Keep your ads consistent. If you use a logo, include it in both your Yellow Pages print and online ads. Speed is essential. Design an uncluttered ad with your customers' time in mind. Make information easy to access with simple graphics that are quick to download.
Convenience is key.
Make your site easy to use and logically organized. Include important information such as operation hours, phone number and address. Be interactive and informative. Give customers fast and simple options to communicate with you, such as email links and toll-free telephone numbers. Learn about your customers.