She is often consulted by Elle, Harpers Bazaar, Allure, and others. Basic Composition Of Curly Hair Ouidad spent a few minutes explaining the basic composition of curly hair after I told her that crunchiness, dryness and frizz is what I always hear about curly hair. The cuticle of curly hair does not stay closed because of its shape. Consequently, the hair becomes dry and feather like. Curly hair is very delicate and more prone to damage from improper treatment because the molecular layer is constantly exposed.
Curly hair requires special products that nourish it and respond to it's unique needs.
Ouidad Curly Hair Products Using herself as a test subject and drawing upon her chemistry background, Ouidad developed an entire line of protein and vitamin-based products designed to revitalize and control curly hair. Her first product, Deep Treatment was a smashing success. Deep Treatment is a unique combination of 21 amino acids, proteins and moisture. It works within the hair shaft and can transform even severely damaged hair into soft, shiny curls. Its protein base penetrates deep inside the hair without weighing it down.