However, three ubiquitous economic factors that have a great impact on newspaper management in the CIS should be considered. In many countries in the region, particularly in provincial areas, cash is at a premium.
Businesses are cash poor.
Barter deals for advertising space are common. Sometimes this is achieved through complex deals in which products bartered with an advertiser are given to a third party in exchange for other goods which can be used by the paper, or sold. Some newspapers use bartered goods to pay their staff in kind. Others even start their own shops to sell bartered products. But the extensive use of barter deals in the region causes management problems because it results in cash poor newspapers.