Also, conclusions about the research questions are given in the form of various perspectives and perceptions. Finally, a summary of both theoretical and practical implications for business practice and applications is presented. Psychographic dimensions were generated and the factor scores were computed and used in cluster analysis to develop psychographic segments of the female consumers' market in Greater China. While demand for many products has become more homogeneous across countries, cultural factors have strongly inhibited this change as well. In a multicultural world, cultural heterogeneity will continue to remain the most significant barrier to one global market.
Cultures are resilient and enduring and so is the concept of global multiculturalism.
With the rapid emergence of trading blocs in the multicultural market, our paper attempts to meet several objectives. First, we discuss the growing importance and underlying motives of regional trading blocs in a multicultural setting. The level of trading arrangements between nations is described and a brief overview of the three major trading blocs is then presented. The level of heterogeneity of each trading bloc is examined with implications for market segmentation. The critical role of strategic alliances in the context of regional trading blocs is discussed next.