That said, it's not like the Olympics have always been without a prurient element. Women's water polo is an Olympic event in part because the fledgling Australian team petitioned the International Olympic Committee while wearing bathing suits. The women wore the suits, by the way, not the IOC, although they say that in his time, Juan Antonio Samaranch had quite a set of gams. The Winter Games are no better. But if you can get by the bodies, or even if you can't, you see all the components of a breakaway sport.
Beach volleyball is a vibe.
No one gets hurt, the music is non-stop and masterfully blended into the show. Every ham-fisted NHL and NBA game programmer should be forced to attend the Bondi volleyball experience. And the game is exciting, particularly on defence where sprawling saves give beach volleyball its spontaneity and athleticism. Ask him about his job and he will spread his arms wide. A raconteur who understands his audience.