In order to reach that audience, Dell has assembled an entire small business team. Upon first contact with Dell, a small business contact is assigned one particular salesperson that will shepherd the company through analysis of needs, selection of hardware, and even financing. Beyond that, they offer on-site service and support for all of a small businesses needs. Dell is certainly not alone in offering these services, but they perhaps shine brightest in a crowded field. Read some of their case studies .
Any good hardware has to be supported by software.
As computer manufacturers have grown in their attention to and support of small business, so have software designers. Over time, many came to realize that the gargantuan software packages they were producing were simply overkill for the average small business. In addition, they were priced at a level only large corporations could effectively afford. When small businesses started to become an economic force, companies began to listen. Suddenly, software designed for small businesses alone exploded on the scene, allowing business owners to take full advantage of the technology boom.