Adding a sales pitch turns the opportunity to joyfully share your good fortune into SPAM - which will not do you any good at all. The same may happen for you. While it might be logical to think that journalists want to be the first to write about anything new or interesting, this often is not the case. Being able to include clippings about your company in a pitch to other journalists will help, not hurt you. Broadcast journalists almost always want to see a story in print before they cover it.
All journalists seem to read certain publications when searching for stories.
Get an article on the Associated Press newswire, in The New York Times, Wall St. Journal, Forbes, Fortune, BusinessWeek, People Magazine or USA Today and you are virtually guaranteed widespread radio, TV and other print exposure. Keep it simple. Include a print copy or a CD in your next pitch. Recycled publicity will often do more for you than the original story. Their quest for credible experts who can provide information their audiences can use is never-ending.