Brands are the new religion.
They are also the ones that have the passion and energy to change the world, and to convert people to their way of thinking though outstanding communications. Fitch said many people flocked to Ikea instead of church on Sundays. Paradoxically, Nike is the subject of controversy over labor practices in its subcontractors' Third World factories. The Anglicans also pointed out that the Christian faith had one of the oldest and most recognized branding devices in the world, in the cross.