Spam almost derailed the Internet's promise of allowing the gathering of information permitting firms to get closer to their customers. Most reputable businesses have edged away from spam and moved into e-mail by request. Advertisers offer incentives to attract customers to the Buyer's Choice web site. There they fill out a survey denoting their shopping interests and agreeing to receive messages from advertisers in those categories.
Advertisers pay per response.
Participants download special software that will bring the marketing messages to their desktops in the form of e-mail, a hotlink to a web site, or an audio or video ad with a mechanism allowing immediate response. The software detects how many messages are actually opened and how many recipients actually click through to the advertiser's pages. Members earn points, known as Universal Rewards Currency, for visiting a web site, joining a program, filling out a survey, etc. The points can be redeemed for travel, merchandise, or financial services from a variety of web sites. MotivationNet, cuts through the clutter in the recipient's mail box, engages his or her attention and receives new information about him for the database.