In many respects, this single disgraceful phenomenon set most IT departments and their carefully documented development plans right on their undernourished keisters. For Dell, the Internet is not the strategy, it's simply a natural extension to an already effective sales and support function. Don't hold your breath. The reason for the defections in the face of compellingly obvious common sense is, in small part, because of the comparatively low risk associated with hopping from one IT job to another. They are not required nor expected to pass what they hear through the filter of reasonability.
Children are, instead, entirely free to simply believe.
Unencumbered by the fact that adults occasionally make things up, it seems perfectly plausible that a jolly version of pudgy Uncle Fred in a fur-trimmed leisure suit can visit a billion homes in one night and still take precious time to eat the cookies and milk left by the Christmas tree. Buying in to myths is reserved for those of us who should know better. The Santa Claus myth is an apt analogy for how the B2C myth works. Like every other kid, I believed in Santa Claus when I was very small. It's not that presenting the Santa Claus story as fact was all that important to the quality of the kids' Christmas experience, but it did a world of good for mine by giving the little soap dodgers a reason to be good for a few weeks in December.