title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Â«ALIBABAÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Improving the competitiveness of the enterprise (on the example of "ALIBABA'')
Creators: name: ÐÐ¸ ÐÐ½Ð»Ð¸
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÑÐµÐ¾ÑÐ¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
Ð¼ÐµÑÐ¾Ð´Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
theory of competitiveness of enterprise
methods to improve enterprise competitiveness
analysis of competitiveness of enterprise

description: Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ ÑÐ¾ÑÑÐ¾Ð¸Ñ Ð² ÑÐ¾Ð¼, ÑÑÐ¾Ð±Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÑ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¿Ð¾Ð´Ð´ÐµÑÐ¶Ð°Ð½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð½Ð° ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð¼ ÑÑÐ½ÐºÐµ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«AlibabaÂ».
ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð½Ð°ÑÑÐ¾ÑÑÐµÐ³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ "Alibaba". ÐÐ¾Ð»ÑÑÐ¾Ðµ Ð·Ð½Ð°ÑÐµÐ½Ð¸Ðµ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¾ÑÐ²Ð¾Ð´ÑÑ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ Ð´Ð¾Ð»Ð¶Ð½Ð¾Ð³Ð¾ ÑÑÐ¾Ð²Ð½Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° ÑÑÐ½ÐºÐµ. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ ÑÑÐ¸Ð»ÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ð¸ Ð¼ÐµÐ¶Ð´Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸ÑÐ¼Ð¸ Ð½Ð° ÑÐ°Ð·Ð½ÑÑ ÑÑÐ½ÐºÐ°Ñ ÑÐ¾Ð²Ð°ÑÐ¾Ð² Ð¸ ÑÑÐ»ÑÐ³, Ð²Ð¾Ð·Ð½Ð¸ÐºÐ°ÐµÑ Ð²Ð¾Ð¿ÑÐ¾Ñ Ð¾ÑÐ½Ð¾ÑÐ¸ÑÐµÐ»ÑÐ½Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ»ÑÑÐµÐ²ÑÑ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸Ðº ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾Ð³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹.
ÐÐ¾ Ð²Ð²ÐµÐ´ÐµÐ½Ð¸Ð¸ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð° Ð°ÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ ÑÐµÐ¼Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ñ ÑÐµÐ»Ñ Ð¸ Ð·Ð°Ð´Ð°ÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ Ð¾Ð±ÑÐµÐºÑ Ð¸ Ð¿ÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ. 
Ð 1 ÑÐ°Ð·Ð´ÐµÐ»Ðµ ÑÐ°ÑÐºÑÑÑÑ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð°ÑÐ¿ÐµÐºÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ.
ÐÐ¾ 2 ÑÐ°Ð·Ð´ÐµÐ»Ðµ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÑÐµÐ¼ Â«AlibabaÂ» Ð¸ ÐÐ½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð¹ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ð¹ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸
 Ð 3 ÑÐ°Ð·Ð´ÐµÐ»Ðµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Â«AlibabaÂ» Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð¼ÐµÑÑ: ÐºÐ¾Ð½Ð²ÐµÑÑÐ¸ÑÑÐ¹ÑÐµ ÐºÐ°Ð¶Ð´Ð¾Ðµ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ðµ Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸ Ð² Ð´Ð°Ð½Ð½ÑÐµ; Ð¿ÑÐµÐ²ÑÐ°ÑÐ¸ÑÐµ ÐºÐ°Ð¶Ð´Ð¾Ðµ Ð´ÐµÐ¹ÑÑÐ²Ð¸Ðµ Ð² ÐÐ; Ð¾Ð±ÐµÑÐ¿ÐµÑÑÑÐµ Ð±ÐµÑÐ¿ÑÐµÐ¿ÑÑÑÑÐ²ÐµÐ½Ð½ÑÐµ Ð¿Ð¾ÑÐ¾ÐºÐ¸ Ð´Ð°Ð½Ð½ÑÑ; Ð¿ÑÐ¸Ð¼ÐµÐ½ÑÐ¹ÑÐµ Ð°Ð»Ð³Ð¾ÑÐ¸ÑÐ¼Ñ. Ð­ÑÐ¸ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾Ð²ÑÑÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ Alibaba.
description: The purpose of the work is to explore the features of maintaining the competitiveness of enterprises in the Chinese market using the example of Alibaba.
The subject of this study is Alibaba.
Relevance. Modern companies give great importance to achieving the proper level of company competition in the market. As a result of increased competition between enterprises in different markets for goods and services, the question arises regarding the study of the key characteristics of the competitive development of enterprises.
The introduction presents the relevance of the research topic, sets the goal and objectives of the work, defines the object and subject of the study.
Section 1 discloses the theoretical aspects of the study of enterprise competitiveness.
In Section 2, we present Alibaba and Analysis of the competitive position of the enterprise and the identification of the main directions of increasing competitiveness
 In section 3 of the recommendation on improving the competitiveness of Alibaba, the following measures are proposed: convert each interaction with customers into data; turn every action into software; provide unhindered data flows; apply algorithms. These recommendations will enhance Alibabaâs competitiveness.