title: Ð¤Ð¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼ÐµÑ Ð¿Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð±ÑÐµÐ½Ð´Ð° Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÑ Â«ÐÑÐ°Ð½Ð´ ÐÑÐµÐ»Ñ ÐÐ²ÑÐ¾Ð¿Ð°Â»
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Establishing measures to promoting "Grand Hotel Europe" brand
Creators: name: ÐÑÐ°ÑÑÐ¾Ð²Ð°, ÐÐ½Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð±ÑÐµÐ½Ð´
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð°
Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð°Ñ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ñ
ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ
ÐºÐ°Ð½Ð°Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
brand
branding strategy
hospitality industry
target audience
channels of promotion

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description: The subject of the graduate qualification work is âEstablishing measures to promoting Grand Hotel Europe brandâ. The given work is devoted to studying branding in hospitality industry and suggesting more relevant measures to promoting a brand considering changes in marketing industry.The research set the following goals:Studying theoretical aspects of establishing measures to promoting hotel brand.Analysing Grand Hotel Europe technology of brand management.Detection of reasons to establishing measures to improving Grand Hotel Europe branding strategyDevelopment of recommendations on improving Grand Hotel Europe branding strategyThe work was done to make analysis of the hotel and establishing recommendations on improving Grand Hotel Europe branding strategy. During the course of work was done PEST-analysis and SWOT-analysis in order to detect external and internal factors influencing on the hotel. In addition, in the given work was done the analysis of Grand Hotel Europe brand including analysis of corporate identity, positioning of brand, main values and channels of promotion.As a result of work was detected that there is a lack of brand visibility on Russian internet platforms and Russian media, and the fact that branding strategy is mostly oriented on âfashionâ audience that leads to reducing of target groups that branding strategy might influence. On a basis of detected problems was made a set of measures to improve Grand Hotel Europe branding strategy which includes brand new positioning of brand using relevant channels of promotion. Â