And it isn't very difficult. First, take a look at the toys and clothing you purchase and the movies you rent. Businesses are in business to make money. As consumers, one of our most powerful tools is to make small changes in our purchasing practices, changes that move money away from companies that run sweatshops. Second, write Disney a brief letter.
Corporations care deeply about their public image.
Write and let Disney know that you're deeply concerned about sweatshops. In your letter, ask CEO Michael Eisner to restore pride in the Disney label by paying living wages in factories around the world. Be sure to congratulate Disney on the important baby steps they've already taken, such as developing a strong code of conduct for factories and subcontractors. But remind him that there is much more to do. Ask Disney to carefully enforce the code of conduct in its 3,000 manufacturing facilities.