The main difference is an increase in the size of their header menu bar, and additional services such as order tracking, and greater personalisation by incorporating a database of previous orders. The content is presented extremely well with a good description of each product, containing a picture and associated links. There is an excellent help facility with actively phrased questions and detailed explanations. Our testers found this very useful. Specials, new items and products in stock are clearly indicated.
Delivery is free.
Misses The site s navigation was limited. This is a result of not providing a left-hand navigation bar. A good solution would be to include trail navigation, as this would compliment the current design. Greater explanation of icons in the buying process is required. Testers found that the pop-up text boxes did not work on all platforms, in particular on Macs.