Not what you may think. At least when it comes to recent movies. And they're going back for seconds. Its studio, 20th Century Fox, says the audience makeup is 60 percent female for the cross-dressing farce. And the female contingent, not usually the foulmouthed comic's strongest fan base, gave it all As - higher than men.
Action films try harder to lure women.
Marketing is more femme-savvy. Early ads showed Lawrence holding a gun. But later, the marketing people switched to a rolling pin, said Sherak. The Honolulu Advertiser, a division of Gannett Co .