You can have what is called a customer relations problem. Perhaps the artful sign's installation was late. No matter how great the design, the art, or the installation of the sign, most store owners will report their disappointment over the installation date. Perhaps there was a very good explanation. But try to remember how you feel when a vendor or a delivery is late, no matter what the reason.
Customer relations can make or break a shop.
Your shop's reputation precedes you. There are many things you can do to improve your customer relations. It usually involves more than handing out flyers or brochures. Once you have a customer in your shop, make them feel welcome. The friendly atmosphere can be achieved for the most part by the appearance of your shop.