title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð±Ð°Ð½ÐºÐ¾Ð²ÑÐºÐ¸Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð²
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of the online promotion of banking products
Creators: name: ÐÐµÐ½ÑÐºÐ¾Ð²ÑÐºÐ¸Ð¹, ÐÐ»ÐµÐºÑÐ°Ð½Ð´Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÐÐ½ÑÐµÑÐ½ÐµÑ
Ð¡Ð±ÐµÑÐ±Ð°Ð½Ðº
Ð±Ð°Ð½ÐºÐ¾Ð²ÑÐºÐ¸Ðµ ÑÑÐ»ÑÐ³Ð¸
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
Sberbank
banking services
promotion

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description: The topic of the final qualifying work: "development of a strategy for online promotion of banking products" This work is devoted to the study of the strategy for promoting Sberbank's products in the Internet environment and the development of recommendations The aim of the study is to analyze the effectiveness of promoting banking products on the online trading market. The purpose of the study is due to the fulfillment of the following tasks: - to explore the essence of the concept of "promotion"; - study the essence of banking products and services of a commercial bank, consider their main types; - to investigate the characteristics of banking services and their classification; - consider modern problems of promoting banking products on the online trading market; - consider the positioning of banking products; - to conduct a study of the effectiveness of promoting banking products on the online trading market; - to develop measures to improve the promotion of banking products on the online trading market; - to assess the effectiveness of the proposed measures. The theoretical basis of the study was made by the scientific works of Russian economists. The practical basis for the analysis was provided by information from information and statistical portals on the Internet, data from the Bank of Russia, and bank statements. Conclusions: as a result of the study, the goal of the study was achieved and the tasks were solved: weaknesses in the strategy of online promotion of banking products were identified (lack of effective advertising in social networks, lack of an effective policy to stimulate customers on the Internet, lack of an effective advertising policy). and recommendations for their elimination are given.