It has been said that change is the only constant. When it comes to building a brand, that's both a challenge and an opportunity. A challenge to convey a singular voice. An opportunity to build brand relationships.
Brand relationships are the result of brand experiences.
Experiences that have been created by touching a medley of emotions and associations that turn simple connections into complex and lasting relationships. When a consumer relates to a brand, when he or she understands the personality of that brand and embraces it as a reflection of his or her own persona, that is the brand experience at its most powerful. The first component, of course, is the product, service, or experience itself. It must then be supported with awareness builders such as advertising and publicity. Nurtured with interactive experiences, both on-line and on site.