cometadata/datacite-titles-descriptions-related-identifiers huggingface dataset:
DOI: 10.14457/tu.the.2020.343
title: The study of Thai millennials’ internal characteristics and external factors impacting purchasing of fine jewelry

description: Thailand is among the top 10 exporters of jewelry and is the number one exporter for silver jewelry (MICE Intelligence Center, TCEB, 2019). It is a vital industry that is important to the development of Thai economy. This industry alone supports one million Thai employees and is known for its skillful craftsmanship. Thailand is also a gem and jewelry wholesale hub for suppliers and manufacturers from various countries. Due to its importance, Thai government has been supporting this industry in various ways. One of the government supports is to promote a new generation of artisans and designers to relieve the problem of the decreasing number of skilled workers. The decrease of skilled workers is not the only obstacle that many businesses in this industry are facing. Similar to other industries, the shift in consumer sentiment will affect the way businesses operate. In the next five years, Thai millennials will account for a quarter of Thai population and will be a majority of the Thai workforce. Their purchasing power will increase as well as their potential to spend. To be able to adapt to this change, it is very important that businesses understand millennials and how to convert them to become their next customers. This study aims to help fine jewelry business owners, manufacturers, and jewelry company brand managers understand millennial perception and attitude toward fine jewelry as well as factors, including the impact of COVID-19, that will affect millennial’s intention to purchase. The study is purely qualitative research. The information was gathered through in-depth interviews with 25 respondents, both fine jewelry buyers and non-buyers, whose ages are between 26 to 38 years old. The data was analyzed by content analysis to find common patterns or themes arising within these groups of respondents.The research results show that most respondents valued design as the top factor when buying fine jewelry. There is a difference between male and female respondents. Male respondents tended to buy fine jewelry for others while females tended to buy fine jewelry for themselves. All the respondents were affected by the COVID-19 but to different degrees. Overall, for the fine jewelry buyers, COVID-19 made most respondents buy fine jewelry less often. The fine jewelry buyer respondents can be grouped into 4 segments which are the Expert Buyers, Investment Buyers, Brand and Trend Lovers, and Price Sensitive Buyers. Each segment is suitable to target depending on the type of fine jewelry business. The Expert Buyers and the Investment Buyers are suitable for the local/ custom-made fine jewelry business while the Brand and Trend Lovers and the Price Sensitive buyers are more suited toward branded fine jewelry business. The non-fine jewelry buyers although they do not buy fine jewelry currently, some of them can potentially be changed to fine jewelry buyers in the future.
DOI: 10.14457/tu.the.2020.344
title: Factors affecting Thai consumers' choice of an orthopedic provider

description: When people choose between healthcare providers, they look for the areas of experience, such as cancer cardiology and orthopedic. Hospitals and providers often invest in some areas to become known to the consumers as experts in the field and distinguish themselves from their rivals.This investigation looks into the factors influencing orthopedic patients' decisions when they need to visit an orthopedic provider. The examination identifies the fundamental causes. There are two different groups of factors: (a) from the patient and (b) from healthcare providers. The researcher conducted in-depth interviews with orthopedic patients and orthopedic providers to discover various attributes to identify significant influencing factors. The second section of this analysis relied on a questionnaire. Various techniques, such as frequency analysis, factor analysis, t-test analysis, and ANOVA, were used to interpret the results. According to this report, the age of the hospital, the quality of treatment, the availability of insurance policies, doctors, and other people's testimonials are all factors that influence orthopedic patients' decisions greatly.The findings of this study would be helpful to orthopedic clinics, hospital administrators, and advertisers. The outcome will aid the company in gaining a greater understanding of the patient's perspective and expectations. As a result, orthopedic providers will develop more effective strategies to attract, serve, and retain current patients.Non-probability was used in this report, which included both qualitative and quantitative analysis. The respondent had to be a Thai patient who had seen an orthopedic provider no later than January 1, 2019. For the quantitative study, a total of 251 respondents were surveyed online using the convenience method.
DOI: 10.14457/tu.the.2020.345
title: The study of buying decision factors and environmental attitudes for outdoor standalone type LED solar lighting in Bangkok and vicinity

