This study looks at a wider perspective. The sequel to New York City's outstanding performance is the 'best supporting' role played by the City's surrounding counties, where so many New York-based firms also go. Plus, it is exciting to find that the size of the traditional media is even larger than we thought, since film, television and commercial production provide much of the foundation for the rapid and growing convergence of traditional and new media. We are proud of the contribution made by Governor Pataki's pro-business policies of cutting taxes and red tape to keep all businesses flourishing in New York State. For traditional media, script requirements and talent demands are a major factor in deciding location.
Cost of labor is also important.
New York City's strengths are the deep pool of talent and crew and a level of business that make the City an international production center. Its main challenge comes from lower costs in other locations, often exacerbated by incentives offered by Canada and alternative sites. For digital media, availability of labor, availability and cost of space, and industry cooperation are the key factors in location decisions. The City's strengths are the concentration of industry participants and support firms and the technology infrastructure. The challenges are the ever-increasing demand for skilled labor and the availability of affordable space.