How_Does_Data-Driven_Organization_Culture_Impact_Business_Performance_in_Middle_E (Fin).docx
Creators: name: HATAMLEH, MOHAMMAD
Publisher: name: figshare
Year: 2024
Subjects: classificationCode: 350301
subject: Business analytics
classificationCode: 380109
subject: Industry economics and industrial organisation
classificationCode: 380111
subject: Labour economics
classificationCode: 460599
subject: Data management and data science not elsewhere classified

description: Organisations around the world are increasingly understanding the need for data-driven decision-making and creating a data-driven organisational culture to improve their business performance within today's quickly expanding digital landscape. This research study looks into the structure of data culture as well as its direct impact on business performance in Saudi Arabia. Data has become a crucial asset in today's global ecosystem, with both public and private sectors relying on it for quality, timeliness, and velocity. However, many organizations struggle to adopt an enterprise culture of data, especially in developing countries like the Middle East and Africa. This research investigates data-driven culture and maturity in selected data management domains in Saudi Arabia, And it analyses the impact of data-driven culture on business performance. The study adopted a quantitative research technique, using online surveys, interviews, and secondary data sources. The research used an online survey designed to elicit the research questions answers and feedback autonomously, and the survey tool is considered as a primary data source through the research analysis. Furthermore, this research had a group of interviews that gave a significant viewpoint from business sector representatives. The study's results showed a high positive correlation between data-driven culture and business performance, with the top five sectors ranking highest in data-driven performance. The key analysis found a high positive connection (0.96) between data-driven culture and business performance across fifteen different business sectors in Saudi Arabia. These findings highlight the critical importance of data culture in determining the business competitiveness. A higher degree of data-driven maturity, expertise, and established procedures improves business performance and develops an innovative and adaptable culture; this implies that when an organisation in any business sector has a higher level of Data-driven culture maturity, this will positively impact its business performance in the sector particular and Saudi Arabia overall country. The research findings indicate a variant data-driven culture maturity in data management domains, such as data quality and reference data management. Sectors should assess these domains and plan data roadmaps using best practices like DAMA and TOGAF. Personal data protection and privacy are global challenges, but have lower maturity scores. Activities should be conducted to improve awareness, orientation, and training in these areas, led by local regulators like NDMO in Saudi Arabia. Business sectors should prioritize establishing a data-driven culture, investing in infrastructure, improving data literacy, establishing KPIs, encouraging teamwork, and continuously evaluating and adapting data-driven initiatives.