Then, choose an established form of business in one of these industries and suggest the important changes required to continue to be successful in this industry. Describe how three different Websites raise switching costs for their users. Be specific and be sure to address page, content and site design issues for both firms. Short Answers Discuss the role of the Portman's website in an improvement based business model. Discuss the specific adoption issues that are faced by an online grocer such as Woolies.
Comfort is the reduction of perceived risk.
Briefly identify the perceived risks of buying tools online and list several ways Coastal Tools reduces perceived risk. Comment on the key community building efforts found on the Gay Financial Network. Describe briefly the customer support activities found on the Fedex website.