DOI: 10.6084/m9.figshare.23694375.v1
title: Dataset to: <strong>Does the Label Fit the Channel?</strong> <strong>How “Bricks” and “Clicks” Influence Demand for Environmental and Social Sustainability Labels</strong>

description: <b>Study 1 and 2</b>The three different sustainability indicators are environmental, organic or ethical label with value: yes, no or NULL/missing value. We code conventional products as products that do not have an environmental label, an organic label or an ethical label (environmental label = no, organic label = no, ethical label = no). We code products with environmental labels as products an environmental or an organic label (environmental label = yes, organic label = yes). We code products with social labels as products with an ethical label (ethical label = yes).<i>subcategory</i>: Name of category<i>n_conv_s1</i>: Nr of distinct conventional products (no environmental or social labels) in Study 1<i>n_environmental_s1</i>: Nr of distinct products with environmental labels in Study 1<i>n_ethical_s1</i>: Nr of distinct products with social labels in Study 1<i>n_on_conv_s1</i>: Nr of distinct conventional products (no environmental or social labels) purchased online in Study 1<i>n_on_environmental_s1</i>: Nr of distinct products with environmental labels purchased online in Study 1<i>n_on_ethical_s1</i>: Nr of distinct products with social labels purchased online in Study 1<i>n_off_conv_s1</i>: Nr of distinct conventional products (no environmental or social labels) purchased offline in Study 1<i>n_off_environmental_s1</i>: Nr of distinct products with environmental labels purchased offline in Study 1<i>n_off_ethical_s1</i>: Nr of distinct products with social labels purchased offline in Study 1<i>n_conv_total_s1</i>: Nr of total conventional products (no environmental or social labels) purchased in Study 1<i>n_environmental_total_s1</i>: Nr of total products with environmental labels purchased in Study 1<i>n_ethical_total_s1</i>: Nr of total products with social labels purchased in Study 1<i>n_on_conv_total_s1</i>: Nr of total conventional products (no environmental or social labels) purchased online in Study 1<i>n_on_environmental_total_s1</i>: Nr of total products with environmental labels purchased online in Study 1<i>n_on_ethical_total_s1</i>: Nr of total products with social labels purchased online in Study 1<i>n_off_conv_total_s1</i>: Nr of total conventional products (no environmental or social labels) purchased offline in Study 1<i>n_off_environmental_total_s1</i>: Nr of total products with environmental labels purchased offline in Study 1<i>n_off_ethical_total_s1</i>: Nr of total products with social labels purchased offline in Study 1<i>n_conv_sharesales_s1</i> Conventional products (no environmental or social labels) share of total sales in Study 1<i>n_environmental_sharesales_s1</i>: Products with environmental labels share of total sales in Study 1<i>n_ethical_sharesales_s1</i>: Products with social labels share of total sales in Study 1<i>n_conv_s2</i>: Nr of distinct conventional products (no environmental or social labels) in Study 2<i>n_environmental_s2</i>: Nr of distinct products with environmental labels in Study 2<i>n_ethical_s2</i>: Nr of distinct products with social labels in Study 2<i>n_on_conv_s2</i>: Nr of distinct conventional products (no environmental or social labels) purchased online in Study 2<i>n_on_environmental_s2</i>: Nr of distinct products with environmental labels purchased online in Study 2<i>n_on_ethical_s2</i>: Nr of distinct products with social labels purchased online in Study 2<i>n_off_conv_s2</i>: Nr of distinct conventional products (no environmental or social labels) purchased offline in Study 2<i>n_off_environmental_s2</i>: Nr of distinct products with environmental labels purchased offline in Study 2<i>n_off_ethical_s2</i>: Nr of distinct products with social labels purchased offline in Study 2<i>n_conv_total_s2</i>: Nr of total conventional products (no environmental or social labels) purchased in Study 2<i>n_environmental_total_s2</i>: Nr of total products with environmental labels purchased in Study 2<i>n_ethical_total_s2</i>: Nr of total products with social labels purchased in Study 2<i>n_on_conv_total_s2</i>: Nr of total conventional products (no environmental or social labels) purchased online in Study 2<i>n_on_environmental_total_s2</i>: Nr of total products with environmental labels purchased online in Study 2<i>n_on_ethical_total_s2</i>: Nr of total products with social labels purchased online in Study 2<i>n_off_conv_total_s2</i>: Nr of total conventional products (no environmental or social labels) purchased offline in Study 2<i>n_off_environmental_total_s2</i>: Nr of total products with environmental labels purchased offline in Study 2<i>n_off_ethical_total_s2</i>: Nr of total products with social labels purchased offline in Study 2<i>n_conv_sharesales_s2</i>: Conventional products (no environmental or social labels) share of total sales in Study 2<i>n_environmental_sharesales_s2</i>: Products with environmental labels share of total sales in Study 2<i>n_ethical_sharesales_s2</i>: Products with social labels share of total sales in Study 2<b>Study 3</b>The different sustainability identifiers are: Allergy and health, Environmentally labelled, Non sustainable, Organic, Recycled, Sustainable material, Social responsibility and NULL/missing value. We code conventional products as products that do not have a sustainable identifier that is Social responsibility, Organic, Environmentally labelled or NULL/missing values. We code products with environmental labels as products with a sustainable identifier that is Organic or Environmentally labelled. We code products with social labels as products with a sustainable identifier that is Social responsibility.<i>In separate csv-file:</i><i>group_desc</i>: Name of category<i>n_conv_s3</i>: Nr of distinct conventional products (no environmental or social labels) in Study 3<i>n_environmental_s3</i>: Nr of distinct products with environmental labels in Study 3<i>n_ethical_s3</i>: Nr of distinct products with social labels in Study 3<i>n_on_conv_s3</i>: Nr of distinct conventional products (no environmental or social labels) purchased online in Study 3<i>n_on_environmental_s3</i>: Nr of distinct products with environmental labels purchased online in Study 3<i>n_on_ethical_s3</i>: Nr of distinct products with social labels purchased online in Study 3<i>n_off_conv_s3</i>: Nr of distinct conventional products (no environmental or social labels) purchased offline in Study 3<i>n_off_environmental_s3</i>: Nr of distinct products with environmental labels purchased offline in Study 3<i>n_off_ethical_s3</i>: Nr of distinct products with social labels purchased offline in Study 3<i>n_conv_total_s3</i>: Nr of total conventional products (no environmental or social labels) purchased in Study 3<i>n_environmental_total_s3</i>: Nr of total products with environmental labels purchased in Study 3<i>n_ethical_total_s3</i>: Nr of total products with social labels purchased in Study 3<i>n_on_conv_total_s3</i>: Nr of total conventional products (no environmental or social labels) purchased online in Study 3<i>n_on_environmental_total_s3</i>: Nr of total products with environmental labels purchased online in Study 3<i>n_on_ethical_total_s3</i>: Nr of total products with social labels purchased online in Study 3<i>n_off_conv_total_s3</i>: Nr of total conventional products (no environmental or social labels) purchased offline in Study 3<i>n_off_environmental_total_s3</i>: Nr of total products with environmental labels purchased offline in Study 3<i>n_off_ethical_total_s3</i>: Nr of total products with social labels purchased offline in Study 3<i>n_conv_sharesales_s3</i> Conventional products (no environmental or social labels) share of total sales in Study 3<i>n_environmental_sharesales_s3</i>: Products with environmental labels share of total sales in Study 3<i>n_ethical_sharesales_s3</i>: Products with social labels share of total sales in Study 3