title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð²ÑÑ Ð¾Ð´Ð° ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° ÑÑÐ½Ð¾Ðº ÐÐ²ÑÐ¾Ð¿Ñ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐ¸ÑÑÐ¾Ð²ÑÑ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development a strategy for a Chinese company to enter the European market in the context of digital technology
Creators: name: ÐÑÐ½Ñ ÐÐ°Ð¹ÑÐ½Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð°Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð°Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ñ
ÐµÐ²ÑÐ¾Ð¿ÐµÐ¹ÑÐºÐ¸Ð¹ ÑÑÐ½Ð¾Ðº
marketing strategy
international marketing
e-commerce
european market

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description: The title of the master graduate qualification work: âDevelop an effective strategy for Alibaba to enter the European market through the use of digital technologies and conduct a feasibility studyâ. The aim of the study is Develop an effective strategy for Alibaba to enter the European market through the use of digital technologies and conduct a feasibility study. The study has been carried out on the materials of Alibaba. Research subject: a mechanism for implementing the international marketing strategy of Alibaba in the European market. Research methods used: historical-logical and causal, graphic description method, analysis method, critical analysis method.The main results of the study: 1. International marketing is possible. 2. Alibaba is the world's largest B2B e-commerce portal. 3. Chinese company Alibaba has had some success in Europe, especially in Spain. 4. Leverage Digital to Develop Alibaba's Strategic Marketing in the European Market. 5. For the development of long-term cross-border e-commerce, it must create its own competitive advantage and constantly develop innovative ideas. The areas of the study results application â Digital technology strategy. The scientific novelty of the study A detailed analysis of the European e-commerce market using digital technologies to expand Alibaba's sales in the European market. Conclusionsofstudy.