DOI: 10.7910/dvn/xnt9hh
title: Replication Data for: One-Third of Pseudoscience Traffic Comes from Search: A Search Engine Optimization (SEO) Analysis

description: This dataset is from the article titled “One-Third of Pseudoscience Traffic Comes from Search: A Search Engine Optimization (SEO) Analysis.” The data is presented in a CSV table, and the columns are described as follows:

&lt;ul&gt;
 &lt;li&gt;&lt;strong&gt;url:&lt;/strong&gt; The URL of the pseudoscience or pro-science website.&lt;/li&gt;
 &lt;li&gt;&lt;strong&gt;label:&lt;/strong&gt; See “Misinformation Domain List” by Lasser (2022).&lt;/li&gt;
 &lt;li&gt;&lt;strong&gt;source:&lt;/strong&gt; See “Misinformation Domain List” by Lasser (2022).&lt;/li&gt;
 &lt;li&gt;&lt;strong&gt;accuracy:&lt;/strong&gt; See “Misinformation Domain List” by Lasser (2022).&lt;/li&gt;
 &lt;li&gt;&lt;strong&gt;transparency:&lt;/strong&gt; See “Misinformation Domain List” by Lasser (2022).&lt;/li&gt;
 &lt;li&gt;&lt;strong&gt;type:&lt;/strong&gt; See “Misinformation Domain List” by Lasser (2022).&lt;/li&gt;
 &lt;li&gt;&lt;strong&gt;traffic:&lt;/strong&gt; Data on web traffic derived from the online platform Semrush*.&lt;/li&gt;
 &lt;li&gt;&lt;strong&gt;direct:&lt;/strong&gt; Traffic to a domain via URLs entered in a browser’s search bar, saved bookmarks or links from outside a browser (such as PDFs or Microsoft Word documents); Category description provided by Semrush.&lt;/li&gt;
 &lt;li&gt;&lt;strong&gt;referral:&lt;/strong&gt; Traffic to a domain from a hyperlink on another domain (as long as it is not a Social Media domain); Category description provided by Semrush.&lt;/li&gt;
 &lt;li&gt;&lt;strong&gt;organic search:&lt;/strong&gt; Traffic to a domain directly from organic results on a SERP from a search engine such as Google, Bing, DuckDuckGo, etc.; Category description provided by Semrush.&lt;/li&gt;
 &lt;li&gt;&lt;strong&gt;paid search:&lt;/strong&gt; Traffic to a domain driven by text, PLA, local, or any other kind of paid advertisement on a SERP from a search engine such as Google, Bing, DuckDuckGo, etc.; Category description provided by Semrush.&lt;/li&gt;
 &lt;li&gt;&lt;strong&gt;organic social:&lt;/strong&gt; Traffic to a domain from links on social media websites like Facebook, Twitter, Reddit, Pinterest, YouTube, etc.; Category description provided by Semrush.&lt;/li&gt;
 &lt;li&gt;&lt;strong&gt;paid social:&lt;/strong&gt; Traffic to a domain from paid advertisements on social media websites like Facebook, Twitter, Reddit, Pinterest, YouTube, etc.; Category description provided by Semrush.&lt;/li&gt;
 &lt;li&gt;&lt;strong&gt;email:&lt;/strong&gt; Traffic to a domain via email services such as Gmail, Yahoo, iCloud or domains with corporate email addresses.; Category description provided by Semrush.&lt;/li&gt;
 &lt;li&gt;&lt;strong&gt;display ads:&lt;/strong&gt; Traffic driven to a domain through a display or video ad supported by an advertising platform such as GDN or doubleclick.; Category description provided by Semrush.&lt;/li&gt;
 &lt;li&gt;&lt;strong&gt;SEO effort score:&lt;/strong&gt; Overall SEO effort score produced by the search engine optimization (SEO) classification tool mentioned in the paper.&lt;/li&gt;
&lt;/ul&gt;

References:
&lt;ul&gt;
 &lt;li&gt;Lasser, J. (2022). GitHub—JanaLasser/misinformation_domains: Collection of domains that spread misinformation from various sources [Dataset]. GitHub. https://github.com/JanaLasser/misinformation_domains&lt;/li&gt;
 &lt;li&gt;* https://www.semrush.com/&lt;/li&gt;
&lt;/ul&gt;