When setting up international strategic alliances, managers should prepare their presentation style to cater to the market in which they are entering. They should tone down their persuasive format where applicable and be through in their presentation. When engaging in personal selling with customers from a different culture, employees should keep the previously mentioned traits in mind. Initiating business in many countries takes a long-range approach and may require two to three years. One must also be able to anticipate problems in the planning process.
Cultural adaptations are necessary for both parties to get along and do business.
Resisting the local culture will only lead to distrust. They should research the country, the organization, and the cultural beliefs of the people they will be dealing with. They should pay attention to the wide range of national, cultural, religious and social differences they encounter. References Harris, Michael. Human Resource Management, A Practical Approach .