Chevrolet Venture Minivan by Carey Russ General Motors's first minivans broke plenty of new ground when they were introduced back in 1989. Unfortunately, the styling was too futuristic for many people, and sales suffered. A later restyling, with a shortened nose, and additional features like an innovative remote-controlled electric sliding passenger door, helped somewhat, but the handwriting was on the wall.
Conservatism is the way to success in the minivan market.
The second generation of GM minivans has arrived for 1997. Other divisions have kept their old names, but Chevrolet figures that its version deserves a new name. So, welcome Venture, goodbye Lumina Minivan, ending confusion with the existing Lumina sedan as a bonus. Offered in short or long wheelbase form, the Venture is far closer to the mainstream of minivan design, but maintains its distinctive identity. A comfortable, versatile interior should fill many family needs.