Was information easy to find or did you run around in circles. Not everyone is on high-speed connection. Make a note of web sites that you particularly like. Inviting or startling. Just like watching TV, colours do affect site visitors.
Companies use their web site to expand on their advertising.
Saves time for all involved. This can affect the cost of your site if you need web authoring. Consider the cost and time - either way. Hopefully the above suggestions will be of help. Should you need additional information, please contact me.