Our writing must include visuals if we are to gain and hold our readers' attention. The Visual Advantage Visuals are effective. Certain types of information are much easier to understand in visual form. Rather than encoding complex technical concepts in abstract words that are subject to misinterpretation, we can employ concrete visual representations that are more easily read and less likely to be misunderstood. Visuals are efficient.
Charts quickly reveal how data compare or contrast.
Graphs efficiently define changing data relationships. Illustrations show configurations that would be difficult, if not impossible, to describe in words. Visuals are dramatic, revealing, and stimulating. They focus attention and enhance our readers' abilities to understand, interpret, and remember information. In today's media-conscious society, our written documents must literally compete for attention.