title: ÐÑÐµÐ½ÐºÐ° Ð¸ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÑÐµÑÐ¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐ Â«ÐÑÐ»Ð¾Ð½ Ð¤ÑÑÐ½ ÐÑÑÐ¿Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Assessment and prospects for the development of a retail trade network using the example of AO Malon Fashion Group
Creators: name: ÐÐ»ÑÐºÐ¸Ð½Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ
ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð°Ñ ÑÐµÑÑ
ÑÐ¾ÑÐ³Ð¾Ð²ÑÐ¹ Ð¿ÑÐ¾ÑÐµÑÑ
ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
development prospects
retail trade network
trading process
trading enterprise
retail trade

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¸ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÑÐµÑÐ¸ ÐÐ Â«ÐÑÐ»Ð¾Ð½ Ð¤ÑÑÐ½ ÐÑÑÐ¿Â». ÐÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: - ÐÐ·ÑÑÐ¸ÑÑ ÑÑÑÑÐºÑÑÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÑÐµÑÐ¸ ÐÐ Â«ÐÑÐ»Ð¾Ð½ Ð¤ÑÑÐ½ ÐÑÑÐ¿Â»; - ÐÐ·ÑÑÐ¸ÑÑ Ð¸ Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·Ñ ÐÐ Â«ÐÑÐ»Ð¾Ð½ Ð¤ÑÑÐ½ ÐÑÑÐ¿Â»; - ÐÐ·ÑÑÐ¸ÑÑ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ðµ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ðµ ÐÐ Â«ÐÑÐ»Ð¾Ð½ Ð¤ÑÑÐ½ ÐÑÑÐ¿Â»; - ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð¸Ð¼ÐµÑÑÐ¸ÐµÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐÐ Â«ÐÑÐ»Ð¾Ð½ Ð¤ÑÑÐ½ ÐÑÑÐ¿Â»; - Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ ÐÐ Â«ÐÑÐ»Ð¾Ð½ Ð¤ÑÑÐ½ ÐÑÑÐ¿Â»; - ÐÑÐµÐ½Ð¸ÑÑ ÑÐµÐ»ÐµÑÐ¾Ð¾Ð±ÑÐ°Ð·Ð½Ð¾ÑÑÑ Ð¸ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹. ÐÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ ÑÐµÐ¼Ñ Ð¾Ð±ÑÑÐ»Ð¾Ð²Ð»ÐµÐ½Ð° ÑÐµÐ¼, ÑÑÐ¾ ÑÑÐ½Ð¾Ðº ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ ÑÐ²Ð»ÑÐµÑÑÑ Ð²Ð°Ð¶Ð½Ð¾Ð¹ ÑÐ°ÑÑÑÑ Ð¶Ð¸Ð·Ð½Ð¸ ÐºÐ°Ð¶Ð´Ð¾Ð³Ð¾. ÐÐ¾Ð»ÐµÐµ ÑÐ¾Ð³Ð¾, ÑÑÐ¾ Ð¸Ð¼ÐµÐ½Ð½Ð¾ ÑÐ¾Ñ ÑÑÐ½Ð¾Ðº, Ñ ÐºÐ¾ÑÐ¾ÑÑÐ¼ Ð¼Ñ ÑÑÐ°Ð»ÐºÐ¸Ð²Ð°ÐµÐ¼ÑÑ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¸ ÐµÐ¶ÐµÐ´Ð½ÐµÐ²Ð½Ð¾. ÐÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ ÐµÐ³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐ¼Ð¾Ð³ÑÑ Ð±Ð»Ð°Ð³Ð¾Ð¿ÑÐ¸ÑÑÐ½Ð¾ Ð¿Ð¾Ð²Ð»Ð¸ÑÑÑ Ð½Ð° Ð´ÑÑÐ³Ð¸Ðµ Ð¾ÑÑÐ°ÑÐ»Ð¸ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ¸, ÑÑÐ¾Ð²ÐµÐ½Ñ Ð¸ ÐºÐ°ÑÐµÑÑÐ²Ð¾ Ð¶Ð¸Ð·Ð½Ð¸ Ð½Ð°ÑÐµÐ»ÐµÐ½Ð¸Ñ. ÐÑÑÐ¾ÑÐ½Ð¸ÐºÐ°Ð¼Ð¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð²ÑÑÑÑÐ¿Ð¸Ð»Ð¸ Ð´Ð°Ð½Ð½ÑÐµ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð½Ð°ÑÑÐ½Ð¾- Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ, Ð¾ÑÐ¸ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÐÐ½ÑÐµÑÐ½ÐµÑ-ÑÐµÑÑÑÑÐ¾Ð² Ð¸ Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð°Ð³ÐµÐ½ÑÑÑÐ². ÐÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð¸Ð· Ð½Ð°ÑÑÐ½Ð¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ Ð¸ Ð´Ð¾ÐºÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð¸Ð· ÑÐµÑÐ¸ ÐÐ½ÑÐµÑÐ½ÐµÑ, Ð½Ð°Ð±Ð»ÑÐ´ÐµÐ½Ð¸Ðµ, Ð¼Ð¾Ð½Ð¸ÑÐ¾ÑÐ¸Ð½Ð³, ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ðµ Ð¸ ÑÐ°Ð±Ð¾ÑÐ° Ñ Ð¾Ð¿ÑÐ±Ð»Ð¸ÐºÐ¾Ð²Ð°Ð½Ð½ÑÐ¼Ð¸ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ð¼Ð¸ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ°Ð¼Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ Ð·Ð°Ð»Ð¾Ð² Ð±ÑÐµÐ½Ð´Ð¾Ð² ÐÐ Â«ÐÑÐ»Ð¾Ð½ Ð¤ÑÑÐ½ ÐÑÑÐ¿Â». ÐÑÐ¸ ÑÐ±Ð¾ÑÐµ Ð´Ð°Ð½Ð½ÑÑ, Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÑ Ð´Ð»Ñ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ, Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ñ Ð¯Ð½Ð´ÐµÐºÑ.
description: The purpose of the work is to develop measures for the development and improvement of the retail network of AO Malon Fashion Group. The following tasks were solved: - To study the structure of the retail network of AO Malon Fashion Group; - To study and conduct marketing and competitive analyses of AO Malon Fashion Group"; - To study the economic condition of AO Malon Fashion Group; - Analyze the existing development strategies of AO Malon Fashion Group; - To develop measures to improve the work of AO Malon Fashion Group; - To assess the feasibility and prospects of the proposed measures. The relevance of the topic is due to the fact that the retail market is an important part of everyones life. Moreover, this is exactly the market that we face almost daily. The prospects for its development will be able to favorably affect other sectors of the economy, the level and quality of life of the population. The sources of information were data from domestic scientific research literature, official Internet resources and analytical agencies. The following research methods were used: the study and analysis of information from scientific literature and documents from the Internet, observation, monitoring, comparison and work with published economic results of the company, marketing and competitive analysis, the study of trading halls of brands of AO Malon Fashion Group. The Yandex search engines were used to collect the data necessary to perform the work.