And right off the bat, you can assure your prospective exhibitors that there will be an audience for them. The main limitation of the pavilion approach is that you do not control or own the show. Choosing a venue Begin by determining your objectives and evaluating your resources in order to decide if having a pavilion is indeed the best approach. Then, based on your objectives and the objectives of your potential exhibitors, choose a venue. Talk with exhibitors in your current shows, particularly those who have already exhibited overseas.
Check directories that list international events.
Find out if the shows have representatives in the U.S. and Canada. And talk with industry specialists in government agencies. For example, the U.S. and Foreign Commercial Service can provide market data, customs information and background on foreign trade fair organizers. The biggest show, or the show that is the acknowledged leader in the industry, may not necessarily be the best choice. For example, if your exhibitors have a product that is very marketable in Spain but not in the U.K., then it would behoove you to look at a Spanish trade fair rather than picking the largest fair in Europe.