Heck, you can't talk to everyone who visits your site, but you can sure share with all who are interested by offering an ezine. Just do it. Think back over the last week of conversations with customers, consider what was said, and put the good parts down in writing. Start with you, yourself, and me on the subscriber list. This is tough, for there's a tendency to say, heck, nobody's going to see this, and kind of just slop something together.
Bad habits are hard to break.
Never settle for less than your very best. If your skills are weak, get someone to edit for you. The secret to good writing for those of us with less than Pulitzer Prize type skills is to work up a draft, rewrite, edit, rewrite, etc., until convinced it's good. Then print a copy, sit down with a cup of coffee in a comfortable chair and read your creation out loud. Ignore this last step at your peril.