Match the level of instruction to the sophistication of the audience. Nonmedical audiences appreciate relevant medical information presented in an easily understood fashion. That means explaining phenomena in simple, everyday language, without medical jargon and with appropriate analogies. Clever, provocative questions can sometimes be excellent titles because questions arouse curiosity. One way to do this is to provide a road map of the talk at the beginning.
Audiences appreciate having an outline of what is to come.
Instead, a warm, appropriately humorous anecdote can be told to establish audience rapport. When an audience becomes bored because of a lifeless delivery style, or confused because the subject matter was made too complicated, even the most impressive data may fall on deaf ears. Do not read a talk. Good preparation requires that a speaker rehearse a talk, relying, if needed, on index cards to recall main points. Speakers should speak loudly and clearly, emphasizing their remarks with gestures.