title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð³Ð¾ IT-Ñ Ð¾Ð»Ð´Ð¸Ð½Ð³Ð° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Â«Yandex N.V.Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Exploitation of development strategy of an international IT-holding (as exemplified by Â«Yandex N.V.Â»)
Creators: name: ÐÐµÑÐ¸Ð»ÑÐ¼Ð°Ð½, ÐÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
ÑÑÐ½Ð¾Ðº
ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð·
ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ
Ð¾ÐºÑÐ¿Ð°ÐµÐ¼Ð¾ÑÑÑ
ÑÐ¸ÑÐºÐ¸
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸
enterprise
market
strategic analysis
financial analysis
economical efficiency
return on investment
risks
strategy
performance indicators

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ð¾ÑÑÐ°Ð¶ÐµÐ½Ñ ÐºÐ»ÑÑÐµÐ²ÑÐµ Ð°ÑÐ¿ÐµÐºÑÑ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«Ð¯Ð½Ð´ÐµÐºÑÂ», Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð° Ð´ÐµÐ¹ÑÑÐ²ÑÑÑÐ°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸. 
ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ Â«Yandex N.V.Â».
ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ. 
Ð ÑÐ°Ð±Ð¾ÑÐµ Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð²Ð¸Ð´Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¹ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¸ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð°ÑÐ¿ÐµÐºÑÑ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÑÐ¸ÑÐºÐ°Ð¼Ð¸.
ÐÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÑ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ.
ÐÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, PEST-Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸ Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð° Ð¼Ð°ÑÑÐ¸ÑÐ° ÐÐ½ÑÐ¾ÑÑÐ°.
Ð ÑÐ¾Ð´Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð±ÑÐ»Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ ÑÐ»Ð°Ð±ÑÐµ ÑÑÐ¾ÑÐ¾Ð½Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÑÐµÐ±ÑÑÑ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ. ÐÑÐ»Ð¸ Ð¸Ð´ÐµÐ½ÑÐ¸ÑÐ¸ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐµ ÑÑÑÐ´Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ Ð½Ð°Ð»Ð¸ÑÐ¸Ðµ ÑÐ³ÑÐ¾Ð·Ñ Ð²Ð½ÑÑÑÐ¸Ð¾ÑÑÐ°ÑÐ»ÐµÐ²Ð¾Ð¹ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ð¸ Ð¸ Ð¿Ð¾ÑÐ²Ð»ÐµÐ½Ð¸Ñ ÑÐ¾Ð²Ð°ÑÐ¾Ð²-ÑÑÐ±ÑÑÐ¸ÑÑÑÐ¾Ð². 
Ð ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð° ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð° ÑÐµÐºÑÑÐ°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð½Ð° Ð±Ð»Ð¸Ð¶Ð°Ð¹ÑÐ¸Ðµ Ð³Ð¾Ð´Ñ Ð¿Ð¾ ÐºÐ°Ð¶Ð´Ð¾Ð¼Ñ Ð¸Ð· ÑÐµÑÐ²Ð¸ÑÐ¾Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸.
ÐÐ»Ñ ÐºÐ°Ð¶Ð´Ð¾Ð³Ð¾ ÑÐµÑÐ²Ð¸ÑÐ° Ð±ÑÐ»Ð° ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½Ð° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¸ Ð¿ÑÐ¾ÑÑÐ¸ÑÐ°Ð½Ñ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½ÑÐµ Ð¾Ð¿ÐµÑÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐ¸ÑÐºÐ¸. ÐÐ¾ ÐºÐ°Ð¶Ð´Ð¾Ð¼Ñ ÑÐ¸ÑÐºÑ Ð±ÑÐ» Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½ Ð¿ÐµÑÐµÑÐµÐ½Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð¸Ñ Ð¼Ð¸Ð½Ð¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ð¸.
description: In this graduate qualification work of bachelor, the key aspects of the company "Yandex" were reflected, as well as the current development strategy of the organization. 
The object of the study is the company "Yandex N. V.".
The subject of the study is the strategy of enterprise development. 
The thesis deals with different types of development strategies and theoretical aspects of managing risks. 
SWOT-analysis, PEST-analysis and Ansoff matrix analysis have been performed.
In terms of analysis, companiesâ weaknesses have been identified. Financial problems were found, as well as a threat of industry competition and a threat of substitutesâ appearance.
The study has examined the current strategy of the enterprise and has exploited a future development strategy for each service that company offers. 
Economic efficiency has been calculated for each strategy. For each potential risk a special strategy has been suggested that minimizes operational risks.