Color Gets Attention Color can direct attention to an area or item. Look at the pictures to the right and below. On the picture to your right, a different color is used to draw the viewer's attention to Texas. The method used in the picture on the left consists of enhancing and minimizing its colors to attract the viewer's attention to the ring. However, if only the nail color had been enhanced, the viewer's attention would have been drawn to the nails.
Bright colors create a happy, energetic mood, like the party colors to the left.
Finally, the misty bluegray colors, as in the picture on the right below, are used to create an erie, gloomy mood. Color Enhances Clarity Color can be used to enhance clarity and readability in text items. In the example to the right, color is used to separate the topics from the subtopics, making the text more readable. In the picture to the left, color separates the states on the map, enhancing clarity and making it more aesthetically pleasing. Color Establishes a Code Color can be used to code items, locations, regions, etc.