This course will normally take one year of distance education study. Put OCGT on your direct application to the Admissions Office. This is a fee paying course. It is designed to introduce the managers of firms involved in international trade both to basic commercial skills and to the specific aspects of marketing, management and business strategy associated with developing trade in the AsiaPacific region. Successful applicants are required to complete four subjects which, at the normal rate of two subjects per session, will take one year to complete.
All subjects are available both sessions.
This subject is designed to ensure that students understand the relevance and application of marketing management in the international environment. It examines the nature of international marketing, the international environment, international marketing planning and export market entry strategies. This subject is designed to develop students' theoretical understanding and practical skills so that they communicate effectively with business people of different cultures. Students identify the cultural factors underlying each person's group membership, and learn to apply these group concepts to information flow and relationship development. They are persuaded to regard cultural difference positively, accepting it as a challenge to establish communication congruence for mutual benefit.