cometadata/datacite-titles-descriptions-related-identifiers huggingface dataset:
DOI: 10.14457/nu.res.2018.20
title: Improving User Satisfaction for Future Telecom Billing and Revenue Management Systems

description: With hyper-growth in demand for connectivity, the telecoms sector is now fiercely competitive. Operators are engaged in: i) a 'battle' for subscriber retention and growth by rolling tuning of their promotion, campaign and service portfolios
description: ii) infrastructure overhauls necessary for the Internet of Things led transformation of business
description: and iii) realizing government strategies aimed at complete economic transformation, epitomized, for example, by Thailand 4.0. Billing and Revenue Management Systems (BRMS) are needed to support all of the above. And yet no studies into ways of improving user satisfaction currently exist, despite it being acknowledged as a measure of information systems success generally. According to a renowned and widely cited conceptual model, user satisfaction is influenced by information, system and service quality respectively. To test this theory for BRMS we applied structural equation modelling to investigate which of these dimensions has the most affect. Ninety two users from Thai telecom operators were consulted. Findings showed a positive relationship between all three quality dimensions and user satisfaction, although service quality was found to have the largest impact. Measures of service quality range from extent of knowledge of the IT user support team, to confidence in the application vendor. The implications of these results indicate that operators should focus on
DOI: 10.14457/nu.res.2018.28
title: Newsroom Management of Online News Portal in Managing Social Media as Means of Promotion (Case Study: www.inilah.com)

description: Social networking site known as Social Media is an internet-based platform of web 2.0 technologies and ideologies that allows users to create and consume content independently (user-generated content) then they share it to other users. Some populer social media such as Facebook, Twitter, Google+, Instagram, Path, Vimeo, Wikipedia, and so on. The use of social media in recent years is growing not only used by individuals for entertainment purposes, but has been used more widely to seek information and breaking news both individuals even by institutions or organizations such as Inilah. com (www.inilah.com). Media Online in form of online news portal is one of the organizations utilize this platform for the needs of its business operations in the media industry, becoming a mandatory tool (Toolkit) for journalists in their work, which generally journalists utilizing social media as a medium for expressing thoughts and ideas on all things, seek news sources and build traffic access to the website where they work. In the industry of online media, social media used as a means of promotion, content promotion as well as sales promotion. Social media is able to spreading links (URL / address of a page's content) quickly and massively into a community network or even to the entire Internet network, which will improve the flow of traffic access to the portal site news. And from this traffic, the data can be mapped about audience or reader related behaviors, needs and desires they are on a particular news item, where the data of parametric can be analyzed with Google, Facebook and Twitter Analytic. Parametric data analysis can be used to pull advertiser for putting ads on the online media. How newsroom management of portal Inilah.com in managing social media as a promotional tool
description: and to know the management pattern of communication between news department and social media team at the department of technology / IT (information technology) are the two research issues that will be revealed in this study.
DOI: 10.14457/nu.res.2018.29
title: Online Media Construction About Komisi Pemberantasan Korupsi

description: KPK Law (Law No. 30 of 2002) regarding Corruption Eradication Commision (KPK) mentioned the role of KPK as advocating in order to eradicate the acts of corruption by the states that have been before becoming more efficient. But, on 31st May 2017, formed the special committee of KPK inquiry by House of Representatives (DPR) with the reason to review KPK performance. Not long ago, after that, emerging the phenomenon about KPK was defeated by Setya Novanto, House Speaker within pretrial verdict the e-ID graft case. This study aimed to find out regarding how the construction of Tribunnews.com and detik.com regarding corruption eradication commission (KPK) within news stories after the pretrial verdict of Setya Novanto e-ID graft case. This study used framing analysis method Zhongdang Pan and Gerald M. Kosicki model. The result showed that Tribunnews.com tries to address reader's viewpoint toward the topic that KPK deserves to lose. This is emphasized by Tribunnews.com from news headline which is too sensational using an adjective term such as "KPK ceroboh" (KPK is negligent). Following the opinion of the other interviewees who support the theme. Meanwhile, detik.com conveys the different viewpoint, that is the defeat of KPK in Setya Novanto's pretrial verdict considered as recommendation and evaluation for KPK so that follow up the case immediately. That is proved by detik.com through the vocabulary in every headline and news content. One of them is giving the verb or the adjective in which positively after the term of KPK in the headline as well as on the whole news content.
DOI: 10.14457/nu.res.2018.31
title: Potential and Return of Aromatic Coconut Planting Compare with Oil Palm Planting in Surat Thani, Thailand

