Both sexes increased the importance they attach to physical attractiveness in a mate. Both sexes, but especially men, increased the importance they attach to mates with good financial prospects. Domestic skills in a partner plummeted in importance for men. Mutual attraction and love climbed in importance for both sexes. The sexes converged in the ordering of the importance of different mate qualities, showing maximum similarity in 1996.
Discussion speculates about causes of the cultural evolution of values.