A well-planned and efficiently conducted search usually results in a satisfied customer and a hire of quality. Hires who have the skills and interests that closely match the job, and the values that align with the manager, will be job satisfied, productive and probably stay longer. In a job market which offers job seekers thousands of new opportunities every day, recruiters are constantly challenged to find new and better ways to make their companies more attractive than their competition. The problem is not unique to high tech employers. From restaurants to real estate, telemarkting to transportation, recruiting demand exceeds labor supply.
Applicants are now in the driver's seat, and they know it.
They are demanding more information, faster and friendlier processes, and more flexibility in the offer packages most companies present to them. Clearly, old advertising strategies are no longer appropriate or effective. Seemingly, the new rules of engagement are being written as the game is played. Becoming an employer of choice is not an overnight proposition. A corporate image is akin to the corporate culture in many ways, including the time it takes to create it.