A brief outline of the assignment is presented below. Identify a target audience, including specific demographic, psychographic and lifestyle descriptions. Explain the rationale for targeting this audience for this product or service. Identify advertising and publicity media targets and include rationale for each based on circulation, demos, etc. Analyze other direct mail, Web, and special event promotions as appropriate.
Assignments are due at the first of the specified class period.
Normally no late assignments will be accepted. In emergency situations, you may make special arrangements with the instructor for turning in an assignment late at the loss of one grade per day. Please note that turning in an assignment on the day the assignment is due but after the class period begins will count as one day late. Your grade for this course will be based on your performance on the three examinations, a project, and two readings summaries. The final exam, which will be a cumulative application of material presented throughout the semester, is an opportunity for you to significantly improve your grade in this course.