title: ÐÑÐµÐ½ÐºÐ° Ð¸ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð°Ð²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð Ð¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¹ Ð¤ÐµÐ´ÐµÑÐ°ÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Assessment and prospects for the development of the automobile business in the Russian Federation
Creators: name: ÐÑÐ³Ð°ÐµÐ², ÐÐ¸ÐºÐ¸ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð°Ð²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ
ÑÐ¾ÑÐ³Ð¾Ð²ÑÐ¹ Ð¿ÑÐ¾ÑÐµÑÑ
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑ
ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
ÐºÐ°Ð½Ð°Ð»Ñ ÑÐ¾Ð²Ð°ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ¸ÑÑÐµÐ¼Ð°
automobile business
trading process
business process
trading enterprise
commodity distribution channels
marketing information system

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description: The given work is devoted to identification of prospects for automobile business development, as well as analysis and formation of recommendations for improving the activities and financial performance of LLC Â«Rolf Estate St. PetersburgÂ». The research set the following goals: - to analyze LLC Â«Rolf Estate St. PetersburgÂ» from the marketing and competitive points of view. - to investigate the economic condition of LLC Â«Rolf Estate St. PetersburgÂ». - to assess the state of the automobile market of the Russian Federation. - to analyze the prospects for the development of the automotive market of the Russian Federation. - make recommendations for promoting and improving the efficiency of the automotive business in the face of the organization under study. The relevance of the topic is due to a number of drastic changes that have occurred in the Russian automotive market, including the departure of a large number of official dealers and the subsequent occupation of the vacant niche by Chinese-made cars. The sources of information were data from domestic and foreign research literature, official Internet resources and analytical agencies. For collecting the data necessary to complete the work, were used search engines SPbPU Electronic Library, Google, Yandex, Cyberleninka Electronic Library. The data were processed using Microsoft Office software (Word and Excel programs). The study resulted into change of the positioning strategy to a differentiated one, with a number of developed measures for the implementation of the transition to this strategy, the implementation of these measures can contribute to the successful existence of the company under study in the automotive market of the Russian Federation.