Most companies use color because it helps them stand out in a crowd, he says. But companies sometimes have trouble trusting pictures to present their image adequately and want to write paragraph after paragraph about their products or services. You shouldn't have to read about it. If you're going to describe everything, make it black and white. Honesty is the best policy.
Commercial printing is complicated.
No one can be expected to be an expert about every detail. I don't know the answer, but I'll get right back to them after I talk to the plant. Plus, use all the resources available to you. Day suggests attending seminars on commercial printing. But the best education may be a field trip.