Strategy Tip Ways to Differentiate Make an Unforgettable Statement. Working Assets, Inc. raises money for social causes selling long-distance telephone service. A portion of each customer's monthly bill is donated to select nonprofits. Working Assets has been an Inc. 500 company for five consecutive years. This company's conscience makes it stand out.
Companies often think too narrowly about ways to differentiate their product or service.
List the points at which customers encounter your product or service.