cometadata/datacite-titles-descriptions-related-identifiers huggingface dataset:
DOI: 10.14457/tu.the.2016.419
title: Online channel, a new channel for student uniform market in Thailand

description: The study of “Online Channel for student uniform market in Thailand” has been chosen to be an independent study topic that focuses on the issue of society in Thailand. This study is a contemporary topic in applied marketing. Objectives are to understand the important criteria to make a decision to buy student uniform. In addition, the Internet using behavior of Gen Y is very important for business sector to adapt their strategy to match with lifestyle change. The result of this study will show the tendency whether the Gen Y customer is likely to adopt to buy student uniform through online channel or not, the preference of their online platform and how entrepreneur can set the right tools to optimize and drive conversions. Secondary data was gathered from many sources such as newspaper, Internet, Research article etc. The data is used to understand about key selection criteria of student uniform, market size and Gen Y online purchasing behavior. Qualitative analysis was gained from six in-depth interviews including 2 students, 2 business owners and 2 office workers to gain insight and factors that each group used to consider before purchasing online. Quantitative analysis was completed by conducting online surveys of 116 respondents, distributed by parents who already have their kid and prospect user who haven’t have kid by now but intend to have soon. Finally, statistical procedures by SPSS were used to summarize outcomes form quantitative survey.
DOI: 10.14457/tu.the.2016.420
title: The study of the key influential factors toward sports nutrition in Thailand

description: The purpose of this report is to classify Spornosexuals who consume sports nutrition and examine the consumer behavior, lifestyle and purchasing decision factors of Spornosexuals and non-spornosexuals towards sports nutrition in Thailand. The research was basically conducted by using both quantitative and qualitative method. In-depth interview and secondary data were collected to survey the guideline. The survey data with 100 respondents was analyzed by using SPSS statistical tools including percentages, frequency distribution, means and t-test. The SPSS is used for data analysis at statistical level of 0.05. The respondents participated in this study are men, age 18-45, who have gone to fitness / gym regularly and have been consuming sports nutrition. The respondents are divided into 2 groups by frequency of consuming sports nutrition; normal user and heavy user. The research result indicates that Spornosexuals and Non-spornosexuals are health conscious. Focusing on both groups of spornosexual, normal and heavy user leads to an understanding that both believe that Sports nutrition can help building their muscle fast with less workout hours. Protein from the authentic food, consisting of protein casein and isolate are highly needed from heavy users. Whereas normal users need protein from authentic food with high nutrition that consists of Fat, Mineral salt and vitamin. Communication channels that can best approach these 2 groups are Fitness trainer, Sports man/ Athletics and information on label at point of purchase respectively. Key finding of influencing factors and important criteria that affect purchasing decision are different among groups. Heavy users are willing to spend approximately 50-100 baht per meal and convenience is another factor concerned; they prefer to purchase and consume immediately. Nonetheless, both are consuming sports nutrition at post work out and pre workout according to the key time to increase consumption rate.
DOI: 10.14457/tu.the.2016.421
title: The study of peer-to-peer relationship that contribute to the growth of sharing economy in Thai society

description: Sharing economy is a concept that has made a lot of noise lately in the global business world. Recently, “Sharing Economy” has become one of the biggest contributor to the global economy contributing up to $15 billion in 2014 and is expected to grow over twentyfold within the next 10 years. However, it is sometimes viewed as a threat to established industries due to its concept of sharing idle assets to those in need and consequently limited new purchases. Hence, it is crucial for companies to understand and adapt in order to be well aware of the threat posed or even better, to seize this great opportunity of the growing sharing economy.The study of peer-to-peer relationship that contribute to the thriving of the sharing economy in Thai society is a study focusing on the subject area of technology and will be investigating a contemporary topic in applied marketing. This research study aims to investigate Thai consumers’ attitude towards this newly introduced idea focusing particularly on the ‘renter’ side. To provide an easier reference for consumers, Airbnb and Uber will be used to represent the concept of sharing economy. The objectives are to understand consumers’ behavior in using Airbnb and Uber vs traditional services, to measure general satisfaction rate of Airbnb and Uber among the study group, and to determine key concerns and point of improvements on services provided by Airbnb and UberSecondary research was gathered through through online published sources and websites. Furthermore, qualitative analysis was attained by conducting in-depth interviews with 6 users of Airbnb and Uber to get a general overview on the overall experiences they have using peer-to-peer service. Quantitative analysis was conducted through the collection of 160 samples via online questionnaire where data was analyzed through SPSS. Study findings will allow readers who wish to participate in the sharing economy or established companies to better understand Thai consumers’ behavior and attitude regarding collaborative consumption and at the same time to seize possible opportunities presented. Study findings revealed that first trial is the key to win over consumers and the two main sources of first trial are through close friends & acquaintances and media. Consumers have shown high satisfaction with the service experience they have with peer-to-peer services. Lastly, consumers preferred peer-to-peer service over traditional service but do not stick to any type of service in particular where they will typically switch between peer-to-peer and traditional services depending on the situation.
DOI: 10.14457/tu.the.2016.422
title: The influence factors of passengers when selecting between low cost and full service airlines

