Identify responsibilities for usability within the design team, and estimate the budget for usability activities. These will guide design, and can form a basis for evaluation. Mock up a home page and a template for subsequent pages. Produce a working version of a representative part of the site, taking account of the design principles and evaluation feedback. Evaluate a working version with representative users performing representative tasks.
Any evaluation is better than none.
This should establish the site identity and major topics available to the user. It should fit on one screen, as many users will not scroll. Optimise the layout by user testing. Help users find their way Show users where they are. Use a consistent page layout.