Second, Wendy's had to fulfill its objective of streamlining international operations. These were very earnest first steps, all of which will help Wendy's accomplish its long-term goal for base earnings per share to carry through in the 12 percent to 15 percent range. The momentum seems to be carrying into the new year as well. Restaurants that emphasize quality of food and service, as Wendy's does, have an important leg up over the competition. You'll now be seeing Wendy's commercials 52 weeks a year.
Advertising is a proven motivator for getting people out to restaurants.
The company's solid finances and loyal customer base give it staying power in good times or bad. For a free trial offer to Richard Band's Profitable Investing , please click here . All rights reserved.