According to Speedy, in 1996 less than three percent of Power Images' total sales was in the retail market. In 1999, it represents 20 percent of sales. The signage for retail is short term because of regional promotions, seasonality, etc. You can develop a common theme and the look gets to be known by the clients. They can change it on a regular basis if they want.
Digital graphics allow small companies to look like large companies.
Go after the smaller stores, they're much easier to get into. Go to one store and offer them a package deal for a year and demonstrate what digital can do for them. Reprographics shops can try talking to mall management office managers, to the director of marketing in large corporations, supermarket store managers, store planners, visual merchandisers, fixture designers, or graphics buyers in local retail stores. It takes effort and a lot of persistence to finally get your foot in the door and find the right person to speak to. Offer a discounted price based on that larger volume.