Before they get to school, children have logged 5,000 video hours. A parallel movement in taking place outside the classroom, aimed at parents who are concerned with the damaging impact of television on their children. The media construct reality. The media have their own forms, codes and conventions. The media present ideologies and value messages.
Audiences negotiate meaning in media.
Set limits on how much time they can watch television. Watch TV with your children and develop activities while you watch. Differentiate between make believe and real. Expose deception in advertising. Review all the wonderful options available for positive viewing.