When enough people demand that work be nourishing and fulfilling, companies will find they have to make it so in order to attract and hold the most creative people. The key to competitive advantage in the 90's and beyond will be the capacity of leadership to create the social architecture capable of generating intellectual capital. The process of becoming a leader is much the same as becoming an integrated human being. That's why management is the highest spiritual calling I know. The evidence seems clear that those businesses which actively serve their many constituencies in creative, morally thoughtful ways also, over the long run, serve their shareholders best.
Companies do, in fact, do well by doing good.
They lose, the organization loses, and ultimately the customer or the beneficiary of the customer's work loses. No wonder so many organizations ultimately lose their souls. The mind is not a vessel to be filled, but a fire to be ignited. They will be comfortable with their own spirituality, and will know how to nurture spiritual development in others. They matter in our families, in our work, and in our extracurricular activities.