Marketing Sheep Dairying is essentially an entrepreneurial industry, but help and advice on entering the industry as well as about marketing is available to all members of the B.S.D.A. who also have a Technical Advisor who is an expert sheep nutritionist as well as giving essential advice on wormers, antibiotics and other problems which may affect the milk. B.S.D.A. have also taken on a P.R.Consultancy to help with sales. Make a product like yogurt, cheese or ice cream and sell that. Some milk can be sold by the pint, fresh or frozen, to shops and allergy sufferers. Finding markets for milk is often difficult at first.
Demand can be greater than supply on a year round basis.
Larger cheese factories are taking sheep milk on board to add to their range of cheeses and existing processors are looking for extra milk to service their increased sales. Information on these markets is available from the B.S. D.A., but members are urged to do some research themselves. Skill, imagination and superb presentation is required to market Sheep Milk Products at the price range they deserve. Lower yields and more sheep will not provide the same income since the cost of feed and housing will be the same with less milk production to off set. Winter milk production is, of course, more expensive, but usually carries a premium price.