If you spend very much time with them, you ll begin to like them. You will no longer be objective. Targeting the Audience When people buy advertising, they shop for the medium that can best reach their target audience. You don t sell cemetery plots on a hard rock station. Or acne remedies in a magazine for retirees.
Advertising agencies know the number of people who read, listen to, and watch local outlets.
They have the demographics. In some cases, through market research and focus groups, they practically know what the audience had for breakfast. If you need to sell stories on a regular basis, visit a local advertising agency and learn more about the audiences for each local media outlet. Find out how many subscribers, listeners, viewers each has. Male and female breakdown.