title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð´Ð»Ñ Ð·Ð°Ð¿Ð¾Ð²ÐµÐ´Ð½Ð¸ÐºÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a graphic concept for the reserve
Creators: name: Ð¡ÑÑÐºÐ¸Ð½Ð°, ÐÐ»ÑÐ³Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð·Ð°Ð¿Ð¾Ð²ÐµÐ´Ð½Ð¸Ðº
ÑÐºÐ¾Ð»Ð¾Ð³Ð¸Ñ
ÐÐ¾ÑÐ½ÑÐ¹ ÐÐ»ÑÐ°Ð¹
Ð¿ÑÐ¸ÑÐ¾Ð´Ð½ÑÐµ ÑÐµÐºÑÑÑÑÑ
Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ°Ñ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð²Ð½ÑÐ¹ Ð´Ð¸Ð·Ð°Ð¹Ð½
Ð¿Ð»Ð°ÐºÐ°ÑÑ
Ð²ÐµÐ±-Ð´Ð¸Ð·Ð°Ð¹Ð½
ÑÑÐ²ÐµÐ½Ð¸ÑÐ½Ð°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
reserve
ecology
Mountain Altai
nature textures
graphic concept
communicative design
posters
web design
souvenir products

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾-Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿Ð¾Ð´Ð´ÐµÑÐ¶ÐºÐ¸ Ð´Ð»Ñ ÐÐ»ÑÐ°Ð¹ÑÐºÐ¾Ð³Ð¾ Ð³Ð¾ÑÑÐ´Ð°ÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¸ÑÐ¾Ð´Ð½Ð¾Ð³Ð¾ Ð±Ð¸Ð¾ÑÑÐµÑÐ½Ð¾Ð³Ð¾ Ð·Ð°Ð¿Ð¾Ð²ÐµÐ´Ð½Ð¸ÐºÐ°. Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ñ Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð¸ÑÑÐ¾ÑÐ¸Ð¸ Ð²Ð¾Ð¿ÑÐ¾ÑÐ°. 2. Ð¡Ð±Ð¾Ñ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð¾Ð². 3. ÐÐ½Ð°Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð¾Ð±Ð·Ð¾Ñ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¾Ð². 4. ÐÑÐ²Ð¾Ð´ Ð¿Ð¾ Ð¾Ð±Ð·Ð¾ÑÑ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¾Ð². 5. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸. 6. ÐÐ¾Ð´Ð±Ð¾Ñ ÑÐ²ÐµÑÐ¾Ð²Ð¾Ð¹ Ð¿Ð°Ð»Ð¸ÑÑÑ Ð¸ ÑÑÐ¸ÑÑÐ¾Ð². 7. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð³ÑÐ°ÑÐ¸ÐºÐ¸. 8. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿Ð»Ð°ÐºÐ°ÑÐ¾Ð². 9. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° ÑÐ°Ð¹ÑÐ°. 10. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÐ²ÐµÐ½Ð¸ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° Ð´Ð¸Ð·Ð°Ð¹Ð½ÐµÑÑÐºÐ°Ñ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ Ð´Ð»Ñ ÐÐ»ÑÐ°Ð¹ÑÐºÐ¾Ð³Ð¾ Ð·Ð°Ð¿Ð¾Ð²ÐµÐ´Ð½Ð¸ÐºÐ°. Ð ÑÐ°Ð¼ÐºÐ°Ñ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ ÑÐ¾Ð·Ð´Ð°Ð½Ð° ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾-Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ Ð¿Ð¾Ð´Ð´ÐµÑÐ¶ÐºÐ°, Ð²ÐºÐ»ÑÑÐ°ÑÑÐ°Ñ Ð´Ð¸Ð·Ð°Ð¹Ð½ Ð¿Ð»Ð°ÐºÐ°ÑÐ¾Ð², ÑÐ°Ð¹ÑÐ° Ð¸ ÑÑÐ²ÐµÐ½Ð¸ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¿ÑÐ¸Ð¼ÐµÐ½ÑÐ»ÑÑ Ð¿ÑÐ¸Ð½ÑÐ¸Ð¿ Ð¾Ð±ÑÐ°Ð·Ð½Ð¾ÑÑÐ¸, Ð¿Ð¾Ð·Ð²Ð¾Ð»ÑÑÑÐ¸Ð¹ Ð³ÑÐ°Ð¼Ð¾ÑÐ½Ð¾ Ð¸ ÑÑÑÐµÐºÑÐ½Ð¾ ÑÐµÑÐ°ÑÑ Ð·Ð°Ð´Ð°ÑÐ¸ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð°. Ð¡ Ð¿Ð¾Ð¼Ð¾ÑÑÑ ÑÑÐ¾Ð³Ð¾ ÑÐ´Ð°Ð»Ð¾ÑÑ ÑÐ¾Ð·Ð´Ð°ÑÑ ÐµÐ´Ð¸Ð½ÑÐ¹ Ð¾Ð±ÑÐ°Ð·, Ð¾ÑÑÐ°Ð¶Ð°ÑÑÐ¸Ð¹ ÑÐ½Ð¸ÐºÐ°Ð»ÑÐ½Ð¾ÑÑÑ Ð¸ ÑÐ°Ð¼Ð¾Ð±ÑÑÐ½Ð¾ÑÑÑ ÐÐ¾ÑÐ½Ð¾Ð³Ð¾ ÐÐ»ÑÐ°Ñ. Ð ÑÐ¾ Ð¶Ðµ Ð²ÑÐµÐ¼Ñ Ð¿Ð¾Ð»ÑÑÐ¸Ð²ÑÐ¸Ð¹ÑÑ Ð´Ð¸Ð·Ð°Ð¹Ð½ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐ¼, ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÐ¼ Ð¸ Ð¼Ð¾Ð¶ÐµÑ Ð±ÑÑÑ ÑÑÐ¿ÐµÑÐ½Ð¾ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½ Ð·Ð°Ð¿Ð¾Ð²ÐµÐ´Ð½Ð¸ÐºÐ¾Ð¼.
description: This work is devoted to the creation of advertising and informational support for the Altai State Natural Biosphere Reserve. In the course of the work, the following tasks were posed and solved: 1. The study of the history of the issue. 2. Collection of materials. 3. Analytical review of analogues. 4. Conclusion on the review of analogues. 5. Development of the concept. 6. Selection of a color palette and fonts. 7. Development of graphics. 8. Development of posters. 9. Website design development. 10. Development of souvenir products. As a result, a design concept was developed for the Altai Reserve. As part of the concept, advertising and informational support was created, including the design of posters, a website and souvenir products. The principle of imagery was applied in the work, which allows competently and effectively solving the problems of communicative design. With the help of this, it was possible to create a single image reflecting the uniqueness and originality of the Altai Mountains. At the same time, the resulting design is modern, functional and can be successfully used by the reserve.