To combat this apparent verity, online shopping is providing buyers with their own means of price control through volume purchasing. Price discounting based on group buying allows companies to forecast profits while simultaneously passing substantial savings on to consumers. Several Web sites embrace the benefits of commercial pluralism, offering incentives to keep businesses selling and customers buying. It offers a continually updated listing of popular products that can be purchased online. Called PowerBuys, the items become progressively less expensive as more consumers purchase them.
Customers log onto the site and request desired prices for merchandise.
As price submissions for a product fluctuate, its purchase price changes accordingly. A link spotlights the latest and greatest offers on merchandise classified as PowerBuys. Bidding and purchasing continue until prices have reached a site-controlled minimum. A smart-shopper link allows consumers to shop by brand name, request specific items, check rebate information and use a buyer's guide. The home page also offers links to product areas such as electronics, sports and fitness, baby needs, jewelry, and gifts and gadgets.