If you don't understand what that means, then you need to find out. Buy a good book that addresses the subject of business planning and read it. Briefly, you will need to articulate your reason for existing which is called a Vision Statement. The company vision isn't a goal. It's something that persists over time.
Business schools teach the traditional example of what happens if one fails to articulate a vision.
They use the Railroad Industry over and over as an example. The Railroad Industry didn't understand that it was in the transportation business. They thought the were in the railroad business. When airplanes came along, they didn't make the transition. If they had a vision, they didn't go high enough to see the whole spectrum.