No one would ever return. And Joe missed an opportunity to develop a relationship with his customers. Once they leave his web site that's it, they're gone. Now the customer has something to do, something to learn and some entertainment. Joe has a promotional package that assembles the basic elements into a total experience.
Customers learn about the web site from the Internet and traditional media.
Customers can learn about widgets, ask specific questions and even order one. They have an interactive experience on the web site. Joe gets a mailing list to foster customer relationships. Tell customers what you do and why you're better. Get the customer's email address to continue your relationship.