All are subjective characteristics but they fairly easy to measure. Much can be said about integrity, but unless it's demonstrated through consistent behavior, it means little. Behavior will reveal the difference between word and deed and establish the sense of trust between leader and follower. Although deception, cover-ups, and unfulfilled promises are among the more blatant examples of dishonesty, lacking confidence in one's own words is equally damaging. Consistency in what is both said and done is essential in establishing the sense of trust necessary between leader and follower.
Competence embraces both ability and perception.
This means having more than just the technical abilities, it means instilling the expectation that a leader can get the job done. He or she sees the need for change, and then confronts the task of bringing it about. Whether the change involves a new marketing system, personnel policy or product line, the leader will need followers to implement it. It's the ability to describe and recruit simultaneously. And though it may sound difficult, it's not.