Needs must be precisely defined. As with all sub-contractors, the tasks they are to complete must be specifically detailed. List Brokers need to understand the marketing plan, and to know the audience you hope to contact. With such information they can produce relevant lists. They can be a useful source of names and addresses, saving time and energy.
Brokers normally rent lists.
To use for one mailing only. Labels can be Cheshire or self adhesive for use by machine application or ready to be applied by hand. Making it work The book must be of high quality and offer an unique service. Potential buyers should be identified. If you get it wrong Direct Mail is an expensive method of selling.