The Breathing Space mass media campaign in which all partner health units are participating consists of transit shelter advertising, radio and newspaper advertising, plus a community poster with a fact sheet pad. A Breathing Space identifier suitable for homes and cars lets people know at a glance that the space is 100 per cent smoke-free. The media campaign will be complemented by local regional initiatives. Second-hand smoke is the third leading preventable cause of death. Infants and children are at greater risk of developing pneumonia and bronchitis and are more likely to need hospital care.
Children are at greater risk of developing asthma.
Their asthma attacks can be more severe and frequent. Funding for the Breathing Space campaign is provided by the Ontario Tobacco Strategy, Ontario Ministry of Health and Long-Term Care. No endorsement by the ministry is intended or should be inferred.