With this data, we can make our best scenario plan to incorporate ecommerce applications into our operations as it makes fundamental business sense. First, it's purified and maximized price elasticity in every industry it's touched. From auctioning to margin-cutting, the online commercial world has proven that price is indeed king. One way to understand how ecommerce is affecting and will continue to affect business, in four phases, is by loosely relating its development to marketing's 4Ps. The first move online with electronic brochures and catalogues to give potential buyers some information about products and services available offline.
Buyers have to drill-down the hard way to find what they want.
Convenient online purchasing availability is the only incentive because the self-serve online price is the same as the offline price. Price Creation of interactive, intuitive, online selling that mimics the buyer's method of shopping, including added services and information at reduced prices. The buyer perceives greater value over real world options. Still no human contact and poor post-purchase customer service. Our solutions make it easy for a buyer, be it a business or a consumer, to be satisfied.