Clarity is king in ecommerce.
This fabulous design features variable columns, excellent image and color use. The images are smooth, yet bright, so it's easy to read. The text is not easy to read though, so they should get it a big bigger or a different color. Very easy to use and navigate, so it's fast to go and get what you want. The home is 87kb of images, which with many broadband focussed websites is not much perhaps, but for the average user, it is. - some of the in graphic text is of poor quality.