title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼Ð¸Ð½Ð¸Ð¼Ð°Ð»ÑÐ½Ð¾ Ð¶Ð¸Ð·Ð½ÐµÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ° Ð² ÑÑÐµÑÐµ ÑÐµÑÐ²Ð¸ÑÐ° Ð´Ð»Ñ Ð½Ð°Ð¿Ð¾Ð¼Ð¸Ð½Ð°Ð½Ð¸Ð¹ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÑÐ°ÑÑÐ°Ð¿Ð° Â«Ð¡osyficationÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of a minimum viable product in the field of service for reminders (using the example of the startup Â«CosyficationÂ»)
Creators: name: ÐÐ¾ÑÑÑÐ¸Ð½, ÐÐ°ÑÐ²ÐµÐ¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÐÑÑÐ¸ÑÐ»Ð¸ÑÐµÐ»ÑÐ½ÑÐµ Ð¼Ð°ÑÐ¸Ð½Ñ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½ÑÐµ
Ð·Ð°Ð±ÑÐ²ÑÐ¸Ð²Ð¾ÑÑÑ
ÑÑÐ°ÑÑÐ°Ð¿
ÑÐ¿Ð¸ÑÐ¾Ðº Ð¿Ð¾ÐºÑÐ¿Ð¾Ðº
ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»ÑÑÑÐ²Ð¾
Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½Ð¾Ðµ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ
ÑÐ²ÐµÐ´Ð¾Ð¼Ð»ÐµÐ½Ð¸Ñ
Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ð¾
Ð½Ð°Ð¿Ð¾Ð¼Ð¸Ð½Ð°Ð½Ð¸Ñ

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð·Ð°Ð±ÑÐ²ÑÐ¸Ð²Ð¾ÑÑÐ¸ Ð»ÑÐ´ÐµÐ¹ Ð¸ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð´Ð»Ñ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ ÑÐ¿Ð¸ÑÐºÐ° Ð¿Ð¾ÐºÑÐ¿Ð¾Ðº Ñ Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¿ÑÐ¾Ð²ÐµÑÐºÐ¾Ð¹ ÐºÑÐ¿Ð»ÐµÐ½Ð½ÑÑ ÑÐ¾Ð²Ð°ÑÐ¾Ð². ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1) ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÑÐ½ÐºÐ°. 2) ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ ÐºÐ°ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹. 3) ÐÑÐ´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð³Ð¸Ð¿Ð¾ÑÐµÐ· Ð´Ð»Ñ ÑÐµÑÐµÐ½Ð¸Ñ âÐ¿ÑÐ¾Ð±Ð»ÐµÐ¼â Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹. 4) Ð¡Ð¾Ð·Ð´Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾ÑÐ¾ÑÐ¸Ð¿Ð¾Ð² Ð´Ð»Ñ Ð¿ÑÐ¾Ð²ÐµÑÐºÐ¸ Ð³Ð¸Ð¿Ð¾ÑÐµÐ·. 5) ÐÑÐ¾Ð²ÐµÑÐºÐ° Ð³Ð¸Ð¿Ð¾ÑÐµÐ· Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð¿ÑÐ¾ÑÐ¾ÑÐ¸Ð¿Ð¾Ð². 6) ÐÐ¾Ð»ÑÑÐµÐ½Ð¸Ðµ Ð¾Ð±ÑÐ°ÑÐ½Ð¾Ð¹ ÑÐ²ÑÐ·Ð¸ Ð´Ð»Ñ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ¹ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð¿ÑÐ¾Ð´ÑÐºÑÐ°. Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ° Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½ÑÑ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð² ÑÑÐµÑÐµ Ð½Ð°Ð¿Ð¾Ð¼Ð¸Ð½Ð°Ð½Ð¸Ð¹ Ð¸ ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÑÐ¿Ð¸ÑÐºÐ° Ð¿Ð¾ÐºÑÐ¿Ð¾Ðº: Ð¾ÑÐµÐ½ÐµÐ½ ÐµÐ³Ð¾ ÑÐ°Ð·Ð¼ÐµÑ, Ð¾Ð¿Ð¸ÑÐ°Ð½Ñ ÑÐµÐ³Ð¼ÐµÐ½ÑÑ ÑÑÐ½ÐºÐ° Ð¸ Ð¸Ð·ÑÑÐµÐ½Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÑ Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð±ÐµÐ½ÑÐ¼Ð°ÑÐºÐ¸Ð½Ð³. Ð¢Ð°ÐºÐ¶Ðµ Ð² ÑÐ°Ð±Ð¾ÑÐµ Ð¿ÑÐ¸Ð²Ð¾Ð´Ð¸ÑÑÑ Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ Ð¿ÑÐ¾Ð´ÑÐºÑÐ°, ÐµÐ³Ð¾ ÑÐµÐ½Ð½Ð¾ÑÑÐ½Ð¾Ðµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ Ð¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ñ. ÐÑÐ»Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ñ ÐºÐ°ÑÐµÑÑÐ²ÐµÐ½Ð½ÑÐµ Ð¸ ÐºÐ¾Ð»Ð¸ÑÐµÑÑÐ²ÐµÐ½Ð½ÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð»ÑÐ´ÐµÐ¹. