title: ÐÐ½Ð°Ð»Ð¸Ð· Ð¸ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ ÑÑÐ½ÐºÐ° ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸ ÐÐ¸ÑÐ°Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Analysis and trends in Chinas e-commerce market
Creators: name: ÐÑÐ½Ñ Ð¡Ð¸Ð½ÑÐ½Ð¸
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð°Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ñ
ÑÐ¾ÑÐ³Ð¾Ð²ÑÐµ Ð¿ÑÐ¾ÑÐµÑÑÑ
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÑ
ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ¸
ÑÐ¸ÑÑÐ¾Ð²ÑÐµ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
ÑÐ¾ÑÐ³Ð¾Ð²ÑÐµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
e-commerce
trade processes
business processes
digitalization of economy
digital technologies
trade enterprises
retail trade

description: Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: â¢ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸; â¢ Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÑÑÑÐºÑÑÑÑ ÑÑÐ½ÐºÐ° ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸; â¢ Ð°Ð½Ð°Ð»Ð¸Ð· Ð²Ð»Ð¸ÑÐ½Ð¸Ñ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ñ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¹ Ð½Ð° ÑÑÐ½Ð¾Ðº ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸ Ð¸ Ð¸Ñ ÑÐ¾Ð»Ñ; â¢ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸ÑÑÐ¾ÑÐ¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸ Ð² ÐÐ¸ÑÐ°Ðµ; â¢ Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸Ðº ÑÑÐ½ÐºÐ°; â¢ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ Ð¸Ð³ÑÐ¾ÐºÐ¾Ð² Ð½Ð° ÑÑÐ½ÐºÐµ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸; â¢ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐºÑÑÐµÐ¹ ÑÐ¸ÑÑÐ°ÑÐ¸Ð¸ Ð½Ð° ÑÑÐ½ÐºÐµ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² SWOT- Ð¸ PEST-Ð°Ð½Ð°Ð»Ð¸Ð·Ð°; â¢ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð´Ð»Ñ ÑÑÐ½ÐºÐ° ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸ Ð² ÐÐ¸ÑÐ°Ðµ. Ð ÑÐ°Ð±Ð¾ÑÐµ ÑÐºÐ°Ð·ÑÐ²Ð°ÑÑÑÑ Ð¿ÑÐ¸ÑÐ¸Ð½Ñ ÑÑÐ¿ÐµÑÐ½Ð¾Ð³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ð¼Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÑÐ¼Ð¸ Ð¸ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÑÑÑÑ Ð²ÐµÐ´ÑÑÐ¸Ðµ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ ÐÐ¸ÑÐ°Ñ Ð² ÑÑÐµÑ ÐºÐ°ÑÐµÐ³Ð¾ÑÐ¸ÑÑ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸: B2C, B2B Ð¸ C2C. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿Ð¾ÐºÐ°Ð·ÑÐ²Ð°ÐµÑ Ð²Ð°Ð¶Ð½Ð¾ÑÑÑ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸ Ð² ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¼ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ð¸ ÐÐ¸ÑÐ°Ñ, Ð¿Ð¾ÑÐºÐ¾Ð»ÑÐºÑ Ð¾Ð½Ð° Ð¿Ð¾Ð¼Ð¾Ð³Ð°ÐµÑ ÑÐµÑÐ¸ÑÑ ÐºÐ»ÑÑÐµÐ²ÑÐµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð¸ÑÐºÐ¾ÑÐµÐ½ÐµÐ½Ð¸Ñ Ð±ÐµÐ´Ð½Ð¾ÑÑÐ¸ Ð¸ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÐ¾Ð²Ð½Ñ Ð¶Ð¸Ð·Ð½Ð¸ Ð³Ð¾ÑÐ¾Ð´ÑÐºÐ¾Ð³Ð¾ Ð¸ ÑÐµÐ»ÑÑÐºÐ¾Ð³Ð¾ Ð½Ð°ÑÐµÐ»ÐµÐ½Ð¸Ñ. ÐÑÐ¾Ð¼Ðµ ÑÐ¾Ð³Ð¾, Ð¿ÐµÑÐµÑÐ¾Ð´ ÐÐ¸ÑÐ°Ñ Ð½Ð° Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½ÑÐ¹ Ð¸Ð½ÑÐµÑÐ½ÐµÑ ÑÐ¿Ð¾ÑÐ¾Ð±ÑÑÐ²ÑÐµÑ ÑÑÐºÐ¾ÑÐµÐ½Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸. Ð ÑÐ¾ Ð¶Ðµ Ð²ÑÐµÐ¼Ñ Ð°ÐºÑÐ¸Ð²Ð½Ð°Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ñ Ð¼ÐµÐ¶Ð´Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÑÐ¼Ð¸ Ð² ÑÑÐ¾Ð¹ ÑÑÐµÑÐµ, Ð¿Ð¾Ð´Ð´ÐµÑÐ¶ÐºÐ° ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸ Ð¸ Ð¿Ð¾Ð´Ð´ÐµÑÐ¶ÐºÐ° ÑÐ¾ ÑÑÐ¾ÑÐ¾Ð½Ñ Ð¿ÑÐ°Ð²Ð¸ÑÐµÐ»ÑÑÑÐ²Ð° ÐÐ¸ÑÐ°Ñ - Ð²ÑÐµ ÑÑÐ¾ Ð²Ð°Ð¶Ð½ÑÐµ ÑÐ°ÐºÑÐ¾ÑÑ ÑÑÐºÐ¾ÑÐµÐ½Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐµÐºÑÐ¾ÑÐ°. ÐÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ñ Ð¼ÐµÐ¶Ð´Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÑÐ¼Ð¸ Ð² ÑÑÐ¾Ð¼ ÑÐµÐºÑÐ¾ÑÐµ, Ð¿Ð¾Ð´Ð´ÐµÑÐ¶ÐºÐ° ÑÐ¾ ÑÑÐ¾ÑÐ¾Ð½Ñ ÑÐ°ÑÑÐ½ÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»ÐµÐ¹ Ð¸Ð· Ð´ÑÑÐ³Ð¸Ñ ÑÑÑÐ°Ð½. ÐÐ»Ñ ÑÐ±Ð¾ÑÐ° Ð´Ð°Ð½Ð½ÑÑ, Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÑ Ð´Ð»Ñ ÑÐ°Ð±Ð¾ÑÑ, Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ñ Baidu Ð¸ Yandex.
description: The following tasks were accomplished in the course of the work: â¢Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ the concept of e-commerce; â¢Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ organizational structure of the e-commerce market; â¢Ð°Ð½Ð°Ð»Ð¸Ð· the impact of technological innovation on the e-commerce market and its role; â¢Ð°Ð½Ð°Ð»Ð¸Ð· the history of e-commerce development in China; â¢Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ the main characteristics of the market; â¢Ð°Ð½Ð°Ð»Ð¸Ð· major players in the e-commerce market; â¢Ð°Ð½Ð°Ð»Ð¸Ð· the current situation of the e-commerce market with the help of SWOT and PEST analysis methods; â¢ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° recommendations for the e-commerce market in China. The paper identifies the reasons for the successful development of e-commerce by Chinese companies and examines Chinas leading platforms in three e-commerce categories: B2C, B2B and C2C. The study shows the importance of e-commerce in Chinas economic development as it helps to address the key challenges of eradicating poverty and improving the living standards of urban and rural populations. In addition, Chinas shift to mobile internet is helping to accelerate the development of e-commerce. At the same time, active competition among companies in this field, support for the development of e-commerce, and support from the Chinese government are all important factors in accelerating the development of the sector. Competition between companies in this sector, support from private entrepreneurs from other countries. Baidu and Yandex search engines were used to collect the data needed for the work.