Because they almost always feature walls to the ceiling, they are best located along your store's perimeter wall. Maintaining several Theaters has numerous advantages. Each can be accessorized to appeal to a particular target market or price-point. For example, we have designed and accessorized theaters for men, women, teenagers and even children. Using a basic understanding of the psychology of color and response helps when targeting particular markets.
All presentations follow the fundamental rules of acoustics, screen width and viewing distance.
The only elements that change are the selling environments themselves. Another advantage of multiple theater presentation is that customers can wander to another viewing area if one is occupied. In theater settings that accurately imitate intimate home environments, customers sometimes feel as though they are intruding when they accidentally walk in during another customers viewing. Think seriously about including a Youth Bedroom vignette decorated and displayed as though it was ready to welcome its young inhabitants. Researchers tell us that children wield considerable clout in the family's purchase decision making process.