We were energized, laughing and most importantly, laden with purchases. I, having sworn to myself that I wouldn't buy anything, walked out with carpet in hand and had spent over six hundred dollars. The salesman in the factory had successfully created a customer feeding frenzy. When I speak at conventions and for organizations on how to boost sales, I often find that customer contact employees lose potential business because of one major factor. They spend too much time trying to sell and not enough time stimulating the customer's natural urge to buy.
Customers hate to be sold to but they love to buy.
Like the salesperson in the Delhi carpet factory, you can spark a buying frenzy when you use the right approach. Emotions are the key. You must stimulate an emotional need for your products or services. Even a customer who's buying a cheap car is making an emotional decision. Though the low cost makes it seem like they're making a logical decision, in fact, it's an emotional one.