Publish an electronic newsletter. A newsletter can be a wonderfully effective tool for getting out the word about your cause, issue or organization. It is also an excellent vehicle for building a community and network of people interested and involved in like issues and concerns. Keep your goal in focus as you plan, design and write your newsletter. Don't try to reach many audiences with one publication or you'll fail.
Different audiences have different information needs.
It's better to publish a brief newsletter frequently than to publish a long newsletter occasionally. Certainly you'll want to talk about your programs and your successes. Reprint rights are usually easy to get for nonprofit newsletters, so keep your eyes open for short, interesting articles. Don't forget to include an appeal for funds in each newsletter. You may even find it cost-effective to include a return envelope in the newsletter to make it easier for people to respond.