If the information is valid, it translates the transaction information for further authorization and settlement by the issuer's card management system. SafeDebit payments are authenticated by the combination of a CD-ROM card and an ePIN, which sets the risk level at that of card present transactions. This feature also prevents replay by hackers, a common source of fraud. It can even be made to protect against merchant fraud by rejecting any changes to transactions already completed. The database also makes it possible to track cardholders' Internet shopping habits, which can then be leveraged for CRM marketing functions.
Debit is ideal for leveraging the Internet for marketing retail banking.
The repetitious and sticky nature of e-payments gives financial institutions the perfect opportunity to maximize exposure to their customers. It gives banks a number of branding opportunities both on the CD-ROM card itself and the purchase screen online. An issuer's brand will become identified with safe Internet transactions, increasing cardholder confidence.