A professional moderator leads the online focus group with observers logged into a special virtual room that simulates being behind the mirror at a traditional focus group facility. The group session consists of chat discussion between the moderator and group members who can view Web pages and perform tasks to evaluate functionality of Web site features. Uses include Web site redesign issues, functionality and usability testing, Web site competitive comparisons, advertising, concept and copy testing, customer service issues, and a variety of other applications. It allows presentation of Web pages and online media, including audio or video stimuli, to respondents for immediate comments and reactions during sessions. Directory Press Releases Support Articles Send mail to Webmaster with questions or comments about this Web site.
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