I had no experience in the field, but I knew that it was a great idea, and it was technologically sound. But when I submitted the idea to the company that I worked for, they gave me a puzzled look and asked what I wanted them to do with it. They didn t work in that field. So the next time I seriously researched a new product, which was a way to harvest DNA, I made sure that it was in an area that we worked in, and I got advice from someone actually working in the field. Not every studio can make action movies, or horror movies they are specialties and studios do specialize.
Book publishers specialize.
And not every audience wants to see yet another minor refinement in an already twice-told story. Some studios don't do low budget movies. On the other hand, independents can't afford to do extravaganzas or movies that are heavy with special effects. Third, money and resources. The obstacle that I ran into each time that I tried to start a business was money.