PR's products, which include food bars and powdered drinks, are marketed to the active lifestyle consumer looking to lose weight or enhance athletic performance.
Bar is available through health food and mass market channels.
The transaction is expected to be accounted for as a pooling of interests and is expected to be accretive to Twinlab s earnings. The closing is anticipated to take place by the end of August 1998. This acquisition provides an opportunity for Twinlab to leverage its advertising, marketing, product development and distribution efforts while remaining at the forefront of product innovation. We are confident that the combination of the PR product line coupled with Twinlab's innovative marketing and product development teams will position our premium quality products to realize the full potential of the growing market for sports performance and nutritional supplements. The transaction is expected to be accounted for as a pooling of interests and is expected to be accretive to Twinlab's earnings, though the company did not say in its prepared statement by when that would be the case.