Our membership has been declining for the past several years across the country. Fraternities stand at a crossroad. Passive IFC and chapter efforts must be transformed into active, direct practices. Friendship, the principle benefit of joining a Greek organization, has not gone out of style and is still very much in demand on every campus. Interest in friendship-based groups will always exist among students.
Continued dialogue develops the relationship into a friendship.
Therefore, successful recruitment is based on friendship. Since recruitment is nothing more than making friends, chapters that embrace the friendship approach will attract a larger pool of students. Fraternities can meet this need to belong when our message is friendship. In analyzing the pool of men on campus, three types emerge. These men are legacies, friends of members or acquaintances of alumni.