description: This study analyzed potential and return of aromatic coconut planting by comparing with oil palm. Orchardists and farmers were selected by the purposive random sampling method. In-depth interview was performed during July 2016-March 2017. Findings revealed that aromatic coconut had an economic potential for planting in Tarpi River floodplain area. Return analysis was carried out by assuming that the harvesting period of both crops was 30 years with a 10% discount rate, and the land area for planting was 10 rai/family. The result showed that aromatic coconut had NPV 1,619,999 THB, IRR 28.9%, and the payback period was 3 years and 8 months from the first harvested year. The return of aromatic coconut planting was higher than that of the oil palm which had NPV and IRR of 997,034 THB and 20.7%, respectively. The payback period of oil palm planting was 4 years and 11 months. Therefore, finding suggested that aromatic coconut had economic potential in terms of costs and return.
DOI: 10.14457/nu.res.2018.33
title: Risk Modelling of Rubber Wood Sawn Value Chain as Export to China: Thai Exporter's Perspective

description: This study aims to identify and evaluate risk factors
description: how it impacts the average production efficiency of Thai rubber wood sawn export to China industry. The theoretical model comprised of five major categories of risk which are systemic risk, market risk, operational risk, credit risk, and liquidity risk, was created using the data from Risk in Value Chain concept and in-depth interview with the Thai rubber wood sawn exporters. Therefore, the data collected from questionnaires distributed are analyzed using Multiple Regression analysis in order to get the evaluation of how risk factors impact the average production efficiency of the industry as it could represent the industry's situation. As a statistically significant result with the confidence intervals of 95%, market, systemic, and operational risk are factors that negatively impact the average production efficiency. Thai government and rubber wood sawn exporter could use the result as a guide to carefully develop strategy or plan for future business.
DOI: 10.14457/nu.res.2018.34
title: Risk Modelling of Thai Cassava Chip Supply Chain as Export to China

description: The study aims to review and construct various supply chain risks and supply chain performance of Thai cassava chip supply chain export to China and to test the relationship between the supply chain risks and supply chain performance. The primary theoretical model was constructed of four main supply chain risk factors which are product risks, demand side risks, logistical and infrastructural risks, and political risks, and five main supply chain performance variables which are dependability, speed, qualities, information and response adapted from E.Y. Nyamah et al., (2017) and from S.M. Zanjirchi et al., (2017). Therefore, the questionnaires were distributed to 46 Thai cassava chip exporters and analyzed using PLS-SEM algorithm. With the confidence intervals of 95%, demand side risks and political risks impact supply china performance. Thai government and Thai entrepreneur can analyze the results of possible risk factors and develop supply chain of Thai cassava chip industry.
DOI: 10.14457/nu.res.2018.35
title: Myanmar Investment Opportunity and Challenge
title: Quad-angulation

description: Myanmar has a population of sixty million and a growing GDP per capita at 7 to 8 percent annually. Myanmar consumer market is relatively young and offers excellent potential for suppliers of basic goods and services. The domestic market also directs access to China, India, ASEAN markets and other international markets through ports along the Bay of Bengal and the Andaman Sea. Myanmar is in an excellent position to access regional and global factor markets as well as product markets. Directorate of Investment and Company Administration (DICA) also warmly invites responsible investors to pursue business opportunities. However, the challenges are also important to explore for investors preparation. This qualitative study using in-depth interviews with the Quad-angulation to investigate investors and stakeholders perspective including 1) Thai Government Agencies 2) Thai Investors 3) Myanmar Government Agencies 4) Thai consultants in Myanmar, found that Myanmar has the enormous opportunity of an investor in the sector as following 1) Telecoms 2) Banking 3) Energy and Resources 3) Hotel and Tourism 5) Market research and 6) Infrastructure and Construction. The challenges for foreign investment are relatively limited of the following 1) Education services 2) Political risks 3) Infrastructural support by the government and 4) skilled-labor.
DOI: 10.14457/nu.res.2018.36
title: Seasonality of Various Visitors Visiting Phitsanulok Province Through Holt Winters Method

