title: ÐÐ°ÑÐºÐµÑÐ¸Ð½Ð³ Ð²Ð¿ÐµÑÐ°ÑÐ»ÐµÐ½Ð¸Ð¹ ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾ÑÐ¼ÐµÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÑÐµÐ´Ðµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Experiential marketing as a tool to promote cosmetic products on the internet
Creators: name: Ð¡ÑÑÐµÐ½ÐºÐ¾Ð²Ð°, ÐÐ»ÑÐ³Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÐÐµÐ¹ÑÐ¾Ð½Ð½ÑÐµ ÑÐµÑÐ¸
ÐÑÐºÑÑÑÑÐ²ÐµÐ½Ð½ÑÐ¹ Ð¸Ð½ÑÐµÐ»Ð»ÐµÐºÑ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³ Ð²Ð¿ÐµÑÐ°ÑÐ»ÐµÐ½Ð¸Ð¹
ÑÐ¾Ð±ÑÑÐ²ÐµÐ½Ð½ÑÐµ ÑÐ¾ÑÐ³Ð¾Ð²ÑÐµ Ð¼Ð°ÑÐºÐ¸
ÑÐ¾Ð±ÑÑÐ¸Ð¹Ð½ÑÐ¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
experiental marketing
own brand
event marketing
retail

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description: The purpose of the work is to develop algorithm for promoting private brands of cosmetic products using experience marketing in the Internet environment. The following tasks were solved: - consider the concept and benefits of experiental marketing; - consider ways the company interacts with consumers using experiental marketing; - explore the use of neural networks to create impressive content; - explore the current state of the cosmetics market in Russia; - conduct an analysis of the demand for cosmetic products; - develop an algorithm for promoting your own brand of cosmetic products in the Internet environment using experiental marketing; - develop an algorithm for holding events using experiental marketing to promote Taber Trade LLCâs own brands of skincare cosmetics; - develop a way to evaluate events using experiental marketing. The relevance of the topic is due to the rapid development of digital technologies and the changing dynamics of interaction between brands and audiences, as well as the possibility of influencing the perception of products and creating positive emotions among consumers. The sources of information were data from domestic and foreign scientific research literature, official Internet resources and analytical agencies. When collecting the data necessary for the work, Yandex and Google search engines were used. The following general scientific and special methods of scientific research were used: analysis, synthesis, generalization, classification, graphical method, forecasting method, etc.