And if handled poorly, will ruin future chances for a legitimate sales call. Let's see, poor timing, a tough time getting through, and if you do, you fight for attention. AND biggest part of a cold caller's activity is rejection. Oh boy, sounds like fun to me. Cold calling is a fading process because business people are tired of cold calls.
Buyers are smarter and more selective.
The cold call is going through a metamorphosis. The cold call is the lowest percentage sale. Here are some acceptable alternatives to the cold call that are not only better, they are more fun, more gratifying and will net better results. If you want to use cold calling as a learning tool. When you do it as a supplement, you're more relaxed about the outcome because your life doesn't depend on it.