Three Keys to Successful Advertising From the Desk of the President Successful Advertising is Built on Strength , Focus and Commitment . It's important that the strength of your campaign establishes a clear voice for your business, and budgeting for this is essential. If budgeting for advertising strength isn't established from the start, your campaign could fail before it even begins. The goals of any given advertising campaign must be maintained throughout the creative development process to deliver a clear, understandable and meaningful message to your target audience. Focus your message on motivating your prospective customers and continue this message throughout the campaign.
Continuity relates to focus as well.
Each ad should communicate a unique message, but one that ties together with the other ads. Resist the urge to cut a campaign short or to stop advertising altogether because you don't feel it's working fast enough. Often times, campaigns don't begin to make a noticeable difference for six months to a year or more. Stay on track and committed to marketing your company's strong points, because making a commitment to long-term marketing is making a commitment to your business. Interlude is published by E.W. McDaniels, Inc., a full-service advertising, marketing and public relations firm servicing business to business, agricultural, healthcare, consumer, and retail accounts.