Researchers also found that nearly half of all first-time Web buyers are women. By 2000 and beyond, women are coming online faster than men. According to the study, Movers are career-oriented, upwardly mobile, and the best educated of the lot. They tend to eat out in restaurants, socialize, and are usually single. Most importantly, Movers buy goods online more than any other group.
Believers are the rural homemakers who have likely never made an online purchase.
You can't market to women in a broad blanket. There's no easy answer. Fleming told a group of marketing types that the study would help them provide better services to online clients. The trustworthiness factor is very important. Women are complex.