However, it is not a guarantee for a success operation of a business process. There are many variable affecting the performance of a business process. Undoubtly, IS can help an organization to increase its business processes efficiency and effectiveness. Effectiveness means producing outputs that are different in that more appropriate for their purpose. The followings give you a brief idea on what IS might do.
Competitive advantage means producing products with more value or with less cost incurred.
Strategic IS means an IS that has major impact on the product's value-added chain, it helps differentiate an organization's products from its competitors. Positioning is a marketing technique to situate a BP's output on a certain dimensions, and consider how the position of the output could be changed in search of competitive advantage. Positioning diagram is constructed with two axles, horizontal axle contains service features and product features, vertical axle contains physical-object features and information features. Service features relate to the extend to which the BP's output consist of action performed for specific customers. Product features relate to the extend to which the BP's output consist of information or object the customers receive.