Yet we will be affected in our roles as taxpayers, consumers, and citizens. True, we cannot keep up with all issues. We can, however, while already tracking developments within our specialities, periodically step back and consider the view from a lay perspective. Perhaps then we may identify potential problems long before politicians and the general public become aware that things just don't work. Thirdly, we must be willing to exercise the power we have to act as the corporate conscience.
Corporations easily see themselves as responsible to their stockholders only.
Yet corporations also are dependent upon employees, customers, and the communities in which they exist. Unless they will kill their hosts, corporations have responsibilities for maintaining their communities' health. We can advocate company policy that expands the notion of customer satisfaction to include the entire community. Potential customers not only are current consumers but are all who will come in contact with the company and its products. Building good relations among neighbors and the general public expands the client base.