However, The Ackerley Group spearheaded the development of a groundbreaking fiber-optics solution to link stations in close geographic proximity, regardless of network affiliation. The Ackerley Group has been able to successfully initiate this new concept because of its acquisition strategy to own or manage stations in close geographic proximity. With digital television, viewers receive a much clearer and sharper picture compared to the analog broadcasts of other stations in the markets. The Ackerley Group's clustering strategy allows the television stations in the RSG to cover the region's news better, broadcast live from more locations, swap stories and devote more resources to local news than ever before. This allows each station in the RSG to focus more on covering and producing its own local news, and conducting its own sales and community relations.
Advertisers can purchase digital airtime locally or for the whole region.