As production has more than tripled, Craddock's suppliers seem to be having a hard time keeping up. Starting a small business takes hard work, a little luck, diligence, competence, and more hard work. Named as one of the Mississippi Business Journal's 50 leading business women in 1997, Tammy Craddock seems to have plenty of what it takes to succeed. With the help of Mississippi State University's Food and Fiber Center, she created a business plan for the future. You think because you have a wonderful product people are going to beat your door down.
Competition is fierce among the grocers' freezer.
If a competitor wants my spot in the freezer they just simply buy it, and I've had that happen. Jubilations was featured on the QVC cable-shopping channel in February 1997. I was real proud of how it presented Mississippi. The experience was not only interesting and educational, but profitable as well. Craddock said the obstacles she had to face on her way to success made her have the 'I will show you' kind of determination.