Eligibility is based on economic needs. An application is reviewed by Salvation Army personnel and participants are then placed on a waiting list to be served. Personal Shopping is a special part of the program. Each year, thousands of children in 28 counties, visit local retailers with volunteers to purchase new coats, hats, mittens, and boots. Local celebrities also take part in specialty shopping days.
Children have the opportunity to shop with area sports figures and television personalities.
Without the help of thousands of volunteers and the kindness of local vendors and retailers, this event would not be possible. This event gives The Salvation Army and WTAE-TV the opportunity to thank corporate and individual donors for their support of this worthwhile project. Also, phone pledges are received throughout the event. Retailers across Western Pennsylvania donate merchandise to be auctioned on air by television personalities. This event raises a significant amount of income and raises community awareness for The Salvation Army and Project Bundle-Up.