And I realized that I'd been having a ton of encounters with my patients, and that it was just really empty. Indeed, Pankey studies show that over time, patients tend to build better relationships with their dentist's receptionist than they do with their dentist. They just jump in and fix what's broken, because that's what they think their patients want. The relationship with a patient should be more holistic. And that's what makes the profession fun.
Dentists can do their best stuff on people who really appreciate it.
The dentist mentality is to look at the little details. That's what they've been trained to do. Turning to big thinkers for insight on how to work in small mouths is not a new idea at the institute. If disfigured, it is esthetics that creates happiness. If it is pain, it's comfort that creates happiness.