title: ÐÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð²Ð½ÑÐµ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð² Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¹ Ð Ð¤ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¿Ð°ÑÑÐ¸Ð¸ Â«Ð¯Ð±Ð»Ð¾ÐºÐ¾Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Communicative technologies in the activities of political organizations of the Russian Federation (for example, the political party "Yabloko")
Creators: name: Ð¡ÑÑÑÐ³Ð°ÑÐºÐ¸Ð¹, ÐÐ¾ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¿Ð¾Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ°Ñ Ð¿Ð°ÑÑÐ¸Ñ
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð²Ð½ÑÐµ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
Ð¿Ð¾Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ PR
political party
communication technologies
social networks
political PR

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼ Ð² Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ð¸ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð²Ð½ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ð¼Ð¸ Ð¿Ð°ÑÑÐ¸ÑÐ¼Ð¸. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ:
1. ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ ÑÐµÐ»Ð¸, ÑÑÐ½ÐºÑÐ¸Ð¸ Ð¸ Ð·Ð°Ð´Ð°ÑÐ¸ PR-Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸;
2. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð°ÑÐ¿ÐµÐºÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð²Ð½ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð² Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸;
3. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð²Ð½ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð² Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¿Ð°ÑÑÐ¸Ð¸ Â«Ð¯Ð±Ð»Ð¾ÐºÐ¾Â»;
4. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐ¹ Ð¾Ð¿ÑÐ¾Ñ Ð½Ð° Ð¿ÑÐµÐ´Ð¼ÐµÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ñ Ð·Ð°Ð¸Ð½ÑÐµÑÐµÑÐ¾Ð²Ð°Ð½Ð½Ð¾ÑÑÐ¸ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ð² Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¿Ð°ÑÑÐ¸Ð¹;
5. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¾ ÑÐºÑÐ¿ÐµÑÑÐ½Ð¾Ðµ Ð¸Ð½ÑÐµÑÐ²ÑÑ Ñ ÑÑÐºÐ¾Ð²Ð¾Ð´Ð¸ÑÐµÐ»ÐµÐ¼ ÐÐ½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¦ÐµÐ½ÑÑÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð°Ð¿Ð¿Ð°ÑÐ°ÑÐ° Ð ÐÐÐ Â«Ð¯Ð±Ð»Ð¾ÐºÐ¾Â» Ñ ÑÐµÐ»ÑÑ Ð¿Ð¾Ð´ÑÐ²ÐµÑÐ´Ð¸ÑÑ Ð¸ Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÑ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ, Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½ÑÐµ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ;
6. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð²Ð½ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð¿Ð°ÑÑÐ¸ÐµÐ¹ Â«Ð¯Ð±Ð»Ð¾ÐºÐ¾Â».
Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¿Ð°ÑÑÐ¸Ð¸ Â«Ð¯Ð±Ð»Ð¾ÐºÐ¾Â», Ð³Ð´Ðµ ÑÐ¾Ð±Ð¸ÑÐ°Ð»Ð°ÑÑ Ð·Ð½Ð°ÑÐ¸ÑÐµÐ»ÑÐ½Ð°Ñ ÑÐ°ÑÑÑ ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°. ÐÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð¾Ð¿ÑÐ¾Ñ, ÐºÐ¾ÑÐ¾ÑÑÐ¹ Ð¿Ð¾ÐºÐ°Ð·Ð°Ð» ÑÑÐ¾Ð²ÐµÐ½Ñ Ð·Ð°Ð¸Ð½ÑÐµÑÐµÑÐ¾Ð²Ð°Ð½Ð½Ð¾ÑÑÐ¸ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ð² Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐµ. ÐÑÐ»Ð¾ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¾ ÑÐºÑÐ¿ÐµÑÑÐ½Ð¾Ðµ Ð¸Ð½ÑÐµÑÐ²ÑÑ, Ð² ÑÐ¾Ð´Ðµ ÐºÐ¾ÑÐ¾ÑÐ¾Ð³Ð¾ ÑÐ´Ð°Ð»Ð¾ÑÑ Ð´Ð¾ÐºÐ°Ð·Ð°ÑÑ Ð²ÑÐ´Ð²Ð¸Ð½ÑÑÑÑ Ð°Ð²ÑÐ¾ÑÐ¾Ð¼ Ð³Ð¸Ð¿Ð¾ÑÐµÐ·Ñ. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð²Ð½ÑÐµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð¿Ð°ÑÑÐ¸Ð¸ Â«Ð¯Ð±Ð»Ð¾ÐºÐ¾Â» Ð¸ Ð´Ð°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¸Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ.
description: The given work is devoted to the study of problems of using of communication technologies by political parties.
The research set the following goals:
1. The goals, functions and tasks of the PR-activity of a political organization are defined;
2. The aspects of the use of communicative technologies in the activities of a political organization are analyzed;
3. The analysis of the use of communicative technologies in the activities of the political party Yabloko;
4. A social survey was conducted to determine the interest of the audience in the activities of political parties;
5. An expert interview was conducted with the head of the Information Department of the Central Office of the political party Â«YablokoÂ» in order to confirm and supplement the results obtained during the study;
6. Recommendations have been developed to increase the efficiency of the use of communication technologies by the political party Â«YablokoÂ».
The work was fulfilled on the premises of the political party Â«Yabloko. A survey was conducted that showed the level of interest of the audience in politics. An expert interview was conducted, during which it was possible to prove the hypothesis put forward by the author.
The study resulted into analysis of the communicative technologies of the political party Â«YablokoÂ» and recommendations are given to increase the efficiency of their use.