If you want to be a web geek, fine, but most photographers will be more than pleased having their web design software do the messy work. Web design You can design your website from scratch, or use one of the templates that FrontPage or a similar program provides. Whatever approach you take, creating a clear and usable navigation scheme is important. The design of a website is like a hierarchical organizational chart or a family tree. With these navigation tools, it's easy for viewers to find their way around.
Color schemes are also important.
Some sites are garish, others bland. Good design doesn't happen by accident. You should either use one of the professionally designed templates, or find an advisor with graphic design experience. Your website design, like your photography, is an expression of your personal taste. Make sure that it expresses you appropriately.