Overall consumer indicators find brand awareness of all Camel styles has been stable since 1983. Camel's share of smokers dropped slightly in 1985. Market share within demographic groups finds Camel growth among 18-24 year old males. Marlboro experienced growth across all demographic groups in 1985, recent data indicated that total males has subsided.
Demographic evaluation is made by gender and age.
Regional sales figures given. Shifts and trends in consumption patterns evaluated. Advertising test research outlined. Report includes Salem business analysis. Beginning Document No.