Technology T is for technology a powerful competitive weapon. Everyone now can have access to information and research that used to be limited to large firms with extensive resources. Document assembly and retrieval is now available to any size firm. And the Internet has helped equalize the competition among law firms of different sizes. A solo in the Midwest, for example, has built a national immigration practice without leaving his office.
Creativity extends to pricing.
Fixed fees, hourly rate plus contingency, reverse contingency and blended rates are all possibilities for a small firm to be more creative in its fee structure than its giant competitors. Outstanding Client Service Focus, technology and creativity all can be brought to bear in client service. But for the small firm to stand out against the giants, it must promise OCS outstanding client service. This means being proactive as well as reactive. Learn the client s business and industry.