This is a simple procedure and can save substantial amounts, but the small business person needs to consider the extra time spent in dealing with advertising salespeople and additional paperwork. Any event held to increase sales and traffic is a promotion. Creativity and originality are the keys to successful promotional efforts, and there are many low-cost and effective ways to do it. These banners highlight a special price on pizza immediately ready for take-out. The promotion costs nothing but the price of the banner, and the results are great because it targets working people, tired after a long day, and provides an immediate solution for dinner with no cooking.
Creativity is the most effective way of promoting any business.
Promotional activity should always be based on recognizing customer needs and making them feel special. Superior store or office appearance, cleanliness, business reputation, and even good landscaping and signage are all important promotional tools that sell. Promotions are not just sales events, but anything that adds to the image of the business. Packaging refers to the presentation of goods or services. Proper packaging attracts the customer, effectively communicates product attributes, identifies the brand and seller, lists ingredients, and makes the product easier to handle.