What you have to do is attract readers. And to attract readers you have to call on all your skills as a salesman. Glad you've enjoyed your stint in fantasyland, my friend, but it's time to take a step into the real world. In fact, I could argue that you should be thinking like a salesman with every single word you put down on paper , but that isn't what this article is about. Any good salesman knows all about the benefits of advertising.
Advertising is what any good salesman uses to attract buyers.
The salesman comes over and guides you toward the latest lemon while he tries to smooth-talk you into buying it. And, boy does he make it attractive. His sales pitch is his advertisement. And that's exactly how you get people to read your screenplay. Your sales pitch.