title: ÐÐ°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÐ½ÐºÐ° ÐÐ¾Ð²Ð¾ÑÐµÐ±Ð¾ÐºÑÐ°ÑÑÐºÐ° Ñ ÑÐµÐ»ÑÑ Ð²ÑÐ²ÐµÐ´ÐµÐ½Ð¸Ñ Ð½Ð° ÑÑÐ½Ð¾Ðº Ð½Ð¾Ð²Ð¾Ð¹ ÐºÐ¾ÑÐµÐ¹Ð½Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Marketing research of the Novocheboksarsk market in order to launch a new coffee shop on the market
Creators: name: ÐÑÐ¸Ð³Ð¾ÑÑÐµÐ²Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
ÐºÐ¾ÑÐµÐ¹Ð½Ñ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ðµ Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ
promotion strategy
coffee shop
marketing analysis
positioning
marketing
catering

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description: The topic of the final qualifying work: Â«Marketing research of the Novocheboksarsk market in order to launch a new coffee shop on the marketÂ».In this paper, the issues of developing a strategy for bringing a startup to the catering market are considered.The object of the study is the startup Â«He is mine". The subject of the study is the promotion strategy. The purpose of the study is to develop a strategy for bringing a startup to the catering market.During the study, the following were performed:âÂ  analysis of the public catering market in Russia;âÂ  analysis of the characteristics of the object under study and analysis of its internal marketing environment;âÂ Â  the study of the microenvironment of the enterprise using the model of the five competitive forces of M. Porter; âconducting marketing analysis of the macro environment of the enterprise through PEST and SWOT analysis;âÂ  implementation of segmentation of the coffee shop market in the city of Novocheboksarsk and the allocation of target segments of consumers;â analysis of competitive positioning and an in-depth interview was conducted to form the positioning of the object under study;âÂ  development of a strategy for bringing a startup to the catering market and evaluation of the effectiveness of the proposed solutions.The results of the research were developed tools for Internet promotion, as well as psychological methods of enterprise promotion were identified, the result of the study was an assessment of the economic effectiveness of the proposed measures.The practical significance of the work lies in the possibility of using the research results for the subsequent development of the brand or its adaptation to existing market conditions and trends.