And so the people that we brought into the organization from the very beginning, really embodied the kind of culture that we were looking to build. If you look at some of the great companies that have been built throughout the technology industry, the ones that have succeeded have been able to take the culture they came from and really grow with it. And sometimes they fail when they lose that culture. Linux has that sort of religious feeling. Another one was Netscape in 1993.
Companies get boring when they scale.
We do spend a lot of time on culture. I mean we have a very, very clear vision of the culture that we want and humor is part of it. We have to answer to the customer. That's the whole focus, but when customers call, they want to feel that they're talking to a human being who can relate to them. If that person is in a relaxed frame of mind they're going to do a better job.