By contrast, engaging people have a sense of role so keen, an ability to stay in character so perfected, and an effect so pronounced, that observers seldom realize these actors are constantly on-stage. Think of Jack Welch in industry, Ronald Reagan in politics, Gen. Norman Schwarzkopf in battle, and the late Mother Teresa in charity. Every worker in business should strive to engage others in this way. How well you act depends on how you characterize your role. Proper characterization makes any drama natural, believable, spontaneous, and real.
Characterization distinguishes the work of staging experiences from that of other economic activity.
He acts better than some of the stars on the marquee. Getting into character provides a sense of purpose for each worker in an organization, uniting him to the overall theme of the experience offered to guests. Perhaps no company understands this as well as Disney. Each one contributes to the portrayal of the place as a haven for family, fun, and fantasy. Actors tend to do too much.