Also, what is the Viewing Situation in a posh corporate conference room, or for a casual public audience at a department store, a national sales meeting on a big screen or a one on one video in a tiny office . Among other things this Action Plan provides a blueprint of where you re headed and a superb checkpoint of communication between YOU the Writer and the Client. Usually clients may shift some emphasis or have you take a slightly different focus. Sometimes the shape and form just jumps out at you more often it s an evolving process. A note about using comedy.
Comedy can be most effective, but also most difficult format to use.
Humor helps your audience open up to new perspectives and insights. It rewards them for paying attention by giving them a laugh. It can distract from content if not done carefully and can have unintended results. John Cleese, British actor, very successful in using humor in training videos. So that every time that audience laughs, they're taking a point.