And the Times is right at the forefront. Not only will the Times site select appropriate ads for your viewing according to your income, gender, age, etc., but the Times will track where you go and keep records of it. Despite the fact that 80 percent of excess drinking involves beer, according to the Alcohol Research Group, the beverage has managed to maintain a wholesome image thanks to the efforts of ad agencies like DDB Needham. This is the Anheuser- Busch ad agency that has brought us frogs, ants, Clydesdales, and Spuds McKenzie. But not all of beers' wholesome reputation is due to image-making.
Beer is the beverage of moderation.
The Disney- owned channel will show regional finals from four cities, the Little League World Series, and the All Star game. All of this has been made possible because advertisers have become interested in the well being of our youth. Like sharks drawn to fresh blood, less objective cynics might add. For the life of me, I couldn't figure out what he meant until learning that Little League is failing to draw kids from the inner city.