Look at your base of volunteers for Web skills. On the other hand, spend money on presidential campaign Web sites. You get what you pay for. This makes an effective site. Make visitors as comfortable as possible-privacy is very important for political campaigning.
Direct mail is best for voter contact.
Weighing old vs. new media resources will be the challenge over the next several years. It is important to communicate to the Internet-savvy audience about campaigns. The Internet will create a more informed voter base over the next 10 to 20 years due to on-screen reading. You can maintain and grow continual list development of email and street addresses by using the Internet. It is crucial for political campaigns to maintain and update the voter file, volunteer files and donor files.