title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ° "Ð£Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶Ð°Ð¼Ð¸"
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of measures for improving the organization of business process "Sales Managment"
Creators: name: ÐÐ°ÑÑÑÐ¾Ð²Ð°, Ð¡Ð¾ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑ
ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾Ð´Ð°Ð¶Ð°Ð¼Ð¸
Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½ Ð¾Ð´ÐµÐ¶Ð´Ñ
ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ Ð¾ÑÐµÐ½ÐºÐ°
Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹
ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ
business process
sales management
clothing store
economic evaluation
organization research
development of measures
economic justification

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÐÐÐ Â«ÐÐµÑÑÐºÐ° Ð¡ÐÐÂ».
Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ° Â«Ð£Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶Ð°Ð¼Ð¸Â» ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÐ¼Ð¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸.
ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² ÐÐÐ Â«ÐÐµÑÑÐºÐ° Ð¡ÐÐÂ», Ð° ÐºÐ¾Ð½ÐºÑÐµÑÐ½Ð¾ Â«Ð£Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶Ð°Ð¼Ð¸Â» Ð¸ Ð¿ÑÐ¾ÑÐµÑÑÐ°Ð¼ Ð²ÑÐ¾Ð´ÑÑÐ¸Ð¼Ð¸ Ð² Ð½ÐµÐ³Ð¾, Ð±ÑÐ»Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ, Ð·Ð°ÑÑÑÐ´Ð½ÑÑÑÐ¸Ðµ ÐºÐ¾ÑÑÐµÐºÑÐ½ÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸.
ÐÑÐ»Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ° Â«Ð£Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶Ð°Ð¼Ð¸Â», ÑÐµÑÐ°ÑÑÐ¸Ðµ Ð²ÑÑÐ²Ð»ÐµÐ½Ð½ÑÐµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸.
ÐÐ¾ÑÐ»Ðµ Ð²Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹, Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ ÑÐ¼Ð¾Ð¶ÐµÑ ÑÐµÑÐ¸ÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ñ Ð·Ð°Ð³ÑÑÐ¶ÐµÐ½Ð½Ð¾ÑÑÑÑ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð° Ð² Ð¿ÑÐ¾ÑÐµÑÑÐµ Â«Ð ÐµÐºÐ»Ð°Ð¼Ð°Â», Ð¸ Ð¿Ð¾Ð²ÑÑÐ¸Ñ ÑÐ°Ð±Ð¾ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ¾Ð² Â«ÐÑÐ¾Ð´Ð°Ð¶Ð¸Â».
Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð¾ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹: Ð²ÑÐµÐ¼Ñ Ð¾ÐºÑÐ¿Ð°ÐµÐ¼Ð¾ÑÑÐ¸ Ð²Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð² Ð¿ÑÐ¾ÐµÐºÑ ÑÑÐµÐ´ÑÑÐ², ÑÑÐ°Ð²ÐºÐ°, Ð´Ð¸ÑÐºÐ¾Ð½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ, Ð´Ð¸Ð½Ð°Ð¼Ð¸ÐºÐ° Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ Ð¿ÑÐ¸Ð±ÑÐ»Ð¸ ÐÐÐ Â«ÐÐµÑÑÐºÐ° Ð¡ÐÐÂ».
ÐÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ ÑÐ¼Ð¾Ð¶ÐµÑ Ð±ÑÑÑ Ð±Ð¾Ð»ÐµÐµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾Ð¹ Ð½Ð° ÑÑÐ½ÐºÐµ Ð¾Ð´ÐµÐ¶Ð´Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿Ð¾Ð²ÑÑÐ¸ÑÑ ÑÐ²Ð¾Ñ Ð¿ÑÐ¸Ð±ÑÐ»Ñ Ð¿ÑÐ¸ Ð¿ÑÐ°Ð²Ð¸Ð»ÑÐ½Ð¾Ð¼ Ð¸ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ð¸ Ð¿ÑÐµÐ´Ð»Ð°Ð³Ð°ÐµÐ¼Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ° ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ° Â«Ð£Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶Ð°Ð¼Ð¸Â».
description: The object of the study is LLC Â«Bershka CISÂ».
The purpose of the final qualification work is the improvement of the Â«Sales ManagementÂ» business process of the organization under consideration.
Based on the analysis of business processes of LLC Â«Bershka CISÂ», and specifically Â«Sales ManagementÂ» and the processes included in it, problems were identified that impede the correct operation of the organization.
Were developed measures to improve the business process Â«Sales ManagementÂ», solving the identified problems in the enterprise.
After the introduction of the proposed activities, the company will be able to solve problems with the workload of staff in the process of Â«AdvertisingÂ», and increase the efficiency of the Â«SalesÂ».
The economic substantiation of the proposed measures was developed: the payback time of the funds invested in the project, the rate of discounting, the dynamics of changes in the profit indicators of LLC Â«Bershka CISÂ».
The company will be able to be more competitive in the clothing market, as well as increase its profits with the correct execution of the proposed project to improve the sales management business process.