Increased demand for hard copy output traditional photographic prints and prints made from digital pictures, will drive output growth as well. In fact, over the past year, Kodak built the largest online photo infrastructure anywhere. Now the objective is to popularize online photography at the mass-market level with product innovation and advertising support. To do this, Kodak will help consumers use either film or digital cameras to participate in online photography. There is no 'one' consumer in photography.
Different people have different needs and photographic behaviors.
Kodak serves the full range of consumers with a range of products for the casual snapshooter to serious photographers, for people who don't own computers to wired consumers. This lab infrastructure has the capacity to scan 4 million pictures per day. On average, visitors spend 60 minutes at the site and upload between 5 and 10 pictures per visit. The company's unmatched photofinishing network gives it tremendous competitive advantage in serving those consumers who wish to obtain their digital prints either at retail or online. Internet printing requires scale and scope, which is Kodak's strength.