Direct mail resources are a treasure trove of information about how to create killer web sites. Direct marketing already has fifty years of data built up in testing their marketing methods, and all that testing makes direct marketers some of the sharpest commercial users of the internet. About two years ago I worked on the website for the biggest direct advertising house on the East Coast. These guys changed my sense of the web forever. This gives me an idea for description meta tags that I never thought of trying, but it should work.
Direct marketers know that questions are attention grabbers.
Yes, I've noticed that magazines really know what words grab their target reader's attention. These guys have been in keyword business for a long time and really are inside their market's head. I am looking forward to the enlightenment. Cognition of words differs a lot based on the context, ie. It's time to drag this thread out from under the pile.