The concept of proximity, the spatial relationships between objects on a page, is another key component to effective design. A reader automatically assumes that objects placed close together are related or connected to each other, while an object set apart from others is assumed to be important. If you're creating a list of products on sale, keep the description and prices closer together, and use more space between the individual items. Place captions carefully Make sure captions are placed directly beneath or next to photographs. You need to use the space between things to communicate to the reader.
Contrast can apply to the size of type or graphics, or the use of color.
For example, if you are using two different fonts, select types that are easily distinguishable from each other, and if you are enlarging the fonts of key words or headlines, make sure they are several points larger than body text. Inc. All rights reserved.