But that's not the OCPA style. Better answers may lie elsewhere. One area is communication. And we have established, at least within Ontario, effective vehicles for cooperative action. AGCare and Ontario Agri-Food Technologies are examples.
Consumer choice is just as important.
The consumer must have the opportunity to buy food products grown in a more-traditional manner. The most obvious present source is organic produce. There are risks in doing so. An example is U.S. milk retailers who could not cash in on an expected large market for rBST-free milk. Consumer purchases don't always match polling results, especially when indicated preferences are more expensive.