One emphasis being made by Virginia State University s Aquaculture Extension Office at is in the frequently forgotten area of aquaculture marketing. Often farmers discover that fish production exceeds the ability to sell at a profit. Money can only be made by selling what is grown. One of the most effective means used by Virginia's fish farmers has been selling pond raised fish through the development of niche markets. Removing wholesale step lowers price to consumer.
Consumers recognize the quality of the product and associate it with the aquaculture producer.
Feedback from consumers is received so that modifications in marketing can be made. Records allow better management decisions. A niche market is an outlet for your product which is free from competition. This type of market is ideal for the small commercial producers that are found in Virginia. This approach to marketing fits aquaculture development plans made by the extension office.