Children process what they see on television differently than adults.
Because of their age they are not able to evaluate and put into context the messages they are receiving. Violence in the media has a greater effect because of this. Because young children are not able to distinguish commercials from the real program, they are particularly targeted by ads. They are not aware of the persuasive nature of commercials, or that commercials are designed to sell them something. They have understanding of what they are viewing, but cannot give it a context.