More are to join their ranks as a number of small and medium-sized agencies are presently engaged in alliance discussions. For those already in the game, these groupings have paid off. G13 chairman Lee Liat Cheng says the alliance's strength is its market share. Indeed G13 members command 70 per cent of the Singapore market's corporate travel business. We have been very active in negotiating with airlines on fee-based payment basis.
All airlines look at performance.
If we can deliver as a group, we have more influence with the supplier. That has been our most successful effort as an alliance, so far. Dream Alliance chief executive officer Leon Tan tells TNA that after a year of operation, members have seen sales rise from 12 to 35 per cent. Revenue is also being pumped in by internal commissions within the alliance for the cross-selling of products. We will also develop a whole range of Dream Alliance products covering special interest fields.