For now, only a few companies are vying for a relatively small pie. They include Kasenna Inc. and WorldStream Communications Inc., both privately held. WorldStream provides Nextel s streaming service. It started out in 1998 streaming special events, such as annual meetings, for a few companies. These companies want to engage audiences, increase productivity and reduce costs.
Corporate customers can save money by using streaming.
Calif. The price of streaming beats alternatives such as travel or two-way videoconferencing, Post says. WorldStream practices what it preaches. Earlier this year, WorldStream Webcast its annual company meeting. Equipment sales are another measure of the streaming market. Privately held Internet Broadcasting Systems Inc. has built and manages 53 Web sites for TV news stations in the U.S. and Canada.