cometadata/datacite-titles-descriptions-related-identifiers huggingface dataset:
DOI: 10.14457/tu.the.2018.397
title: Attitude, perception, and knowledge of Thai people toward green condominium buildings

description: The effects of pollution and environmental issue become increasingly important in Thailand nowadays. As buildings are found to be one of the biggest consumers of energy as well as producer of greenhouse gases, “Green Buildings” in Thailand were first introduced in 2007 and have grown from 55 buildings in 2012 to 240 buildings in 2017 (Umsakul, 2018). This means that the demand for sustainable design and construction in Thailand is increasing rapidly. It is found by Yudelson (2018) that “Green building is one that considers and reduces its impact on the environment and human health”. The purpose of this research is to understand the level of knowledge, perception, and attitude of Thai adult citizens toward green condominium in order to develop green condominium industry in Thailand. This research was done by two research designs, exploratory research and descriptive research methods to gather primary and secondary data. Exploratory research design consists of a trustworthy secondary data, and in-depth interviews. The descriptive research design was done using quantitative research in gathering the data, thus self-administered online questionnaire was employed in this section. The quantitative data collected from questionnaires were analyzed using the Statistical Package for the Social Sciences (SPSS). Findings from this research showed that most of the respondents got a wrong understanding about green building, their level of knowledge was still low. But after respondents were educated about green building and its benefits, their perception and attitude were high and having a significant relationship with health-conscious and environmental conscious behavior. From the analysis, the perception of consumers had a strong relationship with the willingness to pay a price premium. The level of knowledge and perception should be raised in order to improve the attitude.
DOI: 10.15468/ucbc0l
title: On some extinct reptiles and batrachia from the Judith River and Fox Hills beds of Montana

description: This dataset contains the digitized treatments in Plazi based on the original journal article Cope ED (1876): On some extinct reptiles and batrachia from the Judith River and Fox Hills beds of Montana. Proceedings of the Academy of Natural Sciences of Philadelphia 28: 340-359, DOI: 10.5281/zenodo.3368363
DOI: 10.17632/f9cfvj93cf.1
title: Data of Mindfulness, Mental Fatigue and Thought Suppression among practitioners and non- practitioners of Nichiren Daishonin's Buddhism

description: This study shows the relationship between mindfulness, thought suppression and mental fatigue overall and in practitioners of Nichiren Diashonin’s Buddhism in adult participants. The sample included 150 adult participants (75 Buddhism Practicing Respondents and 75 Buddhism non- practicing Respondents). The assessment of responses to three self-rating scales namely Mental fatigue Scale, White Bear Suppression Inventory and Mindfulness Attention Awareness Scale indicated that there was significant positive correlation between thought suppression and mental fatigue and significant negative correlation between mindfulness and thought suppression and negative correlation between mindfulness and mental fatigue. In case of mindfulness and mental fatigue, there was no significant difference in the two groups. However for thought suppression, there was a significant difference among practitioners of Buddhism and Non Buddhist practitioners.
DOI: 10.14457/tu.the.2018.398
title: Development of carbon quantum dots with chitosan encapsulation for biosensor application

description: Carbon Quantum Dots (CQDs), which was synthesized from succinic acid and glycerol through the esterification reaction, was used to increase the efficiency of fluorescence intensity as well as with chitosan encapsulation. The results showed the achieved highest fluorescence intensity. The encapsulation of 0.10 mg/mL CQDs and 0.20% chitosan showed the highest the percent of encapsulation was 17.954±0.73. The cytotoxicity of Carbon Quantum dots and chitosan had been studied with Staphylococcus aureus by using 0.25 mg/mL Carbon Quantum dots, 0.20% chitosan and CQDs-CH (0.10 mg/mL CQDs, 0.20% w/v chitosan). These results indicated that 0.25 mg/mL Carbon Quantum dots, 0.20% chitosan and CQDs-CH (0.10 mg/mL CQDs, 0.20% w/v chitosan) are exhibited non-toxicity for Staphylococcus aureus, which confirms that the Carbon Quantum dots and chitosan acted as eco-friendly biological. Moreover, the trial of antibiotics (vancomycin) together with the main material (CQDs-CH) was determined as being a biosensor for S. aureus detection. The results of this research can be used as a guideline for the use of Carbon Quantum dots for further biosensor applications.
DOI: 10.14457/tu.the.2018.399
title: ผลกระทบของฟังก์ชันเชื่อมโยงและตัวแบบที่มีผลต่อช่วงความเชื่อมั่นสำหรับพารามิเตอร์ส่วนประกอบแบร์นูลลี

