title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð¼Ð»ÐµÐºÑÐ° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð¸ÑÐµÐ»ÑÑÑÐ²Ð° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of the complex of promoting the internet representation of the organization
Creators: name: Ð¡ÐºÐ¾Ð²Ð¾ÑÐ¾Ð´ÐºÐ¸Ð½Ð°, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÑÐ°Ð¹Ñ
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð¸ÑÐµÐ»ÑÑÑÐ²Ð¾
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
citylife
cashback-ÑÐµÑÐ²Ð¸ÑÑ
website
internet representation
promotion
cashback-services

description: ÐÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ ÑÐµÐ¼Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²ÑÐ²Ð°ÐµÑÑÑ ÑÐµÐ¼, ÑÑÐ¾ ÐºÐ°Ð¶Ð´ÑÐ¹ Ð´ÐµÐ½Ñ Ð²Ð¾Ð·ÑÐ°ÑÑÐ°ÐµÑ Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÑ Ð² Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ð¸ ÐÐ½ÑÐµÑÐ½ÐµÑ- Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð´Ð»Ñ Ð²ÑÑÑÑÐ°Ð¸Ð²Ð°Ð½Ð¸Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ñ Ð¿Ð°ÑÑÐ½ÐµÑÐ°Ð¼Ð¸ Ð¸ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÐ¼Ð¸. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ:
1. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð°ÑÐ¿ÐµÐºÑÐ¾Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑ- Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð¸ÑÐµÐ»ÑÑÑÐ²Ð°.
2. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾- ÑÐ¾Ð·ÑÐ¹ÑÑÐ²ÐµÐ½Ð½ÑÑ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ CityLife.
3. Ð¤Ð¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð² ÑÐµÑÐ¸ ÐÐ½ÑÐµÑÐ½ÐµÑ, ÑÐ°ÑÑÐµÑ Ð¸Ñ Ð·Ð°ÑÑÐ°Ñ Ð¸ Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸.
ÐÐ±ÑÐµÐºÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ â ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ CityLife. ÐÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ â Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ð² ÐÐ½ÑÐµÑÐ½ÐµÑÐµ Ð² Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ CityLife.
ÐÐ»Ñ ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÐºÐ¾Ð½ÐºÑÑÐ¸ÑÑÑÑÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ CityLife Ð±ÑÐ»Ð° ÑÐ´ÐµÐ»Ð°Ð½Ð° Ð²ÑÐ±Ð¾ÑÐºÐ° Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ Ð¼Ð¸ÑÐ¾Ð²ÑÑ Ð¸ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ ÐºÐ¾Ð½ÐºÑÑÐ¸ÑÑÑÑÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð² CityLife Ð¿Ð¾ ÑÐ·ÑÐºÐ¾Ð²Ð¾Ð¼Ñ ÐºÑÐ¸ÑÐµÑÐ¸Ñ. ÐÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ðµ ÑÐ¸ÑÐºÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ CityLife.
ÐÐ»Ñ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð¸ÑÐµÐ»ÑÑÑÐ²Ð° Ð±ÑÐ»Ð¾ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ ÑÐ°Ð¹ÑÐ° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸: Global rank; Country rank (Russia); Ð¾Ð±ÑÐµÐµ ÐºÐ¾Ð»Ð¸ÑÐµÑÑÐ²Ð¾ Ð²Ð¸Ð·Ð¸ÑÐ¾Ð², Ð¾Ð±ÑÐ¸Ð¹ ÑÑÐ°ÑÐ¸Ðº,Ð³ÐµÐ¾Ð³ÑÐ°ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ (Ð¿Ð¾ IP Ð°Ð´ÑÐµÑÑ); Ð¸ÑÑÐ¾ÑÐ½Ð¸ÐºÐ¸ ÑÑÐ°ÑÐ¸ÐºÐ°; ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐ¹ ÑÑÐ°ÑÐ¸Ðº; Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ, Ð½Ð° ÐºÐ¾ÑÐ¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸.
