cometadata/datacite-titles-descriptions-related-identifiers huggingface dataset:
DOI: 10.14457/tu.the.2024.209
title: The impact of UGC on customer engagement via perceived value towards personal care products

description: The study aims to investigate the impact of UGC on customer engagement via perceived value towards personal care products in Myanmar. The variables examined include informativeness, entertainment, irritation, credibility, relevancy, perceived value and customer engagement. This study uses a quantitative research approach to collect primary data from the Millennials and Generation Z in Myanmar as these generations use social media platforms more than any other age group. This study mainly emphasizes the most popular social media platforms in Myanmar like Facebook and TikTok because they are the most dominant social media platforms in Myanmar, boasting the largest user bases within the country. Sample size consists of 385 respondents and then the data is collected for statistical analysis through a statistical program. The results show that most of the respondents are female, aged between 18 and 22 years, and they are single. The majority are students who have an education level of lower than a bachelor’s degree and report a monthly income of 300,000 Kyats or less. The results of the hypothesis testing show that entertainment and credibility have a significant positive influence on customer engagement with the effects of perceived value as a partial mediator in relationships. It is also found that irritation has a significant negative influence on customer engagement with the effects of perceived value as a partial mediator in relationships.
DOI: 10.14457/tu.the.2024.211
title: A data management solution for battery manufacturer

description: In the rapidly evolving manufacturing sector, the ability to leverage data effectively has become a critical determinant of operational efficiency and competitive advantage. This independent study, titled "A Data Management Solution for Battery Manufacturer," investigates the challenges posed by poor data management within a battery manufacturing organization and proposes a comprehensive solution to address these issues. The study identifies key pain points, including scattered information sources, inconsistent data quality, and a lack of standardized processes, which impede decision-making and operational performance.By employing a mixed-methods approach that integrates qualitative insights and quantitative analysis, the research highlights the need for a centralized, integrated data management system. It emphasizes the role of data governance, organizational alignment, and advanced technological tools such as data integration platforms to streamline data flow and ensure accuracy. The study also explores how such a system can drive value creation, enhance forecasting accuracy, and enable data-driven decisions that align with the organization's strategic objectives.Findings from this research demonstrate the potential benefits of implementing a unified data management solution, including reduced manual workload, improved operational efficiency, and enhanced collaboration across departments. The proposed framework provides actionable recommendations for establishing a sustainable data management infrastructure, ensuring that the organization can adapt to future challenges while maintaining a competitive edge. This study serves as a blueprint for battery manufacturers seeking to harness the power of data to drive innovation and growth.
DOI: 10.14457/tu.the.2024.212
title: An investigation of the antecedents of purchase intention in Thailand’s mixed vegetable smoothies market

description: In the current growing health and wellness global market, Thailand is one of the countries to embrace this trend. People generally take care not only of their physical strength but also of their intake to their body. These consumers are browsing and purchasing what is best for them, and the healthy drink market,specifically mixed-vegetable smoothies, is one of the highest attention-gaining. Several stakeholders and players are interested in this opportunity market to attract more customers to purchase their products and obtain higher revenue. Consequently, this study conducts the antecedents of mixed-vegetable smoothies in the Thailand market. Besides, it covers brand credibility as a moderator. The main purpose of this research is to discover what are the main drivers of purchase intention in this market. The findings are that attitude, perceived behavioural control, and perceived quality have correlated significantly with purchase intention. The attitude among all predictors has the strongest influence on the purchase intention. While subjective norms and eWOM have no effect towards the intention. The brand credibility also has a reduction impact on the attitude and purchase intention; whereas, it has no alternation to the perceived quality and purchase intention. This situation implies that the stakeholders should improve and increase the positive perspective of the customers towards product dimensions such as benefits, quality perceptions, awards, assurances, and availability to increase the buying chance.
DOI: 10.14457/tu.the.2024.213
title: Pre-university program for Chinese high school graduates

