As it's stopped, the bait may continue to quiver a moment as it rights itself, glide sideways, gravitate to a nose up or nose down posture - or twitch it slightly to make your play, but it is the pause that counts most. Resuming the retrieve with a jerk or a rod sweep excites predator instincts, but in cold water a gentle restart can work as well. There are infinite variations that make this a true art. Jerking, sweeping or twitching as you start turning the handle. Depth at which the lure wiggles and suspends is yet another variable, albeit easy to control by proper lure selection.
Depth is often a function of the lip's surface area and angle.
Less lip surface at a sharper angle tends to swim higher. More lip surface at a flatter angle generally goes deeper. Also popular, the Suspending Super Rogue and Suspending Rattlin' Rogue jerkbaits made by Smithwick. Floaters rarely get more than a few feet down. Most of these resist staying even a few feet down as most rise rapidly when paused for even an instant.