Accountant - The entire marketing strategy must operate within a budget. From uniform shirts or name tags to the design and layout of the business all are determined by the marketing plan section of the overall business plan. As you can see, you are already performing a number of these tasks but it never occurred to you, as you were doing them, that you were performing marketing functions. The whole reason for marketing is to bring people to your business and exchange a product or service for more than the cost to you. Many businesses that don't understand the basic functions of marketing, stop doing it once the ads are placed in the local media.
Advertising is merely the first step in the marketing process.
The real marketing starts when the customer shows up. All are marketing functions. A marketing manager's chief responsibility is to identify the target market for products and services. To create an advertising or promotional strategy to appeal to the target market. And, last but not least, select the proper media to expose the message to the customer that will hopefully result in a sale and profit to the company.