Operations and strategy In Norway, Telenor Media is responsible not least for the development, production and distribution of the Norwegian Phone Book, the Norwegian Yellow Pages, the local directories Ditt Distrikt and the Business Pages. Telenor Media operates the Internet portal Yellow Pages Internet. The high level of recognition in the market for the Yellow Pages brand name formed the basis for the launch of the Yellow Pages Telephone in October 1999. The Yellow Pages Telephone service can be called to obtain further information on advertisers than is available in the directory.
Advertisers can enter information on, for example, brand names, opening hours and directions.
At its launch, the database only contained information on advertisers from Oslo and Akershus, however this will be expanded during the course of 2000 to cover the whole country. In 1999, Telenor Media's focus on electronic products resulted in a favourable growth in turnover, and advertising on Yellow Pages Internet accounts for approximately a fourth of Norway's total advertising sales on the Internet, which in 1999 amounted to approximately NOK 170 million. Telenor Media's international operations have given the company a strong foothold in the European directory market. The sale and the price achieved confirmed the value creation of Telenor Media's international operations. The directory operation Soleil Publicite was acquired in the course of 1998.