If you see an article that family members will enjoy, cut it out and tape it to the fridge or pin it up on a bulletin board. Point it out. Talk about it. The article or picture with caption could be about sports, animals, politics, you name it. Take your young scholar on a tour of the newspaper.
Appropriate magazines are also a good source of alternative reading.
There are kids' magazines available for check-out in the elementary library. One magazine per kid at a time. You will recognize these magazines because when they are not being read, the kids are supposed to keep them in ugly, yellow potato bags. These bags are really helpful in extending the life of the magazines.