title: Ð¢Ð¾Ð²Ð°ÑÐ¾Ð²ÐµÐ´Ð½Ð°Ñ Ñ Ð°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ°, ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð°Ñ Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð° Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ° Ð²Ð¸Ð´ÐµÐ¾ÐºÐ°ÑÑ Ð´Ð»Ñ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¿ÑÑÑÐµÑÐ¾Ð²
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Commodity characteristics, comparative quality assessment and marketing analysis of the video card market for personal computers
Creators: name: Ð¡Ð°Ð°Ñ, ÐÐ»ÐµÐºÑÐ°Ð½Ð´ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð²Ð¸Ð´ÐµÐ¾ÐºÐ°ÑÑÐ°
Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ñ
Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð°
Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ ÐºÐ°ÑÐµÑÑÐ²Ð°
Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½Ñ
video card
graphics processor
quality assessment
quality indicators
assortment

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description: 60 pages, 17 figures, 11 tables.
The topic of the final qualification work is Commodity characteristics, comparative quality assessment and marketing analysis of the market of video cards for personal computers.
This work is devoted to the quality of video cards for personal computers and the development of proposals for improving their range.
Tasks that were solved in the course of the study:
1. give commodity characteristics of video cards as computer components;
2. consider the quality requirements for computer graphics cards;
3. conduct a comparative assessment of the quality of computer video cards from different manufacturers sold on the Russian market;
4. analyze the demand and supply of computer video cards in the Russian market and assess the compliance of the product range with the needs of the target audience.
Video cards for personal computers sold in retail chains in Saint Petersburg were selected as the objects of research.
We used organoleptic, instrumental and sociological research methods.
The results of evaluating the quality of video cards of different brands are presented. Sociological research of the target audience, based on the analysis of the assortment of online stores of computer equipment "DNS", OOO "Citilink" and OOO " M. Video" and a sociological study of the target audience of video card buyers formulated proposals for improving the range of computer video cards.