It retains aggregate clickstream information to assess traffic to site sections. All collected information is used solely for internal purposes and information is never sold or rented. Customers are informed of the company's use of voluntarily submitted information. Two travel service members use their sites to allow consumers to inquire about, make, and pay for flight reservations. The sites collect names, addresses and credit card numbers.
All information is kept behind a firewall.
No clickstream information is gathered. It does not rent or sell information. No notice is given to consumers regarding the use of the data. It has developed its own internal guidelines. One of the companies offers the consumer a box to click if they are interested in receiving future sales and promotional information.