Society and culture perpetuate the belief that high-risk alcohol use is a normal part of the campus experience.
Alcohol is abundantly available and inexpensive.
State and local laws and campus policies are not consistently enforced. Bars, restaurants, and liquor outlets use aggressive promotions to target underage and other college drinkers. Promote alcohol-free social, recreational, extracurricular, and public service options. Create a health-promoting normative environment. Limit alcohol availability.