Bankers know everything about their business clients. Don't confuse marketing with sales. Clients want to feel helped, not just sold on your services. So anchor your campaign in your ability to solve problems and provide expert insight. To that end, tout accomplishments rather than your credentials.
Clients are interested in results.
Clients may lose confidence in your abilities if you seem hungry for business. Sell information in the form of books, manuals, software, audio and videotapes or databases. You'll educate people and promote your business indirectly as you familiarize prospects with your expertise. Individualize your consultations. If you provide help that appears formulaic or packaged, clients may feel cheated.