If the user moves over the message, the ticker pauses and additional information appears in a tool tip box. Users can click the message to follow the link associated with that message. After the message pauses, it scrolls out to the left and the next message scrolls in. Every 3 minutes, while the user is viewing the banner, the ticker area refreshes to update itself with the most current information from the advertiser's text file. Users with browsers other than Internet Explorer 4.0 see an alternate banner in either the .gif or .jpg file formats.
Advertisers supply the alternate banner.
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