Introduce Your Survey Effectively You'll need to make sure that your survey is well-placed on your site so that you garner enough attention, and you'll need to offer some incentives to generate participation. You'll need to figure out what trends and issues the data you collect reflects. Survey software offers data analysis capability, and other good statistical packages are available to help you analyze your survey results. Beware of the pitfalls of statistical analysis. You don't want to draw erroneous conclusions.
Data can be and have been manipulated to support numerous conclusions.
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