The eMarketer figures place the 18-24 age bracket at 13 per cent of Internet users. Seniors, over 55, comprise 11 per cent of total users. An important trend is the growing number of women users. A survey by Nielsen, the ratings measurement research firm, concludes that 43 per cent of Internet users are female while eMarketer predicts female net usage will be 42 per cent by the end of 1998. The 1996 figure was 30 per cent.
Continued growth is predicted.
By 2000 the figure will be 48 per cent, eMarketer predicts. More, many more, web usage statistics The eMarketer site, and others of top quality, are listed in our Internet Marketing Reference Room . And then there was the report to the House of Representatives by Independent Counsel Kenneth Starr. Interest in this document, from an Internet marketing perspective, is not in its lurid detail but that it was promptly published on the World Wide Web. Furthermore, major news organizations stressed the fact that it was so posted.