NZ Embassy - Business Trade and Investment New Zealand recognises that technology is transforming global investment and trade flows, and that national boundaries are becoming less important. As a trading nation, New Zealand's interests are best served by a competitive domestic economy and an international trading environment that is open and based on clear rules.
Agriculture still drives the country's export economy.
Increasingly producers are improving the quality and diversity of their goods to meet the needs of new markets. New Zealand keeps its competitive edge by paying close attention to environmental and quality standards, by promoting its internationally recognised 'clean, green' image, and by adding value through further processing. New Zealand's international competitiveness in manufacturing is a more recent phenomenon. Instead of providing direct support to the industry, the Government is fostering an environment in which businesses are responsible for creating, capturing and capitalising on their opportunities. The country's reputation for seeking innovative and practical solutions means that New Zealanders are particularly sought after as consultants in fields such as agriculture, forestry, land management and engineering.