Most web sites are simply informative, which might be appropriate given the situation. But your web site can do much more for you. It can be interactive and provide custom information to your customers or allow them to make transactions online, saving you time and money. The most familiar example of this is the online storefront or shopping cart application. But much more is possible.
Customers can register for events online.
Training Wheels, Inc. offers motorcycle rider training for beginners. They needed a way for people to enroll in their classes online. We designed an application that keeps track of the current number of openings for each of their classes. As students enroll online, the number of available slots automatically decrements until the class is full, at which time it will take no further applications. The Environmental Business Council of New England hosts functions throughout the New England area for their organization members.