Such promotional items not only reinforce customers remembering you, in just a phrase they urge those using them to go have a look and spend time learning more about what you have to offer. Extend your existing image. Your company already, purposely or not, has a personality, a set of qualities and feelings people associate with it. Before creating your Web site, put into words what that image is and make sure the design fits it. For example, we wouldn't expect either glitz or humor from IBM's Web site, and we wouldn't expect restrained, conservative design from a day care center.
Consistency is essential.
Add credibility builders. Some people accessing the site won't know your firm very well, or at all. Include hours open and directions if you have a walk-in location. When you've been in business for a while, you should have a thick file of these to choose from. Many Web surfers scoot elsewhere when you fail to reassure them that you won't peddle their information to others.