The Net seems like it equalizes the online shopping landscape. Any retailer of any size can create a web site and reach its customers, near and far. But alas, it's not quite that simple. So it's not surprising that few Northfield area retailers have taken the plunge. You might ask whether it's even necessary.
Customers can select size, color and quantity for each item.
But most important of all, you can sign up for their monthly email newsletter which alerts you to the latest store happenings in a conversational, narrative style that's a delight to read. Some towns have held Web Fairs, hired consultants to put on e-commerce seminars, and hosted panel discussions with local retailers who've already taken the Internet plunge and have valuable experiences to share. Northfield's retailers would be wise to not wait to investigate, learn, and experiment. If you operate a local business or organization of any kind and already have a web site, please email me your site's address. NCO is readying its online directory of local organizations and businesses and although we have many dozens listed already, I'm sure we're missing more than a few.