title: ÐÐ½Ð°Ð»Ð¸Ð· Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼ Ð¸ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Analyzing problems and improving the marketing strategy of an online store
Creators: name: Ð§Ð¸ÐºÐ½Ð°Ð¹ÐºÐ¸Ð½, ÐÐ°Ð½Ð¸Ð»Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÐ¸ÑÐµÐ¹Ð»ÐµÑ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
ÑÐµÑÐ²Ð¸ÑÐ½ÑÐµ ÑÑÐ»ÑÐ³Ð¸
Ð°Ð½Ð°Ð»Ð¸Ð·
ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ°
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ
retailer
marketing strategy
products
service
analysis
economy
efficiency

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description: The subject of the final qualifying work is the analysis of problems and the improvement of the marketing strategy of the online store. Topic of the final qualifying work: Analysis of problems and improvement of the marketing strategy of an online store. The aim of the study is to develop guidelines for analyzing problems and improving the marketing strategy of an online store DNS LLC This final qualifying work is primarily aimed at analyzing all aspects of the marketing strategy, namely the mechanisms, essence and methods of assessment. In addition, the marketing strategy of DNS LLC is considered in detail. When considering this item, the organizational and economic characteristics of the enterprise were also touched upon, and the analysis of the marketing strategy of the enterprise was carried out. Conclusions: the study resulted in solving the identified problems and improving the marketing strategy of the DNS LLC online store. During the work, it was possible not only to develop measures for the development of the activities of DNS LLC, in the context of improving the marketing strategy of the online store, but also to assess the effectiveness of the proposed activities. A detailed scheme was developed to improve the marketing strategy through the development of the development in the field of wholesale sales, professional development of employees and the creation of a merchandising department.