Sponsors based the campaign on five key assumptions for establishing alcohol use standards or guidelines. Support those who choose not to drink alcohol. Share our concerns with those who choose to drink illegally or in an unsafe or inappropriate manner. Encourage discussion about whether, when, where and how much to drink. Model legal, safe and appropriate behavior related to alcohol.
Alcohol is part of the history and culture for much of the adult population.
Many adults who choose to use alcohol do so legally and safely. They take responsibility for their decisions about alcohol use. There is much confusion, conflicting messages and lack of community consen-sus about what is appropriate behavior around alcohol use for adults. Helping people understand the risks of alcohol use contributes to a healthier and safer community. Less alcohol use, public awareness and designated drivers have contributed to the decrease in this problem.