Given the consolidation underway in the media and publishing industry, it stands to reason that a company whose products help integrate and manage those enterprise systems would attract venture capital interest. Early stage firm Milestone Ventures , which focuses on supply chain management technology plays in the region, is a good example. Other investors in the company include Flatiron Partners and Pequot Venture Partners. Cosential's products help principals in those verticals keep track of project management as well as squeeze more bucks out of existing business lines. The list of companies using its products now numbers over 100.
Content creation is expensive and needs to be streamlined.
We're seeing companies in the New York area moving out of their new media roots and into enterprise software applications. They have better business models and more attractive prospects for succeeding. There have always been information service and database companies in the New York area, he added. But what they're finding now are companies that make tools that help analyze the use of media. These are encouraging signs.