Others bitterly resent it. Sensibly, I hope. We can impose severe laws as they have done in Europe, which severely restricts data mining. Or, we can satisfy both with full disclosure. If a company is going to use data mining techniques, it should tell its customers.
Businesses can handle that two ways.
They cannot use data mining methods on customers who object. Or, they can tell the objectors they should seek their goods and services elsewhere. That is already being done. Companies out there will give you a free computer if you're willing to do all your Internet trolling from their site where you must look at their advertisements and allow them to track your interests. Of course many businesses won't like that solution.