cometadata/datacite-titles-descriptions-related-identifiers huggingface dataset:
DOI: 10.5517/ccdc.csd.cc1z2046
title: CCDC 1819177: Experimental Crystal Structure Determination

description: Related Article: Lauren M. Stevens, Peter Y. Zavalij, Bryan W. Eichhorn|2018|CSD Communication|||
description: An entry from the Cambridge Structural Database, the world’s repository for small molecule crystal structures. The entry contains experimental data from a crystal diffraction study. The deposited dataset for this entry is freely available from the CCDC and typically includes 3D coordinates, cell parameters, space group, experimental conditions and quality measures.
DOI: 10.14457/tu.the.2016.477
title: A concept of food and drink supplement for workout and business opportunity

description: This research aims to study the concept of Food and Drink Supplement for Workout and Business Opportunity in Thai market. Most people do not spend exercise regularly. It’s found that the main reason people have less exercise because of 1) No time 2) No energy 3) Expensive. However, health trend becomes more popular and are growing up continuously such as health food including food and drink supplement for workout which can solve no energy problem which mentioned above. Food and Drink Supplement for Workout can be divided 2 categories Pre-Workout Supplement and Post-Workout Supplement.  This research will collected from survey, in-depth interview and questionnaires which leads to know and understand the concept of both supplements and product figure and service impact which consumer accept in order to desire the platform of business. The results shows people who will use supplement for workout will be people who spend exercise heavily such as marathoners, bikers, triathletes and weight training group. These people focus on the nutrition, cleanness and standardization of product and prefer to buy the product at convenience store more than on-line shop including delivery service.
DOI: 10.14457/tu.the.2016.478
title: The role of internal and external forces in Myanmar political reform

description: ABSTRACTThis thesis studies the recent dramatic democratic transition in Myanmar in the period after the 2010 reforms, in particular the external and domestic forces.  Among external factors it focuses on the role of ASEAN.  Domestically it looks most closely at the role of Civil Society Organizations (CSOs).  It will touch on important factors outside of its two main foci of ASEAN and CSOs, externally, for example, the role of China and Western pressures for more democratic government.  Internally there are the ongoing and unnecessary conflicts between the central government and ethnic groups, and the role of Aung San Suu Kyi and the National League for Democracy.In its dealings with Myanmar, ASEAN followed its common principle of “non-interference” applying it flexibly, and finally convincing the military government to accept ASEAN’s invitation to membership, in spite of the disapproval of major international powers.  In the end ASEAN alone cannot fully provide a climate for national reconciliation, peacemaking, and political transformation to take place.  However, by applying its rules judiciously, ASEAN has overall dealt with Myanmar effectively, and helped provide some of that climate.Still, the current ceasefire agreement is under negotiation, due to a lack of mutual trust between the stakeholders.  It can be seen that the military still wants to hold on to its power as long as possible.Under the Thein Sein administration the country opened its economy, and annual GDP growth began its positive climb.  Free social media are emerging as one key of this transition period.  Despite its bloody suppression, the 2007 “Saffron Revolution” was another milestone leading to democratic reform.  After the disaster of cyclone Nargis in 2008, ASEAN continued to apply its collaborative style of diplomacy with some success, leading to more trust and a more constructive relationship with Myanmar leaders.  In fact, the role of ASEAN has been guiding the transformation from military regime to democratic reforms, and it is helping to solve the country’s longstanding political strife with minorities.  The current government leader, Aung San Suu Kyi has extensively discussed peacemaking and national reconciliation in the country, but peoples’ unreasonable expectations are an additional obstacle.In conclusion, this research gives rich descriptive details on some important issues such as people’s hopes and attitudes, the role of the CSOs, and the role of ASEAN and other external influences.  The country is in a delicate process of transition, due to political instability and lack of trust between ethnic groups and the government.  It needs time and support to find the best paths to successful reform to become a stable, developing nation.Keywords: Myanmar Political Reforms, Internal and External Forces, ASEAN
DOI: 10.14457/tu.the.2016.479
title: Line, Facebook, and Youtube usage of Thai seniors when deciding travel destination

