So don't filter out your natural enthusiasm for the topic in an attempt to conform to some pre-conceived idea of accepted style. Catch that enthusiasm and put it in - in a sincere way. Some comments on design Use your design features consistently to create visual unity. Consistency aids communication because it creates in the reader an expectation of what certain areas of the publication, or certain types of information, will look like. Once readers know what to expect, they will feel at home and immediately involve themselves in the text.
Consistency involves keeping the number of colours and fonts to a minimum.
Use the same font for the main text all the way through and the same font or set of fonts for the titles and headings. If you do vary them, do it in a logical and understandable way. And avoid being 'loud'. Look at each page and note what the design and use of colour draws your eye to - it should be the place where the text begins. Anything that detracts from that should be toned down.