A lot of us get the news from Sound Bites and Headlines. Most of the time they can convey the story adequately. Sox Fever Hits Hub . But then you have some stories that won t fit in a nutshell. There was a lot more to that game than a headline or even several paragraphs could get across.
Businesses are like that.
Sometimes all the characteristics of the business are not apparent to the general public. The facade we see is often the tip of the iceberg. Business people are real good at facades. Every business is a major corporation in it s own mind. Recent technology has enabled the solo practitioner to be perceived as a larger company.