Document ID: SEC-2013-0192-0001
Agency: sec
Document Type: Notice
Title: Self-Regulatory Organizations; Proposed Rule Changes: EDGA Exchange, Inc.
Posted Date: 2013-01-30T05:00Z

[Federal Register Volume 78, Number 20 (Wednesday, January 30, 2013)]
[Notices]
[Pages 6394-6398]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2013-01983]

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SECURITIES AND EXCHANGE COMMISSION

[Release No. 34-68714; File No. SR-EDGA-2013-01]

Self-Regulatory Organizations; EDGA Exchange, Inc.; Notice of 
Filing and Immediate Effectiveness of Proposed Rule Change Relating to 
Fees for EdgeBook Attributed\SM\

January 23, 2012.
    Pursuant to Section 19(b)(1) of the Securities Exchange Act of 1934 
(the ``Act''),\1\ and Rule 19b-4 thereunder,\2\ notice is hereby given 
that on January 15, 2013 EDGA Exchange, Inc. (the ``Exchange'' or 
``EDGA'') filed with the Securities and Exchange Commission 
(``Commission'') the proposed rule change as described in Items I and 
II below, which items have been prepared by the self-regulatory 
organization. The Commission is publishing this notice to solicit 
comments on the proposed rule change from interested persons.
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    \1\ 15 U.S.C. 78s(b)(1).
    \2\ 17 CFR 240.19b-4.
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I. Self-Regulatory Organization's Statement of the Terms of Substance 
of the Proposed Rule Change

    The Exchange proposes to (i) charge Members \3\ and non-Members 
fees for internal and external distribution of EdgeBook Attributed\SM\, 
the Exchange's attributed book feed, and (ii) offer a new incentive 
program for Members that choose to attribute orders on the Exchange 
(the ``Edge Attribution Incentive Program''). All of the changes 
described herein are applicable to EDGA Members and non-Members, except 
for the Edge Attribution Incentive Program, which is applicable only to 
EDGA Members. The text of the proposed rule change is available on the 
Exchange's Internet Web site at www.directedge.com, at the Exchange's 
principal office, and at the Public Reference Room of the Commission.
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    \3\ As defined in Rule 1.5(n).
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II. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

    In its filing with the Commission, the self-regulatory organization 
included statements concerning the purpose of and basis for the 
proposed rule change and discussed any comments it received on the 
proposed rule change. The text of these statements may be examined at 
the places specified in Item IV below. The self-regulatory organization 
has prepared summaries, set forth in sections A, B and C below, of the 
most significant aspects of such statements.

A. Self-Regulatory Organization's Statement of the Purpose of, and the 
Statutory Basis for, the Proposed Rule Change

1. Purpose
    In SR-EDGA-2011-19,\4\ the Exchange made available the EDGA Book 
Feed (``EdgeBook Depth A\SM\'') to Members and non-Members. EdgeBook 
Depth A\SM\ is a data feed that contains all orders for securities 
trading on the Exchange, including all displayed orders for listed 
securities trading on EDGA, order executions, order cancellations, 
order modifications, order identification numbers and administrative 
messages. EdgeBook Depth A\SM\ offers real-time data, thereby allowing 
Member firms to more accurately price their orders based on EDGA's view 
of the depth of book information. It also provides Members the ability 
to track their own orders from order entry to execution. It is

[[Page 6395]]

