They speak of who we are and relate us to others. If we are tempted to downplay the Second Commandment s importance, we need only think about how much time and money go into creating name recognition for the products we buy.
Companies often spend a fortune to get the name of their product in front of the consumer.
The ultimate mark of success is when we identify a generic product with the name of a specific one. In a consumer society this is the ultimate success in name recognition. It tells us just how important a name is. During some sporting events, the Super Bowl for example, a small fortune in fact a large fortune is paid to have just a small bit of time to proclaim the name of a product to a vast audience. Certainly we are aware of our own name s importance.