No assumption of knowledge on part of reader ie. Good strong conclusion developed logically out of body of essay and which reflects back to introduction. Clear, strong, succinct introduction which alerts reader to key points in essay and alerts reader to argument line and or recommendations of conclusion. Short, to the point sentences. Effective linking or transition from one paragraph to the next.
Contents page outlining sections and sub-sections of essay.
Appendices used to show evidence of knowledge of appropriate sources and information where this information is not needed in essay itself. Effective, appropriate use of tables, charts, graphs and diagrams. Correct and appropriate use of punctuation. Some parts of question not addressed adequately. Inability to identify and state clearly and strongly key issues.