What people can do generates protective action. Communication is not a singular act. It is a process that can take months or years. Multiple voices must be involved - TV, radio, print media, videos, brochures, schools, etc. Messages must be multi-lingual.
Children make excellent messengers.
We need to eliminate government disincentives to mitigate, e.g., current tax code does not allow deduction for retrofit, but does allow deductions for catastrophic losses. We need to encourage design professionals and regulators to share technical information with insurers and lending institutions. We need to document mitigation success stories to motivate similar actions.