Rodney North Imagine this. I'm a businessman. But I'm also an environmentalist. And I worry whether our suppliers in poor countries are paid enough. I know firsthand that companies can do this, and that mindful consumers help make it happen.
Coffee is big business.
Americans alone drink over 400,000,000 cups every day. 20 million people around the world make their living growing, harvesting and supplying the rest of us with all that coffee. Most of those people are laborers or farmers with small plots of land. Some are both. Normally it's a hard life, but these days its even worse.