One day I sold a nice early children's chapbook, and when I checked to see who bought it, it was an old friend in New York City, Gabriel Laderman of Zita Books. He came up with the idea of a site just for direct sales of quality ephemera, explaining that there are quality sites for selling books but none for ephemera. Mobley said all the material offered in the Ephemera Catalog is 100 word searchable. There are no hidden costs or commissions. Images are required for all items.
Buyers can also contact sellers.
This site is like going to an ephemera show, going up to a search engine, and asking which dealer has the item you are looking for. Mobley admits nothing will replace the camaraderie of a show, but says for those who need to shop in between, this is the site for them. Mobley and his advisory board monitor the site for quality. He has incorporated as Ephemera Associates and is launching an advertising campaign in trade magazines, at shows, and on the Internet.