Telcos have varying needs reflecting their foray into multiple businesses such as voice, data, wireless, ISP and yellow page services. Cincinnati Bell's website production facility has the ability to quickly and easily build virtual storefronts using only a Web browser, with the option of choosing from dozens of styles, layouts and color schemes to customize the look of the site in line with customer expectations.
Businesses also can build and manage their web site on their own.
With assistance from Cincinnati Bell, the station was able to use Orbit's ebusiness solution to sell more merchandise through its web site in the first month of adding Orbit's online store solution than the radio station normally did in six months. The station has also learned that it has fans all across the country. Online customers from Florida, New Mexico, Chicago, New Jersey, Canada, California, and of course, Cincinnati have emerged to buy t-shirts, boxer shorts, CDs and other items available through the site. Two great aspects about Orbit's online store service include how easy it was to set up and the fact that I never have to touch the backend of the service. I really don't think that other small businesses grasp what an eCommerce presence can do for them.