The highest value is being placed on relationship enhancements. The reality is that first generation B2B models failed because they made market aggregation the centerpiece of their value proposition. As for future expectations for trading exchanges, AMR says these vary according to the size of the company and its industry. The survey was conducted with companies ranging in size from 1,000 employees to more than 10,000. Customers choose the consulting partner most suitable to them.
Communication is one-sided.
The Web is viewed as a new means of carrying out old processes. To move gracefully out of this stage, the enterprise must develop a scaleable architecture that can meet the requirements of interaction and transaction. The interaction dimension is one step up on the evolutionary ladder. Here, an enterprise begins thinking about exchanging information with a customer in real time. It does not yet think in terms of real collaboration.