They will turn dumb data into useful information. Intermediaries on the other hand, are an endangered species. These are traditional distributors and agents who will be squeezed out by the effect of consumers dealing directly with sellers. Markets will be characterized by all powerful consumers. This will create new opportunities for businesses that are willing and able to cater to the needs and wants of the consumer.
Competitors are no longer difficult to reach.
They are merely a mouse click away. Software is being developed to give the consumer the ability to search the entire Web for the best deals. The effect of businesses creating more value, unique services, and lower costs will be enhanced. Those businesses and industries that rely on physical barriers to competition will fail in the Information Age. Transactions are a one on one process.