Here's how it works People like winning awards. It makes them feel good, and they can tell their friends about it. And winning the better awards can boost traffic by thousands of visitors. The winner posts your beautifully crafted logo on the winning web site, which links people back to your site. The more award categories you have, the more links you get.
Competition is tough.
Make sure your award logo is small, professional looking and fast-loading, so that it enhances the winners' web sites. I got an honourable mention from this one. Some award-givers are thoughtful enough to send winners the appropriate HTML code to paste into their pages. It sure makes things easier for the recipient. Some will also automatically sign you up for their newsletter.