It reproduced the mannerisms of a stage play. Now we have the Web. And we're still trying to tell stories. And it doesn't work. In this column, we exhort our readers to constantly update and change the content and look of their sites.
Content undoubtedly IS king.
It largely doesn't work. And yet we continue to produce it. The simple answer is that we do not, as yet, understand what is appropriate for the New Medium. What we are beginning to understand is that it ain't print . Because reading from a screen is, quite simply, inefficient.