description: This article examines the seasonality of multiple types of visitors who visited in Phitsanulok by applying Holt Winters exponential smoothing method. The observations were collected quarterly during 2012-2017.The result indicates that seasonality of each tourism group is not exactly the same. Although the seasonal pattern between Thai and foreign visitors were different, the much lower number of international visitors comparing to the domestic one made the impact of international tourists toward overall seasonal effect small. In general, the first quarter, which was the favorite period of Thai visitors, was highest season for tourism of Phitsanulok province.
DOI: 10.14457/nu.res.2018.37
title: Social Media for Smart Farmer- Shared Farming Equipment Model

description: This research offers a roadmap for creating a concept for building a collaborative and connected mobility model to share the agricultural machine. The study aims to adopt those models to create a collaborative and connected mobility model as a Shared Agricultural Machine Network for Smart Farmer. The fact that Thai farmers are facing the aging crisis, like all other industries and farming machinery has become a need for manpower replacement to keep their earning for livings. Unfortunately, these machines are often expensive, so they can own only a few, and when it comes to reaping the harvest season, and they often require different tools for specific purposes. Our survey has shown that farmers have different ways of cultivating different crops at the same time this implies that in harvesting season there are unused agricultural pieces of equipment available to share among them. The model of shared farm equipment could lead to new farmers' way of life and it' s time to become smart- farmers. This paper will discuss important considerations, including the need for challenges, trends, and opportunities for farmers to have machinery when needed and to share what idle with others via a peer-to-peer network using mobile application platform.
DOI: 10.14457/nu.res.2018.38
title: Strategic Management through Implementation of Public Organizations of Phitsanulok Province

description: The research objectives are as follows as to study strategic management through implementation and to recognize problems and obstacles of implementation as well as be the guidance of strategic management through implementation of public organizations in Phitsanulok province. As research results, the context of all 12 organizations is to have determinant of vision, mission, philosophy, and goals before strategic management through implementation. As the section of provision of 12 organizations' strategic management has been in meetings, analysis along with synthesis under the whole information in order to direct of the organizations into the same track. The preparation has consisted of 4 items which budget, as annual budget, has been utilized effectively. Resources will be surveyed and arranged based on scope of strategic management for using in each department. In a phrase of management, many organizations have been applied information system for well administration. Another side of preparation of staffs' understanding and knowledge is to assign each organization policy through department works as well as participating knowledge exchange between administrative staff and followers. For procedures, vision and mission are the main factors of organizations 'performance and for SWOT analysis, objectifying organizations' accurate direction. In a term of evaluation, criteria are local people's evaluation of organizations
description: performance, internal evaluation of a chief of department to followers regarding to work outputs and achievement. In addition, a side of educational institution has been assessed itself by documents under CIPP model while bank has been rechecked itself by customers' total deposit and fast services. Organizations are significantly adapted themselves into rapidly change of surrounding all time. In a plan of human resource reform and evaluation part, evaluating results through strategic management, all managers and staff concluded that after strategic management all the way through implementation has been conducted organizations to their targets and having well patterns of services and works. However, every organization has still improved itself to be more effective in the future.
DOI: 10.14457/nu.res.2018.39
title: Structural Equation Model of Causal Factors Affecting the Intention to Return of Tourists in the Northeastern Historical Parks in Thailand

description: The objectives of this research are to study the causal factors affect that the intention to return of tourists to visit the Northeastern historical parks in Thailand, and to investigate the types of Thai and foreign tourists affect the relationships between marketing mix and the intention to return to the Northeastern historical park in Thailand. The research found that marketing mix has affected the intention to return of tourists the Northeastern historical park in Thailand. And the variable intention to return of Thai tourists was directly influenced by the marketing mix with the magnitude of 1.00, which was statistically significant at the 0.01 level of significance. In contrast, the variable intention to return of foreign tourists was directly influenced by the marketing mix with the magnitude of 0.87, which was statistically significant at the 0.01 level of significance. Also, the Northeastern historical parks or agencies should give priority to products that best preserve to be the most complete. Northeastern historical parks should be control over the price of the product and tourism services to meet the standards for Thai tourists. The Northeastern historical parks should advertise and public relations more effectively accessible to foreign tourists to create a tourism image for the country.
DOI: 10.14457/nu.res.2018.40
title: Study on Factors Influencing Air Cargo Operation at Paro International Airport, Bhutan Based on Fuzzy AHP Method

