cometadata/datacite-titles-descriptions-related-identifiers huggingface dataset:
DOI: 10.14457/tu.the.2015.888
title: Exploring effect of humor usage and store ambience on customer satisfaction and impulse purchase in a retail context

description: The study of “exploring effect of humor usage and store ambiance on customer satisfaction and impulse purchase in a retail context” has been chosen as a part of contemporary topic in applied marketing. The main objective of this research is to explore ways of using humor frontline and store ambience in service encounter of apparel business. The field experiment was conducted to examine in the two following aspects: (1) the humorous versus non-humorous service counter and (2) the impact of store ambience between business casual look versus fun and joyful ambience on customer satisfaction and impulse purchase behavior.From the research surveys, both observation and quantitative survey, the humor frontline and store ambience help enhance customers’ in-store experience as well as overall customer satisfaction. Also they motivate impulse purchase behavior. The most impact conditioned results were from the groups of customers who interacted with humorous frontline in fun & joyful ambience, followed by customers who interacted with humorous frontline in business casual store and customer who interacted with non-humorous frontline in fun and joyful store. The less impact conditions are from the groups of customer who interacted with non-humorous frontline in business casual store respectively.(2)The key findings from the research results can be used to help the apparel business in order to develop the strategies for increasing customer satisfaction, creating impulse purchase behavior, and building strong relationship and create customer loyalty. It can also be useful as a guideline for effectively designing a store ambience concept to create positive environment for customers’ experiences at the point of purchase.
DOI: 10.14457/tu.the.2015.889
title: Thailand baby boomers and their dogs: the decision process to purchase in dogs insurance

description: Nowadays, many countries are facing up with shades of grey, aging society, also Thailand. Aging society is the fastest growing demographic and tends to still growth healthy and effective. Social changing makes this segment behaviors tend to having pets to replace a missing child, friend, or spouse. However, current research offers no insight into how unique features in important of elderly human- pets relationship affects to purchase behaviors to buy dogs insurance products. The study features include the level of relationship between pets and elderly’s owners, which focus only dogs, owner’s health conscious, insurance perception that affect to decision making process when buy dogs insurance. This study investigated those features as factors in an offline questionnaires of 200 Thailand elderly pet’s owners which mainly focus in elderly people who owned dogs and cats only who have intention to buy any pets healthcare products. Dependent variables were purchase intentions to buy dogs insurance. The study result showed the significant of multivariate and unvaried from respondent’s feedback questionnaires. Additional qualitative research from in-depth interviews with six elderly’s pets owners and two dogs insurance sales representatives, are supported the questionnaires survey data from 200 off-line respondents, a majority of whom are dog owners who age range 50 to 70 years old and living in Bangkok.  The results from this study should help insurance companies and pet healthcare products industry to improve and support in terms of customer development or any related fields and academic researchers in designing future studies relate to elderly behaviors and psychology between human-dog relationships.
DOI: 10.14457/tu.the.2015.890
title: A study of current situation of music industry and possible ways to revive the business

description: Since revenue of the music industry has started to decline in 1990s, there has been an on-going discussion among music communities whether music is dying or not. This contemporary topic in applied marketing report is created in expectation to answer the question and provide recommendations to key players in the industry. Propositions of the report is verified by using secondary data and in-depth interviews of music experts in Thailand. Data interpretations are carried out to find determinant attribute for all music format and make predictions about future of music as well.Despite all paradigm shift and disruptive distribution technology and business model in music industry, the main key point to increase revenue is surprisingly a basic marketing principle. Consumers are willing to pay for legitimate music only when they like the artist and their songs.
DOI: 10.14457/tu.the.2015.891
title: The impact of special events on customer satisfaction with community shopping malls in Bangkok

