Marketing Workshop Integrative study of a real marketing situation in a business, nonprofit institution, or government agency. Student teams identify the problem, collect appropriate data, suggest alternative solutions, and submit a recommended course of action. The course enables you to build a conceptual understanding of new productdevelopment from a market-oriented perspective. This course introduces students to the marketing communication tools, techniques, and media that practitioners use to promote their products. Marketing Identification, development, and retention of markets for the goods and services offered by the firm.
Attention is given to the dynamics of demand and to the blending of the marketing mix.
Marketing 960 852. Marketing Research Identification, collection, and analysis of data for the marketing process. Strengths, limitations, environment, and evaluation of research in the marketing process. Marketing 960 855. Theory and application to private, public nonprofit, and commercial enterprises with local, national, and international perspectives.