cometadata/datacite-titles-descriptions-related-identifiers huggingface dataset:
DOI: 10.6073/pasta/591763252407349cffb2ad82be554d65
title: Santa Rita Experimental Range site, station Santa Rita Experimental Range pastures where the existing mesquite were killed and the pastures were grazed: pastures 3, 5N, 5S, 6B and 12B, study of plant cover of Lycium pallidum (pale desert-thorn) in units of percent on a yearly timescale
DOI: 10.6073/pasta/5a7111a03c5336c59d2b1fd5cf9da78b
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 40 at Cedar Creek, study of plant cover of Carex in units of percent on a yearly timescale
DOI: 10.6073/pasta/608e684bf353ee894645547248cab6e1
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 40 at Cedar Creek, study of plant cover of miscellaneous species in units of percent on a yearly timescale
DOI: 10.6073/pasta/6b81054319cbbb0ae4267432f974e231
title: Sevilleta site, station Deep Well, study of plant cover of Cylindropuntia tunicata (thistle cholla) in units of percent on a yearly timescale
DOI: 10.6073/pasta/6bdee028a5b2ddab78f31671596c4e34
title: Sevilleta site, station Deep Well, study of plant cover of Dasyochloa pulchella (low woollygrass) in units of percent on a yearly timescale
DOI: 10.6073/pasta/6f43b7033cb77822be9c5a01697ac9ff
title: Sevilleta site, station Deep Well, study of plant cover of Ephedra torreyana (Torrey's jointfir) in units of percent on a yearly timescale
DOI: 10.6073/pasta/76bd9cfaf97f1b4666a6a1d79f43b824
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 21 at Cedar Creek, study of plant cover of Schizachyrium scoparium in units of percent on a yearly timescale
DOI: 10.6073/pasta/7f98d073f1f051863269804a21f61b5c
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 70 at Cedar Creek, study of plant cover of Krigia biflora in units of percent on a yearly timescale
DOI: 10.6073/pasta/80806e7f3dca943bfd5709a727cd6ec0
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 70 at Cedar Creek, study of plant cover of Eragrostis spectabilis in units of percent on a yearly timescale
DOI: 10.6073/pasta/836bfaffe2148b75d278ac659cab153e
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 40 at Cedar Creek, study of plant cover of Equisetum arvense in units of percent on a yearly timescale
DOI: 10.6073/pasta/887f8103c9db91fb465e136a70292433
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 21 at Cedar Creek, study of plant cover of Rhus glabra in units of percent on a yearly timescale
DOI: 10.6073/pasta/8c6f4cade2c6fb460e9db9c65236d68e
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 70 at Cedar Creek, study of plant cover of Lathyrus venosus in units of percent on a yearly timescale
DOI: 10.6073/pasta/90e2ae432bea5ffa4abf99024d9d4c4e
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 21 at Cedar Creek, study of plant cover of Rhamnus frangula in units of percent on a yearly timescale
DOI: 10.6073/pasta/a5873797093cc42d40ba4ba89ed249aa
title: Santa Rita Experimental Range site, station Santa Rita Experimental Range pastures where the existing mesquite were killed and the pastures were grazed: pastures 3, 5N, 5S, 6B and 12B, study of plant cover of Lycium torreyi (Torrey wolfberry) in units of percent on a yearly timescale
DOI: 10.6073/pasta/a780a4a2b2cfaf7b4c2a27466ce0a005
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 40 at Cedar Creek, study of plant cover of mosses and lichens in units of percent on a yearly timescale
DOI: 10.6073/pasta/abe40e2b9b0960d93a60bda1d80dc461
title: Sevilleta site, station Deep Well, study of plant cover of Dalea brachystachya (Fort Bowie prairie clover) in units of percent on a yearly timescale
DOI: 10.6073/pasta/afc58e8ea2213dfc3fc73b89421738bb
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 40 at Cedar Creek, study of plant cover of Equisetum in units of percent on a yearly timescale
