In a tight election, no one wants to take on the Catholic church. Except the Radicals. A high profile belies their small size. Mavericks, they are past masters at grabbing attention with Gandhi-style passive resistance and publicity stunts which taunt the Pope and claim the moral high ground. Mr Coscioni stands a reasonable chance of winning a seat in the senate, Italy's upper house.
Anecdotal evidence suggests an impact at street level.
Public recognition is high and people are talking about him. The candidate has been a regular guest on chat shows but not regular enough for his party leader, Emma Bonino. The former European commissioner will start a thirst and hunger strike tomorrow to demand more airtime.