You can see that organization plays a big part of your Web site. Neat and orderly looking Web pages also play a key role. This section identifies rules that should be heeded in order to present neat and orderly looking Web pages. Failure to perform these steps may lead your audience somewhere else. Provide quality content.
Content is the only reason to visit a Web site.
It is what drives visitors to your site and keeps them from leaving by retaining their interest. Your site must be valuable. Use terminology that can be understood by all your visitors. Stay away from industry jargon. Use proper grammar.