title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð±Ð¸Ð·Ð½ÐµÑÐ° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«Ð¢Ð¾ÑÐ½ÑÐµ Ð¼Ð°ÑÐ¸Ð½ÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a set of measures for implementing the business development strategy (on the example of Â«Tochniye mashinyÂ»)
Creators: name: Ð¯ÑÑÐ½Ð°, ÐÐ»ÐµÐ½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð·
Ð¼ÐµÑÐ°Ð»Ð»Ð¾Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ°
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð±Ð¸Ð·Ð½ÐµÑÐ°
Ð²ÑÑ Ð¾Ð´ Ð½Ð° Ð½Ð¾Ð²ÑÐ¹ ÑÑÐ½Ð¾Ðº
strategic analysis
metal processing
business development strategy
entry into a new market

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð´Ð»Ñ ÐÐÐ Â«Ð¢Ð¾ÑÐ½ÑÐµ Ð¼Ð°ÑÐ¸Ð½ÑÂ». ÐÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð¾Ð² Ð¸ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¾ÑÐ½Ð¾Ð² ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ. 2. ÐÐµÑÐ°Ð»ÑÐ½Ð¾Ðµ Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ ÑÐµÐºÑÑÐµÐ¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ, Ð²ÐºÐ»ÑÑÐ°Ñ Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ð¹ Ð¸ Ð²Ð½ÐµÑÐ½Ð¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ ÑÐ¸Ð»ÑÐ½ÑÑ Ð¸ ÑÐ»Ð°Ð±ÑÑ ÑÑÐ¾ÑÐ¾Ð½. 3. ÐÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÐµÑÐ½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð´Ð»Ñ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸, Ð²ÐºÐ»ÑÑÐ°Ñ Ð²ÑÑÐ¾Ð´ Ð½Ð° Ð½Ð¾Ð²ÑÐ¹ ÑÑÐ½Ð¾Ðº. ÐÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ ÑÐµÐ¼Ñ Ð¾Ð±ÑÑÐ»Ð¾Ð²Ð»ÐµÐ½Ð° Ð°ÐºÑÐ¸Ð²Ð½ÑÐ¼ ÑÐ°Ð·Ð²Ð¸ÑÐ¸ÐµÐ¼ Ð¾ÑÑÐ°ÑÐ»Ð¸ Ð¼ÐµÑÐ°Ð»Ð»Ð¾Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ¸, Ð¾Ð±ÑÑÐ»Ð¾Ð²Ð»ÐµÐ½Ð½Ð¾Ð¼ ÑÐ°ÑÑÑÑÐ¸Ð¼ ÑÐ¿ÑÐ¾ÑÐ¾Ð¼ Ð½Ð° Ð²ÑÑÐ¾ÐºÐ¾ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸ÑÐ½Ð¾Ðµ Ð¾Ð±Ð¾ÑÑÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ. ÐÑÑÐ¾ÑÐ½Ð¸ÐºÐ°Ð¼Ð¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð²ÑÑÑÑÐ¿Ð¸Ð»Ð¸ Ð´Ð°Ð½Ð½ÑÐµ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð¹ Ð½Ð°ÑÑÐ½Ð¾-Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ, Ð¾ÑÐ¸ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÐÐ½ÑÐµÑÐ½ÐµÑ-ÑÐµÑÑÑÑÐ¾Ð² Ð¸ Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð°Ð³ÐµÐ½ÑÑÑÐ². ÐÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð° ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð¿ÑÑÐµÐ¼ Ð²ÑÑÐ¾Ð´Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð½Ð¾Ð²ÑÐ¹ ÑÑÐ½Ð¾Ðº ÐÐµÐ½Ð¸Ð½Ð³ÑÐ°Ð´ÑÐºÐ¾Ð¹ Ð¾Ð±Ð»Ð°ÑÑÐ¸, Ð° ÑÐ°ÐºÐ¶Ðµ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ Ð°Ð¿ÑÐ¾Ð±Ð°ÑÐ¸Ð¸ ÑÐ¾Ð²Ð°ÑÐ¾Ð² Ð² Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑ.
description: The aim of the work is to develop an effective business development strategy for Â«Tochniye mashinyÂ». The following tasks have been accomplished: 1. Conducting an analysis of modern approaches and theoretical foundations of strategic development. 2. Detailed description of the current activities of the enterprise, including internal and external analysis, identification of strengths and weaknesses. 3. Proposing specific measures for the implementation of the strategy, including entry into a new market. The relevance of the topic is due to the active development of the metal processing industry, driven by the growing demand for high-tech equipment. Sources of information include data from domestic and foreign scientific literature, official internet resources, and analytical agencies. A business development strategy is proposed by entering the company into a new market in the Leningrad region, as well as implementing product testing in the business process.