The Canadians tested this in the marketplace earlier this year. They found that it was too complex, too complicated, and parents didn't use it. If they have to wait to watch the show to come on, obviously it's of no value to them. Well, first of all, the problem with any kind of content-based system is that it's completely subjective and unworkable. I have been a very vocal advocate of no rating system.
Advertisers view every show that they go into.
There are standards and practices department at every network, that rate the programming, essentially, in terms of what is going to be allowed. And use parental guidance in the home. And watch what their children are watching. Television is not an electronic babysitter. And the idea that a system can be devised that will give parents information on a specific program in a way that they can adequately judge it, I think is specious.