The key driver behind that initiative has been Webcor President Andy Ball. Business Week's Margaret Young spoke with Ball about efforts to use tech to remodel his company.
Construction is very resistant to change.
The business is not that different than the way it was done 20 years ago. Then you had stone carved to look like wood. In each case, you use new technology to make things look like what people are used to. My vision is the superintendent on the job site will be able to extract and personalize information on a wireless device, flip up the antenna, and go. As an early adopter, you meet a certain amount of resistance to using cutting-edge technology.