Typographic principles, elements, and techniques. Type classification, selection, design, and layout. Advertising and graphic design projects taken through steps from thumbnail sketches through rough layouts to computer-generated comprehensive presentations. Emphasis on evaluation of market and audience and development of aesthetic solutions to communication problems. A survey of characteristic design approaches, solutions, materials, and technologies, their relationship to popular culture and trends, and their social and political history.
Course includes lectures and studio projects.
Internet design for graphic designers focusing on Web site structure that communicates and navigates easily. Emphasis on professionally designed, visually integrated Web sites utilizing contemporary software for Web design, image creation, and manipulations. Advanced principles of typography, including design of typefaces utilizing contemporary software. Exploration of sophisticated typographical projects incorporating commercial and handmade fonts. Emphasis is placed upon typographical experimentation.