Not everyone is suited to dealing with complaints from the public. Understanding what qualities the ideal customer support candidate should possess will make the recruitment and interviewing process more efficient. For example, your company will appear unprofessional if your customer service representatives are not familiar with your goods and services. Furthermore, if your reps are unprepared, they will be frustrated with their jobs and therefore be more likely to leave. Once your staff has successfully completed the training program and has had ample time to put their new skills to the test, there's still one more thing to remember.
Customer service is an ongoing process.
Assess your staff regularly, and perhaps even conduct follow-up training sessions to make sure they continue to represent your company well.