title: Ð¡Ð¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð¼ÑÐ¶ÑÐºÐ¾Ð¹ Ð¾Ð´ÐµÐ¶Ð´Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Usage of modern tools of promoting menswear for online store
Creators: name: ÐÐ°ÑÑÐ´, ÐÑÑÐ°Ð¼Ð¼Ð°Ð´
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÐÐ½ÑÐµÑÐ½ÐµÑ
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐ¼Ð¸
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ñ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ Ð¸Ð½ÑÐµÐ³ÑÐ°ÑÐ¸Ñ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
social media
marketing communication
marketing integration
marketing strategy

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description: The given work is devoted to studying the ways to promote men's clothing on the Internet and develop recommendations for its improvement. The research set the following goals: 1. Formulation of the research problem according to the topic of the work based on the analysis of the online store and its environment. 2. Choice of the method for solving the formulated problem. 3. Collecting data for analysis. 4. Selection of modern promotion tools based on the analysis of collected data. The work was carried out based on SPbPU. Data was collected about the online store, its external environment, the actuality of the topic was shown, and its clarification was made. Based on the literature analysis, a method was chosen to solve the problem of developing a promotion system. A review of modern methods of promotion and assessment of their applicability to solving the problem was made. As a result, ways to use modern promotion tools with a focus on social networks were suggested. The expediency of applying the proposed measures was justified.