Yes, there are many new methods of marketing that didn t exist years ago. Remember only a few years past when we didn t have the fax to send information on demand. However, not only have all these techniques for more efficient marketing been made available to you, but they are also equally available to all your competitors. It s too late to be first to use FedEx, or the first with broadcast fax, or to have a dynamic homepage. These are now all built into the process and expected by virtually everyone you might do business with.
Deals take driving forces to produce good conclusions.
The salesperson or marketer must be the catalyst that has his eye on the target and keeps the deal moving. The human element is still critical to completing virtually any project from organizing a committee to selling a technology. And make sure the deal driver really enjoys the process. You have to be willing to take the ball and do what s necessary to meet the objectives. And be thankful that we human beings are ever more necessary in the process.