Bees do it.
Then stop watching them. Commercial radio will have only itself to blame if the Internet ends up eating its pablum lunch. Provocateurs like Brian O'Neill fear clients will use Just for Feet's comeuppance as an excuse for favoring timid, orthodox work. This is a lapse of responsibility on the part of an agency that will hurt all agencies in terms of how we're perceived. It says to clients that risky advertising is a major liability, when the fact is that the liability is not the work itself.