Once the strike was resolved, the scars left by that difficult period hurt baseball. Television ratings took a downward spiral. Merchandising sales declined. Heck, even our baseball cards went down in value. Since then, two full seasons have passed since the strike, and even as attendance, ratings and merchandising numbers have begun to climb again, there was still something missing from the game.
Baseball is America's game.
It's a unifying force that brings people from all generations and places together. When we get to the ballpark, we're all just a bunch of kids. We cheer on our team and yell at the opponents. We eat popcorn, peanuts and Cracker Jacks. And we love it.