Issues discussed include the requirements of the Telecommunications Act of 1996, some of the steps Bell Atlantic took to fulfill the conditions, approval and subsequent sanction of the company by the FCC, the consent decree and present status. Bibliography lists 8 sources. A 10 page paper on some of the effects of the 1996 Telecommunications Deregulation and Reform Act. When the first phase of industry deregulation went into effect in 1992, some of the largest phone companies rushed to become cable companies also, but only a few succeeded in making their ventures profitable. Microsoft's investment in Comcast in 1997 marked the first large-scale attempt to capitalize on deregulation by a related, rather than direct segment of the telecommunications industry.
Bibliography lists more than a dozen sources.
The more narrow issue discussed is whether the price promotions of 1978 and 1979 were indeed profitable. Included are alternatives that Hartmann could reasonably employ to increase the company's market share while avoiding the price promotions they dread. This is a business advice book with a difference. The writer demonstrates how Jones uses New Testament stories of the life of Christ to build an 'Omega' management style based upon Jesus' teachings. No additional sources cited.