Cypress MicroSystems, Inc. will take advantage of Cypress's extensive sales organization and distribution channels to market its product. I plan to execute this by coordinating the marketing and merchandising necessary for the design engineering community to discover how useful this product will be in their work. The technology brings the first customer configurable, mixed mode, 8-bit microcontroller to the embedded community. Embedded designers will be able to create their own specific peripheral set, including embedded analog peripherals. He understands our customers' needs and the impact our new technology can make on those requirements.
Customer satisfaction is essential with a startup.
Polen comes to Cypress MicroSystems with over 30 years of sales and marketing experience in high-technology industries. Polan's most recent position was director of marketing at Sharp Microelectronics of the Americas, where he was responsible for their programmable system products. Polen earned his B.S. in Electrical Engineering from California State University at Northridge. Established as a subsidiary of Cypress Semiconductor Corporation in the fourth quarter of 1999, Cypress MicroSystems's stockholders are its employees and Cypress Semiconductor. The close association with Cypress Semiconductor allows access to their process and design technology, and field sales and applications forces.