Today you have to appeal to them by helping them see how they can get from here to there, by establishing some credibility, and by giving them some reason and help to get there. A good persuader, therefore, must have integrity as well as product and market knowledge. Once you've established credibility, you must create a framework of benefits that appeal to your audience. Talk with people before the meeting to determine which issues matter most to them. Then frame the benefits of your argument to highlight advantages that mean something to them.
Audiences are often skeptical of abstract market research and financial projections.
A presenter who uses examples, stories, and analogies to supplement data is often more effective. While facts are important, emotion plays a crucial role in persuasion. You must convince your audience that you believe in your idea with your heart and your mind. Accountability and commitment have slipped through the cracks in many organizations today, inhibiting growth and causing a stalemate in productivity. Set aside time to build commitment and support before launching new initiatives.