Having gotten the easy and obvious out of the way, it's time to look at emergency preparedness. Emergency preparedness is the process of preparing for localized disasters like tornadoes, hurricanes, earthquakes and such. As an ongoing process it never ends, you just get closer to your ideal. Activities you don't enjoy will tend to not get performed, so turn it into a hobby and get the family involved.
Disasters can happen at any time, anywhere.
But except for a few high risk areas, most people have never really experienced one and do not expect to. Another factor leading people into not preparing is confidence in the government's ability to rescue and recover. They don't need emergency supplies or skills. Still another factor is unwillingness to deal with unpleasent possibilities. I've been told any number of times that preparing for disaster is morbid.