It's the properly grounded managers who will survive the heady flash of the Wow. It is imperative to constantly groom your company's Web site. Understand what they value and, more important, how they interpret value. Make sure that at least one quarter of your marketing budget is dedicated to staying in touch with customers. Incorporate their thinking into a customer-centric Website strategy.
Companies achieve market share and higher profits based upon customer mind share.
Work exclusively with those experts who adhere to the above points when planning and building your Website. It's vitally important to understand the force of change within the context of those marketing truths that do not change. Trend spotting and Web innovation must be fused with solid traditional brand marketing. Your prospects still look for the value proposition before they write the check, just as they always have. Otherwise, you court creating confusion and disconnect in the mind of your prospect.