Baby and toddler products are bought as much by grandparents as parents. They appeal deliberately to their softer more sentimental senses through the use of pastels accented with metallics, interpreting today s trend especially for silver greens. Strong classic colors like red, bright yellow, and royal blue appeal to young children and convey a child s sense of the world. Interpret your color mix or combination of colors according to what you like, to the type of image you want to project and to the age group of your customers. Neutrals like silver gray, white and pale yellow let the merchandise do some of the color talking.
Color is impacted by lighting.
A yellow light creates a more traditional classical look. A high-intensity discharge bulb creates the fashion white look. Lighting creates drama, excitement and even gentleness. To bring customers into the back of the store, use a little more light there. Like a window, which looks toward something else, this draws people in and removes their natural fright at entering dark spaces.