In today's competitive business environment, companies have to outsmart competitors to keep customers.
Companies know the first one who reaches new segments wins the market.
In the race to discover new customers, one niche has been overlooked. Not any longer. Most companies recognize they should make efforts to target people with disabilities, but aren't sure how to do it. Marketing to people with disabilities is more than placing a universal access symbol outside a business, using a person with a disability in an ad, or including politically correct jargon in promotional material. If the appropriate steps aren't taken, businesses damage their credibility, image, and customer confidence.