You just want to add on to it. Focus on the end customer. We are trying to foster customer loyalty. A brainstorming session is employed to determine tactics. The next step is to write a requirements document for the site that you give to the technology people that spells out what you want your site to have.
Content is imperative.
You need to keep the site fresh. Abiassi keeps content funneling in from other sources, including Reuters, Inman News Service and Realty Times, and is able to choose what she posts. She also links to other sites. What you cannot do is take possession of the material and claim that you wrote it. The majority of these sites like to be linked because your site is, in effect, advertising and marketing theirs.