CPAE An association and professional organization has to constantly find ways to add value for the investment their members pay in dues. One way is to speed your members' track to success. You can do this when you stress the importance of marketing themselves and then teach them how to do it. Every single thing we do is marketing. When our members talk to other members at our seminars and conventions or even in elevators, that's marketing.
Customer service is part of marketing.
When you can sell your members on this concept of life-marketing, you practically guarantee their success. Take every opportunity to emphasize these five vital points to your membership. I am an unabashed, relentless, promoter of my services and products. I get the drive from the love I have for my business. To fire your members' enthusiasm, encourage them to attend marketing seminars and read books and articles on marketing.