It bothers the hell out of me. But it certainly doesn't bother me enough to suppress it in some way.
Advertising tries to generate desire by creating certain images that become consuming.
We request feedback and we're quick to respond to inquiries. It's a valuable way for us to gather information. I imagine that with the 800 phone number on the Internet a minor could find a way to order alcohol. Prodigy does have a way to offer parental control over access, but the switch is either on or off, all or nothing.