Qualitative research provides marketers with greater understanding of the reasons why people think and feel the way they do. Online moderators can quickly conduct geographically dispersed panel discussions, and present Web-based stimuli for qualitative evaluation. Clients and other observers can view the proceedings online, and can secretly ask moderators to direct probing questions for further clarification or elaboration during a session. Protocon, Inc., is based in New York City, and has been providing consulting services for online market researchers since 1994. Directory Press Releases Support Articles Send mail to Webmaster with questions or comments about this Web site.
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