The traditional way of increasing profits is to sell more work, hire more people, and bill more man-hours. We re programmed to measure the size of our firm by how many bodies we employ.
Clients are less interested in buying man-hours and more interested in buying results.
It s difficult to find people to fill positions. Today s economy demands that we leverage every hour and get more production and profits from those hours. The next year they launch a multiplier campaign to keep jobs under budget. And thus, utilization goes down. That isn t the answer.