It offers up multiple interpretations, multiple ways of making sense of the world. Here is another real life example. Awhile back, there was a debate going on in San Luis Obispo about what to do with a road in town that was always congested with traffic. Some people defined the problem by saying that the road was too narrow. Bud Zeuschner, a communication professor at Cal Poly, who happened to be on the city council, chose to describe the situation in a different way.
Communication is flexible.
It allows us to walk around a problem and define it in more than one way. And how we define a problem is really important because it determines how we go about solving it. It depends on how we define the problem. In addition to mass media and problem-solving, the idea that communication is a process also has major impact on our interpersonal relationships. As adults they might develop mutual friendships with their parents.