Rather, it serves billions of divergent human needs. Everyone, producer and consumer, is free to pursue their own vision of the good life. Accomplishing that goal requires an elevation of contract to the center of social relations. Force and fraud demolish the foundation of contractual society and are inconsistent with free enterprise. Contracts are based upon respect for the property rights of others.
Bargaining replaces violence and domination in moral and legal disputes.
Honesty and integrity uphold the spirit of contract as well as reinforce human character. Prosperity and social harmony naturally flow from the ethical virtues of free enterprise. Compare the ethics of capitalism with any variant of socialism. Inevitably, government begins denying our right to exist and grow as free autonomous human beings. Before free enterprise, society was based upon class, status, race, caste, power, and exploitation.