Yes, upmarket corporate executives have lately acquired a gleam in their eyes. And it s not just rings, bracelets and chains there s a demand for tie-slides, collar clips, earstuds, belt buckles, identity bands and cufflinks in the Indian market. The contemporary male is more conscious of his appearance, and looks for products that make a statement. The vast change in consumer preferences is perhaps reflective of this shift in buying habits. Jewellery has always played an important role in this country.
Carbon makes branded jewellery, which is sold largely via the retail network.
Leading jewellery designers said that discerning men look for variety in products within the same category. And we have to acknowledge that men definitely have more limitations than women when it comes to personal embellishment. Retail jewellery outlet Tribhovandas Bhimji Zaveri the original at Zaveri Bazar in Mumbai claims it has at least 350 corporates as clients who regularly demand designer jewellery in the men s segment. These, in turn, are sent out as gifts to clients or as a bonus to executives on occasions such as Diwali and Christmas . Although there is a growing need for men s jewellery, there are currently very few players in this segment.