You must have complete knowledge of the product or service with which you are involved. If the parent company gives you little or no training in technical or management know-how, be wary of the business opportunity. If the licenser-seller has organized all the operating knowledge gained through years of experience in the business into a standard operating manual, look with favor upon this business opportunity. Make a market evaluation of the product or service to be offered. When Medicare was introduced, the time was ripe for medical and dental assistant schools, doctors' collection services, etc.
Campgrounds are also a good opportunity today.
Find out how many buyers have been in business successfully for a respectable period of time. A legitimate business opportunity will even provide you with phone numbers of other buyers over the past several years, so you can verify that they're generally satisfied with the opportunity and that the seller is capable of fulfilling his or her promises. Check the training and experience required to run the business properly. Check with current operators to see how they are making out. Determine the history of the offering company's operation.