title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð´Ð»Ñ ÑÐµÑÐ¸ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð¾Ð² Second Hand
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of corporate identity for a chain of second hand stores
Creators: name: Ð¢ÑÐ¼ÐµÐ½ÑÐ²Ð°, ÐÐ»ÐµÐºÑÐ°Ð½Ð´ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð²ÐµÐ±-Ð´Ð¸Ð·Ð°Ð¹Ð½
Ð»Ð¾Ð³Ð¾ÑÐ¸Ð¿
ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾Ðµ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ
ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
ÑÐºÐ¾Ð»Ð¾Ð³Ð¸Ñ
web design
logo
sustainable development
corporate identity
ecology

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð´Ð»Ñ ÑÐµÑÐ¸ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð¾Ð² second handÂ». ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð´Ð»Ñ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°, ÑÐ¿ÐµÑÐ¸Ð°Ð»Ð¸Ð·Ð¸ÑÑÑÑÐµÐ³Ð¾ÑÑ Ð½Ð° Ð¿ÐµÑÐµÐ¿ÑÐ¾Ð´Ð°Ð¶Ðµ Ð¾Ð´ÐµÐ¶Ð´Ñ Ð¸ Ð°ÐºÑÐµÑÑÑÐ°ÑÐ¾Ð² ÑÐµÐ³Ð¼ÐµÐ½ÑÐ° Ð»ÑÐºÑ Ñ Ð¾Ð¿Ð¾ÑÐ¾Ð¹ Ð½Ð° ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾Ðµ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð¸ Ð¿Ð¾Ð»ÑÐ·Ñ Ð´Ð»Ñ ÑÐºÐ¾Ð»Ð¾Ð³Ð¸Ð¸.ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾ÐµÐºÑÐ½Ð¾Ð¹ Ð¾Ð±Ð»Ð°ÑÑÐ¸.ÐÐ½Ð°Ð»Ð¸Ð· Ð°Ð½Ð°Ð»Ð¾Ð³Ð¾Ð².Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð»Ð¾Ð³Ð¾ÑÐ¸Ð¿Ð°.Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÐ¸Ð»ÐµÐ²Ð¾Ð³Ð¾ ÑÐµÑÐµÐ½Ð¸Ñ.Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð²ÑÑÐ¼ÐµÑÐ½Ð¾Ð¹ Ð³ÑÐ°ÑÐ¸ÐºÐ¸.Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° ÑÐ°Ð¹ÑÐ°-Ð²Ð¸Ð·Ð¸ÑÐºÐ¸.Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ» ÑÐ¾Ð·Ð´Ð°Ð½ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð¹ Ð³ÑÐ°ÑÐ¸ÐºÐ¸. Ð ÑÐ°Ð¼ÐºÐ°Ñ Ð¿ÑÐ¾ÐµÐºÑÐ° ÑÐ¾Ð·Ð´Ð°Ð½Ð° ÑÐµÑÐ¸Ñ Ð¿Ð»Ð°ÐºÐ°ÑÐ¾Ð² Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð¹ Ð³ÑÐ°ÑÐ¸ÐºÐ¸. Â ÐÐ°Ð¶Ð½Ð¾Ð¹ ÑÐ¾ÑÑÐ°Ð²Ð»ÑÑÑÐµÐ¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿Ð¾Ð´ÑÐ¾Ð±Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½ÑÑ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÑ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¾Ð² Ð² ÑÑÐµÑÐµ ÑÐµÑÐµÐ¹Ð»Ð°, ÐºÐ¾ÑÐ¾ÑÑÐ¹ Ð¿Ð¾Ð·Ð²Ð¾Ð»Ð¸Ð» Ð¿Ð¾ÑÑÑÐ¾Ð¸ÑÑ ÑÐ½Ð¸ÐºÐ°Ð»ÑÐ½ÑÑ, Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð½ÑÑ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ, Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÐºÐ¾ÑÐ¾ÑÐ¾Ð¹ ÑÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð»Ð¾ÑÑ Ð´Ð¸Ð·Ð°Ð¹Ð½-ÑÐµÑÐµÐ½Ð¸Ðµ. ÐÂ  ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ: Adobe Illustrator 2020, Adobe Photoshop 2021, Adobe After Effects 2020, Adobe Premiere Pro 2022, Figma.
description: The subject of the graduate qualification work Â is: "Development of corporate identity for a chain of second hand stores". This work is devoted to the development of a corporate identity for a store specializing in the resale of luxury clothing and accessories based on sustainable development and benefits for the environment. The research set the following goals:1. Study of the project area.2. Analysis of analogs.3. Logo development.4. Development of a style solution.5. Development of two-dimensional graphics.6. Development of the design of the business card website.As a result, a corporate identity was created using additional graphics. As part of the project, a series of posters was created using additional graphics. An important component of the work is a detailed analysis of domestic and foreign analogues in the field of retail, which allowed us to build a unique, well-founded concept on the basis of which a design solution was formed. During the work, the following programs were used: Adobe Illustrator 2020, Adobe Photoshop 2021, Adobe After Effects 2020, Adobe Premiere Pro 2022, Figma.