title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð¸Ð·Ð°Ð¹Ð½-ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ ÑÐµÑÐ¸Ð¸ ÑÐ¸ÑÑÐ¾Ð²ÑÑ Ð¿Ð»Ð°ÐºÐ°ÑÐ¾Ð² Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾-Ð¿ÑÐ¸Ñ Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of a design concept for a series of digital posters based on socio-psychological research
Creators: name: ÐÐ½ÑÐ¾Ð½ÐµÐ½ÐºÐ¾Ð²Ð°, ÐÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐµÑÐ¸Ñ Ð¿Ð»Ð°ÐºÐ°ÑÐ¾Ð²
ÑÐ¸ÑÑÐ¾Ð²ÑÐµ Ð¿Ð»Ð°ÐºÐ°ÑÑ
Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¿ÑÐ¸Ñ Ð¾Ð»Ð¾Ð³Ð¸Ñ ÑÐ²Ð¾ÑÑÐµÑÐºÐ¾Ð¹ Ð»Ð¸ÑÐ½Ð¾ÑÑÐ¸
series of posters
digital posters
visual advertising
digital marketing
psychology of creative personality

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¿ÑÐ¾ÐµÐºÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÐµÑÐ¸Ð¸ ÑÐ¸ÑÑÐ¾Ð²ÑÑ Ð¿Ð»Ð°ÐºÐ°ÑÐ¾Ð² Ñ ÑÐµÐ»ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð° Ð² ÑÐµÑÐ¸ ÐÐ½ÑÐµÑÐ½ÐµÑ. Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÐµÑÐ¸Ð¸ Ð¿Ð»Ð°ÐºÐ°ÑÐ¾Ð² Ñ ÑÑÑÑÐ¾Ð¼ Ð¿ÑÐ¸ÑÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ñ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸. ÐÐ°Ð´Ð°ÑÐ¸: 1. ÐÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾-Ð¿ÑÐ¸ÑÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ ÐºÐ°Ðº Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÑÐµÑÐµÐ½Ð¸Ð¹. 2. ÐÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾-ÐºÑÐ»ÑÑÑÑÐ½Ð¾Ð³Ð¾ ÐºÐ¾Ð½ÑÐµÐºÑÑÐ° Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð³. Ð¡Ð¼Ð¾Ð»ÐµÐ½ÑÐºÐ°. 3. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð´Ð¸Ð·Ð°Ð¹Ð½-ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ ÑÐµÑÐ¸Ð¸ ÑÐ¸ÑÑÐ¾Ð²ÑÑ Ð¿Ð»Ð°ÐºÐ°ÑÐ¾Ð² Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹. 4. Ð¡Ð¾Ð·Ð´Ð°ÑÑ ÑÐµÑÐ¸Ð¹Ð½ÑÐµ ÑÐ¸ÑÑÐ¾Ð²ÑÐµ Ð¿Ð»Ð°ÐºÐ°ÑÑ Ð´Ð»Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð½Ð¾ÑÐ¸ÑÐµÐ»ÐµÐ¹. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð°Ð½Ð¸Ð¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð³ÑÐ°ÑÐ¸ÐºÑ Ð´Ð»Ñ ÑÐ¸ÑÑÐ¾Ð²ÑÑ Ð¿Ð»Ð°ÐºÐ°ÑÐ¾Ð². 5. ÐÐ¾Ð´Ð³Ð¾ÑÐ¾Ð²Ð¸ÑÑ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾-Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ñ Ðº Ð¿ÑÐµÐ·ÐµÐ½ÑÐ°ÑÐ¸Ð¸ ÐÐÐ . ÐÑÐ¸ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ð¸ ÑÐ°Ð±Ð¾ÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½ÑÐµ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ðµ ÑÐµÐ´Ð°ÐºÑÐ¾ÑÑ Ð¸ Ð´Ð¸Ð·Ð°Ð¹Ð½-ÑÐ¸ÑÑÐµÐ¼Ð° Ñ Ð¾ÑÐºÑÑÑÑÐ¼ Ð¸ÑÑÐ¾Ð´Ð½ÑÐ¼ ÐºÐ¾Ð´Ð¾Ð¼.
description: The purpose of the research conducting a study of the psychology of the impact of graphic techniques used in the process of creating a series of posters, and designing a series of posters based on these techniques. This work is devoted to the design of a series of digital posters in order to promote the brand on the Internet. Tasks that were solved during the study: 1. To analyze socio-psychological research as a justification for marketing decisions. 2. To analyze the socio-cultural context on the example of additional education in Smolensk. 3. To develop a design concept for a series of digital posters based on the conducted research. 4. Create serial digital posters for various information media. Develop animated graphics for digital posters. 5. Prepare information and graphic materials for the presentation of the FQW. Software graphic editors and an open source design system were used in the execution of the work.