Culture and Communication in an International Business Environment Dr. Bagher Fardanesh, Department Head for Business and Economics, Strayer University Flexibility is very important. Dr. Fardenesh described how Americans must be sensitive to the external environment they wish to do business in. Companies should be sure they are careful about successfully adopting and adjusting to this new environment. There are, however, many different and varying circumstances that your international business will be faced with. Not only do international companies face legal issues, but competitive, economical, and cultural ones as well.
Competitive environments are important to look out for when running any international company.
Businesses should investigate the potential areas of interest before making a foolish decision such as exporting wine from the United States into France. Economically, make sure to analyze the country's inflation rates, recovery stages, and the PCI distribution rate in that in that country. The most elusive cultural environment is the best type of situation for any international organization. Two types of contextual cultures exist and are pertinent for your business to choose. These are, low context and high context cultures.