Truth is that many of the nations sportswriters called it the Super Bowl right from the start.
Collectors favor programs and unused tickets, especially from the first five games.
Tickets to the first game are suspiciously easy to come by. Two printers submitted bids to print the tickets. The losing company had already started printing tickets and thousands of them found their way to market. Dillingham won the bid. From Super bowl X on, unused tickets are more available.