But then we realized we d need helicopters, and a big ass t-shirt, plus we might get arrested. But then we realized we needed a way to shoot a cable across the river with a hook and, again, we realized we might get arrested for that too. The rural market is very surprising. It s pretty darn rural out there. Really, really rural.
Cell phones don t work out there.
It s pretty wild. You have strange things going on in the marketplace. It s a very efficient marketplace. People will change prices to move up to the fold of the page, even if it s just a few pennies. It s kind of gooney, but you re never as good as people think you are and you re never as bad as people think you are.