My site has three main goals. One is to promote my speaking appearances and enable customers to contact me to book an engagement. MySite allows them to see my services, check availability, view references and get a feel for my presentations before they ever have to contact me. Then they can e-mail or call to confirm an engagement. The second goal is to promote my line of boomerangs and allow online ordering and payment.
Customers can browse the catalog, order online and pay by check or credit card easily.
The third and final goal is to educate the public regarding the sport of boomerang throwing itself. I like the control, since I m the CEO and heart of the business. For me, it all came down to control and ease of use. They can get so much information from the site without having to contact me or a staff person directly. That frees me up to administrate, speak and make custom boomerangs instead of answering questions all day.