title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¼ÐµÑÐ¾Ð´Ð¸ÐºÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð°Ð¹Ð´ÐµÐ½ÑÐ¸ÐºÐ¸ Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð·Ð°Ð½Ð¸Ð¼Ð°ÑÑÐµÐ¹ÑÑ ÑÑÐ»ÑÐ³Ð°Ð¼Ð¸ Ð² ÑÑÐµÑÐµ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development and research of the identity design methodology for the company engaged in services in the field of information technology
Creators: name: Ð¤Ð°ÑÐºÑÐ´Ð¸Ð½Ð¾Ð², ÐÐ°Ð¼Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2018
Subjects: ÐÐ½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
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description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ð¸Ð·Ð»Ð¾Ð¶ÐµÐ½Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð·Ð°Ð½Ð¸Ð¼Ð°ÑÑÐµÐ¹ÑÑ ÑÑÐ»ÑÐ³Ð°Ð¼Ð¸ Ð² ÑÑÐµÑÐµ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹. ÐÐ°Ð½Ñ Ð¾Ð±ÑÐ¸Ðµ Ð¿Ð¾Ð½ÑÑÐ¸Ñ, ÑÐ²ÑÐ·Ð°Ð½Ð½ÑÐµ Ñ IT-Ð¾ÑÑÐ°ÑÐ»ÑÑ, ÑÐ°ÑÑÐºÐ°Ð·Ð°Ð½Ð¾ Ð¾ ÐµÑ ÑÐµÐ³Ð¼ÐµÐ½ÑÐ°Ñ. Ð¡Ð´ÐµÐ»Ð°Ð½Ñ Ð²ÑÐ²Ð¾Ð´Ñ Ð¾ Ð²Ð°Ð¶Ð½Ð¾ÑÑÐ¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð´Ð»Ñ IT-ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² ÑÐ²Ð¾Ð¹ÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ ÐµÐ¹ Ð²ÑÑÐ¾ÐºÐ¾ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð¹ ÑÑÐµÐ´Ðµ. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð´Ð°Ð½Ñ Ð¾Ð±ÑÐ¸Ðµ Ð¿Ð¾Ð½ÑÑÐ¸Ñ, ÑÐ²ÑÐ·Ð°Ð½Ð½ÑÐµ Ñ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð¾Ð¼, Ð°Ð¹Ð´ÐµÐ½ÑÐ¸ÐºÐ¾Ð¹ Ð¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¼ ÑÑÐ¸Ð»ÐµÐ¼. Ð Ð°ÑÑÐºÐ°Ð·Ð°Ð½Ð¾ Ð¾Ð± Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÑÑ, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð½ÑÐ¶Ð½Ð¾ ÑÑÐ¸ÑÑÐ²Ð°ÑÑ Ð¿ÑÐ¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð² IT-Ð¾ÑÑÐ°ÑÐ»Ð¸. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÐºÐ»ÑÑÐµÐ²ÑÐµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð²ÐµÐ´ÑÑÐ¸Ñ IT-ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¿Ð¾ÐºÐ°Ð·Ð°Ð½Ð¾, ÐºÐ°Ðº ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¼Ð°ÑÑÑÐ°Ð±Ð¸ÑÑÑÑ ÑÐ²Ð¾Ð¹ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ Ð½Ð° ÑÐ¾Ð±ÑÑÐ²ÐµÐ½Ð½ÑÐµ Ð¿ÑÐ¾Ð´ÑÐºÑÑ. ÐÐ¿Ð¸ÑÐ°Ð½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ, Ñ ÐºÐ¾ÑÐ¾ÑÑÐ¼Ð¸ ÑÑÐ°Ð»ÐºÐ¸Ð²Ð°ÑÑÑÑ IT-ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° ÑÑÐ°Ð¿Ðµ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð²ÑÐ²ÐµÐ´ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¿ÑÐ¸Ð½ÑÐ¸Ð¿Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð¿ÑÐ¸Ð¼ÐµÐ½Ð¸ÑÐµÐ»ÑÐ½Ð¾ Ð´Ð»Ñ IT-ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ñ ÑÐ¾ÑÐºÐ¸ Ð·ÑÐµÐ½Ð¸Ñ Ð¾Ð±ÑÐµÐ³Ð¾ Ð²Ð¾ÑÐ¿ÑÐ¸ÑÑÐ¸Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐ¸ÑÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ñ ÑÐ²Ð¾Ð¹ÑÑÐ² Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÐµÐ¼ÑÑ ÑÑÐµÐ´ÑÑÐ². ÐÐ¾Ð²Ð¸Ð·Ð½Ð° Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð° Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² ÑÐ¾Ð¼, ÑÑÐ¾ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´Ð¸ÑÑÑ Ñ ÑÑÑÑÐ¾Ð¼ ÑÐ¾Ð¹ ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÐ¸, ÐºÐ¾ÑÐ¾ÑÐ°Ñ Ð½ÐµÑÐ°Ð·ÑÑÐ²Ð½Ð¾ ÑÐ²ÑÐ·Ð°Ð½Ð° Ñ Ð¸ÑÑÐ»ÐµÐ´ÑÐµÐ¼Ð¾Ð¹ Ð¾ÑÑÐ°ÑÐ»ÑÑ. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½Ð°Ñ Ð¸ Ð°Ð¿ÑÐ¾Ð±Ð¸ÑÐ¾Ð²Ð°Ð½Ð½Ð°Ñ Ð¼ÐµÑÐ¾Ð´Ð¸ÐºÐ° Ð¼Ð¾Ð¶ÐµÑ Ð±ÑÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð° Ð´Ð¸Ð·Ð°Ð¹Ð½ÐµÑÐ°Ð¼Ð¸ Ð´Ð»Ñ Ð¿ÑÐ¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð².
description: This paper presents research in the development of corporate identity of the company engaged in services in the field of information technology. General concepts related to the IT industry are given, its segments are described. Conclusions are drawn about the importance of corporate identity development for an IT company in its highly competitive environment. The paper gives General concepts related to branding, identity and corporate identity. It is told about the features that need to be taken into account in the development of corporate identity in the IT industry. The key features of corporate identity of leading IT companies are considered. The paper shows how modern companies scale their corporate identity to their own products. The main problems faced by IT companies at the stage of corporate identity development are described. The paper presents the basic principles of corporate identity development for IT companies in terms of General perception, as well as the psychological properties of the tools used. The novelty of this approach lies in the fact that the development of corporate identity is made taking into account the specifics that are inextricably linked with the studied industry. The developed and tested technique can be used by designers for the development of their projects.