In many cases, the amount of savings is much greater. For example, one of our education-advantaged tax strategies allowed a CPA to to help an affluent farmer pay for his son's entire college education. This is just one of the hundreds of education-oriented tax strategies we've put in checklist format for you to easily review, classify and implement to create additional cash flow that your affluent client can use to pay college expenses. The key to marketing to the affluent is to penetrate their affinity groups, establish your presence and credibility, and gain their trust. Over time, you will become their financial advisor of choice.
Affluent people are very difficult to personally contact.
It is much easier to use seminars, especially when the subject is college funding. Furthermore, the standard presumption is that most affluent people already utilize the services of a financial advisor. This is not necessarily the case. Many affluent baby-boomers own their own business, or occupy the lead positions in the corporate world. The bottleneck of a smooth transition for these affluent boomers is the high cost of sending their children to college.