It also gives parents little chance to find out about the movie. Obligation and many other organizations, including major education organizations, believe that no commercial for any product or any movie, whether it is PG13 or G, is ever appropriate in a public school classroom unless it is being used to study advertising. Dr. Paul Folkemer, VP of Education for Channel One, approved this commercial for children. This commercial is outrageous on several levels. It is a contest.
Contests are totally inappropriate in a public school classroom.
This contest wants students to watch more TV and to drink more soft drinks. They lure the students by offering a chance to win a role on the show. It has a lot of small print that is inherent deceptive to children who cannot read it. The purpose of this ad was to get preteens and teens to see the premiere episode for Dawson's Creek's second season. This commercial is advertising a very controversial TV show.