McDonald's was actually making changes before the White Paper was released and is, clearly, one of the leaders in the field. The impression given by the critics is that nutrition is the only factor which should determine the choice of food. In reality, for most people, nutrition only plays a minor role. Factors such as family background, availability of food, price, and most important of all, taste. The vast majority of people expect their food to be enjoyable to eat.
Consumers are free to choose for themselves the food they wish to eat.
Governments, food companies or nutritionists cannot force people to eat food simply because it is considered to be nutritious. The success of this approach can be illustrated by considering what has happened with milk. The introduction of semi-skimmed milk, which has less than half the fat of whole milk, has been a huge success. Semi-skimmed milk is similar to whole milk in the way it is used, and tastes very much the same as whole milk. By contrast, the demand for totally skimmed milk has remained static over the same period.