Caption is the description a of graphic element. Commercial printing takes longer, costs more but is of a higher quality. It works by burning light through a film negative onto the plate. Contrast is the tonal gradation between highlights, middle tones, and shadows. Corporate Identity is a logo designed for the purpose of identifying a business.
Creative concept is the idea underlying a graphic design project.
Embossing is raising an image above the surrounding surface of the paper by the impression of matched dies. End Signs are symbols that indicate the end of a newsletter article. Gateway Access is a means of accessing the Internet through an ISP s computer system. Gripper is the non-printing, leading edge of paper as it passes through a printing press. Halftone is a photograph converted to fine dots of varying size and uniform density for reproduction.