This shows that the salesperson listened, while laying the groundwork for his solutions. So this part focuses her attention on the components that are most relevant to her. What every customer wants today is to be treated as an individual. Great cover letters, like this example, solidly connect with the buyer on an individual level. What Cover Letters Are Not Cover letters are not static brochures or sales sheets.
Cover letters are never the same for any two customers.
Cover letters are not places to talk about things that don't interest this customer. Cover letters are not preprinted and stuffed as-is in every literature kit. Cover letters are not the place to tell your entire story. What Cover Letters Are Cover letters are vehicles to connect with the buyer on an individual level. Cover letters are devices to prove you heard and understood the buyer's unique needs.