Eye-catching graphics should be as large as possible. Call your graphic designer in advance and discuss what kind of image you have and how to provide it to them. Most show attendees want to see as much as they can. So even when you grab their attention, you must be able to show the advantages of your products quickly. Make sure you have knowledgeable employees who can answer questions from observers.
Demonstrations invite discussion.
Ad specialties are more and more popular, and they come in an endless variety. These are ad specialties aimed at true potential customers. These items are usually a bit more substantial, but you should purchase fewer. Unless a customer has immediate need for your business, most flyers end up in the trash. This is actually a good thing.