Your Corporate Identity in Progress You don't need to be a Fortune 500 company to have the corporate identity work for you.
Corporate identity is more than simply having a name and a logo.
Corporate identity is transforming your company's name and logo into a brand that helps positioning your corporation in a level above your competitors. To be successful, a new identity must be carefully introduced with clear mechanisms for its maintenance. You don't need to be a Fortune 500 company to have the corporate identity work for you. A lot of business is generated through word of mouth, referrals, networking. People are impressed by these signs of strength.