But there is a way for dot-coms to survive. There is still one resource left untapped that can save dot-coms from failure. That resource is customers. Customers can provide the revenues needed to attain profitability. Customers can give the feedback needed to continually improve the Web site.
Customers are a dot-com's most important resource.
In its customer experience. The customer experience is the key to dot-com survival. To survive, dot-coms must improve their customer experience. The money in this fund has very little downside. While we believe this number, we don't suggest that it's precisely accurate, since we made some assumptions in our analysis.