title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° ÑÑÐ½ÐºÐµ Ð²ÐµÐ³Ð°Ð½ÑÐºÐ¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð° Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ Ð¾Ð³ÑÐ°Ð½Ð¸ÑÐµÐ½Ð½Ð¾Ð³Ð¾ Ð±ÑÐ´Ð¶ÐµÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of the company promotion program on the market of vegan product of St. Petersburg in the conditions of limited budget
Creators: name: Ð¡Ð°Ð´Ð°ÐºÐ¾Ð²Ð°, ÐÐ¸ÐºÑÐ¾ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð²ÐµÐ³Ð°Ð½ÑÑÐ²Ð¾
Ð²ÐµÐ³ÐµÑÐ°ÑÐ¸Ð°Ð½ÑÑÐ²Ð¾
ÑÐºÐ¾Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÑÐµÐ´Ð°
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ°
vegan
vegetarianism
ecoproduct
promotion strategy
the target audience
marketing environment
competitiveness
market analysis

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description: The object of the graduate qualification work of bachelor is Â«ADIÂ» store, located at the address of St. Petersburg, Gorokhovaya Street, 36.
The purpose of the graduate qualification work of bachelor is develop marketing solutions to attract consumers to the market for vegan products.
During the study identified and analyzed the features, working conditions and trends in the market of vegan products in St. Petersburg. The researcher compiled a factor analysis of the macro-environment and micro-environment of the commercial enterprise Â«ADIÂ» using the methods of PEST-analysis and the model of Porter's five forces framework.
With the help of content-analysis and SWOT-analysis, the organizational and economic characteristics of the enterprise were analyzed. On the basis of the characteristics, the resource and financial potential was identified, and a description was given of the current strategy of promoting a commercial enterprise.
To implement marketing decisions on attracting consumers, promotion measures have been developed, strategy tools and budgeting have been worked out in detail. An assessment of the effectiveness of the promotion program was carried out, which showed that the implementation of the measures would increase the company's net profit and consolidate in the minds of consumers a new positioning format â the eco-vegan-store.
The data obtained in the course of the study will bring the greatest economic effect to the object of study â Â«ADIÂ» store; in addition, it can be used by other players in the vegan product market to develop their competitive advantages.