Wirthlin Worldwide interviewed 2,000 people, including Asian, African, and Hispanic Americans, to study minority perceptions of the car-buying process. All three groups said they wanted to see more honesty, less pressure, and better prices in auto retail.
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Other pricing packages depend on the number of transactions, with volume discounts. The site goes live February 22. Seven years of strong new-car sales, coupled with vehicles' greater longevity, have increased the vehicle population and moved many units into the prime age of trading. And since automakers aren't pushing program cars, you'll see fewer of those. Unlike Manheim's Webb, Kontos believes there may be a rise in program car sales this year, like that during the 1990 to 1992 recession.