Companies are learning that the same technology that binds applications within enterprises can also bind applications between enterprises. However, even though the technology may be similar, trying to make traditional middleware work for e-business isn't as easy as it looks. To me, e-business means using innovative technology to build relationships and commerce globally. Some claim it's the greatest revolution in commerce since the industrial revolution. The rise of the Internet and the proliferation of e-commerce have already drastically altered business.
Customers now demand more choice, greater convenience, and lower cost.
Brands play a bigger role. Companies see changing relationships, increased competition, and exploding distribution channels. Startups are toppling established industry giants. Take the financial community. And manufacturers are automating supply chains to become more competitive and profitable.