So in offering those other formats we are basically just saying here is some more great music, and if this is a particular type that you feel like listening to now, do it. With that familiarity element in mind, what is familiar to people in the west will vary, when you are presenting it in Spanish to Latin American countries. The same thing goes for offering it in French or any other language. The culture that it's going to will have music that is a little more familiar to them. It's a metaphor.
Blimps are air ships.
All Over the World. One of our slogans is, Join Us, Up Here, Away from those People. And I personally hope to see the day when blimps that look like ours, designed by Tom Kidd, a world class oil painter from the East Coast, will be flying over major cities of the world. We're not looking to play dark music, morose music, self pitying whining music. As the story goes, the Beastie Boys on a recent sabbatical in the Himalayas found their own personal spirit guide.