The aroma and flavour of coffee is fragile, fleeting. To capture them at their fullest takes care. Whole beans will keep for a few weeks in the refrigerator. Jacqmotte's Storage Jars are especially designed to keep your coffee fresh.
Coffee takes on the aromas of nearby foods or, in fact, anything with a pronounced aroma.
So, store your coffee away from such flavour-affecting sources. Again, the Jacqmotte Aroma Saver Jars are the effective answer. Brewing You'll brew the finest coffee if you grind the beans just before you make the coffee, while the flavour and aroma essence is at its height. Use cold water and let the tap run several seconds before using. There is also a cold water method for those with tender stomachs or who want to prepare iced coffee.