The personal computer is Banfield's laboratory. He uses three-dimensional imaging software to study and design new chemical compounds for his traps. Banfield uses private contractors to manufacture the components of his products. Many orders are taken over the Internet. Banfield has learned that corporate partners, contractors and suppliers must be chosen wisely.
Business relies on good faith.
But it's also important not to overextend the business. SpringStar, which took that name after its relationship with Hartz ended, used to be located with another business in Kent, and the product line briefly included pet and garden supplies, such as pet wash tubs and food bins. But last year, Banfield decided to focus on his core technology on a simpler scale. SpringStar has one employee besides Banfield and his wife, and the company contracts with a dozen sales representatives who work on commission. In this case, smaller is better, and the narrower cyber-business strategy seems to be working, Banfield said.