Discuss the organization of the advertising function from both the agency and the client perspectives. Discuss some of the specialized areas of advertising, such as multinational advertising, regulatory and legal aspects, and ethical and economic aspects. This scale may be curved down at the end of the semester if needed. Regular and punctual attendance at all class sessions is the responsibility of each student. College work proceeds at such a pace that regular attendance is necessary for each student to obtain maximum benefit from instruction.
All absences are matters to be resolved between the instructor and the student.
In the event that a student finds it necessary to be absent from class, it is the student's responsibility to make up resulting deficiencies. M 19 Discuss Team Projects. W 18 Team Presentations. This is the proposed syllabus.