Usability is a weapon that can save you money, improve your competitive position, and improve customer loyalty. Now is the time to invest in the research. Many internet companies have died or they are dying . The economy seems like it is slowing down . People are getting depressed about the stock market.
Companies are worried about the future.
Consultants are worried to death and they are begging for more business. Things seem bleak, and still, we might not even be down to the bottom yet. This is December 2000, and people are running scared. But I have to confess, I am as happy as I have ever been. The last decade has been truly impressive and many people that I know have great jobs, they are satisfied, and they are really making a difference.