These three P s are the hallmark of a successful e-Business environment. Being precise in e-Business entails simple actions that if overlooked can cost a company millions in lost sales. A poor site design negatively impacts relationships with partners, suppliers and buyers. An easily navigated site ensures stability as companies can create an inviting, frictionless business environment for their customers. And finally, the definitive value of precision lies in keeping the transaction quick and simple and more efficient in the online world than it was in the paper-based world.
Customer retention relies heavily on making the user s experience pleasant.
Capturing customers attention within eight seconds is critical to e-Business. By achieving and maintaining a Web site access speed of less than eight seconds, businesses have already won the first battle in keeping a customer. While the effects of page load time on customer satisfaction have been studied and quantified, little has been said about the second key aspect of browser centric page response page load variability. Page load variability, or the variability of page responses due to both Web server loading as well as network congestion changes, directly impacts a users opinion of a site. A Web site capable of delivering content consistently independent of network conditions and Web server loading will significantly improve user satisfaction.