I'm a college professors, without families I would have no clientele. So, assuredly it can't mean that we value families. Well, perhaps it means we should endorse those things that are valued by families. This assumes that all families have a common core of shared values that are unique to families . But this is false.
Different families value different things.
Some people think two lesbians are a family, or two homosexual men, and in Pittsburgh the permutations are endless. Or perhaps they both like to live in neat houses and wear shoes, drive Volvoes, or Saabs and other yuppette mobiles. In fact some families hate to go on long vacations and enjoy lazing around home. In fact, it's not even true that all families abhorr crime. A nice church going lady who sang in the choir then decided she wanted the fast life, divorced her husband and taught her boys to rob, cheat, con, and steal.