Businesses across the country are finding that employee training can provide them with the competitive advantage they seek. More and more companies every year are realizing the value of training as a recruitment tool. A 1999 survey by the Society for Human Resource Management showed that 94 percent of U.S. companies offer professional development, and 85 percent offer educational assistance as benefits. These percentages increase when you look at companies with 5,000 or more employees. These results should perhaps provide food for thought for small business owners who currently struggle with high turnover rates.
Businesses today operate in a changing marketplace.
As a result, their motivation is tied to education, mentoring, and growth opportunities. And it's not just technical training that employees are demanding. Savvy employees recognize that those skills alone won't land them tomorrow's job. They also seek to develop their interpersonal skills, and they demand training about teamwork, the company's history, performance measurement, and other similar topics. Once again, statistics substantiate this phenomenon.