Read the report . Enterprises that have embraced its promise are beginning to compete aggressively among themselves, while discovering new competitors at every turn. Today, the key issue is not so much about carving out new territory, but securing competitive advantage within areas already occupied. The good news is that now, companies can stop guessing how to do this. Learn how .
Customers buy based on their personal experience.
During an actual purchase, they start to form their first impression of the product, the company, and the brand. This is where customer loyalty begins and, if all goes well, where it gains strength. That's the value proposition. Read more about how you can become more adaptive. Let us know what you think.