Articles about specialty potatoes in newspapers and magazines reinforce what consumers see on television and learn about in restaurants. Lamont stressed that information has to go along with the stimulation of awareness. The range of colors and textures in specialty potatoes offers plenty of opportunities for such thinking. He also suggested a display of an American flag made with potatoes. A Christmas sampler can offer consumers several varieties in a wooden box usable for other purposes afterwards.
Clamshells are well suited to enhance the appearance of the potato contents.
Various types of displays adapt well to the relaxed and intimate atmosphere of a farm market. People like to buy these potatoes at a roadside stand. But again, the appeal depends on how you present them. The packages should emphasize tuber size and color. Lamont provided a brief summary of some varieties that can go into such packs.