cometadata/datacite-titles-descriptions-related-identifiers huggingface dataset:
DOI: 10.5281/zenodo.1320218
title: Fuzzy Modelling And Mapping Soil Moisture In Germany, Link To Research Data And Scientific Software

description: Research data and scientific software related to spatio-temporal estimations of ecological soil moisture with available data covering the whole territory of Germany and the Kellerwald National Park (Hesse). Temporal trends of modelled soil moisture for the time period 1961–2070 were statistically analyzed. Soil moisture changes (drying-out) at both national and regional levels were mapped.
description: {"references": ["Nickel S, Schr\u00f6der W 2017. Fuzzy modelling and mapping soil moisture for observed and future periods. An alternative for dynamic modelling at the national and regional scale? Annals of Forest Science 74:71"]}
DOI: 10.5281/zenodo.1320219
title: Fuzzy Modelling And Mapping Soil Moisture In Germany, Link To Research Data And Scientific Software

description: Research data and scientific software related to spatio-temporal estimations of ecological soil moisture with available data covering the whole territory of Germany and the Kellerwald National Park (Hesse). Temporal trends of modelled soil moisture for the time period 1961–2070 were statistically analyzed. Soil moisture changes (drying-out) at both national and regional levels were mapped.
description: {"references": ["Nickel S, Schr\u00f6der W 2017. Fuzzy modelling and mapping soil moisture for observed and future periods. An alternative for dynamic modelling at the national and regional scale? Annals of Forest Science 74:71"]}
DOI: 10.5281/zenodo.1320799
title: Long-Term Moss Monitoring Network For Atmospheric Deposition In Germany, Link To Research Data And Scientific Software

description: Research data and scientific software related to a study that aims to restructure a long-term monitoring network using moss as biomonitor for atmospheric deposition in Germany. Data from the European Moss Survey 2005 and a statistically based methodology including a decision support system were used to design the spatial network for the 2005 survey.
description: {"references": ["Nickel S, Schr\u00f6der W 2017. Reorganisation of a long-term monitoring network using moss as bioindicator for atmospheric deposition in Germany. Ecological Indicators 76:194-206"]}
DOI: 10.5281/zenodo.1320800
title: Long-Term Moss Monitoring Network For Atmospheric Deposition In Germany, Link To Research Data And Scientific Software

description: Research data and scientific software related to a study that aims to restructure a long-term monitoring network using moss as biomonitor for atmospheric deposition in Germany. Data from the European Moss Survey 2005 and a statistically based methodology including a decision support system were used to design the spatial network for the 2005 survey.
description: {"references": ["Nickel S, Schr\u00f6der W 2017. Reorganisation of a long-term monitoring network using moss as bioindicator for atmospheric deposition in Germany. Ecological Indicators 76:194-206"]}
DOI: 10.5281/zenodo.1320813
title: Umstrukturierung Des Deutschen Moos-Monitoring-Messnetzes 2015, Link Zu Forschungsdaten Und Wissenschaftlicher Software

description: Forschungsdaten und wissenschaftliche Software zu einer Studie, welche der Reduzierung des räumlichen Messnetzes des deutschen Moos Monitorings 2005 (728 Standorte) für das Moos Monitoring 2015 (402 Standorte) diente. Die Studie fußt auf einer statistisch begründeten Methodik, welche kombiniert mit einem Entscheidungsmodell für die Standortauswahl 2015 auf Daten des Moos Monitorings 2005 angewendet wurde.
description: {"references": ["Nickel S, Schr\u00f6der W 2017. Umstrukturierung des deutschen Moos-Monitoring-Messnetzes f\u00fcr eine regionalisierte Absch\u00e4tzung atmosph\u00e4rischer Deposition in terrestrische \u00d6kosysteme. In: Schr\u00f6der, W.; Fr\u00e4nzle, O.; M\u00fcller, F. (Hg.): Handbuch der Umweltwissenschaften. Grundlagen und Anwendungen der \u00d6kosystemforschung. Kap. V-1.8. 24. Erg.Lfg., Wiley-VCH, Weinheim:1-46"]}
DOI: 10.5281/zenodo.1320814
title: Umstrukturierung Des Deutschen Moos-Monitoring-Messnetzes 2015, Link Zu Forschungsdaten Und Wissenschaftlicher Software