description: งานวิจัยนี้มีจุดประสงค์เพื่อศึกษาผลกระทบของฟังก์ชันเชื่อมโยงที่แตกต่างกัน 3 ฟังก์ชัน ได้แก่ ฟังก์ชันเชื่อมโยงลอจิต ฟังก์ชันเชื่อมโยงโพรบิต และฟังก์ชันเชื่อมโยงคอมพลีเมนทารีล็อก-ล็อก สำหรับตัวแบบปัวซงค่าศูนย์เฟ้อ (Zero-inflated Poisson: ZIP) ตัวแบบปัวซงค่าศูนย์ผันแปร (Zero-altered Poisson: ZAP) ตัวแบบทวินามเชิงลบค่าศูนย์เฟ้อ (Zero-inflated Negative Binomial: ZINB) และตัวแบบทวินามเชิงลบค่าศูนย์ผันแปร (Zero-altered Negative Binomial: ZANB) โดยทั่วไปเกณฑ์สารสนเทศของอะกะอิเกะ (Akaike Information Criterion: AIC) จะถูกนำมาใช้เพื่อเปรียบเทียบตัวแบบ แต่อย่างไรก็ตาม ค่า AIC ยังไม่สามารถบ่งบอกได้ว่าตัวแบบที่ดีที่สุดนั้นจะให้ค่าความน่าจะเป็นคุ้มรวม (Coverage Probability: CP) ของพารามิเตอร์ส่วนประกอบแบร์นูลลีเท่ากับระดับของช่วงความเชื่อมั่นที่กำหนดไว้ นอกจากนี้ยังศึกษาผลกระทบของพารามิเตอร์ส่วนประกอบแบร์นูลลี (π) หรือสัดส่วนของข้อมูลศูนย์ร่วมกับค่าเฉลี่ยของการแจกแจงปัวซงและทวินามเชิงลบ (λ) โดยใช้เกณฑ์ในการเปรียบเทียบ 3 เกณฑ์ คือ เกณฑ์สารสนเทศของอะกะอิเกะ (AIC) ค่าประมาณความน่าจะเป็นคุ้มรวม (CP) ของช่วงความเชื่อมั่นแบบวัลด์สำหรับพารามิเตอร์ส่วนประกอบแบร์นูลลี (π) และความยาวช่วงเฉลี่ย (Average Length: AL) จากการศึกษาพบว่า ฟังก์ชันเชื่อมโยงไม่มีผลต่อ AIC CP และ AL ของทุกตัวแบบ ในขณะที่สัดส่วนของข้อมูลศูนย์ (π) และค่าเฉลี่ยของการแจกแจงปัวซงและทวินามเชิงลบ (λ) ส่งผลกระทบต่อค่า AIC CP และ AL
DOI: 10.14457/tu.the.2018.400
title: The impact of enterprise risk management (ERM) adoption on firm performance of Thai listed companies in Stock Exchange of Thailand

description: Majority of researches in Western context support enterprise risk management (ERM) theory that ERM adoption helps increasing firm value while only some of them indicate the contradictory findings. This study aims to find out whether such ERM theory is hold in Thai context by exploring the influence of 2017 COSO ERM adoption on the financial performance of Thai publicly listed firms in SET100 from 2015 to 2017. Following the technique used in previous studies, ordinary least squares (OLS) regression is selected to test the expected relationship. However, this study finding is that ERM adoption decreases firm value instead of increasing it. The recommendations for future research are either to use a time series approach or to compare ERM adoption and value of firms including measures of institutional strength and other market factors in different markets.
DOI: 10.14457/tu.the.2018.401
title: Social media factors that impact intention to renovate accommodation of Thai consumers

description: Social media has become one of the importance elements in people’s lives including home improvement and renovation. It involves with people in many ways throughout people’s decision-making process. This study focuses on social media factors that impacts consumer intention to renovate their accommodation among Thai consumers by investigating on consumer’s behavior and attitudes.This research has been conducted by using both exploratory and descriptive researches. Exploratory research was conducted with secondary research and six in-depth interviews of renovator and non-renovator. Descriptive research was conducted by self-administered questionnaires, which was distributed through online channels to 150 Thai respondents across the country in order to understand about consumer’s attitude and behavior of accommodation renovation and social media. Subsequently, the data obtained from exploratory and descriptive researches was analysed by deploying statistical techniques, such as ANOVA, t statistics test, cross tabulation analysis, and simple linear regression analysis, in order to disclose consumer insights.This study discovers that there is no statistic difference between Thai renovator and non-renovator in term of attitude towards accommodation renovation. Yet, in term of behavior, renovator tends to improve their accommodation more frequently than non-renovator. Social media platforms, such as YouTube and Pinterest, can be used to increase consumer’s intention to renovate by increasing the visibility of content to consumers. This study also discloses that there are two types of social media users, which are social media surfer, who intensively use various social media platforms, and social media follower, who uses only well-known social media platform to update their information.
DOI: 10.14457/tu.the.2018.402
title: How food delivery impact on clean food eating behavior

