Adoption rates differ significantly from one European country to another.
Besides, the nascent ASP model has enabled vendors to reach new segments of the market. In this context, the key to dominating this market will be mastering the velocity of sales. Sales velocity measures the rate of growth of the ICE market in any individual country compared to the European average. Consequently, vendors can better allocate sales resources to faster growing areas. ICE installed base to conquer emerging markets such as team collaborative applications, knowledge management or document and content management.