So the people who can deliver them are becoming invaluable, and methods of employing and managing them are being transformed. Theory X my way or the highway management style no longer has much relevance with employees. Unemployment is at an all-time low. No one cares how much you know until they know how much you care. It's accelerated by the network.
Communication is so easy on the Web, product awareness spreads like wildfire.
So once a company reaches critical mass, it can experience increasing returns leading to explosive growth. This principle means that in the New Economy, first-mover advantages are greater than ever. Look for ways to create niche products. It rises exponentially with market share. Network effects were experienced historically in the adoption of telephones and fax machines.