Many consumers wear and love cotton. The main reason consumers give for this love of cotton is because of the ABCs of cotton.
Absorbency is best-illustrated in cotton terry cloth robes and towels.
Cotton fibers are composed of multiple layers. These layers act similarly to a sponge, drawing up water through the interior part of the fiber. As for breathability, it is very important for fabrics that come in contact with your skin. Through its natural structure, cotton transmits body moisture into the air. This is especially important for active wear and children s wear.