This technology suite is designed to increase customer loyalty and generate revenue while maintaining a company's brand. We envision that more sites will be able to offer some type of server-based imaging solutions. Ulead plans to sell its iPhotoTools server technology to partners who wish to take advantage of the digital imaging revolution. Because digital images are transforming traditional business practices, fields such as Auctions, Medical Imaging, Retail, Real Estate and Travel, can now host images on their Web sites without having to partner with ASP hosting companies to reach their objectives. Partners also benefit from the growing number of users capable of participating in this digital media trend.
Corporations can benefit from iPhotoTools in the graphic design departments.
Adding the Image Editing, Special Effects and Optimization Server programs will help designers work directly from a server without needing to install or update client software. Using server-based technology reduces costs and increases productivity. InfoTrends believes that these capabilities add value for members and drive revenue to Web sites as they encourage printing by letting users perfect photos and add templates. These features also drive advertising dollars by generating additional page views. A powerful engine lets users search for images not only by name and number, but also by the way the image looks.