title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð½Ð¾Ð²Ð¾Ð³Ð¾ ÑÐ¾Ð²Ð°ÑÐ° Ð½Ð° ÑÑÐ½ÐºÐµ Ð±ÐµÑÐ¾Ð½Ð½ÑÑ Ð¸Ð·Ð´ÐµÐ»Ð¸Ð¹ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐ¾ÑÑÐ±ÐµÑÐ¾Ð½Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a complex of measures to form a strategy for the promotion of a new product in the market of concrete products (by the example of the company Â«loftbetonÂ»)
Creators: name: ÐÐ°Ð½Ð¾Ð²Ð°, Ð¢Ð°ÑÑÑÐ½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð±ÐµÑÐ¾Ð½Ð½ÑÐµ Ð¸Ð·Ð´ÐµÐ»Ð¸Ñ
Ð³Ð°Ð·Ð¾Ð²ÑÐ¹ Ð¾ÑÐ°Ð³ Ð¸Ð· Ð±ÐµÑÐ¾Ð½Ð°
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
event-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
concrete products
gas hearth made of concrete
strategy
promotion
event marketing

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description: This work is devoted to the development of a strategy for promoting a new product, namely a gas hearth made of concrete, by Loftbeton LLC, a company specializing in the manufacture of concrete products. Tasks that were solved during the work:1. Study of theoretical material on the topic of promoting a new product.2. Study of the main activity of the enterprise, its organizational structure.3. Market research of household and garden goods, the main competitors.4. Analysis and selection of the target audience.5. Conducting competitive analysis.6. Development of a set of measures to promote a new product on the market of concrete products and evaluation of their effectiveness.The work was carried out based on Loftbeton LLC, where most of the factual material was collected: the characteristics of the company, the organizational structure, information about the main competitors, the target audience, and meetings were held with the company's management and managers.Â As a result, the main activity of the company was analyzed, a competitive analysis was carried out, a characteristic of the new product, its unique offer was given, and based on the research, an appropriate promotion strategy based on event marketing methods was developed: participation in the thematic exhibition "Design&amp;Decor" was proposed and the commercial effectiveness of the proposed event was calculated. The practical significance of the work lies in the fact that the development of measures to promote a new product will allow Loftbeton LLC to increase the number of orders, increase brand awareness, and also entail an increase in the company's profit.