Today close to 60 percent of the online population lives outside of the United States. Surveys in both Europe and Asia indicate that the largest barriers to communication on the Web are due to language and culture. In addition, Forrester Research indicates that business users are three times more likely to buy and linger twice as long at Web pages in which they are addressed in their own language. You walk away with a better understanding of how to make your site global. Interactive discussion drawing both positive and negative examples from those in attendance.
Class exercises both onsite and between classes followed by group presentations in class.
Active use of online resources provides tools that you can use well beyond the course.