The more small business owners know about their customers, the more they can focus their marketing efforts on those customers and their needs.
Business owners can conduct their own market research at minimal cost.
Some of that research is just basic fact finding. Some methods for identifying customers' locations appear below. Location is important. Customers may shop only within a 15 mile radius to their homes, maybe its a 5-mile radius. You need to know where your customers live and where they shop.