This position may involve extensive travel. Speaking several foreign languages can be a strong asset to success in this marketing position. The advertising coordinator's main duties include creating and placing all advertisements. To further publicize the organization's sires, sire catalogs and brochures are generated. In addition, the advertising coordinator publishes a national newsletter to keep the organization's customers informed.
Creativity is a definite asset to the advertising coordinator's skills.
Furthermore, a working knowledge of computers and desk top publishing along with expertise in marketing are credentials of a successful coordinator. As the title indicates, this position involves both customer and employee relations. The coordinator organizes the visitor tour program so customers and prospective customers have the opportunity to observe the AI center operations. In addition, this person develops the employee newsletter and edits and distributes news releases on company events. The public relations coordinator is also responsible for trade show exhibits and organizing local and regional membership meetings.