The Web, once again, changes everything.
Consumers can pick the features they want at the site to get the exact car they want.
To that end, Model E is working on ways to offer its subscribers the option to sign up for multiple vehicles over the course of say a two year agreement. In one scenario, the customer could sign up for eight month increments starting with Lexus, switching to a BMW and then stepping up to a Mercedes. While similar to a lease agreement in monthly payments, Kim says Model E goes beyond leases in offering a complete, hassle free service arrangement. For example, customers needing service such as an oil change, just schedules a time at the Web site, then a Model E representative comes to your home or office with a replacement vehicle for your use while the service is taken care of. That's the plan anyway.