Every two weeks the kitchen switches classes, and right about that time she brings some help in. NECI also used its POS system to computerize frequent-diner program data. Previously, staff had to fill out reams of paperwork for customers who presented the frequent-diner card. With new applications constantly being unveiled, the Internet should not be discounted as a useful in enhancing the customer experience, says Steve Reynolds of The Yard House. A menu, an e-mail address for management and photos of a new Yard House under construction give customers an insiders view of the restaurant, as well as a place to comment, Reynolds says.
Customers are very vocal, via e-mail.
Lest customers forget about the Web site, Yard House prints the address on menus, matchbooks and coasters. It's like having an address or a phone number.