Visitors don't go further than 3-4 search engine screens to find a potential supplier. Web site promotion is an important part of the design and development of your site. Once your Web site is designed and the Meta tags placed, the site needs to be registered with the search engines. Search engine and directories are to domain names what the yellow pages are to businesses' phone numbers. A search engine tells people who you are, what you do and where you are located.
Directories are databases of Web sites that are listed by category.
Yahoo , for example, is primarily a directory. AltaVista is a search engine and a directory. Search engines use algorithms and other factors to index Web sites. A number of search engines are becoming both directories and search engines. To be successful in directories, you or your Web consultant, must choose the proper categories for your Web sites.