The award has been designed in line with similar awards in other developed countries, like Malcolm Baldrige National Quality Award in USA, Deming Prize in Japan and European Quality Award. The 1998 award will be considered for results achieved by the organization during 1 January 1999 to 31 December 1999. It will enable the organization to assess its own level of commitment to quality. It will also indicate the extent to which this commitment is being deployed through every level of the organization and in all areas of activities. Further, after the process of self-assessment is completed, the applicant will be in a position to analyze the strong and weak areas for improvement.
Award winners can publicize their achievements on their printed and publicity material.
However, if a unit of an organization is selected for the award, it will be permitted to publicize its achievements on the printed and publicity material of that unit only, and not that of entire corporate body. Presentation of awards in a glittering ceremony in the presence of top ranking personalities from government, professional bodies, industry and consumer associations. Leverage in business on being recognized as the best. In addition, there is one commendation certificate for service sector organizations. The best of all award consists of a certificate and a plaque, goldplated silver salver of 25 cm diameter.