But, progressively, we are moving into the younger age group, which by our definition are customers in their 30s and early 40s, and creating catalogues and ranges that are appropriate for this group. The third group are those in retirement. So, the age positioning of our catalogues fits well with the changing demographics. The products we sell principally are clothing. It is that latter category where we feel there is the greatest opportunity for development.
Credit is an important component of the service.
Some of our competitors include the charge for credit in the prices of every product whereas some time ago we unbundled our prices and charge separately where credit is taken. This clearly makes our selling prices lower and competitive with other retailers. The company has expanded recently into areas related in some way to its core activity in home shopping, and one of these areas is a business called Zendor. Financial services is another area of opportunity for us. Currently it only accounts for some GBP1.5 million of the Group s annual GBP50 million profits, but we see it as an area of strong growth.