This is a young child just starting to crawl. On the flip side, Harris and other industry experts said they believe a slower economy may work in streaming media's favor. The company has a product called Torrent CE that turns videoconference signals into a Windows Media or QuickTime signal for streaming. We're not asking them to buy middleware and install anything. The networks are already in place.
Customers agree there are savings to be had through the use of streaming media.
Calif. The company has been a StarBak customer since last year. But Garner added that bandwidth, as well as the economy, needs to improve. One of the larger companies in the streaming business, RealNetworks Inc., of Seattle, has tried to overcome bandwidth hurdles and improve quality at the same time as a way to make streaming a more compelling medium. The company's RealVideo 8 and RealAudio 8 both reduce the amount of bandwidth required. What's still needed is achieving a level of scalability to reach audiences of Super Bowl size.