Web sites typically have home pages, or that part of the site that gives directions to the web site as a whole. It is important to note that the home page is one of the parts of a web and not a portal through which an Internet user must pass. Each segment of the web site has its own entrance and can be accessed through a URL, a key word or a link. There is no first page of a World Wide Web site. Another dimension of a web site is its ability to include advertising within it, commonly known as banner ads.
Banner ads can be merely messages or, more likely, links to sites of related businesses.
Clicking on the banner usually links the Internet user to the site of the advertiser. Use of the Internet as a tool for legal services marketing is a recent development that has seen considerable growth over the past three years. In November 1994, it was estimated that five law firms had web sites. Six months later, that figure was estimated to be 500 firms. 61 Many lawyers with Internet access market their services without either a web site or banner ad of their own.