All communication is viral. Richard Dawkins described the concepts of memes in his book, the The Selfish Gene. This includes the ability to create anti-virals and strengthen our own information immune systems. Understanding these mechanisms will allow us to create even more compelling communications and products-especially on the corporate level. There are techniques that can be use to turn all information into compelling information and technological viruses and these will be extremely important to those companies, individuals, and organizations who understand this.
Biological evolution is essentially dead.
Our bodies are not evolving. The future of evolution will be played-out in the information ecosystem.