The online world is all about pictures whether it is to explain or communicate, as in the case of the CNN website, or to sell, and here I have a snap of the Gap website. We use the term digitization as a technology description for a whole category of new consumer products that offer many of the benefits of digital technology, without requiring consumers to change their habits.
Digitization is all about making personalized source material easy to obtain.
Everybody is always speaking about traffic at their website well, based on our share of U.S. photofinishing volume that we handle, we have more than 300 million pairs of eyeballs every year who look at the front of a photofinishing envelope and fill out their name, address, and other information. You know, that space on the envelope is the most valuable real estate in Kodak simply because so many people see it. And from a digital image quality standpoint, many people don t realize that scanning a negative is much better than scanning a print as once you print, you give up color gamut and dynamic range. So technically, it s a great way to produce images that customers will see as superior. Kodak Picture CD is one of the new digital products we are selling through that envelope space.