He figured that there had to be other people as frustrated as he was. While part of Howard's brainchild is a feel-good, democratic enterprise, he and its 60 employees aren't in it only for the patriotic goosebumps. They're betting that there's money to be made in cyber-activism. Lots of it. This includes collecting consumer reactions to Web-streamed video, audio and graphic images.
Corporations can use the tool to measure an ad's overall appeal as well as interest in new products.
Still, Howard doesn't want the site to completely lose its initial premise. Because the Internet is a two-way communications tool, he thinks that his company can help improve communication between the leaders and the people they represent. I actually want to create a better democracy. A politician couldn't have said it better. The official magazine of the Metropolitan Washington Airports Authority.