I follow each up with a phone call. I can get it done for free from the station', most say. But they throw in, 'I want my ad to stand out, and don't think the station can do that. The client knows radio is giving away a valuable process, creative production. But they're also voicing a concern the station is incapable of delivering creativity.
Clients measure a campaign's ability more on cost than design.
Maybe, it's because radio has failed to show them it is flawed logic. Which is what advertising agencies have been showing clients for a long time. If I do, the station down the street won't. It's at this point the station caves in with added value'. The same as you expect your customers to pay for products or service from you.