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title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Commodity characteristics, comparative quality assessment and marketing analysis of the market of low-alcohol beverages
Creators: name: ÐÐµÑÐ·ÑÑ, ÐÐ»ÐµÐºÑÐ°Ð½Ð´ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÑÐ»Ð°Ð±Ð¾Ð°Ð»ÐºÐ¾Ð³Ð¾Ð»ÑÐ½ÑÐµ Ð½Ð°Ð¿Ð¸ÑÐºÐ¸
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Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ°
low-alcohol beverages
mead
quality expertise
organoleptic and physico-chemical quality indicators
marketing analysis of the market

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description: Topic of the final qualifying work: Commodity characteristics, comparative quality assessment and marketing analysis of the market of low-alcohol beverages
This work is devoted to the study of low-alcohol beverages on the example of Mead. Tasks that were solved during the research:
1. Study of commodity characteristics and quality requirements for low-alcohol products.
2. Assessment of the quality of low-alcohol beverages from different manufacturers by organoleptic and physical-chemical indicators.
3. Marketing research to identify consumer preferences in the market segment of low-alcohol beverages.
As a result, the following conclusions were made.
Mead brand "Elakha Honey" received the maximum number of points on the organoleptic assessment of the quality of low-alcohol beverages and had excellent quality. The remaining samples of Mead met all the criteria for labeling, completeness of filling. The mass fraction of carbon dioxide, dry matter and acidity corresponded to the norm according to GOST, but the proportion of ethyl alcohol was with a deviation from its own labeling.
The popularity of alcoholic beverages on the market today is high. The most consumed type of alcoholic beverages is beer, cider and Mead.
The determining factors for consumers are personal experience, price and quality.