You've got to meet their needs and exceed their expectations. This means that true guerrilla service is just what the customer wants it to be. Not easy, but necessary. Keep alert for trends, and then respond to them. Share information with people on the front line.
Disney workers meet regularly to talk about improving their service.
Information-sharing is easier than ever with new communications technologies. Share information with customers and prospects by having a website that is loaded with helpful data. More and more, this is becoming mandatory. Because customers are humans, observe birthdays and anniversaries. Constant communication should be your goal.