Once you have determined your primary show objective then you are in a position to answer the other questions. It should tell your story quickly and concisely. You have approximately seven seconds to capture the interest of those passing by. Unless you have a product that is extremely eye-catching or very large, try getting your message out with large, bold, colorful graphics. DO NOT put chairs in you booth.
Chairs make for inattentive employees and prospects.
Your objective should not be to provide an oasis for show patrons. Make arrangements for conferences with clients to be held in another location. Be careful not to place obstacles between you and your prospects. Allow enough room so people can come into your booth and look at your products. If possible, allow people to handle products.