Profit is generally considered the spice to generate trade. When profit ceases to exist trade should too, unless we use the magic of credit and it generally has limits.
Advertisers are profit-oriented and so are the publications that carry their ads.
Time after time those editors print out the need for profit in the processing and marketing end of the food chains. Some even argue with the producers who would like to have a piece of the action. To back up this bit of wisdom is his co-thinker, analyst Andrew Gottschalk, who, like Kay himself, reverses Will Rogers' contention that he never met a man he didn't like. Kay and Gottschalk appear to have little liking and even less respect for producers. And Mr. Kay is appalled at the producers that think for themselves and are willing to fight for their cause either through litigation or referendums on checkoffs that apparently fail grassroots marketing.