Perhaps, its potency is based on its richness. Standard business communications often lack richness. Enhance communication downward by paying attention to the perceiver-receiver. What are his hopes, dreams, needs, biases, languages, situation. How do these increase both vertical and horizontal communication.
All communication becomes lateral.
Descriptive, not judgmental Trust. It is always helpful if there is a trusting foundation for communication. Our culture rewards active, bullying talkers. Listeners are passive whimps.