The Public Relations Institute of Australia is a professional body serving the interests of its members. In doing so, the Institute is mindful of the responsibility which public relations professionals owe to the community as well as to their clients and employers. The Institute requires members to adhere to the highest standards of ethical practice and professional competence.
All members are duty-bound to act responsibly and to be accountable for their actions.
The following Code of Ethics binds all members of the Public Relations Institute of Australia. Members shall avoid conduct or practices likely to bring discredit upon themselves, the Institute, their employers or clients. Members shall not knowingly disseminate false or misleading information and shall take care to avoid doing so inadvertently Members shall safeguard the confidences of both present and former employers and clients, including confidential information about employers' or clients' business affairs, technical methods or processes, except upon the order of a court of competent jurisdiction. No member shall represent conflicting interests nor, without the consent of the parties concerned, represent competing interests. Members shall refrain from proposing or agreeing that their consultancy fees or other remuneration be contingent entirely on the achievement of specified results.