cometadata/datacite-titles-descriptions-related-identifiers huggingface dataset:
DOI: 10.14457/tu.the.2017.463
title: Customer motivation and key decision factors for purchasing lucky charm accessories

description: Thailand is one of the countries where superstition is widely held among its population. The fact that lucky charm accessories are owned by most Thais is evidence of this statement. The study of "Customer Motivation and Key Decision Factors for Purchasing Lucky Charm Accessories" is a contemporary topic in applied marketing focusing on the issue of society in Thailand. Though luck charm accessories have been used in Thailand for centuries, it is still important to those who engage in the superstition accessories industry to be aware of those dynamic changes in the market so as to target customers effectively.There were three main research objectives for this study. Firstly, the research described general characteristics of customers who have ever purchased lucky charm accessories. Secondly, the research identified customer motivations and behaviors for purchasing lucky charm accessories. Lastly, the research identified key purchase decision factors and level of importance of each for purchasing lucky charm accessories.This study applied both exploratory and descriptive research. For data collection, secondary data research, in-depth interviews, and an online survey questionnaire were used to collect data for this study. The sampling method was non-probability sampling. The main target respondents were those who are between 25-50 years old, and who had purchased lucky charm accessories at least once. The data analysis consisted of a review of secondary research, interpretation of interviews and analysis of results from an online survey questionnaire.The study found that the most important decision factor for purchasing lucky charm accessories was ease for daily use, followed by design, and price. Furthermore, the top three purchase motivation were wealth motivation, career motivation, and commerce motivation respectively. There were three customer segments including Perfectionist, Use-conscious, and Believer which were determined by purchase decision factors. The study also found significant differences of purchase frequency and purchase motivation among three segments. According to the results, the recommendation was to capture the "Perfectionist" segment as a target customer because this segment was the biggest segment with the highest purchase intent compared to other segments. The recommended actions for capturing the Perfectionist were to focus on across value for money, usage concern, and superstitious story factors and develop products which are related to commerce, wealth, and career motivation.
DOI: 10.23725/811t-v556
title: NWD982512.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD982512.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/8j82-r342
title: NWD911376.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD911376.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/9epf-wj87
title: NWD981858.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD981858.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/9k2e-1561
title: NWD823119.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD823119.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/acbt-n225
title: NWD911284.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD911284.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/agaq-sy14
title: NWD910513.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD910513.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/c05w-5r08
title: NWD910859.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD910859.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/cbem-kq57
title: NWD911190.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD911190.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/cwg0-bv72
title: NWD982014.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD982014.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/d2at-a261
title: NWD822846.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD822846.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/g6d7-8f05
title: NWD911303.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD911303.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/ghx3-w317
title: NWD821901.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD821901.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/gphz-g754
title: NWD982202.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD982202.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/kaqe-nr22
title: NWD822443.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD822443.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/kp4w-ar90
title: NWD982261.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD982261.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/kq0g-tn79
title: NWD910871.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD910871.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/n8d4-6b10
title: NWD982361.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD982361.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/nd7a-n806
title: NWD981867.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD981867.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/v33g-4108
title: NWD822366.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD822366.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/vgeb-1n48
title: NWD910061.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD910061.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/w3pj-9c09
title: NWD982441.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD982441.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/x9d9-b335
title: NWD981868.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD981868.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/xcpc-k677
title: NWD822119.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD822119.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/xexm-q988
title: NWD821983.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD821983.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/xhdy-q293
title: NWD910502.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD910502.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/yf2f-9h69
title: NWD910384.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD910384.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/zjm6-t676
title: NWD822643.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD822643.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.25549/wpacards-c8-165342
title: WPA household census for 760 INDIANA AVE, Los Angeles County
DOI: 10.25549/wpacards-c8-165598
title: WPA household census for 523 SAN JUAN AVE, Los Angeles County
DOI: 10.25549/wpacards-c8-166012
title: WPA household census for 6706 HAAS AVE, Los Angeles County
DOI: 10.25549/wpacards-c8-166268
title: WPA household census for 1835 W 69TH ST, Los Angeles County
DOI: 10.25549/wpacards-c8-166524
title: WPA household census for 2053 W 71ST ST, Los Angeles County
DOI: 10.25549/wpacards-c8-167272
title: WPA household census for 1440 Lexington Gallatin Road, Los Angeles County

