The company that provides a helpful beacon to users will win the business in the long run. Some content vendors are like the national chains of gyms. You sign away the next year or two of your life and you have to pay whether or not you ever lift a barbell. It's a sort of vendor prenuptial agreement. We need a place where we can comfortably invest and still sleep at night.
Content is like real estate.
Its value can go up and down in the short term, but it's a safe long-term investment. It's not glamorous. All rights reserved.