A few strokes on the keyboard, and the big company has a product with all the features of the competitors and more. If you just wait six months, the beta product will be available for testing. All of a sudden, the small company finds itself in a sword fight with the invisible man. It is our impression that this is exactly what led Open Market to significantly increase its advertising budget shortly after becoming a public company. Products with momentum attract curiosity.
Curiosity increases market share.
Products with market share are appealing to conservative purchasers. These partners typically build add-on products or engage in joint marketing, both of which further entrench the product with momentum. In such an environment, marketing becomes your product and perception becomes reality. We are working desperately to increase the number of servers. Please forgive us, but we had no idea the product would be this popular.