The office is also a call center and maintains Swedish and Norwegian staff for serving customers from those countries. In 1998, DIM closed its subsidiary in Sweden and moved all Swedish administration and distribution activities to Denmark. In addition, the Danish headquarters moved into a larger and more modern building. As a result of this re-structuring, DIM's profitability has increased significantly and shows all signs of continuing to improve. At the same time, the Danish office is able to provide service that is equal to or better than before the consolidation.
Customers just dial a number in their own country and the calls are automatically routed to Denmark.
Delivery times are very nearly the same as they were before the Swedish warehouse closed, and they are likely to get shorter when the bridge from Denmark to Sweden is completed in the coming months. It's no surprise that DIM has done well by focusing its activities in Denmark. The nation's distribution infrastructure was rated number one in 1998 by the World Competitiveness Yearbook, primarily because of its outstanding transport and telecommunications systems and well-developed shipping industry. And these strengths are not limited to distribution in Scandinavia. For example, Copenhagen Airport offers the shortest goods transit times of any European airport, combined with the lowest distribution and transportation costs.