Movie Showtimes Career Moves Ridderstrale and Nordstrom aren t futurists. They re realists. The authors know that the critical means of production is small, gray and weighs about three pounds. It is the human brain.
Businesses are no longer brawn-based.
The auto industry is a case in point. The times have changed. I d venture to say, that just four years later, the intangibles of working smarter not harder account for more than seventy percent in the auto industry. In Tokyo, you can order a customized Toyota on Monday and be driving it on Friday. Funky business isn t about doing different things.