This site also has consistency in terms of contents. Easy navigation is one other thing I also want to point out. I would like to also recommend putting more contents. However, two images on the top of page could be improved. They somewhat looked fuzzy on my screen.
Contents seem very well organized.
And I also notice that the webmaster put back link at the bottom of all the product page which allows views to go back to product menu easily. One minor thing is that the image of Golden Eagle Hybrid Tea Rose was missing. This site doesn t use any fancy graphics, but utilizes white spaces well. And all the graphics are very clean and look good with contents. Contents are very consistent.