Their value statements are quite clear as to what the corporations' values and beliefs are. Values can not be authoritatively directed. Authoritatively directing someone else to do something does not work. Leaders influence cultural and ethical values by clearly articulating a vision for organizational values that employees can believe in, communicating the vision throughout the organization, and institutionalizing the vision through everyday behavior, rituals, ceremonies, and symbols, as well as through organizational systems and policies. Every statement and action of a leader is closely scrutinized and will have an impact on the corporate culture and values.
Actions often speak louder than words.
There should be a fair distribution of profits and leaders should recognize their indebtedness to those who follow. Leaders assume stewardship of limited resources and exercise personal restraint so that meaningful relationships in the lives of followers are honored. Leaders subsume their needs to those of their followers and learn how to make a commitment to the common good. Leaders know how to bear, not inflict, pain. In the book Maximum Leadership by Charles M. Farkas and Philippe De Backer, the authors quote Allen Sheppard.