DOI: 10.5255/ukda-sn-9100-1
title: Cancer Research UK Cancer Awareness Measures, February 2023: Special Licence Access
title: Cancer Awareness Measures: Special Licence Access
title: CAM

description: &lt;p class="x_x_x_x_x_x_Paragraph x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;&lt;span lang="EN-GB" class="x_x_x_x_x_x_TextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;The Cancer Awareness Measure (CAM) was developed in 2007-8 to address the absence of a validated measure of&#160;&lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_AdvancedProofingIssueV2Themed x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;general public&lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;&#160;awareness of cancer&#160;&lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;(&lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;Stubbings&lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;, S., Robb, K., Waller, J., Ramirez, A.,&#160;&lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SpellingErrorV2Themed x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;Austoker&lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;, J., Macleod, U.,&#160;&lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SpellingErrorV2Themed x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;Hion&lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;, S., and Wardle, J. (2009) 'Development of a measurement tool to assess public awareness of cancer',&#8239;British Journal of Cancer,&#8239;101(2), S13-S17.&lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;)&lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_ContextualSpellingAndGrammarErrorV2Themed x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="x_x_x_x_x_x_Paragraph x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;&lt;span lang="EN-GB" class="x_x_x_x_x_x_TextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;The survey includes measures of awareness of signs and symptoms of cancer, cancer risk factors, age-related risk, screening programmes and potential barriers to seeing the GP. Since then, Cancer Research UK (CRUK) has significantly revised and updated the survey, including a wider range of questions and collecting data online instead of face-to-face.&lt;/span&gt;&lt;span class="x_x_x_x_x_x_EOP x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;&#160;&lt;/span&gt;&lt;/p&gt; 
&lt;div class="x_x_x_x_x_x_OutlineElement x_x_x_x_x_x_Ltr x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;
&lt;p class="x_x_x_x_x_x_Paragraph x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;&lt;span lang="EN-GB" class="x_x_x_x_x_x_TextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;CAM data has been collected by CRUK &lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;approximately every&lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt; two years from 2008 to 2019, moving to bi-annual in 2021. A COVID specific CAM was developed in 2020 and 2021 to measure the longitudinal impact of COVID-19 on cancer attitudes and behaviour and understand the contextual influences on cancer attitudes and behaviour during COVID-19. &lt;/span&gt;&lt;/span&gt;&lt;span class="x_x_x_x_x_x_EOP x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt; &lt;/span&gt;&lt;br&gt;&lt;/p&gt;&lt;/div&gt;
&lt;div class="x_x_x_x_x_x_OutlineElement x_x_x_x_x_x_Ltr x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;
&lt;p class="x_x_x_x_x_x_Paragraph x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;&lt;span lang="EN-GB" class="x_x_x_x_x_x_TextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;Further information about the CAM may be found on the Cancer Research UK &lt;/span&gt;&lt;span lang="EN-GB" class="x_x_x_x_x_x_TextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;&lt;span class="xxxxxxtextrun"&gt;&lt;span style="font-size: 10pt; line-height: 107%; font-family: Helvetica, sans-serif; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"&gt;&lt;a href="https://www.cancerresearchuk.org/health-professional/awareness-and-prevention/the-cancer-awareness-measures-cam"&gt;Cancer
Awareness Measure (CAM)&lt;/a&gt; &lt;/span&gt;&lt;/span&gt;&lt;span style="font-size: 10pt; line-height: 107%; font-family: Helvetica, sans-serif; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"&gt;webpage&lt;/span&gt;&lt;span class="xxxxxxnormaltextrun"&gt;&lt;span style="font-size: 10pt; line-height: 107%; font-family: Helvetica, sans-serif; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"&gt;.&lt;/span&gt;&lt;/span&gt; The latest survey will be &lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;validated&lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt; by CRUK in partnership with the Centre for Health Service Studies at The University of Kent in 2023. &lt;/span&gt;&lt;/span&gt;&lt;span class="x_x_x_x_x_x_EOP x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt; &lt;/span&gt;&lt;/p&gt;
&lt;/div&gt;