Some agents are not sure how to position themselves when deciding an Internet strategy. Simply setting up a Web site may cost several thousand dollars. And once it is set up, the site has to be promoted in order to be valuable. Thus, many of the agents who put up a Web site have not promoted it. Fortunately, some business models have been developed to help agents do this.
Consumers First combines the best of all worlds.
It provides agents with a private label Web site presence and an online comparative rating capability for personal lines. The Consumers First model also provides exclusive territories for larger hub agents who, in turn, are creating a network of WebPASS agents. These agents have access to the technology as well as to additional markets of the hub agency. The Consumers First Network offers many Web sites for comparative rating. After the network has been established on a regional basis and critical mass is in place, advertising will be initiated and directed to the consumer, which will drive consumers to the various sites where they can have their policy comparatively rated.