These are, low context and high context cultures. In a low context culture, people put no emphasis on the context of their communication. The message is direct and to the point, as with U.S. and Scandinavian cultures. On the other hand, in high context cultures the people tend to beat around the bush more frequently and are less likely to give a straight answer. The people of countries like Greece, Saudi Arabia, China, and Ethiopia do not put such an importance on words and more of an emphasis on the way in which they say things.
Communication is also an important factor when dealing in international affairs.
Both verbal and nonverbal forms of communication in a country should be considered. A company working in India should be aware of the methods in which they translate their forms of communication. Being aware and patient with misinterpretations will help both parties feel more comfortable and allow working with one another much easier. When performing transactions in a foreign country, nonverbal communication can easily become misinterpreted and insulting. Research that country's body language.