This non-confrontational approach should help the creation of policies, attitudes and environments which are supportive of meaning and motivation but which also recognise the dangers of workaholism and work obsession. It is my experience that much of the pain, dissatisfaction, demoralisation and damage that I and others have suffered in association with work or career has to do with lack or loss of meaning. Meaning can be lost or stolen in many ways. The list could go on. On top of this, many jobs by their very nature are difficult to invest with meaning except that contained within the pay packet.
Adrian welcomes feedback and further thoughts.