cometadata/datacite-titles-descriptions-related-identifiers huggingface dataset:
DOI: 10.5281/zenodo.18795070
title: Southern Tibetan Plateau ice core glaciochemical and depositional records (1950-2021)

description: This dataset contains high-resolution glaciochemical records spanning 1950 to 2021 from two ice cores, Bugyai Kangri (BK) and Noijin Kangsang (NK), retrieved from the southern Tibetan Plateau.

1) Data content: The dataset consists of three core components: annual chronology established through stable oxygen isotopes (δ¹⁸O) and chemical tracers (Ca²⁺, NH₄⁺); time series of annual depositional fluxes for major ions including nitrate (NO₃⁻), ammonium (NH₄⁺), calcium (Ca²⁺), sodium (Na⁺), magnesium (Mg²⁺), potassium (K⁺), chloride (Cl⁻), and sulfate (SO₄²⁻); and source contribution shares derived from the Positive Matrix Factorization (PMF) model. These elements are vital for characterizing the transboundary transport of South Asian anthropogenic emissions.

2) Data sources and processing: Ice core samples were collected during the Second Tibetan Plateau Scientific Expedition in 2021. Samples were sectioned at resolutions of 2.5 to 5 cm in a cold laboratory. Ion concentrations were measured using ion chromatography (Dionex-AQ and ICS-6000). Depositional fluxes were calculated as the product of concentration and annual water equivalent accumulation rate.

3) Data quality description: Strict quality control was maintained during experimental analysis. Inter-laboratory cross-checks showed deviations below 5%. The dating accuracy exceeding 95%.

4) Application and prospects: The data have been used to evaluate the intensifying anthropogenic influence on southern Tibetan glaciers. It offers high potential for studies on cryospheric environmental evolution, regional air pollution modeling, and water resource management for the "Asian Water Tower."
DOI: 10.25549/rbm-ouc1611511
title: The North American Indian, vol. 20

description: Materials from USC Special Collections including rare books, manuscripts, prints and posters.
DOI: 10.25549/rbm-ouc1611509
title: The North American Indian, vol. 20

description: Materials from USC Special Collections including rare books, manuscripts, prints and posters.
DOI: 10.25549/rbm-ouc1611023
title: The North American Indian, vol. 17

description: Materials from USC Special Collections including rare books, manuscripts, prints and posters.
DOI: 10.25549/rbm-ouc1611040
title: The North American Indian, vol. 17

description: Materials from USC Special Collections including rare books, manuscripts, prints and posters.
DOI: 10.25549/rbm-ouc1611054
title: The North American Indian, vol. 17

description: Materials from USC Special Collections including rare books, manuscripts, prints and posters.
DOI: 10.25549/rbm-ouc1611010
title: The North American Indian, vol. 17

description: Materials from USC Special Collections including rare books, manuscripts, prints and posters.
DOI: 10.25549/rbm-ouc1611016
title: The North American Indian, vol. 17

description: Materials from USC Special Collections including rare books, manuscripts, prints and posters.
DOI: 10.25549/rbm-ouc1614064
title: The North American Indian, vol. 6

description: Materials from USC Special Collections including rare books, manuscripts, prints and posters.
DOI: 10.25549/rbm-ouc1614067
title: The North American Indian, vol. 6

description: Materials from USC Special Collections including rare books, manuscripts, prints and posters.
DOI: 10.25549/rbm-ouc1614001
title: The North American Indian, vol. 6

description: Materials from USC Special Collections including rare books, manuscripts, prints and posters.
DOI: 10.25549/rbm-ouc1614061
title: The North American Indian, vol. 6

description: Materials from USC Special Collections including rare books, manuscripts, prints and posters.
DOI: 10.25549/rbm-ouc1614559
title: The North American Indian, vol. 6

description: Materials from USC Special Collections including rare books, manuscripts, prints and posters.
DOI: 10.25549/rbm-ouc1611029
title: The North American Indian, vol. 19

description: Materials from USC Special Collections including rare books, manuscripts, prints and posters.
DOI: 10.25549/rbm-ouc1611120
title: The North American Indian, vol. 19

description: Materials from USC Special Collections including rare books, manuscripts, prints and posters.
DOI: 10.25549/rbm-ouc1611050
title: The North American Indian, vol. 19

description: Materials from USC Special Collections including rare books, manuscripts, prints and posters.
DOI: 10.25549/rbm-ouc1611149
title: The North American Indian, vol. 19

description: Materials from USC Special Collections including rare books, manuscripts, prints and posters.
DOI: 10.25549/rbm-ouc1610926
title: The North American Indian, vol. 20

description: Materials from USC Special Collections including rare books, manuscripts, prints and posters.
DOI: 10.25549/rbm-ouc1611470
title: The North American Indian, vol. 10

