They also are wizards at developing new coffee drinks such as Swirkles and Espresso shakes, and they have a great sense for knowing where in the world people might like these specialty drinks. Sweden, for example. The Swedes have been drinking coffee for centuries. Tully's stores in Sweden will look just like stores in Seattle. Baristas will be trained just like Seattle's baristas.
Coffee beans get around.
Tully's imports them green, right off the trees from places like Costa Rica, Ethiopia, Panama, Antigua, Indonesia, the Congo and Saudi Arabia. Beans are roasted in Seattle, then exported around the world.