Speaking of information, it s out there on the web. Many innovative web sites, such as those for major book publishers and computer companies let surfers access more information simply by clicking on pictures of products. Virtual Shopping - Some Differences. Internet shopping does not duplicate all shopping experiences. Internet shopping malls haven t come close to that yet.
Costs are Still Deceptive.
For some products, Internet shopping offers clear cost savings. But total costs for purchases must still take into account delivery costs. Also, unlike large retail stores in traditional malls, the ability to set up an impressive web site quickly and easily can make fertile ground for fraudulent practices. Competitive Effects Will Influence Others. As traditional retailers gain Internet experience, doubtless competition will spur an increase in customer value.