Look no further. To forgive, design. Jillian L, Salt Lake City, UT Affinity marketing is an approach to marketing that focuses on finding customers interested in a similar product or topic, then offering that customer related products or information from multiple sellers. That's affinity marketing.
Affinity marketing represents a major break from traditional mass marketing.
Instead of acting on their own to broadcast the same message to millions of customers, organizations team up and work together to attract customers with similar interests. Within the world of e-commerce, the concept generally translates into sharing referrals by using banner ads, icons and links in an effort to point customers to other sites that also meet users' individual proclivities. According to David Schmitlein, marketing professor at University of Pennsylvania Wharton School, affinity marketing began in the credit-card industry. There it was used in programs designed to cash in on users affinity with their college or favorite charity. In turn, the school likes the percentage of the sales it gets from charges on the card.