The answers may surprise you. Each person on a team will have access to all data obtained by the team members. This page length is only a guideline. Please note that I do NOT assess papers based on number of pages. Use your own words.
Creativity is welcome.
However, please do NOT spend time and money to develop elaborate graphics. You may submit word-processed pages stapled together with no plastic cover. A summary of the data your team has collected, including limitations that may affect the implementation. A recommendation for the new product, based on your interpretation of the data. An appendix that provides data to support your recommendation, with tables, charts or any other format that you find convenient.