Products subject to approval by the Food and Drug Administration must be approved for marketing in the United States, and their advertising must meet FDA requirements. Those wishing to be identified in advertising copy who are either licensed under the Medical Practice Act or advertising a position opportunity must use legal names with initials indicating class of licensure. Classified advertising should be clearly distinct from editorial content. Collateral advertising may not make reference to appearance in Illinois Medicine Express . . Acceptance of advertising is neither an endorsement of the product nor a guarantee of the claims made.
Advertisers are responsible for the content of their materials.
Advertisers agree to defend, protect and indemnify the Society against any claim, loss or expense arising from actions for libel, infringement of trademarks or patents, violation of rights or privacy of other claims. Advertisers should allow at least one week for copy clearance prior to advertisement closing deadline. If review cannot be completed prior to the desired insertion date, the advertiser or agency will be so informed. ISMS reserves the right to make changes in these guidelines without notice.