The advantage is that the application can be run from any computer, and the software is routinely upgraded and maintained by the hosting organization rather than each individual user. Traditional contests print a set number of ballots, allowing odds to be determined. Still, contests and sweepstakes are popping up all over the Internet. The latter kind is becoming more popular with retailers such as La Senza and with their customers. They don't think the contests are terribly commercial.
Contests are nice things.
They're part of having a quite pleasant visit. Retailers such as he know that although it is a challenge to entice customers to visit an e-commerce site, it's an entirely different matter to keep them coming back. Good products, reasonable prices and strong customer service are important, but a little bit of goodwill, a dash of advertising and some interesting content help to grab shoppers' attention. Gift certificates for store merchandise are also popular prizes. Disney Online also understands the need to give consumers something beyond pure products.