On the other side, the customers are the ones directly affected by the products. In essence, they are the ones that make businesses profitable. Should a product dissatisfy their needs and expectations, they will no longer buy it, causing profit reduction for the manufacturing company. Furthermore, the customers have the power to boycott a product, that is, to abstain from buying the product because it does not meet their standards, or because it creates a big spillover cost. If the quality is satisfactory, utility to the client will increase, the profits of the manufacturer will grow, expansion will be possible, and the firm will go to a higher stage.
Advertising plays a key role in promoting the products and in generating profits.
People are debating whether it is right to advertise goods of a certain quality when in effect they do not meet the standards, and if such goods should be banned from consumption as soon as the non-conformities are detected. It is true that, when products of inferior quality are advertised as high quality goods, people will buy more of the products, leading to an increase in profit, because advertising has the power to shift tastes and preferences. False advertising is, however, illegal, and the consequences of promoting bad products for the sole purpose of profits is not acceptable in society. If irregularities are detected, misleading the customer may affect the business's profits more than it could affect the customer. In conclusion, I believe we must take quality issues very seriously in producing goods, and we should consider quality before making a decision on the price we are willing to pay for a specific product.