It is interesting that the first cities featured are Belgium and Poland, says Luk Joossens, senior consultant to the European Union on anti-cancer initiatives. These are countries where an advertising ban is in place, but opportunities for point of sale promotions still exist. Trendy bars are the only place where you can target this audience. BAT insists that cigarettes are sold legally in these establishments and points out that the average age of the night-clubber is 18. Internal documents that have been uncovered show that tobacco companies, including BAT s US subsidiary Brown and Williamson have long been using this technique to attract very young smokers.
BAT says that the citygobo site is still in a pilot stage.