Let's party first and study later. I'm going to study so that I can earn a good grade in this class. Advertising is expensive, and we can't be sure that it would work. We'll lose market share if we don't increase our advertising. I can't afford to fail this class, so I'm going to study.
Advertising is a good way to increase market share.
Let's study for a while and then take a break. I'd like to do well in this class, so I'm going to study. The source metaprogram governs whether an individual relies on his or her own judgment or on the judgments of others when making decisions and for reinforcement. Those with an internal source or frame of reference need to decide for themselves and are able to provide their own reinforcement. Those with an internal frame of reference tend to ignore feedback they receive from others.