cometadata/datacite-titles-descriptions-related-identifiers huggingface dataset:
DOI: 10.14457/tu.the.2016.394
title: A study of the key factors influencing Thai growers’ purchase decision of imported cabbage seed

description: This study is a contemporary topic in applied marketing which is relevant to the subject of international business. The objectives of the study are primarily aimed at understanding cabbage market in Thailand, particularly the seed section; secondly, understanding the cabbage seed market structure and supply chains; thirdly, understanding cabbage seed varieties which are currently offered by suppliers from overseas and used in Thailand; and fourthly, identifying the growers’ purchase criteria for cabbage seed in order to meet end-consumers’ needs and expectations.    Data and insights were obtained from primary and secondary research. 11 in-depth interviews were conducted with growers, collectors and fresh produce wholesalers. 5 growers and 3 collectors in Chiang Mai, a main growing area for cabbage, were interviewed. 2 fresh produce wholesalers at Sri Muang Market (Ratchaburi) and 1 fresh produce wholesaler at Talad Thai Market (Bangkok) which sell and distribute fresh produce from Chiang Mai, were interviewed.    The results and recommendations in this report show insightful information that will certainly help all agricultural sectors and interested parties, especially in cabbage seed section, better understand the overall market and the characteristics of cabbage growers. It will also be a guideline to help develop effective marketing strategies and better quality seeds that will satisfy not only the growers, but also the end consumers’ needs and expectations.
DOI: 10.14457/tu.the.2016.395
title: The role of pharmacist on customers’ purchasing decision for non-prescription medications at drugstores in Thailand

description: Community retail pharmacy is a primary source of treatment medications that plays a vital role in delivering quality health care to people. Improper drug use is a circumstance that potentially reduces desired treatment outcomes which can lead to ineffective drug therapy. This is recognized as a critical problem, causing both individual and society suffering and decreasing quality of health life. Most drug-associated harms are avoidable and community pharmacies are assuming an active role in preventing and solving this challenging public health problems among people.The purpose of this research is to identify common problems relating to the inappropriate drug use in pharmacies channel as well as to define how community pharmacists handle these kinds of issues. Mixed methods of both qualitative interviewing and quantitative survey have been used for this study in order to ensure the best way to balance both qualitative and quantitative research. The online survey research was conducted in community pharmacies with the total number of 160 qualified respondents. The result shows that inappropriate drug choice and improper dose/duration use of drug are considered as the most important problems encountered in retail pharmacies setting. In addition, the study also showed that participated pharmacists react differently based on the problem category and its level of seriousness. Although most of the pharmacists are capable of identifying the problems, the studied community pharmacists change their position from not dispensing to dispense those unsuitable options if they fail to convince the patients to accept the correct way of drug therapy. This specific problem management by the pharmacists needs to be more fully studied.
DOI: 10.1285/i22390359v18
title: L'analisi del testo nei processi traduttivi

description: L'idea di fondo del volume è che l'analisi testuale offra al traduttore una consapevolezza dei meccanismi di produzione del significato indispensabile per la riformulazione di quest'ultimo in traduzione, e applicabile a diverse combinazioni linguistiche, ambiti culturali, e processi traduttivi; si ritiene dunque cruciale condurre una riflessione su come possa avvenire tale analisi, e come quest'ultima presenti caratteristiche e vantaggi diversi a seconda della forma comunicativa prescelta e del contesto specifico di applicazione.Scopo primario di questo lavoro è, dunque, esplorare le potenzialità dell'analisi in una varietà di approcci metodologici alla traduzione. La centralità dell'elemento analitico pone in primo piano i metodi fortemente radicati nella linguistica, in particolare la stilistica, l'analisi del discorso, la terminologia, i corpus studies, la sociolinguistica, insieme ad approcci di stampo più culturale e letterario con una forte enfasi sul testo e sulle sue funzioni.
description: This collection of essays is based on the idea that text analysis may provide translators with an awareness of meaning-making processes that is indispensable to convey meaning in translation and that may be applied to a number of linguistic combinations, cultural domains and translation processes. Hence, it seems crucial to reflect on how analysis may be conducted, and how it may present different features and advantages depending on the selected communicative form and on the specific context of application. The main aim of this volume is to explore the potential offered by text analysis in a variety of methodological approaches to translation. The emphasis on analysis foregrounds methods that are deeply rooted in linguistics, such as stylistics, discourse analysis, terminology, corpus studies and sociolinguistics, as well as approaches of a more cultural and literary nature with a strong focus on text and its functions.
DOI: 10.1285/i22390359v18p3
title: Frontespizio
DOI: 10.1285/i22390359v18p5
title: Indice
DOI: 10.14457/tu.the.2016.396
title: Influences on customers’ decision of using Thai herbal medicine in Bangkok area

