title: ÐÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð´Ð¾ÑÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ð° ÑÑÐµÐ´ÑÑÐ²Ð°Ð¼Ð¸ ÑÐ¾Ð±ÑÑÐ¸Ð¹Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Promotion of cultural and leisure space by means of event communication
Creators: name: ÐÐ²Ð°Ð½ÑÐºÐ¾, ÐÐ°Ð»ÐµÑÐ¸Ð¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
ÑÐ¾Ð±ÑÑÐ¸Ð¹Ð½ÑÐ¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÐ¾Ð±ÑÑÐ¸Ð¹Ð½ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð´Ð¾ÑÑÐ³Ð¾Ð²Ð¾Ðµ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ð¾
ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾Ðµ ÑÐ¾Ð±ÑÑÐ¸Ðµ
marketing communications
event marketing
event communications
cultural and leisure space
trading enterprise
special event

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÑÑÑÑ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐ¸ ÑÐ¾Ð±ÑÑÐ¸Ð¹Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ð² ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð´Ð¾ÑÑÐ³Ð¾Ð²Ð¾Ð¼ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ðµ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ½Ð¸Ð¶Ð½Ð¾Ð³Ð¾ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Â«ÐÐ¾Ð´Ð¿Ð¸ÑÐ½ÑÐµ Ð¸Ð·Ð´Ð°Ð½Ð¸ÑÂ». Ð¢Ð°Ðº ÐºÐ°Ðº Ð² Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ðµ ÐµÑÑÑ, Ð¿Ð¾Ð¼Ð¸Ð¼Ð¾ ÐºÐ½Ð¸Ð³, ÐºÐ°ÑÐµ, ÐºÐ¾ÑÐµÐ¹Ð½Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¼ÐµÑÑÐ¾ Ð´Ð»Ñ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ ÑÐ²Ð¾ÑÑÐµÑÐºÐ¸Ñ Ð²ÑÑÑÐµÑ Ð¸ Ð»ÐµÐºÑÐ¸Ð¹, ÑÐ¾ Â«ÐÐ¾Ð´Ð¿Ð¸ÑÐ½ÑÐµ Ð¸Ð·Ð´Ð°Ð½Ð¸ÑÂ» Ð¼Ð¾Ð¶Ð½Ð¾ Ð¾ÑÐ½ÐµÑÑÐ¸ Ðº ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð´Ð¾ÑÑÐ³Ð¾Ð²Ð¾Ð¼Ñ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ñ. Ð ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿Ð¾Ð½ÑÑÐ¸Ð¹ Ð¸ ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¹ ÑÐ¾Ð±ÑÑÐ¸Ð¹Ð½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð¸ ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð´Ð¾ÑÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ð°; Ð¸Ð·ÑÑÐµÐ½Ñ Ð°ÑÐ¿ÐµÐºÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð´Ð¾ÑÑÐ³Ð¾Ð²ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹; Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÐ¿Ð¾ÑÐ¾Ð±Ñ ÑÐ¾Ð±ÑÑÐ¸Ð¹Ð½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð² ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÑÑÐµÑÐµ. Ð Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð° Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÐºÐ½Ð¸Ð¶Ð½Ð¾Ð³Ð¾ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Â«ÐÐ¾Ð´Ð¿Ð¸ÑÐ½ÑÐµ Ð¸Ð·Ð´Ð°Ð½Ð¸ÑÂ» ÐºÐ°Ðº ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð´Ð¾ÑÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ð°, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ¿Ð¾ÑÐ¾Ð±Ñ ÑÐ¾Ð±ÑÑÐ¸Ð¹Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð¾ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð¾ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ðµ Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÐ·Ð½Ð°Ð²Ð°ÐµÐ¼Ð¾ÑÑÐ¸ Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ ÐºÐ½Ð¸Ð¶Ð½Ð¾Ð³Ð¾ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° ÐºÐ°Ðº ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð´Ð¾ÑÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ð°.
description: In this final qualification work the problem of the possibilities of event communication in the cultural and leisure space is considered on the example of the bookstore Â«Subscribed publicationsÂ». Since the store has, in addition to books, a cafe, a coffee house, as well as a place for holding creative meetings and lectures, Subscription Editions can be classified as a cultural and leisure space. In the theoretical part of the work, an analysis of the concepts and classifications of event communications and cultural and leisure space was carried out; aspects of the organization of cultural and leisure activities were studied; the ways of event communications in the trade sphere are analyzed. In the practical part of the work, the activities of the Subscription Editions bookstore as a cultural and leisure space, as well as the ways of the companys event communication, are analyzed. As a result, an event was developed to increase the recognition of this bookstore as a cultural and leisure space.