Incentives are certainly winning over customers such as Sanko. May sales, which will be announced Friday, could prompt even bigger rebates. Auto analysts expect May sales for GM, Ford and Chrysler to fall well short of last year's record pace. Merrill Lynch expects the combined sales of other automakers to rise 4 percent. The price-cutting doesn't diminish until manufacturers are convinced that no amount of money will affect demand.
Consumers expect it.
We have to do what the consumer wants. But Knapp points out that the three domestic automakers are not the only ones offering attractive deals.