One of the key objectives in advertising is brand recognition, which is the first step toward elevation of product sale figures.
Companies peddle their band name within a carefully-tailored image.
The manifest objective is for the viewer to associate that image with the product. In so doing, the consumer is to expect a similar result from use of that product. This sort of image peddling has been practiced for centuries in the private sector, and for quite some time among institutions of higher learning. Now even K-12 schools have begun advertising. Calvin is no stranger to the field of marketing, either.