Christian internet has never really lived by the numbers in the first place. As an industry it certainly can't make a good case with respectively low quantitative ratings. To play the ratings game with all of the big sites in the market is like putting Michael Jordan up against all the best players in major league baseball. He may be a talented athlete in the right arena, but he's playing the wrong game when he steps onto a baseball diamond. He needs to play a game that he can win.
Christian media can win the qualitative game.
There are exceptions, but they normally can't win the quantitative game. The Soma Media and Market Reports are not quantitative estimates of media groups. That is, they do not measure the estimated size of any group. In fact, because the reports are qualitative in their scope, we directly sample each group as a focus group to procure the qualitative information desired. D. Selling with quantitative numbers is fine as long as you are one of the largest sites in the market.