1996 was not bad for us, especially the first quarter. We offered new incentives to buy. Then furniture became affordable. And we had a very healthy November. People were very creative in their approach to marketing concepts.
Colors are fresh and easy to live with and shapes are soft, somewhat romantic.
Lots of comfortable seating, cushions, soft fabrics. Most of my reputation has come through people I've known during my years in the industry. Next year I intend to get involved in both the wholesale and retail end of it, and target the design and department store trade. I'll send out postcards with peel-off business cards attached to them, so people can put them straight in their rolodex. In 1997 sales will increase but it will be in single pieces to mix with existing pieces rather than groupings.