In cyberspace, the consumer finds the seller, not the other way around. This shows that it is possible to drive traffic with banners, and that they do, in fact, work. Its Times Old Newsies fund-raising drive aims to help 2,000 needy families. It also raises awareness of increasingly sophisticated e-commerce applications. Direct mail continues its online onslaught.
Alternative weeklies go online.
NewcityNet launched in October with 35 urban-weekly affiliates. Traffic-generating marketing agreements with portal and niche players continue. Microsoft unveils its long-anticipated Sidewalk redesign, as expected focusing heavily on reviews of consumer products and services. Two unusual takes on the online-subscription model surface. USA Today 's online edition is now as portable as the print version.