These businesses extensively use layouts, artwork, sales literature, business presentations, instruction manuals and other collateral materials that are more effective in color than black and white. Certain financial reports, spreadsheets and text-based documents now are specifically created in color. Color improves recognition. It grabs the attention and lengthens the attention span of the reader. It also increases the amount of information that can be retained and recalled.
Color adds high touch to high tech communications.
Low-cost color copiers are in demand in many departments. Sales and marketing departments realize the benefits of color in short-run flyers and brochures and direct mail letters as well as catalogs and newsletters. Color Economics and the Bottom Line Color is often thought of in terms of aesthetics, but the economical advantages of color are real and measurable. As the cost of a color print drops from dollars to dimes to pennies, color will contribute more and more to bottom-line profits. However, the economic analysis of color goes beyond per page costs.