Pools have lost money for so long that most recreation professionals still look at them as a white elephant. Times are changing, and fiscal responsibility is now a part of the job which every aquatic facility's operator must address. The number of dollars coming in should be higher than the number of dollars going out. A popular way of maximizing this concept is by programming for your facility. Passes, admissions and classes are some of the popular sources of revenue.
Admissions can make or break a seasonal pool.
Everybody should pay for the service which you are providing. Children and adults need to be charged a reasonable amount. Some facilities will let children under a certain age in at no cost. Conduct a survey of your neighboring pools to see what their prices are. Also try selling passes for half-price midway through your season.