An Unconventional Look at the Industry of Tourism and Recreation is the theme for the bi-annual event. Join with an exceptional group of creative thinkers for three days to look at tourism through a different lens through the eyes of those who count on Utah s tourism industry to fuel the state s economy, protect our resources, and provide quality travel experiences. The conference is packed with workshops and seminars on the Winter Games, tourism research, marketing, the Internet, as well as cultural and heritage tourism. Tuesday afternoon is devoted to exploration of the Utah Valley. The Utah County Convention and Visitors Bureau will host field trips to Timpanogos Cave, Sundance Resort, museums and historic sites.
All field trips require advance registration since space is limited.
After the conference, visit Sundance, play the golf course at Thanksgiving Point, or take a ride on the Heber Valley Historic Railroad. On Tuesday night, join the Utah Travel Council in honoring the newest inductees into the Utah Tourism Hall of Fame and hear Kieth Merrill, native Utahn and Academy-award winning filmmaker.