Many consumers aren' t even taking time to sit down at the dinner table. The report also rated how well the average Americans' consumption of each food group matched the recommended daily intake levels for that group, giving each a score between zero and 10. The higher the score, the closer the diet is to meeting the daily recommended amounts. America's Appetite for Heath. Dietary supplements are a part of this market with the most common supplements being calcium, vitamins E, A, and C and the herbs gingko, ginseng, echinacea, and St. John's wort.
Consumers are also excited about getting added health benefits from foods that actually taste good.
Shopping for healthful or functional foods in the future will become increasingly easy as manufacturers continue to provide products enhanced with phytonutrients or other compounds associated with health benefits. Interest in organic foods has been rapidly increasing in the United States over the past few years, and organic products are now available in every food category. Organic growers and producers have done a good job of promoting organic agriculture and educating consumers on the benefits of minimally processing foods to maintain their integrity without the use of artificial ingredients, preservatives, or irradiation. The baking industry would be wise to focus on the changing demographics of America. Hispanics represent the fastest growing segment of the U.S. population.