Dixieland jazz fans. Disney Families with children or grandchildren. But like the Disney parks, a Disney product for kids of all ages. Holland America Those who enjoy cruise traditions and want a quality experience in a refined environment, but like facilities and choices available on super liners. Small-ship devotees open to trying a large ship.
Budget cruises able to move up to higher quality.
Repeaters and middle-income travelers. People interested in sports and music. Those who vacation with their children. Orient Orient Lines has two seasons, each with a different appeal. On longer, winter cruises, passengers tend to be seasoned travelers, not necessarily experienced cruisers, who have the curiosity to appreciate exotic destinations, seek a learning experience but like to travel in comfort.