Astrological consulting in the area of business consulting – an empirical investigation into the applicability upon the background of systems thinking
Creators: name: Loosmann, Joerg
Publisher: name: University of Lincoln
Year: 2024
Subjects: N100 - Business studies
N120 - International business studies

description: The starting point for this research study is the application of astrological consulting in the area of business consultancy. In many Western civilisations there is considerable prejudice regarding astrological consulting especiallywhen it is active in the area of business consultancy. In contrast to this, astrological business consulting is encountered much more commonly in Asia and the USA, where it is not unusual that enterprises enquire for astrologicalconsulting service. The research aims to investigate the applicability of astrological consulting in the domain of business counselling within a context of economic sociology. Management consulting has been used as a referenceconcept of business consultancy. The realm of systems thinking is considered to be suitable as the theoretical framework for this research. The systems methodology of the Networked Thinking approach of the interpretive tradition has been used to determine the systems of astrological business consulting as well as that of management consulting. This research proposes that, from a system-theoretical view or, let us say, from a technical-oriented perspective on management, astrological business consulting as compared with management consulting is not an applicable and justifiable consultancy concept in the area of business consulting.The research methodology used aims to set up a direct confrontation between the system of astrological business consulting and that of management consulting. For this purpose the thesis has been broken down into five stages. Inthe first stage each of the two consulting concepts was theoretically developed as a hypothesis on the basis of a comprehensive review of the literature with the aim of determining its systems structure. In this stage of theory-building, an exploratory as well as a descriptive type of research was employed. By applying an exploratory research type, the author’s intention is to look for ideas and patterns in order to construct the systems of reference as hypotheses. This research type has been supported to an even greater extent by a descriptivetype to identify and classify the structure of each of the systems. Hence an inductive and a basic research approach are embedded in this first stage of the research process. The secondary data collection involves a mixture ofqualitative and quantitative approaches. The knowledge acquired from this secondary data collection comes from multi-disciplinary but scientific sources. In the second stage of the research process the structure of each of the twosystems derived from literature was statistically verified and modified where necessary. In the third stage, subsequent to the statistical verification, the two hypotheses were tested in practice. The primary data collection represents adeductive and a quantitative research approach mixed with qualitative components by using survey research as a suitable research method. The Delphi technique is regarded as appropriate to be employed as a data collection tool.Astrological and management consulting experts were contacted by a questionnaire procedure to achieve consensus with regard to the structure of each of these two consulting systems. Prior to this survey procedure, the questionnaires were subject to a pilot testing. The analysis of the findings from the primary data collection required modifications in each of the two consulting systems with regard to their systems structure. In stage four the two system models theoretically derived from the literature were compared with the empirical data. Subsequent to this comparison, in stage five, the two consulting systems empirically validated were confronted with each other by comparingtheir determinants.