But while the appetite for satellite television and communications becomes more voracious and more profitable, bigger and bigger satellites must be launched into space. After reliability, the key to the success for Arianespace and its competitors is the weight that can be carried. Here they move at the same rate as the planet turns, remaining over the same spot on the Earth and within view of the fixed satellite dishes. Lockheed Martin's Atlas V rocket will be able to lift 8,600 kg into geostationary orbit, but the vehicle has yet to make its debut. Further in the future, Arianespace plans to improve their rocket to carry 12,000kg.
Demand tends to follow supply.
However, the Asia-Pacific market remains difficult, he added. Confidence and finance for satellite projects is returning, but the pace is slow. Thank God there is India and Japan. They are the driving force behind demand in the region at the moment. The internet could drive growth believe analysts like Rachel Villain, at the Euroconsult space consultancy, particularly in the Asia-Pacific market.