Third Wave Software will be launching Advantage eCRM, which is designed to present a single enterprise view of each customer. Each customer interaction builds on the history of previous interactions. Your company can conduct business electronically with customers and potential customers and have this managed by your Advantage system. The features of Advantage eCRM include web enabled prospect inquiries, lead escalation, literature fulfillment and campaign management.
Customers can log service requests, check status of problems and receive proactive status reports.