He is focussing on product, rather than process. Perhaps a large compnay example will help. Four Phase is not a static plan for developing new products. It is constantly being updated to take advantage of new production planning and control methodologies, to reduce development time, and to meet a host of other objectives that are moving targets. This development of the development process itself is not haphazard.
Committees oversee it and make conscoius decisons about what changes to recommend.
Among the criteria for making changes are those aimed at minimizing conflicts as changes are introduced. Moog did not have a process for the orderly evolution of its development process. And it suffered for that lack. Jim may be saying that even though the development of the development process was not overseen by humans, that somehow it was implementing a teleology imposed from outside. I would also suggest that God no doubt introduces variations that suite his purposes when He chooses.