What is known as Rodeo Drive is what is left of it. Despite the Rancho Rodeos, Ms. Ruiz said, it would be wrong to imagine that the Latinas of the American Southwest were all living in sprawling haciendas. The elegant Spanish ladies in snow white dresses were actually a very small minority. By 1930, Mexican-Americans were more urban than rural. This presented to us an image that allowed us to make connections with other Hispanic Americans.
Connections are part of what the Latina encyclopedia is about.
Then there is the scholarly audience. There is nothing like this available in this area. Part of the audience are also the communities themselves. For the first time they will be able to see what kind of a past we have had.