Foreign movies 3. Foreign series 5. Music programs 6. Arabic series Sports programs, fifth in the satellite preferences, is seventh in the Egyptian TV list. Arabic series ranks ninth among satellite TV preferences.
Age is a significant factor in determining the uses and gratifications of satellite TV viewing.
This was the most popular response among older adults as well, also at 90 percent. From the above we can say that diversity of channels is the prominent viewing reason for both young and older adults viewers in satellite TV households. Hence, this result does not support the hypothesis. H8 Gender is a significant factor in determining the uses and gratifications of satellite TV viewers. The results significantly support this hypothesis.