description: Thailand is very famous for food. There are a variety kind of foods and many restaurants from fine dining to food stalls. But the eating behavior of Thai people has been changing from the past. They are more time-constraint and seek for more convenience. Hence, there is a gap in the market for food delivery. In addition, it was found that more than 89% of Thai consumer want to consume food and beverage which good to their health, freshness, and no toxic. The objective of the study is to understand the eating behavior food delivery of customer in Thailand. And understand the factor which influences customer to order the food deliver in Thailand. The study set independent variables which were situation, menu, price, demographic, past experience, and location as hypothesis. The dependent variables are How many times to order food delivery per month, Budget for ordering food delivery per meal, and budget for ordering food delivery per month. Hence, it would be benefit for reader who wants to grow the business and food delivery service.Both qualitative and quantitative research were used in the study. After had got the information from secondary data, in-depth of interview was conducted to find the insight and set key variables for developing the quantitative research. For quantitative research, an online questionnaire was conducted. The questionnaire was analyzed by using the Statistical Program for the Social Sciences (SPSS). The data was examined using frequencies, percentages, analysis of variances (ANOVA), correlations, other appropriate statistical analysis as deemed necessary.The findings from the study found that two of the most influential factors to order the food delivery are past order experience and variety of menu. The restaurant owner can get these factors to trigger customer to order food delivery.
DOI: 10.17632/mt6fph6v2c.1
title: Data for: Syllable-internal corrective focus in Korean

description: The paper related to this dataset examines the realization and scope of syllable-internal corrective focus in Korean. This acoustic study investigates prominence modulation at the sub-syllable level using a corrective focus task, examining duration and pitch, with particular attention to distinctions reflecting the gestural composition of Korean tense and lax consonants. The segmental focus production is elicited by responding to a question "Is X between the tree and Y'?" with Y' having a single segmental contrast with a target nonce-word (e.g., komanat, komatan). The recorded response sentences uploaded here as Supplemental Data have a form of "No, X is between the tree and Y," where Y is the target tri-syllabic nonce-word (e.g., komatat). Complementary (control) post-focus utterances are obtained by answering the question "Is Z between the tree and Y?" so that the word (Z) preceding the target nonce-word (Y) is focused. Speakers were 16 young adults speaking Seoul Korean. The data files include all raw audio (wav) files used for data analysis. The paper’s results show that the scope of focus is not much smaller than the interval of syllable and that focus effects are manifested with systematic variations depending on the gestural structures, i.e., consonants, active during the domain of a focus gesture, irrespective of the elicited focus position within the syllable. Moreover, the findings provide support for an interaction between focus modulation and pitch accentual gestures. This work was supported by a grant to Dani Byrd from the NIDCD [DC003172]. Reference: Oh & Byrd (to appear). Syllable-internal Corrective Focus in Korean. Journal of Phonetics.
DOI: 10.14457/tu.the.2018.403
title: Factor influencing the adoption process of cloud accounting software for Thai SME business

description: Cloud accounting software is a combination of the cloud computing service and accounting software that monitors and collects data through the cloud server. The global cloud accounting market size was $2,630 million USD in 2017 (QYResearch Group, 2018). In Thailand, cloud accounting softwares are still at the primary stage of development which reflects a lack of acknowledgement and low consumer awareness. The purpose of this study is to identify factors influencing Thai SME business owners to adopt cloud accounting softwares.The research was conducted by using both exploratory research and descriptive research designs to gain an overview of the market and insight from the respondents. The exploratory research included secondary research and in-depth interviews. The descriptive research used an online questionnaire to collect data. The sampling procedure for both methods is convenience sampling through personal connection.The respondents are mainly categorized into two groups as current users and non-current users. The awareness and the acknowledgement of cloud accounting is quite low. Most of the respondents know cloud accounting from browsing on the Internet. More than half of non-current users were dissatisfied with the current accounting system. The non-current users’ selection criteria for using accounting system were user-friendly interface and compatibility with their own business type. Furthermore, online backup and disaster recovery was a critical factor to encourage them to become a current user. However, high switching cost and credibility of the software owner were the main preventing factors for non-current users to adopt cloud accounting. Even though cloud accounting offers the new functions/features to non-current users, those factors did not encourage non-current users to adopt cloud accounting software.
DOI: 10.14457/tu.the.2018.404
title: How social media influences purchasing decision for costume jewellery

