The designers conducted several user observations to understand the ways in which people work around the limitations of current cleaners. The result is a distinctive concept vacuum cleaner that addresses a number of issues that frustrate today's users. Using motorized wheels and infrared links, the canister follows the user during cleaning. To keep the user from doubling back, the cord unplugs itself on command and retracts slowly into the cleaner to avoid getting caught.
All controls are in the handle, and the concave suction head eases vacuuming around chair legs.
The canister holds the cleaning tools in its side, and collects the dirt in a translucent vessel for better visibility. When storing, the hose conveniently wraps around the canister and the S-shaped wand telescopes to half its length.