According to these participants supermarkets are looked to for catering services for small events like baby showers. A little get-together. Evaluate whether your store can provide catering services for these events. If so, publicize this service. A birthday isn't a birthday unless it is celebrated with a cake.
Birthdays are big.
Offer regular and extra fancy gourmet cakes for birthday celebrations. Photo cakes are also important. Member companies enjoy many benefits and services including the annual seminar and expo, leading-edge research, video training programs, management tools, an annual trends analysis, and a member directory of key industry contacts.