Third Wave Software recently launched its highly successful sales and marketing software product Advantage into the retail chains.
Advantage is more than a sales and marketing software system.
It is a total customer management system. It has the functionality of a contact manager, but is designed specifically for anyone involved in sales and marketing, including sales persons and customer service staff at the customer interface, through to a senior management level. Advantage features include prospecting, customer servicing call cycles, competitive analysis, mailing, target setting, budgets, telemarketing, graphing and reporting, plus much more. The system is Microsoft Office compatible. The system integrates with MS Word for mailing or report preparation.