Benefit analysis applies to movie theaters as well. Most teenagers do not go to see a movie. They go to meet their friends and to check out the other teenagers. Adults go to health clubs for numerous reasons not just to be more fit. Many people join spas because it is a socially acceptable way to check out people of the opposite sex who are wearing next to nothing.
Benefit analysis is important to the development of the marketing mix.
If you are not in tune with what people in your target market are looking for, you will not be in a position to satisfy their needs. Remember, you are not in business to sell products and services, you are in business to provide satisfaction. Revlon and Disney exemplify this concept. Disney management constantly reminds its employees that Disney is not in the amusement park business. People who are involved in marketing have a saying, ,,If you can't sell all the people something, then sell a lot to some of the people.