It has to come with marketplace performance as well. The ability to measure the performance is key. That stands for all agencies and related companies in the DDB Group, he says. Anderson, for example, has a specialty in healthcare advertising but brings the disciplines it needs in that area to handle such consumer products as Weetabix, and vice-versa with using its consumer knowledge to market pharmaceuticals. Government Ethos Healthcare marketing continues to hold his interest.
Communications flows across the borders.
Selfishly, I'll admit that we have agencies that would be helped by a change. But beyond that, I see a continuing ethos in Canadian government to play a controlling role rather than let us make our own informed choices. Canadian consumers are quite capable of making intelligent choices. Logic needs to prevail. The pharmaceutical world has played an ongoing role in Rigg's work history.