The participants exercise no control. Sweeps generate awareness and involvement with a brand. The most cost effective sweepstakes prize is travel, which has a substantially higher perceived value than its cost. Sampling Sampling allows the customer to decide for himself or herself whether or not a product satisfies a need. If the results are favorable, there are often product inventories available for purchase.
Consumers purchase a product and send away in order to receive the reward.
This encourages purchase continuity and brand trial. Premium Offers offer free or discounted merchandise as an incentive for the customer to purchase more. The genuine benefit to the marketer is a low redemption rate. The offer, the unifying theme and joint advertising support. When participating in group promotions, overall costs are often lower.