title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ Ð±ÑÐµÐ½Ð´Ð¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÐ¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÐµÑÐ²Ð¸ÑÐ° Ð¸ Ð³Ð¾ÑÑÐµÐ¿ÑÐ¸Ð¸Ð¼ÑÑÐ²Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Developing and implementing branded products for service and hospitality enterprises
Creators: name: ÐÐ¸ÑÐµÐµÐ²Ð°, ÐÐ°ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
Ð±ÑÐµÐ½Ð´Ð¸ÑÐ¾Ð²Ð°Ð½Ð½Ð°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
ÑÑÐ²ÐµÐ½Ð¸ÑÐ½Ð°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
ÑÐµÐºÐ»Ð°Ð¼Ð°
PR
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÑ
ÑÑÐµÐ¹ÐºÑ Ð¾Ð»Ð´ÐµÑÑ
Ð±Ð°Ñ
Ð±ÑÐ´Ð¶ÐµÑ
Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÐµÑÐ²Ð¸ÑÐ° Ð¸ Ð³Ð¾ÑÑÐµÐ¿ÑÐ¸Ð¸Ð¼ÑÑÐ²Ð°
Ð´Ð¸Ð·Ð°Ð¹Ð½
Ð±ÑÐ¸Ñ
corporate identity
branded products
souvenirs
advertising
competitors
stakeholders
bar
budgeting
service and hospitality enterprises
design
brief

description: ÐÐ°Ð½Ð½Ð¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð´Ð»Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ ÑÐµÑÐ²Ð¸ÑÐ° Ð¸ Ð³Ð¾ÑÑÐµÐ¿ÑÐ¸Ð¸Ð¼ÑÑÐ²Ð°, Ð¸ ÑÐ¾ÐºÑÑÐ¸ÑÑÐµÑÑÑ Ð½Ð° ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ð¸ Ð¸ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ ÐµÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð´Ð»Ñ Ð³Ð°ÑÑÑÐ¾-Ð±Ð°ÑÐ° Ñ Ð¾Ð³ÑÐ°Ð½Ð¸ÑÐµÐ½Ð½ÑÐ¼ Ð±ÑÐ´Ð¶ÐµÑÐ¾Ð¼. Ð Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¾ Ð³Ð»ÑÐ±Ð¾ÐºÐ¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ° Ð±Ð°ÑÐ¾Ð² Ð² Ð³Ð¾ÑÐ¾Ð´Ðµ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³, Ð Ð¾ÑÑÐ¸Ñ. ÐÑÐ¾Ð²ÐµÐ´ÑÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸Ì Ð³Ð°ÑÑÑÐ¾-Ð±Ð°ÑÐ° Â«Ð¥Ð¾ÑÐ¾ÑÐ¸Ð¹ Ð¿Ð¾Ð²Ð¾Ð´Â», Ð¸Ð·ÑÑÐµÐ½Ñ ÑÐ¿Ð¾ÑÐ¾Ð±Ñ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð´Ð»Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ. ÐÐ¾ÑÐµÑÐ¸ÑÐµÐ»ÑÐ¼ Ð¸ ÑÐ°Ð±Ð¾ÑÐ½Ð¸ÐºÐ°Ð¼ Ð³Ð°ÑÑÑÐ¾-Ð±Ð°ÑÐ° Â«Ð¥Ð¾ÑÐ¾ÑÐ¸Ð¹ Ð¿Ð¾Ð²Ð¾Ð´Â» Ð±ÑÐ»Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ð²Ð¾Ð¿ÑÐ¾ÑÐ½Ð¸ÐºÐ¸, Ð¾ÑÐ²ÐµÑÑ Ð½Ð° ÐºÐ¾ÑÐ¾ÑÑÐµ Ð±ÑÐ»Ð¸ Ð¸Ð·ÑÑÐµÐ½Ñ Ð² Ð¿ÑÐ¾ÑÐµÑÑÐµ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ Ð»Ð¸Ð½ÐµÐ¹ÐºÐ¸ Ð±ÑÐµÐ½Ð´Ð¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð±Ð°ÑÐ°. Ð Ð´Ð°Ð½Ð½Ð¾Ð¸Ì ÑÐ°Ð±Ð¾ÑÐµ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ñ Ð²ÑÐµ ÑÑÐ°Ð¿Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸, Ð¾Ð±ÑÐ¸Ðµ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð¸ ÐºÐ¾Ð½ÐµÑÐ½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð´Ð»Ñ Ð³Ð°ÑÑÑÐ¾-Ð±Ð°ÑÐ° Â«Ð¥Ð¾ÑÐ¾ÑÐ¸Ð¹ Ð¿Ð¾Ð²Ð¾Ð´Â».Â 
description: This study considers the problem of developing and implementing branded products for service and hospitality enterprises, and focuses on the creation and recommendations for its implementation for a bar with a limited budget. In the final qualifying work, an in-depth study of corporate identity and a competitive analysis of the bar market in the city of St. Petersburg, Russia was carried out. An analysis of the communications of the gastro-bar "Horoshyi povod" was carried out, ways of creating and implementing branded products for a public catering enterprise were studied. Questionnaires were offered to visitors and employees of the Good Reason gastro-bar, the answers to which were studied in the process of creating a trade line of the bars branded products. This paper presents all stages of development, general concepts and final results of creating branded products for the "Horoshyi povod" gastro-bar.