This week's Weekly Guerrilla can be found by clicking here . We all have a bandwidth problem with the Net as we try to absorb hundreds of information bits a day through what's usually a very narrow pipeline. It's depressing enough trying to maintain legitimate contacts and keep up with useful information without having to spend some of our precious online time dealing with garbage. When we want information, we want it now, and we form impressions about new Net contacts based solely on information content and presentation. Good information, presented logically and concisely, implies a professional approach to business.
Bad information implies just the opposite.
It behooves the astute guerrilla marketer to put his or her best foot forward at all times. And demonstrating your reverence for Ayn Rand or James Madison probably won't help you win business. If you can't make your point in one or two screens, then either your writing skills need work, you're overly enamored of your own opinions, or you're not focusing properly on the topic. Don't post lengthy articles. If you find an information resource that will be useful to a discussion group or mailing list, post a short excerpt of it and tell people where to get the rest.