The campaign strategy used for Carlisle was quite simple but effective. Building on history, the promotional materials will speak to customers using images that they can associate to the company. For Carlisle, the Rocking Chair is their icon. The rocker is seen on the cover of their brochure, postcards, price lists, instruction manuals, ads and the website.
Customers become familiar with the company and therefore feel comfortable in calling.
Marketing is then in the hands of Carlisle. That's where consumer marketing takes a turn for good or bad. Strong telemarketing skills and customer service are essential.