From the outset, communicate what the organization is doing, why it is important, and how members of the community can get involved. Schools which do not participate fear negative publicity. Misconception that once SmartSchools NetDay is over, the work is finished. Stress that wiring is only piece of a total solution. Effective ways to measure the difference technology makes in the classroom.
Benchmarks demonstrate success and needs.
The perception that technology is something that industry is forcing on the needed for The perceived tradeoffs between money spent on technology and money books and pencils. Companies competing for PR out of their SmartSchools NetDay participation. An editorial from an education leader described why technology in the schools is important and how SmartSchools NetDay can help. A survey of the state of technology in schools provided press with tangible results to progress. A single press contact referred the press to company and school contacts as needed.