When you're shopping for color, whether it's paint, carpeting or a new car, steel yourself against the effect of the color's name. Verlodt, who names the 1,400 colors of paint for Ace Hardware, says that names sell colors, although she makes them up out of the blue. Call it taupe, khaki, berber or latte, it's still beige. They call it champagne. That's because red is the complement, or opposite, of green.
Complements deepen the hue of each other.
The Kiplinger Washington Editors, Inc.