Well you love her proportionately as you conform to the standards of the Church, proportionately as you do those things that will get a temple recommend, as you do those things that will keep in binding and sealing force the covenant of marriage that is made in the temple. Suppose you cannot get a temple recommend because you do not keep the Word of Wisdom. I love this cup of coffee or this cocktail more than I love the girl I expect to make my wife. Suppose you cannot get a temple recommend because you do not pay an honest tithing. I think there is nothing in this world more important than celestial marriage.
Celestial marriage is the gate to exaltation.
With it there is eternal reward. Without it, there is an eternal barrier placed, past which men cannot go. If we have a continuation of the family unit, we have eternal life. If we do not, we have immortality or a lesser degree of salvation. But we are denied the fulness.