General Mills has just launched its organic Sunrise cereal line. It contains organic whole wheat, corn, oats, and barley. People are not just buying beans and rice, either. Organic meat sales are on the rise. Organically grown meat often comes from animals that are fed vegetarian diets, free of pesticides and antibiotics.
Companies already offer organic chicken, hot dogs and hamburger patties.
USDA certification of these meats is coming soon. For some, this coming of age follows years of hard work and consumer education. Take, for example, Washington's CF Fresh, a leading organic seller and importer. The company's founder, Roger Wechsler, started out working for a wholesaler in 1972. CF Fresh sells organic produce and juices on behalf of dozens of growers in Washington, California and British Columbia.