Because it is far more effective than any other form of marketing. No agency or carrier can ignore it. One of the reasons for the growth in the use of telemarketing is the revolution that has taken place in telecommunications technology. All of these have increased telemarketing's effectiveness, but they also have made setting up a call center and running it properly a more complex and time-consuming proposition. It calls for increased sophistication in sales, marketing, customer service and technical know-how.
Call centers have screen-pop application.
Telemarketers get screen pop ups of information about the person with whom they're speaking. With CTI, calls also can be automatically routed to the person most able to help the caller. If so, perhaps the call should go there. If the caller is likely to have a similar need, the system can determine who should get the call. If so, CTI can determine which person is most likely to be helpful.