I have had the advice of two outstanding cattlemen. George Wheeler, a retired Angus breeder who first urged me to accept the challenge of producing a Hybrid Angus that could meet the challenges of value based marketing and John Coble of Billings, Montana, who knows more about the breeding of livestock than anyone I have ever met or read about. Between these two, we have been able to keep the ranch and our program headed in the right direction. The cattle industry has changed in many respects but one thing that has not changed is the art of breeding cattle. We have more tools, more information and more data.
Consistent quality is obtained by breeding the best to the best.
John Coble's skill has been critical and George Wheeler's perspective has been important. Together, we have produced this very important product-hybrid genetics with purebred predictability. Well, the first problem that you encounter when you undertake the challenge of developing a hybrid breed is convincing potential customers that your cattle have value and that there is a reason to try your bulls. This is no longer a problem. Our customers are our best advertisement.