Discuss this story with other people. For years, PCs have performed a variety of tasks. Now, there is a perceived disparity between the needs of the intense game player or stock trader and the average consumer trying to decide between the green or blue iMac knockoff. Last month, Intel reorganized its PC groups into the Intel Architecture Group to explore the opportunity for specialized PC marketing. Although it's far from certain that such a vertical marketing strategy will work, the rewards could be substantial.
Consumers currently suffer from a glut of options.
Simply put, there's a mountain of software and hardware out there. Integrated packages could boost sales, especially for software companies or content companies that land deals with major PC manufacturers. These specialized systems also cost much more than standard consumer PCs. The high price, naturally, will also likely emerge as one of the major stumbling blocks to acceptance. The idea for an investor-centric PC emerged from the stunning growth of Internet investing and the difference between professional investing tools and home computers.