In discussing the five forces start with the intra-industry rivalry which is probably a summary of what you have already discussed in the previous discussion of the industry. The importance within the industry would dictate whether potential new entrants or substitute products or services would be next. Everyone seems to be saying that we live in a global economy. Do not simply list some applications. Introduce the company.
Companies are people.
Identify those managers who play a major role in the current company and anyone else that played a major role in creating and establishing the company. Do more than just introduce them. Establish the significance of the roles that they play within the company. I on the industry only it provides data on the analysis company. Revenue per employee and profit per employee should be included in all analysis papers unless it is not a valid factor as an indication of its financial performance.