Cable showcases your advertisement in a visual convincing media, it is immediate, exciting, and demonstrate your products and services with movement, sight, sound and color. Cable targets specific audiences.
Cable offers a wide variety of programming for specific interests.
You can select programs that reach your best potential customers, and zero in where most of your customers live. Cable audiences are upscale and viewers in cable households are above the average in income, better educated, with larger families. Cable viewers have greater purchasing power. The cable is above average in income and tends to purchase more major appliances, new cars, and have overall, more spendable income. Cable viewers watch more television.