Now they have a billboard on Route 690 and Thompson Road. Their radio advertising includes testimonials from satisfied customers. They advertise on WSEN and the morning DJ, a customer. Recently the company helped sponsor a rock and roll revival at the Landmark Theater to boost name recognition for the residential service. They operate with a laptop that can be carried from site to site or networked with the company mainframe in its East Syracuse office.
All crews carry cell phones or beepers.
It's almost like being radio dispatched. Woods and Daniul can forward last minute instructions to crews or answer their questions about a particular client's needs. The crews all drive new vans or station wagons, equipped with amenities like air conditioning. Technology is at the heart of the company's expansion into the residential arena as well. ALPS has invested in a mobile carpet cleaning system and ultrasonic blinds cleaning machinery at the Syracuse center.