In several of the styles which evolved in the early 20th century, we noted that designers were reacting to, and condemning the impersonal quality of mass-produced objects. By the 1920's and 1930's art styles developed which valued the speed, sleekness and geometry of machine-made items as well as the machines themselves. Architects designed buildings, borrowing ideas from the automobile and locomotives of the day.
Decoration includes horizontal lines, circles and ovals.
The surface is of slick glazed terra cotta in sharply contrasting colors of buff and deep red. The lower story of the building is in the deep red color to provide a strong horizontal line. Window openings are oval and trimmed in polished aluminum. The upper portion of the facade features circle and line designs. Though the limestone details are based on a classic design they are flattened and almost reduced to outlines, leaving the building surface smooth.