Clients have their own virtual room to view the chat stream, communicate with each other and the moderator. The group can be shown any type of visual from scanned images to video as well as be taken to a beta site or selected web sites in real time. We have also developed some cool tools to make the moderator's job as easy as possible and help them concentrate on the getting the most out of the online conversation. Instead of a single online focus group lasting an hour or so, discussion is conducted on a longitudinal basis over one to two weeks using proprietary email technology. Each day, the moderator emails one question or topic area to group members.
Clients can review the email responses and refine follow-up questions before they are submitted.
Multimedia content can also be included as attached files, or as a hyperlink to a web page. Reflector uses private mailing whereby each group member can only see questions presented by the moderator and not the answers of other group members. Reflector TM permits responses from all group members to be compiled by the moderator and then viewed by all participants, thus allowing more interactive discussion based on the comments. Our Opinionator system web-based structured questionnaire is one of the most sophisticated available. It offers all the capabilities of CATI and CAPI, but on the web.