A CPA pricing method that typically pays a transaction percentage for the acquisition of a customer that makes a purchase. The materials used in advertising to convey a message. Digital creative can be text, static graphic, animated graphic, video, audio or other. See Banner . The presentation and delivery of publisher website and advertiser campaign data.
Data reporting is typically a combination of tabular and graphic presentation.
Demographic data is one of the tools used to match ad space with an advertising campaign. Digital creative is easily stored, retrieved and delivered online. Common forms of digital creative include hypertext, HTML files, GIF image files, MPEG video files and AVI audio files. A traditional advertising method used to elicit a direct response from a target by providing immediate access to the means to make a purchase. The interactivity of the Internet is ideal for the implementation of direct response advertising campaigns.