Commerce, Web Emporium developers were able to define relationships between products, manufacturers and product numbers unique to iGo. This has made searching much more efficient. Appreciating the flexibility of Net. Data allows us to write direct SQL to create the browsing functions necessary to fit iGo' needs. The registration capability in Net.
Commerce gives iGo a most important information and sales tool.
By asking new visitors to register online, the company can track customers and find out which areas of the Web site interest them the most. The company can also match shopping patterns with the registered users' personal information to develop targeted marketing campaigns. Registration gives us an audit trail. For example, by analyzing which items customers leave, without purchasing, in their shopping carts, the company can better manage its stock. These analyses reveal trends, such as the highest and lowest selling products, how often repeat customers return, what day of the week is the best to sell a certain product and more.