A recent study from the Strategis Group indicates a strong preference for bundled telecommunications services with consumers. Here the reputation factor is high. Consumers will only make that jump if there is strong brand recognition. The study suggested price discount as the main reason for choosing a single-source provider, but reputation and reliability came in a close second. Single-billing for multiple services ranked third.
Bundled services are unavailable for many reasons.
The study explores further challenges. Offering a variety of integrated solutions and marketing multiple bundles could help resolve this dilemma. Business Telecom Services. Converging Test Equipment Makers By Jonathan Tombes , Deployment Editor Bowthorpe has changed its acquisition focus to one of consolidation. The technology group has joined its five test and measurement equipment makers into one new global company dubbed Spirent Communications.