cometadata/datacite-titles-descriptions-related-identifiers huggingface dataset:
DOI: 10.13130/rd_unimi/zbysir/8v2fyy
title: Maggio_1900_Pagina_108.jpg

description: Bulletin of 1900/05/27
DOI: 10.3535/a24-34s-5cc
title: Plusia festucae (Linnaeus, 1758)

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.3535/m9b-txw-l2v
title: Diacrisia sannio (Linnaeus, 1758)

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.6084/m9.figshare.30213841
title: Small RNA mediated regulation of cross-kingdom gene expression in sugar beet genotypes resistant and susceptible to rhizomania

description:   
Rhizomania in sugar beet causes significant yield and sucrose loss worldwide. The disease is caused by Beet necrotic yellow vein virus (BNYVV) and vectored by the plasmodiophorid, <em>Polymyxa betae</em>. Resistance to rhizomania in commercial cultivars is currently dependent upon the use of <em>Rz1 </em>and<em> Rz2</em> resistant genes in sugar beet. We have developed an ethyl methanesulfonate (EMS) mutant breeding line (KEMS12; PI672570) that is highly resistant to rhizomania. Using rhizomania resistant (R) and susceptible (S) sugar beet breeding lines, natural infection, and comprehensive RNA sequencing, we have identified the accumulation of a unique set of sncRNAs derived from both the sugar beet plant and the BNYVV virus during active infection that may have possible regulatory roles in the resistance and/or susceptibility to rhizomania. Examples of target genes that are differentially expressed in the roots and leaves at early and late infection stages in sugar beet by plant derived miRNAs include <em>Bevul.9G209500</em> (cytoplasm related catalytic activity), <em>Bevul.2G095700</em> (potassium transporter) and <em>Bevul.9G160600</em> (zinc finger), that were up-regulated in the R line (vs. S). Viral derived sncRNAs predominantly originated from RNA1 and RNA2 and targeted a subset of 69 sugar beet genes with overall expression that showed a strong negative correlation with higher sncRNA abundance. The results presented here for the first time demonstrate putative roles of sugar beet miRNAs in rhizomania resistance, and BNYVV derived sncRNAs and small peptides as potential pathogenicity factors.
DOI: 10.6084/m9.figshare.30213841.v1
title: Small RNA mediated regulation of cross-kingdom gene expression in sugar beet genotypes resistant and susceptible to rhizomania

description:   
Rhizomania in sugar beet causes significant yield and sucrose loss worldwide. The disease is caused by Beet necrotic yellow vein virus (BNYVV) and vectored by the plasmodiophorid, <em>Polymyxa betae</em>. Resistance to rhizomania in commercial cultivars is currently dependent upon the use of <em>Rz1 </em>and<em> Rz2</em> resistant genes in sugar beet. We have developed an ethyl methanesulfonate (EMS) mutant breeding line (KEMS12; PI672570) that is highly resistant to rhizomania. Using rhizomania resistant (R) and susceptible (S) sugar beet breeding lines, natural infection, and comprehensive RNA sequencing, we have identified the accumulation of a unique set of sncRNAs derived from both the sugar beet plant and the BNYVV virus during active infection that may have possible regulatory roles in the resistance and/or susceptibility to rhizomania. Examples of target genes that are differentially expressed in the roots and leaves at early and late infection stages in sugar beet by plant derived miRNAs include <em>Bevul.9G209500</em> (cytoplasm related catalytic activity), <em>Bevul.2G095700</em> (potassium transporter) and <em>Bevul.9G160600</em> (zinc finger), that were up-regulated in the R line (vs. S). Viral derived sncRNAs predominantly originated from RNA1 and RNA2 and targeted a subset of 69 sugar beet genes with overall expression that showed a strong negative correlation with higher sncRNA abundance. The results presented here for the first time demonstrate putative roles of sugar beet miRNAs in rhizomania resistance, and BNYVV derived sncRNAs and small peptides as potential pathogenicity factors.
DOI: 10.13130/rd_unimi/cea2oy/hcg0aa
title: Marzo_1888_Pagina_001.jpg

description: Bulletin of 1888/03/01
DOI: 10.13130/rd_unimi/ewftha/0y98wq
title: Maggio_1906_Pagina_095.jpg

description: Bulletin of 1906/05/24
DOI: 10.3535/vtx-dh1-gc0
title: Drepana falcataria (Linnaeus, 1758)

