I we are to achieve the enhance reputation we seek for the industry, we have to clean ourselves. This will lead to some significant changes. This will be driven by a globally acknowledged educational qualification, a specific skill set, Industry, associations to become much stronger. Reputation management will eclipse ativertising on tire marketing agenda. Public relations or reputation management will develop into the pre-eminent force and discipline in marketing.
Advertising is one tool but is increasingly fighting a losing battle.
Elaborate differences between advertising and reputation management.