Information is well digested for the particular audience. Writing style is well suited to the audience, using appropriate language and providing appropriate explanations. Content is factual, authoritative, and useful. Design is suited to topic and audience Fonts, headers, and other formatting is consistent throughout the site. Design choices seem appropriate to the audience and the topic.
Design facilitates access to information and aids usability.
Colors and other design elements are well chosen and attractive by the aesthetic standards of the intended audience. Informative title appears in the title bar, which also includes the site name. Every page has a title on the page itself. Link to home page on every page. Design is consistent throughout the site.