And, given the pressures of e-commerce, the two most important advantages are that a business rules system can be built faster and is designed to easily accommodate changes in the business with minimal disruption. Because they are a revolutionary technology, rule management technology is destined to become a major component in the application architectures of many organizations over the next five years. Many of the core application development efficiencies and industry or process-specific requirements that are driving the increased adoption of this technology as we will see in this article. This is the second of a three-part tutorial intended to clear up some of that confusion. The secret to success in business is customers.
Customers are hard to get and easy to lose.
You win customers by making it easier for them to do business with you than with your competitors. But CRM personalization doesn't work well without business rules. Business rules should be a component of every CRM personalization strategy. How to formulate them. How to mine them from existing data and code.