Acqua umbria, an Italian mineral water to be launched in your home market. The Luggage Company manufactures consumer bags and baggage. Their tartan fabric range consists of 5 products. 0.4 C Briefcase 3 1.7 D Suitcase 8 0.6 E Suitcase with Wheels 14 1.5 Calculate the BCG matrix copying the grid shown below. Explain your recommendation.
All questions have equal weighting.
You are the product manager for Nescafe coffee, the brand leader. You think that the best way to respond is not to reduce price but to counter with a promotional campaign. Evaluate the appropriateness of advertising and sales promotion in this situation and make recommendations. Acqua umbria, an Italian mineral water to be launched in your home market. The Luggage Company manufactures consumer bags and baggage.