But each year we're shut out. This is not an egregious example of donor abuse, but it's not uncommon. Donors have countless reasons for giving. Some want recognition and social acceptance. Others give out of guilt or because it makes them feel good.
Art patrons give because they enjoy the culture provided by the opera, symphony or museum.
Experts can provide an abundance of other motivations, but what it boils down to is that these donors all share the desire to receive a psychic reward. But donors will only support so many worthwhile causes. Moreover, they frequently like to be involved with the causes they support. Market to Psychic Needs Business marketers begin by segmenting their markets. They target customers with similar interests and motivations and design products or services that meet their needs.