If you are really going to pay attention to my message, I will pay you a real cash reward. AllAdvantage , meanwhile, pays people for advertisements they do not even have to look at. Like a chain letter, members also get paid smaller amounts for every hour watched by someone they recruit, and a cut from their recruits in turn, for up to four links in the chain. The company has found 2m people in four months, including 18 in the Vatican. The company can afford to pay cash because it is able to approach marketers directly.
Advertisers get valuable information, because the viewbar s software follows a user around the web.
This data is then correlated with demographic information, which members reveal so as to collect their cheques. All this shows that advertisers on the Internet can no longer rely on their brand to lure consumers. They must use the new medium's strengths to turn branding into direct sales. Some of this the Internet can deliver as no other medium has ever done. But, with users reluctant to give details, they are having to pay for the rest.