These terms have little meaning in the world of the Internet. So to compare the value of your documentary on the Internet with its broadcast value, we have to look how much you get paid per person per program view by a broadcaster.
Broadcasters get their money from advertisers.
Advertisers pay based on how many people your program can reach in their target audience. If we know the audience size we can calculate how much you, the producer, get paid per person per program view. Your film rates well, 4.1the first run and 3.1 the second and 2.1 the third run. The Devil in the Details. Ah, the small prints in the distribution contract.