In classroom approaches, when an instructor is present, the written materials are used as support. The instructor is the main show. Without an instructor, or with only a part time instructor, in e-learning, the written materials are front and center and they need to be crystal clear and engaging. Mostly words, sentences, ideas thinking snared in a framework of words. From my experience, creating content resembles playing a sport proficiently.
Athletes excel when they devote themselves to their chosen sports.
They develop their muscles, their knowledge, abilities and the right winning attitudes. Writing e-learning content is a similar story. Developing your writing muscles The muscles, or the building blocks of writing, are solid content, clear thinking and correct language. Solid content springs from experience and research. Good writers learn how to ask the right questions, conduct solid research, analyze the results and convey their findings in a convincing and, when appropriate, in an entertaining manner.