This is a day of fun and learning for about 300 Island women. We will have a booth there as well as a variety of handouts to entice the main grocery shoppers into serving more pork. This is sometimes a tricky balancing act - trying to order enough to last when other provinces are at the development stages and trying to keep within the budget. Getting our message out there depends on our ability to supply top notch, credible and attractive resources to all sectors dealing with our product. The purchase price was not disclosed.
Closing is subject to certain regulatory and other approvals.
The acquisition includes the meat processing plants operated by Hub Meat Packers Limited in Moncton, New Brunswick, and by Larsen Packers Limited in Berwick, Nova Scotia. The Hub and Larsen brands are also included in the acquisition. No changes are currently planned for the businesses or their operations. Hub and Larsen will continue as separate operating entities with current management. David Rinzler will continue as President of Hub Meat Packers and Karl Larsen will continue as President of Larsen Packers.