Build a site for your target market, not your employees or executives. Of course you want them to like your site, but that is not the important issue. Build it for your customers or clients and your staff and execs will come to appreciate it. Use a consistent design and navigational scheme thoughout the site. Visitors get very annoyed when they move between pages on a site and find drastically varying designs at every turn.
Consistency is the key to usable interaction design.
Remember to budget for site maintenance. As a rule of thumb, the annual maintenance budget for a web site should be about the same as the initial cost of building the site, with 50 percent as an absolute minimum. Of course maintenance costs are even higher for news sites and other projects that depend on daily or weekly updates. If you simply spend money to build a fancy site but do not keep it up to date, your investment will very rapidly turn out to be wasted. Treat the web with the respect it deserves.