At newspapers across Lee, ad sales reps are finding more time to spend out in the field working with their customers. The number of spec ads available for customers to review is on the rise.
Customers can get their ads in the papers on shorter notice.
And the number of proofs needed to get an ad out right the first time is on the decline. These are just some of the encouraging results emerging in the past year as Lee newspapers began to implement the process improvement program known as Partners. Quad-Cities, Lincoln and Madison were the first in the formal rollout. The rest started in the following few months. Most of the papers chose to focus on a project in the advertising process for their first project.