You'll hear someone playing a grand piano, the floors will be covered in thick carpet, the lighting and colors muted. Moreover, the sales personnel will be friendly and helpful. What you sense is not merely that Nordstrom is different, but also that Nordstrom cares. They've taken extra trouble to make the environment welcoming. They've made an art of customer service.
Art is always personal.
Rembrandt, Matisse, and Picasso are all brilliant artists, but each is unique. Only Picasso can be Picasso. Only Nordstrom can be Nordstrom. And only you can be you. Bringing your soul to your business means that you allow your values and your vision to drive your company's direction, as well as anything you might read in business books - or even business advice columns.