Explores obstacles to the communication process in interpersonal and group communications. Total of 54 hours lecture. An introduction to hospitality management coring travel and tourism, resorts, clubs, casinos, lodging and food and beverages industries with consideration given to issues in environment, technology, ethics and international arena. Total of 54 hours lecture. Management techniques and concepts about giving service in the restaurant and hotel industries.
Course is designed to train future food service, hotel or hospitality industry executives.
Total of 54 hours lecture. BUS AD 10 is recommended. Examines the role of marketing as it relates to society and economic development. The course will analyze products, consumer, marketing research, and strategic market planning. The course will survey, with global perspective, the selection of target markets as well as the development of the marketing mis-place, product, price, and promotion.