It provides a real opportunity for people without high qualifications, education or training. One of the greatest benefits that the direct sales industry offers over other industries is that our independent distributors can provide personal explanations, product education and assistance to their customers. The Direct Sales Journal has written and produced generic industry television commercials starring Earline Mandrell of the Mandrell Sisters and print ads. We are planning to introduce these ads at the Direct Sales Journal s Conference of the Millennium, where we will air the television commercials live in Las Vegas and give everyone in attendance a copy of the print ad. Opportunity Productions, who produced the television commercials, has also provided blocks of air time for each of the major markets, so that companies can sponsor the commercials in the markets of their choice.
Companies are also welcome to buy their own airtime as they wish.
In either case, the Direct Sales Journal will be happy to provide the generic television commercials or print ads for free. Do Your Part. Now it is your choice. You can sit back and think, I ll let the others do it, or make a commitment to do your fair share. We have started the ball rolling, but to make a substantial impact on our public image, each company must do its fair share.