The availability and accessibility of the internet became a medium of inspiration for the 'J18 campaign', as protesters world wide, posted the results of their actions onto the web for others to see. The success of the European campaign to reject genetically modified organisms and employ strict labelling is also attributed, in part, to consumer pressure, generated via activist networks on the world wide web. In response to genetically engineered 'terminator' and 'traitor' seeds and the relentless drive towards control of food supply, millions of people have embraced permaculture, biodynamic farming, organic gardening and sustainable systems. With common goals of reducing and eliminating dependence on pesticides and herbicides, there clearly are viable alternatives to the many products of biotechnology. A good example is crop rotation, that keeps pests under control by depriving them of the continuous food supply they need to build up large populations.
Crop rotation has many advantages.
It controls a broad variety of pests rather than just one or two. It does not select for resistance genes, as do chemical toxins and genetically engineered crops. And it does not result in ongoing pollution of air or water. As a pest-control strategy, crop rotation is far preferable to both chemical insecticides and genetically engineered crops. Conversion from industrial agriculture to sustainable systems that depend less on chemicals eliminates the need for many of the currently projected products of biotechnology.