title: Ð¯Ð·ÑÐºÐ¾Ð²ÑÐµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÑÑÑÐºÐ¾Ð³Ð¾ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð³Ð¾ ÑÐµÐºÑÑÐ° (Ð½Ð° ÑÐ¾Ð½Ðµ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð³Ð¾)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Linguistic features of the Russian advertising text (against the background of Chinese)
Creators: name: ÐÐ¸ ÐÐ­ÐÐ­
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐ¹ ÑÐµÐºÑÑ
ÑÐ·ÑÐºÐ¾Ð²ÑÐµ ÑÑÐµÐ´ÑÑÐ²Ð°
Ð¸Ð½ÑÐµÑÐµÑ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸
ÑÐ¸Ðº-ÑÐ¾Ðº
ÐºÐ¾ÑÐ¾ÑÐºÐ¸Ðµ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐµ ÑÐ¾Ð»Ð¸ÐºÐ¸
advertising text
language tools
audience interest
tick-tok
short commercials

description: ÐÐ¸Ð½Ð³Ð²Ð¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð²ÐµÑÑÐ¼Ð° ÑÐ²Ð¾ÐµÐ¾Ð±ÑÐ°Ð·Ð½Ñ Ð¸ Ð½ÐµÐ¾Ð±ÑÑÐ½Ñ, Ð¿Ð¾ÑÑÐ¾Ð¼Ñ ÑÐ°Ðº Ð²Ð°Ð¶Ð½Ð¾ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶Ð¸ÑÑ Ð»ÑÑÑÐµÐµ Ð¿Ð¾Ð½Ð¸Ð¼Ð°Ð½Ð¸Ðµ ÑÐ¾Ð³Ð¾, ÐºÐ°Ðº ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð¸ÑÑÐµÑ ÑÐ·ÑÐº ÑÐµÐºÐ»Ð°Ð¼Ñ Ð½Ð° ÑÑÑÑÐºÐ¾Ð¼ Ð¸ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð¼ ÑÐ·ÑÐºÐµ. Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ð°Ð²ÑÐ¾Ñ Ð²ÑÑÐ²Ð»ÑÐµÑ ÑÐ·ÑÐºÐ¾Ð²ÑÐµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ ÑÑÑÑÐºÐ¾Ð³Ð¾ ÑÐµÐºÐ»Ð°Ð¼-Ð½Ð¾Ð³Ð¾ ÑÐµÐºÑÑÐ° (Ð½Ð° ÑÐ¾Ð½Ðµ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð³Ð¾). ÐÐ²ÑÐ¾Ñ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐ¹ ÑÐµÐºÑÑ ÐºÐ°Ðº Ð¾Ð±ÑÐµÐºÑ Ð»Ð¸Ð½Ð³Ð²Ð¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ, ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð¸ ÑÐµ-ÐºÐ»Ð°Ð¼Ð½Ð¾Ð³Ð¾ ÑÐµÐºÑÑÐ° Ñ ÑÐ¾ÑÐºÐ¸ Ð·ÑÐµÐ½Ð¸Ñ ÐµÐ³Ð¾ Ð»Ð¸Ð½Ð³Ð²Ð¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð½Ð°Ð¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ, ÑÐ¸Ð½ÑÐ°ÐºÑÐ¸ÑÐµ-ÑÐºÐ¸Ñ, ÑÑÐ¸Ð»Ð¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¸ ÑÐ¾Ð½ÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸Ðº Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÑÐµÑ ÑÐ·ÑÐºÐ¾Ð²ÑÐµ Ð¾ÑÐ¾-Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÑÑÑÐºÐ¾Ð³Ð¾ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð³Ð¾ ÑÐµÐºÑÑÐ° Ð½Ð° ÑÐ¾Ð½Ðµ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð³Ð¾, Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸Ñ ÑÐ¾Ð¿Ð¾ÑÑÐ°Ð²Ð¸-ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÑÑÐºÐ¸Ñ Ð¸ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ñ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÑ ÑÐµÐºÑÑÐ¾Ð² Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¢Ð¸Ðº Ð¢Ð¾Ðº. Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ ÑÐ°ÐºÐ¸Ðµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, ÐºÐ°Ðº Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð½Ð°ÑÑÐ½Ð¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ, Ð¼ÐµÑÐ¾Ð´ ÑÐ¿Ð»Ð¾ÑÐ½Ð¾Ð¹ Ð²ÑÐ±Ð¾ÑÐºÐ¸, Ð¾Ð¿Ð¸ÑÐ°ÑÐµÐ»ÑÐ½ÑÐ¹, ÑÑÐ°Ð²Ð½Ð¸-ÑÐµÐ»ÑÐ½ÑÐ¹, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ¾Ð¿Ð¾ÑÑÐ°Ð²Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð³Ð¾ ÑÐµÐºÑÑÐ°. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð²Ð¿ÐµÑÐ²ÑÐµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¾ ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ðµ ÑÐ·ÑÐºÐ¾Ð²ÑÑ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð³Ð¾ ÑÐµÐºÑÑÐ° Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ 40 ÑÐ¾Ð»Ð¸ÐºÐ¾Ð² Ð¸Ð· Ð¢Ð¸Ðº Ð¢Ð¾Ðº Ð¸ Dou Yin, Ð²ÑÐ´ÐµÐ»ÐµÐ½Ñ Ð¸Ñ ÑÐ¿ÐµÑÐ¸ÑÐ¸ÑÐµÑÐºÐ¸Ðµ ÑÐµÑÑÑ, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÑÐ¾Ð´ÑÑÐ²Ð° Ð¸ ÑÐ°Ð·Ð»Ð¸ÑÐ¸Ñ.
description: The linguistic features of advertising are very peculiar and unusual, that is why it is so important to offer readers a better understanding of how the advertising lan-guage functions in Russian and Chinese. In this paper, the author identifies the linguistic features of the Russian advertis-ing text (against the background of Chinese). Russian advertising text the author con-siders the advertising text as an object of linguistic study, identifies the features of ad-vertising and advertising text from the point of view of its lexical content, determines the linguistic features of the Russian advertising text against the background of Chi-nese, conducts a comparative analysis of Russian and Chinese advertising texts based on Ð¢Ð¸Ðº Ð¢Ð¾Ðº. In this work, such research methods as the study and analysis of scien-tific literature, the continuous sampling method, descriptive, comparative, and com-parative analysis of advertising text were used. For the first time, the paper compares the linguistic features of the advertising text based on 40 clips from Ð¢Ð¸Ðº Ð¢Ð¾Ðº and Dou Yin, highlights their specific features, as well as similarities and differences.