Dave Sousa, founder and CEO of the company, admits Uptilt's services could be developed by other companies, but says that's just the point. Say you're a radio station that wants to add features to your Web site. Most operations like that don't have an IT department to develop the kind of services we offer or maintain them, which we also do. Sousa says they've designed Uptilt services to be easily integrated into existing Web sites with a complementary look and feel. Since it's launch last month, Uptilt has attracted 300 customers, though many are in the free trial period.
Charges accrue based on how often the services are used.
Uptilt is the second hook up for Souza and CTO Adrian Liang. The pair created and sold Filmfrenzy, a popular movie site. Looking ahead, Sousa says he's committed to refining the eight services Uptilt offers rather than expand beyond it. Companies have this great dream that chat will build their sites, but what usually happens is they don't get enough users chatting to make it worthwhile. In the works are enhancements to the current Uptilt offerings including the ability to see statistics of which pages are getting the most referrals and the cross integration of polling within a message board.