Although it was never imagined that this legendary hero would persist for over half a century, Trendle, Fran Striker, James Jewel and others at WXYZ in Detroit gave much thought to the method and the design of who and what the character should be. With emphasis on logic, The Lone Ranger is never captured or held for any length of time by lawmen, avoiding his being unmasked. At all times, The Lone Ranger uses perfect grammar and precise speech completely devoid of slang and colloquial phrases. When he has to use guns, The Lone Ranger never shoots to kill, but rather only to disarm his opponent as painlessly as possible. His adversaries are usually groups whose power is such that large areas are at stake.
All adversaries are American to avoid criticism from minority groups.
Names of unsympathetic characters are carefully chosen, avoiding the use of two names as much as possible to avoid even further vicarious association. More often than not, a single nickname is selected. The Lone Ranger does not drink or smoke, and saloon scenes are usually interpreted as cafes with waiters and food instead of bartenders and liquor. In 1933, George W. Trendle, owner of WXYZ radio in Detroit, aspired to develop a new program to help launch his fledgling radio station, Working with a writer named Fran Striker, Trendle and his team created an epic western story. Little did Trendle realize that his thrilling adventures of The Masked Man and Faithful Indian Companion would ride into the hearts and imaginations of the American listening public.