It spoke about the need to understand the crippling effect that advertising culture has on the public conscience, and disable it through shock tactics. I heard about a bunch of locals who, fed up with the amount of McDonalds rubbish in their street, published a series of 'vouchers' whereby people were guaranteed a free Big-Mac with every two pieces of McDonald's litter picked up off the street. Though dishonest, this was a highly ingenious way of bringing McDonalds' waste back where they would be forced to notice it.
Culture jamming is a broad and diverse movement which operated on many levels.
We will take on the archetypal mind polluters and beat them at their own game. We will seize control of the roles and functions that corporations play in our lives and set new agendas in their industries. We will jam the pop-culture marketeers and bring their image factory to a sudden, shuddering halt. On the rubble of the old culture, we will build a new one with a non-commercial heart and soul. It comes as no surprise that Nike has tackled the notion of offensiveness.