In May 1999, Lee Kum Kee was again recognised for its outstanding presence in the Asian marketplace. This time, readers of the internationally renowned Reader's Digest magazine have voted the brand into SuperBrand status. Reader's Digest answer is that great brands symbolise outstanding product, quality and marketing excellence and, ultimately, consumer satisfaction. Great brands have a distinctive character, a certain uniqueness, which consumers come to know and trust.
Consumers have faith in great brands.
Reader s Digest carried out the first of what will be an annual survey, by asking their readers across Asia to complete a specially designed questionnaire, with the objective of finding out which brands appeal most to the respondents. Readers were asked to nominate the names of brands or companies, unprompted, of certain major product categories - products or services which we use during the course of everyday life. However, in Hong Kong, the Lee Kum Kee brand was voted as the number one and in Singapore, the number two, in this category. The Reader's Digest survey has clearly confirmed our successful direction. This Press Release has been prepared by Lee Kum Kee Co.Ltd, based on the article published by Reader's Digest Magazine, May 1999.