Hotels are presented in nine different price ranges. Consumers cannot only search by price, but by name as well. Once you pull up a specific hotel the toll-free reservation number appears on the screen and can be dialed simply by hitting the send key on your phone. Service station data, moreover, reveals details down to the size of available parking and whether propane or diesel fuel is available. Taking these steps means that only specific brands of hotels will appear on the display, an ideal scenario for both the road warrior and discriminating leisure traveler.
Consumers can also select the restaurants and the services stations to be displayed as well.
In addition, this service requires some concentration to master, so if you're considering using it while driving you would be best advised to either stop or have a passenger do the clicking. A voice-enabled version is on the drawing board that would minimize this problem, but in the meantime use caution when accessing this service en route. Andy Hastings is a Gomez analyst who follows the online travel industry.