The paper should be detailed enough to ensure that readers can put the information into practice, but not so technical that only specialists can understand it. Engage the readers. It is important to remember that the magazine's readers live in more than 40 countries around the world. Write in clear, unambiguous English, using active voice wherever possible. In the first two or three paragraphs, tell readers why and how reading the article can help them to conduct clinical trials more efficiently and effectively.
Concrete examples are the key to a useful article.
Suggest a short and specific title that accurately reflects the article's purpose and content. Although authors may suggest titles and identify the parts of their articles with subheadings, the editorial staff makes all final decisions about titles and subheadings. Provide appropriate illustrations. High-quality illustrations, charts, graphs, and other figures increase reader involvement and can reinforce the message in your article. Figures, tables, and illustrations must be submitted in separate computer files and at the end narrative text of the manuscript.