title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ ÑÐµÐ·Ð¾Ð½Ð½ÑÑ event-Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ Ð³Ð¾ÑÑÐµÐ¿ÑÐ¸Ð¸Ð¼ÑÑÐ²Ð° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÑ Â«ÐÐ½Ð³Ð»ÐµÑÐµÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a social media promotion project for seasonal event activities of a hospitality industry enterprise (using the example of the Â«AngletterÂ» hotel)
Creators: name: ÐÐ¾Ð²Ð¸ÐºÐ¾Ð²Ð°, ÐÐ¸ÐºÑÐ¾ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2025
Subjects: ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ°
event-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
event-Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ
Ð²Ð¸Ð´ÐµÐ¾Ð±Ð»Ð¾Ð³Ð¸
ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ
ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð¿Ð»Ð°Ð½
social networks
hotel
event marketing
event events
video blogs
target audience
content plan

description: Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾ÑÐµÐ»Ñ Â«ÐÐ½Ð³Ð»ÐµÑÐµÑÂ» Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ Ñ ÑÑÐµÑÐ¾Ð¼ Event-Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹.Â  ÐÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ â Ð¿ÑÐ¾ÑÐµÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐµÐ¹ Event-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾ÑÐµÐ»Ñ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: 1. Ð Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð±ÑÐ» Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½ Ð¿ÑÐ¾ÐµÐºÑ Â«Event-Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¾ÑÐµÐ»Ñ Â«ÐÐ½Ð³Ð»ÐµÑÐµÑ Ð² ÑÐ¸ÑÑÐµÐ¼Ðµ SMMÂ», ÑÐµÐ»ÑÑ ÐºÐ¾ÑÐ¾ÑÐ¾Ð³Ð¾ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÑÑÐ¾Ð²Ð½Ñ ÑÐ·Ð½Ð°Ð²Ð°ÐµÐ¼Ð¾ÑÑÐ¸, Ð¸Ð¼Ð¸Ð´Ð¶Ð° Ð¾ÑÐµÐ»Ñ Ð¸ Ð·Ð°Ð¿Ð¾Ð»Ð½ÑÐµÐ¼Ð¾ÑÑÐ¸ Ð½Ð¾Ð¼ÐµÑÐ½Ð¾Ð³Ð¾ ÑÐ¾Ð½Ð´Ð° Ð·Ð° ÑÑÐµÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾ÑÐµÐ»Ñ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÑÑ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² event-Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹. 2. Ð§Ð¸ÑÑÐ°Ñ Ð¿ÑÐ¸Ð±ÑÐ»Ñ Ð¾Ñ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð´Ð»Ñ Ð¾ÑÐµÐ»Ñ Â«ÐÐ½Ð³Ð»ÐµÑÐµÑÂ» ÑÐ¾ÑÑÐ°Ð²Ð¸Ñ 853,5 ÑÑÑ. ÑÑÐ±. Ð Ð°ÑÑÑÐ¸ÑÐ°Ð½Ð½ÑÐµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ Ð¾ÑÑÐ°Ð¶Ð°ÑÑ Ð¾ÐºÑÐ¿Ð°ÐµÐ¼Ð¾ÑÑÑ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ° Â«Event-Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¾ÑÐµÐ»Ñ Â«ÐÐ½Ð³Ð»ÐµÑÐµÑÂ» Ð² ÑÐ¸ÑÑÐµÐ¼Ðµ SMMÂ» Ð² ÑÐµÑÐµÐ½Ð¸Ðµ 12,5 Ð¼ÐµÑÑÑÐµÐ², Ð° ÑÐµÐ½ÑÐ°Ð±ÐµÐ»ÑÐ½Ð¾ÑÑÑ Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ° ÑÐ¾ÑÑÐ°Ð²Ð»ÑÐµÑ 96%. ÐÐ±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ Ð³Ð¾ÑÑÐµÐ¿ÑÐ¸Ð¸Ð¼ÑÑÐ²Ð° â Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¼Ð¾Ð³ÑÑ Ð±ÑÑÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ñ ÐºÐ°Ðº Ð½Ð° Ð¾Ð±ÑÐµÐºÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, ÑÐ°Ðº Ð¸ Ð½Ð° Ð´ÑÑÐ³Ð¸Ñ Ð¾Ð±ÑÐµÐºÑÐ°Ñ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ°. