This strategy establishes a dialogue between you and the customer and helps determine the direction of your business. Publish a newsletter. Give your subscribers valuable tips and information they can't get anywhere else. Offer subscriber-only discounts and freebies. Make your site easy to navigate.
Customers value their time and appreciate finding what they want quickly and effortlessly.
Imagine every customer as a real person standing in front of you. Let this image guide you in all aspects of your business and you'll discover hundreds of ways to form lasting customer relationships. All we ask is that you publish the article in it's entirety, including the author's footnote. Click here to return to Index of Free Articles. Copyright 1997 - 2001 KG Sinclair.