Also test straight selling campaigns to outside lists without direct mail. The telesales campaign was able to contact 1,198 attorneys and convert those contacts into 161 orders. Another campaign was subsequently run to an outside list and tested. A financial newsletter publisher seeks to increase the renewal rate of first year subscribers. Direct mail was relatively ineffective, and conversion had fallen steadily over the years.
Customers are able to subscribe through their business or personally.
Both business and home addresses and phone numbers are available. Inform customers that their subscription will expire within 30 days. Stress the benefits of keeping the publication by highlighting some upcoming features. Incentivise by offering 2 free months of the service when customer pays with a credit card. Offer other products for additional sales opportunities.