Segmentation by strategy Strategic variables are obviously not only related to size, but it is interesting to see if there is any interaction between performance, specific strategies and size. This again confirms and qualifies the previous findings. This strategy compensated for the loss on the European domestic market, and new outlets were sought further afield. This situation appears to be risky due to the competition from multinationals on all sides. Strategies Each company must decide its own strategy and apply it rigorously and with tenacity.
Any general recipe is a mistake.
If the company is not financially self-sufficient, in order to do this it will have to approach risk capital operators and be prepared to modify its management style correspondingly to accommodate the capital investors. Obviously the optimum solution is a targeted combination of the two ingredients, but it is a fact that in recent years there have been at least 20 acquisitions among the top 60 companies, which proves that this is the fastest route, for those who can afford it. Secondarily one could consider making strategic alliances, that is co-operation agreements among groups of complementary companies, but this is a difficult solution, often expensive and conflicting. Each company must in turn find its own solutions and sometimes these are more accessible than one might think, but it is necessary to know how to formulate real strategic business plans, working on them with commitment, professionalism and imagination. Fortunately, these capabilities are not lacking in Europe.