We don't need to charge each one more, we just need a few more of them. The carrier will increase the seat pitch throughout the coach cabin from the present industry standard of 31 inches to at least 33 inches and up to 36 inches of space. The number of passengers won't change but there will be fewer seats. It's just a mathematical exercise. It might increase traffic, but seat space remains the single biggest cause of customer dissatisfaction.
Customers are tired of feeling like a sardine.
The next generation coach seats are ergonomically designed, with adjustable leather headrests. Passengers will have more room to eat, sleep or use their laptops with newly installed power ports in selected rows. That affordable premium will come in the form of full-fare economy fares as compared with any other advanced or discounted coach fares. A BA spokesperson added that World Traveler Plus seats will be accessible to business travelers whose companies have negotiated rates for economy travel. United similarly removed a row per plane, on average, to install Economy Plus on 450 of its aircraft.