Color can enrich or encumber a message to your market audience. A market-wise businessperson should never underestimate the power of color. Color Power Color influences buying decisions, on both a personal level for consumers and in marketing and branding decisions we, as business owners, make for our companies. We buy a great many things for ourselves and our homes on the basis of personal preferences. But choosing colors for our business lives may best be handled with the help of a color expert, who can help business owners understand and use color effectively.
Designers then pass the new choices on to manufacturers.
Consumers are the last to notice a prevalence of pink or a shift to chartreuse when it reaches the retail racks. A single color decision can mean huge success for a product, spawning dozens of imitators and inspiring hundreds of companies to produce companion products. Products from boom boxes to notebooks to alarm clocks to staplers now feature the look. Color is always at the heart of the design process and color psychology can be critical to the success of a project. Whether it is a logo, corporate brochure, package, article of clothing, or a piece of furniture, the designer and the client work together to create a successful design.