Zone One is denser with links, text and graphics. Zone Two has lower priority items and is visible by scrolling. As the reader descends into the Web site, the pages should be less dense with links, visual and functional complexity. This technique will not cause the readers to become distracted, and will allow them to focus on specific Web content. One appropriate design grid for all Web pages does not exist.
Consistency is the key to good grid design.
Experiment with various arrangements of titles, subtitles, navigation links, buttons, text and graphics. Determine the likely size of your Web page by looking at the widest table that will print on a standard letter-size page, which is 535 pixels. Ideally, limit the text line length on a Web page to 10-12 words per line. Margins define the reading area of your page by separating the main text from non-text elements. Use table cells to establish margins, and use them consistently throughout your site to provide unity.