Surely, we should not associate McGill's name with a company whose objective it is to create addicts to a deadly habit. I don't think we should encourage young people to start smoking, and we certainly should not use the University's name to legitimize drug addiction and disease. I know that smoking is not illegal, but that doesn't mean we should encourage it. By accepting this kind of advertiser you damage the entire University. I have sympathy for the arguments of Professors Kok and Richardson, but, as you'll notice, that didn't stop me from accepting another ad from the tobacco industry.
Cigarettes are addictive.
Unless someone has been living in a cave for the last 30 years or so, these aren't exactly state secrets. I would actually be more reluctant to accept an ad from someone who was offering to pay female students to undergo a surgical procedure to remove an egg. These ads have appeared in papers at other universities. Cigarettes, by contrast, have received plenty of attention. Anybody at McGill who lights up knows he is courting cancer.