The interest is in what the society values and why and how the text fits into that value system. They also try to show why a certain kind of aesthetic or cultural product is more valued than another.
Culture is analyzed by culture critics as a set of interactive cultures, alive and changing.
Therefore, Culture Critics focus on human consciousness with the goal of understanding and showing how that consciousness is itself forged and formed, to a great extent, by cultural forces. Along with influences of both structuralism and post-structuralism, Marxism is understood by some culture critics as being an important background of Culture Criticism. The majority of culture critics, however, do not consider themselves to be Marxists. Culture Criticism also is overlapped by feminist criticsm. Feminist Culture Criticism is political, but not exclusively about oppression.