All Rights Reserved. In the past, technical writing and marketing communication departments rarely collaborated. But today, a number of trends and improvements in technology are bringing these disciplines together and companies are developing centralized document databases for both documentation and marketing purposes. And smaller numbers of people are doing more and need to be more productive. There is more matrix and less hierarchical structure.
Departments are more collaborative.
Employees are encouraged to work in teams and think cross-functionally to enhance quality, minimize costs, and improve customer service. What this means to publications managers is that they may be asked to contribute writing resources to marketing documents. Or the Marketing department asks for a technical edit of their own first draft of a brochure. As a manager, you may have to come up with the resources from among the members of your department or even hire a contractor who does marketing writing. As high-tech industries have matured, the marketplace has become more competitive.