Wall Street and venture capitalists have now focused on more than revenue growth, they want margins and profits. Integrated Solutions , June 2001 by Dave Clancey, EdgeWater Technology ASP customers have discovered that one size does not fit all and are looking for their ASP to address that fact. ASPs are being driven by both of these demands to evolve, mature, and differentiate themselves. This means all parties need to carefully evaluate their options and partners or be caught in a potentially expensive ASP shakeout and consolidation.
ASPs are an undeniable movement in the IT industry.
The reason is both compelling and simple. More Than Apps On Tap ASPs are diverging quickly as they try to mature and define the space, making it necessary to clearly define the difference between various models. However, ASPs have evolved beyond simply apps on tap with their fixed-price pay as you go model. It is this difference that organizations must evaluate as they examine the ASP model and how it will fit their business and budget now and as they grow. ASP s are now offering additional services to differentiate themselves and appeal to different sectors.