Have the sign speak in terms that will be understood. Imagine what kind of questions qualified buyers might have and answer them. Connect the product with service to the potential consumers. The third second step in the process of successful visual communications is directing. After the customer is attracted and informed, the buyer must be directed.
Directional signage is quite popular when dealing with large exhibits and retail situations.
Used to help organize and direct the flow of consumer traffic, directional signage will guide customers in a more orderly fashion and make for a much more successful selling environment. Directional signs make businesses easier to find. If consumers can't find your customer, they can't do business with your customer. Each contributes to effectively reaching your customers' marketing objectives. Each sign's shape, color, texture, and form must be as precisely and clearly planned as the graphics and the stage in the visual communication process.