title: ÐÐ½Ð°Ð»Ð¸Ð· Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ Ð¸ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð°Ñ Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð° Ð¿Ð¸Ð²Ð¾Ð²Ð°ÑÐµÐ½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Analysis of consumer preferences and comparative evaluation of the quality of brewery products
Creators: name: Ð¢ÑÐ¸Ð±ÑÑÐ½Ð°Ñ, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð¿Ð¸Ð²Ð¾Ð²Ð°ÑÐµÐ½Ð½Ð°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
Ð¿Ð¸Ð²Ð¾
ÑÑÐ½Ð¾Ðº
Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½Ñ
Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ðµ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ñ
ÐºÐ°ÑÐµÑÑÐ²Ð¾
brewery products
beer
market
assortment
consumer preferences
quality

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð°Ð½Ð°Ð»Ð¸Ð·Ñ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ°, Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸ÑÐ¼ Ð¿Ð¾ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ Ð¿ÑÐ¸ Ð²ÑÐ±Ð¾ÑÐµ Ð¿Ð¸Ð²Ð° Ð¸ Ð¾ÑÐµÐ½ÐºÐµ ÐµÐ³Ð¾ ÐºÐ°ÑÐµÑÑÐ²Ð°. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÑÑ ÑÐ°ÐºÑÐ¾ÑÑ, ÑÐ¾ÑÐ¼Ð¸ÑÑÑÑÐ¸Ðµ Ð¸ ÑÐ¾ÑÑÐ°Ð½ÑÑÑÐ¸Ðµ ÐºÐ°ÑÐµÑÑÐ²Ð¾ Ð¿Ð¸Ð²Ð°, Ð¸ Ð¾Ð¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ñ Ðº ÐµÐ³Ð¾ ÐºÐ°ÑÐµÑÑÐ²Ñ. 2. ÐÑÐ¾Ð²ÐµÑÑÐ¸ Ð¾Ð±Ð·Ð¾Ñ ÑÑÐ½ÐºÐ° Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð¿Ð¸Ð²Ð° Ð² ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸ÑÑ. 3. ÐÑÑÐ²Ð¸ÑÑ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ðµ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ñ Ð² ÑÐµÐ³Ð¼ÐµÐ½ÑÐµ Ð¿Ð¸Ð²Ð¾Ð²Ð°ÑÐµÐ½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸. 4. ÐÑÐ¾Ð²ÐµÑÑÐ¸ Ð¾ÑÐµÐ½ÐºÑ ÐºÐ°ÑÐµÑÑÐ²Ð° Ð¿Ð¸Ð²Ð° ÑÐ°Ð·Ð½ÑÑ ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ Ð¼Ð°ÑÐ¾Ðº Ð¿Ð¾ Ð¾ÑÐ³Ð°Ð½Ð¾Ð»ÐµÐ¿ÑÐ¸ÑÐµÑÐºÐ¸Ð¼ Ð¸ ÑÐ¸Ð·Ð¸ÐºÐ¾-ÑÐ¸Ð¼Ð¸ÑÐµÑÐºÐ¸Ð¼ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÑÐ¼. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸Ð»Ð¸ÑÑ Ð½Ð° Ð±Ð°Ð·Ðµ Ð»Ð°Ð±Ð¾ÑÐ°ÑÐ¾ÑÐ¸Ð¸ ÑÐºÑÐ¿ÐµÑÑÐ¸Ð·Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ ÑÐ¾Ð²Ð°ÑÐ¾Ð² ÐÐ¨Ð¡Ð¸Ð¢. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ ÑÑÐ°Ð½Ð´Ð°ÑÑÐ½ÑÐµ Ð¾ÑÐ³Ð°Ð½Ð¾Ð»ÐµÐ¿ÑÐ¸ÑÐµÑÐºÐ¸Ðµ, ÑÐ¸Ð·Ð¸ÐºÐ¾-ÑÐ¸Ð¼Ð¸ÑÐµÑÐºÐ¸Ðµ, ÑÐºÑÐ¿ÐµÑÑÐ½ÑÐµ Ð¸ ÑÐ¾ÑÐ¸Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð¿Ð¸Ð²Ð¾Ð²Ð°ÑÐµÐ½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ ÑÐ¿ÐµÑÐ¸Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Â«WinestyleÂ» Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ ÑÑÑÐ°Ð½Ð¾Ð²Ð¸Ð»Ð¸, ÑÑÐ¾ Ð½Ð°Ð¸Ð±Ð¾Ð»ÑÑÐµÐµ ÑÐ°ÑÐ¿ÑÐ¾ÑÑÑÐ°Ð½ÐµÐ½Ð¸Ðµ Ð½Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¼ ÑÑÐ½ÐºÐµ Ð¿Ð¾Ð»ÑÑÐ¸Ð»Ð¾ ÑÐ²ÐµÑÐ»Ð¾Ðµ Ð¿Ð¸Ð²Ð¾ ÑÑÐµÐ´Ð½ÐµÐ¹ ÐºÑÐµÐ¿Ð¾ÑÑÐ¸. ÐÑÐ¾Ð¼Ðµ ÑÐ¾Ð³Ð¾, ÑÑÐ¾Ð¸Ñ Ð¾ÑÐ¼ÐµÑÐ¸ÑÑ, ÑÑÐ¾ ÑÐ°Ð¼Ð¾Ð¹ Ð¿Ð¾Ð¿ÑÐ»ÑÑÐ½Ð¾Ð¹ ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ¾Ð¹ ÑÐ²Ð»ÑÐµÑÑÑ ÑÑÐµÐºÐ»ÑÐ½Ð½Ð°Ñ Ð±ÑÑÑÐ»ÐºÐ° Ð¾Ð±ÑÐµÐ¼Ð¾Ð¼ 0,5 Ð», Ð° Ð¸Ð· Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÑ Ð¼Ð°ÑÐ¾Ðº Ð½Ð°Ð¸Ð±Ð¾Ð»ÑÑÐ¸Ð¼ ÑÐ¿ÑÐ¾ÑÐ¾Ð¼ Ð¿Ð¾Ð»ÑÐ·ÑÐµÑÑÑ Â«ÐÐ°Ð»ÑÐ¸ÐºÐ° ÐÑÐ³ÐºÐ¾ÐµÂ». ÐÐ°ÑÐºÐ¸ÑÐ¾Ð²ÐºÐ° Ð²ÑÐµÑ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÑ Ð¾Ð±ÑÐ°Ð·ÑÐ¾Ð² ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²Ð¾Ð²Ð°Ð»Ð° ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸ÑÐ¼ Ð½Ð¾ÑÐ¼Ð°ÑÐ¸Ð²Ð½ÑÑ Ð´Ð¾ÐºÑÐ¼ÐµÐ½ÑÐ¾Ð². ÐÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð·Ðµ ÑÐ¸Ð·Ð¸ÐºÐ¾-ÑÐ¸Ð¼Ð¸ÑÐµÑÐºÐ¸Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ Ð±ÑÐ»Ð¾ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¾, ÑÑÐ¾ Ð²ÑÐµ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÐµ Ð¾Ð±ÑÐ°Ð·ÑÑ Ð¿Ð¸Ð²Ð° ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²Ð¾Ð²Ð°Ð»Ð¸ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸ÑÐ¼ Ð½Ð¾ÑÐ¼Ð°ÑÐ¸Ð²Ð½Ð¾-ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð´Ð¾ÐºÑÐ¼ÐµÐ½ÑÐ°ÑÐ¸Ð¸. ÐÑÐµ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÐµ Ð¾Ð±ÑÐ°Ð·ÑÑ Ð¿Ð¸Ð²Ð° Ðº ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð´Ð¾Ð¿ÑÑÐºÐ°ÑÑÑÑ, Ð½Ð°Ð¸Ð²ÑÑÑÐ¸Ð¹ Ð±Ð°Ð»Ð» Ð¿Ð¾ Ð¾ÑÐ³Ð°Ð½Ð¾Ð»ÐµÐ¿ÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¾ÑÐµÐ½ÐºÐµ, Ð¿Ð¾Ð»ÑÑÐ¸Ð» Ð¾Ð±ÑÐ°Ð·ÐµÑ â 1 Â«ÐÐ¸Ð³ÑÐ»Ð¸ ÐÐ°ÑÐ½Ð¾ÐµÂ», ÑÐ°Ð¼ÑÐ¹ Ð½Ð¸Ð·ÐºÐ¸Ð¹, Ð¾Ð±ÑÐ°Ð·ÐµÑ â 2 â Ð¿Ð¸Ð²Ð¾ Â«ÐÑÐ»ÐµÑÂ».
description: This work is devoted to assortment analysis, marketing research to identify consumer preferences when choosing beer and assessing its quality. The tasks that were solved in the course of the study: 1. Consider the factors that form and maintain the quality of beer, and determine the requirements for its quality. 2. Conduct a market review and analysis of the range of beer in trade enterprises. 3. Reveal consumer preferences in the segment of brewing products. 4. To assess the quality of beer of different brands in terms of organoleptic and physicochemical indicators. The research was carried out on the basis of the laboratory for the examination of consumer goods of the Higher School of Engineering and Technology The work uses standard organoleptic, physicochemical, expert and sociological research methods. On the basis of a comparative analysis of the assortment of brewing products of the specialized store "Winestyle" and marketing research, it was established that light beer of medium strength was most widespread in the Russian market. In addition, it should be noted that the most popular packaging is a glass bottle with a volume of 0.5 liters, and of the brands presented, Baltika Myagkoe is in the greatest demand. The marking of all submitted samples complied with the requirements of regulatory documents. When analyzing the physicochemical indicators, it was revealed that all the presented beer samples met the requirements of the regulatory and technical documentation. All the presented beer samples are allowed for sale, the highest organoleptic score was obtained for sample â 1 "Zhiguli Barnoe", the lowest, sample â 2 for beer "Cooler".