Being pushy doesn't work. Vallone instructs staff to have fun with the peanut butter-based drink. On a brisk Saturday night, the restaurant sells about 75. Besides decent profit margins, specialty drinks build image and offer variety. Ky. Just as many desserts are theatrical, so too with drinks.
Bartenders are on stage when making, selling and serving speciality drinks.
The overall presentation such as size and shape of the glass, color and textural contrast of garnishes creates anticipation and visual excitement. Waiters' suggestive selling methods vary. At Winston's, drinks are described to the customer or the waiter brings the bottle of liqueur to the table. When waiters use visual aids, such as a mock drink brought to the table, it turns heads. When to approach the table is also important, according to Else Barth, owner of The Seventh Inn in St. Louis.