title: ÐÐ¾Ð½ÑÑÐ¸Ðµ Â«ÐºÑÐ»ÑÑÑÑÐ°Â» Ð² ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ ÑÑÑÑÐºÐ¾ÑÐ·ÑÑÐ½ÑÑ Ð¸ Ð°Ð½Ð³Ð»Ð¾ÑÐ·ÑÑÐ½ÑÑ Ð¡ÐÐ: Ð»Ð¸Ð½Ð³Ð²Ð¾ÐºÑÐ»ÑÑÑÑÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð·
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: The concept of âcultureâ in modern Russian-English media context: linguocultural analysis
Creators: name: Ð¡ÐµÐ¼ÐµÐ¹Ð½ÑÑ, ÐÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð»Ð¸Ð½Ð³Ð²Ð¸ÑÑÐ¸ÐºÐ°
ÐºÑÐ»ÑÑÑÑÐ°
Ð´Ð¸ÑÐºÑÑÑ
Ð¿ÐµÑÐµÐ²Ð¾Ð´
Ð¡ÐÐ
Ð¼ÐµÐ¶ÐºÑÐ»ÑÑÑÑÐ½Ð°Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ñ
linguistics
culture
discourse
translation
media
cross-cultural communication

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾Ð½ÑÑÐ¸Ñ Â«ÐºÑÐ»ÑÑÑÑÐ°Â», ÐºÐ°Ðº Ð¾Ð½Ð¾ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð¸ÑÑÐµÑ Ð² ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð¼ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¼ Ð¸ Ð°Ð¼ÐµÑÐ¸ÐºÐ°Ð½ÑÐºÐ¾Ð¼ Ð¿ÑÐ±Ð»Ð¸ÑÐ½Ð¾Ð¼ ÐºÐ¾Ð½ÑÐµÐºÑÑÐµ, ÐºÐ°Ðº Ð¾ÑÐ¼ÑÑÐ»ÑÐµÑÑÑ Ð¸ ÐºÐ°ÐºÐ¸Ð¼ Ð¾Ð±ÑÐ°Ð·Ð¾Ð¼ Ð¿Ð¾ÐºÐ°Ð·ÑÐ²Ð°ÑÑÑÑ ÑÐ²ÑÐ·Ð¸ Ð¿Ð¾Ð½ÑÑÐ¸Ñ Â«ÐºÑÐ»ÑÑÑÑÐ°Â» Ñ Ð¿ÑÐ°ÐºÑÐ¸ÐºÐ¾Ð¹ ÐµÐ³Ð¾ ÑÐ·ÑÐºÐ¾Ð²Ð¾Ð¹ ÑÐµÐ¿ÑÐµÐ·ÐµÐ½ÑÐ°ÑÐ¸Ð¸ Ð¸ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð² Ð¾Ð±ÑÐµÑÑÐ²Ðµ. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¿Ð¾Ð´ÑÐ¾Ð´Ñ Ðº Ð¿Ð¾Ð½ÑÑÐ¸Ñ ÐºÑÐ»ÑÑÑÑÐ° Ð² ÑÐ¾ÑÐ¸Ð¾Ð»Ð¸Ð½Ð³Ð²Ð¸ÑÑÐ¸ÐºÐµ, ÐºÑÐ»ÑÑÑÑÐ¾Ð²ÐµÐ´ÑÐµÑÐºÐ¾Ð¹ Ð»Ð¸Ð½Ð³Ð²Ð¸ÑÑÐ¸ÐºÐµ, ÑÐµÐ¼Ð¸Ð¾ÑÐ¸ÐºÐµ; 2. Ð¡Ð¸ÑÑÐµÐ¼Ð°ÑÐ¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð¸ Ð½Ð°ÑÑÐ½Ð¾ Ð¾Ð¿Ð¸ÑÐ°ÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¿Ð¾Ð´ÑÐ¾Ð´Ñ Ð² ÑÐ²ÑÐ·Ð¸ Ñ ÑÐ°Ð·Ð´ÐµÐ»ÐµÐ½Ð¸ÐµÐ¼ Ð³ÑÐ¼Ð±Ð¾Ð»ÑÐ´ÑÐ¸Ð°Ð½ÑÐºÐ¾Ð³Ð¾ Ð¸ Ð´Ð¸ÑÐºÑÑÑÐ¸Ð²Ð½Ð¾-Ð¾ÑÐ¸ÐµÐ½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð¾Ð²; 3. ÐÐ¾ÐºÐ°Ð·Ð°ÑÑ Ð²Ð·Ð°Ð¸Ð¼Ð¾ÑÐ²ÑÐ·Ñ Ð¿Ð¾Ð½ÑÑÐ¸Ð¹: ÐºÑÐ»ÑÑÑÑÐ°, ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ñ, Ð¸Ð´ÐµÐ½ÑÐ¸ÑÐ½Ð¾ÑÑÑ; 4. Ð¡Ð¸ÑÑÐµÐ¼Ð°ÑÐ¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÐºÐ¾Ð½ÑÐµÐºÑÑÑ ÑÐ¿Ð¾ÑÑÐµÐ±Ð»ÐµÐ½Ð¸Ñ Ð¿Ð¾Ð½ÑÑÐ¸Ñ ÐºÑÐ»ÑÑÑÑÐ° Ð² ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð¹ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¹ Ð¸ Ð°Ð¼ÐµÑÐ¸ÐºÐ°Ð½ÑÐºÐ¾Ð¹ Ð¿ÑÐ°ÐºÑÐ¸ÐºÐµ; 5. ÐÑÐ´ÐµÐ»Ð¸ÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÑÐµÐ´ÑÑÐ²Ð° Ð»Ð¸Ð½Ð³Ð²Ð¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐµÐ¿ÑÐµÐ·ÐµÐ½ÑÐ°ÑÐ¸Ð¸ Ð¿Ð¾Ð½ÑÑÐ¸Ñ ÐºÑÐ»ÑÑÑÑÐ°. