The knowledge discovery process Strengths and limitations of data mining Implementing data mining solutions Knowledge of both the business and the data. This program provides a forum and frame work for multidisciplinary teams to work together on data mining solutions. The data mining expert wields the analytical tools to translate data into actionable knowledge, and the IT manager enables the process by serving as a means to the business solution end. This Wharton program has a unique design that draws together strategy and information technology perspectives. Mastery of the process.
Data mining is more than a set of tools-it is a multidisciplinary process.
Faculty will take participants through the steps in the process, examining issues related to collecting the right data for the problem and distinguishing among the types of models best used for specific problems. Beyond myth and hype. Everyone is talking about data mining but very few organizations are doing it well. Only about a third of companies use data mining resources strategically, according to a recent study. Given the hype, some managers view data mining as a panacea, or as X-ray vision that allows them to look into the minds of their customers.