Part of the reason for its success with American public television stations is their ability to promote it continuously and generate immediate results. Your organization might include it on regular advertising materials, direct mail pieces or in a special promotional campaign about the number itself. Ron Proudfoot , former head of new business development at ITV Edmonton , recommends seeking a media partner to help maximize your promotion. In addition to their obvious applications for emergency relief efforts, special events and telethons, organizations might also leverage corporate partners' resources to create some fun and innovative ideas for the 900-number. According to an article in Nonprofit Times Online, Marie Claire magazine is running a page with three designer outfits and corresponding 900-numbers.
Callers vote for their favourite combination and have a chance to win it.
Growing business use is also helping to legitimize the service, so that someday, the heavy breathing on the line may be from the excited fundraiser who has just tallied the organization's latest 900-number revenues. The Stentor alliance market trial is still considering additional customers for participation. CharityVillage Ltd. All rights reserved.