title: Ð Ð°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÑÑÐ¼ Ð²ÑÑ Ð¾Ð´Ð° Ð½Ð° Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÑ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Business development by entering the marketplace
Creators: name: ÐÐ¾ÑÑÐ±ÐµÐ¹, ÐÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð°Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ñ
Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹Ñ
Ð±ÑÑÐ¾Ð²Ð°Ñ Ñ Ð¸Ð¼Ð¸Ñ
Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸
Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
ÑÐ¾ÑÐ³Ð¾Ð²Ð°Ñ Ð¿Ð»Ð¾ÑÐ°Ð´ÐºÐ°
electronic-commerce
marketplace
household chemicals
online sales
promotion tools

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description: The aim of the study is to develop recommendations for increasing the turnover of CJSC "Adria &amp; K" in the context of current market trends. The study was carried out on the basis of the basis of the production organization CJSC "Adria and K". Research subject: implementation and promotion of the products of the organization under study on the online marketplace. Research methods: General scientific research methods were used: market analysis, ABC analysis, classification, economic and statistical modeling, data collection and processing, infographics, methods for assessing the economic effect. The main results of the study: - recommendations for solving the identified problems of the organization have been developed; - the economic feasibility and the possibility of bringing the company's products into the online trade sphere are substantiated; - the trends of the household chemicals market are formulated; - ABC-analysis of the company's assortment was carried out; - evaluation of the results and economic effect of the activities carried out. Application field: application of the results of work in the activities of the object company and the ability to scale the solutions. The scientific novelty of the study is the proposed measures to increase profitability were implemented for the first time within the framework of the object company. Conclusions: The tasks of the thesis are solved, the goal is achieved, and the scope of application of the results is determined. The results obtained show signs of scientific novelty. The directions of further research are defined.