You'll connect with dozens of radio folks who will genuinely like and be happy to play your music. You'll know for sure that the promotional CDs have, in fact, been sent out and the DJs contacted. A lot of major label artists complain that, although the label deducted tens of thousands of dollars from their record royalties for radio promotion, they can't find any radio people who ever actually talked to anyone from the label. Don't be afraid to call on radio stations. This effort is critical to the success of your release.
Disc jockeys are basically good people.
They do what they do because they love music. If you follow this procedure for each and every release, you can establish a national radio audience and a fan base that will support economically viable touring in a number of geographical areas. When you tour an area, always be sure to show your appreciation to those DJs that have helped you by dropping in on with them free passes to your gig. It also shows that you appreciate their help and have enough class to show your appreciation. Another thing that almost all DJs love to do is to get on stage for a few moments and introduce a band.