title: ÐÐ¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ AZIMUT Ð¡Ð¸ÑÐ¸ ÐÑÐµÐ»Ñ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Increasing the competitiveness of a hotel enterprise (on the example of AZIMUT City Hotel St. Petersburg)
Creators: name: ÐÐ°Ð»Ð¼ÑÑÐ·Ð¸ÐµÐ²Ð°, Ð­Ð¼Ð¸Ð»Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ
Ð¿ÑÐ¾ÑÐµÑÑÐ½ÑÐ¹ Ð¿Ð¾Ð´Ñ Ð¾Ð´
ÐºÐ°ÑÐµÑÑÐ²Ð¾ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÑ ÑÑÐ»ÑÐ³
competitiveness
hotel enterprise
marketing research
process approach
quality of hotel services

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description: The given work is devoted to the development of measures to improve the mechanism for managing the companys competitiveness. In the process of this research, the following tasks were solved: 1. The study of the theoretical foundations of the process approach to managing the competitiveness of a hotel enterprise. 2. Review of the state of the hotel market in St. Petersburg, its trends and operating conditions. 3. Research of the marketing macro-environment and micro-environment of the company. 4. Drawing up the organizational and legal characteristics of the company. 5. Evaluation of the main indicators of the companys economic activity. 6. Assessment of the companys competitiveness. 7. Development of measures to improve the mechanism for managing the companys competitiveness and substantiation of the need for their implementation. 8. Evaluation of the effectiveness of the introduction of measures to improve the mechanism for managing the companys competitiveness. The work was carried out in the âAZIMUT Hotels Companiesâ, Limited Liability Company. In the course of the work, the main indicators of the external marketing environment of functioning, the economic activity of the company were considered. When collecting the data necessary to complete the work, the search engines Google and Yandex were used. When processing the data, the Excel program was used, marketing research methods: SWOT analysis and competitiveness polygon, methods of technical and economic analysis of financial indicators, digital technologies: "Steady Control" and "TeamJet". The work resulted in the development of measures to improve the mechanism for managing the competitiveness of AZIMUT Hotels Company in three main areas of its activity.