Gemplus has been successful with its GemClub line of loyalty cards. The top of the rang is GemClub-Micro which offers modular, parameterized intelligence to handle loyalty rules counters validity dates, cardholder's data. The cards can be modified at the point of sale after card issuance. The new announcement demonstrates Gemplus' commitment to extend the GemClub application range to a wide variety of smart card platforms, and to ensure a migration path towards an open, multi-application environment. It is available on a non-proprietary 'open systems' basis to ensure that it becomes a standard for smart cards in all sectors including finance, retail, travel, media and telecommunications.
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