title: ÐÑÐµÐ½Ð´Ð¸Ð½Ð³ Ð² Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¼ Ð±Ð¸Ð·Ð½ÐµÑÐµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Branding in international business
Creators: name: ÐÑÑÐ¸Ð½ÑÐµÐ²Ð°, ÐÐ»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³
Ð±ÑÐµÐ½Ð´
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð°
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
Ð½ÐµÑÑÑÐ½Ð°Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ
ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð°
branding
brand
branding strategy
efficiency strategy
competitiveness
oil company
improving branding

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«ÐÐ£ÐÐÐÐÂ».
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description: The object of the study is the branding of the company Â«LUKOILÂ».
The objective of this work is development of recommendations on improvement of branding strategies of the company, with the aim of increasing its effectiveness.
The relevance of the work is due to the fact that the processes of globalization of the world economy in the 21st century are accompanied by a continuous increase in competition between oil companies. Therefore, Â«LUKOILÂ» needs to increase its competitiveness and presence in the international market through an effective branding strategy.
Based on the analysis of branding management in the company Â«LUKOILÂ» and evaluation of the effectiveness of branding activities were identified shortcomings and weaknesses of its brand-GA.
Recommendations aimed at improving the branding strategy of Â«LUKOILÂ» to improve its efficiency and increase the competitiveness of the company in the international market have been developed. The efficiency of the proposed recommendations is evaluated.
The practical implementation of the developed recommendations on the improvement of the branding strategy will increase the efficiency of LUKOIL's branding, which will have a positive impact on its competitiveness in the international market. The object of the study is the branding of the company Â«LUKOILÂ».
Objective: to determine the role of branding in the development of the international company Â«LUKOILÂ» and improve its strategy to improve the efficiency of the company in the market.