Justice Who gets to decide may influence the decision. Take the role of external observer and seek the least well off in the situation at hand. Justice tries to protect or improve the plight of the least well off. Introduce ethical questions early in the decision process. Use ethical standards other than self interest Consider all stakeholders Stereotypes Profit and morality are incompatible.
All ethical problems have simple solutions.
There is always a right and a wrong answer. Ethics is simply a matter of obeying laws and regulations. Society will force ethical behavior if it is not forthcoming. Business often has superior resources to contribute to ethical decisions.