If they can t come up with it, it s time to find new networks and innovative sponsors. Disagree Lower Ticket Prices Racing is an expensive sport for everyone involved. The teams pay incredible prices to stay competitive, and that means the sponsors are forking over big money. They expect a return on that investment, as they should. Very few are doing it just because it s fun anymore.
Business is business, but the fans are taking it on the chin.
No longer can a family just go to the races. A lot of it is in the hands of the promoters. And promoters should be doing some math of their own. If they aren t filling the seats, try lowering prices. You may just pack the place and earn more in the long run.