Of the two items, it is the benefits promised, not the features, that deliver the sales.
All businesses are really service businesses.
Benefits versus Features Definitions of those two terms, benefits and features, are in order, both because they are not always well understood and because it is essential that you distinguish one from the other. A benefit is what a product or service does for the customer, and a feature is what the product or service is, a characteristic. The benefit of taking an antacid is relief from pain or discomfort. That the antacid is a capsule is a feature. That the antacid works quickly is a benefit.