Cars are great. A picture of a car can sell a car. You don't have to explain that it gets you places. You can see the wheels. It looks like what it does.
Computers are just boxes.
They could be full of cereal for all you know. With cars you could talk dirty. Sleek contours, silky handling, supercharged engine, raging horsepower. There was a scent of the hunt in the air. Try doing that subliminal stuff with boxes.