If you're in radio, you'll have no trouble identifying with it. We're serious folks. We are attempting to educate listeners on a scale never before attempted. Radio Stations do contests in an attempt to draw more listeners to the station. If it weren't for ratings you'd probably hear almost nothing in the way of contests on any radio station.
Contests can be a real pain in the butt.
Now there's a prize everyone will want. Some of you anyway. Radio stations get most of the prizes they give away in contests from advertisers. Sometimes that merchandise isn't worth a damn but the client has kicked in a little something extra for the General Manager or PD to sweeten the deal. And you get to trim the hairs in your nose.