The compartments must be able to hold assorted shapes and sizes and should fit in a typical kitchen. A product represents an advanced and wonderful design solution. When Industrial Design first established itself as a field early this century, the product that emerged resembled forms that were familiar to the user. This concept was modified in the modern movement, where the integrity of a form was measured by the degree to which it expressed its function. It should not only look the way it is supposed to function but also simplify itself for the user.
Designers have to do considerable research on their products.
They study reports and examples of related and competing products, survey consumer preferences and based on these create designs for their products. These designs are discussed with the manager, engineer and marketing experts, before going into production. The modern designer is expected to be familiar with aesthetics, engineering, ergonomics, fabrication, materials, marketing and sales in order to design a product. In the practical world, success depends on team skills. Refined products are made by companies that recognize aesthetics, sensibilities and the creativity of the individual.