Document ID: FDA-2023-N-0624-0002
Agency: fda
Document Type: Notice
Title: Food Labeling in Online Grocery Shopping; Request for Information
Posted Date: 2023-04-24T04:00Z

[Federal Register Volume 88, Number 78 (Monday, April 24, 2023)]
[Notices]
[Pages 24808-24811]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2023-08543]

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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Food and Drug Administration

[Docket No. FDA-2023-N-0624]

Food Labeling in Online Grocery Shopping; Request for Information

AGENCY: Food and Drug Administration, HHS.

ACTION: Notice; request for information.

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SUMMARY: The Food and Drug Administration (FDA or we) is requesting 
information to help empower consumers with accurate, informative, and 
accessible food labeling. The purpose of this request is to obtain 
current information on the content, format, and accuracy of food label 
information that is presented to consumers through online grocery

[[Page 24809]]

shopping platforms. We intend to use the information submitted in 
response to this notice to help improve consumer access to consistent 
and accurate nutrition, ingredient, and allergen information for 
packaged foods sold through e-commerce.

DATES: Either electronic or written comments on the notice must be 
submitted by July 24, 2023.

ADDRESSES: You may submit comments and information as follows. Please 
note that late, untimely filed comments will not be considered. 
Electronic comments must be submitted on or before July 24, 2023. The 
https://www.regulations.gov electronic filing system will accept 
comments until 11:59 p.m. Eastern Time at the end of July 24, 2023. 
Comments received by mail/hand delivery/courier (for written/paper 
submissions) will be considered timely if they are postmarked or the 
delivery service acceptance receipt is on or before that date.

Electronic Submissions

    Submit electronic comments in the following way:
     Federal eRulemaking Portal: https://www.regulations.gov. 
Follow the instructions for submitting comments. Comments submitted 
electronically, including attachments, to https://www.regulations.gov 
will be posted to the docket unchanged. Because your comment will be 
made public, you are solely responsible for ensuring that your comment 
does not include any confidential information that you or a third party 
may not wish to be posted, such as medical information, your or anyone 
else's Social Security number, or confidential business information, 
such as a manufacturing process. Please note that if you include your 
name, contact information, or other information that identifies you in 
the body of your comments, that information will be posted on https://www.regulations.gov.
     If you want to submit a comment with confidential 
information that you do not wish to be made available to the public, 
submit the comment as a written/paper submission and in the manner 
detailed (see ``Written/Paper Submissions'' and ``Instructions'').

Written/Paper Submissions

    Submit written/paper submissions as follows:
     Mail/Hand Delivery/Courier (for written/paper 
submissions): Dockets Management Staff (HFA-305), Food and Drug 
Administration, 5630 Fishers Lane, Rm. 1061, Rockville, MD 20852.
     For written/paper comments submitted to the Dockets 
Management Staff, FDA will post your comment, as well as any 
attachments, except for information submitted, marked and identified, 
as confidential, if submitted as detailed in ``Instructions.''
    Instructions: All submissions received must include the Docket No. 
FDA-2023-N-0624 for ``Food Labeling in Online Grocery Shopping; Request 
for Information.'' Received comments will be placed in the docket and, 
except for those submitted as ``Confidential Submissions,'' publicly 
viewable at https://www.regulations.gov or at the Dockets Management 
Staff between 9 a.m. and 4 p.m., Monday through Friday, 240-402-7500.
     Confidential Submissions--To submit a comment with 
confidential information that you do not wish to be made publicly 
available, submit your comments only as a written/paper submission. You 
should submit two copies total. One copy will include the information 
you claim to be confidential with a heading or cover note that states 
``THIS DOCUMENT CONTAINS CONFIDENTIAL INFORMATION.'' We will review 
this copy, including the claimed confidential information, in our 
consideration of comments. The second copy, which will have the claimed 
confidential information redacted/blacked out, will be available for 
public viewing and posted on https://www.regulations.gov. Submit both 
copies to the Dockets Management Staff. If you do not wish your name 
and contact information to be made publicly available, you can provide 
this information on the cover sheet and not in the body of your 
comments and you must identify this information as ``confidential.'' 
Any information marked as ``confidential'' will not be disclosed except 
in accordance with 21 CFR 10.20 and other applicable disclosure law. 
For more information about FDA's posting of comments to public dockets, 
see 80 FR 56469, September 18, 2015, or access the information at: 
https://www.govinfo.gov/content/pkg/FR-2015-09-18/pdf/2015-23389.pdf.
    Docket: For access to the docket to read background documents or 
the electronic and written/paper comments received, go to https://www.regulations.gov and insert the docket number, found in brackets in 
the heading of this document, into the ``Search'' box and follow the 
prompts and/or go to the Dockets Management Staff, 5630 Fishers Lane, 
Rm. 1061, Rockville, MD 20852, 240-402-7500.