description: This research aims to understand consumers’ adoption and usage of Thai herbal medicine, to determine consumers’ perception and attitudes towards Thai herbal medicine and to identify factors that can influence the decision-making process when using herbal medicines. Applications of the results of the study will lead to the development of more effective marketing strategies to meet the needs of the target customers.The research utilized both exploratory and descriptive methods. The exploratory research consists of secondary research and in-depth interviews from both users and non-users. The data obtained from exploratory research were used to develop a questionnaire in descriptive research phase. The descriptive research aims to gain statistical evidence to generalize the findings regarding consumers' attitudes, perception and factors that influence the use of Thai herbal medicine. Majority of the 250 respondents responded in descriptive research are female, aged between 20-30 years old, income ranging from THB 24,001- 85,000. They hold at least Bachelor’s degree, live with their parents with no underlying health issues and routinely take some health products. The respondents were divided into three groups by types of Thai herbal medicine usage: 113 current users, 103 ex-users and 34 non-users. It is found that different types of users are associated with different perceptions, attitudes and influences towards using Thai herbal medicine.
DOI: 10.14457/tu.the.2016.397
title: Preferences and behaviors of Thai single women in Bangkok on investing in financial products

description: Changing not only in demographic but also in behavior of consumers in society requires a business to adapt their strategy to suit needs and structures of the market. In Thailand, an increasing rate of single status among Thai women along with a widening gap of male-to-female population is a magnetic trend for business to keep an eye on.“Preferences and Behaviors of Thai Single Women in Bangkok on Investing in Financial Products” has been chosen to be an independent study topic focusing on the issue of society. This study is a contemporary topic in applied marketing. Objectives are not only to explore Thai single women’s financial investment patterns but also to understand preferences and attitudes of Thai single women towards different types of financial products. Finally, to investigate key factors influencing investment decision according to characteristics of Thai single women.Secondary research was gathered through several published data sources such as journal, newspaper, magazine and Internet etc. Furthermore, qualitative analysis was attained by conducting in-depth interviews with five Thai single women aged between 29-40 years, one bank officer and one financial planner in order to get their insights, attitudes, preferences, and initial decision-making factors towards financial products and investments.Followed by descriptive research, quantitative analysis was conducted by surveying 160 female respondents through online questionnaires. Important criteria for the respondents are single status, currently having an investment and living or working in Bangkok. The survey data and statistical procedures were analyzed using Statistical Package for the Social Sciences (SPSS) program.Independent key variables of this study are: (1) Demographics comprising age, income level, occupation and education attainment (2) Investment knowledge and investment confidence (3) Attitude towards financial risk, and (4) Type of financial products. The objective of analyzing four independent variables is to investigate factors influencing investment decision and affecting portfolio size.The research found that investment knowledge and investment confidence are the key factors affecting a one-year investment amount. Investors’ investment preferences for bond, provident fund, stock, mutual fund, asset speculation and derivatives are determined by age, income, occupation, investment experience and risk perception. Key findings from this study will benefit for single women to design their preferable investments, investment-related businesses and for organizations to either improve their product attributes or create marketing strategy to attract single women’s needs.
DOI: 10.1285/i22390359v18p13
title: Analisi del testo e traduzione. Una proposta euristica

