Concept is Insnarled information. Meaning is flux of winding or unwinding. Deductive reduction is meaningfull process of dereferencing or unwinding of Concept into Information. Inductive synthesis is meaningfull process of referencing or upwinding of Information into Concept. Language is the formal evolute channelization of reflexion flux between independant autonomous beings.
Conceptual hooks ensure survival by resonant draining of host informational energies.
Hooks operate as veiled survival threats masqerading as some greater good. Human society tends to homogenize memes into global belief systems with staying power. Memes thus incorporated blend into towers of fixated babble. A gestured or emphatic pause.