This is probably the most important and significant of your assignments.
Different consumers respond to different cues.
In your creative strategy, you define exactly what approach you are going to take to get consumers to react the way you want them to. Please make sure you read the two chapters in the text on creative strategy before attempting this assignment. Following are some suggested sections of your assignment. Provide some brief demographics, etc. Please structure this section appropriately - list your communications objectives and then under each objective, explain and justify that objective.