At the beginning of the soapie, viewers get a big grab of the drama and storyline without advertisements, then the ads are introduced when viewers are hooked. At the end of the program there s a burst of ads. Shampoo, car and fast-food ads are the most common advertisements during soaps. American soaps feature rich and glamorous adults. British soaps have working-class characters.
Australian soaps feature middle-class characters, most of whom are young.