title: ÐÐ½ÑÑÑÐµÐ½Ð½Ð¸Ð¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³ ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´Ð¸ÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÑÑÐ´Ð° Ð¸ ÐºÐ°ÑÐµÑÑÐ²Ð° ÑÑÐ»ÑÐ³ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Internal marketing as a tool to improve labor productivity and quality of personnel services
Creators: name: ÐÐ»ÑÑÐ¾Ð²Ð°, ÐÐ½Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ð¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¼Ð¾ÑÐ¸Ð²Ð°ÑÐ¸Ñ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð°
Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´Ð¸ÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÑÑÑÐ´Ð°
ÐºÐ°ÑÐµÑÑÐ²Ð¾ ÑÑÐ»ÑÐ³
domestic marketing
staff motivation
labor productivity
service quality

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description: The title of the master graduate qualification work: âInternal marketing as a tool to improve labor productivity and quality of personnel servicesâ. The aim of the study is to develop recommendations for conducting internal marketing to increase staff productivity and quality of services. The study was carried out on the basis of advertising and production company, Â«SIGURAÂ» LLC. Research subject: elements of internal marketing aimed at improving the quality of services and the productivity of the company's personnel. Research methods: General scientific research methods were used: content and comparative analysis, the method of analogies, as well as specific research methods. The main results of the study: â the analysis of the existing internal marketing system of the company â the collection and analysis of data on employee satisfaction with the existing incentive and motivation system was performed; â proposals were formulated for the implementation of measures to improve the efficiency of the company's personnel; â substantiated the economic feasibility and organizational and technical feasibility of implementing the proposed measures of internal marketing. Application field: application of the results of work in the activities of the object company and the possibility of scaling the solution. The scientific novelty of the study is determination of the conditions for the economic efficiency of using various methods of analysis and increasing the efficiency of internal marketing. Conclusions: The tasks of the thesis are solved, the goal is achieved, and the scope of application of the results is determined. The results obtained show signs of scientific novelty. The directions of further research are defined.