description: This paper presents a comprehensive business plan for a Pre-University Program at Thammasat University, targeting Chinese high school graduates. Drawing insights from surveys and interviews conducted with 113 Chinese students in Thailand, 12 Chinese high school students in China, and 20 Chinese students at Thonburi Rajabhat University, the study explores the preferences, challenges, and expectations of Chinese students seeking international education. Key findings reveal that students highly value pre-university programs, with 49.6% rating them as "Extremely Important" for academic readiness. Factors like university reputation, affordable tuition, and adjustment support significantly influence their decision-making. The business plan outlines essential components, including intensive language and academic preparation, health insurance, affordable accommodation, and enhanced campus facilities like modernized classrooms and student lounges. A detailed timeline ensures smooth implementation through phases of marketing, recruitment, and orientation. The program's affordability (60,000–100,000 THB per semester) aligns well with students' financial expectations, while extracurricular activities and cultural immersion enhance their overall experience. The findings also highlight Thailand's benefits as a study destination, including proximity to China, affordable living costs, safety for female students, and comfortable weather year-round. Recommendations for program improvement include adding sports facilities, expanding food variety, particularly Chinese cuisine, and revising the holiday schedule to better meet student needs. This paper concludes that Thammasat University has a unique opportunity to attract Chinese students by addressing their academic and personal requirements, offering a supportive and enriching environment for their educational journey.
DOI: 10.14457/tu.the.2024.214
title: A market assessment of neuromodulation non-invasive devices in migraine treatment Thailand

description: Migraine is a neurological condition that leads to intense, one-sided head pain, often coupled with nausea, vomiting, and heightened sensitivity to light and sound. This disorder affects about 13.5% of people worldwide, with a higher incidence in women (18.4%) compared to men (9.4%). Beyond the physical pain, migraines notably disrupt work or school productivity, family interactions, daily burden, and healthcare expenses. Current treatments often face challenges regarding their effectiveness and tolerance. Nonetheless, digital therapeutic neuromodulation techniques have shown potential in effectively treating migraines. This research purpose is to assess the market, identify challenges, and outline the factors for commercialization of Non-invasive neuromodulation device, Concept A in Thailand. The research methodology combines desk research and primary research to gather and analyze relevant data. The findings offer valuable insights for medical device manufacturers aiming to enter the Thai market, particularly for migraine treatment devices.
DOI: 10.14457/tu.the.2024.215
title: Applying AI to the back-office operations of an international bank

description: This study examines the application of Artificial Intelligence (AI) in the back-office operations of GEMBA Bank (fictitious name), an international corporate bank in Thailand, to address inefficiencies and enhance operational effectiveness. Focused on the Compliance Department, particularly in Anti-Money Laundering (AML) Transaction Monitoring, the research identifies key challenges such as reliance on manual processes, limited technological tools, and data-handling inefficiencies. Drawing insights from peer banks' AI adoption cases and qualitative interviews with compliance executive and specialist, this study explores AI-driven solutions, including machine learning, natural language processing, and robotic process automation. The findings underline the transformative potential of AI in improving compliance efficiency, reducing operational risks, and strengthening regulatory adherence. Recommendations include transitioning to cloud-based AI platforms, implementing scalable pilot programs, and prioritizing staff training to ensure effective AI integration. This study provides actionable strategies for GEMBA Bank to leverage AI for back office optimization, fostering long-term competitiveness and innovation in the Banking 4.0 era.
DOI: 10.14457/tu.the.2024.216
title: Assessing impact of continuous improvement projects on the company performance

description: According to this study, it examines the impact of organizational change on company performance, focusing on the transition from a rigid hierarchical structure to a more flexible organizational design through the implementation of Continuous Improvement (CI) initiatives. Employing a qualitative research methodology, data was collected through interviews with representatives from key departments, including customer service, planning, and warehouse operations. The study identifies and addresses critical challenges such as inefficient communication, excessive documentation, and production inaccuracies.The CI approach successfully fostered cross-departmental collaboration, enhanced operational efficiency, and reduced costs. Specific improvements included shipment frequency, minimized dead stock, and streamlined warehouse operations, resulting in direct cost savings and increased productivity. Integrating technological tools further enhanced workflow transparency and decision-making accuracy. The study concludes by emphasizing the importance of adopting flexible structures, fostering continuous collaboration, and institutionalizing CI culture to sustain operational excellence and drive long-term competitiveness.
DOI: 10.14457/tu.the.2024.217
title: Consumer intention to buy products from a country in war zone

