The needs of some clients, like technical clients, are often overlooked. Technical clients, especially novices regarding marketing research, are some of the most challenging and rewarding clients a researcher encounters. Though these clients must be guided through the research process, a new, wondrous world is waiting. Blazing new trails and discovering new product and service opportunities is among the most rewarding research. Technical Clients Are Isolated Technical clients who have not performed significant amounts of marketing research are often isolated from the end user.
Beta testers are excellent sources of testing new products.
Yet, beta testers are often not representative of the average end user. When technical problems arise, the end user with average skills is likely to chunk the project. They don t have the time to waste or the skills to manage. Those that persevere are usually early adopters, not your normal customer. Early adopters are great for putting the product through its paces and finding glitches, but not so great as feedback vehicles for gauging market acceptance.