Smaller organizations utilized mainly volunteers. In spite of the time devoted to planning and implementing the event, its net yield, and success in attracting participants, each organizational staff member interviewed reported that the benefits of hosting the event outweighed the costs and indicated intent to support future events. The perspectives of the participants that were interviewed, and the observations that were made indicate a preference by participants to be part of an experience, as well as the opportunity to be exposed to feelings of local social activism and altruism, in exchange for donating to a charitable cause. The issue of efficiency remains less certain. Marketing Social Change.
Community study suggests segmentation strategies.
Understanding Nonprofit Funding . Experience Marketing, Strategies for the New Millennium. Inside and Out .