They refer to Rama as the one Creator of the universe, the God of all, the Ruler of the universe. Devotion to God is not a simple emotion. It is the result of intense dispassion and purity of heart and attitude. You should strive your utmost to possess the good qualities that are extolled in the Ramayana and exemplified in the life of Lord Rama. Otherwise, emotion may rise up in you temporarily to a kind of ecstasy, but you will not experience divine consciousness thereby.
Devotion is a fruit which ripens gradually through the processes of self-restraint and virtue.
Without intense dispassion there can be no real Sadhana for Self-realisation. Only after detachment from the world of things, is it possible to attain the Supreme Godhead. Devotion has absolutely nothing to do with age, caste, creed, position or sex. This is a serious mistake. No, the spiritual seeds of discipline and devotion must be sown in you while you are young, while your heart is tender and untainted.