It 3G mobile advertising hits legal buffers - Companies that sell advertising space on their 3G mobile telephone networks could find themselves in breach of European law. The warning is a blow to operators who were planning to offer location-based marketing to open up a lucrative revenue channel and recoup their outlay on 3G licences. With the value proposition behind online banner ads already very much in doubt in the desktop paradigm, most analysts now say that advertising is even less likely to thrive in the mobile world. This will probably come as a disappointment to the many content providers presently planning to include an ad-based revenue component as part of their wireless offerings. If 'only this category' is selected and the search term is NOT found in this category - the search results will show any matches from the entire directory for your search term.
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