Have follow-up materials ready for a second wave of promotion. Prepare for a last minute publicity blitz if expectations are not being met. Evaluate your success, note any methods which didn't produce the expected results and keep records that can be used in planning future campaigns. Basic Techniques Newspaper Ads Newspaper ads can be one of the best ways of getting information to the greatest number of persons on a dependable, regular basis. Tips Submit typed copy to the display advertising office as soon as possible to ensure getting a good location in the paper.
Deadlines are usually two to four days ahead of publication time.
Some papers allow selection of space for a surcharge. The ad's price is computed on the basis of how many column inches it is. Anytime that you can submit an ad on a computer disk, the easier it is for the newspaper to print. Make sure you know what software and fonts the paper uses and that you use the same. Newspaper Stories There are distinct advantages to building a close relationship with members of the campus newspaper and other campus publications.