We are all forced to make choices, because we cannot do everything. Many people feel their choices are already made for them, because making a living takes all their time. No matter how much those people may desire to help others, and how guilty they may feel about not doing more, they see no way to do so. Most of us know people who have been in some direct sales plan. Suddenly, they began many activities, such as attending meetings and selling to friends and relatives, which they never did before, and probably did not enjoy.
Compensation is a great incentive for people.
If the Church is to grow, workers are needed. The more workers there are, the more the Church will grow. Not only must workers be attracted, but they must be able to do that to which they are attracted. Paying Cell Leaders would allow those who desire to do more for God to be able to do so. If masses of people are going to do something, they must be able to afford the time.