When you think of color you may not think about money, yet color is a major factor in many of our expenditures. We waste A LOT of money because of color in many different ways. Millions of dollars have been spent designing colors for the packaging of items so that we will buy them when we go shopping. Fashion designers decide what the colors we should be wearing each season. As we try and find clothes to wear in our closets, color is often the key to whether we feel we have enough clothes or have to go out and buy more.
Color affects the way our homes look, and our buying decisions.
Many of the things we buy are for no other reason than we need something to go with another thing in the right color. Color is very emotional. It appeals to our sense of vision in the same way that music appeals to our sense of hearing. Some colors are universally appealing, while other colors appeal differently to people. Making color decisions in our life can be frustrating.