The emphasis is on practical amenities, not a golf course. Buyers are primarily families. They are adding a shopping center now, and they went to the community and sought input as to what kinds of stores they wanted. They are using old-sounding project names like Heatherstone and Cobblestone, and there is variety. It's not a sea of red tile.
Country is the theme.
Along with coziness, builders are marketing choice - the buyer's ability to customize even a modest new tract home. Most homebuilders offer a number of standard options, but will consider special requests. As part of a home's price, these systems are financed by the buyer's home loan. Pardee includes it standard in some homes. Certainly in San Diego, it's a high priority, because San Diego is the telecommunications capital of the world.