It s sometimes the little things that are crucial in international business. But in global business, it can be those things you don't focus on -like how close to stand to someone or when to smile that can make or break a deal. One of the key differences between Americans and others is our relative informality -we're quick to use first names, adopt relaxed postures and get down to business. Yet we still require personal space, says Gerritsen. Witness the arms' length handshakes.
Different countries offer different challenges.
Don't use nicknames, such as Bill for Wilhelm or Judy for Judith. All of these often have different meanings abroad. Don't be stiff, but don't slouch or hang your arms over the back of the chair, either. Keep your feet on the floor. Expect firm, brief handshakes.