Another innovation was Lawry's Seasoned Salt, which Lawrence invented in his home kitchen especially for the beef served in the restaurant. In later years, under his son Richard's leadership, the salt became America's most popular formulated seasoning and the small family food products company that manufactured it grew into a multi-million dollar business. Today that company is owned by Thomas J. Lipton Company, and continues to sell the seasoned salt and many other Lawry's Foods products around the world. Richard opened a second Lawry's The Prime Rib in Chicago, Illinois in 1974 and another in 1983 in the Turtle Creek area of Dallas, Texas. Lawry's The Prime Rib was introduced to Jakarta, Indonesia in 1996 and Las Vegas became home to the latest location in early 1997.
All locations offer outstanding amenities for private parties.
Through the years, the basic elements of Lawry's The Prime Rib have remained virtually unchanged. It is still a family business, with the second and third generations of Franks and Van de Kamps, headed by Chairman Richard N. Frank, and his son, President and CEO Richard R. Frank, working side by side in the restaurant's operation. The family continues to follow the code of ethics displayed here in the restaurant, written by the senior Richard, and based on his father's and uncle's philosophies.