And a professionally run pressroom can help them do their job once they arrive. If your show is well-known, your logo on the cover of a press kit might be sufficient to get an editor to open it. The National Sporting Goods Association uses the same logo-imprinted folder for press kits and advertising department media kits. Some events might need a stronger statement, however. One such show is Black Expo USA, a traveling exposition that brings together African American entrepreneurs and consumers in 14 cities.
Black media are eager to publicize the expo.
The Black Expo press kit is designed to attract an editor's attention. The show name appears in gold block letters on a black background, making a strong statement on the white folder. Above that block is the bright red logo of the show's chief sponsor, Coca-Cola. There should also be a fact sheet with the show name, its focus, dates and hours, location and a contact name. What else is included depends on how the press kit is targeted, and how recipients will use it.