The challenges that we face are similar to those faced by the industry as a whole. The computer companies have wrestled with this issue more than any other sector of the industry. One solution that IBM has found to manage speed is an integrated approach between the manufacturers, suppliers, and retailers. From product concept and development to demand-planning, manufacturing and fulfillment, we communicate with one another every step of the way to insure that we are getting the right products to the right place at the right time. The retailers help us figure out where the market is going, at what price points the consumer is willing to buy, and where the consumer is willing to sacrifice product features for a certain price point.
Digitalization brings complexity, which can affect all aspects of the user experience.
The retailer can give valuable insight into the level of complexity the consumer needs. We help prepare the retailer for training and help them control their inventories. This integrated approach translates into better value for the retailer and the consumer. Basically, as the industry becomes more digital, speed to market is more important than ever, and the entire supply chain has to work together to be successful. The opportunity really starts with the manufacturer.