Use questions to initiate interaction with the banner, acting as a teaser. Entice people to click the banner. Use Bright Colors. Bright colors attract attention, while dark colors do not. Research shows that blue, green, yellow and pink work best, while white, red and black are less effective.
Animation catches the user's eye.
Call to Action. Just like traditional direct response advertising, telling consumers what to do helps raise response rates. Avoid Banner Burnout. Doubleclick found that the click-through rate significantly drops off after the 4th impression. If you would like to know more about what we can do for you, please contact us.