Don't everybody raise your hand at once. If you balked at the first two questions and answered affirmatively to the third, you're not alone. Clearly, people are sensitive to what we're doing with their personal information. But it doesn't mean they're going to stop offering it up. It just means they want to get something in return for their valuable data.
Consumers clearly see benefits in passing along personalized data.
Now it's time to give it to them. Customer loyalty is vital to e-tail success. Repeat customers spend 67 percent more in their third year of shopping on a site and refer four times as many people to a site once they've shopped ten times. Of course, these numbers reflect only the small number of sites that have been around long enough to provide data, but they're instructive nonetheless. So loyalty is important, and people don't like their privacy violated.