Firms use the communications services of the Net to promote or advertise their products and to establish relationships with consumers.
Companies use the Internet as a direct marketing channel.
Consumers now use the Net to search for products, order them, and follow up on their purchases. Most of these companies generate revenue from advertising. Click here to enter the self-test for this chapter. This self-test will open in a new window, please close that new window to return to this companion site. Categories of Internet Marketing Assignment .