By adhering to these standards, General Growth has and will continue to identify exciting acquisit- ion opportunities which provide for the type of growth our shareholders have come to expect. A new look, a new feel. Making the transition to tomorrow's mail. With each new development, malls are climbing higher on the evolutionary ladder What was once considered to be modem, innovative and high-tech can easily become outdated in the fast pace of modem times. Building a new mall means years of researching and studying proposed areas and using experience to best meet future needs.
Demographics are an excellent indicator of areas underexposed to large-center retailing.
Cities or localities with significantly less retail activity than others their size are attractive hubs for new development. Combine that with the right mix of above average household incomes, above average projected population growth and densities, and the blueprints are ready to be drawn. Nothing like the mall you used to know . This was exactly the case with General Growth's latest development, RiverTown Crossings. One city that definitely does not stand out as anything other than a mid- westem town is Grand Rapids, Michigan.