Reactions to information Information management does not, of course, simply involve the collection and dissemination of information. Attention must also be paid to how recipients of information react to it, especially when it is related to health issues. Their findings show that people interpret information according to their own particular circumstances, sometimes to their own detriment because they perceive others and not themselves to be at risk. Susan Paxton s report shows how involving PHAs in prevention efforts can help overcome this tendency. If people are to perceive information as being relevant to their own personal lives, however, they must see how it affects them or those close to them directly.
Basic information is transmitted during discussions and shared through handouts during the workshop.
A key element in the project is the sharing of workshop reports and the curriculum through Internet sites and e-mail discussion fora. Much of the information that becomes available, however, is in English - a problem for the millions of interested parties who do not have command of the language. Chris Green uses the example of evolving treatments for HIV infection as a basis for addressing this issue. A tremendous amount of research is being carried out and both health-care providers and PHAs need to remain constantly aware of the newest developments. In their own countries, they can seek ways to provide tailor-made information to selected groups.