cometadata/datacite-titles-descriptions-related-identifiers huggingface dataset:
DOI: 10.14457/tu.the.2019.455
title: A study of key factors influencing the intention of Thai consumers in purchasing books online

description: Digital transformation plays an important role in these days. This situationalso affects consumers' behavior change and changes the key factors of the business,including the book market. Thai book businesses also face a problem regarding the shiftin consumer's purchasing behavior. Online shopping has brought about the paradigmshift in the way consumers are shopping in today's world. The main objective of thisstudy focuses on a contemporary topic in applied marketing, specifically in key factorsand insights on Thai consumers' behaviors and attitudes that influence the intention ofpurchasing book(s) online.The research methodology was composed of both qualitative andquantitative method. Secondary research and 11 in-depth interview were conducted tounderstand the characteristics of Thai consumers and discover consumers' behaviors inpurchasing book(s) via an online platform in the previous two years, and to help designthe online questionnaire. After that, the questionnaire was launched to 339 respondents.The result were analyzed using Statistical Package for the Social Science (SPSS). And3 in-depth interviews to understand the perspective of people in the book businesstowards book purchasing users and the trend of the book business in the future.The finding of this study demonstrated that the vast majority of respondentsare Thai consumers who purchased book online are age 23-40 years old due to the majority of these respondents with amount 219 respondents. Also, the group isconsidered potential customers for online publishing businesses because people in thisgroup show the frequency of internet usage and tend to increase more in the future. Theresearch has found that media consumption has a tremendous influence on customers’decision making, including the technological advancement that offers convenientaccess on smartphone and product purchasing on website and social media, such asFacebook, Line, Instagram and twitter. Also, this group of customers focuses onconvenience, ease and fast delivery in which publishing businesses have become to beaware and adapted to the change of customer behaviors. As a result, the findingscategorize customers into 4 groups: People who are interested in 1) Special offers andprivilege; 2) Variety/discount and system support; 3) Service support and 4) Deliveryservice. Above all, designing marketing strategy is an important factor that will helppublishing companies maintain customer experience better.
DOI: 10.14457/tu.the.2019.456
title: A study of perceptions and barriers towards intelligent convenience stores in Bangkok

description: The study is a perception and barriers analysis of the intelligent convenience store, which has been launched in many countries nowadays. It involves the integration of technology to eliminate the check-out process to save time for customers. With the convergence of physical convenience stores, smartphones, store application, and cashless payment to offer a better shopping experience, creating a faster time spending in the store, and decreasing loss sales rate at the same time. However, technology has a high cost of investment and has limitation, and it needs to communicate and acknowledged customers to achieve brand loyalty and business goals. The study aims to understand the independent variables that affects the probability of customer’s behavior. The study shown the industry overview and barrier to enter the Bangkok market. In-depth interviews conducted to understand perception and barriers from selected respondents for analysis. Perceptions motivate the customer to buy in the intelligent convenience store such as tech-savvy, cashless payment security.
DOI: 10.21227/n7ne-nw65
title: Optimal feature configuration for malware detection datasets

description: Datasets consiting of features extracted from API calls, network activity and Cuckoo signatures of 19994 public files of different types.
DOI: 10.5281/zenodo.2616467
title: REP related 18-mer DNA (Hpar1) - Diffraction data

description: Diffraction dataset.
DOI: 10.5281/zenodo.2616594
title: REP related 18-mer DNA (Chom22) - Diffraction Data

description: Diffraction dataset.
DOI: 10.5281/zenodo.2531566
title: REP related 18-mer DNA (Chom22Br) - Diffraction Data

description: REP related 18-mer DNA (Chom22Br)
DOI: 10.5281/zenodo.2616593
title: REP related 18-mer DNA (Chom22) - Diffraction Data

description: Diffraction dataset.
DOI: 10.5281/zenodo.2616466
title: REP related 18-mer DNA (Hpar1) - Diffraction data

description: Diffraction dataset.
DOI: 10.5281/zenodo.2531565
title: REP related 18-mer DNA (Chom22Br) - Diffraction Data

