Excerpts from The Quick and Easy Way to Effective Public Speaking by Dale Carnegie. Message Memo Fill in your own personal example below and use these for media interviews, speeches and other Myth Stopper activities. Cattlemen are committed to assuring the safety of beef. My family takes part in Beef Quality Assurance programs, which includes accurate record keeping on all our animals. This helps ensure the safety of the product we eat and sell.
Cattlemen are good stewards of the environment and wildlife.
Eighty-six percent of cattlemen report increase in wildlife populations over the past 10 years. My family plants trees to provide windbreaks to help prevent soil erosion. The trees also provide habitat for wildlife. As we enter the 21st century, the beef industry will continue to address issues, build demand for beef and maintain a positive image. These challenges will fall into four basic categories of solutions.