Document ID: SEC-2013-0142-0001
Agency: sec
Document Type: Notice
Title: Self-Regulatory Organizations; Proposed Rule Changes: NASDAQ OMX PHLX LLC
Posted Date: 2013-01-23T05:00Z

[Federal Register Volume 78, Number 15 (Wednesday, January 23, 2013)]
[Notices]
[Pages 4926-4936]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2013-01226]

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SECURITIES AND EXCHANGE COMMISSION

[Release No. 34-68674; File No. SR- Phlx-2013-01]

Self-Regulatory Organizations; NASDAQ OMX PHLX LLC; Notice of 
Filing and Immediate Effectiveness of Proposed Rule Change Relating to 
Its Pricing Schedule

January 16, 2013.
    Pursuant to Section 19(b)(1) of the Securities Exchange Act of 1934 
(``Act''),\1\ and Rule 19b-4 thereunder,\2\ notice is hereby given that 
on January 2, 2013, NASDAQ OMX PHLX LLC (``Phlx'' or ``Exchange'') 
filed with the Securities and Exchange Commission (``SEC'' or 
``Commission'') the proposed rule change as described in Items I, II, 
and III below, which Items have been prepared by the Exchange. The 
Commission is publishing this notice to solicit comments on the 
proposed rule change from interested persons.
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    \1\ 15 U.S.C. 78s(b)(1).
    \2\ 17 CFR 240.19b-4.
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I. Self-Regulatory Organization's Statement of the Terms of Substance 
of the Proposed Rule Change

    The Exchange to amend the Exchange's Pricing Schedule at Section A, 
entitled ``Customer Rebate Program,'' Section I entitled ``Rebates and 
Fees for Adding and Removing Liquidity in Select Symbols,'' \3\ Section 
II entitled ``Multiply Listed Options Fees'' \4\ and at Section IV 
entitled ``Other Transaction Fees.'' Specifically, the Exchange 
proposes to amend the Customer Rebate Program, Select Symbols,\5\ 
Simple and Complex Order \6\ fees and rebates, the applicability of 
Payment for Order Flow \7\ and PIXL \8\ Pricing.
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    \3\ The rebates and fees in Section I apply to certain Select 
Symbols which are listed in Section I of the Pricing Schedule.
    \4\ The pricing in Section II includes options overlying 
equities, ETFs, ETNs and indexes which are Multiply Listed.
    \5\ The Select Symbols are listed in Section I of the Pricing 
Schedule.
    \6\ A Complex Order is any order involving the simultaneous 
purchase and/or sale of two or more different options series in the 
same underlying security, priced at a net debit or credit based on 
the relative prices of the individual components, for the same 
account, for the purpose of executing a particular investment 
strategy. Furthermore, a Complex Order can also be a stock-option 
order, which is an order to buy or sell a stated number of units of 
an underlying stock or exchange-traded fund (``ETF'') coupled with 
the purchase or sale of options contract(s). See Exchange Rule 1080, 
Commentary .08(a)(i).
    \7\ The Payment for Order Flow program started on July 1, 2005 
as a pilot and after a series of orders extending the pilot became 
effective on April 29, 2012. See Securities Exchange Act Release No. 
52114 (July 22, 2005), 70 FR 44138 (August 1, 2005) (SR-Phlx-2005-
44); 57851 (May 22, 2008), 73 FR 31177 (May 20, 2008) (SR-Phlx-2008-
38); 55891 (June 11, 2007), 72 FR 333271 (June 15, 2007) (SR-Phlx-
2007-39); 53754 (May 3, 2006), 71 FR 27301 (May 10, 2006) (SR-Phlx-
2006-25); 53078 (January 9, 2006), 71 FR 2289 (January 13, 2006) 
(SR-Phlx-2005-88); 52568 (October 6, 2005), 70 FR 60120 (October 14, 
2005) (SR-Phlx-2005-58); and 59841 (April 29, 2009), 74 FR 21035 
(May 6, 2009) (SR-Phlx-2009-38).
    \8\ PIXL is the Exchange's price improvement mechanism known as 
Price Improvement XL or (PIXL\SM\). See Rule 1080(n).
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    The text of the proposed rule change is provided in Exhibit 5. The 
text of the proposed rule change is also available on the Exchange's 
Web site at http://nasdaqomxphlx.cchwallstreet.com/, at the principal 
office of the Exchange, and at the Commission's Public Reference Room.

II. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

    In its filing with the Commission, the Exchange included statements 
concerning the purpose of and basis for

[[Page 4927]]

the proposed rule change and discussed any comments it received on the 
proposed rule change. The text of these statements may be examined at 
the places specified in Item IV below. The Exchange has prepared 
summaries, set forth in sections A, B, and C below, of the most 
significant aspects of such statements.

A. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

1. Purpose
    The purpose of the proposed rule change is to accomplish various 
objectives. First, the Exchange proposes to amend the Customer Rebate 
Program to incentivize market participants to increase the amount of 
Customer order flow they transact on the Exchange. Towards this end, 
the Exchange proposes the addition of Category D to the Customer Rebate 
Program relating to Customer Simple Orders in Select Symbols. The 
Exchange also proposes to offer certain credits when an order, which is 
sent to the Exchange, is routed to an away market. Second, the Exchange 
proposes to remove certain Select Symbols from Section I and instead 
assess the fees and offer caps as specified in Section II of the 
Pricing Schedule. The Exchange believes that the pricing in Section II, 
coupled with the proposed enhancements to the Customer Rebate Program 
may encourage an increase in Customer transactions in those symbols. 
Third, the Exchange proposes to amend the Section I pricing in Simple 
and Complex Orders and PIXL Pricing to also encourage additional 
Customer order flow by not assessing fees to Customers. The Exchange 
proposes to lower the Simple Order Fees for Removing Liquidity and 
certain PIXL Pricing to encourage additional Simple Order transactions. 
Fourth, the Exchange proposes to increase the Simple Order Fees for 
Adding Liquidity, adopt Complex Order Fees for Adding Liquidity and 
increase certain Complex Orders Fees for Removing Liquidity to permit 
the Exchange to offer additional rebates in the Customer Rebate Program 
in Section A. Fifth, the Exchange proposes to lower the Complex Order 
Specialist and Market Fees for Removing Liquidity in Select Symbols, as 
well as auctions and openings, and amend the applicability of Payment 
for Order Flow Fee for Select Symbols and broadcast messages to 
encourage greater Customer order interaction on the Exchange.
Customer Rebate Program
    The Exchange is proposing to amend its Customer Rebate Program in 
Section A of the Pricing Schedule. Currently, the Exchange has a four-
tiered Customer Rebate Program as follows:

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                                                                          Rebate per contract categories
                 Average daily volume threshold                  -----------------------------------------------
                                                                    Category A      Category B      Category C
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0 to 49,999 contracts in a month................................           $0.00           $0.00           $0.00
50,000 to 99,999 contracts in a month...........................            0.07            0.10            0.00
100,000 to 274,999 contracts in a month.........................            0.10            0.14            0.05
over 275,000 contracts in a month...............................            0.12            0.15            0.06
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 (a) Changes to the Tiers and Rebate Rates
    At this time, the Exchange proposes to reduce the Customer Rebate 
Program to a three-tiered rebate structure. The Exchange proposes to 
amend Tier 1 which is currently 0 to 49,999 contracts in a month to 0 
to 99,999 contracts in a month. The Exchange is not proposing to amend 
the rebate rates in Categories A, B or C for Tier 1. Those rebates will 
remain at $0.00 per contract. Next, the Exchange is proposing to amend 
Tier 2 which is currently 50,000 to 99,999 contracts in a month to 
100,000 to 349,999 contracts in a month. The Exchange proposes to amend 
the Tier 2 rate in Category A from $0.07 to $0.10 per contract. The 
Exchange proposes to amend the Tier 2 rate in Category B from $0.10 to 
$0.12 per contract. The Exchange proposes to amend the Tier 2 rate in 
Category C from $0.00 to $0.13 per contract. The Exchange proposes to 
eliminate Tier 3 which is currently 100,000 to 274,999 contracts in a 
month.\9\ The Exchange proposes to amend current Tier 4 which awards 
rebates over 275,000 contracts in a month and rename it Tier 3 and 
award rebates over 350,000 contracts in a month. The Exchange proposes 
to amend the new Tier 3 rate in Category A from $0.12 to $0.15 per 
contract. The Exchange would not amend the Tier 3 rate in Category B. 
The Exchange proposes to amend the Tier 3 rate in Category C from $0.06 
to $0.15 per contract. The Exchange is not proposing to amend the types 
of orders that qualify for Categories A, B or C.\10\
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    \9\ Currently, Tier 3 pays the following rebates: A Category A 
rebate of $0.10 per contract, a Category B rebate of $0.14 per 
contract and a Category C rebate of $0.05 per contract.
    \10\ The Exchange notes that it will evaluate the tiers monthly 
and may file modifications to the tiers periodically depending on 
market conditions.
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    The Exchange also proposes to add another Category of orders 
eligible for rebates entitled ``Category D.'' This new category would 
pay rebates to members executing electronically-delivered Customer 
Simple Orders in Select Symbols in Section I. Also, the rebate would be 
paid on PIXL Orders in Section I symbols that execute against non-
Initiating Order interest.\11\ The Exchange proposes to pay the 
following Category D rebates: no rebate for Tier 1, a $0.05 per 
contract rebate for Tier 2 and a $0.07 per contract rebate for Tier 3. 
The Exchange also proposes to add the words ``Tier 1,'' ``Tier 2,'' and 
``Tier 3'' to the Pricing Schedule to further clarify the tiers. The 
proposed Customer Rebate Program would be as follows:
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    \11\ This application of the Category D rebate to PIXL Orders is 
similar to the current application of the Category A rebate to PIXL 
Orders.

