There is no global village. We have finally seen what happens when information technology permeates the whole world. What's happened instead is that everything has become more fluid. Consider the business world. In the new environment, executives change jobs as frequently as do migrant laborers.
Corporations are transnational, merging and splitting like slime molds.
An environment of fluidity demands new values. With so little permanence in human relationships, abstractions like the brand name have become the only constants. The fluidity of people has resulted in brands being deified. Kids are smarter. Not all kids, alas.