In addition, we always have in mind a second target group made up of individuals or groups who need to be motivated to put pressure the people with the power to make the decision we want. The message is the brief statement that explains what you want to happen and why. This must be clear and adaptable so you can answer all kinds of questions. Finally, we need evaluation questions at every stage asking whether what we are doing is moving us closer to the accomplishment of our objectives and ultimately our goal. This is critical because we can use this information about how well we are implementing our plan to improve our future efforts.
Beer is the drug of choice for youth and traffic deaths are the consequence.
If we reduce availability we can reduce death. Various approaches Different strategies and tactics Media advocates use a variety of strategies and tactics. Strategies include creating news, piggybacking on breaking news, developing editorial support, and paid advocacy advertising. In addition, tactics may include doing research and releasing your information, organizing demonstrations, developing compelling visuals, confronting the opposition, as well as various other elements that can be used to gain attention and shape the news coverage. The Center for Science in the Public Interest based in Washington, DC, successfully created news on alcohol advertising and kids when they did a survey of two classrooms of fourth graders and found out that the children were able to name more brands of beer than presidents of the United States.