The call to action is the interactive part of your communication it tells the recipient what to do. Net income is the money available to further your mission after fund-raising costs are deducted. The larger the number of active donors available for renewal, the greater the net return they will provide. The cost-effectiveness of other types of fund raising varies. Keep your writing lively, with bold statements, new initiatives, bright ideas.
Analytical learners crave facts.
Give them lots of documentation, testimonials, and statistics to make your pints. Bottom-liners want their directions short and sweet. Cut to the chase with summaries and capsules, and they'll make their decision just as quickly. Amiables value relationships most. Good communications offer something for everyone.