DOI: 10.5255/ukda-sn-9184-1
title: Cancer Research UK COVID Cancer Awareness Measures: Wave 1 and Wave 2, 2020-2021
title: Cancer Awareness Measures
title: COVID-CAM

description: &lt;p&gt;The &lt;span style="font-style: italic;"&gt;Cancer Awareness Measure&lt;/span&gt; (CAM) was developed in 2007-8 to address the absence of a validated measure of general public awareness of cancer (Stubbings, S., Robb, K., Waller, J., Ramirez, A., Austoker, J., Macleod, U., Hion, S., and Wardle, J. (2009) 'Development of a measurement tool to assess public awareness of cancer', British Journal of Cancer, 101(2), S13-S17.).&lt;br&gt;&lt;br&gt;The survey includes measures of awareness of signs and symptoms of cancer, cancer risk factors, age-related risk, screening programmes and potential barriers to seeing the GP. Since then, Cancer Research UK (CRUK) has significantly revised and updated the survey, including a wider range of questions and collecting data online instead of face-to-face. The CAM was also previously known as the National Awareness and Early Diagnosis Initiative Cancer Awareness Measure (NAEDI-CAM).&lt;/p&gt; 
&lt;div class="x_x_x_x_x_OutlineElement x_x_x_x_x_Ltr x_x_x_x_x_SCXW8049678 x_x_x_x_x_BCX0"&gt;
&lt;p class="x_x_x_x_x_Paragraph x_x_x_x_x_SCXW8049678 x_x_x_x_x_BCX0"&gt;&lt;span lang="EN-GB" class="x_x_x_x_x_TextRun x_x_x_x_x_SCXW8049678 x_x_x_x_x_BCX0"&gt;&lt;span class="x_x_x_x_x_NormalTextRun x_x_x_x_x_SCXW8049678 x_x_x_x_x_BCX0"&gt;CAM d&lt;/span&gt;&lt;span class="x_x_x_x_x_NormalTextRun x_x_x_x_x_SCXW8049678 x_x_x_x_x_BCX0"&gt;ata ha&lt;/span&gt;&lt;span class="x_x_x_x_x_NormalTextRun x_x_x_x_x_SCXW8049678 x_x_x_x_x_BCX0"&gt;s&lt;/span&gt;&lt;span class="x_x_x_x_x_NormalTextRun x_x_x_x_x_SCXW8049678 x_x_x_x_x_BCX0"&gt; been collected &lt;/span&gt;&lt;span class="x_x_x_x_x_NormalTextRun x_x_x_x_x_SCXW8049678 x_x_x_x_x_BCX0"&gt;by CRUK
&lt;/span&gt;&lt;span class="x_x_x_x_x_NormalTextRun x_x_x_x_x_SCXW8049678 x_x_x_x_x_BCX0"&gt;approximately every&lt;/span&gt;&lt;span class="x_x_x_x_x_NormalTextRun x_x_x_x_x_SCXW8049678 x_x_x_x_x_BCX0"&gt; two years from 2008 to 2019. A COVID specific CAM was developed in 2020 to measure the longitudinal impact of COVID-19 on cancer attitudes and behaviour and understand the contextual influences on cancer attitudes and behaviour during COVID&lt;/span&gt;&lt;span class="x_x_x_x_x_NormalTextRun x_x_x_x_x_SCXW8049678 x_x_x_x_x_BCX0"&gt;-&lt;/span&gt;&lt;span class="x_x_x_x_x_NormalTextRun x_x_x_x_x_SCXW8049678 x_x_x_x_x_BCX0"&gt;19. &lt;/span&gt;&lt;/span&gt;The specific COVID CAM data was collected in two waves which are both included as part of this study.&lt;br&gt;&lt;/p&gt;&lt;/div&gt;
&lt;div class="x_x_x_x_x_OutlineElement x_x_x_x_x_Ltr x_x_x_x_x_SCXW8049678 x_x_x_x_x_BCX0"&gt;
&lt;p class="x_x_x_x_x_Paragraph x_x_x_x_x_SCXW8049678 x_x_x_x_x_BCX0"&gt;&lt;span lang="EN-GB" class="x_x_x_x_x_TextRun x_x_x_x_x_SCXW8049678 x_x_x_x_x_BCX0"&gt;&lt;span class="x_x_x_x_x_NormalTextRun x_x_x_x_x_SCXW8049678 x_x_x_x_x_BCX0"&gt;Further information about the CAM may be found on the &lt;a href="https://www.cancerresearchuk.org/health-professional/awareness-and-prevention/the-cancer-awareness-measures-cam#CAM_Use3" target="_blank"&gt;Cancer Research UK Cancer Awareness Measure&lt;/a&gt; (CAM) webpage.&lt;/span&gt;&lt;/span&gt;&lt;br&gt;
&lt;/p&gt;
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