The BestTest Directory , however, will bring you new prospects , people who have not considered your products for any number of reasons. In fact, decision makers will have to consider your product before they buy from anyone else. So the Directory is not a replacement, but rather an important enhancement to your web site. There are several benefits that come from being listed in a Directory with other test vendors. You ensure that those who buy test products and services consider your product before they buy a competitor's.
Buyers probably decide faster when they can examine several competing products.
Sort of like buying in a department store as opposed to visiting several outlets. Your product can be found by someone who has never heard of it, or didn't even know of your company. The BestTest Directory, on the other hand, will bring you new prospects. Save the cost of mailing to looky-lous. The opposite is also true.