title: Research of methods of searching for the target audience and their involvement in mobile applications
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð¿Ð¾Ð¸ÑÐºÐ° ÑÐµÐ»ÐµÐ²ÑÑ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¹ Ð¸ Ð¸Ñ Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ Ð² Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½ÑÐµ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ
Creators: name: Sladkevich, Mikhail
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2018
Subjects: Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½Ð¾Ðµ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ
Ð¿Ð¾Ð¸ÑÐº ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸
Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ðµ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸

description: This master's thesis is devoted to methods of searching for target audiences, their involvement in mobile applications and assessing the effectiveness of this activity. The object of the study are the targeting audiences of mobile applications and their impact on marketing activities. The types and categories of mobile applications are discussed in details, as well as the methods for their development. Defined possible methods of promoting mobile applications. According to activity of mobile marketing company ââAd4topââ, highlighted the main mobile applications with which the company cooperates and the results of analysis of target audiences of these applications. In the practical part introduced methods of searching for quality target audiences, as well as methods you can use to attract these audiences to mobile application. In the end, with the example of e-commerce applications "Joom", methods were practically implemented and determined their specific impact on various performance indicators. As a result of the work, was determined efficiency of methods of searching for target audience and their attraction to the mobile application. And also the efficiency of implementation of each of the methods was evaluated.
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