Send out press releases to media. Participate in newsgroups. If men define situations as real, they are real in their consequences. The unit learns not to take the stretch goals too seriously. Dr. Max Garfinkle I may be fat, but you're ugly and I can diet.
Customers expect single source service.
Customers don't want to be transferred to every unit of your business to have their problems solved. They want to be able to do business with you with the slightest amount of discomfort. You must be easy to do business with. This means taking ownership of your customers requests, problem, etc., and ensuring that their needs are met to their satisfaction. Tracey Lowrance Successful people do not fail because they are not good at what they do.