Some dealers who want this show to become a tradition say they are willing to make the sacrifice. I don't want to give up Thanksgiving or the fair. Friedman thinks the fair can succeed. You can't get a fair right the first time or even the second time. The mix of dealers will change as the show evolves.
Dealers have to do fairs to sell to their clients.
A fair is often the place where the pending deal is made, and follow-up business at any fair has to be considered before a final assessment can be made. This show is a lot of hard work and very expensive. Many who believe this show has a future say it will never succeed on Thanksgiving weekend and so close to Modernism. Most of the New York press people who covered Modernism did not revisit the same period two weeks later on a holiday weekend. Then there will be no confusion.