It's the motion and the environment that stimulates their emotions. Some people can only identify with a sports contest if there is a star player involved. Michael Jordan is an example of a player who drew enormous crowds when he was playing. People did not care what team he was on. The final two categories include cost and atmosphere.
Cost includes anything that causes people difficulty in attending.
The interesting one is arena location and it was commented on quite frequently. We discussed how providing buses would be a good idea but buses would have to be provided for both the male and female basketball games. Providing buses for the men's game and not the women's game is a violation of Title IX and would provide the image that the Athletic Department cares more about male sports than female sports.