Brannan, T. The Effective Advertiser . Gives valuable advice on how to establish a competitive edge in advertising. Breckman, M. Running Your Own Mail Order Business . Kogan Page, 1994. A step by step beginners guide to success in the mail order business.
Beginners guide to success in the mail order business.
Daws, N. Advertising for the Small Business. How to get Maximum Sales for the Minimum Cost . Clearly presented beginner's guide to advertising- key points to consider and the pitfalls to avoid. Drake M., Coombes T. Hollering Up a Tree. A Practical Guide to Advertising and Publicity for the Smaller Company .