Most retailers I know are committed to pleasing the Lord, and running a business that is honoring to Christ. None I know would intentionally carry a title that runs counter to Scripture. The resources we sell should help a person understand the Bible better, apply it to life, and live life more effectively. We will not carry products just because they sell. We supply materials that can literally change people's lives, and I think that's a tremendous ministry.
Bibles definitely change lives.
Books, too, sometimes. Mr. Dietzman thinks so. His customers, he says, buy and use gift and apparel items to reach out in Christian friendship, to encourage those who are hurting and to witness to non-believers. Sometimes, he says, a well-placed Christian product leads to conversations with people who have questions about spiritual matters. But sometimes it's a young Christian who buys a lapel pin to wear because he knows he's supposed to share his faith, but doesn't yet know how.