Document ID: FEMA-2015-0007-0002
Agency: fema
Document Type: Notice
Title: Agency Information Collection Activities: Submission for OMB Review; Comment Request; Ready PSA Campaign Creative Testing Research
Posted Date: 2015-04-22T04:00Z

[Federal Register Volume 80, Number 77 (Wednesday, April 22, 2015)]
[Notices]
[Pages 22545-22546]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2015-09247]

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DEPARTMENT OF HOMELAND SECURITY

Federal Emergency Management Agency

[Docket ID: FEMA-2015-0007; OMB No. 1660-NEW]

Agency Information Collection Activities: Submission for OMB 
Review; Comment Request; Ready PSA Campaign Creative Testing Research.

AGENCY: Federal Emergency Management Agency, DHS.

ACTION: Notice.

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SUMMARY: The Federal Emergency Management Agency (FEMA) will submit the 
information collection abstracted below to the Office of Management and 
Budget for review and clearance in accordance with the requirements of 
the Paperwork Reduction Act of 1995. The submission will describe the 
nature of the information collection, the categories of respondents, 
the estimated burden (i.e., the time, effort and resources used by 
respondents to respond) and cost, and the actual data collection 
instruments FEMA will use.

DATES: Comments must be submitted on or before May 22, 2015.

ADDRESSES: Submit written comments on the proposed information 
collection to the Office of Information and Regulatory Affairs, Office 
of Management and Budget. Comments should be addressed to the Desk 
Officer for the Department of Homeland Security, Federal Emergency 
Management Agency, and sent via

[[Page 22546]]

electronic mail to oira.submission@omb.eop.gov or faxed to (202) 395-
5806.

FOR FURTHER INFORMATION CONTACT: Requests for additional information or 
copies of the information collection should be made to Director, 
Records Management Division, 500 C Street SW., Washington, DC 20472-
3100, facsimile number (202) 212-4701, or email address FEMA-Information-Collections-Management@fema.dhs.gov.

SUPPLEMENTARY INFORMATION:

Collection of Information

    Title: Ready PSA Campaign Creative Testing Research.
    Type of Information Collection: New information collection.
    OMB Number: 1660-NEW.
    Form Titles and Numbers: FEMA Form 008-0-21, Recruitment Screener; 
FEMA Form 008-0-22, Focus Group Discussion Guide.
    Abstract: FEMA proposes conducting qualitative research in the form 
of focus groups in order to test creative concepts developed for FEMA's 
national Ready public service advertising campaign, which aims to 
educate and empower Americans to prepare for and respond to 
emergencies. The research will help determine the clarity, relevance, 
and motivating appeal of the concepts prior to final production of the 
advertising.
    Affected Public: Individuals or households.
    Estimated Number of Respondents: 50.
    Estimated Total Annual Burden Hours: 58 hours.
    Estimated Cost: The estimated annual cost to respondents for the 
hour burden is $1,813.08. There are no annual costs to respondents' 
operations and maintenance costs for technical services. There are no 
annual start-up or capital costs. The cost to the Federal Government is 
$53,383.12.

    Dated: April 13, 2015.
Janice Waller,
Acting Director, Records Management Division, Mission Support, Federal 
Emergency Management Agency, Department of Homeland Security.
[FR Doc. 2015-09247 Filed 4-21-15; 8:45 am]
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