cometadata/datacite-titles-descriptions-related-identifiers huggingface dataset:
DOI: 10.14457/mu.the.1993.385
title: การเปรียบเทียบความรู้ เจตคติ และการบันทึกของมารดาในสมุดบันทึกสุขภาพแม่และเด็ก ภายหลังการสอนโดยใช้วีดีโอเทป และการสอนอย่างมีแบบแผน /
DOI: 10.14457/mu.the.1993.386
title: การศึกษาเปรียบเทียบแนวความคิดเรื่องความชราในศาสนาพุทธและอิสลามและสถานภาพของคนชราในสังคมไทยปัจจุบัน : ศึกษาเฉพาะกรณีชาวพุทธและมุสลิมในอำเภอเมือง จังหวัดนนทบุรี /
DOI: 10.14457/mu.the.1993.387
title: ปัจจัยที่มีอิทธิพลต่อพฤติกรรมของมารดาในการดูแลบุตรป่วย โรคกลุ่มอาการเนพโฟรติค /
DOI: 10.14457/mu.the.1993.388
title: การศึกษาภาวะเจริญพันธุ์ของชาวเขาเผ่าเย้าในจังหวัดลำปาง /
DOI: 10.14457/oer.img.2015.576
title: บะหมี่ญี่ปุ่น
DOI: 10.14457/oer.img.2015.577
title: ตู้นอนของรถไฟ
DOI: 10.14457/oer.img.2015.578
title: สลัดผัก
DOI: 10.14457/oer.img.2015.579
title: โคมไฟ
DOI: 10.14457/oer.img.2015.580
title: ซาลาเปา
DOI: 10.14457/oer.img.2015.581
title: การออกแบบตกแต่งที่นั่ง
DOI: 10.14457/oer.img.2015.582
title: โคมไฟ
DOI: 10.14457/oer.img.2015.583
title: โคมไฟ
DOI: 10.14457/mu.the.1989.113
title: ความเข้าใจและการพูดคำนามของเด็กออทิสติก /
DOI: 10.14457/mu.the.1990.134
title: การศึกษาอัตราการพูด และองค์ประกอบที่เกี่ยวพันกับอัตราการพูดของคนปกติ และผู้ที่พูดโดยใช้หลอดอาหาร /
DOI: 10.14457/mu.the.1993.389
title: ประสิทธิภาพของกระบวนการรวมตะกอนในท่อพีวีซีและท่อเหล็กอาบสังกะสี /
DOI: 10.14457/mu.the.1993.390
title: ปัจจัยบางประการที่มีความสัมพันธ์กับผลลัพธ์ของการตั้งครรภ์ /
DOI: 10.14457/mu.the.1993.391
title: การกระทำผิดของเด็กและเยาวชนในประเทศไทย /
DOI: 10.14457/mu.the.1993.392
title: ความสัมพันธ์ระหว่างความเชื่อด้านสุขภาพ กับพฤติกรรมสุขภาพในการป้องกันโรคซิลิโคซีส ของคนงานโรงโม่หิน จังหวัดสระบุรี /
DOI: 10.14457/mu.the.1993.393
title: แบบแผนความเชื่อด้านสุขภาพ กับการปฏิบัติเพื่อป้องกันอันตรายจากมลพิษทางเสียง ของตำรวจจราจรที่ปฏิบัติงานในพื้นที่การจราจรหนาแน่นในเขตกรุงเทพมหานคร /
DOI: 10.14457/mu.the.1993.394
title: ความสัมพันธ์ระหว่างปัจจัยคัดสรรกับผลสัมฤทธิ์ทางการเรียนของนักศึกษาพยาบาล วิทยาลัยพยาบาลศรีมหาสารคาม /
DOI: 10.14457/oer.img.2015.584
title: แตงโมปั่น
DOI: 10.14457/oer.img.2015.585
title: สปาเก็ตตี้ขี้เมาทะเล
DOI: 10.14457/oer.img.2015.586
title: เครื่องวัดความดัน
DOI: 10.14457/oer.img.2015.587
title: น้ำทะเลทะลักเข้าพื้นที่บ้าน
DOI: 10.14457/oer.img.2015.588
title: บลูโซดา
DOI: 10.14457/oer.img.2015.589
title: แพะเมืองผี
DOI: 10.14457/oer.img.2015.590
title: ตุ๊กตาดินปั้น
DOI: 10.14457/oer.img.2015.591
title: การเลือกสีที่สั่งพิมพ์ไม่ได้
DOI: 10.14457/mu.the.1993.395
title: ความเชื่อเรื่องอิทธิปาฏิหาริย์ในพุทธศาสนา และการอัศจรรย์ในคริสตศาสนา ศึกษาเฉพาะกรณีวัดปากน้ำ และคริสตจักรใจสมาน /
DOI: 10.14457/oer.img.2015.55
title: รถไฟ
DOI: 10.14457/oer.img.2015.56
title: กระรอก
DOI: 10.14457/oer.img.2015.57
title: London Eye
DOI: 10.14457/oer.img.2015.58
title: ขนมมัดใต้
DOI: 10.14457/oer.img.2015.59
title: วัด
DOI: 10.14457/oer.img.2015.592
title: AR Calendar ของ ปตท.
DOI: 10.14457/oer.img.2015.593
title: ดอกกล้วยไม้
DOI: 10.14457/oer.img.2015.594
title: ก๊อกน้ำ
DOI: 10.14457/oer.img.2015.595
title: ผ้าไทย
DOI: 10.14457/oer.img.2015.596
title: ผลไม้จัดในกระเช้า
DOI: 10.14457/oer.img.2015.597
title: ตุ๊กตาหมี
DOI: 10.14457/oer.img.2015.598
title: แสง ฟ้า ดอย หมอก เมฆ
DOI: 10.14457/oer.img.2015.599
title: ผ้าไทย
DOI: 10.14457/oer.img.2015.600
title: แฟ้มวารสาร
DOI: 10.14457/oer.obj.2015.3
title: ศิลปวัฒนธรรม
DOI: 10.14457/oer.obj.2015.4
title: ดอกไม้
DOI: 10.14457/oer.obj.2015.5
title: อาหาร
DOI: 10.14457/oer.img.2015.60
title: Image Caption
DOI: 10.14457/oer.img.2015.601
title: การจัดแสดงวารสาร
DOI: 10.14457/oer.img.2015.602
title: แสง ฟ้า ดอย
DOI: 10.14457/oer.img.2015.603
title: การจัดห้องสมุด
DOI: 10.14457/oer.img.2015.604
title: แม่น้ำ
DOI: 10.14457/oer.img.2015.605
title: กระถางธูป
DOI: 10.14457/oer.img.2015.606
title: ไอศกรีม
DOI: 10.14457/oer.img.2015.607
title: Overhead book scanner
DOI: 10.14457/oer.img.2015.608
title: ไอศกรีม
DOI: 10.14457/oer.img.2015.61
title: Image Metadata
DOI: 10.14457/oer.img.2015.62
title: ส้มตำไข่เค็ม
DOI: 10.14457/oer.img.2015.63
title: คอหมูย่าง
DOI: 10.14457/oer.obj.2015.10
title: เครื่องครัว
DOI: 10.14457/oer.obj.2015.46
title: ขนมถ้วย
DOI: 10.14457/oer.obj.2015.6
title: โกงกาง
DOI: 10.14457/oer.obj.2015.7
title: ศาลาแก้วกู่
DOI: 10.14457/oer.obj.2015.8
title: ผลไม้
DOI: 10.14457/oer.obj.2015.9
title: พวงกุญแจ
DOI: 10.14457/tu.the.2016.436
title: Effectiveness of minimalist advertising with Bangkok millennials

