cometadata/datacite-titles-descriptions-related-identifiers huggingface dataset:
DOI: 10.6073/pasta/b81c5368e4dafe1630358ba33db0b2a9
title: Plant aboveground biomass data: Plant Competition Under Different Nitrogen Levels:A Garden Experiment
DOI: 10.6073/pasta/cc60f8d2d0857563695a68ef9aac8b1d
title: Plant species percent cover data: Plant Competition Under Different Nitrogen Levels:A Garden Experiment
DOI: 10.14457/cmu.res.2008.893
title: พฤติกรรมการซื้ออาหารไก่ไข่สำเร็จรูปของฟาร์มไก่ไข่ ในจังหวัดอุตรดิตถ์ /
DOI: 10.14457/cmu.res.2008.894
title: การประเมินสมรรถนะของชุดเครื่องกำเนิดไฟฟ้าดีเซล โดยใช้น้ำมันหม้อแปลงที่ใช้แล้ว /
DOI: 10.14457/cmu.res.2008.895
title: แนวทางการควบคุมภายในทางการเงินและบัญชี ของเทศบาลตำบล ในอำเภอเมืองเชียงใหม่ /
DOI: 10.14457/cmu.res.2008.896
title: ระบบจัดการเอกสารอิเล็กทรอนิกส์ ของมหาวิทยาลัยฟาร์อีสเทอร์น /
DOI: 10.14457/cmu.res.2008.897
title: ระบบสร้างชุดข้อสอบ ของโรงเรียนวชิราลัย /
DOI: 10.14457/cmu.res.2008.898
title: ผลของโปรแกรมการปรึกษาแบบกลุ่ม ตามแนวคิดเชิงพฤติกรรมและการรับรู้การคิด ต่อการตระหนักรู้ตนเอง กับการยอมรับตนเองของผู้ติดสุรา /
DOI: 10.14457/cmu.res.2008.899
title: พฤติกรรมบริโภคอาหารของเด็กนักเรียนประถมศึกษา อำเภอฝาง จังหวัดเชียงใหม่ /
DOI: 10.5281/zenodo.1136103
title: Acoustic Data Phase 2

description: Acoustic data phase 2
DOI: 10.5281/zenodo.1136104
title: Acoustic Data Phase 2

description: Acoustic data phase 2
DOI: 10.6073/pasta/9adcef58354520297105a89108b5edb1
title: Grasshopper cage data: Vegetation Phenology and Grasshopper Competition
DOI: 10.6073/pasta/ac98a3bb09f4c505b47998f64452c03d
title: Root biomass data: Plant Competition Under Different Nitrogen Levels:A Garden Experiment
DOI: 10.6073/pasta/d4c77b5b08f5f5313ac2533524291d78
title: Weed biomass: Plant Competition Under Different Nitrogen Levels:A Garden Experiment
DOI: 10.14457/cmu.res.2008.900
title: พฤติกรรมการดูแลสุขภาพและภาวะโภชนาการของสตรีวัยหมดประจำเดือน ในสถานธรรมไท่เอวี๋ยน จังหวัดพิษณุโลก /
DOI: 10.14457/cmu.res.2008.901
title: ผลการใช้บทเรียนคอมพิวเตอร์ช่วยสอน เรื่อง สถานที่สำคัญทางศาสนา ในจังหวัดลำปาง ของนักเรียนชั้นประถมศึกษาปีที่ 5 โรงเรียนอัสสัมชัญลำปาง /
DOI: 10.14457/cmu.res.2008.902
title: ผลการฝึกพลัยโอเมตริกต่อเวลาปฏิกิริยาตอบสนอง และกำลังในนักกีฬาเรือพาย /
DOI: 10.14457/cmu.res.2008.903
title: ระบบคลังข้อสอบอิเล็กทรอนิกส์ คณะบริหารธุรกิจ มหาวิทยาลัยเชียงใหม่ /
DOI: 10.14457/cmu.res.2008.904
title: ผลของดนตรีต่อการลดปวด ในผู้ป่วยที่ได้รับการผ่าตัดหัวใจ หอผู้ป่วยหนักศัลยกรรมหัวใจ ทรวงอกและหลอดเลือด โรงพยาบาลมหาราชนครเชียงใหม่ /
DOI: 10.14457/cmu.res.2008.905
title: ผลสัมฤทธิ์ของการจัดทำแผนที่ภาษีและทะเบียนทรัพย์สิน ขององค์การบริหารส่วนตำบลป่าแดด อำเภอเมืองเชียงใหม่ จังหวัดเชียงใหม่ /
DOI: 10.14457/cmu.res.2008.906
title: อุปสรรคในการให้บริการการแพทย์ฉุกเฉิน สำหรับผู้บาดเจ็บ โรงพยาบาลแม่ลาว จังหวัดเชียงราย /
DOI: 10.14457/cmu.res.2008.907
title: อารมณ์ขันและวิธีการที่ช่วยทำให้เกิดอารมณ์ขัน ของพยาบาลวิชาชีพ ที่มีภาวะวิตกกังวลในโรงพยาบาลแม่พริก จังหวัดลำปาง /
DOI: 10.17632/8mc7h6pfyb.1
title: Supermarket price dataset on gluten-containing and gluten-free foods
DOI: 10.17632/pf9ys4m4yb.2
title: Data set for A-SLEIPNNIR: moving interfaces in pure advection problems

