Business intelligence isn't just about customers. The point is to use internal data as an indicator of changes you can make in your company to gain a sustainable advantage. Companies can use this information to identify whether it is increasing or decreasing its lead in the skills that are most critical. Match customer needs with employee skills. Customer types might be in one database and employee skills in another.
Data mining can help find matches for regional and global alliances.
Let's say you plan a research project in all 50 states. Every state uses a different database and sometimes the city within it has a different database as well. The beauty of data mining is you don't have to merge the databases. Experts can write a program based on on-line analytical processing and algorithms. It will look in each database and pull out the essential information.