The movie studio was working to create buzz around a movie called Blow, the chronicle of a cocaine dealer in the 1970s starring Johnny Depp. Bookies and sports fans can now keep tabs on their favorite college sports team without having to turn on their computer, boob tube, or the radio. Wireless marketing services provider PlanetHopper has joined forces with FANSonly Network to deliver sports scores and headlines for more than 110 college teams via cell phones.
Advertising hits the wireless Web.
Although many entrepreneurs are still waiting cautiously to jump into wireless advertising, some early birds have already taken the leap. Where you see a mobile phone, Barenbaum sees a forum for hot digital deals. These alerts consist of customer-tailored offers such as discounts for merchandise of a favorite sport that are usually valid for a limited time. But some companies are finding that when given the right incentives, consumers are willing to receive special deals and promotions on their portable gadgets. Without even dialing a number your cellphone can help save you money, and it doesn't have to be one of those fancy new high-tech phones either.