QuePasa Especiales will be offered in both Spanish and English language versions. Until now, the U.S. Hispanic consumer has been both underserved by promotional advertisers and difficult for the brand marketer to reach in a significant way. We look forward to radically changing that through the interactivity of the Web. For the first time, brand marketers will have a turnkey media vehicle to reach the estimated 8 million U.S. Hispanics online. Additionally, QuePasa Especiales offers marketers the opportunity to collect consumer feedback and cross-sell other products to this important and powerful consumer segment.
All promotions are value-added and are offered free to the consumer.
Consumer privacy is guaranteed and no registration is required. There are currently 8 million U.S. Hispanic consumers online with a projected 12 million by 2002. Additionally, Hispanics purchase personal computers at twice the rate of the general population. Copyright 2001 INT Media Group, Incorporated All Rights Reserved.