The fundamental purpose of automotive sales training is to improve an individual s sales performance, create value for the customer, and increase profitability at the dealership. Automotive sales training concentrates on how salespeople and potential customers interact. Automotive sales executives and top sales trainers agree that to be highly successful automotive sales training programs must be linked with the dealership s key business goals. As we all know, today s complex and highly competitive automotive retail environment is undergoing rapid and dramatic change. Proliferation of non-traditional retailers.
Consumers are more knowledgeable, sophisticated, and demanding.
Some dealerships have been able to provide sales training which addresses the question posed above in a way that is easily understood and communicated throughout the dealership. Others, to their misfortune, have not. Creating this unity of purpose and message through sales training isn t easy. But doing so provides a dealership with a tremendous competitive edge. There are basically four types of automotive sales training, each with its advantages and limitations.