Early studies of reading physiology indicate a consumer comfort and utility around the form of the traditional book. The Personal Computer keeps the eye and reading material at an uncomfortable distance for efficient, sustained reading. Publishers' file, format and production standards reflect efficiency, utility and consumer preference. Technology can, therefore, best improve publications and publishing by building on top of and within these historically proven standards-just as it has built on the invention of the wheel. Kent State University Permission is granted for non-profit educational uses.
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