title: ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð¸ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² ÑÐ°ÑÐ³ÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: The study of modern methods and tools of targeted advertising
Creators: name: ÐÐµÑÐ´ÑÐ¼ÑÑÐ°Ð´Ð¾Ð², ÐÑÐ°Ð»Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÐÐ½ÑÐµÑÐ½ÐµÑ
ÑÐ°ÑÐ³ÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
ÑÑÐ½Ð¾Ðº ÑÐµÐ¼Ð¾Ð½ÑÐ° ÐºÐ²Ð°ÑÑÐ¸Ñ
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targeted advertising
marketing tools of promotion
repair market of apartments
parsing

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description: The aim of the study is to develop a theoretical justification, as well as practical recommendations for improving the efficiency of using targeted advertising methods. Research tasks: 1. Carry out an analysis of the apartment repair market. 2. Analyze existing methods and tools of targeted advertising. 3. To justify the approach to creating and maintaining a targeted advertising campaign. 4. Launch targeted advertising to organize apartment repair on the market. 5. To evaluate the effectiveness of advertising. The study was carried out on the basis of Valta Group LLC Methods of research: general scientific and specific research methods were used: comparative, content and statistical analysis of the external environment, marketing communication methods, methods of analysis of economic and communication effectiveness. The main results of the study: - substantiated the effectiveness of marketing tools in the niche of apartment renovation and project design; - an approach to launching and conducting targeted advertising campaigns is proposed; - complete calculations of the communication and economic indicators of the campaign were carried out. The scientific novelty of the study is to determine the conditions for the economic efficiency of using targeted advertising for the repair campaign.