cometadata/datacite-titles-descriptions-related-identifiers huggingface dataset:
DOI: 10.14457/tu.the.2019.481
title: Understanding the customer behavior of Thai people to join the 11.11 shopping festival via e-commerce platforms in Thailand

description: Alibaba transformed the Singles Day holiday for Chinese people to the “11.11 Global Shopping Festival,” on November 11. Singles Day has become the world’s biggest 24-hour online sale, with Alibaba’ sales higher than Black Friday and Cyber Monday combined. The 11.11 Shopping Festival is expanding globally, including in Thailand. In fact, the 11.11 Shopping Festival has been a phenomenon in Thailand for years. This information is consistent with statistics from Google, which shows that online shopping is growing rapidly among Thai consumers. There are many E-commerce platforms and more than a thousand brands in Thailand participating in the 11.11 Shopping Festival, which creates a massive opportunity for commerce. This study used exploratory and descriptive research. The research applied secondary data, qualitative, and quantitative research. The secondary research described the general situation of the 11.11 Shopping Festival in Thailand. The qualitative research explored customer insights to construct a questionnaire survey for the quantitative research.From the research findings, most respondents were found to be single, educated, working-age women who lived in Bangkok. They were private or public company employees and earned around 30,001-50,000 baht per month in salary. For attitudes and awareness of customers toward the marketing mix, ‘promotion’ was the most important factor in terms of customer attitudes, but ‘products’ proved to be the most important factor for customer awareness. Most respondents had a positive attitude towards the 11.11 Shopping Festival. They thought it was the biggest online Shopping Festival and were very likely to buy products during the next 11.11 Shopping Festival (2020) via E-commerce platforms in Thailand. One of the key findings was that better customer attitudes resulted in customers purchasing products more often during the 11.11 Shopping Festival (2019) via E-commerce platforms in Thailand.This research endeavors to understand Thai people’s buying behavior to join the 11.11 Shopping Festival via E-commerce platforms in Thailand. The findings in this report represent insightful information that could be useful for brand managers who want to sell their products during the 11.11 Shopping Festival.
DOI: 10.14457/tu.the.2019.482
title: Millennials attitude and behavior toward credit card debt

description: Thailand debt rate has increased significantly in the past few years. Millennials, or Generation Y (Gen Y), have become the largest group of debtors compared to other generations. The debt mainly comes from credit cards. The study of “Millennials’ Attitude and Behavior toward Credit Card Debt” has been chosen to be an independent study which represents a contemporary topic in applied marketing focusing on society area of marketing knowledge.To be able to thoroughly understand millennials’ attitude, behavior and factors which affect them in using credit cards, both qualitative and quantitative methods are applied in the research methodology. This research is conducted by using exploratory and descriptive research. Secondary data, in-depth interview and questionnaire launched with an online survey are correspondingly utilized. Sampling method is convenience sampling targeting millennials aged between 23-38 years old. The targets mainly live in Bangkok and own at least 2 credit cards from different banks. The questionnaire’s data analysis is done by using Statistic Program for the Social Sciences (SPSS).From the research, the respondents are separated into 2 groups. One with experience of having credit card debt and the other does not have such experience. Both groups realize that saving and investment are crucial for life. The attitudes and behavior toward saving and investment are positive. They also correlate in the same direction. In term of spending using credit cards, the respondents feel credit cards give them the power of spending and convenience for life. Although credit card debt is not desirable, both groups still prefer to use credit cards in everyday life. Besides, the respondents believe they can manage their own debt. The research finds out that factors which most influence the respondents to use credit cards are 1. promotion (discounts, points collection, cash rebate and free installment), 2. no annual fees and 3. credit cards are accepted by many stores respectively.This study is designed to obtain a better understanding of Thai millennials’ attitudes and behavior toward finance and lifestyle. Factors affecting Thai millennials to use credit cards and concept test for debt solutions are included in the study and to be found as well. The findings from this research are very beneficial to credit card providers, private sector and public sector. They can be used to improve credit card debt problems in Thailand.
DOI: 10.14457/tu.the.2019.483
title: Thai female consumer perceptions and purchasing decision factors for cosmetics sold in four types of stores in Bangkok

