When cameras in the store showed that some customers didn't head to the beverage cooler, juices were placed on ice next to the register. A small number of premade breakfast sandwiches also were displayed, with strict holding times to ensure food safety and quality. With attention focused on the evening, Sheetz has expanded its selection of hot sandwiches. Pasta is another possibility, as are calzones and anything else that can be prepared to go within the company's 2-minute goal. Although refrigerated entrees are popular in the meal solutions arena, Sheetz sees hot food as its core offering.
Convenience still defines the industry.
And by giving the customer a chance to fuel up and buy milk, the newspaper and a lottery ticket, Reilly says Sheetz hopes to win over those who have yet to establish evening loyalty anywhere else. I've got to be a little friendlier. I can't charge extra for toppings. You've got to convert the customer. And that doesn't happen overnight.