This course focuses on the process used to develop new and improved products and services. Discussions consider, marketing, operations, engineering, and management issues. The course is case and project oriented. Additionally, students will work in a team to develop a new product idea and a marketing plan. The assigned readings should be completed before the class discussion of the topic.
All readings appear in the book of readings.
It is expected that you will read and thoroughly evaluate each case. Your grade for class participation is based on the quality of your discussion during these cases - both when you are called upon and when you volunteer. Absences, for any reason, will result in a zero for that day. There will be considerable freedom in what you do, but you must interview or observe some customers before developing your idea and must perform one or more concept tests. See the associated note for more details.