The Internet business world is becoming more competitive, with new players entering the market every day.
Customers have more and better choices at their fingertips than ever before.
That makes customer loyalty and retention one of your biggest challenges. The insight you gain from your analysis allows you to proactively retain, service, market and sell to customers based on their personal needs and preferences. To develop strong personal relationships with your customers, you must learn as much as possible about who they are, and work with that knowledge to maximize the impact of your marketing offerings and increase your conversion rates. The Marketing Suite takes full advantage of the Synchronized Business Infrastructure concept by utilizing customer information gleaned across the enterprise to send out tailored sales and marketing offerings to specific touch points. You are empowered to effectively target customers with a message that is relevant to them, and track the results of your campaign at any time to fine-tune your message or measure conversion rates.