Boress shows how even the most reluctant professional can learn a new way to sell, painlessly and effectively. This book divulges a great sales approach, presenting a style reminiscent of a physician's careful assessment of a new patient. Using the dignified steps Boress outlines, any professional should get more business by uncovering a client's needs, then meeting those needs in a consultative manner. After reading this, even the most introverted professional can learn how to control the sales call, determine the client's suitability and close quickly. You're never too good that you can't fine tune what you already know.
Customers become loyal advocates of a business one purchase experience at a time.
These two statements make up the cornerstone of the philosophy developed by Jill Griffin in Customer Loyalty. The book outlines seven steps that a customer goes through to build affinity and shows how companies can embrace these strategic steps to build a loyal clientele. Through hundreds of examples, Griffin shares many practical methods successful companies use to move customers up the loyalty ladder, including real-world cases on how to win back inactive customers and develop a loyalty driven corporate culture. She makes it easy for the reader to apply her customer loyalty building principles to any business from a small town plumber or florist shop to major retail chains. Especially good for sales and marketing folks, the contents work for anyone who has a desire to serve customers to their fullest capacity.