Large corporations occupy land in a country, they tap the labour of the country, and sell shares in the company to investors. People expect the corporations to contribute to the wealth of the nation. As the corporations expands, new jobs and opportunities are created. When the nation's basic needs have been satisfied, they look to the corporations to sponsor loss-making cultural and literary performances, art exhibitions, and art works to beautify the environment.
Consumers demand safe products, and reliable and useful services.
As nations become wealthier and people become more educated, they insist on cars that come with better safety features, engines that give off less pollution, and toys that do not injure the users. They are prepared to pay a little more for such value-added features. Consumers expect advertising that is honest and informative. There have been many complaints about companies that announce attractive products in their catalogues but when buyers receive the actual product, it doesn't perform as well as when it was advertised. Responsible corporations are here for the long haul, they have to honour their promises in advertisements and in so doing, they are educating consumers to trust their brands.