I'm always taken aback when someone asks me how much time I devote to marketing. Every single thing I do is marketing. Talking to strangers at seminars or group meetings or even in elevators or taxis is marketing.
Customer service is part of marketing.
I am an unabashed, relentless, promoter of my services and products. I get the drive from the love I have for this business. It's important to accept that many of the tips and techniques may not be appropriate for you. However, if you open your mind, you'll come up with a version of the idea that may be perfect for you and your business. That's just talking and having fun with customers.