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Carson The challenge, simply put, is how to maintain and improve our quality of life. We have put the false notion that we must choose between a safe environment and a strong economy behind us. Since 1970, we have significantly cut air pollution, water pollution and the generation of hazardous waste, yet the economy has grown 140 percent in those same 30 years. The public now has environmental expectations that seemed beyond reach just a few short years ago. Many industries, sensitive to public opinion and aware of the economic benefits, have adopted a new ethic, embracing conservation and taking responsibility for the wastes they create.