Don't tell people everything you know. Web writing Despite claims by Adobe, Corel, Microsoft, and others that you can create a document once and use it for printed output and the Web, writing and designing for the Web is different from writing and designing for print. The interactive multimedia parts of a website may be the most visible, but they're not the most important. To say that they are would be like saying color and paper stock are the most important parts of a direct response letter.
Content is still the key.
If you can make a helpful or informative site interactive, so much the better. Just don't sacrifice function for form. Help people find more and better ways to use your product or service. Avoid using technology for its own sake. No boring video clip of the CEO welcoming visitors to the website, for example.