Attitudes are likes and dislikes.
It has proved difficult for social psychologists to agree on how the term 'attitude' should be defined. The most common and most obvious way to find out someone's attitudes is to ask that person about them. Social psychologists have employed a number of attitude measurement techniques based on self-report . Problems with self-report measures of attitude 1. The translation of an underlying attitude into an answer to a questionnaire item may be distorted by the person's characteristic pattern of responding.