The second is the problem of values. Intensified competitiveness not only leads to socially beneficial innovation. It also leads the market to invade realms where it doesn't properly belong, creating perverse outcomes that flow from the logic of competition itself. By avoiding insurance contracts with sick people and by creating financial incentives so that sick people get less treatment than they otherwise would claim. To the extent that patients and doctors rebel, the rebellion is based on extra-market principles and values.
Competition worsens the perversity.
The remedy requires limits on market logic. But, as Avishai recounts, the claim just doesn't compute. Corporations may desire a pool of highly skilled employees, but the logic of their situation simply fails to impel them to provide all the education and training that society requires. A set of government rules would be far more effective. If Starbucks worries about Juan Valdez at all, it is the result of external consumer pressures organized politically, and not enlightened corporate self- interest.