Phillips says one simple thing to do is to offer the media a list of experts to contact right after a crash so the information they get is reliable. We are not merely victims of bad press. There must be something to worry about. We can't change control, nor can we really change the catastrophic nature of accidents. First and foremost, we must continue to improve safety, improve our record.
Actions still speak louder than words.
We must cooperate across borders and boundaries. We must stay focused on disciplined risk management. We must set deadlines and we must keep them. Those are the actions . As for the words , I think we can do a lot to improve perception by improving the way we talk about aviation and about safety.