A food must be labelled in Canada if it is pasteurized or irradiated. But labelling a food genetically modified is still voluntary. And its just not happeneing. The company is a major player in the biotech industry. Its main focus is canola, the largest genetically modified crop grown in Canada.
Canola oil is the main ingredient in margarine and salad dressings.
Modifying the plant looks simple. Bits of canola tissue sit in a liquid containing a bacterium. A gene will transfer from the bacterium into the plant tissue. In some quarters the broccoli-like plant produced would be called Frankenfood. To Agrevo researchers it's one of thousands of plant samples that will be tested to see if they have the exact traits to produce the improved canola the company is looking for.