Third, you might consider a soft leather tip until you learn to control the hit, and change it when you feel you are ready for one that is harder. There is something to be said for learning with a hard tip too. By doing so, you won't have to readjust later. Just be prepared to deal with more miscues in the beginning. Well, I won't recommend a brand.
All major brands are fine.
Just ask your dealer for a stiff shaft, and a stick that is well made. But, before buying an expensive production or custom cue, why not make sure you will keep your interest in pool, and that you are advanced enough for a more expensive cue to make a difference. Lastly, the amount one invests in a cue stick has a lot to do with disposable income. If you are in a high income bracket and can easily afford a custom cue, by all means buy one. However, if you are on a limited income with a family to raise and debt up the kazoo, there is no reason to put yourself in a financial bind buying a stick that will not make a significant difference in your game.