Click for larger view. Customers often use shopping lists to keep track of what they need to purchase in a store. On the Web, online lists allow shoppers to order frequently purchased items quickly and easily.
Customers search for a product just once and add it to their list.
Customers can then easily return to shopping by clicking a link below this brief description. More details of the list feature appear lower on the page. Many other shopping sites also allow customers to keep lists on their sites, but they hide the feature or don't explain it well to new customers. Often there is no visible link or option to create a list until the customer has purchased from the site. Lists are an effective tool for both easy shopping and customer retention.