An improper diet causes them to have less meat and fat. Breeders don't use any special equipment when raising emu. Because of this, they require very little land. The average emu farm is less than fifteen acres. The only thing that is used is vaccinations.
Coastal breeders do vaccinate their emu to protect it against infections.
Emu ranching is experiencing a growth as people are finding it rewarding and relatively easy to get into. From here the emu goes to the Tarheel Emu Cooperative who helps to market the product. From here the meat goes to a broker who does the actual selling of the product to the supermarkets, restaurants, etc. Once the broker sells the meat it can be found in a retail outlet for people to buy. Some of the emu is being exported, but the majority of it remains in-state because it is still a new product.