They cannot simply blame their own recklessness on drug companies. Yet a segment of the gay population seems particularly vulnerable to these media messages. This is an area of consumer advertising that the drug manufacturers need to approach with the utmost of caution. Pushing anti-HIV drugs is not like fighting for market share over medicine for runny noses and receding hairlines. Ads pushing awareness of any given brand may be acceptable.
Ads depicting carefree, healthy lifestyles go over the edge.
Yet HIV is nothing to glamorize, glorify or take lightly. The best medicine of all remain prevention, not a pill. That's the real message worth advertising. Please tell us your thoughts about this topic. It is not a private communication.