Local stations will be forced to change, too. In many cases, they already have. A decade ago, sports got much more time on local stations. He's been a TV news consultant since 1993, working with KDKA for about the past five years. Or you might see more emphasis on the entertainment side of the equation.
Differentiation is really important, and it's important to recognize the changes in the environment.
Though local stations try to impress viewers with whiz-bang graphics and technologically savvy weather instrumentation, those working in the field decry its low morale. In local TV news, younger people are being promoted to positions of authority faster than ever. Not all of them enjoy the bumpy ride. Todd Fleischhauer graduated from Northwestern University in 1995 and rose quickly in the TV news business, landing jobs at several stations in the country's Top 50 markets. He bailed out at age 27.