Lynette Palmen, WNA's Founder and Managing Director , has helped thousands of women turn their dreams into reality. A dvertising is a persuasive science of clear and concise disclosures designed to facilitate a 'best fit' match between a consumer and a provider. It involves careful thought and planning that focuses on what to say, how to say it, and how best to deliver the message. It is successfully designed advertising that will have persuaded consumers to make purchases enabling a business to meet targets and achieve financial gain. Advertising is traditionally done by a business to promote products and services that are available for purchase.
Advertising is a necessary tool used to secure and retain customers and grow a business.
Yet, the science of advertising is frequently not applied by employers to their job advertisement. The basic purpose of a job advertisement is to recruit individuals that 'best fit' the needs of the employer. It is a pivotal, persuasive and motivational piece that should draw together the aspirations of the prospective employee and indicate how the prospective employer will satisfy those aspirations. Usually persuasive advertising strategies are not perceived as a need or priority in relation to attracting employees. Businesses are so focused on advertising their product or services to achieve success that limited attention is paid to promoting the company as a 'best fit' to potential employees.