This edition was prepared by the Education and Training Committee of the Society for Consumer Psychology. Consumer psychologists are educators, researchers, and administrators. Increasing numbers are in management and policy level positions. Consumer psychologists get direct feedback from their work. They see how it changes things.
Consumer psychology is a relatively young field with a very exciting future.
The success of a business enterprise through research and advice that leads to the effective development and marketing of products and services. The welfare of the consumer by providing information to companies and consumers on products and services that best satisfy the wants of the public. The work of government agencies that are responsible for product safety, identity of brand names, evaluation of advertising claims, and assessment of ethical marketing practices. The field of psychology itself by bringing together and integrating other psychological disciplines into an applied research endeavor, and contributing its own theories, findings and methodologies to other areas of psychology. Research Methods in Consumer Psychology Research methods provide the foundation for all knowledge in a field of inquiry.