But then you have some stories that won t fit in a nutshell. There was a lot more to that game than a headline or even several paragraphs could get across. Businesses are like that. Sometimes all the characteristics of the business are not apparent to the general public. The facade we see is often the tip of the iceberg.
Business people are real good at facades.
Every business is a major corporation in it s own mind. Recent technology has enabled the solo practitioner to be perceived as a larger company. It s that simple. The only way you can tell what s under the shell is to pick it up. Unfortunately, with some services, you usually have to pay for it first.