Same quality as Basic Color 8x10. Good for friends, puppy buyers, breeders, etc. As good as prints get. I've tried various color photo labs and am now using a local lab whose owners and operators have done a lot of dog and horse photography and are sensitive to my requirements. They are also very good in what they do.
Basic processing is usually adequate.
I am currently able to produce inkjet digital images that look as good as photographic prints. Their advantage lies in the ability to do digital imaging prior to printing. The conventional inks and papers and are good for ads or any application where longevity is not important as they can fade over months or years and can run if wet. If used for ads, they are protected, sent to the magazine, and then used for the magazine page. They are then ink-jet printed using the best inks and media that I can find.