Tomorrow s Company represents a practical future of sustainable success which makes sense to shareholders and to society. The Centre for Tomorrow s Company is a think-tank and catalyst, researching and stimulating the development of a new agenda for business. Our purpose is to explore, with business, the fundamentals of success and to develop throughout business better ways of sustaining success. Our values Business is about leadership. It takes entrepreneurship to start a business, but it takes clear direction and lasting values to sustain its success.
Business is about relationships.
Success is only achieved by, with and for people, whether they be customers, employees, business partners, investors or the community. Across all these relationships consistent performance builds loyalty and trust. Continuous dialogue feeds learning and innovation. Business is about responsible self-interest. Business is an integral part of modern society and, alongside making a profit, every business should strive to make a positive contribution to the society and environment upon which it depends and will gain from doing so.