Layout is exceptional. It is well spaced, and neatly cut and pasted. Effectively uses the creative space to capture the audiences' attention in a clear and informative way. Uses a variety of color and font that does not interfere with legibility. Layout is neat and organized.
Creative section is used clearly and in an informative way to capture the audiences' attention.
Uses either color variety or font variety not both. Layout is sloppy, spacing is not used effectively and interferes with legibility. Creative section does not provide a clear understanding as to what the image represents, and leaves the audience wondering. Layout is sloppy and confusing. Project lacks a creative section.