Rapid technological innovations continue to change human needs and provide goods and services to consumers at an affordable price. Marketers are instrumental in achieving such t asks. Here are brief descriptions of some important marketing jobs. Advertising Advertising is an important business activity that requires skill in planning, fact gathering, and creativity. Typical jobs in advertising agencies include the following positions.
Copy writers help find the concepts behind the written words and visual images of advertisements.
They dig for facts, read avidly, and borrow ideas. They talk to customers, suppliers, and anybody who might give them clues about how to attract the target audience's attention and interest. Agency artists develop print layouts, package designs, television layouts, corporate logotypes, trademarks and symbols. They specify style and arrange all the details of the ad so that it can be reproduced by engravers and printers. A superior art director or copy chief becomes the agency's creative director and oversees its advertising.