The alliance consists of the most respected publishers in their industries. The special bond between the trusted publishers and their loyal readers is leveraged to provide advertisers valuable space within editorial of these business-oriented communications. We have a national sales force that sells the ad space and understands the dynamics of B2B marketing. You can maximize revenue by capturing buys targeted to your publication. In general, B2B ads are much closer to editorial than in the consumer world because people in business are dependent on knowledge to do their job well.
Advertising becomes career-critical information.
In fact, business people aren t as sensitive about providing business information as compared to personal data. An e-newsletter program is complex. B2BWorks has a dedicated staff as well as a national sales force to manage the program and sell ad space. The CPM depends on the information you have collected about your subscribers. Advertisers pay more to advertise on an e-newsletter with a defined audience base.