It's just been within the past decade or so that a number of forces have combined to push us back toward home-based business as a norm rather than an exception. Obviously, then, you need to start giving some serious thought to targeting the home-based entrepreneurial market in your service area, and getting your products and services to these business owners. First, start by checking to see if your state has a home-based business association. Our community chapters hold regular meetings to distribute information to home-based entrepreneurs and encourage networking among our members. Several of our chapters produce local directories and newsletters.
All publications are available to the public for a minimal charge.
Another source would be the public records at your community clerk's office, since home-based entrepreneurs in some communities are required to hold a city business permit. If you should find an association of home-based business people in your town, consider contacting the group to make a presentation to them about how they might use your products or services to fulfill their needs. We've had speakers give presentations on bookkeeping, computers, insurance, and a variety of other topics related to business and the quality of home life. You can use the opportunity to reach out to the home-based business people, introduce the importance of issues related to your product or services, and perhaps pick up a prospect or two along the way. Thirty-nine million people are waiting to hear from you.