The activity of verbal engagement related to the assigned topic within the context of the class is defined as class participation. Class attendance is necessary but not a sufficient condition to receive satisfactory credit for class participation. Absence from team presentations will lower the class participation score. Each team will submit a written analysis and critique of the internet marketing strategy of an existing company to the professor at the beginning of the class for which it is due. Team reports will have a title page, table of contents and appropriate headings and subheadings.
All sources are to be properly referenced.
Team case reports will demonstrate the knowledge and application of market planning concepts and techniques and will be written in good business writing style. Content material which demonstrates the use, application and understanding of strategic market planning tools, techniques and concepts must be employed . Problem recognition and creative problem solving should be demonstrated. Solid data analysis will be a fundamental foundation for decision making and recommendations . Vague generalizations, sloppy or inaccurate analysis and glib solutions will detract from your report and therefore should be eliminated.