He would probably say that the Web has vastly extended what art can mean, not simply by making art products available to wider audiences, but by spawning a diverse array of new ways of seeing. Digital reproduction Today, the process of mechanical reproduction is expanded through electronic or digital reproduction. Each of these presents the same text, but in different formats and contexts that change its meaning. In contrast to those of the TV series, they are easily accessible and can be viewed at leisure in any order. In contrast to those in the book, images are in color and can be viewed in various sizes or by focusing in on image details.
Digital reproduction brings several new elements to the process diffusing art.
Second, they can make many more copies, such that the Mona Lisa is reproduced on countless Web sites created by students, and then reproduced again by each visitor to the site as he or she calls up that Web page image. In one reading of the future this will make copyright unenforceable. A third element of digital reproduction is the capacity of the user, or viewer, to manipulate the work of art and thus control the context of viewing. Software allows users to adjust the image size and the resolution, to focus in on minute details, to extract portions of an image, to combine one image with another, and to surround the image with a new textual or visual context. Jonathan Zittrain has said that discussions of technology always have two phases.