The Kemi river is the Kemi region's inexhaustible natural resource, whose exploitation as a tourist attraction is only just beginning. With its plentiful restocking and fish steps, the Kemi river attracts an increasing number of fishing- oriented tourists from all over. Fishing has traditionally been vitally important to inhabitants in this part of the region, its development will have a significant impact on employment. Immediately after the project begins, it has been estimated that approximately 30 persons will be able to earn their living through related companies that will be established in the area. As the project progresses, it will be even easier for new companies to profit from the development of the area.
Culture is used as a source of jobs through a project dealing with handicrafts.
Lapland is famous for its handicraft and a network between artisans as been created. The modern data network and effective operations will enable the Lapland image to be exploited in general marketing. By strengthening Lapland's handicraft traditions, work will be created for the unemployed, as well as artisans facing the threat of unemployment. In drawing up the action plan for employment, the partners took into consideration three basic ideas. First of all, the idea that job creation stands the best chance of success if it is directed towards sectors where the Kemi area has natural assets, namely the wood industry, tourism and the third sector, as well the new information and communication technology sector.