You can, of course, start as a reseller, but there will come a moment and you will have to move on either to make money or to make more money. And here comes the question about your unique and successful web presence. Before you start, you should know what you want to do, make your researches and study what is necessary to learn and become an expert in the fields you will need. Many so called gurus invite you to get a site exactly as their own, to copy them and the like. Just imagine the poor customer wandering from one site to another completely the same like in a mirror maze, confused, not knowing why he or she should buy.
Customers like to buy individuality - a brand.
And you are a unique personality. You have experience that no one else has, you have knowledge no one else has, you have opinions no one else has, only you can provide your customers with your complete package of products and services, and once you accept and adopt someone else s site, his thoughts, attitudes, you lose something valuable of yourself and definitely you lose your chance to succeed. Once you have all the information and knowledge you need, you should sum up all you have studied, evaluate and decide on your web presence - your unique brand. Then create an overall plan, system and strategies of your unique web presence, considering again all you have learnt but giving it your personality. However, do not confuse originality with extravagancy.