The site is also an excellent resource for current homeowners who want to refinance their existing mortgage or remodel their current home. By offering a wide variety of mortgage products on the renewed site, we are able to effectively reach out to millions of African-American consumers and help simplify the mortgage process. Based on feedback and usability studies, four areas have been created to provide better navigation and fresh, relevant content throughout the channel.
Consumers can choose to apply for their loan online or by calling the lender's toll-free number.
An ongoing series of informative articles on mortgage financing and the home will cover subjects such as understanding the tax benefits of homeownership, working with a contractor, and things to consider when taking on a new home improvement. Also, refinance tools and information have been incorporated throughout the channel, in addition to other tools and calculators that are available to help weigh loan options. To get the word out to African-American consumers about this valuable resource, BET Interactive is executing a comprehensive marketing campaign in support of the channel's relaunch, which includes television commercials on the BET network, radio spots in top urban markets, print advertising in major African American publications and participation at a series of consumer events. BET Interactive is owned in partnership by Black Entertainment Television, a subsidiary of Viacom, Inc., Microsoft, Liberty Digital, News Corporation and USA Networks.