Know about the latest methods and who the players are. Seek out the top experts in your field. Know and get known by them. You might not yet be 'the' expert but if 'the' experts know about you and mention your name that qualifies you as 'an' expert. Act, sound and feel like the expert.
Confidence is powerful.
We expect our experts to exude confidence. Seek out leaders in other businesses to trade ideas and with which to do joint promotions. We judge you by who you hang around with. Market yourself as the expert. More will come to you and there be more for you when they arrive.