Mediums such as TV, radio, print, banner ads, email and co-op promotion would be utilized. It's a newspaper. Long before there was an Internet, merchants used newspapers to advertise their products and services. Everyone is familiar with the format, everyone knows how to use it. Merchants and their ad agencies can 'relate' to the value of a newspaper as an advertising medium.
Consumers can instantly acclimate themselves to the format without confusion.
Localization is another unique selling point. Everyday there are new ads, new editorials and new contests. Sunday home delivery. The company President has been with the AP, Richmond Times-Dispatch, has been a bureau chief for national news services, operated two successful PR firms and is a senior officer with Blue Cross and Blue Shield CFO, a senior executive with Price Waterhouse Cooper. A Business Plan is available to interested, serious enquirers.