cometadata/datacite-titles-descriptions-related-identifiers huggingface dataset:
DOI: 10.6084/m9.figshare.14286747.v1
title: COSTS OF MARKETING CHANNELS FLOWS: BUSINESS CASES APPLYING A CHANNEL VALUE CAPTURE ANALYSIS TOOL

description: ABSTRACT Distribution channels are a union of independent organizations involved in the process of making available products and services to consumers. In this process, members of a channel perform marketing flows like storage, promotion, service, negotiation, financing, risk, information, order and payment. The channel members like producers, intermediates and consumers fall within costs to perform these marketing flows. The purpose of this paper is to show and apply a system for distribution channels value capture analysis, based in the marketing flows performance. This was done after a literature review and the study of some models, theories and systems that take into consideration aspects of marketing flows performance and added value as a service output determinant, and contemplates the following steps: 1. weighted marketing flows scores and division of members activities to calculate the normative channel profit share; 2. channel members costs and margins surveys to calculate the real channel profit share and compare to normative profit share; and 3. results analysis and managerial implications for planning and management of marketing channels. The tool was applied on two companies of two different industries, one in the animal feed and the other in the dairy industry, focusing channels structured for selling to retailers. It was possible verify some advantages and limitations of the system as a tool for analyzing and planning marketing channels. In this way, the research outcomes are a channel analysis and evaluation system that could be applied for any company that pursue a conventional channel system, with necessary adaptations to companies or market segment specificities.
DOI: 10.6084/m9.figshare.14286746.v1
title: CHOICE ABOUT ADMINISTRATION PROGRAM: A COMPARATIVE ANALYSIS BETWEEN A PUBLIC AND A PRIVATE INSTITUTION IN THE STATE OF PARAÍBA (PB)

description: ABSTRACT The purpose of this article is to verify the factors that influenced both the students of a public university and from private institution in the State of Paraíba (PB), Brazil, when they choose to get in some Administration course. The research involved 334 students with 194 from public and 140 from private institutions. The students were chosen randomly. An objective questionnaire with 53 questions was used in order to collect the data. The analysis of the data was developed using the SPSS program, through which, distributions of frequencies and the tests non-parametric of Mann-Whitney and Qui-square of Pearson were accomplished. The main reason that took the students to look for enroll an Administration course was to obtain a degree in order to develop a future profession. The more important sources of information used for the choice of this course were the magazines and books about Administration. The most important factors for the choice of this program were the interest for the area, the satisfactory professional development, the safe of this professional position, and obtaining a degree with a whole prospective.
DOI: 10.6084/m9.figshare.14286743.v1
title: INTEGRATING THE ACTIVITY BASED COSTING WITH THE THEORY OF THE CONSTRAINTS: THE APPLICATION OF THE OPERATIONAL ABC IN A CLINIC OF TOOTH TREATMENT

description: ABSTRACT The activity based costing (ABC) has been criticized for its incapacity to give has supported to the based decisions of production in the short-stated period, being, therefore, considered as a systematic of allocation of costs for the long-stated period. Robert Kee, in the article, “Evaluating The Economics of Shorts Long-Run Production Decisions” develops an ABC model, called operational, that incorporates flexible costs of resources of activities and restriction of capacity for decisions of mix excellent of production in the short-stated period. When presenting a hypothetical numerical example, Kee sample that its operational ABC model presents in the short-stated period, superior results to the model of traditional ABC and another ABC model that so only takes in account the capacity restriction. The present article analyzes the model considered for Kee (2001), through its application in a clinic of tooth treatment of the federal public administration, comparing the results gotten for the systematic related one with the found ones for the traditional ABC and the theory of constraints (TOC), applied to the same organization, concluding for the superiority of the model of Kee.
DOI: 10.6084/m9.figshare.14286741.v1
title: AN ANALYSIS OF THE NEW NORWEGIAN CUSTOMER SATISFACTION BAROMETER (NEW NCSB) IN A BRAZILIAN SUPERMARKET CONTEXT

description: ABSTRACT A lot of consumer satisfaction barometers have been proposed by the literature. However, a dilemma is that the validity, the reliability, and the methods used to assess customer satisfaction and related constructs continue to learn, to adapt, and to improve over time. Thus, this paper tries to understand the modifications and improvements proposed by the new NCSB in Brazil. New NCSB is considers one of the last satisfaction barometers projected by the literature. The results showed support to seven from twelve hypotheses proposed by the model. Conclusions and general comments end the paper.
DOI: 10.6084/m9.figshare.14286740.v1
title: CAUSES AND CONSEQUENCES OF THE EXPRESSION OF COMPETENCES AT WORK: UNDERSTANDING THE COMPETENCE CONCEPT