description: The continuously growing cosmetic market in Thailand leads to intense competition across the beauty industry, especially amongst cosmetic products. In parallel to the growing market consumer demand and beauty trends are changing. Therefore, it is important for new market entrants to fully understand consumer’s insights and purchasing behavior in order to gain competitive advantage. This study is a contemporary topic in applied marketing aimed to produce new marketing knowledge in society area. The results of the research aim to achieve these three main objectives: (1) To understand the differences in purchasing behavior between shoppers who purchase cosmetics via four widely available offline channels in Thailand; department store, drug store, specialty beauty store, and convenience store. (2) To understand cosmetics consumer’s insights related to selection of channels to purchase and segment these consumers according to these insights. (3) To identify the influence factors that lead to purchase via the different types of channel. This study’s findings will allow readers who wish to operate in the cosmetics or related industries to better understand consumer behavior (needs, perceptions, and attitudes) and underlying factors that target consumers consider when they make purchasing decisions between the four types of offline channels in Bangkok.The research methodologies include qualitative and quantitative methods using both exploratory and descriptive research designs. Secondary data review, in-depth interviews, and a survey by questionnaire were conducted. Sampling methods are convenience. Target respondents are Thai females who purchase cosmetic products and live in Bangkok.Results showed that customers who purchase cosmetics products via different types of stores have correspondingly different purchase behaviors (frequency and budget for example) and demographic background such as monthly income. Moreover, customer perceptions, attitudes and influence factors that lead to purchase in each type of store are different. Consumers who purchase via department stores, specialty beauty stores and drug stores have similar concerns such as product quality and reliability of store. Whereas, drug store and specialty beauty store customers have focus more on product price and special brand availability respectively. Lastly, busy customers with little time purchase cosmetics products as an ‘emergency’ via convenience stores.
DOI: 10.14457/tu.the.2019.484
title: Key factors motivating millennial employees to exhibit loyalty to an audit firm in Thailand

description: At present, millennials are the largest segment of the workforce, and their turnover rate is significantly higher than prior generations. This is because they are open to new job opportunities and anticipate to change jobs. Furthermore, millennials are the least involved generation to their job and known as the job-hopping generation. They are the first generation representing a distinct group that is different from prior generations. Several studies have previously found that these are the characteristics of the millennials rather than their age. If the differences were related to their age, only one-time studies and same old retention techniques would be still effective and applicable. However, they are obviously not. As a result, this huge turnover cost is significantly non-value adding and undeniably absorbed by organizations. Thus, an organization would rather prefer to invest in an employee retention program than recruitment due to the benefits in both terms of knowledge and cost. Hence, organizations are finding a key to intensely understand and develop the best suitable retention program to deploy more retention strategies to stay productive and profitable.Auditing is one of the most difficult professions because of the great number of examinations and required criteria, nature of the workload, especially during a peak period, as well as other related assignments. Integrating the millennials’ characteristics and the nature of the auditing role has led to an obviously higher turnover rate than other industries. According to Maclean (2014), in the US, the voluntary turnover rate of the professional and business service industry was 27.8%, while all other industries was 23.4%.This research aims to identify the key motivation factors and provide a suggested retention program for Thai millennials to stay loyal to an audit firm.Exploratory research and descriptive research were led in this study to gain an insight perspective of Thai millennials working at audit firms. Secondary research and in-depth interviews were conducted in the exploratory research. Questionnaires were used in order to gather data for the descriptive research. The gathered data from the exploratory research were used to develop a questionnaire. The obtained data from the questionnaire were analyzed using the Statistical Package for the Social Sciences (SPSS) software. The results presented that there were five key factors motivating Thai millennials to stay loyal to an audit firm comprising benefit, reward and company values followed by flexibility, CPA, smart and challenging job, and career path and job description, respectively. Subsequently, two retention programs were recommended based on the two main factors in order to motivate Thai millennial employees to stay with their employers.
DOI: 10.25919/5f753e7ee9ec4
title: Data for phylogenomic study of Australian Gnaphalieae

description: Target file, data matrices, likelihood trees from concatenated analysis, bootstrap samples, and gene trees for the manuscript "Phylogenomic data resolve major clades of Australian Gnaphalieae (Asteraceae)".
DOI: 10.18119/n9zp58
title: HiDeF collection
DOI: 10.6084/m9.figshare.13031114.v1
title: BIOL3250_birds_datasheet (1).csv

