Controversy arises for a number of reasons.
Bellow also reveals that Bloom's debilitating and finally fatal illness was AIDS, a fact that seems not to have been common knowledge. The New York Review of Books also teased on its cover with the promise of Bellow Unraveled . Or perhaps they just realized that they could not compete with the fanciful efforts of so many other reviewers. Reviews have to sell themselves, and a catchy title might cause a certain percentage of the potential audience to read what they might otherwise have passed over.