My new strategy is to find out where our market already visits, and then drive them to us. My typical day of marketing will be to search for sites that deal with home business and figure out how I can develop an exchange between us. Maybe, this site sells something to the home business market. Would they like to set up an affiliation with us, in which we exchange visitors. To find site owners for networking, I consistently scan a number of places that they visit.
Business portals with a list of home business Web sites.
Discussion lists and newsgroups where I actively participate. Chat rooms are great for networking in real time. The good thing about the Internet is that finding site owners to network with is far easier than trying to reach the entire web community. Even developing one good relationship can make a business. It is amazing how much attention these two little phrases have received in recent months in online publications and discussion lists.