All of these factors mean that it can take a long time to make CRM work properly for an organisation. The Catalyst CRM Methodology is designed to help organisations overcome these problems and balance the competing requirements. As the name implies, it acts as a catalyst for CRM projects enabling them to achieve their objectives more reliably and in less time. The Catalyst CRM Methodology breaks down what otherwise would be a dauntingly complex task into manageable phases, steps and work components. The five main phases enable companies to address all the major aspects of planning and implementation.
Catalyst gives organisations control of the whole project life-cycle.
It provides a framework for decision-making and helps managers work systematically through all the tasks involved in successful CRM projects. Finally, it helps the organisation to continuously improve and adapt its CRM capabilities to meet the changing needs of the business and its marketplace. These can be sub-divided into key work components and outputs. A framework for project management Even with the Catalyst CRM Methodology it is impossible to describe one sequential track where you execute one task and then move straight onto the next and so on to the end of the project without a backward or sideways glance. At a detailed level the steps, tasks and data involved interact with each other.