available in both unicast and multicast formats.
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    \4\ See Securities Exchange Act Release No. 64792 (July 1, 
2011), 76 FR 39959 (July 7, 2011) (SR-EDGA-2011-19).
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    In SR-EDGA-2012-15,\5\ the Exchange modified the EDGA fee schedule 
by codifying the fees associated with the receipt of EdgeBook Depth 
A\SM\. In SR-EDGA-2012-34,\6\ the Exchange amended Rule 11.5, entitled 
``Orders and Modifiers'', to allow for the use of Attributable Orders 
\7\ submitted to the Exchange on EdgeBook Depth A\SM\, namely EdgeBook 
Attributed\SM\, without charge. EdgeBook Attributed\SM\ allows Members 
and non-Members of the Exchange (collectively referred to as 
``Recipients'') the option to view the market participant identifier 
(``MPID'') of Members of the Exchange who choose to display their 
MPID(s) on EdgeBook Depth A\SM\ on an order-by-order basis through the 
use of Attributable Orders.
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    \5\ See Securities and Exchange Release No. 66863 (Apr. 26, 
2012), 77 FR 26059 (May 2, 2012) (SR-EDGA-2012-15). The current fees 
for EDGA Book Feed (now called EdgeBook Depth A\SM\) are $500/month 
for internal distribution and $2,500/month for external 
distribution. The proposed rule filing does not impact the current 
EdgeBook Depth A\SM\ fees with regard to the non-attributed book 
feed.
    \6\ See Securities Exchange Act Release No. 67553 (Aug. 1, 
2012), 77 FR 47150 (Aug. 7, 2012) (SR-EDGA-2012-34).
    \7\ See EDGA Rule 11.5(c)(18).
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    Upon the Exchange's initial offering of EdgeBook Attributed\SM\, 
such service was provided at no cost. In SR-EDGA-2012-34, the Exchange 
stated that ``[s]hould EDGA determine to charge fees associated with 
EdgeBook Attributed\SM\, EDGA will submit a proposed rule change to the 
[Securities and Exchange] Commission in order to implement those 
fees.'' \8\ This proposal is designed to implement fees for the receipt 
of EdgeBook Attributed\SM\ and introduce the Edge Attribution Incentive 
Program.
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    \8\ See Securities Exchange Act Release No. 67553 (Aug. 1, 
2012), 77 FR 47150, 47151 (Aug. 7, 2012) (SR-EDGA-2012-34).
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    The proposed rule change to the EDGA fee schedule codifies such a 
fee associated with the receipt of EdgeBook Attributed\SM\. Such fees 
are in addition to the current fees assessed for EdgeBook Depth A\SM\ 
for both Internal and External Distributors.\9\ The amount of the 
monthly fees for EdgeBook Attributed\SM\ would depend on whether the 
distributor is an ``Internal Distributor'' or ``External Distributor.'' 
Internal Distributors are proposed to be charged $2,500 per month for 
EdgeBook Attributed\SM\ and External Distributors are proposed to be 
charged $5,000 per month for EdgeBook Attributed\SM\. The fee paid by 
an External Distributor includes the Internal Distributor Fee and thus 
allows an External Distributor to provide data both internally (i.e., 
to users within their own organization) and externally (to users 
outside their own organization). Additionally, Distributors will only 
pay one distributor fee, regardless of the number of locations or users 
to which the feed is received or distributed. Finally, Distributors 
will not be charged user fees for receiving EdgeBook Attributed\SM\.
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    \9\ A ``Distributor'' of Exchange data is any entity that 
receives EdgeBook Depth A\SM\ directly from the Exchange or 
indirectly through another entity and then distributes such data 
either internally (within that entity) (``Internal Distributor'') or 
externally (outside that entity) (``External Distributor'').
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    The Exchange also proposes to adopt an Edge Attribution Incentive 
Program to encourage Members to utilize Attributable Orders to convey 
