Stockholders today have a 90 day mentality. Have a BAD quarter and you are history. What you give out returns back to you. Just remember that GOOD vendors can make or break you. Good times and bad times come and go.
Business never stays constant.
However the good relationships that we have with vendors pays off. Change is coming. You've experienced it. Movie theatres do the same. Watch gas prices plummet when a low-ball competitor arrives on the scene.