Those that ignore them, or use them incorrectly, just don't feel right. But in all of my Web wanderings, I have found Discovery, Affinity, and Utility in various proportions and interrelationships on every Web site yet assembled. The Muses Defined Discovery is the most immediate of the Internet muses. It is that rush of excitement upon finding a site or service that's different, or fun, or creative, or involving. Whenever you find yourself zipping off an e-mail to a friend mentioning a newly discovered web site, the muse Discovery is there.
Affinity is the muse of interconnectedness, or the well-placed hyperlink.
Affinity is most obvious when you are browsing a web site and stumble upon a link that adds depth and value to your experience. It may take you to a related site across the world, or to a more specific page within the current site. Affinity is the force that pulls you through a dozen different sites in 15 minutes, and often leaves you wondering what you were looking for in the first place. Utility is the workhorse muse, but perhaps also the most elusive in the early life of the Web. It is the muse that provides the exact information you want, where you want it, when you want it, and in the ideal format for your specific needs.