Others will charge over the hill, run through fire., walk barefoot on broken glass as well as commit to other, less dramatic, changes. Not many people have charisma. But it isn't a mystery. More than charm and personal magnetism, it's the ability to get others to endorse your vision and promote it passionately. Charisma matters more than it used to.
Charismatic people reduce complex ideas into simple messages.
They communicate by using symbols, analogies, metaphors, and stories. Marianne Williamson and Tony Robbins, despite limited education, still have absolute conviction of their beliefs, and both simplify and exaggerate to win charismatic points. They connect and inspire. Leaders are optimists, who like to do things that haven't been done before. Simply by being in the presence of a charismatic person can inspire boldness in oneself.