In reality, both possibilities are troubling. This is not the most encouraging of signs. This, too, is not much cause for optimism. The reality is that profanity pervades the world. Kids show they are cool by using it.
Adults use it to show the strength of their feelings or simply to let off steam.
Novels, movies and other media use it to show reality. Consequently, it is all around us. In perashat Emor, the Torah discusses the restrictions which apply to a kohen. He is a teacher. And, he must behave in a dignified manner, so his teachings will be respected.