Most people are other people. Wilde I am not implying that to influence public opinion, a massive, expensive campaign must be waged. While that is certainly the way that has the highest chance of success, it is possible to pull it off by guerilla memes . Well then, if a meme is just a virus, like any other virus, you should be able to start small and then it should be able to spread on its on. Nevertheless, you must think through how it would be done.
Different people are subject to different viruses.
It seems obvious that folks on the internet would dump that program in a minute. But, if the politicians are right, the general public still is oblivious to its failure, fraud and terrible expense. So, most of the public is immune to ideas on the internet in that their collective mind does not allow entry to such viruses. But some sincerely think their exasperated writings will somehow do something, someway. Probably not, I say.