These banners can let the users interact with the advertisement to enter information, perform a function, or be entertained. An electronic newsletter is a highly used and very effective marketing tool. People often sign up for it, in contrast with many other forms of advertising. The bank can sell ad space on a popular newsletter to non-competing companies in the community. Reciprocal link opportunities.
Community banks benefit from alliances.
Reciprocal link arrangements are partner programs. The bank gets ad space on another company s Web site in exchange for an ad on the bank s Web site. The process also raises the bank s priority with indexed search engines, by increasing outside links to the site. Creative minds will find numerous veiled advertising venues online. Offering something for free is an old trick, but often an effective one to increase Web site traffic.