However, even though customer loyalty is lower than in the past, it is most important for dealers to do everything they can to make the sales and service experience satisfying for the customer. Custormer referrals are the most effective and least costly form of advertising. The bottom line to buying or leasing is to know what you expect to walk out with before you walk in. Know what you want to pay, what your payments should be, the options you want, etc. Do not just walk in with a checkbook and point.
Customers have the ability to be far better informed today than in the past.
Manufacturers and dealers provide a great deal of information to help customers narrow down their choice of products. Today the internet has an enormous amount of information that is most helpful to customers. Then you can shop for the precise product that you will be happy with and can afford. A couple of people I know have had very positive experiences there. However, the vast majority of customers prefer to shop at more than one dealership so that they will be assured of purchasing the car at the lowest possible price.