The Nature of Creativity Creativity is an unpredictable, vague and somewhat obscure process. It results in an idea for a new product or a new way of doing something that is original, new and significant. It is an intuitive way in which we rearrange vague ideas and observations and constructs a new reality or a new way of looking at things. The creative thought is usually a surprise although, after a little more reflection, the new idea seems so obvious that we wonder why it hadn't been thought of before by someone else. It's not possible to predict whether a person will be creative under any particular circumstances.
Creativity is something that is known after the fact.
Just as people have varying degrees of intelligence or height or weight, they possess varying degrees of creativity. Everyone is creative to some degree, although some people are more creative than others. There seems to be no particular relationship between creativity and intelligence. In fact, intelligence is by no means a predictor of creativity. Intelligence is very different from creativity.