A diamond's shape also plays an important role and often affects how much sparkle it displays. Round shapes possess the most brilliance. Marquise, Pear, Princess, Radiant and Emerald cuts are very elegant and also possess great fire. The word color brings to mind bold, vivid images, but when used in regards to diamonds, the meaning is quite the opposite. The most sought after diamond is actually referred to as colorless.
Diamonds range in color from colorless to yellow.
There are also fancy color diamonds that are highly sought after such as pinks, Canary yellows and blues. These are extremely rare and can be quite expensive. Also known as Fine White or River White. This diamond color is the finest and rarest. Known also as White, experts sometimes find them hard to distinguish from Colorless when they're set.