The meaning conveyed in any communication is determined by the receiver rather than the sender.
Communication is efficient when intended meanings are transferred at low cost.
In the long run, no organization can sustain a competitive advantage by such costly, feel-good means. The energy organizations draw from their environments is called inputs , and the use of all inputs should effectively reflect the goals of the organization. When organizations produce outputs that fail to reflect their goals, they lack accountability . Accountability requires that transformations occur within an organizational structure but the primary objective of traditional organizations is to sustain themselves, which may or may not coincide with the interests of their stakeholders. Corporate constructs insulate individuals from consequences, and by their very nature, bureaucratic organizations foster inefficiency and diminish accountability.