Every business that succeeds is built around an exchange between a market that has a need and a product or service that meets that need. Maybe Nobody Wants It. . . This step is a state of mind, not an action. It is accepting the possibility that the material may not be of any value to anyone. An industry that holds great potential for using recycled materials in value-added applications is advanced composites.
Composites are stiff, strong, light-weight materials made with two or more materials.
In addition to the performance specifications, the product typically must be less expensive to produce than the material it was intended to replace. The best markets for recycled materials may be in industrial uses, as components of end-products, rather than in finished products. Performance, far more than aesthetics, drives industrial value. In addition, industrial markets tend to be more concentrated, making it easier to identify potential markets. Once you have identified a proven need for your product, begin to gather information about the product's features to determine its selling points.