Because the true winners are not the Democrats or the Republicans. The winners are the big contributors who will make their own policy when the polls have been closed, the votes counted, and the elected or the reelected sworn in. It will be undisputed that their money accounted for the victories, will bring more victories in the future, and they cannot be ignored when their interests are affected in the legislative process. In smaller doses we have probably always had some of this to cope with in our western-style democracy. Given the escalation of campaign costs to heretofore undreamed levels, small doses no longer pay the bills.
Big money shows up, fills the gap, takes control, and democracy becomes a shambles.
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