Austin, TX has been an incubator for some of the best music to never be heard, for several generations. Every now and then, one of it's offspring break through the pop shell. There has been, in varying degrees of popularity, Stevie Ray Vaughan, The Fabulous Thunderbirds, Eric Johnson, Arc Angels, Charlie Sexton, and many who used Austin as a home away from home. The next breakout is Bob Schneider. That's typically the way it works in Austin.
Artist becomes a big local name.
Artist wins many Austin Music Awards. Artist sells boxes of their self-released records at Waterloo. Labels start swarming. One label wins bidding war. Incubation period over.