You might call all your past customers for tips on who to call next. But more than likely, you will simply place an ad. Print, broadcast, and online advertising are the fast way to get the word out to thousands, even millions, of interested prospects. Here are five simple way to improve your ad to get great response fast. The most important way to improve an ad really has nothing to do with the ad itself.
Ads work ten times better when they are tightly targeted.
Targeting means putting your ad in a place where most of the people who see it are the same folks who are most likely to buy from you. For most businesses, a good example is your morning newspaper. No doubt it reaches hundreds of thousands of readers, but they come from all walks of life and professions. While you are paying to get your ad in front of those massive minions, you have to know that few are intensely interested in what you sell. You often do far better to place the ad in a trade paper or magazine that covers your industry.