Even with new technology to find and filter candidates, an important aspect of this is the web site itself. Unfortunately, most web sites are designed primarily for customers, not candidates. As you drive more potential candidates to your web site through an aggressive multi-level Internet sourcing strategy, it's important that your web site doesn't leave them cold. Here are a few principles we've observed in creating a candidate friendly web site.
Candidates are in demand.
Treat them as special to lure them to your site. Most home pages are geared more towards customers. Your web site should emphasize your current and future team, as well. Don't sell the job, this cheapens it, and drives candidates away. You'll attract more candidates, and close on better terms.