1 to 4 credits based on the size of the project and the number of project participants. An introduction to the financial planning process and various types of financial investments including stocks, bonds, mutual funds and options, as well as the operation of the various securities markets. Methods of evaluating the profitability and risk of these investments individually and as part of a portfolio of securities are presented. P. Schindler A course analyzing the creative element of advertising with special emphasis on applying this understanding to actual business or organization problems. Assessment is based on individual and group work on campaigns as well as class participation.
Class involves lecture and discussions.
An integration of all preceding Management courses through the study of the function and responsibility of top-level executives. In addition, student teams compete in an industry simulation, making 15 sets of annual decisions and preparing three summary reports.