title: Ð ÐµÐºÐ»Ð°Ð¼Ð½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ÐÐµÑÑÐºÐ¸Ð¸Ì Ð¼Ð¸ÑÂ» Ð¿ÑÐ¸ Ð²ÑÑ Ð¾Ð´Ðµ Ð½Ð° Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÐ¸Ì ÑÑÐ½Ð¾Ðº: ÑÑÐ°Ð¿Ñ, ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸, Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ, Ð¾ÑÐµÐ½ÐºÐ¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
Creators: name: ÐÑÑÑÐ°Ð¼Ð±ÐµÐºÐ¾Ð²Ð°, ÐÐ»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
Ð²ÑÑ Ð¾Ð´ Ð½Ð° Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
strategy
positioning
entry into the foreign market
development of advertising strategy
marketing technologies

description: Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ-ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ Ð¿ÑÐ¸ Ð²ÑÑÐ¾Ð´Ðµ Ð½Ð° Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº. 1. ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¸ ÑÐ¾ÑÐ¼Ñ Ð¸Ñ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ 2. ÐÑÑÐ²Ð»ÐµÐ½Ñ ÑÐ°Ð·Ð½Ð¾Ð²Ð¸Ð´Ð½Ð¾ÑÑÐ¸ Ð¼Ð¾Ð´ÐµÐ»ÐµÐ¸Ì Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸Ì Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ. 3. ÐÑÑÐ²Ð»ÐµÐ½Ñ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð¸ Ð¼ÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸Ð¸, Ð¿ÑÐ¸Ð¼ÐµÐ½ÑÐµÐ¼ÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÑÐ¼Ð¸ Ð¿ÑÐ¸ Ð²ÑÑÐ¾Ð´Ðµ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¸Ì ÑÑÐ½Ð¾Ðº. 4. ÐÑÐµÐ½ÐµÐ½Ñ ÑÑÐ½Ð¾ÑÐ½Ð¾Ðµ Ð¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ÐÐµÑÑÐºÐ¸Ð¸Ì Ð¼Ð¸ÑÂ» Ð¾ÑÐ½Ð¾ÑÐ¸ÑÐµÐ»ÑÐ½Ð¾ Ð´ÑÑÐ³Ð¸Ñ ÑÑÐ°ÑÑÐ½Ð¸ÐºÐ¾Ð² ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¸Ì ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ Ð² ÑÑÐµÑÐµ Ð´ÐµÑÑÐºÐ¸Ñ ÑÐ¾Ð²Ð°ÑÐ¾Ð² Ð¸ ÑÑÐ»ÑÐ³. 5. ÐÐ°Ð½Ð° ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¸Ì Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ÐÐµÑÑÐºÐ¸Ð¸Ì Ð¼Ð¸ÑÂ». 6. ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ÐÐµÑÑÐºÐ¸Ð¸Ì Ð¼Ð¸ÑÂ». 7. ÐÑÐµÐ½ÐµÐ½Ñ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð» Ð²ÑÑÐ¾Ð´Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ÐÐµÑÑÐºÐ¸Ð¸Ì Ð¼Ð¸ÑÂ» Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¸Ì ÑÑÐ½Ð¾Ðº. 8. ÐÑÑÐ²Ð»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¸Ì ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ÐÐµÑÑÐºÐ¸Ð¸Ì Ð¼Ð¸ÑÂ» Ñ Ð¿Ð¾ÑÐ»ÐµÐ´ÑÑÑÐµÐ¸Ì Ð¾ÑÐµÐ½ÐºÐ¾Ð¸Ì Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð² ÐµÐµ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ. ÐÑÐ²Ð¾Ð´Ñ: Ð ÑÐ°Ð¼ÐºÐ°Ñ Ð½Ð°Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð³Ð¾ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÌÐ½ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ð¸Ì Ð°Ð½Ð°Ð»Ð¸Ð· Ð²Ð¾Ð¿ÑÐ¾ÑÐ¾Ð² ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸Ì ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÑÐ¼Ð¸ Ð² ÑÑÐµÑÐµ ÑÑÐ½Ð¾ÑÐ½Ð¾Ð¸Ì ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ Ð¸ ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÐ¸ Ð¸Ñ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ. ÐÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ÐÐµÑÑÐºÐ¸Ð¸Ì Ð¼Ð¸ÑÂ» Ð² ÐºÐ¾Ð½ÑÐµÐºÑÑÐµ Ð¾ÑÐµÐ½ÐºÐ¸ ÐµÐµ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾Ð¸Ì ÑÑÑÐ¾Ð¸ÌÑÐ¸Ð²Ð¾ÑÑÐ¸, Ð¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð¾ÑÐ½Ð¾ÑÐ¸ÑÐµÐ»ÑÐ½Ð¾ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð² Ð¸ Ð¸Ð½ÑÑ ÑÑÐ°ÑÑÐ½Ð¸ÐºÐ¾Ð² ÑÑÐ½ÐºÐ°. Ð ÑÐ°ÐºÐ¶Ðµ Ð±ÑÐ»Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ð¼ÐµÑÑ Ð²ÑÑÐ¾Ð´Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¸Ì ÑÑÐ½Ð¾Ðº Ñ Ð¿Ð¾ÑÐ»ÐµÐ´ÑÑÑÐµÐ¸Ì Ð¾ÑÐµÐ½ÐºÐ¾Ð¸Ì Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸.
description: The purpose of the work is to develop an advertising strategy for a retail company when entering the foreign market. Results of the work: 1. International strategies and forms of their implementation are defined. 2. Various models of positioning companies in the international market are identified. 3. Advertising technologies and methodologies used by companies when entering the international market are identified. 4. The market position of PJSC "Detsky Mir" in relation to other retail trade participants in the field of children's goods and services is evaluated. 5. The characteristics of the advertising activities of the company PJSC "Detsky Mir"are given. 6. The prospects for the development of the company PJSC "Detsky Mir"are determined. 7. The potential of the company "Detsky Mir" to enter the international market is evaluated. 8. The main provisions of the advertising strategy of PJSC "Detsky Mir" are identified, followed by an assessment of the prospects for its development. Conclusions: Within the framework of writing the final qualification study, a theoretical analysis of the issues of developing international strategies by companies in the field of market trade and the specifics of their positioning was carried out. The analysis of the activity of the company "Detsky Mir" PJSC was carried out in the context of assessing its financial stability, position relative to competitors and other market participants. They also proposed measures for the company's entry into the international market, followed by an assessment of their effectiveness.