I, end users get the goods they want from retailers. Those products are ordered and reordered from producers, in response to sales, usually via wholesale-level Internet or private Intranet transactions. The end user gets the product directly from the distributor. This channel bypasses retailers and thereby undermines the retailer's business. Services and the Internet Many of the most publicly visible inroads of Internet commerce are in the service area, and most of them are Dellphic in nature.
Airlines provide a good example.
Incentives so far have been limited to offering frequent flyer bonus miles and spot discounts on approaching flights with unbooked space. As a result, except for travelers who seek a complicated set of travel services, direct Internet purchases will undoubtedly continue to siphon market share away from traditional travel agents in the airline ticketing business. The same goes for booking cruises, hotels, tours etc. Financial services is another area undergoing rapid change. While depository institutions have been moving in the direction of Dellphic service delivery for years, most early efforts were devoted to building proprietary platforms.