A heading that is difficult to read is not persuasive. By convention, there should be one, and only one, main heading for each question presented. The issue is set out in the question presented and the answer in the main heading. Although subheadings and sub-subheadings are optional, if there is one subheading, there should be at least two. There may or may not be text between the main heading and the first subheading or between the subheading and the first sub-subheading.
Convention also governs the typefaces used.
Generally, main headings are in all caps, subheadings are in regular type and underlined, and sub-subheadings are in regular type but not underlined. A conclusion can take one of two forms. Although the conclusion is an integral part of the argument, it is not, by itself, an argument. Standing alone, conclusions do not persuade. They must be supported.