DOI: 10.6073/pasta/b0ac5068726c9df45f9362a42cafdef9
title: Santa Rita Experimental Range site, station Santa Rita Experimental Range pastures where the existing mesquite were killed and the pastures were grazed: pastures 3, 5N, 5S, 6B and 12B, study of plant cover of Opuntia acanthocarpa in units of percent on a yearly timescale
DOI: 10.6073/pasta/b396f10e3ba1bfcbe0c904679fdbd2ee
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 40 at Cedar Creek, study of plant cover of Euphorbia glyptosperma in units of percent on a yearly timescale
DOI: 10.6073/pasta/b5b69ed828b2b2465fe87bea5ca16186
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 40 at Cedar Creek, study of plant cover of Crepis tectorum in units of percent on a yearly timescale
DOI: 10.6073/pasta/b5d50557e1d5d50cc68cfa36148f95c6
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 21 at Cedar Creek, study of plant cover of Potentilla simplex in units of percent on a yearly timescale
DOI: 10.6073/pasta/c1cd964bafd498c34f24a11935cae228
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 40 at Cedar Creek, study of plant cover of Erigeron strigosus in units of percent on a yearly timescale
DOI: 10.6073/pasta/c8d7eafab2a734bd12743ad0482e8c58
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 40 at Cedar Creek, study of plant cover of Erigeron canadensis in units of percent on a yearly timescale
DOI: 10.6073/pasta/cecd9694cac99c2a4c608d8ac9947840
title: Sevilleta site, station Deep Well, study of plant cover of Enneapogon desvauxii (nineawn pappusgrass) in units of percent on a yearly timescale
DOI: 10.6073/pasta/d40ca47c1550afa66b6b3645cd920c31
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 21 at Cedar Creek, study of plant cover of Poa pratensis in units of percent on a yearly timescale
DOI: 10.6073/pasta/da0a4aefab4a059e01c2a04412d55cf3
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 21 at Cedar Creek, study of plant cover of Rumex acetosella in units of percent on a yearly timescale
DOI: 10.6073/pasta/dbc42dc1c317080f5db3d2f0787c6675
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 70 at Cedar Creek, study of plant cover of Hedeoma hispida in units of percent on a yearly timescale
DOI: 10.6073/pasta/dbdde8319a6c3583ccc89eb6d6ac2fb5
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 70 at Cedar Creek, study of plant cover of Euphorbia geyeri in units of percent on a yearly timescale
DOI: 10.6073/pasta/df6950e524c269f51cedc411e631bebb
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 40 at Cedar Creek, study of plant cover of Eragrostis spectabilis in units of percent on a yearly timescale
DOI: 10.6073/pasta/e7f1beaf83afddaae301d8e5b3666065
title: Santa Rita Experimental Range site, station Santa Rita Experimental Range pastures where the existing mesquite were killed and the pastures were grazed: pastures 3, 5N, 5S, 6B and 12B, study of plant cover of Mimosa dysocarpa (velvetpod mimosa) in units of percent on a yearly timescale
DOI: 10.6073/pasta/e9a1d0aed8f111a944ef3467071042f3
title: Santa Rita Experimental Range site, station Santa Rita Experimental Range pastures where the existing mesquite were killed and the pastures were grazed: pastures 3, 5N, 5S, 6B and 12B, study of plant cover of Opuntia engelmannii (cactus apple) in units of percent on a yearly timescale
DOI: 10.6073/pasta/ecd540699cd0846323b82f7820da3bcf
title: Santa Rita Experimental Range site, station Santa Rita Experimental Range pastures where the existing mesquite were killed and the pastures were grazed: pastures 3, 5N, 5S, 6B and 12B, study of plant cover of Mammillaria (globe cactus) in units of percent on a yearly timescale
DOI: 10.6073/pasta/f4dd84e6a71846374736734600ab264c
