The outlets are located in high-traffic locations around Singapore such as Bugis, Wisma Atria, and Suntec City malls. They expect to reach 21 outlets by year-end 1999. Lee Hwa is the only contemporary jewellery manufacturer in Singapore. Further expansion in Singapore and overseas is planned. Increasing the number of showrooms will translate into more sales, especially as the Singapore and regional economies improve into year 2000.
Additional outlets improve economies of scale for both manufacturing and advertising costs.
Post-IPO, there will be 103.6 million shares outstanding. Potential to expand brand image overseas. Young creative management. Good customer base with strong retention program. Innovative stylish product design capabilities in-house.