Keep it Simple 2. Color and Graphics Color as design tool Color is an extremely powerful tool for Web designers. It can make or break an entire site. And, the best guide for determining which color to use is your instinct. The problem is, no two people react to color in exactly the same way.
Cultural biases are another issue to take into consideration.
If your team is ethcnically diverse, or includes team members in distant locations, you may confront how different cultures perceive color in different ways. The best way to address these issues is to agree as a team from the early stages of development what color choices will work best for everyone. Brainstorm with your team what kind of Web site you want to create. Maybe you're looking for a style that represents technology. Once you've agreed on the style of the site, create your own color palette that best supports that style.