They all spread virally. The term was meant to encapsulate how, rather than shouting one big message to consumers through a pricey ad campaign, a company could create a message that could be quietly passed along, from one user to another, just like a virus. With most aspects of doing business moving online, ecommerce is virtually a way of life. With this in mind, it seems clear that now is a good time to take a step back and consider the past, present, and future of e-business. But sponsorships give offline companies a lot of online marketing exposure.
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