description: Nowadays, Thai people have changed their lifestyle to place more emphasis on convenience and relaxation when shopping and dining. These changes made community malls a popular place for hanging out. Over 70 community malls have been built around Bangkok areas to serve these needs, accounting for 18.8% of the overall retail market in 3Q14 and will be increased to 21.8% by the end of 2016. To be more competitive in retail business, all community mall operators try their best to develop and create a uniqueness atmosphere and ambience to provide a pleasing and satisfying experience for their visitors (customers). Creating special events is one tactic that operators use to draw customers’ attention and allow the customer to have novel and exciting experiences while they spend time shopping in community malls.Therefore, this study has the objective to examine the (1) the extent to which special events at community malls increases customer satisfaction, and (2) which attribute/s of a special event have the most impact on satisfaction. The research was conducted using two methods, 1) the exploratory method and 2) the descriptive (quantitative) research method, to explore and describe the consumer perceptions as well as their experience and satisfaction towards the community malls’ service and special events. Statistical data was collected from 251 customers of the community malls in the Bangkok suburban area and analyzed using the Statistical Package for the Social Sciences (SPSS).Overall, the findings of this research suggest that customers are not particularly excited about many of the events currently held by their community malls, but they do appreciate them enough to attend (particularly the holiday-themed festivals and flea markets), and they are slightly more inclined to visit and revisit malls that hold special events. The findings also indicate that customer satisfaction is a precursor to customer loyalty toward community malls, and that special events can play a role in increasing customer satisfaction.
DOI: 10.14457/tu.the.2016.563
title: พฤติกรรมการดูแลสุขภาพทางเพศและอนามัยเจริญพันธุ์และการจัดการตนเองเมื่อมีปัญหาทางเพศและอนามัยเจริญพันธุ์ของวัยรุ่นเร่ร่อนในเขตกรุงเทพมหานคร

