The report finishes with an image piece that features big, bold photographs accompanied by some decidedly philosophical-sounding text. Company executives are visible and articulate. The report also does well on the details. Financial highlights in the letter are in bold type, rather than buried, and a small box on the side presents a peer-company comparison of returns. Additional depth is provided in a solid two-page interview with Amos.
Clarity is the order of the day here.
Who buys it. Who sells it for us. Who else sells it. Who buys it. Who sells it for us.