Australian Whiskas can also be found in Malaysia, Singapore etc. Fancy Feast, a brand familiar to US cats, is also available in Malaysia - in the UK it is known as Friskies Gourmet. I have found Japanese brands rubbing shoulders with American and Australian brands in some Singapore stores. I really must spend less time studying pet food and more time on the beach. As you would expect cat foods are advertised and described in ways to appeal to particular countries.
British varieties are relatively free of hype.
Felix' uses a mischievous cartoon cat whose long-suffering owner rewards his antics with 'Felix'. In magazines, Whiskas may adopt a scientific tone. Sheba' uses a purebred. The overall message is no-nonsense cat pursues traditional lifestyle and eats nourishing nosh. Some other American ads use hi-tech nutritional information, giving a scientific slant to the advert, to sell cat food.