Those between 35 and 44 years of age spend more on housing than any other age group, which makes this generation the strongest market for the home improvements. This generation represents nearly 45 percent of the American population. This group spends twice as much on remodeling as the typical home owner over 64 years of age. Studies show that Baby Boomers will do whatever is necessary to make their homes as comfortable as possible. From extensive room additions for entertainment to larger bathrooms for relaxation to extended kitchens for easier dinner preparation, Baby Boomers set the home improvement trends.
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With Baby Boomers entering their peak earning years, they are choosing to stay in their current homes and investing in home improvements. Multi-generation housing will become an increasing trend for Baby Boomers as their family size increases. Nearly two-thirds of Baby Boomers are married, and more than half have children under the age of 18 still living at home. In addition, more than six million Baby Boomers are currently grandparents, and that number is expected to quadruple over the next 10 years. This generation has the money to invest in home improvements.