Rosen Article 1. Data mining is the automated analysis of highly aggregated operational customer transaction data for the purposes of discovering hidden, underlying patterns, trends, or inter-relationships to predict future customer behavior. True False 2. The absolute measure of value to be derived from any information environment lies in an organization's ability to leverage the source of information into actionable business decisions. True False Casarin Article 3.
Data mining is an automated tool requiring no substantial human effort.
True False 4. Through the use of data mining, auditors can now run data analysis on massive amounts of data without defining specific parameters. True False 5. True False 6. True False Lucy Article 7.