Advertising is the marriage of analysis and imagination, of marketing professional and artist. Ad agencies handle a broad range of marketing tasks.
Account executives determine clients' advertising needs, budget limits, and media preferences.
Additionally, they plan and manage market research studies. Art directors formulate the themes for layout and design of commercial art work displayed in visual media such as magazines, newspapers, TV, posters, and product packages. They also confer with clients and advertisers while supervising the work of the artists involved with each project. Public-relations specialists assist organizations in building and maintaining a positive image and relationship with the public. They formulate the message themes and communications to be announced at events such as professional conferences, business and political gatherings.