Try to hook the students in early in the presentation. Some methods include asking questions, showing interesting short videotape, conducting a quiz, etc. Ask students if they have ever participated in a television or radio survey. Most times, someone has had this experience. Also, ask the students to name words that immediately come to mind in describing a researcher.
Dialogs are a wonderful way to present research subjects.
For example, you might model the questions and answers in a researcher's interaction with other station or group workers as research is brought to bear on real problems. The usefulness of research in improving the effectiveness of promotion is always great content, since students will know the programs and personalities promoted and the content of the promotions. Provide current data and trends. Many colleges do not have access to Nielsen data or other syndicated research providers. Provide samples of pages from the Nielsen rating book as well as data trends.