Things like creating and sustaining branded relationships based on trust. Or using a sales force's persuasive power to build and maintain that trust over the life-cycle of the customer relationship.
Commerce is commerce, whether it takes place in a boardroom or a browser.
The rules of engagement are pretty much the same. J.B. Holston III, NetSage President, CEO and Chairman of the Board. Consider the example of a corporate purchasing agent investigating a vendor's products. The agent logs on to the vendor's Web site, where a virtual sales assistant helps her to find the exact products she is looking for. After answering her questions, the sales assistant makes additional purchasing recommendations, customized to the agent's specific needs.