Certain butts, and I will not name names, are downright appealing. And, again, the premise is false. Smoking is stupid, but it doesn't look stupid. Smoking looks cool. It's our culture.
Cigarettes can be marvelous props.
That's a big reason teens take up the habit. Changing the culture of cigarette cool has proven difficult, and simply denying it exists is futile or worse. State public health officials and representatives of the attorney general's office selected the animal campaign from a list of ideas supplied by the U.S. Centers for Disease Control and Prevention. The bad news is that the animal billboards had no effect on smoking behavior when originally used in Minnesota, according to Jeff McKenna, chief of the health communications division for CDC's office on smoking and health. Censorious, fact-free ads that portray smoking as a poor choice made by those who fail to resist peer pressure.