Swiftly provide top quality value that delights the customer and at low cost. Maximize shareholders' return on investment. Build intimate relations with the customer, stake holders, and partners. The improvement must strive to achieve all goals without having to sacrifice one for another. Strive for perfection.
Continuous improvement strives for perfection.
We must continuously benchmark our products and processes against the best in the industry. Our best today will be relegated to tomorrow's industry norm. Beating the competition isn't good enough. Institutionalize beating your own performance over and over.