Make Use of Faculty Resources. Don't forget to invite campus dignitaries to your event, which can greatly increase a presentation's profile around campus and in local media. Also, let professors know about your program. Many times, they will offer extra credit to students for attending relevant lectures, or at least help get the word out to their classes. Advertising and Press Releases.
Advertising works best when it's timely and consistent.
Begin advertising in the college newspaper a month prior to an event, and in local community papers two to three weeks before. Also, take advantage of college radio and television spots to help publicize. Within the realms of environmental consciousness, good old-fashioned paper fliers, posters and handouts are still a great way to make an impression on campus. Post flyers in heavily trafficked areas and hand out quarter-flyers the week of the event. Also ask your GTN representative about any existing promotional materials available on the speaker, including posters and press releases.