Winners will be contacted by e-mail. Today, we have one secret of on-line success revealed in Darrell's article. Oh, by the way, I have a copy of Corel's WorldPerfect Office 2000 SE sitting on my desk. Feel free to forward this publication to a friend. There are two things that will sink your marketing and advertising almost every time.
Big companies can blanket radio, TV, and magazines with million dollar ad budgets.
They know they will catch their best customers somewhere in the crowd. The rest of us have to first find our best customers, figure out what media they use, and tightly target our advertising to reach those best customers. The second major marketing boo-boo is so simple you may not believe it. Most marketing fails because people didn't understand it. The message was too clever, too technical, intended for a different audience, too long, or in an e-zine they couldn't figure out how to read.