Here are some common purposes for writing. Non-fiction writers use effective language Description can be made vivid and used to create mood, emotion and help understanding. Facts and opinions are used to support the writer's point of view or argument. You must be able to separate fact from opinion and comment closely on their effectiveness and use. Structure is used to effectively build up a more persuasive argument.
Captions add meaning and guide the reader's response to an illustration or photograph.
Headlines, captions and subheadings add impact and clarity. Bulleted or numbered lists aid clarity. Layout can be used to aid understanding and to make the piece more eye-catching. Colour adds eye-appeal, impact and emphasis. Spot colour catches the eye.