Not only would it increase safety for their customers by eleminating changing a tire on a dark deserted road, it also helps make the car get better gas mileage because it eliminates the need for a 30 pound spare tire. Goodyear show that not only does a company have to respond to customer feedback, but also must figure out what a customer wants before he or she does. Every company must find what works for their company. No company can ignore the need for continuous improvement. A company can survive without major change for now.
Continuous improvement is the way to growth and building a better business.
Improvement through employee treatment will in turn make them happy and treat the customers better. Change is hard for a company at swallow, yet is needed or it may die.