title: Ð£Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð±ÑÐµÐ½Ð´Ð¾Ð¼ Ð² ÐºÐ½Ð¸Ð³Ð¾Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð¾ÑÑÐ°ÑÐ»Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Brand management in the book publishing industry
Creators: name: ÐÑÑÐ¾Ð²Ð°, ÐÑÐµÐ½Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð´ÐµÑÑÐºÐ¸Ðµ Ð¶ÑÑÐ½Ð°Ð»Ñ
ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð±ÑÐµÐ½Ð´Ð¾Ð¼
Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ¸Ð¹ Ð±ÑÐµÐ½Ð´
Ð±ÑÐµÐ½Ð´ Ð´ÐµÑÑÐºÐ¾Ð³Ð¾ Ð¶ÑÑÐ½Ð°Ð»Ð°
childrens magazines
brand management
publishing brand
childrens magazine brand

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ Ð±ÑÐµÐ½Ð´-Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½ÑÐ° Ð² Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð¾ÑÑÐ°ÑÐ»Ð¸, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½ÑÑ Ð·Ð½Ð°Ð½Ð¸Ð¹ Ð½Ð° Ð¿ÑÐ°ÐºÑÐ¸ÐºÐµ, Ð° Ð¸Ð¼ÐµÐ½Ð½Ð¾ Ð´Ð»Ñ ÑÐ°Ð±Ð¾ÑÑ Ð½Ð°Ð´ Ð±ÑÐµÐ½Ð´Ð¾Ð¼ Ð´ÐµÑÑÐºÐ¾Ð³Ð¾ Ð¶ÑÑÐ½Ð°Ð»Ð° Â«ÐÐ¾ÑÑÑÑÂ». ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¸Ðµ Ð¸ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÑÐ¾ÑÑÐ°Ð²Ð»ÑÑÑÐ¸Ñ Ð±ÑÐµÐ½Ð´Ð°, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ Ð¿Ð¾Ð½ÑÑÐ¸Ñ Ð±ÑÐµÐ½Ð´-Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½ÑÐ°, Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ ÐµÐ³Ð¾ ÑÐµÐ»ÐµÐ¹, Ð¿ÑÐ¸Ð½ÑÐ¸Ð¿Ð¾Ð², Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÑÑÐ°Ð¿Ð¾Ð². 2. ÐÑÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÐºÑÐ¸ÑÐµÑÐ¸ÐµÐ² ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÐºÐ½Ð¸Ð¶Ð½ÑÐ¼ Ð±ÑÐµÐ½Ð´Ð¾Ð¼. 3. ÐÐ±ÑÐ°Ñ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÑÐ²Ð° Â«ÐÐ¾ÑÑÑÑÂ» Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð°. 4. Ð¡Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ ÑÐºÑÐµÐ¿Ð»ÐµÐ½Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð° Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÑÐ²Ð° Â«ÐÐ¾ÑÑÑÑÂ» Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÑÑÐµÑÑÐ²ÑÑÑÐµÐ¹ Ð±ÑÐµÐ½Ð´-ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¶ÑÑÐ½Ð°Ð»Ð°. Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð½Ð°Ð¼Ð¸ Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ Ð±ÑÐµÐ½Ð´-Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½ÑÐ°, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð²Ð¿Ð¾ÑÐ»ÐµÐ´ÑÑÐ²Ð¸Ð¸ Ð±ÑÐ»Ð¸ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ñ Ð½Ð° Ð¿ÑÐ°ÐºÑÐ¸ÐºÐµ, Ð° Ð¸Ð¼ÐµÐ½Ð½Ð¾ Ð´Ð»Ñ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð±ÑÐµÐ½Ð´-Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½ÑÐ° Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÑÐ²Ð° Ð´ÐµÑÑÐºÐ¸Ñ Ð¶ÑÑÐ½Ð°Ð»Ð¾Ð² Â«ÐÐ¾ÑÑÑÑÂ». ÐÑÐ¾Ð¼Ðµ ÑÐ¾Ð³Ð¾, Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÑÑÐ³Ð¸Ñ Ð¼Ð°ÑÐ¾Ðº Ð´ÐµÑÑÐºÐ¸Ñ Ð¶ÑÑÐ½Ð°Ð»Ð¾Ð², ÐºÐ¾ÑÐ¾ÑÑÐ¹ Ð¿Ð¾Ð·Ð²Ð¾Ð»Ð¸Ð» Ð²ÑÑÐ²Ð¸ÑÑ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ Ð² Ð¸Ñ Ð±ÑÐµÐ½Ð´-Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½ÑÐµ. ÐÐ¾ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ°Ð¼ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ (Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¾ÑÐ´ÐµÐ»ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÑÐ½ÐºÐ° Ð² ÑÐµÐ»Ð¾Ð¼) Ð½Ð°Ð¼Ð¸ Ð±ÑÐ»Ð¸ ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÑÐºÑÐµÐ¿Ð»ÐµÐ½Ð¸Ñ Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð° Â«ÐÐ¾ÑÑÑÑÂ».
description: The given work is devoted to the study of brand management in the publishing industry and the implementation of the acquired knowledge in practice, namely to work on the brand of the childrens magazine Â«KostyorÂ». The research set the following goals: 1. Consideration and characteristics of the main components of the brand, as well as studying the concept of brand management, identifying its goals, principles, and main stages. 2. Identification of the features of brand management in the book publishing industry. 3. General characteristics of the Kostyor publishing house and competitive analysis. 4. Development of guidelines for strengthening the publishing houseâs brand based on the existing brand strategy of the Kostyor magazine. In the course of our work, we considered the theoretical foundations of the study of brand management, which were subsequently applied in practice, namely for the analysis of brand management of childrens magazines publishing house Â«KostyorÂ». In addition, an analysis of other brands of childrens magazines was carried out, which revealed trends in their brand management. Based on the results of our research (analysis of an individual brand and analysis of the market in general), we have compiled recommendations for strengthening and promoting the Kostyor brand.