How to Write Headlines Without a Headline - You have Nothing. These kinds of Advertisements are your leaders. If you cannot write an Ad that draws attention, you are stopped without even starting your advertisment campaign. OLD steady rules called AIDA which are needed.
AIDA formula works.
It doesn't really matter. What mattered was that you forked out money to buy the newspaper or you picked up the newspaper to read the article and now have the newspaper in your hands, getting it much closer to you until you actually purchase it and make it your own. But that is just newspaper headlines. You are selling products or services on the net. Your Ads must be something catchy, and your advertisement must keep the reader reading and interested all the way to the checkout stand.