Instead, give specific instructions. Establish checkpoints with clearly stated goals. And watch what the consultant does. Ordering information for the third edition is online. The blend of marketing and technology marks a new age of practice development for today's lawyer.
Clients are people.
Lawyers are people, too. Successful marketing is the matching of a person with a problem or need to a lawyer who can solve the problem or meet the need. High tech meets high touch when the miracle of electronic reminders nudges an attorney to send an e-mail to a client who is grateful for the timely contact.