Your grade will depend on your ability to analyze the data and apply CB concepts from readings and class. Ideally, you should choose a category that is so alien to your experience, you cannot imagine ANYone wanting to buy or use that product or service. As a team, find at least three people who buy or use that product or service. Each team member may choose one person or the team may choose together. Interview each person about usage.
Data collection is a critical part of consumer behavior.
The team should work together to analyze the interviews. Be sure to note any surprises that you encountered. If you prefer your team may jointly visit a site that is unfamiliar to all of you. You must be unfamiliar with the category not just the specific site. For instance, if you usually visit McDonald s, you should not choose Burger King or Wendy s.