description: Pilot observational study of bird frequency and behaviour in the city of Vaughan from the period of September 25, 2020 to September 28, 2020. The purpose of the study was to identify common bird species and observable behaviour in local neighbourhood locations. Every day during dusk, from 6:00 pm to 7:00 pm, 60-minute observations were conducted to maintain consistency in the time of observation between locations. Data was collected at one of the following sites each day, respectively: Davos & Pine Valley park, Crofters Pond, William Glan Jay Greenway Trail and Fossil Mountain Pond. An area located approximately 250 metres from the start of William Glan Jay Greenway Trail was chosen to maintain a singular point of observation consistent with other locations. A binocular was used to observe behaviours in locations where bird visibility was relatively low. Behaviours noted were accurately defined through ethograms used in an online peer-reviewed journal paper (Katajamaa et al., 2018).
DOI: 10.6084/m9.figshare.13031114
title: BIOL3250_birds_datasheet (1).csv

description: Pilot observational study of bird frequency and behaviour in the city of Vaughan from the period of September 25, 2020 to September 28, 2020. The purpose of the study was to identify common bird species and observable behaviour in local neighbourhood locations. Every day during dusk, from 6:00 pm to 7:00 pm, 60-minute observations were conducted to maintain consistency in the time of observation between locations. Data was collected at one of the following sites each day, respectively: Davos & Pine Valley park, Crofters Pond, William Glan Jay Greenway Trail and Fossil Mountain Pond. An area located approximately 250 metres from the start of William Glan Jay Greenway Trail was chosen to maintain a singular point of observation consistent with other locations. A binocular was used to observe behaviours in locations where bird visibility was relatively low. Behaviours noted were accurately defined through ethograms used in an online peer-reviewed journal paper (Katajamaa et al., 2018).
DOI: 10.6084/m9.figshare.13031114.v2
title: BIOL3250_birds_datasheet (1).csv

description: Pilot observational study of bird frequency and behaviour in the city of Vaughan from the period of September 25, 2020 to September 28, 2020. The purpose of the study was to identify common bird species and observable behaviour in local neighbourhood locations. Every day during dusk, from 6:00 pm to 7:00 pm, 60-minute observations were conducted to maintain consistency in the time of observation between locations. Data was collected at one of the following sites each day, respectively: Davos & Pine Valley park, Crofters Pond, William Glan Jay Greenway Trail and Fossil Mountain Pond. An area located approximately 250 metres from the start of William Glan Jay Greenway Trail was chosen to maintain a singular point of observation consistent with other locations. A binocular was used to observe behaviours in locations where bird visibility was relatively low. Behaviours noted were accurately defined through ethograms used in an online peer-reviewed journal paper (Katajamaa et al., 2018).
DOI: 10.5517/ccdc.csd.cc257fpk
title: CCDC 2003148: Experimental Crystal Structure Determination

description: Related Article: Nabil Mroweh, Cécile Mézière, Magali Allain, Pascale Auban-Senzier, Enric Canadell, Narcis Avarvari|2020|Chemical Science|11|10078|doi:10.1039/D0SC03665J
DOI: 10.5517/ccdc.csd.cc257rry
title: CCDC 2003460: Experimental Crystal Structure Determination

description: Related Article: Yajuan Mu, Yungen Ran, Bingbing Zhang, Jianlong Du, Chunyan Jiang, Jin Du|2020|Cryst.Growth Des.|20|6030|doi:10.1021/acs.cgd.0c00739
DOI: 10.5517/ccdc.csd.cc257rsz
title: CCDC 2003461: Experimental Crystal Structure Determination

description: Related Article: Yajuan Mu, Yungen Ran, Bingbing Zhang, Jianlong Du, Chunyan Jiang, Jin Du|2020|Cryst.Growth Des.|20|6030|doi:10.1021/acs.cgd.0c00739
DOI: 10.5517/ccdc.csd.cc257rt0
title: CCDC 2003462: Experimental Crystal Structure Determination

description: Related Article: Yajuan Mu, Yungen Ran, Bingbing Zhang, Jianlong Du, Chunyan Jiang, Jin Du|2020|Cryst.Growth Des.|20|6030|doi:10.1021/acs.cgd.0c00739
DOI: 10.5517/ccdc.csd.cc257rv1
title: CCDC 2003463: Experimental Crystal Structure Determination

