title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð´Ð»Ñ ÑÐµÐºÐ»Ð°Ð¼Ñ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Design of a graphic concept for advertising a social project
Creators: name: ÐÐ¾Ð»Ð¾ÑÐ¾Ð²Ð°, ÐÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐ¹ ÑÐ¾Ð½Ð´
Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ°Ñ Ð´Ð¸Ð·Ð°Ð¹Ð½-ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ
ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
Ð¿Ð»Ð°ÐºÐ°ÑÑ
Ð²ÐµÐ±-ÑÐ°Ð¹Ñ
Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½Ð¾Ðµ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ
Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
social fund
graphic design concept
corporate identity
posters
website
mobile application
information products

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð´Ð¸Ð·Ð°Ð¹Ð½-ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð¸ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾-Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð´Ð»Ñ ÑÐ¾Ð½Ð´Ð° Ð¿Ð¾Ð¼Ð¾ÑÐ¸ Ð»ÑÐ´ÑÐ¼, Ð±Ð¾Ð»ÑÐ½ÑÐ¼ ÐÐ»ÑÑÐ³ÐµÐ¹Ð¼ÐµÑÐ¾Ð¼ Ð¸ Ð¸Ñ ÑÐµÐ¼ÑÑÐ¼ Â«ÐÐ»ÑÑÑÑÑÂ». ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð¸ÑÑÐ¾ÑÐ¸Ð¸ Ð²Ð¾Ð¿ÑÐ¾ÑÐ°, ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¸Ðµ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¾Ð² Ð¸ ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¾Ð±ÑÐ¸Ñ Ð²ÑÐ²Ð¾Ð´Ð¾Ð². 2. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð´Ð¸Ð·Ð°Ð¹Ð½-ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸, Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿ÑÐ¸ÐµÐ¼Ð°, ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ. 3. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾-Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð´Ð»Ñ ÑÐ¾Ð½Ð´Ð°. ÐÐ»Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð±ÑÐ»Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¸ÑÐ½ÑÐµ Ð·Ð°Ð¿Ð°Ð´Ð½ÑÐµ ÑÐ¾Ð½Ð´Ñ, ÑÐ¾Ð·Ð´Ð°Ð½Ñ ÑÑÐºÐ¸Ð·Ñ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ, ÑÐ´ÐµÐ»Ð°Ð½Ñ Ð°Ð²ÑÐ¾ÑÑÐºÐ¸Ðµ ÑÐ¾ÑÐ¾Ð³ÑÐ°ÑÐ¸Ð¸, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° Ð°Ð²ÑÐ¾ÑÑÐºÐ°Ñ Ð³ÑÐ°ÑÐ¸ÐºÐ°. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¿Ð¾Ð¸ÑÐºÐ¾Ð², Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð±ÑÐ»Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ Ð»Ð¾Ð³Ð¾ÑÐ¸Ð¿ ÑÐ¾Ð½Ð´Ð°, ÑÐ²ÐµÑÐ¾Ð²Ð°Ñ Ð³Ð°Ð¼Ð¼Ð°, ÑÐ½ÑÑÐ° ÑÑÐ¸Ð»Ð¸Ð·Ð¾Ð²Ð°Ð½Ð° Ð¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½Ð°Ñ Ð°Ð²ÑÐ¾ÑÑÐºÐ°Ñ Ð³ÑÐ°ÑÐ¸ÐºÐ°, ÑÐ´ÐµÐ»Ð°Ð½Ñ Ð°Ð²ÑÐ¾ÑÑÐºÐ¸Ðµ ÑÐ¾ÑÐ¾Ð³ÑÐ°ÑÐ¸Ð¸ Ð¿Ð¾ ÑÐµÐ¼Ðµ Ð¸ Ð¿Ð¾Ð´Ð¾Ð¿ÐµÑÐ½ÑÑ ÑÐ¾Ð½Ð´Ð°, Ð³Ð¾ÑÐ¾Ð´ÑÐºÐ¸Ðµ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐµ Ð¿Ð»Ð°ÐºÐ°ÑÑ ÑÐ¾Ð½Ð´Ð°, Ð²ÐµÐ±-Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ, ÑÐ°Ð¹Ñ ÑÐ¾Ð½Ð´Ð°, Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ Ð´Ð»Ñ Ð±Ð¾Ð»ÐµÑÑÐµÐ³Ð¾. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð° ÑÐ¾Ð·Ð´Ð°Ð½Ð° Ð·Ð°Ð¿Ð¾Ð¼Ð¸Ð½Ð°ÑÑÐ°ÑÑÑ, Ð¾ÑÐ²ÐµÑÐ°ÑÑÐ°Ñ Ð·Ð°Ð´Ð°ÑÐ°Ð¼ ÑÐ¾Ð½Ð´Ð° Ð¸ ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²ÑÑÑÐ°Ñ Ð¸Ð½ÑÐµÑÐµÑÐ°Ð¼ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ð´Ð¸Ð·Ð°Ð¹Ð½-ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ. Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ: Adobe Illustrator 2019, Adobe Photoshop 2019, Adobe After Effects 2019, Figma, 3ds Max 2016.
description: This work is devoted to the development of a graphic design concept and advertising and information products for the Alzrus fund for helping people with Alzheimer's and their families. Tasks that were solved during the study: 1. The study of the history of the issue, consideration of analogues and drawing up general conclusions. 2. Development of a graphic design concept, graphic reception, corporate identity elements. 3. Development of promotional and informational products for the fund. To develop the concept, similar Western funds were analyzed, sketches of corporate identity elements were created, author's photographs were taken, and author's graphics were developed. Based on searches, analysis and research, the foundationâs logo, colors, shots were developed, additional authorâs graphics were stylized and processed, authorâs photographs on the topic and wards of the foundation were made, city posters of the foundation, web application, foundation website, products for the sick. As a result, a memorable design concept was created that meets the objectives of the foundation and meets the interests of the target audience. In the course of the work, the following programs were used: Adobe Illustrator 2019, Adobe Photoshop 2019, Adobe After Effects 2019, Figma, 3ds Max 2016.