----------------------------------------------------------------------------------------------------------------
                                                                  Rebate per contract categories
         Average daily volume threshold          ---------------------------------------------------------------
                                                    Category A      Category B      Category C      Category D
----------------------------------------------------------------------------------------------------------------
Tier 1: 0 to 99,999 contracts in a month........           $0.00           $0.00           $0.00           $0.00

[[Page 4928]]

 
Tier 2: 100,000 to 349,999 contracts in a month.            0.10            0.12            0.13            0.05
Tier 3: over 350,000 contracts in a month.......            0.15            0.15            0.15            0.07
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(b) Changes to Average Daily Volume Calculation
    Currently, the Exchange calculates Average Daily Volume Threshold 
by totaling Customer volume in Multiply Listed Options (including 
Select Symbols) that are electronically-delivered and executed, except 
volume associated with the following: (i) Electronically-delivered and 
executed Customer Simple Orders in Select Symbols that remove 
liquidity; and (ii) electronic Qualified Contingent Cross Orders (``QCC 
Orders''),\12\ as defined in Exchange Rule 1080(o) (``Threshold 
Volume''). Rebates are paid on Threshold Volume.
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    \12\ A QCC Order is comprised of an order to buy or sell at 
least 1000 contracts that is identified as being part of a qualified 
contingent trade, as that term is defined in Rule 1080(o)(3), 
coupled with a contra-side order to buy or sell an equal number of 
contracts. The QCC Order must be executed at a price at or between 
the National Best Bid and Offer (``NBBO'') and be rejected if a 
Customer order is resting on the Exchange book at the same price. A 
QCC Order shall only be submitted electronically from off the floor 
to the PHLX XL II System. See Rule 1080(o). See also Securities 
Exchange Act Release No. 64249 (April 7, 2011), 76 FR 20773 (April 
13, 2011) (SR-Phlx-2011-47) (a rule change to establish a QCC Order 
to facilitate the execution of stock/option Qualified Contingent 
Trades (``QCTs'') that satisfy the requirements of the trade through 
exemption in connection with Rule 611(d) of the Regulation NMS).
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    The Exchange proposes to amend the Average Daily Volume Calculation 
by eliminating Customer volume in Multiply-Listed Options that are 
electronically-delivered and executed except for volume associated with 
electronically-delivered and executed Simple Orders in Select Symbols 
that remove liquidity. The Exchange is proposing to amend the Average 
Daily Volume by eliminating the exclusion of the electronically-
delivered and executed Customer Simple Orders in Select Symbols that 
remove liquidity. The QCC Orders would be the only exception when 
calculating Customer volume in Multiply-Listed Options that are 
electronically-delivered in the Average Daily Volume Threshold 
calculation.\13\
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    \13\ QCC Orders are excluded today.
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(c) Credit for Member Qualifying for Tier 2 and 3 Rebates
    The Exchange proposes to reduce Routing Fees in Section V of the 
Exchange's Pricing Schedule for member organizations that qualify for 
Tier 2 or Tier 3 of the Customer Rebate Program. Specifically, the 
Exchange proposes to credit member organizations that qualify for 
either a Tier 2 or Tier 3 rebate with a credit of $0.04 per contract, 
which credit would be applied to Routing Fees, as specified in Section 
V of the Pricing Schedule, when a Customer order is routed to NASDAQ 
OMX BX, Inc. (``BX Options'') or the NASDAQ Options Market LLC 
(``NOM''). Member organizations that qualify for either a Tier 2 or 
Tier 3 rebate would be entitled to receive a $0.10 per contract credit, 
which credit would be applied to Routing Fees, specified in Section V 
of the Pricing Schedule, when a Customer order is routed to an away 
market other than BX Options or NOM.
    The Exchange believes that the proposed amendments to the Customer 
Rebate Program, including the credit proposed for Routing Fees, would 
further incentivize members to transact Customer orders on the 
Exchange. The Exchange believes the proposed amendments will attract 
additional Customer order flow to the Exchange for the benefit of all 
market participants.
Section I Amendments
(a) Select Symbols
    The Exchange displays a list of Select Symbols in its Pricing 
Schedule at Section I, which symbols are subject to the rebates and 
fees in that section. The Exchange is proposing to delete the following 
symbols from the list of Select Symbols in Section I of the Pricing 
Schedule: Arena Pharmaceuticals, Inc. (``ARNA''), Alcoa, Inc. (``AA''), 
Advanced Micro Devices, Inc. (``AMD''), Cisco Systems, Inc. (``CSCO''), 
SPDR DOW Jones Industrial Average (``DIA''), iShares MSCI EAFE Index 
Fund (``EFA''), iShares MSCI Brazil Index Fund (``EWZ''), Ford Motor 
Co. (``F''), (Direxion Daily Financial Bull 3x Shares (``FAS''), 
Direxion Daily Financial Bear 3X Shares (``FAZ''), iShares FTSE China 
25 Index Fund (``FXI''), Market Vectors Gold Miners ETF (``GDX''), 
General Electric Company (``GE''), Intel Corporation (``INTC''), Nokia 
Corporation (``NOK''), Oracle Corporation (``ORCL''), Pfizer, Inc. 
(``PFE''),Research in Motion Limited (``RIMM''), ProShares UltraShort 
S&P 500 (``SDS''), Sirius XM Radio Inc. (``SIRI''), iShares Silver 
Trust (``SLV''), ProShares UltraShort 20+ Year Treasury (``TBT''), 
iShares Barclays 20 Year Treasury (``TLT''), Direxion Daily Small Cap 
Bear 3X Shares (``TZA''), United States Natural Gas (``UNG''), United 
States Oil (``USO''), Vale S.A. (``VALE''), iPath S&P 500 VIX ST 
Futures ETN (``VXX''), Verizon Communications Inc. (``VZ''), SPDR 
Select Sector Fund--Energy (``XLE''), SPDR Select Sector Fund (``XLI'') 
and Yahoo! Inc. (``YHOO'') (collectively, ``Proposed Deleted 
Symbols''). These Proposed Deleted Symbols would be subject to the 
fees, fee caps and related discounts in Section II of the Pricing 
Schedule entitled ``Multiply Listed Options Fees.'' The Exchange 
believes that by assessing the Proposed Deleted Symbols the pricing in 
Section II of the Pricing Schedule the Exchange will attract order flow 
to the Exchange.
(b) Simple Orders
    The Exchange proposes to amend the Simple Order rebates and fees in 
Section I, Part A of the Pricing Schedule. Currently, the Exchange pays 
the following Simple Order Rebates for Adding Liquidity: Customer $0.26 
per contract, Specialist \14\ and Market Maker \15\ $0.23 per contract, 
Firm and Broker-Dealer receive no rebate and Professional \16\ receives 
a $0.23 per contract rebate. The Exchange proposes to not pay a 
Customer or Professional rebate and decrease the Specialist and Market 
Maker rebate from $0.23 to $0.20 per contract, however the Exchange 
would only pay a Specialist or Market Maker Rebate for Adding Liquidity 
in Simple Orders if the Specialist or Market Maker is contra to a 
Specialist, Market Maker, Firm, Broker-Dealer or Professional. In other 
words, the

[[Page 4929]]

