Using Java applets, it gives the merchant a very powerful management back-end which tracks orders, allows sales of products made up of many components or options, and outputs configurable reports to billing or spreadsheet programs to facilitate billing, payment, record keeping and inventory. The online stores, customizable by the merchant, all provide for an accessible navigation bar which facilitates browsing through a range of products and secure online ordering, with a shopping basket where all costs are viewable up-front before an order is finalized. Upon loading the site, the shopper sees a welcome screen, customizable by the merchant, with information about the site. This is configurable by the vendor.
Customers can browse and shop without logging on, and put things in their shopping baskets.
But in order to buy they have to register, with a credit card and some contact information. At this point they get a username and password. They can save time on repeat orders by using the same membership information, not having to re-enter their credit card. They can also use this to log in later and check the progress of their order, and to communicate with the store about their order. Choosable in the menu bar, the customer service area has an email form for sending service requests to the merchant.