Newspapers, magazines, radio, television, Web sites, billboards and many other vehicles are used in advertising. A hybrid of advertising and editorial. They often appear in advertising supplements.
Companies sometimes place advertorials and traditional advertising together.
Your PR representative should make regular contact with the beat reporters in your industry. A short compilation of video footage from your company that is sent to television news or talk show producers. A B-roll is NOT a slick, marketing production with music and special effects. It provides straightforward visuals and sometimes brief executive interviews. An article written by a company representative with the author's name and company name included.