title: ÐÐµÑÐ¾Ð´Ñ Ð¸ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿Ð°ÑÑÐ¸Ð½Ð³Ð° Ð² ÑÐ¸ÑÑÐµÐ¼Ðµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÐºÐ¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
Creators: name: Ð¡ÐµÑÐ³ÐµÐµÐ²Ð°, ÐÐ°Ð»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÐÐ½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾-Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ñ
Ð¿Ð°ÑÑÐ¸Ð½Ð³
Ð±Ð¸Ð·Ð½ÐµÑ-Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÐºÐ°
Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ
ÑÐ¸Ð½ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð·
ÑÐ±Ð¾Ñ Ð´Ð°Ð½Ð½ÑÑ

description: Ð¦ÐµÐ»ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð¸Ð»Ð¾ÑÑ Ð´Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÑÑÑÐ²Ð¾ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÐ¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¿Ð°ÑÑÐ¸Ð½Ð³Ð° Ð² Ð±Ð¸Ð·Ð½ÐµÑ-Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÐºÑ, ÐºÐ°Ðº Ð¾Ð¿ÑÐ¸Ð¼Ð°Ð»ÑÐ½ÑÐ¹ ÑÐ¿Ð¾ÑÐ¾Ð± Ð¿Ð¾Ð»ÑÑÐµÐ½Ð¸Ñ Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ Ð´Ð¾ÑÑÐ¾Ð²ÐµÑÐ½Ð¾Ð¹ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð¾ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ°Ñ. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð¾ÑÑ Ð½Ð° Ð±Ð°Ð·Ðµ ÐÑÑÑÐµÐ¹ ÑÐºÐ¾Ð»Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¸ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð°ÑÑÐ¸Ð½Ð³Ð° Ð¸ ÐºÐ¾Ð½ÐºÑÐµÑÐ½ÑÑ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½ÑÑ Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ð¹, Ð¿Ð¾Ð·Ð²Ð¾Ð»ÑÑÑÐ¸Ñ Ð²ÑÐ¿Ð¾Ð»Ð½Ð¸ÑÑ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´Ð»Ñ Ð±Ð¸Ð·Ð½ÐµÑ-Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÐºÐ¸. ÐÑÐµÐ´Ð¼ÐµÑ ÐÐÐ  Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ Ð¿Ð°ÑÑÐ¸Ð½Ð³Ð° Ð² Ð±Ð¸Ð·Ð½ÐµÑ-Ð·Ð°Ð´Ð°ÑÐ¸ Ð´Ð»Ñ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½ÑÑ Ð´Ð°Ð½Ð½ÑÑ Ð¸, Ð²Ð¿Ð¾ÑÐ»ÐµÐ´ÑÑÐ²Ð¸Ð¸, Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ñ Ð½ÐµÐºÐ¾Ð¹ Â«Ð¸Ð´ÐµÐ°Ð»ÑÐ½Ð¾Ð¹Â» ÑÑÐµÐ¼Ñ Ð²ÐµÐ´ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸. ÐÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÐÑÐ¸Ð¼ÐµÐ½ÑÐ»Ð¸ÑÑ Ð¾Ð±ÑÐµÐ½Ð°ÑÑÐ½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¿ÐµÑÐ¸Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½Ð¾Ð³Ð¾ Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ñ Ð¸ Ð²Ð¸Ð·ÑÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÑÐ°ÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð°. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: - ÑÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¾ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ Ð¿Ð°ÑÑÐ¸Ð½Ð³Ð° ÐºÐ°Ðº Ð¾Ð±ÑÐ·Ð°ÑÐµÐ»ÑÐ½ÑÐ¹ ÑÑÐ°Ð¿ Ð² ÑÐµÑÐµÐ½Ð¸Ð¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð·Ð°Ð´Ð°Ñ Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ ÐºÑÐ¸ÑÐ¸ÐºÐ¾-ÐºÐ¾Ð½ÑÑÑÑÐºÑÐ¸Ð²Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½ÑÑ ÑÐµÑÐµÐ½Ð¸Ð¹ Ð¿Ð°ÑÑÐ¸Ð½Ð³Ð° ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹; - Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð° Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ Ð¿ÑÐ°ÐºÑÐ¸Ðº Ð±Ð¸Ð·Ð½ÐµÑ-Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÐºÐ¸ Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ñ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð±Ð¸Ð·Ð½ÐµÑ-Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÐºÐ¸, Ð¸Ð· Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð·Ð°Ð´Ð°ÑÐ¸ Ð¸ Ð¾Ð±Ð»Ð°ÑÑÐ¸ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ; - Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½ Ð¿Ð°ÑÑÐ¸Ð½Ð³ ÑÐ°Ð¹ÑÐ¾Ð² ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð² Ð²ÑÐ±ÑÐ°Ð½Ð½Ð¾Ð¹ Ð¾Ð±Ð»Ð°ÑÑÐ¸ Ð¸ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´Ð°Ð½Ð½ÑÑ Ð¿Ð°ÑÑÐ¸Ð½Ð³Ð° Ñ Ð²Ð¸Ð·ÑÐ°Ð»Ð¸Ð·Ð°ÑÐ¸ÐµÐ¹ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð²; - Ð¿ÑÐ¸Ð²ÐµÐ´ÐµÐ½ ÑÑÐµÐ½Ð°ÑÐ¸Ð¹ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð´Ð°Ð½Ð½ÑÑ Ð¿Ð°ÑÑÐ¸Ð½Ð³Ð° Ð² Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ¼ Ð±Ð¸Ð·Ð½ÐµÑ-Ð°Ð½Ð°Ð»Ð¸Ð·Ðµ Ð¸ ÑÐ½Ð¸Ð²ÐµÑÑÐ°Ð»ÑÐ½ÑÐ¹ Ð¼ÐµÑÐ¾Ð´ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð°ÑÑÐ¸Ð½Ð³Ð° Ð²Ð½ÑÑÑÐ¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÐºÐ°Ðº Ð¾Ð±ÑÐ·Ð°ÑÐµÐ»ÑÐ½Ð°Ñ ÑÐ°ÑÑÑ ÑÐµÑÐµÐ½Ð¸Ñ Ð±Ð¸Ð·Ð½ÐµÑ-Ð·Ð°Ð´Ð°Ñ. ÐÐ±Ð»Ð°ÑÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÐÐÐ  ÑÐ²Ð»ÑÐµÑÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ°Ñ Ð¼Ð¾Ð´ÐµÐ»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ ÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½ÑÑ ÑÐ¾Ð²Ð°ÑÐ¾Ð². ÐÐ°ÑÑÐ½Ð¾Ð¹ Ð½Ð¾Ð²Ð¸Ð·Ð½Ð¾Ð¹ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ Ð¿Ð°ÑÑÐ¸Ð½Ð³Ð°, ÐºÐ°Ðº ÑÑÐ°Ð¿Ð° Ð´ÐµÑÐºÑÐ¸Ð¿ÑÐ¸Ð²Ð½Ð¾Ð¹ Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÐºÐ¸ Ð´Ð»Ñ Ð¿Ð¾ÑÐ»ÐµÐ´ÑÑÑÐµÐ³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¸ Ð¿Ð¾Ð¸ÑÐºÐ° Ð¾Ð¿ÑÐ¸Ð¼Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÐµÐ½Ð¸Ð¹. ÐÑÐ²Ð¾Ð´Ñ. ÐÐ°Ð´Ð°ÑÐ¸ ÐÐÐ  ÑÐµÑÐµÐ½Ñ, ÑÐµÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° Ð¾Ð±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð². ÐÐ±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ñ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ Ð¸ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ. ÐÐ¾Ð»ÑÑÐµÐ½Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¾Ð±Ð»Ð°Ð´Ð°ÑÑ Ð¿ÑÐ¸Ð·Ð½Ð°ÐºÐ°Ð¼Ð¸ Ð½Ð°ÑÑÐ½Ð¾Ð¹ Ð½Ð¾Ð²Ð¸Ð·Ð½Ñ.
description: The purpose of the research is the proof of the need to implement web scraping in business analytics as the best way to obtain the most reliable information about competitors. The study was carried out on the basis of methods of using web scraping and specific software that allow performing the necessary analysis for business intelligence. The subject of the thesis the introduction of web scraping into business tasks for analyzing the data obtained and, subsequently, building a certain "ideal" scheme for conducting commercial activities, analyzing the data obtained. Research methods: General scientific research methods were used, as well as methods of using specialized software and visualization of statistical analysis. The main results of the study: - formulated the definition of web scraping as an obligatory stage in solving business problems and a critical-constructive analysis of software solutions for web scraping of various companies were carried out; - substantiated the need to implement various business analytics practices and analyzed existing methods of business analytics, from the main tasks and areas of application; - scraped the sites of competitors in the selected area and the analysis of the parsing data was performed with the subsequent visualization of the results; - provided the scenario of using parsing data in further business analysis and a universal method of using parsing within business analysis as an obligatory part of solving business problems are presented. Scope of results is the strategic model of sporting goods companies. The scientific novelty of research is the use of web scraping as a stage of descriptive analytics for subsequent analysis and search for optimal solutions. Conclusions. The tasks of the thesis have been solved, the goal has been achieved, the scope of the results has been determined. Prospects and directions for further development of the study are grounded. The results obtained have signs of scientific novelty.