description: The article makes the case for a heuristic approach to textual analysis and translation. The various examples discussed in the article, taken from “minor” plays by Shakespeare, highlight the importance of mixing linguistic, cultural, and cognitive perspectives to expose the layered meanings of texts, cope with the difficulties and doubts they trigger, and underscore the hermeneutic import of the translator’s choices for their translation. Such a theoretically sound but not rigid approach would not only allow critics to go beyond such restrictive limits as the artificial separation of linguistic and literary studies; it would also strengthen the hermeneutic dimension of translation as a concrete practice to adapt to the texts’ requests and to account for their complex and multifaceted nature.
DOI: 10.1285/i22390359v18p31
title: Interpretazione dialogica e (s)cortesia. Una prospettiva didattica

description: This article provides a qualitative overview of the challenges posed by language (im)politeness in a dialogue interpreting class. The examples are extracted from a corpus of dialogue interpreting simulations in the Italian-Spanish language pair where Spanish is the foreign language for most of the students.Interpreting involves carrying out several mental activities simultaneously in a situation of communicative urgency. As a result, professionals will have to learn to allocate the mental effort where it is most needed. On the basis of the data, I will try to exemplify how, due to either an imbalance in the distribution of cognitive resources, or mental fatigue, or inadequate translation decisions, or poor language mastery, inexperienced subjects tend to concentrate on the propositional content of utterances while neglecting the sociopragmatics of the interaction. In particular, as regards linguistic (im)politeness, incorrect use of the pronouns of address or the omission of mitigation sometimes produce potentially impolite renditions or, conversely, deliberately impolite source utterances are rendered as polite, censoring the original speaker's intention. Therefore, in some cases, while the interpreted utterances are semantically equivalent to their respective original utterances, they are socio-pragmatically inequivalent. In other cases, they are both semantically and pragmatically inaccurate.
DOI: 10.1285/i22390359v18p47
title: Il linguaggio e la traduzione del turismo accessibile. Uno studio preliminare

description: The aim of this paper is to outline some of the key-features characterising accessible tourism discourse and its translational practices, through the description of the preliminary results of a corpus-based analysis carried out on a selection of tourist texts dedicated to the promotion of destinations, services and attractions addressing tourists with disabilities. Notwithstanding the ethical and commercial importance of accessible tourism, research on the linguistic and translational aspects of this sector is largely missing: the relevant literature on accessible tourism is mainly focused on issues of physical accessibility and barriers and on the economic implications concerning the practical organisation of business activities, services and facilities addressing disabled tourists. Nonetheless, language itself can become a barrier in the context of accessible tourism, particularly if its promotional texts are not 'fully accessible' due to their insufficient distribution and limited availability or the lack of accuracy in their layout and linguistic features, including the scarce number of relating translations. The following analysis will try to propose considerations that may enhance linguistic accuracy in and awareness on the production of accessible tourism promotional texts, to demonstrate how language and translation can become effective tools to overcome those barriers that actually make accessible tourism still 'not very accessible'.
DOI: 10.1285/i22390359v18p7
title: Introduzione

description: This collection of essays is based on the idea that text analysis may provide translators with an awareness of meaning-making processes that is indispensable to convey meaning in translation and that may be applied to a number of linguistic combinations, cultural domains and translation processes. Hence, it seems crucial to reflect on how analysis may be conducted, and how it may present different features and advantages depending on the selected communicative form and on the specific context of application. The main aim of this volume is to explore the potential offered by text analysis in a variety of methodological approaches to translation. The emphasis on analysis foregrounds methods that are deeply rooted in linguistics, such as stylistics, discourse analysis, terminology, corpus studies and sociolinguistics, as well as approaches of a more cultural and literary nature with a strong focus on text and its functions.
DOI: 10.1285/i22390359v18p107
title: Termini e metafore. Traduzione e comparazione interlinguistica

