We hear about companies and products and issues through television, radio, magazines and newspapers. Our Internet Keyword system uses a common naming system to bring together the world of television, radio and print media and the world of the Internet. It includes the brands and trademarks consumers are familiar with, so there's nothing extra to remember. Internet Keywords let people use the knowledge they already have to make their Internet navigation more efficient and rewarding. The solution saves time and reduces frustration because there's nothing new to learn and nothing hard to remember.
Consumers just use what they already know.
It makes the Internet more accessible to more people because it removes those assumptions of technical know-how that create barriers for ordinary people. People can just type words in the Internet Explorer Address Bar or in MSN Search and find what they're looking for. Plus, Internet Keywords let you navigate directly to a page deep within a Web site without requiring you to click through multiple links or remember long name extensions. Internet Keywords makes navigation much faster and more intuitive for consumers. I think it will push the industry toward more sophistication and more specialization, with search engines geared to the unique needs of various types of users.