description: Materials from USC Special Collections including rare books, manuscripts, prints and posters.
DOI: 10.25549/rbm-ouc1614969
title: The North American Indian, vol. 11

description: Materials from USC Special Collections including rare books, manuscripts, prints and posters.
DOI: 10.14457/tu.the.2025.231
title: Business plan for an online English training for Myanmar helpers in Singapore

description: Communication challenges between employers and Myanmar domestic helpers in Singapore remain common despite helpers having basic English knowledge. These challenges often arise from limited practical language use, low communicationconfidence, and differences in communication expectations within households.This Independent Study examines these challenges and explores how practical, context-based English training can improve employer–helper communication. The study focuses on SkillPro Hub, an online English training service designed for Myanmar helpers in Singapore that emphasizes real-life household communication and bilingual instruction.Using a qualitative research approach, data were collected from employers and Myanmar helpers with household communication experience. The findings show that employers prioritize practical communication over formal grammar, while helpers prefer flexible and personalized learning. The study provides recommendations to support SkillPro Hub’s training design and customer acquisition strategy.
DOI: 10.25549/rbm-ouc1615088
title: The North American Indian, vol. 11

description: Materials from USC Special Collections including rare books, manuscripts, prints and posters.
DOI: 10.14457/tu.the.2025.232
title: The implementation of Geely's entry into Vietnam

description: This study examines Geely Auto’s distributor-led entry into the Vietnamese market, with a focus on operational execution, HQ–distributor alignment, and electric vehicle market strategy. Drawing on the researcher’s direct involvement, the study combines case analysis with SWOT, PESTLE, and principal–agent frameworks to identify key challenges in brand perception, network expansion, and market competitiveness. A phased strategic framework is proposed, covering governance mechanisms, local capability development,and long-term strategic initiatives such as experience centers and CKD assembly. The findings provide practical recommendations for improving HQ–distributor coordination, enhancing brand equity,and achieving sustainable growth in the emerging EV market.
DOI: 10.14457/tu.the.2025.233
title: Golden year comfort: business strategy of adult diapers launch in Thailand

description: Thailand is the third-largest Asian country with a rapidly aging population. According to Krungsri Bank's report, “Aged Society: Embracing Challenges and Unlocking Opportunities,” Thailand is expected to become a "Super-aged society" by 2029, meaning that 20% or more of the population will be aged 65 or older. There is a significant healthcare need in this market, with substantial growth potential. This study aims to explore the market potential, consumer behavior, competitive landscape, demographic trends, and strategic approaches to expand the adult diaper market in Thailand, particularly given the country’s aging population and shifting healthcare needs, with a focus on the business-to-business (B2B) sector. Given this opportunity, the business plan will provide an overview of the marketing plan, operations, and financial projections for the health & elderly cases’ needs, and consumer health products in emerging markets.
DOI: 10.25549/rbm-ouc1614993
title: The North American Indian, vol. 11

description: Materials from USC Special Collections including rare books, manuscripts, prints and posters.
DOI: 10.25549/rbm-ouc1615034
title: The North American Indian, vol. 11

description: Materials from USC Special Collections including rare books, manuscripts, prints and posters.
DOI: 10.14457/tu.the.2025.235
title: Capturing value beyond the trading house: strategic pathways for company A poultry exports to Japan

description: This Independent Study examines the structural limitations faced by a Thai vertically integrated poultry exporter (Company A) in capturing economic value from the Japanese market, despite Japan being one of its largest and most stable export destinations. Although Company A possesses strong upstream capabilities in production efficiency, biosecurity, and food safety, its exports to Japan remain predominantly routed through trading houses under cost-insurance-freight (CIF) arrangements. As a result, the firm captures only a limited share of final consumer value, while downstream intermediaries retain control over pricing, branding, and market access.The study applies a mixed-method approach combining quantitative value-chain analysis with qualitative strategic assessment. First, it measures margin distribution along Japan’s poultry import chain, identifying persistent value leakage and a structural profitability gap relative to Company A’s group average. Second, it analyzes the root causes of this imbalance through competitor benchmarking, channel-dependency analysis, and PESTEL and SWOT frameworks, distinguishing between uncontrollable external factors and controllable structural constraints. Third, it evaluates three strategic pathways for improving value capture: (1) forming a joint venture with a Japanese partner, (2) leveraging Halal certification and traceability as a differentiation platform, and (3) establishing a Japan-based sales office (SalesCo) to enhance buyer intimacy and market visibility.The findings indicate that Company A’s margin underperformance in Japan is driven primarily by channel structure rather than production inefficiency. An integrated strategy combining selective forward integration, differentiated compliance leadership, and localized commercial presence is shown to materially improve margin potential, strategic control, and resilience to feed and foreign-exchange volatility. This study contributes both practical guidance for agrifood exporters seeking deeper participation in advanced markets and academic insight into how emerging-market producers can redesign route-to-market structures to capture value beyond traditional trading-house models
DOI: 10.25549/rbm-ouc1615053
title: The North American Indian, vol. 11

