title: Researches on influence of turkic cultural dimensions in international business development
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð²Ð»Ð¸ÑÐ½Ð¸Ñ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ ÑÑÑÐºÑÐºÐ¾Ð¹ ÐºÑÐ»ÑÑÑÑÑ Ð½Ð° ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ°
Creators: name: Wizda, Christopher
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2018
Subjects: ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð°Ñ Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð·ÐµÐ»ÐµÐ½ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ
ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾Ðµ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ

description: This master's work is devoted to the study of the approaches of socially responsible and green marketing, applied in European countries. The object of the study are socially responsible practices of European companies that have established themselves as leaders in the field of corporate social responsibility. The main emphasis is made on studying the experience in this area of large and medium-sized businesses in Germany and Switzerland. The analysis is based on the data about their marketing strategies, corporate policies and sustainable development. The research solves the problems of generalizing trends in modern marketing, studies the history, basic approaches and evaluates the level of impact of socially responsible marketing both on the activities of the enterprise itself and on the welfare of the whole country. Based on the analysis of the situation and development of socially responsible business in Russia, the goal of the thesis is to study the possibility of introducing European practices in Russian conditions and developing a process plan of the transformation to socially responsible marketing policy for Russian enterprises. As a result of the work, the necessary conditions for implementing a socially responsible strategy at the enterprise were identified, prospects for the development of such a company were evaluated and a number of various recommendations were developed.
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