All the mail order dealer has to do is READ them. When a piece of mail arrives to you that appears professional and looks like it came from a company who had a lot of money - dissect it. Find a way that YOU can make your materials look like theirs for a price within your budget. It doesn't take a lot of money to look good. You can still be poor but accomplish the same goal.
Copy machines are at most grocery and drug stores, libraries and convenient marts across America.
This is all fine and dandy if you are copying a first-generation master, but if you are running a program or commission circular dealership you can't get by with making quick copies and expect the quality to hold up. You will give new dealers a copy of the circular from your original master the typesetter designed. The new dealer now has a second-generation copy. He or she signs up new dealers and makes a copy of your copy. Now, the guy with the third-generation copy sends it to a tabloid publisher who prints and mails it in their publication.