This course utilizes a mixture of lecture, class discussion, case analysis and in class exercises. Contemporary marketing practices and the problems facing marketers today are analyzed through a review of the basic functions of marketing, the marketing environment, and the social and legal responsibility of business. Contemporary Marketing Wired , by Boone and Kurtz. Regular attendance is mandatory since the student is responsible for all materials covered in the lecture, class discussions, hand-outs and text. There is typically a high correlation between good classroom attendance and satisfactory performance on exams and other assignments.
Attendance is taken only at the beginning of the class.
Late arrivals will not be marked in attendance. No audible beepers or cellular phones. Due to the scope of the subject matter, reading of the class assignments prior to attending the lecture is necessary in order to optimally related to the lecture and auxiliary material which will be presented. The time limit ranges from 3-8 minutes and will be set at a later date. Do not select a package which has no real marketing interest.