Personalized banner ads and content based on interest profiling make targeted marketing on the Web the next 'killer ap'. Banner Advertising Statistics Customize your content. Banner Ads are good. But laser-point personalisation is going to spawn a whole new advertising industry that might truly eat St. Louis.
Ad banners work poorly for traffic building but well as a branding tool.
It's becoming apparent as people use more imagination with banner-sized 'rich media' or 'HTML banner' ads that Web banner ads aren't really all that restricting. As the simple browsers of today are replaced by whatever high-bandwidth browser technology comes up in the next few years, new types of ad presentation will become more popular. As more whizzy TV-like advertising things are possible on the Web, piles of money will be spent on advertising in that new media type. According to an IAB study, online banner advertising is more likely to be noticed than television advertising. In other words, the branding value of banner ads is more powerful than the traffic-building value.