Well-organized with good eye and thought flow. All good design is simple. That's why it's so difficult. In other words, thematic consistency. Has a clearly defined audience.
Content is king.
If you don't have something interesting to say, don't say it. Information is updated and modified regularly. Regular maintenance is critical. It may be a good idea to ask a friend or associate to evaluate your site in these terms. There's no doubt that a well-crafted press release to offline media is capable of generating traffic to your site.