This is the domain of interaction design and performance. We should be building products and experiences that build knowledge. Wisdom is a personal, even intimate, process and can't be taught directly. The only thing we can do is value wisdom in others and teach people the skills that will help them develop wisdom for themselves. We can also introduce them to the concept that they can become wiser and how to use the tools to do so.
All communication is viral.
Richard Dawkins described the concepts of memes in his book, the The Selfish Gene. This includes the ability to create anti-virals and strengthen our own information immune systems. Understanding these mechanisms will allow us to create even more compelling communications and products-especially on the corporate level. There are techniques that can be use to turn all information into compelling information and technological viruses and these will be extremely important to those companies, individuals, and organizations who understand this. Biological evolution is essentially dead.