They should then seek to curb only excessive drinking, not drinking itself. Next, they should examine their current policies toward alcohol to see if they are counterproductive. A good example of one is the request that alumni not drink while tailgating. Certainly, as statistics and administrators suggest, if most of the drinking students see is irresponsible drinking, then surely they need to see drinking done right. Although some alumni will test their limits, most know better.
Alumni can provide a sobering portrait of moderation to students.
Also, administrators need to rectify myths surrounding alcohol use. One good way is implementing Haines' idea of stressing that most students drink responsibly and that only a few drink irresponsibly. Another would be refraining from letting those few instances of excessive drinking overshadow the mostly normal drinking among students. Another way is trying the socio-cultural approach to alcohol education, favored by Reginald G. Smart of the Addiction Research Foundation in Ontario, Canada. The socio-cultural approach seeks to eradicate dangerous, excessive drinking by changing the social norms around alcohol use.