cometadata/datacite-titles-descriptions-related-identifiers huggingface dataset:
DOI: 10.14457/tu.the.2017.385
title: Types of sale promotions that influence Thai female millennial on purchasing apparel product category in m-commerce

description: This study examines the types of sales promotions that influence Thai female millennials on purchasing apparel product in M-Commerce under the topic of applied in marketing which online seller who sell apparel product via M-commerce can apply this study. Two methods of research have conducted this study which are exploratory and descriptive. For exploratory research, secondary research and in-depth interview have been applied for key findings. For descriptive research, the online questionnaire has been distributed to key findings. Those key findings will shape out the main objective of this study which to determine the perception, behavior, attitudes of current Thai Female Millennials toward M-commerce and the types of promotion that they prefer the most to influence their purchase at the end. This study will be helpful to online seller and online shopping marketing manager in order to understand this particular segment and to shape out their marketing strategy to increase their conversion rate in M-commerce of the apparel product category. From the key finding, I have determined that the respondents nearly shopped more than 3 times per month. They tend to shop at Facebook page and online shopping mall mobile application as following. They tend to shop within 23 minutes. Product Quality and Design is the most important attributes that they consider with the clear and detail product description that can allow the consumer to review and gather information is the essential for the apparel product category. For the sale promotion types, I can conclude that the price off and free shipping are the types of promotion that influence the consumer the most.
DOI: 10.14457/tu.the.2017.386
title: Prospect funders’ intentions to fund on reward-based crowdfunding platforms in Thailand

