If conservation is the equivalent of more energy, then a ceramic tile is irrelevent. In my opinion energy conservation is not a bad thing, especially with threats of impeding blackouts, plus it isn't like everyone can afford to run out and buy renewable technologies for their homes. By conserving though argued a personal virtue, I think it would be good for meantime consumerism overall. It lower's energy bills, can lower co2 output at utility plants, and put less stress on the energy system, overall.
Conservation is as scientific as it is in a moral balance.
More is not always better.