Consumers find a wide variety of sites that use personalization and customization.
So many, in fact, that they now expect the sites they visit to use this technology which means they are disappointed when they don't find these features. It's time to look around and experience the web as your audience does so you'll know what they're accustomed to. Then consider enhancing your site with some of these loyalty-building techniques. Then, mass customization techniques are used to produce and ship the doll. As consumers experience this level of customization more frequently, they begin to assume that since the technology is available, all sites should be able to offer this convenience.