It is incredibly stupid to take a machine with thousands of dollars of parts hanging off of it into the places we ride. I am sick and tired walking out with a broken bike. I've spent nearly 10 grand in the last decade. And, the basic technology has gotten better, but not different. I want an infinately variable tansmission and drive shaft stuffed into my frame tubes and all cables internalized thru the frame.
Consumers spend billions on bikes and parts each year.
And it's my guess that after market parts profits are the real gravy of the industry.