TEKS 126.121 H, TEKS 125.124A,B Analyze car advertisements. Compose a persuasive advertisement.
Advertisements display an intention and a sales angle that targets specific buyers.
Have the students view advertisements of these popular new off-road vehicles. Dissect the advertising on these sites with your students to determine the audience and purpose of the advertisements. Introduce or review the pertinent advertising and marketing terms encountered in activity one. Have the students to define and find examples of the terms in actual use on the sites above to check for understanding. Have each pair select a make and model of a car, a target audience, and the advertising agenda and medium they feel is most appropriate for sales.