Reward programs should reinforce the firm's philosophy that employees are not hired for a project, they are hired for a career. Retaining and mentoring existing staff builds continuity and firm strength. Individuals that work together over a period of time complement each other. Finally, employees that feel appreciated are more likely to go the extra mile. Design firms are notorious for often requiring late hours.
Deadlines are short or the marketing staff receives proposal information late.
A staff that feels valued will be more willing to give extra than one that does not feel appreciated. S tart by making your employees feel that they are an integral part of the organization. Each individual should understand your firm's mission and goals. They must see how their performance impacts the success of the firm. And they also must see the benefits they will receive from helping to reach established measures to that success.