This battle is too important to be sabotaged by impatience. That is why I am asking you to stay the course in the war on drugs. The lives of our most vulnerable loved ones are at stake. We need every weapon available in this war. Advertising is a proven tool.
Advertising changes attitudes.
That is a fact. Ask Mothers Against Drunk Driving. Ask the United Negro College Fund. Ask political campaign managers. Ask millions of advertisers, large and small, who spend billions of dollars a year to affect attitudes about products.