Of all the new brands launched in the last couple of years, Nycil is still the most competitively priced at Rs 35. But the market is bristling with action for another reason. Some of the newly launched brands are trying to capture the customer by offering him freebies. Such is the competition. Nearly 6 brands fight it out to grab a share of the Rs 100 crore market.
Brands use promotions, freebies to remain competitive in the market.
Five new brands have entered the country in a single season. Needless to say, the entry of a host of new brands will impact the AC market in India dominated by players like Carrier Aircon, LG, Samsung, Godrej, National, Blue Star, Voltas etc. Reasons why more and more brands are entering the Indian market. The penetration level of ACs in urban India is barely 0.9 per cent. The home segment witnessed an almost 30 per cent growth in the last two years compared to the commercial segment.