And like a business card, it can support your corporate identity and make your associates proud to work for your company. On the other hand, GE Capital Financial Inc. takes our customers' brand equity seriously. Dozens of our corporate customers use custom card designs that reinforce their corporate image, at a cost of pennies per card. You see the customer's identity, not GE Capital's, on these cards. Consider the full value of your corporate card program.
Companies nationwide spend billions on TV and radio, print and Internet promotion.
For a cost less than what your company spends on printing business cards, you can extend your brand to another medium - the card your employees carry for their travel and entertainment purchases.