In this way, the user can play an active role in Cuervo distribution by becoming the host of a wild and carefree Cuervo party. Cuervo has strategically placed visually stimulating images throughout the website. Because of the necessity to captivate the user's interest, attention grabbing techniques are used throughout the site. For example, Cuervo Island, the main page of the web, contains a rotopage program, so that every time users return to Cuervo Island they are greeted with a new picture. Colors used throughout the site are the brightest shades of greens, blues, yellows, and reds possible.
Bright red is used unsparingly throughout the website.
If users are unconsciously aroused by red, they are likely to feel fervor for the website, and perhaps to project that passion onto the Cuervo product. The vivid and bright colors enhance the tropical feel of the island by brightening up every image presented, similar to the lightening effects of the sun. The drawings throughout the Cuervo page are in the style of Mexican-Indian art. The drawings, which are accompanied by lifelike tropical beasts located throughout the site, take the user away from the daily hassles of books, work and stress to an entirely different place. The user escapes from reality and enters into a land where everyday struggles are forgotten and Jose Cuervo tequila is consumed in immense proportions.