So where before WNB writers would work for print, today they're more likely to write for online clients. Shorter and more The type of writing that WNB is being asked to produce is different now, says Cooper. By that, he means writing and editing editorial and advertising supplements that are inserted into trade publications. For example, a recruiting supplement in Information Week might be produced by an outside company like WNB, Cooper says. The Internet is fostering a growing group of online publications that cater to that business segment, and thus opportunities are opening up for writers who understand it.
Cooper mostly needs writers with business expertise.
He's tended to find experienced journalists who like the freelance lifestyle. The current average age of his writers is 37. Cooper keeps some writers busy most of the time, while others do the occasional article for a WNB client. On occasion, the service uses freelance photographers when a client requires photos as part of a project. Pay for writers is normally between 40 and 70 cents a word, with custom publishing assignments sometimes going higher.