Lab sessions will focus on such topics as viewing brands through kids' eyes, getting into the hearts and minds of kids, building brand loyalty, utilizing alternative media such as in-school marketing and the Internet, and enhancing brand appeal. All sessions will touch on the challenges of capitalizing on the key influencers of today's kids, including the Internet, school, television, role models, and heroes, among others. Selling to Kids University was a natural fit. Copyright 1999 KidsMarketing, except where indicated otherwise. All rights reserved worldwide.
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Please ask Father O'Donovan politely to make sure that the child marketing conference does not take place at Georgetown University.