The path of love, too, leads to this goal. The way of love is as true as the way of knowledge.
All paths ultimately lead to the same Truth.
But as long as God keeps the feeling of ego in us, it is easier to follow the path of love. The object of study is to find means of knowing God and realizing Him. A holy man had a book. Om RAma', and nothing else. The answer is that 'I-conciousness' persists.