title: ÐÐ½Ð°Ð»Ð¸Ð· Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ Ð¿ÑÐ¸ Ð²ÑÐ±Ð¾ÑÐµ "Ð·ÐµÐ»ÐµÐ½ÑÑ " ÑÐ¾Ð²Ð°ÑÐ¾Ð²
title: Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÑÐºÐ°Ñ ÑÐ°Ð±Ð¾ÑÐ°
titleType: Subtitle
Creators: name: ÐÐ°ÑÑÐ°ÐºÐ¾Ð²Ð°, ÐÐ¾Ð»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2016
Subjects: Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹
Ð½Ð°ÑÑÑÐ°Ð»ÑÐ½ÑÐµ ÑÐ¾Ð²Ð°ÑÑ
"Ð·ÐµÐ»ÐµÐ½ÑÐµ" ÑÐ¾Ð²Ð°ÑÑ
consumer behavior
natural products
"green" products

description: ÐÐ±ÑÐµÐ¼ Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ° 65 ÑÑÑÐ°Ð½Ð¸Ñ, Ð¾Ð½ ÑÐ¾Ð´ÐµÑÐ¶Ð¸Ñ 7 ÑÐ¸ÑÑÐ½ÐºÐ¾Ð², 12 ÑÐ°Ð±Ð»Ð¸Ñ, 6 Ð³ÑÐ°ÑÐ¸ÐºÐ¾Ð², 17 Ð¸ÑÑÐ¾ÑÐ½Ð¸ÐºÐ¾Ð² Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ. Ð¦ÐµÐ»ÑÑ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ Ð¿ÑÐ¸ Ð²ÑÐ±Ð¾ÑÐµ Ð½Ð°ÑÑÑÐ°Ð»ÑÐ½ÑÑ ÑÐ¾Ð²Ð°ÑÐ¾Ð². ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ° ÑÐ²Ð»ÑÐµÑÑÑ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½ Ð½Ð°ÑÑÑÐ°Ð»ÑÐ½Ð¾Ð¹ ÐºÐ¾ÑÐ¼ÐµÑÐ¸ÐºÐ¸ Â«ÐÑÐ°Ð³Ð¾ÑÐµÐ½Ð½ÑÐ¹ ÐÐ°ÑÂ». ÐÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ - Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹, Ð²ÑÐ±Ð¸ÑÐ°ÑÑÐ¸Ñ Ð½Ð°ÑÑÑÐ°Ð»ÑÐ½ÑÐµ ÑÐ¾Ð²Ð°ÑÑ. ÐÐ¸Ð¿Ð»Ð¾Ð¼Ð½ÑÐ¹ Ð¿ÑÐ¾ÐµÐºÑ ÑÐ¾ÑÑÐ¾Ð¸Ñ Ð¸Ð· Ð²Ð²ÐµÐ´ÐµÐ½Ð¸Ñ, ÑÑÐµÑ Ð³Ð»Ð°Ð² Ð¸ Ð·Ð°ÐºÐ»ÑÑÐµÐ½Ð¸Ñ. ÐÐ¾ Ð²Ð²ÐµÐ´ÐµÐ½Ð¸Ð¸ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²ÑÐ²Ð°ÐµÑÑÑ Ð°ÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ Ð²ÑÐ±ÑÐ°Ð½Ð½Ð¾Ð¹ ÑÐµÐ¼Ñ, ÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÑÑÑÑÑ ÑÐµÐ»Ñ Ð¸ Ð·Ð°Ð´Ð°ÑÐ¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, ÑÐºÐ°Ð·ÑÐ²Ð°ÐµÑÑÑ Ð¾Ð±ÑÐµÐºÑ Ð¸ Ð¿ÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ. ÐÐµÑÐ²Ð°Ñ Ð³Ð»Ð°Ð²Ð° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð²Ð¾Ð¿ÑÐ¾ÑÐ¾Ð², Ð² Ð½ÐµÐ¹ ÑÐ°ÑÐºÑÑÐ²Ð°ÑÑÑÑ Ð¿ÑÐ¸Ð½ÑÐ¸Ð¿Ñ Ð¸ ÑÐ°ÐºÑÐ¾ÑÑ Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¼ÐµÑÐ¾Ð´Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹. ÐÐ¾ Ð²ÑÐ¾ÑÐ¾Ð¹ Ð³Ð»Ð°Ð²Ðµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾-ÑÐ¾Ð·ÑÐ¹ÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸. ÐÑÐ¾Ð²Ð¾Ð´Ð¸ÑÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ ÐµÐµ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ°. Ð ÑÑÐµÑÑÐµÐ¹ Ð³Ð»Ð°Ð²Ðµ Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸ÑÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ Ð¿ÑÐ¸ Ð²ÑÐ±Ð¾ÑÐµ Ð½Ð°ÑÑÑÐ°Ð»ÑÐ½ÑÑ ÑÐ¾Ð²Ð°ÑÐ¾Ð² Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐÐ Â«ÐÑÐ°Ð³Ð¾ÑÐµÐ½Ð½ÑÐ¹ ÐÐ°ÑÂ». ÐÐ°ÐºÐ»ÑÑÐµÐ½Ð¸Ðµ ÑÐ¾Ð´ÐµÑÐ¶Ð¸Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð²ÑÐ²Ð¾Ð´Ñ Ð¿Ð¾ Ð¿ÑÐ¾Ð´ÐµÐ»Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ.
description: Volume 65 pages degree project, it contains 7 pictures, 12 tables, 6 graphs, 17 literature sources. The aim of this work is the analysis of consumer behavior in the selection of natural products. The object of study of the graduation project is a store of natural cosmetics "Precious gift."Subject of investigation - the behavior of consumers opting for organic products. The degree project consists of an introduction, three chapters and a conclusion.In the introduction the urgency of the chosen theme, formulated the goal and objectives of the study, indicate the object and subject of study. The first chapter is devoted to the study of theoretical issues, it reveals the principles and factors of consumer behavior, as well as the methodological foundations of the study of consumer behavior. The second chapter analyzes the results of financial and economic activity. The analysis of marketing activity of the company and its product range. The third chapter analyzes the consumer behavior in the selection of natural products and the development of measures to improve the efficiency of activity of "Precious gift."Conclusion contains the main conclusions of the work done.