Food4Less is a good example of the usage of the price theme to win customers in the marketplace. Best Buy is known for its high quality products. The organization stands behind its products by offering a hassle-free return and exchange policy. Best Buy also offers warranties on all purchases made. This is an excellent way to win customers in the marketplace, because with the hassle-free exchange policy and warranties on all products, customers feel as though they have nothing to lose.
Customers feel confident that they are getting their money's worth.
Some believe that if you wear Tommy, you have good style, and some will pay the extra price to wear the Tommy logo. This is a good example of winning customers based on personalization, reputation, and quality. Taco Bell is known for its speedy service and its convenient late nights. The quality of food is good, if you like Mexican food. Taco Bell is especially appealing to younger people.