A look at some old Crescent Bronze color cards shows just how much things have changed in color trends from the 1920's to the bright and bold metallic colors available today. In fact, the company derives its name from the old color palette, which was originally based on the golds and silvers that founder Jack Lazarus said resembled the colors of the moon, as well as the main colors in bronze powder.
Aluminum powder is made of pure aluminum.
When the company was founded in 1922, metallic paint was sold in double compartment cans. The painter would mix the powder with the liquid when he was ready to use it. Ready mixed aluminum paint hit the market in 1934. A good sales and ad campaign helped the company expand, and in fact one of its first efforts to increase market share came through the use of a color card book for the casket and burial vault industry. We published our first bronze powder color card in the early 1930s, which was very helpful in getting our name known in the stores and manufacturing companies that would use our product.