Most use a simple table of about 8,000 to 12,000 first names. ActiveGender uses 100,000. These simple systems also lack other very important features such as the ability to accurately identify companies and the ability to gender code individuals regardless of how their names are formatted. It accomplishes this by using an 8,000 word, specially encoded company file in conjunction with a 100,000 name lookup file that was specially created with a rich ethnic diversity. This powerful combination produces results unsurpassed by any other software.
Benefits Determine gender and create correct salutations no matter what the input name format.
Switch inverse names to natural order or vice versa. Accept free-form data entry and allow ActiveGender to parse it into first middle and last name. Save time and money by eliminating companies and partial or invalid names from your databases for future mailings. Your names will look more attractive and professional when you let ActiveGender intelligently set the proper capitalization. Incorrect names are prevented from entering your system so your data becomes more reliable.