Most Austrian children take to Nintendo 64 and Sony Play Station computer games, Ravensburger traditional games, Lego sets, Tamagotchi, Game Boy and Barbie.
Austrian children are already brand-conscious when they are three years old.
When they are between 10 and 14 years old, they start to pick their favourite toy shops. In the selection of toys, Austrian parents look for both quality and safety. They avoid buying toys that contain softener phthalate in PVC toys and children's articles. The heavyweight players are Toys 'R' Us and Vedes. All rights reserved.