Many newspaper editors have taken an interest in Brill's Content. John Jacobs, a political columnist at the Sacramento Bee, said Brill's Content offers some material he finds worthwhile. But the magazine could, in Jacobs' view, do better. As a trade publication, it isn't all that relevant to me most of the time. Content's broad scope moves the magazine down on Diane McFarlin's list of must-reads.
Content seems predisposed to the national media.
I find it to be interesting, but not essential, reading. Brill said he has 225,000 subscribers and is aiming for 350,000 by the magazine's first anniversary. Now the Content editor said he plans to continue focusing his lens on journalism.