Updated monthly, this database includes summary data on over 200,000 companies. This source is a gift of Johnson School alumni, William Kidd. Use in Management Library Choices II provides detailed marketing research data on consumers of different products and services. Demographics examined include gender, race, education, income, age, etc. Choices also indicates the magazine subscriptions and television watching habits of the consumers.
Data is often available at the brand level.
The system allows you to search for firms by different criteria. Use in Management Library Datastream is an online service which provides significant historical data for markets worldwide. It also contains an extensive amount of country economic data. Dow Jones Interactive is an online service that provides access to news and financial information on publicly traded U.S. and international companies. Current stock quotes, news articles, company profiles, and wire stories are available.