Avoid type smaller than 8 points. The text of this manual is set in Arial 12point type. Most books for general readers are set in 10point or larger. Magazines tend to range from 8point to 11point. As a rule of thumb, if additional information or new artwork must be added to a layout, cut copy rather than reduce the size of the type.
Different typefaces have different degrees of readability, regardless of size.
Avoid printing long copy in reverse type. Long copy printed in this way is tedious, and reduces readership. Printing a headline in reverse type, on the other hand, is now accepted practice. Back to Introduction. Most web pages are designed for viewing on a monitor, not for printing.