You used to be able to save money on airline tickets by planning ahead. You still can. But now you have to plan way ahead. Airline ticket pricing is kind of a high stakes poker game.
Airlines look at the cards their competitors are holding.
They look at passenger demand. And they place their bets on what they can charge for tickets. With competition low on many non-stop routes from DFW Airport, the airlines are holding a hot hand. Discounted seven-day advance purchase tickets are quickly disappearing. Say you want to fly from Dallas to Boston nonstop.