You won't believe there's a factory on this residential street. Flour and yeast arrive at one end. UPS picks up orders at the other. In between, weekdays only, you can peer through the windows at nine or 10 friendly folks in white caps, T-shirts and aprons. About eight feet away, the conveyor belt drops warm pretzels into a bin.
Broken samples are available at the counter along with jellies and mustard.
No tour, but you get closer to the process than at many factories. It's the house with the four-foot pretzel out front. Sturgis is unusual in that its tour isn't free. But much else is unusual, too. And the first stop is the twisting table, where the guide hands each person a bit of dough.