I am partner and executive producer of Belief. In such a short time Belief has accomplished so much. Belief started two years ago by myself and Mike Goedecke. Our goal was nothing less than to change the shape of broadcast design as we know it. We set out to create a studio that was based not on animators and compositors, but rather a group of formally trained artists venturing in commercial arts.
Belief employs painters, illustrators, photographers, and filmmakers.
The studio is not based on a hierarchical structure, with a creative director overseeing art directors and a team of designers. For us, broadcast design is not just a career, it's what drives our souls. New Line's goal with this DVD box set was to create a look unparalleled in today's DVD market. They needed the Freddy series to set a precedent for all DVD design to follow. Mike Mulvihill of New Line heard of Belief through Mark Rance and Three-Legged Cat Productions, the production company responsible for all the added value material on the discs.