They turn the text and photos into newspaper ads, choose a schedule and send the ads, with insertion orders and prices, to newspapers' ad databases. We must get it into the system. Automatic faxes acknowledge receipt and return ad proofs. GMTI gives advertisers options for reusing their ad data. Real-estate agents record their voices for audiotex ads generated automatically by the print versions.
Auto dealers get window stickers printed from ad data.
GMTI finds advertisers stimulated by the creative possibilities of their ads. At a Monday workshop, panelists from five far-flung countries agreed that advertisers and agencies need to get into the digital loop. At a Tuesday workshop, other panelists reported that more and more U.S. advertisers are doing just that, despite the many hurdles to smooth transmissions. The Times fills 13 percent of all ad inches with digital ads, a growth of 61 percent since 1996. The Globe, which began taking digital ads three years ago, did not conduct as detailed an analysis, but Hubert reports that the paper now averages 213 digital ads per week.