Later evidence showed Shell might have stopped the killings had it tried. The writing is clear and flattering. We care about what you think of us we will continue to seek your views. The message of the ads is a tempting win-win bargain. The answer, for Shell, is no.
Business can have it both ways.
But the incessant global search for fossil fuels makes oil and gas cheaper, and solar relatively more expensive. Shell's self-fulfilling position is that it must keep searching for more fossil fuels because oil is still the cheapest and most convenient energy source. Solar's time will come. Whether it will be in time to avoid catastrophic climate change does not seem of great concern to Shell. Both, of course.