description: Raw data to replicate the tabulated results included as supplementary material in the accompanying article. Benchmark problems: Zalesak, vortex-in-a-vox, star-shaped droplet and Smolarkiewicz flow. Inputs: spatial adaptation strategy (isotropic/anisotropic), minimum mesh size (1/32 ... 1/1024), maximum mesh size (1/2 ... 1/16), number of marker particles (Np=0,1e4,5e4,1e5), and level set reinitialization procedure (every 2 steps/off). Outputs: errors (L1,L2), area loss (percentage) and maximum area loss (percentage), number of elements, number of nodes, wall-clock time, wall-clock time spent in meshing (and percentage), maximum memory demand (in kB and MB). Comments: *Zalesak slotted cylinder: all results are after 100 full rotations. Time step size dt=1/100. *Vortex: refers to circular droplet in single vortex flow. Periodic version with Tp=8, and non-periodic version with final time t=8. Time step size dt=1/100. *StarShaped: refers to five-pointed, star-shaped droplet in single vortex flow. Periodic version with Tp=8, and non-periodic version with final time t=8. Time step size dt=1/100. *Smolarkiewicz: refers to Smolarkiewicz flow. Periodic version with Tp=2Pc, and non-periodic version with final time t=5Pc, with Pc=25/(16pi). Time step size dt=1/100Pc.
DOI: 10.5281/zenodo.1136329
title: Data And Code For "Uncertainty Displays Using Quantile Dotplots Or Cdfs Improve Transit Decision-Making" (Chi 2017)

description: This repository contains data and analysis code for the following paper:

Michael Fernandes, Logan Walls, Sean Munson, Jessica Hullman, and Matthew Kay. "Uncertainty Displays Using Quantile Dotplots or CDFs Improve Transit Decision-Making", Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems - CHI 2018. DOI: 10.1145/3173574.3173718<br>
DOI: 10.5517/ccdc.csd.cc1pvp7g
title: CCDC 1574776: Experimental Crystal Structure Determination

