More options for youth as consumers. List other conflicts and pressures you see youth facing in your county and community. If we are to understand youth, we must understand their behavior. An individual's behavior is influenced by past experience. All behavior is the result of motivation.
All behavior arises from the interaction of various physical, mental, social, and emotional factors.
One of the biggest influences on youth behavior is their peer group. Being part of a group. Being a positive influence. Being a negative influence. Our goal is to turn peer influence.