DOI: 10.3886/icpsr38770
title: Measuring Mindset and Attitude Shifts in State and Community Leaders, United States, 2020-2022
title: Archival Version

description: The Measuring Mindset and Attitude Shifts in State and Community Leaders (MMAS) project, funded by the Robert Wood Johnson Foundation (RWJF), explores the attitudes that city, state, and organization leaders have toward factors that influence health and well-being. The goals of the survey are to understand: (1) which attitudes are associated with intention to engage in behaviors perceived to advance a Culture of Health, (2) how these attitudes may differ across sectors, subgroups, and respondent characteristics, and (3) how RWJF could cultivate these attitudes through RWJF programming and grant making.
description: The goal of the survey is to learn what community leaders think are important drivers of actions and policies that promote health and well-being in their respective cities and states across the country.
description: The survey was fielded in two consecutive 22-week phases. Phase 1 launched in late December 2020, with the release of 12,193 sample members, and was fielded through May 2021. Phase 2 launched in late October 2021, with the release of 5,174 sample members, including 935 sample members identified by Phase 1 survey respondents and 4,239 sample members selected prior to Phase 1 as a backup sample. The Phase 2 survey was fielded from October 2021 through March 2022. Both phases used a push-to-web design, with paper survey and telephone survey follow-up. Fielding began by offering the web survey, then added the paper survey, and lastly, completing the survey by telephone. In both phases, four letters (advance letter and three reminder letters) and three questionnaire packets were mailed. Each questionnaire packet included a cover letter, paper questionnaire, and return postage-paid envelope. All letters were personalized, contained log-in information to access the web survey, and a toll-free number to call with questions or to complete the survey by telephone. A colorful study brochure and a token incentive of a study-branded magnet were included in the first two mailings. An invitation email and several reminder emails to sample members for whom we had an email address were also sent. Emails were personalized and included a hyperlink to the survey. Sample members were dialed multiple times to try to complete a survey. Mailings, emails, and telephone calls were staggered over the 22-week field period.
description: Weight variables for state-level and city-level analysis, as well as state and city-level analysis combined, are present. More information on weighting is available in the Sample, Survey, and Analysis Procedures documentation.
description: Response Rates: Across both survey phases completed a total of 5,450 surveys were completed, achieving a response rate of 32 percent.
description: Presence of Common Scales: Several Likert-type scales were used.
description: When selecting the sample of leader positions at the state level, the study stratified by state and by a 12-level categorization of leader positions based on the sector of their organization. The study selected the city-level sample of leader positions in two stages, first selecting a sample of 325 cities and then selecting a sample of leader positions within each of those cities. More information on sampling is is available in the Sample, Survey, and Analysis Procedures documentation.
description: Datasets: DS1: Measuring Mindset and Attitude Shifts in State and Community Leaders, United States, 2020-2022
description: City, state, and organization leaders in the United States. Smallest Geographic Unit: Census region
description: mail questionnaire; telephone interview; web-based survey