Your visitor will jump to the next site if your page takes forever to load. Remember most people still use 14k-28k modems and slower internet connections. If your business requires you to provide larger images, then split the images. If you need to use larger pictures, flowcharts, graphs, and screen captures, use thumbnails. Store larger images in your image files and use smallar images on your pages to directly link each other.
Content Keep the flow of information as smooth as possible.
Use titles, sub-titles, paragraphs and tables to clearly identify each piece of information. Use the right font size and colors for titles, subtitles and paragraphs. Use as many pages as you need to for your information, rather than dumping everything into a few pages. Uniformity Keep the look, feel and structure of your pages uniform throughout the site or within a sub-section. Earlier in the Site Navigation section, we mentioned that it is not necessary for you to have a navigation bar on each and every page.