MP3 audiobooks will break the global market for spoken word audio programs wide open. We hope to accomplish sales of our products in two years that took twenty years to accomplish prior to MP3 technology. MP3 technology will revolutionize online learning. The combination of the spoken word, with the important inflections and dramatic narration, complimented by visual aids, will be the closest thing to a live classroom environment until video streaming becomes widely available worldwide. I envision, in the near future, the opportunity for individuals to be working with online mentors, coaches and personal trainers in virtually every aspect of their professional and personal development.
Digital audio is the first big step.
Video streaming is the ultimate goal. The only downside I see is the possible lag in consumer awareness of the incredible benefits that MP3 technology offers over audio tape players and CD players. No, no more than we have experienced globally with piracy of audio tapes and CDs. While it's true that the quality of pirated audio tapes is greatly diminished with mass reproduction, and that MP3 technology affords near-perfect reproduction, we feel there is little risk of lost sales at this point. If a customer wants to share a personal digital copy or sample with friends, that can be a valuable method of word of mouth networking.