The adolescent's world cannot be understood without considering the enormous power of the media, especially television, but also movies, popular music, and subtle endorsement messages.
Adolescents are active and major consumers and are targeted by the advertising media.
The media often portrays sexual involvement for teens as the norm. Given the strong influence of the media, there is a real opportunity to use it to our advantage in educating and influencing children and adolescents. Recommendations Wisconsin public information professionals, along with business, parents, youth, and community members, should develop a message and campaign that will increase the public's awareness of teen pregnancy prevention issues so that each Wisconsin citizen understands the role they can play and what works. The media should support statewide and local activity focusing on family and youth development. Local media should focus on youth success stories and other positive youth development events in the community.