They cross-sell products or services with the highest probability of meeting customer needs and preferences. They can use customer actions or events to trigger a response, such as alerting a bank account executive to contact premium customers when certain transactions occur, or if account balances perhaps deviate from pre-defined ranges. IMC also helps organizations improve knowledge management initiatives through personalization, increasing the relevance of content delivered. IMC can personalize web pages and applications to comply with Section 508 requirements for accessibility. Inc. All rights reserved.
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