You name it. I watched it. Or read it. Still, a few stand out. I think the reason is that in the same way I enjoy poetry, I've always had a keen appreciation for the skill of distilling a complex idea or an emotion into thirty or sixty seconds on television.
Advertising often gets a bad rap.
But when it's really good, I think there are powerful lessons for writers to learn from the act of manipulating an audience to feel before they think or vice versa. Carefully constructed description. The impact of surprise. Brevity of wit. I try hard to accomplish some of the same things in my own work - whether for TV or features.