Of course there is more to the Shockmachine experience that merely playing games. John Welch, senior director and executive producer of games at AtomShockwave took a few moments to answer some questions about the site, the games and the trends in gaming. We continue to offer a free product, but we feel that the market will be receptive to our premium offering, which is based on the sale of great content, not a device. The wonderful thing about the web is that we can offer try before you buy . We need to bring the market around to this way of thinking, as opposed to play everything for free , and the success of our pay channel will feed right back in to creating better and better games.
Consumers pay for quality entertainment in just about every forum other than online gaming.
That is going to change rapidly across the entire industry. Advertising and especially rich, integrated sponsorships, will continue to be a major revenue channel. We hope that brought to you by evolves to literally mean that the sponsor has brought an excellent game out of the pay channel to offer a branded game free of charge. Using the Shockmachine device consumers gain total control over their gaming experience they buy their favorite titles in two collections, try new games and levels, play them full-screen, anytime, from the convenience of their desktops or laptops. Each collection contains ten titles.