Keep all members of your marketing and management team informed about progress in implementation, and revise the plan as new opportunities and ideas emerge. You'll soon discover that the Big Picture approach can help you better manage your marketing activities and increase sales. Clarence Henderson is president of Henderson Consulting International , Manila, Philippines. He also contributes the monthly Pearl of the Orient Seas column on the Asia Pacific Management Forum , and writes and maintains the Philippines market research resources and capsules. Market Research Graffiti is a regular column on issues of interest to the market research community.
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