You'll have to comply with the legal requirements imposed by the host government. Often the host government will want to see all advertising before it runs. Language and cultural differences affect the way local audiences respond to ad messages. Use of media will vary from country to country. E. Advertising and IMC Strategy 1.
Advertising plays a key role in shaping customer opinions and behavior.
In the introduction stage, pioneering ads build awareness of a new product. In the growth stage, competitive ads help combat pressure from rival products. In the maturity stage, reminder ads keep the brand name in the customers' minds. In the decline stage, the function of ads may be to help clear out merchandise. However, marketers now spend more on sales promotion than on advertising.