So, stop using handwritten data entry forms. Computers are good proofreaders. Hone in on the binary skills of a computer for error flagging and checking, and do it from the very beginning. Also, use rules where possible. Males, for example, don t often make appointments with obstetricians and women are unlikely consumers of Viagra.
Computers can do a great job making sure data is correct.
If the customer calls and finds that service agents have gone home for the day, that customer is inconvenienced. Online services can easily give more information or open the dialog to more information. Technology makes it easier to take away customer s money. If you don t take the customer s money, someone else will. Use technology to promote cross-selling.