Media Influences Levels of Analysis Understanding media, theoretically, means understanding the concept of levels of analysis.
Different levels promote different kinds of questions, and suggest different forms of evidence.
It's a matter of emphasis. It depends on where one thinks the main power resides to affect the shape of news and media content. In the case of extra-media level, it's whether it lies with the media organization or with forces outside. Extra-media Greater reliance on Public Relations by media. Greater connections between media and other major corporate institutions.