title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹, Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÑ Ð½Ð° Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÐ¸ Ð¾Ð±ÑÐµÐºÑÐ° Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÐ¸, ÑÐ°ÑÐ¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð² Ð·Ð¾Ð½Ðµ Ð¾Ñ ÑÐ°Ð½Ñ Ð¾Ð±ÑÐµÐºÑÐ¾Ð² ÐºÑÐ»ÑÑÑÑÐ½Ð¾Ð³Ð¾ Ð½Ð°ÑÐ»ÐµÐ´Ð¸Ñ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a set of measures to increase the value of a real estate asset located within the protected area of cultural heritage sites in Saint Petersburg
Creators: name: ÐÐ°ÑÐ¿Ð¾Ð²Ð°, Ð¡ÑÐµÐ¿Ð°Ð½Ð¸Ð´Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÑÑ
Ð¾Ñ ÑÐ°Ð½Ð° ÐºÑÐ»ÑÑÑÑÐ½Ð¾Ð³Ð¾ Ð½Ð°ÑÐ»ÐµÐ´Ð¸Ñ
Ð¾Ð±ÑÐµÐºÑ Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÐ¸
ÑÐµÐºÐ¾Ð½ÑÑÑÑÐºÑÐ¸Ñ
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ðµ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ
cost management
protection of cultural heritage
real estate
reconstruction
effective use

description: Ð¦ÐµÐ»ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹, Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÑ Ð½Ð° Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÐ¸ Ð¾Ð±ÑÐµÐºÑÐ° Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÐ¸, ÑÐ°ÑÐ¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð² Ð·Ð¾Ð½Ðµ Ð¾ÑÑÐ°Ð½Ñ Ð¾Ð±ÑÐµÐºÑÐ¾Ð² ÐºÑÐ»ÑÑÑÑÐ½Ð¾Ð³Ð¾ Ð½Ð°ÑÐ»ÐµÐ´Ð¸Ñ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð¾ÑÑ Ð½Ð° Ð±Ð°Ð·Ðµ Ð¾ÑÐºÑÑÑÑÑ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¸ÑÑÐ¾ÑÐ½Ð¸ÐºÐ¾Ð², Ð½Ð¾ÑÐ¼Ð°ÑÐ¸Ð²Ð½ÑÑ Ð´Ð¾ÐºÑÐ¼ÐµÐ½ÑÐ¾Ð². ÐÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¼Ð¾Ð´ÐµÐ»Ð¸ CAPM Ð¸ WACC, Ð¼ÐµÑÐ¾Ð´Ñ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ Ð¸ Ð´Ð¾ÑÐ¾Ð´Ð½Ð¾Ð³Ð¾ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð° Ðº Ð¾ÑÐµÐ½ÐºÐµ, Ð¼ÐµÑÐ¾Ð´ ÐÐ¾Ð½ÑÐµ-ÐÐ°ÑÐ»Ð¾. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: â Ð¸Ð·ÑÑÐµÐ½ Ð¾Ð±ÑÐµÐºÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÐµÐ³Ð¾ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐ¸Ð·Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¸ ÑÑÐ¸Ð´Ð¸ÑÐµÑÐºÐ¸Ðµ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ¸, Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð¾ ÐµÐ³Ð¾ Ð¾ÐºÑÑÐ¶ÐµÐ½Ð¸Ðµ; â Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ Ð¼Ð°ÐºÑÐ¾ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹, Ð¾ÐºÐ°Ð·ÑÐ²Ð°ÑÑÐ¸Ñ Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ Ð½Ð° ÑÑÑÐ¾Ð¸ÑÐµÐ»ÑÐ½ÑÑ Ð¾ÑÑÐ°ÑÐ»Ñ, Ð¸ ÑÑÐ½ÐºÐ¾Ð² Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð¹ Ð¸ Ð¾ÑÐ¸ÑÐ½Ð¾Ð¹ Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÐ¸ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°; â Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸ÑÑÐ»ÐµÐ´ÑÐµÐ¼Ð¾Ð³Ð¾ Ð¾Ð±ÑÐµÐºÑÐ° Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÐ¸ Ñ ÑÑÐµÑÐ¾Ð¼ ÑÑÐ»Ð¾Ð²Ð¸Ð¹ Ð½ÐµÐ¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¸ ÑÐ¸ÑÐºÐ¾Ð²; â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð°Ð»Ð³Ð¾ÑÐ¸ÑÐ¼ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÐ¸ Ð¾Ð±ÑÐµÐºÑÐ¾Ð² Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÐ¸, ÑÐ°ÑÐ¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð² Ð·Ð¾Ð½Ðµ Ð¾ÑÑÐ°Ð½Ñ Ð¾Ð±ÑÐµÐºÑÐ¾Ð² ÐºÑÐ»ÑÑÑÑÐ½Ð¾Ð³Ð¾ Ð½Ð°ÑÐ»ÐµÐ´Ð¸Ñ. ÐÐ±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÐÐÐ : ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¼Ð¾Ð³ÑÑ Ð±ÑÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð¸Ð½Ð²ÐµÑÑÐ¾ÑÐ°Ð¼Ð¸ Ð¸ ÑÑÑÐ¾Ð¸ÑÐµÐ»ÑÐ½ÑÐ¼Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÑÐ¼Ð¸ Ð¿ÑÐ¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð² ÑÐµÐºÐ¾Ð½ÑÑÑÑÐºÑÐ¸Ð¸ Ð¸ÑÑÐ¾ÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð·Ð´Ð°Ð½Ð¸Ð¹ Ð¿Ð¾Ð´ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ðµ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ðµ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð´Ð»Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¹ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÐ¸ Ð¾Ð±ÑÐµÐºÑÐ¾Ð² Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÐ¸, ÑÐ°ÑÐ¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð² Ð·Ð¾Ð½Ð°Ñ Ð¾ÑÑÐ°Ð½Ñ ÐºÑÐ»ÑÑÑÑÐ½Ð¾Ð³Ð¾ Ð½Ð°ÑÐ»ÐµÐ´Ð¸Ñ. ÐÑÐ¸ ÑÐ°Ð±Ð¾ÑÐµ Ð½Ð°Ð´ ÐÐÐ  Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ ÑÐ¸ÑÑÐ¾Ð²ÑÐµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ MS Word, MS Excel. ÐÑÐ²Ð¾Ð´Ñ. ÐÐ°Ð´Ð°ÑÐ¸ ÐÐÐ  ÑÐµÑÐµÐ½Ñ, ÑÐµÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° Ð¾Ð±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð².
description: The aim of the study is to develop a comprehensive set of measures to enhance the value of a real estate asset located within the protected area of cultural heritage sites in Saint Petersburg. The work has been carried out on the materials of open Internet sources, normative documents. Research methods: SWOT analysis, CAPM and WACC models, forecasting methods, methods of comparative and profitable approach to estimation, Monte Carlo method. The main results of the graduate qualification work: â the object of the study was studied, located at the address: St. Petersburg, Vyborgskaya nab., 53, lit. A, its main physical and legal characteristics, its environment is analyzed; â the analysis of the main macroeconomic indicators affecting the construction industry and the markets of hotel and office real estate was carried out; â the analysis of the most effective use of the real estate object is carried out; â an algorithm has been developed to increase the value of real estate located in the zone of protection of cultural heritage sites. The areas of the graduate qualification work results application: the findings of the research can be utilized by investors and construction firms in the planning of projects aimed at renovating historical structures for contemporary commercial purposes. Information technologies of MS Word and MS Excel were used while working on the graduate qualification work. Conclusions. Tasks have been solved, aim has been achieved, the areas of the results application have been determined.