The Spinal Column Newsweekly consists of four community newspapers, under a common masthead, published for over 40 years every Wednesday in the lakes area portion of western Oakland County. Backed by an editorial organization with its roots in Oakland County, the Spinal Column Newsweekly is the key publication of the SCN Communications Group, situated at the heart of the affluent, growth lakes area of Oakland County in Waterford Township. The newspaper enjoys a strong relationship with the residents of west Oakland, who rely on the Spinal Column Newsweekly as the main source of information each week. The four editions of the newspaper are localized with news of specific concern to the residents of each community. Also common to all editions is the classified section which generally runs over 40 pages each week and contains help wanted advertising, garage sales, real estate and auto advertising.
Advertising is available on a non-contract or contract basis.
For added marketing opportunities, during the course of each calendar year the Spinal Column Newsweekly also produces a number of special advertising sections which are organized along topical lines for extra advertising impact. Oakland Lakefront Oakland Lakefront is a special target-market, direct mail magazine delivered nine times each year to over 19,000 lakefront homeowners in affluent Oakland County. Editorially the magazine caters directly to the special interests and concerns of the lakefront homeowner. Whether they live in Bloomfield, West Bloomfield, Clarkston, Oxford, Orion, Commerce or in Milford on the western border of the county, this group shares a common bond through its own special set of interests and needs, based around the lifestyle that accompanies lakefront living. Oakland Lakefront is designed to serve this special group.