TV is intimate, yes, but down deep we know it is artificial intimacy, fabricated by a medium that implies the talking head on the screen knows and cares about me. Furthermore, it is a distinctive quality of video to manage the viewer. It determines our point of view, our angle of vision. When the camera shoots up at an individual, the person is given god-like stature. Fast cuts make whatever is shown appear exciting, dynamic.
Background music determines audience mood.
Admittedly, we preachers also manipulate when we speak. But we do not have video's power to so exclusively determine the congregation's point of view and scope of vision. So before you lobby the church board for that drop-down screen, think. Here's a sampling. In our urban ministry, I work with single moms and children and practice all of his principles, plus a couple more.