Everyone knows more than two people - make it your part of your daily routine to tell at least two people every day about your business or product. Talk about what you do, if the other person shows an interest, ask for a phone number or offer yours, so you can follow up. These are people who already know you and with whom you have established credibility - these are also the ideal people to enlist to help you tell others about your business. Referrals are the proven way to do business - encourage everyone you know to either buy your product or to refer their friends. There seems to be so many things that can go wrong like your discussion board post getting buried by 5 other ones, your download page being given away to others or the see-saw ambivalence of whether one should work online harder and sacrifice even more time away from the family.
Discouragement is very slippery and slides it's way into our energy and moods.
It can crush our hopes, create enervation and have subtle effects on our actions and relationships. If we want a great life , a fulfilling life, then we betther have a story inside ourselves that can lead us to it. A lot of our negative stories that discourage us were formed from the opinions of others, outdated information and thinking small. Just like a radio, as the channel changes, so does the music. Even if you feel you don't have the energy to change the channel, switch it and the new thinking will uplift you.