Cases and game require considerable efforts every week. In depth treatment of marketing strategy and marketing models. Subjects are, among others, marketing planning, decision support systems, portfolio allocation models, game theory, forecasting, innovation, branding, market leadership, Efficient Consumer Response and internationalisation. The final mark is a weighted average of examination and assignment. The focus of the course is on marketing and distribution of food and agricultural products in developing countries.
Case studies are part of the course.
Marketing of agricultural products is specific as a result of typical characteristics of agricultural products, as well as agricultural institutions. National as well as supranational agricultural policies influence agricultural marketing a great deal. Other topics are agricultural market institutions, types of marketing coordination and institutions in agriculture. A paper on an agricultural marketing problem is an important part of the course. Open ended questions.