First Case worldwide space satellite link for electronic parts system established between Australia and North America. Case and Cummins Engine Co. announce their major joint venture, Consolidated Diesel Company, to produce fuel-efficient 50 to 250 HP diesel engines at a plant near Rocky Mount, North Carolina. Drott Division begins manufacturing Poclain 220 excavators at Wausau, Wisconsin.
Case announces formation of an industry-wide theft prevention program.
Case renames Davis Division the Light Equipment Division and all Davis products are marketed under the Case name. Jerome Increase Case, the company's founder, is honored with an historical monument donated to the City of Racine. The Case Main Office building is designated a city landmark by the Racine Landmarks Preservation Commission . Case leads the trend toward reducing the impact of high interest rates with special below-market interest rate financing offered to buyers of Case agricultural and construction equipment. The new products debut in a new Power Red, black and white color scheme.