With our tour rep Ron Graham, who has established credibility working for Odyssey and Mizuno, we hope to create a tour presence within a year. Sanyal knows the road ahead will be bumpy, but he derives faith and confidence from his experience with Odyssey. When Odyssey started, people told us we had no chance against Ping. They've been number one in putters forever. If we had listened, we would never have succeeded.
Any industry can have a new market leader.
Tony Allison has been writing about the business of sports for four years. Golf remains both a passion and an eternal mystery.