Well, you might say, this is a legitimate difference of opinion. And I guess it is. But it is more than that. Environmental advocates like Hunter and Amory Lovins, like Paul Hawken, and like Herstgaard, provide a story that is very appealing. For it assures us that nothing needs to change, that we only need to point out to the world's CEOs that they can increase profits by doing the right thing.
Capitalism can go on as before.
Perhaps its worst feature is that it is leading a whole generation of concerned citizens, and particularly young people engaging environmental problems for the first time, into work and struggle that is doomed to fail. The conversation about the issue of efficiency versus sufficiency is one to pursue.