From the ISPs' point of view, the benefit is that they have an invisible infrastructure, allowing them the flexibility to price and sell the software any way they choose. Even since then, their costs have cut in half. Sean Lapp, founder and CEO, said the affordability is a result of proprietary technology that has resulted in simplified production. He invested more than four years in developing the platform and software that allows quick manufacturing and automation of custom e-commerce sites, sometimes in less than a week. All development and hosting fees would be covered under this price for the first year.
Clients can even lease a site from the company with no minimum monthly obligations.
He has also written books on Chicago's black political movement as well as children's books. The attraction was that the package was cheap and I was able to get a site up in six weeks. The site showcases 20 different book titles. I didn't know what the heck I was doing and I hired a consultant that threw up a lot of stuff that never panned out. Then, I got smarter.