You are involved in a unique marketplace with many opportunities for failure as well as success. Before you even begin your operation you need to know the risks involved and have some long and short term goals set. Once these goals have been set they will be the basis for your future plans. Even if you do not achieve your goals in the time frame you have established you will be closer to achieving them if you stick to the plan. One of your goals should be to lay the foundation for a sound marketing plan by having a quality product, exceptional service, and a good reputation.
Dissatisfied customers are more likely to broadcast their experiences than are satisfied customers.
The way to avoid this problem is to be sure you have quality for sale. Invite and deal with complaints to satisfy clientele. Even before you can sell your product you have to be able to sell yourself. Know your obstacles and overcome them before you begin any marketing program. Regulations, licensing, transportation and related issues may destroy your best-laid plans if not dealt with at the beginning.