Effective advertising is one of the most important tools for any business, but especially when you're just starting out. Business buddies Choose your medium For most people the choice will depend on cost and will also probably be pretty obvious. For example, industrial or specialist firms are best suited to advertising in trade magazines or by direct mail.
Consumer markets are better off using popular media, such as local newspapers or radio.
For very small businesses, a local leaflet drop can work well. If you really want to ensure that the money you spend on advertising gets you the best possible results, it is advisable to put a bit of time in to researching your market. One simple way to do this is to ask customers where they found out about your business. If you're prepared to go one step further you could employ a market research company to investigate your market for you and find out the best method of selling your story to them. There are lots of directories available to help you find out which is the best type of media to use for advertising.