Work Experience Code B 3 C.H. Consists of paid employment with a cooperating business concern previously approved of by the College. Employment will be limited to a minimum of fifteen hours and a maximum of twenty hours per week. Students intending to register for this course must have the prior approval of the Chairperson of the Business Department. An in-depth analysis and application of financial management concepts and principles with a special focus on applications unique to the health care industry. An in-depth analysis and application of strategic management concepts and principles with a special focus on the health care industry.
Case analysis is used extensively.
Students are required to present a comprehensive strategic plan for a health care organization. An examination of consumer behavior as a function of the overall marketing plan. Concepts from the social and behavioral sciences are applied to describing and understanding consumer decision processes. Topics include psychological core foundations, decision making processes, consumer's culture, and consumer behavior outcomes. Exploration of marketing concepts as they relate to the field of business to business marketing.