title: ÐÑÐµÐ½ÐºÐ° ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÐ¸ Ð±Ð¸Ð·Ð½ÐµÑÐ° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ "BAIDU")
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Business value assessment (based on the example of "BAIDU")
Creators: name: Ð ÐÑÐ½ÑÐ¼Ð¸Ð½Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð¾ÑÐµÐ½ÐºÐ° ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÐ¸
Ð¼ÐµÑÐ¾Ð´ Ð¾ÑÐµÐ½ÐºÐ¸
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ
Ð¾ÑÐ½Ð¾Ð²Ð½Ð¾Ð¹ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
valuation
valuation method
internet company
basic financial analysis

description: ÐÐ½ÑÐµÑÐ½ÐµÑ-ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ðµ ÑÐ¾Ð»ÑÐºÐ¾ Ð°ÐºÑÐ¸Ð²Ð½Ñ Ð² Ð½Ð°ÑÐµÐ¹ Ð¶Ð¸Ð·Ð½Ð¸, Ð½Ð¾ Ð¸ Ð¿Ð¾ÑÑÐ¾ÑÐ½Ð½Ð¾ Ð¸ÑÑÑ Ð½Ð° ÑÑÐ½ÐºÐµ ÐºÐ°Ð¿Ð¸ÑÐ°Ð»Ð° ÑÐ¾Ð½Ð´Ñ, Ð²ÐµÐ½ÑÑÑÐ½ÑÐ¹ ÐºÐ°Ð¿Ð¸ÑÐ°Ð», ÑÐ»Ð¸ÑÐ½Ð¸Ñ Ð¸ Ð¿Ð¾Ð³Ð»Ð¾ÑÐµÐ½Ð¸Ñ Ð¸ Ñ. Ð´. Ð ÑÑÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¾ÑÐµÐ½Ñ Ð²Ð°Ð¶Ð½Ð¾ Ð¾ÑÐµÐ½Ð¸Ð²Ð°ÑÑ ÑÐµÐ½Ð½Ð¾ÑÑÑ ÐÐ½ÑÐµÑÐ½ÐµÑ-ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹. ÐÐ¾ÑÐ¾Ð´Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð¾ÑÐµÐ½Ñ Ð½ÐµÑÐ¾ÑÐ½Ñ Ð¸ Ð½Ðµ Ð¸Ð¼ÐµÑÑ Ð¸ÑÑÐ¾ÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¸ ÑÑÐ½Ð¾ÑÐ½ÑÑ Ð´Ð°Ð½Ð½ÑÑ. ÐÑ Ð¿ÑÐ¾ÑÐµÑÑ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÐ¸Ð»ÑÐ½Ð¾ Ð¾ÑÐ»Ð¸ÑÐ°ÐµÑÑÑ Ð¾Ñ ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÑÐµÑÑÐ° Ð¾ÑÐµÐ½ÐºÐ¸.Ð Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÑÑ Ð°ÐºÑÐ¸Ð¾Ð½ÐµÑÐ½Ð°Ñ ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÑ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ Ð²Ð°Ð¶Ð½Ð°. Ð¢Ð°ÐºÐ¸Ð¼ Ð¾Ð±ÑÐ°Ð·Ð¾Ð¼, Ð¾Ð±ÑÐ°Ñ Ð¼Ð¾Ð´ÐµÐ»Ñ Ð¾ÑÐµÐ½ÐºÐ¸ Ð¸Ð¼ÐµÐµÑ Ð¾Ð³ÑÐ°Ð½Ð¸ÑÐµÐ½Ð¸Ñ. ÐÑÐ¸Ð½Ð¸Ð¼Ð°Ñ Ð²Ð¾ Ð²Ð½Ð¸Ð¼Ð°Ð½Ð¸Ðµ Ð²ÑÑÐµÑÐºÐ°Ð·Ð°Ð½Ð½ÑÐµ ÑÐ°ÐºÑÐ¾ÑÑ, Ð¼Ñ Ð¿ÑÑÐ°ÐµÐ¼ÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½Ð¸ÑÑ Ð¼Ð¾Ð´ÐµÐ»Ñ EVA Ðº Ð¾ÑÐµÐ½ÐºÐµ ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÐ¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹. Ð ÑÐ°Ð±Ð¾ÑÐµ ÐºÐ¾Ð½ÐºÑÐµÑÐ½Ð°Ñ ÑÐ¸ÑÑÐ°ÑÐ¸Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÐµÑÑÑ Ð² ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð¾ÑÐ¿ÑÐ°Ð²Ð½Ð¾Ð¹ ÑÐ¾ÑÐºÐ¸, Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÑ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ²Ð° Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð¾ÑÐµÐ½ÐºÐ¸ EVA Ð¸ ÑÐ¾ÑÑÐµÐ´Ð¾ÑÐ¾ÑÐ¸Ð² Ð²Ð½Ð¸Ð¼Ð°Ð½Ð¸Ðµ Ð½Ð° ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð¾Ð¼ ÑÐ¾ÑÑÐµ Ð¸ Ð¿ÑÐ¸Ð±ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð´Ð»Ñ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹. Ð ÑÐ¾ Ð¶Ðµ Ð²ÑÐµÐ¼Ñ Baidu, ÐºÐ¾ÑÐ¸ÑÑÑÑÐ¸Ð¹ÑÑ Ð½Ð° NASDAQ, Ð²ÑÐ±ÑÐ°Ð½ Ð² ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð¿ÑÐ¸Ð¼ÐµÑÐ° Ð´Ð»Ñ Ð¸Ð·ÑÑÐ¸ÑÑ Ð¼ÐµÑÐ¾Ð´ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÐ¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹. ÐÑÐ¸ ÑÑÐ¾Ð¼ Ð¾Ð±ÑÑÐ¶Ð´Ð°ÐµÑÑÑ ÑÑÑÐµÐºÑ Ð¾ÑÐµÐ½ÐºÐ¸. ÐÐ°Ð´Ð°ÑÐ¸, ÑÐµÑÐ°ÐµÐ¼ÑÐµ Ð¿ÑÐ¸ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ð¸ ÑÐ°Ð±Ð¾ÑÑ: 1.