In addition to handling all integration and custom development for its clients, CrossCommerce provides its clients access to a database of products numbering in the millions. From this database clients can select products pertinent to their site, then customize how they are presented to site visitors. They work with business development teams to pick what sells well. Shapiro adds that CrossCommerce is currently researching higher-margin specialty products, which include consumer electronics early in their life cycle. Content sites who use CrossCommerce pay a subscription.
Brand equity is as big an issue as anything.
And brand equity is enhanced because customers won't leave a site to make purchases. For those with a great content idea, CrossCommerce provides a viable platform for testing content without risking losing one's shirt. As of this week, nothing, except to pass CrossCommerce's selection process. But it's doubtful being part of this lucrative new channel will be free forever. Help us serve you better.