We want to help get rid of the small print, get rid of scams and get rid of hidden charges. Not at all. We hope that lots of ISAs will be attractive. But ISAs without the CAT standard may not appeal to the ordinary saver with only small amounts of money to put away. That is their choice.
Any financial product can be missold if advisers give wrong advice.
But it is hard to missell a CAT standard ISA which will be so straightforward, clear and fair that anyone can judge for themselves. Yes, we have made them straightforward to help the ordinary saver. This announcement is just about ISAs.