Shimano Shimano is the world's leading manufacturer of bicycle components, but it also acts on the market of fishing tackle, snowboard clicker boots and bindings, and manufactures cold forged products for automotive and other industries. Shimano also co-operates with the UCI in their efforts to raise the popularity of cycling sports and to encourage more people to actively ride a bicycle, not only for sports use but also in their daily life. The involvement of Shimano with top cycling competition allows the company to reach higher standards for its whole range of products.
Competition is a great live test for next generation products.
Promoting the competitive aspect of cycling is a good way of getting people more interested in the recreational aspect of cycling. In all sports where time and precision determines and athlete's or team's victory, Tissot watches are to be found at the heart of the action. Timekeeper and sponsor for several years in various aspects of cycling, Tissot and its team are particularly involved as partners of the World Championships and other major international cycling events. Bui Fornitore ufficiale della maglia rosa del Giro d'Italia dal 1993 al 1997. Sponsor UCI per le maglie Campionati del Mondo e Coppa del Mondo di ciclismo.