Hopes for, and news from, MacWorld supports AAPL's price through out June and July and often gives the stock price a fair boost if significant hardware evolution in announced. Both units experience accelerating sales from June through September. Plus, the futuristic looking device is now a proven and familiar product, while still retaining the cachet of a bleeding edge exotic. Apple is perhaps the only corporation in the world that creates educational supplies that both teachers and kids can agree are cool. Current conditions at the school district level exhibit three trends going in Apple's favor.
Computer literacy is as important as literacy itself.
Secondly, information networks are so central to the task at hand in schools that market saturation won't be reached until every desktop has a networked PC on top of it. Proportionally, the education PC market has more room for growth than either the consumer or enterprise market. Unfortunately, our school systems are about a decade behind the business world in their level of IT implementation. Apple, as the educational sales leader in both the US and World market, has a commanding head start over the competition. But perhaps most importantly, especially in the light of the Microsoft debacle, Apple has the trust of education leaders.