Most customers distrust products promoted with hype and unbelievable claims. Though exaggeration can be effective with some shoppers, with many, wild claims will backfire. The storeowner needs to present products in such a way that all of a shopper's anticipated questions are answered in a believable manner. Too many sites restrict ways in which potential customers can ask questions and make contact. This breeds frustration and distrust.
Consumers are wary of online stores that hide phone numbers or mailing addresses.
I, too, am wary of companies I can't contact through traditional communications channels. Other articles from this issue Sponsored Links Advertise Here Positioning Answers from search engine reps, The Essential Guide Great Copy Download our FREE Guide to Killer Copywriting for the Web Monitoring STOP losing money, know when your site goes down. Back issues available online. We respect the privacy of our visitors. Text, graphics, and HTML code are protected by US and International Copyright Laws , and may not be copied, reprinted , published, translated, hosted, or otherwise distributed by any means without explicit permission.