Old ways die-hard when it comes to prospecting and selling insurance products. Let me give you some examples. The answer is obvious. Remember that busy people will often only read what is short, simple, and personally valuable to them. With the advent of voice mail and caller ID, telephone selling is not the best way to make contact with qualified people.
Busy people have minimal tolerance for the telephone solicitor.
I wanted to be like them - a professional with real name recognition. We need to stop prospecting and start marketing so that we can attract quality clients. We want our present clients to give professional recommendations to others about us, so they will then call us. To have this kind of influence we need to be and do more than the others do. A simple but powerful cassette message with your spoken word can be a way not to be just different in degree from the others in your field, but different in kind.