A sharply-defined, easy to follow subject with a title reflective of the exhibit. The major aspects of the subject are developed, balanced and presented using philatelic material. The material is correctly identified and the information is correct.
Commercial usage is preferred where it exists.
The write-up is the minimum essential to conveying relevance of philatelic material and answering questions the material, itself, raises. The material goes beyond that which is most easily available for the subject. The philatelic material stands out. Exhibit encourages the viewer's attention. New conclusions on the subject or individual items included are reached and properly stated.