Based in Tokyo, GamerWeb's major Japanese expansion has been backed by games investment specialist Durlacher plc., and will serve as headquarters for GamerWeb's business and editorial activities in Asia. Justin Keeling, a Cambridge Business and Japanese graduate and seven year on-site veteran of the Japanese games market, will head up the ambitious new offices. Information providers must meet the challenge of increasing globalisation in the games market, by collecting in-depth and accurate content at the source. In additional to GamerWeb Japan's editorial office, the new arm will be responsible for all sales and business activities in Asia.
China represents a staggering market opportunity for video games.
GamerWeb will be looking to tackle the unique challenges China poses hand in hand with a local organisation.