Watch sampling problems. It is better to have a small well-defined sample than a large sample that is poorly drawn. Spend your resources on getting returns and providing incentives that do not interfere with the responses. For example, credit at the bookstore, a movie pass, and a pen with the school logo are all things I have used successfully. Avoid presuming the nature of the responses.
Different groups have different reactions to diversity issues.
Campus climate surveys can be very helpful starting points, but they must be followed up by decisive action that builds on the data that are gathered. In order to maintain credibility and momentum, it is important for members of the campus community to see any analysis of the survey data that is done and to see any plans of action that emerge from the analyses. Finally, while the first purpose of any survey should be to improve an individual campus' diversity practices and policies, survey results can also be useful to practitioners and policy makers in your state or around the country. See below for other communications tips. A Race Is a Nice Thing to Have.