Dare to be different and your efforts could pay off with greater sales. Space constraints can be mitigated creatively through displays utilizing actual products. A playpen or crib is more appealing when scattered with toys and draped with infant throws. Clearly, the presentation of varied merchandise reflecting a theme encourages multiple purchases now that the customer can actually see how well the products mix. Regular repeat business is difficult to maintain in specialty infant stores due to the sheer nature of their specialties.
Babies grow up, and quality products are designed to last longer.
Hence the real challenge lies in cultivating new customers and creating a reputation to encourage referrals and create continual interest in your store. Today s buyers are enjoying greater spending power as baby boomers age and become grandparents and gift-buying relatives and friends. They expect knowledgeable and friendly sales people to help them select appropriate products for all occasions and provide suitable suggestions from well-planned displays. The shopping experience has transformed from the singular purpose of simply buying an item to a retail extravaganza complete with educational and entertaining elements. Successful displays and store promotions must encourage consumer interaction and engage their interest to reap the benefits of increased sales.