The Kogod family got its name on the school in 1979. According to M. Moshe Porat, dean of the Fox School of Business and Management at Temple University in Pennsylvania, legacy and reputation are naturally important motivations. People want somehow to last beyond their lifetime. Temple renamed its business school last September, not merely for the generous financial contributions of Richard Fox, but as a tribute to his career-long contributions to the school. Fox, chairman of Temple's board of trustees for the last 18 years and a member of the board for 30 years, is founder and chairman of the Fox Cos., a major development and real estate-management firm.
Colleges do face risks when it comes to naming opportunities.
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