Four-color product preview sections are each given a reader service number. Phone numbers and addresses are not included in these special sections. The postcards carry your advertising message on the back and your address on the front. Readers wishing to find out more information can fill out and mail the postcard directly to the advertiser. Due to the extra printing time required, materials must be provided on the space closing date.
Advertisers receive discounts on the cost of reprints.
Discounts vary depending on the quantity of advertising run in calendar year. This includes a customized search within the respondents' databases and does not include the collection of new research data. Advertisers receive discounts based on their contract. Analyses can range from simple data manipulations such as frequency counts and cross tabulations to more sophisticated data analyses such as market forecasting and regression. Advertisers receive discounts based on their contracts.