Cable viewers have greater purchasing power. The cable is above average in income and tends to purchase more major appliances, new cars, and have overall, more spendable income. Cable viewers watch more television. On average, cable viewers watch one additional hour per day than non-cable viewers because there is so much more programming available targeted to individual interest Cable advertising is cost efficient. It enables advertisers who cannot afford traditional television to take advantage of video s movement, sight, sound and color aspects.
Cable offers greater frequency exposure.
With cable's cost efficiency, you can afford to have your commercials seen throughout the day, including prime time, reaching larger audiences with greater impact.