And while there are more and more ways of utilizing the Internet everyday, Thom says he always tends to get the same questions from individuals and companies that are either just building their site or in the middle of a complete redesign. So, to help you out, he has listed them below. They are not in any particular order, but these are the same tips that I gave in the seminar. Sticky Stickiness is a measure of how users perceive your site and what draws them back to it. Commerce is the ability to take orders over the Internet.
Content is the information available to visitors on the site.
Community means the site provides a forum, chat group, bulletin board, or other mechanism for visitors to share thoughts, opinions, and information about the subject of the site. Community is an excellent way to increase your stickiness. If most visitors spend a bulk of their time viewing specific information, then you should provide MORE of that type of information. In order to measure stickiness, you will have to have a program such as webtrends that measures your sites traffic and activity. Easy A website should be structured in such a manner that visitors can find what they need and do what they want easily.