Our industry's challenge is to sell the public on DTV when others are slamming it. The good news is that DTV offers such a phenomenally improved experience that it will win on its own in the marketplace. At the International Electronic Cinema Festival in Portland, Ore., I highlighted positive DTV sales trends, while also expressing concern about limited DTV and HDTV programming availability. These numbers are extraordinary for an introductory CE product. It's looking like DTV may turn out to be our biggest blockbuster yet.
Consumers are excited about the technology and many are buying it.
But the magic of DTV is more than extraordinary hardware. For video quality, the number is 100 percent. Audio quality is 74 percent. Availability of programming, however, meets expectations for only 28 percent. As we move forward, broadcasters' willingness to deliver on DTV and HDTV will have a significant impact on the transition.