DoubleClick Sweepstakes is a completely automated solution for the design and management of online sweepstakes. We provide marketers with web-based tools they can use to create an online sweepstakes in minutes. Marketers have real-time access to their entrant database. Integrated direct marketing tools enable marketers to launch permission-based, direct email campaigns and track the results. A sweepstakes is a game of chance where participants are randomly selected to win a prize.
Contests are games of skill.
When a prize is to be awarded, the law requires that a judge must review each entry. Generally speaking, a sweepstakes will receive a greater number of entries than a contest. There are a few other notable differenecs between sweepstakes and contests. To enter a contest, you may require a purchase or other form of consideration. A sweepstakes must always have a free method of entry.