One of the most important and powerful things you can do in practice is to teach your clients about animal health and production. You may think that clients only come to you when they have a problem with their animals. Up to a point this is true. Clients like to feel that they are part of the solution and you will have noticed how much more effective your therapies are when you involve the client at all stages of the case.
Clients love having inside information.
They can understand when you explain about the pathogenesis of the condition and the factors which may lead to problems during the recovery phase. Clients are interested in the radiographs you take and keen for you to point out how the image has given you further information. Clients love ultrasound and enjoy the opportunity to take home a picture to show the rest of the family. Clients like to know what's going on. They love the detail and the intricate interactions being explained to them.