It won't sell you or your company. Observe professional posture. Stand to meet candidates, or even better, have someone meet and escort them. Customize the interview. If you interview all the time, you might have a tendency to do it by rote.
Candidates pick up on that and feel they are just another applicant.
Even if you're required to go by the same procedure, keep each interview distinct. Use the person's name. Review the resume before the appointment. Have it in front of you with your notes or questions. Let people know your decision as soon as possible.