Some belts will also include direct marketing and other tools. Like all tools, advertising can be used for some jobs, but not for others. For example, you can use a hammer to pound in a nail. It does this very well. You can also use a screwdriver handle to pound in a nail.
Advertising is a tool that, if used correctly, is very powerful.
Advertising is very good for creating an image, for getting a consistent message out to many people at one time, or for showing how one product differs from another. It's also good for promoting products over widespread areas. See Advertising Overview for more information about advertising. But there are some things that advertising, by itself, can't do. Let's dispel a few of the most common misconceptions.