Now let's talk about building name and more importantly, brand recognition. Regardless of what you sell, to succeed in the long haul, you need to build name recognition and more importantly brand loyalty. Name recognition is consumer awareness. You may be aware of aware Ford, GM, Subaru, and Chrysler - you know they exist. The underlying message and core values of a company are what drive brand preference in the mind of the consumer.
Brand preference is difficult to attain.
It takes true community building and strong brand bonding. It is an indication of loyalty and repeat buyers. When the consumer thinks of value or service, or reliability in your particular industry, they should think of your company. Chose your core values well. Only pick a few and back them up with concrete instances of performance.