We project both the static and dynamic approach to the Intelligent Agents Competition Model to the actual situation of the Internet market in these industries. Travel Internationalisation and direct marketing are the main topics in a market which is divided more and more into two directions of parallel market supply on the one hand, and emerging niche-markets on the other. The market power lies increasingly with the airlines, accommodators and tour operators. These parties are putting pressure on the margins of the products. The tour operators and retail sector face high communication and personnel costs, but fixed prices are tumbling.
Communication is one of the main problems in the Dutch travel industry.
Yet, the travel industry has a relatively large amount of communication networks at its disposal. The problem is, that often these systems are not properly linked between the users. At the same time, the travel supply appears to be stored in great detail and quantity. Because this information itself means business for market players, it is not revealed, and only limitedly available on the market. So, on the whole, communication appears to be more than an organisational problem, where economical interests play a vital role, than an unsolvable technical problem.