Advertising enters our lives through television, radio, and print media.
Through telemarketers calling us every night during dinner and junk mail inundating our post office boxes, advertisers have invaded virtually every space in our culture in order to sell a product. It is virtually impossible to escape the pervasive and intrusive forces of advertising. To do so would require virtual isolation from society. This pervasive face of advertising and resulting clutter does not spare the arena of children's marketing. One method which advertisers have used to get kids to take notice of their particular products has been the recent proliferation of program length commercials, television shows which blurs the distinction between entertainment and advertising.