Raise the student's consciousness of the importance of international marketing and the impact upon the United States and the world. Introduce the student to basic concepts and issues of international trade. Extend the basic marketing concepts and techniques into the framework of the world marketplace. Develop understanding and appreciation of different cultures and their influence. Explain the need for theoretical conceptualization as well as empirical studies.
All exams carry equal weight.
The final exam is not comprehensive. As such, luck should play no part in determining your performance. You will have to be concise and relatively quick in answering questions. Above all, you must know the materials. The time allotted is reasonable and adequate.