title: Ð¢Ð¾Ð²Ð°ÑÐ¾Ð²ÐµÐ´Ð½Ð°Ñ Ñ Ð°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð¸ Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð° ÐºÐ½Ð¸Ð¶Ð½ÑÑ Ð¸Ð·Ð´Ð°Ð½Ð¸Ð¹ Ð´Ð»Ñ Ð´ÐµÑÐµÐ¹, ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¸Ñ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð² ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¼ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Product characteristics and quality assessment of books for children, improving their range in a retail trade enterprise
Creators: name: ÐÐ»ÐµÑÐ¸Ð½Ð°, ÐÐ½ÑÐ¾Ð½Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÐºÐ½Ð¸Ð¶Ð½ÑÐµ Ð¸Ð·Ð´Ð°Ð½Ð¸Ñ Ð´Ð»Ñ Ð´ÐµÑÐµÐ¹
Ð³Ð¸Ð³Ð¸ÐµÐ½Ð¸ÑÐµÑÐºÐ¸Ðµ ÑÐ²Ð¾Ð¹ÑÑÐ²Ð°
ÑÐ°Ð·Ð¼ÐµÑÐ½Ð¾-Ð¼Ð°ÑÑÐ¾Ð²ÑÐµ Ñ Ð°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ¸
Ð±ÐµÐ»Ð¸Ð·Ð½Ð°
Ð¿Ð»Ð¾ÑÐ½Ð¾ÑÑÑ
ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾ÑÑÑ
Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÑÑÐºÑÑÑÑ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ°
books for children
hygienic properties
size and mass characteristics
white
density
sustainability
analysis of the structure of the assortment

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description: This work is devoted to the evaluation of the quality of book publications for childrenâs from different publishing houses, as well as the development of proposals to improve their range in the trade enterprise. The study identified and achieved the following objectives: - study of the commercial characteristics of menâs shirts; - measurement and quality assessment of menâs shirts from different manufacturers; - identification of consumer preferences when buying menâs shirts; - analysis of the structure of the assortment of menâs shirts of retail enterprise and development of proposals for its improvement. The research was carried out on the basis of the laboratory of merchandising and examination of consumer goods of WSS&amp;T. The article uses standard and generally accepted methods of identification and assessment of quality of goods, sociological and statistical methods. Processing of experimental data was carried out with the help of software (data analysis package) Microsoft Excel. The work uses statistical databases of Rosstat, a tree of EAEU TNVED, SVBD Â«Consultant PlusÂ». As a result of the quality assessment it was found that the highest quality indicators have samples of book publications for children No. 2 and No. 3 produced in Russia have the highest values of quality indicators. Based on an analysis of the assortment of a retail trade enterprise and consumer preferences, it is recommended: to organize the sale of book products via the Internet (creation of an online store) with the issuance of orders at points of sale of this network, to increase the number of titles of popular science publications for children, to increase the offer of gift book editions for children, to expand the range of folk art publications. The results of the research have practical application as recommendations for trade and printing enterprises selling books for children, in order to form a rational assortment, as well as for consumers in the optimal choice of shirts that meet high quality requirements.