Varying by level of information covered, there is a course to fit every range of experience and interest. Separate, advanced registration required. You may only register for one course.
Descriptions are preliminary and subject to change.
Pre-registration for these courses is now closed. You may register for the remaining open courses onsite just before the courses begin. This introductory level course will cover the basic operational and product development planning required to successfully launch these groundbreaking new products. From understanding the key challenges to setting milestones and training staff, this course is essential to anyone planning to launch new services. This mid-level course will explore the strategic integration of product marketing and how to maximize your efforts by integrating traditional marketing tactics, ad sales and public relations.