The cast and producers work together to form a cohesive character and plot structure. The production group, however, holds the most power in terms of what the audience actually sees. Ellen is owned, in part, by ABC Entertainment, Disney, and Touchstone Pictures. Despite some problems with sponsor withdrawls, the script was approved and will be aired. The fact that Ellen reruns will air on cable television, instead of public syndication, raises concerns about the general availability of the show.
Cable requires greater economic status than does syndicated television programming.
Mazda Motor of America has announced that , regardless of the plot line, it will not sponsor the controversial episode. Also, Chrystler Company and JC Penny have decided not to sponsor the one hour episode. The political aspect of the controversy is at the center of the sponsor's economic fears. The episode's publicity strongly suggests that it will have high ratings. Our society os split in its acceptance of lesbians.