The value is your intelligence in thinking about the business logic. Marry IT and marketing. Running a successful Internet site is a really tight combination of data processing and marketing, two departments that traditionally do not play well together. More CIOs are coming out of marketing. Business process improvements drive Net investments, not the reverse.
Business processes are hard to change when they involve lots of potential pain and risk.
So from a software and technology point of view, the entire game is finding software that lets you make hard business-process changes easier. The University of Oklahoma explicitly disclaims any legal liability for the contents of this page or information accessible from this page. Web pages are provided as a privilege to OU students to enhance their life long learning experience, and the opinions expressed herein are not necessarily those of the institution or its student body.