Text as graphic. Text as object. Text as object no different from a graphical object. And these programming tools deal with text as easily as they do images, make little distinction between text and other objects in the same paradigmatic way as the graphical and textual software tools make little distinction. We can imagine texts where each word is an object.
Any text is like that.
But each object might have various properties in addition to its usual appearance and meaning and place amid other words. My piece Seattle Drift is an example of such a text. Each word has its own behavior, its own partially random path of drifting off the screen. Each word is a kind of little language widget, langwidget. On a deeper level, attempts at artificial intelligence that deal with natural language treat words as langwidgets or agents of literary design.