Assignments are designed to give you working experience with the analysis of real data obtained from live customers. You will need to spend considerable time and effort on these assignments. You should submit each assignment as if it were an interim analytical report to your client. In particular, you should include a discussion of the question or questions addressed, the methods used, the results, and the implications for changes in the firm's marketing strategy. You need to explain the technique and the limitations of each approach, using simple jargon-free language.
All assignments are group assignments.
Groups will be assigned by me and will continue for the entire semester. Group size depends on class size. Groups will be chosen immediately after the first class. Occasionally, groups experience internal conflicts based on the delegation of responsibilities. These conflicts are best resolved within the group.