Kennedy also has introduced sticker-like shields that lay over the printed side of a disc, protecting the CDs from potential scrapes and making them easier to repair if dropped on the floor or dragged across a rough surface. CD-Shields cost 99 cents each and are also available in a kit for 100 discs from Compact Disc Repairman. Consumers mistake the bottom of a compact disc as being where all the digital information is saved. The top is the most valuable. All the information is stored underneath the reflective foil.
CDs have the same makeup as a mirror.
Take away the silver foil and you can see right through it. Before starting his business, Kennedy was a sales representative for another firm called CDR, a Canadian disc-cleaning company that folded last year. Kennedy adopted the initials. They didn't take it as fast as it could go. They didn't take advantage of the demand for the service.