There are about 470,000 cards already in circulation. About MV Smart Loyalty MV Smart Loyalty is the provider of the smart card network infrastructure for the Buy n Fly rewards program. The company provides the consultancy to the project including setting up the loyalty host operation, merchant acquisition and supplying the smart card readers for the merchants to be connected to the loyalty host system. The smart merchant infrastructure built by MV Smart Loyalty is also available for other loyalty operations since the smart card infrastructure allows multiple applications to run parallel with existing programs. MV Smart Loyalty also provides e-commerce hosting using a smart card application for participating merchants to tap into the membership base for online shopping.
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