The business was unable to expand further in Spencer Street due to its size, there was also very little storage or display space in which to fully exhibit all the toys and nursery on offer. Parking cars was difficult in Spencer Street and at the same time it was difficult for young children to cross the busy road to visit the shop. The move has proved to be a great success. McDermott's is more than just a shop, it benefits the community in many ways, all the employees in McDermott's are local people, McDermott's are also the sponsor of various events, raffles, plays, etc. McDermott's new shop is very technically advanced, with computerisation, EPOS-electronic point of sale.
Computers do all the stores accounts and computers monitor stock control levels.
The store caters for young families and children, up to the age of 14. As the target market are children, health and safety is a top priority in the store. Many precautions are taken and the new store was designed to be a safe and healthy environment for young children. There are great job opportunities for people wishing to start out in the toy business. McDermott's employ all local people and in finding new employees they look for staff who would have a good way of dealing with people, an eagerness to get on, a willingness to learn and have a flexible attitude to the whole environment.