In the minds of your customers and prospects. Sense your success. Successful programs usually start working from day 1 and vice versa. When in doubt, do something. At the level of the individual , you must be the world expert in your area in order to innovate.
Core competencies are the collective learning in an organization.
Sony's core competencies in miniaturization has led it to develop consumer products in markets where smaller size is valued. A firm's core competencies can be seen in its primary products. In practice a company's strategy usually includes both differentiation and low cost, but it is useful to try to determine which of these two is most prominent. For example, Compaq Computer offers competitive prices for desktop computers, but offers various different features in its servers at a premium price. It is often difficult to pursue a low cost strategy while focusing on one segment of the market while simultaneously focusing on a differentiated strategy in a different part of the market.