This article provides first-hand knowledge of what to consider as you roll out your CRM initiatives. However, when the right solution is selected, financial results can be outstanding. CRM Project Andersen Consulting surveyed more than 500 executives across six industries and found that in virtually every industry, the ability to build strong customer relationships is increasingly critical. Andersen Consulting reveals how to approach CRM to achieve maximum effectiveness. This paper examines best industry practices related to collecting, organizing, and publishing knowledge to deliver superior customer service.
Customers are the driving force behind a service organization.
Companies truly practicing CRM use customers as guides in implementing the best possible service. Talk with other experts from around the world and get answers to all your CRM-related questions. Become an expert and answer questions targeted towards a specific category. Become an Expert for this site.