This bureaucrat, through words and actions, implied he didn't want those sales all at once, or even at all in that volume. The bureaucratic organizational structure is based on following rules and obedience. If you have obeyed the rules you have done a good job. Very little else matters. Bureaucratic organizations tend to attract workers who obey orders and follow rules, as well as those with the psychological defect of needing to control others.
Bureaucracies compulsively create more rules.
There is little incentive to improve efficiency. This is how they grow and expand their influence. The major growth of bureaucratic influence occurs, however, by the influence rule-creators have on other bureaucratic organizations. Entire industries are created to obey the rules. First, little attention is paid to efficiency.