One of the thorniest issues Internet-based companies face is how to balance access to powerful but private consumer information with profits. Some of the top names in high-tech will gather on George Washington University's Virginia campus Monday to take up the thorny question of how to balance consumer privacy against profit margins. Teradata Finds That Consumers Will Trade Personal Information for Better Service . NCR Corp. With the shopping public's growing concern over privacy, companies also need to clearly communicate the benefits of personalization to build consumer confidence, according to the survey. All rights reserved.
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