All good research begins with a high quality of project design.
Similarly, client organisations should provide such details as they deem appropriate to the agency in order that these may be incorporated within the proposal document. These are the basic requirements and the level of detail required will be dependent on the exact nature and complexity of the study under consideration. This is naturally a matter for discussion between the client and the research company during appropriate briefing meetings. Alternatively, the client should indicate the level of detail required in the proposal document within the text of the written briefing document. In either case, the research agency should know what is required of it and the client should understand what to expect from the agency.