title: ÐÑÐ±Ð¾Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ ÑÑÑ Ð¸Ñ ÑÐ»ÐµÐºÑÑÐ¾Ð´Ð¾Ð² Ð´Ð»Ñ ÑÐ»ÐµÐºÑÑÐ¾ÑÐ½ÑÐµÑÐ°Ð»Ð¾Ð³ÑÐ°ÑÐ¸Ð¸ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Determining a commercialization strategy for dry EEG electrode technology and developing a business model
Creators: name: ÐÐ¸Ð½Ð¾ÐºÑÑÐ¾Ð²Ð°, ÐÐ½Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð­Ð»ÐµÐºÑÑÐ¾Ð´Ñ
ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÑÐ¾ÑÐ¸Ð¿Ð°
technology commercialization
prototype development

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description: The subject of the graduate qualification work is âChoosing a Strategy for Commercializing Dry Electrode Technology for Electroencephalography and Developing a Business Modelâ. The given work is devoted to selecting a strategy for commercialization of dry biocompatible electrode technology for electroencephalography, as well as developing a prototype and planning to attract investment for further development of the project. The research set the following goals: 1. Analysis of the market for electroencephalography devices. 2.Â Formation of the product image and description of the product market launch strategy. 3.Â Design and prototyping of the device. 4.Â Formation of financial plan and plan for investment attraction. The research part of the work was carried out on the basis of the international educational program of Institute of Advanced Industrial Technologies. Prototype development was carried out in an open digital manufacturing workshop located on the campus of St. Petersburg Polytechnic University. As a result, primary and secondary market analysis was performed, an image of the product was formed, its competitive advantages were determined, market entry strategy was described, the device prototype was designed and created, a financial plan for the future enterprise and key financial indicators of value to potential investors were described.