It is something wholly different to transform those meanings into something Bigger and Better and Faster and Smarter and Cheaper and Funner, while turning shoestores and cellphone kiosks into concrete instances of Freeplay, and the shrink-wrapped objects on the shelves into tools and toys in the hand.
Critiques provide an autopsy.
What we need are strategies, even the ones that end in handcuffs. Shopping is the gaping freespace between the private and the purchase, whose maintenance and burden has thankfully been shifted onto business by the competitive dynamic of Capitalism. In order to gain an upper hand we msut pit Coke against Pepsi. The clerk will take anybody's money despite race, creed, or color. Everyone is warmly welcomed to browse, window shop, peruse, partake, and ask stupid questions about lavender curtains.