Kicking and screaming. That's how the laggards in the newspaper community will come to the Information Age. The best gateway to the Internet is YOUR on-line newspaper, which will receive 10 to 20 times more readers than any other web site in your community. Your on-line newspaper is the best location on the Internet in your community. Don't be shy reminding your community about your great location - and the benefits of advertising on such a great Internet site.
Consistency is key to success in anything, especially publishing, be in print or on the Internet.
Cross-training is key to consistency. Newspapers best gateway to Internet Recent research says there are some 325 million web pages - and fewer than 25 percent of those pages are accessible via search engines. That information leaves on-line newspapers in a powerful position to attract advertising. A friend who teaches media management at a university journalism school asked me to write up my thoughts about what challenges his students will face after they graduate. More papers publish on-line with I.N.N. Several more newspapers have joined the I.N.N. fold.