But when you take the same photo out of the news and put a Benetton logo on it, people pause and reflect on their position on the problem. When they can't come to terms with it, they get mad at us. When journalists focus on strange and serious topics, nobody criticizes them for trying to sell their stories to the media. Yet, when an advertisement touches on a real problem, everybody is immediately up in arms and protests that it's in bad taste. It seems that an advertisement which misleads the consumer with deception and lies is considered more correct.
All commercial images have a social meaning and an impact.
Nobody has done an analysis of the harm done by stupid advertising and its twisted value system. A lot of insecurities are caused by the stereotypes in those images, and advertising is very influential in the education of our young. We try to do the very opposite. We try to make our ads personal. If you do research, you get yesterday's results.