In the beginning To get a better perspective on how all of this got so out of control, let's take a look back at a time when Joe Weider and Bob Hoffman dominated the supplement industry. Both of these men controlled virtually every aspect of bodybuilding merchandising. Weider's gamble of scooping up the most genetically gifted bodybuilders paid off big time. Those words were most often an all-encompassing endorsement that gave all credit of said star's success to using Weider products. They knew what they were getting into.
Business is business.
Arnold Schwarzenegger was well aware of this and was more than willing to enter into an agreement with Weider. Weider had become so powerful that he eventually became the only game in town. He was nothing more than a small-time nuisance to Weider and Hoffman. Despite the varying marketing tactics of Weider and Hoffman, their supplement products were pretty much the same. They each tried every conceivable way to sell as many versions of the same protein product as possible.