Vendors, Enterprises Weigh Wireless Costs and Benefits, Summit Strategies analysts discussed challenges that vendors face in selling wireless-data solutions to businesses. At first glance, these priorities make sense.
Customer service is obviously crucial to success, and a priority at any time.
But it's especially important in an unsteady economy. After all, retaining existing customers is far less costly than attracting new ones. And wireless data is still new territory for many companies, thus an easy place in which to cut back. But we believe this survey indicates a disconnect in many companies' understanding of the potential value of mobile and wireless computing for their bottom line. If they dig a little deeper, they may find that providing mobile and wireless access to employees and customers is an important key to improving service.