title: ÐÑÐµÐ½ÐºÐ° Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ ÑÐ²Ð¾Ð¹ÑÑÐ² Ð´ÐµÑÑÐºÐ¸Ñ Ð¸Ð³ÑÑÑÐµÐº Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ¾Ð²Ð°ÑÐ¾Ð² Ð½Ð° ÑÑÐ½ÐºÐµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Evaluation of consumer properties of childrenâs toys and development of proposals to promote goods in the market
Creators: name: ÐÐ»ÑÑÐ¾Ð²Ð°, Ð®Ð»Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð´ÐµÑÑÐºÐ¸Ðµ Ð¸Ð³ÑÑÑÐºÐ¸
Ð¸Ð³ÑÑÑÐºÐ¸ Ð¸Ð· Ð¿Ð»Ð°ÑÑÐ¼Ð°ÑÑ
Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ðµ ÑÐ²Ð¾Ð¹ÑÑÐ²Ð°
Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð°
ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ°
childrenâs toys
toys made of plastics
consumer properties
quality assessment
product range improvement

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description: The objects of the study are childrens toys sold on the St. Petersburg market. The purpose of the work is to assess the quality of childrens toys such as rattles, assess their consumer properties and analyze market trends and consumer preferences in the market of childrens toys. The following tasks were solved: â analyze the factors that shape and preserve the quality of childrens toys; â analyze the classification, group assortment and requirements for the quality of childrens toys; â to assess the conformity of labeling, organoleptic, physico-mechanical and physico-chemical indicators of the quality and safety of rattles to the requirements; â analyze the assortment, innovations and consumer preferences in the market of childrens toys; â develop proposals to improve the range of childrens toys and promote them on the consumer market, analyze the factors that shape and preserve the quality of childrens toys. The research was carried out based on the laboratory of Commodity science and examination of consumer goods of the HSE IMPEiT SPbPU. The work uses organoleptic and instrumental methods of assessing the quality of goods. Experimental data processing was carried out using MS Excel software (data analysis package). The work uses statistical databases of Rosstat, the tree of the EAEU Foreign Economic Activity, the Consultant Plus SVBD. As a result of the study, the compliance of the samples with the requirements for the quality and safety of rattles for labeling, organoleptic, physico-mechanical and physico-chemical indicators of quality and safety was established. The developed proposals for improving the assortment of childrens toys and promoting them on the market are based on an analysis of the assortment and consumer preferences in the market of the products under study.