It is the primary responsibility of every web designer to organize the information on their web pages for the most effective communication.
Content is always more important than form.
However, the designer must also guide the readers eyes through the information. This is always true of creating a composition of text and graphics, whether on paper, or a computer screen. Effective design is especially important on the web. There are thousands of web sites competing for the user's attention. It is also the designer's responsibility to make the document distinct and eye-catching.