Mr. Iversen has spent more than a decade of research documenting case histories. He has gathered testimonials and contributions from hundreds of brokers, bankers, developers, sales agents, buyers and sellers. And he draws from his own experiences as a real estate agent and developer for over ten years. The book, as well as his new column distributed by ParadigmTSA, targets both the consumer and the real estate agent. Consumers learn to identify the shady tactics and games played by the real estate agents and how to avoid them.
Agents learn what consumers really want and why only a few colleagues succeed in the business.
Mr. Iversen has been a member of the Southern California real estate community since 1983, continually working as both a developer and as a licensed real estate agent. To subscribe to this feature, click here.