This was the first test year and there were very few horror stories. I think the horror stories that were out there were just enough to get companies to get their act together. The firms that really believe in the Internet as a viable entity and have the business to prove it are really going to have to develop back end infrastructure to support it. The key to success in ecommerce, according to Datovech, is click-through order entry and fulfillment. Ebusinesses can outsource their order processing to businesses that develop and integrate back-end order processing systems.
Customers can click on an icon and chat instantly with a customer service representative.
Building your own Some companies, however, are taking matters into their own hands. We just looked at streamlining our ecommerce order fulfillment process as much as possible. Devine said his company set up a system to interact with vendors. That information was then automatically loaded onto the Web site so customers could log in to view the status of their order. The link to the order status area of the Web site was sent out to customers in an email that confirmed their orders.