The Web offers a unique chance to ask customers for personal info in return for info or other value. But people can easily get turned off if you ask them the same question twice. Many customers may think you've forgotten their answers and don't intend to deliver value in return. Not Talk Don't rely on customers to tell you what they've done or what they'd like to do online. Instead, pay careful attention to the way they click through your web pages.
Customers often respond.
Will Lansing, Fingerhut Companies, at DMA Net. In Sales We'd finally decided to use our website to drive online visitors to our offline outlets. Selling online wasn't turning out to be the panacea some people had predicted. Plus, many people who visited our site were wary of purchasing online. They were more comfortable buying at traditional outlets.