description: ABSTRACT Competence is a complex and multifaceted concept, which may assume different meanings. The objective of this paper is to discuss the nature of the human competence and the main factors that explain its expression at work, based on the framework of cognitive approaches as those related to the attribution of cause, the study of the relations between attitude and behavior and learning in organizations. Similarities and relationships between concepts and proposals from different theoretical approaches are presented, in order to understand the causes and consequences of competence. The influence of learning and organizational support on the development and the mobilization of competences is also discussed. Even thought this concept has emerged in the Business Administration area, some theories, studies and proposals from others areas of knowledge, as Social and Organizational Psychology, may help to interpret and to understand the nature of the human competence and its components. Since the study about this concept is in evidence and its theoretical support still needs empirical inquiry, a research agenda is suggested at the end of the paper.
DOI: 10.6084/m9.figshare.14286737.v1
title: CORPORATE SOCIAL RESPONSABILITY AND ELETROMAGNETIC COMPABILITY IN AN INTERNATIONAL CONTEXT

description: ABSTRACT The present work studies the international certification approaches of quality referred to the Electromagnetic Compatibility (CEM), aimed to the protection of the communication systems. Three reference markets will be analyzed, the European, North American and Japanese, that will allow us to know the current status of regulation, as well as the possible future tendencies of the different areas and production regions in a context of international globalization.
DOI: 10.6084/m9.figshare.14286734.v1
title: MIMETIC ISOMORPHISM IN STRATEGY: A TOOL FOR INVESTIGATION

description: ABSTRACT The aim of this paper is to illustrate how a tool for analyzing strategic positioning, based on Personal Constructs Psychology, may help in identifying strategic isomorphism, adding to a greater integration between institutional and cognitive approaches to strategy. The paper also contributes in the development of research instruments that may be applied in studies of strategy formation under the institutional and cognitive approaches. A convenience sample of 14 small business owner-managers, who were attending an executive education program, supplied information about their firms and competitors. The collected data evidenced the possibility of using the research tool, demonstrating the operationalization and use of repertory grid, that seems to be adequate for evidencing of isomorphic process at the strategic level. The main contribution of the paper is the systematization of procedures for data collection of perceptions of competitors allowing for a lesser degree of interference of researchers’ subjectivity in identifying isomorphic processes.
DOI: 10.6084/m9.figshare.14286732.v1
title: GOALS DEFINITION FOR BANK AGENCIES PERFORMANCE EVALUATION

description: ABSTRACT The present article has the objective to verify if the goals attributed to the bank agencies of a Brazilian institution for performance evaluation are defined in accordance with the variables characteristic of business generation capacity. Regarding the performance presented in 2002, analysis of tree groups are done: agencies that systematically surpass their goals; agencies that present performance in accordance with the expected; and agencies that systematically do not reach their goals. These groups are analyzed in set with 12 groupings of agencies with similar characteristics, identified based on the application of Cluster Analysis. The results point out that the goals attributed to the agencies are coherent with the characteristic variables of this cities business generation potencial. However, for the agencies group that surpass their goals systematically, the study discloses that the goals underestimate their cities and agencies business potencial. The article confirms the Cluster technique contribution for goals attribution.
DOI: 10.6084/m9.figshare.14286729.v1
title: THE LOCALIZATION STRATEGICAL DECISION AND THE TECHNOPOLES BORN: THE CASE SÃO JOSÉ DOS CAMPOS

description: ABSTRACT This paper aims to identify the factors that had motivated the companies if to establish in São José dos Campos. The methodology used for the development of the study, considered the analysis of the speech of collective subject discussion from interviews with managers of situated companies in São José dos Campos. The result of the research proved that the choice of the localization of the companies approaches factors exogenous, centripetal forces and centrifugal machines that influence in the process of taking of decision for the localization and the influence in the regional development. The development of this research made possible the evidence of the positioning of Technopoles of São José dos Campos in the Geopolitical Project of Brazilian Modernity, in the scenes national and international as nucleus of attraction for localization of companies.
DOI: 10.6084/m9.figshare.14286726.v1
title: DEFAULT IN DWELLING FINANCIAL SYSTEM: A STUDY WITH CAIXA ECONÔMICA FEDERAL - CAIXA (FEDERAL SAVING BANK)

description: ABSTRACT Default is one of the main factors bringing great concern to companies today, regardless of their size or invoicing. More than selling, they are concerned about how and when they will receive to assure their own survival. This work has for objective to understand the degree of significance given by borrowers of Caixa Econômica Federal (Caixa) in respect of dwelling default in the State of Pernambuco. It should be pointed out that questionnaires have been answered by defaulting borrowers of this company, located both in the capital and inland of the State of Pernambuco. Results achieved have shown that a small decrease in default was noted from the implementation of the Credit Risk System (Siric), from 2000; however, according to the current indexes and research results, efforts have to be intensified to make indexes fall into acceptable levels.
DOI: 10.6084/m9.figshare.14286725.v1
title: RELATIONSHIP BETWEEN MANAGEMENT ACCOUNTING AND USER SATISFACTION

