Clickthroughs and impressions are tracked and maxiumum clickthroughs and impressions can be set. Ads can be tied to categories and products. Promotions Allows special promotions to be created and managed along with discount levels. Offers volume pricing calculations on orders. Orders and Customers Offers customers both ship to and bill to addresses and the option of ordering on account with login.
Customer can access a history of their orders and can perform a lookup of order status.
Handles subscription and recurring billing for magazines or monthly billing. E-mails customer when order status changes. Shopping Cart Features an advanced shopping cart that allows customers to select items for purchase while browsing for either immediate or later purchase. The shopping cart is implemented with cookies as well as hidden fields for those behind firewalls. The checkout button integrates to a tag for a transaction with CyberCash or through Internet Secure.