There is an art to it. I do my best to teach the art and the science. The reason I teach a sales letter format is that is what works. It's very personal. It has a 100-year history of success.
All business involves risk of gain and loss.
If you can't handle the potential for loss, don't play the game. I do everything in my power to put the odds in your favor. And I tell you what works for me personally. This is all based on my own personal experience. That is what separates it from a lot of products.