About 450 companies now use on-hold messaging. An estimated seven of 10 callers are put on hold when they make a phone call. Use every opportunity to communicate with the public. Or, list your core services. Offer your donors a catalog full of giving options.
Catalogs also provide a fresh way for donors to give.
One mission-related catalog offers a chance to give the gift of prenatal care to a woman in Bangladesh. Another allows gift-givers to send a llama to a poor family in Bolivia. The catalogs list the cost of each gift and explain its significance. Catalogs provide unique gift ideas-and the solution to shopping for the person who has everything. Organizations will need to make sure that their charitable appeals are culturally appropriate.