Deliverable D8.1 First Report on Innovation Management, Dissemination, Standards and Exploitation Plans
Creators: name: Thiénot, Cédric
Publisher: name: Zenodo
Year: 2020

description: The European Vision of "5G empowering vertical industries" well describes the motivation of the 5G-TOURS project. 5G-TOURS is defined by the diversity of its project partners; drawn from the wireless industry and importantly from the vertical sectors that in fact provide the focus for value creation activities. The vertical sectors are broadly defined by the themes of three European City located testbeds that form the basis of use case trials and demonstrators. The three themes and their host Cities of the Touristic City (Turin, Italy), the Safe City (Rennes, France) and the Mobility Efficient City (Athens, Greece) encompass not only technical platforms and solutions that are under development, but a wider socio-economic and business context. Work Package 8 (WP8) of 5G-TOURS manages the processes necessary to fulfil the projects objectives of Business validation and exploitation. To this end, task areas manage independent processes to deliver Business Case Analysis, Exploitation and Innovation Management, Standardisation and Industrial Communications and Dissemination. This report provides a summary of the outcomes to date towards dissemination, standardisation and impact assessment during the first year. It also provides an opportunity for the project partners to review their exploitation planning and refine their strategic intentions for exploitation of the outcomes of the project. The refreshing of the strategic thinking of the project partners is essential and exactly maps the approach that would be taken in agile technology sectors where strategic marketing, technology and business model insights will necessitate strategic pivots. Business Case Analysis has focussed in this first year of gaining a solid understanding of the 5G specific business models that are state of the art in academia and industry research. There has been a noticeable increase in publications on 5G business models during the period leading to the conclusion that this is a highly topical area. To enable scoping of the themes and business narratives of 5G-TOURS a survey of City Indexes has created a clearer strategic framework within which the socio-economic value propositions can emerge. The validation process is aided in this first year by surveys to obtain qualitative data on the perspectives of the project partners and their positions in value chains. Exploitation and Innovation Management has established a project approach to innovation management which whilst defining a broadly common overall method allows for each of the vertical themes to take an independent view based on the emphasis of use cases and ecosystems. 5G-TOURS recognises that whilst aspects of 5G platforms and services will be common, the way in which each of the vertical industries will benefit will be different and can only be fully understood by expertise from within the vertical industries; this has led to the approach of having an independent Innovation Manager for each of the three City themes. The Innovation Managers have established perspectives on opportunities for market expansion based on trends that are seen from vertical industries, this creates a business model archetype within which the innovations can emerge. The wellestablished 4Ps [25] of innovation provide one of the analysis frameworks at this stage of the project. Standardisation capabilities of the 5G-TOURS project partners have been well positioned in this first year of the project as evidenced by a significant number of contributions and significant Rapporteur positions for a number of the project partners. These outcomes have been principally focussed towards the core telecoms standards but vertically oriented standards bodies are within reach of the 5G-TOURS project partners and can be expected to be impacted in the following year of activity. Industrial Communication and Dissemination activities have established all necessary social media channels along with the project website. Content for social media and the website has come from the deliverables as well as blogs from partners and video content. During the development of this report we have seen the emergence of the COVID-19 crisis. This creates substantial challenges for this area of the project. Assessment and re-planning are ongoing in the face of significant uncertainty with respect to the length of the period of disruption, the nature of disruption, and the capacity of partners to engage in the Research and Innovation of this project. Nevertheless, despite the challenges 5GTOURS partners are committed to finding approaches that use more online facilities and outreach in the face of substantial reduction and cancellations of conferences and events. All inter-5G-PPP project working groups have resource from 5G-TOURS allocated. Chair, vice-Chair and founder member positions are credited to various partners of 5G-TOURS, providing substantial evidence of engagement in the wider community.