It has dramatically reduced animal testing over the years but continues to test ingredients for safety reasons and for FDA approval. It keeps detailed records of every test and makes them publicly available for researchers and customers. It has also spent millions of dollars to develop alternatives. Well, it's not about giving companies letter grades or checks for fulfilling certain social criteria. We need a system that measures a company's character, not its rhetoric.
Business is basically amoral.
The best companies understand the need for checks and balances so that no one executive can impose his or her social vision. There is a reason that Levi Strauss, Merck and Cummins Engine, for example, have been around for so many years. They turn out quality products first and foremost. This integrity standard percolates through the entire corporate culture. It's not the top-down visionary model which is far more problematic.