Nonverbal cues Smiling, nodding, yawning, eye contact. Try to yield to get positive cues. How believable a communication source is.
Credibility is perceived .
Politician Source must be believable. Competent Trustworthy Poised Bold, dynamic Likable Persuasive presentations To reinforce a belief, attitude or value. To refute an idea or belief. To change the listener s beliefs, actions or values. To move the listener to action.