Pathos , or emotional appeals. Logos , or logical appeals based on facts and systematic reasoning. Logical appeals use examples . In deductive reasoning a generalization is stated and then supported by examples. In inductive reasoning , examples lead to a generalization.
Delivery Be as clear and confident as possible.
Dynamic Presence Dynamic presence is the energy brought to a speech. If the speaker is not excited, the audience wont be either. Nonverbal leakage can contradict the verbal message. Control unnecessary movement. Maintain good eye contact with the audience.