The cost savings were immediate, reports Sally. Comstar closed one of their four branches yet is able to provide better service.
All calls go to the call center which lets the branches give faster and better service.
An unexpected bonus is the generation of revenue from products that were stagnant, such as home equity and overdraft protection. Sally states that there is a significant increase in the number of services per member. Comstar is able to target members using criteria they selected to develop list driven outbound calling campaigns. An example is overdraft notification. Each day Comstar calls overdrawn members automatically.