title: ÐÐµÑÐ¾Ð´Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð² ÑÐ°Ð¼ÐºÐ°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð³Ð¾ ÑÐµÑÐ²Ð¸ÑÐ° Ð¯Ð½Ð´ÐµÐºÑ.ÐÐ¸Ð·Ð½ÐµÑ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Methods for promoting an organization within the Yandex.Business advertising service
Creators: name: Ð¢Ð°ÑÐ°Ð½, ÐÐ°ÐºÑÐ¸Ð¼
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2025
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÐ½Ð´ÐµÐºÑ.Ð±Ð¸Ð·Ð½ÐµÑ
Ð¼ÐµÑÐ¾Ð´Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
Ð³ÐµÐ¾ÑÐµÑÐ²Ð¸ÑÑ
marketing
internet marketing
yandex.business
promotion methods
geoservices

description: Ð¦ÐµÐ»ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð´Ð¾Ð², Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÑ Ð½Ð° Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ð¸ Ð² ÑÐ°Ð¼ÐºÐ°Ñ ÑÐµÑÐ²Ð¸ÑÐ° Ð¯Ð½Ð´ÐµÐºÑ.ÐÐ¸Ð·Ð½ÐµÑ. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¾ Ð½Ð° Ð±Ð°Ð·Ðµ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð³Ð¾ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð° Â«Digital CommersÂ». ÐÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÐÐµÑÐ¾Ð´Ñ Ð¸ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÑÐµÑÐ²Ð¸ÑÐµ Ð¯Ð½Ð´ÐµÐºÑ.ÐÐ¸Ð·Ð½ÐµÑ. ÐÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ Ð¸ Ð¾ÑÐºÑÑÑÑÑ Ð¸ÑÑÐ¾ÑÐ½Ð¸ÐºÐ¾Ð², ÑÐ¸ÑÑÐµÐ¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ñ Ð¸ ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ðµ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð¾Ð² Ðº Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÑÐµÑÐ²Ð¸ÑÐµ Ð¯Ð½Ð´ÐµÐºÑ.ÐÐ¸Ð·Ð½ÐµÑ, ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð·. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÐÑÐ¾Ð²ÐµÐ´ÑÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð³Ð¾ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð° Â«Digital CommersÂ» Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐµÐ³Ð¾ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð², Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ð¸ Ð¾ÑÐµÐ½ÐµÐ½Ñ Ð¼ÐµÑÐ¾Ð´ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÑÐµÑÐ²Ð¸ÑÐµ Ð¯Ð½Ð´ÐµÐºÑ.ÐÐ¸Ð·Ð½ÐµÑ. ÐÐ±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð²: ÐÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¼ ÑÐµÑÐ²Ð¸ÑÐµ Ð¯Ð½Ð´ÐµÐºÑ.ÐÐ¸Ð·Ð½ÐµÑ. ÐÐ°ÑÑÐ½Ð°Ñ Ð½Ð¾Ð²Ð¸Ð·Ð½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÐÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ð¸ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ñ Ð¼ÐµÑÐ¾Ð´Ñ, Ð¿Ð¾Ð²ÑÑÐ°ÑÑÐ¸Ðµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÑÐµÑÐ²Ð¸ÑÐµ Â«Ð¯Ð½Ð´ÐµÐºÑ.ÐÐ¸Ð·Ð½ÐµÑÂ». ÐÑÐ¸ ÑÐ°Ð±Ð¾ÑÐµ Ð½Ð°Ð´ ÐÐÐ  Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ ÑÐ¸ÑÑÐ¾Ð²ÑÐµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸: ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐ¹ ÐºÐ°Ð±Ð¸Ð½ÐµÑ Ð¯Ð½Ð´ÐµÐºÑ.ÐÐ¸Ð·Ð½ÐµÑ, Ð¿ÑÐ¾ÑÐ¸Ð»Ñ Ð¯Ð½Ð´ÐµÐºÑ.ÐÐ°ÑÑÑ Ð¸ Ð¯Ð½Ð´ÐµÐºÑ.ÐÐ°Ð²Ð¸Ð³Ð°ÑÐ¾Ñ, Microsoft Office, Photoshop. ÐÑÐ²Ð¾Ð´Ñ: Ð·Ð°Ð´Ð°ÑÐ¸ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ñ, ÑÐµÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°. ÐÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð² ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¼ ÑÐµÑÐ²Ð¸ÑÐµ Ð¯Ð½Ð´ÐµÐºÑ.ÐÐ¸Ð·Ð½ÐµÑ.
description: The aim of the study is to develop methods aimed at improving the effectiveness of promotion within the Yandex.Business service. The study was carried out on the basis Ñdvertising agency Â«Digital CommersÂ». Research subject: Methods and tools for promotion in the Yandex.Business service. Research methods: Study of literature and open sources, systematization and comparison of various theoretical approaches to promotion within the Yandex.Business service, and economic analysis. The main results of the study: An analysis of the marketing activities of the advertising agency "Digital Commers" was conducted based on its clients, and promotion methods within the Yandex.Business service were proposed and evaluated. Application field: Promotion of a company within the Yandex.Business advertising service. The scientific novelty of the study is Ð¼ethods that enhance the effectiveness of promotion within the Yandex.Business service have been proposed and substantiated. Information technologies advertising account of Yandex.Business, profile of Yandex.Maps and Yandex.Navigator, Microsoft Office, Photoshop. Conclusions. The objectives of the masters thesis were achieved, and the stated goal was met. The research proposed measures to improve the effectiveness of business promotion within the Yandex.Business advertising service.