Studied, designed and demonstrated the uses of database management systems in businesses today. Completed a major project which involved creating the conceptual and physical design of the database using the Oracle 7 software package. Four presentations were required throughout the course of the semester. Student teams simulate the management of marketing decisions for a fictitious company over a ten-year period. Helps develop a sensitivity to ethnic marketing and the issues of international competition in the U.S. market.
Course requires the formulation of a strategy to introduce a new product into another country.
Short-term issues address demand forecasting, inventory management, and planning and scheduling of productive resources. Long-term issues include positioning strategy, technology, design of products and services, capacity planning, and location of distribution systems. Also covered are the issues related to the financing of these projects. Issues covered include money, monetary policy, and inflation.