As more and more companies get online, it is becoming harder and harder for individual companies to make themselves stand out. Companies can benefit from the internet with the use of banner advertising . A lot of the major multinationals have used it at some point, but a banner advertising campaign can also be just as effective for small to medium sized companies. Because we are operating quite a few geographic and generic websites around the relevant domains, potential advertisers have a variety of different packages to choose from, which can be tailored to suit their needs. You can think of banner ads as advertising boards on the internet - wherever there is exposure and visitors to see the advertisements there will be a banner.
Banners are typically rectangular in shape and usually appear at the top or bottom of a Web page.
They work by increasing the visibility of the product or service being advertised, but unlike a classified in a magazine or TV ad, banner adverts can be interactive. Banner advertising offers many advantages over other forms of advertising and marketing on the internet. Using banner ads, potential buyers are only one click away from the relevant Web site and consequently see the company s product. Tracking users and their actions is also easier. Companies can see how many people visited their Web site through the ad, and with some of the software available can track them.