title: Ð¤Ð¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÑÐµÐ´Ñ Ð³Ð¾ÑÑÐ´Ð°ÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐ Â«ÐÐ¸ÑÐ¸Ð½ÑÐ²ÑÐºÐ¸Ð¹ Ð·Ð¾Ð¾Ð¿Ð°ÑÐºÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The formation of communication environment of the state enterprise on the example of a of the Chisinau Zoo.
Creators: name: ÐÑÐ·Ð¼ÐµÐ½ÐºÐ¾, ÐÐ»ÐµÐºÑÐ°Ð½Ð´ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÐÐ¸ÑÐ¸Ð½ÑÐ²ÑÐºÐ¸Ð¹ Ð·Ð¾Ð¾Ð¿Ð°ÑÐº
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÐµÐ´Ð°
ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð¿Ð»Ð°Ð½
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð² TikTok
Chisinau Zoo
communication enviroment
content plan
promotion in TikTok

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð°ÑÐ¿ÐµÐºÑÑ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÑÐµÐ´Ñ: Ð¿Ð¾Ð½ÑÑÐ¸Ðµ, ÑÐµÐ»Ð¸ Ð¸ Ð·Ð°Ð´Ð°ÑÐ¸. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÑÐ°Ð¿Ñ Ð¸ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÑÐµÐ´Ñ Ð³Ð¾ÑÑÐ´Ð°ÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð·Ð¾Ð¾Ð¿Ð°ÑÐºÐ°. ÐÑÐ»Ð° Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð° ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÐµÐ´Ð° ÐÐ¸ÑÐ¸Ð½ÑÐ²ÑÐºÐ¾Ð³Ð¾ Ð·Ð¾Ð¾Ð¿Ð°ÑÐºÐ°. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿ÑÑÐ¼ÑÑ Ð¸ ÐºÐ¾ÑÐ²ÐµÐ½Ð½ÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð² Ð¸ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð° ÐºÐ°ÑÑÐ° Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ. Ð¢Ð°ÐºÐ¶Ðµ Ð±ÑÐ» ÑÐ´ÐµÐ»Ð°Ð½ SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·. Ð¡ ÑÐµÐ»ÑÑ Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ð·Ð¾Ð¾Ð¿Ð°ÑÐºÐ° Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð¾Ð¿ÑÐ¾Ñ, Ð² ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ ÐºÐ¾ÑÐ¾ÑÐ¾Ð³Ð¾ Ð±ÑÐ»Ð° Ð²ÑÑÐ²Ð»ÐµÐ½Ð° Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐÐ¸ÑÐ¸Ð½ÑÐ²ÑÐºÐ¾Ð³Ð¾ Ð·Ð¾Ð¾Ð¿Ð°ÑÐºÐ° Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑÐµ. ÐÐ° Ð±Ð°Ð·Ðµ Ð¾Ð¿ÑÑÐ° ÑÐ°Ð±Ð¾ÑÑ Ð°Ð²ÑÐ¾ÑÐ° Ð² Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¼ Ð¾ÑÐ´ÐµÐ»Ðµ ÐÐ¸ÑÐ¸Ð½ÑÐ²ÑÐºÐ¾Ð³Ð¾ Ð·Ð¾Ð¾Ð¿Ð°ÑÐºÐ°, Ð±ÑÐ»Ð° ÑÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð° Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð° ÑÐ°Ð±Ð¾ÑÑ Ð² Ð²Ð¸Ð´Ðµ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐ¾ÑÐ½Ð¾Ð¹ Ð¾ÑÐ²ÐµÐ´Ð¾Ð¼Ð»ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ð¾ Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÑ ÑÑÐ»ÑÐ³Ð°Ñ, Ð¿ÑÐµÐ´Ð¾ÑÑÐ°Ð²Ð»ÑÐµÐ¼ÑÑ Ð·Ð¾Ð¾Ð¿Ð°ÑÐºÐ¾Ð¼. ÐÑÐ²ÐµÑÐ½Ð¾Ð¹ ÑÐµÐ°ÐºÑÐ¸ÐµÐ¹, Ð½Ð° ÑÑÑÐ°Ð½Ð¾Ð²Ð»ÐµÐ½Ð½ÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð¸ Ð²Ð°ÑÐ¸Ð°Ð½ÑÐ¾Ð¼ ÐµÑ ÑÐµÑÐµÐ½Ð¸Ñ ÑÑÐ°Ð»Ð¾ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ ÑÐ°ÑÑÐ¸ÑÐ¸ÑÑ ÑÐ¿Ð¸ÑÐ¾Ðº ÑÐ¶Ðµ Ð·Ð°Ð´ÐµÐ¹ÑÑÐ²Ð¾Ð²Ð°Ð½Ð½ÑÑ ÐºÐ°Ð½Ð°Ð»Ð¾Ð² ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ð¸ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ðµ Ð°ÐºÐºÐ°ÑÐ½ÑÐ° Ð³Ð¾ÑÑÐ´Ð°ÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÐÐ¸ÑÐ¸Ð½ÑÐ²ÑÐºÐ¸Ð¹ Ð·Ð¾Ð¾Ð¿Ð°ÑÐº Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÑÐ¸ TikTok. Ð Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ» Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½ Ð²ÑÐ±Ð¾Ñ Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð¿Ð»Ð°Ð½ Ð½Ð° Ð¼ÐµÑÑÑ. ÐÐ°Ð½Ð½ÑÐ¹ Ð¿ÑÐ¾ÐµÐºÑ Ð¿ÑÐ¸Ð·Ð²Ð°Ð½ ÑÐ²ÐµÐ»Ð¸ÑÐ¸ÑÑ Ð¾ÑÐ²ÐµÐ´Ð¾Ð¼Ð»ÐµÐ½Ð½Ð¾ÑÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² Ð¾ Ð½Ð°Ð»Ð¸ÑÐ¸Ð¸ Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÑ ÑÑÐ»ÑÐ³ Ð¸ ÐºÐ°Ðº ÑÐ»ÐµÐ´ÑÑÐ²Ð¸Ðµ, ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ðµ Ð¸Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð»Ð¾ÑÐ»ÑÐ½Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ñ Ð·Ð¾Ð¾Ð¿Ð°ÑÐºÐ° Ð² Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÑÐ¸.
description: This final qualification work considers the main aspects of the communication environment: the concept, goals and objectives. The main stages and tools for the formation of communication environment of the state enterprise on the example of a zoo. The communication environment of the Chisinau Zoo has been studied. A communication analysis of direct and consequential competitors was carried out and a positioning map was made on the basis of the analysis. The SWOT analysis was also performed. In order to study the target audience of the zoo, a survey was completed, which revealed the need to promote Chisinau Zoo on the Internet. Based on the authors experience in the marketing department of the Chisinau Zoo, a work problem was formulated in the form of insufficient awareness of the audience about the additional services provided by the zoo. The author responded to the identified problem and proposed to expand the list of communication channels and to create the account of the state enterprise "Chisinau Zoo" in TikTok social media. In the practical part of the work, the choice of this platform was justified and a content plan for the month was created. This project is aimed at increasing customer awareness of the availability of additional services and, as a consequence, increasing customer sales, as well as building a loyal audience for the zoo on this social network.