So we're creating directional props that are aesthetically pleasing and that attract and direct people without using any copy. This technique is favored by many service contractors because it's effective and doesn't cost extra. For example, association members and non-members might follow different carpet colors. With a show of that size, there could be 15,000 to 20,000 exhibitor personnel, and they could be another category. The color scheme carries through to the registration desks and signage, as well as badges.
Color coding is also helpful for multi-hall shows.
The International Poultry Exposition is held at the Georgia World Congress Center in two halls connected by an underground concourse. It's especially important to convey to the many international attendees that there are two halls. Consequently, one hall is decorated in autumn gold and the other in purple. We decorate each side of the main lobby in the colors of the hall it leads to. And in the show directory, each exhibitor listing is accompanied by a symbol in the color of the hall where the exhibitor is located.