title: Ð Ð°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° ÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½ÑÑ Ð·Ð²ÐµÐ·Ð´
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of athlete personal brand
Creators: name: Ð¢ÐµÑÐµÑÐ¾Ð²Ð°, ÐÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»ÑÐ½ÑÐ¹ Ð±ÑÐµÐ½Ð´
ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð°
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Ð¼Ð½Ð¾Ð³Ð¾Ð¼ÐµÑÐ½Ð°Ñ Ð¼Ð¾Ð´ÐµÐ»Ñ
Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸

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description: The Object of the research is the process of formation and use of personal brand of athletes.
 The purpose of a dissertation research is the development of theoretical bases and development of methodical provisions in formation and use of the personal brands of athletes considered as a factor in increase in the personal competitiveness in modern market conditions.
The analysis of the Russian and foreign authors on the subject of the personal brand of athletes confirmed lack of the unified scientific view on essence and the maintenance of a personal brand of athletes. Therefore, a concept of the personal brand of athletes in marketing system was specified.
There were researches directed to development and creation of a personal brand on the example of Tatiana Sema, a professional basketball player in a womens' basketball club "Sparta &amp; K" in the city of Vidnoe, Moscow Region.
 The action plan on the use of a personal brand was developed on the example of Tatiana Sema, a professional basketball player in a womens' basketball club "Sparta &amp; K" in the city of Vidnoe, Moscow Region.
The multidimensional model has been developed as a means of promotion of the brand. the effectiveness of the created personal brand of Tatiana Sema was evaluated.