Discuss the various media formats that carry promotional messages to audiences. Discuss the planning, research, and production necessary to create an advertising campaign. Discuss some of the specialized areas of advertising, such as social effects, economic effects, and ethical considerations. Regular and punctual attendance at all class sessions is the responsibility of each student. College work proceeds at such a pace that regular attendance is necessary for each student to obtain maximum benefit from instruction.
All absences are matters to be resolved between the instructor and the student.
In the event that a student finds it necessary to be absent from class, it is the student's responsibility to make up resulting deficiencies. There will be several team assignments during the semester. Each team member will receive the team grade for work handed in and graded. Each team member will be expected to be prepared to discuss the team's work for that assignment. Each student will receive an individual grade for discussing assignments.