And then I think you have to have a lot of perseverance, dedication, and I think you have to surround yourself with good people. And, a hand full of credit cards is good too . Ella Williams Oxnard, California . Ella is founder and owner of Aegir Systems, a full-service engineering and consulting firm for the US Department of Defense and the Department of Transportation. People skills are more important than technical skills .
Business is built on relationships .
In 1981 Jim Spoor founded Spectrum to capture the power of the personal computer to develop human resource management software. Integrity Selling . When Good isn't Good Enough , The Best Seller , and Hey, I'm the customer talks about the heart of business. Do the right thing . Professor Dr. Laura Nash of Harvard University and Boston University is the author of Good Intentions Aside and talks here about business ethics.