The typeset images are used to make negatives and plates for printing. Collateral material is printed. Customer receives material and places it in a file. The customer browses your information, if they see what they want, they click and call up information from database. When customer is ready to order, they search for the material and read to locate the desired product or service.
Customer specifies quantity and submits order.
Customer dials phone number and places his order. You key in the ordering information catalog number, quantity, etc. Order is processed and shipped. The time to begin on-line marketing varies according to target market, geographic scope, technological readiness, size of company and benefits that online capability bring to a company's products or services. A company should keep abreast of its competition's and customers' acceptance of this medium.