They will be more likely to want to breed to your dog or get your dog's puppies. The puppies from a champion dog are usually considered more valuable. It is a fun and competitive hobby and not much more expensive than some hobbies I have seen. It is a fun thing to do with your dog. If you think you might like to show your dog, drop in on a local show.
Bystanders are usually more than happy to explain things to a novice.
If you are still interested, then start training your puppy for the ring at an early age. It not only must walk beside you on a leash, it should preferably prance with tail and head up, looking happy. Your puppy should get used to being bathed, having its nails clipped, ears cleaned, hair trimmed, etc. at an early age. You should practice putting your puppy in the show position on a table and on the floor as often as possible. You want your dog to get used to strange people, dogs and situations when it is growing up, so it can take a noisy and distracting show in its stride.