Sitting and watching television or having some other form of entertainment is not a punishment. A good rule of thumb is to put a child in timeout a minute for every year of their age. A wind up timer is good for this. That way if you become distracted and forget, the child will not be sitting in timeout for longer than they are suppose to. Giving a couple of warings for bad behavior is fine, but never acting on the threat of a timeout will let the child know you will not act on their bad behavior.
Consistency is the key to effective discipline.
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