Don't tell which traits are transient and which are relatively permanent. Since behavior depends on context, traits can't predict behavior. Do not account for changing cultural norms. Do not explain why people develop traits. Center on precisely defined elements.
Development of personality is simply a change in response characteristics.
Responses to Stimuli - structural unit of personality. Behavior Patterns - can be investigated by behavioral analysis. Assume that new response can occur without reinforcement. Brings thoughts into the picture. Key Cognitive Concepts Association not enough - must include thought processes.