Here are some things to remember. Bargaining will not turn you into a social outcast . All a shopkeeper sees when you walk in the door is dollar signs. If you are willing to spend, he is probably willing to make a deal. He knows that everybody is trying to save money these days, and bargaining shows readiness.
Bargaining is a business transaction .
You are not trying to cheat the merchant, or get something for nothing. You are trying to agree on a fair price. You expect to negotiate for a house or car, why not for a refrigerator or coat. You have a right to bargain, particularly in small stores that don't offer discounts . Small stores should charge lower prices because their costs are low.