description: This study investigates the influence of country-of-origin (COO) and product congruence on consumer purchase intentions, focusing on products from countries involved in conflicts or wars. Through a series of experimental studies, the research examines consumer behavior in scenarios comparing aggressor versus defended countries, as well as war-torn versus stable countries. The findings reveal that consumers exhibit a strong preference for products from defended and stable countries. Furthermore, product congruence significantly enhances purchase intentions, emphasizing the importance of aligning product attributes with the expertise associatedwith its origin. The study provides valuable insights for marketers in crafting strategies that address consumer sensitivities to conflict and ethical concerns, while also contributing to academic discussions on the evolving complexities of consumer decision-making in politically charged contexts. These findings have implications for global business strategies and ethical marketing practices.
DOI: 10.14457/tu.the.2024.218
title: Assessing potential ai solutions in the traditional insurance brokerage firm

description: In the modern world, many industries have been disrupted by the rapid evolution of technology, including the insurance sector. Traditional insurance companies which cannot adapt to the new technological advancement might be overtaken by the emerging players. In this study will examines existing traditional insurance brokerage firm in Thailand as a case study to understand its current situation, challenges, and opportunities. This independent study will explore the challenges and opportunities with the main objectives to enhance customer engagement, utilize data-driven insight, and improve operational efficiency through the adoption of artificial intelligence (AI). In addition, this study would provide potential recommendations and solutions for its company to improve their competitiveness in this rapidly changing industry.In conclusion, there are various solutions to maintain competitiveness in the insurance industry, the recommendations in this study are tailors to the needs and context of this company.
DOI: 10.14457/tu.the.2024.219
title: Developing total quality management for Apisit Fried Chicken

description: This independent study, conducted as a consultancy project for Apisit Fried Chicken, will investigate the root causes of operational inefficiencies, including procedures, machinery, and labor. We will also assess their business strategy to ensure it aligns with optimization goals and develop effective operational strategies and implementation plans to achieve operational excellence.
DOI: 10.14457/tu.the.2024.220
title: Improving the design of carbonated soft drink displays in a hypermarket store

description: This study investigates the impact of strategically designed product displays on consumer behavior and sales performance in a hypermarket environment, focusing on a leading carbonated soft drink brand. The study integrates qualitative and quantitative methods, combining shopper observations, semi-structured interviews, and sales data analysis. Key findings reveal that displays significantly enhance shopper engagement, promote impulse buying, and facilitate cross-category purchases. Quantitative analysis demonstrates notable improvements, with a 30% increase in sales revenue and a 60% rise in purchase incidence post-display implementation. These outcomes highlight the critical role of strategic display design in optimizing retail performance and consumer interaction. Recommendations are provided for enhancing product visibility, employing multi-sensory displays, and leveraging brand storytelling to further drive shopper engagement and sales growth.
DOI: 10.14457/tu.the.2024.221
title: Storytelling’s creation of consumer-brand relationship experiences for Thai perfumeries

