An audit report may appear to be both technical and neutral or objective in content and tone, but yet contain interpretations or alternative solutions to problems, and thus implicitly persuade. Sales letters, proposals and marketing campaigns are explicitly persuasive, relying on a variety of strategies, often emotional, to motivate their audiences to act. Readers need information in order to act appropriately, and they also need reasons that convince them to act or think differently.
Arguments supply evidence and reasons.
In one business document a writer may use the Toulmin model several times, since even simple letters make claims. Articulate the problem and offer proof that it exists. Demonstrate how the problem is harming the organization and suggest plausible causes. Present a particular solution to the problem in specific terms that are tied to the stated problem and its causes. Outine a plan of action, especially first steps toward arriving at a solution.