title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð½ÐµÑÑÐµÑÑÐµÐ¹Ð´Ð¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° ÑÑÐ½ÐºÐµ ÑÐ²ÐµÑÐ»ÑÑ Ð½ÐµÑÑÐµÐ¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð² Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ ÑÐ°Ð½ÐºÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð´Ð°Ð²Ð»ÐµÐ½Ð¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of a marketing strategy for an oil trading company in the light petroleum products market under sanctions pressure
Creators: name: Ð¢ÑÐºÐ¸Ð½, ÐÐ½ÑÐ¾Ð½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð½ÐµÑÑÐµÑÑÐµÐ¹Ð´Ð¸Ð½Ð³
ÐºÐ¾Ð½ÑÑÐ¾Ð»Ñ Ð½ÐµÑÑÐµÐ¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð²
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ñ
ÑÐ°Ð½ÐºÑÐ¸Ð¸
ÑÑÐ½Ð¾Ðº ÑÐ±ÑÑÐ°
Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ
marketing strategy
petroleum trading
control of petroleum products
competition
sanctions
sales market
logistic prospects

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description: The aim of the study - development of practical recommendations for developing a marketing strategy for an oil trading company under sanctions pressure. The study was carried out on the basis of several major players in the oil trading industry. Research subject: development of a marketing strategy to improve the state of the petroleum products market under sanctions conditions. Research methods: analysis of regulatory documents on the research topic, comparative analysis, analytics, study and synthesis of information, ranking, synthesis, forecasting, SWOT analysis. The main results of the study: â the basic concepts and structure of oil trading are revealed; â analysis of the structure of the petroleum products market was carried out; â an up-to-date map of petroleum products sales directions has been built; â ways to improve the petroleum products market have been identified; â a set of measures was proposed for the formation of a marketing strategy under conditions of sanctions pressure. Application field: domestic market of oil trading companies in the light petroleum products market. The scientific novelty of the study is formed marketing strategy for an oil trading company. Conclusions. The tasks of the thesis are solved, the goal is achieved, and the scope of application of the results is determined. The results obtained show signs of scientific novelty. The directions of further research are defined.