It offers features such as credit card processing, virtual shopping carts, order histories, inventory management and catalog displays. But small businesses don't need the million-dollar features that a Sears requires, he added. In 1996, Kurant founder Kevin Higdon designed and created the software with visions of launching a small company that would market the product directly to individual merchants. Steven Harris, an analyst with IDC, said ISPs are constantly looking for new services such as e-commerce to offer customers and generate additional revenue. By going through an ISP, Kurant taps a greater distribution network that can reach thousands of potential users as well as build brand recognition for the software.
Brand recognition is very difficult to get.
ISPs spend millions a year to get brand recognition. Already, StoreSense has received a series of industry awards, including an Editor's Choice honor from CRN Test Center in September. Kurant has a very good package for someone getting into e-commerce. You can plug your business right into it. You can sell shoes.