description: The inception of this study started from the researcher’s own interests in minimalism. He had noticed many people around him were interested in the same trend. Minimalism is not something new; it has been around just as long as any other art form. Recently, however, there has been a surge of companies using minimalism to advertise their products or services. This had him interested in doing an analysis about this trend for Independent Study course. He started doing preliminary research online and found that there were not that many written documents on it, and this idea is very new in Thailand, where this study is being written.What it means was that for this research, the researcher could only use contents created on the western world. It also means that the bulk of this research will be exploratory relying mostly on interviews. He showed multiple minimalist print ads to interviewees, comparing them to regular print ads of the same or similar products/services. The results he found were surprising as the majority of the people he interviewed expressed strong preferences towards them. The people he interviewed were all middle-upper class millennials living and working in Bangkok metropolitan area. These people are the researcher’s primary target of study. However, because doing only qualitative research is too limiting and the sample size is too small to conclude anything, therefore descriptive quantitative research was needed to be done.Using information gathered from qualitative interviews, online questionnaires were dispatched via the Internet to reach broader number of respondents. The results came back similar to the exploratory research in that the Bangkok millennials really did prefer the minimalist approach to advertising compared to the regular ones. With the surveys, the conclusion was able to be made to what factors influenced a given consumer’s first purchase on any product category. Also, the segment in which the minimalist advertising would be able to do most positive effect on was determined. The goal of this study was ultimately to look at whether or not minimalist advertisement has positive impact on the purchasing behavior of Bangkok millennials. It is believed that this kind of ads is the new trend that will bring fresh air to interests to the industry.
DOI: 10.14457/tu.the.2016.437
title: Men's behavior towards men's facial skincare products in Thailand

