Businesses today are aware of both the threat and the opportunity that the Web represents.
No traditional firm would dare face investment analysts without an Internet strategy. But even a detailed and thoughtful approach to the Web does not guarantee business success. Here's why . Whether the result of an overwhelming fear of obsolescence or an addictive desire to gamble on a revolutionary idea, executives' business visions have blurred. Corporations know they must do something on the Internet fast, but most are not sure exactly what or why.