SRI's Business Intelligence Program provides clients with a system of integrated research intelligence and customized services to help define new market opportunities, identify and communicate future challenges, formulate and implement business strategy, and develop innovative products, processes, and services.
Companies also define themselves by what they pay attention to.
Increasingly, management is becoming the process of allocating human attention resources in the face of too much information and too many purportedly valuable distractions that bring only marginal returns. Management and employee attention is a corporate resource that a company must marshal and invest carefully if it is to avoid spinning its wheels in an information-rich environment that offers too many options. Most pundits continue to characterize the current economies of the industrialized world as information economies. We'll admit that information continues to play an important role in differentiating services and products in our commercial environment, but information is no longer the scarce resource it once was, and the allocation of scarce resources is the force that drives economies. The competition for attention is just beginning to heat up, but it promises to be one of the primary determining factors for corporate success in the next century.