Many were skeptical about our ability to succeed. On most fronts they were partly right and terribly wrong. Public relations matter. Thankfully, a volunteer with a public relations background condensed the myriad messages we ve used over the years into a coherent communications strategy. As a result, many people besides our leadership could adequately describe our work.
Campaigns require leadership time.
At Isles, others had to assume responsibility for decisions and work I once supervised. Strong interim or middle managers make a world of difference. Even then, expect leadership to give up some things that might really need to be done. Campaigns require attention to detail. Mail lists, meeting schedules, follow-up calls, letter writing, etc.