A couple years ago I was walking through the aisles, admiring the different booths at the local sport fishing show down at the Kingdom. Some of my best friends are fishing guides, and as you might guess, we talk. Let me dispel one idea right off the top, there simply is NOT one fishing guide that does everything. I will be the first to admit it. I certainly am not.
Different guides offer differing levels of expertise in their fishing.
If you don't know the jewel, know the jeweler. The best advertising is always, word of mouth. If your buddy has been fishing with someone and feels very comfortable with him and your angling goals are the same as his, you will probably have a good time. This concept of angling goals is not a little thing, it can make or break your trip. The single most important thing you can do, is to tell your potential guide, what it is you are looking for in your trip.