Using a combination of information, entertainment, chicanery and chutzpah, advertisers bring these products to the consumer's attention, and hopefully the consumer's wallet.
Advertising is as much a part of our history as any other cultural phenomenon.
It reflects our society's social, economic, political and cultural values and mores, and, like other aspects of media, preserves them in a unique cultural time capsule. The print, audio and video ads of yesterday are not only nostalgic they are indicators of life in the United States at a specific moment in time. A History of Advertising would be useful for classes on American History, Media Studies, American Culture, Political Science, and Economics. It is appropriate for middle school and high school. Students will explore the history of advertising and the relationship between advertising and American consumer culture.