Chapter 10 Today s high-powered yet affordable personal computers have encouraged businesses to reexamine the way they deliver information and entertainment to their customers.
Computers invite people to explore new ways to communicate, get information, or be entertained.
For much of history, information was presented via a single, unique medium . A medium is simply a means of conveying information. Sound, such as the human voice, is one type of medium, and for centuries prior to the invention of written languages, it was the primary way of conveying and receiving information. The creation of written language gave people a new medium for expressing their thoughts. People long ago discovered, however, that messages are more effective that is, the audience understands and remembers them more easily when they are presented through a combination of different media.