That's what we want, and that's what has been our basis historically. Even 10 years ago we really had no competition. Atlanta was not even a factor, because the Braves had not reached the level of success that they've reached since. Now they are competitive. They have a great facility and a great tradition, and a lot of people from South Carolina now spend entertainment dollars to go down there in the summer, which means that they have less entertainment dollars in other parts of the year.
Charlotte now has basketball and football, plus professional hockey in Greenville.
It's a totally different set-up as far as competition for the entertainment dollar. Because of that we're looking at doing things that marketing-wise we probably never thought we would have to do. South Carolina now is not just a collegiate market any more. It is heavy competition from the pro area in all sports, and it's going to become even moreso if pro baseball moves into Charlotte. So we have to expand our base a little bit, and do things we haven't done in the past.