A little creativity can go a long way. And a lot of creativity can show up on your income statement. Think about Coca-Cola. But they have used some creative vehicles for boosting revenue. Look at all of the Coca-Cola branded clothing out there that consumers pay to wear.
Coke works out exclusivity arrangements and joint marketing agreements with restaurant chains.
They consistently look for new ways of bringing more cash home to Atlanta. The same kinds of opportunities are there for the taking for building owners. Schools and building owners near those airports are being paid sizable fees to allow advertisements to be painted on their rooftops. Other advertising opportunities include naming rights. Malls with skating rinks or any other public attractions should seek sponsorship.