As owner of Lethbridge's 1st Full-Service Marketing Agency, she talks to many businesses that are frustrated with their Marketing efforts. We hope this column will help break down some of those frustrations. It's one of the oldest and most powerful ways to get people to remember you. Long ago, when not many people knew how to read, a business would identify themselves with a picture or symbol. This ancient method still works.
Big companies spend millions making customers familiar with their instantly recognizable logos.
You can do the same thing, but on a smaller scale. Consider getting a logo that is simple and powerful enough to use for the next 10 years. Keep it simple and easy to read. Don't put a world on it if you are not operating globally or involved in the Internet. Don't put a picture as that can be timely.