The idea came from our sales and marketing department based on the large volume of daily calls requesting information about the progress of the crop. Now people can check it out for themselves. Manges says the Web site adds value for members, customers, consumers and employees because information is accessible when they need it. We want to be the No. On the hoof The smell of the sale ring and the call of the auctioneer may be absent, but that's all that is missing from Equity Cooperative Livestock Sales Association's online, real-time livestock auctions.
Bidders register for the sale, which begins precisely on time.
The livestock is described in writing, then the bidding begins. The auction continues until 10 seconds elapse without a new bid. Buyers are billed for the animals on delivery. This was the logical next step as we looked at ways to make the auctions more efficient and reduce marketing costs for both buyers and sellers. The online auction also helps determine a fair market weight, is very competitive and very anonymous.