Your printer has hundreds of samples of paper from which to choose. Paper color can enhance the design and get your document read without adding a lot of cost. For longer runs, a colored ink on white paper may be a less expensive choice. Your printer can price it both ways. The weight and texture of the paper can also have an effect on the cost.
Different finishes project different messages to the reader.
The weight will affect how the document is folded and can be critical when mailing a piece. Your printing professional can help you select the right paper for your piece by balancing its purpose and your budget. Printing a document in full color on the press can be expensive in small quantities. Consider producing your full-color documents on a color copier. The copy quality today is excellent and gives you the flexibility to buy just the number of copies you need.