Today's children are not only being seen in larger numbers than ever before, their voices are being heard throughout the marketplace as they are becoming the trend setters for the new experience-based economy.
Children also influence family spending.
As the millennial generation moves into adulthood, their numbers will increase as new immigrants of their same age swell their numbers by an increase of ten to fifteen percent. Rather than growing smaller, the millennial generation in the United States will continue to increase in numbers and influence. Remarkably, in the next eight years we will see a youth boom larger than the youth boom of the 1960's and 1970's. Already, signs of this new youth boom can be seen. From the record number of people who saw the movie Titanic , to the emergence of new music stars like the Backstreet Boys, 'N Sync, Britney Spears, Hansen, LeeAnn Rimes, Lauryn Hill, Ricky Martin, and Brandy, the millennial generation's voice is being heard.