Research has shown that poor customer relations is the primary reason that customers quit doing business with a store. Customers are very offended by the failure to be greeted or acknowledged when entering a store. This is particularly true when a customer is in a buying mood. Train all store personnel to greet customers. Offer customers a smile.
All customers prefer to do business where they are treated in a friendly manner.
Regular store meetings can be held where everyone can participate in planning and problem solving. Many times customers have a bad experience in a store, but they are reluctant to complain to store personnel. Instead, they complain to other people. Good merchants would rather hear of the complaint first so they can find a remedy. Provide an environment where customers feel comfortable in complaining by soliciting complaints through ads, through signs at the checkout counters, and by signs on shopping bags.