You'll also be able to issue orders to your clansmen, right down to individual workers. Control freaks will be able to micro-manage to their heart's content, while those more interested in the combat aspects can let the computer take care of much of the work. Unfortunately, no clan is an island, and if you're planning on surviving your confrontations with England, you'll need to develop a keen sense of diplomacy. If you remember from the film, uniting the clans was Wallace's primary objective, and his failure to do so ultimately resulted in his death. As the clan leader, it's up to you to both strengthen your own clan's military and territory, and to gradually unite as much of Scotland as possible.
Different clans have different priorities and loyalties.
It will be up to you to discover their needs and keep them happy. If you make enemies with your neighbors, not only will you lose their manpower in your later struggles, but you may just find yourself at battle with your brethren and distracted by local skirmishes. When England gets serious, you don't want half of your army tied up escorting traders through a land you failed to unite. One of the most ambitious characteristics of this title is its attempt to create an open-ended campaign that spans generations. Time can pass in increments as large as days, which will lend authenticity to the creation of grand structures like churches and castles.