The interviewers want to know how he does it. Hire me, and I'll tell you. This commercial captures the essence of what is coming. Or fail out of school. Companies that have managed to keep delivering good earnings numbers in many cases have done so by cutting costs more than by growing their business in the traditional sense.
Costs can only go so low.
At some point, top line growth has to occur. That's fine, but in the mean time great efforts to cut costs and maintain or increase margins are underway. One way to really improve margins is to get an enterprise level system in place that allows real-time reporting on crucial issues relating to finance, inventories, sales, employee efficeincy, etc. Real-time eliminates surprise, increases information flow, enhances management's ability to run the show, and offers something close to a quantum jump over periodic. Cutting out the Middle Man - customer to vendor integration.