You can write the copy yourself or outsource this task. Regardless of who writes the copy, make sure that you have several readers review the ad for clarity and possible errors. A promotional brochure is an effective way to provide more detailed information about the services you provide through your practice. Unlike an advertisement, brochures can be distributed to patients and they have a longer shelf-life than a print ad. Advertisements can be used in conjunction with a brochure by highlighting the brochure s availability and how to acquire it.
Brochures are usually more costly to produce than ads.
Complex pieces may require a graphic designer, copywriter and printer to be properly produced. However, if your budget cannot absorb the costs of a printer or graphic designer, you can easily use preprinted paper and software programs to design one yourself. Many copy shops or office supply stores can provide you with these materials. Public relations Using public relations is another way to promote your practice. This approach involves working with an outside professional, or someone within your organization with a communications or similar background, to write targeted press releases about your practice.