They're mounted on slim, billboard-carrying trucks. They're even inside the holes on the golf course. Locally based Beach 'N Billboard Inc. says it holds a patent on the equipment. The company has also worked elsewhere in the Northeast and on Florida beaches. And to get the same amount of his attention, you have to spend more and more - creating more clutter, necessitating more advertising, and so on into oblivion.
Creativity counts Few experts disagree with that latter assessment.
But that's changing. There was a 'Got Milk' floor ad that looked like a puddle of spilt milk, flanked by an actual milk carton lying on its side. It really got noticed. The next generation of floor ads, Rebh predicts, will allow for animated messages, thanks to built-in lights. If the attitude of marketers is 'the more we plaster the brand name all over the place, the more people will buy it,' that might backfire.