Watch out for typos. Choose the form of the word you use carefully. Generally it is best to use the singular form of nouns for searches. Still others may find sites where either occur anywhere in the site. Knowing how the search engine operates will facilitate a successful search.
Advanced queries are best.
Advanced queries have many operators. Just like any information source, the Internet has both accurate resources and resources containing misinformation. The URL of the Web page provides some idea of the reliability of the information. For Web sites that belong to official organizations, major newspapers or magazines, or well-known companies, the chances are greater that the information is accurate. When dealing with companies, you may still find an advertiser's slant.