With less than a month of publication under its belt, the Bulletin is gradually getting a firm foothold in the advertising marketplace, he adds. It's almost coming out of ground zero. We're going to continue to increase ad count. The advertisers love the quality of the newspaper. Advertisers also love getting their message in front of readers.
Circulation comprises the second critical leg each newspaper has to stand on.
I'm much more interested in reach. How many newspapers go to how many homes. Vendors reported a high volume of unsold Star-Bulletin copies each day, while home delivery problems continued. The stores still report some Star-Bulletin returns, and while home delivery is still being ironed out, Kendall says circulation is improving at the Bulletin. Kendall on Tuesday said since Oahu Publications took over printing the Bulletin, single-copy sales have more than doubled to 20,000 and home delivery has increased between 4 percent and 5 percent to 50,000 subscribers.