This new type of change has a different taste and smell, a different sound and a different look. It is we humans who are producing hyperchange, but it is debatable whether we are capable of exploiting it as we should. That's because it is too much of a handful. The literature of management and business deals with the subjects of change and creativity as if they were two unconnected matters. Yet nothing is more misleading than to separate creativity from change.
Creativity is the chief cause of change.
Creation, whether in nature or our own constructed world, has not stopped since the beginning of time. The result may be the appearance of a new star in the firmament, a new industry in the economy, or a new product on the market. The opportunities opened to us by creative change and innovation are so immense that they should leave us gasping at our potential good fortune. But the unintended and undesirable by-products of hyperchange are often disruptive and disorienting. The problems produced by change will not disappear, even if we decide to stop being creative and innovative.