The White House, a woman's clothing store, was the first shop to open in King's Alley after the restoration. The White House is a chain of 46 stores and this is the first one to open outside of the continental United States. The shop has been quite successful for owner Rick Sarmiento. Styles range from very dressy to casual, and almost everything is white or off-white. Further up the walk, the Tradewinds Shop is now where Southerland Tours used to be located.
Business is good and the location is great.
Many will remember that Mahoney's Place was somewhere around the area where the Crucian Cellar, Beach Brasil and Patrick's Watch Factory have now settled in. The latest establishment to hit the walk is the St. Croix Chop House and Brewery. Tim Mason, a brewmaster from Colorado, and his wife Patti, a professional baker, were asked to share their talents with the people of St. Croix. Mason has been brewing beer for over 10 years. If put to the test, Tim said he could tell the difference in beers blindfolded.