There is a whole generation of kids who have grown up wearing small, medium or large clothing. A lot of the girls have been wearing athletic shoes and the first time they wear high heels is when they go to the prom. This is a generation that has never been exposed to quality. If you are selling luxury products, you will have to find a way to get to the schools and expose them to finer things. Georgio Armani has figured out how to connect with people and he did it through celebrities.
Celebrity marketing is big business.
I think Ralph Lauren and Tommy Hilfiger have done a great job figuring out how to connect with consumers. These guys are not designers. They don't know how to sew and they don't sketch. They take the classics and then repackage them in a way to make them very appetizing to a lot of people. They are the haute couturiers of marketing.