Company personnel have strong networks in the federal marketplace and among prime contractors which we use for our clients' benefit. Rosslyn Group delivers planning and technical marketing assistance. This involves knowledgeable and ethical people developing strategic and marketing plans and successfully executing the plans. Within the marketing process, the primary decision to be made is the messages that are going to be carried to the customer base. Interaction with the customer is a joint RGI and client iterative process that builds rapport.
Constant communication draws out the problems and requirements of the customer.
Solutions to these problems need to be developed with the help of the client engineering staff and carried back to the customer. RGI has knowledgeable technically qualified people who are accomplished in this interface process. Successful marketing leads to opportunities for sole source procurements and better positioning for competitive procurements. The preparation of the proposal must be a marketing and technical staff joint enterprise. RGI assists or carries out marketing responsibilities that include understanding customer requirements, developing winning themes, managing proposal development, and managing the red team function.