There may be a total of 12 schools participating this coming football season. GSN owns, operates, and markets a national network of large-scale video diplays in outdoor and indoor sports venues. That hasn't happened yet. Right now, everything is being assembled on site. In the meantime, Curtin says on-site production benefits the Universities, who are taking advantage of the educational opportunities.
Advertisers provide their own materials.
The convenience of booking time on the big screens may also work in GSN's favor. Companies who wanted to reach college sports fans had been restricted to billboards, booking signs one school at a time. GSN can handle booking advertisers into a number of locations at once, and its partnership with Vyvx should make things even smoother.