title: ÐÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ ÑÐ¸ÑÑÐ¾Ð²ÑÑ ÑÐµÑÐ²Ð¸ÑÐ¾Ð² Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ Ð³Ð¾ÑÑÐµÐ¿ÑÐ¸Ð¸Ð¼ÑÑÐ²Ð° Ñ ÑÐµÐ»ÑÑ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÑÐµÑÑÐ²Ð° ÑÐ¾ ÑÐ¼ÐµÐ¶Ð½ÑÐ¼Ð¸ Ð¾ÑÑÐ°ÑÐ»ÑÐ¼Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Application of digital services in hospitality companies for the purpose of cooperation with related enterprises
Creators: name: Ð®ÑÑÐµÐ²Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¸Ð½Ð´ÑÑÑÑÐ¸Ñ Ð³Ð¾ÑÑÐµÐ¿ÑÐ¸Ð¸Ð¼ÑÑÐ²Ð°
ÑÐ¸ÑÑÐ¾Ð²ÑÐµ ÑÐµÑÐ²Ð¸ÑÑ
Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
ÑÑÐµÑÐ° ÑÑÐ»ÑÐ³
hospitality industry
digital services
hotel
service sector

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐ¸ÑÑÐ¾Ð²ÑÑ ÑÐµÑÐ²Ð¸ÑÐ¾Ð² Ñ ÑÐµÐ»ÑÑ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÑÐµÑÑÐ²Ð° ÑÐ¾ ÑÐ¼ÐµÐ¶Ð½ÑÐ¼Ð¸ Ð¾ÑÑÐ°ÑÐ»ÑÐ¼Ð¸. Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÑÑÑÐ½Ð¾ÑÑÐ¸ ÐºÐ»ÑÑÐµÐ²ÑÑ Ð¿Ð¾Ð½ÑÑÐ¸Ð¹ Â«Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸Â» Ð¸ Â«ÑÐ¸ÑÑÐ¾Ð²ÑÐµ ÑÐµÑÐ²Ð¸ÑÑÂ», Ð¾Ð±Ð·Ð¾Ñ ÑÑÐ½ÐºÐ° ÑÐ¼ÐµÐ¶Ð½ÑÑ Ð¾ÑÑÐ°ÑÐ»ÐµÐ¹. 2. ÐÐ±Ð·Ð¾Ñ ÑÑÐ½ÐºÐ° ÑÐ¼ÐµÐ¶Ð½ÑÑ Ð¾ÑÑÐ°ÑÐ»ÐµÐ¹ Ð´Ð»Ñ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ Ð³Ð¾ÑÑÐµÐ¿ÑÐ¸Ð¸Ð¼ÑÑÐ²Ð°. 3. ÐÐ½Ð°Ð»Ð¸Ð· Ð¾Ð±ÑÐµÐ¹ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð¾Ð± Ð¾ÑÐµÐ»Ðµ, Ð² ÑÐ¾Ð¼ ÑÐ¸ÑÐ»Ðµ ÐµÐ³Ð¾ ÑÐµÐ½Ð¾Ð²Ð¾Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ¸ Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð². 4. ÐÐ½Ð°Ð»Ð¸Ð· ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐÐ Â«ÐÐ¸Ð½Ð²ÑÐ´Â». 5. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¾Ð¿ÑÑÐ° Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÐÐÐ Â«ÐÐ¸Ð½Ð²ÑÐ´Â» Ð¿Ð¾ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÑÐµÑÑÐ²Ñ ÑÐ¾ ÑÐ¼ÐµÐ¶Ð½ÑÐ¼Ð¸ Ð¾ÑÑÐ°ÑÐ»ÑÐ¼Ð¸. 6. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑ Ð¼ÐµÑ Ð¿Ð¾ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÑÐ¸ÑÑÐ¾Ð²ÑÑ ÑÐµÑÐ²Ð¸ÑÐ¾Ð² Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ ÐÐÐ Â«ÐÐ¸Ð½Ð²ÑÐ´Â» Ñ ÑÐµÐ»ÑÑ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÑÐµÑÑÐ²Ð° ÑÐ¾ ÑÐ¼ÐµÐ¶Ð½ÑÐ¼Ð¸ Ð¾ÑÑÐ°ÑÐ»ÑÐ¼Ð¸. 7. ÐÑÐµÐ½ÐºÐ° ÑÑÐ¾Ð²Ð½Ñ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÑ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¸Ì Ð½Ð° ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð´Ð»Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÐÐÐ Â«ÐÐ¸Ð½Ð²ÑÐ´Â», Ð¸ Ð¾ÑÐµÐ½ÐºÐ° Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸. ÐÑÐ¸ ÑÐ±Ð¾ÑÐµ Ð´Ð°Ð½Ð½ÑÑ, Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÑ Ð´Ð»Ñ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ, Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ñ Â«Ð¯Ð½Ð´ÐµÐºÑÂ», Â«GoogleÂ». ÐÑÐ¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐµ Ð´Ð°Ð½Ð½ÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ: MS Word, MS Excel, GantPro. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð°ÑÑ Ð½Ð° Ð±Ð°Ð·Ðµ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÐÐÐ Â«ÐÐ¸Ð½Ð²ÑÐ´Â» (Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ° Â«Wynwood HotelÂ»). Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ, Ð¾ÑÐµÐ½ÐµÐ½ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð» ÐµÐ³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ. Ð¢Ð°ÐºÐ¶Ðµ Ð±ÑÐ»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² ÑÐ¾ÑÐ¼Ð°ÑÐµ Â«ÐºÐ°Ðº ÐµÑÑÑÂ» (Ð¿Ð¾ Ð. ÐÑÑÐµÑÐ²Ð°Ð»ÑÐ´ÐµÑÑ Ð¸. ÐÐ¸Ð½ÑÐµ), Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ ÐµÐµ SWOT-Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸ Ð¸Ð´ÐµÐ½ÑÐ¸ÑÐ¸ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ñ ÐµÐµ Ð±Ð»Ð¾ÐºÐ¸, ÑÑÐµÐ±ÑÑÑÐ¸Ðµ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð¼ ÑÐ°Ð±Ð¾ÑÑ ÑÑÐ°Ð»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÐÐÐ Â«ÐÐ¸Ð½Ð²ÑÐ´Â» ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹, Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÑ Ð½Ð° ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÑÐµÑÑÐ²Ð° ÑÐ¾ ÑÐ¼ÐµÐ¶Ð½ÑÐ¼Ð¸ Ð¾ÑÑÐ°ÑÐ»ÑÐ¼Ð¸ Ñ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸ÐµÐ¼ ÑÐ¸ÑÑÐ¾Ð²ÑÑ ÑÐµÑÐ²Ð¸ÑÐ¾Ð² ÑÐ¾Ð²Ð¾ÐºÑÐ¿Ð½Ð¾ÑÑÑ Ð¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ ÐºÐ¾ÑÐ¾ÑÑÑ Ð¿Ð¾Ð·Ð²Ð¾Ð»Ð¸Ñ Ð¿Ð¾Ð²ÑÑÐ¸ÑÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸.
description: This work is devoted to the development of a set of measures for the use of digital services for the purpose of cooperation with related industries. During the research, the following tasks were solved: 1. Definition of the essence of the key concepts Â«information technologyÂ» and Â«digital servicesÂ», overview of the market in related industries. 2. Market overview of related industries for the hospitality industry. 3. Analysis of general information about the hotel, including its pricing policy and competitors. 4. Analysis of economic indicators of the activities of Â«Wynwood HotelÂ». 5. Study of the experience of the hotel enterprise Â«Wynwood HotelÂ» in cooperation with related industries. 6. Development of a set of measures for the implementation of digital services at the Â«Wynwood HotelÂ» enterprise for the purpose of cooperation with related industries. 7. Assessment of the level of necessary investments for the implementation of the developed measures for the enterprise Â«Wynwood HotelÂ», and assessment of their effectiveness. When collecting the data necessary to complete the work, the search engines âYandexâ and âGoogleâ were used. The following programs were used in data processing: MS Word, MS Excel, GantPro. The work was based on the hotel enterprise Â«Wynwood HotelÂ». In the course of the work, the organizational and economic characteristics of this enterprise were examined and the potential for its development was assessed. The companyâs business model was also developed in the âas isâ format (according to A. Osterwalder and Y. Pigneur), its SWOT-analysis was carried out and its blocks requiring improvement were identified. The result of the work was the development of the Â«Wynwood HotelÂ» a set of measures aimed at improving cooperation with related industries using digital services, the totality and implementation of which will improve the efficiency of hotel activities.