Will Harding, Director of Business Development at Ask Jeeves UK, said that the deal with Espotting added a valuable dimension to the capabilities of the high-profile search engine. Our aim is to simplify people's lives by giving fast, relevant answers to their questions online. Espotting allows advertisers to manage their position in their listings by bidding for keywords relevant to their site. The higher they bid, the higher they are listed. Advertisers only pay for traffic delivered to their site.
Consumers receive European, and more specifically, UK, relevant results.
Espotting's search results are supported by search results from Inktomi's European cluster, once again ensuring that the results are European relevant. The combined strength of the partnership will power over 5 million unique search request every day. Espotting was founded in February 2000 by Daniel Ishag and Sebastian Bishop. Jeeves, the Internet butler, allows users to type in a question using plain English and receive back in a friendly, natural way relevant answers to where they can find information, products and services on the Internet. Ask Jeeves for Business was launched in July 2000 and with its software suite humaniseTM helps website owners increase their online sales conversion rates and reduce sales, service and support costs, by providing visitors to their site with a more humanised experience.