The set up is important because it uses all the little details to extenuate the pictures and information to be put on later. The background is an important detail that should reflect the person and not cause gagging reflexes in the viewer. If it is too bright or too dull the viewer is not left with the best impression. The kind of font that one uses is another important element to the page as it shows creativity and flexibility. It is important to remember that the words should be able to be read and seen, not lost in the same color pattern as the background.
Animated icons are another wonderful way to add some personality and interest.
Beware, though, too much can get overwhelming. Kelley Wilson's web page is an example of wonderful composition and creativity without overwhelming the viewer. Her moving icon adds personality and charm and her use of color is different and yet not repulsive. The pictures give a personal touch that shows the viewer who you are. They say a picture is worth a thousand words and it is true.