If you do your homework, you may find important information that others have overlooked or undervalued. This may help you spot a potentially attractive investment opportunity via stock options or other equity incentives. The Company Web Site. It's truly amazing what you can find at a company's own Web site. Try to focus on company press releases.
Companies now post announcements of new products, customers, and financing and banking arrangements.
Reviewing these information sources over a period of six months or a year can provide an excellent chronology of key events. Obtaining information is difficult because private companies prefer privacy. Internet Search Engines. Entering the company name into several major search engines is akin to looking for a needle in a haystack, but still worth doing. These searches may yield hundreds or even thousands of listings.