Customer behavior is hard to predict. Prices may be under pressure.
Competitors appear from unlikely places.
Organizations react sluggishly even when executives try to goad them into action. And it's not always clear where the profits are. As the chief executive of a publicly traded company, I know the pressure of making your numbers each quarter in a turbulent environment. Through the consulting work we do at Diamond, I've also seen how hard it is for even extremely sophisticated companies to figure out the Internet. You likely will find yourself dealing with powerful new intermediaries.