Depending on our personality, culture, perceptions, experiences, and so on - we may well assign different meanings to colors than another person would. There do seem to be common meanings attributed to colors - ones that color therapists use in healing, in environmental planning and in design. Knowing these meanings can put you ahead of the game when choosing the ambience and mood for a particular website. Color is one of the first things to hit people when they visit a particular site. Basic Color Theory Color theory focuses on how color manifests on the spectrum.
Color psychology goes one step further to assign common meaning or moods to specific colors.
We can explore these by discovering the meaning of primary, secondary and tertiary colors - the most common colors used on the web. Primary Colors Primary colors are the three pigment colors that can not be mixed or formed by any combination of other colors. Each of these pure colors stir up different moods and feelings in a viewer. These mixed colors also evoke particular moods. Of course there is also black and white, very common colors used in web design.