These are enormous social problems, but we still point the fingers at our coaches and their student-athletes as if the problem was owned by them. So we rewrote the rules for coaches. You have to win, sell tickets, get the team on TV, win a bowl game, graduate your student-athletes and help them become socially ready for the real world. The new rules, which were desperately needed, were developed by university presidents who began to reclaim control of athletics departments. Coaches were rarely asked their opinions, which led to a major rift between coaches and presidents.
College coaches are now very well-paid.
Some are making 10 times what they could have earned in 1980 when the coach's job was simpler and clearly defined. With increased fame, income and prestige, coaches have decreased job security as lifetime jobs rarely, if ever, now exist. Over the past 10 years, there has been a huge turnover rate each year for Division I football coaches. Today, coaches are asked to be fully accountable for whom they recruit to our campuses. They should also be accountable for and assisted in helping student-athletes understand what they must do academically and socially after they arrive.