title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾ÑÐµÑÑÐ° ÑÐ°ÑÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ñ ÑÐµÑÑÑÑÐ¾Ð² Ð¿ÑÐ¸ Ð²ÐµÐ´ÐµÐ½Ð¸Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð² Ð² digital-Ð°Ð³ÐµÐ½ÑÑÑÐ²Ðµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Improvement of the resource allocation process for project management in a digital agency
Creators: name: Ð¨ÑÐ»ÑÐ³Ð¸Ð½Ð°, Ð®Ð»Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾ÑÐµÑÑÐ°
ÑÐ°ÑÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÑÐµÑÑÑÑÐ¾Ð²
Ð¼Ð¸ÐºÑÐ¾ÑÐµÑÐ²Ð¸ÑÐ½Ð°Ñ Ð°ÑÑ Ð¸ÑÐµÐºÑÑÑÐ°
Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ñ
digital-Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð¾
process improvement
resource allocation
microservice architecture
automation
digital agency

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐ»Ð¾ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ ÑÐ¿Ð¾ÑÐ¾Ð±Ð°, Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð½Ð° ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾ÑÐµÑÑÐ° ÑÐ°ÑÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ñ ÑÐµÑÑÑÑÐ¾Ð² Ð¿ÑÐ¸ Ð²ÐµÐ´ÐµÐ½Ð¸Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð² Ð² digital-Ð°Ð³ÐµÐ½ÑÑÑÐ²Ðµ. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð¼ÐµÑÐ¾Ð´Ñ: ÑÐ±Ð¾Ñ Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´Ð°Ð½Ð½ÑÑ, Ð°ÑÑÐ¸ÑÐµÐºÑÑÑÐ½Ð¾Ðµ Ð¼Ð¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ, Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¸Ð½ÑÐ¾Ð³ÑÐ°ÑÐ¸ÐºÐ¸, Ð¼ÐµÑÐ¾Ð´Ñ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð². ÐÑÑÐ¾ÑÐ½Ð¸ÐºÐ°Ð¼Ð¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð²ÑÑÑÑÐ¿Ð¸Ð»Ð¸ Ð´Ð°Ð½Ð½ÑÐµ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð¹ Ð½Ð°ÑÑÐ½Ð¾-Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ, Ð¾ÑÐ¸ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÐÐ½ÑÐµÑÐ½ÐµÑ- ÑÐµÑÑÑÑÐ¾Ð² Ð¸ Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð°Ð³ÐµÐ½ÑÑÑÐ². Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÐ¼Ð¾Ð³Ð¾ digital-Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð°. ÐÑÐ»Ð¸ Ð¿Ð¾Ð»ÑÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ: â Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð° Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ digital-Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð°; â Ð²ÑÑÐ²Ð»ÐµÐ½Ð° Ð¸ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð° Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÑ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾ÑÐµÑÑÐ° ÑÐ°ÑÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ñ ÑÐµÑÑÑÑÐ¾Ð² Ð¿ÑÐ¸ Ð²ÐµÐ´ÐµÐ½Ð¸Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð²; â Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½ Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½ÑÐ¹ ÑÐ¿Ð¾ÑÐ¾Ð± ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾ÑÐµÑÑÐ°; â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° Ð°ÑÑÐ¸ÑÐµÐºÑÑÑÐ° Ð² ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸ÑÑ Â«ÐºÐ°Ðº ÐµÑÑÑÂ» Ð¸ Â«ÐºÐ°Ðº Ð´Ð¾Ð»Ð¶Ð½Ð¾ Ð±ÑÑÑÂ»; â Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÑÐµÑÑÐ° ÑÐ°ÑÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ñ ÑÐµÑÑÑÑÐ¾Ð² Ð¿ÑÐ¸ Ð²ÐµÐ´ÐµÐ½Ð¸Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð² Ð² digital-Ð°Ð³ÐµÐ½ÑÑÑÐ²Ðµ; â ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ¼Ñ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾ÑÐµÑÑÐ° ÑÐ°ÑÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ñ ÑÐµÑÑÑÑÐ¾Ð²; Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°Ð»Ð¸, ÑÑÐ¾ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ ÑÐµÑÐ²Ð¸ÑÐ° Ð² ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÑ ERP-ÑÐ¸ÑÑÐµÐ¼Ñ Ð¿Ð¾Ð·Ð²Ð¾Ð»ÑÐµÑ Ð³Ð¸Ð±ÐºÐ¾ Ð¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ ÑÐ¿ÑÐ°Ð²Ð»ÑÑÑ ÑÐµÑÑÑÑÐ°Ð¼Ð¸, ÑÐ»ÑÑÑÐ°Ñ Ð¼Ð°ÑÑÑÐ°Ð±Ð¸ÑÑÐµÐ¼Ð¾ÑÑÑ Ð¸ Ð½Ð°Ð´ÐµÐ¶Ð½Ð¾ÑÑÑ ÑÐ¸ÑÑÐµÐ¼Ñ. ÐÐ½ÐµÐ´ÑÐµÐ½Ð¸Ðµ ÑÑÐ¾Ð³Ð¾ ÑÐµÑÐ²Ð¸ÑÐ° Ð¿ÑÐ¸Ð²ÐµÐ»Ð¾ Ðº ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ Ð²ÑÑÑÑÐºÐ¸ Ð½Ð° 17% Ð¸ ÑÐ½Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐµÐºÑÑÐ¸Ñ Ð·Ð°ÑÑÐ°Ñ Ð½Ð° 16%. ÐÑÐ²Ð¾Ð´Ñ: Ð·Ð°Ð´Ð°ÑÐ¸ ÐÐÐ  ÑÐµÑÐµÐ½Ñ, ÑÐµÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°, Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ðµ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ ÑÐ°Ð±Ð¾ÑÑ ÑÐµÐ°Ð»Ð¸Ð·Ð¾Ð²Ð°Ð½Ð¾.
description: The purpose of the work was to research and identify the most effective way to improve the process of resource allocation when conducting projects in a digital agency. The following methods were used in the work: data collection and analysis, architectural modeling, infographic tools, methods for evaluating the effectiveness of projects. The sources of information were data from domestic and foreign scientific research literature, official Internet resources and analytical agencies. The work was carried out based on the digital agency in question. The following results were obtained: â the activity of the digital agency was analyzed; â the need to improve the process of resource allocation in project management has been identified and justified; â the most effective way to improve the process has been identified; â the architecture has been developed in the Â«as isÂ» and Â«as it should beÂ» states; â an assessment of the economic efficiency of the project was carried out; â recommendations have been made for further improvement of the resource allocation process; The results of the study showed that the introduction of the service into a corporate ERP system allows you to manage resources flexibly and efficiently, improving the scalability and reliability of the system. The introduction of this service led to a 17% increase in revenue and a 16% reduction in operating costs. Conclusions: the tasks of the work have been solved, the goal has been achieved, and the practical application of the results of the work has been implemented.