Today's mega-corporations are increasingly calling for architectural firms that can match the companies' national or international presence and service them on a broad basis. Gensler employs the experience and expertise of scores of practice groups whose members are devoted as much to the client's bottom line as their architectural lines. Gensler is putting its staff's vast experience to work through an aggressive bench-marking program that examines a wide range of industries, from law firms to telecommunications companies. Broad bench-marking enables Gensler to create an environment that takes into account more than space, such as issues like employee retention and efficiency. Holistic approach A holistic approach to design has been an integral part of Gensler for many years, but Jones said companies have only recently become aware of how much the environment they create for their workers affects the bottom line.
Design begins with the individual.
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