We have a full time customer service representative processing orders and customer service questions. Our web site caters to two different types of customers. First is the dealer. We have an exclusive dealer section where they can see our complete catalog with prices and photos, view monthly specials and view new and sold out product announcements. Then they will be issued a unique customer number and password.
Dealers get a jump-start in viewing the monthly catalog.
It is posted on the web site as soon as it's mailed. Sucher has recently installed a dealer mailing list that allows an authorized dealer to receive exclusive Internet specials and mailings. The public site provides unique features. There are interactive message forums, where people can post messages about firearms, knives, ammunition or gun laws and others can respond interactively. There's also a Trader's Den area where people can buy and sell merchandise.