Cash Flow - the Lifeblood of Your Business Cash flow is the lifeblood of a business.
Cash is absolutely critical in the growth and well being of a business.
Small business owners must plan and prepare for all future events and market changes. The most important aspect of planning is effective cash flow management. Failure to properly plan cash flow is one of the leading causes for small business failures. Cash flow serves several purposes. First, it is used for meeting normal cash obligations such as paying bills.