I started off as a poet. But, in the course of time, my banker-husband told me that it was wiser to start writing prose which would bring in a substantial amount of money. Then poetry became a vice which I had to practise secretly. Poetry eventually abandoned me. In India the ad-writers earn more than the poets, the novelists and the columnists.
Catchy slogans sell.
The one who came up with the sentence, Utterly Butterly Amul, was crowned the emperor of the ad-world. This is the age for mediocrity. While watching the parliamentary session on the television, one discovers that only those who can shout the others down succeed as parliamentarians. The brilliant ones seldom get an opportunity to speak. Their speeches are never popular these days.