Startups Take the Plunge Bill Geiser's company shows how the Web can help you find the resources to turn your business plan into a business.
Business is all about money and ideas.
And it's cutting the middleman out of business. That makes the Net a really good place for entrepreneurs. A well-designed presence on the Internet can bolster a startup's market image, helping it to appear much larger than it really is. Bill Geiser's experience is a telling study of how startups can harness online resources to cut costs, speed development, and prepare for competition. A year and a half ago his company, Performance General, was just an idea.