Marketing, by its very definition, is a discipline that requires the continuing use of analytical skills for decision-making. Publication of the Secretary of Labor's report on critical skills for the future provided further validation of the National Curriculum Framework for Marketing Education. Marketing educators successfully adopted many elements of apprenticeship in the early sixties and have continually worked to streamline and improve on the concept. Lots of National Support Sources of Curriculum. A national consortium of state education departments and other education groups operate a non-profit curriculum center to support teaching of the discipline.
Additional materials are available from commercial publishers and several state curriculum centers.
College scholarships offered through DECA provide additional recognition of achievement in the marketing curriculum. TO TOP OF PAGE Send changes to Webmaster .