They are looking after their interests, and it is up to you to look after yours. Higher sales mean that you and others like you have been persuaded to buy something that you otherwise might not have bought. Advertising can help you discover new products, show you where to buy goods at the lowest price, or it can mislead you into buying something that is not what you think it is. Your self-protection depends upon learning to read ads effectively. Ads present information and they attempt to make the product they are selling look appealing.
Buyers have to learn how to read ads, so that they know what is really being communicated.
Ads make two kinds of claims in an attempt to affect what you believe. One type of claim involves giving you carefully selected pieces of information and the other type of claim involves appealing to your emotions, feelings, wishes, and dreams. Its special ingredient TR-56 fights tooth decay. The new improved Goobers bubble gum has twice as many sticks of gum. The new Goobers is chewed by more professional athletes than any other bubble gum.