They don't know how to sew and they don't sketch. They take the classics and then repackage them in a way to make them very appetizing to a lot of people. They are the haute couturiers of marketing. Ralph has his great high-end image. Georgio Armani has figured out how to connect with people and he did it through celebrities.
Celebrity marketing is big business.
Coach Pat Reilly was Armani's first role model 15 years ago. Stars are being bombarded with free clothes. Lauren Holly received 56 unsolicited gowns to wear to the Oscars in 1997. That's more than all department stores combined. Society leader Blaine Trump shops K-Mart for bed linens and shorts.