Creativity is a way of thinking and a way of doing.
It involves the ability to generate many ideas and choose the best of them. Sometimes it is expressed as a work of art, other times as a practical solution to a problem. Creativity can generate ideas for new products and solutions, as well as connect ideas to needs. Creativity will continue to be an important survival tool for individuals, groups, and businesses. Improvement of products and ways of doing things, as well as development of totally new products and processes, will be essential for survival, in both the work environment and everyday living.