Elyse explains how facilitators can bring vitality, quality, and harmony into the development stage of live event planning. She believes that any live event can be done creatively and successfully, with a little imagination. She believes narrowing your target audience can lead to big savings in both time and money. In her segment, Linda outlines the activities that have worked for her institution. She stresses the importance of drawing on community resources for help in marketing.
Administrators pose another challenge to facilitators.
Arrange for a talk show format on your campus radio stations or local radio stations. Write up ad pieces on the issues that are being addressed in the videoconference. Just take it the extra mile. Marketing Satellite Events to Your Campus and Community concludes by leaving the audience with an assignment. While the ideas are still fresh, and the audience fully energized and challenged, Shirley Davis proposes a brainstorming activity.