Take MTV - we got hundreds of thousands of kids to vote who were not voting. To the extent compatible with being in business, I think we are very socially responsible. Not all of the content is socially responsible, but it's a major driving force in our thinking. I have a lot of trouble finding something I want to watch, which takes me to the 500-channel universe, which never made any sense and never materialized. It's never going to happen.
Content is king, and producing it takes a lot of creativity and innovation.
That's the job of Viacom, essentially. Some people say it fits my personality. I deny that. My successor will come from Viacom. I have my own ideas about who that should be.