As the Internet and e-commerce evolved it was apparent that PR Newswire's competitors would soon be taking advantage of the new medium's superior capabilities. The database is loaded from 13 separate news feeds from around the world. The persistent message queue interface is used to control the flow of stories and protects the incoming data, adding stability to the system.
Customers access the news and other services via web browser.
The system currently handles as many as 5,000 news stories daily, with new services and capabilities being added on a continuing basis. Orders and requests requiring secure processing are forwarded to a third-party processor, relieving PR Newswire from the tedium and necessity of maintaining a secure server. As with the Today's Headlines project, the solution is Java-based with the source data loaded into an Oracle database, a WebLogic middle layer with EJB technology, and a Java browser as the presentation layer. The system architecture, development, and implementation of this project has brought PR Newswire into the Internet Age with more and better services to offer their customers. At the same time, users can access additional services such as audio, video, multimedia, satellite teleconferencing, and broadcast services.