Decisions must take into account the imperative and challenge of the type of communication tools being performed. One of the most important issues of effective communication is the integrity, or credibility of the message. A major challenge of building integrity is integrating the organizations levels of communication. The clarity of the formal and informal voices continually defines an organization and a managers communication commitment is essential for the organization. There must be a systematic flow of relevant information that flows in all directions.
Clarity is the basis of effective communication.
Without it, confusion, chaos, and complacency set in. It is important for this clarity to be viewed from an external perspective. Only a communication system viewed and understood by its customers, competitors, and suppliers will work. It is the only way for information to be effectively truthful and balanced. A respected communication system must identify roles and responsibilities.