In Boston, perhaps more than any other city, it's who you know.
Decision makers are more comfortable hiring someone they have a connection with.
That's the idea, albeit somewhat oversimplified, behind Mogall Inc. , a new professional services automation startup launching today. The company, which is backed by software pioneer John J. Cullinane and run by former WCVB-TV reporter Brian G. Leary, takes its name from the Gaelic word for networking. Here's how it works. The profiles, updated automatically when projects are assigned, are then shared within a company or throughout the network. Other tools include news feeds, discussion groups and project collaboration.