Alan Feldman, president of McDonald's USA, said the restaurant in Kokomo, an auto-factory city of about 45,000 people located 40 miles north of Indianapolis, is a test site. Alan Feldman, president of McDonald's USA, said the company hopes to double its U.S. business in the next 10 years.
Customers can also call ahead, then pick up orders off the diner menu.
Feldman said the company hopes to double its business in the United States in 10 years without doubling its number of restaurants. He said existing restaurants can be converted to accommodate the diner concept. Feldman said the aging Baby Boomer generation is one significant reason. Obviously, I think this is a more family-oriented idea. It's within the McDonald's concept and it's certainly a different spin.