I am not referring to opinion or editorial here. I am suggesting real articles on the same story running side by side with the only difference being the journalists and their bias. Let the journalists compete within the same newspaper for the better story and the most accuracy. When people know that there is a real effort to fairness in reporting at least when it comes to ideological impartiality, they will be more inclined to trust the newspaper for their news. The newspaper will continue to be the dominant medium for advertisers as long as people continue to read the newspaper in volume.
Advertisers follow numbers.
A newspaper that puts advertising ahead of its primary product is bound to eventually decline. Newspapers must stick to their mission of delivering the most accurate and meaningful news to the people of their area possible. Advertising revenues are sure to follow a newspaper product that people eagerly look forward to engrossing themselves in each day. This century has mounted the strongest competition to the newspaper that has ever been assembled, and despite the onslaught, the newspaper remains the news medium of choice for millions of people worldwide. The news changes, but what people value continues to be the same.