title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ¸ÑÑÐµÐ¼Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of sales system at the enterprise
Creators: name: ÐÐ¸ÑÐ¾Ð½Ð¾Ð², ÐÐ»ÐµÐºÑÐµÐ¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð¿ÑÐ¾Ð´Ð°Ð¶Ð½Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
ÑÐ¸ÑÑÐµÐ¼Ð° ÑÐ±ÑÑÐ° ÑÐ¾Ð²Ð°ÑÐ¾Ð²
Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸
Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÑÑÐºÑÑÑÐ°
Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ
sales activities
sales system
analysis of activities
organizational structure
analysis of functioning

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°Ð·ÑÐ°Ð±Ð°ÑÑÐ²Ð°Ð»Ð¾ÑÑ ÑÐ»ÐµÐ´ÑÑÑÐµÐµ.
Ð ÑÑÐ»Ð¾Ð²Ð¸ÑÑ Ð¶ÐµÑÑÐºÐ¾Ð¹ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ð¸ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¸ÑÑÐµÐ¼Ñ ÑÐ±ÑÑÐ°.
ÐÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÑÐ¸ÑÑÐµÐ¼Ñ ÑÐºÐ¸Ð´Ð¾Ðº. Ð¡Ð¸ÑÑÐµÐ¼Ð° ÑÐºÐ¸Ð´Ð¾Ðº Ð¿Ð¾Ð·Ð²Ð¾Ð»Ð¸Ñ Ð¿ÑÐ¸Ð²Ð»ÐµÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð½ÑÐµ Ð³ÑÑÐ¿Ð¿Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹, Ð¿Ð¾Ð²ÑÑÐ¸Ñ ÑÑÐ¾Ð²ÐµÐ½Ñ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿Ð¾ÐºÑÐ¿Ð°ÑÐµÐ»ÐµÐ¹ Ð¸ Ð¿Ð¾ÑÑÐ¾ÑÐ½Ð½ÑÐ¹ Ð´Ð¾ÑÐ¾Ð´, Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÑ Ð²Ð½Ð¸Ð¼Ð°Ð½Ð¸Ðµ Ð±Ð¾Ð»ÑÑÐµÐ³Ð¾ ÑÐ¿ÐµÐºÑÑÐ° Ð¿Ð¾ÐºÑÐ¿Ð°ÑÐµÐ»ÐµÐ¹.
ÐÐ°Ð¸Ð±Ð¾Ð»ÐµÐµ Ð¿ÑÐ°Ð²Ð¸Ð»ÑÐ½ÑÐ¼ ÑÐ¿Ð¾ÑÐ¾Ð±Ð¾Ð¼ ÑÐµÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¸ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð° ÑÐ²Ð»ÑÐµÑÑÑ Ð²Ð½ÑÑÑÐµÐ½Ð½ÑÑ ÑÐ¸ÑÑÐµÐ¼Ð° Ð¾Ð±ÑÑÐµÐ½Ð¸Ñ. ÐÐ°Ð»ÐµÐµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÑÑÑÑ Ð²Ð°ÑÐ¸Ð°Ð½ÑÑ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ ÑÐ¸ÑÑÐµÐ¼Ñ Ð¾Ð±ÑÑÐµÐ½Ð¸Ñ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð° Ð¸Ð¼ÐµÐ½Ð½Ð¾ Ð² ÑÐ¾Ð·Ð½Ð¸ÑÐµ, Ð¸ Ð¸Ð¼ÐµÐ½Ð½Ð¾ ÑÐ²Ð¾Ð¸Ð¼Ð¸ ÑÐ¸Ð»Ð°Ð¼Ð¸, Ð±ÐµÐ· Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ ÐºÑÑÐ¿Ð½ÑÑ ÐºÐ¾Ð½ÑÐ°Ð»ÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ Ð¸ ÑÑÐµÐ½Ð¸Ð½Ð³Ð¾Ð² Ð¿Ð¾Ð´ÑÑÐ´ÑÐ¸ÐºÐ¾Ð². ÐÑÐ¸Ð½ÑÐ¸Ð¿Ñ Ð¿Ð¾-ÑÑÑÐ¾ÐµÐ½Ð¸Ñ ÑÐ¸ÑÑÐµÐ¼Ñ Ð¾Ð±ÑÑÐµÐ½Ð¸Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð° ÐÐÐ Â«ÐÑÐ¸Ð·Ð¼Ð°Â»:
- ÑÐ¸ÑÑÐµÐ¼Ð° Ð´Ð¾Ð»Ð¶Ð½Ð° Ð¸Ð¼ÐµÑÑ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÑ Ð¾Ð±ÑÑÐ°ÑÑ Ð±Ð¾Ð»ÑÑÐ¾Ðµ ÐºÐ¾Ð»Ð¸ÑÐµÑÑÐ²Ð¾ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð° Ð¸ Ð½Ðµ Ð½ÐµÑÑÐ¸ Ð±Ð¾Ð»ÑÑÐ¸Ñ Ð·Ð°ÑÑÐ°Ñ;
- ÑÐ¸ÑÑÐµÐ¼Ð° Ð¾Ð±ÑÑÐµÐ½Ð¸Ñ Ð´Ð¾Ð»Ð¶Ð½Ð° Ð¼Ð¾ÑÐ¸Ð²Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ¾Ð² Ðº Ð¿ÑÐ¾ÑÐµÑÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð¼Ñ ÑÐ¾ÑÑÑ, ÑÑÐ¸Ð¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð¸Ñ Ðº Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ°ÑÐµÑÑÐ²Ð° ÑÐ°Ð±Ð¾ÑÑ;
