title: ÐÑÐµÐ½ÐºÐ° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«PayPalÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Assessment of the companys competitiveness in the international market (using the example of PAYPAL)
Creators: name: ÐÑÐ°Ð½Ñ Ð®Ð½ÑÑÐ½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¾Ð¿ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½ÑÐµ Ð¿Ð»Ð°ÑÐµÐ¶Ð½ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ñ
ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð·
Ð²ÑÑÐ¾ÐºÐ¾ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸ÑÐ½ÑÐµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
competitiveness
electronic payment systems
financial and economic analysis
high-tech enterprises

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description: The work is devoted to the development of measures aimed at improving the competitiveness of PayPal, based on the analysis and evaluation of its production, economic and financial activities. In the course of the study, the following tasks were solved: 1. The theoretical and methodological foundations of the process of determining the assessment of the competitiveness of high-tech enterprises were studied. 2. The analysis of the prospects for the development of electronic payment systems on a global scale is carried out (data collection was carried out in a digital environment by automated Python tools). 3. The competitiveness of PayPal in the world market is analyzed and evaluated. 4. The assessment of the financial and economic condition of PayPal was carried out using the MS Office (Excel) software product. 5. Measures aimed at increasing the competitiveness of PayPal were developed and justified. The economic assessment of the activities was carried out using the MS Office (Excel) software product. The object of the study is the PayPal company. The subject of the study is the analysis of the competitiveness of high-tech companies in the international market of electronic payments. The practical significance of this work lies in the possibility of using in the practice of the production activities of PayPal the developed measures aimed at improving its competitiveness. When performing the work, theoretical, methodological, factual materials on the chosen topic, including monographs, textbooks, and manuals, were used as a theoretical basis.