PRSA Professional Standards PRSA firmly believes that professional integrity is based on sound and ethical practice. Upon joining the Society, members agree to adhere to PRSA's Code of Professional Standards for the Practice of Public Relations. In 1964, PRSA established a voluntary Accreditation program. Members with at least five years of professional experience may earn Accredited status by passing written and oral examinations.
Accredited status attests to a professional's competency in the practice of public relations.
Accreditation is the centerpiece of PRSA's professional progression, which starts with orientation of new members. The next step is Accreditation, followed by maintenance of Accreditation, required every three years, and achieved through continuing education, participation in professional organizations and public service activities. The capstone of the professional progression is membership in the College of Fellows. The Bronze Anvil Awards honor the best communications tools that are components of total public relations programs. Both are important facets of the Society's Honors and Awards program.