Our aim is to help our clients deploy appropriate analytics and data-driven strategies to increase the effectiveness and efficiency of their Direct Marketing and their sales process. Solutions are customised to meet specific client needs and usually comprise a tailored mix of consultancy and analytical services together with optional specialist software, training, application development and bureau support.
Customers are loyal to companies who understand their needs and exceed their expectations.
They are loyal to companies who care about them. They are loyal to companies that deliver value, in a way that is meaningful to them. This unique blend of analytical CRM services and solutions address key marketing and business needs and facilitate the six point Raymead concept of ' K nowledge- B ased T argeting ' . Customer Insight - Gaining a full understanding of your customers, their profiles, their needs, their purchasing influences, their behaviour and their changing dynamics is crucial in today's competitive marketplace. Also, knowing each customer's likelihood to respond to a promotion, likelihood to convert to an order, likelihood to buy additional products or services, likelihood to change their buying trend, likelihood to claim or likelihood to churn, allows you to remain one step ahead of the competition.