Part of that Frankie article included some comments about grooming. I have something to say about that relative to a real situation. I suppose not having any style can be considered as having a style. There comes a point when lack of dance instruction will impede the enjoyment of the dance. Some women weren't shown what a proper lead feels like so they just accept whatever is led and try to muddle through the figure.
Beginners tend to be happy without knowing much beyond the basics and fundamentals.
Intermediate dancers know what a good lead or a good follow feels like as they work to improve the musicality of their dance. You can go out dancing many times a week to practice, but training with an experienced teacher must be an important part of that learning experience. The good dancers did not get good by dancing in a vacuum. As a former dj, I remembered looking out over the dance floor and paying attention to the danceability of the crowd and I would adjust the music according to who was out there and how they were dancing. A dj will select appropriate tunes to match the abilities of the dancers so they'll have a good time and not die of exhaustion or leave in frustration.