Term project involves individual development and presentation of a professional business plan. Offered every other year. Bus Ad 320. Bus Ad 251. Topics included are research design, test marketing, secondary sources, survey research, questionnaire design and data analyses, attitude measurement, statistical tests, and product, pricing, and promotional research.
Course includes major market research project.
Offered every other year. Bus Ad 320. Qualified majors from applicable departments combine their skills by forming project teams that create actual advertising campaigns by applying strategic marketing, design and layout, and broadcast technology. Art St 281. Management alternatives conceptualized to determine qualities of leadership and problem-solving needed by managers today and tomorrow.