Figures were not available for 2000, but the team experienced a drop in attendance last year, suggesting that revenue lagged. Beyond that, it's important to note that our perspective is consistent. Miller Park obviously will help us raise significantly more revenue than we ever could at County Stadium. But with that, our costs go up. We are confident in knowing what the formula is for major-league baseball to be healthy and thriving in Wisconsin.
Baseball has a limited revenue-sharing plan that assists teams in smaller, struggling markets.
That would represent a major turnaround. Last season, the team's final year at County Stadium, attendance fell to 1,573,621, ensuring another season in the red. Prieb said the team still hoped it could draw 3 million fans this season. But it's achievable. Throughout the '90s, new stadiums, with more amenities that provide new sources of revenue, have sprouted up in sports.