Consumers are bombarded with messages. But we need messages that are easily understood, easily managed, and motivational. We also need to make it easier for consumers to interpret media reports, evaluate information, and make informed decisions. Consumers must get information from somewhere. Yes, there is.
Consumers do respond to nutrition education.
Also, the acceptance of reduced fat foods. Unfortunately, when it comes to obesity, the prevalence in both adults and children indicates we're sliding backwards. Today, we need to ask ourselves not if consumers are listening, but rather are they understanding, and acting on the advice. There has never been a greater body of knowledge which links food, nutrition, diet and lifestyle practices to health and disease and never before a greater need to apply this knowledge to promote the health and well-being of the American population. Thank you for your attention.