A forecast into the new millenium Color still remains the most important factor at the point of purchase - often more important than price.
Color can be seductive.
How often have we purchased something we really did not need because the color of the item was beautiful and enticing. Any product, no matter how mundane, provided it is designed correctly and targeted to the right audience, will sell well if it comes in the right colors. For many years, the fashion and automotive industries were the accepted authorities in establishing new colors. This has changed significantly. As more and more fashion leaders cross over into the home furnishings arena, new colors are emerging in the home furnishings market first.