Nine thousand people take the coupons home. Of those 9,000, only 500 of them use a coupon from the insert. That means that Pizza Hut ran a successful insert. Inserts are cost effective, not only for the advertiser, but for you as well. If you took the time to look at the inserts, you would find valuable coupons for Papa John's, Pizza Hut, and Subway, get great deals at Wal-Mart, cool posters and a sample of CK One.
Advertisers grow and harvest trees and fibers specifically for paper production.
It is just like a farmer growing and harvesting crops. They are not going out and cutting down trees out of the forest. Penn State is not the only group of people to address the issue of the environment. The companies are well aware of this issue and they are doing everything possible to contribute. It is not an environmental issue with the Collegian.