I are interested in is completely different. It is called direct response advertising. In other words, we are advertising and are motivating our readers to order now, to call our 800 number and order, mail us a coupon and order, or fax in an order. We advertise a product and service and seek for people to make purchases now. You must cause the person to order today if you want to stay in business in any type of display advertising or direct mail.
Classifieds are of a little different nature, but they work on the same premise.
Even asking for one dollar in a classified ad reduces your response greatly. You may be the same way. Let me tell you a simple truth, It does not matter how awesome your product line is if your advertising doesn't cause people to see themselves using it and how it will benefit them. Your advertising, not your product in many cases, will determine the success or failure of your business. Before we spend too much time detailing why you should create awesome ads, let us just simplify the whole deal.