Customization Personalization versus privacy. It's not a question of which will ultimately prevail.
Conventional wisdom says personalization and privacy are like the opposite ends of a teeter-totter.
To get one, you have to give up the other. But I'm a firm believer in both personalization and privacy. So I want to make sure both can live together on the Internet by using anonymous personalization to help both web marketers and their customers. The benefits of personalization are apparent to practically every marketer who has wanted to target marketing messages to the right people, tailor those messages to match each individual's interests, and make a sale. By that, I mean that they show respect for the privacy of a prospect while getting answers to questions they need to tailor the presentation.