cometadata/datacite-titles-descriptions-related-identifiers huggingface dataset:
DOI: 10.14457/tu.the.2020.362
title: The study of behavior and perception of the people who consume the ‘boy-love’ media

description: Boy-love’ media has been around Thai society for decades. Until ten years ago, several ‘boy-love’ series were released and started to gain massive popularity from the audiences. The ‘boy-love’ market is no longer specific to the niche but has become the mass market. Presently, several ‘boy-love’ series were released in variety of online platforms and considered as a success. From the launch of LINE TV, the ‘boy-love’ fan base has expanded to 328%. The main audience of the ‘boy-love’ series are in the age between 18-34 years old who are mainly female.Although there are several brands that are hesitant to exploit the ‘boy-love’ trend as their marketing activities due to the fear of negative impact posting to their brand, the other brands are gaining the positive result from using ‘boy-love’ marketing. Its popularity is able to capture marketer’s attention to exploit on this opportunity where a huge pool of audiences is. Variety of marketing scheme has been placed on the ‘boy-love’ series and actors such as celebrity endorsement, social media, and product placement. These models are therefore worth studying regarding of how effective it is by understanding the customer perceptions and behaviors. This study focuses on a group who have watched Thai ‘boy-love’ series. The research used both qualitative and quantitative analysis and involved both exploratory and descriptive research. The exploratory research included secondary data research and in-depth interviews with six respondents, while the descriptive research was completed with 256 respondents in an online questionnaire which the sampling method was non-probability sampling.In summary, the segmentation of the people who watch ‘boy-love’ series can be divided into three groups which are light user, medium user, and heavy user. Social media plays an integral part in gathering the ‘boy-love’ fans as a community. Twitter and LINE TV are the top priority to tackle and exploit this opportunity when targeting the ‘boy-love’ fans. Based on the research result, the marketing scheme should not only focus on the series itself, but the ‘boy-love’ actors are also the critical source that can attract a vast pool of fans and customers. Making internet viral and interesting trailers for ‘boy-love’ series could capture people’s attention. The brand will need a couple that has good chemistry between each other and an interesting storyline to retain the audience. However, the brand should avoid the storyline that is too unrealistic or cliché. Also, the acting skill of the ‘boy-love’ actors are strongly required to be improved. More than half of the respondents have bought the products due to product placement and celebrity endorsement. The use of ‘boy-love’ marketing scheme does not necessarily mean that the audience will always have to buy the sponsored products. It, instead, creates the brand awareness that allows people to acknowledge the product existence, which may or may not extend to the purchase decision.
DOI: 10.14457/tu.the.2020.363
title: A study of the factors influencing Thai Netflix users to be satisfied with the platform

description: According to techsauce, Netflix has been in Thailand since April, 2017 and has captured 30% of the market which is the majority compared to other online movie streaming services. Manager online, Thailand-language daily digital newspaper, said the number of Thai Netflix users is still unknown; however, they predict that Netflix would have more than 500,000 users in 2020.The number of users is one thing; however, to keep the existing paid users satisfied with the platform is also important. It is no doubt that if the users satisfied with the service, there is unlikely for them to cancel subscription. Furthermore, it could make them to spread positive word of mouth which eventually leads to Netflix’s growth revenue.A study of factors influencing Thai Netflix users to be satisfied with the platform is under the theme of international marketing. This study is to understand the factors that influence Thai Netflix users to be satisfied with the platform. Netflix can understand factors and be able to apply the researched data to further create customer engagement/ positive word of mouth. As a consequence, the number of their users will be increasing without spending much on advertising and eventually it means more revenue for Netflix.Research Objectives:1.To identify factors making users be satisfied with the Netflix.2.To identify factors making Netflix subscribers spread positive word of mouth3.To understand customer journey of users and identify touchpoints where value is created/dilutedResearch MethodologyThe research will be conducted by using two designs which are exploratory research and descriptive research by non-probability sampling. The exploratory design contains secondary data, observation, and 6 in-depth interviews in which the interviewees must be Thai Netflix users. These methods will help to roughly identify factors influencing them to be satisfied with Netflix and spread positive word of mouth. The descriptive design will be conducted by distributing 215 questionnaires from an online survey.
DOI: 10.14457/tu.the.2020.364
title: Changes in SMEs restaurant business in Bangkok during and after COVID-19

