The programs selected for this sourcebook are chosen by an independent panel of national experts. Designated driver programs are often promoted as part of special holiday awareness campaigns or school initiatives tied to prom and graduation season. To encourage the use of designated drivers, industry further sponsors print and billboard messages. The alcohol industry also directly distributes various educational publications for wholesaler and retailer use including fact sheets, booklets, and guides. Industry sponsors media campaigns in partnership with other organizations such as the National Commission Against Drunk Driving.
Awareness campaigns are often visible during holiday, spring break, and prom seasons.
Industry responsibility messages commonly feature sports and entertainment celebrities. Not all of the reporting companies, however, provided an estimate of expenditures for public service activities. Moreover, expenditures may vary from year to year.