The NRF says these differences don't diminish the overall value of the study. I'm confident in the general results. I can't guarantee that No. 85 is bigger than No. 86, but I can guarantee that No. 25 is doing more business than No. 50. But Gallagher says the fact that 46 out of the 100 were offline retailers or catalog companies operating online is simply because they understand the business. Ranking only includes sites which sell products that can be purchased from a retail store or catalog and excludes financial services, auto sales and travel services sites.
Company reports higher online sales.
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