It is ironic that in a strong real estate market where everything seems to be selling in a day, there are still a significant number of homes that don t find a buyer on the first attempt. In a weak market where nothing seems to be selling, there are still lots of homes that sell in a reasonable amount of time. In both types of markets the three major reasons for success and failure are the same. It might be said that there are six reasons why homes don t sell, and the first three are marketing, marketing and marketing. Giving your home the widest possible exposure to potential buyers is critical to success.
Advertising is the first element of marketing.
Begin early and plan ahead. The first two weeks your home is shown is the most critical, so have everything ready in advance. Be sure that photos are taken and ads placed in time to appear in publications that are available to the public the week your house comes on the market. Where ads run is just as important as how often. Work with an agent savvy in advertising placement and strategy for your type of home.