Many cities in the Midwest have excellent facilities and plenty to do, but they are just not viewed as destinations. But choosing these cities can mean much more work for the exhibit manager, who has to convince people to go there. They don't like the fact that it's becoming more and more difficult to get in and out of those cities. But we fight the perception that the only things in South Carolina are Mrytle Beach and Charleston. But planners who have taken a chance on Greenville have had very successful experiences, and word of mouth is helping us a lot.
Accessibility is important.
If your show attracts a lot of international exhibitors and attendees, choosing a city with an international airport makes sense, even if you have to pay a little more. Another regional factor that can affect affordability is the labor market. Downtown vs. suburban Downtown venues generally cost more than venues in neighboring suburbs, but other factors must be considered. If they want to party after work or entertain clients, it's probably best to have them in the city, where there is greater accessibility to restaurants and other attractions. Non-traditional venues Convention centers and hotel exhibition facilities come to mind first when thinking of where to hold a show, but there are lots of other possibilities.