Coffee is served in colorful Italian ceramic cups with saucers. We want our beans to be in cafes and restaurants as well as homes,'' says Clarke. He predicts the cost of real estate will force consolidation among coffee chains. Irvine, Calif.-based Diedrich Coffee Inc., with 40 units in California, Colorado and Texas, recently extended its family. President Tim Ryan insists coffee business is far from the saturation point.
Coffee is a daily habit.
His edge is the smooth, full finish of light-roasted coffee. Diedrich units are found in the suburbs. Gloria Jean's, located in malls, is a shopping destination for coffee and tea accessories. Promoting the neighborhood ambience is critical. More than half the space of each store is devoted to lounge areas.