This is especially true for business executives, but MIS executives also rank these sources about equal with the Web, and far higher than the rest. The Web is also an important secondary information source for the business executives. Other sources, such as the business and trade press, conferences and seminars, and the RFP process are much less important for both groups. How buyers of e-business professional services find out about firms. What Works The intensity of competition and the pace of change make building a durable e-business brand extremely difficult, but also that much more important.
Brands are a shortcut to decision making.
The confidence and trust engendered in a strong brand eliminates several steps in the purchasing process for anxious buyers. The most effective branding activities you can undertake are those that ensure client satisfaction and loyalty and promote positive word of mouth and success stories. Clients and prospects are looking for partnerships of real value, commitment, and dedication to their success. Synet Service Corporation, an e-business consulting firm in Minneapolis, has built an excellent reputation among clients by guaranteeing results and putting a third or more of its fees at risk if the results are not achieved. Brand from the Top.