DOI: 10.3886/e239594
title: 2025 Speak Up Missouri Poll

description: FM3 and NBS conducted a statewide survey of 1,883 Missouri
adults, including 1,670 in the Missouri Foundation for Health (MFH) service area
and 213 in other areas of the state. The research included oversamples reaching
214 Latinos and 127 Asian and Pacific Islanders, and data was weighted back to
its true proportion based on Census data. <br>

<br>The research was preceded by qualitative research, including
focus groups and online discussion boards, and was informed by these phases. <br>

<br>The main subject areas explored were Missourians’ view of
life in the state, views of their individual communities and experiences with
belonging, evaluations of factors that make a community healthy, perspectives
on community involvement, experiences with the economy and financial
well-being, and experiences with healthcare and views on health equity.
description: Survey weights for this study were produced using the raking
method. The A split and B split were weighted separately. The raking procedure
incorporated the following variables: Gender by Age, Ethnicity by Missouri
Foundation for Health (MFH) Service Area, Education by MFH Service Area, County
by MFH Service Area, 2024 Recalled Presidential Vote, and MFH Service Area.

<br><br>See Survey Codebook document for weighting variable names.<br><br>See Data Weighting Documentation document for details on which specific variables were
weighted, as well we unweighted and weighted percentages.<b></b><br>
description: Response Rates: Response rate by mode is as follows:<b></b>

<br>Email:
0.4%Phone:
0.76%Text:
0.53%
description: Presence of Common Scales: No validated scales were used in this survey.

<br><br>Likert Response:

<br>Strongly Agree, Somewhat Agree, Somewhat
Disagree, Strongly DisagreeVery Ineffective to Very Effective (on a scale
of 1-7)Too Much, Right Amount, Too Little<br>Ordinal Rating Response: <br>Very Well, Somewhat Well, Not Too Well, Not Well
At AllExtremely Serious Problem, Very Serious Problem,
Somewhat Serious Problem, Not Too Serious ProblemExtremely Important, Very Important, Somewhat
Important, Not Too ImportantFrequently, Occasionally, Rarely, Never
description: To construct our sample, FM3 randomly selected addresses
from a list of all residential addresses in Missouri. FM3 then matched the
addresses in the sample against public and commercial databases to acquire
residents’ email and telephone contact information. After deduping, the
probability sample constructed to represent the universe consisted of 418,222
records. FM3 set demographic and geographic quotas based on the research
specifications and using Census data.

<br><br>FM3 planned to reach 1,300 residents of the MFH service
area, 200 outside the service area, and to conduct oversamples of at least 100
Latino residents and 100 AAPI residents in the service area. The team reached
1,670 residents in the MFH service area, 213 in the balance of the state, 214
Latino residents and 127 AAPI residents.
description: Adults
(18+) residing in Missouri who speak English or Spanish. Smallest Geographic Unit: The smallest geographic unit available for analysis is at the county level.
description: mixed mode; telephone interview; web-based survey;