Cloth diapers are distributed through specialty stores, chain stores, membership warehouses, and mail order. Because of their cost advantage, cloth diapers are marketed mainly to a lower-income segment and households with only one working parent. They are also finding ready acceptance among more affluent households that have a deep concern over the environmental problem created by disposable diapers. In direct competition with disposable diapers are diaper services. They deliver freshly laundered cloth diapers on a weekly or bi-weekly basis and collect used diapers.
Customers can request more diapers if they choose.
Diaper services usually target affluent households in which both parents work, both are very selective about the diapers they put on their babies, and they are very concerned about the environment. In part V of our Marketing Plan series, we'll be covering Product Development. Find the business of your dreams at Entrepreneur's Opportunity Finder . Categories Main Menu Business Svcs. Food Home Services Personal Care Professional Retail Specialty Prod.