This is a cynical marketing move and directly aimed at kids. It counts as a chewing tobacco and therefore is legal as long as import duty has been paid on it. We have no information about other countries although it is likely that it will be marketed there as well. Launching specific health education material designed for young people. 2 Forging links with groups in India and using their expertise and experience to defeat the problem in the UK 3 Raising funds for a major initiative in research, training and health promotion.
Betel is the leaf of a subtropical vine which is used as a stimulant and as a breath freshener.
Betel plays a huge part in Indian culture. In some parts of the culture it represents prosperity and longevity. Friends exchange betel leaves at special events. It is also offered after meals in the form of betel nut which is a betel leaf wrapped around the nut of the Areca catechu palm. The package is chewed whole, sometimes smeared with lime.