The prophet Jeremiah speaks of the valley of Hinnom being a place where the Israelites worshipped the pagan god, Moloch, and sacrificed their sons and daughters to him by burning them alive. It was further desecrated during the time of King Josiah and was turned into a rubbish heap which burned continually. Thus the 'city dump' came to be identified in the Jewish mind as aperfect symbol of the final rejection of wickedness by God and the irrevocable destiny of the wicked themselves. Where their worm dieth not, and the fire is not quenched. Kind, loving, forgiving Jesus used a very descriptive word to describe a place that He warned all mankind not to go to at any cost.
All men wish that was so.
Jesus talked about hell about as much as He did about heaven. Jesus told a parable about a rich man and a poor beggar named Lazarus. A young man once told a preacher that he did not believe in hell and felt no remorse for the ungodly lifestyle he had chosen. If it is me, I have lost nothing. People have chosen to either ignore the possibility of a burning hell or to simply not believe in the existence of such a place.