Those who see themselves on the cutting edge of progress hold the view that banners are a reputable part of the more modern, more efficient, and more profitable improvements. Banners are the products for effective advertising. They come with computer hardware, software, printers, plotters, and change. They come with the concepts of marketing, branding, and presence. But think of big banners from the perspective of the customer.
Big banners are easy to see.
They are big. Bigger is better. Big banners can't miss unless they are hung in the woods, inside, or in the unexposed alley between buildings. Big banners are simple. In fact, they work because they are simple.