A company that manages its business through averages is a company waiting to be hammered. And if I'm on his team, I get very worried. As digital speed fractures markets, customer groups, and distribution channels, averages give you an increasingly inaccurate picture of your business performance. The areas in which you have an advantage become obscured by the areas in which you are disadvantaged. And because you can't tell the difference, you don't know how to respond, how to build on strengths, or how to jettison your weaknesses.
Digital speed is all about information.
Ultimately, digital competitors must be able to tell the difference between creating valuable information and just creating information. In any industry, a company that can harness the output of digital information to speed up its operations is going to outperform competitors, create new standards, and make a lot of money. How about that.