In relating to the alphabets and their usage, a basic exploration of primary strokes and letter parts is analyzed in order to form simple letters and to recognize the visual optics and illusions that present themselves in understanding basic letter forms. Alphabets are presented in a logical sequence according to their general characteristics and degree of difficulty. An introduction to traditional and seasonal color schemes most commonly used in basic sign lettering. Also encompasses the study of color applied to basic shading techniques. The study of the arrangement of copy including balance, margin, spacial relationships, positive and negative space, letter proportions.
Assignments develop through thumbnails and roughs into finished art.
The student is trained and instructed in basic letter shade styles and their usage and in the advantages of one over the other. Also, they are taught how shades best work in complementing alphabets combined with good color harmony and layout. This course takes the student through the various uses of posters and quick point of purchase type signs. The student also studies the basic copy blocks used in developing layouts and learns to combine color, copy and decoration. The continuation of the study of classical alphabets and their usage and accepted image in sign graphics.