ABA sought a way to conduct seminars that made more sense for its members' calendars and pocketbooks. First, based on its experience with hundreds of similar events, KRM staff provides extensive consultation on program format and overall use of the medium. In addition, KRM holds a conference call with ABA representatives and the presenters to orient them to the medium and plan how the program will proceed. KRM also ships a telephone headset to every speaker. The headset makes for a more comfortable, hands-free presentation, and it has a mute button.
ABA simply recruits the speakers and gathers content for the seminar collateral materials.
First, we want to create a high comfort level for everyone involved. For ABA, like for most of our clients, this was a new medium for the staff and speakers. Although much of what we do starts with conference calling technology, our production values are based on high-quality radio programming. If you visited our studios you would see a set-up much like a talk radio station complete with our proprietary processing systems for optimizing event audio. KRM moderators are radio broadcasters, and the surroundings feel quite familiar to them.