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.13130/rd_unimi/6g4l2b/5sv7ye
title: Maggio_1904_Pagina_107.jpg

description: Bulletin of 1904/05/27
DOI: 10.13130/rd_unimi/cea2oy/4ksonf
title: Marzo_1888_Pagina_002.jpg

description: Bulletin of 1888/03/01
DOI: 10.13130/rd_unimi/zbysir/yqgpgn
title: Maggio_1900_Pagina_109.jpg

description: Bulletin of 1900/05/28
DOI: 10.3535/3s0-anf-lvm
title: Drepana falcataria (Linnaeus, 1758)

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.13130/rd_unimi/6g4l2b/ypmcvc
title: Maggio_1904_Pagina_108.jpg

description: Bulletin of 1904/05/27
DOI: 10.13130/rd_unimi/ewftha/nzfnnx
title: Maggio_1906_Pagina_096.jpg

description: Bulletin of 1906/05/24
DOI: 10.3535/g3l-h4e-bce
title: Lycaena Fabricius, 1807

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.3535/qr4-tkq-b55
title: Argynnis paphia (Linnaeus, 1758)

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.13130/rd_unimi/6g4l2b/z4dbui
title: Maggio_1904_Pagina_109.jpg

description: Bulletin of 1904/05/28
DOI: 10.13130/rd_unimi/cea2oy/qipt87
title: Marzo_1888_Pagina_003.jpg

description: Bulletin of 1888/03/01
DOI: 10.13130/rd_unimi/ewftha/bncc4f
title: Maggio_1906_Pagina_097.jpg

description: Bulletin of 1906/05/25
DOI: 10.13130/rd_unimi/zbysir/enqyr0
title: Maggio_1900_Pagina_110.jpg

description: Bulletin of 1900/05/28
DOI: 10.3535/1zz-xh8-8z7
title: Eudonia lacustrata Panzer, 1804

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.3535/b1j-96v-fzf
title: Lycaena Fabricius, 1807

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.13130/rd_unimi/zbysir/e28pza
title: Maggio_1900_Pagina_111.jpg

description: Bulletin of 1900/05/28
DOI: 10.3535/5qh-az9-f4n
title: Autographa gamma (Linnaeus, 1758)

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.13130/rd_unimi/6g4l2b/10jigv
title: Maggio_1904_Pagina_110.jpg

description: Bulletin of 1904/05/28
DOI: 10.13130/rd_unimi/cea2oy/05daq3
title: Marzo_1888_Pagina_004.jpg

description: Bulletin of 1888/03/01
DOI: 10.13130/rd_unimi/ewftha/cqogrh
title: Maggio_1906_Pagina_098.jpg

description: Bulletin of 1906/05/25
DOI: 10.3535/1h8-x5g-ttg
title: Agrochola (Anchoscelis) Guenée, 1839

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.3535/7fr-2zt-1f8
title: Amphipoea oculea Linnaeus, 1761

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.13130/rd_unimi/6g4l2b/wblo9d
title: Maggio_1904_Pagina_111.jpg

description: Bulletin of 1904/05/28
DOI: 10.13130/rd_unimi/cea2oy/merjza
title: Marzo_1888_Pagina_005.jpg

description: Bulletin of 1888/03/02
DOI: 10.13130/rd_unimi/ewftha/joucw2
title: Maggio_1906_Pagina_099.jpg

description: Bulletin of 1906/05/25
DOI: 10.13130/rd_unimi/zbysir/cdtzho
title: Maggio_1900_Pagina_112.jpg

description: Bulletin of 1900/05/28
DOI: 10.3535/3mk-kr7-830
title: Ipimorpha subtusa ([Denis & Schiffermüller], 1775)

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.3535/5rv-92p-vgt
title: Aricia artaxerxes (Fabricius, 1793)

