By around the year 2002, the majority of adults will be over the age of fifty. This group represents an important market for your practice. According to a recent study of 800 patients, more than half of people over age 55 seek chiropractic care for mild to moderate complaints without visiting their primary care provider. These findings were reported in the May issue of the Journal of the Geriatric Society. Here are a couple of characteristics of baby boomers to consider as you treat and market to these patients.
Boomers often seek to simplify their lives.
Show them how chiropractic care can help eliminate the complexities of drugs and traditional medicine. Time is usually not a factor in buying decisions. Don't use promotional tactics that incorporate a sense of urgency. A well known speaker started off his seminar by holding up a twenty dollar bill. Hands started going up.