Change is determined by the internal coherence of the structure and not by information about external events. So, the fault, dear Brutus, is not in the stars but in ourselves. What organizations receive from their environments are perturbations that are absorbed in different ways by different structures. There is simply no way for a dysfunctional organization to learn, until it cures itself of dysfunction. You don't have to be a genius to be a success.
Competitive strategy is about being different.
It means deliberately choosing a different set of activities to deliver a unique mix of values. And yet strategy is not just about carving out a niche. The main thing to worry about is that your strategy be sustainable. Simply by making sure that people understand what to do, how to do it, know why they are doing it, want to do it, have the resources to do it, and believe they have the leadership to do it. And by making sure that people are constantly trying to find new opportunities.