Tom Peters has said that the most valuable people in the country will soon be those who can most quickly get ideas across to other people.
Community building is basically sales - sales of good ideas.
That's where it all begins. Nothing works better or faster to get new ideas across, or entertains more, than storytelling. The Dream drives the action. All positive accomplishments are borne of dreams - they start out in the mind of one person. Storytelling gives life to the vision - like planting a seed.