title: Ð£Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÑÐ°Ð·Ð²Ð¸ÑÐ¸ÐµÐ¼ Ð¿ÑÐ¾Ð´Ð°Ð¶ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÑÐ½ÐºÐ° Ð¿Ð°ÑÑÑÐ¼ÐµÑÐ½Ð¾-ÐºÐ¾ÑÐ¼ÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÐ¾Ð²Ð°ÑÐ¾Ð²)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Managing the company's sales development (on the example of the perfume and cosmetics market)
Creators: name: ÐÐµÐ¾Ð½ÐµÐ½ÐºÐ¾Ð²Ð°, ÐÐ°Ð´ÐµÐ¶Ð´Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾Ð´Ð°Ð¶Ð°Ð¼Ð¸
ÐºÐ¾ÑÐ¼ÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ ÑÐ¾Ð²Ð°ÑÑ
Ð»ÐµÑÑÐ°Ð»Ñ
ÐºÐ°Ð½Ð°Ð»Ñ ÑÐ±ÑÑÐ°
Ð¼ÑÐ»ÑÑÐ¸ÐºÐ°Ð½Ð°Ð»ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
sales management
cosmetic products
letual
sales channels
multichannel trading

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description: Topic of the final qualification work: "Managing the company's salesdevelopment (on the example of the perfume and cosmetics market)". The object of research is the Russian market of perfumery and cosmetic products on the example of the retail trade enterprise LLC "Alkor and Co". The subject of the research assessment and analysis of retail sales management on the example of a retail trade enterprise. The purpose of the work is to study sales management in retail trade for the development of measures to improve sales management at the studied enterprise. Tasks that are set for the study: 1. Examine the essence of retail sales management Saint-Petersburg. 2. To reveal modern principles and models of sales management 3. Conduct an analysis of sales managementusing the example of an enterprise and study the perfumery and cosmetic market in the Russian Federation 4. Analyze the work of LLC "Alkor and Co" 5. Conduct a financial analysis of the company's activities 6. Development of measures to improve company sales system 7. Carry out an economic calculation of the effectiveness of the proposed measures. Conclusions: the paper reveals the main criteria for the development of entrepreneurship in the country and regions. Based on the conducted assessments, the top 10 regions with the best indicators of small business development are identified. Using the existing methodological framework for assessing the impact of small businesses on regional development, a methodology for assessing the scale of enterprises ' contribution to regional development has been developed. Based on the research, a method of typologizing regions depending on the level of small business contribution to its development has been developed, which structures regions into groups. With its help, you can conduct a comparative analysis and develop proposals for adjusting the management of socio-economic policy of the regions.