Advertising agencies may be employed to do marketing research with the implementing agency and help design promotional campaigns and materials. Some may donate services or discount their rates for a public service project. Health facilities and workers can promote use of Safe Water System products. Other organizations, such as schools, community groups, and drama groups, can be involved in education and promotion. Local media may give space to promotional and educational messages.
Advertising agencies are expert in promoting products.
Behavior change expertise, health education expertise and facilities for producing educational and promotional materials may be available from the Ministry of Health, educational institutions, non-governmental organizations, advertising agencies, or private business. Social scientists from universities and from government can help to design community, participatory, or operational research on aspects of implementation. Help in designing evaluation and monitoring or help collecting data may be available from local universities, medical schools, NGOs, and local health departments. International agencies or universities may help with external evaluations. The chances of sustainability increase if a project has support from a broad range of organizations and is integrated into existing local structures.