It's important to the business community that lectureships like this prevail. It's also important to Bentley College. Business ethics can set Bentley College apart, and I think it's done that for quite some time. Some people would characterize ethics as a relatively soft concept. This is 1998.
Competition is fierce.
The winnings go to those who are the quickest. But we view ethics as a hard-core value. Because the values that are the product of consistent ethical behavior are what hold widely distributed organizations together. And that's one of the most compelling reasons for a firm like ours to have an ethics program in place. We are widely distributed.