Find content that's already appeared in mainstream media, and its owners will probably be willing to provide it at very low cost. You can take the HWW strategy a step further by applying it within Web sites, too. On many sites, visitors will be looking not for the latest information but for timeless advice. Repackaging also gives you the opportunity to polish content in a way that could never happen if it was used just once. This polishing should cost far less than generating a new piece of content from scratch.
Digital content lasts forever and can be transported almost for free.
Time to take advantage of the fact.