It is also who we are, who our parents were, and who our children will be. Above all, involvement in BQA is a statement that reminds everyone from cowboy to consumer that we are doing everything possible to produce a defect-free product. Involvement with BQA is one way to show the media and consumers that cattlemen raise beef responsibly. Consumers lose confidence in beef when they find defects that escaped cattlemen's facilities and entered the food chain. Loss of confidence in beef causes significant changes in consumers' eating habits and impacts the future of our industry.
All meat industries face similar problems and concerns.
If you are not a member of the Mississippi Cattlemen's Association, join. If you are not a member of the National Cattlemen's Beef Association, join. Events in the near future could affect production within your operation for generations to come. It is time for all of us to show up. Important Points to Remember Cattlemen cannot foresee all potential problems.