For example, when your target market is families with children, be sure to provide a sufficient variety of activities designed for several age groups, including multigenerational activities. If you are using a storyline theme, use references to the storyline or script within the architectural and interior styling, furnishings, artwork, landscape and plant materials, music and food served to provide a seamless appearance of the theme throughout the property. Take care not to get overly complex or obscure with your references. Resort personnel must be a reflection of the theme. Those who interact with the public are playing the role of an ambassador at your property and hospitality is part of every successful theme.
Customized signage is a functional way to convey and reinforce a theme.
Often this aspect remains unaddressed until later stages of the development and is not well thought out. Providing generic signage is nothing but a missed opportunity to reinforce and enhance the theme. When initiating a theme, don't be intimidated by the concept. It just takes some research and an inspired design team that enjoys the collaborative process of development. Remember to select your entire team early in the planning stages and to organize the design charette using a first-rate facilitator.