I really am an extremely strong advocate of cable TV for health education. If you know your cable TV, they play public access programs over and over and over and over. Well, nobody else may see it but the chef is there with his mom and pop and family and everybody else. So they're all looking at him on TV and he is getting more interested in health. We did not have trouble getting volunteers for our food demos after that either.
Cable TV has a disadvantage.
If you look at cable TV like you do commercial TV, you're going to lose. People don't click their way over to health kinds of programs. But people do not accidentally stumble into this room very often either. You schedule events for it. I think that public access is very under utilized by health educators.