title: ÐÑÑÐ¾ÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð°ÑÐ¿ÐµÐºÑÑ Ð² ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ð¸ Ð¾Ð±Ð»Ð¸ÐºÐ° Ð³Ð¾ÑÐ¾Ð´Ð° Ð¿Ð¾ÑÑÐµÐ´ÑÑÐ²Ð¾Ð¼ Ð¿ÑÐ¾ÐµÐºÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð³Ð¾ÑÐ¾Ð´Ð° ÐÑÐ¾Ð½ÑÑÐ°Ð´ÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Historical aspects in the formation of the image of the city through the design of the corporate identity of the city of Kronstadt
Creators: name: ÐÐ°ÑÑÐºÐµÐ²Ð¸ÑÑÑÐµ, ÐÐ°ÑÐ°Ð»Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÐÑÐ¾Ð½ÑÑÐ°Ð´Ñ, Ð³Ð¾ÑÐ¾Ð´ (ÐÑÐ¾Ð½ÑÑÐ°Ð´ÑÑÐºÐ¸Ð¹ ÑÐ°Ð¹Ð¾Ð½ Ð³Ð¾ÑÐ¾Ð´Ð° Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°)
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð³Ð¾ÑÐ¾Ð´Ð°
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð½Ð°Ð²Ð¸Ð³Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ
Ð´Ð¸Ð·Ð°Ð¹Ð½-âÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ Ð¾Ð±Ð»Ð¸ÐºÐ°
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¸Ð»Ð»ÑÑÑÑÐ°ÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°
Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð´Ð¸Ð·Ð°Ð¹Ð½
ÐºÐ¾Ð»Ð¾ÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ðµ ÑÐµÑÐµÐ½Ð¸Ðµ
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¸ÐºÐ¾Ð½Ð¾Ðº
Ð²Ð¸Ð´ÐµÐ¾-Ð¿ÑÐµÐ·ÐµÐ½ÑÐ°ÑÐ¸Ñ
city brand design including navigation system design conception
creation of illustration material
graphic design
Ñolor Ñoncept
icon design
video-presentation

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸ÑÑÐ¾ÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ Ð³Ð¾ÑÐ¾Ð´Ð° Ð¸ ÑÐ²ÑÐ·Ð¸ ÑÑÐ¸Ñ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² Ñ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ð¼Ð¸ Ð¸ Ð³ÐµÑÐ°Ð»ÑÐ´Ð¸ÑÐµÑÐºÐ¸Ð¼Ð¸. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. Ð¡Ð±Ð¾Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð¾ Ð³Ð¾ÑÐ¾Ð´Ðµ, Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ Ð¸ÑÑÐ¾Ð´Ð½ÑÑ Ð´Ð°Ð½Ð½ÑÑ Ð¸ Ð²Ð½Ð¸Ð¼Ð°ÑÐµÐ»ÑÐ½ÑÐ¹ ÑÐ°Ð·Ð±Ð¾Ñ Ð¸ÑÑÐ¾ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð·Ð½Ð°ÑÐµÐ½Ð¸Ñ Ð³Ð¾ÑÐ¾Ð´Ð°. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð³ÐµÑÐ°Ð»ÑÐ´Ð¸ÐºÐ¸ Ð¸ ÑÐ¸Ð¼Ð²Ð¾Ð»Ð¸ÐºÐ¸ ÑÐ¼Ð±Ð»ÐµÐ¼Ñ, Ð³ÐµÑÐ±Ð°. 2. ÐÐ½Ð°Ð»Ð¸Ð· ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÑ ÑÑÐ¸Ð»ÐµÐ¹ Ð³Ð¾ÑÐ¾Ð´Ð¾Ð² Ð¸ Ð½Ð°Ð²Ð¸Ð³Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ ÑÐ¸ÑÑÐµÐ¼, ÐºÐ°ÑÑ. ÐÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ Ð¸ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð²ÑÐ²Ð¾Ð´Ð¾Ð². 3. ÐÐ°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ, Ð°Ð½ÐºÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½ÑÑ Ð´Ð°Ð½Ð½ÑÑ Ð´Ð¸Ð·Ð°Ð¹Ð½-Ð¿ÑÐ¾ÐµÐºÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¿Ð¾ ÑÐ°Ð·Ð½ÑÐ¼ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸ÑÐ¼: ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ Ð¸ Ð½Ð°Ð²Ð¸Ð³Ð°ÑÐ¸Ñ. 4. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð¸Ð·Ð°Ð¹Ð½Ð°, Ð¿ÑÐµÐ·ÐµÐ½ÑÐ°ÑÐ¸Ñ, Ð¿ÐµÑÐ°ÑÑ Ð¿Ð¾Ð»Ð¸Ð³ÑÐ°ÑÐ¸Ð¸. ÐÑÐ»Ð° Ð²ÑÑÐ²Ð»ÐµÐ½Ð° ÑÑÑÐ½Ð¾ÑÑÑ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð° Ðº ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð´Ð¸Ð·Ð°Ð¹Ð½ÐµÑÑÐºÐ¾Ð¹ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° Ð³Ð¾ÑÐ¾Ð´Ð° Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÑÐ¾Ð½ÑÑÐ°Ð´ÑÐ°. ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð³ÑÐ°ÑÐ¸ÐºÐ¸ Ð¸ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼ PS, Ai, Ae Ð¸ W. ÐÐ°Ð½Ñ Ð¾Ð±ÑÐ¸Ðµ Ð¿Ð¾Ð½ÑÑÐ¸Ñ Ð¸ ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ñ ÑÐ°Ð·Ð½ÑÑ ÑÑÐ°Ð¿Ð¾Ð² ÑÐ°Ð±Ð¾Ñ. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð°Ð½Ð°Ð»Ð¾Ð³Ð¾Ð². Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð¾ ÐºÐ¾Ð½ÐºÑÐµÑÐ½Ð¾Ðµ Ð´Ð¸Ð·Ð°Ð¹Ð½ÐµÑÑÐºÐ¾Ðµ ÑÐµÑÐµÐ½Ð¸Ðµ Ñ Ð³Ð¾ÑÐ¾Ð²ÑÐ¼ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸ÐµÐ¼ Ð¿Ð¾ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸, Ð±ÑÐ»Ð¸ ÑÐ´ÐµÐ»Ð°Ð½Ñ Ð²ÑÐ²Ð¾Ð´Ñ Ð¾ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ð¸ Ð² Ð´Ð¸Ð·Ð°Ð¹Ð½Ðµ.
description: The given work is devoted to studying of the approach to creation of a City design concept. The research set the following goals: 1. Collecting information about the city, studying the source data and carefully analyzing the historical significance of the city. Study of heraldry and symbolism of the emblem, coat of arms. 2. Analysis of corporate styles of cities and navigation systems, maps. Identification of features and formation of conclusions. 3. Marketing research, questioning. Based on the data obtained, design engineering in different directions: corporate identity and navigation. 4. Design development, presentation, printing of polygraphy. Using of unique graphic and programms Ps, Ai, Ae, W. The general concepts and classification of work parts are given. The analysis of analogs is lead. The essence of the approach to the creation of the design concept of the city's corporate brand was revealed on the example of Kronstadt. Using graphics and programs: PS, Ai, Ae Ð¸ W. General concepts and classification of different stages of work are given. The analysis of analogs is carried out. As a result of the work, Ñoncrete design realization by offering to the government pf Kronstadt.