Elimination of the mixed messages sent by tobacco companies is critical. Accurate messaging would take priority over tobacco company propaganda. An unalluring package would highlight the health message rather than the product. The evidence Plain packaging is not a new concept in tobacco control. A number of countries, for example Canada and Australia, have considered plain packaging as a potentially important component of a tobacco control strategy, based on a number of streams of evidence.
Considerable evidence supports plain packaging as an effective tobacco control measure.
Research studies on youth and the general population indicate that the absence of attractive packaging would change not only the public's perceptions of the product, but also the perceptions of users of the products. The latter is important, because positive images of young smokers as viewed by their peers contributes to the desire to take up smoking. These studies arrived at the same general conclusions. In jurisdictions which have been surveyed, including Canada and Australia, a majority of respondents support plain packaging or other measures to make cigarettes less colourful and attractive. The tobacco industry's view Tobacco companies vocally oppose plain packaging and have successfully defeated proposed regulation where it has been considered.