In the Future, things will change. Without stepping in to much hyperbole, one must look forward and predict knowing that mistakes will be made.
Anticipation is part of the process of strategic planning.
Most people I know do not have a clear crystal ball vision and whatever seems clear today can change within minutes. It is a book, a surrogate book. The housewife will naturally order all her goods by the aid of the new method. When she telephones the butcher, she will be able to see what sort of chops he has to offer that morning. Shop by television will be the new motto at the big stores.