It loses its power in the light shades for rose and pink and takes on a sweet, feminine persona. This hip shade is a newcomer to many markets. It was once thought of as a feminine color then the line dividing male and female colors was obliterated and it appeared on automobiles, once thought to be a male dominated product. It also appeared in men's clothing such as ties and shirts and most of all on sporting goods for both sexes. It has the reputation of being regal and royal but also youthful and fun.
Children often pick purple as their favorite color.
Select background colors that are a strong contrast to the copy used with them, such as black on white or yellow, light letters on dark backgrounds. Select a color that you feel gives your message impact. Red, yellow and blue are considered youthful. Use colors of the same temperature together to reinforce a feeling. Blues and greens together are soothing.