Constituent relations 5 Community relations. 8,192 people meet monthly to act on some aspect of the university. There are over 22,000 donors to the university. In the years of 1963-1993, there was a No marketing strategy in place. Perceptions were such that a real university does not need to advertise, smaller is better, and it costs too much.
Advertising is extremely expensive.
MRI did a study of UMKC in 1979 and found that UMKC had no image at all. Thus begun a strategy of backdoor marketing that included improved publications and courting of the media and press. The Communications Department began publication of UMKC Inside and mailed it to variety of people outside the institution. Perspectives began production and was sent to legislators, community leaders, etc., and has a circulation of 80,000. The publication In Reach was created and sent to all students, past and present.