If you don't advertise what you've got, few people will notice or buy your products. It takes some time and effort and perhaps a little money, but it's essential to your success. Here are some ways to go about it. If you have the bucks, you can get everybody to notice your product. The trouble with that idea is that it takes a barrel of bucks.
Advertising is hideously expensive, and few shareware authors can afford it.
Lately an alternative has appeared that might be worth considering. But all publicity is good, so if you can afford a small Web ad, it might be worth the experiment. Your Web Site Set up a Web site of your own. Your site should give the same information that's in your Read Me file. You can put big screen shots and such on separate pages for people who are willing to put up with big downloads.