However, even college and university stations that have adopted a primary format have alternative programs. I tell my students that college radio is the last place they can be flexible. College radio has greatly contributed to the music industry by serving as a testing ground for new musicians, Sauls says. That's why most college stations carry alternative music. But once groups become well-known and are played on commercial stations, college stations tend to drop them.
College radio can also be flexible in regard to non-music offerings.
College and university radio stations do not have to worry as much about that. They may not have the most listeners, but they usually have very loyal listeners.