And it's not just SoHo. We've now started to group other products into specific channels. For instance, we're building up a channel for conference facilities. Lights, display systems, projectors, conference electronics, maybe simultaneous translation. There will be videoconferencing and you can add telephony, printers and faxes.
Companies can completely equip their conference rooms and boardrooms with our palette of equipment.
We can provide a total solution for conference electronics. We can even install everything, do all the maintenance and update it on a regular basis. We can then guarantee an up-time on the equipment of say 99 percent. The remaining one percent will be planned on Sunday night when no one is there. Yes, but first we want to learn from America.