DOI: 10.3886/icpsr38818
title: American Health Values Survey II, [United States], 2019-2020
title: Archival Version

description: The Robert Wood Johnson Foundation (RWJF) has a vision to build a Culture of Health (CoH) by making health a shared national priority, one valued and advanced by multiple stakeholders across all sectors of society. This vision embraces a very broadly integrated and comprehensive approach to health, one where well-being lies at the center of every aspect of American life. In 2014, the RWJF commissioned NORC at the University of Chicago to plan and conduct the first American Health Values Survey (AHVS) to understand the extent to which United States adults held views consistent with this vision. The idea was to explore which types of United States adults were more supportive and less supportive of the goal and what the differences were between the more and less supportive groups. To aid in the understanding of these differences, NORC developed a typology of United States adults based on their values and beliefs related to the CoH vision.
Using a large-scale national survey fielded in late 2015 and early 2016, NORC identified six major segments of the population of adults in the United States based on their differing health values and beliefs and developed detailed profiles of each segment that described their pattern of values and beliefs as well as their demographic, political and other characteristics. NORC subsequently replicated the typology development work in five RWJF Sentinel Communities across the nation and also developed a typology of rural America. The same segments, or similar ones, were common across various geographic areas of the United States. Four years have since passed, in which changes occurred in the country. RWJF in 2019 commissioned NORC to conduct a second national, cross-sectional survey (AHVS II) in late 2019 and early 2020.
description: The goal was to assess whether and how the typology might have changed over time since the first American Health Values Survey (AHVSI; ICPSR 37403). In this second study, health value and belief items were added to the survey in order to examine some of the original topics in more detail and to explore a small number of new topics of interest. In addition, new items were added on media usage, trusted health information sources, and organizational affiliations in order to make the results more easily usable by practitioners engaged in public communications and engagement efforts.
description: Data collection was completed with panel members online and with outbound computer-assisted telephone interviewing (CATI). The address based sample (ABS) sample was selected from a sampling frame based on an extract of the United States Postal Service Computerized Delivery Sequence File (CDS), a listing of all households in the United States, which was licensed from the Valassis Vendor. A multi-mode approach for collecting data was implemented for the ABS sample. The sampled addresses were mailed materials inviting potential respondents to complete the questionnaire online via what is known as a "web push" design following the Dillman "Tailored Design Method". If participants did not respond to either web invitation or the reminder postcard, a self-administered questionnaire was mailed. If neither mode elicited any response, the address was matched to a telephone number, and outbound telephone interviewing was conducted.
description: Weights were created for the ABS and AmeriSpeak samples to ensure proper representativeness with respect to the United States population. First, base weights were created that considered the original probabilities of selection. Then, the weights were adjusted to account for non-resolution and non-response at the screening and interview stages. Finally, the weights were raked to ensure that the sum of weights are approximately equal to control totals from the Current Population Survey based on age, gender, race/ethnicity, educational attainment, and Census division (region). Weight trimming was applied to prevent the occurrence of large weights. After the ABS and AmeriSpeak weights were calculated, they were multiplied by the proportion of total interviews contributed by each source. Then the ABS and AmeriSpeak data were combined and implemented an additional round of raking, using the same control totals as in previous steps.
description: Response Rates: Address based sample (ABS): 20.81% Amerispeak: 6.00%
description: The sample design for AHVSII was the same as AHVSI in order to allow comparison of the data across the two waves. A separate national, cross-sectional survey was conducted making use of the sample approaches as in 2016. A dual-frame sampling design was used combining an address-based sample (ABS) (r=4,552) with a sample from AmeriSpeak (r=3,709), a probability-based online national survey panel operated by NORC.
description: Datasets: 
DS0: Study-Level Files
DS1: Public-Use Data
DS2: Restricted-Use Data
description: United States adults aged 18 or older. Smallest Geographic Unit: Zip code
description: computer-assisted telephone interview (CATI); mail questionnaire; self-enumerated questionnaire; telephone interview; web-based surveyFor additional information on the American Health Values Survey II, please visit the American Health Values Survey II website.This collection is related to ICPSR 37403 American Health Values Survey I. For similar study information and characteristics, please refer to both studies.