Clearly someone went before them, had a good time, and didn't die. Your clients and associates can be your best seed planters, sowing the news of your wonderful trips and destinations. A good referral is golden, but seldom produces a customer immediately. Producing a crop doesn't happen overnight. Many in our industry overlook the foundation of our business.
Adventure travel is a service industry.
Our guests should return home with increased skills, fond memories, unique experiences, and feelings of rejuvenation. This will lead them to share with family members and associates the magic of your destination. And so the golden seeds of referrals are sown. You don't want to promote outfitters before you are confident they provide fun and safe trips. Choose testimonials and images that convey excitement, fun, and safety.