There is no need to hide the objective truth. The style is upbeat, friendly, clear and concise, without too many polysyllabic words. The reader is addressed in the second person. Sentences and paragraphs are generally short. Single quotation marks are used.
Dialogue begins a new line and is indented.
The first time a person is quoted their full name will be used, after that surname or first name only. Paragraphs are indented without line spaces between. Numbers below 10 are in words, above 10 are in figures. Abbreviations such as etc, i.e., e.g. and nb are avoided. Spelling is British.