Sosland is one of the first publishers in this market to use this technology. And although the competition has an Internet presence, Sosland's three Web sites offer more comprehensive, more relevant content. Using WPS, Sosland can repurpose both existing content from the print magazines as well as author new and exclusive content for the Web. Not only did Sosland establish a dynamic and compelling Internet presence, but also Web consumers keep returning to the site because of its easy navigation and personalization features. Registering for the site allows the user to access a personalized home page with articles according to their interests and the ability to save their search criteria and download archived articles.
Advertisers also benefit from the sites.
Sosland provides a wide variety of options to advertisers, including storefronts, thus increasing its own ad revenue. WPS html formatting features, multimedia capabilities as well as hyperlinking to other articles, allow our online editors a great deal of flexibility and control of how the material looks and functions online. The Solution Sosland's Web sites are part of an intricate, yet user-friendly system that allows Sosland to publish its food industry directories and buyer's guides in print and on the Web from a single data repository. Readers can access magazine article archives and other information as well as personalize their Sosland Web experience. Headquartered in Horsham, PA, with additional offices in London, UK, ThomasTech is a wholly owned subsidiary of Thomas Publishing Company.