Boston Post Rd. Those Saturn guys. You need a translator to talk to them. Pardon me, I'm thinking when I meet him. It seems that to change the dynamic between suspicious customers and the car dealers, Saturn is changing the language of the relationship.
Customers feel the difference with the language.
There's less pressure. All the haggling has been done away with. It's a civilized way to buy and service a car. That's what were trying to strive for. We try to spend as much time with the customer as possible.