This is not to knock search engines or other advertising methods by any means. They're particularly valuable for newcomers to the web, and frankly we'd be lost without them too. None of these things are magic or major tasks. Each one adds to a good reputation that will help bring you good word of mouth. And this word of mouth will find its way in time to links, search engines, and other ways of getting your work known.
Creativity Do something inventive, there's plenty of the same old stuff out there already.
Quality Do good work. If you say you're going to do something, do it. Set realistic deadlines and meet them. Honesty Always the best policy. Easy to work with Arguing and a negative attitude don't make anyone want to come back to work with you again or say nice things about your work.