To them, autonomy is key. They want to do it by themselves, and they want to be individual. They are more self- absorbed, and typically seek instant gratification. Yet, they are more tolerant than other generations. They are typically liberal and feel that money will always be available to buy everything for everyone.
Boomers embrace social programs easily.
Yet, most seek purpose and personal fulfillment in their lives. Boomers are also the shocked generation. Throughout the past decade, they have seen their ingrained sense of entitlement ripped apart by unmet expectations. For many, high-paying jobs, large houses and multiple cars evaporated with the employment, the careers and the lifestyles that were so severely impacted by massive layoffs in the late 80s and early 90s. This global workplace shift produced a shock wave that will be felt for the next 20 years.