All of their gear is highly technical and well researched. You can find out all about the process of developing gear as well as shop for it right there. Basically, Burton's site can completely outfit you for a season on the slopes, layer by layer. There is a little bit of narrative about the developments in design in each of the sports, but mostly it's boards. The best thing is that the content lives up to the design and vice versa.
Articles are intelligent and thorough.
Therefore you get the best quality because that is all they care about. The website is simple a list of the gear and it shows you their selection. Cool to be able to buy online from an independent, grassroots store. A great guide for beginners snowboarding, nice photo demos and clear language explaining how to's and what not. This is a camp for snowboarders located in the French Alps.