You may have to make minor changes but in the custom bullet field, if you stick with it, you will usually prevail. If you don't toot your horn, no one else will. Even slot machines pay a little if you keep pulling. The key is putting more productive effort and less cash into your publicity. A slot machine may give you back 90 cents for each dollar invested, on average, but a press release can pay you back ten thousand times.
Advertising is the price of free publicity.
Eventually, your news value wanes. Buying a minimum amount of ad space helps you get better free publicity when you ask for it. Ask often and loudly. All they can say is yes or no. Our most successful clients usually do not have any better product idea than anyone else.