Of interest here are the symbols or signifiers that this web-site uses to create the impression that one is entering a physical space. These symbols are firmly rooted in the spatial metaphor. It is interesting that the page however, does visually look like a page, there are no graphics or images of a house, or of rooms this would perhaps be too conscious , stretching the metaphoricity of the spatial paradigm. It is of note that as much as a sense of community, or even an actual community is being created and referred to. Communities serve to connect individuals through space, between locations.
Community is one step above family.
The idea is associated with notions of individual contact, visible contact, a certain level of intimacy, familiarity, shared interests, shared environments. In order to chat, the user selects a floor . If a floor is already filled, one can chat on another floor. Then the user enters the floor. Once doing so, the user has a number of rooms to choose from, these being based on location and interest.