The framing of decisions and the psychology of choice. Get closer to your customers by understanding how they make choices. Journal of Economic Perspectives,3 ,181-193. As usual, quality of your contribution is valued more than quantity. Yes, there will be cold calling.
Attendance is naturally very important.
Thoughtfulness of work done in class exercises 2. Throughout the module, you will submit brief written answers to questions posed in class. For an illustration drawn from the media, you will find a newspaper or magazine article, excerpt from a book, or a video tape segment from a film or television show, etc. Approximate Schedule of Topics I will assume that you have read the relevant material prior to coming to class. I will often direct your attention to the most important parts of the assigned readings.