title: ÐÐ¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾Ð´ÑÐºÑÐ° Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ Ð² ÑÐ°Ð¼ÐºÐ°Ñ ÐºÑÐ»Ð¸Ð½Ð°ÑÐ½Ð¾Ð¹ ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¸ ÑÑÐµÐ´ÑÑÐ²Ð°Ð¼Ð¸ PR
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Positioning of a food product within the culinary tradition by means of PR
Creators: name: ÐÑÐ±Ð¸Ð½, ÐÐ°ÐºÑÐ¸Ð¼
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
Ð¿ÑÐ¾Ð´ÑÐºÑ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ
ÐºÑÐ»Ð¸Ð½Ð°ÑÐ½Ð°Ñ ÑÑÐ°Ð´Ð¸ÑÐ¸Ñ
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
Ð¼ÐµÑÐ¾Ð´Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
digital-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
"ÐÑÐ±Ð°Ð½ÑÐºÐ¸Ðµ ÑÐ°ÐºÐ¸"
positioning
food product
culinary tradition
communication campaign
communication technology
promotion methods
competitive analysis
social networks
digital promotion
âÐubanskiye rakiâ.

description: Ð Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð½ÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð²ÑÐ¾Ð´Ð¸Ñ Ð²Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ, Ð´Ð²Ðµ Ð³Ð»Ð°Ð²Ñ, Ð´Ð²Ð° Ð²ÑÐ²Ð¾Ð´Ð° Ð¿Ð¾ Ð¸ÑÐ¾Ð³Ð°Ð¼ Ð³Ð»Ð°Ð², Ð·Ð°ÐºÐ»ÑÑÐµÐ½Ð¸Ðµ, Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ, ÑÐ¿Ð¸ÑÐ¾Ðº Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð½ÑÑ Ð¸ÑÑÐ¾ÑÐ½Ð¸ÐºÐ¾Ð². ÐÐ¾ Ð²Ð²ÐµÐ´ÐµÐ½Ð¸Ð¸ ÑÐ°ÑÐºÑÑÐ²Ð°ÐµÑÑÑ Ð°ÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾ Ð²ÑÐ±ÑÐ°Ð½Ð½Ð¾Ð¹ ÑÐµÐ¼Ðµ, ÑÑÐ°Ð²Ð¸ÑÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð°, ÑÐµÐ»Ñ Ð¸ Ð·Ð°Ð´Ð°ÑÐ° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÑÑÑÑÑ Ð¾Ð±ÑÐµÐºÑ Ð¸ Ð¿ÑÐµÐ´Ð¼ÐµÑ. Ð Ð¿ÐµÑÐ²Ð¾Ð¹ Ð³Ð»Ð°Ð²Ðµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑÑÑ ÑÐµÐ¾ÑÐ¸Ñ Ð¸ Ð¿ÑÐ°ÐºÑÐ¸ÐºÐ° Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¾Ð²Ð°ÑÐ¾Ð², Ð¾Ð±Ð»Ð°Ð´Ð°ÑÑÐ¸Ñ ÐºÑÐ»Ð¸Ð½Ð°ÑÐ½Ð¾Ð¹ ÑÑÐ°Ð´Ð¸ÑÐ¸ÐµÐ¹. Ð Ð²ÑÐ²Ð¾Ð´Ðµ Ð¿Ð¾ Ð½ÐµÐ¹ Ð¿Ð¾Ð´Ð²Ð¾Ð´ÑÑÑÑ Ð¸ÑÐ¾Ð³Ð¸ Ð¿Ð¾ Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°. ÐÐ¾ Ð²ÑÐ¾ÑÐ¾Ð¹ Ð³Ð»Ð°Ð²Ðµ Ð¸ÑÑÐ»ÐµÐ´ÑÐµÑÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«ÐÑÐ±Ð°Ð½ÑÐºÐ¸Ðµ ÑÐ°ÐºÐ¸Â», Ð¿ÑÐµÐ´Ð»Ð°Ð³Ð°ÑÑÑÑ Ð¿ÑÐ¾ÐµÐºÑÑ Ð¿Ð¾ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð² digital-ÑÑÐµÑÐµ. Ð Ð²ÑÐ²Ð¾Ð´Ðµ Ð¾Ð¿Ð¸ÑÑÐ²Ð°ÐµÑÑÑ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¸ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹. ÐÐ°ÐºÐ»ÑÑÐµÐ½Ð¸Ðµ Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð¾ Ð¾Ð±ÑÐ¸Ð¼ Ð²ÑÐ²Ð¾Ð´Ð°Ð¼.
description: The thesis includes an introduction, two chapters, two conclusions based on the results of the chapters, conclusion, appendix, list of sources used. The introduction reveals the relevance of the research on the chosen topic, sets the problem, purpose, and task of the research, defines the object and subject. The first chapter examines the theory and practice of positioning products with a culinary tradition. The conclusion on it summarizes the results of the study of theoretical material. The second chapter examines the communication analysis of the activities of the Kuban Crayfish company, suggests projects for product positioning in the digital sphere. The conclusion describes the significance of the analysis and recommendations. The conclusion is devoted to general conclusions.