Businesses have no use for real inventions or inventors because they don't want to deal with anything new. New things usually fail. Businesses want a slight variation on a successful theme. Inventors are bored with that and the businessmen know it. Inventors hear their own drummer - by definition.
Businesses brag about and advertise for creativity and creative people.
It's easy to be misled by that. Of course I mean intrinsic crummyness. Marketability is something else. Invention goes across the grain, against the flow. Invention does not accommodate, it threatens.