If you want a return phone call, ask for it. If you want them to put your product portfolio into their product library, ask them to do it. Be clear about what your product is and how it is used. Architects get a lot of product literature, and the ones that they don't quickly see a good use for will get tossed. Online product specifications are a great service to offer architects.
Architecture is a deadline driven business, so time is usually in short supply.
Make your mailing useful and it will be kept around for a long time. We would love to hear about your advice for using direct mail in general and specifically direct mail to architects. You may contribute your tips and questions for feedback or inclusion in the e-mail newsletter, which is now a moderated forum . Get free help with no obligation from seasoned direct mail experts who specialize in the design and construction industry.