To that end, her company and its 37 employees have spent the past year building a complex piece of software called CloseYourDeal, which is designed to automate the home-buying experience from the time the agent draws up the sales agreement to when the buyer is handed the key. Plus isn't alone in the market. At least one competitor, iProperty of Bloomington, Ind., is developing a similar product. But with 5.1 million residential real estate deals closing every year, there's likely room for several players in the market. Agent selects vendors such as title company, appraiser, lender, pest control specialist to perform escrow services.
Agent creates a calendar of events and reminders for the transactions.
Vendors receive their orders and schedule their work. Vendors post results of their work online via CloseYourDeal. Those documents can be viewed 24 hours a day. Agent, client and escrow officers review finished documents online. Escrow closes when clients sign documents that have been printed out or sign online using digital signature.