- ÑÐ¸ÑÑÐµÐ¼Ð° Ð´Ð¾Ð»Ð¶Ð½Ð° Ð¾ÑÐ¸ÐµÐ½ÑÐ¸ÑÐ¾Ð²Ð°ÑÑ Ð½Ð° Ð¾Ð±ÑÑÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾Ð´Ð°Ð²ÑÐ¾Ð², Ð¸ Ð½Ð° Ð¾Ð±ÑÑÐµÐ½Ð¸Ðµ Ð¼ÐµÐ½ÐµÐ´Ð¶ÐµÑÐ¾Ð²;
- ÑÐ¸ÑÑÐµÐ¼Ð° Ð¾Ð±ÑÑÐµÐ½Ð¸Ñ Ð´Ð¾Ð»Ð¶Ð½Ð° Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÑ ÑÐµÑÑÑÑÑ Ð½Ðµ ÑÐ¾Ð»ÑÐºÐ¾ ÑÑÐµÐ½ÐµÑÐ¾Ð², Ð½Ð¾ Ð¸ Ð¼ÐµÐ½ÐµÐ´Ð¶ÐµÑÐ¾Ð² Ð·Ð°Ð»Ð°.
Ð ÑÐºÐ¾Ð²Ð¾Ð´ÑÑÐ²Ð¾ Ð´Ð¾Ð»Ð¶Ð½Ð¾ ÑÐ´ÐµÐ»ÑÑÑ Ð²Ð½Ð¸Ð¼Ð°Ð½Ð¸Ðµ ÑÐ°ÐºÐ¸Ð¼ Ð²Ð¾Ð¿ÑÐ¾ÑÐ°Ð¼, ÐºÐ°Ðº Ð¸Ð½ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÐ½Ð¸ÐºÐ¾Ð² Ð¾ ÑÐµÐ»ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, ÑÑÐ½ÐºÑÐ¸ÑÑ, Ð·Ð°Ð´Ð°ÑÐ°Ñ Ð¸ Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÐ¸, Ð²Ð¾Ð·Ð»Ð°Ð³Ð°ÐµÐ¼ÑÐµ Ð½Ð° Ð¿ÐµÑÑÐ¾Ð½Ð°Ð». Ð ÑÐµÐ»ÑÑ ÑÐ¾Ð±Ð»ÑÐ´ÐµÐ½Ð¸Ñ Ð´Ð°Ð½Ð½ÑÑ Ð¿ÑÐ¸Ð½ÑÐ¸Ð¿Ð¾Ð² Ð¿ÑÐµÐ´Ð»Ð°Ð³Ð°ÐµÑÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÑ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¾Ð±ÑÑÐµÐ½Ð¸Ñ:
- Ð¾Ð±ÑÑÐµÐ½Ð¸Ðµ Ð² Ð³Ð»Ð°Ð²Ð½Ð¾Ð¼ Ð¾ÑÐ¸ÑÐµ;
- Ð¾Ð±ÑÑÐµÐ½Ð¸Ðµ Ð½Ð° Ð¼ÐµÑÑÐµ;
- Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ ÐµÐ¶ÐµÐ¼ÐµÑÑÑÐ½ÑÑ Ð°ÑÑÐµÑÑÐ°ÑÐ¸Ð¹;
- ÑÑÐµÐ½Ð¸Ð½Ð³Ð¸ Ð»ÑÑÑÐ¸Ñ Ð¿ÑÐ¾Ð´Ð°Ð²ÑÐ¾Ð² Ð´Ð»ÑÂ» Ð½Ð¾Ð²Ð¸ÑÐºÐ¾Ð²Â».
description: In this work the following was developed.
In a highly competitive environment, it is necessary to develop measures to improve the sales system.
It is necessary to develop a system of discounts. The system of discounts will attract certain groups of consumers, increase the level of cus-tomer loyalty and constant income, attract the attention of a larger range of buyers.
The most correct way to solve the problem of qualification of sales personnel is the internal training system. Further options of creation of sys-tem of training of the person in retail, and by own efforts, without involve-ment of large consulting and trainings of contractors are considered. The principles of the structure of the training system of sales personnel of LLC "prism": system should be able to train a large number of people and not to incur high costs;
- the training system should motivate employees to professional growth, encourage them to improve the quality of work;
- the system should focus on the training of sellers and managers;
- the training system should use the resources of not only coaches, but also managers of the hall.
Management should pay attention to such issues as informing employees about the company's goals, functions, tasks and responsibilities assigned to the staff. In order to comply with these principles, it is proposed to use the following methods of training:
- training in the main office;
- on-site training;
- carrying out monthly certifications;
- training of the best sellers for "beginnersâ.