I'll bet that five years from now, all of us will have five different Web sites that we subscribe to, in the same way that we subscribe to magazines today. The direction in which the Web is evolving will have to be changed as well. According to InfoSeek president Robin Johnson, current Web search engines actually block out paid subscription sites. We're working on this problem now. In the interim, there are things that marketers can do to show senior corporate executives and the CEO just how valuable a tool the Web is.
Companies can obtain feedback from customers or even journalists instantly.
And customers get the information they need when they need it. In addition, marketers can use the Web to create a virtual community for their customers.