The advantage is that many major newspapers will allow you to target neighborhoods through special editions. When using inserts make sure to include an envelope or reply device to encourage donor response. You may need to use a specialty printer to produce a newspaper insert- a vendor who can hot glue or saddle stitch your envelope to your flyer. Cross Promotions allow you to match your mission with another nonprofit organization or company who has a complementary or similar target audience. For example-manufacturers of baby strollers might be candidates for family oriented programs.
Card decks are useful for organizations with some name recognition or excellent product offers.
These advertising packs of cards appear in consumer mailboxes and usually feature anywhere from 50 to 100 different offers of service or product. Card decks, like direct mail, allow you to target your list very specifically. Some nonprofit organizations try card decks as part of a marketing mix that includes other direct response activities, such as direct mail and periodical advertisement. Costs for card decks vary widely, depending upon the list. As with any direct response vehicle, the choice of list is a critical element of success.