In 1477, he gave a diamond ring to Mary of Burgundy to seal their wedding vows. He also paid close attention to the customary belief that the third finger of the left hand was connected to the heart by the vein of love. And today, just as in Maximilian's day, diamonds personify lasting value. Luxury cars, private yachts, and elegant furs are all passing pleasures. But diamonds are life-long reminders of love and commitment, and having sealed a marriage vow for one generation, they can be passed on, unblemished, to the next.
Diamonds are forever.
The diamond that you will purchase is actually a tiny piece of the geological history of the planet Earth. Using the latest modern methods of carbon dating, scientists have determined that most diamonds are 1.5 to 3 billion years old. However, that doesn't mean that they're indestructible. In fact, hardly a week passes when a customer isn't shocked to find that their precious diamond has been chipped or damaged, simply by wearing it everyday. This is why I always recommend to all my customers that they wear their fine jewelry with the same care they would give their finest clothing.