My target clients have been in business less than 2 years and are not being serviced by the larger marketing and design shops. As a result, I won't have any competitors. Your Questions Prepare a list of questions that you will need to reasonably answer. When you have prepared your questions you can begin to find information which will answer the questions. It is important to understand the difference between demographics and psychographics.
Demographics are the statistical characteristics of a population.
These characteristics might include age, income, type of car, size of household and other easily measurable characteristics. Psychographics are more subtle descriptions of the population. These descriptions might include how they feel about a product, what they care about, what they value, how they live. Demographics are relatively easy to find but psychographics can be difficult to determine. Published studies will sometimes provide psychographic details of a specific population.