A great deal has been said about using a newsletter to keep in touch with customers and clients.
Agents receive frequent offers regarding the boiler-plate newsletters.
I have taken the newsletter idea, added the boiler-plate concept to the repertoire, and then have gone a step further. We do a weekly newsletter with content that is centered around this specific market area and the interests of the people who have connected with me on-line. Occasionally, when available, we will attach the professional letters to our home-grown one. We found that when we just send out the canned letter that we get more requests to be deleted from the list. In January of 1999, we decided to begin using an on-line newsletter.