Document ID: SEC-2014-1500-0001
Agency: sec
Document Type: Notice
Title: Self-Regulatory Organizations; Proposed Rule Changes: New York Stock Exchange, LLC
Posted Date: 2014-09-09T04:00Z

[Federal Register Volume 79, Number 174 (Tuesday, September 9, 2014)]
[Notices]
[Pages 53475-53482]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2014-21355]

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SECURITIES AND EXCHANGE COMMISSION

[Release No. 34-72960; File No. SR-NYSE-2014-46]

Self-Regulatory Organizations; New York Stock Exchange LLC; 
Notice of Filing and Immediate Effectiveness of Proposed Rule Change 
Amending Its Price List To Increase Certain Fees for Executions at the 
Close; Simplify the ``Tier Adding Credits'' for Non-Floor Brokers and 
Increase the Credit for One Tier; Decrease the Fee and Increase the 
Credit for Midpoint Passive Liquidity Orders; Eliminate the Transaction 
Rate for Floor Broker Volume That ``Steps Up'' Over a Baseline Month 
and Increase a Related Fee for Floor Broker Transactions; Eliminate a 
Volume Tier and Decrease a Credit Related to Executions of Orders Sent 
to the Floor Broker That Add Liquidity on the Exchange; Increase a 
Volume Requirement and Corresponding Credit for Supplemental Liquidity 
Providers When Adding Liquidity in Assigned Securities; and Adjust the 
Pricing Related to the Retail Liquidity Program Under Rule 107C

September 3, 2014.
    Pursuant to Section 19(b)(1) \1\ of the Securities Exchange Act of 
1934 (``Act'') \2\ and Rule 19b-4 thereunder,\3\ notice is hereby given 
that on August 20, 2014, New York Stock Exchange LLC (``NYSE'' or 
``Exchange'') filed with the Securities and Exchange Commission 
(``Commission'') the proposed rule change as described in Items I, II, 
and III below, which Items have been prepared by the self-regulatory 
organization. The Commission is publishing this notice to solicit 
comments on the proposed rule change from interested persons.
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    \1\ 15 U.S.C. 78s(b)(1).
    \2\ 15 U.S.C. 78a.
    \3\ 17 CFR 240.19b-4.

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[[Page 53476]]

I. Self-Regulatory Organization's Statement of the Terms of Substance 
of the Proposed Rule Change

    The Exchange proposes to amend its Price List to (i) increase 
certain fees for executions at the close; (ii) simplify the ``Tier 
Adding Credits'' for non-Floor brokers and increase the credit for one 
tier; (iii) decrease the fee and increase the credit for Midpoint 
Passive Liquidity (``MPL'') Orders that remove and provide liquidity, 
respectively; (iv) increase certain fees for non-Floor broker 
transactions, including for Designated Market Makers (``DMMs''), that 
remove liquidity; (v) eliminate the transaction rate for Floor broker 
volume that ``steps up'' over a baseline month and increase a related 
fee for Floor broker transactions that remove liquidity; (vi) eliminate 
a volume tier and decrease a credit related to executions of orders 
sent to the Floor broker that add liquidity on the Exchange; (vii) 
increase a volume requirement and corresponding credit for Supplemental 
Liquidity Providers (``SLPs'') when adding liquidity in assigned 
securities; and (viii) adjust the pricing related to the Retail 
Liquidity Program under Rule 107C. The Exchange proposes to implement 
the fee changes effective September 1, 2014. The text of the proposed 
rule change is available on the Exchange's Web site at www.nyse.com, at 
the principal office of the Exchange, and at the Commission's Public 
Reference Room.

II. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

    In its filing with the Commission, the self-regulatory organization 
included statements concerning the purpose of, and basis for, the 
proposed rule change and discussed any comments it received on the 
proposed rule change. The text of those statements may be examined at 
the places specified in Item IV below. The Exchange has prepared 
summaries, set forth in sections A, B, and C below, of the most 
significant parts of such statements.

