Most businesses either posses a large database or have access to one. These databases contain so much data that it becomes very difficult to understand what that data is telling us. There is hardly a transaction that does not generate a computer record somewhere. All this data has meaning with respect to better understanding customer needs and preferences. But how do you discover those needs and preferences in a database that contains gigabits of seemingly incomprehensible numbers and facts.
Data mining does just that.
However, used blindly, incorporation of data mining techniques can result in large expenditures of money and time to no avail. This seminar focuses on various approaches to real-world Data Mining techniques. The instructor has been deeply involved with the development of Data Mining methods and the means of their use. Actual products will be used to illustrate tools and method evaluations, as will results drawn from real Data Mining applications. Attendees will depart with a binder full of slides, supporting text and a valuable index of Data Mining resource references.