ACA System for Adaptive Conjoint Analysis . Your banner on TurboGuide Your banner on TurboGuide ACA System for Adaptive Conjoint Analysis Adaptive Conjoint Analysis System is used to design products and services or answer strategic marketing questions. ACA offers the capability to simulate the impact on product acceptance of changes in product design or pricing. This is done through the collection, via a computer interactive interview, of individuals' preferences for product features. ACA includes all the software needed for setting up the computer interview, obtaining respondent trade-offs and simulating the impact of new or redesigned products.
Demo disk is available.