cometadata/datacite-titles-descriptions-related-identifiers huggingface dataset:
DOI: 10.14457/rmutr.res.2026.8
title: Determinants of Brand Loyalty: A Case Study of Caf? Amazon

description: This study examined factors affecting brand loyalty among Caf? Amazon customers in Bangkok, Thailand. The hypothesized variables—including service quality, food and beverage quality, functional quality, green space within the caf?, staff knowledge, and atmosphere—were expected to positively impact brand loyalty. The research instrument was a survey questionnaire distributed to respondents for data collection. The researchers collected 305 complete questionnaires, and the data were analyzed using descriptive statistics and multiple regression analysis. Most respondents were young adults, primarily male, with bachelor’s degrees, who visited mainly for coffee or tea, spending 101–150 THB and 31–45 minutes per visit. Smoothies/Frappes and Thai milk tea/iced tea were the most frequently consumed drinks, while pastries and cakes were the most popular food items. The results showed that only service quality, food and beverage quality, and green space within the caf? had a statistically significant positive effect on brand loyalty.
DOI: 10.14457/rmutr.res.2026.9
title: Factors Affecting Consumer Purchasing Decisions for Hydraulic Rods in Thailand

description: This research investigates the factors influencing consumer decision-making in the purchase of hydraulic rods in Thailand. The elements considered include brand awareness, brand consciousness, price consciousness, quality consciousness, service quality, and logistics service quality. The sample consisted of 322 participants who had purchased hydraulic rod products in Thailand. The gender distribution of respondents was roughly equal, with most aged between 41 and 50 years old, and the majority being business owners. Their companies were primarily distributors in the industrial sector in Samut Prakan, operating for 11–20 years, and employing fewer than 10 staff members. Most respondents purchased hydraulic rods on a monthly basis, with an annual expenditure of less than 50,000 Baht. Their current payment terms were cash on delivery, though they preferred a 60-day credit period. Both the current and preferred delivery time was the same—one day after placing the order. The findings revealed that brand awareness, logistics service quality, and service quality had a significant positive impact on consumer purchasing decisions at the 0.01 significance level. The study employed a quantitative method using survey questionnaires, supported by semi-structured interview guides. Data were analyzed with descriptive statistics and multiple regression analysis.
DOI: 10.14457/rmutr.res.2026.10
title: Factors Affecting Consumers’ Purchase Decisions on Fabric Softener in Bangkok and the Metropolitan Region

description: This study examined the effects of perceived value, price consciousness, quality consciousness, sales promotions, fragrance influence, and subjective norms on consumer purchase decisions for fabric softeners in Bangkok and the metropolitan region. Data was collected from 311 respondents through a survey questionnaire and analyzed using multiple regression. Results indicated that respondents represented a broad age range, with most between 30–39 years old, and generally preferred 1,000–1,500 ml packages, with Downy as the most popular brand. The results further show that quality consciousness, fragrance influence, and perceived value positively shape purchase decisions, while price consciousness, sales promotions, and subjective norms had no significant effect at significant level of .01. These findings suggest that fabric softener brands should emphasize product quality, long-lasting fragrance, and overall consumer value to strengthen engagement and competitiveness in the market.
DOI: 10.14457/rmutr.res.2026.11
title: Factors Influencing Customer Loyalty among Starbucks Coffee Customers in Bangkok Thailand

description: The objective of this study was to examine the factors affecting Customer Loyalty among Starbucks Coffee customers in Bangkok, Thailand. The hypothesized variables are originality of design, visual appeal, quality of service, product quality, store atmosphere, brand experience, and brand equity were expected to have an impact on customer loyalty. The findings were as follows: most respondents were female and between 30 to 39 years old. They held master’s degrees and were employed in the private sector. Their monthly expenses ranged from 10,001 to 20,000 THB, and most spent between 1,001 to 2,000 THB per month at Starbucks. The results indicated that only store quality of service and atmosphere had a statistically significant positive effect on brand loyalty at the 0.05 level. The population consisted of Starbucks customers in Bangkok, Thailand, and the sample included 310 respondents. The research instrument was a survey questionnaire, which was distributed to respondents for data collection. Descriptive statistics and multiple regression analysis were used to analyze the data.
DOI: 10.14457/rmutr.res.2026.12
title: Factors Influencing Customers’ Repurchase Intention for NIVEA Skincare Products in Bangkok

