As part of the PromoPoints system, the site is able to give customers updated balances and methods for redeeming their points. A site can grow its revenue potential by striking strategic deals with other sites in order to let them accept their currency. This feature allows customers to buy goods using cash, PromoPoints, or combinations of the two. The success of eBay is a testament to this reality. The competitive nature of auctions means that more points will be taken out of circulation than flat fees.
Auctions are ongoing processes.
The customer will need to keep returning in order to insure that they will win the prize thereby increasing brand exposure and the customer relationship. The auctions can be used as a loyalty builder associated with retail products. For example, UPC codes from products can be used as a form of currency in the auctions. You can have customers redeem the points via a standard online store. Copyright 2000 Market.