Accordingly, without a model of how trust operates in this context, it is difficult to gain valid and reliable methodological knowledge about the way trustworthiness can be designed into e-commerce interfaces. This is cool , but since it is written with Java it might crash your browser. The clarity was amazing. Customer satisfaction is everything. Launching a bad site with poor usability is a guaranteed way to waste money since it will have to be redesigned more or less immediately.
Customer experience is founded on empathy with, and understanding of, the customer .
Information architecture, on the other hand, is based on an understanding of information . However, these two ideas are not opposites. Quite the contrary actually. If you are able to deliver a great architecture, customers will benefit. As a result e-tailing is evolving into a knockoff of traditional retailing, with many of the same middlemen taking their cut.