title: Ð ÐµÐ±ÑÐµÐ½Ð´Ð¸Ð½Ð³ Ð² Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¼ Ð±Ð¸Ð·Ð½ÐµÑÐµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Rebranding in international business
Creators: name: ÐÐ¾Ð³Ð²Ð¸Ð½ÐµÐ½ÐºÐ¾, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð±ÑÐµÐ½Ð´
Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³
ÑÐµÐ±ÑÐµÐ½Ð´Ð¸Ð½Ð³
s7 airlines
ÑÐ¸Ð±Ð¸ÑÑ
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°
Ð´Ð¸ÑÑÐµÑÐµÐ½ÑÐ¸Ð°ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
ÑÐµÑÑÐ°Ð¹Ð»Ð¸Ð½Ð³
ÑÐµÐ´Ð¸Ð·Ð°Ð¹Ð½
ÑÐµÐ¿Ð¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
Ð¾Ð±Ð½Ð¾Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¸Ð¼Ð¸Ð´Ð¶Ð°
Ð»Ð¾Ð³Ð¾ÑÐ¸Ð¿Ð° Ð¸ ÑÐ»Ð¾Ð³Ð°Ð½Ð°
brand
branding
rebranding
siberia
marketing strategy
differentiation of company
competitiveness
restyling
redesign
repositioning
imageâs
logoâs and sloganâs updating

description: Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ ÑÐµÐ±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÐµÐ¹ ÐÐ Â«S7 AirlinesÂ» (Ð¾ÑÐ¸Ñ. Â«ÐÐ²Ð¸Ð°ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ "Ð¡Ð¸Ð±Ð¸ÑÑ"Â»), Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÑÐµÑÑÐ°. 
ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐµÐ±ÑÐµÐ½Ð´Ð¸Ð½Ð³ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«S7 AirlinesÂ».
ÐÑÐ»Ð¸ Ð¸Ð·ÑÑÐµÐ½Ñ Ð¸ Ð¾Ð±Ð¾Ð±ÑÐµÐ½Ñ ÑÐµÐ¾ÑÐ¸Ñ Ñ Ð¼ÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸ÐµÐ¹ Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð° Ð¸ ÑÐµÐ±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð°.
ÐÑÐ»Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÑÐ½Ð¸ÐºÐ¾-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸, Ð° ÑÐ°ÐºÐ¶Ðµ, ÑÑÐ½Ð¾Ðº Ð¸ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«S7 AirlinesÂ». ÐÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÑÐ½ SWOT-Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸.
ÐÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ ÑÐµÐ±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð° Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«S7 AirlinesÂ», Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¿Ð¾Ð»Ð¾Ð¶Ð¸ÑÐµÐ»ÑÐ½ÑÐµ Ð¸ Ð¾ÑÑÐ¸ÑÐ°ÑÐµÐ»ÑÐ½ÑÐµ Ð¿Ð¾ÑÐ»ÐµÐ´ÑÑÐ²Ð¸Ñ Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÑÐµÑÑÐ°. ÐÑÐ» ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½ ÐºÐ¾ÑÑÑÐ¸ÑÐ¸ÐµÐ½Ñ Ð¾ÐºÑÐ¿Ð°ÐµÐ¼Ð¾ÑÑÐ¸ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¹ (ROI), Ð²Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð² ÑÐµÐ±ÑÐµÐ½Ð´Ð¸Ð½Ð³.
ÐÑÐ»Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐµÐ±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«S7 AirlinesÂ» Ð¸ Ð±ÑÐ»Ð° Ð¾ÑÐµÐ½ÐµÐ½Ð° Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¿ÑÑÑÐ¼ Ð¿ÑÐ¾Ð³Ð½Ð¾Ð·Ð° Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ð¹ Ð´Ð¾Ð»Ð¸ ÑÑÐ½ÐºÐ° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð¾Ð±ÑÑÐ¼Ð¾Ð² Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð¸ Ð¿ÑÐ¸Ð±ÑÐ»Ð¸.
ÐÐ° ÑÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½ÑÑ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹, ÑÐ¾Ð³Ð»Ð°ÑÐ½Ð¾ Ð¿ÑÐ¾Ð³Ð½Ð¾Ð·Ð°Ð¼, ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ ÑÐ¼Ð¾Ð¶ÐµÑ ÑÐ²ÐµÐ»Ð¸ÑÐ¸ÑÑ Ð´Ð¾Ð»Ñ ÑÑÐ½ÐºÐ°, Ð¿Ð¾Ð²ÑÑÐ¸ÑÑ Ð¾Ð±ÑÑÐ¼ Ð¿ÑÐ¾Ð´Ð°Ð¶, ÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾, Ð¸ ÑÐ°Ð·Ð¼ÐµÑ Ð¿ÑÐ¸Ð±ÑÐ»Ð¸, ÑÑÐ¸Ð»Ð¸ÑÑ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð², Ð¾Ð±Ð½Ð¾Ð²Ð¸ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð¸ ÑÐµÑÐ²Ð¸Ñ Ð¸ ÑÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°ÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½ÑÐµ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ²Ð°. Ð ÐµÐ½ÑÐ°Ð±ÐµÐ»ÑÐ½Ð¾ÑÑÑ Ð·Ð°ÑÑÐ°Ñ Ð¿Ð¾Ð´ÑÐ²ÐµÑÐ´Ð¸Ð» Ð¸ ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½Ð½ÑÐ¹ Ð°Ð²ÑÐ¾ÑÐ¾Ð¼ ÐºÐ¾ÑÑÑÐ¸ÑÐ¸ÐµÐ½Ñ Ð¾ÐºÑÐ¿Ð°ÐµÐ¼Ð¾ÑÑÐ¸ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¹ ROI.
description: The purpose of graduate qualification work is the analysis of the organization and carrying out of rebranding by JSC âS7 Airlinesâ (legally âSiberia Airlinesâ), and also the development of recommendations on improvement of the given process. 
The object of the research is the rebranding of the company âS7 Airlinesâ.
The theory with the methodology of branding and rebranding processes was studied and generalized.
The main technical and economic indicators of activity, and also, the market and main competitors of âS7 Airlinesâ Company were analyzed. SWOT-analysis of the company was conducted.
The organization and rebranding of âS7 Airlinesâ Company were considered, positive and negative consequences of this process were revealed. The rate of return on investments (ROI) invested in rebranding was calculated.
Recommendations for improving the rebranding of âS7 Airlinesâ were developed and their effectiveness was estimated by forecasting changes in the company's market share, volumes sales and profits.
Due to the developed recommendations, according to forecasts, the company will be able to increase the market share, increase the volume of sales, hence the size of profits, increase customer loyalty, upgrade technology and service and form competitive advantages. The ROI has also been confirmed.