title: Ð¥Ð°ÑÐ°ÐºÑÐµÑÐ½ÑÐµ ÑÐµÑÑÑ ÐÐ½ÑÐµÑÐ½ÐµÑ-ÑÐµÐºÐ»Ð°Ð¼Ñ Ð¿Ð°ÑÑÑÐ¼ÐµÑÐ½Ð¾-ÐºÐ¾ÑÐ¼ÐµÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð² ÐÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð¹ ÐÐ°ÑÐ¾Ð´Ð½Ð¾Ð¹ Ð ÐµÑÐ¿ÑÐ±Ð»Ð¸ÐºÐµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Characteristic features of Internet advertising of beauty products in the People's Republic of China
Creators: name: Ð¡ÑÐµÐ¼Ð¿ÐºÐ¾Ð²ÑÐºÐ°Ñ, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐµÐºÐ»Ð°Ð¼Ð°
Ð±Ð°Ð½Ð½ÐµÑ
Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÐµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸
Ð²ÐµÑÐ±Ð°Ð»ÑÐ½ÑÐµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸
ÐºÐ¾ÑÐ¼ÐµÑÐ¸ÑÐµÑÐºÐ°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
ÐºÐ¾Ð¼Ð¿Ð¾Ð½ÐµÐ½ÑÑ
internet advertising
banner
visual features
verbal features
cosmetic products
components

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description: The subject of the graduate qualification work is "Characteristic features of Internet advertising of beauty products in the People's Republic of China". This work is devoted to the study of visual and verbal features in the advertising of beauty products in the People's Republic of China. The research set the following goals: 1. Define the beauty industry in the People's Republic of China; 2. Look through the famous brands of beauty products in the PRC; 3. Analyze the legal framework for the control of advertising and the market of cosmetics in the PRC; 4. Describe the online advertising sphere of beauty products in the People's Republic of China; 5. Distinguish the characteristic visual and verbal features of E-Advertising of beauty products in the PRC.The work is based on the analysis of banner advertisements for cosmetic products and reviewing of several blocks of sources, including laws, orders, annual reports. To distinguish the characteristic visual and verbal features of cosmetic Internet advertising, the method of comparative analysis was used.This work distinguished such visual features of beauty products online advertising in People's Republic of China as the use of male models in advertising, promoting women's cosmetics, the images of famous person on banners, and the use of cultural elements. Additionally, this work distinguished such verbal features as the use of wordplay, play with Chinese characters, wordâs repetitions and comparisons.