Continue pushing the technology and building solid proof points that will enable other companies to adopt a convergence strategy that helps them meet their business objectives. There are several. One is the evolution of applications. Having access to network resources and e-mail have been a big factor. The demand for information is another.
Competition is yet another business driver.
With customer satisfaction becoming a critical point of competitive differentiation, there is a demand for more responsive customer service, which relies on having the right information instantly accessible. One significant benefit is cost reduction. If we can converge those onto a common network and drive one single delivery media, we can significantly lower bandwidth and operations costs. Another benefit convergence provides is increased network usability. By leveraging one network for data, voice, and video applications, we can use bandwidth far more efficiently.