title: ÐÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Assessment of efficiency of advertising activity of the enterprise
Creators: name: ÐÑÐ±Ð°ÑÐµÐ²Ð°, ÐÐµÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÑÐµÐºÐ»Ð°Ð¼Ð°
ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐ¹ Ð±ÑÐ´Ð¶ÐµÑ
ÑÐµÐºÐ»Ð°Ð¼Ð½Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
Ð¿ÑÐ¾Ð´Ð°ÑÑÐ°Ñ ÑÑÑÐ°Ð½Ð¸ÑÐ°
ÑÑÐµÐ´ÑÑÐ²Ð¾ ÑÐ°ÑÐ¿ÑÐ¾ÑÑÑÐ°Ð½ÐµÐ½Ð¸Ñ ÑÐµÐºÐ»Ð°Ð¼Ñ
ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð°Ñ Ð¿Ð»Ð¾ÑÐ°Ð´ÐºÐ°
advertising
advertising budget
advertising activities
landing pages
advertising media
electronic site

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÐÐÐ Â«Ð¢ÐµÑÐÑÐ¾Ð¼Â».
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description: The object of the study is Â«TechPromÂ» LLC.
The purpose of the final qualifying work is to assess the effectiveness of the advertising activity of Â«TechPromÂ» LLC and to develop measures for its improvement.
Based on the analysis of the organization and effectiveness of advertising activities of Â«TechPromÂ» LLC, the peculiarities and trends in the organization and implementation of advertising work at the enterprise were identified, the composition, structure and dynamics of the advertising budget of the enterprise were analyzed.
Directions have been developed to increase the effectiveness of advertising activities of Â«TechPromÂ» LLC, including the creation and development of the Â«landing pageÂ», the use of electronic trading platforms, the use of our own vehicles for the production and distribution of advertising.
Calculated current expenditure budget and one-time costs for the implementation of the proposed system of measures to improve the effectiveness of the advertising activity of the enterprise.
The implementation of the proposed measures will provide an increase in profits from sales of Â«TechPromÂ» LLC by 495.1 thousand rubles, and the payback period for investments, taking into account the total costs of implementing this system of measures, will be 0.9 years.