It's not an absolute quantitative equation, though. Certainly one of my biggest challenges is to come up with the right mix of technology and structure to enhance our ability to grow and react, yet not restrict the creativity that promotes great products. Our most creative people are really free spirits, yet there are about 3,000 people around the world who must coordinate, communicate, and work together to produce great products within a shrinking time frame. We need to be able to readily interact with our offices in Edinburgh, Japan, Australia, etc. As we turn up the heat in other parts of the world, we're taxing our infrastructure.
Development is a good example.
We're connected so that engineers can grab code, throw things back and forth, and keep multiple copies and versions. As we develop features elsewhere, engineers at those sites would like to have the same kind of access. Yet the cost of the bandwidth just doesn't allow us to do that. So I have to change the way I do business. I can't just copy the library and reflect changes hourly or daily.