On the Web, your brand and domain name are inextricably linked. You need to establish and protect your online identities, and register domains for every possible permutation of every one of your brands. Ironically, companies which are most successful in attracting visitors to their Web sites may themselves be putting other firms at risk. A survey by Netdata Plus estimates the direct losses caused by private Internet usage, to a company with 3,000 employees, at almost 44,000 a day. Time wasted by employees surfing during working hours makes up the bulk of this sum.
Companies recognize that the Internet is an essential business resource.
Many firms are consequently reluctant to give employees access. Classe discusses potential controls companies may impose to prevent abuse of the Internet and e-mail access facilities granted to their employees, and considers the degree to which staff should be trusted in an age where the dividing line between work and home time is becoming increasingly blurred. The problem of employees unauthorized use of the Internet can only worsen when Internet access becomes readily available through mobile telephones. Employees on the move, like homeworkers, are obviously more difficult to control than their office-based colleagues. Baker and Resch report that the technology is currently marked by slow connections, a lack of applications and tiny keypads.