The key is to generate awareness of your company among such candidates before they're ready to start searching actively . That way, when your passive candidate does have a bad day, you'll be on his or her mental list of employers to consider. Personal networks are the most common means by which passive job seekers learn about new employment opportunities. Unfortunately, employers can't control whom candidates know or whom they talk to. However, they can attempt to leverage their own employees' personal networks by introducing employee referral programs .
Advertising is another way to get the passive job seeker's attention.
Therefore, a corporate PR initiative focused on getting positive news about your company into the media could have a significant effect in attracting not only customers or clients to your company, but passive job candidates as well. The report will also help you identify the most effective channels for reaching both kinds of candidates, and will help you develop a message that will draw them in. E-mail the author.