You don't need an aptitude for technology for these tasks, just a commitment to spend time online, read a lot, ask questions, and, most importantly, stake a claim for public relations to manage the medium. This attitude must pervade our overall approach to the endless challenges posed by Internet communications. He now delivers programs on the topic for marketing and public relations professionals at Golden Gate University, San Jose State University, and the University of California, Berkeley Extension. Since 1995, Friedman has worked with public relations agencies and other organizations looking to maximize their investment in using the Internet for communications. Inc. All Rights Reserved.
All articles are the opinion of the author.