description: วัยรุ่นเร่ร่อนมักมีพฤติกรรมเสี่ยงทางเพศ  ซึ่งส่งผลให้เกิดปัญหาทางเพศและอนามัย-เจริญพันธุ์มากมายตามมา การศึกษาวิจัยเชิงพรรณนามีวัตถุประสงค์เพื่อศึกษาระดับพฤติกรรมการดูแลสุขภาพทางเพศและอนามัยเจริญพันธุ์ และอธิบายถึงวิธีการจัดการตนเองของวัยรุ่นเร่ร่อนในกรุงเทพมหานครเมื่อมีปัญหาทางเพศและอนามัยเจริญพันธุ์  โดยกลุ่มตัวอย่างเป็นวัยรุ่นเร่ร่อนอายุ 13-19 ปีที่อาศัยเร่ร่อนตามท้องถนนจำนวน 153 คน  เลือกแบบเจาะจงตามเกณฑ์ที่กำหนด  เก็บข้อมูลด้วยแบบสอบถามพฤติกรรมการดูแลสุขภาพและอนามัยเจริญพันธุ์ซึ่งผ่านการตรวจสอบจากผู้เชี่ยวชาญ 3 ท่าน  ค่า CVI เท่ากับ 0.93  และสัมภาษณ์ตามแนวคำถามเรื่องการจัดการตนเองเมื่อมีปัญหาด้านเพศและอนามัยเจริญพันธุ์ 36 คน วัดค่าความเที่ยงของเครื่องมือโดยใช้สูตรสัมประสิทธิอัลฟาของครอนบาคได้เท่ากับ 0.94 วิเคราะห์ข้อมูลโดยการแจกแจงความถี่ หาค่าร้อยละ ค่าเฉลี่ย และค่าเบี่ยงเบนมาตรฐาน  และการวิเคราะห์เชิงเนื้อหาในข้อมูลคุณภาพผลการวิจัยพบว่า ระดับพฤติกรรมการดูแลสุขภาพทางเพศและอนามัยเจริญพันธุ์ของวัยรุ่นเร่ร่อนมีค่าคะแนนเฉลี่ยโดยรวมเหมาะสมระดับปานกลาง  = 2.14, SD = 0.87 ไม่พบพฤติกรรมที่มีความเหมาะสมในระดับดี  พฤติกรรมที่ไม่เหมาะสมที่สุดคือ  พฤติกรรมการไม่บอกคู่นอนเมื่อมีปัญหาหรือสงสัยว่าเป็นโรคติดเชื้อทางเพศสัมพันธ์  และเมื่อมีปัญหาด้านเพศและอนามัยเจริญพันธุ์  วัยรุ่นเร่ร่อนจะมีการจัดการที่แตกต่างกันตามการรับรู้ความรุนแรงของปัญหาที่ส่งผลกระทบต่อตนเอง จากข้อมูลเชิงคุณภาพพบว่าวัยรุ่นเร่ร่อนจะปล่อยให้หายเองเมื่อมีปัญหาเล็กน้อย  จนกระทั่งความเจ็บป่วยรุนแรงขึ้นหรืออาการแย่ลงจนส่งผลกระทบทำให้ไม่สามารถทำกิจวัตรประจำวันได้  หรือรู้สึกเจ็บปวดมากขึ้น  กลุ่มตัวอย่างจะเลือกจัดการปัญหาด้วยการปรึกษาเพื่อนสนิทหรือค้นหาข้อมูลการรักษาตนเองจากอินเตอร์เน็ต  ทำให้ได้รับการรักษาไม่ถูกต้องและกลายเป็นอันตรายต่อชีวิต และจะเลือกใช้บริการการแพทย์เมื่อมีปัญหาในระดับรุนแรงและรับรู้ว่าไม่สามารถจัดการด้วยตนเองได้แล้วเท่านั้น  วัยรุ่นเร่ร่อนให้เหตุผลว่าไม่ต้องการรับบริการและเชื่อว่าการรักษาไม่สามารถช่วยเหลือตนเองได้ข้อเสนอแนะ  บุคลากรทีมสุขภาพควรให้ความสำคัญในพฤติกรรมการดูแลสุขภาพทางเพศและอนามัยเจริญพันธุ์ของกลุ่มวัยรุ่นเร่ร่อน การบริการเชิงรุกที่เข้าถึงวัยรุ่นเร่ร่อนได้จะช่วยปกป้องวัยรุ่นกลุ่มนี้จากปัญหาทางเพศที่ต้องเผชิญและช่วยปรับปรุงคุณภาพชีวิตของวัยรุ่นเร่ร่อนให้สามารถอยู่ในสังคมได้ต่อไป
DOI: 10.14457/tu.the.2016.564
title: ผลของโปรแกรมการบำบัดความคิดและพฤติกรรมต่อภาวะซึมเศร้าและพฤติกรรมหุนหันพลันแล่นของวัยรุ่นในศูนย์ฝึกอบรมเด็กและเยาวชนเขตกรุงเทพและปริมณฑล

