This cluster refers to the ways quiz shows help stimulate thought and inquiry. It is regarded as a process of self-improvement where people can test and judge their skills in relation to the contenders. Those from higher socio-economic groups, who have probably had better educational opportunities use quiz shows to check and test their knowledge whilst those from lower groups use them as proof and evidence that they are equally, or as clever as the contestants. McQuail, Blumler and Brown's studies of the uses and gratifications depict the range and variety of material found appealing by the audience from quiz shows. Therefore this genre can be seen as a prime example available to theorists working on uses and gratifications doctrines.
British television offers a broad range of programmes.
Much of the output, according to Tunstall is a compromise between highbrow and lowbrow, educated and uneducated tastes, and informational and entertainment factors. This bears truth in relation to the quiz show, yet the quiz show expands the boundaries of these beliefs further. Quiz shows basically combine the notions of knowledge and entertainment Tulloch as cited Alvarado et al. It must be regarded therefore, that the quiz show is an influential learning device through a variety of methods and means. Television - The Medium and its Manners.