Document ID: SEC-2011-1400-0001
Agency: sec
Document Type: Notice
Title: Self-Regulatory Organizations; Proposed Rule Changes: NASDAQ Stock Market LLC
Posted Date: 2011-09-16T04:00Z

[Federal Register Volume 76, Number 180 (Friday, September 16, 2011)]
[Notices]
[Pages 57781-57784]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2011-23793]

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SECURITIES AND EXCHANGE COMMISSION

[Release No. 34-65324; File No. SR-NASDAQ-2011-122]

Self-Regulatory Organizations; The NASDAQ Stock Market LLC; 
Notice of Filing of Proposed Rule Change To Describe Complimentary 
Services That Are Offered to Certain New Listings on NASDAQ's Global 
and Global Select Markets

 September 12, 2011.
    Pursuant to Section 19(b)(1) of the Securities Exchange Act of 1934 
(``Act'') \1\ and Rule 19b-4 thereunder,\2\ notice is hereby given that 
on August 30, 2011, The NASDAQ Stock Market LLC (``NASDAQ'' or the 
``NASDAQ Exchange'') filed with the Securities and Exchange Commission 
(``Commission'') the proposed rule change as described in Items I and 
II below, which Items have been substantially prepared by NASDAQ. The 
Commission is publishing this notice to solicit comments on the 
proposed rule change from interested persons.
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    \1\ 15 U.S.C. 78s(b)(1).
    \2\ 17 CFR 240.19b-4.
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I. Self-Regulatory Organization's Statement of the Terms of Substance 
of the Proposed Rule Change

    NASDAQ proposes to add rule text explaining services offered by 
NASDAQ to certain newly listing companies. NASDAQ will implement the 
proposed rule upon approval.
    The text of the proposed rule change is available at http://nasdaqomx.cchwallstreet.com, at NASDAQ's principal office, on the 
Commission's Web site at http://www.sec.gov, and at the Commission's 
Public Reference Room.

II. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

    In its filing with the Commission, NASDAQ included statements 
concerning the purpose of and basis for the proposed rule change and 
discussed any comments it received on the proposed rule change. The 
text of these statements may be examined at the places specified in 
Item IV below. NASDAQ has prepared summaries, set forth in Sections A, 
B, and C below, of the most significant aspects of such statements.

A. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

1. Purpose
    The NASDAQ Exchange is a subsidiary of The NASDAQ OMX Group, Inc. 
(``NASDAQ OMX''). Another subsidiary of NASDAQ OMX is NASDAQ OMX Group 
Corporate Solutions, Inc. (``Corporate Solutions'').\3\ Corporate 
Solutions offers products and programs to private and public companies, 
including companies listed on the NASDAQ Exchange and various European 
exchanges owned by NASDAQ OMX, designed to enhance transparency, 
mitigate risk, maximize efficiency and facilitate better corporate 
governance.
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    \3\ NASDAQ believes that Corporate Solutions is not a 
``facility'' of the NASDAQ Exchange. 15 U.S.C. 78c(a)(2). The Act 
defines ``facility'' to include an exchange's ``premises, tangible 
or intangible property whether on the premises or not, any right to 
the use of such premises or property or any service thereof for the 
purpose of effecting or reporting a transaction on an exchange 
(including, among other things, any system of communication to or 
from the exchange, by ticker or otherwise, maintained by or with the 
consent of the exchange), and any right of the exchange to the use 
of any property or service.'' Corporate Solutions is a distinct 
entity that is separate from the NASDAQ Exchange and engages in a 
discrete line of business that is not ``for the purpose of effecting 
or reporting a transaction'' on an exchange. While this proposal is 
being filed with the Commission under Section 19(b)(2) of the Act 
because it relates to services offered in connection with a listing 
on the NASDAQ Exchange, NASDAQ does not believe it is required to 
file Corporate Solutions' price schedule or changes that do not 
relate to services offered in connection with a listing on the 
NASDAQ Exchange.
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    The NASDAQ Exchange intends to offer Corporate Solutions' services 
to certain newly listing companies. Specifically, NASDAQ will offer 
these services to companies listing on the Global and Global Select 
Markets in connection with an initial public offering, upon emerging 
from bankruptcy, or in connection with a spin-off or carve-out from 
another company (``Eligible New Listings'').\4\ In addition, NASDAQ 
will offer products to companies that switch their listing from the New 
York Stock Exchange (NYSE) to the Global or Global Select Markets 
(``Eligible Switches'').
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    \4\ A company transferring from the OTCBB or Pink Sheets or from 
the Capital Market will not be eligible to receive these services.
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    Eligible New Listings and Eligible Switches with a market 
capitalization of up to $500 million would receive services for two 
years from the date of listing. These companies would receive the 
following services, which have a total retail value of approximately

