Again, an effective follow-up to this survey is to publish the results in your club newsletter near your activity calendar page demonstrating how much you are following the advice of your customers. Another useful survey which can become an on-going source of feedback for improvement is the general comment card. A comment card box should be clearly displayed and a small bulletin board near the comment card box is an exciting way to share the comments and your responses with your members. One way to respond to the comment card is to post the answers on the bulletin board along with the comment card itself. A simple post-it can be stuck to the comment card and people will get an opportunity to read both the comment and the response.
Customer surveys are a daily fact of life for all successful service and sales organizations.
Our profession is a combination of both sales and service, and the more we can anticipate and prepare to meet the needs of our constituency, the quicker our facility can stand out in its region as an example of excellence.