By Ann Fisher Limited budgets, it seems, are universal.
All clients seem to have limited budgets.
It's either limited very high or limited on a lower scale. That type of thinking is just what clients seek when they choose animation houses for their animated spots, elements or specific visual effects for longer format pieces. Clients want animators who can reasonably advise them on techniques and tools that will stretch their finances and still fulfill their creative ideas. No one really has any time for this strange mating ritual that causes clients to make designers guess. Give them the numbers and let everyone get to work.