Participants completed a quiz and explored the answers. There was much to learn. Try this quiz. Consumers regard the body as a machine that needs lots of high-octane fuel for top performance. Consumers regard the body as an inconvenience that we should rise above, but it needs food for maintenance.
Consumers regard the body as a medium for sex and sensuality.
Food is all about fun. Preparation is art and celebration. All three statements are true-for specific groups of consumers. These are the findings of an extensive cultural archetype study done by the Food and Consumer Products Manufacturers Association of Canada . This was not just a survey where the results are accurate within 4 percentage points 19 times out of 20.