Volume I, Number 9 TCAW is an Internet association aimed at connecting with women and networking with women through our creativity. Our emphasis is on everyday creativity, the kind of creativity that we, as women, use everyday to make decisions and solve problems.
Creative organizations focus on bringing out the best in people.
The creative organization nurtures the change process and gives visible, tangible rewards and recognition for taking risks and being creative. People in creative organizations are trusted to make good decisions and given the power to implement them. Businesses that value creativity remain flexible enough to adapt to changing conditions in its environment. Valuing and embracing creativity will improve an organization's capacities to respond quickly to the demands of competition and the breakneck pace of technology. Creativity in the workplace is what fuels businesses in making shifts and changes that increase productivity and profitability.