People have to remember that it's an alternative to closing down branches. St George started converting traditional banks to ABC branches late last year and has since opened 20 around NSW, in rural and metropolitan areas. The modern branches are able to conduct 80pc of business performed in normal branches, with loan applications and financial planning appointments available. Two assistants greet customers and offer a demonstration of the new facilities. Drummoyne St George attendant Tina Manning said customers were warming to the ABC branch concept.
Customers come in and receive a more personalised service.
We now know most of our customers and help them with the new facilities. You would be surprised how many people have warmed to the idea. Most of the customers just find it hard to let go and are a bit scared of the new technology.