Experienced breastfeeding mothers model optimal breastfeeding practices, share information and experiences, and offer support to other women in an atmosphere of trust and respect. In this setting, pregnant women and mothers who are breastfeeding explore options that result in a satisfying breastfeeding experience. Many traditional societies have recognized that a new mother is often vulnerable and sensitive and needs encouragement and support. The informal, traditional support system that positively reinforced breastfeeding in the past may no longer be in place where modernization and bottle-feeding have become the norm. Pregnant women gain knowledge in preparation for breastfeeding, and mothers receive support and learn from the wisdom of more experienced mothers.
Babies get their choice food as well as a healthy start in life.
Husbands and other family members benefit because a new mother who is well supported has greater confidence and can cope better with the adjustments of motherhood. Grandmothers and anyone who is interested in breastfeeding gain knowledge and learn how to support breastfeeding women. Health care providers benefit from being able to refer mothers to resources specifically designed to provide the support they need. There is no set time limit for a mother's participation, though a mother may move on to different types of involvement as time passes. Mothers returning to work or in difficult medical circumstances receive support and information on how to continue breastfeeding in these situations.