The Language of Success. Learn to read the trends, write your own future. Much of its success grew out of the company's creative response to changing demographics in the Los Angeles basin. In 1987, Longo began building a bilingual sales force. Today, sales staffers are fluent in Ebu, Mandarin, Farsi, and 20 other languages.
Buyers are eager to negotiate with people who understand their diverse cultures and dialects.
Los Angeles has changed, and we've changed right along with it. Change creates growth opportunities and the need for strategic planning. The best companies recognize changes in their market and align their capabilities with major trends. They don't waste their energy and sap their resources treading water or fighting the oncoming currents. Your market WILL change, as sure as the seas rise and fall.