We drive in advertised cars, wear advertised clothing and eat advertised foods. Others don't discover the true value and power of advertising until they have to use it to sell their business.
Advertising is as important to a business' health and growth as fertilizer is to a crop.
Without the nourishment and replenishment of new accounts, financial growth would be severely thwarted. As you develop an advertising program for your company, you are faced with numerous choices, such as how much you should budget and where you should spend advertising dollars. Industry data suggests that you should be spending somewhere between six percent and nine percent of revenue on advertising. These figures are up dramatically from the early to mid 1990s, when three percent to five percent of revenue was the norm. Keep in mind that if you under-budget your advertising, two things occur.