Decisions are on a consensus basis. Business System and Organization are very important. Evident in the business world by the keiretsu. The bases of commerce is rooted in mutual trust. Involvement in a particular keiretsu will enable the company to sell its products on a preferential basis to the other companies in the keiretsu.
Companies seek to advertise their respective goods with tangible as well as non-tangible values.
Businesses will try to increase sales by emphasizing the advantages of the product as well as the historical or cultural-added values that distinguish them from other products. Businesses provide all kinds of additional services that are not associate with the economic transaction. Recently, the Japanese Government has implemented some potentially useful measures from the perspective of increasing foreign direct investment, including easing restrictions on foreign capital entry. Still, most Japanese Government investment promotion measures to date have been dictated by domestic priorities, and do not address the most important concerns of potential foreign investors. There are now a total of 21 stores in Japan.