The revenue from the concession stand is the only other way we can support the theatre. We at the Rialto have passed up some other forms of revenue in hopes that you will enjoy your experience more. We have no video games or on-screen advertising. We are a small company. The Rialto is it, so far.
Credit cards cost the companies money in the form of fees.
We feel that we can serve you better if we don't have to raise our prices to cover those fees. Credit cards also take twice to three times the time to process in line. When serving you, speed is of the essence. It's a gallery of Films that mean a lot to us. They are some of our favorite films.