The Montgomery Bus Boycott is another example of a historical boycott. Rosa Parks served as the spark that lit the fire as she gently refused to relocate to the back of a segregated bus. A societal and national uprising would soon follow. It was a successful boycott that lasted 381 days, and ultimately declared bus segregation unconstitutional. Nestle also falls as another victim of a hugely successful boycott, and even though it is thirty years later, the effects and image is still tarnished.
Boycotts serve as a powerful tool in forcing a change.
They go directly to the pocket books of the offender. If carefully plotted and strategically implemented, without a doubt a boycott can end or at least severely damage an organization. In the same report, it states it is the college educated, 30-50, double income family crowd are the consumers that are most likely to follow and support a boycott. These also serve as leading consumers, as a result a boycott by an organizations leading consumers is detrimental. In the past, there is definitely evidence that shows that minorities haven t held front office or high management positions in professional organizations.