They failed, market research later showed, not because they didn't work, but because they eliminated all of the loving ritual of baking a cake. The mixes were just too instant. Marketing researchers went to work and dissected the ritual of baking a cake. With the essential minimum component of ritual restored, the product was successful. That was thirty years ago.
Cigarettes get stale, in part, because they get dry sitting on the store shelf.
Because of increasing restrictions against smoking, it is getting more and more difficult for smokers to enjoy tobacco. There should be an opportunity for a radically different substitute products. Fulfills the physical pleasures of tobacco. Namely taste, smell and nicotine. Allows satisfying rituals associated with coffee drinking to accompany consumption of tobacco.