The Art Institute of Philadelphia is the first step toward a career in graphic design. Initially, Institute Graphic Design students develop an understanding of color and composition, design and typography, and drawing board skills. As they progress through the program, students choose from courses in design and advertising art, and are trained in creative problem-solving and the ability to offer solutions that are effective in the business of commercial graphics. Emphasis is placed on learning the skills and techniques of computer graphics, electronic imaging, and production. Tools include scanners, digital cameras, and computer-based hardware and software such as the Macintosh personal computer using Adobe Photoshop, Adobe Postscript fonts, QuarkXPress, Adobe Illustrator, and other applications.
Advanced training includes the execution of assignments encountered by professionals in the field.
By graduation, Graphic Design students have acquired the training and the portfolio necessary to interview for entry-level positions in advertising agencies, design studios, publishing houses, corporate communications departments, and television studios. After gaining professional experience, many graduates go on to advanced positions such as art director, creative director, studio manager, or production manager. Some establish their own design firms or take on challenging freelance assignments. Each assignment is supervised through all stages of concept, design, and production by instructors who take pride in helping to educate the graphic design professionals of tomorrow. Our Graphic Design program faculty members are working professionals who have earned recognition in the field.