Cover letters are not places to talk about things that don't interest this customer. Cover letters are not preprinted and stuffed as-is in every literature kit. Cover letters are not the place to tell your entire story. What Cover Letters Are Cover letters are vehicles to connect with the buyer on an individual level. Cover letters are devices to prove you heard and understood the buyer's unique needs.
Cover letters are tools to sell the next steps in the sale.
Cover letters are the place to tell just enough of your story to make buyers want to learn more. Cover letters are the simplest tools to separate your company from the competition. Inc. All rights reserved.