Obviously, the more complex the product, the more pages someone will view before they make a purchase decision. However, you must also cater towards a large percentage of Interent users who are not yet comfortable sending their credit card number over the Net. Make sure that there is an easily identified phone number where they can call to place an order. Track the ratio of abandoned shopping baskets to total orders. Anything higher would tend to indicate that the on line ordering process you have implemented is ineffective, or takes too long.
Content is king on the Internet.
Provide information that is valuable to your clients and they will keep coming back. Untimely service will chase them away. Monitor the ratio of repeat visitors to total visitors. Those who can analyze their site traffic in such depth, and then draw conclusions based on the numbers, will not only allow their site to survive as a viable business on the Web, but will reap huge profits along the way. If your address is incorrect or incomplete, we will NOT be able to process your request.