Sales grow slowly in the past, but the forecast shoots up boldly with huge growth rates, just as soon as something happens. Usually the something that is supposed to happen is investment, usually with other people s money, as soon as this plan gets the money wonderful things will happen. For more information Click Here. The third business plan was built of bricks. Bricks are specifics, especially ownership , as in specific job responsibilities, specific people in charge of well-defined activities.
Bricks are milestone dates, deadlines, budgets, and concrete, measurable objectives.
Then came the real world, as awesome as the big bad wolf in a similar fable. The real world was phone calls and daily routine. It was business problems and changes in economic environment, customers paying slower than expected, and costs going up on one product, down on another. In business school they called it the RW, pronounced, are-dub. We won t say anything about huffing and puffing.