title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ Ð² Ð°Ð²ÑÐ¾ÑÐ°Ð»Ð¾Ð½
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a project for the implementation of a crm-system in a car salon
Creators: name: ÐÑÐ¾Ð½Ð¸Ð½, ÐÐ³Ð¾Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð°Ð²ÑÐ¾ÑÐ°Ð»Ð¾Ð½
Ð´Ð¸Ð»ÐµÑÑÐºÐ¸Ð¹ ÑÐµÐ½ÑÑ
crm-ÑÐ¸ÑÑÐµÐ¼Ð°
Ð¾ÑÐ´ÐµÐ» Ð¿ÑÐ¾Ð´Ð°Ð¶
Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ñ
ÑÑÐ°Ð½Ð´Ð°ÑÑÐ¸Ð·Ð°ÑÐ¸Ñ
car showroom
dealer center
crm-system
sales department
automation
standardization

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð²ÑÐ±Ð¾ÑÐ° ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ñ ÑÐµÑÐµÐ½Ð¸Ð¹ Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² Ð² Ð´Ð¸Ð»ÐµÑÑÐºÐ¾Ð¹ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ð¸. ÐÐ°Ð´Ð°ÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ:-Â Â  Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð´Ð¸Ð»ÐµÑÑÐºÐ¾Ð³Ð¾ ÑÐµÐ½ÑÑÐ°;-Â Â  Ð²ÑÐ±Ð¾Ñ Ð¿Ð¾Ð´ÑÐ¾Ð´ÑÑÐµÐ¹ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ;-Â Â  ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ ÐÐÐ "ÐÐÐÐ Ð¦ÐÐÐ¢Ð  Ð§ÐÐ ÐÐÐÐÐÐ¦ "ÐÐµÑÐ¾Ð´Ñ: Ð¡ÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¼Ð½Ð¾Ð³Ð¾ÐºÑÐ¸ÑÐµÑÐ¸Ð°Ð»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, ÑÐ±Ð¾Ñ Ð¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð°Ð½Ð½ÑÑ, Ð°Ð½Ð°Ð»Ð¸Ð· Ð´Ð°Ð½Ð½ÑÑ, Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð². ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: - Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ðµ Ð¼Ð¾Ð´ÐµÐ»Ð¸ AS-IS ;- Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÐ¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ- Ð²ÑÐ±Ð¾Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾ ÑÐ¸ÑÑÐµÐ¼Ñ Ð´Ð»Ñ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ- Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ðµ Ð¼Ð¾Ð´ÐµÐ»Ð¸ TO-BE;- ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÑÐ¸ÑÑÐµÐ¼Ñ ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÑÐµÑÑÑ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ°Ð¼Ð¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ, ÑÑÐµÐ´Ð¸ ÐºÐ¾ÑÐ¾ÑÑÑ: ÐÑÐµÐ´Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÑÑÐºÐ¾Ð²Ð¾Ð´Ð¸ÑÐµÐ»Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶ ÑÐ´Ð¾Ð±Ð½Ð¾Ð¹ Ð¾ÑÑÐµÑÐ½Ð¾ÑÑÐ¸ Ð´Ð»Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ°Ð¼Ð¸ Ð¸ Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð¼ Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸, ÑÑÐºÐ¾ÑÐµÐ½Ð¸Ðµ ÑÐ°Ð±Ð¾ÑÑ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ¾Ð² Ð¾ÑÐ´ÐµÐ»Ð° Ð¿ÑÐ¾Ð´Ð°Ð¶ Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸ Ð¸ ÐºÐ»Ð¸ÐµÐ½ÑÑÐºÐ¾Ð¹ Ð±Ð°Ð·Ð¾Ð¹ Ð·Ð° ÑÑÐµÑ Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÑÐµÑÑÐ° Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸ Ð¸ ÑÑÐµÑÐ°, Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ñ ÑÐ°Ð±Ð¾ÑÑ Ð¾ÑÐ´ÐµÐ»Ð° Ð¿ÑÐ¾Ð´Ð°Ð¶, ÑÑÐ°Ð½ÐµÐ½Ð¸Ðµ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð¾Ð±Ð¾ Ð²ÑÐµÑ Ð°Ð²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»ÑÑ Ð´Ð¸Ð»ÐµÑÑÐºÐ¾Ð³Ð¾ ÑÐµÐ½ÑÑÐ°, ÑÐ¾ ÐµÑÑÑ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÑ Ð¾ÑÑÐ»ÐµÐ¶Ð¸Ð²Ð°ÑÑ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ðµ Ð°Ð²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»Ñ, ÑÑÐ°Ð½Ð´Ð°ÑÑÐ¸Ð·Ð°ÑÐ¸Ñ ÑÑÐµÑ ÑÑÐ°ÑÐ¸ÐºÐ° Ð¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸. ÐÑÐ²Ð¾Ð´Ñ. ÐÐ°Ð´Ð°ÑÐ¸ ÐÐÐ  ÑÐµÑÐµÐ½Ñ, ÑÐµÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° Ð¾Ð±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð².
description: The purpose of the work isdevelopment of a project for the implementation of a model for the selection of technological solutions for process automation in a dealer business model. Tasks of work: (work tasks are listed)-Â Â  analysis of the activity of the dealer center;-Â Â  selection of a suitable information system;-Â Â  development of a project for the implementation of a CRM system. Work is performed on the basis of the LLC "LADA CENTER CHEREPOVETS" Methods: Comparative analysis, multi-criteria analysis, data collection and processing, data analysis, project efficiency assessment. The main results of the work: - building an AS-IS model;- substantiation of the need to introduce an information system- choice of information system for implementation- building a TO-BE model;- development of a system implementation project. The practical significance of the work is determined by the results of the implementation of the CRM system, including: Providing the sales manager with convenient reporting for managing employees and the sales process, accelerating the work of the sales department employees with customers and the client base by automating the sales and accounting process, automating the work of the sales department, storing information about all cars dealership, that is, the ability to track the condition of the car, standardization of traffic accounting and informationConclusions. The tasks of the thesis have been solved, the goal has been achieved, the scope of the results has been determined.