It's time to offer new services, launch higher-profile marketing initiatives for your products and reconsider the number of outside recruitment sales reps. Recent developments on the legal front soothed publishers' concerns, but two new sets of top-level domains could instigate a new wave of cybersquatting dilemmas. Battling against prospectors is a messy situation, but the introduction of arbitration by a global intellectual property group has cut the cost and time needed to regain a domain name. Grab yours as fast as you can, experts advise. The trade group's efforts, however, succeeded in raising awareness for innovative models that grab Web users' attention while simultaneously challenging the shaky ground that separates online content from marketing messages.
Ads get bigger, pipes get fatter and rich media gets richer.
Broadband-enabled online users are ready for streaming audio advertising, according to marketers and researchers. Each weekday New Media Federation members receive the Online Publishing Update , an e-mail summary of newspapers' interactive initiatives and news that impacts all publishers with a stake in the Web. If you are a New Media Federation member and wish to join the e-forum and receive daily updates, follow this link . Based on clients' requests to better meet consumers' demands for convenience and to cut administration and targeting costs, traditional marketing agencies with heavy involvement in couponing are carving out new territory online. Newspapers' hefty revenue stream remains safe for now, but a major shift away from FSCIs could occur in five to seven years, according to a report prepared by Kannon Consulting.