For some types of retail establishments, atmospherics can actually increase foot traffic, affect the amount of time customers spend in the store and even increase impulse purchases. Large grocery store chains are masters at atmospherics. We walk in needing only milk, eggs and bread. Somehow, we are guided through the store in a maze-like fashion, and we aren't even conscious of it . . . In your particular case, talk with the interior designer to find out her impressions.
Costs can range from a small amount to quite a bit for a major remodel.
Just moving furniture around or placing a different coffee table in a certain location can have an impact. Some business owners get so used to working in their environments that they become blinded to how customers perceive the business. Alice Jacobs, a Sacramento marketing consultant and business trainer, is the owner of The Learning Continuum, a company that offers workshops, seminars and programs targeted at those over the age of 55.