In addition to individual customers, L.L. Bean caters to corporations and environmentalists. There is a section for corporate sales, which allows companies to order items at a discount, or have items personalized, through embroidery or monogramming. Customers can also purchase gift certificates on-line. Not only can they purchase gift certificates, they can purchase e-gift certificates, which can then be used to purchase items online. Another attraction of the L.L. Bean site is the ability to search for park information.
Customers can choose a state that they wish to search for park information.
They can personalize their search by selecting certain amenities they are interested in. For example, a customer can locate a park in South Carolina with hiking, fishing, and camping with a family atmosphere. The search will return the names of parks in South Carolina with their chosen amenities. The customer can then choose a park link and receive additional information about the park such as the address, phone number, map location, and a brief summary of the park provided through another L.L. Bean web site. Ease of Purchasing L.L. Bean has made shopping on line very simple and enjoyable.