Cable offers low cost local advertising allowing you to zero in to your target audience. Cable households have greater purchasing power. They tend to purchase more new cars, major appliances and other big ticket items than non-cable households. Cable can zero in on geographic areas.
Cable systems operate within individual communities.
This makes it possible to select specific areas for your advertising message, without paying to reach people outside your target area. Cable audiences are upscale. Studies reveal cable households are above average in income, better educated with high level occupations and in the 18-49 age range. Cable allows targeting of specific audiences. It offers a wide variety of programming designed for specific audiences and interests.