The bank's objective was to improve customer satisfaction. To launch the program, helium balloons were placed in boxes filled with candy bars. Attached to each balloon was a poster explaining the program. Merchandise, such as clothes, jewelry and electronics, pleases more people if it is high quality. Awarding material items is perceived as showing more thoughtfulness.
Cash is straightforward, but cold.
Travel is nice, but it is hard to know if the employee will like the destination, the style or the timing of what you offer. Keep programs short. Durations of six weeks to three months work best. Copyright 1998 -2001 Employers of America. This web site was designed by and is maintained by Kimberly Molitor.