A thoughtful approach to web site quality. Learned Off line Users come to online commerce with some key experiential understandings of the characteristics of traditional commerce. There is a concreteness about a physical store that no amount of HTML will ever match.
Customers can touch and feel and hold the merchandise.
Tactile cues can drive the decision to buy. Its price is determined and validated through the performance of the transaction. The seller agrees to a selling price, and the buyer agrees to a buying price. The value of an item, especially the relative value an item has for the buyer, is much easier to appraise if that item is close at hand. People want the feedback available from non-verbal behavior, which forms a large part of our judgment process.