Just last week, USA Today reported that a Gallup Poll found that 55 percent of adult Americans say that banking systems will fail come January 1. That finding is similar to one in a Gallup Poll three months ago. It hasn't gotten worse. But it hasn't gotten much better, either. Public understanding of the FDIC's guarantee and the banking industry's Y2K preparations will help maintain public confidence.
Bankers have a good story to tell.
But you've got to tell it - no one is going to tell it for you. You have to tell it consistently, and you have to tell it again and again. Public confidence will be strengthened by regular, consistent communications. With all the information flooding the public every day, people must hear a message three times before they understand it. And bank customers need to be assured of ready access to cash and other funds and services, and that their bank records are secure.