Books Section La Opinion Launches Spanish Entertainment Weekly La Opinion , a leading Spanish-language daily, will launch La Vibra , a weekly entertainment tabloid for the younger Los Angeles Latino consumer. The Thursday in-paper product will be the fifth launched by La Opinion in the past six months. La Vibra joins La Opinion's 2000 array of new products specializing in home design, politics, finance and technology, and a comprehensive Friday soccer tabloid. La Vibra is geared toward Los Angeles' bilingual, bicultural Hispanics ages 18-34.
Coverage includes in-depth celebrity profiles, concert calendars and museum exhibits.
La Opinion also will distribute an additional 50,000 stand-alone free copies in select, strategic locations starting in September. La Vibra will have its own identity in the market, with a very strong, young personality,'' said Miguel Pereira, La Opinion's director of marketing. We will aim to reflect this in the creative executions of our marketing efforts. La Opinion has selected Cesar Arredondo as the editor for La Vibra . It circulates throughout the five-county Southern California area and reaches over half a million readers.