Then examine the pages of the sites that appear higher in the listing than your site, using view source to read their meta tags and other descriptive elements at the top of the page. A home improvement company might have links to landscaping services or architects. An independent garage could offer links to auto detailing services. Think the people who buy your products or use your services. Then expand your thinking to include the products or services these people will probably also be in the market for.
Cooperation is the key.
If you use frames, be sure to include title information on each page even though the title won t be visible when the page appears within a frame, and include a link on every page to your home page. If a search engine sends a searcher to a page that s supposed to be in a frame, and this is not uncommon, you ll make it possible for the visitor to find your home page. Every graphic should have a descriptive alt tag. Those who surf with images turned off will see only the alt tag text where an image would be. By carefully constructing alt tags with some of your most important key words, you ll improve search engine placement.