Last year in Singapore, we did not exhibit, however this year as a stand holder, we attracted an impressive number of international visitors and delegates. Trade shows like Football Expo reinforce our position in the marketplace and allow us to focus on new business opportunities. Football Expo gave us the opportunity to meet with and introduce ourselves to our prime target group. The decision to participate in Cannes was a wise one. Our products and services were received with much enthusiasm.
All indications are that the level of response is beyond all expectations.
This trade show is definitely a key event on the football calendar. Because I love football and because football is part of my life, I felt it essential to come to Cannes, to exchange ideas and to increase my knowledge of the game. I think the smart people kind of find the smart people.