Streaming media advertising will become the predominant way to reach this growing group of consumers. The audio and video portions of the advertisement play within the stream, much like regular radio or TV commercials, and the interactive banner is displayed within the media player window, not in the background. Advancing technology is allowing Ad Servers to direct your message only to users in your core customer base - no budget waste. Exact Audience Figures - Internet Ad Servers record precise and accurate audience data. No more projected figures based on historical data, as with traditional broadcasting.
Commercial delivery is based on an absolute number that is guaranteed and trackable .
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