title: ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÑÐ¿Ð¾ÑÐ¾Ð±Ð¾Ð² ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð´Ð»Ñ Ð¸Ð·Ð´ÐµÐ»Ð¸Ð¹ ÑÑÑÐ½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð¸Ð½Ð´Ð¸Ð²Ð¸Ð´ÑÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»Ñ Karigarofficial
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Defining the ways of digital advertising of handmade products for individual entrepreneur Karigarofficial
Creators: name: Ð¨Ð°ÑÐ¼Ð°, ÐÐ¸Ð½Ð°ÑÐº
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¸Ð·Ð´ÐµÐ»Ð¸Ñ ÑÑÑÐ½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ
ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð°Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ñ
ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ
ÑÐ¸ÑÑÐ¾Ð²Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
handmade products
e-commerce
e-business
digital advertising

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description: This work is devoted to the study of possible ways of promotion for handmade products and the development of recommendations for its improvement. The research set the following goals: 1. Description of the situation in a startup of selling handmade products and its environment. 2. Formulation of the research problem in accordance with the topic of the work. 3. The choice of method of research of perception of handmade products. 4. Conducting research on the perception of handmade products. 5. Development of practical recommendations for the promotion of the products in question The work was carried out on the basis of SPbPU and individual entrepreneur business. The author collected material about the world market of handmade products, reviewed promotion methods based on the perception of such products, conducted an Internet survey of potential buyers, and analyzed the collected data. As a result, a means-ends perception scheme was constructed, on the basis of which typical perception patterns were identified. On this basis, recommendations were developed to promote the products in question on the markets of different countries.