The Leave A Legacy program requires a major effort at recruitment, education and support of charities and allied professionals to be successful. Broad involvement of charities of all sizes will provide much need credibility for the program.
Charities also have direct access to the primary target market donors and lapsed donors.
Together with the Communications committee, this group has the challenge of laying the groundwork for the success of this campaign through its partnership development during the quiet phase of the campaign. Largely, the success of their efforts during the quiet phase will impact significantly on the success of the public phase of the Leave A Legacy campaign.