Moderate means the top management understands that dealing with change is important, but planning for change is not rated as a high priority. Flexible means that top management believes change is inevitable so they proactively develop plans to deal with change. The corporate environment is conducive to change because employees are encouraged to be innovative and become more involved in decisions. Corporate evolution is the growth pattern and direction of the company. Environmental factors is divided into two properties - customer satisfaction and customer involvement.
Customer satisfaction is the goal of most change strategies.
Making the customer happy is the best way to deal with competitors because the customer is the judge of product quality and suitability. Customer involvement is the degree that customers are involved in decision making related to the customer's product. Resource commitments is divided into top-level commitment and revenue. Top management commitment is the degree that the top management team supports the project. Revenue is the amount of gross sales generated by the company.