Market Research Analyze firm's strengths and weaknesses through an internal analysis of management and operations. Use results to clarify or change management policy. Determine how firm is perceived by current, past and prospective clients within its target markets. Use results to create and implement new marketing strategies. Conduct primary and secondary market research, cold calls, networking and research on the Internet and with industry experts.
Communications Create annual publicity plans.
Follow plan, write and secure publication of articles, announcements, news stories in targeted newspapers or magazines. Write, produce and coordinate design of corporate brochures. Coordinate design of corporate identity packages and advertising specialty items. Coordinate design and production of Internet Web sites. Organize trade shows and events and design of trade booths.