Production work is an important component of these specifications. The purpose of production work is for candidates to put theory into practice, by demonstrating knowledge and understanding of technical skills in their own media production, as well as to engage them in creative, imaginative and aesthetic activity. All production work should be fully integrated into the teaching of AS and A Level Media Studies and should not be seen as an isolated aspect of the course. To that end, production work at AS and A Level does not provide vocational training, although it may serve to help candidates discover and develop new aptitudes which they may wish to pursue in a vocational context. The term media text refers to any product of media production processes.
Children already spend more time watching television than they do attending lessons in school.
We need to accept the impact of the Media and appreciate their importance as elements of culture in today s world. Arguments for the study of the media as a preparation for responsible citizenship are formidable now and with the development of communications technology ought to be irresistible. The school and the family share the responsibility of preparing the young person for living in a world of powerful images, words and sounds. Children and adults need to be literate in all three of these symbolic systems. The education, information and entertainment industries are becoming ever more dependent upon the communicative power of the moving image, whether delivered through cinemas, broadcast, video or online.