In addition to the Web store, Markant Software also developed integrated call center facilities where customers can place orders. Customer service representatives attending to customer calls access the same catalog that online shoppers view, so placing an order is quick and easy. Because the application can run on multiple platforms, Markant Software has been able to market its e-commerce solution to customers in other industries. Commerce and DB2, and the ability to use Net. Data macros to create dynamic Web pages, will allow us to tailor the solution to individual companies' needs.
Commerce provides the shopping cart and virtual check-out counter.
We selected DB2 Universal Database as the repository for our e-commerce solution because of its reliability, scalability and ease of Web integration. The reports have already revealed that, contrary to expectations, fresh foods account for the largest chunk of sales. Trends in shopping at the easyshopping Web site can be compared with the company's traditional retail patterns. Product information, price history, inventory levels, store sales and customer data are available in this data warehouse. The data warehouse was constructed using IBM Visual Warehouse.