In return the campground owners send referrals to The Great Outdoors and the dealership reimburses them for every vehicle sold as a result. The Great Outdoors is involved in the Central New York RV Dealers Association show at the New York State Fairgrounds, and has become noted for its creative display techniques year after year. Each year the dealership and arranges its display around it. Once, they celebrated the Adirondacks, complete with appropriate trees, rocks, boulders and animals pro-vided by a local taxidermist. Other years have seen displays including a ranger tower people could go up into and a Hawaiian beach scene with an RV in the center of miniature lake.
Customers come in year after year.
The displays all look the same after a while. The Fortune 500 company has included The Great Outdoors in cluster meetings on how to address customer and dealership needs and on new products. Out of 2,500 Fleetwood dealerships across the country, The Great Outdoors was one of only 10 chosen for the beta test of a computer system linking local dealers with the company. This is the second year for The Great Outdoors rental business. It started with three rental motor homes, and now includes a dozen let out to customers on a weekly basis.