cometadata/datacite-titles-descriptions-related-identifiers huggingface dataset:
DOI: 10.6084/m9.figshare.13724815
title: S1 Table. Flow of PBS used, and its shear stress equivalences

description: Flow of PBS and its shear stress equivalences
DOI: 10.6084/m9.figshare.13724857
title: Osawa dataset

description: toric IOL dataset
DOI: 10.6084/m9.figshare.13724857.v1
title: Osawa dataset

description: toric IOL dataset
DOI: 10.5517/ccdc.csd.cc25c5wm
title: CCDC 2006750: Experimental Crystal Structure Determination

description: Related Article: Andreas Wimmer, Alexander Urstoeger, Tobias Hinke, Margit Aust, Philipp.J. Altmann, Michael Schuster|2021|Anal.Chim.Acta|1150|238198|doi:10.1016/j.aca.2021.01.001
DOI: 10.5517/ccdc.csd.cc26c5sk
title: CCDC 2036538: Experimental Crystal Structure Determination

description: Related Article: Tadafumi Matsunaga, Junichiro Kanazawa, Tomohiro Ichikawa, Mei Harada, Yusuke Nishiyama, Nghia Tuan Duong, Takashi Matsumoto, Kazunori Miyamoto, Masanobu Uchiyama|2021|Angew.Chem.,Int.Ed.|60|2578|doi:10.1002/anie.202014997
DOI: 10.5281/zenodo.4511438
title: Model settings for air quality study

description: Run directories and initial condition for GEOS-Chem model simulations.
DOI: 10.14457/tu.the.2019.1149
title: An investigation of extended reality technologies as architectural and urban design tools for water-related disaster planning and mitigation

description: As a matter of national security, every country has to have measures in place to address predicted natural disasters, especially those resultant from dynamic climate change. Thailand is one of the countries that has been most affected by climate change over the last two decades, especially as related to flood events that have had severe negative repercussions on its economic prosperity, its urban infrastructure, the built environment in general, and the life quality of many of its occupants. It is also becoming more effected by droughts. Thailand still does not have proper plans in place to fully tackle the short- and long-term impacts of water-related disasters. In order to help achieve better climate resilience, those who design its cities and the buildings within them need to be able to better understand the risks they face and the design measures they can take to better address such risks. This present study investigates the extent to which extended reality (XR) technologies could be specially developed and refined as architectural and urban design tools to help design professionals better address these issues, especially with regards to water-related disaster design planning and mitigation. XR technology is well-known within the game industry but at present has yet to become a mainstream design tool for architectural and urban design. Through its critical literature review, this thesis investigates the advancement of XR technology and suggests how it could be developed further as a design tool in architecture and urban planning to raise awareness of water-related disaster risks and how to better address them. Qualitative research was additionally undertaken on the research areas identified using the interview method and purposive sampling to collect qualitative data from respondents. The following groups of interviewees took part in the sampling: architects, urban planners, architecture and urban design students, XR specialists, and members of a community in Bangkok who had previously experienced a major flood. Responses were analysed using qualitative methodologies to help determine key factors that need to be taken into consideration in order to increase the effectiveness of XR technologies specifically developed for designers with regards to increasing awareness on water-related risks and design measures that can be taken to proactively address them.
DOI: 10.14457/tu.the.2019.1150
title: A study of Thai fine-dining experience to create a design guideline for Thai restaurant in United States

