Designers are increasingly frustrated by a Technology Gap, an Expectation Gap, and the ancient gap between Art and Commerce. Designers push at the leading edges of the technology, demanding smarter scripting, more advanced languages than we have now, and more precise rendering of the languages we have already. Designers push at the leading edges of the interface. They are tired of underlines and menu bars. They want to burn down the house, and forge newer, better interfaces in the fire.
Designers work with Web stuff ten hours a day.
They get it, they got it, they are ready to move on. But the technology lags, upgrade adoption rates lag. Today's technology is buggy and most people use last year's, which was worse. Above all, comprehension lags, because average citizens don't spend ten hours a day working with Web stuff. They're not bored by underlines and menu bars, they're just starting to understand how those things work.