The Sybase ASIQ philosophy is entirely geared towards unstructured queries on large volumes of data. This technology provides numerous advantages. An important benefit is faster query speed. Answers to queries that would traditionally take hours now have a response time of a matter of seconds. Once the model has been created and the data has been loaded, the administrator doesn't need to worry about what sort of enquiries the end user will make.
Data loading is extremely fast.
In addition, there is considerable storage reduction as ASIQ uses data compression to ensure that the data occupies considerably less space than in its original form. Compared with standard enquiry tools, there is transparent SQL vision of the data. ASIQ deals with enquiry tools in an entirely transparent manner, just as if it were a standard SQL database manager. This frees the development team from having to make any programming or design changes. Scalability is absolutely crucial for a fast growing company like Airtel Vodafone.