Computer geeks ride bikes.
The shop had already printed a somewhat quarterly newsletter for their 5,000-client mailing list and the creation of their Web page was just a natural extension of that newsletter. We researched many of the nominated sites in our readers' poll for this category, and found they consisted mostly of events listings for a variety of sports. Their overall design lacked any professional polish, clear purpose or direction. Only a quarter of their site is dedicated to the selling of their shop or services, and can easily be avoided if advertising is a turn-off. The remainder is a mix of small features, technical tips from the shop staff, and recommended mountain-bike rides in the Tucson area.