Make your site a content powerhouse. The number one reason people visit one site over another is often due to the interesting and valuable information a site offers.
Customers feel like they make a more informed and rewarding purchase.
That kind of customer comes back again and again. These sites build big brand awareness and pull down awesome sales by showing they are THE place to learn about a specific subject area their best prospects and customers are interested in. 1. Write it yourself. You don't have to be a great writer to put down a page of instructions on how to do something or jot a report on a new product. Keep your sentences short and try to get straight to the point.