This intrapsychic level is relatively untouched in the book, but poses its own questions. Surely animal rights issues need to be understood at this micro as well as the macro level. Second, the term's denotation of religiosity hardly pertains to animal rights activists. They feel humanity's agricultural past, which gave humans a tendency lo use animals, now is shifting to a relationship of companionship. More careful usage of the term anthropomorphism and some explanation of its origins would be helpful.
Anthropologists often regard anthropomorphism as an element in primitive human societies.
Winds were angry or gentle, floods and other events were living beings with their own names and personalities, and animals were seen as an incarnation of human spirits, or the spirits of one's own ancestors. Nearby sat my old friend Fifi. Three campaigns against animal experiments. Presentation to the American Sociological Association, San Francisco. Modern history of sentimental attitudes toward animals and the selling of comparative psychology.