title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Developing a business plan for a trading enterprise
Creators: name: ÐÐ¾Ð²Ð°Ð»ÐµÐ², ÐÑÐºÐ°Ð´Ð¸Ð¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½
Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
swot-Ð°Ð½Ð°Ð»Ð¸Ð·
Ð±Ð¸Ð·Ð½ÐµÑ- Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³-Ð¼Ð¸ÐºÑ
Ð¾ÐºÑÐ¿Ð°ÐµÐ¼Ð¾ÑÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ°
business-plan
trading enterprise
business- planning
swot-analyse
marketing mixs (4ps)
project payback

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Â«Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸Â».
ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð°ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ:
1) Ð¾Ð¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ ÑÐ¾Ð»Ñ Ð¸ ÑÐµÐ»Ð¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð² Ð¾Ð±ÑÐµÐ¹ ÑÐ¸ÑÑÐµÐ¼Ðµ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸ÑÐµÐ¼;
2) Ð¸Ð·ÑÑÐ¸ÑÑ ÑÑÑÑÐºÑÑÑÑ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð° ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ;
3) Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°ÑÑ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¸Ð´ÐµÑ, ÑÐµÐ»Ð¸ Ð¸ Ð·Ð°Ð´Ð°ÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ°;
4) Ð¸Ð·ÑÑÐ¸ÑÑ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ ÑÑÐ½Ð¾Ðº Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐµ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¸;
5) ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð¿Ð»Ð°Ð½ Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶ (Ð¸Ð»Ð¸
Ð¿Ð»Ð°Ð½ Ð¾Ð¿ÐµÑÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸);
6) ÑÐ°ÑÑÑÐ¸ÑÐ°ÑÑ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸
ÑÐ¾Ð·ÑÐ¹ÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ;
7) ÑÐ°ÑÑÑÐ¸ÑÐ°ÑÑ Ð¾ÐºÑÐ¿Ð°ÐµÐ¼Ð¾ÑÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ°.
ÐÐ¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½ Ð±ÑÐ» ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð´Ð»Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ MRottan.
1) Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ° Ð¼ÐµÐ±ÐµÐ»Ð¸ Ð¸Ð· Ð¸ÑÐºÑÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÐ¾ÑÐ°Ð½Ð³Ð°,
Ð¸Ð·ÑÑÐµÐ½Ð° ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÑ;
2) Ð¿Ð¾Ð´Ð¾Ð±ÑÐ°Ð½Ð¾ Ð¾Ð¿Ð¸ÑÐ°Ð½ Ð¿ÑÐ¾ÑÐµÑÑ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ð° Ð¸ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ²Ð°
Ð¸Ð·Ð³Ð¾ÑÐ¾Ð²Ð»ÐµÐ½Ð¸Ñ Ð¼ÐµÐ±ÐµÐ»Ð¸ Ð¸Ð· Ð¸ÑÐºÑÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÐ¾ÑÐ°Ð½Ð³Ð°;
3) Ñ ÑÑÑÑÐ¾Ð¼ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹Ì Ð¸ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¹, Ð²ÑÑÐ²Ð»ÐµÐ½Ð½ÑÑ Ð¿ÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð·Ðµ ÑÑÐ½ÐºÐ°, Ð±ÑÐ» ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿Ð»Ð°Ð½ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ (Marketing Mix Model), ÐºÐ¾ÑÐ¾ÑÑÐ¹Ì Ð²ÐºÐ»ÑÑÐ°ÐµÑ Ð² ÑÐµÐ±Ñ Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½ÑÐµ ÑÑÐµÐ´ÑÑÐ²Ð° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, Ð½Ð° ÐµÐ³Ð¾ Ð¾ÑÐ½Ð¾Ð²Ðµ Ð´Ð°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ;
4) Ð´ÐµÑÐ°Ð»ÑÐ½Ð¾ Ð¿ÑÐ¾ÑÑÐ¸ÑÐ°Ð½Ð° ÑÐ°ÑÑÐ¾Ð´Ð½Ð°Ñ ÑÐ°ÑÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ°, ÑÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½
Ð¿ÑÐ¾Ð³Ð½Ð¾Ð· Ð¿ÑÐ¸Ð±ÑÐ»Ð¸ Ð¿Ð¾ Ð¿ÑÐ¾ÐµÐºÑÑ;
5) Ð¿Ð¾Ð´ÑÐ²ÐµÑÐ¶Ð´ÐµÐ½Ð° Ð½Ð°Ð´ÐµÐ¶Ð½Ð¾ÑÑÑ, ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ°;
6) ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½Ð° Ð¾ÐºÑÐ¿Ð°ÐµÐ¼Ð¾ÑÑÑ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ.
description: The topic of the final qualification work is "Developing a a business plan for a trading enterprise".
This work is devoted to the development of a business plan for a trade enterprise. Tasks that were solved in the course of the study:
1) determine the role and goals of business planning in the overall management system of the enterprise;
2) study the structure of the business plan of a commercial enterprise;
3) justify the business idea, goals and objectives of the project;
4) study the target market and competitive positions;
5) develop a marketing plan and sales strategy (or an operating plan);
6) calculate the financial and economic indicators of the enterprise's
economic activity;
7) calculate the project payback.
The business plan was developed for the MRottan trading company.
1) the analysis of the market of furniture made of artificial rattan, studied the target audience and competitors;
2) the production process and advantages of manufacturing furniture from artificial rattan are described;
3) taking into account the features and trends identified in the market analysis, a marketing plan was developed (Marketing Mix Model), which includes the most effective means of promoting products, a SWOT analysis was conducted, and recommendations for promotion were given on its basis;
4) the expenditure part of the project is calculated in detail, and the profit forecast for the project is formed;
5) confirmed the reliability and effectiveness of the project;
6) the payback period of the trading enterprise is calculated.