description: Thai cuisine is already accepted and has expanded to other countries, not least the United States. However, the expansion of Thai cuisine to other countries leads to inauthenticity of Thai cuisine. To preserve the authentic of Thai cuisine, the objective of this thesis is to investigate the authenticity of Thai food and study the customer perception to create a design guideline for Thai restaurant in the United States, which focus on the atmosphere. The methodology of this thesis includes qualitative research, using interviews and quantitative approaches using questionnaire to collect data. Qualitative research data is based on interviews with customers; the owner of Thai restaurants in the United States; and 3 persons who are related to the Thai restaurant. Before getting a taste of Thai cuisine, the customer must face the atmosphere of the restaurant. Hence, the restaurant tries to use the Thai identity to be their part of the restaurant. To increase the sense of Thainess through the restaurant and to increase customer satisfaction as well. Also, opinions are collected from 35 responders. Some of the interesting results of the questionnaire are: Most of the responders come to Thai restaurants because they love Thai cuisine. They choose the restaurant from the review of social media. Therefore, the atmosphere surrounding the restaurant will attract the customers to come to the restaurant. The atmosphere that Americans love is cleanness, a sense of Thainess uniqueness, and good presentation of the dishes. Also, the layout and sitting management are important as well. From the result of the qualitative research and quantitative research indicate that the atmosphere is an important thing which impacts customer decision and satisfaction. The customer wants to eat Thai, first impression to attract the customer is important. This is because the customer will choose the restaurant from both offline and online ways. To make it clean, unique and have their style matching with the Thainess can create customer satisfaction. Accordingly, the guideline will be an alternative way of improving the Thai restaurant that will enable restaurant owners to add more sense of Thainess to the restaurant experience and thus create higher customer satisfaction
DOI: 10.14457/tu.the.2019.1151
title: A design strategy for changing attendee behavior to reduce single-use plastics at EDM festivals in Thailand

description: Music festival is enjoyable time, but it is time to generate tremendous waste which negatively affects environment. The music festivals continue its rapid expansion even in Thailand. In the past few years, there were up to 33 tons of garbage in music festivals each year. Most of them were drink containers which were generated by attendees at around 65-70%. As the number of music festivals continues to grow, therefore, the negative effects of the music festival that have on the environment will dramatically increase as well. This research aims to address the problems of single-use plastic of electronic dance music (EDM) festival in Bangkok and to create strategy for promoting sustainable event management to attendee of the music festival. Stakeholders are also encouraged to change their traditional beverage consumption in the music festival by using gamification theory. The online questionnaire and focus group discussion are used as tools to investigate and identify the customer's behavior and customer’s requirement then the lifecycle design strategies (LiDS) wheel is used to assess designed strategy providing less harmful to the environment and ensure that the designed strategy is better than the existing strategy. MET matrix is used to identify the raw material and analyzed the environmental impact of the plastic buckets which are used in the music festival. Then social interchange by gamification theory will be considered as an option. The semi-structured interview of the event organizer and gamification expert is used as an information to support the idea and possibility of designed strategy. However, the customer journey map is used to compare the difference between the existing strategy and the new design strategy for the testing process. The finding result provides designed strategy for festival’s stakeholder to promote sustainable event management. As a result, attendees would be able to efficiently interchange their behaviors. Also, the event organizer would be able to effectively reduce single-use plastic and be able to efficiently manage the amount of garbage in the music festival by using gamification theory. In addition, this designed strategy could be benefit for the event organizers as a guideline or a research to improve their productivity of music festivals.
DOI: 10.14457/tu.the.2019.1152
title: The development of the guideline for effective storytelling to promote positive pre-purchase experience of Thai herbal extract face care customers

description: This research aims to identify the factors and processes required for creating effective storytelling to promote positive pre-purchase experience for Thai herbal extract face care products (THFP) to increase consumer awareness, trust, confidence and interest in these products. The expected outcome is the development of guidelines for effective storytelling that promotes positive pre-purchase experiences to THFP customers and the provision of these guidelines to THFP brand owners. A stratified systematic sampling method was applied to determine the sample size of 452 herbal extract face care customers in five age groups which are: 1) Younger than or equal to 20 years old; 2) 21-30 years old; 3) 31-40 years old; 4) 41-50 years old; and 5) over 50 years old. Both quantitative and qualitative research approaches were applied in this study. The quantitative method was used for an online questionnaire to survey customer’s buying behaviour as related to face care products, factors influencing attitude and behaviour change in buying face care products, and marketing mix influencing consumer purchase of THFP. The qualitative research method was used to investigate the current communication techniques, focusing on the storytelling approach. It was carried out through in-depth interviews of THFP brand owners and brand storytelling creators from two market segments, which are represented by the Abhaibhubejhr brand for the local segment and the Thlos brand for a niche segment of the THFP market. The quantitative data obtained indicated that the packaging of a product is currently the key product touchpoint for communicating the brand story to the customers. Additionally, the staff of the brand have an important role in communicating useful information and brand story during the pre-purchase experience. Meanwhile, the brand owner does not presently greatly affect customer buying behaviour. The qualitative research has initially found that the storytelling strategy does not yet resonate as the core strategy of brand communication in terms of marketing, but that it is generated from the passion of the brand owner, the passion for preserving Thai wisdom and for adding value to THFP.
DOI: 10.14457/tu.the.2019.1153
title: Service design guideline to support business-to-business beverage companies in enhancing the purchasing experience of business customers

