Consumers are no longer willing to settle for tough, low-quality products.
They want a quality eating experience every time. Over the last 20 years, inconsistency in beef palatability has led to a decline in beef consumption. That filters back to reduced market share for the beef producer. CVD is a feedlot performance and carcass data collection program that enables producers to analyze their management strategies, herd health programs, and genetics. The CVD program does not just focus on how calves perform after weaning.