The value of branding can only increase. Building brand equity is an essential part of a marketing strategy. It's like money in the bank that can be used to leverage growth and enhance profits. Here are a few test questions to see if your proposed brand is going to cut it. Songs, slogans, jokes and images are great.
Awareness comes before appreciation.
The world has gone high-tech. So has your competition. If you can't answer these questions, gather a focus group of folks like your target audience. Try out your brand, then listen. When your customers scream it back, that's branding.