title: ÐÐ½Ð°Ð»Ð¸Ð· ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ ÐµÐµ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«Ð¢Ð Â«Ð¡ÐµÐ¼Ñ Ð¥Ð¾Ð»Ð¼Ð¾Ð²Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Analysis of the organisationâs strategy and development of recommendations for its improvement (a case of TC Â«Sem HolmovÂ»)
Creators: name: Ð¡Ð²Ð¸ÑÐ¸Ð´Ð¾Ð²Ð°, ÐÐ¾Ð»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð·
Ð½ÐµÐ¿ÑÐ¾Ð´Ð¾Ð²Ð¾Ð»ÑÑÑÐ²ÐµÐ½Ð½Ð°Ñ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
ÑÐ¾Ð·Ð½Ð¸ÑÐ½ÑÐµ ÑÐ¾ÑÐ³Ð¾Ð²ÑÐµ ÑÐµÑÐ¸
Ð¼ÐµÐ»ÐºÐ°Ñ Ð±ÑÑÐ¾Ð²Ð°Ñ ÑÐµÑ Ð½Ð¸ÐºÐ°
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸
Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÑ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¹
ÑÑÐ½Ð¾Ðº Ð¿Ð¾ÑÑÐ´Ñ
ÑÐ»ÑÑÑÐµÐ½Ð¸Ðµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸
SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·
ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸
ÑÑÐ½Ð¾Ðº Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ
strategic analysis
non-food retail trade
retail chains
small household appliances
tableware market
competitive strategy
competitive position
performance indicators improvement
competitive strategy improvement
SWOT-analysis
St. Petersburg market
marketing efforts

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÐÐÐ Â«Ð¢Ð Â«Ð¡ÐµÐ¼Ñ Ð¥Ð¾Ð»Ð¼Ð¾Ð²Â». 
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description: The object of the study is TC Â«Sem HolmovÂ». 
The purpose of the work is to develop recommendations for the realization and improvement of the strategy of a retail trading company (a case of TC Â«Sem HolmovÂ»).
Using the methods of strategic analysis (PEST and SWOT-analysis, Porterâs Five Forces, A. T. Kearneyâs Consolidation curve, Strategic Group Mapping, K. Bowmanâs and D. Faulkner Strategy Clock) the industry situation was analyzed and was determined competitive position of TC Â«Sem HolmovÂ». 
The competitive strategy of the company was analyzed and it was revealed that the optimal strategy for TC Â«Sem HolmovÂ» is focusing on the basis of differentiation. The priority direction of development is a strategy of growth. In order to implement and improve the competitive strategy, there was developed a range of marketing measures.
Revenues, cost and turnover obtained through marketing efforts were estimated by prediction of the expert group survey.
The costs of a range of marketing measures were calculated and expected economic effect was estimated. 
The implementation of a range of strategic marketing measures will improve the company's performance indicators and business activities.