Surround it with bubbles that identify costs in terms of money, time, health, jobs, economy, fairness, sustainability, environment, advances in knowledge, future benefits, culture, etc. After students have had a chance to draw, think, and write, hold a class discussion to share ideas. Script Technology can have many costs and benefits. Draw a car on your handout and then draw a bubble outside the car for every cost you can think of that's related to the car. Write that cost in the bubble.
Costs affect the owner of the car, the driver, other people, the environment, or something else.