At the time, the Marsalis brothers were in their early 20s, and Branford was a member of Wynton's band. You have to have young people in a movement to revive music. I remember being a teenager. And since it isn't, it receives minimal exposure. All music pretty much has this line of least resistance.
Classical music has it, jazz has it.
Sousa stuff, baroque stuff. They don't play Shostakovich at 2 in the afternoon, or Schonberg. You're not going to hear the Rollins Band on the radio. It's not going to happen. I don't think any of the songs on that record are really radio-friendly.