Most Russian banana consumers do not distinguish greatly between different grades, brands and countries of origin. Age and occupation 21. As a result of the financial crisis the difference in consumption levels between children and the general adult population has increased from 2.23 to 2.54 times. In addition, and according to official statistics about 32 million Russians are younger than 16 and their share in the total population is falling- from 23.3 percent in 1994 to 21.9 percent in 1997. Parents of older children give bananas as a convenient snack.
Bananas are also popular as a snack among young people.
Health-conscious consumers striving to include more fruit and vegetables into their diet also appreciate bananas. Retailers report that pensioners were, and continue to be, regular buyers. Regional location 26. In the extreme northlands, due to the severe climatic conditions and poor development of the transportation network, the supply of food is possible only during a rather short navigation period - sometimes only 2 weeks. Another factor affecting regional differences in banana consumption is the difference of living standards.