Emphasis on corporate finance activities and how decisions and strategies relate to other functions of the firm, including sales, advertising, marketing, production, etc. Throughout the text, the story of financial analysis and reasoning are applied to problems faced by executives in marketing, operations, and personnel from both a domestic and international perspective. The text's focal theme is on value creation and the role of corporate finance in facilitating this process. Website with additional chapters gives instructors a broader array of topic chapters to fit with syllabi. The book relates the subject matter to material students are already familiar with or have learned in previous chapters, making it less intimidating and more interesting.
Basic intuition is emphasized throughout.
Promotes interest, and an understanding of basic theory for students in context, so that they can use financial analysis and reasoning to solve financial problems and make financial decisions. Supplies students with a broad application to general management, and demonstrates the financial implications of issues dealt with by non-financial executives. Familiarizes students with the connections between return on investments, required return on capital invested, and the pricing of stocks. Integrated coverage of international topics. Numerous chapter-end questions and problems.