This issue includes a detailed directory of shopping mall facilities including facility attributes and shopper demographics. A searchable database of this directory is also available online . This directory contains information on the industries and geographic regions served. A searchable database of this directory is also available online . We define an omnibus study as one in which the sponsoring research company specifies the audience to be surveyed and the intervals between studies.
Clients participate by submitting proprietary questions.
Clients receive results only from their proprietary questions and general demographic questions. The June issue lists omnibus studies and is cross-referenced by study subject. All firms supplying marketing research related software are listed and cross-referenced by software title, software capability and platform. In addition to basic company information this directory includes the number of interviewing stations, computer stations, etc. A searchable database of this directory is also available online .