As such, the datatable can be difficult to interpret since there is no way to easily distinguish data types - for example all the horses that ran the same race. A report is an output from a Microsoft Access database that is designed to be printed. Discuss at least three reasons why poor data quality impacts on business success. Many situations where data are important to the product or service. Billing is a good example.
All customers expect to be billed properly.
It is hard to earn customer's trust when the bill is wrong. It is essential that companies that wish to satisfy their customers in the short run or pursue a business strategy of customer intimacy create and sustain extremely high levels of data quality. This is true in every industry group. High and unnecessary costs are characteristic of poor data quality as well. Second poor data quality makes it more expensive to adopt new technologies.