So far, I've borrowed a lyric or two from Bruce Springsteen. He is, after all, the Boss. Here are the patterns that define the music of leadership. They work whether you're giving a speech or conducting a conversation. Tell a survival story.
Advertisers say that sex sells.
Well, it doesn't sell as keenly as a survival story does. Steve Jobs is a master at using survival to sell. Every pitch that he makes pits him against someone or something. Even when he doesn't allude to survival, it's always part of his myth. Almost reflexively, it has become his initial gambit, the song that he opens with.