How To Create A Small Town Advertising Plan Small Town Marketing. Take away their multi-million dollar advertising budget and many Fortune 500 CEO's would have a hard time creating an ad campaign for the average small business. Start by knowing what advertising is This is going to sound like a broken record to some of you who are regulars, but advertising has to be an investment, not an expense. It must produce more business revenue than it costs.
Advertising can never be an expense.
Studies show that your customers must see your ad at least 9 times before they consider you a credible business. And, since they miss every third ad, you must run 27 ads in order for them to be exposed to the 9. Depending on the size of your town, and the media available, you may be able to get by with less. Use it as a rule of thumb until you know for sure. You don't want an expense, you want an investment.