title: Methodology for determining and improving the competitiveness of Vietnamese coffee industry in the international market through the example of Vinacafe Bien Hoa
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: ÐÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸Ñ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ñ Ð¸ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð²ÑÐµÑÐ½Ð°Ð¼ÑÐºÐ¾Ð¹ ÐºÐ¾ÑÐµÐ¹Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Vinacafe Bien Hoa)
Creators: name: Ð¥Ð¾Ð°Ð½Ð³ Ð¤ÑÐ¾Ð½Ð³ Ð¢Ñ Ð°Ð¾
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: competitiveness
vietnamese coffee
strategic direction
market leadership

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«ÐÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸Ñ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ñ Ð¸ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð²ÑÐµÑÐ½Ð°Ð¼ÑÐºÐ¾Ð¹ ÐºÐ¾ÑÐµÐ¹Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Vinacafe Bien HoaÂ» ÐÑÐ½Ð¾Ð²Ð½Ð¾Ðµ Ð²Ð½Ð¸Ð¼Ð°Ð½Ð¸Ðµ Ð² ÑÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¸ ÑÐ´ÐµÐ»ÑÐµÑÑÑ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¸Ñ ÑÐ°ÐºÑÐ¾ÑÐ¾Ð², Ð²Ð»Ð¸ÑÑÑÐ¸Ñ Ð½Ð° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ Ð²ÑÐµÑÐ½Ð°Ð¼ÑÐºÐ¾Ð³Ð¾ ÐºÐ¾ÑÐµ, Ð¾ÑÐµÐ½ÐºÐµ ÑÑÐ¾Ð²Ð½Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð½Ð° ÑÑÐ½ÐºÐµ Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÐºÐ¾ÑÐµÐ¹Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Vinacafe Bien Hoa. 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description: The subject of the graduate qualification work is âMethodology for determining and improving the competitiveness of Vietnamese coffee industry in the international market through the example of Vinacafe Bien Hoaâ The main focus of this study is to consider factors affecting the competitiveness of Vietnamese coffee, assess the level of competitiveness of businesses in the market and the coffee industryâs competitiveness with a case study of Vinacafe Bien Hoa. Although Vietnam is a country with many favorable conditions for the development of coffee production, the immediate problem is that changing global trends lead to an increasingly popular demand for high-quality coffee products with international standards. Therefore, it is absolutely important to determine and assesss the competitiveness of Vietnamese coffee and provide strategic directions and proposals to improve the competitiveness of the Vietnamese coffee industry in global scale. This study uses basic methods such as synthesis method and statistical analysis to provide an overview of Vietnams coffee industry, assess the industrys competitiveness in the market. Data collected from annual reports, sustainable development reports, financial reports from various sources including the website of the General Department of Vietnam Customs, the General Statistics Office of Vietnam, the International Coffee Organization, Vinacafe Bien Hoa, as well as through sustainable development reports of the Vietnam Coffee-Cocoa Association over the years. Furthermore, the Analytic Hierarchy Process method is also employed to analysis the competitiveness levels of businesses and may combine qualitative and quantitative analysis to select the appropriate competitiveness level for each business based on predefined criteria. The results show that maintaining market leadership and building a strong brand are the leading competitiveness factors that many businesses in the Vietnamese coffee industry achieved. Therefore, this study aims to reflect the competitiveness of Vietnams coffee industry in the international market. The research results are beneficial for investors in managing coffee production and businesses when obtaining accurate strategic directions. Additionally, these results serve as a premise for government and management agencies to pay attention to the coffee industry - a potential industry in Vietnam with promising opportunities for domestic and foreign businesses in both production and business fields. When collecting the data necessary for the work, the search engines Google, Yandex were used. MS Office programmes were used for data processing.