Our mission is to help businesses and consumers FIND the businesses and services that they are looking for, in a local sense. You need to own your piece of the pie. You need to make your business available to your customers on the Internet so they can FIND you. If you don't, your customers will FIND your competitors. Every website you've ever been to, and every email you've ever written, has used a domain name in its address.
Businesses register domain names in order to 'stake a claim' to a particular name.
Once a domain name is registered to a business, it is that companies' to use exclusively as long as they continue to pay the yearly renewal fee. Many businesses 'stake their claim' to several domain names at a time. Your domain name is essentially your signpost on the Internet. It's your address. It's your front door.