It is generally among the most profitable in its industry. The firm's name is among the most recognized by the public. The firms product is widely recognized by the public. The firm is known for its product quality and customer service. Employees speak highly of the firm and it is generally union free or seldom struck.
Academicians often select the firm to study for business practices.
They often have WOW programs that are discussed in the press. Measurement and the acceptance of criticism often diminish. The companies image must be continually defended. Do a preliminary survey of top management to identify possible support or resistance. Do a benchmark study of EOC firms that you wish to emulate.