Each page has a different background. The site contains intolerance or hate towards any religion, race, or lifestyle. There is nothing on the site but ad banners, porn, or material that is not meaningful to anyone except the author of the site. You are displaying ANY graphics stolen from this site, or any other site, or if you are linking to pictures, sound files, videos or any content that does not reside on YOUR server. Graphics are all clip art, or you have background music on any or all pages.
Credit is given where due.
The theme or colors are continuous throughout the entire site. Text is easy to read. Pages that download quickly, or are worth the wait. Useful content, plain language, good spelling and grammar, HTML free of errors, no Javascript errors. Is updated often.