There are two essential components to trust - skills and character. Companies must test for and constantly upgrade the skills of their employees. They must give them challenging assignments in order to test those skills. Take for example, the Dilbert cartoon strip which has poked fun at all sorts of management systems, including compensation plans. This is because employees do not trust the company motives attached to the program.
Direction is simple.
You must build into your organization a vision or higher purpose and then support it with both clear and concise goals for individuals and teams. Communication in today's world is rapidly changing with the use of new technologies and the annihilation of the domination and control theory of management. For example, performance appraisal systems generated in a domination and control theory environment have little application in today's workforce. In contrast, management by leadership, not micro management through control, is essential in today's environment. This means that companies have to empower people with their communications, not attempt to control them through their communications.