The primary reason is that no major pharmaceutical company markets or advertises emergency contraceptives for postcoital use, so the normal educational function of drug promotion is absent. However, the contraceptives that can be used for emergency contraception are approved by the FDA for ordinary contraception and their use for emergency contraception is perfectly legal. The FDA has explicitly declared ECPs to be safe and effective. The small health company Gyn tics does market a dedicated combined emergency contraceptive product, Preven , specifically packaged and labeled for emergency contraception. But it launched the product only in mid-1998 and it does not have a big marketing budget.
Considerable research demonstrates that emergency contraception is safe and effective.
If widely used, emergency contraceptives could substantially reduce unintended pregnancy and the need for induced abortion. In Great Britain, Denmark, Sweden, Switzerland, Germany, Finland, New Zealand, and some Eastern European countries, emergency contraceptive pills are specifically packaged in the proper dosages with instructions for clinicians and patients. These products make emergency contraception easier to prescribe and use. Each PC4 tablet is equivalent to one Ovral tablet. Each Postinor-2 tablet is equivalent to 1 Plan B tablet.