title: ÐÑÐ±Ð¾Ñ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ Ñ ÑÑÐµÑÐ¾Ð¼ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The choice of promotion methods in social networks, according to the preferences of the target audience
Creators: name: ÐÑÐ²ÑÐ¸Ð½ÑÐ¸ÐºÐ¾Ð²Ð°, ÐÑÐµÐ½Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ
ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ
ÑÐ°Ð»Ð¾Ð½ ÐºÑÐ°ÑÐ¾ÑÑ
ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð¿Ð»Ð°Ð½
social networks
promotion in social networks
target audience
beauty salon
content plan

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ Ð´Ð»Ñ ÑÐ°Ð»Ð¾Ð½Ð° ÐºÑÐ°ÑÐ¾ÑÑ, ÐºÐ¾ÑÐ¾ÑÐ°Ñ Ð±ÑÐ´ÐµÑ ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²Ð¾Ð²Ð°ÑÑ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸ÑÐ¼ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐ¸Ð²Ð»ÐµÐºÐ°ÑÑ Ð½Ð¾Ð²ÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð². Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ ÑÐ°Ð»Ð¾Ð½Ð° ÐºÑÐ°ÑÐ¾ÑÑ Â«Los BrowsÂ». ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ: SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ°, Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð², Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿ÑÑÐ¸ ÑÐ¸Ð» ÐÐ¾ÑÑÐµÑÐ°, ÑÐ±Ð¾Ñ Ð¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð°Ð½Ð½ÑÑ, Ð¼ÐµÑÐ¾Ð´Ñ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: â Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð° ÑÑÐµÑÐ° ÑÐ°Ð»Ð¾Ð½Ð¾Ð² ÐºÑÐ°ÑÐ¾ÑÑ, Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Â«Los BrowsÂ», ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð²; â Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ñ Ð¸ Ð¸Ð½ÑÐµÑÐµÑÑ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸; â Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° ÑÐµÐ³Ð¼ÐµÐ½ÑÐ°ÑÐ¸Ñ Ð¸ ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ñ Ð¿Ð¾ÑÑÑÐµÑÑ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸; â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð¿Ð»Ð°Ð½ Ð¸ Ð¼ÐµÐ´Ð¸Ð°Ð¿Ð»Ð°Ð½; â Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ. ÐÐ±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÐÐÐ : ÑÑÐµÑÐ° ÐºÑÐ°ÑÐ¾ÑÑ, ÑÐ°Ð»Ð¾Ð½Ð½ÑÑ ÑÑÐ»ÑÐ³, Ð¿ÑÐ¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ð¸ Ñ ÑÐ¿Ð¾ÑÐ¾Ð¼ Ð½Ð° Ð¸Ð½ÑÐµÑÐµÑÑ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸. ÐÑÐ²Ð¾Ð´Ñ. Ð ÑÐ°Ð¼ÐºÐ°Ñ ÐÐÐ  Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸. 1. ÐÑÑÐ²Ð»ÐµÐ½Ð° ÑÑÑÐµÑÑÐ²ÑÑÑÐ°Ñ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð° Ð² Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ°Ð»Ð¾Ð½Ð° ÐºÑÐ°ÑÐ¾ÑÑ Â«Los BrowsÂ» - Ð½ÐµÐºÐ°ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ðµ Ð¸ Ð½ÐµÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ðµ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ. 2. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°, Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÐµÐ¼ÑÑ ÑÐ°Ð»Ð¾Ð½Ð¾Ð¼ ÐºÑÐ°ÑÐ¾ÑÑ Â«Los BrowsÂ». 3. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½ ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð¿Ð»Ð°Ð½ Ð¸ Ð¼ÐµÐ´Ð¸Ð°Ð¿Ð»Ð°Ð½ Ð½Ð° Ð¾Ð´Ð¸Ð½ ÑÐ°Ð±Ð¾ÑÐ¸Ð¹ Ð¼ÐµÑÑÑ. 4. ÐÑÐµÐ½ÐµÐ½Ñ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ°Ðº ÑÑÑÐµÐºÑÐ¸Ð²Ð½ÑÐµ. Ð¦ÐµÐ»Ñ ÐÐÐ  Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° Ð¾Ð±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð².
description: The aim of the graduate qualification work is to develop a social media promotion strategy for a beauty salon that will meet the preferences of the target audience, as well as attract new customers. The work has been carried out on the materials of the Â«Los BrowsÂ» salon. Research methods used: SWOT analysis, market analysis, competitor analysis, Porters five forces analysis, data collection and processing, methods for evaluating the effectiveness of events. The main results of the graduate qualification work: â analyzed the market of beauty salons, the activities of "Los Brows", competitors; â the preferences and interests of the target audience are identified; â segmentation was carried out and portraits of the target audience were drawn up; â developed content plan and media plan; â the effectiveness of the measures taken to promote in social networks was assessed. The areas of the graduate qualification work results application: the sphere of beauty, salon services, when promoting with an emphasis on the interests of the target audience. Conclusions. The following tasks were solved. 1. An existing problem was identified in the activities of the Los Brows beauty salon - poor-quality and inefficient promotion in social networks. 2. An analysis of the methods of Internet marketing used by the beauty salon "Los Brows" was carried out. 3. Based on the preferences of the target audience, a content plan and a media plan for one working month were drawn up. 4. The promotional activities carried out were assessed as effective. The goal has been achieved; the scope of the results has been determined.