Computer programs provide the tools to strengthen messages. Computer programs also provide the tools to produce quick turnaround product data sheets, manuals, and even some simple advertisements. Consulting clients benefit from having the latest word processing and desk top publishing technology, as well as the expertise to use that technology, available to them. This includes the benefits from the ability to generate and quickly make changes to documents electronically. This saves countless hours of interface time between clients, the consultant, and advertising agencies.
All companies use databases in one form or another.
Computerized databases provide effective target-marketing tools. These tools, once developed, provide the means to start direct mail programs. Sales tracking programs are essential to developing effective sales prospect lists. Consulting clients benefit from the awareness and familiarity with these programs and their capabilities. Mail Merge Capabilities Companies that have prospects need the means to reach them.