In our store, we deal with the children of the people my father dealt with. They trust us and depend on us. Also , seniors are a big portion of my business. Trust and loyalty are very important to us. Styling is a little more romantic.
Colors are medium brown, earth tones, lots of nail heads.
It's very hard to say, but I think we should be confident. We just opened a new store, so we will push a lot. This year there was some interesting new competition with Sear's Whole Home store opening here, so of course there's more advertising to the consumer. For instance, in our newspapers you see automobile advertising every two or three pages, so consumers are aware and think about cars. With more home furnishings retailers here there will be more furniture advertising, so the consumer will think of furniture.