You wouldn't have had to wait in line for days for tickets as some did or even sat through Episode I of Star Wars in a theater to know that the Lucas Company finally got around to releasing the prequel to Episodes III and IV of the Star Wars series.
Ads are everywhere.
Stores of every kind have Star Wars movie theme items to catch your vulnerable eye. One can't even stop in too many fast food establishments these days without being confronted. Pizza Hut, Kentucky Fried Chicken, and Taco Bell are co-sponsors of a game with two ways to win. Oh, if only it were that simple to defeat the greatest force of evil known to man. As a child, I wondered how that ever could happen.