Becoming More Competitive Location awareness and location sensitivity add a new dimension of information utility and understanding to business applications and services. Location services provide better business intelligence across the full spectrum of an enterprise. Location services combine location and time to form powerful four-dimensional models that link the full web of enterprise performers and customers. Applications and services that take full advantage of the Java Platform are flexible, easy to integrate, scalable and secure. Locating and Retaining Customers One of the immutable laws of a successful business is its ability to locate, attract and retain customers.
All customers live, work, shop and play somewhere.
Location awareness provides an added dimension to better understand customer behaviors. Business and consumer demographics and psychographics become indispensable tools for characterizing these behaviors. To enhance sales, companies can find and exploit new market niches. They can also conduct more targeted advertising and marketing campaigns. Users will demand location services that are interoperable, inexpensive, fast, easy to use and accessible via a Web browser or mobile device.