Business Week , which published a double issue last week, won't be putting out a magazine Friday. Nevertheless, it brought eight people to Los Angeles to write a daily online version. It is posted the Web site in both text and video form. It is bizarre in a way, but . . . Judy Woodruff co-anchors CNN's political coverage, going on the air at 5 p.m. ET and staying on until midnight, with one hour off during Larry King Live .
Creativity is especially important here because there is little actual news.
That also means fewer viewers, but it frees everyone to try new things. News organizations branching out into new media will ''learn how to do it, in a mechanical, operational sense. But I don't think they'll know how to attract an audience,'' says Thomas Patterson of Harvard's Shorenstein Center on the Press, Politics and Public Policy. Even media titans agree. This is a guess.