Industry analysts share perspectives on IBM Content Manager. As organizations increasingly seek single source strategic solutions, vendors that can support the broadest set of 'content' in a integrated environment will benefit the most. Indeed, we have already seen this over the last 12 months with vendors like IBM growing significantly at the expense of niche solution providers. Previously, it offered proprietary software clients.
Customer relationships are the lifeblood for every organization.
Individuals that support clients, or clients doing self-service, must have access to all of the information they need to quickly respond to customer questions and concerns. This means building systems that can aggregate the relevant content into a dynamic virtual client folder regardless of whether the source is e-mail, images, Microsoft Word documents, CRM notes, reports or databases. The customer support bar is continually being raised, and those organizations that can exceed client expectations will dominate their markets over the long term. Companies are beginning to demand greater management capabilities for a wide variety of digital formats. Production imaging customers can now manage a variety of digital assets and use Rights Management capabilities.