Using the brand process can create the most effective path between these two extremes. You are successful but growing rapidly. Most successful companies are started by a founder who has a passion for a particular idea. In the early years, that passion can be passed to new employees through close interaction of the team. But as the company gets larger, new people enter who are not in touch with top management.
Brand provides clear direction to people at every level.
You are successful but drifting. This typically happens when a company has reached its original objective. Many companies have floundered and died when facing this scenario. Brand provides a path that encourages movement based on your strengths and customer needs.