Contrary to popular opinion, creativity isn't some rare hidden gem that you have to constantly mine. It's usually out in the open, staring you in the face.
Creativity can spring up at any moment under any circumstance.
In my experience, some of the most lasting and profitable ideas in your business come from some of your most obvious and accessible sources. My favorite sources are our company's clients. They're athletes, but they're also smart, accomplished people at the top of their fields. They inspire unusual creativity. Probably the most important idea I ever learned came from my first client, Arnold Palmer.