With the exception of some efforts in South America where the problem is especially widespread, most OEMs have avoided any kind of high-profile campaign to educate end users about the problem. One of the reasons OEMs are hesitant to inform end users is the fear of scaring them away from the brand. OEMs are concerned that raising this issue may confuse customers who may associate these problems with the OEM doing the educational campaign and, as a result, switch to another manufacturer who has been silent on the topic. That said, Efron reports that Xerox is considering soft communications with customers via inserts inside toner cartridge boxes, encouraging them to make sure they re buying through authorized channels. The ISC continues to develop programs aimed at stemming the flow of counterfeit product into the various channels.
All requests are confidential.
If the merchandise is legitimate, the requester is informed and the transaction is concluded. If it s counterfeit, infringing, used, or a remanufactured product being sold as new, the requester is notified and asked to confidentially identify the source of the offer. The ISC then pursues the situation without involving the requester unless they agree to be involved. The message is Get it off the street or compete against it. Duffy reports the ISC has seen a steady increase in the number of submissions for verification.