title: ÐÐ½Ð°Ð»Ð¸Ð· ÑÑÑÑÐºÑÑÑÑ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ°, Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð° ÐºÑÐ°ÑÐ½ÑÑ ÑÑÐ¾Ð»Ð¾Ð²ÑÑ Ð²Ð¸Ð½ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ñ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Analysis of the assortment structure, assessment of the quality of red table wines and development of proposals for improving their assortment
Creators: name: ÐÐ°Ð»Ð¸Ð½Ð¾Ð²ÑÐºÐ°Ñ, ÐÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð²Ð¸Ð½Ð¾
Ð²Ð¸Ð½Ð¾Ð´ÐµÐ»ÑÑÐµÑÐºÐ°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
ÑÑÐ¾Ð»Ð¾Ð²Ð¾Ðµ Ð²Ð¸Ð½Ð¾
Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½Ñ
ÐºÐ°ÑÐµÑÑÐ²Ð¾
ÑÑÐ½Ð¾Ðº
wine
wine products
table wine
assortment
quality
market

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐµ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ ÑÐ²Ð¾Ð¹ÑÑÐ² ÐºÑÐ°ÑÐ½ÑÑ ÑÑÐ¾Ð»Ð¾Ð²ÑÑ Ð²Ð¸Ð½ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð²Ð¸Ð½ Ð² ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¼ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÐ·ÑÑÐ¸ÑÑ ÑÐ°ÐºÑÐ¾ÑÑ, ÑÐ¾ÑÐ¼Ð¸ÑÑÑÑÐ¸Ðµ Ð¸ ÑÐ¾ÑÑÐ°Ð½ÑÑÑÐ¸Ðµ ÐºÐ°ÑÐµÑÑÐ²Ð¾ ÐºÑÐ°ÑÐ½ÑÑ ÑÑÐ¾Ð»Ð¾Ð²ÑÑ Ð²Ð¸Ð½. 2. ÐÑÐ¾Ð²ÐµÑÑÐ¸ Ð¾ÑÐµÐ½ÐºÑ ÐºÐ°ÑÐµÑÑÐ²Ð° Ð¿ÑÑÐ¸ Ð¾Ð±ÑÐ°Ð·ÑÐ¾Ð² ÐºÑÐ°ÑÐ½ÑÑ Ð²Ð¸Ð½ ÑÐ°Ð·Ð½ÑÑ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´Ð¸ÑÐµÐ»ÐµÐ¹ Ð¿Ð¾ Ð¾ÑÐ³Ð°Ð½Ð¾Ð»ÐµÐ¿ÑÐ¸ÑÐµÑÐºÐ¸Ð¼ Ð¸ ÑÐ¸Ð·Ð¸ÐºÐ¾-ÑÐ¸Ð¼Ð¸ÑÐµÑÐºÐ¸Ð¼ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÑÐ¼. 3. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº Ð¸ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½Ñ Ð²Ð¸Ð½Ð¾Ð´ÐµÐ»ÑÑÐµÑÐºÐ¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸. 4. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÑÑ ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½Ñ Ð²Ð¸Ð½, ÑÐµÐ°Ð»Ð¸Ð·ÑÐµÐ¼ÑÑ Ð² ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¼ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ ÐÐÐ Â«ÐÐ²ÑÐ¾Ð Ð¸ÑÐµÐ¹Ð»Â» Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð¿Ð¾ ÐµÐ³Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸Ð»Ð¸ÑÑ Ð½Ð° Ð±Ð°Ð·Ðµ Ð»Ð°Ð±Ð¾ÑÐ°ÑÐ¾ÑÐ¸Ð¸ ÑÐºÑÐ¿ÐµÑÑÐ¸Ð·Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ ÑÐ¾Ð²Ð°ÑÐ¾Ð² ÐÐ¨Ð¡Ð¸Ð¢. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ ÑÑÐ°Ð½Ð´Ð°ÑÑÐ½ÑÐµ Ð¸ Ð¾Ð±ÑÐµÐ¿ÑÐ¸Ð·Ð½Ð°Ð½Ð½ÑÐµ Ð² ÑÐ¾Ð²Ð°ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ð¸ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: Ð¾ÑÐ³Ð°Ð½Ð¾Ð»ÐµÐ¿ÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¸ ÑÐ¸Ð·Ð¸ÐºÐ¾-ÑÐ¸Ð¼Ð¸ÑÐµÑÐºÐ¸Ðµ. Ð ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð±ÑÐ»Ð¾ ÑÑÑÐ°Ð½Ð¾Ð²Ð»ÐµÐ½Ð¾, ÑÑÐ¾ Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ Ð²ÑÑÐ¾ÐºÐ¸Ðµ Ð±Ð°Ð»Ð»Ñ Ð¿Ð¾ Ð¸ÑÐ¾Ð³Ð°Ð¼ Ð¾ÑÐ³Ð°Ð½Ð¾Ð»ÐµÐ¿ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾Ð»ÑÑÐ¸Ð»Ð¸ Ð²Ð¸Ð½Ð° ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ Ð¼Ð°ÑÐ¾Ðº Â«TramontanaÂ» Ð¸ Â«Fleur de CamilleÂ», Ð¸Ð·Ð³Ð¾ÑÐ¾Ð²Ð»ÐµÐ½Ð½ÑÐµ Ð² ÐÑÐ°Ð»Ð¸Ð¸ Ð¸ Ð²Ð¾ Ð¤ÑÐ°Ð½ÑÐ¸Ð¸, ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾. Ð¤Ð¸Ð·Ð¸ÐºÐ¾-ÑÐ¸Ð¼Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ Ð¸ÑÑÐ»ÐµÐ´ÑÐµÐ¼ÑÑ Ð¾Ð±ÑÐ°Ð·ÑÐ¾Ð² Ð²Ð¸Ð½ ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²Ð¾Ð²Ð°Ð»Ð¸ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸ÑÐ¼ ÑÑÐ°Ð½Ð´Ð°ÑÑÐ¾Ð². ÐÐ½Ð°Ð»Ð¸Ð· Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð²Ð¸Ð½ ÐÐÐ Â«ÐÐ²ÑÐ¾Ð Ð¸ÑÐµÐ¹Ð»Â» Ð¿Ð¾ÐºÐ°Ð·Ð°Ð», ÑÑÐ¾ Ð³Ð»ÑÐ±Ð¸Ð½Ð° Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° ÐºÑÐ°ÑÐ½ÑÑ ÑÑÐ¾Ð»Ð¾Ð²ÑÑ Ð²Ð¸Ð½ Ð½Ðµ Ð´Ð¾ÑÑÐ°ÑÐ¾ÑÐ½Ð°, Ð¿Ð¾ÑÑÐ¾Ð¼Ñ, Ð´Ð»Ñ ÐµÐ³Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¾ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¾ ÑÐ»ÐµÐ´ÑÑÑÐµÐµ: - Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ ÑÐ°ÑÑÐ¸ÑÐ¸ÑÑ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ½ÑÑ ÑÐµÑÐºÑ Ð²Ð¸Ð½; - ÑÑÑÑÐºÑÑÑÐ¸ÑÐ¾Ð²Ð°ÑÑ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½Ñ Ð²Ð¸Ð½, ÑÐ°ÑÐ¿Ð¾Ð»Ð¾Ð¶Ð¸ÑÑ Ð¸Ñ Ð¿Ð¾ ÑÑÑÐ°Ð½Ð°Ð¼-Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´Ð¸ÑÐµÐ»ÑÐ¼, Ð¾ÑÑÑÐµÑÑÐ²Ð»ÑÑ Ð¿ÑÐ¸ ÑÑÐ¾Ð¼ ÐºÐ¾Ð½ÑÑÐ¾Ð»Ñ Ð½Ð°Ð»Ð¸ÑÐ¸Ñ Ð°ÐºÑÑÐ°Ð»ÑÐ½ÑÑ ÑÐµÐ½Ð½Ð¸ÐºÐ¾Ð² Ð¾ÐºÐ¾Ð»Ð¾ ÐºÐ°Ð¶Ð´Ð¾Ð³Ð¾ ÑÐ¾Ð²Ð°ÑÐ°; - Ð¿ÑÐ¸Ð²Ð»ÐµÐºÐ°ÑÑ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ¾Ð², ÑÐ¿ÐµÑÐ¸Ð°Ð»Ð¸Ð·Ð¸ÑÑÑÑÐ¸ÑÑÑ Ð½Ð° Ð¿ÑÐ¾Ð´Ð°Ð¶Ðµ Ð°Ð»ÐºÐ¾Ð³Ð¾Ð»ÑÐ½ÑÑ Ð½Ð°Ð¿Ð¸ÑÐºÐ¾Ð² (ÑÐ¾Ð¼ÐµÐ»ÑÐµ), Ð´Ð»Ñ ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹.
description: This work is devoted to the assessment of consumer properties of red table wines and the development of proposals for improving the range of wines in a retail trade enterprise. Tasks that were solved in the course of the study: 1. To study the factors that form and maintain the quality of red table wines. 2. Assess the quality of five samples of red wines from different producers in terms of organoleptic and physico-chemical parameters. 3. Analyze the modern market and the range of wine products. 4. Consider the actual range of wines sold in the retail trade enterprise EvroRetail LLC and develop proposals for its improvement. The studies were carried out on the basis of consumer goods examination laboratories of the Higher School of Service and Trade. The work used standard and generally recognized research methods in commodity science: organoleptic and physico-chemical. In the course of the research, it was found that the highest scores according to the results of the organoleptic study were received by the wines of the trademarks Â«TramontanaÂ» and Â«Fleur de CamilleÂ», made in Italy and France, respectively. The physico-chemical parameters of the studied wine samples corresponded to the requirements of the standards. The analysis of the assortment of wines of EuroRetail LLC showed that the depth of the assortment of red table wines is not sufficient, therefore, the following was proposed to improve it: - it is necessary to expand the range of wines; - structure the range of wines, arrange them by producing countries, while monitoring the availability of actual price tags for each product; - involve employees specializing in the sale of alcoholic beverages (sommelier) to increase sales and effectively analyze consumer preferences.