title: Ð¡Ð¾ÐºÑÐ°ÑÐµÐ½Ð¸Ðµ ÑÑÐ¾ÐºÐ¾Ð² ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿Ð¸Ð»Ð¾ÑÐ½ÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð² Ð² ÐÐÐ "ÐÐµÐ½ÑÐ°" Ð·Ð° ÑÑÐµÑ ÑÐ¾ÑÐ¼Ð°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÑÐ°Ð¿Ð° Ð¸Ð½Ð¸ÑÐ¸Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Reduction of the terms of implementation of pilot projects in Lenta LLC due to the formalization of the project initiation stage
Creators: name: Ð¤Ð°ÑÐ¸ÐºÐ¾Ð²Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
ÑÐ¸ÑÐµÐ¹Ð»
Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
Ð¿Ð¸Ð»Ð¾ÑÐ½ÑÐ¹ Ð¿ÑÐ¾ÐµÐºÑ
ÑÑÐ°Ð¿ Ð¸Ð½Ð¸ÑÐ¸Ð°ÑÐ¸Ð¸
ÑÑÑÐ°Ð² Ð¿ÑÐ¾ÐµÐºÑÐ°
ÑÐ¾ÑÐ¼Ð°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ
ÑÐ»ÑÑÑÐ°ÑÑÐ°Ñ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ñ
ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾ÐµÐºÑÐ°Ð¼Ð¸
retail
retail trade
innovative activity
pilot project
initiation stage
project charter
formalization
improving innovation
project management

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description: In the work, an analytical review of literary sources on the topic "Organization of the initiation stage in innovation activity" was carried out. The existing structure of the work of employees at the initiation stage at Lenta LLC was studied, and various approaches to organizing this stage in working with government agencies, the Okrug retail company and when applying for the competition of the Start Innovation Promotion Fund were considered. Based on the data obtained, difficult places were identified when working with pilot projects at the Lenta company. A set of measures to improve the existing system is proposed. A questionnaire of customers, a questionnaire of suppliers / performers have been developed. A project classification was selected and defined, from which a flexible project charter model was created. For better adaptation of products, the company developed a system of employee adaptation. A logical framework approach was applied, which consisted of an analysis of stakeholders, an analysis of the problems and goals of the project, and the development of a logical framework matrix. A plan for the implementation of the project and a plan for financial and economic costs were drawn up. A risk analysis was carried out. The created products were tested on real pilot projects of Lenta LLC. The results of the implementation were positive: the implementation time of the initiation stage was reduced by 10%, and the quality of the output product improved. At the moment, the results of the work are used to manage pilot projects at Lenta LLC.