We keep in touch with students and we try to get to know them very well. We build the type of relationships that they expect a smaller college to have. They would expect those relationships to carry through their four years here. When telling prospective students about the school, the counselors try to sell it as a whole package. They tell them it is a wonderful place for quality academics where you can grow personally and spiritually.
Counselors also mention the opportunity for extracurricular activities.
This becomes a student's home. This year's residence hall occupancy has also amplified from 386 last year to 442 this year. Right at this particular moment, we are okay with this year, but obviously, our numbers will continue to increase and we will also have a football program coming in. With the new football program coming to Briar Cliff next year, the numbers are expected to increase again for the freshman class. We may not be able to do that from the same pool, so we do have to try to increase our inquiries.