B. Types of Competition 1. Your product competes with similar products marketed under other brands. It also faces competition from other goods that customers may choose as a substitute. Finally, your product faces competition from anything else that a customer can buy or use. C. Competitive Barriers and Competitive Advantage 1.
Competitive barriers are problems that restrict competition in some way.
Analyzing the competitive environment helps find ways of building competitive advantage , gaining an edge over rivals. B. Ethical Issues in Marketing 1. You might also be faced with a decision involving an action that may not be illegal but does not measure up to personal ethical standards. Ethical questions become more complex when you have marketing operations in other countries. C. Ethical Marketing Standards 1.