Because the guys in white smocks couldn't spell service and didn't care about customers. To be successful, ASPs need to learn from the past. They need to tattoo service on the forehead of each of their employees. There are too many choices, today, for customers to put up with inferior service. That's one big difference from the '60s.
Customers now can literally choose any service provider in the world.
Just being big doesn't cut it these days. Related links Senior consultant Michael Jude and research director Nancy Meachim are with Enterprise Management Associates in Boulder, Colo. , a leading analyst and market research firm focusing exclusively on all aspects of enterprise management. Jude has over 18 years of experience in the telecommunications industry, most recently with US West, where he was a manager of public policy. Meachim focuses on e-business management. She is currently conducting a research study on ASP management that is due to be released in April.