Actually, putting the power of the Internet to use in the nation's 220,000 cash machines has been something of a Holy Grail in the ATM industry, long sought after but never attained, at least not yet. But now Wells Fargo is delivering movie previews and news via the Net and getting new income from advertisers instead of customers. Three years ago, Duncan headed up a pilot with 7-Eleven and other retail stores to run screen ads on 3,000 ATMs. By contrast, Wells Fargo can manipulate its screen images much more efficiently through its own intranet. A natural' Duncan says ATMs are a natural advertising vehicle.
Convenience stores have television monitors, airports have television monitors.
I believe the ATMs are as viable as anything else. ATM advertising is going to happen. Ann All agrees. Messages there can easily be combined with coupons, to the advertiser's delight. Wells is great if you're interested in the West Coast, but if you're interested in the East Coast, Wells is not a power out there.