They feel safe when they see the logo. This is why we so strongly recommend that all retailers use the logo in their ads and feature it throughout their stores. It provides a point of trust. This point of trust concept is something for us all to note. They feel that because their local retailers are local, they can get their hands on them if there is a problem.
Consumers also trust people they respect and like.
They trust celebrities who endorse products and ideas if it makes sense that those celebrities would use or endorse those specific products. If they like you as a person, they will trust you until you do something that changes that opinion. The moral here is to be nice to people so that they will like you, and then give them appropriate advice. Your salespeople then, can become a point of trust. Planning A Comfortable Home , we give numerous ideas without advertising.