Customer Loyalty Plus puts it all together.
Customer data drives organizational change.
Only Customer Loyalty Plus integrates customer service, operations, and market intelligence. ORC Macro is conducting the quarterly statistical analysis of a customer satisfaction survey for the Defense Logistics Agency under a large delivery order contract. In addition, ORC Macro provides its proprietary Customer Loyalty Plus approach, which allows DLA to efficiently prioritize improvements and resources towards effectively improving customer satisfaction. Concurrent to the statistical analysis of the scaled data, ORC Macro performs a separate analysis of the verbatim comments provided by survey respondents using Macrosaic , a software program that analyzes the comments by frequency, relates the data to the quantitative data, and generates descriptive reports. All rights reserved.