Students survey the fundamentals of marketing, including the planning, pricing, promoting, and distribution of goods and services. They study the marketing environment and marketing information system, and analyze the consumer and industrial markets. Emphasis is place on case studies. This course is designed to help students improve their skills in written and oral communications as applied to management situations. The text, reading, and class presentation illustrate the underlying principles of effective communications.
Assignments provide students with ample opportunity to edit and draft memos, letters, and reports.
Each student will make at least two oral presentations. Word processing proficiency is required. The course introduces the student to the basic principles of macroeconomics. Topics for discussion include the fundamentals of national income theory, monetary and fiscal policies, the nature and use of money, the Gross National Product, the effect of government on economic activity, problems in employment, contrasting economic systems, and business organization. Special references to the role of women in the American economic system supplement the basic economic theory.