Understand how the knowledge acquired at Millikin from both the business arena and other areas of the university impact and influence marketing decisions. This is a total point course, therefore no grades are calculated until the end of the semester. However, averages and distributions for each exam will be made available to students. Further detailed explanations will be provided during the semester. The Comprehensive Final will cover ALL material equally with 100 to 125 questions.
All exams are multiple choice.
This format has specifically been selected for this course because it provides the best measurement when many concepts are covered in depth and when detail is an essential part of the learning process. There Will be NO Make-up Exams . The oral and written assignments from the study guide can not be made-up or handed in late. They may be given as a quiz or even added to one of your exams. You are a responsible adult, whatever your the reason if it is important to you, it will be satisfactory.