A focus group can marshal expert opinion on a plan. An agency can use focus groups to compare opinions. Focus groups can also compare opin ions that are internal and external to an organization. Focus group members are selected by the sponsor. Members may be randomly selected or invited from previously identified, non-random groups.
Community residents participate by stating opinions.
Individuals within the group may react to others' opinions or bring up their own ideas. The facilitator of the group guides discussion to cover all agenda items and assure that all individuals get a chance to speak. A focus group produces opinions from local people. The output of the group meeting is always recorded in written form for the sponsor's use. In addition to the written document, some agencies use videotapes of the proceedings.