The final chapter, on conferences, is a good primer for the new attendee. Past conference goers who have not had the best time might also draw some benefit. Most writers don't have the luxury of choosing to write just fiction or just gardening articles or any one type of article for one publication. It's a nice thought, but realistically diversifying both what we write and the places we publish it makes money. That sometimes means writing about the same subject with a different tone.
Contractions are a good indicator of tone.
As writers we're expected to be familiar with a publication before submitting to it. Christina Lorenzen A selling writer is not only one who writes. To be a selling writer you must not only be actively writing but generating ideas. She's written 6 nonfiction books, two fiction books and is currently working on the script for one of her novels that has been optioned for a movie. Perhaps, there's something to what she says.