Consider the specific pleasure of bringing the shopping indoors, bringing the prey back home. Hurry hurry hurry, while stocks last. Auctions appeal to a sense of competitiveness for limited food supplies. Every summer and winter shops see outbreaks of sales-rage. In Hansel and Gretel's house of sweets, food - the gingerbread pretends to be product.
Consumerism does it the other way round.
The ideal consumer product is one which pretends to be food. Like food it is to be hungered for, and like food it is to be perishable. It is a word just now on the point of passing its linguistic sell-by date. Because it has an air of durability, it speaks of things built to last, a sturdiness that isn't welcome any more. For consumerism, there is no such thing as enough.