A publishing client once generated a 13 percent response rate to its free trial subscription offer. Once you get your prospects' interest, it's up to you to follow up and make the sale. No list can do that for you. While you may get a few sales right away, you're more likely to get inquiries from people who want more information about your products and services. PostMaster Direct Response is not a lottery or a sweepstakes, it is direct marketing.
Direct marketing means testing, tracking response, analyzing results, and testing again.
It also means having the budget to test multiple lists and multiple offers and to roll out to the full list if your initial mailing is successful. Although we have brought the cost of a mailing so low that almost any marketer can afford to give it a try, we cannot repeal the laws of sales and marketing. This site has been visited times since March 08, 1998.