Your Banner's Click-Through Make your banner appear as unconventional as possible. This is largely due to the fact that people have adapted to them.
Animated banners pull better than static ones due to the fact that the movement catches the eye.
Too often though the type of crowd attracted only click because they want to be entertained. Smart webmasters know that the design of their banner will determine the kind of traffic they get. It is only logical that you would prefer to receive 1,000 targeted visitors who want what you are offering rather than 1,000,000 untargeted visitors looking only for freebies. All in all, conventional banners still must be placed in front of gazillions of eyeballs to be truly effective, all because of the fact that people have learned to ignore advertising. This fact led me to the idea that if you were to design your banner to NOT look like a conventional banner, you could pull a better click-through rate.