The role of a sales professional will not disappear anytime soon. E-commerce will change the landscape of how we sell. Customers are learning to appreciate the efficiency of new technologies, but still want the warmth of the human aspect. People buy from people.
Customers are smarter today and with that comes a highly competitive selling environment.
Thus, companies are scrambling to differentiate themselves and the key to corporate differentiation is a sales department that can satisfy the expectations of the customer. Sales departments are reshaping themselves in an attempt to foster entrepreneurial selling versus supporting the traditional, less than ethical sales representative. Sales departments who embrace the code of conduct of entrepreneurial selling will prevail. Sales reps need not apply. It's more important now than ever before.