Also you should list in headings where your typical consumer would be looking. You appear 6 times when you place any display ad in the Directory. You may pick 5 headings where your listing will appear plus your display ad. This exposure spreads your name, location and phone number throughout the Directory for consumers to see often. Your business or practice may require more than these 6 insertions.
Consumers have many resources at their disposal.
Magazines and other periodicals are usually read and discarded or recycled so that they don't accumulate in the consumer's home or office. A phone book is different because consumers know that they will need to refer to this book frequently throughout the year. They usually keep their phone books handy, often in full view when visitors come. Many practitioners with waiting rooms keep a copy of this Directory out for patients or clients to peruse. Other places where your ad will be seen are the places where our Directory is distributed.