All a company needs is their core competence. The knowledge based industries will take over, employing almost half of the workforce. As we enter a new millennium hardly a month goes by without new evidence of serious environmental disruption, including, most recently, freak storms that battered the Eastern United States and floods which have inundated the Indian state of Orissa. It is clear the natural world is under unprecedented pressure. It's business that often gets the blame, but I believe that only it can resolve our environmental crisis.
Consumers can demand greener products.
But, as the present argument over road policy here in Britain shows, we are not prepared to make radical lifestyle changes that would make big differences to the environment. Economic growth will continue. Most of the world's people are not even on the consumption bandwagon yet, but they desperately want to achieve western standards of living. We all look to governments to resolve environmental problems, and we are likely to see more calls for business to be regulated and controlled. But it is increasingly difficult for governments to establish effective measures to protect the environment.