title: ÐÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð°Ñ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð°Ñ Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑ Ð² ÑÐ¸ÑÑÐµÐ¼Ðµ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÐµÐ¹
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Corporate social responsibility in the management system of the international company
Creators: name: Ð¡Ð°Ð¹ÐºÐ¾, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð°Ñ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð°Ñ Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑ
Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð°Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ
Ð·Ð°Ð¸Ð½ÑÐµÑÐµÑÐ¾Ð²Ð°Ð½Ð½ÑÐµ ÑÑÐ¾ÑÐ¾Ð½Ñ
corporate social responsibility
international company
stakeholders

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð½Ð°ÑÑÐ½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÐÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ Coca-Cola HBC Ð Ð¾ÑÑÐ¸Ñ. Ð¦ÐµÐ»ÑÑ Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð½Ð°ÑÑÐ½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð¸ Ð¿ÑÐ¸Ð½ÑÐ¸Ð¿Ð¾Ð² Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¹ Ð¸ Ð²Ð½ÐµÑÐ½ÐµÐ¹ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð¾Ð¹ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÐ¸, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ ÐµÐµ Ð¼ÐµÑÐ°Ð½Ð¸Ð·Ð¼Ð¾Ð² Ð² ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ð¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸ÐµÐ¹. Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ Ð¿Ð¾Ð½ÑÑÐ¸Ñ ÐÐ¡Ð, Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÐµÐµ Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð¸ ÑÐ¾ÑÐ¼Ñ, Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð¸ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸. ÐÑÐ¾Ð±Ð¾Ðµ Ð²Ð½Ð¸Ð¼Ð°Ð½Ð¸Ðµ ÑÐ´ÐµÐ»ÑÐ»Ð¾ÑÑ Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ð¼ Ð¸ Ð²Ð½ÐµÑÐ½Ð¸Ð¼ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð°Ð¼ ÐÐ¡Ð, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÐ°Ð»Ð¸Ð·ÑÑÑÑÑ ÐÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÐµÐ¹ Coca-Cola HBC Ð Ð¾ÑÑÐ¸Ñ Ð¸ Ð¾ÐºÐ°Ð·ÑÐ²Ð°ÑÑ Ð²Ð¾Ð·Ð´ÐµÐ¹ÑÑÐ²Ð¸Ðµ Ð½Ð° Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ñ Ð¸ Ð²Ð½ÐµÑÐ½Ð¸Ñ ÑÑÐµÐ¹ÐºÑÐ¾Ð»Ð´ÐµÑÐ¾Ð². ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ ÑÐµÐ»ÐµÐ¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð±ÑÐ»Ð¸ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ ÐÐ¡Ð, ÑÐ°ÐºÐ¸Ðµ ÐºÐ°Ðº ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¸, Ð¾ÐºÐ°Ð·ÑÐ²Ð°ÑÑÐ¸Ðµ Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ Ð½Ð° ÑÐ¸ÑÑÐµÐ¼Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÐÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÐµÐ¹. Ð ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¾ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¾ Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ ÐÐ¡Ð Ð½Ð° ÑÑÐ¾Ð²ÐµÐ½Ñ Ð²Ð¾Ð²Ð»ÐµÑÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ¾Ð² Ð² ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ñ Ð¸ Ð²Ð½ÐµÑÐ½Ð¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð², Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿Ð¾Ð´ÑÐ²ÐµÑÐ¶Ð´ÐµÐ½Ð° Ð¾ÑÐ½Ð¾Ð²Ð½Ð°Ñ Ð³Ð¸Ð¿Ð¾ÑÐµÐ·Ð°: ÐÐ½ÐµÐ´ÑÐµÐ½Ð¸Ðµ ÑÐ¸ÑÑÐµÐ¼Ñ ÐÐ¡Ð Ð²Ð»Ð¸ÑÐµÑ Ð½Ð° ÑÐ¸ÑÑÐµÐ¼Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÐµÐ¹. ÐÐ°Ðº Ð¸ÑÐ¾Ð³, Ð±ÑÐ»Ð¸ ÑÐ´ÐµÐ»Ð°Ð½Ñ Ð²ÑÐ²Ð¾Ð´Ñ Ð¾ ÑÐ¾Ð»Ð¸ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð¾Ð¹ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð² ÑÐ¸ÑÑÐµÐ¼Ðµ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÐµÐ¹.
description: The object of the research is Coca-Cola HBC Russia. The purpose of this research is to analyze the tools and principles of internal and external corporate social responsibility, as well as the formation of recommendations for the use of its mechanisms in the management of the organization. In the process of studying the concept of CSR, its models and forms, basic concepts and tools for implementation were considered. Special attention was paid to internal and external CSR programs that are implemented by Coca-Cola HBC Russia and have an impact on internal and external stakeholders. Based on the objectives of the company, CSR tools, such as social investments that influence the Company's management system, were identified. The study revealed the impact of CSR on the level of employee involvement in the implementation of internal and external projects, and also confirmed the main hypothesis: The introduction of the CSR system affects the company's management system. As a result, conclusions were made about the role of corporate social responsibility in the management system of an international company.