Each department is given a lead, and they go after it. Hall makes it worth their while. They like the added commissions. To sweeten the pot, we hold in-house sales competitions from an inventory list of items. Each week for four weeks they get points and prizes, and finally a grand prize.
Customers can convert points to prizes, too.
In November one of those big spenders will roar off on a Harley. As the year ends, eleven builders will play Cinderella and see which key fits the ignition. In the meantime, let's do lunch, says Loran. The pro builders who play ball with Hall also get invited to a Twins game. Hall also sends out direct mail pieces announcing special sales geared to specific lines, such as its popular deck and fireplace mark-downs.