Diversify your efforts and reap the rewards. Many of the following pieces could be transmitted by e-mail, as well as by fax, mail or hand delivery, according to the accepted practices of your local media. Supply all the basic information a reporter needs to write a story - and no more than that. It should look professional, showing that the organization knows what it is doing. Any interesting graphs or figures should be put on a separate sheet, with the source clearly visible.
Charts are only useful if they prove one s case.
It is important to explain what tables and graphs indicate in words, remembering that in many cases, the people addressed may not be able to make use of them. You could also provide an electronic news kit on computer diskette. Provide timely information about events or issues the public would want to know about. The news release should be the most condensed and most important bit of the news kit. Use your letterhead, write News Release and the release date, and give the name of a contact with day and evening phone numbers for the re porter to follow up.