Step aside and let the professionals handle it. If you work with an agency, learn how to be a true communications counselor by advising clients on the best strategy for getting the message across. Third, edit, edit, edit. Red flag all the buzzwords or phrases that say nothing and change them. So synergy goes back to the physics lab where it belongs.
Associates become employees again.
Mindshare becomes attention. Functionality loses its useless extra letters and becomes, simply, function. We'll never rid ourselves completely of buzzwords. All rights reserved.