They dig for facts, read avidly, and borrow ideas. They talk to customers, suppliers, and anybody who might give them clues about how to attract the target audience's attention and interest. Agency artists develop print layouts, package designs, television layouts, corporate logotypes, trademarks and symbols. They specify style and arrange all the details of the ad so that it can be reproduced by engravers and printers. A superior art director or copy chief becomes the agency's creative director and oversees its advertising.
Account executives are liaisons between clients and agencies.
They must know a great deal about marketing and its various components. They explain client plans and objectives to agency creative teams and supervise the development of the total advertising plan. Their main task is to keep the client happy with the agency. A source of information about the marketing and advertising business in Ireland. It is updated daily and compiled in association with IMJ - Irish Marketing Journal, Ireland's No.1 marketing and advertising magazine since 1974.