They can now, SU, they can now. Oh well, I guess some people have money to burn, but it seems like there are plenty of better uses for that money, and I don't just mean charitable causes. They could invest it or something. Oh well, maybe if I were rich I'd get it. I have also seen that commercial run on other occasions.
Airlines make their money on coach seating.
That is why there are more coach seats. And if you haven't flown coach lately, there isn't much room. There are only so many 1st class seats. Not everyone is willing to pay twice the amount just so you can lay back and have a free drink. Everyone knows that.