This course treats topics that are important to managers in firms engaging in international marketing. The purpose of the course is to develop students' understanding of factors influencing both the international marketing environment and decisions that need to be made there. Active involvement in the classroom through participation such as case discussions is essential for students to derive maximum benefit from this course. Material for assignments can be accessed from course web site. Each student should come to class prepared to discuss the day's material.
Attendance is only the beginning of quality participation.
For final class participation grade will be a function of both your attendance and comments in class. If you attend class and regularly and comment regularly, you can earn an A or a B grade for class participation. What distinguishes an A from a B grade is the quality of participation. Involves level of insight, accuracy, and usefulness. Drives the discussion forward toward greater understanding or a solution to the problem.