Evidence must be legally sufficient a. Must meet burden of proof 2. Evidence must be persuasive a. Trier of fact must believe it. Affective thinkers are emotional, creative, impulsive, symbol oriented, selective perceivers of information and base decisions largely on previously held attitudes about people and events.
Cognitive thinkers are orderly, logical information seekers, and inductive problem solvers.
They tend to subconsciously filter information by accepting consistent information and rejecting inconsistent information. C. Jurors reach quick decisions based on little information. Sensory overload occurs quickly during trial - especially from oral testimony. Jurors rely on key points or themes early in trial and these become the focus of jurors thinking. Attorney's job is to find key points and incorporate them into each stage of the trial.