Yet we targeted 12 countries and received publicity in 119 publications. We have now sent out over 1000 copies of the design program internationally. Bob Barnes of the Yorkshire company Hawkeye requested publicity in the USA, Australia and South Africa. His firm produces a low altitude photographic system that provides elevated views of construction sites and property for surveillance and security purposes. We received no fewer than 180 enquiries after the story appeared in a single American magazine.
Bonuses apply in certain overseas markets.
Publicity in German language publications, for example, can bring in enquiries from Austria and Switzerland as well as Germany itself. All stories sent to Australia or New Zealand automatically go to the other country as well at no extra cost. New Products from Britain stories disseminated in the USA are tailored for the American press through a special handling arrangement with the British Trade and Investment Office in New York. And in the emerging market economies of Eastern Europe, the new alternative British Product News service is designed to attract wider attention by promoting individual UK exports in a broader industrial context. You can order the service by contacting the Central Office of Information direct in London or via the export staff at your regional government office or one of the country's growing network of Business Link offices.