A small collection of quaint outbuildings in a sleepy village among the fields of West Suffolk, is hardly fertile ground for the 'seeds' of a Company which was to grow into a recognised authority in Dairy Feeding Systems and solid state electronic identification systems. But that's just how it all began. A.T.L. Agricultural Technology Limited was formed to design, manufacture and sell affordable concentrate feeding systems for the milking parlour. This was quickly followed by the launch of a comprehensive microprocessor based memory control for the dairy farmer - putting the company at the forefront of the industry From the outset, effective after sales support has been a major feature of ATL.'s trading policy.
Cows have to be milked twice, sometimes three times a day.
They won't wait and that means problems with the feeding system can't wait either. ATL has built a valuable reputation for a rapid response service. It's an approach that has never wavered and has been largely instrumental in creating the trust and confidence that exists between the company its dealers and its customers. The introduction of th e low cost electronic ear tag in the early 1990s enabled ATL to develop the affordable and accurate in-stall Auto ID system for milking parlours. The ATL Auto-ID system is also the only product in its field to be awarded the prestigious Millennium Products' accolade and so will be listed in the Millennium Dome.