We generate value by sharing knowledge with other people. The more we share, the more each individual, and ultimately Novartis, profits. And unlike other commodities, knowledge never gets used up. In fact, it grows with use. Knowledge sharing optimizes the ways to utilize the knowledge within a company.
Companies everywhere have access to the same external information.
So the challenge is not only to retrieve this information but to apply it better and faster. This requires making the knowledge, i.e., the information plus the insights, analysis and experience arising from it, available to everyone and anyone within the corporation who might benefit. And conversely, organizing the knowledge so that those who need it can find it. At Novartis different platforms have already been developed to promote interaction across business sectors and functions. Now we are building The Knowledge MarketPlace .