Any casual observer has some idea of physics and biology, two of chemistry's closest neighbors.
The first goal in teaching any subject is to have a solid curriculum and provide the students with the framework of knowledge. I strongly believe that in chemistry the understanding of concepts and the ability to solve problems should be emphasized over memorization. Memorization can not be totally eliminated but it could be modified. However, it is easier to learn the words in context, and in chemistry whenever possible factual material should be used to illustrate underlying principles. For many college students, chemistry is a dreaded required course.