We are discovering that the brain is not neatly divided up into pigeonholed functions as we once thought. Through research on brain-damaged subjects we have discovered that if one part of the brain cannot function other parts try to compensate. Depending on the damage, the entire function may shift to another part of the brain. But beyond being amazing, it gives us some insight into how our brains are constructed and how our minds function. And it is much more complex and incredible than we once thought.
Business provides a great laboratory for observing the thinking process and the mind.
We know for example that linear or logical thinking is not enough. There are many rational business thinkers that go under. It is clear that being able to 'think out of the box' provides a competitive edge. One of the concepts for 'thinking out of the box' is associative learning. The basic concept of associative learning is that everything is connected and networked, just like in our brains.