As horse-lovers, healthcare is a top priority in the racehorse community. The Merial sponsorship is unprecedented in its range. In addition to including trackside signage and television commercials, Merial and Florida HBPA have expanded the general marketing program to include animal healthcare education and an opportunity to have horses that race at Gulfstream clinically examined for equine gastric ulcers. The only definitive tool for diagnosing ulcers is the endoscope, a device that uses a small camera to allow veterinarians to visualize the lining of the stomach. Merial's presence at Gulfstream bolsters its already strong commitment to animal health nationwide.
Animal healthcare is a joint effort among the trainer, owner and veterinarian.
Merial is pleased to be a part of each winning team. The product has been proven to prevent the recurrence of ulcers and can be administered while the horse is still in training. The product was tested at more than 15 sites involving more than 300 horses of nine different breeds. The 60-second spots heighten the awareness of ulcers, which afflict as many as 90 percent of racehorses nationally. A recent study of 565 horses at major racetracks nationwide confirms this prevalence.