Tony the Tiger Design. NBC Chimes for entertainment services, MGM Lion Roar for entertainment services. In some instances, specific colors, by themselves, may be recognized as trademarks, such as Owens-Corning's PINK for fiberglass products. Some terms are inherently distinctive and therefore strong. Other terms are less distinctive and thus weaker.
Coined terms are the strongest trademarks from a legal standpoint.
B. Arbitrary - An arbitrary term is a common word or words having no apparent relationship to the goods or services with which the term is used. Such trademarks are also considered to be strong from a legal standpoint. C. Suggestive - A suggestive term invokes a quality or characteristic of the goods or services. A suggestive trademark is not as strong from a legal standpoint as a coined or arbitrary mark, but can acquire strength through continuous use. D. Descriptive - Descriptive trademarks convey a quality or characteristic of the goods or services.