You can search for experts on the site or fill out a query form and have your request for interviewees sent to every ProfNet member. Once you've found your expert, ask to schedule a phone or email interview. People register for these services because they want you to interview them. Those first few sentences can make the difference between a piece that readers eagerly absorb and one that they slide over like a teenager flipping past the articles in Playboy. Now when I eat dairy, I sometimes feel like I've been kicked in the stomach.
Crafts are big business.
Participants on the Dutch game show Over de Roooie have done all of the above and more. The body is the part where you support your topic with quotes, anecdotes, and personal experience. Be active whenever possible. The passive voice is stilted and boring. Alternate long sentences with short ones to make the article flow better.