description: It is widely known that the COVID-19 pandemic has severely affected various industries, particularly the SME restaurant business. The current circumstances seemed to be better last year (2020) but then suddenly at the beginning of 2021, there was accidentally emerged the second wave of COVID-19 in Thailand. The impact of COVID-19 has been increasing noticeably since then. The Thai government decided to lock down the country in some dangerous areas.Generally speaking, the economy in Thailand is forecasted to decline dramatically repeatedly due to the effects of the second wave. Thai government instantly reacted towards the pandemic by issuing lockdown policies in some dangerous areas in order to prevent the explosion of the COVID-19 pandemic that has impacted the economy and industries severely. Also, the Thai government decided to offer several campaigns providing free money on the We win, We love each other campaign (give a limited-budget for free to people who are in the suffering criteria) and Pay half campaign (sharing half of the total cost), in order to support people who severely got effect from the pandemic and also to encourage consumers to eat out. However, there are a huge number of SME restaurants that could not resist the second wave crisis and ought to permanently close down their businesses.The objectives of this research are the COVID -19 effects on SME restaurant business, the understanding of motivation, beliefs, attitudes, and feelings of SME restaurant owners/managers. The impactful knowledge of SME restaurant operations in order to help operate restaurant business effectively during and after COVID-19.The exploratory research was used in this study to gain insight into the motivations, beliefs, attitudes, and feelings of SME restaurant owners/managers. Secondary research and in-depth interviews were used in the exploratory research. The obtained data from the secondary and in-depth interviews were used to analyze the typical among each source, indicating how the sources vary, compiling distributions of the data set, explaining the differences between groups of data sources, and making estimations, predictions, and forecasts for data sources.The results showed that they were five key factors that would support SME owners/managers to manage a restaurant productively which are following the updated trends and the needs of consumers, maintain the high level of food, the standard process on sanitizing a restaurant, re-arranging meal kits, prices and packaging to satisfy consumers and also improving the owners/managers skills on four areas which are accounting, marketing and sales, communication, and the most important one, adaptability. The recommendation from the researcher was summarized from each stage of research.
DOI: 10.14457/tu.the.2020.366
title: A study of Thais’ attitudes toward telepharmacy

description: This study aims at analyzing Thai’s attitude toward telepharmacy, a newly adopted medicinal platform among pharmacies in Thailand. Secondary research, from numerous published reliable sources, was used to gather data and gain insights related to the attitudes of Thais toward telepharmacy. Primary research was later used to collect data from 30 in-depth interviews.It found that attitudes do play the vital role of the telepharmacy adoption as only the distance of pharmacies alone that seems to be the key factor for attracting customers is not the knockout strategy for customer adoption. Instead, reliability, pricing strategies, and convenience have proved to be more effective.Challenges for pharmacies to cope with are, therefore, based on the effective way to convince customers to adopt the telepharmacy service by providing more economic products, lower delivery expense, and convenience including time-saving services.
DOI: 10.14457/tu.the.2020.367
title: Financial literacy and retirement saving for Thai millennials

description: The issue of insufficient retirement savings is important to both individuals and community, and it can have far-reaching implications for the nation. This analysis assists in determining the reasons to segment and the factors that can enable Thai millennials to save for better financial planning. The division of financial literacy is largely described by two standards: 1. Financial literacy score from fundamental; a higher score indicates a more literate population. 2. They are better prepared for their own retirement.The higher financial literacy group save more for contingencies. First, they want to ensure they have a financial reserve in case of an emergency the financial literacy section tells us that having a monthly savings plan is a critical profitability is above average. Prospective budget training is part of the financial planning curriculum the financial literacy aspirational goal is 1 million to 5 million showers. They start to become interested in financial instruments and spend more money as they age If the respondent has friends or family members who invest in investment funds, they are more aware of the financial knowledge. Uncertain income has a negative effect on the amount of knowledge they can learn about finance. As a result, the most financial literacy group is likely interested in financial education. Financially savvy investors are looking to place their money in businesses. The majority of the population is in debt with debt ranging from 20% to 50% of their income. The more informed people are about their options for retirement, the more likely they are to consider the new investment product. The more years of Thai millennials employment have, the more likely they are to consider an alternative retirement product acceptable.Finally, mind-awareness of financial literacy is important in shaping people's thoughts and actions. Peculiar education forms the capacity of millennials in the early years. Invite the party of friends to invest when knowledge-based tactics such as incentive to save marketing spend can be employed
DOI: 10.14457/tu.the.2020.369
title: ปัจจัยที่มีผลต่อประสิทธิภาพการเบิกจ่ายงบประมาณของกรมทางหลวง สังกัดส่วนกลาง