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ Ð²ÑÐ²Ð¾Ð´Ñ Ð¿Ð¾ ÑÐ°Ð±Ð¾ÑÐµ: 1. ÐÐµÑÐ¼Ð¾ÑÑÑ Ð½Ð° Ð²ÑÑÐ²Ð»ÐµÐ½Ð½ÑÐµ Ð² ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ PEST-Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð²Ð½ÐµÑÐ½Ð¸Ðµ ÑÐ³ÑÐ¾Ð·Ñ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ°, Ð¸Ð¼ÐµÑÑÐ¸ÐµÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐµ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ²Ð° Ð¸ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐ¸ Ð¿Ð¾Ð·Ð²Ð¾Ð»ÑÑ ÑÐ¾ÑÑÐ°Ð½Ð¸ÑÑ Ð¾ÑÐµÐ»Ñ Â«ÐÐ½Ð³Ð»ÐµÑÐµÑÂ» Ð¾Ð´Ð½Ñ Ð¸Ð· Ð¿ÐµÑÐ²ÑÑ ÑÑÑÐ¾ÑÐµÐº Ð² ÑÐµÐ¹ÑÐ¸Ð½Ð³Ðµ Ð³Ð¾ÑÑÐ¸Ð½Ð¸Ñ Ð³. Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°. 2. ÐÐ¾ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ°Ð¼ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð¹ ÑÑÐµÐ´Ñ Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð¿ÑÑÐ¸ ÑÐ¸Ð» Ð. ÐÐ¾ÑÑÐµÑÐ° Ð¼Ð¾Ð¶Ð½Ð¾ ÑÐ´ÐµÐ»Ð°ÑÑ Ð²ÑÐ²Ð¾Ð´, ÑÑÐ¾ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð´Ð¾ÑÑÐ°ÑÐ¾ÑÐ½Ð¾ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¼, ÑÑÐµÐ±ÑÐµÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð´ÐµÐ¹ÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð¸ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð²Ð½Ð¾Ð¹ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ñ ÑÑÐµÑÐ¾Ð¼ ÑÐ°ÐºÑÐ¾ÑÐ¾Ð² Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¹ Ð¸ Ð²Ð½ÐµÑÐ½ÐµÐ¹ ÑÑÐµÐ´Ñ.
description: The purpose of the final qualification is to develop a project for marketing the Angleterre hotel on social media, taking into account Event events. The subject of the research is the process of applying the possibilities of Event marketing to promote the hotel on social networks. The results of the final qualifying work: 1. In the study, the project "Event events of the Angleterre hotel in the SMM system" was proposed, the purpose of which is to increase the level of recognition, the image of the hotel and the occupancy of the room stock by promoting the hotel on social networks using the achieved results of event events. 2. The net profit from the project for the Angleterre Hotel will amount to 853.5 thousand rubles. The calculated indicators reflect the payback of the proposed project "Event events of the Angleterre Hotel in the SMM system" for 12.5 months, and the profitability of this project is 96%. The scope of the proposed recommendations for improving the organization of services at a hospitality industry enterprise is that events can be implemented both at the research facility and at other hotel business facilities. The main conclusions of the work: 1. The Angleterre Hotel is one of the oldest enterprises of the St. Petersburg hospitality industry. The financial results of the companys work are increasing every year. Despite the external threats to the functioning of the hotel business identified as a result of the PEST analysis, the existing competitive advantages and opportunities will allow the Angleterre Hotel to remain one of the first places in the rating of hotels in St. Petersburg. 2. Based on the results of the analysis of the competitive environment using M. Porters five forces model, it can be concluded that the hotel business is quite competitive and requires the development of an effective and productive competitive strategy, taking into account the factors of the internal and external environment.