This is a high-intensity course at an advanced level, so attendance is mandatory and intense participation the norm rather than the exception. Students are encouraged to make the paper as practically oriented as possible, for instance by creating a business plan for an Internet-based company, an electronic commerce strategy for an existing company, or a study into the ecommerce implications for an existing or new industry. The proposed business or strategy does not necessarily have to be web-based or geared towards end customers. However, information and communications technology should be a core, enabling part of the strategy or business studied. Base your answers on the theory of the course literature and your own judgements about the case.
All factual information is contained in the case.
Course content and preparation. 10 Pricing services, pp. The End of the Chain, pp. 2 Pricing Information, Shapiro and Varian, pp. 6 Scorecards as Management Control, pp.