title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¸ ÑÐµÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¡RM-ÑÐ¸ÑÑÐµÐ¼Ñ Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´Ð¸ÑÐµÐ»Ñ Ð¾Ð³Ð½ÐµÑÐ¿Ð¾ÑÐ½ÑÑ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð¾Ð²
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development and testing of a crm system for a company manufacturer of refractory materials
Creators: name: ÐÐµÐ»ÑÐ½Ð¸Ðº, ÐÐ³Ð¾ÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: CRM-ÑÐ¸ÑÑÐµÐ¼Ð°
1Ð¡
ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ°
CRM-system
management
development

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¸ ÑÐµÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´Ð¸ÑÐµÐ»Ñ Ð¾Ð³Ð½ÐµÑÐ¿Ð¾ÑÐ½ÑÑ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð¾Ð²Â».Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÑÐ¾ÑÐ¸Ð¿Ð° CRM-ÑÐ¸ÑÑÐµÐ¼Ñ Ð´Ð»Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ, Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐµÐ³Ð¾ Ð¾Ð³Ð½ÐµÑÐ¿Ð¾ÑÐ½ÑÐµ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ñ.ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ:1.Â Ð Ð°ÑÐºÑÑÑÐ¾ Ð¿Ð¾Ð½ÑÑÐ¸Ðµ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ, Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐµÐ¹ ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ñ CRM-ÑÐ¸ÑÑÐµÐ¼.2.Â ÐÐ±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ñ Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð² ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ð¸ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ.3.Â Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿ÑÐ¾ÐµÐºÑ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ Ð½Ð° Ð±Ð°Ð·Ðµ 1Ð¡.4.Â ÐÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ñ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð¸ ÑÐµÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾ÑÐ¾ÑÐ¸Ð¿Ð° CRM-ÑÐ¸ÑÑÐµÐ¼Ñ Ð´Ð»Ñ Ð²ÑÐ±ÑÐ°Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ.Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° CRM-ÑÐ¸ÑÑÐµÐ¼Ð°, ÑÑÐ¸ÑÑÐ²Ð°ÑÑÐ°Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ, Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐµÐ³Ð¾ Ð¾Ð³Ð½ÐµÑÐ¿Ð¾ÑÐ½ÑÐµ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ñ. ÐÑÐµÐ´Ð»Ð°Ð³Ð°ÐµÑÑÑ ÑÐµÐ°Ð»Ð¸Ð·Ð¾Ð²Ð°ÑÑ Ð¿ÑÐ¾ÐµÐºÑ ÑÐ¸ÑÑÐµÐ¼Ñ Ð½Ð° Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ðµ 1Ð¡.Ð Ð°Ð±Ð¾ÑÐ° Ð¾Ð±Ð»Ð°Ð´Ð°ÐµÑ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑÑ. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½Ð°Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ð° ÑÐ°ÑÑÐ¸ÑÐ½Ð¾ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð° Ð² Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ Ð¸ÑÑÐ»ÐµÐ´ÑÐµÐ¼Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ.
description: The purpose of the work was to develop a CRM system prototype for anÂ enterprise producing refractory materials.Tasks that were solved during the work:1.Â The concept of a CRM system was disclosed; the analysis of the capabilities of existing CRM systems was performed.2.Â The needs of the enterprise in the development and implementation of aÂ CRM system were justified.3.Â A CRM system project based on â1Câ platform has been developed.4.Â The implementation and testing of the CRM system prototype for theÂ selected enterprise has been completed.As a result, a CRM system that takes into account theÂ information needs of anÂ enterprise producing refractory materials was developed. It is proposed toÂ implement a project on the â1Câ platform.The work has practical significance; the developed CRM system is partially implemented in the enterprise activities.