It was usually divided into a separate section for each of that year's models. With text and photos, Mercury describes the special features which make it superior to other automobiles. There are generally color photos of the interior options for the various Mercury models, along with swatches of the actual upholstery combinations available and the upholstery codes.
Charts explain the choices of exterior and interior color combinations.
There is a section with large glossy paint color samples along with their color codes. We carry a very large selection of Mercury Data Books and Color Upholstery Albums, from the 1930s to the 1990s. Each piece is unique and we frequently have only been able to find one of each item. Our automobile literature inventory is highly specialized, with many different and unusual items. Irv Bishko has been buying and selling automobile books and literature for 25 years and frequently answers the telephone himself.