Too many large corporations depend on lobbyists and advertising to divert attention and escape responsibility for negative aspects of their products. But an enlightened public is not fooled indefinitely by these schemes. So environmental cost, hazards associated with the product, later cost borne by buyers, and other societal costs, must ultimately be factored into product cost. They are usually not factored into product cost by manufacturers and sellers, until they are hit by costly lawsuits. The public is aware they aren't getting the truth, but can't point a finger at specifics.
Cigarettes are a prime current example.
Health cost to buyers and victims of second-hand smoking have only recently been identified. Recent lawsuits filed against that industry are only beginning to impact total cost of their product. Its global market is increasing. Or the diversification we see by some of its major players may be a sign they see a less profitable future for cigarettes. People everywhere aspire to drive their own car.