title: Ð¡Ð¿ÐµÑÐ¸ÑÐ¸ÐºÐ° ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ñ ÐµÑÑÐµÐ³Ð¾Ð² Ð² ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð¼ Ð¼ÐµÐ´Ð¸Ð°Ð´Ð¸ÑÐºÑÑÑÐµ (Ð½Ð° Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ðµ Ð°Ð½Ð³Ð»Ð¾- Ð¸ ÑÑÑÑÐºÐ¾ÑÐ·ÑÑÐ½Ð¾Ð¹ Ð¼ÐµÐ´Ð¸Ð°ÑÐµÑÐ¸)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Specifics of the functioning of hashtags in modern media discourse (based on the material of English and Russian media speech)
Creators: name: ÐÐ¸Ð³Ð½Ð°Ð»Ñ, ÐÐ¾Ð»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ñ ÐµÑÑÐµÐ³
Ð¼ÐµÐ´Ð¸Ð°Ð´Ð¸ÑÐºÑÑÑ
Ð¼ÐµÐ´Ð¸Ð°Ð»Ð¸Ð½Ð³Ð²Ð¸ÑÑÐ¸ÐºÐ°
Ð¼ÐµÐ´Ð¸Ð°ÑÐµÐºÑÑ
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
Ð¼ÐµÐ´Ð¸Ð°Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ð¾
ÑÑÑÑÐºÑÑÑÐ½Ð¾-ÑÐµÐ¼Ð°Ð½ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð·
hashtag
media discourse
media linguistics
media text
social networks
media space
structural and semantic analysis

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description: The given work is devoted to studying specifics of the functioning of hashtags in the modern media discourse. The research set the following goals: 1) studying the key concepts of modern media linguistics; 2) analyzing the theoretical basis and specifics of the modern media discourse; 3) studying the hashtag status in the media discourse; 4) analyzing the structure and semantics of hashtag functioning; 5) conducting a comparative analysis of the use of hashtags in the Russian-speaking and English-speaking media space; 6) studying the manipulative potential of hashtags in the context of metafunctions. The work was fulfilled on the materials of the social media platforms Twitter and Instagram as well as search and ranking tools for hashtags. The research included the following methods: analysis, classification, comparison, description, systematization. The study resulted into using for lectures and seminars on the stylistics of English and Russian languages. The research materials will be useful for students of philological fields of study to deepen their knowledge about the specifics of Internet communication.