title: Ð¤Ð¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð½Ð°ÑÐºÐ¾ÐµÐ¼ÐºÐ¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ OOO Â«Tencent Holdings LimitedÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Formation of a high-tech enterprise development strategy (by the example of OOO Â«Tencent Holdings LimitedÂ»)
Creators: name: Ð§ÑÐ½Ñ Ð¡ÑÐ½Ð°Ð½Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·
PEST-Ð°Ð½Ð°Ð»Ð¸Ð·
Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð²
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ
financial analysis
SWOT analysis
PEST analysis
competitors analysis
competitive strategies
development strategy

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÐÐÐ Â« Tencent Holdings
Limited Â» Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð²ÑÑÑÑÐ¿Ð°ÐµÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² Ð¼ÐµÑÐ°Ð½Ð¸Ð·Ð¼Ð° ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð² Ð½Ð°ÑÐºÐ¾ÐµÐ¼ÐºÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÑÑ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ Ð½ÐµÑÑÐ°Ð±Ð¸Ð»ÑÐ½Ð¾ÑÑÐ¸.
ÐÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ â Ð¼ÐµÑÐ°Ð½Ð¸Ð·Ð¼ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸.
ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð² Ð¸ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÑÑÐ½ÐºÐ¾Ð² ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð±ÑÐ»Ð¸ Ð²ÑÐ´ÐµÐ»ÐµÐ½Ñ ÑÑÐ½Ð¾Ðº Ð±ÑÐ´ÑÑÐµÐ³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¸ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Â«TencentÂ».
Ð ÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð¼ÐµÑ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¸Ð²ÐµÐ´ÐµÑ Ðº Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÐ¸ÑÑÐ¾Ð¸Ì Ð¿ÑÐ¸Ð±ÑÐ»Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸.
ÐÑÐ»Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ Ð¼ÐµÑÑ Ð´Ð»Ñ Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ ÐºÐ°Ðº Ð¼Ð¾Ð¶Ð½Ð¾ Ð±Ð¾Ð»ÑÑÐµÐ³Ð¾ ÑÐ¸ÑÐ»Ð° Ð¿Ð¾ÑÑÐ¾ÑÐ½Ð½ÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð², Ð¸ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐ¼Ð¸ ÑÐ°ÐºÑÐ¾ÑÐ°Ð¼Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ ÑÐ»ÑÑÑÐ¸ÑÑ, ÑÐ²Ð»ÑÑÑÑÑ ÑÐ°ÑÑÐ¸ÑÐµÐ½Ð¸Ðµ ÑÑÐ½ÐºÐ°, ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¸ Ð¸ ÐºÐ°ÑÐµÑÑÐ²Ð¾ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ.
Ð­ÑÐ° ÑÑÐ°ÑÑÑ Ð¾Ð±ÑÐµÐ´Ð¸Ð½ÑÐµÑ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¸ Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ ÑÐ¾ ÑÑÑÐ°ÑÐµÐ³Ð¸ÐµÐ¹ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Tencent Ð´Ð»Ñ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð¸Ð¼ÐµÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð½ÑÐµ Ð¿ÑÐµÐ´Ð²Ð¸Ð´ÐµÐ½Ð¸Ðµ Ð¸ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¸. Ð­ÑÐ¾ Ð¿Ð¾Ð¼Ð¾Ð³Ð°ÐµÑ Ð¾Ð±ÐµÑÐ¿ÐµÑÐ¸ÑÑ Tencent ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ðµ ÑÑÐºÐ¾Ð²Ð¾Ð´ÑÑÐ²Ð¾ Ð´Ð»Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð±Ð¾Ð»ÐµÐµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð¹ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸.
description: The object of study is LLC Tencent Holdings Limited.
The aim of the work is the development of elements of the strategic planning mechanism in high-tech companies in conditions of instability.
The subject of the study is the mechanism of strategic planning for the development of the company.
Based on the analysis of competitors and major development markets, the market for future development and the Tencent corporate strategy were identified.
The implementation of measures to increase competitiveness will lead to an increase in the company's net profit.
Measures have been developed to attract as many regular customers as possible, and the main development factors that need to be improved are market expansion, technological innovation and quality of service.
This article combines Internet technology innovation with Tencent's development strategy for research that has certain foresight and innovation. This helps provide Tencent with theoretical guidance for developing a more effective corporate strategy.