title: ÐÐ°ÑÐºÐµÑÐ¸Ð½Ð³ Ð² ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ð¸ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Marketing role in the development of a trade companyâs commercial activities
Creators: name: ÐÐ°Ð²Ð»Ð¾Ð²Ð°, ÐÑÐµÐ½Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¼ÐµÑÑÐ°Ð½Ð´Ð°Ð¹Ð·Ð¸Ð½Ð³
ÐºÐ¾Ð½Ð²ÐµÑÑÐ¸Ñ
commercial activities
trade
distribution
marketing
merchandising
conversion

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description: The title of the bachelor graduate qualification work: âmarketing role in the development of a trade companyâs commercial activitiesâ. The aim of the graduate qualification workis to develop marketing measures to improve the efficiency of the commercial activities. Tasks of the graduate qualification work: ï­ to determinemethods for the correlation of commercial activities and marketing; ï­ commercialactivities analysis; ï­ to develop measures of marketing improvement in companyâs commercial activities; ï­ evaluate their effectiveness; The graduate qualification work was carried out on the basis LLC Lenta Methods: General scientific research methods were used: content and comparative analysis,SWOT analysis, data collection and processing andmethods for evaluating the effectiveness of projects. The main results of the graduate qualification work: ï­ justified the theory of commercial and marketing activities; ï­ formulated the companyâs problems; ï­ proposed measures to improve marketingincommercial activities; ï­ proofed the effectiveness of the proposed activities. The practical significance of the work is is to objectively evaluate researched companyâs commercial and marketing services and to develop and propose to the companyâs administration a suite of recommendations for current marketing improvement and problems resolution.