description: Forschungsdaten und wissenschaftliche Software zu einer Studie, welche der Reduzierung des räumlichen Messnetzes des deutschen Moos Monitorings 2005 (728 Standorte) für das Moos Monitoring 2015 (402 Standorte) diente. Die Studie fußt auf einer statistisch begründeten Methodik, welche kombiniert mit einem Entscheidungsmodell für die Standortauswahl 2015 auf Daten des Moos Monitorings 2005 angewendet wurde.
description: {"references": ["Nickel S, Schr\u00f6der W 2017. Umstrukturierung des deutschen Moos-Monitoring-Messnetzes f\u00fcr eine regionalisierte Absch\u00e4tzung atmosph\u00e4rischer Deposition in terrestrische \u00d6kosysteme. In: Schr\u00f6der, W.; Fr\u00e4nzle, O.; M\u00fcller, F. (Hg.): Handbuch der Umweltwissenschaften. Grundlagen und Anwendungen der \u00d6kosystemforschung. Kap. V-1.8. 24. Erg.Lfg., Wiley-VCH, Weinheim:1-46"]}
DOI: 10.5281/zenodo.1320828
title: Integrität von Waldökosystemen unter Klimawandel und atmosphärischen Stoffeinträgen, Link zu Forschungsdaten

description: Forschungsdaten zur Entwicklung und Anwendung einer Methodik zur Kartierung aktueller Zustände von Waldökosystemen und künftig möglicher Entwicklungen unter Klimawandel und atmosphärischer Stickstoffdeposition. Daten zu Vegetation, Boden, Klimawandel und atmosphärischer Stickstoffdeposition wurden verwendet, um Waldökosystemtypen in Deutschland zu klassifizieren und einen historischen Referenzzustand (1961-1990) zu definieren. Künftige Entwicklungen wurden mit Daten eines regionalen Klimamodells und einem dynamischen Stoffflussmodell (VSD) projiziert.
description: {"references": ["Nickel S, Schr\u00f6der W, Jenssen M, Riediger J 2017. Integrit\u00e4t von Wald\u00f6kosystemen unter dem Einfluss von Klimawandel und atmosph\u00e4rischen Stoffeintr\u00e4gen. In: Schr\u00f6der W, Fr\u00e4nzle O, M\u00fcller F (Hg.). Handbuch der Umweltwissenschaften. Grundlagen und Anwendungen der \u00d6kosystemforschung. Kap. V-1.6. 24. Erg.Lfg., Wiley-VCH, Weinheim:1-26"]}
DOI: 10.5281/zenodo.1320829
title: Integrität von Waldökosystemen unter Klimawandel und atmosphärischen Stoffeinträgen, Link zu Forschungsdaten

description: Forschungsdaten zur Entwicklung und Anwendung einer Methodik zur Kartierung aktueller Zustände von Waldökosystemen und künftig möglicher Entwicklungen unter Klimawandel und atmosphärischer Stickstoffdeposition. Daten zu Vegetation, Boden, Klimawandel und atmosphärischer Stickstoffdeposition wurden verwendet, um Waldökosystemtypen in Deutschland zu klassifizieren und einen historischen Referenzzustand (1961-1990) zu definieren. Künftige Entwicklungen wurden mit Daten eines regionalen Klimamodells und einem dynamischen Stoffflussmodell (VSD) projiziert.
description: {"references": ["Nickel S, Schr\u00f6der W, Jenssen M, Riediger J 2017. Integrit\u00e4t von Wald\u00f6kosystemen unter dem Einfluss von Klimawandel und atmosph\u00e4rischen Stoffeintr\u00e4gen. In: Schr\u00f6der W, Fr\u00e4nzle O, M\u00fcller F (Hg.). Handbuch der Umweltwissenschaften. Grundlagen und Anwendungen der \u00d6kosystemforschung. Kap. V-1.6. 24. Erg.Lfg., Wiley-VCH, Weinheim:1-26"]}
DOI: 10.14457/tu.the.2017.377
title: A study of extensive reading and flow experience among EFL Thai university students

