So the particles continue to float with the surrounding air. For an analogy closer to the ground, think of tiny dust particles that, when viewed against a shaft of sunlight, appear to float in the air. Thus, as a tiny water droplet grows, its mass becomes more important than its shape and the droplet falls faster. And because ice crystals have more irregular shapes, their fall velocities are relatively smaller. Upward vertical motions, or updrafts, in the atmosphere also contribute to the floating appearance of clouds by offsetting the small fall velocities of their constituent particles.
Clouds generally form, survive and grow in air that is moving upward.
Rising air expands as the pressure on it decreases, and that expansion into thinner, high-altitude air causes cooling. Enough cooling eventually makes water vapor condense, which contributes to the survival and growth of the clouds. In both cases, though, the atmospheric ascent is sufficient to negate the small fall velocities of cloud particles. Another way to illustrate the relative lightness of clouds is to compare the total mass of a cloud to the mass of the air in which it resides. Consider a hypothetical but typical small cloud at an altitude of 10,000 feet, comprising one cubic kilometer and having a liquid water content of 1.0 gram per cubic meter.