As every woman knows, size matters. There have been efforts in the past decade to catch female cash by designing products, other than make-up and sanitary towels, with women in mind. Adjustable car seats and lighter tools recognise that women are built differently from men. Women prefer electronic equipment that does the job without enough programmes to blast the washing into space. This is all well and good.
Difference is valuable and desirable.
I suspect, though, that we are still not very far away from the masculine as standard, feminine as deviation mentality that has stamped western thought since Aristotle. If the male is standard, a woman will more or less have to fit round him. This happens in sex, it happens with working hours and it happens with copies of the Telegraph. Board the first class of the 7.41am from Charlbury to Paddington and you will see no faces, only beautiful cufflinks notched round a wall of Telegraphs. Then you will notice that while most of these Telegraphs hardly twitch, a few are contorted into a ceaseless rustling origami.