T he next time a telemarketer interrupts your dinner with a sales pitch, you might want to hold your tongue. If your firm doesn't employ call centers for sales and customer service functions, it's probably falling behind the times.
Call centers are no longer a marginal business operation.
They're vital because product sales and customer service are essential to any organization, and growing numbers of companies are dialing up call centers to address those concerns. Then activity started happening in Europe, and probably to some degree in Australia. Then it expanded to other places in the Asia-Pacific. Now call centers are going to South America, and I actually read recently that India now has call centers too. So the industry truly is expanding around the world.