Document ID: SEC-2023-1360-0001
Agency: sec
Document Type: Notice
Title: Self-Regulatory Organizations; Proposed Rule Changes: Financial Industry Regulatory Authority, Inc.
Posted Date: 2023-11-24T05:00Z

[Federal Register Volume 88, Number 225 (Friday, November 24, 2023)]
[Notices]
[Pages 82482-82495]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2023-25881]

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SECURITIES AND EXCHANGE COMMISSION

Release No. 34-98977; File No. SR-FINRA-2023-016]

Self-Regulatory Organizations; Financial Industry Regulatory 
Authority, Inc.; Notice of Filing of a Proposed Rule Change To Amend 
FINRA Rule 2210 (Communications With the Public) To Permit Projections 
of Performance of Investment Strategies or Single Securities in 
Institutional Communications

November 17, 2023.
    Pursuant to Section 19(b)(1) of the Securities Exchange Act of 1934 
(``Act'') \1\ and Rule 19b-4 thereunder,\2\ notice is hereby given that 
on November 13, 2023, the Financial Industry Regulatory Authority, Inc. 
(``FINRA'') filed with the Securities and Exchange Commission (``SEC'' 
or ``Commission'') the proposed rule change as described in Items I, 
II, and III below, which Items have been prepared by FINRA. The 
Commission is publishing this notice to solicit comments on the 
proposed rule change from interested persons.
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    \1\ 15 U.S.C. 78s(b)(1).
    \2\ 17 CFR 240.19b-4.
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I. Self-Regulatory Organization's Statement of the Terms of Substance 
of the Proposed Rule Change

    FINRA is proposing to amend FINRA Rule 2210 (Communications with 
the Public). Currently Rule 2210 prohibits projections of performance 
or targeted returns \3\ in member communications, subject to specified 
exceptions. The proposed rule change would allow a member to project 
the performance or provide a targeted return with respect to a security 
or asset allocation or other investment strategy in an institutional 
communication or a communication distributed solely to qualified 
purchasers as defined in the Investment Company Act of 1940 
(``Investment Company Act'') that promotes or recommends specified non-
public offerings, subject to stringent conditions to ensure these 
projections are carefully derived from a sound basis.
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    \3\ Targeted returns reflect the aspirational performance goals 
for an investment or investment strategy. Projections of performance 
reflect an estimate of the future performance of an investment or 
investment strategy, which is often based on historical data and 
assumptions. Projections of performance are commonly established 
through mathematical modeling. See Investment Advisers Act Release 
No. 5653 (December 22, 2020), 86 FR 13024, 13081 n.699 (March 5, 
2021) and accompanying text.
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    The text of the proposed rule change is available on FINRA's 
website at http://www.finra.org, at the principal office of FINRA and 
at the Commission's Public Reference Room.

II. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

    In its filing with the Commission, FINRA included statements 
concerning the purpose of and basis for the proposed rule change and 
discussed any comments it received on the proposed rule change. The 
text of these statements may be examined at the places specified in 
Item IV below. FINRA has prepared summaries, set forth in sections A, 
B, and C below, of the most significant aspects of such statements.

A. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

1. Purpose
Rule 2210's General Prohibition of Projections and Its Exceptions
    Rule 2210 provides that communications may not predict or project 
performance, imply that past performance will recur or make any 
exaggerated or unwarranted claim, opinion or forecast.\4\ The general 
prohibition against performance projections is intended to protect 
investors who may lack the capacity to understand the risks and 
limitations of using projected performance in making investment 
decisions.
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    \4\ See FINRA Rule 2210(d)(1)(F).
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    This general standard does not prohibit certain types of 
communications, however. First, Rule 2210 allows a hypothetical 
illustration of mathematical principles, provided it does not predict 
or project the performance of an investment or investment strategy.\5\ 
The ``hypothetical illustration of mathematical principles'' exception 
to the prohibition of projections applies to tools that serve the 
function of a calculator that computes the mathematical outcome of 
certain assumed variables without predicting the likelihood of either 
the assumed variables or the outcome. For example, this exception 
applies to a calculator that computes a net amount of savings that an 
investor would earn over an assumed period of time with assumed 
variables of rates of returns, frequency of compounding, and tax 
rates.\6\
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    \5\ See FINRA Rule 2210(d)(1)(F)(i).
    \6\ On the other hand, this exception would not apply to a 
calculator that predicted the likelihood of achieving these assumed 
variables and outcomes. See Notice to Members 04-86 (November 2004), 
n.3.
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    Second, the general prohibition on projections does not preclude a 
member from employing an investment analysis tool, or a written report 
produced by an investment analysis tool, that includes projections of 
performance provided it meets the requirements of FINRA Rule 2214 
(Requirements for the Use of Investment Analysis Tools).\7\ FINRA 
adopted the predecessor to Rule 2214 in 2004 to allow members to offer 
or employ technological tools that use a mathematical formula to 
calculate the probability that investment outcomes (such as reaching a 
financial goal) would occur.\8\
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    \7\ See FINRA Rule 2210(d)(1)(F)(ii).
    \8\ See Notice to Members 04-86, supra note 6.
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    An ``investment analysis tool'' is an interactive technological 
tool that

[[Page 82483]]

produces simulations and statistical analyses that present the 
likelihood of various investment outcomes if certain investments are 
made or certain investment strategies or styles are undertaken, thereby 
serving as an additional resource to investors in the evaluation of the 
potential risks and returns of investment choices.\9\ Investors may use 
an investment analysis tool either independently or with the assistance 
from a member and may receive written reports generated by the tool 
that include projected performance that is consistent with Rule 2214's 
requirements.\10\
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    \9\ See FINRA Rule 2214(b).
    \10\ For a more detailed discussion of the differences between 
FINRA Rule 2214 and the proposal, see Comparison to Projections 
Permitted by FINRA Rule 2214, infra.
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    Third, members may include a price target in a research report on 
debt or equity securities, provided that the price target has a 
reasonable basis, the report discloses the valuation methods used to 
determine the price target, and the price target is accompanied by 
disclosure concerning risks that may impede achievement of the price 
target.\11\
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    \11\ See FINRA Rule 2210(d)(1)(F)(iii).
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    In addition, a communication with the public regarding security 
futures or options may contain projected performance figures (including 
projected annualized rates of return), provided that the communication 
meets specified requirements.\12\ Among other things, the communication 
must be accompanied or preceded by a standardized risk disclosure 
statement, the communication may not suggest certainty of the projected 
performance, parameters relating to such performance figures must be 
clearly established, and the projections must disclose and reflect all 
relevant costs, commissions, fees, and interest charges (as 
applicable).\13\
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    \12\ See FINRA Rules 2215 (Communications with the Public 
Regarding Security Futures) and 2220 (Options Communications).
    \13\ See FINRA Rules 2215(b)(3) and 2220(d)(3).
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Need for an Additional Exception
    FINRA understands that some broker-dealer customers, in particular 
institutional investors, request other types of projected performance 
that the current rules do not allow. These customers may request 
information that includes projections of performance or targeted 
returns concerning investment opportunities to help them make informed 
investment decisions but are unable to receive this information from 
members due to the prohibition on projections. For example, a member's 
views regarding the projected performance of an investment strategy or 
single security may be useful to institutional investors and qualified 
purchasers (``QPs''), as defined under the Investment Company Act,\14\ 
who are eligible to invest in certain non-public offerings that are 
relying on exceptions from registration under the Securities Act of 
1933 (``Securities Act'') and the Investment Company Act.
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    \14\ Section 2(a)(51)(A) of the Investment Company Act defines 
the term ``qualified purchaser'' as (i) any natural person who owns 
not less than $5 million in investments (as defined by the SEC); 
(ii) a family-owned company that owns not less than $5 million in 
investments; (iii) a trust not formed for the purpose of acquiring 
the securities offered, as to which each trustee or other person 
authorized to make decisions with respect to the trust, and each 
settlor or other person who has contributed assets to the trust, is 
a person described in clauses (i), (ii), or (iv); and (iv) any other 
person, acting for its own account or the account of other qualified 
purchasers, who in the aggregate owns and invests on a discretionary 
basis not less than $25 million in investments. See 15 U.S.C. 80a-
2(a)(51)(A).
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    In addition, projected performance may be useful for institutional 
investors and QPs that either have the financial expertise to evaluate 
investments and to understand the assumptions and limitations 
associated with such projections, or that have resources that provide 
them with access to financial professionals who possess this expertise. 
Such investors often test their own opinions against performance 
projections they receive from other sources, including issuers and 
investment advisers. Because Rule 2210 generally precludes a member 
from providing projected performance or targeted returns in marketing 
communications distributed to institutional investors and QPs, these 
investors cannot obtain a member's potentially different and valuable 
perspective.
    FINRA recognizes, however, that any proposed rule amendment that 
would allow projections of performance or targeted returns in specified 
communications must not increase the risk of potential harm to retail 
investors. As discussed below, the proposed rule change is narrowly 
tailored to address the need for projections or targeted returns by 
restricting their use only in specified scenarios involving 
institutional investors or QPs, well-established categories of persons 
that have been previously determined to be financially sophisticated or 
able to engage expertise for purposes of the securities laws.\15\ As a 
general matter, the proposed rule change would not alter the current 
prohibitions on including projections of performance or targeted 
returns in most types of retail communications. In addition, even in 
situations where a natural person qualifies as an institutional 
investor or QP, Exchange Act Regulation Best Interest \16\ would 
require members to act in the investor's best interest when making a 
recommendation of a securities transaction or investment strategy 
involving securities, regardless of whether a projection is used as a 
basis for the recommendation.
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    \15\ See, e.g., Privately Offered Investment Companies, 
Investment Company Act Release No. 22597 (April 3, 1997), 62 FR 
17512 (April 9, 1997) (adopting rules to implement a legislative 
exclusion from regulation under section 3(c)(7) of the Investment 
Company Act for privately offered investment companies ``whose 
investors are all highly sophisticated investors, termed `qualified 
purchasers''').
    \16\ See 17 CFR 240.15l-1 (``Reg BI'').
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Proposed Amendments
    The proposed rule change would create a new, narrowly tailored, 
exception to the general prohibition of projections. First, the 
proposed rule change would permit institutional communications to 
include projections of performance or targeted returns. An 
institutional communication is any written (including electronic) 
communication that is distributed or made available only to 
institutional investors,\17\ but does not include a member's internal 
communications.\18\

[[Page 82484]]

