I've never met an author with just one book in them. Special offers and discounts, along with sample chapters, can be put on the website, giving you a reason to contact supporters you met earlier. Open the door without speaking. Even if a group does not have a recent opening to hear your talk, they still may be interested in your subject. Volunteer a book excerpt for their newsletter or journal in exchange for your contact information printed at the end.
Articles also make great additions to promotional materials.
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