This is the reason you see so many ezines being published out there now. With a low cost of entry and high potential profits, everyone wants to get in on the act. Write your own articles or select articles to be published which haven't been published everywhere else. Add in a little of your own personal flavor to the issues. Ezines which don't have a personality to them quickly perish in the heat of competition.
Customers like to see real people.
So instead of being big Mr. Publisher, be a real person with real opinions. Don't worry about being seen as too biased as you are supposed to be biased. Then, once you feel comfortable publishing an ezine, it is time to move onto the next step in your digital publishing career. Create your own electronic book. Digital publishing of your products has additional advantages to information publishing in general.