Internet business is still brand new. Even the old-timers have only been online for three or four years. In many ways, we're just now figuring out how Internet business works. It appears to be very different from regular business. Small and versatile is a big advantage.
Big businesses dominate the traditional business world.
The Walmart's and MicroSoft's have steadily forced smaller, family-owned businesses out of the way. Not so on the Internet. Three out of four Internet businesses are very small, often only one person working from home. Some of the most successful web sites are run by a single person still working a regular job. They take care of their Internet business before work, during lunch, and late into the evening.