Products delivered over the internet tend to be widely disseminated and low in price, if not free of charge, to the actual consumer. Volume should make up for the lower price of less sophisticated, less comprehensive products. Furthermore, internet technologies are free. We don't have to pay to invent them. The 'last mile' link to the customer is free of cost to us.
Customers have their own equipment and have to maintain it themselves.
Some people imagine that free information on the internet means that no-one will buy Reuters products. Over time the cheapening cost of communications, of hardware and software, may tend to lower the price of information services. However, we see no sign of this at the moment. All we see is an incremental opportunity to sell more smaller information packages more cheaply. We have been trying to adhere to value-based management.