We've signed yearly contracts so this should be a good indicator for what we may end up with at the end of the financial year. Sun TV, he guesses, charges between Rs 8,000 and Rs 9,000 on an average per 10 seconds. We deliver the same GRPs, or gross rating points, as Sun, at a lower cost to advertisers. Vijay TV, which was established as GEC TV by an entrepreneur in Chennai in the first half of 1995, was bought over by Vijay Mallya's UB Group in December the same year. Today, the UB group holds only a 7.5 per cent stake in the channel.
Competition is bound to get tougher.
Raj Plus and Nila are already up and running, and another channel, Jaya, is just taking off. As happens in every other fragmenting market category, the going may get harder for each channel in Tamil Nadu. Dreaming of being among the top rankers may be meaningless unless commercial growth leaps and bounds too. Perhaps Vijay TV can show us that over the next three years. Click here .