Regardless of what they produce, these companies define themselves as being in the service business. Companies listen well to customers, and engineers are actively involved in customer contact and follow-through. Autonomy and entrepreneurship . These companies create almost radical de-centralization and autonomy as a breeding ground for the entrepreneurial spirit. These businesses are willing to proceed during great adversity, and reward employees for thinking and acting outside the norm, with a substantial tolerance for failure.
Communication systems are informal, and communications intensity is extraordinary.
Productivity through people . These businesses foster perception that the company is an extended family. They focus on individual respect and success. These companies have a well-defined set of inspirational, guiding beliefs. Their leaders are walk-around managers and create exciting environments through personal attention, persistence and direct intervention throughout the organization at all levels.