description: REP related 18-mer DNA (Chom22Br)
DOI: 10.5281/zenodo.3756201
title: Anomalous datasets for 6UG0 and 6VXT

description: <strong>1. Anomalous map coefficient files (*.pha) in a format understood by the program Coot (<em>Emsley P, 2010</em>) for display of the density.</strong> <strong>2. CCP4 map files (*.map) in order to display in PyMol (The PyMOL Molecular Graphics System, Version 2.0 Schrödinger, LLC.).</strong> <strong>3. A list of attachments</strong> a. File name: 6UG0_Fig_1c_1f_Data_collected_at_7140eV - The electron density in fig 1 (C) and (F) b. File name: 6UG0_Fig_2a_2d_Data_collected_at_7100eV - The electron density in fig 2 (A) and (D) c. File name: 6UG0_Fig_S7b_S7d_Data_collected_at_7100eV - The electron density in fig S7 (B) and (D) d. File name: 6VXT_Fig_4b_4d_Data_collected_at_7100eV - The electron density in fig 4 (B) and (D)
DOI: 10.5281/zenodo.3754702
title: high-resolution data set of esterase vb_24B_21 from Shiga toxin-encoding bacteriophage phi24B; PDB id is 6YP6

description: high-resolution data set of esterase vb_24B_21 from Shiga toxin-encoding bacteriophage phi24B; PDB id is 6YP6 Data were collected at Diamond I04 on February 8, 2012 using an ADSC detector.
DOI: 10.5281/zenodo.3756200
title: Anomalous datasets for 6UG0 and 6VXT

description: <strong>1. Anomalous map coefficient files (*.pha) in a format understood by the program Coot (<em>Emsley P, 2010</em>) for display of the density.</strong> <strong>2. CCP4 map files (*.map) in order to display in PyMol (The PyMOL Molecular Graphics System, Version 2.0 Schrödinger, LLC.).</strong> <strong>3. A list of attachments</strong> a. File name: 6UG0_Fig_1c_1f_Data_collected_at_7140eV - The electron density in fig 1 (C) and (F) b. File name: 6UG0_Fig_2a_2d_Data_collected_at_7100eV - The electron density in fig 2 (A) and (D) c. File name: 6UG0_Fig_S7b_S7d_Data_collected_at_7100eV - The electron density in fig S7 (B) and (D) d. File name: 6VXT_Fig_4b_4d_Data_collected_at_7100eV - The electron density in fig 4 (B) and (D)
DOI: 10.5281/zenodo.3754662
title: medium resolution data set of esterase vb_24B_21 from Shiga toxin-encoding bacteriophage phi24B; PDB id 6YP6

description: medium resolution data set of esterase vb_24B_21 from Shiga toxin-encoding bacteriophage phi24B; PDB id 6YP6 Data were collected at Diamond I04-1 on February 6, 2012
DOI: 10.5281/zenodo.3754701
title: high-resolution data set of esterase vb_24B_21 from Shiga toxin-encoding bacteriophage phi24B; PDB id is 6YP6

description: high-resolution data set of esterase vb_24B_21 from Shiga toxin-encoding bacteriophage phi24B; PDB id is 6YP6 Data were collected at Diamond I04 on February 8, 2012 using an ADSC detector.
DOI: 10.5281/zenodo.3754586
title: S-SAD data set used for solving the structure of esterase vb_24B_21 from Shiga toxin-encoding bacteriophage phi24B; PDB id 6YP6

description: S-SAD data set used for solving the structure of esterase vb_24B_21 from Shiga toxin-encoding bacteriophage phi24B Data were measured at Diamond I02 on February 1, 2014 PDB id is 6YP6
DOI: 10.5281/zenodo.3754661
title: medium resolution data set of esterase vb_24B_21 from Shiga toxin-encoding bacteriophage phi24B; PDB id 6YP6

description: medium resolution data set of esterase vb_24B_21 from Shiga toxin-encoding bacteriophage phi24B; PDB id 6YP6 Data were collected at Diamond I04-1 on February 6, 2012
DOI: 10.5281/zenodo.3754585
title: S-SAD data set used for solving the structure of esterase vb_24B_21 from Shiga toxin-encoding bacteriophage phi24B; PDB id 6YP6

