The issue is not in wanting your child to read, it is in getting your child to read.
Children do things that they enjoy doing.
The trick lies in teaching your child to enjoy reading. Learning to read involves learning the concepts of letters and words. Letters put together form words, words put together tell stories. By reading to your child, you teach that child that written words tell stories and that stories can transport you to wonderful places and events. Knowing your child and his or her interests will help guide your choices when it comes to books.