Every employee is a salesperson. The company is known by the way its employees conduct themselves. Encourage them to suggest to the owner measures that might be helpful. There are also many free or inexpensive ways the company can be exposed to its identified market, such as notifying trade publications to print an announcement when a new estimator joins the firm, or when an employee is promoted within the company. A potential customer may have been unaware of your capabilities.
Company vehicles travel many miles.
Often a new prospect will want your company to do his painting because his friend recommended you as a reputable contractor. Keep in mind that identification is a never-ending process. Only through an accurate identification process can solicitation and procuring of new customers be brought to maximum efficiency. Crawford handles projects across the board, in commercial, industrial, and new construction.