Now people may question the commitment of business. I believe more and more business leaders, of both large and small companies, are committed to running their firms in a way which will turn sustainable development from a costly dream into reality. There is a host of success stories to support this assertion. Air, soil and water quality have improved. Thames are seeing the return of wildlife.
Automobiles are lighter and more efficient than ten years ago.
CFCs have been identified as a problem and substitutes developed. Water based paints are replacing their solvent based predecessors. Recycling is taking hold, though it is a complex topic, often widh questionable economics, and sometimes a cause of international diffficulty. And in explaining why industrial leaders are moving in this direction. We have shareholders and employees who care every bit as much about dhe environment as anyone else.