It takes any interesting individual to do that. We're always the one person everyone is turning to. At the same time, we're managing all the multiple personalities out there. That's what makes the job fun. I'm the glue that holds the project together.
Clients come in because they want a web site.
There's a dance that a producer has to do, keeping many balls in the air and pleasing many people. These are the goals we think we want to meet. This is the amount of money we think we want to spend. This is about how long we want it to take. Business development then composes a proposal, which is usually touched by someone like me in terms of, yes, we can do this amount of work for this amount of money.