We reverse and remand. Tom Parks was building. Parks is also referred to as Thomas Poczatek. Parks was the sales manager for Century.
Century is in the business of selling, among other things, ceramic tile.
In October 1993, Century created a videotape that instructs customers how to install ceramic tile. Century asked plaintiff for permission to videotape him installing tile in Parks s house. Parks explained that the video would be distributed to Century s customers. Plaintiff consented to appear in the video. The video was completed and Century began providing it to the public.