title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð°ÑÑ Ð¸ÑÐµÐºÑÑÑÑ, ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÑ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð¸ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ Ð² Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½Ð¾Ð¹ ÑÑÑÐ´Ð¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development architecture, functional requirements and planning of a project for implementing a crm system in a music studio
Creators: name: Ð¡ÑÐµÐ·Ð½ÐµÐ²ÑÐºÐ°Ñ, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: CRM-ÑÐ¸ÑÑÐµÐ¼Ð°
Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½Ð°Ñ ÑÑÑÐ´Ð¸Ñ
ÐºÐ»Ð¸ÐµÐ½ÑÑÐºÐ¸Ð¹ ÑÐµÑÐ²Ð¸Ñ
Ð°ÑÑ Ð¸ÑÐµÐºÑÑÑÐ°
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ð¹
Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ
CRM-system
music studio
client service
architecture
development of requirements
planning of an implementation project

description: ÐÐ°Ð´Ð°ÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ: â ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐµÑ Ð°ÑÑÐ¸ÑÐµÐºÑÑÑÑ; â ÐÐ½Ð°Ð»Ð¸Ð· Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð¼ÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸Ð¹ CX; â ÐÐ½Ð°Ð»Ð¸Ð· Ð¸Ð¼ÐµÑÑÐ¸ÑÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼, Ð²ÑÐ±Ð¾Ñ IT-ÑÐµÑÐµÐ½Ð¸Ñ Ð¸ ÐµÐ³Ð¾ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ; â Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ° AS IS Ð¸ TO BE; â Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ðº ÑÐ¸ÑÑÐµÐ¼Ðµ, Ð²ÑÐ±Ð¾Ñ ÑÐ°Ð¼Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ; â Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿Ð»Ð°Ð½Ð° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ; â ÐÑÐµÐ½ÐºÐ° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¾Ñ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ ÑÐ°ÑÑÐ½Ð¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½Ð¾Ð¹ ÑÑÑÐ´Ð¸Ð¸ Â«VLASTÐ¬Â» Ð³Ð¾ÑÐ¾Ð´Ð° Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°. ÐÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: Ð¼Ð¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð², ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¼ÐµÑÐ¾Ð´Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ°Ð¼Ð¸, Ð¼ÐµÑÐ¾Ð´Ñ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð². ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: â ÐÐ¾ÑÑÑÐ¾ÐµÐ½Ð¸Ðµ Ð´Ð¸Ð°Ð³ÑÐ°Ð¼Ð¼ AS-IS, IDF0 Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¼ÐµÑÐ¾Ð´Ð¾Ð¼ CX Ð±ÑÐ»Ð¾ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¾ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¼Ð¾Ð´ÐµÐ»Ñ TO-BE Ð¸ Ð´Ð¸Ð°Ð³ÑÐ°Ð¼Ð¼Ð° Ð¿ÐµÑÐµÑÐ¾Ð´Ð° Ð´Ð»Ñ Ð²Ð¸Ð·ÑÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð¸ ÑÐ¾Ð´Ð° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÑÐ¸ÑÑÐµÐ¼Ñ. â ÐÑÐ»Ð¸ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÐµ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ñ Ðº CRM-ÑÐ¸ÑÑÐµÐ¼Ðµ. â ÐÐµÑÐ¾Ð´Ð¾Ð¼ Ð¼ÑÐ»ÑÑÐ¸ÐºÑÐ¸ÑÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð±ÑÐ»Ð° Ð²ÑÐ±ÑÐ°Ð½Ð° ÑÐ¸ÑÑÐµÐ¼Ð° Ð´Ð»Ñ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ³Ð¾ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ. â Ð¡Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½ Ð¿Ð»Ð°Ð½ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ. â ÐÐµÑÐ¾Ð´Ð¾Ð¼ ÑÐ°ÑÑÑÑÐ° Ð¿ÑÐ¾ÑÑÐ¾ ÑÑÐ¾ÐºÐ° Ð¾ÐºÑÐ¿Ð°ÐµÐ¼Ð¾ÑÑÐ¸ Ð¸ Ð¾ÑÐµÐ½ÐºÐ¸ ÐºÐ¾Ð»Ð¸ÑÐµÑÑÐ²ÐµÐ½Ð½ÑÑ Ð¸ ÐºÐ°ÑÐµÑÑÐ²ÐµÐ½Ð½ÑÑ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ Ð±ÑÐ»Ð° Ð´Ð¾ÐºÐ°Ð·Ð°Ð½Ð° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ°. ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð¾Ð±ÑÑÐ»Ð¾Ð²Ð»ÐµÐ½Ð° ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ°Ð¼Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÑÐ½Ð½Ð¾Ð¹ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸: Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ Ð¾Ð±ÐµÑÐ¿ÐµÑÐ¸Ð²Ð°ÐµÑ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ðµ Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸ Ð¸ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐ¸Ð¹ ÑÐ¾ÑÑ Ð¿ÑÐ¾Ð´Ð°Ð¶. ÐÑÐ²Ð¾Ð´Ñ: Ð·Ð°Ð´Ð°ÑÐ¸ ÐÐÐ  ÑÐµÑÐµÐ½Ñ, ÑÐµÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° Ð¾Ð±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð².
description: Tasks of the work: â Study of the companyâs activities, development of its architecture; â Analysis of business processes using CX methodologies; â Analysis of existing problems, selection of IT-solution and its justification; â Consideration of the business process of AS IS and TO BE; â Development of requirements to the system, selection of the system; â Development of the implementation project plan; â Assessment of the economic efficiency of the implementation. The work is done basing on private organization of the music studio Â«VLASTÂ» of Saint Petersburg. Research methods: modeling of business processes, comparative analysis, methods of project management, methods of evaluating the effectiveness of projects. The main results of the work: â The construction of AS-IS, IDF0 diagrams and CX analysis proved the implementation of CRM-system, The TO-BE model and transition diagram for visualization of requirements and implementation of the system have been constructed. â Functional requirements for the CRM system have been defined. â The multi-criteria analysis method has chosen the system for further implementation. â The implementation project plan has been drawn up. â The economic efficiency of the project was proved by the method of calculation of the simple payback period and estimation of quantitative and qualitative indicators. The practical significance of the work is determined by the results of the conducted evaluation of efficiency: the implementation of CRM-system provides increase of efficiency of interaction with clients and further growth of sales. Conclusions: The objectives of the SMR have been achieved, the goal has been achieved, the scope of the results has been determined.