They can also take many different forms. They include ezines, ebooks, freeware, contests, quizzes, polls, online greeting cards, forums, screen savers, web-based email accounts and so on. For example, a site selling large exercise equipment, which is difficult to sample, can offer free, downloadable diet recipe ebooks that complement the exercise machine. Incidentally, these types of samples can become effective viral marketing tools since they are spread freely around the web. And the greatest benefit of all is that, once recipients hit the site, they are far more qualified and apt to buy than most casual, curiosity-seekers.
Coupons are certificates that give buyers certain savings on their purchases.
But coupons do not have to be physical in nature let alone limited to one's site for distribution. Extended Warranties Extended warranties are like insurance policies that in some way guarantee the continued performance of a product, especially after an initial period of time. While guarantees in essence promise specific benefits, warranties promise that the enjoyment of those benefits will continue. An extended warranty is like a guarantee's guarantee. And they too can take different shapes and forms, and become potentially effective profit centers.