title: Ð¡Ð¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¸ Ð¼ÐµÑÐ¾Ð´Ñ Ð¼Ð¾Ð½ÐµÑÐ¸Ð·Ð°ÑÐ¸Ð¸ ÑÐ¸ÑÑÐ¾Ð²ÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð² (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ¾Ð¼Ð¿ÑÑÑÐµÑÐ½ÑÑ Ð¸Ð³Ñ)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Modern means and methods of monetization of digital projects (using the example of computer games)
Creators: name: ÐÐ°Ð»Ð°ÐºÐ¸Ð½, ÐÐ»ÐµÐºÑÐ°Ð½Ð´Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¼Ð¾Ð½ÐµÑÐ¸Ð·Ð°ÑÐ¸Ñ
Ð¼ÐµÑÐ¾Ð´Ñ Ð¼Ð¾Ð½ÐµÑÐ¸Ð·Ð°ÑÐ¸Ð¸
Ð¼Ð¾Ð´ÐµÐ»Ñ pay-to-play
Ð¼Ð¾Ð´ÐµÐ»Ñ free-to-play
game-fi
Ð¾Ð±ÑÐµÐ¼ ÑÑÐ½ÐºÐ° ÐºÐ¾Ð¼Ð¿ÑÑÑÐµÑÐ½ÑÑ Ð¸Ð³Ñ
ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ Ð½Ð° ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ ÐºÐ¾Ð¼Ð¿ÑÑÑÐµÑÐ½ÑÑ Ð¸Ð³Ñ
Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¿ÑÐ¾ÐµÐºÑ
Ð¾ÑÐµÐ½ÐºÐ° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ°
monetization
monetization methods
pay-to-play model
free-to-play model
computer games market volume
trends in the modern computer games market
investment project
evaluation of the economic efficiency of the investment project

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description: The purpose of a work is to conduct a comparative analysis of various monetization models for computer games within the framework of an investment project for creating a computer game and to develop recommendations for using these methods. As part of this final qualifying work, the following tasks were solved: â examined the theoretical foundations of monetization of modern computer games, the concept of monetization, modern methods of monetizing computer games; â analyzed the modern computer games market, considered market participants and their functions, analyzed the structure and volume of the market, considered trends in the modern computer games market; â described an investment project within which it is possible to apply two monetization models. The investment project was calculated, economic efficiency indicators were evaluated, and a comparative analysis of these indicators for various monetization models was carried out. The assessment of the investment attractiveness of the project was carried out using the MS Office (Excel) package. The relevance of the topic is due to the states interest in forming a competitive computer games market in the Russian Federation, as well as the growth in the number of computer game users and the growth of public interest in this area. The sources of information were data from Russian and foreign research literature, official Internet resources, and analytical agencies. The result of the work carried out is recommendations regarding the choice of a monetization model for a digital project, based on the tasks of the developer company.