Regulating alcohol and tobacco advertising is one of the best opportunities they've got. It's the kind of thing where people who wouldn't support any other kind of regulation would support this. Once they're there, there will be nothing but misery and mayhem. The answer to irresponsible speech is responsible speech. In this case, counter ads.
Advertising tries to generate desire by creating certain images that become consuming.
I don't think the problem of alcohol and tobacco advertising there will be solved until the questions of who owns it and how it will be developed are answered. With a sweet citrus taste and a potency slightly above regular Coors beer, Zima was designed to seem different and to entice underagers, they charged. In a move late last November noticed mainly by the advertising world, Coors punched enticement up a notch by going on the World Wide Web. A month earlier, Zima executives had the product's Internet address printed on the backside of the Zima label. Browsers first see the Zima spot logo superimposed over a visual of young, smiling people.