Much of the what factor can be found by reading, doing and talking. Four supplier diversity insiders offer tips to increase your knowledge and possibly provide the edge you need to secure that contract. Know what type of supplier diversity programs you're dealing with. Otherwise, warns Chicago management consultant Ralph G. Moore, you'll waste time and energy trying to work with corporations whose effort is merely window dressing. They're typically nothing more than a contact number that's never answered.
Basic programs are embryonic efforts, which respond to queries and attend trade fairs.
Companies with traditional programs are active in advocacy efforts and have an easily identifiable program leader but tend to limit contracts in noncritical areas, such as janitorial or office supplies. A world-class process permeates the corporation from the CEO down. These connections don't have to be related to procurement, says Debra Faraone, who regularly works with the procurement department at Freddie Mack and owns The Elements, a corporate gifts company in Great Falls, Virginia. Though women own 38 percent of U.S. businesses, they account for approximately 4 percent of purchasing spent by major corporations. Be short and sweet when sending marketing materials.