In many ways, investing 1000 is much more difficult than investing large amounts. The pocket money cost of Jeff Koons Puppy in front of the Guggenheim museum also attracted many people, particularly local people. If you want to change the city image it is a good idea to get the support of the people in the city. In fact this is the key. What has been achieved through cultural investments in Bilbao is that the exterior diffusion of Metropolitan Bilbao's image is now associated with leisure and culture - not industry.
Cultural infrastructures have an important role to play in cities.
They contribute to higher levels of competence, creativity and security, not to mention social cohesion. They promote a better understanding between different cultures and different generations of the society. Likewise, they encourage the citizens to participate more actively in collective development, thereby bringing about a greater awareness of identity and benefiting or creating local traditions. The Association Bilbao Metropoli 30 has been the driving force in bringing radical change to Bilbao. It comprises 30 towns of greater Bilbao and includes representatives of the Basque government, the city authorities, the university and major companies.