And your employees felt like it was a good experience. Product quality is the cause.
Customer satisfaction is the effect.
Today's construction projects are increasingly more complex. The logistical issues alone can make the tax code look simple. When you add tough competition, tight margins, complex safety and environmental regulations, and a shortage of skilled labor, it's no wonder a construction company can suffer because of inconsistent quality results. But in construction, as in any business, the relationship between product quality, customer satisfaction and ultimately making money is the relationship between cause and effect. This is a business where you simply can't afford to base key business decisions on intuition.