It now has unprecedented tobacco advertising. Youth is targeted using cigarette packets to get into discos. The amount of US cigarettes sold increased 24 times in the first year of deregulation. The private John Tung Foundation opposes this. Tobacco is an important cause of deforestation.
Brazil also has probably the highest level of tobacco advertising per capita in the world.
To place tobacco control at the top of the agenda of Government and non Government health and development organisations. To increase resistance to TTCs especially in targeted and potentially targeted countries. Another important agenda item is to get the attitudes to tobacco changed amongst UN agencies. The attempt to raise the priority of tobacco within WHO is a battle. It sees itself as implementing consensus policies.