description: Related Article: Yajuan Mu, Yungen Ran, Bingbing Zhang, Jianlong Du, Chunyan Jiang, Jin Du|2020|Cryst.Growth Des.|20|6030|doi:10.1021/acs.cgd.0c00739
DOI: 10.5517/ccdc.csd.cc257rw2
title: CCDC 2003464: Experimental Crystal Structure Determination

description: Related Article: Yajuan Mu, Yungen Ran, Bingbing Zhang, Jianlong Du, Chunyan Jiang, Jin Du|2020|Cryst.Growth Des.|20|6030|doi:10.1021/acs.cgd.0c00739
DOI: 10.5517/ccdc.csd.cc257rx3
title: CCDC 2003465: Experimental Crystal Structure Determination

description: Related Article: Yajuan Mu, Yungen Ran, Bingbing Zhang, Jianlong Du, Chunyan Jiang, Jin Du|2020|Cryst.Growth Des.|20|6030|doi:10.1021/acs.cgd.0c00739
DOI: 10.6084/m9.figshare.13031138
title: Data Collection of Pilot Experiment Balcony Birdwatching in City of Vaughan

description: Pilot observational study of bird frequency and behaviour in the city of Vaughan from the period of September 25, 2020 to September 28, 2020. The purpose of the study was to identify common bird species and observable behaviour in local neighbourhood locations. Every day during dusk, from 6:00 pm to 7:00 pm, 60-minute observations were conducted to maintain consistency in the time of observation between locations. Data was collected at one of the following sites each day, respectively: Davos & Pine Valley park, Crofters Pond, William Glan Jay Greenway Trail and Fossil Mountain Pond. An area located approximately 250 metres from the start of William Glan Jay Greenway Trail was chosen to maintain a singular point of observation consistent with other locations. A binocular was used to observe behaviours in locations where bird visibility was relatively low. Behaviours noted were accurately defined through ethograms used in an online peer-reviewed journal paper (Katajamaa et al., 2018).
DOI: 10.6084/m9.figshare.13031138.v1
title: Data Collection of Pilot Experiment Balcony Birdwatching in City of Vaughan

description: Pilot observational study of bird frequency and behaviour in the city of Vaughan from the period of September 25, 2020 to September 28, 2020. The purpose of the study was to identify common bird species and observable behaviour in local neighbourhood locations. Every day during dusk, from 6:00 pm to 7:00 pm, 60-minute observations were conducted to maintain consistency in the time of observation between locations. Data was collected at one of the following sites each day, respectively: Davos & Pine Valley park, Crofters Pond, William Glan Jay Greenway Trail and Fossil Mountain Pond. An area located approximately 250 metres from the start of William Glan Jay Greenway Trail was chosen to maintain a singular point of observation consistent with other locations. A binocular was used to observe behaviours in locations where bird visibility was relatively low. Behaviours noted were accurately defined through ethograms used in an online peer-reviewed journal paper (Katajamaa et al., 2018).
DOI: 10.6084/m9.figshare.13031156
title: Data Collection of Pilot Experiment Balcony Birdwatching in City of Vaughan

description: Pilot observational study of bird frequency and behaviour in the city of Vaughan from the period of September 25, 2020 to September 28, 2020. The purpose of the study was to identify common bird species and observable behaviour in local neighbourhood locations. Every day during dusk, from 6:00 pm to 7:00 pm, 60-minute observations were conducted to maintain consistency in the time of observation between locations. Data was collected at one of the following sites each day, respectively: Davos & Pine Valley park, Crofters Pond, William Glan Jay Greenway Trail and Fossil Mountain Pond. An area located approximately 250 metres from the start of William Glan Jay Greenway Trail was chosen to maintain a singular point of observation consistent with other locations. A binocular was used to observe behaviours in locations where bird visibility was relatively low. Behaviours noted were accurately defined through ethograms used in an online peer-reviewed journal paper (Katajamaa et al., 2018).
DOI: 10.6084/m9.figshare.13031156.v1
title: Data Collection of Pilot Experiment Balcony Birdwatching in City of Vaughan