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.13130/rd_unimi/6g4l2b/sxbc4q
title: Maggio_1904_Pagina_112.jpg

description: Bulletin of 1904/05/28
DOI: 10.13130/rd_unimi/cea2oy/vte9pi
title: Marzo_1888_Pagina_006.jpg

description: Bulletin of 1888/03/02
DOI: 10.13130/rd_unimi/zbysir/ieza4q
title: Maggio_1900_Pagina_113.jpg

description: Bulletin of 1900/05/29
DOI: 10.3535/84v-x61-5qa
title: Parastichtis suspecta Hübner, 1809

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.3535/jmg-f4r-tn4
title: Pediasia aridella Thunberg, 1788

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.13130/rd_unimi/ewftha/cagyjs
title: Maggio_1906_Pagina_100.jpg

description: Bulletin of 1906/05/25
DOI: 10.13130/rd_unimi/zbysir/3r2pgt
title: Maggio_1900_Pagina_114.jpg

description: Bulletin of 1900/05/29
DOI: 10.3535/wt8-shn-m44
title: Orthosia (Monima) populeti Fabricius, 1781

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.13130/rd_unimi/6g4l2b/zksuun
title: Maggio_1904_Pagina_113.jpg

description: Bulletin of 1904/05/29
DOI: 10.13130/rd_unimi/cea2oy/ltwvwl
title: Marzo_1888_Pagina_007.jpg

description: Bulletin of 1888/03/02
DOI: 10.13130/rd_unimi/ewftha/icnhpw
title: Maggio_1906_Pagina_101.jpg

description: Bulletin of 1906/05/26
DOI: 10.13130/rd_unimi/zbysir/sbk2ly
title: Maggio_1900_Pagina_115.jpg

description: Bulletin of 1900/05/29
DOI: 10.3535/k93-trn-pgc
title: Spaelotis ravida [Denis & Schiffermüller], 1775

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.3535/pr6-xbj-xel
title: Polyommatus icarus (von Rottemburg, 1775)

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.13130/rd_unimi/6g4l2b/gs09rx
title: Maggio_1904_Pagina_114.jpg

description: Bulletin of 1904/05/29
DOI: 10.13130/rd_unimi/cea2oy/dlzcmv
title: Marzo_1888_Pagina_008.jpg

description: Bulletin of 1888/03/02
DOI: 10.13130/rd_unimi/zbysir/dlk3t6
title: Maggio_1900_Pagina_116.jpg

description: Bulletin of 1900/05/29
DOI: 10.3535/9lv-0dn-ztj
title: Plusia festucae (Linnaeus, 1758)

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.3535/k4g-hpp-nvs
title: Cyaniris semiargus (von Rottemburg, 1775)

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.13130/rd_unimi/cea2oy/zeb8bm
title: Marzo_1888_Pagina_009.jpg

description: Bulletin of 1888/03/03
DOI: 10.13130/rd_unimi/ewftha/qubbgw
title: Maggio_1906_Pagina_102.jpg

description: Bulletin of 1906/05/26
DOI: 10.13130/rd_unimi/6g4l2b/gxoygx
title: Maggio_1904_Pagina_115.jpg

description: Bulletin of 1904/05/29
DOI: 10.13130/rd_unimi/ewftha/gsv4yx
title: Maggio_1906_Pagina_103.jpg

description: Bulletin of 1906/05/26
DOI: 10.13130/rd_unimi/zbysir/soodcl
title: Maggio_1900_Pagina_117.jpg

description: Bulletin of 1900/05/30
DOI: 10.3535/7k9-42d-4a9
title: Cucullia absinthii (Linnaeus, 1761)

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.3535/z08-enj-v2n
title: Amphipoea fucosa Freyer, 1830

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.13130/rd_unimi/6g4l2b/4dqhnd
title: Maggio_1904_Pagina_116.jpg

description: Bulletin of 1904/05/29
DOI: 10.13130/rd_unimi/cea2oy/rfd0xz
title: Marzo_1888_Pagina_010.jpg

description: Bulletin of 1888/03/03
DOI: 10.3535/rm3-m4d-ydx
title: Argynnis paphia (Linnaeus, 1758)

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.3535/x2x-8jg-bgn
title: Parastichtis suspecta Hübner, 1809

