Social Psychology Social Psychology Social circumstances, cultural norms for appropriate behavior, and other situational contexts have powerful effects on human behavior.
Conformity is often the result of group or peer pressure.
Usually, the person adopts the new behavior or attitude as his or her own. Men college students volunteered to participate in an experiment on visual perception. Only one student per group was the real participant while the other 5 students were research assistants or confederates of the experimenter. The confederates followed a script that instructed them to make several errors in their judgments. Obviously, the judgments are not difficult to make.