It's Intel Corp.'s worst nightmare. And it might be coming true. Taking aim at Intel Alternative PC processor makers stated their case at the PC Tech Forum in San Jose this week. Other challengers to Intel agree.
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While profit margins on low-end PCs with Intel processors can be around 15 percent, companies that use alternative processors can bump that up to 25 percent. This year, low-end PCs claimed more than 40 percent of the overall PC market for the first time. Goldberg expects that to top 50 percent or 55 percent by the end of year. Intel could come out with a low-cost processor that delivers. When Celeron debuted April 16, it weighed in at twice the price of the competition and received harsh reviews for sluggish performance.