I tend to prefer a looser rag, but it's a purely aesthetic judgment. Sure, if it doesn't create a typographic awkwardness, I'd try not to break someone's name the first time it appears, but after that it's fair game. They don't deserve the same consideration as people. This is loony. Right up there with breaking in the middle of one word of a compound, instead of between the two parts of the compound.
Automation is tricky.
This has been a long answer to a simple question. But it's an issue that I pay a lot of attention to. It's your call. Inc. All rights reserved.