Periodically, I will assign exercises and article write-ups that complement the material we are covering. The assignment and due date will be given in class and then posted to my website. Most exercises will be worth 10 points. Advertising Age is a great source for articles, found in our library, as well as on the Internet. Class participation will be evaluated on your willingness to enter into discussions in class and to bring relevant material into the class.
Attendance is required.
After three unexcused absences any further absences will be deducted from your overall course grade at the rate of one third of a letter grade per absence. Please let me know in advance, whenever possible, if you must be gone for any reason. There is no make-up for any exercises, group work or quizzes that may be given during a class period. Because I will periodically give some class time for group work, it is important that you are in class and available to the rest of your group members on a regular basis. Any breach in academic integrity will result in a failing grade for the course, assignment or exam, depending on the circumstances.