Imagine the aroma of freshly baked cookies wafting through the air. Natural light floods the room from dozens of large windows, spilling onto overstuffed pillows and collectibles that fill every nook and cranny. The sweet sound of songbirds drifts down from above. The imagery created by all of these elements suggests a pastoral hideaway perfect for curling up and settling in with a good book. This retailer has built a showroom that has been designed as a feast for the senses.
Advertising has to reflect each dealer's offerings.
To reflect that in such a way as to attract, not just tourists but people who need to buy home furnishings is the key to success. This is where the art of selling home furnishings into the next millennium has begun. This is one man's vision of how home furnishings can be sold today. In each grouping, customers encounter complete, fully accessorized settings that look and feel like real rooms in real homes. The settings, each highly targeted to a design style, mood or psychographic life segment, may include a sofa from one manufacturer, chairs from another, and accessories from a third.