Communication is the key.
Introduction A new project generally represents some form of change to a community. Typically, five to 10 per cent of community members will support the project initially and five to 10 per cent of people will oppose it. Opponents or supporters are unlikely to change their position. The remaining 80 per cent, called the silent majority , are either undecided, indifferent or skeptical about the project. Failure to bring the silent majority on side can lead to opposition and seriously jeopardize the project.