A. Self-Regulatory Organization's Statement of the Purpose of, and the 
Statutory Basis for, the Proposed Rule Change

1. Purpose
    The Exchange proposes to amend its Price List to (i) increase 
certain fees for executions at the close; (ii) simplify the ``Tier 
Adding Credits'' for non-Floor brokers and increase the credit for one 
tier; (iii) decrease the fee and increase the credit for MPL Orders 
that remove and provide liquidity, respectively; (iv) increase certain 
fees for non-Floor broker transactions, including for DMMs, that remove 
liquidity; (v) eliminate the transaction rate for Floor broker volume 
that ``steps up'' over a baseline month and increase a related fee for 
Floor broker transactions that remove liquidity; (vi) eliminate a 
volume tier and decrease a credit related to executions of orders sent 
to the Floor broker that add liquidity on the Exchange; (vii) increase 
a volume requirement and corresponding credit for SLPs when adding 
liquidity in assigned securities; and (viii) adjust the pricing related 
to the Retail Liquidity Program under Rule 107C. The Exchange proposes 
to implement the fee changes effective September 1, 2014. The proposed 
changes would only apply to transactions in securities priced $1.00 or 
more.
Executions at the Close
    Other than for market at-the-close (``MOC'') and limit at-the-close 
(``LOC'') orders, the Exchange generally does not charge for executions 
at the close, including Floor broker executions swept into the close. 
However, the Exchange does charge $0.0002 per share to a member 
organization that executes an average daily volume (``ADV'') on the 
Exchange during the billing month of at least 1,000,000 shares in (i) 
executions at the close (except MOC and LOC orders), and/or (ii) Floor 
broker executions swept into the close. The Exchange proposes to 
increase this fee to $0.0003 per share.
    The Exchange currently charges $0.00095 per share for all MOC and 
LOC orders, except for those of certain member organizations that are 
particularly active with MOC and LOC orders and other executions at the 
close. Specifically, the Exchange currently charges $0.00055 per share 
for all MOC and LOC orders from any member organization executing (i) 
an ADV of MOC/LOC activity on the Exchange in the month of at least 
0.375% of consolidated ADV (``CADV'') in NYSE-listed securities during 
the billing month (``NYSE CADV''); or (ii) an ADV of MOC/LOC activity 
on the Exchange in that month of at least 0.30% of NYSE CADV plus an 
ADV of total close activity (i.e., MOC/LOC and other executions at the 
close) on the Exchange in that month of at least 0.475% of NYSE CADV. 
The Exchange proposes to increase this fee to $0.00065 per share.
    The Exchange also currently charges $0.00050 per share for all MOC 
and LOC orders from any member organization executing an ADV of MOC/LOC 
activity on the Exchange in the month of at least 0.575% of NYSE CADV. 
The Exchange proposes to increase this fee to $0.00060 per share.
MPL Orders
    An MPL Order is an undisplayed limit order that automatically 
executes at the mid-point of the best protected bid (``PBB'') or best 
protected offer (``PBO''), as such terms are defined in Regulation NMS 
Rule 600(b)(57) (together, ``PBBO'').\4\ The Exchange currently charges 
a fee of $0.0026 per share for executions of MPL Orders that remove 
liquidity and provides a credit of $0.0015 per share for executions of 
MPL Orders that provide liquidity. The Exchange proposes to decrease 
the MPL Order fee to $0.0025 per share for executions of MPL Orders 
that remove liquidity and to increase the MPL Order credit to $0.0020 
per share for executions of MPL Orders that provide liquidity.
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    \4\ See Rule 13. See also 17 CFR 242.600(b)(57).
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Non-Floor Broker Transactions (Including DMMs)
    The Exchange currently charges $0.0026 per share for non-Floor 
broker transactions that remove liquidity from the Exchange, including 
those of DMMs. The Exchange proposes to increase this fee to $0.0027 
per share (except for MPL Orders, as described above).
    The Exchange currently provides member organizations with credits 
of $0.0022, $0.0020, or $0.0017 per share under the Tier 1, Tier 2, and 
Tier 3 Adding Credits, respectively, when adding liquidity on the 
Exchange, except that the credit is $0.0010 for a Non-Displayed Reserve 
Order or $0.0015 for an MPL Order under these tiers. Member 
organizations must satisfy various requirements related to, for 
example, ``Adding ADV'' and MOC and LOC activity in order to qualify 
for the Tier 1, Tier 2, and Tier 3 Adding Credits (collectively, ``Tier 
Adding Credits'').\5\

[[Page 53477]]

