Software and hardware will soon meld the world of computers and entertainment. Whether it s MP3 in the car or PDAs browsing the web, there will be a new device released every few months until they all come together within the next ten years. In time, one small color screen with a stylus will deliver the web, broadband entertainment on demand, all the software you need and other information services. Soon we ll have access to software that allows users to block all forms of advertising, in much the same way that anti-virus software blocks viruses. If everyone in the future started blocking all the ads on web pages, broadcast programs and radio stations, the advertisers would leave and the industries that produce content would wither on the vine.
Advertisers foot the bill to give the public cheap entertainment.
Plus, the American culture loves advertising. The Super Bowl is as much about advertising as it is the championship football game. The information age should be no different. In order to succeed, advertisers must reassess the possibilities. Technology and demand are pushing for things to come together.