Our speaker, John MacMullen mentioned some of Porter's concepts in his discussion of competitive intelligence and I thought it might be useful to get a bit more of the flavor of Porter's ideas. On Wednesday, Feb. 16, we will be talking about Positioning. If we have time I have an exercise we might do using the agencies presenting at the Career Fair. Feb. 2 Please see Designation of Groups and Market Audit Exercise . We discussed the continuum from products to services and back again last week.
Customers are more involved in the production of a service.
Time is relatively more important as most services are delivered in real time with customers physically present. Delivery systems may involve both electronic and physical channels. Send me an email if you have any questions or comments.