The writer offers a case study of the company's situation. No additional sources cited. This 6 page report discusses the Campbell Soup Company and its leaders. The Campbell s Soup Company is one of America s best-known companies producing what is, for most Americans, a very common item in the local grocery store and on the kitchen shelf. The three CEOs of the company since 1978 have each made significant, albeit radically different, contributions to the well-being of Campbell.
Bibliography lists one source.
A 5 page SWOT analysis of a Southern California company that hit on hard times in the late 1980s and early 1990s. Bibliography lists 3 sources. This 6 page paper takes a proposal for a new product, using the Clinique company as an example of the manufacturer, and examines how the culture, the industry and the law will affect its marketing. A decided focus is on environmental issues and how media and activists play a role in decision making at the company level. Bibliography lists 4 sources.