Customers trust health care industry nurses who admit when their knowledge is limited but commit to finding the correct answer to the customer's question. Acting honestly is far better than faking knowledge because falsehood can be detected immediately. Customers will test health care industry nurses to determine the depth of their knowledge and if what is said holds true for them. Possessing a broad knowledge base allows health care industry nurses to offer customers more information than they expect to receive. For example, by offering a management perspective when introducing a new product, the customer knows that he or she will hear more than a brief educational overview.
Customers feel they can depend on health care industry nurses who demonstrate knowledge.
This helps to develop trust because without that, commercial transactions may not occur. Attentive listening and effective communicating. Listening and communication skills must dovetail with other skills. Allowing the customer to set the agenda without derailing the health care industry nurse's objectives is important. Health care industry nurses must concentrate on what customers say because customers do not feel valued when they are not heard.