It was created in 1938 by Lloyd and Mary Anderson, who wanted to offer top-flight climbing gear at reasonable prices. Rather than start a for-profit company, the Andersons organized REI as a cooperative. It is now the largest consumer cooperative in the United States. This voice shaped the Seattle store. Chevassus's team sent postcards to 34,000 local REI members.
Authenticity is embedded in even the smallest details.
The aisles between departments are designed to resemble hiking trails. The building features lots of solar energy and natural light. Countertops are made from composite materials incorporating soybeans and recycled newspaper. Try before you buy. The REI superstore is enthusiastically interactive.