Kevin Mutch Kevin Mutch is a lawyer based in London. At the time of writing this article he was an associate at Baldwin Shelston Waters. This article has also been published in NZBusiness.
Advertising makes an impact.
Sometimes the impact extends beyond the target audience. Because it is a powerful vehicle of expression it is not surprising that advertising is regulated at various levels. For example, the Advertising Standards Authority has codes with which advertisers are expected to comply. Parliament has passed legislation such as the Fair Trading Act which is in part intended to control representations that advertisers can make about their products. Under this Act, competitors and the general public have a raft of remedies available to them to challenge the content or presentation of advertisements.