Churches can also choose to donate the money to local hunger ministries.
All of the money raised and sent to the SBC will go directly to the World Hunger Fund which supports ministry evangelism initiatives across the nation and world led by Southern Baptist missionaries and volunteers. The Souper Bowl of Caring is a nondenominational grassroots effort to raise awareness and funding for hunger ministries across the nation. The ministry was founded in 1990 by Presbyterian minister Brad Smith. Funds raised on Souper Bowl Sunday do not go to the Souper Bowl organization, Nelson said. Instead, individual congregations determine where to use the money for ministry.