Most have been open on the Internet for less than a year. They're evolving and adding more services quickly. Star knows entrepreneurs' frustration firsthand. Previously he owned a small consulting firm. That was the last straw.
All customers are small businesses.
The idea is not to do business on the Internet just because it's there, Star says. OneCore uses technology to solve small-business problems and to deliver quality services that others don't. The Internet companies aren't trying to be all things to all small businesses. Like OneCore's focus on financial services, Internet suppliers try to solve small-business problems in specific categories. The next step is to find niches within specific industries or groups of workers.