title: ÐÑÑÐ¸ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÑÑÑÐ¾Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Ways to improve competitiveness construction enterprises
Creators: name: ÐÐ¸ÐºÐ¸ÑÐ¾ÑÐ¾Ð², ÐÐ½Ð°ÑÐ¾Ð»Ð¸Ð¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
ÑÑÑÐ¾Ð¸ÑÐµÐ»ÑÐ½Ð°Ñ Ð¾ÑÑÐ°ÑÐ»Ñ
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description: The object of the research is the construction company Glavstroy (Glavstroy Real Estate LLC). The subject of the research is the competitiveness of the Glavstroy construction company in the market of construction organizations in the Stavropol Territory. The purpose of the graduate qualification work of a master is to develop ways to improve competitiveness for the construction company LLC Glavstroy-Real Estate. According to the results of the competitiveness assessment, the main problems of Glavstroy-Real Estate LLC were highlighted: the organization does not make clear advertising budgets, advertising and promotion are irregular, there are no persons responsible for the PR promotion of construction sites and organizations; the organization in its competitive strategy does not provide for the use of modern Internet promotion tools. To solve the problems, the following measures were proposed: drawing up an advertising budget for Glavstroy-Real Estate LLC; creation of a PR service of Glavstroy-Real Estate LLC, responsible for the implementation of competitive strategy and promotion of the organization on the market; introduction of modern tools for sales growth, competitiveness of the organization and customer loyalty - the use of the social network; installation of modern software.