Clients are encouraged to release their creativity by drawing on the walls with crayons. Membership includes invitations to exclusive monthly seminars as well as breakfast, lunch, and dinner meetings where CEOs can rub elbows with leaders from the worlds of design, media, and academia. At the Fourth Room, expect to be taken on expeditions into the creative unknown by the company's founders. Here's a short tour. This is the Room of Great Works.
All work done here seeks to win the greatest acclaim.
But those who look for honor are often inclined to take that as their goal. Having made a beautiful thing and been honored for it, a hunger haunts their minds. They are condemned to repeat their best work, painting in ever-paler shades an idea that once was in shining color. In the Room of Great Reason, small groups work to analyze questions of the world. Some make numerical models that whir like clocks.