title: ÐÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐµÑÑÐ¾ÑÐ°Ð½Ð° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÐµÑÑÐ¾ÑÐ°Ð½Ð° Â«Ð¡ÐµÐ¼ÐµÐ¹Ð½ÑÐ¹ Ð¾ÑÐ°Ð³Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Comminication strategy of a restaurant (using the example of the âSemeyniy Ochagâ restaurant)
Creators: name: Ð¢Ð¾Ð³Ð¾Ð½Ð¾Ð²Ð°, ÐÐ°Ð»ÐµÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
ÑÐµÑÑÐ¾ÑÐ°Ð½Ð½ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ñ
Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ðµ Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
ÐºÐ°Ð½Ð°Ð»Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
SMM-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ
ÑÐµÑÑÐ¾ÑÐ°Ð½ "Ð¡ÐµÐ¼ÐµÐ¹Ð½ÑÐ¹ ÐÑÐ°Ð³"
communication strategy
restaurant business
marketing communications
communication
catering
promotion
strategy
communication channels
SMM tools
restaurant "Semeyniy Ochag"

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð° ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐµÑÑÐ¾ÑÐ°Ð½Ð°. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ñ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÐµÑÑÐ¾ÑÐ°Ð½Ð½Ð¾Ð¹ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ ÐºÐ°Ðº Ð²Ð°Ð¶Ð½Ð¾Ð³Ð¾ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÐµÐºÑÐ¾ÑÐ°. ÐÐ´Ð½Ð°ÐºÐ¾ ÑÑÐ¾Ñ ÑÐµÐºÑÐ¾Ñ ÑÑÐ·Ð²Ð¸Ð¼ Ð¸ ÑÑÐ²ÑÑÐ²Ð¸ÑÐµÐ»ÐµÐ½ Ðº Ð²Ð½ÐµÑÐ½Ð¸Ð¼ Ð²ÑÐ·Ð¾Ð²Ð°Ð¼. Ð¡Ð¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐµ ÑÑÐ»Ð¾Ð²Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÑÐ½Ð¾ÑÐ½Ð¾Ð¹ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ¸ Ð¸ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ Ñ ÐµÐµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸ÐµÐ¹, Ð° ÑÐ°ÐºÐ¶Ðµ Ð½ÐµÑÑÐ°Ð±Ð¸Ð»ÑÐ½Ð°Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ ÑÐ¸ÑÑÐ°ÑÐ¸Ñ Ð¸ ÐºÑÐ¸Ð·Ð¸ÑÑ Ð² ÑÑÑÐ°Ð½Ðµ Ð¸ Ð¼Ð¸ÑÐµ ÑÐ¾Ð·Ð´Ð°ÑÑ ÑÑÐ»Ð¾Ð²Ð¸Ñ, Ð¿ÑÐ¸ ÐºÐ¾ÑÐ¾ÑÑÑ Ð½Ð°Ð»Ð¸ÑÐ¸Ðµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð²Ð½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ²Ð»ÑÐµÑÑÑ Ð¾Ð±ÑÐ·Ð°ÑÐµÐ»ÑÐ½ÑÐ¼ ÑÑÐ»Ð¾Ð²Ð¸ÐµÐ¼. Ð ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð¾Ð±ÑÐµÐºÑÐ° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ» Ð²ÑÐ±ÑÐ°Ð½ ÑÐµÑÑÐ¾ÑÐ°Ð½ Â«Ð¡ÐµÐ¼ÐµÐ¹Ð½ÑÐ¹ ÐÑÐ°Ð³Â». ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐµÑÑÐ¾ÑÐ°Ð½Ð°. Ð Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐµÑÑÐ¾ÑÐ°Ð½Ð° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÐµÑÑÐ¾ÑÐ°Ð½Ð° Â«Ð¡ÐµÐ¼ÐµÐ¹Ð½ÑÐ¹ ÐÑÐ°Ð³Â»). Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ Ð±ÑÐ»Ð¾ ÑÑÑÐ°Ð½Ð¾Ð²Ð»ÐµÐ½Ð¾, ÑÑÐ¾ Ð² Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐµÑÑÐ¾ÑÐ°Ð½Ð° ÐµÑÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð½ÑÐµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ, ÑÐ²ÑÐ·Ð°Ð½Ð½ÑÐµ Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸ÐµÐ¹. Ð¡ ÑÑÐ¾Ð¹ ÑÐµÐ»ÑÑ, Ð°Ð²ÑÐ¾ÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐµÐ´Ð»Ð°Ð³Ð°ÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ, ÐºÐ¾ÑÐ¾ÑÐ°Ñ ÑÐ¼Ð¾Ð¶ÐµÑ Ð¾ÑÐ²ÐµÑÐ°ÑÑ Ð·Ð°Ð¿ÑÐ¾ÑÐ°Ð¼ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð², Ð±ÑÐ´ÐµÑ ÑÐ¿Ð¾ÑÐ¾Ð±ÑÑÐ²Ð¾Ð²Ð°ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐµÑÑÐ¾ÑÐ°Ð½Ð° Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ SMM-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð².
description: In this graduate qualification work, the problem of forming a restaurants communication strategy is considered. The paper presents the features of the restaurant industry as an important socio-economic sector. However, this sector is vulnerable and sensitive to external challenges. Modern conditions for the development of a market economy and public catering with its competition, as well as the unstable economic situation and crises in the country and the world create conditions in which the presence of a communication strategy is a prerequisite. The restaurant "Semeyniy Ochag" was chosen as the object of the study. The subject of the study is the specifics of the restaurants communication strategy. In the practical part, an assessment of the restaurants communication strategy was carried out (using the example of the âSemeyniy Ochagâ restaurant). In the process of researching the analytical part, it was found that there are certain problems in the restaurants activities related to the communication strategy. To this end, the author of the study proposes to develop a communication strategy that will be able to meet customer needs and promote the restaurant using SMM tools.