This would be a different world. Knowledge creation and innovation do not come out of following rules or meeting ROI criteria. I first truly realized how limiting general business mentality can be back in University. Business students in particular require very precise and clear guidelines. Most students hated ambiguous guidelines or expectations.
Business is ambiguous.
Thinking away from the numbers should be encouraged. With that said, measurement is required for most employees because they require working boundaries. However the greatest contributors will rarely functional well with too many controls. They succeed by breaking the rules. I am very Nietzschean when it comes to business.