Transaction fees are more likely imposed on those who use exchanges, multi-vendor catalogs and auction sites. Those clients are then able to open up new opportunities in their existing markets because they will have paid less for implementation. Individuals and companies pay a flat monthly fee to access the programs via the Internet. The value proposition to these visitors is not having to deal with upgrade fees and other hassles. What they will get is free technical support and the ability to add new applications with the click of a check box.
Advertising comes in the form of banner and showroom fees.
But according to Goldman Sachs research, advertising driven revenue will eventually give way to more comprehensive models. For example, some e-markets have already begun to give away free storefront ads in order to pursue more robust revenue contributions from auction commissions and savings. Ad serving technology, banner farm scheduling and administration, as well as the challenges of hiring, training and paying an effective sales force can be quite taxing on the revenue stream. Content Web sites such as the Wall Street Journal and Playboy Magazine provide some free information, but charge a fee for access to entire articles and a special online edition of the publication. Private Labeling Private labeling is one of the best and low-risk ways to generate revenue and add real value to your site.