Carefully think through what a customer needs to do to get what he needs. Eliminate unnecessary steps. To keep your visitors returning it is important to think of how you can serve him rather than what can my company get from him. This is one of the major shifts in thinking on the Internet. This type of interaction is making life easier for everyone.
Collaboration is one of the most important advantages being discovered on the Internet.
It is very common for visitors to a site to have as much or more knowledge on the subject than the experts behind the site. Collaboration between visitors can add a lot of value to your visitor's experience. Discussion forums all this exchange of information. If this information is archived it can be a good pool of information for future visitors. If all or part of your audience is global then you need to consider a few things.