Read every word of this message. Declare a limited time urgency. Declare a scarcity of the product. Make sure your copy supports your claims. Product points support benefits.
Benefits support dreams - such as better health, and a better way of living.
Never point out a product point without telling people what it does for them. Someday I'll buy that new mattress. Always remember a customer must understand your offer within a few seconds. No one has time to wade through computer generated ads that look cluttered and confusing. This is more than dropping your logo on an ad.