Attendees joined in the open discussion with a lively exchange of their own marketing approaches and experiences. At the talk, Hutter, who has worked both as a freelance writer and publications director, presented her 10 reasons why designers are better at marketing themselves than writers. Designers see marketing as an essential part of being a business, whereas writers often view marketing negatively. Hutter stressed that this is the most important point.
Designers treat themselves as a business.
Designers continue to do marketing, even with clients they worked for before. They don't take clients for granted. Designers approach organizations for which they're interested in working. They don't make cold calls, they make informed calls. Designers are enthusiastic.