Reviews Reports Archives Search Forums Links Software Contact by Wes George Apple, Finances, Money, and Trading. By next week the Sturm und Drang of Mac OS X will overtake the various Mac communities in all its fury. So I figured this is my last chance to wax analytical on Apple's hardware design strategy for all those who didn't read my article about the iMac's axiomatic design and to elaborate on how Apple's engineers seems to have outdone themselves again with the G4 Cube.
Conventional wisdom suggests slowing growth and falling profits for beige box PCs sales.
Since Dell, Gateway and Compaq might as well be selling toasters as PCs, it makes good business sense to the pragmatic bean counters who rule these soulless corporations to migrate to wherever the money is. Apple on the other hand has increased its focus on hardware design at a time when others are throwing in the towel. Instead, like a lame Gore versus Bush debate, one is for family values and the other claims to have invented e-business. Ashok Kumar , a US Bancorp Piper Jaffray analyst, said PC sales might be half of what Wall Street expects for the second half of 2000. Meanwhile, Apple's speechless commercials are psychedelic visions of swirling hardware dancing like sugar plum fairies in your head.