That's exactly how decision-makers in the nation's advertising agencies, product retailers, and major media outlets might perceive the area's residents after reading the latest demographic report from International Demographic Inc., a media research service in Houston. The results of the Baltimore market study show that 50 percent of the 1,080 adults surveyed had used the Internet at least once within a month of being polled. D-City was used by 22 percent of the local Internet users.
Ads pump up economy Who cares about tourism, tech or retail.
The real economic engine in the Baltimore area is the advertising industry, of course. But understanding the findings of the survey requires an understanding of how the study was conducted. The study, sponsored by the Advertising Tax Coalition didn't just count jobs and revenues at advertising agencies. It also included jobs revenue streams in related fields like in-house advertising departments, media buying agencies and jobs at the companies that produce advertising spots. Sharpe allies with TMX A Philadelphia marketing company that uses advanced e-mail technology to promote its clients is expanding to Baltimore and has tapped Baltimore Ravens star Shannon Sharpe as its national spokesman.