That's when they rent their homes and they're in the market for cheaper furniture. That's why this market is much smaller. Middle-aged people have more money but less time with heavy responsibilities at home and at work. They want top quality stereo systems from a store with a good reputation, and they want it with a maximum of speed and a minimum of fuss. They might even be willing to pay extra to have it delivered and assembled because, for them, the time saved is worth more than the additional cost.
Boomers are now in their late thirties to early fifties.
Most have already bought furniture for their first homes and, generally speaking, it was inexpensive. You'll find more and more customers in their late 40s. When they buy, as with stereo equipment, good delivery is essential but it must be flexible to suit their working hours. And you'd better find good quality moving technicians, too, Foot advises. No cowboys moving good furniture around.