We have lists of things to do at work and at home. Even with the best of intentions, maintaining regular communication with family and friends can be challenging. It is even harder in business. Fortunately, many tools exist to communicate with clients and business associates. Direct mail, newsletters, advertising and public relations can be used.
Clients can access information on a home page.
Voice mail and e-mail can facilitate communication. Or they can unfortunately take the place of personal contact. Your clients should have regular, personal communication with you or someone in your organization other than when working together on a project. S everal years ago an advertisement done by a major airline illustrated the importance of personal client contact. The company's sales staff was gathered in a conference room with the boss talking about a major account that had been lost.