description: Thailand is well known as “The Kitchen of the World” from its competitiveness in terms of abundance and variety of agricultural products, so the food and beverage industry is considered as one of Thailand’s key competitive sectors. Currently, in the beverage industry, manufacturers are being adversely affected by the buying behavior changes of business customers, and this in turn has caused more difficulty in the business-to-business selling process. Business customers begin to pay attention to a better customer experience which is more personalized and involves a seamless transaction processed by partners. This research is aimed at investigating and proposing ways to enhance the business customer experience in Thailand’s beverage industry. The objectives of this research are to investigate the pain points that appear in the sales funnel of the customers and to identify opportunities for service experience improvements for the beverage industry. This research is designed using a qualitative research method, undertaken through in-depth interviews with related staff of six selected beverage companies in Bangkok and their customers, who can give information about current sales approaches, problems, limitations, and needs within the buying journey. The results of the interview feedback obtained are analyzed through the principle of the customer journey for a deeper understanding from the customer’s perspective. The analysis results demonstrate service experience improvements that enable frictionless service as an impactful factor to enhance the business customer experience. The intended benefits of this study, and the effective sales approach guideline that are improved on this basis, are the provision of useful information that will support manufacturers to know the factors that give both positive and negative outcomes along the customer journey, and the proper e-commerce design solutions (website of business company improvement, personal business account for website, and convenient online order and purchase) as an opportunity that they can adopt to develop their sales and service delivery strategy.
DOI: 10.14457/tu.the.2019.1154
title: การศึกษาและการพัฒนาแม่พิมพ์แทรกพลาสติกด้วยกระบวนการพิมพ์ 3 มิติ สำหรับฉีดขึ้นรูปต้นแบบชิ้นส่วนภายในรถยนต์

