title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð³Ð¾ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð° Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ Ð¼ÐµÐ´Ð¸Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a strategy for promotion of a marketing agency in social media
Creators: name: ÐÑÐ±ÑÐ¸Ð»Ð¾Ð²Ð°, ÐÐ»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ Ð¼ÐµÐ´Ð¸Ð°
Ð°Ð½Ð°Ð»Ð¸Ð· Ð¼Ð¸ÐºÑÐ¾ÑÑÐµÐ´Ñ
Ð°Ð½Ð°Ð»Ð¸Ð· Ð¼Ð°ÐºÑÐ¾ÑÑÐµÐ´Ñ
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
smm
ÑÐµÐºÐ»Ð°Ð¼Ð½Ð°Ñ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ
promotion of the company
social media
analysis of the micro environment
analysis of the macro environment
promotion strategy
advertising campaign

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐ²Ð»ÑÐµÑÑÑ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ðµ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð¾ Â«Red CarpetÂ».
Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð³Ð¾ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð° Â«Red CarpetÂ» Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ Ð¼ÐµÐ´Ð¸Ð°.
ÐÑÐ»Ð¸ Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½Ñ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ, Ð² ÑÐ¾Ð¼ ÑÐ¸ÑÐ»Ðµ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ Ð¼ÐµÐ´Ð¸Ð°, Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð²Ð½ÐµÑÐ½ÐµÐ¹ Ð¸ Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¹ ÑÑÐµÐ´Ñ. 
ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÑÐ½ÐºÐ° Ð±ÑÐ»Ð¸ Ð²ÑÐ´ÐµÐ»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Â«Red CarpetÂ», ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½Ð° ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð°Ñ Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¿Ð¾ ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ñ Ñ ÐºÐ»ÑÑÐµÐ²ÑÐ¼Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ°Ð¼Ð¸ Ð¸ Ð¾ÑÐµÐ½ÐºÐ° ÐµÑ ÑÐ¸Ð»ÑÐ½ÑÑ Ð¸ ÑÐ»Ð°Ð±ÑÑ ÑÑÐ¾ÑÐ¾Ð½.
ÐÑÐ»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð³Ð¾ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð° Â«Red CarpetÂ» Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ Ð¼ÐµÐ´Ð¸Ð° Ð¸ ÑÑÐµÐ´Ð½ÐµÑÑÐ¾ÑÐ½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð°Ñ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ, ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½ Ð¼ÐµÐ´Ð¸Ð°Ð¿Ð»Ð°Ð½ Ð¸ ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð¿Ð»Ð°Ð½ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½ ÑÐ°ÑÑÐµÑ Ð±ÑÐ´Ð¶ÐµÑÐ° Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹. ÐÑÐ¸Ð²ÐµÐ´ÐµÐ½Ð¾ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÐ¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¸ ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½Ð° Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ.
description: The object of the analysis is the marketing agency Â«Red CarpetÂ».
The purpose of the final qualifying work is to develop a marketing agency âRed Carpetâ in social media.
Analysis of the audit activity of the company, external and internal environment.
The âred carpetâ, which also produces comparative assessments, makes it possible to compete and evaluate strengths and weaknesses.
A strategy was developed to promote the marketing agency âRed Carpetâ and an advertising campaign, a media plan for the advertising campaign was compiled, and a budget for marketing activities was calculated. The reasonable need for the implementation of the proposed measures is given and their effectiveness is calculated.