Document ID: SEC-2011-0731-0001
Agency: sec
Document Type: Notice
Title: Self-Regulatory Organizations; Proposed Rule Changes: New York Stock Exchange LLC
Posted Date: 2011-05-23T04:00Z

[Federal Register Volume 76, Number 99 (Monday, May 23, 2011)]
[Notices]
[Pages 29806-29808]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2011-12518]

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SECURITIES AND EXCHANGE COMMISSION

[Release No. 34-64506; File No. SR-NYSE-2011-20]

Self-Regulatory Organizations; New York Stock Exchange LLC; 
Notice of Filing of Proposed Rule Change To Add New Section 907.00 to 
the Listed Company Manual That Sets Forth Certain Complimentary 
Products and Services That Are Offered to Currently and Newly Listed 
Issuers

May 17, 2011.
    Pursuant to Section 19(b)(1) of the Securities Exchange Act of 1934 
(the ``Act'') \1\ and Rule 19b-4 thereunder,\2\ notice is hereby given 
that, on May 5, 2011, New York Stock Exchange LLC (``NYSE'' or the 
``Exchange'') filed with the Securities and Exchange Commission (the 
``Commission'') the proposed rule change as described in Items I and II 
below, which Items have been prepared by the Exchange. The Commission 
is publishing this notice to solicit comments on the proposed rule 
change from interested persons.
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    \1\ 15 U.S.C. 78s(b)(1).
    \2\ 17 CFR 240.19b-4.
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I. Self-Regulatory Organization's Statement of the Terms of Substance 
of the Proposed Rule Change

    The Exchange proposes to amend the Listed Company Manual (the 
``Manual'') by adding a new Section 907.00 that sets forth certain 
complimentary products and services that are offered to currently and 
newly listed issuers. The text of the proposed rule change is available 
at the Exchange, the Commission's Public Reference Room, and http://www.nyse.com, and on the Commission's Web site at http://www.sec.gov.

II. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

    In its filing with the Commission, the self-regulatory organization 
included statements concerning the purpose of, and basis for, the 
proposed rule change and discussed any comments it received on the 
proposed rule change. The text of those statements may be examined at 
the places specified in Item IV below. The Exchange has prepared 
summaries, set forth in Sections A, B, and C below, of the most 
significant parts of such statements.

A. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

1. Purpose
    The Exchange proposes to amend the Manual by adding a new Section 
907.00 that sets forth certain complimentary products and services that 
are offered to currently and newly listed issuers. These products and 
services are developed or delivered by NYSE or by a third party for use 
by NYSE-listed companies. Some of these products are commercially 
available by such third-party vendors. All listed issuers receive the 
same complimentary products and services through the NYSE Market Access 
Center. Certain tiers of listed issuers receive additional products and 
services.
    NYSE Market Access Center
    NYSE Euronext has developed a market information analytics 
platform, complimentary to all listed companies, that is a combination 
of technology-enabled market intelligence insight and a team of highly 
skilled market professionals. This platform, called the NYSE Market 
Access Center, was created to provide issuers with better market 
insight and information across all exchanges and trading venues. The 
Market Access Center includes products and services that were either 
(a) developed by NYSE using proprietary data and/or intellectual 
property or (b) built by a third party expressly for NYSE-listed 
companies. Within this platform all issuers have access to tools and 
information related to market intelligence, education, investor 
outreach, media visibility, corporate governance, and advocacy 
initiatives. For example, the Market Access Center offers daily trading 
summaries; a trading alert system highlighting user-defined trading or 
market events; a Web site featuring timely content for NYSE-listed 
senior executives; exclusive events; and the opportunity to exchange 
ideas and leverage shared experiences with listed company peers; 
trading information and market data; and a series of institutional 
ownership reports; weekly economic updates; and regularly scheduled 
executive educational programming. In addition, the Market Access 
Center provides all issuers with access to discounted products and 
services from the same third-party vendors. A description of all the 
Market Access Center offerings is available on the Exchange's Web 
site.\3\ All issuers listed on the Exchange have access to the NYSE 
Market Access Center on the same basis. The products and services 
currently available through the NYSE Market Access Center have a 
commercial value of approximately $50,000.
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    \3\ The Web site address is http://www.nyse.com/about/listed/1224630025065.html.
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Tiered Products and Services Offered to Certain Companies \4\
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    \4\ A description of the products and services follows in a 
later section.
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    In addition to the Market Access Center, NYSE offers products and 
services to certain currently listed and newly listed issuers on a 
tiered basis. Currently listed issuers are categorized into two tiers, 
Tier One and Tier Two. Tier One issuers include U.S. issuers that have 
270 million or more total shares of common stock issued and outstanding 
in all share classes, including and in addition to Treasury shares, and 
Foreign Private Issuers that have 270 million or more in American 
Depositary Receipts (``ADRs'') issued and outstanding, each calculated 
annually as of December 31 of the preceding year.\5\ Tier Two issuers 
include U.S. issuers that have 160 million to 269,999,999 total shares 
of common stock issued and outstanding in all share classes, including 
and in addition to Treasury shares, and Foreign Private Issuers that 
have 160 million to 269,999,999 in ADRs issued and outstanding, each 
calculated annually as of December 31 of the preceding year.
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    \5\ For example, if a company had issued Class A and Class B 
shares, both classes would be counted in determining total shares 
issued and outstanding.
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    Newly listed issuers similarly are categorized into two tiers, Tier 
A and Tier B.\6\ Tier A includes issuers with a global market value of 
$400 million or more based on the public offering price. Tier B 
includes issuers with a global market value of less than $400 million 
based on the public offering price.
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    \6\ The term ``newly listed issuers'' means U.S. issuers 
conducting an initial public offering (``IPO''), issuers emerging 
from bankruptcy, spinoffs (where a company lists new shares in the 
absence of a public offering), and carve-outs (where a company 
carves out a business line or division, which then conducts a 
separate IPO). Newly listed issuers do not include issuers that 
transfer their listings from another national securities exchange; 
rather, transferring issuers are eligible for the services available 
to currently listed issuers, as described above.
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Products and Services Within Each Tier
    In addition to the NYSE Market Access Center products and services,

