The Pacific Asia Travel Association is the leader of and authority on Pacific Asia travel and tourism. It combines a traditional role of product development and marketing support for destinations with strategic initiatives for the long-term vitality of the industry. Augmenting the efforts of PATA is an international network of Chapters in 79 locations worldwide.
Chapters operate projects and programmes relevant to their local communities.
The PATA Chapter membership, an unmatched sales force of over 17,000 travel industry professionals, promotes PATA member destinations, products and services. The Association is guided by an international Board of Directors headed by an annually elected Chairman and supported in the development of policy and plans by advice from several Committees and Councils. PATA also has a Northeast Asia representative based in Tokyo, Japan. The PATA fiscal year is from July 1 to June 30.