At this point in the game, students begin to express their particular talents, producing a team synergy which makes the whole team greater than the sum of the individual students. A team member with a good grasp of accounting, for example, will share skills with team members who may have a poor background in reading income statements and balance sheets. There are spreadsheets included with Global View, which will help students consider a host of decision options quickly. Once they glimpse the potential of the game, most students become extremely involved in their firm's operations. This is when the simulation becomes truly exciting to observe.
Competition erupts as teams compete for market share.
Likewise, cooperation becomes tantamount to firms depending on contracts to position themselves. There are up to eight firms in each industry, and, currently, eighteen industries in each simulation. Although the playing field is equal at the start of the simulation, individual firm decisions affect the history and movement of each separate industry. Some industries will achieve a nice balance, resulting in one or two large firms with several more niching market segments. These industries will tend to have high stock prices across all the firms.