description: ABSTRACTIn recent years traveling by airline become the first choice of customer who traveling in domestic area instead of using other public transportations. Nowadays, airline market in Thailand is a competitive industry. Both of low cost and full service airlines developed business strategies to attract customer spend on their brands. Moreover, international airlines were entry to Thai market to compete the share from local passengers. This make airline business in Thailand is in dynamic business which brand owners have to adopt themselves all the times. The topic of this study is “The influence factors of passengers when selecting between low cost and full service airlines”. This topic takes a part of contemporary topic in applied marketing which related to international business topic. The study of this topic would benefit to airline management team as guidance of understanding customer preferences in Thailand.The research objectives of this study were to determine factors of selecting airline between low cost and full service airlines, to determine factors that affect customer satisfaction both of low cost and full service airlines and to identify opportunities how low cost and full service airlines attract customers.The researcher used exploratory research and descriptive research to figure out research objectives. To conducted in-depth interview among airline users followed by launching online survey was the methodology of this research. At this stage, eight respondents was interviewed for in-depth interview and 180 respondents were completed online survey.  The research findings show that customers tend to book the flight through online channels and made payment via in several ways. “The longer period you book flight in advance, the cheaper ticket fee you will get” was a belief from respondents. Low cost and full service airline users have difference traveling behavior and concerns when they purchased air ticket. The major concerns from low cost users were safety issue. While full service users concern about time for loaded baggage when arrival destinations and high quality of services. For customer satisfaction score, full service got higher score than low cost airlines in many aspects for instance, loyalty program, cabin crew services and seat configuration. When compare satisfaction score between grouping variables which are gender, living area and airline usership, the researcher found that male satisfied in airline service more than female. The respondents who lived in Bangkok rated lower score than other area. For airline usership, full service airline got higher score than low cost airline significantly. It means that full service airline probably use “quality of service” as a strengthen point to attract customers. Nowadays airline passengers satisfied full service airline more than low cost airline.
DOI: 10.14457/tu.the.2016.423
title: Thai consumers and their grocery purchases via digital channels

description: A study on Thai consumers and their grocery purchases via digital channels is a contemporary topic in applied marketing pertaining to societal and technological issues. The first objective of this study is to investigate existing digital grocery shopping channels of Thailand‟s major grocery retailers, including their product/service offerings and marketing activities. The second objective is to identify digital grocery shopper segments and their decision making criteria. The third objective is to analyze key success factors in achieving and sustaining online grocery sales growth.Grocery retailing is one of the most competitive industries in Thailand. In an attempt to increase sales volume, grocery retailers are trying to expand their outlets across the country. However, not only do costs of setup and maintenance rise rapidly, consumers nowadays also demonstrate less brand loyalty as they tend to shop where it is most convenient for them. This has given way to the emergence of internet grocery retailing.With the advancement in technology and infrastructure, many firms have started to launch online platforms selling grocery and FMCG products in order to capitalize on this promising trend. However, while an average online basket size is larger than that at the physical store, online sales contribution still remains a very small portion of the overall sales.
DOI: 10.14457/tu.the.2016.424
title: The study of consumer’s behavior and perception toward cosmetic surgery in Thailand

