All market research is of course a collaborative effort.
Qualitative research affords great opportunities for both client and supplier to work together during all stages of the research process including field work and to assist each other in assuring research excellence. It is for this reason that QRCA finds it appropriate to address itself to the issue of recommended client practices. It is our view that the client, no less than the Consultant or recruiter, should strive toward standards of behavior which will enhance the professionalism and value of qualitative research. It is recommended that the Client make every effort to provide formal research authorization in a timely manner, so as to assure that guide development, facility selection, and recruiting may be carried out in accordance with the highest professional standards. The Client should provide Consultants with adequate background information to assure full understanding of the issue to be researched, and should involve the Consultant as early as possible in research planning.