title: ÐÑÐµÐ½ÐºÐ° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Â«ÐÐ°ÑÑÐ°Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Assessment of the competitiveness of the enterprise in the international market (on the example of Kappa)
Creators: name: ÐÑ Ð®Ð¹Ð»Ð¸Ð½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¼Ð¸ÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ½Ð¾Ðº
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾Ðµ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ðµ
ÑÑÐ½Ð¾Ðº Ð¾Ð´ÐµÐ¶Ð´Ñ Ð¸ ÑÐµÐºÑÑÐ¸Ð»Ñ
world market
competitiveness
financial condition
clothing and textile market

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð¾ÑÐµÐ½ÐºÐ° ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾Ð³Ð¾ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸ÑÂ  Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«KappaÂ» Ñ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ¹ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¾Ð¹ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð²Ð½ÐµÑÐ½Ð¸Ñ ÑÑÐ½ÐºÐ°Ñ.Â  ÐÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: ï¾Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð¾ ÑÐµÐºÑÑÐµÐµ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ðµ Ð¼Ð¸ÑÐ¾Ð²Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ° Ð¾Ð´ÐµÐ¶Ð´Ñ Ð¸ ÑÐµÐºÑÑÐ¸Ð»Ñ; ï¾Ð²ÑÑÐ²Ð»ÐµÐ½Ñ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ Ð¸ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÑÐ½ÐºÐ° Ð¾Ð´ÐµÐ¶Ð´Ñ Ð¸ ÑÐµÐºÑÑÐ¸Ð»Ñ; ï¾Ð¾ÑÐµÐ½ÐµÐ½Ð¾ ÑÑÑÐµÑÑÐ²ÑÑÑÐµÐµ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾Ðµ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ðµ, Ð° ÑÐ°ÐºÐ¶Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«KappaÂ»; ï¾ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð²Ð½ÐµÑÐ½Ð¸Ñ ÑÑÐ½ÐºÐ°Ñ. ÐÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ ÑÐµÐ¼Ñ Ð¾Ð±ÑÑÐ»Ð¾Ð²Ð»ÐµÐ½Ð° ÑÑÐ°Ð±Ð¸Ð»ÑÐ½ÑÐ¼ ÑÐ°Ð·Ð²Ð¸ÑÐ¸ÐµÐ¼ ÑÑÐ½ÐºÐ° Ð¾Ð´ÐµÐ¶Ð´Ñ Ð¸ ÑÐµÐºÑÑÐ¸Ð»Ñ Ð² ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð¼ Ð¼Ð¸ÑÐµ. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¿Ð¾Ð·Ð²Ð¾Ð»Ð¸Ñ Ð¿Ð¾Ð²ÑÑÐ¸ÑÑ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÑ ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾ÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«KappaÂ», Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿Ð¾Ð·Ð²Ð¾Ð»Ð¸Ñ Ð¾ÑÐµÐ½Ð¸ÑÑ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐ¸Ðµ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÑÑÐ¾ÑÐ½Ð¸ÐºÐ¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð²ÑÑÑÑÐ¿Ð¸Ð»Ð¸ Ð´Ð°Ð½Ð½ÑÐµ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð½Ð°ÑÑÐ½Ð¾-Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ, Ð¾ÑÐ¸ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÐÐ½ÑÐµÑÐ½ÐµÑ-ÑÐµÑÑÑÑÐ¾Ð², Ð¼ÐµÑÐ¾Ð´Ð¸ÑÐµÑÐºÐ¸Ðµ ÑÐºÐ°Ð·Ð°Ð½Ð¸Ñ Ð¸ ÑÑÐºÐ¾Ð²Ð¾Ð´ÑÑÐ¸Ðµ Ð´Ð¾ÐºÑÐ¼ÐµÐ½ÑÑ. ÐÑÐ¸ Ð½Ð°Ð¿Ð¸ÑÐ°Ð½Ð¸Ð¸ ÐÐÐ  Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¾ÑÑ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½Ð¾Ðµ Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ðµ MS Office, Ð´Ð»Ñ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸ÑÂ Ð´Ð¸Ð°Ð³ÑÐ°Ð¼Ð¼ Ð¿ÑÐ¸Ð¼ÐµÐ½ÑÐ»Ð°ÑÑ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð° Microsoft Visio. ÐÑÐµÐ½ÐºÐ° ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾Ð³Ð¾ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ñ Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸Ð»Ð°ÑÑ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð¿Ð°ÐºÐµÑÐ° MS Office (Excel). ÐÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«KappaÂ» Ð½Ð° Ð²Ð½ÐµÑÐ½Ð¸Ñ ÑÑÐ½ÐºÐ°Ñ, Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ ÐºÐ¾ÑÐ¾ÑÑÑ Ð¿Ð¾Ð¼Ð¾Ð¶ÐµÑ ÑÐ»ÑÑÑÐ¸ÑÑ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾Ðµ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸.
description: The purpose of the work is to assess the financial condition and competitiveness of the company "Kappa" with further development of measures to improve the competitiveness of the company in foreign markets. The following tasks were solved: ï¾the current state of the global clothing and textile market is analyzed; ï¾trends and prospects of development of the clothing and textile market are revealed; ï¾the existing financial condition, as well as the competitiveness of the company "Kappa" were evaluated; ï¾measures have been developed to improve the companys competitiveness in foreign markets. The relevance of the topic is due to the stable development of the clothing and textile market in the modern world. The development of measures to improve the competitiveness of the company will increase the financial stability of the company "Kappa", and will also allow to assess the future prospects of the companys development. The sources of information were the data of the national research literature, official Internet resources, methodological guidelines and guidance documents. When writing the WRC, MS Office software was used, the Microsoft Visio program was used to create diagrams. The assessment of the financial condition and competitiveness of the company was carried out using the MS Office (Excel) package. Measures are proposed to improve the competitiveness of Kappa in foreign markets, the implementation of which will help improve the financial condition of the company.