That is why Steps 1 through 3 are important. This is where most organizations fail, particularly those with moderate executive commitment. Because the masses does not buy into the vision. They are resistant to change. The do not believe the company is serious.
Corporations comprise individuals who make up teams, business units, departments and divisions.
Each group has its own bureaucracy, subculture and political power base. Each individual has his or her own biases, family influences, career goals, personal agendas, etc. Here, as with educating senior management, the training starts before the training. In other words, before you take a single employee through a session to learn about appreciating people who are not like themselves, you must communicate why change makes good business sense. More important, you must convince them of what's in it for them, personally.