Even though these statements may help the web designers feel less embarrassed about their web pages, negative statements make the site worse. Most web visitors are turned off by this approach. Link Problems When creating documents, links should be meaningful and readable. The text of links should flow well within the context of the rest of the text, and the text should be able to stand alone as a printable document. Instead, keywords should be highlighted and link-able within the text.
Content is by far the most important element on any web page.
If the page says nothing, the web visitor will leave. By avoiding these 15 mistakes, web designers can use design as a tool to enhance their sites' content, rather then distract from it. Although it is not necessary, a complimentary copy of any publication where the article is included would also be appreciated. This paper may NOT be reproduced in sections. For a text only version of this document look at top15.txt .