Children do more than entertain themselves as they play.
The best children's activities certainly provide lots of fun, but they also open children's minds and hearts to new ideas, new worlds, and new skills. These new areas of exploration allow children to discover who they are and express themselves in creative, self-affirming ways. We began Alex in 1986 with a line of high quality basic arts and crafts products for children. Over the years, Alex has expanded to include many different products for the arts and sciences. Every ALEX product is designed to give children the freedom to imagine and the confidence to create.