Promotions also appear in the ad slots. News stations also run promotions for news stories that will appear later the same day. Ad content can change to target demographic groups. For instance, advertisers can target commuters in the early morning and other consumers later in the day. Exclusivity by product category can be negotiated.
Advertisers are typically national brands.
Ad placement can be geographically targeted. From a creative standpoint, it s a nice opportunity to move in and out of a market quickly. Advertisers buy portions of or the complete NGN network, which includes convenience stores, fast-food restaurants, elevators, gas pumps, office buildings and pharmacies, in addition to transit stations. Plans to expand into other markets over the next 12 to 18 months are underway, according to NGN s Crocker. Nielsen Media Research, Perception Research Services and Nielsen Media.