Here are some common aspects of Online Advertising. Things to do and to avoid. Make your banner attractive and a compelling story may get the visitor time. First every site on the Internet sells and advertise.
Average visitor is bombarded with huge number of banners.
Your potential clients will leave you site and turn the attention elsewhere. The average visitor attention is only good to very few banners. Many visitors are scornful of banner advertising. Every visit to your site counts. Banner that makes any impact at all has to break through the inattention and the mindless browsing.