There is a mini-quiz at the end of the lesson. The reason the name of an e-commerce business is more important than a standard business is because the name is the address. The names of many companies reflect the product or service they deliver. Some have the name of the founder, while others combine the founder with the product. Many smaller businesses add the type of service they provide, such as quality , speedy , or low-cost .
Business names can also evolve as the business becomes more entrenched in the minds of the public.
IBM was once International Business Machines, meaning that they made office machines and sold them internationally. Ford Motor Company was founded by Henry Ford, but it is really an automobile manufacturer and not just a motor manufacturer. Dell Computers was started by Dell and makes computers. Quick-Service Printing Shop claims to do their printing in a timely manner. Unisys changed their descriptive name to something that says nothing about what they provide.