title: ÐÐ½ÐµÐ´ÑÐµÐ½Ð¸Ðµ CRM ÑÐ¸ÑÑÐµÐ¼Ñ Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ ÑÐµÐ»ÐµÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¾ÑÑÐ°ÑÐ»Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Implementation of the CRM system at a telecommunications industry enterprise
Creators: name: ÐÐ°Ð²ÑÐµÐ½ÐµÐ½ÐºÐ¾Ð², ÐÐ°Ð½Ð¸Ð»Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÐµÐ¼Ð¾Ð½Ð»Ð°Ð¹Ð½
Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ñ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð²
Ð´ÐµÐ¼Ð¾Ð½ÑÑÑÐ°ÑÐ¸Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ
remonline
optimization of business processes
demonstration of an information system

description: Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ â ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÑÐ¸ÑÑÐµÐ¼Ñ, ÐµÐµ Ð½Ð°ÑÑÑÐ¾ÐµÐº Ð¸ Ð´ÐµÐ¼Ð¾Ð½ÑÑÑÐ°ÑÐ¸Ð¸ ÑÐ°Ð±Ð¾ÑÑ. ÐÐ°Ð´Ð°ÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ: â ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ, ÐµÐ³Ð¾ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÑÑÑÐºÑÑÑÑ, Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼, ÑÑÐµÐ±ÑÑÑÐ¸Ñ ÑÐµÑÐµÐ½Ð¸Ñ; â ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ðº Ð²Ð½ÐµÐ´ÑÑÐµÐ¼Ð¾Ð¹ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ðµ; â Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð³Ð¾ ÑÑÐ½ÐºÐ° CRM-ÑÐ¸ÑÑÐµÐ¼ Ð¸ Ð²ÑÐ±Ð¾Ñ ÑÐµÑÐµÐ½Ð¸Ñ; â Ð´ÐµÐ¼Ð¾Ð½ÑÑÑÐ°ÑÐ¸Ñ ÑÐ°Ð±Ð¾ÑÑ Ð¼Ð¾Ð´ÑÐ»ÐµÐ¹ Ð¾ÑÐ¾ÑÐ¼Ð»ÐµÐ½Ð¸Ñ Ð·Ð°ÐºÐ°Ð·Ð¾Ð², â Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÐÐ¡. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°Ñ Ð¾ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐ Â«ÐÐµÐ»ÑÐµÐ»Â», Ð³Ð´Ðµ Ð±ÑÐ»Ð¸ ÑÐ¾Ð±ÑÐ°Ð½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð´Ð°Ð½Ð½ÑÐµ, ÑÐ°ÐºÐ¶Ðµ Ð² ÑÐ°Ð±Ð¾ÑÑ Ð²Ð¾ÑÐ»Ð° Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ñ Ð¸Ð· Ð¿ÑÐ¾ÐµÐºÑÐ½Ð¾Ð¹ Ð´Ð¾ÐºÑÐ¼ÐµÐ½ÑÐ°ÑÐ¸Ð¸, ÑÑÑÐ°Ð² Ð¸ ÑÐµÐ³Ð»Ð°Ð¼ÐµÐ½ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ: ÑÐ¸ÑÑÐµÐ¼Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ðµ, Ð¼Ð¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¸ Ð¿ÑÐ¾Ð³Ð½Ð¾Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: â Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ Ñ ÐµÐ³Ð¾ ÑÐµÐºÑÑÐ¸Ð¼Ð¸ Ð¿ÑÐ¾ÑÐµÑÑÐ°Ð¼Ð¸; â ÑÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ; â Ð¾Ð¿Ð¸ÑÐ°Ð½Ñ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ñ Ðº Ð¿ÑÐ¸ÐºÐ»Ð°Ð´Ð½Ð¾Ð¼Ñ ÑÐµÑÐµÐ½Ð¸Ñ; â Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ° Ð¸ Ð²ÑÐ±Ð¾Ñ Ð¿Ð¾Ð´ÑÐ¾Ð´ÑÑÐµÐ¹ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ; â Ð¿ÑÐ¾Ð´ÐµÐ¼Ð¾Ð½ÑÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð° Ð½Ð°ÑÑÐ¾Ð¹ÐºÐ° Ð¸ ÑÐ°Ð±Ð¾ÑÐ° Ð² ÑÐ¸ÑÑÐµÐ¼Ðµ; â Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ñ ÑÐ°ÑÑÐµÑÑ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ. ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð¾Ð±ÑÑÐ»Ð¾Ð²Ð»ÐµÐ½Ð° ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ°Ð¼Ð¸ Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ð¸ Ð´Ð»Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ: Ð±ÑÑÑÑÐ¾Ðµ Ð¾ÑÐ¾ÑÐ¼Ð»ÐµÐ½Ð¸Ðµ Ð·Ð°ÐºÐ°Ð·Ð¾Ð², ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð»Ð¸ÑÐµÑÑÐ²Ð° Ð¾Ð±ÑÐ°ÑÐµÐ½Ð¸Ð¹, Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÐ¹ ÑÐºÐ»Ð°Ð´ÑÐºÐ¾Ð¹ Ð¸ Ð¾Ð¿ÐµÑÐ°ÑÐ¸Ð²Ð½ÑÐ¹ ÑÑÐµÑ. ÐÑÐ¸ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÐ¸ Ð² Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ¼ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ Ð½Ð°ÑÐ°ÑÐ¸Ð²Ð°Ð½Ð¸Ðµ Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÑ Ð¼Ð¾Ð´ÑÐ»ÐµÐ¹.
description: The purpose of the work is to implement the project of implementing the system, its settings and demonstrating its work. Tasks of the work: â characteristics of the enterprise, its organizational structure, identification of problems requiring solutions; â formation of requirements for the implemented information system; â analysis of the Russian market of CRM systems and the choice of a solution; â demonstration of the work of the order processing modules â determination of the economic efficiency of the IP implementation project. The work was carried out on the materials on the activities of JSC "Beltel", where the main data were collected, information from the project documentation, the company's charter and regulations were also included in the work. Methods used: system analysis, comparison, modeling and forecasting. Results of the work: â the enterprise with its current processes is investigated; â problems are formulated; â the requirements for the application solution are described; â the analysis of the market and the choice of a suitable information system is carried out; â demonstrated tincture and operation in the system; â calculations of the economic efficiency of the implementation project were carried out. The practical significance of the work is due to the results of automation for the enterprise: fast processing of orders, increasing the number of requests, automated warehouse and operational accounting. If necessary, additional modules can be built up in the future.