The biggest problem for these retailers and many others and the primary cause of their frustrations is an over-reliance on classified ads. For the most part, though, they will generate meager results since the high-end of the talent pool usually is not perusing the classified ads. Most owners know this in their heart of hearts, but sometimes they run the classified just to make themselves feel as if they're doing something. When retailers have a position to fill, they automatically run a classified ad. This reflex is not entirely misguided, but the time has come to examine the whole process of recruiting with a critical eye.
Classified ads do have value.
They are the first place people turn to when they start to look for a new position. The problem is that too few talented prospects are actively looking for work. People are always open to improving their situations, but unless they're unemployed, they usually aren't perusing the classified ads on a regular basis. Nonetheless, classified ads are easy to place, and since most newspapers are published daily, your ad gets quick exposure, which could lead to quick response. When time is an issue, newspaper advertising deserves consideration.