You can't fight the users' tendency to scan, so you might as well help them. Highlighting key words with bold or a consistent use of colored fonts makes it more likely that those words will be among the words scanned. Highlight liberally-in general, you can highlight three times as many words as you would in print. Web users bring a certain sense of suspicion with them. They know that anyone can launch a web site and make all types of claims.
Credibility counts, so use objective language, rather than exaggerated, subjective claims.
Your web site may be the first impression your firm makes, and errors can raise questions about your attention to detail and professionalism. Eliminate all errors, including typographical, grammatical, and spelling errors. Such errors are jarring and distract readers from your message. Following these rules will allow you to communicate more effectively online, while enhancing your web site visitors' experiences and impressions of your firm. All rights reserved.