True morality comes from a moral authority. Moral truth is universal, absolute and sustained by faith and obedience. At its deepest levels, morality is eternal and unchanging. However, our moral authorities may mandate changes in the details and applications of it. There is only one right way.
Conformity is vital.
Dissonant feelings and voices are evil and must be suppressed or effectively countered. We value faith and obedience. Doubt opens the door to confusion and the slippery slope of amorality and immorality. With the threat of non-belonging as a carrot and the right to belong as a stick, morality keeps people in line. Choices are either moral or immoral.