Corporate Identity A Process of Strategic Interpretation in an MNC tarkastettiin 22.1.1999 Helsingin kauppakorkeakoulussa.
Corporate identity is an ill-defined concept.
It has attracted growing interest among both scholars and practitioners in the recent years. All disciplines tackle the question of identity inside their own paradigms, which leads to overlapping definitions and conceptual chaos. This research deals with the concepts and management process of corporate identity. The area is said to be growing in importance in global markets and acting as a differentiating factor between companies. The ability to create a sense of corporate strategic direction and the organizational skills and capabilities required is said to be of crucial importance in future competition.