The communication strategy will provide a 'software component' of hygiene education to the School Water and Sanitation Programme . Also, as part of the Social Mobilisation Programme , students and teachers will map and monitor latrine construction and hygienic behaviour in the school catchment area, complementing wider advocacy efforts using influential community members. Through the reduction of disparities, promoting gender balance in caring for the environment, and supporting a decentralised approach to planning, implementation and monitoring, there are programmatic grounds to expect a giant leap forward for a safer, cleaner environment in Bangladesh by 2001. Key elements Key elements of the communication strategy include, establishing a campaign identity and personality and using a cartoon character to create a visual linkage between various campaign packages. This site is maintained by IRC International Water and Sanitation Centre .
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