At the same time, electronic statement delivery also serves as the trade confirmation, delivered to the user very rapidly after the trade occurs. This integrated approach provides a useful service to the customer, and provides immediate access to information about the trade, without having to log on to the brokerage site and attempt to deduce what action has occurred. Summary statements in spreadsheet format, so that the customer can more easily analyze the available summary information. Statement delivery only a few minutes after the transaction, rather than waiting a few days for postal delivery. As electronic operation is an improvement for the customer, this will immediately allow the broker to differentiate its service, which is important in the highly competitive brokerage market.
Brokerages save money because of the reduction in printing and postage costs.
HTML statement formatting allows the brokerage to include customized marketing material along with the statement, providing opportunities to improve service for the customer and to sell additional services and products to the customer. A knowledge of transaction history positions the broker to provide customized targeted marketing and special offers, which will draw the customer back to the web site, and encourage execution of further transactions. Increased pull to the Web site. By sending out rich HTML messages, the broker is effectively distributing a customized view of the Web site to the customer, which will increase overall Web site access. Brokerage access to statements.