This year, the back to school season has a wide variety of lunch box options. According to Carol Fuller, public relations assistant for Toys R Us, the best-selling lunch boxes at their stores are the Pokemon and Digimon soft lunch bags, the Phantom Menace and Scooby Doo lunch bags, and a generic roll top lunch bag. Fuller says students definitely prefer the soft lunch bags instead of the hard, plastic ones.
Cartoon characters are also in high demand.
For instance, Warner Brothers' most popular lunch box is the Powerpuff Girls for girls, and the DC Comics for boys. Scooby Doo and Loony Toons are very popular, and for the fall, WB stores will have Harry Potter merchandise, which will probably include lunch boxes. The compartments fold together to create a bag with handles. Lunch boxes should be comfortable to carry and practical for storing different types of food. This makes lunch a comfortable time for students in the middle of a busy day.