Business Tools Downloadable checklists, model business plans, forms and other documents. Our small business online advice columnist.
All businesses require accurate and timely information to be successful.
Whether your company is large or small, the right amount of financing, equipment, materials, talent, and experience alone are not enough to succeed without a constant flow of the right business information. Many large companies make market research into a very sophisticated and lengthy process, so that they can find out everything possible about their customers. It is not enough to know the answers to what, where, when, and how questions about our businesses. We also need to know why people buy our products and services. You should expect to budget at least a minimal amount of time and money for research, especially if you are starting a new business or branching out into a new direction.