They are also an excellent source of Omega-3 fatty acids and vitamin E. With the help of a National Research Council grant, he developed the Born 3 egg . Born is an example of producers capitalizing on the increased health-consciousness among consumers. An aging population is also driving the demand for nutraceuticals and functional foods in North America. Nutraceuticals are products manufactured from food and sold in the form of pills, powders, and potions, such as concentrated garlic tablets for the immune system, or echinacea to ward off colds. Soluble fibre in oat bran, which helps reduce cholesterol, and yogurt, which can provide the body with beneficial bacteria, are just two examples of functional foods.
Consumers are really keen to increase their awareness of what goes into their body.
Scientists are identifying promising components within plant and animal sources and learning more about how they interact with the human body. For example, researchers are studying substances like ellagic acid, found in strawberries, raspberries, cranberries and nuts, which they believe may play a role in preventing certain types of cancer.