title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð¾ÑÐºÑÑÑÐ¸Ñ ÑÐ¸Ð»Ð¸Ð°Ð»Ð° Ð´ÐµÐ¹ÑÑÐ²ÑÑÑÐµÐ³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐ Â«ÐÐ²Ð°Ð½Ð¾Ð²Ð° Ð.Ð.Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a set of measures for opening a branch of an existing enterprise (using the example of IP âIvanova I.V.â)
Creators: name: ÐÐ°ÑÐ¸Ð»ÑÐºÐ¾Ð²Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½
ÑÐ¸Ð»Ð¸Ð°Ð»
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
Ð±ÑÐµÐ½Ð´
ÑÐ¾Ð²Ð°ÑÐ½ÑÐ¹ Ð·Ð½Ð°Ðº
Ð¾Ð±ÑÐ²Ð½Ð°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ
Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
business plan
branch
business planning
brand
trademark
footwear products
economic efficiency
enterprise
products

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð¾ÑÐºÑÑÑÐ¸Ñ ÑÐ¸Ð»Ð¸Ð°Ð»Ð° Ð¾Ð±ÑÐ²Ð½Ð¾Ð³Ð¾ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð±ÑÐµÐ½Ð´Ð° Â«Forever QueenÂ» ÐÐ Â«ÐÐ²Ð°Ð½Ð¾Ð²Ð° Ð.Ð.Â». Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ ÐÐ Â«ÐÐ²Ð°Ð½Ð¾Ð²Ð° Ð.Ð.Â». ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ: Ð¾Ð±ÑÐµÐ½Ð°ÑÑÐ½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ - ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ, Ð¿ÑÐ¾Ð³Ð½Ð¾Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð´ÐµÐ½ÐµÐ¶Ð½ÑÑ Ð¿Ð¾ÑÐ¾ÐºÐ¾Ð² Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: - Ð¸Ð·ÑÑÐµÐ½Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ; - ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÐµ Ð²Ð¸Ð´Ñ Ð¸ Ð°ÑÐ¿ÐµÐºÑÑ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð¾Ð²; - Ð¸Ð·ÑÑÐµÐ½Ñ ÑÑÐ°Ð¿Ñ Ð¸ ÑÐ¾ÑÑÐ°Ð²Ð»ÑÑÑÐ¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð°; - Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½ ÑÑÐ½Ð¾Ðº Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´Ð¸ÑÐµÐ»ÐµÐ¹ Ð¾Ð±ÑÐ²Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð° Ð¸ ÐÐ¾ÑÐºÐ²Ñ; - Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÑÑÐµÑÑÐ²ÑÑÑÐµÐ¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÑÐ¾ÑÐºÐ¸; - ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½ Ð¾ÑÐºÑÑÑÐ¸Ñ Ð½Ð¾Ð²Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÑÐ¾ÑÐºÐ¸; - Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÑÐ½ ÑÐ°ÑÑÑÑ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ¸ÑÑÐµÐ¼Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÑÐ¾ÑÐºÐ¸. ÐÐ±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÐÐÐ  â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð¾Ð² Ð¾ÑÐºÑÑÑÐ¸Ñ Ð½Ð¾Ð²ÑÑ ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ ÑÐ¾ÑÐµÐº Ð² ÑÑÐµÑÐµ ÐºÐ°Ðº Ð¾Ð±ÑÐ²Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸, ÑÐ°Ðº Ð¸ ÑÐ°Ð·Ð»Ð¸ÑÐ½Ð¾Ð¹ Ð¾Ð´ÐµÐ¶Ð´Ñ. ÐÑÐ²Ð¾Ð´Ñ. ÐÐ°Ð´Ð°ÑÐ¸ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÐµ Ð¿ÑÐ¸ Ð½Ð°Ð¿Ð¸ÑÐ°Ð½Ð¸Ð¸ ÐÐÐ  ÑÐµÑÐµÐ½Ñ, ÑÐµÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° Ð¾Ð±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð².
description: The aim of the graduate qualification work is the development of a set of measures for the opening of a branch of the shoe store of the Forever Queen brand of IP Ivanova I.V.. The work has been carried out on the materials IP "Ivanova I.V.". Research methods used: general scientific research methods - comparative analysis, analysis of the economic results of the enterprise, forecasting the cash flows of the enterprise.. The main results of the graduate qualification work: - the theoretical foundations of business planning were studied, - various types and aspects of business plans are considered, - the stages and components of the business plan were studied, - the market of shoe manufacturers in St. Petersburg and Moscow was analyzed, - analyzed the results of the existing retail outlet, - a business plan for opening a new outlet was drawn up, - the economic efficiency of the designed retail outlet was calculated. The areas of the graduate qualification work results application: development of business plans for opening new retail outlets in the field of both shoe products and various clothing. Conclusions. The tasks set during the writing of the thesis have been solved, the goal has been achieved, the scope of application of the results has been determined.