title: ÐÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° ÑÑÐ½ÐºÐµ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ ÐºÑÐ°ÑÐ¾ÑÑ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Communication promotion of the company in the beauty industry market
Creators: name: Ð¡ÐºÐ°ÑÐ±Ð¾Ð²ÑÐºÐ°Ñ, ÐÐ½Ð³Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
SMM
Ð¿ÑÐ¾ÐµÐºÑ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
Ð¼Ð°ÑÑÐµÑâÐºÐ»Ð°ÑÑÑ
ÐºÐ°Ð½Ð°Ð»Ñ
beauty-Ð¸Ð½Ð´ÑÑÑÑÐ¸Ñ
ÑÐµÑÑ Ð´ÐµÑÑÐºÐ¸Ñ Ð¿Ð°ÑÐ¸ÐºÐ¼Ð°Ñ ÐµÑÑÐºÐ¸Ñ Â«ÐÐµÑÐµÐ»Ð°Ñ ÑÐ°ÑÑÐµÑÐºÐ°Â»
communication promotion
social networks
promotion project
master classes
channels
beauty industry
network of childrens hair salons âVeselaya rascheskaâ

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¸ÑÑÐ»ÐµÐ´ÑÐµÑÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐµÑÐ¸ Ð¿Ð°ÑÐ¸ÐºÐ¼Ð°ÑÐµÑÑÐºÐ¸Ñ Ð´Ð»Ñ Ð´ÐµÑÐµÐ¹ Ð½Ð° ÑÑÐ½ÐºÐµ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ ÐºÑÐ°ÑÐ¾ÑÑ. Ð ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ Ð¸Ð·ÑÑÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÑÐ½ÐºÐ° Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ ÐºÑÐ°ÑÐ¾ÑÑ, Ð²ÐºÐ»ÑÑÐ°Ñ Ð°ÐºÑÑÐ°Ð»ÑÐ½ÑÐµ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ Ð¸ Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð² Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸ÑÑ. ÐÑÐ»Ð° Ð²ÑÑÐ²Ð»ÐµÐ½Ð° ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÐ° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ ÑÑÐµÑÑ ÑÑÐ»ÑÐ³ Ð´Ð»Ñ Ð´ÐµÑÐµÐ¹. ÐÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÑÐµÐ´ÑÑÐ²Ð° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ, ÑÑÐ°Ð¿Ñ, ÑÑÐ½ÐºÑÐ¸Ð¸ Ð¸ ÐºÐ°Ð½Ð°Ð»Ñ. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐµÑÐ¸ ÑÐ°-Ð»Ð¾Ð½Ð¾Ð² ÐºÑÐ°ÑÐ¾ÑÑ Ð´Ð»Ñ Ð´ÐµÑÐµÐ¹ Â«ÐÐµÑÑÐ»Ð°Ñ ÑÐ°ÑÑÐµÑÐºÐ°Â» Ð¸ ÐµÐ³Ð¾ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð². Ð¢Ð°ÐºÐ¶Ðµ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð¾Ð¿ÑÐ¾Ñ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½ÑÑ Ð´Ð°Ð½Ð½ÑÑ Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«ÐÐµÑÐµÐ»Ð°Ñ ÑÐ°ÑÑÐµÑÐºÐ°Â». ÐÑÐ»Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ ÐºÐ¾Ð½-ÐºÑÐµÑÐ½ÑÐµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ, Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ, Ð°ÐºÑÐ¸Ð¸ Ð¸ ÐºÐ°Ð½Ð°Ð»Ñ. Ð Ð°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°Ð»Ð¸ÑÑ ÑÐ°ÐºÐ¸Ðµ ÑÑÐµÐ´ÑÑÐ²Ð° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ°Ðº SMM, ÑÐ°ÑÐ³ÐµÑÐ¸Ð½Ð³, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹, ÑÐ¾Ð·ÑÐ³ÑÑÑÐµÐ¹ Ð¸ ÐºÐ¾Ð½ÐºÑÑÑÐ¾Ð². Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ¼Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð¼Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÐ¼Ð¾Ð¹ ÑÐµÑÐ¸ Ð´ÐµÑÑÐºÐ¸Ñ Ð¿Ð°ÑÐ¸ÐºÐ¼Ð°ÑÐµÑÑÐºÐ¸Ñ.
description: This final qualification examines the problem of promoting a network of hairdressing salons for children in the beauty industry market. The study examined the main features of the beauty industry market, including current trends and changes in consumer preferences. The specifics of promoting companies in the service sector for children were identified. Promotion means, stages, functions and channels were reviewed. An analysis of the communication activities of the network of beauty salons for children âVeselaya rascheskaâ and its competitors was carried out. A survey of the target audience was also conducted. Based on the data obtained and analysis, proposals were developed to improve the communication activities of the âVeselaya rascheskaâ company. Specific events, programs, promotions, and channels were proposed. Such means of promotion as SMM, targeting, holding special events, sweepstakes and competitions were considered. As a result, recommendations are presented for further effective promotion of the network of childrens hairdressing salons.