The national penetration level for 1999 was 48 percent. Nevertheless, and despite growth rates, the access to Internet is still low, covering only 3.4 percent of all Portuguese homes. The revenues from e-commerce in Portugal are expected to grow from 110 million dollars in 1999 to 1.76 billion dollars in 2002, an increase of 150 percent. In terms of advertising on the Internet, the revenues should grow from 14 million dollars in 2000 to 100 million dollars in 2004, and should reach 124 million dollars in 2005. E-advertising will represent about four percent of total Portuguese advertising investment.
Brazil is a natural market for the Portuguese companies to implement their activities on the Net.
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