Adobe Atmosphere will enable designers to deliver visually rich, personalized content in a compelling, immersive experience. The Atmosphere browser is powered by the Viewpoint Media Player, which provides its ultra-high fidelity object display and animation capabilities. The Viewpoint Media Player is the rich media platform already used by Sony, Nike, Eddie Bauer and numerous other world class brands. With the release of Adobe Atmosphere, their content can now be seamlessly viewed and experienced within immersive 3-D worlds. Unlike previous virtual world technologies, Atmosphere is more than just a language standard.
Atmosphere is a complete system that offers high performance and true immersion for end-users.
For example, when a user walks into an Atmosphere world, the world loads immediately, which enables continuous exploration and movement within the world. Additionally, Atmosphere worlds will not be centrally hosted. Worlds can be hosted by anyone, anywhere and can be linked to each other and allow for the proliferation of 3-D environments on the Web. Because of the familiar and intuitive Adobe user interface, Atmosphere decreases the learning curve and moves users into a productive, efficient workflow right from the start. Macintosh public beta will be available in the summer.