SQL Server 7.0 is the next step. To decide what new features to include in SQL Server 7.0, Microsoft talked to its customers. We addressed all of these areas. Three features make SQL Server 7.0 stand out, Ewel said. SQL Server 7.0 is easier to deploy and manage.
All standard operations are automatic.
The database is transparent to the user. That means other software companies can design applications that use the SQL Server database and the user doesn't even have to know it's there. To explain what Microsoft has achieved with SQL Server 7.0, Ewel uses the analogy of an internal combustion engine, such as the one in an automobile. It's a complex piece of technology that can run everything from a weed eater to a train, but you don't have to know how the engine works or tinker with it. It generally runs by itself.