Sometimes their language is so skillfully crafted that they distort the truth in ways that are difficult for even the most careful observer to detect. Here are examples of distortion techniques that you should watch for as you review candidates' campaign materials. References to race, ethnicity or martial status can be subtly used to instill prejudice. Evaluate candidates' use of television More and more, people tune in to television for their main source of information. Television is a visual medium dependent on good pictures and timely events to tug at your emotions and keep your interest.
Candidates are aware of the potential power of television and try to use it to their advantage.
For instance, in a newscast, the picture you see of a crowd with banners and balloons cheering for a candidate may have been staged by a media advisor whose job is to make the candidate look good on television. The same warning applies to televised political advertisements. When you watch political ads, you need to be aware of how the medium influences your reactions. Ask yourself some questions as you watch. Back the candidates you believe in.