Try to develop a relationship with local media outlets and enlist their assistance in providing updates to the community. If your collection program is a pilot not covering all the collection routes within your community, remember that the media will deliver the same messages to both households served and to households not served by your pilot project. Make sure the media is aware of this consideration and informs the public accordingly. Because of the media's broad reach, pilot programs typically have to rely more heavily on direct mail and other communications. Community Information Resources.
Consumers often ask their neighbors for information on plastics recycling.
By providing complete information to community organizations, you can make sure that information is available. The public will expect the men and women staffing your collection crews, drop-off stations and sorting facilities to be experts on recycling. Invest the time to fully explain the goals of your collection program and to emphasize the importance of these employees as a link between your program and the community. Your employees should also be encouraged to keep you informed of common mistakes made by recycling households, as well as any questions or complaints from residents on their routes. Telephone Information Line.