Custom made burritos and tacos Chipotle Mexican Grill is a fast-growing chain of restaurants that serves fresh food fast. The restaurants share a clean, contemporary look created by Chipotle director of design and development Brand Gould and his in-house design team. Although each is tailored to its location, they all sport such materials as corrugated metal, birch veneer plywood, glass, and exposed elements like steel piping and ductwork. CEO Steve Ells has been reported as saying that design is one of the chain's key selling points. When asked about the design, he first begins to describe how the food is prepared and served.
Customers place their orders at a tortilla station.
Then a warm tortilla or taco is placed on the make-up counter and begins to move toward the cashier. Customers travel along with the item, indicating the types of ingredients they want to have added in. At the cashier station guests pick up their finished burrito or taco, select their drinks, and pay. As in all Chipotle units, there is an open display kitchen with three parallel components. The first level is the holding and assembly line.