It writes static HTML files, allowing indexing by search engines. Great for absolute beginners. Journals can be indexed by search engines, but the site offers easy toggling of a spider block. Advertising is absent , but may turn up on free-account journals in he future. Suited to those who write best in small bites.
Authors can easily post via the web .
Also, readers must register , but that's free, at least for now. As the service is fee based, there is no advertising . Hopefully not only a spot for amateur smut.