Dispute resolution must be fast and widely accepted. Many transactions may take place in a guaranteed market environment or may take place with a pre-agreed arbitration route. We see the web becoming the unifying delivery mechanism for what are now discrete types of media businesses - e.g. newspapers and broadcasters. We see the web also becoming the battleground for control of access via portal sites, which may potentially be operated by ISPs, network operators, publishers or others. The determinant of who will win here is probably who determines the payment flows, placing network operators and ISPs in a particularly strong position.
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