Also, they need to know how they will be informed that the company has received their order. Any uncertainty here would cause a consumer to abandon the online purchasing process. In summary, a site should be designed to promote convenience and ease of use. It should provide the navigational tools and information that allow the consumer to move at a pace they desire. The site layout and design should have a cohesive look.
Consistency is key.
While the online environment offers technologically exciting possibilities, bells and whistles should not be incorporated at the expense of functionality. A great looking site is not effective if the consumer gets frustrated and leaves. Good site foundation is imperative to the success of online purchasing.