title: PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð½Ð¾Ð²Ð¾Ð³Ð¾ ÑÐ¾Ð²Ð°ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐ Â«ÐÐÐÐÐÐÐÐ¤Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: PR-promotion of a new product brand (on the example of Â«PCÂ«AQUALIFEÂ» LLC)
Creators: name: Ð Ð¾Ð³ÑÐ»Ð¸Ð½, ÐÐ½ÑÐ¾Ð½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: pr-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ðµ
pr-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
Ð»ÐµÑÐµÐ±Ð½Ð°Ñ Ð²Ð¾Ð´Ð°
pr-Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
pr-support
pr-promotion
medicinal water
pr-activity

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð½Ð¾Ð²Ð¾Ð³Ð¾ ÑÐ¾Ð²Ð°ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð°. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÑÑ Ð¿Ð¾Ð½ÑÑÐ¸Ðµ Ð¸ ÑÐ¾Ð´ÐµÑÐ¶Ð°Ð½Ð¸Ðµ Ð¸ ÑÑÐ°Ð¿Ñ Â«PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸ÑÂ»; ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ; ÐÑÐ¾Ð²ÐµÑÑÐ¸ Ð¾Ð±Ð·Ð¾Ñ ÑÑÐ½ÐºÐ° Ð»ÐµÑÐµÐ±Ð½Ð¾Ð¹ Ð²Ð¾Ð´Ñ; ÐÑÐ¾Ð²ÐµÑÑÐ¸ ÑÐ¸ÑÑÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ÐÐÂ«ÐÐÐÐÐÐÐÐ¤Â»; ÐÐ·ÑÑÐ¸ÑÑ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ðµ PR Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐÐ Â«ÐÐÂ«ÐÐÐÐÐÐÐÐ¤Â»); Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð½Ð¾Ð²Ð¾Ð³Ð¾ ÑÐ¾Ð²Ð°ÑÐ½Ð¾Ð³Ð¾
Ð±ÑÐµÐ½Ð´Ð° LONGAVITA Ð´Ð»Ñ ÐÐÐ Â«ÐÐÂ«ÐÐÐÐÐÐÐÐ¤Â». Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¿Ð¾Ð½ÑÑÐ¸Ðµ Ð¸ ÑÐ¾Ð´ÐµÑÐ¶Ð°Ð½Ð¸Ðµ PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ, Ð¸Ð·ÑÑÐµÐ½Ñ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð½Ð¾Ð²Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° Ð½Ð° ÑÐ¾Ð²Ð°ÑÐ½Ð¾Ð¼ ÑÑÐ½ÐºÐµ, Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð½Ð¾Ð²Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð°, ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÐµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð½Ð¾Ð²ÑÑ ÑÐ¾Ð²Ð°ÑÐ¾Ð² Ð² Ð¾ÑÑÐ»Ð°Ð¹Ð½ Ð¸ Ð¾Ð½Ð»Ð°Ð¹Ð½ ÑÑÐµÐ´Ðµ, Ð´Ð°Ð½Ð° ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð¸ Ð¾ÑÐµÐ½ÐºÐ° Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ÐÐÂ«ÐÐÐÐÐÐÐÐ¤Â», Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð²Ð½ÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¹ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð² Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ PR- Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð½Ð¾Ð²Ð¾Ð³Ð¾ ÑÐ¾Ð²Ð°ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° ÐÐÐ Â«ÐÐÂ«ÐÐÐÐÐÐÐÐ¤Â».
description: Subject of the graduate qualification work is: PR-promotion of a new product brand (on the example of Â«PCÂ«AQUALIFEÂ» LLC) This work is devoted to the development of recommendations for PR promotion of a new product brand. Tasks that were solved during the research: This work is devoted to the development of recommendations for PR promotion of a new product brand. Tasks that were solved during the research: Consider the concept and content and stages of Â«PR-promotionÂ»; Analyze the main methods of PR promotion; Conduct market survey of medicinal waters; Conduct a situational analysis of the activities of the company Â«PCÂ«AQUALIFEÂ»;
 Study the state of PR activities of Â«PCÂ«AQUALIFEÂ» LLC; To provide advice on PR promotion of a new product brand, Â«PCÂ«AQUALIFEÂ» LLC. 
The work was carried out on the basis of Â«PCÂ«AQUALIFEÂ» LLC on the basis of which carried out a situational analysis activities and developed recommendations on PR promotion of a new product brand.
The result was considered the concept and content of PR-promotion, the peculiarities of promotion of the new brand in the commodity market, analyzed the technology promotion of the new brand, describes the various tools the promotion of new products in the offline and online environment, given the characteristics and evaluation of the company Â«PCÂ«AQUALIFEÂ» LLC, conducted competitive analysis, the analysis of the communicative strategies of competitors and developed recommendations on PR promotion of a new product brand, Â«PCÂ«AQUALIFEÂ» LLC.