For those still rooted in the old world of business, the manifesto reads like a communique from another planet. But by definition, 'clueless' people aren't going to read the manifesto. It's a concise statement of a radical worldview. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.
Companies are deeply afraid of their markets.
A healthy intranet organizes workers in many meanings of the word. Its effect is more radical than the agenda of any union. Respect for hands-on knowledge wins over respect for abstract authority. That is, as long as it's not the only thing on your mind. We are waking up and linking to each other.