They could kill it unless we bring them on board. We can't bypass local leadership. Renewal should be another organizational philosophy we want to adopt like quality. If this is an organizational value we want, we must have buyin or no one will participate. Put this thought up front to avoid concern of people that they are not doing their job.
Articles address the growth versus decay issue.
Our purpose is to create a group, not actually do the work. One on one communication is most effective. We don't want to scare people off. Could do something like the diversity summer reading list. Brainstorm on How to Accomplish Change Look at Carol's work.