their identity on EdgeBook Attributed\SM\ by providing Members with an 
opportunity to be rewarded for providing their valuable data to the 
Exchange. In particular, the Edge Attribution Incentive Program would 
provide a payment to Members who enter Attributable Orders into the 
Exchange's System \10\ in at least 100 symbols over 10 consecutive 
trading days over the course of a month. Each month the Exchange would 
set aside 25% of the revenue generated in connection with fees received 
from EdgeBook Attributed\SM\, as described above (the ``Revenue 
Allotment''). From the Revenue Allotment, the Exchange would provide a 
payment to eligible Members who qualified for the Edge Attribution 
Incentive Program based on the percentage of executed share volume from 
their Attributable Orders entered into the Exchange's System. For 
example, if a Member qualifies for the Edge Attribution Incentive 
Program and that Member's Attributable Orders accounted for 10% of all 
executed shares from Attributable Orders entered into the Exchange's 
System for that month, such Member would receive 10% of the Revenue 
Allotment. The remaining 90% of the funds in the Revenue Allotment 
would be distributed as payments to other Members that met the 
requirements of the Edge Attribution Incentive Program based on their 
respective executed share of volume from Attributable Orders entered 
into the Exchange's System. In addition, a Member is not required to 
purchase EdgeBook Attributed\SM\ in order to receive payment under the 
Edge Attribution Incentive Program.
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    \10\ As defined in Rule 1.5(cc).
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    The Exchange intends to implement the proposed rule change on or 
about February 1, 2013.
2. Statutory Basis
    The Exchange believes that the proposed rule change to the EDGA fee 
schedule for EdgeBook Attributed\SM\ is consistent with the objectives 
of Section 6 of the Securities Exchange Act of 1934 (the ``Act''),\11\ 
in general, and furthers the objectives of Section 6(b)(4) \12\ in 
particular, as it is designed to provide for the equitable allocation 
of reasonable dues, fees and other charges among its members and 
issuers and other persons using any facility or system which the 
Exchange operates or controls. The fees are not unreasonably 
discriminatory and are equitably allocated. The fees for Members and 
non-Members are uniform except with respect to reasonable distinctions 
with respect to internal and external distribution.\13\ The Exchange 
proposes charging External Distributors more than Internal Distributors 
because of higher administrative costs associated with monitoring 
External Distributors ongoing reporting, as provided in the Direct Edge 
Data Vendor Agreement and market data requirements referenced therein.
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    \11\ 15 U.S.C. 78s(b)(1)
    \12\ 15 U.S.C. 78f(b)(4).
    \13\ The Exchange notes that distinctions based on external 
versus internal distribution have been previously filed with the 
Commission by the Exchange, NASDAQ Exchange, NASDAQ OMX BX, and 
NASDAQ OMX PSX. See Securities and Exchange Act Release No. 66863 
(Apr. 26, 2012), 77 FR 26059 (May 2, 2012) (SR-EDGA-2012-15). See 
also Nasdaq Rule 7019(b). See also Securities Exchange Act Release 
No. 62876 (September 9, 2010), 75 FR 56624 (September 16, 2010) (SR-
Phlx-2010-120). See also Securities Exchange Act Release No. 62907 
(September 14, 2010), 75 FR 57314 (September 20, 2010) (SR-NASDAQ-
2010-110). See also Securities Exchange Act Release No. 63442 
(December 6, 2010), 75 FR 77029 (December 10, 2010) (SR-BX-2010-
081).
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    The fees are fair and reasonable because they compare favorably to 
fees that other markets charge for similar products.\14\ For example, 
NASDAQ's depth of book data feed, the NASDAQ TotalView ITCH 
(``TotalView''), features all displayed quotes and orders attributed to 
specific market participants.\15\ TotalView provides

