Says there is clear evidence that farmers make more money as a result of single desk selling. A dual market would not work. The choice is between a monopoly wheat board with marketing options, or no wheat board. Like any marketer, the board must have a direct role in transporting its product to customers. It must vigorously defend farmers' interests in the new transportation system in the face of opposition from grain companies and railways.
Directors have a responsibility to speak out on issues that affect grain farmers' businesses.
The best way the board can help cash-strapped farmers is to sell grain for the highest price possible. The board should support the creation of new value-added markets for grain on the Prairies. However, that must be balanced against the agency's responsibility to maximize income for all farmers, who shouldn't be expected to subsidize value-added projects. Ritter says he has shown as wheat board chair that he can represent farmers in negotiations and discussions with other industry players. He makes decisions based on whether a policy will make money for farmers, is financially prudent for the board and is open and transparent to farmers.