It is here where social responsibility and ethical behavior meet each other. Ben and Jerry may have had very good intentions, but they did not foresee all the consequences. This is where the assumptions in Entine's article are based on the narrow utilitarian approach to ethics. He looks at the consequences and if the costs outweigh the benefits it is regarded as unethical. This is where the practical side of social responsibility becomes messy.
Business ethics is related to the philosophical assumptions about what is right.
In order to make judgments about the ethical nature of social responsibility efforts, we have to explore the real intent of organizations. Entine does not seem to care about the intentions, he measures the consequences. Perhaps this article about the dilemma faced by Ben and Jerry could serve as an illustration of the complexity of the stakeholder model. Like most other management decisions, it is impossible to find optimal solutions. Attempts to satisfy some stakeholders, may often have unforeseen negative consequences for other stakeholders.