During 1998 entertainment passed business information as the Net s top content draw.
Consumers can now interact with each other, as well as with products and services.
They also have control over the content and can influence what is delivered to their desktop. At the same time, the Internet has evolved into a multimedia platform delivering digitized audio and video. Arbitron s webcast study reports that almost 70 percent of online tuners click for content information and almost 60 percent click through for advertiser information. Almost half buys advertised products online. Digital Media Streaming was developed to provide Business to Business as well as consumer sites an effective way to reach this highly sought after demographic.