But the mastermind behind The Book, TV evangelist and former presidential candidate, Pat Robertson, denied he was promoting The Book for profit. Our goal is not to sell Bibles. Doug Knox, of publishers Tynedale House, explained what he saw as the appeal of the updated version. CBN believes that statistics, as well as religion, justify the massive showbiz advertising campaign. More than 90 million Americans have not read the Bible, suggesting a huge, untapped market of potential readers.
Critics object to what they see as a cynical commercial ploy.
Some observers have described the TV commercials as more appropriate for a brand of washing powder than a religious publication. I think people are no longer turning to the Bible and Christianity for their help and this is just a ploy to sucker more people into the religion. The BBC is not responsible for the content of external internet sites.