Here are some tips for making the most of each inch of your TV listings, courtesy of Bill Callahan, vice president of advertising and newspaper sales for TVData. Readers want alphabetized movie listings, including descriptions, plus when and where the movie runs. Readers plan a week around this. The search continues.
Breakout listings for topics, such as sports and business.
If you have to find space, pare the infomercial-heavy hours of midnight to 6 a.m. Trim the explanation on premium pay channels. But, please, don t cut the puzzles. Readers will make sure you regret it.