A total of 662 questionnaires were completed. One out of four leisure travelers reported a business component to a trip. German travelers have high expectations for hotels, primarily for cleanliness. German travelers are familiar with California destinations. A total of 1,449 questionnaires were completed.
British travelers have very high expectations for hotels.
No hotel group meets these expectations. California ranks second in terms of being well known among British travelers. New York City is the most well known U.S. destination. San Francisco and Los Angeles are the most popular California cities listed. The Internet is of equal importance as the travel agent as a reference tool for British travelers.