title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ Ð² ÐÐÐ Â«Ð¡ÑÐ¾Ð¼ÐºÐ»ÑÐ±Â»
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a project for the implementation of a crm system in llc "stomclub"
Creators: name: ÐÐ»ÐµÑÐ°Ð½Ð¾Ð²Ð°, Ð¢Ð°Ð¼Ð°ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: crm
Ð°Ð½Ð°Ð»Ð¸Ð·
ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð¼ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ
as-is
to-be
analysis
implementation project management

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑÂ ÑÐ²Ð»ÑÐ»Ð°ÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¸ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ ÐÐÐ Â«Ð¡ÑÐ¾Ð¼ÐÐ»ÑÐ±Â» CRM-ÑÐ¸ÑÑÐµÐ¼Ñ, Ñ ÑÐµÐ»ÑÑ Ð½Ð°Ð»Ð°Ð¶Ð¸Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾ÑÐµÑÑÐ° ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ð¼ÐµÐ¶Ð´Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð¼ Ð¸ ÑÐ¸ÑÐ¼Ð¾Ð¹, ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¸Ð±ÑÐ»Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÐµÐ´Ð¸Ð½Ð¾Ð¹ Ð±Ð°Ð·Ñ Ð´Ð°Ð½Ð½ÑÑ Ð¸ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ. ÐÐ°Ð´Ð°ÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ:1.Â ÐÐ½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÑÐ»Ð°Ð±ÑÑ Ð¸ ÑÐ¸Ð»ÑÐ½ÑÑ ÑÑÐ¾ÑÐ¾Ð½.Â 2.Â ÐÑÐ±Ð¾Ñ ÐÐ¡ Ð´Ð»Ñ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ.3.Â ÐÑÐ±Ð¾Ñ Ð¼ÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸Ð¸ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð¼ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ.4.Â Ð Ð°ÑÑÐµÑ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ°. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð°Â Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ ÐÐÐ Â«Ð¡ÑÐ¾Ð¼ÐÐ»ÑÐ±Â», Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ ÑÐ»ÐµÐ´ÑÑÑÐ¸ÑÂ Ð¼ÐµÑÐ¾Ð´Ð¾Ð²:Â Ð¼Ð¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑ-Â Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² Ð²Â Archimate, Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ðµ Ð¼Ð¾Ð´ÐµÐ»ÐµÐ¹ ÑÐµÐºÑÑÐµÐ¹ Ð°ÑÑÐ¸ÑÐµÐºÑÑÑÑ, ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÑÐ¸ÑÐµÐºÑÑÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ, Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð¼Ð¾ÑÐ¸Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ ÑÐ°ÑÑÐ¸ÑÐµÐ½Ð¸Ñ, Ð¼Ð¾Ð´ÐµÐ»Ð¸ ÑÐ°ÑÑÐ¸ÑÐµÐ½Ð¸Ñ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¸ Ð¼Ð¸Ð³ÑÐ°ÑÐ¸Ð¸, Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² Ð¿Ð¾ ÑÐ°Ð±Ð»Ð¾Ð½Ñ ÐÑÑÐµÑÐ²Ð°Ð»ÑÐ´ÐµÑÐ°, ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¼ÑÐ»ÑÑÐ¸ÐºÑÐ¸ÑÐµÑÐ¸Ð°Ð»ÑÐ½ÑÐ¹ Ð²Ð·Ð²ÐµÑÐµÐ½Ð½ÑÐ¹ Ð²ÑÐ±Ð¾Ñ. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ:Â Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ Ð¾ÑÑÑÐµÑÑÐ²Ð»ÐµÐ½ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸,Â ÐÑÑÐ²Ð»ÐµÐ½Ñ ÑÐ»Ð°Ð±ÑÐµ Ð¸ ÑÐ¸Ð»ÑÐ½ÑÐµ ÑÑÐ¾ÑÐ¾Ð½Ñ, Ð¾Ð±Ð¾Ð·Ð½Ð°ÑÐµÐ½Ñ ÑÐ·ÐºÐ¸Ðµ Ð¼ÐµÑÑÐ° Ð² ÑÐ°Ð±Ð¾ÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ñ Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð´Ð»Ñ Ð¿Ð¾Ð´ÑÐ¾Ð±Ð½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð°, Ð²ÑÑÐ²Ð»ÐµÐ½Ñ ÑÐ½Ð¸Ð¶Ð°ÑÑÐ¸Ðµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¾ ÑÐµÑÐµÐ½Ð¸Ðµ Ð·Ð° ÑÑÐµÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð·Â CRM-ÑÐ¸ÑÑÐµÐ¼,Â Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð¾ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÐ¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ. Ð Ð¿Ð¾ÑÐ»ÐµÐ´ÑÑÐ²Ð¸Ð¸ Ð±ÑÐ»Ð° Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½Ð° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ. ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÑÂ Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¿Ð¾ ÑÐ½Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ð»Ð¸ÑÐµÑÑÐ²Ð° Ð¾ÑÐ¸Ð±Ð¾Ðº Ð² ÑÐ°Ð±Ð¾ÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸,Â Ð¾ÑÑÑÐµÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸, ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÐµÐ´Ð¸Ð½Ð¾Ð¹ ÐºÐ»Ð¸ÐµÐ½ÑÑÐºÐ¾Ð¹ Ð±Ð°Ð·Ñ, Ð¿Ð¾Ð·Ð²Ð¾Ð»ÑÑÑÐµÐ¹ ÑÐµÐ°Ð»Ð¸Ð·Ð¾Ð²Ð°ÑÑ Ð±Ð¾Ð»ÐµÐµ ÐºÐ°ÑÐµÑÑÐ²ÐµÐ½Ð½ÑÐ¹ Ð¿Ð¾Ð´ÑÐ¾Ð´ Ðº Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ, ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÐµÐ´Ð¸Ð½Ð¾Ð³Ð¾ Ð¾Ð±Ð»Ð°ÑÐ½Ð¾Ð³Ð¾ ÑÑÐ°Ð½Ð¸Ð»Ð¸ÑÐ° Ð´Ð°Ð½Ð½ÑÑ, Ð¸ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð½Ð° ÑÑÐ½ÐºÐµ.
description: The purpose of the workÂ was to develop and implement a project for the implementation of a CRM system in the company StomClub LLC, in order to establish a communication process between the client and the company, increase the company's profits, form a single database and improve the business processes of the enterprise. Work tasks:1. Analysis of the company, identification of weaknesses and strengths.2. Selection of IS for implementation.3. Selection of implementation project management methodology. 4. Calculation of the economic efficiency of the project.The work was fulfilled atÂ the manufacturing at the StomClub LLC,using the followingÂ methods:Â business process modeling in Archimate, building models of the current architecture, target enterprise architecture, motivational expansion model, implementation expansion and migration models, the Osterwalder business process mode, comparative analysis, multicriteria decision analysis.Results of the work:Â In the process of performing the work, a comprehensive analysis of the organization's activities was carried out, weaknesses and strengths were identified, bottlenecks in the company's work were identified, models were built for detailed analysis, problems that reduce efficiency were identified, and a solution was proposed through the implementation of a CRM system. An analysis of CRM-systems was carried out, and a justification for the need for implementation was presented. Subsequently, an economic assessment of the effectiveness of the implementation was made. The practical significance of the work isÂ to develop a project to reduce the number of errors in the company's work, communication with customers, the formation of a single customer base, which allows to implement a better approach to service, the formation of a single cloud data storage, and increase competitiveness in the market.