It's not enough, Al Power suggests, for a supplier company to just have good manufacturing capabilities.
Continuous improvement requires product improvements, as well.
So Decoma is positioning itself to have both resources for competitive advantage. In-Chief Al Power, president of Decoma International. According to Power, when it comes to the exterior of a car or truck, there are few elements that Decoma can't supply. The tier-ones, then, will fundamentally be engineering and project management companies. But Power insists that manufacturing will be a core competency that Decoma will maintain.