title: Ð£Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸ÐµÐ¼ Ð¸ ÐºÐ°Ð´ÑÐ¾Ð²Ð¾Ðµ Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ðµ ÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½ÑÑ ÑÑÐ»ÑÐ³ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«Wheels&amp;FitÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
Creators: name: ÐÐ°ÑÐ¸ÐºÐ¾Ð², Ð¡ÐµÑÐ³ÐµÐ¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¸ Ð² ÑÐ¸ÑÐ½ÐµÑ-Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸
ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½ÑÐ¹ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ° ÑÐ¸ÑÐ½ÐµÑ-Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸
ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ°Ñ Ð¾ÑÐµÐ½ÐºÐ°
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ°
Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ²ÑÑÐ²Ð¸ÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸
ÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½ÑÐµ ÐºÐ»ÑÐ±Ñ
Ð¿Ð¾Ð´Ð³Ð¾ÑÐ¾Ð²ÐºÐ° ÐºÐ°Ð´ÑÐ¾Ð²
ÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½ÑÐµ ÑÑÐ»ÑÐ³Ð¸

description: Ð¦ÐµÐ»ÑÑ Ð¼Ð°Ð³Ð¸ÑÑÐµÑÑÐºÐ¾Ð¹ Ð´Ð¸ÑÑÐµÑÑÐ°ÑÐ¸Ð¸ ÑÐ²Ð»ÑÐµÑÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¹ Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð¾Ð¼ Ð² ÑÐ¸ÑÐ½ÐµÑ-Ð±Ð¸Ð·Ð½ÐµÑÐµ. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ: 1) Ð¾Ð¿Ð¸ÑÐ°ÑÑ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð² ÑÐ¸ÑÐ½ÐµÑÐµ; 2) Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð¼Ð¸ÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ½Ð¾Ðº ÑÐ¸ÑÐ½ÐµÑ-Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ Ð¸ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ð¹ ÑÑÐ½Ð¾Ðº. ÐÑÑÑÐµÑÑÐ²Ð¸ÑÑ SWOT-Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸ PEST - Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ° Ð¾ÑÐºÑÑÑÐ¸Ñ ÑÐ¸ÑÐ½ÐµÑ-ÐºÐ»ÑÐ±Ð¾Ð²; 3) Ð¾ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸Ð·Ð¾Ð²Ð°ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ Â«Wheels&amp;FitÂ» Ð² ÑÐµÐ»Ð¾Ð¼; 4) Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÑÑÐ´Ð¾Ð²ÑÐµ ÑÐµÑÑÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸; 5) Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½ÑÐ¹ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸; 6) Ð´Ð°ÑÑ Ð¾Ð±ÑÑÑ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÑ Ð¿ÑÐ¾ÐµÐºÑÐ¸ÑÑÐµÐ¼ÑÑ ÑÐ¸ÑÐ½ÐµÑ-ÐºÐ»ÑÐ±Ð¾Ð² Ð¸ Ð¾Ð¿Ð¸ÑÐ°ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ°; 7) ÑÐ°ÑÑÑÐ¸ÑÐ°ÑÑ Ð¾Ð±ÑÑÐ¼Ñ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸, Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½ÑÐµ Ð·Ð°ÑÑÐ°ÑÑ Ð¸ ÑÐµÐºÑÑÐ¸Ðµ Ð·Ð°ÑÑÐ°ÑÑ Ð¿Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ°Ð¼; 8) Ð¾ÑÑÑÐµÑÑÐ²Ð¸ÑÑ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÑÑ Ð¾ÑÐµÐ½ÐºÑ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð² Ð¸ Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ²ÑÑÐ²Ð¸ÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿Ð¾ ÐºÐ°Ð¶Ð´Ð¾Ð¼Ñ Ð¸Ð· Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð²Ð°ÑÐ¸Ð°Ð½ÑÐ¾Ð²; 9) Ð²ÑÐ±ÑÐ°ÑÑ Ð½Ð°Ð¸Ð»ÑÑÑÐ¸Ð¹ Ð²Ð°ÑÐ¸Ð°Ð½Ñ Ð¿ÑÐ¾ÐµÐºÑÐ° (ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½ÑÐ¹ Ð¸ ÑÑÑÐ¾Ð¹ÑÐ¸Ð²ÑÐ¹). ÐÑÐ¸Ð²ÐµÐ´ÐµÐ½ ÑÐ°ÑÑÐµÑ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð·Ð°ÑÑÐ°Ñ, ÐºÐ°Ð¿Ð¸ÑÐ°Ð»ÑÐ½ÑÑ ÑÐ°ÑÑÐ¾Ð´Ð¾Ð², Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÑÑÐµÐ´ÑÑÐ², ÑÐµÐºÑÑÐ¸Ñ Ð·Ð°ÑÑÐ°Ñ. ÐÑÐ¿Ð¾Ð»Ð½ÐµÐ½ ÑÐ°ÑÑÐµÑ Ð·Ð°ÑÐ°Ð±Ð¾ÑÐ½Ð¾Ð¹ Ð¿Ð»Ð°ÑÑ Ð¸ Ð½Ð°ÐºÐ»Ð°Ð´Ð½ÑÑ ÑÐ°ÑÑÐ¾Ð´Ð¾Ð². Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ°. ÐÑÐ¸Ð²ÐµÐ´ÐµÐ½Ð¾ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾ÐµÐºÑÐ° Ñ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸ÐµÐ¼ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÑÐµÐºÑÐ° Ð¾ÑÐºÑÑÑÐ¸Ñ ÑÐ¸ÑÐ½ÐµÑ-ÐºÐ»ÑÐ±Ð¾Ð² Ð¿Ð¾ ÑÑÐµÐ¼ Ð²Ð°ÑÐ¸Ð°Ð½ÑÐ°Ð¼.
description: The aim of the master's thesis is to study the effectiveness of innovations in the field of personnel management in the fitness business. Tasks that were solved in the course of work: 1) describe innovative directions in fitness; 2) to analyze the global market for the fitness industry and the Russian market. Perform SWOT analysis and PEST - market analysis of the opening of fitness clubs; 3) describe the company "Wheels &amp; Fit" in general; 4) analyze the company's labor resources; 5) perform a comprehensive financial analysis of the company; 6) give a general description of the designed fitness clubs and describe the technology of the project; 7) calculate the volume of sales, investment costs and current costs for projects; 8) carry out a commercial evaluation of projects and conduct a sensitivity analysis for each of the proposed options; 9) choose the best option for the project (cost-effective and sustainable). The calculation of investment costs, capital expenditures, fixed assets, current costs. The calculation of wages and overheads. Project technology developed. The financial and economic justification of the project with the definition of the economic effect of opening fitness clubs in three ways is given.