Associate Dean Dr. Charles P. Zlatkovich, Associate Dean Business Bldg. This course focuses on the types of marketing decisions facing the international marketing manager in the multinational firm. It examines international marketing in terms of exporting and importing as well as other modes of entry. Considerable emphasis is placed upon differences among markets because of geography, politics, economics, culture, commercial policy, legal matters, and trade practices. This course may be repeated, but no more than three semester credit hours may be applied to satisfy the requirements for the master's degree.
Continuous enrollment required while work on the professional report continues.