Some Digital Content Management providers also offer a hybrid approach. You decide how much of the process you want to handle, and your provider does the rest. Mass. The brand new facility puts all of Banta's Digital Content Management resources in one place. Catalogers are better able to manage copy, product information, illustrations and photos. Packaged goods manufacturers can ensure that all advertising, promotion, coupons and packaging pieces integrate corporate identity, images and copy.
Direct marketers gain the ability to re-use all or part of their marketing materials.
Magazine and book publishers get control of their mountain of content and open the door for profitable re-purposing. Advertising agencies are able to offer clients a single, centralized place to store valuable copy and images. Managed healthcare organizations can quickly produce customized marketing literature and easily update policies, directories and enrollment materials.