So run your pages through a spell check once or twice, and have someone else proofread them. 7 - Keep your design consistent. You feel as though you're at another site. So, keep your web site's design consistent, and make it clear to the visitor where they are on the Internet and on your site. 8 - Stay away from backgrounds, for the most part.
Backgrounds have a tendency to make a site feel very unprofessional.
If you don't know what you're doing, stick with a plain white background with well contrasting text. It's simple, and it's very clean and easy to read. 9 - Use small images. I don't mean that you should use visually small images. I mean that you should use images that are small in terms of file size.