It provides straightforward visuals and sometimes brief executive interviews. An article written by a company representative with the author's name and company name included. These articles usually appear in industry trade publications and are geared toward a specific topic. They are NOT self-promotional in tone and often do not mention the author's company or product within the article. Bylined articles establish expertise and build credibility for the company.
Case histories establish credibility and provide reasons for coverage.
They also help a company assess the progress of a media relations campaign. Services are available for print, broadcast and Internet coverage. A collective term that refers to literature about your company. Brochures, product data sheets, media kits and Web site content are just a few of the documents referred to by this term. Consistency of message should be the goal for a company's collateral materials.