THA attributes the boom to an increase in costume sales and rentals to adults.
Baby boomers is really the category that fuels the hobby for adults.
She said that one trend is that adults want costumes that emphasize their physique as more adults get into shape. She also adds that grown-ups are willing to go overboard with their costumes. With this year's presidential election, sales of Republican candidate George W. Bush and Democratic candidate Al Gore masks may be an indicator of who will win the race. The costume manufacturers are definitely reaching out to markets that they haven't before. All rights reserved.