It appeals to small grievances and molds undefined self-pity into a treatable symptom in the shape of a comprehensible discourse. Care is as varied and comprehensive as life itself. It causes no harm and is obtainable without a prescription. Apparently, care is seen as a commodity, for sale like a hotcake. Care is business, the nutrition needed to keep digestion going.
Care has an aura of existential commitment lacking in everyday groceries.
It frustrates any critique of consumerism. Of course there exists a flourishing market for well-being and happiness. But the genes that support our recognition of the tragic aspects of existence prevent an objectifying perspective. The economists and systematologists themselves are at a loss when it comes to current, extensive expressions of grief and despair. The sphere of care is invulnerable, and can only be understood in terms of symptoms itself.