title: ÐÐ½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿Ð¾Ð´Ð´ÐµÑÐ¶ÐºÐ¸ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð¾ÑÐ¸ÐµÐ½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾ÑÑÐ¸ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÑÑÐµÑÑ Ð´Ð¾ÑÑÐ³Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Tools to support customer focus in the leisure sector company
Creators: name: Ð¡Ð°Ð»Ð°Ð¼Ð°ÑÐ¸Ð½Ð°, ÐÐ»ÐµÐ½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð¾ÑÐ¸ÐµÐ½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾ÑÑÑ
ÑÑÐµÑÐ° Ð´Ð¾ÑÑÐ³Ð°
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ ÑÑÐµÐ´ÑÑÐ²Ð°
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
customer orientation
leisure sphere
marketing media
social networks

description: Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ â ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ðµ Ð³ÑÑÐ¿Ð¿Ñ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÑÐ¸ Ð´Ð»Ñ ÑÐ°ÑÑÐ¸ÑÐµÐ½Ð¸Ñ ÐºÐ»Ð¸ÐµÐ½ÑÑÐºÐ¾Ð¹ Ð±Ð°Ð·Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÐ°Ð´Ð°ÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ: - Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° ÐºÐ¾ÑÑÐµÐ´Ð¶ÐµÐ¹; - Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð¿Ð¾Ð´Ð´ÐµÑÐ¶ÐºÐ¸ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð¾ÑÐ¸ÐµÐ½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾ÑÑÐ¸; - Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð²ÑÐ±Ð¾ÑÐ° ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÑÐ¸; - ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ðµ Ð³ÑÑÐ¿Ð¿Ñ Ð² Ð²ÑÐ±ÑÐ°Ð½Ð½Ð¾Ð¹ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÑÐ¸. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°Ñ Ð¾ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° ÐºÐ¾ÑÑÐµÐ´Ð¶ÐµÐ¹. ÐÐµÑÐ¾Ð´Ñ: ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, ÑÐºÑÐ¿ÐµÑÑÐ½Ð¾Ðµ Ð¾ÑÐµÐ½Ð¸Ð²Ð°Ð½Ð¸Ðµ, Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐºÑÐ¿ÐµÑÑÐ½ÑÑ Ð¾ÑÐµÐ½Ð¾Ðº, Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¸Ð½ÑÐ¾Ð³ÑÐ°ÑÐ¸ÐºÐ¸. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: - Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½ Ð¿ÑÐ¸Ð¾ÑÐ¸ÑÐµÑ Ð·Ð°Ð´Ð°ÑÐ¸ Ð¿Ð¾Ð´Ð´ÐµÑÐ¶ÐºÐ¸ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð¾ÑÐ¸ÐµÐ½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾ÑÑÐ¸ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÑÑÐµÑÑ Ð´Ð¾ÑÑÐ³Ð°; - Ð´Ð¾ÐºÐ°Ð·Ð°Ð½Ð° ÑÐµÐ»ÐµÑÐ¾Ð¾Ð±ÑÐ°Ð·Ð½Ð¾ÑÑÑ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð³ÑÑÐ¿Ð¿Ñ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÑÐ¸; - ÑÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ñ Ðº ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÑÐ¸ Ð¸ Ð¾ÑÑÑÐµÑÑÐ²Ð»ÐµÐ½ ÐµÐµ Ð²ÑÐ±Ð¾Ñ; - Ð²Ð²ÐµÐ´ÐµÐ½Ð° Ð³ÑÑÐ¿Ð¿Ð° Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÑÐ¸; - Ð²ÑÑÐ²Ð»ÐµÐ½Ñ ÑÑÑÐµÐºÑÑ Ð¾Ñ Ð²Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð³ÑÑÐ¿Ð¿Ñ. ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð° Ð²ÑÐ²ÐµÐ´ÐµÐ½Ð¸ÐµÐ¼ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ð¾ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÐµÐ¹, ÑÑÐ¾ Ð¿Ð¾Ð·Ð²Ð¾Ð»ÑÐµÑ ÑÐ°ÑÑÐ¸ÑÐ¸ÑÑ ÑÐµÐ»ÐµÐ²ÑÑ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ, Ð¿ÑÐ¸Ð²Ð»ÐµÑÑ Ð½Ð¾Ð²ÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² Ð¸ ÑÐ¾Ð·Ð´Ð°ÑÑ ÑÐ´Ð¾Ð±Ð½ÑÑ Ð´Ð»Ñ Ð¾Ð±ÑÐµÐ½Ð¸Ñ Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÐ¼Ð¸ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ.
description: The purpose of the work is to create a group in a social network to expand the client base of the company. Tasks of work: - analysis of the activities of the complex of cottages; - the study of tools to support customer focus; - rationale for choosing a social network; - creating a group in the selected social network. Work is performed on the basis of the complex of cottages activities. Methods: comparative analysis, expert assessment, processing of expert assessments, infographic tools. The main results of the work: - the priority of the task of supporting customer focus in a leisure company was substantiated; - proved the feasibility of creating a group in a social network; - the requirements for the social network are formulated and its choice made; - introduced a group in a social network; - revealed the effects of the introduction of the group. The practical significance of the work due to the withdrawal of the organization into the Internet space of social networks, which allows to expand the target audience, attract new customers and create a convenient platform for communication with consumers.