The purpose, or multiple purposes, of your web page will then guide the choices of content, design, style, and tone. Your Audience Know your audience and allow consideration for your audience to guide your style, the content of your selections, your approach, even where you publicize your site. The single, most important feature of a web page is its content. A good web page focuses on original content, clearly displayed. Identify the content your web page will contain and create a concise outline before beginning your web project.
Brevity is the soul of the web.
Effective pages don't require long scrolling. Use short, simple sentences in active voice and avoid long paragraphing. Bulleted lists and tables present information clearly and concisely. Every web author also has responsibility for the accuracy and authority of the content on their web pages. Before you make your web pages, make a plan.