title: Digital-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° ÑÑÐ½ÐºÐµ Ð¿ÑÐµÐ¼Ð¸Ð°Ð»ÑÐ½ÑÑ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÑÐ»ÑÐ³
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Digital promotion of the company in the market of premium travel services
Creators: name: ÐÐ¾Ð½Ð¾Ð¿Ð»ÐµÐ²Ð°, ÐÐ°Ð´ÐµÐ¶Ð´Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: digital-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
PR
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½ÑÐ¹ Ð¿Ð¾Ð´Ñ Ð¾Ð´
SEO
SMM
Ð¿Ð°Ð±Ð»Ð¸ÑÐ¸ÑÐ½ÑÐ¹ ÐºÐ°Ð¿Ð¸ÑÐ°Ð»
Ð¿ÑÐµÐ¼Ð¸Ð°Ð»ÑÐ½ÑÐµ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ðµ ÑÑÐ»ÑÐ³Ð¸
B2C
digital promotion
content marketing
communications
integrated approach
public capital
premium travel services
B2C.

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description: In this final qualification work, the problem of digital promotion of a travel op-erator in conditions of high competition in the market of premium travel services and a limited advertising budget is considered. The work examines the implementation of an integrated approach to digital promotion in the premium tourism business in the B2C segment. The analysis of the domestic and foreign experience in using digital promotion tools and principles of interaction with the premium client segment is made. The object of the study is the digital promotion in the tourism business. The subject of the study is the digital promotion of premium travel services of the company BC-Travel. In the practical part, a communication analysis of the activities of the company and its competitors, a content analysis of social networks and an expert sur-vey were conducted. Based on the identified problems, a digital promotion plan was drawn up in order to attract new customers and increase the loyalty of the current audience through channels such as the official website, social networks, and online publications.