Robin Hetherington explained that the company, which is based in Russell Court on the city's Lisburn Road, has basically been bought by the people running it. He said clients warm to the fact that it is locally owned. This especially applies to international firms looking to gauge the Ulster marketplace. They collectively say they will continue to respond to trends just as the firm has always done. GCAS Group, which employs 50 people, sees itself as a flexible company which offers marketing solutions for budgets large and small whether through a single discipline or a mix of disciplines.
Clients can pick and choose what they want.
The GCAS Group client list makes impressive reading. It includes Stena Line, Vodafone, Translink, Amacis, Bass, Dunnes Stores, Gilbeys, NIE, Dupont and government agencies. The ferry company previously used GCAS to cover its marketing strategy in Northern Ireland. This has now been extended to include Scotland.