Which we find persuasive, convincing, or pleasing. And the AbsolutDJ . Even the calls for art-works contests using the brand name are well known. Advertisements for commodities are highly dramatic and poetic and, of course, rhetorical in their attempts to persuade or seduce the consumer into purchasing the goods. Often what is 'sold' or 'exchanged' is an experience along with the so-called goods themselves.
Ads are participatory experiences.
This we know and understand already.