The customer experience is the most important element in web site design. It is comprised of the entire interaction the customer has with the web site, including its content, branding, functionality and usability.
Customers invest their valuable time when visiting a web site.
If they decide the time investment is too costly, it is easy for them to click out to a competitor's site. Customer-centered web site design is a process that focuses on customers' needs and allows designers to create web sites that are easy, intuitive and enjoyable to use. Focusing on usability provides a competitive advantage and can significantly decrease project development time and expenses. Copyright 2001 Berbee. All rights reserved.