title: Ð ÐµÐ±ÑÐµÐ½Ð´Ð¸Ð½Ð³ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¹ Ð¾Ð±ÑÐ²Ð¸ Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¾Ð¹ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Rebranding of the corporate identity of Russian shoes with the development of packaging design
Creators: name: ÐÐ¸ÐºÐ°Ð½Ð´ÑÐ¾Ð²Ð°, Ð­Ð¼Ð¼Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
Ð´Ð¸Ð·Ð°Ð¹Ð½
ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ°
Ð·Ð°Ð²Ð¾Ð´
ÑÑÐµÑÐ³Ð¾Ð»ÑÐ½Ð¸Ðº
ÐºÐ¾Ð½ÑÑÑÑÐºÑÐ¸Ñ
Ð·Ð½Ð°Ðº
corporate identity
design
packaging
factory
triangle
construction
sign

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description: This work is devoted to the enterprise "Red Triangle", rebranding of corporate identity and the development of the design and design of packaging using new technologies. Research objectives: 1. Find historical graphic styles related to Russian footwear in open sources. 2. Find in open sources modern analogues of corporate styles and packages related to the project theme. 3. To identify current trends in the design of corporate styles, graphics and packaging design related to the project theme. 4. To develop a rebranding of the corporate identity of Russian footwear, specifically its main elements: trademark, logo, branded blocks, corporate color, corporate font. 5. To develop a new packaging design for Russian shoes using the rebranding of the corporate identity. As a result of the created project, based on historical information, studying modern design trends and considering analogues of corporate identity and packaging, similar topics, namely Russian brands that are at the forefront of the world market, a concept of corporate identity suitable for the topic was created, the design and design of packaging were developed. To achieve these results, the following information technologies were used/developed in the work, including graphic editors.