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First unveiled in 1998, ASA is the industry s innovative approach to dramatically enhance the availability, performance and recovery of business-critical applications by targeting the most costly elements of enterprise computing downtime and responsiveness for enhanced business and user productivity. They allowed us to pick and choose the solutions that met Texas Instruments business applications requirements and enabled us to implement them quickly and worldwide. To win, IT organizations must embrace a shift towards service management that incorporates the people, the management processes and IT organizational changes required to deliver optimal service to the business. This can only be achieved by managing application services from the end-users perspective. For example, if an ecommerce solution is not available, the loss of revenue can be devastating.