Investigate specific country differences for your industry, and how well your investment would be protected by local regulations and what your return on this investment would be in the longer term in relation to your partners. Establishing foreign-based operations owned directly by your company. Frequently this takes the form of a legal entry in the foreign market and is a subsidiary of your domestic business. Nonetheless, this long-term presence demonstrates a commitment to the country, and may attract financial incentives from the foreign government in return for your investment and job creation potential. In exchange, this licensor gains the right to market and produce your product in one or more markets.
Access is granted to trademarks, patents and manufacturing processes.
Licensing represents low-cost international expansion without full benefits of the upside growth that could materialise, but is useful especially for small companies who lack the necessary resources for export. Understanding characteristics of customers is one of our most important business activities. Talk to customers. Try to understand why customers choose you rather than your competition. Either undertake formal research, ask them directly or send them a questionnaire.