Double or nothing.
Applicants first enroll by submitting their e-mail addresses.
Inevitably, the number of people who are willing to pay for new memberships will be exhausted. When that happens, the majority of members will be left empty-handed. Money from thin air. In a telephone interview, PayLine's president, Richard Robles, stated that more than 100,000 people have enrolled by providing their e-mail addresses to his Web site. Let's say only half, or 50,000, of those who enrolled actually pay.