description: งานวิจัยนี้ได้นำเทคโนโลยีการพิมพ์ 3 มิติแบบ PolyJet โดยใช้วัสดุเรซิ่นเหลวที่ไวต่อแสง (Digital ABS) มาสร้างแม่พิมพ์แทรกที่ผลิตจากการพิมพ์ 3 มิติ (3DMIs) ร่วมกับการอบ (post-curing) เพื่อเพิ่มสมบัติเชิงกล ส่วนพลาสติกที่นำมาศึกษาฉีดขึ้นรูปโดยใช้แม่พิมพ์ 3DMIs คือ พอลิโพรพิลีน (PP), อะคริโลไนไตรล์-บิวทาไดอีน-สไตรีน (ABS), พอลิเอไมด์ (PA 6) ที่ผสมกลาสไฟเบอร์ 30% โดยการศึกษาสภาวะการฉีดขึ้นรูปที่ต่างกันและใช้วิธีทางทากุชิ (Taguchi method) ซึ่งศึกษาผลของพารามิเตอร์ในการฉีดคือ ความเร็วฉีด, ความดันฉีด, อุณหภูมิหลอมพลาสติก และเวลาที่ปล่อยให้ 3DMIs เย็นตัวก่อนฉีดต่อขนาดของชิ้นงาน, สมบัติเชิงกลของชิ้นงาน และอายุการใช้งานของ 3DMIs พบว่าการฉีดขึ้นรูปชิ้นงาน flexural bar ของ PP พารามิเตอร์ในการฉีดที่ส่งผลต่อความแม่นยำของขนาดของชิ้นงานสูงที่สุด คือ อุณหภูมิหลอมพลาสติกและเวลาที่ปล่อยให้ 3DMIs เย็นตัว โดยอุณหภูมิหลอมพลาสติกที่สูง (220 °C) จะทำได้ขนาดความกว้างที่ใกล้เคียงกับช่อง cavity ของ 3DMIs มากที่สุด และอุณหภูมิหลอมพลาสติกที่ต่ำ (180 °C) จะส่งผลดีต่อด้านความยาว สำหรับด้านความหนาพบว่าเวลาที่ปล่อยให้ 3DMIs เย็นตัวก่อนฉีดที่สั้น (1 min) ทำให้ได้ขนาดที่ใกล้เคียงกับช่อง cavity มากที่สุด ส่วนพารามิเตอร์ในการฉีดหลักที่ให้ค่าสมบัติเชิงกลมากที่สุดคือ อุณหภูมิหลอมพลาสติกที่ต่ำ (180 °C) และเวลาที่ปล่อยให้ 3DMIs เย็นตัวก่อนฉีดที่ 1.5 minทำให้ชิ้นงาน PP มีค่ามอดุลัสดัดโค้ง (flexural modulus) และค่าความต้านทานแรงดัดโค้ง (flexural strength) มากกว่า PP ที่ฉีดขึ้นรูปโดยใช้แม่พิมพ์เหล็ก 27.4% และ 12.6% ตามลำดับ แต่ค่าความทนแรงกระแทก (impact strength) และความแข็ง (hardness) มีค่าน้อยกว่าชิ้นงานที่ฉีดขึ้นรูปโดยใช้แม่พิมพ์เหล็กโดยน้อยกว่า 15.5% และ 24.1% ตามลำดับ สำหรับพารามิเตอร์ในการฉีดที่ส่งผลให้อายุการใช้งานของ 3DMIs ยาวนานที่สุดคือ อุณหภูมิหลอมพลาสติกที่ต่ำที่สุด (180 °C) และความดันฉีดที่ต่ำที่สุด (250 bar) โดยสามารถฉีดขึ้นรูปชิ้นงาน PP ได้มากที่สุด 257 ชิ้น เมื่อนำสภาวะการฉีดขึ้นรูปจากวิธีทางทากุชิมาปรับเพื่อให้เหมาะสมในการฉีดขึ้นรูปชิ้นงานฝาครอบ PP พบว่าชิ้นงานเกิดการหดตัวมากโดยเฉพาะด้านความหนา เนื่องจาก 3DMIs มีความร้อนสะสมระหว่างการฉีดขึ้นรูปสูงกว่าแม่พิมพ์เหล็ก ทั้งนี้เพราะ 3DMIs ไม่มีน้ำหล่อเย็นและมีค่าสัมประสิทธิ์การนำความร้อนไม่ดีเท่าแม่พิมพ์เหล็ก ทำให้ชิ้นงานเย็นตัวช้าและเกิดผลึกมาก ในส่วนชิ้นงาน flexural bar ของ ABS และ PA 6 ที่ผสมกลาสไฟเบอร์ 30% ที่ฉีดขึ้นรูปโดยใช้ 3DMIs พบว่าชิ้นงาน ABS ให้ค่าสมบัติเชิงกลที่มีแนวโน้มไปในทิศทางเดียวกับค่าสมบัติเชิงกลของชิ้นงาน PP และ 3DMIs สามารถฉีดขึ้นรูป ABS ได้ 70 ชิ้น แต่ชิ้นงาน PA 6 ที่ผสมกลาสไฟเบอร์ 30% สามารถฉีดได้มากที่สุดเพียง 9 ชิ้น เนื่องจาก PA 6 มีอุณหภูมิหลอมพลาสติกและความดันโพรงแบบ (cavity pressure) ที่สูง ส่วนชิ้นงานฝาครอบ ABS และ PA 6 ที่ผสมกลาสไฟเบอร์ 30% มีการหดตัวน้อย เนื่องจาก ABS เป็นพอลิเมอร์แบบอสันฐาน (amorphous) และ PA 6 มีส่วนผสมของกลาสไฟเบอร์
DOI: 10.14457/tu.the.2019.1155
title: The improvement of nano-assisted microwave ablation process in tumor embedded of liver tissue (numerical analysis and experiment)

