You will want to post information about your work on bulletin boards and in the mystery mailing lists such as Dorothy-L and the more general mystery newsgroup, Rec.arts.mystery. Be careful of making comments or criticisms that you wouldn't want everyone to see. You might want to send interesting news via e-mail to your publicity contacts and fans. Content can include jokes, contests and trivia as well as news of your upcoming signings and publications. Although it can be fun, being your own publicist isn't always easy.
Accumulated goodwill is the single most effective publicity weapon in any writer's arsenal.
Before establishing her editing and consulting business, Kate Stine worked for many years in mystery book publishing. In 1996, both the magazine and her mystery reference book, The Armchair Detective Book of Lists, won Anthony Awards. The magazine won a second Anthony Award in 1997.