In other words, unless the doll had long hair that the child could play with, it would be unlikely that it would sell very well. We were therefore required to revise the story and keep the hair long throughout the show. The director was perplexed by this request. The producer had to do quite a bit of cajoling before the story could be revised. It is never easy to allow commerce to overrule the artistic vision, but both the producer and the director ultimately knew that they had to make certain compromises in order to get the necessary support for the project's overall marketing, promotion, and merchandising.
Chances are that the director's last priority is the toy line.