When you stop the revenue enhancement process, you kill the business. Think about it. It's niche identification to the highest degree. It's staying in touch with your customers, constantly knowing why they buy, and more importantly, why they don't. What they are planning for the future, and are your products, as they stand, in it.
Computers are in today.
Who would have thought that back then. You have to absolutely understand that. It's new product introductions based on prior proven successes, not what you think would be neat, but by listening very carefully, to what the buying powers think is neat. What you and I think is irrelevant, unless we are totally in-tuned with the total buying population. It's geographic expansion, well planned, through selective additions of sales staff or reps.