Look through a Time magazine and notice the ad headlines. Make sure the one you use attracts the readers' attention and encourages them to read on. A consistent look makes your ad more recognizable and increases the chance of it being remembered. Each buyer is interested in properties for specific reasons. Use this information to attract the same audience.
All salespeople know the importance of closing the sale.
Give the ad reader a reason to call and ask them to do it. Often the name of the agent or the sellers telephone number is not used. Make sure you include these, as people prefer to connect directly to the selling agent or seller.