They can be a part of a company's success, but they won't miraculously turn its business around overnight. Marylyn Matsell paid someone to design a Web page for her doll shop Sally's Imports at her husband's suggestion. The site doesn't look the way she wanted and it hasn't produced a single sale for her shop, Matsell said. A believer in the friendly, human interaction of walk-in stores, Matsell said she took half the blame for the failure of her Web site. After having it set up, she didn't pay it much attention.
Computers are only as good as their imput.
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