FOR FURTHER INFORMATION CONTACT: Pedro A. Cruz, Center for Food Safety 
and Applied Nutrition (HFS-820), Food and Drug Administration, 5001 
Campus Dr., College Park, MD 20740, 240-402-2371 or Carrol Bascus, 
Center for Food Safety and Applied Nutrition, Office of Regulations and 
Policy (HFS-024), Food and Drug Administration, 5001 Campus Dr., 
College Park, MD 20740, 240-402-2378.

SUPPLEMENTARY INFORMATION:

I. Background

    FDA seeks to improve dietary patterns in the United States to help 
reduce the burden of diet-related chronic diseases and advance health 
equity. We are committed to accomplishing this, in part, by empowering 
consumers with accurate, informative, and accessible food labeling to 
help them in choosing healthier diets.
    For purposes of this document, ``e-commerce'' refers to commercial 
transactions conducted on the internet. The Coronavirus Disease 2019 
(COVID-19) pandemic greatly increased the use of e-commerce in the 
United States, including online grocery food shopping, which is the 
focus of this request for information (RFI). In 2019, consumers in the 
United States spent $62.2 billion on online grocery sales (Ref. 1). In 
2020, online grocery sales grew 54 percent, reaching $95.8 billion, and 
accounted for 7.4 percent of all grocery sales (Ref. 1). Between 2019 
and 2020, consumer use of online platforms to purchase at least some of 
their groceries rose from 19 percent to 79 percent, and this number is 
expected to grow (Ref. 3). Online grocery orders are expected to make 
up 21.5 percent of all U.S. grocery sales in 2023 (Ref. 3).
    Online grocery shopping could change consumer behavior for the 
long-term, given the shift in how people are purchasing groceries. The 
increase in online grocery shopping is an opportunity to ensure 
consumers are able to find and view label information that will help 
them make more informed and healthier food choices. In this document, 
the term ``online grocery'' refers to foods ordered through grocery 
retailer (e.g., supermarket) websites, directly from the manufacturer's 
websites, and third-party online grocery providers (e.g., a grocery 
fulfillment service that offers food products from various grocery 
retailers). It does not include ready-to-eat meals (e.g., salad or hot 
food bar) that are ordered online from grocery providers for pick-up or 
delivery.
    We are interested in the nutrition (e.g., Nutrition Facts label), 
ingredient, and major food allergens label information that is 
available to consumers through online grocery shopping platforms. We 
are also seeking feedback about consumer experiences in

[[Page 24810]]

viewing food labeling information when grocery shopping online. In 
particular, we would like data on how consumers use food label 
information and the extent to which different consumer groups (e.g., 
racial and ethnic minority groups, those living in rural communities, 
those with lower socioeconomic status, and persons with disabilities) 
access and use the information when shopping for groceries online.

II. Regulatory Framework for Food Labeling Requirements

    FDA is responsible for assuring that foods sold in the United 
States are safe, wholesome, and properly labeled. FDA is responsible 
for implementing and enforcing the Federal Food, Drug, and Cosmetic Act 
(FD&C Act) (21 U.S.C. 301 et seq.), the Fair Packaging and Labeling Act 
(15 U.S.C. 1451 et seq.), and the Public Health Service Act (42 U.S.C. 
201 et seq.). In carrying out our responsibilities under these laws, we 
ensure that food is safe, not adulterated, and not misbranded.
    The Nutrition Labeling and Education Act of 1990 (Pub. L. 101-535) 
amended the FD&C Act to require most foods to bear nutrition labeling 
and to require food labels that bear nutrient content claims and 
certain health messages to comply with specific requirements (21 U.S.C. 
343(q) and (r)). In addition, the 2016 Nutrition Facts Label final rule 
(81 FR 33741, May 27, 2016) updated the nutrition labeling requirements 
for packaged foods to reflect new scientific information and dietary 
recommendations.
    The Food Allergen Labeling and Consumer Protection Act of 2004 
(Pub. L. 108-282) amended the FD&C Act to require that the label of a 
food that contains an ingredient that is or contains protein from a 
``major food allergen'' declare the presence of the allergen in a 
manner described by the law (section 403(w) of the FD&C Act) 21 U.S.C. 
343(w)). The Food Allergy Safety, Treatment, Education, and Research 
Act of 2021 (Pub. L. 117-11) amended the food allergen labeling 
requirements to add sesame to the definition of major food allergens.
    FDA's food labeling regulations are found in Title 21 of the Code 
of Federal Regulations, part 101 (21 CFR part 101) and include 
requirements for nutrition information (Sec.  101.9), ingredient 
information (Sec.  101.4), statement of identity (Sec.  101.3), net 
quantity of contents (Sec.  101.7), and name and place of business 
(Sec.  101.5). The major food allergen labeling requirements are in 
section 403(w) of the FD&C Act.

