When staff appears alert, interested, concerned and polite, they transmit a feeling of security to customers who are then more willing to trust in the process of purchasing furniture from you. Shoppers who visit your store intend to buy from someone, it is only natural that they trust the person who listens to their needs first. Make your store the first source for value. Customers will be comfortable with you if you give them value. Sometimes, but a perceived value that adds to quality and has no associated overhead is still looked upon by customers as real value.
Consumers get a sense of the value of a product or service by weighing three primary elements.
If you want your customers to think of you first whenever they consider their home furnishing needs, all aspects of your relationship with these customers or prospects must create value. This only happens if you make them feel that way. The quality of the relationships you create is the result of the value your customers derive from these relationships. This is the ultimate source of profit. You provide value and achieve profit.