Studies show that information communicated in color is remembered better than the same information communicated in black and white. Color enhances your firm's image. Documents printed in color project a professional image. Color not only enhances the communicating power of your message but also the perceived value of your message. Your firm looks more professional when you communicate in color, especially if you use the same colors in your brochures, memos, nametags, newsletters and proposals.
Color can reduce expenses by making employees more efficient.
In addition to increasing the effectiveness of your external communications, color can save money internally by speeding the analysis of complex data and reducing errors. Let's look at these points. Color simplifies complex information. Information printed in color is more quickly analyzed and understood. Imagine how hard it would be to use a complex road map printed in black and white.