The Motorcycle Journal's design mirrors the sophistication of its editorial with pages that are as much a pleasure to view as they are to read. Unlike many other motorcycle magazines that are splashed with neon clolrs, flashy graphics and overcrowded designs, The Motorcycle Journal strives for an open, clean and elegant look. Each layout uses justified text blocks and layered white space to form a consistent grid structure. Lush, vibrant images nestled within this white space transport the reader to exotic destinations while keeping the design open and airy.
Classic typefaces give headlines and copy a traditional feel.
From these layout elements, a visual language emerges that puts the reader in teh driver's seat of adventure. The Motorcycle Journal will make a visual statement on the newsstand. A careful selection of cover lines highlighting top stories will appear on the left side of each cover for better visibility on the newsstand. Colors in the cover image are echoed in the logotype and accompanying text.