It's enjoying strong sales mainly because it has a very clear brand focus. Well the newest product they're adding to their line-up may be the most exciting yet. Crossover vehicles are going to be the next craze in the auto industry. In fact, the craze already started. Crossover vehicles like the Lexus RX 300, Toyota RAV4 and Honda CRV are already blazing the way, and the public seems to love what they see.
Crossovers look like smaller sport utilities.
And they're built on passenger car platforms instead of truck frames. That means they're easier to get in and out of compared to the giant sport utes. They also handle better, have higher fuel efficiency, and don't have the social stigma that some of the big brutes have. The latest crossover vehicle coming to the market is the Pontiac Aztek. Pontiac started testing the waters over a year ago when it unveiled the Aztek concept.