Our brains didn't need to plan very far ahead, so looking longterm is not in our natural repertoire. Our brains seek patterns, often finding one when it's not intentionally there. As we retell a dream, our brains invent the context to make sense of nonsense. We do this in waking life as well, but are not conscious of it. We are creatures.
Circadian rhythms control our thinking.
Fight or flight response is the root of stress in the office as well as the jungle. In marketing, position services for maximum halo effect. First we make our habits, then our habits make us. Change threatens stability. Keep an open mind.