We recently won the Freeman K. Pittman Award for the most innovative product and we won the international DAME Award for innovation a few years ago. When web technology and e-commerce came along, we knew it was the direction we wanted to go to enhance and support our distributor network. Harken is quick to clarify that the purpose of the online store site is not to compete with or disrupt the company's successful distribution system, but to enhance it with new offerings. I think the site will increase sales, increase product knowledge and make information more accessible. It's a pretty exciting strategy in the marketing field.
Customers receive their shipments in three to five business days after ordering.
Keeping the Harken online store user-friendly was a key objective. Customers had to be able to navigate the site quickly and conveniently. It has a lot of potential, not just for browsing the catalog, but for finding a specific product as well. With the fly-out menu, customers can quickly get to wherever they wish in the Harken Store without backtracking. The Harken Store site features a dynamic search engine allowing customers to key in any portion of a part number, part name or feature name to display a list of products that meet the selected criteria.