Diversity in the participants brings more creativity and possibilities to the brainstorming session. Brainstorming participants should be encouraged to speak freely and have fun in the process. Encouraging participants to come with as many ideas as possible, from the simple and practical to the wild and imaginative. Creativity and spontaneity should be welcomed by all. Criticism leads to participants being unable to risk creativity and keeps some members from presenting ideas for fear the idea will be criticized.
Creativity becomes stifled and stagnant and cripples the free nature of the brainstorming process.
Records should be kept of the session to be evaluated after the brainstorming has ended. It is helpful to have a note keeper jot down ideas on a board for all to see while in the brainstorming session. Individual's who use brainstorming techniques will tend to develop a wider range of ideas than in a group session, but may not develop ideas as effectively. Groups can ask individual members to brainstorm in private before a group session. This can help the team members to enter the session with a wider range of possibilities.