A positive effort must be made to change the image of the direct sales. It will not be easy and it will not be done overnight. It cannot be done by one company but will require an assertive effort from all the companies within the industry. The general public must be made aware of the strengths within direct sales and how direct sales contributes to society. Direct sales offers high-quality, innovative products and services.
Direct sales is open to everyone without age, sex or race discrimination.
It provides a real opportunity for people without high qualifications, education or training. One of the greatest benefits that the direct sales industry offers over other industries is that our independent distributors can provide personal explanations, product education and assistance to their customers. The Direct Sales Journal has written and produced generic industry television commercials starring Earline Mandrell of the Mandrell Sisters and print ads. We are planning to introduce these ads at the Direct Sales Journal s Conference of the Millennium, where we will air the television commercials live in Las Vegas and give everyone in attendance a copy of the print ad. Opportunity Productions, who produced the television commercials, has also provided blocks of air time for each of the major markets, so that companies can sponsor the commercials in the markets of their choice.