Pros Take Advantage of Diversity Pros are better able to handle and take advantage of the ethnic, cultural, gender and other diversity within and between groups. Back to Top 21. Pros Can Handle Sensitive Topics Pros can handle sensitive topics with aplomb, dignity and straightforwardness. Back to Top 22. The Big Idea, while not always apparent, is much more likely to be unearthed and developed by a Pro.
Amateurs concentrate on getting through the guide.
Pros focus on the client's critical success factors, objectives, and strategies. W e are told that the idea of keeping baking soda in the refrigerator to absorb odors was discovered from a passing remark in a focus group. Back to Top 23. The Client Pros are more likely to have the stature and the inclination to stand up to the client when we know that the client is making a mistake. Back to Top 24.