Their involvement in the international business, especially that between the small Chinese manufacturers and foreign companies, will be expanded. However, the government relations will continue to be a crucial factor in building a successful E-commerce firm in China. The uncertainty of the results of the negotiation is of all means the biggest risk for Chinese E-commerce startups at this moment. In addition, the Net's success could breed its own problems. As it grows more lucrative, bureaucrats may not be able to keep their hands off.
China is usually happy to accept foreigners' investment dollars at first.
Then it often changes the rules to the advantage of state-run rivals once a sector gets hot. The same could happen with the E-commerce. Online affiliates of China Telecom , the biggest telecommunications service provider in China, and a number of national media, like People's Daily and China Central Television have been laggards but are starting to wake up to the potential windfall. The good relationship with government would be the best help on an uneven playground.