The answer is not whether Disney can tame the Internet but whether Disney's users want a tame Internet. In contrast to many other Web portals, the Go Network does not allow adult advertising. It has set up Go Guardian, an optional filter that blocks keywords deemed inappropriate for younger surfers. Without Go Guardian, the search engine presents a warning page before giving search results for adult-oriented terms. Although it is unclear what effect this has on traffic to the Go Network, Allen acknowledged that dropping pornography advertisers affected its revenues.
Analysts are uncertain whether the policy is sound for the nature of the Internet.
They are a media company in a business that is as cutthroat as any, and you have to span all types of audiences. No turning back At this point, there's no turning back for Disney. Brand dilution or not, the game already has begun, and it could take a great deal of time and money to see whether its promotional onslaught will effectively tap the number of Americans still not on the Internet. We will do everything in our power to make sure that happens. Inc. All rights reserved.