When you have composed a statement that you believe fulfils the study objective for this chapter complete the Assignment Form below and send it to me for a free assessment. Think about it. When the radio is operating normally, people continue with all their other activities, reading, washing the car, talking on the telephone, but as soon as the radio stops, every listener knows it. Like many things, silence can be an advantage or a disadvantage, depending on how you use it. However, used appropriately, silence can be an aid to your communication, such as a pause for effect, commonly known as the Pregnant Pause .
Common threads can often unite the most unlikely people.
A foundation for effective Broadcast Communication is to know how to gather and use the Common Threads of Communication which unite your listeners. These enable you to create the effect of talking to one listener while, simultaneously, talking to and affecting many.