As an Image Consultant I have seen the dramatic effect wearing the proper colors can have on your image. While doing color analysis people find it really amazing to see these effects as well. Your skin looks younger and healthier, eyes look brighter, teeth look whiter. Makeup colors should be chosen based on your natural hair and skin color, NOT to match the color of your clothes you are wearing. Here are a few guidelines to go by.
Brunettes look better in deeper, brighter blue-based shades.
Blond hair with skin that tans easily should look for cool, powdered blue-based shades. A redhead with delicate skin will want to choose makeup with warm, golden tones. Blond hair with fair, delicate skin that burns easily should opt for clear, bright, warm shades. Never assume that brown, earth tones look good on everyone. There are cool earth tones and warm earth tones.