title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð² Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸
title: Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÑÐºÐ°Ñ ÑÐ°Ð±Ð¾ÑÐ°
titleType: Subtitle
Creators: name: Ð Ð¾Ð³Ð¾Ð², Ð Ð¾Ð¼Ð°Ð½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2016
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ
Ð¿Ð°Ð±Ð»Ð¸Ðº ÑÐ¸Ð»ÐµÐ¹ÑÐ¸Ð½Ð·
ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ðµ Ð¸Ð¼Ð¸Ð´Ð¶Ð°
marketing
promotions
effectiveness
of public relations
creating the image

description: Ð Ð¿ÐµÑÐ²Ð¾Ð¹ Ð³Ð»Ð°Ð²Ðµ Ð´Ð°Ð½Ð° ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° ÑÐ¾Ð·ÑÐ¹ÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐÐ Â«ÐÑÐ¾Ð¼ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð¸ÐºÐ°-ÐÐµÑÐµÑÐ±ÑÑÐ³Â». ÐÐ°Ð½Ð° Ð¾ÑÐµÐ½ÐºÐ° Ð´Ð¸Ð½Ð°Ð¼Ð¸ÐºÐ¸ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ. ÐÑÐ´Ð²Ð¸Ð½ÑÑÐ¾ Ð¿ÑÐµÐ´Ð¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ, ÑÑÐ¾ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð² ÑÑÐµÑÐµ Ð¾Ð¿ÑÐ¾Ð²Ð¾-ÑÐ¾Ð·Ð½Ð¸ÑÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð² Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ¸ÑÐ¼Ðµ Ð¼Ð¾Ð¶Ð½Ð¾ ÑÐ»ÑÑÑÐ¸ÑÑ Ð¿ÑÑÐµÐ¼ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¸ Ð¿Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹. ÐÐ¾ Ð²ÑÐ¾ÑÐ¾Ð¹ Ð³Ð»Ð°Ð²Ðµ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ, Ð¸ÑÑÐ¾Ð´Ñ Ð¸Ð· ÐºÐ¾ÑÐ¾ÑÑÑ Ð´ÐµÐ»Ð°ÐµÑÑÑ Ð²ÑÐ²Ð¾Ð´ Ð¾ ÑÐ°Ð¼Ð¾Ð¹ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐ¸ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸. ÐÑÐ¾ÑÐ°Ñ Ð³Ð»Ð°Ð²Ð° ÑÐ¾Ð´ÐµÑÐ¶Ð¸Ñ Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð½Ð° ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð¼ ÑÑÐ°Ð¿Ðµ; Ð¿ÑÐµÐ´Ð¼ÐµÑ, ÑÐ¾Ð´ÐµÑÐ¶Ð°Ð½Ð¸Ðµ, Ð·Ð°Ð´Ð°ÑÐ¸ Ð¸ Ð¼ÐµÑÐ¾Ð´Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹. Ð¢ÑÐµÑÑÑ Ð³Ð»Ð°Ð²Ð° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð½Ð° ÐÐÐ Â«ÐÑÐ¾Ð¼ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð¸ÐºÐ°-ÐÐµÑÐµÑÐ±ÑÑÐ³Â». ÐÑÐ¾Ð³Ð¾Ð¼ ÑÑÐµÑÑÐµÐ¹ Ð³Ð»Ð°Ð²Ñ ÑÑÐ°Ð»Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÑÐµÐºÑÐ° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹.
description: In the first chapter the characteristics of business activity of LLC "Promelectronica Petersburg." The estimation of the dynamics of the implementation of enterprise products. It is suggested that the efficiency of business activities in the field of wholesale and retail sales in the company can be improved through the development and implementation of measures for the development of a complex of marketing communications. The second chapter deals with the theoretical foundations, based on a conclusion that led to the very possibility of increasing economic activity. The second chapter contains a description of a complex of marketing communications at the present stage; subject, content, objectives and the complex of marketing communications management. The third chapter is devoted to the development of measures for the development of a complex of marketing communications in the LLC "Promelectronica Petersburg." The result of the third chapter was to assess the economic impact of the proposed activities