Psychologists know more about changing behavior than attitude because behavior is easier to measure objectively and reliably. Thus, various intervention procedures to influence behaviors in organizational settings have been developed and refined through empirical research. Let's examine the consistency principle in more depth to see how it works. The consistency principle Many psychologists consider the consistency principle a tool of influence lying deep within us, directing our actions. It reflects our motivation to be and appear consistent.
Consistent conduct benefits daily existence.
Consistency is a stabilizing influence that can make our lives simpler. A consistent orientation allows us to take shortcuts when processing information and making decisions. Instead of considering all relevant information in a certain situation, it helps if you need only remember your guiding commitment and respond consistently to it. When people sign their name to a petition or pledge card, they make a commitment to behave in a certain way. Later, they behave in this way to be true to their commitment.