[[Page 29807]]

each company in the tiers is offered an identical suite of products and 
services provided by third-party vendors that the Exchange selects, 
described in more detail below:
Currently Listed Companies
     Tier One companies receive market surveillance and Web-
hosting products and services.
     Tier Two companies receive either Web-hosting or market 
analytics products and services; each company may elect whether to 
receive Web-hosting or market analytics.
Newly Listed Companies
     Tier A companies receive either market surveillance 
products and services for a period of 12 calendar months from the date 
of listing or market analytics products and services for a period of 24 
calendar months from the date of listing, at each company's election; 
in addition, Tier A companies receive Web-hosting and news distribution 
products and services for a period of 24 calendar months from the date 
of listing.
     Tier B companies receive Web-hosting and news distribution 
products and services for a period of 24 calendar months from the date 
of listing.
     At the conclusion of the 24-month period, companies would 
receive Tier One or Tier Two products and services if they qualified 
based on total shares or total ADRs issued and outstanding as described 
above. For example, if an issuer conducted an IPO and became listed as 
a Tier A company on the Exchange on May 1, 2010, it would receive the 
Tier A products and services until April 30, 2012. On May 1, 2012, if 
that issuer qualified for Tier One or Tier Two, it would be eligible to 
receive the products and services available to the Tier for which it 
qualified.
Description of Products and Services Offered to Tiers
    Market surveillance products and services, which have a commercial 
value of approximately $45,000 annually, help a company understand 
factors driving the performance of its stock, sector, and the broader 
market. Various reports are made available to the company on a daily, 
weekly, and monthly basis. In addition, analysts employed by the 
vendors of these products and services, and who are organized by 
industry, review trading data and are available to discuss their 
findings with the company.
    Web-hosting products and services, which have a commercial value 
ranging from approximately $12,000-$16,000 annually, allow a company to 
outsource the investor relations component of their company Web site to 
a third party for development as well as ongoing maintenance. The 
hosted Web site generally includes financial reports, an interactive 
company calendar and email alerts, stock quotes, stock charts, 
fundamental data, and analyst estimates.
    Market analytics products and services, which have a commercial 
value of approximately $20,000 annually, provide stock pricing data, 
news, institutional ownership information, research analyst pricing 
estimates, key ratios and valuation metrics across multiple companies 
and indices, and other analytic tools to companies. These market 
analytics products and services provide more detailed information than 
is currently available on the Market Access Center. News distribution 
products and services, which have a commercial value of approximately 
$10,000 annually, are used to distribute company news to various media 
outlets.
2. Statutory Basis
    The Exchange believes that the proposed rule change is consistent 
with the provisions of Section 6 of the Securities Exchange Act of 1934 
(the ``Act'') \7\ in general and Section 6(b)(4) \8\ of the Act in 
particular, in that it is designed to provide for the equitable 
allocation of reasonable dues, fees, and other charges among its 
members and issuers and other persons using its facilities. The 
Exchange also believes that the proposed rule change is consistent with 
Section 6(b)(5) \9\ of the Act in that it is designed to promote just 
and equitable principles of trade, protect investors and the public 
interest, and is not designed to permit unfair discrimination between 
customers, issuers, brokers, or dealers.
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    \7\ 15 U.S.C. 78f.
    \8\ 15 U.S.C. 78f(b)(4).
    \9\ 15 U.S.C. 78f(b)(5).
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    The Exchange believes that the proposed rule change provides 
greater transparency in the types of products and services offered to 
currently and newly listed companies. NYSE Market Access Center 
products and services are available to all listed companies. Additional 
products and services beyond those provided with the NYSE Market Access 
Center are made available on a tiered basis to certain companies based 
on their total shares or total ADRs issued and outstanding or company 
valuation. NYSE believes that these metrics are positively correlated 
to increased trading volumes and market activity, and as a result these 
issuers have higher demands for the types of products and services 
provided through the tiers than issuers that do not qualify for one of 
the tiers.
    The Exchange notes that the Market Access Center would continue to 
be available to all issuers. Furthermore, the Exchange believes that 
the criteria for satisfying the tiers are transparent and quantitative, 
and they are applied consistently to all listed companies. As such, the 
Exchange believes that the products and services are equitably 
allocated among issuers. In addition, the products and services help 
issuers to better understand trading patterns and developments 
associated with their securities. They also benefit shareholders by 
providing broader access to information about the issuers; for example, 
Web-hosting may make information about listed companies more accessible 
on the Internet, and news distribution products and services help 
distribute timely information about listed companies.

