title: ÐÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ event-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð² ÑÑÐµÑÐµ ÑÑÐ»ÑÐ³ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«Ð­Ð¡Ð¢ÐÐ¢ÐÐ ÐÐÐÐ¡ÐÐÐ¢ÐÐÐÂ»
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Organization of event-marketing in the service using the example of LLC Â«ESTETIC CONSULTINGÂ»
Creators: name: ÐÐµÐºÑÐ°ÑÐ¾Ð²Ð°, ÐÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: event-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÐ¾Ð±ÑÑÐ¸Ð¹Ð½ÑÐ¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹
ÑÐ°ÑÑÐµÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ event-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°
event marketing
organization of events
promotion of events
calculation of event marketing efficiency

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°: Â«ÐÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ event-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð² ÑÑÐµÑÐµ ÑÑÐ»ÑÐ³ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«Ð­Ð¡Ð¢ÐÐ¢ÐÐ ÐÐÐÐ¡ÐÐÐ¢ÐÐÐÂ». Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð´Ð»Ñ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² ÐºÐ¾ÑÐ¼ÐµÑÐ¾Ð»Ð¾Ð³Ð¸Ð¸ ÐÐÐ Â«Ð­Ð¡Ð¢ÐÐ¢ÐÐ ÐÐÐÐ¡ÐÐÐ¢ÐÐÐÂ», Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐ¾Ð³Ð½Ð¾Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ¾Ð±ÑÑÐ¸Ð¹Ð½Ð¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°. ÐÐ°Ð´Ð°ÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ: Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ event-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð² ÑÑÐµÑÐµ ÑÑÐ»ÑÐ³; Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾ÑÐ¼ÐµÑÐ¾Ð»Ð¾Ð³Ð¸Ð¸ ÐÐÐ Â«Ð­Ð¡Ð¢ÐÐ¢ÐÐ ÐÐÐÐ¡ÐÐÐ¢ÐÐÐÂ»; Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð² Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ ÐºÐ¾ÑÐ¼ÐµÑÐ¾Ð»Ð¾Ð³Ð¸Ð¸; Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð´Ð»Ñ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² ÐºÐ¾ÑÐ¼ÐµÑÐ¾Ð»Ð¾Ð³Ð¸Ð¸; Ð¿ÑÐ¾Ð³Ð½Ð¾Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ event-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð°ÑÑ Ð½Ð° Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°Ñ ÐºÐ¾ÑÐ¼ÐµÑÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð¹ ÐºÐ»Ð¸Ð½Ð¸ÐºÐ¸ ÐÐÐ Â«Ð­Ð¡Ð¢ÐÐ¢ÐÐ ÐÐÐÐ¡ÐÐÐ¢ÐÐÐÂ». ÐÐµÑÐ¾Ð´Ñ: Ð¿ÑÐ¸Ð¼ÐµÐ½ÑÐ»Ð¸ÑÑ Ð¾Ð±ÑÐµÐ½Ð°ÑÑÐ½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, ÑÐ±Ð¾Ñ Ð¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð°Ð½Ð½ÑÑ, Ð¼ÐµÑÐ¾Ð´Ñ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ event-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÐÐÐ : ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿Ð»Ð°Ð½ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð´Ð»Ñ Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² ÐºÐ¾ÑÐ¼ÐµÑÐ¾Ð»Ð¾Ð³Ð¸Ð¸; Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÑ Ð¸ ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ ÐºÐ¾ÑÐ¼ÐµÑÐ¾Ð»Ð¾Ð³Ð¸Ð¸; ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿ÑÐ¾Ð¼Ð¾-ÑÐ°Ð¹Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ; Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐµ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð´Ð»Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ; Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½ Ð¿ÑÐ¾Ð³Ð½Ð¾Ð· Ð²ÑÑÑÑÐºÐ¸, Ð²Ð°Ð»Ð¾Ð²Ð¾Ð¹ Ð¿ÑÐ¸Ð±ÑÐ»Ð¸, ÑÐ¸ÑÑÐ¾Ð¹ Ð¿ÑÐ¸Ð±ÑÐ»Ð¸ Ð¿Ð¾ÑÐ»Ðµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ. ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÑÐµÑÑÑ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÑÑ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð´Ð»Ñ ÐºÐ¾ÑÐ¼ÐµÑÐ¾Ð»Ð¾Ð³Ð¸Ð¸ Ñ ÑÐµÐ»ÑÑ Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² Ð¸ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð¸Ð¼Ð¸Ð´Ð¶Ð°.
description: The title of the bachelor graduate qualification work: Â«Organization of event-marketing in the service using the example of LLC Â«ESTETIC CONSULTINGÂ». The aim of the graduate qualification work is organization of an event for potential clients of cosmetology LLC âESTETIC CONSULTINGâ and forecasting the effectiveness of event marketing. Tasks of the graduate qualification work: study of the features of event marketing in the service; description of the activities of cosmetology LLC âESTETIC CONSULTINGâ; analysis of competitors and identification of the target audience of cosmetology; description of the event for potential clients; forecasting the effectiveness of event marketing. The graduate qualification work was carried out on the basis of the cosmetology clinic LLC "ESTETIC CONSULTING". Methods: general scientific research methods were used: comparative analysis, SWOT analysis, data collection and processing, methods for assessing the effectiveness of event marketing. The main results of the graduate qualification work: an action plan has been developed to attract potential cosmetology clients; revealed the main competitors and the target audience of cosmetology; developed a promotional website of the event; proposed advertising campaigns for the event; forecast of revenue, gross profit, net profit after the event. The practical significance of the work is determined by the possibility of implementing a special event for cosmetology in order to attract customers and improve the image.â