That way, you'll never worry about it. Another naming issue you must deal with is your web address. It must be unique. No company in the world can use the same domain name as you. Picking one of these addresses can be tough, as most of the great ones are taken.
Abbreviations are much harder to remember.
Your domain name needs to be something you can verbally tell someone over the phone without having to spell it out. It's more memorable. Don't feel that you must use your company name in your domain name. In fact, if you use the primary product or service in the name, people will be more likely to remember it. I told him that would be a bad idea.