We all need to, although some of us, me included, make too much of a good thing. Food is hot right now. A few years ago, there were two national magazines devoted primarily to cooking. Now there are around 20. The Food Channel on cable attracts a nice viewership.
Chefs are celebrities.
Grocery stores, a low-margin business, nevertheless give nice returns to their investors by rapidly turning their stock. Sure you might make only 1 percent on the sale of a particular item, but if you sell it 15 times a year, that's a good return on investment. Preparing food at home also is the cheapest way to live. Yet in Houston, a little more than half of all food dollars are spent outside the home. That doesn't mean we eat out half the time.