WebCriteria providers subscribers with results via an online report including a diagnostic summary, visual interpretation, and supporting page view details. WebCriteria's Max is an intelligent browsing agent that simulates the behavior of an average user as they see, think, and navigate through web sites. Max is programmed with a set of characteristics to support this information-seeking behavior. In traveling through the site or specified task, Max collects and records various time and effort measures of the visit. Max is programmed with a set of perceptual, cognitive, and motor characteristics to support this information-seeking behavior.
Clients choose what tasks and what sites to analyze.
Visitors to the WebCriteria site can review sample reports from a variety of sites in various vertical markets and can also request a free demo analysis of their own site. While software currently accounts for approximately 52 percent of this value, by 2004 IDC expects services will generate almost 55 percent of the market's revenues. Specifically, IDC believes service firms will find opportunities to integrate external customer data sources, manage and maintain customer data warehouses, evaluate and select technology, reevaluate and reengineer business process, and train end users. The CRM-centric data warehousing model, while very beneficial to companies that use it, will present a number of challenges. First, there is no single software vendor that can support the four steps of the system.