The American public, internal audiences, allies and adversaries have ready access to information. Information security is transitory and it is critical that information operations at every echelon are mutually supporting and directed at a clearly defined, decisive and attainable objective. Credibility is essential for successful information operations. If an information source is not perceived as believable, then the desired effect of that communication cannot be achieved. Regardless of the source, target or objective of an information effort, in the GIE, credibility is founded in truth and enhanced by validation, corroboration, and consistency.
Commanders require integrated, coordinated, synchronized information operations.
News media coverage of conflicting messages and information communicated by different elements of the command compromises credibility. It minimizes the possibility of conflicting messages, which undermine credibility, jeopardize operations and endanger mission accomplishment. Logistics is critical at all levels of command for Public Affairs mission success, during any phase of combat or garrison operations. Maintenance also plays an important role in Public Affairs operations. A Public Affairs element that has all its equipment cannot function properly if its equipment is inoperative, broken or deadlined.