This is change that affects a vast range of industries, governments and many other stakeholders. Global dialog and cooperation are essential. What we are seeing with electronic commerce is a meltdown of traditional business boundaries, which is turning our well-established value chains into outdated economic fetters. In electronic commerce, business power doesn't flow neatly up and down the value chain, but instead is flattened out across a vibrant global web of connectivity. Electronic commerce is turning into a new form of empowerment that is electrifying everything and everyone it touches in the world of business.
Buyers sell and sellers buy.
A customer is a competitor, and a competitor is a customer. On every front, opposites are blurring. It is, indeed, an exhilarating moment in the history of global commerce. Electronic commerce is much more than online transactions. We call this the Network Economy.