Only the buyer is capable of making the decision. Both buyer and seller have to balance the imagined personal gain against uncertain financial prospects. A business opportunity, not a business guarantee, is involved. Too many customers Those who sell businesses are inundated with buyers. It seems everyone is either professing to be a buyer or knows one.
Buyers are everywhere.
Finding the right buyer is another story. It's always a seller's market for viable businesses. A down economy intensifies this as usually layoffs from down-sizing bring more than the usual number of buyers into the market. A business is to its owner as a child is to its parents. Your business is an extension and a reflection of you.