A Satyagraha campaign is undertaken only after all other peaceful means have proven ineffective. At its heart is nonviolence. An attempt is made to convert, persuade or win over the opponent. It involves applying the forces of both reason and conscience simultaneously. While holding aloft the indisputable truth of his or her position, the Satyagrahialso engages in acts of voluntary self-suffering.
Any violence inflicted by the opponent is accepted without retaliation.
Several methods can be applied in a Satyagrahacampaign, primarily non-cooperation and fasting. The action is undertaken in the belief in the underlying goodness of the opponent, and in his or her ability to acknowledge the injustice of the action and to cease the injustice, or at least to compromise. Satyagrahain this sense is highly creative. It creates no enemies, hatred or lasting bitterness, but ultimately only mutual regard. After a successful campaign there is not the least hint of gloating, nor is there any desire to embarrass the opponent.