Nor with Lucky Strike and Camel cigarettes prominently featured in Who Framed Roger Rabbit. Product Placement P romotional placement of brand-name products in movies is growing rapidly. Pepsi placed its products in such films as Teenage Mutant Ninja Turtles, Flashdance, Back to the Future II, and Big. Burger King conducted a promotional campaign around the Teenage Mutant Ninja Turtle movie before its release. McDonald's did the same with The Little Mermaid and Dick Tracy.
Cigarettes are in the act, too.
In 1989, Marlboro cigarettes appeared in such movies as Crocodile Dundee, Superman II, Baby, and Risky Business. Camel cigarettes were in Desperately Seeking Susan and Who Framed Roger Rabbit. In that year, cigarette smoking was shown in 83 percent of films kids were likely to watch. Cigarettes placed in movies are presented in a positive light, without health warnings. It's 10 p.m., and our American kid is curled up in bed, solving a maze in a kids' magazine.