description: This study aims to investigate flow experiences, learning conditions thatenable flow, and EFL Thai university students’ attitudes after exposure to extensivereading for one semester during the academic year 2015. The participants were 68sophomore undergraduate students learning English as a foreign language (EFL) fromthe Faculty of Engineering and the Faculty of Applied Science enrolling in an electiveReading 1 course.The findings from pretest and posttest reading attitude questionnaires, flowstate scales, extensive reading tracking sheets, and semi-structured interviews revealedthat students had flow experiences at a high level while reading extensively in English.Students had positive feelings that extensive reading increased their comfort anddecreased their anxiety at the significance level of 0.05. They also had positive beliefsabout the intellectual benefits. However, the practical value that ER might bringadvantages to students’ studies or future careers was lower in the posttest than in thepretest and there was no significant difference between pretest and posttest in theirbeliefs about English language study benefits.Implications drawn from the findings recommend the use of ER approachin the language classroom to increase students’ positive feelings along with decreasingtheir negative feelings towards reading, and flow experiences also take the importantrole.
DOI: 10.14457/tu.the.2017.378
title: Developing oral communication ability of economics undergraduates through the instruction of learning and communication strategies

description: This study was conducted to investigate the effects of learning and communication strategies (LACS) instruction on EFL undergraduates’ oral communication ability and to explore their attitudes toward the LACS instruction in helping them improve their informative presentation and informal meeting skills. Twenty-three economics undergraduates at a public university in Thailand who enrolled on the Oral English Communication for Economics (OECE) course in the first semester of the 2017 academic year were involved in the study. They were explicitly taught 13 LACSs in class following the 3-stage LACS instruction.Two sets of pre- and post-tests – one set for an informative presentation, and the other for an informal meeting – were employed to collect quantitative data. Then, the paired-samples t-test was used to compare the mean scores of each pre- and post-tests set. Also, Cohen’s d was utilized in order to measure the effects of the LACS instruction. In addition, three instruments, including students’ reflective journals (SRJ), semi-structured focus group interviews, and teacher’s observation notes were employed to obtain qualitative data regarding the students’ attitudes toward the LACS instruction. Descriptive statistics and content analysis were used to analyze the data.The quantitative results of students’ oral communication ability in the informative presentation pre- and post-tests reveal a statistical difference at p &lt; .001 level, with a large effect size (d = 0.89), indicating a large practical significance. In addition, the findings of students’ oral communication ability in informal meeting pre- and post-tests show a statistical difference at p &lt; .001 level, with a large effect size (d = 1.25). Furthermore, the qualitative findings indicate the students’ positive attitudes toward the LACS instruction.Evidently, quantitative and qualitative findings, as revealed in the present study, confirm that the LACS instruction positively affected the economics undergraduates’ oral communication ability and their attitudes toward the LACS instruction. As a result, it is recommended that the 3-stage LACS instruction be implemented to develop students’ oral communication ability, particularly informative presentation and informal meeting skills. In addition, teachers should take into consideration the following aspects when teaching LACSs, including 1) students’ strategy use, 2) their role in facilitating the 3-Stage LACS instruction, and 3) instructional materials for the instruction.
DOI: 10.14457/tu.the.2017.379
title: Millennial mother’s attitude and purchase decision towards e-commerce platform for baby milk products

description: The study of “Millennial Mother's Attitude and Purchase Decision Towards E-Commerce Platform for Baby Milk Products” is an independent study which represents a contemporary topic in applied marketing focusing on society area of marketing knowledge.In Thailand, the total baby products market size represented US$2.2 billion in 2015 and continues to grow 20-30% annually, aligned with increasing number of children representing 15% of total population. Likewise, the world today has become digitally connected which leads to the rise of e-commerce platform and its pricing wars. This change in lifestyle and cost has put pressure on millennial mothers who increasingly scrutinize before making a purchase since they face a wide range of latest baby products and meet the rising costs of nurturing children.To be able to thoroughly understand millennial mother’s attitude and purchasing decision towards e-commerce platform for baby products, both qualitative and quantitative methods will be used in the research. The research will be conducted by using Exploratory Research and Descriptive Research. The survey will be distributed through online channels targeting at Thai millennial mothers aged between 25 - 35 years old with at least one child and have made at least one online purchase transaction within the past month. Similarly, the descriptive research will also use non-probability convenience sampling to recruit qualified respondents. The data analysis for the questionnaire will be done with the Statistic Program for the Social Sciences (SPSS). From the research, 191 respondents are divided into three segments consist of  1. Perfectionist mom: sociable but still incentive and convenient-oriented. 2. Unpredictable mom: doesn’t consider any factors comparing to other segments.3. Uncompromising mom: quality-oriented and not settle for less. The research found that the trigger to purchase towards e-commerce platform is the features which enable better living life as the value for millennial moms essentially offering convenience in terms of payment and logistics confirmed by two out of three segments included perfectionist mom and uncompromising mom. Therefore, this study is designed to obtain better understanding of Thai millennial mother’s attitude and purchase decision on baby products from e-commerce platform. The findings from this study will be very beneficial to the retailers to leverage millennial mothers’ potential to have successful e-commerce business in this dynamic world.
DOI: 10.14457/tu.the.2017.380
title: The study of how to enhance chatbot user experiences in Thailand

