Moving authority from elites and establishments to creators and customers, the new technologies drastically change the cultural balance of power. Shifting the optimal target of commercial art from vulgar taste and sensations to special interests, curiosities, hobbies, ambitions and artistic aspirations, digital multimedia machines will transform the marketplace and elevate the culture. Only by addressing the new opportunities will companies prosper and prevail.
Computer networks are the pivotal technology of the new era.
And they are the reigning spearhead of the creative destruction that Joseph Schumpeter saw as the key to all economic progress. The domonetics of computer networks are active and dynamic rather than passive and diversionary. Unlike games and movies, computer networks endow people with new powers of self-improvement and wealth creation. They free individuals from the shackles of corporate bureaucracy and geography and allow them to collaborate and exchange ideas with the best colleagues anywhere in the world. Computer networks give every hacker the creative potential of a factory tycoon of the industrial era and the communications power of a TV magnate of the broadcasting era.