Like intellectual capital, brand equity can be hard to measure yet it may account for a significant proportion of a company's value. It is intangible in the sense that it often consists of customers' perceptions of the value they gain from using a product or service rather than any measurable benefit. Brand New Zealand has often been used to attract visitors. Any small government that ignores these facts will be punished through capital flight and currency devaluation. Capital searches the globe for the best returns, looking for innovation This has lead to the globalisation of capital.
Capital continually circulates in search of maximum investment opportunities.
Information technology has accelerated this process and made it more successful. It is no longer geography that determines the winners. Idea-driven innovation cycles in the knowledge economy determine an economy's position in the global hierarchy. The more innovative and intelligent a business location is, the higher its rank in the ladder of global investment . Our people are a source of competitive advantage New Zealand companies need to better understand and use the concept of intellectual capital.