Please don't use a cell phone at the first whiff of smoke to demand that firemen's lives be needlessly risked for the salvation of your material posessions. Instead, imagine yourself in the boots, helmet and overcoat of a fire captain in the middle of a firestorm, suddenly nose to nose with an irate homeowner. We've moved way beyond that stage. Its just not in the contract. And be prepared to watch a grown man cry because fire can be contained and anguish can't.
Any firefighter can describe the pain of losing a home to fire.
What most bureaucrats in the office backing up the firefighter in the field don't realize is that high tech toys and artificial intelligence are no match for natural stupidity. The power of fire may be awesome but the greatest threat to human life is our own human failings. Therefore, our video will address the squirrely, flaky, irrational and disobedient side of human nature that drives the policy wonks crazy. If we shoot to kill with our political satire in the Project Briefing link it is only because the gluttonies at work devouring nature are remorseless. Back on the Soap Box .