The challenge they face is coming up with ways to differentiate themselves from their competitors on the Web and how they can add value for consumers. Travel agents are using the Web as a tool to provide consumers better service. We've also found that the vast majority of travelers prefer to research trips on the Internet but still turn to travel agents to book them. It's a wonderful way to conduct research and communicate with my customers. For example, I saved a client some money on a flight to San Antonio by having him stop over in Atlanta.
Consumers are in control.
Consumers can do either for everything from outdoor outings to resorts with upscale hotels when ever they want. Last month, the Sherman, Conn., online travel research firm PhoCusWright Inc. released a survey that found most consumers turn to the Web to find the best bargains when buying airline tickets. But with some others, calling about a problem will likely get you put on hold for a while or you won't get a response to your e-mails for days. But it's not just travel sites, it's a problem that's common in e-commerce. But there's no place on the Web yet that consumers can go to book a vacation with stops in four European cities.