These are your marketing tactics. Think of the mix elements as the ingredients of a 'cake mix'. You have eggs, milk, butter, and flour. However, if you alter the amount of each ingredient, you will influence the type of cake that you finish with. Stage Five - Control Remember that there is no planning without control.
Control is vital.
This will help others to get acquainted with the plan without having to spend time reading it all. Place all supporting information into an appendix at the back of the plan. Now have a go at writing a marketing plan yourself.