Flower Day at the local farmer's market happened without her this year. Newspaper coupons that would have saved her money at the supermarket went unclipped. I am convinced that this is why newspapers need not worry about becoming extinct. Advertising is more than just ads. Coupons are a sort of currency.
Advertising is just as much news as a bylined article.
I don't think I ever found a banner ad on an Internet site that interested me enough to click on it. There is no getting around the fact that reading news online is cumbersome. You have to sit down at a computer, log on to the Net and click and scroll, all the while sitting in a chair that is not nearly so comfortable as the easy chair out in the family room. Online is too formal, I have decided. With a newspaper, it's right there.