But while the work seems to be flowing in, the new hires apparently aren't. We're not competing for clients. The demand for creative talent has gone through the roof. There's a a lot of work out there. In the multimedia and communications industry, particularly Web design, these new designers are poised at a virtual gold mine.
Business is good.
The industry is at a time when so many people are jumping in that winners have yet to emerge. But the ones who will prove to be winners are those who realize how the work fits into overall communications strategy, Morrissey said. It's more than graphic art. Anyone can do graphic design with desktop publishing, but it doesn't mean they can do it right. Expect to see the disciplines work together more, adds Douglas.