Best Small Cos. What it does differently from its competitors in the space is make software that creates real time buying and selling applications on one site.
Customers go a market maker's web site and can see who's buying and who's selling in real time.
You can't do that on any other B2B site. Gartner Group estimates that by 2001 there will be more than 100,000 market makers online in every sector from chemicals and computers to real estate and fertilizer. As the B2B market making sector expands, it is unlikely that real estate or chemical companies will be interested, or willing, to invest in proprietary software. That's not the business they're in. Singh expects to ship the 1.0 version by the end of the year.