As you develop your material, mentally direct it to that person. Visit a school, a church youth group, a neighborhood park or youth center. Watch the kids, listen to them, talk to them. Creating Appeal for Youth Color Color is one of the strongest interest grabbers for people of all ages. After that they develop favorites, but solid, bright colors are always safe.
Cartoons are special favorites.
Mix photography and line art, cartoons, and realistic drawings. Cartoons and silly jokes will draw more attention than even the best of printed copy. Comfortable Reading Level Keep sentences crisp, clean, relatively short. Limit three and four syllable words. It will tell you the approximate grade level of your materials.