Second, the system presents new storytelling opportunities for print media that may be delivered electronically as virtual pages via the Web or other electronic publishing system.
Additional material is presented in synchrony on the hand-held display.
Thus, the audience can be reengaged in a dynamic, participatory news environment incorporating both text and multimedia news content to not just view or read about an event, but be placed in the middle of it. Fourth, the MJW can enable advertisers to create messages that are not only customizable to the individual's profile, but to his or her geographic location. Advertisements in this case could be for a restaurant or boutique right across the street, whose ad might not have been seen if the user were just a block away. In fact, the stories themselves might also change in detail or in presentation order based on the user's location. For example, a traffic report, which we tend not to think of as a print phenomenon, but could be if one considers dynamically updated print to be print.