I have become all things to all men so that by all possible means I might save some. I do all this for the sake of the gospel, that I may share in its blessings. A given fact of the world we live in is the enormous cultural variety it contains. Culture can be defined as the way of life of a particular society, including its patterns of thought, beliefs, behaviour, customs, traditions, rituals, dress, language, art, music, and literature. These particular systems of beliefs and practices are based on the assumptions people make about themselves, about the world around them and about ultimate realities.
Cultures involve the world views, social structures and institutions that give meaning to life.
Cultures provide people with the means of expressing their deepest feelings formalised ways understood and accepted by those around them. Culture is a non-verbal but significant language we must master in order to communicate meaningfully with our target people. No one would think of preaching the Gospel in a language not understood by his audience. A culturally appropriate approach to evangelism is not only a means of making Christianity understandable and attractive to the unconverted, but also of making the local church genuinly indigenous. The wonder of the gospel is that it is offered freely to all assuring them of God's personal love for them in their given context.