Brazilian Smart Card Market Smart card applications began initially to be deployed in Brazil in 1996 with electronic purse projects launched by Bradesco, Banco do Brasil, and Visa. This was followed by major transportation and loyalty systems, including the Smart Club do Brazil program to which Gemplus has already delivered two million cards. Servicos Ltda is the largest security printing company in Brazil, and is active in the telecommunications, banking and government markets. The company was established in Brazil in 1993 when it acquired the Thomas de La Rue security printing activities. Since then, it has acquired the printing businesses of Bradesco, Itau, Unibanco, and Menno.
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