Because they can relate to who you are. Because somehow you have created a connection with their soul. Because they trust you. Because they like you. Because you have taken good care of them.
Brand is one of the great differentiators, one of the great barriers to entry.
It is what makes category-leaders and makes it difficult for others to compete. It also is what allows you to broaden the products you sell because they trust you. We can help you understand what your brand currently means to the customer. We can help you figure out what you would like it to mean. We can help you set a direction and strategy to strengthen your brand and be perceived as you would like it to be.