Girlshop is growing steadily, though the site, with its operations geared toward small orders, has no ambitions to become a mass-market retailer. That said, we still want to be big. We want to capture our full potential market. The site's stable of eight designers has expanded to more than 40. Steady Growth Girlshop says small designers sign on because the site offers them exposure with low risk.
Designers send over samples to be photographed.
When orders come in, Ms. Eisman sends messengers to pick up the items from designers, and Girlshop does the packing and shipping. As a result, the site keeps little inventory on hand. It's also convenient for Girlshop, since the company doesn't need capital to buy goods and doesn't get stuck with merchandise that doesn't sell. In recent months, the company has been holding steady at about 60 orders a day. While Girlshop isn't aiming for mass-market success, the company does have ambitions.