The appointments reflect a strategy to help CPB seize educational opportunities resulting from the advent of digital technology. Coonrod selected Cindy Browne, vice president and general manager of Twin Cities Public Television in Minnesota, and Fred DeMarco, a CPB senior vice president, to serve as Executive Vice Presidents. They will lead an effort to re-think how CPB carries out its educational mission in the digital age . Coonrod also appointed Kathleen Cox as general counsel and corporate secretary. Cox had been serving as acting general counsel.
Digital technology promises to reshape traditional broadcasting, both commercial and noncommercial.
It will greatly expand distribution capacity, allowing for more programming choices. It also appears likely at some point to meld television, radio and computers to provide consumers with an array of new interactive services. Consumers already listen to National Public Radio newscasts on their computers. This technology has profound implications for our public broadcasting system. As a result, CPB's internal organization will change as well.