Here are some tips to keep you out of the danger zone. If you have any idea what an editor's desk or a producer's cubicle looks like, then I'm preachin' to the choir. The media swims in a sea of chaos. Incoming mail, faxes and emails. The more you understand their environment, the more you know the importance of creativity.
Creative ideas grab attention.
Creative media kits jump out of the in-box. Creative follow-up calls stimulate interest and intrigue. Followed by well-written, timely, targeted book, creativity turns into maximum exposure. Get together a few of your friends or fellow writers and hold a Creative Session. Start with what you know.