Advocates have a duty to work actively toward assuring that the advocacy services to which clients are entitled are not comprised. Advocates shall endeavor to develop partnerships with present and past recipients of mental health services to involve them directly in advocacy activities and to enrich advocacy efforts. Advocates have a duty to be responsive to clients' complaints and recommendation, concerning the provision of advocacy services. Advocates have a duty to honestly and accurately represent themselves including their qualifications, authority and responsibilities. Advocates have a duty to identify and avoid actual and potential conflicts of interest, which may compromise their ability to represent and safeguard the rights of clients.
Advocates have a duty to seek the consent of their clients before proceeding on the behalf.
When providing services at the request or on behalf of a client or clients, advocates have a duty to not take action inconsistent with the clients' expressed wishes. When a client or group of clients is unable to register their complaints, advocates have a duty to act on behalf of the client or group of clients to protect the client's rights. Advocates must seek to assist their clients to participate in making decisions about advocacy activities and in advocating on their behalf. Advocates must assure that their clients are fully informed about advocacy activity undertaken, about information, which is gathered in the course of advocacy and about reasonable alternatives, implications of actions and potential outcome. Advocates have a duty to represent their clients competently, responsibly and in a timely manner.