We've done them in the past, but they haven't been very successful. The category itself is really heavily boy-oriented. Boys like to act our established story lines, while girls like to make up their own stories, which is why Barbie is so popular. She has no personality. When it comes to toys, boys will apparently be boys, and girls will apparently be girls.
Children refuse to be politically correct.
Toy industry executives insist they are only giving children what they want. A Marketer's Guide to a Kid's Heart. Anyone on the outside knows the opposite is true. Kids are running over hill and dale and marketers are trying to keep up with them. If marketers don't pay attention to those preferences, they will fail.