They talk about women with real problems finding real help from people like themselves. Because many ailments are shared by very small groups of people, these groups are so small that local support organizations aren't always available to help. The Internet provides access to those communities of people who share common interests and needs, and are willing to help. This campaign shows that providing personalized information to customers appeals to people - on paper, of course. Xerox makes a good case that profile data can be used to personalize more than just web sites and e-mails.
Communication is a give and take.
We communicate when we want to influence those around us to be like us, respect us, and sometimes buy from us. Keep the conversation going. The conversation we use in everyday life is also aimed at influencing the decisions people around us make. We know that we need to speak the language of the person we're trying to communicate with and understand what they're feeling. At first they ask a few questions to learn about the other person's experience level and background.