While it is highly recommended that the project be completed on behalf of an existing sport or leisure enterprise other options may be pursued. With this in mind it is expected that the special project will target a marketing communications solution for the proposed enterprise. Once a group has been comprised a Special Project Proposal must be submitted to the instructor for review. It is further expected that this assignment will also be presented to the cooperating agency necessitating, in addition to meeting basic course requirements, a professionally completed project be submitted worthy of review by external parties. Each student is expected to submit a comprehensive research paper that addresses a topic relevant to the promotion of sport and leisure services.
All papers are due on or before the final exam.
It is expected that each paper will be the author's original work with a zero assigned to any papers found not to be in compliance. The paper should follow the structure identified below and the style and format guidelines included on subsequent pages. A thorough but succinct summary of the existing literature on the topic chosen must be included. This section constitutes a bulk of the paper and warrants that the student satisfactorily explore and highlight existing work, data bases, and other relevant sources on the selected topic. This section should provide a summarization of what the author found via the investigative process while offering suggested actions for future sport and leisure managers where appropriate.