DOI: 10.5255/ukda-sn-9359-1
title: Cancer Research UK Local Cancer Awareness Measure: Leicester, Leicestershire and Rutland (LLR), April-August 2024: Special Licence Access
title: Cancer Awareness Measures: Special Licence Access
title: CAM+; CAM Plus

description: &lt;p class="x_x_x_x_x_x_Paragraph x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;&lt;span lang="EN-GB" class="x_x_x_x_x_x_TextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;The Cancer Awareness Measure (CAM) was developed in 2007-8 to address the absence of a validated measure of&#160;&lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_AdvancedProofingIssueV2Themed x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;general public&lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;&#160;awareness of cancer&#160;&lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;(&lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;Stubbings&lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;, S., Robb, K., Waller, J., Ramirez, A.,&#160;&lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SpellingErrorV2Themed x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;Austoker&lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;, J., Macleod, U.,&#160;&lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SpellingErrorV2Themed x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;Hion&lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;, S., and Wardle, J. (2009) 'Development of a measurement tool to assess public awareness of cancer',&#8239;British Journal of Cancer,&#8239;101(2), S13-S17.&lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;)&lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_ContextualSpellingAndGrammarErrorV2Themed x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="x_x_x_x_x_x_Paragraph x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;&lt;span lang="EN-GB" class="x_x_x_x_x_x_TextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;The survey includes measures of awareness of signs and symptoms of cancer, cancer risk factors, age-related risk, screening programmes and potential barriers to seeing the GP. Since then, Cancer Research UK (CRUK) has significantly revised and updated the survey, including a wider range of questions and collecting data online instead of face-to-face.&lt;/span&gt;&lt;span class="x_x_x_x_x_x_EOP x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;&#160;&lt;/span&gt;&lt;/p&gt; &lt;p&gt;In 2023-2024 Cancer Research UK ran two &lt;span style="font-style: italic;"&gt;Local &lt;/span&gt;Cancer Awareness Measure Plus (CAM+) pilots, collecting data in two local regions (Greater Manchester and Leicester, Leicestershire and Rutland (LLR)) using both an online panel and community sampling to recruit participants. The Greater Manchester pilot Local CAM+ datasets are available under SNs 9342 and 9358.&lt;br&gt;&lt;br&gt;The LLR pilot Local CAM+ dataset does not include National CAM+ questions on alcohol consumption, physical activity, perception of health services capacity and closeness to cancer. However, it includes additional questions on possible facilitators for cancer screening attendance and willingness to travel for hospital tests.&lt;br&gt;&lt;br&gt;A End User Licence version of this study is available under SN 9343.&lt;br&gt;&lt;br&gt;Further information about the CAM+ may be found on the &lt;a href="https://www.cancerresearchuk.org/health-professional/awareness-and-prevention/the-cancer-awareness-measures-cam-plus" target="_blank" style="background-color: rgb(255, 255, 255);"&gt;Cancer Research UK Cancer Awareness Measure Plus &lt;/a&gt;(CAM+) webpage.&lt;/p&gt;