This person who disliked computers so, had accomplished more with her iMac than a whole departments of computer specialists might have done. I was terribly impressed. I was also a bit amused that this person whose life was so completely involved in aesthetics didn't seem to recognize that she owned a computer designed to be beautiful. She appreciated that it didn't take up a lot of room, and was grateful that she didn't have to fiddle with it, but to her it was apparently just a tool. It wasn't that important when I bought it, but I think it makes a difference.
Color is important.
I would like to see someone do a study of a company which let it's employees choose the color of their own computer. I'll bet the results would be surprising. I'll bet she's right. Bell Telephone was one of the first companies to invest in efficiency experts to help reduce their cost of labor. Decades ago, Bell commissioned a particular study regarding the effect of lighting upon worker productivity.