Some thoughts shared - an examiner speaks aloud Developing a Global Brand Image One of the most popular topics for examination is that of what a company does if it wants to trade with an international dimension to its business. Well, let's have a think about this interesting subject. A good place to begin is to decide what is meant by a global or international presence. In short it involves the creation of a single strategy for a product, service or company for the global market, embracing many markets and aiming to level differences between them. Let's look at the issues raised by that definition in more simple terms.
Consumers have characteristics that are becoming more widespread.
One look at the globe will tell you that in your lifetime Bejing will have enormous consumer similarities to Boston, Berlin, Birmingham and many other mainstream cultures. Less and less of this planet remains remote and untarnished by materialism. The very medium of communication you are using right now will continue to shrink distances and may mould people into larger and larger consumer units. You can see this rather visibly displayed on certain TV programmes, when they show adverts from around the world. You don't have to be a business student to spot similarities in the 4 P's regardless of the market being covered.