Ads should be customized and speak on a personal level. The content should be valuable to consumers. Web pages should provide valuable information, avoiding useless and large files that slow downloading time. Advertisements must emphasize brands and a firm's image. Firms should actively participate in all types of Internet activities, such as newsgroups, mailing lists, and bulletin boards.
All activities constitute a strategy.
Also, online advertisements should be coordinated with offline advertisements. Advertisements should be seamlessly linked with the ordering process. When the customer has become interested after having seen the ads, the advertised items should be able to be ordered and paid for conveniently, preferably online. Designing Internet ads. Successful Web site design is an art as well as a science.