Most people target keywords that they think their customers would use. A small group of us know what our customers use. Join the small group here. Around mid 1999, I wanted to promote an article on generating ideas for home based businesses.
Business is a science.
Especially on the Net. I was happy with the traffic flow I got from a number 12 ranking. Then I stumbled onto search engine keyword statistics. Where to find keyword statistics Untill recently, the GoTo search engine offered a nifty tool that showed you exactly what search terms people were using. They still have this tool, but it is now tucked away where only their paying customers can get to it.