ACOM 305 Editing Skills. Techniques required in preparing articles for publication. ACOM 325 Principles of Advertising. ACOM 328 Principles of Public Relations. History, theory, and principles of public relations including an analysis of how business, government, and other groups work to influence public attitudes toward their activities.
Class requires practice in writing, including press releases and public relations campaigns.
ACOM 335 Advanced Writing for the Public. Extensive practice in writing under deadline pressure for newspapers, magazines, and newsletters. ACOM 342 Interviewing. This course may satisfy the applied speech communication requirement. ACOM 351 Persuasive Communications.