Since the willingness to be uncomfortable influences the other two ingredients, our primary focus is on our reluctance to be uncomfortable. I have found in working with leaders in insurance and other industries, that most leaders do not understand the direct correlation between the willingness to be uncomfortable and likelihood of success. As babies, all of us learned how to walk. Courage and risk taking start at an early age. Learning to walk is one of the most difficult activities any human being can learn.
Babies are determined to walk.
After they fall a few times they do not give up. They get up and do it over and over again until they walk. As adults, if most of us try something new two or three times and we are not good at it, we give up. This widely held belief short-circuits our ingenuity and the endless options to achieve what we want. The options remain hidden in us, locked away out of our reach.