Quality Fresh Cut Flowers Please use the right side menu to see information about our Allies in Business. The organization promotes a strong code of ethics and mandatory use of the CFA disclosure guide. Members of the CFA must agree to give potential franchisees all the information they require to make a viable business decision. As a CFA member, Grower Direct is recognized as a franchise company achieving the high ethical standards set by this association.
Consumers often wish to send flowers to friends and loved ones who live elsewhere.
A number of U-S based floral wire services were working in Canada, but all were based on the retail propositions favoured by their founders, i.e. traditional retail florists. Traditional florists were more than happy to receive and fill an order from a Grower Direct store, but they had little interest in returning the favour. In 1999, the company changed its name to Floraworld. Although a separate company, FloraWorld works closely with Grower Direct Fresh Cut Flowers Inc. and a strong alliance has developed. Separately owned and operated, Jardin Direct is Grower Direct's Master Franchisor for the Province of Quebec and the Maritime provinces.