This does not mean that all middlemen are cut out of the process. But, in many cases, especially in the machine tool sales industry, disintermediation, more likely refers to the processes rather than people or companies . Marketing Brochures and other selling aids will decrease in price, become more accurate, and more readily customizable. When features, products and prices change, we easily change our online brochure. Each sales person can edit and customize the brochure like we've always done with proposals.
Clients can view the brochure on line and print it right at their own desk.
We can customize the brochure for a specific client, e-mail the file to Kinko's , have it printed on high quality paper and bound, then mailed to the client. The cost is high for each brochure, but overall, is lower since high volume printing and reprinting are eliminated. This approach is ideal for low volume sales and marketing. Online templated proposals maintained in secured Intranets by builders for use by distributors improves efficiency and accuracy. No mailing, revisions, updates, etc.