It is hard to avoid controversy when you are effectively the Anglican Bishop for the Olympics.
Christians seem divided on the most appropriate way to respond to the Olympics.
Some feel the primary Christian voice needs to be prophetic , responding to the dark side of professional sport. Others see the Olympics as an unprecedented marketing opportunity for Christianity. On top of that, the media seek you out for comment, hungry to fill another Olympic headline. Bishop Brian King walks this public tightrope with good humour and good grace. The recognition of the need for chaplaincy has been very pleasing.