Critics Press Legal Assault on Tracking of Web Users . DoubleClick, a company that tracks consumers as they make their way around the Web, has never been popular with privacy advocates. In recent weeks, though, mere tension has grown into all-out war with the announcement that the company has begun adding information about consumers' offline behavior to its vast database. Even industry analysts have criticized the company, saying consumers should be able to block DoubleClick's system more easily. All rights reserved.
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