Becoming an Internet hotspot is no easy task. Currently, less than 20 percent of all Web sites generate more than 80 percent of all Internet traffic. As a result, new Web sites can have a hard time making a name for themselves because even if they produce value-added content, few people actually visit them.
Content syndication can help newcomers step out of the shadow of the most commonly visited sites.
We are witnessing the beginning of service syndication on the Internet. Beyond the simple use of Net standards that is characteristic of intranets, service syndication is all about clearing the path for the transition from information systems to interaction systems. Cisco and Dell are two great examples of companies that already operate in this manner. Dell gives its suppliers access to its manufacturing schedules so that delivery is in sync with the assembly lines. This is not an anecdote but an attitude.