There is a constant concern among the characters for fashion and culture. Myrtle Wilson reads tabloid-style magazines and speaks of her sister in terms of gossip. Fitzgerald consistently notes a sense of superficiality among the characters. Gossip is particularly prevalent. The characters discuss the mysterious Gatsby, telling rumors that he is related to the Kaiser, while Catherine dishes information about Tom and Myrtle to Nick.
Clothing plays an important role for each character, reflecting moods and personalities.
When Myrtle changes into a cream-colored dress, she loses some of her vitality. She becomes, like Daisy, more artificial. Her laughter, gestures and assertions become more violently affected. The chapter also continues to explore the theme of a society in decadent decay. Nick Carraway's relationship with this society deserves some mention.