Literally, too much information destroys the value of that information. The problem becomes more obvious in Internet commerce. As the numbers of buyers and sellers increase, the inability to gather precise product information defeats any attempt to insure buyer satisfaction. The Internet compounds the problem of finding the best product at the best price by providing too much scattered and poorly structured information to be useful for the average buyer or internal user. MartSoft believes the e-commerce connection should be more efficient, and simpler.
Computer programs can do the grunt work of matching a buyer's needs to all the available products.
This can be done automatically, delivering the right information to the right person at the right time. More precise search technology allows users to find exactly what they need more quickly and efficiently. An interoperable catalog engine breaks through technology bottlenecks for free information interchange among catalogs and a streamlined supply chain. Any changes on price, new features, or promotions in any catalogs are reflected in an accurate and timely manner. Backed by private and institutional investors, MartSoft is ready for rapid growth.