The au thor is an Ellenville, N.Y., free-lance writer. But NICC will not debut on an empty stage. If it hasn't, the advertiser and newspaper work out price and position via e-mail. Advertisers ship ad files with a one-hour turnaround, preflight their ads, and can archive them for up to six months on the AdSend server.
Advertisers pay on a sliding scale based on volume.
They also can access 5,600 papers in 49 state press associations through the site. The ad is automatically sized according to a newspaper's requirements and appears for preview. Most current customers represent private parties, but AdStar is targeting large commercial advertisers. About 15 papers use that service, but Bernhard anticipates more will follow. Copyright 2000, Newspaper Association of America.