You are developing a program in much the same way that you would develop a program for a client. Know the Results You Wish to Get . Know Your Competitive Edge . Internet users are accustomed to scanning search engine results for key words and phrases that appeal to them. Your message should be like a billboard that gets their attention.
All designers do beautiful high-end interiors.
This will not help you standout from the hundreds, possibly thousands, of other designers whose Web sites contain the same phrase. Decide What Information to Present and How to Present It . Don't be too elaborate. You will definitely want graphics showing one or more of your projects. Having one page with a fade in and fade out of several projects can be very effective and will keep the user's attention.