title: Digital-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ ÑÐ¾Ð±ÑÑÐ¸Ñ Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½Ð¾Ð¹ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Digital promotion of a special event of the music industry
Creators: name: ÐÐ¸Ð·Ð°ÐºÐ°ÐµÐ²Ð°, ÐÐ´ÐµÐ»Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÐµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ
digital-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÑÐµÐºÐ»Ð°Ð¼Ð°
PR
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½Ð°Ñ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ñ
ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¸Ì Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
SMM
B2C
engagment rate
Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½ÑÐ¸Ì ÑÐµÑÑÐ¸Ð²Ð°Ð»Ñ Â«ÐÑÑÐ»ÑÑ Ð½Ð° Ð¼Ð½ÐµÂ»
special events
digital promotion
advertising
communications
music industry
digital marketing
social networks
engagement rate
Â«Wings on meÂ» music festival

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¸Ì Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¸Ì ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¸Ì ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð° ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½Ð¾Ð¸Ì Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð°ÑÐ¿ÐµÐºÑÐ¾Ð² ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð½Ð° Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ. ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ digital-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐ¾Ð±ÑÑÐ¸Ð¸Ì Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½Ð¾Ð¸Ì Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸. ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿ÑÐ¾ÐµÐºÑ digital-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ½Ð¸ÐºÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ ÑÐ¾ÑÐ¼Ð°ÑÐ° Â«ÐÑÑÐ»ÑÑ Ð½Ð° Ð¼Ð½ÐµÂ» Ð² digital-ÑÑÐµÐ´Ðµ. Ð ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ð·ÑÑÐµÐ½Ñ Ð°ÐºÑÑÐ°Ð»ÑÐ½ÑÐµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¸ ÐºÐ°Ð½Ð°Ð»Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸ÑÐ¼Ð¸ Ð² ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð¸Ì ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¸Ì ÑÑÐµÐ´Ðµ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¸Ñ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð¿ÑÐ¸ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ð¸ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÑ digital-Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð² Ð´Ð»Ñ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐ¾Ð±ÑÑÐ¸Ð¸Ì Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½Ð¾Ð¸Ì Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸. ÐÑÐ´ÐµÐ»ÑÐ½Ð¾ Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð°ÑÐ¿ÐµÐºÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ Ð¸Ñ ÑÐ°ÑÑÑÑÐµÐ³Ð¾ Ð²Ð»Ð¸ÑÐ½Ð¸Ñ Ð½Ð° ÑÐ¸ÑÐ¾ÐºÐ¸Ðµ Ð¼Ð°ÑÑÑ. Ð Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¸Ì ÑÐ°ÑÑÐ¸ Ð±ÑÐ»Ð¸ Ð¸Ð·ÑÑÐµÐ½Ñ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ ÑÑÐ½ÐºÐ°, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¸Ì Ð°Ð½Ð°Ð»Ð¸Ð· Ð² ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¸Ì ÑÑÐµÐ´Ðµ, Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½ SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ digital-Ð¿ÑÐ¾ÐµÐºÑ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð²ÑÐ´ÐµÐ»ÐµÐ½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸ÑÐ¼Ð¸ Ð´Ð»Ñ Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ ÑÐµÑÑÐ¸Ð²Ð°Ð»Ñ Â«ÐÑÑÐ»ÑÑ Ð½Ð° Ð¼Ð½ÐµÂ» Ð² ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¼ Ð¿Ð¾Ð»Ðµ. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½ÑÐ¸Ì Ð¿ÑÐ¾ÐµÐºÑ digital-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð±ÑÐ» Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½ Ð½Ð° ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¸Ðµ ÑÑÐºÐ¾Ð²Ð¾Ð´ÑÑÐ²Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸.
description: The final qualifying work is devoted to the problem of digital promotion of a special event of the music industry in the context of the transformation of aspects of digital promotion in the domestic market. The object of the study is the digital promotion of special events in the music industry. The subject of the research is a project of digital promotion of the unique format "Wings on me" in the digital environment. The study examined the current tools and channels of communication with audiences in the modern digital environment, as well as the specifics of their use in planning digital communication projects for special events in the music industry. Separately, the aspects of promotion in social networks in the context of their growing influence on the masses were considered. In the practical part, market trends were studied, competitive analysis in the digital environment was conducted, and SWOT analysis was performed. Based on the conducted research, a digital project was developed, as well as recommendations for improving communication with audiences for the Â«Wings on MeÂ» music festival in the digital field were highlighted. The developed digital promotion project was submitted to the management of the organization for consideration.