While some start-up businesses remain small by design, many local companies have experienced rapid growth and now employ hundreds of people. You may desire the independence of working for yourself, or to capitalize on an invention or market opportunity for personal gain, or self-employment is a better option than unemployment. Your answer does have an impact on how you will run the business, the choices you make regarding company structure and size, financial decisions, marketing strategies and employment issues. Remember, for most start-up businesses, the owner is the company. The marketplace is becoming more and more competitive.
Buyers have less and less time to examine their choices of products or services.
Today's supermarket is a good example of the increasing number of choices of new products from which to choose a meal. To truly compete in today's marketplace, you must be able to identify your customers and meet that demand. This involves identifying your customer, understanding why they make the purchasing decisions they do, and then positioning yourself to make a profit for your efforts. New businesses often need access to free and low-cost resources, and professional and technical assistance. Rocky Mount has many agencies that are affiliated with the Business Center.