More media requires more discipline. Net and others exist solely as Internet trade media. Your customers and prospects are being bombarded by more messages from more sources. Now more than ever it requires marketers to define specifically whom they are trying to reach and place advertising with media that documents its ability to deliver the target audience. Why you need to advertise consistently.
Buyers change jobs.
Good customers of yours will be replaced by others who do not know you. Younger buyers entering the workforce probably never heard of you. Business products are bought, not sold. Buyers may spend a year deciding on a purchase, but they only spend a few days deciding which suppliers to evaluate. Bring consistent success to your marketing.