Counterfeiting is often a sophisticated criminal activity, and software pirates can be well funded and technologically advanced. Increasingly counterfeiters are using the Internet to distribute pirated software, and lead consumers to believe they are getting a great deal on genuine product. In an effort to crack down on this increasing problem, Microsoft is also launching an aggressive Internet monitoring program to specifically address sites that post Microsoft software for illegal downloading. In January alone, Microsoft worked with ISPs to remove over 100 sites posting illegal downloads of Windows 2000, and the company will continue to aggressively monitor and immediately shut down any similar sites. Microsoft's Managing Director, Saw Ken Wye , is confident that new anti-piracy technologies will make it easier for the consumer and the distribution channel to differentiate between genuine and pirated software.
Consumers are also at risk to the increased potential for viruses.
When the label is tilted in the light, a Microsoft logo changes color between gold and silver. Retail versions of Windows 2000 will include a similar COA label on the retail box. Helping Channel Partners Acquire Genuine Software Microsoft software is frequently distributed through OEM system builders who work with customers that purchase customised PC systems. To ensure that the software they install is legitimate, honest system builders should look for the new anti-piracy features on OEM copies of Windows 2000. In addition, the best way for system builders to eliminate the possibility of receiving pirated software is to acquire Microsoft OEM products through an authorized Microsoft OEM distributor.