When a company has a product or a service that they wish to sell they will often enlist 'resellers' to do the job of finding customers for them. Once the reseller has managed to get the customer to make an order his job ends. This is a tremendous arrangement for both sides. The distributor simply waits for orders to arrive and has no involvement in the marketing phase. The reseller simply gets a customer, for example, to visit a web site and takes no further part.
Commission is paid to the reseller on the value of orders made.
It is the power of the Internet with the possibility of cheap or free advertising for a vast audience which makes reselling such an outstanding business opportunity. And if you have your own website, where you have the luxury of posting your own ads for free, then you have an effortless income-producing system. Two things which make reselling even more exciting If the product can earn you residual income, for example a monthly commission all the while that the customer continues to renew it. If you can recruit your own resellers and collect commission either for each reseller or for the products that they sell. First, there would be no point in generating massive commission on 'paper' only to find that the company are unreliable, don't pay up on time, or eventually fold.