Ideally, you should allot one third of your booth for flow space. Later, once your goals are clearly defined, you can purchase an exhibit customized to meet your specific needs. In just a few days at a trade show, your company's product and staff will be seen by a greater number of potential customers than could be visited in several months. Based on Trade Show Bureau information, greater than 80 percent of exposition visitors have NOT been called on by a salesperson from the exhibiting companies in the 12 months prior to the event. And greater than 80 percent of attendees are final decision makers, or have influence on the purchase of products and services exhibited.
Booth appearance is critically important.
Graphics should be carefully planned from the beginning. This is what the buyer notices first. Decide who you are as a corporation and exactly what markets you are pursuing. Keep your message brief and concise. Long text is never read.