Verbal instructions regarding advertising must be confirmed in writing. Coupon positions must be stated on insertion order. No position is guaranteed unless a premium is paid. Frequency discounts apply to ads run in a contract year, or twelve-month period beginning with the first insertion. Frequency discounts must be contracted for at the start of a contract year.
All advertising is subject to terms of the current rate card.
All advertising is subject to the Publisher's approval. The Publisher has no liability for incorrect key numbers or errors in the advertiser's index. In addition under no circumstances will the Publishers' liability for errors exceed the charge for the advertisement in question. The Publisher assumes no liability if for any reason it becomes necessary to omit an advertisement. Cancellation or changes in errors may not be made by the advertiser or its agency after the closing date.