Moreover, it's a show that is breaking away from the recent traditions of daytime talk. And King, while familiar to central Connecticut, is hardly a household name. Still, if the show succeeds, that will change, putting not just our local news anchor in the tabloids but putting Hartford on the map for something other than insurance. The Gayle King Show is setting itself up as a viewer friendly, wholesome and informational show. Viewers will be invited to call in or e-mail with comments, questions and suggestions for future shows.
Any topic is fair game, as long as it's applicable to most people's lives.
That pretty much rules out on-air paternity tests, grandmothers who have affairs with their grandchildren and UFO abductions. The editorial staff pitches ideas and those accepted are written onto blue cards that are pinned on a big notice board in the producer's office. The target audience is women ages 18 to 45 who are the individuals most likely to be home mid-morning. The whole 'nuts and sluts' thing, we couldn't do that. We want to do responsible, entertaining and empowering television.