In-depth interviews Imagine a conversation where the other person is pulling written sentences out of a hat. When you generate media interest, you should be prepared to do in-depth interviews. You can be both real and positive at the same time. You'll gain credibility. If you want to be quoted . . .
Attribution is earned.
Stay on topic. And say something important to the readership that other sources haven't said. Or express it better. You'll do best if you've reviewed and internalized your material. All rights reserved.