Content is no longer a noun. Content is context. Content is activity. Content is relationship, community. Content is not text or pictures as distinct from the interactive components that provide access to them.
Content is the interactive quality.
Content is a verb, a continuing process. Content is information, and information is not a thing. Value is in activity. A year later, in February of 1996, the four keynote speakers at an Internet conference held at the Jacob K. Javitz Center in New York were arguably the key players shaping the future of the Internet. Bill Gates, CEO of Microsoft, presented his plan to embrace and extend the new open technologies and allow Microsoft customers to interact with the Web through the integration of new versions of Microsoft desktop applications with Microsoft Explorer, a proprietary Web browser.