title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² Ð±ÑÐ¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð² Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐµ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ Ñ Ð°Ð³ÑÐµÐ³Ð°ÑÐ¾ÑÐ¾Ð¼ OneTwoTrip)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Improving the organization of hotel booking processes (using the example of interaction with OneTwoTrip
Creators: name: ÐÐ¸Ð²Ð¾Ð²Ð°ÑÑÐ¸Ðº, ÐÐ»Ð¸Ð·Ð°Ð²ÐµÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐµÑÐ²Ð¸Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½ - Ð±ÑÐ¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ
Ð¿ÑÐ¾ÑÐµÑÑ Ð±ÑÐ¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ
Ð´Ð¸Ð´Ð¶Ð¸ÑÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ ÑÑÑÐ¸Ð·Ð¼Ð°
ÑÐºÑÑÑÐ°Ð½ÐµÑ
Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
online booking service
booking process
digitalization of tourism
extranet
hotel company

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÑÐµÑÑÐ° Ð±ÑÐ¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÑ ÑÑÐ»ÑÐ³ ÑÐµÑÐµÐ· ÑÐµÑÐ²Ð¸Ñ OneTwoTrip. Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ð½Ð¾Ð¹ ÑÐµÑÐ¼Ð¸Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð¸ Ð½Ð¾ÑÐ¼Ð°ÑÐ¸Ð²Ð½Ð¾-Ð¿ÑÐ°Ð²Ð¾Ð²Ð¾Ð¹ Ð´Ð¾ÐºÑÐ¼ÐµÐ½ÑÐ°ÑÐ¸Ð¸ Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ ÑÑÑÐ¸Ð·Ð¼Ð°. 2. ÐÐ½Ð°Ð»Ð¸Ð· ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¹ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¿Ð¾ÐµÐ·Ð´Ð¾Ðº. 3. ÐÐ½Ð°Ð»Ð¸Ð· ÑÐ¾Ð·ÑÐ¹ÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¸ Ð²Ð½ÐµÑÐ½ÐµÐ¹ ÑÑÐµÐ´Ñ ÐÐÐ Â«ÐÐ°Ð¹Ñ Ð¢ÑÐµÐ²ÐµÐ»Â». 4. ÐÐ½Ð°Ð»Ð¸Ð· Ð¼ÐµÑÐ°Ð½Ð¸Ð·Ð¼Ð° Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ ÑÐµÑÐ²Ð¸ÑÐ° Ð¸ Ð¾ÑÐµÐ»Ñ, ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ðµ Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ°Ð¼Ð¸. 5. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² Ð±ÑÐ¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ, Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ Ð°Ð»Ð³Ð¾ÑÐ¸ÑÐ¼Ð° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð°ÑÑ Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ ÑÑÑÐ¸Ð·Ð¼Ð° Ð¸ Ð³Ð¾ÑÑÐµÐ¿ÑÐ¸Ð¸Ð¼ÑÑÐ²Ð° ÐÐÐ Â«ÐÐ°Ð¹Ñ Ð¢ÑÐµÐ²ÐµÐ»Â». Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¿ÑÐµÐ´Ð»Ð°Ð³Ð°ÐµÐ¼ÑÐµ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¸ Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐµ ÑÑÐ»ÑÐ³Ð¸ ÑÐµÑÐ²Ð¸ÑÐ° (Ð½Ð° ÑÑÐ½ÐºÐ°Ñ b2c Ð¸ b2b), Ð²ÐµÐ´ÑÑÐ¸Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÑ Ð² ÑÑÐµÑÐµ ÑÑÑÐ¸Ð·Ð¼Ð°, Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÑÑÐºÑÑÑÐ° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, ÑÑÑÑÐºÑÑÑÐ° Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð° Ð¸ ÑÐµÑÑÑÑÐ½ÑÐ¹ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð» ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. Ð¡Ð»ÐµÐ´ÑÐµÑ Ð¾ÑÐ¼ÐµÑÐ¸ÑÑ, ÑÑÐ¾ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¼ÐµÑÐ°Ð½Ð¸Ð·Ð¼Ð° Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ ÑÐµÑÐ²Ð¸ÑÐ° Ð¸ Ð¾ÑÐµÐ»Ñ Ð¸ Ð±ÑÐ»Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð½ÑÐµ Ð·Ð¾Ð½Ñ. ÐÐ½Ð°Ð»Ð¸Ð· Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸Ð»ÑÑ Ð¼ÐµÑÐ¾Ð´Ð¾Ð¼ ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ñ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¸ÑÐ½ÑÑ Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð² Ñ Ð¿ÑÐ¾ÑÐµÑÑÐ°Ð¼Ð¸ Ð²ÑÐ±ÑÐ°Ð½Ð½Ð¾Ð³Ð¾ Ð¾Ð±ÑÐµÐºÑÐ°. ÐÑÐ¸ ÑÐ±Ð¾ÑÐµ Ð´Ð°Ð½Ð½ÑÑ, Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÑ Ð´Ð»Ñ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ, Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ñ Ð¯Ð½Ð´ÐµÐºÑ Ð¸ Google. ÐÑÐ¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐµ Ð´Ð°Ð½Ð½ÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð¼ÐµÑÐ¾Ð´Ñ: Ð°Ð½Ð°Ð»Ð¸Ð·, ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ðµ, ÑÐ¸ÑÑÐµÐ¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ñ. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð¼ ÑÐ°Ð±Ð¾ÑÑ ÑÑÐ°Ð»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð»Ñ ÐÐÐ Â«ÐÐ°Ð¹Ñ Ð¢ÑÐµÐ²ÐµÐ»Â» ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½ÑÐµÑÐºÐ¸Ñ, ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ñ Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ ÑÐµÑÐ²Ð¸ÑÐ° Ð¸ Ð¾ÑÐµÐ»Ñ, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð´Ð¾Ð»Ð¶Ð½Ñ ÑÐµÑÐ¸ÑÑ Ð²ÑÑÐ²Ð»ÐµÐ½Ð½ÑÐµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ.
description: The given work is devoted to the development of recommendations for improving the organization of the process of booking hotel services through the OneTwoTrip. In the process of this research, the following tasks were solved: 1. The study of the basic terminology and regulatory documentation in the field of tourism. 2. Analysis of tourist travel trends. 3. Analysis of the economic activity and the external environment of White Travel LLC. 4. Analysis of the mechanism of interaction between the service and the hotel, comparison with competitors. 5. Development of recommendations for improving the organization of booking processes, description of the implementation algorithm. The work was carried out in the âWhite Travelâ, Limited Liability Company. In the course of the work, the main and additional services offered (in the b2c and b2b markets), leading competitors in the tourism sector, the organizational structure of the company, the personnel structure and the resource potential of the company were considered. It should be noted that the analysis of the mechanism of interaction between the service and the hotel was carried out and problem areas were identified. The analysis was carried out by comparing the implementation of similar processes in competitors with the processes of the selected object. When collecting the data necessary to complete the work, the search engines Yandex and Google were used. The following methods were used in data processing: analysis, comparison, systematization. The result of the work was the development of management, technological and marketing recommendations for White Travel LLC to improve the interaction between the service and the hotel, which should solve the identified problems.