One of these old ideas concerns the desirability of large lots and low-density development. We now know that developing homes with large lots does not preserve farmland and does not preserve rural character. Large lots incur higher public service cost and force people to drive longer distances. As a planning tool, low density development has been a failure. Some home builders believe that customers want large lots, but consumer preference surveys conducted by the National Association of Home Builders show that a large lot is one of the first features homebuyers are willing to forego to obtain the home they want.
Consumers are most interested in getting the most house for their money in a good neighborhood.