title: ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ñ Ð¸ÐµÑÐ¾Ð³Ð»Ð¸ÑÐ¾Ð² Ð² Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð¼ Ð´Ð¸Ð·Ð°Ð¹Ð½Ðµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: The use of Chinese characters in graphic design
Creators: name: Ð§Ð¶ÑÐ°Ð½ Ð§Ð¶Ð¸Ñ Ð°Ð½Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð¥ÑÐ´Ð¾Ð¶ÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ðµ ÐºÐ¾Ð½ÑÑÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð´Ð¸Ð·Ð°Ð¹Ð½
ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ðµ Ð¸ÐµÑÐ¾Ð³Ð»Ð¸ÑÑ
ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
Ð»Ð¾Ð³Ð¾ÑÐ¸Ð¿
graphic design
chinese hieroglyphs
branded style
logo

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð¾Ð² Ð´Ð»Ñ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ ÑÐ°Ð¹Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ 1. ÐÐ·ÑÑÐ¸ÑÑ ÑÐ²Ð¾Ð»ÑÑÐ¸Ñ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ñ Ð¸ÐµÑÐ¾Ð³Ð»Ð¸ÑÐ¾Ð² Ð¸ Ð´Ð°ÑÑ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÑ Ð¸Ñ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÐ¸Ð¼Ð²Ð¾Ð»Ð¾Ð². 2. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÑÑ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ñ Ð¸ÐµÑÐ¾Ð³Ð»Ð¸ÑÐ¾Ð² Ð¿ÑÐ¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ. 3. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ Ð´Ð»Ñ ÑÐ°Ð¹Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ (China Tea). ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¸ÐµÑÐ¾Ð³Ð»Ð¸ÑÐ¾Ð² Ð² Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð¼ Ð´Ð¸Ð·Ð°Ð¹Ð½Ðµ Ð¿ÑÐ¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¿Ð¾Ð·Ð²Ð¾Ð»Ð¸Ð»Ð¾ Ð²ÑÑÐ²Ð¸ÑÑ ÑÐ°ÑÐ°ÐºÑÐµÑÐ½ÑÐµ Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÐµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸, Ð¿Ð¾Ð´ÑÐµÑÐºÐ½ÑÑÑ ÑÐ½Ð¸ÐºÐ°Ð»ÑÐ½Ð¾ÑÑÑ ÑÐ¾Ð²Ð°ÑÐ° Ð½Ð° Ð²Ð½ÐµÑÐ½ÐµÐ¼ ÑÑÐ½ÐºÐµ. ÐÐ·ÑÑÐµÐ½Ð° ÑÐ²Ð¾Ð»ÑÑÐ¸Ñ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ñ Ð¸ÐµÑÐ¾Ð³Ð»Ð¸ÑÐ¾Ð² Ð¸ Ð´Ð°Ð½Ð° ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð¸Ñ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÐ¸Ð¼Ð²Ð¾Ð»Ð¾Ð². Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ñ Ð¸ÐµÑÐ¾Ð³Ð»Ð¸ÑÐ¾Ð² Ð¿ÑÐ¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ. ÐÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ðµ Ð¸ÐµÑÐ¾Ð³Ð»Ð¸ÑÑ ÐºÐ°Ðº ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ°Ñ Ð¿Ð¸ÑÑÐ¼ÐµÐ½Ð½Ð¾ÑÑÑ Ð½ÐµÑÑÑ Ð² ÑÐµÐ±Ðµ ÐºÑÐ»ÑÑÑÑÐ½ÑÐµ ÑÐ¼Ð¾ÑÐ¸Ð¸ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð³Ð¾ Ð½Ð°ÑÐ¾Ð´Ð°. Ð­ÑÐ¾Ñ Ð¸ÐµÑÐ¾Ð³Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ ÑÑÐµÐ½Ð°ÑÐ¸Ð¹ Ð²Ð¾Ð·Ð½Ð¸Ðº Ð¸Ð· Ð¿Ð¸ÐºÑÐ¾Ð³ÑÐ°Ð¼Ð¼ Ð¸ Ð¸Ð¼ÐµÐµÑ ÐºÐ°Ðº ÑÐµÐºÑÑÐ¾Ð²ÑÑ ÑÑÐ½ÐºÑÐ¸Ñ, ÑÐ°Ðº Ð¸ Ð´ÑÑÐ¾Ð²Ð½ÑÑ ÐºÐ¾Ð½Ð½Ð¾ÑÐ°ÑÐ¸Ñ. ÐÐ½Ð° Ð¾Ð±ÐµÑÐ¿ÐµÑÐ¸Ð²Ð°ÐµÑ ÑÐ¸ÑÐ¾ÐºÐ¾Ðµ Ð¸ ÑÐ½Ð¸ÐºÐ°Ð»ÑÐ½Ð¾Ðµ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ð¾ Ð´Ð»Ñ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° Ð·Ð° ÑÑÐµÑ ÑÐµÐ¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐµÐºÑÑÐ¾Ð²Ð¾Ð³Ð¾ ÑÐ¼ÑÑÐ»Ð° Ð¸ Ð¾Ð±ÑÐ°Ð·Ð¾Ð². Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ ÑÐ°Ð¹Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ñ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸ÐµÐ¼ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ñ Ð¸ÐµÑÐ¾Ð³Ð»Ð¸ÑÐ¾Ð². Ð¢Ð°ÐºÐ¾Ð¹ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ð¹ Ð´Ð¸Ð·Ð°Ð¹Ð½ Ð¸ÐµÑÐ¾Ð³Ð»Ð¸ÑÐ¾Ð² Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ Ð¿ÑÐ¸Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÐµÐ½ Ð¸ ÑÐ¿Ð¾ÑÐ¾Ð±ÐµÐ½ Ð²ÑÐ·Ð²Ð°ÑÑ Ñ Ð»ÑÐ´ÐµÐ¹ ÑÑÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð¸Ð½ÑÐµÑÐµÑ. ÐÐ»Ð°Ð³Ð¾Ð´Ð°ÑÑ Ð¸Ð´ÐµÐ°Ð»ÑÐ½Ð¾Ð¼Ñ ÑÐ¾ÑÐµÑÐ°Ð½Ð¸Ñ ÑÐ¸Ð¼Ð²Ð¾Ð»Ð¾Ð² Ð¸ Ð³ÑÐ°ÑÐ¸ÐºÐ¸ ÐºÐ°ÑÑÐ¸Ð½ÐºÐ¸ ÑÑÐ°Ð½Ð¾Ð²ÑÑÑÑ Ð±Ð¾Ð»ÐµÐµ Ð»Ð°ÐºÐ¾Ð½Ð¸ÑÐ½ÑÐ¼Ð¸ Ð¸ Ð¿ÑÐ¸Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÑÐ½ÑÐ¼Ð¸. ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¸ÐµÑÐ¾Ð³Ð»Ð¸ÑÐ¾Ð² Ð²ÑÑÐ²Ð»ÑÐµÑ Ð¸Ð´ÐµÐ½ÑÐ¸ÑÐ½Ð¾ÑÑÑ Ð±ÑÐµÐ½Ð´Ð°.
description: This work is devoted to the development of materials for creating a graphic design of the corporate identity of a tea company. Tasks that were solved in the course of the study 1. To study the evolution of Chinese characters and give a description of their graphic symbols. 2. Consider the features of the use of Chinese characters in the development of corporate identity. 3. Develop a corporate identity for a tea company (China Tea). The use of hieroglyphs in graphic design in the development of the company's corporate identity allowed us to identify the characteristic national features, to emphasize the uniqueness of the product in the foreign market. The evolution of Chinese characters is studied and their graphic symbols are characterized. The features of the use of Chinese characters in the development of corporate identity are considered. Chinese characters as a traditional Chinese script carry the cultural emotions of the Chinese people. This hieroglyphic script originated from pictographs and has both a textual function and a spiritual connotation. It provides a broad and unique space for visual communication design by reorganizing textual meaning and images. The corporate identity of the tea company was developed with the use of Chinese characters. This Chinese character design is the most attractive and can arouse people's aesthetic interest. Thanks to the perfect combination of symbols and graphics, images become.