Second, the proposed rule change would permit projected performance and 
targeted returns in communications that are distributed or made 
available only to QPs and that promote or recommend a private placement 
that is sold solely to QPs (``QP private placement 
communications'').\19\ Recipients of QP private placement 
communications are referred to herein as ``QP private placement 
investors.'' \20\ Institutional investors and QP private placement 
investors are referred to herein collectively as ``Projection-Eligible 
Investors.''
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    \17\ Rule 2210(a)(4) provides that ``institutional investor'' 
means any:
    (A) person described in Rule 4512(c), regardless of whether the 
person has an account with a member;
    (B) governmental entity or subdivision thereof;
    (C) employee benefit plan, or multiple employee benefit plans 
offered to employees of the same employer, that meet the 
requirements of Section 403(b) or Section 457 of the Internal 
Revenue Code and in the aggregate have at least 100 participants, 
but does not include any participant of such plans;
    (D) qualified plan, as defined in Section 3(a)(12)(C) of the 
Exchange Act, or multiple qualified plans offered to employees of 
the same employer, that in the aggregate have at least 100 
participants, but does not include any participant of such plans;
    (E) member or registered person of such a member; and
    (F) person acting solely on behalf of any such institutional 
investor.
    Rule 4512(c) defines ``institutional account'' to mean the 
account of: (1) a bank, savings and loan association, insurance 
company or registered investment company; (2) an investment adviser 
registered either with the SEC under Section 203 of the Advisers Act 
or with a state securities commission; or (3) any other person 
(whether a natural person, corporation, partnership, trust or 
otherwise) with total assets of at least $50 million.
    \18\ See Rule 2210(a)(3). The definition of ``institutional 
investor'' provides in part that no member may treat a communication 
as having been distributed to an institutional investor if the 
member has reason to believe that the communication or any excerpt 
thereof will be forwarded or made available to a retail investor. 
See FINRA Rule 2210(a)(4). Accordingly, if a member distributed or 
made available a communication containing projected performance or a 
targeted return to an institutional investor, and the member had 
reason to believe the institutional investor would forward or make 
available that communication to a retail investor, FINRA would not 
consider the communication to be an institutional communication for 
purposes of the proposed rule change's requirements.
    \19\ The proposed rule change would create a new exception from 
the prohibition on performance projections for communications that 
are distributed or made available only to QPs and that promote or 
recommend either a Member Private Offering that is exempt from the 
requirements of FINRA Rule 5122 pursuant to Rule 5122(c)(1)(B), or a 
private placement exempt from the requirements of FINRA Rule 5123 
pursuant to Rule 5123(b)(1)(B). Both Rule 5122(c)(1)(B) and Rule 
5123(b)(1)(B) exempt from those rules' requirements private 
offerings sold solely to qualified purchasers, as defined in Section 
2(a)(51)(A) of the Investment Company Act.
    \20\ In most cases, an individual investor who has $5 million or 
more in investments, but who does not have at least $50 million in 
assets, will be both a qualified purchaser under the Investment 
Company Act and a retail investor for purposes of Rule 2210. 
Accordingly, some QP private placement communications will be either 
correspondence or retail communications under the rule. See FINRA 
Rule 2210(a)(2), (a)(5), and (a)(6).
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    Even within these narrow circumstances, the proposed rule change 
would impose additional investor protection obligations. The exception 
would be conditioned on: (1) the member adopting and implementing 
written policies and procedures reasonably designed to ensure that the 
communication is relevant to the likely financial situation and 
investment objectives of the investor receiving the communication and 
to ensure compliance with all applicable requirements and obligations; 
(2) the member having a reasonable basis for the criteria used and 
assumptions made in calculating the projected performance or targeted 
return, and retaining written records supporting the basis for these 
criteria and assumptions; \21\ (3) the communication prominently 
disclosing that the projected performance or targeted return is 
hypothetical in nature and that there is no guarantee that the 
projected or targeted performance will be achieved; and (4) the member 
providing sufficient information to enable the investor to understand 
(i) the criteria used and assumptions made in calculating the projected 
performance or targeted return, including whether the projected 
performance or targeted return is net of anticipated fees and expenses; 
and (ii) the risks and limitations of using the projected performance 
or targeted return in making investment decisions, including reasons 
why the projected performance or targeted return might differ from 
actual performance.
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    \21\ FINRA recognizes that there are some differences between 
targeted returns and projections of performance. As discussed above, 
targeted returns are aspirational and may be used as a benchmark or 
to describe an investment strategy or objective to measure the 
success of a strategy. Projections of performance, on the other 
hand, use historical data and assumptions to predict a likely 
return. Thus, targeted returns may not involve all (or any) of the 
assumptions and criteria applied to generate a projection. However, 
FINRA does not believe that the difference between targeted returns 
and projections of performance is always readily apparent to the 
recipient of a communication. Accordingly, the presentation of both 
projections of performance and targeted returns would be subject to 
the same conditions, including that both must have a reasonable 
basis.
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Written Policies and Procedures
    The proposed rule change would require a member to adopt and 
implement written policies and procedures reasonably designed to ensure 
that the communication is relevant to the likely financial situation 
and investment objectives of the investor receiving the communication 
and to ensure compliance with all applicable requirements and 
obligations. In adopting written policies and procedures concerning the 
investor's likely financial situation and investment objectives, 
members should consider including content that requires the member to 
consider the audience that receives a communication that presents 
projected performance or a targeted return. In particular, such a 
communication should only be distributed where the member reasonably 
believes the investors have access to resources to independently 
analyze this information or have the financial expertise to understand 
the risks and limitations of such presentations. If an investor does 
not have this financial expertise and receives a communication 
containing a projection or targeted return, FINRA would expect that the 
written policies and procedures be reasonably designed to ensure that 
the investor has the resources necessary to access financial 
professionals that possess this expertise.\22\
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    \22\ FINRA would not view the mere fact that an investor would 
be interested in high returns as satisfying the requirement that the 
projected performance or targeted return is relevant to the likely 
financial situation and investment objectives of the intended 
audience.
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    For example, members could meet the requirement to adopt and 
implement policies and procedures reasonably designed to ensure that 
the projected performance or targeted returns are relevant to the 
likely financial situation and intended audience of the institutional 
communication or QP private placement communication by relying on its 
past experiences with particular types of institutional investors and 
QP private placement investors who seek this information. A firm may 
wish to further tailor its intended audience for such a communication 
to persons or entities that have expressed interest in particular types 
of securities, or who have invested in similar securities in the past.
    In addition, even in situations where an investor has the financial 
expertise or resources necessary to understand the risks and 
limitations of a projection or targeted return, if the member 
recommends a securities transaction or investment strategy involving 
securities to an investor who is a ``retail customer'' as defined in 
Reg BI,\23\ the member must establish, maintain, and enforce written 
policies and procedures reasonably designed to achieve compliance with 
Reg BI.\24\
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    \23\ Reg BI defines ``retail customer'' to mean a natural 
person, or the legal representative of such natural person, who (i) 
receives a recommendation of any securities transaction or 
investment strategy involving securities from a broker, dealer, or 
natural person who is an associated person of a broker or dealer, 
and (ii) uses the recommendation primarily for personal, family, or 
household purposes. See 17 CFR 240.15l-1(b)(1).
    \24\ See 17 CFR 240.15l-1(a)(2)(iv).
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Reasonable Basis Requirement
    The ``reasonable basis'' requirement follows well-established 
precedents. FINRA Rules 2210 and 2241 (Research Analysts and Research 
Reports) require a price target in a research report to have a 
reasonable basis.\25\ SEC rules also require performance projections 
contained in specified documents to be based on good faith and have a 
reasonable basis.\26\
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    \25\ See FINRA Rule 2210(d)(1)(F)(iii) and FINRA Rule 
2241(c)(1)(B).
    \26\ See Securities Act Regulation S-K, 17 CFR 229.10(b) 
(providing in part that the use in documents specified in Securities 
Act Rule 175 and Exchange Act Rule 3b-6 of management's projections 
of future economic performance have a reasonable basis and reflect 
its good faith assessment of a registrant's future performance).
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    FINRA believes that it is important for members to consider 
appropriate factors in forming a reasonable basis for the criteria used 
and assumptions made in calculating projected performance or a targeted 
return pursuant to proposed Rule 2210(d)(1)(F)(iv). Accordingly, FINRA 
is proposing to include a new Supplementary Material to Rule 2210 that 
would list some, but not all, factors

[[Page 82485]]

