But consumers, on the other hand, are embracing the Internet as the place to get insurance. But the Web has more pitfalls than the one coming from financial services - online communities being one. Online communities are in the business of providing value-added services to their membership, including insurance products. Because those communities have personal information about their membership base, including sex, age and buying habits, they can further target insurance products to meet their needs. One good way is by using a plug-in engine such as eXoro to build a Web presence.
Companies invest millions of dollars to build their name.
Other Web-engines force the customers to leave the company's web site and visit another site under a different name. But that's not what eXoro does. For insurance companies to survive, they should be looking at all their options, including their e-business ones.