In this article, I'll show you why this is so and how you can take advantage of it. By Decision Speed Decision speed is the time it takes your customers to go from initial awareness to enthusiastic use and recommendation of your product or service. This in turn is governed by the simplicity, ease, and sometimes the fun of the decision process. The company that makes its products simple, easy and fun to decide on will acquire customers faster and increase market share much faster than might be obvious. In fact, it's the key to dominating markets.
Accelerated decisions are in a different class from other marketing program adjustments.
Choosing a product is not a single decision, it's a series of decisions, often an extended series. Some choices along the way can be fast and easy to make, but many require time and effort in gathering and verifying information, weighing options, testing and evaluating results, and persuading others. The process of deciding is slowed by each of these time-consuming bottlenecks . If you can identify and minimize just a few of those decision bottlenecks for your customers, you can reduce their decision time by half or more and multiply the sales and market share of your product or service. I've seen it happen again and again for products and services of every description, whether the decision cycle for the product was a year, six months, six weeks or six minutes.