I have read accounts by individuals who said they heard about an Objectivist lecture and were quite upset to find, when they arrived, that they were listening to a tape. They don't seek out personal information to manipulate recruits nor do they exert pressure for them to join. Only after a cult recruits an individual does he realize what is expected of him. When people are fully hooked, they donate large amounts of their money and assets to the group, sometimes all they own. In exchange they are promised care and meaning the rest of their lives.
Cults typically encourage members to have children and place the children in the care of the group.
Children raised within the confines of a cult are considered prime future members. In cults the recruits were encouraged to give their money and their lives to the group. They cut themselves off from their old lives often leaving occupations and families in the process. Most behaved no differently than before. They were not encouraged to surrender their assets, their families or their occupations.