Before the center was developed more than a decade ago, the city, which was primarily industrial at the time, had lost its industry. Ronneby, a picturesque, idyllic town in southeast Sweden is now known as the Silicon Valley of Sweden. In a dozen years, Soft Center Ronneby has grown into a town in itself. The 3,000 people who work and study in this Swedish facility already constitute more than ten percent of Ronneby's total population. And the development continues.
Companies are lined up waiting to join, and construction activity has never been so intense.
That includes everything from more student housing and improved local public transportation to shops, schools and child care,'' he explained. Forberg has not lost sight of the fact that the original impetus for Soft Center was the goal of injecting new hope into a stagnating community. Some examples are the improved corporate climate, the increased access to highly educated personnel and the new employment opportunities provided by various suppliers. Yet perhaps the greatest of all dynamic effects is that the region has regained its faith in the future, and that it is now regarded with respect, both nationally and internationally.'' Soft Center acts like a magnet for IT companies. It is a constant dilemma for the expanding enterprise to find a balance between, on the one hand, catering to the companies who want to join and, on the other hand, facilitating the growth and development of those who are already within the fold.