Founding members include Aventis CropScience, BASF, Dow Chemical, DuPont, Monsanto, Novartis, Zeneca Ag Products and the trade association Biotechnology Industry Organization. Our effort is designed to make it as easy as possible for people to get the real facts on biotechnology. D.C. The ability of these fierce competitors to form a coalition and collectively commit millions of dollars to the campaign underscores the huge stakes at risk for the burgeoning business if efforts to sell biotechnology to a skeptical public are unsuccessful. Most polls show that Americans aren't overly worried about food made from genetically engineered crops. The survey also pointed out that most consumers don't have enough information to form any opinion on the high-tech science and related food products.
Crops modified by biotechnology can one day produce healthier and more nutritious food.
The science will also increase food production to feed the world's growing population. Food derived from biotechnology undergoes rigorous testing and government review to ensure safety. Some who follow the biotech industry are skeptical that the information campaign will succeed. But the problem for biotech companies and U.S. agriculture is not the U.S. consumer. It is acceptance of biotechnology and genetically modified food by the global marketplace.