In the beginning of a relationship, if a woman doesn t get the support she wants, she assumes that he is not giving because he has nothing more to give. But he assumes, however, that he is giving enough because she continues giving to him. If a woman is not asking for support a man assumes he is giving enough. Men do not respond well to demands and resentment. Even if a man is willing to give support, her resentment or demands will lead him to say no.
Demands are a complete turnoff.
The important part of is to begin asking him to do the little things he already does and not to take him for granted. Then when he does those things give him a lot of appreciation. When a man hears a demanding tone, no matter how nicely a woman phrases her request, all he hears is that he in not giving enough. This makes him feel unloved and unappreciated. His tendency is then to give less until the woman appreciate what he is already giving.