BPI - Bytes per Inch, the amount of information that can be stored on a magnetic tape. They are accountable for fees, run charges, tape and shipping if the order is cancelled before the mail date. They are responsible for payment in full if they cancel their order after their mail date. Card Deck - A mailing that is comprised of a deck of cards advertising different products geared to a particular audience. Cartridge - A type of addressable material available to most lists.
Cartridges generally can store more data than a magnetic tape.
Catalog List - A mailer that offers products or services via a catalog. When a mailer orders these they are generally provided at no charge. The mailer needs a special machine that separates and adheres these labels to their mail piece. A clearance is generated during the processing of a current order. We generate these on new mailers to the list, new offers, or if the mailer is requesting something special such as pricing or an exchange.