Admine plans to move the concept from the minor leagues to the pros. Ads have a shelf life of three to five years before they are consigned to the scrap heap. For an ad to be selected for inclusion in the Admine archives, the work must be submitted through the company's Creative Review Board, which is made up of six well-known experts from the advertising and communication fields. The advertising always remains the property of the agency that developed and submitted it. Admine secures the licensing rights for subsequent reuse.
Advertisers have exclusive rights to the material for the markets in which it runs.
Qualified nonprofit organizations are also able to benefit from access to Admine's public service campaigns nearly free of charge. Admine has the backing of a number of strategic partners, including the American Association of Advertising Agencies, the American Bankers Association and the American Hospital Association. This dovetails with the company's current strategy of concentrating on vertical marketplaces where their syndicated approach will receive the greatest acceptance, namely the health care, banking and retail sectors. There's also an enormous reduction in development time. With this procedure, an ad development process that could take months now is reduced to days.