But what does it do to our children. Along with seat belts and child restraints it probably reduces the number of them killed on the roads. This is a good thing. But do drunk driving campaigns have a less obvious and darker side. A side which might outweigh some of their perceived benefits.
Children know they ought to occasionally leave the computer and exercise.
This necessitates heading to the great outdoors. But thanks to the drink driving campaign they also know they have to be careful as the next car could be driven by a drunk driver and it might kill them. They will be careful even though they know they might not be able to do anything about it. The car could mount the pavement and wham, that is the end of them. It was on television.