NPR does not try to set industry standards. NPR does, however, monitor the results of bird sale transactions. NPR provides information for buyers to help them determine the credibility of the location from which they're considering buying their bird. NPR also provides benefits to breeders and retailers to help them operate more effectively, and enhance their efficiency, thereby providing better service to their respective customers. NPR believes that breeders should raise their birds to approximately eight weeks of age and that they should not have to deal with the public or have to spend a lot of money and advertising.
Breeders can focus their time on raising quality birds.
Their birds should all be sold well in advance to reputable parrot retailers who are better possitioned to service the consumer. Because no breeders or retailers that are members will knowingly offer inferior birds to members of an organizaiton this size, only quality birds will be made available to consumers. Through NPR the process of improving the industry and perhaps eliminationg disreputable dealers is under way.