They spend too much time trying to sell the home, project or work, rather than what they know. We're not writing to help the builders. We're writing to benefit customers, the public, the readers. Those are the now immortal words of Judy Stark, Homes Editor of the St. Petersburg Time, who along with other real estate media types, was interviewed for the book's second rendition, more than a decade in the making. If you are an industry source for the media, the book says, if you know your facts and can articulate them without pitching yourself or your product, you are invaluable to the media.
Credibility is also the book's hallmark.
We got a lot of input from the media for tips. We asked clients for tips. Along with media tact, the book is compiled with the latest information on public relations strategy, writing news releases, artwork, distribution, events, crisis management, working with a public relations agency and more, including using Web sites to get the word out. While the book offers much marketing and public relations guidance specific to builders, anyone who is public relations-challenged can begin to rehabilitate their marketing skills with it or the brochures. Top Resale Shoppers Browsing For Housing Broderick Perkins has been a consumer journalist for 23 years.