No frames unless they serve a navigational purpose. A marketing site is only as good as the results it produces. If the result is to create a page that visitors are willing to wait for, then there is no question a longer load time and frames may be worth the wait. If you choose to use frames then offer a no frame option. Many thanks to all of you who have contributed their suggestions as to what they feel constitutes an effective web site.
All suggestions are welcome.
Sounds like you've covered the subject pretty well, Ron. When you print it out, be sure to pass it around to friends and family. Extra pairs of eyes are good, especially when it comes to context. Lay editors can point out those passages that might need reworking or additional details for clarity. Charting the minefield Another point for a new business or campaign is to be sure you are in a position to handle a big response.