description: การศึกษานี้ มีวัตถุประสงค์เพื่อศึกษาประสิทธิภาพของการเบิกจ่ายงบประมาณ วิเคราะห์ปัจจัยที่ส่งผลต่อประสิทธิภาพเบิกจ่ายงบประมาณของกรมทางหลวง สังกัดส่วนกลาง และนำผลการศึกษามาใช้เป็นข้อเสนอแนะหรือแนวทางในการแก้ปัญหาและอุปสรรคในการเบิกจ่ายงบประมาณในอนาคตต่อไป โดยการใช้เทคนิค Chi – square และ Gamma ในการวิเคราะห์ข้อมูลจากแบบสอบถามจำนวน 144 ชุด ระหว่างเดือนสิงหาคม 2563 ถึงเดือนพฤศจิกายน 2563 ผลการศึกษาพบว่าประสิทธิภาพการเบิกจ่ายงบประมาณของกรมทางหลวง สังกัดส่วนกลาง มีประสิทธิภาพการเบิกจ่ายอยู่ในระดับสูง โดยปัจจัยด้านทักษะความรู้ ความสามารถและชำนาญงานและปัจจัยด้านการวางแผนการทำงาน มีผลในทิศทางบวกต่อประสิทธิภาพการเบิกจ่ายงบประมาณของกรมทางหลวง สังกัดส่วนกลาง
DOI: 10.14457/tu.the.2020.370
title: คุณสมบัติที่จำเป็นในโปรแกรมบริหารจัดการกระดาษทำการสำหรับผู้สอบบัญชีที่ไม่ใช่สำนักงานสอบบัญชีขนาดใหญ่

description: การศึกษานี้มีวัตถุประสงค์เพื่อ (1) ศึกษาคุณสมบัติที่จำเป็นในโปรแกรมบริหารจัดการกระดาษทำการสำหรับผู้สอบบัญชีที่ไม่ใช่สำนักงานสอบบัญชีขนาดใหญ่ และ (2) ศึกษาแนวทางในการพัฒนาโปรแกรมบริหารจัดการกระดาษทำการ สำหรับผู้สอบบัญชีที่ไม่ใช่สำนักงานสอบบัญชีขนาดใหญ่ โดยใช้ระเบียบวิธีวิจัยเชิงคุณภาพ เก็บรวบรวมข้อมูลด้วยการสัมภาษณ์เชิงลึกกลุ่มตัวอย่างเป็นผู้สอบบัญชีที่ไม่ใช่สำนักงานสอบบัญชีขนาดใหญ่ และผู้ที่เป็นคณะกรรมการวิชาชีพบัญชีด้านการสอบบัญชี ของสภาวิชาชีพบัญชี ในพระบรมราชูปถัมภ์ จำนวนรวม 6 คน ได้มาจากการเลือกตัวอย่างแบบสุ่มตามวัตถุประสงค์ ผลการศึกษาศึกษาพบว่า (1) คุณสมบัติที่จำเป็นในโปรแกรมบริหารจัดการกระดาษทำการสำหรับผู้สอบบัญชีที่ไม่ใช่สำนักงานสอบบัญชีขนาดใหญ่ จำแนกเป็นคุณสมบัติทั่วไป จำนวน 3 ด้าน คุณสมบัติด้านการบริหารจัดการ จำนวน 9 ด้าน และคุณสมบัติด้านระเบียบวิธีสอบบัญชี จำนวน 3 ด้าน (2) แนวทางในการพัฒนาโปรแกรมบริหารจัดการกระดาษทำการสำหรับผู้สอบบัญชีที่ไม่ใช่สำนักงานสอบบัญชีขนาดใหญ่ ควรมีโครงสร้างหลักของโปรแกรม มี 9 ส่วน ได้แก่ ระบบรักษาความปลอดภัยและควบคุมการแก้ไขข้อมูล กระดาษทำการอิเล็กทรอนิกส์ ระบบปรับปรุงงบทดลอง ระบบเชื่อมโยงกระดาษทำการ ระบบติดตามความคืบหน้าของงานหรือตัวชี้วัดที่สำคัญแบบเรียลไทม์ ระบบการเก็บไฟล์อิเล็กทรอนิกส์ ระบบวิเคราะห์ข้อมูลช่วยตรวจสอบบัญชี ระบบประเมินความเสี่ยงด้านการตรวจสอบ และระบบควบคุมการปฏิบัติตามมาตรฐานสอบบัญชี
DOI: 10.5258/soton/d1941
title: Changes in tissue composition and load response after transtibial amputation indicate biomechanical adaptation

