The Doing Business on the Internet Survey captures responses for over 200 professionals that are decision makers or major influencers involved in formulating their company's Internet business and e-commerce strategy. Respondents are generally individuals involved with the strategic planning, business development, e-commerce strategy, or information technology activities of their organization.
All companies participating in the survey have commercial dot com Web site or extranet.
The survey, which includes U.S. companies of all sizes across several different vertical markets and geographies, is designed to provide companies with critical market intelligence that will assist companies in the development of e-commerce and content strategies, as well assist Internet technology provider clients who offer solutions in this area. The types of companies that tend to be interested in this type of primary research and analysis include ISP's, web hosting companies, telecom companies, system integrators, manufacturers, marketing agencies, and media companies. Evaluating executive commitment to the web, functional areas within a company involved in Internet business strategy development and establishing spending on Web site infrastructure, design and development. Current Use of or plans to use the applications for customer acquisition and retention as well as integration of the Web site with existing customer and supplier databases. The Doing Business on the Internet Survey is conducted on an annual basis.