Cable has crushed the broadcast ratings in the past decade, so the fight for kid viewers in digital is imperative. Right now there is a problem with advertising agencies not wanting to put their money into digital television as of yet. The industry is hoping to reach 40 million of the 67 million homes in 5-7 years with digital television. No station wants to pay money to air the program. Each station is having its difficulties with a lack of advertising agencies wanting to advertise their products.
Advertisers are very specific about the money they spend.
If there are not any rating points in a television show then they won't be spending any money on that show. The international market although has picked up immensely. With children's television, it is very hard to expect the demographic to stay with the shows. Children are being entertained by more high-tech measures than television. Advertising then is very limited for those shows.