The new economy is characterized by demanding customers, collapsing industry and market boundaries, expanding information and communication technologies, and globalization. This economy is one of winners and losers - there is little opportunity in between. Consistent with our philosophy of partnership, GeoPartners' methods have been co-developed with the leading executives of our client firms. GeoPartners considers new business models to be elements of wider business ecosystems. Business ecosystems are made up of customers and customer behavior, markets, products and services, business processes, and organizations.
Business ecosystems involve communities of people and companies coevolving together.
The ecological metaphor highlights the organic, coevolving quality of the enterprises that spring forth. This entails mapping the chaotic landscapes of customers, allies, and competitors within which we live. It means designing and assessing alternative business models. It requires planning and launching multi-dimensional campaigns that bring business models to life. The point is to support the boldness, high aspirations, and creativity at the heart of leadership.