For example, rather than 100s of interactive staff as at other networks, CTV has just 14 people enriching and broadcasting interactive content around the clock. CTV is broadcasting 60 interactive news stories daily. In comparison, competitors such as CNN and ABC deliver a much small number of interactive news stories to the Web, and require entirely different teams of staff to deliver content to all other platforms. The system also supports digital rights management, using a rules-based system to define the parameters of the application. This includes time-limited use of material and different distribution aspects, eg only for use on output to the 24 hour channel etc.
Broadcasters can also create different branded looks for displaying their content.
Our smart system creates template models for the broadcasters to deploy. MediaBZ' staging engine segments data for different platforms, including traditional television. Broadcasters can also interact with their individual audience members to obtain valuable personal data. There are two kinds of information gathered. A secure commerce and advertising engine is provided, which includes tracking and fulfilment options, supporting secure transactions, fulfilment houses, telecos, and e-commerce.