title: ÐÑÐ±Ð¾Ñ Ð¸ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ ÐÐ¢-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ¾Ð²Ð°ÑÐ¾Ð² ÐÐÐ Â«ÐÐÐÂ» Ð½Ð° ÑÑÐ½ÐºÐµ Ð²ÑÑÐ¾ÐºÐ¾ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸ÑÐ½Ð¾Ð¹ Ð¾Ð´ÐµÐ¶Ð´Ñ Ð¸ Ð¾Ð±Ð¾ÑÑÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÑÐµÑÑ ÑÑÑÐ¸Ð·Ð¼Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Selection and application of IT instruments to promote the products of BIM LLC on the market of high-tech closing and equipment in the tourism sector
Creators: name: ÐÐ³Ð¸Ð´Ð½ÐµÐ²Ð°, ÐÐ½Ð½Ð°-Ð¡Ð¾ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÐÐ¢-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
SEO
ÐºÐ¾Ð½ÑÐµÐºÑÑÐ½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
Ð¯Ð½Ð´ÐµÐºÑ.ÐÐ¸ÑÐµÐºÑ
Ð¡ÐÐ
CRM-ÑÐ¸ÑÑÐµÐ¼Ð°
ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ
promotion
IT tools
Internet marketing
contextual advertising
Yandex.Direct
SMM
CRM system
economic efficiency

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐ»ÑÑ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð½ÑÐ¹ Ð²ÑÐ±Ð¾Ñ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð´Ð»Ñ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾ÑÐµÑÑÐ° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ¾Ð²Ð°ÑÐ¾Ð² ÑÐ¸ÑÐ¼Ñ Â«BASKÂ» Ð½Ð° ÑÑÐ½ÐºÐµ Ð²ÑÑÐ¾ÐºÐ¾ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸ÑÐ½Ð¾Ð¹ Ð¾Ð´ÐµÐ¶Ð´Ñ Ð¸ Ð¾Ð±Ð¾ÑÑÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÑÑÐ¸ÑÑÑ Ð² ÑÑÐµÑÐµ ÑÑÑÐ¸Ð·Ð¼Ð°, Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð¸Ñ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ. ÐÐ°Ð´Ð°ÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ: 1. ÐÐ½Ð°Ð»Ð¸Ð· ÑÑÐ½Ð¾ÑÐ½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. 2. ÐÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, ÑÑÐµÐ±ÑÑÑÐ¸Ñ ÑÐµÑÐµÐ½Ð¸Ñ Ð¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿Ð¾Ð´Ð´ÐµÑÐ¶ÐºÐ¸, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð¼Ð¾Ð¼ÐµÐ½Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ. 3. ÐÐ±Ð·Ð¾Ñ Ð¿Ð¾Ð´ÑÐ¾Ð´ÑÑÐ¸Ñ ÐÐ¢-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. 4. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð²ÑÐ±ÑÐ°Ð½Ð½ÑÑ ÐÐ¢-ÑÐµÑÐµÐ½Ð¸Ð¹. 5. ÐÑÐµÐ½ÐºÐ° ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹. 6. ÐÐ½Ð°Ð»Ð¸Ð· Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½ÑÑ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð². ÐÐµÑÐ¾Ð´Ñ: ÑÐ±Ð¾Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸, SWOT-Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¼ÑÐ»ÑÑÐ¸ÐºÑÐ¸ÑÐµÑÐ¸Ð°Ð»ÑÐ½ÑÐ¹ Ð²Ð·Ð²ÐµÑÐµÐ½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, ÐÐ¢-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ, Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾Ð´ÐµÐ»Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: 1. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½Ð¾ÑÐ½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð¼Ð¾Ð¼ÐµÐ½Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ. 2. ÐÑÑÐ²Ð»ÐµÐ½Ñ ÑÐ»Ð°Ð±ÑÐµ Ð¼ÐµÑÑÐ° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² ÑÐ°Ð±Ð¾ÑÐµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð³Ð¾ Ð¾ÑÐ´ÐµÐ»Ð°, Ð° ÑÐ°ÐºÐ¶ÐµÂ  Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ, ÑÑÐµÐ±ÑÑÑÐ¸Ðµ ÑÐµÑÐµÐ½Ð¸Ñ Ð¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿Ð¾Ð´Ð´ÐµÑÐ¶ÐºÐ¸. 3. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÐµ ÐÐ¢-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸ Ð²ÑÐ±ÑÐ°Ð½Ñ Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ Ð¿Ð¾Ð´ÑÐ¾Ð´ÑÑÐ¸Ðµ Ð²Ð°ÑÐ¸Ð°Ð½ÑÑ Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ¾Ð²Ð°ÑÐ¾Ð² ÑÐ¸ÑÐ¼Ñ Â«BASKÂ». 4. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¸ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´ÑÐµÐ¼ÑÑ ÑÐµÑÑÑÑÑ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ¸ÑÐ¼Ñ. 5. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð½ÑÑ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ. ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÑÐµÑÑÑ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½ÑÐ¼Ð¸ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ°Ð¼Ð¸ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð²ÑÐ±ÑÐ°Ð½Ð½ÑÑ ÐÐ¢-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ: Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´ÑÐµÐ¼ÑÑ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð±ÑÐ»Ð¸ Ð²ÑÐ³Ð¾Ð´Ð½ÑÐ¼Ð¸ Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð¿Ð¾ÑÐºÐ¾Ð»ÑÐºÑÂ  Ð¾Ð½Ð¸ Ð¿Ð¾Ð¼Ð¾Ð³Ð»Ð¸ Ð¿ÑÐ¸Ð²Ð»ÐµÑÑ Ð½Ð¾Ð²ÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð², Ð¿Ð¾Ð²ÑÑÐ¸ÑÑ Ð¸Ñ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÑ Ðº ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ ÐµÐµ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸, ÑÐµÐ¼ ÑÐ°Ð¼ÑÐ¼ ÑÐ²ÐµÐ»Ð¸ÑÐ¸Ð² ÑÐ¸ÑÑÑÑ Ð¿ÑÐ¸Ð±ÑÐ»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÑÐ²Ð¾Ð´Ñ. ÐÐ°Ð´Ð°ÑÐ¸ ÐÐÐ  ÑÐµÑÐµÐ½Ñ, ÑÐµÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° Ð¾Ð±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð².
description: The purpose of the work was the reasonable choice of tools to improve the process of promoting products BASK on the market of high-tech clothing and equipment used in the tourism industry, and the development of measures for their implementation. Tasks of the work: 1. Analysis of the companys market activities. 2. Identification of problems of the company that require solutions and information support, conducting a marketing analysis of the state of the company at the time of the study. 3. An overview of suitable IT tools for promoting a companys products. 4. Development of measures to implement the selected IT solutions. 5. Assessment of the commercial effectiveness of the activities carried out. 6. Analysis of the results. Methods: collection of information, SWOT-analysis of the company, comparative analysis, multi-criteria weighted analysis, IT promotion tools, evaluation of the effectiveness of the work done. Main results of the work: 1. An analysis of the companys market activities, an analysis of the target audience and a marketing analysis of the company at the time of the study. 2. Weaknesses of the company in the work of the marketing department are identified, as well as problems that require solutions and information support. 3. Different IT promotion tools have been considered and the most suitable options for the promotion of BASK products have been selected. 4. Measures to implement and apply the recommended four methods of promotion of the firm have been developed. 5. Evaluation of the effectiveness of the promotional tools used is carried out. The practical significance of the work is determined by the potential results of the implementation of the selected IT promotion tools in the company: the use of the recommended promotion methods were beneficial to the company, as they helped to attract new customers, increase their loyalty to the company and its products, thereby increasing the net profit of the company. Conclusions. The tasks of the GQP have been solved, the goal has been achieved, the scope of application of the results has been determined.