description: We are living in a world where not only women want to keep their appearance up, look good, and take care of their skin. It is becoming increasingly obvious that men also want to and do it too. The men’s grooming market in Thailand has grown a lot in the past years, and is projected to continue growing steadily. Nowadays male consumers are becoming more complex. They started to adopt skincare products to the extent that facial skincare products dominated the male skincare market in 2015. Both international and local brands have started to launch “for men” product lines to directly target male consumers.  With the fact that almost everything is available on the internet and there are plenty of channels available for consumers to reach, this group of consumers is now more knowledgeable. With the competitive landscape and more complicated purchasing behavior of Thai men, skincare products will need to express attractive claims and selling points in order to capture this demand in the marketplace.This study is an applied topic in marketing. The area of knowledge is within health issues and opportunities. The study presents factors relative to skin problems, lifestyles, or attitudes that could affect men in buying skincare products. In a similar manner, these factors will also be presented but in terms of barriers that prevent men from using these products. The research methodology was divided into 2 main parts, exploratory research and descriptive research. Exploratory research was conducted to gain a better understanding about target respondents. The results from the exploratory research were used as guidelines to develop the questionnaire in later stages. All possible attributes were also quantified during the descriptive stage.A questionnaire was used for the descriptive study. Knowledge obtained from the qualitative phase was utilized in this phase for data quantification. Information was gathered online to satisfy the target sample size. SPSS program was used as a tool to interpret and summarize the results in terms of statistics.The result indicated that the overall demographic profile of users and non-users did not play an important role that could impact their decision to buy or use skincare products. Users trusted their friends and family the most, such that they mainly made their purchasing decisions on them. It was recommended that in addition to direct communication to targeted male consumers, the company should utilize bloggers among female friends so that they could recommend the products to their brothers, male friends, or boyfriends. On the other hand, non-users need to acknowledge the importance to take a good care of their skin. The kind of products that would appeal to them should be carrying the usage instructions written as simple as possible. To reach both groups, the first channel in which companies should make their products available is personal care stores.
DOI: 10.14457/tu.the.2016.438
title: The study of landscape and purchasing criteria on online food delivery platform in Bangkok

description: The independent study, “The study of landscape and purchasing criteria on online food delivery platform in Bangkok”, focuses on the explanation of the online food delivery industry during 2017. It also illustrates the service providers’ preference and awareness in the market.  The results will aid brand or marketing managers who currently oversee any service providers. In addition, it explores the recent situation and the comparison between competitors.Furthermore, the study exhibits important of purchasing criteria in consumer’s mind. Likewise, the expectation of them is presented thoroughly, so the service providers will get to know the consumers closely. The most effective media exposure to consumer is demonstrated in the finding. The summary from belief and perception will greatly assist the brand to convey suitable marketing objectives and message to the consumers. More details of the study are discussed latterly in this study.
DOI: 10.14457/tu.the.2016.439
title: Thai consumer's expectations and satisfaction of services obtained from legacy airline carriers

