She's sort of a devil figure, which is interesting. We associate weight with sinfulness. We're just reflecting real people, being honest, being independent, being real. We chose them for being themselves. It's no accident that they put her in flames while the thin women are in blue sky heaven.
Ads work on such a subconscious level.
Fraser noted that the model would have difficulty finding a pair of Calvin Klein jeans that fit her. I can never find Calvin Klein jeans that fit, although I don't buy Calvin Klein jeans because he's been the forerunner of glorifying emaciation. Triefus said he didn't know what size Calvin Klein jeans run up to, but a saleswoman at the Calvin Klein store in Manhattan said the largest size is a 16, which might be too small for the model. Klein has been under fire for promoting eating disorders since he made an icon of Kate Moss. A group called The Media Foundation produced a parody of one of Klein's commercials.