The tour has been on the road for eleven years, according to Blane, who paraphrased actor George Clooney when asked to describe the pressure of producing so many live broadcasts. But as the saying goes, the show must go on, and it does. Blane explained that QVC has stringent procedures in place so even if the live feed is lost, the host back in the studio can pick up where the demonstrator left off and competently present products to the viewership. She acknowledged that in a perfect world, disasters would never happen and manufacturers would always get their six to eight minutes on the air. The Road To QVC Presenting a product on the show, however, is probably the easiest part of the deal.
All products go through a stringent evaluation process before they are ever chosen to participate.
Blane emphasized that QVC is extremely particular and very cautious. We work with companies of all sizes, from small to large. For example, we had a product that we really loved and thought would do very well. Unfortunately, three out of the five times they shipped us product, it arrived broken. Because of those problems, we didn't do business with the company.