More often than not, however, board members hesitate to embrace these two activities. Board members cannot give themselves wholeheartedly to the process of fundraising unless these two problems are resolved. They are responsible for the organization s well-being and its successes. Furthermore, their supporters and potential supporters see board members as the people most committed and dedicated to the organization. When the board does take the lead, its members and the staff can go to individuals, corporations, and foundations and say, We have 100 percent commitment from our board.
All board members give money and raise money.
This position strengthens their fundraising case a great deal. More and more, sophisticated individuals and foundations are asking organizations about the role of the board in fundraising and taking a more positive look at groups whose board plays an active part. All the Time Board members often fear they will be required to ask people for money. This is a skill that can be learned, and all board members should have the opportunity to attend a training session on asking for money. In a diversified fundraising plan, however, some board members can participate in fundraising strategies that do not require directly asking for money.