We encourage kids to use unidentifiable nicknames throughout the site. Again, we require parental consent for children under 13 before collecting any identifying information. On a voluntary basis and with parental permission, if appropriate, we may also request personal information to improve the quality of the site. We will maintain your privacy and will not sell or provide this information to third parties. They help us quickly determine what site components need to be revised and what areas are most successful.
Cookies track the total number of visitors to our sites in an aggregate form.
As a visitor you are one of a group and your information is not singled out. While Hedstrom recognizes that our sites can and will be construed as advertising, we make every effort to protect children from obtrusive marketing tactics. We attempt to help teach them how to discern site advertising from site content. To that end we have developed a distinct icon to be used throughout our sites. This icon notifies kids when they're looking at an advertisement or sponsorship.