The Exchange proposes to simplify and streamline the qualification 
requirements related to the Tier Adding Credits, as follows:
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    \5\ To qualify for the Tier 1 Adding Credit, (i) a member 
organization must have an ADV of executions that add liquidity in 
customer electronic orders to the Exchange (``Customer Electronic 
Adding ADV,'' which excludes any liquidity added by a Floor broker, 
DMM, or SLP) during the billing month that is at least 1.25% of NYSE 
CADV, and must execute MOC and LOC orders of at least 0.12% of NYSE 
CADV; or (ii) the member organization must have Customer Electronic 
Adding ADV during the billing month that is at least 0.85% of NYSE 
CADV, must execute MOC and LOC orders of at least 0.12% of NYSE 
CADV, and must either (a) add liquidity to the Exchange as an SLP 
for all assigned SLP securities in the aggregate (including shares 
of both an SLP proprietary trading unit (``SLP-Prop'') and an SLP 
market maker (``SLMM'') of the same member organization) of more 
than 0.30% of NYSE CADV or (b) add liquidity to the Exchange as a 
Floor broker of more than 0.30% of NYSE CADV. To qualify for the 
Tier 2 Adding Credit, (i) a member organization must have Customer 
Electronic Adding ADV that is at least 1.1% of NYSE CADV, and must 
execute MOC and LOC orders of at least 0.375% of NYSE CADV; (ii) the 
member organization (a) must have ADV that adds liquidity to the 
Exchange during the billing month (``Adding ADV,'' which excludes 
any liquidity added by a DMM) that is at least 0.8% of NYSE CADV, 
(b) must execute MOC and LOC orders of at least 0.12% of NYSE CADV 
or execute an ADV during the billing month of at least one million 
shares in RPIs (as defined below related to the Retail Liquidity 
Program), and (c) must add liquidity to the Exchange as an SLP for 
all assigned SLP securities in the aggregate (including shares of 
both an SLP Prop and SLMM of the same member organization) of more 
than 0.15% of NYSE CADV; or (iii) the member organization must have 
Customer Electronic Adding ADV during the billing month that is at 
least 0.5% of NYSE CADV, must execute MOC and LOC orders of at least 
0.12% of NYSE CADV, and must have Customer Electronic Adding ADV 
during the billing month that, taken as a percentage of NYSE CADV, 
is at least equal to the member organization's Customer Electronic 
Adding ADV during September 2012 as a percentage of NYSE CADV during 
September 2012 plus 15%.
    To qualify for the Tier 3 Adding Credit, a member organization 
must have Adding ADV that is at least 0.20% of NYSE CADV and must 
execute MOC and LOC orders of at least 0.10% of NYSE CADV.
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     The Tier 1 Adding Credit would apply to a member 
organization that (i) has ADV that adds liquidity to the Exchange 
during the billing month (``Adding ADV,'' which would exclude any 
liquidity added by a DMM) that is at least 1.10% of NYSE CADV, and (ii) 
executes MOC and LOC orders of at least 0.12% of NYSE CADV. Instead of 
two methods of qualifying for the Tier 1 Adding Credit, only the first 
existing method would remain--the second method, which applied three 
sets of criteria, would be eliminated. The concept of ``Customer 
Electronic Adding ADV'' would be replaced with only the simpler 
existing concept of ``Adding ADV,'' which would continue to exclude DMM 
volume, but which would include SLP and Floor broker volume. The 
applicable threshold of required Adding ADV would be lowered, from 
1.25% to 1.10% of NYSE CADV. The applicable MOC/LOC threshold would not 
change.
     The Tier 2 Adding Credit would apply to a member 
organization that (i) has Adding ADV of at least 0.75% of NYSE CADV, 
and (ii) executes MOC and LOC orders of at least 0.10% of NYSE CADV or 
executes an ADV during the billing month of at least one million shares 
in Retail Price Improvements Orders (``RPIs,'' which are discussed in 
greater detail below under ``Retail Liquidity Program''). Instead of 
three methods of qualifying for the Tier 2 Adding Credit, only the 
second existing method would remain--the first and third methods would 
be eliminated. The applicable threshold of required Adding ADV would be 
lowered, from 0.80% to 0.75% of NYSE CADV. The applicable threshold of 
required MOC/LOC activity would also be lowered, from 0.12% to 0.10% of 
