Some supermarket chains are finding it necessary to post information on the sources of their salmon. The answer being given more and more often is fish farms. The ostrich approach might be the simplest road to guilt-free fishing. No awareness equals no guilt. Stick your head in the sand and go fishing.
Denial represents another conscience-free approach.
Sport anglers like to deny that they have much impact on the world of fish. Sportfishing has far less an impact on offshore pelagic species like yellowfin, albacore, billfish and dorado. Lack of impact, however, is no excuse for a slaughter on the water. Another form of denial is homemade theories. These are individual creations and usually lacking any scientific foundation.