Animated banners are acceptable.
Any pop-up banners must only appear when clicked on by a user. The banner must be provided to Masters of Photography by email, in proper format, not less than five days prior to the beginning of a campaign. A specific URL for the click-through destination must also be provided. Any ALT text for the IMG tag of the banner can be provided at the option of the advertiser. Advertiser is responsible for the creation of banners.