I'll turn the pages. It gives me a sense of getting somewhere. Let me get in touch with you. There are no prima donnas on the Web. If you write and post a story, I should be able to write to you.
Content is king.
Fill your pages with graphics. Add bells and whistles galore. If the content isn't there, no one cares. Write for the Web alone. Too often a student will try to write one story for all media.