As the entire radio and record community knows by now, Gavin has entered into a joint venture to comile airplay charts based on Mediabase data. Mediabase got started as a labor of love in 1986. I simply used my own programming gut instincts to formulate and develop the Mediabase product. The Mediabase system is what I consider to be a perfect blend of technology and people.
Computers capture the audio on all of the pertinent radio stations within each market.
Step two involves a highly sophisticated and expensive telecommunications network. A 56K frame relay network transports all of the audio to headquarters in Los Angeles. Mediabase's communications hub receives the audio within 15 minutes of the time it was aired. Step three redistributes the audio out to any of 80 field musicologists, again using the Frame Relay system. Step four is identification process, and the shipping of audio back to L.A. over the frame.