Keep your relationships with the rest of the netizens clean, healthy, and constantly growing. Another reason many of these e-businesses failed is because management didn't address the problems that were apparent in their companies. As long as the money was coming in, they thought all would be well. It's easy to ignore problems when times are good. But, when the business cycle turned, it was too late.
All businesses have problems of one sort or another.
Ignoring little problems will only mean bigger problems in the future. When your business runs across a difficulty or problem, address that issue right now. Today's sales should be better than yesterday's - and worse than tomorrow's. Stick with me here. You can bet that everyone would get out of the water as quick as possible.