To encourage quality management and strong sales, Paula established a generous manager incentive plan for meeting and surpassing sales targets. Paula soon realized, however, that the use of franchises was the only route to fast expansion. Paula screened potential franchisees very carefully to ensure consistency of quality across all restaurants and a focus on customer service. Company employees manage one hundred and fifty, while the remaining 450 are run by franchisees. The manager's option is usually a regional favorite selected by the manager.
Desserts consist of ice cream or frozen yogurt, key lime pie, and fresh fruit.
All restaurants, except those located in malls, serve both seated customers and drive-in customers. Paula and her team of Regional managers have been so busy just expanding the business that they have had relatively little time to manage it. She also would like to learn more about meal preferences by region. How is salmon Florentine doing in the southeast for example. The Assignment Design a sales data mart for the Hamburger Haven's chain.