There must be human values beyond income and wealth. If you want my attention, appeal to my vanity, address my needs for security, status and companionship. To meet the kids head on, the IPs call their new media projects their 'babies,' and by making their projects their 'babies,' their juvenile agents, they send their 'babies' out to make friends with and to seduce other children. 7 year olds, having only looked outside themselves, have no understanding of the strange feelings they have inside. They represent total emotional vulnerability.
Dinosaurs are very popular as friends for kids.
Even monsters big enough to eat us are our friends. The equivalent adult content would be a situation where major multinational corporations are shown to be our friends. They could eat us or squash us, absorb us, or crush us, but they choose to be our friends. They could literally kill us, but some of them will even help us get rich. This era marks the end of the idea of savings, no more security for the spendthrifts.