description: Dataset for article in "Annals of Biomedical Engineering" titled "Changes in Tissue Composition and Load Response After Transtibial Amputation Indicate Biomechanical Adaptation".
DOI: 10.5066/p91nxacc
title: Geochemical data including mercury for subsamples of deep cores from the Cache Creek Settling Basin, Yolo County, California

description: Sediment cores were collected in the Cache Creek Settling Basin (CCSB), Yolo County, California, during October 2011 at 10 locations (borehole sites) and during August 2012 at 5 other locations. Total core depths ranged from approximately 4.6 to 13.7 meters (15 to 45 feet), with penetration to about 9.1 meters (30 feet) at most locations. Detailed subsampling (3-centimeter intervals) was done at total of seven locations: six along an east-west transect in the southern part of the Cache Creek Settling Basin and at one in the northern part of the basin for analyses of total mercury; organic content; and cesium-137, which was used for dating. This data release reports results of the analyses of each subsample of these sediment cores, including associated quality-assurance and quality-control data.
DOI: 10.3886/e149944
title: Data for "Free Maternal Health Services and Childhood Mortality: Evidence from Rwanda"

description: A dataset and code for "Free Maternal Health Services and Childhood Mortality: Evidence from Rwanda"
DOI: 10.3886/e149944v1
title: Data for "Free Maternal Health Services and Childhood Mortality: Evidence from Rwanda"

description: A dataset and code for "Free Maternal Health Services and Childhood Mortality: Evidence from Rwanda"
DOI: 10.5281/zenodo.5510141
title: Dataset gathered in HLU6 – UC05 (TC05) - CROSSBOW PROJECT

description: Monitored voltages (kV), active power (MW) and reactive power(MVAr).
DOI: 10.5281/zenodo.5510140
title: Dataset gathered in HLU6 – UC05 (TC05) - CROSSBOW PROJECT

description: Monitored voltages (kV), active power (MW) and reactive power(MVAr).
DOI: 10.5281/zenodo.5510150
title: Improving neuropsychiatric symptoms following stroke using virtual reality: A case report

description: Post-stroke cognitive impairment occurs frequently in patients with stroke, with a 20% to 80% prevalence. Anxiety is common after stroke, and is associated with a poorer quality of life. The use of standard relaxation techniques in treating anxiety in patients undergoing post-stroke rehabilitation have shown some positive effects, whereas virtual reality seems to have a role in the treatment of anxiety disorders, especially when associated to neurological damage. A 50-year-old woman, smokers, affected by hypertension and right ischemic stroke in the chronic phase (i.e., after 12 months by cerebrovascular event), came to our observation for a severe anxiety state and a mild cognitive deficit, mainly involving attention and visuo-executive processes, besides a mild left hemiparesis. Anxiety in a patient with ischemic stroke. Standard relaxation techniques alone in a common clinical setting or the same psychological approach in an immersive virtual environment (i.e., Computer Assisted Rehabilitation Environment – CAREN). The patient's cognitive and psychological profile, with regard to attention processes, mood, anxiety, and coping strategies, were evaluated before and after the 2 different trainings. A significant improvement in the functional and behavioral outcomes were observed only at the end of the combined approach.The immersive virtual reality environment CAREN might be useful to improve cognitive and psychological status, with regard to anxiety symptoms, in post-stroke individuals.
DOI: 10.5281/zenodo.5510149
title: Improving neuropsychiatric symptoms following stroke using virtual reality: A case report

description: Post-stroke cognitive impairment occurs frequently in patients with stroke, with a 20% to 80% prevalence. Anxiety is common after stroke, and is associated with a poorer quality of life. The use of standard relaxation techniques in treating anxiety in patients undergoing post-stroke rehabilitation have shown some positive effects, whereas virtual reality seems to have a role in the treatment of anxiety disorders, especially when associated to neurological damage. A 50-year-old woman, smokers, affected by hypertension and right ischemic stroke in the chronic phase (i.e., after 12 months by cerebrovascular event), came to our observation for a severe anxiety state and a mild cognitive deficit, mainly involving attention and visuo-executive processes, besides a mild left hemiparesis. Anxiety in a patient with ischemic stroke. Standard relaxation techniques alone in a common clinical setting or the same psychological approach in an immersive virtual environment (i.e., Computer Assisted Rehabilitation Environment – CAREN). The patient's cognitive and psychological profile, with regard to attention processes, mood, anxiety, and coping strategies, were evaluated before and after the 2 different trainings. A significant improvement in the functional and behavioral outcomes were observed only at the end of the combined approach.The immersive virtual reality environment CAREN might be useful to improve cognitive and psychological status, with regard to anxiety symptoms, in post-stroke individuals.
DOI: 10.25386/genetics.14600349
title: Supplemental Material for Omran et al., 2021

