Giving a helmet with the child's first bike will begin a lifelong habit. They get used to the helmet, and it becomes a part of their natural routine. Attractive, safe helmets don't have to cost a lot. When peer pressure threatens safety, Dr. Toutant recommends a strong defense. I am very disappointed when I look around town, and see parents riding without helmets on.
Children learn by the example adults set.
At his house, the facts speak for themselves. If you're going to ride your bike, you wear your helmet. It's that simple.