title: Improving the activities of Souvenir Company Special Gifts based on foreign experience
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð³Ð¾ Ð¾Ð¿ÑÑÐ° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«Ð¡ÑÐ²ÐµÐ½Ð¸ÑÐ½Ð°Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ Â«ÐÑÐ¾Ð±ÑÐµ ÐÐ¾Ð´Ð°ÑÐºÐ¸Â»)
Creators: name: Ð¡ÑÑÐµÐ»ÑÐ½Ð¸ÐºÐ¾Ð², ÐÐ½Ð´ÑÐµÐ¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¿ÑÐ¾Ð¼Ð¾ÑÑÐµÑÑÐºÐ°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
ÑÑÐ²ÐµÐ½Ð¸ÑÐ½Ð°Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ
ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÐµ Ð¿Ð¾Ð´Ð°ÑÐºÐ¸
ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
promotional products
souvenir company
corporate gifts
improving the activities of a trading company

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description: The purpose of the study is to propose measures to improve the activities of LLC Souvenir Company Special Gifts. The research set the following goals: - the concept is considered and the essence of advertising and souvenir products is disclosed; - the characteristics and classification of promotional products are given; - describes the features of the commercial processes of the trade enterprise of promotional products; - a study of markets and trends in the development of the global market for industrial products was carried out; - the characteristics of the foreign market of promotional products are given; - a comparative analysis of Russian and foreign companies of promotional products was carried out; - characterized the activities of OOO Souvenir Company Special Gifts; - measures have been developed to improve the activities of LLC Souvenir Company Special Gifts and evaluate the economic efficiency of implementation. The relevance of improving the activities of the company "Special Gifts" is justified by the need to adapt to changing market requirements and customer needs. The work used scientific articles, Internet resources on the topic of the promotional industry and internal corporate information. Proposed measures to improve the activities of OOO "Souvenir Company" Special Gifts ".