Material Deadlines and Changes Standard sized GIF, JPEG and text ads are due at least 5 business days prior to the start of the campaign. Creative changes may be made throughout the campaign with 48 hours notice. For each creative, please include a technical contact, a brief description and unique name for reporting purposes, and the URL of the click through destination. Rich Media BookBrowse will endeavor to accommodate all rich media formats but, due to the nature of the medium, these must be individually assessed and approved. Traffic Reports BookBrowse will provide timely and accurate reporting as agreed with individual advertiser.
Advertisers also have access to real time campaign stats online.
Unless otherwise agreed, all campaigns, whether served from a third party via BookBrowse's ad server or directly by BookBrowse, are measured and invoiced on the basis of BookBrowse's internal count and not by the remote server's count of impressions. BookBrowse is not responsible for the remote server's ability to track. Payment cannot be held back due to discrepancies between BookBrowse's numbers and the server's numbers or based on lack of impression or click thru information at the server end. San Francisco Chronicle Best of the Web 2000. Errol Uys, author .