Earlier, Tinidazole also had the same fate but after Fasygin launch, Tinidazole as a molecule is doing better. It is due to lack of experience of marketing personnel, no vision, and immaturity due to age, lack of ground knowledge. Environment has decayed to such an extent that is percolating down to even medical representatives. Willingness to walk the extra mile is not there. Earlier marketing style use to give lot of emphasis on development and training.
Companies are unwilling to spend money.
The untrained medical representatives and managers have led to short cuts and unfair practices in marketing, as it does not require any efforts. Training is given by MNC today but many big Indian Pharmaceutical Companies do not like to sponsor their people. Let us review the situation more seriously and not just avoid it. The views contained herein are those of the author. India Infoline may not subscribe to the same.