The commercial was somewhat insulting. We made many mistakes in terms of the Southern sensibility, but we've worked hard to fix them, and have definitely changed for the better. Key changes came through an appeal to the Gulf Coast locals market, which Dahl defines as people who live close to the water between New Orleans and Pensacola, Fla., and drive to Biloxi for a few hours of gambling. Our buffet prices send a direct message to locals that the Beau Rivage welcomes their business. Its capacity almost doubled, from 330 to 620 seats, and food selections tripled, emphasizing local seafood.
Chefs prepare items with local flavor, including fried green tomatoes.
Other Beau Rivage restaurants have adjusted food offerings and lowered their prices. Dahl said local players demand loose slots, but when he took over the property, the slots weren't loose. But the floor was tight. We loosened the floor. I think it's the loosest floor on the coast, and the frequent visitor will figure it out.