These individual, personal testimonies become The Tipping Point for the success of your campaign. There is something else that needs to be pointed out regarding that first vote of the board. It was entirely staff driven without board ownership. And you know how dangerous that can be. Your project is ransomed to unending frustration and ultimate defeat.
Board members support what they help create.
You must empower them with shareholder status. I have a very simple checklist that includes nine vital questions that must be asked before you launch a campaign. That's where it all begins. By the way, and I knew you were wondering about this the campaign was not only successful, it went well over goal.