That's why Calvin so strongly encourages students to come to Fridays at Calvin. For it is on campus that students truly get a taste of what this place is all about. The Admissions materials are the beginning of the conversation, not the end. If you think of the slogan as a conversation starter, and you realize that it will not stand alone but rather be part of an overall package of materials, perhaps you can be convinced that shorter is better. Admissions materials are one part of how Calvin hopes to use Crane.
Ads are another.
Some feel schools should not run ads. Calvin respectfully disagrees. There are Calvin students who first heard of this place because of an ad. The ad did just enough to pique their curiosity. And so they dug deeper and the more they learned, the better they liked the Calvin approach.