One of our challenges is figuring out the best way to get the smaller retail chains involved in this process as well. It's been said that PC manufacturers don't think audio is a high priority in the multimedia experience. We have invested heavily in creating a high fidelity audio experience for the home PC user. Of course, it adds to the cost of the PC, so it's not right for everyone. The home PC offers incredible technology, and most people just scratch the surface.
Consumer education is a high priority in our industry.
All rights reserved.