The following is a glossary of common Internet terms.
Ad banners are currently the most popular type of online advertisement.
Ad Product A specific advertising opportunity on a web site. Examples of ad products are banners, transition ads, column ads, tickers and more. A request to the server to return an ad to the appropriate Web page. The IAB issued proposed standards using ad requests as the unit of measure for counting Web ads. Ad, by the server, to a user each time requests a content page with an ad on it.