NYSE CADV. The existing optional threshold related to adding liquidity 
as an SLP in assigned securities also would be eliminated.
     The Tier 3 Adding Credit is already fairly straightforward 
in terms of qualification requirements, and would apply to a member 
organization that (i) has Adding ADV of at least 0.35% of NYSE CADV, 
and (ii) executes MOC and LOC orders of at least 0.05% of NYSE CADV. 
The applicable threshold of required Adding ADV would be raised, from 
0.20% to 0.35% of NYSE CADV. The applicable threshold of required MOC/
LOC activity would be lowered, from 0.10% to 0.05% of NYSE CADV.
    The Exchange proposes increase the credit for the Tier 3 Adding 
Credit from $0.0017 to $0.0018 per share; the Tier 1 and Tier 2 Adding 
Credits ($0.0022 and $0.0020 per share, respectively) would not change.
Floor Broker Transactions
    The Exchange currently charges $0.0005 or $0.0015 per share for 
certain Floor broker Discretionary e-Quotes (``d-Quotes'') that remove 
liquidity. The Exchange charges $0.0023 per share (or $0.0026 if an MPL 
Order) for all other Floor broker transactions that remove liquidity 
from the Exchange, unless the member organization executes an ADV in 
Floor broker transactions in the month that is at least 10% more than 
its May 2013 ADV for Floor broker transactions, in which case the 
charge is $0.0021 per share (or $0.0026 if an MPL Order). The Exchange 
proposes to eliminate the rate related to Floor broker ADV that ``steps 
up'' over its May 2013 ADV. The Exchange also proposes to increase the 
$0.0023 per share fee (or $0.0026 if an MPL Order) for Floor broker 
transactions that take liquidity from the Exchange, to $0.0024 per 
share (or $0.0025 if an MPL Order, as proposed above).
    The Exchange currently provides a per share credit for executions 
of orders sent to a Floor broker for representation on the Exchange 
when adding liquidity to the Exchange if the member organization has an 
ADV that adds liquidity to the Exchange by a Floor broker during the 
billing month that is at least equal to certain thresholds. The 
Exchange proposes to increase the first threshold of 2,000,000 shares 
ADV to 2,500,000 shares ADV in order to qualify for the existing credit 
of $0.0020 per share (or $0.0020 if an MPL Order, as proposed above). 
The Exchange proposes to eliminate the second threshold of 4,000,000 
shares ADV and the corresponding credit of $0.0021. The Exchange 
proposes to decrease the third threshold of 14,000,000 shares ADV to 
12,000,000 shares ADV and decrease the corresponding credit of $0.0023 
per share to $0.0022 (or $0.0020 if an MPL Order, as proposed above).
SLP Transactions
    The Exchange currently provides a per share credit to SLPs of 
$0.0025 per share (or $0.0020 if a Non-Displayed Reserve Order or 
$0.0015 if an MPL Order) when adding liquidity to the Exchange if the 
SLP (i) meets the 10% average or more quoting requirement in an 
assigned security pursuant to NYSE Rule 107B and (ii) adds liquidity 
for all assigned SLP securities in the aggregate of an ADV of more than 
0.30% of NYSE CADV. The Exchange proposes to increase the latter 
threshold from 0.30% to 0.35% and to increase the corresponding credit 
from $0.0025 to $0.0026. The Exchange also proposes to similarly 
increase the rate for Non-Displayed Reserve Orders by $0.0001, from 
$0.0020 to $0.0021. The MPL Order rate would increase to $0.0020, as 
proposed above.
Retail Liquidity Program
    The Retail Liquidity Program is a pilot program that is designed to 
attract additional retail order flow to the Exchange for NYSE-listed 
securities while also providing the potential for price improvement to 
such order flow.\6\ Retail order flow is submitted through the Retail 
Liquidity Program as a distinct order type called a ``Retail Order,'' 
which is defined in Rule 107C(a)(3) as an agency order or a riskless 
principal order that meets the criteria of Financial Industry 
Regulatory Authority, Inc. Rule 5320.03 that originates from a natural 
person and is submitted to the Exchange by a Retail Member Organization 
(``RMO''), provided that no change is made to the terms of the order 
with respect to price or side of market and the order does not 
originate from a trading algorithm or any other computerized 
methodology.\7\ In addition to RMOs, Retail Liquidity Providers 
(``RLPs'') were created as an additional class of market participant

