We've had fifteen years of experience in the print design field, ten years in New York City. Collateral projects are usually developed within a company's established corporate design guidelines. In many of our engagements, we've developed the guidelines ourselves, and distributed them to all the design groups developing for a company.
Corporate design brings added challenges to a designer.
Politics, advertising style, production methodologies, and budgets all come into play. We believe in a full exploration period at the beginning of our engagements, and work to find the cleanest path to completing the communication goals of our clients.