title: ÐÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÐµÐ³Ð¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÑ ÑÐºÐ¾Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð² Ð¿Ð¾ÑÑÐµÐ´ÑÑÐ²Ð¾Ð¼ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½ ÑÐºÐ¾Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Communication promotion of regional eco-projects by implementing an online eco-platform
Creators: name: ÐÐµÑÑÑÑÐ¸Ð½Ð°, ÐÐ°ÑÐ³Ð°ÑÐ¸ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐºÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ð¹ PR
ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ðµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
Ð¾Ð½Ð»Ð°Ð¹Ð½ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ð°
ÑÐºÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¿ÑÐ¾ÐµÐºÑÑ
Ð¯ÐÐÐ
ecological PR
strategic communications
communication promotion
online platform
environmental projects
YANAO

description: Ð Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÑÑÑÑ Ð°ÑÐ¿ÐµÐºÑÑ ÑÐºÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ PR, Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÑÐ±ÑÐµÐºÑÑ ÑÐºÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐ¸Ð¼ÐµÐ½ÑÐµÐ¼ÑÐµ Ð¸Ð¼Ð¸ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ. ÐÐ¿Ð¸ÑÐ°Ð½ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð¿Ð¾Ð´ÑÐ¾Ð´ Ð² ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸ÑÑ Ð¸ ÐµÐ³Ð¾ Ð²Ð°Ð¶Ð½Ð¾ÑÑÑ Ð² ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾Ð³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸Ð¸. ÐÐ·ÑÑÐµÐ½Ð° Ð²Ð¾Ð²Ð»ÐµÑÐµÐ½Ð½Ð¾ÑÑÑ Ð³ÑÐ°Ð¶Ð´Ð°Ð½ Ð Ð¾ÑÑÐ¸Ð¸ Ð² ÑÐµÑÐµÐ½Ð¸Ðµ ÑÐºÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ñ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¼Ð¾ÑÐ¸Ð²Ð°ÑÐ¸Ñ ÑÑÐ°ÑÑÐ¸Ñ Ð² Ð¿ÑÐ¾ÐµÐºÑÐ°Ñ, Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÑ Ð½Ð° Ð·Ð°Ð±Ð¾ÑÑ Ð¾Ð± Ð¾ÐºÑÑÐ¶Ð°ÑÑÐµÐ¹ ÑÑÐµÐ´Ðµ. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð° ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¯Ð¼Ð°Ð»Ð¾-ÐÐµÐ½ÐµÑÐºÐ¾Ð³Ð¾ ÐÐ Ñ ÑÐ¾ÑÐºÐ¸ Ð·ÑÐµÐ½Ð¸Ñ ÑÐºÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹: ÑÐºÑÐ¿ÐµÑÑÐ½Ð¾Ðµ Ð¸Ð½ÑÐµÑÐ²ÑÑ, ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐºÐ¾Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð² Ð¯ÐÐÐ â ÑÐ´ÐµÐ»Ð°Ð½ Ð²ÑÐ²Ð¾Ð´ Ð¾ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÐ¸ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ ÑÐµÐ³Ð¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÐºÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð¾Ð½Ð»Ð°Ð¹Ð½ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ Ð² ÐºÐ°ÑÐµÑÑÐ²Ðµ ÐºÐ°Ð½Ð°Ð»Ð° ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐºÐ¾Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð² Ð´Ð»Ñ Ð½Ð°ÑÐµÐ»ÐµÐ½Ð¸Ñ Ð¾ÐºÑÑÐ³Ð°. Ð Ð¿Ð¾ÑÐ»ÐµÐ´ÑÑÐ²Ð¸Ð¸, Ð±ÑÐ»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ, Ð¾ÑÐ²ÐµÑÐ°ÑÑÐ°Ñ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÐ¼ Ð·Ð°Ð´Ð°ÑÐ°Ð¼ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ°.
description: In the final qualification work the aspects of ecological PR, the main subjects of ecological communications, as well as the tools used by them are considered. It describes the strategic approach in communications and its importance in the realization of the strategy of sustainable development of the territory. Involvement of Russian citizens in solving environmental problems, as well as motivation to participate in projects aimed at caring for the environment is studied. The strategy of socio-economic development of the Yamalo-Nenets Autonomous Okrug from the point of view of environmental communications was considered. Based on the research conducted: expert interviews, content analysis and analysis of communication activities of environmental projects in the Yamalo-Nenets Autonomous Okrug, it was concluded that it is necessary to create a regional envi-ronmental online platform as a channel for communication promotion of environ-mental projects for the population of the Okrug. Subsequently, the concept of the platform was developed to meet the objectives of the communication project.