What's more, hosting is the second largest budget item for Web sites, comprising 13 percent of their annual expenditures. That's a big chunk of business to leave on the table for companies trying to recapture their sales momentum in the current downturn. Hosting vendors, however, have as much at stake in alliances as their eager partners. With hosting services becoming more competitive and commoditized, providers are relying on partners to drive business their way. Every hosting vendor interviewed for this article runs an alliance program, with some reporting that half of their sales come through partners.
Allies provide more feet on the street, but they also help vendors move up the value chain.
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