They want to spend money on things that they will use, and will last. They want more garment for their 20 bucks. There are also big markets in Dallas, Atlanta and New York, but we don t venture out that far. We need to stay West Coast, and keep the West Coast influence. Becker made eight buying trips last year, and that doesn t include trips to Portland.
Buyers say they have to shop often, for several reasons.
And some companies do what they call cut to fit, which means they don t manufacture until the orders are in, so you are forced to buy that far out. You learn it the hard way, and we still make mistakes. They ll try new that s on sale, and if they really like it, they will pay full price another time. There are ways to work within the system, especially in the sizing game. Becker looks at what has sold in past years, and utilizes trusted clothing lines that feature letter sizing, instead of number sizing.