title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐ¾Ð½Ð´Ð¸ÑÐµÑÑÐºÐ°Ñ ÑÐ°Ð±ÑÐ¸ÐºÐ° Â«ÐÐµÐ²Ð°Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of recommendations for improving the product promotion strategy (On the example of LLC "Neva Confectionery Factory")
Creators: name: ÐÐµÐºÑÐ°ÑÐ¾Ð²Ð°, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð¼Ð°ÑÐ¼ÐµÐ»Ð°Ð´ Ð½Ð° ÐºÐ°ÑÑÐ°Ð³Ð¸Ð½Ð°Ð½Ðµ
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ
Ð½Ð¾Ð²ÑÐ¹ ÑÐ¾Ð²Ð°Ñ
marmalade on carrageenan
promotion strategy
marketing tools
new goods

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description: The topic of the final qualifying work: Development of recommendations for improving the product promotion strategy (On the example of LLC "Neva Confectionery Factory") This work is devoted to the study of the promotion strategy of LLC "Neva Confectionery Factory" and the development of recommendations for improving the promotion strategy of the organization's product, marmalade on Carrageenan. Tasks that were solved during the study: 1. Analysis of the activities of the confectionery factory to promote their products. 2. Planning and preparation of an event to promote the organization's product, marmalade on Carrageenan. 3. Calculation of the budget of planned promotion activities 4. Forecast of the effectiveness of the proposed measures The work was carried out on the basis of LLC "Neva Confectionery Factory", where a significant part of the material was collected: the organizational structure of the enterprise, accounting statements for conducting a technical and economic analysis of the company's activities As a result, an analysis of the company's activities, an analysis of the market situation was carried out, the main characteristics of the new product were determined. Measures are proposed to improve the promotion strategy, in the form of marketing advertising, holding event marketing events and offering the use of new sales channels. The effectiveness of the proposed measures is calculated.