Three and a half per cent of the population is considered disabled. We knew the potential was there. The partners quickly realized that a physical location wouldn't work because their clientele was so widely dispersed. Coupled with the high cost of producing and mailing a print catalogue, the Internet provided the perfect solution. Customers submitting a child's personal developmental profile will trigger the on-line catalogue to search for recommended toys.
Customers can also search by category or price range.
And, of course, there's a keyword search. As well, regular customers will soon be able to access Web pages tailored to their specific requirements. For those considering the electronic commerce solution, Doerksen offers three suggestions. First, have in-house capability. Second, make sure your business is well suited to on-line marketing.