The purpose of the lectures is not only to provide information, but also to focus student attention on areas deserving particular emphasis. The instructor will draw on his experience as a researcher, manager, and consultant to provide examples and applications of the material. Students review potentially unethical consumer transactions, and formulate their own ethical decision-making criteria and codes. Each semester, the instructor tries to bring in successful practitioners from the business community to speak and discuss their perspectives on consumer behavior. They are a mixture of short answer, multiple choice and essay questions.
Coverage includes lecture, speaker, and student presentation material as well as textbook chapters.
Instructor provides a pre-exam review, pointing out areas of special emphasis.