Business Online A conversation with a cyberspace expert looking to make a buck with an old-fashioned book L arry Edwards is the perfect poster boy for career consultants who tell us that workers today must be quick to change, to adapt their talents and knowledge to constantly emerging new technologies. He's now an author, telling businesses how to make the most of the Internet. So of course, his book is not just a book. Edwards says that 20 to 30 million American adults use the Internet and World Wide Web regularly, which presents an awesome business opportunity.
Demographics are a case in point.
In the past, the typical Internet voyager was about 40 years old and male. The age is gradually getting younger, averaging around 35, and the gender is moving to more and more women. It is estimated that about 40 percent of those online today are female. Edwards says there is a lot of hype and misinformation about doing business online, and it was his goal to help readers cut through the obfuscation. I talked to Edwards about his new book.