Only a few days ago the British prime minister Tony Blair stood up and informed his people that genetically modified foods are so well controlled and there is no risk to eat it. The British people very well remembered when their former minister of agriculture told them that beef is safe and demonstrated in TV when he gave his daughter a hamburger to eat. All of us know how much his promises counted and the British consumers have learnt from that not to have too much confidence in their leaders. Tony Blair should have learnt that lesson. Now the reactions instead are wild in Britain these days.
Consumers demand everything to be labelled to avoid buying it.
Now it hits back on them, the market will be smaller. More and more retail chains change the recepies for the products and eliminate the soya and maize. We are happy here in Sweden that we have got an agreement between trade and industry that oil from soya and maize shall be labelled and that the retail chains are so sensitive for the demands from consumers. It is since earlier difficult to find such oil in the shops, even GMO-free. What can be learnt from this is very important.