For example, through integration with a customer relationship management system, a customer service representative can view content just as the customer sees it. This is the ultimate in personalization because it gives users exactly what they are looking for in a format that is familiar to them. TrueView separates XML content from its form and uses Java to compose the same content differently for each environment. Although the applet client draws on the same content, it adapts that content to devices in a consistent way, dynamically adjusting to different technologies. Content is published in a secure window, which cannot be copied or changed.
Companies can selectively allow copying for a fee.
Narrowing, kerning pairs, hyphenation and justification and other typographic capabilities familiar to editors of magazines and newspapers are now available on all TrueView display devices. Hundreds of static HTML pages do not have to be created or stored because presentation is rendered dynamically on the client side, not the server side. To ensure that the format is appropriate for the receiving device, companies can create business rules that specify, for example, that a desktop PC receives the full text of an article but that a cell phone receives only the top line summary of the piece. The search engine scans the repository and assembles the search results into an XML stream which is reconstructed dynamically into a customized page and displayed with high graphical quality at the client side. Consistent branding The TrueView XML repository acts as a format and media-independent database.