E-mails with no full stops or commas are difficult to read and can sometimes even change the meaning of the text. 4. Make it personal. Not only should the e-mail be personally addressed, it should also include personal i.e. customized content. For this reason auto replies are usually not very effective. Rather than just pasting a standard text and sending that off, you should first answer the question and then paste the standard ordering text for further information.
Customers send an e-mail because they wish to receive a quick response.
If they did not want a quick response they would send a letter or a fax. Therefore, each e-mail should be replied to within at least 24 hours, and preferably within the same working day. If the email is complicated, just send an email back saying that you have received it and that you will get back to them. Do not attach unnecessary files. By sending large attachments you can annoy customers and even bring down their e-mail system.