Final project required. Role of rhetoric and ethics in evolution of the individual, governments, and society. This course covers qualitative as well as quantitative research. Analysis, planning, implementation and control of marketing programs are emphasized within a strategic marketing planning framework. Topics include the scope of direct marketing, planning and launching direct marketing programs, database management and measuring responses.
Areas covered include intrapersonal influences, interpersonal influences and situational influences.
These influences are examined in communication contexts including health, marketing and political communication. Students will learn about the non-recurring events that organizations use to effect the behaviors of customers and publics. CS 626 Crisis Communication 4 credits Students will learn about the development of public relations strategies in crisis situations. The course will focus on the importance of internal communication and media relations during a crisis. This course will help students to develop communications strategies for the internet.