Like other businesspeople, Herron trolls for ways to muscle up on the revenue side, too. We forget how to hunt for business. . . . What gets missed is prospecting to go look and find the clients. A similar motive drives the Wittmann Group, a Dallas advertising agency looking to diversify beyond mainstays such as technology and consumer-goods clients that could be hurt in an economic slump. We are going to avoid the sectors that will be worst affected.
Agriculture fits that profile.
Drooping cattle and beef exports have kept the per-pound price of feedlot cattle stagnant at about 63 cents, and ranchers calculate that it should be at about 71 cents. Sagging foreign demand saps Big Oil as well. Halliburton Co. and Dresser Industries Inc., both of Dallas, are merging in a union that will dump 8,000 jobs worldwide. Oryx Energy Co. of Dallas and Oklahoma City-based Kerr McGee Corp. joined the march to the corporate altar last month. This industry is obviously consolidating. . . .