It was formally named Merchants Square in 1964. As Williamsburg and the surrounding counties grew, more businesses opened outside Merchants Square. At that point, Merchants Square businesses decided to focus more on providing goods and services demanded by the burgeoning tourist trade. Designed to resemble a late 18th-century village, Merchants Square features brick walkways dotted with inviting wooden benches and shaded areas to rest, along with a combination of adjacent and satellite parking. It contains a fascinating mix of shops, galleries, upscale clothiers, fine-food outlets, and several good restaurants.
Ample parking is provided in lots in the center of each block and on streets at the periphery.
Parking behind the shops is free, but time limits are strictly enforced and tickets are regularly issued. Another option is the metered parking lot across Francis Street. Pull a ticket on the way in. You get the first 30 minutes for free. You pay the attendant on the way out.