title: ÐÐµÐ´Ð¸Ð°ÑÐ¸Ð»ÐµÐ¹ÑÐµÐ½Ñ ÐºÐ°Ðº ÑÐ¿Ð¾ÑÐ¾Ð± Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¼Ð°Ð»Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Mediarelations as a way to promote a small business company (on the example of LLC "VP")
Creators: name: Ð Ð¾Ð¼Ð°Ð½ÐµÐ½ÐºÐ¾, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ pr-ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸
Ð¼ÐµÐ´Ð¸Ð°ÑÐ¸Ð»ÐµÐ¹ÑÐµÐ½Ñ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
Ð¼Ð°Ð»ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ
ÑÑÐµÐ´ÑÑÐ²Ð° Ð¼Ð°ÑÑÐ¾Ð²Ð¾Ð¹ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸
organization of pr-campaign
media relations
promotion
planning
small business
mass media

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð²Ð½Ð¾Ð¹ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÐ»ÑÐ³ ÑÐµÑÐ²Ð¸ÑÐ° Â«ÐÐ°ÑÐ¸ÐÑÐµÐ»ÐºÐ¸Â». ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ Ð¿ÑÐµÑÑ-ÑÐ»ÑÐ¶Ð± ÑÐ¾ ÑÑÐµÐ´ÑÑÐ²Ð°Ð¼Ð¸ Ð¼Ð°ÑÑÐ¾Ð²Ð¾Ð¹ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸; 2. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐµÑÐ²Ð¸ÑÐ° Â«ÐÐ°ÑÐ¸ÐÑÑÐ»ÐºÐ¸Â» 3. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÑÐµÑÑÐ° PR-ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸ 4. ÐÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ ÑÐ°ÑÑÑÑÐ° Ð±ÑÐ´Ð¶ÐµÑÐ° Ð¸ Ð¼ÐµÐ´Ð¸Ð°Ð¿Ð»Ð°Ð½Ð° PR-ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸ 5. ÐÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÑÐ½Ð½Ð¾Ð¹ PR-ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸. Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ ÐÐÐ Â«ÐÐÂ», Ð³Ð´Ðµ ÑÐ¾Ð±Ð¸ÑÐ°Ð»Ð°ÑÑ Ð·Ð½Ð°ÑÐ¸ÑÐµÐ»ÑÐ½Ð°Ñ ÑÐ°ÑÑÑ ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°: ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÑ ÑÑÐ»ÑÐ³, Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¸Ð¼ÐµÑÑÐµÐ¹ÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÑÐºÐ¾Ð¹ Ð±Ð°Ð·Ñ. ÐÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÑÐ½ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«ÐÐ°ÑÐ¸ÐÑÐµÐ»ÐºÐ¸Â», ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½ SWOT-Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸ Ð±ÑÐ»Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ PR-Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° PR-ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐµÑÐ²Ð¸ÑÐ° Â«ÐÐ°ÑÐ¸ÐÑÐµÐ»ÐºÐ¸Â» Ð¿Ð¾ÑÑÐµÐ´ÑÑÐ²Ð¾Ð¼ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ ÑÐ¾ ÑÑÐµÐ´ÑÑÐ²Ð°Ð¼Ð¸ Ð¼Ð°ÑÑÐ¾Ð²Ð¾Ð¹ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸, Ð±ÑÐ»Ð¸ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ, Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÐµ Ð² Ð·Ð°Ð´ÐµÐ¹ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ð¸ PR-ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð±ÑÐ» Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÑÐ½ ÑÐ°ÑÑÑÑ Ð±ÑÐ´Ð¶ÐµÑÐ° Ð¸ Ð¼ÐµÐ´Ð¸Ð°Ð¿Ð»Ð°Ð½Ð°, Ð¸, Ð² ÐºÐ¾Ð½ÐµÑÐ½Ð¾Ð¼ Ð¸ÑÐ¾Ð³Ðµ, ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½Ð° Ð¾Ð¶Ð¸Ð´Ð°ÐµÐ¼Ð°Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ Ð¸ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð²Ð½Ð°Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð´Ð°Ð½Ð½Ð¾Ð¹ PR-ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸.
description: This work is devoted to the development of a communication campaign to promote the services of the service "Your Bees". Tasks that were solved during the study: 1. Identification of the features of the interaction of press services with the media; 2. Conducting a competitive analysis of the service "YourPochchelki" 3. Development of a PR campaign process 4. The calculation of the budget and media plan of the PR campaign 5. Evaluation of the effectiveness of the PR campaign. The work was fulfilled on the premises of LLC âYourBeesâ, which included collection of the cost of services, identifying the target audience based on the existing customer base. A competitive analysis of was conducted, a SWOT analysis was compiled, and problems of the company's PRâYourBeesâ activities were identified. As a result of the study, a PR campaign was developed to promote the âYourBeesâ service through interaction with the media, the tools necessary to activate the PR campaign were determined, the budget and media plan were calculated, and, ultimately, the expected economic and communicative the effectiveness of this PR campaign.