To be brutally honest, the less you already know the better because you'll not have any of those duff ideas in your head to begin with. Now before you go getting all excited and hitting the 'order' button, there's a few things that have to be made clear for legal reasons. This system works for me and for many other web-preneurs, there's no reason it shouldn't work for you, but there's no absolute guarantee it will. For all I know some of the people reading this letter have no common sense and couldn't follow a simple set of instructions if their life depended on it. So obviously I can't guarantee results.
All business involves risk.
If you're not prepared to risk the tiny amount necessary to get hold of this blueprint then you should not be in this or any other business. That's what jobs are for. There's no promise that Joe Average is going to make anything using this system. Quite honestly the average person fails at just about any business they try. But average is a state of mind.