Determine when they will be doing their newscasts. A wealth of information can be gleaned by listening to the station to get familiar with their format. Weekend news staffs are minimal. A reporter will probably not physically come to the chapter program on a weekend, but it is a slow time. This means a phone call or visit to the station on a weekend could get coverage for the event.
Coverage is limited only by imagination.
This is almost guaranteed to get the event on the air. Before pitching the story to a television assignment editor, think visually. Then paint the picture for the editor within one minute. Get the person excited about it. The spokesperson must be enthusiastic, clear, concise, and well versed in the subject.