Not just browsing The technical underpinnings of this transition can be traced to the browser's transformation into a development platform. Entrepreneurs are enhancing the browser to make it a lot richer than just a window through which you look at relatively static Web pages. The wallet also will be a place to maintain a record of prior purchases, receive promotions, track incentive programs, and search for other goods and services, pan-Web. Over time, Brodia will better understand you and your needs and will look across the entire Web to find products that meet those needs. Rather than linger in some generic and vapid chat room, you can now foster an open discussion spanning across any Web page in the world.
Community is hard to engineer from abovexit's more meaningful when it is coupled to a context.
Companies like Third Voice let consumers annotate any Web site with a note like a Post-it that other users can read. They don't lose contact with consumers as they click from site to site. With a persistent presence, it's easier to poach customers than ever before. In exchange for free Internet access, NetZero keeps a banner ad on your screen whenever you are online. Those banners can make some radically new offers, such as competitive targeting.