Their color preferences tend to remain constant. People who grow tend to move into new color preferences as a result of their experiences. Response is geographic. The colors native to an area may cause a greater attraction for some, or in other cases, a dislike for the color. Response is regional.
Attitudes are different in each region.
This causes colors to have different responses from region to region. Response varies with climate. Compensation for temperature is possible with colors and may be necessary for the individual seasons of the year. Response varies with light. There is no color unless there is light.