The web site may act as the non-profit's electronic brochure, newsletter, calendar, directory, discussion room, educational resource, donation taker, purchasing department, sales department, volunteer pool, connection to other nonprofits, and many other things. It may easily be viewed by 200 people per month or 2,000 people per day. The web site is often the only view the world may have of your nonprofit. For all of these reasons, the web site must have interesting content and an involving presentation. Because of the amount of information that is placed online, it is difficult to keep a site fresh and topical.
All web sites involve the tasks of management, creation, approval, and updating.
Each task may be performed by a different person under the direction of the eServices Administrator. The following describes how these tasks might be performed. I envision the eServices Administrator being the Web Manager as well, but this is not necessary. Creation A designated person or any volunteer or staff might create the nonprofit's web pages. Often, allowing all volunteers and staff to create their own pages yields the best content.