However, it will require strong planning and long-term commitment. Market research indicates that China's 1.29 billion citizens are health-conscious, prefer natural sugars in their diet and consume large amounts of fruit. The Chinese are knowledgeable consumers, and more than 250 million have an adequate disposable income to afford imported fruit. China's citrus-producing areas provide primarily Mandarin oranges and pomelos to their markets. The local citrus tends to have less juice and more pulp and pales in comparison to juicier Florida citrus.
China lacks the post-harvest technology to extend the shelf life of locally produced citrus.
Due to the short season and limited selection, it is essential to import citrus fruit to satisfy demand. As China's growing season comes to an end, fruit consumption actually increases due to the January festivities associated with celebrating the Chinese New Year. The time frame of China's yearly increase in market demand aligns with Florida's citrus-producing season. As the Chinese fruit supplies dwindle, Florida citrus is at its peak and ready to meet consumer demands. A routine day will bring in about 25,000 shoppers.