This means analysing all types of knowledge, forgetting the obsolete and trying to develop new knowledge. For instance Bilbao is keeping the Basque language as well as Spanish but is also introducing English. Bilbao has turned around the normal relationships between knowledge, culture and art. Knowledge belongs to the individual, culture belongs to the group. Based on shared culture, groups of people can begin to create things - art out of culture.
Art is universal.
Conversely, Bilbao went straight away for Art. It was not a product of culture, but now Bilbao will make culture out of art and consequently knowledge will change. Culture is the new industrial revolution of the 21st century. Bilbao also went immediately to businessmen - private business was another key factor in Bilbao's success. The real problem is finding the right project.