Therefore, we will use current periodicals to a large degree in understanding and learning about current Internet marketing. The class process will generally follow a pattern of discussing textbook concepts in one class session and then finding current examples of the strategies in business periodicals to discuss in the following class session. Students will be assigned to small discussion groups for the semester. Those groups will be responsible for scanning specific periodicals and newspapers for articles and Web sites pertaining to the daily class subject. Each group will have 10-15 minutes for presenting their examples.
All groups have to be prepared to present on discussion days.
However, which groups actually present will depend entirely upon what groups have found and the discussion that ensues. On any given class discussion day, up to 7 groups may present. These must be on different marketing topics and are due on the class discussion date for that topic. Support your recommendations with appropriate marketing theory. Identify possible outcomes of your recommendation.