Tele-evangelists preach a sermon so people will donate large amounts of cash. Values are determined by capitalist thinking as well. The Clinton Sex Scandal nobody cares about it because the economy is booming. The economy determines everything how institutions run, what ideas people have, and what values they possess. People who own the means of production have all the power in society.
All societal changes have three stages.
Thesis the status quo Antithesis the challenge to the status quo Synthesis the product of negotiation between thesis and antithesis. Blacks are inferior human beings and deserve to be treated that way in America. Power Black leaders like Martin Luther King challenge the thesis and demand the same rights as everyone else. University tuition is too high. The University and students make a compromise.