Expect the same in your own company. To make it work, you need to bring marketing, merchandising, IT, shipping, legal, and financial people together, and you need to manage their expectations and resolve their differences. He's also learned that he can never rest on his laurels. Just keeping up means constantly improving the store. If you've started an I-commerce site, you probably already know that your competitors can move just as fast as you can.
Constant innovation is the name of the game online.
But with solid 1997 revenues, and every expectation of continued growth in 1998, you can be sure than more businesses than ever will be jumping into that game. Dylan Tweney edits InfoWorld's I-Commerce section online and in print. Please direct your comments to InfoWorld Electric. InfoWorld Media Group Inc. IBM is the proud sponsor of the I-Commerce section on InfoWorld Electric.