Their job is to come up with new products. Your job is to boost sales and productivity in your work. Look at technology as a tool you use to boost your income and productivity. Develop an experimental attitude . Think like a child.
Children are incredible.
They use technology without any problem. They are eager to try new things. They are eager to experiment and see what happens when they attempt a new tactic. If it doesn't work, they don't give up. They keep going at it until they get an answer.