There is, however, much more to Brazil. For starters, Brazil is the world's fifth-largest country. Geographically, it dominates the continent, bordering every South American country except Chile and Ecuador. Rio is the Brazil's second-largest metropolitan area with about 10 million residents. These two cities are the brightest lights of the Brazilian Southeast, which boasts the largest and most-affluent population concentrations.
Brazil can be a wonderful place to do business, in spite of some challenges.
They also concluded that from an operating perspective, Brazil is the most challenging market in Latin America. Reasons include the sometimes high operating costs and inconveniences of doing business in Brazil. Many of these costs stem from the country's vast market, underdeveloped distribution network and infrastructure and overdeveloped public sector. Imagine, then, how great the opportunities are when the challenges are overcome. Many subsidiaries of large multinational corporations consistently realize their greatest profit margins in Brazil, which has overtaken Mexico in levels of direct foreign investment.