Now comes a special program from The Hartford, a program specifically designed to assist independent agents in blowing their own horns. However, since few personal lines agencies have the resources to launch a full-scale marketing campaign to reach potential customers, broadcasting that message to consumers isn't always easy. For that reason, according to Lange, The Hartford Financial Services Group, Inc., has put together a set of promotional tools designed specifically for independent insurance agents. However, they often have difficulty distinguishing between independent agents versus captive agents. We felt that to put The Hartford's name on the advertisements would take away from promoting the independent agent.
Agents can customize the material with their own name and logo.
The materials are available at no cost to any agency that represents The Hartford for personal lines, says Lange. By reaching out in more than one medium, agencies are more likely to reach their target audience. Not just your agent. The study found that, not only did these customers appreciate the value of working with an independent agent when the benefits were specifically pointed out to them, but consumers are willing to learn more about the value of doing business with an independent agency. That's because it effectively helps consumers grasp the difference between an independent agent and other types of distribution systems.