The culture has shifted. At the typical newspaper, production systems have been wired together almost as an afterthought. This infrastructure cannot scale to meet the growing demands of the marketplace. Tinkering with any part causes unforeseen and costly effects. Time to market is measured in months, not days.
Any new product costs tens of thousands of dollars.
Staffing is redundant. At the same time, an integrated approach permits creating new products for a range of markets and delivery mechanisms. I believe there is a small TV station or midsize daily newspaper ready to accept the challenge and reap the rewards. Figure a year for planning, installation, and training. And expect to see true cross-media integration before the year 2000.