Now, none of us was born with a marketing degree, so this is something we need to learn and then polish through practice. Remember also, the marketing of hospitality and tourism is viewed a little differently than the marketing of a specific product. Let's take a brief look at the differences. If it is not sold one day, that sale for the day can never be regained. Change occurs rapidly in the hospitality and tourism industry and marketing plays a key role in a business's ability to cope with the changes.
Competition is also greater today.
Now that can depend on your location and the number of other lodging choices available where you are and if they are needed. Competition is not all bad. Pooling resources is economical for everyone as far as advertising etc. Referrals are also shared. Next consider to whom you will target your marketing efforts.