The Brandow Automotive Cyber division contributed approximately 1,000 units or 25 percent of the business last year. Just a year ago, automotive dealerships relied on in-store customers, who generally were interested in purchasing a vehicle within 72 hours. Today, dealerships receive a great deal of business from customers who inquire about vehicles on the Internet.
Customers are interested in obtaining detailed information before making their purchasing decisions.
Internet inquiries are received 24 hours a day, seven days a week. Car dealers need to be able to respond to those inquiries within a reasonable amount of time, in order to keep a customer's attention and subsequently make the sale. Brandow Automotive needed an application that would help its sales team keep up with the constant flow of Internet inquiries, as well as have the ability to have on-going communications with potential buyers even on employees days off. Response Time Brandow Automotive dealerships have come to rely on Internet sales to meet their financial goals. Brandow teamed up with Aether Systems to employ the wireless company's NetSearch wireless lead management solution, allowing dealers to receive and track sales leads throughout the day via handheld wireless devices.