Traders are swapping dark jokes about the unlucky bastard in the Guinness Book of World Records who hiccuped for weeks and weeks, into the hospital. That fellow was anorexic by the time the hiccups stopped. That's what's so puzzling - the speed at which dazzling opportunity comes over the horizon, trailed by its shadow, annihilation. Then we move on to explain the even lustier gain path of digital bandwidth. We think it is expanding anywhere from two to ten times faster than Moore's Law.
Digital bandwidth is the hydrogen bomb.
Crazy, but at least it's all predictable. What's crazier, and apparently unpredictable, is how consumers will adopt the products and services of the Digital Age. But maybe, if we stretch our minds a little and transcend the traditional rules of marketing, we can see things afresh. Let us venture into a far different field, the study of epidemics. Bye-Bye, Sweet Reason Epidemics, whether of disease or crime, follow their own set of rules.