title: ÐÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð³Ð¾ ÑÐºÑÐ¿Ð¾ÑÑÐ° ÑÐ½ÐµÑÐ³Ð¾ÑÐµÑÑÑÑÐ°Ð¼Ð¸ Ð¸ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÐµÐ³Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð½Ð° Ð¼Ð¸ÑÐ¾Ð²Ð¾Ð¼ ÑÑÐ½ÐºÐµ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐ°Ð·Ð¿ÑÐ¾Ð¼Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Competitiveness of Russian energy exports and tools to improve the efficiency of its promotion in the global market through the example of PAO Gazprom
Creators: name: Ð¡Ð°ÑÐ°Ð²Ð°, ÐÐ¾Ð»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ Â«ÐÐ°Ð·Ð¿ÑÐ¾Ð¼Â»
ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
Ð³Ð°Ð·
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
competitiveness
Â«GazpromÂ» company
trade
trade enterprise
gas
strategy

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description: The given work is devoted to assess the state of Â«GazpromÂ» company and propose a strategy to increase competitiveness in the international market. The research set the following goals: 1. Studying the current condition of the company, providing SWOT and PEST-analysis, indicating the main competitors. 2. Analyzing the external and internal environment of the company. 3. Study the theoretical basis of the competitiveness of the enterprise. 4. Research the financial and economic activity of Â«GazpromÂ». 5. Development of strategies to increase the level of competitiveness and share on the international market. Relevance of the topic due to the need to develop a methodology to ensure the competitiveness of the company in the international market is a practical problem. Sources of information were the data of domestic and foreign research literature, official Internet resources and analytical agencies. When collecting the data necessary to complete the work, the search engine Google and Yandex were used. The Excel program was used for data processing. The strategic concept of development of PAO Â«GazpromÂ» in the international market is offered. Several development strategies for PAO âGazpromâ in the international market have been proposed, including the diversification of production, which includes the development of alternative energy sources, including biofuels and liquefied gas. Another measure to increase competitiveness is development and exportation into new markets.