Update a page with new, exciting elements daily. Use news judgement. Use extra-large headlines to mark stories with high news values. Freely use humor and puns in headlines. People look at photos and art first, use them to bait readers into stories.
Animation attracts attention.
Email subscribers about new material on the web. Offer customized email service to deliver stories on particular topics. Offer email of either plain-text or HTML format or text only. There should be a search box right on the home page 17. Place graphic ads on the home page for the archives and repeat it on inside pages 18.