Graphic or design identity appears on every page. Navigation aids access to information Navigation is located above the fold and easy to use. Navigation is consistent throughout the site. There are no dead-ends or dead links. Site can be accessed by all intended users Cross-platform issues kept to a minimum.
Design adapts to various standard screen resolutions.
Pages do not take forever to load. A Content and design are very well integrated for the audience. Design choices are logical and consistent with an overall vision, style, or sense of audience. All basic usability issues are considered. All basic format issues described above are addressed.