title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð±Ð¸Ð·Ð½ÐµÑÐ° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐ¾Ð»Ð¾ÑÐ¾Ðµ Ð·Ð²ÐµÐ½Ð¾Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of the concept of increasing the competitiveness of business (on the example of LLC Â«Zolotoe ZvenoÂ»)
Creators: name: Ð ÑÐ½Ñ, ÐÐ°ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ñ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ñ
ÑÑÐ½Ð¾Ðº ÑÐµÐºÐ»Ð°Ð¼Ñ
digitalization
competitiveness
competition
advertising market

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description: The title of the master graduate qualification work: Â«Development of the concept of increasing the competitiveness of business (on the example of LLC Â«Zolotoe ZvenoÂ»)Â». The aim of the study is development of a strategy to increase competitiveness for LLC Â«Zolotoe ZvenoÂ». The study was carried out on the basis of theLimited Liability Company Â«Zolotoe ZvenoÂ»; Research subject: competitiveness of the enterprise. Research methods: General scientific research methods were used: comparative analysis, methods of assessing the competitiveness of the enterprise, SWOT analysis, expert assessment, processing of expert assessments. The main results of the study: -Â the theoretical foundations of building a competitive enterprise system have been studied; -Â the analysis of the features of assessing the competitiveness of the business is carried out; -Â the strategy of increasing the competitiveness of LLC Â«Zolotoe ZvenoÂ»Â has been developed; -Â The socioâeconomic effect of the implementation of the proposed improvement strategy is estimated. Application field: application of the results of the work in the activities of the advertising agency under study. The scientific novelty of the study: an upgraded map of strategic groups, during which the digital activities of competing companies are analyzed. Conclusions: The tasks of the thesis are solved, the goal is achieved, and the scope of application of the results is determined. The results obtained show signs of scientific novelty. The directions of further research are defined.