It's become our third parent, our voice of authority, our source of information. School aged children spend more time watching television than they spend in school. Based on a conscious understanding of long term effects, advertisers should be encouraged to make statements that are true and honest, and choose partners that do the same. It's okay to represent your product honestly in such a way that it educates and informs the customer, but not to manipulate them. Please don't try to make them think that they have to have your product, or need it.
Companies do things to make a customer want something.
Unfortunately, sometimes they do so at the expense of making them believe they need it. It's not okay to manipulate and use information to get people to think they need your product. It is okay to inform and educate about your product. That's what's considered green marketing. When you put the kid first in your approach to the marketplace, then you'll naturally do what's best for kids.