[[Page 57782]]

$94,000 per year.\5\ In addition, one-time development fees of 
approximately $4,000 to establish the services in the first year will 
be waived.
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    \5\ Retail values are based on Corporate Solutions' current 
price list. If a company does not fully use the services offered in 
a year, unused services do not carry forward into future years and 
cannot be used to offset the costs of other services or listing 
fees.
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Governance Services
    Board Tools: Companies will receive use of Directors Desk, a 
comprehensive solution designed to improve board communications and 
effectiveness while relieving corporate executives of the paperwork and 
time involved in keeping boards informed, for up to 10 users. This 
product has an approximate retail value of $20,000 per year.
    Whistleblower Hotline: Companies will receive a financial reporting 
hotline that provides employees and others with a fully-automated, safe 
and secure means of reporting incidents and concerns. This product has 
an approximate retail value of $3,500 per year.
Communications Services
    Investor Relations Web site: Companies will receive a Web site with 
all the necessary content and features to communicate with investors, 
offering easy access to up-to-date information. Included on this Web 
site will be a corporate governance library containing documents such 
as the Board committees' charters and the company's code of ethics. 
These products have a retail value of approximately $16,000 per year.
    Press Releases: Companies will be provided $15,000 worth of 
distribution services for earnings or other press releases, including 
photographs, and filing of EDGAR and XBRL reports. The actual number of 
press releases will vary based on their length and the regional 
distribution network chosen by the company.
Intelligence Services
    Market Analytic Tools: Companies will receive a market analytic 
tool, which integrates corporate shareholder communications, capital 
market information, investor contact management, and board-level 
reporting into a unified, easy-to-use, workflow environment for up to 
four users. This tool also provides information about research and 
earnings estimates on the company and helps companies identify 
potential purchasers of their stock using quantitative targeting and 
qualitative insights. This product has an approximate retail value of 
$39,000 per year.
    Eligible New Listings and Eligible Switches with a market 
capitalization of $500 million or more would receive the services 
described above and the additional services set forth below. Eligible 
Switches with a market capitalization of $500 million or more would 
receive these services for four years from the date of listing. 
Eligible New Listings with a market capitalization of $500 million or 
more would receive these services for two years from the date of 
listing. NASDAQ proposes to offer Eligible Switches with a market 
capitalization of $500 million or more four years of services, as 
opposed to two years of services for other Eligible Switches and 
Eligible New Listings, because NASDAQ believes that these companies 
receive comparable services from the NYSE, which they would forgo by 
switching their listing. The total retail value of the services offered 
to these companies is approximately $169,000 per year. In addition, 
one-time development fees of approximately $4,000 to establish the 
products in the first year will be waived.
Governance Services
    Board Tools: Companies will receive an additional five licenses for 
Directors Desk, with a retail value of approximately $10,000 per year.
Communications Services
    Press Releases: Companies will receive an additional $5,000 worth 
of distribution services.
Intelligence Services
    Market Surveillance Tools: Companies will receive a stock 
surveillance package, under which an analyst will, on a daily basis, 
utilize a mosaic of public, subscription and issuer-based data sources 
to monitor the daily movement and settlement activity of the company's 
stock, provide alerts on significant increases in trading volume and 
block trading activity, and offer color to any unusual change in stock 
price. This product has an approximate retail value of $60,000 per 
year. To fully utilize this service, companies will have to subscribe 
to, and separately pay for, certain third party information, which is 
not included.\6\
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    \6\ For example, companies would have to purchase position 
reports from the Depositary Trust Corporation.
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    All NASDAQ-listed companies, including companies on the Capital 
Market and newly listing companies that do not satisfy the requirements 
described above, also benefit from other services provided by the 
NASDAQ Exchange. For example, these companies receive access to the 
NASDAQ Market Intelligence Desk and NASDAQ Online. The Market 
Intelligence Desk consists of a team of market professionals that 
serves as a single source of up-to-the-minute market intelligence, 
trading analysis, and real-time information to all listed companies. 
NASDAQ Online provides similar information that allows all listed 
companies to follow their stock's trading, competitors, and market 
activity through an online interface.\7\
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    \7\ NASDAQ first described NASDAQ Online and the Market 
Intelligence Desk in connection with 1997 and 2001 fee changes, 
respectively. See Securities Exchange Act Release No. 39613 
(February 2, 1998), 63 FR 6789 (February 10, 1998) (SR-NASD-97-83) 
and Securities Exchange Act Release No. 45206 (December 28, 2001), 
67 FR 621 (January 4, 2002) (SR-NASD-2001-76).
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    The NASDAQ Exchange believes that offering governance, 
communications and intelligence services to newly public companies will 
help them fulfill their responsibilities as public companies. However, 
no company is required to use these services as a condition of listing. 
In addition, the NASDAQ Exchange believes that it is appropriate to 
offer companies switching from the NYSE a package of services because 
the NYSE offers comparable services, which these companies would forgo 
by switching their listing.\8\ At the end of the package term, 
companies may choose to renew these services or discontinue them. If a 
company chooses to discontinue the services, there would be no affect 
on the company's continued listing on the NASDAQ Exchange. The NASDAQ 
Exchange represents that the existence of this program will not 
adversely affect the funding available for the NASDAQ Exchange's 
regulatory responsibilities.
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    \8\ Securities Exchange Act Release No. 65127 (August 12, 2011), 
76 FR 51449 (August 18, 2011) (SR-NYSE-2011-20).
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2. Statutory Basis
    NASDAQ believes that the proposed rule change is consistent with 
the provisions of Section 6 of the Act,\9\ in general, and with 
Sections 6(b)(4) and 6(b)(5) of the Act,\10\ in particular, in that it 
provides for the equitable allocation of reasonable dues, fees and 
other charges among members and issuers and other persons using any 
facility or system which NASDAQ operates or controls and is designed to 
prevent unfair discrimination between customers, issuers, brokers, or 
dealers.
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    \9\ 15 U.S.C. 78f.
    \10\ 15 U.S.C. 78f(b)(4) [sic].

