Startup online catalog companies that satisfy a narrow niche are succeeding when they deliver in a focused way. We improved sales with better action-oriented selling strategies on our pages, strong search engine placement, affiliate programs, and of course, word of mouth from satisfied customers. Having a great product that can be delivered cheaply in real-time is a good start. It provides real-time computer expertise via chat room and a shared access to the customer's computer. ExpertCity facilitates and delivers good service without employing anyone.
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It's important to emphasize that the dot com failures have little relevance to traditional businesses who are using the Web to extend a marketing channel or expand services. So don't give up on the potential of the Web. Business is still going strong. Odin Wortman is president of Internet Marketing Solutions, a firm that designs profit centered Web sites and helps businesses use the Web strategically.