It is tailored to the business community and emphasizes the latest breaking news in Georgia. His advice to PR professional was to always get back to the reporters who call, to include why the person left in personnel releases and to make available key company people for interviews. Kelly's digitalsouth magazine is published six times a year and focuses on high tech, privately-held companies in the South, which stretches from D.C to Florida to Texas. He asked that PR people not protect their bosses. I'd rather get a 'no comment' from the CEO than the PR person.
All reporters have that glimmer of hope that they can get the CEO to talk.
Business to Business Magazine provides the broader sense and more in depth analysis of business news in the ten county Metro Atlanta area, explained Woods. He prefers e-mails because their fun and hates faxes. The publication does take outside expert columns and articles. Along with digitalsouth, Woods said he often talks to analysts that cover companies and that it is always helpful to have analyst names included in press kits. Developing a relationship with a publication is important, the panel emphasized.