Please contact the production director at DST for more information on e-commerce and shopping cart services via the web. Each key page of a commercial web site should be listed extensively on major search engines and business catalogue sites. After sales, a corporate web site is an excellent way to maintain good customer relations. This approach facilitates follow-on marketing, which keeps established customers interested in new offerings. An online newsletter can alert customers to new in-house and industry developments.
Customers can also retrieve educational materials and industry news from the site.
This process of educating customers with a corporate web site builds loyalty. Corporate web sites should be highly interactive intelligence-gathering systems. Web-based marketing questionnaires are used to acquire customer profiles, demographics, feedback, and to service informational requests. Web visitors can access electronic response forms that allow them to request a customised packet of company and product sales information. A corporate web site also helps companies strengthen their relations with distributors, representatives, parent companies and other business partners.