Some sell consumer items directly, whereas others promote items sold in stores. Many sell industrial, office, or professional items to the appropriate field. The rising costs of postage, paper, and printing make online catalogs increasingly competitive with the standard print alternative. Backorder expenses and complaints are greatly reduced. The printing, postage, and handling costs of a print catalog are avoided.
Customers give their name and address in the process of generating an order.
The interactivity of an online catalog eases the ordering process and speeds customer service. Online catalogs collapse the long interval between catalog inquiry and receipt by providing instant catalog delivery. Used properly, customer relationships can be built to increase the lifetime value of the customer to the catalog. An effective online catalog performs services people want and can't otherwise easily get. An online catalog overcomes the frustrations and hassle of store shopping while arranging information simply and quickly for easy use, clarity, and fast reference.