All signs point to a bright future for electronic commerce.
And a Nielsen Media Research report says 20 million consumers made purchases on the Internet in the past year. To be sure, these are impressive figures, but online sales transactions are overrated. Successful E-commerce is about relationships, not just transactions. But the Internet is changing the dynamic between companies and their customers. The Internet's main impact on business is that customers are no longer constrained by access to local merchants or vendor catalogs.