Before that though, as barely a teenager, he was a maker of original computer games, which he programmed and sold through a local shop. But now with a Bachelor's degree in psychology and a Diploma of Education under his belt, he's working on a Master's in psychology trying to assess what consumers of computer games actually consume.
Computer games tend to be divided up into a few basic categories.
You've got games which are called role-playing games, or RPGs which basically take a scientific fantasy sort of approach, where you're a wizard or a sorcerer or something along those lines, and you have solve a more complex series of challenges, and that involves immersing yourself into a completely different world, sort of The Lion, The Witch, and the Wardrobe type of thing. What's changed over the last two years is the popularity of sports games. It's an amazing change - such games as FIFA Soccer, Rugby, Cricket, and all traditional outdoor activities have been computerised and have been brought to the marketplace and they're very very popular. And I think the popular myth in the media is that violent games are it, that people want to buy, and that just isn't the case at all. My studies have shown that the trends towards sports games over the last two years has been massive and I think that this year will see that sports games are the most popular types of games.