Cover letter says a lot. The process of creating a mission statement is as important as the mission statement itself. Personal vision vs. company mission. Another option is to set a number of hours to be worked per month giving the employees the option of scheduling more hours in some weeks than others. Listen to your customers needs.
Dialogue requires a safe environment.
Change Change is not logical. Logical reasons aren't enough to allow people to accept change. People will support it if their fears are addressed. The slow change is often fastest. Change goes more slowlyt when fears are unaddressed.