Takes a look at nature of demand, nature of competition, factors for success, company's secondary interests, as well as the availability of inputs, the size and the growth rates for Reebok industries. An 8 page marketing analysis. Reebok, the second largest athletic shoemaker in the US, makes a wide variety of athletic shoes for every athletic application, and also carries sports-related apparel and accessories lines. From a consumer's point of view, the company is missing a wealth of marketing opportunity by focusing only on promotion of their own high-dollar promotions, rather than offering any solid information about what it is that makes buying their athletic shoes a wise choice on the part of the consumer. Trends are away from emotion-only sales, but Reebok appears to be unwilling to alter their standard approach.
Bibliography lists seven sources.
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