This right may continue for up to three months after delivery in the event that certain information is not given to the purchaser prior to delivery. Further, until that information is given, the contract is unenforceable against the purchaser. In fact, if certain of the information is not given prior to conclusion of the contract itself, it never becomes enforceable. Furthermore, unless specific steps have been taken previously with the agreement of the buyer, monies have to be returned if the goods are not delivered within 30 days. One can see that these consumer rights may be reasonable when the decision to buy is based on a very small mail order ad in a newspaper.
Advertisers suffer constraints because of the amount of space they can afford to buy.
The Web does not suffer from these constraints. Even a poor web page can provide far more information than a salesman in a shop and the customer has time to come to an informed decision to purchase. Furthermore the customer is free from sales pressure often experienced in retail shops. So here we have more obsolescent legislation from Brussels solving yesterday's problems with draconian measures. There is limited application of the regulations to sales of other types of good Second, the trader should ensure the necessary information is provided both before conclusion of the contract, and before delivery.