DOI: 10.5279/dk-sa-dda-509
title: Europaparlamentsvalget 1979: Massemediernes rolle
title: European Parliamentary Election 1979: The Impact of Mass Media

description: Denne undersøgelse er en del af et større projekt, der geografisk dækker EF-landene og analytisk drejer sig om 3 niveauer af den politiske kommunikations-proces. I dette projekt undersøgtes for det første, som proces-inputs, politiske partiers og massemediers aktiviteter. For begge organisationstypers vedkommende var det væsentligste forskningsværktøj en række interviews med nøglepersoner i organisationerne. I disse interviews anvendtes dels et standardiseret interview-skema, dels udspurgtes der mere frit om de politiske beslutninger, der var taget i organisationerne i forbindelse med de europæiske valg.
      
      For det andet blev udsendelser vedr. det Europæiske Fællesskab (udsendelser fra de sidste fire måneder før valget) registreret og kodet.
      
      For det tredje undersøgtes vælgernes reaktioner på valgkampen. Disse reaktioner blev undersøgt på to måder: Dels blev der i en række lande gennemført nationale før- og efter-valgundersøgelser, hvis formål var at undersøge valgkampens lokale betydning. Dels lavede man en spørgeskemaundersøgelse, som skulle blive et komparativt forskningsinstrument (=den nærværende spørgeskemaundersøgelse).
      
      Undersøgelsen blev udformet med henblik på forklaring af flg. seks hovedspørgsmål:
      
      1) I hvilken udstrækning var vælgerne interesserede og involverede i valgene? Fulgte vælgerne valgkampen? Opstod der for vælgerne valgtemaer?
      
      2) Gennem hvilke kanaler modtog vælgerne information?
      
      3) Hvordan vurderede vælgerne mediernes dækning af valgkampen?
      
      4) Skabte valget et egentligt valgtema? Var valgets emner ens hen over det Europæiske Fællesskab eller var de specifikke for de enkelte nationale valgkampe?
      
      5) Hvordan stemte folk? Hvilke faktorer havde indflydelse på stemmebeslutningerne? Blev vælgernes beslutninger truffet på et europæisk eller på et nationalt grundlag?
      
      6) Hvad var forholdet mellem vælgernes svar på Europaparlamentsvalget og deres holdninger til de Europæiske Fællesskaber? Hvordan dan vurderedes Europaparlamentet
description: This enquiry into the role of broadcasting in the first direct elections to the European Parliament was a Community-wide project focusing on three levels of the political communications process. (Investigations were carried out in 8 EC countries, i.e. Belgium, Denmark, Great Britain, France, the German Federal Republic, Hol- land, Ireland and Italy):     #1) The efforts made by political parties and broadcasting organizations. For both types of organization the main research instrument was a series of interviews with key personnel employing both a standardized questionnaire and ad hoc questioning on policy decisions taken with regard to the European campaign, motivations, commit- ments, problems, techniques, etc. 2) The project re- corded and coded to an agreed format for analysis all material broadcast on the European Community during the period of the election campaigns and during sample periods in the four preceding months. 3) Information was collected on voter-audience reactions to the campaigns. This took two forms: in a number of countries national surveys incorporating pre-election and post-election waves (and in some cases employing panels of respondents) were carried out in order to evaluate the local impact of campaigns. But at an early stage it was recognized that a comparative research instru- ment would be an essential component of the project's attempts to record reactions to the elections, and funding was therefore sought to commission a post-election survey.     #Financial constraints inevitably restricted the scope of the survey, but a strategy and a questionnaire emerged from the joint efforts of the eight national teams involved in the enquiry (see the list of primary investigators). The survey was designed to examine six key questions:     #1) To what extent were voters interested and involved in the elections? Did they follow the campaign? In the view of the voters, did any specific themes emerge from the election?     #2) Through which channels did they receive information? In particular, how did broadcasting fit into the total context of interpersonal, partisan, and media communications.     #3) How was media coverage of the campaign evaluated by voters both in terms of quantity and quality? Did it clarify or enliven, or was it confusing or dull?     #4) Did the election generate a recognized issue agenda? Were the issues common across the Community or specific to national campaigns?     #5) How did people vote? What influenced their choices? Were the choices perceived as being made on European or domestic grounds?     #6) What was the relationship between responses to the elec- tion and opinions on the European Community? How was the impor- tance and relevance of the European Parliament evaluated?     #In charge of the international co-ordination of the enquiry were Jay G. Blumler, Centre of Television Research, Leeds and A.D. Fox, IIC - the International Institute of Communication, London
description: Se abstract
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