According to James, pattern is sequences of events or ideas that have economic significance. Leaders in the future need to develop critical thinking and intuitive skills to recognize new pattern or trend. Also, since many management fads have been fashionable, leaders need to be able to identify the difference of what works for their corporations or what does not. In addition, leaders need to increase their customers' understanding and behavior by gathering customer's purchasing patterns, economic trends, and competitors' capabilities. Cultural Knowledge Leaders today are heavily influenced by culture.
Culture is stories or myths from the past.
They are imprinted in human's mind. Inevitably, leaders usually judge or make decision based on what they believe. As a result, the old culture and belief must go if leaders expect to make a change that will influence others. Leaders need to introduce a new culture and help people envision the future in order to move corporations forward into the next century. The ideology of John Wayne will not get the job done for future leaders.