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.13130/rd_unimi/cea2oy/hnd17j
title: Marzo_1888_Pagina_011.jpg

description: Bulletin of 1888/03/03
DOI: 10.13130/rd_unimi/ewftha/res7xe
title: Maggio_1906_Pagina_104.jpg

description: Bulletin of 1906/05/26
DOI: 10.13130/rd_unimi/zbysir/ixonnk
title: Maggio_1900_Pagina_118.jpg

description: Bulletin of 1900/05/30
DOI: 10.3535/qxd-6wj-36c
title: Anthocharis cardamines (Linnaeus, 1758)

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.13130/rd_unimi/6g4l2b/iiqku4
title: Maggio_1904_Pagina_117.jpg

description: Bulletin of 1904/05/30
DOI: 10.13130/rd_unimi/ewftha/zcz5cr
title: Maggio_1906_Pagina_105.jpg

description: Bulletin of 1906/05/27
DOI: 10.13130/rd_unimi/zbysir/svwei3
title: Maggio_1900_Pagina_119.jpg

description: Bulletin of 1900/05/30
DOI: 10.3535/g3r-t2c-v3y
title: Cupido minimus Füssly, 1775

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.3535/h9r-624-7kn
title: Euxoa (Euxoa) tritici Linnaeus, 1761

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.13130/rd_unimi/6g4l2b/ba0wnh
title: Maggio_1904_Pagina_118.jpg

description: Bulletin of 1904/05/30
DOI: 10.13130/rd_unimi/cea2oy/n67nts
title: Marzo_1888_Pagina_012.jpg

description: Bulletin of 1888/03/03
DOI: 10.3535/7jq-4fj-hbe
title: Ochropacha duplaris (Linnaeus, 1761)

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.3535/8qk-r3x-x0m
title: Gonepteryx rhamni (Linnaeus, 1758)

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.13130/rd_unimi/6g4l2b/ehzeh9
title: Maggio_1904_Pagina_119.jpg

description: Bulletin of 1904/05/30
DOI: 10.13130/rd_unimi/cea2oy/vmjqqr
title: Marzo_1888_Pagina_013.jpg

description: Bulletin of 1888/03/04
DOI: 10.13130/rd_unimi/ewftha/zbwul0
title: Maggio_1906_Pagina_106.jpg

description: Bulletin of 1906/05/27
DOI: 10.13130/rd_unimi/zbysir/gud8db
title: Maggio_1900_Pagina_120.jpg

description: Bulletin of 1900/05/30
DOI: 10.3535/9p2-5a7-pqx
title: Anthocharis cardamines (Linnaeus, 1758)

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.13130/rd_unimi/ewftha/drao0n
title: Maggio_1906_Pagina_107.jpg

description: Bulletin of 1906/05/27
DOI: 10.13130/rd_unimi/zbysir/hpfi5i
title: Maggio_1900_Pagina_121.jpg

description: Bulletin of 1900/05/31
DOI: 10.3535/25x-blm-2kz
title: Standfussiana lucernea Linnaeus, 1758

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.3535/sdp-rrb-xvz
title: Mesapamea Heinicke, 1959

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.13130/rd_unimi/6g4l2b/fnxe60
title: Maggio_1904_Pagina_120.jpg

description: Bulletin of 1904/05/30
DOI: 10.13130/rd_unimi/cea2oy/hpkdiv
title: Marzo_1888_Pagina_014.jpg

description: Bulletin of 1888/03/04
DOI: 10.13130/rd_unimi/ewftha/cuvy2b
title: Maggio_1906_Pagina_108.jpg

description: Bulletin of 1906/05/27
DOI: 10.3535/d3m-djk-jsq
title: Diachrysia chrysitis (Linnaeus, 1758)

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.3535/gx8-de5-x09
title: Gortyna flavago [Denis & Schiffermüller], 1775

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.13130/rd_unimi/6g4l2b/wh5kn2
title: Maggio_1904_Pagina_121.jpg

description: Bulletin of 1904/05/31
DOI: 10.13130/rd_unimi/zbysir/zzywo9
title: Maggio_1900_Pagina_122.jpg

description: Bulletin of 1900/05/31
DOI: 10.3535/xjm-anl-rhs
title: Cyaniris semiargus (von Rottemburg, 1775)

