Org Newsroom Menu Beef. TO MOVE MORE BEEF Getting recipes into the hands of consumers pays off for the beef industry. By partnering with major national magazines, the beef industry is getting that pay off without paying for it. Through checkoff-funded advertising in national magazines such as Better Homes and Gardens, Good Housekeeping, Bon Appetit and Parenting, the association earns merchandising credits that are redeemed through the execution of the targeted marketing programs.
Consumers make additional beef recipes in the first few weeks after getting a beef recipe book.
And, assuming that some of these meals get added to their regular menus, more beef meals are prepared over time. Recipes will be offered by the magazines at grocery stores, schools and recreation centers and sent out through the mail. Some of the recipes in the book feature ground beef, which the industry needs to move during times of high supply and during the summer months. New ways to prepare an old favorite are always popular. The National Cattlemen's Beef Association is the result of a recent merger between the National Cattlemen's Association and the National Live Stock and Meat Board.