This represents a significant potential for additional business for each manufacturer, and for the home furnishings industry as a whole. The second benefit includes enhanced national branding for the manufacturers who are featured in high traffic online showrooms. From those banner impressions, come tens of thousands of visitors who see our featured brands. We have purposely limited the number of brands we show at FurnitureFind. Each of our visitors has a much better chance of seeing and then deciding they want to own a particular piece of furniture.
Demand is stimulated for specific furniture brands and products.
In most cases, that elsewhere is at their local furniture retail store. By our promotional and display efforts we are helping to drive traffic to local retailers by the tens of thousands, every month. Not wanting to overwhelm the manufacturers with these inquiries, we suggest that the shopper use their yellow pages and call some of the better retailers to find one that sells the particular brand they are interested in seeing. So we encourage our visitors to shop around and visit their local stores. And the reality is, in most cases that is exactly what happens.