In addition, e-mail is an environmentally friendly form of communication since it does not cause pollution or require trees as a resource. These documents are much more likely to be read than another hard copy memo buried in an employee s in-box. Employees can participate in decision-making or provide feedback. These lists are commonly applied for direct e-mail marketing campaigns since companies can easily distribute targeted information to their customers based on their individual demographics and preferences. In addition, spontaneous one-time lists can be created for the occasional message that needs to be distributed to a random group of people.
Discussion lists allow for interaction between list members, with or without moderation.
These open forums facilitate ongoing discussions among members. They are most commonly used for internal communication within an organization or group of people. Unlike a one-way list, a discussion list not only allows, but also encourages, interaction between members who are part of the group. Everyone can write to the list, and in doing so, all members will receive a copy of the message. In this way discussions can take place and views exchanged among a large number of people.