description: ABSTRACT This article analyzes the relationship between the attributes of a management-accounting information system (MAIS) and satisfaction among the users of a given system. The qualitative characteristics of accounting information, and the particular attributes of the MAIS that is used, contribute to the user satisfaction but a linkage with use/usefulness and user value of management-accounting information must be considered in terms of decision-making. In the presente study, the definitions of MAIS attributes are derived from the constructo provided by Chenhall and Morris (1986) and consolidated by Moores and Yuen (2001). These are applied to data collected in a field study of medium-sized and large Brazilian companies. Data analysis includes multivariate analysis by means of the cluster method. Results indicate that the satisfaction of users of a MAIS increases if the attributes of the system allow users to obtain useful information. Future research can examine which attributes of an MAIS make a greater contribution to the satisfaction of users of accounting information.
DOI: 10.6084/m9.figshare.14286723.v1
title: AN INVENTORY OF THE CHARACTERISTICS OF THE MARKETING SCALES CREATED AND TESTED IN BRAZIL

description: ABSTRACT The scales used in marketing research looking for obtaing reliability data. However, a lot of problems exist when the topic is used a valid and reliable scale. In this context, this paper analyzes the brazilian instruments proposed and validate (just in marketing field). For such purpose, the theory in scale development is discussed (suggestin a summarized figure) and, as consequence, that theory is tested empirically. A total of 26 scales were analyzed in the brazilian marketing field. The results suggested that it is necessary to use more the alternative methods suggested by the theory, such as confirmatory factor analysis and nomological validity.
DOI: 10.6084/m9.figshare.14286722.v1
title: ENTREPRENEURIAL COMPETENCIES OF THE CEO OF TECHNOLOGICAL BASE FIRM: A CASE OF MANAGERIAL SUCCESS

description: ABSTRACT At the Brazilian contemporary business scene, the understanding of behaviors related to entrepreneurial competencies can help the CEO of technological base firm to comprehend attributes that generate value in their interactions with internal and external organizational groups. Competence can be conceived as a characteristic that involves different traces of knowledge, ability and personality. This study is of a qualitative nature, carried out through narratives and interviews related to Miguel Abuhab’s actions - 2003 top high tech entrepreneur. The findings demonstrate the prevalence of his conceptual competence and market vision. The successful entrepreneur is someone highly intuitive, that learns continuously, has creativity and ease to access risks in obscure and uncertain sceneries, that approaches business opportunities through different horizons, and (re)invents him/herself as well as his/her enterprise.
DOI: 10.6084/m9.figshare.14286720.v1
title: BUSINESS-TO-BUSINESS VERSUS BUSINESS-TO-CONSUMER ADVENTISING: AN ANALYSIS OF THE SERVICES AD IN THE BRAZILIAN MAGAZINES

description: ABSTRACT Several types of announcements exist, some are of goods, of ideas and, finally, of services. Being more specific, ad emphasizing services is less used than ad with focus in goods. The present article tests six hypotheses in relation to the comparison of the ad contents with focus business-to-business and business-to-consumer. In the same way, it is also verified the existence of different target in the content elaboration. The seven variables were: announcement type, appeal, headline, quality, price, segmentation and electronic address. The data were obtained from 34 business magazines published in Brazil, totaling a sample of 812 ad; which 29% were to services business-to-business and 71% focus business-to-consumer. The results demonstrated the rejection of just one hypothesis, reinforcing the idea certain characteristics that ad business-to-business possesses. Additional comments and study contributions conclude the article.
DOI: 10.6084/m9.figshare.14286717.v1
title: IMPACTS OF COMPUTERIZATION IN SUPERMARKETS MANAGEMENT

description: ABSTRACT This work is the result of a research made in 27 supermarkets of different sizes. The aim of this survey was to evaluate the impact of the informatization in the management of those companies. The commerce business and particularly the supermarkets have invested less in Information Technology (IT) than the industries and service business. The research methodology used in this work was the survey. The main investigated aspects were: the most important IT structures, the most important IT projects, Critical Success Factors (CSF) for IT projects and the impacts of the informatization in the supermarket operations. The analyses were based on the managers’ perceptions in relation to the aspects which were mentioned above. It was observed that, in general, the medium size supermarkets have client/server network as IT structure. On the other hand, the full size supermarkets use, mostly, the mainframe. Point of sales (POS) was considered the most important IT project among the enterprises, followed by Electronic Funds Transfer (EFT), and finally, Electronic Data Interchange (EDI). According to people who were interviewed, the “high management support” and “integration among the areas of the company” were the most important CSF. Finally, it was realized that the most remarkable impact seen by the managers in the present level of informatization in those supermarkets was the agility in the assistance to the client.
DOI: 10.6084/m9.figshare.14286716.v1
title: AN EXPLORATORY ANALYSIS FROM EMPLOYEES COLLABORATION FOR PERFORMANCE OF THE COLLABORATIVE PLANNING IN KLABIN S.A.

