In 1905, the company needed more office space and moved to a building at 70 Genesee Street in downtown Utica, within sight of the Erie Canal, and in the busiest commerce district of Utica. In 1937, the building was tripled in size to accommodate the policy service needs of more than 200,000 policyholders. Over the years, the company changed its primary focus from disability income insurance for traveling sales representatives to hospital indemnity insurance for the general population, advertising for direct response sales in leading newspapers across the country and becoming one of the first insurance companies in the nation to sell insurance by direct response methods. The company became one of the first insurance companies in America to install a computer, in 1955. In 1965, Stuart F. Page fell from a ladder at his home in Winchester, Massachusetts and received the company's one millionth claim payment.
Coverage is available through a network of specialized insurance agents.
In 1996-1997, the company received its license for Maine. From its modest beginnings in 1883, the small company has grown at a controlled rate to a position of respect throughout the insurance industry.