Prospective customers take the brochure home and, at a glance, are reminded of those advantages. Plus, they may show the brochure to other prospective customers. In the now competitive business of attracting new employees, recruiting brochures work the same way. There is no single formula. A recruiting brochure must be customized by industry and by employer.
Content is critical.
Research your competitors and find the benefits where you have the advantage. For example, emphasizing a free medical plan or a choice of dental plans is particularly effective if your competitors require high payroll deductions or have no dental plan. An effective brochure might also mention lessor benefits that have been shown to have an positive effect on recruiting, such as tuition reimbursement, training programs, casual dress code, flexible hours, and the telecommute policy. Format is also important. An unattractive or long-winded brochure may mean that prospective employees won't bother to read more than the first few lines.