[[Page 53478]]

under the Retail Liquidity Program. RLPs are required to provide 
potential price improvement for Retail Orders in the form of ``RPIs,'' 
which are non-displayed interest that is better than the PBBO.\8\ 
Member organizations other than RLPs are also permitted, but not 
required, to submit RPIs.
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    \6\ See Rule 107C. See also Securities Exchange Act Release No. 
67347 (July 3, 2012), 77 FR 40673 (July 10, 2012) (SR-NYSE-2011-55). 
The Exchange also proposes a non-substantive change to correct a 
typographical error in references to Rule 107C in the Price List.
    \7\ RMO is defined in Rule 107C(a)(2) as a member organization 
(or a division thereof) that has been approved by the Exchange under 
Rule 107C to submit Retail Orders.
    \8\ RLP is defined in Rule 107C(a)(1) as a member organization 
that is approved by the Exchange to act as such and that is required 
to submit RPIs in accordance with Rule 107C. RPI is defined in Rule 
107C(a)(4) and consists of non-displayed interest in NYSE-listed 
securities that is priced better than the PBBO by at least $0.001 
and that is identified as such.
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    RLP executions of RPIs against Retail Orders are not currently 
charged or provided with a credit (i.e., they are free) if the RLP 
satisfies the applicable percentage requirement of Rule 107C. The 
Exchange proposes to instead provide a credit of $0.0003 per share. 
RPIs of an RLP that does not satisfy the applicable percentage 
requirement of Rule 107C would remain subject to the existing fee of 
$0.0003 per share.
    A fee of $0.0003 per share also currently applies to non-RLP member 
organization executions of RPIs against Retail Orders, unless the non-
RLP member organization executes an ADV during the month of at least 
500,000 shares of RPIs, in which case no charge or credit applies 
(i.e., the execution is free). The Exchange proposes to instead provide 
a credit of $0.0003 per share to such RPI executions if the non-RLP 
member organization satisfies the 500,000 ADV threshold.
    RMOs currently receive a credit of $0.0005 per share for executions 
of Retail Orders if executed against RPIs or MPL Orders.\9\ The 
Exchange proposes to eliminate this credit so that such Retail Order 
executions would be free (i.e., no credit or charge).\10\
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    \9\ Retail Orders are otherwise charged according to standard 
fees applicable to non-Retail Orders if executed against the Book.
    \10\ The Exchange would continue to charge an RMO according to 
standard fee applicable to non-Retail Orders for a Retail Order that 
executes against the Book.
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    The proposed change is not otherwise intended to address any other 
issues, and the Exchange is not aware of any problems that member 
organizations would have in complying with the proposed change.
2. Statutory Basis
    The Exchange believes that the proposed rule change is consistent 
with Section 6(b) of the Act,\11\ in general, and furthers the 
objectives of Sections 6(b)(4) and 6(b)(5) of the Act,\12\ in 
particular, because it provides for the equitable allocation of 
reasonable dues, fees, and other charges among its members, issuers and 
other persons using its facilities and does not unfairly discriminate 
between customers, issuers, brokers or dealers.
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    \11\ 15 U.S.C. 78f(b).
    \12\ 15 U.S.C. 78f(b)(4) and (5).
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Executions at the Close
    The Exchange believes that the proposed fee increases for certain 
executions at the close are reasonable. The Exchange's closing auction 
is a recognized industry benchmark,\13\ and member organizations 
receive a substantial benefit from the Exchange in obtaining high 
levels of executions at the Exchange's closing price on a daily basis.
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    \13\ For example, the pricing and valuation of certain indices, 
funds, and derivative products require primary market prints.
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    The Exchange believes that it is equitable and not unfairly 
discriminatory to increase fees for executions at the close (other than 
MOC and LOC orders) and Floor broker executions swept into the close 
for a member organization that executes an ADV of at least 1,000,000 of 
such executions on a combined basis because member organizations that 
reach this ADV threshold are generally larger member organizations that 
are deriving a substantial benefit from this high volume of closing 
executions. Nonetheless, the Exchange must continue to encourage 
liquidity from multiple sources. Allowing member organizations with 
execution volumes below 1,000,000 shares to continue to obtain 
executions at the close at no charge encourages them to continue to 
send orders to the Exchange for the closing auction. The Exchange 
believes that its proposal would equitably balance these interests and 
continue to encourage order flow from multiple sources, which helps to 
maintain the quality of the Exchange's closing auctions for the benefit 
of all market participants.
    With respect to the increased fees for member organizations that 
execute higher volumes of MOC and LOC orders and other activity at the 
close, the Exchange believes that the proposed rates are reasonable 
because they are still below the $0.00095 rate that would otherwise 
apply to MOC and LOC orders. As such, the Exchange believes that the 
fees would continue to encourage member organizations to provide higher 
volumes of MOC and LOC orders and other close activity, which 
contributes to the quality of the Exchange's closing auction and 
provides market participants with a greater opportunity for execution 
as a result of such increased activity. In this regard, the Exchange 
continues to believe that it is equitable and not unfairly 
discriminatory to charge a lower fee to member organizations that make 
significant contributions to market quality by providing higher volumes 
of liquidity, especially at the close, which benefits all market 
participants.
    The Exchange also believes that the proposed increases to these 
particular fees for closing executions are reasonable because certain 
other changes to transaction rates proposed herein may offset these 
increases (e.g., an increased Tier 3 Adding Credit, lower qualification 
thresholds for the Tier 1 and Tier 2 Adding Credits, and lower (higher) 
fees (credits) for removing (adding) liquidity with MPL Orders). The 
proposed rates are also reasonable, in that they are consistent with, 
and in some cases lower than, applicable closing rates on the NASDAQ 
Stock Market, LLC (``NASDAQ'').\14\ For example, the default fee for 
executions in NASDAQ's ``Closing Cross'' is $0.0003 per share, which is 
identical to the rate proposed herein. Regarding MOC and LOC orders, 
the default fee for executions in NASDAQ's Closing Cross is $0.0015 per 
share, which is higher than the default rate of $0.00095 on the 
Exchange. The lowest MOC/LOC fee on NASDAQ is $0.0008 per share, which, 
again, is higher than the both the $0.00060 and $0.00065 rates proposed 
herein. This aspect of the proposed change also is equitable and not 
unfairly discriminatory because all similarly situated member 
organizations would pay the same rate, as is currently the case, and 
because all member organizations would be eligible to qualify for the 
rate by satisfying the related thresholds, where applicable.
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    \14\ See, e.g., NASDAQ Rule 7018(d).
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MPL Orders
    The Exchange introduced the MPL Order and related fees and credits 
in January 2014.\15\ The Exchange increased the MPL Order fee by 
$0.0001 for executions of MPL Orders that remove liquidity, to the 
current rate of $0.0026 per share, shortly thereafter, in March 2014, 
but maintained the original credit rate of $0.0015 per share for 
executions of MPL Orders that provide liquidity that currently exists 
in the Price List.\16\ After several months of member organization 
activity using MPL Orders, the Exchange now believes that a decrease to 
the applicable fee and

