This characterization has now become an accepted fact, an issue beyond debate. It makes U.S. motives seem unimpeachable and on the side of good against evil. In April 1993 Jacques Merlino, associate director of French TV 2, interviewed James Harff, director of Ruder Finn Global Public Affairs, a Washington, D.C-based public relations firm. The interview shows the role of the corporate media in shaping a political issue. Merlino described how Harff uses a file of several hundred journalists, politicians, representatives of humanitarian associations, and academics to create public opinion.
All denials are entirely ineffective.
In the interview, Merlino asked Harff what his proudest public relations endeavor was. This was a sensitive matter, as the dossier was dangerous looked at from this angle. President Tudjman was very careless in his book, Wastelands of Historical Reality. Reading his writings one could accuse him of anti-Semitism. Besides, the Croatian and Bosnian past was marked by real and cruel anti-Semitism.