DOI: 10.5281/zenodo.14919503
title: SERP data from controversial queries on Google and Bing

description: Data for the forthcoming publication 'Contested Components: Studying Interface Enrichment as a Form of Content Moderation on Google and Bing'.

Datasets contain information on SERP components for Google Bing when querying 2000 controversial and 914 non-controversial questions.

Files include:



question_data.csv: Information on questions sourced from 4chan and leftychan boards in November 2024. Columns include the counts per board (/fit/, /b/, /pol/. /int/, /k/, /lgbt/, and /leftypol/), categorization as controversial/non-controverial, and toxicity scores determined by Perspective API.

serp_components.csv: Information on the SERP data gathered using Zoekplaatje. Collected on 24 November 2024.

screenshots.zip: Screenshots of all SERPs. Note that at times, expanding the AI Overview box on Google resulted in the search bar overlaying the generated text.

component_analysis.ipynb: Code for analyzing the data.


Component taxomony and screenshots








Search engine



Component name



Count



Example





Google



organic



19,470



Click to view





Bing



organic



18,677



Click to view





Google



related-questions



1,534



Click to view





Bing



related-queries



1,425



Click to view





Bing



info-card



1,320



Click to view

(each card is its own info-card component)





Google



related-queries



1,289



Click to view





Bing



organic-answer



1,140



Click to view

(often summarised through AI-assisted means)





Bing



video-widget



776



Click to view





Bing



organic-showcase



752



Click to view





Bing



related-questions



725



Click to view





Google



ai-overview



499



Click to view





Bing



organic-wiki-widget



271



Click to view





Google



did-you-mean



223



Click to view





Bing



related-queries-carousel



219



Click to view





Bing



info-card-image



136



Click to view





Bing



knowledge-card-explore-more



127



Click to view





Google



forums-widget



115



Click to view





Bing



topic-card



114



Click to view





Google



video-widget



102



Click to view





Bing



knowledge-card-wiki



98



Click to view





Bing



search-correction



78



Click to view





Bing



knowledge-card-fact



74



Click to view





Google



card-list-widget



66



Click to view





Bing



knowledge-card-quote



57



Click to view





Google



organic-summary



55



Click to view





Bing



knowledge-card-timeline



46



Click to view





Google



safe-search



42



Click to view





Google



big-image-carousel



35



Click to view





Bing



news-widget



34



Click to view





Google



few-matches



27



Click to view





Google



organic-factcheck



27



Click to view





Bing



wiki-popout-widget



23



Click to view





Bing



studies-widget



21



Click to view





Google



top-stories-widget



21



Click to view





Google



info-card



19



Click to view





Google



wiki-widget



15



Click to view





Bing



map-widget



12



Click to view





Bing



dictionary-widget



11



Click to view





Bing



knowledge-card-multiple-carousels



11



Click to view





Bing



info-card-video



10



Click to view





Bing



knowledge-card-bing-tok-carousel



9



Click to view





Bing



explore-more



8



Click to view





Google



dictionary-widget



8



Click to view





Bing



knowledge-card-poll



7



Click to view





Bing



ai-answer-widget



6



Click to view





Bing



knowledge-card-trivia



6



Click to view





Bing



video-widget-sensitive



6



Click to view





Bing



large-video-widget



5



Click to view