title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ Ð³Ð¾ÑÑÐµÐ¿ÑÐ¸Ð¸Ð¼ÑÑÐ²Ð° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÑ Â«ÐÑ ÑÐ¸Ð½ÑÐºÐ°ÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a project to increase the competitiveness of a hospitality industry enterprise (using the example of the Okhtinskaya Hotel)
Creators: name: Ð¦ÐµÑÐ°Ð½Ð¾Ð²Ð¸Ñ, ÐÐ¸ÑÐ°Ð¸Ð»
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ñ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸
ÑÐ°ÐºÑÐ¾ÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ðµ Ð¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ
Ð¸Ð½Ð´ÑÑÑÑÐ¸Ñ Ð³Ð¾ÑÑÐµÐ¿ÑÐ¸Ð¸Ð¼ÑÑÐ²Ð°
Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸
competition
competitiveness
increasing competitiveness
factors of competitiveness
competitive position
hospitality industry
evaluation of effectiveness

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description: This work is a study and analysis of the Okhtinskaya hotel enterprise in order to identify the weaknesses of the hotel and develop measures aimed at increasing competitiveness of enterprise. During the research, the following tasks were solved: - The concept of competitiveness, competitiveness factors, as well as methods for their assessment have been studied. - The organizational and economic characteristics of the Okhtinskaya hotel enterprise are considered. - An analysis of the external as well as internal environment of the hotel was carried out. - An assessment of the competitiveness of the Okhtinskaya Hotel was carried out and its competitive position in the hotel services market was revealed. - A number of measures aimed at increasing the competitiveness of the enterprise were developed, and the proposed solutions were assessed. When collecting the data necessary to complete the work, Google and Yandex search engines were used. When processing the data, the following programs were used: - Microsoft Excel, Microsoft Word, Adobe Photoshop. The subject of research in this work is the processes of increasing competitiveness. The object of the study is the Okhtinskaya hotel enterprise. The result of the work was the development of a set of measures aimed at increasing the competitive position in the services market, which includes the modernization of the hotel enterprise for a more comfortable stay for people with disabilities, the change of the current marketing department to outsourcing, as well as the development of special leaflets along with a training lecture from specialist aimed at improving the quality of service.