In an age where the Internet is growing every minute, shopping online seems like a no brainer. To an extent it is, but customers have questions regarding online shopping services. The local mall is a physical entity that is easier to trust than a corporate merchant online.
Customers have to take several things into consideration when deciding to purchase a product online.
Customers are tentative when it comes to giving out their credit card number when they want to buy something online for fear that they might be getting scammed. All of these factors play into potential lack of consumer loyalty on the Internet. There's no question that online businesses are huge money makers. He's done this by offering reviews of his products and giving customers incentives to return to his site. Bezos is not the only merchant who has been concerned with building customer loyalty.