title: Ð¡ÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð°Ñ Ð¾ÑÐµÐ½ÐºÐ° Ð¸ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐ¾Ð·Ð½Ð¸ÑÐ½ÑÑ ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ ÑÐµÑÐµÐ¹ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐ°Ð³Ð½Ð¸ÑÂ» Ð¸ ÐÐÐ Ð£Ð Â«Ð Ð-ÐÐ¾Ð½ÑÐ°Ð»ÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Comparative assessment and development prospects of retail trade networks (based on the example of PJSC Magnit and LLC MC rm-consult)
Creators: name: ÐÐ¸ÐºÐ¸ÑÐ¸Ð½Ð°, Ð¢Ð°Ð¸ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐ¾Ð·Ð½Ð¸ÑÐ½ÑÐµ ÑÐµÑÐ¸
ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð°Ñ Ð¾ÑÐµÐ½ÐºÐ°
ÐÐÐ Â«ÐÐ°Ð³Ð½Ð¸ÑÂ»
Â«ÐÐ¾Ð½ÐµÑÐºÐ°Â»
ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ Ð¸ ÑÐ¾Ð·Ð½Ð¸ÑÐ½ÑÐµ ÑÐµÑÐ¸ Ð² Ð Ð¾ÑÑÐ¸Ð¸
ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ
retail networks
comparative assessment
PJSC Â«MagnitÂ»
Â«MonetkaÂ»
trade and retail networks in Russia
development strategies

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ ÑÐ¾Ð·Ð½Ð¸ÑÐ½ÑÑ ÑÐµÑÐµÐ¹ Ð² Ð Ð¾ÑÑÐ¸Ð¸, Ð² ÑÐ°ÑÑÐ½Ð¾ÑÑÐ¸, ÑÐ¾Ð·Ð½Ð¸ÑÐ½ÑÑ ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ ÑÐµÑÐµÐ¹ Â«ÐÐ°Ð³Ð½Ð¸ÑÂ» Ð¸ Â«ÐÐ¾Ð½ÐµÑÐºÐ°Â». ÐÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ ÑÐ°Ð±Ð¾ÑÑ ÑÐ¾Ð·Ð½Ð¸ÑÐ½ÑÑ ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ ÑÐµÑÐµÐ¹; Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð´Ð¸Ð½Ð°Ð¼Ð¸ÐºÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ¾Ð·Ð½Ð¸ÑÐ½ÑÑ ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ ÑÐµÑÐµÐ¹ Ð² Ð Ð¾ÑÑÐ¸Ð¸; Ð¸Ð·ÑÑÐ¸ÑÑ Ð¸ Ð¾ÑÐµÐ½Ð¸ÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¿Ð¾Ð´ÑÐ¾Ð´Ñ Ðº ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐµÑÐµÐ²Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸; Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Â«ÐÐ°Ð³Ð½Ð¸ÑÐ°Â» Ð¸ Â«ÐÐ¾Ð½ÐµÑÐºÐ¸Â»; Ð¾ÑÐµÐ½Ð¸ÑÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ ÑÐµÐ°Ð»Ð¸Ð·ÑÐµÐ¼ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÑÐ¼Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¹ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ; ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð² ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ ÑÑÐ»Ð¾Ð²Ð¸ÑÑ. ÐÑÐ»Ð¸ Ð²ÑÐ´ÐµÐ»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ»Ð¸ Ð´Ð»Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐºÐ°Ð¶Ð´Ð¾Ð¹ Ð¸Ð· ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹, ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ð¼ÐµÑÑ Ð¿Ð¾ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ¾Ð·Ð½Ð¸ÑÐ½ÑÑ ÑÐµÑÐµÐ¹ "ÐÐ°Ð³Ð½Ð¸Ñ" Ð¸ "ÐÐ¾Ð½ÐµÑÐºÐ°" Ð²ÐºÐ»ÑÑÐ°ÑÑ Ð³ÑÐ°Ð¼Ð¾ÑÐ½ÑÐ¹ Ð¼ÐµÑÑÐµÐ½Ð´Ð°Ð¹Ð·Ð¸Ð½Ð³, Ð¼Ð¾Ð´ÐµÑÐ½Ð¸Ð·Ð°ÑÐ¸Ñ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð¾Ð² Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ, Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ¾ÑÐºÐ¸ Ð·ÑÐµÐ½Ð¸Ñ. ÐÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¾Ð±ÑÑÐ»Ð¾Ð²Ð»ÐµÐ½Ð° Ð²Ð°Ð¶Ð½ÑÐ¼Ð¸ Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸ÑÐ¼Ð¸ Ð½Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¼ ÑÑÐ½ÐºÐµ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸, Ð²ÑÐ·Ð²Ð°Ð½Ð½ÑÐ¼Ð¸ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ð¼Ð¸ ÑÐ¾Ð±ÑÑÐ¸ÑÐ¼Ð¸. Ð£ÑÐ¾Ð´ Ð¼Ð½Ð¾Ð³Ð¸Ñ Ð¸Ð½Ð¾ÑÑÑÐ°Ð½Ð½ÑÑ ÑÐµÑÐµÐ²ÑÑ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð¾Ð², ÑÐ¾Ð·Ð´Ð°ÐµÑ Ð·Ð½Ð°ÑÐ¸ÑÐµÐ»ÑÐ½ÑÐµ Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð² ÑÑÑÑÐºÑÑÑÐµ ÑÑÐ½ÐºÐ°, Ð¾ÑÐºÑÑÐ²Ð°Ñ Ð½Ð¾Ð²ÑÐµ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐ¸ Ð´Ð»Ñ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ ÑÐµÑÐµÐ¹. ÐÑÐ¸ ÑÐ±Ð¾ÑÐµ Ð´Ð°Ð½Ð½ÑÑ, Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÑ Ð´Ð»Ñ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ñ Google, Ð¯Ð½Ð´ÐµÐºÑ. ÐÑÑÐ¾ÑÐ½Ð¸ÐºÐ°Ð¼Ð¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð²ÑÑÑÑÐ¿Ð¸Ð»Ð¸ Ð´Ð°Ð½Ð½ÑÐµ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð¹ Ð½Ð°ÑÑÐ½Ð¾-Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ, Ð¾ÑÐ¸ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÐÐ½ÑÐµÑÐ½ÐµÑ-ÑÐµÑÑÑÑÐ¾Ð² Ð¸ Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð°Ð³ÐµÐ½ÑÑÑÐ².
description: The purpose of the work is to study the activities of retail chains in Russia, in particular, the retail chains âMagnitâ and âMonetkaâ. The following tasks were solved: analyze the theoretical foundations of the work of retail trade networks; analyze the dynamics of retail chains in Russia; study and evaluate strategic approaches to the development of network trade; conduct an analysis of the activities of âMagnitâ and âMonetkaâ; evaluate the effectiveness of development strategies implemented by companies; develop recommendations for increasing the efficiency of enterprise development in modern conditions. The main goals for the development of each of the companies were identified, measures were also proposed to improve the efficiency of the Magnit and Monetka retail chains, including competent merchandising, modernization of store design and strategic positioning, and their effectiveness was assessed from an economic point of view. The relevance of this study is due to important changes in the Russian retail market caused by political events. The departure of many foreign chain stores creates significant changes in the market structure, opening up new opportunities for Russian chains. When collecting the data necessary to do the work were used following search engines: Google, Yandex. The sources of information were data from domestic and foreign scientific research literature, official Internet resources and analytical agencies.