These customers thought more of the car itself because of the way they were treated before and after the sale. As a result, more customers indicated they'd purchase again. So you see, direct marketers have some impressive tools that, properly used, can carry them far beyond branding and image and awareness building. Branding comes into it, and not simply because every communication carries the image or the branding message from general advertising. Whatever the case, the direct marketer must establish the benefits for a unique selling proposition that deals with the product perception and its positioning.
Direct marketing can be complicated and difficult.
It is a marketing form with set basic fundamentals that must be recognized. It is chock full of techniques or rules at all levels of usage. The practitioner must understand the database concept and learn how to develop and use customer files. When direct marketing is properly used, the responsiveness of the target market is not only exciting but highly rewarding. Fortunes have been made by good practitioners who truly embrace its fundamentals.