The GEM Award recognizes the retailers, wholesalers, consumer product manufacturers and electronic marketing vendors for the best electronic marketing program in the grocery industry in the previous calendar year. For more details about the GEM Award process, click here. The GEM Awards are sponsored by Andersen Consulting. They are presented by Michael Gorshe, executive director, food industry programs for Andersen Consulting. The GEM Awards are given for activity in the previous year.
Companies have to submit an entry to be considered.
The actual awards are five-inch crystal obelisks on a wooden base, with the image of a scanner and a gem engraved within the crystal. The winning companies' names are engraved in a plaque on the base. The winners of this year's award clearly show how the combination of technology and marketing is being used by the most progressive practitioners. We are well on the path to improving consumers' experience in supermarkets. Use as many pages as are necessary to thoroughly describe your program.