Not a niche offering. Highly focused niche offering. Unknown brand from an unknown company. Well-known brand from an unknown company. Unknown brand from a well-known company.
Competitive offerings are readily available from traditional channel members locally.
Competitive offerings are available from some channel members in the region. Competitive offerings have limited availability from some channel members in the country. Competitive offerings are not available through traditional channel members in the country. Local distribution capabilities only. National distribution capabilities.