Some Web site owners choose to publish advertising rates on their site, while others prefer to list only contact information regarding rates. Either way, be sure to post your online media kit in a highly visible spot and keep the URL for e-mailing to interested advertisers. Some companies also print this information out so that it is available to send via U.S. mail. Site Description Help your advertisers understand your Web site by giving them a quick overview.
Ads sold per impression are typically less expensive than ads sold per click-through.
The basic rule is that the more targeted your advertising gets, the more it should cost. Banner Ad Sizes Industry standards are 468 x 60 pixels and 234 x 60 pixels. If possible, present a monthly total of impressions, number of visits, average visit length, most popular days and times, and most frequently requested pages. Demographics List demographic information, such as gender, age, household income, geography, and buying habits, if you have this information available. This is very valuable to your advertiser and will ensure that your site is filled with advertising messages appropriate to your audience.