We have a couple of initiatives. First, users can play games at our site for fun. At live casinos, you can't do this. The odds on the fun games and the real games are the same. And they have a WeBNrust seal that basically certifies they are completely audited by a third-party.
Customer service is paramount.
If a user has issues or concerns, there is live help available always. Customer support is very important. Through good initiatives and building loyalty through point programs, the company rewards people for coming back. That's where the large amount of marketing we've done comes in. That helps to build a comfort level initially.