Quality reigns Perhaps the most significant change in the wearables marketplace is the drive to higher-quality items. In the last year, we've seen a definite shift in what people will accept for price ceilings. For the most part, this is driven by the consumer, says Stern. The time gap is less. People see something at retail and they want to give the same item to their customers and employees.
Buyers also are more aware of the value an oft-worn shirt provides to the giver.
We all have closets full of oddball stuff we've been given in the business world. They don't want their customer to receive a shirt, then go home and sleep in it or wash the car with it. People just won't wear a lower-quality shirt today. There's a better chance the item will be worn if the recipient can identify the brand. They wanted to see the items with logos on.