These are also popular at local farmers' markets. Many promote the freshness of their product or its novelty as a cultural or heritage food product. As the market and production segments continue to consolidate, many farmers will form partnerships or expand their operation to compete in the wholesale and retail markets. Others will look for opportunities in local direct sales. While direct marketing can be a way for farmers to keep a larger share of the profit from their products, it may also limit the growth potential in their operation.
Consumers can benefit from the selection at retail and direct market outlets.
The Kentucky Food Products Directory lists a number of food specialty products. These examples highlight the diversity of marketplace opportunities for both the consumer and the farmer. Some specialty food products listed included baked goods, candied fruits and other confectionary, condiments, herb products, sorghum molasses, honey, and other prepared foods. Kentuckians have long enjoyed specialty foods. Most famous is Ruth Hunt Candies, the official bourbon ball candy used at Churchill Downs for the Kentucky Derby.