I've always felt the ultimate customer was the vehicle. But a human being has to be convinced to come to your store to buy products and accessories. Chains pay attention to demographics. If you can't answer these questions, you don't know your customer. We must know our audience so we can develop a message.
Chains carefully hone their message to reach demographics.
Nobody's in a better position than you are to know these demographics. I may have in 5 miles a million people. I may have only 25,000 people. But I may have a factory that employs 35,000 people in one land mass. If that is true, I see opportunity that a chain can only dream of.