News Western Massachusetts' largest newspaper, the Springfield Union News, published a story about DISC on the front page of the business section on November 24, 2000. You can read the Union News version online - or just read our reprint below . The Hampshire Gazette, widely read in the Pioneer Valley of Western Massachusetts, published a full page article about DISC on the front page of their business section. See our reprint below . Any typos are DISC's error.
All text is reproduced in full and without editing.
Optimizing sites for more frequent and better search-engine results translates into a growing audience and better sales, Laporte said. If you're in these search engines, you'll make money. Instead of focusing on snazzy layouts or elaborate animation, DISC applies a rigorous analysis of a company's business and the terms used by customers looking for their type of products. The priority in its redesigns is usually to make a Web site emerge more frequently in the search-engine queries of potential customers. To do this, DISC analyzes the most frequent terms and words associated with the product and seeks to include them frequently in key areas of the Web site, both areas that are visible to users and those that are embedded in code.