These issues have created new challenges for the business world. But E-commerce can be relied upon to trim business costs, Mr. Carroll says. His interest in E-mail grew, and led to his hookup with Mr. Carroll. Along with bestselling books and major clients, Mr. Broadhead is about to add an item to his list this month with the launch of a syndicated educational comic panel on E-commerce and the Internet. That translates to new standards of customer service.
Companies have to look at how the Internet is affecting everything from finance to marketing.
Mr. Broadhead points to the chairman of Home Depot Inc. in the United States, who said that focusing on the Internet was a tragic mistake. A few months later, his company launched its own on-line shopping service. In the world of bits and bytes, E-commerce businesses have infinite mobility. Consequently, E-commerce businesses can be located anywhere to attain optimum tax advantages. E-commerce businesses will be set up as much for taxation advantages as for commercial cost effectiveness.