title: ÐÐ¼Ð½Ð¸ÐºÐ°Ð½Ð°Ð»ÑÐ½Ð¾ÑÑÑ ÐºÐ°Ðº ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð³Ð¾ ÑÐµÑÐ²Ð¸ÑÐ° Ð² ÑÐ¸ÑÑÐµÐ¼Ðµ Ð¿ÑÐ¾Ð´Ð°Ð¶
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Omnichannel as a modern technological instrument of a marketing service in a sales system
Creators: name: ÐÑÐ¾Ð½ÑÐºÐ°Ñ, ÐÐ°ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð¾Ð¼Ð½Ð¸ÐºÐ°Ð½Ð°Ð»ÑÐ½Ð¾ÑÑÑ
Ð¼Ð½Ð¾Ð³Ð¾ÐºÐ°Ð½Ð°Ð»ÑÐ½Ð¾ÑÑÑ
ÑÐ¸ÑÑÐµÐ¼Ð° Ð¿ÑÐ¾Ð´Ð°Ð¶
ÐºÐ°Ð½Ð°Ð»Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
Ð¼Ð°ÑÑ-Ð¼Ð°ÑÐºÐµÑ
omnichannel
multi-channel
sales system
communication channels
mass market

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description: The omnichannel sales model of goods arises as an innovative system of interaction with consumers and is the result of the development of the already traditional multi-channel communications system.The construction of an omnichannel sales model is one of the determining factors in the successful operational and economic activities of the retailer, which allows the organization to adapt to the modern trends of doing business in the mass market segment of casual fashion for a wide range of consumers. In this paper, the basics of the analysis and implementation of an omnichannel structure of interaction with consumers are considered and important features of the functioning of this sales system are taken into account.The result of the work is a set of recommendations and suggestions for the implementation and effective use of the omnichannel structure of sales of goods in the retail segment of clothing items.