DOI: 10.34894/74zboa
title: A Recipe for Success? Sustaining Creativity Among First-Time Creative Producers -- Dataset Used for Study 2

description: &lt;div&gt;&lt;div&gt;&lt;div&gt;Abstract&lt;/div&gt;&lt;div&gt;&lt;p&gt;Sustaining creativity is difficult. We identify the conditions that determine repeat production of novelty among first-time producers, and the psychological mechanism transmitting their effects. Our theoretical model highlights that the novelty of a first production can lower the probability of creating a second production, particularly when the first production is bestowed with an award or recognition. This effect occurs primarily because individuals who win an award for a prior novel production experience a greater threat to their creative identity when anticipating having to produce follow-up novel work. We test our theoretical model in three studies: an archival study of first-time cookbook authors in the United Kingdom and two experiments. Our results provide some support for our theoretical model—award-winning producers of novel cookbooks (or ideas for them) are less likely to follow-up their initial production with a second one, largely because of the potential erosion to a person’s creative identity that doing so may cause. Our findings highlight the intricacies of sustaining creativity over time and offer insights into why some producers abandon their creative efforts.&lt;/p&gt;&lt;/div&gt;&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;div&gt;Description&lt;/div&gt;&lt;/div&gt;The same dataset in two different formats and a file with the commands to run the code in Stata.&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;div&gt;&lt;div&gt;Variables included:&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;div&gt;&lt;div&gt;second_idea &lt;/div&gt;&lt;div&gt;0 = Participants who chose to develop an idea for a strategy for how to market, publicize or otherwise exploit their first idea&lt;/div&gt;&lt;div&gt;1 = Participants who chose to develop another idea for a second, different cookbook theme &lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;div&gt;novel&lt;/div&gt;&lt;div&gt;0 = Participants in the conventional condition&lt;/div&gt;&lt;div&gt;1 = Participants in the novel condition&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;div&gt;award&lt;/div&gt;&lt;div&gt;0 = Participants in the no award condition&lt;/div&gt;&lt;div&gt;1 = Participants in the award condition&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;div&gt;creative_identity_threat&lt;/div&gt;&lt;div&gt;Average of seven different items measuring a participant's creative identity threat (on a scale ranging from 1 (strongly disagree) to 7 (strongly agree))&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;div&gt;female&lt;/div&gt;&lt;div&gt;0 = Male participant&lt;/div&gt;&lt;div&gt;1 = Female participant&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;div&gt;age&lt;/div&gt;&lt;div&gt;Age of the participant at the time that the experiment was conducted&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;
description: This entry is a three-file data package totaling 26.2 KB, containing files in .dta, .txt and .csv formats.If you use this dataset, please cite: Deichmann, Dirk; Baer, Markus (2022). A Recipe for Success? Sustaining Creativity Among First-Time Creative Producers -- Dataset Used for Study 2. Erasmus University Rotterdam (EUR). Dataset. https://doi.org/10.25397/eur.19403450