title: ÐÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐ¾Ð±ÑÑÐ¸Ð¹ Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ ÐºÐ¸Ð±ÐµÑÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Promotion of special events in the field of esports activities
Creators: name: ÐÐ¾Ð½ÑÑÐµÐ², ÐÐ¸ÐºÐ¸ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐ¾Ð±ÑÑÐ¸Ñ
ÐºÐ¸Ð±ÐµÑÑÐ¿Ð¾ÑÑ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¸ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ
special events
esports
promotion
tools and platforms

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ ÑÐ¾Ð±ÑÑÐ¸Ñ Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ ÐºÐ¸Ð±ÐµÑÑÐ¿Ð¾ÑÑÐ°, ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑÐ° ÑÑÐµÐ´Ð¸ Ð°Ð±Ð¸ÑÑÑÐ¸ÐµÐ½ÑÐ¾Ð². Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¸ÑÑÐ»ÐµÐ´ÑÑÑÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐ¾Ð±ÑÑÐ¸Ð¹, ÑÐµÐ°Ð»Ð¸Ð·ÑÐµÐ¼ÑÐµ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹. Ð Ð°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐ¾Ð±ÑÑÐ¸Ð¹ Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ ÐºÐ¸Ð±ÐµÑÑÐ¿Ð¾ÑÑÐ°, Ð³Ð´Ðµ Ð±Ð°Ð·Ð¸ÑÐ½ÑÐ¼ ÑÑÐ±ÑÐµÐºÑÐ¾Ð¼ Ð²ÑÑÑÑÐ¿Ð°ÐµÑ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ Ð¡ÐÐ±ÐÐ£. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¿Ð¾Ð´ÑÐµÑÐºÐ¸Ð²Ð°ÐµÑÑÑ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐ¾Ð±ÑÑÐ¸Ð¹ Ð² ÑÐ°Ð¼ÐºÐ°Ñ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸. ÐÑÐ¾Ð¼Ðµ ÑÐ¾Ð³Ð¾, Ð°Ð²ÑÐ¾Ñ Ð¾Ð±ÑÐ°ÑÐ°ÐµÑ Ð²Ð½Ð¸Ð¼Ð°Ð½Ð¸Ðµ Ð½Ð° Ð²Ð°Ð¶Ð½Ð¾ÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð¸Ð½Ð´Ð¸Ð²Ð¸Ð´ÑÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ ÑÐ¾Ð±ÑÑÐ¸Ñ Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð¸Ð½ÑÐµÑÐµÑÐ° Ñ Ð°Ð±Ð¸ÑÑÑÐ¸ÐµÐ½ÑÐ¾Ð² Ð¸ ÑÑÑÐ´ÐµÐ½ÑÐ¾Ð². ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ PR Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐ¾Ð±ÑÑÐ¸Ð¹ Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ ÐºÐ¸Ð±ÐµÑÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸. Ð Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ñ Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð² Ð¸ Ð¸Ñ ÑÐ°Ð¹ÑÐ¾Ð², Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸, Ð±ÑÐ»Ð¾ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¾ ÑÐºÑÐ¿ÐµÑÑÐ½Ð¾Ðµ Ð¸Ð½ÑÐµÑÐ²ÑÑ, Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð»Ð¾ÐºÐ°Ð»ÑÐ½ÑÑ Ð¸ Ð³Ð»Ð¾Ð±Ð°Ð»ÑÐ½ÑÑ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐ¾Ð±ÑÑÐ¸Ð¹ Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ ÐºÐ¸Ð±ÐµÑÑÐ¿Ð¾ÑÑÐ° Ð¸ Ð¸Ñ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ. ÐÐ¾ Ð¸ÑÐ¾Ð³Ñ Ð±ÑÐ»Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÑÐ¾Ð±ÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ ÐºÐ¸Ð±ÐµÑÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ ÑÐ¾Ð±ÑÑÐ¸Ñ.
description: In this final qualifying work, the promotion of a special event in the field of esports is considered as a tool for promoting the university among applicants. The paper explores the main tools for promoting special events implemented with the help of Internet technologies. The work is devoted to the study of the promotion of special events in the field of esports, where the basic subject is the University of SPbPU. The paper emphasizes the importance of holding special events within the framework of university activities. In addition, the author draws attention to the importance of developing an individual special event to increase the interest of applicants and students. The object of the study is the PR promotion of special events in the field of esports activities. In the practical part of the work, an analysis of competitors and their websites, an analysis of the target audience was carried out, an expert interview was conducted, an analysis of local and global special events in the field of esports and their promotion methods was carried out. As a result, recommendations were developed for the organization of an esports event.