description: Illumination is becoming more critical due to the city's development, in which the requirement of lighting has become a basic need. Nowadays, House owners who want to add more lights for application or decoration have to pay high installation cost for construction work which is relatively high. So many people in Thailand are looking for a device that they can do D.I.Y. instead. Especially, the green trend is also coming to Thailand. Renewable energy, Solar energy has become a trend in Thailand. They can use clean power instead of the coal or oil that the powerplant uses to generate electricity and create pollution. When consumers use green products, they think that they are saving the world.The objectives of this research were to explore the customer buying decision for the LED solar lighting, identify segmentation of customers who are willing to pay for LED solar lighting, and determine the marketing strategies to the segmented customer that are willing to pay for the LED solar lighting.About Research design, this research will be conducted using exploratory research and descriptive research. The exploratory design comprises collecting secondary data and 13 in-depth interviews. These methods will measure customers’ decision factors, green attitudes, product understanding behavior, and barriers to purchase. Another method is descriptive design, which has been undertaken questionnaires by 213 respondents from online surveys. The descriptive method findings will help emphasize customer segmentation, marketing factors for customers who are willing to purchase LED solar lighting. Sampling selection will be carried out for respondents aged between 22 - 65 years old, living in a house with outdoor space in Bangkok and Vicinity.
DOI: 10.14457/tu.the.2020.347
title: Factors affecting consumer choice of online data science courses in Thailand

description: Online learning platforms have emerged since around 2011, but it has become more popular 2-3 years ago in Thailand. From the supply side, many well-known universities and organizations, including the normal users, have created thousands of courses cover almost all of the subjects that people want to study. From the demand side, many people started to learn new skills or gain more knowledge in their field on these platforms. Moreover, some of them are getting benefits from these platforms, such as getting a new job. Therefore, the market for this industry is big and continues to grow over the years. In Thailand, the career trend is leaning towards technology, especially data science, since it has high demand and salary. Therefore, many people then try to find data science courses that suit them.This study will identify the factors affecting consumer choice of online data science courses in Thailand. The factors that influence the decision-making process of choosing data science courses. The understanding of this study is under the theme of contemporary topic in applied marketing and its subject area is related to Technology. This study aims to make the online learning platforms owner, especially the one that specializes in data science courses, understand which factors should be improved to create features or something that can attract and maintain the data science learners.This study focuses on groups of former, current, and heavy users who aged between 19-40. Exploratory and descriptive research were conducted in the form of non-probability sampling. The exploratory research includes secondary data, and five in-depth interviews with people who have experience enrolled in online data science courses before. The descriptive research was conducted by separating questionnaires into two sets: set A and set B. 254 respondents participated in questionnaire set A, aiming at former and current users. Another 152 respondents participated in questionnaire set B, aiming at prospective users only.It was found that the first two important factors for former and current users are the same, which are ‘relevant course content’, and ‘unlimited time access’. The third-ranked for former users is ‘price’, whereas the third-ranked for current users is ‘well-known instructor.’ For prospective users, ‘relevant course content’ is still the most important, followed by ‘helpful instructor’, and ‘price.’ As a result, this study can be helpful for the owner of online learning platforms, especially the data science courses. Nowadays, more and more people start to learn data science courses online. Thus, the owner must understand and keep track of user journey and factors affecting consumer choice of online data science courses in order to understand them and gain more user to register the courses.
DOI: 10.14457/tu.the.2020.349
title: The study of perceptions of Thai wine in Bangkok Metropolitan Area

