I have a strong focus on small to medium sized businesses. I'm very keen on the performance potential of the internet and the actual realisation. The fact that there's often a big gap between the two is interesting. The gap isn't really a technology overload. Realizing the full potential of the Internet is more about psychology - a convergence of skills plus good communications.
Communication is a big deal.
If there's nobody at a company maintaining the company Web site, and it goes out of date, in some ways that's a communication issue. Maybe nobody originally asked the question whether key people existed at the company who could maintain the site. It's fine if those people aren't there, but it does mean the developer has to work out a solution, maybe do that work themselves. My clients include Safety plus signs , a signwriting company. Many people visit it as a regular brochure-style site, but bigger companies are buying through their Web pages, so it's become a B2B process as well as a brochure.