Coca-Cola has always been a player in building the recycling infrastructure in California. Product is always available for functions regarding recycling and litter cleanup. In the early nineties, during the great California recycling rush to meet the 25 percent diversion mandate, Coke was an advertiser for the 1994 USA World Cup Soccer matches with a TV viewing audience of an estimated 2 billion people. I wrote a letter to Coke suggesting that Coke do a commercial showing a soccer team collecting PET Coke bottles for recycling and using the money to buy uniforms. The last scene is a shot on goal, the ball turning into a PET bottle of Coke and the coach pouring drinks for all.
Coke recycles for the future.
I never heard from Coke. However, at the National Recycling Congress that year, E. Gifford Stack of the National Soft Drink Association told me that Coca-Cola would never use recycling to sell product. I have a product loyalty to Coke. I have great memories of the ice cold glass refillable Coke bottle. I read Democratic newspapers.