[[Page 53479]]

increase to the applicable credit are reasonable. These changes should 
encourage additional utilization of MPL Orders on the Exchange. MPL 
Orders provide opportunities for market participants to interact with 
orders priced at the midpoint of the PBBO, thus providing price 
improving liquidity to market participants and increasing the quality 
of order execution on the Exchange's market, which benefits all market 
participants.
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    \15\ See Securities Exchange Act Release No. 71452 (January 31, 
2014), 79 FR 7267 (February 6, 2014) (SR-NYSE-2014-05).
    \16\ See Securities Exchange Act Release No. 71684 (March 11, 
2014), 79 FR 14758 (March 17, 2014) (SR-NYSE-2014-09).
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    MPL Orders are not be [sic] eligible for any tiered or additional 
credits or reduced fees, even if the MPL Orders contribute to a member 
organization qualifying for such pricing. The Exchange therefore also 
believes that the proposed pricing is reasonable because, even though 
the $0.0025 fee would be lower than the $0.0027 fee proposed for other 
non-Floor broker executions that remove liquidity, the fee for MPL 
Order executions of a member organization that removes liquidity would 
remain constant, even if a member organization qualifies for tiered or 
volume-based pricing.
    The resulting fee also is reasonable because it would be lower than 
the rates on NASDAQ.\17\ For example, NASDAQ charges $0.0027 per share 
to execute against resting midpoint liquidity, which is greater than 
both the existing $0.0026 per share rate and the proposed $0.0025 per 
share rate that would apply to MPL Orders. The resulting credit is 
reasonable because it would be within the range of credits that are 
available on NASDAQ for midpoint liquidity--currently between $0.0014 
and $0.0020 per share.
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    \17\ See supra note 14.
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    The proposed change is equitable and not unfairly discriminatory 
because MPL Orders increase the quality of order execution on the 
Exchange's market, which benefits all market participants. The Exchange 
also believes that the proposed changes are equitable and not unfairly 
discriminatory because all market participants--customers, Floor 
brokers, DMMs, and SLPs--may use MPL Orders on the Exchange and because 
all market participants that use MPL Orders would be subject to the 
same fee or credit, as is currently the case.
Non-Floor Broker Transactions (Including DMMs)
    The Exchange believes that the proposed fee increase for non-Floor 
broker transactions that remove liquidity is reasonable because non-
Floor brokers would continue to receive credits for their transactions 
that provide liquidity on the Exchange, including (i) for member 
organizations that add liquidity that satisfies certain thresholds 
under the Tier Adding Credits, (ii) for DMMs under the DMM credits, and 
(iii) for MPL Orders under various pricing categories in the Price 
List. In this regard, the changes proposed to the Tier Adding Credits 
would result in lower qualification thresholds for the Tier 1 and Tier 
2 Adding Credits and would result in both higher and lower 
qualification thresholds for the Tier 3 Adding Credit, with a higher 
corresponding Tier 3 Adding Credit rate. The resulting fee also is 
reasonable because it would continue to be consistent with, and in some 
cases lower than, the applicable rate on NASDAQ.\18\ For example, the 
standard fee for removing liquidity from NASDAQ in both NASDAQ-listed 
and NYSE-listed securities is $0.0030 per share, which is higher than 
the $0.0027 per share proposed herein.
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    \18\ Id.
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    The proposed changes to the qualifications for the Tier Adding 
Credits are reasonable because they would simplify the applicable 
requirements. Member organizations could more easily track whether 
their activity will satisfy the applicable thresholds. With respect to 
the Tier 1 and 2 Adding Credits, the applicable thresholds would be 
decreased, which is reasonable because it would encourage member 
organizations to add liquidity to the Exchange at levels that would 
qualify the member organization for the corresponding credits (i.e., 
$0.0022 or $0.0020 per share, respectively). The Exchange believes that 
maintaining the RPI method of qualifying, as an alternative to MOC/LOC 
activity, is reasonable because it would continue to provide member 
organizations with an alternative way in which to qualify for the 
credit, thereby encouraging member organizations to provide higher 
volumes of RPIs, which will continue to contribute to the quality of 
the Exchange's market, particularly for retail investors, by way of 
additional price-improved interest on the Exchange available for 
execution. Regarding the Tier 3 Adding Credit, the applicable Adding 
ADV threshold would increase, while the MOC/LOC threshold would 
decrease. On balance, the Exchange believes that qualification 
requirements for the Tier 3 Adding Credit are reasonable in light of 
the proposed increase to the corresponding credit (i.e., from $0.0017 
to $0.0018 per share). Continuing to exclude DMM volume from Adding 
ADV, but including SLP and Floor broker volume, is reasonable because 
it would contribute further to member organizations qualifying for the 
Tier Adding Credits. This aspect of the proposed change also is 
equitable and not unfairly discriminatory because all similarly 
situated member organizations would pay the same rate, as is currently 
the case, and because all member organizations would be eligible to 
qualify for the rate by satisfying the related thresholds.
Floor Broker Transactions
    The Exchange believes that it is reasonable to eliminate the rate 
related to Floor broker ADV that ``steps up'' over its May 2013 ADV 
because member organizations have not increased their activity to 
qualify for this rate as significantly as the Exchange anticipated they 
would. The Exchange believes that this is equitable and not unfairly 
discriminatory because the rate would be eliminated entirely and 
because member organizations would remain able to qualify for other 
existing pricing in the Price List. This aspect of the proposed change 
would therefore result in a more streamlined Price List.
    The Exchange believes that the changes proposed to the tiered 
credits for executions of orders sent to a Floor broker for 
representation on the Exchange are reasonable because they would 
encourage additional displayed liquidity on the Exchange. This would 
also encourage the execution of such transactions on a public exchange, 
thereby promoting price discovery and transparency. The Exchange 
believes the proposed changes are equitable and not unfairly 
discriminatory because they would continue to encourage member 
organizations to send orders to the Floor for execution, thereby 
contributing to robust levels of liquidity on the Floor, which benefits 
all market participants. This is equitable and not unfairly 
discriminatory because those member organizations that make significant 
contributions to market quality and that contribute to price discovery 
by providing higher volumes of liquidity would continue to be allocated 
a higher credit.
    The Exchange believes that any member organizations that may 
currently be qualifying under the existing thresholds could qualify for 
the remaining two thresholds based on the levels of activity sent to 
Floor brokers. Moreover, the qualification requirement for the highest 
credit would be lowered, and the resulting lower credit would reflect 
the lower qualification requirement. The Exchange introduced these 
Floor broker tiered credits in early

[[Page 53480]]

