Despite the expansion of the World Wide Web, professionals who make or influence purchasing decisions in smaller or technical markets have limited resources to help them make informed decisions. Companies selling to these markets face challenges from long sales cycles, the education of multiple individuals who influence or make purchasing decisions and costly promotions. These problems prevail in niche markets, where most companies are smaller, with limited marketing budgets and sales forces. Buyers will rely on recommendations from peers, will chose the path of least resistance and go with a known vendor, or will opt for products covered by corporate agreements. Our products help compress the sales cycle by providing buyers in the niche professional and trade markets we target with easy access to information about companies, products and services.
Buyers find the best solutions for their business challenges and save time and money in the process.
We create new opportunities for sellers to easily connect with the individuals who influence or make buying decisions. We seek to supplement not replace onsite tradeshows, and to enhance the web properties of trade and professional associations, publishers and meeting organizers. Our experience covers all aspects of expositions, including as exhibitors. To learn more about us click on Our Team .