It's hard for a few employees to stay on top of all of these outlets. Some companies employ a patchwork of smaller agencies. But this can get messy quickly. It quickly gets reduced to gray areas and finger pointing. Mass Transit's Heller sees a problem inherent in these small shops.
Big agencies are where the best talents flock.
That's because hiring a major agency can be pricey. But if it's a longer relationship, then maybe we'll do it. Measure what you market . In the past, advertising agencies made their money based on a percentage of the ads they bought from publishers, TV networks, or radio stations. That means defining the criteria for success at the earliest possible moment.