Most deck publishers, however, offer a coated stock option and you may find it useful. On the surface this may appear to be a disadvantage. In fact it is not. Card decks allow you to achieve this goal, precisely. In summation, we have found that direct response card decks, if used properly, can be ideal market research tools.
Card decks are inexpensive to use.
They give quick accurate and projectable results. They reduce the risk of sampling error, and the resulting data is both statistically significant and inherently more valid.