The first is a home. The second is a car. The third is an NBA team. No, I'm kidding. The third most expensive purchase is a funeral.
Actual prices vary wildly.
The survey compares prices at 24 local funeral homes that responded to the alliance's request for information. Thirteen homes that failed to respond are listed on the back. The Alliance says funeral consumers could save hundreds if not thousands of dollars by comparing prices. Funeral directors are well aware that people don't shop around. That's the reason for the price survey, which was mailed to hundreds of local pastors.