Wendy's itself also has an eye on increasing market share by bringing in more customers beyond traditional meal periods. Wendy's has not offered breakfast on a national basis since the early 1980s. The company considers growth of evening business more advantageous than a focus on morning eats since new products and employee training are not involved. That marketing strategy appears to be the exception among chains, many of which are embracing the introduction of product additions in untested dayparts. Featured are specialty sandwiches such as turkey club and Italian sub, and gourmet sandwiches, such as turkey with guacamole and roast beef with horseradish.
All sandwiches are available on either bagels or bread, including olive or peppercorn baguettes.
BY THE BOOK Even operations for which foodservice is not the core business are moving it into new daypart territories. That typically translated into a quick snack. But now the company wants its patrons to linger. This kids' menu offers blended ice drinks made with flavored syrups such as strawberry or watermelon, whipped cream and a choice of toppings. Food items include a grilled-cheese sandwich and macaroni and cheese.