If you do not find competition, that is a strong indication what you are offering may not work. Test your idea by taking small steps at a time and let the marketplace tell you whether to continue or not. The mailing piece must be printed clearly, should be easy to read. Coupons, business reply envelopes and postage-paid reply envelopes are additional strategies to consider. Toll-free phone number and acceptance of credit cards for payment make ordering easy.
Convenience is the key.
Let them tell you candidly what they think of the offer and what they like and dislike about the mailer. Make changes and revisions accordingly, and be sure you get a large enough sampling to justify the changes. An inquiry list is usually a list of people who responded to a classified ad offering free information. A respondent list is a list of people who bought something by mail. This is the most responsive of all three kinds of lists and therefore commands a higher rental fee.