title: Ð¢Ð¾Ð²Ð°ÑÐ¾Ð²ÐµÐ´Ð½Ð°Ñ Ñ Ð°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð¸ Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð° ÑÐ²Ð¾ÑÐ¾Ð¶Ð½Ð¾Ð¹ Ð¼Ð°ÑÑÑ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð² ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¼ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Commodity characteristics and evaluation of the quality of curd mass and development of proposals for improving the assortment in a retail trade enterprise
Creators: name: ÐÐ±ÑÐ°ÑÐ²Ð¸Ð»Ð¸, Ð¢ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÑÐ²Ð¾ÑÐ¾Ð¶Ð½Ð°Ñ Ð¼Ð°ÑÑÐ°
Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½Ñ
ÐºÐ°ÑÐµÑÑÐ²Ð¾
ÑÑÐ½Ð¾Ðº
curd mass
assortment
quality
market

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description: This work is devoted to the assessment of the consumer properties of the curd mass and the development of proposals for improving its assortment in a retail trade enterprise. Tasks that were solved in the course of the study: 1. Consider the factors that affect the consumer properties of the product, and determine the requirements for its quality. 2. Conduct a comparative assessment of the quality of the curd mass from different manufacturers, with the rationale for the choice of samples and research methods. 3. Develop recommendations for the choice of goods for consumers and trade enterprises based on the analysis of the results of research samples. 4. Analyze the actual assortment of goods of a retail trade enterprise and, based on the data on the study of consumer preferences, develop proposals for its improvement. The studies were carried out on the basis of the laboratory for the examination of consumer goods of the Higher School of Economics and Technology. The work uses standard and generally recognized research methods in commodity science: organoleptic method, scoring method, physicochemical research methods. As a result, it was found that the curd mass of the Vkusvill trademark, made in Russia, has the highest consumer properties. Based on the analysis of the assortment of the retail trade enterprise "Magnit", recommendations are formulated aimed at its improvement.