According to legend, when the Reds started wearing the baseball caps with the grey underside on the visors, batting averages improved, running speed increased, mental alertness improved, and they won the pennant. The light reflecting off the green underside created a neurochemical reaction through the retina of the eye. This affected the entire endocrine system, which controlled all the body's chemistry of each of the players. Subsequently other professional teams changed the visors on their caps. Restaurants Our conditioning is so strong where color in food is concerned that the food industry uses more dye in food products than is used in textile manufacture.
Color plays a particular role in restaurants.
An appetite color scale, in which the effects of color were measured, placed red-orange at the top of the appetite scale. Bright warm colors like red, yellow, and orange tend to stimulate our digestive juices, while soft cool colors tend to retard them. Studies show there are peaks and valleys when appetite levels are connected to color. The top peak is found in the red-orange area. It drops off at yellow-orange, and picks up again at yellow.