Froelich died in early 1999 at age 52. Digital photography was changing the business landscape. Direct digital photography means less film development work and new opportunities to manipulate photos, says McBain. Old film photos can be digitally enhanced. High-speed reproduction of large prints, including trade show graphics and replication of art, has created new markets.
Clients can preview different versions of color and light prior to printing.
Centric Photo wants to exploit these markets in Tucson and on the Internet, says McBain. 2000 revenues were about the same as 1999. 2001 may not be any better because of further reductions in film processing. Led by M.J. Jensen of Idea-magic Marketing and Promotions, staff discussions helped identify potential areas of growth. To broaden the 2001 customer base, McBain turned to Rich Moret of Moret Advertising.