title: ÐÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð° ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Assessment of the quality of trade service to consumers
Creators: name: ÐÐ»Ð»Ð°ÑÐ²ÐµÑÐ´Ð¸ÐµÐ²Ð°, ÐÐ°ÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ðµ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ðµ
Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ðµ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð²
ÐºÐ°ÑÐµÑÑÐ²Ð¾ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ
Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ
ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ ÐºÐ°ÑÐµÑÑÐ²Ð° ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ
ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
trade service
customer service
quality of service
organization of service
improvement of the quality of trade service
trade enterprise
retail trade

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description: The subject of the graduate qualification work is Â«Assessment of the quality of trade service to consumersÂ». This work is devoted to the assessment of the quality of trade services to consumers and the development of measures to improve the level of service at the trade enterprise in question. In the course of the study, the following tasks were solved: The organizational and legal characteristics of the enterprise are considered. The assessment of the main economic indicators of the enterprise was carried out. The organization of customer service is analyzed. Recommendations have been developed to improve consumer trade services. The economic efficiency of the proposed recommendations has been calculated.In the work, the characteristics of the enterprise were considered, a comprehensive analysis of the company's activities was carried out, the economic and resource potential was assessed. A marketing and competitive analysis of the company's activities was carried out, as a result of which the company's leading positions in the market for the sale of equipment and electronics were revealed. During the study of the organization and quality of service of the enterprise in question, it turned out that consumers are dissatisfied with the quality of service provided, significant shortcomings were identified in the organization of the service process. Based on the identified problems, a set of measures was proposed to improve the quality of customer service. The effectiveness of these measures has been proven by calculating the main economic indicators.