And that there were literally millions of different differentiators.
Differentiation seems to be what it's all about.
ASPs want their potential clients to understand what they do. So, instead of using the ASP moniker, which by its very nature is a broad and encompassing term, they use something that will more tightly define themselves. It's that variety and the need for definition that is making the industry all the more confusing. The name game To help make sense of the terms, Genebach says it's necessary to understand the ASP value chain. The different levels and types of services offered by companies calling themselves ASPs lend clues to how it'll all shake out.