description: NOTE: Coordinates are not accurate as they were derived by hand from a Gillespie Guide (1939), a Thomas Brothers Atlas (1941), and Google Maps (2015).
DOI: 10.25549/wpacards-c8-168303
title: WPA household census for 1635 E 104TH ST, Los Angeles County
DOI: 10.25549/wpacards-c8-168559
title: WPA household census for 1507 E 109 ST, Los Angeles County
DOI: 10.25549/wpacards-c8-168815
title: WPA household census for 1663 E 112 ST, Los Angeles County
DOI: 10.25549/wpacards-c8-169071
title: WPA household census for 327 4TH AVE, Los Angeles County
DOI: 10.25549/wpacards-c8-169327
title: WPA household census for 744 FLOWER AVE, Los Angeles County
DOI: 10.25549/wpacards-c8-169583
title: WPA household census for 403 BROOKS AVE, Los Angeles County
DOI: 10.25549/wpacards-c8-169839
title: WPA household census for 712 SUNSET AVE, Los Angeles County
DOI: 10.25549/wpacards-c8-169850
title: WPA household census for 829 VERNON AVE, Los Angeles County
DOI: 10.25549/wpacards-c8-170291
title: WPA household census for 704 Paramount Boulevard, Los Angeles County

description: NOTE: Coordinates are not accurate as they were derived by hand from a Gillespie Guide (1939), a Thomas Brothers Atlas (1941), and Google Maps (2015).
DOI: 10.25549/wpacards-c8-170324
title: WPA household census for 1000 Paramount Boulevard, Los Angeles County

description: NOTE: Coordinates are not accurate as they were derived by hand from a Gillespie Guide (1939), a Thomas Brothers Atlas (1941), and Google Maps (2015).
DOI: 10.25549/wpacards-c8-171052
title: WPA household census for 846R 65TH STREET, Los Angeles County
DOI: 10.6084/m9.figshare.12980321
title: 0.8% dilution test

description: Simulation datasets for performance evalution in Aperture (0.8% dilution)
DOI: 10.14457/tu.the.2017.464
title: A study on the influence of mobile foodie applications on restaurant selection decisions

description: Online food delivery competition in Thailand is fierce. Public behavior has changed from eating out at restaurants to ordering food from various online providers. Social media allows users/customers to generate on-line content and share their experiences with the online community. This study of “The influence of mobile foodie applications on restaurant selection decisions” is an independent research exercise focusing on the contemporary topic of technological issues regarding applied marketing in Thailand.There are four primary research were to 1) To identify customer profiles and then classify them into the segments, 2) To determine consumer restaurant selection behavior and experience, 3) To determine consumer price perception toward online order fees, and 4) To identify key application features needed by customers. Exploratory research was conducted through a secondary data reviews and ten in-depth interviews. Descriptive research was conducted by an online social media survey using Facebook, LINE chat application, and e-mail. Target respondents were males or females aged between 18 to 60 years old who had access to the internet and had used a foodie application in the past three months. Data gathered from 265 respondents were analyzed using the Statistical Package for the Social Sciences (SPSS) by Analysis of Variance (ANOVA), Chi-square, frequencies, percentages, factor analysis, cluster analysis, and price sensitivity measurements.Main findings from the quantitative research indicate that customers who used online delivery food applications can be divided into four segments as achiever, perfectionist, extrovert, and outdoor enthusiast. Top three restaurant selection criteria for all respondents were speed of service, location, and value for money. The three features respondents perceived to be important when using an application were booking, payment option, and promotional information features. In term of awareness, LINEMAN was ranked as number one followed by foodpanda, UberEat, and Grabfood. Interestingly, the current online delivery fee is perceived to be acceptable by respondents, and there is room to increase the service fee if needed.The recommendation for the marketer is to focus on the achiever segment because they are the heavy users of online food delivery services. This segment can be engaged via online channels. Therefore, marketers should try to prevent this segment from switching to other service providers. For developers, the top three features of foodie applications to focus on are booking, payment option, and promotional information features. Also, the contents section of the application is another important aspect to focus on.This research will enable restaurant managers and application developers to better understand changing customer behaviors better. Furthermore, the findings will aid managers to design strategies to entice more customers to use their restaurants and applications.
DOI: 10.14457/tu.the.2017.465
title: The emerging of parcel delivery players in Thailand and how to gain more premium price by offering the right services

