Conspicuous consumption has an impact on most people, especially in America.
It affects the clothes we wear, the groups we choose to hang out with, and the cars we buy, and so on. Would that person most likely to go with the quality of the merchandise or with the quality of the name brand. Most people would choose the name brand. This example represents the impact that advertisers have on our purchasing decisions. Advertisers satisfy our needs by appealing to us, the people.