In return, he got a great interest rate. Shopped Around - for the right van at the right price. But the rideshare people make you agree to let them have a crack at final price. There was no sales tax and only two percent interest. Advertised His Service - through the local rideshare organization.
Different organizations use different matching systems.
Others use computer matching techniques. For Barrows, the results paid off. Set a Price - for each rider. Add up all of your costs and divide by the number of riders, driver excluded. If you pick up riders at different stops, you may want to charge those who ride further a higher fare.