Unfortunately, many of us rarely get to witness a retail artisan. No hassles, competitive prices and no rude retail workers. Retail has its best answer to the Internet, but it's going to require a major shift in the retailer's philosophy. It's the combination of retailing and entertaining. We had this up in the sales mine last month from an Inc. Magazine article.
Critics say it's hype and dismiss it as nothing but a fad like bellbottoms or disco.
I'm not going to debate the merits of entertailing and define it here. To succeed, you need to start acting like you like what you do. Now, assuming you like what you do and want to master the craft of retail sales, consider two powerful trends affecting your industry. The Internet has not been the death of retail sales, as some predicted. Here are some options.