The design that visitors don't see is the structure that makes it simple for non-technical managers in the firm to update sections of the site themselves, says Rothenberg. Database-driven forms allow the firm's human resources manager, for example, to update job postings and the public relations manager to keep news releases current. Creating content that would establish their expertise was difficult. Because of the sensitive nature of their designs, only one-fifth of the Mission Critical Facilities Group's clients allow their names to be used online, and few will allow specific descriptions of their projects. Einhorn receives and forwards questions to technical staffers, and so far, they've not been stumped.
Content drives the site, which also includes cutting-edge design.
Although many companies avoid using animation, EYP isn't worried about shutting out users with low-end computers. They wanted a seamless transition from the firm's traditional publications and portfolio to the Web site. They wanted something that was lively, informative, and interesting but not overwhelming. The result is a brightly colored, streamlined design that is easy to navigate, yet provides layers of information for visitors to explore or pass over. There's plenty of project information on the site for those who want it, but it's tucked away in clearly labeled sections of the site, with links to more detailed information.