510 Magazine Editorial Practices. Study of the organization and functions of the magazine editorial department, with practice in planning magazine content, laying out pages and establishing production procedures. 512 Mass Media Sales. A survey of the requirements, relationships, and functions of mass media sales in the context of the media buying environment. 514 Reporting Public Affairs.
Course includes field trips and guest speakers.
525 Advertising Campaigns. Students function as an advertising agency to plan, prepare, and present local and national advertising campaigns. Problems of the advertiser and the agency are considered. 528 Supervision of School Publications. A comprehensive study of advising and producing school publications, with emphasis on methods, for teachers of journalism.