DOI: 10.57783/bhk7-0a11
title: Nielsen Annual Ailments, Health, and Wellness Survey

description: Complementary to the Consumer Panel data, this annual survey contains information about panelists’ ailments and shopping they experience during the time surveyed. Researchers must be subscribed to the Consumer Panel dataset to have access to these data, however, there are no additional fees required.



**Years Available:** Beginning in 2011 and including annual updates.



**Panel Size**: 40,000 - 62,000 active panelists (varies by year).



**Types of Data:** Survey questions vary by year, however the following are several categories of information included in this dataset.



**Ailments and Diagnoses: **Panelists report for themselves and/or other household members whether they have experienced different ailments and illnesses. The list includes diabetes, cancer, heart disease, ADHD, obesity, cholesterol problems, and more. Beginning in 2021, Covid-19 is also included in the list. For a full list of ailments, see below.

**Special Diets and Exercise: **Respondents provide information about whether they or other household members follow special diet(s). In addition, the survey asks for information about individual exercise habits. For a full list of special diets, see below.

**Health Treatments:** Related to household member health ailments, the survey collects data on how individuals manage their ailments via medical treatments, exercise, dietary changes, surgery, prescription medication and more.



**Shopping Preferences: **The survey asks panelists for information about how ailments and health concerns affect their shopping behaviors. For example, they ask if shoppers consider product attributes (see list below) when making a purchase decision. In addition, respondents rate their perceptions of health food selections at different retailers.



**Ailments and Conditions Measured** Acid Reflux / GERD / Heartburn Celiac Disease Gluten Sensitivity (but not diagnosed with Celiac Disease) Allergies – food related only (not including gluten sensitivity or Celiac Disease) Allergies (outdoor, hay fever, indoor, seasonal, etc.) Lactose Intolerance Alzheimer’s Disease / Dementia Arthritis Joint / Neck / Back Pain (not Arthritis) Asthma Attention Deficit Disorder/Hyperactivity Autoimmune (Lupus, Graves, etc.) Blood Conditions (e.g., Anemia, Bleeding disorders) Chronic Bronchitis/Pulmonary Disease/COPD/Emphysema Cancer Cholesterol Problems (i.e., High Cholesterol, Triglycerides) Upper Respiratory Illness (RSV, Coronavirus/COVID-19, Flu, Cold, etc.) Pre-Diabetes Diabetes – Type I Diabetes – Type II Gestational Diabetes Depression/Anxiety Dry Eye (loss or reduction of ability to produce tears) Eye Disease (Glaucoma, Cataracts, Macular Degeneration, etc.) Imperfect Vision (i.e., Near or far-sightedness, Astigmatism, etc.) Gum Disease (Gingivitis, Inflammation, Periodontis, etc.) Hair Loss Headache – chronic/tension Headache – migraine Heart Disease / Heart Attack / Angina / Heart Failure High Blood Pressure / Hypertension Insomnia / Sleeplessness Chron’s Disease or Ulcerative Colitis Irritable Bowel Syndrome (IBS) Constipation – chronic Menopause/Perimenopause Muscle Pain / Spasms / Musculoskeletal Pain (e.g. Fibromyalgia) Muscular Dystrophy / Multiple Sclerosis Obesity / Overweight Osteoporosis / Bone Loss Restless Leg Syndrome (RLS) Acne Psoriasis Eczema Other Skin Condition (Skin Rash, Irritation, Dermatitis, etc.) Urinary Incontinence / Overactive Bladder **Special Diets Measured** Vegan Vegetarian Mediterranean WW (Weight Watchers) Atkins Jenny Craig South Beach Dash Whole30 Keto Low sugar Low calorie Low fat Low sodium High fiber Low/no gluten High protein Low carb Paleo Kosher Diabetic diet Intermittent fasting Other **Food Attributes** Heart Healthy Superfoods High protein Natural Organic Non-GMO Grain Free / Gluten Free Nut free Low sugar Low sodium Low fat Kosher Soy presence Vitamins / Minerals presence Free of Artificial ingredients Hormone / Antibiotic Free Contains Probiotics / Kefir Low Glycemic Lactose / Dairy Free Free of high fructose corn syrup High fiber