Customers want a desired service to be performed dependably, accurately and consistently. Unkept promises are a big source of customer dissatisfaction. Customers want prompt service. A firm which quickly answers telephone calls. They also want helpful information about a product or service.
Customers appreciate employees who are courteous and knowledgeable about a product or service.
Employees need to project confidence in the service they provide. Customers want individualized attention. They want company representatives to listen to them. In short, people want to be treated as individuals. They want to be noticed.