In the last decade, corporate executives have learned that if they invest in computers and communication equipment and services, they can multiply the productivity of their workers. In addition, telephone, fax, modem, and on-line computer interactions all speed the rate and intensity of communications. The change in computing format from mainframe-based systems to desktop systems of interconnected PCs improve worker productivity and alter the structure of organizational life.
Customers can come to a central hall to see the manufacturers' products.
Trade shows attract new, previously not found customers. Trade show selling is the most efficient and cost-effective way to sell. Trade show results justify exhibiting expenses. Trade show attendance is cost-justified. To date, these presuppositions have held true for the trade show industry.