Don't Wrap Your Company in a Green Flag. Campaigns running for Asian based companies such as Canon, Mitsubishi, Fujitsu and Fuji incorporate similar approaches. Enlist the Support of Third Parties. In announcing the switch from polystyrene clamshells to quilted paper wraps, McDonald's was backed up by the Enviornmental Defense Fund, a trusted nonprofit group. Focus on Direct, Tangible Benefits.
Consumers stop listening.
As an alternative, consider expressing the benefits of your company's environmental initiatives in ways that hit your target on a very direct level. For example, underscore the cost savings or productivity benefits that ensue from your environmental initiatives, while mentioning the environmental benefits as secondary. This is more credible with skeptical consumers who believe that industry is not motivated to act upon environmental problems without an economic incentive anyway. If budgets are an issue, concentrate efforts within your plant community. Educate employees on environmental issues.