All this information is recorded in the personal health record with other self-reported data, which is entered as structured content with concept unique identifiers being attached. We also receive patient specific information from healthcare stakeholders including PBMs, insurers and providers. The information contained in the record is dynamic and helps the person receive highly filtered content about their health conditions based on their unique characteristics and behaviors. We work with the stakeholders to establish improvement goals based on monitoring of activity. In addition to self-reported information we collect professionally sourced information about the individual from their healthcare providers through data interchange.
Communication is at the core of our functionality.
We help the individual pull information together and communicate it to healthcare stakeholders. Included in this are doctor visit forms that help the person organize their information for a doctor visit. Messaging includes personalized emails, secure messaging within the record, preventive service alerts and reminders and wireless messaging. Another way to look at our platforms and desired functionality is demonstrated by the following slide. On our assessment platform we have layered a health record platform and then a care management platform that interacts with a messaging platform and a personalization platform to form a Health Communication Platform.