Business at specialty stores selling old-fashioned bulk candies is said to be better than ever, with adult buyers reportedly on the rise. Independent chocolatiers are springing up in major metro markets selling handcrafted artisan chocolates or indulgent fun. Here's a language primer for today's hottest trends. The downfall of a well-known brand due to the lack of an integrated and relevant marketing, advertising and communications program. Brand orphans Brands that languish after being spun off from a strong corporate parent.
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