Aetion's technology has such wide applications that it could lead a revolution in human decision-making. It is extremely common to find oneself in a situation where there are many alternatives and many different criteria on which to make decisions. With too many possibilities to think through, we use heuristic rules, stick with the familiar, rely on intuition, or are paralyzed with indecision. We have no choice but to make less then optimal decisions, in business, in engineering, and in ordinary life. Aetion's technology enables people to make better decisions, more confidently, because they have a greater understanding of the range of alternatives and the value tradeoffs.
Computers help to generate, and to narrow, sets of alternatives.
Users make the ultimate value judgments, while computers make comparisons on their behalf, typically eliminating most alternatives as inferior. An interactive graphical environment enables users to examine the tradeoffs and narrow the choices. Sets of alternatives can be managed and understood as never before, from sets with a handful of alternatives to sets with billions of them.