Top level listings are absolutely critical for the success of your Web business. According to most studies, the average user never goes past the third page of the search results. Pure search engines add Web site pages to their databases automatically based on user submissions. Individual search engines use complex algorithms based on a site's information and html code to rank sites. Google is an example of a pure search engine site.
Directories are the second type of search site.
To get listed on a directory, you must actually submit your front page on the directory's submission form. Unlike pure search engines, directories don't automatically add sites. Human reviewers check every submission to decide if it's appropriate for the directory. Web sites submitted to directories are usually ranked according to the information provided on the submission form, as opposed to actual information on the Web site, so what goes on the form is critically important. The Open Directory is an example of an Internet directory.