John is also a co-founder of Restaurant Voice. Click here now to read John's latest work. In our personal lives, most of us would like to believe that the more someone knows us, the more that person will like us. As the old saying goes, to know me is to love me. Interestingly enough, it's also the essence of customer service.
Customer loyalty develops as customers feel a connection with a company.
It's important because customer service does more than simply provide a means to drive sales. I like to think that when companies have a commitment to customer service that it raises the bar of competition. The only way companies can effectively accomplish this is through their employees. As the competitive bar goes up, the quality of employees must go up equally. Having better employees is good for the individual employee, good for the company and very good for the customer.