Also include an important benefit or seasonal special your company offers. Ask me how. Make it easy for them to see the benefits your company has to offer. A smart hair designer we know captures more business from the sign she placed on the back of her store than from her standard front window signage. Check out the traffic flow around your store and place signs strategically to attract the attention of the busiest traffic flow.
Curious folks write down the URL and visit the site to find out about the company.
It's the Web site of an auto repair company located in Springfield, VA that specializes in Swedish cars. Put your URL on a big sign and hang it in your window. Put your URL on a sign and put it low on your back window. When you're sitting in traffic, someone behind you can scribble it down and check it out. Drive your URL all over town.