These activities promote your product or company and get the word out so customers and prospects know what you have to offer. A second marketing benefit of participating in promotional activities is that it offers additional networking opportunities. The more narrow definition of promotion is the focus of this article. The type of promotional activities you choose also helps to create and affirm your company image . Because your community supports your business, it's a good business practice to support your community .
Community is more than a location, such as a town or city.
The great thing about participating in community events and programs is that it's a win-win for both you and your community. When choosing an event or program to support, set specific goals for your participation that provide tangible results. For example, if you choose to serve on the board of directors of a local woman's shelter, your goal may be to network with other board members for business opportunities. You should also look for events and programs with natural tie-ins that reinforce the image you want to have. For example, sponsor a golf tournament if you manufacture golf attire, sponsor local SPCA events if you make unique pet accessories, etc.