Human communicative behavior involving the creation and resolution of conflict in interpersonal, small group, and formal organizational settings. History and criticism of major American speakers and speeches with reference to the social, political, and intellectual background of their times. How mass media shape public images of groups, channel political power, promote consumption of goods. Social and political theories as tools in evaluating media impact. Historical overview of how the American television industry evolved and how popular cultural forms were adapted for use in the new medium.
Case methods approach.
Architecture, design, advertising, and fashion as context. Implications for arts promotion, management, and funding. Emphasis upon the spread and adoption of new communication technologies.