Assessing cultural differences For each pair of items below, check the most appropriate response first for your own firm s culture and then for the culture of your target market. The employees first responsibility is to their own well-being. The employees first responsibility is to the company's success. Job security is more important than autonomy. Rules are made to be broken.
Ambiguous situations are intriguing and to be welcomed.
Ambiguous situations are unsettling and to be avoided. Traditions are to be questioned. The most important traits are self-expression and creativity. The most important traits are politeness and respect. Count the number of times that your firm s responses differ from those of your target.