Genomics is really nothing more than genetic information and understanding genetic information. Seed technology of course has been with us a long time. You don't get a crop if you don't plant a seed, nothing new to that. But it's traditionally meant just what's in the background genetics. It is now the backbone between breeding and genomics and as I think becoming increasingly important.
Biotechnology facilitates the precise modification of traits of interest.
So you can find something very very specific and be able to bring it to a plant via biotechnology. Once you've actually found a gene it requires less time to bring that product to market. There is also added value for animal producers available through biotechnology. I think in the near term we'll see a lower cost more sustainable feed, increased animal growth and feed efficiency kind of the next wave and in better human nutritive products probably further out in the future. Vegetable oils will be easier to digest, less fattening, more quickly converted into energy, so better efficiency and some forms are able to deliver essential fatty acids more effectively.