More investment may be needed in training staffs in the subjects they are covering, she noted. If we can t beat TV in understanding, then woe is us. Newspapers should create a more emotional response. I think we start by not boring readers. Newspapers should understand their advantages and then sell them.
Credibility is still a big problem.
It s about getting the right facts. Miss. ASNE members will receive the report issued by ASNE and NAA this summer.