The business naturally responds to the pressures imposed by competing forces from both inside and outside. Mistakes are made - so checks and balances are put into place.
Customers complain - so more checks and balances are instituted.
Most companies adjust their procedures in order to survive and prosper, that's the intent but not the outcome. Your capabilities, and the related costs, can now be directly scaled to the volume of business rather than traditionally high capital start-up costs. We have seen dozens upon dozens of companies completely change their competitiveness, profit performance, and underlying culture as a result of such a directed, yet simple approach. There's less and less difference between different competitors' primary product or service that is being provided. The more significant differentiations are being made among what were previously considered to be ancillary support components of the relationship between you and your customer.