The above emphasize industry-wide and commercially acceptable procedures. Upon satisfactory completion of this course, the student demonstrates extended skills and understanding of the basic materials, techniques and processes of commercial and other graphic art. The student has extended experience with the intellectual and technological concerns of the discipline, i.e., photomechanical and other types of graphic reproduction, professional business practices, etc. The student further demonstrates an increased perception and ability for critical analysis or verbal discussion of various graphics. Two or more written examinations cover the intellectual and manipulative concepts of the text, demonstrations and studio activities.
All exams are objective in nature and form a significant part of the final evaluation.
The various studio assignments deal with typography, camera-ready art, orderly visual layout, illustration, etc. The various solutions are therefore reviewed in terms of appropriateness to the stated problem, creativity, craft, usage, etc. Studio assignments receive written evaluations. Individual and group critiques provide ample opportunity for verbal and written analysis, comparison and conceptualization. Because of the experiential nature of many studio activities and demonstrations, a strict attendance policy is enforced.