Moreover, colors of clothes are another factor to represent the sexuality. The blue color of denim probably triggers various kinds of sexual fantasies. The color blue has important psychological meanings. Dichter supports in one of his books the notion that the popularity of a brand of coffee was related to the color blue it used on its cans, which generated sexual fantasies in people when they were shopping at supermarkets. On the other hand, black jeans represent rebelousness.
Blue color shows more the erotic flavor than other colors.
Thereby, blue jeans are more popular than other colors. From canvas to denim, jeans have much power influencing the social structure and youth culture. The victory radiated, as everyone knows, far beyond the boundaries of youth cultural and even deep into the socialist societies. This commodity and the cultural practices developed around it relate to bourgeois culture, narrowly defined, in a polemical way. The power of the jeans culture is attributable to its character as a complex and ever-fluctuating process of compromise between the insubordination culture and the mass culture organized by the mass media and the monopolies.