title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð² ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ Ð¾ÑÑÐ°ÑÐ»Ð¸
title: Ð½Ð°ÑÑÐ½ÑÐ¹ Ð´Ð¾ÐºÐ»Ð°Ð´
titleType: Subtitle
title: Improving the organization of innovation in commercial enterprises
Creators: name: ÐÑÐ¼Ð¸Ð½, ÐÐ¾ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÑÐ¾ÑÐ³Ð¾Ð²Ð°Ñ Ð¾ÑÑÐ°ÑÐ»Ñ
Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ Ð¿ÑÐµÐ¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ñ
Ð¾Ð±ÑÐµÐºÑÑ Ð¸Ð½ÑÐµÐ»Ð»ÐµÐºÑÑÐ°Ð»ÑÐ½Ð¾Ð¹ ÑÐ¾Ð±ÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÐ¸
Ð¼Ð¾Ð´ÐµÐ»Ñ Ð¾ÑÐµÐ½ÐºÐ¸ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»Ð° ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¾Ð±ÑÐµÐºÑÐ¾Ð² Ð¸Ð½ÑÐµÐ»Ð»ÐµÐºÑÑÐ°Ð»ÑÐ½Ð¾Ð¹ ÑÐ¾Ð±ÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÐ¸
trade industry
innovative transformations
intellectual property objects
model for assessing the commercialization potential of intellectual property objects

description: ÐÐ½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ Ð¿ÑÐµÐ¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð½Ðµ ÑÐ¾Ð»ÑÐºÐ¾ Ð¿Ð¾Ð²ÑÑÐ°ÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ, Ð½Ð¾ Ð¸ Ð´Ð°ÑÑ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÑ Ð´Ð»Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ Ð¿Ð¾Ð»ÑÑÐ¸ÑÑ Ð±Ð¾Ð»ÐµÐµ ÐºÐ°ÑÐµÑÑÐ²ÐµÐ½Ð½ÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ Ð¸Ð»Ð¸ ÑÑÐ»ÑÐ³Ñ Ð¿Ð¾ Ð¾Ð¿ÑÐ¸Ð¼Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÐ½Ðµ. ÐÐ¼ÐµÑÑÐµ Ñ ÑÐµÐ¼, Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¹ ÑÐ¾Ð¿ÑÑÐ¶ÐµÐ½Ð¾ Ñ Ð²ÑÑÐ¾ÐºÐ¸Ð¼Ð¸ ÑÐ¸ÑÐºÐ°Ð¼Ð¸ Ð´Ð»Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ, Ð¿Ð¾ÑÑÐ¾Ð¼Ñ Ð¾Ð´Ð½Ð¾Ð¹ Ð¸Ð· Ð²Ð°Ð¶Ð½ÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼, ÑÑÐ¾ÑÑÐ¸Ñ Ð¿ÐµÑÐµÐ´ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½ÑÐ¼Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸ÑÐ¼Ð¸ â Ð¾ÑÐ²Ð¾ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾ÑÑÐ²Ð½ÑÑ, Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð±Ñ Ð¾ÑÐ³Ð°Ð½Ð¸ÑÐ½Ð¾ ÑÐ¾ÑÐµÑÐ°Ð»Ð¸ÑÑ Ñ ÑÑÑÐµÑÑÐ²ÑÑÑÐµÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ-ÑÑÐµÐ´Ð¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸. Ð¡Ð¾Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð´Ð¾Ð»Ð¶Ð½Ñ Ð±ÑÑÑ ÑÐ¾Ð·Ð´Ð°Ð½Ñ Ð¿Ð¾Ð´ ÐºÐ¾Ð½ÐºÑÐµÑÐ½ÑÐµ Ð·Ð°Ð¿ÑÐ¾ÑÑ ÑÑÐ½ÐºÐ°, ÑÑÐ¸ÑÑÐ²Ð°ÑÑ ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÑ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ð° Ð¸ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐµ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ â Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð². ÐÐ°ÑÑÐ½Ð¾-ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿ÑÐµÐ´Ð»Ð°Ð³Ð°ÐµÑ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½ÑÐµ Ð¿ÑÑÐ¸ ÑÐµÑÐµÐ½Ð¸Ñ Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ñ Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÑ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð¸ Ð¼ÐµÑÐ¾Ð´Ñ Ð¾ÑÐµÐ½ÐºÐ¸ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»Ð° Ð¾Ð±ÑÐµÐºÑÐ¾Ð² Ð¸Ð½ÑÐµÐ»Ð»ÐµÐºÑÑÐ°Ð»ÑÐ½Ð¾Ð¹ ÑÐ¾Ð±ÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÐ¸. ÐÐ±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð° Ð²Ð°Ð¶Ð½Ð¾ÑÑÑ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ°Ðº Ð´Ð»Ñ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ ÑÑÐµÑÑ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ¸, ÑÐ°Ðº