Avoid easy targets. Avoid the obvious. Avoid cheap shots. Don't be afraid to admit what you like. That being said, don't be an asshole.
Arrogance is just plain ugly.
And don't you forget it. If you don't believe me, perhaps its time you reacquainted yourself the beebo weblog ratings, which I would link here, but, well, you know where it is. Don't get all caught up in it. If the numbers make you feel good, fine. If they gnaw at you night and day and are threatening to make you a bitter person, please, leave it alone.