Repeat sales are different, you get much more specific users. Some boats appeal to entry level boaters. You are dealing with high to low incomes. Just because you are an entry level boater does not mean you are poor, this may just be your first boat. One designer hopes it never is.
Boats are something certain people have.
They are special. Today's boat marketing descriptions look like a floating condo. When you come into the industry, your first experience needs to be as positive as possible. There are problems with the size everyone wants the industry to be. A few years ago a major builder was looking a making a much larger craft than they currently make.