Using Cirilium E-commerce applications, customers are empowered not only with the most comprehensive information available, but also with a human reference point only a single click away. Using this feature, customers who come in through your Web site, simply click on an icon to be connected to a representative over their Internet connection. Customers get their questions answered immediately. There's no need to disconnect from the Web site to call for information, nor do they need two phone lines.
Businesses also benefit from offering telephony-enabled Web pages.
Reducing the need for call-backs, businesses save on long distance and 800 number expenses. Find another Web site that can better answer his or her question. Write down a '1-800' phone number from the Web site, hang up his Internet connection, and make a call to the reseller's call center. The reseller is now paying for this phone call, and the customer feels inconvenienced because he had to terminate his Internet session. Studies have shown that most people would simply find another website, instead of terminate their Internet connection.