Community managers are trained to focus relentlessly on community users. By continually knocking down the barriers to participation, community managers drive significant improvements in ROP for their Community members. The discipline and focus of the community manager can explain the large disparities in participation between managed and unmanaged Communities. Advanced community technologies alone cannot meet the dynamic and changing needs of community members. They must be adapted to respond to new needs or problems in a community.
Community managers take technology as a starting point.
Focusing on community users, the professional community manager creates a powerful dynamic by continually leveraging user needs to refine and improve the community offering. It's these improvements that lower the cost of participation for each successive community visitor. Higher participation levels are the result. As the discipline of community management continues to develop new tools, techniques and processes for leveraging community capabilities, higher ROP for community members inevitably will follow. It currently works in 11 major metropolitan areas in the U.S. Vindigo is easy to use and highly focused on delivering value to the user.