title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ Ð² ÑÐ¸ÑÑÐµÐ¼Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÑÐµÐ¿ÑÐ¼Ð¸ Ð¿Ð¾ÑÑÐ°Ð²Ð¾Ðº Jingdong Online Mall
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a project for the implementation of a CRM system in the supply chain management system of Jingdong Online Mall
Creators: name: ÐÐ¸ Ð¥ÑÑ Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: CRM
ÑÐ¸ÑÑÐµÐ¼Ð° ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÑÐµÐ¿Ð¾ÑÐºÐ°Ð¼Ð¸ Ð¿Ð¾ÑÑÐ°Ð²Ð¾Ðº
Ð¼ÐµÑÐ¾Ð´ RUP
supply chain management system
RUP method

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°: Â«Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ Ð² ÑÐ¸ÑÑÐµÐ¼Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÑÐµÐ¿ÑÐ¼Ð¸ Ð¿Ð¾ÑÑÐ°Ð²Ð¾Ðº Jingdong Online MallÂ».Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð¸Ð»Ð¾ÑÑ Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐºÐ¾Ð² ÑÐ¸ÑÑÐµÐ¼Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÑÐµÐ¿Ð¾ÑÐºÐ°Ð¼Ð¸ Ð¿Ð¾ÑÑÐ°Ð²Ð¾Ðº ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ ÑÐµÐ½ÑÑÐ° Jingdong Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ Ðº CRM Ñ ÑÐµÐ»ÑÑ Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ð¸.ÐÐ°Ð´Ð°ÑÐ¸, ÑÐµÑÐµÐ½Ð½ÑÐµ Ð² ÑÐµÑÐµÐ½Ð¸Ðµ Ð¿ÐµÑÐ¸Ð¾Ð´Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµï¼1. ÐÑÐ½Ð¾Ð²Ð½Ð¾Ð¹ Ð±Ð¸Ð·Ð½ÐµÑ Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐµ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ²Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸.2. ÐÐ¾Ð´ÐµÐ»Ñ Archi Ð±Ð¸Ð·Ð½ÐµÑ-Ð°ÑÑÐ¸ÑÐµÐºÑÑÑÑ, Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ Ð¸ ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð°ÑÑÐ¸ÑÐµÐºÑÑÑÑ (ÐºÐ°Ðº ÐµÑÑÑ, ÑÐ°Ðº Ð¸ Ð±ÑÐ´ÐµÑ)3. ÐÐµÑÐ¾Ð´ RUP4. Ð Ð°ÑÑÐµÑ Ð·Ð°ÑÑÐ°Ñ Ð¸ Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ÐÐ°Ð¶Ð½ÑÐµ ÑÐ°ÑÑÐ¸ ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð¾Ð²: Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÑÑÐºÑÑÑÐ° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, ÑÐµÐ¾ÑÐ¸Ð¸, ÑÐ²ÑÐ·Ð°Ð½Ð½ÑÐµ Ñ RUP, Ð¿Ð»Ð°Ð½ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ CRM.Ð Ð°ÑÑÐµÑÑ Ð±ÑÐ»Ð¸ ÑÐ´ÐµÐ»Ð°Ð½Ñ Ð´Ð»Ñ Ð¾ÑÐµÐ½ÐºÐ¸ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½ÑÑ Ð²ÑÐ³Ð¾Ð´ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÐ½Ð°Ð»Ð¸Ð· Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸ÑÑÑ Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Ð¼Ð°ÑÐµÐ¼Ð°ÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¼ÐµÑÐ¾Ð´Ð¾Ð²ÐÐ¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½Ð¾Ð³Ð¾ Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ñ Archiï¼ÐÑÐ½Ð°ÑÐµÐ½ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÐ¼ Ð¿ÑÐ°Ð¹Ñ-Ð»Ð¸ÑÑÐ¾Ð¼ Ð°ÑÑÑÐ¾ÑÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸.ÐÐ¾ÑÑÐ¾Ð¼Ñ Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÑÐµÑÑÑ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ñ.Ð­ÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ðµ ÑÐ°ÑÑÐµÑÑ Ð±ÑÐ»Ð¸ ÑÐ´ÐµÐ»Ð°Ð½Ñ Ð² Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ.ÐÑÐ»Ð¸ ÑÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½ÑÐµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸.Ð£ÑÐ¿ÐµÑÐ½Ð¾ Ð´Ð¾ÐºÐ°Ð·Ð°Ð½Ð¾, ÑÑÐ¾ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ Ð¸Ð·Ð¼ÐµÐ½Ð¸ÑÑ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÑ Ð¸ Ð²Ð½ÐµÐ´ÑÐ¸ÑÑ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ Ð´Ð»Ñ Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÐµÑÐ²Ð¾Ð½Ð°ÑÐ°Ð»ÑÐ½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð¾Ð±ÑÐµÐ¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸.
description: The topic of the final review work Development of a project for the implementation of a CRM system in the supply chain management system of Jingdong Online Mall. This work is devoted to the study of the shortcomings of the supply chain management system of the Jingdong Shopping Center implementation to CRM to optimize.Tasks solved during the study periodsï¼1. The major business and competitive advantages of the company.2. Archi model of business architecture, information system and technical architecture (as it is, so it will be)3. RUP method4. Cost calculation and efficiency evaluationImportant parts of the actual materials: the organizational structure of the company, theories related to RUP, the CRM implementation plan. Calculations were made to assess the possible benefits of the company. The analysis is carried out using mathematical methodsModeling using Archi softwareï¼Equipped with the necessary price list of an outsourcing company.Therefore, the business model is analyzed.Economic calculations were made during the implementation process.Effective recommendations were formulated.It has been successfully proven that it is necessary to change business processes and implement a CRM system to optimize initial work to increase overall efficiency.