Most Internet companies have yet to experience the sweet smell of success, but for the first time some may be hoping smell itself leads to success. Nonetheless, eCandy says their proverbial rose is smelling eSweet.
Confections present a visceral sort of experience, one of the key enjoyments of which is the aroma.
Our partnership with DigiScents will give people the opportunity, while they are shopping, to smell the different types of confections right then and there. In overly simplified terms, these digital files are created in DigiScent's lab by analyzing the original product with a gastrochromatography machine. The machine essentially grabs odor molecules from the item, producing a molecular blueprint of the odor vapors. Once mixed, the newly formed smells are dispersed into then air with a small fan. Since DigiScents doesn't expect to ship iSmell until next February, both distribution and pricing are factors.