Offered on demand. Actual proposals are examined in terms of their marketing, management, and financial viability. Term project involves individual development and presentation of a professional business plan. Offered every other year. Topics included are research design, test marketing, secondary sources, survey research, questionnaire design and data analyses, attitude measurement, statistical tests, and product, pricing, and promotional research.
Course includes major market research project.
Offered every other year. Qualified majors from applicable departments combine their skills by forming project teams that create actual advertising campaigns by applying strategic marketing, design and layout, and broadcast technology. Management alternatives conceptualized to determine qualities of leadership and problem-solving needed by managers today and tomorrow. Law as a process for resolving and preventing business problems. Study of impact of law and government regulations on business organizations and activities.