Specialist or Market Maker would not receive a Simple Order Rebate for 
Adding Liquidity if they are contra to a Customer and instead would be 
assessed the Simple Order Fee for Adding Liquidity, which will be 
discussed below. The Rebate for Adding Liquidity for Customer, Broker-
Dealer, Firm and Professional would be marked ``N/A'' as those market 
participants would be assessed a Fee for Adding Liquidity to be 
discussed below. In addition, the Exchange proposes to add a note to 
the Pricing Schedule indicating the above exception to the payment of 
the Specialist and Market Maker Rebate for Adding Liquidity in Simple 
Orders.
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    \14\ A ``Specialist'' is an Exchange member who is registered as 
an options specialist pursuant to Rule 1020(a).
    \15\ A ``Market Maker'' includes Registered Options Traders 
(Rule 1014(b)(i) and (ii)), which includes Streaming Quote Traders 
(see Rule 1014(b)(ii)(A)) and Remote Streaming Quote Traders (see 
Rule 1014(b)(ii)(B)). Directed Participants are also market makers.
    \16\ The term ``Professional'' means any person or entity that 
(i) is not a broker or dealer in securities, and (ii) places more 
than 390 orders in listed options per day on average during a 
calendar month for its own beneficial account(s). See Rule 
1000(b)(14).
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    Currently, the Exchange assesses the following Simple Order Fees 
for Adding Liquidity: Customer, Specialist, Professional and Market 
Maker pay no fee, a Firm and Broker-Dealer pay $0.05 per contract. The 
Exchange proposes to amend the Simple Order Fees for Adding Liquidity 
as follows: a Customer would continue to not be assessed however 
instead of ``N/A'' the Exchange would reflect the fee as ``$0.00'' on 
the Pricing Schedule. A Specialist and Market Maker would be assessed a 
$0.10 per contract Simple Order Fee for Adding Liquidity, but only when 
contra to a Customer order. If the Specialist or Market Maker is contra 
to a Specialist, Market Maker, Firm, Broker-Dealer or Professional, 
then the Specialist or Market Maker would be entitled to the Simple 
Order Rebate for Adding Liquidity.
    As explained above, Specialists and Market Makers receive a Rebate 
for Adding Liquidity when contra to a Specialist, Market Maker, Firm, 
Broker-Dealer and Professional. The Firm and Broker-Dealer Fees for 
Adding Liquidity would be increased from $0.05 to $0.45 per contract. A 
Professional would be assessed $0.45 per contract pursuant to this 
proposal as compared to no fee.
    Currently the Exchange assesses the following Simple Orders Fees 
for Removing Liquidity: A Customer is assessed $0.43 per contract, a 
Specialist, Market Maker, Firm, Broker-Dealer and Professional are 
assessed $0.45 per contract. The Exchange proposes to decrease the 
Customer Fee for Removing Liquidity from $0.43 to $0.00 per contract. 
The Exchange also proposes to decrease the Specialist, Market Maker, 
Firm, Broker-Dealer and Professional fees from $0.45 to $0.44 per 
contract.
    The Exchange believes that decreasing certain Simple Order fees 
will incentivize market participants to send order flow to the 
Exchange, particularly Customer order flow. In addition, the Exchange 
believes that the increased fees would allow the Exchange to offer 
additional Customer rebates as proposed in the Customer Rebate Program 
to attract liquidity to the Exchange.
(c) Complex Orders
    The Exchange proposes to amend the Complex Order rebates and fees 
in Section I, Part B of the Pricing Schedule. The Exchange currently 
pays the following Complex Order Rebates for Adding Liquidity: a 
Customer is paid $0.32 per contract and Specialists, Market Makers, 
Firms, Broker-Dealers and Professionals are paid $0.10 per contract. 
The Exchange proposes to eliminate the Rebates for Adding Liquidity in 
Complex Orders. Currently, Customers are paid a $0.06 Complex Order 
Rebate for Removing Liquidity. No other market participant is paid a 
Complex Order Rebate for Removing Liquidity. The Exchange proposes to 
eliminate the Customer Complex Order Rebate for Removing Liquidity. The 
Exchange's proposal would therefore pay no rebates in Section I, Part B 
with respect to Complex Orders.
    The Exchange proposes to adopt a Complex Order Fee for Adding 
Liquidity of $0.10 per contract that will be applicable to Specialists, 
Market Makers, Firms, Broker-Dealers and Professionals. Customers would 
not be assessed a Complex Order Fee for Adding Liquidity.
    The Exchange currently assesses the following Complex Order Fees 
for Removing Liquidity: $0.39 per contract for Specialists, Market 
Makers, Firms, Broker-Dealers and Professionals. Customers are not 
assessed a Complex Order Fee for Removing Liquidity. The Exchange is 
proposing to decrease the Specialist and Market Maker Complex Order 
Fees for Removing Liquidity from $0.39 to $0.25 per contract. The 
Exchange proposes to increase the Complex Order Fees for Removing 
Liquidity for Firms, Broker-Dealers and Professionals from $0.39 to 
$0.50 per contract. A Customer would continue to not be assessed a 
Complex Order Fee for Removing Liquidity. The Exchange is proposing to 
decrease certain fees to incentivize market participants to transact 
Complex Orders on the Exchange and the Exchange is proposing to 
increase certain fees in order that it may offer additional rebates in 
the Customer Rebate Program as described herein.
(d) Complex Auctions, Non-Complex Auctions and the Opening Process
    Today the Exchange pays market participants for Customer executions 
that occur as part of a Complex electronic auction \17\ and the opening 
process the Complex Order Rebate for Removing Liquidity. Customer 
executions that occur as part of a non-Complex auction \18\ are paid 
the Simple Order Rebate for Removing Liquidity, except when contra to 
another Customer order. Today, the Exchange does not assess a Fee for 
Removing Liquidity for transactions that occur either as part of a 
Complex electronic auction or a non-Complex electronic auction.
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    \17\ A Complex electronic auction includes, but is not limited 
to, the Complex Order Live Auction (``COLA'').
    \18\ A non-Complex electronic auction includes the Quote Exhaust 
auction and, for purposes of these fees, the opening process.
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    The Exchange proposes to no longer pay rebates for Customer 
executions that occur as part of a Complex electronic auction, the 
opening process or a Complex Order or a non-Complex auction. In 
addition, the Exchange would not assess any fees for transactions that 
occur as part of a Complex electronic auction, the opening process or a 
non-Complex electronic auction, as is the case today for Customer 
orders. The Exchange believes that assessing no fees and paying no 
rebates for transactions executed during certain auctions and the 
opening process would benefit market participants. While no rebates 
would be paid, there would also be no fees assessed.
    Currently, the Specialists and Market Makers pay the Simple Order 
Fee for Removing Liquidity during the opening the process. The Exchange 
proposes to assess Specialists and Market Makers the Simple Order Fee 
for Adding Liquidity if contra to a Customer during the opening 
process. Specialists and Market Makers will continue to pay the Simple 
Order Fee for Removing Liquidity during the opening the process if 
contra to a Specialist, Market Maker, Firm, Broker-Dealer or 
Professional.
(e) Payment for Order Flow Fees
    Currently, Payment for Order Flow \19\ Fees are not collected on 
transactions in

[[Page 4930]]

