By Category 3-Dimensional ADA Architectural Banners Business Dev. By Dan Keegan Viewing distance is by far the most misunderstood concept involved in the printing and sign industries. While walking through an art museum you notice all of the wonderful paintings hanging on the wall.
Chances are that the images are some form of reproduction of the original.
A good bet is that what you are looking at is a lithographic reproduction of the artwork. While driving down the road a billboard with a picture of Michael Jordan catches your eye. Now make an educated guess at the distance in which you are viewing the billboard. The distance will probably range between 500 to 2500 feet. Consider drawing a one-inch by one inch square on a piece of paper.