GIS Brian Culpepper Teaches New Business Geographics Course for Business Professionals.
Affordable technology helps businesses compete, but training is essential.
By Bill Bowden 11 Jan 1999 Northwest Arkansas Business Journal , Page 11 Copyright 1999, Northwest Arkansas Business Journal Brian Culpepper uses business geographics to plot a map on his computer at the University of Arkansas. This month, for the first time, the University of Arkansas will offer a full-semester course on business geographics. Business geographics uses geographic information systems, sometimes called GIS, technology to assist businesses. The technology can be applied to many areas of business, including trade area analysis, site selection, address matching, direct marketing and direct mailing. It has practical applications in health care, real estate, retail, banking and telecommunications.