He's a great source with great sources. Dan's authority only increases. The Web is humanity's Main Street, and blogs are its The World Street Journal. That's what Journalism as Usual is still up to on the Web. The last words in the piece are given to Beth Eason, VP and GM of DoubleClick.
Advertising needs to be the economic engine that drives it.
The Internet she's talking about is an illusion held by people who still work for what's left of a massive investment project that's failing to prove out. The Internet that existed before that project showed up persists uncorrupted. P2P. Journalism as Usual will fail along with the advertising projects its publishers continue to fund under the illusion that it'll float in a world comprised entirely of sources and fact-checkers. It's often hard to tell the difference between stories that are about conflict for its own sake and stories that simply include a degree of conflict. Because without conflict of some sort you don't have a story.