description: The impact of storytelling (narrative structure) on the relationships between customers and brands will be investigated in this research investigation, particularly focusing on its influence on cognitive, emotional, and behavioural factors. Employing a quantitative research approach that includes exploratory factor analysis and regression analysis with 419 questionnaire respondents from twelve different nationalities—Thai, Vietnamese, Japanese, Taiwanese, Singaporean, Malaysian, French, German, New Zealander, Swiss, British, and Norwegian—this research incorporates both individualistic and collectivist cultural perspectives. It examines the connections between narrative structure, consumer-brand identification, emotional engagement, and purchase intentions. Survey findings demonstrate that the narrative development significantly increases consumer emotional involvement and recognition of a brand. Importantly, narrative structure influences emotional involvement (the emotional aspect) more significantly than it does consumer-brand identification, with emotional involvement playing a more essential component in shaping purchase intentions.Likewise, the research project explores the implications of cultural factors, particularly individualism and collectivism, which are related to twelve nationalities, and influence outcomes. Findings show that individualism has a detrimental moderating influence on the connection between consumer-brand identification and purchase intention, implying that consumer identification is more potent in collectivist societies.Furthermore, the study provides valuable insights for Thai brand managers, particularly for Thai perfumeries like Panpuri and SMEs (small to medium-sized businesses) in the fragrance industry, which are constrained by budgetary limitations and are pursuing content strategies to enhance brand visibility on social media and foster purchase intent in both domestic and international markets. By harnessing the effectiveness of storytelling, brands can cultivate stronger connections with consumers, improve brand experiences starting from thinking, feeling, and doing in terms of integrated marketing communication, and increase the likelihood of purchases.
DOI: 10.5517/ccdc.csd.cc2m036z
title: CCDC 2413170: Experimental Crystal Structure Determination

description: Related Article: En-Ke Qu, Mei-Li Yang, Shi-Jun Liu, Hang-Ying Li, Zai-Long Huang, Lan-Run Yang, Rui Luo, Yan-Ni Liang, Dong-Bo Zhang|2025|Fitoterapia|183|106546|doi:10.1016/j.fitote.2025.106546
description: An entry from the Cambridge Structural Database, the world’s repository for small molecule crystal structures. The entry contains experimental data from a crystal diffraction study. The deposited dataset for this entry is freely available from the CCDC and typically includes 3D coordinates, cell parameters, space group, experimental conditions and quality measures.
DOI: 10.5517/ccdc.csd.cc2m1595
title: CCDC 2414196: Experimental Crystal Structure Determination

description: Related Article: Justin Y. Wang, Eris Villalona, Robert R. Knowles|2025|J.Am.Chem.Soc.|147|15307|doi:10.1021/jacs.5c00847
description: An entry from the Cambridge Structural Database, the world’s repository for small molecule crystal structures. The entry contains experimental data from a crystal diffraction study. The deposited dataset for this entry is freely available from the CCDC and typically includes 3D coordinates, cell parameters, space group, experimental conditions and quality measures.
DOI: 10.5517/ccdc.csd.cc2mbg5m
title: CCDC 2423120: Experimental Crystal Structure Determination

description: Related Article: Karen Acosta-Quiroga, Efraín Polo-Cuadrado, M. Judith Percino, Edgard Blanco-Acuña, David Villaman, Enrique Pérez-Gutiérrez, María Eugenia Patiño, Joel B. Alderete, Ricelia Gonzalez, Jorge Saavedra-Olavarría, Edwin G. Pérez, Claudio Olea-Azar, Mauricio Moncada-Basualto, Cristian Rojas-Peña|2025|J.Mater.Chem.C|13|9083|doi:10.1039/D5TC00619H
description: An entry from the Cambridge Structural Database, the world’s repository for small molecule crystal structures. The entry contains experimental data from a crystal diffraction study. The deposited dataset for this entry is freely available from the CCDC and typically includes 3D coordinates, cell parameters, space group, experimental conditions and quality measures.
DOI: 10.5517/ccdc.csd.cc2mbg6n
title: CCDC 2423121: Experimental Crystal Structure Determination

description: Related Article: Karen Acosta-Quiroga, Efraín Polo-Cuadrado, M. Judith Percino, Edgard Blanco-Acuña, David Villaman, Enrique Pérez-Gutiérrez, María Eugenia Patiño, Joel B. Alderete, Ricelia Gonzalez, Jorge Saavedra-Olavarría, Edwin G. Pérez, Claudio Olea-Azar, Mauricio Moncada-Basualto, Cristian Rojas-Peña|2025|J.Mater.Chem.C|13|9083|doi:10.1039/D5TC00619H
description: An entry from the Cambridge Structural Database, the world’s repository for small molecule crystal structures. The entry contains experimental data from a crystal diffraction study. The deposited dataset for this entry is freely available from the CCDC and typically includes 3D coordinates, cell parameters, space group, experimental conditions and quality measures.
DOI: 10.5517/ccdc.csd.cc2mbg7p
title: CCDC 2423122: Experimental Crystal Structure Determination

