Secondly, the media device will cultivate an arena that will allow the sponsor to shine a positive illumination. The television programs that we are exposed to are scientifically placed to capture different degrees of our attention. Sometimes corporate public relations sectors will even air a segment on news stations as a legitimate discovery. The average American is exposed to at least 3000 ads every day and will spend three years of his or her life watching television commercials. An average of sixteen to seventeen minutes of primetime network television per hour is set aside strictly for advertisements.
Advertisers even probe into our media outlets from magazines to newspapers to mail.
A large amount of advertiser power lies within the area of disbelief of affection. Propaganda, which is not recognized as propaganda, is the most effective kind. Allowing many of us to laugh, giggle and think that these ads are ridiculous and frivolous. Yet at the same time breaking down our guard, and this is when the advertisement does its job. Not only are we bombarded by direct advertisements, we are also hit constantly by icons attached to specific products and services.