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ARTec created the first PH balanced color enhancing shampoo and color moisturizer conditioner for hair color fade prevention. The products are designed to be used as the ultimate system to prevent the hair from losing color. The Artec Color Chart ARTec Color Enhancing Shampoos are a botanical blend of plant-derived cleansers and natural plant and flowers extracts. They have been scientifically and creatively formulated to provide excellent cleansing while compensating for hair color fade and oxidation by depositing the right amount of color. This cleansing system normalizes hair and scalp and provides optimum body while enhancing color.