To determine cost per thousand use the same math process you would to determine cost effectiveness. Audited - Radio, television, and print mediums are often audited by independent agencies to validate the size and type of audience that the media delivers for advertisers. Demographics - A term used in advertising that refers to numbers and locations reflected in the audience, i.e., age, income level, place of residence, value of housing, number of children in family, etc. Advertising Rates - The cost of advertising varies widely, both by market and by media. However, always be cautious of rates that are extremely low, because that generally indicates the audience delivered by the media is either low, or hard to identify.
Audited media is generally reliable and fairly priced.
The best assurance of good value is to be sure that you understand advertising values in your market. There is much safety in knowledge. Many churches are fortunate to have members who are skilled in commercial advertising, public relations or marketing. When such skills are available within a congregation, by all means ask those members to assist in the advertising function. Inc. This media consulting firm can provide both general and market-specific advertising program guidance.