Project Spa was carried out in the late 1980s, and gave rise to RJR's Premier cigarette, a cigarette that did not burn, but instead just heated and aerosolized tobacco flavor. Premier is no longer on the market. RJR Tobacco Company and their foray into Premier cigarettes were the subject of the movie Barbarians at the Gate starring James Garner, which is still available at some video rental houses. No baboons in the movie, but it's still worth a watch. Product Characteristics Scientists and the Medical Community have alleged that cigarettes cause disease.
Consumers perceive that cigarettes are harmful.
In response to these perceptions Spa was created. Adverse biological activity' believed to cause disease by many scientists. Smokers will have a new choice in selecting their smoking products. No sidestream tobacco smoke. Sorry, the RJR site was down, and when it came back up I was unable to use the system for copying and pasting a URL any more.