But help is only a click away with Internet advertising products and services. Accipiter AdManager 2.0, DoubleClick DART and the DoubleClick Network, Focalink MarketMatch 2.0, and NetGravity AdServer 3.0 provide assistance to advertising agencies in placing Web ads. Each product has a slightly different angle on ad management. Others host the entire service remotely. These products help advertisers locate sites that best represent their audience.
Advertisers can then search the database to determine which sites best match their target audiences.
Packages such as AdManager and AdServer offer extensive inventory management capabilities to complement the advertisement management features. A wealth of reporting tools can help you gauge the effectiveness of your ad campaign and assist you in making future ad placements. Accipiter AdManager 2.0. Check company for pricing plans. Focalink MarketMatch 2.0.