My consulting skills have really never changed. I'm a believer in proper deployment of capital no matter what market conditions are. The need to shift strategies is vital to companies that are rapidly running out of money. A company that would like to launch as an ASP in a competitive environment with a compelling proprietary technology but drying wells of cash, may still be a winner by retooling its ASP product as software, which it can then sell. They may not win as big as they might using the original Internet strategy, but they'll win nevertheless.
Companies can never allow their war chests to dwindle to two months.
As a consultant, I feel that I can best serve my client by helping them identify change six to nine months in advance and then offering strategies on how to deal with it. Things are rather hectic in the new economy. Some days things could get so wild that I might forget my name. Copyright 2001 INT Media Group, Incorporated All Rights Reserved.