Start an e-mail newsletter. Some say showing up in your customers' mailboxes every week or month with updates, schedules, sale prices, or industry news is even more valuable than the web site itself. Somewhere in the newsletter, tell readers to check out your web site for more information on related subjects. Host a giveaway. . . Consider outside signage. . .
Conventional signs can be very effective.
Having your web site address on the side of your building is a great way to publicize your site. Or, consider bumper stickers on your vehicles. Encourage people to bookmark your site. . . Use your e-mail signature option. . . At the end of every e-mail message you send, include your URL with your signature.