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.13130/rd_unimi/cea2oy/4jwv8f
title: Marzo_1888_Pagina_015.jpg

description: Bulletin of 1888/03/04
DOI: 10.13130/rd_unimi/ewftha/ggvqcb
title: Maggio_1906_Pagina_109.jpg

description: Bulletin of 1906/05/28
DOI: 10.13130/rd_unimi/zbysir/4dx1st
title: Maggio_1900_Pagina_123.jpg

description: Bulletin of 1900/05/31
DOI: 10.3535/6x6-bqd-8ax
title: Eupsilia transversa Hufnagel, 1766

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.3535/lfp-2jr-2xg
title: Phycitodes albatella Ragonot, 1887

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.13130/rd_unimi/6g4l2b/pntvan
title: Maggio_1904_Pagina_122.jpg

description: Bulletin of 1904/05/31
DOI: 10.13130/rd_unimi/cea2oy/4ziorn
title: Marzo_1888_Pagina_016.jpg

description: Bulletin of 1888/03/04
DOI: 10.13130/rd_unimi/ewftha/wwxnxj
title: Maggio_1906_Pagina_110.jpg

description: Bulletin of 1906/05/28
DOI: 10.3535/a05-k99-9z0
title: Mythimna (Mythimna) straminea Treitschke, 1825

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.13130/rd_unimi/6g4l2b/8cnlgm
title: Maggio_1904_Pagina_123.jpg

description: Bulletin of 1904/05/31
DOI: 10.13130/rd_unimi/zbysir/xwmhfh
title: Maggio_1900_Pagina_124.jpg

description: Bulletin of 1900/05/31
DOI: 10.15468/dl.wvf7ry
title: Occurrence Download

description: A dataset containing 1 species occurrences available in GBIF matching the query:
{
 "and" : [
 "TaxonKey is one of (Mytella speciosa, Modiola speciosa, Modiolus planatus, Modiolus speciosus)",
 "HasCoordinate is true",
 "BasisOfRecord is one of (Observation, Machine Observation, Human Observation, Occurrence evidence)",
 "OccurrenceStatus is Present",
 "Year is greater than or equal to 1950"
 ]
}

 The dataset includes 1 records from 1 constituent datasets; see https://api.gbif.org/v1/occurrence/download/0057900-251120083545085/datasets/export for details.
 
Data from some individual datasets included in this download may be licensed under less restrictive terms.
DOI: 10.3535/k25-fv5-8rt
title: Patania Moore, 1888

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.3535/ptl-mn0-gen
title: Orthosia (Orthosia) incerta Hufnagel, 1766

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.13130/rd_unimi/6g4l2b/tvvvom
title: Maggio_1904_Pagina_124.jpg

description: Bulletin of 1904/05/31
DOI: 10.13130/rd_unimi/cea2oy/vfyft3
title: Marzo_1888_Pagina_017.jpg

description: Bulletin of 1888/03/05
DOI: 10.13130/rd_unimi/ewftha/grtnbz
title: Maggio_1906_Pagina_111.jpg

description: Bulletin of 1906/05/28
DOI: 10.3535/4dx-60p-v3d
title: Eumedonia eumedon (Esper, 1780)

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.13130/rd_unimi/cea2oy/lkp33y
title: Marzo_1888_Pagina_018.jpg

description: Bulletin of 1888/03/05
DOI: 10.13130/rd_unimi/ewftha/jryrpa
title: Maggio_1906_Pagina_112.jpg

description: Bulletin of 1906/05/28
DOI: 10.13130/rd_unimi/zbysir/i8ecox
title: Marzo_1900_Pagina_001.jpg

description: Bulletin of 1900/03/01
DOI: 10.3535/qht-w4a-ysk
title: Agriphila inquinatella [Denis & Schiffermüller], 1775

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.3535/wml-78p-zqn
title: Lymantria (Lymantria) monacha (Linnaeus, 1758)