description: Despite being well established worldwide with value over $16.2 billion since 2014 (Massolution, 2015), crowdfunding industry in Thailand is still in a very early stage of development. The immaturity of this industry attributes to limited understanding of stakeholders, especially funders. As a result, this research intended to uncover the underlying reasons by investigating solely on Thai consumers who are considered to be potential funders. This study focuses on defining the means to encourage Thais to fund on a crowdfunding project. Objectives of this research are 1) to determine key influences on funder’s funding decision, 2) to test how those determined factors impact prospect funder’s perception of campaign creators’ creditability and trustworthiness, as well as their intention to fund crowdfunding projects, and 3) to identify consumer’s profiles. This study used both exploratory and causal research design to capture industry overview and consumer insight. Based on the exploratory study, quality signal, herding behavior and social influence were concluded as three most influential factors that would stimulate consumers to fund a crowdfunding project. These variables were then tested in relative to prospect funder’s perception toward creator’s trustworthiness and credibility which in turn would drive funder’s funding decision. The research was completed with 240 valid responds derived from eight experimental treatment scenarios (30 participants per scenario).The research results showed that these factors did not cause prospect funder to perceive creator’s ability differently nor drive their funding intention. Knowledge and understanding about crowdfunding terminology and application were still the main obstacle that prevented prospect funders to denote dissimilarity among tested factors. However, personal preference played a vital role in grabbing consumer’s attention as the main goal of committing in crowdfunding projects was to get the products/rewards offered. Research results also exhibited that funders’ personal affection toward crowdfunding campaigns drives their intention to fund, however the amount of committed funding depends on their earnings.  Funder’s age and education level also have an effect on their purchase decision. Additionally, innovation and exclusivities hold a key to success in stimulating funder’s action.
DOI: 10.23725/083d-4633
title: NWD631259.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD631259.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/18yp-j847
title: NWD790098.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD790098.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/2cjw-0889
title: NWD711451.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD711451.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/2tr4-vh72
title: NWD631489.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD631489.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/2xy7-x879
title: NWD871193.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD871193.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/45th-vm07
title: NWD949618.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD949618.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/6g4n-pp11
title: NWD631555.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD631555.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/7722-4s18
title: NWD711467.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD711467.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/7f2k-h894
title: NWD789673.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD789673.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/82s4-9336
title: NWD631534.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD631534.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/87gt-3k13
title: NWD949857.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD949857.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/8aah-ex07
title: NWD949138.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD949138.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/8v04-ph50
title: NWD871201.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD871201.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/8yd0-sz46
title: NWD789626.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD789626.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/8z8r-jn64
title: NWD950047.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD950047.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/9cgf-d420
title: NWD871456.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD871456.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/a2ad-3q42
title: NWD789790.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD789790.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/bzss-4596
title: NWD871656.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD871656.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/crkq-4f04
title: NWD790096.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD790096.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/d2pv-w280
title: NWD789778.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD789778.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/dw9x-9r53
title: NWD789975.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD789975.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/e3ss-y659
title: NWD631471.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD631471.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/esgt-f958
title: NWD949416.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD949416.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/fkcy-2292
title: NWD711808.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD711808.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/fzvt-1v94
title: NWD949890.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD949890.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/gt5q-2152
title: NWD631725.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD631725.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/h2vt-ar64
title: NWD711474.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD711474.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/jnjw-xg28
title: NWD631258.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD631258.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/pf8s-nw62
title: NWD711437.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD711437.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/px82-gm63
title: NWD949330.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD949330.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/px8x-t124
title: NWD949527.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD949527.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/sb9b-2v33
title: NWD631150.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD631150.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/sqsq-6q14
title: NWD871298.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD871298.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/sqza-9673
title: NWD711745.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD711745.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/tyam-es57
title: NWD871121.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD871121.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/vy4y-b228
title: NWD789478.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD789478.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/xjvk-pn33
title: NWD711423.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD711423.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/yjg6-0a10
title: NWD711853.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD711853.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/yqcy-5e77
title: NWD871175.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD871175.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/yvxe-fw88
title: NWD871117.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD871117.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/zvn6-j269
title: NWD631188.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD631188.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.25549/wpacards-c8-143549
title: WPA household census for 2233 AVON STREET, Los Angeles
DOI: 10.25549/wpacards-c8-143630
title: WPA household census for 1540 CURRAN STREET, Los Angeles
DOI: 10.25549/wpacards-c8-144961
title: WPA household census for 120 MILNA AVENUE, Los Angeles County
DOI: 10.25549/wpacards-c8-145042
title: WPA household census for 124 MCNESS AVENUE, Los Angeles County
DOI: 10.25549/wpacards-c8-145729
title: WPA household census for 118 SLAUSON AVENUE, Los Angeles County
DOI: 10.25549/wpacards-c8-145810
title: WPA household census for 258 BURKE STREET, Los Angeles County
DOI: 10.25549/wpacards-c8-148079
title: WPA household census for 922 3/4 RECORD AVE, Los Angeles County
DOI: 10.25549/wpacards-c8-148847
title: WPA household census for 635 CYPRESS AVE, Los Angeles
DOI: 10.25549/wpacards-c8-150463
title: WPA household census for 2041 HANCOCK ST, Los Angeles
DOI: 10.25549/wpacards-c8-150529
title: WPA household census for 2001 GATES, Los Angeles
DOI: 10.25549/wpacards-c8-165318
title: WPA household census for 747 INDIANA AVE, Los Angeles County
DOI: 10.25549/wpacards-c8-165574
title: WPA household census for 518 WESTMINSTER AVE, Los Angeles County
DOI: 10.25549/wpacards-c8-165988
title: WPA household census for 6807 CIMARRON AVE, Los Angeles County
DOI: 10.25549/wpacards-c8-166244
title: WPA household census for 1851 W 68TH ST, Los Angeles County
DOI: 10.25549/wpacards-c8-166500
title: WPA household census for 2065 W 70TH ST, Los Angeles County
DOI: 10.25549/wpacards-c8-167200
title: WPA household census for 1129 Downey Avenue, Los Angeles County

description: NOTE: Coordinates are not accurate as they were derived by hand from a Gillespie Guide (1939), a Thomas Brothers Atlas (1941), and Google Maps (2015).
DOI: 10.25549/wpacards-c8-168268
title: WPA household census for 1771 E 103RD ST, Los Angeles County
DOI: 10.25549/wpacards-c8-168524
title: WPA household census for 1761 E 108 ST, Los Angeles County
DOI: 10.25832/household_data/2017-11-10
title: Household Data

