title: ÐÐ½ÐµÐ´ÑÐµÐ½Ð¸Ðµ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ ÑÑÑÐ¾Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð¹ Ð¾ÑÑÐ°ÑÐ»Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Implementation of a crm system for a construction company
Creators: name: ÐÐ¸ÑÐµÐ»Ñ, ÐÐ¼Ð¸ÑÑÐ¸Ð¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: CRM-ÑÐ¸ÑÑÐµÐ¼Ð°
Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ñ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð²
Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ
Ð¿Ð¾ÑÑÐ°Ð» ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ñ Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸
CRM-system
business process automation
implementation
enterprise portal
communication with clients

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð² Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ²Ð»ÑÐµÑÑÑ ÐÐÐ Â«ÐÐµÑÐ²ÑÐ¹ ÐÐ¾Ð½Ð¾Ð»Ð¸ÑÂ». ÐÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ ÑÐ°Ð·Ð²Ð¸Ð²Ð°ÐµÑÑÑ Ð½Ð° ÑÑÑÐ¾Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð¼ ÑÑÐ½ÐºÐµ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°. ÐÑÐ½Ð¾Ð²Ð½Ð¾Ð¹ ÑÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ÐÐµÑÐ²ÑÐ¹ Ð¼Ð¾Ð½Ð¾Ð»Ð¸ÑÂ». ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÐ»Ð¸ Ð±ÑÐ»Ð¸ ÑÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: - Ð´Ð°ÑÑ Ð¾Ð±ÑÑÑ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸, Ð¾Ð±Ð¾Ð·Ð½Ð°ÑÐ¸ÑÑ ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÑ ÐµÑ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸; - ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ ÑÑÑÑÐºÑÑÑÑ; - Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ SWOT-Ð°Ð½Ð°Ð»Ð¸Ð· Ð²Ð½ÐµÑÐ½ÐµÐ¹ Ð¸ Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¹ ÑÑÐµÐ´Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸; - Ð²ÑÑÐ²Ð¸ÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÑÐµÐ±ÑÑÑ Ð²Ð½Ð¸Ð¼Ð°Ð½Ð¸Ñ; - ÑÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ñ Ðº ÑÐ¸ÑÑÐµÐ¼Ðµ; - Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¸ Ð²ÑÐ±ÑÐ°ÑÑ Ð¾Ð¿ÑÐ¸Ð¼Ð°Ð»ÑÐ½ÑÐ¹ Ð²Ð°ÑÐ¸Ð°Ð½Ñ; - ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð¿Ð»Ð°Ð½ Ð¿Ð¾ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÑÐ¸ÑÑÐµÐ¼Ñ Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ; - Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÑ Ð¾ÑÐµÐ½ÐºÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð²Ð½ÐµÐ´ÑÑÐµÐ¼Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ; - Ð¾ÑÐµÐ½Ð¸ÑÑ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¿Ð¾ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ. Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐÐ Â«ÐÐµÑÐ²ÑÐ¹ Ð¼Ð¾Ð½Ð¾Ð»Ð¸ÑÂ». ÐÐ¾ÑÐ»Ðµ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð±ÑÐ»Ð¾ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¾ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÐ¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð²Ð°ÑÐ¸Ð°Ð½ÑÐ¾Ð² Ð±ÑÐ»Ð° Ð²ÑÐ±ÑÐ°Ð½Ð° ÑÐ¸ÑÑÐµÐ¼Ð° Â«ÐÐ¸ÑÑÐ¸ÐºÑ 24Â». ÐÐ¾ Ð¸ÑÐ¾Ð³Ð°Ð¼ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸.
description: The object of the research within this bachelorâs thesis is Â«First MonolithÂ» Ltd. The company is developing Saint Petersburg's construction market. The main aim of this work is to create a CRM-system implementation plan for the company Â«First MonolithÂ» Ltd. To achieve the aim, the following tasks were formulated: - give a general description of the company, determine its main activities; - examine the organisational structure; - conducting a SWOT analysis; - identify problems, which need to be solved; - form requirements for the CRM-system; - carry out an analysis of the proposals and choose the optimal one; - create a CRM-system implementation plan for the company; - implement the proposed strategy in the company; - assess the effectiveness of the CRM-system through a financial evaluation; - evaluate the results of implementing an information system. The main activities of Â«First MonolithÂ» Ltd were determined in this project. After identifying problems, the rationale behind the implementation of a CRM-system for the company was given. Following an analysis of the proposals, the CRM-system Â«Bitrix 24Â» was selected. The results of the implementation were used to assess the system's effectiveness.