Hundreds of thousands of dollars can be spent on a single, thirty second television commercial. And with reason. Consistent, memorable advertising placed before a crowd of prospective buyers will ultimately increase sales. Think about it for a moment. A product placed before a prospect in a timely fashion will always generate more sales than a product that has limited exposure.
Advertising is the backbone of business.
Of course, when starting a home business from a garage, basement, or kitchen table, you can't quite match the advertising efforts of huge corporations - at least not in the beginning. But there is a way you can approximate their maneuvers without actually spending their kind of money. The secret is known as P.I. Advertising. You pay only for the responses you receive from your advertising message. The method is somewhat akin to bartering, and is probably used by many more advertisers than you realize.