Crucial to the success of a CRM project is data mining. As in many financial businesses, we live and breathe for them. We try to take as much care in managing customer relationships as we do in managing money because it is in the best interest for everyone. Know Your Customers To manage customer relationships effectively, The Dreyfus Corp. relies extensively on data warehousing and data mining techniques.
Data warehousing is crucial because it basically stores the memory for our enterprise.
But just as important is the role of data mining. Data mining is what provides the intelligence for our enterprise. Just having a data warehouse is not enough. The Dreyfus Corp. mines its customer base to find out more about client preferences. We group our customers into different clusters based on their needs and what they value most in our company.