This translates into the lack of, or at the very best, produces an ineffective, system for ensuring that your customers are greeted in a proper and timely manner. Multiple entrances also make it virtually impossible to maintain accurate traffic counts. All of these activities are key to ensuring that your sales people are performing at peak levels. Therefore, if you are unable to accurately count traffic, your store probably isn't achieving its peak performance. Two other problems are related to multiple entrances relative to your store's ability to serve its customers.
Customers perceive that they're being avoided or ignored.
When customers enter the store, if sales people don't actually see them walk through the door, they often assume these people were greeted by someone else and don't approach them. In many cases these customers were greeted by no one. Oddly enough this can happen just as easily on a slow day as on very busy days like weekends. In fact, customers are even more likely to be missed on slow days. Customers seem to be sales person magnets.