It needs to listen and learn, not speak and teach. Soft power means global development with human beings, Nature and culture as goals and capital, technology, information and organisation as means - not the opposite. It is a safer power in an interdependent world where the mistakes of the few can produce unprecedented catastrophe for all. Hard power is a zero-sum game and presupposes verticality and violence. It is important to learn from the 20th century that violence is rooted less in human evil than in ignored or mismanaged conflicts.
Conflicts are neither good nor bad, they happen.
Not that human evil does not exist. But advocates of the theory of evil invariably deny that they harbour evil. They do good. If the West is bent on eradicating evil, it will become evil. It will be winning itself to death.