To accomplish this you must focus on using past experiences and knowledge to build a positive and personal professional relationship. By following these ideals you will succeed. In the mist of economic and social turmoil, most people react negatively, losing their sense of direction, developing a sense of frustration and increasing their own stress level. That is why it is critical for all municipal leaders to have a strategy to not only survive change, but also to thrive on it. Change will be your enemy without excellent communication with your electorate.
Communication is the only way to create an effective change process with understanding.
It is the responsibility of those in the media, our elected officials and others in positions of power and influence, to do all they can to equip our citizens with what they need to solve the challenges we face in our communities. Good communication is essential so our citizens can make informed conclusions in their efforts to understand the workings of their government. When you create a partnership between the public, the press and the body politic you will address the concerns of the community. Just as businesses must change in order to respond to the changing environment and the demands of a global information economy, so must government. The need is greater today, than ever before to become more flexible, adaptable, innovative and responsive to the needs of our citizenry.