His hospital sponsored prenatal care seminars for expectant mothers, and he taught those seminars free. It was a great public service for both the hospital and Dr. Berebitsky, and both gained new patients. You must identify and invite good prospects from your market. Your subject must be something that your potential attendees or sponsors want, need and have interest in. You must serve great food.
Benefits are bountiful.
Seminar selling provides many advantages over other forms of more aggressive tactics like telemarketing, advertising, and direct-mail campaigns. You provide networking opportunities for those in attendance. Get people talking to one another. The atmosphere is relaxed and open. You educate others about your product, service, or point of view without them feeling like it's a sales pitch.