I had a chance to visit PopMail in Seattle this year and have been very impressed with what they've put together. I've realized that they have just put a label on many excellent email list principles that I hope you can benefit from as well. But when I take a minute to explain it, they quickly understand why I'm so excited about our business model. So I decided to share my 60-second spiel on affinity email with you, too.
Affinity reduces customer erosion.
Customers don't unsubscribe from their passions. Affinity email increases response. It gets opened, gets read, gets acted upon. Businesses get something they really want. And PopMail is the conduit that makes it happen.