that members should consider in developing a reasonable basis. FINRA 
incorporated some of the relevant factors that members of the financial 
research and analysis industry use when considering the basis for a 
recommendation to a customer.\27\
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    \27\ Some, but not all, of the proposed factors in the proposed 
Supplementary Material come from the CFA Institute's discussion of 
Standard V in the Institute's Standards of Practice Handbook. 
Standard V requires, among other things that CFA Institute Members 
and Candidates ``[h]ave a reasonable and adequate basis, supported 
by appropriate research and investigation, for any investment 
analysis, recommendation, or action.'' See CFA Institute, Standards 
of Practice Handbook 155-156 (11th ed. 2014).
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    Proposed Supplementary Material 2210.01 would provide that, in 
forming a reasonable basis for the criteria used and assumptions made 
in calculating projected performance or a targeted return pursuant to 
proposed Rule 2210(d)(1)(F)(iv), with no one factor being 
determinative, members should consider multiple factors. Such factors 
may include, but are not limited to, the following:
    (1) Global, regional, and country macroeconomic conditions (for 
example, considering potential civil or political instability or 
weather conditions that may impact projected performance);
    (2) Documented fact-based assumptions concerning the future 
performance of capital markets;
    (3) In the case of a single security issued by an operating 
company, the issuing company's operating and financial history;
    (4) The industry's and sector's current market conditions and the 
state of the business cycle (for example, including a consideration of 
any characteristics unique to the industry and sector, such as the 
effect of rising mortgage rates on the housing sector);
    (5) If available, reliable multi-factor financial models based on 
macroeconomic, fundamental, quantitative, or statistical inputs, taking 
into account the assumptions and potential limitations of such models, 
including the source and time horizon of data inputs;
    (6) The quality of the assets included in a securitization (taking 
into consideration, for example, the ability to assess the credit 
quality of underlying assets through available data and the performance 
of similar pools);
    (7) The appropriateness of selected peer-group comparisons (for 
example, the relative similarities or differences among the components 
of a selected peer group versus the subject issuer, the number of 
constituents in the peer group, and the reasonableness of the 
comparison);
    (8) The reliability of research sources (including, for example, 
whether there is a relationship between the issuer and the research 
source that could pose a conflict of interest; whether the research has 
been subject to peer review before publication; whether the research is 
based on reliable or verifiable factual information);
    (9) The historical performance and performance volatility of the 
same or similar asset classes;
    (10) For managed accounts or funds, the past performance of other 
accounts or funds managed by the same investment adviser or sub-
adviser, provided such accounts or funds had substantially similar 
investment objectives, policies, and strategies as the account or fund 
for which the projected performance or targeted returns are shown;
    (11) For fixed income investments and holdings, the average 
weighted duration and maturity;
    (12) The impact of fees, costs, and taxes; and
    (13) Expected contribution and withdrawal rates by investors.
    Proposed Supplementary Material 2210.01(b) also would provide that 
members may not base projected performance or a targeted return upon 
(i) hypothetical, back-tested performance or (ii) the prior performance 
of a portfolio or model that was created solely for the purpose of 
establishing a track record.\28\
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    \28\ See MassMutual Institutional Funds, 1995 SEC No-Act. LEXIS 
747 (September 28, 1995) (permitting the use of open-end management 
investment company performance that included the performance of 
unregistered predecessor separate investment accounts (``SIAs'') 
whose assets were transferred to the investment company, based in 
part upon the representation that the predecessor SIAs were created 
for purposes entirely unrelated to the establishment of a 
performance record). FINRA would not consider an investment 
manager's proprietary seed capital accounts that were created for 
purposes unrelated to the establishment of a performance record to 
be prohibited by proposed Supplementary Material 2210.01(b)(ii).
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Disclosure Requirements
    The requirement to provide sufficient information in the 
communication to enable the intended audience to understand the 
criteria used and assumptions made in calculating the projected 
performance or targeted return is not intended to prescribe any 
particular methodology or calculation of such performance. Nor does 
FINRA expect a firm to disclose proprietary or confidential information 
regarding the firm's methodology and criteria. Firms would be expected, 
however, to provide a general description of the methodology used 
sufficient to enable the investors to understand the basis of the 
methodology, as well as the assumptions underlying the projection or 
targeted return. Without this basic information, particularly regarding 
assumptions about future events, it is more likely that a projection or 
targeted return would mislead a potential investor.
    The proposed rule change also would require a member to provide 
sufficient information in the communication to enable a Projection-
Eligible Investor to understand the risks and limitations of using the 
projected performance or targeted return in making investment 
decisions, including reasons why the projected performance or targeted 
return might differ from actual performance. This requirement is 
intended to help ensure that such investors do not unreasonably rely on 
a projection or targeted return given its uncertainty and risks.
    For example, an institutional communication or QP private placement 
communication may need to disclose, as a reason why the projected 
performance or targeted return might differ from actual performance, 
that the projection does not reflect actual cash flows into and out of 
an investment portfolio. This is particularly true when a projection is 
expressed as an internal rate of return (``IRR''), since forward-
looking IRR shows a return earned by investors over a particular 
period, calculated on the basis of future cash flows to and from 
investors.\29\ If the actual future cash flows differ from the 
assumptions, the actual IRR may differ from the projected IRR.
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    \29\ IRR is also known as money-weighted returns and reflects 
the percentage rate earned on each dollar invested for each period 
the dollar was invested. IRR is calculated as the discount rate that 
makes the net present value of all cash flows from an investment 
equal to zero. This can be contrasted to a time-weighted return, 
which is the compounded growth rate of $1 over the time period. 
Average annual total returns used by mutual funds pursuant to 
Securities Act Rule 482 are an example of time-weighted returns. 
Time-weighted returns ignore the size and timing of investment cash 
flows and, therefore, provide a measure of manager or strategy 
performance, while IRR measures how a specific portfolio performed 
in absolute terms. See Regulatory Notice 20-21 (July 2020).
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General Standards and Supervision Under Rule 2210
    As with all communications with the public, institutional 
communications and QP private placement communications that contain 
projected performance or targeted returns must meet Rule 2210's general 
standards, including the requirements that communications be fair and 
balanced,

[[Page 82486]]

provide a sound basis for evaluating the facts in regard to any 
particular security or type of security, and not contain false, 
exaggerated, unwarranted, promissory or misleading content.\30\ 
Accordingly, in addition to the reasonable basis standard, any 
communication containing a projection or targeted return would be 
prohibited from presenting exaggerated or unwarranted projections or 
targeted returns. FINRA believes this constraint would prohibit a 
member from presenting a projection that purports to show, for example, 
longer term returns for an equity security offered shortly before or 
after the date of the communication, as it would be viewed as 
unwarranted and lacking a sound basis due to the difficulty in 
predicting future securities markets and economic conditions.
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    \30\ See FINRA Rule 2210(d)(1)(A) and (B).
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    Members currently must adopt appropriate procedures for the 
supervision and review of both institutional and retail 
communications.\31\ If the proposed rule change is adopted, these 
supervisory procedures would need to include the review of projections 
of performance or targeted returns used in both institutional 
communications and QP private placement communications, including 
compliance with the proposed rule change's specific conditions. In 
addition, members generally would be required to approve prior to use 
any QP private placement communication that falls within Rule 2210's 
definition of ``retail communication.'' \32\
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    \31\ See FINRA Rule 2210(b)(1) and (b)(3).
    \32\ As discussed above, if a QP is an individual that has less 
than $50 million in assets, the QP generally will be a retail 
investor under Rule 2210 since the QP does not fall within the 
definition of institutional investor. In such cases, if the QP 
private placement communication were distributed or made available 
to more than 25 QPs that fall within the definition of retail 
investor within a 30-day period, it would be a retail communication 
that a registered principal generally must approve prior to use. See 
FINRA Rule 2210(b)(1).
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    Members that use third-party vendors to perform core business or 
regulatory oversight functions must establish and maintain a 
supervisory system, including written supervisory procedures, for any 
activities or functions performed by third-party vendors that are 
reasonably designed to ensure compliance with applicable securities 
laws and regulations and with applicable FINRA rules.\33\ Accordingly, 
if a member relies on third-party models or software to create a 
projection or targeted return, the member would be expected to 
establish and maintain a supervisory system reasonably designed to 
ensure that any projections or targeted returns created by a third-
party vendor are used consistently with the proposed rule change's 
requirements.
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    \33\ See Regulatory Notice 21-29 (August 2021).
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    For example, the member would need to ensure that there is a 
reasonable basis for the criteria used and assumptions made in 
calculating the projected performance or targeted return and would need 
to retain written records supporting the basis for such criteria and 
assumptions. Members should make reasonable efforts to determine 
whether the model or software is sound and should make reasonable 
inquiries into the source and accuracy of the data used to create the 
projection or targeted return. If the member has reason to suspect that 
the third-party model or software lacks a sound basis, the member 
should investigate the matter and, if it cannot be reasonably assured 
that the model or software is sound, must not use it. Among factors 
that a member may wish to employ to evaluate the third-party model or 
software are the assumptions used to create the projection or target, 
the rigor of its analysis, the date and timeliness of any research used 
to create the model or software, and the objectivity and independence 
of the entity that created the model or software.
    As discussed above, members also must keep in mind that if they use 
a projection of performance or targeted return in connection with a 
recommendation of a securities transaction or investment strategy 
involving securities to a retail customer, the recommendation must meet 
the requirements of Reg BI.\34\
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    \34\ See 17 CFR 240.15l-1. The definition of ``retail customer'' 
under Reg BI differs from the definition of ``retail investor'' 
under FINRA Rule 2210, which includes any person other than an 
institutional investor, regardless of whether the person has an 
account with a member. See FINRA Rule 2210(a)(6). Accordingly, a 
natural person could be a ``retail customer'' for purposes of Reg BI 
but an ``institutional investor'' under Rule 2210 (e.g., a natural 
person with at least $50 million in total assets). See supra note 17 
(definition of ``institutional investor'' under FINRA Rule 
2210(a)(4)).
---------------------------------------------------------------------------

Comparison to Projections Permitted by FINRA Rule 2214
    There are several key differences between the types of projections 
that Rule 2214 permits as compared to those that the proposed rule 
change would allow. First, Rule 2214 differs from the proposed rule 
change in terms of how a projection may be communicated. Rule 2214 
allows a projection of performance that is created by an investment 
analysis tool that any retail customer uses on a one-on-one interactive 
basis, either independently or with a member's assistance, and that 
provides individualized results to each user. In contrast, unlike Rule 
2214, under the proposed rule change, there is no interactive element 
associated with the receipt of projections. Instead, firms could 
provide projections or targeted returns to Projection-Eligible 
Investors using any form of communication that otherwise complies with 
the proposed rule change, applicable requirements of FINRA rules, and 
the federal securities laws.
    Second, Rule 2214 requires the tool to produce simulations and 
statistical analyses that present the likelihood of various investment 
outcomes if certain investments are made or certain investment 
strategies are undertaken. Although the rule does not expressly require 
the use of a particular type of statistical analysis, in many cases 
firms (or their vendors) use Monte Carlo simulations for this 
process.\35\ In contrast, the proposed rule change would not require 
communications to Projection-Eligible Investors that include 
performance projections or targeted returns to consider potential 
returns under various scenarios and the probability of success for each 
scenario.
---------------------------------------------------------------------------

    \35\ Monte Carlo simulation involves the use of a computer to 
represent the operations of a complex financial system. A 
characteristic feature of Monte Carlo simulation is the generation 
of a large number of random samples from specified probability 
distributions to represent the operation of the system. Monte Carlo 
simulation is used in planning in financial risk management and in 
valuing complex securities. Monte Carlo simulation is a complement 
to analytical methods but provides only statistical estimates, not 
exact results. See CFA Institute, Common Probability Distributions 
(CFA Program Level I, 2023 Curriculum), available at https://www.cfainstitute.org/membership/professional-development/refresher-readings/common-probability-distributions.
---------------------------------------------------------------------------

    Third, Rule 2214's disclosure requirements differ somewhat from 
those under the proposed rule change. Rule 2214 requires an investment 
analysis tool, a written report generated by the tool, or a related 
retail communication to:
     Describe the criteria and methodology used, including the 
investment analysis tool's limitations and key assumptions;
     explain that results may vary with each use and over time;
     if applicable, describe the universe of investments 
considered in the analysis, explain how the tool determines which 
securities to select, disclose if the tool favors certain securities 
and, if so, explain the reason for the selectivity, and state that 
other investments not considered may have characteristics similar or 
superior to those being analyzed; and

[[Page 82487]]

     display a prescribed disclosure concerning the 
hypothetical nature of the projections, that they do not reflect actual 
investment results, and that they are not guarantees of future 
results.\36\
---------------------------------------------------------------------------

    \36\ See FINRA Rule 2214(c).
---------------------------------------------------------------------------

    In contrast, the proposed rule change would require a communication 
to prominently disclose that the projected performance or targeted 
return is hypothetical in nature and that there is no guarantee that 
the projection of performance or targeted return will be achieved.\37\ 
In addition, a member would have to provide ``sufficient information to 
enable the investor to understand (i) the criteria used and assumptions 
made in calculating the projected performance or targeted return, 
including whether the projected performance or targeted return is net 
of anticipated fees and expenses; and (ii) the risks and limitations of 
using the projected performance or targeted return in making investment 
decisions, including reasons why the projected performance or targeted 
return might differ from actual performance.'' \38\
---------------------------------------------------------------------------

    \37\ See proposed FINRA Rule 2210(d)(1)(F)(iv)d.
    \38\ See proposed FINRA Rule 2210(d)(1)(F)(iv)e.
---------------------------------------------------------------------------

