It received the first such recognition in 1994 from the highly respected certifier Soil Association of the UK, as no certifier was available locally. Reaction to its organic produce has been extremely positive with demand regularly exceeding supply. Several producers are involved on a fairly small scale, but one large supplier provides the bulk of the products. He converted his farm a few years ago and grows only organic vegetables. Carrots are the mainstay of his production and cover about half the year.
Consumers are clearly willing to pay the addition.
This has been demonstrated when supermarkets wage a vegetable-war, as organic products never drop in price. On the contrary, the higher price of organic produce seems to have a positive spillover effect on the price of locally grown vegetables.