This interpretation allows the document to be formatted for presentation using fonts and graphics appropriate to the machine it is viewed on. So, if you have a colour monitor, the graphics in the document you requested will be displayed in colour. If your machine only allows text-based communication, the graphics will not appear on your screen. Each time a client accesses a server, a 'hit' is recorded. The idea is to get as many 'hits' as possible on your home page.
Content is important.
The more hits the server gets for a particular doc-ument, the greater the number of people who are viewing that particular home page. Keeping track of 'hits' can be useful in finding out how much interest a home page is generating. Advertisers and site 'sponsors' are beginning to pick up on this. The advertiser can get detailed, direct feedback on how many people are viewing a particular ad. The problem with the World Wide Web so far is that it takes a long time to download the graphics included with some home pages.