The Korean sales landscape is changing and will continue to change more rapidly in the future as a result of deregulation, rapid technology changes, shifting corporate restructures, and above all, changes in more sophisticated consumer attitudes. The changing environment requires a very different sales approach a consultative approach to create value via product differentiation, customization, solution, and partnering, not by competing largely on price, product knowledge, personal relationships, and customer entertainment. Nor a good CRM will solve your sales efficiency problem though it will act as an excellent platform and tool to spot sales opportunities. As the service factor will weigh more and more in the future in a product purchase decision making, the future Korean salesperson has to be a consultant, strategic thinker and business partner because it will be up to the salesperson to bring out the value in the company product or service to the customer. For that reason, training your sales force to acquire the necessary skills will be a sound investment.
Cultural myths can get in the way of transformation of thoughts.
The myths imbedded in business practices can cut into your corporate profits unless recognized and countered. She recently launched a consulting business OnTarget Consulting.