This study refines previous models of organizational development and in an attempt to build a stronger theoretical framework for understanding the process of change in the newspaper industry. The results indicate that management and rank-and file view the change process very differently. Digital cable is a technological innovation in the area of cable telecommunications, featuring more channels, more convenience, and more interactivity. The present study investigates the factors that influence the adoption of digital cable in terms of demographics, media use, technology ownership, their innovative attitudes, and their satisfaction with their cable company. Results of this study indicate that the earlier adoption of digital cable is more likely among those who watch television heavily, are satisfied with current cable service, and see themselves as well as their cable operator as technically progressive.
Attention is focused on diversification strategies of entering the information industry.
The industries diversification strategies are also found to be influenced by the characteristics and historical background of the existing industries. The purpose of this study was first to explore the theoretical common ground shared by the concepts of placebo effects and brand equity and then to introduce the notion of media brand placebo effects within the context of audience evaluations of television program content. A controlled experiment, focusing on the perceived credibility of a network news report, provided support for two out of three hypotheses derived from this proposed branding construct. Studies of prime time television audience behavior in the 1980s found a similar double jeopardy effect. But accepting a need to adapt is not enough.