The company employs in excess of 6,000 people and generates a turnover of 10 billion French Francs. Recognising the potential for online shopping, La Redoute was the first mail-order company to establish themselves on the web, delivering online product information and services to their customers. The introduction of e-commerce has rapidly transformed the way we shop.
All figures show the Internet as a great sales tool.
A host of other features were incorporated to provide customer support. Since introducing the new functionality, La Redoute has quickly recognised its value for increasing sales and enhancing its reputation by providing customers with a user-friendly link between technology and company sales representatives. We have also realised its potential as a marketing tool for specific times of the year, such as Christmas. The results have been extremely positive and we have plans to capitalise on our relationship with Nortel Networks by looking at further developments, and are considering implementing Symposium in the near future. All Rights Reserved.