They have been known to occasion heated discussions at any gathering of sign makers. For the purists in the sign industry, quality signs are those that are the product of handcrafted materials and methods. The purists hold the view typically that banners are some of the trash of the profession. For the modernists in the sign industry, quality signs are those that are the product of technological know-how and technological equipment. Those who see themselves on the cutting edge of progress hold the view that banners are a reputable part of the more modern, more efficient, and more profitable improvements.
Banners are the products for effective advertising.
They come with computer hardware, software, printers, plotters, and change. They come with the concepts of marketing, branding, and presence. But think of big banners from the perspective of the customer. Big banners are easy to see. They are big.