Its purpose is to determine the strengths and weaknesses of your competitors, define the strategies that give your company an advantage, establish the barriers which will prevent competition from entering your market, and identify the competitor weaknesses within the product development cycle. The financials portion of your business plan includes an income statement, a cash flow statement, and the balance sheet for your company. The Cash Flow Statement is critical for your business operations because it shows how much cash is needed to meet obligations, when it is required, and from where it is generated. The Balance Sheet is the last financial statement to be provided in your business plan. It is a listing of all your company's assets, liabilities, and stock holders equity.
Assets are current assets and long-term or fixed assets.
Current assets are assets that will be converted to cash or will be used by the business in a year or less.