That's an often-asked question for which there is no pat response.
Answers can range from a short retort to a lengthy description.
Honey quality lies in the eye of the beholder and taster. It's subjective in so many ways. That's why I don't enjoy judging honey shows. For a more in-depth discussion of this see ENY 129, Honey Judging and Standards . I will mail out copies on request while they last.