Most people don't read the safety cards or pay attention to the briefings. To their credit, at least Canadian Airlines has tried to inject some humour into its safety cards. Next time you fly on Canada's plucky but financially unlucky airline, look for the magician in the top hat, heading out the emergency exit. Nevertheless, aside from the emergency cards and the drill on seatbelts, chair backs and tray tables, there isn't much safety information. The in-flight magazine is full of puff pieces and route maps.
Airports are the same.
And there are other safety topics. For the last decade, if not two, we have been exposed to successful companies that are obsessed with quality, customer satisfaction and feedback. If airlines and airports are genuinely concerned about passenger safety, and we trust they are, let's see them take a few lessons from these industries. Tell us about aviation risks, and let us respond to that information. Be candid about safety.