title: ÐÐ»Ð¸ÑÐ½Ð¸Ðµ ÑÐºÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ñ Ð¸ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ Ð¸Ð½Ð¸ÑÐ¸Ð°ÑÐ¸Ð² ESG Ð½Ð° ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½ÐµÑÑÐµÐ³Ð°Ð·Ð¾Ð²Ð¾Ð³Ð¾ ÑÐµÐºÑÐ¾ÑÐ° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Â«ÐÐÐ ÐÐ°Ð·Ð¿ÑÐ¾Ð¼ Ð½ÐµÑÑÑ ÑÐµÐ»ÑÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: The impact of ESG environmental and social initiatives on the formation of strategic communications of an oil and gas sector enterprise (on the example of Gazprom Neft Shelf LLC)
Creators: name: ÐÐ¾ÑÐ±Ð°Ð½, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾Ðµ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ
ESG
Ð¸Ð¼Ð¸Ð´Ð¶
ÑÐµÐ¿ÑÑÐ°ÑÐ¸Ñ
ÑÐ¸ÑÐºÐ¸
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ñ
Ð½ÐµÑÑÐµÐ³Ð°Ð·Ð¾Ð²Ð°Ñ Ð¾ÑÑÐ°ÑÐ»Ñ
ÑÐºÐ¾Ð»Ð¾Ð³Ð¸Ñ
sustainable development
image
transformation
risks
strategy
communication
oil and gas industry
ecology

description: ÐÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¸ÑÑÐ»ÐµÐ´ÑÐµÑ Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ ÑÐºÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ñ Ð¸ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ Ð¸Ð½Ð¸ÑÐ¸Ð°ÑÐ¸Ð² ESG Ð½Ð° ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½ÐµÑÑÐµÐ³Ð°Ð·Ð¾Ð²Ð¾Ð³Ð¾ ÑÐµÐºÑÐ¾ÑÐ° Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐ°Ð·Ð¿ÑÐ¾Ð¼ Ð½ÐµÑÑÑ ÑÐµÐ»ÑÑÂ». ESG-Ð¿Ð¾Ð²ÐµÑÑÐºÐ° Ð°ÐºÑÑÐ°Ð»ÑÐ½Ð° Ð´Ð»Ñ ÐºÐ°Ð¶Ð´Ð¾Ð¹ ÑÑÑÐ°Ð½Ñ Ð¼Ð¸ÑÐ° ÐºÐ°Ðº Ð¾ÑÐ²ÐµÑ Ð½Ð° ÑÐ³ÑÐ¾Ð·Ñ Ð¿ÑÐ¸ÑÐ¾Ð´Ñ Ð¸ Ð¾Ð±ÑÐµÑÑÐ²Ð° Ð´Ð»Ñ Ð´Ð¾Ð»Ð³Ð¾ÑÑÐ¾ÑÐ½Ð¾Ð³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ. Ð¥Ð¾ÑÑ ÑÐµÐºÑÑÐ°Ñ Ð¼Ð¾Ð´ÐµÐ»Ñ ESG ÑÐ¾Ð·Ð´Ð°Ð½Ð°, ÑÑÐ¾Ð±Ñ Ð¿Ð¾Ð¼Ð¾ÑÑ Ð¸Ð½Ð²ÐµÑÑÐ¾ÑÐ°Ð¼ Ð²ÐºÐ»Ð°Ð´ÑÐ²Ð°ÑÑ ÑÑÐµÐ´ÑÑÐ²Ð° Ð² ÑÑÑÐ¾Ð¹ÑÐ¸Ð²ÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, ÑÐµÐ³Ð¾Ð´Ð½Ñ Ð¼Ð¾Ð´ÐµÐ»Ñ Ð¿ÑÐµÐ´Ð¿Ð¾Ð»Ð°Ð³Ð°ÐµÑ Ð¾ÑÐ²ÐµÑÐµÐ½Ð¸Ðµ Ð¼Ð°ÑÑÑÐ°Ð±Ð½ÑÑ Ð²Ð¾Ð¿ÑÐ¾ÑÐ¾Ð² Ð¾Ð±ÑÐµÑÑÐ²Ð° Ð¾ Ð²Ð¾Ð·Ð´ÐµÐ¹ÑÑÐ²Ð¸Ð¸ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð½Ð° Ð±Ð»Ð°Ð³Ð¾Ð¿Ð¾Ð»ÑÑÐ¸Ðµ Ð±ÑÐ´ÑÑÐ¸Ñ Ð¿Ð¾ÐºÐ¾Ð»ÐµÐ½Ð¸Ð¹. ÐÐ¾ÑÑÐ¾Ð¼Ñ ÑÐµÐ»Ð¸ ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾Ð³Ð¾ ÑÐ¾ÑÑÐ° Ð±Ð¾Ð»ÑÑÐµ Ð½Ðµ ÑÐ²Ð»ÑÑÑÑÑ Ð¿ÑÐ¾ÑÑÐ¾ Ð²ÐµÐºÑÐ¾ÑÐ¾Ð¼ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ, Ð¾Ð±Ð»ÐµÐ³ÑÐ°ÑÑÐ¸Ð¼ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑÐ°, Ð° ÑÑÐ°Ð½Ð¾Ð²ÑÑÑÑ ÑÐ½Ð¸Ð²ÐµÑÑÐ°Ð»ÑÐ½ÑÐ¼ ÑÐ·ÑÐºÐ¾Ð¼ Ð¾Ð±ÑÐµÐ½Ð¸Ñ Ð´Ð»Ñ Ð¾ÑÐºÑÑÑÐ¾Ð³Ð¾ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ Ñ Ð·Ð°Ð¸Ð½ÑÐµÑÐµÑÐ¾Ð²Ð°Ð½Ð½ÑÐ¼Ð¸ ÑÑÐ¾ÑÐ¾Ð½Ð°Ð¼Ð¸, ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÑÑÑÐµÐ¼ÑÑÑÑ ÑÐ¾ÐºÑÐ°ÑÐ¸ÑÑ ÑÐµÐ¿ÑÑÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐ¸ÑÐºÐ¸, Ð²Ð¾Ð·Ð½Ð¸ÐºÐ°ÑÑÐ¸Ðµ Ð¸Ð·-Ð·Ð° Ð¿Ð°ÑÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð² Ð´Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ð¸ Ð´Ð¾ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð¾ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²Ð¸Ð¸ Ñ ESG-ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸ÑÐ¼Ð¸. Ð ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð·Ð°Ð´Ð°ÑÐ¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ñ Ð°ÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÐ¸ ESG-Ð¿Ð¾Ð²ÐµÑÑÐºÐ¸ Ð´Ð»Ñ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ°; Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ Ð²Ð½ÐµÑÐ½ÐµÐ¹ ÑÑÐµÐ´Ñ Ð½ÐµÑÑÐµÐ³Ð°Ð·Ð¾Ð²Ð¾Ð¹ Ð¾ÑÑÐ°ÑÐ»Ð¸; Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð¿Ð¾ ÑÑÐ°Ð½ÑÐ»ÑÑÐ¸Ð¸ ESG-Ð¿Ð¾Ð²ÐµÑÑÐºÐ¸ Ð² Ð¼ÐµÐ´Ð¸Ð°Ð¿Ð¾Ð»Ðµ, ÐºÐ°Ðº ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÑÐ¾ÑÐ¼Ð¸ÑÑÑÑ Ð¾Ð±ÑÐ°Ð· Â«ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾ÑÑÐ¸Â»; Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð² Â«ÐÐ°Ð·Ð¿ÑÐ¾Ð¼ Ð½ÐµÑÑÑ ÑÐµÐ»ÑÑÂ»; ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¸ Ð¾ÑÐµÐ½ÐºÐ¸ ÐµÐ³Ð¾ Ð¾Ð¶Ð¸Ð´Ð°ÐµÐ¼Ð¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸. Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ Ð½Ð°ÑÑÐ½ÑÑ ÑÑÐ°ÑÐµÐ¹, Ð¼Ð¾Ð½Ð¾Ð³ÑÐ°ÑÐ¸Ð¹ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½ÑÑ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÑ Ð°Ð²ÑÐ¾ÑÐ¾Ð² Ð¿Ð¾ ÑÐµÐ¼Ðµ ESG, Ð¾ÑÑÑÑÐ¾Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð¸ Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð°Ð³ÐµÐ½ÑÑÑÐ², Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐµÑÑÑÑÐ¾Ð² Ð¸ ÐºÐ¾Ð¼Ð¿ÑÑÑÐµÑÐ½Ð¾Ð¹ ÑÐ¿ÑÐ°Ð²Ð¾ÑÐ½Ð¾-Ð¿ÑÐ°Ð²Ð¾Ð²Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ» ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¿ÑÐ¾ÐµÐºÑ Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«ÐÐ°Ð·Ð¿ÑÐ¾Ð¼ Ð½ÐµÑÑÑ ÑÐµÐ»ÑÑÂ» Ð¸ Ð¿ÐµÑÐµÐ´Ð°Ð½ ÑÑÐºÐ¾Ð²Ð¾Ð´Ð¸ÑÐµÐ»Ñ Ð¾ÑÐ´ÐµÐ»Ð°.
description: The topic of the final qualifying work is "The impact of ESG environmen-tal and social initiatives on the formation of strategic communications of an oil and gas sector enterprise (on the example of Gazprom Neft Shelf LLC)". The ESG agenda is relevant for every country in the world, and Russia is not an exception. Although the current ESG model was created to help investors invest in sustainable companies, currently the model involves highlighting global issues of society, as well as what measures the company takes for the well-being of future generations. That is why the Sustainable Development Goals are no longer just a vector of development that facilitates the creation of a business but become a universal language of communication for open interaction with stake-holders, since companies are beginning to understand that most reputational risks arise from passivity in bringing them to their target audience. During the research, the following tasks were solved: identifying the rele-vance of the ESG agenda for domestic business; studying the external environ-ment of the oil and gas industry; how companies broadcast the ESG agenda in the media field; how companies form the image of "sustainability"; analysis of Gazprom Neft Shelf communication projects; development of a communication project and evaluation of its effectiveness. The work was carried out based on scientific articles, monographs of do-mestic and foreign authors on the topic of ESG, Internet resources and computer legal system. As a result, a communication project was developed for Gazprom Neft Shelf and handed over to the head of the department.â