I wish I could bottle the enthusiasm that new business owners have. But enthusiasm without planning can be dangerous.
Advertising is one area where a lot of newbies make costly mistakes.
So, before you put a lot of money into advertising, make sure you do a little strategizing. Here are some tips to help you make sound decisions about where to spend your advertising dollars and how to plan your marketing efforts. Know what makes you different. Well, if you're shopping purely for a low price, you'll probably go to Sam's. But if you place a higher value on personal, knowledgeable service, the smaller appliance store would be more suited to you.