But today, the professionals face serious competition by self-help experts, miracle workers, columnists, TV personalities, psychics, and extraordinary preachers. Any dissertation, phenomenon or thematics may act as care. Care is neither therapy nor religion. It is a practical method that alludes to the vague discontent of the multitudes. It appeals to small grievances and molds undefined self-pity into a treatable symptom in the shape of a comprehensible discourse.
Care is as varied and comprehensive as life itself.
It causes no harm and is obtainable without a prescription. Apparently, care is seen as a commodity, for sale like a hotcake. Care is business, the nutrition needed to keep digestion going. Care has an aura of existential commitment lacking in everyday groceries. It frustrates any critique of consumerism.