title: Ð¦Ð¸ÑÑÐ¾Ð²ÑÐµ Ð²Ð½ÑÑÑÐ¸ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ HR-Ð±ÑÐµÐ½Ð´Ð° ÑÐµÑÐµÐ²Ð¾Ð³Ð¾ ÑÐ¸ÑÐµÐ¹Ð»Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Digital intra-corporate communications of the HR brand of network retail
Creators: name: ÐÐ°ÑÐ°ÑÐ¾Ð²Ð°, Ð¢Ð°ÑÑÑÐ½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: HR-Ð±ÑÐµÐ½Ð´
ÑÐ¸ÑÑÐ¾Ð²ÑÐµ Ð²Ð½ÑÑÑÐ¸ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÐµ Ð¿Ð¾ÑÑÐ°Ð»Ñ
ÑÐµÑÐµÐ²Ð¾Ð¹ ÑÐ¸ÑÐµÐ¹Ð»
ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ñ
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
HR brand
digital intra-corporate communications
corporate portals
network retail
digitalization
communications

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¿ÑÐ¾ÐµÐºÑÐ° ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÐ°Ð»Ð° Ð´Ð»Ñ ÑÐºÑÐµÐ¿Ð»ÐµÐ½Ð¸Ñ HR-Ð±ÑÐµÐ½Ð´Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ ÑÐµÑÐµÐ²Ð¾Ð³Ð¾ ÑÐµÑÐµÐ¹Ð»Ð° Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«Ð¡ÑÑÐ¾Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð´Ð²Ð¾ÑÂ». ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÐ·ÑÑÐ¸ÑÑ Ð¿Ð¾Ð½ÑÑÐ¸Ðµ, ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ¸ Ð¸ ÑÑÐ½ÐºÑÐ¸Ð¸ HR-Ð±ÑÐµÐ½Ð´Ð°. 2. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÑÑ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ HR-Ð±ÑÐµÐ½Ð´Ð° Ñ Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¹ Ð¸ Ð²Ð½ÐµÑÐ½ÐµÐ¹ ÑÐµÐ»ÐµÐ²ÑÐ¼Ð¸ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸ÑÐ¼Ð¸. 3. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÐ¾Ð»Ñ ÑÐ¸ÑÑÐ¾Ð²ÑÑ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð² ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸ÑÑ Ñ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ°Ð¼Ð¸. 4. Ð¡Ð´ÐµÐ»Ð°ÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÑÐ¸ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð¾Ð² Â«Ð¡ÑÑÐ¾Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð´Ð²Ð¾ÑÂ». 5. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÑÑ Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ðµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. 6. Ð¡Ð¾Ð·Ð´Ð°ÑÑ Ð¿ÑÐ¾ÐµÐºÑ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÐ°Ð»Ð° Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«Ð¡ÑÑÐ¾Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð´Ð²Ð¾ÑÂ». 7. ÐÐ°ÑÑ Ð¾ÑÐµÐ½ÐºÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ°. 8. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ ÑÐµÑÐ¸ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð¾Ð² Â«Ð¡ÑÑÐ¾Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð´Ð²Ð¾ÑÂ». Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÐÐÐ Â«Ð¡ÑÑÐ¾Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð´Ð²Ð¾ÑÂ». Ð ÑÐ°Ð¼ÐºÐ°Ñ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð°ÑÐ¿ÐµÐºÑÑ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ HR-Ð±ÑÐµÐ½Ð´Ð°, Ð¸Ð·ÑÑÐµÐ½Ð° Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¾ÑÑÑÐµÑÑÐ²Ð»ÐµÐ½Ð¸Ñ Ð²Ð½ÑÑÑÐ¸ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸. Ð¢Ð°ÐºÐ¶Ðµ Ð±ÑÐ»Ð° Ð¾Ð¿Ð¸ÑÐ°Ð½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÐ°Ð»Ð° Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹, Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸.
description: This work is devoted to the development of a corporate portal project to strengthen the HR brand of network retail companies using the example of the Stroitelny Dvor company. The tasks that were solved during the research: 1. To study the concept, characteristics and functions of an HR brand. 2. Consider HR brand communication tools with internal and external target audiences. 3. Analyze the role of digital tools in communication with employees. 4. To make an analysis of the network of shops Â«Stroitelny DvorÂ». 5. To consider the internal communication activities of the company. 6. Create a project of a corporate portal for LLC Stroitelny Dvor and evaluate the effectiveness of the project. 7. Develop recommendations for improving internal communications of the Stroitelny Dvor chain of stores. The work was carried out on the basis of the organization LLC Stroitelny Dvor. Within the framework of the work, the theoretical aspects of corporate communications of the HR brand were considered, the activities of the organization and the specifics of the implementation of internal communication activities were studied. The creation of a corporate portal was also described and recommendations for improving internal communications were proposed, and an assessment of their effectiveness was presented.