The Active Information Banner ad offers advertisers a lightweight banner ad that delivers real-time information. The ad uses Dynamic HTML to display information in a format similar to a stock ticker. A text file contains the information displayed by the ad.
Advertisers control the text in the text file.
You can use the Active Information Banner to display current news, stock information, auction deals, or any other rapidly changing information. Text messages scroll in from the right side of the banner, slow down, and stop at the left side of the ticker area. The message pauses for 3 seconds. If the user moves over the message, the ticker pauses and additional information appears in a tool tip box. Users can click the message to follow the link associated with that message.