However, some employers have formal classroom training programs lasting from a few hours to a few weeks. Topics covered in this training usually include a description of the industry, the company and its policies and procedures, equipment operation, sales techniques, and customer service. Counter and rental clerks must also become familiar with the different products and services rented or provided by their company in order to give customers the best possible service. Persons who want to become counter and rental clerks should enjoy working with people and have the ability to deal tactfully with difficult customers. In addition, good oral and written communication skills are essential.
Advancement opportunities depend on the size and type of company.
However, jobs as counter and rental clerks offer good opportunities for workers to learn about their company's products and business practices. These jobs can be steppingstones to more responsible positions, because it is common in many establishments to promote counter and rental clerks into assistant manager positions. In certain industries, such as equipment repair, counter and rental jobs may be an additional or alternate source of income for workers who are unemployed or entering semi-retirement. For example, a retired mechanic could prove invaluable at a tool rental center because of his or her relevant knowledge. Job Outlook Employment in this occupation is expected to increase faster than the average for all occupations through the year 2005 due to anticipated employment growth in the industries where they are concentrated-video tape rental, laundries and dry cleaners, automotive rentals, amusement and recreation services, and equipment rental and leasing.