Seeing as this has already been done, add your own spin to this idea. Mix it up a little. Every now and then check to make sure your schtick isn't getting stale. If you find you are only linking to Salon or Wired or newspaper articles, try to include some other kinds of links. Of course, Salon and Wired are both fine publications.
Confidence is sexy.
Have some opinions. Have a spine. Avoid easy targets. Avoid the obvious. Avoid cheap shots.