We feel like we're price takers, that we have to take what we're given. If you organize, aggregate your demand, you can do better. Producers can pull together orders on the Internet. If you want to buy a certain variety of seed, you go on the Internet. Say, I want to start a group order buyer for Pioneer 2244.
Any producer can come in and add their name.
The order stays open for four weeks. The volume gets bigger and bigger. Beurskens said the concept differs from a farmers' cooperative in that it does not require physical assets and a staff. In terms of market power, you can create the same structure. The way business is organized depends on the technology available.