Useful only if there is a small number of possible destinations that each user needs to remember. WWW browsers provide bookmarks for quick access to specific pages. For single menus, use a simple descriptive title. E.g. if a menu item is called Business and Financial Services, the next screen should have that phrase as its title. Full complement of information is visible to user.
Display resembles familiar paper forms.
Few instructions are required for many types of entries. Related to a specific task.