Starting Out Sales Mgt. Our E-Commerce Fulfillment Expert gives you a few tips on how to keep online customers happy. My product line is typically sold to department stores in the United States. I currently send a brochure of my products to several department stores, and the buyers order between five to 25 pieces of jewelry. Once I go online, I ll be taking over the responsibility of selling and servicing my customers.
Customer service plays an even bigger role in business when selling products on the Web.
The key is to understand how your customers buy products and the type of information they need to make a decision. Think about the department stores that are currently buying your products. This type of information must be provided to help your customers make a purchasing decision. Most important, now that you re going online, customers will want to know such information as shipping costs, return policies and delivery dates. Let s start with some basic techniques used by both small and large companies.