It's lack of affordable access. You can't deal with demand strictly in market terms. When the equipment is provided, low-income or minority kids spend more time at the keyboard than their more affluent counterparts. Desire without ability to buy is not sufficient. Desire has to precede deployment.
Desire goes with deployment.
Actually, we're in agreement. It's just a matter of where those interventions arise. You're asking industry to do these things when I think that it's something for individuals themselves. People savvy about technology do have a responsibility to go into communities where they wouldn't ordinarily find themselves and make their knowledge available. That's what I'm doing.