The U.S. is one of the world s best-covered markets according to Tony Jacobson, vice president of AJ Indoor which places ads in 46 cities nationwide. Inside ads are gaining popularity in Canada and Europe. Clients choose where they want their posters placed, including whether they want to buy men s restrooms, women s or both. Technically, the indoor ad company pays rent for the sites. While most companies target a single geographic area, some regions include multiple states and a few companies, including AJ Indoor, are national.
Advertisers can target demographically, geographically or by gender profile.
Many indoor companies allow advertisers to individually pick locations. Advertisers are able to choose exact locations in a market. The advertiser can supply art, but some indoor ad companies have art departments that also can design a campaign. Large, national brands that are placed nationally generally use their own art, says Jacobson, while smaller, local businesses use their in-house art department. Some companies offer a 11 by 45 for above urinals.