If you are interested in software to assist you in search engine find, promotion, advertising, and marketing, download a FREE trial version or read more by clicking icons at left or a link at bottom of page. Use the trial software for 30 days and use it to position your web on three search engines. The two options described above are not mutually exclusive. You can do either one or both. I will do some rebating on fees if you purchase both options.
Any software has a learning curve, which takes time and is occasionally frustrating.
If you don't have the time or desire to learn a new profession, my professional service with fees based on results might be the ideal solution. The only bad choice is to ignore advertising, marketing, promotion, and search engine find.