One of the most important positions at a radio station is the Program Director. One of their jobs is to select the right DJ's for the stations format. They are selected primarily for their personalities, and not necessarily for any in-depth knowledge of the music format. The most listened to times of day are mornings and early evenings. Return to questions.
Different formats attract different listeners.
For example, Alternative Rock stations attract the 12-35 demographic, and in turn there are companies and products that look for that segment of the population to reach with their ad messages. Whatever the format or segment of the population is selected, the stations goal is to choose music that appeals to the broadest possible audience within a segment of the population. Return to questions. Return to questions. Payola has been around in one form or another since the 1950's.