He chose his product's name as part of his packaging strategy. Inventors who fail to differentiate their products will have a difficult time getting shelf space in retail stores. Stores typically won't carry an item from a small, single-product company unless it offers customers a product choice they don't already have. Creates a price point in the consumer's mind. A successful package communicates the product's approximate value.
Buyers use packaging as one criterion in selecting which products they buy.
Hodosh found that lower-quality laundry bags were simply packaged with hang tags. He needed a package that conveyed more perceived value than a simple tag while still not appearing too expensive. Hodosh also had to be sure his product's packaging fit the requirements of the distribution channel. The managers liked the product and had no objections to the package's look or size. I recommend a more extensive market survey before finalizing a product's packaging, as many of the larger store chains closely evaluate a package's size in relation to their available shelf space.