It is definetly worth it. The chance to operate a Web site without all of the hassles like selling ads, managing the back end systems, servers and things like this let me concentrate on the writing and creating original content for visitors. I believe that primarily it is used as a marketing tool allowing easier access for fans and corporate interest to professional sports organizations and athletes at every level. Further it allows opportunity for selling sports commodities of all types through e-business platforms. Part of your job is finding useful links.
Content is king and ease of access and readability is also important.
You obviously need to stay up to date on sports-business news. I am always on the look of for news. I read everything I get my hands on. From traditional print publications including newspapers from all around the country and large national publications. I spend a few hours each day scouring the Internet for news.