title: ÐÐ¾Ð½ÑÐµÐ¿ÑÑ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð³Ð¾ ÑÑÐ½ÐºÐ° Ð»Ð¸ÑÑÑ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Visual communication concepts of companies in the Russian casting market
Creators: name: ÐÑÐ¾Ð¿Ð°ÑÐµÐ²Ð°, ÐÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
ÐºÐ¾Ð½ÑÐµÐ¿ÑÑ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹
ÑÐµÐºÐ»Ð°Ð¼Ð½Ð°Ñ Ð¸Â pr-Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸ÐµÂ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¿Ð¾ÑÑÐµÐ´ÑÑÐ²Ð¾Ð¼Â Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÑ Â ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹
communications
visual communications
visual communication concepts
advertising and pr activities of the company
promotion of the company through visual communications

description: ÐÂ  Ð´Ð°Ð½Ð½Ð¾Ð¹Â  Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹Â  ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹Â  ÑÐ°Ð±Ð¾ÑÐµÂ  ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÑÑÑÑ ÑÑÑÐ½Ð¾ÑÑÑ Ð¸ ÑÐ¾ÑÑÐ°Ð²Ð»ÑÑÑÐ¸Ðµ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹, ÑÐ¾Ð»Ñ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð»Ð¸ÑÐµÐ¹Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² Ð¾Ð½Ð»Ð°Ð¹Ð½ ÑÑÐµÐ´Ðµ. Ð ÑÐ¾Ð´Ðµ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸ÑÂ  Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ ÑÑÑÐ½Ð¾ÑÑÑ Ð¸ ÑÐ¾ÑÑÐ°Ð²Ð»ÑÑÑÐ¸Ðµ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹; Ð²ÑÑÐ²Ð»ÐµÐ½Ð° ÑÐ¾Ð»Ñ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ð¸ Ð±ÑÐµÐ½Ð´Ð°; Ð²ÑÐ´ÐµÐ»ÐµÐ½Ñ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð½Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¼ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ Ð»Ð¸ÑÑÑ. Ð Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ Ð¾ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸Ð·Ð¾Ð²Ð°Ð½Ð° Ð»Ð¸ÑÐµÐ¹Ð½Ð°Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ ÐÐÐ Â«ChugunyÂ», Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ ÑÐ¸ÑÑÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð»Ð¸ÑÐµÐ¹Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ChugunyÂ», ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÐºÐ¾Ð½ÑÐµÐ¿ÑÑ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð´Ð»Ñ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ChugunyÂ» Ð¸ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ Ð¸ PR-Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð»Ð¸ÑÐµÐ¹Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ChugunyÂ».
description: This final qualification paper examines the essence and components of visual communications, the role of visual communications in the promotion of companies, as well as the problem of promoting a foundry company in an online environment. In the course of this study, the essence and components of visual communications were determined; the role of visual communications in brand promotion was revealed; the features of visual communications in the Russian and foreign casting market were highlighted. In the practical part, the foundry company "Chuguny" is characterized, a situational analysis of the foundry company LLC "Chuguny" is carried out, visual communication concepts for the advertising campaign of "Chuguny" and recommendations for improving the advertising and PR activities of the foundry company "Chuguny" are developed.