DOI: 10.5279/dk-sa-dda-338
title: Gallup Omnibus Data 1978, omnibus nr. 05
title: Danish Gallup Omnibus Data 1978, Omnibus no. 05

description: Gallup Omnibus Data 1978 består af 24 omnibusundersøgelser, gen- nemført af Gallup Markedsanalyse i året 1978. I hver af de 24 omnibusser er der dels en række spørgsmål, der går igen fra bus til bus, dels en række specielle spørgsmål (om- handlende aktuelle emner). På baggrund af de gennemgående spørgs- mål er der dannet en samlet årgangsfil bestående af alle undersø- gelserne. Følgende emner er fælles: Respondentens læsevaner m.h.t. aviser, ugeblade, 14-dages blade og månedsblade; biografbesøg; be- nyttelse af off. transportmidler; partipræferencer; forbrugsgoder; rygevaner; urbaniseringsgrad; køn; alder; civilstand; antal perso- ner (børn, voksne) i husstanden; boligtype; respondentens stil- ling, skoleuddannelse indkomst; husfaders stilling, skoleuddannel- se samt aflønningsform; husmoders erhverv; husstandens samlede indkomst. De specielle spørgsmål, der i antal varierer fra 0 til 82, har for denne omnibus følgende emner:
        Økonomisk støtte til sportsklubber gennem reklamer; holdning til reklamer generelt; regeringens popularitet; Israel ctr. de arabi- ske lande; radio i husstanden; Danmarks Radios udsendelser; Gli- strups (MF) dom i skattesag; Glistrups fortsatte medlemskab af folketinget, herunder betydningen heraf for Fremskridtspartiet.
        
        Enkelte af de specielle spørgsmål repliceres i flere omnibusser. Det gælder følgende:
      Replicerede specielle spørgsmål:     Omnibusnummer:
        Danmark som kongedømme eller republik     01, 04
        
        Regeringens popularitet    05, 06, 15
        
        Israel ctr. de arabiske lande   05, 08
        
        Holdning til dansk medlemskab af EF  08, 11, 24
        
        Nedsættelse af valgretsalderen  01, 11, 14, 15, 18
        
        TV i husstanden  12, 15
        
        Udenlandske TV-programmer  12, 15
        
        Medlem af LO-tilsluttet fagforening  15, 18, 19, 23
        
        Overenskomstforhandlingerne     15, 21, 2
description: Danish Gallup Omnibus Data, 1978 comprises 24 omnibus surveys carried out by the Danish Gallup Institute in 1978. Each of the surveys contains a number of recurring questions as well as a number of special questions (concerning topical events).     #The questions common to all 1978 omnibuses are: the respondent's reading habits as regards newspapers, weeklies, fortnightlies, and monthlies; cinema visits; use of public transport; party pre- ference; durables; smoking habits; degree of urbanization; sex; age; marital status; number of persons (children, adults) in household; type of dwelling; the respondent's occupation, edu- cation, income; occupation, education and form of wages of the head of household; occupation of the housewife; total income of the household.     #The special questions of this omnibus deal with:     #Commercial sponsoring of sports clubs; attitudes to advertising in general; the performance of the Government; Israel versus the Arab states; radio in household; Radio Denmark's broadcasts; the sentence passed on Mogens Glistrup, MP and leader of the Pro- gress Party, for fraudulent tax evasion (was the sentence just and impartial or politically motivated?); Glistrup's membership of the Danish Parliament (the Folketing) after this sentence; and its influence on the popularity of the Progress Party.     #     #Some of the special questions (concerning topical events recur several times:     #     #Recurring special questions:   Omnibus no:     #     #Denmark: monarchy or republic   01, 04     #The performance of the Government    05, 06, 15     #Israel versus the Arab states   05, 08     #Attitude to Danish membership of the EC   08, 11, 24     #Lowering of the electoral age   01, 11, 14, 15, 18     #TV in household       12, 15     #Foreign TV programmes      12, 15     #Membership of trade union       15, 18, 19, 23     #Collective bargaining      15, 21, 23     #Unless otherwise stated, the rest of this study description deals with the recurring questions only. All 24 omnibuses, containing the special questions, are available at the DDA, and have been processed to class D
description: Se abstract
description: See abstract