Although the focus is on public accounting firms, the issues examined are germane to the management of other types of professional services organizations as well. Topics include organizational structure, strategic management, professional services marketing, quality control, client satisfaction, human resources issues, and future trends. The theories underlying financial measurements of events that affect reporting entities. Included is the historical development of accounting thought and how it has been influenced by social, political, and economic forces. The structure and methodology of theory are analyzed and objectives, postulates and principles are examined.
Cases allow students to explore current issues and firm policies in financial reporting.
The theory and techniques of accounting and reporting for various funds and groups of accounts is studied. Special emphasis on tax and nontax factors relevant to the selection of the organizational form best suited for the conduct of a particular business. Course builds and expands on ideas from other marketing courses and looks at how the ideas already learned can be applicable to service firms. Six credits of Economics An examination of the concepts, theories, and techniques of managerial analysis and the consideration and application of these in the context of the problems and opportunities faced by contemporary organizations. A capacity for managerial decision making will be developed and refined through the examination of analytical and behavioral concepts in managerial analysis in such areas as strategy formulation, planning, demand analysis, pricing, costing, forecasting, competitive analysis, production, and other such areas.