description: Our contribution aims at analysing the role and semiotic functions of terminological metaphors in LSP texts and discourses. Most notably, we will focus on different kinds of metaphorical terms inside specialised languages and on the various problems that these terms may cause in translation processes. The importance of textual genres and of texts specialisation degree, as well as the crucial role of pragmatic and contextual factors, will also be taken into account, as far as translation and comparative cross-linguistic analysis are concerned.
DOI: 10.1285/i22390359v18p125
title: "Full of unearthly energy." Verso una traduzione di W.B. Yeats

description: The promotion and dissemination of literature and of literary culture owes much to the practice of translation, whether intralinguistic, interlinguistic or intersemiotic. The potential of translation to open up to new knowledge rests on the interaction between text analysis and translation practices, that is to say it relies on the interaction between different codes, texts and contexts and the extent to which these can be articulated. The translator acts between the source text and the target text, which are doubly bound in a way that once the process of translation is complete, the TT illuminates back on the ST and a deeper understanding ensues. From the perspective of the literary scholar the ST thus becomes a TT itself. Based on this premise, what follows reflects on the contribution of textual analysis and translation practices to literary knowledge, with specific reference to the translation into Italian of At Stratford-on-Avon by W.B. Yeats (1865-1939).
DOI: 10.1285/i22390359v18p139
title: Bilinguismo di scrittura, autotraduzione e traduzione allografa. Studio di un caso inglese-spagnolo

description: Developing previous researches on the self-translation in Spanish of When I was Puerto Rican by Esmeralda Santiago (1994a), published with the title Cuando era puertorriqueña (1994b), the paper compares some of the translation strategies adopted by Santiago with the approach used by Nina Torres-Vidal in her Spanish version of Almost a Woman (1999a), entitled Casi una mujer (1999b), the second book of Santiago's trilogy. Using examples, we show that in the two works there is considerable similarity in the translation choices adopted, classifiable as décentrée according to the theoretical model proposed by Oustinoff (2001). We argue that the varying forms of authorial role possible in a work of translation do not always depend on the author's degree of bilingualism. A clear demarcation between self-translation and allographic translation does not always exist. In fact, a hybrid 'border country' reflecting the influences of both may exist that generates different forms of collaboration between author and translator.
DOI: 10.1285/i22390359v18p155
title: "Die That gehört dem Menschen." Il Macbeth di Schiller

description: This paper lays the groundwork for an analysis of Friedrich Schiller's adaptation of William Shakespeare's Macbeth as the result of his mature 'Kantian' thinking (1801). For the first time, this study intends to reflect on the relevance of 'Kantianism' to Schiller's translation choices in his German version of Shakespeare's tragedy. In this version the tragic hero, besides demonstrating a manly awareness of his own actions, he experiences the limitedness of time with which his sensitive instinct confronts him.
DOI: 10.1285/i22390359v18p65
title: Il ruolo della trascrizione multimodale nell'analisi e traduzione dell'ibridazione audiovisiva

description: This chapter deals with a research carried out at the University of Salento, which investigates the support of multimodal transcription at the time of analysing and translating the audiovisual texts that are characterised by genre hybridisation. A group of undergraduate students was asked to produce an Italian reformulation of the video A Beginner's Guide to Gender-neutral Restrooms (NBC News), available on YouTube, which displays a peculiar interaction between the journalistic discourse, the humorous one grounded on socio-cultural stereotypes and derogatory representations (Zillman 1983), and the 'video guide' genre. Since the target versions stem from the adoption of an original model of multimodal transcription, this contribution shall help to explore the extent to which the critical analysis (Fairclough 2010) of the linguistic and extralinguistic construction facilitates the awareness of how the locutionary, illocutionary and perlocutionary levels (Austin 1962) are conveyed by means of the fusion of the verbal, visual and acoustic dimensions. Finally, the responses to two questionnaires before and after analysing and adapting the selected video will be considered as well, so as to detail the influence of the type of transcription under discussion on the selection of the most appropriate translation mode.
DOI: 10.1285/i22390359v18p89
title: Stilistica e traduzione. Per un'analisi dei racconti di William Trevor

