The membership-based association, established in 1997, includes musicians, producers, engineers and other technical recording professionals. The awards night was created to celebrate the spirit and diverse artistic achievement of Latin music. As a supporter of Latin music and an avid listener of Spanish music, Ibiza club owner, Robert Segura, agreed to facilitate the entertainment in the club capable of serving 2000 people. Oscar D'Leon, Jimmy el Leon. Some of the Latin community would disagree.
Commentators suggest a boycott of some of the bands to demonstrate disapproval of the awards.
Luis Ramirez, an English major taking a Latin music course, said he thinks the industry is biased because those who give out the awards are the same people representing the winners. He listens to a lot of Spanish music and is an amateur critic. They can't even get the right genre of music correct when separating the bands into award categories. They don't pick the artist that really deserves the award most of the time. This show will highlight a wide variety of the top Latin artists, as well as those who have a great influence on the current success of Latin music.