Underneath all the common threads binding an audience together is a group of individuals. Each one is responsive to the same essential mental processes as the next. At this most basic level, we are all part of the same group. Throughout this book we have stressed the difference between story forming and story telling . A clear communication requires succinct storyforming.
Communicating clearly requires appropriate storytelling.
The fact that the symbols used to encode the storyform are both understood in denotation and connotation by the intended audience. If the audience misreads the symbols, the message will be weakened, lost, or polluted. It is all well and good to feel part of the group. But it can be a real danger to assume that identification with a group leads to clear communication in appropriate symbols or clear reception by all audience members.