That's how airlines, hotels and booksellers price their products. The Internet obliterates the companies' information advantage and hands it over to the consumer. Breakthrough Software has a clear picture of the process from the shopper's point of view. An addition to sales, a site's features contribute to sustainable competitive advantages in one or more of five areas. Because this is a new and rapidly changing activity, be wary of any information more than a year old.
Consumers love word of mouth.
Give away free samples. These are but a few of the lessons the web has to teach marketers working in older media. Smart marketers would do well to pay attention. Content Content is why people go to web sites. Content is what they're looking for.