If you need a listing of newspapers and magazines immediately, or you are outside the US, Click Here . For talk radio stations, Click Here . These two are not always available in small town libraries but might be brought in by request. Check with your local librarian. Do the research.
Clipping services read everything.
They clip out articles about subjects you have specified. Along with the articles they will commonly attach, the media circulation, the date it ran, and the name of the media. This can give you a good handle on what is of interest to readers about your industry. Don't forget the local media If you are fortunate enough to be featured in national media, don't forget to let the local media know about it. Also be sure to let employees know about your national exposure.