Yet, in spite of this proliferation of inexpensive Bibles made possible by modern high-speed printing, scripture reading has declined in many countries. The Bible is failing to compete for the majority of people's attention in cultures with TV, movies, radio, and computers. In these media-rich cultures, the problem is not just a matter of making the Bible accessible to people. In these places, the Bible is a commodity already. Over 44 million Bibles are sold each year.
Bibles are everywhere.
The problem is the people just don't read them very much. In fact, it requires much time, energy and thought. Furthermore, the Bible is meant to be read regularly - even daily, just as people watch the news or listen to the weather. But people are now twenty times more likely to watch something than to read it in print. Families with Internet access spend X hours weekly on the Web.