description: ภาวะซึมเศร้าและพฤติกรรมหุนหันพลันแล่นของวัยรุ่นในศูนย์ฝึกอบรมเด็กและเยาวชนอาจเกิดจากความคิดทางลบ ความคิดที่ไร้เหตุผล และการขาดทักษะทางสังคมที่สำคัญโดยเฉพาะขาดการควบคุมตนเอง การช่วยเหลือเพื่อลดภาวะซึมเศร้าและพฤติกรรมหุนหันพลันแล่นเป็นสิ่งสำคัญ การวิจัยกึ่งทดลองนี้มีวัตถุประสงค์เพื่อศึกษาผลของโปรแกรมการบำบัดความคิดและพฤติกรรมต่อภาวะซึมเศร้าและพฤติกรรมหุนหันพลันแล่นของวัยรุ่นที่กระทำความผิด กลุ่มตัวอย่างเป็นวัยรุ่นในศูนย์ฝึกอบรมเด็กและเยาวชนเขตกรุงเทพและปริมณฑลที่มีภาวะซึมเศร้าระดับปานกลางถึงรุนแรงที่สามารถเข้าร่วมกลุ่มบำบัดได้ และมีพฤติกรรมหุนหันพลันแล่นระดับน้อยถึงปานกลาง จำนวน                     60 ราย สุ่มเข้ากลุ่มทดลองและกลุ่มควบคุม กลุ่มละ 30 ราย กลุ่มทดลองได้รับโปรแกรมการบำบัดความคิดและพฤติกรรม จำนวน 10 ครั้ง และการดูแลตามปกติของศูนย์ฝึกอบรมเด็กและเยาวชน ส่วนกลุ่มควบคุมได้รับเอกสารความรู้เกี่ยวกับภาวะซึมเศร้าและพฤติกรรมหุนหันพลันแล่น และการดูแลตามปกติของศูนย์ฝึกอบรมเด็กและเยาวชน การประเมินผลโดยใช้แบบสอบถาม โดยวัดผล 3 ครั้ง คือ ก่อนการทดลอง หลังการทดลองสิ้นสุดทันที และหลังการทดลองสิ้นสุด 4 สัปดาห์ วิเคราะห์ข้อมูลด้วยสถิติความแปรปรวนแบบวัดซ้ำ (repeated measure ANOVA) และสถิติทดสอบที (t-test)ผลการคัดกรองวัยรุ่น 193 ราย ในศูนย์ฝึกอบรมเด็กและเยาวชนทั้ง 2 แห่ง ที่เป็นสถานที่ศึกษาวิจัย พบว่า มีคะแนนเฉลี่ยภาวะซึมเศร้าระดับปานกลางถึงรุนแรง ร้อยละ 43 และ                 มีคะแนนพฤติกรรมหุนหันพลันแล่นระดับน้อยถึงรุนแรง ร้อยละ 100 ในจำนวนนี้มีอยู่ระดับปานกลาง ร้อยละ 77.72ผลการศึกษาพบว่าคะแนนเฉลี่ยภาวะซึมเศร้าและคะแนนเฉลี่ยพฤติกรรมหุนหันพลันแล่น ของกลุ่มทดลองภายหลังการทดลองสิ้นสุดทันที และหลังการทดลองสิ้นสุด 4 สัปดาห์ ต่ำกว่าก่อนการทดลอง และต่ำกว่ากลุ่มควบคุมอย่างมีนัยสำคัญทางสถิติ (p
DOI: 10.14457/tu.the.2015.892
title: Study of consumer preferences and key factors affecting consumer behaviors toward electronic reading

