Conventional wisdom is almost a contradiction in terms when it comes to the Internet.
Sure-fire ways to make a splash online are adopted and discarded with alarming frequency. The last generation of Web entrepreneurs started at home, then thought about other markets when the business became a success. But venture capitalists and entrepreneurs now say companies should look beyond their home turf and open for business in at least three European countries within their first year. If they do not, they will find it hard to attract investment and establish themselves as serious contenders. I just tell them, forget it.