The focus of the course is on the managerial aspects of communication design, development, implementation, and appraisal. This course emphasizes trends, current research, and contemporary problems in management. Students research, discuss, and present reports on problems in management. This course provides a study of administrative processes dealing with the formulation of policy. Topics covered include strategy formulation, the role of the general manager, and the design of strategic planning systems.
Attention is focused on problem identification, problem solving and decision-making.
Extensive examination is made of cases involving a variety of institutions in both the public and private sectors.