Students with disabilities may request special services at the Student Support Services offices located on the third floor of the Student Center. Extensive use of local, state, and national publications as available in the library and classroom, Internet, radio, television, and outdoor advertising media. Surveys the principles and objectives of advertising. Emphasis is placed on media selection, space buying, and promotional campaigns.
Creative techniques are paramount in the course.
Write copy for broadcast and print media-gender directed. Apply the inverse relationship of emotional copy as it relates to audience age, gender, and education level. Create print ads using traditional print components. Direct the TV usage of limbo, void, infinity, and chromakey background. Differentiate media with regard to selectivity, cost-dominance, and reproduction.