Document ID: NHTSA-2011-0126-0008
Agency: nhtsa
Document Type: Notice
Title: Agency Information Collection Activities; Proposals, Submissions, and Approvals
Posted Date: 2015-07-30T04:00Z

[Federal Register Volume 80, Number 146 (Thursday, July 30, 2015)]
[Notices]
[Pages 45577-45578]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2015-18648]

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DEPARTMENT OF TRANSPORTATION

National Highway Traffic Safety Administration

[Docket No. NHTSA-2011-0126]

 Reports, Forms and Record Keeping Requirements; Agency 
Information Collection Activity Under OMB Review

AGENCY: National Highway Traffic Safety Administration (NHTSA), 
Department of Transportation (DOT).

ACTION: Notice.

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SUMMARY: In compliance with the Paperwork Reduction Act of 1995 (44 
U.S.C. 3501 et seq.), this notice announces that the Information 
Collection Request (ICR) abstracted below has been forwarded to the 
Office of Management and Budget (OMB) for

[[Page 45578]]

review and comment. The ICR describes the nature of the information 
collections and their expected burden. The Federal Register Notice with 
a 60-day comment period was published on January 2, 2015 [80 FR 99].

DATES: Comments must be submitted on or before August 31, 2015.

ADDRESSES: Send comments, within 30 days, to the Office of Information 
and Regulatory Affairs, Office of Management and Budget, 725 17th 
Street NW., Washington, DC 20503, Attention NHTSA Desk Officer.

FOR FURTHER INFORMATION CONTACT: Kil-Jae Hong, NHTSA, 1200 New Jersey 
Avenue SE., W52-232, NPO-520, Washington, DC 20590. Ms. Hong's 
telephone number is (202) 493-0524 and email address is kil-jae.hong@dot.gov.

SUPPLEMENTARY INFORMATION: In compliance with the Paperwork Reduction 
Act of 1995, NHTSA conducted a qualitative phase of Consumer Research 
which included Focus Groups. Based upon the qualitative phase research 
results, NHTSA developed the communications materials its Fuel Economy 
Consumer Education Program. This notice announces that the ICR for a 
quantitative study of the communications materials, abstracted below, 
has been forwarded to OMB requesting review and comment. The ICR 
describes the nature of the information collection and its expected 
burden. This is a request for new collection.
    Title: 49 CFR 575--Consumer Information Regulations (sections 103 
and 105) Quantitative Research.
    OMB Number: Not Assigned.
    Type of Request: New collection.
    Abstract: The Energy Independence and Security Act of 2007 (EISA), 
enacted in December 2007, included a requirement that the National 
Highway Traffic Safety Administration (NHTSA) develop a consumer 
information and education campaign to improve consumer understanding of 
automobile performance with regard to fuel economy, Greenhouse Gases 
(GHG) emissions and other pollutant emissions; of automobile use of 
alternative fuels; and of thermal management technologies used on 
automobiles to save fuel. A critical step in developing the consumer 
information program was to conduct proper market research to understand 
consumers' knowledge surrounding these issues, evaluate potential 
consumer-facing messages in terms of clarity and understand the 
communications channels in which these messages should be present. The 
research allowed NHTSA to refine messaging to enhance comprehension and 
usefulness and help guide the development of an effective 
communications plan. The consumer market research informed NHTSA that 
digital assets would be the best format and distribution through web 
and mobile channels would be the best media. The assets being tested 
during this quantitative study are a result from the qualitative focus 
groups, and include an animated infographic, video, and fact sheets.
    Affected Public: Passenger vehicle consumers.
    Estimated Total Annual Burden: 666.67 hours.
    Number of Respondents: 2,000.
    The estimated annual burden hour for the online survey is 666.67 
hours. Based on the Bureau of Labor and Statistics' median hourly wage 
(all occupations) in the May 2013 National Occupational Employment and 
Wage Estimates, NHTSA estimates that it would cost an average of $16.87 
per hour if all respondents were interviewed on the job. Therefore, the 
agency estimates that the cost associated with the burden hours is 
$11,247 ($16.87 per hour x 666.67 interviewing hours).
    Comments are invited on: Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the Department, including whether the information will have practical 
utility; the accuracy of the Departments estimate of the burden of the 
proposed information collection; ways to enhance the quality, utility 
and clarity of the information to be collected; and ways to minimize 
the burden of the collection of information on respondents, including 
the use of automated collection techniques or other forms of 
information technology. Comment to OMB is most effective if OMB 
receives it within 30 days of publication.

Colleen Coggins,
Acting Senior Associate Administrator, Policy and Operations.
[FR Doc. 2015-18648 Filed 7-29-15; 8:45 am]
 BILLING CODE 4910-59-P