Mielke is able to provide marketing groups with an objective framework that weighs features with costs, and tooling lead-times with market windows. The need to change a design project midstream because of late information or comprehension is greatly reduced.
Accurate color renderings clearly communicate styling, functional, and engineering features.
Engineering information is presented in language familiar to non-engineers. Mielke also assists marketing management in the analysis of the client's existing products and competitor's products, from a product design perspective. This helps to identify effective and ineffective feature vs. cost trade-offs.