In preparing copy, restrict thin lines and small lettering to one color. Reproduce all reverse lettering with a minimum of colors. Use the key color for the shape of letters, and make lettering in subordinate colors slightly larger than the key color. Avoid small letters with fine serifs when using reverse lettering. Offset material is available immediately after publication or any time up to one year.
All material is destroyed without notice twelve months after last use.
Other ad work charged at cost. Advertising material will be accepted as an electronic file on disk. Contact production department for details. Disks will not be returned after use unless requested. This proof will be used as press color match.