The theatre shows 70 percent English movies, with the remainder divided between Malaysian and Indian films. English-speaking films are subtitled simultaneously in Malay and Chinese. I was totally new to the industry, and it was especially a challenge to learn the technical side. But I eventually learned, thanks to picking up things from magazines and people like Valerie. Shengaran first launched a series of improvements which included painting and the replacing of chairs.
Comfort is a big thing here.
That's one of the key ways to win back business. He also applied the business acumen and commitment to service which came from his hotel background. I don't order them. And he has been able to incorporate some of the technology from newer theatres to improve and complement the bigscreen experience of the Cathay. Primarily, she notes that going to a theatre in Malaysia is a fuller experience, one that is not just a mindset, but is reflected in every facet of the theatre's layout and presentation.