When being competitive is no longer enough Competition is essential for survival, but traditional strategic competition is no longer enough . . . Instead of choosing to run in the same race, competitors choose to run their own race, in which they are the only competitor. There can be no doubt that creativity is the most important human resource of all.
Creativity provides the value that is the whole purpose of any business.
Without creativity, there would be no progress, and we would all be forever repeating the same patterns.