Last time, we went over process theories of motivation.
Content theories explain the specific factors that motivate people.
It is important to remember that the following are theories , none of which have been conclusively shown to be valid. Nonetheless, they are helpful in providing a contextual framework for dealing with individuals. McGregor s Theory X and Theory Y Douglas McGregor proposed two different motivational theories. Managers tend to believe one or the other and treat their employees accordingly. Theory X states that employees dislike and try to avoid work, so they must be coerced into doing it.