There must be a synergy which exponentially increases your combined value to the client. Adding an additional survey or training program does not do that. But adding long-term, longitudinal measures or comparisons against best practices elsewhere probably does. If the revenues will be from business you never otherwise would have attracted, it s worth considering less of a percentage. However, if the business is simply incremental to your existing business, then a larger percentage may be called for.
Chemistry is everything.
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