Importantly, all of the association s programs teach that creativity and divergent thought come from teamwork, cooperation and risk-taking. The answer is the direct educational benefits of Destination ImagiNation and their applicability to the issues and environment that companies deal with everyday. These preceding techniques are extremely important and necessary for corporate entities to succeed in the global economy of the 21 st century. The Destination ImagiNation challenges students face in this program, whether technical, marketing based, dramatic, historical, or deal with social issues, require the use of long-term project management skills to achieve maximum success. What events happen in what sequence, when, and with what interdependencies are some of the skills learned.
Companies use the instantaneous brainstorming process every day.
The effect is no different to students who participate and learn this technique in solving the Destination ImagiNation challenges. Tom Camerlo, Chairman of the National Dairy Association, and Tom Jenkinson, executive director of the Western Dairy Association, worked with a team of marketing staff, dairy farmers, and corporate employees to use Destination ImagiNation brainstorming techniques to design a new milk container for commuters all over the United States. The new improvisation part of Destination ImagiNation teaches students to deal with the unexpected on the day of the competition after all the months of planning and preparation of their solutions for the tournaments that are held each spring throughout the world. We know how vital it is to react quickly, accurately, and decisively when the unexpected arises. Employee Resource Destination ImagiNation provides a unique resource pool of future employees who are creative, critical thinkers, know how to get things done, take risks, solve problems, and believe that anything is possible.