Any businessperson knows that the keys to success are a great product and great service.
Repeat business and satisfied customers are the cornerstones to a profitable enterprise. When Ramada Express Hotel and Casino in Laughlin, Nevada, needed a unique way to better serve its top guests, they looked to a technology solution to enhance customer satisfaction. The 1501 room hotel, with more than 53,000 square feet of gaming space had a simple problem that required a complex answer. In the fiercely competitive gaming industry of Nevada, the keys to profitability are not in the selling of room space, but in the amount of time and money spent at the casino, shows and restaurants that the hotel offers. This GUI-based application, called Red 2000, is used by V.I.P. reservation staff and sales account executives assigned to better serve their customers by providing them with information on customer preferences and needs.