Internet advertising levels are strong, despite dire projections from financial analysts that sent portal stocks tumbling during the past few months. During the first half of this year, most spending on traditional advertising by Internet companies went to magazines and network television.
Ad revenue continues to be condensed into the coffers of a few big players.
These are levels similar to those seen during the past year. The mix of advertising spending is changing, with a decline in banner ads. Just a year earlier, classifieds weren't even on the online ad-spending map. For more coverage of Internet issues, head to Computerworld's E-Commerce Community . The Industry Standard.