We seek to accomplish our goals through media industry outreach, independent research, and public policy development.
Children Now is a nonpartisan, independent voice for America's children.
Using innovative research and communications strategies, Children Now promotes pioneering solutions to problems facing America's children. Overall, the study found that prime time is dominated by white, male characters, which sends skewed messages to children about the status and value of women and minorities. Top-selling Video Games 'Unhealthy' for Girls . Children Now study finds nearly half of top-selling console video games contain negative messages about girls. Boys are exposed relentlessly to a narrow, confining picture of masculinity in America, one that reinforces anger and violence as the way to solve problems.