Executive Summary Mosby is a publishing house. It has customers, such as bookstores, who order products often in bulk, at discount prices.
Authors contact the publishing house to sell their writings.
Advertisers do business with Mosby periodicals. Libraries contact Mosby to get information about current, new, and upcoming products. All of these activities involve people who are accustomed to dealing with a publishing house. Mosby would like to extend the scope of their brand by improving search capabilities and by offering consumers the ability to order products on-line. Communities based on narrowly defined interests will also appear on the site.