The job market is even tighter in the high tech arena. Companies in Silicon Valley are desperate for skilled workers. They need to build the best working environment they can in order to recruit and keep these people. Clearly this is a very hot topic in our area right now, one which you should keep in mind as you think about partnering opportunities. Building working relationships with community and government leaders, especially in conjunction with a good reputation in the community, can lead to more trust and open communication.
Business is more likely to be listened to.
A good reputation can influence business partners. It is the right thing to do. Just as with most citizens, most executives and companies in the study feel an obligation to share their success with the community. Surprisingly, in that study, no one mentioned brand recognition or customer loyalty as a reason for community involvement. Other research has shown that good corporate citizenship is important to consumers.