There is this pensioner who goes to the bank to collect his pension every month. For him, it is a big event. So, in the case of a pensioner, Internet retailing may not work. However, the younger generation today is much more computer-savvy. Already most of them are using the ATM extensively.
Banks can obtain a database of customers to whom they can offer better services.
Banks can target these customers and offer them free services through the Internet. Before selling on the Net, one must take care of three things - time, cost and quality. Wherever opportunities lend themselves to the Net, the Internet will be successful. Probably, in the case of medicines the Internet may be successful. Take the case of a diabetic or a blood pressure patient.