The Age group of 18-24 has the highest percentage of individuals accessing the Internet, but the vast increases in Internet usage since Feb 1998 comes from the age group of 55 years and above. The frequency of accessing the Internet comes mainly from persons of higher educational qualifications. The main occupations of Internet users are either managers or professionals who accesses the Internet through home, work or other sites. The main groups of purchases made are books follow by computers, clothing, music and entertainment, this is due to the lack of availability in the bricks and mortar world.
Business services make up the highest percentage for SMEs advertising on the Internet.
Major concern using the Internet comes from the lack of personal contact with customers, the minor concern being customers whom are not ready for E-commerce and no concern regarding the fact that customers do directly to suppliers. Individuals whom purchases through the Internet are mainly concern with whether the product contains clear cost information and contract terms. The transaction security information should be clearly shown on site. The main concern for the after sales services are mainly on the confirmation of order received.