An impression is defined as each time someone loads the web page containing your banner. The cost depends on the number of banner impressions the advertiser purchases. We use a method similar to the DoubleClick Dart Service for state of the art banner rotation and reports which are audited by Price Waterhouse. Impressions are based on Cost Per Thousand Impressions or the CPM Rate. You can also specify how long you would like your ad to run and that can be programmed into the software.
Discounts are available for advertisers purchasing larger blocks of impressions.
Banners must be under 12K. Our rates are based upon the assumption that the advertiser will provide the banners. All banner ads must be approved in advance of the run date. You can choose the time period over which you would like the button to run, e.g., for one month. A Text Advertorial is a block of text and a small graphic which is integrated into our editorial content. A small, text graphic in gray indicates to our readers that the text is an advertisement.