The earliest digital video products to hit the market are finding their way into small studios for digital TV editing systems. The solution is digital video editing. Video editing, where overlays abound and a lot of action takes place with animated items swirling on screen is very easy and cost effective to do in the digital world and, conversely, very expensive in analog. A third driver is the rapidly increasing popularity of the Internet. The majority of TV ads, movie promotions, and news programmes invite viewers to log on to Web sites for the latest and greatest information on products, news, services, films, and other happenings.
Consumer awareness is high, demand comes in the form of entertainment as well as education.
Consumers are aware of the benefits of Internet access, they just don't necessarily want to buy a computer to do it. This segment has probably never used a computer and probably never will in its standard format. If a movie is initially recorded digitally and subsequently re-recorded by an analog VCR, the analog recording quality is substantially inferior compared to the quality of the original digital video format. Recording on new digital VCRs, and eliminating the analog step, will reproduce high-quality movies. With a connector, the box is connected to the computer and then, instead of just receiving cable channels, Internet Web channels are also available.