Allegiance refers to our emotional and cognitive response to the character. In film, this is achieved by one person playing one character. In addition to a continuous physical presence, attributes that contribute to the recognition of characters include vocal properties, music, names, descriptions, actions, relationships, and roles. We have found that kinetic typography can easily become confusing if there is no significant differences among the typographic representation of characters. Thus, it is important for each character to be represented in a consistent manner.
Attachment refers to following characters in time and space.
For example, in film, a camera may follow one or two characters through time, while other characters appear only as they are encountered by the main characters. Film-makers user various techniques for attaining attachment. In all the kinetic typography experiments we have made so far, characters are situated in the same time and space. We are experimenting with more complex stories to explore how we can achieve attachment in kinetic typography. Subjective access is how much we know about the inner life of a character.