title: ÐÐµÑÐ¾Ð´Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸Ð½Ð¾ÑÑÑÐ°Ð½Ð½ÑÑ Ð±ÑÐµÐ½Ð´Ð¾Ð² Ð½Ð° Ð¿Ð°ÑÑÑÐ¼ÐµÑÐ½Ð¾-ÐºÐ¾ÑÐ¼ÐµÑÐ¸ÑÐµÑÐºÐ¾Ð¼ ÑÑÐ½ÐºÐµ Ð Ð¾ÑÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Methods of promoting foreign brands in the perfumery and cosmetic market of Russia
Creators: name: Ð£ÑÐ°Ð·Ð¾Ð²ÑÐºÐ°Ñ, ÐÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð±ÑÐµÐ½Ð´
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¸Ð½Ð¾ÑÑÑÐ°Ð½Ð½ÑÑ Ð±ÑÐµÐ½Ð´Ð¾Ð²
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹
ÐºÐ¾ÑÐµÐ¹ÑÐºÐ°Ñ ÐºÐ¾ÑÐ¼ÐµÑÐ¸ÐºÐ°
brand
promotion of foreign brands
promotion strategy
complex of marketing communications
korean cosmetics

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description: The title of the master graduate qualification work: âMethods of promoting foreign brands in the perfumery and cosmetic market of Russiaâ. The aim of the study the analysis and diagnostics of the most relevant methods for promoting foreign brands in the Russian perfumery and cosmetics market using the Botanity brand as an example. The study was carried out on the basis of The Institute of Industrial Management, Economics and Trade. Research subject: methods and tools for promoting foreign brands on the Russian perfumery and cosmetics market Research methods: general scientific research methods were used: structural-functional, comparative, logical and statistical analysis, situational approach, as well as various methods of graphical interpretation of information and expert assessments. The main results of the study: - an analysis of the key features of the perfumery and cosmetics market in Russia was carried out, and the strongest trends that will affect it in 2022-2023 were identified; - a model of adaptation of Korean brands during their promotion in the perfumery and cosmetic market of the Russian Federation, based on the specific features of the products, has been developed; - strategic solutions were proposed to promote the Korean brand Botanity on the Russian perfumery and cosmetic market. Application field. Application of the results in the work of foreign manufacturers of cosmetic products when promoting their brands on the Russian market. The scientific novelty of the study is thedevelopment of a strategy for promoting the foreign brand Botanity in the perfumery and cosmetics market of the Russian Federation. Conclusion. The tasks of the thesis are solved, the goal is achieved, and the scope of application of the results is determined. The results obtained show signs of scientific novelty. The directions of further research are defined.