Where there's Smoke, there's Sales Evidence Mounts That Barbecue and Chile Peppers Are Inextricably Linked. In 1852, a young bride left New York to live on her husband's plantation in North Carolina. In James Beard's Barbecue With Beard, first published in 1954, all the recipes for barbecue sauce have some fiery ingredient, from fresh chiles to Tabasco Sauce to chili powder. They're also aware of regional cuisines, particularly Southern.
Barbecue has a perception as being an inexpensive comfort food.
The Barbecue Co. Inc. in Phoenix, Arizona, and regional vice president of the National Barbecue Association for a fourteen state area. About four years ago he added Rattlesnake Red, a hot barbecue sauce, to his own Q-Sauce line, and last year introduced Jamaican jerk style Coral Reef Red. Now he says that the hot and spicy sales portion of his sauce business is approaching 20 percent, as opposed to 5-10 percent two years ago. Jepsen monitors the changing public preferences and tailors his products accordingly. Great on almost everything, especially shrimp.