Paired Associative Learning . A scientifically well established teaching method, is the foundation of our program. Paired Associative Learning refers to experiencing two stimuli at once or in close proximity and beginning to associate them. In the case of our videos the image of the object and the spoken word are paired stimuli. This is the foundation of all language learning.
Babies begin to learn the meaning of specific words by seeing the object and hearing the word.
Babies are wired to generalize. Most two year olds can identify a car even if it's a type of a car they have never seen before. This is because the human brain, and particularly that of an infant, seems to be prewired to take information and organize it into sets of rules. So, as an infant is presented with a number of examples of objects that are cars, they process this information into a set of rules that defines car for them. This explains why we are able to identify caricatures and other more abstract illustrations as corresponding to a specific object easily and naturally, even though we may have never seen any similar representation of that object.