The alliance allows BrightStreet to offer turnkey online sweepstakes capabilities from a single, integrated promotions platform to its retailer, manufacturer, and portal clients. BrightStreet offers multiple solutions for marketers who wish to use online promotions such as coupons, free samples, rebates, loyalty programs, and sweepstakes, as a tool to acquire and retain consumers.
Consumers can redeem or complete the promotion transaction online or in traditional retail stores.
These sweepstakes services will give BrightStreet's clients a one-stop solution to create and deliver sweepstakes that will connect with their audiences and attract new users. In addition, this partnership allows ePrize's services to enjoy a wider distribution through BrightStreet's promotions enabling technology. The company's technology includes management and printing of secure, uniquely coded coupons at high resolution, as well as promotion management tools that are accessible from any web browser. BrightStreet also powers and provides content for a network of affiliated sites that serve as a massive delivery channel for targeted promotions across the Web. BrightStreet is headquartered in Cupertino, California.