description: The study is a contemporary topic in applied marketing focusing on the subject area of Health in Thailand. This study seeks to: firstly, explore insights from people, who had engaged with cosmetic surgery at some level and the people that likelihood to undergo a cosmetic surgery. Secondly, determine key factors influencing consumer’s intention to engage in cosmetic surgery. Cosmetic surgery is a unique discipline of medicine focused on enhancing appearance through surgical and medical techniques. Cosmetic surgery can be performed on all areas of the head, neck and body (American Academy of Cosmetic Surgery, 2014).The market of beauty products and services is tremendously large with the constant growth even when the country economy is stagnant. Especially in the last 3-5 years, plastic surgery is more accepted by the Thai consumers resulting in the market value of over THB 30 billion with the expected growth of twenty percent a year (Bangkok post Newspaper, 2016). Therefore, this topic has ultimately become interesting to study, explore, and have a better understand about factors that affect attitude toward the acceptance of Cosmetic Surgery.The exploratory research is conducted with 5 in-depth interviews and 122 respondents through online questionnaires. SPSS program were used to analyze the outcomes that has been obtained from quantitative online questionnaires.The result of this study will allow readers who wish to operate in cosmetic surgery business to better understand consumer’s behavior and provide the key success factors which could act as a guideline to develop the right marketing strategies.
DOI: 10.14457/tu.the.2016.425
title: The study of identifying key success factors in deciding the visual(1) types and elements using on Facebook Ads among fashion industry

description: This independent study, “The study of identifying key success factors in deciding the visual[1] types and elements using on Facebook ads among fashion industry”, aims to investigate on this phenomenon and determines the optimal combination factors that assist in the selection of visuals[1], which ultimately enhance the objective achievements of visual[1] marketing in the fashion industry. This is a contemporary topic in applied marketing that pertains to technology. The results of the finding will be beneficial to those who are interested in creating an impactful Facebook single image ads in fashion industry especially to Thailand market.The study is conducted based on both primary and secondary data in fields of exploratory and descriptive research, in-depth interview and questionnaire.The result of this study shows that the customer general behavior on Facebook, the effective elements that could drive audiences’ responds, and the factor that matter the most on paying into action of the Facebook single image ads. The author suggests one key message at once on the image, prioritizing the elements by the importance to the key message, simple concept is the king, warm color is more responsive than colder tone, human grab more attention on facial expression, and emotion is always the high-powered player in the visualization.
DOI: 10.6073/pasta/4d433fd66ce8e3225765db47b7fc85c5
title: Plant tissue nitrogen: Effects of Deer and Pocket Gophers on Vegetation and Soils
DOI: 10.6073/pasta/be829e562bdfa1992e131e8c8d836284
title: Tree data: Forest Deer Exclosures Near the Cornea Cabin
DOI: 10.6073/pasta/e46aa3731f4da34010d72745ba60a448
title: Ground temperature at and near I-Minus-2 thermokarst sites around Toolik Lake Field Station, Alaska, Summer 2009-Summer 2012
DOI: 10.14457/tu.the.2016.426
title: Understanding the food purchasing behavior of overweight people in Bangkok metropolitan area and how it affects their health

description: It is a must to promote healthy eating among overweight people. Over 17 million people in Thailand are overweight and/or obese. This problem may be a cause of many non-communicable diseases such as Diabetes, Hyperlipidemia, and Myocardial Infarction.  Healthy eating and exercise will help people to control or lose weight. The 80-20 rule for successful weigh loss states that 80% of the achievement is from a healthy diet while the other 20% is from exercise. The study began with a problem and conceptual review, followed by an exploration of customer characteristics, illustrations of buying behavior, and measuring of key factors influencing the overweight person’s decision process. This research applied secondary data, qualitative, and quantitative research. The secondary research described the overweight issues, root causes, weight management and a conceptual model. Qualitative research explored customer insights in order to construct a questionnaire survey for quantitative research. The purpose of this study is to investigate the marketing mix that influences overweight Bangkokians’ purchasing behavior with regard to healthy food choices.
DOI: 10.6073/pasta/2754f6379ec159882f45290a2b1832cb
title: Plant aboveground biomass carbon and nitrogen: Tree Competition Garden
DOI: 10.6073/pasta/b2b77960d02e666062689017ac1df2a0
title: Plant species percent cover data: Seed Size and Establishment
DOI: 10.6073/pasta/e5ef41251082343f45c38ef0129885ef
title: Soil bulk density: Tree Competition Garden
DOI: 10.6073/pasta/f80ca5793721183b80f3cb8e8e2ea420
title: Maximum plant height along transects: Seed Size and Establishment
DOI: 10.4225/08/5a53125f34ad4
title: RV Investigator Voyage IN2015_T02 End of Voyage (EOV) Archive

