title: Ð£Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑÑ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Management of commercial activities of a trading enterprise (on example of âVipshop Holdingâ)
Creators: name: ÐÐ°Ð½ ÐÑÐ°Ð½Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸
Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸.
commercial activity
commercial enterprise
management
efficiency of commercial activity
efficiency improvement.

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description: This work is devoted to the assessment of the commercial activity of a trading company and the development of recommendations for improvement. In the course of the research, the following tasks were solved: 1. Analysis of the theoretical foundations of the management of commercial activities of a trading enterprise, analysis of the content of commercial activities. 2. Study of the specifics of the organization and planning of commercial activities of a retail company. 3. Consideration of methods of analysis and evaluation of the effectiveness of commercial activity of a trading enterprise. 4. Analysis of financial indicators and management of commercial activities of the âVipshop Holdingâ trading company 5. Development of measures to improve the efficiency of the commercial activities of the âVipshop Holdingâ trading company and evaluation of the effectiveness of the proposed measures. In the course of the work, the concept and content of commercial activity, the specifics of the organization and planning of commercial activities of a retail company were studied. In the work, methods of analysis and evaluation of the effectiveness of commercial activities of a trading enterprise were considered, an analysis of financial indicators and management of commercial activities of a trading enterprise âVipshop Holdingâ/ The result of the work were recommendations on improving the efficiency of the commercial activities of the âVipshop Holdingâ trading company and determining the economic efficiency of the proposed measures. When collecting the data necessary to perform this work were used search engines such as Yandex and Google. The Microsoft Excel program was used for data processing.