Before you can get what you want, you have to know what you want. And the key to knowing what you want is laser-sharp clarity . When you can establish these conditions, using brief, precise statements, then you will be able to easily convince others that you are ready to do business to make your idea happen.
Clarity comes from a one-page pitch.
Answer these questions in 20-30 words or less each, and you will be on your way to getting real traction with your business. Describe your idea in terms of what is the impact on the customer of your idea. Aim for the impact with the greatest value. A strong value proposition is a tight, focused mechanism that involves a single customer to create a single effect. At this stage of your business, your value proposition must be simple and direct.