Look sharp, feel the quality. Your potential clients will notice what you say subliminally by the weight of your envelope and stationery, the color, texture, the font of your typeset. Look at your stationery and see if it appeals to other dentists or to patients. Perhaps two styles of stationery are appropriate for your practice, one for other professionals one for clients. We use just one ourselves.
Content separates the amateurs from the professionals.
Write the perfect welcome letter and attract perfect clients. Remember, you get what you give out. This is my ace in the hole, I think. Read our new resident letter at the end of this newsletter and judge its effect on you, then what it would be on a new resident to the area. Start with the obvious, no beating around the bush.