By making a special effort to satisfy individual employee needs, you reinforce the motivational value of the flexible benefit. For example, you can reduce unwanted employee turnover and related recruiting, hiring, and training costs by shifting these costs from developing new employees to keeping experienced employees. At the same time you have improved the worker's skills and shown recognition of the worker's value and aspiration. A tailored benefit can be worth as much to an employee as a pay raise. Age, education, job experience, job fulfillment, marital status, and family size are considerations that determine the utility and attractiveness of a benefit.
Different benefits appeal to different people.
Everyone's needs are different. A younger employee might be motivated by having use of a company car. An older person may want more status like a title or a professional association membership. The list of possible employees benefits and their applications is nearly unlimited. To get the maximum value, you've got to tailor the benefit to the job and your business requirements and financial capability.