They do this because they know that their most important asset is their people and they want to engage their people fully into the life and success of the organization. They want their people to learn and to tell the stories. The phenomenon of today's temporary workforce provides a great challenge to those leaders who desire to build a storytelling culture. A look at the size of the temporary workforce gives a clue as to its impact on everything it touches. According to the U.S. Bureau of Labor Statistics, there are between 2.7 million and 6 million temporary workers in America.
Any organization has a normal ebb and flow in the size and longevity of their current workforce.
This provides its own challenges to the flow of corporate storytelling. In some organizations temporary workers are treated as the unwanted step-children of the workforce. When viewed in this way, there is little thought given to introducing them to the values and culture of the organization. They are given the role of a mercenary rather than the role of a temporary citizen or a needed alien. To help the temporary workforce learn the stories of the organization, leaders have to commit time and creativity.