title: ÐÐ½ÑÑÑÐµÐ½Ð½Ð¸Ðµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ð¸ Ð¸Ñ Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ Ð½Ð° Ð¸Ð¼Ð¸Ð´Ð¶ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Internal communications and their impact on the companys image
Creators: name: Ð¨ÐµÑÑÑÐ½ÐµÐ²Ð°, ÐÐ»ÑÐ³Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ðµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
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Ð¼ÐµÑÐ¾Ð´Ñ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ð¼Ð¸Ð´Ð¶Ð° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸
ÑÐ¸ÑÑÐµÐ¼Ñ Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹
internal communications
image of the organization
corporate image
socio-psychological climate
corporate culture
methods of forming the image of the organization
systems of internal communications

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð¾ÑÐ³Ð°-Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸, Ð¸Ñ ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÐ¸ Ð² ÐºÐ¾Ð½ÑÐµÐºÑÑÐµ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ð¼Ð¸Ð´Ð¶Ð° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸, Ð²Ð»Ð¸ÑÐ½Ð¸Ñ Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð½Ð° Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²ÐµÐ½Ð½ÑÐµ Ð¿ÑÐ¾ÑÐµÑÑÑ Ð¸ Ð¾Ð±ÑÑÑ ÑÑÑÐµÐºÑÐ¸Ð²-Ð½Ð¾ÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÑÐ¾Ð¼Ðµ ÑÐ¾Ð³Ð¾, ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑÑÑ Ð¿Ð¾Ð½ÑÑÐ¸Ðµ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð¾Ð¹ ÐºÑÐ»ÑÑÑ-ÑÑ, ÑÑÐ°Ð½ÑÐ»ÑÑÐ¸Ð¸ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ°Ð¼ Ð³Ð»Ð°Ð²Ð½ÑÑ ÑÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸ ÑÑÐ°Ð½Ð´Ð°ÑÑÐ¾Ð² ÑÐ°Ð±Ð¾-ÑÑ. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¿Ð¾Ð´ÑÐµÑÐºÐ¸Ð²Ð°ÐµÑÑÑ Ð²Ð°Ð¶Ð½Ð¾ÑÑÑ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾-Ð¿ÑÐ¸ÑÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÐºÐ»Ð¸Ð¼Ð°ÑÐ°, ÐºÐ°Ðº ÐºÐ»ÑÑÐµÐ²Ð¾Ð³Ð¾ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ° ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð±Ð»Ð°Ð³Ð¾Ð¿ÑÐ¸ÑÑÐ½Ð¾Ð³Ð¾ Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ³Ð¾ Ð¸Ð¼Ð¸Ð´Ð¶Ð°. ÐÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ Ð¿Ð¾Ð´ÑÐ²ÐµÑÐ¶Ð´Ð°ÐµÑÑÑ ÑÐ°ÑÐ¿ÑÐ¾ÑÑÑÐ°Ð½ÐµÐ½Ð½Ð¾ÑÑÑÑ Ð¿ÑÐµÐ´Ð¼ÐµÑÐ° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÑÑ Ð² ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ðº Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð¼Ñ Ð¸ÑÐ¿Ð¾Ð»Ñ-Ð·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹. ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð²ÑÑÑÑÐ¿Ð°ÐµÑ Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð½Ð° Ð¸Ð¼Ð¸Ð´Ð¶ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð¿ÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»Ñ-ÐµÑÑÑ Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð½Ð° Ð¸Ð¼Ð¸Ð´Ð¶ ÐÐÐ Â«ÐÐ ÐÐ¾Ð½ÑÑÐ°Ð½ÑÐ¸Ð½Ð° Ð¤Ðµ-Ð´Ð¾ÑÐ¾Ð²Ð°Â». Ð Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ Ð±ÑÐ»Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ñ SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐµÐ¹Ðº-ÑÐ¾Ð»Ð´ÐµÑÐ¾Ð², ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð° ÐºÐ°ÑÑÐ° Ð²Ð¾ÑÐ¿ÑÐ¸ÑÑÐ¸Ñ Ð±ÑÐµÐ½Ð´Ð°. ÐÑÑÐ¾Ð´Ñ Ð¸Ð· Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¾Ð¿ÑÐ¾ÑÐ° ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ¾Ð² Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð¾Ð¿ÑÐ¾ÑÐ½Ð¸ÐºÐ° ÐÐµÐ½Ð¸ÑÐ¾Ð½Ð°, Ð±ÑÐ» ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½ Ð¿ÑÐ¾ÐµÐºÑ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑ-ÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ³Ð¾ Ð¸Ð¼Ð¸Ð´Ð¶Ð° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸, Ð¿ÑÐ¸Ð²ÐµÐ´ÐµÐ½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ ÐºÐ°Ðº Ð´Ð»Ñ Ð¼Ð°Ð»Ð¾Ð³Ð¾, ÑÐ°Ðº Ð¸ Ð´Ð»Ñ ÑÑÐµÐ´Ð½ÐµÐ³Ð¾ Ð¸ ÐºÑÑÐ¿Ð½Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ñ ÑÑÐµÑÐ¾Ð¼ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ Ðº ÑÐ°ÑÑÐ¸-ÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸, Ð² Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ðµ, Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÐ¸ Ð² ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸ÑÑ Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð±Ð¾Ð»ÑÑÐµÐ³Ð¾ Ð¼Ð°ÑÑÑÐ°Ð±Ð°. Ð Ð½Ð°ÑÑÐ¾ÑÑÐ¸Ð¹ Ð¼Ð¾Ð¼ÐµÐ½Ñ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð·Ð°Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð° Ð½Ð° Ð°Ð²Ð³ÑÑÑ Ð´Ð²Ðµ ÑÑÑÑÑÐ¸ Ð´Ð²Ð°Ð´ÑÐ°ÑÑ ÑÑÐµÑÑÐµÐ³Ð¾ Ð³Ð¾Ð´Ð°. ÐÐ»Ñ ÑÐ°ÑÑÐµÑÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸-Ð¼ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÐºÑÐ¸ÑÐµÑÐ¸Ð¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸.
description: This work is devoted to the study of internal communications of the organiza-tion, their specifics in the context of the formation of the image of the organization, the impact of internal communications on production processes and the overall effi-ciency of the company. In addition, the concept of corporate culture, the translation of the main values of the organization and work standards to employees is considered. The paper emphasizes the importance of the socio-psychological climate as a key el-ement in the formation of a favorable internal image. The relevance is confirmed by the prevalence of the subject of the study, the need to develop recommendations for the most effective use of internal communications. The object of the study is the in-fluence of internal communications on the companys image, the subject of the study is the influence of internal communications on the image of Â«AN Konstantina Fedo-rovaÂ» LLC. In the practical part, SWOT analysis, analysis of stake holders were car-ried out, a brand perception map was compiled. Based on the survey of employees conducted using the Denison questionnaire, a project was drawn up to improve the internal image of the organization, recommendations were given for both small and medium-sized and large businesses, taking into account the tendency to expand the company and, in the future, the need for recommendations for a larger company. At the moment, the implementation of the project is scheduled for August two thousand twenty-third year. To calculate the effectiveness of the measures carried out, efficien-cy criteria have been developed.