Spirituality and life are the same thing. Spirituality is a hot topic these days. People are waking up and realizing they have focused on their material wealth to the neglect of their souls, that the human spirit must be fed or all other efforts are meaningless. This hunger for meaning and search for some inner life is healthy. The problem arises in our superficial attempts to counterfeit authentic soul-growing experience.
Bookstores are full of spiritual self-help books.
Most of them are fluff. You can't become spiritually deep by reading A Course in Miracles or Chicken Soup for the Soul any more than you can become a brain surgeon by reading Gray's Anatomy or The Idiot's Guide to Neurophysiology. I'm all for inspirational reading, but it's no substitute for the honest journey. Devotional practices deeply imbedded in the time tested theological foundations of ancient faiths are cut off from the beliefs that explain their effectiveness and practiced as if they were magical sacraments, superficially adapted to the me-first lifestyles of modern consumers who want the rewards without enduring the effort. They want, and believe it is possible, to skip over the discipline, to find an easy shortcut to sainthood.