description: Detailed household load and solar generation in minutely to hourly resolution. This data package contains measured time series data for several small businesses and private households relevant for household- or low-voltage-level power system modeling. The data includes solar power generation as well as electricity consumption (load) in a resolution up to single device consumption. The starting point for the time series, as well as data quality, varies between households, with gaps spanning from a few minutes to entire hours. In general, data is adjusted to fit uniform, regular time intervals without changing its validity.  Except for small gaps, filled using linear interpolation. The numbers are cumulative power consumption/generation over time. Hence overall energy consumption/generation is retained in case of data gaps. Measurements were initially conducted in 3-minute intervals, later in 1-minute intervals. Data for both measurement resolutions are published separately in large CSV files. Additionally, data in 15 and 60-minute resolution is provided for compatibility with other time series data. Data processing is conducted in Jupyter Notebooks/Python/pandas.
DOI: 10.25832/national_generation_capacity/2017-07-07
title: National generation capacity

description: Aggregated generation capacity by technology and country. This data package comprises technology-specific aggregated generation capacities for European countries. The generation capacities are consistently categorized based on fuel and technology. For each European country, various references are used ranging from international (e.g. ENTSOE or EUROSTAT) to national sources from e.g. regulatory authorities. The input data is processed in the script linked below.
DOI: 10.14457/tu.the.2017.387
title: Consumer behavior and purchase decision towards LINE MAN (an on demand food delivery) in Bangkok

description: Due to the upward trend of mobile internet users and the increasing demand in connecting an online platform to offline businesses, O2O e-commerce has been developed and becomes the next trend that helps connect offline service providers to customers. LINE MAN is a pioneer of O2O platform in Thailand which provides an on-demand delivery service. Growth opportunity in Thai market is considerably high if entrepreneurs can develop a technology to enhance their business and have a good understanding on consumers’ behavior and purchase decision towards online to offline platform. This study investigated a contemporary topic in applied marketing focusing on technology area of marketing knowledge. Objectives of this research are to understand consumer behavior in adoption process and barrier to adoption factors towards LINE MAN, an on-demand food delivery service, as well as identify influencing of motivation factors on adoption of on-demand food delivery service, and examine consumer segmentation. Results showed the most working women in Thailand are likely to adopt on-demand food delivery service of LINE MAN. They are trendy and trust in online shopping environment. Their beliefs in O2O value are the pursuit of quick and easy, high quality and inexpensive. Personal influences is the main impact to their attitude, trial, and purchase decision. On the other hand, the main barrier to adopt this service is in a stage of need recognition. Most non-users did not consider or have no problem about finding their meals. Surprisingly, technology capability is not an obstacle.
DOI: 10.14457/tu.the.2017.388
title: Consumers' journey map of non-surgical cosmetic procedures and their loyalty towards beauty clinic brands in Thailand

description: This research in applied marketing is a descriptive research of consumers’ journey map of non-surgical cosmetic procedures and their brand loyalty towards clinics in Thailand. The research had the objectives to examine consumers’ journey map of non-surgical cosmetic procedures. A sample of 20 individuals were selected using convenience sampling method, whereby the qualified individuals must have underwent non-surgical cosmetic procedures at least once and must reside in Bangkok Metropolis. Data were collected from in-depth interviews and secondary research. The touchpoints in the consumers’ journey map and factors that affected each touchpoint along the journey map were determined. According to the results from 20 in-depth interviews, it was evident that the consumers’ journey map of non-surgical cosmetic procedures comprised of: 1) Awareness; 2) Consideration; 3) Purchase; and 4) Repeat. Moreover, based on the results of in-depth interviews, the sample can be divided into two groups: price-sensitive group and quality-oriented group. These two groups were categorized based on their journey map, demographics, and brand loyalty. It was discernible that price-sensitive consumers emphasized on value for money and had little to no brand loyalty towards beauty clinics. On the contrary, quality-oriented consumers emphasized on the quality of the clinic and it’s perceived social status, and had high brand loyalty towards beauty clinics. After taking into consideration the findings of this research, it is necessary for clinics to initially identify the types of their customers, specifically whether they are price-sensitive or quality-oriented. Upon such identification, it is significant to determine the key touchpoints pertaining to each type of customers in order to optimize those touchpoints for attainment of brand loyalty.
DOI: 10.14457/tu.the.2017.389
title: Customer loyalty with clean food delivery service providers in Bangkok 