title: Santa Rita Experimental Range site, station Pasture 22 at Santa Rita Experimental Range, study of plant density of Carlowrightia arizonica in units of numberPerMeterSquared on a yearly timescale
DOI: 10.6073/pasta/f5614457f9e31283edf00d9ab5922520
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 21 at Cedar Creek, study of plant cover of Prunus in units of percent on a yearly timescale
DOI: 10.6073/pasta/f8b1519896c058d4dacc0af1bf1b574a
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 70 at Cedar Creek, study of plant cover of Euphorbia glyptosperma in units of percent on a yearly timescale
DOI: 10.6073/pasta/f8ca69628adc759cb784aa95d077d739
title: Santa Rita Experimental Range site, station Pasture 22 at Santa Rita Experimental Range, study of plant density of Digitaria californica in units of numberPerMeterSquared on a yearly timescale
DOI: 10.6073/pasta/f936ede51dda1b7784814451f12666b6
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 21 at Cedar Creek, study of plant cover of Setaria pumila ssp. pumila in units of percent on a yearly timescale
DOI: 10.6073/pasta/fadf800ec43b5621b360e0346ceb8333
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 21 at Cedar Creek, study of plant cover of Solidago gigantea in units of percent on a yearly timescale
DOI: 10.6073/pasta/035faf86bbbeb34fdbd8276bb588f3a5
title: Santa Rita Experimental Range site, station Pasture 22 at Santa Rita Experimental Range, study of plant density of Sida in units of numberPerMeterSquared on a yearly timescale
DOI: 10.6073/pasta/0a6f3ddb3ad6d223c739a464e39c5fc3
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 70 at Cedar Creek, study of plant cover of Lepidium densiflorum in units of percent on a yearly timescale
DOI: 10.6073/pasta/0ccc8c56bb0013b14612e541d9fdb074
title: Santa Rita Experimental Range site, station Santa Rita Experimental Range pastures where the existing mesquite were killed and the pastures were grazed: pastures 3, 5N, 5S, 6B and 12B, study of plant cover of Pappophorum mucronulatum in units of percent on a yearly timescale
DOI: 10.6073/pasta/176c0a6415d8d3d1cb0cb19029811054
title: Santa Rita Experimental Range site, station Santa Rita Experimental Range pastures where the existing mesquite were killed and the pastures were grazed: pastures 3, 5N, 5S, 6B and 12B, study of plant cover of Opuntia leptocaulis in units of percent on a yearly timescale
DOI: 10.6073/pasta/20cec14869cdc8d8134c6cfc99f663ea
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 70 at Cedar Creek, study of plant cover of Oenothera rhombipetala in units of percent on a yearly timescale
DOI: 10.6073/pasta/2a53a9a3412cae15959d57bb6025ae66
title: Santa Rita Experimental Range site, station Pasture 22 at Santa Rita Experimental Range, study of plant density of Setaria macrostachya in units of numberPerMeterSquared on a yearly timescale
DOI: 10.6073/pasta/2b763fd43bb825edc6aa35192347f93a
title: Santa Rita Experimental Range site, station Pasture 22 at Santa Rita Experimental Range, study of plant density of Hilaria belangeri in units of numberPerMeterSquared on a yearly timescale
DOI: 10.6073/pasta/2c8ef9d7a2d0fc0020ea604c48a6965e
title: Santa Rita Experimental Range site, station Santa Rita Experimental Range pastures where the existing mesquite were killed and the pastures were grazed: pastures 3, 5N, 5S, 6B and 12B, study of plant cover of Yucca elata (soaptree yucca) in units of percent on a yearly timescale
DOI: 10.6073/pasta/2dec96a2d3072ecc40518679508aacce
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 21 at Cedar Creek, study of plant cover of Verbascum thapsus in units of percent on a yearly timescale
DOI: 10.6073/pasta/32b63faf679c764a4ebf3bfd6169f51c
title: Santa Rita Experimental Range site, station Pasture 22 at Santa Rita Experimental Range, study of plant density of Leptoloma cognatum in units of numberPerMeterSquared on a yearly timescale
