You're going to plow it, fence it in, civilize it. We're the ones that are going to civilize the Internet. If we don't do it, somebody else will, and so we've got a responsibility to do it right. I'm not amoral about this. It means developing a system or a procedure that can sustain itself.
Any fool can go out on a street corner and pass out dollar bills.
If he's got a lot of money, he can pass out dollar bills for a heck of a long time. But eventually he's going to run out of money. He has provided a service, but it was not a 'sustainable' service. A lot of volunteer do-gooders work hard to help people out for the short haul, but when the money gives out or the energy or maybe just the courage, the effort goes under. Those who would do good things in life, and I am one of them, must provide a sustained good.