title: ÐÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÐºÑÐµÐ°ÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ ÐºÐ¾Ð½ÑÐµÐ½ÑÐ° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¿ÑÐ¾ÐµÐºÑÐ° Â«ÐÐ ÐÐ¡Ð¢ÐÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: the promotion of PROSTO project in social networks based on creative content
Creators: name: ÐÑÐ¸ÑÐ¸Ð½Ð°, ÐÐ»ÐµÐºÑÐ°Ð½Ð´ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
SMM
Ð¼Ð¾Ð»Ð¾Ð´ÐµÐ¶Ð½Ð¾Ðµ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ð¾
ÐºÐ¾Ð½ÑÐµÐ½Ñ
ÐºÑÐµÐ°ÑÐ¸Ð²
ÐºÑÐµÐ°ÑÐ¸Ð²Ð½ÑÐ¹ ÐºÐ¾Ð½ÑÐµÐ½Ñ
Ð¼ÐµÑÐ¾Ð´ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ
ÑÐºÑÐ¿ÐµÑÑÐ½Ð¾Ðµ Ð¸Ð½ÑÐµÑÐ²ÑÑ
ÐÐÐ¾Ð½ÑÐ°ÐºÑÐµ
social networks
promotion
youth space
content creative
creative content
promotion method
internet marketing
competitive analysis
market research
exprert interview
VKontakte

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description: This paper investigates the use of creative content in social media. The object of the study is social media promotion. The subject of the study is the promotion of PROSTO project in social networks based on creative content. In a practical part of the work was to conduct competitive and content analysis of the organization, as well as qualitative marketing research on the importance of creative content for promotion organizations in social networks, considered its prospects, performance indicators and examples of successful implementation. Based on the theoretical aspects studied, a promotion project was developed for the youth space "PROSTO" using creative content, followed by an evaluation of the effectiveness.