The key is to make sure that your page is linked-to from as many other websites as possible. You can for instance try to get listed on the available start and linkpages. A growing number of searchengines are offering paid URL additions. They guarantee your site will be submitted within a limited amount of time. Examples are Altavista , Excite , Looksmart and Yahoo .
Companies submit their site's descriptions and titles, along with a list of keywords to the engine.
They also specify the amount of money that they're willing to spend on each keyword. Most engines specify a minimum amount of money needed for a company to open an account. Users have to register themselves first. Because of this registration Web marketers can focus on certain users based on keyword terms, gender, age and zip code. For example, a woman searching NetFlip for the term 'shoes' will receive different search results than a man searching for the same term.