The smaller your company, the more important Yahoo is as a free traffic generating source. Yahoo is a directory, not a spider generated search engine. I'm going to show you how to raise your odds of getting in.
Content is King.
Your information should provide value to your users. Remember, a human being will be visiting your site. Your Web Site Should be Professional. Your web site should have a professional and polished look. However, this doesn't mean that you have to spend thousands of dollars on a web design.