Below are some layout principles to remember when creating your advertising and publicity. Effective publicity will utilize a combination of these elements. Exercise good judgment as to methods of gaining viewer's attention. Be careful of a symbol that becomes too interesting in itself. Symmetrical balance has its place, but can be monotonous and predictable.
Color can affect balance.
Usually, color should not be used in one single spot. It should be echoed elsewhere, not necessarily in equal amounts. Equal proportion is obvious and less interesting. Designer should depend on his intuitive sense of proportion more so than a mechanical approach, although the latter should not be ruled out. Depending on the nature of the design, stress is gained through shape, lettering, illustration, white space, color, or a combination of these elements.