An example is the case of ice cream. Before the entry of a multinational, an Indian brand of ice cream was sold for about Rs 10 to 12. The ice cream introduced by, the multinational is being sold around Rs 30. The same story is repeated in many other like soap shirts etc. This phenomenon is true with almost all product segments where the multinationals have entered.
Competition is good for the consumer provided it is fair and equal.
This should be supplemented by an effective Government machinery and concerted community action to penalise culprits who exploit consumers in the, name of quality Foreign consumer products have succeeded in various countries of the world under colonial economic conditions and patronage. It is concept employed by corporations to exploit uninformed customers by compromising quality and price to enhance corporate profit. The customer in India is 'loaded with exorbitant prices as he is practically' defenceless against aggressive. It is absurd to suggest that companies spend vast sums of money to encourage a prospective customer to use his free choice. The advertising budget of some of the multinational companies is more than the combined sales turnover of their Indian competitors put together.