This is great, and I don t have to watch commercials. People don t really hate commercials. I think they re perfectly fine with them. We were told that the videotape machine was going to end all advertising. That hasn t happened.
Advertising is still very effective on television.
We re not in the habit of being interrupted when we re on the Web, but we are in the habit of being sold something when we re watching television. I think first of all you have to analyze everything and see that it s getting better and better. If an ad works, you will see evidence of it the same day or the next day. If it doesn t work, you can wait forever, and nobody s going to remember it or see results. I think the difference between this market and the teen or Hispanic market is that when you re reaching the my generation, you re basically talking to baby boomers, and baby boomers will always have more of everything, including money.