By tapping into existing shows in other countries and launching a U.S. pavilion, show organizers can line up the best shot for exhibitors eager to expand their markets, maximize their growth, and distribute products and services in a burgeoning global arena. Often, organizers produce pavilions as an adjunct to a successful U.S. event, drawing on the established exhibitor base for participants. It's a low-risk way to test a new market, for both the organizer and exhibitors.
Associations see pavilions as a member service.
Our goals are to facilitate American housewares exports while creating an awareness of our own show in the United States. Individual members get a chance to test the international response to their products without having to bear all the costs of exhibiting on their own. The environment provides greater visibility, an identity with a larger group and a sense of community, allowing exhibitors to get their feet wet, learn about the market, experiment and concentrate on selling. Protocol and planning An overseas pavilion can be launched with as few as 10 or as many as 200 exhibitors, but not before you've done your homework. As the producer, you will be required to formulate a budget, negotiate floor space, hire contractors, freight forwarders and customs brokers, determine booth options for the exhibitors, provide access to air travel and hotel accommodations, and generally quarter-back all phases of the event.