Companies capable of capitalizing on this marriage of information technology and marketing are enjoying significant rewards in the marketplace. While still in its infancy, the rapid acceptance and commercialization of the Internet and related technologies are allowing for revolutionary marketing opportunities in this new medium. The Internet provides unique opportunities and executional challenges for marketing organizations. In addition to a solid foundation in traditional marketing theory and practice, successful Internet marketers must possess a firm understanding of how technology is enabling new and qualitatively superior means of customer interaction. Through the Internet, real-time dialogue and interaction with customers can be established and nurtured.
Companies can fulfill the unique needs of a market of one customer.
Janoron is one of a small group of web development companies nationwide that are beginning to fully explore and exploit the opportunities of online marketing.