description: This independent research of ‘Study of consumer preferences and key factors affecting consumer behaviors toward electronic reading’ has been taken to focus on the issue of publishing industry in Thailand. This study is a contemporary topic in applied marketing and technology, having its purpose to help publishing industry to understand consumer characteristics and their preferences of receiving and purchasing electronic reading (e-books, e-magazines, online articles/content). Secondary research was gathered to study about current situation of publishing industry and electronic reading market in Thailand. Collected information came from public sources and websites, for example, library resources and technical services, public reports, news, Thai and international websites people visit searching for e-readings. Quantitative analysis was collected, started by conducting in-depth interviews, then key information was used for survey questionnaire, and was accomplished by surveying 386 respondents through online questionnaires. Statistical procedures were run in the Statistical Package for the Social Sciences program (SPSS) and used to summarize outcomes of this research.  Key findings of this study that influence and affect consumer behaviors toward these electronic readings, can be able to provide consumer insights to publishers in Thailand to improve their industry by understanding e-reading trends and to be able to predict future publishing market.
DOI: 10.14457/tu.the.2015.893
title: A study of consumer's attitude toward buying skin care product through drug stores in Thailand

description: Skin care product was predicted to generate revenue of 2.2 Billion US dollars by 2019, a 40% value increase from 2012. A distribution channel was an important factor to drive skin care market growth. Consumers were consider more on distribution channels so it was more important for skin care product sellers to matched channels with the preferences of buyers in order to generated more sale revenue. Regarding skin care market trend, the industry growing rapidly led to created consumer concerns of safety, environmental friendly, and non-animal testing. This all link to new product launch was more in between cosmetic and pharmaceutical product (OTC: over the counter product) as a consequence the distribution channel also shift form traditional store to special store or drug store to meet with changed of consumer behavior to get the product from reliable channel.To focus on special store (drug store) channel, what was the right skin care product that suit the most to sell through drug stores, the research was conducted to meet the following objectives; to understand consumer’s perception on buying skin care product through each distribution channels, to identify consumer profile, to specify skin care product profile in term of skin care type, price and promotion and to determine consumer’s attitudes and behaviors toward buying skin care product which sell through drug stores. Moreover, the research topic is in applied marketing focus on area of marketing knowledge as health opportunities.The data collection covered both exploratory and descriptive research. The samples were people age between 25 – 45 years old who bought skin care product through drug stores in the past 6 months. For exploratory research in-depth interview (male and female) and focus groups were conducted to gain insight information. In addition, questionnaire is used for descriptive research.As a result, consumer perceived drug store as a channels which had reliability of skin care product, high product efficacy and well organize shelf lay out. Consideration factors and skin care product from drug stores were difference in each consumer segment. Consumer segment divided by frequency on buying skin care product; super heavy buyer, heavy buyer, medium buyer and light buyer. Promotion, product efficacy, product ingredient, product information, doctor and pharmacist recommended, packaging, shelf lay out and country of origin, and these all effect to consumer buying decision. In addition, skin care product from drug stores represent for exclusive skin care brand, doctor and pharmacist recommended, convenience store location to buy, product ingredients from natural and non-allergenic and well organize shelf lay out to find product. There still had skin care product attribute which not at all match with important factors effect on consideration buying factors.
DOI: 10.14457/tu.the.2015.894
title: A study of opportunities for developing an online channel presence for hypermarkets in Thailand

description: It goes without saying that internet retailing has been put in a spotlight of Thailand's economy. The growth rose from THB 14.64 billion in 2009 to THB 35.6 billion in 2014 with an expected expansion of 13% for Compound Annual Growth Rate (CAGR). Many businesses have turned to invest on online platforms to increase sales, including successful megastores like Big C and Tesco Lotus. However, reports on online sales show that these hypermarkets have managed to gain no more than 3.7% of total market shares, despite their capacity to invest on marketing. This research will analyze the reasons that Thai hypermarkets have not had a strong online presence. It will identify (1) segmentation of online grocery shoppers, (2) triggers or strategies that are likely to help increase grocery customer's preference of the online alternatives, and (3) barriers that prevent customers from starting or continuing going online for their grocery shopping. Both qualitative and quantitative market study methodologies were adopted. In-depth interviewing and desk research were carried out to collect qualitative information, while survey questionnaires were distributed and analyzed using Statistical Package for the Social Sciences (SPSS) to find quantitative data. The findings of this research could well be useful for entrepreneurs and decision-makers in hypermarket industry in understanding consumer behaviors toward online grocery shopping. The businesses can properly select target groups that match capacities and mandates of the companies, hence, design strategies that practically respond to the market’s needs.
DOI: 10.14457/tu.the.2015.895
title: The study of consumer behavior and selection criteria on alternative taxi service in Bangkok

description: The study of “Consumer behavior and selection criteria on alternative taxi service in Bangkok” has been selected to be an independent study topic which focused on the societal issues. This study is a contemporary topic in applied marketing. The objectives of this study are to understand the customer behavior in term of frequency of using, period of using, purpose of using etc., to determine selection criteria on choosing alternative taxi service and the most important factor that customers concerned, and to compare the customer satisfaction between Uber and Grabtaxi.Both exploratory research and descriptive research were conducted during the study. Qualitative research was collected by conducting a focus group with 5 participants and in-depth interview with 6 alternative taxi users to discover their behaviors, selection criteria, and also their satisfaction toward alternative taxi service in Bangkok. Quantitative research was complete by 126 respondents via both online and offline questionnaires. Lastly, data from quantitative survey was input to SPSS program to gather some essential statistic test.The study showed that the most important factors that people always concern while choosing taxi are safety, driver’s manners, and convenience. In term of customer satisfaction, all ten factors that were studied can explain customer satisfaction by 28%. In addition, the study also compared satisfaction between Uber and Grabtaxi and found that people are more satisfied with Uber than Grabtaxi. The key finding from this study will help both companies to better understand their customers. They could use these data to develop new business strategies to improve their service quality.
DOI: 10.14457/tu.the.2015.896
title: Study the factors that influence men consumers in their purchasing behavior toward the online and promotional marketing of apparel product categories

