In this case appearance becomes secondary to more practical purposes. When a technical approach is used, and color is properly applied, it has a silent voice that yells loudly. It is common knowledge that people are impacted by their environment both psychologically and physiologically. Therefore, the colors that surround us in a commercial environment become critical to the task at hand. Color acts to serve us in many ways.
Color can delineate space and help to code an area for future reference.
In a restaurant it can move people through more quickly and stimulate appetites. It marks hazardous areas, makes seeing more comfortable and efficient, identifies the contents of the material contained in pipes, creates volume, and gives a get-well message to patients in a health care facility. Although most people don't recognize the utilitarian side of color, they are affected by it daily. Playing a vital role, color reinforces sales messages in retail establishments. Retail Stores Color works to differentiate the product in the mind of the consumer.