The importance of clearly defining how San Diego State University will be identified has never been more important. That is why we take this opportunity to remind you of the University's visual identity system. Originally created in the late 1970's. Minor changes have been made to make the system more current. The system uses several elements of identification to increase recognition of SDSU and of the many units that are part of the University.
Consistency is paramount to the success of our identity system.
Consistent use of our University symbols projects unity and strength. The end result, we hope, is increased understanding by the general public of the important part SDSU plays in the community. A carefully planned and implemented identity system is important. It signals the community that SDSU is a professional, excellent quality institution. The quality of our University must be reflected in every form of communications that reaches the public, whether it be in print or electronic media.