For Tuesday, a Porsche. You get the picture. In other words, affordability and luxury are relative terms. Introduced in 1999, Daewoo's product line includes the Lanos, a subcompact hatchback, the Nubira, a compact sedan or wagon, and the midsize Leganza four-door. All Daewoo cars are sold using the same no-haggle model that Saturn has successfully plied for years.
Buyers get one year of free scheduled maintenance and three years of roadside assistance service.
All this coddling is meant to defray consumers' fears about purchasing a new, untested brand. Those that have taken the plunge have been rewarded with exemplary dealer service. Daewoo's marketing strategy focuses on providing extensive feature content along with a low price. The only options on the car were a six-disc CD changer and carpeted floor mats. Looking good is always a priority for the well heeled and the Leganza delivers with smooth curves and a tasteful chrome grille that makes for a pleasing, some say inoffensive, overall look.