Conway says that most marketing duties, such as ad layouts, copy writing and direct mail, are her responsibility. Some work occasionally is sub-contracted. A general rule of thumb is 1 to 2 percent of an entire project budget will be allocated for marketing. The bottom line at Jameson, she says, is to meet the needs of the community in light of challenges facing the health-care industry. One of the largest advertising campaigns that Humility of Mary has undertaken is its current promotion of St. Elizabeth's Level One Trauma Center.
Billboards augment the radio and TV ad blitz.
He says Ira Thomas Associates Inc., Austintown, Ohio, was an equal partner in the campaign. The hospital spends the largest portion of its annual media budget on television advertising, which McCarty estimates to be 40 percent. The remaining 60 percent, he says, is split between radio and print-ad placements. This lets members of the community know about all of the great things we are doing right here in Youngstown. All rights reserved.