This system is really no more simple than the kind of system we re talking about, which is a content-based system. We ll get to that in a little bit, but let me just pursue this with Mr. Wolf. Well, first of all, the problem with any kind of content-based system is that it s completely subjective and unworkable. Well, we re not talking about the content-based system now. We re talking about the new system that was introduced today.
Advertisers view every show that they go into.
Television is not an electronic baby sitter. I think is specious. I think that parents have a responsibility. That s why it s called PG, parental guidance. Watch the program, yourself.