Conversely, there is no market for products at the other end of the price and quality spectrum. Suppliers will normally find it difficult to sell the cheapest qualities, even if the price is low. A potential exporter to Sweden has to consider two closely related problems - how to enter and how to stay on the market. The strategy has to be selected before market entry so, as to avoid costly mistakes, which can hamper further sales possibilities in the future. There are several options open, but each one entails particular consequences.
Competition is fierce between domestic and imported products.
The internal, European market has lead to establishment of new, European shops and to a new inflow of goods. The use of IT and the introduction of a European currency will increase price competition. By law the trade is obliged to take care of packages and electric waste. Consumers are aware of environmental issues, how goods are produced, how they affect the environment when used and disposed of. Buyers and consumers will observe possible child labour and other aspects of working environment in supplying countries.