title: ÐÐ¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÑÑÐ¾Ð²Ð½Ñ Ð²Ð¾ÑÐ¿ÑÐ¸ÑÑÐ¸Ñ ÑÐµÐºÐ»Ð°Ð¼Ñ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð¿ÑÐ¸Ñ Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ñ Ð¿ÑÐ¸Ð½ÑÐ¸Ð¿Ð¾Ð²
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: âIncreasing the level of perception of advertising using psychological principles
Creators: name: ÐÐ¾ÑÐµÐ»ÐµÐ²Ð°, ÐÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: line-optica
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Ð²Ð¾ÑÐ¿ÑÐ¸ÑÑÐ¸Ðµ ÑÐµÐºÐ»Ð°Ð¼Ñ
ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐµ Ð¼Ð°ÐºÐµÑÑ
Ð²Ð¾Ð·Ð´ÐµÐ¹ÑÑÐ²Ð¸Ðµ
psychological principles
perception of advertising
advertising layouts
impact

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description: The subject of the graduate qualification work is âIncreasing the level of perception of advertising using psychological principlesâ.This work is devoted to the study of methods that improve the perception of advertising and lead to results, which are more effective, from advertising. The research set the following goals:1. Analysis of the internal and external environments of the enterprise.2. Identification of activities that contribute to increasing the level of perception of advertising.3. Creating advertising layouts using psychological principles.4. Development of recommendations for improving the perception of advertising.In this work, analyzes of the internal environment, external environment, analysis of the optical market and social network for promotion were carried out. The target audience was analyzed and selected. As a tool that can show an increase in the level of perception of advertising, a target in the social network VKontakte was chosen. Two groups of advertising creatives were created: without the use of psychological principles and with their use. The first group was launched first, and then the second one was launched on the same people who did not leave negative feedback on the first layouts.As a result, recommendations were developed to increase the level of exposure to advertising on the consumer using the example of the Line-Optica company. Calculations were made that clearly show the difference between the results of advertisements created using psychological principles and without considering them. Effective recommendations were also developed for a further advertising campaign, which will further increase the company's revenue.