There are reasons to doubt it, at least in the near term. Imminent economic union has not induced European governments to find a common approach to foreign policy, for example. Perhaps political Europe can only follow the development of cultural Europe, an entity that is in some isolated respects on the doorstep. Advertisers, always barometers of public orientation, are already thinking in terms of a single European audience. The efficiencies of a continental advertising campaign, particularly for non-European products, mean a search for common symbols, sentiments and characters.
Brands construct Europe faster than politics.
Brands are Europeanizing, and so is the public. We make it simple, human, with universal ideas. Complexity travels badly. Complexity travels badly. This should be the cautionary phrase for any European, particularly one from a small country, concerned about the engulfing powers of a continental culture.