The tourist industry along the West Country fjords of Norway has always used the Fjordhorse as an important means of transport and as a good representative for Norwegian culture. Through the years the Fjordhorse has carried many tourists back and forth from waterfall and glacier. The Fjordhorse was also represented in the Winter Olympics at Lillehammer in 1994 and with two other Norwegian native breeds, yhe D lehorse and the Nordlandshorse, safely drove many winning competitors and celebrities to the different activities. Both conformation and performance are judged. The original system in Norway is based on the evaluation of individuals for breeding purposes i.e. against a breed standard, not necessarily against the other individuals in a class.
All animals are graded, both mares and stallions, and all are performance tested.
The highlight of the year for Fjordhorse enthusiasts is the Stallion Show at Nordfjordeid at the beginning of May. Buyers and enthusiasts from home and abroad come to see the Fjord in his natural environment. The aims stated in the breeding goal are to preserve and improve the breed's original character and type as well as to satisfy the needs of today which is a versatile animal suitable for the whole family. 3 year old stallions are judged on conformation, driving and disposition. The licensed stallions are judged again as 8 yesr olds when performance, development, soundness and progeny are taken into account. Mares are graded in relation to conformation, performance, breeding and progeny.