What a bummer. With the near-singular exception of KPIG , disc jockeys no longer pick the music they play on the radio. That's now done by a machine comprised of record companies, consultants, group owners and a shrinking number of professional broadcasters who remember what their medium was like before its blood was replaced by money. Anyway, I'm thinking about all this because in a couple hours I'm going to be interviewed by USC Annenberg's Online Journalism Review , which has lately taken an interest in blogs. And how personal it all is.
Blogs are radio's fantasy made real.
I discovered that myself when this blog began. I assumed that all four of Cluetrain's co-authors would be equally interested and able to contribute. Soon it became apparent that this was my station, not theirs. And in the process we discovered something new about a subject that we already made a big deal about in The Cluetrain Manifesto . That subject was voice.