Issues of how messages are communicated to their target audience, through which media, and how they are decoded are significant to marketing managers. Thus developing advertising strategy, planning media campaigns and measuring the effectiveness of such campaigns is crucial to success. As the media environment becomes increasingly more complex, the successful management of such media becomes all the more important. This is making communication tasks more challenging to carry out and, therefore, requires more professional management of these tasks, particularly if good coordination and consistency of message are to be achieved. The Advertising major is designed to equip students with the awareness, knowledge and skills to be able to match the requirements of this management role.
Advertising is studied only as a joint subject degree .
On a joint subject degree you will follow a prescribed programme of study geared to achieving a significant understanding within each subject area. The table below shows the Advertising combinations available. How you study There is an emphasis on the managerial skills needed to interpret the changing role and effect of advertising media and the significance this can have for organisations in the public and private sectors. Using a variety of media tools, the course also includes a strong vocational element where students develop their ability to create forceful advertising messages. An introduction is given to concepts and issues related to the role of advertising, business and marketing management.