There are a series of other events that go on based on the city. This year in Toronto we are having a 10-day celebration. Canada is the birthplace of the game, so we think we will have lots of people wanting to participate in the festivities. We opened the all-star player practice to the public for a low ticket price. The proceeds will be donated to Hockey Fights Cancer.
Breakout is an event run by the fan development department.
Hoop It Up, in theory. Breakout travels from city to city, and it s designed to allow amateur players to participate in a world-class roller hockey tournament. The NHL Fan Development Department works with member clubs and develops a schedule much like I do with the NHL SuperSkills Tour. We ve created another event around the NHL draft. We hold the draft in an arena setting and have about 15,000 people turn out for what is essentially a very large business meeting that looks like a political convention.