Transaction data will be owned by individual companies, but aggregate information will be owned by the consortium entity. Successful companies need to identify where they can extract real value along the value chain, argued David Morrison, vice president and director of Mercer Management Consulting, in his talk. Morrison, a co-author of The Profit Zone, offered several examples of companies he said successfully found where they could maximize profits. Coca-Cola did so in the 1980s by realizing that the vending and fountain areas were far more profitable than supermarkets, and by reorganizing to take over the bottling and logistics systems that it once had little control over. Last month, I described Arthur Andersen's recently released Internet-based series of multimedia, interactive training courses on the SEC registration and reporting process.
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