However, there are analysts to whom suppliers' pricing fears seem overemphasised. Lack and imperfection of information, entry and exit barriers, regulatory restrictions, such as those for the use of time enforced by guilds in the retailing markets, and the like, make the difference between real and ideal markets. Both deal for price, as well as other factors, until they find the best match between demand and supply. Automatically the technology is capable of getting the best deals. Of course this does not mean that the Holy Grail of perfect competition is or might be in the consumer's hands.
Digital markets are far from being frictionless.
Within coalitions they share the same view of the future and compete for market learning. New business ideas generation is the outcome of a greater social interaction. Which means that a cosmetic community reduces mental and geographical distances, as well as distances between basic and applied research, and between researcher and entrepreneur. In the industrial economy there is a clear divide between buyers and sellers. The landscape of digital economy shows a view on an alternative scenario.