Currently, one in four websites retains client profiles. Overall, the value gained by tracking behavioral information at the site and using past purchase history as an indicator of potential future purchases opens the door to sites that better understand personal interests and tastes. Adaptive sites use similar information statistically to enhance the value of site visits for the visitor over time. Sites with the highest levels of consumer loyalty use consumer information to a greater degree than other sites. This suggests that Consumers are validating the idea that, in the end, the interests of the Consumer and those of the Website business are well served by these technologies.
Adaptive functions add utility to the internet.
They are responsible for some of the magic that is unfolding online in Customer Service.