And every post office in the industrialized world is after international parcel business, much of it direct mail generated. The Gold Rush is Over The results of this survey tell us that the gold rush to the California of the Internet for sophisticated marketers has ended. Now these practitioners are refining what works and sharpening their tools, incorporating electronic commerce into many aspects of their operations. There do remain questions on some of these, but we are beginning to see the future. Experience is increasing.
Banner ads present administrative problems and complicated cost structures.
Those that are targeted are more effective. It is not a two-way street. There is concern about keeping customers within one's own borders. There is concern about preserving brand identity when another partner positions their brand and many approach such arrangements very cautiously. Technology enhancements are rapidly being adopted.