What we are not adapting to is the world that does not change. We find ourselves very impatient with long lines. And today a long line is three people. There are several issues I see that are related to brands. First of all, the technology is enabling companies to create products for very narrow segments of the market.
Databases help with that.
Design tools in factories are programmable. That leads to custom products. And new sales channels, like the Internet, are growing. This has led to a proliferation of products. You have liquid detergents in multiple sizes.