First, and perhaps foremost, is that the old look has become tiresome. Then there is the fact that the publication is changing, slowly and subtly, just as the environment in which it being published is changing. Born at a time when Palm-Aire was in a state of relative turmoil as FPA Corporation, the community s developer and unifying force, was on the road to finishing up and pulling out, Currents now finds itself serving a community that is at a mature stage, satisfied with itself, almost avoiding new endeavors and directions. It is certainly not an environment similar to the one that produced news, activity and a particular kind of vibrancy a dozen years ago. That alone can force a publication to change.
Demographics are another factor.
Finally, there is the motivation to reach out, to expand the horizon. Currents is moving toward paying more attention than in the past to what s happening outside Palm-Aire, and is gradually and in very slow and measured steps widening its circulation accordingly. What it all comes down to is that Currents is changing, but no more than the community it serves. One more thought The new look you see in this issue is just the beginning. It will take another two or three issues to complete the transformation.