We build models for the clients. Many of these are replicable from customer to customer so we have developed a library and use it as appropriate. It is now completely agnostic about whose OLAP and data mining tools it uses. One of the most exciting applications for the ATM channel is customer acquisition. Each bank's ATMs are on one or more ATM networks.
Banks can now make pitches to potentially profitable prospects.
For example, a bank could track non-customer ATM users over several transactions. Depending on the ATM network, this bank might only know the ATM ID number of the user. After several withdraws, the bank might flash a pop-up screen offering to waive the transaction fee if the user opens an account with that bank today. If the user is interested, she enters her telephone number on the touch pad and is contacted later by the bank. All rights reserved.