Topic Comments 1. Introduction Introduce the business, opportunity proposed in the plan, and the key issues. Mission, strategic objectives Define the mission. Briefly discuss. . Relevant trends influencing customers. .
Competitor analysis Identify important competitors and competitive forces.
Assess strengths, weakness of key competitor, and how to win against key competitors. . Market-product focus . Include market-product grid with estimates of size and growth. Product positioning or value proposition Define a concise statement which communicates to consumers the value provided by your product and clearly distinguishes it from the competitors'. Include perceptual map.