The cultural influences and experiences of the receiver may be very different than the cultural influences and experiences of the producer of the message. The context in which the communication takes place influences the effectiveness of the communication.
Cultures develop rules that govern communication.
Cultures can be referred to by the level of importance given to the context of the communication. Context refers to the entire collection of stimuli surrounding the communication, and how much of the stimuli has meaning in the communication. Cultures vary as to communication. In high context cultures words alone do not convey the message. Most of the information is either physical or meaningful because of some assigned meaning within the culture.