title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ Ð´Ð»Ñ Ð¾ÑÐ´Ð°ÑÐ¸ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a platform for user communications
Creators: name: ÐÐ¾ÑÐ°Ð±Ð»ÐµÐ², Ð ÑÑÐ»Ð°Ð½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð½Ð¾ÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¸
YDB
YTsaurus
Kafka
Zookeeper
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
Ð¯Ð½Ð´ÐµÐºÑ Data Transfer
notifications
communications
Yandex Data Transfer

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description: Topic of final qualifying work: âDevelopment of a platform for user communications.â The work is a project to create a new platform designed to provide simple and accurate targeting of communications to users. An analysis of competitors showed the absence of similar platforms on the market with such a level of flexibility, ease of use and customization capabilities. During the research process, existing platforms for implementing communications were analyzed, and our own solution was proposed, which is more flexible and developed taking into account the requirements for the product. Thanks to this solution, it becomes possible to make communication available on various platforms, moreover, to save information about its impact for further use when planning impressions. The developed solution is already used in many of the companyâs services and has a high potential for demand in the market. As a result of the work carried out on the project, a solution was created and tested that can significantly optimize the processes of communication with users.