Nowadays everywhere you turn you see brand names. Notice however, what the brand names are placed on.
Clothing is diverse, permanent, and easy to brand.
Next time you are at a tradeshow, notice the companies with logo-wear and those that don't. It is easy to see that 'image' makes a difference in the kind of traffic you attract into your booth. If you are a small business and have anyone on the road working for you make sure they wear your name. Get a shirt, cap and coat on them with your name and guaranteed you'll see a difference both in the way people treat you and the way your employees feel. It is a proven fact that people giving product away at tradeshows have a significant increase in traffic than those who do not.