In order for that to happen you must know how to evaluate your advertising. In this article I will explore the ways to test advertising so you can answer these questions. If you are new in business you probably haven't placed a lot of ads yet. Let me save you a little frustration. So don't be discouraged if your early efforts don't bare immediate fruit.
Advertising takes time.
Remember, you are developing a relationship with the customer. If you think this sounds discouraging just keep in mind that testing and being able to evaluate your advertising will make it effective in a much shorter time. It's much more economical and efficient than just placing ads without a plan and hoping something happens. How to create a plan to evaluate your advertising The success or failure of any plan, advertising or any other, comes down to a strict definition of what you want the plan to accomplish. Your first response might be all of the above.