As schools attempt to find new sources of revenue to continue extra-curricular activities or to enhance their academic programs, many have turned to commercial sources for needed funds.
Advertisers are more than happy to oblige, seeing children as a lucrative market for many products.
Additionally, they are current spenders, as well as future consumers of many products. Although advertising in schools may bring needed infusion of funds, it is not without controversy. Gone are the days when local businesses advertised in the school newspaper and yearbook. Today's advertising has taken on a new look which requires a more critical examination of its costs and benefits not only to the school district, but to the children it is aimed at influencing. Return to top.