Because your visitor still feels he or she is being interactive. Long waits parallel watching the meter of a taxicab build up a fare while the cab is stopped in traffic. Guidelines Your home page has a host of different responsibilities. You won't find any easy formula for balancing them. After a quick read of your home page, visitors will want to understand what you're trying to accomplish.
Clarity reigns as the preeminent virtue here.
If you don't know what you're trying to accomplish, nobody else will either. And if your whole goal is to be cool . . . See Chapter Five for specifics. It should be evident above the monitor cutoff line, even at 640 x 480 resolution, and it must be presented in text-only form. Presence in the graphic is optional.