The end users web browser also looks at Title tags for book-marking information so it is crucial to include this tag in your HTML documents. The Title tag must contain your business name and if you can include a couple primary key words related to your site all the better. Meta tag relevancy has long been a debatable issue. Meta data, born from Dublin Core, has many useful supporting elements when it comes to indexing a web site. Using two primary Meta attributes, keywords and description, will do no harm if a non-Meta spider indexes your page, and will do wonders for you site if present when Meta based spiders crawl your pages.
Content is king.
A statement that rings true especially when your site is indexed by search engines that place value on the visible text it encounters. It is equally important that your site content be as descriptive and informative as your Title and Meta information. Your site should provide the same information through out each of these areas in order to establish the best possible relevancy score with every search engine or directory you choose to index with. There are no two search engines that function in the same manner and as a result each has its own requirements for information and how much it will tolerate. Below are guidelines to follow that will allow your data to conform best to the top 7 listing services.