Links Quality Content Graphics Netiquette Purposes State your intent clearly when you start, and keep it in mind as your website evolves via a flowchart. Audience Early in your design process, try to define your audience. Make your documents usable and valuable to the broadest number of readers.
Content Put as much content towards the top of a hierarchy as is possible.
Provide useful content on each page seen by your audience. Pare down your text. Check your spelling. For presentations that must grab people's attention to be successful, don't make the page longer than the window. For pages of information that people will want to read at length, it's all right to use longer, scrolling pages no longer than two screenfuls of text.