They are also assured that there will be consistent ad quality at the local level and that their vehicles will be showcased in the most effective manner. In addition, KAAS monitors 220 of the country's top newspapers for use of KAAS' specially coded artwork and reports back to manufacturers in detail. They measure which ads are used most, the size and style of the ad, the frequency of appearance, whether the ad intended to sell or lease the vehicle, whether the brand was the only one displayed in the ad, etc. This is important information for manufacturers who want proof of KAAS' value and also want to track local advertising of their vehicles. Newspapers and ad agencies are the end users of KAAS materials.
Automotive ads represent a significant percentage of a newspaper's advertisements in any given week.
Local car dealerships benefit by eliminating the time consuming process of managing and distributing artwork to newspapers. Car dealerships are major advertisers, with a continual stream of advertisements running in area newspapers. With KAAS materials on hand, newspapers and ad agencies can quickly create the ads for dealers. The ease of production encourages local advertising, benefiting both the dealers and the manufacturers. Manufacturers benefit by being part of an effective image distribution system that ensures consistent and proper use of brand name, manufacturer image and product identity.