When viewers revisit your site, the information updates encourage them to stay and come back soon. Turn on your offline promotions . While online promotions may increase web site traffic, they don't replace traditional promotional strategies. Direct viewers to your web site by announcing your URL and explaining why it's special in a news release sent to newspapers and trade media. Be direct and radio active .
Direct mail is an economical first step in building web site relationships and sales.
Once your site is up and running, be sure to mention your URL in all space ads and marketing pieces from business cards and stationery, to newsletters and brochures. For an added incentive, offer free giveaways, white papers, or discount coupons to encourage making contact online. Radio is also an effective medium for publicizing your web site address. The repetition of your URL in radio spots or sponsorship tags will remind visitors where to find it. As the future of cyberspace continues to unfold, the potential for real world growth seems unlimited.