description: Related Article: Anna G. Matveeva, Igor Yu. Kudryavtsev, Margarita P. Pasechnik, Anna V. Vologzhanina, Tatyana V. Baulina, Anna V. Vavina, Georgiy Ya. Sukat, Sergey V. Matveev, Ivan A. Godovikov, Alexander N. Turanov, Vasilii K. Karandashev, Valery K. Brel|2018|Polyhedron|142|71|doi:10.1016/j.poly.2017.12.025
description: An entry from the Cambridge Structural Database, the world’s repository for small molecule crystal structures. The entry contains experimental data from a crystal diffraction study. The deposited dataset for this entry is freely available from the CCDC and typically includes 3D coordinates, cell parameters, space group, experimental conditions and quality measures.
DOI: 10.5517/ccdc.csd.cc1pvp8h
title: CCDC 1574777: Experimental Crystal Structure Determination

description: Related Article: Anna G. Matveeva, Igor Yu. Kudryavtsev, Margarita P. Pasechnik, Anna V. Vologzhanina, Tatyana V. Baulina, Anna V. Vavina, Georgiy Ya. Sukat, Sergey V. Matveev, Ivan A. Godovikov, Alexander N. Turanov, Vasilii K. Karandashev, Valery K. Brel|2018|Polyhedron|142|71|doi:10.1016/j.poly.2017.12.025
description: An entry from the Cambridge Structural Database, the world’s repository for small molecule crystal structures. The entry contains experimental data from a crystal diffraction study. The deposited dataset for this entry is freely available from the CCDC and typically includes 3D coordinates, cell parameters, space group, experimental conditions and quality measures.
DOI: 10.5517/ccdc.csd.cc1pvp9j
title: CCDC 1574778: Experimental Crystal Structure Determination

description: Related Article: Anna G. Matveeva, Igor Yu. Kudryavtsev, Margarita P. Pasechnik, Anna V. Vologzhanina, Tatyana V. Baulina, Anna V. Vavina, Georgiy Ya. Sukat, Sergey V. Matveev, Ivan A. Godovikov, Alexander N. Turanov, Vasilii K. Karandashev, Valery K. Brel|2018|Polyhedron|142|71|doi:10.1016/j.poly.2017.12.025
description: An entry from the Cambridge Structural Database, the world’s repository for small molecule crystal structures. The entry contains experimental data from a crystal diffraction study. The deposited dataset for this entry is freely available from the CCDC and typically includes 3D coordinates, cell parameters, space group, experimental conditions and quality measures.
DOI: 10.5517/ccdc.csd.cc1pw4nc
title: CCDC 1575223: Experimental Crystal Structure Determination

description: Related Article: Ross J. Beattie, Andrew D. Sutton, Brian L. Scott, David L. Clark, Jaqueline L. Kiplinger, John C. Gordon|2018|J.Organomet.Chem.|857|187|doi:10.1016/j.jorganchem.2017.12.032
description: An entry from the Cambridge Structural Database, the world’s repository for small molecule crystal structures. The entry contains experimental data from a crystal diffraction study. The deposited dataset for this entry is freely available from the CCDC and typically includes 3D coordinates, cell parameters, space group, experimental conditions and quality measures.
DOI: 10.5517/ccdc.csd.cc1yw0g9
title: CCDC 1813421: Experimental Crystal Structure Determination