Select Symbols.\20\ The Exchange is proposing to amend the Pricing 
Schedule to collect Payment for Order Flow Fees on transactions in 
Select Symbols, except when a Specialist or Market Maker is assessed 
the Simple Order Fee for Removing Liquidity, in which case the Payment 
for Order Flow fees would not apply. The Exchange believes that 
assessing Payment for Order Flow Fees on Select Symbols, similar to 
other Multiply Listed Symbols, except when a Specialist or Market Maker 
is assessed the Simple Order Fee for Removing Liquidity would attract 
additional Customer order flow to the Exchange.
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    \19\ The Payment for Order Flow (``PFOF'') Program assesses fees 
to Specialists and Market Makers resulting from Customer orders 
(``PFOF Fees''). The PFOF fees are available to be disbursed by the 
Exchange according to the instructions of the Specialist or Market 
Maker to order flow providers who are members or member 
organizations who submit, as agent, Customer orders to the Exchange 
through a member or member organization who is acting as agent for 
those customer orders. Any excess PFOF funds billed but not utilized 
by the Specialist or Market Maker are carried forward unless the 
Specialist or Market Maker elects to have those funds rebated on a 
pro rata basis, reflected as a credit on the monthly invoices. At 
the end of each calendar quarter, the Exchange calculates the amount 
of excess funds from the previous quarter and subsequently rebates 
excess funds on a pro-rata basis to the applicable Specialist or 
Market Maker who paid into that pool of funds.
    \20\ The Select Symbols are listed in Section I of the Pricing 
Schedule.
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    The Exchange also proposes to make a technical amendment in Section 
II of the Pricing Schedule to amend the Pricing Schedule to change the 
term ``Single contra-side'' in Part B of Section II of the Pricing 
Schedule to ``Simple Order'' for consistency in use of its terms.
(f) Order Exposure Alert
    The Exchange recently filed to amend Rule 1080(m) to provide for 
the broadcast of certain orders that are on the Phlx Book.\21\ The 
Exchange proposed to broadcast orders on the Phlx Book by issuing order 
exposure alerts to all Phlx XL II \22\ participants and market 
participants that subscribe to certain data feeds. The Exchange 
proposes to specify in Section II of its Pricing Schedule that no 
Payment for Order Flow Fees would be assessed on transactions which 
execute against an order for which the Exchange broadcast an order 
exposure alert in Penny Pilot Options, including Select Symbols. By 
eliminating Payment for Order Flow Fees the Exchange desires to spur 
Specialists and Market Makers to transact against orders that triggered 
the broadcast message.
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    \21\ See Securities Exchange Act Release No. 68517 (December 21, 
2012), 77 FR 77134 (December 31, 2012) (SR-Phlx-2012-136).
    \22\ This proposal refers to ``PHLX XL[supreg]'' as the 
Exchange's automated options trading system. In May 2009 the 
Exchange enhanced the system and adopted corresponding rules 
referring to the system as ``Phlx XL II.'' See Securities Exchange 
Act Release No. 59995 (May 28, 2009), 74 FR 26750 (June 3, 2009) 
(SR-Phlx-2009-32). The Exchange intends to submit a separate 
technical proposed rule change that would change all references to 
the system from ``Phlx XL II'' to ``PHLX XL'' for branding purposes.
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Section IV Amendments
(a) PIXL
    The Exchange proposes to amend Section IV of the Pricing Schedule 
at Part A. Currently, the Exchange assesses an Initiating Order \23\ a 
$0.07 per contract or $0.05 per contract fee if the Customer Rebate 
Program Threshold Volume, defined in Section A, is greater than 275,000 
contracts per day in a month. The Exchange is proposing to instead 
assess an Initiating Order a $0.07 per contract or $0.05 per contract 
fee if the Customer Rebate Program Threshold Volume defined in Section 
A is greater than 100,000 contracts per day in a month.
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    \23\ A member may electronically submit for execution an order 
it represents as agent on behalf of a public customer, broker-
dealer, or any other entity (``PIXL Order'') against principal 
interest or against any other order (except as provided in Rule 
1080(n)(i)(E)) it represents as agent (``Initiating Order'') 
provided it submits the PIXL order for electronic execution into the 
PIXL Auction (``Auction'') pursuant to Rule 1080. See Exchange Rule 
1080(n).
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    In addition, the Exchange also proposes to permit Phlx members and 
member organizations under common ownership to aggregate their Customer 
Rebate Program Threshold Volume in order to determine if they qualify 
for the $0.07 or $0.05 per contract Initiating Order fee. Common 
ownership is defined as 75 percent common ownership or control.
    Today, when a PIXL order in a Select Symbol \24\ is contra to a 
PIXL Auction Responder, the Exchange will either pay a Rebate for 
Adding Liquidity or assess a Fee for Adding Liquidity in Section I of 
the Pricing Schedule. Today, a Responder is assessed $0.30 per 
contract. The Exchange proposes to amend the PIXL pricing for order 
executions in Select Symbols as follows: when a PIXL Order in a Select 
Symbol is contra to a PIXL Auction Responder, the PIXL Order would be 
assessed the Fee for Adding Liquidity in Section I and the Responder 
would be assessed $0.30 per contract, unless the Responder is a 
Customer, in which case the fee would be $0.00 per contract.
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    \24\ Select Symbols are subject to the rebates and fees in 
Section I of the Pricing Schedule.
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    Additionally, today when a PIXL Order in a Select Symbol is contra 
to a resting order or quote that was on the PHLX book prior to the 
auction, the PIXL Order is assessed $0.30 per contract and the resting 
order or quote is either paid the Rebate for Adding Liquidity or 
assessed the Fee for Adding Liquidity in Section I. Today, if the 
resting order or quote that was on the PHLX book was entered during the 
Auction, the PIXL Order receives the Rebate for Adding Liquidity or is 
assessed the Fee for Adding Liquidity in Section I and the resting 
order or quote is assessed $0.30 per contract. The Exchange proposes to 
amend the PIXL pricing for order executions in Select Symbols as 
follows: when the PIXL Order is contra to a resting order or quote that 
was on the PHLX book prior to the auction, the PIXL Order would be 
assessed the Fee for Removing Liquidity not to exceed $0.30 per 
contract and the resting order or quote would be assessed the Fee for 
Adding Liquidity in Section I. Further, the Exchange proposes that if 
the resting order or quote that was on the PHLX book was entered during 
the Auction, the PIXL Order would be assessed the Fee for Adding 
Liquidity in Section I and the resting order or quote would be assessed 
the Fee for Removing Liquidity not to exceed $0.30 per contract.
    The Exchange proposes to eliminate the payment of rebates, not 
assess fees and lower the Threshold Volume to 100,000 contracts per day 
in a month in order to incentivize market participants to transact PIXL 
Orders.
2. Statutory Basis
    The Exchange believes that its proposal to amend its Pricing 
Schedule is consistent with Section 6(b) of the Act \25\ in general, 
and furthers the objectives of Section 6(b)(4) of the Act \26\ in 
particular, in that it is an equitable allocation of reasonable fees 
and other charges among Exchange members and other persons using its 
facilities.
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    \25\ 15 U.S.C. 78f(b).
    \26\ 15 U.S.C. 78f(b)(4).
---------------------------------------------------------------------------

Customer Rebate Program
    The Exchange's proposal to amend its Customer Rebate Program in 
Section A of the Pricing Schedule is reasonable because the Exchange 
believes that the amended Customer Rebate Program, including the 
addition of Category D, would further incentivize market participants 
to transact Customer order flow on the Exchange, which liquidity will 
benefit all market participants. The Exchange believes that reducing 
the Customer Rebate Program to a three-tiered rebate structure and 
amending the tier volumes is reasonable because it should incentivize 
market participants to increase the amount of Customer orders that are 
transacted on the Exchange to obtain a rebate. The Exchange proposes 
herein to amend the Average Daily Volume Threshold to only exclude QCC 
Orders,\27\ which

[[Page 4931]]

should permit market participants to include additional orders in the 
Average Daily Volume Threshold and obtain larger rebates on eligible 
contracts. In addition, other exchanges employ similar incentive 
programs.\28\
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    \27\ Today, the Average Daily Volume Threshold is calculated by 
totaling Customer volume in Multiply Listed Options (including 
Select Symbols) that are electronically-delivered and executed, 
except volume associated with: (i) Electronically-delivered and 
executed Customer Simple Orders in Select Symbols that remove 
liquidity; and (ii) electronic QCC Orders, as defined in Exchange 
Rule 1080(o).
    \28\ See the Chicago Board Options Exchange, Incorporated's 
(``CBOE'') Fees Schedule. CBOE offers each Trading Permit Holder 
(``TPH'') a credit for each public customer order transmitted by the 
TPH which is executed electronically in all multiply-listed option 
classes, excluding QCC trades and executions related to contracts 
that are routed to one or more exchanges in connection with the 
Options Order Protection and Locked/Crossed Market Plan, provided 
the TPH meets certain volume thresholds in a month (Volume Incentive 
Program).
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    The Exchange believes that the proposal to amend the rebate tiers 
is equitable and not unfairly discriminatory because while market 
participants would need to transact a greater number of contracts to 
achieve a Tier 2 or 3 rebate, the Exchange is also amending the Average 
Daily Volume Threshold to allow market participants to receive a rebate 
on a greater number of eligible contracts. The Exchange's proposal to 
amend its rebates is equitable and not unfairly discriminatory for the 
following reasons. With respect to Tier 1 which is currently 0 to 
49,999 contracts in a month and would be 0 to 99,999 contracts in a 
month pursuant to this proposal, the Exchange would continue to pay no 
rebate. For those market participants executing from 1 to 49,999 
contracts, this is the same as today. For those market participants 
that currently transact 50,000 to 99,999 contracts, they would not be 
eligible for a rebate under the proposal. The Exchange believes that 
market participants would be incentivized to transact a greater number 
of contracts in order to obtain a rebate in Tiers 2 or 3. With respect 
to Tier 2 which is currently 50,000 to 99,999 contracts in a month, the 
proposal would amend the contract volume to 100,000 to 349,999 
contracts in a month which today is the volume necessary to obtain a 
Tier 2 rebate or a Tier 3 rebate if the number of contracts is greater 
than 275,000. A Category A \29\ rebate would remain the same as the 
Exchange proposes to increase Tier 2 in Category A from $0.07 to $0.10 
per contract. The Exchange would pay a lower rebate in Category B \30\ 
which would increase from $0.10 to $0.12 per contract. Today, a Tier 2, 
Category B rebate receives a $0.14 per contract rebate up to 274,999 
contracts. A market participant executing between 100,000 to 274,999 
contracts today would receive a lower rebate ($0.12 per contract as 
compared to $0.14 per contract). A Category C \31\ rebate would 
increase for those market participants transacting between 100,000 to 
274,999 contracts. Today, a market participant receives no rebate for 
transacting up to 99,999 contracts in Category C. The Exchange is 
proposing to pay $0.13 per contract in Category C to market 
participants that execute between 100,000 and 349,999 contracts in a 
month. The Exchange also proposes to increase the volume required for 
current Tier 4 which awards rebates over 275,000 contracts in a month 
to create a new Tier 3 to award rebates over 350,000 contracts in a 
month. A market participant executing over 275,000 contracts today in 
Category A would receive a $0.12 per contract rebate. As mentioned, 
that rebate would decrease between 100,000 to 349,999 contracts to 
$0.10 per contract, but would increase over 350,000 contracts to $0.15 
per contract. A market participant executing over 275,000 contracts 
today in Category B would receive $0.15 per contract. As mentioned, 
that rebate would decrease between 100,000 to 349,999 contracts to 
$0.12 per contract and would remain the same over 350,000 contracts. A 
market participant executing over 275,000 contracts today in Category C 
would receive a $0.06 rebate. As mentioned, that rebate would increase 
between 100,000 to 349,999 contracts to $0.13 per contract and would 
also increase over 350,000 contracts to $0.15 per contract. The 
Exchange believes that while market participants in Categories A and B 
would need to execute additional contracts to receive the same or 
greater rebates, the Exchange believes that it continues to incentivize 
those market participants to direct Customer orders to the Exchange. 
With respect to Category C, the Exchange is providing greater 
incentives to transact Customer Complex Orders in Select Symbols.
---------------------------------------------------------------------------

