A public relations program will be implemented to promote the widespread adoption of successful programs. Local leverage will be encouraged. The FEMA regions will play a major role in supportive administration. Supported by FEMA and USGS, CREW received its non-profit corporate status in June. In the Northwest, the earthquake hazard is widely accepted, having been reinforced by a recent series of magnitude 5 events and new scientific data.
CREW is one of many area organizations encouraging preparedness.
CREW's uniqueness is its emphasis on mitigation of systems like power and water that support major corporations. Brent Woodworth described the IBM Crisis Response Team, which provides services to businesses in the immediate aftermath of disasters, with the aim of minimizing loss of productivity. He presented case studies that have emerged from recent events. In Oklahoma City, the Chamber of Commerce got the local restaurant association to donate food to media, Red Cross volunteers, and emergency workers. The local Home Depot store donated hard hats, gloves, and tools.