No particular segment of the population is excluded from the target market. The city has experienced severe population declines in the past several years. It appears to be stable at this time, however, and there are signs that the declining trend will be reversed in the very near future. Redevelopment funds have been secured for improving the secondary industrial and commercial area of the city. A master plan for these improvements has been presented and approved and implementation will begin in the year 2000.
Casino gambling is on the horizon.
Temporary quarters are being considered for a Native American run facility while a permanent structure is being built adjacent to the temporary quarters. These locations are both within a few blocks of some of the rental properties, perhaps making the bed and breakfast opportunity for the primary property more attractive, and it will not be difficult to incorporate some type of marketing plan involving the influx of tourists and gamblers as well as the thousands of people who will be required to operate the facilty. The state park service has reported larger numbers of people are visiting the falls area and that these people are staying longer than in previous years and spending more money. While this seasonal influx of people swells the market for three to five months of the year, they do not comprise our primary market for real estate rentals, but make a major market segment for the bed and breakfast. The tourist area is located well within one half mile of all the properties and the market thrust will include it, if the bed and breakfast option is chosen.