The portion of families with retirement accounts rose as did the level of assets in these accounts. The survey also asked people what their most important motivation for saving was. The change from results of previous surveys deserves attention because it provides insights into the changing thinking of today's financial services consumers. Some conclusions from this table have important implications for your marketing efforts. Individuals' concern over retirement is paramount and it is growing.
Consumers are concerned about the long-term financial security of their families and themselves.
Understand why people save and respond with solutions.