title: ÐÐµÑÐ°Ð²ÑÐµÐ»ÐµÐ½Ð½Ð°Ñ ÐºÐ°Ðº ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ð¾ ÑÐµÑÑÐ¾ÑÐ°Ð½Ð½Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: The metaverse as a communication space of the restaurant business
Creators: name: ÐÐ¾ÑÑÑÐ¾Ð²Ð°, ÐÑÐµÐ½Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¼ÐµÑÐ°Ð²ÑÐµÐ»ÐµÐ½Ð½Ð°Ñ
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¿ÑÐ¾ÐµÐºÑ
ÑÐ²ÑÐ·Ð¸ Ñ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑÑ
ÑÐµÑÑÐ¾ÑÐ°Ð½Ð½ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ
ÑÑÐµÑÐ° Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ
Roblox
metaverse
communication project
public relations
restaurant business
catering industry

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description: The subject of the graduate qualification work is Â«The metaverse as a communication space of the restaurant businessÂ». This work is devoted to the study of the possibilities of using metaviews as an effective communication space of the restaurant business. In the course of the study, we have set tasks to identify the main characteristics of the communication space of the restaurant business, describing the processes of digitalization of the restaurant business. Also, in the course of the work we analyzed the concept of meta-universes, identified communication aspects of meta-universes and gave examples of successful use of Roblox meta-universe as a communication space with the audience. The last chapter of the study is a description of the object under study - the restaurant chain Â«ChIHOÂ», as well as a description of the project Â«Teleport to ChIHOÂ», realized in 2023 with the participation of the author of the study. The work was carried out on the basis of scientific works of domestic and foreign scientists describing the processes of using metaviews in communication. We also used methods of general scientific, theoretical and empirical analysis, including in-depth interviews with representatives of the target audience of the object under study. The results of the study can be used in the development of communication projects of restaurant chains and individual catering establishments, as well as in further research into the aspects of using metaviews in the restaurant business.