In just two years, KLNV has skyrocketed up the radio ratings charts. 2000 Arbitron ratings among all listeners aged 12 and up. General manager Peter Moore, an American who doesn't speak fluent Spanish, said his stations fill a gap on the radio dial. The closest U.S. equivalent is country music, Moore said. But even in the United States, Spanish-language radio reflects the conservative nature of Mexican culture.
Dirty jokes are all but forbidden, as is talk about sex.
There is no Mexican version of Howard Stern, and there may never be. The whole family atmosphere is very important. And that's what we reflect on the radio. KLNV also refuses to play narco-corridos, the popular Latino songs that glorify drug trafficking. All this doesn't mean that KLNV is boring.