In addition, an analysis of product, pricing, promotion, place and distribution will be included.
Attention is given to consumer motivation and factors leading to ultimate buying decisions.
Students who miss a regularly scheduled exam must take the comprehensive final. The score on the comprehensive final will replace all missed exams. Please note that the comprehensive final cannot be used as both a project and a replacement for missed exams. Students are encouraged to read the material prior to coming to class. Quizzes will cover the assigned material for that day.