Managers are desperately throwing money at people in the hope that they will come back on other nights when they are paying full whack. With too many options for a cheap, or even free drink, it is almost impossible for clubs to get a crowd, but more importantly, keep them. There is a very fickle crowd who take, take, take. And when the offers stop, they dwindle away. That process is likely to be exacerbated by the opening of huge capacity new venues, with their concomitant cut-price offers to encourage trade.
All openings initially affect our market share.
But we expect to be able to regain that potential market by maintaining our service standards. Increased competition only helps to raise standards - and customers are more and more aware of quality and service. Live entertainment is dying. People are more interested in dance music. That is why we opted for a very experienced DJ rather than a band.