Customer deliveries are done by store employees. Company supplied clothing includes a jacket, shirts and T-shirts, which all carry the Appliancemart logo. Their unique incentive system is a strong motivator for these employees to do everything they can to achieve customer satisfaction on the first service call to the home. Recent large truck purchases have been new low profile Navistar trucks with a rating of under 26,000 pounds. Wisconsin temperatures and wind chill can get bitter, so all the diesel engines have heaters and extra fuel additives are used in winter.
Bodies are all aluminum with opaque roof, wood tie strips and pull out aluminum ramp.
They have settled on 24 ft. bodies for maneuverability in their operating area. Two cube vans are used for immediate delivery of appliances. The interior of each vehicle I looked at was clean, a testimonial to the quality image the company wants to present at every opportunity. All vehicles have cellular phones. All are purchased used, either as manufacturer program vehicles or from rental fleets with low mileage.