The market is becoming aware. People would even go there and come back rich. Things change when more information gets around. It doesn't matter if the focus is orthodox or avant-garde. What and how things are created is important, as well as the conviction of the creator.
Art is great because it has no limits.
You can mix anything, even flamenco and contemporary. The public isn't going to worry about the classification of each step. You have to know why you're doing each step, why your body wants to do that, why you decide to put a step in at the right moment, for whatever reason. It's not a question of whether or not you're working within tradition, but rather who's doing it. So you're saying that the creator's concerns are also cultural .