Contributions addressing any aspect of international marketing management are welcome.
The journal presents scholarly and managerially relevant articles on international marketing. The editors encourage scholars and practitioners from around the world to submit articles with a diverse approach to international marketing. They welcome traditional empirical articles on important international marketing management issues, thoughtful essays on international marketing trends and practices, in-depth case studies of individual companies or industries, and integrative research reviews. These articles can be traditional narrative reviews or meta-analyses that result in theories, models, or further research agenda. Articles should be written in a clear, concise, and logical manner.