title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð° Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÐ¸ Ð¿Ð¾ Ð¾ÐºÐ°Ð·Ð°Ð½Ð¸Ñ Ð¿Ð¾ÑÑÐµÐ´Ð½Ð¸ÑÐµÑÐºÐ¸Ñ ÑÑÐ»ÑÐ³
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Improving the activities of the real estate agency on rendering intermediary services
Creators: name: ÐÐ°Ð»ÑÑÐ°ÐºÐ¾Ð²Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð¾ Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÐ¸
ÑÑÐ½Ð¾Ðº Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÐ¸
Ð¿Ð¾ÑÑÐµÐ´Ð½Ð¸ÑÐµÑÐºÐ¸Ðµ ÑÑÐ»ÑÐ³Ð¸
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸
real estate agency
real estate market
intermediary services
efficiency

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description: This work is devoted to the study of the activities of a real estate agency that provides intermediary services and the development of measures to improve the efficiency of the company. The tasks that were solved in the course of the study: 1. study of the economic foundations of the implementation of intermediary services in the real estate market; 2. analysis of the activities of the real estate agency Vesta LLC; 3. development of recommendations for improving the areas of activity of the company "Vesta". The analysis of the company's activities revealed a significant decrease in profits and the number of transactions concluded in 2020 compared to the previous period, an almost complete lack of work in an online format, a lack of training in sales skills and a loyalty program, and ineffective work in social networks. Based on the correlation-regression analysis, graphs of the relationship between the number of concluded transactions and the number of calls to the company, revenue from the number of concluded transactions were built, and customer loyalty was assessed. Based on the obtained dependencies and analysis of the company's activities, recommendations were proposed to improve the activities of Vesta LLC, among them: - introduction of sales trainings; - improving communication in social networks under the means of hiring a marketer; - implementation of a loyalty program; - introduction of an online work format at all stages of transaction support. The implementation efficiency is calculated for three scenarios, each of which has a positive forecast.