Non-personal selling occurs on three levels, public relations, advertising, and sales promotions. Public relations are things that are done to improve the company image. As I wrote before, this is the strongest of the three levels. PR can make or break a company. On the site for Dairy Mart , they promote all kinds of local charities and organizations.
Advertising is used to remind consumers about company products.
Advertise your web page address everywhere possible. Put it on all sacks, signs, banners, cans, boxes, and whatever else your company uses. You want the web page to be seen by all. Remember it is a free 24- hour commercial. Also, keep an up-dated copy of the application for employment on the page so those users can apply for jobs if they want.