It may not have the technical capability, it may not have the financial resources, or it may not have the strength to quickly convert the idea into a business while the market is still ripe. And that begins the further education process. This approach is effective because Corning has alliance wisdom running through its veins. We all think alike about this subject. And that thinking is fairly simple.
Alliances are for the long-term.
They need to be judged on their own merits and treated as a free standing business. And above all, says Booth, a company must only do business with people it trusts. These plus a few other pieces of back porch wisdom are about all that Corning sees in broader alliance lessons. Until two years ago, Hewlett-Packard was like most major American companies. It recognized alliances were increasingly important, particularly in its own fast-paced business of computers.