Chapter Two discusses traits and skills, coursework, and internship experiences of benefit to entry-level employees. Chapter Three describes entry-level positions, a typical day, the pros and cons, and career tracks of advertising professionals. Fourteen advertising agencies are profiled with statistics on new hires, professional advancement and salaries, descriptions of entry-level jobs, suggestions for interviewing with the organization, and a contact person. O'Dwyer's Directory of Public Relations Firms . J.R. O'Dwyer Co. Inc., 1999.
Alphabetical listing includes contact persons and a list of clients.
Public Relations Insider Report. Ivy Productions, Inc., 1999. Chapter One presents an overview and current trends of the public relations industry, profiles a typical PR firm, and discusses culture and trends in the industry. Chapter Two discusses the traits and skills, coursework, and internship experiences of benefit to entry-level employees. Chapter Three describes entry-level positions, the pros and cons, and the career tracks of professionals.