Coke and Pepsi, which have a major presence in many schools, are laden with sugar, excess calories, caffeine, and other additives that can contribute to obesity, tooth decay, and many other health problems. On top of all this is the question of values. There is growing concern about the moral atmosphere of the classroom. Channel One imposes a moral atmosphere of materialism. It promotes the message that buying is good and will make you happy and that consumption and self-gratification are the goals and ends of life.
Advertisers also degrade the moral authority of schools and teachers.
In effect, school boards let advertisers rent the moral authority of the school for the purpose of selling. So doing, they cheapen the school and undercut the painstaking efforts of teachers and administrators who strive to keep up a high standard of integrity. Perhaps worst of all, the marketing invasion of the classroom opens children to the prying eyes of self-interested adults. It totally violates the trust of parents when they send their kids off to school each day. Corp actually conducts electronic surveillance of children in school.