Short Due to the difficulties of screen reading , online text should be especially concise and direct.
Concise text reduces cognitive load by giving readers less information to digest.
Reduced cognitive load means faster, more efficient processing of information. Short paragraphs encourage concise writing practices. They also provide white space, which helps readers scan online information more easily and more comfortably. Include three sentences or less in each paragraph, wherever possible. Break up long paragraphs into short ones.