Look at their Web site-with the Internet, there's no excuse for not researching. Know Your Audience. Reach the crowd by developing an appropriate and targeted-pitch with the right level of detail. Group information into three major concepts. Then under each concept, provide supporting information and examples.
Brevity is key.
Also, work on your transitions for a smooth and seamless talk. Less is More. Avoid an information overload. Liven It Up. To add pizzazz, use animated charts-but this doesn't mean adding obnoxious bells and whistles.