Why I started the FrankelBiz transaction list. Between the time you send your first e-mail sign your last client, you will undoubtedly run across a discussion list. For the uninitiated, a discussion list is where a bunch of people with a common interest e-mail their comments on a particular topic to a central server.
Discussion lists are great.
And for my money, they're the most overlooked, misunderstood marketing tool on the net. The reason why discussion lists are such great marketing tools is that, by definition, they consist of your target audience. I love it. When it comes to internet marketing and advertising discussion lists, some of the best are the Internet Advertising Discussion List, Market-L, Online Ads and International Business. All of these lists are devoted to discussing various topics of advertising, marketing and sales, with subscriber memberships that number from a couple of hundred to well over 11,000.