There is a future in U.S. business, and that future is Asia. Yet, in order to understand and operate within the institutional arrangements, one must understand the unique cultural attributes of China and Japan.
China is one of the most exciting emerging business markets.
The country's unparalleled population size and previously untapped market potential are attracting corporate and entrepreneurial interests alike. Experience has shown that successful ventures will have to know more than the mechanics of business to survive in these markets. New ventures will have to bridge differing cultural and political backgrounds to create new ways of doing business. Businesses that can do this effectively will thrive. This challenge is complicated by the fact that the rules for emerging market development are being revised daily as businesses continue to adapt to China's dynamic market environment.