Jackson suggests that written communication should use what he calls power writing, which includes emphasis on word and paragraph order, use of white space, fragment sentences and paragraphs, and dramatic punctuation. The book describes how to listen to each customer or segment, then take advantage of new technologies and practices to design plans. Authors William Haig and Laurel Harper try to help readers create a logo that reflects a firm's essential characteristic or spirit, can be identified instantly internationally, becomes familiar, and sustains its power. Online DynamicWeb Enterprises has integrated a UPS Quick Cost Calculator into its flagship product, EDIxchange, an Internet-based electronic commerce suite. The addition allows EDIxchange to make real-time requests for shipping rates from the UPS site.
Customers can thus compare costs for different delivery services.
Viaweb has announced the availability of Live Store 3.0, a package that combines store-building software, secure hosting, and tracking tools. The program allows online merchants to analyze sales trends, and see the path taken by customers through the site and what keywords they typed into search engines to get there. The program has a built-in HTML viewer for viewing results while changes are made. Intellinews is an agent that searches preselected newsgroups for postings that match subscribers' filtering criteria. When a match is found, subscribers receive e-mail notification, allowing them to reply to newsgroups seeking their services, rather than spamming a host of groups.