Web sites entice consumers to divulge personal information and in return, the consumers can expect 'the Ultimate Takeout Menu'. The name of the game is optimization. In an effort to create a personalized and convenient marketplace, a tool was needed to accommodate online shopping applications.
Cookies are strings of data used to identify Web users.
Web servers pass cookies to your web browser. These packets of data, which could have lifespans of several years, are stored in text files on the user's hard drive. The unique identifiers facilitate personalized Websites, online ordering systems, and Website tracking. Shopping carts, common among online ordering systems, provide the means for customers to select several items to be simultaneously purchased. The ID provided by the cookie links the specified items to the customer.