Learn from them, then walk away from them. When you re breeding cows, some matings just work out better than others. Sellers do not set the price in the market - buyers do. Cattle are only worth what someone is willing to pay for them. Without buyers, there is no market.
Customers have to make money.
We would much rather sell animals and embryos to people and watch them make money, than watch them struggle, lose money and never come back into the market again. It is very easy to get discouraged. Have a good product. When I go to a sale or farm and see something that is not as advertised, I remember it forever. An animal that isn t well grown, or doesn t look the part, sticks in your mind much longer than one that really does look the part.