It is as if someone were standing at the door of a retail store and taking down the names and numbers of all the interested customers who walked in. The list grows by itself and will become one of your most valuable e-commerce assets because the people on it are interested in your products and will buy, provided that they receive the right offer. The use of this list is also critical to increasing the lifetime value of your customers. We estimate that the lifetime value of a customer is roughly eight times their original purchase, provided that you effectively keep in touch with them. You should also consider using the mailing list to distribute interesting information about your products or industry.
Customers appreciate value added content.
The electronic mailing list allows you to keep in touch with customers frequently, at low cost, in a professional manner, and with a very personal touch. It is one of the most effective ways to build relationships with your online customers. How it works To send email to the list you need only compose an email using your normal email program, and send it to a special email address on our mail server. The email look is very professional with all non-relevant recipient email addresses suppressed. List management consumes very little time because unsubscribe instructions can be included with mailings to enable recipients to unsubscribe themselves.