The principals of the Horton Agency discuss their most recent merger with another insurance agency. I n 1982 Glenn Horton and Frank Poppie purchased the Horton Insurance Agency, Orland Park, Illinois, from Glenn's dad and uncle. That merger should be completed before the end of the year. Business gets a lot of attention at our agency. The Horton Agency is very growth oriented, but with a clear eye on what it costs to grow.
Any additional profit is plowed back into the agency to hire new producers or acquire new business.
You've got to really focus on everything. That includes quality management, client focus, technology skills, producer development, marketing and so on. Whenever we consider something new, we first look at how it translates to the client. Nothing is important unless it's important to the client. The agency has to provide both tangibles and intangibles for the benefit of each client.