Production mangers are in charge of supervising production in the factory. 20D. Industrial goods are items used in the manufacturing process that become part of the final product. As a result, the demand for industrial goods is derived from demand for consumer goods. For example, the demand for steel is derived from consumer demand for automobiles, appliances, etc. Quantitative measures of lifestyle are known as psychographics.
Communication helps stimulate demand for products in both global and domestic markets.
It stimulates people to desire what they do not have and inspires them to earn the money to acquire items that improve their standard of living. Although goods can be stored until needed, services cannot. Airline seats and hotel rooms are good examples because they cannot be held in inventory for future use. If a manufacturer agrees to pay a certain percentage of the advertising expense, then it is called cooperative advertising or sometimes referred to as a promotional allowance. Cooperative advertising is the advertising paid jointly by a supplier or manufacturer of the product and the retailer.