Everything in entertainment is sponsored. You could sell your babies to Pepsi. You could put a little tattoo on them, and they only drink Pepsi during their lifetime. Catholicism, the Coca-Cola Religion. They really, really get it.
Any alcoholic knows about the loneliness, the extreme isolation of the disease, the self-hatred.
You have to be there to know that that's what it feels like. And these advertisers know. It's so clever. Some people argue that ads today have less of a reach because we tape shows and fast-forward through ads and flip away from them with our remotes. That is happening, and advertisers are very worried about that.