If the market becomes glutted with the same product, a formerly hot item will sell only moderately well during the next season. Linda Sandberg owns and manages Creators Craft Shoppe in Fort Collins. Others, however, have created a formula for pricing crafts. Multiply the base cost by two or three, depending on the price of similar crafts. It's up to the crafter to make the final adjustment in price.
Crafters caution that the rule of supply and demand applies.
When a particular craft is overly abundant on the market, customers are unwilling to pay top dollar. A unique craft, however, can bring more than the formula price. She makes it a point to present at least 50 different items, usually reserving two 8-foot tables at each sale. This variety gives customers something to look at. Crafters say they are subject to the whim of public taste.