title: ÐÐ¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ Ð½Ð° ÑÐ²ÐµÐ¹Ð½Ð¾Ð¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Optimization of the CRM system at a sewing enterprise
Creators: name: ÐÐ¸ ÐÑÐ¸Ð½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð¼Ð¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð²
crm-ÑÐ¸ÑÑÐµÐ¼Ð°
Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸ÑÐ¼Ð¸ Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸
Ð¿ÑÐ¾ÐµÐºÑ Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ñ
Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ¸ÑÑÐµÐ¼Ð°
business process modeling
crm-system
customer relationships
optimization project
information system

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°: ÐÐ¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ Ð½Ð° ÑÐ²ÐµÐ¹Ð½Ð¾Ð¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸.Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð¸Ð»Ð¾ÑÑ Ð²ÑÐ±Ð¾Ñ ÑÐµÑÐµÐ½Ð¸Ñ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ð¸ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ.ÐÐ°Ð´Ð°ÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ:-Â  Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸;-Â  ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ðº Ð±ÑÐ´ÑÑÐµÐ¹ ÑÐ¸ÑÑÐµÐ¼Ðµ;-Â  ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÐºÐ¾Ð¼Ð°Ð½Ð´Ñ, Ð¿Ð»Ð°Ð½Ð° Ð¿ÑÐ¾ÐµÐºÑÐ°, ÐºÑÐ¸ÑÐµÑÐ¸ÐµÐ² Ð¾ÑÐµÐ½ÐºÐ¸ ÐºÐ°ÑÐµÑÑÐ²Ð°, Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¸ÑÐºÐ¾Ð² Ð¸ Ð¾ÑÐµÐ½ÐºÐ° ÑÐµÐ»ÐµÑÐ¾Ð¾Ð±ÑÐ°Ð·Ð½Ð¾ÑÑÐ¸ Ð¾Ð¶Ð¸Ð´Ð°ÐµÐ¼Ð¾Ð³Ð¾ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ.Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ ÑÐ²ÐµÐ¹Ð½Ð¾Ð¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ Â«SEIFINIÂ».ÐÐµÑÐ¾Ð´Ñ: SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¼Ð¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð², Ð´Ð¸Ð°Ð³ÑÐ°Ð¼Ð¼Ð° ÐÐ°Ð½ÑÐ°, ÐÐµÑÐ¾Ð´ Information Economics.ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: - Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸ÐµÐ¼ Ð¼Ð¾Ð´ÐµÐ»ÐµÐ¹ Â«AS ISÂ» Ð¸ Â«TOBEÂ» Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð¸ Ð·Ð°ÑÐµÐ¼ ÑÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ñ Ðº Ð±ÑÐ´ÑÑÐµÐ¹ ÑÐ¸ÑÑÐµÐ¼;- ÑÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð° ÐºÐ¾Ð¼Ð°Ð½Ð´Ð° Ð¿ÑÐ¾ÐµÐºÑÐ°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¸ Ð¸ÑÐ¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»Ð¸ ÐºÐ°Ð¶Ð´Ð¾Ð³Ð¾ ÑÑÐ°Ð¿Ð°, Ð¾ÑÑÑÐµÑÑÐ²Ð»ÐµÐ½Ð¾ ÐºÐ°Ð»ÐµÐ½Ð´Ð°ÑÐ½Ð¾Ðµ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ð¸;- Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÐµÐ»ÐµÑÐ¾Ð¾Ð±ÑÐ°Ð·Ð½Ð¾ÑÑÐ¸ Ð¾Ð¶Ð¸Ð´Ð°ÐµÐ¼Ð¾Ð³Ð¾ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ.ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÑÐµÑÑÑ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ°Ð¼Ð¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ CRM ÑÐ¸ÑÑÐµÐ¼Ñ - ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ðµ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ðµ Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸, Ð¿ÑÐµÐ´Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð´Ð¸ÑÑÐµÑÐµÐ½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÑ ÑÑÐ»ÑÐ³ Ð´Ð»Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ Ð³ÑÑÐ¿Ð¿ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² Ð¸ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð².ÐÑÐ²Ð¾Ð´Ñ. ÐÐ°Ð´Ð°ÑÐ¸ ÐÐÐ  ÑÐµÑÐµÐ½Ñ, ÑÐµÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° Ð¾Ð±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð².
description: Theme of the graduate qualification work of bachelor: Optimization of the CRM system at a sewing enterprise.The purpose of the work ischoice of solution and development of a CRM system optimization project.Tasks of work:- analysis of the enterprise.- formation of requirements for the future system.- formation of a team, project plan, quality assessment criteria, risk analysis and assessment of the feasibility of the expected implementation.Work is performed on the basis of sewing enterprise "SEIFINI".Methods: SWOT analysis, benchmarking, business process modeling, Gantt chart, Information Economics method.The main results of the work: - by building the "AS IS" and "TO BE" models, the main problems are identified and then the requirements for the future systems are formulated.- the project team was formed, the results and executors of each stage were determined, scheduling was carried out.- the feasibility of the expected implementation was assessed.The practical significance of the work is determined the results of the implementation of the CRM system - effective interaction with customers, providing differentiated services for different groups of customers and increasing customer loyalty.Conclusions. The tasks of the thesis have been solved, the goal has been achieved, the scope of the results has been determined.