Expensive clothes were bought and held, like old-time stock portfolios. It was best if the garments were acquired cheaply, too, in Filene's Basement. Then the clothes waited in the closet for a few years, until any whiff of trendiness had passed, and after that were worn until they were threadbare. This attitude has not entirely disappeared. Conversations are different too.
Cosmetics are no longer minimal or nonexistent.
Even radical beauty enhancement is in vogue. Women who have had plastic surgery are admired and consulted for references. The new affluence is a delight for retail stores, which can command hefty prices. At Cartier, watches with diamonds or other precious stones are drawing customers willing to pay dollars 7,500 and up. Hermes is selling Kelly bags and Birkin bags from about dollars 5,000 to dollars 15,000, as well as sweaters from dollars 1,000 to dollars 1,500 in what they call baby cashmere.