Such a route seems much simpler than having everyone trained in the formal skills of creativity. Those few executives who have really bothered to look into the true nature of creativity get a big surprise. There is nothing mystical or magical about creativity. I am not writing about artisitic creativity which is a different sort of creativity. Self-organising information systems set up assymetric patterns.
Creativity is no more and no less than moving 'laterally' across such patterns.
From this basis we can design the formal tools of creativity. These can be learned, practised and applied formally. Everyone can learn the skill. As with every skill some people will do better than others. Starting with my book 'Mechanism of the Mind' which was published in 1969, I laid out how neural networks form patterns.