Yet, most agency owners will admit computers have not fulfilled the promise of increased sales. We have learned what every other sales organization has learned. The marketing revolution has not materialized because traditional mass-mailings are overused and are often ineffective.
Direct mail has a place in the marketing process.
We just have to find ways to do it better than everyone else does. Remember, your target audience receives plenty of mail each day. Your mailing has to stand out. Mass-mailing tips Personalize your letters. Review the screen where the client information is pulled from.