Modify your current media advertising to indicate your presence at the show. Consider offering a show special to attract attention. Direct mail information to existing clientele to let them know you'll be at the show. Next, design an exhibit that sells . More important than your company name or product is a sign that states a benefit.
Color captures attention.
Don't hesitate to use colors like red, yellow or orange in signage. These colors draw the viewer's eye to your booth and indicate an important message. Black lettering on a yellow or orange background is 60 percent more likely to be read than if on a white background. Don't stack brochures on a table. Less is more when it comes to brochures.