Sales have slumped on the high street Female consumers are proving harder to please as spending on womenswear has suffered its lowest growth for more than a decade, according to a survey. Although shops have responded to the downturn by slashing their prices, shoppers have been unmoved by this, retail consultancy Verdict said. If the market is to stage a comeback, style, quality and merchandising are going to have to improve, said the retail analysts. Retailers need to work on innovation, move away from aggressive price cutting, and strengthen communication of brand values in order to win over customers, Verdict said.
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