Shoppers are requesting vegan toothpaste, ayurvedic mouth rinse or floss that doesn't use beeswax. Perhaps they are looking for a recyclable toothbrush, a tongue scraper or fluoride-free toothpaste. The list of options is unending. By stocking a variety of natural oral care products such as ayurvedic toothpaste or a handful of recyclable toothbrushes, retailers can benefit from the trend. The primary tools for good oral hygiene are toothpaste and an efficient toothbrush.
Consumers can also find oral care options without fluoride, saccharin or alcohol.
Fluoride is a hot button in natural oral care. It has been used for the prevention of dental caries and remineralization of teeth. This natural element is commonly found in varying concentrations in drinking water and in soil. It is considered a beneficial nutrient by the Food and Nutrition Board and is present in trace amounts in the body. However, many consumers prefer non-fluoridated products due to individual sensitivities or personal preference.