This topic is relevant to all forms of research, although its implications are clearest in the case of nomothetic, quantitative studies. A clear understanding of units of analysis will help you avoid committing the Ecological Fallacy Ecological Fallacy - Erroneously drawing conclusions about individuals based solely on the observation of groups. Wrap-Up Description is the precise measurement and reporting of the characteristics of some population or phenomenon under study.
Conceptualization is the process of clarifying what is meant by the concepts being used in a study.
Operationalization is the specification of how variables are to be measured -an extension of the process begun with conceptualization. Mini Quiz 1. A. Exploratory B. Descriptive C. Explanatory D. Qualitative E. Panel Mini Quiz 2. E. Descriptive studies DO all of the Above Mini Quiz 3. D. A description of the subjects whom you will study E. All of the above are elements Mini Quiz 4.