description: Supplementary material: S1 Figure. The effect of different stresses on strains expressing Rha1-GOF. S2 Figure. RNAseq analysis of Rha1-GOF. S3 Figure. Rha1 strains grow normally on media without arginine. S4 Figure. One copy of Rha1 restores the filamentation morphology in rha1 Δ/Δ. S1. Table: Candida albicans strains used in this study. S2. Table: Oligonucleotides used in this study. S3 Table. GO term analysis of Rha1-GOF. S4 Table. ChIP-chip data and Transcription profiling data of Rha1GOF. <br><br>
DOI: 10.25386/genetics.14600349.v1
title: Supplemental Material for Omran et al., 2021

description: Supplementary material: S1 Figure. The effect of different stresses on strains expressing Rha1-GOF. S2 Figure. RNAseq analysis of Rha1-GOF. S3 Figure. Rha1 strains grow normally on media without arginine. S4 Figure. One copy of Rha1 restores the filamentation morphology in rha1 Δ/Δ. S1. Table: Candida albicans strains used in this study. S2. Table: Oligonucleotides used in this study. S3 Table. GO term analysis of Rha1-GOF. S4 Table. ChIP-chip data and Transcription profiling data of Rha1GOF. <br><br>
DOI: 10.25919/yh1n-0n53
title: Parkes observations for project P595 semester 2021APRS_17

description: We propose to continue the PULSE@Parkes project in which high school students from Australia and around the World use the Parkes radio telescope in a remote observing model to observe and analyse pulsar data. The data from some PULSE@Parkes observations are used to support the space missions, other observations supplement the P456 Pulsar Timing Array project and the remainder were chosen in order to make a detailed analysis of pulsar timing irregularities and intermittency.
DOI: 10.6084/m9.figshare.16536150
title: Allore et al. DATA from Seeing in the swamp: hydrogen sulfide inhibits eye metabolism and visual acuity in a sulfide-tolerant fish

description: Supplemental Data
DOI: 10.6084/m9.figshare.16536150.v1
title: Allore et al. DATA from Seeing in the swamp: hydrogen sulfide inhibits eye metabolism and visual acuity in a sulfide-tolerant fish

description: Supplemental Data
DOI: 10.5281/zenodo.5510211
title: An integrative cognitive rehabilitation using neurologic music therapy in multiple sclerosis

description: Multiple sclerosis (MS) is a demyelinating disease, affecting both the sensorimotor and cognitive systems. The typical pattern of cognitive impairment includes reduced speed of information processing, decreased phonological and semantic speech fluency, deficits in verbal and visual episodic memory, as well as attention and executive dysfunctions. We aimed to investigate the influence of the neurologic music therapy (NMT) on mood, motivation, emotion status, and cognitive functions in patients with MS. Methods: Thirty patients with MS were randomly divided in 2 groups: the control group (CG) undergoing conventional cognitive rehabilitation (CCR), 6 times a week for 8 weeks, and the experimental group (EG) undergoing CCR 3 times a week for 8 weeks plus NMT techniques, performed 3 times a week for 8 weeks. All the participants were submitted to the same amount of treatment. Each patient was evaluated before (baseline: T0) and immediately after the end of each training (T1). Main outcomes measures: We used as main outcome measure: the brief repeatable battery of neuropsychological test to assess various cognitive abilities; and the multiple sclerosis quality of life-54 (MSQoL-54). Results: Both the groups benefit from 8 weeks of CR. In particular, the EG got better results in cognitive function, with regard to selective reminding test long term storage (<em>P</em> &lt; .000), long term retrieval (<em>P</em> = .007), and delayed recall of the 10/36 spatial recall test (<em>P</em> = .001), as compared with the CG. Moreover, the improvement in emotional status, motivation, mood and quality of life (with regard to the mental component; <em>P</em> &lt; .000) was more evident in the EG. Conclusions: NMT could be considered a complementary approach to enhance CCR in patients affected by MS.