You can't lose. Make out your check right now and I won't charge you a commission. You win in two ways. That's great if you are fishing. There are many valid reasons why businesses and consumers use the phone.
Consumers save time and money and like the ease and convenience.
Businesses also save time and money and can keep customers happy. Both parties benefit. However, this happy scenario takes on a very different hue when swindlers are on the other end of the line. They blame themselves for biting on the bait and won't seek redress. Potential fish can pick the hook clean without getting snared, experts say.