Interactive presentations can be used as an effective tool to market products or services. The scope of presentations is very wide and if designed correctly the impact and effectiveness can be greater than those of more traditional static presentations. Final deliverables can be small and self contained or extremely complex, often including elements of other digital products.
Digital presentations allow companies to market themselves and their goods in new and exciting ways.
When properly designed they present companies as fore-runners in the new digital age and allow them to take advantage of the growing markets that can be accessed electronically. Additionally they can be used both internally and externally. Internal use deals with communication between the company and its employees or between departments or product groups. External use covers relationships with customers, suppliers, affiliates, shareholders and the general public. Internal use can include corporate presentations, staff training, inter-departmental information flows, product briefings, report publications, and human resource information.