description: The study of “Social media usage of Thai seniors when deciding travel destination” is a contemporary topic in applied marketing related to technology subject area. A first objective is to study the behavior of Thai seniors when they are deciding travel destination. A second is to study behavior of Thai seniors in using social media (LINE, FACEBOOK and YOUTUBE). A third is to identify factors of social media that impact seniors when they are making decision in travel destination.This research was conducted using two methods, the exploratory research method and the descriptive research method, in both qualitative and quantitative analysis. Respondents in this study must be residents of Thailand at the age between 50-80 years old who travel either domestic or oversea or both at least twice a year. Every day they use social networks (LINE, FACEBOOK and YOUTUBE). Both genders were accepted. The results of this research are based on the findings from the data collection that includes secondary research, in-depth interview, and questionnaire survey. SPSS (Statistical Package for the Social Sciences) was used to analyze the data from the survey, and these data were summarized into a descriptive essay to convey an effective understanding of the results.This will allow any travel related business to have more understanding in social media behavior of Thai senior, the growing market for tourism industry. The main objective of this research is to increase understanding in behavior of Thai senior in the social media usage towards travel decision. By understanding, it will help identify the real decision maker to target and the important factors underlying.
DOI: 10.14457/tu.the.2016.480
title: Consumer purchasing decision factors of ready to drink bird's nest in Thailand

description: This study aims to focus to study on health topic of consumers in Thailand. As the overall health awareness trend become more significant during the past few years, the impact of health supplement products became more important over times. The objectives of the research are to understand ready to drink bird’s nest, as a representative of health supplements, consumer awareness level, buying motivations and frequency, identify, and determine the weight of purchasing decision factors. The result of the study can provide more understanding of health supplement shoppers and able to generate insights that can be implemented as a marketing strategies.Respondents were classified using purchasing frequency. 53% of respondents were classified as low purchasing frequency with only 18% and 9% of respondents were classified as medium and high purchasing frequency respectively. 20% of respondents also shared that they did not purchase any of ready to drink bird’s nest during the past year.Focusing on the purposes of buying ready to drink bird’s nest, the difference has been noticed with cross tabulation across purchasing frequency groups. Majority of the low purchasing frequency respondents focus on buying for someone else at 79.7%. Meanwhile, medium purchasing saw huge incremental on improving health from 23.5% to 55.6%. Lastly, high purchasing frequency saw a majority reduction in buying for someone else from 77.8% to 48.0% while improve frequency in other purposes. On factors involving ready to drink bird’s nest purchasing decision. There are 11 factors listed in survey. Correlation is used as a statistic to identify relationship with each factor. Few relatively high correlation has been observed among factors. Factor analysis is applied in order to reduce dimension of the data. Four factors were identified are image, quality of product, value for money, and nutrition. Brand’s and Scotch is closely investigated and compare to each other.  Same set of questions has been asked to each consumer to understand their perception towards each brand. Paired sample t-test is a statistic method used to identify whether there is statistically significant difference between the mean of these two brands or not. Only 7 factors have been identified as significant which are product packaging, affordable price, reputation of brand, taste good, luxury brand image, good ingredient quality, and packaging of gift basket. Brand’s have higher mean for all factors but affordable price.
DOI: 10.14457/tu.the.2016.481
title: A study of consumer attitudes to instant functional coffee

description: A study of Consumer Attitudes to Instant Functional Coffee is a contemporary topic in applied marketing topic focusing on health. The objectives are to understand current attitudes of consumers towards instant functional coffee, to identify factors and influences that affect purchasing of instant functional coffee, and finally to understand typical user profiles and consumer consumption behavior toward instant functional coffee. To accomplish this topic, secondary research was gathered to obtain the information about market overviews, consumer behaviors, and the definition of instant functional coffee through desk research, publications, journals, and internet and so on. In addition, qualitative Method was obtained by in-depth interview recruiting of five target interviewees who are instant functional coffee drinkers. The information from in-depth interviews was applied in designing the questionnaire. The questionnaire was returned by 212 respondents, who were between the age ranges of 20-50 years and older who had consumed the beverage within one month.
DOI: 10.14457/tu.the.2016.482
title: Measurement of awareness and attitudes towards foster homes and gift giving methods

