On many sites, visitors will be looking not for the latest information but for timeless advice. Gift sites, financial sites and sports sites can exploit those realities. Repackaging also gives you the opportunity to polish content in a way that could never happen if it were used just once. The response to articles can be examined week by week and month by month, flaws removed and strong points brought to the fore, headlines strengthened and images fine-tuned. This polishing should cost far less than generating a new piece of content from scratch.
Digital content can last forever and can be transported almost without cost.
It's time to take advantage of the fact. At night he likes nothing more than to tinker with his web site using the latest software. His columns contain a wealth of information for wanna-be webmeisters. The great email promise of automated feedback is looking like another IT mirage. KISS meets the Web A new book, free of all the mumbo jumbo, clarifies Web design.