title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð¸Ð·Ð°Ð¹Ð½ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð´Ð»Ñ Ð¿Ð°ÑÐºÐ° Ð¾ÑÐ´ÑÑ Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a design concept for a recreation park
Creators: name: ÐÐ°ÐµÐ², ÐÐ°Ð½Ð¸Ð»Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¿Ð°ÑÐº
Ð¿ÑÐ¸ÑÐ¾Ð´Ð°
Ð°Ð¹Ð´ÐµÐ½ÑÐ¸ÐºÐ°
Ð¿Ð»Ð°ÐºÐ°ÑÑ
ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
Ð½Ð°Ð²Ð¸Ð³Ð°ÑÐ¸Ñ
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð²Ð½ÑÐ¹ Ð´Ð¸Ð·Ð°Ð¹Ð½
park
nature
identity
posters
corporate style
wayfinding
communicative design

description: Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½Ð¾Ð³Ð¾ Ð´Ð¸Ð·Ð°Ð¹Ð½-ÑÐµÑÐµÐ½Ð¸Ñ Ð´Ð»Ñ Ð¦ÐµÐ½-ÑÑÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¿Ð°ÑÐºÐ° ÐºÑÐ»ÑÑÑÑÑ Ð¸ Ð¾ÑÐ´ÑÑÐ° Ð¸Ð¼ÐµÐ½Ð¸ Ð¡. Ð. ÐÐ¸ÑÐ¾Ð²Ð° ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÑÑ Ð¸ÑÑÐ¾ÑÐ¸Ñ Ð²Ð¾Ð¿ÑÐ¾ÑÐ°. 2. ÐÑÐ¾Ð²ÐµÑÑÐ¸ ÑÐ¾ÑÐ¾ÑÐ¸ÐºÑÐ°ÑÐ¸Ñ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÑ Ð¸ Ð½Ð°Ð²Ð¸Ð³Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð½Ð¾ÑÐ¸ÑÐµÐ»ÐµÐ¹ Ð¿Ð°ÑÐºÐ°. 3. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¸ÑÐ½ÑÐµ Ð¿ÑÐ¾ÐµÐºÑÑ Ð² Ð²ÑÐ±ÑÐ°Ð½Ð½Ð¾Ð¹ ÑÑÐµÑÐµ. 4. ÐÐ¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ Ð´Ð¸Ð·Ð°Ð¹Ð½-ÑÐµÑÐµÐ½Ð¸Ñ. 5. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐµ ÑÐ»ÐµÐ¼ÐµÐ½ÑÑ. 6. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð´Ð¸Ð·Ð°Ð¹Ð½ Ð½Ð°Ð²Ð¸Ð³Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð½Ð¾ÑÐ¸ÑÐµÐ»ÐµÐ¹. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð¼ ÑÐ°Ð±Ð¾ÑÑ ÑÑÐ°Ð»Ð° Ð´Ð¸Ð·Ð°Ð¹Ð½-ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¾ÑÐ¾ÑÐ¼Ð»ÐµÐ½Ð¸Ñ Ð´Ð»Ñ Ð¿Ð°ÑÐºÐ° Ð¾ÑÐ´ÑÑÐ°. Ð ÑÐ°Ð¼ÐºÐ°Ñ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð±ÑÐ»Ð¾ Ð½Ð°Ð¹Ð´ÐµÐ½Ð¾ Ð½Ð¾Ð²Ð¾Ðµ Ð½Ð°Ð·Ð²Ð°Ð½Ð¸Ðµ. ÐÐ»Ñ Ð¿Ð°ÑÐºÐ° Ð±ÑÐ»Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ: Ð»Ð¾Ð³Ð¾ÑÐ¸Ð¿, ÑÐµÑÐ¸Ð¸ Ð¿Ð»Ð°ÐºÐ°ÑÐ¾Ð², ÑÑÐ²ÐµÐ½Ð¸ÑÐ½Ð°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ»ÐµÐ¼ÐµÐ½ÑÑ Ð½Ð°Ð²Ð¸Ð³Ð°ÑÐ¸Ð¸. Ð ÑÐ¾Ð´Ðµ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð±ÑÐ»Ð° Ð¿Ð¾Ð´ÑÐ¾Ð±Ð½Ð¾ Ð¸Ð·ÑÑÐµÐ½Ð° Ð¸ÑÑÐ¾ÑÐ¸Ñ Ð¿Ð°ÑÐºÐ°. Ð Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²Ð¾Ð¹ ÑÐ°-ÑÑÐ¸ Ð±ÑÐ»Ð¸ Ð¿Ð¾Ð´Ð¾Ð±ÑÐ°Ð½Ñ Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¸ Ð¿Ð¾ ÑÐµÐ¼Ðµ Ð¿ÑÐ¾ÐµÐºÑÐ°, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð¿Ð¾Ð¼Ð¾Ð³Ð»Ð¸ Ð¿ÑÐ¸ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ð¸ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½Ð¾Ð³Ð¾ Ð´Ð¸Ð·Ð°Ð¹Ð½-ÑÐµÑÐµÐ½Ð¸Ñ Ð¿Ð°ÑÐºÐ°. ÐÐ°Ð¶Ð½Ð¾Ð¹ ÑÐ¾ÑÑÐ°Ð²-Ð»ÑÑÑÐµÐ¹ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐ»Ð¾ÑÑ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ðµ ÑÐ½Ð¸ÐºÐ°Ð»ÑÐ½Ð¾Ð¹ ÐºÐ¾Ð½ÑÐµÐ¿-ÑÐ¸Ð¸, ÐºÐ¾ÑÐ¾ÑÐ°Ñ Ð»ÐµÐ³Ð»Ð° Ð² Ð¾ÑÐ½Ð¾Ð²Ñ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ. ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ Ð´Ð°Ð½Ð½ÑÑ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð² ÑÐ°Ð±Ð¾ÑÐµ Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ ÑÐ¾-Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐµ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð²ÐµÐºÑÐ¾ÑÐ½Ð¾Ð¹ Ð¸ ÑÐ°ÑÑÑÐ¾Ð²Ð¾Ð¹ Ð³ÑÐ°ÑÐ¸ÐºÐ¸.
description: The object of the study is to develop a comprehensive design solution for the Central Park of Culture and Leisure named after S. M. Kirov The research set the following goals: 1. Consider the history of the issue. 2. Carry out photo fixation of branded and navigation media of the park. 3. Analyze similar projects in the selected area. 4. Define the concept of the design solution. 5. Develop branded elements. 6. Design navigation media. The result of the work was a design concept for a graphic design for a recre-ation park. As part of the project, a new name was found. The following were de-veloped for the park: a logo, a series of posters, souvenirs, as well as navigation elements. During the project, the history of the park was studied in detail. In the search part, many analogues on the subject of the project were selected and analyzed, which helped to create a comprehensive design solution for the park. An important component of the proven research is the creation of a unique concept that formed the basis of the visual system. To achieve these results, modern vector and raster graphics programs were used in the work.