For example, if your business is technology-related, explain exactly how the technology is different from the current technologies, and the processes behind it. It is also appropriate to outline the major milestones for your business in terms of developments, capital spent and raised, and headcount. In this section, you need to paint a comprehensive picture of the competitive landscape in your targeted market, including how big the market is, how quickly it's growing, how many direct and indirect competitors there are, how established and how big these competitors are, and what their weaknesses are. Also include where you got this information. Now, outline your strategic marketing plan.
Development Plan Discuss what stage of design or development the business is currently in.
Outline the development milestones, including the specific steps, headcount, and cash that will be required to achieve these milestones. Management Team Include a section for each of the key management team members, stakeholders, Board of Director members, and professional advisors, if applicable. Financial Plan Include the following actual statements, if available, or pro forma statements for the first five years of business. For years one and two, break them into quarters. Also discuss your exit strategy.