Meanwhile, we appreciate your patience. It featured Steven Little, President of The Queensboro Shirt Company. Queensboro sells embroidered corporate apparel to corporate accounts through a mail-order catalog. Queensboro decided to begin by opening the site to existing customers only. They offered customers the incentive of free shipping and some web only discounts.
Customers can search the apparel on the site by color, size, item number, price and keyword.
Let's say your company color is orange and you want to see only garments available in orange. Perhaps you know you want a turtleneck, but don't know what style or color. The web site let them substantially cut back on the number of catalogs send out. Yet the site allows such great efficiency that not a single person has been added to the staff. So clearly, it is important to ensure that the site works and looks well in AOL's unique format.