Others say audio and video content will continue to become more important, especially in light of the Securities and Exchange Commission's Regulation FD, which promotes investor conference call Webcasts, says John Wolfarth, regional creative director, Zentropy Partners. Forget about online advertising. The three rotating ads offered a free gift per visit. The ads only generated a .18 percent click-through rate. Any signs of the site owner trying to control or encourage their actions will result in frustration and bailouts.
Banner ads make users feel powerless.
Users want to go where they want to go, not where advertisers want them to go. For these reasons, Nielsen also recommends avoiding any kind of animated banners on your site. Recent rule making and increased awareness has triggered a huge amount of interest among companies, state and federal agencies and the press this past year around making Web sites accessible to the disabled, namely the blind. She's seen a doubling of media inquiries this year over last. The Act contained an August 2000 compliance deadline, but federal agencies extended it.