The picture suggests that the thinkpad multiplies the power that a businessman can bring to bear on a problem. If we push down on the handle of the wrench, we can lever the entire thinkpad up into the air. However, the jaws of the wrench may mar the case. Logical A thinkpad is designed to be robust against the forces that a human hand can apply. If we actually use a wrench to multiply those forces, we can crack the case of the thinkpad.
Ads can work on many levels.
People who simply have no mechanical intuition.