A high powered question to begin your talk. Study creativity . Creative action must permeate every sales action you take. Let 1999 be the year to take apart every aspect of your sales process, and rebuild it more creatively. Cold calls, information delivery, presentations, proposals, voice mails, follow-ups, closing strategies, how customers order, what is customer service, and staying in front of your existing customers with value messages instead of sales calls, are at the heart of your loyalty factor and your referral quotient.
Creativity is a learned science.
Read, learn and apply. Just because they are important to you, does not mean that you are important to them . Prospects and customers are busy with their agendas, not yours. Put a checkmark by each customer on your list who is hot for you. Uh, oh. Different list.