Specialty retailers provide more information, through trained and knowledgeable sales assistants, than discounters. Cataloger, discounter, and e-tailer interaction cannot be tailored. Consistency Consistency and predictability are important drivers in predicting consumers' post-purchase satisfaction. The greater the consistency, the higher the satisfaction. Consumer Behavior Consumers infer product attractiveness on information provided by retailers.
Consumers have different rules affecting the possible competitive advantage of information.
The consumer's cues used as a basis for inference are likely to change with experience. Tailoring the basis for comparison of alternatives improves search. Disincentives Profits will be eroded drastically by intensified price competition. Isolationist vendors could be bypassed in the search process. Electronic Consumer Reports could make recommendations and inform consumers.