It's frenetic and sometimes ragged, but it's rarely boring. And, as the expansion of the original Arena league and the birth of arenafootball2 suggest, people do come out. The XFL wants to find you in your living room and keep you on your couch. The XFL is a television production company that will give NBC, UPN and TNN low-cost programming. They will sell their own commercial time, their own tickets, their own hot dogs and beers.
Advertisers covet the young male audience.
Conventional wisdom says that richer is better, but not in the world of marketing basic consumer products. And the U.S. Air Force is going to advertise during XFL games to aid in recruiting. These companies think the XFL might work, not because of the game on the field but because of the way the telecasts will be structured. An overhead camera will fly on wires above the field, capable of moving downfield at 35 miles an hour. About twenty players and coaches will be miked for sound during the game and, because NBC is part-owner, McMahon promises to take viewers to places the NFL wouldn't dream.