Kennedy says that the most successful ecommerce sites with which Superwebs has been involved have been those which have attracted business through special offers. She points out that small businesses are very often unaware of the legal pitfalls in setting up a website. There is a load of legal stuff from copyright to privacy policies which people wouldn't really think of. Superwebs advises that sites should be quick to load and easy to navigate, and that too much information is a turn-off. It should include testimonials, press reviews and special offers.
Chances are that people are coming to the website due to offline marketing.
If it's just another brochure, there will be disappointment. It has to offer more. She points out that visitors reaching the site via offline marketing are an important target as they are generally of a higher quality than surfers. So few customers generated through internet traffic are genuine. Superwebs uses Macromedia Drumbeat and Firework Ultrades to design the pages.