title: Development of scaling strategy for online-courses on a global market
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¼Ð°ÑÑÑÐ°Ð±Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½-ÐºÑÑÑÐ¾Ð² Ð½Ð° Ð¼Ð¸ÑÐ¾Ð²Ð¾Ð¼ ÑÑÐ½ÐºÐµ
Creators: name: Ilgunov, Artur
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2018
Subjects: ÐÐ½ÑÐµÑÐ½ÐµÑ
Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½ÑÐµ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÐ½ÐºÐ¾Ð²
Ð¾Ð½Ð»Ð°Ð¹Ð½ Ð¾Ð±ÑÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ðµ
ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑÐ°

description: The object of the study is the research of EdTech market in order to receive an in-depth understanding of the processes subjective to the industry as well as a conduction of comparison between Russian and Global market of online education, its penetration degree, investment amounts and prospective trends in the industry. The secondary objective is to retrieve the primary information regarding the attitude towards online learning and understanding of features a successful online course should include based on the opinion of the focus group. The main emphasis is made on segment-based in-depth description of online education industry with the desire to understand the processes that have an impact on the overall growth of online education as well as analysis of several case companies. Secondary sources of information were utilized to overview the possible approaches of scaling up strategy development thus, providing an understanding of how the process of scaling can be conducted and managed and what are the key steps of the desirable scale achievement. Based on the analysis of the history and present situation of markets, trends and expertsâ opinions, theoretical framework and successful cases the goal of the study is the development of scaling up strategic plan for language ELearning case company. As a result, the strategic plan had been developed taking into consideration the key principles and steps of successful continuous development of an organization. The steps of the plan overview the process of expansion as a cohesive phenomenon with the inclusion of various companyâs activities and department into the process of scaling. Certain recommendations in a form of step by step approach towards scaling were developed.
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