An example of succesful Gap Analysis is villa holidays. In the 1970s, package tour companies found a segment of the public who didn't want to organise all of their holidays, but who disliked the regimentation of package tours. The Ansoff Product-Market Grid shown here may help you to clarify your thoughts about the direction that diversification could take you. Sales targeting can help to spot market gaps. By focusing on specific market sectors and sub-sectors, new markets may be found for existing products.
Customer surveys can also point to changing demand for new products.
One final point. But that may be because it has taken skills and resources to get it looking that way. We'd like to hear from you - and all articles and additions to them will be fully credited to you, with an email link and a link to your Web site if you have one.