Uses Resources Properly . Software must answer questions that help you best utilize your resources. Prospect matching is essential. Software must enable the dealership to get back to the basics of allowing salespeople to sell and general managers to manage. Services Customer Needs .
Computers are good at keeping track of details and performing repetitive tasks.
Software must generate a wide range of personalized correspondence to past, present and future customers. It must also generate comprehensive daily reminder lists and reports for sales staff and management that ensure customers never slip through the cracks. Keeps Management Informed . Anyone who has been in the RV industry knows that sales representatives do not like to be tracked and in some cases will do anything to avoid it. Yet it is crucial that management stays informed.