title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐÐÐÐ ÐºÑÑÑÐ° Â«ÐÑÐ½Ð¾Ð²Ñ Ð¿ÑÐ¾ÐµÐºÑÐ½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸Â» Ð´Ð»Ñ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ Ð²ÑÐ·Ð¾Ð²
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a MOOC promotion strategy for the âFundamentals of Project Activitiesâ course for Russian universities
Creators: name: ÐÐ»Ð°ÑÑÐ¸Ð½Ð¸Ð½, ÐÐ»ÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¾Ð½Ð»Ð°Ð¹Ð½-ÐºÑÑÑ
ÐÐÐÐ
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ°
ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
Ð»Ð¾Ð³Ð¸ÐºÐ¾-ÑÑÑÑÐºÑÑÑÐ½ÑÐ¹ Ð¿Ð¾Ð´Ñ Ð¾Ð´
online course
MOOC
development of promotion strategy
logical-structural approach

description: ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð° Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð° Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ñ Ð¾Ð± Ð¾Ð½Ð»Ð°Ð¹Ð½-ÐºÑÑÑÐ°Ñ Ð¸ Ð¸Ñ ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¸, Ð¸Ð·ÑÑÐµÐ½Ñ ÑÐ¸Ð¿Ñ Ð¸Ð½ÑÐµÐ³ÑÐ°ÑÐ¸Ð¸ ÐÐÐÐ Ð² Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½ÑÐ¹ Ð¿ÑÐ¾ÑÐµÑÑ, ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð¸Ñ Ð°Ð½Ð°Ð»Ð¸Ð· Ð² ÑÑÐµÑÐµ
Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸.
ÐÑÐ´ÐµÐ»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½-ÐºÑÑÑÐ°, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½
Ð¿Ð¾Ð´ÑÐ¾Ð±Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸, ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐ¾ÑÐ¼Ð°ÑÑ ÑÐ°ÑÐ³ÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð¸ Ð²ÑÐ±ÑÐ°Ð½Ñ Ð¿Ð¾Ð´ÑÐ¾Ð´ÑÑÐ¸Ðµ ÑÐ¾ÑÐ¼Ð°ÑÑ. ÐÑÐ»Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸, Ð° ÑÐ°ÐºÐ¶Ðµ Ð±ÑÐ»Ð° Ð²ÑÐ±ÑÐ°Ð½Ð° Ð¿Ð¾Ð´ÑÐ¾Ð´ÑÑÐ°Ñ Ð¿Ð»Ð¾ÑÐ°Ð´ÐºÐ° Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½-ÐºÑÑÑÐ°. ÐÑÐ»Ð° Ð¿Ð¾Ð´ÑÐ¾Ð±Ð½Ð¾ ÑÐ°Ð·Ð¾Ð±ÑÐ°Ð½Ð° ÑÑÑÑÐºÑÑÑÐ° ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð³Ð¾ ÐºÐ°Ð±Ð¸Ð½ÐµÑÐ° Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð°ÑÑÑÐ¾Ð¹ÐºÐ° ÑÐµÑÑÐ¾Ð²Ð¾Ð³Ð¾ Ð²Ð°ÑÐ¸Ð°Ð½ÑÐ° ÑÐµÐºÐ»Ð°Ð¼Ñ.
ÐÑÐ¾ÐµÐºÑ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½, Ð¿Ð¾Ð´ÑÑÐ¸ÑÐ°Ð½ ÐµÐ³Ð¾ Ð±ÑÐ´Ð¶ÐµÑ. Ð¡ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½ ÑÐ¿Ð¸ÑÐ¾Ðº Ð·Ð°Ð¸Ð½ÑÐµÑÐµÑÐ¾Ð²Ð°Ð½Ð½ÑÑ Ð»Ð¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ°, Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ, ÑÐµÐ»Ð¸ Ð¸ ÑÐ¸ÑÐºÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ°. Ð£Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð¼ Ð¸ Ð½Ð°ÑÑÑÐ¾Ð¹ÐºÐ° ÐºÐ°Ð»ÐµÐ½Ð´Ð°ÑÐ½Ð¾Ð³Ð¾ Ð¿Ð»Ð°Ð½Ð° Ð±ÑÐ»Ð° ÑÐµÐ°Ð»Ð¸Ð·Ð¾Ð²Ð°Ð½Ð° Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½Ð¾Ð³Ð¾ Ð¿Ð°ÐºÐµÑÐ° Microsoft Project.
description: The information on online courses and their classification was studied and analyzed, the types of MOOC integration into the educational process were studied, promotion tools were examined, and their analysis in the field of educational activity
was examined.
The main directions of promoting the online course are highlighted, a detailed
analysis of the target audience is carried out, the formats of targeted advertising are examined and the appropriate formats are selected, social networks are analyzed, and the one suitable for promoting the online course is selected. The structure of the advertising cabinet was analyzed in detail and the test variate of advertising was set up.
The project is economically feasible, its budget is calculated. A list of project stakeholders has been compiled, problems, goals and risks of the project have been analyzed. Project management and scheduling was implemented using the Microsoft Project software package.