You also need to incorporate current data in your analysis. Discussion on the External Assessment. Discussion on Southwest Airlines, Co. case analysis. You should also be able to discuss and apply Porter's Five-Forces Model. Written case analysis and discussion.
Decision results from airline company.
Read Chapter 5 on Internal Assessment. You should prepare a one-page, typed outline of your analysis. Discussion on the Internal Environment and its analysis. Inc. Decision results from airline company. Read Chapter 6 on Strategy analysis and choice.