Wake Forest University's Babcock Graduate School of Management will host the ninth annual Southeastern MBA Marketing Case Competition Jan. 28-30 at the Worrell Professional Center on the Wake Forest campus. The competition, the oldest of its kind in the country, features teams of marketing students from George Washington University, Tulane University, the University of Florida, the University of North Carolina at Chapel Hill, the University of South Carolina and the University of Tennessee in addition to Wake Forest. Teams in the student-organized event must develop a marketing plan for a sponsoring company that remains undisclosed until the case is assigned. Students then have 36 hours to prepare cases that are presented to a three-judge panel and to representatives of the sponsoring company.
Cases focus on topical business issues.
Last year's case involved the expansion of the tobacco industry into emerging markets, specifically sponsor R.J. Reynolds International's entrance into China. Sara Lee Corp. The competition exposes students to realistic career challenges and provides prospective employers with an opportunity to gauge the students' marketing skills. The winning team will be honored at an awards reception at 6 p.m. on Saturday, Jan. 30, at the Adams Mark Hotel in downtown Winston-Salem.