Broadcast and cable networks, television stations and newspapers all are responsible. And the media do make a lot of mistakes. If the media can get the facts in your story wrong, they probably will.
Complete accuracy is an elusive ideal.
News being what it is, the media will always be attracted to controversial and sensational issues, but when pack and judgmental journalism join the fray, perspective and fairness are frequent casualties. Executives who do well in interviews weren't born to the skill. They were trained to use time-tested techniques that produce success and reduce the reporter's tendency to get the facts wrong. They treat media encounters as opportunities to communicate their message, not something to dread. Media Training Hawaii will prepare you to engage an increasingly aggressive, judgmental and unforgiving press corps, and we do it in the best place to train on the planet.