title: ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¸Ð½ÑÐ¸Ð¿Ð¾Ð² Ð¸ Ð¿ÑÐ°Ð²Ð¸Ð» Ð¼ÐµÑÑÐ°Ð½Ð´Ð°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð² ÑÐµÐ»ÑÑ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Graduate qualification work of bachelor using the principles and rules of merchandising in order to improve the quality of service of the trading enterprise
Creators: name: ÐÐ°ÑÑÑÑÐ¾Ð²Ð°, ÐÐ°ÑÐ°Ð»ÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð¿ÑÐ¾ÑÐµÑÑ Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸ ÑÐ¾Ð²Ð°ÑÐ°
Ð¿ÑÐ°Ð²Ð¸Ð»Ð° Ð¼ÐµÑÑÐ°Ð½Ð´Ð°Ð¹Ð·Ð¸Ð½Ð³Ð°
ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÐ¹ Ð¼ÐµÑÑÐ°Ð½Ð´Ð°Ð¹Ð·Ð¸Ð½Ð³
Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸
Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¸ÑÑÐµÐ¼Ñ Ð¼ÐµÑÑÐ°Ð½Ð´Ð°Ð¹Ð·Ð¸Ð½Ð³Ð°
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
process of sale of goods
rules of merchandising
retail trade
visual merchandising
analysis of trade enterprise
analysis of the system of merchandising
marketing analysis of the enterprise

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÐÐÐ Â«ÐÐµÐ½ÑÐ°Â».
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- ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÑ Ð°ÐºÑÐ¸Ð¹ Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð´ÐµÑÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¿ÑÐ¸Ð²ÐµÐ´ÐµÐ½Ð½ÑÑ Ð²ÑÑÐµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹, ÑÑÐ¾ Ð±ÑÐ´ÐµÑ ÑÐ¿Ð¾ÑÐ¾Ð±ÑÑÐ²Ð¾Ð²Ð°ÑÑ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¸ÐµÐ¼Ð¾Ð² Ð¼ÐµÑÑÐ°Ð½Ð´Ð°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð² Ð³Ð¸Ð¿ÐµÑÐ¼Ð°ÑÐºÐµÑÐµ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ ÑÐ°Ð±Ð¾ÑÑ. 
ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½ÑÐ¹ ÑÐ°ÑÑÐµÑ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ Ð¿Ð¾ÐºÐ°Ð·Ð°Ð», ÑÑÐ¾ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÐ²Ð»ÑÑÑÑÑ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½ÑÐ¼Ð¸, ÐÐÐ Â«ÐÐµÐ½ÑÐ°Â», Ð²ÐºÐ»Ð°Ð´ÑÐ²Ð°Ñ Ð´ÐµÐ½ÐµÐ¶Ð½ÑÐµ ÑÑÐµÐ´ÑÑÐ²Ð° Ð²Ð¾ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð²Ð¿ÑÐ°Ð²Ðµ Ð¾Ð¶Ð¸Ð´Ð°ÑÑ ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ ÐºÐ°ÑÐµÑÑÐ²Ð° Ð¿ÑÐ¸ÐµÐ¼Ð¾Ð² Ð¼ÐµÑÑÐ°Ð½Ð´Ð°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð½Ðµ Ð¼ÐµÐ½ÐµÐµ, ÑÐµÐ¼ Ð½Ð° 129%. Ð¡Ð¾Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾, Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÐµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¼Ð¾Ð³ÑÑ Ð±ÑÑÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ñ Ð½Ð° Ð¿ÑÐ°ÐºÑÐ¸ÐºÐµ Ð¿Ð¾ÑÐ»Ðµ Ð¸Ð· ÑÐ¾Ð³Ð»Ð°ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ñ ÑÑÐºÐ¾Ð²Ð¾Ð´ÑÑÐ²Ð¾Ð¼.
description: The object of the study is LLC Â«LentaÂ».
The purpose of the final qualifying work is the development of measures aimed at improving the methods of merchandising in LLC Â«LentaÂ».
To improve the methods of merchandising in LLC Â«LentaÂ» it was pro-posed to introduce CRM-technology, which will allow:
- to place the goods in the departments according to the wishes of the buyer;
- the best way to navigate the existing large range of products;
- to form the holding of various promotions and offers on the basis of a detailed analysis of the above indicators, which will contribute to the improvement of merchandising techniques in the hypermarket, as well as to the improvement of the main performance indicators. 
The calculation of economic indicators showed that the proposed measures are cost-effective, LLC Â«LentaÂ», investing money in the implementation of the proposed measures has the right to expect an increase in the quality of merchandising techniques not less than 129%. Accordingly, the proposed recommendations can be put into practice after consultation with management.