description: This record describes the End of Voyage archive from the Marine National Facility RV Investigator transit voyage IN2015_T02. The voyage took place from Sydney (NSW) to Hobart (TAS) between the 22nd and the 25th of June, 2015. This is a Transit voyage to return the RV Investigator to Hobart.
   
Data collected include  ADCP (150KHz), Gravity, Underway, SST Radiometer, Atmospheric (Absorption Photometer, Nephelometer, Ozone and Radon), Greenhouse (Aerodyne and Picarro), pCO2, Echosounders (18, 38, 70, 120, 200 and 333 KHz) and Multibeam (EM122, EM710, and SBP120).
    
The archive for the IN2015_T02 EOV data will be held temporarily within the CSIRO Oceans and Atmosphere Data Centre in Hobart, with a permanent archive to be located at the CSIRO Data Access Portal (DAP, https://data.csiro.au/dap/). 
   
No EOV paper documentation delivered.  Electronic logs, voyage documentation and EOV data will be available to the O&A voyage participants via the local network.
DOI: 10.5281/zenodo.748875
title: Why Do People Donate To Conservation? Insights From A 'Real World' Campaign

description: Data set for the paper " Why do people donate to conservation? Insights from a ‘real world’ campaign "
DOI: 10.6073/pasta/76b88ae0e78e10b8875c7efeaa126d77
title: Plant aboveground biomass data: Tree Competition Garden
DOI: 10.6073/pasta/a3c6f92b3b6fed6f040556cf5fb27bee
title: Soil nitrate and ammonium: Tree Competition Garden
DOI: 10.6073/pasta/bd7c91c9db43dc25cfd9341602fcc4a9
title: Root carbon/nitrogen data: Tree Competition Garden
DOI: 10.6073/pasta/e722bb6328f4849ef8f4ea66ad908cf6
title: Soil nitrogen: Tree Competition Garden
DOI: 10.5258/soton/d0371
title: Data for Probing Excitons, Trions and Dark Excitons in Monolayer WS2 using Resonance Raman Spectroscopy

description: The folder published here contains the raw experimental data obtained during resonance Raman spectroscopy measurements on monolayer WS2 flakes. For a complete discussion of the results and techniques used see paper for more details. The first spreadsheet in the dataset is named "RRS_Spectra" and contains the resonance Raman spectra obtained for 4K to 295K, which have been corrected for spectrometer efficiency (corrections for REF not applied to this data). The second spreadsheet named "Supp_Figures" then contains the data used to produce all of the figures contained in the supplementary information Figures S1-S11.
DOI: 10.5281/zenodo.1136374
title: Currier_and_Lundquist_2018_Data

description: All other data that was not publicly available in Currier and Lundquist but used within, including ASO Tuolumne data, WRF wind data, and Dana Meadows air temperature/relative humidity data was uploaded to the Currier_and_Lundquist_2018_Data repository
DOI: 10.6073/pasta/7329c65876b079e4b9e0ba0bdebdef9d
title: Root biomass data: Tree Competition Garden
DOI: 10.6073/pasta/f30314cb0f450cc4d84aed97c99893f6
title: Soil bulk density: Legume Competition Garden
DOI: 10.15468/1wfyq4
title: Species limits within the widespread Amazonian treefrog Dendropsophusparviceps with descriptions of two new species (Anura, Hylidae)

description: This dataset contains the digitized treatments in Plazi based on the original journal article Rivadeneira, C. Daniel, Venegas, Pablo J., Ron, Santiago R. (2018): Species limits within the widespread Amazonian treefrog Dendropsophusparviceps with descriptions of two new species (Anura, Hylidae). ZooKeys 726: 25-77, DOI: http://dx.doi.org/10.3897/zookeys.726.13864, URL: http://dx.doi.org/10.3897/zookeys.726.13864
DOI: 10.5258/soton/d0374
title: Research Data: Distributed Joint Source Coding and Trellis Coded Modulation for Symbol-Based Markov Sources

