C. Business Review Applicant s Representations . Global Name Registry was established as the operational company to apply and run a new TLD, .name. Effectively, it builds communities of individuals with the unique benefit of having their own name as their Internet address. Some of the company s products and services include web-mail, WAP service and E cards. After eight months of operations, the company has acquired 700,000 users.
All users have a personal domain name space.
The plan is proposing to move its current operations from its existing structure to a new top level domain. The renewal rate begins at 65 percent and increases to 80 percent. The total expected demand in registrations is expected to be 853,000 and 14.1 million in years one and four, respectively. The strengths of this application are a strong assessment of the market opportunity, segmentation analysis, and channel opportunities. The marketing plan is also well laid out identifying the value proposition, pricing strategy and communications strategy.