title: ÐÑÐµÐ½ÐºÐ° Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ ÑÐ²Ð¾Ð¹ÑÑÐ² ÐºÑÐ°ÑÐ¾Ðº Ð´Ð»Ñ Ð²Ð¾Ð»Ð¾Ñ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶ ÑÐµÑÐµÐ· Ð¾Ð½Ð»Ð°Ð¹Ð½ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Evalution of consumer properties of hair dyes and development of proposals for improving their sales thought online stores
Creators: name: Ð¤ÐµÐ´Ð¾ÑÐ¾Ð²Ð°, ÐÐµÐ»Ð»Ð¸
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÐºÑÐ°ÑÐºÐ° Ð´Ð»Ñ Ð²Ð¾Ð»Ð¾Ñ
ÑÐ¸Ð½ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ ÐºÑÐ°ÑÐºÐ¸
Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð°
Ð¾Ð½Ð»Ð°Ð¹Ð½ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½
hair dye
synthetic dyes
quality assessment
online store

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description: This work is devoted to the evaluation of consumer properties of hair dye and the development of proposals for improving its range in a retail outlet. Tasks that were solved during the research:1. To consider the factors affecting the consumer properties of the product, and determine the requirements for its quality.2. Carrying out a comparative assessment of the quality of hair dye from different manufacturers, with a reasonable choice of samples and research methods.3. Recommendations on the selection of goods for consumers and trading enterprises based on an analysis of the results of research on samples have been developed.4. To analyze the actual range of goods of the retail trade enterprise and, based on the data on the study of consumer preferences, develop proposals for its improvement. The studies were carried out on the basis of consumer goods examination laboratories of the Higher School of Service and Trade. Work methods: empirical, measuring and experimental. As a result, it was established that consumer properties possess goods, trademark Â«SYOSSÂ», made in Russia. Based on the analysis of the completeness of consumer information provided by online stores, recommendations are made to improve its presentation. Namely, an indication in the main characteristics of the properties necessary for a potential consumer when choosing products; placement of product images in good quality.