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[[Page 57783]]

    All companies receive some services from NASDAQ, such as NASDAQ 
Online and the Market Intelligence Desk. NASDAQ believes that offering 
additional services only to companies listing on the Global and Global 
Select Markets, and not to companies listing on the Capital Market, 
reflects the higher demand for these services by the larger companies 
typically listed on the Global and Global Select markets. NASDAQ also 
believes that offering different services based on a company's market 
capitalization is appropriate given that larger companies generally 
will need more and different governance, communication and intelligence 
services. The distinction based on market capitalization is clear and 
transparent. Further, NASDAQ believes that offering services to 
Eligible New Listings, and not to companies already listed on NASDAQ, 
is appropriate given that the services offered will help ease the 
transition of becoming a public company and will help the Eligible New 
Listings fulfill their new responsibilities as public companies. Based 
on the above, NASDAQ believes that these distinctions help assure that 
the services are equitably allocated among issuers as required by 
Section 6(b)(4) of the Act and do not unfairly discriminate among 
issuers as required by Section 6(b)(5) of the Act.
    NASDAQ proposes to offer services only to companies switching from 
the NYSE, and not from other exchanges or unlisted markets, or to 
companies already listed on NASDAQ, because these companies receive 
comparable services from the NYSE, which they would forgo by switching 
their listing to NASDAQ. NASDAQ also proposes to offer Eligible 
Switches with a market capitalization of $500 million or more four 
years of services, as opposed to two years of services for other 
Eligible Switches, because the NYSE generally offers these companies 
more services. As such, NASDAQ believes that these distinctions are not 
unfairly discriminatory as between issuers.

