It was a special event. It's a very gossipy book, and it's selling well. Internet sales are tremendous. At this point, the cards are taking on a life and story of their own, according to Gladysz. The Wall Street Journal recently called to get copies.
Customers order books and specifically request the trading cards.
The time and place of the event is on every card, and trading cards are prominently promoted at the store's front counter. There's a history here. A handful of authors, such as Robert Owen Butler, have even asked to read at the store in order to be part of the author card's series. William Vollmann, who has read three times at The Booksmith, is well represented. Trading cards for Mickey Dolenz, formerly of The Monkees, have, unfortunately, sold out.