This is due primarily to the fact that there is no designated person of responsibility to see that critical information is distributed to subscribers via the ListServ. Further, the effective audience has steadily declined in recent months as a result of little or no promotion of the ListServ at conferences, or in mailers from CalSACC to the colleges. In general, the CalSACC ListServ has been failing because it was completely dependent on CalSACC to provide it timely information on a regular basis. A permanent web site on the Internet may provide a better solution to CalSACC's electronic communication needs. Unlike a ListServ, a web site has the ability to provide information on demand 24 hours a day.
Constituents can access the web site at their leisure and retrieve information instantaneously.
Unlike a ListServ, constituents can access high volumes of information without having to wait for a human response, which in many cases, take days to process. A CalSACC web site could contain many of the informational items that are requested on a regular basis such as complete copies of the Policy Agenda, the Constitution, or the meeting calendar for the current year. These are just a few examples of how a web site could be used to distribute information to the constituency. However, in order for any kind of venture into a new medium of communication to be effective, it must be addressed in the context of a comprehensive communications framework. Traditional communication techniques such as letter mail, faxes, and telephone calls have met with limited success and are by their nature, very expensive when used on a regular basis.