Next is larger market share, followed by improved brand or name recognition. Less competition is a factor, but it is far down the wish list. Heading the list of drawbacks franchisors fear when going international is a lack of control over their business. This has lessened in scope somewhat over the years, but it continues to remain a major concern. Then, they are concerned about the difficulty of supporting franchisees, followed by worry over cultural and language barriers, then fearful of laws and regulations.
Cost is a factor as well, but it follows all the others.
But franchising has a way of overcoming drawbacks no matter where they arise. As a concept and as a system, it has some built-in benefits which provide successful interaction between franchisor, franchisees, suppliers and employees. Some of the world's longest-surviving and most profitable franchises not only survived economic downturns, but thrived during challenging times because they focused on providing value at affordable prices to consumers. Franchising has a way of overcoming drawbacks no matter where they arise. If You Can Sell It, You Can Franchise It Franchising and small businesses provide the economic infrastructure of developed economies.