Polls do the thinking for you. Polls eliminate risk and provide alibis. The marketing research that steers corporate America is now steering presidential America. The president comes out for Viagra. Hence, the president is doing a good job.
Democracy appears to be at work.
Creativity and innovation are smothered by what the research says. The polling and research business is filled with mediocrity, shortcuts, and, increasingly, bad research. Now, at about five minutes into this piece, magazine readership surveys say that I am at risk of losing you as a reader if I don't change the tempo. So I am quickly shifting to U.S.A Today format. Research says that I am now 65 percent more likely to get you to finish this piece.