Larger businesses are more savvy. Licensing Throughout the Americas, Maximizing the Value of Your Patent Portfolio, etc. Peter Drucker, management s living legend, insisted the goal of marketing is to eliminate selling. Your goal is to make the phone ring with clients who understand what you do best. Again The brand name firms in any market are usually the older and larger ones.
Brand name means they ve achieved name recognition as a result of their long-standing reputations.
But name recognition alone does not a brand make. A brand is a distinct identity that promises unique value. Few name brand firms have identified a promise of unique value. Many are just old and large which may not be enough to create a brand of lasting value. In fact, most legal service buyers see all lawyers and law firms as roughly equal in price, quality and value.