Revenue comes from creating awareness of its products or services via the web, with the actual purchase transaction occurring off-line. Most corporate sites today put up these electronic brochures to provide information about their products, employment information, or public information. Economic benefit is created through the indirect purchase of goods or services from existing physical outlets and cost savings through the elimination of infrastructure or inefficiency. Finally, some businesses feel this is the best way to avoid channel conflict'a potential pricing disparity between different supply chains. All programming and content is funded by advertising dollars, with consumer viewership measuring value.
Agencies conduct sophisticated surveys to measure the value and establish the pricing.
For eCommerce, advertising can be in the form of banners, sponsorships, ezine ads, and other promotion methods. This is a much-ballyhooed but still largely unproven model on the web. While there are a few sites that are entirely supported by advertising dollars, the lack of web-savvy viewership statistics hinder the mass adoption by advertisers. As the knowledge of consumer behavior is further understood, experts will prepare purchase pattern analyses providing advertisers with empirical data to support their promotion campaigns. In other media, the subscription models are well established'accepted by subscribers and nurtured by publishers.