The effects of color on our moods, health, and way of thinking have been studied by scientists for years. Your preference for one color over another may be related to the way that color makes you feel.
Colors are visible light energy of certain wavelengths.
Photoreceptors in the retina, called cones, translate this energy into colors. We perceive other colors by combining these colors. When the energy of color enters our bodies, it stimulates the pituitary and pineal glands. This in turn affects the production of certain hormones, which in turn affect a variety of physiological processes. This explains why color has been found to have such a direct influence on our thoughts, moods, and behavior-an influence that many experts believe is distinctly separate from psychological and cultural factors.