Good ideas are common. It's execution that wins in the end. That's something the companies behind the second wave of dot-comism are also going to have to learn. Retailers like Wal-Mart and J.C. Penney are selling many, if not all, of the products in their stores over the Internet. The bricks and clicks retailers have a tremendous advantage.
Customers already know their brands.
You just have to convince consumers that a chain now has a convenient Internet site they should use. But traditional retailers who sell on the Internet also face a significant danger not faced by pure Internet stores. According to a recent Boston Consulting Group study, more than 60 percent of online consumers say if they are dissatisfied with a company's Web shopping site, they are less likely to purchase from the traditional store.