The 'unforgiving' minute has become ferocious. Time is not the stuff of election rhetoric. There are no sections on it in the party manifestos. None of the parties has positioned itself as the Time Party. As society becomes more affluent in cash terms, time becomes more precious.
British men work the longest hours in Europe - and professional women are catching up.
One in four men clears the 48-hour mark. Lift manufacturers complain that they are having to replace 'door close' buttons more regularly, worn out from impatient stabbing. And time may be more closely linked to political outcomes than we think. Perhaps that feeling of running out of time made voters incline more to the party most likely to take the edge off market-driven business. On the face of it, no.