Even cost per minute on average project. Satellite, VHS, etc. One of the best measures of a program s success is the client s satisfaction. That s not an easy task to begin with. Concentrating now on Summative evaluation of a video project.
All measures have some strengths and weaknesses.
Out of politeness or job politics, people will often not criticize a program . You can delay these tests a day or week to test retention of the video. No data about what the viewer knew before watching the program. Viewers tested before and after watching. Difference in score is calculated.