    While the proposed rule change's methodology disclosure requirement 
resembles the methodology disclosure requirements in Rule 2214, they 
are worded differently to reflect different types of communications to 
which the proposed rule change and Rule 2214 apply. For example, an 
investment analysis tool permitted by Rule 2214 may recommend that an 
investor consider an alternative account portfolio to improve the range 
of its potential returns but limit the securities that may populate the 
portfolio. This limitation is important information to investors when 
considering whether to change their investments. In contrast, the 
proposed rule change is more likely to apply to a projection or 
targeted return that is included in a communication promoting a single 
security or investment strategy distributed to Projection-Eligible 
Investors, and thus would impose different disclosure requirements 
relative to those scenarios.
    Fourth, Rule 2214 does not restrict the types of investors who may 
use an investment analysis tool or receive a report generated by the 
tool, as both institutional investors and retail investors may receive 
a projection of performance under Rule 2214. The reports also must 
include clear and prominent specified disclosures, such as a 
description of the criteria and methodology used, the tool's 
limitations and key assumptions, and other risk and investor 
protection-related information.\39\ In contrast, the proposed rule 
change would limit receipt of projections or targeted returns to 
Projection-Eligible Investors as defined in the rule.
---------------------------------------------------------------------------

    \39\ See FINRA Rule 2214(c) and (d).
---------------------------------------------------------------------------

Comparison to IA Marketing Rule's Hypothetical Performance Standards
    The proposed changes are in many respects consistent with the 
Commission's Investment Adviser Marketing rule (``IA Marketing 
Rule'').\40\ In this regard, the IA Marketing Rule permits investment 
advisers to present hypothetical performance, which includes ``targeted 
or projected performance returns with respect to any portfolio or to 
the investment advisory services with regard to the securities 
offered'' \41\ in an advertisement if the investment adviser meets 
specified conditions and does not violate the IA Marketing Rule's other 
requirements. In particular, an investment adviser must:
---------------------------------------------------------------------------

    \40\ See Investment Advisers Act Release No. 5653 (December 22, 
2020), 86 FR 13024 (March 5, 2021) (adoption of Advisers Act Rule 
206(4)-1 (Investment Adviser Marketing)) (``IA Marketing Rule 
Release'').
    \41\ See 17 CFR 275.206(4)-1(e)(8).
---------------------------------------------------------------------------

     Adopt and implement policies and procedures reasonably 
designed to ensure that the hypothetical performance is relevant to the 
likely financial situation and investment objectives of the intended 
audience;
     Provide sufficient information to enable the intended 
audience to understand the criteria used and assumptions made in 
calculating such hypothetical performance; and
     Provide (or, if the intended audience is an investor in a 
private fund provide or offer to provide promptly) sufficient 
information to enable the intended audience to understand the risks and 
limitations of using such hypothetical performance in making investment 
decisions.\42\
---------------------------------------------------------------------------

    \42\ See 17 CFR 275.206(4)-1(d)(6). An investment adviser 
presenting hypothetical performance is not required to comply with 
certain of the conditions in paragraph (d), such as the requirement 
to present performance for one-, five-, and ten-year periods.
---------------------------------------------------------------------------

    These requirements are similar to the proposed rule change's 
requirements concerning investors that may receive a communication 
containing a projection or targeted return and its disclosure 
requirements. In addition, similar to Rule 2210, the IA Marketing Rule 
prohibits any advertisement that includes any untrue statement of a 
material fact or omits to state a material fact necessary to make the 
statement made under the circumstances not misleading.\43\
---------------------------------------------------------------------------

    \43\ 17 CFR 275.206(4)-1(a).
---------------------------------------------------------------------------

    As discussed above, the proposed rule change includes other 
requirements that are not specifically included in the IA Marketing 
Rule. Nevertheless, FINRA anticipates that it would interpret 
requirements in the proposed rule change that align with similar 
requirements in the IA Marketing Rule consistently with how the 
Commission has interpreted those IA Marketing Rule requirements. Thus, 
member firms should be able to comply with these proposed requirements 
in a manner similar to how investment advisers must comply with similar 
requirements applicable to the use of hypothetical performance under 
the IA Marketing Rule.\44\
---------------------------------------------------------------------------

    \44\ See IA Marketing Rule Release, supra note 40, 86 FR 13024, 
13083-85.
---------------------------------------------------------------------------

Contributions to Investor Protection
    FINRA believes that approval of the proposed rule change would 
contribute to investor protection by enabling Projection-Eligible 
Investors to access projections when considering specific investments 
or strategies. For example, under the current rule, Projection-Eligible 
Investors are not permitted to receive projections from broker-dealers, 
despite the fact that such projections may assist them in evaluating 
potential securities purchases or sales, choosing appropriate 
investment strategies, or creating strategic plans for their business 
operations. Under the proposed rule change, Projection-Eligible 
Investors would have access to projected performance or targeted 
returns that must comply with Rule 2210's existing prohibition of false 
or misleading statements or claims and the proposed rule change's 
disclosure requirements and prohibition on using back-tested 
performance to create the projected performance or targeted return.\45\
---------------------------------------------------------------------------

    \45\ See proposed Supplementary Material 2210.01(b).
---------------------------------------------------------------------------

    FINRA believes the proposed rule change would also contribute to 
investor protection by encouraging issuers of publicly offered or 
privately placed securities to select members that are subject to 
appropriate regulation and oversight for participation in securities 
offerings. FINRA recognizes that Projection-Eligible Investors are 
already able to receive projected or targeted returns in communications 
from parties other than registered broker-dealers,

[[Page 82488]]

such as unregistered intermediaries \46\ or the securities' issuer.\47\
---------------------------------------------------------------------------

    \46\ For example, Congress recently amended the Exchange Act to 
create a new registration exemption for certain mergers and 
acquisition brokers (``M&A Brokers''). M&A Brokers are not subject 
to any federal or self-regulatory organization rules governing their 
communications (other than general anti-fraud provisions), including 
any prohibitions on including projections or targeted returns in 
their communications. See Consolidated Appropriations Act of 2023, 
Public Law 117-328 (2022) (codified at 15 U.S.C. 78o(b)(13)).
    \47\ The majority of private offerings governed by Securities 
Act Regulation D (17 CFR 230.501 et seq.) are sold directly by 
issuers without any broker-dealer involvement. Approximately 20 
percent of Regulation D offerings involve ``intermediaries,'' such 
as broker-dealers. See Capital Raising in the U.S.: An Analysis of 
the Market for Unregistered Securities Offerings 2009-2017, SEC 
Division of Economic and Risk Analysis (August 2018), https://www.sec.gov/files/dera-white-paper_regulation-d_082018.pdf. Thus, 
only a small percentage of investors in private placements are 
afforded the protections of FINRA rules and other relevant broker-
dealer regulations that apply when a Regulation D offering involves 
a FINRA member firm.
---------------------------------------------------------------------------

    Accordingly, the current prohibition of registered broker-dealers 
including projected performance or targeted returns in institutional 
communications or QP private placement communications creates an 
incentive for issuers to avoid the registered broker-dealer channel to 
offer securities and instead either use an unregistered firm, or market 
securities directly to potential investors. The proposed rule change 
would allow members to provide the same or similar information 
regarding projected performance or targeted returns that investors are 
receiving from issuers or other unregistered intermediaries, but 
subject to substantial requirements that enhance investor protections.
    The proposed rule change also would allow Projection-Eligible 
Investors to receive and compare projections provided by members with 
projections from other entities, with appropriate safeguards. For 
example, it is very common for issuers to offer their securities 
directly to investors using performance projections in their marketing 
communications or offering documents.\48\ Approval of the proposed rule 
change would not level the regulatory playing field between members, 
unregistered firms, and issuers with respect to projected performance, 
but it would allow members to present projections and targeted returns 
to Projection-Eligible Investors subject to existing and proposed 
investor protections.
---------------------------------------------------------------------------

    \48\ Under FINRA rules, offering materials are considered 
communications with the public for purposes of Rule 2210 if a member 
was involved in preparing the materials. If a private placement 
memorandum (``PPM'') or other marketing document presents 
information that is not fair and balanced or that is misleading, 
then the member that assisted in its preparation may be found to 
have violated Rule 2210. Moreover, sales literature concerning 
securities offerings that a member distributes generally constitutes 
a communication by that member to the public, regardless of whether 
the member assisted in its preparation. See Regulatory Notice 23-08 
(May 2023) at page 11; see also Regulatory Notice 10-22 (April 2010) 
and Regulatory Notice 20-21 (July 2020).
---------------------------------------------------------------------------

    If the Commission approves the proposed rule change, FINRA will 
announce the implementation date of the rule change in a Regulatory 
Notice.
2. Statutory Basis
    FINRA believes that the proposed rule change is consistent with the 
provisions of Section 15A(b)(6) of the Act,\49\ which requires, among 
other things, that FINRA rules be designed to prevent fraudulent and 
manipulative acts and practices, to promote just and equitable 
principles of trade, and, in general, to protect investors and the 
public interest.
---------------------------------------------------------------------------

    \49\ 15 U.S.C. 78o-3(b)(6).
---------------------------------------------------------------------------

    FINRA believes that the proposed rule change strikes the right 
balance between protecting investors and allowing more investment 
information to be communicated to an appropriate audience. As discussed 
above, the proposed rule change would not expand the very limited 
exceptions that allow specified types of projected performance or 
targeted returns in communications to retail investors, such as price 
targets contained in research reports or reports generated by 
interactive investment analysis tools, other than QP private placement 
investors that meet the definition of ``retail investor'' under Rule 
2210.\50\
---------------------------------------------------------------------------

    \50\ See supra note 20.
---------------------------------------------------------------------------

    FINRA believes that the proposed rule change will provide 
additional sources of information for Projection-Eligible Investors in 
their investment decision making. As mentioned previously, Projection-
Eligible Investors often develop their own opinions regarding the 
future performance of an investment based on the multiple sources of 
information at their disposal. They test these opinions against the 
views and data provided by other sources, which often summarize their 
conclusions in terms of a projection of performance of the investment. 
This is particularly true in the offering of securities by issuers, 
including hedge funds and other investment vehicles. Rule 2210(d)(1)(F) 
currently does not permit members to share their views on projection-
related data with Projection-Eligible Investors in these situations due 
to its restrictions on members' communicating projected performance 
information.
    Even so, the proposed changes will provide safeguards for 
communications that contain projections of performance or targeted 
returns. The proposed changes would require members to adopt and 
implement policies and procedures reasonably designed to ensure that 
the communication is relevant to the likely financial situation and 
investment objectives of the Projection-Eligible Investor receiving the 
communication. They would mandate that members have a reasonable basis 
for the criteria used and assumptions made in calculating the 
projections of performance or targeted returns.
    The proposed changes also would require a member to provide 
sufficient information to enable the Projection-Eligible Investor to 
understand the criteria used and assumptions made in calculating the 
projected performance or targeted return, and to understand the risks 
and limitations of using projected performance or targeted returns in 
making investment decisions.
    As discussed above, the proposed changes recognize that Projection-
Eligible Investors are already able to receive projected performance or 
targeted returns in communications from parties other than broker-
dealers and more closely aligns the ability of broker-dealers to offer 
projections to such investors with the abilities of issuers and other 
non-member firms to offer projections. The proposed rule change also 
would allow Projection-Eligible Investors to receive and compare 
projections provided by members with projections from other entities, 
with appropriate safeguards designed to protect investors.
    FINRA believes that Projection-Eligible Investors would be better 
protected if issuers instead offered their securities through broker-
dealers, which are subject to a much more rigorous set of rules 
governing communications than issuers, and that are subject to 
regulatory oversight from the Commission, FINRA and state securities 
regulators. The proposed rule change may enable more issuers to use 
broker-dealers for their securities offerings. In addition, 
Projections-Eligible Investors who are retail customers under Reg BI 
will receive the additional protections of that rule.

