While small company markets offer ASPs an unparalleled opportunity, cost-effectively reaching and profitably serving these diverse segments will be a daunting challenge. However, coupled with major network service providers, ASPs will capitalize on the burgeoning small company opportunity. The term 'ASP' is unfamiliar to small companies today. As a result, small company ASPs will need to partner with well-known brands to reach small customers. Carriers have unbeatable brand awareness in these markets, but they need to offer more value to their smaller customers to retain them.
Application services are a logical addition to connectivity services.
The study also estimates that by 2004, more than 3 million small companies will use application services, likely subscribing to them through a carrier or broadband connectivity provider. Providing an open forum for the development of global markets, MMTA strives to ensure a high level of competency and creativity in the delivery of new technology-based solutions to the business community.