This would have caused less confusion and more honesty with the customer, this is because you don't want to advertise a pizza or a taco if your selling burgers. Other objectives BK wanted was to target teens with the MTV approach. This also failed because people found it loud and annoying. Then they tried a sit in type of restaurant, which also failed because people want a fast food low price meal not a high priced, sit down meal. Advertising is any paid form of non personal presentation and promotion of ideas, goods or services by an identified sponsor.
Advertising is a good way to inform and persuade the customer.
Advertising objectives are based on past decisions about the target market, positioning and target mix. Along with these steps BK should also remember to inform, persuade, and to remind. These slogans and more tried to persuade the consumer. In reminding their customers BK has done a good job. They've at least expanded nationally and internationally and always have commercials everywhere with a juicy whopper on the screen, reminding the viewer that BK is the only place a whopper is made.