Creating loyal customers can happen more quickly with the Internet. By definition, however, loyalty comes through experience and time. Building brand loyalty is not simply a matter of customer satisfaction. That's the starting point. With the Internet, information about competitors is just a click away, and switching becomes much easier.
Brand loyalty comes from meeting and shaping customer expectations through experience over time.
You always deliver top quality services. You can be counted on. You anticipate their needs. You demonstrate loyalty to them. From this perspective, it should not be surprising that the e-business consulting and professional services space remains wide open.