Unfortunately, Dallas's lack of glamour is a hindrance. The bid tries for a lyrical, even literary tone and misses the mark narrowly. We're not quite that downtrodden. I want a vacation, not voluntary exile. The multicultural angle, thankfully, is not beaten to death.
All bidders have delusions of grandeur about television coverage.
The bid book has a good time discussing one of the Task Force 2002 Board of Directors, James Garrett. As I describe elsewhere , all readers of the bid documents who do not live in the bid cities and who have not done a full tour are working at a disadvantage. One thinks of music, crowd noise, and ice surfaces. In other words, rodeo is traditional, so we'll perpetuate the tradition. But rodeos are animal abuse, full stop.