They want to be able to hire people who've used it. They want to find books about it in the bookstore. If there's customization that's needed, they want to find third parties who can do it. Better yet, they want to buy third-party packages written for people just like them. In short, they don't just want a product.
Conservatives buy products because they really have no choice.
They want products that are cheap and do their job as unobtrusively as possible. They are not reassured by the existence of books about the product, because it implies the product isn't simple enough to use. Skeptics are not going to buy, though they may talk other people out of buying. Technology adoption is supposed to go from left to right. The technology enthusiasts fiddle with a technology to discover if it's real.