Pfeiffer has big plans for the company, despite the fact that it has only 50 employees, a market cap of not quite 8 million Euros, and only 400,000 registered users. Ricardo.de has launched an aggressive marketing and international expansion campaign that will push the company into the United Kingdom , France, Holland Italy and Singapore. The relatively new company, founded in the summer of 1998, is acting like a seasoned dot-com player. To wit, the company is running radio ads in Chinese, English, French, and such localized languages as Urdu and Welsh. Ricardo.de also is steering auction items to regions in which they appeal most.
Customers can look for products in their own backyard, too.
Look for Pfeiffer to steer clear of Houston, Texas, and auctions. All Rights Reserved.