Wind River is an elemental operating system company. The combined organization will provide all of the basic embedded software elements required to build targeted solutions for customers so that they can bring complex products to market quickly. Wind River and ISI share the belief that a deterministic operating system, powerful development tools and broad support for networking connectivity should serve as the base platform for any product built on embedded software. The new Wind River will continue to build on the technical and human strengths of both companies and show a strong force in the overall operating system market. The competition for the new combined companies includes commercial RTOS's and tool companies including Mentor Graphics, Microware, QNX and Green Hills, among others.
Additional competition comes from proprietary operating systems developed internally.
Larger companies such as Microsoft are also beginning to target this evolving area. Wind River is fine-tuning its strategy to match changing customer and market needs. The company has historically been very successful creating, selling and servicing software operating systems and development tools for a broad array of markets. The same basic software was able to meet the needs of many customers across a variety of vertical markets. However, since the creation of the first Wind River business units in August 1999, the company has pursued a solutions approach of specifically tailored solutions for key vertical markets.