But those in online advertising say cookies equal ad dollars well spent, and they are going to fight the proposal. If accepted by the majority of commerce outlets on the Web, the proposal would be accepted as if it were a law, according to opponents. The IETF is getting to be more influential because it's a nonprofit organization with thousands of members. If it proposes something, it will likely become a standard. This is going to be a further restriction.
Cookies are a very viable resource for advertisers and commerce Web sites.
It allows the Web site to identify frequent visitors. It could be your name, password, something unique about your buying habits. His agency buys all online advertising for Microsoft, which he said benefits from cookies. It is an advantage of our clients and the users. Still, privacy advocates say protecting users from the unknowing collection of information is more important than advertisers making a buck.