title: ÐÐ½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«AdidasÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Analysis of the competitiveness of an enterprise in the international market (using the example of Â«AdidasÂ»)
Creators: name: ÐÐ°ÐºÑÐ°ÑÐ¾Ð²Ð°, ÐÐ°ÑÐ°Ð»
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
adidas
pest-Ð°Ð½Ð°Ð»Ð¸Ð·
Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿Ð¾ 5 ÑÐ¸Ð»Ð°Ð¼ Ð¿Ð¾ÑÑÐµÑÐ°
swot-Ð°Ð½Ð°Ð»Ð¸Ð·
Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¿ÑÐ¾ÐµÐºÑ
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ
competitiveness
pest-analysis
porters 5 force analysis
swot-analysis
investment project
efficiency

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Adidas Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ ÑÐµÑÐµÐ½Ð¸Ñ Ð¿Ð¾ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ Ð¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ. Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: - ÐÐ½Ð°Ð»Ð¸Ð· Ð²Ð½ÐµÑÐ½ÐµÐ¹ ÑÑÐµÐ´Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Adidas; - ÐÐ½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð² Ð¸ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹; - ÐÐ½Ð°Ð»Ð¸Ð· ÑÐµÐ³Ð¼ÐµÐ½ÑÐ° Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ð° Ð¾Ð´ÐµÐ¶Ð´Ñ; - Ð¡ÑÑÑÐºÑÑÑÐ° ÑÑÐ½ÐºÐ° Ð¾Ð´ÐµÐ¶Ð´Ñ; - Ð¤Ð°ÐºÑÐ¾ÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ; - ÐÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Adidas. ÐÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ ÑÐµÐ¼Ñ Ð¾Ð±ÑÑÐ»Ð¾Ð²Ð»ÐµÐ½Ð° Ð¿Ð¾ÑÑÐ¾ÑÐ½Ð½ÑÐ¼ ÑÑÑÐµÐ¼Ð»ÐµÐ½Ð¸ÐµÐ¼ ÐºÑÑÐ¿Ð½ÑÑ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð¹ Ðº ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ Ð¸Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸, ÐºÐ¾ÑÐ¾ÑÐ°Ñ Ð¼Ð¾Ð¶ÐµÑ Ð±ÑÑÑ ÑÐ»ÑÑÑÐµÐ½Ð° Ð·Ð° ÑÑÐµÑ Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½Ð¾Ð¹ Ð¾ÑÐµÐ½ÐºÐ¸ Ð¸ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½ÑÐ¼ ÑÐµÑÐµÐ½Ð¸ÑÐ¼. ÐÑÑÐ¾ÑÐ½Ð¸ÐºÐ°Ð¼Ð¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð²ÑÑÑÑÐ¿Ð¸Ð»Ð¸ ÐºÐ°Ðº Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½ÑÐµ Ð°Ð²ÑÐ¾ÑÑ, ÑÐ°Ðº Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÐµ Ð½Ð°ÑÑÐ½Ð¾-Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¸Ðµ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ñ Ð¸Ð· ÑÐµÑÐ¸ ÐÐ½ÑÐµÑÐ½ÐµÑ. Ð Ð°ÑÑÐµÑÑ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð±ÑÐ»Ð¸ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ñ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ°ÑÐ¸ÐµÐ¼ ÐºÐ¾Ð¼Ð¿ÑÑÑÐµÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Microsoft EÑcel. Ð ÑÐ¾Ð´Ðµ ÑÐ°ÑÑÐµÑÐ¾Ð² Ð±ÑÐ»Ð¸ Ð±ÑÐ»Ð¾ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¾, ÑÑÐ¾ Ð¿ÑÐ¾ÐµÐºÑ Ð¿Ð¾ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ð° ÑÐºÐ¾-Ð±Ð¾ÑÐ¸Ð½Ð¾Ðº ÑÑÐ¸ÑÐ°ÐµÑÑÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½ÑÐ¼, Ð¿Ð¾ÑÐºÐ¾Ð»ÑÐºÑ Ð¾Ð±Ð»Ð°Ð´Ð°ÐµÑ Ð¿Ð¾Ð»Ð¾Ð¶Ð¸ÑÐµÐ»ÑÐ½ÑÐ¼Ð¸ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÑÐ¼Ð¸ NPV, ÐºÐ¾ÑÑÑÐ¸ÑÐ¸ÐµÐ½ÑÐ¾Ð¼ PI&gt; 1, Ð° ÑÐ°ÐºÐ¶Ðµ ÐºÐ¾Ð½ÐµÑÐ½ÑÐ¼ ÑÑÐ¾ÐºÐ¾Ð¼ DPP, ÐºÐ¾ÑÐ¾ÑÑÐ¹ Ð³Ð¾Ð²Ð¾ÑÐ¸Ñ Ð¾ ÑÐ¾Ð¼ Ð·Ð°ÑÑÐ°ÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¾ÐºÑÐ¿ÑÑÑÑ ÑÐµÑÐµÐ· 2.9 Ð³Ð¾Ð´Ð°.
description: The purpose of the work is to analyze the competitiveness of Adidas in the international market and offer solutions to improve the situation. - During the work the following tasks were solved: - Analysis of the external environment of the Adidas enterprise; - Analysis of competitors and consumers; - Analysis of the segment of clothing production; - The structure of the clothing market; - Factors of enterprise competitiveness in the international market; - Competitiveness of Adidas. The relevance of the topic is due to the constant desire of large corporations to improve their activities, which can be improved through their comprehensive assessment and investment decisions. The sources of information were both domestic authors and foreign research materials, as well as materials from the Internet. Calculations of the investment project were performed using the Microsoft Excel computer program. During the calculations, it was revealed that the project for the implementation of the production of eco-boots is considered effective, since it has positive NPV indicators, a PI&gt; 1 coefficient, as well as a DPP deadline, which indicates that the project costs will pay off in 2.9 years.