If the same promotion had been done electronically, the expense could have been as little as five cents per message. Skriloff also points out that distribution expenses are relatively nonexistent, mainly due to postage being a non-issue in the electronic world Words, Not Pictures Epubs are mostly text, which stifles the ability to engage readers visually. Eye- pleasing graphics or funky page designs usually are omitted from the process because their download time is too long. This is the tactic's biggest disadvantage. On the flip side, the only cost associated with ezines is the writer.
Attachments are ill-advised for fear of viruses.
The biggest chunk of ramping up an epub is getting your subscriber lists in order. You can avoid headaches by outsourcing this function. But lethargy shouldn't be the key motivator, list maintenance should be. David Townsend, CEO and president of Innovyx, a global customer communications company, told PM the cost hovers around ten cents a message. The advantage of working with list managers is they provide more than basic maintenance.