Without an online verification process you would have to present documentation such as a driving license or utility bill to be accepted and this slows down the process. The Internet is a very different medium for conducting business to real life . On the Internet you can t see your customers or trading partners so conventional methods of identification such as passports, utility bills, etc are all inappropriate for an on-line environment. Consumer research that we have just completed with ICM states that when asked what they would be prepared to do to make online transactions more secure, over half of those surveyed said they would be happy to answer a few questions online to prove they are who they say they are. That is exactly the process they would undertake through eID Verifer.
Consumers have to give their consent to the eIDVerifier process.
Digital certificates are not a credit product. For marketing purposes, Equifax does sell information that is already in the public domain, for example, the electoral roll or when a consumer has given consent for us to do so. However, data collected as part of the certificate application process will not be used for this purpose. If someone loses their laptop for example we can revoke the certificate and issue a replacement. As with all business agreements we reserve the right to revoke a certificate if it is being misused.