All business involved in the Australian Deer industry will be encouraged to adopt the Marks and use them proudly, as a guarantee of Quality Assured product of the Australian Deer industry. The industry will certainly encourage domestic and international business to preferentially source product form those business that are quality assured by the Industry s programs. The last newsletter advised the availability of the new Australian Deer Industry Body Condition scoring charts. The body condition scoring is based on visual live animal assessment and carcase assessment for red and fallow deer. They will assist producers better prepare animals for sale and so improve returns to growers and improve average quality and objective assessment of venison quality available to the market.
Charts are available for no cost from the deer industry bookshop.
Graph 2 shows the variation in volume of venison processed by the processors providing data to the Deer Industry Company.