Creation of high value enterprise know-how. The creation of this know-how depends on education, research and societal organization. Designing is a process of converting information that characterizes the needs and requirements for a product into knowledge about a product. Thus designing becomes an issue of information processing. The principal role of a designer, in Decision-Based Design, is to make decisions.
Decisions help bridge the gap between an idea and reality.
In Decision-Based Design, decisions serve as markers to identify the progression of a design from initiation to implementation to termination. OK sounds good. As a professor of mechanical engineering my challenge is to contribute to the development of this science. This of course is what we are gathered here to address. Clearly we need to change the culture within which design is to be taught.