What have you got that they haven't . You need to find your niche, that something special that only you can supply. Do a brainstorming on it, write down all the reasons why you think you are ahead of the competition or in other words - your selling points. First, think about words for a moment. Think about how powerful they can be.
Ads written with a proven formula and with the right words can pull responses like crazy.
If the ad is in a place where it can be read, the responses will just keep coming. This ad was written using the basic formula that most copywriters use. The fact is that anyone can use this formula and when you do, you will see measurable results. When people are scanning ads, and their eyes move across your ad, you only have a few seconds if that to capture their attention. The first objective is to write a headline that can attract the reader's Attention.