1901 Frank K. Bull, son of Stephen Bull, becomes president of the company Case now ships threshing machines to market via special trains consisting of red, white and blue flatcars with the accompaniment of a calliope. These shipments become almost as popular as The Greatest Show on Earth, The Barnum and Bailey Circus. A factory fire destroys 110 threshing machines, accelerating the development of an all-steel thresher. 1904 Case introduces the first all-steel thresher. Although ridiculed by many, it is soon copied by other manufacturers.
Case now produces more farm steam engines and threshing machines than any other company.
1905 Case experiments with an automatic baler to work closely with current threshing equipment. 1908 Case establishes a branch in Odessa, Russia, and a sub-branch in St. Petersburg, Russia. Meanwhile, a Paris branch is established to direct company activities in Europe, North Africa and the Middle East. The 30-60 gas traction engine takes the gold medal in the Winnipeg Plowing Contest. Three Case racing cars enter the first Indianapolis 500 mile race, occupying the pole position and two second row spots.