title: ÐÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÑÑÐ´Ð¸Ð¸ ÑÑÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½Ñ Ð½Ð° ÑÑÐ½ÐºÐµ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ ÐºÑÐ°ÑÐ¾ÑÑ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Promotion of the aesthetic medicine studio in the beauty industry market
Creators: name: ÐÐ°Ð»ÑÐµÐ²Ð°, Ð¡Ð¾ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÑÑÑÐµÑÐ¸ÑÐµÑÐºÐ°Ñ Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½Ð°
Ð¸Ð½Ð´ÑÑÑÑÐ¸Ñ ÐºÑÐ°ÑÐ¾ÑÑ
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
ÐºÐ»Ð¸Ð½Ð¸ÐºÐ°
ÐÐÐ "ÐÐ»Ð°Ð´ÐºÐ¾Ðµ Ð´ÐµÐ»Ð¾"
promotion
aesthetic medicine
beauty industry
communication activities. advertising
internet communications
social network
clinic. LSS "Smooth business"

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ð¸ÑÑÐ»ÐµÐ´ÑÐµÑÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð° Ð¾Ð¿ÑÐ¸Ð¼Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÑÐ´Ð¸Ð¸ ÑÑÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½Ñ Ð½Ð° ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ ÐºÑÐ°ÑÐ¾ÑÑ. Ð ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð¾Ð±ÑÐµÐºÑÐ° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð° Ð²ÑÐ±ÑÐ°Ð½Ð° ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÑÑÑÐ´Ð¸Ð¸ ÑÑÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½Ñ Â«ÐÐ»Ð°Ð´ÐºÐ¾Ðµ Ð´ÐµÐ»Ð¾Â». ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÑÑÐ´Ð¸Ð¸ ÑÑÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½Ñ Â«ÐÐ»Ð°Ð´ÐºÐ¾Ðµ Ð´ÐµÐ»Ð¾Â» Ð½Ð° ÑÑÐ½ÐºÐµ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°. Ð¦ÐµÐ»ÑÑ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ°Â  Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐÐÐ Â«ÐÐ»Ð°Ð´ÐºÐ¾Ðµ Ð´ÐµÐ»Ð¾Â» Ð½Ð° ÑÑÐ½ÐºÐµ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°. Ð Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ ÑÑÐ´ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹, Ð² ÑÐ¾Ð¼ ÑÐ¸ÑÐ»Ðµ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð°Ð½ÐºÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð´ÐµÐ¹ÑÑÐ²ÑÑÑÐ¸Ñ Ð¸ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð², SWOT-Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð±Ð¸Ð·Ð½ÐµÑÐ°, Ð ÑÐ°Ð¼ÐºÐ°Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð°ÑÐ¿ÐµÐºÑÑ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ ÐºÑÐ°ÑÐ¾ÑÑ, Ð²ÐºÐ»ÑÑÐ°Ñ ÑÐµÐºÑÑÐ¸Ðµ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ Ð¸ Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð² Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸ÑÑ. ÐÑÑÐ¾Ð´Ñ Ð¸Ð· ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð±ÑÐ» ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿ÑÐ¾ÐµÐºÑ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ð´Ð»Ñ ÐÐÐ Â«ÐÐ»Ð°Ð´ÐºÐ¾Ðµ Ð´ÐµÐ»Ð¾Â».
description: In this work, the problem of optimal promotion of the aesthetic medicine studio in the modern market of the beauty industry is investigated. The communication activity of the studio of aesthetic medicine "Smooth case" was chosen as the object of research. The subject of the study is the PR promotion of the studio of aesthetic medicine "Smooth business" in the market of St. Petersburg. The purpose of this work is to develop a project of Internet promotion of LLC "Smooth Business" in the market of St. Petersburg. In the practical part, a number of studies were conducted, including an online survey of current and potential customers, a SWOT analysis of business communications, the main aspects of the beauty industry, including current trends and changes in consumer preferences, were considered as part of the study. Based on the research results, an Internet communication project was developed for LLC "Smooth Business".