title: Ð£Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÑÐµÐ¿ÑÑÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¼Ð¸ ÑÐ¸ÑÐºÐ°Ð¼Ð¸ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Management of reputation risks of a commercial enterprise
Creators: name: Ð¡Ð°Ð²Ð¸Ð½Ð°, ÐÐµÑÐ¾Ð½Ð¸ÐºÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÐ¸ÑÑÐµÐ¼Ð° ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÑÐ¸ÑÐºÐ°Ð¼Ð¸
ÑÐµÐ¿ÑÑÐ°ÑÐ¸Ñ
ÑÐµÐ¿ÑÑÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ ÑÐ¸ÑÐº
Ð¸Ð½Ð´Ð¸ÐºÐ°ÑÐ¾Ñ
ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
Ð¿ÑÐ¸Ð±ÑÐ»Ñ
Ð¾ÑÐµÐ½ÐºÐ°
risk management system
reputation
reputation risk
indicator
commercial enterprise
profit
evaluation

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð¸ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÑÐµÐ¿ÑÑÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¼Ð¸ ÑÐ¸ÑÐºÐ°Ð¼Ð¸ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÐ·ÑÑÐ¸ÑÑ Ð¿Ð¾Ð½ÑÑÐ¸Ðµ ÑÐµÐ¿ÑÑÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ ÑÐ¸ÑÐºÐ°, Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸, ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ñ Ð¸ ÑÑÐ°Ð¿Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¸Ð¼. 2. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÑ Ð½Ð¾ÑÐ¼Ð°ÑÐ¸Ð²Ð½Ð¾-Ð¿ÑÐ°Ð²Ð¾Ð²ÑÑ Ð±Ð°Ð·Ñ Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ ÑÐ¸ÑÐº- Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½ÑÐ°. 3. ÐÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¼ÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ ÑÐ¸ÑÐº-Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½ÑÐ°. 4. ÐÑÐ¾Ð²ÐµÑÑÐ¸ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐ¹ÑÐ¸Ð½Ð³Ð¾Ð² ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð¾Ð¹ ÑÐµÐ¿ÑÑÐ°ÑÐ¸Ð¸. 5. ÐÐ¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ ÑÐµÐ¿ÑÑÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐ¸ÑÐºÐ¸ ÐÐÐ Â«ÐÐ¸Ð·Ð½ÐµÑ ÐÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸ÐµÂ». 6. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÑÐ¸ÑÑÐµÐ¼Ñ ÐºÐ»ÑÑÐµÐ²ÑÑ Ð¸Ð½Ð´Ð¸ÐºÐ°ÑÐ¾ÑÐ¾Ð² Ð¾ÑÐµÐ½ÐºÐ¸ ÑÐµÐ¿ÑÑÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ ÑÐ¸ÑÐºÐ° Ð¸ Ð¼Ð°ÑÑÐ¸ÑÑ ÑÐ°ÐºÑÐ¾ÑÐ¾Ð² Ð²Ð»Ð¸ÑÐ½Ð¸Ñ. Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ ÐÐÐ Â«ÐÐ¸Ð·Ð½ÐµÑ ÐÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸ÐµÂ», Ð³Ð´Ðµ ÑÐ¾Ð±Ð¸ÑÐ°Ð»Ð°ÑÑ Ð·Ð½Ð°ÑÐ¸ÑÐµÐ»ÑÐ½Ð°Ñ ÑÐ°ÑÑÑ ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°: Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹, Ð²Ð»Ð¸ÑÑÑÐ¸Ñ Ð½Ð° ÑÑÐ¾Ð²ÐµÐ½Ñ ÑÐµÐ¿ÑÑÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ ÑÐ¸ÑÐºÐ°, ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ°Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ñ Ð¿Ð¾ Ð¾Ð±ÑÐµÐ¼Ñ Ð·Ð°ÑÑÐ°ÑÐµÐ½Ð½ÑÑ ÑÑÐµÐ´ÑÑÐ² Ð¸ Ð¸Ð·Ð²Ð»ÐµÑÐµÐ½Ð½Ð¾Ð¹ Ð¿ÑÐ¸Ð±ÑÐ»Ð¸. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð° Ð¼ÐµÑÐ¾Ð´Ð¸ÐºÐ° ÑÐµÐ¿Ð»Ð¾Ð²Ð¾Ð¹ ÐºÐ°ÑÑÑ, Ð¼Ð¾ÑÑÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¸ Ð¸Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸Ð´ÐµÐ½ÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¸, Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¸ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÑÐ¾Ð²Ð½Ñ ÑÐµÐ¿ÑÑÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ ÑÐ¸ÑÐºÐ°. ÐÐ° Ð±Ð°Ð·Ðµ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð±ÑÐ»Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½ ÑÐ»ÐµÐ¼ÐµÐ½ÑÑ ÑÐ¸ÑÑÐµÐ¼Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÑÐ¸ÑÐºÐ°Ð¼Ð¸, Ð¾ÑÐµÐ½ÐµÐ½ ÑÑÑÐµÐºÑ Ð¾Ñ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸.
description: This work is devoted to the study of methods and features of reputational risk management commercial enterprise. The tasks that were solved in the course of the research: 1. To study the concept of reputational risk, features, classification and stages of its management. 2. To study the regulatory framework in the field of risk management. 3. 3. To analyze the risk management system. 4. Analyze the methodology in the field of risk management. 5. To determine the reputational risks of Business Promotion LLC. 6. To develop a system of key indicators for assessing reputational risk and a matrix of influence factors. To assess the effectiveness of the proposed recommendations. The work was conducted on the basis of LLC "Business Promotion", where a significant part of the factual material was collected: analysis of the indicators affecting the level of reputational risk, commercial information on the amount of money spent and profit made. As a result, the method of heat map, morphological analysis and other methods of identifying, analyzing and assessing the level of reputational risk were analyzed. On the basis of the considered methods the elements of risk management system were proposed, the effect of technology implementation was evaluated.