There are few pleasant surprises connected with printing projects. And the worst surprise is when the invoice from the printer shows a higher price than the initial estimate.
Disasters are okay in the movies.
They're over when the popcorn's gone and the credits roll. But there's nothing entertaining about real-life disasters when it comes to getting your agency's print projects done on time and on budget. Common sense dictates that printing should be a reasonably simple process. After all, you're paying professionals good money to do what they do day after day put ink on paper, fold it, put in a couple of staples, and voila. Its hardly ever that easy, however.