The arbitrariness of the media business is pervasive. Hollywood, and the various worlds of media, are very reptile-brain. The Lizard Kings rule, as a successful acquaintance of mine would say. We know that eventually there is going to be much higher bandwidth, and that something like interactive video is going to be possible, real, and will catch people's attention. Well, there's a big difference.
Cash flow is everything.
Yes, cash flow is king. Right now, you can not get a cash flow happening. That's where the money is being made. It just is not going to happen. To allow people to truly engage with their whole body in the kinds of things we're interested in, you'd have to have these applications deployed, software would have to be written, and it would have to be network-wide.