InterAction is now a part of the firm's knowledge management solution, enabling professionals to capture and manage their relationships as intellectual property. Harza Engineering Engineering Stronger Relationships at Harza Professionals at engineering firms must exchange enormous amounts of information about clients, prospects and other relationships to ensure success. Without adequate tools to manage that information, firms at best operate inefficiently, and at worse can spin out of control. Harza Engineering understands this. This case study discusses how they use InterAction to keep information flowing to the users.
All nonprofit organizations recognize the value of relationships.
But some, like the Washington, D.C.-based Center for Strategic and International Studies, are using InterAction to ensure that they derive maximum value from them. This firm provides an illustrative case study on the increasing importance of law firm relationship management, and the use of technology to attract, retain and grow its client base. It s about empowering attorneys and marketing professionals to leverage the firm s information about clients and contacts for competitive advantage. When it came to managing its client base, Miller Canfield realized that it needed to move beyond the realm of a contact manager. Enabling the sharing of data between Marketing and the rest of the firm was a key evaluation component.