We do not have the population to support a magazine industry with thousands of titles particularly in specialist areas, nor 50-100 local television stations. Also because of the isolation, we take a great deal of interest in world affairs. A large number of satellite channels beamed into New Zealand from elsewhere contain advertisements from the host country. Even popular live programs such as CNN and ESPN contain host country advertisements in off-peak times. New Zealanders have also adopted the Internet enthusiastically and we therefore have a very high usage rate by world standards.
Consumers purchase many products through the Internet from various countries on a large scale.
As a consequence New Zealand has some experience in dealing with cross-border advertising and how to regulate it.