The factory size required is also large to accommodate many boats being produced at once. There are also high direct costs as the production process is a labour-intensive one with skilled craftsmen. Reps will fly to the clients. Aquamania will also have a strong presence at boat shows all over the world and advertise in high-profile lifestyle magazines worldwide. Increasing worldwide incomes look like supporting similar levels of growth for the foreseeable future, but exchange rates are a concern.
Boat shows, magazine advertising and individual selling.
The sales force are all highly experienced. Many owners will employ full-time crew to run their yachts for them. The quality of the product is usually more important to buyers than the price.