Think-In A good, serious confrontation. These are early days. By no means are anything close to the majority of companies on board. But they indicate the direction we're moving in.
Companies recognize that transparency is real.
CNN is everywhere. If businesses are doing something bad, they're going to get found out. Running shoes, for instance, are going out of fashion and sales are off. Among the reasons is the public response to how Nike has behaved. The most threatening scenario to a company like Nike is to be less cool.