Ð¸ Ð½Ðµ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹, Ð² ÑÐ¾Ð¼ ÑÐ¸ÑÐ»Ðµ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ Ð¾ÑÑÐ°ÑÐ»Ð¸. ÐÑÑÐ²Ð»ÐµÐ½Ñ ÑÐ°ÐºÑÐ¾ÑÑ, Ð¾ÐºÐ°Ð·ÑÐ²Ð°ÑÑÐ¸Ðµ Ð½Ð°Ð¸Ð±Ð¾Ð»ÑÑÐµÐµ Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ Ð½Ð° Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð°ÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ Ð¾ÑÑÐ°ÑÐ»Ð¸. Ð¡ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½ ÑÐ°Ð½Ð¶Ð¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÐ¹ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹, Ð¾ÐºÐ°Ð·ÑÐ²Ð°ÑÑÐ¸Ñ Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ Ð½Ð° ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð¾Ð±ÑÐµÐºÑÐ¾Ð² Ð¸Ð½ÑÐµÐ»Ð»ÐµÐºÑÑÐ°Ð»ÑÐ½Ð¾Ð¹ ÑÐ¾Ð±ÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÐ¸. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° Ð½ÐµÑÐµÑÐºÐ¾-Ð¼Ð½Ð¾Ð¶ÐµÑÑÐ²ÐµÐ½Ð½Ð°Ñ Ð¼Ð¾Ð´ÐµÐ»Ñ Ð¾ÑÐµÐ½ÐºÐ¸ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»Ð° ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¾Ð±ÑÐµÐºÑÐ¾Ð² Ð¸Ð½ÑÐµÐ»Ð»ÐµÐºÑÑÐ°Ð»ÑÐ½Ð¾Ð¹ ÑÐ¾Ð±ÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÐ¸. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÑÐ¸ÑÑÐµÐ¼Ð° Ð¾ÑÐµÐ½ÐºÐ¸ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»Ð° ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¾Ð±ÑÐµÐºÑÐ¾Ð² Ð¸Ð½ÑÐµÐ»Ð»ÐµÐºÑÑÐ°Ð»ÑÐ½Ð¾Ð¹ ÑÐ¾Ð±ÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÐ¸. ÐÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ð¼ÐµÑÐ¾Ð´Ð¸ÑÐµÑÐºÐ¸Ðµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»Ð° ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¾Ð±ÑÐµÐºÑÐ¾Ð² Ð¸Ð½ÑÐµÐ»Ð»ÐµÐºÑÑÐ°Ð»ÑÐ½Ð¾Ð¹ ÑÐ¾Ð±ÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÐ¸.
description: Innovative transformations not only increase the competitiveness of the enterprise, but also provide an opportunity for consumers to get better products or services at the best price. At the same time, the introduction of innovations is associated with high risks for the enterprise; therefore, one of the important problems facing domestic enterprises is the development of breakthrough, innovative technologies that would organically combine with the existing business environment of the organization. Accordingly, innovative developments should be created for specific market demands, taking into account the specifics of production and the financial capabilities of enterprises - potential customers. Scientific-qualification work offers possible solutions to this problem. In the work, theoretical provisions and methods for assessing the commercial potential of intellectual property are studied and developed. The importance of innovative activity both for the manufacturing sector of the economy and non-manufacturing, including the trade sector, is substantiated. The factors that have the greatest impact on the innovative activity of enterprises in the trading industry are identified. A ranked set of indicators has been formed that affect the commercialization of intellectual property. A fuzzy-plural model for assessing the commercialization potential of intellectual property has been developed. A system for assessing the potential for the commercialization of intellectual property has been developed. Methodological recommendations on increasing the potential for the commercialization of intellectual property are proposed.