description: Materials from USC Special Collections including rare books, manuscripts, prints and posters.
DOI: 10.14457/tu.the.2025.236
title: A business plan for expanding opptunex: An AI solutions company for F&B SMEs in Thailand

description: This Independent Study examines the feasibility of expanding OppTuneX, an AI-driven digital transformation startup, into Thailand’s food and beverage (F&B) small and medium enterprise (SME) market. SMEs form the backbone of Thailand’s economy, yet a large proportion remain underserved by advanced digital and artificial intelligence solutions due to high costs, limited local customization, and low digital confidence. At the same time, Thailand’s national digital transformation agenda, growing AI infrastructure investment, and government incentives for SME digital adoption present a timely market opportunity.The study adopts a mixed-methods research approach, combining qualitative interviews and quantitative survey data collected from 50 F&B SME operators, supplemented by secondary data from government reports, industry analyses, and academic literature. External environment assessment tools, including PESTEL analysis, industry structure analysis, and competitor mapping, are applied to evaluate market conditions, while SWOT analysis and internal capability assessment are used to assess OppTuneX’s strategic readiness.Findings indicate strong demand among F&B SMEs for affordable, modular, and easy-to-use AI solutions, particularly in demand forecasting, inventory management, customer engagement, and operational automation. However, adoption barriers persist, including skepticism toward AI return on investment, limited digital literacy, and sensitivity to pricing. These challenges highlight the importance of localized onboarding, multilingual support, and service-oriented customer success models.Based on the research findings, the study proposes a subscription-based SaaS business model tailored to F&B SMEs, supported by a phased market entry strategy beginning in Bangkok and expanding through diaspora networks and regional SME clusters. A detailed marketing, operational, and financial plan is developed, including break-even analysis, scenario forecasting, and sensitivity testing. Financial projections suggest that the business becomes viable at approximately 200 active clients within two years, with strong profitability potential under moderate growth assumptions.The study concludes that OppTuneX’s expansion into Thailand’s F&B SME sector is strategically and financially feasible, provided that the company maintains a focused market scope, emphasizes customer education and service quality, and leverages policy tailwinds and ecosystem partnerships. This Independent Study serves as a practical blueprint for OppTuneX’s market entry and contributes to broader discussions on AI adoption among SMEs in emerging Southeast Asian economies.
DOI: 10.25549/rbm-ouc1615059
title: The North American Indian, vol. 11

description: Materials from USC Special Collections including rare books, manuscripts, prints and posters.
DOI: 10.14457/tu.the.2025.237
title: Green carbon market entry into Thailand: feasibility analysis for nature-based carbon credit development

description: This study examines the potential market entry of Green Carbon, a Japanese carbon credit company, into Thailand’s agricultural carbon credit market, with a particular focus on methane reduction projects utilizing the Alternate Wetting and Drying (AWD) method in rice cultivation. The research analyzes Thailand’s institutional environment, agricultural structure, and competitive landscape relevant to such projects.Some aspects of the analysis and business model evaluation in this study are based on publicly available information and reasonable assumptions.The study applies PESTLE analysis, industry structure analysis, and financial indicators such as Net Present Value (NPV) and Internal Rate of Return (IRR) to assess the overall feasibility of the proposed business model. The findings suggest that while there are institutional and operational challenges in the Thai market, collaboration with local agricultural platform companies may enable the development of a scalable and viable business model.This research provides insights into the practical conditions and challenges of agricultural carbon credit projects in Thailand and offers implications for Japanese companies seeking to expand into overseas environmental markets.
DOI: 10.25549/rbm-ouc1615030
title: The North American Indian, vol. 12

description: Materials from USC Special Collections including rare books, manuscripts, prints and posters.
DOI: 10.14457/tu.the.2025.238
title: A business plan on elderly healthcare service package

description: Thailand’s aging population is creating urgent demands for elderly healthcare. Families seek peace of mind while hospitals face challenges in extending care beyond clinical settings. Our solution provides an elderly healthcare service package that integrates vetted caregivers, wearables, remote monitoring, and virtual health coaching.By partnering with leading hospitals and engaging families, the service package ensures elderly remain connected to professional healthcare networks while enjoying greater independence at home. Hospitals benefit from cost savings and improved service efficiency, while families gain trusted, flexible care for their loved ones.
DOI: 10.25549/rbm-ouc1610148
title: The North American Indian, vol. 12

