Americana hot off the press and direct from America is the very best kind. Perhaps even more significantly, the Internet allows for greater opportunities to radically improve the cost effectiveness of personalized relationship marketing on a global scale. Person to person marketing is a buzz concept that is being made real by the information distribution efficiencies of the Internet. For JCX, all the new international communication brought about by the Internet will spell a long-term bonanza. The bottom line is that people still like to pick up a phone and immediately get assistance from someone who can genuinely help.
Computers provide information while humans provide flexible service.
It is this human touch that will make international call centers that much more in demand over time. Also, both of them told me they want to do so without spending any money. At the time, I was at a loss as to how to respond. This investment will be in time, money, and management attention. The same would be true for entering any new market.