And you can exclude specific catagories of competitors banners appearing on your pages. You accomplish this goal primarily through and in this order, your copy, color, graphics. Therefore spend as much time on the five to ten words that little box has space enough for as you did practicing to ask for that first date. Bright colors almost always out perform the reds and the blacks which are less effective. Use yellow, orange, blue and green.
Animated banners have multiple advantages over static or single screen banners.
Use them to layer in additional copy. A three screen animated banner easily provides enough room for five to seven words per screen. Just make certain the copy that you choose for the first screen is compelling and attention getting. Focus on your web site's premium benefit. Banner size, should be maintained at 3-5K which is ideal if you can accomplish your copy and creative objectives.