The Hallmark educational plan consists of an integrated series of lectures and demonstrations, followed by realistic assignments and evaluations. In order to deliver the educational program that will support this training, Hallmark has developed an intensive schedule that requires student attendance and involvement on a Monday through Friday, full-day basis, with occasional evening and weekend assignments. The program consists of four sequential phases. Students from Canada, England, Mexico, Norway, Brazil, Ethiopia, India, Nigeria, Switzerland and Japan as well as most areas of the United States, have been enrolled in the Hallmark program. The typical class contains several career change students as well as some who come directly from high school or college.
Class size is limited to less than one hundred sixty students per year.
Most classes are given to small groups, generally twenty or less, to promote individual attention and opportunities for interaction with the instructors.