Finally, he asks them to go back to their earliest memory of cheese. Then, gingerly, he brings them out of the near-slumber and, as with a dream, asks them to write down the story of what they remembered about cheese. It is young, mature, old cheese. You smell it to tell the age. The first impression in America is that smell doesn't matter.
Cheese is put in the refrigerator.
In France, never. You would not put a cat in the refrigerator because it is alive. The French company selling the cheese had a French commercial showing a woman smelling the cheese, opening it, poking it, touching the Camembert. You could see fingerprints on it. A love affair.