And at the final stage, one adult aged 16 years or over is selected randomly for interview at each eligible address. Interviewers who work on the Omnibus survey have NO control over who is interviewed. Unlike quota samples this method avoids the bias introduced when interviewers select only people who are easy to persuade to take part in the survey. The Omnibus survey provides a fast, cost-effective and reliable way of obtaining information on topics too brief to warrant a survey of their own, and for topics of immediate interest. The Omnibus covers a variety of topics and produces results much more quickly than ad hoc or continuous surveys.
Customers receive clean, tabulated data within three weeks of the end of fieldwork.
The survey is carried out in two of the three months each quarter. Alternatively you can download our current brochure in Adobe Acrobat format.