Lectures, workshops, seminars and project surgeries are combined within a core of teaching units. Typical learning modes include class exercises, discussions, presentations and case study analysis. How you are assessed Modes of assessment vary with the different outcomes each study unit seeks to achieve. Typically, each unit will include one piece of course work and an examination or other mode of assessment. Some course work may be part of joint project work with other students.
Advertising is an area with tremendous career potential.
The emphasis of the Advertising major is to provide graduates with the key communications skills and expertise to embark on a career in advertising or other related fields such as media planning, direct marketing and brand management.