Oh gawd, I can already hear it from the pompous. Quite frankly, I am sick of most of the attitudes I've been running across lately. Certain people have become confused about what the game is all about. I was so tickled when my first one arrived, I had to call Bubba at work. Then the inevitable kicked in - I wanted them all.
Awards are links.
In my humble, albeit somewhat experienced opinion, links are one of the best forms of advertising going. Anytime I find a site I like, I check links - simple logic, based on taste similarity. Conscientious, fair-minded award givers maintain lists of awardees, often including brief reviews. The others don't. I weeded out the freeloaders after learning that lesson.