This is currently the most common method of accessing the Internet for residential and small business consumers, and may remain so for some time, especially for low and occasional users. Broadband is used to describe high speed access to the Internet using a variety of technologies. This will enable advanced services, such as the ability to watch and interact with video over the Internet. This is the technology of the future, but is coming soon. Broadband is at an early stage of roll-out, but will be an important element of Internet access in the not too distant future.
Competition gives choice to consumers, and spurs innovation and lower prices.
Heavy regulation can reduce incentives to innovate and invest, but some regulation is needed to remove barriers when they arise. Unlike the rest of Europe, an offshoot of the incumbent does not dominate the highly competitive UK ISP market. Subscription-free Internet access led to a rapid growth in the number of Internet users in the UK, and is likely to remain the best option for occasional or light users, and those who do not wish to commit to a contract. Some, such as AOL, also offer reduced peak rates of 1 pence per minute for a small subscription. ISPs continue to innovate and there are a number of ISPs that offer completely unmetered access.