Many have been born to dual-income parents under age 30. Look to the Hispanic community for support. Yet Hispanics will be the nation's largest minority by the year 2000. Hispanics are increasingly affluent. The number of Hispanic-owned businesses in the U.S. doubled between 1987 and 1992.
Businesses owned by Hispanic women represent the fastest-growing business segment in the nation.
Make it your business to solicit support from small companies. Most small businesses view their community involvement as an important responsibility. One-third say charity is a key role for their business. Most areas are served by community foundations. Ask board members and staff to sign an annual conflict-of interest statement.