Begin the release with a summary paragraph that frames the issue and key messages. Prioritize the news in the release. Put the most newsworthy information first. Quote your spokespeople following summary paragraphs reinforcing key messages. Remember, the messenger is important and should be credible to your audience.
Brief quotes are more likely to be used in news stories.
Try to use catchy sound bites that frame the issue and capture the attention of the audience. Letter to the Editor Reporters, policy makers, and the public often read letters to the editor to measure the public mood, identify timely issues and monitor the public debate. For individuals not comfortable with doing a television, radio or newspaper interview, the letter to the editor provides a simple, easy and valuable tool to contribute to media and the overall advocacy efforts on an issue. Letters can extend the length of time an issue remains on the public agenda and help maintain a sense of urgency for policy makers. A sample letter to the editor is included.