The purpose of this article is to break down the study's findings with suggestions as to how best to address the ten things that respondents reported they expect from researchers when participating in survey. Privacy must be maintained. Eighty-five percent of the respondents mentioned that they were in some way concerned about their privacy. As a result, respondents need reassurance that the information that they provide will not be sold or used in any way that violates their privacy. An effective means to address these privacy concerns is the implementation of a privacy policy.
Courtesy is paramount.
Courtesy can take the form of some type of acknowledgement or not interrupting while the respondent is speaking. Survey subject must be interesting. Controlling the subject matter is not an easy task, and making the survey interesting with a mundane subject is quite a challenge. However, it is important to convey to the respondents how the subject relates to the individual's life or society's importance. Although this statement may not necessarily improve response rates, it does help to differentiate legitimate research from telemarketing.