title: ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ ÑÐµÑÐ²Ð¸ÑÐ° Ð´Ð»Ñ Ð¿ÑÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¸ÐºÐ¾Ð² Ð¿Ð¾ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÐÐ¾Ð»ÑÐ±Ð¾Ð³Ð¾ Ð¾ÐºÐµÐ°Ð½Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Research and development of the concept for travelersâ service on the strategy of the Blue Ocean
Creators: name: Ð£ÑÐºÐ¾Ð², Ð­ÑÐ½ÐµÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»ÑÑÑÐ²Ð¾
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÐÐ¾Ð»ÑÐ±Ð¾Ð³Ð¾ Ð¾ÐºÐµÐ°Ð½Ð°
ÑÐµÑÐ²Ð¸Ñ
Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ
ÑÑÑÐ¸Ð·Ð¼
Ð¸Ð½ÑÐµÑÐ½ÐµÑ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ
ÑÑÐ°ÑÑÐ°Ð¿
Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ñ
entrepreneurship
Blue Ocean strategy
service
app
tourism
internet tool
efficiency
start-up
innovation

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ ÑÐµÑÐ²Ð¸ÑÐ° Ð´Ð»Ñ Ð¿ÑÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¸ÐºÐ¾Ð² Ð¿Ð¾ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð³Ð¾Ð»ÑÐ±Ð¾Ð³Ð¾ Ð¾ÐºÐµÐ°Ð½Ð°Â». ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð³Ð¾Ð»ÑÐ±Ð¾Ð³Ð¾ Ð¾ÐºÐµÐ°Ð½Ð° Ð¸ Ð½Ð° ÐµÑ Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ°. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. Ð£ÑÑÐ°Ð½Ð¾Ð²Ð¸ÑÑ ÐºÐ»ÑÑÐµÐ²ÑÐµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÐµÑÐ²Ð¸ÑÐ° Ð´Ð»Ñ Ð¿ÑÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¸ÐºÐ¾Ð². 2. ÐÑÐ¾Ð´ÐµÐ¼Ð¾Ð½ÑÑÑÐ¸ÑÐ¾Ð²Ð°ÑÑ Ð¿ÑÐ¸Ð¼ÐµÑÑ Ð²Ð¸Ð·ÑÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð²ÐµÐ±-ÑÐ°Ð¹ÑÐ°. 3. ÐÐ¿Ð¸ÑÐ°ÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐ»ÐµÐ¼ÐµÐ½ÑÑ Ð±ÑÐ´ÑÑÐµÐ³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ°, Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÑ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ñ ÐºÐ°Ð½Ð²Ñ. 4. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÐµÐºÑÑÑÑ ÑÐ¸ÑÑÐ°ÑÐ¸Ñ Ð½Ð° ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð¼ ÑÑÐ½ÐºÐµ ÑÐ¾Ð³Ð»Ð°ÑÐ½Ð¾ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð³Ð¾Ð»ÑÐ±Ð¾Ð³Ð¾ Ð¾ÐºÐµÐ°Ð½Ð°. 5. ÐÐ¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ ÐºÐ»ÑÑÐµÐ²ÑÐµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐµ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ²Ð° ÑÐµÑÐ²Ð¸ÑÐ°. Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ ÑÐµÑÐ²Ð¸ÑÐ° Ð´Ð»Ñ Ð¿ÑÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¸ÐºÐ¾Ð² Â«Self-TravelÂ», Ð³Ð´Ðµ Ð¾Ð¿Ð¸ÑÑÐ²Ð°Ð»Ð¸ÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÑÐ½ÐºÑÐ¸Ð¸ ÑÐ°Ð±Ð¾ÑÑ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½Ñ ÑÐµÑÐ½Ð¸ÐºÐ¾-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ Ð´Ð»Ñ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ°. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ» Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¿ÑÐ¾ÐµÐºÑ, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ñ ÑÐ°ÑÑÐµÑÑ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸, Ð¾Ð¿Ð¸ÑÐ°Ð½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐµ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ²Ð° Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÐÐ¾Ð»ÑÐ±Ð¾Ð³Ð¾ ÐÐºÐµÐ°Ð½Ð° Ð¸ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ñ Ð´Ð°Ð½Ð½ÑÐµ Ñ ÑÑÐµÑÐ¾Ð¼ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½ÑÑ ÑÐ¸ÑÐºÐ¾Ð². ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ° Â«Self-TravelÂ» Ð±ÑÐ»Ð¾ Ð¿ÑÐ¸Ð½ÑÑÐ¾ ÑÐµÑÐµÐ½Ð¸Ðµ Ð¾ Ð½Ð°ÑÐ°Ð»Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð½Ð°Ð´ Ð¿ÑÐ¾ÐµÐºÑÐ°Ð¼Ð¸ Ñ ÑÑÑÑÐ¾Ð¼ Ð¿Ð¾Ð»Ð¾Ð¶Ð¸ÑÐµÐ»ÑÐ½ÑÑ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹.
description: The subject of the graduate qualification work is âResearch and development of the concept for travelersâ service on the strategy of the blue oceanâ. This work is devoted to the study of the blue ocean strategy and, on its basis, the rationale for the economic efficiency of an innovative project. Tasks that were solved in the course of the study: 1. Establish key features of the service for travelers. 2. Demonstrate website visualization examples. 3. Describe the main elements of the future project using the canvas business model. 4. Analyze the current situation in the tourism market according to the blue ocean concept. 5. Determine the key competitive advantages of the service. The work was carried out on the basis of the innovative service for travelers "Self-Travel", which described the main functions of the platform, as well as calculated technical and economic indicators to justify the economic efficiency of the investment project. As a result, the investment project was analyzed, economic efficiency calculations were made, the main competitive advantages based on the Blue Ocean strategy were described, and the data were substantiated, taking into account possible risks. Based on the study of the Self-Travel project, it was decided to start work on projects, considering positive economic indicators.