The case statement uses visual as well as written persuasion. It is professionally designed, with photography and charts. It is well printed, often using full color. Therefore, it can be quite expensive on a unit-cost basis. For that reason, case statements are used in conjunction with major gift cultivation.
Campaigns vary in how they distribute case statements.
Linking the design and format of the case statement to its function within a specific campaign is one of the most important nuances of campaign communications strategy. The mini-case is a less expensive vehicle used to solicit gifts of a modest dollar level, for example from young alumni. Since it is targeted to a particular segment of the institution's constituency, the mini-case may also emphasize certain aspects of the overall case. Or, the campaign may need several distinct mini-cases. Typically, these include trustees, volunteer leadership, and major donors.