title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð´Ð»Ñ Ð±ÑÐ½ÐºÐµÑÐ¾Ð²Ð¾ÑÐ½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ Ð¾Ð±ÑÐµÐ³Ð¾ ÑÐ½Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ¿ÑÐ¾ÑÐ° Ð½Ð° Ð½ÐµÑÑÐµÐ¿ÑÐ¾Ð´ÑÐºÑÑ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐ£ÐÐÐÐ-ÐÐ°ÑÐ¸Ð½ÐÑÐ½ÐºÐµÑÂ»
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of a marketing strategy for a bunkering company in the context of a general decrease in demand for petroleum products on the example of LUKOIL-MarinBunker LLC
Creators: name: Ð ÑÐ¶ÐºÐ¾Ð², ÐÐ¼Ð¸ÑÑÐ¸Ð¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð±ÑÐ½ÐºÐµÑÐ¾Ð²ÐºÐ° ÑÑÐ´Ð¾Ð²
Ð±ÑÐ½ÐºÐµÑÐ¾Ð²Ð¾ÑÐ½Ð°Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ
ÑÑÐ´Ð¾Ð²Ð¾Ðµ ÑÐ¾Ð¿Ð»Ð¸Ð²Ð¾
ÑÐ½Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÐ¿ÑÐ¾ÑÐ°
ÑÐ°Ð½ÐºÑÐ¸Ð¸
Ð¿ÐµÑÐµÐ¾ÑÐ¸ÐµÐ½ÑÐ°ÑÐ¸Ñ
marketing strategy
bunkering of ships
bunkering company
marine fuel
demand reduction
sanctions
reorientation

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description: The purpose of the study is to develop practical recommendations for the formation of a marketing strategy in the bunkering market in conditions of declining demand. The study was carried out on the basis of the bunkering company LUKOIL-MarinBunker LLC. Subject of research: marketing strategies of LUKOIL-MarinBunker LLC. Research methods: analysis of regulatory documents on the research topic, comparative analysis, study and generalization of information, ranking, synthesis, forecasting, SWOT analysis. The main results of the study: â the features of the formation of marketing strategies in the context of a decrease in demand for petroleum products are formed; â the analysis of the Russian ship bunkering market has been carried out; â he factors influencing the decrease in demand in the bunker market have been identified; â the vector of development of the ship bunkering market in Russia has been determined; â a set of measures for the formation of a marketing strategy has been proposed, in conditions of declining demand. The scope of the WRC results is the domestic ship bunkering market. The scientific novelty of the research is the formed marketing strategy of the bunkering company. Microsoft Office tools (Word, Excel, PowerPoint) were used in the work. Conclusions. The tasks of the WRC have been solved, the goal has been achieved, and the scope of application of the results has been determined. The results obtained have signs of scientific novelty. The prospects and directions of further research are substantiated.