For a call option, this occurs when the strike price is above the current futures price. Miscellaneous Bear is a person who expects lower prices Bear Market is a market in which prices are declining. Beef Alliance is a marketing effort to secure higher market prices. An alliance usually consists of a group of producers, often using vertical affiliations. Improving product quality and consistency are often goals of beef alliances.
Bull is a person who expects higher prices.
Bull Market is a market in which prices are increasing. Commission is the brokerage fee for entering and liquidating a futures or options contract. Crop Year represents the 12-month period between the beginning of harvest one year and the beginning of harvest the following year. Equity is the difference between the original purchase or sales price and the current market price of a commodity futures contract or option premium. Marketing Plan is a written plan for each commodity produced.