The cost of one pound of dyed cotton including dyestuff, water, energy costs and toxic waste disposal is 20 to 40 percent higher than that of colored cotton. And with colored cotton there are no hidden costs to the environment. An eco-friendly solution. Since there is no bleaching or harmful dyestuff involved in manufacturing, no waste water is produced. Unlike dyed material, the color of the fabrics made from colored cotton actually deepens with washing.
Colored cotton is naturally pest and disease tolerant, making it easier to grow organically.
Colored cotton is suitable for chemically sensitive people. Colored cotton provides new yarn and fabric design potentials. Without the need for abundant water or energy sources, new mill sites have many more choices for location. In recent years, the demand for colored cotton has increased. The demand for these items far exceed the supply.