title: ÐÐ°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ° ÑÑÑÐ´Ð¸Ð¸ ÑÐ¸Ð³ÑÑÐ½Ð¾Ð³Ð¾ ÐºÐ°ÑÐ°Ð½Ð¸Ñ Â«Ð¢ÐµÐ¼Ð¿Ð¾Â» Ñ ÑÐµÐ»ÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Marketing analysis of the market of the Tempo figure skating studio in order to develop a development strategy
Creators: name: ÐÑÐ±Ð¸ÑÐºÐ°Ñ, ÐÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¹
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸
Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ ÑÐ°ÑÑÐ¸ÑÐµÐ½Ð¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸
marketing of commercial organizations
promotion of the organization
measures to expand the organization

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description: The topic of the final qualifying work: " Marketing analysis of the market of the Tempo figure skating studio in order to develop a development". This work was devoted to the study of the school of figure skating "Tempo" and the development of measures to expand it. Tasks that were solved in the course of the study: 1. Study of the market features of figure skating schools. 2. Identifying the positioning of competitors in the market of figure skating schools. 3. Research of consumer behavior when choosing a figure skating school. 4. Development of activities for the expansion of the school of figure skating "Tempo". 5. Budgeting for the implementation of activities for the development of the school of figure skating "Tempo". The main competitors in the figure skating schools market are identified, and their social networks and positioning are analyzed. A study was conducted at the school of figure skating "Tempo". According to the results of the study, it was revealed that social networks are a popular channel of recognition for figure skating schools, the advantages and disadvantages of the school were also identified, and two target segments of the school were identified. Then the media plan of marketing events of the school of figure skating "Tempo" was compiled. As a result, the development strategy of the Tempo figure skating studio and the action plan for its implementation were determined. The events are aimed not only at increasing the awareness of the studio, but also at opening a new branch. The budget for the implementation of measures for an effective expansion strategy has been calculate.