New maps are always in demand for their updated information. Commuter rail services are used by commuters who travel from as far away as Worcester, Newburyport and Providence, R.I., as well as tourists, shoppers and students. These maps are reprinted as quantities run low, however, an average of about 300,000 each year is printed. Advertisements on the maps are large and extremely visible. Exclusive sponsorship of a map is also an option to increase the amount of exposure.
All ads are four-color.
A great cost-effective way for your message to reach millions of consumers is the MBTA System Map. The MBTA prints a System Map for Greater Boston commuters, as well as visitors from around the world. This map is an indispensable tool for those using MBTA transportation services throughout Eastern Massachusetts. The MBTA monthly pass is sold to approximately 240,000 commuters every month. Your ad will be the only ad on all of the passes for the month you purchase.