Sales contests and awards. Build an image. An expression of business appreciation. There are many advantages to choosing specialty advertising over other media, one of them is the guarantee of repeated exposure of the ad message without adding cost. Another benefit is that even a business with a limited budget can effectively utilize ad specialties by zeroing in on the target audience without the worry of wasted circulation costs.
Advertising specialties have lasting appeal.
In other words, the message of a 30-second radio or TV ad will not be retained very long, but an as specialty, such as a calendar, is something that is used often and therefore will constantly serve as a reminder of the advertiser.