In this state of crisis, the GME must bring a quiet authority and establish a controlling leadership. The style of the GME must exude optimism and confidence. This confidence is not the gloss of a polished sales pitch, but the aura of authenticity. This new executive understands in depth both his company and his competitors, and he can inspire everyone from the boardroom to the programmers, sales people and service techs. Stand for Something Usually, troubled companies have lost their way.
Assets are uncoordinated.
Some ideas work, some do not. The GME stands not for a concept, but for business reality. The new reality will involve finding a cost-effective process that produces highly satisfied customers. Specific due diligence and bold trial and error will determine the correct balance. This is more than making mission statements available on the corporate intranet.