The Information Age is here, and it has brought transformational changes in the way that salespeople must go about their jobs if they want to be successful. Salespeople have always had a tough job, and it's only getting tougher. In the last five years, selling has become unimaginably complex. Products are born and die within months.
Customers demand personalized attention.
Service is critical to some, while price is the key factor for others. It seems salespeople need to be many different things to many different markets.