It's more than just shelf space and inventory that needs to evolve. As in the rest of the service industry, our expanding customer base expects more service. This is because competition keeps raising the bar. For example, compared to 10 years ago, people are far less willing to wait in line for a sandwich. We now want our packages delivered overnight and cash instantly.
Customer service has to become our primary mission.
Like the lady who wished to make her feeder more attractive, we need to seek out and provide customers what they want when given a choice, and make it accessible. This makes recreational services more attractive. As park district and forest preserve professionals, we are in the service industry, like some 80 percent of the United States. Much of what we do deals with intangibles. We take care of our customers' land.