It's a panel of 8 to 10 individuals of a selected target market to discuss a particular service, product or idea.
Brands remain anonymous to avoid biased decisions.
A moderator who maintains the group's focus heads the panel. The information is used to generate reports for marketing, decision-making and further testing. The participants' names and personal information remain confidential. Most focus groups take place during the week between 6pm and 10pm. The children's groups are scheduled earlier if possible.