It takes entrepreneurship to start a business, but it takes clear direction and lasting values to sustain its success. Business is about relationships. Success is only achieved by, with and for people, whether they be customers, employees, business partners, investors or the community. Across all these relationships consistent performance builds loyalty and trust. Continuous dialogue feeds learning and innovation.
Business is about responsible self-interest.
Business is an integral part of modern society and, alongside making a profit, every business should strive to make a positive contribution to the society and environment upon which it depends and will gain from doing so. Business needs balanced measurement and governance. To judge business success on financial performance alone is to lose sight of the sources of future success. Good governance helps the company learn from all relationships. A business that ignores these principles will not be sustainable.