From the debit perspective, the AMA must make yearly payments to CNBC reflecting the value of the airtime to the partnership. The AMA has also promised to provide its current programming inventory as well as rent and unlimited studio space for AMT for the next three years. But to minimize any risk for the AMA, Dr. Ulene has indemnified the association against any first year loss and is furnishing the initial capitalization of the company. The AMA also has the option to buy out of the contract with six months notice. Now is the time for the profession to mobilize itself towards the goal of equal media access.
Cable television is a medium currently going through a growth explosion.
The moment is propitious for chiropractic to gain a foothold and exploit the phenomenal potential cable offers. This is certainly not an unattainable dream. With organization and perseverance, the chiropractic profession could make it a reality. These are just a few of the initial possibilities. Chiropractic must combine all of its resources and unite itself to reach this goal.