With your URL on your business cards and all printed materials, and in your advertising, it will be easy for consumers to find you. Purchasing online is quick and easy. On-screen catalogs present your products, and forms make it easy to place orders or request further information. Using a secure server allows buyers to order via credit card. Updates on product availability, price changes, special promotions, etc., can be made instantly.
Customers can quickly find answers to frequently asked questions.
Information provided could include business hours, branch offices, services available, product lines, prices, directions to your office, etc. Existing customers will have access to technical support such as troubleshooting procedures, product specifications and parts list, how-to procedures, diagrams, and special help lines. This is especially useful for after-hours needs. Making this information available through the web lessens the demand for customer service personnel. You can offer 24-hour online information access.