Concession sales are literally the theatre's bread and butter. If the entire theatre operation is kept foremost in mind as primarily a restaurant business, for which movies are shown as added entertainment, then the financial success of the operation as a whole can better be served. Quality, service and value are the first rules of operation. Cleanliness of the building and equipment is not only required by state and local health codes, but it is very much a mental factor in customer's minds. It can mean the difference between making sales or not.
Appearance means everything.
A concession stand today is competing for consumer dollars with places like McDonald's, Pizza Hut and Burger King. The drive-in concession should be no different. Concentrate on serving high quality meats and products, cooking and preparation methods, and achieveing and high degree of consistency . Nothing is worse than not being able to count of what kind of food you're going to get when you make a purchase. Many theatres today are stereotypically viewed as having seedy or low-quality foods for sale.