[[Page 6396]]

market participants with multiple and varied services in a single 
feed.\16\ While the cost of TotalView varies by number of subscribers 
and the specific type of access, each fee provides the entire TotalView 
book feed, inclusive of all services and features, including 
attribution of orders. Conversely, EdgeBook Attributed\SM\ is unlike 
other market data products such as TotalView. Members and non-Members 
who subscribe to EdgeBook Attributed\SM\ must also subscribe to 
EdgeBook Depth. However, Members and non-Members who subscribe to 
EdgeBook Depth A\SM\ are not obligated to purchase or subscribe to 
EdgeBook Attributed\SM\. Thus, the Exchange differentiates its pricing 
accordingly. The Exchange intends to charge a single, flat rate for 
EdgeBook Attributed\SM\ as it views it as an optional, a la carte 
feature which enhances the value and scope of information on EdgeBook 
Depth A\SM\. Therefore, the pricing of EdgeBook Attributed\SM\ will 
necessarily and understandably differ from market data products such as 
TotalView, which offer bundled pricing for the entire book feed, 
instead of a la carte pricing for specific features.\17\ In addition, 
the fees are fair and reasonable because competition provides an 
effective constraint on the market data fees that the Exchange has the 
ability and incentive to charge for its market data products.
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    \14\ Other exchanges offer a version of their book feed with 
member order attribution. See, e.g., BATS, Market Data Products, 
Multicast PITCH, http://www.batstrading.com/market_data/products/ 
(describing BATS Multicast PITCH, which provides depth of book 
quotations and execution information while providing optional 
attribution functionality); Securities Exchange Act Release No. 
63291 (Nov. 9, 2010), 75 FR 70311 (Nov. 17, 2010) (SR-NYSEArca-2010-
97) (describing NYSE Arcabook, which includes, among other things, 
displays of attributed orders by market makers and ETP holders); 
Securities Exchange Act Release No. 46521 (Sept. 20, 2002), 76 FR 
61179 (Sept. 27, 2002) (SR-NASD-2002-33) (describing NASDAQ 
TotalView data feed, which includes, among other things, displays of 
attributed quotes and orders).
    \15\ TotalView features both attributed and non-attributed 
feeds. See Securities Exchange Act Release No. 46521 (Sept. 20, 
2002), 76 FR 61179 (Sept. 27, 2002) (SR-NASD-2002-33). NYSE ArcaBook 
features an attributed feed at a fee of $750 per month, in addition 
to separate fees for professional and non-professional subscribers 
ranging from $0-15 per month. See NYSE Technologies, Market Data, 
NYSE ArcaBook, http://www.nyxdata.com/arcabook.
    \16\ See NASADAQ, NASDAQ TotalView-ITCH, http://www.nasdaqtrader.com/trader.aspx?id=totalview (describing services 
and fees for TotalView).
    \17\ For example, TotalView is priced at a monthly fee of $70 
per professional or corporate subscriber and $14 per non-
professional subscriber for coverage of NASDAQ issued securities, 
and $6 per professional or corporate subscriber and $1 per non-
professional subscriber for coverage of NYSE and Amex issued 
securities. See NASDAQ, NASDAQ TotalView-ITCH, http://www.nasdaqtrader.com/trader.aspx?id=totalview.
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    The revenue generated from purchases of EdgeBook Attributed\SM\ 
will pay for the development, marketing, technical infrastructure and 
operating costs of an important tool for Recipients to use for purposes 
such as analysis and intake of additional information to assist them in 
their ultimate trading decisions. Profits generated above these costs 
will help offset the costs that the Exchange incurs in operating and 
regulating a highly efficient and reliable platform for the trading of 
U.S. equities. Furthermore, the increased revenue stream from EdgeBook 
Attributed\SM\ will allow the Exchange to continue to offer it at a 
reasonable rate, consistent with fees that other markets charge for 
similar products.
    The Exchange believes that Members will recognize the value of 
EdgeBook Attributed\SM\ and that the increased transparency of 
liquidity on EdgeBook Attributed\SM\ will beget additional liquidity. 
As a result, the Exchange believes that increased value in the data 
disseminated helps Exchange members hone in on trading opportunities by 
