Skateboard and snowboard online shop. I just can't see any reason why this site would sway me from shopping at my local stores to shop through my computer. There is a little bit of narrative about the developments in design in each of the sports, but mostly it's boards. Design is beautiful text layouts are sophisticated and legible, and image layouts combine abstraction with straight-up action. The best thing is that the content lives up to the design and vice versa.
Articles are intelligent and thorough.
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