This year, Philips did better by also fly in each country s manager and press officer for interaction with their respective media groups. And so there was Tony Lim, Philips country manager in the Philippines, dapper in his Mandarin-collared ramie shirtdress, reserving the best table in the house for the Filipino media at every mealtime. Whether it was the cocktail-dinner on the first evening at the beachfront or the Balinese feast at the Bali Hyatt the next evening, complete with welcome, warrior and flirting dances, and capped with fireworks by the beach Tony was the genial host. It was Tony who gave the Filipino group the chance to learn first-hand how his company s vision has been infused with heart and soul. He has found similar characteristics between the Philippine and Thai markets.
Consumers don t talk about features, they look for very competitive prices.
One difference is the Philippines has a lot of installment and discount dealers. Also unique to Philippines, according to Tony, is the practice of the whole family chipping in to buy an electronic appliance. In rural areas, the community buys one set and everybody watches. The Philips business in the Philippines is more on TV and but audio is fast catching up. What is more endearing about Tony Lim is that he genuinely appreciates the Filipinos.