Every day we have things in our lives that remind us that we truly live in a global society. The morning news on TV that tells of some world event in another country, the car we drive to work, and the computer we use in the office are all products that have probably been manufactured overseas. Each serves as an indicator of how the global market affects our daily living. Today's business world is also global. Consumer items should remind us that products we manufacture and sell domestically can also serve needs overseas.
Countries worldwide represent markets for our products and services.
Just the number of countries that exist is, in itself, an indicator of great sales potential. In fact, the potential is so great that one of the first dilemmas faced when entering foreign markets is selecting primary target markets. Why should you consider entering foreign markets when you may still have many opportunities here in the United States. Well, there are some excellent reasons for you to consider adding international markets to your marketing effort even if you aren't fully serving your domestic market. Of course, this is after you have established some base of national sales.