description: The Jewellery and Gems industry is a major industry that generates approximately 83.9 billion baht of circulating money in the nation’s economic system. It has secured a position among the world’s top ten exporters both in terms of “Fine Jewellery” and “Costume Jewellery”. Especially for the costume jewellery, the value of sales reached 11.6 billion baht in 2018, which is an increase of approximately 9% growth. Mostly, this type of jewellery is purchased by middle-class women who prefer to seek the alternative choices, which may be cheaper in price and have more varieties of design, but yet still look like the authentic fine jewellery. This research objectives of his independent study were to conduct research on the factors influencing the purchasing decisions towards costume jewellery made by middle-class income women, and also to understand their customer usage behaviour of social media, which triggers their buying process. The research techniques that were used are mainly the “Qualitative Method”. Secondary data was gathered from the trusted sources from both online and offline channels. Primary data came from 5 to 7 people using a “Focus Group” technique in the early stage in order to understand the overview of the thoughts and attitudes from the real consumers. The “In-depth interview” technique involved people who are middle-class income women, with different ages and incomes, who have recently purchased costume jewellery (within the past 6 months). They were interviewed to investigate the proposed research objectives. After collecting all of needed information, the technique of “Content Analysis” was used to formulate the findings of this research.The results were analysed to show the usage behaviour of social media and how social media tools influence purchasing decisions towards costume jewellery. The results indicated that social media has revolutionised people’s way of life. It is being used as a tool for connecting people together, communicating for personal or work purposes, updating real time information, and most importantly, creating an opportunity for businesses as a medium for buyers and sellers. Thai people who are middle-class income women tend to use LINE, Facebook, Instagram and Pinterest as their primary social media tools. Regarding the factors that influence purchasing decisions for costume jewellery, there are the price of products, the uniqueness and creativity of the design, and the reputation of brands. In addition, the customer ratings from the previous consumers and the reviews from friends or social media influencers are also key factors for buying the costume jewellery for this group of consumers.This overall research took approximately seven months to complete. The focus group process was done in December 2018, the in-depth interview process was finished in March 2019, the data analysis process was conducted during March-April 2019, and the file of this completed report was submitted in May 2019, accordingly.
DOI: 10.14457/tu.the.2018.405
title: Major factors that influence offline and online jewelry purchase in Thailand

description: The study of “Major factors that influence offline and online jewelry purchase in Thailand” represents a social topic in applied marketing focusing on technology. The first objective is to identify key decision factors of purchasing jewelry online and offline. A second objective is to determine segments of jewelry customers. And the last objective is to identify most effective marketing activities for jewelry business.To understand offline and online jewelrypurchase in Thailand, the marketing research will be conducted in both exploratory and descriptive research which focus on both qualitative and quantitative research. Starting with exploratory research by using secondary research and in-depth interview. Following by descriptive research using online questionnaires. The data analysis will be using SPSS to analyze the survey.This report aims to understand major factors that influence offline and online jewelry purchase in Thailand in order to identify characteristics of jewelry customers and create effective communication strategy for both online and offline channels. Data will be collected mainly by in-depth interview and survey questionnaire. The collected data will then be analyzed by SPSS. The research period is from October 1, 2018 to May 31, 2019.
DOI: 10.14457/tu.the.2018.406
title: A study of the factors that can influence the adoption of specialty coffee shops among Thai millennials in Bangkok

description: The Specialty Coffee industry in Thailand has just recently been established in the last few years, but it can now be considered a significant phenomenon in the Thai coffee industry. The main reason for this is that there is support from both public and private organizations, including the government policies and the Specialty Coffee Association of Thailand (SCATH), and therefore, farmers in several provinces have a higher level of intention and motivation to grow specialty coffee. As a result of cultivating specialty coffee, Thai coffee farmers can produce a superior quality of coffee beans that provides them with higher incomes and also helps the value chain become more sustainable. Thus, the Research Objectives are as follows: 1) To understand the specialty coffee industry in Thailand by focusing on the evolution of this industry, the specialty coffee concept, and the current specialty coffee situation in Thailand, and 2) To determine the factors that can influence the adoption of specialty coffee shops by Coffee Aficionados, including the 7Ps Marketing mix, Consumer characteristics, External social influences, and the Consumer behaviors of Coffee Aficionados.The Research Design included exploratory and descriptive research which were conducted in order to gain insights and detailed information. The exploratory research consisted of secondary research and ten in-depth interviews. The information was validated through the descriptive research involving 170 respondents who are Coffee Aficionados.According to the key findings, the marketing mix had effects on the perceptions of Coffee Aficionados. The top three factors are P-People, P-Product and P-Process respectively. The majority of the respondents were male and graduated with a bachelor’s degree. They are currently working as an office worker with an average monthly income of 15,000 - 30,000 Baht. They prefer to visit specialty coffee shops that are recommended by their friends and family. After completing the analysis, the consumer characteristics of Coffee Aficionados could be divided into three groups, which are Coffee quality seekers, Meticulous people, and Value seekers. The specialty coffee shops in Bangkok should focus mainly on the Meticulous people because they are the majority of the people who consider themselves to be Coffee Aficionados. Meticulous people prefer to visit specialty coffee shops that have a good store concept and also have creative signature menu items available for them. Therefore, an effective marketing plan would be to capture their attention by offering these two important factors.