In fact, the four rings that make up Audi's logo each represent one of those companies. Today, Audi wants to use its heritage and advanced technology to establish itself as the most progressive brand in the world. Now to do that, I think that you have to look at what makes you as a brand and Audi has some rich traditions. Quantum sprungs' as the factory called them. And when we wrap all that up, it's our position that we want to be the most progressive brand in that Tier One section.
Analysts agree that it started with the right products, and by listening to the market.
Audi started doing something that was different, daring, and bold, and it attracted attention. And it has reinforced the themes that they've been introducing more subtly in the sedans and wagons they've been offering before. Audi's executives and independent auto analysts believe the company could set record sales next year.