Based on these previous selections and a number of other metrics, Direct Hit provides highly relevant search results for the next searcher who is looking for similar information. These pages are meant to be a collection of Internet statistics in one place. It filters and organizes a huge mass of structured information that spans continents, is constantly growing, reorganizing itself, shifting its appearance, evolving. The Shredder presents this global structure as a chaotic, irrational, raucous collage. By altering the HTML code before the browser reads it, the Shredder appropriates the data of the web, transforming it into a parallel web.
Content become abstraction.
Text becomes graphics. Information becomes art.