Economic Renewal Minister Richie Mann released the Nova Scotia Cultural Tourism discussion paper today, at the 1996 Tourism Conference and Trade Show. The paper will result in a cultural tourism strategy for the province based on the needs and aspirations of all cultural tourism stakeholders. The strategy for Tourism Nova Scotia identifies and describes priorities for the development of cultural tourism in the province, based on market potential and how ready the product is to go to market. The success of the cultural tourism strategy will rely largely upon the full participation of the tourism and cultural communities of Nova Scotia.
Cultural tourism has great potential as a niche market.
A poll for Travel and Leisure magazine reports that in the 1980's, American travellers spent their money more freely. Not so in the 1990's, the poll says. There has been a shift from escapism to enrichment. The discussion paper is the work of a provincial interdepartmental committee, representing eight agencies in five departments, each involved in some aspect related to cultural tourism. The committee invites written comments and contributions, and appreciates public support in encouraging cultural tourism in the province of Nova Scotia.