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title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: The development of brand concept and strategy of promotion of student basketball team
Creators: name: ÐÐµÐ½Ð°Ð´Ð¸ÐµÐ²Ð°, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³ Ð² ÑÐ¿Ð¾ÑÑÐµ
ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð±ÑÐµÐ½Ð´Ð¾Ð¼
ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÑÐ¿Ð¾ÑÑÐ¾Ð¼
Ð¸Ð´ÐµÐ½ÑÐ¸ÑÐ½Ð¾ÑÑÑ Ð±ÑÐµÐ½Ð´Ð°
ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸

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description: The object of the research is the process of creating and using the brand of the student basketball team "Black Bears - Polytech".
The aim of the dissertation research is to develop characteristic features and strategies for promoting the brand of a student basketball team, considered as a factor in popularizing student sports and increasing competitiveness in the sports industry in the current market conditions of the entertainment industry.
The methodology of the dissertation work consists of such research methods as system, structural and statistical analysis, as well as a graphical method of analytical studies.
Based on the analysis of existing ideas of Russian and foreign authors on the topic of branding sports teams, the absence of a unified scientific view of the brandâs content and its promotion strategy is demonstrated. In this regard, in the thesis, studies were conducted aimed at developing the brand of the student basketball team "Black Bears - Polytech". In addition, the Black Bears Polytech brand promotion strategy has been developed and its effectiveness has been evaluated.
The scientific novelty of the research lies in the fact that previously there was no purposeful study of the management and strategic planning of promoting the brands of student sports teams.
The practical significance of the work is that this method of researching the formation and promotion of a brand can be used to develop a brand of any student sports team in order to create a positive image of the team and popularize student sports, as well as to realize many other opportunities and goals of the student sports organization.