My office, College Auxiliary Services, owns and operates a nine bedroom, nine acre conference center 6 miles from our main campus. It is an absolutely gorgeous facility dating from 1925. Given the beautiful location, we have no problem booking weddings or other weekend events from April through November. According to our mission, the facility can also be utilized for educational workshops. We want to increase the usage during the week and off season.
Any ideas are very welcome.
Thanks to all for your input. You could propose Elderhostel programs to be held at you conference center. An area that is growing in popularity is mental therapy retreats in the order of behavior modification, maybe Weight Watchers or other groups along these lines. Especially since it is so picturesque.