description: This study is conducted to examine the perception of Thai consumers towards local wine and its impediment to greater success. As wine consumption rises, more wine emerges in the local market from both international and local producers as well as an increase in market accessibility. Thailand is considered as an emerging market in the wine industry where the market value has grown steadily in the past decade. However, locally produced wine has taken up only a single digit contribution of the market. Since wine consumption is heavily associated with behavioral attitude and perceptions of the product, this study aims to explore the reasons behind the local produced wine’s small growth. The study employed a qualitative methodology. Data was gathered by observations of consumer behavior at wine stores. In-depth interviews were conducted via face-to-face appointment and telephone calls with a total sample size of 30 individual wine drinkers. There were also 10 interviews with wine store sommeliers and attendants. The criteria to select in-depth interview respondents were that they must be aged between 20-60 years old who are currently residing in the Bangkok Metropolitan Area, and drink wine at least once a month and normally choose wine over other types of alcoholic beverages. The interviewees were asked about behaviors when buying wine, perception towards Thai wine, barriers to consume Thai wine, attitudes towards drinking Thai wine, and their reference impact group. According to the study, wine drinkers can be categorized into 3 groups: wine connoisseur, wine enthusiast, and social wine drinker. The first group is a highly knowledgeable and passionate drinker who seeks excellency from their wine of choice. Their overall concern towards Thai wine is mainly the quality. The second group are those who seek to explore and are willing to pay for new experiences. Local wine will need to be competitive in terms of quality and price to capture their spending. Lastly, social drinkers are price sensitive and seek to consume what yields best value for their money. These findings may help Thai wine producers to understand how wine drinkers perceive local wine, consumers’ behavior in wine selection, and their barriers to consume in order to recalibrate their offerings to capture a greater share of the growing market in Thailand
DOI: 10.14457/tu.the.2020.350
title: User attitudes toward 3D printer and factors to adoption in Thailand

description: The 3D printing is one of the fast growing technology in past decade. Globally growing from 4.4 billion USD in 2013 to 21 billion USD in 2021 indicates highly usefulness of this technology that is adopted by manufacturers in several industries (Statista Research Department, 2021). Engineering, architecture, construction, manufacturing, medical and jewelry are examples of industries that now use 3D printing machine or 3D printer as an important tools to create much precise and customized products for individual requirements. Although 3D printer has been marketed in Thailand for many years, study about marketing of this product is still difficult to find. There are many key variables that is important for the 3D printer brands to learn about customer behavior through customer journey, factor that affect to their adoption and users’ attitudes towards each type of 3D which are important for brands to know and implement to improve the products and aftersales service. This study used both exploratory and descriptive research to gain an overview of the industry and insights from consumers. Exploratory research included secondary research and in-depth interviews. Descriptive research used questionnaires to gather data. Qualitative data were analyzed by organizing data, looking for patterns, and interpreting the findings. Quantitative data analysis were conducted through mean analysis, factor analysis, cross tabulation, one-way ANOVA by using SPSS program. Results showed the most common channel to communicate with potential and current customer is social media such as Facebook, Instagram and especially YouTube. Product review, troubleshoot and printing technique training session could be recorded as a VDO clip to provide easy channel to learn for customer. Printed objects that are suggested to present to customer preferably include gadget for home use, toys, engineering tools and assemblies. Two main customer segments are product concerned and service concerned and the 3D printer user who have monthly income more than 70,000 baht are the most likely to re-purchase.
DOI: 10.14457/tu.the.2020.351
title: The study of attitudes and behaviors of Thai people towards telemedicine

description: Rural areas of Thailand have a physician shortage, even though medical schools produce physicians who spend three years in rural areas. Thailand currently has one physician for every 2,000 people, compared to one physician for every 800 people in Europe and one physician for every 600 people in Japan. To meet the needs of the Thai people, this ratio must be adjusted. Furthermore, at least 102 frontline healthcare workers have been infected with COVID-19 and are unable to work. Thailand has launched the "Build Back Better" normal project to improve the healthcare system and support all healthcare workers during the COVID-19 situation to avoid this difficult situation. The first model, known as "the Pattani model," was developed in rural areas during the COVID-19 period. Patients do not need to visit doctors in person, so healthcare workers can help them by using Telemedicine for remote consultation.Additionally, Thailand will be an aging society with rising life expectancy. Generation X and Baby Boomers will comprise 30% of the total population. Healthcare is currently being disrupted by digital technologies comfortably from their own homes. It would disturb medical innovations like Telemedicine. Patients would no longer have to wait weeks for a diagnosis. The increased demand for aged healthcare, medical and digital innovation must meet.The objective of this research were to identify the key influencing factors and provide a suggested method for promoting Telemedicine services to Thai people.Exploratory and descriptive research was used to gain an understanding of Thai people's attitudes toward Telemedicine. In the exploratory research, secondary research and in-depth interviews were used. Questionnaires were used to collect data for the descriptive study. The data gathered from the secondary and in-depth interviews were used to create a questionnaire. The Statistical Package for the Social Sciences (SPSS) software was used to analyze the questionnaire data.The findings revealed that key factors influenced Thai people's use of Telemedicine. Because prospective users believe Telemedicine should introduce the benefits and instructions of Telemedicine and have a special price promotion, service providers should invest in advertising campaigns to promote Telemedicine. Telemedicine service providers should improve the user experience in terms ofClassification: Publicusability, learnability, and reliability. Collaboration with insurance companies or the Thai government to assist users in reimbursing medical expenses is also essential in encouraging customers to use Telemedicine in the long run.
DOI: 10.14457/cu.the.2017.941
title: ผลของการให้คำแนะนำโดยเภสัชกรร่วมกับการติดตามทางโทรศัพท์ในผู้ป่วยกลุ่มอาการเมแทบอลิก

