Granted, there will always be a certain segment of the market where price is king, but in reality this segment is very small. In forming their opinion about how satisfied they are, consumers will reflect upon their experiences before, during, and after the sale of their carpet. For example, they will take into consideration how good of a job the salesperson did in answering their questions and in guiding them through the process of selecting the right product for their specific needs. Next, consumers will consider how they were treated during the actual sales transaction. Then there's perhaps the most important consideration of all, and that is how the installation was done.
Consumer satisfaction is the driving force in most American industries.
However, the carpet industry seems to be slow in coming to that realization. When you look at consumer satisfaction form this all-encompassing perspective, it's easy to see that, as an industry, we have a long way to go. At Orcon, we are committed to providing the industry with the information and services necessary to assure that consumers will remember the purchase and installation of their carpet as being a positive experience. In upcoming issues of this newsletter, we will be taking a look at the things we all need to do in order to accomplish this goal. I have to say that the Orcon Solution tapes are one of the best things for the flooring industry.