Normally, it's a scratch-off game such as the lottery and serves as a customer reward or as added punch to a specific marketing program or promotional effort. Instant-win games are also strong motivators of trial purchase. Collect and win. Match to win. Listen to the radio, watch the television, check the newspaper ad to see whether your card matches the winning number.
Customers activate the card by phone to see whether they're a major winner.
Hit up manufacturers, suppliers and vendors for prizes and for funding. Games generally work better for retailers with multiple locations and a broad customer base. Companies such as Creative Promotional Solution can provide professional advice. Most games will run for a period of four to 12 weeks before wear-out occurs. All games and sweepstakes require disclosure of important elements, including the number of outlets, the odds, the geography and the value of prizes.