description: Related Article: Min Zhang, Wenbo Yang, Min Qian, Ting Zhao, Liuqing Yang, Chunyin Zhu|2018|Tetrahedron|74|955|doi:10.1016/j.tet.2018.01.001
description: An entry from the Cambridge Structural Database, the world’s repository for small molecule crystal structures. The entry contains experimental data from a crystal diffraction study. The deposited dataset for this entry is freely available from the CCDC and typically includes 3D coordinates, cell parameters, space group, experimental conditions and quality measures.
DOI: 10.6073/pasta/51d3aba04d9c3a5d0e4bde181ac05213
title: Soil nitrate and ammonium: Effect of Bird Predation on Grasshopper and Plant Communties
DOI: 10.6073/pasta/c581984135c90d2929ebb010e1465818
title: Plant aboveground biomass data: Vegetation Phenology and Grasshopper Competition
DOI: 10.6073/pasta/ccda7621e56877b2913498f1f1fa8a1e
title: Grasshopper cage data: Effect of Bird Predation on Grasshopper and Plant Communties
DOI: 10.13135/ela-178
title: Dedication of the Epheboi
DOI: 10.14457/cmu.res.2008.908
title: ศักยภาพของชุมชน ในการสร้างเสริมสุขภาพด้านการออกกำลังกาย ของผู้สูงอายุ ในตำบลวังเหนือ จังหวัดลำปาง /
DOI: 10.14457/cmu.res.2008.909
title: ผลของโปรแกรมการควบคุมตนเอง ต่อพฤติกรรมการดื่มแอลกอฮอล์ของผู้ป่วยโรคจิต จากสุราในโรงพยาบาลสวนปรุง จังหวัดเชียงใหม่ /
DOI: 10.14457/cmu.res.2008.910
title: พฤติกรรมและปัจจัยที่มีผลต่อการดำเนินชีวิต ตามปรัชญาเศรษฐกิจพอเพียง ของสมาชิกกลุ่มออมทรัพย์เพื่อการผลิต /
DOI: 10.14457/cmu.res.2008.911
title: แนวทางการพัฒนาระบบปฏิบัติงานของฝ่ายผลิต บริษัท ไทตาตามิ โปรดักส์ จำกัด /
DOI: 10.14457/cmu.res.2008.912
title: โปรแกรมจองการใช้เครื่องคอมพิวเตอร์ โรงเรียนพิชัย /
DOI: 10.14457/cmu.res.2008.913
title: อิทธิพลของสื่อโทรทัศน์ ที่มีผลต่อการให้เหตุผลเชิงจริยธรรม ของนักเรียนชั้นประถมศึกษาปีที่ 4 โรงเรียนอนุบาลแม่เมาะ จังหวัดลำปาง /
DOI: 10.17632/2vz2zfz37x.1
title: Microarray analysis to investigate the global expression of miRNAs in pediatric T1D patients in comparison to non-diabetic controls.

description: MicroRNAs (miRNAs) are small non-coding RNAs that target multiple mRNAs and regulate gene expression. The implication of miRNAs in T1D pathogenesis, as potential modulators of immune response genes, remains poorly defined. The aim of this study was to investigate the expression profile of miRNAs in new onset T1D to identify autoimmune associated miRNAs. Total RNA from peripheral blood mononuclear cells of newly diagnosed T1D pediatric patients and age-matched controls was screened for disease-associated miRNAs by a microarray analysis. The comprehensive analysis of miRNA expression profile was determined on Affymetrix GeneChip miRNA 4.0 array.
DOI: 10.5281/zenodo.1136328
title: Data And Code For "Uncertainty Displays Using Quantile Dotplots Or Cdfs Improve Transit Decision-Making" (Chi 2017)

description: This repository contains data and analysis code for the following paper:

Michael Fernandes, Logan Walls, Sean Munson, Jessica Hullman, and Matthew Kay. "Uncertainty Displays Using Quantile Dotplots or CDFs Improve Transit Decision-Making", Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems - CHI 2018. DOI: 10.1145/3173574.3173718<br>
DOI: 10.5517/ccdc.csd.cc1pw4pd
title: CCDC 1575224: Experimental Crystal Structure Determination

