It's his job to help the college recognize him as a match. Depth of study in areas like foreign languages and math. Recent performance is the most important indicator of ability and motivation. All parts should equal the whole. If your child is not a good test-taker, avoid colleges that do this or be sure test scores aren't so low that she'll be out of the running.
Colleges look for students who share their time and talents with the community by helping others.
Giving to the community tells admissions officers that your child will be an asset to the college and will, more than likely, form a close, long-term attachment there. Teachers writing these all-important letters should be positive and point out the ways your child distinguishes himself from others. Colleges are looking to see if the prospective student is capable of college-level work. If your child writes beautiful, creative prose, be sure she also documents sources and presents genuine information. However, with planning and a spirit of cooperation, this time can also become a learning experience that will empower your child.