However, this requires a more sophisticated questionnaire design and scoring process. If you have multiple departments, consider designing the questionnaire so the data can be broken out. Averaging across departments is likely to obscure relevant and important information. Comments, please . While most of the survey should be in multiple choice format, allow about half a page to solicit additional information that helps your firm serve clients better.
Clients often like to have the opportunity to provide feedback in their own words.
Make the survey look appealing. If the type is too small, the survey will appear difficult and burdensome to complete. Lay the questions out carefully. Don't cram in too much text, and try to keep the survey to two or three pages. Conduct a trial run for clarity, readability and comprehension.