According to our agreement, my wife and I will hold on to the owner's packet of shares, but part of the shares will go public. The logistical part of the business works the same for five products as it does for fifty. If I have to send a lorry all the way to upanja or Dubrovnik, its better that the lorry is full than half-full. The question, of course is, how many different types of products does it take to reach an optimum. You have to keep two things in mind, you want to expand, and you expect that expansion will produce and earn for you.
Different phases are a normal part of life.
From expansion you go on to a financial phase where you concentrate on costs, then you cut costs and continue expanding. We've been playing that game for nine years. Intensive growth, intensive investment, then hitting the breaks, cutting costs and continuing our climb. Not long ago I was at one of your stores in downtown Zagreb. One of the customers was surprised to find that the sales lady looked up the children's shoes he wanted in the computer, and not in the store's inventory.