We'll give you the world. This story cannot be complete without an understanding of the very dynamic and active role that Health Canada played in it. These tables were often accompanied by a press release from the Health Minister, which encouraged Canadians to quit smoking, while suggesting to them to consider smoking lower delivery products if they did not wish to quit. John Monro, released a table of tar and nicotine levels in cigarettes sold in Canada.
Cigarette smoking is a serious health hazard.
We know of no safe cigarette or safe way to smoke, and we strongly recommend that Canadians avoid smoking cigarettes entirely. At the suggestion of the federal government, the Canadian tobacco industry voluntarily agreed to print tar and nicotine deliveries on cigarette packages starting in 1976. To this end, Health Canada established SWAT and SWAN objectives to be achieved by each company by December 31, 1984. Imperial and the other companies cooperated with government authorities and were able to essentially achieve both objectives within the established deadline. All of these strategies and activities were pursued with the full knowledge and support of Health Canada officials.