Inc. Since Internet-based technologies and business practices have become mainstream, most leading companies strive to integrate their Internet strategy with other traditional business operations such as call centers, retail stores, and field sales. The aforementioned customer loyalty tools are paramount, but difficult to maintain. By Karen J. Bannan Nine out of ten times, when a company interacts with a customer, it is not about completing a transaction, according to eMarketer, an Internet research firm. Instead, the interaction is all about communication.
Customers routinely have questions concerning a product or shipment.
No matter what information the customer desires, a company can count on the customer wanting it immediately. By Michael Cohn Salespeople can now utilize mobile CRM technology with a new combination from Palm and Siebel. The acronym ROI buzzes around most companies these days. It's the often elusive objective of a business. So is customer satisfaction.