These range from sources for technical expertise and standards-monitoring to certification programs for finished boats, trailers, marine products and retail services. The Government Relations department advocates fair and reasonable legislation and regulation at the state and federal levels, to protect boaters' access to their sport as well as manufacturers' concerns. Other areas include the compilation and analysis of industry statistics, and the promotion of the full range of boating activities to the public and the media. Education is an important aspect of NMMA's activities. The Westlawn Institute of Marine Technology, based in Stamford, Connecticut, administers a highly-regarded distance learning curriculum.
Boat shows are the industry's key marketing tool.
NMMA produces shows in more than 18 major markets. These are appealing, fun and educational events for the public and high-quality, productive venues for exhibitors. North American coverage is provided by successful shows in Toronto and Mexico. NMMA's headquarters are located in downtown Chicago, with regional offices in New York, Washington D.C., Miami, New Orleans, St. Louis, Stamford, San Diego, and Toronto. The staff implements the policies and objectives of the Association's 30-member Board of Directors.