Year-round recreation and a vast array of attractions has made the city a renowned tourist destination throughout North America. The Apex Mountain Ski Resort, spring and fall wine festival celebrations and a host of sports related events are increasing the diversity of the attractions available. The hospitality industry is one of the major employers in the city. Today's advancing communication and transportation technologies are further increasing the market potential for local companies. This makes it possible and more cost effective to locate your business in areas other than the large urban centres.
Air service is excellent.
Direct daily scheduled service is provided by the major commercial airlines, and the airport has bonded Canada Customs services to accommodate international flights and cargo. The city is served by two local newspapers, four radio stations and a cable T.V. station. In addition, high quality fibre optic service for superior voice and data communications has been installed. Two cellular telephone networks provide service throughout most of the region. Full Intermodal freight service is offered from Penticton to the rest of Canada's rail systems and throughout the United States via a local Burlington Northern Railroad hub.