The transformation was accomplished by his selection and elevation of this particular cupholder. Duchamp also did a reworking of the Mona Lisa by adding a moustache. Picaso - placed a bicycle seat with handlebars and called it a sculpture of a 'bull's head' Challenged peoples' concepts of works of art. Art does not have to exist for the sake of beauty. Art can also be ugly and shocking.
Art can even be functional such as buildings and furniture.
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