title: ÐÐ»Ð¾Ð±Ð°Ð»ÑÐ½ÑÐµ Ð²ÑÐ·Ð¾Ð²Ñ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ ÑÑÐ½ÐºÐ¾Ð². Ð¢. 2., Ð¦Ð¸ÑÑÐ¾Ð²Ð°Ñ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ¸ Ð¸ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ: ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸, Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¸ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
title: ÐºÐ¾Ð»Ð»ÐµÐºÑÐ¸Ð²Ð½Ð°Ñ Ð¼Ð¾Ð½Ð¾Ð³ÑÐ°ÑÐ¸Ñ
titleType: Subtitle
title: Global Challenges of Digital Transformation of Markets. Vol. 2. Digital transformation of economy and management: strategies, tools and technologies
Creators: name: ÐÐ±Ð´ÑÑÐ°Ð»Ð¸Ð»Ð¾Ð²Ð°, ÐÐ°Ð¹Ð»Ð¾
name: ÐÐ½ÑÐ¸Ð¿Ð¾Ð², Ð¡ÐµÑÐ³ÐµÐ¹
name: ÐÑÐ¾Ð½Ð¸ÑÐºÐ¸Ð½Ð°, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
name: ÐÑÐµÐ¿ÐºÐ¾Ð², ÐÐ³Ð¾ÑÑ
name: ÐÐ°Ð±Ð°ÑÐ½, ÐÐµÑÐ¸
name: ÐÐ°Ð´Ð¾ÐºÐ¸Ð½, ÐÐ»ÐµÐ³
name: ÐÐ°ÑÑÐµÐ³ÑÐ½, ÐÐ°Ð¸ÑÐ°
name: ÐÐ°ÑÑÐºÐ¸Ð½, Ð¡ÐµÑÐ³ÐµÐ¹
name: ÐÐ°ÑÐ°ÑÐµÐ², ÐÐ»Ð°Ð´Ð¸Ð¼Ð¸Ñ
name: ÐÐµÐ»ÑÐºÐ¾Ð²Ð°, ÐÐ°ÑÐ°Ð»Ð¸Ñ
name: ÐÐ¾Ð¶ÑÐº, Ð¡Ð²ÐµÑÐ»Ð°Ð½Ð°
name: ÐÐ°Ð»ÐµÐ±Ð½Ð¸ÐºÐ¾Ð²Ð°, ÐÐ°ÑÐ°Ð»ÑÑ
name: ÐÐ°Ð½ ÐÑÐ½ÑÐºÐ°Ð¹
name: ÐÐ°Ð½ Ð®Ñ
name: ÐÐ°ÑÐºÐµÐ²Ð¸Ñ, ÐÐ°ÑÐ°Ð»ÑÑ
name: ÐÐ´Ð¾Ð²Ð¸Ð½Ð°, ÐÐ»ÐµÐ½Ð°
name: ÐÐ¾Ð»Ð¾Ð²ÐºÐ¸Ð½Ð°, Ð¡Ð²ÐµÑÐ»Ð°Ð½Ð°
name: ÐÐ¾Ð»ÑÐ±, ÐÐ²Ð°Ð½
name: ÐÐ¼Ð¸ÑÑÐ¸ÐµÐ²Ð°, ÐÐ°ÑÐ¸Ð½Ð°
name: ÐÑÐ±Ð¾Ð»Ð°Ð·Ð¾Ð², ÐÐ¸ÐºÑÐ¾Ñ
name: ÐÐµÑÐµÐ»Ð¾, ÐÐ½Ð°ÑÐ¾Ð»Ð¸Ð¹
name: ÐÐ¸Ð»Ð¸Ð½ÐºÐ¾Ð²Ð°, ÐÑÐ¸Ð½Ð°
name: ÐÐ°ÑÐµÐ½ÐºÐ¾, ÐÐ¸Ð»ÐµÐ½Ð°
name: ÐÐ°ÑÐ°ÑÐ¾Ð²Ð°, Ð®Ð»Ð¸Ñ
name: ÐÐ¸Ð½ÑÐµÐ½ÐºÐ¾, ÐÐ»Ð°Ð´Ð¸Ð¼Ð¸Ñ
name: ÐÐ²Ð°Ð½Ð¾Ð², ÐÐ»ÐµÐºÑÐ°Ð½Ð´Ñ
name: ÐÐ»ÑÐ¸Ð½Ð°, ÐÑÐ¸Ð½Ð°
name: ÐÐ°Ð¿ÑÑÑÐ¸Ð½Ð°, ÐÑÐ¸Ð½Ð°
name: ÐÐ°ÑÐ¼Ð°Ð½Ð¾Ð²Ð°, ÐÐ½Ð½Ð°
name: ÐÐ°ÑÐ¿Ð¾Ð², ÐÐ¼Ð¸ÑÑÐ¸Ð¹
name: ÐÐ¾Ð²Ð°Ð»Ð¸Ðº, ÐÐ°ÑÐ¸ÑÐ°
name: ÐÐ¾Ð·Ð»Ð¾Ð²Ð°, ÐÑÐ»Ð»Ð¸
name: ÐÐ¾ÑÑÐ°Ð³Ð¸Ð½Ð°, ÐÐ»ÐµÐ½Ð°
name: ÐÐ¾ÑÐ»ÑÑÐ¾Ð², ÐÐ²Ð°Ð½
name: ÐÑÐ°ÑÐ½Ð¾Ð², ÐÐ»ÐµÐºÑ
name: ÐÑÐµÐ½Ð¾ÑÐ¾Ð½ÑÐ¾Ð²Ð°, Ð¢Ð°ÑÑÑÐ½Ð°
name: ÐÑÐ´ÑÑÐ²ÑÐµÐ²Ð°, Ð¡Ð²ÐµÑÐ»Ð°Ð½Ð°
name: ÐÑÐ»Ð¸Ð±Ð°Ð½Ð¾Ð²Ð°, ÐÐ°Ð»ÐµÑÐ¸Ñ
name: ÐÑÐ¿ÑÐ¸ÑÐ½Ð¾Ð²Ð°, ÐÐ°ÑÐ¸Ñ
name: ÐÑÑÐ¾ÑÐºÐ¸Ð½Ð°, ÐÐ½Ð½Ð°
