This funding approach has been used in Australia, the United States, Canada and other countries, and has proven to be effective and politically popular. It calls for the creation of new partnerships for health, between governmental and nongovernmental organizations, between public and private sectors at all levels of governance in society and for the formation of a global health promotion alliance. Such concerted intersectoral and transnational efforts are urgently required to counteract the efforts of the multinational tobacco companies. Marketing restrictions Advertising affects young people's perceptions of the pervasiveness, image, and functions of smoking. Studies have shown that in some countries, tobacco advertising is twice as influential as peer pressure in encouraging children to smoke.
Children are often more likely to buy the most heavily advertised brands of cigarettes.
Because tobacco advertising is inherently misleading, public policies should prohibit all tobacco advertising and promotions, including free samples and other giveaways, sale of non-tobacco products that carry a tobacco brand name, point of sale advertising and tobacco company sponsorship of sporting and cultural events. Those countries which have adopted bans on tobacco advertising as part of a comprehensive tobacco control programme have seen significant declines in tobacco consumption. In many countries, tobacco products are routinely sold to children, while selling other addictive, lethal drugs to children is not tolerated. A minimum age of 18 or older should be established for tobacco sales. All tobacco retailers should be licensed and their license should be contingent on obeying the law.