But at least you've got a lot of company making the same terrible error. Nearly 70 percent of business lost in America is lost due to apathy after the sale. Apathy is the deadliest enemy of marketing. The opposite of apathy is follow-up. Apathy never sets in.
Customers never feel ignored.
Guerrillas do all in their power to intensify the relationship with caring follow-up and loving attention. They know that once they have established a relationship, their product or service is no longer thought of as a commodity. Businesses that offer commodities often lose customers due to competitors offering lower prices. Businesses that form warm relationships transcend being thought of as a commodity and maintain their customer relationships with service and constant contact. No wonder they don't lose business so readily.