Expose who benefits from right-wing campaigns. One of the most common ways the Right advances its policies is to argue that they will benefit the average person, though that most often is not the case. It helps in exposing this deception to point out who actually stands to benefit and who stands to lose from the policy being proposed. Exploring whose self-interest is served can help organizers as they seek a clearer picture of the forces behind a particular campaign. Sometimes, the greatest beneficiaries of a right-wing campaign are the organizations conducting it.
Campaigns are recruitment tools.
So if potential new members can be reached by a certain position, that is sometimes in and of itself the reason the campaign is mounted. Signing up supporters is a good start, but your job includes keeping your supporters well informed. Often the Right will switch tactics or redirect its energy. If you are in the middle of an attack, these changes may be puzzling. Keep in mind that the deep agenda of the Right remains unchanged despite these apparent shifts.