The curriculum also is designed to enable students to exercise critical thinking skills to help analyze business opportunities. It is a way of life here. It is part of the culture. In addition to BA 517, Business Communication, DeWitt said the importance of communication underlies all of the other courses. Our students come to understand how to be a powerful communicator and realize early that we set expectations on how to communicate across all of their classes.
Business communication is a key aspect of what it takes to succeed.
That is reflected in our academic underpinning. They learn the importance of effective communication that involves active listening skills and analysis, and framing and articulating business opportunities. Scartelli, who has been with Ford since she graduated and has held six different positions in the company, is convinced that the business communication background gave her an edge. I learned how to put information from various groups together to make a decision. If you tell the story precisely, you do a better job.