The key to seeing it successfully deployed is mapping out the selling process and evaluating your needs first, then choosing the right technology to support that process. Customer Relationship Management takes Sales Force Automation a step further. The growth of the Internet as a medium for commerce creates a terrific opportunity and daunting changes. Yes, there is the opportunity for a new world-wide customer base. However, your best customers may also be in someone's new target group.
Customers have more choices.