If you know R.R. Donnelley, you know our facilities bring book publishers the very latest prepress, web offset printing and bookbinding technologies. Multicolor cookbooks, gardening books, how-to books and other titles of general interest will flow off the plant's presses in a trickle, not a flood.
Book publishing is highly competitive.
Thousands of new titles compete for readers and shelf space each year. Today, many publishers want to print small initial runs. That way, if it doesn't sell well, they're not stuck with a big inventory. Our Title Life Management SM capability uses digital technology to print anywhere from a few dozen to millions of copies economically. Today we can help them tailor their press runs to meet market demand.