Technologies are consistently getting better and more complex and new retailers are entering the market on a regular basis. Leadership styles are changing and teaming is steadily becoming the fastest route to organization. Encountering roadblocks and difficulties are inevitable when making organizational changes. Many different businesses and industries around the world use various forms of organizational concepts. There is evidence concluding that a concept that does not fit into a local or national culture in which it is implemented, may function as a block.
Category management is one of the new methods of organization.
There is no exact definition for it as it is an integration of three different elements. The second element is that it is a process in which the retailers and the suppliers mutually develop tactical category plans. Category management is an effective tool in organizational matters because it works on the category level, one of the smallest, and most effective levels to work at. In order to achieve and sustain competitive advantage in key businesses, it is very important to establish a clear, strategic direction with a team-based organizational concept. The fact is, in order to achieve organizational excellence, this win-lose mentality needs to be eliminated and there needs to be a new leadership style.