    \29\ A Category A rebate is paid to members executing 
electronically-delivered Customer Simple Orders in Penny Pilot 
Options and Customer Simple Orders in Non-Penny Pilot Options in 
Section II. Rebates are paid on PIXL Orders in Section II symbols 
that execute against non-Initiating Order interest.
    \30\ A Category B rebate is paid to members executing 
electronically-delivered Customer Complex Orders in Penny Pilot 
Options and Non-Penny Pilot Options in Section II.
    \31\ A Category C rebate is paid to members executing 
electronically-delivered Customer Complex Orders in Select Symbols 
in Section I.
---------------------------------------------------------------------------

    The Exchange believes that the addition of Category D is reasonable 
because the Exchange is incentivizing market participants to transact 
Customer Simple Orders in Select Symbols by offering a rebate. The 
Exchange also believes that the Category D rebates are equitable and 
not unfairly discriminatory because all market participants that direct 
Customer Simple Orders in Select Symbols are eligible for the rebates. 
The Exchange would pay a Category D rebate of $0.05 per contract to a 
market participant that transacts between 100,000 and 349,999 contracts 
in a month. Additionally, the Exchange would pay a Category D rebate of 
$0.07 per contract to a market participant that transacts over 350,000 
contracts in a month.\32\
---------------------------------------------------------------------------

    \32\ The Exchange would not pay a Category D rebate for contract 
volume below 100,000 contracts.
---------------------------------------------------------------------------

    The Exchange's amended rebate calculation is reasonable because the 
Exchange proposes to include Customer volume in Multiply Listed Options 
(including Select Symbols) that are electronically-delivered and 
executed, except volume associated with QCC Orders as defined in 
Exchange Rule 1080(o). Volume associated with electronically-delivered 
Customer Simple Orders in Select Symbols that remove liquidity would be 
included as part of this proposal. This volume is currently excluded. 
The Exchange believes that the inclusion of the electronically-
delivered Customer Simple Orders in Select Symbols that remove 
liquidity would allow market participants to obtain greater rebates. In 
addition, the Exchange believes that the amended rebate calculation is 
equitable and not unfairly discriminatory because the calculation would 
apply uniformly to all market participants.
    The Exchange's proposal to reduce Routing Fees \33\ in Section V of 
the Exchange's Pricing Schedule for member organizations that qualify 
for a Tier 2 or Tier 3 Customer Rebate in Section A of the Pricing 
Schedule is reasonable because the Exchange proposes to provide an 
additional incentive for transacting Customer orders on the Exchange. 
The Exchange believes that providing a credit of $0.04 per contract 
toward the Routing Fee specified in Section V of the Pricing Schedule 
if a Customer order is routed to BX Options or NOM and a $0.10 per 
contract credit toward the Routing Fee specified in Section V of the 
Pricing

[[Page 4932]]

Schedule if the Customer order is routed to away market other than BX 
Options or NOM would encourage market participants to transact their 
Customer orders on the Exchange because they have the opportunity to 
receive a Tier 2 or Tier 3 rebate and also reduce Routing Fees. The 
Exchange believes that the proposal to reduce Routing Fees in Section V 
of the Exchange's Pricing Schedule for members that qualify for a Tier 
2 or Tier 3 Customer Rebate in Section A of the Pricing Schedule is 
equitable and not unfairly discriminatory because any market 
participant that transacts Customer orders may qualify for the credit. 
Also, the Routing Fees specified in Section V of the Pricing Schedule 
are lower for a Customer order routed to BX Options or NOM today and 
higher for an away market other than BX Options or NOM.\34\
---------------------------------------------------------------------------

    \33\ Each destination market's transaction charge varies and 
there is a cost incurred by the Exchange when routing orders to away 
markets. The costs to the Exchange include clearing costs, 
administrative and technical costs associated with operating NOS 
that are assessed on the Exchange, membership fees at away markets, 
and technical costs associated with routing options. The Routing 
Fees enable the Exchange to recover the costs it incurs to route 
orders to away markets in addition to transaction fees assessed to 
market participants for the execution of orders by the away market.
    \34\ The Exchange assesses a fixed fee of $0.10 per contract for 
non-NASDAQ OMX exchanges and a $0.04 per contract fee for BX Options 
and NOM. These fixed costs represent overall cost to the Exchange 
for technical, administrative, clearing, regulatory, compliance and 
other costs, which are in addition to the transaction fee assessed 
by the away market. Also, market participants whose orders routed to 
away markets are entitled to receive rebates offered by away 
markets, which rebates would net against fees assessed by the 
Exchange for routing orders. As explained in a previous rule change, 
the actual cash outlays for the Exchange to route to BX Options and 
NOM is lower as compared to routing to other non-NASDAQ OMX 
exchanges. See Securities Exchange Act Release No. 68213 (November 
13, 2012), 77 FR 69530 (November 19, 2012) (SR-Phlx-2012-129). The 
Exchange noted in that rule change that the costs related to 
connectivity to route orders to other NASDAQ OMX exchanges are de 
minimis.
---------------------------------------------------------------------------

Section I Amendments
    The Exchange believes that it is reasonable to remove the Proposed 
Deleted Symbols from its list of Select Symbols to attract additional 
order flow to the Exchange. The Exchange believes that applying the 
pricing in Section II of the Pricing Schedule to the Proposed Deleted 
Symbols, including the opportunity to receive payment for order flow, 
will attract order flow to the Exchange.
    The Exchange believes that it is equitable and not unfairly 
discriminatory to amend its list of Select Symbols to remove the 
Proposed Deleted Symbols because the list of Select Symbols would apply 
uniformly to all categories of participants in the same manner. All 
market participants who trade the Select Symbols would be subject to 
the rebates and fees in Section I of the Pricing Schedule, which would 
not include the Proposed Deleted Symbols. Also, all market participants 
would be uniformly subject to the fees in Section II, which would 
include the Proposed Deleted Symbols.
    The Exchange's proposal to amend the Simple Order rebates and fees 
in Section I, Part A of the Pricing Schedule is reasonable because the 
Exchange is proposing to only pay rebates to Specialists and Market 
Makers in limited circumstances and only when the Exchange is able to 
fund that rebate with a Simple Order Fee for Removing Liquidity. In 
other words, if a Specialist or Market Maker is contra to a Specialist, 
Market Maker, Firm, Broker-Dealer or Professional, these market 
participants pay Simple Order Fees for Removing Liquidity, which fund 
the rebate to the Specialist or Market Maker. When a Specialist or 
Market Maker is contra to a Customer, then the Specialist or Market 
Maker would pay the Simple Order Fee for Adding Liquidity because the 
Customer is assessed no Simple Order Fee for Removing Liquidity 
pursuant to this proposal and instead receives the rebates defined in 
Category D. The Exchange is reducing the Simple Order Fees for Removing 
Liquidity because it is no longer paying certain Simple Order rebates 
to Customers or Professionals. The Exchange believes that its proposal 
to assess Simple Order Fees for Adding Liquidity is reasonable because 
as explained herein, the Exchange is funding the rebates it offers to 
Specialists and Market Makers with those Simple Order Fees for Adding 
Liquidity.
    The Exchange's proposal to amend the Simple Order rebates and fees 
in Section I, Part A of the Pricing Schedule is equitable and not 
unfairly discriminatory for the reasons which follow. With respect to 
Customers, the Exchange would no longer assess a Customer the $0.43 per 
contract Simple Order Fee for Removing Liquidity, the Exchange would 
continue not to assess a Customer a Simple Order Fee for Adding 
Liquidity, as is the case today. In light of eliminating these fees, 
the Exchange proposes to no longer pay the $0.26 per contract Simple 
Order Rebate for Adding Liquidity. Customer order flow is assessed no 
fee because incentivizing members to continue to offer Customer trading 
opportunities in Simple Orders benefits all market participants through 
increased liquidity. The Exchange instead proposes to pay Customer 
rebates for Simple Orders in Select Symbols as part of proposed 
Category D to the Customer Rebate Program in Section A.\35\ Market 
participants would continue to be incentivized to send Customer order 
flow to the Exchange and would receive rebates as part of the Customer 
Rebate Program and would also not pay fees.
---------------------------------------------------------------------------

