Advertising is marketing's most visible form of communication.
Its purpose it to inform, to persuade, and to remind. This is done by attempting to stimulate consumer interest in using a product by presenting its benefits in an attention-getting and memorable way. Television, radio, magazines, newspapers and direct mail are most frequently used for consumer advertising. There are many good products that compete in a free and open market. Advertising helps bring the manufacturer's message to consumers in hopes of influencing consumer choice.