We're getting paid. Lee also noted his company doesn't just sell service. It sells product. We have a pretty good jump on the year. Business as usual Nationally, the change in dotcom advertising and marketing has hurt few agencies, said John Wolfe, senior vice president for the American Association of Advertising Agencies, a New York-based trade group.
Ad agencies are resilient.
In the past 12 to 15 years, agencies have expanded their services beyond traditional media advertising to include direct marketing, sales promotion, event and corporate marketing, package and graphic design, public relations and interactive work. They still do that, and they do it better than anybody, but they do a lot more. Ad agencies are also accustomed to the ebb and flow of business. It doesn't mean the end of the world. They have the ability to bounce back and find new business.