Percentage of sales by candle type . Percentage of candle sales by retail outlet. 96 percent of all candles purchased are bought by women. Always a classic, this scent remains popular with candle lovers. The fresh garden scents of orchids and honeysuckle bring the outdoors inside during the winter, and add the perfect touch to any summer patio.
Candles follow designer colours and fashions.
Dark greens, navy and spicy-orange are popular in the winter months, while pastels remain a summertime favourite. Cream, ivory and white continue to be considered staples. As the leader in the Canadian social expressions industry, Carlton Cards says it best with a broad range of greeting cards and accessories. These products are marketed under the brand names of Carlton, Forget Me Not and, for the French-speaking market, Entre Nous. Merchandise is available in department and grocery stores, mass merchandisers, drugs stores, card shops and other retail outlets nationwide.