The more extensive the facilities, guest services and amenities, the higher the star rating. The Golden Host Awards program is a tourism employee recognition program. Nomination boxes and signs are in businesses around the territory encouraging visitors to nominate individuals who have provided excellent service. At the end of each summer month, the nominations are collected and two winners chosen, one from Whitehorse and one from the communities. Each winner is presented with a Golden Host certificate and small gift.
All nominees receive letters of recognition.
The program is conducted in partnership with the Whitehorse Chamber of Commerce and Yukon Tourism Education Council. Promotional support is provided by the Yukon News and CKRW Radio. The TIA Yukon Training Trust Fund allows businesses and individuals working in the tourism industry to access financial assistance for tourism-related training costs. The fund was established by the federal and territorial governments and is administered by a board of volunteer trustees. Application forms are available from the TIA Yukon office.