John Lee Silently, the information technology industry is rapidly undergoing a revolution for the 21st century. The conventional printing industry will be facing challenges ahead. In the West, digital printing has become widely used, especially in One to One Marketing.
Consumers can now receive marketing information tailored to their preferences.
This avoids wastage of the reader's time, the marketer's money and is certainly more environmentally friendly. The advent of the Worldwide Web has brought the world closer. Information is now easily available. Thus newspaper and magazines will witness decline in readership resulting in advertising shifting to the internet. This will undoubted affect income of the print media and increase hardship on the publishers.