Now Available About Strategic Transitions Inc. Messages describe how the candidate will do things once elected.
Candidates declare positions on issues, propose solutions to problems and make comments on society.
The messages build an image of the candidate in the mind of the voters. Paid media Paid media usually involves TV and radio ads, direct mail, web sites, etc. Paid media tends to be concentrated in the 60 days leading up to the election. The machine is the organization that runs the campaign. This organization delivers the campaign's message in non-media ways and raises money to keep the campaign running.