Data related to the products' manufacturers and addresses will be provided in order to faciliate any contacts which might be needed by African importers. This week several Egyptian industrial companies flew to Kenya to display an array of products ranging from textiles and ceramics to food and engineering products. Other exhibitions, organised by the private sector in coordination with the Ministry of Trade, are scheduled to take place in the Sudan, Zimbabwe, Zambia and Uganda later this year, according to Guweili.
African importers are cautious about new and untested products.
Its headquarters will be in Kenya. Some of the Egyptian products most in demand were fertilisers, pesticides, petrochemicals, food products, furniture and textiles. In July a second marketing mission will head to Zambia and Zimbabwe. A great potential for trade exists between Egypt and the African countries which can lead to a high demand for Egyptian consumer products, according to Tarek Abbas, trade commissioner at the Ministry of Trade. The potential is great.