Build Around a Central Element Other ways to achieve clarity in your advertisement are to place the most important sales point as the center of interest and work around it, and to limit the number of other elements fighting for attention. For example, to make a visual the center of interest, place it in the optical center of your advertisement. Divide your page in thirds horizontally and 8 vertically. The intersections of the lines are the optical centers of your layout. Use photo captions that support your sales message.
Captions are one of the first places skimmers look.
Emphasize and exaggerate the size of any element by leaving extra white space around it. To keep visuals large, strive for short body copy. Edit and to discard any copy that's not essential. The key is to avoid repetition while achieving your objectives. Short body copy also allows you to keep the type size as large as possible.