Buy, Save, Profit, and Rush work well. Push the main benefit your product or service provides. Most advertisers forget this point and promote their product's features. Show readers how a feature leads to something that benefits their situation. The chrome fender on the Gizmo 2000 saves time and reduces costs.
Animated banners pull better response than static ads.
Sites and banner networks usually have guidelines that help keep your animated banners from becoming a turnoff. Keep your ad size under 12k. Anything larger takes forever to load for anyone using a slow dial-up line as almost 80 percent of North Americans do. If you use photos in your banner, keep them low resolution so they load quickly. Animated banners step readers through two or three successive panels.