The Sequel Deciding whom to trust with your health is no easy undertaking. Unfortunately, it is becoming necessary to make this decision more often than ever. With that in mind, a growing number of doctor referral services are coming to the fore. These Web sites offer decision support tools such as physician selection filters, profiles and ratings. Only those doctors that meet the minimum criteria have their profiles listed.
Consumers can also create their own physician reviews.
The company anticipates a July release. The founders and management team are physicians or former physicians. Chairman and CEO David J. Shulkin, M.D. created the site in 1999. Shulkin was formerly the Chief Medical Officer and the Chief Quality Officer at the University of Pennsylvania Health System. The team comprises six additional MDs.