This paper explores how the second wave of feminism influenced the portrayals of women in Ms. magazine editorial illustrations and graphics during the first year of publication. His picture of the local minister s subsequent arrest was the first of Moore s celebrated civil rights pictures to be published in Life Magazine. By 1965, Life had published Moore s coverage of many of the significant events of the era including the fighting surrounding James Meredith s admission to the University of Mississippi, the dogs attacking protesters in Birmingham and the savagery of the Selma March. This exploratory study examines brand extension strategies within home and garden magazines. Findings from a mail survey to the top thirty-three circulation magazines shows that publications extend in order to attain additional revenue by attempting to increase readership and create new avenues for advertisers.
Corporate mandates are also a key factor for extensions.
Consumer research and new product promotion are key predictors of a brand extension s success, while extensions fail for a variety of reasons. In aggregate terms, malaria had the second-highest coverage, followed by tuberculosis. Several authors have recently argued that men s magazines are becoming more like women s. This study uses magazine covers and cover blurbs to examine GQ, Esquire, Cosmopolitan, and Vogue from the 1980s and 1990s to note changes. No trends toward increasing similarity over time were noted.