Many have said loud and boisterously that Apple's customer service and warranty are crappy. Others, like me, simply disagree because our experiences have been flawless. Now, let us talk about the media. They offer an awful lot of free publicity to Apple and they do more and better advocacy than anyone. Then there is print journalism.
Apple collaborates well with such entities but still, there is a flaw.
Apple delivered the Mac OS 8.1 update in person to MacAddict in 1998. When Mac OS 8.6 got out, Apple's dreaded legal department politely told the MacAddict folks that the days of Apple updates distribution were over for them. Apple's attitude toward its fans, customers and media puzzles me. One day, you have the impression that this company is there for you and treats you like the loyal customer you are. The next you are wondering what you did to get unfair and arbitrary treatment.