title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð²ÑÑ Ð¾Ð´Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº Ð¿Ð¸ÑÐµÐ²ÑÑ ÐºÑÐ°ÑÐ¸ÑÐµÐ»ÐµÐ¹
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a company's exit strategy on the international food dye market
Creators: name: Ð¡Ð°Ð½Ð³Ð°Ð»Ð¾Ð²Ð°, ÐÐ²Ð³ÐµÐ½Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð²Ð½ÐµÑÐ½ÐµÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÐµ ÑÑÐ½ÐºÐ¸
Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº Ð¿Ð¸ÑÐµÐ²ÑÑ ÐºÑÐ°ÑÐ¸ÑÐµÐ»ÐµÐ¹
Ð½Ð°ÑÑÑÐ°Ð»ÑÐ½ÑÐµ Ð¿Ð¸ÑÐµÐ²ÑÐµ ÐºÑÐ°ÑÐ¸ÑÐµÐ»Ð¸
Ð¿Ð¸ÑÐµÐ²ÑÐµ Ð¸Ð½Ð³ÑÐµÐ´Ð¸ÐµÐ½ÑÑ
foreign economic activity
foreign markets
international market
food dyes
natural food dyes
food ingredients

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð²ÑÑÐ¾Ð´Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº Ð¿Ð¸ÑÐµÐ²ÑÑ ÐºÑÐ°ÑÐ¸ÑÐµÐ»ÐµÐ¹Â».
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1. Ð¡ÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð¸ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ.
2. ÐÑÐµÐ½ÐºÐ° Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¹ Ð¸ Ð²Ð½ÐµÑÐ½ÐµÐ¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÐµÐ´Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ.
3. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ° Ð¿Ð¸ÑÐµÐ²ÑÑ ÐºÑÐ°ÑÐ¸ÑÐµÐ»ÐµÐ¹.
4. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð²ÑÑÐ¾Ð´Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº Ð¿Ð¸ÑÐµÐ²ÑÑ ÐºÑÐ°ÑÐ¸ÑÐµÐ»ÐµÐ¹.
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Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð° Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð° ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÐÐÐ Â«ÐÐ°ÑÐ³ÑÑ Ð¢ÑÐµÐ¹Ð´Â» Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð²ÑÑÐ¾Ð´Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½Ð° ÑÑÐ½Ð¾Ðº Ð¿Ð¸ÑÐµÐ²ÑÑ ÐºÑÐ°ÑÐ¸ÑÐµÐ»ÐµÐ¹ ÐÐµÑÐ¼Ð°Ð½Ð¸Ð¸, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð´Ð»Ñ ÑÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾ÑÐµÑÑÐ° Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ð° Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸, ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ ÐºÐ°ÑÐµÑÑÐ²Ð° Ð¿ÑÐµÐ´Ð¾ÑÑÐ°Ð²Ð»ÑÐµÐ¼ÑÑ ÑÑÐ»ÑÐ³ Ð¸ ÑÐºÑÐµÐ¿Ð»ÐµÐ½Ð¸Ñ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½Ð° ÑÑÐ½ÐºÐµ Ð¿Ð¸ÑÐµÐ²ÑÑ Ð¸Ð½Ð³ÑÐµÐ´Ð¸ÐµÐ½ÑÐ¾Ð².
description: Theme of the final qualification work: "Development of a company's exit strategy on the international food dye market".
This work is devoted to the study of entrepreneurial activity and the development of a strategy for entering the international market, to company specializing in the production and sale of food ingredients. Tasks that were solved during the research:
1. Strategic and financial analysis of the enterprise.
2. Assessment of the internal and external marketing environment of the enterprise.
3. A study of the international market for food coloring.
4. Development of a strategy for the enterprise to enter the international food coloring market.
The work was fulfilled on the basis of the company LTD "Bargus Trade", with the help of which it collected the necessary information about economic and economic relations; on the position of the enterprise in the Russian market of food ingredients and the level of its development; about the main competitors and the most important players in the world. Strengths and weaknesses, opportunities and prospects for further development. The analysis was carried out using the following methods: balance sheet and economic-mathematical; systemic structural; PEST - analysis; SWOT analysis; documentary analysis.
As a result of the work, the commercial activity of LTD "Bargus Trade" was analyzed and a strategy was developed for the enterprise to enter the food coloring market in Germany, as well as a set of measures was proposed to improve the production process, increase the quality of services provided and strengthen the company's position in the food ingredients market.