This information is presented in order to illustrate the company's approaches, successes and failures, so that a better understanding of one particular product, Imperial Brut champagne, and its role in the company. Suggestions for marketing and promotion are included as they relate to various economic concerns. Bibliography lists 11 sources. A 6 page paper discussing current issues in airline marketing. Because marketing is an especially integral part of the airline business, marketing professionals must have numerous areas of expertise.
Bibliography lists five sources.
This 5 page paper assesses this firm's present position and addresses problems Motorola encountered during the 1990s. A SWOT analysis is included in this paper that looks at the company's past as well as its future. Bibliography lists 5 sources. Full bibliographic citation for the source is included. An 8 page paper discussing changes in Nike's industry and within the company.