Fortifying Client Data: Exploring Proven Strategies against Cyber Threats in Digital Marketing: Insights from Literature
Creators: name: Roy, Soham
name: Amit Chakladar, Dr.
Publisher: name: figshare
Year: 2024
Subjects: classificationCode: 460499
subject: Cybersecurity and privacy not elsewhere classified
classificationCode: 350607
subject: Marketing technology
classificationCode: 440207
subject: Cybercrime
classificationCode: 350604
subject: Marketing communications

description: With the sheer advancement of technology, continuous evolution of the digital marketing landscape has become a noteworthy phenomenon the significance of which can be comprehended in light of the presence of challenges for businesses operating in diverse sectors. Protecting client data against cyber threats is one of the foremost challenges that businesses face and with the advancement of time, these threats are becoming increasingly sophisticated and prevalent. Managing and mitigating these challenges have become increasingly important for digital marketeers or digital marketing agencies for the sake of fortifying client data.<b>Aim</b>: The study aims to provide insights into effective strategies for fortifying client data against cyber threats in the context of digital marketing.<b>Methodology</b>: In order to conduct literature analysis, a list of keywords and phrases pertinent to the research topic was compiled and they are cyber threats, data protection strategies, phishing attacks, malware attacks, prevention of data breaches, digital marketing security etc. Apart from Google Scholar, IEEE Explore, ACM Digital Library and JSTOR databases were utilised for getting access to research papers, conference papers, peer reviewed journal article and books pertinent to the topic. The said keywords were utilised for narrowing down search results. The selected literature was read thoroughly with key findings, methodologies, theoretical frameworks and literature gaps being noted and thereafter, common themes and trends related to the research aim and objectives were identified. After the synthesis of information gathered from literature, conclusions were drawn and recommendations are provided for future research directions.<b>Findings</b>: The research provides an overview of proven strategies in light of secondary-based research for the fortification of client data in digital marketing. By delving into existing literature, this research elucidates the multifaceted nature of cyber threats with diverse forms being encompassed, such as phishing attacks, malware infections and data breaches. The prevalence of these threats, the severity of which can be understood through the analysis of secondary literature, underscores the urgent need for businesses to adopt stringent cybersecurity measures. In tandem with the preventive measures, proactive monitoring and threat detection mechanisms play a pivotal role in fortifying client data against cyber threats with elevated thrust on timely intervention to mitigate risks and minimise the impact of the cyber security risks on client data integrity. Based on the analysis of these, the research provides feasible technological solutions for digital marketing agencies for detecting, preventing and responding to cyber threats in the digital marketing context.I<b>mplications</b>: The implications of the research can be far-reaching and impactful for business in terms of various factors, such as enhanced data protection, increase consumer trust, regulatory compliance and policy development. By addressing these implications, the research can contribute to ensuring that a more secure digital marketing ecosystem is built for businesses that survive and thrive using digital marketing endeavours.