cometadata/datacite-titles-descriptions-related-identifiers huggingface dataset:
DOI: 10.6084/m9.figshare.14282833.v1
title: TONI MORRISON’S LITERATURE IN BRAZIL: BELOVED AND ITS PARATRANSLATIONS

description: ABSTRACT This article aims to approach the translations of the novel Beloved (1987), by Toni Morrison, in Brazil, focusing on some of their paratexts. It begins with a theoretical reflection on translation that considers it as a process that goes beyond the linguistic transposition between the source text and the target text, since it involves social, historical, cultural, ideological factors, among others. After that, the theory of paratranslation is presented, according to which the paratexts that make up a translated work are important elements to be examined by the researcher, since they contribute to meaning construction. Subsequently, the article provides a brief overview of Toni Morrison and her literary production, highlighting Beloved, and continues with an analysis of the covers and back covers of the different editions of Amada, title of the referred work in Brazil. Finally, it appears that, in general, Beloved’s Brazilian paratranslations reinforce the images of Morrison as an award-winning writer and of the novel in question as a critically acclaimed book.
DOI: 10.6084/m9.figshare.14282834.v1
title: COLOR INTERPRETATION IN AUDIOVISUAL PARATEXTS TRANSLATION - THE RED IN THE SERIES LA CASA DE PAPEL

description: ABSTRACT The interdisciplinarity that exists in Translation Studies allows us to glimpse and consolidate the idea of paratranslation and audiovisual paratext. When knowing that paratexts are essential for translation and interpretation, the relevance of studies of the images presented on screen is addressed here, under the auspices of paratranslation. The predominant red color in Netflix’s La Casa de Papel television series converges with a subjective image that corroborates to the plot´s understanding. Thus, this article aims to present the necessary paths to conform to the study of colors - specifically red - for translating images. The paratranslational methodological confluence helps in the search for information, which ends up explaining the adjectives that describe the sensations of color symbolism, coming and perpetuating in the general understanding of the series that, in a creative and acculturated way, were presented in the studied audiovisual paratexts.
DOI: 10.6084/m9.figshare.14282836
title: (DON’T) READ THE COMMENTS: DISPUTING THE STORY OF MARIELLE FRANCO’S MURDER

description: ABSTRACT This paper aims to advance contemporary understandings of the semiotic potential of comments in interactions carried out on digital platforms. We do so by observing the online repercussion of a widely discussed case: the murder of city councilor Marielle Franco. Our analytical enterprise consists in discursively scrutinizing a stream of 1.600 comments, here understood as re-entextualizations of the story itself and as vestiges of its textual trajectory in varied contexts of circulation. The results shed light on the ways in which commentators contribute to the production, expansion and dispute of discourses which characterize the ideological polarization in the contemporary socio-political landscape.
DOI: 10.6084/m9.figshare.14282836.v1
title: (DON’T) READ THE COMMENTS: DISPUTING THE STORY OF MARIELLE FRANCO’S MURDER

description: ABSTRACT This paper aims to advance contemporary understandings of the semiotic potential of comments in interactions carried out on digital platforms. We do so by observing the online repercussion of a widely discussed case: the murder of city councilor Marielle Franco. Our analytical enterprise consists in discursively scrutinizing a stream of 1.600 comments, here understood as re-entextualizations of the story itself and as vestiges of its textual trajectory in varied contexts of circulation. The results shed light on the ways in which commentators contribute to the production, expansion and dispute of discourses which characterize the ideological polarization in the contemporary socio-political landscape.
DOI: 10.6084/m9.figshare.14268798.v1
title: ALGORITHMIC POPULISM AND THE DATAFICATION AND GAMIFICATION OF THE PEOPLE BY FLEMISH INTEREST IN BELGIUM

