What you're having is not a global village but a series of global ghettoes. The Western elite is not the sole villain. Asian leaders talking about Asian values as much as they object to Americans stereotyping Asians as invulnerable overachievers. As if the steppes of Central Asia were the same as the plains of Bengal and the plains of Bengal the same as the forests of Sarawak. Unrestricted globalization and the penetration of American culture exacerbates this kind of change.
Consumerism is really an expression of egalitarianism.
The upper castes see that as an imported alien value.