You're not alone in this dilemma. With more and more companies going global, there is a tremendous demand for flexible, multinational collateral. And there's more to it than simply translating your existing materials. You literally must start with a clean piece of paper. The first step is internationalization.
Different markets require different approaches.
Your materials must be conceived, created and engineered with the diverse requirements of multiple foreign markets in mind. The next step is translation and localization. Then, before you produce anything, your materials must undergo thorough testing and validation. It's important to make sure your content effectively communicates your intended message in different languages and cultures. Check your product and brand names, too.