During the visit, dealers would also assess the value of any trade-in, and they would complete all documentation. Then, within seven days, they would deliver the car. Super service can take many forms, but its two most important features are rapid delivery and reliable delivery. Super service also means having the flexibility to handle last-minute customer changes while continuing to provide the same level of service. Until the late 1980s, Cemex's operations looked just as chaotic as every other company's did.
Customers can change orders at the last minute and still receive on-time shipments.
The market rewards super service by letting Cemex charge higher prices. Go back to what Weyerhaeuser did with its door factory. Weyerhaeuser escaped the downward price spiral that usually comes with a commodity product. Many companies try to compete by offering products with different capabilities. When that approach falls apart, they try to compete by lowering their prices.