Digital Video Arts, Ltd, tel. No pricing was announced. The new technology will be available as part of CompuServe's upgraded WinCIM 2.0 interface, set for release next month, and will also be incorporated into future CompuServe Internet products. CompuServe said it is geared primarily for voice transmission and will not replace the popular .wav files currently used to transmit sound. Lycos says it serves over 15 million queries per month.
Customized packages can include exclusive page positions, tracking and research.
Lycos said it provides keyword search advertising, which links advertisements to Lycos' search engine. When linked keywords are selected in a user's search, the company's advertisement will appear on the Lycos results page above the results listing. This enables an advertiser to purchase keywords related to its business and to have its ad appear whenever a search is conducted using that keyword. Advertisers can use keyword advertising as a stand-alone campaign or combine keywords with a general advertising program. Users may then return back to that advertiser's site via a hotlinked button, usually the advertiser's logo appearing on the Lycos home page.