We always do our best to insure that a respondent leaves with a positive impression of the research process, such that he or she will be inclined to participate in the future endeavors of the marketing research and public opinion polling industries. We are as selective about choosing our clients as they are about choosing their suppliers. Our goal is to develop ongoing relationships where we know our clients and their needs well enough to truly provide value-added services. We continually attempt to surprise our clients - to improve the research process, to go beyond the expected, to invent new ways of making their lives easier. In return, we enjoy our status as fellow team members rather than simply being order-takers.
All sample surveys contain error in the form of bias and variance.
Our goal is to consider the impact of all sources of survey error when designing and executing a study. The approach aims at reducing TSE to provide better quality data. This perspective differs from typical research designs which focus primarily on developing large samples to reduce sampling error while partially or totally ignoring the issues affecting survey accuracy. In this scenario the total study cost remains unchanged. The cost per interview has increased and the sampling error has increased as well.