Investing Internet Technology Windows Internet Tech. Now, Qwest will not only pick up where NorthPoint left off, but Microsoft even stands to beef up its broadband membership by getting access to Qwest's 500,000 Qwest.net subscribers. Qwest will promote the MSN service to new and existing customers, and will roll MSN into the future marketing of its consumer services to the 12 million homes in its service area. Likewise, Qwest will receive a significant amount of banner inventory and marketing services in return. The company will be promoted on MSN's broadband content sections and in its MSN Internet Access area as a preferred provider.
Advertising plays another important role in the agreement, beyond a simple banner transaction.
Siegenthaler said the buy would include MSN enRiched rich media ads in both banners and in new Interactive Advertising Bureau-sponsored sizes. He declined to discuss the new format in detail, saying that the work is still being discussed, but suggested that those new ads would be specifically targeted to broadband users. Copyright 2001 INT Media Group, Incorporated All Rights Reserved.