This is for gamblers chasing their losses, and it's bad business. It puts the casino in a bad light, and they'll lose more in public relations than they'll gain in extra money in the casino. He also downplayed the concerns of the program's critics. Casino floor managers and dealers at both properties wear black pins advertising the campaign. Signs advertising Easy Cash are also placed near casino cages.
Customers wishing to obtain casino credit accounts fill out applications.
If a gambler is granted credit after a credit check, that person would sign an IOU, or marker, promising to pay back the money within 30 days. Markers are treated as checks under Nevada law. Christenson said it was too early to determine whether the campaign is successful, or if the company will employ it at its other valley casinos. Nevada Gaming Control Board statistical analyst Frank Streshley said about half of the money won at Strip gaming tables comes from credit play. But Station Casinos and other locals casinos properties generate a much smaller percentage of their annual win from credit play.