Our marketing staff constantly works to transform that perception. Our commitment to Commercial growth provides expansion in both agencies and territories. Together as a department, Marketing will continue to find new territories of expansion for the future. Market awareness and creative marketing is well achieved by our marketing staff. In this fast changing world of business, competitors constantly change.
Banks now entering the insurance market creates another challenge.
Their effect on our business and how our agents respond to their influence will require responsiveness on the part of marketing. Information is opportunity and we continue to watch the marketplace and prepare to change direction to capitalize on changes around us. We must also keep in step with direct marketing impact through the Internet and other media-oriented approaches. We continue to do business by design, and not by accident. Marketing representatives work directly with our agency owners and producers to develop individual business plans.