The new company, with offices in San Francisco and Walnut Creek, is the result of a merger between interLane and InnoVentry's iMedia division. Impli is setting the standard for media distribution into retail environments. Multiple screens located at strategic points within the store deliver a rich combination of information, entertainment and advertising in full motion video with accompanying audio to customers when they are waiting for service. In addition, placement at the point of purchase is a very important part of the Impli value proposition to retailers and advertisers.
Customers can take action immediately on the messages they see and hear.
In the future, customers will be able to interact with Impli screens both through an on-screen interface and a variety of wireless devices. Impli currently manages media distribution to over 500 grocery, convenience store and gasoline sites in key markets across the country, with plans to be in over 2,000 sites by year end 2001. Since its launch, InnoVentry has enrolled more than 500,000 customers, cashed two million checks and established relationships with many of the nation's leading retailers.