A great urge to jump to a problem solution often follows problem identification. To illustrate, an offer of a ride from a neighbor fails to solve the real problem of a vehicle not starting on a cold morning. The management why searches out the management causes of a problem. These management causes usually go beyond technical reasons. Management causes are best found by the repeated asking of why as we dig deeper and deeper into a problem.
Creative problem solving requires careful attention to possible solutions for the problem.
Generating multiple solutions tests the creativity of decision makers. Consequently, close mindedness, traditionalism and fear of the unusual limit managers. Brainstorming is a proven tool for expanding the range of solutions considered. In brainstorming, the emphasis is on spontaneous suggestion of ideas for problem solution. No consideration of likelihood of implementation.