DesigNation is the multicultural confluence, that diversity, of which we all speak but few of us actually practice. Chen Inc. As one of the premier multicultural advertising agencies handling accounts for Fortune 100 companies, such as the American Honda Motor Co., Kraft General Foods, McDonalds, and Nike, the firm has a clear picture on what's ahead in the worlds of business, design and culture. To further illustrate the changing marketplace and his clients, Muse presented slides from his firm, which utilizes its advertising expertise to take far reaching creative license when working on projects that involve target marketing.
Clients recognize that multiculturalism is very important to business.
When asked later what he thought of the conference, he said he had never met as many designers of color in one place and was overwhelmed by the phenomenal work presented. So were many of the attendees. Sports Creative Group Inc. Cultural backgrounds were as diverse as the design they practice with each telling stories of how culture and design continually affect their individual businesses. All workshops corresponded directly to the conference theme. Panelists and featured speakers talked openly and candidly about both successful and unsuccessful design projects, business practices, negotiations, managerial and financial aspects of the various design professions.