title: ÐÐ½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Tools for evaluating the cost-effectiveness of social media promotion methods
Creators: name: Ð¡Ð°Ð²ÐµÐ½ÐºÐ¾Ð²Ð°, ÐÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ Ð¼ÐµÐ´Ð¸Ð°
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹
Ð°Ð½Ð°Ð»Ð¸Ð· Ð¼Ð¸ÐºÑÐ¾ÑÑÐµÐ´Ñ
Ð°Ð½Ð°Ð»Ð¸Ð· Ð¼Ð°ÐºÑÐ¾ÑÑÐµÐ´Ñ
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸
social media
company promotion
communication efficiency
analysis micro environments analysis
macro environmental analysis
promotion strategy
efficiency evaluation

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description: The object of the research is the real estate agency LLC âMir kvartir - Eliteâ.
The objective of this course work is to identify the effectiveness of the use of the method of promotion of goods and services of the company LLC âMir kvartir - Eliteâ using social networks.
During writing the final work were used methods, such as: analysis of literature and sources, methods of marketing analysis: PEST, SWOT, methods of marketing and economic research.
The first section is devoted to the theoretical foundations of measuring the effectiveness of communications.
In the second section, we analyze the activity of the marketing agency âMir kvartir - Eliteâ.
The third section deals with the development of a methodology for evaluating the effectiveness of communications in the agency âMir kvartir - Eliteâ: analyze and choose the implementation of a tool for evaluating the effectiveness of communications in social networks.
The fourth section assesses the effectiveness of the proposed communication assessment tool.