title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð²ÑÐ²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð½Ð° ÑÑÐ½ÐºÐµ Ð½Ð¾Ð²ÑÑ ÑÐ¾Ð²Ð°ÑÐ¾Ð²
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of measures for the introduction and promotion of new products on the market
Creators: name: ÐÐ°ÑÐµÐµÐ²Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð½Ð¾Ð²ÑÐ¹ ÑÐ¾Ð²Ð°Ñ
Ð²ÑÐ²Ð¾Ð´ Ð½Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ° Ð½Ð° ÑÑÐ½Ð¾Ðº
Ð¿Ð°Ð¾ Â«ÑÐ¾ÑÑÐµÐ»ÐµÐºÐ¾Ð¼Â»
Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹
ÑÐ¸ÑÐ¾ÐºÐ¾Ð¿Ð¾Ð»Ð¾ÑÐ½ÑÐ¹ Ð´Ð¾ÑÑÑÐ¿
Ð¸Ð½ÑÐµÑÐ°ÐºÑÐ¸Ð²Ð½Ð¾Ðµ ÑÐµÐ»ÐµÐ²Ð¸Ð´ÐµÐ½Ð¸Ðµ
Ð±ÐµÑÐ¿ÑÐ¾Ð²Ð¾Ð´Ð½Ð°Ñ ÑÐ²-Ð¿ÑÐ¸ÑÑÐ°Ð²ÐºÐ°
new product
launch of a new product on the market
pjsc ârostelecomâ
event program
broadband access
interactive tv
wireless set-top box

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð²ÑÐ²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð½Ð° ÑÑÐ½ÐºÐµ Ð½Ð¾Ð²ÑÑ ÑÐ¾Ð²Ð°ÑÐ¾Ð²Â».
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description: The subject of the graduate qualification work is âDevelopment of measures for the introduction and promotion of new products on the marketâ.
This work is devoted to the development of a program of measures for the introduction and promotion of a new product of PJSC âRostelecomâ â wireless Wi-Fi set-top boxes. During the research, the following tasks were solved.
1. Study of the stages of the development and output of a new product.
2. Study of PJSC âRostelecomâ and its characteristics.
3. Development of measures to bring a new product to the market.
4. Evaluating the effectiveness and risks of bringing a new product to the market.
The work was fulfilled on the premises of PJSC âRostelecomâ. In the course of the work, the characteristics of the company's activity in a competitive environment, economic characteristics and analysis of the sales structure were considered and conclusions were made about the need to introduce a new product to the market. 
The result of this work was the development of measures for the introduction and promotion of a new product on the market. There are consumer segments and sub-segments that have been developed for advertising events and available ways to purchase a new product. Sales plans have been drawn up for three scenarios. The effectiveness and expediency of these measures, as well as the risks, were evaluated. The economic effect and profitability of promotion are calculated.
Based on the research, it is concluded that the developed measures are necessary, since they allow us to fight for customers in the secondary market, which is so important for Internet providers.