If you displayed five products on the home page for one week and then five different products the following week, you can determine which products had the most page views from the home page. Before we can answer these questions, we need to interpret the non-descriptive product URLs generated by some commerce software. Most commerce sites have SKU or product numbers to identify the merchandise. The raw product numbers are not very meaningful to analysts. Site analysis tools can map the product numbers to a meaningful product description.
Analysts can then track product visibility and exposure using resources with meaningful names.
For an example, see the following table. The Kids' Sports Bag received the most visibility from the home page, but it also received some visibility from the Kids' Track Shoes, a complementary product. Web log data can be used to analyze many aspects of commerce traffic. By examining shopping cart abandonment, effective cross selling, and effective product layout, you can begin to better understand how your customers interact with your site. By designing your web site with analysis in mind, you can evaluate your site's efficiency and therefore improve your marketplace competitiveness by making changes and measuring before and after.