Couples are featured in seductive situations in the commercials and in posters. Advertisers use sex to sell everything from jeans to cars, yet condom ads in the U.S. avoid overt sexuality. Our point in these new ads is that sex is romantic, magnetic and geared toward your partner as the object of your desire. Scott said the ads could could have been designed to appeal to a more diverse audience. The goal of the campaign is to convince more people who are sexually active to use condoms, according to the press release.
College students are smart.
The Health Center distributes free LifeStyles condoms to students all over campus as part of a state sponsorship. Students can find condoms in baskets in the Health Center, in the Health Education office and in the dorms, said Scott. During the last academic year, certain lots of LifeStyles condoms were reported as defective and recalled, said Deirdre Younger, pharmacy coordinator for the campus Health Center. We weren't very effected by it. The number one reason a condom breaks is due to lack of lubricant, Anderson Sawyer said.