But none of the GM websites are interconnected. They're all run independently. The company realized it would have a powerful combination if it put them all together. And the company is combining an impressive array of brand names and businesses into the e-GM group. And GM hints that it will add new properties to the e-GM portfolio.
Analysts see enormous growth potential with the internet.
That's for all kinds of products. Even so, the automotive portion is still gigantic. They believe that in only four years 8 million cars will be researched on line and that 500,000 consumers will buy them directly via their desktop computers. But it's not just about sales. By using the internet to coordinate its manufacturing, logistics, and distribution, GM can save money, too.