That was no surprise, considering it was Super Bowl Sunday and the weather conditions were terrible. We make value judgments every day that affect us more than we realize. The Super Bowl has become a major event for many Americans, even those who don't follow professional football.
Advertisers pay premium prices to reach that audience with their messages.
They invest in their belief that even when partying, people can be influenced. I'm not against sports or having fun. I would have been at a party myself under other circumstances. And I almost definitely would have made that choice when I was in college. I was thinking that the two most crowded places on campus are Cameron during a men's basketball game, and Duke Hospital.