To ship C.O.D., or not, is a marketing option that confronts every marketer who has a reasonably priced item, and who wants to use a recorded message as a selling tool. The major advantage of C.O.D. shipping is that the order instructions are captured on your answering machine, and can be processed and shipped immediately. Proponents of C.O.D. shipping claim, even with the huge amount of undeliverable, that this method is still their favorite. There are three entrepreneurs, one in Utah, one in California, another in Arizona, who each are making millions of dollars per year selling books and reports, via the C.O.D method. Marketers who hate C.O.D. shipping usually can't emotionally handle all those undeliverable, unpaid for shipments.
C.O.D. shipping does work for some.
Thanks again for ordering. We appreciate having you as a customer. Another option to the C.O.D. method is the two-step inquiry method. Sure, it's much slower. First you capture the name and address of the voice responder.