A few other sports auction sites are jockeying for a slice of Dell's space - most notably the outdoor goods segment. Matthew, although she claims camping and fishing are popular year round. The West Virginia-based site actively advertises both online and offline through a variety of promotional strategies. A few others also target niche sports audiences, most notably in the memorabilia and autograph segments. Regional seasonality or product success.
Auctions are simply a part of the Internet, which experiences companies coming and going everyday.
He claims auctions, like many facets of the Web, are a benchmark to judge the best business model for a given e-commerce segment. The Woburn, Massachusetts, company touts over 90 clients in their FairMarket Network including JCPenney, CompUSA, Dell, Excite, Honeywell, Lycos, MSN and Ticketmaster Online-CitySearch. Semple points out that the sporting goods category has not adopted online auctions as readily as other industries, especially in the area of dynamic pricing. The new OutletCenter uses FairMarket's AutoMarkdown capability, a declining price mechanism in which the price of an item goes down over time, rather than up as a result of bidding activity. This format is typically used for selling multiple quantities of a certain item and is the equivalent to repeated markdowns in the apparel industry or clearance racks in a sporting goods store.