Generally, the individual becomes aware of one or more programs, services, activities or projects at the college. The college provides a wide range of programs and services. Many of these have achieved special recognition, and it is not uncommon for a prospective donor to find one or more for which he or she might feel an affinity and want to support. A second stimulus to developing a relationship with the college might occur because a prospective donor knows and respects one or more of the Foundation board members or a member of the college faculty or staff. From them, the prospective donor might learn about a particular program or need at the college in which the individual might have a special interest.
Alumni have a special awareness and linkage with the college.
Many donors to the Foundation are alumni or family members of alumni.