title: ÐÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ "ÐÐ¾Ð½ÑÐºÑ Ð¢ÑÐµÐ¹Ð´Ð¸Ð½Ð³")
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Evaluation of the effectiveness of the personnel of a retailer (for example, Monex Traiding LLC)
Creators: name: ÐÐ»Ð¾ÑÐ½Ð¸ÐºÐ¾Ð²Ð°, ÐÐ°ÑÐ°Ð»ÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»
Ð¼ÐµÑÐ¾Ð´Ñ Ð¿Ð¾Ð¸ÑÐºÐ° ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ¾Ð²
Ð¼Ð¾ÑÐ¸Ð²Ð°ÑÐ¸Ñ
ÑÑÐ½Ð¾Ðº ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸
staff
employees search methods
motivation
retail market

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: ÐÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐ¾Ð½ÑÐºÑ Ð¢ÑÐµÐ¹Ð´Ð¸Ð½Ð³Â». 
ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¾ÑÐµÐ½ÐºÐµ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ¾Ð² Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼ÐµÑ Ð¿Ð¾ ÐµÐ³Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ. 
ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 
1. Ð Ð°ÑÐºÑÑÑÑ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÑÐ½ÐºÐ° ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸. 
2. ÐÐ·ÑÑÐ¸ÑÑ ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÑ Ð¿Ð¾Ð´Ð±Ð¾ÑÐ° Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð° Ð´Ð»Ñ ÑÑÐ½ÐºÐ° ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸. 
3. ÐÐ·Ð½Ð°ÐºÐ¾Ð¼Ð¸ÑÑÑÑ Ñ Ð¼ÐµÑÐ¾Ð´Ð°Ð¼Ð¸ Ð¿Ð¾Ð¸ÑÐºÐ° Ð¾ÑÐµÐ½ÐºÐ¸ Ð¸ Ð¼Ð¾ÑÐ¸Ð²Ð°ÑÐ¸Ð¸ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð°. 
4. ÐÐ·Ð½Ð°ÐºÐ¾Ð¼Ð¸ÑÑÑÑ Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ ÑÑÑÑÐºÑÑÑÐ¾Ð¹ ÐºÐ°Ð´ÑÐ¾Ð²Ð¾Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ¸. 
5. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð¾ÑÐµÐ½ÐºÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿Ð¾Ð¸ÑÐºÐ° Ð¸ Ð¿Ð¾Ð´Ð±Ð¾ÑÐ° Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð°. 
6. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑ Ð¼ÐµÑ Ð¿Ð¾ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð°. 
Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ÐÐ¾Ð½ÑÐºÑ Ð¢ÑÐµÐ¹Ð´Ð¸Ð½Ð³Â», Ð³Ð´Ðµ ÑÐ¾Ð±Ð¸ÑÐ°Ð»Ð°ÑÑ ÑÐ°ÑÑÑ ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°: ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÐ° ÑÐ°Ð±Ð¾ÑÑ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ¾Ð², ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¿ÑÐ¾Ð´Ð°Ð¶, Ð¾Ð±ÑÐ¸Ðµ Ð´Ð°Ð½Ð½ÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÑÐ»Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ñ ÑÐ°ÑÑÐµÑÑ, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð½Ð°Ð³Ð»ÑÐ´Ð½Ð¾ Ð¿Ð¾ÐºÐ°Ð·ÑÐ²Ð°Ð»Ð¸ Ð´Ð¾ÑÑÐ¾Ð¸Ð½ÑÑÐ²Ð° Ð¸ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐºÐ¸ ÑÐ°Ð±Ð¾ÑÑ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð° 
Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð° Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð´Ð¾ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð¼ÐµÑ Ð¸ Ð¿Ð¾ÑÐ»Ðµ. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½ÑÐµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð¼Ð¾ÑÐ¸Ð²Ð°ÑÐ¸Ð¸ Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ ÑÑÐ°Ð½Ð´Ð°ÑÑÐ¾Ð² Ð¿Ð¾Ð¸ÑÐºÐ° Ð¸ Ð¾ÑÐ±Ð¾ÑÐ° ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ¾Ð², Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐ¿Ð¾ÑÐ¾Ð±Ð° Ð¿ÑÐµÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ.
description: Theme of final qualification work: Evaluation of the effectiveness of the personnel of a retail enterprise (for example, Monex Trading LLC) 
This work is devoted to the study of evaluating the productivity of store employees and the development of a set of measures to increase it. 
Tasks that were solved during the study: 
1. To reveal the features of the retail market. 
2. To study the specifics of personnel selection for the retail market. 
3. Get familiar with the methods of search, assessment and motivation of staff.
 4. Get acquainted with the activities of the company and the structure of personnel policy 
5. To analyze the assessment of the effectiveness of the search and selection of personnel 
6. To develop a set of measures to improve staff productivity 
The work was carried out in the company Monex Trading LLC, where a part of the actual material was collected: the specifics of the employees' work, sales results, general data of the company. Calculations were carried out, which clearly showed the advantages and disadvantages of the staff. 
As a result, the storeâs performance was analyzed before and after the implementation of the proposed measures. Effective recommendations have been developed to increase motivation, change the standards of search and selection of employees, change the way bonuses are paid.