The idea of sticking zealously to a certain technology is an intriguing one, and the examples are abundant. One that works particularly well within Bunnell's religious framework is Microsoft. After a night surfing the Web, Gates underwent a religious conversion of biblical magnitude and put out a memo outlining the company's new focus on the Internet. The summary nature of this work and its clear bias towards upper management does make one wonder which voices from inside of Cisco are not being heard. This vision of the company as an exact reflection of Morgridge's and Chambers' own selves seems extremely limited.
Cisco is presented as having no loose ends or nagging difficulties.
The biggest criticism of Morgridge's frugality comes with a recount of a plan to reduce the amount of free beverages given to employees. In a similar move, Bunnell treats the departure of Sandy Lerner solely from management's perspective. Ironically, the first anecdote Bunnell includes about Chambers' first board meeting is that he was twenty minutes late because he stopped to deal personally with a customer request. When he arrived at the meeting they were all pleased with his attention to customer relations. By the time I reached the end of this book and the chapter on the current state of Cisco, I began to feel as if the book was nothing more than an advertisement.