In this high tech industrial powerhouse, the statistics raised eyebrows. The result is a gelatinous management channel incapable of making decisions in 'real time' - hours instead of weeks. From this example, we see that information and communication change has to be rooted in peoples' local cultures if such change is to be taken seriously by the people involved. Participatory consultations with villagers will expose the different cultural trends, which need to be taken note of before they will accept the new technology or realise its full potential. Whereas, in terms of packaging, 'a' might need graphics and sound, 'b' might need a map, 'c' might need diagrams, 'd' might need statistical presentations, and 'e' might need a bit of everything from sound to statistics.
Appropriate packaging is thus an important issue to be considered.
Through participatory rural communication appraisal, establish how 'a' wants communication coming from 'b', 'c', 'd', or 'e', to be packaged when it is received and the type of information wanted from each different point. The hierarchical trend in participatory information sharing and communication. The reverse is equally applicable. In both cases referred to above, the computer point could be at village the level itself or at the district level. Preferably, it should be at village level for the villagers to feel and exercise ownership.