Organizers of campus 2000, a six-day Internet fair in Valencia, are hoping that such events will boost Net penetration in Spain. We don't expect Internet sales will take business away from the shops, but in particular situations it is useful for our clients. Many are from regular customers but a large number are from men looking for presents who are more comfortable buying over the Internet than walking into a women's clothing store, says Ms. Carasso. Its plan is to take advantage of its 12,000 delivery mopeds during slack hours by having them carry books, videos, food, wine, cigarettes, and so on. The pilot project now operating in Madrid offers 500 products to 130,000 households.
Customers can order by phone, adding other goods to their pizza orders, or on the Internet.
They are young, urban and the majority are Internauts. She says that after only a few weeks it is too early to say how sales are going, though Telepizza may face a stiff cultural test in a culture with enshrined attitudes toward food and mealtimes. Internet banking in Spain is better established than is B2C commerce. Mortgage and broking customers are among the most profitable for the bank, he says. Selling simpler banking products via the Internet can involve spending more to attract a client than will ever be recouped in profit for the bank.