It is a fascinating chronology of the history of cigarette advertising by Dr. Richard Pollay, a professor of marketing. It gives an insight into the industry's invasive advertising tactics that can only be had by taking a historical look at the industry's advertising behavior. American Tobacco suspected by R.J. Reynolds of disseminating rumors of salt petre in tobacco, and factor workers with leprosy and syphilis.
Ads legitimize to mass audience.
Works with manufacturers of accessories, dresses, textiles, etc. Sends 6,500 letters and kits to dept.