The Three Cs are specific attributes that will determine the level of likelihood that a donor will give to a nonprofit organization. They are the elements that comprise the formula that result in the constituent's overall rating. Alchemy tracks these three areas based on the information stored in the system. Commitment is an emotional link to a specific organization and is often the strongest factor in determining the likelihood of a gift. Capacity is the prospect's financial ability to give.
Capacity is very important when determining the size of the gift to request.
Capacity is, however, the weakest factor when predicting the prospect's inclination to give to your organization. Commitment and Concern are much stronger elements in this equation. Commitment When we look at a prospect's commitment to the organization we are referring to their emotional tie to your specific group. This is often the strongest factor in determining the likelihood of a potential gift by a prospect or constituent. The feelings, relationship and history identify the commitment, or bond, between the organization and the prospect.