The Knot - the number one online wedding resource in the world. Notice that this site focuses on content, not slick design. Many successful Web sites are very plain. They cater to the lowest common denominater of Web surfers, those with slow modems, or old versions of browsers. They do not require plug-ins, etc.
Content is king on the Internet.
Keep this in mind when you design your web site. You do not want to lose people because your Web site is not user-friendly. Again, notice the design and layout. Lots of great information. Easy to search and navigate.