    \35\ The Exchange believes that market participants would 
continue to be incentivized to send Customer order flow to the 
Exchange because the Customer Rebate Program would pay rebates on 
electronic orders, as is the case today for the rebates that are 
being eliminated in Section I, Parts A and B. Transactions in the 
Select Symbols originating on the Exchange floor are subject to 
pricing in Section II and would not be subject to the rebates in the 
Customer Rebate Program, as is the case today. The rebates in 
Section I, Parts A and B are paid on electronic orders today. Also, 
the Customer Rebate Program would pay rebates on both adding and 
removing liquidity similar to the rebates that are being eliminated 
in Section I, Parts A and B.
---------------------------------------------------------------------------

    With respect to the Simple Order Rebate for Adding Liquidity, the 
Exchange proposes to reduce the rebates for Specialists and Market 
Makers from $0.23 to $0.20 per contract and not pay a Professional a 
rebate \36\ because the Exchange proposes to offer market participants 
greater rebates as part of the Customer Rebate Program in Section A. 
The Exchange proposes to only pay Specialists and Market Makers a 
Simple Order Rebate for Adding Liquidity, in limited circumstances, 
because unlike other market participants, Specialists and Market Makers 
have burdensome quoting obligations \37\ to the market. Specialists and 
Market Makers would only be paid a Simple Order Rebate for Adding 
Liquidity when the Specialist or Market Maker is contra to a 
Specialist, Market Maker, Firm, Broker-Dealer and Professional. The 
Exchange believes that its proposal to only pay a Specialist or Market 
Maker a Simple Order Rebate for Adding Liquidity as long as the 
Specialist or Market Maker is not contra to a Customer is equitable and 
not unfairly discriminatory because the Exchange is only paying 
Specialists and Market Makers a Simple Order Rebate to Add Liquidity 
when it is able to fund that rebate with a Fee for Removing Liquidity. 
In the case of a Customer, the Exchange proposes not to assess a 
Customer a Simple Order Fee for Removing Liquidity and therefore in 
that instance the Exchange would assess the Specialist or Market Maker 
the Simple Order Fee for Adding Liquidity.
---------------------------------------------------------------------------

    \36\ Today, a Professional is paid a $0.23 per contract Simple 
Order Rebate for Adding Liquidity.
    \37\ See Rule 1014 titled ``Obligations and Restrictions 
Applicable to Specialists and Registered Options Traders.''
---------------------------------------------------------------------------

    With respect to the Simple Order Fees for Adding Liquidity, the 
Exchange currently only assesses Firms, Broker-Dealer and Professionals 
a $0.05 per contract fee. The Exchange proposes to increase those fees 
to $0.45 per contract for Firms, Broker-Dealer and Professionals to 
permit the Exchange to continue to pay Customer rebates as proposed in 
Section A of the Pricing Schedule. The Exchange would assess

[[Page 4933]]

these market participants the same fee because as explained herein the 
proposed differentiation as between Customers, Specialists and Market 
Makers and other market participants (Professionals, Firms and Broker-
Dealers) recognizes the differing contributions made to the liquidity 
and trading environment on the Exchange by these market participants. 
As noted previously, the Exchange is proposing not to assess Customers 
Simple Order fees. The Exchange proposes to assess Specialists and 
Market Makers a lower fee of $0.10 per contract to recognize the 
obligations born by these market participants.
    With respect to the Simple Order Fees for Removing Liquidity, the 
Exchange proposes to decrease the fee from $0.45 to $0.44 per contract 
for Specialists, Market Makers, Professionals, Firms and Broker-
Dealers. The Exchange proposes to continue to assess, uniformly, the 
same fees for all market participants except Customers, as is the case 
today. As noted previously, the Exchange is proposing not to assess 
Customers Simple Order fees.\38\
---------------------------------------------------------------------------

    \38\ Today, the Exchange reduces its Fees for Removing 
Liquidity, applicable to Specialists and Market Makers, by $0.05 per 
contract when the Specialist or Market Maker transacts against a 
Customer Order directed to that Specialist or Market Maker for 
execution. This is not changing with this proposal.
---------------------------------------------------------------------------

    The Exchange's proposal to make technical amendments to the Simple 
Order Fees for Adding Liquidity to remove ``N/A'' and instead note the 
fee as ``$0.00'' on the Pricing Schedule is reasonable, equitable and 
not unfairly discriminatory because the Exchange proposes to indicate 
that no fee is being assessed to clarify the Pricing Schedule.
    As stated herein, the Exchange's proposal to amend Complex Order 
rebates and fees in Section I, Part B of the Pricing Schedule are 
reasonable because the Exchange is proposing to only pay rebates in 
limited circumstances \39\ and only when the Exchange is able to fund 
that rebate with a Complex Order Fee for Removing Liquidity as 
described more fully above. The Exchange is proposing to decrease 
certain fees to incentivize Specialists and Market Makers to add 
Complex Order liquidity to the market and the Exchange is proposing to 
increase certain fees for Firms, Broker-Dealers and Professionals in 
order that it may offer additional rebates in the Customer Rebate 
Program in Section A as described herein.
---------------------------------------------------------------------------

    \39\ The Exchange is only proposing to pay rebates to 
Specialists and Market Makers when they are not contra to a Customer 
order as described herein.
---------------------------------------------------------------------------

    The Exchange's proposal to amend the Complex Order rebates and fees 
in Section I, Part B of the Pricing Schedule are equitable and not 
unfairly discriminatory for the reasons which follow. The Exchange is 
proposing to eliminate the Complex Order Rebate for Adding Liquidity 
and the Rebate for Removing Liquidity because the Exchange is amending 
its Customer Rebate Program in Section A of the Pricing Schedule to 
include an opportunity to obtain greater rebates. The Exchange is 
proposing to adopt a Complex Order Fee for Adding Liquidity and assess 
all market participants, except Customers a fee of $0.10 per contract. 
The Exchange believes that uniformly assessing market participants, 
other than Customers, a $0.10 per contract Complex Order Fee for Adding 
Liquidity is equitable and not unfairly discriminatory. The Exchange 
proposes to no longer assess Customers Complex Order fees. Today, the 
Exchange does not assess a Customer Complex Order Fee for Removing 
Liquidity and would likewise assess no Customer Complex Order Fee for 
Adding Liquidity with this proposal. Customer order flow is assessed no 
fee because incentivizing members to continue to offer Customer trading 
opportunities in Complex Orders benefits all market participants 
through increased liquidity.
    With respect to the Complex Order Fees for Removing Liquidity, as 
previously noted, the Exchange would continue to not assess a Customer 
a Complex Order Fee for Removing Liquidity. Today, Specialists, Market 
Makers, Firms, Broker-Dealers and Professionals all pay a $0.39 per 
contract Complex Order Fee for Removing Liquidity. The Exchange 
proposes to reduce the Specialist and Market Maker fee to $0.25 per 
contract and increase the Firm, Broker-Dealer and Professional fees to 
$0.50 per contract. The Exchange assesses Specialists and Market Maker 
lower fees as compared to other market participants, other than 
Customers, because Specialists and Market Makers have burdensome 
quoting obligations \40\ to the market. In this case, the Exchange is 
proposing to increase the fee differential in assessing the Complex 
Order Fee for Removing Liquidity as between Specialist and Market 
Makers and other non-Customer market participants from 0 to $0.25 per 
contract ($0.25 vs. $0.50 per contract). The Exchange believes that 
this fee differential is equitable and not unfairly discriminatory 
because Specialists and Market Makers are valuable market participants 
that provide liquidity in the marketplace and incur costs unlike other 
market participants including, but not limited to, PFOF and other costs 
associated with market making activities,\41\ which results in a higher 
average cost per execution as compared to Firms, Broker-Dealers and 
Professionals. The Exchange believes that the fees assessed to 
Specialists and Market Makers in Complex Orders remain aligned with 
fees assessed to Firms, Broker-Dealer and Professionals when other 
costs are taken into account.
---------------------------------------------------------------------------

