Customer Relationships in the Digital World - Another feature article from Marketing Magic. Marketing Magic's Online Marketing Resource Centre Thousands of articles, online tools, interviews, eBooks, software downloads - all to help you get the traffic, value and revenue you need for your website. Feature Article No.
Business today relies on customer relationships.
Products or services can often be rapidly copied or superseded, and there very often is a competitor somewhere prepared to offer a similar product for a lower price. All your products are ephemeral. Only your customers are real. Competitive threats accelerated The Internet not only accelerates many of the competitive threats to your products, but also can make many of your dealings with your customers or potential customers appear impersonal and lacking in human contact. There are many ways to develop relationships on-line.