Because of the white space they create, both interrupt the reader s eye as it flows across the page. Use type as part of the design Headlines, subheads and captions are an important element in your sponsorship package design. Headlines organize your material and strengthen your message. They help focus the reader to the page. Use upper and lower case letter in the headline.
All caps is too hard to read.
Subheads provide a transition from the headline to the body copy. They will guide the reader through large blocks of type. They should complement the pictures, not compete with the body copy. When using headlines, subheads and captions, always remember consistency. They should be the same throughout the design.