Bottled water is by far the fastest-growing segment of the beverage industry.
At the rate the water treatment industry is growing, by the turn of the century as many American households will own a water treatment device as own a television. The point has not been lost on American businesspeople. Over 500 manufacturers, making thousands of water treatment products, have sprung into existence since 1980. Not surprisingly, in their fervor to capture market share, every manufacturer claims its product is best. As with other industries experiencing rapid growth, some shakeout is inevitable, but the process leaves consumers confused.