Since it's not hard to promote the program and convince individuals to contribute eligible gifts, matching gift programs are one of the most cost-effective projects you can run. Following regular annual donations with little additional effort, you need not solicit corporations directly, and your organization does not have to compete with other institutions for corporate attention. These are just some of the many reasons your organization should take advantage of a program. It may be the easiest money you raise. Companies receive real benefits, too The charities aren't the only ones that gain.
Companies also receive benefits.
Corporate relations and communications, perceptions, and overall image improve. Employees appreciate corporate support of their community imvolvement, and the public sees management and employees as working hand in hand for the common good. Matching gift programs also provide low-cost publicity and are flexible enough to meet a variety of objectives and corporate budgets. CharityVillage Ltd. All rights reserved.