Historically, the Pack Trials have been a venue for the seed companies and plant propagators to trial their varieties and do comparisons on competing versions.
Companies showcase new introductions and give tours of their facilities.
In recent years, many companies are devoting more space to display their own varieties and demonstrations of their retail sales support, with displays using POP material. Other companies show how their packs and pots perform when different growth regulator levels are applied. In addition to seeing new varieties, the Pack Trials give growers insight on how companies support their products with shipping methods, culture and marketing. If you're a retailer, it's an opportunity for you to work with your grower on possibilities for next season.