Searching three years in advance is not unusual, assures Lisa Cole, director of public relations, who adds that issues such as managers and contracts add quite a bit of time to the process. Streamers, party hats, balloons, confetti add to the special evening. Even the most sedate couple in an elegant restaurant will put on a hat. Glitz and glamour may be hallmarks for some restaurants and hotels. But not everyone wants black-tie formality.
Casual venues have their niche.
The group goes all out for the typical New Year's eve with balloons, confetti cannons, indoor video fireworks and a countdown from space. They launch an ad campaign a few months ahead of time, emphasizing the specialness of the evening, and encouraging customers to reserve early. Inflation has to be factored in when creating a price policy so far in advance. Chris Phelan, director of operations for Tentation, a catering company in New York, advises operators to watch for increases in costs of services. Staff rates will double, even triple.