Links are an important aspect of a web sites' performance , if they are broken, your customers are going nowhere fast. Not at all, the next step is benchmarking your performance. Your business doesn't operate in a vacuum, neither should your customer satisfaction analysis. The missing piece that could kill your business is the fact that your competitors are averaging an 8. That's the power of benchmarks.
Customer satisfaction is determined by performance against expectations.
Your competitors are the source of consumer expectations. If you don't know where the bar for success exists, you're flying in the dark. For those of you who aren't a cPulse member yet, it is a free customer service feedback site that offers free a free customer service feedback satisfaction pop-up window. You can customize the series of pop-up windows to ask any question you want of your visitors. Plus, it offers a variety of reporting tools to help you analyze the survey results.