The idea is that this sort of art is somehow more direct and honest, more responsive to the emotions and not so intellectual. This is so vague as to be meaningless, but it does give you some clue about where he's coming from. It is, finally, a reactionary strategy, which tries to recapture a time of innocence. Jones wants to express his emotions as straightforwardly as possible, in the hope of bypassing all the thinking stuff that usually gets in the way. Being able to communicate your emotions might make you feel good, but it is no virtue in itself.
Art has to be more than just personal therapy.
Sometimes these influences are second-hand, as when he takes his imagery from children's books or popular magazines. This is not to say that Jones is too derivative. He does meld all his influences to make something that is recognisably his, particularly through his use of color - or lack of color. This is a remarkably monochrome exhibition, and its all-pervading greyness gives it a moody, taciturn feeling. Jones's work is a far cry from the sort of bright, primitivism of, say, Deborah Halpern.