The FDA certainly has its work cut out for them in the years to come. All legislation aside, it has provided a wealth of products available for any ailment or benefit. According to Sloan, we will see the food industry follow the path of the traditional vitamin supplement business. They offer customized products for men, women, smokers, joggers, osteoporosis, menopause, and children, to name a few. In Europe, vitamin enrichment is quite popular.
Consumers often use dietary supplementation now as part of a functional regimen.
Their focus on improving lifestyle and performance and awareness of risk factors extends to this customization. The sports market, especially, seems to take advantage of the market potential for supplemental foods. This area will be discussed later, however. This is certainly true in the promotion of nutrition by the foodservice industry. A 1986 article on this very topic has predicted many of the current trends in the restaurant trade.