Deliverable D6.1 Assessment Methodology
Creators: name: Barnaba, Daniele
name: Cartolano, Fabio
name: Bassi, Nicola
name: Zarehparast  Malekzadeh, Mehdi
name: Santarremigia, Francisco
name: Molero, Gemma
name: Malviya, Ashwani
Publisher: name: Zenodo
Year: 2023

description: The present document constitutes the Deliverable D6.1 “Assessment Methodology” in the framework of the W6, Task 6.1 of the IP4MaaS project (S2R-OC-IP4-01-2020, GA 101015492). Mobility as a Service (MaaS) is a mobility distribution model in which one single integrated service provider allows customer’s major transportation needs to meet. MaaS provides a new way of thinking in terms of how the delivery and consumption of mobility is organized and managed. Based on multiple modes of transport on a one-stop-shop principle, it aims to provide consumers with flexible, efficient, user-oriented and ecological mobility services. MaaS is a tool that might change the ways in which people plan their travels and it could influence the emerging trends that will affect the future of transportation. The rise of sharing economy allows to extent the “as a service” paradigm to the ITS technologies sector, which recently has had important advances. Specifically, MaaS aims to get over the car ownership model as well as the current market fragmentations, exploiting the integration between different means of transport and networks through combined mobility packages. Therefore, the modal shift from privately owned and operated cars to the use of shared resources and public transportation is driven by MaaS and the substitution of privately-owned cars, highly underutilized, with various forms of mobility services will be the final achievement, with lower environmental footprint and higher asset utilisation as further side effects. The always more demanding and fragmented users’ needs and expectations can be addressed by the new technologies, while the resources for developing transport systems are decreasing. An easy access to mobility at urban and suburban level as well as well-functioning and seamless transport services (where transport is lived as an “experience”) are an example of users’ different needs that smart and personalized mobility services have to address, allowing MaaS to achieve a paradigm change in transportation. MaaS is all about sharing mobility, integrated booking/ticketing/payment, multimodal passenger transport, multimodal traveller information, etc. Private sharing mobility services, public/private parking, scheduled public transport services, and on-demand public transport services are just few of the different mobility services that feed the MaaS. Instead of a technically-focused regulation of individual transport modes, the public sector, which can build a regulative framework acting as an enabler, should aim to ensure transparent market conditions where users (as consumers) have a secure legal position. Providing smarter transport connections for all sectors, profitable markets for new transport services, renewing opportunities for the traditional transport business sectors as part of innovative services concepts could be just few of the many benefits which the development of MaaS may generate; it constitutes the integration of various forms of transport services into a single mobility service accessible on demand. Another aim to achieve is a more convenient, sustainable and even cheaper alternative to the private use of the car in order to give the best value proposition for users. A MaaS system open to all service providers and inclusive for all different kind of users is the offer that the design and development of a MaaS ecosystem should produce, respecting the principle of openness and inclusivity. To reduce the ownership and use of private cars and by that reduce the traffic congestion, emissions and parking problems are the main objectives of MaaS in urban areas. To reach these objectives, the inclusion of all the available transport modes in the service coverage is the most effective way. MaaS services can be offered to both private consumers and company employees. The improvement of service levels (i.e., trams, buses, subway), through the integration of public transport with taxis and oth er modes of demand responsive transport, is the focus of MaaS in suburban areas, which are also suitable locations for carpooling and ride sharing, according with the availability of platforms for managing and effective tools. Because of lack of connection s to scheduled services, in rural areas MaaS services are equivalent to the desired services in suburban areas. From the operational feasibility viewpoint, MaaS development might influences the parties involved in transport and mobility service provision. From the technical feasibility viewpoint, the most important elements of the MaaS concept real life implementation are the design, operation and maintenance of MaaS system. Information technology integration as well as infrastructure and equipment integrat ion are the main technical elements to consider for the successful development of MaaS. From the economic feasibility viewpoint, transport operators and mobility service providers have complex fare structures which should be analysed to define and implemen t a potential one payment system within the MaaS concept. Technology is an important enabler to provide citizens with access to public and private real time mobility services, even if MaaS has a strong orientation towards the implementation of new busines s models and requires new organisational concepts. Furthermore, the transparency of mobility costs can increase thank to technology. Many commonly applied transport related process operations, even the most recent, are strongly related to technology, becau importance of its integration into mobility service planning and provision has increased . se the Examples of these operations are route planning, infrastructure/vehicle management, ticketing/pricing and booking. The validation process in the demo site site s will enable a scientific and statistically sound analysis of the evaluation data, thus resulting in a specification of Key Performance Indicators (KPIs).