Modeled after television-broadcast networks, Incanta's ISP Affiliate Program will target local high speed ISPs and include local content as part of their service. People don't want to spend hours searching for new entertainment information. Incanta's service is a notification system that brings new personalized content right to the user's desktop. To access Incanta's service, customers will receive InControl, a tool that resides on their desktops and allows them to personalize content across all four genres. Incanta will also be creating value for advertisers.
Advertisers can pair their products with a particular demographic segment.
Also by using permission marketing, consumers can choose which advertisements they would like to receive. While with Elastic Networks, a high speed modem manufacturer, the founders learned from customers the gap in the ISP market. Incanta is making it easy. The Advanced Technology Development Center helps early-stage advanced technology companies accelerate their growth and success. ATDC helps companies sharpen their focus on customers, markets, channels and competition, and facilitates connections to funding, partnership opportunities, business expertise and university resources.