This elegant chardonnay should be consumed within the next five years. The Wine Lover's Companion Rich facts and details about wine spice a compendium of wine information, from grape varieties and ordering wine to understanding the world's wine-growing regions. This book is an outstanding resource for anyone involved in sales or marketing of grocery products. It begins with an overview of recent events that have shaped the grocery industry, and includes implications for future competition. Describes how to develop a strong and profitable partnership with retailers, distributors, and customers so that you can deliver the products they want, when they want them, at the price they want.
Chapters address the issue from both the manufacturer's and the retailer's points of view.
Marketing for FMCG manufacturers now involves understanding retailers, their business and marketing strategies, and their strengths and limitations. Store Wars is an excellent tool for both the manufacturer and the retailer. For those who have to confront the issues of customer loyalty, trade marketing, category management, own label production, efficient consumer response, range rationalization, and value engineering, this book will offer sound insight and advice. Ask the Squire Questions and answers about wine. If you would like to contribute, please contact us .