DuPont Automotive International Color Popularity Survey Results Paint manufacturers have been preaching it for years.
Automakers understand it and use it.
The message and the resulting sales tie directly into America's continuing love affair with cars and trucks and the move toward vehicle personalization. More and more consumers are clamoring for custom paints for their vehicles. The trend is shifting toward more dramatic, colorful paints, especially those that actually change colors. Show in Las Vegas, the largest automotive trade event in the world. The pigments, also used in plastics and textiles, are multi-layer flakes that use the interference of light to give paints the ability to change colors.