Regional tests to find 24 finalists aged between 11 and 12 will start next month, but the programme has already been heavily criticised by experts for treating children like 'dancing monkeys' and they have warned that contestants could suffer lasting psychological trauma. There's no way I'd allow my children to do it. It's like dancing monkeys. The show, which will be screened in August, will select a single winner from the 24 contestants over three quick-fire rounds in which the children are given five seconds to answer up to 20 questions at a time. The winner will receive a trophy and the title, the Brainiest Kid in Britain.
Children are very resilient.
The real pressure will come after the prize has been won.