He's an established, successful player in that market, but my colleague enjoys the way his name sounds in relation to real estate. Another friend makes a small hobby of noting people's names that mimic what they do for a living. On his list is my old Northern Neck friend, Forrest, who cruised timber for a living. Give me a second or two of uninterrupted thinking, and I'll figure out what city or region these little stickers stand for. But when I'm out there behind the wheel, spotting these bumper stickers and signs on the fly, it's hard to figure out what the initials mean.
Context has something to do with it as well.
The same thing applies to license plates and the way some people try to put cute little messages on them. My own plates may be a little cryptic to anyone who isn't a true basketball fan. Fortunately, that's not information needed to get through the day. Unless you've got business with that New York floozy or New Age dude. Either in the NNK, No.