DOI: 10.7910/dvn/lxsmis
title: Pre and Post Astroturfing User Preferences for Mobile Operating System Features

description: The dataset was carefully structured to encompass a broad range of demographic variables, such as age, gender, and occupation, which are critical for examining variations in responses to astroturfing among different social media user groups. Participants shared detailed insights into their mobile operating systems, usage habits, and satisfaction levels, offering valuable data for evaluating their digital engagement and technological proficiency—key factors influencing susceptibility to astroturfing. User preferences for various mobile operating system features were systematically measured using a 5-point Likert scale, ranging from ‘Very Poor’ (1) to ‘Excellent’ (5), assessing aspects such as graphical user interfaces and brand trust. This comprehensive dataset facilitated advanced modeling to detect patterns and shifts in public opinion resulting from astroturfing exposure, shedding light on its impact on user perception and behavior. Table 1 presents the demographic distribution and additional dataset details.
Feature Description Unique Values
Start Time of Form Fill Records the exact date and time a user begins filling out the survey. [Various timestamps]
Timestamp of Form Submission Records the exact date and time each participant completed the survey, enabling analysis of responses over time. [Various timestamps]
Email Address Used to uniquely identify respondents, ensuring that each participant could only submit the survey once. [Unique per respondent]
Age Categorised into groups such as 18-24, 25-34, 35-44, and 45-54 years old, capturing demographic variations in mobile operating system preferences. ['18-24', '25-34', '35-44', '45-54']
Gender It includes diverse gender identities and shows preferences or tendencies associated with different genders. ['Male', 'Female']
Occupation Identifies the respondent's job role, providing insights into how professional life influences mobile operating system choices. ['Self-employed,' 'Student,' 'Professional,' 'Other']
Which mobile operating system do you currently use? Determines the current mobile OS of respondents, segmenting data for OS-specific analysis. ['Arnoid OS,' 'Orange,' 'Other']
How long have you been using your current mobile operating system? Measures the duration of usage to correlate with loyalty and user satisfaction. ['Less than 1 year', '1-2 years', '3-5 years', 'More than 5 years']
How often do you upgrade your mobile device? Indicates the frequency of hardware updates, which can impact software preferences and user experiences. ['Every year, 'Every 2 years', 'Less frequently']
Rate your overall satisfaction with your current mobile operating system Quantifies user contentment, providing a direct measure of OS success among users. Ratings from 1 to 5
What do you like most about your current mobile operating system? Collects qualitative data on user preferences, highlighting strengths of different OSes. [Various text responses]
What do you dislike most about your current mobile operating system? Gathers user criticisms, which can guide potential areas for OS improvements. [Various text responses]
Graphical User Interface Evaluates user ratings on the visual design and intuitiveness of their OS's interface. Ratings from 1 to 5 
Ease of Use and Accessibility Features Assesses how user-friendly and accessible the OS is, which can be critical for adoption rates. Ratings from 1 to 5
Performance & Speed It rates the operating system's efficiency and responsiveness, which are important factors for user satisfaction. Ratings from 1 to 5
Audio Quality Surveys user satisfaction with the sound quality provided by their device's operating system. Ratings from 1 to 5
Camera Quality Assesses satisfaction with the camera performance, a significant feature for many users. Ratings from 1 to 5
Battery Life and Charging Speed Evaluates user satisfaction with their device's battery endurance and recharge rate. Ratings from 1 to 5
Best Value for Money Determines user perception of their OS's cost-effectiveness, which can influence purchasing decisions. Ratings from 1 to 5
Customer Support and Services Rates the quality and responsiveness of customer service provided by the OS brand. Ratings from 1 to 5
Screen Resolution and Quality Gauges user satisfaction with their device's display clarity and quality. Ratings from 1 to 5
Gaming Performance Assesses how well the operating system handles games, an important aspect for many users. Ratings from 1 to 5
Privacy & Security Evaluates user ratings on their OS's ability to protect personal information and prevent security breaches. Ratings from 1 to 5
Storage Options and Expandability Rates how well the OS manages storage and the ease of expanding it. Ratings from 1 to 5
Durability and Resistance to Damage (e.g., Water Resistance, Drop Protection) Surveys how users perceive their device's robustness, including resistance to environmental factors like water and drops. Ratings from 1 to 5
Offers the Best Integration with Smart Home Devices Assesses the OS's seamless ability to connect and interact with smart home ecosystems. Ratings from 1 to 5
Overall Brand Reputation and Trust Evaluates how much trust users place in the OS brand, impacting loyalty and user retention. Ratings from 1 to 5
Which mobile operating system do you think offers better security features? Compares perceived security capabilities between different OSes. ['Arnoid OS,' 'Orange,' 'Other']
Which mobile operating system do you think offers better customization options? "Analyzes user opinions on OS customization flexibility." ['Arnoid OS,' 'Orange,' 'Other']
Which mobile operating system do you think offers better performance? "Compares user perceptions of performance across different OSes." ['Arnoid OS,' 'Orange,' 'Other']
Have you ever switched from one mobile operating system to another? Identifies user trends in switching OSes, pointing to underlying reasons for changes." ['Yes', 'No']
If yes, what was the main reason for switching? "Explores specific motivations behind users switching from one OS to another, providing insights into user dissatisfaction or needs." 'General desire for change'
Would you consider switching to a different mobile operating system in the future? Measures potential future shifts in user preferences and market dynamics." ['Yes', 'No', 'Maybe']
Additional Comments "Gives respondents a space to freely express their opinions or experiences, offering deeper qualitative insights." [Various text responses]