I commonly see businesses that have their own Associate Program for products or services they sell, but feel that they shouldn't join other related associate programs to their business. Here's a perfect example. Once I sell my book Car Secrets Revealed , I don't have anything else to sell my customers. I recommend car related products or services that are of interest to my customers and make a commission for doing that. Sticking with the Car Secrets example, I pay out a high percentage of profits to my associates because they are referring people to me.
Any additional sales are back-end sales.
I discuss the importance and power of backend sales in my Internet Marketing Course . Yes, I said double. The back-end is where you make your money. There are some important things to consider if you are going to use Associate Programs as your back end. The first and most important is to choose something to do with your target market .