The weekly cost is generally 25 a week you can decide to insert weekly at 1,300 a year, fortnightly at 650 a year, or monthly at 300 a year. They are useful for exhibitions an envelope stuffing with the monthly statement, but struggle to carry a message to potential customers as they have leaning towards presentation rather than the technical issues of your business. The presentation is not as important as on the flag waving brochure, and the customer generally has more belief in what you say due to the more basic presentation. The Mail Shot A mailing list is expensive, but you can argue with some list companies that you want a trial number of prospects before committing yourself to many thousands I have done this myself. It is most important that your list is as relative as possible to your target customer.
Cost is the key to successful mail shots.
To get 100 responses you need to post between 1,000 - 5,000 letters thats 600 for stamps alone, using an average of 3,000 mail shots. Its about good research, and knowing your product and customer. Partnerships The Internet has brought us a staggering phenomenon partnerships and affiliates. This phenomenon is not the sole domain of the large company it works just as well at the small end. Look at Credit to Cash, we work with the smaller company but our services are as good in terms of cost and service as any major company we are a large concern when we work together with the added benefit that we provide expertise in all of the services provided.