If shown, this date must be updated weekly, or daily. It is better to eliminate the dates if you cannot actually get to the maintenance often. BAD TEXT Bad grammar and spelling Nothing shows lack of attention to details like bad spelling and grammar. All text, including invisible meta-data MUST be checked for accuracy. The meta-data often appears in the text returned by a search engine, turning off a potential site visitor before they even choose sites to visit.
All text is checked carefully to make sure that it reads well.
Headlines, outlines and menu items are common exceptions, but everything else should be in clear, short sentences.