Many of the things we buy are for no other reason than we need something to go with another thing in the right color. Color is very emotional. It appeals to our sense of vision in the same way that music appeals to our sense of hearing. Some colors are universally appealing, while other colors appeal differently to people. Making color decisions in our life can be frustrating.
Color evokes different emotional responses.
Bright Pink- Party Time, Fun. Cool Every color has many different shades. Here are four groups of colors that people respond to in a fairly typical way. They may induce feelings of insecurity or boredom. Dark and Dull colors are considered serious, profound, and introverted.