First impression - general appearance Aesthetics Not Aesthetically Pleasing Background conflicts with text, text too small, etc. The page are designed clearly enough to be successfully manipulated by intended users. Graphics download quickly and are relevant, text is easy to read. Backgrounds are subdued and coordinate with text colors and graphics. The pages demonstrate an attractive use of graphics, color, and page layout.
Background coordinates with text colors and graphics.
The pages are designed attractively and will entice users to further exploration. Someone using a 640 X 480 monitor doesn't have to scroll to the right. Ease of site navigation Few links or many broken links. No return links or buttons. Most links are clearly labeled and serve an easily identified purpose.