Their waiting room is immaculate. The waiting room has a vast selection of magazines to look at. Magazines are kept current, with out dated magazines discarded and replaced. The walls inside the store are made of windows. They set up the interior of the store like this so customers could watch over the worker to see the job they were doing.
Coffee is brewed fresh and is complimentary to the customers.
Sales people dress is slacks, dress shirts, and ties. They address all customers as sir and mamm. A man named Stienberge opened this tire shop with the intention of differentiating himself from the competitors with a unique service environment. A large percentage of his clientele today are females. Woman feel comfortable shopping at direct tire which tells you a little about the environment he has created.