As the technology of sending information improves and becomes more sophisticated, companies are usinjg computers to simplify their operations. The internet has enabled businesses to create a more direct line from the producer to consumer and to reach to a narrower but selective market through target marketing. Computers are now helping inside and outside of business by eliminating the corporate static that most businesses acquire in reaching their customers. For example, the internet has enabled businesses to weed out and target hundreds of thousands of potential customers along with suppliers in an efficient and cost effective manner. Todays advertising contains very much clutter.
Clutter refers to advertising that is in the wrong place trying to reach their market.
The internet is becoming cluttered as more and more users are discovering the unlimited possibilities. There are three simple reasons that the internet has grown so quickly with corporate and small businesses all over the world. First, the internet is a very inexpensive advertising and marketing media which has very few rules governing the possibilities of its usage. Second, it is available to millions of users and the users are all interested in new products or services that can give them an edge. Third, the internet is already up and running and is easy to access.