He reports that it's already starting to pay in a small way. We use it to offer new coverages as well as for transfer of information to our insurance companies and our clients. He admits that there are problems, especially with some of the Web servers. The agency has had to register with a number of search engines, and there have been problems with some of the browser software. Every once in a while, our site will be shut down for no reason.
Clients can fill out applications for auto, homeowners and mobile home coverage.
The agency has started asking clients for their e-mail addresses. We believe this will be a good marketing tool for cross-selling. The Indymall Web site includes many businesses in the area. It's a money loser for at least a year, if not longer. However, he already is starting to get some action from the site and it's been quite gratifying.