We started getting into an argument about David Foster Wallace. I teased him about reading Fortune . We had a pretty contentious four-hour plane ride. I said, 'No, no way' because I had this dumb bias about Internet companies. It's much more conversational, and it's much shorter.
Brevity is king on the Internet.
People don't give you a second chance. If they read you and they think that you're wasting their time, they're on to something else. You have to be compelling and informative at the same time. It has a lot more attitude, and that's sort of fun pushing the envelope. Our best writing sort of has that same snap to it.