The local furniture store that always has a TV commercial on the evening news may be spending a million dollars or more each year to get those ads. When your budget is tight, use classified ads. These small ads come in a variety of sizes, costs, and appear everywhere from neighborhood newsletters to big national magazines to websites on the Internet.
Classifieds really work.
You can grab important prospects, get new customers, sell your products and services, but ONLY IF you know how to use classifieds smartly. Target your best prospects. While this might sound like marketing mumbo-jumbo, it's by far the most important way to make ads work. Every newspaper, newsletter, and website has its own particular kind of audience. Your ad won't sell unless your product or service is something that the publication's particular audience would buy.