The total number of unique visitors to the top 25 Web properties fell .4 percent to 64.97 million in April, down from 65.25 million in March. Net research firm Media Metrix Inc. Web traffic to those sites had grown steadily in recent months. What's more, all but one of the top five sites lost traffic, the report said. Reasons behind the decline Analysts attributed the flight from the major sites to a more sophisticated audience, and the beginning of daylight savings time. Television experiences a similar drop in viewership starting in the spring, as people in colder climates emerge from their houses and begin to spend more time outdoors.
Analysts think the same trend is showing up on the Web.
In addition, the Web audience has become more educated about the contents of the Internet. Instead they go directly to specific sites that meet their needs, such as those aimed at sports, travel, or women. We're beginning to see a more focused vision. Some gains reported In fact, several of the more vertical sites gained traffic from March to April. Weiner said the trend toward narrower sites would continue into the future, and he said they could be more appealing to advertisers because they target a specific demographic.