description: This article seeks to explore the contribution stylistic analysis may offer to the practice of translation. In this context, it argues that the application of a stylistic methodology to translation may represent an asset both for the preliminary analysis preparing the translation process and for the assessment of the translation resulting from it. Particular attention is paid to the special interest area in stylistics of foregrounding in its connection to the linguistics of point of view, since it seems to provide insights useful for preventing or solving frequent translation problems. These considerations are applied to the analysis of passages from William Trevor's collection of short stories Cheating at Canasta and of their Italian published translation. In particular, the foregrounding strategies of the source text do not seem to be adequately conveyed in the Italian version of the stories; therefore, the article proposes alternative translations.
DOI: 10.1285/i22390359v18p171
title: Testo, contesto e scelte traduttive. I culturemi in Nada di Carmen Laforet

description: In recent years, translation scholars have been highly interested in cultural aspects, developing theories and methods for practice – e.g. functionalist theories, the Skopos theory – that have deeply changed the attitude of translators toward texts, in particular literary works. This article is meant to reflect on some strategies adopted in my translation from Spanish into Italian of Carmen Laforet's Nada novel, released in 2004. Particularly, special attention will be given to realia, linguistic units of extreme interest within literary translation, referring to the surrounding physical and sociocultural reality of the source text exerting a direct and crucial influence upon the process of translating.
DOI: 10.1285/i22390359v18p185
title: Sul ruolo delle variazioni linguistiche in Les aventures extraordinaires d'Adèle Blanc-Sec. Francese e italiano a confronto

description: This article aims to investigate the role of linguistic variation in the first two volumes of the French comic Les Aventures extraordinaires d'Adèle Blanc-Sec by Jacques Tardi, published in 1976, and in their Italian translation. After a brief introduction to current translatological views on comics and to the linguistic features of the volumes, the series of comics will be presented, with a special focus on its use of linguistic variation. The aim is to show that a discursive approach to translation paying special attention to the sociolinguistic conditions of text production in the process of text analysis allows us to understand the fundamental role that linguistic variation can play in the diegesis of the story. In the final part, a detailed analysis of the translation strategies adopted in the Italian versions of Tardi's volumes will be conducted to explain how linguistic variation was conveyed in Italian.
DOI: 10.1285/i22390359v18p201
title: Colophon
DOI: 10.4231/r7ff3qj5
title: Painting and the Question of Concepts: Lecture 5, 12 May 1981

description: Lecture given by French philosopher Gilles Deleuze at the University of Paris 8, 12 May 1981. This is lecture 5 of an 8-lecture seminar Deleuze taught between March and June 1981.
DOI: 10.4231/r7pz571r
title: Painting and the Question of Concepts: Lecture 2, 07 April 1981

description: Lecture given by French philosopher Gilles Deleuze at the University of Paris 8, 07 April 1981. This is lecture 2 of an 8-lecture seminar Deleuze taught between March and June 1981.
DOI: 10.4231/r75x273h
title: Painting and the Question of Concepts: Lecture 1, 31 March 1981

description: Lecture given by French philosopher Gilles Deleuze at the University of Paris 8, 31 March 1981. This is lecture 1 of an 8-lecture seminar Deleuze taught between March and June 1981.
DOI: 10.5255/ukda-sn-8179-3
title: National Survey of Sexual Attitudes and Lifestyles, 2010-2012: Biological Data: Secure Access