Here for the first time is a familiar artist's palette with an accurate printed reference, tonal scale, profiles and CMYK process combinations that tie the colors to international printing standards. This book opens the door to the modern world of color imagery made possible by computer technology, and shows how effective the proper use of color can be. Endorsed by experts, it's an invaluable tool designed to give you the power and control that the new world of digital color offers. Color is a magical element that gives feeling and emotion to art and design. It is an elusive subject, yet one that has been here since the world began.
Color is both an art and a science.
This 160-page book is designed to grab hold of color in all its glory, reveal its secrets, and provide an understanding of how and why it works. Every color can be beautiful, but beauty is not enough. The masters learned how colors worked together from years and years of personal experience. Here is a familiar designer's palette, with psychological profiles for each color, tonal scale and CMYK process combinations that tie the colors to international printing standards. It is an invaluable tool designed to give you the power and control that the new world of digital color offers.