The search for the best and the brightest will become a constant, costly battle, a fight with no final victory. In the new economy, competition is global, capital is abundant, ideas are developed quickly and cheaply, and people are willing to change jobs often. To see what the coming conflict looks like from the war room, Fast Company interviewed Michaels in his Atlanta office. Your study says that talent is the most important factor in a company's success. Think about the sources of competitive advantage that companies have.
Capital is accessible today for good ideas and good projects.
And the half-life of technology is growing shorter all the time. For many companies, that means that people are the prime source of competitive advantage. Talented people, in the right kind of culture, have better ideas, execute those ideas better - and even develop other people better. The world is changing so fast, it's difficult to see around corners. Things don't always work.