E. Meat and Yams, Rice, Potatoes, and . . . Putting Content in your Presentation Once your visitor has been drawn into the site, that is where you will have the opportunity to educate, impress and sell them on your business or organization. This is where the real substance of your organization or business should shine through. Depending upon your mission there are literally hundreds of approaches that you can take from this point. If you have a service oriented organization or business you will wish to take a different approach than a retail merchant but the basic rules remain the same.
Content is information, news, data, anything that can be of use to a visitor.
Perhaps that action is a simple as signing a guestbook or requesting to be on your mailing list. All of these things help to spur return visits and referrals to your site. You may have heard it before . Include your WWW address and email address in everything that you place in front of the public. News Releases Email Advertising 2.