Outdoor circulation is based on traffic volume. Generally outdoor circulation figures will only reflect people in vehicles. Occupancy rates vary by states, by type of location and time of day. Can provide a three dimensional effect. May be limited by location and engineering requirements.
Audience breakdowns based on various characteristics such as age, sex, income, education, etc.
Official government agency which regulates and studies traffic flows and issues statistics. These figures become the basis of traffic count research carried out by outdoor advertising companies when evaluating sites. The exposure time during which the individual advertising message is on display. Poster display periods vary depending upon individual advertiser needs and copy change periods dictated by the campaigns. The location of the individual advertising poster sites within a market relative to exposure potential.