description: This study is based on the applied marketing in the area of technology marketing knowledge. The first objective is to understand the triggers and barriers of Thai male consumers on apparel purchasing behavior from the online and promotional marketing. The second aim is to identify the factors that can influence Thai male consumers to make an apparel purchase from the online and promotional marketing. Lastly, this study aims to define an effective apparel online and promotional marketing to attract Thai male consumers to influence the decision making process through purchasing process.From a marketing perspective, defining the trigger factors, barrier factors, influence factors, and effective factors for male consumers’ online apparel purchase can provide competitive advantages in marketing plan through marketing implementation toward to marketing execution.There were 303 male respondents participating in this research. 20 male respondents in the observation, 15 male respondents in the focus group, 10 male respondents in the in-depth interview, and 258 male respondents in the quantitative research. The key findings show that the male consumers now purchase apparel product from online channel. A total 84% have experience in online apparel shopping.Male respondents’ barriers are the size of apparel that may not fit their bodies and the need to try before making a purchase. The trigger factors are design and style of the apparel and the discount promotion that can attract male consumers to make a purchase. The key influence factors are friend’s inspiration which can be both in the form of word of mouth and recommendation. Therefore, the effective marketing toward online apparel consists of apparel consistent quality, size, and design. Also what attracts male consumers are the discount promotion between 20%-30% and the reliable delivery service.
DOI: 10.14457/kmutt.res.2010.144
title: การวางแผนการสั่งซื้อใบมีดตัดที่เหมาะสมสำหรับเครื่องจักร CNC EIMA /
DOI: 10.5281/zenodo.1165541
title: Entice Download Speed Measurements

description: A sample of a measurements dataset. Monitoring of a general purpose Cloud storages (e.g. such as AWS S3) is a part of ENTICE Pareto-SLA component. This dataset has been obtained by performing downloads of objects with random data of various sizes, ranging from 1 kB to 1 GB. Each file object has been generated by dd tool: dd if=/dev/urandom of=rand-1M.bin bs=1M count=1. On the server side a Minio S3 server has been setup with a Nginx gateway. The client who performed downloads was residing in the same local 1 Gbps ethernet network as the server. On the server side, network QoS has been controlled through a Linux tc netem tool, emulating various QoS conditions for the packet delay, jitter and packet loss.

The dataset contains the following headers:

Timestamp - the timestamp of a measurement performed.

Client IP - the IP address of a client - anonymised.

Server IP - the IP address of a server - anonymised.

QoS - min|avg|max|stdev|ploss denoting minimum, average and maximum packet round-trip-time (RTT) between the server and the client, respectively, followed by the standard deviation of the RTT and emulated packet loss with the tc tool, expressed as a percentage.

Object size [B] - the size of the file object in bytes.

Download time [s] - the download time of the file object from the client perspective.

Download speed [B/s]  - the ratio (Object size[B]) / (Download time[s]).
DOI: 10.5281/zenodo.1165542
title: Entice Download Speed Measurements

description: A sample of a measurements dataset. Monitoring of a general purpose Cloud storages (e.g. such as AWS S3) is a part of ENTICE Pareto-SLA component. This dataset has been obtained by performing downloads of objects with random data of various sizes, ranging from 1 kB to 1 GB. Each file object has been generated by dd tool: dd if=/dev/urandom of=rand-1M.bin bs=1M count=1. On the server side a Minio S3 server has been setup with a Nginx gateway. The client who performed downloads was residing in the same local 1 Gbps ethernet network as the server. On the server side, network QoS has been controlled through a Linux tc netem tool, emulating various QoS conditions for the packet delay, jitter and packet loss.

The dataset contains the following headers:

Timestamp - the timestamp of a measurement performed.

Client IP - the IP address of a client - anonymised.

Server IP - the IP address of a server - anonymised.

QoS - min|avg|max|stdev|ploss denoting minimum, average and maximum packet round-trip-time (RTT) between the server and the client, respectively, followed by the standard deviation of the RTT and emulated packet loss with the tc tool, expressed as a percentage.

Object size [B] - the size of the file object in bytes.

Download time [s] - the download time of the file object from the client perspective.

Download speed [B/s]  - the ratio (Object size[B]) / (Download time[s]).