Second, the products varied greatly from distribution channel to distribution channel in both quality and ingredients. In many of the retail channels, a single, active ingredient was compared to the products in MLM which were multiple compounds. Also, in the previous comparison between direct sales and direct marketing, Grimes concluded that the discrepancy in industry growth was because direct marketing offers better value. But the study only considered price, not value. In addition many other factors may be at play here.
Direct marketing uses mass media marketing.
Nevertheless, the evidence is still overwhelming. There is a high correlation between price and industry size. If a market channel is going to grow and prosper, it must meet consumers demands for value, or at least lower prices. Perhaps all of the advertising noise has confused consumers so that they find it difficult to judge quality and must settle on using price as the differentiator. More Products Needed Earlier.