Diane K. Bowers, President of the Council for Marketing and Opinion Research announced the establishment of an interactive voice information system. Call Chris has information about the importance of Research in American Life, differences between telemarketers and researchers, the commitment researchers make to respondents, and more.
Callers can even learn how to reduce the number of telemarketing calls they receive.
In addition, CMOR has developed an Interviewing Training Tool from the script used in Call Chris that instructs interviewers how to handle respondent questions. The Tool is accessible for duplication on CMOR's web site. CMOR, a federation of survey research providers, their professional societies and trade groups and users of survey research, has an ongoing initiative directed at educating the public about the importance of Research in American Life. The initiative is designed to build familiarity with the research process and build awareness of the value of marketing and opinion research to society. Inc is a non-profit research industry association based in Port Jefferson, New York.