Creativity seems somehow to be an opposite of control, art the opposite of technology. A long-standing presupposition in Western thought is that there is a dualistic opposition and even antagonism between determinism and freedom. This works itself out in the way we think when we oppose rationality to intuition, in our view of knowledge when we oppose fact to value, and in the way we do things when we oppose control to creativity. To him there is an element of determinativity and normativity in most of the law-spheres in which we function, and if human logic cannot reconcile them, this just shows the limitations of reason . In the formative aspect we find this mix of detminative and normative ingredients of formative power.
Control is more determinative while creativity is more normative.
But even when exercising control in real life we meet some normativity. So we must do so responsibly , ethically , economically , with regard to social relationships , etc. This brings us back to whether 'culture' and 'technology' are different things. In both, the central functioning is formative power, creativity, achievement, design, etc. Similarly while in creating a new piece of technology we control some medium, what we see as a good piece of technology has a strong element of creativity.