Customers have a certain sense about caring and intimacy.
Agency owners who want to increase their customer cultivation must approach the strategy with the vision of an astronaut and the sensitivity of a farmer. Acknowledgement, appreciation, education and interaction As in any relationship, the content of every contact should vary in order for understanding to grow and mature. Unlike the pure sales pitch approach of most insurance direct mail, a relationship between two individuals in a business environment often needs many of the same dimensions as that of a long-term personal relationship. Gifts have historically demonstrated attitudes, feelings and personal values. He compiled these inspiring thoughts into gift-sized treasures of attitudes and positive beliefs.