We're trying not to take ourselves too seriously. We make Majorcan shoes. If they don't want our product, we accept their decision, close the factory, and go home. And yet these shoes, which are created out of the company's strong sense of itself and are rich in local character, have become globally chic. In a marketing flip worthy of the new economy, Camper's old-economy unwillingness to compromise has made it hot.
Camper is design with a comfortable twist and a wink.
And every day, more and more urban dwellers are slipping on their Campers and winking right back. Fluxa has always understood the role that history and geography can play in selling shoes. Majorca sits about 150 miles off the coast of Barcelona, and until airplanes started unloading tourists there, farmers and craftsmen drove the economy. By the time Fluxa was a young man, however, tourists had discovered the island. He would make jokes about my long hair, about my friends, and about my shoes.