Our Kinecta Interact platform provides the infrastructure for movement while TrafficRegister delivers the ability to manage a customers' syndication business through advanced measurement. This and other future services will deliver on our promise of enabling businesses to maximize value through their online information partnerships. Having timely measurement data, for example, will allow content providers to develop new business models based upon usage. Reports based on tracked information will enable them to establish more targeted syndication partnerships and more targeted content offerings based on ROI analysis. Kinecta's TrafficRegister is aimed squarely at addressing this problem.
Content providers can now accurately assess the value of their content.
This unique service should have a major impact on the broader adoption of syndication networks in both consumer and business environments. TrafficRegister enables content providers to receive reports on their distributed content circulation in a logical and timely manner. Reports are based on information tracked as recently as 30 minutes prior to the report, and can be generated in daily, weekly, or monthly timeframes and presented in HTML charts and graphs. TrafficRegister is offered as an Internet application service hosted by Kinecta, giving content providers flexibility in where and when they generate reports. The service requires no installation, allowing content providers to begin generating reports immediately upon registration.