The best way to stop a crisis is to know when one is coming.
Crisis management has three sequential objectives.
The first is to prevent a crisis. Then the second objective of crisis management is to modify the negative effects of the company or product. Thirdly, the actions taken by the company provides a platform for the company's future. The larger the organization gets, the harder it is for crisis to be prevented. There are lots of employees, product issues, advocate groups, investigations and safety issues that the organization has to continually monitor.