In essence, there's a complete story in the paint alone that gives the vehicle much more significance. For paint manufacturers this can mean improved sales in more niche markets. Mr. Daily agrees that color sells. Color always helps to sell any product. I've always said that there is no more impact on your product for less money than color.
Color is definitely a seller, especially in the automotive market.
More applications of color-shift paint include a variety of graphics, including these flam jobs on a 1932 Ford Hiboy, and Oldsmobile Alero and a Ford Focus. Another key selling point for body shops and consumers is the ease of application, durability and repair of paints with these pigments. It's very easy to do touch-ups as well. I'm totally impressed by how easy it is to apply. It is applied basically the same way OEMs apply base coat, clear coat paint, using spray systems.