The main goal of our project is to attract clients to the real build-ing. That's not the point. By Tuesday it had registered just over 2,000 visitors, and Tunin ex-pected 10,000 daily by the end of the year, about 80 percent coming from Moscow, where Internet use is disproportionately higher than the rest of the country. Tunin said the first wave would be the 50 stores that GUM owns, with the other 50 that rent from GUM coming along later. There is a 5 percent discount on all goods ordered over the Internet, which benefits consumers if their purchases are expensive enough to offset delivery costs.
Buyers can pay with credit cards online or with cash upon delivery.
This is the second time that GUM has attempted to go online.