He infers that the mainstream media seem to think that you re weird and strange if you re interested in personal growth and the environment. These folks have introduced authenticity to the marketplace and have been doing so for the lasts 40 years, and this is a really crucial piece. The definition of authenticity is what s in here and what s out there is the same. What s inside my business and me and what I show the world and my face, is the same thing. It s obvious who I am and what I m up to.
Authenticity is ultimately what is going to work.
Community is another common interest with Cultural Creatives wanting the kind of community that allows each person to be fully an individual but to be in relationship to other people in community. According to Ray, there is no inherent conflict at all about having a business, making money, influencing other people, taking care of your self and your loved ones, being part of the larger society. In fact , he says, that s what s required of us in order to grow up to have a more integral culture where all the parts work. The Cultural Creatives are a co-herent subculture. The stakes are high for all of us, according to Ray and Anderson.