Gary Poster, with essential assists from Galyn Norwood, Phiroon Phihakendr, Jose Quijada, Pavandeep Kalra. The supermarket line could soon disappear. At age five, Earth's Biggest Bookstore is now Earth's Biggest Selection, in keeping with Bezos' plan for world domination. Well, in a sense, Amazon isn't about technology or even commerce.
Any moron can open an online store.
The trick is showing millions of customers such a good time that they come back every few days for the next 50 years. Amazon is, like every other site on the Web, a content play. A century ago, millions of brave souls crossed the Atlantic to the land of opportunity. Now their descendants are making their own western migration, and these days many of them are landing in Seattle. They're all going into business or journalism.