description: This study is an applied marketing analysis in an area of technology focuses on customer service delivered via chatbot in Thailand. The study has been commenced from growing number of Thai companies which initiate chatbots for their benefits as a machine agent providing support to chatbot user. The study then conducted to get insightful from both user and prospect user side. The main purpose of this paper is to acknowledge firms of how to enhance chatbot user experience in Thailand. The study achieved the main purpose with three main objectives completion as following; to identify the effective way of enhance chatbot usage in Thailand, to explore customer attitude toward current chatbot and to explore the possibilities of using chatbot to optimize customer satisfaction.In Thailand, chatbots are disruptive technology which belong to introduction stage of marketing implication. There are very few Thai people who normally use chatbot. The study discussed on factor which affect to chatbot user expectation e.g. attitude etc. and user experience e.g. satisfaction or dissatisfaction, the researcher then conducted the qualitative research approach to get insightful of current service experience and customer expectation toward firm service. The research methodology which has been implied to the study are these two methods; exploratory method and descriptive method. The exploratory research was determined of chatbot in term of definition and chatbot implementation due to secondary resource. The descriptive research was conducted with in-depth interviews technique to two group of respondents as following; chatbot user and chatbot prospect user which fragmented into sub-group including non-user who aware of chatbot and non-user who unaware of chatbot. The data collection was accomplished by telephone interview and face-to-face interview. The data analysis was discussed with data reduction and iterative strategy on respondents’ verbatim.The study shows that there are mainly two group of preference to accept the service. One group preferred communicate verbally and the other preferred use text messaging. All respondents have not satisfied with the past experience with service providers by personnel yet. It is an opportunity to draw people to use chatbot in the role that is not need to be delivered service by personnel. However, companies need to carefully consider of the readiness of chatbot usage. If users found it is not ready or useless, they will be discouraged to use chatbot again.   The result will acknowledge reader of how to implement chatbot in the proper way to optimize chatbot utilities providing chatbot user the greater experience and how to avoid any actions which are able to cause company being risk of user dissatisfaction by using chatbot, crucially enough to imprint the inferior experience and to ruin a relationship between customers and companies themselves. Chatbots will be effective tools to execute market strategy, required proper implementation.
DOI: 10.14457/tu.the.2017.381
title: Effectiveness of domestic airlines website towards customer intention to purchase

description: This study is a contemporary topic in an applied marketing. This study focused in the area of technology, particularly, airlines’ website and features provided on website. The objective of the study is to determine an effectiveness of domestic airline website in Thailand towards website satisfaction and customer intention to purchase. The study conducted by using both exploratory research and descriptive research.Customer perception towards key important attributes in using domestic airline website has been explored. Also, the satisfaction towards 34 airline website features has been explored and predicted the overall website satisfaction as well as customer intention to purchase domestic air ticket through airline website. It has been found that accurate information and user-concern related factors are the most important attributes in using domestic airline website. Apart from this, website features which consists of website general usage, flight search and website additional service offering could influence overall domestic airline satisfaction which could potentially lead to an intention to purchase.  Key finding from this research could be used by airline management in order to understand more about their customer perception towards their own websites and help identify website satisfaction and effective features to satisfy customers that could consequently lead to an intention to purchase.
DOI: 10.14457/tu.the.2017.382
title: Influence of Japanese anime on young Thai males toward purchasing behavior of anime figure

