However, from a search engine optimization standpoint, your question is a good one. There's tons of misinformation about the search engines, making things incredibly confusing for the average site owner. The answer is yes. It's still up to the site owners to make sure their content is relevant. There's no preferential treatment.
Content is obviously still king.
You benefit from highly-targeted traffic. We discussed this more in depth in Rank Write 023 . SEO is relatively inexpensive compared to other forms of marketing. We've worked with clients who have spent millions of dollars on other marketing techniques, without seeing much return on investment. In contrast, many SEO companies charge a one-time fee, and clients can sometimes see preliminary results within weeks.