The Internet is exciting because it's not condescending, and women can go there and find whatever information they want. Targeting the wired woman means big business to Web sites and their advertisers, because increasing numbers of women are surfing and buying on the Internet. Right now, there are more than 24 million American women on the Web, comprising about 43 percent of the total online population, according to RelevantKnowledge. AOL is in a good position to knit together different women's sites because it has a disproportionate number of female surfers, Delhagen said, and the ISP also has a track record of turning window shoppers into buyers online. Although online properties targeting women are still somewhat fragmented, business on Women's Wire , one of the first sites to brand and post information appealing primarily to women, has never been better.
Advertisers know that women are their primary customers.
In order to get a normal adult mix, you want to get some female viewers. One of Women's Wire's first advertisers, when it came online in 1995, was Hallmark, which had determined that 90 percent of its customers were women. AOL said it has already lined up a wide array of advertisers for its women's channel, including American Greetings, GTE, Fragrance Counter, and Prudential, and it has inked an e-commerce agreement with Unilever to let the large company sell Lipton tea and Breyers ice cream online. Send it . Use this version.