Its click through rate will beat all of your banners, buttons and text links put together and then some. All Rights Reserved CGI is about the easiest way to add interactivity to your web site, and that's something that directly affects your profits. It is a standard for interfacing external applications with information servers, such as HTTP or Web servers. A common use for CGI is a fill-out form which emails feedback from your website visitors. Now people just won't do business with you if they are not impressed with your website.
Content is still king, but attracting customers is getting to be more of a challenge all the time.