name: ÐÐ°Ð²ÑÐºÐ°Ñ, ÐÑÐ¸ÑÑÐ¸Ð½Ð°
name: ÐÐ¾Ð±Ð¾Ð²Ð°, ÐÐ»ÐµÐ½Ð°
name: ÐÑÐºÐ¸Ð½Ð°, ÐÐ»ÑÐ³Ð°
name: ÐÐ°ÑÐ»Ð¾Ð²Ð°, Ð¢Ð°ÑÑÑÐ½Ð°
name: ÐÐ¸Ð»ÑÑÐºÐ°Ñ, ÐÐ»ÐµÐ½Ð°
name: ÐÐ¸ÑÑÑÐ¸Ð½, ÐÐ»ÐµÐ±
name: ÐÐ¾ÑÐ¾Ð·Ð¾Ð²Ð°, ÐÐ°ÑÐ¸Ð½Ð°
name: ÐÐ°ÑÐ¼Ð¾Ð²Ð°, ÐÐ»ÑÐ³Ð°
name: ÐÐ»ÐµÑÐ½Ð¾Ð²Ð¸Ñ, Ð¯Ð½Ð¸Ñ
name: ÐÐ¼Ð°ÑÐ¾Ð²Ð°, ÐÐ°ÑÐ°Ð»ÑÑ
name: ÐÑÑÑÐ¸Ð½, Ð¡ÐµÑÐ³ÐµÐ¹
name: ÐÐ°Ð³ÑÑÑÐºÐ°Ñ, ÐÐ°ÑÐ¸Ñ
name: ÐÐ°Ð½ÑÐµÐ»ÐµÐµÐ², ÐÐ¸ÑÐ°Ð¸Ð»
name: ÐÐµÑÑÐ°ÑÐµÐ²Ð°, ÐÐ»ÐµÐ½Ð°
name: ÐÐ»ÐµÑÐ½ÐµÐ²Ð°, ÐÐ°ÑÐ°Ð»ÑÑ
name: ÐÐ¾Ð¿Ð¾Ð²Ð°, ÐÐ»Ð»Ð°
name: ÐÐ¾Ð¿Ð¾Ð²Ð°, ÐÐ»ÑÐ³Ð°
name: Ð Ð°Ð·ÑÐ¼Ð¾Ð²Ð°, Ð¡Ð²ÐµÑÐ»Ð°Ð½Ð°
name: Ð¡ÐµÑÐ³ÐµÐµÐ², Ð¡ÐµÑÐ³ÐµÐ¹
name: Ð¡ÐµÑÐ°Ñ ÐÑÐ¼Ð°Ð½Ð´Ð¾ ÐÑÐ½ÐµÑ Ð­ÑÐºÐ¸Ð²ÐµÐ»Ñ
name: Ð¢Ð¾ÑÐ¾ÑÑÐ½, ÐÐ»ÐµÐ½Ð°
name: Ð¢ÑÐ¾Ñ, Ð¢Ð°ÑÑÑÐ½Ð°
name: Ð¤ÐµÐ´Ð¾ÑÐ¾Ð²Ð°, ÐÐ°Ð»Ð¸Ð½Ð°
name: Ð¤ÐµÐ»Ð¸ÐºÑ, ÐÐ¾Ð°Ð¾
name: Ð¥Ð¾Ð´ÑÑÐµÐ², ÐÐ»Ð°Ð´Ð¸Ð¼Ð¸Ñ
name: Ð¦ÑÐºÐ°Ð½Ð¾Ð²Ð°, ÐÐ»ÑÐ³Ð°
name: Ð§ÐµÑÐ½Ð¾Ð³Ð¾ÑÑÐºÐ¸Ð¹, Ð¡ÐµÑÐ³ÐµÐ¹
name: Ð§Ð¶Ð°Ð½ ÐÑÐ¹ÑÐ¸Ð½
name: Ð¨Ð°ÑÐ°ÑÐ¸Ð½Ð°, ÐÐ°ÑÐ¸ÑÐ°
name: Ð¨ÐµÑÑÐ°ÐºÐ¾Ð²Ð°, ÐÐ»ÐµÐºÑÐ°Ð½Ð´ÑÐ°
name: Ð¨Ð¸Ð½ÐºÐµÐ²Ð¸Ñ, ÐÐ»ÐµÐºÑÐµÐ¹
name: Ð¨Ð¸ÑÐºÐ¸Ð½, ÐÐ¸ÐºÑÐ¾Ñ
name: Ð¯ÑÐ¸Ð½, Ð¡ÐµÑÐ³ÐµÐ¹
name: Chernoivanova, Anna
name: Dovganeva, Yulia
name: Samrat Ray
name: Druzhinin, Andrey
name: Ergunova, Olga
name: Kharlamova, Tatyana
name: Korchagina, Elena
name: Kornev, Pavel
name: Mustafina, Alisa
name: Sharma, Neeta Raj
name: Pirogova, Oksana
name: Kumar, Rohan
name: Widiastuti Tuti
name: Xia, Zhang
Publisher: name: ÐÐÐÐÐ¢ÐÐ¥-ÐÐ ÐÐ¡Ð¡
Year: 2023
Subjects: ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸
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description: Ð Ð¼Ð¾Ð½Ð¾Ð³ÑÐ°ÑÐ¸Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð°ÐºÑÑÐ°Ð»ÑÐ½ÑÐµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ, ÑÐ²ÑÐ·Ð°Ð½Ð½ÑÐµ Ñ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½ÑÐ¼ Ð°Ð½Ð°Ð»Ð¸Ð·Ð¾Ð¼ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ Ð²ÑÐ·Ð¾Ð²Ð¾Ð² Ð¸ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð² ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð² ÑÐ¿Ð¾ÑÑ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ¸ Ð¸ Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½ÑÐ°. ÐÐ¾ÐºÐ°Ð·Ð°Ð½Ð° ÑÐ¾Ð»Ñ ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð² Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¾Ð¼ Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ð¸ Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ Ð¿ÑÐ¾ÑÐµÑÑÐ°Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð² ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ð¼ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ðµ Ð² ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ ÑÑÐ»Ð¾Ð²Ð¸ÑÑ ÑÐ¾Ð·ÑÐ¹ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¾ Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð½Ð° ÑÐ»ÑÑÑÐµÐ½Ð¸Ðµ ÐºÐ°ÑÐµÑÑÐ²Ð° Ð¶Ð¸Ð·Ð½Ð¸ Ð½Ð°ÑÐµÐ»ÐµÐ½Ð¸Ñ, Ð²ÐºÐ»ÑÑÐ°Ñ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð² ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ Ð°ÑÐ¿ÐµÐºÑÐ°Ñ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ Ð¶Ð¸Ð·Ð½Ð¸. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ ÑÐµÑÐ½Ð¸ÐºÐ¸, ÑÐ¿Ð¾ÑÐ¾Ð±ÑÑÐ²ÑÑÑÐ¸Ðµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð¼Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐµÐ´Ñ. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð²Ð¾Ð¿ÑÐ¾ÑÑ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½ÑÐ¼Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸ÑÐ¼Ð¸ Ð¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸ÑÐ¼Ð¸ Ð² ÐºÐ¾Ð½ÑÐµÐºÑÑÐµ ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ð¸, ÑÐ¸ÑÑÐµÐ¼Ð½Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð° ÑÐ¸ÑÑÐ¾Ð²Ð°Ñ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ñ Ð² ÐºÐ»ÑÑÐµÐ²ÑÑ Ð¾ÑÑÐ°ÑÐ»ÑÑ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ¸. ÐÐ¾Ð½Ð¾Ð³ÑÐ°ÑÐ¸Ñ Ð°Ð´ÑÐµÑÐ¾Ð²Ð°Ð½Ð° Ð°ÐºÐ°Ð´ÐµÐ¼Ð¸ÑÐµÑÐºÐ¾Ð¼Ñ ÑÐ¾Ð¾Ð±ÑÐµÑÑÐ²Ñ, Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð¸ÑÐµÐ»ÑÐ¼ ÑÐµÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ ÑÐµÐºÑÐ¾ÑÐ° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ¸, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÑÑÐ´ÐµÐ½ÑÐ°Ð¼, Ð¾Ð±ÑÑÐ°ÑÑÐ¸Ð¼ÑÑ Ð¿Ð¾ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð°Ð¼ Ð²ÑÑÑÐµÐ³Ð¾ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð²ÑÐ¾Ð´ÑÑÐ¸Ñ Ð² ÑÐºÑÑÐ¿Ð½ÐµÐ½Ð½ÑÑ Ð³ÑÑÐ¿Ð¿Ñ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ð¹ Ð¿Ð¾Ð´Ð³Ð¾ÑÐ¾Ð²ÐºÐ¸ 38.00.00 Â«Ð­ÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ° Ð¸ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸ÐµÂ», Ð¸ Ð°ÑÐ¿Ð¸ÑÐ°Ð½ÑÐ°Ð¼ Ð¿Ð¾ Ð½Ð°ÑÑÐ½ÑÐ¼ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾ÑÑÑÐ¼ 5.2.3 Â«Ð ÐµÐ³Ð¸Ð¾Ð½Ð°Ð»ÑÐ½Ð°Ñ Ð¸ Ð¾ÑÑÐ°ÑÐ»ÐµÐ²Ð°Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ°Â» Ð¸ 5.2.6 Â«ÐÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½ÑÂ».
description: The monograph discusses actual problems associated with a comprehensive analysis of modern challenges and management prospects in the era of digital transformation of the economy and management. The role of digitalization in consumer behavior and marketing processes, as well as in strategic marketing in modern economic conditions is shown. The impact of digitalization on improving the quality of life of the population has been studied, including an analysis of the processes of digital transformation in various aspects of social life. Methods and techniques that contribute to effective management in a digital environment are considered. The issues of management of industrial enterprises and organizations in the context of digitalization are analyzed. Digital transformation in key sectors of the economy is systematically studied. The monograph is addressed to the academic community, representatives of real sector of the economy, as well as students studying in higher education programs included in the enlarged group of training areas 38.00.00 âEconomics and Managementâ, and graduate students in scientific specialties 5.2.3 âRegional and sectoral economicsâ and 5.2.6 âManagementâ.