Concepts are important.
Concepts are the bedrock of commerce.
Concepts have always been important. Today, concepts are even more important. The rapid pace of change makes it imperative for organizations to search out the concepts that are important today, and those that will be important in the next six to sixty months. As an academic I worked at understanding what makes a computer program complex. That effort won me a Ph.D. from Case Institute of Technology, even though I concluded that there are no easy ways to describe real-world complexity.