This increases the chances of getting coverage. T alk to people. Many people think because you wrote a book, you are untouchable. Prove them wrong. Be exceedingly friendly.
Book signings are no place to be shy.
B ring a camera and have your picture taken with the manager and other key people in the store. These photos can be used for future publicity. Give the customer the copy with an autograph on the backside. E specially in your home town, take a sign-up sheet for those who may be interested in being on your mailing list. D on't complain or show disappointment if you don't sell many books.