A single Tiffany-style lamp hanging over the center of the table completes the authentic ambience. All that's missing are the family of four seated next to you and a few platters of Mexican-style fare. It's not just decorated with stuff. The paraphernalia is a form of information. And having that information around you helps you put ideas together.
Big ideas come from small groups.
The biggest enemy of ideas is bigness itself. Ideas need the passion, commitment, and determination that small groups engender. Each shop is headed by a creative director and a writer, who assume all creative responsibility for three or four clients. Those ideas may come at 3 a.m. or while you're eating lunch. The more organized we can be about the everyday running of things, the more time we have to spend on ideas.