Retailers that sell FCB products either own their FCB dispensing machines or have a contract with an FCB operator. The FCB distributor provides the FCB machine, FCB product and supplies and mechanical service. Their compensation is covered in the price of the supplies they provide or they share the FCB revenues with the retailer. Because FCB products have demonstrated proven acceptance with consumers and provide high profit margins, many retailers overlook the shortcomings of the equipment that makes the product. Current equipment is mechanically unreliable and does not consistently serve a high quality drink as a consequence, many retailers are not able to maximize their sales.
Breakdowns are common.
The equipment delivers an unacceptable product during peak sales periods. Overall revenues have not met expectations.