III. Food Labeling and Online Grocery Shopping

    FDA addressed the issue of online labeling of food products in a 
2007 ``Dear Manufacturer'' letter. At that time, for consistency and to 
avoid consumer confusion, FDA recommended that the nutrition 
information presented online be similar to FDA's Nutrition Facts label 
requirements under Sec.  101.9.\1\ FDA maintained that, in some 
circumstances, information disseminated online by, or on behalf of, a 
regulated company met the definition of labeling in section 201(m) of 
the FD&C Act (21 U.S.C. 321(m)) and therefore is subject to the 
requirements of the FD&C Act. We recommended that, if manufacturers and 
distributors made claims or provided label information on their food 
products online, they ensure that the claims and other information is 
consistent with FDA's current laws and regulations (Ref. 2).
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    \1\ We consistently maintain that online labeling cannot be used 
in place of labeling that is required on the actual package. The 
regulations require all food in packaged form to be fully labeled on 
the package, regardless of how the product is sold (internet vs. 
retail store).
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    The primary purpose of food labeling is to provide consumers with 
information to make informed decisions about the food they are 
purchasing, to make safe choices, and to maintain healthy dietary 
practices. For this to be possible, consumers need accurate, 
informative, and accessible food labeling when shopping for groceries 
online.
    We are aware that many grocery retailers, manufacturers, and third-
party online grocery providers present some label information online, 
such as nutrition and ingredient information. However, there may be 
inconsistencies in how and where this information is being displayed 
between the different types of online platforms (e.g., website, mobile 
application, etc.) and online grocery businesses (Ref. 3). For example, 
the Nutrition Facts label and ingredient information may not be 
consistently available for the same food packaged and sold through the 
different online grocery providers (Ref. 4). In some cases, there may 
be differences between the label on the food package and the 
information that is being made available online. This may include 
inconsistent nutrient values and differences in the format of the 
nutrition information presented online compared to the nutrition 
information that is declared on the package label.
    In October 2021, FDA hosted the ``New Era of Smarter Food Safety 
Summit on E-Commerce: Ensuring the Safety of Foods Ordered Online and 
Delivered Directly to Consumers'' (Summit). Part of the Summit was 
designed to help us learn more about labeling of food products offered 
for sale through e-commerce. One session focused on food labeling. The 
session specifically addressed the nutrition, ingredient, and allergen 
information that is displayed through online grocery shopping 
platforms. We also established a public docket for the Summit and 
received limited comments that discussed food labeling issues 
associated with grocery foods sold through e-commerce. To ensure we 
have current data and information to inform our work to empower 
consumers with consistent and accurate nutrition, ingredient, and 
allergen information when grocery shopping online, we are providing 
additional opportunity for comment through this RFI. To inform next 
steps, we will consider comments from the Summit as well as data and 
information submitted in response to this RFI.

IV. Request for Information

    We request information on whether and how online grocery retailers, 
food manufacturers, and third-party online grocery providers are 
displaying nutrition, ingredient, and allergen information through 
online grocery shopping platforms. When responding, please identify the 
question by its number (such as 1.1) so that we can associate your 
response with a specific question. Specifically, we request data and 
information regarding:

1. Food Labeling Information Provided Through Online Grocery Shopping

    1.1 The mandatory label requirements on most packaged foods 
include, in part, nutrition information (e.g., Nutrition Facts label), 
ingredient information, and major food allergens information (when 
applicable). What mandatory label information is currently available 
through online grocery shopping platforms? How consistently is 
mandatory label information presented across online grocery shopping 
platforms? Please provide any data and evidence to support your 
response.
    1.2 How is nutrition, ingredient, and major food allergens 
information presented through online grocery shopping platforms? For 
example, where is the information available on the web page in relation 
to the product? Please provide any data and evidence to support your 
response.
    1.3 When provided, is the nutrition, ingredient, and major food 
allergens

[[Page 24811]]

information in the same format as on the packaged product (e.g., 
Nutrition Facts label format)? If pictures of the product are used, how 
does the manufacturer, retailer, or third-party online grocery provider 
ensure the information in the picture is consistent with the package 
label, readable, and accessible on all devices (e.g., laptops, 
smartphones etc.)? Please provide any data and evidence to support your 
response.

