While advertising online is set to explode over the next five years, new devices required for advanced audience measurement and tracking are being developed to help media owners and advertisers optimize advertising potential. The report opines that Internet advertising will not affect other advertising media, rather it will compliment existing advertising. A recent International Data report announced that electronic commerce is expected to reach a value of USD 26 billion by 2001. Visa and Mastercard who provide credit card facilities for over 600 million people worldwide have endorsed SET's capabilities of conducting secure transactions on open networks such as the Internet. Among it's advantages over existing systems is the fact that SET already has links to millions of credit card accounts and has the ability to distribute fraud risks widely.
Adult entertainment is the number one income generator on the Internet.
Sex is the most searched-for topic on the Internet and the quest for it is driving the net's technological advances, researchers say. This is going to be the next sexual revolution. According to Nando Techserver , the American Psychological Convention has also revealed that Internet users are more likely to go online in search of social entertainment as opposed looking for information. It this becomes law, it could set a disturbing precedent for restricting all forms of online speech, and could encourage other countries to emulate these restrictions or make them even tougher, experts say. Any company with a global commercial presence, would eventually be forced to limit its online presence to whatever is allowed by the most restrictive country it does business in.