Card-issuer requirements for more advanced systems and ease of implementation have provided new challenges to implement technical solutions at reasonable cost. Gemplus is in the best position to offer a fully-functional memory card solution. GemClub-Memo provides an effective answer to the worldwide demand for increasingly sophisticated loyalty programs that reward or provide incentives to card holders. Systems are frequently required to offer more than one application, such as electronic couponing, private payment, vending and rewards applications involving more than one company. This often requires immediate recognition of the customer profile at the point of sale.
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