The number of times a user clicks on an ad banner. Ad Views Also referred to as impressions, the number of times an ad banner is downloaded. A rectangular ad usually appearing at the top or bottom of a Web page, commonly 468x60 pixels in size. Branding Branding can be applied to the entire corporate identity as well as to individual product and service names.
Advertising campaigns have an intrinsic branding value across the Internet as well as offline media.
The software that runs on your computer that translates the information transferred on the Internet into the Web pages that you see. A small, usually square or rectangular ad. The percentage of ad views that resulted in an ad click. It is arrived at by dividing the number of times someone clicks on your ad by the number of times the ad appears. CPM The cost of an ad for every 1,000 times the ad is shown on a Web page.