Document ID: FDA-2014-N-1794-0006
Agency: fda
Document Type: Notice
Title: Agency Information Collection Activities; Announcement of Office of Management and Budget Approval; Impact of Ad Exposure Frequency on Perception and Mental Processing of Risks and Benefit Information in 
Direct-to-Consumer Prescription Drug Ads
Posted Date: 2015-10-30T04:00Z

[Federal Register Volume 80, Number 210 (Friday, October 30, 2015)]
[Notices]
[Page 66912]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2015-27743]

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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Food and Drug Administration

[Docket No. FDA-2014-N-1794]

Agency Information Collection Activities; Announcement of Office 
of Management and Budget Approval; Impact of Ad Exposure Frequency on 
Perception and Mental Processing of Risks and Benefit Information in 
Direct-to-Consumer Prescription Drug Ads

AGENCY: Food and Drug Administration, HHS.

ACTION: Notice.

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SUMMARY: The Food and Drug Administration (FDA) is announcing that a 
collection of information entitled ``Impact of Ad Exposure Frequency on 
Perception and Mental Processing of Risks and Benefit Information in 
Direct-to-Consumer Prescription Drug Ads'' has been approved by the 
Office of Management and Budget (OMB) under the Paperwork Reduction Act 
of 1995.

FOR FURTHER INFORMATION CONTACT: FDA PRA Staff, Office of Operations, 
Food and Drug Administration, 8455 Colesville Rd., COLE-14526, Silver 
Spring, MD 20993-0002, PRAStaff@fda.hhs.gov.

SUPPLEMENTARY INFORMATION: On June 29, 2015, the Agency submitted a 
proposed collection of information entitled ``Impact of Ad Exposure 
Frequency on Perception and Mental Processing of Risks and Benefit 
Information in Direct-to-Consumer Prescription Drug Ads'' to OMB for 
review and clearance under 44 U.S.C. 3507. An Agency may not conduct or 
sponsor, and a person is not required to respond to, a collection of 
information unless it displays a currently valid OMB control number. 
OMB has now approved the information collection and has assigned OMB 
control number 0910-0803. The approval expires on September 30, 2018. A 
copy of the supporting statement for this information collection is 
available on the Internet at http://www.reginfo.gov/public/do/PRAMain.

    Dated: October 26, 2015.
Leslie Kux,
Associate Commissioner for Policy.
[FR Doc. 2015-27743 Filed 10-29-15; 8:45 am]
BILLING CODE 4164-01-P