Pick 5 or 10 companies you want to work with and focus your marketing attention on those few. Assign marketing and information-gathering tasks and report on progress in biweekly marketing breakfast meetings. Never miss a meeting, even if you have nothing to report. Discipline is fundamental to effective marketing. You ll land your prospects if you believe you will.
Action is as important as planning.
Don t put off acting in favor of planning if the planning never gets done. Don t put off acting simply because you re busy. That s an excuse. One year later, it s still an excuse. When business moves at Internet speed, there s no time to mull over all the options.