What's nice about the ASP business model is that you can pay as you go, paying for the amount of functionality you're using and the number of customers or users you're supporting. This gives you the ability to turn the expense spigot on and off in a much more dynamic way, while still offering your customers and business partners the opportunity to interact with your company as an innovator. Make sure that you're really putting yourselves in your customers' shoes as they walk through the information gathering and decision-making process. The good news is that these are all things we need to do anyway. And, if you remain passionate about your customers and focus your energies on serving them better, that focus and passion will show up on your bottom line.
Customer relationships count more than ever before.
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