The underlying issue of the report addressed the industry's responsibility to provide products and services suitable to individual investors' needs. Investors can make simulated purchases of real equities, options and mutual funds, or experience the benefits and consequences of a margin account to evaluate whether or not particular strategies and holdings meet their investing needs in the real world. Investors need to be better able to self-assess their needs and engage in appropriate behavior to work toward their set financial goals.
Brokerages can connect with prospects and customers in an educational and motivational environment.
The mutually beneficial relationship created between the brokerage and the customer by the simulation increases the economic yield from traditional marketing expenditures. Simvest's investing simulations mirror a real online brokerage, allowing current and potential investors to experience the most realistic investing environments without risk. Investors would have the benefit of staying engaged in this market's performance without losing their shirts. The company operates in the U.S., Canada and the U.K., with plans to further expand in key international markets.