Almost as many definition as the number of people that have written about it. Something that is passed down through the generations Something that shapes behavior and one's perception of the world. It is consistent, but ever changing. Prefers working with family members and distrusts those outside the family Values Be cautious about assuming your cultural values in other people, or that yours are the best in other peoples' circumstances. Beware of surface appearances.
All people are rational maximizers, but they differ on what they maximize.
Must understand the language to fully understand a culture, and understand the culture to fully understand a language. High context - Meaning is mostly transmitted by the context of who is communicating and in what situation.