During the dialogue process, people learn how to think together - not just in the sense of occupying a collective sensibility, in which the thoughts, emotions and resulting action belong not to one individual but to all of them together. With understanding the process of dialogue we can encourage staff to share visions, understand process and further develop a strong corporate culture. If there is to be effective communication there is a need to break down many of the previously held assumptions - assumptions which tend to prevent communication. Communication needs to be receiver centred - think of your audience and be sensitive to their needs, expectations and orientations 2. The illusion of communication sometimes hinders real communication - Never assume communication has taken place, check with receiver using dialogue and feedback.
Communication problems arise because people are imperfect communicators.
Try to overcome the problems and barriers. Effective communication is important in its own right and need not be justified by relating it to organisational effectiveness. Effective communication is learned through training and experience - have a communication focus and train your staff accordingly. Text Chapter 18.