The question's not as obvious as it might seem, and often, the answer is simply to be on-line. Your home page, pros say, needs to be part of an overall strategy and should serve a purpose. Knowing that goal and your audience can help you design a much more effective Web presence. Give your Web site the same effort that you would any other marketing presence. Millions, if not billions of dollars, are spent every year carefully crafting a company's image.
Careful detail is put into designing logos, brochures, annual reports and commercials.
What often isn't realized is that a home page will have an audience comparable in size to any other medium. Unfortunately, many Web sites appear crude in nature, hastily thrown together. Make sure your site fits carefully into your overall marketing plan and your corporate image. If your page design isn't something you'd want to put in an annual report or a full-page ad, don't put it up on the Web. But consider going to the pros just as you would with a print ad or an annual report design.