An absence of knowledge is not always the barrier to consumption of the necessary foods. Dietary diversification involves a change in dietary habits. Every nation needs to define its own strategies to end micro-nutrient malnutrition. A key to global achievement is the rapid transfer of successful technologies and strategies between nations. Each successful adoption lowers barriers, risks and costs for subsequent efforts.
Communication plays a crucial role.
The introduction of fortified foods into the regular food supply is often a complex process that involves opening new communication channels between public health authorities, researchers, regulators, food companies and consumer organisations. A process to balance public and private interests must be created. Governments do not produce and market foods, the food industry must be encouraged to produce safe, nutritious and attractive fortified food products that will reach the populations at risk. A consensus must be reached that provides for adequate monitoring and quality assurance systems as well as making economic sense for the producer. Joint approaches are needed to educate the professionals and the public.