A well-handled problem usually breeds more loyalty than you had before the negative incident. The study also shows that it costs five times more to go out and get a new customer than it does to maintain a customer you already have. Anyone who's been a salesperson for even a day agrees that there is no worse way to live than depending on cold calls. Yet all too often, our market development budgets, in allocations of both time and money, are skewed toward snazzy activities aimed at attracting first-time users with today's customer taken for granted. As you can see, others support Sam Walton.
Customer service is very important to supervisors.
Having good customer service will maintain good business. A firm must have good customer service to survive. And without good customer service there would not be customers. Once you have fulfilled the obligation of meeting standards of high quality with your customer service relations you have to then focus internally to meet the same criteria with you employees. Those who you supervise need to feel secure and responsible, as they are an integral element for successful management.