We are dependent on them. Customers are not an interruption of our work. The are the purpose for it. Customers favor us with their patronage. We are not doing them a favor by serving them.
Customers are a part of our business.
They are not outsiders. Customers are not cold statistics. They are human beings with feelings and emotions like our own. Customers are not someone to argue with or match wits against. Customers are people who bring us their wants.