title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«AlibabaÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of an organizationâs strategy (on the example of Â«AlibabaÂ»)
Creators: name: Ð¡ÑÐ¹ Ð¦Ð·ÑÐ²ÑÐ½Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð¿Ð»Ð°Ð½
Ð²Ð½ÑÑÑÐµÐ½Ð½ÑÑ ÑÑÐµÐ´Ð°
Ð²Ð½ÐµÑÐ½ÑÑ ÑÑÐµÐ´Ð°
Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐµÐ´Ñ
strategy
strategic plan
internal environment
external environment
environmental analysis

description: ÐÑÐ°ÐºÑÐ¸ÐºÐ° Ð¿Ð¾ÐºÐ°Ð·ÑÐ²Ð°ÐµÑ, ÑÑÐ¾ ÑÐ° ÑÐ°ÑÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¹, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð¿ÑÐ¾Ð²Ð¾Ð´ÑÑ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½Ð¾Ðµ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¸ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ, ÑÐ²Ð»ÑÑÑÑÑ Ð±Ð¾Ð»ÐµÐµ ÑÑÐ¿ÐµÑÐ½ÑÐ¼Ð¸, ÑÐ°Ðº ÐºÐ°Ðº Ð¸Ñ ÑÐ°Ð·Ð¼ÐµÑÑ Ð¿ÑÐ¸Ð±ÑÐ»Ð¸ Ð³Ð¾ÑÐ°Ð·Ð´Ð¾ Ð²ÑÑÐµ ÑÑÐµÐ´Ð½Ð¸Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ Ð¿Ð¾ Ð¾ÑÑÐ°ÑÐ»Ð¸. KÐ¾ÑÐ¾ÑÑÐµ Ð¾Ð±Ð»Ð°Ð´Ð°ÑÑ Ð¾Ð¿ÑÑÐ¾Ð¼ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ, Ð½Ðµ ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ñ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÑ Ð¶ÐµÐ»Ð°ÐµÐ¼ÑÑ ÑÑÐ¿ÐµÑÐ¾Ð² Ð¸Ð·-Ð·Ð° ÑÐ¾Ð³Ð¾, ÑÑÑÐµÐ¼ÑÑÑÑ Ð¾ÑÐ²Ð°ÑÐ¸ÑÑ Ð´Ð¾Ð²Ð¾Ð»ÑÐ½Ð¾ Ð±Ð¾Ð»ÑÑÐ¾Ðµ ÐºÐ¾Ð»Ð¸ÑÐµÑÑÐ²Ð¾ ÑÑÐ½ÐºÐ¾Ð², Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´Ð¸ÑÑ ÐºÐ°Ðº Ð¼Ð¾Ð¶Ð½Ð¾ Ð±Ð¾Ð»ÑÑÐµ ÑÐ°Ð·Ð½Ð¾Ð¾Ð±ÑÐ°Ð·Ð½ÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð² Ð¸ ÑÐ´Ð¾Ð²Ð»ÐµÑÐ²Ð¾ÑÑÑÑ Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÐ¸ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ Ð³ÑÑÐ¿Ð¿ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð². Ð¡ÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÐ°Ð½Ð¾Ð²Ð¸ÑÑÑ Ð²ÑÐµ Ð±Ð¾Ð»ÐµÐµ Ð°ÐºÑÑÐ°Ð»ÑÐ½ÑÐ¼ Ð´Ð»Ñ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð¹. Ð¡ÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÑÐµÑ, ÑÑÐ¾ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ Ð´Ð¾Ð»Ð¶Ð½Ð° Ð´ÐµÐ»Ð°ÑÑ Ð² Ð½Ð°ÑÑÐ¾ÑÑÐµÐ¼, ÑÑÐ¾Ð±Ñ Ð´Ð¾ÑÑÐ¸ÑÑ Ð¶ÐµÐ»Ð°ÐµÐ¼ÑÑ ÑÐµÐ»ÐµÐ¹ Ð² Ð±ÑÐ´ÑÑÐµÐ¼ Ð¸ÑÑÐ¾Ð´Ñ Ð¸Ð· ÑÐ¾Ð³Ð¾, ÑÑÐ¾ Ð¾ÐºÑÑÐ¶ÐµÐ½Ð¸Ðµ Ð¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ Ð±ÑÐ´ÑÑ Ð¼ÐµÐ½ÑÑÑÑÑ. Ð¦ÐµÐ»Ñ - ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÐÐ°Ð´Ð°ÑÐ¸ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÑÑ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸; Ð´Ð°ÑÑ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸; Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÑ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸; Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ°ÐºÑÐ¾ÑÐ¾Ð² Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¹ Ð¸ Ð²Ð½ÐµÑÐ½ÐµÐ¹ ÑÑÐµÐ´Ñ; ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÐÐ±ÑÐµÐºÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ â ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ Â«AlibabaÂ». ÐÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ â ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸.
description: The relevance of that the part of organizations that carry out complex strategic planning and management are more successful, since their profit margins are much higher than the industry average. Those who have planning experience, are not able to achieve the desired success due to the fact that they strive to cover a fairly large number of markets, produce as many diverse products as possible and satisfy the needs of various customer groups. Strategic planning is becoming increasingly important for corporations. Strategic planning defines what the organization must do in the present in order to achieve the desired goals in the future, based on the fact that the environment and the organization will change. The purpose of this work a strategy for the development of the organization Tasks of the final qualifying work: consider the theoretical foundations of the development of an organization's development strategy; give a description of the organization; analyze the financial performance of the company; analyze the factors of the internal and external environment; develop recommendations for creating a strategy for the development of the organization The object of the research is the Alibaba company. The subject of the research is strategic planning at the enterprise.