description: S-SAD data set used for solving the structure of esterase vb_24B_21 from Shiga toxin-encoding bacteriophage phi24B Data were measured at Diamond I02 on February 1, 2014 PDB id is 6YP6
DOI: 10.5281/zenodo.3673958
title: Supporting information for IUCr survey on raw data archival and reuse in chemical crystallography

description: Supporting information i.e. questions, responses and raw data, relating to a study into raw data management and availability in small molecule crystallography conducted under the auspices of the International Union of Crystallography Committee on Data. It is now common to deposit structure factors when publishing, which means that the small molecule crystallography community caters very well for routine structures. However this is generally only the case if everything in a raw image is fully and/or properly accounted for and the model is correct or appropriate. So for example, in some cases raw data may no longer be required, while in others it may be necessary to validate or ‘do better’ in the future. Moreover there are increasing pressures from bodies e.g. funders to make the data relating to research outputs Findable, Accessible, Interoperable and Reusable (FAIR). In acknowledgement of this situation and in order to begin addressing it, IUCr Journals now facilitate access to and citation of large raw diffraction datasets in its articles. Therefore it is important for our community understand and define how we manage our raw data in this respect. As Members of the IUCr Committee on Data we see the need to conduct this survey about exploring raw data archival<br> practice and gathering opinions as to if/how raw data could/should be used if it were to be made more widely<br> available.
DOI: 10.5281/zenodo.3673957
title: Supporting information for IUCr survey on raw data archival and reuse in chemical crystallography

description: Supporting information i.e. questions, responses and raw data, relating to a study into raw data management and availability in small molecule crystallography conducted under the auspices of the International Union of Crystallography Committee on Data. It is now common to deposit structure factors when publishing, which means that the small molecule crystallography community caters very well for routine structures. However this is generally only the case if everything in a raw image is fully and/or properly accounted for and the model is correct or appropriate. So for example, in some cases raw data may no longer be required, while in others it may be necessary to validate or ‘do better’ in the future. Moreover there are increasing pressures from bodies e.g. funders to make the data relating to research outputs Findable, Accessible, Interoperable and Reusable (FAIR). In acknowledgement of this situation and in order to begin addressing it, IUCr Journals now facilitate access to and citation of large raw diffraction datasets in its articles. Therefore it is important for our community understand and define how we manage our raw data in this respect. As Members of the IUCr Committee on Data we see the need to conduct this survey about exploring raw data archival<br> practice and gathering opinions as to if/how raw data could/should be used if it were to be made more widely<br> available.
DOI: 10.21227/ccm7-kb80
title: Optimal feature configuration for malware detection datasets

description: Datasets consiting of features extracted from API calls, network activity and Cuckoo signatures of 19994 public files of different types.
DOI: 10.21227/kx2h-ev81
title: Optimal feature configuration for malware detection datasets

description: Datasets consiting of features extracted from API calls, network activity and Cuckoo signatures of 19994 public files of different types.
DOI: 10.21227/rhyg-wk02
title: Optimal feature configuration for malware detection datasets

description: Datasets consiting of features extracted from API calls, network activity and Cuckoo signatures of 19994 public files of different types.
DOI: 10.25375/uct.12957104.v1
title: Mechanical response of curly hair fibres influenced by viscous effects

description: Dataset for paper titled "Mechanical response of curly hair fibres influenced by viscous effects". Tensile test results taken from single donor. Individual fibres vary in curl.
DOI: 10.25375/uct.12957104
title: Mechanical response of curly hair fibres influenced by viscous effects

description: Dataset for paper titled "Mechanical response of curly hair fibres influenced by viscous effects". Tensile test results taken from single donor. Individual fibres vary in curl.
DOI: 10.14457/tu.the.2019.457
title: ปัญหาการรับรู้ต้นทุนของสินทรัพย์ไม่หมุนเวียนระหว่างหลักการบัญชีและหลักการภาษีเงินได้นิติบุคคล กรณีกำไรหรือขาดทุนจากการแปลงค่าหนี้สินที่เป็นสกุลเงินตราต่างประเทศ ณ วันสิ้นรอบระยะเวลาบัญชี

