title: Ð¤Ð¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð²ÑÐ²Ð¾Ð´Ð° Ð½Ð° ÑÑÐ½Ð¾Ðº Ð½Ð¾Ð²Ð¾Ð¹ ÑÑÐ»ÑÐ³Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐ Â«ÐÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ñ ÐÑÐµÐ»ÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Formation of recommendations for increasing the competitiveness of an international organization based on the launch of a new service on the market using the example of JSC "Corporation Hotel"
Creators: name: ÐÐ°ÑÐ¸Ð²Ð¾Ð´Ð°, ÐÐ°ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹
Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸
Ð²ÑÐ²Ð¾Ð´ Ð½Ð¾Ð²Ð¾Ð¹ ÑÑÐ»ÑÐ³Ð¸
Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð¶Ð¸Ð²Ð°Ð½Ð¸Ñ
formation of recommendations
improvement of competitiveness
introduction of a new service
activities of temporary residence

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°: Â«Ð¤Ð¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð²ÑÐ²Ð¾Ð´Ð° Ð½Ð° ÑÑÐ½Ð¾Ðº Ð½Ð¾Ð²Ð¾Ð¹ ÑÑÐ»ÑÐ³Ð¸ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐ Â«ÐÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ñ ÐÑÐµÐ»ÑÂ»Â». Ð¦ÐµÐ»ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸ÑÂ ÑÐ²Ð»ÑÐ»Ð°ÑÑ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÐÐ Â«ÐÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ñ ÐÑÐµÐ»ÑÂ» Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð²ÑÐ²Ð¾Ð´Ð° Ð½Ð° ÑÑÐ½Ð¾Ðº Ð½Ð¾Ð²Ð¾Ð¹ ÑÑÐ»ÑÐ³Ð¸. ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·ÐµÂ ÐÐ Â«ÐÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ñ ÐÑÐµÐ»ÑÂ». ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸ÑÂ Ð²ÑÑÑÑÐ¿Ð°Ð»Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐ Â«ÐÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ñ ÐÑÐµÐ»ÑÂ». ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ:Â ÑÐ±Ð¾Ñ Ð¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð°Ð½Ð½ÑÑ, ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¼Ð½Ð¾Ð³Ð¾ÑÐ³Ð¾Ð»ÑÐ½Ð¸Ðº ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸, SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·,Â TOWS-Ð°Ð½Ð°Ð»Ð¸Ð·, PEST-Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¼ÐµÑÐ¾Ð´ ÑÐºÑÐ¿ÐµÑÑÐ½Ð¾Ð¹ Ð¾ÑÐµÐ½ÐºÐ¸, Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ðµ Ð´Ð¸Ð°Ð³ÑÐ°Ð¼Ð¼Ñ ÐÐ°Ð½ÑÐ°, Ð¼ÐµÑÐ¾Ð´Ñ Ð¾ÑÐµÐ½ÐºÐ¸ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¸Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ°, ÐºÐ°ÑÑÐ° ÑÐ¸ÑÐºÐ¾Ð², Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐµÐ½Ð°ÑÐ¸ÐµÐ², Ð¸Ð½Ð´ÐµÐºÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¸Ð·ÑÑÐµÐ½Ð½ÑÑ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð°ÑÐ¿ÐµÐºÑÐ¾Ð² Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð° ÑÐ°ÐºÐ¶Ðµ Ð·Ð½Ð°Ð½Ð¸Ð¹ Ð¸ Ð½Ð°Ð²ÑÐºÐ¾Ð², Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½ÑÑ Ð² Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð¾Ð±ÑÑÐµÐ½Ð¸Ñ, Ð±ÑÐ» Ð²ÑÐ±ÑÐ°Ð½ Ð¼ÐµÑÐ¾Ð´ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸, Ð¿ÑÑÐµÐ¼ Ð²ÑÐ²Ð¾Ð´Ð° Ð½Ð° ÑÑÐ½Ð¾Ðº Ð½Ð¾Ð²Ð¾Ð¹ ÑÑÐ»ÑÐ³Ð¸.Â ÐÑÐ» Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¿ÑÐ¾ÐµÐºÑ, ÐºÐ¾ÑÐ¾ÑÑÐ¹ Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ð¸ Ð½Ð¾Ð²Ð¾Ð¹ ÑÑÐ»ÑÐ³Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÐµÐ¹ ÐÐ Â«ÐÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ñ ÐÑÐµÐ»ÑÂ», Ð° ÑÐ°ÐºÐ¶Ðµ Ð±ÑÐ»Ð° ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½Ð° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¸ ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½ Ð¸ÑÐ¾Ð³Ð¾Ð²ÑÐ¹ Ð¸Ð½Ð´ÐµÐºÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸. ÐÐ±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ: Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐ Â«ÐÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ñ ÐÑÐµÐ»ÑÂ» Ð° ÑÐ°ÐºÐ¶Ðµ Ð² Ð°Ð½Ð°Ð»Ð¾Ð³Ð¸ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÑÑ, Ð¾ÑÑÑÐµÑÑÐ²Ð»ÑÑÑÐ¸Ñ ÑÐ²Ð¾Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ Ð½Ð° ÑÑÐ½ÐºÐµ Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð¶Ð¸Ð²Ð°Ð½Ð¸Ñ Ð»ÑÐ´ÐµÐ¹.Â Â 
description: The subject of the graduate qualification workÂ is: "Formation of recommendations for increasing the competitiveness of an international organization based on the launch of a new service on the market using the example of JSC "Corporation Hotel"". The purpose of the studyÂ was to form recommendations for increasing the competitiveness of JSC "Corporation Hotel" based on the introduction of a new service to the market. This work was carried out on the basisÂ of JSC "Corporation Hotel". The subject of the studyÂ was the international activities of the company JSC "Corporation Hotel". The following methods were used in the work: data collection and processing, comparative analysis, competitiveness polygon, SWOT analysis, TOWS analysis, PEST analysis, peer review method, Gantt chart construction, methods for assessing the investment attractiveness of a project, risk map, scenario analysis, competitiveness index. The main results of the bachelor graduate qualification work: Based on the studied theoretical aspects of increasing the competitiveness of an international company, as well as the knowledge and skills gained in the learning process, a method was chosen to increase competitiveness by introducing a new service to the market. An investment project was proposed, which consists in the formation of a new service by JSC "Corporation Hotel", and the economic efficiency of the proposed measures was calculated and the final competitiveness index was calculated. The areas of the bachelor graduate qualification work results: in the company JSC "Corporation Hotel" as well as in similar companies operating in the market of temporary residence of people.