Building the brand happens at the local level through our actions as much as through our advertisements. Honesty, openness, social responsibility and caring for others. Each of these concepts sets electric cooperatives apart from every other kind of electric utility. Members first Unlike any other utility, the common thread of Touchstone Energy values is evident in every aspect of electric cooperative business. Instead of profits for investors, electric cooperatives put members' interests first in all that they do.
Cooperative members are the cooperative owners, without exception.
During the first few years since the beginning of Touchstone Energy, cooperatives have accomplished more than we imagined. As we measure our efforts so far, we are finding greater public awareness and acceptance of Touchstone Energy electric cooperatives. Tom Upshaw is the chair of the Touchstone Energy board of directors. He is president and CEO of Palmetto Electric Cooperative.