Too often, businesses advertise their products and services with little thought as to why people would be interested in purchasing their particular product or service. They highlight the features of a product or service, but not the benefits it will deliver to the consumer. Highlighting consumer benefits in an ad is essential to getting the consumers attention. Marketers frequently confuse features and benefits. An easy way to remember the difference is that features tell, benefits sell.
Consumer benefits are sales motivators.
They're the reason why someone decides to buy. A consumer buys a product or service to fulfill a need. Design and copywriting are crucial to the success of your advertising. Don't underestimate the importance of your ad's appearance. Far more people will see your ad than will see your place of business, so their opinion of your business is shaped by your ad.