The agreement is effective immediately. By combining the national and local discount business on the Internet, this unique alliance will deliver directly to the consumer s computer a service which mirrors the way offers are presented offline today. Users of the online coupon service will be asked for nothing more than their zip codes in order to receive Val-Pak coupon offers targeted to their commercial neighborhoods.
Anonymity is preserved.
We provide non-invasive Internet couponing, said Boal. Our service provides tracking of coupon print counts, but no more information about the user. For example, we do not ask for e-mail addresses. Ours is the first system of its kind providing anonymous couponing online. Val-Pak, the familiar blue envelope of local discount coupons, was founded in 1968.