The most likely buyers are targeted. We determine the method of initial contact, including identifying the key contact person in the company. A pricing strategy is planned. We develop a database specifically for the transaction. In addition, a plan is implemented to address each potential buyer segment.
Buyers considered are strategic, competitive or financial in nature.
We are very conscious of how a buyer thinks. It is very difficult for a prospective seller to appreciate the needs of a buyer. First time sellers are often surprised at the number of questions asked by a buyer. A buyer is interested in how to improve the combination of himself and the acquired company. And many, many more.