315 Publication Design An intermediate skills course that focuses on the theoretical and practical factors involved in planning, organizing, and designing visual components of the mass media message. Layout and design fundamentals, graphics, typography, and the use of color are emphasized. 4 JMC 331 Externship in Mass Media Practical experience working under the supervision of qualified practitioners in advertising. A study of mass media law with an emphasis on libel, access, privacy, contempt, copyright and freedom of information. JMC 440 Public Relations Practicum Practical application in planning and managing a campaign with emphasis on problem analysis, crisis and issues management.
All students work in a student-run public relations agency.
JMC 314 or 325 and 335W or 345W. Credits. An introduction to current mass media research techniques as practiced in the print, broadcast, advertising, and public relations industries. Survey research, focus group research, interviewing and simple experimental techniques will be covered along with basic principles of date collection, analysis, interpretation and reporting. A research project is required. Senior Thesis A capstone experience that includes the design, analysis, implementation, testing and documentation of an original research project.