So you have to work smarter. The only way to save money now is to deploy your dollar so that you get a maximum return. We always have the client in mind and we try to work within their budgets. If the young local directors and producers can t direct and produce it s always going to be about importing Americans. When you see a film like Noroc in which not a lot was sacrificed in terms of telling the story, you can see that the technology should be transparent, efficient and cheaper.
Digital cameras are amazing in terms of the cost and the quality.
And the reality is that most stuff is delivered on video anyway. Only feature film is delivered on film. Says Downie, The new digital technologies have raised the bar. We are working with Brian because picture and sound are one. If a filmmaker is going out with a digital camera, instead of recording on separate devices, he is going on to the digital camera.