For the small business spending thousands instead of millions, the task is fraught with peril. If they find something they like, they can license the rights to the advertising for their own local marketplace, have it customized by Admine ad staff, and run it for an agreed-upon amount of time and geographical coverage at a fraction of the time and cost that it would take to develop a campaign from scratch. The concept is nothing more than ad syndication. It's been tried before on a somewhat limited basis in the banking and auto dealer industries. Admine plans to move the concept from the minor leagues to the pros.
Ads have a shelf life of three to five years before they are consigned to the scrap heap.
For an ad to be selected for inclusion in the Admine archives, the work must be submitted through the company's Creative Review Board, which is made up of six well-known experts from the advertising and communication fields. The advertising always remains the property of the agency that developed and submitted it. Admine secures the licensing rights for subsequent reuse. Advertisers have exclusive rights to the material for the markets in which it runs. Qualified nonprofit organizations are also able to benefit from access to Admine's public service campaigns nearly free of charge.