Add to this, cost saving, profit, time saving, trust, credibility. Use Dramatization a. Demonstrations Planned and rehearsed beforehand. At every step the prospects participation in the demonstration should be encouraged. Demonstrations should be, as much as possible, specific to the client.
Demonstrations can be primary or secondary.
A primary demonstration uses the participation of the client and allows him or her to experience the benefit of a product or service. A secondary demonstration shows how your research made a certain conclusion. Audiovisual Illustration aids should be used to show things that cannot be brought to the client. Video, slides, overheads etc. Photos, charts, graphs, point form notes, maximize client understanding as you move them through preplanned sales points.