For some players, yes. For the rest of us, no. The highlight of the week will be an interactive presentation by Danny Sullivan , regarded as the leading expert on search engine optimization. We're not certain about the last phrase, but they do seem to be good, commonsensical standards by which to judge the overall effectiveness of a site. Well-organized with good eye and thought flow.
All good design is simple.
That's why it's so difficult. In other words, thematic consistency. Has a clearly defined audience. Content is king. If you don't have something interesting to say, don't say it.