Entertainment and gaming offer big opportunities in the 3G space, said Anttila. Entertainment gone mobile is a matter of reinventing entertainment. There needs to be different content when using a mobile phone. The platform will be a cooperative effort of Ericsson, Motorola and Siemens. For the end user, 3G offers the capability to multitask, Anttila said.
Consumers can be on the phone and still download e-mail and use text messaging.
In addition, users should see an increase in the quality of service and more bandwidth. There will me more phones, more competition and more services. The new technology offers developers standardized development platforms, more freedom to innovate and a chance to reach a global market, said Anttila.