They can make certain that the key elements of infrastructure, customer experience, and site design are well implemented. Infrastructure is critical, as many web retailers discovered last Christmas when they could not handle the traffic their sites were generating. Experts will plan for scalability and tight integration into your accounting and fulfillment systems. In combination with your company's talents and available resources, they will construct your site with an eye to the future. Customers will leave a site that keeps them waiting more than 20 seconds and will never return to a site that can't deliver what they ordered in days rather than weeks.
Customer experience is critical.
Product information, simple and quick steps to purchase, and available customer service are all a must. Your site should compel people to return because you have given them value. A poorly designed site will drive people away from your business. Your site is your face, and sometimes your only face, presented to the customer. Experts can thoroughly explore your business communication needs, and based on that research, define the project, complete with technical requirements, timelines, and budget considerations.