As advertisers, we need to shoulder the responsibility. We need to understand that to write ads that pull, means learning another profession or at least learning the bare basics so our advertising is not in vain. Read on and you can discover a formula used for decades by successful copywriters. First, think about words for a moment. Think about how powerful they can be.
Ads written with a proven formula and with the right words can pull responses like crazy.
If the ad is in a place where it can be read for years, the responses will just keep coming. This ad was written using the basic formula that most copywriters use. The fact is, that anyone can use this formula and when you do, you will see measurable results. When people are scanning ads, and their eyes move across your ad, you only have a few seconds, if that, to capture their attention. The first objective is to write a headline that can attract the reader's 'Attention'.