B. Self-Regulatory Organization's Statement on Burden on Competition

    FINRA does not believe that the proposed rule change will result in 
any burden on competition that is not necessary or appropriate in 
furtherance of the purposes of the Act.

[[Page 82489]]

Economic Impact Assessment
    FINRA has undertaken an economic impact assessment, as set forth 
below, to analyze the regulatory need for the proposed rulemaking, its 
potential economic impacts, including anticipated costs and benefits, 
and the alternatives FINRA considered in assessing how to best meet its 
regulatory objectives.
1. Regulatory Need
    Among other things, commenters during the retrospective review of 
rules governing communications with the public expressed concerns that 
the current prohibition on projections of performance imposes undue 
restrictions on broker-dealer customers, and in particular 
institutional investors and QP private placement investors, without 
providing them a concomitant benefit.\51\ The amendments in this 
proposed rule change are intended to improve the flow of information by 
allowing members to communicate to Projection-Eligible Investors, 
subject to conditions, information regarding the projected performance 
of an individual security and similar communications related to an 
asset allocation or other investment strategy.
---------------------------------------------------------------------------

    \51\ See letters responding to Regulatory Notice 14-14 (April 
2014) from the Financial Services Roundtable (May 22, 2014) and the 
Securities Industry and Financial Markets Association (May 23, 
2104), both available at www.finra.org. Additionally, commenters on 
Regulatory Notice 17-06 (February 2017) urged FINRA to revise the 
proposal to permit projections of performance of single securities 
in communications to QPs. See infra notes 65-71 and accompanying 
text.
---------------------------------------------------------------------------

2. Economic Baseline
    The economic baseline used to evaluate the impact of the proposed 
amendments is the current regulatory framework. This baseline serves as 
the primary point of comparison for assessing economic impacts, 
including the incremental benefits and costs of the proposed rule 
change.
    FINRA believes that many members providing products and services to 
Projection-Eligible Investors would likely choose to rely on the 
proposed exception for projections. FINRA estimates that there are a 
significant number of such members.\52\
---------------------------------------------------------------------------

    \52\ Based on Consolidated Audit Trail (CAT) data for 2021, 
there were 1,169 firms that conducted equity transactions for 
customers. Of those 1,169 firms, 859 firms conducted equity 
transactions for institutional customers in 2021. It is not known 
how many firms conducted equity transactions for QPs. Also, it is 
not known how many firms conducted debt and OTC transactions for 
customers. However, based on Rule 5122/5123 filings, it is known 
that about 360-380 firms were involved in private placement 
offerings to accredited investors in any given year between 2018 and 
2021. While not all accredited investors are QPs, the information 
from Rule 5122/5123 filings in 2018-2021 indicates how many firms 
may have been in involved in private placement offerings to QP 
customers.
---------------------------------------------------------------------------

    Some of these members may have Projection-Eligible Investor 
customers that already have access to or are receiving projections-
related communications from a member that is dually registered, a 
member's advisory affiliate, or an investment adviser owned by an 
associated person of the member, as part of the clients' investment 
advisory relationship. For example, some dually registered members and 
dually registered representatives communicate information regarding 
projected performance to their investment advisory clients already.\53\ 
Similarly, members that are not registered as investment advisers may 
still have registered representatives that have customers with access 
to investment advisory services.\54\ Members and their registered 
representatives that are investment advisers that provide projections 
of performance of, among other things, individual securities (such as 
investments in private funds managed by the member of a related 
investment adviser) to their advisory clients may not be impacted by 
the proposal, since they are already able to provide this information 
in some circumstances when acting as an investment adviser.
---------------------------------------------------------------------------

    \53\ FINRA estimates that, as of December 31, 2021, 
approximately 480 member firms are dually registered as broker-
dealers and investment advisers. FINRA further estimates that these 
dually registered firms have approximately 421,000 registered 
representatives, and 241,000 (or about 57 percent) of these 
individuals are dually registered as both investment adviser and 
broker-dealer representatives. FINRA estimates that approximately 
160-170 of the dually registered firms have a total of 1,600-1,700 
representatives that are solely registered as investment adviser 
representatives. FINRA notes that in addition to the dually 
registered representatives, these investment adviser representatives 
may also be communicating projections-related communications to 
their investment advisory clients.
    \54\ FINRA estimates that, as of December 31, 2021, 
approximately 2,900 member firms are only registered as broker-
dealers and these firms have approximately 267,000 registered 
representatives. FINRA further estimates that approximately 73,000 
of these individuals are registered both as investment adviser and 
broker-dealer representatives. These dually registered 
representatives may have customers with access to projections-
related communications through their investment advisory 
relationships with other firms.
---------------------------------------------------------------------------

    FINRA also notes that Projection-Eligible Investors may be 
solicited to purchase individual securities directly by an issuer 
without the involvement of a broker-dealer, and that issuers often use 
performance projections and targeted returns in their communications 
with Projection-Eligible Investors.\55\
---------------------------------------------------------------------------

    \55\ See Exchange Act Rule 3a4-1, 17 CFR 240.3a4-1.
---------------------------------------------------------------------------

3. Economic Impacts
    FINRA anticipates that the proposed rule change will impact 
primarily Projection-Eligible Investors and those broker-dealer firms 
that serve these customers. Retail investors could be impacted if an 
institutional investor receives a projection for an investment that the 
retail investor is also considering. In these situations, the retail 
investor may receive relatively less information regarding performance 
projections or targeted returns for the investment than their 
institutional counterparts. However, Reg BI is designed to mitigate 
this potential harm by requiring a broker-dealer to act in a retail 
customer's best interest when recommending a securities transaction or 
investment strategy involving securities.
Anticipated Benefits
    The proposed rule change would allow members to communicate, for 
example, information regarding the projected performance of an 
individual security to Projection-Eligible Investors. Such 
communications have the potential to better inform Projection-Eligible 
Investors about the individual security and the underlying assumptions 
upon which the recommendations are based.\56\ FINRA anticipates that 
these benefits primarily would accrue to customers that either do not 
make their own performance projections or wish to compare their own 
projections against projections furnished by their broker-dealer, and 
do not have an investment advisory relationship with the member, and 
thus are not already receiving communications related to anticipated 
returns. For these benefits to accrue, the performance projections or 
targeted returns must be objectively informative, and the magnitude of 
benefit depends on the extent to which customers value these 
communications and find them informative. Additionally, the proposed 
rule change would benefit dually registered firms by creating 
comparable investment adviser and broker-dealer standards for 
communications that include performance projections and targeted 
returns to customers who have both investment advisory and brokerage 
accounts with such firms. This would

[[Page 82490]]

eliminate confusion for customers that have both types of accounts and 
reduce the effort needed for dually registered firms to comply with two 
separate sets of requirements related to such communications. Finally, 
the proposed rule change would contribute to investor protection by 
reducing the incentive for issuers to use unregistered firms or to 
market securities directly to potential investors instead of using 
registered broker-dealers.
---------------------------------------------------------------------------

    \56\ Similar benefits would apply to the proposed amendments 
that would allow members to communicate information to institutional 
investors regarding the projected performance of a particular asset 
allocation or other investment strategy.
---------------------------------------------------------------------------

Anticipated Costs
    The proposed rule change would impose costs on members that choose 
to rely on the exception and communicate performance projections or 
targeted returns for an individual security or asset allocation or 
other investment strategy to Projection-Eligible Investors. Hence, 
FINRA anticipates that only members expecting the benefits to exceed 
the implementation costs would choose to incur these costs.
    Members that would rely on the proposed exception to distribute 
communications to Projection-Eligible Investors that contain 
performance projections or targeted returns would incur costs 
associated with supervising these communications and complying with the 
proposed rule change's conditions. However, the proposed rule change 
does not alter the existing core supervision requirements for the 
review and supervision of institutional communications and QP private 
placement communications, thereby allowing members to adopt procedures 
that are appropriate to their business.
    As discussed above, to the extent that performance projections are 
reliable and informative, allowing members to provide projected 
performance or targeted returns for an investment opportunity only to 
institutional investors may create an information imbalance as compared 
to retail investors who are considering the same investment 
opportunity. Because such retail investors will not be eligible to 
receive these communications, they may be at an informational 
disadvantage when making investment decisions. In developing the 
proposed changes, FINRA carefully considered the risks, and associated 
costs, of presenting targeted returns or performance projections to 
retail investors. FINRA believes that it is appropriate, through this 
proposed rule change, to permit members to provide communications 
containing performance projections and targeted returns to 
institutional investors and QP private placement investors.
Competitive Effects
    Currently, members that are dually registered or that employ dually 
registered persons may provide customers with performance projections 
in their other registered capacity. Thus, the proposed rule change may 
improve the competitive position of members that are not dually 
registered or that do not employ dually registered persons since the 
amendments will allow them to provide a potentially valuable service to 
their Projection-Eligible Investor customers.
4. Alternatives Considered
    In considering how to best meet its regulatory objectives, FINRA 
considered alternatives to certain aspects of this proposed rule 
change.
    In this regard, FINRA considered whether members should be 
permitted to provide projections of performance or targeted returns in 
all retail communications, including for asset allocation, other 
investment strategies or for single investment products, such as mutual 
funds and ETFs. FINRA carefully weighed the potential benefit of 
providing such a communication to persons other than Projection-
Eligible Investors against the potential harm. FINRA has chosen to 
focus this proposed rule change on communications to Projection-
Eligible Investors because they are more likely to have the 
sophistication and resources to evaluate any performance projections or 
targeted returns they receive in the context of other information they 
are evaluating when making an investment decision.
    FINRA also considered whether the proposed rule change should 
require members to provide a range of targets or projections, rather 
than a single projection, for investment planning illustrations. FINRA 
believes that, while a range of projections would be useful in 
particular situations, it is not necessary in all situations and can be 
confusing in certain situations. For these reasons, FINRA decided to 
give members the flexibility to determine whether a range of 
projections would be useful.

