Some candidates, say recruiters, definitely have more leverage and negotiating power than others, and several factors can make the difference. One of those factors is vendor certification. Without a doubt, when my people look at resumes where people have certifications by a vendor, it always carries weight. Joyce says there are a couple of reasons why certification enhances someone's employability. Certification also provides hiring managers added confidence, says Joyce.
Certification implies expertise.
If someone is certified by the vendor as being qualified in the technology, psychologically, it can carry weight with the hiring manager. Joyce admits not all certifications have equal value in the marketplace. Other certifications, explains Joyce, may add only 10-20 percent to someone's earning power. Still others, he says, don't add to earning power but merely help maintain someone's marketability. Although it can be tempting to pursue a particular certification because of its market value, Joyce cautions IT professionals against obtaining a certification simply because of the leverage it may offer.