title: Ð¤Ð¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ð¸ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÑÐ¸ÑÑÐ¾Ð²ÑÐ¼ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð¼ Ð² ÑÐ¸Ð½ÑÐµÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Formation and implementation of a business model for managing a digital product in fintech company
Creators: name: Ð¨ÑÐ²Ð°Ð»Ð¾Ð²Ð°, ÐÐ»ÐµÐºÑÐ°Ð½Ð´ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐ¸Ð½ÑÐµÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ
ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÑÐ¸ÑÑÐ¾Ð²ÑÐ¼ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð¼
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ñ
Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¸Ð¹ Ð¿ÑÑÑ
Ð¿ÑÐ¾ÐµÐºÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ
fintech company
digital product management
business model
user path
implementation project

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description: The purpose of the work â development of a structured approach to digital product management in the fintech company under consideration through the formation and implementation of a business model. Tasks of work: review of best practices in digital product management; analysis of fintech companys activities; characteristics of current architecture and product management processes at the considered company; development of proposals for change and formation of business model based on target architecture and business processes; implementation of the developed business model; evaluation of the project effectiveness. â Work is performed based on the activities of the fintech company in question. Methods used: business model development, architectural modeling, business process modeling, infographic tools, methods of project efficiency evaluation. Work results: the current and target architecture is modelled, the need for transition to the target architecture and the formation of a unified approach within the business model is justified, the requirements for the necessary it solutions for implementation are formed; a business model was generated; implemented a project to implement the application of the business model in the operation of the company in question; efficiency estimation of implementation was performed. The practical significance of the work: reducing the number of products without the possibility of further implementation at MVP stage, increasing the number of hypotheses allowed before implementation, increasing the coverage of the user path. Conclusions. The tasks of the thesis have been solved, the goal has been achieved, the practical application of the results of the work has been implemented.