title: ÐÐ½ÐµÐ´ÑÐµÐ½Ð¸Ðµ Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸ÑÐ¼Ð¸ Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸ Ð² Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Implementation of an automated customer relationship management system in the organization
Creators: name: ÐÐ¸ÐºÐ¸ÑÐ¸Ð½, ÐÐ¸ÐºÑÐ¾Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¸
Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ crm-ÑÐ¸ÑÑÐµÐ¼Ñ
Ð½ÐµÐ¹ÑÐ¾ÑÐµÑÑ
Ð²Ð·Ð°Ð¸Ð¼Ð¾-Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸Ñ Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸
Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ñ
innovations
crm system implementation
neural network
customer relationships
automation

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Â«ÐÐ½ÐµÐ´ÑÐµÐ½Ð¸Ðµ Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸ÑÐ¼Ð¸ Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸ Ð² Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸Â». ÐÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ Ð½Ð°ÑÑÐ¾ÑÑÐµÐ¹ ÑÐ°Ð±Ð¾ÑÑ Ð¾Ð±ÑÑÐ»Ð¾Ð²Ð»ÐµÐ½Ð° Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÑÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸Ð¹ Ñ Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ð¼Ð¸ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸ Ð½Ð° ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÐ¼Ð¾Ð¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸, ÑÑÑÐµÐ¼ÑÑÐµÐ¼ÑÑ ÑÐ°ÐºÐ¸Ð¼ Ð¾Ð±ÑÐ°Ð·Ð¾Ð¼ Ð¿Ð¾Ð²ÑÑÐ¸ÑÑ ÑÐ²Ð¾Ð¹ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ ÑÑÐ¾Ð²ÐµÐ½Ñ. ÐÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¸ ÑÑÐ¾Ð¼ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð½ÐµÐ¹ÑÐ¾Ð½Ð½ÑÑ ÑÐµÑÐµÐ¹ Ð¸ Ð¿Ð¾ÐºÐ° Ð´Ð°Ð»ÐµÐºÐ¸Ðµ Ð¾Ñ Ð¸Ð´ÐµÐ°Ð»Ð° Ð¿ÑÐ°ÐºÑÐ¸ÐºÐ¸ ÑÐ°Ð±Ð¾Ñ Ñ Ð½Ð¸Ð¼Ð¸ Ð¾ÑÐºÑÑÐ²Ð°ÑÑ Ð¾Ð±ÑÐ¸ÑÐ½Ð¾Ðµ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ð¾ Ð´Ð»Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸Ð¹ Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸ Ð¸ Ð¸Ñ Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ð¸. ÐÐ±ÑÐµÐºÑÐ¾Ð¼ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÑÑÑÑ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ. ÐÑÐµÐ´Ð¼ÐµÑÐ½Ð¾ Ð¾Ð±ÑÐµÐºÑ ÐºÐ¾Ð½ÐºÑÐµÑÐ¸Ð·Ð¸ÑÑÐµÑÑÑ Ð² Ð²Ð¸Ð´Ðµ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ Ð´Ð»Ñ Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸. Ð¦ÐµÐ»ÑÑ Ð½Ð°ÑÑÐ¾ÑÑÐµÐ¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÐÐ½ÐµÐ´ÑÐµÐ½Ð¸Ðµ Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸ÑÐ¼Ð¸ Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸ Ð² Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸. Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÑÑÑÑÑ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹, Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð¼ÐµÑÐ¾Ð´Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¼ÐµÑÐ¾Ð´ ÑÐºÑÑÑÐ°Ð¿Ð¾Ð»ÑÑÐ¸Ð¸. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ ÑÐ°Ð±Ð¾ÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½Ð°Ñ ÑÐ¸ÑÑÐµÐ¼Ð° Ð±ÑÐ»Ð° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð° Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ Ð¸ Ð½Ð° Ð¼Ð¾Ð¼ÐµÐ½Ñ Ð·Ð°Ð²ÐµÑÑÐµÐ½Ð¸Ñ ÐÐÐ  Ð¿ÑÐ¾ÑÐ¾Ð´Ð¸Ñ ÑÑÐ°Ð¿ Ð¿ÐµÑÐ²Ð¸ÑÐ½Ð¾Ð³Ð¾ ÑÐµÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð½Ð° Ð¿ÑÐ¾ÑÑÐ¾Ð¼ Ð½Ð°Ð±Ð¾ÑÐµ ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¸. ÐÐµÑÐµÑÐ¾Ð´ Ð½Ð° ÑÐ»ÐµÐ´ÑÑÑÐ¸Ð¹ ÑÑÐ°Ð¿ ÑÐµÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¾Ð¶Ð¸Ð´Ð°ÐµÑÑÑ Ð² Ð¸ÑÐ»Ðµ-Ð°Ð²Ð³ÑÑÑÐµ 2022 Ð³Ð¾Ð´Ð°.
description: The subject of the graduate qualification work is "Implementation of an automated customer relationship management system in an organization". The relevance of this work is due to the need to introduce an automated system of relationships with internal customers at the enterprise in question, which thus seeks to increase its competitive level. The use of neural network technologies and the still far from ideal practices of working with them open up a vast space for research in the field of customer relationships and their automation. The object of the work is CRM systems. Subjectively, the object is concretized in the form of the introduction of an innovative CRM system for internal customers at the enterprise. The purpose of this work is to implement an automated customer relationship management system in the organization. In the course of the work, comparative, analytical methods, as well as the method of extrapolation are used.As a result of the work, the developed system was implemented at the enterprise and at the time of completion of the WRC, it passes the stage of primary testing on a simple set of classification. The transition to the next stage of testing is expected in July-August 2022.