It doesn't matter if you're talking about music, traffic, kids nowadays, or the Olympics.
Business marches on.
We see more hype about the Olympics than we do actual news reporting. But this is not a sermonette on Olympic etiquette. They're too much about business, it sometimes seems. Marion Jones was the subject of much pre-Olympic hype. The margins for error at the top have grown too small to allow for the individual quirks that characterized many of our stars of past decades.