Make sure that your Web site lists your office number so buyers can talk to a person directly. Also, offer fax, email and other forms of connecting. Provide multiple choices. Reassure customers of safety . Safety on the Net is like safety in the air.
Air travel is the safest form of travel.
Yet, many people are still scared of it. As irrational as it might seem, this same mentality is holding back e-commerce. Doing business on the Net is safer and more secure than using a credit card in a department store or restaurant. You, as an e-tailer, have to take many steps to let your buyers know that you use the best technologies and are around for the long haul. One option to help reassure buyers is through WebTrust, available from CPAs around the country.