These are still the pioneering days and it's still going to be where the action is. The telecommunication companies have a predominant role. If they don't give us the road, we won't be driving. Telcos argue there's no content and no audience. The telcos will get onboard once the network is clogged up with video feeds.
Content is still king and brand is king.
It'll be up to F2 and News Interactive to show everyone how to do it.