title: Ð¦ÐµÐ½Ð¾Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð½Ð° Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«Ð¡Ð¸Ð½Ð´ÑÐ¾Ð¼ Ð¢Ð°ÑÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Product pricing (the example of Syndrome Tattoo LTD.)
Creators: name: ÐÑÐ»Ð¾Ð²Ð°, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐµÐ½Ð¾Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ðµ
ÑÑÐ»ÑÐ³Ð¸
Ð´ÐµÑÐ¼Ð¾Ð¿Ð¸Ð³Ð¼ÐµÐ½ÑÐ°ÑÐ¸Ñ
ÑÐµÐ½Ð½Ð¾ÑÑÐ½ÑÐ¹ Ð¿Ð¾Ð´Ñ Ð¾Ð´
ÑÐµÐ½ÑÐ°Ð±ÐµÐ»ÑÐ½Ð¾ÑÑÑ
pricing
services
dermopigmentation
value-based pricing
profitability

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸Ì Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¼Ð¾Ð´ÐµÐ»Ð¸ ÑÐµÐ½Ð¾Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ñ ÐÐÐ Â«Ð¡Ð¸Ð½Ð´ÑÐ¾Ð¼ Ð¢Ð°ÑÑÂ». Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ ÐÐ¨ÐÐ. ÐÐ°ÑÐµÑÐ¸Ð°Ð»Ñ Ð¾ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÑÐ¾Ð±ÑÐ°Ð½Ñ Ð¸Ð· Ð¾ÑÐºÑÑÑÑÑ Ð¸ÑÑÐ¾ÑÐ½Ð¸ÐºÐ¾Ð². ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ: Ð°Ð½Ð°Ð»Ð¸Ð· Ð¼ÐµÑÐ¾Ð´Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ, Ð¼ÐµÑÐ¾Ð´ ÑÐµÐ½Ð¾Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ñ Â«ÐÐ°ÑÑÐ°ÑÑ Ð¿Ð»ÑÑÂ», ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð¼ÐµÑÐ¾Ð´ ÑÐµÐ½Ð¾Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð¼ÐµÑÐ¾Ð´ ÑÐµÐ½Ð½Ð¾ÑÑÐ½Ð¾Ð³Ð¾ ÑÐµÐ½Ð¾Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð°Ð½ÐºÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ, Ð¼ÐµÑÐ¾Ð´ Ð¿ÑÐ¾Ð³Ð½Ð¾Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ñ ÑÑÐµÑÐ¾Ð¼ ÑÐµÐ·Ð¾Ð½Ð½Ð¾ÑÑÐ¸. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: â Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ ÑÐµÐ½Ð¾Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð½Ð° ÑÑÐ»ÑÐ³Ð¸ Ð¸ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ ÑÐµÐ½Ð¾Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð² ÑÑÐµÑÐµ Ð¸Ð½Ð´Ð¸Ð²Ð¸Ð´ÑÐ°Ð»ÑÐ½ÑÑ ÑÑÐ»ÑÐ³; â ÐÐ°Ð½Ð° ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÐµÐµ Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¹ ÑÑÐµÐ´Ñ Ð¸ Ð¾Ð¿Ð¸ÑÐ°Ð½Ð° ÑÑÑÑÐºÑÑÑÐ° ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸ ÑÐµÐ±ÐµÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÐ¸; â Ð¡Ð¾Ð±ÑÐ°Ð½Ð° Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ñ Ð¾Ð± ÑÑÐ»ÑÐ³Ð°Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð² Ð½Ð° ÑÑÐ½ÐºÐµ Ð³Ð¾ÑÐ¾Ð´Ð° Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³; â Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÑÐ¸ÑÑÐµÐ¼Ð° ÑÐµÐ½Ð¾Ð²ÑÑ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð² Ð²Ð¸Ð´Ðµ Ð¿ÑÐ°Ð¹Ñ-Ð»Ð¸ÑÑÐ° Ð´Ð»Ñ ÑÑÐµÑ ÑÑÐ»ÑÐ³; â ÐÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ñ, ÑÐ¿ÑÐ¾Ð³Ð½Ð¾Ð·Ð¸ÑÐ¾Ð²Ð°Ð½ Ð¾Ð±ÑÐµÐ¼ Ð²ÑÐ¿ÑÑÐºÐ° Ð¸ ÑÐµÐ½ÑÐ°Ð±ÐµÐ»ÑÐ½Ð¾ÑÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿Ð¾ Ð²Ð°Ð»Ð¾Ð²Ð¾Ð¹ Ð¿ÑÐ¸Ð±ÑÐ»Ð¸. ÐÐ±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÐÐÐ  ÑÐ¾ÑÑÐ¾Ð¸Ñ Ð²Ð¾ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ð¸ ÑÐµÐ½Ð¾Ð²ÑÑ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¸ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð² Ð¿ÑÐ°ÐºÑÐ¸ÐºÐµ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐÐ Â«Ð¡Ð¸Ð½Ð´ÑÐ¾Ð¼ Ð¢Ð°ÑÑÂ», ÐºÑÐ¾Ð¼Ðµ ÑÐ¾Ð³Ð¾, Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ñ Ð¼Ð¾Ð³ÑÑ Ð±ÑÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð´Ð»Ñ ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÐºÐµÐ¹Ñ-Ð·Ð°Ð´Ð°Ð½Ð¸Ð¹ Ð² Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½ÑÑ ÑÐµÐ»ÑÑ. ÐÑÐ²Ð¾Ð´Ñ. ÐÐ°Ð´Ð°ÑÐ¸ ÐÐÐ  ÑÐµÑÐµÐ½Ñ, ÑÐµÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° Ð¾Ð±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð².
description: The aim of the graduate qualification work is to develop recommendations for improving the pricing model of Syndrome Tattoo LTD. The work has been carried out on the materials GSIM. Materials about the company collected from public sources. Research methods used: analysis of methodological literature, cost-plus pricing method, competitive pricing method, value-based pricing method, questionnaire survey, seasonal forecasting method. The main results of the graduate qualification work: â Theoretical foundations of service pricing and trends in individual service pricing are examined; â The organisation is characterised, its internal environment is analysed and the sales and cost structure is described; â The information about competitors services in St. Petersburg market has been collected; â The system of price offers in the form of price-list for three services has been developed; â The proposals are justified, the volume of supply and profitability of the main services in terms of gross profit is predicted. The areas of the graduate qualification work results application: the work serves to implement the price proposals and the results of the market research into the practice of Syndrome Tattoo LTD., in addition, the materials can be used to make educational case studies. Conclusions. Tasks have been solved, aim has been achieved, the areas of the results application have been determined.