Key technologies including video cameras, multimedia-capable computers, and audio digitizers are now within the financial grasp of many schools. Television broadcasting is still out of reach for the average school, but video development and multimedia composition are not. Students and teachers can have control of multimedia production. Indeed, Harvey suggests these students are trading in playing with cameras for text-based literacy. Our belief is that the quality of the educational experience with a medium depends on the quality of activities performed with that medium.
Any medium requires literacy.
We also have video literacy with current genres including news program, debate, game show, sitcom, etc. and cinematographic devices. The point is that we create literacy for each medium ourselves, as a culture. We invented the newspaper, and we also invented the grocery store tabloid. What elevates or debases is not generally the problem of the medium, but of the society that creates it. Another key characteristic of media is reproducibility.