Fundamentals of marketing and marketing functions, including planning, pricing, promotion, and distribution of goods and services to present and future customers. Analysis of retailing operations, its environment, promotion, personnel, buying, merchandising, expense control and customer service. Examines the sales management process, including the development of a basic company philosophy toward the sales staff, the selection of personnel, motivation of personnel and supervision techniques. Studies advertising from the point of view of the person who uses, plans and develops advertising as a part of an everyday business routine. Includes concepts and terms that are important to the development of advertising in social and economic contexts.
Course serves as a catalyst in the movement of products from production to use and consumption.
Student initiates, develops, refines and presents a project that demonstrates comprehensive knowledge of marketing. All rights reserved.