description: Microwave ablation for liver tumors is a widespread application in recent years. The successful outcome of the microwave process is the use of suitable microwave levels which will exterminate the target tumor tissues completely without affecting the surrounding healthy tissues. To achieve this microwave ablation goal, the improved methodology has been studied. The selected nanoparticle has been studied with the improved bioheat equation and the major parameter that affect the performance have been investigated. The finite element technique is used for solving the transient bioheat transfer and porous liver with the electromagnetic equation. The verification of the proposed bioheat model and porous liver has been conducted by comparing it with the conventional bioheat model and experimental result. The influence of the selected nanoparticle loading condition was analyzed. The result has shown that the proposed porous liver and bioheat equation in agreeing with experimental better than the conventional bioheat model. The selected nanoparticle promotes ablation zone, heating rate and reduces the maximum temperature when compared with a normal tumor cell. In summary, this study gives the necessary aspect for principle knowledge of nanoparticle assisted in the microwave process, the necessary parameter also investigated and can use as a guideline to enhance the microwave ablation efficacy.
DOI: 10.14457/tu.the.2019.1156
title: The using of behavioural design to raise entrepreneur opportunity to sell sustainable design product

description: This research aims to raise the opportunity of the entrepreneur in selling a sustainable product by using the behavioural design to nudge and encourage the consumer to buy an environmentally friendly product. To find the potential factors and information, this research uses both quantitative and qualitative research methods which are online survey and in-depth interview respectively. The questions used in both types of research are developed and created from the document reviews related to the sustainable design, green business, purchasing behaviour and behavioural design. In quantitative research, it was undertaken through the online survey, which aims to collect data about the factors influencing on the product buying decision of the consumer. Simultaneously with that assessment, the qualitative research was conducted by interviewing with an expert who is the behavioural designer to find key factors and understand the concept of behavioural design and how to apply these concepts in the eco-friendly product business and also doing the interview with consumers to collect the data. The data were used to analyse and create the guideline for using the behavioural design for the eco-friendly product business. The objective of this study is to investigate potential factors and motivations that influence the buying decision of eco-friendly product and the way how to adapt the behavioural design to the eco-friendly product business. The factors founded from the research result can be categorised into 3 key factors which are trigger, motivation and ability. These are factors related to the behavioural design, which have the potential to create a change in customer behaviour, and the desired behaviour cannot exist if some of these factors are missing. The purpose of the study is to provide the guideline named TMA behavioural design guideline for the using of behavioural design for eco-friendly product purchasing which can be used by entrepreneurs and business owners who do the business that sells an environmentally friendly product. The guideline provides the behavioural design concept about how the behaviour is created, the guideline method for the using of behavioural design including the checklist that helps the user’s outcome reach the highest potential of the guideline.Furthermore, the result of the use of TMA guideline is the strategy for selling a product that can motivate customers to buy an eco-friendly product. Therefore, the guideline will help business owners increase their sale opportunities and expand the range of customers. The research also discusses how the using of behavioural design can help the eco-friendly product (lifestyle product) industry.
DOI: 10.14457/tu.the.2019.1157
title: Service design guideline to achieve the reduction of food waste in independent Japanese restaurants business in Thailand

description: Food waste, recently, has become a more relevant issue on a global scale. In Thailand, there are collaborations between government and the public sector to tackle this problem. In this research, the main focus is the limited explored area of food waste management in order to create a new business model practice, both of financial and non-financial values in independent private Japanese restaurants in Bangkok. Five family-run Japanese restaurants were chosen as case studies to examine three key factors in a widely received Business Model Canvas (BMC) namely Key Resource, Key Activities, and Key partnership to practically reduce food waste. Moreover, qualitative analysis of data collected from field observations, interviews with key persons, waste measurement on sites. To be concluded as a Service Design Blueprint (SDB) and Material Flow Analysis (MFA) and to show how each variable connects to the food waste problem in Japanese restaurants. The outcomes reveal the chef’s skill and creativity to cook dishes made from every part of salmon is the Key Resource. Production plan and inventive menu that satisfy customer satisfaction and keep customers coming back are two of the Key Activities, which are the most significant of all three factors. They are relatively hard to manage due to the fluctuating numbers of customers, and Waste sorting as historical data for prediction are helping. Suppliers who deliver raw materials and improve the restaurants’ fresh inventory management are parts of the Key Partnership. Eventually, the combination of both BMC, SDB and MFA creates a guideline for independent Japanese restaurants to reduce food waste. By the all guideline has been tested through Important Performance Analysis (IPA) and show as 2X2 grid of important and satisfaction and result in the final guideline for real implementation to the restaurant. This research aims to reduce food waste at the back-end and want the user to apply this to the business practice and adapt it as their style and limitation.