5C appears to be the most promising copy protection technology. But there remain significant licensing and implementation issues. Then there are the naysayers. Parties who say there can be no viable copy protection solution . Through the creative use of the technology, we can both get good programming to the public and protect the rights of its creators.
Consumers can have choice without theft.
The technology can be used, for example, to limit use of the programming to one copy, or one viewing, or multiple copies and viewings for a price. This was the concept behind Divix, even though that particular solution was not accepted by the marketplace. But the technology that presents the problem also offers the promise of a solution. We must not let the naysayers stop progress toward a solution. IPTV, with its interactive capabilities, however, offers much more.