The second triangle establishes the role vision plays in establishing how to accomplish goals. Leadership with a clear vision sets the framework for success. Vision defines what products or services to offer. Leaders should communicate this vision internally to team members and externally to customers. The customers then know what products and services to expect and employees know what products and services to provide.
Customers can provide feedback to the vision.
Employees are empowered by the vision. Through this, the company sets a common set of core values and long- term goals. Vision helps stimulate a high level of innovation by defining a higher purpose for the organization. Vision also helps create an environment for continuous improvement of products and services based on feedback from customers. Visionary companies balance the needs of stakeholders and create an environment for success.