The message is, ladies and gentlemen, we live in a color world. And that is not going to change anytime soon. My guess is not in your grandchildren's grandchildren's lifetime. Not frugal, cheap. They expect color.
Color truly matters.
On post cards and with self-mailers, too. Copy is still king. Not long ago I heard an effort to reverse the thinking about copy and art. Making the graphic portion of our business more important than copy. It is not going to happen.