No twist - she's just saved the dog. Clearly this was deemed to be more important than the next item, which looked at the issue of gay and lesbians rights regarding IVF and adoption. No wonder executive producer of the station, Rob Hicks, has decided to incorporate more news discussion on air. He's also picked the right program to do his news digest given that Doug Aiton's drive program is the only one on the station that seems to seriously attempt to cover any news at all. This is not necessarily a criticism but simply a statement of fact.
Advertisers are obviously primarily interested in the audience a station can deliver.
That it is not an everyday occurrence is presumably of some relief to some on-air staff. The station profile also reveals that 39 per cent of all 3AK's wine drinkers are regular buyers. Although I'm sure it is comforting for the station to know the wine drinkers are buying it rather than stealing it, the more interesting research question is when they are drinking it. The most astounding thing of all is that a caller refused a giveaway. While of course it is easy to poke fun at such things, Vern Stone is right when he says 3AK's audience is loyal.