Web visitors are here one moment, gone the next. Unless you give them a compelling reason to stay. Andromedia's LikeMinds software improves site stickiness by personalizing each visitor interaction in realtime. Two events shook the online car industry this week. CarPoint will link buyers with Ford manufacturing and give consumers immediate feedback on a car's availability.
Consumers can also schedule delivery and service at their local dealership from the site.
In the 50s, TVs were sold via vast franchise operations. But those dealers disappeared virtually overnight with the advent of solid-state circuitry, improved performance and reliability. Discount houses took over TV sales, while regional service centers handled parts and services. Those same forces revolutionizing the car industry. Nasser expects consumer requests to trim excess inventory costs, while helping Ford make decisions about future designs and options.