The History of Philip Morris Corporate Initiatives Tang lifts off again For baby boomers, Tang soft drink was a childhood favorite, with its powdered fruit flavors and association as the drink of astronauts. But by the time the boomers' children came on the scene, Tang had come back down to earth. By addressing changing consumer needs, and delivering new advertising with an edge, Tang has returned to liftoff mode.
Convenience is part of the reason for the turnaround.
On the advertising side, the brand enjoyed an attitude adjustment. Philip Morris Companies Inc.