Most US Internet users would rather pay a higher monthly service fee to their current ISP than switch providers, according to Internet User Trends, an ongoing tracking study of Internet users by The Strategis Group. More importantly, an ISP may need to price 20-30 percent below market rates to lure competitors' customers.
Customer loyalty does exist with regard to the Internet access business.
The report is based on a nationally representative survey sample of more than 1,700 households, including more than 500 Internet users. Copyright 2001 INT Media Group, Incorporated All Rights Reserved.