Employee Benefits Obtain an employee handbook which explains benefits. Determine which benefits are common throughout the organization. Determine which benefits are not common throughout the organization. Determine whether profit sharing exists and if so, how it is determined. Determine whether stock bonus plans are paid with stock of the parent or subsidiary.
Advertising Interview the advertising manager and determine how the operation functions.
Determine if there is a centralized advertising department Determine whether advertising is done on an international, national, or local basis. Sample advertisements or advertising contracts from different geographic areas may be used to obtain this information. Obtain copies of advertisements from different business segments to determine whether they stress corporate or subsidiary identity. Obtain product brochures to determine whether uniform trademarks, tradenames, or logos are used. Contrast subsidiary advertising cost with parent cost.