Talk to the living, and to those who barely know the media center and technology exist. It's easy to hang out with people like us, people we like, people who support our program. It's equally important to touch base with teachers and administrators who are not our supporters or close co-workers. Sooner or later a connection may be made. The importance of regularly communicating with administrators and school boards can never be underestimated.
Communication can be formal documents, brief written reports, or informal e-mail messages.
Never assume that anyone knows what you do, what your concerns are, or what the issues are. Spread the news about what teachers and kids are doing, not what you are doing. Our district eliminated elementary media specialists during last winter's round of very difficult budget cuts. The support wasn't there, partially because decision makers did not understood the role media specialists had in changing the elementary curriculum delivery process and implementing technology. Budget cutting is not the time to begin communicating.