Expanded Sales Connection points are critically important in retaining a member's loyalty between purchases and in providing sufficient impetus for them to recommend your company to their peers. Stymied, they wonder how to translate customer satisfaction efforts into measurable increases in customer purchase. The equation centers the program's design on customers' perspectives and their desires and interests. Where there is more than one customer segment to serve, the loyalty program is customized to each segment to match the inherently varied needs and wants of the segments. In the consumer goods model, loyalty is only worth as much as a vendor is willing to pay for it.
Competitors can buy market share simply by designing a more lucrative frequent buyer program.
Our methodology can move clients from Blue Sky thinking through to Implementation. This capability has enabled customers to move into production environments without requiring large staffs of personnel. All rights reserved.