description: Orphans are children who need love and support as other children do. The vast majority of orphans in Thailand are accommodated in institutional-based orphanages, which are more well known. However, many research studies have shown that institutional-based are not the best solutions for orphans. On the contrary, foster homes, a place where children have a foster dad and a foster mom who raise them with love and care are more beneficial for orphans. Despite these, foster homes are not fully supported by the government and not many people are aware of them. Therefore, foster homes need more support from general public and people should be made more aware of foster homes.Fifteen participants gave interviews relating to attitudes towards orphanages and gift giving methods. The results of the interview were analyzed and formed a questionnaire. The questionnaire was distributed to 153 respondents via internet and paper.The hierarchy of effect model was utilized to measure percentage of people in different stages: awareness, knowledge, liking, preference, conviction and donation. Attitudes towards orphanages were calculated by employing the multiattribute model. The belief and importance of each attitude factor were measured to find attitude scores and ways to improve attitudes. Frequency analysis was performed to show preferred gift giving methods.From the research findings, based on hierarchy of effects model, more than half of the respondents were unaware of foster homes, and around half of the respondents who knew about foster homes preferred supporting other charities over foster homes. Only 30% of respondents who were in conviction stage, the stage before donation, actually supported foster homes. In terms of attitudes, respondents significantly had better attitudes towards foster home than institutional-based orphanages. In comparison among attitude factors, fund management had the lowest attitude score. With regard to gift giving methods, the top three gift giving methods preferred by respondents were direct money donation, donate things directly, and make a donation online.Suggestions for foster homes can be separated into two areas: communication and donation channel improvement. As for communication, first foster homes should show their existence and make it clear to the public how they differ from institution-based orphanages. Second, they should communicate how they manage their funds effectively and transparently. Concerning donation channels, foster homes can gain more support by increasing more channels for direct donation, create website for online donation, and make hand-made products for selling.
DOI: 10.14457/tu.the.2016.483
title: Factors that will create positive perception toward trailer driver profession in Thailand

description: Currently, Thailand is facing shortage of driver profession in the market. Even though the return of this profession is high in which it should be attractive enough to pull people into the profession, but, due to negative perception towards this profession, less and less people enter.The objectives of this study were to 1) explore the knowledge of changing one’s perception, 2) to generate profile of prospective trailer drivers, 3) to evaluate perception of prospective trailer drivers toward communication messages, and 4) to provide a recommendations regarding communication messages that can be applied to attract more prospective trailer driver. The result pointed out factors that make a difference between a group of respondents who were interested to become a trailer drive and the other group who were not. Demographic factors and the awareness of negative aspects of being a trailer driver played a small role. While positive sides of this job characteristic such as challenging task and getting to travel and meet new people have high influences in job selection of trailer driver profession.Both exploratory and descriptive research was conducted. For exploratory research, secondary data were conducted to explore the knowledge of changing one’s perception. Eight in-depth interviews were used to understand behavior and attitude of prospective trailer driver. For descriptive research, a survey of 158 prospective trailer drivers in Bangkok metropolitan area were used for validating insights from exploratory research. Statistical Package for the Social Science (SPSS) was used for analysis and interpretation of the data.
DOI: 10.14457/tu.the.2016.484
title: Consumer knowledge, attitude, and purchasing behavior on dietary supplements for general health purpose among young adults in Thailand

description: The dietary supplements market is growing continuously as a result of hectic city lifestyle. Despite the growing trend, Thai consumers still lack of basic understanding on dietary supplements (Aungtipat et al., 2008). It is interesting to understand the rationale behind these contrasting trends. The objectives of this research are to understand consumer profile, to determine consumer level of knowledge, attitude, and purchasing behavior on dietary supplements. This study used both exploratory and descriptive research to gain overview of the industry and insights from consumers. Exploratory research included secondary researches, observation, and in-depth interviews. Descriptive research used questionnaire in gathering the data. Qualitative analysis was analyzed by organizing data, looking for patterns, and interpreting the findings. For quantitative analysis, the data were analyzed using Statistical Package for the Social Sciences (SPSS). The findings of this research found that the most common type of dietary supplements was vitamin C and respondents took it for maintaining in good health. They often purchased supplements from drug stores and they knew about dietary supplements from family and friends. Their knowledge level was at a medium level and they understood the basic level of dietary supplements knowledge such as the purpose, targeted users, and the effectiveness. However, high level of knowledge did not translate into the high frequency of purchasing of the product, but attitude toward dietary supplements did. The more positive attitude, the more frequent they would likely to purchase dietary supplements, the higher average spending per month, and the higher intention to repurchase dietary supplements again. The respondents would look for the brand that has clear labeling, FDA approval, and reasonable price.
DOI: 10.14457/tu.the.2016.485
title: Second car purchasing decision of the first-time car buyer tax rebate program’s participants in Bangkok

