Service companies utilize the Internet to provide a wealth of information for their current and future clients. Customer service and functionality figure highly in the design process.
Business cycles vary by company and industry.
Companies offering a tangible product take advantage of the Web by offering a catalogue of product specifications, pictures and the convenience of ordering products online. SSL and SET transactions add the security necessary for e-commerce transactions. Business to business and business to consumer models vary significantly. After sale services differentiate websites with more personalized and customized servicing. This results in lower costs through self-service web based functions, greater customer satisfaction, and more repeat sales.