Companies everywhere talk about the importance of providing excellent customer service.
They go on and on about how Internet technology has changed the playing field for the sale of products and services, that it has increased competition between companies vying for the same customer. Often the only thing that separates one business from its competitors is the level of service provided. Most people feel that businesses do not really care about their customers and that they certainly are not walking their talk. Most companies measure success by their sales numbers. If sales continue to increase, then business must be growing.