On the whole, coffee is better roasted and better packaged due to their efforts. But it is not fresh. Coffee is best 4 to 24 hours after roasting. The essential flavor oils are delicate, and fade or become tainted quickly despite all our interventions. For those without a good neighborhood roaster, we invite you to discover the simple pleasure of roasting your own coffee.
Coffee is the second most traded commodity on the world market after crude oil.
With 7 billion dollars exchanged in coffee every year, some people will say and do anything to promote their product. The issue isn't only a narcissistic concern for the quality of our morning coffee, it is the way this hot commodity undermines sound ecological practice worldwide. The demand for lower quality coffees has resulted in massive coffee agribusiness, clearing huge parcels of biodiverse forest to plant coffee. It's as easy as making popcorn, and the green coffee from Sweet Maria's costs half the price of roasted beans.