title: ÐÐ½Ð°Ð»Ð¸Ð· Ð¸ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð´Ð¾ÑÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Analysis and improvement of marketing activity of the leisure centre
Creators: name: ÐÐ¾ÑÑÐºÐ¸Ð½Ð°, Ð¡Ð¾ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: event-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
swot-Ð°Ð½Ð°Ð»Ð¸Ð·
ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸
event-marketing
improvement
marketing
marketing activities
swot-analysis
improvement of marketing activities

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description: The given work is devoted to studying improvement of marketing activities of the leisure center. The research set the following goals: Present a description of the main economic indicators of the company. Analyze the marketing activities of the company and its competitors. Identify features of consumer behavior. Development of measures to improve the marketing activities of the organization. Evaluate the effectiveness of the proposed activities. The relevance of the topic lies in the fact that the proposed measures to improve marketing activities can increase the overall attendance of the leisure complex, as well as increase the recognition of the company. The sources of information were data from domestic and foreign scientific research literature, official Internet resources and analytical agencies. When collecting the data necessary to complete the work, search engines the SPBPU Electronic Library were used, and internal documentation of the Roots LLC company was also used. Google and Yandex search engines were used to collect the data needed to perform the work.