An advanced Web site can provide product information to consumers, allow clients to search databases, enable shoppers to buy merchandise, or simply entertain. This medium is in its infancy. Creative companies and individuals are coming up with new and effective applications every day. As with any communication medium, it is important to first identify your audience and objectives. After you have identified your audience and objectives, the next step is developing content for your Web site.
Content includes text, photos, graphics, animation, audio and video.
These various content elements are referred to as assets. Unlike conventional media, a Web site allows the user to link, or jump around, to other sections of the page or even other Web sites. These hyperlinks are what separates the Web from other media such as print. This is one of the most powerful features of the Web and will influence how you plan and develop your content. Effective use of hyperlinks greatly enhances your content.