Use the help of a graphic designer to obtain a professional visual look and feel for your pages. There is no right or wrong way to organise your files. The simplest method is to put all the HTML files in one folder and all images in another. As the site grows so will the number of files and sorting them into appropriate sub categories will make them easier to locate and change. 5.4.3 Achieve consistency All web pages benefit from some level of consistency.
Consistency is the key to a usable interaction design.
When all elements look and function the same users feel more confident using the site. Aim to achieve consistency in appearance, navigation and layout between pages. 5.4.4 Use frames with caution Frames can cause problems with bookmarking, printing and linking. They are more difficult for text-based and speech browsers. The use of frames increases download times and can prevent pages being indexed by search engines.