News Bureau is a division of The Communications Partnership, Inc., a Miami, Florida public relations and marketing communications firm with affiliated agency partners in principal cities throughout the United States and Canada. Founded in 1979 as Scott E. Ross Associates, the firm is, perhaps, best known for creating the media relations and marketing blueprints which catalyzed the social and economic revitalization of the City of Miami Beach and helped establish Aventura, Florida as an international resort destination and high-end corporate hub.
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Ninety-eight years after Edward Bernays laid the founding infrastructure on which the public relations industry has prospered on the corporate nipple, News Bureau is unbuttoning the conventions of traditional consulting relationships by segregating bundled agency services into accessible, affordable service bureaus and shifting the onus of performance from the client to the agency. News Bureau has installed accountability between the masthead and bottom line of agency billing statements. If News Bureau doesn't perform, News Bureau doesn't get paid. We believe Mr. Bernays would be impressed.