On the other hand, survey forms that listed 100 percent of their work in this ubiquitous dumping ground were eliminated from the survey. The rationale being that if they aren't doing anything that fits into the preceding categories, they can only skew the numbers. Included in the explanations we did receive, however, were commercial offset printing, equipment service, prepress, photography, microfilming, four-color film separations, vinyl signage, digital printing, delivery charges, plan distribution, and screen printing. What's Next To those of you who participated in this year's survey, thank you for your willingness to share your information. To the rest, we would like to encourage you to participate in next year's study.
All responses are completely confidential and anonymous.
Any individual identifying information, is removed from the forms before they are tallied. This is the second year that MR's Reader Survey has requested specific information concerning annual sales, number of employees, and percentage of sales by job type. It is the first time the form was published in the magazine, as well as being faxed to a random sampling of 2,000 subscribers. The response was gratifying, but there is still plenty of room for improvement. Obviously, the more readers respond, the more representative these numbers will be.