At the bottom of every print was a short, 4-line copy that reflected the personality of the celebrity, and in between was surprising new information about milk and its benefits to health. Thus led the two to coordinate their efforts in 1997. The Milk Mustache Campaign has proven to be successful, no doubt an icon of the nineties and a part of pop culture. It has been written about in magazine and newspaper articles all over the world, and has also appeared in news segments of hundreds of television stations and networks. It has been named by several, USA Today , The New York Times , Video Storyboard Tests, as one of the ten best campaigns of the year for 1998.
Celebrities call requesting to be in a milk ad.
But most important of all, the campaign helped reverse the thirty-year downward slide of milk consumption and milk sales are now trending upward. References Shulberg, Jay et al. A Behind the Scenes Look at America s Favorite Advertising Campaign . 1998 Report to Congress on the National Dairy Promotion and Research Program and the National Fluid Milk Processor Promotion Program . July 1, 1998.