One of the central questions of business is how to generate that environment of commitment. The question has become so pervasive that Gary Hamel, arguably the defining authority on business strategy today, suggests that the central role of the strategist is not to do the strategic plan, or even to try to forecast the products that will be successful. The Spirit of the Leader Enter leadership, and enter oral communication. Like it or not, commitment and passion are spiritual words. They are not generated from the body or the mind.
Commitment gives rise to passion, the driving and exciting force in which meaning reveals itself.
We need only look to our volunteer activities to discover that we are committed to what we believe in, to the causes that create meaning in our lives. Not at all. In fact, great ones provide lots of opportunity for such expression, right in the workplace. Apparently not, even in the best companies. In Built to Last , Collins and Porras examined this very point.