The marketing field has several excellent computer simulation exercises. CSI uses one such exercise, called The Marketing Game . Students will need to work in teams of 2, but no more than 3 people per team. This project will run throughout the semester. An exciting way to study marketing is by exploring a variety of internet sites that actually deal with marketing.
Additional chapters are worth extra credit.
This project requires the student to explore a potential job including a visit to the workplace and an interview with a potential employer. You will also need to type a resume, cover letter, and thank-you letter. A handout is available from the instructor. The quizzes will be 10 questions long. A successful summary will be at least 1 page.