All communication efforts must focus on serving resource needs on the ground. Communications efforts focused at the field level will have the most impact on the health of bat populations and habitats that depend on them. Objectives Establish new partnerships for the purpose of integrating conservation plans and pooling limited resources available to implement these plans. There is an urgent need for bat conservation in North America. Bats provide significant economic benefits and ecological services for humans.
Bats are excellent barometers for measuring ecosystem health.
Bats are not the public health threat that some media, public health, and pest control professionals profess. Implementation Guidelines Use this strategy as a guide to implement communications efforts in a planned, systematic manner. Base efforts on meaningful, two-way communication and focus on building mutually beneficial relationships. Communicate in terms of mutual understanding, not by instruction. Promise only what can be delivered.