An excellent course for someone wishing an overview of business, or for the person who has not worked extensively in a business and wishes to get some solid background. Highly recommended for all people without significant business experience. Normally taken prior to BUS M113 and BUS M115. A beginning course in management emphasizing the development of problem identification, analysis, and problem-solving skills. Concentrates on the human side of management through coverage of such topics as motivation, planning, leadership, team development, decision making, communications, and organizing.
Case studies are a major part of the course.
Offered every semester. Introduction to Marketing - 3 credits A general introduction to the marketing concept. Topics include discussion of the strategy development of the product, price, place, and promotion elements of the marketing mix. Students should be able to read and write above the ENG M100 level. Offered every semester.