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Competition is up and dollar sales are down.
Different categories will be featured in each installment. Consumers know which side their bread is buttered on. Butter sales have increased and margarine's fallen as medical reports have found hydrogenated oil holds the same health risks as animal fat. It's one of the most deal-heavy categories in the supermarket. That may improve with this summer's introduction of Unilever's Promise Ultra Fat Free, the first fat-free margarine to hit the market and still too new for sales results.