But then again . Don't send a video if you want to sell your latest project, cautions Jim Miller, who heads fundraising for the Missouri Lutheran Synod. In a test he did of his top major donors, two out of five don't have VCRs. It's projected that in the next two years, one in ten nonprofits plans to reorganize, merge, or enter into an affiliation with one or more organizations. Every indication is that this trend will continue to grow.
Collaboration is the future.
Donors will insist on it whenever appropriate. David Dunlop, Cornell's master fundraiser and Laureate of the Institute for Charitable Giving, learned early that it's a good idea to borrow something from a donor before you ask them for another gift. He's borrowed everything from a donor's home, airplane, boat, art, equipment. You name it. It's a wonderful compliment to the taste and style of the person who chose them.