This allows issuers to combine and customize bigger proprietary applications in order to meet their market needs. Under the auspices of the Visa Smart Program, Gemplus also provides smart cards, smart card readers, applications development software, and support services to Visa members for such applications as electronic purse and loyalty. All of the Gemplus products provided to Visa members as a part of the program conform to Visa Chip application standards. About Visa International Visa is the preferred payment brand and the largest consumer payment systems worldwide with more volume than all other payment cards combined. It plays a pivotal role in advancing new payment products and technologies to benefit its 21,000 member financial institutions, their cardholders and the global economy.
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