Classes afford a profitable way to key in on new and exciting trends.
It s a way to increase sales of many different items in the store. Classes get people in the store to touch and use the tools and products without having to pay for them. JoLynn had an item that wasn t selling. She used it in a class and immediately sold out of the item. She says that generally people begin with items to replicate a class project, then begin experimenting with their own ideas and buy lots more.