Commerce registration process gathers valuable demographic and other information, which is then pulled into a customized reporting program. Hawk is now able to match shopping patterns with the registered users' personal information to reveal trends for use in targeted marketing campaigns and in enhancing management of product lines. Equally important are the qualified corporate and OEM leads generated by the registration process. When large corporate visitors register on a special page, an email is sent instantly to an iGo corporate account executive, who can follow-up immediately. Hawk is also exploring data mining possibilities to further improve sales and marketing capabilities.
Additional advantages are that the hardware system currently running the Net.
In short, iGo has experienced phenomenal growth because of the implementation of its IBM e-commerce solution. Hawk is also currently expanding iGo's product offerings, launching interactive Web tools, introducing innovative new services and forging new value-added partnerships.