Participants will learn what it takes to make the whole newspaper work in a diverse marketplace. The program immerses participants in financial management and budgeting, organization behavior, media convergence, human resources, advertising, marketing, business operations and the editorial process.
Case studies help participants examine timely industry issues.
Participants will gain an appreciation for the complexities of the publishers job, a better understanding of all departments in the newspaper, an opportunity to set long-term objectives and establish priorities and test them against short term results and more. In this seminar participants will use API s Window-based computer simulation to develop strategic and operational plans for a 40,000 circulation suburban newspaper located in the shadows of a major metro in a highly competitive market. Applicant should be newly promoted or relatively new managers with high potential for leadership roles. Participation in this program requires active involvement of the sponsoring executive in your news organization. In this comprehensive program participants will examine the principals and practices of ethical leadership, explore organizational behaviors, learn the fundamentals of people management and study ways to manage increasingly diverse news organizations.