Advertising needs to be placed at least three weeks prior to publication. Ads in full color are available on back and inside sections. Due to the religious nature of the event, ads are generally restricted to public service ads, with general interest information. This supplement is inserted into the Messenger-Enterprise newspaper, and an additional 15,000 copies are handed out to pageant attenders, as well as placed in the Visitor's Center in Temple Square in Salt Lake City.
Admission is free.
Attendance in 2000 was 95,000, with many national and international visitors. This festival honors the heritage of early Danish, Norse, and other Scandinavians to which Sanpete County owes its roots. Food and Old World Crafts are on display, and singing groups and dancers perform their arts throughout the celebration. This festival is growing every year in scope, and has even attracted international attention recently.