Buyers are billed for the animals on delivery. This was the logical next step as we looked at ways to make the auctions more efficient and reduce marketing costs for both buyers and sellers. The online auction also helps determine a fair market weight, is very competitive and very anonymous. And it's easier on the animals because they're not moved from the farm or feedlot until the online auction is complete. For customers looking to improve their herd genetics, Select Sires offers its stock of semen and embryos for sale online.
Customers can browse through the online catalog of dairy and beef sires and dams.
Internet access One of the biggest obstacles for rural areas is access to the Internet. The co-op, which has about 7,000 customers, now has nearly 1,400 Internet subscribers. Our customers can access the Internet for the cost of a local call. We never expected to have so many subscribers, and the service just continues to grow. In December we signed up nearly 170 new users.