Customers don't care about the gizmos and gadgets as much as they do about finding a solution to real problems. There is even an anti-technology smell in the air as we enter 2001. Be aware of this high-tech companies and arket accordingly. Customers want to be on your mailing list forever. One of the best marketing strategies you can have, according to Hans Peter Brondmo is to let them unsubscribe to your list quickly and easily.
Companies are more successful when they quickly let customer opt out of a mailing list.
Find out what is going on and why they don't want to receive e-mail from you anymore. Find this out, give the customer what she wants and do it politely, quickly and graciously. Don't leave them on a mailing list they don't want to be on forever, even if your cost is close to zero in dollars. Your cost in customer aggravation could be in the millions of dollars. Customers detest technology.