This survey was conducted to evaluate the effectiveness of marketing and the awareness level of new Built Green homebuyers. Green building categories related to home purchasing decisions were surveyed. The level of environmental concern of those who had heard of Built Green is shown below. By placing a high level of importance on environmental features in a home, buyers who knew of Built Green said that they used this knowledge in their buying decisions. This survey shows the rapid rate of market penetration of green building awareness.
Buyers find the features important enough to impact their buying decision.
In a post-occupancy survey conducted by McStain Enterprises of Boulder, Colorado, a major production builder and founding member of the Built Green program, an interesting buyer profile emerged. McStain promotes green features extensively to prospective homebuyers to differentiate its homes from other builders' homes in a highly competitive environment. This survey contrasts buyers' reasons for purchasing a home in a green subdivision with the same models built several miles away that did not include the green features. As a result of this study, McStain now builds all its homes with the environmental package. The bottom line is that awareness of green building features can be a significant factor in homebuyers' purchase decisions.