CM is a six year-old boutique marketing and sales consulting firm.
Our F1000 hi-tech manufacturing clients retain us to identify and validate business models, market segments, positioning and channels. Raj develops new business and manages project success. He is also responsible for providing the 'answer' quickly, and making our clients more knowledgeable about their market than any player within their segment. Previous to CM, Raj was the founder and CEO of Tradespace, Inc. where he developed the first Indirect Sales Force Automation application that enables a manufacturer's channel sales team to monitor and manage the investments they make in third-party channels. Typical benefits enjoyed by our customers included increased incremental sales, and reduced channel development and administration costs.