DOI: 10.6073/pasta/360e20f2b64c9e92540a5d72f9e98eda
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 40 at Cedar Creek, study of plant cover of Panicum oligosanthes in units of percent on a yearly timescale
DOI: 10.6073/pasta/3d3631b129c4cf547e885839f405aa94
title: Sevilleta site, station Deep Well, study of plant cover of Hoffmannseggia drepanocarpa (sicklepod holdback) in units of percent on a yearly timescale
DOI: 10.6073/pasta/3d5b40e491afb88ceb115adad6a04485
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 40 at Cedar Creek, study of plant cover of Hedeoma hispida in units of percent on a yearly timescale
DOI: 10.6073/pasta/424d2857187adf5a3479c45c5904dc94
title: Sevilleta site, station Deep Well, study of plant cover of Euphorbia exstipulata (squareseed spurge) in units of percent on a yearly timescale
DOI: 10.6073/pasta/447e0de1559afb68a6f6d812369d5ab4
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 70 at Cedar Creek, study of plant cover of Leptoloma cognatum in units of percent on a yearly timescale
DOI: 10.6073/pasta/47c1ecabcd1bc2d5e57db2b8cba8491a
title: Sevilleta site, station Deep Well, study of plant cover of Gutierrezia sarothrae (broom snakeweed) in units of percent on a yearly timescale
DOI: 10.6073/pasta/4c80cc108c894f07d3386965f8e93d8b
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 70 at Cedar Creek, study of plant cover of Lespedeza capitata in units of percent on a yearly timescale
DOI: 10.6073/pasta/4d6b4df061c748443b69e85ba2f27619
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 40 at Cedar Creek, study of plant cover of Lychnis alba in units of percent on a yearly timescale
DOI: 10.6073/pasta/54286fc0ba111ef42b12aa2f4d2d16d2
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 40 at Cedar Creek, study of plant cover of Fragaria vesca ssp. americana in units of percent on a yearly timescale
DOI: 10.6073/pasta/5515a9393e6b570eb0bd64d280edf45d
title: Sevilleta site, station Deep Well, study of plant cover of Gaillardia pinnatifida (red dome blanketflower) in units of percent on a yearly timescale
DOI: 10.6073/pasta/58976bb0ea1d4527ba892c1bf450e328
title: Santa Rita Experimental Range site, station Santa Rita Experimental Range pastures where the existing mesquite were killed and the pastures were grazed: pastures 3, 5N, 5S, 6B and 12B, study of plant cover of Sporobolus (dropseed) in units of percent on a yearly timescale
DOI: 10.6073/pasta/5e0e25fe4b5e64860792432337deb552
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 21 at Cedar Creek, study of plant cover in units of percent on a yearly timescale
DOI: 10.6073/pasta/5ffa1c9fc8a48774fd771b944ca57c78
title: Santa Rita Experimental Range site, station Santa Rita Experimental Range pastures where the existing mesquite were killed and the pastures were grazed: pastures 3, 5N, 5S, 6B and 12B, study of plant cover of Opuntia spinosior in units of percent on a yearly timescale
DOI: 10.6073/pasta/616ae1b88650b1988564a972060ac479
title: Santa Rita Experimental Range site, station Pasture 22 at Santa Rita Experimental Range, study of plant density of Opuntia spinosior in units of numberPerMeterSquared on a yearly timescale
DOI: 10.6073/pasta/6f3ac64e36b273c47702c4cafc05d344
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 40 at Cedar Creek, study of plant cover of Lespedeza capitata in units of percent on a yearly timescale
DOI: 10.6073/pasta/70f2ef0b5601768f0c55bf92bbfb89e2
title: Santa Rita Experimental Range site, station Pasture 22 at Santa Rita Experimental Range, study of plant density of Heteropogon contortus in units of numberPerMeterSquared on a yearly timescale
DOI: 10.6073/pasta/74bf157dee58fe28949ce367a24296bb
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 21 at Cedar Creek, study of plant cover of Solidago missouriensis in units of percent on a yearly timescale
