Researchers can study CLA to find if it may play a role in obesity prevention. More than 800 companies with 673,500 employees are participating in the Let's Get Physical Challenge. The Challenge, sponsored by the National Association of Governor's Councils on Physical Fitness and Sports, is a 14-week program, running through May 20, designed to increase the number of individuals who are involved in moderate physical activity on a regular basis and encourage lifelong physical activity habits. When consumers decide what to make for dinner, speed, simplicity and budget constraints often top their list of considerations. They often turn to take-out meals to meet their needs.
Category management is a way to redesign the meat case in order to meet consumers' needs.
Using information about consumer behavior and the competitive environment, category management helps retailers make better decisions about pricing, merchandising, promotions and product mix for the entire meat case. The payoff is an enhanced shopping experience for consumers and increased sales and profits for meat retailers. Current results show category management has already proven its success in other grocery departments with sustainable sales gains of 2-3 percent in other categories. Also, many stores have a meat manager 'on the floor' who can talk to consumers, understand their needs and sell directly to them. The report provides an overview of category management's basic concepts, the prerequisites of a successful program, a sample category plan, a look at NCBA initiatives supporting category management, and an assessment of current category management practices in fresh meat.