The third and fourth assignments describe the strategies of developing a marketing and business plan , including promotional activities both on and off the Internet. The final presentation will incorporate all of the above sections, with financial projections that would serve as benchmarks for online performance, and or for funding of your project. For this course, the third and fourth assignments can be brief in content . They are expected to exchange email addresses with peer students to facilitate if either of them has to miss class and need copies of notes, assignments and other class content. Course lectures are also available in electronic format on the Web.
All material is due on the final day of class, so please watch the academic calendar carefully.
Students are encouraged to make an oral presentation at the end of the term. Please read all the website terms and conditions of use carefully. You may use any store building tool or service of your choice, but it must have transactional capability, including searchable catalog, functional shopping cart, and order notification by email. I normally respond to all reasonable e-mail in 48 to 72 hours, Monday through Friday. Please do not send attachments unless specifically asked to do so.