Nothing can be done without hope and confidence. Price is only an issue if the product is a commodity, and the purchase is not differentiated anywhere else. It is the salesperson's responsibility to differentiate themselves and their product. If you sell on the basis of price, you do not get a loyal customer. It is burst into flame by an encounter with another human being.
Customers are people.
Expand your beliefs to include all that life has to offer. None lives alone. The good that we send into the lives of others, comes back into our own. Help me to quench one thirsty mind with a swallow of wisdom. Help me to stir one soul with the knowledge of my love.