The only thing that really counts is your behavior. Your subconscious hears your words and sees your behaviors. It knows if there are any discrepancies between the two. How you behave defines who you really believe yourself to be . YOU FAT Dieting doesn't work, in part, because it involves so much deprivation.
Deprivation is an interesting concept.
Students of human behavior know that when we humans can't have something, that's when we really want it - even if we didn't want it that much to begin with. The first thing a diet does is spell out all the things we can't have. That word conveys that you are in charge of what you choose to put into your body and people simply won't argue with that. Many overweight people see themselves as powerless when it comes to food. When they begin to exert small demonstrations of power, the effect on the subconscious mind is amazing.