Chief Shopper is the member of a household who is responsible for the majority of household purchasing decisions. Clarifying is the repeating or re-phrasing of an existing question to get a further explanation of an answer provided by a respondent. Classified Scale see nominal scale. Client Facing Staff are marketing researchers who are the link between research clients and the marketing research department or supplier. Clients are the ultimate consumers of marketing research, they create the demand for research services and pay for the research that is conducted.
Clients can be internal or external.
Internal clients are other users of research in the same organisation. External clients are based in other organisations. From the selected clusters, a sample of units is drawn. It helps researchers identify and locate the variables to be used in data analysis. Coding is the organising of responses into categories and the assignment of a unique code to each response prior to data entry.