Honesty People who seek health information on the Internet need to know that products or services are described truthfully and that information they receive is not presented in a misleading way. They should clearly distinguish content intended to promote or sell a product, service, or organisation from educational or scientific content. Provide health information that is accurate, easy to understand, and up to date. Quality To make wise decisions about their health care, people need and have the right to expect that sites will provide accurate, well-supported information and products and services of high quality. For example, advise users that there are alternative treatments for a particular health condition, such as surgery or radiation for prostate cancer Information and services must be easy for consumers to understand and use.
Consumers have a right to expect that the information they receive is up to date.
Individuals need to be able to judge for themselves the quality of the health information they find on the Internet. Respect users right to determine whether or how their personal data may be collected, used, or shared. Informed Consent People who use the Internet for health-related reasons have the right to be informed that personal data may be gathered, and to choose whether they will allow their personal data to be collected and whether they will allow it to be used or shared. And they have a right to be able to choose, consent, and control when and how they actively engage in a commercial relationship. For example, the site itself, or a third party how the site will use that data For example, to help the site provide better services to users, as part of a scientific study, or to provide personalised medical care or advice whether the site knowingly shares data with other organisations or individuals and if so, what data it shares which organisations or individuals the site shares data with and how it expects its affiliates to use that data For example, whether the site will share users personal data with other organisations or individuals and for what purposes, and note when personal data will be shared with organizations or individuals in other countries obtain users affirmative consent to collect, use, or share personal data in the ways described For example, to collect and use the visitor s personal data in scientific research, or for commercial reasons such as sending information about new products or services to the user, or to share his or her personal data with other organisations or individuals what consequences there may be when a visitor refuses to give personal data For example, that the site may not be able to tailor the information it provides to the visitor s particular needs, or that the visitor may not have access to all areas of the site E-commerce sites have an obligation to make clear to users when they are about to engage in a commercial transaction and to obtain users specific affirmative consent to participate in that commercial transaction.