This pilot is due to run for 4 months initially.
Contemporary society is media-saturated.
It is said that the distinction between reality and media-reality is blurred. The institutions that produce media texts for consumption are seen as consciousness industries, shaping perceptions of ourselves and the world around us. There has been a significant increase in the growth of the management and manufacture of information, and its dissemination by the media, and an increasing predominance of visual communication and information in many areas of society. In these contexts, a variety of new literacy skills are needed to fully explore and enjoy the dynamic range of media texts now in circulation with critical autonomy and independence. Increased access to digital media offers us new and alternative technological opportunities for creativity and self-expression.