The employees feel there are times when they should receive a bonus for achievements, but the incentive is missing. On the other hand, when there is a bonus it is a surprise, so the employee is more thankful, than if they expected it. Oscar Ferebee, Jr. president of Goodman Segar and Hogan Residential Sales Corporation, described this Fatal Error as a reason for the lack of effectiveness of so many managers. In many instances, they become so involved with problems that they totally lose sight of their objectives. 13 Fatal Errors Mangers make, and How You Can Avoid Them goes into how the managers can stop focusing on the problems and by starting incentives and focusing on the good, they will create more good and less bad.
Creativity helps bring the focus onto incentives.
The more creative an incentive is, the more interested employees will be. If the employees are focused on the incentive, they will feel more positive about the organization, unlike if they are seeing the managers focused on the problems. The use of the question how presupposes success and the objective will be reached. Managers need to look at the areas of problem and think about how they can use incentives to turn that around. By stating their objectives and the environmental conditions, they should be able to come up with a successful incentive plan.