Evaluate international and domestic marketing strategies based upon an assessment of the marketing mix components. Develop a strategic marketing plan that addresses the critical elements, programs, and resources required for its successful implementation. Students must be prepared to present a summary of each search to the class on the due dates. This marketing plan should be ten to twelve pages, typed, and double-spaced. Lectures, in-class activities, and the text will be the foundation for these examinations.
All materials are to be typed, double-spaced, and pages numbered.
Use only staples to hold pages together - no plastic covers or folders. Each assignment must have a cover sheet. Another good source for citation rules is A Manual for Writers of Term Papers, Theses, and Dissertations by Kate Turabian. The Elements of Style , or similar guides. Evidence of reading and research 4.