Character is a person's ethics or morals. J.C. Watts says that character is what you do when no one is looking. This is not only common sense. It is scripture. Character, morals and ethics count when it comes to one's family.
Character counts when it comes to individuals.
And the Bible clearly warns us that character counts when it comes to those politicians who lead us. It is a Biblical and an historical fact that morally strong kings strengthened Israel's moral fibber while immoral kings took the country into moral decline and ruin. We should be concerned about the personal beliefs and conduct of our leaders. There is a connection between one's morals and private behavior and his ability to lead. Let your light shine.