It has not clearly differentiated itself, blending with Baby Boomers and previous generations. The 78 million Baby Boomers account for almost one in three of all Americans. During the Baby Boom, there were 3.8 children born to the average American household. They are 32 to 50 years of age. Despite its massive size, the Boomers are very different - the hippies and yuppies side by side.
Boomers are well educated and sophisticated consumers.
In the year 2005, Boomers will become a majority of those aged 50 to 74. The so-called Generation X, this group is sedentary and likes to watch movies and play with computers. They are less likely to exercise and participate in sports. They are more educated, but not avid readers. The Baby Bust is often characterized in the media as a crybaby.