description: The logistics market in Thailand has been growing and attracted players to the market who offer the same services at a competitive price. However, there is also a market for better-quality services. This research focuses on asking “what factors will get customers to pay more?” and “what are premium services for which customers are willing to pay more?”Research Objectives: 1. To identify the list of significant parcel delivery providers in Thailand market known by Thai customers and the services being offered by these providers, 2.To define the critical attributes customers look for when using a parcel delivery service, 3.To explore the attributes for which customers are willing to pay more, 4.To identify the services which customers perceive as value-added for which they are willing to pay a premium price, and 5.To explore the segmentation based on customer’s demographic and behavioral factors. Research Design: The research was conducted by both  exploratory and  descriptive  research. The exploratory research included secondary research and ten in-depth interviews which provided an understanding of customers’ perceptions. The findings from in-depth interviews were validated via descriptive research of 200 questionnaires completed by customers in the Bangkok area. Due to time constraints, the sampling method of this research was convenience sampling.
DOI: 10.14457/tu.the.2017.466
title: Customer attitudes toward service of BTS SkyTrain during weekdays

description: BTS SkyTrain is the largest mass transit operator in Bangkok, Thailand with 66% ridership market share during the working week at around 600,000 people per day. The company tries to improve its customer satisfaction towards services by doing a customer satisfaction survey annually. However, the latest satisfaction rating was just 3.84 out of 5.There are three main research objectives. First, the research will identify the target consumers and their profiles for BTS SkyTrain. Second, the research will evaluate customer attitudes toward services that BTS offers during the trip. Lastly, the research will discover customer attitudes toward the usage of the Rabbit Smart Pass card system.The exploratory research includes secondary research, which was obtained from published sources, while eight in-depth interviews provided insights of consumer behaviors and perceptions toward BTS SkyTrain. The key findings from the exploratory research were validated through the descriptive research of 216 online questionnaires. The Statistical Package for the Social Sciences (SPSS) program was also used to analyze the data from the survey.All respondents were divided into three segments based on their lifestyle, which are Active Passengers, Socially Oriented Passengers, and Variety Seeking Passengers. Moreover, the study revealed some issues that were necessary for the passengers. For example, there were no plastic bags provided to pack umbrellas when it rained, there was no the LED information board to notice what time the train will come, etc. Recommendations are provided that the company can implement that takes these into consideration.This research is designed to obtain a better understanding of customer attitudes towards services of the BTS SkyTrain during weekdays. The findings from this study will provide the benefits not only for the BTS SkyTrain to gain a higher annual rating and more customers, but also to increase the customer happiness.
DOI: 10.14457/tu.the.2017.467
title: The attitude of young Thai women aged between 22–39 years of age towards Thai imported facial drugstore cosmetics

description: Cosmetics have become a big part of women’s lives. According to the research from Kasikorn Bank, Thailand is one of the biggest cosmetic manufacturers in the region with a USD 4 billion market value and is one of the fastest growing markets in the world with a 10% annual growth rate. Drugstore cosmetics play a big role in the Thai beauty community thanks to the variety of products and the affordable prices. Still, Thai drugstore brands are frequently seen as inferior to imported brands due to many factors including the country-of-origin effect. Some Thai brands choose to manufacture their products elsewhere and import them back to in order to market the the products as imported from other countries. (Kasikorn Research, 2017)This research project aims to understand Thai women’s attitudes about how they think of drugstore cosmetics and Thai imported drugstore cosmetics. Important factors to be investigated include learning what triggers consumers to purchase cosmetics, the decision making process and influences that impact customers prior to purchase. In addition, this project aims to discover the core attributes that consumers value in drugstore cosmetics, as well as the market attitude towards imported drugstore cosmetics. The research methodologies that this research used are both qualitative - secondary data, observation, in-depth interviews, as well as quantitative – primarily by the results of a survey questionnaire. The online survey questionnaire was distributed to 236 respondents. The Statistical Package for the Social Sciences (SPSS) program was implemented to analyze the data from the survey.The findings from the survey showed that the majority of young Thai women consumers of facial drugstore cosmetics were 22 – 29 years old. They were categorized into 3 groups based on different lifestyles and beliefs. Customers who rely on friends tended to be more price sensitive and paid attention to the packaging of the products they were considering to purchase. At the same time, the claim of “imported” products seemed be less important to consumers than it once was. This research will allow people who are manufacturers, distributors, and sellers to have a better understanding of the brand perception in the eyes of consumers so they can deliver the right message to the target consumer for their business and maximize sales.
DOI: 10.14457/tu.the.2017.470
title: Does an increase in tax on sugary drinks reduce millennials’ soft drinks buying intention

