Continually Reinvest Another principle of business is continual reinvestment. The larger the percentage of profits that go back into your company, the better its chance of success. Just as you must invest your own money to stay ahead of inflation, you also need to invest the company's funds back into itself, to match the overall rate of business growth. The speed of change is greater today than it used to be. Product and service life cycles are quicker.
Customers expect more.
Competition is ever increasing. You cannot rest on your laurels. To keep up, reinvest in your company's assets by maintaining, replacing and enlarging your base of vehicles, equipment, inventory, and buildings. Reinvest in your people by training them in safety, craftsmanship, customer relationships, work habits, and the other things we all learned in grade school, supposedly. Mitigate Your Liability Don't ignore the fact that a legal liability claim could put you out of the restoration business.