The following is a general list of pluses, minuses, and other considerations that any individual, winery, wine consortium or allied business interested in doing business in China should take into consideration. More wage earning employment is increasing public desire for more consumer gods. Include overseas Chinese connection in PRC business arrangement. Joint venture connection with government or government connected organization best for near future. Establishment of dependable distribution and warehousing system is key.
Capital investment is offset by inexpensive labor costs.
Targeted advertising strategy is essential, building product identification and product appeal. Networking international hotels and restaurants. Distilled spirits traditional, brandies and cognacs are king. Beer is being brewed locally in all cities. Beer popularity and consumption is growing rapidly throughout the country.