For now, this gives AudioNet access to live sports from WFAA in Dallas . The problem is WFAA may not be able to give away this content. If there's value in broadcasting a game online, the leagues will exploit it, not individual stations. For a better idea, the Interactive Newspaper conference in Seattle was the site where Times Mirror announced a network of nine publishers and newspapers backing its Auction Universe auction site. Each affiliate will have its own auctions linked to the central service, which they will then publicize.
Auctions provide an adrenaline rush and immediate gratification.
They work for the same reason slot machines work, only without the legal hassles. Lots of folks have proven the model, and Times Mirror is a follower of the trend. By lining up content providers to funnel traffic to it, however, it gives itself a chance against stiff competition . It's not a proven winner, but it does show someone over there has a Clue about marketing. Co. The mistake was focusing on trading rather than account management.