That includes a permanent video screen and video advertising that will play before selected clips. The reality is that a computer monitor is much closer to a TV screen. The portal takes that a step further, running a data window alongside the video screen and a box below containing links to related content. So a user can surf other links and read data while watching the video play.
Broadcast can easily play on next-generation interactive TV and wireless handheld devices.
The site also departs from standard Internet strategy by not relying on the weary banner ad for its revenue. Instead, it will sell 30 to 60-second spot ads that will play before the video or audio clips users request. First of all we can make them interactive, we can make them available almost on demand in addition to running them in conjunction to a particular piece of content. With broadband connections increasing, Kessler thinks this multimedia content format will eventually become the norm, so now is the time to start developing content suited to that. The Internet is not going to be a text-oriented focused delivery system or experience for a whole lot longer.