description: Pilot observational study of bird frequency and behaviour in the city of Vaughan from the period of September 25, 2020 to September 28, 2020. The purpose of the study was to identify common bird species and observable behaviour in local neighbourhood locations. Every day during dusk, from 6:00 pm to 7:00 pm, 60-minute observations were conducted to maintain consistency in the time of observation between locations. Data was collected at one of the following sites each day, respectively: Davos & Pine Valley park, Crofters Pond, William Glan Jay Greenway Trail and Fossil Mountain Pond. An area located approximately 250 metres from the start of William Glan Jay Greenway Trail was chosen to maintain a singular point of observation consistent with other locations. A binocular was used to observe behaviours in locations where bird visibility was relatively low. Behaviours noted were accurately defined through ethograms used in an online peer-reviewed journal paper (Katajamaa et al., 2018).
DOI: 10.21227/r9p0-r710
title: Face Recognition Data Files for dlib

description: Face recognition data files for paper L. Ou, S. Liao and Z. Qin, "FaceIDP: Face-IDentification Privacy under theCompressed Sensing Framework," submitted to IEEE Transactions on Computers, 2020.
DOI: 10.21227/0n00-ym78
title: Face Recognition Data Files for dlib

description: Face recognition data files for paper L. Ou, S. Liao and Z. Qin, "FaceIDP: Face-IDentification Privacy under theCompressed Sensing Framework," submitted to IEEE Transactions on Computers, 2020.
DOI: 10.6084/m9.figshare.13031168
title: Data Collection of Pilot Experiment Balcony Birdwatching in City of Vaughan

description: Pilot observational study of bird frequency and behaviour in the city of Vaughan from the period of September 25, 2020 to September 28, 2020. The purpose of the study was to identify common bird species and observable behaviour in local neighbourhood locations. Every day during dusk, from 6:00 pm to 7:00 pm, 60-minute observations were conducted to maintain consistency in the time of observation between locations. Data was collected at one of the following sites each day, respectively: Davos & Pine Valley park, Crofters Pond, William Glan Jay Greenway Trail and Fossil Mountain Pond. An area located approximately 250 metres from the start of William Glan Jay Greenway Trail was chosen to maintain a singular point of observation consistent with other locations. A binocular was used to observe behaviours in locations where bird visibility was relatively low. Behaviours noted were accurately defined through ethograms used in an online peer-reviewed journal paper (Katajamaa et al., 2018).
DOI: 10.6084/m9.figshare.13031168.v1
title: Data Collection of Pilot Experiment Balcony Birdwatching in City of Vaughan

description: Pilot observational study of bird frequency and behaviour in the city of Vaughan from the period of September 25, 2020 to September 28, 2020. The purpose of the study was to identify common bird species and observable behaviour in local neighbourhood locations. Every day during dusk, from 6:00 pm to 7:00 pm, 60-minute observations were conducted to maintain consistency in the time of observation between locations. Data was collected at one of the following sites each day, respectively: Davos & Pine Valley park, Crofters Pond, William Glan Jay Greenway Trail and Fossil Mountain Pond. An area located approximately 250 metres from the start of William Glan Jay Greenway Trail was chosen to maintain a singular point of observation consistent with other locations. A binocular was used to observe behaviours in locations where bird visibility was relatively low. Behaviours noted were accurately defined through ethograms used in an online peer-reviewed journal paper (Katajamaa et al., 2018).
DOI: 10.21227/b63r-db93
title: Face Recognition Data Files for dlib

description: Face recognition data files for paper L. Ou, S. Liao and Z. Qin, "FaceIDP: Face-IDentification Privacy under the Compressed Sensing Framework," submitted to IEEE Transactions on Computers, 2020.
DOI: 10.6084/m9.figshare.13031177
title: data and meta data 3250.xlsx

description: This is my data and meta-data (combined) about species observed in my garden. This is a pilot experiment for a bioblitz project. Through very briefly report, hope u guys can recreate the experiment by yourself
DOI: 10.21227/r09k-az89
title: Face Recognition Data Files for dlib

description: Face recognition data files for paper L. Ou, S. Liao and Z. Qin, "FaceIDP: Face-IDentification Privacy under the Compressed Sensing Framework," submitted to IEEE Transactions on Computers, 2020.