The program concentrates on the social, political, and economic aspects of the international marketplace. Language, Culture and Business . The global business environment demands a knowledge of business skills, an appreciation of the importance of understanding cultural differences and the ability to communicate in another language. The Language, Culture and Business emphasis achieves a unique balance in preparing students to work effectively in a domestic or foreign work assignment. The language component develops vocabulary of business and stresses the role of accurate interpretation and translation.
Culture is viewed from linguistic, historical, social and business perspectives.
The emphasis in Management offers a curriculum based on practical, applied courses that qualify students to enter administrative positions immediately after graduation. Courses cover the broad spectrum of business activity and allow students to choose from a variety of possible career opportunities in large, midsize and small organizations. The program is designed to prepare students for marketing related careers in the public and private sectors. The B.S. in Business Administration, offered in the Weekend College, is designed for adult professionals who wish to advance and solidify their careers in business. Built on the strong liberal arts foundation provided through general education requirements, the business administration major is generalist in scope and covers key functional areas in business - management information systems, organizational behavior, business law, accounting, marketing and finance.