description: Materials from USC Special Collections including rare books, manuscripts, prints and posters.
DOI: 10.14457/tu.the.2025.239
title: Business plan to develop a differentiation and branding strategy to build sustainable competitive advantage for Gabbar

description: This independent study aims to develop a differentiation and brandingstrategy to build sustainable competitive advantage for Gabbar, a Thai-based wholesaleand retail business specializing in Indian bags. Although Gabbar has experienced strongecommerce growth, the business faces increasing competitive pressure due to the easeof product imitation, low switching costs, and reliance on price-based competition. Thelack of exclusive product designs, limited brand identity, and transactional customerrelationships have contributed to declining customer retention, particularly amongwholesale customers. This study investigates the causes behind customer churn, andexamines how branding, product differentiation, and improved customer service canstrengthen long-term loyalty.A mixed methods approach was used combining qualitative interviews withwholesale and retail customers to analyze purchasing behavior, brand perception, andexpectations from suppliers. Findings reveal that while customers value Gabbar foraffordability, variety and convenience, they perceive the brand primarily as a genericseller of Indian bags rather than a differentiated brand. After sales service, qualityinconsistencies, limited storytelling, and lack of exclusivity were key contributors tochurn. Based on these insights, a strategic branding framework is proposed, focused onfurther developing “Gabbar Originals", strengthening customer relationshipmanagement, and enhancing digital brand experience.The study concludes with an actionable marketing and operational planaimed at increasing customer loyalty, improving margins, and reducing competitivepressures. Ultimately, the proposed strategy supports Gabbar’s long-term objective oftransforming from a price-based reseller into a culturally distinctive brand withsustainable competitive advantage.
DOI: 10.25549/rbm-ouc1610268
title: The North American Indian, vol. 12

description: Materials from USC Special Collections including rare books, manuscripts, prints and posters.
DOI: 10.14457/tu.the.2025.240
title: Investigating innovation competencies and ecosystem barriers in Southeast Asia

description: This study explores why no Thai innovators were recognized in MIT Technology Review’s Innovators Under 35 (MIT TR35) Asia Pacific awards (2020–2024). Analyzing 40 young innovators (20 from Southeast Asia [SEA], 20 from other Asia Pacific regions) and Global Innovation Index 2024 data, it compares competencies, outcomes, and ecosystem barriers. Both groups showed strong innovation skills, with SEA innovators reporting higher funding success (100% vs. 80%). However, commercialization and market adoption were limited across regions. The findings suggest Thailand’s absence reflects ecosystem gaps—such as weak venture capital, limited IP protection, and lack of global networks—rather than a lack of individual talent. The study offers insights to strengthen Thailand’s innovation ecosystem and improve its global competitiveness.
DOI: 10.25549/rbm-ouc1614587
title: The North American Indian, vol. 6

description: Materials from USC Special Collections including rare books, manuscripts, prints and posters.
DOI: 10.14457/tu.the.2025.241
title: A study of employees' perceptions of ChatGPT as an emotional support tool

description: As employee well-being receives increasing attention and the use of AI chatbots such as ChatGPT becomes more widespread, their potential role as emotional support tools for mitigating burnout remains underexplored. This study examines employees’ perceptions of ChatGPT as a source of emotional support and investigates how it may be used to alleviate burnout. Adopting a qualitative research design, the study employs thematic analysis of semi-structured interviews with eight employees from private technology firms in Bangkok, Thailand.The findings indicate that adoption of ChatGPT for emotional support is positively influenced by facilitating conditions, social influence, trust, and perceived anthropomorphism, while perceived risk exerts a negative effect. The analysis further reveals that critical evaluation mediates the relationship between performance expectancy and trust. In addition, perceived interaction complexity negatively moderates the relationship between effort expectancy and adoption. Two additional themes—24/7 accessibility and perceived emotional connection—emerged as salient drivers of adoption, as participants viewed ChatGPT as a readily available source of consultation, comfort, and encouragement.This study contributes to the Unified Theory of Acceptance and Use of Technology (UTAUT) by demonstrating that its core constructs—performance expectancy, effort expectancy, facilitating conditions, and social influence—are insufficient to fully explain the adoption of AI-based emotional support tools. Factors such as perceived emotional connection, continuous accessibility, trust, perceived risk, and perceived anthropomorphism play critical complementary roles. The study also offers practical implications for employees, organizations, and AI developers seeking to harness AI’s benefits for burnout mitigation and workplace well-being.While limited by a small, cross-organizational sample, this research lays the groundwork for future studies employing larger, single-organization samples, experimental or longitudinal designs, and quantitative or mixed-methods approaches, as well as more systematic examination of ethical and psychological concerns surrounding AI-mediated emotional support.