Web sites are all about information. Distributing, exchanging and retrieving information via the Internet can give your company the edge. Advertising your products or services on your very own web site is perhaps the most useful and advantageous application. You can present your products and services the way that you view them, cast them in your own light. You can advertise your current specials, the difference between you and your competitors and much more.
Direct sales is a wonderful application of a web site.
Due to the interactive nature of web sites you can have your web site set-up to directly sell your products or services to your customers. You cannot do this with any other type of media. Visitors to your site can make reservations to stay with you or they can choose the item or items they wish to purchase, enter their credit card number and you have made a sale. All established businesses have created an image for themselves through other advertising venues. With a web site your business can extend that image.