Applications combine payment and loyalty, using the CompanionPoints loyalty program developed by Gemplus VAR, Marshal Equipment. The Emirates Loyalty Company oversees the card program, in which Gemplus is a 20-percent shareholder. Together with its partner Visa, also a supporter of the initiative, Gemplus believes a big push is coming throughout the region to kick-start other such projects. Emirates Bank, as a leading regional institution, is known for advancing new technology. In addition, Visa and MasterCard already aggressively promote EMV migration.
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