better understanding the quality and transparency of the Exchange's 
quote quality. This will, in turn, help to enhance the overall 
execution quality on the Exchange.
    The Exchange also believes that the proposed fees for EdgeBook 
Attributed\SM\ are consistent with Section 6(b)(5) of the Act,\18\ 
which requires, among other things, that the Exchange's rules not be 
designed to unfairly discriminate between customers, issuers, brokers 
or dealers. The Exchange makes all services and products subject to 
these fees available on a non-discriminatory basis to similarly 
situated Recipients because the service is purely optional and fees 
charged for EdgeBook Attributed\SM\ will apply uniformly to all 
Recipients, irrespective of whether the Recipient is a Member of the 
Exchange. Purchase of the Service is not a prerequisite for 
participation on the Exchange, nor is membership to the Exchange a 
prerequisite to purchase the Service. Only those Recipients that deem 
the product to be of sufficient overall value and usefulness will 
purchase it.
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    \18\ 15 U.S.C. 78f(b)(5).
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    In addition, the proposed fees are also consistent with Section 
6(b)(5) of the Act \19\ as it is designed to prevent fraudulent and 
manipulative acts and practices, to promote just and equitable 
principles of trade, to foster cooperation and coordination with 
persons engaged in regulating, clearing, settling, processing 
information with respect to and facilitating transactions in 
securities, to remove impediments to and perfect the mechanism of a 
free and open market and a national market system, and, in general, to 
protect investors and the public interest. EDGA believes that this 
proposal is in keeping with those principles as it will benefit all 
Recipients by: (i) promoting transparency through the codification of 
uniform fees for EdgeBook Attributed\SM\; and (ii) providing additional 
information regarding quotations displayed on the Exchange by various 
Members, which may aid Recipients in their trading decisions. 
Specifically, any Member that wishes to publicly disclose their 
identity (through their MPID) by using Attributable Orders will be 
permitted to do so, and such Attributable Orders will be analogous to 
the orders or quotations that these same Members provide in other 
contexts (e.g., on the floor of a floor-based stock exchange or in the 
over-the-counter market through direct interaction). In addition, the 
Exchange believes that EdgeBook Attributed\SM\ furthers the objectives 
of Section 6(b)(5) of the Act \20\ by promoting increased quote 
transparency as Members are encouraged to utilize Attributable Orders 
through the Edge Attribution Incentive Program. The increased use of 
Attributable Orders by Members would provide additional, useful 
information regarding orders/quotations displayed on the Exchange, 
including information on the identity of contra-parties to 
transactions. The Exchange believes that this enhanced information 
would aid Recipients of EdgeBook Attributed\SM\ in their trading 
decisions. In addition, EDGA has made a voluntary decision to make 
EdgeBook Attributed\SM\ available. EDGA is not required by the Act in 
the first instance to make the data available. EDGA has chosen to make 
EdgeBook Attributed\SM\ available to improve market quality, attract 
order flow, and increase transparency. It will continue to make such 
data available until such time as it changes its rule.
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    \19\ 15 U.S.C. 78f(b)(5).
    \20\ 15 U.S.C. 78f(b)(5).
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    The Exchange also believes that the proposal is consistent with the 
goals of Regulation NMS.\21\ In adopting Regulation NMS, the Commission 
granted self-regulatory organizations and broker-dealers increased 
authority and flexibility to offer new and unique market data services 
to the public. The Commission believed this authority would expand the 
amount of data available to market participants, and also spur 
innovation and competition for the provision of market data. EdgeBook 
Attributed\SM\ appears to be precisely the sort of market data service 
that the Commission envisioned when it adopted Regulation NMS.\22\ 
EdgeBook

