But there are simple ways around that. When they ask that, they are really getting your permission to use a cookie. Of course not. Many marketers do not yet understand the technology sufficiently to insist that their programmers use cookie technology to achieve customer recognition and helpfulness. Perhaps this article will straighten them out.
Cookies are essentially free.
They cost you, and the using company absolutely nothing, once a few lines of code are written in the web site software. The web sites are considered technology, not marketing. The web is the greatest marketing vehicle ever invented. If your web site is not maintained by your marketing staff, fight to get the jurisdiction changed, or you will miss out on your most important channel to your customers in the years to come. Cookies, however, are only the first step.