According to The DMA's Economic Impact study, from 2000 - 2005, direct marketing industry employment growth is expected to increase at an annual rate of 4.7 percent, almost four times the overall U.S. annual employment growth rate of 1.3 percent.
Direct marketing is no longer unseen in the U.S. economy.
Its ability to deliver accountability and build relationships with customers has made it a winner as we move from the Information Age to the Digital Age. By 2005, an expected 18.5 million jobs will be available. Radio follows, with 5.8 percent of all direct marketing workers, and direct mail is next, with a 4.4 percent increase in employment projected over the next five years. Previously, it has been sent by email. We've added a copy of Janet's CV to this web site today.