They can be commercial companies, state organisations, public services or training organisations. Cisco markets its products in about 115 countries via its direct sales force, its distributors, its VAR and its integrators. Its head-office is in San Jos , California. Unlike many computer companies, Cisco does not have a rigid approach and does not favour a particular technology that it tries to impose on its customers. Cisco's philosophy consists of listening to customer requests, studying all the technological solutions, and providing a palette of possibilities.
Cisco develops products and solutions that are in keeping with industry standards.
In certain cases, technologies developed by Cisco are in turn imposed as standards. Each day, Cisco and its customers demonstrate that networks and use of the Internet can profoundly and beneficially modify a company's work modes. Whatever its size, the company that follows this model becomes capable of making strategic use of the information and communication for creating and developing sustainable interactive relationships with its customers and partners. Access to company information for all the relevant services enables a competitive tool to be made of the computing network. A systematic model of information access has proved itself to be more efficient and reactive than the traditional model, where information is dispensed in dribs and drabs.