I use postcards for that purpose. More on that technique in a later email newsletter. A large headline should announce your practice name and location. People look for convenience first. Identify where you are and you win the location game.
Differentiation is a key to marketing success.
Be proud of your name, your degree, use it to your advantage, but consider the lack of differentiation it offers. D.M.D. I list both in the yellow pages. On the web, search engines should find both your name and your practice name. In an ethnic neighborhood, say the Russian district of Chicago. Dr. Andrekov may do better at attracting clients initially than a Dr. Youngblood.