Corporate Finance Bus 421 A detailed study of the major topics in corporae finance with emphasis on risk, capital structure,capital budgeting, dividend policy, mergers, and leverage buy outs. In case studies and problems, students employ computer spreadsheets. This course focuses on the legal, political, business, and cultural framework within which international trade takes place. Within this larger framework, the specific mechanisms involved in exporting and importing are an important sub-focus. The course emphasizes the promotional aspects of marketing, including both personal and mass communication.
Communications theory is considered in the context of relevant consumer behavior research findings.
The roles of selling and advertising in demand creations are examined. Persuasive communications concepts are applied to marketing situations. This course is concerned with the issue of research and the application of science for the analysis and the solution of marketing problems. The student will study the planning, execution and evaluation of marketing studies. The student should develop ability for conditioning research studies for the purpose of business decision-making, and increase skills for how to use and evaluate information derived from business research.