It requires no special software or downloads and any eRetailer that accepts credit cards can process PrivateBuy transactions. Internet privacy is an important issue with consumers. Some individuals are reluctant to interact online because they want to protect personal information, and they are ideal targets for solutions that meet this demand,'' said James Van Dyke, Senior Analyst, Jupiter Communications. This account information is simply used in place of the shopper's name, credit card number and billing address when making purchases. According to Ecount , the founders of Private Buy, customers can use their account number in place of a credit card number anywhere Mastercard is accepted.
Consumers can buy online without revealing their name, billing address or credit card information.
They are unidentifiable and unknown to marketers, merchants and advertisers. Purchases are kept private and off credit card statements. Stores recognize PrivateBuy as a MasterCard and therefore accept it just as they would a credit card purchase. We use your feedback to determine potential future research and to provide analysis on industry events. 07 Nov 2000 .