To the general public, Mercedes-Benz is commonly perceived as making stodgy cars for rich, older people. While it is true that Mercedes products are marketed to those with the really good paying jobs, boring cars they do not make. In an effort to prove this and lower the average age of the buyer, Mercedes has taken several steps. Holding a line on pricing means buyers are able to steer behind the three-pointed star earlier in their careers than before.
Advertising campaigns are hip, along with some new styling which can be seen on the new E-class.
But to ram this point home, Mercedes has recently introduced a Sport option package available on the C, E and SL class. Sport equals performance and that attracts youth. The C280 Sport model can be considered the entry-level car in this niche market, attracting young professionals to Mercedes showrooms instead of arch rival BMW stores. The creation of the C-class sport begins with a standard production C280. Exterior revisions consist of body colored side molding, AMG wheels, anodized B-pillar trim with matching flat black door handles.