B. Self-Regulatory Organization's Statement on Burden on Competition

    The NASDAQ Exchange does not believe that the proposed rule change 
will result in any burden on competition that is not necessary or 
appropriate in furtherance of the purposes of the Act, as amended. All 
similarly situated companies are eligible for the same package of 
services. However, no company is required to use the services as a 
condition of listing. Moreover, the number of companies eligible for 
these free services (i.e., companies newly listing on NASDAQ) will be 
very small in comparison to the total number of companies that comprise 
the target market for the services (i.e., all public companies or, in 
the case of press release services, all public, private and non-profit 
companies), so that there can be no competitively meaningful 
foreclosure of similar services offered by third parties if the 
proposed rule is approved.
    Specifically, there are approximately 23,000 public companies in 
the United States, including 5,800 companies that are listed on a U.S. 
exchange. By contrast, only 34 companies in 2009, 77 companies in 2010, 
and 62 companies through June 30, 2011 would have qualified for free 
services as Eligible New Listings by virtue of listing in connection 
with an IPO or a spin-off or a carve out from another company had the 
proposed rule been in effect.\11\ Likewise, only 10 companies in 2009, 
three companies in 2010, and no companies through June 30, 2011 would 
have qualified for free services as Eligible Switches had the proposed 
rule been in effect in those years. So even assuming significant growth 
in Eligible New Listings and Eligible Switches in future years, the 
historical experience suggests that no more than approximately 3% of 
listed companies and well less than 1% of public companies generally 
would be eligible for complimentary services under the proposed rule in 
any year. Even if all eligible companies accepted the services and did 
not purchase comparable services from third party vendors--which NASDAQ 
believes is unlikely--these levels are far below what would be required 
for any competitive concern to arise.\12\
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    \11\ NASDAQ has not historically tracked the number of companies 
listing upon emerging from bankruptcy but believes that number to be 
fewer than five companies since 2009.
    \12\ See, e.g., Gonzalez v. Insignares, 1985-2 Trade Cas. (CCH) 
] 66,701 (N.D. Ga. 1985) (summary judgment for defendant when 40% of 
the market was foreclosed); Kuck v. Bensen, 647 F. Supp. 743 (D. Me. 
1986) (dismissal of complaint when 37% of market volume was 
foreclosed); Bepco, Inc. v. Allied-Signal, Inc., 106 F. Supp. 2d 814 
(M.D.N.C. 2000) (summary judgment for defendant, in part because 
foreclosure rates of 18.5% and 21.5% are ``far short'' of 
substantial).
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    Finally, since multiple third party vendors of these services 
exist, making for a highly competitive market, and since companies can 
freely move among these vendors, NASDAQ OMX Corporate Solutions would 
have no ability to lock-in these customers, much less charge them 
supra-competitively high prices, after the free period has ended. As 
such, the marketplace will continue to be serviced by multiple vendors 
and remain highly competitive.

C. Self-Regulatory Organization's Statement on Comments on the Proposed 
Rule Change Received From Members, Participants or Others

    Written comments were neither solicited nor received.

III. Date of Effectiveness of the Proposed Rule Change and Timing for 
Commission Action

    Within 45 days of the date of publication of this notice in the 
Federal Register or within such longer period (i) as the Commission may 
designate up to 90 days of such date if it finds such longer period to 
be appropriate and publishes its reasons for so finding or (ii) as to 
which the self-regulatory organization consents, the Commission shall: 
(a) by order approve or disapprove such proposed rule change, or (b) 
institute proceedings to determine whether the proposed rule change 
should be disapproved.

IV. Solicitation of Comments

    Interested persons are invited to submit written data, views, and 
arguments concerning the foregoing, including whether the proposed rule 
change is consistent with the Act. Comments may be submitted by any of 
the following methods:

Electronic Comments

     Use the Commission's Internet comment form (http://www.sec.gov/rules/sro.shtml); or
     Send an e-mail to rule-comments@sec.gov. Please include 
File Number SR-NASDAQ-2011-122 on the subject line.

Paper Comments

     Send paper comments in triplicate to Elizabeth M. Murphy, 
Secretary, Securities and Exchange Commission, 100 F Street, NE., 
Washington, DC 20549-1090.

All submissions should refer to File Number SR-NASDAQ-2011-122. This 
file number should be included on the subject line if e-mail is used. 
To help the Commission process and review your comments more 
efficiently, please use only one method. The Commission will post all 
comments on the Commission's Internet Web site (http://www.sec.gov/rules/sro.shtml). Copies of the submission, all subsequent amendments, 
all written statements with respect to the proposed rule change that 
are filed with the Commission, and all written communications relating 
to the proposed rule change between the Commission and any person, 
other than

[[Page 57784]]

those that may be withheld from the public in accordance with the 
provisions of 5 U.S.C. 552, will be available for Web site viewing and 
printing in the Commission's Public Reference Room, 100 F Street, NE., 
Washington, DC 20549, on official business days between the hours of 10 
a.m. and 3 p.m. Copies of such filing also will be available for 
inspection and copying at the principal office of the Exchange. All 
comments received will be posted without change; the Commission does 
not edit personal identifying information from submissions. You should 
submit only information that you wish to make available publicly. All 
submissions should refer to File No. SR-NASDAQ-2011-122 and should be 
submitted on or before October 7, 2011.

    For the Commission, by the Division of Trading and Markets, 
pursuant to delegated authority.\13\
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    \13\ 17 CFR 200.30-3(a)(12).
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Elizabeth M. Murphy,
Secretary.
[FR Doc. 2011-23793 Filed 9-15-11; 8:45 am]
BILLING CODE 8011-01-P