In addition, the end of the Cold War, Rallo said, eliminated leverage relationships that American business may have enjoyed overseas. Now, that's gone.
American businesses have to compete with countries throughout the world.
What's more, the European Union, which has linked 16 countries in a unified market, and increased Asian activity has created competition for American businesses, both abroad and in the United States. We hear 'Buy American' quite a lot, but that has little meaning anymore. We can help American workers now by buying a Nissan made in Ohio, for instance. This growth of international business prompted many institutions of higher learning to require international fieldwork and to establish student and faculty exchange programs with universities overseas. Ferris State President William A. Sederburg said that Ferris has worked hard to address this trend.