A consistent look adds professionalism and clarity to any web site.
Consistency pertains to the size of graphics, their location on the page and their colors.
It also has to do with choosing to illustrate your web with photographs or line drawings. With all the options available today, it isn't difficult to find images to use on a web site. The ITS Media Library has over 40,000 JPEG images available on the web for university use. Break out of the rectangle All graphics files are rectangular. If you want to use a picture of the earth on your web site you cannot make a circular image file.