The company's strategy is assessed with great attention to detail and each point made is well-elaborated. The problem that exists at Apple Computers, Inc. is the fact that the company has always been pitted against the industry's giant, Microsoft. Not being able to stand on its own two feet as a worthy rival, Apple has been the brunt of innumerable affronts and innuendoes that contend Macintosh computers are nowhere within the same league as those of Microsoft. This stigma has set a detrimental precedent as far as Apple's reputation is concerned, prompting founder Steve Jobs to once again take the reigns as a means by which to attempt to salvage his company's standing within the computer industry. The writer discusses the problem at hand and suggests resolutions.
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No longer is world enterprise under a patriarchal rule. Statistical figures from 1996 demonstrate the fact that women are no longer accepting of the meager corporate positions they have been forced to fill throughout the century. Now, coupled with the backing of a handful of powerful financial institutions, women are being fully supported in the world of global commerce. Indicative of the inherent female nature to do a job well, it is surmised that fifty percent of all small business owners will soon be represented by women. The writer discusses women entrepreneurs as they relate to small business.