Natural Foods Merchandiser and Nutrition Science News are trade publications. Expo Europe will target manufacturers, distributors, importers, exporters, retailers, raw material suppliers and pharmacists. According to Beninati, Natural Media plans to attract 3,000 to 5,000 people to the show, and 500 to 750 exhibitors. Globalizing natural products trade shows is not a new strategy for Natural Media. Two years ago, it began offering international seminars and symposiums at Expo East and Expo West.
Conferences can add value to trade shows.
I feel very strongly that information is what drives the natural products business. Still, the U.S. market is far from being tapped out. According to Lampe, less than 3 percent of the entire food bill in the United States is spent on natural foods, and about 40 to 50 percent of U.S. consumers are taking vitamin supplements. While most of its efforts are geared to the U.S. market, Longmont-based Horizon Organic Diary, a producer of certified organic dairy products, certified organic eggs and certified organic juices is exploring Europe. The U.S. is our number one priority, but we want to have a presence in Europe.