Hofacker and Murphy frequently publish research and commentary on internet marketing in scholarly journals and the New York Times Online . At one time or another, every Internet marketer must have wondered about the best way to set up a web page. Normally, a web site has certain communications, marketing or selling goals.
Artists generally go with their gut instincts in terms of what looks good or what looks cool.
Marketing types on the other hand, contemplate the bottom line. We would like to note here, though, that no one else does either. Now this reminds us of the young novitiate in the middle ages. He was waiting tables on the more established brethren of the order when he came upon a rather vehement argument. Brother Bartholemew was insisting that a horse had 36 teeth as that corresponded to thrice the number of disciples.