DOI: 10.6084/m9.figshare.29377937
title: Survey data on the communication behavior of FISIP Undana students, 2024.pdf

description: The study investigates the impact of OOTD fashion content on the fear of missing out (FOMO) phenomenon among Communication Science student groups at Nusa Cendana University. Using social comparison theory, the research uses a quantitative methodology and a survey method to assess the correlation between fashion inspiration and FOMO. this research was conducted in 2025.The analyzed using SPSS, will be elucidated through the lens of social comparison theory. In the validity assessment, the researcher employed the Pearson correlation method, utilizing the comparison between 𝑟count and 𝑟𝑡𝑎𝑏𝑙e at a significance threshold of 0.05. The researcher used SPSS to examine the impact of fashion inspiration content (OOTD) on Instagram on the fear of missing out (FOMO) among Communication Science student gorupsat FISIP Undana. This study examines the impact of fashion inspiration content (Outfit of the Day) on Instagram 's students' Fear of Missing Out (FOMO). The statistical study yielded an R-squared value of 0.435, signifying a positive correlation between the research variables. This finding signifies that fashion inspiration content on Instagram accounts for 43.5% of the development of FOMO sentiments among students, whereas 56.5% is affected by factors beyond the research variables. The extent of this influence demonstrates that persistent exposure to fashion content on Instagram significantly induces anxiety around the fear of losing out on trends. Students who extensively engage with fashion inspiration information often feel a fear of missing out (FOMO) driven by the visual representation of styles and apparel models displayed on social media. External factors, like social circles, societal pressure, and individual psychological traits, all play a role in shaping the intensity of FOMO experiences among students. This study demonstrates a significant association between fashion inspiration content and the appearance of FOMO sensations, evidenced by an R value of 0.660 and an adjusted R-squared of 0.427. The standard error of 2.277 signifies the model's precision in elucidating the relationship among the research variables. These findings elucidate the impact of social media, especially Instagram, on students' perceptions and emotions via incessant visual contentThe Variable X Fashion Inspiration Content (OOTD), comprising 13 assertions, exhibits a correlation range of 0.539 to 0.915. All items are deemed legitimate due to their substantial correlation at the 0.01 significance level. The variable Y, representing FOMO, comprises 8 statements and exhibits a correlation range of 0.302 to 0.653. The initial item is valid at the 0.05 significance level, but the second through eighth items are legitimate at the 0.01 significance level. This sign signifies that the study tool possesses strong measurement efficacy. The reliability test utilizing the Cronbach's Alpha method revealed divergent outcomes for the two variables. The Fashion Inspiration Content (OOTD) variable exhibits a Cronbach's Alpha value of 0.942, indicating high reliability. The FOMO variable exhibits a Cronbach's Alpha value of 0.607, which is acceptable within the parameters of dependability.The results show a significant association (R=0.660) between exposure to fashion information on Instagram and FOMO sensations among college students. The corrected R-squared value of 0.427 indicates that 42.7% of the variance in FOMO is attributable to exposure to fashion inspiration content. The study suggests that engaging with fashion content on social media may elicit anxiety and a sense of obsolescence among college students. Demographic characteristics and Instagram usage levels were found to enhance the correlation between exposure to OOTD content and FOMO. The findings may guide the development of digital media literacy and FOMO mitigation strategies on campus.<br>