SIA s site provides the most comprehensive and integrated travel guide available on any airline site. Destination information is not limited to well-known tourist attractions, but also contains weather forecasts, currency rates and time zone information. In the future, it will include immigration and visa advice, airport information, dining and entertainment guides, maps, and local events and business conferences. We want to make sure the high standard of service that our customers have come to expect on board our aircraft is matched by an equally excellent on-line service, with the highest level of consistency and reliability, said Mr Huang. At the core of the SIA web site is its transactional capability, with enhanced on-line facilities.
Customers can also receive e-mail confirmation of bookings.
Mr Huang said today s launch was just the first phase, and that more new features would be rolled out in the coming months. The on-line functionality will be expanded to enable customers to book flights with partner airlines or those that involve multiple stops and complex itineraries. As more customer information is collected, in particular their preferences, the service will become even more personalised, so customers will receive information relevant to their interests. Customers who enjoy golf, for example, will be informed when there is a special offer at a partner golfing resort. Eventually, services from other providers will also be included, such as hotels, cars, tour packages, and personal computer and mobile phone rental.