Bedroom Concepts doesn't carry a lot of brand names right now, but we expect that many of our suppliers will be listed on the FurnitureFan site and that this will translate into qualified sales leads at very low cost. We receive a lead sheet for every customer in our trading area who inquires about a product line we carry. Then either the customer will visit the store and be handled through our regular UP system or we will call the customer and arrange a visit. He also plans to advertise using internet yellow page listings to increase store traffic through web contact. FurnitureFan is designed to be a web community that acts as a facilitator for the furniture purchase.
Customers can log on and look for different brand names.
They can take advantage of educational information. When they find a product they like, they can use a dealer locator feature to find a dealer within a travel radius they specify. Week nights are booked. Weekends are scheduled. Kids have soccer practice, music lessons and tutors.