The two men who were Route 66's greatest promoters were businessmen of no small means. The practical preceded the mythical. Not that the mythical element had no part to play. After receiving official designation for their route, the two men continued to promote the highway, participating in the first cross-country run, a marathon of nearly 3,500 miles from Los Angeles to New York City. This run followed Route 66 in its entirety from LA to Chicago.
Advertising is the rattling of a stick inside a swill bucket.