In the next chapter, I'll give you suggestions for a few things that should be included in your business resume. Business Resume Ask yourself the following questions as though you are a customer of your business. You'll receive their annual report, and as a stockholder, a lot of information will be available to you. It will be very valuable later on when we deal with positioning your business. Of course not.
Customers place a value on products based on their perceptions of that product.
They base those perceptions on the information they get from you and other sources and comparisons. If I said, CD player, a dollar figure jumps into your head based on advertising you've seen or input from friends or any of 100 different sources. You can't have a business without customers. You must identify your target market. All the stuff you find on a warranty card when you buy a vacuum cleaner or a blender.