After you review the following ten reasons that make selling a business different, perhaps you will agree. Making the decision to sell one's business is a difficult enough task in itself.
Adverse things can and do occur when people know, or think they know, a business is for sale.
Confidentiality must be maintained. Employees get nervous and may leave for more stable employment. That may be true in public company acquisitions but is generally not true in private company sales. Your staff represents a significant portion of your company's value. Should your key employees leave, most buyers of private companies will not buy.