The more insight you can bring to these questions, the better your chances are of landing a deal. Next, you have a choice of approaching the company's incentive buyer yourself or hiring a sales representative specializing in this market. A large public library should have it. Business directories provide just such an outlet and there are many in the music industry. Here are some general ones you can contact for listing forms.
All listings are free.
For example, you may have a record label and a recording studio and a music publishing wing. More classical-music oriented. All RIAA figures are based on records shipped, not records sold. The above figures are based exclusively on RIAA member labels' sales. A lot of this has to do with the development of soundscan technology at more retail outlets.