Merchants can customize the display of merchandise and Storefront layout to appeal to their customer group. This allows your customers to find the product that they are looking for, with greater speed and efficiency. Each customer is set-up with an account upon making a purchase.
Customers can select their own user name and passwords for security.
Using these accounts, customers can keep track of their orders and also make new purchases from your shop. This also helps you in keeping track of frequent customers and offer them discounts. Invoices are also e-mailed automatically to your customers once they purchase a product. Customers with accounts do not have to enter their payment information such as their credit card numbers again. Once selected, shipping charges are automatically added to the customers order.