The new family dynamic makes possible the future emancipation of women and the young. The beauty and spirit of time. What is glamorous and idealized. Taking the lead from the computer industry, technical jargon invades every form of communication. The sterile banality of econorationalism gives way to a slightly playful tweaking of taboos and forces a reluctant laissez-faire liberality in the arts and society.
Conservative themes run throughout, emphasis on ruthless competition and large organizations.
The desire for respect and control drives urban gangs and corporate power players alike while drug consumption turns to crack, methamphetamine and performance enhancing steroids. In this period aspirations consolidate into goals and the philosophy of excess is gradually focused into the philosophy of success that will dominate the next era. Rock n' Roll take center stage as humanity is inspired by the challenge of exploring itself. Pyschology, drugs, and eastern spirituality open new windows into the mystical and social changes unleash powerful and violent passions. The culture of rebellion is born with greasers and the beat generation but by cycle's end becomes an androgynous hippie aesthetic.