Sending troops to put the Mexicans in their place. Doing the Daily Dozen exercises invented by Walter Camp, the Yale football coach. Youthfulness is a moral virtue. New soldiers of virtue called the Boy Scouts do a good deed every day. The educated classes listen to the renewal myths of Wagner.
College girls are the epitome of wholesomeness and progress.
Conwell and Fogleman sell themselves. They sell their audience on itself. More than just money and goods, it displays a personality and magnetism that moves cars, birth control, educational toys, stock in land-scheme companies. Men who can sell are models for the masses with their appeals to pep, progress and positive thinking. Henry Ford is a hero despite his assembly-line speedups and his antisemitism.