Canadian expertise has been evident in the mineral exploration field and, more recently, in housing construction. Canadian food products have been available in Greenland for more than ten years. Only a small proportion of Greenlanders own vehicles or houses, so many individuals have relatively high disposable incomes, and are interested in quality clothing and sporting goods. There have been efforts to introduce catalogue shopping to Greenland, with limited success. The market is dominated by Danish products, many of which are more expensive than they would be in Denmark and virtually all of which appear very expensive in Canadian terms.
Consumers have minimal awareness of Canadian products.
They normally look to Europe, and have high expectations in terms of style and quality. There are opportunities for Canadian suppliers of clothing, footwear, sporting goods, hardware, housewares and food products. The Greenlandic business customer There are also opportunities for Canadian providers of materials or services for the growth sectors of the economy - transportation, mineral and oil exploration, housing construction, marine technologies, fisheries services and tourism. Superbyg, Greenland's largest lumber and hardware company, would like to source hand tools, lumber, roofing material, insulation and plywood. The Greenland Minerals Office uses surveys of the Geological Survey of Canada, as well as commercial aero geophysical services.