Traditional methods of corporate marketing, communications, advertising, and publishing are still very important, but the new paradigm is customer pull - not company push. To get the customer to want you to provide information to them. A company enters product descriptions prices, images etc. into a database. The typeset images are used to make negatives and plates for printing. Collateral material is printed.
Customer receives material and places it in a file.
The customer browses your information, if they see what they want, they click and call up information from database. When customer is ready to order, they search for the material and read to locate the desired product or service. Customer specifies quantity and submits order. Customer dials phone number and places his order. You key in the ordering information catalog number, quantity, etc.