description: ABSTRACT Populism studies tend to understand populism as a purely political phenomenon (MUDDE; KALTWASSER, 2017; MÜLLER, 2016). To categorize someone as a populist or not, is in many cases solely based on an evaluation of discourse, style or even ideology. It is much rarer to see approaches to populism that focus on the relation between politics and media and digital media in particular (welcome exceptions are CESARINO 2019 e SILVA, 2019). Throughout this contribution, I will argue that we cannot understand populism in full without focusing in detail on how populists and others actually construct the populist voice, how they communicate themselves on different platforms as the ‘true representatives of the people’. This inevitably means taking the changing media landscape into account as a key-context that shapes contemporary populism. The hybrid media system, its media logics, affordances and its culture of connectivity need to be considered when trying to make sense of populism and politics in general in the 21st century.
DOI: 10.6084/m9.figshare.14282839
title: “HI, MY NAME IS BETTINA: THE RISE OF HOMO OECONOMICUS IN THE NEW BRAZILIAN GOVERNMENT

description: ABSTRACT The article proposes a reading of the initial moment of the current right-wing government in Brazil, suggesting the emergence of a particular form of populism which, supported by a neoliberal logic of the functioning of society, constitutes fertile ground for the flourishing of a discourse of entrepreneurship and financial success at any individual’s reach. Such a configuration, which we hereby name neoliberal populism, fosters in its wake the construction of specific forms of subjectivity. To illustrate this discussion, we analyzed two viral ads from an investment consulting firm on YouTube which enact the new political-economic order in a problematic and resistance-generating fashion.
DOI: 10.6084/m9.figshare.14282839.v1
title: “HI, MY NAME IS BETTINA: THE RISE OF HOMO OECONOMICUS IN THE NEW BRAZILIAN GOVERNMENT

description: ABSTRACT The article proposes a reading of the initial moment of the current right-wing government in Brazil, suggesting the emergence of a particular form of populism which, supported by a neoliberal logic of the functioning of society, constitutes fertile ground for the flourishing of a discourse of entrepreneurship and financial success at any individual’s reach. Such a configuration, which we hereby name neoliberal populism, fosters in its wake the construction of specific forms of subjectivity. To illustrate this discussion, we analyzed two viral ads from an investment consulting firm on YouTube which enact the new political-economic order in a problematic and resistance-generating fashion.
DOI: 10.6084/m9.figshare.14282840
title: THE PRAGMATICS OF CHAOS: PARSING BOLSONARO’S UNDEMOCRATIC LANGUAGE

description: ABSTRACT This paper unpacks different layers of Jair Bolsonaro’s pragmatics of chaos - the name I give to a reflexive, ordered and laminated method of producing a permanent sentiment of agitation, murk, and discontent in political audiences while a conservative and free market agenda is radicalized in Brazil. The communicative layers are: history, exemplified by Bolsonaro’s early career in the military: from his union-like activity, to his imprisonment and to evidences of a terrorist plot; persona, indexed by the jocular, non-serious performances that made him famous as a federal representative and that have been mediatized in his executive action as president; text and talk, characterized by a general texture of incendiary framing, smoke screens, backtracking, and avoidance of debate; audiences, seen from the perspective of the digital, pedagogic and performative populism that accrued from his campaign, almost entirely designed for being engendered on the non-public space of WhatsApp groups and in public, algorithmic social media platforms.
DOI: 10.6084/m9.figshare.14282843
title: BODIES AND SCENES (RE)TRANSLATED IN HABIBI, BY CRAIG THOMPSON: TRANSCULTURALITY AND ORIENTALISM REVIEWED

description: ABSTRACT In this work, I present and discuss transculturalism, images and translation in Craig Thompson’s graphic novel Habibi, trying to show how this work is a transcultural translation, since it aims to represent an Eastern Arab world to Western eyes, but incurring the same institutionalized orientalism that embodies several other works of art, science and politics in the Western world, which tend to diminish and homogenize the diverse cultures of the peoples living in what is now called the Middle East. In Habibi’s case, it is through bodies and scenes that orientalism is most present, evoking the old formula of the Arabian Nights while telling its story - as if all the peoples of the Middle East lived in the desert wearing turbans, among other stereotypes. In the end, I present a possibility of translation through the images of the graphic novel, in order to try to diminish, at least a little, the influence of the biased orientalism in Habibi.
DOI: 10.6084/m9.figshare.14282843.v1
title: BODIES AND SCENES (RE)TRANSLATED IN HABIBI, BY CRAIG THOMPSON: TRANSCULTURALITY AND ORIENTALISM REVIEWED

