Now that we have looked at the message, the methods and the materials and their relationship, it is time to reach a conclusion. The conclusion is a re-statement of the original objective. It is the point at which all the elements come together in a cohesive manner to leave the visitor with a favorable and lasting impression. You may not have the resources of a large multi-national corporation, but you can achieve comparable results. The most important resource is creativity.
Creativity is priceless.
It is limited only by imagination.