But this strategy has the undesirable side-effect of cutting down on the amount of unwanted email we receive. That is true, but the number of potentially advantageous contacts, including potential customers, that this technique will drive away more than compensates. Image is Anything It never ceases to amaze me that even some of the smallest, most unknown companies on the Web create excellent-looking sites to a high standard of professionalism, while the giants of commerce run circles around them in the field of creating awful, amateurish sites. Unfortunately, HTML doesn't allow you to use two spaces after a period, but there are still plenty of things you can do to make your text look amateurish. One popular technique is Spurious Capitalization.
Bad spelling is easy.
You don't even have to misspell words, just use them improperly. Every office has some nosy parker who insists on running everything through a spell checker, but don't worry. Spell checkers can only catch blatantly misspelled words, not improperly used ones. Punctuation and grammar are two other good areas to lose points. To really be accurate, split infinitives have now become so common that they can hardly be called incorrect anymore.