The multichannel future Keynote speech from Tony BALL, CEO at British Sky Broadcasting Notwithstanding all the talk about convergence, the TV-screen will remain the primary interface. Ball argues that technology drives the change in broadcasting. Digital technology is bound to transform the way in which people will use their television since the consumer will now be able to interact and control what he or she views. That requires new regulations.
Digital technologies enable new road systems.
Regulators should only be able to put on traffic lights and speed limits. But digital does not compress sleep or work time. The success of digital technology will depend on our creativity. Poor content in digital is still poor content. Ball compares digital to a motorcar allowing the consumer to get off linear programs and to move towards interactivity and the internet.