Burns on the face, hands, feet, and genitalia are most serious, because of possible loss of function. Keep the area submerged for at least 5 minutes. However, if the burn occurred in a cold environment, do not apply water. A clean, cold, wet towel will also help reduce pain. Calm and reassure the victim.
Burns can be extremely painful.
Protect the burn from pressure and friction. Minor burns will usually heal without further treatment. If someone is on fire, either douse him or her with water if it is available, wrap the victim in thick, non-synthetic material such as a wool or cotton coat, rug, or blanket to smother the flames, or lay the victim flat and roll him or her on the ground. Do not apply any ointments. Avoid breaking burn blisters .