Splash Spring 97 Subscribe to Vickie's FREE quarterly newsletter Splash for the latest trends and strategies. I noticed a very different reaction from the audience after working with Vickie.
Associations are the fastest, easiest place to get attention from an industry.
One of the fastest ways to get instant credibility with an association is to crash their convention. That's right, go to a convention and hobnob with the movers and shakers. Find those committee chairs that would take you a lifetime to get to on the phone. To prepare for the first strategy, go to the library and ask the reference desk for the association directory. Choose the ones you might be interested in and note when the conventions are usually held.