Visibility and accessibility are significant in effectively selling your business. The community needs to know your pickles are there. Family expos, community festivals, trade shows and exhibits are just some ways to showcase your pickles through booth sponsorships, title sponsorships and promotional giveaways featuring your logo and branding message. Charities and non-profit organizations offer unique sponsorship opportunities that are generally more affordable and flexible for those looking for a mutually beneficial partnership. Select a charity that you are passionate about or seek a sponsorship tie-in with organizations that compliment your needs.
Advertising is where most businesses make their largest marketing mistakes.
You must be clear, in advance, about what your objectives are and develop your advertising strategy accordingly. Generally, you will best benefit from a long-term media schedule to generate credibility, visibility, and repetition of message. Most people need to hear or see your pickle message numerous times before they actually retain it and respond. To be effective, your paid advertising must support your other marketing ingredients. Making the Recipe Work Having an integrated approach to the marketing of your business ensures greater results and achievement of your objectives.