description: Related Article: Ross J. Beattie, Andrew D. Sutton, Brian L. Scott, David L. Clark, Jaqueline L. Kiplinger, John C. Gordon|2018|J.Organomet.Chem.|857|187|doi:10.1016/j.jorganchem.2017.12.032
description: An entry from the Cambridge Structural Database, the world’s repository for small molecule crystal structures. The entry contains experimental data from a crystal diffraction study. The deposited dataset for this entry is freely available from the CCDC and typically includes 3D coordinates, cell parameters, space group, experimental conditions and quality measures.
DOI: 10.6073/pasta/282ba711e9aedcfeea2c926a11b16143
title: Plant aboveground biomass data: Effect of Bird Predation on Grasshopper and Plant Communties
DOI: 10.14457/cmu.res.2008.914
title: พฤติกรรมในการเลือกซื้อรถยนต์ใช้แล้ว ของผู้บริโภค ในเขตอำเภอเมืองเชียงราย /
DOI: 10.14457/cmu.res.2008.915
title: ระบบสารสนเทศภูมิศาสตร์งานสาธารณูปโภค สำนักงานเทศบาล ตำบลเมืองพาน จังหวัดเชียงราย /
DOI: 10.14457/cmu.res.2008.916
title: ระบบสารสนเทศภูมิศาสตร์แผนที่ภาษี สำหรับองค์การบริหารส่วนตำบลสุเทพ /
DOI: 10.14457/cmu.res.2008.917
title: การพัฒนาระบบการบริหารโครงการซอฟต์แวร์ ของ บริษัท นอร์ทเธิร์น ีฟีคส์ เทรดดิ้ง ไพรเวท จำกัด /
DOI: 10.14457/cmu.res.2008.918
title: พฤติกรรมของผู้บริโภค ต่อการซื้อผงซักฟอก ในห้างแจ่มฟ้าซุปเปอร์มาร์เก็ต ในเทศบาลเมืองลำพูน /
DOI: 10.14457/cmu.res.2008.919
title: ศักยภาพด้านความละเอียดเชิงพื้นที่ของข้อมูลดาวเทียม THEOS ในการจำแนกสิ่งปกคลุมดิน : กรณีศึกษาพื้นที่สวนลำไย /
DOI: 10.4225/08/5a52fe63c58fe
title: RV Investigator Voyage IN2015_T01 End of Voyage (EOV) Archive

description: This record describes the End of Voyage (EOV) archive from the Marine National Facility RV Investigator Transit voyage IN2015_T01. The voyage took place from Hobart (TAS) to Sydney (NSW) from the 10th to the 13th of May, 2015. Opportunistic GSM work and deployment of Continuous Plankton Recorder (CPR) in Storm Bay, and recovery off Sydney. Testing of any outstanding Specification of Functional Requirements (SFR) issues will be undertaken.

Data collected include Underway, ADCP (75 and 150 KHz), SST Radiometer, Atmospheric (Absorption Photometer, Nephelometer, Ozone and Radon), Greenhouse (Aerodyne and Picarro), pCO2, Echosounders (12, 18, 38, 70, 120, 200 and 333 KHz) and Multibeam (EM122, EM710, and SBP120).
    
The archive for the IN2015_T01 EOV data will be held temporarily within the CSIRO Oceans and Atmosphere Data Centre in Hobart, with a permanent archive to be located at the CSIRO Data Access Portal (DAP, https://data.csiro.au/dap/). 
   
EOV Paper Documentation:
Multibeam (EM710) logs archived c/o the Data Centre in Hobart and location entered in the records management system TRIM, reference "in2015_t01." Voyage documentation, including paper logs and elogs, is archived electronically and accessible via the local network "global_docs." Electronic logs, voyage documentation and EOV data will be available to the O&A voyage participants via the local network.
DOI: 10.5517/ccdc.csd.cc1yxrrc
title: CCDC 1815104: Experimental Crystal Structure Determination

description: Related Article: Li  Yang|2018|CSD Communication|||
description: An entry from the Cambridge Structural Database, the world’s repository for small molecule crystal structures. The entry contains experimental data from a crystal diffraction study. The deposited dataset for this entry is freely available from the CCDC and typically includes 3D coordinates, cell parameters, space group, experimental conditions and quality measures.
DOI: 10.1285/i9788883051272p981
title: Simpósio 47 - Português do brasil: história, contatos e variedades
DOI: 10.1285/i9788883051272p983
title: A variação do português em comunidades afro-brasileiras do rs: entre a origem africana e o português contemporâneo

