It doesn't quite follow that high-cholesterol foods, specifically eggs, must be avoided. But on the average, he said, the Keys formula holds. In other words, he said, there's a strong link between serum cholesterol and heart disease, and a link, though not as strong, between cholesterol in the diet and serum cholesterol. In other words, maybe eggs aren't as bad as foods high in saturated fat - but one should still be cautious about cholesterol in the diet. The American Heart Association recommends limiting cholesterol to 300 milligrams per day.
Cholesterol is found only in animal products.
Averaging meals over time, the Heart Association suggests limiting egg yolks to three or four per week.