The best advertising writers are those who have some knowledge of psychology. We are dealing with the same people who have the same desires they have always had. The same approaches that worked one hundred years ago will also work today. Don't forget that.
Advertising mediums change.
Effective advertising does not, because effective advertising is based on a knowledge of human nature. Remember the first principle of advertising. Your prospects are inherently selfish. It has to tell and show your visitors what's in it for them. Below are four aspects to the human make-up which you can and should use throughout your Internet advertising.