title: ÐÐ±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¹ Ð² ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð¸ÑÐµÐ»ÑÑÑÐ²Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÑÐµÑÑ ÑÑÐ»ÑÐ³
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Justification of investment in the development of an internet representa-tion of a service company
Creators: name: ÐÑÐ¸Ð¿Ð¾Ð²Ð°, ÐÐ°Ð»ÐµÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¸Ð½ÑÐµÑÐ½ÐµÑ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð¸ÑÐµÐ»ÑÑÑÐ²Ð¾
ÑÐ°Ð»Ð¾Ð½ ÐºÑÐ°ÑÐ¾ÑÑ
ÑÑÐ»ÑÐ³Ð°
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½Ð°Ñ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼
Ñ Ð¾ÑÑÐ¸Ð½Ð³
ÑÐ°Ð¹Ñ
online representation
sÐ°lon beauty
service
social networks
software platform
hosting
website

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¹ Ð² ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð¸ÑÐµÐ»ÑÑÑÐ²Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÑÐµÑÑ ÑÑÐ»ÑÐ³Â»
ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð²ÑÑÑÑÐ¿Ð°ÐµÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ Ð¼Ð¾Ð´Ñ ÐÐÐ Â«DUET DE LUXEÂ».
Ð¦ÐµÐ»Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¹, ÑÐ²ÑÐ·Ð°Ð½Ð½ÑÑ Ñ Ð¾ÑÐºÑÑÑÐ¸ÐµÐ¼ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð¸ÑÐµÐ»ÑÑÑÐ²Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÑÑÐµÑÑ ÑÑÐ»ÑÐ³ Â«DUET DE LUXEÂ»
Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¾ÑÐºÑÑÑÐ¸Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð¸ÑÐµÐ»ÑÑÑÐ²Ð° ÑÐ°Ð»Ð¾Ð½Ð° ÐºÑÐ°ÑÐ¾ÑÑ, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÑÑÑÑÐºÑÑÑÐ° Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð¸ÑÐµÐ»ÑÑÑÐ²Ð°, Ð¾Ð±Ð¾Ð±ÑÐµÐ½Ñ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½ÑÐµ Ð¸ ÑÐµÐºÑÑÐ¸Ðµ Ð·Ð°ÑÑÐ°ÑÑ, Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð¾ Ð¿ÑÐ¾Ð³Ð½Ð¾Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð´ÐµÐ½ÐµÐ¶Ð½ÑÑ Ð¿Ð¾ÑÐ¾ÐºÐ¾Ð² Ð¸ Ð¸Ñ Ð°Ð½Ð°Ð»Ð¸Ð·. 
Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ ÑÐ°Ð±Ð¾ÑÑ ÑÐ°Ð»Ð¾Ð½Ð° ÐºÑÐ°ÑÐ¾ÑÑ, Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ ÑÐ°Ð±Ð¾ÑÑ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ, Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÑÐ»ÑÐ³ Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑ, Ð¾Ð±Ð¾Ð±ÑÐµÐ½Ñ Ð¿Ð»ÑÑÑ Ð¸ Ð¼Ð¸Ð½ÑÑÑ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ.
ÐÐ¾ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ°Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¿ÑÐ¾ÐµÐºÑ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð¸ÑÐµÐ»ÑÑÑÐ²Ð°. ÐÐ³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿ÑÐµÐ´-Ð¿Ð¾Ð»Ð°Ð³Ð°ÐµÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾ÑÑÑÑ Ð¸ ÑÐ»Ð¾Ð¶Ð½ÑÑ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð¾ÑÐµÐ½ÐºÐ¸, Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð½ÑÑ Ð½Ð° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð´Ð¸ÑÐºÐ¾Ð½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð´ÐµÐ½ÐµÐ¶Ð½ÑÑ Ð¿Ð¾ÑÐ¾ÐºÐ¾Ð².
description: Topic of the final qualification work: "justification of investments in the development of Internet representation of a service company"
The object of research is the fashion industry company "DUET DE LUXE" 
The purpose of the study is to substantiate the investment associated with the opening of an online representative office of the service sec-tor company "DUET DE LUXE"
This paper presents an analysis of the opening of an online representation of a beauty salon, develops the structure of representation, sum-marizes investment and current costs, and presents a forecast of cash flows and their analysis.
The indicators of the beauty salon, organization of work in social networks, promotion of services on the Internet are considered, the pros and cons of this work are summarized.
Based on the results of the research, an investment project was developed to promote online representation. Its analysis involves the use of simple and complex valuation methods based on the concept of discounted cash flows.