Beer, for many BadAss MoFo's, is a staple food. It exists as a social remedy to whatever ails you. Unattractiveness, shyness, complete lack of personality, all of this vanishes through the wonder that is beer.
Beer can instantly turn the dullest of parties into the swankest of shindigs.
It helps to relax you, making you more at ease with your surroundings and company. Some people are unaware of the benefits of beer. Usually young people are turned off by the taste of beer, and stop drinking it, usually turning to hard liquor. Unfortunately, they never develop a sense of taste for beer. This takes time and patience to develop, but it is well worth it.