I think the book as a whole encourages men to think about ways they can express their lust that are socially responsible, emotionally fulfilling, and just plain ol' hot. I think the essays in the book help mix up these categories into more workable identities and solutions. Harvey Keitel in The Piano is a good example. A book like this from Europe might have had even less focus upon race, and perhaps more on class. I'm definitely aware of the ways that culture shapes sexuality.
Different cultures have entirely different concepts about what's appropriate and what's a problem.
This book is meant as an intervention into U.S. culture, or perhaps Western culture, and it definitely does not address the situation of every man in the world. I think gay men have internalized a lot of the same things that straight men have in terms of objectifying beauty and using sex as a means to validate oneself. I think gay men experience lust differently from straight men in a few important ways though. First of all, gay men are potentially pursued as much as they are the pursuer. This has brought both the burdens and pleasures of being objectified into the lives of gay men.