This fuel has an energy density very close to that of gasoline and is very clean burning and safe to use. Our second targeted market is micropower fuel applications for small outdoor and indoor appliances and critical-use emergency backup power sources. The third area is longer-lasting batteries. We are developing batteries that could last over many times longer than current alkaline batteries for use with personal computers, hand-held personal digital assistance, cellular and wireless phones, cameras, video games, hearing aids and the like. For the next few months, you should look for key announcements in commercial partnerships that help enable the broad use of our technology with some leading companies and manufacturers in key industries.
Applications have to be positioned to reach the mass market quickly.
Our basic strategy and our execution plan accounts for those elements. First of all, we re looking to create market pull for our technology solutions by signing and announcing collaborative agreements in all markets with leading companies. Second of all, we want to raise the visibility of our firm and our vision by influencing industry thought leaders and, where appropriate, influencing public policymakers in the area of energy and environment. Then thirdly, we re moving rapidly to complete our full commercial capability as an organization, creating a very flat horizontal organization that can execute quickly, addressing all four market needs in transportation fuel, micropower, longer-lasting batteries and the borohydride supply chain, and then establishing an infrastructure that s lean but capable of growing quickly with us. Those are key attributes and expectations that our current investors have that I think create an environment and opportunity for new investors as well.