ET Entrepreneurial Tightrope Entrepreneur Gladys Edmunds' column appears Wednesdays. There's No Business Like Your Own Business , a six-step guide to success published in February. Edmunds writes about life as an entrepreneur. Any form of sending or receiving messages is communication. Whether you are marketing or selling your products or services, creating a public relations plan or trying to get the kids to behave, you are communicating.
Communication is the lifeline of an entrepreneur's business.
We use this skill from the time we get out of bed in the morning until we fall asleep at night. How effectively we communicate will determine our success. Make a list of the people who can benefit from your product or service. This is also known as identifying your market. When I was in the travel business I made a list of all of the markets that could benefit from my services, how they could benefit, and, where I could find them.