In turn, they tell their friends about the site and come back again and again. For us it's a combination of a community and e-commerce model. For us, when somebody comes to our site they are already in the context of a product and are already passionate about product interaction. So the advertisers like them. No, we actually have three revenue streams.
Advertising is the obvious one.
We also make our content available on different platforms, like on the shopping channel of a Sprint PCS phone. We started off with this base of the right kind of user, the enthusiast, and now we're looking at how to leverage the types of activities our users do in each environment in order to maximize revenue. One area where we're doing this is in our classified section. We already have classifieds on our properties getting about 14,000 listings a week, all of which are posted for free. Now we want to look at how to organize that service and incorporate a better offering so we can begin to charge transaction fees.