And they're easy to do. Those who publish printed material do so relentlessly. If it works for them, it will work for you. If so, you are missing a grand opportunity. There is little to be learned from nice things said.
Criticism is another matter.
And prices are far out of reach. But small business can implement many powerful aspects of CRM on their website. As a leader in implementing CRM, he is much in demand these days. If you want a glimpse of the future in building better customer relationships and interactivity on the Web, this is a must-read. But it's not easy to do.