Cash is considered income. When people receive a cash bonus or gift, they subconsciously think income. They come to expect it as part of their compensation package. If they don t get it every year, or get less, they feel as if their salary was cut which is exactly the opposite of what you re trying to accomplish with an incentive program. Non-cash programs have a beginning, a middle, and an end.
Cash has no trophy value or lasting effect.
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