In With Coupons Don't underestimate the value of these old-fashioned marketing devices. Everyone loves a bargain, and price shoppers associate a coupon's dashed line with money in their pockets. Coupons can line your pockets, too. You can use coupons to increase the response of every marketing piece you do. For example, an ad with a coupon will usually outpull a non-coupon ad.
Coupons inspire prospects into action with the lure of something free.
They also visually signal to readers that you want them to respond. Coupons are a good way to track the effectiveness of any promotion. Instead of tallying how clients heard about you, simply count your stack of coupons. Build your mailing list by using a coupon as an entry form for a drawing or sweepstakes. Coupons also allow you to test ad copy or compare results from two different publications.