title: ÐÐ°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÑ ÐºÐ°Ðº Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð½Ð° Ð2Ð¡ ÑÑÐ½ÐºÐ°Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Marketplaces as a direction of digital marketing in B2C markets
Creators: name: ÐÑÑÑÐ¸Ð½Ð°, ÐÐ»Ð¸Ð·Ð°Ð²ÐµÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÑ
ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð°Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ñ
Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
ÑÐ¸ÑÑÐ¹Ð»
marketplaces
e-commerce
promotion tools
retail

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description: The aim of the study is to develop an algorithm for the output, promotion, and sale of goods on the marketplace. The study was carried out on the basis of IP Starodub G. N., data collection was carried out in the accounts of the seller, the service MPStats, the Yandex search engine. Research subject: marketplace as a digital marketing direction. Research methods: analysis and synthesis, tabular method of presentation and processing of information, method of graphical representation of information. The main results of the study: â identified factors and indicators that affect the choice of goods for display on the marketplace; â calculated unit economy for marketplaces using the product of a seller; â an algorithm has been developed for the output, promotion and sale of goods on the marketplace; â the effectiveness of promotion on marketplaces and algorithm are evaluated. Application field: e-commerce, when entering the marketplace and evaluating the effectiveness of promotion, in the activities of IP Starodub G. N. The scientific novelty of the study is the authors development of an algorithm for the output, promotion, and sale of goods on the marketplace. Information technologies for data storage (Google Drive), digital data (text documents and photos) were used while working on the graduate qualification work. Conclusions. The tasks of the thesis are solved, the goal is achieved, and the scope of application of the results is determined. The results obtained show signs of scientific novelty. The directions of further research are defined.