Boeing is not expected to build a competing model. The Senior V.P. and President of the Boeing Commercial Airplane Group is Alan Mulally. Boeing is listed on the NYSE as BA . Boeing Annual Report, 1997. The Market Demand-Side Business has been booming in the commercial aircraft business.
Demand is strong with orders flowing in at a record-breaking pace.
The thriving domestic economy, burgeoning new markets in Asia and Latin America, deregulation, and weak oil prices have prompted airlines worldwide to order sleek, new jumbo jets. Demand in this market has unique characteristics. Rising demand has led Boeing to precedent-setting production rates, up to 43 planes per month. This target was approached over a two-year period through 1998. Its previous production high was 39 units per month in 1992.