It is also a cheap point of entry for new clients who, as they become more successful, can be groomed for the consulting firm's higher-priced services. Dell Computers customizes Web pages for corporate customers' standards and enables on-line computer customization and ordering. Dell has also customized links to suppliers that enable real-time sourcing of materials. By collecting this data on market patterns and purchasing trends, Dell has been able to respond rapidly to changing customer needs, and more effectively manage their brand. Leverage the collective value that your customers and partners can provide to each other by sharing information and collaborating on issues related to your products or services.
Additional revenue comes from subscription services, online sales, and fantasy league management.
These interfaces record their interactions, providing a rich store of data that the company can learn from. Orders are delivered and confirmed using the Internet. In fact, online groceries enjoy an operating margin 2-3 times traditional stores. Pace your transition to digital strategies by the needs of your customers, not the disruptions it causes to your current operating models. Focus on designing products and services that solve a customer problem or eliminate a customer burden.