The data reveal a moderate level of interest in environmental issues, but the desire to participate in clean-up efforts was limited to about a quarter of the sample. Only a narrow segment actually participated in activities provided by the Flint Creek Watershed Project. Clean-up efforts were least likely to draw participation. The findings point to a continuing need to better inform community members about ways that water quality can be improved. Many adults change practices when presented information that enables greater understanding of their own contribution to pollution and its consequences.
Attitude changes from new understandings are a basic part of efforts to improve water quality.
In turn, changes in individual habits will benefit the watershed and the overall environment. This is the fundamental objective of public education. Many respondents indicated they would be willing to participate in an education program, expressing a desire for greater knowledge about their environment. As residents better understand the implications of their actions, positive environmental consequences should be obtained. Research on the technical aspects of water quality must be complemented by systematic efforts to communicate with and involve residents.