Actually, managing the client relationship is one of the basics of the telemarketing industry, and centers around managing client expectations. The best way for vendors to do this is to put themselves in the client's shoes. After doing so, any vendor will see that the following principles are fundamental to successfully managing the client relationship. In a high-level context, the word partnership may indicate a joint interest between the client and the vendor. The client is paying the vendor to do a job, and if the vendor does the job well, both parties benefit.
Clients make it possible for vendors to pay bills and meet payroll.
Too often, it is easy to lose sight of this fact, especially if the client has an easygoing demeanor. We all report to a higher authority in one way or another, and it is no different for our clients. They have their own bosses demanding to see high performance results. Many times, our clients may wish for us to believe that they are the ultimate decision-makers, or they have complete control over the marketing budget for their division. This may be true as long as the client is able to show positive results and develop new ideas.