Support revenues constitute the remainder of the services number. You imply that because Oracle's services business is growing, our database business is suffering. Thus, growing services merely reflect past growth in license sales, as it all continues to accumulate. A competitor like Microsoft, with its low-cost, high volume, commodity approach. On price, Microsoft is not the low-cost leader.
Cost of ownership includes the base software, future upgrades and service.
The Oracle model presents a more realistic view of what an enterprise can expect to spend over the life cycle of the system. Oracle's business model is to offer high value at a reasonable price. In the large enterprise market the need is for mission critical, highly scaleable, reliable technology. Oracle is in this market, Microsoft is not. Here we offer more better technology and functionality at equal or better price.