The cultural issues Cultural issues affecting the design of global products touch on topics such as methodologies, measurement systems, and data format conventions. There are also a large number of issues associated with differing cultural conventions, attitudes, and experiences which can cause traps for the unwary.
Developers often make the mistake of hard-coding the separators or the position of the elements.
Consider also the use of name and address entry forms. Many forms ask you to type your 'last' name on one line, and your 'first' name on another. For Chinese people this often presents a confusing problem. Chang Wen Yun's family name is Cheng, but this is his first name. A Malaysian called Isa bin Aman actually has only one name.