Retailers are switching from other medias. Mail order sales are beginning to surpass store sales. Telemarketing revenues have set new growth records. Businesses selling to other businesses have found direct marketing as a major source of generating income. Computer advances continue to revolutionize the direct marketing industry.
Data bases are now more extensive and complex than ever before.
New tools, such as E-Mail, Web Site Home Pages and interactive video are being developed while old tools are revitalized. Direct Marketing is the marketing medium of the future. A place for newcomers and veterans alike, to rethink concepts, recognize new opportunities and learn the advanced techniques, tools and technologies which make today's direct marketing effective. All correspondence to the membership and interested others is by e-mail. No one will telephone or bother you in any manner.