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Using a cream cleansing system, Trait cleanses by addition of Natural Moisture Factors, Vitamins, Minerals and Essential Lipids to replenish and revitalize the hair and scalp with every shampoo. Hair will have more vibrance and life, feel softer and more manageable, stay stronger and be healthier. From the first time you try it you'll see and feel what a difference Trait makes. Trait shampoo contains no Ammonium Lauryl Sulfate or other unwanted detergents. On wet hair, massage onto hair and scalp until a creamy lather is acheived.