Anderson, for example, has a specialty in healthcare advertising but brings the disciplines it needs in that area to handle such consumer products as Weetabix, and vice-versa with using its consumer knowledge to market pharmaceuticals. Government Ethos Healthcare marketing continues to hold his interest. Communications flows across the borders. Selfishly, I'll admit that we have agencies that would be helped by a change. But beyond that, I see a continuing ethos in Canadian government to play a controlling role rather than let us make our own informed choices.
Canadian consumers are quite capable of making intelligent choices.
Logic needs to prevail. The pharmaceutical world has played an ongoing role in Rigg's work history. Switching to the agency side with Ted Bates in 1977, he became account director for Colgate-Palmolive. In 1980, he joined J. Walter Thompson as group account director for all Warner-Lambert divisions, quickly becoming client services director. Business Entrepreurial Style Anderson, like other DDB Group companies, has kept its own name, despite the fact that all company offices in Toronto, other than GBV, are now even located on three floors in one building.