A grocery store. It's the prime mover of public policy in our democracy. Predisposition of an individual to evaluate some symbol or object or aspect of his world in a favorable or unfavorable manner. That rose is pretty. An expression of a judgment on a topic, a reflection of an attitude or deeper belief, or a short-run, topical and specific judgment about public affairs based upon personal beliefs and feelings.
Belief is at the basis of attitudes and opinions.
The way the world should be. Want the end result to be a change in behavior . Have to define the public. The MASS From all walks of life, social strata, classes, vocations. Composed of anonymous individuals Little interaction or exchange of experience among members Very loosely organized, not able to act with concerted effort or unity.