There are also several present, and expected future, issues and trends in the healthcare sector that we, as members of the MHSS, must consider as we develop new marketing plans and strategies. It also shows some of the ideas currently used in the civilian sector, and explores the future of civilian and military healthcare. As the Cold War ended, America's military, including the MHSS, began to downsize. The MHSS already faced considerable problems with cost and access. The MHSS needed a new delivery system that would improve access, contain costs, and enhance readiness.
Beneficiaries can choose from three plans.
Inform audiences about the attributes that make the MHSS a world-class healthcare system. Promote wellness programs and educate beneficiaries on their importance in a managed care system. Provide OASD-HA, the Uniformed Services, and Lead Agents with timely and accurate market information. 1 Lead Agents are responsible for all marketing efforts in their regions. They approve all contractor-developed marketing materials.