Promotional image building is designed to highlight downtown in a particularly positive manner. Examples of this might include an open house for a newly renovated downtown building, or even a general promotional advertisement about the downtown using any kind of media. Special events are geared to draw people downtown for entertainment purposes. An arts and craft show, a street carnival, or a music concert would be classified as a special event. Economic restructuring refers to business retention, business expansion, and business recruitment.
Design issues are essential to downtown revitalization.
Creating and maintaining an aesthetically pleasing business environment is beneficial to the business, the customer, and the community.