title: ÐÐ°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¸ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ð¸ Ð¸ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ ÐºÑÐ¸Ð¿ÑÐ¾Ð²Ð°Ð»ÑÑ (ICO)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Marketing research in the planning and implementation of a project in the field of cryptocurrencies (ICO)
Creators: name: ÐÐ¾Ð¹ÐºÐ¾, ÐÐ¸ÐºÐ¾Ð»Ð°Ð¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ICO
ÐºÑÐ¸Ð¿ÑÐ¾Ð²Ð°Ð»ÑÑÐ°
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ
cryptocurrency
market research

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description: This work is devoted to the economic essence of cryptocurrencies, its possible prospects for implementation in the payment system, as well as the risks and threats that arise for the national economy. Tasks that were solved in the course of the study: 1. Clarify the concept of cryptocurrency 2. Analyze the role of marketing in the organization of a crypto project 3. Analyze and evaluate the effectiveness of market research in the ICO 4. Develop an ICO investment project 5. Offer a set of recommendations for risk reduction At the same time, the object of the study is the global cryptocurrency market, and the subject is marketing research in the ICO on the global cryptocurrency market. Research methods. The methodological basis is a set of methods and techniques of scientific knowledge, the use of which is due to the peculiarities of the legal regulation of the process of circulation of cryptocurrencies around the world and, in particular, in Russia. In accordance with the set goal and objectives, the following general scientific methods were used in the research process: - System-structural method. This method was used in the study of the practice of legal regulation of the process of circulation of cryptocurrencies by foreign countries: analysis of regulatory legal acts, business practices, etc. This allowed us to form an idea of the state of activity in this industry in the world, to determine the main approaches to such regulation. - The synthesis method was used in the formulation of the definition of the concept of "cryptocurrency", namely, on the basis of the study of its features, the corresponding definition was formed, containing all the studied aspects.