DOI: 10.7910/dvn/23892
title: Malawi (2013): Study to measure reach and recall of EBT Prev messages among the vendors , plantation workers and the fishing community in selected Priority Prevention Areas ( PPA's).

description: The Evidence-based Targeted HIV Prevention (EBT Prev) is a five-year project supported by the United States Agency for International Development (USAID). The project is implemented by PSI Malawi in partnership with Pact Malawi and 11 local NGOs in 18 Priority Prevention Areas (PPAs). The project targets men and women in fishing communities, male and female vendors, male and female plantation workers with an aim of reducing HIV incidences in Malawi. Program activities under the EBT Prev project include integrated Behavior Change Communications (iBCC), social marketing of male and female condoms and support of referral networks among existing service providers within the target PPAs.
The iBCC activities implemented under the EBT Prev project include interpersonal communications sessions conducted by Interpersonal Communication Volunteers (IPCV) and Interpersonal Communications Assistants (IPCA); drama performances; and Targeted Outreach Communications (TOC).   Through a consultative process with key implementing partners, the EBT Prev project design and disseminate quarterly messages highlighting key thematic areas with regard to HIV prevention among the identified
at risk populations namely; plantation workers, traders and men and women in the finishing communities. The messages are disseminated under the Lingalira Sankhawekha campaign.
As much as the messages are reaching the target groups and anecdotal evidence show that the project is effective in changing the target group's behavior. The project felt it necessary to measure the reach and recall of the messages among the target groups. It is based on this understanding that this study is commissioned.    The overall objective of this study is to measure the level of exposure (coverage) and recall of messages disseminated under the EBT Prev project. This information wi
ll help the program team to decide as to whether an appropriate saturation level for each quarterly message was reached or not.
Specifically, the study will seek to monitor exposure (coverage) and recall of the messages being disseminated under Lingalira Sankhawekha campaign of the EBT Prev project among the vendors, plantation workers and people staying within the fishing community on the following thematic areas. Brand awareness of the Lingalira Sankhawekha campaign. Partner reduction (MCP) and condom use. Decision Making.  Prevention on gender based violence. Prevention on mother to child transmis
sion. HIV Testing and Counselling. Positive prevention.  Time-Location Cluster Sampling will be used to obtain data from the target population. This sampling method is used because the population of interest is not attached to a site and moves freely from one site to another (floating population). The 2010 EBT Prev baseline study identified venues where target groups meet and this information will be used as our sampling frame. Time of the week and time of day indicated on the sampl
ing frame will assist in estimating the time when researchers are likely to meet their target respondents.