Balanced measures, on the other hand, are well suited to the organisation of the future. The measures are designed to pull people towards the overall vision. We may know what the end result should be but we cannot tell employees exactly how to achieve that result, if only because the conditions in which employees operate are constantly changing. By combining customer, internal process, organisational learning and financial perspectives, we may have a better understanding of the many inter-relationships. This understanding can help us transcend traditional notions about functional barriers and ultimately lead to improved quality of decision making and problem solving.
Balanced measures keep organisations looking and moving forward.