title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð²ÑÑ Ð¾Ð´Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð²Ð½ÐµÑÐ½Ð¸Ð¹ ÑÑÐ½Ð¾Ðº ÑÐ´Ð¾Ð±ÑÐµÐ½Ð¸Ð¹ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐ Ð¡ÐÐ¡Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Entry of a Russian company into the foreign market of fertilizers through the example of OOO BK SAS
Creators: name: ÐÐ¾Ð²Ð°Ð»ÐµÐ²Ð°, ÐÐ½Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
ÑÐºÑÐ¿Ð¾ÑÑ
ÑÐ´Ð¾Ð±ÑÐµÐ½Ð¸Ñ
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
international market
export
fertilizers
strategy

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description: The aim of the work is to develop a strategy for BC SAS LLC to enter the international fertilizer market, but based on an analysis of the fertilizer market and its current situation. The following tasks were solved: - to study the state of the world fertilizer market, as well as the main products that are sold there today; - to assess the role of Russia in the framework of foreign trade activities in the fertilizer market; - to analyze the indicators of BC SAS LLC, its competitiveness and export potential; - to make a strategy for the entry of BK SAS LLC into the foreign fertilizer market, including a description of the target audience, supplier search, development of a logistics route and customs clearance, as well as an analysis of the risks and effectiveness of the export plan. The relevance of the topic is due to the practical problem of developing methods for companies to enter the international market, as well as the opportunity to improve the companys performance by expanding the offer and increasing influence. The sources of information were data from domestic and foreign research literature, official Internet resources and analytical agencies. When collecting the data needed to perform the work, the following search engines were used: Google and Yandex. The strategic concept of BC SAS LLCs entry into the international fertilizer market is offered.