Click one of the items. On the next page, enter information for first and last name.
Buying process includes unnecessary, extra steps.
Click for a larger view. RedEnvelope, a gift item site, unnecessarily adds extra steps to the buying process. Customers on a product page must complete three steps before the product is finally added to the shopping cart. Each additional step needlessly complicates the buying process and may frustrate customers. Customers on the product page of the Mediterranean Vases, for example, first choose if they want gift wrap.