A recent report estimates that Canadians will spend half a billion dollars online for gifts this holiday season. Whatever way you look at it doing business over the net is growing at incredible rates and email marketing is becoming a given element of many marketing campaigns. It should come as no surprise that tools to help us manage our email lists and distribution are becoming increasingly important. The challenge in incorporating email marketing into a campaign is determining what type of email service best suits your business needs, today and in the long-term. Email Marketing Application Tools such as these allow you to create, manage and distribute your own customized email campaigns.
Cost is usually a one-time software purchase.
This approach is best suited to those companies with a fairly well defined target market and corresponding email distribution list. The software applications available allow the user to build, maintain and change their own email distribution lists, create rich messages and distribute campaigns. I would recommend this type of product to those businesses with a pre-identified target audience and an ability to access a distribution list to reach this audience. With a desktop application your original investment provides you with the flexibility to manage and define your own e-mail distribution lists this is the type of service for you if you re interested in owning and maintaining your own list and using this list as part of the intellectual property of your business. The agent or submission service will work with you to determine the list that best matches your product, service or announcement working together you will use pre-existing lists to create a target email audience for your company s use.