The votes are only open to List members. The winner will get to choose a prize from one of the sponsors. This is ranging anywhere from pairs of drivers to CD's at the moment. If enough sponsors sign up then the runner-up will also get to choose a prize after the winner. The way this works is that a sponsor signs up to donate a prize, but they only have to give up the goods if their prize is chosen by the winner.
All sponsors get recognition on the homepage during the contest.
Once the contest is over the sponsor whose prize was chosen will receive a free banner for 6 months on the list homepage, giving them exposure to thousands of potential customers. We will not be advertising on the list homepage. If enough sponsors sign up and the runner up chooses a prize, then a second, smaller tile will be granted to the sponsor of the runner up for six months. I am in the process of emailing and calling all of the companies who have done business with the List in the past to encourage participation. Also, some of the sponsors have expressed an interest in competing in the contest.