Copies of 'live adverts' can also be taken and amended for each insertion. Advertisements are called from the database by means of a query mechanism. Specific selection on criteria can be chosen and saved as defaults for particular users. This criterion includes publication, date, status, classification, style, client, colour, etc. Advertisement make-up takes place in Quark Xpress.
All information concerning an advertisement is shown on the advert header.
This includes all booking information and copy instructions. Graphic elements are stored within a graphics library. This library can be structured to specific customer requirement, i.e. by category classification, customer etc to any recursive level. Advertisement templates can also be stored on the database and attached to the advertisement during the make-up process. Completed advertisements are saved in Quark Xpress and EPS format.