An obvious title to get attention maybe, and the clear opposite to cost cutting, this whole picture needs to be looked at in a broader context. Enhancing revenues on the other hand, is building a clear and defined future for a healthy company.
Cost cutting is good and prudent.
Companies quickly jump to cost cutting at the wrong time, when the money, spent well, would be the more appropriate thing to do. Don't jump to conclusions. If as much effort was spent in planned revenue enhancement and market analysis as in knee-jerk reactions to cutting costs, the company would be much further ahead. It is not the sign of a company on the move up. More sales, promotions, marketing, and positive moves, sends the winning signals.