Benchmarking is rating your practices, processes, and products against the world's best to see how they got that way. The ABCs of Marketing 1. The formula for world-class marketing is known as the ABCs of marketing. A lways be customer-driven. C ontinuously improve your product and performance.
D evelop the best value package.
Empower your employees. F ocus on relationships. G enerate profit and meet other organizational objectives. The ABCs is an update of the marketing concept. E. Social Responsibility and Ethics 1.