Profit from 1st World sales still provides the capital that funds the 3rd World marketing. Sales volumes are high in 3rd world, but profit margins are small. So 1st World campaigns are very important. Another item is to identify countries especially vulnerable to TTC attack. TTCs target countries that have had rapid rises in their per capita incomes.
Consumers have unaccustomed disposable cash and TTCs try to turn that into a tobacco addiction.
Simple economics will tell which countries these are. The ACS acknowledges that this plan will work only if it has general support. There must be recruitment beyond just health workers. Environmental groups, International Aid group and community groups must be encouraged to help for a better world. About the Authors of 'Tobacco in the 3rd World - A Resource Atlas' Dr Simon Chapman lectures in Public Health.