One of the purposes of our Product Assessment System is to serve as a validity check before attempting to gain an audience with a national level buyer. Sometimes even simple mistakes can cause major delays and outright rejections. It pays to make sure your product is ready for their review. Second chances are difficult to come by. Another purpose of our program is to provide credibility for those with products of merit.
Credibility is important.
When a firm and its products are not well known at the national level, it is typically very difficult for that firm to gain the attention of a buyer. For example, it is generally much easier for Proctor and Gamble to launch a new household product than it is for Peter and Gloria. Sometimes it pays to have an independent third party endorsement of your product. The only thing we guarantee is a candid, objective assessment of the merits of your product. This is the way it has to be.