Dedicated volunteers are the backbone of all public service organizations.
Public service announcements encourage kids to recycle, conserve water, reduce and reuse, and create compost, among others. The campaign teaches kids valuable lessons about saving the environment. The campaign ends December 2000. WKBD produced and aired a public service announcement promoting the Memory Walk benefiting the Alzheimer's Association. Radio deejay Jim Johnson of WCSX headlined in the spot announcing the necessary details, including the event date of Saturday, August 26, 2000.