title: ÐÐµÑÐ¾Ð´ Ð¾ÑÐµÐ½ÐºÐ¸ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¸Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
title: Assessing method of the companyâs investment attractiveness
Creators: name: ÐÐ¾ÑÐ¿ÐµÐ»Ð¾Ð²Ð°, ÐÐ»ÐµÐºÑÐ°Ð½Ð´ÑÐ°
name: Ð¡ÐµÑÐ³ÐµÐµÐ², Ð¡ÐµÑÐ³ÐµÐ¹
name: "Ð£Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸ÑÐ¼Ð¸ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ  ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸", Ð²ÑÐµÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ°Ñ ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ°Ñ ÑÑÐµÐ±Ð½Ð¾-Ð½Ð°ÑÑÐ½Ð°Ñ ÐºÐ¾Ð½ÑÐµÑÐµÐ½ÑÐ¸Ñ (2022; Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³)
Publisher: name: ÐÐÐÐÐ¢ÐÐ¥-ÐÐ ÐÐ¡Ð¡
Year: 2022
Subjects: Ð¾ÑÐ´Ð°ÑÐ° Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð²Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹
ÑÐ¼ÐµÐ½ÑÐµÐ¼Ð¾ÑÑÑ Ð¿Ð¾ÐºÐ¾Ð»ÐµÐ½Ð¸Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð²
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Ð¾ÐºÑÐ¿Ð°ÐµÐ¼Ð¾ÑÑÑ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¹
ÑÑÐ½Ð´Ð°Ð¼ÐµÐ½ÑÐ°Ð»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·

description: ÐÑÐ¸ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ð¸ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð²Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ ÑÑÐµÐ´ÑÑÐ² Ð¿ÑÐ¸Ð¼ÐµÐ½ÑÑÑÑÑ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ð¸ÐºÐ¸ ÑÐ°ÐºÐ¸Ðµ, ÐºÐ°Ðº NPV Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¿ÑÐ¾Ð³Ð½Ð¾Ð·Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹, Ð²ÑÐµÐ²Ð¾Ð·Ð¼Ð¾Ð¶Ð½ÑÐµ ÐºÐ¾ÑÐ²ÐµÐ½Ð½ÑÐµ Ð¾ÑÐµÐ½ÐºÐ¸. Ð Ð¿ÑÐµÐ´Ð»Ð°Ð³Ð°ÐµÐ¼Ð¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¸ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑÑÑ Ð²Ð°ÑÐ¸Ð°Ð½Ñ Ð¸Ð·Ð¼ÐµÑÐµÐ½Ð¸Ñ Ð²Ð»Ð¸ÑÐ½Ð¸Ñ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¹ Ð¸ÑÑÐ¾Ð´Ñ Ð¸Ð· ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¿ÑÐµÐ´Ð»Ð°Ð³Ð°ÐµÐ¼Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ°. ÐÐ¸Ð½Ð°Ð¼Ð¸ÐºÐ° ÑÐ¼ÐµÐ½ÑÐµÐ¼Ð¾ÑÑÐ¸ Ð¿Ð¾ÐºÐ¾Ð»ÐµÐ½Ð¸Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð² Ñ ÐºÐ°Ð¶Ð´ÑÐ¼ Ð³Ð¾Ð´Ð¾Ð¼ Ð½Ð°ÑÐ°ÑÑÐ°ÐµÑ Ð±Ð»Ð°Ð³Ð¾Ð´Ð°ÑÑ Ð¿Ð¾ÑÑÐ¾ÑÐ½Ð½Ð¾Ð¼Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´Ð¸ÑÐµÐ»ÑÐ¼Ð¸ Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð½ÑÑ Ð½Ð° Ð½Ð¸Ñ ÑÐµÑÐµÐ½Ð¸Ð¹. Ð­ÑÐ¾ Ð¿Ð¾Ð´ÑÐ²ÐµÑÐ¶Ð´Ð°ÐµÑÑÑ, Ð½Ð°Ð¿ÑÐ¸Ð¼ÐµÑ, Ð´Ð°Ð½Ð½ÑÐ¼Ð¸ Ð¾Ð±Ð·Ð¾ÑÐ° Ð»Ð¸Ð½ÐµÐµÐº Ð³Ð°Ð´Ð¶ÐµÑÐ¾Ð² Ð¸Ð»Ð¸ ÐºÐ¾Ð¼Ð¿ÑÑÑÐµÑÐ½Ð¾Ð¹ ÑÐµÑÐ½Ð¸ÐºÐ¸. Ð ÑÐ°ÐºÐ¸Ñ ÑÑÐ»Ð¾Ð²Ð¸ÑÑ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð° ÐºÐ¾ÑÑÐµÐºÑÐ½Ð°Ñ Ð¼ÐµÑÐ¾Ð´Ð¸ÐºÐ° Ð¾ÑÐµÐ½ÐºÐ¸ Ð¾ÑÐ´Ð°ÑÐ¸ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð²Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹, ÑÑÐ¾ Ð½Ð°Ð¿ÑÑÐ¼ÑÑ Ð²Ð»Ð¸ÑÐµÑ Ð½Ð° ÑÑÐ¾Ð²ÐµÐ½Ñ Ð¿ÑÐ¸Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð½ÐºÑÐµÑÐ½Ð¾Ð³Ð¾ ÑÐµÐ³Ð¼ÐµÐ½ÑÐ° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ¸ Ð´Ð»Ñ Ð¸Ð½Ð²ÐµÑÑÐ¾ÑÐ¾Ð². ÐÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð¾ÑÐ²Ð°ÑÑÐ²Ð°ÐµÑ ÑÐ¸ÑÐ¾ÐºÐ¸Ð¹ ÐºÑÑÐ³ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ ÐºÐ°Ðº Ð·Ð°Ð½Ð¸Ð¼Ð°ÑÑÐ¸ÑÑÑ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ð¾Ð¼, ÑÐ°Ðº Ð¸ Ð²ÑÐ²Ð¾Ð´Ð¾Ð¼ Ð½Ð°
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description: When determining the direction of investment, various methods are used, such as NPV analysis, technology development forecasts and all kinds of indirect estimates. The proposed study considers the option of measuring the impact of investments
based on the effectiveness of the promotion of the proposed product. The dynamics of the alterability of generations of products increases every year due to the constant development of technologies and the use of solutions based on them by manufacturers. This is confirmed, for example, by data from a review of gadget lines or computer equipment. In such conditions, a correct methodology for assessing the return on investment is necessary, which directly affects the level of attractiveness of a particular segment of the economy for investors. The application of the results covers a wide range of enterprises both engaged in the production and introduction of innovative products to the market.