Learning takes place in this course through class lectures, readings, guest speakers, group discussions, case studies, exams, essays, and other assignments. Course work is done both individually and as a group depending on the project. Anyone is welcome to take the course however it is designed for students working in corporations in Monterrey who are in, or who have studied, engineering, accounting, finance, marketing, or business administration. The projects of students in management will deal with intranets, internal communication, and communication policy manuals that improve a company s operations. Those in marketing, will probably choose to do web site, promotion, or product guide projects.
All projects require prior approval.
However, course work and discussions outside of class can be in English or Spanish. Students are not graded on their language ability. This is not a language course. Making the information of Mexican companies work for people of other cultures and languages is only one aspect of the course. He is dedicated to business communication and his work includes consulting, research, planning, writing, and translating from Spanish into English.