Dropping lower in the sky toward evening, the sun gives off light which begins to warm up again. This light appears to have magical qualities as it brings out textures which add special dimension to the subject. Hard, soft, contrasted, and diffused are common terms. The strong light at midday can diminish a fabulous landscape because of the harsh shadows. On the other hand it can work well in tighter compositions with interesting patterns and textures, as with the abstracts and graphics of architectural details.
Clouds can act as diffusers between the sun and earth, softening and spreading the light.
The soft light of a misty morning brings subtle colors to life and makes strong colors more tranquil, reducing contrast and softening shadows. This type of light is preferred for portraits and many scenics, particularly wildflower and garden images. Generally, side-lighting adds drama to your subject and brings out its pattern and texture. Shadows become more apparent and the subject gains added dimension. Backlighting comes from behind the subject and towards the camera.