And even Kareena Kapoor, one flop old, puts her price at Rs 80 lakh. Movies are only one revenue source. Major moolah comes from shows. Every year, from May to October, groups of stars take off abroad to dance on stage to their most popular numbers. Through the year, they also do shows in Indian cities, raking in Rs 10-15 lakh for a single night.
Commercials are the other piggy bank.
Shah Rukh,who maintains that his ad revenue permits him to do the films he wants, is omnipresent, selling shampoos, cars, booze. Ad filmmaker Prahlad Kakkar recently commented that Shah Rukh is clear that he would don a dress if they paid him enough for it. Hrithik wants to avoid over-exposure, so he says he will only do one product a year. His new Coke ad, in which he dances a Coke bottle into Aditi Govitrikar's hands, has women drooling in droves. The media explosion has also become an added revenue source.