Using the Porter framework, an accepted approach to the structural analysis of industries, demonstrates that the food industry was one of the most competitive industries in the world in the early 1980s. Attempts to analyse the resultant implications of such competitive pressures on industry performance in the 1990s. One important issue is how consumers decide on products and how they view products from various countries. Hong Kong is representative of newly affluent markets which are growing throughout East Asia. In the beer market, Hong Kong consumers choose brands based on quality characteristics, especially taste.
Brand loyalty is strong.
Price is relatively unimportant to most consumers. Many beer drinkers believe that German beer is the best, though they may not always buy beer from Germany. Diet and health guidelines for the public have been published, but levels of awareness of health recommendations vary. Some New Zealanders may lack knowledge about foods and food components. A total of 835 people, a response rate of 56 per cent, answered the survey.