DOI: 10.5279/dk-sa-dda-345
title: Gallup Omnibus Data 1978, omnibus nr. 12
title: Danish Gallup Omnibus Data 1978, Omnibus no. 12

description: Gallup Omnibus Data 1978 består af 24 omnibusundersøgelser, gen- nemført af Gallup Markedsanalyse i året 1978. I hver af de 24 omnibusser er der dels en række spørgsmål, der går igen fra bus til bus, dels en række specielle spørgsmål (om- handlende aktuelle emner). På baggrund af de gennemgående spørgs- mål er der dannet en samlet årgangsfil bestående af alle undersø- gelserne. Følgende emner er fælles: Respondentens læsevaner m.h.t. aviser, ugeblade, 14-dages blade og månedsblade; biografbesøg; be- nyttelse af off. transportmidler; partipræferencer; forbrugsgoder; rygevaner; urbaniseringsgrad; køn; alder; civilstand; antal perso- ner (børn, voksne) i husstanden; boligtype; respondentens stil- ling, skoleuddannelse indkomst; husfaders stilling, skoleuddannel- se samt aflønningsform; husmoders erhverv; husstandens samlede indkomst. De specielle spørgsmål, der i antal varierer fra 0 til 82, har for denne omnibus følgende emner:
        Adgang til TV i husstanden; sort-hvid eller farve-TV; kan se TV fra udlandet; ses TV fra udlandet; udenlandske TV-udsendelser sammenlignet med de danske; reklamer i TV; TV-licens ctr. reklamer i TV; Er DR''s medarbejdere borgerlige/socialistiske; hund i husstanden; ulemper (for andre) ved hunde; hundeejeres hensyntagen; bødestraf for hundefækalier; samt forbud mod hundehold i byer.
        
        Enkelte af de specielle spørgsmål repliceres i flere omnibusser. Det gælder følgende:
      Replicerede specielle spørgsmål:     Omnibusnummer:
        Danmark som kongedømme eller republik     01, 04
        
        Regeringens popularitet    05, 06, 15
        
        Israel ctr. de arabiske lande   05, 08
        
        Holdning til dansk medlemskab af EF  08, 11, 24
        
        Nedsættelse af valgretsalderen  01, 11, 14, 15, 18
        
        TV i husstanden  12, 15
        
        Udenlandske TV-programmer  12, 15
        
        Medlem af LO-tilsluttet fagforening  15, 18, 19, 23
        
        Overenskomstforhandlingerne     15, 21, 2
description: Danish Gallup Omnibus Data, 1978 comprises 24 omnibus surveys carried out by the Danish Gallup Institute in 1978. Each of the surveys contains a number of recurring questions as well as a number of special questions (concerning topical events).     #The questions common to all 1978 omnibuses are: the respondent's reading habits as regards newspapers, weeklies, fortnightlies, and monthlies; cinema visits; use of public transport; party pre- ference; durables; smoking habits; degree of urbanization; sex; age; marital status; number of persons (children, adults) in household; type of dwelling; the respondent's occupation, edu- cation, income; occupation, education and form of wages of the head of household; occupation of the housewife; total income of the household.     #The special questions of this omnibus deal with:     #Access to TV in household; black-and-white TV or colour TV; watching and getting foreign TV stations; foreign TV broadcasts versus Danish TV broadcasts; commercials on TV; the members of staff of the Danish TV channel (are they socialists or non-socialists?); dog in household; the inconvenience (to others) of dogs; the dog owner's regard for other people's feel- ings; fines for dog messes; and ban on keeping dogs in towns.     #     #Some of the special questions (concerning topical events recur several times:     #     #Recurring special questions:   Omnibus no:     #     #Denmark: monarchy or republic   01, 04     #The performance of the Government    05, 06, 15     #Israel versus the Arab states   05, 08     #Attitude to Danish membership of the EC   08, 11, 24     #Lowering of the electoral age   01, 11, 14, 15, 18     #TV in household       12, 15     #Foreign TV programmes      12, 15     #Membership of trade union       15, 18, 19, 23     #Collective bargaining      15, 21, 23     #Unless otherwise stated, the rest of this study description deals with the recurring questions only. All 24 omnibuses, containing the special questions, are available at the DDA, and have been processed to class D
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description: See abstract