B. Major Change Factors Affecting Marketing's Future 1. Technology is dramatically changing marketing exchanges.
Collaboration is as important as competition.
Quality isn't optional, it's standard. It is necessary to monitor world markets as well as local conditions. C. Internal and External Factors in the Marketing Environment 1. The marketing environment consists of all the internal and external factors that directly or indirectly influence a marketer's success. A marketer can influence some of the factors, but others, such as the competition, are beyond their control.