It's widely believed that businesses, regardless of their size, must operate online if they expect to survive. Customers increasingly expect to do business over the Internet. It's widely believed that businesses, regardless of their size, must operate online if they expect to survive.
Customers increasingly expect to do business over the Internet.
If you're not operating online, you should be thinking about it, at the very least from a customer service point of view. A company with a Web site is much more available and visible to customers who naturally turn to the Internet. It probably will take less time for customers to find out about invoices and deliveries via the Internet than if they called up and spoke to one of your employees. Because of its ease and convenience, it might be tempting to try to use the Internet as a primary service tool. But that could mean giving up the edge that your company has over larger competitors.