description: ABSTRACT In this work, I present and discuss transculturalism, images and translation in Craig Thompson’s graphic novel Habibi, trying to show how this work is a transcultural translation, since it aims to represent an Eastern Arab world to Western eyes, but incurring the same institutionalized orientalism that embodies several other works of art, science and politics in the Western world, which tend to diminish and homogenize the diverse cultures of the peoples living in what is now called the Middle East. In Habibi’s case, it is through bodies and scenes that orientalism is most present, evoking the old formula of the Arabian Nights while telling its story - as if all the peoples of the Middle East lived in the desert wearing turbans, among other stereotypes. In the end, I present a possibility of translation through the images of the graphic novel, in order to try to diminish, at least a little, the influence of the biased orientalism in Habibi.
DOI: 10.6084/m9.figshare.14268788
title: BRAZILIAN STUDENTS AT THE FACULTY OF MEDICAL SCIENCES OF ROSARIO (ARGENTINA): INTERLINGUISTIC IMPLICATIONS

description: ABSTRACT Globally, university migration increases. In Latin America, Argentina stands out as the epicenter of the interests of foreigners, especially in medical careers. Brazil restricts access to the university through an entrance examination. In recent years, the number of Brazilian students in the Faculty of Medical Sciences of the National University of Rosario has increased significantly. This phenomenon is presented in the media agenda; however, academic studies are scarce. Therefore, it is aimed to analyze the linguistic implications of this phenomenon in relation to: a) the recent university language policy (require certification in Spanish to non-Spanish speakers); b) the formation of closed linguistic communities; and c) the positioning in a medical paradigm, which uses its own jargon. The study is based on the theoretical framework of Sociolinguistics (ROTAETXE AMUSATEGI, 1990), specifically on Linguistic Policies (CALVET, 2007; ARNOUX, 2000), and on theoretical-methodological concepts of Discourse Analysis (ORLANDI, 2015, 2011; PÊCHEUX, 1975/2016) to build and analyze the following linguistic corpus: institutional documents, online news and semi-structured interviews. According to the three proposed objectives, the analysis indicates that: a) the approval in the Spanish language test does not guarantee the expressive development in the academic context, b) the strengthening of the Brazilian community interferes with its appropriation of the Spanish language and c) there are no substantial linguistic difficulties regarding the appropriation of medical jargon. It advocates strengthening university linguistic and intercultural policies aimed at fostering foreign students, especially in the field of medical training.
DOI: 10.6084/m9.figshare.14282840.v1
title: THE PRAGMATICS OF CHAOS: PARSING BOLSONARO’S UNDEMOCRATIC LANGUAGE

description: ABSTRACT This paper unpacks different layers of Jair Bolsonaro’s pragmatics of chaos - the name I give to a reflexive, ordered and laminated method of producing a permanent sentiment of agitation, murk, and discontent in political audiences while a conservative and free market agenda is radicalized in Brazil. The communicative layers are: history, exemplified by Bolsonaro’s early career in the military: from his union-like activity, to his imprisonment and to evidences of a terrorist plot; persona, indexed by the jocular, non-serious performances that made him famous as a federal representative and that have been mediatized in his executive action as president; text and talk, characterized by a general texture of incendiary framing, smoke screens, backtracking, and avoidance of debate; audiences, seen from the perspective of the digital, pedagogic and performative populism that accrued from his campaign, almost entirely designed for being engendered on the non-public space of WhatsApp groups and in public, algorithmic social media platforms.
DOI: 10.6084/m9.figshare.14282845
title: THE MOVEMENT OF SOCIAL REPRODUCTION AND RESISTANCE IN THE IDENTITY CONSTRUCTION OF A TRANS PERSON IN AN ENGLISH LANGUAGE ACTIVITY IN THE LIGHT OF THE CONCEPTS OF INDEXICALITY AND SCALE

