The relationship between Orange County and UCI seems to qualify under that axiom. Yet I fail to see the reciprocity in this exchange of funds.
Actions speak louder than words.
The businesses of Orange County could earn our repeat business and loyalty by offering us a token 10 percent discount. What they lose in profits, they could save in advertisements, as word of mouth in a community is still the best way to increase sales. Allow me to further illustrate my point about reciprocity. Our campus is less than five miles away from an incredibly large corporate park. Stretch that to a 15-mile radius, encompassing the cities of Irvine, Newport Beach, Costa Mesa, Santa Ana, Fountain Valley, Huntington Beach and Laguna Beach to name a few, and the number of corporations within our immediate area roughly triples in size.