description: งานวิจัยนี้เป็นการศึกษาเชิงประวัติศาสตร์ถึงความแตกต่างระหว่างหลักการทางบัญชีและภาษีอากรในแต่ละช่วงเวลาสำหรับประเด็นการรับรู้ต้นทุนของสินทรัพย์ไม่หมุนเวียนระหว่างหลักการบัญชีและหลักการภาษีเงินได้นิติบุคคล กรณีกำไรหรือขาดทุนจากการแปลงค่าหนี้สินที่เป็นสกุลเงินตราต่างประเทศ ณ วันสิ้นรอบระยะเวลาบัญชีและเพื่อหาแนวทางการพิจารณาความที่ควรจะเป็นในทางภาษีอากร จากการศึกษาพบว่า หลักการทางบัญชีและภาษีอากรในประเด็นมีความแตกต่างกันตั้งแต่อดีตจนถึงปัจจุบันทั้งในเรื่องของการรับรู้รายได้ รายจ่าย และการรวมเป็นส่วนหนึ่งของราคาทุนสำหรับกำไรหรือขาดทุนจากการแปลงค่าหนี้สินนั้นทั้งในส่วนของเงินต้นและส่วนของดอกเบี้ย โดยหลักการทางบัญชีสามารถตอบสนองต่อวัตถุประสงค์ของการจัดทำงบการเงินได้อย่างดี แต่ในทางภาษีอากรนั้น แม้การปฏิบัติของกรมสรรพารจะถูกต้องตามบทบัญญัติแห่งประมวลรัษฎากรแล้ว แต่ก็อาจไม่สอดคล้องกับหลักความเป็นธรรม ดังนั้น เพื่อให้ระบบภาษีอากรของประเทศไทยนั้นสอดคล้องกับหลักความเป็นธรรมมากยิ่งขึ้นและไม่เป็นภาระกับผู้เสียภาษี จึงควรมีการปรับปรุงประมวลรัษฎากรโดยกำหนดเงื่อนไขเฉพาะสำหรับรายได้ในส่วนกำไรจากการแปลงค่ารายการที่เป็นเงินตราต่างประเทศให้เป็นเงินตราไทย
DOI: 10.14457/tu.the.2019.458
title: Factors influencing Thais in choosing dental clinics: a study on marketing communication through social media

description: The competition for dental clinics in Thailand currently is increasing drastically. There are 4,727 dental providers in Thailand and more than 4,000 dental providers are private dental clinics. These dental clinics have adopted social media as a tool to communicate their value proposition in order to retain existing customers and actively attract new customers instead of waiting for customers to come to dental clinics when only they have oral health problems. However, to communicate the right messages to the right group of customers, they must know what types of content is more interesting to attract each group of customers and can convert the enquiries to sales.The purpose of this study is to understand Thai consumers’ insights and to identify the factors regarding marketing communication through social media that influence Thai consumers in selecting dental clinics in Thailand. There are three main objectives which are: (1) to understand Thai consumers’ perceptions, and behaviors toward oral health care, (2) to determine the segmentation of social media users who consume content about dental treatments through social media using demographic, geographic, and behavioral and psychographic profiles, and (3) to understand influencing factors based on marketing communication through social media when selecting dental clinics in Thailand. The influencing factors could be based on marketing stimuli or types of interesting contents such as patients’ testimonials, celebrity reviews, etc.The research findings of this study will help Dental Entrepreneurs, Dentists, or Marketing Managers of the dental clinics in Thailand understand Thai consumers’ insights and help them develop strategic marketing communication plans through social media such as Facebook, Youtube, and Instagram.The research design was conducted using two methods namely exploratory and descriptive research. The exploratory research comprised of secondary data and ten in-depth interviews. An online questionnaire was used in the descriptive research.According to the key findings, Thai social media could be divided into two clusters namely the Discreet People and the Well – Informed People. The primary target market should be the Well – Informed People. The top three marketing mix (7Ps) that are important to the Well – Informed People are P-Person, P-Physical Evidence, and P-Process respectively. The most influencing types of contents on social media platforms are dental informative contents in a short written form, followed by infographic, as well as before and after photos from real patients. Dental clinics in Thailand must reach both groups of customers – Discreet and Well – Informed People with different marketing communication plans. The Discreet People are interested in the creditability of the clinic and the Well – Informed People are interested in dental informative contents, patients’ reviews, and before and after photos.
DOI: 10.14457/tu.the.2019.459
title: The study of attitude and perception of working women toward purchasing decision of dark chocolate for health benefits

