From the humble roots of the Deluxe Exerciser stationary bike now springs a full line of advanced apparati equipped with the state of the art computers and electromagnetic resistance. Nostalgia buffs everywhere shed a collective tear of joy. Schwinn acquires Hebb Industries, a leading manufacturer of treadmills. In an extreme non-coincidental development, Schwinn unveils a new line of 8 quality treadmill models, instantly becoming a serious player in the treadmill business. Pleased to learn that the only thing tragic about Y2K was Dick Clark's lethargic television commentary as The Ball dropped in Time Square, Schwinn employees emerge from subterranean bunkers and enter the new millennium determined to uphold the company's tradition of legendary innovation.
Big things are, as always, on the horizon.
Schwinn starts its racing program. By the end of the year, Schwinn bikes have more victories than any other bike company. Six-day races become the rage. Board tracks spring up everywhere. Bicycle racing clubs are an outlet for affluent Americans.