All of these strategies might help meet the objective of increasing membership by five percent, but not all will be practical for the chapter. Make decisions about which strategies to pursue based on the best information available at the time. These plans can be drawn up by the planning group or by the committee that will be working on the strategy. Each of these steps would list a chapter member or staff person responsible and a completion date designed to meet the strategy deadline of March 1. Chapter leaders and staff executives play a key role in helping members increase their effectiveness.
Chapters sometimes have a difficult time getting members involved.
Too often, committees consist only of current or past board members, and the same few members do all the work year after year. The challenge is to broaden chapter involvement - to tackle the tough job of convincing members they are needed. The main reason people become involved is because someone asks them. Convince them they're needed. Ask them to do a specific task or project for a specific time period.