Old management paradigms of command and control do not encourage the sense of community shared in creative organizations. A creative corporate culture is not about streamlining or making improvements to existing systems, but is about the elimination of bureaucracy, with the leadership at the center with self-managing, proactive teams. In creative organizations, self-managing teams are given opportunities to network and be creative while also being held accountable and responsible for revenues, costs, customer satisfaction and productivity. Creative organizations consist of entrepreneurial leaders guiding self-managed teams in a process focused on the ever changing needs of customers. Today's great companies live and breathe creativity.
Creativity is a valued and orchestrated process, rather than an event left to chance.
Creative organizations let all their people know that they are valued for their individual strengths and talents. Creativity is a central, valued, integral part of the everyday organizational life. Successful businesses believe that a big idea is possible and are more apt to want to find it. Big ideas come from people who devote their energy to ideas they believe in and care about. Creative organizations create safety zones for experimentation and innovation.