A major reason people shop online is for the convenience. Customers can fill out additional personal data including hobbies and special interests that can help you market to them more effectively. Customers can access a list of previous purchases with ease. Customers can save items to a list for reference on future visits. A wish list can sometimes allow a customer to e-mail friends and family with hints on gifts that they'd love to receive.
Customers can check online rather than calling customer service to see the status of their order.
Having an e-commerce site with these extra features may cost you more money initially, but the savings, particularly on reducing the need for telephone customer service, pays off. Find the business of your dreams at Entrepreneur's Opportunity Finder . Categories Main Menu Business Svcs. Food Home Services Personal Care Professional Retail Specialty Prod. Inc. All rights reserved.