Column rule determines depth of advertisement at bottom of page. Unless otherwise indicated, all lineage rates are on a per inch per day basis and all R.O.P. color charges are on a per color, per spot, per day basis. The Publisher will not be responsible for ads not received by the final deadline. The Publisher is not liable for any damage whatsoever resulting from omission of any portion of an insertion, omission of an entire insertion, or for any copy errors beyond the value paid by the advertiser for any such publication. A claim for allowances in the event of an error must be made within 48 hours after the erroneous insertion.
Credit is allowable only for the first day of the error.
No credit for billing errors is permitted for months prior to the current month's billing. No credits are extended when copy is furnished beyond established deadlines. In the event an error occurs in your ad, immediate notice must be given, as the Publisher will be responsible for the first insertion only. All errors are confined to the current months billing only. Credits will not be issued for any previous months in which advertiser did not discover billing errors.