Document ID: FEMA-2021-0032-0002
Agency: fema
Document Type: Notice
Title: Agency Information Collection Activities: Proposed Collection, Comment Request; Ready Campaign PSA Creative Testing Research
Posted Date: 2022-08-24T04:00Z

[Federal Register Volume 87, Number 163 (Wednesday, August 24, 2022)]
[Notices]
[Page 52018]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2022-18255]

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DEPARTMENT OF HOMELAND SECURITY

Federal Emergency Management Agency

[Docket ID: FEMA-2021-0032; OMB No. 1660-0139]

Agency Information Collection Activities: Proposed Collection, 
Comment Request; Ready Campaign PSA Creative Testing Research

AGENCY: Federal Emergency Management Agency, Department of Homeland 
Security

ACTION: 30-Day notice of renewal and request for comments.

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SUMMARY: The Federal Emergency Management Agency (FEMA) will submit the 
information collection abstracted below to the Office of Management and 
Budget for review and clearance in accordance with the requirements of 
the Paperwork Reduction Act of 1995. The notice seeks comments 
concerning the Ready Campaign, which is a national public service 
advertising (PSA) campaign in support of FEMA's mission and is designed 
to educate and empower Americans to prepare for and respond to 
emergencies including natural and man-made disasters.

DATES: Comments must be submitted on or before September 23, 2022.

ADDRESSES: Written comments and recommendations for the proposed 
information collection should be sent within 30 days of publication of 
this notice to www.reginfo.gov/public/do/PRAMain. Find this particular 
information collection by selecting ``Currently under 30-day Review--
Open for Public Comments'' or by using the search function.

FOR FURTHER INFORMATION CONTACT: Requests for additional information or 
copies of the information collection should be made to Director, 
Information Management Division, 500 C Street SW, Washington, DC 20472, 
email address [email protected] or 
Patricia Lea Crager, Director, Ready Campaign; at 404-695-5962 or 
[email protected].

SUPPLEMENTARY INFORMATION: This proposed information collection 
previously published in the Federal Register on March 1, 2022, at 87 FR 
11455 with a 60 day public comment period. No comments were received. 
The purpose of this notice is to notify the public that FEMA will 
submit the information collection abstracted below to the Office of 
Management and Budget for review and clearance.

Collection of Information

    Title: Ready Campaign PSA Creative Testing Research.
    Type of Information Collection: Extension, without change, of a 
currently approved information collection.
    OMB Number: 1660-0139.
    FEMA Forms: FEMA Form FF-305-FY-21-100 (formerly 008-0-21), 
Recruitment Screener; FEMA Form FF-305-FY-21-101 (formerly 008-0-22), 
Focus Group Discussion Guide.
    Abstract: FEMA proposes conducting qualitative research in the form 
of focus groups in order to test creative concepts developed for FEMA's 
national Ready Campaign PSA campaign, which aims to educate and empower 
Americans to prepare for and respond to emergencies. The research will 
help determine the clarity, relevance, and motivating appeal of the 
concepts prior to final production of the advertising.
    Affected Public: Individuals or households.
    Estimated Number of Respondents: 90.
    Estimated Number of Responses: 90.
    Estimated Total Annual Burden Hours: 58.
    Estimated Total Annual Respondent Cost: $2,356.
    Estimated Respondents' Operation and Maintenance Costs: $0.
    Estimated Respondents' Capital and Start-Up Costs: $0.
    Estimated Total Annual Cost to the Federal Government: $54,507.

Comments

    Comments may be submitted as indicated in the ADDRESSES caption 
above. Comments are solicited to (a) evaluate whether the proposed data 
collection is necessary for the proper performance of the agency, 
including whether the information shall have practical utility; 
evaluate the accuracy of the agency's estimate of the burden of the 
proposed collection of information, including the validity of the 
methodology and assumptions used; (c) enhance the quality, utility, and 
clarity of the information to be collected; and (d) minimize the burden 
of the collection of information on those who are to respond, including 
through the use of appropriate automated, electronic, mechanical, or 
other technological collection techniques or other forms of information 
technology, e.g., permitting electronic submission of responses.

Millicent Brown Wilson,
Records Management Branch Chief, Office of the Chief Administrative 
Officer, Mission Support, Federal Emergency Management Agency, 
Department of Homeland Security.
[FR Doc. 2022-18255 Filed 8-23-22; 8:45 am]
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