Clearly, Gulf women have substantial disposable incomes and clearly many love to shop. But the She Zone concept is potentially more than just a mall. Observers are waiting to see how many female entrepreneurs sign up, and whether the business centre will generate its own, separate clientele. Foreign governments, meanwhile, proceed with caution. The British Government is organising another Women in Business in the Arab World conference in June, after last year's first pan-Arab event was deemed a resounding success, drawing businesswomen from as far afield as Morocco and Yemen.
Campaigners appreciate that there are many challenges still to be faced along the way.
But with more and more female success stories grabbing the headlines, the feeling is that the idea of a successful businesswomen is now acceptable, and that many more will be inspired to follow suit. The most comprehensive survey of executive salaries in the region. The latest ranking of the Gulf's best business cities, based on their economic weight and their importance as centres of international business.