But consultants have more confidence in the public than do appointed government leaders in Washington. Although consultants say campaigns greatly influence the outcome of elections , few consultants believe their profession has much of an effect on the democratic process more broadly. Consultants, Public Differ on Negative Campaigns Just as they downplay their influence on the political system, consultants assume relatively little responsibility for widespread public cynicism. When asked about various factors which may contribute to voter cynicism, consultants place the most blame on the media. But the public disagrees with this assessment.
Consultants again blame the media for problems with the nation's political system.
Although consultants do not believe negative campaigning is an unethical campaign tactic, they do acknowledge that unethical practices occur in campaigns. Consultants are divided over the effectiveness of several strategies for curbing unethical campaign practices. The code of ethics of the American Association of Political Consultants seems to have even less impact. Political consultants are disproportionately white, male and wealthy. They are also relatively young.