title: ÐÐ¸Ð·Ð°Ð¹Ð½ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð¸ ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Design of the basic elements of corporate identity and packaging
Creators: name: ÐÐ°ÑÑÑÐ¾Ð²ÑÐºÐ°Ñ, ÐÐ»ÐµÐºÑÐ°Ð½Ð´ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
Ð»Ð¾Ð³Ð¾ÑÐ¸Ð¿
Ð¿ÐµÑÑÐ¾Ð½Ð°Ð¶
Ð¿ÑÐ¾ÐµÐºÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ¸
ÑÐ²Ð¾Ð¹ÑÑÐ²Ð° ÐºÐ¾ÑÐµ
Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ðµ ÑÐµÑÐµÐ½Ð¸Ðµ
corporate design
logotype
character
packaging design
coffee properties
graphic solution

description: ÐÐ±ÑÐµÐºÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ â ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ° ÐºÐ¾ÑÐµ Ð¸ ÐµÐµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸. ÐÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ â Ð¿ÑÐ¾ÐµÐºÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð¸ ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ¸. Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ â ÑÐ¾Ð·Ð´Ð°ÑÑ Ð¿ÑÐ¸Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÑÐ½ÑÑ, Ð²ÑÐ´ÐµÐ»ÑÑÑÑÑÑÑ ÑÑÐµÐ´Ð¸ Ð´ÑÑÐ³Ð¸Ñ Ð¼Ð°ÑÐ¾Ðº, ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÑ Ð¸ ÑÐºÐ¾Ð»Ð¾Ð³Ð¸ÑÐ½ÑÑ ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÑ ÐºÐ¾ÑÐµ, ÑÐ¾ÑÑÐ°Ð½ÑÑÑÑÑ Ð¸ Ð¿ÐµÑÐµÐ´Ð°ÑÑÑÑ ÐµÐ³Ð¾ Ð²ÐºÑÑÐ¾Ð²ÑÐµ ÐºÐ°ÑÐµÑÑÐ²Ð° Ð¸ ÑÐ²Ð¾Ð¹ÑÑÐ²Ð°. ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÐ»Ð¸ Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. Ð¸Ð·ÑÑÐµÐ½Ð° Ð¿ÑÐµÐ´Ð¼ÐµÑÐ½Ð°Ñ Ð¾Ð±Ð»Ð°ÑÑÑ 2. Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð¿Ð¾Ð¸ÑÐº Ð¸ Ð¾Ð±Ð·Ð¾Ñ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¾Ð² 3. ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ¸ 4. ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐ»ÐµÐ¼ÐµÐ½ÑÑ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ 5. ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÐºÐ¾Ð½ÑÑÑÑÐºÑÐ¸Ñ ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ¸ Ð¸ Ð¾ÑÑÑÐµÑÑÐ²Ð»ÐµÐ½Ð° ÐµÐµ Ð¸Ð·Ð¾Ð¼ÐµÑÑÐ¸Ñ 6. Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ðµ ÑÐµÑÐµÐ½Ð¸Ðµ Ð°Ð´Ð°Ð¿ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¾ Ðº ÐºÐ¾Ð½ÑÑÑÑÐºÑÐ¸Ð¸ ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ¸. Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾Ð´ÑÐºÑÐ°, Ð²ÑÐ±Ð¾Ñ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð¾Ð², Ð° ÑÐ°ÐºÐ¶Ðµ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐºÐ¸ ÑÑÑÐµÑÑÐ²ÑÑÑÐµÐ³Ð¾ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ¸: Ð¾ÑÑÑÑÑÑÐ²Ð¸Ðµ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾ÑÑÐ¸, ÑÐºÐ¾Ð»Ð¾Ð³Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð° Ð² Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ðµ, Ð¾Ð´Ð½Ð¾ÑÐ¾Ð´Ð½Ð¾ÑÑÑ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¿ÑÐ¸ÐµÐ¼Ð¾Ð² Ð¸ ÑÐµÑÐµÐ½Ð¸Ð¹. Ð Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½ÑÑÐ° Ð¿Ð¾Ð¿ÑÑÐºÐ° ÑÑÑÑÐ°Ð½ÐµÐ½Ð¸Ñ Ð´Ð°Ð½Ð½ÑÑ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐºÐ¾Ð² Ð¸ Ð¾ÑÑÑÐµÑÑÐ²Ð»ÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ, ÐºÐ¾Ð½ÑÑÑÑÐºÑÐ¸Ð¸ ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ¸ Ð¸ ÐµÐµ Ð²Ð¸Ð·ÑÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ.
description: Researchâs object â coffee packaging and its features. Researchâs subject â design of basic elements of corporate style and coffee packaging. Thesis goal â to create attractive, functional and ecological coffee packaging that stands out among other brands. To achieve the goal, the following tasks were done: 1. subject area has been studied 2. search and review of analogues have been carried out 3. packaging concept has been developed 4. basic elements of corporate style have been developed 5. packaging construction and its isometrics have been developed 6. graphic solution has been adapted to packaging construction. In the course of the work, the main features of the product, the choice of materials, as well as the shortcomings of the existing packaging design were identified: lack of functionality, environmental approach to production, uniformity of graphic techniques and solutions. In the practical part of the the work, attempts were made to find these shortcomings and carry out the development of the main elements of the corporate identity, packaging construction and its visualization.