VTech products, Russell's merchandising expertise, and STC's integrated communications platform, make this a win-win program for consumers, while also benefiting youth. The simplicity of the program makes it even more attractive. Consumers select the product or service they need and choose from varying card denominations. They call the toll-free number on the box, activate their service and begin communicating. Ongoing airtime can then be purchased at retail locations, through a 24-hour voice response system, or via the web site.
Customers purchasing multiple services also have the option of allocating the card amount as needed.
For more than five years, we have strengthened our infrastructure and allied ourselves with various technology providers in order to develop the systems integration that allows the One Card Does It All platform to operate with multiple communication services. This initiative is the first of its kind in the prepaid industry, and we now have all the ingredients necessary to deliver a truly integrated communications program that gives us a first to market advantage. The RUSH Communicator is the latest venture in a string of extremely successful businesses Russell Simmons has pioneered. He is the founder of Def Jam, hip-hop's most successful music label, and he created and owns Phat Farm, one of the fastest growing urban apparel companies. VTech, Inc. and VTech Connect, Inc. are U.S. divisions of VTech Holdings Limited, which is traded on the London and Hong Kong exchanges.