Bruins sign multi-year sports marketing partnership.
Signs Apparel Deal with Adidas Bruins sign multi-year sports marketing partnership. This agreement will begin on July 1, 1999. Adidas will contribute educational, marketing and promotional support, create several internship opportunities for UCLA students, and will be the exclusive licensee for athletic replica wear and authentics. Adidas will also provide equipment and apparel to UCLA's 21 intercollegiate teams, and other campus units to include the UCLA Spirit Squad and the UCLA Recreation Department. The new agreement is for six years, concluding in June, 2005.