There are several ways to make your product or service distinctive. Common strategies are lower price, superior quality, greater convenience, or faster service. You can increase the perceived value of your product or service by the way you describe it. Customers buy benefits not features, which means customers are interested in what your product will do for them. Features are facts or characteristics about the merchandise or service that do not change.
Benefits are ideas that appeal to the customer.
Try to think of three features or facts that describe your product or service. Features describe what the customer is buying. Write the features of your business. Now think of a benefit for each feature. Benefits are the reason your customer will buy your product or service.