With robot shopping services operated through the major search engines, consumers will be able to comparison shop more easily online than at the mall. Merchants who go on line with a strong brand name and the advertising to back it up will do well . Brands are the king in the increasingly crowded online retail world. Companies will face fierce price competition and erosion of brand loyalty . When a business in any sector makes a success of selling goods over the Internet, all other operators in that sector are forced to follow suit.
Consumer behavior is likely to change .
More buyers use the Internet to learn about products and discover what the best price is, even if they actually make their purchase at a bricks and mortar outlet. This is already seen in auto buying. Discriminating customers can produce prices and articles from online sources to haggle with dealers. And in some cases, they drive cars at a dealership to get a feel for the vehicle but then go home and buy the same car on the Internet for less money. Internet is a cheap distribution channel .