Have no defined policy or procedure at all on commercializing university technology. Defining the groundrules, requirements, and procedures could cause a lot of debate and disagreement. Allow faculty members to be creative. If you have a technology policy and a procedure, make sure nobody in the university community actually understands what it is.
Complexity is good.
If you have a technology policy and a procedure, apply them inconsistently. If you are the Licensing Officer, amuse yourself with your ability to influence what happens. Or sometimes you can have fun simply by dragging your feet. Most people will get fatigued and turn their attention to less arduous tasks. If you have a technology policy and a procedure, they should not be equitable.