ÐÑÐ¾ÐµÐºÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð¸ÑÐµÐ»ÑÑÑÐ²Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½ Ð½Ð° ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ CityLife Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ Â«ÐÐºÐ¾Ð½ÑÐ°ÐºÑÐµÂ» Ð¸ Â«InstagramÂ». ÐÑÐ¸Ð¼ÐµÑÐ½ÑÐ¹ Ð¼ÐµÑÑÑÐ½ÑÐ¹ Ð±ÑÐ´Ð¶ÐµÑ Ð½Ð° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÐ¾ÑÑÐ°Ð²Ð¸Ñ 10,2 Ð¼Ð»Ð½. ÑÑÐ±. Ð² Ð³Ð¾Ð´. ÐÐ¶Ð¸Ð´Ð°ÐµÑÑÑ ÑÐ»ÐµÐ´ÑÑÑÐ°Ñ Ð¿Ð¾Ð»Ð¾Ð¶Ð¸ÑÐµÐ»ÑÐ½Ð°Ñ Ð´Ð¸Ð½Ð°Ð¼Ð¸ÐºÐ°: Ð¿Ð¾ÑÐµÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¾ÑÐ¸Ð»Ñ ÑÐ²ÐµÐ»Ð¸ÑÐ¸ÑÑÑ Ð±Ð¾Ð»ÑÑÐµ, ÑÐµÐ¼ Ð² 2 ÑÐ°Ð·Ð°; Ð¾ÑÐ²Ð°Ñ Ð¿Ð¾Ð²ÑÑÐ¸ÑÑÑ Ð½Ð° 20%; Ð¿Ð¾ÐºÐ°Ð·Ñ Ð²Ð¾Ð·ÑÐ°ÑÑÑÑ Ð² Ð±Ð¾Ð»ÐµÐµ ÑÐµÐ¼ 2 ÑÐ°Ð·Ð°; ÑÐ²ÐµÐ»Ð¸ÑÐ¸ÑÑÑ ÐºÐ¾Ð»Ð¸ÑÐµÑÑÐ²Ð¾ Ð¿Ð¾Ð´Ð¿Ð¸ÑÑÐ¸ÐºÐ¾Ð² Ð½Ð° 10%. ÐÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ Ð¼Ð¾Ð¶ÐµÑ ÑÐ²ÐµÐ»Ð¸ÑÐ¸ÑÑ ÑÐ²Ð¾Ñ Ð²ÑÑÑÑÐºÑ Ð½Ð° 216442 ÑÑÑ. ÑÑÐ±., ÑÑÐ¾ Ð±ÑÐ´ÐµÑ ÑÐ¿Ð¾ÑÐ¾Ð±ÑÑÐ²Ð¾Ð²Ð°ÑÑ Ð¿Ð¾Ð»ÑÑÐµÐ½Ð¸Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÑÐµÐºÑÐ° Ð² 206242 ÑÑÑ. ÑÑÐ±.
description: The relevance of the research topic is justified by the fact that every day there is an increasing need to use Internet tools to build marketing communications with partners and consumers. Objectives of the study:
1. Study of theoretical aspects of internet representation.
2. Analysis of the main indicators of financial and economic activity of the CityLife organization.
3. Formation of measures to promote the organization on the Internet, calculation of their costs and evaluation of efficiency.
The subject of the study is CityLife. The subject of the study is marketing communications on the Internet during the CityLife of the company.
A sample of the world 's CityLife Russian competing companies was also made to compile the main competing companies. The main competitors of the CityLife were analyzed by language criterion. The main strategic risks of CityLife company are presented.
To analyze the activity of the Internet representative office, a study was carried out on the following indicators of the company 's website: Global rank; Country rank (Russia); Total number of visits (10.2019-12.2019); Total traffic, both on the computer and from the mobile application (10.2019- 12.2019); Geography of companies (by IP address); traffic sources; social traffic; Platforms on which companies operate.
The project of promotion of the Internet representation of the company includes in the following direction - improvement of communications of CityLife in social networks "Vkontakte" and "Instagram."
The approximate monthly budget for promotion in social networks of the CityLife network will amount to 10.2 million rubles per year. The following positive dynamics are expected: visits to the profile will increase more than 2 times; Coverage will increase by 20%; Screenings will increase more than 2 times; The number of subscribers will increase by 10%. The company can increase its revenue by 216442 thousand rubles, which will contribute to the economic effect of 206242 thousand rubles.