They want presentation that helps them find what they know they're looking for - and what they might not know is in the newspaper, but relates to their interests. Newspapers that run more promotions of upcoming and same-day content have higher reader satisfaction levels. Newspapers need to help infrequent and selective readers find more of what's in it for them. Newspapers that have adaptive, constructive cultures have higher reader satisfaction. More than 80 percent of the Impact newspapers have defensive cultures, which resist change.
Constructive cultures expect achievement at the individual and group levels.
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