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð¾Ð±ÑÐ°ÑÐµÐ½Ð¸Ñ Ðº ÐºÐ¾Ð½ÑÐµÐºÑÑÐ°Ð¼, Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÐ¼ Ð² ÑÐµÐºÑÑÐ°Ñ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ Ð¡ÐÐ: Ð² ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¹ Ð³Ð°Ð·ÐµÑÐµ Â«ÐÐ¾Ð¼Ð¼ÐµÑÑÐ°Ð½ÑÑÂ» Ð¸ Ð°Ð¼ÐµÑÐ¸ÐºÐ°Ð½ÑÐºÐ¾Ð¹ Ð³Ð°Ð·ÐµÑÐµ âDaily Newsâ Ð·Ð° 2018-2021 Ð³Ð¾Ð´Ñ, Ð±ÑÐ»Ð¸ ÑÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐµ Ð¿Ð¾Ð´ÑÐ¾Ð´Ñ Ðº Ð¿Ð¾Ð½Ð¸Ð¼Ð°Ð½Ð¸Ñ Ð¿Ð¾Ð½ÑÑÐ¸Ñ Â«ÐºÑÐ»ÑÑÑÑÐ°Â». ÐÐ½Ð°Ð»Ð¸Ð· Ð¿Ð¾Ð½ÑÑÐ¸Ñ Ð¿Ð¾Ð·Ð²Ð¾Ð»Ð¸Ð» Ð¾Ð¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ 13 ÑÐµÐ¼Ð°ÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÐ¾ÑÐ¼ Â«ÐºÑÐ»ÑÑÑÑÑÂ», Ð½Ð°Ð¿Ð¾Ð»Ð½ÑÑÑÐ¸Ñ ÐµÑ Ð°ÐºÑÑÐ°Ð»ÑÐ½ÑÐ¼ ÑÐµÑÐµÐ²ÑÐ¼ Ð²Ð¾ÑÐ¿ÑÐ¸ÑÑÐ¸ÐµÐ¼.
description: The given work is devoted to studying the concept âcultureâ, how it functioning in the modern Russian and American media context. How it is interpreted and how the âcultureâ is represented in linguistics and functioning in society. The research set the following goals: 1. Studying the main theoretical approaches to the concept of âcultureâ in sociolinguistics, cultural linguistics, and semiotics; 2. Systematize and scientifically describe the main approaches in connection with the separation of the Humboldtian and discourse-oriented approaches; 3. Defining the relationship of concepts: culture, communication, identity; 4. Analyze the contexts of using the concept of culture in modern Russian and American practice; 5. Highlight the main linguistic representation of the âcultureâ concept. The analysis was conducted by researching the contexts presented in the texts of modern media: in the Russian newspaper âKommersantâ and the American newspaper âDaily Newsâ for 2018-2021. Modern approaches that describe the concept of âcultureâ were formulated. The study resulted into the analysis of the concept identify 13 thematic forms of âcultureâ that fill it with actual speech perception.