This argument will win over just about any news director or reporter. It is of course always a good idea to make friends with some sympathetic reporters in each station. They can let you know if the station is about to do a five-part series on holistic healing or people abducted by aliens. While you might not be able to prevent this series from airing, you can make sure it has some rational thought in it. Keep in mind that, as obvious as you believe your viewpoint is, chances are the people deciding what gets covered have not thought of your viewpoint.
Chances are they see no harm in doing stories on ghosts or UFOs or iridology.
They most likely look at it as something unusual and interesting. Don't throw your hands up and complain to your fellow skeptic. You're preaching to the converted. And if you do get up the gumption to do something about what you don't like, make sure you direct your complaint to the right person, or you are wasting your breath. News directors and general managers care deeply about public perception.