This is a final version submitted for publication. Minor editorial changes were subsequently made.
Advertising exploits individual insecurities, creates false needs and offers counterfeit solutions.
It fosters dissatisfaction that leads to consumption. Children are particularly vulnerable to this sort of manipulation. I have watched the child pick out the car. This means that car manufacturers cannot afford to ignore the children in their marketing. Companies such as Nissan sponsor the American Youth Soccer Organisation and a travelling geography exhibit in order to get exposure for their brand name and logo in child- friendly settings.