Course, you don't have a freaking clue, but you go for general kinds of things that you figure will apply wholesale, so it sounds like you're reading their minds. Also, they gotta be pretty dumb for this to work, but that's never been any problem. Words like accommodate are good, because nobody's quite sure what it means. And they get a little charge out of that reinforcement. That seems quite cynical and manipulative if I may say so.
Business is about what works.
Always reminds me of a couple yokels taking a whiz out in the back forty. I will tell you what the difference is. We're talking human nature here, my boy. People need to believe their lives matter to somebody other than themselves. Naturally, in the vast majority of cases they really don't.