Book covers have just a few seconds to attract our attention.
Gold lettering and bubblegum colours. Yes, these jackets are often unsubtle adverts for their product. Niall Ferguson is prolific, well-paid and a snappy dresser. Stephen Moss hated him - at least until he spent an hour being charmed in the historian's Oxford study. A complex and brilliant writer, Walter Benjamin died fleeing the Nazis before he could complete his final project.