description: The anime (Japanese cartoon) had been Thailand since 1965 and grew continuously and blooming for last three years.  Moreover, the influence of the anime had brought many products along with it, and one of them is anime figure.  The anime figure is an avatar of the anime character from its story and allows people to collect and make good use of it.This research was conduct on young Thai male who like to watch anime, age between 15 – 40 years old.  The research used online sampling by allowed the respondents to randomly scan a QR code which would lead to one of four online surveys.  Each candidate would allow doing the questionnaire once only. However, not every people who watch anime and would like to collect anime figure.  From the result showed many factors affect the decision of starting to collect and to buy the next anime figure.   The anime fans did start to collect anime figures not because they liked the anime category but the anime story and its character.  Moreover, the trend seems bright, but the heavy collector who collected many anime figures seem to buy lesser and lesser anime figure in the future.  The anime figure industry has to acquire new customers, and the hobby stores have to find other related product to retain their customers and revenue.  Moreover, other related industry such as tourism and education could use the anime to acquire new customers as the results showed the anime fans watched the anime and would like to travel to Japan and study the Japanese language.
DOI: 10.14457/tu.the.2017.383
title: A study of Thai woman and Bangkok dancing studios: barriers, and motivations to visit, satisfaction, and usage behaviors

description: This research aimed to understand Thai women’s motivations to visit, level of satisfaction, and usage behaviors with regard to dance studios in Bangkok.The first objective was to identify the factors that influence Thai women to participate in dancing in a studio class. The second was to determine the criteria and underlying factors that can be applied in a marketing strategy to add to the benefits of dance studios. To accomplish these goals, secondary research was conducted in order to gather the information related to dancing schools. Also, a qualitative method was used to obtain data through in-depth interviews with dance studio members and non-members. Following this, questionnaires were completed by 120 female respondents and collected. This quantitative data was analyzed by using SPSS and the results were summarized.   The dancing exercise motivation factors in dance studios can be divided into five main reasons: 1) Physical, 2) Emotional, 3) Individual, 4) Health and 5) Social. Afterwards, using factor and cluster analysis, four segments were identified, namely 1) Health party dance, 2) Dance for fitness, 3) Dance for challenge and 4) Dance for life.Based on the results, the “Dance for challenge” segment, who exercise for fun and to challenge their abilities was found to be the largest group of participants. The study shows that they are highly concerned about both cleanliness and friendly teachers. The location of the studio also has a strong impact on them. Nevertheless, other elements of customer satisfaction, such as price, promotion, and the variety of courses can also be developed by the dance studios to enhance their service quality in order to satisfy these customers.
DOI: 10.14457/tu.the.2017.384
title: Thai merit making behavior and its implication on communication plan for NPOs

description: According to National Statistical Office, in 2011, 94.6% of Thai populationare Buddhist. Making merit (especially donation) is one of their usual conduct for thehope of getting something good in return in the future. Moreover, many kind ofdonation is also incentivised by the government i.e. tax deduction (according to theRevenue Department, Ministry of Finance), giving royal medal, etc. to promotedonation. Therefore, there is a huge value of donation in Thailand, as much as 55billion THB in 2013 (ThaiPublica, 2013) Therefore, it is interesting to identify keyfactors that would help NPOs getting more financial support as NPOs also helpdevelop society in the part that is not covered by government support, i.e. disabledanimal, disabled person, etc.Key variables of the study are 1) the donor’s demographic information i.e.age, gender, income level, etc. 2) Thai Buddhist merit making behavior, for exampledonation frequency, average amount of donation per time. 3) psychographic factors,i.e. interests, opinions.The study uses both primary and secondary data source to acquire bothqualitative and quantitative information. The respondent is 267 Buddhist Thai peoplewho always make a donation. The result show that the group that donate the highestaverage amount of donation concern about the receiver’s benefit; the level ofsignificant positive change in receiver’s life and the credibility of the receivingorganization. While the group that donate most frequent pay attention to conveniencein making the donation the most, the more convenient the more frequent they willdonate. Therefore, NPOs should execute marketing campaign that emphasize on theaforementioned factors in order to draw donation towards itself more in terms of bothamount and frequency.