So, we got to thinking. Then one of the three brains, or perhaps all three at the same time, came to the conclusion. Obviously what we lacked was a mascot.
All great things have mascots.
Sports teams have ferocious animals, cheese snacks have ferocious animals that don't act like ferocious animals and Pepsi cola has Cindy Crawford. The natural inclinations for the creation of mascots definitely leans toward animals. Not that a papaya is a bad mascot, but generally mascots are more effective if they are able to look right into your soul and if the mascot in question doesn't even have eyes, it is rarely considered. We got to thinking about the mascot for us and quickly decided that it would be awfully convenient if it rhymed in some way the word Tape. It had a nice ring to it and we quickly went to work, brainstorming about what fantastic things our new and exciting mascot could do.