I f the golden arches are more representative of America than Bill Clinton is, McDonald's isn't exactly an alien entity in India too. After spending Rs 250 crore on its Indian operations, the global food-chain is not making profits. But it has succeeded in serving up an exciting new combo to Indian customers. Take two pieces of bun, put in a patty, and garnish it with two equations. Price leads to volumes.
Children bring in the family.
That explains why McDonald's is the only global food-chain in India that can afford to stand tall. McDonald's is in the throes of a major expansion. The Rs 30-crore plan will be funded through internal accruals and loans. It is adding 10 outlets to the 25 existing ones-13 in Delhi and 12 in Mumbai. Early next year, McDonald's will foray into the southern metros, starting with a franchisee operation in Bangalore.