They can even provide an automatic link to your company's Web site. Convinced the novelty would attract customers, Tolsma mailed 180 of the cards to potential clients, providing two to each person and encouraging them to pass them on. Tolsma's instincts were right. Other users of e-cards have seen even bigger results. Harless recently handed the cards out at a local Associated Building Contractors banquet.
Customers also pay extra for design and set-up fees to cover audio and video aspects.
Although cards are available in different shapes- one SysTECH client, Century 21 real estate agent Shane Braudo, ordered his in the shape of a house. According to Lerner, of i-MediaCards, users need to be wary of any CDs that don't sit squarely in the CD drive. Reprinted with permission from Business Advisor magazine.