There are well established channels for reaching an audience on the Internet, but many of the highest visibility methods are the most expensive. If you don't have the budget to pay for listings, consider trading content for links, getting attention-grabbing articles posted on high traffic sites. As an example, let's assume you've developed a training CD-ROM to teach private pilots how to pass the written FAA exam. After searching the Web, you find a half dozen sites that offer links to aviation-related content and articles about flying. You contact each of these sites and offer to write an 800-word article for posting about some aspect of flight training as long as you can include a link to your Web store or site.
Auctions are also popular sales venues for small businesses.
Used in this context, eBay is a bit like having a specialized store selling your product, a single-point outlet where you can electronically manage transactions. Completed transactions are generally handled entirely by e-mail. If you have a product that appeals to a certain type of audience, you should become familiar with the pros and cons of each auction setting. Most auctions are very inexpensive for sellers to participate in and you can generally choose to have your fees billed automatically to a credit card or send in a fixed amount periodically to the auction service to pay your fees. The Web represents a thriving, constantly evolving marketplace that could be the ideal sales channel for your independent title.