The class is set up with a business-like atmosphere with different teams handling different fields of operation. One team handles the research. Another team handles advertising. Another team is in charge of public relations. The whole purpose of the class is to have communication between the people in each team and interaction from team to team.
Different teams bring up to other teams what needs to be done.
There is a lot of brainstorming. GSU was one out of only four colleges in the state of Georgia to be selected for this type of program. Their goal is to come up with a company and logo, which they have done. They called their company Southern Spectrum Marketing. With their company, the students are planning a carnival which will be held on April 5.