Management Theory serves as the foundations as well as the starting point for this new field of research from which Media Management can develop and prosper. The research object is media industry and the management of the media industry in the age of converging industries. Medienindustrie und das Management dieser Branche in Zeiten der Konvergenz von vorher getrennten Branchen. We explore a general model for Media, the Computational Media Metaphor. We envision media as spheres for agents and model them as Multi-Agent Systems.
Computer science provides the concepts and languages for modeling media.
Maude, Labelled Deductive Systems, Rewriting Logics as well as UML and Petri Nets. We develop a generic architecture for media and a toolbox for media. Business media and knowledge media are instantiations of this general model and applications are developed within the expert groups Business Media and Knowledge Media. A more detaied description can be found under Computational Media . Dieser Forschungsbereich entwickelt ein generelles Modell von Medien, das Computational Media Metaphor.