When it became too much of a headache, we decided to bring that service in-house. Now we've got several traditional offset presses to handle client needs. More and more, companies like ours are looking to capture a larger portion of the job. It makes sense because it's much easier to work with one vendor versus separate designer, pre-press house, printer, and mailing house. It creates far less logistical nightmares for the client.
Buzzwords rule, at least for a brief period.
First, there were those who didn't want to hear about digital anything, according to Buck Bell, founder of Station to Station, which offers digital pre-press, conventional printing, large format printing, and digital photography. Now the thrill that comes with any new technology is gone. Clients just rely on us for graphic production savvy in general. Which is why when it comes to printing, Station to Station offers traditional offset over digital printing. But that said, we promised we'd never go into digital printing unless it enhanced the quality of what we were doing, and it didn't.