title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿Ð»Ð°Ð½Ð° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐµÑÐ¸ Ð¾ÑÐµÐ»ÐµÐ¹ Ð² Ð³. ÐÐ¾Ð²Ð¾ÑÐ¸Ð±Ð¸ÑÑÐº
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of the hotel chain plan for promotion in the Novosibirsk city
Creators: name: ÐÐ°ÐºÐ°ÑÐºÐ¸Ð½Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ
Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð²
ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ
Ð¿Ð»Ð°Ð½ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÐ° Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ°
hotel business
analysis of competitors
target audience
plan of promotion
specificity of the hotel business

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description: The title of the bachelor graduate qualification work: "Development of the hotel chain plan for promotion in the Novosibirsk city". The aim of the graduate qualification work is to develop a plan for the promotion of the hotel complex "Shale Karakan". Tasks of the graduate qualification work: 1. Consider the current trends in the hotel business and the features of promoting the hotel business. 2. 3. 4. Provide financial characteristics of LLC âKarakanâ. To analyze competitors and target audience. Develop an action plan for the promotion of LLC âKarakanâ. The graduate qualification work was carried out on the basis of the site "Shale Karakan" and internal documents. Methods: comparative analysis, competitive analysis and data analysis; observation and questionnaire; data collection and processing; methods for assessing the effectiveness of the project. The main results of the graduate qualification work: 1. A plan has been developed to establish relations with fitness studios and travel agencies. 2. The costs of creating a camp and the amount of additional profit are determined. 3. The list of additional services, their costs and the price of the service is determined. 4. A built-in reservation module was found and additional profit from its implementation was calculated. 5. Selected resources in print and electronic magazines. The practical significance of the work is determined by the possibility of implementing a plan to promote a hotel chain in the city of Novosibirsk, using the example of the Shale Karakan hotel complex.