Mobile e-services add convenience and concierge treatment to today's driving experience. Soon our customers will expect to be catered to by all kinds of mobile e-services in their cars. We're already on that path. Our Tele Aid system in many of our 2001 models adds customized news, sports, weather, and stock quotation services to its existing roadside emergency services. At the push of a single button, you can have access to Web-based content anywhere, anytime you're in your car.
Car companies have a clear advantage in that respect.
Our telematics platform is the best tool we have to be in constant contact with our customer. This level of connectivity is unprecedented, as well as a unique and meaningful way to build brand loyalty. And, maybe most importantly, that customer's loyalty is to us. This is why you're seeing the first-movers begin to build these relationships between the automotive and computer technology industries. This is an area that all of us at Mercedes-Benz take very seriously.