We've sold out concerts including Reba McIntire, Aerosmith and Billy Joel. In competition with other facilities for many of the same events, MPFs are leveraging their flexible spaces to gain an advantage. If they have more to offer than other facilities, then they stand a better chance of making a sale. Some people want an arena and exhibit space. Because we offer so much, more people want to use the facility.
Customer satisfaction helps resell the facility, too.
After a good experience, show managers may elect to lock in dates years in advance. He was so pleased that he's already rebooked for 1996 and 1999. Logistically, it's great. Whether people are at the convention center or the War Memorial, they're right across the street from their next meeting. Cities that do get it right reap the profits.