Eat and earn. Kellogg s loyalty program allows customers to earn points and redeem them for toys, sporting goods and school supplies. Consumers can participate in the EET and ERN program by retrieving special 15-digit encrypted codes located inside Kellogg s cereal boxes and sign up for the program at the EET and ERN Web site. Once they ve signed up for the program, an account will be opened and the codes can be entered. A point value is rewarded for each code entered.
Consumers can collect and redeem the points for products from partner sites.
The EET and ERN site also tracks individual point balances and offers games, activities and links to Kellogg s and its partner s sites. Kellogg officials say that Disney Online, MTV and Kids Domain will be targeted for online advertising efforts to promote the program.