One glance at those ads told me Nike was losing its swoosh, and that the heady days of being perpetually hip are now over for the Oregon-based sportswear company. This Oct. 8, Adbusters goes to the British Columbia Court of Appeal to fight for the right of all Canadians to walk into their local TV stations and buy 30 seconds of airtime. If we win these two constitutional battles, culture jammers will move from billboard liberation and print-ad parodies to waging meme warfare against the megacorps on the most powerful communications medium of our time. I doubt it. Activists today are smarter still, and better organized.
Corporate executives are off-balance.
I like the odds.