We had a recent purchasing customer who said they bought from us because we had a toll free number or one told us that we answered their e-mail quickly. Yet another said we offered delivery and the competition didn't. There are many reasons why some sites do not work. Sometimes totally unrelated to the design work. Our philosophy is to have people find our pages.
Appearance is a factor but no one appreciates a rose hidden in the woods.
We have many techniques we use to gain a prominent presence on the Internet for domain sites. Many of which, truly are trade secrets. We will reveal some simple ones in a no obligation consultation concerning your potential site. Choose a site developer based on experience and abilities. The Internet is new and the 'early birds' are catching the worms.