In other parts of the country, an attorney handles it from beginning to end. This process begins with a determination of a reasonable asking price. These are the key factors in getting your property sold at the best price, quickly and with minimum hassle. The next step is a marketing plan. Marketing includes the exposure of your property to other real estate agents and the public.
Advertising is part of marketing.
The choice of media and frequency of advertising depends a great deal on the property and specific market. For example, in some areas, newspaper advertising generates phone calls to the real estate office, but statistically has minimum effectiveness in selling a specific property. Overexposure of a property in any media may give a buyer the impression the property is distressed or the seller is desperate. There is a misconception that advertising sells real estate. The negotiation process deals with much the same issues for both buyers and sellers, as noted above, when we outlined the buying process.