Tenants at the Rep Mart are able to share information and respond at a quicker pace to market demands. Despite lacking the manpower of their larger competitors, these SMEs are expected to offer the advantage of swiftly bringing new fashions to market. It suits the target market of trend-conscious youths, who represent one of Japan's largest sectors for clothing sales. It is a market characterised by high quality, reasonable pricing and shorter trend cycles - appealing for their youthful, healthy, beguiling looks and suitable for both work and casual wear. There are seven sub-categories which apply, including unisex and street clothing.
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Besides these direct commercial opportunities, the Mart also functions as a showcase for products aimed several seasons ahead. While most tenants are local firms from Gifu and Nagoya, several foreign firms have seen the benefit of facilities which have been made available. These firms include China Chase International Enterprises of Hong Kong. All rights reserved.