Supermarkets are transforming themselves into multi-service entities, offering everything and anything consumers may need at one place. Of course not all women are mothers, married, divorced, or have careers, but things have indeed changed. Although the number of men that visit the supermarkets to do primary shopping has grown in the past decade, the ones going shopping remain mostly women. But nowadays, these women just don't have enough time. And when they do have the time, they won't spend it driving around in traffic jams doing errands.
Consumers have new needs.
Housewives twenty years ago are not the same housewives of today. Women have different roles and have had to adapt to these transformations. Meanwhile, globalization and technology have also changed the industry. Bigger, stronger players offering better prices have now entered the market with new concepts. No more ay benditos .