Idea 3 Review, review, reviews. Besides sending them a copy, you need to also meet with them in person to follow-up. These meetings can take place at the major trade shows since the magazines are always there to cover the news. Idea 4 Send press releases out to all the major education and library media. Idea 5 Submit your new product to all possible awards.
Award winning products sell.
Prepare a comprehensive list of all applicable awards and find out the last date of entry. Because new products are difficult to sell, take time to understand and create demand, and are often in direct competition with other programs, prepare a strong benefit sell-sheet for your sales force, dealers, and telemarketers. This will help them position your new product in the minds of prospective buyers and help quicken the sales cycle. Adding extra bonuses to their commission plans also helps to put this product at the top of their selling lists. If you do business with third parties such as wholesalers, distributors and dealers, make sure you spend extra time with them to explain your new product in detail.