An interview is a meeting that gives a company the chance to put a face on the resume. While a resume lists your experience and education, an interview breathes life into those words. Everybody does it. It's almost expected. Having worked in sales, I learned that often your prospect will want your product, but won't want to make a decision.
Decisions are painful.
The talented sales person helps to make the decision process easier. Now, there's a difference between an embellishment and a flat-out lie. But if your skills match the description of a potential job, there's nothing wrong with making the interview work for you. An interview is a sales call. The product is you.