Azriela Jaffe is our expert home business columnist. This month, she discusses the challenge of turning a craft or hobby into a profitable business. When artistic individuals convince themselves that because they love their craft as a hobby, they should turn it into a full-time business, they often run into big trouble.
Artists frequently lack the skills necessary to convert a hobby into a profitable business.
I have so many creative ideas, but I feel very intimidated by the business aspect of this venture. I've never been book smart, but I'm talented with my hands. I have always been able to make pretty things, but the other stuff confuses me. So far, I've only sold five baskets to friends and neighbors. If this artist doesn't learn the business skills she needs, she will not only fail to be profitable, but she could lose the joy she currently receives from making gift baskets.