Yahoo Inc. Yet the potential of community may still enrich sites selling other things, by attracting and keeping an audience. Communities alone don't always equal their weight in revenue. Communities can make money, but they're difficult to monetize. But there can be indirect benefits that are hard to ignore. It's also the exclusive online presence of catalog retailer Delia's Inc., which sells teen-oriented fashions.
Communities also improve the customer relationship.
After establishing this relationship, a company can develop and sell additional products and services to its customers. Keeping their trust is crucial and takes fastidious integration among technology, design and content. Sharp says he wanted users to be able to vote on the quality of postings then tally the points to reward the users who post the best content, while driving other members to that content. He also wanted software that could handle lots of traffic. It handles 7 million page views per day, but Sharp says it can handle 25 million to 30 million per day.