Consumers are now able to bank, invest, intelligently shop and make purchases from the home or office. E-commerce increases options available on products and services and speeds the delivery of products and services to the consumer. Perhaps more importantly for consumers, the dizzying array of services and products offered over the Internet.
Consumers are able to view a variety of goods without leaving the house.
This saves them time and energy. With more e-shops opening up online prices are going down and becoming as competitive as the prices in regular stores and that makes shopping online even more appealing. Since e-commerce will not be constrained by geographic boundaries, local businesses are competing with national and international corporations for the market share. Internet changed the nature of competitive landscape, because more new smaller and more efficient players are coming in and competing with traditional giants for the market share in many industries. This forces large established companies to dramatically change their organizational design and business model and integrate the World Wide Web into their daily operations in order to stay on top of the competition.