We should teach children how to filter and organise information. Adults should also receive instruction about how to become competent workers and consumers in the digital age. In the Business world one can see many cases of what not to do on the Internet. Every tile, toilet, screw and widget company thinks that consumers has a need for the historical background as to how their company was founded and developed over the decades. Many companies have not caught on to the idea that the Internet can save money.
Brochure sites are relevant and can save printing, posting and administration costs.
But a brochure is just a component or option to the main function which should be how to help customers make purchase decisions. In Britain the market is not yet as competitive as in the States. We British still spend more than we should for everything from cars to clothes, food to utilities. E-commerce will eventually flatten the market and all consumers will benefit. Yahoo is becoming a trusted Brand on the Internet.