You cannot succeed in any business without selling. Delegating or ignoring selling skills is one of the worst things you can do. Yes, there are professional sales people who can do a great job of bringing in business, and it may be right for your business to use this route. But your salesperson is not there when you have the opportunity to add to the sale, or to approach your bank manager for an expansion loan. The same skill you need to sell your product will be used to obtain financing or create any partnership or affiliate relationship.
Business runs on selling.
This short article can't work miracles, but it can plant seeds. You can learn to be comfortable in the sales role. That can happen when you start to think in a different way. Most people tend to think of selling as a linear process. Women, especially, are uncomfortable with the concept of talking people out of their money.