A prime example was DoubleClick s acknowledgement that it gathered data on Web users. Many marketers are finding that people will give up private information quickly, in return for advice, purchase discounts or chances to win cash. One company asked for such personal information as names and birthdays of children, personal savings, automobile mileage, etc. It got 11 million responses. Show me a reason why giving up this information will improve my life.
Consumers seem to agree.
Two cases may set some standards for libel suits stemming from material on the Internet. A New York court ruled that the statute of limitations in such cases is one year from the first posting of material on the Web. In print case, suits must be filed within one year of first publication. But in the New York case, lawyers argued that since a Web site is continuing, each new day was a new publication. Judge Francis T. Collins in Albany rejected that claim.