You must pre-register and participate in Sloan's Prioritization process to take this subject. Introduction to the concepts of marketing including a customer orientation matched with attention to competition and core strengths. Explores how to listen to the customer, how to design products and services, how to use communication strategies such as advertising and selling, and how to manage the channel of distribution. Primarily case-based with some lectures.
Class meets three times per week for half the term.
Restricted to graduate students in the Sloan School of Management. Others please note 15.812 . You must pre-register and participate in Sloan's Prioritization process to take this subject. Restricted to Sloan Fellows. You must pre-register and participate in Sloan's Prioritization process to take this subject.