This applies to all areas of the travel experience. The concept of safety from a female perspective is defined in two ways. Comfort Most women want to be comfortable when they travel. Of course, the level of comfort each woman needs varies according to her individual level of experience with adventure travel, wilderness trips or travel in developing countries. Other more bold female adventurers can comfortably trek for weeks, living in a tent, eating local fare and sponge bath with tepid water.
Comfort is in the eye of the beholder.
Understand her expectations. Be honest and clear about what you can deliver. If you understand her minimum acceptable comfort level, then you can under promise and over deliver. Social Interaction Women look for connections. Exclusive tours offered to alumni of colleges and universities are growing at a healthy rate.