title: ÐÑÑ Ð¾Ð´ Ð½Ð° ÑÑÐ½Ð¾Ðº Ð Ð¤ Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐ° Ð¸Ð· ÐÐÐ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«Jingdong GroupÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Entry into the Russian market of the marketplace from China (by the example of "Jingdong Group")
Creators: name: Ð¯Ð½Ñ ÐÐ¸
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹Ñ
Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¿Ð»Ð¾ÑÐ°Ð´ÐºÐ°
ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð°Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ñ
Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÑÐ½Ð¾Ðº
marketplace
online platform
e-commerce
online market

description: Ð¢ÐµÐ¼Ð° ÐÐÐ  Ð¼Ð°Ð³Ð¸ÑÑÑÐ°: ÐÑÑÐ¾Ð´ Ð½Ð° ÑÑÐ½Ð¾Ðº Ð Ð¤ Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐ° Ð¸Ð· ÐÐÐ  (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ "Jingdong Group"). Ð¦ÐµÐ»Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ - ÐÐ½Ð°Ð»Ð¸Ð· Ð²ÑÑÐ¾Ð´Ð° "Jingdong Group"Ð½Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ð¹ ÑÑÐ½Ð¾Ðº. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¾ Ð½Ð° Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°Ñ "Jingdong Group", Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½ÑÑ Ð½Ð° Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÑ ÑÑÐ½ÐºÐ°Ñ, Ñ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¹ ÑÐµÐ»ÑÑ Ð² ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð¾ÑÐ½Ð¾Ð²Ð½Ð¾Ð¹ ÑÐµÐ»Ð¸. ÐÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸ Ð² ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ ÑÑÑÐ°Ð½Ð°Ñ Ð¼Ð¸ÑÐ° Ð½Ð° ÑÐ¾Ð½Ðµ Ð´Ð¸ÑÑÐµÑÐµÐ½ÑÐ¸Ð°ÑÐ¸Ð¸ Ð¼Ð¸ÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ½Ð¾ÑÐ½Ð¾Ð¹ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ¸. ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ: ÐÑÐ¸Ð¼ÐµÐ½ÑÐ»Ð¸ÑÑ Ð¾Ð±ÑÐµÐ½Ð°ÑÑÐ½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÐºÐ¾Ð½ÑÐµÐ½ÑÐ½ÑÐ¹ Ð¸ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ, ÑÑÑÐ½Ð¾ÑÑÑ, ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐ¾Ð² Ð² Ð¼Ð¸ÑÐµ. 2. Ð Ð°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐ¾Ð² Ð² ÐÐÐ . 3. Ð¥Ð°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ âJingdong Groupâ. 4. ÐÑÑÐ¾Ð´ Ð½Ð° ÑÑÐ½Ð¾Ðº Ð Ð¤ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ âJingdong Groupâ.ÐÐ±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÐÐÐ  â ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐ¾Ð² Ð² ÐÐÐ , ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÑÐ¹ÑÐµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð³Ð¾ ÑÑÐ½ÐºÐ° ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸, ÐºÐ°Ðº âJingdong Groupâ Ð²ÑÑÐ¾Ð´Ð¸Ñ Ð½Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ð¹ ÑÑÐ½Ð¾Ðº, Ñ ÐºÐ°ÐºÐ¸Ð¼Ð¸ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð°Ð¼Ð¸ Ð¾Ð½ ÑÑÐ¾Ð»ÐºÐ½ÐµÑÑÑ Ð¸ ÐºÐ°Ðº Ð²ÑÐ±ÑÐ°ÑÑ Ð¼ÐµÑÑÐ¾ Ð´Ð»Ñ Ð¾ÑÐ¸ÑÐ° Ð¸ ÑÐºÐ»Ð°Ð´Ð°. ÐÐ°Ðº âJingdong Groupâ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð³Ð°ÐµÑ ÑÐµÐ±Ñ Ð½Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¼ ÑÑÐ½ÐºÐµ Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð½Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¼ ÑÑÐ½ÐºÐµ. ÐÐ°ÑÑÐ½Ð¾Ð¹ Ð½Ð¾Ð²Ð¸Ð·Ð½Ð¾Ð¹ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð±ÑÐ»Ð¾ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¾ ÑÑÑÐ½Ð¾ÑÑÑ Ð¿Ð¾Ð½ÑÑÐ¸Ñ Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐ°, Ð¸ÑÑÐ¾ÑÐ¸Ñ ÐµÐ³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð² Ð¼Ð¸ÑÐµ, Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÐºÑÑÐ¿Ð½ÐµÐ¹ÑÐ¸Ðµ Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÑ Ð² Ð¼Ð¸ÑÐµ: Ð ÑÑÐ¾Ð¹ ÑÑÐ°ÑÑÐµ ÑÐ°ÑÑÐºÐ°Ð·ÑÐ²Ð°ÐµÑÑÑ Ð¾ Ð¿Ð¾ÑÐ²Ð»ÐµÐ½Ð¸Ð¸ Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ð¸ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð³Ð¾ ÑÑÐ½ÐºÐ° ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸, Ð¸Ð½ÑÐµÑÐ½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ñ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸, ÑÑÑÑÐºÑÑÑÐµ "Jingdong Group " Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð·Ðµ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ "Jingdong Group ". ÐÑÐ²Ð¾Ð´Ñ: "Jingdong Group" Ð¼Ð¾Ð¶ÐµÑ Ð²ÑÐ¹ÑÐ¸ Ð½Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ð¹ ÑÑÐ½Ð¾Ðº Ð´Ð»Ñ ÑÐ°ÑÑÐ¸ÑÐµÐ½Ð¸Ñ ÑÐ²Ð¾ÐµÐ³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ°, Ð½Ð¾ Ð¾Ð½Ð° ÑÑÐ¾Ð»ÐºÐ½ÐµÑÑÑ Ñ Ð±Ð¾Ð»ÑÑÐ¸Ð¼Ð¸ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð°Ð¼Ð¸, Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸ÐµÐ¹ Ð¼ÐµÐ¶Ð´Ñ Ð¼ÐµÑÑÐ½Ð¾Ð¹ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ð¾Ð¹ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸ Ð¸ Aliexpress, Ð¸ Ð¾Ð½Ð° Ð´Ð¾Ð»Ð¶Ð½Ð° Ð±ÑÑÑ Ð³Ð¾ÑÐ¾Ð²Ð° Ðº ÑÐµÑÑÐ½Ð¾Ð¹ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ð¸ ÑÐ¾ ÑÐ²Ð¾Ð¸Ð¼Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ°Ð¼Ð¸ Ð² ÑÐµÑÐµÐ½Ð¸Ðµ Ð´Ð»Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ Ð²ÑÐµÐ¼ÐµÐ½Ð¸. Ð¢ÐµÐ¼ Ð½Ðµ Ð¼ÐµÐ½ÐµÐµ, Ð¾Ð½ ÑÐ°ÐºÐ¶Ðµ Ð¿Ð¾Ð»Ð¾Ð½ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐµÐ¹.
description: The title of the master graduate qualification work: Entry into the Russian market of the marketplace from China (by the example of "Jingdong Group"). The aim of the study is: Analysis of "Jingdong Group"âs entry into the Russian market. The study has been carried out on the materials of "Jingdong" Group, conducted in foreign markets, with the Russian goal as the main goal. Research subject: general scientific research methods were used: content and comparative analysis. Research methods used: general scientific research methods were used: content and comparative analysis. The main results of the study: 1. Definition, essence, development of marketplaces in the world. 2. Development and efficiency of marketplaces in China. 3. Characteristics of "Jingdong Group". 4. Entering the Russian market by "Jingdong Group". The areas of the study results application â In the course of the study, the essence of the concept of a marketplace, the history of its development in the world was considered, the largest marketplaces in the world were analyzed: This article describes the emergence and development of the Chinese e-commerce market, the internationalization of Chinese e-commerce platforms, the structure of "Jingdong Group" and the analysis of the financial situation of " Group". The scientific novelty of the study: The paper p Jingdong resents development of marketplaces in China. Analyze the features of the Russian e-commerce market, how "Jingdong Group" enters the Russian market, what problems it will face and how to choose a place for an office and a warehouse. How "Jingdong Group" promotes itself in the Russian market and competitive analysis in the Russian market. Conclusions of study. Thus, we can draw a corresponding conclusion: "Jingdong Group" may enter the Russian market to expand its business, but it will face big challenges, especially competition between the local e-commerce platform and Aliexpress, and it must be ready to compete fairly with its competitors for a long time. However, it is also full of possibilities.