Well, the company claims its a wonderful name that emphasizes its accent on the future. Sure, that's exactly what came to BuzzWhack's mind. The submissions included words from 15 different languages. The field was then narrowed to 230 names, then to 48 names. Really makes you want to see what the losers were, doesn't it.
Any company developing a new name today wants to make sure they can own the URL that goes with it.
And that's getting tougher. Almost 98 percent of the words in a standard English dictionary have already been registered as dot-coms. So look for a lot more made-up company names in the future. BuzzWhack runs guest rants.