Don't let the features overshadow the point. The new features are so slick that you can get caught up in all of them forgetting the audience's needs. Text that should stand out can be separated with rule lines or flagged with an image instead. Group related information visually using tables, headings, rule lines, etc. Use a consistent layout .
Consistent layout includes consistent page elements and forms of navigation.
The best approach is to create a master, externally linked style sheet where background properties, headings, text and link colors, font selections and sizes, margins, etc. are defined. Use links in text . To avoid awkward wording, write the text first, then select the words that will serve as links. This will help you to avoid interrupting the flow of the text and the page. Avoid the here syndrome .