So if you were a pig farmer and you wanted some bread, you'd have to figure out a way to trade. How many loaves of bread were equal to one pig was probably the ancient equivalent to modern currency exchange rates. She Loves to Swap. By Susan Kuchinskas SiliconCalley. Arra Yerganian is the new CEO of Switchouse, the San Francisco-based online swapping site.
Consumers can buy new and used goods at the site and also swap items with others.
But new companies with new business plans keep popping up. The Internet has a knack for shaking up the traditional ways people buy and sell things. Suddenly, it's commonplace to buy groceries without leaving the house, let airlines fight for your patronage, and have people bid on your knickknacks. You share everything. You move in.