title: ÐÐ¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÐµÐºÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÐµÑÐ²Ð¸ÑÐ½Ð¾Ð³Ð¾ ÑÐµÐ½ÑÑÐ° Ð¸ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð·Ð°ÑÑÐ°Ñ Ð½Ð° ÐµÐ³Ð¾ ÑÑÑÐ¾Ð¸ÑÐµÐ»ÑÑÑÐ²Ð¾
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Business â designing a service center and justifying the cost of its construction
Creators: name: ÐÐ¾ÑÐ¾Ð½Ð¸Ð½Ð°, ÐÐ°ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÐÐ²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»Ð¸
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÐµÐºÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÐµÐºÑÑ
ÑÐµÑÐ²Ð¸ÑÐ½ÑÐ¹ ÑÐµÐ½ÑÑ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ñ
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ°

description: ÐÐ±ÑÐµÐºÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ - ÑÐµÑÐ²Ð¸ÑÐ½ÑÐ¹ ÑÐµÐ½ÑÑ Ð¿Ð¾ ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¾Ð¼Ñ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ Ð¸ ÑÐµÐ¼Ð¾Ð½ÑÑ Ð°Ð²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»ÐµÐ¹.
ÐÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ - Ð¿ÑÐ¾ÑÐµÑÑ Ð±Ð¸Ð·Ð½ÐµÑ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¸ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ð¸ ÑÐµÑÐ²Ð¸ÑÐ½Ð¾Ð³Ð¾ ÑÐµÐ½ÑÑÐ° Ð² ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ ÑÑÐ»Ð¾Ð²Ð¸ÑÑ. Ð¦ÐµÐ»Ñ - ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð±Ð¸Ð·Ð½ÐµÑ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¿Ð¾ ÑÑÑÐ¾Ð¸ÑÐµÐ»ÑÑÑÐ²Ñ ÑÐµÑÐ²Ð¸ÑÐ½Ð¾Ð³Ð¾ ÑÐµÐ½ÑÑÐ° Ð´Ð»Ñ ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ Ð¸ ÑÐµÐ¼Ð¾Ð½ÑÐ° Ð°Ð²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»ÐµÐ¹.
Ð Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ Ð¿Ð¾Ð½ÑÑÐ¸Ñ Ð±Ð¸Ð·Ð½ÐµÑ Ð¿ÑÐ¾ÐµÐºÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ, ÐµÐ³Ð¾ ÑÑÑÐ½Ð¾ÑÑÑ, ÑÐµÐ»Ð¸ Ð¸ Ð·Ð°Ð´Ð°ÑÐ¸, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ Ð¿Ð¾Ð½ÑÑÐ¸Ñ Ð±Ð¸Ð·Ð½ÐµÑ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ° ÑÐµÑÐ²Ð¸ÑÐ½ÑÑ ÑÐµÐ½ÑÑÐ¾Ð² Ð² ÑÐµÑÐ¿ÑÐ±Ð»Ð¸ÐºÐ¸ ÐÐ°ÑÐºÐ¾ÑÑÐ¾ÑÑÐ°Ð½, Ð° ÑÐ°ÐºÐ¶Ðµ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ°ÐºÑÐ¾ÑÐ¾Ð², Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÑÑÑÐ¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ Ð±Ð¸Ð·Ð½ÐµÑ Ð¿ÑÐ¾ÐµÐºÑÐ°. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð±ÑÐ»Ð¸ Ð²ÑÐ´ÐµÐ»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÑ Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¸Ñ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð°Ñ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ°. ÐÐ»Ð°Ð³Ð¾Ð´Ð°ÑÑ Ð¿Ð¾ÑÑÐ°Ð¿Ð½Ð¾Ð¹ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð±Ð¸Ð·Ð½ÐµÑ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð±ÑÐ»Ð¾ Ð²ÑÐ±ÑÐ°Ð½Ð¾ Ð¼ÐµÑÑÐ¾ÑÐ°ÑÐ¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ ÑÐµÑÐ²Ð¸ÑÐ½Ð¾Ð³Ð¾ ÑÐµÐ½ÑÑÐ°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ: ÑÐ°Ð·Ð¼ÐµÑ Ð¿Ð»Ð¾ÑÐ°Ð´Ð¸ Ð´Ð»Ñ ÑÑÑÐ¾Ð¸ÑÐµÐ»ÑÑÑÐ²Ð°, ÑÐ¸Ð¿ Ð·Ð´Ð°Ð½Ð¸Ñ, ÑÐ¿ÐµÐºÑÑ Ð¿ÑÐµÐ´Ð¾ÑÑÐ°Ð²Ð»ÑÐµÐ¼ÑÑ ÑÑÐ»ÑÐ³, Ð¾Ð±Ð¾ÑÑÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ, ÐºÐ¾Ð»Ð¸ÑÐµÑÑÐ²Ð¾ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð°, Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾ â Ð¿ÑÐ°Ð²Ð¾Ð²Ð°Ñ ÑÐ¾ÑÐ¼Ð° Ð±ÑÐ´ÑÑÐµÐ³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ, Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÑÑÐºÑÑÑÐ° ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ. ÐÑÐ»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÑÐµÐºÐ»Ð°Ð¼Ð½Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½Ð° ÑÑÐ½ÐºÐµ. ÐÐ° ÑÐ»ÐµÐ´ÑÑÑÐµÐ¼ ÑÑÐ°Ð¿Ðµ Ð±ÑÐ» Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÐ¹ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÑÐµÐ¼ÑÐ¹ ÐºÐ°Ð¿Ð¸ÑÐ°Ð» Ð² Ð±Ð¸Ð·Ð½ÐµÑ Ð¿ÑÐ¾ÐµÐºÑ Ð¸ ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½Ñ Ð²ÑÐµ ÑÐ°ÑÑÐ¾Ð´Ñ. Ð¡Ð¾ÑÑÐ°Ð²Ð¸Ð² Ð¿ÑÐ¾Ð³Ð½Ð¾Ð· Ð¿Ð»Ð°Ð½Ð¸ÑÑÐµÐ¼Ð¾Ð³Ð¾ ÐºÐ¾Ð»Ð¸ÑÐµÑÑÐ²Ð° Ð¾Ð±ÑÐ»ÑÐ¶ÐµÐ½Ð½ÑÑ Ð°Ð²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»ÐµÐ¹ Ð·Ð° Ð³Ð¾Ð´, Ð±ÑÐ»Ð° ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½Ð° Ð¿ÑÐ¸Ð±ÑÐ»Ñ Ð¸ ÑÐ¾ÑÐºÐ° Ð±ÐµÐ·ÑÐ±ÑÑÐ¾ÑÐ½Ð¾ÑÑÐ¸. Ð¢Ð°ÐºÐ¶Ðµ Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð±Ð¸Ð·Ð½ÐµÑ Ð¿ÑÐ¾ÐµÐºÑÐ°: ÑÐµÐ½ÑÐ°Ð±ÐµÐ»ÑÐ½Ð¾ÑÑÑ, ÑÑÐ¾Ðº Ð¾ÐºÑÐ¿Ð°ÐµÐ¼Ð¾ÑÑÐ¸, Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´Ð¸ÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÑÑÑÐ´Ð°, ÑÐ¾Ð½Ð´Ð¾Ð¾ÑÐ´Ð°ÑÐ°, Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¸ÑÐºÐ¾Ð². ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð²ÑÐµÑ ÑÐ°ÑÑÐµÑÐ¾Ð² Ð±ÑÐ» ÑÐ´ÐµÐ»Ð°Ð½ Ð²ÑÐ²Ð¾Ð´, ÑÑÐ¾ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð±Ð¸Ð·Ð½ÐµÑ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¿Ð¾ ÑÑÑÐ¾Ð¸ÑÐµÐ»ÑÑÑÐ²Ñ ÑÐµÑÐ²Ð¸ÑÐ½Ð¾Ð³Ð¾ ÑÐµÐ½ÑÑÐ° Ð¸Ð¼ÐµÐµÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½ÑÐ¹ ÑÐµÐ·ÑÐ»ÑÑÐ°Ñ.
description: The object of the research is a service for technical service and car repair. The subject of the research is the process of business planning when building a service center in modern Russian conditions. The goal is to develop a business project for the construction of a service center for vehicle maintenance and repair.
In the final qualifying work, the theoretical foundations of the concept of business design, its essence, goals and objectives, as well as the basics of the concept of business planning were considered. An analysis of the market of service centers in the Republic Bashkortostan, as well as an analysis of the factors determining the competitiveness of a business pro-ject, was carried out. Based on the analysis, the main competitors were identified and their comparative characteristics were carried out. Due to the phased development of the business project, the loca-tion of the service center was determined, the following were determined: the size of the area for construction, the type of building, the range of ser-vices provided, equipment, number of personnel, organizational and legal form of the future enterprise, organizational management structure. An advertising activity was developed to promote the enterprise on the market. At the next stage, the necessary invested capital in the business project was determined and all expenses were calculated. Making a fore-cast of the planned number of serviced cars for the year, was calculated profit and break-even point. Also, the main indicators of business project efficiency were calcu-lated: profitability, payback period, labor productivity, capital, productivi-ty, and a risk analysis were conducted. Based on all calculations, it was concluded that the implementa-tion of a business project for the construction of a service center has an effective result.