title: ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ¸Ð»Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð´Ð»Ñ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ñ Ð·Ð½Ð°ÑÐ¸Ð¼ÑÑ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² Ñ ÑÐ´Ð¾Ð¶ÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÐµÐºÑÑÐ° Ð¿ÑÐ¸ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ð¸ Ð°Ð½Ð½Ð¾ÑÐ°ÑÐ¸Ð¸ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð³Ð¾ Ñ Ð°ÑÐ°ÐºÑÐµÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The use of philological analysis to identify significant elements of a literary text when creating an advertising annotation
Creators: name: ÐÐ¾ÐºÐ°Ð½Ð¸Ð½, ÐÐ°Ð»ÐµÐ½ÑÐ¸Ð½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÐ¸Ð»Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð·
Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ°Ñ Ð°Ð½Ð½Ð¾ÑÐ°ÑÐ¸Ñ
ÑÑÑÑÐºÑÑÑÐ° Ñ ÑÐ´Ð¾Ð¶ÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÐµÐºÑÑÐ°
ÑÑÑÑÐºÑÑÑÐ° ÑÐµÐºÑÑÐ° Ð°Ð½Ð½Ð¾ÑÐ°ÑÐ¸Ð¸
philological analysis
publishing abstract
structure of the literary text
structure of the abstract text

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description: The topic of the final qualifying work is "The use of philological analysis to identify significant elements of a literary text when creating an advertising annotation". The work is devoted to the study of the relationship between the structure of a literary text, considered both as a whole and at the level of its individual elements and the structure of an advertising annotating text. The aim of the work was to systematize the process of creating an annotation to a literary text based on the processing of its structure. Tasks that were solved during the study: 1. Consider the definition, purpose and methods of philological analysis; 2. Describe the structure of a literary text and identify the main approaches to its analysis; 3. Identify approaches to the definition of an annotation and its properties; 4. Determine the purpose and functions of the annotation and the means of speech expressiveness used in it; 5. To propose the structure of the publishing annotation based on the structure of the primary literary text; 6. Analyze the annotations of the publications available on the market and determine their compliance and inconsistency with the proposed structure; 7. To conduct a comparative analysis of the annotation and the primary literary text, using the structure of the publishing annotation proposed by us. The research methodology included both general scientific (literature analysis, generalization of information, comparison, synthesis, deduction, analogy, classification) and methods peculiar exclusively to the philological analysis of a literary text. As a result of the research, we managed to systematize the process of creating an annotation for a literary text. Due to the successful practical use of the obtained system, we consider our method to be working, applicable and worth further development and research on larger samples of text. The proposed method of working with the text can be included in the editorial analysis of the text and can be carried out immediately after determining the concept of the publication. Our analysis can be used to make recommendations for developing an effective annotation structure.