The government reminds us that supply and demand rule the private sector. It assures us that, in order to attract traffic, the owners must keep toll rates low. The law of supply and demand works very differently, depending which is greater. If supply exceeds demand, competition can bring prices down. But if demand exceeds supply, prices are driven upwards.
Congestion is the result of demand exceeding supply.
All highways and arterial roads around Toronto face nearly perpetual congestion. There is great demand and precious little supply. Truly this is a very lucrative cash-cow for its owner. As gridlock engulfs other roads, our threshold for paying tolls will increase. The Highway 407 operator may well be able to increase tolls with impunity, knowing they will always draw some clients wealthy enough to pay the toll.