It is dedicated to advancing the profession by ensuring a consistently high level of quality in education for those entering the field. Consumers have accepted in-store interactive technology as a tool to make their shopping experiences more convenient. Lighting techniques and technology. Retailers are incorporating new lighting techniques that help draw the eye of the easily distracted customer. From its Web site to the retail floor, the Gap's marketing message is consistent.
Consumers know what to expect and are never confused by conflicting marketing messages.
Multi-dimensional store fronts. Using multi-dimensional storefronts, retailers can create a unique identity and a distinctive look that stands out in the mall or a freestanding retail location. This technique has helped chains such as Warner Bros. attract attention and build sales in its retail stores nationwide. Flexible and cost-effective interior graphics. By using lifestyle graphics, retailers build merchandise themes and create personalities for their stores.