title: ÐÐ½Ð°Ð»Ð¸Ð· Ð¸ ÑÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«Ð¡Ð¾ÑÐ· Ð¡Ð². ÐÐ¾Ð°Ð½Ð½Ð° ÐÐ¾Ð¸Ð½Ð°Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Analysis and improvement of the companys marketing strategy (using the example of LLS "Soyuz Sv. Ioanna voina")
Creators: name: ÐÐ»Ð°Ð´ÑÑÐµÐ²Ð°, ÐÐ°Ð½Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2025
Subjects: ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
ÑÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸
Ð°Ð½Ð°Ð»Ð¸Ð· Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸
ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
trading company
improvement of marketing strategy
analysis of marketing strategy
retail trade

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description: The purpose of the work is to analyze and improve the companys marketing strategy (using the example of LLC Â«Soyuz Sv. Ioanna VoinaÂ»)Â». To achieve the goal set in the work, the following tasks were solved: - to analyze the results of the production and economic activities of LLC Â«Soyuz Sv. Ioanna VoinaÂ»; - to study the external and internal environment, the market position, the current level of competitiveness, and the promotion strategy of LLC Â«Soyuz Sv. Ioanna VoinaÂ»; - to investigate criteria and methods for evaluating the effectiveness of the marketing strategy of LLC Â«Soyuz Sv. Ioanna VoinaÂ»; - to offer recommendations on improving the effectiveness of the companys marketing strategy - calculate the effectiveness of the proposed measures. The relevance of our research is due to the need to make changes to the marketing planning activities of the Verny supermarket chain. The list of sources used includes federal laws, basic textbooks on marketing, methodological developments and lecture materials, scientific research and authors monographs in the field of marketing strategy, electronic resources and Rosstat data on the Verny supermarket chain, accounting reports of the company, financial statements of the LLC Â«Soyuz Sv. Ioanna VoinaÂ». The paper uses theoretical and practical research methods, as well as a survey of visitors and mathematical analysis.Â  As a result, recommendations have been formulated aimed at improving the marketing strategy of LLC Â«Soyuz Sv. Ioanna VoinaÂ».