By being 100 percent accurate, you will enhance your reputation as a dependable source. Even if You May Not Benefit. Don't treat media requests as frivolous. The goal is to build long-term relationships with news organizations. Cooperation now means that you will probably be used as an industry spokesperson again.
Deadlines Help reporters meet deadlines.
Don't make reporters wait on deadline because you neglect to return calls. If you commit yourself to provide information, follow through quickly. If you are unable to obtain the data, get back to the reporter rapidly to inform him or her. Don't Hide Try Not to Avoid Questions. Failing to answer a question may give an impression that you are hiding something.