Masthead Find out who wields the almighty pen. Contributors BrandNEWS collects top industry minds. Read other reader responses.
All kids dream of being rock stars, and savvy marketers know it.
But make no mistake, it is the kids who rule. Target the young'uns and the parents will follow. Every kid wants the neatest, funnest, coolest stuff. Few kids can't be won over with bright colors, pop music, pizza and sugar. In the process, though, the trick is to entice parents with value and quality.