Additionally, by using the Internet to display its inventory, Netunes avoids the substantial expenses of printing, updating and distributing thousands of catalogues. Further, Netunes attacks the industry's margins at both the producer and consumer level.
Consumers buy at wholesale, basically half of retail.
Artist Development and Marketing Support - A Virtual Record Label Netunes seeks to operate as a virtual record company representing an interesting variety of premium quality artists rather than as a record super store with an overwhelming mass of product through which nobody has the time or desire to sort and sample before making a purchase. In order to achieve this objective, Netunes intends to offer select artists modest development budgets and promotional support. Most small Internet sites sell CDs at full retail. Many CDs offered for sale over the Internet have no tracks available for preview. Every track of every CD offered for sale at Netunes may be heard in its entirely before purchase.