Young athletes look up to the stars of today's professional sports. The commercials that children see encourage them to eat foods that are not healthy for them. Usually, the advertisements do not come right out and say that the athlete eats that product. It is implied, though. This subtle implication has a huge impact on the viewer, especially when the viewer is a child.
Children idolize professional athletes, and picture themselves as future stars.
If they see the athlete drink certain things, they will then want to imitate that. Another popular commercial that is very misleading is a Gatorade commercial. In the advertisement, Michael Jordan is drinking Gatorade. Once again, Jordan's abilities are greatly enhanced after drinking the Gatorade. The commercial says that Gatorade is packed with carbohydrates, which help in replenishing energy and quenching thirst.