In less than two years, the Web's popularity has surged dramatically. According to Internet Info, a research firm in Falls Church, Virginia, nearly 180,000 commercial domain addresses now exist on the Web.
Companies view the Web as an opportunity to reach millions worldwide.
However, many businesses are struggling with a number of issues, including how to realize a return on their investment. Trends So far, companies that seem to be making money on the Web are publishers, notably, those that have created Web publishing tools. WebTrack Information Services, which provides news and databases for Web marketers, advertisers, and publishers, recently issued a report which cited Netscape, Lycos, and InfoSeek as the top three firms generating the most revenues from their Web advertising. With a sizable Web audience, this could be a prudent approach, especially if you believe your site will attract enough visitors. However, the investment is significant.