Too many words. We're drowning in them. They cascade off the shelf of every airport bookstore. It's getting harder and harder to find. But when we do find it, truth is like light from a beacon piercing the fog-laden night warning us, as the ship's captain is warned, of treacherous shoals, steering us toward safe harbor.
Business is a journey filled with promise but fraught with challenge.
My plan in this book is to help focus the beacon's light on that journey. We'll move quickly. I know you're a busy person, so my goal is to get you through this book in two ninety-minute plane trips. And that's with coffee and a bag of peanuts. When my friends learned I was writing this book, they told me to be sure to define my audience.