Bigger cruisers run 40 knots and up. Water jets are really entering the market from top to bottom. Environmental issues, endangered species, exposed props are tipping several craft to jets. Composite boats are moving up in size. Boats may be constructed in the final analysis by the dealer,not the builder.
Builders make the platform and dealers adjust it to the buyer.
Nike ads are not selling shoes, they are selling lifestyle. This industry cannot even agree on whose boat to feature in a promote boating ad. They would rather chew each others leg off than work together. They do not set out to boat, they set out to water ski. This is not an industry that is friendly to the consumer.