title: ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¼ÐµÐ´Ð¸Ð°Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼ Ð² ÑÐµÑÐ¸ ÐÐ½ÑÐµÑÐ½ÐµÑ Ð² ÐÐÐ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: A study of the development of media platforms on the Internet in the PRC
Creators: name: Ð¥Ñ ÐÐ¸Ð¸Ð½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼ÐµÐ´Ð¸Ð°Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ð°
Ð²Ð¸Ð´ÐµÐ¾ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ð°
pest-Ð°Ð½Ð°Ð»Ð¸Ð·
swot Ð°Ð½Ð°Ð»Ð¸Ð· Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð¼ÐµÐ´Ð¸Ð° ÐºÐ¾Ð½Ð²ÐµÑÐ³ÐµÐ½ÑÐ¸Ñ
Internet media platform
video platform
pest analysis
swot analysis marketing strategy
media convergence

description: Ð¦ÐµÐ»ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¸ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ Ð¼ÐµÐ´Ð¸Ð°Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼ Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑ Ð² ÐÐÐ  Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ MangoTV. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð¾ÑÑ Ð½Ð° Ð±Ð°Ð·Ðµ Ð°ÐºÑÐ¸Ð¾Ð½ÐµÑÐ½Ð¾Ð³Ð¾ Ð¾Ð±ÑÐµÑÑÐ²Ð° Â«ÐÐ°Ð½Ð³Ð¾ Ð¡ÑÐ¿ÐµÑ ÐÐµÐ´Ð¸Ð°Â». ÐÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: Ð¼ÐµÐ´Ð¸Ð°Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ Ð¸ Ð²Ð¸Ð´ÐµÐ¾ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑ. ÐÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÐºÐ¾Ð½ÑÐµÐ½ÑÐ½ÑÐ¹ Ð¸ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¼ÐµÑÐ¾Ð´ SWOT, Ð¼ÐµÑÐ¾Ð´ PEST. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ. â Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¸ Ð¼ÐµÐ´Ð¸Ð°Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼ Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑ, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ñ Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð²Ð¸Ð´ÐµÐ¾ Ð¼ÐµÐ´Ð¸Ð°Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼ Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑ, Ð¾ÑÐ¾Ð±ÑÐ°Ð½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð²Ð¸Ð´ÐµÐ¾ Ð¼ÐµÐ´Ð¸Ð°Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑ Ð² ÐÐÐ ; â Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½ PEST Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ° Ð²Ð¸Ð´ÐµÐ¾ Ð¼ÐµÐ´Ð¸Ð°Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼ Ð² ÐÐÐ ,Â  ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð¹ ÑÑÐµÐ´Ñ Mango TV, Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½ SWOT Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Mango TV; â Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¸ Ð² Mango TV Ð¸ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¸ Ð¼ÐµÑÐ¾Ð´Ñ Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ Ð½Ð¾Ð²ÑÑ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ Ð´Ð»Ñ Mango TV; â Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½ Ð¿ÑÐ¾Ð³Ð½Ð¾Ð· Ð¾Ð±ÑÐµÐ¼Ð¾Ð² Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð´Ð»Ñ Mango TV, ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸. ÐÐ±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÐÐÐ . Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÐÐÐ  Ð¼Ð¾Ð³ÑÑ Ð±ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ñ Ð² ÐºÐ°ÑÐµÑÑÐ²Ðµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¼ÐµÐ´Ð¸Ð°Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ Mango TV. ÐÐ°ÑÑÐ½Ð¾Ð¹ Ð½Ð¾Ð²Ð¸Ð·Ð½Ð¾Ð¹ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÑÑÑÑ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð¿Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¹ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Mango TV, ÑÑÐ¸ÑÑÐ²Ð°ÑÑÐ¸Ðµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¼ÐµÐ´Ð¸Ð°Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼ Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑ Ð² ÐÐÐ . ÐÑÐ²Ð¾Ð´Ñ. ÐÐ°Ð´Ð°ÑÐ¸ ÐÐÐ  ÑÐµÑÐµÐ½Ñ, ÑÐµÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° Ð¾Ð±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð². ÐÐ¾Ð»ÑÑÐµÐ½Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¾Ð±Ð»Ð°Ð´Ð°ÑÑ Ð¿ÑÐ¸Ð·Ð½Ð°ÐºÐ°Ð¼Ð¸ Ð½Ð°ÑÑÐ½Ð¾Ð¹ Ð½Ð¾Ð²Ð¸Ð½Ñ. ÐÐ±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ñ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ Ð¸ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ.
description: The aim of the study is to develop theoretical and practical recommendations for the development of various media platforms on the Internet in the PRC and the development of recommendations for the company MangoTV. The study was carried out on the basis joint-stock company "Mango Super Media". Research subject: media platforms and video platforms on the Internet. Research methods: content and comparative analysis, SWOT method, PEST method. The main results of the study. â identified the main classifications of online media platforms, determined the classification and development of online video media platforms, selected the main online video media platforms in the PRC; â PEST analysis of video media platforms market in China, financial analysis of Mango TV activity and competitive environment, SWOT analysis of Mango TV activity was completed; â potential consumers of Mango TV were identified; â identified innovations in Mango TV and directions of their development and methods to attract new consumers to Mango TV; â forecast of sales volume for Mango TV was plotted and performance indicators were calculated. Application field. The results of the study can be used as recommendations for the development of the Mango TV media platform. The scientific novelty of the study are proposals for the development of innovations in the company Mango TV Conclusions. The objectives of the thesis were solved, the goal was achieved, the scope of the results was determined. The results have signs of scientific innovation. Prospects and directions for further research are justified.