title: ÐÐ¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Increasing the competitiveness of the hotel enterprise
Creators: name: Ð ÑÐ´Ð°ÐºÐ¾Ð²Ð°, ÐÐ»ÐµÐ½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
Ð°Ð½ÑÐ¸ÐºÑÐ¸Ð·Ð¸ÑÐ½Ð¾Ðµ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ
Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¸
hotel business
competitiveness
anti-crisis management
innovation

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description: The subject of the graduate qualification work is âIncreasing the competitiveness of the hotel enterpriseâ. This work is devoted to the study of the activities of the hotel enterprise and the analysis of its competitiveness, as well as the development of a set of measures to improve them. The object of the research is the three-star hotel "Meridian". The subject of the research is the influence of the dependence of the anti-crisis policy on the competitiveness of the activity of the hotel company "Meridian" LLC. Tasks that were solved during the study: - Consider the theoretical aspects of the competitiveness of hotel enterprises; - Conduct an analysis of the market for mini-hotels in St. Petersburg; - Assess the level of competitiveness of the mini-hotel "Meridian"; - Development of draft recommendations to improve competitiveness. By assessing the competitiveness indicators of Meridian LLC, it was revealed that the hotel has average indicators, as well as a tendency to decline, which may lead to a further deterioration in the hotel's position on the market, given the difficult epidemiological situation in 2020 caused by the coronavirus epidemic and a sharp decline in tourist flow. Based on the construction of a trend model, a positive dependence of the application of anti-crisis policy measures to strengthen the market position and increase the competitiveness of the hotel company was determined. On the basis of the model, the main directions of developing a plan for anti-crisis policy in a mini-hotel were proposed, as well as measures that contribute to increasing the level of competitiveness. The research results can be applied at the level of top management of hotels in the strategic planning of the implementation of activities.