And Sal Mellelo knows how to keep his customers around. Kaufman used to carry another local vendor s coffee in his shop. That s extraordinary service. Mellelo is passionate about the people he serves. And instead of relishing in his deserved success, he points to all of his supporters as the source of his business strength.
Customers are very enthusiastic about our cup of coffee and about our brand.
And that loyalty has really shown. By combining smart interior design elements with safety training, sales planning and an appreciation for his supporters, Sal Mellelo has built a small business into a progressing enterprise. Originally printed in AOI Family Business, Fall 1999 issue. Reprinted with permission.