Cash cows see Boston classification Cash discount A price reduction to buyers who pay their bills promptly. Catalogs Publications that display a variety of merchandise available from a manufacturer or retailer. Caveat emptor let the buyer beware - no legal obligation to notify defects. Caveat vindictor let the seller beware. Causal research Research that helps marketers identify a specific factor that causes an effect in the marketplace.
Central planning is an economic system in which the government makes all major economic decisions.
An organization in which authority and responsibility are concentrated in the hands of relatively few people, usually the higher levels of management. Census A survey of every person or item in the population. Ceteris paribus is a Latin term often used in economics, meaning 'other things being equal' or 'other things remaining unchanged'. See also Readership . Chain stores Two or more outlets that are commonly owned and controlled, have central buying and merchandising, and sell similar lines of merchandise.