Articulate the center's massing to provide a prominent Gateway to the University District. South Campus Quarter will be a clear expression of a Gateway through the 3-4 story massing of buildings along High Street and 11th Avenue. The 11th Avenue corridor Gateway quietly appears as one moves west toward High Street through the residential neighborhood . Foster Pedestrian Activity Along High Street. South Campus Quarter is grounded in a basic urban design principle.
Buildings form a sense of place but people and activity bring a place to life.
The buildings at the heart of SCQ help to define an urban piazza where people and vehicular traffic are both welcome. The piazza is surrounded by retail and restaurant establishments featuring a unique mix of local, regional and national tenants most of which will include outdoor gathering places, sidewalk cafes and comfortable circulation space. Incorporate one or more strong anchors into the project. In the case of South Campus Quarter, the project will have a daytime anchor component in the form of a 34,000 s.f. Whole Foods Market catering to the University and adjacent University neighborhoods.