Per capita consumption is approximately 4.4 pounds per year. While jams and jellies come in dozens of flavors and varieties, from the standard grape jelly to the more exotic chocolate jam, nine flavors account for more than 80 percent of total U.S. production. The most popular are grape jelly and strawberry jam. They are followed by grape jam, red raspberry jam, orange marmalade, apple jelly, apricot jam, peach jam and blackberry jam, in that order. An additional 28 flavors are commonly produced that account for less than 20 percent of total production.
Dietetic products make up the remainder.
Jelly is more popular among kids, while preserves are favored by adults. In fact, the average child will eat 1,500 peanut butter and jelly sandwiches by high school graduation. Consumers who regularly purchase jam, jelly and preserves usually buy two flavors to have at home. And at home, adults and children eat the products with equal frequency. For more information about fruit spread sales, click here .