Consumer education is a key component in consumer protection.
The FSA's aim is to help consumers make informed choices and manage their finances better. Consumer education should also lead to more competition in financial services markets in response to increasing consumer pressure which should encourage innovation, better quality and better value for money. Consumer information and advice to provide impartial information and generic advice to enable consumers to plan their finances and make informed choices. This work does not involve recommending individual products and services. Over the longer term, we are working to ensure that financial literacy is embedded in the education system as part of the preparation of school leavers for adult life.