Aficionados are unlike regular smokers, who are almost indifferent about brands.
But for those who have taken a more 'refined' approach to smoking, words like montecristo instill very deep associations with pleasure. Montecristo have a long and colourful history associated with them, and many montecristo and montecristo smokers have been popular historical figures as well. Many politicians, actors, models and tycoons have become associated with the refined experience that a qualified tobacconist can provide. While it is almost certainly true that individuals have their own personal tastes, they would probably tell you if asked, that their tobacconist has been most instrumental in the development of their knowledge base, and the acquisition of samples otherwise difficult to procure. They have come to realize that only a close relationship with an authorized dealer will guarantee them the kind of smoking satisfaction desired.