Thailand is one of the very few developing countries to have effective, comprehensive tobacco control legislation. Sales through vending machines are prohibited, as are sales to persons under 18 years of age. Conclusions Young people do not respond to issues which seem irrelevant to them. At fifteen, dying at 50 doesn't look like premature death, and cancer seems irrelevant. When dealing with young people, ASH focuses more on the immediate implications of smoking such as smelly hair, yellow teeth, bad breath and coughing, and smoking is portrayed as unattractive and unhealthy.
Campaigns working with children and young people require constant reviewing.
They must be able to keep the interest of young people with short attention spans and compete with the myriad of new ideas which constantly bombard young people. Consistent effort in researching the effectiveness of programmes can assist in ensuring that what students learn affects long-term behaviour.