The product became the solution to a personal issue. Corporations now teach young consumers that they do not need a personal resolution, but a product resolution. The unified vision of company profits draws together the seemingly varied strands of company selling behavior. The drive to create markets and sell, results in the manipulation of children's emotional and social lives tightly weaves seemingly separate strands. The goal is to infiltrate every area of the child's life with messages of consumption.
Companies now speak to youth more frequently than their peers, parents, and teachers.
Company messages permeate the community, home, and school. The child's private space has become increasingly vulnerable to companies which are difficult to hold publicly accountable. Tracks, like tentacles of an octopus, radiate to the child from the outside circle of the tracks. The child can be reached from every angle. This is how the corporate marketing world is connected to the child's world.