title: Financial risk management for online trading enterprises based on AHP modeling (using the example of Alibaba Group Holding Limited)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Ð£Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐ¼Ð¸ ÑÐ¸ÑÐºÐ°Ð¼Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÑÐµÑÑ Ð¾Ð½Ð»Ð°Ð¹Ð½ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ AHP Ð¼Ð¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Alibaba Group Holding Limited)
Creators: name: Ð§ÑÐ½Ñ Ð§ÑÐ½Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: internet industry
financial risk
risk control

description: Ð Ð¿Ð¾ÑÐ»ÐµÐ´Ð½Ð¸Ðµ Ð³Ð¾Ð´Ñ, Ñ Ð±ÑÑÑÑÑÐ¼ ÑÐ°Ð·Ð²Ð¸ÑÐ¸ÐµÐ¼ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ¸ Ð² ÐÐ¸ÑÐ°Ðµ, Ð¿Ð¾ÑÐ²Ð¸Ð»Ð¾ÑÑ Ð±Ð¾Ð»ÑÑÐ¾Ðµ ÐºÐ¾Ð»Ð¸ÑÐµÑÑÐ²Ð¾ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹, ÐºÐ¾ÑÐ¾ÑÑÐµ ÐºÐ¾Ð½ÐºÑÑÐ¸ÑÐ¾Ð²Ð°Ð»Ð¸ Ð² Ð³Ð¾Ð»ÑÐ±Ð¾Ð¼ Ð¾ÐºÐµÐ°Ð½Ðµ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ¸ ÑÐ¾ ÑÐ²Ð¾Ð¸Ð¼Ð¸ Ð²Ð·Ð»ÐµÑÐ°Ð¼Ð¸ Ð¸ Ð¿Ð°Ð´ÐµÐ½Ð¸ÑÐ¼Ð¸. ÐÐ¾Ð±Ð¸Ð»ÑÐ½ÑÐ¹ ÐÐ½ÑÐµÑÐ½ÐµÑ ÑÐµÐ¿ÐµÑÑ Ð¿ÑÐµÐ²Ð·Ð¾ÑÐµÐ» ÐºÐ¾Ð¼Ð¿ÑÑÑÐµÑÐ½ÑÑ ÑÐµÑÑ Ð¿Ð¾ ÐºÐ¾Ð»Ð¸ÑÐµÑÑÐ²Ñ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÐµÐ¹, Ð¿ÑÐ¾Ð´Ð¾Ð»Ð¶Ð¸ÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÐµÐ¹ Ð¸ Ñ. Ð´., ÑÑÐ¾ ÑÐ²Ð¸Ð´ÐµÑÐµÐ»ÑÑÑÐ²ÑÐµÑ Ð¾ Ð½Ð°ÑÑÑÐ¿Ð»ÐµÐ½Ð¸Ð¸ ÑÑÑ Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½Ð¾Ð³Ð¾ ÐÐ½ÑÐµÑÐ½ÐµÑÐ°. ÐÐ¾ÑÑÐ¾ÑÐ½Ð½Ð¾Ðµ Ð¾Ð±Ð¾Ð³Ð°ÑÐµÐ½Ð¸Ðµ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸, Ð¿Ð¾ÑÑÐ¾ÑÐ½Ð½Ð¾Ðµ ÑÑÐ°ÑÑÐ¸Ðµ Ð½Ð¾Ð²ÑÑ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑÐ¸Ð·Ð°ÑÐ¸Ñ ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¾ÐºÐ°Ð¶ÑÑ Ð¾Ð³ÑÐ¾Ð¼Ð½Ð¾Ðµ Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ Ð½Ð° Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÑ, Ð° Ð±ÑÑÑÑÐ¾Ðµ Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ Ð²Ð½ÐµÑÐ½ÐµÐ¹ ÑÑÐµÐ´Ñ ÑÐ°ÐºÐ¶Ðµ ÑÐ¾Ð·Ð´Ð°ÑÑ Ð½Ð¾Ð²ÑÐµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð´Ð»Ñ Ð¿ÑÐµÐ´Ð¾ÑÐ²ÑÐ°ÑÐµÐ½Ð¸Ñ Ð¸ ÐºÐ¾Ð½ÑÑÐ¾Ð»Ñ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÑ ÑÐ¸ÑÐºÐ¾Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹. Ð ÑÑÐ¾Ð¹ ÑÑÐ°ÑÑÐµ Ð² Ð¾ÑÐ½Ð¾Ð²Ð½Ð¾Ð¼ Ð¸Ð·ÑÑÐ°ÐµÑÑÑ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐ¼Ð¸ ÑÐ¸ÑÐºÐ°Ð¼Ð¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ñ Alibaba Group Ð² ÐºÐ°ÑÐµÑÑÐ²Ðµ ÑÐ¿Ð¸ÑÐºÐ° Ð¸ Ð²ÑÑÑÐ½ÑÑÑÑÑ ÑÐµÐ¼Ñ ÑÐ°ÑÐ¿ÑÐ¾ÑÑÑÐ°Ð½ÐµÐ½Ð½ÑÑ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÑ ÑÐ¸ÑÐºÐ¾Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹. Ð¡ Ð¿Ð¾Ð¼Ð¾ÑÑÑ ÑÐºÑÐ¿ÐµÑÑÐ½ÑÑ Ð¸Ð½ÑÐµÑÐ²ÑÑ Ð¸ Ð°Ð½ÐºÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¼Ñ Ð¿Ð¾Ð»ÑÑÐ°ÐµÐ¼ Ð²ÐµÑÐ¾Ð²ÑÑ Ð´Ð¾Ð»Ñ ÐºÐ°Ð¶Ð´Ð¾Ð³Ð¾ ÑÐ¸ÑÐºÐ°, Ð° Ð·Ð°ÑÐµÐ¼ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÐµÐ¼ Ð¼Ð¾Ð´ÐµÐ»Ñ AHP Ð´Ð»Ñ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð²ÐµÑÐ° ÑÑÐ¸Ñ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÑ ÑÐ¸ÑÐºÐ¾Ð². ÐÐ°ÐºÐ¾Ð½ÐµÑ, Ð¼Ñ Ð´ÐµÐ»Ð°ÐµÐ¼ Ð²ÑÐ²Ð¾Ð´, ÑÑÐ¾ Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ð¹ ÑÐ¸ÑÐº Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð±Ð¾Ð»ÑÑÐµ Ð²Ð½ÐµÑÐ½ÐµÐ³Ð¾ ÑÐ¸ÑÐºÐ°. Ð Ð¼Ñ Ð´Ð°ÐµÐ¼ ÑÐµÐ¼Ñ ÐºÐ¾Ð½ÑÑÐ¼ÐµÑ Ð´Ð»Ñ ÑÑÐ¸Ñ ÑÐµÐ¼Ð¸ ÑÐ¸ÑÐºÐ¾Ð². ÐÐ°ÐºÐ¾Ð½ÐµÑ, Ð¼Ñ Ð²ÑÐ´Ð²Ð¸Ð³Ð°ÐµÐ¼ ÑÐ¾Ð±ÑÑÐ²ÐµÐ½Ð½ÑÐµ Ð²Ð·Ð³Ð»ÑÐ´Ñ Ð¸ Ð¼Ð½ÐµÐ½Ð¸Ñ Ð¿Ð¾ Ð¿Ð¾Ð²Ð¾Ð´Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹.
description: In recent years, with the rapid development of the Internet economy in China, a large number of Internet enterprises have emerged and competed in the blue ocean of the Internet economy, with their ups and downs. The mobile Internet has now surpassed the computer network in terms of the number of users, the length of users, etc., which indicates the arrival of the mobile Internet era. The continuous enrichment of the Internet industry, the continuous participation of emerging Internet enterprises, and the internetization of traditional enterprises will have a huge impact on the Internet economy, and the rapid change of the external environment will also pose new challenges to the financial risk prevention and control of Internet enterprises. This paper mainly studies the financial risk management of Internet companies with Alibaba Group as a list, and finds out seven common financial risks of Internet companies. Through expert interviews and questionnaires, we get the weight proportion of each risk, and then use the AHP model to analyze the weight of these financial risks. Finally, we draw the conclusion that the internal risk of Internet companies is greater than the external risk. And we give seven countermeasures for these seven risks. Finally, we put forward our own views and opinions on the development of Internet companies.