To Buy Your Music 2001 Jeffrey Fisher. If you want to be a success with your music industry career, you must master writing promotional material. Here are some tips to get you started. Focus only on your clients or prospects Talk directly to the people who would buy your music products and services. Carefully and completely answer their questions and objections.
Buyers are skeptical.
They want to know what's in it for them. First, find out what people want, need and desire. Second, show these people how your music products and services give them what they want, need, and desire. Good promotional writing convinces people to buy because it clearly shows that what you sell is what they really want. Provide clear benefits and the results of using your music products and services. too.