title: ÐÐ°ÑÑÐ±ÐµÐ¶Ð½ÑÐ¹ Ð¾Ð¿ÑÑ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð² Ð¼Ð°Ð»Ð¾Ð¼ Ð±Ð¸Ð·Ð½ÐµÑÐµ Ð¸ ÐµÐ³Ð¾ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð² Ð Ð¾ÑÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Foreign experience of franchising in small business and its use in Russia
Creators: name: ÐÐ¾Ð½ÑÐºÐ¾Ð²Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³
ÑÑÐ°Ð½ÑÐ¸Ð·Ð°
Ð¼Ð°Ð»ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ
ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
franchising
franchise
small business
retail trade
trade enterprise

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description: The subject of the graduate qualification work is âForeign experience of franchising in small business and its use in Russiaâ. This work is devoted to the study of the features of small business development through franchising abroad and in Russia. During the research, the following tasks were solved: 1. Study of franchising as a tool for small business development. 2. Evaluation of the effectiveness of the use of franchising in retail trade in Russia. 3. Assessment of the stage of development of franchising in foreign countries. 4. Study of the economic activities of Fasol Retail Group LLC. 5. Development of measures to increase the efficiency of the economic activity of the enterprise. The work was carried out in the Limited Liability Company Fasol Retail Group. In the course of the work, the theoretical foundations of franchising, the trade and economic processes of a trading enterprise and their composition, the requirements of legislation in the field of franchising, small business and retail trade were considered. An assessment of the strengths and weaknesses of the enterprise was also carried out using a SWOT analysis and a portrait of the buyer was created using an empathy map. The result of the work was the development of marketing (advertising campaign) and trade (logistics) activities for Fasol Retail Group LLC based on the weaknesses of the network identified during the study of trade and economic activities.