Anticipation would vary for each user, but Rubin says the space is wide open for mobile applications that don't involve trying to key your way through a Web page. Geopositional services probably present the biggest potential, he says, because they're advantageous from both a consumer and a business perspective. Even the billing system. I don't know if they can scale to handle buying, messaging, location, notification, etc. Even customer care is a huge expense for carriers because if a user calls up and says 'My phone is broken,' that customer service rep on the line doesn't know if it s the network that is down, the application on the phone, or the phone itself.
ASPs can offload that kind of management problem.
Razorfish is betting further development of mobile applications will be fostered as partnerships and lab testing progress. The new Santa Clara facility is expected to be up by the end of Q1 next year. Copyright 2001 INT Media Group, Incorporated All Rights Reserved.