title: Ð¡ÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð°Ñ Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð° Ð¼ÑÐ¶ÑÐºÐ¸Ñ ÑÐ¾ÑÐ¾ÑÐµÐº Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ñ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð² ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Comparative evaluation of the quality of menâs shirts and development of proposals for improving their range in a trading enterprise
Creators: name: Ð¡ÑÐ°ÑÐ¾Ð´ÑÐ±, ÐÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ñ Ð»Ð¾Ð¿ÑÐ°ÑÐ¾Ð±ÑÐ¼Ð°Ð¶Ð½ÑÐµ Ð¼ÑÐ¶ÑÐºÐ¸Ðµ ÑÐ¾ÑÐ¾ÑÐºÐ¸
Ð³Ð¸Ð³Ð¸ÐµÐ½Ð¸ÑÐµÑÐºÐ¸Ðµ ÑÐ²Ð¾Ð¹ÑÑÐ²Ð°
Ð¸Ð´ÐµÐ½ÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ñ
ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾ÑÑÑ Ð¾ÐºÑÐ°ÑÐºÐ¸
ÑÐ¸Ð·Ð¸ÐºÐ¾-Ð¼ÐµÑ Ð°Ð½Ð¸ÑÐµÑÐºÐ¸Ðµ ÑÐ²Ð¾Ð¹ÑÑÐ²Ð°
Ð²Ð¾Ð»Ð¾ÐºÐ½Ð¸ÑÑÑÐ¹ ÑÐ¾ÑÑÐ°Ð²
Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÑÑÐºÑÑÑÑ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ°
cotton menâs shirts
hygienic properties
identification
color stability
physical-mechanical properties
fibrous composition
analysis of the structure of the assortment

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description: This work is devoted to the evaluation of the quality of menâs shirts of different manufacturers, as well as the development of proposals to improve their range in the trade enterprise. The study identified and achieved the following objectives: - study of the commercial characteristics of menâs shirts; - measurement and quality assessment of menâs shirts from different manufacturers; - identification of consumer preferences when buying menâs shirts; - analysis of the structure of the assortment of menâs shirts of retail enterprise and development of proposals for its improvement. The research was carried out on the basis of the laboratory of merchandising and examination of consumer goods of WSS&amp;T. The article uses standard and generally accepted methods of identification and assessment of quality of goods, sociological and statistical methods. Processing of experimental data was carried out with the help of software (data analysis package) Microsoft Excel. The work uses statistical databases of Rosstat, a tree of EAEU TNVED, SVBD Â«Consultant PlusÂ». As a result of the quality assessment it was found that the highest quality indicators have samples of cotton menâs shirts 2 (art. 56749978) Russian and 4 (art. 88476234) Turkish production. Based on the analysis of the retail business and consumer preferences recommended to increase in the range of products made of natural materials, pay attention to the price category of goods and provide the buyer with goods of medium price category, to reduce the number of menâs shirts in bright colors. The results of the conducted studies have practical application as recommendations to trade and manufacturing enterprises selling menâs shirts, in order to form a rational assortment, as well as to consumers with the optimal choice of shirts, of high quality.