History, theory and principles of public relations including an analysis of how business, government and other groups work to influence public attitudes toward their activities.
Class requires practice in writing, including press releases and public relations campaigns.
The primary objective of this course is to familiarize students with the basic concepts and principles of public relations. The role of public relations in society. An understanding of public relations activities in business, government, and other organizations. Practical guidelines for using written, spoken and visual techniques to reach selected audiences. Have a basic knowledge of public relations concepts.