Others point to a different corporate culture inspired by Generation Xers. Mike Sullivan, an international management consultant from Doylestown, Pennsylvania, perceives younger people as being more assertive than the previous generation. They move up the ranks quicker than past generations. Many companies have chosen to address the needs of employees before they get the itch to move on. Human resource research has concluded that empowered employees tend to be more loyal and productive.
Companies lure away people who feel they are no longer learning or growing.
Personality conflicts with direct supervisors or a perceived lack of opportunity, he added, are more likely to drive employees in search of greener pastures. Throwing money at an employee to keep him or her can also cause a dangerous precedent. If employers see to it that employees are always learning, they have a better chance of keeping them. Notorious for neglecting to engender company loyalty, PR firms now seem to be listening. GCI, for example, recently enacted the GCI Academy, a training and development program for employees.