Children's advertising is a virtual orgy of viole nt acts. While most of these acts occur in advertisements aimed at boys rather than girls both sexes and all social classes and races view the same commercials and studies have shown that everyone is affected regardless of social class, sex, race etc. Research on the subject has yet to establish a universally accepted degree of strength for the relationship between viewing violence on television and child behavior. Research has however, established a definitive and consistent correlation between viewing violence on television and child behavior. There are two main types of processes through which this relationship, between viewing violence and committing aggressive acts, is manifested.
Children learn both social and cognitive skills from imitating others.
From imitating the actions of parents, older siblings, peer group members, and television characters and actors. Television violence also affects children in that it helps to shape their attitudes towards violence. The more T.V. children watch the more accepting of violence they become and the more they expect to be involved in violence in real life. This is because attitudes are learned through observation and children who observe and learn through television have their attitudes shaped by television. These accepting attitudes make it more likely that children will behave aggressively in real life.