They realize that propagating a sense of community and corporate culture is just as important as the products they produce or the services they sell. It can be applied to anything from corporate culture to learning environments to family dynamics. Designers are not scientists, but they do have the ability to use knowledge in new ways, he posits. Designers are often the ones to facilitate meetings between teams of specialists on any given project . This is because designers have an understanding of the tot al product or concept.
Designers also can communicate nonverbally.
By coupling the ability to grasp whole concepts with their visual communication skills, asserts Buchanan, designers can position themselves as natural leaders. The designer should be involved in writing the brief as opposed to being given a completed brief. We all know that a brief is a premature solution to a problem, and the designer can be most effective in finding the real problem. It's an amazing transformation of our field in the last five years, and it continues to have immense repercussions for all design professionals. The change in corporate perceptions requires that designers understand how to bring the client or client team into the design process.