We maintain a research laboratory in Saskatoon and a research farm at Watrous, Sask. This is the first generation to have grown up on the Internet and the Pool recognizes there are opportunities in the wired world. That being said, the Pool has been and will always be about customer service. As Ford motor company has acknowledged, the fiasco with Firestone tires would have been even worse had people not been on the front-lines looking after customer concerns. The Internet was used to dispel rumours and provide information, but you can't download tires, and you can't download grain.
Agricultural exports are a significant contributor to the nation's economic health.
Saskatchewan Wheat Pool has been a leader in diversifying Western Agriculture. We've opened up hog barns across the Prairies and we've pioneered fish farming of steelhead trout. Lake Diefenbaker Steelhead Trout is an export success story for us. Our subsidiary, CSP Foods is Canada's largest bakery supply company. It manufactures products ranging from bread and doughnut mixes to the icing sugar used by fast food chains in North America.