Interstitials are pop-up ads that appear in full screen without any user action to activate them. They are short, animated messages that may interrupt the user's current task or, more often, fill time between screen changes. Sponsorships allow advertisers to offer content that is related to their products or services and valued by the target audience. For example, a pharmaceutical company might sponsor a bulletin board for consumers with a specific ailment. Enhancement can entail moving the listing to the top of the screen, enlarging it, or highlighting it with different labels, fonts, or colors.
Affiliate programs use performance-based compensation for advertising.
The affiliate then receives a commission for books Amazon sells through these links. There are several networks that enable sites to swap banner ads without fees. Web pages are also considered a form of advertising. A company's Web site may be its principal point of contact with Internet audiences.