Maslow contends we are motivated internally by personal needs we have yet to fulfill. Skinner claims we are motivated by external rewards and punishments. Maslow and Skinner both try to understand the basic factors that motivate people and make us do the things we do. At times we push ourselves in a direction, at other times we are pulled into a situation. Affect are specific feeling regarding the personal impact of antecedents.
Cognition is the beliefs, opinions, knowledge, or information a person possesses.
Affect and cognition make distinct contributions to motivated behaviors. You can have negative, positive, or a combination of each type of motivation based on the type affect and cognition that affects you. Negative motivation is caused by negative affect and congnition. An example of this would be deciding to get a job instead of staying home and doing all the house work and yard work. An example of positive motivation would be working hard at that job so you will please your boss in turn for recognition, promotion, or a raise.