You can change it's appearance, fonts sizes, colors in any way you like. You can create several different schemes and switch between them with a few clicks. Message templates are individual for each channel and are customizable too. You can make the portions of messages bold, italic, underlined, you can create lists, insert links and paragraph or line breaks. You can setup custom actions for each channel.
Actions can depend on parameters retrieved by the search patterns.
Some companies offer the ability to redirect e-mail messages to cellular phones or pagers.