We want to be loving. We want to help people. Crosses are not fun. Crosses are heavy. Crosses are rough.
Crosses have splinters.
Crosses mean death, sometimes literally and sometimes death to ourselves. And he who does not take his cross and follow after Me is not worthy of Me. But Jesus doesn't mince words here. If we wish to please Him, we must be willing to take up our cross. It may be a difficult family member.