Prime time for some age groups , especially kids, is morning or afternoon. While viewing levels are highest in prime time, fringe prime is almost equal in size. These include News, Information, Animation , Sitcoms and Soaps. Only some forms of drama, e.g. Movies, tend to have a larger audience in prime time.
Canadian programs maintain a relatively constant and substantial audience throughout the day.
Key Points Audience levels are highest in the winter and drop off considerably in the summer months. But there is still a large audience available in the summer, especially on specialty channels. Sponsored by more than a dozen companies. Methodology personal in-home hour long interviews. Quality' Ratings Linked to Product Categories women's and men's clothing.