Computer power is 8,000 times less expensive than it was 30 years ago. Writing skills, if anything, should become more critical in the coming age of media ambiguity and communications overlap. Practitioners must retain the standard of ethical performance that has long been the backbone of the profession. The temptation to indulge in hyperbole and mendacity is great. If ethical standards should be allowed to slide, the consequences for the profession would be disastrous.
Credibility is everything.