title: ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð½Ð¾Ð¹ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Research of methods of promoting online store in the conditions of increased competition
Creators: name: ÐÐ°Ð¶ÐµÐ½Ð¾Ð², ÐÐ¾Ð½ÑÑÐ°Ð½ÑÐ¸Ð½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÐÐ½ÑÐµÑÐ½ÐµÑ
e-commerce
ÑÑÐµÐ´ÑÑÐ²Ð° Ð¿Ð¾ ÑÑ Ð¾Ð´Ñ Ð·Ð° Ð¾Ð±ÑÐ²ÑÑ
Ð¾Ð±ÑÐ²Ð½Ð°Ñ ÐºÐ¾ÑÐ¼ÐµÑÐ¸ÐºÐ°
Ð¿ÑÐ¾Ð´Ð°Ð¶Ð° Ð² ÑÐµÑÐ¸
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½
footwear care products
shoe cosmetics
online sale
online store

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description: The subject of the graduate qualification work is âStudy of methods for promoting an online store in a highly competitive environmentâ. This work is dedicated to promoting an online store of shoe care products in the face of increased competition. Tasks that were solved during the study: 1. The study of the e-commerce market in Russia and the world. 2. Studying the experience of promoting thematic online stores. 3. Analysis of existing competitors among online stores of shoe care products. 4. Formation of proposals for promoting an online store of shoe care products. 5. The calculation in monetary terms of the effectiveness of promoting an online store of shoe care products in the context of integrated promotion. The work was carried out on the basis of the existing online shoe care products store shoecareshop.ru. Research methods: methods for evaluating the effectiveness of advertising campaigns, methods of Internet marketing, media planning, search and analysis of secondary information. The main results of the study: ï­ The main competitors of the online store are considered, the necessary indicators of competitors are calculated to correctly predict the potential result; the most promising growth points have been formed; ï­ Four directions were formed: search engine optimization, Yandex market, Avito free market, as well as a new format for the existing ozon.ru marketplace; ï­ Each of the tools was examined from the point of view of the possibility of implementing the subject of shoe care products, the presence of existing categories on the sites, their thematic nature, the presence of existing players on the sites were checked; ï­ An economic calculation of each of the traffic sources was carried out and its payback was checked. The scientific novelty is the approach to campaign planning and the effectiveness of promoting an online store in the context of integrated promotion.