Unless you take advantage of driving for the 9 differential, you will lose the future in seconds. The Evolution of Matsui Second , Michio Matsui, President and CEO of Matsui Securities Co., Ltd., explored the evolution of the company which now enjoys a top ranking in the number of on-line trading transactions in contrast to 5 years ago when it was ranked only 30th. In 1998, Matsui became an on-line broker and no longer provides other financial products. The customer target is the individual investor who wants to trade stocks at a low commission without receiving any investment advice. Although the President appears to be making all the decisions, in actuality the employees connected by a LAN are involved in the decision-making mechanism that is agile and takes advantage of accumulated knowledge.
Accumulated knowledge becomes the source of accountability to customers.
There are no branches or sales representatives. The support center handles all customer inquiries. One potentially risky decision was to eliminate customers who were not interested in the company's new product direction, rather than the reverse, which is ordinarily the case. Matsui's human capital is its employee base and the knowledge thereof. It's relational capital is its customer base and the structural capital is the decision-making mechanism.