2. Industry Considerations and Logistics of Food Labeling in Online 
Grocery Shopping

    2.1 Grocery foods may be sold in various ways through e-commerce, 
(e.g., directly from the manufacturer, a retailer, or through a third-
party online grocery provider). How do manufacturers, grocery 
retailers, and third-party online grocery providers decide what label 
information to display for grocery foods sold through online platforms 
(websites, mobile applications, etc.)? Please provide any data and 
evidence to support your response.
    2.2 What challenges and limitations do online grocery retailers, 
manufacturers and third-party online grocery providers encounter when 
seeking to display food labeling information on their respective 
platforms? Please provide any data and evidence to support your 
response. Also, what, if any, are the labeling challenges for 
international websites selling groceries online?
    2.3 How do manufacturers, retailers, and third-party online grocery 
providers ensure that information online is consistent with the actual 
product package and that the information is accurate and up to date? 
Please provide any data and evidence to support your response.
    2.4 How do online retailers and third-party online grocery 
providers address manufacturer reformulations that may alter a 
product's nutrition, ingredient, or major food allergens information? 
If there is a change or error detected, how do online grocery shopping 
platforms collect the information and update the website (e.g., is 
there a customer feedback loop or internal quality assurance process to 
detect and correct online labeling errors)? Please provide any data and 
evidence to support your response.
    2.5 What measures are online grocery shopping platforms taking to 
ensure that consumers can access accurate nutrition, ingredient, and 
major food allergens information when purchasing groceries online? Have 
online grocery shopping platforms identified or capitalized on 
opportunities to leverage online platforms (e.g., interactive labeling) 
to improve consumer engagement with and accessibility to food labeling 
information? Please provide any data and evidence to support your 
response.
    2.6 How are online grocery shopping platforms seeking to ensure 
online access to labeling information is equitable for consumers? Do 
current online labeling presentations present barriers to accessing 
labeling information for certain consumers? Please provide any data and 
evidence to support your response.

3. Consumer Use of Food Label Information in Online Grocery Shopping

    3.1 What food label information do consumers expect to see when 
shopping for groceries online? For example, do consumers expect all the 
information presented online to be the same as the retail food package 
label? When there is a picture of a product label online, do consumers 
expect the picture of the label to be the same as the label on the 
retail food package? Please provide any data and evidence to support 
your response.
    3.2 To what extent, and how, do consumers use nutrition, 
ingredient, and major food allergens information when grocery shopping 
online? For example, what percentage of consumers use the label to get 
information to support eating healthier? What percentage of consumers 
use the label information because of specific dietary concerns? We 
would be especially interested in demographic data on consumers who 
view label information when grocery shopping online. Please provide any 
data and evidence to support your response.
    3.3 What do consumers find most challenging about navigating online 
shopping platforms for specific label information needs? Please provide 
any data and evidence to support your response.
    3.4 What data are available on the most effective ways for 
presenting nutrition, ingredient, and major food allergens information 
specifically through online grocery shopping platforms (websites, 
mobile applications, etc.), so that consumers can easily access the 
information? For example, is there a specific format (e.g., Nutrition 
Facts label format) that consumers find useful in an online grocery 
shopping platform? What are effective means of displaying this 
information on the platform (e.g., link to additional product 
information, viewable on the top 50 percent of the web page) to ensure 
consumers have ready access? Please provide any data and evidence to 
support your response.

V. References

    The following references are on display at the Dockets Management 
Staff (see ADDRESSES) and are available for viewing by interested 
persons between 9 a.m. and 4 p.m., Monday through Friday; they are also 
available electronically at https://www.regulations.gov. FDA has 
verified the website addresses, as of the date this document publishes 
in the Federal Register, but websites are subject to change over time.

1. eMarketer Editors. ``In 2021, Online Grocery Sales Will Surpass 
$100 Billion'' Insider Intelligence, February 24, 2021, available 
at: https://www.emarketer.com/content/2021-online-grocery-sales-will-surpass-100-billion. Accessed on October 3, 2022.
2. FDA. ``Guidance for Industry and FDA: Dear Manufacturer Letter 
Regarding Food Labeling.'' January 2007. Available at: https://www.fda.gov/regulatory-information/search-fda-guidance-documents/guidance-industry-and-fda-dear-manufacturer-letter-regarding-food-labeling. Accessed on October 3, 2022.
3. Pomeranz, Jennifer L., et al., ``Opportunities to Address the 
Failure of Online Food Retailers to Ensure Access to Required Food 
Labelling Information in the USA'', March 2022. Available at: 
https://www.cambridge.org/core/journals/public-health-nutrition/article/opportunities-to-address-the-failure-of-online-food-retailers-to-ensure-access-to-required-food-labelling-information-in-the-usa/9520BF4CB0E2CDDF9760276729F0DBE2. Accessed on October 3, 
2022.
4. Olzenak, Kelly, et al., ``How Online Grocery Stores Support 
Consumer Nutrition Information Needs'', March 2022. Available at: 
https://www.sciencedirect.com/science/article/pii/S1499404620305248. 
Accessed on October 3, 2022.

    Dated: April 18, 2023.
Lauren K. Roth,
Associate Commissioner for Policy.
[FR Doc. 2023-08543 Filed 4-21-23; 8:45 am]
BILLING CODE 4164-01-P