A web page will give the company around the clock advertising. What is unique to this advertising is that the pages provide a customized service to all customers with only one advertisement, instead of one per country or region. You will be able to reach any customer in the world. If the page is designed correctly, these same customers will find what they need in your site and return. This 24-hour public relations is vital to a company's success.
Customers expect every company to have a web page.
If they do not then the company is seen as old fashioned or behind. If the page is poorly designed, the company's image will be tarnished. Web pages have actually lowered the barriers between large firms and the small business owner. Users should not be able to tell if the page is owned by a single businessperson in their basement or a high rise executive. We all have the same technology available to us.