title: ÐÐ½ÑÐµÐ³ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ð½Ð° ÑÑÐ½ÐºÐµ Ð¿Ð°ÑÑÐ°Ð¶Ð¸ÑÑÐºÐ¸Ñ Ð°Ð²ÑÐ¾Ð±ÑÑÐ½ÑÑ Ð¿ÐµÑÐµÐ²Ð¾Ð·Ð¾Ðº Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Integrated communications in the st. petersburg passenger bus transportation market
Creators: name: Ð¤Ð¸Ð»Ð¸Ð¼Ð¾Ð½Ð¾Ð²Ð°, ÐÐ¸ÐºÑÐ¾ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¸Ð½ÑÐµÐ³ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
ÑÑÐ½Ð¾Ðº Ð¿Ð°ÑÑÐ°Ð¶Ð¸ÑÑÐºÐ¸Ñ Ð°Ð²ÑÐ¾Ð±ÑÑÐ½ÑÑ Ð¿ÐµÑÐµÐ²Ð¾Ð·Ð¾Ðº
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ
ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ðµ Ð¸ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ ÑÑÐ½ÐºÐ°
integrated communications
passenger bus transportation market
promotion
development strategy
market conditions and trends

description: ÐÐ°Ð½Ð½Ð°Ñ Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÐµÐºÐ¾-Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¸ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¸Ð½ÑÐµÐ³ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð´Ð»Ñ ÐÐ£Ð Â«ÐÐ²ÑÐ¾Ð±ÑÑÐ½ÑÐ¹ Ð²Ð¾ÐºÐ·Ð°Ð» â 2Â». ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1) Ð¸Ð·ÑÑÐ¸ÑÑ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÑÐ°Ð½ÑÐ¿Ð¾ÑÑÐ½ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð² Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÐ²Ð¾Ð»ÑÑÐ¸Ð¸ 4.0; 2) ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÑÑ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ Ð¸Ð½ÑÐµÐ³ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹; 3) Ð¾Ð¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÑ Ð¸Ð½ÑÐµÐ³ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð½Ð° ÑÑÐ½ÐºÐµ Ð¿Ð°ÑÑÐ°Ð¶Ð¸ÑÑÐºÐ¸Ñ Ð°Ð²ÑÐ¾Ð±ÑÑÐ½ÑÑ Ð¿ÐµÑÐµÐ²Ð¾Ð·Ð¾Ðº; 4) Ð²ÑÑÐ²Ð¸ÑÑ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ðµ Ð¸ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ ÑÑÐ½ÐºÐ° Ð¿Ð°ÑÑÐ°Ð¶Ð¸ÑÑÐºÐ¸Ñ Ð°Ð²ÑÐ¾Ð±ÑÑÐ½ÑÑ Ð¿Ðµ-ÑÐµÐ²Ð¾Ð·Ð¾Ðº Ð³. Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°; 5) Ð´Ð°ÑÑ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÑ ÐÐ£Ð Â«ÐÐ²ÑÐ¾Ð±ÑÑÐ½ÑÐ¹ Ð²Ð¾ÐºÐ·Ð°Ð» â 2Â»; 6) Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸Ð½ÑÐµÐ³ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ ÐÐ£Ð Â«ÐÐ²ÑÐ¾Ð±ÑÑÐ½ÑÐ¹ Ð²Ð¾ÐºÐ·Ð°Ð» â 2Â»; 7) ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð¸Ð½ÑÐµÐ³ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÑ ÐºÐ¾Ð¼-Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð´Ð»Ñ ÐÐ£Ð Â«ÐÐ²ÑÐ¾Ð±ÑÑÐ½ÑÐ¹ Ð²Ð¾ÐºÐ·Ð°Ð» â 2Â». ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² Ð¾Ð±Ð¾Ð±ÑÐµÐ½Ð¸Ð¸ Ð¸ Ð´Ð¾Ð¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ð¸ ÑÐµÐ¾ÑÐµÑÐ¸ÐºÐ¾-Ð¼ÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð° Ð½Ð° ÑÐµÐ¼Ñ Ð¸Ð½ÑÐµÐ³ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð½Ð° ÑÑÐ½-ÐºÐµ Ð¿Ð°ÑÑÐ°Ð¶Ð¸ÑÑÐºÐ¸Ñ Ð°Ð²ÑÐ¾Ð±ÑÑÐ½ÑÑ Ð¿ÐµÑÐµÐ²Ð¾Ð·Ð¾Ðº Ð² Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ 4.0. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð¸ ÑÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð¸Ð½ÑÐµÐ³ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð´Ð»Ñ ÐÐ£Ð Â«ÐÐ²ÑÐ¾Ð±ÑÑÐ½ÑÐ¹ Ð²Ð¾ÐºÐ·Ð°Ð» â 2Â».
description: The topic of the final qualification work is "Integrated communications in the St. Petersburg passenger bus transportation market". This final qualification work is devoted to the development of recommendations based on the theoretical and practical analysis of integrated communications for the State Unitary Enterprise "Bus Station No. 2". The tasks that were solved during the research: 1) to study the features of the development of transport technologies in the industrial revolution 4.0; 2) to consider the theoretical foundations of integrated communications; 3) to determine the specifics of integrated communications in the passenger bus transportation market; 4) to identify the state and trends of the passenger bus transportation market in St. Petersburg; 5) give a description of the State Unitary Enterprise "Bus station No. 2"; 6) to analyze the integrated communications of the State Unitary Enterprise "Bus Station No. 2"; 7) to develop recommendations on the use of integrated communications for the State Unitary Enterprise "Bus Station No. 2". The research consists in generalizing and supplementing theoretical and methodological material on the topic of integrated communications in the passenger bus transportation market in industry 4.0. As a result, recommendations were formulated on recommendations for the use of integrated communications for the State Unitary Enterprise "Bus Station No. 2".