The treatment is taken on a continuous daily basis to prevent or reduce the frequency of outbreaks. These medications can only be prescribed by a doctor. Topical anti-viral products such as creams or gels are available over the counter in some countries. However they are not recommended as a treatment for first episode or recurrent genital herpes, as they have only marginal benefit. Many people make enquiries about 'natural' remedies and their place in the treatment of herpes simplex virus.
Caution is recommended when considering alternative medicines.
People living with herpes are often a vulnerable target group for those touting miracle cures, which never come cheaply. The natural course of HSV infection, in most people, is such that the number of episodes reduces over time and some people never have recurrences. Therefore 'cure' claims are often linked to outcomes that were inevitable even without the 'natural' remedy. Some people apply 'natural' remedies directly to the genital area. Just because a product is 'natural' it does not mean it is necessarily suitable for the delicate skin and mucous membrane of the genital area, and it may possibly delay healing, rather than help the process.