All normal persons possess some degree of creative insight and the desire to express it.
In some societies, there are no artists because everyone is an artist. But culture is living matter, daily activity, and cannot be possessed. One may possess books, paintings, or season tickets, but culture is alive only in hearing, seeing, or understanding. Living culture celebrates not the euphoria of possession but the joy of communication. In our age, new technologies have made cultural products accessible to the multitude of people as never before.