The extra creative work you'll go through to dream up new reasons will be worth it. The alternative, which you won't like, is to watch buyers make decisions based on price. In that case your product or service might never be selected. If you constantly feed buyers with new reasons, you will also gain more control over your sales and your market share. In a Snap by Linda Westphal Sincerity is the most powerful, important and effective marketing principle of our decade.
Consumers watch for it.
They crave it, in fact. And they go as far as to avoid buying goods from companies that lack genuineness, even if they offer a guarantee. Additionally, tolerance for companies that say one thing and deliver another is at an all time low. Consumers have simply turned their backs on companies that don't appear to have a sincere desire to help them solve problems. Too Strong One sure way to shatter your first impression is to come on too strong.