Start swimming-you're missing the boat. Do something special for regular customers. Increase your visibility for free by sending out news releases about anything new and exciting in your business. There is room for some improvement. You cater well to your repeat customers but you could concentrate more on making the first-time customer return.
Customers always appreciate getting something extra.
Be creative and come up with something that won't cost you a lot, but that will be valuable to your customers. Also, take advantage of the opportunity for free publicity by sending out news releases. Visibility in the media can increase your sales. You do a good job of maintaining past customers and generating new ones. You take full advantage of publicity for your business and you have invested time and thought in youR company's marketing and public relations strategies-holiday cards, special offers, etc.