Consequently, it is also the function of every employee of every business to do the same. Knowing how to keep existing customers happy is key to a company's continued success. Studies have also proven that it is much more expensive to attract a new customer to a business than to keep an existing one. Here are six universal points that will apply to any type of business. It can be face to face, over the phone or via written thank you notes.
Customers like to feel appreciated.
Recently I bought some clothes from a local retail store. Just a few days later I opened my mail and found a thank you note from my salesman. And, when I do, I will be looking for my salesman. Find out if you are doing a good job, and if there are problems react quickly. By the way, your customers will not likely tell you if there are problems.