Motel 6 saw its room rates rise 26 percent from 1995 to '97, according to the Zagat Survey. Quality Inn prices rose 26 percent, Super 8 went up 22 percent and Comfort Inn 23 percent. Yet despite the higher prices, business keeps sending people on the road. That's up 5 percent over the same period a year ago. It boils down to this.
Business is good.
People feel they must travel. But they sure don't like what they are paying. Much of that unhappiness can be traced directly to airline deregulation. Make no mistake. Deregulation has been a boon to most Americans.