Known as the Agency Red Book, this directory lists facts about advertising agencies and their national and international branches if they meet certain criteria. Listings provide information such as the number of employees, clients, and key personnel for each firm. An index of associations related to the advertising industry is included with the mission statement of each. Provides information on approximately 10,500 organizations in the direct marketing industry and over 17,000 key personnel. There are 43 sections divided into 5 chapters for direct marketers, service firms and suppliers, creative services, associations, courses and events, and bibliography.
Brief information is provided for companies.
Indices are provided for firms, people, and geographic location. Direct marketing statistics are provided at the beginning of the publication. The Directory of Major Mailers includes the names, addresses, phone and fax numbers of firms that use direct mailing. Almost 6,000 entries are included and detail facts such as if a firm's mailings are using color, are carrier sorted, the dimensions of mailings, and the number of pages of the latest mailings. It also indicates which direct marketers are using international mail, electronic media, and telemarketing.