Proof of ownership of the trade name can be established under current jurisprudence, for example, incorporation. Many trademarks are shared by distinct enterprises nationally and international for unrelated goods without confusion, for example, American. Trade names are unique, for example American Airlines, American Express, American Automobile Association 11. Proposal To establish a single iTLD with domain names limited to trade names. Registration requires proof of ownership of the trade name.
Allocation is on a first come first served basis.
Conflicts are settled by dispute resolution and the courts, not the domain manager. Allocation of names is independent of country of origin of the applicant. The popularity of search engines has increased user efficiency in finding a particular subject, product or location on the Internet. It is no longer necessary to rely on a top level domain name to find a location. A iTLD name takes a user to the location of the enterprise and a second level domain name takes the user to a trademarked or generic named product or service.