Negotiate Discounts Use as few suppliers as possible. Negotiate with sales reps for the biggest quantity discounts. Require them to work hard for your business. Develop a close working relationship with the customer service departments at each manufacturing facility. You'll get faster and more consistent high-quality service from them and from their repair labs.
Competition regulates the retail price to a great extent.
Buying quality products at deep discounts from a limited number of manufacturers creates margin. This philosophy holds that consumers deserve to know about the best options available to them, regardless of their perceived ability to pay for the optimum solution. Start at the top of your product list, demonstrate the advantages of the premiere line, and, if necessary, work down from that level to the consumer's most comfortable price point. Don't fall victim to your prejudices about patients' ability to afford your products. They, not you, will choose a price they can live with.