Strive to make sure that every ad sells only for your store. This may sound obvious, but look carefully at some of the mattress ads and the Natuzzi coop ads. You can put any dealers sig on them and no one will know the difference. That's why guarantees, years in business, selection and unique services must make every ad you run, yours alone. The Right Brand Names at the Right Prices.
Consumers know only a handful of furniture brands.
In spite of this limitation, your ads should name brands all the time, even when they are not well known. This adds to the credibility of your selling proposition, especially when the less or unknown brands are mentioned in close association with known brand names. This is true of ads as well as sales talks. Be Properly Staffed. People walk away very quickly these days if they are not quickly acknowledged.