The Internet is not effective for mass marketing. Methods of Marketing on the Internet include electronic Billboards, Banners, Buttons, Email, Classified Ads, Newsgroups and Discussion Groups. Billboards are large display advertisements which pop up as an overlay on the screen. The viewer must click to close the billboard. This guarantees your message is not missed, but billboards pop up again when the user clicks on the browser back button and this is very annoying, particularly if the visitor is not interested in your message.
Billboard ads can be very expensive and are used infrequently on the Internet.
Banners are graphic advertisements with brief text which are placed on a web page. These ads contain links to the advertiser's Website. Cycling different messages at controlled intervals can expand the limited physical space of the Banner. Banner advertising space can be shared with other advertisers using the same cycling feature at controlled intervals. Banner ads are brief and must entice the visitor to click on it to obtain more information.