title: ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ Ðº ÐÐÐ Ð¸ ÑÐºÐ¾-ÑÐ¾Ð²Ð°ÑÐ°Ð¼ Ñ ÑÐµÐ»ÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Research of consumer attitudes towards healthy and eco-products in order to develop a promotion strategy
Creators: name: Ð¡Ð¸Ð½Ð¸ÑÑÐ½Ð°, ÐÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
Ð¾ÑÐ¾Ð·Ð½Ð°Ð½Ð½Ð¾Ðµ Ð¿Ð¾ÑÑÐµÐ±Ð»ÐµÐ½Ð¸Ðµ
Ð·Ð´Ð¾ÑÐ¾Ð²ÑÐ¹ Ð¾Ð±ÑÐ°Ð· Ð¶Ð¸Ð·Ð½Ð¸
marketing activities
promotion strategy
retail trade
conscious consumption
healthy lifestyle

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description: The given work is devoted to developing a strategy for promoting healthy lifestyles and eco-products for the Perekrestok supermarket chain, which allows increasing sales and consumer satisfaction, as well as strengthening the companys position in the market. The research set the following goals: - analysis of the results of the production and economic activities of the enterprise; - marketing and competitive analysis of the enterprise; - identification of the main trends in the consumption of healthy lifestyles and eco-products and consumer preferences; - determination of the target audience aimed at a healthy lifestyle and responsible consumption; - development of a set of measures to promote healthy lifestyles and eco-products in Perekrestok stores. - determination of promotion efficiency criteria. The relevance of the topic is due to the fact that as a result of the growing interest of consumers in a healthy lifestyle and the environment, companies tend to adapt to changing consumer preferences, and there is a need to develop an effective promotion strategy. The sources of information were data from official Internet resources and analytical and research agencies. When collecting the data necessary to perform the work, the Google search engine was used. When processing the data, the following were used: Microsoft Word and Microsoft Excel, as well as methods: Porters competition forces analysis, PEST analysis, SWOT analysis, semantic differential method, interviews, desk research.