It is a real business context for technical communicators worldwide. To get this job done, technical communicators need to know how to perform an international-user analysis to determine the linguistic, cultural, and legal issues for each information product in each target country. Technical communicators then need to know how to process, make recommendations, and finally implement a plan based on the results of this international-user analysis. What makes all of this so complicated is the addition of conflicting cultural data, legal requirements, and language issues. It's a difficult job, but more and more companies are asking their technical communicators to own these responsibilities in addition to their current responsibilities.
Budgets are an additional concern.
Translation is expensive and legally required, and companies worldwide have applied a variety of strategies in a effort to reduce the cost of translation. But few technical communicators know anything about these strategies and tools. And finally is the topic of quality. Companies are seeking ways of ensuring that the international technical communication that they export are high in quality. There are two reasons for this.