Honesty is the best policy. Commercial printing is complicated. No one can be expected to be an expert about every detail. I don't know the answer, but I'll get right back to them after I talk to the plant. Plus, use all the resources available to you.
Day suggests attending seminars on commercial printing.
But the best education may be a field trip. Jonathan Rollins is assistant editor of FORM Magazine. The offices of Marini Group in Rocky River, Ohio, pose no threat to the high-fashion runways of Paris. But the distributorship's president, Bob Marini, is becoming a familiar face in some fashion circles. He was in the thick of the action recently when School Bells, a uniform apparel company, brought in models, created a set and conducted a photo shoot for one of its 4-color product catalogs.