description: ABSTRACT The objective of collaborative planning is the strategical information sharing among members of supply chain for competitive advantage. However, to get competitive performance depends on the employees’ collaboration. Trying to study more in depth this theme, this article of exploratory nature and study case methodology, investigated the level of the relationship between the collaboration of the employees and the collaborative planning performance at the brazilian company of paper and cellulose, Klabin S. A. The research result, analyzed with primary data gotten by interviews, evidenced high relationship level between employees’ collaboration and colaborative planning performance. This result was corroborated by secondary data analysis, collected in official documents of the company. Although it had evidences of positive relationship, this results can not be analyzed just by the employees’ collaboration. The analysis must include other variables as training and professional valuation, managerial skills programme, techniques and tools for management to obtain a better accuracity of the relationship level in each one of them to collaborative planning performance.
DOI: 10.6084/m9.figshare.14286714.v1
title: FOREIGN CAPITAL FLOWS OF PORTFOLIO INVESTMENT IN STOCKS, INTERNATIONAL CRISES AND IBOVESPA

description: ABSTRACT The article analyzes the relation between the Brazilian stock market, measured by the Ibovespa, and the foreign capital flows in the segment of portfolio investment in stocks after the Plano Real. External e internal exchange rate crises were the cause of high volatility in the foreign capital flows, which, under the hypothesis of this article, has influenced systematically the Ibovespa, especially because the capitalization of the Brazilian stock market is small. The hypothesis of an efficient stock market says that the prices of stocks, and with it the Ibovespa, follow a random walk, without systematic influences of other factors. The empirical analysis with econometric models showed that there was some systematic influence of the foreign capital flows in the segment of portfolio investment in stocks on the Ibovespa, a limitation to the efficient market hypothesis of the Brazilian stock market. But the systematic influence might by a temporary phenomenon for the analyzed period, reflecting the high volatility of foreign capital flows caused by external e internal crises.
DOI: 10.6084/m9.figshare.14286711.v1
title: SHARING OF KNOWLEDGE IN BRAZILIAN INCUBATORS ASSOCIATED TO ANPROTEC

description: ABSTRACT The objective of this article is to describe the process of sharing knowledge in Brazilian incubators associated to the National Association of Promoting Entities of Enterprises of Advanced Technologies (Anprotec). As a first step, a panoramic view on the management of knowledge, the sharing of knowledge in organizations and the conceptualization of the incubators of companies is presented. After that, an analysis of the data collected is undertaken, which covers the sharing of knowledge in 33 Brazilian incubators associated to the Anprotec. The list of companies was available in the site of Anprotec and the data were collected through questionnaires sent by e-mail, which had a 18% return. The results of the research indicate that there is a concern with generating, spreading and, above all, sharing information and knowledge on the part of the incubators scrutinized. As to the strategies of sharing, it was verified that lectures, meetings and discussions are the most important ones. Finally, it was observed that the incubators search for people specialized in lecturing or supervising seminars for those events, and stimulate the participation of their employees in regional and national conferences.
DOI: 10.6084/m9.figshare.14286708.v1
title: CHOICE OF SALES CHANNELS IN ELECTRONIC COMMERCE

description: ABSTRACT Electronic commerce in Brazil has become a significant channel for the dissemination, commercialization and distribution of products and services - in terms of physical and financial volume, however there are many gaps in knowledge about the process of choice of sales channels in the online environment. The objective of this work is to appraise and quantify the relevant attributes in the choice of these channels in the Brazilian context. In-depth interviews were conducted with Internet users during the exploratory phase of the research. The evaluation of the importance of these attributes was performed through a survey among purchasers of books in electronic retail stores, using conjoint analysis methodology. The results revealed that the price was the most important attribute, followed by delivery time, positive experience in prior purchases, usability, positive recommendation from friends and the brand name of the site. The implications of these results for marketing are then discussed and suggestions for future research are presented.
DOI: 10.6084/m9.figshare.14286705.v1
title: RETAIL PRIVATE LABEL’S STRATEGIES: A CASE STUDY IN A LARGE BRAZILIAN SUPERMARKET CHAIN

description: ABSTRACT The present study approaches the advantages and risks related to private labels under a retailers’ perspective, as well as the private label strategies and its growth in the Brazilian market. The paper analyses the strategies used by a large Brazilian supermarket chain with regards to its private labels’ management, using the case study method. The results showed the existence of two private label lines of products, with different strategies: one line of light products (proprietary brand) and another line of products that carry the name of the supermarket under study (retail brand endorsement), both classified as using the fantasy positioning strategy.