description: This study investigates the factors influencing customer repurchase intention for NIVEA skincare products in Bangkok. The factors examined include social media influencers, brand trust, customer brand engagement, attitude toward advertisements, celebrity attractiveness, celebrity credibility, and perceived quality. The sample comprised 306 respondents, primarily female, single, aged 18–29, holding a bachelor’s degree, and currently students earning 15,000–30,000 baht per month. Most respondents were Asian and regularly used NIVEA products, with an average monthly spending of 600–999 baht. The results revealed that only attitude toward advertisements and brand trust had significant positive effects on repurchase intention. The research employed a quantitative approach using survey questionnaires, complemented by semi-structured interview guides. Data were analyzed using descriptive statistics and multiple regression analysis.
DOI: 10.14457/rmutr.res.2026.13
title: Feasibility Study in Fruit Processing Community Enterprises at Hua Hin District, Prachuap Khiri Khan Province

description: The feasibility study of the fruit processing community enterprise in Hua Hin District, Prachuap Khiri Khan Province, aimed to develop a business plan for the fruit processing community enterprise in Hua Hin District, Prachuap Khiri Khan Province, and to examine the feasibility of the business through a financial business assessment. The research methodology was both qualitative and quantitative as mixed-method study, conducted by interviewing community enterprise operators with a business operation of at least three years, selected from 63, and selecting one in Prachuap Khiri Khan Province. The feasibility of the business was assessed through quantitative financial performance analysis. The research results revealed that the fruit processing community enterprise was established to solve problems and create economic opportunities for the community. It aims to encourage the community to utilize local resources and process fresh fruits, which are low in harvest season, to add value to the products. This can create a community economy through food preservation and satisfy consumer demand by processing fruits for maximum benefit. The emphasis is on using quality resources and taking into account the reduction of environmental impacts, reducing the loss of rotten fruits in the community when fruit prices are low. The financial results showed that the investment was able to be back within 1 week, the return on investment was 168.61 percent, the return on sales was 26.54 percent, the present value of net profit was equal to 4,557.70 satang, the profit index was equal to 1.02, and the net return was equal to 68.59 percent. Payback period within 1 year or 7 months and 4 days, resulting in the possibility of a fruit processing business being able to invest sustainably. Strengths help community enterprises to be strong by using community resources to create added value. Weaknesses include lack of management skills and making profits in marketing. Educational institutions have brought knowledge to disseminate to community enterprises to gain expertise in business operations and promote more online marketing.
DOI: 10.14457/rmutr.res.2026.14
title: Guidelines for Enhancing the Potential of Industrial Management Students through Collaborative Robot-Based Learning Models

description: The transformation of Thailand's industrial sector under the industry 4.0 era, as defined by the Thailand Development Master Plan 2025-2027, has forced many sectors to adapt to the changing situation. This also necessitates urgent adjustments to the increasingly competitive Thai higher education sector, particularly within the country and within ASEAN. Especially in the field of industrial management, which is a field of study that applies knowledge in many areas to achieve maximum effectiveness for the learners. Furthermore, it can enhance the overall capabilities of Thai education. This research explores the integration of collaborative robots into teaching and learning, simulating various learning situations through an operating system. The study found that designing learning activities using collaborative robots resulted in appropriate curricula and activities based on integrated, cross-disciplinary learning approaches. Furthermore, the ADDIE instructional design model can be used to plan experiments and improve activities to address essential 21st century skills. Collaborative robotics learning represents a highly potential approach for developing sustainable skills in industrial management students.
DOI: 10.14457/rmutr.res.2026.15
title: High-Energy-Density Supercapacitors Based on WO3/rGO Nanocomposite Electrodes with PVA/KOH Gel Electrolyte

description: This study explores high-energy-density supercapacitors based on tungsten trioxide/reduced graphene oxide (WO3/rGO) nanocomposites synthesized via a microwave-assisted method. Although supercapacitors offer fast charge–discharge, long cycle life, and high power density, their limited energy density remains a challenge. WO? provides abundant redox activity but suffers from poor conductivity, while reduced graphene oxide (rGO) offers high conductivity but limited capacitance. Integrating the two materials yields a synergistic effect that enhances electrochemical performance. WO3/rGO nanocomposites were prepared by dispersing GO with WCl? under microwave irradiation, followed by composite formation. Structural analyses using X-ray diffraction (XRD), X-ray photoelectron spectroscopy (XPS), and field-emission scanning electron microscopy (FESEM) confirmed the reduction of GO, homogeneous dispersion of WO3 nanoparticles (~22 nm), and the formation of polycrystalline WO3 domains on rGO sheets. Electrochemical evaluation was conducted with a 2 M PVA/KOH gel electrolyte in a solid-state configuration. The WO?/rGO electrode achieved a high specific capacitance of 697.29 F?g??, energy density of 24.21 Wh?kg??, and power density of 2,258.06 W?kg??. It also maintained ~651 F?g?? after 5000 cycles, demonstrating excellent stability. These results highlight WO3/rGO nanocomposites as promising electrode materials for flexible and environmentally sustainable supercapacitors.
DOI: 10.15468/dl.a6sg62
title: Occurrence Download

description: A dataset containing 767 species occurrences available in GBIF matching the query:
{
 "and" : [
 "BasisOfRecord is Occurrence evidence",
 "HasCoordinate is true",
 "HasGeospatialIssue is false",
 "TaxonKey is Prunella vulgaris",
 "Year 2005-2025"
 ]
}

 The dataset includes 767 records from 12 constituent datasets; see https://api.gbif.org/v1/occurrence/download/0007834-260108223611665/datasets/export for details.
 
