title: ÐÐ°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð³Ð»Ð¾Ð±Ð°Ð»ÑÐ½Ð¾Ð¼ ÑÑÐ½ÐºÐµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The directions for increasing the competitiveness of international company in the global market
Creators: name: ÐÐ¸Ð³Ð°Ð½, ÐÑÐº
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð³Ð»Ð¾Ð±Ð°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ
Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½Ñ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ ÑÑÐ½Ð¾Ðº
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
globalization
management competitiveness
competitive market
strategy

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description: The title of the bachelor graduate qualification work: Â«The directions of increasing the competitiveness of international company in the global marketÂ». The aim of the graduate qualification work is to develop the directions for increasing the competitiveness of the international company in the global market. Tasks of the graduate qualification work: - to consider the theoretical foundations of competitiveness in the context of globalization; - to investigate the business environment and the competitive environment of the studied international company; - to analyze the activities of the company and identify existing problems in its competitiveness; - to develop the recommendations to improve the competitiveness. The graduate qualification work was carried out on the basis Papa John's Pizza company, operating in the global food service market. Methods: General scientific research methods were used: content and comparative analysis, as well as specific research methods: the method of analogies, SWOT analysis, PESTEL analysis, Porterâs 5 forces analysis, forecasting, data collection and processing, infographics etc. The main results of the graduate qualification work: - consideration of the theoretical foundations of competitiveness in the context of globalization as well as the modern concepts of market competition; - investigation of the business environment of the international company with determination of its place in the competitive market; - analysis of the companyâs activity and identification of the problems in competitiveness, requiring changes in the market strategy; - development of the recommendations for increasing the competitiveness of the company under study with a forecast of the expected effectiveness of their implementation. The practical significance of the work is determined by the possibility of using the developed recommendations not only in the activities of the studied international company, but also in other companies of various scales and industry affiliations.