British Meat is present at many major exhibitions throughout the world, with an information stand, and often also with products and export company representatives. At these stands many enquiries are taken, which are then circulated for exporters to pursue. Exhibitions are also a good forum for strengthening relations with existing overseas customers. In new markets, British Meat introduces its activities by organising workshops and conventions. These are attended by the trade and the press for maximum impact.
British Embassies are pivotal in getting first contacts established.
The Department of Trade and Industry operates an Export Sales Service, whereby subscribers to their Internet-based National Exporters Database receive any requests for British products. It is a worldwide service and many new business contacts have been established through this service. In other European countries, agencies work closely with our Head Office to promote British meat and livestock. In 1990, British Meat founded the Scotch Beef Club, aimed exclusively at restaurants, to generate the market perception of Scotch Beef as being a consistently high-quality product. The Club has been well received by hundreds of members in Italy, France, Spain, Belgium and Holland.