DOI: 10.3886/icpsr36865.v1
title: Creating Connection: Building Public Will for Arts and Culture, 2014 [United States]
title: Version 1

description: The Creating Connection: Building Public Will for Arts and Culture, 2014, study explores arts and culture experiences as they relate to people's core values. The study is part of the Arts Midwest and Metropolitan Group's multi-year social change effort that began in 2012 to advance the position of arts and culture as a recognized, valued, and expected part of the public's everyday lives. The 2014 study seeks to understand how people define their arts and culture experiences, the core values that drive these experiences, and those messages that effectively connect these experiences to their values in order to craft messages that change expectations surrounding arts and culture.
 Data was collected from 4,645 participants through a national survey administered September 2014. The base sample consisted of more than 2,586 responses nationwide, with additional oversamples from San Jose (California), California, Michigan, Minnesota, and Oregon. Data is weighted by education, race, age, and party identification to reflect those populations. Variables include information on: faith, family, community, cultural diversity, arts and culture engagement, social activities, artistic expression, and defining arts and culture. Demographic variables include age, race, education, gender, and income.
description: The purpose of this study is to develop a deeper understanding of public values as they relate to arts and culture in an effort to craft messages that change expectations surrounding arts and culture. The study centers around three primary questions: How do people define arts and culture experiences in their everyday lives, particularly without the lens of "arts and culture" applied to that question? What core values drive arts and culture experiences, and how do these experiences connect to what people really care about (e.g., their families, their health and well-being, their faith, etc.)? What messaging effectively connects arts and culture to what people really care about, and motivates them to become more engaged?
description: The datafile contains 219 variables. Respondent information includes items on: faith, family, community, cultural diversity, arts and culture engagement, social activities, artistic expression, and defining arts and culture. Demographic variables include age, race, education, gender, and income.
description: The data is weighted by education, race, age, and party identification to reflect actual populations. The weight variable WT has been included in the data, and must be used in any analysis.
description: Respondent base includes 2,586 respondents. Additional oversamples are as follows:

 Minnesota: 400 
 Oregon: 451 
 Michigan: 400 
 California: 404 
 San Jose, California: 404
description: Datasets: 
DS1: Creating Connection: Building Public Will for Arts and Culture, 2014 [United States]
description: Adult non-institutionalized population of the United States living in households. Smallest Geographic Unit: County
description: telephone interview; web-based surveyFor additional funding sources, please refer to the Acknowledgements section in the Creating Connection: Research Findings report. This report can be found in the Research Summary Document provided.