We then go in to find out the many factors your market has to deal with. We start with what you want and aim to achieve and then determine what your customer wants. Things like branding help establish you in your potential customers minds, so that when the need or notion strikes your customer, they think of your company. They do so with a face they remember and that is your brand. When you look to market your business and advertise your product keep this in mind that you may sell something on the spot but your other effect is to be recognized as the provider of your services or products.
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