title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of a company promotion strategy in social networks
Creators: name: Ð¨Ð°Ð»Ð¾Ð½ÑÐºÐ°Ñ, ÐÐ»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
Ð²ÑÑÑÐ°Ð²Ð¾ÑÐ½Ð°Ñ Ð¾ÑÑÐ°ÑÐ»Ñ
SMM
ÐÐÐ¾Ð½ÑÐ°ÐºÑÐµ
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
strategy
promotion
exhibition industry
VKontakte
social networks

description: Ð¦ÐµÐ»ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÑÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð° Ðº ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð²ÑÑÑÐ°Ð²Ð¾ÑÐ½Ð¾Ð¹ Ð¾ÑÑÐ°ÑÐ»Ð¸. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð¾ÑÑ Ð½Ð° Ð±Ð°Ð·Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«Grand Media ServiceÂ». ÐÑÐ¸ ÑÐ±Ð¾ÑÐµ Ð´Ð°Ð½Ð½ÑÑ, Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÑ Ð´Ð»Ñ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ, Ð±ÑÐ»Ð° Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð° Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²Ð°Ñ ÑÐ¸ÑÑÐµÐ¼Ð° Â«YandexÂ». ÐÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾ÐµÐºÑÐ° Â«ÐÑÑÑÐ°Ð²ÐºÐ° Ðº 100-Ð»ÐµÑÐ¸Ñ Ð³ÑÐ°Ð¶Ð´Ð°Ð½ÑÐºÐ¾Ð¹ Ð°Ð²Ð¸Ð°ÑÐ¸Ð¸ Ð Ð¾ÑÑÐ¸Ð¸Â» Ð²Ð¾ Â«ÐÐÐ¾Ð½ÑÐ°ÐºÑÐµÂ». ÐÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: Ð¾Ð±ÑÐµÐ½Ð°ÑÑÐ½ÑÐµ: ÐºÐ¾Ð½ÑÐµÐ½ÑÐ½ÑÐ¹ Ð¸ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¸ÑÑÐ¾ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð¼ÐµÑÐ¾Ð´, Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ Ð¸ Ð¾Ð±Ð¾Ð±ÑÐµÐ½Ð¸Ðµ ÑÐ²ÐµÐ´ÐµÐ½Ð¸Ð¹, ÑÐ¸Ð½ÑÐµÐ·, Ð¸Ð½Ð´ÑÐºÑÐ¸Ñ, Ð´ÐµÐ´ÑÐºÑÐ¸Ñ; ÑÐ¼Ð¿Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ â Ð¸Ð·Ð¼ÐµÑÐµÐ½Ð¸Ðµ; ÑÐ¿ÐµÑÐ¸ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ â ÑÐºÑÐ¿ÐµÑÑÐ½Ð¾Ðµ Ð¾ÑÐµÐ½Ð¸Ð²Ð°Ð½Ð¸Ðµ. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: â Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¿Ð¾Ð½ÑÑÐ¸Ñ, ÑÐµÐ»Ð¸, Ð·Ð°Ð´Ð°ÑÐ¸ Ð¸ ÑÑÐ°Ð¿Ñ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ SMM Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸; â Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÐºÐ° ÑÑÐ½ÐºÐ° ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÐµÐ¹ Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸; â Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ñ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¾Ð±ÑÐµÐºÑÐ° Ð¸ Ð¿ÑÐµÐ´Ð¼ÐµÑÐ° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ; â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ¾Ð¾Ð±ÑÐµÑÑÐ²Ð° Ð²Ð¾ Â«ÐÐÐ¾Ð½ÑÐ°ÐºÑÐµÂ» Ð´Ð»Ñ Ð¿ÑÐµÐ´Ð¼ÐµÑÐ° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ; â Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½ ÑÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð½ÑÐ¹ Ð¿Ð¾Ð´ÑÐ¾Ð´ Ðº ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ. ÐÐ±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÐÐÐ : Ð² Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸-Ð¾Ð±ÑÐµÐºÑÐ° Ð¸ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐ¸ Ð¼Ð°ÑÑÑÐ°Ð±Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÐµÑÐµÐ½Ð¸Ñ Ð² Ð¿ÑÐ¾ÐµÐºÑÐ°Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ Ð¾ÑÑÐ°ÑÐ»ÐµÐ¹. ÐÐ°ÑÑÐ½Ð°Ñ Ð½Ð¾Ð²Ð¸Ð·Ð½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ â ÑÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð½Ð°Ð»Ð¸ÑÐ¸ÐµÐ¼ ÑÐµÐº-Ð»Ð¸ÑÑÐ° Â«ÐÐ¾ÑÐ¾Ð²Ð½Ð¾ÑÑÑ Ð°ÐºÐºÐ°ÑÐ½ÑÐ° Ðº Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸ÑÂ». ÐÑÐ²Ð¾Ð´Ñ. ÐÐ°Ð´Ð°ÑÐ¸ ÐÐÐ  ÑÐµÑÐµÐ½Ñ, ÑÐµÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° Ð¾Ð±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð². ÐÐ¾Ð»ÑÑÐµÐ½Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¾Ð±Ð»Ð°Ð´Ð°ÑÑ Ð¿ÑÐ¸Ð·Ð½Ð°ÐºÐ°Ð¼Ð¸ Ð½Ð°ÑÑÐ½Ð¾Ð¹ Ð½Ð¾Ð²Ð¸Ð½Ñ. ÐÐ±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ñ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ Ð¸ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ.
description: The aim of the study is to improve the approach to developing a promotion strategy on the example of the exhibition industry. The study was carried out on the basis of the Grand Media Service company. When collecting the data necessary to complete the work, the Yandex search engine was used. Research subject: promotion of the project "Exhibition for the 100th anniversary of Russian civil aviation" in Â«VKontakteÂ». Research methods: general scientific: content and comparative analysis, historical method, study and generalization of information, synthesis, induction, deduction; empirical - measurement; specific - expert assessment. The main results of the study: â identified the basic concepts, goals, objectives and stages of the implementation of SMM in the company; â analytics of the social networks market was carried out and the main trends were identified; â the characteristics of the activity of the object and subject of research are presented; â a strategy for promoting the community on Â«VKontakteÂ» was developed for the subject of the study; â an improved approach to developing a strategy for promoting a company in social networks is presented. Application field: in the activities of the company-object and the possibility of scaling the solution in projects of various industries. The scientific novelty of the study is the improvement of the approach to developing a promotion strategy, which is distinguished by the presence of a checklist "Account readiness for promotion". Conclusions. The tasks of the thesis are solved, the goal is achieved, and the scope of application of the results is determined. The results obtained show signs of scientific novelty. The directions of further research are defined.