Menu Shortcut Page Effective communication with people of different cultures is especially challenging. When the languages are different, and translation has to be used to communicate, the potential for misunderstandings increases. These are the frames of reference or world views that provide a backdrop that all new information is compared to or inserted into. Each culture has its own rules about proper behavior which affect verbal and nonverbal communication.
Different cultures regulate the display of emotion differently.
Some cultures get very emotional when they are debating an issue. They yell, they cry, they exhibit their anger, fear, frustration, and other feelings openly. All of these differences tend to lead to communication problems. If the people involved are not aware of the potential for such problems, they are even more likely to fall victim to them, although it takes more than awareness to overcome these problems and communicate effectively across cultures. This article reviews four different approaches to understanding the impact of culture on negotiation.