And the database is bound to be valuable, because clean, standardized data, after all, is the key to a strong database. For Cabela's it all boils down to drawing on years of marketing know-how and expertise in customer service. Effective delivery of product information and the timely delivery of orders is everything. Their goal is to present customers with an attractive site that is easy and pleasant to use - and that keeps customers coming back. They recognize the service and attention they know to expect from Cabela's.
Customers have confidence in their order and know they'll get what's promised.