A mission statement, ordering instructions, links to other sites, descriptions of the quality, workmanship, etc., of the product. Skip all the pre-amble rhetoric. The real problem of stolen overseas credit cards and you. DO NOT just ship out product and expect to be paid. Do your homework on these orders or don't complain when you wind up eating the loss.
ALL banks require the merchants, once set up, to deal directly.
So companies touting extra cost for extra services is basically hogwash. Look for complete online breakdown of ALL costs before doing business. Usually higher prices. That little known class of Spammers are finally being dealt with. This is normal and accepted.