Some cultivars are suitable for both the fresh market and processing. Very dark berries may be unattractive for the fresh market as they appear overripe. Firm berries handle better and keep longer than soft ones. The scar, or point of attachment of the fruit stem to the berry, should be small and dry and should not tear when the berry is picked. If the scar tears easily and is moist, the berries have a very short shelf life.
Cultivars differ in fruit quality for a processed product.
If fruit is to be machine harvested, choose suitable cultivars. Berries should hang on the bush for a period of time, but drop off once the mechanical harvester shakes the bush. Suitable for fresh market and U-pick. Fruit has good shipping qualities. Blooms late and thus avoids frost injury, but ripens early.