This type of communication is best utilized when the supervisor wants to coordinate the activities of several departments for the sole purpose of team unity. Feedback is the receiver's response to the sender's message. When you provide feedback to the sender, you are responding that you have received the message and that you do or don't understand the message. A supervisor should never underestimate the importance of feedback, whether it's positive or negative. Perception Perception is the meaning ascribed to a message by either the sender or the receiver.
Different people have different perceptions about the true meaning of a message.
This basically means that we only hear what we want to hear when we perceive a message. Everybody is guilty of only listening to part of a conversation, or only reading part of a memo. Stereotyping individuals distorts reality, and makes the assumption that just because a person is a member of a different group than them, then they are wrong for belonging to that group. To avoid this type of stereotyping, keep an open mind to the input of others, you will broaden your horizons, and at the same time, you will learn from them. Depending on the size of the firm, the more levels in an organization, the more difficulty you will have communicating with people.