According to Accenture, customer-centered activities will be the primary concern of more than 60 percent of all businesses within the next two years. Thousands of companies are expected to spend between hundreds of thousands of dollars and tens of millions of dollars to try to get and keep their customers as we move through 2001. Published in partnership with Computerworld, this new book reveals winning strategies for leveraging the latest technologies to acquire and retain customers in today's marketplace. The Internet has become the way how business is being done, not a nice add-on.
Customers drive demand, and demand is changing constantly and in real time.
CRM at the Speed of Light is a no-fluff guide for business leaders who need to make informed IT decisions about how their company will make the customer experience more immersive. This book discusses the importance of the customer life cycle the key to retaining the customer in a long-term lucrative relationship. The evolution of CRM from old-school sales management techniques to current practices Instructional techniques for opening new businesses and managing customer relations on the Web. CRM leaders weigh in with their view on what exactly CRM is so that there is no doubt where they stand. Thus the map of the CRM landscape that I've developed shows where the landmines are and how to walk safely through to your version of client driven nirvana.