title: ÐÐµÑÐ¾Ð´Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÐ´Ð¾Ð²Ð»ÐµÑÐ²Ð¾ÑÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÐ»ÑÑÐ°ÑÐµÐ»ÐµÐ¹ Ð¾Ð½Ð»Ð°Ð¹Ð½-ÐºÑÑÑÐ¾Ð² Ð¡ÐÐ±ÐÐ£
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Research of student's satisfaction of online courses SPbPU
Creators: name: ÐÐ¾ÑÐ¾Ð²Ð»ÐµÐ², ÐÐ²Ð°Ð½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÐÐ½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»Ñ
ÑÐ´Ð¾Ð²Ð»ÐµÑÐ²Ð¾ÑÐµÐ½Ð½Ð¾ÑÑÑ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÑ
Ð¾Ð½Ð»Ð°Ð¹Ð½-ÐºÑÑÑÑ
NPS
MOOC
customer
satsfaction
marketing
loyalty
online courses

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description: The subject of the graduate qualification work is âMethods of increasing the satisfaction of students of online courses at SPbPU. The purpose of the study is to identify students âattitudes to online courses as part of their compulsory study and who choose to take the course of their free will. The main task is to identify the attendees 'attitudes towards SPbPU online courses, in particular, the students' attitudes towards online courses as part of their compulsory study, as well as compare the results with previous studies. And also, in the process of work it was necessary: give a description of the organization in question; compare recent results with past ones; analyze previous studies on the topic; choose online courses for study; develop a questionnaire and analyze the results; develop recommendations for further work of the SPbPU Open Education Center and forecast the effectiveness of the proposed recommendations. The concepts of loyalty and customer satisfaction are analyzed. Indices are shown that allow you to measure these indicators. Three online courses have been selected for re-study. Based on the analysis of the data from the surveys of students, the most unsatisfied and most satisfied segments were identified, the level of loyalty and satisfaction of students of online courses was determined. A comparative analysis of past studies was conducted. In the process, recommendations were developed to improve the methodology for measuring loyalty and customer satisfaction.