Designers have their pick of software that serves specific purposes.
Unfortunately, this specificity usually has meant purchasing at least two or three different software packages, which, until recently, may have been acceptable. But in today's world of yesterday deadlines and skintight budgets, designers look for applications that provide multiple solutions whenever possible. Quark's QuarkXPress and Multi-Ad Services' Creator are both applications that have been used by designers for years. In the past, Quark targeted the page-layout designer. Since its introduction, QuarkXPress has been marketed to the high-end graphic designer working within the publishing and advertising fields.