title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ñ Ð¾Ð²Ð¾ÑÐ½Ð¾Ð³Ð¾ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð¸Ð½Ð´Ð¸Ð²Ð¸Ð´ÑÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of activities for the branding of a vegetable store of an individual entrepreneur
Creators: name: ÐÐ°Ð¼ÐµÐ´Ð·Ð°Ð´Ðµ, ÐÐ°ÑÐ¸Ð¼Ð°Ð½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð°Ð¿Ð¾ÑÑÐµÑÐ¸Ð¾ÑÐ½Ð°Ñ ÑÐµÐ³Ð¼ÐµÐ½ÑÐ°ÑÐ¸Ñ
Ð¸Ð½Ð´ÐµÐºÑ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸
Ð³ÐµÐ¾Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ°Ñ Ð¸ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ ÑÐµÐ³Ð¼ÐµÐ½ÑÐ°ÑÐ¸Ñ
ÑÐ¾Ð½Ð¾ÑÐµÐ¼Ð°Ð½ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð·
Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸
aposteriori segmentation
loyalty index
geographical and socio-economic segmentation
phonosemantic analysis
commercial performance assessment

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ðµ Ð¾Ð±ÑÐµÐ¼Ð° Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð½Ð° 10% Ð·Ð° ÑÑÐµÑ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð°. ÐÐ°Ð´Ð°ÑÐ° ÑÐ°Ð±Ð¾ÑÑ: - ÐÐ·ÑÑÐ¸ÑÑ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð°. - ÐÐ¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ ÑÐµÐ³Ð¼ÐµÐ½Ñ Ð¸ ÑÐµÐ»ÐµÐ²ÑÑ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ. - ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÐ´Ð¾Ð²Ð»ÐµÑÐ²Ð¾ÑÐµÐ½Ð½Ð¾ÑÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð². - Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð¾Ð±ÑÐµÐ¼Ð° Ð¿ÑÐ¾Ð´Ð°Ð¶. - Ð Ð°ÑÑÑÐ¸ÑÐ°ÑÑ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð´Ð°Ð½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹. ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÐÐ ÐÐ°Ð¼ÐµÐ´Ð¾Ð² ÐÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð´Ð»Ñ ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÐ¾ÐºÐ° ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð²: 1. Ð¯ÑÐºÐ°Ñ Ð²ÑÐ²ÐµÑÐºÐ°. 2. Ð¡Ð¾Ð·Ð´Ð°Ð½Ð¸Ðµ ÑÑÑÐ°Ð½Ð¸ÑÑ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÑÐ¸. 3. ÐÐ½ÐµÐ´ÑÐµÐ½Ð¸Ðµ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÑ Ð¿Ð°ÐºÐµÑÐ¾Ð² 4. ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð´Ð¾ÑÑÐµÐ½Ð³ÐµÑÐ¾Ð². ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: Ð ÑÐ¾Ð´Ðµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ» ÑÐ¾Ð·Ð´Ð°Ð½ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑ Ð¼ÐµÑ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð¾Ð±ÑÐµÐ¼Ð° Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð·Ð° Ð´Ð²Ð° Ð³Ð¾Ð´Ð°. ÐÐ°Ð½Ð½ÑÐ¹ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹, ÑÐ²ÐµÐ»Ð¸ÑÐ¸Ð» Ð¾Ð±ÑÐµÐ¼ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð½Ð° 30%. Ð­ÑÐ¾ Ð³Ð¾Ð²Ð¾ÑÐ¸Ñ Ð¾ ÑÐ¾Ð¼, ÑÑÐ¾ ÐÐ ÐÐ°Ð¼ÐµÐ´Ð¾Ð² Ð¸Ð¼ÐµÐµÑ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÑ Ð²Ð½ÐµÐ´ÑÐ¸ÑÑ Ð²ÑÐµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ, ÑÐµÐ¼ ÑÐ°Ð¼ÑÐ¼ ÑÐ²ÐµÐ»Ð¸ÑÐ¸ÑÑ ÑÐµÐ»ÐµÐ²ÑÑ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ Ð¸ Ð¿Ð¾Ð²ÑÑÐ¸ÑÑ ÑÐ²Ð¾Ð¸ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸. Ð¡ÑÐ¾Ðº Ð¾ÐºÑÐ¿Ð°ÐµÐ¼Ð¾ÑÑÐ¸ ÑÐ¾ÑÑÐ°Ð²Ð»ÑÐµÑ 10 Ð¼ÐµÑÑÑÐµÐ².
description: The goal is to increase sales by 10% through branding. The objective of the work: - Learn the theoretical foundations of branding. - Identify the segment and target audience. - Analyze customer satisfaction. - Develop a set of measures to increase sales. - Calculate the performance indicators of these measures. The object of the study is PE Mammadov Proposed measures to increase the flow of customers: 1. Bright signboard. 2. Create a page in a social network. 3. Implementation of branded packages 4. Use doorhangers. Main results of the work: In the course of the study, a set of measures was created to increase sales over two years. This set of measures increased sales by 30%. This means that PE Mammadov has the opportunity to implement all the proposed measures, thereby increasing the target audience and improving its economic performance. The payback period is 10 months.