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Attributed\SM\ will allow Recipients to purchase a service that will 
provide them a means to view the MPID of certain Members who choose to 
use Attributable Orders while at the same time enabling the Exchange to 
better cover its infrastructure costs and to improve its market 
technology and services. Efficiency is promoted when Members who do not 
need the EDGA Book Feed data are not required to receive (and pay for) 
such data. The Exchange also believes that efficiency is promoted when 
Members may choose to receive (and pay for) additional market data 
based on their own internal analysis of the need for such data. 
Competition is promoted as the Exchange cannot set unreasonable fees 
without losing business to its competitors.\23\
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    \21\ See Securities Exchange Act Release No. 51808 (June 9, 
2006), 70 FR 37496 (June 29, 2005) (sic).
    \22\ See Securities and Exchange Act Release No. 51808 (June 9, 
2005), 70 FR 37496, 37597 (June 29, 2005) (``[E]fficiency is 
promoted when broker-dealers who do not need the data beyond the 
prices, sizes, market center identifications of the NBBO and 
consolidated last sale information are not required to receive (and 
pay for) such data. The Commission also believes that efficiency is 
promoted when broker-dealers may choose to receive (and pay for) 
additional market data based on their own internal analysis of the 
need for such data.'').
    \23\ See infra discussion in section on ``Self-Regulatory 
Organization's Statement on Burden on Competition.''
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    Additionally, the Exchange believes that the Edge Attribution 
Incentive Program furthers the objectives of Section 6(b)(4) \24\ in 
particular, as it is designed to provide for the equitable allocation 
of reasonable dues, fees and other charges among members and issuers 
and other persons using any facility or system which the Exchange 
operates or controls. The Edge Attribution Incentive Program encourages 
Members to utilize Attributable Orders to convey their identity on 
EdgeBook Attributed\SM\. It represents a reasonable and equitable 
approach in that it financially rewards those Members that provide 
their valuable data to the Exchange and thereby help to contribute to 
the overall quality of EdgeBook Attributed\SM\ as a data feed.
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    \24\ 15 U.S.C. 78f(b)(4).
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    The Exchange believes that the Edge Attribution Incentive Program 
is also equitable and reasonable because it will attract additional 
order flow from Members motivated to receive the incentive offered, 
thereby enhancing the quality of the data on EdgeBook Depth A\SM\. 
Attributable Orders, similar to all market data, provide Members with 
valuable trading information and provide increased transparency to 
investors. The Exchange believes that such increased transparency will 
lead to additional order flow and increased opportunities for price 
discovery by Members. Specifically, the Exchange believes that the Edge 
Attribution Incentive Program will also increase order flow as Members 
will be motivated to receive the incentive offered under the Edge 
Attribution Incentive Program, and contra-side parties will look to 
execute against Members that are attributing their orders. For example, 
Market Makers \25\ may want to utilize Attributable Orders to advertise 
the names of the securities they trade in to attract potential issuers 
or to advertise to the market that they maintain an inventory in 
particular securities. Similarly, retail brokerage firms may desire to 
utilize Attributable Orders to advertise their firm names with the 
intent to draw in contra-parties to trade against and thus bolster 
execution quality, price discovery, and resulting speed of execution 
for their clients. The associated potential rise in order volume would 
increase the potential revenue to the Exchange, allowing the Exchange 
to spread its administrative and infrastructure costs over a greater 
number of shares. These lower per share costs in turn would allow the 
Exchange to pass on such savings to Members in the form of such an 
incentive. The increased liquidity would also benefit investors by 
deepening EDGA's liquidity pool, allowing investors to enjoy cost 
savings as a result of obtaining better execution quality, supporting 
the quality of price discovery, promoting market transparency and 
improving investor protection.
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    \25\ As defined in Rule 1.5(l).
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    The incentive is similar to other volume-based rebates on the 
Exchange, which have been widely adopted in the cash equities 
markets.\26\ The Exchange believes the Edge Attribution Incentive 
Program, which is similar to other volume-based rebates on the 
Exchange's fee schedule, is equitable because it is available and 
uniformly applied to all Members. The Edge Attribution Incentive 
Program also provides discounts that are reasonably related to the 
value of an exchange's market quality associated with higher levels of 
market activity, such as higher levels of liquidity provision and 
introduction of higher volumes of orders into the price and volume 
discovery processes.
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    \26\ EDGA allows Members to utilize volume-based tiers, as 
described in Footnotes 2 and 4, among others, to the EDGA Fee 
Schedule. See, e.g., EDGA Fee Schedule, https://www.directedge.com/Membership/FeeSchedule/EDGAFeeSchedule.aspx.
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    The Exchange believes that the Edge Attribution Incentive Program 
is consistent with Section 6(b)(5) of the Act,\27\ which requires, 
among other things, that the Exchange's rules not be designed to 
unfairly discriminate between customers, issuers, brokers or dealers. 
The Exchange believes that the Edge Attribution Incentive Program is 
equitable because participation in the Edge Attribution Incentive 
Program is purely optional. Only those Members that deem the Edge 
Attribution Incentive Program to be of sufficient overall value and 
usefulness will participate. Moreover, the requirements necessary to 
qualify for payments received under the Edge Attribution Incentive 
Program (at least 100 symbols over 10 consecutive trading days over the 
course of a month) are equitable and do not unfairly discriminate 
between Members who choose to attribute, as the payments will be 
offered uniformly to all Members who meet such requirements. Such 
requirements provide a clear benchmark by identifying a threshold that 
is not unreasonably difficult for a meaningful and consistent 
attributor to achieve. As Attributable Orders contain valuable trading 
information to the Exchange, the Edge Attribution Incentive Program is 
not unfairly discriminatory in its design to allocate the Revenue 
Allotment to Members who attribute in proportion to the executed share 
volume from such Member's Attributable Orders entered into the 
Exchange's System. Such data is also valuable to Members and non-
Members who use the additional information for various purposes. For 
example, certain Recipient broker-dealers may use the data to aid their 
trading decisions, while Recipient smart routers may use the data to 
aid in building their own consolidated ticker plant. Such information 
enhances a Recipient's trading decisions as the transparency of knowing 
the identity of the potential counterparty may provide a Recipient with 
additional information regarding the reliability and quality of the 
attributed quote.
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    \27\ 15 U.S.C. 78f(b)(5).
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    Lastly, the Exchange believes that the Edge Attribution Incentive 
Program furthers the objectives of Section 6(b)(5) of the Act \28\ by 
promoting increased quote transparency on EdgeBook Attributed\SM\ as 
Members are encouraged to utilize Attributable Orders. The increased 
use of Attributable Orders by Members would increase transparency by 
providing additional, useful information regarding orders/quotations 
displayed on the Exchange, including information on the identity of 
contra-parties to transactions. The Exchange believes that this 
enhanced information would aid Recipients of EdgeBook Attributed \SM\ 
in their trading decisions.
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    \28\ 15 U.S.C. 78f(b)(5).
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B. Self-Regulatory Organization's Statement on Burden on Competition

