With the marketing order gone, it's an open, free market operation. All you can do is cut costs at that point. You can't really manage your income. That usually means expanding to reduce your cost of production. Then there is the environmental arena.
Cows produce manure.
Waste management is a tremendous challenge and cost to a dairy producer. Oregon's wet climate and manure coexisting can be difficult. The dairy industry has made big strides in working to keep manure out of streams and rivers. Boardman and Hermiston in North Central Oregon have been very interested in accommodating the expansion of the dairy industry along with Baker, Klamath, Lake, Harney and Malheur Counties. When TCCA decided a couple of years ago that it needed to build a new cheese factory, it looked at Idaho, Washington, and California in addition to sites in Oregon.