This criticism is unfair and small-minded. This is unisexist zealotry, the dogmatic denial of any differences between girls and boys. If these people believe so strongly in their dogmas, let them create their unisexist software and present it to the world. For them to reject an entire class of software on grounds of ideological dogma is negativist nonsense.
Computers constitute an immensely important new resource.
Anything that brings this resource to bear on any portion of society is automatically a social benefit. We can argue whether Brenda's time and Paul's money might better have been spent on other tasks, but we cannot deny the net positive utility of such software. Besides, it's their money and their time to spend, not the critics'. The second complaint is with the content of the software rather than its aim. This arguement would be compelling if there were any substance to it.