It's called discontinuous change or chaos. This is simply because they are all faced daily with a myriad of brand new problems requiring brand new solutions - if customer satisfaction is to not suffer greatly. They're coming at us from all different directions. Now we have to provide support to them and they don't have anywhere near the levels of expertise of our target market. You have penetrated whole new markets.
Creativity is stingy.
It simply won't come out to play unless passion invites it. The response is always similar. We were able to aspire to, and then achieve things higher and better than we even dreamed possible. Better than our dreams. Dreams, the stuff of passion, the stuff of greatness.