Not all dot-coms will survive this year. This is tough news for dot-coms that have spent most of their money on expensive advertisements, PR campaigns or Web sites that look pretty but haven't succeeded. But there is a way for dot-coms to survive. There is still one resource left untapped that can save dot-coms from failure. That resource is customers.
Customers can provide the revenues needed to attain profitability.
Customers can give the feedback needed to continually improve the Web site. Customers are a dot-com's most important resource. In its customer experience. The customer experience is the key to dot-com survival. To survive, dot-coms must improve their customer experience.