Underlying the entire service is Brodia's deep commitment to privacy. Brodia puts consumers in charge of their own personal information. Each person determines their own shopping preferences, the kind of offers they receive and how often, and how these offers get delivered. This way, consumers keep out unwanted marketing while still taking advantage of product discounts and offers that interest them. Instead of stores collecting customers, customers collect stores.
Customers do the advertising for what they want to buy.
They create their own receipts. Brodia acts as a more effective channel to new and existing customers, while reducing unnecessary marketing costs associated with less precise marketing alternatives. Equally important, Brodia simplifies the purchase process for consumers, resulting in fewer abandoned shopping carts due to confusion or frustration at the checkout. People more easily find the things they are looking for. Merchants find interested customers without wasting resources marketing to unreceptive individuals and running the risk of associating their brands with intrusive marketing.