We look for reasonable speed with a variety of file speeds, and any time-saving summarization options. Generating reports refers to the inclusion of useful filters such as reverse DNS lookup, ad tracking, and trends over multiple days. We reward packages that can track the clickstream a guest s path through the site. We are especially interested in the quality and variety of report templates accessible to non-IS personnel. Users should be able to create and save custom templates.
Analysis aids refers to tools that make the data more readable and easier to understand.
Reports should include graphical data summaries. Text descriptions of data in the charts are also helpful. Some packages also offer data mining, which incorporates data from other sources into reports. When a report is compiled, we look for the soft-ware s ability to export data into spreadsheets, word processors, and other databases.