title: Ð¡Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¿Ð¾ÑÑÑÐµÑÐ° ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼ Ð¼Ð°Ð³Ð¸ÑÑÑÐ°ÑÑÑÑ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Creating a portrait of the target audience of online masterâs degree programs
Creators: name: ÐÐºÐ¸Ð¼Ð¾Ð², ÐÐ¸ÐºÐ¾Ð»Ð°Ð¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ðµ
Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¼Ð°Ð³Ð¸ÑÑÑÐ°ÑÑÑÐ°
Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½Ñ
Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½Ð°Ñ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ð°
ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ðµ Ð¾Ð±ÑÐ°ÑÐµÐ½Ð¸Ðµ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
online education
online masters degree
management
educational platform
advertising appeal
promotion

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description: The aim of the study is to develop a portrait of the target audience for the online masters degree for subsequent recommendations in promoting the program. The study was carried out on the basis of data from open sources on online masters degree programs implemented at Russian universities, as well as based on the results obtained from a survey of the target audience. Research subject: target audience of online masters degree programs. Research methods: generalization and grouping of data, analysis and synthesis of information, survey, statistical methods of processing measurement results. The main results of the study: â trends in the development of online education in Russia were revealed; â developed a survey of the target audience; â a framework of the way of interaction with the product was compiled; â a framework of works for which the user hires the product was compiled; â recommendations for improving the program in three directions were proposed. Application field: The results can be used in developing an advertising campaign, as well as in adjusting methods of communication with applicants in online graduate programs. The scientific novelty of the study is a description of the users interaction path with the product and the tasks on which the user hires the product. Information technologies data storage and analytics were used while working on the graduate qualification work. Conclusions. The tasks of the thesis are solved, the goal is achieved, and the scope of application of the results is determined. The results obtained show signs of scientific novelty. The directions of further research are defined.