Not only will you be enhancing the store ambiance but, by directing the focus of your shoppers you may be significantly impacting and increasing your revenues. A shopper entering your store is much like an actor stepping onto a stage. The store, can be thought of as the theater. The stage, of course is the selling floor. Your upholstery, bedrooms, dining rooms and other merchandise are the props.
Customers become the main players while the sales staff act as the supporting cast.
With your investment in the merchandise and the building itself, you can be considered the all important producers and directors of this elaborate production. In an actual theatrical production there would most likely be a glowing article written in the local newspaper. Naturally, in any retail store it's the sound of the cash register ringing that is music to the ears. Lighting, color, finishes, displays and especially the large ceiling plane set the ambient tone. All of the consumer's senses are primed for a shopping experience.