Membership of the Society is divided into various grades offering a range of associated benefits. A new structure of qualification-based entry was introduced at the beginning of 1997. All members are required to abide by the MRS Code of Conduct when carrying out research, and a Professional Standards Committee meets regularly to review and enforce the Code. The Code incorporates any legislation which may impinge on the conduct of bona fide market research. The Society runs a full programme of residential and single day training courses - ranging from 'Introductory and Essentials' courses providing a basic grounding in the principles of research through to 'Refining Skills' and 'Specialist' courses for the advanced researcher.
All courses are open to non-members.
The Society produces various monthly and quarterly publications aimed at keeping readers up to date with industry news and professional and methodological issues. The Society's flagship event is the annual Conference, held in March of each year. The conference attracts over 1000 delegates, including many from overseas. As well as being an invaluable opportunity to meet colleagues and make new contacts, the conference provides a forum for discussion of current issues and development in market research. This review records the achievements and progress made by The Market Research Society in the vast number of activities and support services offered to members during the last 12 months.