The speed and rate of change in the Internet Industry is so marked that government and industry can not afford to be complacent. In the chapter on the 'Future Environment, ' we look at possible changes in policy process to match these rapid changes, with the emphasis on agility and evolution. Telecommunications, wireless, television, and internet platforms and technologies are converging. This creates problems for professional bodies, and how they input to policy development. We need to look afresh at these support mechanisms to ensure they play a full part in developments, but in a way which reflects the converging environment.
Convergence throws up a number of regulatory questions.
A key issue for legislators will be how to ensure a joined-up approach within government to reflect the new realities on the ground and how legislation can respond to a fast changing scenario. Organisations are building on the strength of their brand names , and exploring the potential for diversification and the creation of alliances. As the Internet grows, there is likely to be a significant development of niche search engines and niche web site services. Specialist niche sites with professional, expert, in-depth knowledge and quality customer service are likely to attract consumers. There is a real concern that new payment forms will subvert taxes.