To suggest that we need to react against cultural imperialism in order to safeguard our 'uniqueness' is therefore a rhetorical tactic that is not based on any sound premises whatsoever. The truth is that cultures and civilisations have always developed in conjunction with each other. Cultures and civilisations overlap, interpenetrate and are often inter-dependent with each other. Globalisation has merely accelerated the processes that have been at work all the while and there is no reason to think that it will necessarily lead to a state of total cultural hegemony of the West over the rest. The latter would only occur if we and our political and economic elite allow it to happen.
Cultures are therefore never 'unique', 'pure' or 'authentic'.
They are all hybrid collective entities. Cultural imperialism, on the other hand, comes into being when some cultures try to impose their values and worldview on others by force or stratagem. More often than not, this is motivated by economic and political gains as well. But cultural imperialism is often aided and abetted by the elite and powers that be in the weaker societies as well. They do this because they fail to see the contradictions in their own relationship with the West, and because they are serving their own interests while doing so.