Register on the site. Click for larger view. Many e-commerce sites let customers create private wish lists to remember products to purchase. Some sites allow customers to make their wish lists publicly available, so friends can send appropriate gifts. The option to password-protect a wish list conveniently permits customers to determine who can and cannot see their wish list.
Customers can add items to their wish list directly from the product page.
Fogdog asks customers if they want their wish list to be searchable on the site and if they would like to protect their list with a password. Many wish lists, such as bridal registries, are public, while others remain private. The option to keep a list private is important because customers might not want their buying habits known to a large audience. Fogdog's password-protect option stands out because it makes the wish list viewable, but only to those with the password. Customers can easily evaluate whether this option is appropriate for them.