Wet Feet Press, 1999. After an overview of the investment banking industry, information is presented on the workplace invironment and the recruiting porcess. Major investment banks are profiled and a list of suggested readings is included. Marketing and Sales Careers in Marketing . Harvard Business School, 2000.
Directory contains profiles of marketing firms and departments.
In addition, chapters include information on the marketing profession and brands management. Careers in Marketing. Lila B. Stair. VGM Career Horizons, 1995. Chapters discuss the field of marketing in today's economy, careers in market research, product development, advertising, sales promotions and public relations, direct sales, retailing, corporate marketing, international marketing, and education.