Starting a desktop publishing business and attracting client Starting a desktop publishing business and attracting client As the owner of a new home-based desktop publishing business, your most important task is to attract clients to your new business. Although this will probably be your most difficult task, you can take heart in the fact that getting new clients will probably never again be as difficult as it is now. Choose whichever methods are most comfortable to you and go from there.
Advertising is a good way to get started in attracting new clients.
You can take out an ad in the Yellow Pages, and you should if you see your competition listed there. Do not get discouraged if you run ads that don t bring immediate results. Give yourself time to succeed. Word of mouth referrals can be achieved after you have done your initial marketing and gotten your name out there through other advertising means. Take advantage of every opportunity you can to promote your business in casual and business encounters.