He can see what his competitors are offering and for what price. My working habits have evolved due to the Internet. I did not, one day, make a conscious decision to change the way I do things. And it's great. The distractions are there but for the small businessperson trying to survive on a daily basis there is precious little time for random web surfing.
Cost can no longer be an excuse.
Good, fast computers are incredibly cheap and reliable. Internet access fees are down. E-mail and websites are free. I expect most people reading this are already benefiting from the incredible power of the World Wide Web. But if I convince one person that doing business tomorrow without using the Internet will be like trying to do business today without a phone, then I will have written a worthwhile column.