Too many guys don't go into business to open a new market or to build a great company. They want to start a company so they can kill other companies. One problem is that it's too easy to blur the distinctions between competition and combat. Another is that its too easy to think that business is only about competition. I already gave one answer.
Business is also about creativity, craft and selling our original work to customers who value it.
We can talk about that in terms of many different conceptual metaphors. Conversation is one of them. Ecology is another. That culture still tends to value zero-sum outcomes above all others, regardless of how destructive those outcomes plainly are for the sum of all parties involved.