What Zov Karamardian sees when people fuel up in the morning is reminiscent of days gone by, when people were less bound by guilt. That's becoming a very popular item. Wilhelm, who owns the restaurant with his wife, Katie, says even his weight-conscious customers can't resist the yeast rolls.
Consumers are again sweet on breakfast breads.
A muffin, cinnamon roll or pastry is convenient for those who are short on time and must eat on the run. Of course, there is always temptation. With such a demand for something quick and satisfying, it only stands to reason that quick-service restaurants are expanding their morning offerings of temptation on the go. It is expected to reintroduce its cinnamon bun, which was first launched for a 1996 promotion. A lot of people are going back to the regular stuff.