Japanese Culture Society Culture is based on Societal Interdependence. The Group is Supreme over the Individual. Wa is the notion of harmony in a group. Entire group benefits if each individual understands personal obligations and emphasizes with the other members.
Decisions are on a consensus basis.
Business System and Organization are very important. Evident in the business world by the keiretsu. The bases of commerce is rooted in mutual trust. Involvement in a particular keiretsu will enable the company to sell its products on a preferential basis to the other companies in the keiretsu. Companies seek to advertise their respective goods with tangible as well as non-tangible values.