Make it fresh and interesting. You can have contests, sweepstakes, and quizzes. Then think up some interesting facts about your industry or product and serve them up one at a time. Use your imagination. In normal advertising, such random facts or jokes aren t possible.
Ad space costs too much.
On the web, it is all almost free, once you have the web site. I am sure that you, at one time or another, have been invited back into forbidden Authorized personnel only areas of companies or government agencies. It is a wonderful feeling. You can give your customers a similar feeling. Right now, your customers call you on toll free lines.