DOI: 10.5281/zenodo.17440598
title: Multimodal Interaction Behavior Framework (MIBF) and Visitor Intent Recognition Network (VIRNet)

description: Multimodal Interaction Behavior Framework (MIBF) and Visitor Intent Recognition Network (VIRNet)



A comprehensive implementation framework inspired by the paper User Behavior Modeling and Experience Optimization of Smart Museums Based on Multimodal Interaction.




🎯 Vision

Smart museums are rapidly transforming from static exhibition spaces into dynamic, interactive cultural ecosystems.To understand and enhance visitor experience, this project introduces a Multimodal Interaction Behavior Framework (MIBF) and a Visitor Intent Recognition Network (VIRNet) that jointly model, predict, and optimize user behavior through visual, auditory, spatial, and tactile modalities.

The goal is to build an intelligent system capable of recognizing visitor intentions and providing adaptive, personalized exhibition experiences that enhance immersion, engagement, and learning.



🧩 Core Concepts

1. Multimodal Interaction Behavior Framework (MIBF)

The MIBF defines how heterogeneous data streams from museum interactions can be semantically represented and processed.



Modalities: vision (camera/video), audio (speech, ambient sound), position (indoor localization), and touch (UI interaction).

Behavior Semantic Units (BSU): atomic elements of visitor behavior that unify events from different modalities into semantic structures.

Data Representation: BSUs serve as interpretable intermediate representations that capture both temporal and contextual meaning.


2. Visitor Intent Recognition Network (VIRNet)

A deep learning model that performs hierarchical intent recognition:



Temporal Encoding Layer: Bi-directional GRU with attention to model sequential dependencies.

Multimodal Fusion: Joint encoding of modalities with learned gating weights.

Hierarchical Attention: Extracts both individual (per-visitor) and collective (group-level) behavioral patterns.

Output: Visitor intent categories such as exploration, learning, social engagement, or disengagement.




🧠 Data Architecture

Multimodal Data System

The dataset integrates:



Visual stream – extracted from surveillance or embedded cameras

Audio stream – voice commands, discussions, environmental cues

Spatial data – visitor trajectory and location heatmaps

Touch interactions – screen navigation, object manipulation events


Each data record is synchronized, normalized, and segmented into Behavior Semantic Units (BSUs) using timestamp alignment and context labels.



🔬 Methodology Overview





Data Acquisition and SynchronizationCollection of real-world multimodal visitor data from museum installations.




Behavior Semantic ModelingDefinition of BSUs and hierarchical behavior categories for semantic interpretation.




Model Construction (VIRNet)Multimodal input fusion → temporal attention encoding → intent classification.




Training and Evaluation



Cross-entropy loss for classification.

Metrics: accuracy, macro-F1, satisfaction rating correlation.

Baselines: single-modality models and early-fusion neural networks.





Scenario-Based EvaluationEmpirical validation through controlled experiments in museum environments to measure:



Immersion

Learning effectiveness

User satisfaction






📊 Experimental Highlights



Data Scale: 10,000+ multimodal interaction segments from actual exhibition sessions.

Results:



VIRNet achieved up to 17% higher accuracy and 12% higher F1-score than traditional unimodal methods.

Multimodal feedback enhanced visitor engagement and perceived immersion during interactive exhibits.



Qualitative Insight: MIBF enabled interpretable behavior tracking that informed exhibit design refinements.




🚀 Applications





Adaptive Exhibit PersonalizationAutomatically adjust displayed content based on inferred visitor intent.




Immersive Learning AnalyticsMeasure attention and comprehension through multimodal feedback.




Museum Operations IntelligencePredict visitor flow and recommend optimal spatial arrangements.




Cross-Museum CollaborationShared multimodal behavioral schema (BSU) for standardized data exchange.





🧪 Evaluation Metrics




Metric
Description




Accuracy
Correct classification rate of visitor intent


Macro F1
Balance of precision/recall across intent classes


Immersion Score
Subjective rating from post-experience surveys


Learning Gain
Difference in pre/post knowledge assessments


Satisfaction Index
Mean Likert-scale user rating of recommendations






🔧 Technical Architecture

Data Layer → Semantic Modeling → VIRNet Inference → Experience Optimization



Data Layer: Collects and synchronizes multimodal data.

Semantic Layer: Transforms raw data into BSUs.

Model Layer: Encodes temporal and multimodal patterns.

Application Layer: Drives personalization and feedback visualization.




💡 Innovation Highlights



Theoretical Innovation — Introduces the concept of Behavior Semantic Units (BSUs) for unified semantic modeling of visitor behavior.

Methodological Innovation — Proposes VIRNet, a hierarchical attention-based model integrating visual, audio, spatial, and tactile modalities.

Technical Innovation — Employs temporal attention mechanisms to improve the modeling of complex sequential behavior.

Practical Contribution — Provides data-driven pathways for experience optimization and personalized cultural engagement in smart museums.




📘 Future Work



Expanding MIBF to incorporate physiological modalities (e.g., gaze tracking, heart rate).

Building a cross-domain knowledge layer that connects behavioral semantics with exhibit metadata (linking to ICMM/CKG).

Deploying real-time adaptive recommendation systems within museum applications.




🧩 License & Citation

Open for academic and non-commercial use under MIT License.

If you use or extend this framework, please cite:



User Behavior Modeling and Experience Optimization of Smart Museums Based on Multimodal Interaction (2024) — Legend Co. Research Division.