This is a key to ensuring the success of your affiliate membership. Selling a hodge-podge of unrelated products is not the best strategy if your venue is highly specialized. Your goal is to offer only those products that your visitors are likely to have interest in. Investigate the membership of an affiliate program to determine if the members are reputable. A program's membership reflects the reputation of the Web merchant running it.
Credibility is more important than click-throughs.
Partnering with the affiliate should enhance your site's credibility, not harm it. Your goal as a Web publisher is to provide a dynamic venue that features content, community, and commerce. A reputable affiliate merchant program will enhance your total offering and encourage visitors to return to your site again and again. There's no sense in pursuing a program's business opportunity if your site is not likely to be accepted by the merchant, or if you feel that the return on your time investment will not be worthwhile. Affiliate Programs Find an affiliate program that relates to your product or service with this handy guide.