Language, narrative and structure of storytelling in museum communication: A diachronic approach
Creators: name: Lazzeretti, Cecilia
Publisher: name: Jan Kochanowski University Press
Year: 2024

description: Contents 7 Josef Schmied, Marina Bondi, Olga Dontcheva-Navratilova, Carmen Pérez-Llantada, Language variation and change in academic writing: Recent trends through globalisation and digitalisation 25 Olga Dontcheva-Navratilova, Academic writing conventions in Czech English-medium linguistics journals: Continuity and change over the last 30 years 55 Marina Bondi, Jessica Jane Nocella, Academic writing conventions in English-medium linguistics journals in Italy: Continuity and change over the last 30 years 89 Marina Ivanova, German English-medium linguistics journal abstracts over the last 30 years: Quantitative and qualitative structural developments 115 Giuliana Diani, Research article abstracts in English and Italian: Generic and cross-linguistic variation over the last 20 years 143 Krystyna Warchał, Concluding sections over 30 years of research writing: The case of a Polish scholar 169 Josef Schmied, Marina Ivanova, English MA theses at a German university before and after the Bologna reform: Comparing global rhetorical structures and stance in Linguistics and Cultural Studies 197 Tereza Guziurová, “The aim of this paper is…”: Frame markers in English as a lingua franca of academic writing 223 Enrique Lafuente Millán, European research project websites and corporate websites: Patterns of evaluation and genre evolution Varia 251 Cecilia Lazzeretti, Language, narrative and structure of story telling in museum communication: A diachronic approach 277 Gloria Mambelli, “It is a long road from sorrow to joy”: Metaphors of happiness and sadness in Late Modern English private correspondence 301 Giulia Rovelli, Towards a historical corpus of Canadian English letters and diaries 325 Ingrid Tieken-Boon van Ostade, Acquiring epistolary literacy in nineteenth-century New England Reviews 357 Michael Skiba, Participial Prepositions and Conjunctions in the History of English, Munich: utzverlag, 2021, 235 pp. (Reviewed by Rafał Molencki, University of Silesia in Katowice, Poland)
description: Storytelling is at the core of museum activities (Bedford 2001), but little attention has been paid to its role in museum communication (MC) from a discourse-analytical perspective. This paper aims to show how narrative has developed as part of MC since the 1970s, appearing in a wide array of museum texts, from press releases to digital genres. Typically, museum storytelling goes hand in hand with evaluative language, lexical markers of affect and forms of non-standard language (emoji). The methodological toolkit for the study is qualitative in focus and draws on frameworks developed for the analysis of museum discourse (Ravelli 2007). The dataset consists of a corpus of museum press releases, dating from 1950 to 2016, and a sample of digital museum texts, dating from 2015 to 2021. The study confirms that MC represents an interesting field for discourse studies, providing a repertoire of innovative practices not only in terms of storytelling techniques, but communication strategies in general.