The presence of raw materials is less important than the four factors listed. D. Opportunities for International Marketing 1. Many U.S. marketers are taking advantage of marketing opportunities throughout the world. Opportunities are also available for any small entrepreneur. Marketers of services can also find appropriate marketing opportunities in other nations.
Country influences a.
The political environment of your home country , the nation where you have your headquarters, can have a major effect. You should also understand the political environment of your host country , any nation where your market. Trade Agreements and Economic Integration a. A free-trade pact is an agreement that encourages trade by lowering or eliminating restrictions on marketing exchanges among the countries. A common market is a group of nations that agree to a single set of regulations governing trade within and outside the unified market.