However, to be successful the retailer must be committed to selling travel dedicating floor space, advertising, using creative merchandising techniques, and educating employees about active travel and travelers. Let them know that they belong in your store, that you recognize them as legitimate outdoor participants. Make them shop with you. Actively show them through your local radio, cable television, and print advertising that you have what they need for their adventures even if it is a walking trip through the vineyards of Italy or a driving trip through the Smoky Mountains. It may not be your idea of a real outdoor adventure, but it s theirs and, that, in the long run, is the only thing that really counts.
Adventure travel is the fastest growing segment of the travel industry.
Distributed throughout specialty outdoor, fly fishing, travel, and luggage stores, Ex Officio has been the category leader in the exploding Travel Wear market for the past six years. All rights reserved.