They captured a bronze medal in the demonstration sport of curling. Curling has now been accepted by the International Olympic Association as a medal sport. Olympic trials will be held in Regina in the Fall of 2001 for the 2002 Winter Olympics in Salt Lake City. The first women's international championship was held in 1979. Canadian women have an enviable record in international competition.
Curlers are highly competitive and yet extremely sportsmanlike.
Many of the sport's rules are etiquette rulings where appropriate behavior is suggested, but penalties for infractions are curiously absent. Curlers shake hands before and after each game and it is rare when smiles do not grace the faces of both winners and losers. They are a fiercely loyal group that are very proud of their sport. It was this curious mix of camaraderie and competitiveness which first attracted the interest of Scott Paper. In assuming sponsorship of women's curling, Scott hoped to build awareness for both the company and the sport and to effectively merchandise curling across Canada.