If you change your mind later, if one or more of the elements needs updating or editing, you can click on the Site Data button any time to change things. Step One involves a hidden characteristic of web sites. All web pages can have titles. The title is invisible to the browser and anyone who is on the page but it is not invisible to search engines. However, search engines spend a disproportionate share of time indexing the titles of pages.
Content is anything on the page itself, typically, though it refers to the text contents.
Whatever you type in the text box below Enter a Web site name will become the title of the web site. It will appear on every page of your site not to a browser, but to the search engines. Because of this, the site name you choose should be both descriptive and specific to your site. Good names include the name of the firm or organization. As an example, if the website is run by a company called website2Go, using website2Go in the site name would be good.