This has come about because PLI's focus means that its people provide the best information on personal lines property and casualty insurance in a consultative manner that enhances the services offered by its lead source partners. And it's working. The average new sales revenue for PLI account executives and account managers is significantly higher than the industry average. Vision 2005 PLI's future plans involve increasing its core business of upscale personal lines through new business efforts aimed at that market. This is being accomplished through targeting upscale customers by account executives both in their individual marketing and in their relationships with lead source partners.
Advertising also appears in publications that go to the upscale clients and potential clients.
PLI also is looking to acquire personal lines books of business that feature a large segment of upscale business or to acquire or partner with agencies that give them presence in cities where they want to grow. PLI is in a unique position as the largest national broker focusing exclusively on personal lines to take advantage of alternative ways to sell that product, including the Internet, arrangements with banks and whatever other opportunities may come down the pike as computers and communications systems continue to develop. We're in the position to be a platform for alternate ways to sell the personal lines product. It's really great. This is a real neat job.