Diaries - Selected users are asked to keep daily diaries of all activities undertaken. Purchase recording - Users are given a bar code reader at home and asked to scan all products that they purchase. Likert scale is a scaling technique which attempts to measure attitude . Limited companies see Trading organization . Limited problem solving Buying behavior in cases in which buyers are aware of the product class but not familiar with all the brands and their features.
Buyers engage in limited information search and evaluation.
An entity seeks to optimize the benefit it obtains from the limiting factor. Line authority is the authority a manager has over a subordinate. Linear additive models Models of consumer behavior based on an estimation of the number of attributes which a particular product has, multiplied by the score each attribute is perceived to have, multiplied by the weighting that each attribute is perceived to have. Linear regression analysis by the least squares method Statistical technique to calculate a line of best fit. Logistics see Physical distribution .