C. Self-Regulatory Organization's Statement on Comments on the Proposed 
Rule Change Received From Members, Participants, or Others

Background
    In February 2017, FINRA published Regulatory Notice 17-06 (the 
``Notice''), requesting comment on proposed amendments that would have 
created an exception to the rule's prohibition on projecting 
performance to permit members to distribute customized hypothetical 
investment planning illustrations that include the projected 
performance of an asset allocation or other investment strategy, but 
not an individual security, subject to specified conditions (the 
``Notice proposal''). A copy of the Notice is available on FINRA's 
website at http://www.finra.org.
    The comment period expired on March 27, 2017. FINRA received 23 
comments in response to the Notice. Twenty One commenters supported the 
proposal and two commenters opposed the proposal. A list of the 
commenters in response to the Notice and copies of the comment letters 
received in response to the Notice are available on FINRA's 
website.\57\ A summary of the comments and FINRA's response is provided 
below.
---------------------------------------------------------------------------

    \57\ See SR-FINRA-2023-016 (Form 19b-4, Exhibit 2b) for a list 
of abbreviations assigned to commenters (available on FINRA's 
website at http://www.finra.org).
---------------------------------------------------------------------------

Comments on Proposal
Comparison to Investment Adviser Advertising Standards
    Supporters noted that the rule change would lessen the regulatory 
inconsistencies regarding the use of performance projections between 
broker-dealers and stand-alone investment advisers and would eliminate 
the current opportunities for regulatory arbitrage.\58\ Commenters also 
observed that allowing dually registered representatives to use 
projections in investment planning illustrations with customers would 
remove the current compliance difficulty with such situations. This 
difficulty arises particularly when it is uncertain at the time of the 
illustration's use whether the customer will open a fee-based or 
commission-based account.\59\
---------------------------------------------------------------------------

    \58\ See EDA, Fidelity, FSI, ICI, IRI, IPA, M Holdings, 
Wellington, Wells Fargo.
    \59\ See FSI, IPA, M Holdings.
---------------------------------------------------------------------------

    However, some commenters contended that, even with this proposed 
changes, the FINRA communications rules still would impose greater 
burdens on broker-dealers than communications standards governing other 
financial intermediaries, such as SEC guidance applicable to investment 
advisers or the CFTC rules governing commodity pool operators.\60\ 
WealthForge noted that FINRA's prohibition on projections of 
performance puts broker-dealers that are offering private funds under 
Securities Act Regulation D at a disadvantage as compared to Regulation 
D offerings that are not made through a broker-dealer, since no express 
restrictions on

[[Page 82491]]

projections on performance apply to an issuer's communications.
---------------------------------------------------------------------------

    \60\ See MMI, SIFMA.
---------------------------------------------------------------------------

    As discussed above, subsequent to FINRA's publication of the Notice 
proposal for comment, the SEC adopted the IA Marketing Rule, which 
permits the presentation of performance, including hypothetical 
targeted or projected performance returns, in investment adviser 
advertisements, provided that the adviser meets specified conditions 
and does not violate the IA Marketing Rule's other requirements.\61\
---------------------------------------------------------------------------

    \61\ See 17 CFR 275.206(4)-1(d); see also 17 CFR 275.206(4)-
1(a).
---------------------------------------------------------------------------

    The proposed rule text incorporates much of the rule text in the IA 
Marketing Rule's provisions permitting the presentation of hypothetical 
performance. A key difference is that the IA Marketing Rule does not 
expressly prohibit including hypothetical performance in retail 
investment adviser advertisements; instead, these provisions impose 
conditions based on the ``intended audience'' of an investment adviser 
advertisement. In this regard, the IA Marketing Rule Release states 
that ``[w]e intend for advertisements including hypothetical 
performance information to only be distributed to investors who have 
access to resources to independently analyze this information and who 
have the financial expertise to understand the risks and limitations of 
these types of presentations.'' \62\ In contrast, the proposed rule 
change expressly would permit the presentation of projected or targeted 
returns only in institutional communications and QP private placement 
communications.
---------------------------------------------------------------------------

    \62\ See IA Marketing Rule Release, supra note 40, 86 FR 13024, 
13078.
---------------------------------------------------------------------------

    Despite these differences, however, in practice both rules are 
intended to limit the use of projected or targeted returns to 
communications that are distributed to persons who have the resources 
or financial expertise to understand the risks and limitations 
associated with such performance. As noted above, the IA Marketing Rule 
is intended to ensure that advertisements containing hypothetical 
performance only be distributed to persons possessing the resources and 
expertise to understand such performance's risks and limitations.\63\
---------------------------------------------------------------------------

    \63\ See supra note 62, 86 FR 13024, 13083.
---------------------------------------------------------------------------

    The proposed rule change also would require members to have a 
reasonable basis for the criteria and assumptions used to calculate the 
projected or targeted returns, and the Supplementary Material would 
list factors, among others, that a member should consider in forming 
such a reasonable basis. While the IA Marketing Rule does not expressly 
require targeted or projected performance returns to have a reasonable 
basis, it requires performance presentations to be fair and balanced 
and not misleading, requires all investment adviser advertisement 
discussions of potential benefits to clients or investors also to 
provide fair and balanced treatment of material risks and limitations 
associated with the potential benefits, and requires that any material 
statement of fact have a reasonable basis that the adviser can 
substantiate upon SEC demand.\64\
---------------------------------------------------------------------------

    \64\ 17 CFR 275.206(4)-1(a)(2) and (4).
---------------------------------------------------------------------------

    In addition, investment adviser communications that include 
targeted or projected performance returns must provide sufficient 
information to enable the intended audience to understand the risks and 
limitations of relying on targeted or projected performance returns to 
make investment decisions, which likely would require similar 
disclosures regarding the hypothetical nature of such performance. 
Accordingly, FINRA believes that the proposed rule change generally 
would not impose substantially greater burdens on broker-dealers that 
present projections of performance or targeted returns as compared to 
investment advisers that present such performance.
Projections of Single Security Performance
    The Notice proposal would have prohibited the projection of 
performance of a single security regardless of whether an illustration 
is used with a retail investor or an institutional investor. The Notice 
requested comment on whether the proposed rule change should permit the 
use of performance projections for single investment products that 
operate like an asset allocation or other investment strategy for which 
projections might be appropriate. A number of commenters responded that 
the proposal should allow projections for single investment products 
that operate similar to a diversified asset allocation model (such as 
ETFs, diversified mutual funds, unit investment trusts, variable 
annuities, and private equity and real estate funds).\65\
---------------------------------------------------------------------------

    \65\ See CAI, EDA, IRI, Monument, NYSBA Committee, 3PM, 
WealthForge. FINRA heard similar views from parties that commented 
on FINRA's retrospective review of the communications rules. See 
Regulatory Notice 14-14 (April 2014). The Financial Services 
Roundtable recommended that FINRA permit projections of performance, 
since in its view projections play an important role in educating 
investors and allowing them to compare products, and they provide an 
important insight into what an investment manager seeks to achieve. 
Similarly, the SIFMA observed that data about targeted returns are 
highly material to potential investors.
---------------------------------------------------------------------------

    For the reasons discussed above, FINRA does not agree that the 
proposed rule change should be revised to permit members to distribute 
communications to retail investors that include performance projections 
for single securities whose returns depend on the performance of an 
underlying investment portfolio, such as an ETF, mutual fund, UIT, 
variable annuity, or private or real estate fund.
    Many commenters stated that FINRA should either amend the proposal, 
or issue a new proposal, to allow members to use performance 
projections in any type of communication with institutional investors, 
including sales literature concerning single securities.\66\ These 
commenters noted that a broker-dealer that is raising capital for a new 
private equity fund may not include projected performance returns for 
existing investments in the new fund's pitch book and other marketing 
materials, due to FINRA rules.\67\ 3PM noted that this approach would 
be consistent with the differentiation of institutional investors under 
FINRA's suitability rule and FINRA's interpretive letters permitting 
the use of related performance in institutional communications.
---------------------------------------------------------------------------

    \66\ See ACA, Credit Suisse, EDA, IPA, MMI, Monument, SIFMA, 
3PM, Wellington.
    \67\ See ACA, Monument.
---------------------------------------------------------------------------

    Commenters stated that institutional investors often ask to see 
projected performance, and that the risk of investor harm from such use 
is diminished, since institutional investors either have investment 
sophistication or can hire someone who does.\68\ These commenters noted 
that PPMs often contain performance projections, so it would make sense 
to allow these projections in sales material.\69\ Multiple commenters 
requested that FINRA permit the use of projected performance of a 
single security in institutional communications since the rules 
governing capital acquisition brokers do not prohibit the use of 
projections of performance in private placement marketing materials, 
and the same justifications exist for permitting projections of 
performance in institutional communications.\70\
---------------------------------------------------------------------------

    \68\ See MMI, 3PM.
    \69\ See ACA, Monument.
    \70\ See IPA, Monument, NYSBA Committee.
---------------------------------------------------------------------------

    Several commenters further stated that FINRA should permit 
projections of performance in communications

[[Page 82492]]

distributed to QPs.\71\ These commenters noted that capital acquisition 
brokers (``CABs'') already may distribute communications that include 
projections of performance to QPs, as CAB Rule 016(i) defines 
``institutional investor'' to include qualified purchasers.\72\ NYSBA 
commented that ``[r]egular FINRA members should have the same freedom 
to provide projected performance information to Rule 016(i) 
institutional investors as CABs, not merely for reasons of competitive 
fairness and equal treatment, but because the same fundamental 
principle applies: institutional investors have sufficient 
sophistication to evaluate the projected performance and the weight to 
be given to it in the overall investment decision.''
---------------------------------------------------------------------------

    \71\ See IPA, Monument, NYSBA Committee.
    \72\ See Capital Acquisition Broker Rule 016(i)(6).
---------------------------------------------------------------------------

    As discussed above, FINRA recognizes that projections of issuer 
performance or targeted returns are more common in offering documents, 
such as PPMs, for unregistered securities offerings. FINRA also 
believes that institutional investors, as defined in FINRA Rule 
2210(a)(4), and QP private placement investors often either have the 
investment sophistication and experience, or are able to hire advisers 
with investment acumen, necessary to avoid the potential harm that may 
occur when single security performance projections or targeted returns 
are presented in retail communications.\73\ While FINRA does not 
necessarily agree that non-CAB members should have the same rules 
governing their communications as CABs, in this circumstance FINRA 
believes that there is no additional risk to investors for a non-CAB 
firm to distribute communications with projections of performance or 
targeted returns to QP private placement investors than for a CAB's 
similar communication to QPs. In this regard, a CAB is already 
permitted to include projections of performance in its communications 
to QPs to whom it is seeking to sell newly issued unregistered 
securities.\74\
---------------------------------------------------------------------------

