By offering services such as BankNOW, stock quotes, retirement plans and smooth TurboTax 1040EZ online calculation, Intuit hopes to turn casual visitors into paying customers. Self-service keeps prices down, and electronic payments ensure lean administration and low transaction costs. Visitors can scout the Kaman virtual store, chat with like-minded people, indulge in demos and promotions, or simply listen to instruments that Kaman Sells. The company projects revenues from increased sales and substantial cost sav- ings from reduced catalog mailings. For Marshall, customer support costs are greatly reduced.
Additional services are available to dues-paying members.
The Nebraska Game and Parks Commission hosts this large and informative site on hiking, fishing and wildlife in the state. For Northwestern, it delivers sales leads and has a reputation as a helpful partner. The site attracts more than 120,000 monthly visi- tors and has sold several thousand products online, mostly outside normal business hours.