ÐÐ°Ð·Ð¾Ð²Ð°Ñ ÑÐµÐ¾ÑÐ¸Ñ ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ Ð½Ð°Ð¹ÑÐ¸ ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ðµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. 2.ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹. 3.ÐÐ¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ ÑÑÑÑÐºÑÑÑÑ Ð¸ ÐÐ±ÑÐ°Ñ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ Ð¿ÑÐ¾Ð²ÐµÑÐ¸ÑÑ ÑÐ°ÑÑÐµÑÑ. 4.ÐÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð¾Ð² Baidu, Ð½Ð°ÑÐ¾Ð´ÑÑÐ¸ÑÑÑ Ð² Ð¾ÑÐºÑÑÑÐ¾Ð¼ Ð´Ð¾ÑÑÑÐ¿Ðµ Ð² ÑÐµÑÐ¸ ÐÐ½ÑÐµÑÐ½ÐµÑÐ°, Ð° ÑÐ°ÐºÐ¶Ðµ Ð½Ð°ÑÑÐ½ÑÑ ÑÑÐ°ÑÐµÐ¹ Ð¸ Ð¼ÐµÑÐ¾Ð´Ð¸ÑÐµÑÐºÐ¸Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ ÑÐµÐ¼Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ ÑÐ¸ÑÑÐµÐ¼Ð° Ð¾ÑÐµÐ½ÐºÐ¸ ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ ÐµÑ Ð¼ÐµÑÐ¾Ð´Ñ ÑÐ°ÑÑÐµÑÐ¾Ð², Ð° ÑÐ°ÐºÐ¶Ðµ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐºÐ¸ Ð¼ÐµÑÐ¾Ð´Ð° Ð¸ ÑÐ´ÐµÐ»Ð°ÑÑ Ð²ÑÐ²Ð¾Ð´, Ð´Ð¾ÐºÐ°Ð·Ð°ÑÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¸ ÑÐµÐ»ÐµÑÐ¾Ð¾Ð±ÑÐ°Ð·Ð½Ð¾ÑÑÑ EVA, Ð¿Ð¾ÑÐ°Ð·Ð¼ÑÑÐ»Ð¸ÑÑ Ð½Ð°Ð´ Ð¾ÐºÐ¾Ð½ÑÐ°ÑÐµÐ»ÑÐ½ÑÐ¼Ð¸ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ°Ð¼Ð¸ Ð¸ Ð²ÑÐ´Ð²Ð¸Ð½ÑÑÑ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ.
description: Internet companies are not only active in our lives, but also constantly look for funds, venture capital, mergers and acquisitions, etc. in the capital market. In this activity, it is very important to assess the value of Internet companies. Internet companies' earnings are highly inaccurate and lack historical and market data. Their appraisal process is very different from the traditional appraisal process. In Internet companies, shareholder value is especially important. Thus, the general valuation model has limitations. Taking into account the above factors, we are trying to apply the EVA model to the valuation of Internet companies. The paper uses the specific situation of the Internet company as a starting point, taking advantage of the EVA valuation model and focusing on corporate growth and profitability for research. At the same time, NASDAQ-listed Baidu has been selected as an example to explore the method of evaluating the value of Internet companies. In doing so, the effect of the evaluation is discussed. Tasks to be solved when performing work: 1. The basic theory of company value and find existing methods for assessing the value of the company. 2. Research the ability of Chinese Internet companies. 3. Determine the organizational structure and general characteristics of the company and carry out calculations. 4. Suggestions for improving the value of the company. The work was carried out on the basis of materials from Baidu, which are publicly available on the Internet, as well as scientific articles and methodological recommendations on the research topic.As a result of the work performed, a system for assessing the value of the company and its calculation methods were proposed, as well as revealed the shortcomings of the method and draw a conclusion, prove the effectiveness and feasibility of EVA, reflect on the final results and put forward proposals.