Most of us hardly notice them, but color additives surround us. They're in shampoos. In shaving cream. Lipstick, eyeliner, and mascara. At breakfast, the colors keep coming.
Color additives make things attractive, appealing, appetizing.
They also serve as a code of sorts, allowing us to identify products on sight, like medicine dosages and candy flavors. We might reason, for example, that a pale green candy is mint flavored, while a darker green one is lime. Based on our color analysis alone, there will probably be no surprises when we pop the candy into our mouths. He explains that FDA has, over nearly a century, refined its process of monitoring and controlling color additive use. By law, industry must prove the safety of colors it sells.