All materials must conform to SWOP standards. Short Rates And Rebates Advertisers will be short rated if contracted space is not used within the twelve-month period upon which their billing is based. Advertisers will be rebated if additional space used earns a lower frequency rate than original contract. Rebates will be offered as a credit toward future advertising. Cancellation Clause Cancellation permitted only before the first of the month prior to issue date.
Cover positions are non-cancelable.
Quantity needed - 22,000. Mechanical charges based on insert size and weight. The publisher will not be bound by any conditions, printed or otherwise, appearing on order blanks or copy instructions when such conditions conflict with the regulations set forth in the rate card.