However, I know that very frequently the other scenarios are much more likely, unless, like us, you specifically engineer number four. Whether acting as a customer or as a supplier, many people regard selling or marketing as equating to manipulation, trickery or deception. In some instances, as a buyer you won't see this until it's too late. It's an adversarial approach that just doesn't pay off. But sooner or later, the word gets out.
Clients feel manipulated and the seller's credibility is shot to pieces.
Clients are not treated as the enemy . When we work with you our goal is for a mutually satisfying, mutually profitable joint venture . We won't focus on overcoming your objections and pushing you for an order. An organisation only needs to do this when they're trying to sell something to someone who clearly doesn't want it or isn't in the market for it. We know that if we can logically explain what are the benefits of working with us, when you're ready you'll let us know.