Credibility Marketing is a combination of many elements, all of which line up like dominoes. Each element influences the next one in line. Each element contributes to building the perception of you as a caring, knowledgeable, accessible professional who communicates in the prospect's language and understands his or her deepest values. Each element is based on tried and true techniques. Each element incorporates innovation that makes them more effective.
Credibility equates to knowledge, trust and questions answered in plain language.
Trust and language are accomplished by mirroring the target market's values. Values communicated to the target market are determined by a Psychological Profile of the target market. Psychological Profiles are based on Professions because professionals tend to have more assets to protect. People tend to chose their professions because the activities of the profession appeal to their Personality Type. 10. Thus, by learning a person's profession, you can project his personality and values.