Businesses have discovered that investments in the arts can produce bottom line results . The arts audience is vast. More people in the United States pay to attend arts events and performances each year than sports events.
Consumers consider philanthropy when making purchasing decisions.
More than a third indicated they would be very likely to switch brands based on a company's philanthropic support. The public remembers the name of companies that sponsor the arts. Spark creativity in the workplace and the community. Students who study the arts achieve higher SAT scores. The arts contribute far more to the health of the U.S. economy than most people would ever imagine.