How the body works. Bright colors like yellows, greens, and reds against a bright white background project an exciting, youthful image. Very powerful subliminal messages. Default gray Always mandate a background color. Bright and dark colors Bright colors are hard on the eyes over time.
Dark colors can be somber and depressing.
Data can take a long time to download. Ask yourself if the visual is really needed or can the same information be given with text. Websites are many times noon linear. They are not ment to be books. Don t make links to large or centered as they may pull attention from content.