title: ÐÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÑÐµÐ³Ð¼ÐµÐ½ÑÐ° B2B Ð¸ B2G Ð² ÑÐµÑÐ¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐÐ¢ÐÐ Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Promotion of the B2B and B2G segment of the company on the Internet (using the example of LLC "AUTHOR")
Creators: name: Ð©ÐµÐ½Ð½Ð¸ÐºÐ¾Ð²Ð°, ÐÐ°ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¼ÐµÐ±ÐµÐ»ÑÐ½Ð°Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ
Ð2Ð
Ð2G
Ð¼ÐµÑÐ¾Ð´Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÑÐ·Ð½Ð°Ð²Ð°ÐµÐ¼Ð¾ÑÑÐ¸
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ
furniture company
communication campaign
B2B
B2G
promotion methods
internet marketing
awareness raising
competitive analysis
advertising tools

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½ÑÑ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÑÐµÐ³Ð¼ÐµÐ½ÑÐ° Ð2Ð Ð¸ Ð2G Ð² ÑÐµÑÐ¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¸Ðµ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð² Ð2Ð Ð¸ Ð2G ÑÑÐµÑÐ°Ñ, ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¸Ðµ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¹ Ð¸ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð2Ð Ð¸ Ð2G ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð² ÑÐµÑÐ¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ, Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ° Ð¼ÐµÐ±ÐµÐ»ÑÐ½ÑÑ ÑÐ¾Ð²Ð°ÑÐ¾Ð² Ð´Ð»Ñ Ð´ÐµÑÑÐºÐ¸Ñ ÑÐ°Ð´Ð¾Ð² Ð¸ ÑÐºÐ¾Ð» Ð² ÑÐµÑÐ¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ, ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐÐ Â«ÐÐÐ¢ÐÐ Â», Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¼ÐµÐ±ÐµÐ»ÑÐ½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«ÐÐÐ¢ÐÐ Â», ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð´Ð»Ñ ÐÐÐ Â«ÐÐÐ¢ÐÐ Â». Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¸ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð·Ð½Ð°Ð½Ð¸Ð¹, Ð° Ð¸Ð¼ÐµÐ½Ð½Ð¾: Ð½Ð°ÑÑÐ½Ð¾-Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¸Ñ ÑÐ°Ð±Ð¾Ñ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÑ Ð°Ð²ÑÐ¾ÑÐ¾Ð², Ð° ÑÐ°ÐºÐ¶Ðµ Ð½Ð° Ð±Ð°Ð·Ðµ Ð¾Ð¿ÑÑÐ° ÑÐ°Ð±Ð¾ÑÑ Ð² ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÐ¼Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¼Ð½ÐµÐ½Ð¸Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ Ð°Ð²ÑÐ¾ÑÐ¾Ð² Ð½Ð° Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ, Ð²ÑÑÐ²Ð»ÐµÐ½Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÑÐµÐ³Ð¼ÐµÐ½ÑÐ° Ð2Ð Ð¸ Ð2G Ð² ÑÐµÑÐ¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð±ÑÐ» Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¼ÐµÐ±ÐµÐ»ÑÐ½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ÐÐÐ¢ÐÐ Â» Ð¸ Ð±ÑÐ»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ Ð´Ð»Ñ ÐÐÐ Â«ÐÐÐ¢ÐÐ Â», Ð² ÐºÐ¾ÑÐ¾ÑÐ¾Ð¹ Ð±ÑÐ»Ð¸ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ñ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÐ¼ÑÐµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð´Ð°Ð½Ð½ÑÑ ÑÐµÐ³Ð¼ÐµÐ½ÑÐ¾Ð².
description: This work is devoted to the study of effective methods of promotion for the company of the B2B and B2G segment on the Internet. The tasks that were solved during the research: consideration of the application of Internet marketing in B2B and B2G spheres, consideration of current trends and prospects for the promotion of B2B and B2G companies on the Internet, analysis of the market of furniture products for kindergartens and schools on the Internet, compilation of characteristics of the activities of LLC "AUTHOR", analysis of tools for PR promotion of furniture the AUTHOR company, the development of a communication campaign for the AUTHOR LLC. The work was carried out on the basis of theoretical and practical knowledge, namely: scientific research works by Russian and foreign authors, as well as on the basis of work experience in the company in question. As a result, the opinions of various authors on the problem were considered, effective methods of promoting the B2B and B2G segment of the company on the Internet were identified, as well as an analysis of the activities of the furniture company LLC "AUTHOR" was carried out and a communication campaign for LLC "AUTHOR" was developed, in which the considered effective methods of promotion for the company of these segments were applied.