Acts 11 G.S.Munro. They affect many aspects of our lives. The clothes that you're wearing, the shoes on your feet, the car that you drive, all have a brand name.
Different brands have different reputations.
Brand names become convenient tags, that tell us something about the quality of the product by the reputation of the brand. We often like to think they tell us something about the kind of person who buys them, too. Or at least, that's what advertisers try to get us to think. Of course, we often differ over which names are best. There is much fierce debate over which is the best personal computer.