You should be keeping costs under control, choosing suppliers carefully, figuring out which aspects of your business have higher profit margins and starting to concentrate on those. In other words, learn to watch the bottom line. It costs a lot to get a customer to walk through your door, call you on the phone or come by your Internet site. You've had to put a lot of time and money into marketing, advertising, even your choice of location. But all too often we don't spend nearly as much time satisfying our customers.
Dissatisfied customers cost a lot.
Nor does it include the other customers I could have sent her way. The hardest thing to get is a customer. Once you've got her, try to keep her. It's difficult in the excitement and challenge of starting a new business to think about such mundane things as sales, profits and customers. But at the end of the day, that's what business is all about.