In this world of increasingly free market enterprise, whenever there is a new form of communication, there exist advertisers who will want to use it to market their products and services.
Businesses also use the web as an important form of communication with clients.
With the advent of better, more accessible and more error-free software, and more software companies who are willing to offer web and Internet services, many companies are jumping onto the information superhighway. It was also found that those in the over-50 age group were most likely to have tried shopping at least once, and were the most frequent shoppers overall. However, Internet commerce will not take off until consumers are satisfied that this new medium has effective security safeguards. In the meantime, the survey found that the print medium has gained a lot of business from the Internet. In fact, books on the Internet are generating more sales than actual on-line commerce.