title: Ð¡ÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÑÑÐ½-ÑÐµÐ³Ð¼ÐµÐ½ÑÐ° Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÑÐµÐ´Ðµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Promotion strategy for the organization of the fashion segment in the online environment
Creators: name: Ð¨ÑÑÐ¾Ð²Ð°, ÐÐ½ÑÐ¾Ð½Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÑÐµÐ´Ðµ
ÑÑÑÐ½-ÑÐµÐ³Ð¼ÐµÐ½Ñ
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Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½ Ð¼Ð¾Ð´Ð½Ð¾Ð¹ Ð¾Ð´ÐµÐ¶Ð´Ñ Â«Gate31Â»
Ð¼Ð¾Ð´Ð½ÑÐµ Ð´Ð¾Ð¼Ð°
Ð¼Ð¾Ð´Ð½ÑÐ¹ Ð¶ÑÑÐ½Ð°Ð»
ÑÑÐ°ÑÐµÐ¹Ð½ÑÐ¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¸Ð½ÑÐ»ÑÐµÐ½ÑÐµÑÑ
ÐºÐ¾Ð»Ð»Ð°Ð±Ð¾ÑÐ°ÑÐ¸Ð¸
ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
promotion strategy
promotion in the internet environment
fashion segment
brand
Â«Gate31Â» fashion store
fashion houses
brandbook
article marketing
influencers
collaborations
content-marketing

description: Ð Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ð°Ð²ÑÐ¾ÑÐ¾Ð¼ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ñ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¼Ð¾Ð´Ð½ÑÑ Ð±ÑÐµÐ½Ð´Ð¾Ð² Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÑÐµÐ´Ðµ. ÐÐ²ÑÐ¾Ñ Ð¸ÑÑÐ»ÐµÐ´ÑÐµÑ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÑÑ Ð±Ð°Ð·Ñ Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð¸ ÑÐ²ÑÐ·ÐµÐ¹ Ñ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑÑ Ð¸ Ð¾Ð¿ÑÑ ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ñ Ð½Ð° ÑÑÐ½ÐºÐµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¹ ÑÑÑÐ½-ÑÐµÐ³Ð¼ÐµÐ½ÑÐ°, Ð´ÐµÐ»Ð°Ñ Ð²ÑÐ²Ð¾Ð´Ñ Ð¾ Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ Ð°ÐºÑÑÐ°Ð»ÑÐ½ÑÑ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸ÑÑ, Ð½ÐµÑÑÑÐ¸Ñ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÑÑ Ð¿Ð¾Ð»ÑÐ·Ñ Ð² ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ. Ð¢Ð°ÐºÐ¶Ðµ Ð°Ð²ÑÐ¾Ñ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÑÐµÑ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÐ¹ Ð¿ÑÐ¾ÐµÐºÑ Ð¿Ð¾ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ, ÐºÐ¾ÑÐ¾ÑÑÐ¹ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½Ð¾ Ð¼Ð¾Ð¶ÐµÑ Ð±ÑÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½ Ð±Ð°Ð·Ð¸ÑÐ½ÑÐ¼ ÑÑÐ±ÑÐµÐºÑÐ¾Ð¼ â Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð¾Ð¼ Ð¼Ð¾Ð´Ð½Ð¾Ð¹ Ð¾Ð´ÐµÐ¶Ð´Ñ Â«Gate31Â» Ð² ÐºÐ°ÑÐµÑÑÐ²Ðµ ÑÑÐµÐ´ÑÑÐ²Ð° ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð² ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð¹ ÑÑÐµÐ´Ðµ ÑÑÑÐ½-ÑÐµÐ³Ð¼ÐµÐ½ÑÐ°. ÐÐ²ÑÐ¾ÑÐ¾Ð¼ Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÑÐµÑÑÑ ÑÐµÐºÑÑÐ°Ñ ÑÐ¸ÑÑÐ°ÑÐ¸Ñ Ð½Ð° Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ Ð¼Ð¾Ð´Ð½Ð¾Ð¹ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ Ð Ð¾ÑÑÐ¸Ð¸, Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸ÑÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐµÐ´Ñ Ð¸ Ð¿ÑÐµÐ´Ð»Ð°Ð³Ð°ÐµÑÑÑ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ Ð°ÐºÑÑÐ°Ð»ÑÐ½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ, Ð²ÐºÐ»ÑÑÐ°Ñ Ð¼ÐµÑÐ¾Ð´Ñ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿Ð»Ð°Ð½Ð¸ÑÑÐµÐ¼Ð¾Ð¹ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸.
description: In the final qualification work the author presents an analysis of existing methods of building a strategy for the promotion of fashion brands with the help of modern technology in the Internet environment. The author investigates the theoretical basis in the field of advertising and public relations and the experience of existing organizations in the market of fashion segment, making conclusions about the most relevant trends, carrying practical benefits in the development of an effective promotion strategy. The author also presents a special project on promotion strategy development which can be potentially used by the basic subject â Â«Gate31Â» fashion store as a means of improving positioning in the competitive environment of the fashion segment. The author analyzes the current situation in the domestic market of the Russian fashion industry, conducts a competitive analysis of the environment and proposes the concept of the actual promotion strategy, including methods to evaluate the effectiveness of the planned campaign.