No longer will Seven try to be all things to all people. But it had used the mass appeal of the Olympics to launch new programs and reposition itself in the market. He said Seven wanted to differentiate itself from its arch rival, Channel 9. What Stokes is talking about is something called market segmentation. And, to be fair, it makes commercial sense.
Advertisers are most interested in the spendthrift young adult market.
They are the most avid consumers. They are the most inclined to try new products and to switch brands. They have young families that devour goods and services. Advertisers will do anything to get their attention. It's so unfair.