DOI: 10.6073/pasta/78e60843df6da7a6a5242364c0c6cf88
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 70 at Cedar Creek, study of plant cover of Muhlenbergia racemosa in units of percent on a yearly timescale
DOI: 10.6073/pasta/875f9237d262333aa19a448560e0a99e
title: Santa Rita Experimental Range site, station Pasture 22 at Santa Rita Experimental Range, study of plant density of Portulaca in units of numberPerMeterSquared on a yearly timescale
DOI: 10.6073/pasta/8911628c7a475767add408dd335eb99f
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 40 at Cedar Creek, study of plant cover of Panicum perlongum in units of percent on a yearly timescale
DOI: 10.6073/pasta/90d5a40d65f169cf8368202c8e1b18a1
title: Santa Rita Experimental Range site, station Santa Rita Experimental Range pastures where the existing mesquite were killed and the pastures were grazed: pastures 3, 5N, 5S, 6B and 12B, study of plant cover of Opuntia versicolor in units of percent on a yearly timescale
DOI: 10.6073/pasta/9749d8160913d9a66901fbb3c2dc3e1a
title: Sevilleta site, station Deep Well, study of plant cover of Grusonia clavata (club cholla) in units of percent on a yearly timescale
DOI: 10.6073/pasta/97de541546e23135adb95e0a8dd1c427
title: Cedar Creek Ecosystem Science Reserve site, station Old Field B 22a,b at Cedar Creek, study of cover of litter in units of percent on a yearly timescale
DOI: 10.6073/pasta/98e66229bcfb097895355cf670493ebc
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 21 at Cedar Creek, study of plant cover of Solidago in units of percent on a yearly timescale
DOI: 10.6073/pasta/9b25355a75367bea51ff452c41d8a6ce
title: Santa Rita Experimental Range site, station Santa Rita Experimental Range pastures where the existing mesquite were killed and the pastures were grazed: pastures 3, 5N, 5S, 6B and 12B, study of plant cover of Ziziphus obtusifolia in units of percent on a yearly timescale
DOI: 10.6073/pasta/a3375c13c1fd1539f5dca766d6426acb
title: Santa Rita Experimental Range site, station Santa Rita Experimental Range pastures where the existing mesquite were killed and the pastures were grazed: pastures 3, 5N, 5S, 6B and 12B, study of plant cover of Prosopis velutina (velvet mesquite) in units of percent on a yearly timescale
DOI: 10.6073/pasta/a9ccc4519d6ad6529bdae94f24924df1
title: Santa Rita Experimental Range site, station Pasture 22 at Santa Rita Experimental Range, study of plant density of Krameria parvifolia in units of numberPerMeterSquared on a yearly timescale
DOI: 10.6073/pasta/b3703ec530f2e676ba3f6967718a586c
title: Sevilleta site, station Deep Well, study of plant cover of forbs in units of percent on a yearly timescale
DOI: 10.6073/pasta/b4ce1ad1d0ac763dc580f679cbba6ad1
title: Sevilleta site, station Deep Well, study of plant cover of Ipomopsis laxiflora (iron ipomopsis) in units of percent on a yearly timescale
DOI: 10.6073/pasta/bad6e18446f973feffc8aaa8d99fdd69
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 70 at Cedar Creek, study of plant cover of Mollugo verticillata in units of percent on a yearly timescale
DOI: 10.6073/pasta/c8f88e087e0c505fe284212191737466
title: Santa Rita Experimental Range site, station Pasture 22 at Santa Rita Experimental Range, study of plant density of Opuntia engelmannii in units of numberPerMeterSquared on a yearly timescale
DOI: 10.6073/pasta/cad4fb1c9e2f99e36f0ce29d8ef091f6
title: Santa Rita Experimental Range site, station Santa Rita Experimental Range pastures where the existing mesquite were killed and the pastures were grazed: pastures 3, 5N, 5S, 6B and 12B, study of plant cover of Setaria macrostachya (large-spike bristlegrass) in units of percent on a yearly timescale
DOI: 10.6073/pasta/d4498a10058a1c3713e8c34880336c98
