The basic nature of the workforce has changed dramatically and it will continue to change. You will no longer work for the same organisation throughout your work life. You will change employers many times, and you will change careers several times. There is a good chance that you will own your own business some day. These changes place an even greater emphasis on communication skills and the ability to adapt to many different organisational and geographic environments.
Communication always takes place in a context.
The communication might be about financial matters, human resources issues, or a marketing initiative. To contribute to the well-being of any organisation, you must learn how to communicate effectively within different size groups, different types of organisations, and about different kinds of business issues. After completing a business core, you go on to specialise in one of the three areas of focus in our School - advertising, organisational communication, or public relations. Because we are committed to a real world approach, you will become involved in client-based communication projects that help you understand how communication is performed within business. This client-based orientation also helps you develop a close working relationship with industry professional associations.