B. Self-Regulatory Organization's Statement on Burden on Competition

    The Exchange does not believe that the proposed rule change will 
impose any burden on competition that is not necessary or appropriate 
in furtherance of the purposes of the Act. In this regard, NYSE notes 
that it does not have exclusive agreements or arrangements with the 
vendors providing the products and services, and NYSE may use multiple 
vendors for the same type of product or service. NYSE also notes that 
currently listed and newly listed companies would not be required to 
accept the offered products and services from NYSE, and an issuer's 
receipt of an NYSE listing is not conditioned on the issuer's 
acceptance of such products and services. In addition, NYSE notes that, 
from time to time, issuers elect to purchase products and services from 
other vendors at their own expense instead of accepting the products 
and services described above offered by the Exchange.

C. Self-Regulatory Organization's Statement on Comments on the Proposed 
Rule Change Received From Members, Participants or Others

    No written comments were solicited or received with respect to the 
proposed rule change.

III. Date of Effectiveness of the Proposed Rule Change and Timing for 
Commission Action

    Within 45 days of the date of publication of this notice in the 
Federal Register or within such longer period (i) as the Commission may 
designate up to

[[Page 29808]]

90 days of such date if it finds such longer period to be appropriate 
and publishes its reasons for so finding or (ii) as to which the self-
regulatory organization consents, the Commission will:
    (A) By order approve or disapprove such proposed rule change, or
    (B) institute proceedings to determine whether the proposed rule 
change should be disapproved.

IV. Solicitation of Comments

    Interested persons are invited to submit written data, views, and 
arguments concerning the foregoing, including whether the proposed rule 
change is consistent with the Act. Comments may be submitted by any of 
the following methods:

Electronic Comments

     Use the Commission's Internet comment form (http://www.sec.gov/rules/sro.shtml); or
     Send an e-mail to rule-comments@sec.gov. Please include 
File Number SR-NYSE-2011-20 on the subject line.

Paper Comments

     Send paper comments in triplicate to Elizabeth M. Murphy, 
Secretary, Securities and Exchange Commission, 100 F Street, NE., 
Washington, DC 20549-1090.

All submissions should refer to File Number SR-NYSE-2011-20. This file 
number should be included on the subject line if e-mail is used. To 
help the Commission process and review your comments more efficiently, 
please use only one method. The Commission will post all comments on 
the Commission's Internet Web site (http://www.sec.gov/rules/sro.shtml). Copies of the submission, all subsequent amendments, all 
written statements with respect to the proposed rule change that are 
filed with the Commission, and all written communications relating to 
the proposed rule change between the Commission and any person, other 
than those that may be withheld from the public in accordance with the 
provisions of 5 U.S.C. 552, will be available for Web site viewing and 
printing in the Commission's Public Reference Room, 100 F Street, NE., 
Washington, DC 20549, on official business days between the hours of 10 
a.m. and 3 p.m. Copies of such filing also will be available for 
inspection and copying at the principal office of the Exchange. All 
comments received will be posted without change; the Commission does 
not edit personal identifying information from submissions. You should 
submit only information that you wish to make available publicly. All 
submissions should refer to File No. SR-NYSE-2011-20 and should be 
submitted on or before June 13, 2011.

    For the Commission, by the Division of Trading and Markets, 
pursuant to delegated authority.\10\
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    \10\ 17 CFR 200.30-3(a)(12).
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Cathy H. Ahn,
Deputy Secretary.
[FR Doc. 2011-12518 Filed 5-20-11; 8:45 am]
BILLING CODE 8011-01-P