title: Ð­ÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð½Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The economic rationale of creating a new enterprise
Creators: name: Ð¡Ð°Ð¹Ð´Ð°ÑÐµÐ², Ð­Ð»ÑÐ´Ð°Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¼Ð°Ð»ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ
ÑÑÐ»ÑÐ³Ð¸ Ð½Ð°ÑÐµÐ»ÐµÐ½Ð¸Ñ
ÑÑÐ½Ð¾Ðº Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ ÐºÑÐ°ÑÐ¾ÑÑ
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ°
Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ²ÑÑÐ²Ð¸ÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸
ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ
ÑÐ¸ÑÐºÐ¸
small business
public services
beauty industry market
project effectiveness
sensitivity analysis
economic rationale
risks

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description: The research object is a small company that is business activity. 
The purpose of this graduation qualification thesis of the bachelor is rationale of opening a new enterprise in services - beauty salon. 
There were analyzed current state of small business and develop-ment prospects. 
City field of the beauty salons was analyzed, found out the main competitors. Competitive advantages of new beauty salon were found: the assortment, price level, clientâs interaction. 
The main parts of business plan were developed based on received information. 
Revenue and costs were forecasted as result of implementation of offered activity. 
Economic rationale of opening a beauty salon was counted with discount rate, NPV, IRR, sensitivity analysis as a result of changing signifi-cant factors.