Animation can help catch a viewer's eye. Strategic use of movement grabs attention more effectively than static banners. Don't just make statements on a banner or show pretty pictures. They initiate an interaction with the banner by acting as a teaser. They entice people to click on your banner.
Colors effect the eye differently.
Using bright colors can help attract a user's eye, contributing to higher response rates. 04 Cryptic messages. Call to action. Yahoo claims that banners burn out after two weeks. According to research, banners that appear when a page first loads are more likely to be clicked on.