Just 4 cents per person per year stops iodine deficiency-related illness Today, Wednesday 6 October, artist Ken Done AM will launch the next Australian phase of a worldwide campaign to eliminate iodine deficiency disorders. Australian manufacturer, Cheetham Salt Limited of Geelong, will announce their plans for a partnership using Cheetham s network in Asia to advance the cause. Without iodine our brain and nervous system can t develop properly leading to mental and physical disabilities, including goitre and cretinism, as well as still births and high infant mortality rates. Most Australians receive enough iodine in their diet especially from seafood, crops grown on iodine-rich soil, and iodised table salt. But people in many parts of the world, especially mountainous areas and flood-prone regions, don t get the iodine they need from their diet.
Children are particularly vulnerable.
Tomorrow, with the help of Ken Done, and Cheetham Salt, they are launching the next stage of their IDD awareness campaign. Mr. Bill Poynton, General Manager of Cheetham Salt, anticipates that their company s strong business interests in Asia, will help provide a significant boost to the IDD campaign. Ken Done will be the special guest at a Cocktail Party to be held in the Geelong Art Gallery at 5.30 pm on Wednesday 6 October. The media are welcome. Ken Done is available for interview on Wednesday afternoon and Thursday morning.