title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¼Ð°Ð»ÑÑ ÐºÐ¾Ð½ÑÐ°Ð»ÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÑÐ¸ÑÐ¼ Ð² ÑÐµÐ³Ð¸Ð¾Ð½Ð°Ñ
title: Ð¼Ð¾Ð½Ð¾Ð³ÑÐ°ÑÐ¸Ñ
titleType: Subtitle
title: Improvement of the activities of small consulting firms in the regions
Creators: name: ÐÐµÐ³ÑÐµÑÐµÐ²Ð°, ÐÐ¸ÐºÑÐ¾ÑÐ¸Ñ
name: Ð¡Ð¾ÐºÐ¾Ð»Ð¸ÑÑÐ½, ÐÐ»ÐµÐºÑÐ°Ð½Ð´Ñ
name: ÐÐµÐ¾Ð½ÑÑÐµÐ², ÐÐ¼Ð¸ÑÑÐ¸Ð¹
name: ÐÐ²Ð°Ð½Ð¾Ð², ÐÐ°ÐºÑÐ¸Ð¼
name: Ð¡Ð¾ÐºÐ¾Ð»Ð¸ÑÑÐ½Ð°, ÐÐ°ÑÐ°Ð»ÑÑ
Publisher: name: ÐÐÐÐÐ¢ÐÐ¥-ÐÐ ÐÐ¡Ð¡
Year: 2021
Subjects: ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ° Ð Ð¾ÑÑÐ¸Ð¸
ÐºÐ¾Ð½ÑÐ°Ð»ÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ ÑÐ¸ÑÐ¼Ñ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³

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description: The monograph examines the theoretical and methodological aspects of improving the management of marketing activities of small consulting firms. The interrelation of factors in the management of marketing activities in small consulting firms is detailed and their features are determined. This allows us to take into account the specifics and identify urgent problems of the functioning and development of small consulting firms. The principles of marketing implementation for the type of firms under consideration have been determined, which makes it possible to form the main directions for improving the management of marketing activities, taking into account its adaptation to changing market conditions in the Russian economy. The monograph is intended for students, graduate students, teachers of economic specialties of universities, executives of small consulting firms, a wide range of readers interested in the management of marketing activities of small consulting firms.