Those companies who survive this phase will reap the rewards for their pioneering efforts. There will be many lessons learned and many victims. This is a typical historical or natural progression for any growth industry. As the international scene grows and matures there will be many new opportunities. But, only those companies who are committed to a long term plan and investment will be able to succeed.
Companies have to regard the regional laws, customs and retail trends.
Train local staff and become involved members of their regional communities. Respect local staff by providing training and a plan for career advancement. Hire within and create a secure environment for the worker. Develop an environment where the employee is encouraged to learn from failed attempts instead of fear from making mistakes. Create a mission statement and teach employees the history of this industry.