A Mesa company has created an e-commerce site that lets fitness buffs, such as Frank Reed of Tempe, shop for nutritional supplements without leaving their gyms. Digital StoreFront has debuted 13 ATM-like machines and has plans to expand nationally. Each location has the ability to have any vendor on it we want and we can control it from one centralized location. The DSF machine is a cross between an ATM and a Web-based browser that provides a customized online shopping experience directly monitored by Digital StoreFront.
Customers place orders on a touch-screen and pay via credit card at the machine.
The company has contracts to install 143 machines in fitness centers within the next four months, with an additional 500 slated to go in doctor s offices within the next 12 months, said Bailey. Machines in doctor s offices will offer a variety of nutraceuticals such as herbs and alternative homeopathic medicines, said Tony Boles, DSF s director of sales. Our next roll-outs are going to be in hotels and airports. You ll be able to make dinner reservations, order theater tickets, do anything of that nature from an airport kiosk. Currently, Digital StoreFront installs and maintains its machines at various venues without charge.