Feedback supports movement toward fitness. Through the constant exchange of feedback, the individual and its environment coevolve towards mutual sustainability. As we reflect on the capacities that feedback can provide, it seems we are seeking many similar attributes in our organizations. But we haven't replicated the same processes, and therefore we can't achieve the same outcomes. There are some critical distinctions between feedback and measurement, as evident in the following contrasts.
Criteria are chooses what to notice established externally.
To create measures that more resemble feedback, we suggest the following questions. Measures are meaningful and important only when generated by those doing the work. Any group can benefit from others' experience and from experts, but the final measures need to be their creation. People only support what they create, and those closest to the work know a great deal about what is significant to measure. If these questions seem daunting, we assure you they are not difficult to implement.