The fundamental logic was that if the horse didn't learn, the rider didn't learn. So, I trained the rider to train the horse. As a manager, you're in the same situation. Consumers don't normally buy the company name. Why should they, those names today have received some pretty bad press.
Consumers buy the agent if they perceive the agent as credible.
The first thing you need to do is assess your culture. I'm talking about the culture in your office. The atmosphere in that hub where the agent has to arrive on a regular basis. Those points probably sound like an out-growth of some alternative er, culture. People who are rewarded for their personal growth develop more readily into people that gain the trust of their prospects.