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð±ÑÐ»Ð¸ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ñ Ð³Ð¸Ð¿Ð¾ÑÐµÐ·Ñ Ð¾ÑÐ½Ð¾ÑÐ¸ÑÐµÐ»ÑÐ½Ð¾ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ°, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð¿ÑÐ¾Ð²ÐµÑÑÐ»Ð¸ÑÑ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð¸ ÑÐµÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾ÑÐ¾ÑÐ¸Ð¿Ð¾Ð². Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ Ð¿ÑÐ¾Ð²ÐµÑÐµÐ½Ñ ÑÑÐ¸ Ð³Ð¸Ð¿Ð¾ÑÐµÐ·Ñ: ÑÐµÐº-Ð»Ð¸ÑÑ, ÐºÐ¾ÑÐ¾ÑÑÐ¹ Ð½Ð°Ð¿Ð¾Ð¼Ð½Ð¸Ñ Ð»ÑÐ´ÑÐ¼ Ð¾Ð± ÑÐ¶Ðµ ÑÐ´ÐµÐ»Ð°Ð½Ð½ÑÑ Ð´ÐµÐ»Ð°Ñ; Ð»ÑÐ´ÑÐ¼ Ð½Ðµ ÑÐ²Ð°ÑÐ°ÐµÑ ÑÐ¾ÑÐ½Ð¾ÑÑÐ¸ Ð½Ð°Ð¿Ð¾Ð¼Ð¸Ð½Ð°Ð½Ð¸Ð¹ Ð¸ Ð¸Ð¼ Ð½ÑÐ¶Ð½Ð¾ Ð¿Ð¾Ð»ÑÑÐ°ÑÑ ÑÐ²ÐµÐ´Ð¾Ð¼Ð»ÐµÐ½Ð¸Ñ Ð² Ð½ÑÐ¶Ð½ÑÐ¹ Ð¼Ð¾Ð¼ÐµÐ½Ñ; ÑÐ¿Ð¸ÑÐ¾Ðº Ð¿Ð¾ÐºÑÐ¿Ð¾Ðº Ñ Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¿ÑÐ¾Ð²ÐµÑÐºÐ¾Ð¹ ÐºÑÐ¿Ð»ÐµÐ½Ð½ÑÑ ÑÐ¾Ð²Ð°ÑÐ¾Ð². Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð´Ð²Ðµ Ð¿Ð¾ÑÐ»ÐµÐ´Ð½Ð¸Ðµ Ð³Ð¸Ð¿Ð¾ÑÐµÐ·Ñ Ð±ÑÐ»Ð¸ Ð¿Ð¾Ð´ÑÐ²ÐµÑÐ¶Ð´ÐµÐ½Ñ Ð¸ Ð¸Ð´ÐµÑ Ð¾Ð± Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¿ÑÐ¾Ð²ÐµÑÐºÐµ ÐºÑÐ¿Ð»ÐµÐ½Ð½ÑÑ ÑÐ¾Ð²Ð°ÑÐ¾Ð² ÑÐ¾ ÑÐ¿Ð¸ÑÐºÐ¾Ð¼ Ð¿Ð¾ÐºÑÐ¿Ð¾Ðº Ð»ÐµÐ³Ð»Ð° Ð² Ð¾ÑÐ½Ð¾Ð²Ñ Ð¼Ð¸Ð½Ð¸Ð¼Ð°Ð»ÑÐ½Ð¾ Ð¶Ð¸Ð·Ð½ÐµÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ°, ÐºÐ¾ÑÐ¾ÑÑÐ¹ Ð² Ð½Ð°ÑÑÐ¾ÑÑÐµÐµ Ð²ÑÐµÐ¼Ñ ÑÐ°Ð·ÑÐ°Ð±Ð°ÑÑÐ²Ð°ÐµÑÑÑ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÐ¾Ð·Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° Ð¸ Ð²ÑÐºÐ¾ÑÐµ Ð¿Ð¾ÑÑÑÐ¿Ð¸Ñ Ð² Ð¿ÑÐ¾Ð´Ð°Ð¶Ñ.
description: This work is devoted to the study of people's forgetfulness and the creation of an application for creating a shopping list with automatic verification of purchased goods. Tasks that were solved in the course of the study: 1) Conducting market analysis. 2) Conducting a qualitative study of consumers. 3) Putting forward hypotheses to solve theâ problems " of consumers. 4) Creating prototypes to test hypotheses. 5) Testing hypotheses with prototypes. 6) Getting feedback for further product development. In the course of the work, an analysis of the mobile app market in the field of reminders and shopping list compilation was carried out: its size was estimated, market segments were described, competitors were studied, and benchmarking was carried out. The paper also provides a description of the product, its value proposition and business model. Qualitative and quantitative studies of people were conducted. Based on their results, hypotheses were made about the direction of development of the project, which were tested by creating and testing prototypes. During the study, three hypotheses were tested: a checklist that will remind people of things that have already been done; people lack the accuracy of reminders and need to be notified at the right time; a shopping list with automatic verification of purchased goods. As a result, the last two hypotheses were confirmed and the idea of automatic verification of purchased items with a shopping list formed the basis of a minimally viable product, which is currently being developed based on the created design and will soon go on sale.