In the U.S., the first floor is the ground floor. Television British television is a whole new experience for the American couch potato. With the existence of only four primary channels, and all kinds of rules about what can and cannot be shown at different times of day, television viewing is certainly on a different scale from U.S. television. Additionally, for the American shows that do make it over to the UK, viewers here are at least one, and perhaps even more, seasons behind U.S. viewers. Program times can be very strange here.
Advertisements are strange here, too.
So a half hour show, for example, may have only one block of advertisements in the middle all strung together. Still, even movie channels are a good six months or more behind the U.S. showings. Friends - Showing the second season for the second time. Just beginning season three. The Big Breakfast - Rather wacky morning show.