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The problem, webmasters say, is that deep linking allows viewers to skip over the prime-area advertising that is typically placed on a website's start page. And in the worst-case scenario, viewers may not even realize they've been whisked off to another website. Hupp said deep linking is not illegal as long as it's clear whom the linked page belongs to. There is no deception in what is happening. This is analogous to using a library's card index to get reference to particular items, albeit faster and more efficiently.