Tom Burnside, director of marketing in the grocery division of Houston-based TeleCheck Services, uses certificates that tap into his people's personal interests. For instance, the person who loves Jamaican coffee got a trip to Jamaica and the one who dreams of Cuban cigars traveled to Canada so he could stock up. Debit cards have been described as cash with trophy value. Participants enjoy the cards because they have control over how and when they choose to reward themselves. Also, since the card usually bears the company's or program's logo, users connect their purchases with the incentive.
Administration is easy for the planner since everything is handled by the vendor.
Planners really have no idea. After all, it's their reward points. Debit cards and gift certificates are better than cash, but they still have their problems. This content is intended solely for the use of the individual user.