    \40\ See Rule 1014 titled ``Obligations and Restrictions 
Applicable to Specialists and Registered Options Traders.''
    \41\ Specialists and Market Makers pay for certain data feeds 
including the SQF Port Fee. SQF Port Fees are listed in the 
Exchange's Pricing Schedule at Section VII. SQF is an interface that 
allows Specialists and Market Makers to connect and send quotes into 
Phlx XL and assists them in responding to auctions and providing 
liquidity to the market.
---------------------------------------------------------------------------

    The Exchange's proposal to amend the Pricing Schedule to change 
``Single contra-side'' in Part B of Section II of the Pricing Schedule 
to ``Simple'' is reasonable, equitable and not unfairly discriminatory 
because it would further clarify the Pricing Schedule.
    The Exchange's proposal to amend Part C of Section I of the Pricing 
Schedule to no longer pay rebates for Customer executions that occur as 
part of a Complex electronic auction, the opening process or a non-
Complex auction is reasonable because the Exchange proposes to pay 
Customer rebates as proposed in Section A of the Pricing Schedule. 
Also, the Exchange has proposed a similar elimination of Customer 
rebates in Section I, Parts A and B of the Pricing Schedule. In 
addition, the Exchange's proposal to not assess any fees for 
transactions that occur as part of a Complex electronic auction, the 
opening process or a non-Complex electronic auction is reasonable 
because those transactions would not be subject to rebates. Today, the 
Exchange does not assess Customer fees on Complex electronic auctions, 
the opening process or non-Complex electronic auctions. The Exchange 
believes that it is reasonable to neither pay rebates nor assess fees 
on these types of transactions and market participants would continue 
to be incentivized to transact these types of orders on the Exchange.
    The Exchange believes that its proposal to no longer pay rebates 
for Customer executions that occur as part of a Complex electronic 
auction, the opening process or a non-Complex auction and to no longer 
assess fees for transactions that occur as part of a Complex electronic 
auction, the opening process or a non-Complex electronic auction is 
equitable and not unfairly

[[Page 4934]]

discriminatory because the Exchange proposes to not pay rebates or 
assess fees during auctions and opening, as specified herein, uniformly 
with respect to all market participants.
    The Exchange's proposal to collect Payment for Order Flow Fees on 
transactions in Select Symbols, except when a Specialist or Market 
Maker is assessed the Simple Order Fee for Removing Liquidity, is 
reasonable because it would attract additional Customer order flow to 
the Exchange because of the benefit that order flow providers would 
obtain from the Payment for Order Flow Program.\42\
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    \42\ The PFOF Program assists Specialists and Market Maker 
establish PFOF arrangements with an order flow provider in exchange 
for that order flow provider directing some or all of its order flow 
to that Specialist or Market Maker.
---------------------------------------------------------------------------

    The Exchange's proposal to assess Specialists and Market Makers the 
Simple Order Fee for Adding Liquidity if contra to a Customer during 
the opening process is reasonable because the Exchange desires to 
incentivize Specialists and Market Makers to transact orders during the 
opening process by lowering costs when the Specialist or Market Maker 
trades against a Customer.
    The Exchange's proposal to assess Specialists and Market Makers the 
Simple Order Fee for Adding Liquidity if contra to a Customer during 
the opening process is equitable and not unfairly discriminatory 
because Specialists and Market Makers serve an important role on the 
Exchange with regard to order interaction. The Exchange believes that 
incentivizing Specialists and Market Makers to transact a greater 
number of orders at the open by offering lower pricing would benefit 
all market participants through increased order interaction.
    The Exchange's proposal to collect Payment for Order Flow Fees on 
transactions in Select Symbols, except when a Specialist or Market 
Maker is assessed the Simple Order Fee for Removing Liquidity is 
equitable and not unfairly discriminatory because the Exchange today 
collects assesses Specialists and Market Makers Payment for Order Flow 
Fees on all Multiply Listed Options except Select Symbols. The Exchange 
believes that not assessing Specialists and Market Makers Payment for 
Order Flow Fees when the Simple Order Fee for Removing Liquidity is 
assessed is equitable and not unfairly discriminatory because the 
Exchange does not desire to unfairly disadvantage Specialists and 
Market Makers by assessing them a $0.44 per contract Simple Order Fee 
for Removing Liquidity as well as a $0.25 per contract Payment for 
Order Flow fee. The Exchange believes that in this instance the fee 
would be much higher as compared to other market participants and does 
not proposes to assess the fee.
    The Exchange's proposal to not assess PFOF on transactions which 
execute against an order for which the Exchange broadcast an order 
exposure alert in Penny Pilot Options is reasonable the Exchange 
believes that it would serve to incentivize Specialists and Market 
Makers to remove liquidity from the Phlx Book. The Exchange believes 
that the broadcast message, which alerts market participants to orders 
placed on the Phlx book combined with the opportunity to not be 
assessed PFOF in Penny Pilot Options would serve to incentivize 
participants to remove liquidity. The Exchange believes that all market 
participants would benefit from such an incentive which would lead to 
greater order interaction and may further reduce fees related to 
routing.
    The Exchange's proposal to not assess PFOF on transactions which 
execute against an order for which the Exchange broadcast an order 
exposure alert in Penny Pilot Options is equitable and not unfairly 
discriminatory because the Exchange would not assess any Specialist or 
Market Maker such a PFOF fee regardless of whether or not that 
Specialist or Market Maker was aware of the alert at the time of 
execution.
Section IV Amendments
    The Exchange's proposal to amend Section IV of the Pricing Schedule 
at Part A to decrease the Threshold Volume from 275,000 to 100,000 
contracts per day in a month is reasonable because the lower Threshold 
Volume should allow a greater number of market participants to obtain 
the requisite volume to be assessed the lower $0.05 per contract fee. 
The Exchange's proposal to amend Section IV of the Pricing Schedule at 
Part A to decrease the Threshold Volume from 275,000 to 100,000 
contracts per day in a month is equitable and not unfairly 
discriminatory because it would be uniformly assessed on all market 
participants.
    In addition, the Exchange's proposal to permit Phlx members and 
member organizations under common ownership \43\ to aggregate their 
Customer Rebate Program Threshold Volume in order to determine if they 
qualify for the $0.07 or $0.05 per contract Initiating Order fee is 
reasonable because the Exchange desires to provide all market 
participants the ability to obtain the lower Initiating Order Fee. The 
Exchange believes that its proposal to permit Phlx members and member 
organizations under common ownership to aggregate their Customer Rebate 
Program Threshold Volume for purposes of the Initiating Order fee is 
equitable and not unfairly discriminatory because the Exchange would 
permit all market participants the ability to aggregate for purposes of 
the fee even if certain members and member organizations chose to 
operate under separate entities. The Exchange currently permits such 
aggregation in the calculation of the Monthly Market Maker Cap.\44\
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    \43\ Common ownership is defined as 75 percent common ownership 
or control.
    \44\ See Section II of the Pricing Schedule. Specialists and 
Market Makers are subject to a ``Monthly Market Maker Cap'' of 
$550,000 for: (i) Equity option transaction fees; (ii) QCC 
Transaction Fees (as defined in Exchange Rule 1080(o) and Floor QCC 
Orders, as defined in 1064(e)); and (iii) fees related to an order 
or quote that is contra to a PIXL Order or specifically responding 
to a PIXL auction. The trading activity of separate Specialist and 
Market Maker member organizations will be aggregated in calculating 
the Monthly Market Maker Cap if there is at least 75% common 
ownership between the member organizations.
---------------------------------------------------------------------------

    The Exchange's proposal to amend the PIXL pricing for order 
executions in Select Symbols by assessing a PIXL Order the Fee for 
Adding Liquidity in Section I and the Responder the $0.30 per contract 
fee unless the Responder is a Customer, in which case no fee is 
assessed, when a PIXL Order in a Select Symbol is contra to a PIXL 
Auction Responder is reasonable because the Exchange is proposing to 
only pay Rebates to Add Liquidity in Section I to Specialists and 
Market Makers in certain circumstances \45\ and is not otherwise paying 
rebates except as proposed in Section A of the Pricing Schedule as part 
of the Customer Rebate Program. The Exchange does not desire to assess 
Customers fees and therefore is amending the PIXL pricing to not assess 
a fee if the Responder is contra to a Customer. The Exchange desires to 
incentivize market participants to send Customer order flow by offering 
the Customer Rebates in Section A and not assessing Customers fees in 
Section I of the Pricing Schedule. Customer order flow benefits all 
market participants by increased liquidity. In addition, the Exchange 
believes that the proposed amendments to Section IV would align the 
pricing with respect to Select Symbols to the amendments that are 
proposed herein in Section I, Parts A and B. The Exchange also believes 
that market participants would still be able to obtain rebates for PIXL 
orders

