You never know what could happen. The product should grab the eye and be colorful and exciting. Packaging is everything. A great product without a good label won't make it. All materials should be well packed.
Broken bottles are a sure way to disqualification.
Tasteful product names are key. Suggestive or bawdy product lines will be not be considered. A good story behind the product is very helpful. Everybody loves a good story, says Blane, and it works well with television. Make sure you send well produced materials that tell your story.