title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¸Ð·Ð±Ð¸Ð½Ð³Ð° Ð½Ð° Ð±Ð°Ð·Ðµ ÑÑÐ½Ð¾Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿Ð°ÑÐºÐ° Ð´ÐµÑÐµÐ²ÑÐ½Ð½Ð¾Ð³Ð¾ Ð·Ð¾Ð´ÑÐµÑÑÐ²Ð° Ð¡ÐµÐ²ÐµÑÐ¾-ÐÐ°Ð¿Ð°Ð´Ð° Ð Ð¾ÑÑÐ¸Ð¸ Â«ÐÐ¾Ð³Ð¾ÑÐ»Ð¾Ð²ÐºÐ°Â»
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of the izbing project on the basis of the Bogoslovka ethnographic park of wooden architecture of the North-West of Russia
Creators: name: Ð¡ÐµÐ¼ÑÐ½Ð¾Ð²Ð°, ÐÐ°Ð»ÐµÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
ÑÑÐ½Ð¾Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ ÑÑÑÐ¸Ð·Ð¼
Ð¸Ð·Ð±Ð¸Ð½Ð³
hotel business
business planning
ethnographic tourism
izbing

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»Ð° ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸Ð¸ Ð­ÑÐ½Ð¾Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿Ð°ÑÐºÐ° Ð´ÐµÑÐµÐ²ÑÐ½Ð½Ð¾Ð³Ð¾ Ð·Ð¾Ð´ÑÐµÑÑÐ²Ð° Ð¡ÐµÐ²ÐµÑÐ¾-ÐÐ°Ð¿Ð°Ð´Ð° Ð Ð¾ÑÑÐ¸Ð¸ Â«ÐÐ¾Ð³Ð¾ÑÐ»Ð¾Ð²ÐºÐ°Â» Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ ÐµÐ³Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ. Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÐ·ÑÑÐ¸ÑÑ Ð¿Ð¾Ð½ÑÑÐ¸Ðµ Ð¸Ð·Ð±Ð¸Ð½Ð³Ð°, Ð¸ÑÑÐ¾ÑÐ¸Ñ ÐµÐ³Ð¾ Ð¿ÑÐ¾Ð¸ÑÑÐ¾Ð¶Ð´ÐµÐ½Ð¸Ñ, Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð°ÑÐ¿ÐµÐºÑÑ Ð¸ Ð¾Ð¿ÑÑ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð² Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð¹ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ Ð Ð¾ÑÑÐ¸Ð¸. 2. ÐÐ·ÑÑÐ¸ÑÑ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ñ ÑÑÐ½Ð¾Ð³ÑÐ°ÑÐ¸ÑÐµcÐºÐ¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð° Ð½Ð° ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸Ð¸ Ð Ð¾ÑÑÐ¸Ð¸. 3. Ð¡Ð¾ÑÑÐ°Ð²Ð¸ÑÑ Ð¾Ð±ÑÑÑ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÑ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÑÐ½Ð¾Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿Ð°ÑÐºÐ° Ð´ÐµÑÐµÐ²ÑÐ½Ð½Ð¾Ð³Ð¾ Ð·Ð¾Ð´ÑÐµÑÑÐ²Ð° Ð¡ÐµÐ²ÐµÑÐ¾-ÐÐ°Ð¿Ð°Ð´Ð° Ð Ð¾ÑÑÐ¸Ð¸ Â«ÐÐ¾Ð³Ð¾ÑÐ»Ð¾Ð²ÐºÐ°Â». 4. ÐÑÐ¾Ð²ÐµÑÑÐ¸ Ð¾ÑÐµÐ½ÐºÑ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»Ð° ÑÑÐ½Ð¾Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿Ð°ÑÐºÐ° Ð´ÐµÑÐµÐ²ÑÐ½Ð½Ð¾Ð³Ð¾ Ð·Ð¾Ð´ÑÐµÑÑÐ²Ð° Â«ÐÐ¾Ð³Ð¾ÑÐ»Ð¾Ð²ÐºÐ°Â». 5. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¿ÑÐ¸Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸Ð¸ ÑÑÐ½Ð¾Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿Ð°ÑÐºÐ° â ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¸Ð·Ð±Ð¸Ð½Ð³Ð° Ð½Ð° Ð±Ð°Ð·Ðµ ÑÑÐ½Ð¾Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿Ð°ÑÐºÐ° Ð´ÐµÑÐµÐ²ÑÐ½Ð½Ð¾Ð³Ð¾ Ð·Ð¾Ð´ÑÐµÑÑÐ²Ð° Ð¡ÐµÐ²ÐµÑÐ¾-ÐÐ°Ð¿Ð°Ð´Ð° Ð Ð¾ÑÑÐ¸Ð¸ Â«Ð£ÑÐ°Ð´ÑÐ±Ð° Â«ÐÐ¾Ð³Ð¾ÑÐ»Ð¾Ð²ÐºÐ°Â». ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð¾ÑÐµÐ½ÐºÐ° Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð² ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð¸Ð·Ð±Ð¸Ð½Ð³Ð° Ð½Ð° Ð±Ð°Ð·Ðµ Ð­ÑÐ½Ð¾Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿Ð°ÑÐºÐ° Ð´ÐµÑÐµÐ²ÑÐ½Ð½Ð¾Ð³Ð¾ Ð·Ð¾Ð´ÑÐµÑÑÐ²Ð° Ð¡ÐµÐ²ÐµÑÐ¾-ÐÐ°Ð¿Ð°Ð´Ð° Ð Ð¾ÑÑÐ¸Ð¸ Â«ÐÐ¾Ð³Ð¾ÑÐ»Ð¾Ð²ÐºÐ°Â». ÐÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ ÑÐµÐ¼Ñ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð¾Ð±ÑÑÐ»Ð¾Ð²Ð»ÐµÐ½Ð° Ð½ÐµÐ·Ð°Ð¿Ð¾Ð»Ð½ÐµÐ½Ð½Ð¾ÑÑÑÑ Ð±Ð¾Ð»ÑÑÐ¾Ð³Ð¾ Ð¿ÑÐ¾Ð±ÐµÐ»Ð° Ð² ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ð¸ ÑÑÐ½Ð¾Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð° Ð² ÐÐµÐ½Ð¸Ð½Ð³ÑÐ°Ð´ÑÐºÐ¾Ð¹ Ð¾Ð±Ð»Ð°ÑÑÐ¸ Ð² ÐºÐ¾Ð½ÑÐµÐºÑÑÐµ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ°. Ð Ð°Ð±Ð¾ÑÐ° Ð±ÑÐ»Ð° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸, Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½Ð¾Ð¹ Ð¸Ð· Ð¾ÑÐºÑÑÑÑÑ Ð¸ÑÑÐ¾ÑÐ½Ð¸ÐºÐ¾Ð² ÑÐµÑÐ¸ ÐÐ½ÑÐµÑÐ½ÐµÑ. ÐÑÐ¸ ÑÐ±Ð¾ÑÐµ Ð´Ð°Ð½Ð½ÑÑ, Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÑ Ð´Ð»Ñ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ, Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ñ Ð¯Ð½Ð´ÐµÐºÑ Ð¸ Google. ÐÑÐ¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐµ Ð´Ð°Ð½Ð½ÑÑ Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ MS Excel Ð¸ MS Word. Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¾ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¾ Ð¿Ð¾Ð½ÑÑÐ¸Ðµ Â«Ð¸Ð·Ð±Ð¸Ð½Ð³Â», ÐµÐ³Ð¾ Ð¸ÑÑÐ¾ÑÐ¸Ñ, Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð°ÑÐ¿ÐµÐºÑÑ Ð¸ Ð¾Ð¿ÑÑ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð² Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð¹ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ Ð Ð¾ÑÑÐ¸Ð¸, Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ñ ÑÑÐ½Ð¾Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð° Ð² Ð Ð¾ÑÑÐ¸Ð¸ Ð¸ ÑÑÑÐµÑÑÐ²ÑÑÑÐµÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ-ÑÑÐµÐ´Ñ Ð´Ð»Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð½Ð¾Ð²Ð¾Ð³Ð¾ Ð¸Ð·Ð±Ð¸Ð½Ð³-Ð¾ÑÐµÐ»Ñ, Ð¾ÑÐµÐ½ÐµÐ½Ñ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐ¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð½Ð¾Ð²Ð¾Ð³Ð¾ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð¼ ÑÐ°Ð±Ð¾ÑÑ ÑÑÐ°Ð»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð° Ð¸Ð·Ð±Ð¸Ð½Ð³Ð° Ð½Ð° Ð±Ð°Ð·Ðµ ÑÑÐ½Ð¾Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿Ð°ÑÐºÐ° Ð´ÐµÑÐµÐ²ÑÐ½Ð½Ð¾Ð³Ð¾ Ð·Ð¾Ð´ÑÐµÑÑÐ²Ð° Ð¡ÐµÐ²ÐµÑÐ¾-ÐÐ°Ð¿Ð°Ð´Ð° Ð Ð¾ÑÑÐ¸Ð¸ Â«ÐÐ¾Ð³Ð¾ÑÐ»Ð¾Ð²ÐºÐ°Â», ÐºÐ¾ÑÐ¾ÑÑÐ¹ Ð¼Ð¾Ð¶ÐµÑ Ð±ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½ Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»ÑÐ¼Ð¸ Ð½Ð° Ð¿ÑÐ°ÐºÑÐ¸ÐºÐµ.
description: The purpose of the work is to study the tourist potential of the territory of the Ethnographic Park of Wooden Architecture of North-West Russia "Bogoslovka" and to develop recommendations for its improvement. The following tasks were accomplished in the course of the work: 1. Studying of the concept of izbing, the history of its origin, the main aspects and experience of realization in the hotel industry in Russia. 2. Studying of the current state of ethnographic tourism on the territory of Russia. 3. To make a general characteristic of the activity of the ethnographic park of wooden architecture of the North-West of Russia "BogoslovkaÂ». 4. Evaluation of the tourist potential of the ethnographic park of wooden architecture "BogoslovkaÂ». 5. Developing recommendations to increase the tourist attractiveness of the ethnographic park territory - creation of the izbing project on the basis of the ethnographic park of wooden architecture of the North-West of Russia "Bogoslovka Estate". The subject of the study is the assessment of the prospects of creating izbing on the basis of the Ethnographic Park of wooden architecture of the North-West of Russia "Bogoslovka". The relevance of the topic of the graduate qualification work is due to the unfilled large gap in the development of ethnographic tourism in the Leningrad region in the context of the hotel business. The work was based on the information from open sources on the Internet. The Yandex and Google search engines were used to collect the data needed to perform the work. MS Excel and MS Word programs were used in data processing. In the course of the work, the concept of izbing and its main features, history, and Implementation experience in Russia were studied, the state of ethnographic tourism in Russia and the existing business environment for the development of a new izbing hotel were analyzed, the opportunities for the development of a new hotel enterprise were evaluated. The result of the work was the development of a practical business plan of izbing on the basis of the ethnographic park of wooden architecture of the North-West of Russia "Bogoslovka".