Its old logo was an image of a child's face, one half focused, and the other fragmented. It was meant to symbolize a broken child being put back together. But the image wasn't easily decipherable. It didn't send a clear message, and therefore needed clarity. Logo development included searching for distinct images that would epitomize that brand principle.
Butterflies tend to psychologically represent transformation in people's minds.
The image now forms the basis of the new logo. Earliest info on new businesses, homeowners Sales Prospecting Center Real info, real opportunities. HireSeattle Fill an opening, find a job Internet Directory Local businesses on the web Legal Center Hundreds of business legal tools Office Products Special deals on equipment, supplies.