FREE Search Engine Promotion Secrets Part 1 of the Search Engine Galaxy Guide is full of free information on how to design a web site for successful web promotion and the Search Engines in mind. Before a web site is developed there are some important coding aspects that need to be considered.
All search engines read and interpret HTML documents differently.
This means that your web site should be designed to take full advantage of each search engine's specific coding parameters. Other designers may know enough to include meta-tags , but are unaware of the importance of the page title . The second page would appear near the top of the results because both 'cars' and 'repair' are listed in the page's title. A web page's title is considered to be the most important description of the page's content. This is true with almost all search engines, so be sure your titles contain the most important keywords associated with your site.