Several children mentioned that you can feel clumsy even when not using drugs and alcohol. When CSAP pretested a Kid's Magazine, the moderators asked children in focus groups to circle words they did not understand. Throughout the focus group discussions, parents responded favorably to the practical ideas they offered each other for dealing with difficult situations and to the specific tips provided in the materials they saw. The report therefore recommended that the new program provide practical, hands-on skills training. Money and Logistics Focus group are a relatively quick and low-cost research method.
Costs vary from place to place and from firm to firm.
Allow time to meet with everyone involved, write the guide, and rehearse it with the moderator. Recruiting costs vary depending on the method used and on how difficult it is to find participants. A donation to a group may be substituted. Community or office meeting rooms may be available at low or no cost. Marketing research firms generally have rooms with one-way mirror behind which clients can observe focus groups unobtrusively.