Following closely on the heels of Kroger, whose local retail chain broke with the Priceline program two weeks ago, Associated joins the competition for Internet grocery shoppers. After entering the WebHouse Club, members can select from 1,000 national brand choices in 240 product categories. After choosing two or more national brands for each category, consumers can name their own prices and find out within 60 seconds whether their prices have been accepted. Members lock in their prices by pre-paying with a credit card while they are still online. Before logging off, members print out a pre-paid grocery list that they can take with them to their local Associated store.
Club card completes the process.
Shoppers can get their Priceline WebHouse Club card at participating supermarkets or by requesting one from the WebHouse Club Web site. Club members, after naming their price for groceries, can shop for them at savings of up to half-off average typical store prices at their choice of more than 5,000 participating stores throughout the northeast, southeast and Midwest. A full 85 percent of WebHouse Club business now comes from repeat customers. Associated Food Stores is an independent retailer-owned warehouse based in Salt Lake City, Utah, which provides complete warehouse facilities and services to 500 grocers throughout the Intermountain West. Inc. All Rights Reserved.