In putting research to work for your organization, there may not be an obvious decision in the question of whether or not to outsource. The key is to understand the advantages and disadvantages of each approach, so you can capitalize on the advantages and work to overcome the disadvantages, regardless of which approach you choose. Clarence Henderson is president of Henderson Consulting International , Manila, Philippines. He also contributes the monthly Pearl of the Orient Seas column on the Asia Pacific Management Forum . Market Research Graffiti is a regular column on issues of interest to the market research community.
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