For a quick test, read aloud a few paragraphs from various sections of the material you are considering. If you run out of breath between periods, or the words tangle your tongue, continue your search for effective materials. Checklist Tone is conversational. Information builds on what the reader already knows. It does not conflict with her experience or cultural beliefs.
Content enables the reader to affect outcomes, and enhances feelings of control.
Writing is consistently strong, clear, and concise. All rights reserved.