Now, when a customer calls the local customer-service center with an order, it can always be filled. Batesville, in fact, will customize caskets down to the smallest detail. And believe me, there have been some unique orders. One time, we made a casket with alternating red, white, and blue stripes on the interior for a woman who always wore red, white, and blue. Nearly every casket that comes off of the Batesville assembly line is different.
Consumers can choose between caskets made of different woods or metals.
And that's just for starters. Customization takes place at both the manufacturing plants and at the distribution centers. BCC's custom shop is located in the Batesville manufacturing plant. Another increasingly popular form of customization, engraving of casket lids, is performed on-site at the RDCs. Each of the seven RDCs has a laser engraving machine and can process an engraving order in an hour or less.