Either play for five minutes or play all day and you will still feel comfortable with a hand-crafted instrument designed for ease of play. Maybe it's just caring more about how the job is done.
Craftsmanship is more of an attitude.
Here's where we part company with a lot of our contemporaries. I love all the tonewoods but frankly I have a hard time discerning one guitar from another based on the wood used in its creation. Over time I, and many of my customers, have chosen guitars to purchase with our eyes instead of our ears. Granted we want great sound, but dark, swirly Walnut can be as loud as Rosewood. Maple can be sweet and clear but still project.