And, unlike broadcast or other media where there is automatic distribution, with promotional products advertising, you must plan a distribution method. Recipients of promotional products remember the advertiser's name. Promotional products are ideal for creating awareness among a selective audience. Southern Methodist University conducted a study to measure attendee awareness of product demonstrations in three university communities. Promotional products, used as dimensionals in direct mail solicitations, can boost response rates by up to 75 percent, according to a study by Baylor University.
Customers reorder faster and more often when promotional products are used instead of coupons.
In a study by Southern Methodist University, customers receiving promotional products reordered up to 18 percent sooner than those who received coupons and up to 13 percent sooner than those who received no promotion. Promotional products effectively reinforce employee sales contests, too. Supplier firms manufacture, import, convert, imprint or otherwise produce or process products offered for sale through promotional products distributors. There are more than 3,500 supplier companies in the promotional products industry. Distributors act as independent agents and sell products to their clients.