The earth tone colors further comforts the customer. This site is designed to make the customer feel comfortable and at home. There are icons for easy shopping or a web site map for those who know what they want. In addition to individual customers, L.L. Bean caters to corporations and environmentalists. There is a section for corporate sales, which allows companies to order items at a discount, or have items personalized, through embroidery or monogramming.
Customers can also purchase gift certificates on-line.
Not only can they purchase gift certificates, they can purchase e-gift certificates, which can then be used to purchase items online. Another attraction of the L.L. Bean site is the ability to search for park information. Customers can choose a state that they wish to search for park information. They can personalize their search by selecting certain amenities they are interested in. For example, a customer can locate a park in South Carolina with hiking, fishing, and camping with a family atmosphere.