Requires Responsibility A campaign designed to help communities build shared standards for using or declining to use alcohol. Alcohol plays a role in the lives of many Americans. Many adults use alcohol moderately. For others, alcohol use leads to serious health problems. Alcohol Requires Responsibility is the name of the campaign that is designed to help communities build shared standards for using or declining to use alcohol.
Adults create community norms about alcohol use and are important models for youth.
Sponsors based the campaign on five key assumptions for establishing alcohol use standards or guidelines. Support those who choose not to drink alcohol. Share our concerns with those who choose to drink illegally or in an unsafe or inappropriate manner. Encourage discussion about whether, when, where and how much to drink. Model legal, safe and appropriate behavior related to alcohol.