A study of the marketing communication principles as they relate to the allied fields of sport and leisure. Special emphasis is placed on the integrative nature of sport and leisure promotional campaigns as well as building and maintaining effective media relations.
Course includes writing for the media, public relations, and business communications.
This course addresses the aforementioned communication fundamentals, techniques, and ethical issues confronting today's sport and leisure specialists from a theoretical, as well as practical, perspective. 5.Demonstrate the ability to construct as well as critically analyze a corporate sport sponsorship proposal from the sponsor as well as sponsoree perspective. The following assignments will be used to asses the student's academic standing in SLC 7440. Each student is expected to display active involvement in daily sessions through constructive engagement in lecture discussions and group activities. As indicated within the Course Content Schedule 3 exams will be administered.