There is also a toll for automobiles entering central Oslo. Therefore the new TIMEkspressen was a success at the start. There was an advertising campaign, mainly in local newspaper. This newspaper advertising continues. There was also considerable publicity, which came from all media sources.
Direct mail is used as an important marketing strategy.
Direct mail letters with five free ride coupons were mailed to a total of 100,000 area residents. Representatives from TIMEkspressen also visit schools, businesses, factories and other places to leave timetables and explain the service. This is an ongoing marketing program. Before TIMEkspressen started, Gjermund Jamtveit and his chairman, Halvor Grene, visited officials of Stagecoach in Scotland, and some of their proposals are found in TIMEkspress. The fares on the Timekspressen service as well as the frequent schedules have attracted passengers.