According to a recent study by Evans Research Inc., more than 80 percent of consumers prefer speech recognition systems to touch tone, using the Web, or speaking with live agents or operators. And that number is even higher among wireless users. As this fundamental shift in communications continues, we might soon see more companies advertising the ways in which customers may interact with their speech applications to enhance their overall customer experience. Obviously, we in the industry realize the potential of speech technology to improve customer service. Just like visiting a Starbucks for coffee, enterprises that deploy speech can, and will, provide customers a unique experience.
Companies stage an experience when they engage customers in a memorable way.
A new way speech may engage customers is through the advent of the Global Voice Registry from VeriSign. VeriSign, a California-based company that manages today's vast database of Internet registry names, is forging ahead with the development of an international voice registry. The service is expected to launch in the first quarter of 2002. If you have not signed up for SpeechTEK, please do so.