Ad titles that are printed with all capital letters or which contain lots of asterisks, exclamation points, dollar signs, or other keyboard symbols are the online equivalent of shouting. They say to your audience that you're not smart enough to write an effective ad title, so you're trying to get their attention by shouting instead. If you're selling a service, explain it in terms of real benefits people get from using it. Use people talk Write your ad in a conversational tone, as if you're talking directly to the individual reading it. In the second sentence, you're talking to an individual.
Classified ads are popular because they work.
But like any marketing weapon, guerrillas learn to make the most of them in battle. Follow these strategies when creating and placing your ads, and you'll be well ahead of the competition. Check back next week for more tips on making classified ads work hard for you. This week's Weekly Guerrilla can be found by clicking here . Server by Mindspring .