description: O presente trabalho perscruta a influência do contato linguístico de afrodescendentes do Rio Grande do Sul (RS). A análise nele proposta deu especial atenção aos fenômenos que remontam a uma Origem Africana ou que rumem para o Português Contemporâneo e alinham-se teoricamente a outros estudos de línguas africanas e de seu contato com o português (VOGT; FRY, 1996; FIORIN; PETTER, 2009; LUCCHESI, 2009). Tem-se no Brasil 155 comunidades afro-brasileiras, com 3831 famílias. Dentre elas, as comunidades selecionadas para este trabalho foram: 1) Região do Litoral/Lagunas – Morro Alto (Osório); 2) Região Metropolitana – Família Fidelix (Porto Alegre); 3) Região das Antigas Charqueadas – Maçambique (Canguçu); 4) Região dos Pampas – Palmas (Bagé); 5) Região da Depressão Central – Cerro Formigueiro (Formigueiro); 6) Serrana/Imigração – São Roque (Arroio do Meio); e 7) Região das Missões – Comunidade Quilombola Correa (Giruá). Consideram-se condicionamentos sóciohistóricos distintos, entre os quais o grau de isolamento; a localização rural ou urbana; a microrregião sociocultural; a presença de outras línguas no entorno; e a antiguidade da comunidade ou topostática da população. Verificaram-se as marcas de africanidade que distinguem a variedade do português dessas comunidades do português falado no seu entorno e em que medida se transferem variantes linguísticas do entorno para o português dessas comunidades. Os resultados advindos do trabalho de campo identificaram se o comportamento linguístico dos membros desse tipo de espacialidade linguística era mais conservador e seguia, desse modo, uma orientação mais centrípeta (para dentro da comunidade) ou se tendia a uma abertura para fora (orientação centrífuga), perdendo/abandonando, nesse sentido, as marcas de africanidade que distinguem sua variedade da variedade do português do entorno.
DOI: 10.14457/cmu.res.2007.641
title: วิเคราะห์หลักพุทธธรรมที่ใช้ในกระบวนการเรียนการสอน และกิจกรรมเสริมเพื่อกายภาวนา ในโรงเรียนวิถีพุทธ /
DOI: 10.14457/cmu.res.2008.920
title: ระบบผู้เชี่ยวชาญการวินิจฉัยโรคระบบทางเดินหายใจ /
DOI: 10.17632/9s9gbm55gs.1
title: Software for: A Hybrid Stochastic-Design of Experiment Aided Parameterization Method for Modeling Aquifer NAPL Contaminations
DOI: 10.17632/gcbfbt8d5f.1
title: Data for: Temperature dependent and applied field strength dependent magnetic study of Cobalt Nickel ferrite nano particles

description: This data contains asci, doc and opj files associated different charecterisation done
DOI: 10.17632/sfbf3x9n35.1
title: Distortion Measures and Homogeneous Financial Derivatives - Simulation Code

description: Simulation code to accompany: John A. Major, Distortion measures and homogeneous financial derivatives, Insurance: Mathematics and Economics, Available online 15 December 2017, ISSN 0167-6687, https://doi.org/10.1016/j.insmatheco.2017.12.006. (https://www.sciencedirect.com/science/article/pii/S0167668717303384) Keywords: Distortion measures; Financial derivatives; Capital allocation; Aumann-Shapley; Reinsurance
DOI: 10.6073/pasta/271a8d119b2058b7ff69f37daf27ffbf
title: Plant aboveground biomass data: Selective Herbivory and Plant Allocation
DOI: 10.6073/pasta/294f02dfd1b76a3852652e0443abefc0
title: Soil nitrate and ammonium: Effects of Deer and Pocket Gophers on Vegetation and Soils
DOI: 10.1285/i9788883051272p1003
title: "Nacionalidade é brasileira […] aber coração chora pros dois" coconstruções bilíngues – atos de identidades biculturais

