With no desire to publicise himself and no business venture to promote he simply suggested the name Great Britain II because it sounded right. Strictly speaking you cannot name your yacht xyz II unless you own or have owned xyz. Hayward became a consistent sponsor.
British sponsors have a habit of short-termism.
Once they have finished a yacht race, receiving massive publicity, they are off to sponsor a different sport or competitor. Kriter's ongoing commitment to sponsoring sailing survived Kriter II losing a rudder in the Southern Ocean and the sinking of Kriter III , the former British Oxygen . Like a traditional British sponsor, Express newspapers, which had financed Naomi James around the world did not choose to maintain the sponsorship relationship and Kriter were quick to move in. They sponsored at least nine yachts in eight years, including three in the same race, coping with the disappointments as well as the triumphs. I know nothing about Kriter IV and Kriter VIII which would take the total to eleven.