He would spend hours cutting up and folding old postcards and used paper, experimenting with wing location, body balance, lifting power and air resistance. Our Year 2000 Plan will help bring us to our goal of becoming the world's No. 1 cosmetics maker in products, staff, management and service. Fukuhara has no illusions about his new task. Part of the new Shiseido strategy is a big push in Asia.
China is a key target.
Their efforts are now blossoming. In China, the company sells its mass-market Aupres brand lipstick for about a third of the price. The company has compiled a long list of potential partners, among them the cosmetics division of Donna Karan International. It has also developed brands for specific age groups, such as Elixir skin-care products for women in their 30s and Revital for those over 35. Behind Shiseido's new energy is the inescapable fact that selling cosmetics in Japan is no longer as simple as it was.