Most e-newsletters are free, the few paid subscriptions include the Wall Street Journal and Defense Daily News. Publishers reinforce their own branding in the competitive B2B marketplace by expanding editorial communications. Creating a dialogue and strengthening relationships with customers builds loyalty and overall credibility. A. Publishers typically offer for users to subscribe to the e-newsletter on their Web site. The registration process requests information from the user about their job such as title, function, size of company and industry.
Data helps publishers in designing editorial or content and helps advertisers in targeting ads.
A. B2BWorks is the premiere online B2B marketing network. The alliance consists of the most respected publishers in their industries. The special bond between the trusted publishers and their loyal readers is leveraged to provide advertisers valuable space within editorial of these business-oriented communications. We have a national sales force that sells the ad space and understands the dynamics of B2B marketing. You can maximize revenue by capturing buys targeted to your publication.