It manages all activities and facilities in the Guildhall and promotes the Guildhall and Mansion House by arranging events and guided tours. This group provides a wide range of services to help communicate council information and promote council services to citizens and customers. The marketing team's work includes producing marketing plans and publicity materials, organising advertising campaigns, managing design and print-buying and advising directorates on marketing activities. The market research group provides full research services , keeping the council updated on citizens' views and concerns. The communications group helps to keep citizens and employees informed about council decisions, policies and services through media contact, writing and editing a wide range of publications and website management.
All aspects frequently involve working in an advisory capacity with other departments.
Organisational Development is responsible for ensuring that the council performs consistently well. This is done by investing in staff, promoting good working practices, and by putting in place effective business planning and performance management. It is also responsible for ensuring that the council provides high quality customer services in all departments. This unit supports the council in forming policy and taking decisions. It helps the council keep in touch with Government initiatives and studies new legislation to assess its impact.