The Lucky 13 Interview Tips 1. Know the Reporter's Agenda Ask what the focus and scope of the interview will be. Plan Ahead Prepare for the interview by thinking up some questions you may be asked. Practice the answers. Be Concise Keep your answers short and to the point.
Brevity is especially important for television and radio.
However, don't simply say yes or no. 4. Don't Use Jargon Try to stick with words most people would understand. If you must use unusual terms, explain them. If possible, incorporate the question into your answer to create a quotable statement. Your opinion becomes an expert opinion when it's reinforced with data.