When you study the experience and comments of users, it becomes obvious that flexo is experiencing a very promising period of growth in the newspaper segment. Others agreed with that point. Offset, then, was a new technology, but the traditionalism of the industry convinced some production people to stay with conventional letterpress. Today, that same conservative attitude is facing the obviously better flexo technology. The Lincoln Star Journal just built a new production plant and joined the ranks of 100- percent flexo operations this fall.
Advertisers love the clean, bright, vibrant colors.
The same cannot be said for letterpress or offset with their solvent-based inks. Customers do appreciate the consistent, reliable color and the fact that more color will be used throughout the newspaper. My feeling is that offset is a mature technology that has pretty well reached its potential. Flexo opens a whole new era for the newspaper industry. Obviously, not all newspaper operations are sold on flexo.