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If you don't know where you're going, you'll end up somewhere else. Campbell Entrepreneurial Success Stories A Baltimore druggist named George Bunting noticed that the skin salves then available had unpleasant odors and that they stained clothing. Customers complained about this, and so he put some soothing ingredients into a cosmetic cream. The statement led Bunting to name the product Noxzema. The rest, is history.