It's an adrenaline flow that just can't be matched by anything else. Everyone's a Coach , the 1995 book that Shula co-authored with Ken Blanchard of The One Minute Manager , outlines a set of personal philosophies that can easily be applied to the boardroom as well the football field. The problem with most leaders today is that they don't stand for anything. In Everyone's a Coach , Shula asks the reader to examine his or her own beliefs. Because beliefs are what makes things happen.
Beliefs come true.
Inadequate beliefs are setups for inadequate performance. Keep winning and losing in perspective. Lead by example. Go for respect over popularity. Value character as well as ability.