Because it is a new approach and a new way of designing and marketing a roleplaying product, we use a pricing model not based on traditional publishing, but on entertainment value. With a 1PG, you get a game that has a five to ten-minute learning curve, and five scenarios where the GM's work has mostly been done. If you are playing with four other people, that comes out to about a dime per hour of fun per person. Can't go to the movies for that. Add in the free scenarios, and you're getting what many think is a great deal.
Character generation can take hours, and actual playtime can be minimal.
We like them. We play them. And we are in the process of making them. 1PGs are a new way of doing the roleplaying hobby. But we are pleased to say that the vast majority of our customers DO get it.