Other topics include planning market entry strategies for new ventures, allocating promotional budgets, and implementing plans through team building and negotiation techniques with suppliers, wholesalers, and retailers. With approval of instructor, each student selects a marketing management problem or issue, and prepares a major investigative paper. Student will present results to seminar for professional critique. Overview of the entrepreneurial process beginning with the initial idea through start-up, growth, and harvesting the business. Using the business plan as a primary learning vehicle, students learn to manage all elements of a business in the entrepreneurial context.
Course is team-taught.
MBA 270 or permission of professor. Study of the management and growth of a new firm. Skill and knowledge building through case analysis, interaction with community entrepreneurs, and readings. Students are encouraged to do an internship with an entrepreneurial firm while enrolled in the course. Course is team-taught.