I suggested a different way of drilling an oil well. Competence and efficiency are not enough. The future is going to depend on the design of ideas. This unit will use the resource of the Creative Team on my website on a commercial basis. More and more technology will not provide value.
Creativity is by far the cheapest way of getting added value from existing assets.
Most technology companies are operating way below their potential through failure to design value concepts. Information and analysis are far from enough. They are merely the baseline. Competition is no longer enough. Most world problems will not be solved by yet more analysis.