Demographic Information is based on the age, gender, life-cycle stage and occupation of consumers. Dendogram is diagram that shows a hierarchy and the relation of subsets in a structure. It branches like a tree and is usually read downwards from the main trunk. Deontology is a non-consequential approach to evaluating ethics, whereby the degree of ethicalness depends on the intentions behind the decisions rather than the outcomes or actions that result. Dependence Techniques are types of multivariate analysis techniques that are used when one or more of the variables can be identified as dependent variables and the remaining variables can be identified as independent.
Dependency is when one variable is influenced to an extent by another variable.
The purpose of depth interviews is to understand the underlying motivations, beliefs, attitudes and feelings on a particular subject. Descriptive Research is a form of conclusive research that aims to describe a product or market or identify associations among variables. Desk Research is the systematic examination of all available secondary data in the context of a particular marketing research problem. Deviation is the difference between the mean and an observed value. Diary Panel is a type of consumer panel where participants record activities or events in a diary.