description: ABSTRACT In this article, I rediscuss, in the light of the concepts of indexicality and scale, the movement of social reproduction and resistance in an English language activity, in which the students of an English course and I, the teacher of the group, have constructed the identity of a trans person (BENTO, 2014). Such movement was first discussed in my master’s dissertation (LIMA-NETO, 2017). The rediscussion of the empirical material in this text shows that the concepts utilised contribute to the understanding of how hegemonic ideas and behaviours are interactionally reproduced and resisted, mainly because they allow us to relate the micro to the macro, and vice-versa, thus showing us how these two scalar levels, really, constitute each other in a mutual and indexical way.
DOI: 10.6084/m9.figshare.14268795
title: THE METONIMMIC PROCESSES IN VERB-VISUAL ADVERTISING THROUGH THE PERSPECTIVE OF THE CRITICAL LINGUISTICS AND MULTIMODALITY

description: ABSTRACT Advertising has been represented as a continuum of functions, fluctuating between information and manipulation, often resorting to implicit communication. Studies show that, in this field, orientation towards the reader is crucial to ensure the rhetorical goals of persuasion. Thus, different researches are devoted to language and communication in advertising, analyzing the use of communication strategies, such as personification through the use of pronouns, intertextuality and persuasive smoothing strategies through hedges. In terms of advertising speech, it is necessary to go beyond the use of adjectives and explicit expressions, to understand that persuasion also acts on the underlying text and through image resources. The purpose of this article is to examine advertisements from important financial institutions in different media such as television, newspapers, magazines and the Internet to identify the contribution of the metonymic processes to persuasion in the advertising genre. In order to achieve the aims, the analyzes will go from the micro elements to the macro aspects, in which the linguistic forms and the acts of image work together to transmit ideological and hegemonic aspects. In addition, the analyzes rely on the theories of Halliday (1994), Kress and van Leeuwen (1996; 2006), Feng (2017) and Fairclough (1994; 1995). The results indicate that the ads present a high level of informality and day by day situations. On the other hand, the analyzes based on the metonymic processes demonstrate the paths and techniques used in the production of ads to persuade the viewers and sell the products.
DOI: 10.6084/m9.figshare.14282846
title: POPULIST DISCOURSE IN JOURNALISTIC CONSTRUCTIONS ABOUT ARGENTINE CACEROLAZO AND BRAZILIAN PANELAÇO

description: ABSTRACT This paper discusses the relationship among journalism, populism and digital media. Thus, we observe how the journalistic texts, when producing narratives about the socio-political manifestations known as “cacerolazo”, in 2012/2013 in Argentina, during the government of Cristina Kirchner, and “panelaço”, in 2015 in Brazil, during the government of Dilma Rousseff, reinforce the process of propagation of discursive elements that meddle with the logic of populism and intertwine with the populist tendencies of the contemporary, which have been called algorithmic populism and/or digital populism. By promoting the circulation of certain speeches (and not others), under the discursive effect of evidence, as if they were only “facts reports”, based on the illusion of neutrality and impartiality, the journalistic constructions produce a determination of meanings, that are affiliated with given discursive practices, marked in a socio-historical way. The journalistic activity when appropriating the populist discourse contributes to the installation of polarities and dichotomies in the political scenario that resulted, in the Argentine context, to the collapse of Kirchnerism in 2015, and in the Brazilian context, to the impeachment of President Dilma Rousseff in 2016. In order to illustrate our discussion, we will analyze, from the theoretical-methodological perspective of Discourse Analysis, some headlines, excerpts from reports and photographs, available on the websites of the Argentine newspapers Clarín and La Nación and the Brazilian newspapers Folha de S. Paulo and O Globo, at the time of the mentioned events.
DOI: 10.6084/m9.figshare.14282846.v1
title: POPULIST DISCOURSE IN JOURNALISTIC CONSTRUCTIONS ABOUT ARGENTINE CACEROLAZO AND BRAZILIAN PANELAÇO

