Completion Technique is a form of projective technique where participants are asked to complete an incomplete situation. Complex Questions are questions containing words that are unfamiliar to respondents. Composite Variable Index is an index that combines a number of separate variables, eg education, income and occupation being used to form one overall measure of social class. Conative Component is one of the three components of attitude that is concerned with individuals' tendency to behave in a particular way towards an object or idea. It is usually measured in terms of likelihood to buy.
Concept is a description of a proposed product or service consisting of attributes and benefits.
Concept Testing is the investigation of potential consumers' reactions to a proposed product or service. Conclusions are a summary of the research findings. Concomitant Variation is when two variables occur or vary together. It is one of the conditions that has to be met in order to infer a causal relationship. Concurrent Validity is the degree to which two different measuring systems produce correlating results.