Companies are in business to offer products or services that generate a profit.
This is an exchange of energy flowing from employees to a company and back to employees in a constant cycle. Keeping this energy flowing smoothly is what generates higher productivity, higher morale, healthier working environments, happier employees and higher profits. In order to direct employees' energy, the leadership of a company sets certain goals - increasing sales, creating new products, serving customers better, performing more efficiently, etc. In most companies, the goal-setting process is done as part of the annual budget process or quarterly financial review process. However, many company goals are never shared with the employees who must make them happen.