Mail lists, meeting schedules, follow-up calls, letter writing, etc. Campaign managers must be detail-oriented and organized. Consultants can help, but you need staff as well. Isles mission to foster more self-sufficient families in sustainable communities seems to pleasantly surprise people. When we talk about our efforts to measure our progress against that mission, and our work on the Success Measures Project of the Development Leadership Network, they appreciate it even more.
Campaigns cost time and money up front.
A large investment of time and, to some degree, money went into three public relations pieces a video, Campaign Case Statement, and an internal communication strategy document. They are bringing enormous dividends. The video enables participants in our work to tell their stories in their own words a powerful tool. Capital campaigns are only part of a strategy. The campaign is part of a longer-term strategy to connect to many new people and sources of funds, including a major gifts and planned giving campaign that will follow on the heels of the capital campaign.