The vendors that only play in one camp will find it difficult to compete. Inside the four walls of an enterprise, the CIO can dictate the integration strategy and intermediary formats. In the B2B world, each party owns one half of the integration. There needs to be a meeting of the minds and agreement over how to secure data, what the intermediary data format looks like, frequency of data flows, mapping out business processes, etc. In essence, all of these standards compete with one another.
Customers are also concerned about which standard to use for encrypting data.
Many of these exchanges and marketplaces won't survive. Successful exchanges and marketplaces will have a business model focused primarily on deriving revenue through providing services that reduce cost, shrink inventory, compress product cycles, and enhance revenue opportunities across supply chains. Business models based on aggregating demand or playing a market maker role between buyer and seller will have lower probability of success. Thereafter, the community must be administered and supported on a 24x7 basis. In many instances, this must all be accomplished on a global basis since trading communities increasingly span multiple continents.