title: ÐÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾-ÑÐ°Ð·Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ ÑÐµÐ½ÑÑÐ°)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Communication strategies of trade enterprises (on the example of a shopping and entertainment center)
Creators: name: ÐÑÐ°Ð±Ð°Ñ, ÐÐ½Ð³ÐµÐ»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
ÑÐ¾ÑÐ³Ð¾Ð²Ð¾-ÑÐ°Ð·Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÑÐ½ÑÐ¹ ÑÐµÐ½ÑÑ
ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÑ
ÑÑÐ½Ð¾Ðº
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÐºÐ°Ð½Ð°Ð»Ñ
Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð¹ ÑÑÐµÐ´Ñ
Ñommunication strategy
shopping-entertainment center
target audience
competitors
market
communication channels
competitive analysis

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description: The study aims to analyze and develop effective communication strategies for shopping and entertainment centers to attract and retain the target audience. In todays competitive business environment with rapidly changing mar-kets, retail enterprises need to employ effective communication strategies to at-tract and engage their target audience. Shopping and entertainment centers are a significant segment of the retail industry and have great potential for successful development. However, there is a lack of detailed research dedicated to analyzing and developing communication strategies for such enterprises, which poses chal-lenges in determining optimal strategies and limits their ability to attract and re-tain customers. The research focuses on the communication activities of the Mosaic Shop-ping and Entertainment Center. This center represents a complex system of communication processes and interactions. The research examines the communi-cation strategies of the center, including the analysis and optimization of commu-nication processes aimed at attracting and retaining visitors, shaping the enter-prises image, and strengthening customer relationships. As a result, recommendations were developed for planning and implement-ing a communication strategy based on the companys experience.