By Dr. John Sullivan , Head and Professor of Human Resource Management College of Business, San Francisco State University Click here to email Dr. John Sullivan Click here to see the rest of our web site. Please to review the rest of our web site for our solutions to some of the most troublesome HR problems raised by Dr. John Sullivan. A better alternative is to do something extraordinary or innovative in the workplace that will be picked up by the media.
Companies are a lot like restaurants.
This practice was unique enough to get on both national and local newscasts as well as in newspapers. The strategy is simple but unfortunately it is seldom used. Most of the stories about business that gain widespread circulation are about layoffs, mergers, and changes in the stock price. These are hardly positive stories that can appeal to a wide audience. Editors are constantly looking for positive stories that are of interest to a wider audience.