title: ÐÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ°Ð¹ÑÐ°, ÐºÐ°Ðº ÑÐ°ÐºÑÐ¾ÑÐ° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Evaluation of the effectiveness of the site as a factor in the competitiveness of the company
Creators: name: ÐÑÐ¿Ð¸ÑÑÐ½, ÐÐ½Ð³ÐµÐ»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÑÐ°ÐºÑÐ¾ÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ ÑÐ°Ð¹ÑÐ° Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÑ
Ð¼ÐµÑÑÐ¸ÐºÐ¸ ÑÐ°Ð¹ÑÐ° Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÑ
ÑÐ°ÐºÑÐ¾ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
Ð¾ÑÐµÐ½ÐºÐ° ÑÐ°Ð¹ÑÐ°
competitiveness factors of the company
efficiency of the hotel site
hotel site metrics
factor analysis
evaluation of the site

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description: The title of the bachelor graduate qualification work: Â«evaluation of the effectiveness of the site as a factor in the competitiveness of the companyÂ». The aim of the graduate qualification work offering recommendations on improving the competitiveness of Sokotel LLC using the site. The information base of the work is based on periodical literature, scientific studies of Russian and foreign scientists, as well as the Internet resources. Tasks of the graduate qualification work: 1. The theoretical foundations of competition, its factors and evaluating the site as one of the factors have been studied. 2. The analysis of competitors of the site of the hotel chain "Sokos hotels" is carried out and its assessment is given in comparison with competitors. 3. The feasibility study and financial analysis of the company. 4. Recommendations have been developed to improve the efficiency of the website of the Sokotel LLC company and, as a result, increase its competitiveness in the hotel business market. The graduate qualification work was carried out on the basis of Sokotel LLC company where significant amount of data was collected. The analysis was carried out on the basis of Sokotel LLC, where a significant part of the data for writing the work was collected. Methods: content and comparative analysis, the method of analogies, factor analysis, web analytics, methods for evaluating the effectiveness of projects, data collection and processing, infographics, finance analysis, expert evaluation processing, classification. The main results of the graduate qualification work: proposal recommendations to improve the technical, visual and SEO indicators of the site and methods for increasing brand awareness and increasing its competitiveness using the site, also proof their efficiency. The practical significance of the work is determined: application of the results of the work in the company's activities.