Mail that appears impersonal and uninteresting will be tossed in the wastebasket. It is a powerful communications tool that speaks to the recipient even before the piece is opened. Following, are some tips to make that first impression a favorable one. Teaser Copy Marketing research has consistently shown that printing on the outside of the envelope is a good way to start attracting attention to your mail. For instance, teaser copy is often an excellent way to command attention.
Any text printed on the envelope with the exception of the return address is considered teaser copy.
Also, interesting graphics printed on the envelope can enhance, reinforce and reveal important aspects of the enclosed message. A Window of Opportunity Window envelopes can also open doors to your marketing message. These envelopes are not just for bills. The cost of mail processing can often be cut since the name and address show through the window, eliminating the need to address the envelope. Many styles and sizes are available in addition to the standard window sizes and positions.