Legislation and political pressures exist largely to maintain standards in the sporting goods market rather than to create restrictions. It has already been established that the market has lost its novelty appeal. Certain segments of the market, however, still have room for growth. The recreational sector of in-line skating was given considerable impetus last summer with the widespread availability of soft boots. The followers are usually younger than the average recreational skater and have been working hard to increase its profile through competitions.
American manufacturers can increase their market profile with skating enthusiasts in several ways.
The Federation also held Outdoor Championships last summer. The street hockey sector is still experiencing healthy growth, although there is currently no national in-line hockey structure to represent members. Despite this, every week new teams are being formed. TV exposure would assist all of these forms of skating, as TV coverage of the Winter Olympics did for ice hockey. This would be good news for retailers because it opens not only sales for skates themselves but also protective equipment.