Peter Cole of Telescan in Houston Texas here. We are a ASP focused on financial web sites and I want to express a few thoughts about WEB caching and HTTP headers. After which I wrote the following and would like to get your opinions. Web caching is just in the beginning stages of development. Webhosting companies like yours and mine need simple methods to control caching properties of reverse proxy servers that are internal to our companies.
Ad revenue drives many dot coms.
Public caching on the net can kill hit stats. In the authors article, straight forward methods to pin pages with non-cacheable items for hit stats are given. All dot coms are pushing to roll out new features to improve their sites. It is common to have a large disconnect between the content creators and the support staff responsible to reliability maintain the performance of the site. With this disconnect it is often difficult if not impossible to achieve site redesign for distribution elegant and efficacy.