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Banners are like billboards on the information highway.
Pormoting your web site via banner advertisement can sigificantly improve the amount of traffic to your site. Once you have a well-designed banner, you can use it in a number of ways. There are many free banner-exchange services that offer to place your banner on other people's web sites in exchange for some advertising space on your site. An example of this is at the top of this page. Link Exchange SmartClicks Banner Swap And many others.