Send them news releases to announce important events, invite them to news conferences and briefings and arrange to meet with them to arrange for feature stories, debates coverage and editorial support. Promotion Techniques Use a variety of techniques to promote your debate. Use bright eye-catching colors and graphics. Keep short and uncluttered - include date, time, site and broadcast times, candidates and electoral contest. Include a phone number for further information.
Costs are high, so consider placement and timing carefully.
Run ads as close to the debate date as possible. Advertise a broadcast debate on the television page or in the weekly TV guide. Use logo or photographs for eye appeal. If your organization is nonprofit, try to get an in-kind contribution toward the cost of an ad. If you are working with a broadcaster, ask the station to buy advertising in the newspaper and the TV Guide.