    \73\ As discussed above, in addition to the requirement that the 
recipient be either an institutional investor or QP private 
placement investor, the proposed rule change would require members 
to have written policies and procedures reasonably designed to 
ensure that the communication containing the projection or targeted 
return is relevant to the likely financial situation and investment 
objectives of the investor receiving the communication.
    \74\ Among other things, a CAB is permitted to act as a 
placement agent or finder on behalf of an issuer in connection with 
the sale of newly issued, unregistered securities to institutional 
investors. See CAB Rule 016(c)(1)(F)(i) (definition of ``Capital 
Acquisition Broker''). The term ``institutional investor'' includes 
persons meeting the definition of ``qualified purchaser'' in section 
2(a)(51) of the Investment Company Act. See CAB Rule 016(i)(6). 
Because CAB Rule 221 (Communications with the Public) does not 
prohibit CABs from including projections of performance in their 
communications with the public, QPs may already receive projected 
performance from a CAB in connection with the offer or sale of newly 
issued unregistered securities.
---------------------------------------------------------------------------

    For these reasons, FINRA has amended the Notice proposal to create 
a new exception that permits institutional communications and QP 
private placement communications to project the performance or provide 
a targeted return of a single security,\75\ as well as the performance 
of an asset allocation or other investment strategy, subject to 
specified conditions.
---------------------------------------------------------------------------

    \75\ The proposed rule change would allow institutional 
communications to include hypothetical projections of performance of 
any single security, including stocks as well as registered 
investment companies.
---------------------------------------------------------------------------

Requiring a Range of Outcomes
    The Notice also asked whether the proposal should require members 
to provide a range of projections in investment planning illustrations, 
rather than permitting a single projection of performance. Industry 
commenters noted that, while members should be allowed to provide a 
range of performance projections in illustrations rather than a single 
performance figure, FINRA should not require a range. Instead, these 
commenters recommended that FINRA allow members to have the flexibility 
to determine whether providing a range of performance projections makes 
sense in particular situations.\76\ Other commenters recommended that 
FINRA require projections to include a range of outcomes, including 
outcomes that assume a declining market.\77\
---------------------------------------------------------------------------

    \76\ See EDA, IRI, M Holdings.
    \77\ See GSU, PIABA, 3PM.
---------------------------------------------------------------------------

    FINRA believes that it is not necessary to require in all cases 
that institutional communications and QP private placement 
communications that include projections of performance present a range 
of possible outcomes. FINRA believes that members should have the 
flexibility to determine whether a range of outcomes would be useful in 
particular situations.
Reasonable Basis Standard
    M Holdings supported the reasonable basis standard because it 
provides members with flexibility given that investment strategies have 
different features and costs. However, many commenters requested that 
FINRA provide more clarity as to the ``reasonable basis'' standard. In 
addition, commenters asked that FINRA allow a portfolio manager's 
previous performance record with particular investments to be one 
factor of a reasonable basis for projecting future performance.\78\ 
Other commenters expressed concern that the proposal would allow too 
much leeway as to what is considered a reasonable basis, and that FINRA 
needs to provide specific guidance as to what would be permissible.\79\
---------------------------------------------------------------------------

    \78\ See MMI, SIFMA.
    \79\ See NASAA, PIABA.
---------------------------------------------------------------------------

    3PM noted that the use of specific and relevant market indices, 
peer group comparisons, and other widely acceptable absolute and 
relative historical investment performance of a specific investment 
strategy should be considered as factors supporting a projection of 
performance. 3PM also noted that a fund manager may need to adjust its 
projected performance if a fund grows to a point where the manager will 
no longer be able to find enough appropriate investments that meet the 
fund's investment criteria (i.e., the fund experiences ``style 
drift'').
    GSU urged FINRA to require the communication to unambiguously and 
specifically disclose all information used to generate the projection, 
including an explanation of the reasonable basis behind the projection. 
CAI requested that FINRA simply eliminate the requirement that 
projections have a reasonable basis on the ground that it is too 
subjective, and that the proposal's required disclosures are sufficient 
to protect investors.
    FINRA disagrees that the proposed rule should not require 
performance projections to have a reasonable basis. As discussed above, 
both the SEC and FINRA already apply a reasonable basis standard in 
other contexts involving forecasts and projections. Additionally, FINRA 
would be concerned that, absent such a requirement, members could 
include wildly optimistic projections in communications solely for the 
purpose of promoting the sale of a security or an investment planning 
service, rather than providing useful information to an investor.
    As discussed above, FINRA agrees that many factors may provide a 
reasonable basis for a performance projection, which will vary 
depending on the context. The proposed rule change would include 
factors, among others, that a member should consider in forming such a 
reasonable basis. In addition, a reasonable basis might be established, 
for example, by reference to the historical performance and performance 
volatility of asset classes, the duration of fixed income investments, 
the effects of

[[Page 82493]]

macroeconomic factors such as inflation and changes in currency 
valuation, the impact of fees, costs and taxes, and expected 
contribution and withdrawal rates by the customer. A more detailed 
discussion of the factors a member should use in forming a reasonable 
basis can be found above in the Purpose section of this proposed rule 
change.
Customized Illustrations
    The Notice proposal would have permitted ``a customized 
hypothetical investment planning illustration that projects performance 
of an asset allocation or other investment strategy and not an 
individual security,'' subject to specified conditions. Multiple 
commenters asked that the proposal be amended not to require that 
illustrations be ``customized,'' or that FINRA provide more clarity as 
to what ``customized'' means. These commenters stated that many 
investors may fit the same investment profile, and thus arguably a 
member should be able to present these investors with the same 
projections of performance.\80\ They also noted that performance 
projections for particular asset classes are often based on generally 
accepted investment theory and are not customized for individual 
accounts. Fidelity suggested using language from FINRA Rule 
2211(b)(5)(B), which permits the use of a personalized hypothetical 
variable product illustration ``which reflects factors relating to an 
individual customer's circumstances.''
---------------------------------------------------------------------------

    \80\ See Fidelity, ICI, MMI.
---------------------------------------------------------------------------

    Wells Fargo recommended that FINRA expand the rule to allow members 
to provide customers with non-customized asset allocation projections 
based on ``firm capital market assumptions.'' Wells Fargo stated that 
forward-looking illustrations of an asset allocation strategy's 
projected growth rate, volatility measures, yield and downside risk 
would be vital information to help investors understand their 
portfolios.
    As discussed above, FINRA has determined not to proceed with 
amendments that would permit the use of ``a customized hypothetical 
investment planning illustration'' with retail investors. Instead, 
FINRA has determined to amend the Notice proposal to permit 
institutional communications and QP private placement communications to 
project performance or provide a targeted return, subject to specified 
conditions. Accordingly, the comments on the meaning of ``customized'' 
in the proposed amendments are now irrelevant to this proposed rule 
change.
Interplay With Other Projections Exceptions
    Fidelity recommended that FINRA amend both FINRA Rule 
2210(d)(1)(F)(i) (permitting hypothetical illustrations of mathematical 
principles) and proposed Rule 2210(d)(1)(F)(iv) to refer to a 
``specific investment'' rather than ``investment'' or ``specific 
security,'' respectively, and to delete the reference to ``investment 
strategy'' in paragraph (d)(1)(F)(i) so that there is no conflict with 
the language in proposed paragraph (d)(1)(F)(iv).
    Commenters also asked that FINRA clarify how this rule change would 
impact communications that rely on other provisions that permit 
performance projections, such as reports generated by investment 
analysis tools pursuant to FINRA Rule 2214, or hypothetical 
illustrations of mathematical principles, or hypothetical illustrations 
concerning variable insurance products.\81\ In particular, IRI 
requested clarification on whether an investment analysis tool report 
generated pursuant to Rule 2214 may project the performance of a single 
security, and whether projections of an asset allocation strategy's 
performance in a personalized illustration may also show the 
performance of specific securities. The ICI requested clarification as 
to whether Rule 2214 would apply to illustrations of different asset 
allocations and different withdrawal rates in retirement in educational 
material.
---------------------------------------------------------------------------

    \81\ See CAI, ICI, IRI.
---------------------------------------------------------------------------

    FINRA does not intend to modify the requirements of other 
exceptions to the prohibition on projections contained in Rule 
2210(d)(1)(F) as part of creating a new exception for projected 
performance and targeted returns in institutional communications and QP 
private placement communications. Accordingly, FINRA does not believe 
it is necessary or appropriate to modify the current language contained 
in these exceptions. A communication that qualifies under another 
exception to the prohibition on performance projections would not need 
to be modified to meet the requirements for including performance 
projections or targeted returns in institutional communications or QP 
private placement communications pursuant to proposed Rule 
2210(d)(1)(F)(iv). FINRA has included in the Purpose section above a 
detailed discussion of the differences between the proposal and Rule 
2214.\82\ To the extent that members need further guidance regarding 
Rule 2214, FINRA believes that such guidance should be provided 
separately from this rule filing.
---------------------------------------------------------------------------

    \82\ See Comparison to Projections Permitted by FINRA Rule 2214, 
supra.
---------------------------------------------------------------------------

    CAI inquired how the proposal would impact existing FINRA staff 
guidance on communications with the public, such as a 1998 letter 
interpreting the application of FINRA communications rules to 
communications of members that are dually registered as broker-dealers 
and investment advisers, and guidance that permitted the use of blended 
fund performance in specified asset allocation illustrations.\83\ CAI 
suggested that FINRA withdraw or modify the 1998 interpretive letter to 
clarify that member communications promoting investment advisory 
services are not subject to FINRA's communications rules.
---------------------------------------------------------------------------

    \83\ See Interpretive Letter to Dawn Bond, FSC Securities 
Corporation (July 30, 1998), https://www.finra.org/rules-guidance/guidance/interpretive-letters/dawn-bond-fsc-securities-corporation 
and ``Blended Fund Family Performance Concerns NASD Regulation,'' 
NASD Regulatory & Compliance Alert, Vol. 10, No. 3 at p. 10 
(November 1996), https://www.finra.org/sites/default/files/RCA/p524569.pdf.
---------------------------------------------------------------------------

    FINRA does not intend for the proposed rule change to impact prior 
guidance on the application of Rule 2210 to communications made by 
dually registered members or the use of blended performance. 
Accordingly, FINRA does not believe it is necessary to withdraw the 
1998 interpretive letter or provide additional guidance about the 
presentation of blended performance.
Supervision of Communications With Projections
    CAI opposed the proposed requirement that a registered principal 
either approve each investment planning illustration that includes 
projected performance or a template on which such projections are 
based. Instead, it suggested that members should be able to supervise 
all illustrations, including those not based on a template, in the same 
manner as correspondence. In contrast, 3PM recommended that FINRA 
require a registered principal to approve any performance projections 
prior to use based on whether there is a reasonable basis to rely on 
the methodology, assumptions and limitations provided with the 
projected performance. Wells Fargo asked for clarification as to 
whether the proposed rule change would alter how a member is required 
to supervise electronic communications that include a performance 
projection under FINRA Rule 3110.
    As discussed above, FINRA has determined not to proceed with a new 
exception from the prohibitions on

