Artist Miltos Manetas was frustrated by the lack of appropriate terms his community had developed to describe his work, so he started the Name for Art project earlier this year.
Artists usually do nothing but observe and represent.
Sometimes, though, when reality is not inspiring enough, you need to push it. Manetas said he asked corporate branding firm Lexicon to get involved because the artist community failed to come up with a successful name. Other finalists included. The screen is becoming ubiquitous, we can make art for it and we can play games on it. He hopes that artists will quickly adopt the Neen moniker, appropriating the term in their own way.