description: A distributed joint source-channel coding scheme based on a unity-rate code (URC)-assisted trellis coded modulation (TCM) is proposed, which exploits the spatio-temporal correlation of symbol-based sources. More specifically, asymmetric distributed source coding of two spatially correlated Markov sources is considered, where one of the sources is assumed to be perfectly decoded and to be available at the receiver of the other source as side information. In order to exploit the temporal correlation statistics, an iterative decoding process exchanging extrinsic information between the amalgamated URC-assisted TCM and a soft-symbol source decoder employing a modified symbol-based maximum a posteriori algorithm is invoked. Furthermore, the Slepian-Wolf (SW) bound of symbol-based sources having spatiotemporal correlation is derived and the benefits of exploiting the spatio-temporal correlation using the proposed coding scheme are demonstrated by our extrinsic information transfer chart analysis. It is shown from our simulation results that upon exploiting the spatio-temporal correlation of the sources, the proposed coding scheme is capable of operating within 0.02 bit of the SW bound.
DOI: 10.5281/zenodo.1136373
title: Currier_and_Lundquist_2018_Data

description: All other data that was not publicly available in Currier and Lundquist but used within, including ASO Tuolumne data, WRF wind data, and Dana Meadows air temperature/relative humidity data was uploaded to the Currier_and_Lundquist_2018_Data repository
DOI: 10.5281/zenodo.1140069
title: Why Do People Donate To Conservation? Insights From A 'Real World' Campaign

description: Data set for the paper " Why do people donate to conservation? Insights from a ‘real world’ campaign "
DOI: 10.6073/pasta/205aae7f72bd33cb50e3e0be60cbf820
title: Plant aboveground biomass carbon and nitrogen: Legume Competition Garden
DOI: 10.6073/pasta/38b45add46a2a29fda71516eb7a535a5
title: Soil nitrogen: Legume Competition Garden
DOI: 10.17632/22vn5dwksf.1
title: Data for: Composition-Dependence of Stacking Fault Energy in Austenitic Stainless Steels through Linear Regression with Random Intercepts

description: Database of 267 measured stacking fault energies in austenitic alloys (Fe-Mn-C and stainless steels) - collected from the literature.
DOI: 10.6073/pasta/49ac6c7251cd5771e59deb6b5755e2d9
title: Soil nitrate and ammonium: Legume Competition Garden
DOI: 10.6073/pasta/836eb6fd9b0b430d82bbb50804f4b9c1
title: Root biomass data: Legume Competition Garden
DOI: 10.6073/pasta/89b3fadf41e367cbb5131dcc5bdc0874
title: Root carbon/nitrogen data: Legume Competition Garden
DOI: 10.6073/pasta/92fdac46febe728487984ba165852aba
title: Plant aboveground biomass data: Legume Competition Garden
DOI: 10.17632/99bhz5tcmp.1
title: Data for: Methylbenzenes on graphene

description: These files are the final positions resulting from density functional theory calculations of methylbenzenes on graphene. The DFT method used is the consistent-exchange van der Waals method vdW-DF-cx. The code Quantum Espresso was used.
DOI: 10.17632/cpkbbvg32z.1
title: Data for: The Eocene-Oligocene transition in the North Alpine Foreland Basin and subsequent closure of a Paratethys gateway

description: All interpreted directions of paleomagnetic samples can be viewed in the web portal http://paleomagnetism.org/ through import of the Directions.dir file in the interpretation portal. Interpreted vectors are also supplied in the Interpreted_directions.xlsx file. Statistical data can be viewed through import of the Ammer.pmag file in the statistics portal.
DOI: 10.17632/djh4r2m5xd.1
title: Data for: Indiana Bat Maternity Roost Habitat Preference within Midwestern United States Upland Oak-Hickory Forests

description: This data set contains various tree characteristics and landscape properties of Indiana bats’ maternity roost trees located in several Midwest U.S. oak-hickory forest sites.
DOI: 10.17632/sgs7dxccwf.1
title: Data for: Decreased functional connectivity and disrupted neural network in the prefrontal cortex of affective disorders: A resting-state fNIRS study