Ad Any content on a Web site that intends to act as a commercial device to carry a message or attract a user. This typically takes the form of an image or a text message, but may also be a Java applet or Shockwave program. Ad Impression Number of times your ad banner is downloaded and seen by the visitors. An ad on a web page that is usually linked to the advertiser's web site. I s a term used to reflect an Internet advertisement smaller than the traditional banners.
Buttons are squares in shape usually located down left or right side of the web site.
CPM Cost Per Thousand. The amount charged for showing an ad impression 1000 times. This is an emerging standard pricing model for Web site advertising. To select an ad, usually by clicking on it with a mouse, for the purpose of following its link and obtaining more information about the item that appears in the ad. Advertisers will pay Internet publishers based on the number of clicks a specific ad banner gets.