When I am in a selling situation and I know that I am doing a disservice to that customer if I let him buy our competitor's inferior product, there's a look in my eye and a tone in my voice that customers can detect. Advocacy is also important because it is exponential in its growth. When you practice effective Advocacy, you grow more effective Advocates. And each of them begin replicating themselves in a similar fashion. The result is an exponential growth pattern which can bring amazing results.
Advocacy is very different than marketing.
But, as I mentioned earlier, the end result is actually much more impressive than what appears to be the case at first glance. Trust is the lifeblood of Advocacy. Without a sense of trust, advocacy is almost useless. But when someone trusts you, you have the ability to sway them with your conviction about what can and will help them. Because Advocacy rests on trust, it is imperative that you get your facts straight.