While computers may never be in every home, within the next five years Internet connections will be linked to telephones, cell phones, TVs, gas pumps, and just about everything else. Print up posters of your internet address and place them on windows or other very visible places of your business. Whatever other kind of advertising you do, on stationery or anything else, get that domain name address promoted. And don't forget to let CStation know about your new web site so we can add it to our Local Web Directory. Structure anything you do around providing better customer service.
Customer service is the small businesses' secret weapon against the e-commerce big boys.
You also have another secret weapon, people don't like to use the credit cards over the Internet. This means they'd probably be willing to pay more to buy locally. Does every local business need a web site. Of course not. But I believe that those who use new technology to provide better customer service and to connect more personally with their customer base face a better future than those that don't.