Two important groups of opinion leaders, very influential but at the same time difficult to reach, are U.S. business leaders and members of the U.S. Congress. Fielding a representative opinion study among these populations is challenging, yet Wirthlin Worldwide has developed a reputation for consistently doing so. Through our ongoing shared cost research programs, you can discover what these opinion leaders are thinking at a fraction of the cost of fielding your own custom research study. This quarterly study provides a comprehensive look at current attitudes of leading executives in the Fortune 500 Service and Fortune 500 Manufacturing companies, including CEOs, Chairpersons, Presidents, and Vice Presidents. Whether you work in public affairs, public policy, marketing, public relations, advertising, or on Wall Street, understanding the reactions and attitudes of America's business leaders will give you a competitive edge.
Core questions focus on legislative priorities and the political mood in Washington.
Design your own questions to find out how Congress views your organization or industry, awareness of your issue positions and attitudes toward your advocacy activities. Measure perceptions on legislative issues that are important you your success. For more information on these programs, contact a Wirthlin Senior Research Executive. Surveys are conducted the first and third weeks of each month. To participate, or for more information, contact the Wirthlin office nearest you.