The author and subject indexes are prepared by ACS Books staff. The production staff at ACS Books will handle all steps from receipt of camera-ready chapters to the printed and bound book. The book cover is designed by ACS staff with input from the editor. Marketing Programs ACS Books is working in partnership with Oxford University Press for the sales, marketing, and distribution of titles published under the imprimatur of the American Chemical Society. Oxford University Press, the world's largest university press, was chosen as our book publishing partner because of its proven reputation for sophisticated publishing in the sciences, global distribution network, and reputation for outstanding customer service.
Direct mail is the most effective method of advertising specialized technical books.
It is the cornerstone of the marketing program and the area that command the largest expenditure in the marketing budget. ACS Books appear in a chemistry catalog that is mailed to the ACS membership offering them a 25 percent discount. ACS books will also appear in any other relevant catalog or brochure that is produced. The usual range of catalogs include ecology, genetics, physics, mathematics, biochemistry, psychology, animal science, and plant science. Other brochures are produced according to the list of the titles that are being published.