If you can make your site or event newsworthy , however, suddenly you have a greater chance to generate interest. Your event becomes the centerpoint, and they can pad the event with general descriptions of your services, credentials, and achievements. Make this concurrent with a special sale, giveaway, or other inducement. Schedule a product demonstration or get the endorsement of a celebrity, and roll that into the event. Suddenly, your possibilities for press coverage begin to grow.
Charitable activity is another terriffic draw.
If you can tie community service or charity into your event, you have increased your chances of media coverage. Consider working out a mutually beneficial arrangement with a local or national charity. It will make you more newsworthy, and, for the duration of the event, will likely draw customers away from your competition. Co-Sponsorship and strategic alliances can also garner additional interest. Whether it be radio, television, newspapers, or an especially popular website, your success ratio increases if you offer something of value to the community, and get media assistance in making it happen.