Indeed they are. Legally, the phrase means nothing. That's not the worst of it. Hormones have been illegal for all poultry since passage of the original poultry inspection act 40 years ago. What sets Rocky apart is that this foodstuff is also antibiotic-free, unusual in the industry.
Conventional chicken can use 'natural,' and that's totally ridiculous.
Right now anyone can say almost anything on a label about their chicken. They're just hoodwinking the public. Meanwhile, fat and happy chickens continue to make their home on Rocky's range nearby in Petaluma. In the poultry houses, they walk in and out of the shadows like a convention of carnival barkers. The battle over what words legally describe them seems to concern the murmuring convention not in the least.