It is hard. It does not absorb. Tape is realism, with all of the shades of black and white. Film is colorful, friendly, warm, responsive. Fabrics rise, colors pop, finishes look the way the manufacturer intended.
Colors become rich and warm.
You see, you have to remember that you compete with the national commercials. You compete for that dollar they are trying to take away from you. You compete with every dollar your neighbors spend on cars, hair products, cruises, airline tickets, big-ticket items and small ticket items. There are just so many dollars in the wallet. That is what fighting in the trenches of retail is all about today.