The major concerns include the market, financing, equipment, personnel, and growth. It is easy to say that you are going to be a full-service company and provide whatever the customer's needs are. This may be one of the goals for your company. As you know, the basic segments are residential, commercial, and industrial. Within the residential market, there is new construction, custom decorating, and wallcovering.
Commercial work can consist of institutions, offices and stores, or military repaint jobs.
The industrial sector includes bridges, factories, petrochemical plants, fireproofing, linings, shop work, and more. The initial selection of a market will be influenced by your background. You will probably either consciously or unconsciously emulate the organization you were with previously. Obviously, it would be easier to start with something familiar before you develop the capabilities for other work. Knowledge and experience are not enough on their own to assure success.