But Mukherjee is drawing the most attention these days to the Triangle TBJ franchise with his high-tech and broadcast efforts. Talk about media convergence - he's at the forefront. Even though he has no previous broadcast experience, Mukherjee was tabbed by Channel 17 to add business and technology news to its lineup. But to the NBC affiliate's credit, it is filling a void in local TV news with him. Other than the fine technology reporting by Tom Lawrence of WRAL-TV and an occasional tech spot on WTVD and WB, business news is often ignored.
Business news is of extreme importance.
Of course, local TV has tried business coverage before, recruiting other print folks to appear on air. But in many cases they looked worse than Richard Nixon in his televised debate with John F.Kennedy. Mukherjee, on the other hand, appears relaxed, speaks well and delivers some good stories. And he's not alone. Other TBJ reporters appear weekly to talk about the newspaper's lead story.