You don't need to be transacting business online to be interactive. Success in the connected age requires tightly integrated offline and online marketing and communications strategies. And as each day passes, success is less about design, and more about fresh, relevant, usable information.
Content is king.
The PSB interactive team builds strategies to people move from awareness . . . Because when you create InterAction, you can achieve a much higher return on your communications investment. Once we understand what motivates your audiences and what behavior we want from them, we'll get them to register on your site and respond to your e-mail. Let PSB's interactive team drive a better return with interActive online communication. PSB' s process, Communicating for interAction, has become a fundamental part of our offering as we help organizations approach their e-learning initiatives as ventures in change management.