Edward Bernays and John Dewey were aware of the problem, though for far different reasons. Seventy years in the making, advertising propaganda has come into its own and is no longer limited to traditional advertising methods but also masquerades as new stories and civic-minded corporate responsibility. Bibliography lists 11 sources. A 5 page paper on the use of advertisements designed to instill fear into the heart of the viewer or reader. The paper assesses the effectiveness of such advertisements, using evidence from a number of scholarly journals, concluding that there are more effective way of imparting important information.
Bibliography lists four sources.
Rebel advertising is a technique of grabbing the public's attention through the use of sarcasm, irony, humor or shock, or a combination of these things. This descriptive paper investigates the use of rebellion in advertising and the reasons it is so successful. Describes several ads which use rebellion in advertising as well. Bibliography lists 6 sources. A 6 page paper arguing against the use of sexual images in advertising.