The problems that I discuss here indicate that there is no such thing as the ideal user. There are only individual, culturally-situated users. Testing pinpoints the things that will either make or break your software as a piece of communcation. Delivery I spoke about delivery last week in terms of how to create projectors, etc. Just wanted to make a small point here.
Delivery seems to assume a manufacturing model of the multimedia production process.
You produce a product and then it gets delivered. A great deal of multimedia also involves establishing a continuing relationships with clients. It's like the first issue of a magazine. There should be many more to come. Delivery is also about establishing a continuing relationship with clients.