DOI: 10.5255/ukda-sn-9275-2
title: Cancer Research UK Cancer Awareness Measures, September 2023: Special Licence Access
title: Cancer Awareness Measures: Special Licence Access
title: CAM

description: &lt;p class="x_x_x_x_x_x_Paragraph x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;&lt;span lang="EN-GB" class="x_x_x_x_x_x_TextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;The Cancer Awareness Measure (CAM) was developed in 2007-8 to address the absence of a validated measure of&#160;&lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_AdvancedProofingIssueV2Themed x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;general public&lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;&#160;awareness of cancer&#160;&lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;(&lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;Stubbings&lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;, S., Robb, K., Waller, J., Ramirez, A.,&#160;&lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SpellingErrorV2Themed x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;Austoker&lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;, J., Macleod, U.,&#160;&lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SpellingErrorV2Themed x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;Hion&lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;, S., and Wardle, J. (2009) 'Development of a measurement tool to assess public awareness of cancer',&#8239;British Journal of Cancer,&#8239;101(2), S13-S17.&lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;)&lt;/span&gt;&lt;span class="x_x_x_x_x_x_NormalTextRun x_x_x_x_x_x_ContextualSpellingAndGrammarErrorV2Themed x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="x_x_x_x_x_x_Paragraph x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;&lt;span lang="EN-GB" class="x_x_x_x_x_x_TextRun x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;The survey includes measures of awareness of signs and symptoms of cancer, cancer risk factors, age-related risk, screening programmes and potential barriers to seeing the GP. Since then, Cancer Research UK (CRUK) has significantly revised and updated the survey, including a wider range of questions and collecting data online instead of face-to-face.&lt;/span&gt;&lt;span class="x_x_x_x_x_x_EOP x_x_x_x_x_x_SCXW231365023 x_x_x_x_x_x_BCX0"&gt;&#160;&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;CAM data have been collected by CRUK approximately every two years from 2008 to 2019, moving to bi-annual in 2021. The COVID-specific CAM was developed in 2020 and 2021 to measure the longitudinal impact of the COVID-19 pandemic on cancer attitudes and behaviour and to understand the contextual influences on cancer attitudes and behaviour during the COVID-19 pandemic.
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Further information about the CAM may be found on the &lt;a href="https://www.cancerresearchuk.org/health-professional/awareness-and-prevention/the-cancer-awareness-measures-cam-plus#CAM_Use3" target="_blank"&gt;
Cancer Research UK Cancer Awareness Measures&lt;/a&gt; (CAMs) webpage.&lt;br&gt;&lt;br&gt;For the second edition (February 2025), the data file has been updated with two new ethnicity variables.
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