title: ÐÐ±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐµÐ»ÐµÑÐ¾Ð¾Ð±ÑÐ°Ð·Ð½Ð¾ÑÑÐ¸ Ð½Ð°ÑÐ°Ð»Ð° Ð±Ð¸Ð·Ð½ÐµÑÐ° Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð¿ÑÐ¸Ð¾Ð±ÑÐµÑÐµÐ½Ð¸Ñ ÑÑÐ°Ð½ÑÐ¸Ð·Ñ
title: Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÑÐºÐ°Ñ ÑÐ°Ð±Ð¾ÑÐ°
titleType: Subtitle
Creators: name: Ð¡Ð¾Ð»Ð¾Ð²ÐµÐ¹, ÐÐ°ÑÐ¸Ð°Ð½Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2016
Subjects: ÑÑÐ°Ð½ÑÐ¸Ð·Ð°
Ð»Ð¸ÑÐµÐ½Ð·Ð¸Ð¾Ð½Ð½ÑÐ¹ Ð´Ð¾Ð³Ð¾Ð²Ð¾Ñ
Ð¿Ð°ÑÑÐ°Ð»ÑÐ½ÑÐ¹ Ð²Ð·Ð½Ð¾Ñ
ÑÐ¾ÑÐ»ÑÐ¸
Ð±ÑÐµÐ½Ð´
Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸
ÑÐµÐ½ÑÐ°Ð±ÐµÐ»ÑÐ½Ð¾ÑÑÑ
Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¸
franchise
terms of purchase
license agreement
lump-sum payment
royalties
brand
profitability
investments

description: Ð Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ð¾Ð¿Ð¸ÑÐ°Ð½Ñ ÑÑÐ¸ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½ÑÑ Ð¼ÐµÑÐ¾Ð´Ð° Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð±Ð¸Ð·Ð½ÐµÑÐ°: Ð½Ð°ÑÐ°Ð»Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ñ Ð½ÑÐ»Ñ, Ð¿Ð¾ÐºÑÐ¿ÐºÐ° Ð³Ð¾ÑÐ¾Ð²Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ°, Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð¿ÑÐ¸Ð¾Ð±ÑÐµÑÐµÐ½Ð¸Ñ ÑÑÐ°Ð½ÑÐ¸Ð·Ñ. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð° Ð·Ð°ÐºÐ¾Ð½Ð¾Ð´Ð°ÑÐµÐ»ÑÐ½Ð°Ñ Ð±Ð°Ð·Ð° Ð¸ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÐºÐ°Ð¶Ð´Ð¾Ð³Ð¾ Ð¼ÐµÑÐ¾Ð´Ð°. ÐÑÐ±ÑÐ°Ð½ Ð¾Ð´Ð¸Ð½ Ð¼ÐµÑÐ¾Ð´ - Ð¿ÑÐ¸Ð¾Ð±ÑÐµÑÐµÐ½Ð¸Ðµ ÑÑÐ°Ð½ÑÐ¸Ð·Ñ. ÐÐ·ÑÑÐµÐ½Ñ ÑÑÐ»Ð¾Ð²Ð¸Ñ Ð¿ÑÐ¸Ð¾Ð±ÑÐµÑÐµÐ½Ð¸Ñ ÑÑÐµÑ ÑÐ°Ð·Ð½ÑÑ ÑÑÐ°Ð½ÑÐ¸Ð·, Ð² ÑÐ°Ð·Ð½ÑÑ Ð¾Ð±Ð»Ð°ÑÑÑÑ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸: ÑÑÑÐ¸Ð·Ð¼ (ÑÑÐ°Ð½ÑÐ¸Ð·Ð° CoralTravel), Ð´ÐµÑÑÐºÐ¸Ðµ Ð¸Ð³ÑÑÑÐºÐ¸ (ÑÑÐ°Ð½ÑÐ¸Ð·Ð° Â«ÐÐµÐ³ÐµÐ¼Ð¾ÑÂ»), Ð¾Ð±ÑÐµÐ¿Ð¸Ñ (ÑÑÐ°Ð½ÑÐ¸Ð·Ð° Ð¡ÑÐ°ÑÐ´Ð¾Ð³Ñ). Ð¡ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð¾ÑÐµÐ½ÐºÐ¸ ÐºÑÐ¸ÑÐµÑÐ¸ÐµÐ², Ð²ÑÐ´ÐµÐ»ÐµÐ½Ð° Ð¾Ð´Ð½Ð°, Ð±Ð¾Ð»ÐµÐµ Ð²ÑÐ³Ð¾Ð´Ð½Ð°Ñ Ð´Ð»Ñ Ð°Ð²ÑÐ¾ÑÐ° Ð¿ÑÐ¾ÐµÐºÑÐ°, Ð´Ð»Ñ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð°. ÐÐ±ÑÐµÐºÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð°, ÑÐ°ÑÑÐµÑÐ¾Ð² Ð²ÑÐµÑ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÑ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐ¸ÑÐºÐ¾Ð². ÐÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð½ÑÐµ ÑÐ°ÑÑÐµÑÑ Ð¿Ð¾ÐºÐ°Ð·Ð°Ð»Ð¸ Ð¿ÑÐ¸ÐµÐ¼Ð»ÐµÐ¼ÑÐµ Ð¸ÑÐ¾Ð³Ð¾Ð²ÑÐµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸, ÑÑÐ¾ Ð¿Ð¾Ð·Ð²Ð¾Ð»Ð¸Ð»Ð¾ ÑÐ´ÐµÐ»Ð°ÑÑ Ð²ÑÐ²Ð¾Ð´ Ð¾ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¸ ÐµÐ³Ð¾ Ð¿ÑÐ¸Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð´Ð»Ñ Ð¸Ð½Ð¸ÑÐ¸Ð°ÑÐ¾ÑÐ° Ð¸ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½ÑÑ Ð¿Ð°ÑÑÐ½ÐµÑÐ¾Ð²-Ð¸Ð½Ð²ÐµÑÑÐ¾ÑÐ¾Ð².
description: The thesis describes three possible methods of doing business: starting a business from scratch, buying a ready-made business, doing business through franchises. Reviewed the legislative framework and the characteristics of each method.Selected a single method - the purchase of the franchise. Studied the conditions for the acquisition of three different franchises in different areas of activities: tourism (deductible CoralTravel), toys (franchise Behemoth), catering (franchise Stardogs). Using the evaluation criteria, selected one, more favorable to the author of the project for further analysis. The object investigated by means of drawing up a business plan, calculate all financial metrics and risk analysis. The calculations showed acceptable performance indicators, which allowed to conclude about the commercial efficiency of the project and its attractiveness for the initiator, and potential partners-investors.