If a domain is unavailable in the database, one Internet domain is used to identify one organization. The time between two consecutive requests within the same visit. Microsoft Site Server Express Analysis assigns the last request of a visit a request duration of 0 seconds because its actual duration can t be determined. The time between the first and last request of a visit. This time doesn t include how long users viewed the last request of a visit.
Ad view A hit that successfully retrieves advertiser content.
Ad view counts are conservative because browser software and many Internet gateways intercept some requests before reaching the server, and these cached requests are never logged. Typically, users are directed to the advertiser's site after the ad click. Ad yield The percentage of ad views that resulted in an ad click. The continent, country, region, state, city, and Zip code are based on an organization's Internet domain registration. Only Internet domains found within the Analysis database are included within region, state, city, and Zip code report documents.