Use the Web to build brand recognition . The best way that you build a brand is to deliver a quality product. First build a reputation through satisfying customers, getting good public relations, then promote the brand. Be a customer service leader. Sales and marketing promotions can drive traffic to your site.
Additional marketing can increase the frequency of customer visits.
But, high-quality and responsive customer service can make lifetime customers out of your customers. Collect customer data . The basic benefit is increasing targeting and decreasing waste in marketing program budgets. The data you gather will make your marketing more effective and more efficient. Customers will be more likely to buy because you have presented information that is uniquely relevant to them.