There are many factors which make the cults appealing to those who feel that they have somehow been failed by their church. As Christians, we must make note of those factors, and determine not to fail our brothers and sisters in those areas that we can control. Cults provide a sense of community. Most cults provide a tight-knit sense of fellowship. Their members know each other and support each other.
Cults provide a sense of status.
Because they are the one true church, members are generally not too concerned if they are not leaders in their communities. Cults provide opportunities for leadership not open in the regular churches, especially for women. Some cults provide a more liberal climate. Unitarian Universalists, for example, attract persons with an intense interest in social action and an aversion to doctrinal teaching or statements. Cults offer set answers to hard questions.