It's an exciting time to be in this field. One, I think IC will become a prerequisite for understanding the globalization phenomenon. There will come a time when every student of International Relations will take classes in IC not because they find it interesting, but because one cannot understand our world without it. Second, the field of professionalism and employment will expand. For example, this country has nearly 3 million jobs for knowledge workers that it can't seem to fill.
Companies recruit talent abroad.
Companies desperately need knowledge and communications workers and IC is central to this issue. More and more, on all levels, we will look at communication as an environment, not a means. I've discussed this a little in my book. Indirectly, I'm continuing to pursue this idea through my writings and research. I examine cultural ecology through the lens of the ongoing debate over popular culture and entertainment industries.