This leads to success and will set a good pace and a model for the more difficult tasks ahead. Once an organization has done its needs assessment and written its mission statement, it needs to find the talent to help accomplish its goals. The next step is therefore the management and development of the human resource. The environment around an organization relates to many issues such as public relations, relations with donors, networking, and advocacy. Communication is a very important tool and there should be an open channel of communication with everyone related to the organization, be it members, clients, beneficiaries, funders, etc.
Communication is a means of public relations and an important way to influence public opinion.
Oral forms of communication include giving a speech or an interview, conversing with relevant actors or holding public debates. Written forms of communication include writing headlines and articles, publishing newsletters and press-releases, as well as the design and distribution of leaflets and posters for special events. With regard to printed materials it is always important to identify the who, what, where, when and how and to include contact names, phone numbers and the date of release. The purpose should be immediately clear to the readers, i.e., the main idea or point should be right at the beginning. The text should be limited to the subject in question and cover only items that are directly related to the main theme.