Usually in a small company you have to take on many roles. Most companies are boring. They don't have mascots or themes or anything but having that makes you stand out among the rest. We designed our logotype to include a reptilian eye and in the future you will see crocodiles appear here and there in our products. Sometimes the appearances might even be called for but I won't promise that.
Crocodiles are fascinating animals and a good choice to enhance the image of a company.
Just look at Lacoste. Gatorhole is american slang for the holes American alligators dig in the ground during the dry season in order to reach water. A preview of the normal user interface. Only a couple of months now. We started late last year.