Star bios and publicity photos are recycled old-media tactics, not interactive Internet solutions. As Web users grow more discriminating, they are ever more adept at discerning studio hype from fresh movie info. But such resources are rare. Paramount Pictures is so tight with its marketing dollars that chiefs Sherry Lansing and Jonathan Dolgen even scrutinize the budgets of trailers. With that kind of penny-pinching attitude, pervasive among studios, it's no surprise many movie sites look so frugal.
Content costs money.
The ability to use links to jump from one part of the Web to another is what makes the Internet the Internet. But you'd never know it from most studio sites.