The company recently launched AuctionNow, an online auction site that allows customers to purchase select products from Sun Microsystems. The company plans to broaden the Sun offering and add hardware and software products from other IT vendors in the near future. The company also plans to work with second-tier B2B auction sites in the near future.
Auctions recognize supply and demand, and reward value-add.
They allow a knowledgeable customer base to procure products and services efficiently. This is all very exciting to us. Auctions allow the company to reach an entirely new group of technology buyers. We hope to broaden our product mix to include Oracle, Cisco and others. Auctions can be anonymous for the buyer, but in this case the seller will be well known.