title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ¸ÑÑÐµÐ¼Ñ ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of a sales increase system enterprises
Creators: name: ÐÐ¸Ð»ÑÑÐ¸Ðº, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ Ð¾Ð±ÑÐµÐ¼Ð° Ð¿ÑÐ¾Ð´Ð°Ð¶
Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ Ð¾Ð±ÑÐµÐ¼Ð° Ð¿ÑÐ¾Ð´Ð°Ð¶
ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ
marketing
strategy to increase sales
tools to increase sales
economic efficiency

description: Ð¦ÐµÐ»ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸, Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð½Ð¾Ð¹ Ð½Ð° Ð²ÑÐ²Ð¾Ð´ Ð½Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ð¹ ÑÑÐ½Ð¾Ðº Ð½Ð¾Ð²ÑÑ, Ð½ÐµÐ¸Ð·Ð²ÐµÑÑÐ½ÑÑ Ð±ÑÐµÐ½Ð´Ð¾Ð² Ð¼Ð¸ÐºÑÐ¾ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð¸ÐºÐ¸. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð¾ÑÑ Ð½Ð° Ð±Ð°Ð·Ðµ ÐÐ½Ð´ÑÐ¸Ð°Ð½Ð¾Ð²Ð¾Ð¹ Ð. Ð., Ð Ð¾Ð¼Ð°Ð½Ð¾Ð²Ð¾Ð¹ Ð. Ð., ÐÐ¾ÑÐ¸ÑÐºÐ¸Ð½Ð¾Ð¹ Ð¢. Ð., ÐÐ¾Ð¹ÑÐºÐµÐ²Ð¸ÑÐ° Ð. Ð., ÐÐ°ÑÐ°Ð½Ð¸Ð½Ð¾Ð¹ Ð¢. Ð., ÐÑÑÐ°Ð²Ð»ÐµÐ²Ð° Ð. Ð., ÐÐ°ÑÐ°ÑÐ¾Ð²Ð¾Ð¹ Ð®. Ð., ÐÐ°Ð¿ÑÐµÐ²Ð¾Ð¹ Ð¢. Ð., ÐÑÑÑÐ¾Ð²ÑÐºÐ¾Ð³Ð¾ Ð. Ð., ÐÐ°Ð¿Ð»ÑÐ½Ð¾Ð²Ð° Ð. Ð., ÐÐ¸ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð. Ð., ÐÐ°Ð½ÐºÐ¸Ð½Ð° Ð. Ð¡., Ð° ÑÐ°ÐºÐ¶Ðµ Ð¤ÐµÐ´ÐµÑÐ°Ð»ÑÐ½ÑÐµ Ð·Ð°ÐºÐ¾Ð½Ñ, Ð¿Ð¾ÑÑÐ°Ð½Ð¾Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐ°Ð²Ð¸ÑÐµÐ»ÑÑÑÐ²Ð° Ð¸ Ñ. Ð´. ÐÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÑÐ²Ð»ÑÐµÑÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð²ÑÐ²Ð¾Ð´Ð° Ð½Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ð¹ ÑÑÐ½Ð¾Ðº Ð½Ð¾Ð²ÑÑ, Ð½ÐµÐ¸Ð·Ð²ÐµÑÑÐ½ÑÑ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ñ Ð±ÑÐµÐ½Ð´Ð¾Ð² Ð¼Ð¸ÐºÑÐ¾ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð¸ÐºÐ¸ Ð´Ð»Ñ Ð¾Ð±ÑÐ¾Ð´Ð° ÑÐ°Ð½ÐºÑÐ¸Ð¹. ÐÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÐÑÐµÐ½ÑÐ¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³, ÐÐ±ÑÑÐ°ÑÑÐ¸Ð¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³, Event Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³, Ð¦Ð¸ÑÑÐ¾Ð²Ð¾Ð¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³ ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: â Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð° ÑÐµÐ»ÐµÑÐ¾Ð¾Ð±ÑÐ°Ð·Ð½Ð¾ÑÑÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ Ð¾Ð±ÑÐµÐ¼Ð° Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð´Ð»Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸; â Ð²ÑÐ´ÐµÐ»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ Ð¾Ð±ÑÐµÐ¼Ð° Ð¿ÑÐ¾Ð´Ð°Ð¶; â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ¸ÑÑÐµÐ¼Ñ ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð´Ð»Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸; â Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ñ ÑÐ°ÑÑÐµÑÑ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÑÐµÐºÑÐ° Ð¾Ñ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹. ÐÐ±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÐÐÐ  Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð² Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÑÐµÐ¹Ð´Ð¸Ð½Ð³Ð¾Ð²ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð½Ð° ÑÑÐ½ÐºÐµ Ð¼Ð¸ÐºÑÐ¾ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð¸ÐºÐ¸. ÐÐ°ÑÑÐ½Ð¾Ð¹ Ð½Ð¾Ð²Ð¸Ð·Ð½Ð¾Ð¹ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¸ Ð°Ð¿ÑÐ¾Ð±Ð°ÑÐ¸Ñ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ ÑÐµÑÐµÐ½Ð¸Ð¹, Ð¸Ð¼ÐµÑÑÐ¸Ñ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ðµ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ Ð² ÑÐµÐ°Ð»ÑÐ½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÑÐ²Ð¾Ð´Ñ. ÐÐ°Ð´Ð°ÑÐ¸ ÐÐÐ  ÑÐµÑÐµÐ½Ñ, ÑÐµÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° Ð¾Ð±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð². ÐÐ¾Ð»ÑÑÐµÐ½Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¾Ð±Ð»Ð°Ð´Ð°ÑÑ Ð¿ÑÐ¸Ð·Ð½Ð°ÐºÐ°Ð¼Ð¸ Ð½Ð°ÑÑÐ½Ð¾Ð¹ Ð½Ð¾Ð²Ð¸Ð·Ð½Ñ. ÐÐ±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ñ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ Ð¸ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ.
description: The aim of the study to develop a strategy aimed at introducing new, unknown microelectronics brands to the Russian market. The study was carried out on the basis of Andrianova N. V., Romanova I. B., Boriskina T. B., Voitkevich N. I., Garanina T. A., Zhuravleva D. A., Zakharova Yu. P., Lapteva T. V., Ostrovsky G. M., Kaplunova D. K., Kiseleva E. N., Lankina A. S., as well as Federal laws, government regulations, etc. Research subject: is a strategy for introducing new, unknown Chinese microelectronics brands to the Russian market to circumvent sanctions. Research methods: Branch Marketing, Educational Marketing, Event Marketing, Digital MarketingÑ The main results of the study: â justified the feasibility of implementing the tools of the strategy to increase sales for the organization; â highlighted the main strategies for increasing sales; â development of a system to increase sales for the organization; â calculations of the economic effect from the implementation of the proposed recommendations were carried out. Application field: use of research results in the activities of trading companies in the microelectronics market. The scientific novelty of the study is development and testing of innovative solutions that have practical application in the actual activities of the company. Conclusions. The tasks of the thesis are solved, the goal is achieved, and the scope of application of the results is determined. The results obtained show signs of scientific novelty. The directions of further research are defined.