2014.\19\ The Exchange now believes that elimination of the current 
4,000,000 share ADV tier would encourage higher levels of activity in 
order to qualify for the credit of $0.0022 per share (i.e., by 
satisfying the 12,000,000 share ADV threshold). This aspect of the 
proposed change also is equitable and not unfairly discriminatory 
because all similarly situated member organizations would pay the same 
rate, as is currently the case, and because all member organizations 
would be eligible to qualify for the rate by satisfying the related 
thresholds.
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    \19\ See supra note 16.
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    The Exchange believes that it is reasonable to increase the fee, 
from $0.0023 to $0.0024 per share, for Floor broker transactions that 
remove liquidity from the Exchange because the proposed new rate is 
designed to strike a balance between the fees and credits offered by 
the Exchange for removing and providing liquidity, respectively. In 
this regard, despite the increase in this fee, member organizations 
would be eligible to qualify for the proposed Floor broker adding 
credit of $0.0022 by satisfying the 12,000,000 share ADV threshold 
described above, which is 2,000,000 million shares less than the 
current threshold. This proposed rate of $0.0024 per share would also 
continue to be set at a level that is below the rate for transactions 
of non-Floor brokers that remove liquidity (i.e., $0.0027 per share, as 
described above), which is reasonable because it would encourage member 
organizations to continue to send orders to the Floor for execution.
SLP Transactions
    The Exchange believes that the proposed change related to SLP 
transactions is reasonable because it would require that an SLP add a 
greater amount of liquidity in its assigned securities, but qualifying 
SLPs would also receive a higher credit for these transactions. This 
would create an added incentive for SLPs to provide liquidity in 
assigned securities. This is reasonable because the added incentive 
created by the availability of the higher credit is reasonably related 
to an SLP's liquidity obligations on the Exchange and the value to the 
Exchange's market quality associated with higher volumes. The 
corresponding $0.0001 increase in the credit applicable to Non-
Displayed Reserve Orders, from $0.0020 to $0.0021, also is reasonable 
because it would maintain the existing $0.0005 difference between these 
order types and the otherwise applicable SLP credit (excluding MPL 
orders). The proposed changes also are equitable and not unfairly 
discriminatory because all similarly situated SLPs would pay the same 
rate, as is currently the case, and because all such member 
organizations would be eligible to qualify for the rate by satisfying 
the related thresholds, where applicable.
Retail Liquidity Program
    The Exchange believes that the proposed changes to the rates under 
the Retail Liquidity Program are reasonable. The Exchange originally 
introduced the existing rates approximately two years ago.\20\ At that 
time, the Exchange stated that, because the Retail Liquidity Program 
was a pilot program, the Exchange anticipated that it would 
periodically review applicable pricing to seek to ensure that it 
contributes to the goal of the Retail Liquidity Program, which is 
designed to attract additional retail order flow to the Exchange for 
NYSE-listed securities while also providing the potential for price 
improvement to such order flow. The proposed new rates are a result of 
this review.
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    \20\ See Securities Exchange Act Release No. 67529 (July 27, 
2012), 77 FR 46137 (August 2, 2012) (SR-NYSE-2012-30).
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    The Exchange believes that providing a credit of $0.0003 per share 
for RLP executions of RPIs against Retail Orders if the RLP satisfies 
the applicable percentage requirement of Rule 107C is reasonable 
because it would further incentivize member organizations to become 
RLPs and therefore could result in greater price improvement for Retail 
Orders. Providing a credit of $0.0003 per share for non-RLP member 
organization executions of RPIs against Retail Orders if the non-RLP 
member organization executes an ADV during the month of at least 
500,000 shares of RPIs also is reasonable because it would incentivize 
such non-RLPs to submit RPIs for interaction with Retail Orders.
    The Retail Order credit was designed to create a financial 
incentive for RMOs to bring additional retail order flow to a public 
market during the initial implementation of the Retail Liquidity 
Program. Despite the elimination of the credit, RMOs, and indirectly 
their customers, would continue to receive significant benefits in the 
form of price improvement by interacting with RPIs. Additionally, 
Retail Order executions are always considered to remove liquidity, 
whether against contra-side interest in the Retail Liquidity Program or 
against the Book.\21\ Orders that remove liquidity are generally 
charged a fee according to the Price List, but Retail Orders would 
continue to be subject to alternative pricing (i.e., no charge rather 
than a fee) that would continue to contribute to maintaining or 
increasing the proportion of retail flow in exchange-listed securities 
that are executed on a registered national securities exchange (rather 
than relying on certain available off-exchange execution methods).
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    \21\ A Retail Order is an Immediate or Cancel Order. See Rule 
107C(a)(3). See also Rule 107C(k) for a description of the manner in 
which a member or member organization may designate how a Retail 
Order will interact with available contra-side interest.
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    The Exchange notes that a significant percentage of the orders of 
individual investors are executed over-the-counter.\22\ While the 
Exchange believes that markets and price discovery optimally function 
through the interactions of diverse flow types, it also believes that 
growth in internalization has required differentiation of retail order 
flow from other order flow types. The proposed new rates would be set 
at levels that would continue to reasonably incentivize RMOs to direct 
Retail Orders to the Exchange and would contribute to robust amounts of 
RPI liquidity submitted by RMOs and non-RMO member organizations being 
available for interaction with the Retail Orders. Together, this would 
increase the pool of robust liquidity available on the Exchange, 
thereby contributing to the quality of the Exchange's market and to the 
Exchange's status as a premier destination for liquidity and order 
execution. The Exchange believes that, because Retail Orders are likely 
to reflect long-term investment intentions, they promote price 
discovery and dampen volatility. Accordingly, the presence of Retail 
Orders on the Exchange has the potential to benefit all market 
participants. For this reason, the Exchange believes that the proposed 
pricing is equitable and not unfairly

[[Page 53481]]

discriminatory and would continue to encourage greater retail 
participation on the Exchange.
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    \22\ See Concept Release on Equity Market Structure, Securities 
Exchange Act Release No. 61358 (January 14, 2010), 75 FR 3594 
(January 21, 2010) (``Concept Release'') (noting that dark pools and 
internalizing broker-dealers executed approximately 25.4% of share 
volume in September 2009). See also Mary Jo White, Focusing on 
Fundamentals: The Path to Address Equity Market Structure (Speech at 
the Security Traders Association 80th Annual Market Structure 
Conference, Oct. 2, 2013) (available on the Commission's Web site) 
(``White Speech''); Mary L. Schapiro, Strengthening Our Equity 
Market Structure (Speech at the Economic Club of New York, Sept. 7, 
2010) (available on the Commission's Web site) (``Schapiro 
Speech''). In her speech, Chair White noted a steadily increasing 
percentage of trading that occurs in ``dark'' venues, which appear 
to execute more than half of the orders of long-term investors. 
Similarly, in her speech, only three years earlier, Chair Schapiro 
noted that nearly 30 percent of volume in U.S.-listed equities was 
executed in venues that do not display their liquidity or make it 
generally available to the public and the percentage was increasing 
nearly every month.
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    The pricing proposed herein, like the Retail Liquidity Program 
itself, is not designed to permit unfair discrimination, but instead to 
promote a competitive process around retail executions such that retail 
investors would receive better prices than they currently do through 
bilateral internalization arrangements. The Exchange believes that the 
transparency and competitiveness of operating a program such as the 
Retail Liquidity Program on an exchange market, and the pricing related 
thereto, would result in better prices for retail investors. The 
proposed change is also equitable and not unfairly discriminatory 
because it would contribute to investors' confidence in the fairness of 
their transactions and because it would benefit all investors by 
deepening the Exchange's liquidity pool, supporting the quality of 
price discovery, promoting market transparency and improving investor 
protection.
    Finally, the Exchange believes that it is subject to significant 
competitive forces, as described below in the Exchange's statement 
regarding the burden on competition.
    For these reasons, the Exchange believes that the proposal is 
consistent with the Act.

