I've been lucky. Over the last 21 years, I've had a chance to make my living in aviation. Not just by working for others, but by having my own businesses. Most new businesses, as you know, begin with good intentions but end in failure.
Aviation is no different.
I can tell you with certainty that most aviation ventures are destined to fail, because most aviation entrepreneurs have mistaken ideas about how marketing works. For example, many new business owners think that ad dollars invested in space ads in the slick aviation magazines are dollars well spent. See Chapter 2, pp. They think direct mail marketing is prohibitively expensive and yields poor results. I could go on and on listing the horrible misconceptions that routinely bankrupt newcomers to entrepreneurship.