Thousands forwarded the e-mail to friends. In a world where marketeers break out the bubbly on a 1.5 percent response rate, Jive sent heads spinning. By some estimates the average household will receive nine electronic come-ons per day by 2004. Already spam is about as welcome as a jury duty notice. Marketers must learn to sneak their come-ons into messages people want.
Content is key.
Those who get it right will get rich. Let us know what you think. We need EU type privacy laws. Digital video recording service from Microsoft.