To remain competitive, Ivy may want to publish and offer unique or new resources. For instance, Old Ivy might be the first to make a licensing deal with a major publisher whereby new titles are offered in full-text online. Since the publisher would want to restrict access to these titles, Old Ivy would de facto have a unique resource, at least until other universities made similar agreements. However, if a university already has a good Digital Library, none of these demands are that revolutionary. From the Library's point of view, Old Ivy will simply be adding new patrons, and expanding along the lines it has already established.
Businesses measure stickiness by minutes.
Anything above 15 minutes is considered fairly substantive use. More powerful than a good football team, more attractive than a green campus, more compelling than a slew of big-name faculty members. A fabulously stocked Digital Library may be Number One on any cyber-learning list. Library staff may find themselves becoming uncomfortably popular. Perhaps our time has come again.