I'm embarrassed to admit I lost an entire Sunday to my newfound habit. Perhaps it's a voyeuristic pleasure, much like you would feel if you came across someone else's diary. Most definitely it's the honest and compelling depiction of the life behind the Web. Granted, many bloggers feel that advertising goes against the grain of pure, unbiased content. Yet, some well-placed, unobtrusive ads can go a long way when it comes to revenue, especially when most sites are being paid for out of the creators' own pockets.
Blogs are often niche sites with a closely targeted audience.
Loyalty, too, ranks high among visitors, who return regularly to read new entries. It's surprising, then, that advertisers haven't had a field day with blogs. Money matters aside, these sites serve a much deeper need. They remind us that someone else exists on the other end. We can work long hours in front of computers, transferring funds, purchasing books, and shopping for groceries, all without human contact.