Volume two includes indexes by product by state or province, by brand name, by SIC code and by personnel. There is also a geographic index volume. See volume one, pages 268 to 269 for Pepsico. Encyclopedia of major marketing campaigns. The Name Goes On .
Arrangement is by company name and, if the company name is that of a person, by their first name.
For each campaign, there is a four-page chapter with an overview, historical content, target market, competition, market strategy and outcome, as well as a few suggestions for further reading. See nine campaigns for Pepsi-Cola, starting on page 1317. Business rankings annual. In the 1999 edition, see index page 817 for many listings of tables for Pepsico. This two-volume work covers all companies listed on the New York and American stock exchanges, with extensive information about companies, including history, chronology, acquisitions, mergers, spinoffs, properties, joint ventures, subsidiaries, officers and directors, consolidated income and balance sheets for three and two years, respectively, long term debit, options, etc.