They can handle a million-plus customers every day and not change their amount of equipment, their employees or their tangible assets. In fact, they now know they can scale to two million or three million a day and not change a thing. That's what the value is all about. Success in the new economy means more than looking at value in a different way. It means throwing the whole business model up in the air, and asking basic questions.
Companies just have to be constantly challenging their reason for being.
They have to be willing to change everything. They have to be willing to explore new frontiers and be like Trekkies and boldly go where no man or woman has gone before. They have to be comfortable in dealing with ambiguity. That requires a special type of leader. Let me go back to the architect analogy.