Usually purchased for a period of 3 months or more. Normally of the size of 40 x 30 . Can be paper posters, hand painted, frontlit or backlit glow signs. Used for reaching pedestrian and vehicular traffic in the metropolitan and medium sized cities. Rented out on monthly basis.
Arches are the directional sign structures on the roads.
The back panel facing traffic from the opposite direction is used for advertising. The size of panel varies according to the width of roads. It is 50 x 6 or more in Delhi city. These signs at high impact locations provide day time exposure to high-density vehicular traffic. The combination of gantries and kiosks on the same road gives excellent visibility to a brand.