By Michael Jones Sounding off with Tony Fields Blue Chip Broadcasting operates six Louisville radio stations. Not many heads would turn if Tony Fields was strolling down the street. But in Louisville, the man has more people listening than E.F. Hutton. In fact, he probably decides what you listen to. Fields oversees the playlists of these and 11 other stations that Blue Chip owns in Cincinnati, Columbus, Dayton and Lexington.
All stations utilize the same tools for victory.
It is part science and part art. The science is the ratings and the research. The art is the feeling that a song or an artist will connect with listeners. That's what I depend on my station manager for. Blue Chip started only four years ago with one urban station in Cincinnati.