Finally, the subcommittee views the model as one piece in a whole program of career development that stresses the importance of professionals taking charge of their own careers. Variations on the program could be used to aid recruitment at the high school level and for career planning for experienced CPAs, college students, and employers. All CPAs have unlimited opportunity to shape their careers to enjoy challenging and rewarding work. And, the message is the same for public accounting because CPAs in public practice are facing the same demands as CPAs in industry. The growth in public accounting services has not been in the traditional areas of tax and audit.
Clients expect value-added services tailored to their individual needs.
The article details the role the featured CFOs play in formulating strategy and building shareholder value. The quote is also reproduced in the introduction to the model because it summarizes eloquently what the subcommittee tried to convey. What most distinguishes the super-CFO from the mere scorekeeper is extraordinary versatility. In the past, CFOs were as narrow as the columns in a ledger. They counted the beans and raised the bread, issuing annual reports and crunching numbers on investments proposed by someone else.