title: ÐÐ¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð³Ð¾ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Business plan of electronic store
Creators: name: ÐÐ¾Ð½Ð¾Ð¿Ð»ÐµÐ²Ð°, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
Ð¸Ð½ÑÐµÑÐ½ÐµÑ
Ð·Ð°ÐºÑÐ¿ÐºÐ°
Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸
Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ°
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÐ¸Ð½Ð°Ð½ÑÑ
online store
business plan
social networking
competitiveness
internet
purchase
sales
market analysis
marketing
finance

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½ Â«ÐÐµÐ´Ð¸ ÐÑÑÐ¸Â». 
 Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð° Ð´Ð»Ñ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð³Ð¾ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°, ÑÐ¾Ð·Ð´Ð°Ð²Ð°ÐµÐ¼Ð¾Ð³Ð¾ Ñ Ð½ÑÐ»Ñ. 
 Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¿Ð¾Ð´ÑÐµÑÐºÐ¸Ð²Ð°ÐµÑÑÑ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÑ ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑÐ¿Ð»Ð°Ð½Ð° ÐºÐ°Ðº Ð½ÐµÐ¾ÑÑÐµÐ¼Ð»ÐµÐ¼Ð¾Ð¹ ÑÐ°ÑÑÐ¸ Ð²Ð½ÑÑÑÐ¸Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ. ÐÑÐ¾Ð±Ð¾Ðµ Ð²Ð½Ð¸Ð¼Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¸ ÑÑÐ¾Ð¼ ÑÐ´ÐµÐ»ÑÐ»Ð¾ÑÑ ÑÑÑÑÐºÑÑÑÐµ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð°. ÐÑÐ» ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½, Ð³Ð´Ðµ Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½Ñ Ð·Ð°ÑÑÐ°ÑÑ, Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÐµ Ð´Ð»Ñ Ð¾ÑÐºÑÑÑÐ¸Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°, Ð¿Ð»Ð°Ð½Ð¾Ð²ÑÐµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½Ð° ÑÑÐ¸ Ð³Ð¾Ð´Ð°, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ Ð¼ÐµÑÑ Ð´Ð»Ñ Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ Ð¼Ð°ÐºÑÐ¸Ð¼Ð°Ð»ÑÐ½Ð¾ Ð±Ð¾Ð»ÑÑÐ¾Ð³Ð¾ ÑÐ¸ÑÐ»Ð° Ð¿Ð¾ÐºÑÐ¿Ð°ÑÐµÐ»ÐµÐ¹. 
ÐÑÐ» ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð¿Ð»Ð°Ð½, ÐºÐ¾ÑÐ¾ÑÑÐ¹ Ð²ÐºÐ»ÑÑÐ°Ð» Ð² ÑÐµÐ±Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² Ð¾Ð½Ð»Ð°Ð¹Ð½ Ð¸ Ð² Ð¾ÑÑÐ»Ð°Ð¹Ð½ ÑÑÐµÐ´Ðµ, ÑÐ°ÐºÐ¶Ðµ Ð±ÑÐ» ÑÐ¾Ð·Ð´Ð°Ð½ ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð¿Ð»Ð°Ð½ Ð½Ð° Ð´Ð²Ð° Ð¼ÐµÑÑÑÐ°. 
ÐÑÐ»Ð¸ ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½Ñ Ð¿ÑÐ¾Ð³Ð½Ð¾Ð·Ð¸ÑÑÐµÐ¼ÑÐµ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ Ð½Ð° Ð½ÐµÑÐºÐ¾Ð»ÑÐºÐ¾ Ð¿ÐµÑÐ¸Ð¾Ð´Ð¾Ð², Ð° ÑÐ°ÐºÐ¶Ðµ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐ¸ÑÐºÐ¸ Ð´Ð»Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ.
description: The object of study is online-shop "Lady Kate". 
The goal of the final qualifying work is to create a business plan for an electronic store created from scratch. 
The paper emphasizes the need to develop a business plan as an integral part of organizational planning. Special attention was paid to the structure development of the business plan. 
A business plan was drawn up, where the costs necessary to open an online store, the planned performance indicators of the enterprise for three years, the grant for measures to attract as many customers as possible, were calculated. 
A marketing plan was developed, which included various methods of promotion in the online and offline environment, and a content plan for two months was created. 
The projected key financial indicators for several periods were calculated, as well as the main risks for the enterprise were identified.