Continental wants to separate themselves from the pack. They want to tell their customers that they deserve a clean plane, courteous treatment and on-time flight. Satisfied customers are the key to the success of any business. Customer understanding, commitment and education are not to be taken lightly. These key elements are the necessities that should be practiced each and every day by employees in companies everywhere.
Customers can spell the difference between zero and substantial profits.
Customers are the last link in the industry chain. It is imperative that companies apply the golden rule in every transaction.