The cult of personality phenomenon has increased dramatically over the last five years. This focus on the celebrity of CEOs over the companies they work for has a lot to do with the rise in numbers of retail investors. Individual investors talk about CEOs like they were sports heroes.
Business is the new entertainment.
It s got to the point where three CEOs are ousted a day in what is effectively a public beheading. The trick is to build up a CEO s communications skills and to make sure that the CEO increases the visibility of senior management when talking to the investment community, Gaines- Ross said. That the CEO is a god communicator is now key to the health of a company s stock. It has since declined to sixth place. Several CEOs have been unable to compete in this new environment as simultaneous super salesman and celebrity.