This idea has considerable merit but fails to reckon with the babble and bedlam of today's arena of public opinion. This one is posted Virtue Earns Its Own Reward . The third, the old, overgrown cow path, is still taken by those who hold public opinion in contempt. This is the path originally cleared by the Robber Barons. And then they may not.
Detours are usually the long way around.
It's easy to get lost on them. The fourth pathway, modern and in process of construction, is built to carry an increasing load of traffic. This pathway is chosen by those who recognize that sound public relationships are built of good works and sound communication practices. More and more are taking this pathway because people are learning that it is the safest, smoothest way. The road was cleared and graded by those who saw the importance of doing a good job and letting everybody know about it.