description: Related Article: Karen Acosta-Quiroga, Efraín Polo-Cuadrado, M. Judith Percino, Edgard Blanco-Acuña, David Villaman, Enrique Pérez-Gutiérrez, María Eugenia Patiño, Joel B. Alderete, Ricelia Gonzalez, Jorge Saavedra-Olavarría, Edwin G. Pérez, Claudio Olea-Azar, Mauricio Moncada-Basualto, Cristian Rojas-Peña|2025|J.Mater.Chem.C|13|9083|doi:10.1039/D5TC00619H
description: An entry from the Cambridge Structural Database, the world’s repository for small molecule crystal structures. The entry contains experimental data from a crystal diffraction study. The deposited dataset for this entry is freely available from the CCDC and typically includes 3D coordinates, cell parameters, space group, experimental conditions and quality measures.
DOI: 10.15468/dl.466w9m
title: Occurrence Download

description: A dataset containing 2264 species occurrences available in GBIF matching the query:
{
 "and" : [
 "OccurrenceStatus is Present",
 "TaxonKey is Ips amitinus Wood & Bright, 1992"
 ]
}

 The dataset includes 2264 records from 47 constituent datasets; see https://api.gbif.org/v1/occurrence/download/0028092-250426092105405/datasets/export for details.
 
Data from some individual datasets included in this download may be licensed under less restrictive terms.
DOI: 10.15468/dl.547cg8
title: Occurrence Download

description: A dataset containing 590 species occurrences available in GBIF matching the query:
{
 "and" : [
 "Country is one of (China, Mongolia)",
 "TaxonKey is Populus euphratica Olivier"
 ]
}

 The dataset includes 590 records from 23 constituent datasets; see https://api.gbif.org/v1/occurrence/download/0028090-250426092105405/datasets/export for details.
 
Data from some individual datasets included in this download may be licensed under less restrictive terms.
DOI: 10.34740/kaggle/dsv/11794802
title: Daily Public Opinion on Israel-Palestine War
DOI: 10.15468/dl.5xdpjh
title: Occurrence Download

description: A dataset containing 23557 species occurrences available in GBIF matching the query:
{
 "DatasetKey" : [
 "is Nottinghamshire Wildlife Trust - Records"
 ]
}

 The dataset includes 23557 records from 1 constituent datasets; see https://api.gbif.org/v1/occurrence/download/0028091-250426092105405/datasets/export for details.
 
Data from some individual datasets included in this download may be licensed under less restrictive terms.
DOI: 10.5281/zenodo.15379788
title: TACOS: Temporally-aligned Audio CaptiOnS for Language-Audio Pretraining

description: TACOS is a collection of 12,358 audio recordings, annotated with 47,748 temporally strong audio captions (i.e., textual descriptions of sound events and their corresponding temporal onsets and offsets). Each audio file is additionally paired with a weak caption, which was automatically generated from the strong captions using OpenAI’s gpt-4o-mini-2024-07-18.

If you use TACOS in your work, please cite our paper (preprint available on arXiv).A usage example, and more deatils are provided in our GitHub repository (available soon).

Licensing

The audio recordings contained in audio.zip and the associated metadata in metadata.csv were sourced from the FreeSound platform [1]. Each recording and its corresponding metadata are governed by their individual licenses, which are specified—along with the creator's information—in the metadata.csv file.

The captions provided in annotations_strong.csv and annotations_weak.csv are licensed under the CC BY 4.0, which permits use under the condition of appropriate attribution.

References

[1] Frederic Font, Gerard Roma, and Xavier Serra. Freesound technical demo. In Proceedings of the 21st ACM Multimedia Conference (MM '13), Barcelona, Spain, October 21-25, 2013