Document ID: FEMA-2021-0032-0001
Agency: fema
Document Type: Notice
Title: Agency Information Collection Activities: Proposed Collection; Comment Request; Ready Campaign PSA Creative Testing Research
Posted Date: 2022-03-01T05:00Z

[Federal Register Volume 87, Number 40 (Tuesday, March 1, 2022)]
[Notices]
[Pages 11455-11456]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2022-04256]

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DEPARTMENT OF HOMELAND SECURITY

Federal Emergency Management Agency

[Docket ID: FEMA-FEMA-2021-0032; OMB No. 1660-0139]

Agency Information Collection Activities: Proposed Collection; 
Comment Request; Ready Campaign PSA Creative Testing Research

AGENCY: Federal Emergency Management Agency, Department of Homeland 
Security.

ACTION: 60-Day notice of renewal and request for comments.

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SUMMARY: The Federal Emergency Management Agency (FEMA), as part of its 
continuing effort to reduce paperwork and respondent burden, invites 
the general public to take this opportunity to comment on an extension, 
without change, of a currently approved information collection. In 
accordance with the Paperwork Reduction Act of 1995, this notice seeks 
comments concerning the Ready Campaign, which is a national public 
service advertising (PSA) campaign in support of FEMA's mission and is 
designed to educate and empower Americans to prepare for and respond to 
emergencies including natural and man-made disasters.

DATES: Comments must be submitted on or before May 2, 2022.

ADDRESSES: To avoid duplicate submissions to the docket, please submit 
comments at www.regulations.gov under Docket ID FEMA-2021-0032. Follow 
the instructions for submitting comments.
    All submissions received must include the agency name and Docket 
ID. Regardless of the method used for submitting comments or material, 
all submissions will be posted, without change, to the Federal 
eRulemaking Portal at http://www.regulations.gov, and will include any 
personal information you provide. Therefore, submitting this 
information makes it public. You may wish to read the Privacy and 
Security Notice that is available via a link on the homepage of 
www.regulations.gov.

FOR FURTHER INFORMATION CONTACT: Patricia Lea Crager; Director, Ready 
Campaign; at 404-695-5962 or [email protected]. You may 
contact the Information Management Division for copies of the proposed 
collection of information at email address: [email protected].

[[Page 11456]]

SUPPLEMENTARY INFORMATION: This collection is in accordance with 
Executive Orders 12862 and 13571 requiring all Federal Agencies to 
survey customers to determine the kind and quality of services they 
want and their level of satisfaction with existing services. The 
Government Performance and Results Act (GPRA) requires Federal agencies 
to set missions and goals and to measure agency performance against 
them. The GPRA Modernization Act of 2010 requires quarterly performance 
assessments of government programs for the purposes of assessing agency 
performance and improvement. FEMA is collecting information through 
focus groups to improve its public service advertising campaign on 
disaster preparedness.

Collection of Information

    Title: Ready Campaign PSA Creative Testing Research.
    Type of Information Collection: Extension, without change, of a 
currently approved information collection.
    OMB Number: 1660-0139.
    FEMA Forms: FEMA Form FF-305-FY-21-100 (formerly 008-0-21), 
Recruitment Screener; FEMA Form FF-305-FY-21-101 (formerly 008-0-22), 
Focus Group Discussion Guide.
    Abstract: FEMA proposes conducting qualitative research in the form 
of focus groups in order to test creative concepts developed for FEMA's 
national Ready Campaign PSA campaign, which aims to educate and empower 
Americans to prepare for and respond to emergencies. The research will 
help determine the clarity, relevance, and motivating appeal of the 
concepts prior to final production of the advertising.
    Affected Public: Individuals or households.
    Estimated Number of Respondents: 90.
    Estimated Number of Responses: 90.
    Estimated Total Annual Burden Hours: 58.
    Estimated Total Annual Respondent Cost: $2,277.
    Estimated Respondents' Operation and Maintenance Costs: $0.
    Estimated Respondents' Capital and Start-Up Costs: $0.
    Estimated Total Annual Cost to the Federal Government: $53,860.

Comments

    Comments may be submitted as indicated in the ADDRESSES caption 
above. Comments are solicited to (a) evaluate whether the proposed data 
collection is necessary for the proper performance of the agency, 
including whether the information shall have practical utility; (b) 
evaluate the accuracy of the agency's estimate of the burden of the 
proposed collection of information, including the validity of the 
methodology and assumptions used; (c) enhance the quality, utility, and 
clarity of the information to be collected; and (d) minimize the burden 
of the collection of information on those who are to respond, including 
through the use of appropriate automated, electronic, mechanical, or 
other technological collection techniques or other forms of information 
technology, e.g., permitting electronic submission of responses.

Maile Arthur,
Deputy Director, Information Management Division, Office of the Chief 
Administrative Officer, Mission Support, Federal Emergency Management 
Agency, Department of Homeland Security.
[FR Doc. 2022-04256 Filed 2-28-22; 8:45 am]
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