title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«Ð¡.ÐÐÐ¢ÐÂ»
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a project for the implementation of a CRM system in âC.MOTOâ company
Creators: name: Ð¡ÑÐ°Ð´Ð½Ð¸Ðº, ÐÐ»ÐµÐºÑÐ°Ð½Ð´Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: CRM
Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ñ
Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ
AS-IS
TO-BE
Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
information system
implementation
company alalysis

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿Ð¾Ð´Ð±Ð¾Ñ ÑÐµÑÐµÐ½Ð¸Ñ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ Ð¾ÑÐ´ÐµÐ»Ð° Ð¿ÑÐ¾Ð´Ð°Ð¶. ÐÐ°Ð´Ð°ÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ: - Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸; - Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼, ÑÑÐµÐ±ÑÑÑÐ¸Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿Ð¾Ð´Ð´ÐµÑÐ¶ÐºÐ¸; - Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ CRM-ÑÐ¸ÑÑÐµÐ¼ Ð¸ Ð¿Ð¾Ð´Ð±Ð¾Ñ Ð¿Ð¾Ð´ÑÐ¾Ð´ÑÑÐµÐ³Ð¾ ÑÐµÑÐµÐ½Ð¸Ñ; - ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ; - ÑÐ°ÑÑÐµÑ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ°; Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð¾ÑÑ Ð½Ð° Ð±Ð°Ð·Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«Ð¡.ÐÐÐ¢ÐÂ» ÐÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: Ð¼Ð¾Ð´ÐµÐ»Ñ ÐÑÑÐµÑÐ²Ð°Ð»ÑÐ´ÐµÑÐ°, Ð¼Ð¾Ð´ÐµÐ»Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÑÑÑÐºÑÑÑÑ, Ð¼Ð¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð², ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¼ÑÐ»ÑÑÐ¸ÐºÑÐ¸ÑÐµÑÐ¸Ð°Ð»ÑÐ½ÑÐ¹ Ð²Ð·Ð²ÐµÑÐµÐ½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð´Ð¸Ð°Ð³ÑÐ°Ð¼Ð¼Ð° ÐÐ°Ð½ÑÐ°. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: Ð² ÑÐ¾Ð´Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð±ÑÐ»Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ ÑÐ·ÐºÐ¸Ðµ Ð¼ÐµÑÑÐ° Ð¸ Ð½Ð°Ð¼ÐµÑÐµÐ½ Ð¿ÑÑÑ Ð¸Ñ ÑÑÑÑÐ°Ð½ÐµÐ½Ð¸Ñ. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÐ½ÐºÐ° CRM-ÑÐ¸ÑÑÐµÐ¼ Ð¿Ð¾Ð·Ð²Ð¾Ð»Ð¸Ð»Ð¾ Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ ÑÐ¾ÑÐ½Ð¾ Ð¾Ð¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑÑÑ Ñ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð°Ð»Ð¾Ð¼ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÑÐ¸ÐºÐ¾Ð¼ ÑÐ¸ÑÑÐµÐ¼Ñ, Ð¿Ð¾ÑÐ»Ðµ ÑÐµÐ³Ð¾ Ð±ÑÐ»Ð° Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð° ÑÐµÐ»ÐµÐ²Ð°Ñ Ð¼Ð¾Ð´ÐµÐ»Ñ. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¿ÑÐ¾Ð´ÐµÐ»Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ» ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿ÑÐ¾ÐµÐºÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½ ÑÐ°ÑÑÐµÑ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ°. ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÑÐµÑÑÑ ÑÐ½Ð¸Ð¶ÐµÐ½Ð¸ÐµÐ¼ ÑÐ¸ÑÐºÐ° ÑÑÐµÑÐ¸ Ð´Ð°Ð½Ð½ÑÑ Ð¾ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ñ, Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸ÐµÐ¼ ÐºÐ°ÑÐµÑÑÐ²Ð° Ð¸ ÑÐºÐ¾ÑÐ¾ÑÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ Ð¼ÐµÐ½ÐµÐ´Ð¶ÐµÑÐ¾Ð² Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð°Ð¶Ð°Ð¼, Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸ÐµÐ¼ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ ÑÑÐºÐ¾Ð²Ð¾Ð´Ð¸ÑÐµÐ»Ñ Ð¾ÑÐ´ÐµÐ»Ð° Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¾Ð»Ð¾Ð³Ð°, Ð° ÑÐ°ÐºÐ¶Ðµ Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸ÐµÐ¹ Ð½ÐµÐºÐ¾ÑÐ¾ÑÑÑ Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð². ÐÑÐ²Ð¾Ð´Ñ. ÐÐ°Ð´Ð°ÑÐ¸ ÐÐÐ  Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ñ, ÑÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°.
description: The purpose of the research is selection of solution and development of a project for the implementation of a CRM system to improve efficiency of the sales department. Tasks of the work: - analysis of the company; - identification of problems requiring information support; - CRM systems research and selection of a suitable solution; - development of a project; - calculation of the economic efficiency of the project The research was carried out on the basis of âC.MOTOâ company Research methods: Osterwalder model, organizational structure model, business process modelling, benchmarking, multi-criteria weighted analysis, Gannt chart. The main results of the study: during the analysis of the companys activities the bottlenecks were identified and the way to eliminate them was outlined. Market research CRM-systems allowed most accurately determine the functionality and the developer of the system, after which the target model was built. Based on the work done the project of CRM-system implementation in the company was developed and the calculation of economic efficiency of the project was done. The practical significance of the work is determined by reducing the risk of loss of customer data, improving the quality and speed of sales managers, increasing the efficiency of the sales manager and marketer, as well as the automation of some processes. Conclusions. The tasks have been solved, the goal of the work has been achieved.