In many situations, our customers also work with one of our services partners. We can work with your system integrator or consultant to put together a full business case. Every company is looking for new and sustainable ways to leverage the Internet as a new channel to their customer base. A CM system is one of the most powerful tools that you can use to connect your traditional direct marketing efforts to the Internet. You can build campaigns that entice your customers to visit your website.
Campaign management requires some type of customer-centric database or datamart.
Initially, CM can leverage infrastructure that is already in place. CM specific data structures such as promotional tracking can be added. More sophisticated database and touchpoint managers can be added as the effort grows in a phased approach.