Indeed, if you bring the same focus and creativity to community leadership that you do all the other challenges, you can take your community to an entirely new level. While I can't say Glaxo Wellcome has re-invented community involvement, our approach over the years has certainly evolved. But we've focused our community resources, and we now distribute them more efficiently, and we believe, more effectively. That means we've shut down the ATM and ended the days of simply handing over money without involvement. Much of the time, our people are sitting at the table with the non-profits, planning the programs, looking for results, and building coalitions among charitable organizations that otherwise might be competing with one another while working toward the same goal.
Community is global.
As a corporation, we are involved in improving health in emerging areas of the world as well. Humanitarian - our efforts help people who desperately need it, and we help prevent the spread of disease and improve public health in a world in which national borders are increasingly less important. Community is also local. In North Carolina, our employees volunteer their time as tutors, emergency medical personnel, and as visiting lecturers. They serve on boards, volunteer in the classroom, and lend their time and expertise to organizations throughout the area.