If you do not like certain behavior from the other side, the worst thing to do is to argue with them. You will become exhausted, and the other side will be happy. Attention can be used either to your advantage or to your disadvantage. I can reinforce desired behavior on the part of the other side simply by paying attention to it. Attention is a tool that must be employed with discretion, especially in conflict resolution.
Attention is universal.
For example, if you and I are friends and I suddenly tell you that I do not want you to be my friend anymore, you will feel hurt, anger and hostility at this rejection. People who work in marketing analyze these factors when advertising products. Of course not. Sex is a very important drive, which Freud understood. One should also examine his or her own self to see what motivates him or her.