[[Page 4935]]

because the Exchange proposes to pay rebates on PIXL Orders in Section 
I symbols that execute against non-Initiating Order interest as part of 
proposed Category D of the Customer Rebate Program.
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    \45\ The Rebate for Adding Liquidity will be paid to a 
Specialist or Market Maker only when the Specialist or Market Maker 
is contra to a Specialist, Market Maker, Firm, Broker-Dealer or 
Professional.
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    The Exchange's proposal to amend the PIXL pricing for order 
executions in Select Symbols by assessing the Fee for Removing 
Liquidity not to exceed $0.30 per contract when the PIXL Order is 
contra to a resting order or quote that was on the PHLX book prior to 
the auction and assessing the resting order or quote the Fee for Adding 
Liquidity in Section I is reasonable because the Exchange has amended 
certain of its Fees for Removing Liquidity in Section I below $0.30 per 
contract and desires to assess the lower fee where applicable to market 
participants to further incentivize market participants to transact 
PIXL orders in Select Symbols. The Exchange's elimination of the Rebate 
to Add Liquidity with respect to PIXL Orders and the resting order or 
quote is reasonable because the Exchange is proposing to only pay 
Rebates to Add Liquidity in Section I to Specialists and Market Makers 
in certain circumstances \46\ and is not otherwise paying rebates 
except as proposed in Section A of the Pricing Schedule.\47\
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    \46\ The Rebate for Adding Liquidity will be paid to a 
Specialist or Market Maker only when the Specialist or Market Maker 
is contra to a Specialist, Market Maker, Firm, Broker-Dealer or 
Professional.
    \47\ Market participants would still be able to obtain rebates 
for PIXL orders because the Exchange proposes to pay rebates on PIXL 
Orders in Section I symbols that execute against non-Initiating 
Order interest as part of proposed Category D of the Customer Rebate 
Program.
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    The Exchange's proposal to amend the PIXL Pricing by eliminating 
the Rebates to Add Liquidity in Select Symbols and assess the Fee for 
Removing Liquidity not to exceed $0.30 per contract is equitable and 
not unfairly discriminatory because the Exchange would uniformly apply 
the pricing to all market participants transacting PIXL orders. The 
Exchange's elimination of the Rebates for Adding Liquidity would impact 
Specialists and Market Makers because they are the only market 
participants entitled to rebates in certain circumstances in Section I. 
The Exchange believes this is equitable and not unfairly discriminatory 
because Specialists and Market Makers also benefit from being assessed 
the lower Fee for Removing Liquidity in Complex Orders as proposed 
herein, while other market participants are assessed $0.30 per 
contract. The Exchange assessed this lower fee because these market 
participants bear obligations not born by other market participants. 
The Exchange also believes that assessing the Fee for Removing 
Liquidity not to exceed $0.30 per contract specifically benefits 
Customers because they would not be assessed a fee pursuant to this 
proposal with respect to Simple Orders. Incentivizing Customer order 
flow benefits all market participants through increased liquidity.

B. Self-Regulatory Organization's Statement on Burden on Competition

    The Exchange does not believe that the proposed rule change will 
impose any burden on competition not necessary or appropriate in 
furtherance of the purposes of the Act. The Exchange operates in a 
highly competitive market, comprised of eleven exchanges, in which 
market participants can easily and readily direct order flow to 
competing venues if they deem fee levels at a particular venue to be 
excessive or rebates to be inadequate. Accordingly, the fees that are 
assessed and the rebates paid by the Exchange described in the above 
proposal are influenced by these robust market forces and therefore 
must remain competitive with fees charged and rebates paid by other 
venues and therefore must continue to be reasonable and equitably 
allocated to those members that opt to direct orders to the Exchange 
rather than competing venues.
    The Exchange believes that the Customer Rebate Program will 
encourage Customer order flow to be directed to the Exchange, which 
will benefit all market participants. The Exchange believes that not 
assessing Customers fees in Section I would also encourage market 
participants to direct Customer orders to the Exchange. The Exchange 
also believes that encouraging Specialists and Market Makers to remove 
liquidity from the book by incentivizing them with lower fees would 
benefit order interaction on the Exchange to the benefit of all market 
participants and therefore does not create a burden on competition. To 
the extent that the Exchange is increasing certain fees, those fees 
would permit the Exchange to offer the proposed Customer Rebate Program 
which benefits the market. Further, the fee increases impact all non-
Customer members in a similar fashion and are comparable to fees 
assessed at other venues for transactions in similarly situated 
options. With respect to the Complex Order Fee for Removing Liquidity, 
the Exchange believes that the differential as between Specialists and 
Market Makers as compared to Firms, Broker-Dealers and Professionals 
must be considered in light of other fees which are applied to 
Specialists and Makers and are not assessed on Firms, Broker-Dealers 
and Professionals, such as the PFOF fee of $0.25 per contract. When 
this additional fee and other fees paid by Specialists and Market 
Makers are taken into consideration, the Exchange does not believe that 
the proposed increase to the Complex Order Fee for Removing Liquidity 
creates a burden on these market participants. Rather, the cost to 
transact orders for non-Customers become more closely aligned when the 
total costs is transacting a Complex Order is taken into account as 
Specialists and Market Makers are contra to a Customer in most cases. 
Additionally, a $0.25 per contract differential among non-Customers is 
not uncommon when competing for order flow. The Exchange notes that its 
floor fees for non-Customers in Multiply-Listed Options is $0.25 per 
contract, except for Firms which are not assessed a fee when 
facilitating a Customer order pursuant to Exchange Rule 1064. The 
Exchange believes that other pricing amendments impact all market 
participants alike as proposed. The Exchange believes that the proposed 
rule change will continue to promote competition on the Exchange.

C. Self-Regulatory Organization's Statement on Comments on the Proposed 
Rule Change Received From Members, Participants, or Others

    No written comments were either solicited or received.

III. Date of Effectiveness of the Proposed Rule Change and Timing for 
Commission Action

    The foregoing rule change has become effective pursuant to Section 
19(b)(3)(A)(ii) of the Act.\48\ At any time within 60 days of the 
filing of the proposed rule change, the Commission summarily may 
temporarily suspend such rule change if it appears to the Commission 
that such action is necessary or appropriate in the public interest, 
for the protection of investors, or otherwise in furtherance of the 
purposes of the Act. If the Commission takes such action, the 
Commission shall institute proceedings to determine whether the 
proposed rule should be approved or disapproved.
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    \48\ 15 U.S.C. 78s(b)(3)(A)(ii).
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IV. Solicitation of Comments

    Interested persons are invited to submit written data, views, and 
arguments concerning the foregoing, including whether the proposed rule 
change is consistent with the Act.

[[Page 4936]]

Comments may be submitted by any of the following methods:

Electronic Comments

     Use the Commission's Internet comment form (http://www.sec.gov/rules/sro.shtml); or
     Send an email to rule-comments@sec.gov. Please include 
File Number SR-Phlx-2013-01 on the subject line.

Paper Comments

     Send paper comments in triplicate to Elizabeth M. Murphy, 
Secretary, Securities and Exchange Commission, 100 F Street NE., 
Washington, DC 20549-1090.

All submissions should refer to File Number SR-Phlx-2013-01. This file 
number should be included on the subject line if email is used. To help 
the Commission process and review your comments more efficiently, 
please use only one method. The Commission will post all comments on 
the Commission's Internet Web site (http://www.sec.gov/rules/sro.shtml). Copies of the submission, all subsequent amendments, all 
written statements with respect to the proposed rule change that are 
filed with the Commission, and all written communications relating to 
the proposed rule change between the Commission and any person, other 
than those that may be withheld from the public in accordance with the 
provisions of 5 U.S.C. 552, will be available for Web site viewing and 
printing in the Commission's Public Reference Room, 100 F Street NE., 
Washington, DC 20549, on official business days between the hours of 
10:00 a.m. and 3:00 p.m. Copies of the filing also will be available 
for inspection and copying at the principal office of the Exchange. All 
comments received will be posted without change; the Commission does 
not edit personal identifying information from submissions. You should 
submit only information that you wish to make available publicly.
    All submissions should refer to File Number SR-Phlx-2013-01 and 
should be submitted on or before February 13, 2013.
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    \49\ 17 CFR 200.30-3(a)(12).

    For the Commission, by the Division of Trading and Markets, 
pursuant to delegated authority.\49\
Kevin M. O'Neill,
Deputy Secretary.
[FR Doc. 2013-01226 Filed 1-22-13; 8:45 am]
BILLING CODE 8011-01-P