Ensure a choice of association. Blend experience, intellect and enthusiasm. Simple formula - great organisations have great people. Great people are the only sustaining value today. Specific talent has a far shorter shelf life than before so companies must go for constant replacement.
Consumer power is a fact of life.
Finest form of corporation discrimination is consumer choice in global markets. Choice has no corporate or geographic boundaries. Listen to your people . Great competitors are born from previous staff members who couldn't get anyone to listen. Upward communications from the coal face is hugely discouraged as it breaks the corporate chain of command.