title: Formation of the companyâs development strategy in conditions of import substitution
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ Ð¸Ð¼Ð¿Ð¾ÑÑÐ¾Ð·Ð°Ð¼ÐµÑÐµÐ½Ð¸Ñ
Creators: name: Sevastianova, Elena
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2018
Subjects: ÐÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½ÑÐµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸
Ð¸Ð¼Ð¿Ð¾ÑÑÐ¾Ð·Ð°Ð¼ÐµÑÐµÐ½Ð¸Ðµ

description: The object of the study is "ZDT âAreopag". The aim of the master's thesis is the development of the Areopag growth strategy for 2018-2020. In work the concept and essence of strategy, its forms and functions have been examined. The process of developing the strategy has also been considered. The main concepts and types of economic efficiency evaluation of development strategies were given. The internal environment of the company ZDT "Areopag" was analyzed. It included general information about the company, its history, main activities and types of products, as well as an analysis of the company's financial performance. The study of the company's external environment included sales channels and analysis of the company's competitive environment. An analysis of the industries for which the company supplies its products was made, and the main directions for the strategic development of the company were identified. The proposed set of measures in the perspective sectors was analyzed and evaluated from the point of view of efficiency for the company. The costs and net profit were calculated for the proposed development strategies. Coefficients, assessing the effectiveness of the strategy as NPV and IP, were also calculated and evaluated. In the end, the risks associated with the implementation of the strategy were considered.
description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÐÐÐ Â«ÐÐÐ¢ Â«ÐÑÐµÐ¾Ð¿Ð°Ð³Â». Ð¦ÐµÐ»ÑÑ Ð¼Ð°Ð³Ð¸ÑÑÐµÑÑÐºÐ¾Ð¹ Ð´Ð¸ÑÑÐµÑÑÐ°ÑÐ¸Ð¸ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ¾ÑÑÐ° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«ÐÑÐµÐ¾Ð¿Ð°Ð³Â» Ð½Ð° 2018 â 2020 Ð³Ð³. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð±ÑÐ»Ð¸ ÑÐ°ÑÐºÑÑÑÑ Ð¿Ð¾Ð½ÑÑÐ¸Ðµ Ð¸ ÑÑÑÐ½Ð¾ÑÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸, ÐµÐµ Ð²Ð¸Ð´Ñ Ð¸ ÑÑÐ½ÐºÑÐ¸Ð¸. ÐÑÐ¾ÑÐµÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°ÐºÐ¶Ðµ Ð±ÑÐ» ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½. ÐÐ°Ð½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¿Ð¾Ð½ÑÑÐ¸Ñ Ð¸ Ð²Ð¸Ð´Ñ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¹ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ. 
ÐÐ½ÑÑÑÐµÐ½Ð½ÑÑ ÑÑÐµÐ´Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ÐÐÐ¢ Â«ÐÑÐµÐ¾Ð¿Ð°Ð³Â» Ð±ÑÐ»Ð° Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð°. ÐÐ½Ð° Ð²ÐºÐ»ÑÑÐ°Ð»Ð° Ð² ÑÐµÐ±Ñ Ð¾Ð±ÑÐ¸Ðµ ÑÐ²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¾ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, ÐµÐµ Ð¸ÑÑÐ¾ÑÐ¸Ñ, Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¸ Ð²Ð¸Ð´Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸, Ð° ÑÐ°Ðº Ð¶Ðµ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÑ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. 
ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð²Ð½ÐµÑÐ½ÐµÐ¹ ÑÑÐµÐ´Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð²ÐºÐ»ÑÑÐ°Ð»Ð¾ Ð² ÑÐµÐ±Ñ ÐºÐ°Ð½Ð°Ð»Ñ ÑÐ±ÑÑÐ° Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð¹ ÑÑÐµÐ´Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¾ÑÑÐ°ÑÐ»ÐµÐ¹ Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð¾ÑÑÐ¸, Ð½Ð° ÐºÐ¾ÑÐ¾ÑÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÑÐµÑ ÑÐ²Ð¾Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ, Ð¸ Ð±ÑÐ»Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð´Ð»Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÐ¹ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð² Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ð½ÑÐµ Ð¾ÑÑÐ°ÑÐ»Ð¸ Ð±ÑÐ» Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½ Ð¸ Ð¾ÑÐµÐ½ÐµÐ½ Ñ ÑÐ¾ÑÐºÐ¸ Ð·ÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÐ°ÑÑÐ°ÑÑ Ð¸ ÑÐ¸ÑÑÐ°Ñ Ð¿ÑÐ¸Ð±ÑÐ»Ñ Ð±ÑÐ»Ð¸ Ð¿Ð¾ÑÑÐ¸ÑÐ°Ð½Ñ Ð´Ð»Ñ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¹ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ. ÐÐ¾ÑÑÑÐ¸ÑÐ¸ÐµÐ½ÑÑ, Ð¾ÑÐµÐ½Ð¸Ð²Ð°ÑÑÐ¸Ðµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÐºÐ°Ðº NPV Ð¸ IP ÑÐ°ÐºÐ¶Ðµ Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½Ñ Ð¸ Ð¾ÑÐµÐ½ÐµÐ½Ñ. Ð ÐºÐ¾Ð½ÑÐµ Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐ¸ÑÐºÐ¸ ÑÐ²ÑÐ·Ð°Ð½Ð½ÑÐµ Ñ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸ÐµÐ¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸.