An electronic display can suddenly switch the displayed text to any part of a document. Hypertext links take advantage of this by letting us select a hypertext link from one part of a document to another part of the same document or even to some other document. Hypertext links, or just links, open up new possibilities. One can select a company from a list of companies, a help document from a manual, or a dictionary entry for a definition. Since all of these documents are stored electronically, it is possible to update one document at one location even if it is accessed from hundreds of other documents on the web.
Businesses can find many uses for hypertext documents.
The interactions between companies are being revolutionized. As standard practices and web communications are established, the costs of doing business with other businesses is dropping and the speed of these interactions is increasing. Inventories can be reduced. Changing demands can be accommodated. Overhead is reduced.