Liggett publicizes a study by Arthur D. Little showing that smoking Chesterfields has no adverse effect on the throat. A landmark study by Ernst Wyndner shows that painting cigarette tar on the backs of mice creates tumors. R.J. Reynolds Tobacco Co. for the death of her husband from lung cancer.
Cooper loses the case.
It's a nationwide two-page ad that states cigarette makers don't believe their products are injurious to a person's health. We are, then, in the business of selling nicotine, an addictive drug. 1964 U.S. Surgeon General Luther Terry issues the first surgeon general report citing health risks associated with smoking. U.S. Congress passes the Federal Cigarette Labeling and Advertising Act, requiring a surgeon general's warning on cigarette packs. All broadcast advertising for cigarettes is banned.