description: This study aims to establish and evaluate the factors that influence efficiency of the air cargo operation in Paro International Airport, Bhutan. Nine factors under three dimensions which are airport infrastructure, airport network and airport service quality were established and prioritized using the Fuzzy AHP method. The data were collected by using structured questionnaires from experts in various organizations including major airlines in Bhutan, Air transport department as well as experts directly involved with air cargo departments in the airport. The weight result of Fuzzy AHP ranked that airport infrastructure as the main factor that influence the air cargo operation in Paro International Airport. These results could be used for planning, designing and developing the airport infrastructure and service environment for air cargo operation.
DOI: 10.14457/nu.res.2018.42
title: The Accountant Competency Development of Myanmar to Support the Investment from Multinational Enterprises

description: Myanmar has prepared to support trade and investment from global investors. Accounting competency of Myanmar accountants is one of the significant issues for multinational enterprises (MNEs) successfulness in this country, because there are restrictions of MNEs to employ only Myanmar accountants. However, the competency of accountants and the number of accountants in Myanmar is quite limited to MNEs requirements. Therefore, the accountant competency development is necessity to study. We conducted the qualitative research using focus group methodology. The samples are President, VicePresident, Chief Executive, and members of Myanmar Accountancy Council (MAC). Research questions related to the accounting qualifications and professional development. The results found that being an accountant in Myanmar, requires a bachelor's degree in economics first then students have to study in the accounting profession for another two years to receive the certificate of accounting profession. In summary, before they are allowed to work as an accountant they need to develop as following
description: 1) Development of bachelor degree of accounting 2) Training for being a professional Myanmar accountant continuously 3) The adaptation to change of the world 4) The role of a consultant to executives 5) Analysis of data to support the management.
DOI: 10.14457/nu.res.2018.45
title: The Impact of Entrepreneurial Orientation on New Product Performance in Food and Beverage Businesses in Mahasarakham Province, Northeast Region of Thailand

description: The purpose of this research is to empirically investigate the effects of entrepreneurial orientation (EO) factors on new product performance (NPP) in food and beverage businesses in Mahasarakham province, northeast region of Thailand. The data were derived from a field survey of 64 managers/owner from food and beverage businesses in Mahasarakham province. The ordinary least square ( OLS) regression analysis is conducted to examine all hypothesized relationships among variables. The results indicate that all four dimensions of entrepreneurial orientation (EO) which are innovativeness, proactiveness, risk-taking, and competitive aggressiveness positively affect new product performance (NPP). Consequently, firms should consistently begin and develop new products for business survival. New products not only increase the firm's survival rate but also enhance competitive advantage to the firms. In addition, the future research should be comparing the efficiency of entrepreneurial orientation and/ or comparative other business sectors to verify the generalizability of the results, increase the level of reliable results, and expand the usefulness of the results.
DOI: 10.14457/nu.res.2018.46
title: The Innovation of New Business Game Development for Business Prosperity, Stability and Sustainability

description: The use of business game in university is not only in the West but also in the East. They are using business games to enhance business decision making skills. However, they currently use business game developed from the west with having different business environment. In the development of business games to be applicable and accomplished the learning goals for Asian business sustainability, it is necessary to understand the needs of Asian learners and the stakeholders. The innovative model of codevelopment of business games for prosperity, stability and sustainability is proposed then tested by 430 samples in a well-known business school of Thailand. The results guide comprehensive features that could satisfy and be beneficial to Thai learners suitably. The samples suggested that the business game should be simple or user-friendly and easy-to-play. Furthermore, the results of this research can be used as a guide for developing business games for other universities in Asia. The strategic factors for successful in the business game development are the users and stakeholders participation in "Stakeholder Co-creation", especially in the new game concept generation," Stakeholder Co-innovation", which covers the development of new features mix and users testing, and "Stakeholder Co-marketing" including new product launches and marketing.
DOI: 10.14457/nu.res.2018.47
title: The Relationships between Work Environment and Organizational Learning: The Moderating Role of Organizational Climate

description: The purposes of this research are to empirically verify the relationships between work environment and organizational learning, and to examine the moderator role of organizational climate on the relationships. The samples for this research are 105 teachers and educational personnel from four secondary schools in Mahasarakham province, northeast Thailand. The Ordinary least square (OLS) regression analysis is proceeded to test all hypotheses of relationships among variables. The results show that all elements of the work environment such as supervisor support, co-worker relationship, social support, perceived organizational support, equality of treatment, and physical comfort, have positively influence on organizational learning. Not as expected, organizational climate negatively moderates the relationships between work environment and organizational learning. Therefore, educational organizations should consider organizing the organizational climate to enhance the organization learning. Furthermore, the results of this research will be useful for future research concerning work environment, organizational climate and organizational learning.