The increase in population also accounts for some increase in the total demand for grain products. Although a greater number of Americans now eat more food away from home and consume more processed foods, there are also opposing trends that marketers focus on. For example, a number of products are aimed at consumers interested in organic and specialty flours. Specialty bake shops touting high-grain breads are appearing. Market research studies identified changes in consumer attitudes toward environmental issues regarding food production and safety.
Consumers seek more information from food labeling to make their food choices.
Examples of Grain Marketing Consumers also have a number of market venues for purchasing grain products. The number of health food, gourmet, and ethnic food stores is rising. Markets that sell directly to consumers are also growing. Bakery shops are reappearing and providing a variety of fresh, specialty breads for consumers. Baked goods are also popular at local farmers' markets.