You'll hear these new hearing aids advertised often over the next several weeks.
Digital technology opens an entire new world for the hearing aid wearer.
Until now, better hearing aids solved hearing difficulties by amplifying sound in two or three broad frequency bands, each of which may be tuned differently. Some highly compressed sounds, which were too loud for hearing comfort, left the wearer with a trade off in poorer speech understanding. With the advancement of digital technology, improved processing now allows more precise amplifier and compression control. Digital hearing aids have the ability to automatically divide incoming sound into millions of sound bits, which are individually selected for amplification and compression. The result is higher fidelity amplification tailored to the individual's particular hearing loss.