Local advertisers will get a bigger bang for the buck with highly targeted advertising based on demographic and psychographic profiles. The partnership with TV Guide will link editorial content to Web sites and TV shows. The project involves redesigning TV Guide's iGuide Web site to offer four channels focusing on TV, movies, music, and sports. The service, which will be renamed the TV Guide Entertainment Network, will offer more than 200,000 pages of content, including a movie database, quizzes, and soap opera news as well as chat sites featuring entertainment and sports figures. The service will more closely reflect WebTV's contents and style, providing links on both the TV Guide Web site and WebTV monitors.
Analysts say such services are needed to help consumers understand the benefits of Web content.
WebTV's partnership with TV Guide should be effective as TV Guide is a widely recognized consumer brand. The recently announced PBS partnership will provide PBS programming, both on-air and online for WebTV users. Both services should launch directly from the WebTV front page. The technology is expected to provide significantly faster download times and will download automatically to all WebTV subscribers as part of a regular software upgrade later this year. KnowX KnowX provides easy access to public records information including state corporate and limited partnership records, UCCs, liens, judgments, bankruptcy records and lawsuits.