Each cable channel also has a representative that calls on the Cable Company for their product. They will usually have funding available to promote their specific product to consumers via the Cable Company. This will usually be a sales representative or someone responsible for affiliate relations There may be a separate person responsible for promoting Internet Cable service. Don't forget to check it out. Three Idea Starters Host an event promoting women's health issues and have the cable company as a Presenting sponsor via their female targeted station like Lifetime Television.
Cable prides itself on youth education programs.
Host an essay contest where kids write on a particular issue such as anti-violence or no smoking. Sports is always big with cable. They could sponsor a local soccer event directed at youth players. Three Strategic Pointers There are great opportunities for radio and print mediums to effectively and profitably partner with the local Cable Company. You could negotiate cash and airtime.