Concentrates on organizational, market, and governmental regulations of business ethics and their effects on business and its stakeholders. An interdisciplinary approach to the study of the buying behaviors of consumers. Emphasizes the marketing implications of theory and findings from the behavioral sciences. BUAD 3361 . A study of the principles and psychology of personal selling.
Course requires the preparation and presentation of a sales story.
This course focuses on computerized analysis and presentation packages for the IBM PC and its promotion functions. Principles for decision making involving risk taking and risk avoidance. An examination of the theory of economic risk with emphasis on insurance as a major tool for dealing with risk. A survey of the various dimensions of the international business world. Course content includes national policies affecting trade and investment, international management, international finance, international marketing,international accounting practices, and international law.