Now, it seems to be the aim of many young women and girls to wear as little as possible from the waist up, and, quite often, from the waist down too. I have frequently seen bare midriffs on show when I have been dressed in an overcoat. They really must really ache for the attention of men. Another very noticeable trend during this time has been the ever increasing number of advertisements for women's sexy lingerie. Such advertisements have always appeared in the tabloids but now they are also appearing regularly and in large numbers in the quality press.
Advertisers only advertise regularly when their products sell regularly.
And what The Sun started, has been increasingly followed by the other tabloids.