Vol. 4, No. The sweetest month of the year U.S. Secretary of Agriculture Dan Glickman has once again proclaimed September as National Honey Month. What s special about this year s National Honey Month We ve been celebrating National Honey Month since 1987. With exciting new studies being done in both these areas, we have lots of powerful data to educate people about the amazing properties of honey as well as the bee's vital role in agriculture. Additionally, honey has been found to provide a slow, sustained release of energy into the blood stream, making it an excellent source of carbohydrates for both athletes and those of us that lead busy lives.
Current trends indicate that consumers favor foods that have medicinal properties.
According to Health Focus 1998, a third of all consumers choose foods for specific medicinal purposes. By promoting our new research and information, honey can become one of the most popular health-related foods. Bifidobacteria is important to the health of the human gastrointestinal tract. As a local honey expert, you re in a perfect position to spread the Honey Month message and increase the public s interest in your honey. Each kit contains a sample pitch letter, giving you an easy and effective way to get in touch with your local radio stations, newspapers, and television stations.