Eventually PKI might achieve this but it is just not capable of it at the moment. This is because organisations have legacy systems they want to leverage and they can't dictate the security measures of their business partners,' he said. Some companies believe that by handing security responsibility to new e-commerce teams, rather than their existing IT departments, they will achieve faster results. Howard Elsey, sales and marketing director of online transaction system firm NetBanx, questioned the wisdom of this approach. We have seen that brands are vital to success.
Brands take time to establish and can be lost in quickly on the Web.
So the advice would be, like any new business venture, think it through and plan it well. In other words, protect the brand,' said Elsey. They are often tempted to use standalone security solutions for the Web, ignoring their existing security policies and technology. Many experts suggest a unified strategy would improve security.