Look after the customers you have Having achieved the goal of getting the elusive visitor to your web site, it is essential that their visit be worthwhile.
Business is about customers, relationships and retention - out of which come sales .
Be clear what the goal of your web site is, who your customers are, what they want and give that to them. Offer solutions, not just products. Give reasons for them to visit and more importantly, to revisit. It takes familiarity and comfort before customers will buy. Magnetize your web site to meet the needs of your visitors and to draw them back.