Avoid easy targets. Avoid the obvious. Avoid cheap shots. Don't be afraid to admit what you like. That being said, don't be an asshole.
Arrogance is just plain ugly.
And don't you forget it. Don't get all caught up in it. If the numbers make you feel good, fine. If they gnaw at you night and day and are threatening to make you a bitter person, please, leave it alone. If you get a chance to take the beebo guy out to dinner, by all means, do so.