Only one graphic attribute strongly tied to user success is browser-default link color. Users skimmed text and alternate text as pages loaded. If they found an interesting link, they jumped before the graphics had a chance to load. This caused problems for some users when the images provided valuable content and they didn't wait. Users find this animation uniformly irritating.
Animation makes it considerably harder for users to read or skim.
Advertisements generally contained the most movement, but users masked out the ads when searching for content. One of the least liked sites was one that users were fairly successful with. When asked why, users uniformly said they liked sites the best that had content that was interesting and relevant to them. Sites users liked were often different from the ones they could successfully use. Results are disturbing because they imply that designing a site that users like and designing a site that they can use may be conflicting goals.