Trends A Competitive, Profitable Economy will continue to drive advertising spending. Profits are pumped into marketing as greater competition spurs the drive to obtain and retain market share. The unprecedented distribution potential of the Internet will drive the desire and need to mass-market among today's retailers, consumer product manufacturers and service providers. This desire and need will continue to drive growth in advertising spending. The ways people live have been and will continue to shift to a more mobile style.
Clusters are the most efficient advertising medium in particular geographic locations.
They allow advertisers to reach a higher percentage of key target demographic groups through one simple purchase. Consolidation means fewer broadcasters competing for local advertising dollars. Clusters create greater inventory packaging flexibility. With broadly placed assets, station owners can attract greater national advertising dollars. There exist roughly 1000 privately held companies with over 396,000 displays waiting to be purchased.