title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿Ð»Ð°Ð½Ð° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ Ð´Ð»Ñ ÑÐ½Ð¸ÐºÐ°Ð»ÑÐ½ÑÑ ÑÐ¾Ð²Ð°ÑÐ¾Ð²
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a plan for the promotion of unique products on social networks
Creators: name: ÐÐ°ÐºÐ°ÑÐ¾Ð²Ð°, ÐÐ¸Ð·Ð°Ð²ÐµÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³ ÑÐ½Ð¸ÐºÐ°Ð»ÑÐ½ÑÑ ÑÐ¾Ð²Ð°ÑÐ¾Ð²
ÑÐµÐºÐ»Ð°Ð¼Ð°
Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ
marketing strategy o the enterprise
marketing of unique products
advertising
positioning
promotion
target audience

description: Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ - ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿Ð»Ð°Ð½Ð° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ ÑÐ½Ð¸ÐºÐ°Ð»ÑÐ½ÑÑ ÑÐ¾Ð²Ð°ÑÐ¾Ð². Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°Ñ Ð±ÑÐµÐ½Ð´Ð° Ð²ÑÐ·Ð°Ð½Ð½ÑÑ Ð¸Ð·Ð´ÐµÐ»Ð¸Ð¹, ÑÐ¿ÐµÑÐ¸Ð°Ð»Ð¸Ð·Ð¸ÑÑÑÑÐµÐ³Ð¾ÑÑ Ð½Ð° ÐºÑÐµÐ°ÑÐ¸Ð²Ð½Ð¾Ð¹ Ð²ÑÐ·ÐºÐµ Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Ð´ÑÑÑÐ°ÑÐ¾Ð¹ Ð²ÑÐ·ÐºÐ¸ Â«Makarova.exeÂ». ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ: ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð², Ð¾Ð¿ÑÐ¾Ñ, Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³-Ð¼Ð¸ÐºÑ (4P), ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ°Ñ ÐºÐ°Ð½Ð²Ð° Ð¸ ÐºÑÐ¸Ð²Ð°Ñ ÑÐµÐ½Ð½Ð¾ÑÑÐµÐ¹, SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¼Ð°ÑÑÐ¸ÑÐ° ÐÐÐ. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: - Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ½Ð¸ÐºÐ°Ð»ÑÐ½ÑÑ ÑÐ¾Ð²Ð°ÑÐ¾Ð²; - Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÐ½ÐºÐ° ÑÐ½Ð¸ÐºÐ°Ð»ÑÐ½ÑÑ ÑÐ¾Ð²Ð°ÑÐ°Ñ Ð² ÑÑÐµÑÐµ Ð¾Ð´ÐµÐ¶Ð´Ñ; - Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾-ÑÐ¾Ð·ÑÐ¹ÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ; - Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð±ÑÐµÐ½Ð´Ð°; - ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿Ð»Ð°Ð½ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ; - ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½Ð° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¸ Ð¿ÑÐ¾Ð³Ð½Ð¾Ð·Ð½ÑÐµ Ð¸Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸. ÐÐ±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÐÐÐ  â Ð½ÐµÐ¿Ð¾ÑÑÐµÐ´ÑÑÐ²ÐµÐ½Ð½Ð¾ Ð² Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ. ÐÑÐ²Ð¾Ð´Ñ. ÐÐ»Ñ ÑÑÐ¿ÐµÑÐ½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½Ð° ÑÑÐ½ÐºÐµ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÑ Ð½ÐµÑÐºÐ¾Ð»ÑÐºÐ¾ ÐºÐ°Ð½Ð°Ð»Ð¾Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ, ÑÑÐ¾Ð±Ñ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½ÑÐ¹ ÐºÐ»Ð¸ÐµÐ½Ñ ÑÐ¼Ð¾Ð³ Ð¾Ð·Ð½Ð°ÐºÐ¾Ð¼Ð¸ÑÑÑÑ Ñ ÑÐ¾Ð²Ð°ÑÐ¾Ð¼ Ð¸ Ð¿ÑÐ¸Ð¾Ð±ÑÐµÑÑÐ¸ ÐµÐ³Ð¾, Ð³Ð´Ðµ ÐµÐ¼Ñ Ð±ÑÐ´ÐµÑ ÑÐ´Ð¾Ð±Ð½Ð¾. Ð¡ ÑÑÐµÑÐ¾Ð¼ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð°, Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Â«Makarova.exeÂ» ÑÑÐµÐ±ÑÐµÑÑÑ Ð½Ð° ÑÐµÐ³ÑÐ»ÑÑÐ½Ð¾Ð¹ Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð³Ð°ÑÑ ÑÐ²Ð¾Ð¹ ÑÐ¾Ð²Ð°Ñ Ð½Ð° ÑÐ°Ð·Ð½ÑÑ ÐºÐ°Ð½Ð°Ð»Ð°Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ, ÑÐ°ÐºÐ¸Ðµ ÐºÐ°Ðº Pinterest, Youtube, Ð¢ÐµÐ»ÐµÐ³ÑÐ°Ð¼Ð¼ Ð¸ Ð¾ÑÐ¸ÑÐ¸Ð°Ð»ÑÐ½ÑÐ¹ ÑÐ°Ð¹Ñ Ð±ÑÐµÐ½Ð´Ð°. ÐÑÐ» ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿Ð»Ð°Ð½ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ, ÑÐµÐ»Ñ Ð±ÑÐ»Ð° Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°.
description: The aim of the graduate qualification work is to develop a plan for the promotion of unique products on social networks. The work has been carried out on the materials of the brand of knitted products specializing in creative knitting using hole knitting "Makarova.exe". Research methods used: comparative analysis of competitors, survey, marketing mix (4P), strategic canvas and value curve, SWOT analysis, BCG matrix. The main results of the graduate qualification work: - a theoretical analysis of the marketing activities of unique products; - research of the market of unique goods in the field of clothing was carried out; - an analysis of the financial and economic activities of the enterprise; - analysis of the marketing strategy of the brand; - developed a plan to promote the enterprise in social networks; - calculated the economic efficiency of measures and their predictive indicators. The areas of the graduate qualification work results application â directly in the activities of the enterprise. Conclusions of graduate qualification work. For the successful functioning of the enterprise in the market, it is necessary to use several promotion channels so that a potential client can get acquainted with the product and purchase it where it is convenient for him. Taking into, account the conducted marketing analysis, the Makarova.exe company needs to regularly promote its product on various promotion channels, such as Pinterest, Youtube, Telegram and the official website of the brand. A social media promotion plan was developed, the goal was achieved.