A lively discussion of the benefits of branding, how the Internet changes everything and case studies. Case studies from Yahoo, Fogdog, Cdnow and many others. Great material on branding in general. Not so much a book about the net, though there is a small chapter. From the acknowledged master of branding, a former UC Berkeley Professor who has written several seminal books on branding.
Customer service is the most important assett of any company.
101 Ways to Promote Yourself , by Raleigh Pinskey. Lots of great ideas. Consulting, Advertising and Marketing Complete Guide to Consulting Contracts, by Herman Holtz . This book will save you lots of time. Business Plan Guide for Independent Consultants, by Herman Holtz .