For me, the critical thing is to be very careful about the facts I post. I endeavor to be very accurate so my opinions have a certain amount of credibility. I don't use a lot of graphics. I want graphics to support my page, not be its focus. Over and over my readers tell me that what they appreciate is my page's content.
Content is what they seek.
The pages that Neil, Steve, and I maintain provide more news more quickly than the papers do. Despite the increasing amount of attention Oregon has been receiving lately, the national coverage just isn't enough for information-starved Ducks. The more I cruised the Net, the more I realized how little coverage local newspapers devote to subjects of interest to me and my readers. Duck fans are obviously being bolstered by their team's success, and they want more. They want to see the little pieces of information that newspapers discard about recruits, spring workouts, and coaches' contracts.