title: ÐÐ°ÑÑÐ±ÐµÐ¶Ð½ÑÐ¹ Ð¾Ð¿ÑÑ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð² Ð¼Ð°Ð»Ð¾Ð¼ Ð±Ð¸Ð·Ð½ÐµÑÐµ Ð¸ ÐµÐ³Ð¾ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð² Ð Ð¾ÑÑÐ¸Ð¸ (Foreign experience of franchising in small business and its use in Russia)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Foreign experience of franchising in small business and its use in Russia
Creators: name: ÐÑÑÐ¿Ð½Ð¸Ð½, ÐÐ³Ð¾Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³
Ð¼Ð°Ð»ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ
ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸
ÑÑÐ°Ð½ÑÐ°Ð¹Ð·ÐµÑ
Ð¼Ð°ÑÐµÑÐ¸Ð½ÑÐºÐ°Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ
franchising
small business
franchisee
franchisor
parent company

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð°, Ð°Ð½Ð°Ð»Ð¸Ð·Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Â«Coca-ColaÂ», Â«Burger KingÂ» Ð¸ Â«CinnabonÂ», ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð¾Ð¿ÑÑÐ° Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð² Ð Ð¾ÑÑÐ¸Ð¸. Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÐ·ÑÑÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð°ÑÐ¿ÐµÐºÑÑ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð°; 2. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð° ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð¾Ð²Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Â«Coca-ColaÂ», Â«Burger KingÂ» Ð¸ Â«CinnabonÂ»; 3. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½ SWOT-Ð°Ð½Ð°Ð»Ð¸Ð· Ð²ÑÐ±ÑÐ°Ð½Ð½ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹; 4. ÐÐ·ÑÑÐµÐ½Ñ Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð²ÑÐ±ÑÐ°Ð½Ð½ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹; 5. ÐÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð²ÑÐ±Ð¾ÑÑ Ð½Ð°Ð¸Ð»ÑÑÑÐµÐ¹ ÑÑÐ°Ð½ÑÐ¸Ð·Ñ Ð´Ð»Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»Ñ. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð°ÑÑ Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Ð¾Ð±ÑÐµÐ´Ð¾ÑÑÑÐ¿Ð½ÑÑ Ð´Ð°Ð½Ð½ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Â«Coca-ColaÂ», Â«Burger KingÂ» Ð¸ Â«CinnabonÂ». Ð ÑÐ¾Ð´Ðµ Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ ÑÑÐ½ÐºÐ° Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐµ ÑÐ¸ÑÑÐ¾Ð²ÑÐµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð² ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ðµ, ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ñ Ð·Ð°ÐºÐ¾Ð½Ð¾Ð´Ð°ÑÐµÐ»ÑÑÑÐ²Ð° Ð¸ Ð´Ð¾ÐºÑÐ¼ÐµÐ½ÑÑ Ð´Ð»Ñ Ð·Ð°ÐºÐ»ÑÑÐµÐ½Ð¸Ñ Ð´Ð¾Ð³Ð¾Ð²Ð¾ÑÐ¾Ð² ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð°. Ð¢Ð°ÐºÐ¶Ðµ Ð±ÑÐ»Ð° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° Ð²Ð½ÐµÑÐ½Ð¸Ñ Ð¸ Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ñ ÑÐ°ÐºÑÐ¾ÑÐ¾Ð², Ð²Ð»Ð¸ÑÑÑÐ¸Ñ Ð½Ð° ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð¼ÐµÑÐ¾Ð´Ð¾Ð¼ SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·Ð°. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¾ ÑÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¾ Ð¿Ð¾Ð½ÑÑÐ¸Ðµ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð°, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Â«Coca-ColaÂ», Â«Burger KingÂ» Ð¸ Â«CinnabonÂ» Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ð° ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÐ° Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ, ÑÐ¸Ð»ÑÐ½ÑÐµ Ð¸ ÑÐ»Ð°Ð±ÑÐµ ÑÑÐ¾ÑÐ¾Ð½Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ð¿ÑÑÐ¸ ÑÐµÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼ Ð² Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸ÑÑ Ð¼ÐµÐ¶Ð´Ñ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·ÐµÑÐ¾Ð¼ Ð¸ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸. ÐÑÑÐ¾ÑÐ½Ð¸ÐºÐ°Ð¼Ð¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð²ÑÑÑÑÐ¿Ð¸Ð»Ð¸ Ð´Ð°Ð½Ð½ÑÐµ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð¹ Ð½Ð°ÑÑÐ½Ð¾-Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ, Ð¾ÑÐ¸ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÐÐ½ÑÐµÑÐ½ÐµÑ-ÑÐµÑÑÑÑÐ¾Ð² Ð¸ Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð°Ð³ÐµÐ½ÑÑÑÐ². ÐÑÐ¸ ÑÐ±Ð¾ÑÐµ Ð´Ð°Ð½Ð½ÑÑ, Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÑ Ð´Ð»Ñ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ, Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ñ Â«GoogleÂ», Â«YandexÂ». ÐÑÐ¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐµ Ð´Ð°Ð½Ð½ÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ/Ð¼ÐµÑÐ¾Ð´Ñ/Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸: Â«Microsoft WordÂ», Â«Microsoft ExcelÂ», Â«Google ÐÐµÑÐµÐ²Ð¾Ð´ÑÐ¸ÐºÂ», Â«Yandex ÐÐµÑÐµÐ²Ð¾Ð´ÑÐ¸ÐºÂ».
description: This work is devoted to the study of franchising development, analysis of the companies Â«Coca-ColaÂ», Â«Burger KingÂ» Ð¸ Â«CinnabonÂ», consideration of the application of the experience of foreign companies in Russia. In the course of the study, the following tasks were solved: 1. The main theoretical aspects of franchising have been studied; 2. The franchising activity of Â«Coca-ColaÂ», Â«Burger KingÂ» and Â«CinnabonÂ» companies is analyzed; 3. A SWOT-analysis of the selected companies was carried out; 4. The main economic indicators of the selected companies have been studied and analyzed; 5. Recommendations on choosing the best franchise for an entrepreneur are offered. The work was carried out using publicly available data from Â«Coca-ColaÂ», Â«Burger KingÂ» and Â«CinnabonÂ». During market research, modern digital technologies in trade, legal requirements and documents for the conclusion of franchise agreements were considered. The assessment of external and internal factors affecting the development of companies by SWOT analysis was also carried out. As a result of the work, the concept of franchising was formulated, the effectiveness of Â«Coca-ColaÂ», Â«Burger KingÂ» and Â«CinnabonÂ» companies was evaluated and the specifics of their work, strengths and weaknesses were identified, as well as ways to solve problems in the relationship between the franchisor and the franchisee were proposed. The sources of information were data from domestic and foreign research literature, official Internet resources and analytical agencies. Â«GoogleÂ» and Â«YandexÂ» search engines were used to collect the data needed to perform the work. The following programs/methods/information technologies were used in data processing: Â«Microsoft WordÂ», Â«Microsoft ExcelÂ», Â«Google TranslatorÂ», Â«Yandex TranslatorÂ».