You'll want to make sure you have the next most important factor covered to ensure your Internet business success. Ideally, there should be at least one header on each screen as you click down the page. Capitalize the 1st letter of the 1st word only. Although sometimes you might want to add some kind of punctuation. Don't use quotation marks.
Bullet lists are great for presenting specific items that back up statements.
Capitalize 1st letter of 1st word only. Don't put a period at the end of lines. Create a killer close. Convince your readers they need, want and can afford whatever you're offering. And tell them why they should choose to buy it from YOU on the 'Net.