Think hard about how you can put hard numbers behind your claims of success. It's Not About Clips. Maybe it goes back to our publicity roots, but most of today's public relations professionals are more sophisticated than those of yesteryear. And, for the most part, most Silver Anvil award entries reflect the professional aspects of the profession. But you would be surprised by the number of entrants who still believe that the ultimate measure of their success is clips.
Clips are just a measure of the process.
Sing To Me. Researching, planning, executing and evaluating a PR program is one thing, writing the dreaded two-page summary is another. It's amazing what a struggle it is to communicate everything you've done in two measly pages. Believe it or not, this is the most important element to your Silver Anvil entry. So if it's not right in the two-page summary, you may not get a chance to strut the rest of your stuff.