When we talk about our efforts to measure our progress against that mission, and our work on the Success Measures Project of the Development Leadership Network, they appreciate it even more. Campaigns cost time and money up front. A large investment of time and, to some degree, money went into three public relations pieces a video, Campaign Case Statement, and an internal communication strategy document. They are bringing enormous dividends. The video enables participants in our work to tell their stories in their own words a powerful tool.
Capital campaigns are only part of a strategy.
The campaign is part of a longer-term strategy to connect to many new people and sources of funds, including a major gifts and planned giving campaign that will follow on the heels of the capital campaign. We also expect to increase our direct mail efforts substantially this year and the years ahead. New donors, new opportunities. Younger entrepreneurs have extraordinary wealth yet are less tied to existing institutions such as museums or hospitals. The next generation s philanthropy decisions can greatly affect our future.