title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ Ð³Ð¾ÑÑÐµÐ¿ÑÐ¸Ð¸Ð¼ÑÑÐ²Ð° Ð¸ Ð¾ÑÐµÐ½ÐºÐ° ÐµÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of an advertising campaign in the hospitality industry and evaluation of its effectiveness
Creators: name: Ð¡Ð°ÑÑÐ¾Ð½Ð¾Ð²Ð°, ÐÐ¾Ð»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÑÐµÐºÐ»Ð°Ð¼Ð½Ð°Ñ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ
Ð¿ÑÐ¸Ð±ÑÐ»Ñ
Ð¸Ð½Ð´ÑÑÑÑÐ¸Ñ Ð³Ð¾ÑÑÐµÐ¿ÑÐ¸Ð¸Ð¼ÑÑÐ²Ð°
ÐÐ½ÑÐµÑÐ½ÐµÑ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ
advertising campaign
profit
hospitality industry
Internet
marketing research

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The object of research when writing the work is the travel Agency "Konturbalt". The subject of the study is the advertising activity of the travel Agency.
The purpose of the final skilled work is the development of a plan for an advertising campaign for OOO "Conturbat".
The thesis includes an introduction, three chapters, conclusion. 
The introduction reveals the relevance of research in the analyzed direction, defines the problem, purpose and objectives of the study, identifies the object and subject. The methodological base of the study is indicated. 
The first Chapter discusses the "Theoretical foundations of the promotion of hospitality services through an advertising campaign", describes the main definitions on the selected topic, classification, methods and stages of planning an advertising campaign. 
In the second Chapter "Analysis of the effectiveness of advertising and information detail LLC "Konturbalt" considered the General characteristics of the enterprise, advantages and disadvantages over competitors and the analysis of advertising and information activities. 
In the third Chapter "Development of activities for the advertising campaign for LLC "Konturbalt" developed a plan of the advertising campaign, with the timing and evaluation of advertising costs, as well as an assessment of the effectiveness of the developed campaign. 
In conclusion, the achieved results of the research and implementation of the development are listed, as well as the conclusions on the thesis are formulated.