Such projects can easily be found in Europe and the Far East, where electricity is at a premium and renewable energy sources are in high demand. However, an increasing number of projects are also beginning to incorporate PVs in the US and Canada. Each successful PV installation provides a springboard for another successful installation by helping clients buy into the idea of PV systems, thereby generating more success stories and increasing market acceptance. In many cases it is also necessary to educate the client on the basic workings of photovoltaics and the benefits of fully integrated PVs over design solutions that are added too late in the process or as an afterthought. Additionally, design teams proficient in PV and other sustainable design technologies can help their clients understand how the use of such technologies can be a key marketing tool by helping promote their company as environmental leaders.
Communication is often the key to the education process.
Some clients view their projects through the bottom line costs. In this case, the design team needs to present environmental initiatives with a focus on the return on investment. In other cases, the client is interested in the green marketing or PR value. Finally, there are the clients who want to give something back to their respective clients. These clients often focus on the indoor and outdoor environments for their employees, guests, etc., and are less intrigued with image.