description: ABSTRACT This paper discusses the relationship among journalism, populism and digital media. Thus, we observe how the journalistic texts, when producing narratives about the socio-political manifestations known as “cacerolazo”, in 2012/2013 in Argentina, during the government of Cristina Kirchner, and “panelaço”, in 2015 in Brazil, during the government of Dilma Rousseff, reinforce the process of propagation of discursive elements that meddle with the logic of populism and intertwine with the populist tendencies of the contemporary, which have been called algorithmic populism and/or digital populism. By promoting the circulation of certain speeches (and not others), under the discursive effect of evidence, as if they were only “facts reports”, based on the illusion of neutrality and impartiality, the journalistic constructions produce a determination of meanings, that are affiliated with given discursive practices, marked in a socio-historical way. The journalistic activity when appropriating the populist discourse contributes to the installation of polarities and dichotomies in the political scenario that resulted, in the Argentine context, to the collapse of Kirchnerism in 2015, and in the Brazilian context, to the impeachment of President Dilma Rousseff in 2016. In order to illustrate our discussion, we will analyze, from the theoretical-methodological perspective of Discourse Analysis, some headlines, excerpts from reports and photographs, available on the websites of the Argentine newspapers Clarín and La Nación and the Brazilian newspapers Folha de S. Paulo and O Globo, at the time of the mentioned events.
DOI: 10.6084/m9.figshare.14268788.v1
title: BRAZILIAN STUDENTS AT THE FACULTY OF MEDICAL SCIENCES OF ROSARIO (ARGENTINA): INTERLINGUISTIC IMPLICATIONS

description: ABSTRACT Globally, university migration increases. In Latin America, Argentina stands out as the epicenter of the interests of foreigners, especially in medical careers. Brazil restricts access to the university through an entrance examination. In recent years, the number of Brazilian students in the Faculty of Medical Sciences of the National University of Rosario has increased significantly. This phenomenon is presented in the media agenda; however, academic studies are scarce. Therefore, it is aimed to analyze the linguistic implications of this phenomenon in relation to: a) the recent university language policy (require certification in Spanish to non-Spanish speakers); b) the formation of closed linguistic communities; and c) the positioning in a medical paradigm, which uses its own jargon. The study is based on the theoretical framework of Sociolinguistics (ROTAETXE AMUSATEGI, 1990), specifically on Linguistic Policies (CALVET, 2007; ARNOUX, 2000), and on theoretical-methodological concepts of Discourse Analysis (ORLANDI, 2015, 2011; PÊCHEUX, 1975/2016) to build and analyze the following linguistic corpus: institutional documents, online news and semi-structured interviews. According to the three proposed objectives, the analysis indicates that: a) the approval in the Spanish language test does not guarantee the expressive development in the academic context, b) the strengthening of the Brazilian community interferes with its appropriation of the Spanish language and c) there are no substantial linguistic difficulties regarding the appropriation of medical jargon. It advocates strengthening university linguistic and intercultural policies aimed at fostering foreign students, especially in the field of medical training.
DOI: 10.6084/m9.figshare.14268795.v1
title: THE METONIMMIC PROCESSES IN VERB-VISUAL ADVERTISING THROUGH THE PERSPECTIVE OF THE CRITICAL LINGUISTICS AND MULTIMODALITY

description: ABSTRACT Advertising has been represented as a continuum of functions, fluctuating between information and manipulation, often resorting to implicit communication. Studies show that, in this field, orientation towards the reader is crucial to ensure the rhetorical goals of persuasion. Thus, different researches are devoted to language and communication in advertising, analyzing the use of communication strategies, such as personification through the use of pronouns, intertextuality and persuasive smoothing strategies through hedges. In terms of advertising speech, it is necessary to go beyond the use of adjectives and explicit expressions, to understand that persuasion also acts on the underlying text and through image resources. The purpose of this article is to examine advertisements from important financial institutions in different media such as television, newspapers, magazines and the Internet to identify the contribution of the metonymic processes to persuasion in the advertising genre. In order to achieve the aims, the analyzes will go from the micro elements to the macro aspects, in which the linguistic forms and the acts of image work together to transmit ideological and hegemonic aspects. In addition, the analyzes rely on the theories of Halliday (1994), Kress and van Leeuwen (1996; 2006), Feng (2017) and Fairclough (1994; 1995). The results indicate that the ads present a high level of informality and day by day situations. On the other hand, the analyzes based on the metonymic processes demonstrate the paths and techniques used in the production of ads to persuade the viewers and sell the products.