The company, founded in Monterey, California in 1987 by Jane Deuber-Villacres and Mario Villacres, is a privately owned business. As part of a nationwide expansion effort, Latasia's home office was moved to Providence at the beginning of 1999. Latasia is financially solid and poised for continued growth. Since its founding, Latasia has held true to its commitment to provide women with opportunities for personal enrichment and financial freedom. Latasia currently has consultants in over twenty states.
Consultants are free to build their businesses around either or both product lines.
The company's mission is to empower individuals to make positive changes in their lives through a business of their own. These home based businesses comprise Latasia's sales force, made up primarily of women who represent all ages with a diverse range of backgrounds and life experiences. Many have made the transition to a home-based business from traditional jobs because they were attracted by the flexible hours, increased earning capacity and convenience of working at home. Latasia's management team constantly focuses on helping its consultants achieve success. Latasia has developed a complete turnkey operation for entrepreneurs including a proven marketing plan, successful product lines, low start-up investment and the most lucrative profit plan in the industry.