All innovation begins with creative ideas.
Thus, the quality of new products and services is dependent on the creative performance of individuals working alone or in groups. Given the increased importance of IT used as a means of communication in organizations, the present thesis aims to examine the effects information technology will have on creative performance. More specifically, the focus of the study was how the creative performance of small groups and individuals, operationalized in terms of process and product, was affected when provided IT tools for communicating ideas. The consensual assessment technique was employed along with independent judges to obtain objective measures. Additionally, participants subjective perceptions were also collected.