title: Cedar Creek Ecosystem Science Reserve site, station Old Field B 22a,b at Cedar Creek, study of cover of bare ground in units of percent on a yearly timescale
DOI: 10.6073/pasta/d48f47cc1f17ffcdef3b3b05c9fe91b0
title: Santa Rita Experimental Range site, station Pasture 22 at Santa Rita Experimental Range, study of plant density of Prosopis velutina in units of numberPerMeterSquared on a yearly timescale
DOI: 10.6073/pasta/d500a7431e6e29eb26353573144d1c39
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 70 at Cedar Creek, study of plant cover of Liatris aspera in units of percent on a yearly timescale
DOI: 10.6073/pasta/de14592ad3423f086c5175da49fbf8a2
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 21 at Cedar Creek, study of plant cover of Tragopogon dubius major in units of percent on a yearly timescale
DOI: 10.6073/pasta/e65a9b40f86030c87cfb9f82489c3369
title: Cedar Creek Ecosystem Science Reserve site, station Old Field 70 at Cedar Creek, study of plant cover of Lychnis alba in units of percent on a yearly timescale
DOI: 10.14473/csda/ugrjwn/k5ztyz
title: TI_V1412.pdf

description: Technická informace
DOI: 10.6084/m9.figshare.22605973.v1
title: Additional file 4 of CRISPR-dCas13-tracing reveals transcriptional memory and limited mRNA export in developing zebrafish embryos

description: Additional file 4: Table S3. Expression of 134 transcripts containing unique repeated sequences at different development time (Related to Fig. 2a, Additional file 1: Fig. S4a).
DOI: 10.6084/m9.figshare.7930874
title: circ-BIRC6, a circular RNA, promotes hepatocellular carcinoma progression by targeting the miR-3918/Bcl2 axis

description: Circular (circ)RNA is a special type of endogenous RNA consisting of a covalently closed loop structure without 5‘ to 3‘ polarity and a polyadenylated tail. Accumulating evidence suggests that circRNAs play important roles in the development and progression of human cancers. However, the role of circRNAs in the progression of hepatocellular carcinoma (HCC) is largely unknown. This was addressed in the present study using high-throughput sequencing to identify aberrantly expressed circRNAs in HCC patient tissue and cell lines. We found that circ-baculoviral IAP repeat-containing (BIRC)6 was upregulated in HCC tissue samples and cells; this was associated with the overall survival of HCC patients. circ-BIRC6 knockdown reduced HCC cell proliferation, migration, and invasion and enhanced their apoptosis. Additionally, circ-BIRC6 overexpression negatively regulated the expression of microRNA miR-3918, which was identified as an inhibitor of B cell lymphoma (Bcl)2. The tumor-suppressive effect of circ-BIRC6 deletion was abrogated by inhibiting miR-3918. These results indicate that circ-BIRC6 functions as a competing endogenous RNA that regulates Bcl2 expression by sponging miR-3918, and may serve as a prognostic biomarker and therapeutic target for the treatment of HCC.
DOI: 10.6084/m9.figshare.25175198
title: Brand-Evoked Mental Imagery: The Role of Brands in Eliciting Mental Imagery

description: This research provides evidence of the role played by a brand in the stimulation of mental imagery. We anticipate that a familiar (vs. unfamiliar) brand will evoke higher levels of visual mental imagery in the consumer. In addition, if the consumer exhibits favorability toward the brand, the visual mental imagery evoked will be enhanced. Therefore, we provide evidence of the moderating role of brand favorability in the relationship between brand familiarity and visual mental imagery. Our findings suggest that brands are evocative and able to enhance (or reduce) information processing and, thus, the generation of visual mental images that we name “brand-evoked mental imagery.” The results contribute to the literature on branding and mental imagery and have several practical implications for marketers.