If you could find someone to help pin down your goals and the steps needed to accomplish them, it could be useful in business, sports or life in general. An emerging discipline personal coaching provides such support to guide professionals in their private and corporate lives. Coaching aims to improve learning and performance and to enhance life qualities. Like an athletic coach or music teacher, a personal coach challenges clients to find out what winning in life means to them. This information is used to promote awareness and choice of action.
Coaches hold their clients accountable to make sure they live up to their potential.
Austin coaches both businesses and individuals. Executive coach Hunter Stuart works primarily with business clients, including American Express leaders. Denise Byron works mostly as a personal coach, frequently with artists. All live in Ashland, but have clients across the country. The coaches and coaching organization Web sites emphasize that coaching is not therapy or counseling.