Competition drives quality up and prices down.
It makes each person and each business continually seek to improve themselves. The company you work for is in competition with every other business that offers a similar product or service in your market area. For many businesses their market area is the entire planet even if they do not realize it. If you customer can get on the World Wide Web and find another provider of the same thing your company sells, your competition is global. We are now entering what is called the Third Wave or the Technology Revolution.