Quite simply, they are an improved variety of blueberry. A number of varieties have been cultivated to take advantage of desirable characteristics. Both trade and consumer marketing plans have been implemented to spread the word on the Blueberry Real Seal. Companies using the Blueberry Real Seal on their product packaging will benefit from increased cultivated blueberry awareness generated by continuing NABC consumer publicity programs and other NABC market development activities. What the consumer has told us Consumers will pay more for products containing real blueberries.
Consumers prefer real over artificial.
Blueberries play a healthyrole in a healthy diet. Consumers Don't Want Imitations Our research shows that consumers know some products contain artificial blueberries and feel that artificial blueberries are not as flavorful, fresh or healthy as real blueberries. Knowing a product contains artificial blueberries reduces the chance it will be purchased. Let consumers know your product contains real, cultivated blueberries by using the Blueberry Real Seal on your product packaging. Real and nutritious, cultivated blueberries fit perfectly in the USDA's Food Guide Pyramid and compliment other food groups.