description: Sixty-five out of seventy-seven provinces in Thailand were hit by severe flooding in July 2011 which caused drastic damages to the national economy. On 16 September 2011, the Thai government, with the aim of improving the automotive industry and increasing local purchases, introduced the ‘First-time Car Buyer Tax Rebate’. The outcome of this campaign was that it helped to boost annual domestic sales that year by 80%. Two years after the campaign ended, it was reported that there was a huge sales decline in the automotive industry. This was due to the instability of the global economic downfall that held back consumers’ spending.This independent study is a contemporary topic in applied marketing under the area of international business focusing mainly in Thailand with the study title of, “Second car purchasing decision of the First-time Car Buyer Tax Rebate Program’s participants in Bangkok”. The objectives are to explore and comprehend consumer behaviour upon purchasing their second car after their first car purchase through the ‘First-time Car Buyer Tax Rebate’ scheme.  It also aims to identify the appropriate marketing mix for both the automotive companies and sales representatives. Secondary research was conducted through both online and offline sources. Offline sources were journals and research papers. Qualitative analysis was done by using two focus groups and ten in-depth interviews to obtain a better understanding of the scheme and the respondents’ purchasing criteria on their first and second car. Quantitative analysis was conducted with 242 respondents through both online and offline questionnaires. The results of the questionnaires were analysed and summarized with statistical procedures using SPSS.The findings from this study would help to determine consumer’s perception, needs and purchasing behaviours for purchasing their second car. In addition, it will also determine the marketing mix that will help boost sales again. This study would be a very beneficial guideline for automotive companies, sellers and suppliers, both in Thailand and other parts of the world.
DOI: 10.5517/ccdc.csd.cc1z20fh
title: CCDC 1819186: Experimental Crystal Structure Determination

description: Related Article: Brian W. Skelton, George A. Koutsantonis|2018|CSD Communication|||
description: An entry from the Cambridge Structural Database, the world’s repository for small molecule crystal structures. The entry contains experimental data from a crystal diffraction study. The deposited dataset for this entry is freely available from the CCDC and typically includes 3D coordinates, cell parameters, space group, experimental conditions and quality measures.
DOI: 10.14457/tu.the.2016.486
title: Customer buying decision process using online platform for online food delivery in Thailand

description: Objective: The objective of this independent study is to understand the perception of customers toward the online food delivery service as well as explore factors that could affect consumer decision-making process toward the online food delivery service. This research would be beneficial to restaurant owners who wish to establish a business presence on the online platform.Methodology: This research mainly involved both primary and secondary research. The primary research is consisted of 25 in-depth interviews and 3 focus groups. The respondents who were interviewed are between 18 to 50 years old and belong to different Socioeconomic status. The respondents could be divided into current users (i.e., those who have used online food delivery service within the past 3 months) and non-users (i.e., those who have never used online food delivery service). Findings: For users, the perception toward the online food delivery service is positive. They perceive that online food delivery service offers convenience. However, there are some negative feedbacks on the complexity of the online platform. For non-users, they also perceive that online food delivery service offers convenience. However, the reasons they do not use the service are either because of their limitations on using the system or they cannot justify the perceived risk that are involved in ordering food online (i.e., on the quality of food and payment). With regards to the buying process, the process begins with the customers realizing they do not have time or find it difficult to get food. The customers will then seek for the information for services that can help them solve the problem. After that, they will match the problem that they have and evaluate the services that are available in the market. The final stage before purchasing is risk evaluation. If the perceived risk is acceptable, they will use the service.