title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Â«Ð¢Ð¾ÑÐ³Ð¾Ð²Ð¾Ðµ Ð´ÐµÐ»Ð¾Â»
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a set of measures to promote the educational program Â«Trade businessÂ»
Creators: name: ÐÐ¾Ð·Ð»Ð¾Ð²Ð°, ÐÐ»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¸Ð²ÐµÐ½Ñ-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ
ÑÑÐ½Ð¾Ðº Ð²ÑÑÑÐµÐ³Ð¾ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ñ
Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ Ð°Ð±Ð¸ÑÑÑÐ¸ÐµÐ½ÑÐ¾Ð²
event marketing
promotion of the educational program
the higher education market
study of the program "Trade business"
analysis of applicants preferences

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description: The aim of the work is to develop a set of measures to promote the educational program Â«Trade BusinessÂ» at Peter the Great St. Petersburg Polytechnic University. The research set the following goals: The results of the production and economic activity of Peter the Great St. Petersburg Polytechnic University are presented. The analysis of the marketing environment of the educational program "Trade business" is carried out. The analysis of the competitive environment in the higher education market of the Russian Federation is carried out and the level of current competitiveness of the educational program "Trade Business" is revealed. The analysis and segmentation of the target audience of the educational program "Trade business" is carried out and the level of awareness and customer preferences of the main segments of the target audience has been revealed. A set of measures has been developed to promote the activities to promote the educational program "Trade business" and the effectiveness of the proposed measures has been calculated. The relevance of the topic: the development of information technologies, social networks, and Internet marketing encourages universities to use digital technologies to build a marketing strategy for an educational program. However, do not forget about other ways, therefore, to promote the educational program of the university, you need to use an integrated approach that combines both online and offline ways of communicating with consumers. A set of measures is proposed to promote the educational program "Trade business" at SPbPU, the results of which can be applied by a higher educational institution. The Google search engine was used to collect the data. The obtained initial data and calculation results were processed using social networks, Google.Forms, and Microsoft Excel.