Many local residents show our business with pride to visiting friends and relatives. Our direction in pursuing the basic concepts of our business is focused. We have achieved continued sales growth every year over two decades of operation. Promotions and related advertising have been key to development of a consistent image. Christmas is fun at the Settlement House Shops with professional guitarists or flautists creating just the right mood and, of course, spectacular seasonal decorations.
Ads maintain the ambiance with Victorian flair even to the use of antique fonts.
In June, the Longest Day of the Year Sale, which runs from 7 a.m. to 7 p.m., is a 12 hour event with major markdowns and special purchases throughout the stores, in the big on site car park and in their tent. Throughout the day, there are successive markdowns. Advertising again is done through television, Century Home, in store flyers, direct mail, banners, newspapers, signing and the Internet page and, perhaps most important of all, word of mouth. Repeat customers phone us to inquire about the date of this event. There's also a Boxing Week Sale to clear seasonal merchandise and persuade customers to spend their cash Christmas gifts.