In this age of media overproduction, information immunity is a question of life or death. When the defense mechanism fails and the consumer is overwhelmed by strange impressions, doom seems near. To call a halt to crippling indifference, a media diet is prescribed. The pressure exerted on the world citizen to continually adapt his own image of the world and put technological innovations into practice puts him into a permanent state of insecurity. The urge to create disappears, and we are merely able to react to the overwhelming array of choices.
Data are then no longer stimuli to interest, but an inimical barrage constituting a physical threat.
The innocence of the media is no more. A period of stagnation will follow the rampant growth of the 80s. This is being foreshadowed by the propagation of a mentality of moderation. It is being made clear to us from all sides that we must stop handling information and images carelessly. Henceforth, the media and data traffic, like other sectors of Western society, must submit in their presentation to the diktat of ecology.