Direct Mail a. Using direct mail you can select exactly the individuals or businesses you want to reach. Direct mail pieces can be any length, to be read and reread by the audience. To reach your target market, you can buy a mailing list from another marketer or use your own database. Outdoor and Transit Media a. People see outdoor media such as billboards when they are traveling to and from work or other destinations.
Billboards are large, elevated signs that dot many highways.
Billboards need strong visual elements for greatest impact. Transit ads are a good way to reach commuters by advertising on buses, trains, and transportation terminals. Interactive Media a. To increase the involvement of your target audience in your message, you can put it into interactive media . Interactive media such as the Internet and CD-ROMs are increasingly popular.