Even OPEC can't demand a price for its product. It can only influence price by manipulating supply. Washington's growers, even unified, still represent a relatively small part of the world's supply of apples. And yet, this marketing cooperative idea needs to be tried, and not simply out of desperation. It is worth a try if only to take a stand against the perversities of the commodity markets.
Apples are the highest profit item in American supermarkets.
They are selling well at high prices, higher than ever. And yet the growers supplying the product are going broke in droves. This makes no sense. It might change the incentives. The people who sell Washington's apples are paid by the box.