Specifically, the course objectives include providing you with an integrated view and appreciation of the marketing process, introducing you to marketing terminology and concepts, and highlighting the basic practices and problems in marketing and the skills involved in marketing management. This course also introduces you to marketing research and gives you an opportunity to conduct research of your own and to participate in a marketing study. In addition, students will be expected to participate in actively in class discussions. The following table provides the points awarded for each criterion. The exam dates and times are included in the course schedule.
All exams are closed book and closed-note tests.
Exams 1 and 2 cover the chapters from the textbook discussed in class by the time of the exam, and extra material provided from the lecture. Exam 3 is comprehensive exam, with an emphasis on material presented after Exam 2. Students are responsible for attending all lectures and for their own lecture notes. If you miss a lecture, you are responsible for getting lecture notes from another student. You should bring two pens or pencils with you to each exam.