Don t keep any good news about your project a secret. And especially keep the IFP informed of all developments. The IFP will continue to publicize your festival appearances and distribution deals throughout the following year. The worst thing you can come away from the Market with is the idea that because you didn t make a sale the Market was a failure. The truth is, very few outright sales are made at the Market.
Buyers like to track the response a project receives before committing to it.
The Market is often the important first step in the promotion of a film, video or script. You may be invited to a festival as a result of the Market. If you re not, you should submit to as many as you can. Keep things in perspective. Chances are you re in this for the long haul.