Once we split it up, it can mark the beginning of eating disorders and the end of self-esteem. Barbara Lippert, ad reviewer for Adweek, also sees a pattern of growing hostility between the sexes being reflected in advertising. Beer commercials are slowly going back to the babes. Victoria's Secret ads are aimed at women but appeal to men. This ad from Banana Republic juxtaposes a gray-haired model and a younger one.
Critics applaud the use of mature women in advertising, although they decry tokenism.
I don't think it's very funny. Professor Dines and Kilbourne also decry images drawn from pornography. Dines cites an ad in a computer magazine showing Goldie Hawn in a bondage pose. A perfume ad shows a woman tied to a bed. Another perfume ad features a woman with her hands tied behind her back.