You want customers coming back for more all the time. As such, the company forms alliances with and contracts for the content it carries. The alliance with Dell Computer is just one example of how to form win-win alliances that benefit the customer. The company generates sales from radio stations and licenses the stations' content, and also generates revenue from banners on the site and subscriptions. Companies such as IBM and Ford Motor Co. pay to have an audio tag on the network.
Businesses also pay to have their content broadcast on the Internet.
The sales force is passionately pursuing advertisers for banner ads. The company makes distribution smooth and easy for the customer. Packet OC-3 Interface Processors for the fastest connection with the most bandwidth. This enables the firm to take its product to more people. It also gives it a competitive advantage.