People must be encouraged to buy direct, to buy locally, to buy organic or bio-dynamic produce, and to grow their own. . Is the consumer. Funding for inspections and monitoring is paltry. The consumer is kept in the dark by lack of information. Conventional processed food seems cheap because its real cost is hidden.
Action is needed to level the playing pitch. .
Of course we can - if we have the will. Ireland is one of the few countries with the ability and potential to produce genuinely healthy and natural food in a clean and green environment. This ability has been systematically betrayed by our political elite and their cosy circle of vested interests for short-term gain. We must regain control of our agri-destiny. . Not a lot.