According to the company, the USA cost of production for most horticultural products is substantially less than Australia's. The company believes operators have to be expert in growing, packing, transport, export logistics and marketing to survive. Wirrilla has a distinct advantage of operating as a single corporate entity with effective control over the product from farm to supermarket shelf. This is an unusual situation in the horticultural industry. It overcomes the problem of small growers with insufficient production trying to enter the export market separately.
Consistent quality is also a problem when a number of small growers supply product.
This problem can be overcome when quality assurance schemes are put into place. This example shows in a practical way, the various networks that companies can use. The provision of consistent quality and The creation of a new competitive space. Any claims made by authors in the Australian New Crops Newsletter are presented by the Editors in good faith. Readers would be wise to critically examine the circumstances associated with any claims to determine the applicability of such claims to their specific set of circumstances.