Most of our clients are from locations closest to the city of Sydney, where our gallery is located in the premier visitor location of Harbourside, Darling Harbour. We do work in conjunction with selected community events, mostly as sponsors. We do not travel to other locations except an annual event in the country to promote an art show for aboriginal artists. Economic factors like rising interest rates have some effect on local customers, but we feel that there are many other factors like the health of the technology industry. We are currently experiencing a tourist boom so there is a balancing effect.
Customers are very price conscious and most are interested in emerging artists.
Some clients could be called art nerds who believe in the prestige value in collecting certain artists. There is some fame by association mentality. We are seeing a widening gap between the wealthy and poor. Some sections of the cultural community are struggling, but the government is fairly supportive of the arts. Sometimes, we feel too supportive and many are receiving grants that are not deserved.