title: ÐÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÐºÐ¾ÑÐµÐ¹ÑÐºÐ¾Ð³Ð¾ ÑÐ·ÑÐºÐ° Ð¸ ÐºÑÐ»ÑÑÑÑÑ Ð² Ð Ð¾ÑÑÐ¸Ð¸ ÑÑÐµÐ´ÑÑÐ²Ð°Ð¼Ð¸ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð¸ PR (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð ÐÐ ÐÐ¾ÑÐµÐ¹ÑÐºÐ¸Ð¹ ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð¿ÑÐ¾ÑÐ²ÐµÑÐ¸ÑÐµÐ»ÑÑÐºÐ¸Ð¹ ÑÐµÐ½ÑÑ Â«ÐÐÐÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Promotion of the korean language and culture in Russia by means of advertising and PR (using the example of the ROO korean cultural and educational center NAN)
Creators: name: ÐÐ±Ð´ÑÐ»Ð»Ð°ÐµÐ²Ð°, Ð¨Ð°ÑÑÐ¸Ð·Ð¾Ð´Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÐºÐ¾ÑÐµÐ¹ÑÐºÐ¸Ð¹ ÑÐ·ÑÐº
ÐºÐ¾ÑÐµÐ¹ÑÐºÐ°Ñ ÐºÑÐ»ÑÑÑÑÐ°
ÐºÐ¾ÑÐµÐ¹ÑÐºÐ¸Ð¹ ÑÐµÐ½ÑÑ
ÐºÐ¾ÑÐµÐ¹ÑÐºÐ¸Ð¹ ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð¿ÑÐ¾ÑÐ²ÐµÑÐ¸ÑÐµÐ»ÑÑÐºÐ¸Ð¹ ÑÐµÐ½ÑÑ Â«ÐÐÐÂ»
ÑÐ·ÑÐºÐ¾Ð²ÑÐµ ÑÐºÐ¾Ð»Ñ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
Ð¸Ð¼Ð¸Ð´Ð¶
ÑÑÐµÐ´ÑÑÐ²Ð° ÑÐµÐºÐ»Ð°Ð¼Ñ Ð¸ PR
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ
korean language
korean culture
korean center
korean cultural and educational center "NAN"
language schools
competitive analysis
image
advertising and pr tools
communication promotion
communication campaign

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½ Ð¿ÑÐ¾ÐµÐºÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾-Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾ÑÐµÐ¹ÑÐºÐ¾Ð³Ð¾ ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð¿ÑÐ¾ÑÐ²ÐµÑÐ¸ÑÐµÐ»ÑÑÐºÐ¾Ð³Ð¾ ÑÐµÐ½ÑÑÐ°, Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð½ÑÐ¹ ÐºÐ¾-ÑÐµÐ¹ÑÐºÐ¾Ð¼Ñ Ð¿ÑÐ°Ð·Ð´Ð½Ð¸ÐºÑ Â«Ð§ÑÑÐ¾ÐºÂ». ÐÑÑÐ»ÐµÐ´ÑÑÑÑÑ Ð¾ÑÑÐ°ÑÐ»ÐµÐ²Ð¾Ð¹ ÑÑÐ½Ð¾Ðº Ð² Ð¼Ð°ÑÑÑÐ°Ð±Ñ ÑÑÑÐ°-Ð½Ñ, Ð¿Ð¾Ð´ÑÐ¾Ð´Ñ Ðº ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÑ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð´Ð»Ñ ÑÐ·ÑÐºÐ¾Ð²ÑÑ ÑÐºÐ¾Ð» Ð¸ Ð»ÑÑÑÐ¸Ðµ Ð¿ÑÐ°ÐºÑÐ¸ÐºÐ¸ Ð² Ð¾ÑÑÐ°ÑÐ»Ð¸. ÐÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ (ÐºÐ¾Ð½ÐºÑ-ÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·) Ñ ÑÐµÐ»ÑÑ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ² Ð¸ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐºÐ¾Ð² Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÑÐ»ÑÑÑÑÐ½Ð¾Ð³Ð¾ ÑÐµÐ½ÑÑÐ° Ð¸ Ð¿ÑÐ¸Ð¾ÑÐ¸ÑÐµÑÐ½ÑÑ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ð¹ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ. ÐÐ¾ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ°Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿ÑÐ¾ÐµÐºÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐµÐ½ÑÑÐ° Â«ÐÐÐÂ» Ð¿ÑÐ¾-Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ. ÐÐ¸Ð¿Ð»Ð¾Ð¼Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° ÑÐ¾ÑÑÐ¾Ð¸Ñ Ð¸Ð· Ð²Ð²ÐµÐ´ÐµÐ½Ð¸Ñ, Ð´Ð²ÑÑ Ð³Ð»Ð°Ð², Ð·Ð°ÐºÐ»ÑÑÐµÐ½Ð¸Ñ Ð¸ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹.
description: This thesis proposes a project for the communication promotion of a Korean cultural and educational center dedicated to the Korean holiday âChuseokâ. The in-dustry market on a national scale, approaches to developing communication cam-paigns for language schools, and best practices in the industry are explored. The re-sults of research (competitive analysis, SWOT analysis) are presented to identify the advantages and disadvantages of the cultural centerâs activities and priority areas of development. Based on the research results, a promotion project for the âNANâ pro-motion center was developed. The thesis consists of an introduction, two chapters, a conclusion and appendices.