This should be the last time you receive two. Personalized web pages are designed to take advantage of marketing opportunities such as cross and up selling. Personalization also encourages customer loyalty by providing easy access to information based on the user's individual preferences. There has been a dramatic change in the role of the customer in our economic system over the past generation. No one would treat real, live customers with such indifference and disdain.
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When new technologies cause great firms to fail 3. The emerging role of the infomediary in the race for customer information 4. Fast Company 2. Business 2.0 3. Industry Standard 4.