I do, in fact, treat the bullies. I do it in the quickest, easiest, and best way possible, even though it doesn't involve doing anything directly with the bullies. There are no bullies without victims. When the victims are no longer victims, the bullies are no longer bullies. Very often, the bully becomes the victim's friend once the victim begins following the advice in this website.
Adults feel that it is morally imperative to intervene when the teasing is really cruel and ongoing.
When the victims follow the simple advice in this website, even the harshest, most relentless teasing quickly stops. A vicious cycle is created that doesn't end until the victim learns how to make the bullying stop. Certainly bullies may have problems that require treatment, and I always offer help to whoever complains of suffering. Therefore, I spend much more time helping victims than bullies. Many bullies, though, actually are victims as well.