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title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Methods of promoting online insurance aggregators
Creators: name: Ð§Ð°Ð²ÑÐ¸Ð½Ð¾, ÐÐ½Ð´ÑÐµÐ¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÐÐ½ÑÐµÑÐ½ÐµÑ
Ð°Ð³ÑÐµÐ³Ð°ÑÐ¾Ñ ÑÑÑÐ°Ñ Ð¾Ð²ÑÑ ÑÑÐ»ÑÐ³
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Ð¼ÐµÑÐ¾Ð´Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
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ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ðµ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ²Ð¾
aggregator of insurance services
mediaplan
internet marketing
promotion methods
insurance market
competitive advantage

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description: The title of the master graduate qualification work: âMethods of promoting online insurance aggregatorsâ. The aim of the study is development of an action plan and recommendations for promoting the insurance services aggregator using existing Internet marketing methods that take into account the specifics of the insurance market. Research tasks: - analyze aggregator sites in the context of the insurance market; - to study methods of promotion in the insurance market; - determine the effectiveness of promotion tools in the insurance market; - develop a media plan for an insurance services aggregator. The study was carried out on the basis of LLC âReal Electronic Policyâ Research methods: General scientific research methods were used: evaluating the effectiveness of campaigns, searching and processing secondary information, forecasting, organizational design, visualization. The main results of the study: - revealed the characteristics of the market of aggregators of insurance services; - analysis of market participants in the aggregator of insurance services in the B2B2C segment; - the effectiveness of marketing tools to attract insurance agents and increase the number of sales was determined; - developed a media plan for the aggregator of insurance services; - the effectiveness of the proposed measures to promote the online insurance aggregator has been proven. The scientific novelty of the study is an original approach to assessing the methods of promotion on the market of online - aggregators of insurance services.