If you do noy let customers and prospects know why it is in their best interests to do business with you or buy your product, they will not. The rating of life insurance companies makes an impact on customers. The J.D. Powers' customer-satisfaction survey on cars and personal computer manufacturers influences buying behavior. Wise companies spend time and effort consciously influencing the way they are perceived by customers, prospects, bankers and stockholders. Make your offers outstanding.
Customers are cautious.
This is why offers are essential. The goal is to overcome the customer's reluctance. Be in the right place at the right time. Some salespeople simply shrug off such comments. I can't be in the right place every time.