title: ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ¸ÑÑÐ¾Ð²ÑÑ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ Ð¿ÑÐ¸ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ð¸ Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐ Â«Ð¡Ð»Ð¾ÑÐµÐºÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The use of digital technologies in interaction with customers at the enterprise (using the example of Slotex Group of Companies)
Creators: name: ÐÐ°Ð¹ÐºÐ¸Ð½Ð°, ÐÐ»ÐµÐºÑÐ°Ð½Ð´ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ñ
ÑÐ°Ð±Ð¾ÑÐ° Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸
CRM-ÑÐ¸ÑÑÐµÐ¼Ð°
digitalization
customer service
CRM system

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description: The purpose of the work is a comprehensive analysis of the companys activities and the use of digital technologies when working with clients at the Slotex Group enterprise. To achieve this goal, the following tasks were set and solved: - Study and analysis of theoretical and methodological materials and a literary review of articles; - Definition of the basic concepts of "digitalization"; - Systematization of basic digital technologies; - Identifying the advantages and disadvantages of implementing and using digital solutions; - Analysis of the digital transformation of industry and the sphere of production; - Studying digital technologies when working with clients; - Analysis of the Russian market of CRM systems; - Study and comprehensive analysis of approaches to evaluating the effectiveness of CRM systems implementation; - Description of the characteristics of the activities of Slotex Group; - Analysis of the internal and external environment of Slotex Group; - Description of existing digital technologies for working with clients of Slotex Group. Identification of the need to introduce new digital technologies for customer interaction; - Justification of the effects of the introduction of CRM systems; - Calculation of the economic efficiency of the CRM system implementation at the Slotex enterprise. The topic of the work is relevant because with the spread and development of the digital economy and an increase in the share of companies using digital technologies when working with clients, in order to ensure economic efficiency and maintain competitiveness. The sources of information are the works of domestic and foreign economists, Internet resources, data and information of the Slotex Group of companies, scientific research literature. During the completion of the final qualification work, MS Office package programs were used: MS Excel to assess the economic efficiency of the project, calculate and predict the financial and economic indicators of the enterprise; Google Forms to conduct an expert assessment of the effect of implementing a CRM system at the Slotex enterprise in online mode for the convenience of experts and data analysis.