This process generally begins with a determination of a reasonable asking price. These are key factors in getting your property sold at the best price, quickly and with minimum hassle. The next step is the market plan. Often, your agent can recommend repairs or cosmetic work that will signifcantly enhance the salability of the property. Marketing includes the exposure of your property to other real estate agents, the public, open houses for agents, etc.
Advertising is part of marketing.
There is a misconception that advertising sells real estate. When the property is marketed with agent help, you do not have to allow strangers into your home. Agents will pre-screen and accompany qualified prospects through your property. Negotiating The negotiation process deals with much of the same issues for both buyers and sellers, as noted above under the buying process. Your agent can help you objectively evaluate every buyer s proposal withour compromising your marketing position.