Customer service reps photograph cars, do condition reports, arrange previews, and assist customers. As the Web gets more disciplined and efficient, information technology providers are helping dealers consolidate their cyberoperations. Dealers just don't want to hire full-time staff to manage it. The agreement names Reynolds's Automark division as the exclusive provider of Asbury's integrated Web site development, technical services, and training. Dealers can get automatic inventory updates for their sites, plus their staff can access the system off-site, via the Net.
Dealers also get automatic software upgrades and nightly data backups.
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