An operating theatre that requires courage, tenacity, and self-esteem in addition to the cleverness needed to see the unusual solutions. A logical method of thinking developed by the Classical philosophers. A method of thinking whose principal tenet is that the road from problem to solution does not always run straight nor demand undeviating correct 'steps'. Lateral thinking encourages tangents and dead ends as part of the process of ultimately arriving at a breakthrough solution. There is nothing more important to or overriding upon the outcome of any decision.
Circumstance sets the playing field for all business plans.
It is more powerful than theory. Methods and Process Method and process are natural and reasonable desires to systematize the complexities of repeated work. They have their place, but rarely as the primary thinking or operating mode of the truly successful.