Costs are really nailing schools hard like officiating and equipment, and the nonrevenue sports still have to pay those costs that come from football and basketball. Yet there are no Coke signs anywhere on campus. Coke is probably an exception to the rule with how well they have treated us, but we're probably an exception to the way we've treated Coke. Despite the only ad at CPA being a HealthSouth sign, Ellson said he foresees the corporate scene hitting high schools hard in the near future. That's where high school athletics are eventually headed.
Budgets are tight and costs are rising.
The independence of high school sports is gone. It has been for a while now. So the real issue, in the end, is where to draw the line. In Metro schools, there are no signs on outfield fences. That's where they drew a line.