Yet their site features images twice the size of IBM s, and home users will suffer as a result. Maybe they d be more successful selling iMacs if their pages were a little more considerate to their targeted user. Max was distracted by too many pages featuring animated GIFs. Once a page loaded, it typically contained lists of text easier to digest when printed than when viewed on a screen. ActivMedia Research reports consumers may be initially attracted to sites because of bargains, but only an enhanced and satisfying shopping experience will bring them back for repeat visits.
Customer satisfaction is what matters.
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