title: Ð¡ÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð°Ñ Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð° ÑÑÐ±Ð½ÑÑ ÐºÐ¾Ð½ÑÐµÑÐ²Ð¾Ð², Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½Ð¾ÑÐ½ÑÑ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¹ Ð¸ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ Ð½Ð° ÑÑÐ½ÐºÐµ ÑÑÐ±Ð½ÑÑ ÐºÐ¾Ð½ÑÐµÑÐ²Ð¾Ð²
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Comparative assessment of the quality of canned fish, analysis of market trends and consumer preferences in the canned fish market
Creators: name: ÐÐ¸ÑÑÐ¾ÑÐ°Ð½Ð¾Ð²Ð°, Ð¡Ð¾ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÑÐ±Ð½ÑÐµ ÐºÐ¾Ð½ÑÐµÑÐ²Ñ
ÐºÐ¸Ð»ÑÐºÐ°
Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ°
Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ðµ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ñ
Ð¾ÑÐ³Ð°Ð½Ð¾Ð»ÐµÐ¿ÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ ÐºÐ°ÑÐµÑÑÐ²Ð°
ÑÐ¸Ð·Ð¸ÐºÐ¾-Ñ Ð¸Ð¼Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ ÐºÐ°ÑÐµÑÑÐ²Ð°
canned fish
sprat
market analysis
consumer preferences
organoleptic quality indicators
physico-chemical quality indicators

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description: The object of the study is canned fish on the example of sprats in tomato sauce. The subject of this research is consumer properties of canned fish, evaluation of the quality of canned fish and marketing research to identify consumer preferences in the canned fish market. The purpose of the work is to evaluate the consumer properties of canned fish. The tasks of the work included: â to study the factors that form and preserve the quality of canned fish; â to study market trends and conduct marketing research to identify consumer preferences in the canned fish market; â to investigate the quality of canned fish by organoleptic and physico-chemical parameters. The research was carried out on the basis of the Laboratory of Commodity Science and examination of consumer goods of the Higher School of Economics. The work uses organoleptic and instrumental methods of assessing the quality of goods, a sociological method using an Internet survey (Google Forms). The experimental data were processed using Microsoft Excel and Microsoft Word software (data analysis package). Based on the marketing research, it was found that the majority of respondents consider such indicators as quality and price important, and many also prefer canned food in their own juice and tomato filling from sprat and tuna. Also, the brand and packaging design are important for respondents, which is important for the manufacturer to know for the successful formation of consumer loyalty to their brand. Based on the results of the evaluation of the quality of canned food, it was established that all the samples under study met the standard requirements for physico-chemical and organoleptic quality indicators. The obtained results of the work can be used by trade and manufacturing enterprises to form an assortment policy.