title: Ð¦Ð¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ°Ðº ÑÐ¿Ð¾ÑÐ¾Ð± Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Digitalization of commercial activities as a way to increase the competitiveness of an enterprise
Creators: name: ÐÐ¾Ð³Ð¸ÑÐ°ÐµÐ², ÐÐ¸ÑÐ°Ð¸Ð»
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2025
Subjects: ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ
ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ñ
ÑÐ¸ÑÑÐ¾Ð²ÑÐµ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
ÑÐ°ÐºÑÐ¾ÑÑ
Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ
company
commercial activities
digitalization
digital technologies
competitiveness
factors
events

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description: The purpose of the study is to develop an expanded model for assessing the competitiveness of a company, taking into account the introduction and use of digital technologies. The study was carried out on the basis of: Foto-Opt LLC. Subject of the study: digitalization of the activities of a commercial company. Research methods: theoretical, ascertaining, empirical. Main results of the study: - the concept of "digital economy" was studied; - the concept of "competitiveness" as an economic category was studied; - the impact of digital technologies on the competitiveness of the company was analyzed; - the activities of Foto-Opt LLC were analyzed; - current problems of Foto-Opt LLC were identified; - a set of measures aimed at increasing the companys competitiveness has been developed; - an expanded model for assessing the companys competitiveness has been developed, taking into account the introduction of digital technologies, namely the CRM system and neural networks. Scope of application of the final qualifying work results: application of the research results in the activities of the target company and the possibility of applying the obtained results in other companies that carry out commercial activities in modern conditions. The scientific novelty of the study is the development of an expanded model for assessing the companys competitiveness Digital technologies MS Excel were used in the work on the final qualifying work. Conclusions. The objectives of the final qualifying work have been solved, the goal has been achieved, the scope of application of the results has been determined. The obtained results have signs of scientific novelty.