Document ID: FEMA-2015-0007-0001
Agency: fema
Document Type: Notice
Title: Agency Information Collection Activities: Proposed Collection; Comment Request; Ready PSA Campaign Creative Testing Research
Posted Date: 2015-02-05T05:00Z

[Federal Register Volume 80, Number 24 (Thursday, February 5, 2015)]
[Notices]
[Pages 6524-6525]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2015-02231]

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DEPARTMENT OF HOMELAND SECURITY

Federal Emergency Management Agency

[Docket ID: FEMA-2015-0007; OMB No. 1660-NEW]

Agency Information Collection Activities: Proposed Collection; 
Comment Request; Ready PSA Campaign Creative Testing Research.

AGENCY: Federal Emergency Management Agency, DHS.

ACTION: Notice.

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SUMMARY: The Federal Emergency Management Agency, as part of its 
continuing effort to reduce paperwork and respondent burden, invites 
the general public and other Federal agencies to take this opportunity 
to comment on a new information collection. In accordance with the 
Paperwork Reduction Act of 1995, this notice seeks comments concerning 
the Ready campaign, which is a national public service advertising 
(PSA) campaign in support of FEMA's mission and is designed to educate 
and empower Americans to prepare for and respond to emergencies 
including natural and man-made disasters.

DATES: Comments must be submitted on or before April 6, 2015.

ADDRESSES: To avoid duplicate submissions to the docket, please use 
only one of the following means to submit comments:
    (1) Online. Submit comments at www.regulations.gov under Docket ID 
FEMA-2015-0007. Follow the instructions for submitting comments.
    (2) Mail. Submit written comments to Docket Manager, Office of 
Chief Counsel, DHS/FEMA, 500 C Street SW., Room 8NE, Washington, DC 
20472-3100.
    (3) Facsimile. Submit comments to (703) 483-2999.
    All submissions received must include the agency name and Docket 
ID. Regardless of the method used for submitting comments or material, 
all submissions will be posted, without change, to the Federal 
eRulemaking Portal at http://www.regulations.gov, and will include any 
personal information you provide. Therefore,

[[Page 6525]]

submitting this information makes it public. You may wish to read the 
Privacy Act notice that is available via the link in the footer of 
www.regulations.gov.

FOR FURTHER INFORMATION CONTACT: Aretha Carter, External Affairs 
Specialist, Federal Emergency Management Agency, (202) 288-6783, 
Aretha.Carter@fema.dhs.gov. You may contact the Records Management 
Division for copies of the proposed collection of information at 
facsimile number (202) 212-4701 or email address: FEMA-Information-Collections-Management@fema.dhs.gov.

SUPPLEMENTARY INFORMATION: This collection is in accordance with 
Executive Orders 12862 and 13571 requiring all Federal agencies to 
survey customers to determine the kind and quality of services they 
want and their level of satisfaction with existing services. The 
Government Performance and Results Act (GPRA) requires Federal agencies 
to set missions and goals and to measure agency performance against 
them. The GPRA Modernization Act of 2010 requires quarterly performance 
assessments of government programs for the purposes of assessing agency 
performance and improvement. The Federal Emergency Management Agency is 
collecting information through focus groups to improve its public 
service advertising campaign on disaster preparedness.

Collection of Information

    Title: Ready PSA Campaign Creative Testing Research.
    Type of Information Collection: New information collection.
    OMB Number: 1660-NEW.
    FEMA Forms: FEMA Form 008-0-21, Recruitment Screener; FEMA Form 
008-0-22, Focus Group Discussion Guide.
    Abstract: FEMA proposes conducting qualitative research in the form 
of focus groups in order to test creative concepts developed for FEMA's 
national Ready public service advertising campaign, which aims to 
educate and empower Americans to prepare for and respond to 
emergencies. The research will help determine the clarity, relevance, 
and motivating appeal of the concepts prior to final production of the 
advertising.
    Affected Public: Individuals or households.
    Number of Respondents: 50.
    Number of Responses: 90.
    Estimated Total Annual Burden Hours: 58 hours.

                                                       Estimated Annualized Burden Hours and Costs
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                                                                     Number of                                        Total                     Total
                                                        Number of    responses      Total     Average  burden per     annual      Average       annual
       Type of respondent          Form name/form No.  respondents      per       number of       response (in      burden (in  hourly wage   respondent
                                                                     respondent   responses          hours)           hours)        rate         cost
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Individuals or Households.......  Recruitment                   50            1           50  0.1667 (10 minutes)            8       $31.26      $250.08
                                   Screener (survey
                                   script)/FEMA Form
                                   008-0-21.
Individuals or Households.......  Focus Group                   40            1           40  1.25 hours (75                50        31.26        1,563
                                   Discussion Guide/                                           minutes).
                                   FEMA Form 008-0-22.
                                                      --------------------------------------------------------------------------------------------------
    Total.......................  ...................           50  ...........           90  ...................           58  ...........     1,813.08
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 Note: The ``Avg. Hourly Wage Rate'' for each respondent includes a 1.4 multiplier to reflect a fully-loaded wage rate.

    Estimated Cost: The estimated annual cost to respondents for the 
hour burden is $1,813.08. There are no annual costs to respondents' 
operations and maintenance costs for technical services. There are no 
annual start-up or capital costs. The cost to the Federal Government is 
$53,383.12.

Comments

    Comments may be submitted as indicated in the ADDRESSES caption 
above. Comments are solicited to (a) evaluate whether the proposed data 
collection is necessary for the proper performance of the agency, 
including whether the information shall have practical utility; (b) 
evaluate the accuracy of the agency's estimate of the burden of the 
proposed collection of information, including the validity of the 
methodology and assumptions used; (c) enhance the quality, utility, and 
clarity of the information to be collected; and (d) minimize the burden 
of the collection of information on those who are to respond, including 
through the use of appropriate automated, electronic, mechanical, or 
other technological collection techniques or other forms of information 
technology, e.g., permitting electronic submission of responses.

    Dated: January 28, 2015.
Charlene D. Myrthil,
Director, Records Management Division, Mission Support, Federal 
Emergency Management Agency, Department of Homeland Security.
[FR Doc. 2015-02231 Filed 2-4-15; 8:45 am]
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