Professor Janisch says Canadian law allows any entity to retransmit a TV broadcast as long as the broadcast is not altered. Craig saw an opening. He showed up at Aurora Communications Exchange, a company in Thornhill, Ontario, that sets up and runs Web sites for other firms. Within 90 days, Williamson says, iCraveTV was up and running. There was one caveat.
Canadian law allows for retransmission only within Canada.
The Internet is global. To keep non-Canadians from tapping in, iCraveTV's site made users first type in a Canadian area code . Of course, residents of any other country could find a Canadian area code, type it in and get on the site. ICraveTV got instant buzz. It launched in November.