The Marketing Education curriculum at Leonia High School has been recognized as a Marketing Tech Prep program. This program creates an agreement between selected high school courses and college programs. Tech Prep allows students who satisfactorily complete both Marketing Education I and Marketing Education II in their junior and senior years to earn 3 college credits, in addition to their high school credits. These credits will be transferable to those colleges associated with the Tech Prep program. Grades 9-12 Marketing affects us as well as the products and services we use.
Businesses constantly try to improve products to remain competitive and increase profits.
To do so, they study their potential customers, then attempt to reach them through marketing efforts. This course presents those marketing essentials necessary for success. Topics include selling, advertising, display, distribution, and human relations. Practical experience is gained through management of the School Store. Students in this course are also eligible for membership in DECA, a nationwide vocational organization that sponsors competitive events in all areas of marketing and promotes business career opportunities.