Clients might make the assumption that they are paying more for your product or service. Now for a few facts to develop your color savvy. The result is a softening effect which isn't possible by adding black. Santa Claus always looks best next to a green Douglas fir. Color guru Martha Stewart paired magenta and chartreuse flowers on a recent magazine cover.
Color can provide instant recognition of value by the customer.
Within the same product line, a consumer might percieve more value in certain colors of packaging, for example Johnny Walker black is more expensive than Johnny Walker red. What you name the color of your product can confuse or delight a customer. Naming colors has become both a science and an art with color naming now a job description in fabric and clothing industries. Be aware that your computer screen can display colors only one way, the RGB palette. There's no doubt that in certain industries, color can make or break us.