Most people care about the environment but don't know what to do to help. Artists can find sponsors for an idea for a salmon sculpture transformation. Businesses can join together and sponsor a community run of fun salmon. City Councils can initiate a community drive to get salmon on the local map. Watershed and salmon recovery groups can fundraise by sponsoring salmon.
Corporations can increase their gift to a favorite charity or salmon recovery project.
Arts Commissions can organize and call for artists. Mainstreet groups can establish the importance of enhancing local attractions. Chambers of Commerce can respond to citizens or take a leading role. Only a truly educated and inspired citizenry can generate the political will to establish habitat protection and stock restoration as government priorities. Soul Salmon generates dynamic and creative urban partnerships of surprise featuring salmon, keystone species of the northwest ecosystem.