The announcement benefits digital artists because it provides them additional revenue and promotional opportunities. To use the service, artists simply upload their artwork, design the products they wish to sell, and receive a private online store to sell their products.
Artists retain complete control over product designs, prices, and profit margins.
As a Music Service Provider, we are building an infrastructure that will support the creation of a new music community. Empowering digital artists through revenue, marketing and promotional opportunities is an important part of that vision. There are none of the usual hassels associated with merchandizing. You can even order from your own store so you can have merchandise to sell at shows. Consumers can search for, listen to and download music free of charge.