One problem for smaller gay publications is the lack of audited circulation. Auditing bureaus are only available for large publications due to their complexity and cost. Increase your publication's credibility and ability to compete for advertising.
Audited circulation is especially difficult for free publications.
Publications competing for the same market will find this service valuable to enforce fair promotion of circulation claims. Advertisers will be more willing to advertise in smaller publications if they can be confident of what they are getting for their money, and the circulation of the publication is an important factor in the decision. Com are now offering a low cost audit service for GLBT publications. Publications can now have an authoritative voice when they talk to a potential advertiser about their circulation. GCAB will be an important part of the complete sales program.