title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐºÐ¾ÑÐ¸ÑÑÐµÐ¼
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of a strategy for promoting ecosystems
Creators: name: Ð¯ÑÐ¸Ð½, ÐÐ»ÐµÐºÑÐ°Ð½Ð´Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð­ÐºÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ðµ ÑÐ¸ÑÑÐµÐ¼Ñ
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
ÑÐºÐ¾ÑÐ¸ÑÑÐµÐ¼Ð½Ð°Ñ Ð¸Ð½ÑÑÐ°ÑÑÑÑÐºÑÑÑÐ°
ÐºÐ»Ð°ÑÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð±Ð°Ð½Ðº
promotion strategy
ecosystem infrastructure
classical bank

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description: The goal of the work is to develop a strategy for promoting an ecosystem for a classic bank. The following tasks were solved: 1. Defined what an ecosystem and promotion strategy are. 2. Existing types of ecosystems and the history of the development of their promotion strategies were studied. 3. The positioning of ecosystem development in company development strategies is analyzed. 4. An expert interview was conducted with the head of a company in one of the ecosystems. 5. A survey was conducted to identify the needs of ecosystem clients. 6. A typification of the promotion strategy has been formed. 7. A partnership promotion strategy has been formed as a priority for the classic bank. The relevance of the topic is due to the growing popularity of the ecosystem model of business development. Every year more and more companies can confidently be called ecosystems. The financial sector is one of the driving forces for the development of this business model in Russia. Thus, the issue of development and promotion is relevant for banks. The sources of information were data from domestic and foreign scientific research literature, official Internet resources, reports from the regulator of the Russian Federation, materials from expert interviews and the survey. An affiliate promotion strategy for a classic bank is proposed as the most universal one used in current market conditions.