We have developed this document to help you leverage your IBM Business Partner relationship with your customers. This pre-publication checklist is intended to ensure proper use of the IBM Business Partner emblems and as a guide to assisting in the development of your communications materials. Approval procedures for cooperative advertising for eligible Business Partners are outlined in separate guidelines. Contact your IBM representative for more information. Your company's logo appears more prominently than the IBM Business Partner emblem.
All statements are accurate, complete and verifiable.
The proper and complete name of an IBM product has been used in the first or most prominent reference to the product. You do not use the emblem more than once on each ad or on each page. You do not reference IBM products and services for which you are not authorized. You do not disparage IBM or competitive products or services. If you reference IBM products and non-IBM products together, the IBM content must be at least equal in size to other brands.