description: Nowadays healthy lifestyles are increasing in popularity across the world, and in Bangkok also. More people shifting to weight loss plans and gym-life, an alongside market for food that good for health like “clean food” has also take place to accomplish this new way of lifestyle. The word “clean food” use to describe food that are un or minimally processed making them as closely as possible to their regular form. That means holding whole foods like whole grains, vegetables, and fruits. It also means severing back on preservatives, additives, unhealthy fats, refined grains and large quantities of salt and sugar.Consumers who live in Bangkok are more likely to use food delivery service because Bangkok is known for terrible traffic. So they seek for services to help them live conveniently. That makes clean food delivery service is one of their favorite choice. But with so massive choices in the market at this present day., providers become choice waiting to be selected. It is not easy to make consumers continually remain loyal as they have temptations to switch to other providers. Increase of dynamism and competitiveness in the market, stimulates providers of clean food delivery services to focus on the customer loyalty. Customer loyalty is very important because keeping one customer cost much less than getting a new one.Qualitative research was conducted by one-on-one interviewing with fifteen qualified interviewees who are currently eat or used to eat clean food and currently use or used to use clean food delivery service.Result of this study show different behaviors among consumers, most consumer are not loyal to the service providers. Only a few of consumers were loyal to one provider. The switching costs of changing service providers are low because there are many providers that provide same benefits in the market. The results also show that service quality explicitly induces customer satisfaction and customer loyalty. Service quality responsibly influences customer loyalty.
DOI: 10.14457/tu.the.2017.390
title: A study of future impact of aging society in Thailand

description: As the fertility rate declines and the average life expectancy increases, Thailand is becoming an aging society. Aging population increase while young and working age population decrease which means that young and working age population will be struggling to take care of seniors. Both private and government sectors have to concern about the problems that will occur in the near future.To better understanding the social, economic and general impact on the healthcare industry of this aging society, marketing research was conducted with qualitative research. Exploratory research was conducted by secondary research from various credible sources, in-depth interviews and observations in order to get insightful information and trends about the future impact on Thai society.The purpose of this study then is to gain insightful to this aging society in order to determine suitable opportunities and practices for both private and government sectors. The findings will not only benefit the private sectors and government to be prepared in terms of business opportunities and government policy, but also provide a deep understanding of its impact and so preparing society at large for future change.
DOI: 10.14457/tu.the.2017.391
title: Barriers that prevent Thai adults from listening to music via online music streaming

description: As Thailand is entering the 4.0 era, the government has begun to actively engage in the development of infrastructure in preparation for the emergence of new technologies. Under the influence of smartphones and 4G internet, along with the introduction of music streaming services, the music-listening behavior of Thai people have shifted towards music streaming channels. Nonetheless, it is still apparent that the majority of Thai adults aged 30 years or above are still listening to music via traditional channels.This research had the primary objectives to gain a better understanding of the barriers that prevent Thai adults from using music streaming services, while enabling these companies to develop appropriate strategies to educate and capture customers. This study employed a qualitative research method by conducting in-depth interviews on 15 non-music streaming users aged 30 years or above via face-to-face or telephone. The questions in the interview script were semi-structured questions. Moreover, both purposive and snowball sampling methods were exercised to acquire the targeted respondents.The key findings of this research provided a profound insight into the barriers that prevent Thai adults from listening to music via online music streaming services. According to the results, such barriers include the fact that they were satisfied with their current music channels and they were not willing to pay for using the full features of music streaming services. Likewise, the technological complexities of downloading and using music streaming services further discouraged many Thai adults from using such services. With that respect, it is significant for music streaming companies to educate Thai adults on how to use music streaming services and create awareness of the advantages of streaming services by employing the concept of value co-creation.
DOI: 10.23725/04yy-rm48
title: NWD712156.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD712156.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/0rt9-7e62
title: NWD871659.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD871659.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/1bz6-9q63
title: NWD871974.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD871974.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/1caw-7167
title: NWD950256.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD950256.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/1yz9-y392
title: NWD790331.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD790331.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/2cng-1a56
title: NWD711910.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD711910.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/2j6a-e832
title: NWD790231.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD790231.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/2v1v-e071
title: NWD790143.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD790143.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/37qx-rg02
title: NWD632728.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD632728.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file