A great example of this is Cindy Crawford. She is more beautiful specifically because of that disgusting black mole on her face. Without it she d be just another plain, ordinary, supermodel. Well, Baroque musicians thought that this extreme excess of emotion was a great thing. Any artificial method they could contrive to manipulate audiences into having a genuine emotional reaction was what they deliberately strove for, and they found many innovative ways to do it.
Conflict is one of the easier ways to create a high emotional response.
Now the ugliest. Now imagine them kissing. Baroque music is full of these same conflicts, contrasts, and overblown distinctions. It contrasts everything with everything. A Baroque concerto is typically in three movements or sections that traditionally go fast, then slow, and then fast again.