In some ways, today's logistics managers are like the first airplane pilots. In the early days of flying, everything depended on the ability of the pilot to react to the forces around him, with minimal instruments to help stay on course and warn of danger ahead.
Crucial shipments arrive late.
Or perhaps a supplier announces it cannot meet a due date because a production line has gone down. When critical information is not shared in time, manufacturing and shipment schedules are thrown off course. To resolve the situation, teams must scramble to find an alternative supply source, which is likely to either drive up the cost, delay the delivery, or both. Just as the pilot is responsible for arriving safely and on time, so the logistics manager is expected to deliver on time, regardless of whatever turbulence may be encountered along the way. Business pressures today demand companies fulfill their commitments to the letter, with no margin for delays or shortfalls.