Like anything in the lean corporate atmosphere of the late 1990 s, art, is not merely a decorative element to be enjoyed for its aesthetic appeal only. Because art is now understood to have an important role in defining a company s overall image, it has a tangible and measurable value. In subtle ways, art reflects the corporate culture and what is unique about a company. Even a small corporate art collection, installed in reception areas and customer meeting rooms, becomes a symbol of a company s unique focus.
Art transforms the workspace.
It can reflect the diversity and history of a company s employees and business constituencies. Art facilitates dialogue, cultivates appreciation, garners admiration for a different kind of creative expression.