One of the most important campaigns you can undertake is one based on annual gifts. A dollar given to an endowment campaign or a capital campaign is just that - a dollar. On the other hand, a dollar given to an annual campaign is multiplied by the number of years you maintain that donor.
Annual campaigns are relatively easy to set up.
Once the format, prospect list, purpose for donation and form of donor recognition are identified the process is repeated yearly. A successful annual campaign needs little added except for a constant vigil paid to your donor levels and prospects. It is highly recommended that at the end of each year's campaign you analyze your actual donations as they relate to the levels of giving you have set. Annual campaigns can be increased successfully year to year, just from the simple adjustment of donor level break points. The proper use of a donor recognition, designed specifically for an annual campaign, will help solve your allocation of levels and your further need to communicate these changes to your donors.