The productive achievements of capitalism should render it the most loved system in the world. Yet, it is hated, denounced, and routinely smeared by many intellectuals. Business executives generally have no clue why free enterprise is under assault. What enrages the Left are capitalism's greatest moral virtues. The ethical trinity of free enterprise consists of political freedom, individual rights, and private property.
Capitalism rests upon a foundation of private property rights.
Voluntary cooperation, mutual reciprocity and human respect are its guiding principles. The market setting is an amazing triumph of existential architecture. Rather, it serves billions of divergent human needs. Everyone, producer and consumer, is free to pursue their own vision of the good life. Accomplishing that goal requires an elevation of contract to the center of social relations.