It may take a lot of trial and error before you find projects that really work for you. Leaders lead This applies to you first. Don't get so caught up in the organization of outreaches that you don't go out and do them yourself. Lead from the front. Also try to encourage other leaders in the church to participate.
Congregations tend to follow what they see their leaders doing.
As they see high profile leaders doing outreach, it begins to seem like a normal activity. Do all you can to involve the senior pastor. Take him on an outreach at a time that is convenient for him. Give him an outreach experience that he won't be able to resist talking about in his next sermon. Tell stories Don't just leave it up to your senior pastor to tell stories.