4th Wave created a full automated e-business solution for Pardy's. The HTML is transferred by FTP to the auction-net website where it is automatically parsed to include correct design elements, lot numbering etc. Information on the Catalogues and Auctioneers is stored in an SQL database. The correct logo for the given auctioneer is automatically included in the catalogue. Catalogues are automatically archived after the auction date.
Browsers can find items of interest and then attend the auction, or submit a bid by e-mail.
The site has provided Pardy's with a powerful additional information channel for their clients and this has helped them maintain the lead in their niche market.