The U.S. Government recommends that U.S. companies rely on experienced Algerians rather than expatriates. The process of setting up offices or companies in Algeria, while not always trouble-free, has been simplified. The speed and facility with which U.S. oil companies have set up operations is an example. Advertising and Trade Promotion Direct advertising of equipment and machinery has only a small impact on local end-users. Advertisements do not influence the state-owned companies since they import on the basis of international tenders.
Advertising is effective for consumer products now that Algeria's import market is open.
Algeria's Radio and Television Service accepts advertisements. A listing of advertising agencies and major Algerian newspapers follows. The Algiers International Fair, normally held annually in June, may take place in October 1997. It is the centerpiece of Algerian trade promotion events. Current economic reforms may increase interest in such events.