When you go to market armed with information, you increase your potential for success exponentially. If you know your prospect's preferences in advance, you've reduced your risk and made your efforts far more efficient. Life is short. Time to market is shorter. In the high tech world, product life cycles are measured in months, not years.
Competition is fierce.
SRC understands how to gauge the potential for success, and make suggestions to optimize products and communications. We've been where you've been. Experience is a requisite. SRC has provided marketing research support to most of the top technology organizations in the world today. Before they introduce products, bring out new Web concepts, Websites or initiate new programs, they use our services to improve their potential success and reduce time to market.