True networking is analogous to the practices of business analysis, market research and job analysis. The process of finding out a company's needs and how you can fill those needs can take place in the absence of competition. In other words, if the job isn't being advertised internally or externally, there isn't anyone else applying. Think of yourself as a consultant. Consultants get business by networking and talking with potential customers about their businesses and what they'd like to be doing better.
Consultants respond by coming up with proposals and solutions.
This process can also be used to step into an existing position. Coben has had clients who through their networking have caught the eyes of people who upon their retirement have recommended them as their replacements. Persuasion Part of the marketing process involves persuading the employer that you really love to do the work of the job and that you are going to fit in the employer's culture. Coben says that people who don't have the highest credentials for the job shouldn't be dissuaded. There is a disproportionate emphasis placed on marketing skills, experience and education.