These letters can also inform the retail customer of new products or even old products that your distributor neglected to mention. You may like the idea of having a kiosk selling your products at a high-end mall, but cringe at the idea of having a display at the local flea market. However, mall kiosks are more expensive and are hard to maintain. You better have well-trained and tightly controlled distributors at the mall with deep pockets. Although mall kiosks are great, especially when you consider product name recognition and market positioning, most distributors budgets and customers are at the flea market level.
Any distributor can set up at a flea market.
There are thousands of other expos and shows each year. Many of your products are excellent for demonstration in a booth, table or kiosk at such a show. They can be used for fast-start programs and advancing qualifications. They encourage large amounts of retailing which increase company and distributor profits. Retail profits are immediate and can be obtained faster than override commissions from recruiting.