Companies such as Adero and PSINet, are providing a solution to their customers by having servers worldwide available to mirror their sites. For a fee, they host, manage and maintain the sites as necessary. Delicate Balance Closing business is very important, but satisfied customers are key to repeat business. Your global e-commerce solution may need to provide a pre and post sale service for returns, refunds and questions. Make sure this aspect is well thought out.
Companies often win business by paying extra attention to the needs of their customers.
Once an e-commerce site is successful in conveying that attention, it is proven to drastically cut down sales expenses. Those who pay extra attention to details and invest up front win in the long run and save. With this concept in mind, it is important not to forget to customize information to cater to the international user's way of life. Customized forms, currencies, tax, date and time structures, contact information, payment methods, text entry, pertinent information, and a host of culturally sensitive details all need to be implemented appropriately for the different countries, even when the language does not change. The human touch in the sales process needs to be present at all times, regardless of the channel in use.