If there is no trust, there is no effective deal.
Business deal based on little trust and commitment is marginal deal that can be broken off easily.
Indeed, we have too many marginal customers, marginal staff, marginal suppliers and marginal shareholders who are usually the cause of poor quality and marginal business enterprises. Some people might think that trust is just a topic of common sense, but indeed it is not so simple as we think. At least, many people and enterprises are facing problems in trust and trust risk management. Trust management becomes more and more important when we are in an unethical environment of severe and unhealthy competition. It becomes a general management topic because it affects nearly all business management functions and has great impact on our investment.