We believe there are three key elements that determine a site's impact with visitors - the purpose , content , and presentation. Have a Clear Purpose First, the business should have clearly defined objectives and goals regarding their Web presence. Quality content is what will make your customers visit worthwhile. For example, you may want to explain your business to visitors.
Creativity is a plus for content, but appropriateness is always important.
Organization of content is crucial too. Our free worksheet is designed to assist clients to organize their thoughts about their web site and refine their site's purpose and content. I'm convinced that without quality content, a business Internet site will simply not be effective. In other works, a site with good content, but poor presentation won't succeed either. I emphasize sites that are clean looking, easy to navigate, present the content in a straightforward fashion, and are fast loading.