Here's one of the most durable marketing rules. Many businesses find a big increase in revenue when they introduce customers to a low-priced product and step them up to more involved and expensive products or services. Customers are ready to spend more for advanced services as they come to trust and rely on you. If you aren't able to provide extra products or services yourself, contract with others to provide them for you. You can easily offer your customers lots of products, supplied by others, at little cost to your own company.
All businesses start out with some idea of what they want to sell.
In the beginning, you develop a few promising products and put them out there to gauge the public's interest. Some products work, and others don't. But sometimes you get a request out of left field that becomes your most important profit source. Listen closely to what your customers and prospects are saying. When they talk about a problem they have, think of it as a chance to come up with another product or service that can solve that problem.