Southwestern Marketing Association with Subhra Chakrabarty, Gene Brown and Robert Widing. Earned the Richard D. Irwin Distinguished Paper Award. Earned the Robert P. Leone Best Student Paper Award. A Market Profile and Marketing Strategy Implications invited book review, Journal of the Academy of Marketing Science , Summer 1999. Citibank Advertising Challenge - Classroom Project, Students are required to create a multimedia advertising campaign for a bank card.
Competition is national in scope.
Rated very good in both graduate and undergraduate settings at Wingate University. Discussant for the 1999 Academy of Marketing Science Marketing Strategy Track. Reviewer for the 1999 Academy of Marketing Science Marketing Strategy Track . Reviewer for 1998 Academy of Marketing Science Relationship Marketing Track. 1998 Marketing Education Track Chair - Southwestern Marketing Association.