Women Making Money, Doing Good and Having Fun. She realized she needed to start with girls. They have different informal training. A sea of hands goes up.
Boys mow lawns as a business.
Boys trade baseball cards, comic books. They grow up with a set of rules out of the age that said the guy who dies with the most toys wins. So Godfrey made it her mission to present girls with business and investing concepts in a girl-friendly manner. But people are still skeptical that girls are interested in their own economic well-being. But they can switch to a mature, focused, jazzed person who's really psyched about what she's creating.