description: This study is a contemporary topic in applied marketing on health, which is focused on the consumers’ behavior in Thailand.Having spent over 190 billion Baht yearly on imported medical services for obesity and other weight related diseases, the Thai Government has announced a new tax policy with the intention to reduce the sugar consumption rate among Thai people. The new tax will not only increase the price of sugary products, but it will also reduce the price of some products that are low in sugar content as well. Over consumption of sugary drinks, specifically soft drinks, has been one of the most important topics in society as it is strongly believed to be the major cause of obesity. Thailand is ranked as the first runner-up for overweight population in Southeast Asia.The methodology used in this study included both qualitative and quantitative research methods. Secondary research and a focus group interview were selected for the qualitative research. An online questionnaire was selected for the quantitative research approach. Data were collected from 158 respondents from various occupations. The data was analyzed using SPSS to obtain further key findings and insights.According to the analysis of this research, an increase in the retail price of a single unit of soft drinks will affect consumers buying intention if it is greater than 5 baht. On the other hand, the buying intention for non-sugar alternatives will increase if  the price per unit has decreased. Apart from the price, other factors like nutritional value, taste, and promotional campaigns are also strong influencing factors.The results of this study will provide beneficial ideas and insights for both the Thai Government as well as beverage companies, which can use these insights to create effective campaigns and marketing strategies.
DOI: 10.14457/tu.the.2017.471
title: Consumers’ attitudes and purchase decisions towards crowdsourcing design sites for fashion apparel and accessories

description: In Thailand, there are only a few crowdsourcing design sites where artists can sell their art works as print-on-demand fashion apparel and accessories. Artists create designs, consumers choose a design, the site produces print-on-demand products, and artists get paid for every purchase. This kind of business is relatively new to Thailand and it provides a new channel for designers to distribute their works. Thus, the growth opportunity in the crowdsourcing design market is considerably high. However, an understanding of Thai consumers’ behaviors and attitudes towards crowdsourcing design is limited.  This study is a contemporary topic in applied marketing under the area of marketing knowledge in technology. The purposes of the study are to understand Thai consumers’ purchase decision and attitudes towards fashion apparel and accessories from crowdsourcing design sites, and determine Thai consumer segmentation.The study was conducted using exploratory research and descriptive research respectively. The exploratory research included secondary research from credible sources and in-depth interviews of 10 respondents. The descriptive research was conducted by an online survey questionnaire with 217 respondents using a convenience sampling method. Target respondents were Thai consumers, age 16-40 years, who purchase online at least 1 – 3 times per quarter. The Statistical Package for the Social Sciences (SPSS) program was used to interpret and analyze the data from the survey.According to the results of the study, respondents had positive attitude towards crowdsourcing design sites for fashion apparel and accessories. Attitude is the key predictor for intent to purchase. Respondents’ top four purchasing factors are 1) Detail of product is available on website, 2) Trust and Reliability of website, 3) Product Quality, and 4) Product Design. The respondents were segmented into three groups based on lifestyle. The Design-lover Buyers segment is the most attractive target since they had highest purchase intention. The second potential target is the Social-conscious Buyers segment. This group has the highest number of respondents. The findings from this study will not only benefit entrepreneurs to have a successful crowdsourcing design business, but also support the society by enabling independent artists to have an extra income from the crowdsourcing community.
DOI: 10.21421/d2/ykhi55
title: Phenotypic evaluation data of International Chickpea varietal trial (ICVT) - Kabuli large seeded for year 2014-15
DOI: 10.23725/03dm-e042
title: NWD983041.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD983041.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/2bkx-3v42
title: NWD911718.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD911718.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/33rb-fd37
title: NWD823340.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD823340.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/3fkd-c621
title: NWD983027.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD983027.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/4h11-f790
title: NWD911805.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD911805.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/5gpg-et21
title: NWD823306.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD823306.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/aa9a-6c75
title: NWD823123.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD823123.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/aqw2-ag21
title: NWD823603.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD823603.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/ca6m-8r17
title: NWD912013.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD912013.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/d5h5-g113
title: NWD823658.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD823658.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/drj7-1n05
title: NWD982756.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD982756.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file
DOI: 10.23725/e5sp-g513
title: NWD911765.freeze5.v1.vcf.gz.csi

description: TOPMed: NWD911765.freeze5.v1.vcf.gz.csi <br>File: VCF CSI file