It is very important to have a wide contrast between foreground a background colors, otherwise your message will be lost. Your color choices may also be influenced by your primary geographical market. People in North America respond to the following colors in the following ways Red excitement, strength, sex, passion, speed, danger. Yellow warmth, sunshine, cheer, happiness Orange playfulness, warmth, vibrant Green nature, fresh, cool, growth, abundance Purple royal, spirituality, dignity Pink soft, sweet, nurture, security White pure, virginal, clean, youthful, mild. Black sophistication, elegant, seductive, mystery Gold prestige, expensive Silver prestige, cold, scientific People from tropical cultures respond well to warm colors, people from northern climates tend to enjoy cooler colors.
Color affects shoppers as well.
Impulse shoppers respond to red-orange, black, and royal blue, while shoppers on budgets stick to pink, teal, light blue, and navy. Traditionalists respond to pastels- pink, rose, sky blue. Eric Wood is a website promoter and marketer.