WTO rules are designed to create a level playing field and promote fair international trade. These rules must be respected if we are to preserve a credible multilateral trading system. It is unacceptable for the world s largest trading bloc to essentially thumb its nose at WTO findings. Retaliation is a necessary step to encourage EU compliance. The only real resolution to this issue is access to the EU market for U.S. beef producers.
Access is all that is required.
Then, EU consumers will have the opportunity to purchase U.S. beef if they so choose and no EU imports will be penalized. Despite this latest action, we will continue our outreach to European consumers about the safety of U.S. beef and U.S. production practices. Communication is the key to global trade success and the advancement of food production for centuries to come. National Cattlemen's Beef Association . All rights reserved.