Strategy Tip Distribution Channels Meet the boss. You might have a product fit for a king, or offer a service suitable for royalty.
Aristocracies come and go, but the customer is king.
Proper distribution channels how a product gets from manufacturer to customer can make your merchandise available in the right place at the right time. Developing new distribution channels is a key growth strategy for many businesses. Dell Computer started out direct, while other companies watched nervously, unsure of the royal reaction. Some grew bolder, sent out a few thousand catalogs, put up a Web site but the domain was unfamiliar and there were rumors of dragons. Strategy is about making informed decisions.