The needs of one often come at the expense of the other. It allows you to both broadcast your message and determine if, where, when, how, and by whom your message was received. The questions and options you offer within your ads allow consumers to customize your message to fit their requirements, while you receive valuable information on consumer behavior. Based on consumer behavior, you can target your ad placement and timing to maximize response. Your audience not only has easy access to the information they seek, but they have a greater incentive to buy.
Benefits Provides customers with an in-depth, interactive experience without leaving desired page.
Low-cost information delivery and demo vehicle. Proven effectiveness of multimedia advertising delivers higher brand recall. Unlimited creative opportunities using a familiar authoring tool. Ability to integrate assets from other media. Broad acceptance by publisher sites.