Remember that it's still journalism that keeps the Clues coming. Regarding last week's Clue, mea culpa, mea maxima culpa. I was looking at the elephant of affiliate marketing from the rear end, seeing only fecal matter, and concluded nothing worthwhile was going on. The rear end, in this case, was the software - outfits like Nexchange, LinkShare, BeFree, etc., etc. Dunn has a system, which he works from Chico, California.
Affiliates are revenue partners.
Dunn finds affiliates by looking at DirectHit and eTour, then encourages honest, no-hype recommendations. This tells you how much the lead is worth. DirectHit searches the engines and hits based on time spent on the site. Take it with a grain of salt, but it's a good tool. I want to go to the person who has passion for this subject.