Jupiter Communications Inc. The Internet's price transparency has meant that, for now, loyalty takes a back seat to bargain-basement prices as a shopping motivator.
Consumers driven by low prices tend to be unprofitable.
Coupons, though, appease the consumer's desire for a deal while building brand loyalty. But consumers need to divulge enough information so they can be targeted for relevant promotions. CoolSavings and MyPoints are two examples. They boast 9 million and 14 million registered users, respectively. Registration is simple.