The actual on-line reservation system for the first five hotels to go live got over two and a half million hits a month. Now the rates quoted are exactly as they would be if someone were to call our reservation desk. It all goes of the same system. Customers get an immediate confirmation number while they are online. It all goes of the same system.
Customers get an immediate confirmation number while they are online.
For our customers the booking confirmation time went down from 48 hours to instantly. Basically we had people sitting there reading email. It is too early to tell exactly how much the system has saved us in operational costs, however, implementing the system saves our call center staff a lot of headaches and allows them to focus on other responsibilities and analysis that they were not able to focus on before. However we have found that people who book on the Internet stay longer than the traditional customer does. And since switching to the real time ResNet reservation system the percentage of reservations booked online on average has nearly doubled across our properties.