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Culture has an important contribution to make to regional development on three counts.
First, it is a major source of jobs. The activities involved in developing the cultural heritage as well as the cultural industries themselves and cultural products create a large number of jobs both directly and indirectly. Secondly, cultural provision is one of the factors in the choice of locations for investment projects because it contributes to the image and attractiveness of a region. In this connection, culture can play a significant role for example in regenerating declining urban and depopulated rural areas. Thirdly, culture makes a positive contribution towards social stimulation and integration and in this respect helps to achieve social cohesion within the Union.