Each major topic area within the field of marketing will be touched upon in this course. Due to the breadth of the course no particular area can be addressed in depth. They are not cumulative. No early or late exams will be given, except in extreme cases such as documented death in the immediate family. Exams will be a mixture of multiple-choice, short answer, and short essay questions.
All material discussed in class and all assigned readings are fair game for exams .
You will complete a semester-long group project in this course. Groups should have four members each. Each group must develop a marketing plan for a new business that you propose to open in Lethbridge. You should select a business that your group could feasibly open within a year. Do not select something overly large and unrealistic.