The trusty demonstration videotape has been a trade show staple since the Bronze Age. But studies show people retain much more information when they interact with presentation media. Users can create a personal interview by choosing from a pre-loaded menu of questions, then viewing company leaders as they answer on video modules. If you're showing a complex product insurance, for example, or a car with a long options list a kiosk can mix and match engines and trim levels, tailor a transaction, figure the monthly payment, do everything but hand over the keys. If this piques your interest, a word of caution.
Digital communication is no magic bullet.
Like any other channel, it needs careful management and attention to content. So-called new media companies keep springing up like mushrooms in a rain forest, however, and too often they're run by technophiles indulging a passion for digital toyware. Choose a vendor who understands that technology exists to make the content look good, not vice versa. But the opportunities represented by the Internet, digital video, kiosks and all their kin are too vast to dismiss. I think future communications historians will liken the rise of digital media to the invention of the printing press or the creation of broadcast networks.