This is a question often pondered by academics and parents alike. If so, it is argued, advertisements marketing food to children must be banned with the view of improving the health of children. The Internet will become the major medium for advertisers in the near future, and is currently used by businesses to market to and communicate with children. Across Europe, computers and access to the internet are being incorporated into the educational curriculum. Until the age of 2 or 3 years, parent completely determine what will satisfy their child's needs.
Children begin to make selections of products such as toys and food at a very early age.