But as senioritis sets in for many of her classmates, Jordan is in the planning stages for a new cable-access show for young entrepreneurs in New York City. It would be a forum for young people to share their positive experiences and talents with thousands of people in the area. Planning magazine issues and new television shows aren' t the typical extracurricular activities of high school students, but it is becoming more common as teen-agers like her answer the call of the new economy. While there aren't hard numbers on how many teens have already started businesses, the Kauffman Center for Entrepreneurial Leadership reports that seven out of 10 teen-agers are interested in entrepreneurship. That's good news for Jordan, whose magazine, Tools for Living, is designed to teach young adults the basics of business.
Articles focus on subjects like marketing, bootstrapping and homework.
My magazine is strictly about business. It does have teen-lifestyle issues but not the other things that magazines talk about. Jordan and other teens write the magazine. Her mom helps her with the finances for the business, and her brother does the graphic design. She also employs an art director, cartoonist and receptionist who all work out of her home.