title: ÐÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð° Ð¿Ð¾ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð² ÑÐµÑÐ¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÑÑÑÐ¾Ð±ÑÐ°Ð½Ð¸ÐµÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Promotion of an event organization agency on the Internet (on the example of LLC âArtsobranieâ)
Creators: name: ÐÐ½Ð½Ð°Ð³ÑÑÐ±Ð°Ð½Ð¾Ð², Ð Ð¾Ð¼Ð°Ð½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÑÐµÐºÐ»Ð°Ð¼Ð½Ð°Ñ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ
Ð¸Ð½ÑÐµÑÐ½ÐµÑ
event-Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð¾
smm-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
seo
ÐºÐ¾Ð½ÑÐµÐºÑÑÐ½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
ÑÐ°ÑÐ³ÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²Ð°Ñ Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ñ
ÐºÐ»ÑÑÐµÐ²ÑÐµ ÑÐ»Ð¾Ð²Ð°
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
advertising campaign
internet
event-agency
smm-promotion
context advertising
targetied advertising
search optimization
keywords
social networks

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð° ÑÑÑÐ½Ð¾ÑÑÑ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð° Ðº ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¸ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¿Ð¾ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¼Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð° Ð¿Ð¾ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð² ÑÐµÑÐ¸ ÐÐ½ÑÐµÑÐ½ÐµÑ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ°ÐºÐ¸Ñ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² ÐÐ½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° ÐºÐ°Ðº SMM-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ, SEO-Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ñ, ÐºÐ¾Ð½ÑÐµÐºÑÑÐ½Ð°Ñ Ð¸ ÑÐ°ÑÐ³ÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°. Ð Ð°Ð±Ð¾ÑÐ° ÑÐ¾Ð´ÐµÑÐ¶Ð¸Ñ Ð² ÑÐµÐ±Ðµ Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ Ð¾Ð±ÑÐ¸Ñ Ð¿Ð¾Ð½ÑÑÐ¸Ð¹, ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸Ð·ÑÑÑÐ¸Ñ Ð²ÑÑÐµÐ¿ÐµÑÐµÑÐ¸ÑÐ»ÐµÐ½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ. ÐÐ´Ð½Ð¾Ð¹ Ð¸Ð· Ð·Ð°Ð´Ð°Ñ, Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð½Ð¾Ð¹ Ð² ÑÐ¾Ð´Ðµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, ÑÐ²Ð¸Ð»Ð¾ÑÑ Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ ÑÐ°ÑÐ°ÐºÑÐµÑÐ½ÑÑ ÑÐµÑÑ Ð¸ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹, Ð¿ÑÐ¸ÑÑÑÐ¸Ñ ÑÐ°ÐºÐ¾Ð¼Ñ ÐºÐ°Ð½Ð°Ð»Ñ ÑÐ°ÑÐ¿ÑÐ¾ÑÑÑÐ°Ð½ÐµÐ½Ð¸Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸, ÐºÐ°Ðº ÑÐµÑÑ ÐÐ½ÑÐµÑÐ½ÐµÑ. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð¿Ð¾Ð´ÑÐ¾Ð±Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÑÐ½Ð¾ÑÑÐ¸ ÑÐ°ÐºÐ¾Ð³Ð¾ Ð¿Ð¾Ð½ÑÑÐ¸Ñ, ÐºÐ°Ðº ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ Ð² ÐÐ½ÑÐµÑÐ½ÐµÑÐµ, ÑÐ¿Ð¾ÑÐ¾Ð±Ñ Ð¾ÑÐµÐ½ÐºÐ¸ ÐµÐµ ÐºÐ°ÑÐµÑÑÐ²ÐµÐ½Ð½ÑÑ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸Ðº, ÑÑÐµÐ¿ÐµÐ½Ñ ÐµÐµ Ð²Ð»Ð¸ÑÐ½Ð¸Ñ Ð½Ð° ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¸ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² ÐÐ½ÑÐµÑÐ½ÐµÑÐµ. Ð¢Ð°ÐºÐ¶Ðµ Ð² ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð¿Ð¾Ð´ÑÐ¾Ð±Ð½Ð¾ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÐµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÑÑÑÑ Ð¿ÑÐ¸ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð² Ð² ÐÐ½ÑÐµÑÐ½ÐµÑÐµ, Ð¸Ñ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ²Ð° Ð¸ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐºÐ¸. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½ ÑÑÑÑÐºÑÑÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÐ¼Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¿Ð¾ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹, Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ°, ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·. ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ ÑÐ°ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ¾Ð´ÐµÑÐ¶Ð¸Ñ Ð² ÑÐµÐ±Ðµ Ð¿Ð»Ð°Ð½ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÐºÐ¾Ð½ÐºÑÐµÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² ÐÐ½ÑÐµÑÐ½ÐµÑÐµ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð²ÑÐ±ÑÐ°Ð½Ð½Ð¾Ð¹ ÑÐµÐ¼Ð°ÑÐ¸ÐºÐ¸. ÐÑÐ» ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½ Ð±ÑÐ´Ð¶ÐµÑÐ½ÑÐ¹ Ð¿Ð»Ð°Ð½ Ð½Ð° ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¼Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð² ÑÐµÑÐ¸ ÐÐ½ÑÐµÑÐ½ÐµÑ. ÐÐ°ÐºÐ»ÑÑÐ¸ÑÐµÐ»ÑÐ½Ð°Ñ ÑÐ°ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ¾Ð´ÐµÑÐ¶Ð¸Ñ Ð² ÑÐµÐ±Ðµ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ñ, ÐºÐ°ÑÐ°ÑÑÑÑÑÑ PR-Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ Ð½Ð¾ÑÑÑÑÑ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐµÐ»ÑÐ½ÑÐ¹ ÑÐ°ÑÐ°ÐºÑÐµÑ.
description: This research paper discusses the essence of the approach to the development and implementation of the project on advertising promotion of the agency for the organization of events on the Internet based on the use of such Internet marketing tools as SMM-promotion, SEO-optimization, contextual and targeted advertising. The work describes the general concepts characterizing the above promotion methods. One of the objectives of the study was to describe the characteristics and characteristics of the Internet channel. A detailed analysis of the essence of such a concept as the target audience on the Internet, ways to assess its qualitative characteristics, the degree of its influence on the formation and planning of advertising campaign on the Internet has been carried out. The work also covers in detail the various technologies used in the implementation of advertising projects on the Internet, their advantages and disadvantages. Structural analysis of the company under consideration on organization of events, market analysis, competitive analysis was carried out. The practical part of the work contains a plan to develop a specific program of implementation of advertising campaign on the Internet on the example of organization of the selected topic. The budget plan for the implementation of the advertising project was calculated and the effectiveness of measures to promote the organization on the Internet was evaluated. The final part of the work contains information concerning the PR-activity of the company and is of a recommended nature.