However, coupled with a major telco, an ASP could better capitalize on the burgeoning small company opportunity. The term 'ASP' is unfamiliar to small companies today. As a result, small company ASPs will need to partner with well-known brands to reach small customers. Carriers have decades of experience managing millions of small markets. More importantly, carriers need to offer more value to their smaller customers to retain them.
Application services are a logical addition to connectivity services.
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