Prior to the revolution you would have paid 30 rials for a movie ticket, and 10 rials for a sandwich and a soda, in other words the price of a movie ticket was 3 times the price of a sandwich plus a soda. When in actual fact you pay 3000 rials for a movie ticket, and 8000 rials for a sandwich. In other words you pay almost 3 times as much for a sandwich as you pay for the movie ticket, which in my opinion is totally senseless and unreasonable. As a result, all involved in this industry are broke. For example, the theater owners do not earn as much as they should, and the same applies to movie producers.
All films fail unless they are supported by government loans or subsidies.
Presently movie ticket prices are fixed based on the movie houses' conditions, a measure which has resulted in the escalation of ticket prices at certain movie houses. For example, the ticket price at Esteghlal movie house is 6000 rials, while at the Soroosh movie house it is 3000 rials. At the same time we must be cautious that increases in ticket prices do not result in a noticeable drop in the size of audiences. We must however take the risk of increasing ticket prices, since 6000 rials is still extremely low compared with prices in other countries. Anyway, one of the ideas that come to my mind, is to increase ticket prices to a reasonable level.