Don't consider it personal. If someone says no, that only puts you closer to the yes. You have the best solution to this guy's problem. If he doesn't want it, find someone who does. You'll find your work enjoyable if you take this approach.
Closing is the natural result of making an offer and getting an acceptance.
Most of what you sell, unfortunately, consists of excuses why you can't do this or that. But when you ask someone to go to the movies you're selling. If you start a conversation about a company's initiatives, you've started the sales process. The next moment is the beginning of the closing process. If he or she says yes, you need to make arrangements to start delivering - whatever that takes.