DCA signed a franchise contract on 28 September in Vienna, enabling a joint-venture company to be set up with Imperial Bank and Slajanska Bank from Moscow, with DCA being the majority owner. Kraljevic says that they have thus created the biggest Diners Club in the world. A room for all The strength and expansion of Diners Club has not put off other agents and distributors of payment cards in Croatia. The number and types of cards has grown in recent years, proving that there is ample room for all. The trend combines the local habit of delaying payment with the feeling of being part of the world's move away from cash payment.
Card issuers are determined to win clients.
Hence, in addition to issuing cards covering individual expenditure there is a series of schemes aimed at issuing corporate cards which company managers can use to pay business expenses, and another business card intended for entrepreneurs and owners of smaller companies. The Europay Centre has been most active in this field. Seventeen thousand individual cards have been issued in a very short time. The company expects 6,300 of the bank's corporate clients to request an average of 20 to 30 corporate cards each for their top management. The edge which the Europay Centre relies on is the fact that the bank card can be used to pay in far more sales and service outlets than other cards, and it is possible to draw cash in practically any bank, which greatly increases security against embarrassing situations.