The early adopters are fast growing companies with virtually zero IT infrastructures. They want to focus on their core competencies instead of spending time and money implementing and managing software applications. Since customization is generally not allowed, customers are forced to adapt their business processes to the workflow provided by the software.
Customers typically outsource just one application and integrate it with internal systems.
In short, WAH offers top-tier enterprise applications quickly and inexpensively to meet the internal needs of growing companies. This scenario, however, is at the beginning of the evolutionary curve. Over the next five years and beyond, the focus of WAH will change from delivering applications to delivering solutions. When considering service providers, customers will be less interested in software applications, hardware platforms, and other enabling technologies. Instead, they will focus on the business values that the service provider offers.