Certainly we've all, at one time or another, attempted to fish one of those areas, only to find that the water was six inches deep and the bottom was pure bass-repelling muck. All that glitters is not gold, and that saying, likewise, applies to possible bassin' areas. Before wasting any of your precious fishing time on a particular spot, always determine if it actually has any real potential. Some of the finest fishing locations I know of are a mile from any shoreline and completely void of any visible features to indicate their existence. Visible cover does not guarantee bass, but it does draw a lot of haphazard, time-consuming fishing effort.
Color is the most important aspect in selecting the proper lure.
In priority order, the most important characteristics governing lure selection are depth, speed and size. That is a fact of profit-oriented business in a capitalistic society. Of course, they must also catch bass reasonably well in order to remain a successful market venture for the manufacturer, and most do so. The myriad of fishing lure colors available will all catch bass at one time or another. However, color is simply not a significant factor until we have first considered those listed above.