Data from some individual datasets included in this download may be licensed under less restrictive terms.
DOI: 10.14457/rmutr.res.2026.16
title: Investigation and analysis of online teaching in higher vocational colleges during the epidemic period —— Take the accounting and e-commerce majors of Heilongjiang Vocational College of Agricultural Engineering as an example

description: The outbreak of COVID-19 at the end of 2019 has had a profound impact on traditional teaching methods in vocational colleges, prompting a rapid shift toward online education. This study takes the Accounting and E-commerce programs at Heilongjiang Agricultural Engineering Vocational College as a case study. Through questionnaire surveys and data analysis, it examines the current status, effectiveness, and challenges of online teaching during the pandemic, and proposes potential strategies for improvement. The findings indicate that blended teaching models, combining online and offline approaches, are gradually maturing in vocational education. However, there remains considerable room for enhancement in areas such as communication and interaction, resource availability, and post-class guidance.
DOI: 10.14457/rmutr.res.2026.17
title: Mainstreaming Rain Gardens into Chiang Rai's Sustainable Development Agenda: A Desk-Based Policy Framework

description: Urban flooding and wetland degradation remain persistent challenges for secondary cities in Northern Thailand, including Chiang Rai. Conventional drainage and flood-control measures are limited in their ability to manage high-intensity rainfall while also supporting biodiversity and community well-being. This paper develops a desk-based policy framework to mainstream rain gardens as a nature-based solution (NbS) within Chiang Rai's sustainable development goals. Drawing on international literature on Japanese rain garden design and global low-impact development (LID) practices, the study adapts technical principles such as infiltration media layers, micro-topographic water retention, and plant zoning for potential use in tropical northern Thailand. Secondary data, including urban planning documents, national climate adaptation strategies, and open-source geospatial datasets, are synthesized to identify opportunities for integrating local governance. The framework proposes three pathways: (i) regulatory measures, like adding rain garden credits into urban building codes and stormwater management guidelines
description: (ii) incentive mechanisms, such as fee reductions or recognition schemes for schools and community institutions that implement rain gardens
description: and (iii) educational programs, positioning rain gardens as living laboratories within schools and public spaces to enhance environmental literacy. While the analysis is conceptual and does not rely on primary field data, it illustrates how Japanese-inspired rain gardens can offer multifunctional benefits, such as flood mitigation, water quality improvement, urban cooling, and cultural-ecological value, if incorporated into Chiang Rai's policies and education systems. The paper concludes by presenting rain gardens as scalable, culturally adaptable NbS that align with Thailand's commitments to the Sustainable Development Goals (SDGs 6, 11, 13, and 15) and provide a practical pathway for resilient urban futures in the Mekong borderlands.
DOI: 10.14457/rmutr.res.2026.18
title: Nutritional Upgrading and Climate Change Mitigation in Fresh Pasta via Co-Fortification with Cricket Powder and Riceberry Flour

description: In this study, fresh pasta made from refined wheat was reformulated by replacing 0, 5, 10, and 15% (w/w) of the flour with house-cricket (Acheta domesticus) powder. In comparison, riceberry rice flour was kept constant at 5%. Increasing cricket content decreased aw from 0.948 ? 0.003 to 0.931 ? 0.002 and lowered moisture from 32.83 ? 0.10% to 31.95 ? 0.09%. However, protein content increased from 11.30 ? 0.46% to 15.93 ? 0.25%, and dietary fiber grew from 2.26 ? 0.06% to 2.73 ? 0.04%. The product color changed from pale yellow (L* 80.03) to muted purple-brown (L* 68.73), yet cooking loss stayed below 4% in all samples, indicating no technological drawbacks. All formulations met international thresholds for fresh pasta concerning dry matter (? 68%), protein (? 8% d.b.), and safety (aw &lt; 0.95)
description: blends with ? 5% cricket qualified for the EU/ASEAN “source of protein” claim. A cradle-to-factory-gate screening-LCA revealed that replacing 15% of wheat flour with cricket powder plus 5% riceberry flour reduced the dough’s carbon footprint from 1.30 to 1.21 kg CO?-eq per kg—a 6.9% reduction in GHG emissions—while a 10% cricket substitution resulted in a 5.4% decrease. On a per-ton basis, the 15% formulation would avoid approximately 90 kg CO?-eq per ton compared to traditional wheat pasta, excluding additional credits from insect frass valorization. Sensitivity analysis (?25% emission factor variation) confirmed a robust savings range of 3–10%. Overall, the results demonstrate that co-fortifying fresh pasta with up to 15% cricket powder and 5% riceberry flour produces a product that is microbiologically safer, higher in protein, and richer in fiber, while reducing cradle-to-grave GHG emissions by about 7%. Thus, this approach offers a scalable pathway to incorporate edible insects and pigmented rice coproducts into premium chilled pasta lines, supporting circular bioeconomy initiatives and climate change mitigation efforts.
DOI: 10.14457/rmutr.res.2026.19
title: Study on the Thermal Performance of a Lightweight Solar Wall Chimney with a Thermoelectric Generation Module

