Whether it's khaki jazzed up with lime or orange details, or boldly patterned surfer shorts, boys are demanding a brighter shade of short. Orange is this spring's hottest hue, followed by bright blue, red and yellow. They love cargo and denim shorts in knee-length and longer that are covered in functional pockets. We're also selling carpenter shorts with flaps, stitched seams and other utility details. Shorts in plaid and madras and swim and board shorts are also doing well.
Comfort is really important to boys and that influences what they buy a lot.
They like the sporty ones, especially the basketball-style mesh or silky shorts. And1 and adidas are selling really well in that category, adidas more so than And1. Right now, we're doing a lot of markdowns on And1 shorts. Usually, the kids like those mesh shorts more than the parents. In denim, it's Lee and O.T.B., though Lee is more popular.