You may not have liked the opening comment on bookworms in libraries but it interests readers more than the subtitle of ALIA media kit . Always use the active voice rather than the passive voice. Active voice statements are active . Passive voice statements are passive . News is active.
Bureaucracy is passive.
Perhaps contact national newspaper librarians for tips as to individual newspaper staffers you can target. ALIA will send promotional material to newspaper librarians so that they can display posters or balloons, postcards. Radio stations - see media guides and use local knowledge to arrange radio space for interviews. Television - will need exciting pictorial opportunities to get television coverage. Send information about activities at least three weeks before Australian Library Week.