The Chiropractic Salesman should give a short explanation of chiropractic science, examine his patient, name his price for the necessary adjustments and then quit. Many a good platform lecturer has spoiled his oration by saying just that one word more. Independence is a good quality of salesmanship, when it is exercised with kindness and respect, and when there is a professional ability to deliver the goods. He can also feel safe in asking his price, even though the visitor states that he can obtain services at a less cost. Let him go, he will return, or another one will come in his place.
Cheap adjustments are like second-class eggs.
They lose what little value they possess between the store and the home. Most people want to pay the higher price for better service. The first impression of the Chiropractor and his office is usually the lasting one in the mind of the patient. Of course, this might mean a coat of paint, whitewash or almost anything. Speak of adjustments as such, and as treatments, or a working or going-over.