No single company will dominate either a lifestyle or an ecosystem. Cooperation becomes as important as competition. Everyone competes with everything. The growing importance of place. Location has always been the watchword of the successful retailer.
Demographics suggest a more footloose population.
Many empty nester Baby Boomers and their Echo Boom children will leave the suburbs for the city. Both generations will be freer to travel. Technology is enabling a Bedouin lifestyle. The combination of demographics, economics and technology is changing the venue of winning locations from the suburbs to the inner city and to the smaller, high quality of life towns. They will have to embrace openness and restructuring.