Take a break and relax at one of these day spas By Alice Crann News Journal staff writer Thanks to aging baby boomers who don't want their years to show, the day spa market is booming. More and more, Northwest Florida salons are adding special services - facials, massages, aromatherapy, body wraps, saunas and serenity rooms. N. Ninth Ave. All the emphasis on being healthy, staying healthy and living longer has influenced the trend.
Boomers also are more agreeable about spending money on day spas than the previous generation.
They are body-conscious, into exercising and eating healthy foods. I don't know if facials fight the aging process, but they do make you feel good. And the staff pays much attention to scheduling and guaranteeing clients are comfortable with the procedures and understand what they are doing. Mark Lees offers two programs - clinical and spa. Businesses of all kinds are finding new ways to generate dollars.