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.5281/zenodo.17973856
title: The Influence of TikTok Content Creators, Perceived Value, and Brand Image on Consumer's Purchase Intention

description: Social media is rapidly developing, and this has substantially transformed how consumers, especially the Generation Zs and Millennials, relate with brands and make buying decisions. One of the most prominent of such platforms has become TikTok, and content creators have become the key to the formation of the way young digital consumers think and behave. This paper analyses how the TikTok content creators, perceived value, and brand image affect the purchase intentions of the Gen Z and Millennial users. The quantitative approach has been selected, and the data in a survey will be gathered among active users of Tik Tok representatives of these generations who have seen the promotional messages presented by the creators. The data is analysed through structural equation modelling (SEM) to determine the direct and indirect associations between the variables. It is anticipated that the study will add to the existing literature on the digital influence processes of younger consumer segments, and the role of perceived value and brand image as the mediating variables of purchase intention will be demonstrated. Moreover, the study has practical implications on influencer marketing on TikTok to provide understanding of the strategies to the marketers and companies aiming to enhance the level of engagement, brand perception, and purchase intent among Gen Zs and Millennials youths.
DOI: 10.13130/rd_unimi/6g4l2b/8ef9oe
title: Marzo_1904_Pagina_001.jpg

description: Bulletin of 1904/03/01
DOI: 10.13130/rd_unimi/ewftha/o3gy3z
title: Maggio_1906_Pagina_113.jpg

description: Bulletin of 1906/05/29
DOI: 10.13130/rd_unimi/zbysir/2oyrhx
title: Marzo_1900_Pagina_002.jpg

description: Bulletin of 1900/03/01
DOI: 10.3535/ket-7gc-kz2
title: Caradrina (Paradrina) selini Boisduval, 1840

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.5281/zenodo.17973855
title: The Influence of TikTok Content Creators, Perceived Value, and Brand Image on Consumer's Purchase Intention

description: Social media is rapidly developing, and this has substantially transformed how consumers, especially the Generation Zs and Millennials, relate with brands and make buying decisions. One of the most prominent of such platforms has become TikTok, and content creators have become the key to the formation of the way young digital consumers think and behave. This paper analyses how the TikTok content creators, perceived value, and brand image affect the purchase intentions of the Gen Z and Millennial users. The quantitative approach has been selected, and the data in a survey will be gathered among active users of Tik Tok representatives of these generations who have seen the promotional messages presented by the creators. The data is analysed through structural equation modelling (SEM) to determine the direct and indirect associations between the variables. It is anticipated that the study will add to the existing literature on the digital influence processes of younger consumer segments, and the role of perceived value and brand image as the mediating variables of purchase intention will be demonstrated. Moreover, the study has practical implications on influencer marketing on TikTok to provide understanding of the strategies to the marketers and companies aiming to enhance the level of engagement, brand perception, and purchase intent among Gen Zs and Millennials youths.
DOI: 10.13130/rd_unimi/6g4l2b/kfm2td
title: Marzo_1904_Pagina_002.jpg

description: Bulletin of 1904/03/01
DOI: 10.13130/rd_unimi/cea2oy/skzg93
title: Marzo_1888_Pagina_019.jpg

description: Bulletin of 1888/03/05
DOI: 10.13130/rd_unimi/ewftha/sxf5nh
title: Maggio_1906_Pagina_114.jpg

description: Bulletin of 1906/05/29
DOI: 10.3535/147-frk-s3b
title: Catoptria falsella [Denis & Schiffermüller], 1775

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.13130/rd_unimi/cea2oy/rhs6k5
title: Marzo_1888_Pagina_020.jpg

description: Bulletin of 1888/03/05
DOI: 10.13130/rd_unimi/zbysir/janhwm
title: Marzo_1900_Pagina_003.jpg

description: Bulletin of 1900/03/01
DOI: 10.3535/zz9-q9j-x6q
title: Pararge Hübner, 1819

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.
DOI: 10.13130/rd_unimi/6g4l2b/dwfdma
title: Marzo_1904_Pagina_003.jpg

description: Bulletin of 1904/03/01
DOI: 10.13130/rd_unimi/ewftha/plzskj
title: Maggio_1906_Pagina_115.jpg

description: Bulletin of 1906/05/29
DOI: 10.13130/rd_unimi/zbysir/tkzn71
title: Marzo_1900_Pagina_004.jpg

description: Bulletin of 1900/03/01
DOI: 10.3535/1ta-rdm-6ct
title: Agrochola (Anchoscelis) Guenée, 1839

description: Digital Specimen for the physical specimen hosted at Finnish Museum of Natural History.