Etailers vow to get merchandise to customers on time, even if it means scaling back expectations. Send this article to a colleague See related articles Receive our free email newsletter Join us this fall at the eCFO Conference in San Francisco Home for the Holidays Etailers vow to get merchandise to customers on time, even if it means scaling back expectations. The past 12 months have given them time to expand the technological and logistical underpinnings of their operations, as well as to change critical business processes. This year, they say, Christmas Eve will be a silent night indeed, free of the customer complaints that rained down like pine needles from a month-old tree.
Consumers sure hope so.
In response, many companies have made quick and fundamental decisions regarding their fulfillment processes. In addition, companies are helping themselves by simply promising less. That way, we avoid committing to last-minute deliveries. He's not alone. Many companies are refining their advertising and promotion strategies, and the verbiage on their Web sites, to discourage last-minute shopping.