title: PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¸ÑÐµÐ²Ð¾Ð¹ Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð¾ÑÑÐ¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐ¼Ð¿ÐµÑÐ¸Ð°Ð»Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: PR-promotion of food industry enterprises (on the example of "Imperial" LLCÂ»)
Creators: name: Ð¯Ð½ÑÐ¾Ð²ÑÐºÐ°Ñ, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: PR âÂ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ðµ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÑÐµÑÑÑÑÐ°Ð¼Ð¸
B2B
Ð¼Ð¾Ð»Ð¾ÑÐ½Ð°Ñ Ð¿Ð¸ÑÐµÐ²Ð°Ñ Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð¾ÑÑÑ
PR â promotion
effective resources management
dairy food industry

description: ÐÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° ÑÐ¾Ð´ÐµÑÐ¶Ð¸Ñ ÑÑÑÐ½Ð¾ÑÑÑ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð° Ðº PR - Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¸ÑÐµÐ²Ð¾Ð¹ Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð¾ÑÑÐ¸, Ð° Ð¸Ð¼ÐµÐ½Ð½Ð¾, Ð¼Ð¾Ð»Ð¾ÑÐ½Ð¾Ð¹. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ:Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¸Ðµ Ð¿Ð¾Ð½ÑÑÐ¸Ð¹ Ð¸ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð¾Ð² Ðº Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ñ PR - Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ; ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ PR - Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÑÐµÐºÑÐ¾ÑÐµ B2B;ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ¸ Ð²Ð½ÐµÑÐ½ÐµÐ³Ð¾ PR, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ¸ÑÑÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐÐ âÐÐ¼Ð¿ÐµÑÐ¸Ð°Ð»â;Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° PR - ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸.ÐÐ²ÑÐ¾Ñ ÑÐ°ÑÐºÑÑÐ²Ð°ÐµÑ Ð¿Ð¾Ð½ÑÑÐ¸Ñ PR Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð²Ð² ÑÐµÐºÑÐ¾ÑÐµ B2B. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¾ÑÑÐ°Ð¶ÐµÐ½Ð° ÑÑÑÐ½Ð¾ÑÑÑ PR- Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² Ð¿Ð¸ÑÐµÐ²Ð¾Ð¹ Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð¾ÑÑÐ¸.Ð¢Ð°Ðº Ð¶Ðµ Ð±ÑÐ»Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÐµ Ð²Ð¸Ð´Ñ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÑÐ½ÐºÐ°, ÑÐ°ÐºÐ¸Ðµ ÐºÐ°Ðº ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, SWAT - Ð°Ð½Ð°Ð»Ð¸Ð·, PEST - Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸ Ð¿ÑÐ¾ÑÐµÐµ. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° PR - ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ, Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð½Ð°Ñ Ð½Ð° Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ¾ ÑÑÐ¾ÑÐ¾Ð½Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² (B2B) Ð¸ ÐºÐ¾Ð½ÐµÑÐ½ÑÑ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ ÑÐ¾Ð²Ð°ÑÐ° (B2Ð¡). ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ Ð¸Ð·Ð»Ð¾Ð¶ÐµÐ½Ñ Ð²ÑÐ²Ð¾Ð´Ñ Ð¸ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸.
description: The presented work contains the essence of the approach to PR - promotion of the food industry, namely, the dairy.Tasks that were solved during the research:Consideration of concepts and approaches to the definition of PR - promotion;Studying the features of PR - promotion in B2B; Conducting an analysis of external PR policy, as well as a situational analysis of the activities of Imperial ;Development of a PR campaign.The author reveals the concepts of PR and promotion in the B2B sector. The paper reflects the essence of PR promotion in the food industry. Various types of market analysis were also carried out, such as competitive analysis, SWAT analysis, PEST analysis and so on. As a result, a PR campaign was developed aimed at increasing loyalty on the part of customers (B2B) and end users of goods (B2C).Based on the study, conclusions and recommendations were presented.