The free download of Eudora installs in Sponsored mode. When a customer purchases the software at retail or via electronic download, Eudora installs in Paid mode and does not display advertising. The Paid mode of Eudora 4.3 is a free upgrade for Eudora Pro 4.x customers. Powerful Features to Manage Email Overload U.S. consumer email volume is expected to increase from 132 billion messages in 1999 to almost 432 billion in 2003, according to Jupiter Communications. A User-centric Design Eudora's new Sponsored mode is designed to accommodate advertising without compromising the user experience.
Ads appear one at a time in a window outside the main message composition and reading area.
No ads with sound or animation are allowed. Users are not required to provide any up-front profiling information in order to receive the new Eudora. Only a valid email address is needed to register the product. On a purely voluntary basis, users will be asked to profile themselves so that the advertising they receive will be more relevant. This data will only be used for targeting advertising.