Consumers love word of mouth. Give away free samples. These are but a few of the lessons the web has to teach marketers working in older media. Smart marketers would do well to pay attention. Content Content is why people go to web sites.
Content is what they're looking for.
Brochureware is easy, static, safe. It's already on paper. It behaves sort of like paper, so the lawyers can examine and appraise it and two weeks later, it's still the same. It can be published to the Web and then the marketer, having bowed to progress, can go back to doing the familiar things in the familiar ways. It's a way of getting your feet wet on the Web, which perhaps will turn out to be a fad, after all.