The result is a powerful new set of business metrics that senior management in every industry will find essential in transforming their e-businesses into sustainable revenue engines. Informatica clients include executives and managers in industries ranging from financial, manufacturing and retail to software and utilities. Over 900 major companies world-wide rely on Informatica's analytical solutions. Informatica is a leader within the fast-growing business intelligence and analytic applications markets. The business intelligence market consists of applications that are typically customized by enterprise divisions or business units to analyze data sales, marketing or financial records, for instance that is processed by operational databases.
Analytic applications are similar, but they are pre-packaged and are simpler and faster to deploy.
Both types of applications require powerful, data warehouse-based data delivery and deployment platforms that can optimize the extraction, transformation, cleansing and storage of production data in order to prepare it for analysis. The sophistication of enterprise decision support has grown considerably since data warehousing was introduced in the 1980s as a means of collecting and analyzing information from operational databases. These applications are able to thrive because of the abilities of their enabling technologies to deliver consistent, compatible data quickly and in a form optimized for user analysis. Today the decision support market is a fast-changing phenomenon with new applications and new enabling technologies appearing almost daily. Enabling technologies must facilitate the transfer and sharing of control information among these components and they should permit centralized systems management and control.