The second thought is about the relationship of the cyberstore to other existing sales channels and promotion techniques. In addition, back office flow requires financial discipline, reconciliation, asset control, investment planning, inventory tracking, and all the same sales lead generation and marketing management as any other retail or wholesale distribution operation. Although some technical, physical, and workflow differences set the cyberstore apart from retail sales, reseller support, and even telephone catalog sales, it is still a business that requires extensive integration into standard financial control systems. The third thought relates to site content and how the website is really a derivative of magazines, catalogs, TV shows, movies, fads, and lifestyles. Ambience and character originate initial appeal and uniqueness that does not replace or transcend content.
Content is more important than the technology or imagery used to build a site.
The accumulation of the best of everything to make a website is unlikely to yield the best website. These are old technologies remade by charismatic content, consistency, and personal character and integrity. Their success is not generated by advancing technology or using new technology but rather by basic application of old tools and desirable content. Thus, your site needs a purpose, a thesis, a niche, and an ongoing reason for existing. The website, even the cyberstore, is content-driven.