Make bull riding a career sport and you can kiss flatland good-bye.
Bull riding by nature is a tumultuous event.
Just when a guy thinks he's made it to the top of a seemingly insurmountable peak, he can become a victim of circumstance and plummet to the valley where he began. The 1999 world champion bull rider Mike White knows. In December 1998, White entered his second National Finals Rodeo one spot out of the lead. Fast forward one year to the opening night of NFR '99. But, as White proved during the 10 championship rounds that followed, maybe it's not the altitude but the attitude that wins world titles.