They are voluntary guidelines that aim to make on-line transactions consistent with the core protections available in consumer law. These principles are an important first step towards assuring consumers, who purchase on-line from Canadian suppliers, that their interests will be protected. In this way, we create an environment where your on-line customers can have confidence in you. In this economy, consumers can shop the world for products and services. But they also require clear and sufficient information to make informed choices.
Consumers conduct their own research.
They review the range of options available to them. But they also benefit from the advice of professionals understand the subtleties of their industry. Tomorrow, even more than today, insurance brokering will become a knowledge industry. The value you add as as professionals will increase the more you can help customers make informed choices from a growing array of available options. The knowledge-based economy will have an impact.