In our province, producers are stewards of over 66 million acres of farm land. That's 524 times more land than the area occupied by Saskatchewan's twelve cities. Consequently, most people are not familiar with agriculture or the care and attention producers devote to their livestock. Animal care is the bottom line On farms, pastures, at veterinary facilities and in processing plants animal care is a concern. People in the animal agriculture industry are always looking for better ways to raise a reliable supply of healthy livestock for food and other products.
Consumers are concerned with having a good selection of wholesome food at affordable prices.
Both share a common goal, wanting all food to be produced responsibly and with respect for all living things. But as the world population has grown, the planet's arable land base has decreased. Not at all. Animal agriculture is a living business. Because their livelihood depends on how well animals prosper, producers today spend a considerable amount of time thoughtfully housing, feeding, handling and treating their herds and flocks.