To them, advertising is a pop culture. They respond to sharp, focused images, humor, music and a dose of irreverence. Try ads that admit they're ads because this generation has been saturated with media and advertising all their life. So be sincere. Emphasize a balance and perspective with products and services that give more leisure and family time while also providing sound economical and functional solutions.
Busters have a good work history, high aspirations and consumer savvy.
They can make good long term customers. Millennial's are usually optimistic about the future. They are also willing to accept responsibility for correcting the improprieties of their predecessor generations. Goal and marriage oriented, this group focuses on their own plan for their future. And they seek solutions.