Contact the sales department of your cable provider for details. This type of advertising is particularly effective if your product or services is oriented toward a specific geographic target market. Direct Mail Mailing lists of various sizes are available for rent or purchase for direct mailing your offer to prospective customers. Press Releases Press releases can act as a form of de facto advertising. Send your press release to the editors of print periodicals.
Any local community offers ample opportunity for networking.
Each networking function you attend is an opportunity to publicize your business and your website. Every time you answer your business phone be sure to give the caller your website address so they can find out more information about you and your business. Make sure your website address is included in the message recorded on your answering machine. Mail Inserts Include a small insert promoting your business and your website in every piece of mail that leaves your home or office. Finally, perhaps the most effective and under-appreciated tool of them all word of mouth.