These tasks involve statistical analysis, and the application of many different sets of rules to the front-end data. The data repository consumes almost four terabytes of storage space, and is growing at more than 30 percent per year - with much higher growth in certain sectors, such as cellular communications. This rapid expansion brings recognition that businesses accelerate growth by understanding their customers better, and by sending customers focused campaigns, rather than mass distributions. All the major retailers are keen to find out more and more about their customers. Helping companies to manage their customers more effectively, Acxiom sees its own business growing exponentially.
Companies seek competitive advantage through unique marketing programs.
This is the heart of our intellectual property.