Getting smaller, not larger. Small problems to begin with. Largely expressive, not practical problems. A lot of piecemeal solutions to pseudo-problems add up to a heavy regulatory burden. Accidental death rate has fallen roughly in half in the U.S. over this century.
DDT ban causes life rise in deaths from malaria to save some bird species.
You have to compare health of exposed individuals to health of normal individuals. Putting sick people on TV proves nothing. Expressive versus practical problems. There is a big gap between what people say and what they are actually willing to do. Your living standards are very likely to keep getting better.