Tell them your bowdy bowdy and keep their contact info. Any time you have a special or something that would be of interest the only way you can keep everyone at attention is through contact via email. Don't let potential buyers leave without giving you a way of touching base when you have what they want. If so cut out the maze and take people down the yellow brick road you want. Don't give someone 5 options when all they need to know can be summarized on 3 pages.
Brevity has it's advantageous.
If not then you have lost them and many others who are already on the net. Each of these tips comes down to simplicity. Keep it simple and life will be rosy. Time to dig into my cheesecake and fatten up for winter. This is Gator saying Later .