Failure of expatriates. It is based on the ideals of mass consumption, production and communication. Transnational corporations serve to co ordinate production across national boundaries through networks of production sites, labour sources and market outlets. Organisations will become TNCs in response to limitations in their domestic market, market restrictions in other countries, expanding opportunities in other countries, blurred national boundaries and global norms in taste and preferences. Three key managerial challenges lie in globalising production, effectively managing a global workforce and accurately assessing the international environment.
Control is an emerging issue.