The poll has a margin of error of plus or minus three percent. In late December 1999, Active Research reported the results of another holiday survey of 2,677 e-shoppers during the period of November 22 to December 28. The major conclusion concerned the glut of Internet company ads that failed to resonate with consumers - 23 percent said they could not remember a specific ad. Active Research Survey Methodology Active Research continuously collects information from hundreds of thousands of e-commerce consumers directly at the point of shopping at more than 35 portal and consumer information sites. Through its partner network, Active Research can measure actual consumer behavior and deliver statistically accurate results within days to clients of its ActiveFlash customer survey service.
All information is collected with the shopper's permission.
Anonymity is strictly enforced and the individual's identity rigorously protected. Research Active Research provides Web-based Market Research Automation services, including surveys of actual shoppers every month through its network of buyer's guides. These decision guides collect anonymous product preference data from consumers directly at the point of shopping while providing them with customized, unbiased product recommendations.