description: This study is a contemporary topic in applied marketing focusing on a health related subject. Currently, healthy food is a popular trend in Thailand which has caused them to increase in demand continuously. On the other hand, Thai people's lifestyles are more rushed and the eating behavior has become to eat on the run, or while stuck in traffic. Snacking has become a part of these new lifestyles and is often blamed as one of the reasons for weight increase, so a healthy snack was developed to serve the increase in health trends nowadays. However, when talking about people's favorite snacks, chocolate is one of the top answers. As the perceived image of chocolate, it has high calories and contains a lot of fat and sugar, however, dark is different. Dark chocolate has a lot of health benefits. There are many Thai crafted chocolate producers starting to launch dark chocolate and promote it as a healthy snack to support the demands in the market, especially in cafés and specialty stores while the big player does not start kicking into this trend yet.The first objective is to identify potential consumer segments. Secord is to understand the working women’s buying behavior toward healthy snacks. Third is to determine the attitude and perception of working women toward dark chocolate for health benefits, and fourth is to identify the key triggers influencing working women toward purchasing dark chocolate.In order to understand the insight of consumers, exploratory and descriptive research were employed. The exploratory includes secondary research and in-depth interviews for the consumer’s insight information were also utilized to create the questionnaire for the descriptive research. The data was collected from 241 respondents through online survey website. Then, the data was analyzed using SPSS.The result of survey divided consumers into five groups which are Fact Concern Consumer, Price and Package Concern Consumer, Calories Concern Consumer, Health benefit Concern Consumer, and Healthy lifestyle Consumer, by using fourteen different factors.Therefore, the key finding from this research will be developed to market activities by price, place, and promotion for interesting group of consumer.
DOI: 10.14457/tu.the.2019.460
title: Thai consumers’ purchase intentions towards sugar-free sweet biscuits and chocolates made with natural sweeteners

description: This study is a contemporary topic in applied marketing in an area of sweetened snacks including biscuits and chocolates.Due to the higher awareness of healthy lifestyle and consumption, many brands have offered healthier alternative products; for example, sweetened beverages with less sugar or no sugar added (Berry, 2020). However, based on observation, the healthier range of sweet biscuits and chocolates are still limited on the shelves. This might be because the opportunity for these categories have not been academically revealed, which might pose the risk of fully investing in this kind of product innovation. The key objectives are to determine consumer profiles, to determine the key attributes and barriers to buy sugar-free sweet biscuits and chocolates using natural sweeteners, to determine the level of purchase intention, and to determine the classification of consumer profiles based on their purchase intention and the prediction of purchase intention based on consumer profiles. The research methodologies are exploratory and descriptive researches. The exploratory research includes secondary research and in-depth interviews. The latter refers to the survey questionnaires. Sampling selection was a convenience sampling method and targeted at Thai residents who consumed biscuits and chocolates over the past 6 months. Based on the input from 205 respondents, the purchase intentions towards sugar-free biscuits and chocolates made with natural sweeteners are considered high at around 80-100%. Consumer groups can be divided into four groups based on their purchasing behaviors and demographics. This research suggests the opportunity to tap into millennials who age around 27 years old and are highly aware of nutrition and calorie intakes from sweet biscuits and chocolates. The marketing strategy to grasp this group of consumers can be done through the clear communication of calorie level and nutrition on the packaging because these consumers are seeking for this information on packs. Therefore, the results from this research will help manufacturing and marketing companies of biscuits and chocolates to better understand the purchase intention of Thai consumers towards sugar-free sweet biscuits and chocolates using national sweeteners.