description: In recent years, the growth rate of the aviation industry in Thailand has increased significantly. Therefore, for Legacy Airline Carriers companies, understanding customer satisfaction and expectations is the key to win consumer loyalty. This study provides a promising opportunity for Legacy Airline Carriers to gain a better understanding of how to improve their service offerings to satisfy their targeted consumers and meet with consumers’ expectations in order to maintain their customers and gain more loyalty which leads to more growth and higher profit.For a better understanding of what it takes for Legacy Airline Carriers to satisfy their customers, secondary research was gathered through various sources such as journals, newspapers, articles on the internet, etc. Moreover, qualitative analysis was attained by conducting in- depth interviews with eight people to gather more information with regards to consumer satisfaction and expectations towards the Legacy Airlines Carriers. Later, the information from the in-depth interviews was combined and developed to a questionnaire. The examination is based on the SERQUAL model including Reliability, Responsiveness, Assurance, Empathy, and Tangibility dimensions as these dimensions have been assumed to have positive impacts on consumer satisfaction. Quantitative analysis was accomplished by surveying 253 respondents through online questionnaires. Finally, statistical procedures by SPSS program were used to summarize the outcomes from quantitative survey. From the research findings, respondents could be divided into three main groups by using cluster analysis based on customer satisfaction from various attributes, namely Traveler, Work-Related, and Proprietor. The result shows that each group had different satisfaction and preferences; hence, to attract customers from each group, the airlines need to focus on the attributes that most satisfied the particular group.The main purpose of this study was to determine Thai consumers’ satisfaction and expectations of services obtained from Thai Legacy Airline Carriers. The findings in this report represents insightful information that will be useful for Legacy Airline Carriers in Thailand to keep its competitive advantage in consumers’ minds which leads to repurchase, retention, and customer satisfaction.
DOI: 10.14457/oer.doc.2015.1
title: ทะเบียนพรรณไม้ในชุมชน
DOI: 10.14457/oer.doc.2015.2
title: การเก็บข้อมูลการใช้ประโยชน์ของชีวภาพอื่นๆ ในท้องถิ่น
DOI: 10.14457/oer.doc.2015.3
title: การเก็บข้อมูลการใช้ประโยชน์ของสัตว์ในท้องถิ่น
DOI: 10.14457/oer.doc.2015.4
title: ตัวอย่างใบงานการเก็บข้อมูลแหล่งทรัพยากรและโบราณคดีในท้องถิ่น
DOI: 10.14457/oer.img.2015.609
title: รางรถไฟ
DOI: 10.14457/oer.img.2015.610
title: ป้ายบอกสถานีรถไฟ
DOI: 10.14457/oer.img.2015.611
title: ส้มตำ
DOI: 10.14457/oer.img.2015.612
title: ดอกชบา
DOI: 10.14457/oer.img.2015.613
title: ข้าวต้มทะเล
DOI: 10.14457/oer.img.2015.614
title: ขนมปังกระเทียม
DOI: 10.14457/oer.img.2015.615
title: การจัดแต่งร้านอาหาร
DOI: 10.14457/oer.img.2015.64
title: โต๊ะ โคมไฟ
DOI: 10.14457/oer.img.2015.65
title: เครื่องบิน
DOI: 10.14457/oer.obj.2015.11
title: วัด
DOI: 10.14457/oer.obj.2015.12
title: ธรรมชาติ
DOI: 10.14457/oer.obj.2015.47
title: ดอกลีลาวดี
DOI: 10.14457/tu.the.2016.440
title: A study of factors influencing purchase decision in Thailand domestic flight ticket of Thai passengers in Bangkok

description: In recent years, there have been many factors which allow the opportunity for expansion of the Thailand domestic flight industry and its continuous growth. For example, lower price tickets, new route expansions, and government policy have been used to boost domestic travel. With these activities and the resulting growth airlines should deeply understand the consumer needs and factors influencing their purchase decision. This study will allow readers to understand more about the domestic air business, better understand potential target consumers, and improve their understanding of the factors that match with consumer needs. The study aims to understand and provide an overview of the Thailand domestic flight market, the trends toward Thai passengers in the Bangkok area and to determine factors that influence purchasing behaviors of Thai passengers in Bangkok.This study in an applied marketing topic and will rely on exploratory research and descriptive research for its execution. Sources of data for exploratory research will come from secondary data and in-depth interviews. The results from in-depth interviews will be used to develop a questionnaire employed in descriptive research. There are three variables in this study including dependent and independent. The dependent variable is the purchasing decision of domestic flight consumers. The independent variable are characteristics of the journey, characteristics of the transport toward Marketing Mix (Product, Price, Place, Promotion, Process, Physical Evidence, People), and characteristics of the trip maker. All respondents in this study will consist of passengers in the Bangkok area who purchased domestic flight tickets within the last 12 months.Key findings from a total of 155 respondents show that the three most important factors influencing purchase decisions were attractive reasonable price, the second most important factors were which flight operational reliability and cabin crew and cabin cleanliness. Moreover, if when we compared the ratings of importance factors for heavy users and light users, there is a significant difference between the ratings of cabin crew and cabin cleanliness, fees and policy, and flight operational reliability factor.
DOI: 10.14457/tu.the.2016.441
title: The influence of marketing mix towards the overall satisfaction of parents on franchised music schools in Bangkok

