These days' people spend more time and money with coaches trying to shave a few strokes off their golf game than they do planning their life. Skeptics have said that coaching is no more than a glorified and paid golf partner, providing a service that could be easily accomplished with a friend or spouse. Professional coaches disagree. Coaching is like any other professional advisor and on the same level as lawyers and accountants. Coaching is faster than psychotherapy and more powerful than good intentions.
Coaches are about human development.
Until we start teaching citizenship, self-management, basic literacy and entrepreneurship in our schools, demand for qualified and professional coaches will only increase. Coaching does not dwell on past transgressions and mistakes, but instead focuses on helping the client create the life they want. Accountability is the buzzword. Coaches can be that external motivating factor that allows people to do things on purpose. Consultants are often external experts that identify challenges or obstacles and either write reports on their findings or fix the problem themselves.