Deja Vu Hansen is the mother of two. She feels the pressure to pay up. So it will be a problem when those items are high ticket items. Bernhardt says that if kids control the marketplace then it's up to parents to control their kids. Parents often get lured into to buying hot new items because they use money and things as a substitute for spending time with children.
All businesses do is pick up on trends that kids establish then feed off of that.
It All Adds Up In 2000 five to fifteen year olds will spend an estimated 20 billion dollars and influence the Parents who will spend another 200 billion. Kids see as many as 20,000 tv commercials in a given year. What Parents Can Do Shielding Kids From Consumer Culture Limit kids exposure to advertising. Marketing to kids starts as young as three years old when they can recognize characters like Barney and Elmo. Limit your young child's time in front of the television.