In this situation the better established company also lends some creditability to the partner. Seminars work well for such things as setting up and orienting newbie users. Referral Many ISPs cite word of mouth as their largest source of new users. The principles behind a successful referral program are similar to reseller programs. The key again is in keeping with the program .
Contests work well with users.
People are competitive by nature. Offer a large prize for the subscriber who brings in the most new customers in a given time period. Free months are another inducement, but cash is more tangible and tends to elicit a better response. Affinity This marketing technique takes a bit more care. Start by working with nonprofit organizations and computer groups.