B. Self-Regulatory Organization's Statement on Burden on Competition

    In accordance with Section 6(b)(8) of the Act,\23\ the Exchange 
believes that the proposed rule change would not impose any burden on 
competition that is not necessary or appropriate in furtherance of the 
purposes of the Act. Instead, the Exchange believes that the proposed 
change would encourage the submission of additional liquidity to a 
public exchange, thereby promoting price discovery and transparency and 
enhancing order execution opportunities for member organizations. The 
Exchange believes that this could promote competition between the 
Exchange and other execution venues, including those that currently 
offer similar order types and comparable transaction pricing, by 
encouraging additional orders to be sent to the Exchange for execution. 
The Exchange also believes that the proposed rule change is consistent 
with the Act in this regard, because it strikes an appropriate balance 
between fees and credits, which will encourage submission of orders to 
the Exchange, thereby promoting competition.
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    \23\ 15 U.S.C. 78f(b)(8).
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    Finally, the Exchange notes that it operates in a highly 
competitive market in which market participants can readily favor 
competing venues if they deem fee levels at a particular venue to be 
excessive or rebate opportunities available at other venues to be more 
favorable. In such an environment, the Exchange must continually adjust 
its fees and rebates to remain competitive with other exchanges and 
with alternative trading systems that have been exempted from 
compliance with the statutory standards applicable to exchanges. 
Because competitors are free to modify their own fees and credits in 
response, and because market participants may readily adjust their 
order routing practices, the Exchange believes that the degree to which 
fee changes in this market may impose any burden on competition is 
extremely limited. As a result of all of these considerations, the 
Exchange does not believe that the proposed changes will impair the 
ability of member organizations or competing order execution venues to 
maintain their competitive standing in the financial markets.

C. Self-Regulatory Organization's Statement on Comments on the Proposed 
Rule Change Received From Members, Participants, or Others

    No written comments were solicited or received with respect to the 
proposed rule change.

III. Date of Effectiveness of the Proposed Rule Change and Timing for 
Commission Action

    The foregoing rule change is effective upon filing pursuant to 
Section 19(b)(3)(A) \24\ of the Act and subparagraph (f)(2) of Rule 
19b-4 \25\ thereunder, because it establishes a due, fee, or other 
charge imposed by the Exchange.
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    \24\ 15 U.S.C. 78s(b)(3)(A).
    \25\ 17 CFR 240.19b-4(f)(2).
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    At any time within 60 days of the filing of such proposed rule 
change, the Commission summarily may temporarily suspend such rule 
change if it appears to the Commission that such action is necessary or 
appropriate in the public interest, for the protection of investors, or 
otherwise in furtherance of the purposes of the Act. If the Commission 
takes such action, the Commission shall institute proceedings under 
Section 19(b)(2)(B)- \26\ of the Act to determine whether the proposed 
rule change should be approved or disapproved.
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    \26\ 15 U.S.C. 78s(b)(2)(B).
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IV. Solicitation of Comments

    Interested persons are invited to submit written data, views, and 
arguments concerning the foregoing, including whether the proposed rule 
change is consistent with the Act. Comments may be submitted by any of 
the following methods:

Electronic Comments

     Use the Commission's Internet comment form (http://www.sec.gov/rules/sro.shtml); or
     Send an email to rule-comments@sec.gov. Please include 
File Number SR-NYSE-2014-46 on the subject line.

Paper Comments

     Send paper comments in triplicate to Secretary, Securities 
and Exchange Commission, 100 F Street NE., Washington, DC 20549-1090.

All submissions should refer to File Number SR-NYSE-2014-46. This file 
number should be included on the subject line if email is used. To help 
the Commission process and review your comments more efficiently, 
please use only one method. The Commission will post all comments on 
the Commission's Internet Web site (http://www.sec.gov/rules/sro.shtml). Copies of the submission, all subsequent amendments, all 
written statements with respect to the proposed rule change that are 
filed with the Commission, and all written communications relating to 
the proposed rule change between the Commission and any person, other 
than those that may be withheld from the public in accordance with the 
provisions of 5 U.S.C. 552, will be available for Web site viewing and 
printing in the Commission's Public Reference Section, 100 F Street 
NE., Washington, DC 20549-1090. Copies of the filing will also be 
available for Web site viewing and printing at the NYSE's principal 
office and on its Internet Web site at www.nyse.com. All comments 
received will be posted without change; the Commission does not edit 
personal identifying information from submissions. You should submit 
only information that you wish to make available publicly. All 
submissions should refer to File Number SR-NYSE-2014-46 and should be 
submitted on or before September 30, 2014.

[[Page 53482]]

    For the Commission, by the Division of Trading and Markets, 
pursuant to delegated authority.\27\
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    \27\ 17 CFR 200.30-3(a)(12).
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Kevin M. O'Neill,
Deputy Secretary.
[FR Doc. 2014-21355 Filed 9-8-14; 8:45 am]
BILLING CODE 8011-01-P