This could be a new product or process, for example, Hovis patented a new method of milling to preserve the wheat germ in its bread. In the UK a patent lasts for a maximum period of twenty years. To keep it in force during this period annual renewal fees have to be paid after the fourth year. Examples are Plysu registering new designs for products such as milk bottles and oil cans or Sony may register a new mini-disc design. Registered designs exist for up to 25 years.
Design right comes into operation automatically and the protection period is shorter.
Trade marks are the signs which distinguish the goods and services of one trader from another e.g. Adidas and Nike. A registered trade mark ensures that only the company or its licensees may sell the product under that trade mark. Initially they last for 10 years but can be renewed indefinitely. Registered trade marks give stronger protection than unregistered marks. If a trade mark is unregistered the producer can still protect his product but he has to prove his case by meeting two strict requirements.