[[Page 82494]]

projecting performance in non-QP retail communications; however, a QP 
private placement communication that includes a projection or targeted 
return may fall within the definition of retail communication to the 
extent that it is distributed or made available to more than 25 QP 
private placement investors that are not institutional investors under 
Rule 2210 within a 30-day period. Accordingly, to the extent that a 
member distributes such a retail communication to QP private placement 
investors, a registered principal will be required to review and 
approve the communication prior to use. In addition, members must adopt 
written policies and procedures reasonably designed to ensure 
compliance with all applicable requirements and obligations, including 
the obligation for the member to have a reasonable basis for the 
criteria used and assumptions made in calculating the projected 
performance or targeted return.\84\
---------------------------------------------------------------------------

    \84\ See proposed Rule 2210(d)(1)(F)(iv)b. and c.
---------------------------------------------------------------------------

    The proposed rule change would not alter the standards for review 
of electronic communications. Thus, the proposed rule change's review 
standards would apply equally to paper and electronic personalized 
illustrations that include performance projections.
Required Disclosures
    Two commenters stated that, if FINRA moves forward with the 
proposal, FINRA should clarify with specificity the required 
disclosures that must be given to investors, and provide guidance on 
how members may calculate and present projections.\85\ For example, 
NASAA noted that FINRA should state how members calculate fees, costs 
or commissions in relation to hypothetical performance, how members 
must compose an asset allocation or investment strategy, and how a 
projection would have a reasonable basis where it was inconsistent with 
the historical performance of the asset allocation. NASAA also 
recommended that FINRA require disclosure of the underlying securities 
that make up the customized hypothetical illustration, and if 
applicable, that the broker-dealer's past projections proved to be 
inaccurate.
---------------------------------------------------------------------------

    \85\ See GSU, NASAA.
---------------------------------------------------------------------------

    PIABA expressed concern that retail investors will regard 
projections of performance of asset classes as forecasts or predictions 
of how their investments will perform going forward, and that 
boilerplate disclaimers are insufficient to avoid investor confusion. 
3PM recommended that FINRA require, in addition to the proposal's 
disclosure standards, a statement that the broker-dealer believes there 
is a reasonable basis to believe the projected performance is 
representative of the security or fund it represents, a description of 
the methodology used to develop the projected performance, and an 
explanation as to why the methodology used is a good predictor of the 
projected performance.
    As discussed above, FINRA no longer proposes to permit projections 
of performance of an asset allocation or other investment strategy in 
non-QP retail communications beyond what is currently permitted under 
Rule 2210(d)(1)(F). Nevertheless, FINRA has modified the disclosure 
requirements in the proposed rule with respect to institutional 
communications and QP private placement communications. In this regard, 
institutional communications and QP private placement communications 
that include projections of performance or targeted returns would have 
to prominently disclose that the projected performance or targeted 
return is hypothetical in nature and that there is no guarantee that 
the projected or targeted performance will be achieved. Members also 
would have to provide sufficient information to enable the Projection-
Eligible Investor to understand the criteria used and assumptions made 
in calculating the projected performance or targeted return, and to 
understand the risks and limitations in using projected performance or 
targeted returns in making investment decisions. FINRA believes that 
these required disclosures strike an appropriate balance of alerting 
Projection-Eligible Investors to the hypothetical nature and 
uncertainty of such a projection without providing so much disclosure 
that its effectiveness is diminished.
    FINRA does not believe it is either appropriate or feasible to 
create more detailed requirements on how members should calculate 
performance projections or targeted returns. Because these projections 
or targeted returns may occur in a variety of contexts, FINRA believes 
it is better to allow members to create their own standards provided 
that they have a reasonable basis. As discussed above, members still 
would be required to make all presentations consistent with Rule 2210's 
fair and balanced standard,\86\ and FINRA believes that it is better to 
consider these communications on a case-by-case basis.
---------------------------------------------------------------------------

    \86\ See FINRA Rule 2210(d)(1)(A).
---------------------------------------------------------------------------

Other Comments
    Several commenters contended that an investment adviser's fiduciary 
duty under the Advisers Act provides greater investor protections than 
the suitability standard applicable to broker-dealers under FINRA 
rules, and that this higher standard mitigates the potential risks of 
advisers using projections.\87\ NASAA stated that past SEC no-action 
letters to investment advisers, such as Clover Capital,\88\ provide 
more ``regulatory rigor'' than the FINRA rule proposal with regard to 
hypothetical performance. NASAA also stated that, despite FINRA's 
statement that back-tested performance typically is not a reasonable 
basis for a projection, it is ``virtually inevitable'' that back-
testing would be used. Several commenters recommended that FINRA keep 
its current prohibitions on projections to avoid potential 
manipulations or bias by brokers, at least until broker-dealers are 
subject to a fiduciary duty.\89\
---------------------------------------------------------------------------

    \87\ See GSU, NASAA.
    \88\ See Clover Capital Management, Inc., 1986 SEC No-Act. LEXIS 
2883 (October 28, 1986).
    \89\ See GSU, NASAA, PIABA.
---------------------------------------------------------------------------

    While FINRA disagrees that the Notice proposal lacked regulatory 
rigor as compared to standards under the Advisers Act, as discussed 
above, the revised proposal incorporates many of the same requirements 
for the presentation of targeted or projected performance returns that 
are contained in the IA Marketing Rule, which has supplanted past SEC 
no-action letters concerning the presentation of performance in 
investment adviser advertisements. In addition, the proposed rule 
change includes specific disclosure and reasonableness requirements 
that members must meet to use this exception to the prohibition on 
performance projections. As discussed above, FINRA does not propose to 
allow members to use back-tested performance as one of the bases for 
creating a performance projection.
    GSU recommended that all projections-related communications, and 
the means by which they are generated, must be subject to stringent 
document retention guidelines, and that these communications be 
presumptively discoverable in case of a dispute and explicitly included 
in FINRA's Discovery List 1. IPA urged FINRA to adopt the proposal 
because it appeared that the Department of Labor's (``DOL'') Fiduciary 
Rule proposal will require members to include projections of 
performance in retirement plan statements.
    Members that distribute institutional communications and QP private

[[Page 82495]]

placement communications that include projections of performance or 
targeted returns will be required to retain records related to their 
activities in this area as required by Exchange Act Rules 17a-3 and 
17a-4. FINRA does not believe that the proposed rule change should 
address discovery rules used in arbitration, as they are beyond its 
scope.
    FINRA notes that, subsequent to the publication of the Notice, 
Congress passed the Setting Every Community Up for Retirement 
Enhancement Act of 2019 (``SECURE Act'').\90\ Among other things, the 
SECURE Act amended the Employee Retirement Income Security Act 
(``ERISA'') to require an annual lifetime income disclosure in 
statements sent to participants in benefit plans governed by ERISA. 
Pursuant to the SECURE Act, the DOL adopted an interim final rule that 
specifies the requirements for such lifetime income stream 
disclosures.\91\ The proposed amendments to Rule 2210 would not impact 
members that are required to provide such disclosures in plan benefit 
statements. In this regard, FINRA historically has interpreted Rule 
2210's filing and content standards as not applying to communications 
that are required by other regulatory agencies, including 
communications required by DOL rules.\92\
---------------------------------------------------------------------------

    \90\ The SECURE Act was enacted as Division O of the Further 
Consolidated Appropriations Act, 2020, Public Law 116-94 (2019).
    \91\ See Department of Labor, ``Pension Benefit Statements--
Lifetime Income Illustrations,'' 85 FR 59132 (September 18, 2020).
    \92\ See, e.g., Regulatory Notice 12-02 (January 2012).
---------------------------------------------------------------------------

    Credit Suisse requested a number of new rules and guidance 
addressing the use of performance information in communications, 
including: (1) allowing institutional communications to show both 
actual and related performance on a gross basis; (2) clarifying that 
targeted returns contained in fund promotional material are not 
projections of performance, or permit the use of targeted returns in 
institutional communications; (3) confirming that estimated returns 
about underlying fund investments are not subject to the prohibitions 
on projections of performance; and (4) clarifying that model returns 
and back-tested performance can provide a reasonable basis for 
projected performance and targeted returns in institutional 
communications. Fidelity urged FINRA to focus on harmonizing its rules 
governing related performance with SEC staff interpretations under the 
Advisers Act, and to focus on principles-based disclosure solutions 
across all forms of communications, including social media and mobile 
devices.
    While FINRA appreciates these suggestions, it believes that some of 
these recommendations (such as those concerning related or back-tested 
performance) extend beyond the scope of the proposal's intent, and thus 
are not germane to this proposed rule filing. FINRA believes that it 
has addressed the other comments, such as those concerning targeted 
returns.

III. Date of Effectiveness of the Proposed Rule Change and Timing for 
Commission Action

    Within 45 days of the date of publication of this notice in the 
Federal Register or within such longer period (i) as the Commission may 
designate up to 90 days of such date if it finds such longer period to 
be appropriate and publishes its reasons for so finding or (ii) as to 
which the self-regulatory organization consents, the Commission will:
    (A) by order approve or disapprove such proposed rule change, or
    (B) institute proceedings to determine whether the proposed rule 
change should be disapproved.

IV. Solicitation of Comments

    Interested persons are invited to submit written data, views and 
arguments concerning the foregoing, including whether the proposed rule 
change is consistent with the Act. Comments may be submitted by any of 
the following methods:

Electronic Comments

     Use the Commission's internet comment form (http://www.sec.gov/rules/sro.shtml); or
     Send an email to [email protected]. Please include 
File Number SR-FINRA-2023-016 on the subject line.

Paper Comments

     Send paper comments in triplicate to Secretary, Securities 
and Exchange Commission, 100 F Street NE, Washington, DC 20549-1090.

All submissions should refer to File Number SR-FINRA-2023-016. This 
file number should be included on the subject line if email is used. To 
help the Commission process and review your comments more efficiently, 
please use only one method. The Commission will post all comments on 
the Commission's internet website (http://www.sec.gov/rules/sro.shtml). 
Copies of the submission, all subsequent amendments, all written 
statements with respect to the proposed rule change that are filed with 
the Commission, and all written communications relating to the proposed 
rule change between the Commission and any person, other than those 
that may be withheld from the public in accordance with the provisions 
of 5 U.S.C. 552, will be available for website viewing and printing in 
the Commission's Public Reference Room, 100 F Street NE, Washington, DC 
20549, on official business days between the hours of 10 a.m. and 3 
p.m. Copies of such filing also will be available for inspection and 
copying at the principal office of FINRA. Do not include personal 
identifiable information in submissions; you should submit only 
information that you wish to make available publicly. We may redact in 
part or withhold entirely from publication submitted material that is 
obscene or subject to copyright protection.
    All submissions should refer to File Number SR-FINRA-2023-016 and 
should be submitted on or before December 15, 2023.
    For the Commission, by the Division of Trading and Markets, 
pursuant to delegated authority.\93\
---------------------------------------------------------------------------

    \93\ 17 CFR 200.30-3(a)(12).

Sherry R. Haywood,
Assistant Secretary.
[FR Doc. 2023-25881 Filed 11-22-23; 8:45 am]
BILLING CODE 8011-01-P