You expose, for their world of potential customers, your experiences with their company, how they treated you, how much they took you for, and urge others not to do business with them. Welcome, friend, to the wonderful world of corporate pagewaxing. For some, any bad publicity whatsoever is perceived as a damaging threat to the corporation and may be acted against. No, it doesn't have to be the Nuremberg Files to be the target of a censorship campaign. You'd be surprised how even some of the most innocuous consumer complaints are viciously attacked.
Corporate censorship is a multinational phenomenon.
I know how hyperbolic this all sounds, especially to newer Web users who haven't read much about dot-com lawsuits and threats yet. Either way, depending on the breadth of the waxer's action, this could spell financial ruin for the ISP, and so it will probably bend to the whim of the waxer if such methods are successfully used. Although such suits are illegal in many states, legal threats still seem to be the weapon of choice among many corporate pagewaxers. The best guard against pagewaxers is a good ISP and a working knowledge of the law. For example, ISPs that get advertising money from whoever's gunning for your pages are NOT a good choice.