Two 30-second TV commercials were developed. One ad features a local meteorologist explaining ground-level ozone and highlighting some of the actions that can be taken to reduce it. The other featured the Smoginator reminding the residents that their help is needed in the fight for clean air. All the radio spots feature the Smoginator speaking to various people about actions to reduce smog. The downtown Dayton workforce was targeted for a special incentive program that offered free parking for carpoolers and vanpoolers.
Advertising encourages people to use the trolley to get around downtown instead of driving.
In an effort to reach younger residents, a school program was developed for students in grades 2-5. Twenty-five schools were visited and more than 110,000 students participated in the program. The cards were distributed to customers at gasoline stations and auto service centers throughout the region. The advertising, in the form of information booklets placed inside the magazine, was distributed to more than 210,000 households in the Miami Valley. These slides are shown on the movie screen beginning 15 minutes before the featured film.