Not just to show off more products, but to show that they are on the ball. A site that changes every day is obviously a site that someone cares about. You don't have to change much. Rotating your featured items is enough. Exceptional Service Amazon has exceptional customer service.
Customer service is the most important element in growing online sales.
Not advertising, or site design, or low prices. Advertising will get people to your site, but it is word of mouth reports that get them to buy. When Amazon opened, I visited several times, but I didn't try ordering till a friend told me they were good. Text copyright 1999 Paul Graham. Feel free to reproduce any of this text on your own Web site, so long as you reproduce it verbatim, and include this message.