title: ÐÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð½Ð° Ð¿Ð»Ð¾ÑÐ°Ð´ÐºÐµ Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐ° Wildberries
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The promotion of an online store on the Wildberries marketplace
Creators: name: ÐÑÐºÐ¸Ð½Ð°, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÑ
ÑÐµÐºÐ»Ð°Ð¼Ð° Ð² Ð¿Ð¾Ð¸ÑÐºÐµ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
B2B
Wildberries
Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
ÐºÐ°ÑÑÐ¾ÑÐºÐ° ÑÐ¾Ð²Ð°ÑÐ°
ÑÐ°Ð½Ð¶Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
Ð±Ð°Ð½Ð½ÐµÑÐ½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½ "MobiKat"
ÑÐµÐºÐ»Ð°Ð¼Ð½Ð°Ñ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ
marketplaces
search advertising
marketing
online trade
product card
ranking
banner advertising
online store "MobiKat"
advertising campaign

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð½Ð° Ð¿Ð»Ð¾ÑÐ°Ð´ÐºÐµ Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐ° Wildberries. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¸ÑÑÐ»ÐµÐ´ÑÑÑÑÑ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ¾Ð²Ð°ÑÐ° Ð½Ð° Ð¼Ð°ÑÐºÐµÐ¿ÑÐ»ÐµÐ¹ÑÐµ, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÑÑÑÑ Ð´ÑÑÐ³Ð¸Ðµ ÑÐ°ÐºÑÐ¾ÑÑ ÑÐ°Ð½Ð¶Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¾Ð²Ð°ÑÐ° Ð½Ð° Ð³Ð»Ð°Ð²Ð½ÑÑ ÑÑÑÐ°Ð½Ð¸ÑÐ°Ñ Ð¼Ð°ÑÐºÐµÐ¿ÑÐ»ÐµÐ¹ÑÐ°. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Â«MobiKatÂ» Ð¸ Ð¸Ð·ÑÑÐµÐ½Ñ ÑÑÑÐ´Ñ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½ÑÑ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÑ ÑÐ¿ÐµÑÐ¸Ð°Ð»Ð¸ÑÑÐ¾Ð² Ð² Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐ¾Ð². Ð ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð¾Ð±ÑÐµÐºÑÐ° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ» Ð²ÑÐ±ÑÐ°Ð½ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð¸ Ð¿ÑÐ¸ÐµÐ¼Ð¾Ð², ÐºÐ¾ÑÐ¾ÑÑÐµ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÑÑÑÑ Ð¿ÑÐ¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ð¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°. ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð²ÑÑÑÑÐ¿Ð°ÑÑ Ð°ÐºÑÑÐ°Ð»ÑÐ½ÑÐµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð´Ð»Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Â«MobiKatÂ» Ð½Ð° Ð¿Ð»Ð¾ÑÐ°Ð´ÐºÐµ Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐ°. Ð Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð²ÑÐ´ÐµÐ»ÐµÐ½Ñ ÑÐ¸Ð»ÑÐ½ÑÐµ Ð¸ ÑÐ»Ð°Ð±ÑÐµ ÑÑÐ¾ÑÐ¾Ð½Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÑÑÐ¾Ð´Ñ Ð¸Ð· ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð±ÑÐ»Ð° ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð° ÑÐµÑÑÐ¾Ð²Ð°Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð¸ ÑÐ¾Ð²Ð°ÑÐ° Ð½Ð° Ð¿Ð»Ð¾ÑÐ°Ð´ÐºÐµ Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐ°. ÐÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð° ÑÐµÐ°Ð»Ð¸Ð·Ð¾Ð²Ð°Ð½Ð°. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ¼Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸ ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ Ð¾Ð±ÑÐµÐ¼Ð° Ð¿ÑÐ¾Ð´Ð°Ð¶, Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð½ÑÐµ Ð½Ð° Ð¾Ð¿ÑÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸.
description: This final qualifying work examines the promotion of an online store on the Wildberries marketplace. The work examines the tools for promoting goods on the marketplace, and also examines other factors for ranking products on the main pages of the marketplace. The work analyzed the consumer preferences of the MobiKat store and studied the works of domestic and foreign specialists in the use of marketplaces. The object of study was a set of methods and techniques that are used to promote an online store. The subject of the study is current promotion tools for the online store Â«MobiKatÂ» on the marketplace. In the practical part, a competitive analysis was carried out, the strengths and weaknesses of the company were highlighted. Based on the recommendations, a test communication campaign was compiled to promote the store and product on the marketplace. The campaign was implemented. As a result, recommendations were developed for further promoting the organization and increasing sales volumes, based on the companyâs experience.