    The Exchange does not believe that the proposed rule change will 
result in

[[Page 6398]]

any burden on competition that is not necessary or appropriate in 
furtherance of the purposes of the Act, as amended.
    There is significant competition for the provision of market data 
to market participants, as well as competition for the orders that 
generate that data. In introducing the proposed fees for EdgeBook 
Attributed \SM\, the Exchange would be providing a service similar to 
those already offered by other market centers.\29\ The existence of 
such alternatives ensures that the Exchange cannot set unreasonable 
fees, or fees that are unreasonably discriminatory, without losing 
business to these alternatives. Thus, as the fees are consistent with 
those charged by the Exchange's competitors, EdgeBook Attributed \SM\ 
would promote competition if it succeeds in providing market 
participants with viable and cost-effective alternatives which drive 
the market to continually improve products and services to cater to 
customers' data needs. Accordingly, the Exchange does not believe that 
the fees for EdgeBook Attributed \SM\ will result in any burden on 
competition that is not necessary or appropriate in furtherance of the 
purposes of the Act.
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    \29\ See, e.g., BATS, Market Data Products, Multicast PITCH, 
http://www.batstrading.com/market_data/products/; Securities 
Exchange Act Release No. 63291 (Nov. 9, 2010), 75 FR 70311 (Nov. 17, 
2010) (SR-NYSEArca-2010-97) (describing NYSE Arcabook); Securities 
Exchange Act Release No. 46521 (Sept. 20, 2002), 76 FR 61179 (Sept. 
27, 2002) (SR-NASD-2002-33) (describing NASDAQ TotalView).
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C. Self-Regulatory Organization's Statement on Comments on the Proposed 
Rule Change Received From Members, Participants, or Others

    The Exchange has not solicited, and does not intend to solicit, 
comments on this proposed rule change. The Exchange has not received 
any unsolicited written comments from its Members or other interested 
parties.

III. Date of Effectiveness of the Proposed Rule Change and Timing for 
Commission Action

    The foregoing rule change has become effective pursuant to Section 
19(b)(3)(A) of the Act \30\ and paragraph (f) of Rule 19b-4 
thereunder.\31\ At any time within 60 days of the filing of the 
proposed rule change, the Commission summarily may temporarily suspend 
such rule change if it appears to the Commission that such action is 
necessary or appropriate in the public interest, for the protection of 
investors, or otherwise in furtherance of the purposes of the Act.
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    \30\ 15 U.S.C. 78s(b)(3)(A).
    \31\ 17 CFR 240.19b-4(f).
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IV. Solicitation of Comments

    Interested persons are invited to submit written data, views, and 
arguments concerning the foregoing, including whether the proposed rule 
change is consistent with the Act. Comments may be submitted by any of 
the following methods:

Electronic Comments

     Use the Commission's Internet comment form (http://www.sec.gov/rules/sro.shtml); or
     Send an email to rule-comments@sec.gov. Please 
include File Number SR-EDGA-2013-01 on the subject line.

Paper Comments

     Send paper comments in triplicate to Elizabeth M. Murphy, 
Secretary, Securities and Exchange Commission, 100 F Street NE., 
Washington, DC 20549-1090.

All submissions should refer to File Number SR-EDGA-2013-01. This file 
number should be included on the subject line if email is used. To help 
the Commission process and review your comments more efficiently, 
please use only one method. The Commission will post all comments on 
the Commission's Internet Web site (http://www.sec.gov/rules/sro.shtml). Copies of the submission, all subsequent amendments, all 
written statements with respect to the proposed rule change that are 
filed with the Commission, and all written communications relating to 
the proposed rule change between the Commission and any person, other 
than those that may be withheld from the public in accordance with the 
provisions of 5 U.S.C. 552, will be available for Web site viewing and 
printing in the Commission's Public Reference Room, 100 F Street NE., 
Washington, DC 20549, on official business days between the hours of 
10:00 a.m. and 3:00 p.m. Copies of the filing also will be available 
for inspection and copying at the principal office of the Exchange. All 
comments received will be posted without change; the Commission does 
not edit personal identifying information from submissions. You should 
submit only information that you wish to make available publicly. All 
submissions should refer to File Number SR-EDGA-2013-01 and should be 
submitted on or before February 20, 2013.
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    \32\ 17 CFR 200.30-3(a)(12).

    For the Commission, by the Division of Trading and Markets, 
pursuant to delegated authority.\32\
Kevin M. O'Neill,
Deputy Secretary.
[FR Doc. 2013-01983 Filed 1-29-13; 8:45 am]
BILLING CODE 8011-01-P