description: การศึกษานี้เป็นการวิจัยเชิงทดลองแบบสุ่มและมีกลุ่มควบคุมเพื่อเปรียบเทียบผลของการควบคุมองค์ประกอบทางเมแทบอลิก ได้แก่ เส้นรอบเอว ระดับไตรกลีเซอไรด์ในเลือด ระดับเอชดีแอลในเลือด ระดับน้ำตาลในเลือด และระดับความดันโลหิต ระหว่างผู้ป่วยกลุ่มอาการเมแทบอลิกที่ได้รับคำแนะนำโดยเภสัชกรร่วมกับการติดตามทางโทรศัพท์ (กลุ่มทดลอง) และ ผู้ป่วยที่ได้รับคำแนะนำโดยเภสัชกรเพียงอย่างเดียว (กลุ่มควบคุม) ที่เข้ารับการรักษาในแผนกผู้ป่วยนอกอายุรกรรม โรงพยาบาลพระนครศรีอยุธยา ระหว่างเดือน มกราคม 2560 ถึง กันยายน 2560 โดยผู้ป่วยทุกรายได้รับการบริบาลทางเภสัชกรรมและคำแนะนำการปรับเปลี่ยนพฤติกรรมเป็นรายบุคคลโดยผู้วิจัย 2 ครั้ง ห่างกัน 9-12 สัปดาห์ จากนั้นเฉพาะกลุ่มทดลองได้รับการติดตามทางโทรศัพท์รวมทั้งสิ้น 7 ครั้ง มีผู้ป่วยเข้าร่วมการวิจัย 231 ราย เป็นกลุ่มทดลอง 107 ราย กลุ่มควบคุม 124 ราย เมื่อสิ้นสุดการศึกษาพบว่า ผู้ป่วยในกลุ่มทดลองและกลุ่มควบคุมมีองค์ประกอบทางเมแทบอลิกไม่แตกต่างกัน และเมื่อพิจารณาการเปลี่ยนแปลงตั้งแต่เริ่มต้นจนสิ้นสุดการศึกษาพบว่าผู้ป่วยในกลุ่มทดลองมีเส้นรอบเอวของเพศชาย (P=0.018) ระดับไตรกลีเซอไรด์ในเลือด (P&lt;0.001) ระดับเอชดีแอลในเลือดทั้งเพศชายและหญิง (P=0.037 และ P=0.011) ระดับน้ำตาลในเลือด (P=0.027) และระดับความดันโลหิตทั้ง SBP และ DBP (P&lt;0.001 และ P=0.009) ลดลงอย่างมีนัยสำคัญทางสถิติ ส่วนผู้ป่วยในกลุ่มทดลองพบว่ามีระดับไตรกลีเซอไรด์ในเลือด (P=0.027) และระดับความดันโลหิตทั้ง SBP และ DBP (P=0.013 และ P=0.008) ลดลงอย่างมีนัยสำคัญทางสถิติ ดังนั้นการให้คำปรึกษาโดยเภสัชกรร่วมกับการติดตามทางโทรศัพท์ในผู้ป่วยกลุ่มอาการเมแทบอลิกนั้นสามารถทำให้องค์ประกอบทางเมแทบอลิกส่วนใหญ่ดีขึ้นได้
DOI: 10.14457/cu.the.2018.467
title: Antioxidant and antimutagenic activity of extracts from pericarp and seed of zanthoxylum limonella alston

