The city that once relied on one industry has found that having two languages makes good business sense. One such area, which has become a well known success story because of its extensive bilingual capabilities, is New Brunswick. Certain cities in the province systematically capitalize on their bilingualism to attract business and do not hesitate to advertise for this purpose. Moncton's success is most apparent in the telecommunications industry and national corporations in this field are finding that it is one of the best places in Canada to do business. Because of the efforts undertaken a quarter century ago by the provincial government, the province is now reaping the rewards.
Businesses are increasingly interested in bilingualism, satisfying the client while making profits.
Albert Breton Professor of Economics University of Toronto New Brunswickers firmly believe in the economic value of bilingualism since Francophone communities such as Moncton, Edmunston and Campbellton have successfully attracted major companies representing considerable investments to their province. With the emergence of new services relating to the telecommunications field, bilingualism has become as important a component of these services as the costs relating to operations and infrastructure. The Manitoba situation Manitoba's bilingualism has, until recently, served primarily as a tourist attraction for events such as the Festival du Voyageur in Winnipeg. It has been suggested that Manitoba can utilize its bilingual character more effectively, following the lead taken by New Brunswick. Expertise in the area of education, particularly in the St. Boniface region, is most definitely an asset.