description: This paper presents an experimental study on the thermal performance of a Lightweight Solar Wall Chimney with a thermoelectric generation module (LSWCT) compared to a Simple Cement Board Wall (SCW). The LSWCT features double-wall panels constructed from 8 mm-thick cement with a 0.01 m air gap. To enhance the natural ventilation rate, the external wall is painted black. Two openings, measuring 0.10 x 0.80 m?, are located at the bottom (on the room side wall) and the top (on the ambient side glass pane). Additionally, a single thermoelectric module (MT2-1, 6-127) measuring 40 x 40 mm is installed with a rectangular fin heat sink positioned in the middle of the Lightweight Solar Wall Chimney. The LSWCT was integrated into the south facade of a model house with a volume of 2.016 m? (1.20 m in height and 0.80 m in width). For comparison, another house model with the same dimensions incorporating the Simple Cement Wall was utilized. Experimental results indicated that the indoor temperature and heat transfer through the south wall of the LSWCT were significantly lower than those observed in the SCW room. Therefore, the proposed LSWCT concept emerges as a promising alternative for various applications, including indoor ventilation, reduction of wall heat gain, and electricity generation.
DOI: 10.14457/rmutr.res.2026.20
title: The Characterisation of Intergenerational Social Support Needs Based on the Virtual Community Douban Group

description: This study focuses on the Cross-Age Group Troubles Exchange group on Douban, a popular Chinese social media platform, as its primary research subject. Through systematic analysis of 1,446 user-generated posts within this digital forum, the study examines the discursive patterns through which multi-generational users articulate anxieties and negotiate mutual support. Employing computational methodologies including Latent Dirichlet Allocation (LDA) topic modeling and lexicon-based sentiment analysis, three dominant thematic clusters are identified: marital relationships, familial obligations, and career progression trajectories, each demonstrating significant age-cohort correlations. These dialogues reveal both transgenerational emotional resonance and statistically verifiable intergenerational divergences. Affective analysis further indicates that 83.6% (n=1,209) of posts manifest constructive help-seeking behaviors, thereby empirically substantiating virtual communities' efficacy as social support infrastructures. The research elucidates the operational mechanisms whereby cross-age digital collectives’ mediate anxiety through digitally facilitated peer interactions, advancing novel theoretical propositions regarding the evolutionary dynamics of online social support ecosystems.
DOI: 10.14457/rmutr.res.2026.21
title: The Effects of Work Motivation and Social Support on Job Performance among Indonesian migrant workers in Taiwan

description: According to data from the Taiwan Ministry of Labor, Taiwan has become a major destination for Indonesian migrant workers, with over 301,549 individuals employed across sectors such as manufacturing, fisheries, and domestic caregiving as of November 2024. These workers contribute significantly to Taiwan’s economic growth and social development. However, they often face various challenges, including language barriers, cultural differences, and stressful work environments, which may negatively affect their overall performance. These factors can influence both their motivation and job performance. While individual skills and abilities are essential for effective job performance, external factors—such as social support and social support—also play a critical role. Social support encompasses various forms of assistance individuals receive from their environment, including emotional, informational, and material aid provided by family members, supervisors, or colleagues. Therefore, this study aims to examine the influence of work motivation and social support on job performance among Indonesian migrant workers in Taiwan. A quantitative research approach was adopted, involving 203 respondents selected through purposive sampling. Data were collected using structured questionnaires and analyzed using SPSS, incorporating descriptive statistics, reliability testing, factor analysis, correlation analysis, and multiple regression analysis. The results indicate that both work motivation and social support have positive and statistically significant effects on job performance. These findings underscore the importance of fostering supportive and equitable working conditions for migrant workers. The study recommends that employers and policymakers implement targeted strategies to enhance worker motivation and support systems. Such strategies include the implementation of structured mentorship programs, culturally sensitive language and integration training, the provision of mental health support services, and the development of fair employment policies that promote career advancement and ensure equal treatment.