The New Media Index , plus Melinda Gipson discusses how online activities can boost print in the New Media Column . Readers write the punch lines for political cartoons. Editors and researchers probe ways to win readers. High-court case could affect retail pricing of papers. A sampling of ESL and high-school equivalency students confirms newspapers' value as learning tools.
Alternative medicine wins some respect from insurers.
Lotus makes its way from the business office into the newsroom. Also, David Cole on customer service. Process consultant Michael E. Brizz points to work flow as the key to upgrading advertising service while reducing errors. Copy Editor James R. Heinrich explains how personal writing and reading can be employed to improve newspaper stories. Copyright 1997, Newspaper Association of America.