Additionally it continuously looks back at what has been played, with each track and artist having an individual separation time. Of course there's more to instore radio than music. During the day we have shopping information and short features, and we are continually introducing and updating regular items. A popular feature is the dedication file which allows anyone to have a request read out, this gets a tremendous response from both ASDA colleagues and shoppers. Mornings are livened up by the Breakfast Show with Robin Galloway, and keeping the listeners up to date with the latest music releases is the 'Album and Single of the Week'.
Commercials are a mix of own and national brands.
This is one of the few advertising mediums where response can be accurately judged. Point of sale broadcast advertising works - the figures speak for themselves. As in broadcast radio, research shows that much information is taken in subconsciously.