That streaming media advertising is expensive is another misconception that Piwonka feels those offering streaming media advertising should work to undo. And I believe broadcasters have rates that are very reasonable. Of the various types of internet ad vehicles, respondents identified streaming media advertising as the second-best method for delivering branded messages, just barely behind the No. 1 branding vehicle online, email sponsorships. Respondents were asked which type of internet advertising will be the best for delivering branding messages over the next 12 months. These two were far ahead of the next two choices interstitial ads, selected by 14 percent, and banner ads, seen as most effective at branding by just 7 percent.
Audio advertising is a visceral experience.
If there are still misconceptions in the air about streaming media advertising, general awareness appears to be growing concurrent with increased usage by consumers. And research published recently by Arbitron and Edison Media Research claims that the number of Americans who listen to or watch streaming internet audio or video rose 30 percent between January 2000 and January 2001 up to 13 percent overall from 10 percent the previous year.