Customers expect solid information. Providing your customers with tangible information lets them know that you value them and respect their ability to make sound decisions. When they feel that they're respected, they're more open and willing to do more business with your company. One way to ensure they receive beneficial information is to ask probing questions during your conversations to uncover needs they may not have voiced. For instance, ask about the objectives they've set for their company, and the problems associated with attaining them.
Customers expect options.
Customers don't want to be told that there's only one way or one solution. They'll respond positively when they're given options. Options are essential because they create dialogue and discussion. Open dialogue can lead to more sales. Customers expect single source service.