However, the theory of one-dimensionality and the nature of its transcendence have been developed beyond their original directions. The means of mass transportation and communication, the commodities of lodging, food, and clothing, the irresistible output of the entertainment and information industry carry with them prescribed attitudes and habits, certain intellectual and emotional reactions which bind the consumers more or less pleasantly to the producers and, through the latter, to the whole. Human activities in contemporary society tend to become integrated into the mainstream and redefined within dominant ideologies. Part of this process entails the integration of systems of domination into those activities. Child rearing becomes child care.
Art becomes commodity.
Skateboarding becomes an X-Game. Shoes become Nikes. Climbers become sponsored athletes. Free time becomes the leisure industry. Public space becomes private for-profit space.