Let me just say that I can't remember having been at a conference where the discipline of attendance has been so good as at this one. Benefits before features, a very old sales adage, is as appropriate to archives as it is to double glazing. The commercial exploitation has to start with the market and not as is usual with the footage. We have segmented the market based on the analysis of different types of producer. We spend time figuring what we can deliver to each of them.
Different customers have different needs.
It was in the area of picture management where fundamental changes had to be made. ITN intends also to digitize their collections in the future offering opportunities to exploit it more quickly world wide. S teve Bryant, Keeper of television at BFI and also Secretary General of Fiat gave a good survey over how the situation is for the preservation of Audiovisual material throughout the world. Very few countries have made it a national obligation having some kind of statutory deposit. The Netherlands have a selective system which always is difficult and UK has a mixture of legal deposit and selective system.