If it goes down the medical facility looses great amounts of revenue, not to mention patients that are inconvenienced or worse yet, harmed. Questra technology will detect problems way in advance and notify technicians of what is going on. This is a great example of using the technology to better serve customers. They couple the technology with the human touch to achieve optimal customer service. This is a website you want to visit and learn about what they are doing and how the principles can be applied to your business.
Companies have to send messages to customers.
This old-style thinking is one way marketing. It is advertising where the company takes a message, crafts it to get through to potential customers and then blasts it out through TV, radio, print or some other form of advertising. On the Net, this simply doesn't work. Today customers want a relationship and want to have a two-way communication. This benefits companies as you get real, bona fide feedback from people that are buying or thinking about buying your product.