Brazil continues to be the largest online market in Latin America.
Yet the report, which was sponsored by Visa International, found that the growth of e-commerce in Latin America has come at a price for online retailers. With sales increasing more than 400 percent over the course of a year, online retailers are struggling to upgrade their infrastructure in order to support increasing demand. The success of the auction space can be attributed, in part, to the fact that the Web auctioneers do not need an elaborate delivery and payment infrastructure, the report states. The market share of U.S. English-language players in Latin America is expected to sink from 32 percent in 1999 to a mere 7 percent in 2000. What you have to do to serve Mexico is different from what you have to do to serve Argentina.