Information campaigns can be tailored to address specific needs, means and budgets. These programmes can be implemented as stand-alone activities or as one component of an overall strategy for effective migration management. More about information campaigns IOM has successfully implemented information dissemination programmes in a number of countries. Throughout the campaigns it has carried out worldwide, IOM has refined its methodology and implementation strategy so as to make them a flexible and efficient instrument that meets the needs of migrants and countries concerned. The considerable expertise it has acquired in the process has enabled IOM to become a leading agency worldwide in the use of information as a preventive tool against trafficking.
Campaigns can last from several months to several years.
The duration depends on the available budget, the size of the audience to be reached, the nature of the message and its required impact. Campaigns can be easily tailored to address specific needs, means and budgets. Information programmes may be implemented as stand-alone activities or as one component of an overall strategy for effective migration management. Such an overall strategy could include other IOM services such as emergency assistance to migrants, voluntary return and reintegration programmes, reconstruction and development initiatives, technical cooperation, and capacity building. Partners Campaigns are designed and implemented in close cooperation with concerned governments, NGOs, national and international experts.