Dairylea, based in Syracuse, markets organic milk. Local organic dairy farmers also sell to Vermont's Organic Cow, a subsidiary of Horizon, a national outlet based in Colorado. As the market grows, it will increase the incentive for other non-dairy farmers to produce organic fodder. This could create a snowball effect, compelling even large corporate farms to curb pesticide and herbicide use and reconsider genetically engineered seed stocks. Market prospects are rosy.
Demand already exceeds supply and continues to gain ground.
Primary consumers are well-educated customers in big cities, the very market all producers hope to attract. Organic food advocates point to long-term benefits that can't be priced. Eric Morse's mother, working with nutritionists and eating only organic foods, feels better than she ever has before This feeling is not just an illusion. Chemical analysis of hair, more trustworthy than blood, demonstrates that the systems of people on an organic diet slough off toxins the rest of us continue to consume, store and cope with. The Morses don't need the added income.