title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ ÑÐµÐ±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð° Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of the concept of rebranding an online store
Creators: name: ÐÑÑÐ¶Ð°Ð½ÑÐºÐ°Ñ, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð±ÑÐµÐ½Ð´
ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ
Ð¸Ð´ÐµÑ
Ð±Ð¸Ð·Ð½ÐµÑ
ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÑ
Ð°Ð½Ð°Ð»Ð¸Ð·
brand
concept
idea
business
development
competitors
analysis

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð² Ð¸ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ñ ÐºÐ»ÑÑÐµÐ²ÑÑ ÐºÐ¾Ð½ÑÐµÐ¿ÑÑÐ°Ð»ÑÐ½ÑÑ Ð»Ð¸Ð½Ð¸Ð¹ Ð±ÑÐµÐ½Ð´Ð° Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Â«AmorettaÂ».ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ:Â ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÑ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð¼Ð¸ÐºÑÐ¾ Ð¸ Ð¼Ð°ÐºÑÐ¾ÑÑÐµÐ´Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð¼ÐµÑÑÐ¾ÑÐ°ÑÐ¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð±ÑÐµÐ½Ð´Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð². ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ Ð¸ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÑÐ½ÐºÐ°. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð±ÑÐµÐ½Ð´Ð°. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÐºÐ¾Ð½ÑÐµÐ¿ÑÑÐ°Ð»ÑÐ½ÑÐµ Ð»Ð¸Ð½Ð¸Ð¸ Ð±ÑÐµÐ½Ð´Ð°. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð±ÑÐµÐ½Ð´Ð°. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÑÐµÐ±ÑÐµÐ½Ð´Ð¸Ð½Ð³ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°. Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° ÑÐ¾Ð²Ð°ÑÐ¾Ð² Ð´Ð»Ñ Ð²Ð·ÑÐ¾ÑÐ»ÑÑ Â«AmorettaÂ».Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ ÑÐµÐ°Ð»Ð¸Ð·Ð¾Ð²Ð°Ð½Ñ Ð½ÐµÑÐºÐ¾Ð»ÑÐºÐ¾ Ð²Ð¸Ð´Ð¾Ð² Ð°Ð½Ð°Ð»Ð¸Ð·Ð°, ÑÐ°ÐºÐ¸Ðµ ÐºÐ°Ðº:Â Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð¾Ð¿ÑÐ¾ÑÐ° Ð¸ ÐµÐ³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·, ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·,Â SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, Ð°Ð½Ð°Ð»Ð¸Ð· Ð°ÑÑÐ¸Ð±ÑÑÐ¾Ð² ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð²,Â PEST-Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿Ð¾ ÐÐ°Ð¹ÐºÐ»Ñ ÐÐ¾ÑÑÐµÑÑ. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½ÑÑ Ð°Ð½Ð°Ð»Ð¸Ð·Ð¾Ð² Ð½Ð° Ð±Ð°Ð·Ðµ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Â«AmorettaÂ» Ð±ÑÐ»Ð¾ Ð¿ÑÐ¸Ð½ÑÑÐ¾ ÑÐµÑÐµÐ½Ð¸Ðµ Ð¾ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÐµÐ±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð° Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°.Â Â Â Â Â 
description: This work is devoted to the study of competitors and the definition of key conceptual lines of the brand of the online store Â«AmorettaÂ». The research set the following goals:Â 1. Analyze the financial activities of the enterprise.2. Analyze the micro and macro environment of the enterprise.3. Analyze locations.4. Analyze competitor brands.5. Analyze trends and prospects for the development of the market.6. Analyze brand positioning.7. Analyze the conceptual lines of the brand.8. Analyze brand promotion.9. Develop rebrandingÂ online store. The work was carried out on the basis of the online store of goods for adults Â«AmorettaÂ». In the course of the work, several types of analysis were implemented, such as: conducting a survey and its analysis, comparative analysis, SWOT analysis, analysis of competitors' attributes, PEST analysis and analysis by Michael Porter. Based on theÂ analysisÂ carried out on the basis of the Â«AmorettaÂ» online store, it was decided to develop a rebranding of the store.Â Â