The manufacturers may pay a percentage of the ad cost, or they may pay for the entire ad. Take a look at the products you carry. Contact the manufacturer's rep or ask your advertising sales rep to look into the availability of co-op. Target Your Audience. Choose where you advertise with care.
Different media deliver different audiences.
Ask your sales reps for their media kits and for any audience and market information they can provide to help you make a more informed advertising decision. Ask your sales reps for written advertising recommendations and a schedule based on your budget, your customer profile and your goals and objectives. Evaluate the recommendations based on these criteria.