Identifying customers we want to keep Able to identify which customers would be profitable to develop a loyalty programme for. Identifying markets on which to focus Able to show three different markets and the opportunities and linkages to be gained specifically focussing on one market rather than another. Improving customer profitability By combining transaction and attitudinal data, able to show discrete profitability segments and identify initiatives for positively shifting low-profit segments. Delaying a product launch to avoid existing product cannibalisation Able to show the demand profile across a sector was from users of one of that sector's most profitable products. This gained time for businesses in the sector to re-design their product portfolios before launching the new product.
Demand is still strong at that higher price.