There's good reason to learn the rules, according to the findings of the report below that analyzes marketing to kids. This year, the figure is expected to be about twice that amount. The best creative is truthful and comes from the child's perspective. More than 25 million American kids go online. They log on from homes, schools and public libraries.
Children respond to banner ads that are colorful and simple.
Children who have more power over the remote control may see as many as 40,000 commercials. Factor in the number of radio spots, print ads, Internet banners and billboards, and the number skyrockets. The Children's Online Privacy Protection Act of 1998 went into effect April 21. It requires some types of commercial Web sites to obtain parental consent before collecting, using or disclosing personal information from children under 13. Kid-sized Web sites that companies place at popular online destinations for children.