Free radicals play a major role in aging. One of the most widely used antioxidants in skin care products is vitamin C, though ingredients such as green tea and coenzyme Q10 are gaining popularity. Botanical skin-lightening ingredients for age spots is another growing trend in cosmeceuticals. Kojic dipalmitate biosynthesized from mushrooms, licorice extract, bearberry extract and mulberry extract have all had promising results in reducing hyperpigmentation without side effects. While there is great interest in creating innovative cosmeceuticals on the part of manufacturers, the real focus is on finding ingredients that are compatible with existing formulations.
Color is an especially important concern.
For example, while there is quite a bit of interest in using green tea in preparations, it is a challenge to maintain a color that is not too dark and that gives a finished appearance that companies and consumers will find attractive. We have addressed this challenge by modifying the processing of our botanicals so that our products provide their original benefits and also feature physical appearances that are cosmetically appealing. An example is our standardized extract of turmeric that is colorless. They seek products with antioxidants that help prevent free radical damage to the skin. There is increased consumer awareness and commitment to 100 percent natural products.