description: This study was conducted to investigate the antioxidant and antimutagenic activity of Zanthoxylum limonella seed extract and that of Z. limonella pericarp extract. The total phenolic contents and antioxidant activity assay including DPPH assay and FRAP assay were performed. The results showed that the antioxidant activity of pericarp extract was higher than that of the seed extract. The direct mutagenicity assay was determined, with and without nitrite treatment using the Ames test towards Salmonella typhimurium strains TA98 and TA100. The mutagenic modification assay was performed by measuring the interfering effect of the pericarp extract and the seed extract on the formation of standard mutagens during the reaction between 1-aminopyrene and sodium nitrite (antiformation) and on the standard mutagen produced from the same reaction (antimutagen). For the seed extract, there was not direct mutagenic either with or without nitrite treatment on both tester strains, and it could interfere the formation of mutagen by decreasing the mutagenic activity. On the other hand, it was found that the seed extract slightly enhance the mutagenic activity of the standard mutagen. In addition, pericarp extract exhibited direct mutagenic activity after being treated with nitrite and increased the mutagenic activity on the formation of standard mutagen. However, the antimutagenic activity of the pericarp extract on the standard mutagen obtained from 1-aminopyrene reacted with sodium nitrite on S. typhimurium strains TA98 and TA100 was observed. The present study revealed the different inhibitory mechanisms of Z. limonella seed extract and that of Z. limonella pericarp extract on mutagenic activity of standard mutagen. However, the consumption of fruits from Z. limonella with nitrite or nitrite containing food products should be avoided to prevent the formation of mutagen.
DOI: 10.14457/cu.the.2018.468
title: Carbohydrate content of the medications for epileptic children treated with ketogenic diet at King Chulalongkorn memorial hospital

description: The purposes of this study were to establish a database of the carbohydrate content of medications and investigate carbohydrate content of medications in epileptic children treated with ketogenic diet (KD) at King Chulalongkorn Memorial Hospital. One hundred sixty-nine KD order forms in 3 events (KD initiation, follow-up visit, and hospital re-admission) for epileptic children whose aged younger than 18 years old during 2009-2017 were selected. Clinical and nutritional data were obtained from medical records and KD order forms from the pediatric nutrition unit. The study showed that oral liquid dosage forms had the highest carbohydrate content in the formulations as 0.52 (0.13-1.78) g/dosage unit. In the event of hospital re-admission, children were at risk of excessively received carbohydrate content of medications because of the increased number of medications for treating illnesses. However, there was no significant difference between carbohydrate content in the prescribed diet and carbohydrate content in the prescribed diet plus carbohydrates from medications in 3 events (p&gt;0.05). Likewise, the difference between fat: non-fat gram ratio in the prescribed diet and fat: non-fat gram ratio in the prescribed diet plus carbohydrates from medications in 3 events were not significant (p&gt;0.05). The result showed that seizure frequency was positively correlated with number of anti-epileptic drugs (r=0.365, p=0.021). However, no significant correlation was found between seizure frequency and carbohydrate content in the diet as prescribed plus carbohydrates from medications (p=0.462). This study demonstrated that medications in oral liquid dosage forms contained high carbohydrate content which may impact ketosis status; therefore, such dosage forms should be avoided in epileptic children treated with KD. Children should be closely monitored urine ketone, serum ketone level, and seizure frequency.
DOI: 10.5281/zenodo.5508367
title: Xacro ROS Answers Open Coding

description: Open coding analysis of Xacro ROS Answers questions and their respective ROS Answer tags.
DOI: 10.5281/zenodo.5506700
title: Thermal conductivity and compressional velocity of methane at high pressure

description: This repository contains experimental data on the thermal conductivity and compressional velocity of methane (CH4) up to 45 GPa at room temperature and theoretical calculations of methane's equation of state, heat capacity, and bulk sound velocity from 5-100 GPa and 0-1200 K. These datasets are presented in a manuscript submitted to Journal of Geophysical Research: Planets by Meyer, D.W.; Hsieh, W.P.; Hsu, H.; Kuo, C.Y.; and Lin, J.F. in Oct. 2021 entitled: Thermal conductivity and compressional velocity of methane at high pressure: Insights into thermal transport properties of icy planetary interiors.
DOI: 10.6084/m9.figshare.16620562.v1
title: Backcasted amenity counts with population and population density

description: Backcasted amenity counts with population and population density used in Alis, Legara and Monterola, "Generalized Radiation Model for Human Migration".