Rather than static pages, web documents are living entities, dynamically changing as content changes or customizing themselves for specific audience needs. If you sell products or publish product support information on the web Static websites must be constantly updated as content changes. If you are selling products over the Internet or publishing product support information you must continually update your website to keep product information, availability, and pricing current. Dynamic websites update themselves. Current product information is extracted directly from your product database and is immediately updated as the database changes.
Customers can place orders or check on the status of orders in real time.
If you provide services over the web Your website can provide interactive screens that allow your clients or customers to enter information directly through on-screen forms. This provides a customized level of service that is not possible with static sites. If you provide information services over the web Your contributors can submit articles and content through interactive user interfaces. Information is always current and up to date without the tedious chore of maintaining hundreds, or thousands, of individual HTML documents. If you promote and market your business over the web You can provide your customers with personalized service not before possible.