While many Southern Baptists are politically conservative, there is a wide diversity within the membership and a strong respect for freedom of conscience. Even nonconservative political misfits like myself can exist within the church, albeit not without a few qualms and some feelings of isolation. Even though I am a member of an SBC church, I am not required to comply with the Disney boycott. I gleefully can continue buying Mickey Mouse ears with no fear of censure by my church. The boycott communicates judgment and condemnation.
Boycotts tighten dogmatic lines and isolate the church's voice further from society.
The conservative community has been citing moral outrage and divine justification for boycotts at the national level for decades. Conservatives have boycotted Pepsi, CompuServe, American Express, Sony, MCI, Circle K, Levi-Strauss, Holiday Inn, etc. As a parachurch organization, the AFA is not affiliated with any denomination, and for the past few months, the AFA's most high-profile boycott has been Disney. Officially, there is no connection between the SBC and the AFA, although many individual Baptists probably are AFA members. A major factor fueling the Disney boycott is not moral outrage but conservative disappointment.