The creative organization nurtures the change process and gives visible, tangible rewards and recognition for taking risks and being creative. People in creative organizations are trusted to make good decisions and given the power to implement them. Businesses that value creativity remain flexible enough to adapt to changing conditions in its environment. Valuing and embracing creativity will improve an organization's capacities to respond quickly to the demands of competition and the breakneck pace of technology. Creativity in the workplace is what fuels businesses in making shifts and changes that increase productivity and profitability.
Creativity is as natural a function of the mind as breathing is a natural function of the body.
It is useless to talk about creativity while keeping the practices that deaden the imagination and spirit. In order for creativity to flourish, management must define, establish and provide a trustworthy environment. Old management paradigms of command and control do not encourage the sense of community shared in creative organizations. A creative corporate culture is not about streamlining or making improvements to existing systems, but is about the elimination of bureaucracy, with the leadership at the center with self-managing, proactive teams. In creative organizations, self-managing teams are given opportunities to network and be creative while also being held accountable and responsible for revenues, costs, customer satisfaction and productivity.