title: ÐÐ¸Ð·Ð°Ð¹Ð½-ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð¿Ð°ÑÐºÐ¾Ð²ÑÑ Ð·Ð¾Ð½ Ð³Ð¾ÑÐ¾Ð´ÑÐºÐ¾Ð¹ ÑÑÐµÐ´Ñ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Â«ÐÐ¾ÑÐºÐ¾Ð²ÑÐºÐ¾Ð³Ð¾ Ð¿Ð°ÑÐºÐ° ÐÐ¾Ð±ÐµÐ´ÑÂ» Ð² Ð¡ÐÐ±
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Design concept of visual communications of urban park zones on the example of the Moscow Victory Park in St. Petersburg
Creators: name: ÐÐ¼ÐµÐ»ÑÑÐ½Ð¾Ð²Ð°, Ð Ð¾Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
Ð¿Ð°ÑÐº
Ð¿Ð¸ÐºÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ
Ð½Ð°Ð²Ð¸Ð³Ð°ÑÐ¸Ñ
Ð¿Ð»Ð°Ð½
Ð½Ð°Ð²Ð¸Ð³Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ ÑÑÐµÐ½Ð´
Ð³ÑÐ°ÑÐ¸ÐºÐ°
visual communications
park
pictograms
navigation
plan
navigation stand
graphics

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description: In this paper, the essence of the approach to creating a system of visual communications of the park based on the use of systems oriented to the environment in the environment: navigation, an icon and graphics is described. The research set the following goals: 1. Analysis of the world experience and identify the features of visual communications of park areas, approaches and methods of restoring their placement in the environment, their advantages, and problems. 2. Development a strategy for creating visual communications for park zones. 3. Proposal of the concept of architectural and environmental scenarios for the phased inclusion of the studied object in the urban environment and the preservation of the authenticity and socio-cultural significance of the space. 4. Development a three-dimensional and functional planning model of the complex. After analyzing the visual communication systems in park areas of the urban environment in 13 large cities of Russia, we proposed the main types of use of navigation stands: orienting stele, stele guide, stele end point, small stele guide, floor stand; and identified the main characteristics of the development of visual communications in park areas of the urban environment. The design concept is formulated. A visual communications system was developed on the example of the Moscow Victory Park.