title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÑÐ¸ÑÑÑÐºÐ¸Ñ Ð¸ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð² Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÐµÑÐ¿ÑÐ±Ð»Ð¸ÐºÐ¸ ÐÐ°Ð³ÐµÑÑÐ°Ð½)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of a strategy for promoting tourism and hotel products in social networks (using the example of the republic of Dagestan)
Creators: name: ÐÐ°Ð¿ÑÐ»Ð¾Ð²Ð°, ÐÐ½Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÑÑÐ¸ÑÑÑÐºÐ¸Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑ
Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÐ¹ Ð¿ÑÐ¾Ð´ÑÐºÑ
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
smm
smm-ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð±ÐµÐ½ÑÐ¼Ð°ÑÐºÐ¸Ð½Ð³
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÐºÐ¾Ð½ÑÐµÐ½Ñ
ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð¿Ð»Ð°Ð½
kpi
ÑÐ°ÑÐ³ÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
ÑÐ¾Ð¾Ð±ÑÐµÑÑÐ²Ð¾
ÐºÐ°Ð½Ð°Ð»
travel product
hotel product
social networks
smm strategy
benchmarking
promotion
content
content plan
targeted advertising
community
channel

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÑÐ¸ÑÑÑÐºÐ¸Ñ Ð¸ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð² Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ. Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¾ÑÐ½Ð¾Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÑÐ¸ÑÑÑÐºÐ¸Ñ Ð¸ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð² Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ 2. ÐÐ½Ð°Ð»Ð¸Ð· ÑÑÑÐ¸ÑÑÑÐºÐ¾Ð³Ð¾ Ð¸ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ° Ð ÐµÑÐ¿ÑÐ±Ð»Ð¸ÐºÐ¸ ÐÐ°Ð³ÐµÑÑÐ°Ð½ 3. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÑÐ¸ÑÑÑÐºÐ¸Ñ Ð¸ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð² Ð ÐµÑÐ¿ÑÐ±Ð»Ð¸ÐºÐ¸ ÐÐ°Ð³ÐµÑÑÐ°Ð½ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ 4. ÐÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸. Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÑÐ¸ÑÑÑÐºÐ¸Ñ Ð¸ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð² Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ. ÐÐ°Ð½Ñ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ñ ÐºÐ»ÑÑÐµÐ²ÑÐ¼ Ð¿Ð¾Ð½ÑÑÐ¸ÑÐ¼. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÑÐ¸ÑÑÑÐºÐ¾Ð³Ð¾ Ð¸ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»Ð° Ð ÐµÑÐ¿ÑÐ±Ð»Ð¸ÐºÐ¸ ÐÐ°Ð³ÐµÑÑÐ°Ð½, Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ ÑÐµÐ³Ð¸Ð¾Ð½Ð°, SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð¹ ÑÑÐµÐ´Ñ, Ð°Ð½Ð°Ð»Ð¸Ð· 5 ÑÐ¸Ð» ÐÐ¾ÑÑÐµÑÐ°, Ð° ÑÐ°ÐºÐ¶Ðµ Ð±ÑÐ» Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½ ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÑÐ°Ð½Ð¸Ñ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ.Â  Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð¼ ÑÐ°Ð±Ð¾ÑÑ ÑÑÐ°Ð» Ð¿ÑÐ¾ÐµÐºÑ Â«Ð¢ÑÑÐ¸ÑÑÑÐºÐ¸Ð¹ ÐÐ°Ð³ÐµÑÑÐ°Ð½Â» Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÐµÐ³Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ. ÐÐ¾ Ð¸ÑÑÐµÑÐµÐ½Ð¸Ñ Ð¸ÑÐ¿ÑÑÐ°ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ ÑÑÐ¾ÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð±ÑÐ»Ð° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½ÑÑ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð¸ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸.
description: The topic of the final qualifying work: "Development of a strategy for promoting tourist and hotel products in social networks (using the example of the Republic of Dagestan)". This work is devoted to the development of a strategy for promoting tourist and hotel products on social networks. During the research, the following tasks were solved: 1. Study of the theoretical foundations of the promotion of tourist and hotel products in social networks 2. Analysis of the tourism and hotel market of the Republic of Dagestan 3. Development of a strategy for promoting tourism and hotel products of the Republic of Dagestan on social networks 4. Evaluation of the effectiveness of the developed strategy. In this paper, the theoretical foundations of the promotion of tourist and hotel products in social networks were considered. Definitions of key concepts are given. The analysis of the tourism and hotel potential of the Republic of Dagestan, the analysis of socio-economic indicators of the region, SWOT analysis, analysis of the competitive environment, analysis of Porters 5 forces, and content analysis of pages on social networks were used.Â  The result of the work was the project "Tourist Dagestan" and the strategy of its promotion on social networks. At the end of the trial period of the project, an assessment of the results and performance indicators was carried out.