description: Muito recentemente a sociedade brasileira se autopercebeu como uma comunidade de fala com uma só língua, o Português Brasileiro (PB). Nesse contexto, e também com a crescente divulgação dos meios de comunicação, a pressão para assimilar-se a essa sociedade monolíngue aumentou. As/os descendentes de imigrantes alemães, por exemplo, que durante três gerações conseguiram dar continuidade ao uso de sua língua de origem, agora já não podem assegurar a aquisição dessas competências (Zinkhahn-Rhobodes 2012). Hoje em dia, a preocupação das minorias no contexto nacional se volta também para as comunidades que falam outras línguas do/no Brasil: línguas autóctones amazônicas ou ameríndias, línguas crioulas ou línguas alóctones europeias ou asiáticas, entre outras. Todos esses contextos geram um espaço multilíngue no Brasil, fazendo com que os falantes bilíngues se afiliem a duas culturas distintas: a de sua origem e a nacional. A partir de dados empíricos, a minha comunicação enfoca atos de fala de informantes bilíngues que expressam a sua ancoragem dupla. Há dados gravados no campo perto de Florianópolis onde escutamos: «Halb das Blut ist Deutsch und nacionalidade é brasileira. Então sind wir so durchgeschnitten ne, aber coração chora pros dois.» (Laudien 2010; Rosenberg 2015). Entretanto, nem sempre a divisão entre as duas línguas está tão nítida. A coconstrução entre interlocutores bilíngues mostra um uso bilíngue que não respeita fronteiras morfossintáticas. Parece que a penetração é muito mais forte. Os atos de identidade demonstrados pelos atos de fala, como esse, também revelam ser mais intercruzado. Diante desses dados, pretendo analisar as diferentes manifestações de realizações bilíngues ao nível do discurso, da sintaxe e da palavra.
DOI: 10.14457/tu.the.2016.418
title: The study of consumers' perceptions toward using Korean Wave as an endorsement to the brand in the automotive industry in Thailand

description: This study is a contemporary topic in applied marketing focusing on international business. The first objective is to explore the roles and importance of using celebrities to endorse brands in automotive industries. Second is to understand perceptions towards Korean Wave in general and its effect on brand endorsements. Third is to understand perceptions and consequences toward brands in automotive industry in Thailand if they are to use Korean Wave as an endorsement. Forth is to identify possible ways for brands in Thai automotive industry to use Korean Wave as an endorsement. Findings of this study illustrate consumers’ perceptions and attitudes towards using brand endorsement, Korean Wave as well as using Korean Wave and Korean celebrities as brand endorsers in automotive brands in which the result will assist the reader on decision-making in marketing strategy. Data and insights were obtained through primary and secondary data. Qualitative research was employed through face-to-face semi-structured in-depth interviews of 25 car owners and intenders as well as fans and non-fans of Korean Wave aged between 18 – 45 years old who live in Bangkok. 4 Expert interviews were also conducted among those who are currently working in automotive industry; Brand Manager and Public Relation staff of automotive brands, staffs in advertising agencies whose client is an automotive brand as well as an automotive journalist in Thailand. Respondents were recruited using non-probability sampling through personal connection. Observations were taken at concerts and meetings of Korean celebrities to witness consumer behavior and relevant factors to Korean Wave. Key research variables are car ownership, types of cars own as well as being a fan or non-fan of Korean Wave. In conclusion, this study would give a better understanding of how consumers perceive of Korean Wave, how Korean Wave can be exploited as brand endorsement in automotive industry in Thailand. It would give the readers, who are marketers or relevant parties, the insights and implications on how to effectively and to what extent the Korean Wave can be exploited in automotive industry.
DOI: 10.6073/pasta/b0aaf4d9cc16d90990173215afbe178d
title: Shrub data: Effects of Deer and Pocket Gophers on Vegetation and Soils