description: There are significant benefits to music education. Nowadays, parents highly encourage their children to study music. However, many franchised music schools in Bangkok lose customers as a result of customer dissatisfaction. This study aims to provide both the current and prospective operators of franchised music schools a better insight into the views of their target customers, in order for them to enhance service quality to meet their customers’ needs. The purpose of the study is to understand the attitudes of parents toward the marketing mix of franchised music schools, to determine the overall satisfaction of respondents on franchised music schools, to determine the effects of the marketing mix towards the overall satisfaction of parents on franchised music schools, to identify the characteristics of respondents in franchised music schools and to recommend the effective strategies to increase customers’ satisfaction toward marketing mix of franchised music schools.This study focuses on exploratory research and descriptive research. Multiple methods of exploratory research, including secondary data and in-depth interviews, were used to collect the data. The responses obtained from the in-depth interviews were then used to design a questionnaire for the descriptive research. All respondents in this study were parents between 30-55 years of age, who live in Bangkok, have a monthly household income of more than 50,000 baht and have enrolled their children in music courses at franchised music schools within the last 12 months.Based on the research, it was found that there is the highest gap between the respondents’ expectation and experience toward the promotions of franchised music schools. Moreover, they perceive that franchised music schools do not charge a reasonable price, the teachers do not have enough reputation and experience, the administrative staff are not responsive and that the franchised music schools have cleanliness issues.
DOI: 10.14457/tu.the.2016.442
title: Perceptions of barriers to reduce weight of overweight and obese adults in Bangkok

description: Excess weight and obesity are considered to be serious health problems in Thailand with the rate of death around 20,000 people a year because of comorbidity such as cholesterol, diabetes, hypertensions, cardiovascular disease, joint and bone problems, etc. Thailand is in the second place in term of the prevalence of obesity in Asean and ranks in the top five among all countries in Asia. One-third of Thais are overweight and one-tenth of Thais are obese. It is possible that half of the population will be overweight in the coming years.This study is a contemporary topic in applied marketing on a health and society issue. It aims to help both government and private sector by providing insights and understanding. From the result of this study, the food industry can develop better products, services and campaigns that attempt to solve consumer weight problems, cure pain points and improve the quality of consumer’s lives. Also, the government can use this information to develop their plans along with the execution of these plans. The objectives of this study are to understand food consumption behaviors, attitudes and current problems of overweight people in order to see at which stage they have the most obstacles to lose weight as well as to determine the factors that affect their behaviors and lifestyles.
DOI: 10.14457/tu.the.2016.443
title: A study of factors affecting backpackers' decision in choosing service of hostels in Bangkok

description: Today, with businesses in the hospitality sector catering to nearly every person’s whim, desire and budget, the decision of selecting accommodations for travel and business has become a much more demanding process. Backpackers are concerned about their accommodation while travelling and willing to pay for various types of amenities and services within their budget. Hostels are one of the best alternatives for those individuals who wish to travel with a budget, but are not concerned with common sleeping quarters and shared bathing facilities. Such services allow backpackers to pay less money for accomodations and meet new friends from other countries at the same time. Most hostels aim to differentiate their unique design and offerings from competitors in order to satisfy their guests. However, the  parts of the marketing mix that backpackers are concerned with and how important each is when choosing a hostel is an area which has seen little to no academic consideration.The purpose of this research is to study the marketing mix factors and traveling behaviors affecting backpackers’ decisions when choosing a hostel. The study was conducted in three phrases; exploratory research, qualitative research and quantitative research. The quantitative research was conducted using an online questionnaire with a total of 180 respondents. A one-way ANOVA was used to analyze these data making use of IBM’s SPSS. The results showed that cleanliness of the hostel, price transparency, convenience of transportation to and from the airport, media advertising on social media such as reviews from TripAdvisor, Travel Bloggers, Pantip, etc., helpful hostel staff, service speed, nice decoration and good atmosphere are considered the most important factors in terms of seven service marketing mix factors. In addition, different respondent types categorized by the purpose of visiting a hostel considered the marketing mix factors differently in terms of product, price, promotion, people, process, and physical evidence.
DOI: 10.14457/tu.the.2016.444
title: The study on the successful sexually violent TV dramas and its implication on Thai television dramas industry

description: The study of “The Study on the Successful Sexually Violent TV Dramas and Its Implication on Thai Television Dramas Industry” has been chosen to be an independent study topic that focuses on issue of society. This study is a contemporary topic in applied marketing. Objectives are to identify an audience of sexually violent Thai television dramas, to identify the distribution strategy for sexually violent Thai television dramas and, to identify key success factors that make sexual violence in Thai television dramas successful.Secondary research was gathered through various credible sources such as journals, newspapers, Internet, etc. Furthermore, qualitative data was attained from in- depth interviews. In-depth interviews were conducted with 40 interviewees, both male and female, who were between 14-68 years old living in Bangkok and vicinity area and watching at least two episodes of TV dramas per week.In conclusion, this study is of Thai audience behavior and preference to violence in Thai television dramas; therefore, knowledge gained is specific to a Thai audience and the Thai television drama industry. This knowledge will be beneficial for the Thai television drama industry in what is a highly competitive business environment.