Accompanying study guide deals with preparation, starting and closing, visual aids, problems and their causes, benefits and costs, and use of the guide. Chapters cover new technology, global markets and trade agreements, home-based businesses, franchising, family business, and going public. Includes additional questions and problems. Instructor's manual contains chapter summaries, concept checks, answers, and transparencies. Level of difficulty of the textual material makes it inappropriate for independent student use, but the activities and realistic case studies may be useful.
Book provides comprehensive source material for teachers.
It offers guidelines for individuals coping with change. Explores how international marketing has been adapted to meet cultural needs, thereby giving companies an edge over their competitors. Topics include differences between domestic and international business, economic rationale for international trade, approaches used to operate in international markets, and identification of special agencies and agreements that promote international trade. Accompanying facilitator's guide provides detailed information about preparation, the appraisal meeting, and follow-through. Teachers will need to address the ethical consideration of discussing one employee's performance with fellow non-supervising workers.