In considering these possibilities, keep in mind that most American children spend far more time watching television than in school, viewing 20,000 commercials a year. Even setting aside the questions of where we get our information and our ideas about what is socially acceptable, we are not rational individuals. If they want to insist on full disclosure before entering into an agreement, more power to them. Nobody's putting a gun to their head. They're still free to choose.
Advertisers love to wax patriotic about our freedom to choose.
We can select from a whole aisle of breakfast cereals, and we can express our individuality with cell phones in fashion colors. We can choose, though, only among the products and services that are offered. There is no choice under a monopoly, or when a small number of dominant companies all adopt similar policies. In any bargaining situation, the larger organization calls the shots. Try haggling over the price of a hamburger at McDonald's, or asking for a cheaper newspaper with no sports section.