Armenian music, clothing, and lots more too. But I'm bored with the same old restaurants. I know you love to cook. An ad campaign might repeat one ad many times, or continually vary a series of ads. And since in radio you don't have to supply any visuals, you can be very creative and still incur only minimal production costs.
Advertisers often use subliminal techniques to boost customer response.
Singly or in combination, these approaches can all work to professionalize your production. Different stations have different agreements with these publishers' representatives. Second, make sure your cleverness complements your message. Don't get so hung up on writing brilliant copy that you forget to sell the product, and don't get so obscure that the average listener can't follow you. Music begins loud, dims to be heard faintly over voice, loud again at end.