Publishers are jazzed about the opportunity to sell advertising space in their e-mail newsletters at a high CPM because of the targeted nature of the product. But once it is established, publishers are on their way to a long-term relationship with the readers and the advertisers' whose messages are reaching their exact audience. Tribune Co. sees an opportunity for messages that go beyond the users' PC monitor. Content companies, and presumably marketers, pay Upoc to create communities around a specific brand. People with mobile phones or pagers sign up for a group focused on a particular topic and share text and voice messages with one another.
Current offerings tend to focus on music, celebrity sightings and business issues.
Tribune executives will work with the 45-person company to determine ways to present Upoc's services as a feature of its newspaper and broadcast digital holdings. You'll need Adobe Acrobat Reader to view the chart. The program is available to download for free from Adobe's site . View this month's Digital Deals table . Send us e-mail .