Executives in the survey said they believed their wireless-wired sites would do more than enhance customer retention. They said they believed the sites would drive incremental revenue and attract new customers. DHL's Joyce, who has already deployed a wireless site, sees it the same way. Generally, US corporations are thought to be about 18 months ahead of European companies in deploying ecommerce applications. The reason is obvious.
Digital phones work infinitely better in the digital world of data transmission.
In fact, Sprint PCS has already come out with several wireless Web products. Industry research firm Dataquest says 3 million users in the US subscribe to wireless data services. Dataquest predicts that figure will be more like 36 million in three years. As the take-up in digital wireless increases, expect to see more American companies embrace wireless Internet access. The portal, among other things, will enable wireless users to monitor the status of purchases and check shipping availability.