We've evolved into a company that not only sells pencils and pens, but about 300 other advertising specialty items. We heard some good things about your support of dealers. Atlas is a very visible company. We are a household name with teachers and schools. Basically, our policy is to direct these teachers to their closest dealer who supports us and carries our products.
Dealers love it.
It's like finding a new customer who not only comes in to buy Atlas pencils, but everything else that dealer sells. We support the dealers to thank them for supporting us. I'm not sure you have seen the new bright and shiny glitzy foils. They are the best sellers in the educational industry. The dealers love the foil pencils with designs silk-screened on them.