That Generate Response by Robert Fore Dollar for dollar, classified advertising and small space ads are the advertising medium of choice for the real estate industry. The reasons are convenience, immediacy, and profitability. Your local newspaper is usually the first place an interested buyer or seller will turn when they get the urge to research the market because a copy is usually right at hand.
Classified ads are immediate.
In the literal world, classified ads are inexpensive compared to direct mail, telemarketing, full color brochures, and display ads. Plus, people do not read classified ads for pleasure. It is very unlikely that you will ever secure a property sale or get a signed listing as a direct result of a small classified ad. It just isn't going to happen. With that in mind, your goal when designing ads is simply to generate a lead.