When the user reads them, it is easy to know what it is about. The text should be as short as one idea per paragraph. The users refuse to read additional ideas in one paragraph. If they don't catch the meaning in the first few words, then they stop loading the web page. To give consumers a summary of content, businesses web pages should use the inverted pyramid style and start with a conclusion.
Credibility is most important for the web users.
The users must believe what they read. High quality graphics, good writing and use of outbound hypertext inks can increase credibility. It helps web users go straight to the facts. So, the users may save their time when they read on the web. The businesses must know how to write for the web to allow the buyers to understand what the business is selling.