Research for Product Tuning and Promotion Product tuning research in the advertising industry involves pre-testing products on focus groups. But product tuning can also be applied to the media product itself. Major media companies are constantly involved in product tuning research to improve newspapers, magazines, TV broadcasts, and now Websites. The public relations field is largely involved in promoting products, services, companies, or individuals. In the advertising industry, research is integral to the process.
Advertising campaigns have to be planned and tested.
The most obvious example of this involves the systematic process of gauging the success of specific advertising campaigns, or public relations efforts. Sometimes it involves a concerted attempt to see if information is simply understood by the intended public. You are tested after reading a textbook, for example. At other times, the persuasiveness of a message may be the subject of research. But in the communications field specifically, a better example would be the U.S. Surgeon General's research and report on TV violence in the 1960s.