Subscribe Ask the Editors Search Entire site Smallbiz Bookstore Msg. Here's how to add everything from basic text to multimedia elements like audio and video presentations. The next step in site development is adding content, which includes everything from basic text to multimedia elements like audio and video presentations. Again, this is something you can tackle alone, or you can get help from a designer and hosting company.
Content is king .
Keep visitors tuned in with message boards and valuable information. Content varies widely, depending on your company's image and the products and services you offer. It can be as simple as a company brochure or employee-written articles. The best Web sites succeed in pulling in the same visitors repeatedly or for prolonged periods. Its 375 pages feature weather reports, news, a gardening newsletter and a virtual guided tour of his 20-acre nursery.