title: PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¼Ð°Ð»Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð½Ð° ÑÑÐ½ÐºÐµ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: PR promotion of a small business company in the catering market
Creators: name: ÐÑÑÐ±Ð¾Ð½Ð¾Ð², ÐÐ°ÑÑÑÑÐ¶Ð¾Ð½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2025
Subjects: pr-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
pr-ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ
Ð¼Ð°Ð»ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ
Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ðµ Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³
Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð°Ñ ÐºÑÑ Ð½Ñ
ÑÐ°Ð¹Ñ Ð°Ð½Ð°
ÑÐ°Ð¹Ñ Ð°Ð½Ð° Â«ÐÑÐ»Ð¾Â»
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
ÑÐµÐºÐ»Ð°Ð¼Ð°
Ð¸Ð¼Ð¸Ð´Ð¶ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ñ ÑÐ°Ð¹ÑÐ°
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ðµ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð²
Ð¾ÑÐ·ÑÐ²Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð²
ÑÐ·Ð±ÐµÐºÑÐºÐ°Ñ ÐºÑÐ»ÑÑÑÑÐ°
ÑÐ·Ð±ÐµÐºÑÐºÐ°Ñ ÐºÑÑ Ð½Ñ
Ð±Ð»Ð¾Ð³ ÑÐµÑ-Ð¿Ð¾Ð²Ð°ÑÐ°
Ð¼Ð°Ð»Ð¾Ð±ÑÐ´Ð¶ÐµÑÐ½ÑÐ¹ pr
pr-promotion
pr-campaign
small business
public catering
promotion
branding
national cuisine
teahouse
teahouse Aâlo
social media
advertising
company image
website optimization
social media marketing
content marketing
customer attraction
customer feedback
Uzbek culture
Uzbek cuisine
chefâs blog
low-budget pr

description: ÐÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð¼Ð°Ð»Ð¾Ð±ÑÐ´Ð¶ÐµÑÐ½ÑÑ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð´Ð»Ñ Ð¾Ð±ÑÐµÐºÑÐ° Ð¼Ð°Ð»Ð¾Ð³Ð¾ ÑÐµÑÑÐ¾ÑÐ°Ð½Ð½Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ñ Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÐ·Ð±ÐµÐºÑÐºÐ¾Ð¹ ÐºÑÑÐ½ÐµÐ¹. ÐÐ° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«Ð§Ð°Ð¹ÑÐ°Ð½Ð° ÐÑÐ»Ð¾Â» ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿ÑÐ¾ÐµÐºÑ PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ, Ð²ÑÐ¿Ð¾Ð»Ð½ÑÑÑÐ¸Ð¹ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÐµ Ð·Ð°Ð´Ð°ÑÐ¸. Ð ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¿Ð¾Ð·Ð²Ð¾Ð»Ð¸Ð²ÑÐ¸Ð¹ Ð²ÑÑÐ²Ð¸ÑÑ ÑÐ¸Ð»ÑÐ½ÑÐµ Ð¸ ÑÐ»Ð°Ð±ÑÐµ ÑÑÐ¾ÑÐ¾Ð½Ñ, Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐ¸ Ð¸ ÑÐ³ÑÐ¾Ð·Ñ Ð´Ð»Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Â«Ð§Ð°Ð¹ÑÐ°Ð½Ð° ÐÑÐ»Ð¾Â». Ð¢Ð°ÐºÐ¶Ðµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ñ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸, PEST-Ð°Ð½Ð°Ð»Ð¸Ð·, ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·. ÐÑÐ´ÐµÐ»ÐµÐ½Ð½ÑÐµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ, ÑÐ°ÐºÐ¸Ðµ ÐºÐ°Ðº Ð¾ÑÑÑÑÑÑÐ²Ð¸Ðµ Ð°ÐºÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð²ÐµÐ±-ÑÐ°Ð¹ÑÐ° Ð¸ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÐµÐ¹, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¾ÑÑÑÑÑÑÐ²Ð¸Ðµ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð¸ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ, Ð¾Ð³ÑÐ°Ð½Ð¸ÑÐ¸Ð²Ð°ÑÑ ÑÐ¾ÑÑ Ð¸ Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ðµ Ð½Ð¾Ð²ÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð², Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ Ð² Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ðµ PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ. ÐÑÐ»Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÐºÐ¾Ð½ÐºÑÐµÑÐ½ÑÐµ ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ, ÑÐ°ÐºÐ¸Ðµ ÐºÐ°Ðº ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ðµ Ð½Ð¾Ð²Ð¾Ð³Ð¾ ÑÐ°Ð¹ÑÐ°, ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ðµ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð¾Ð¹ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½Ð¾Ð¹ Ð¸Ð´ÐµÐ½ÑÐ¸ÑÐ½Ð¾ÑÑÐ¸ Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÐ·Ð½Ð°Ð²Ð°ÐµÐ¼Ð¾ÑÑÐ¸ Ð·Ð°Ð²ÐµÐ´ÐµÐ½Ð¸Ñ, Ð½Ð°Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ PR-ÑÐµÐºÑÑÐ¾Ð², ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ðµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Â«ÐÐµÐ½Ñ Ð£Ð·Ð±ÐµÐºÑÐºÐ¾Ð¹ ÐºÑÐ»ÑÑÑÑÑÂ», ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÐºÐ»Ð¸ÐµÐ½ÑÑÐºÐ¾Ð³Ð¾ ÐºÐ¾Ð¼ÑÑÐ½Ð¸ÑÐ¸ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÑÐ¸ ÐÐºÐ¾Ð½ÑÐ°ÐºÑÐµ, ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ðµ ÑÐºÑÐ¿ÐµÑÑÐ½Ð¾Ð³Ð¾ Ð±Ð»Ð¾Ð³Ð° Ð½Ð° ÑÐ°Ð¹ÑÐµ Ð¸ Ð´ÑÑÐ³Ð¸Ðµ ÑÐ°Ð³Ð¸ Ð´Ð»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ Ð¾ÑÐ½Ð¾Ð²Ð½Ð¾Ð¹ ÑÐµÐ»Ð¸ â Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ Ð¿Ð¾ÑÐµÑÐ°ÐµÐ¼Ð¾ÑÑÐ¸, ÑÑÐ¾Ð²Ð½Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾ÑÑÐ¸ Ð¾ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, ÑÐ»ÑÑÑÐµÐ½Ð¸Ðµ ÑÐ·Ð½Ð°Ð²Ð°ÐµÐ¼Ð¾ÑÑÐ¸ Ð·Ð°Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¸ ÐµÐ³Ð¾ Ð¸Ð¼Ð¸Ð´Ð¶Ð°. ÐÐ½ÐµÐ´ÑÐµÐ½Ð¸Ðµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ñ Ð½ÑÐ»Ñ Ð¾Ð±Ð¾Ð¹Ð´ÐµÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² 235 000 ÑÑÐ±Ð»ÐµÐ¹ Ñ Ð¾ÐºÑÐ¿Ð°ÐµÐ¼Ð¾ÑÑÑÑ 2â3 Ð¼ÐµÑÑÑÐ°.
description: In the graduate qualification work, the problem of low-budget tools of PR-promotion for the object of small restaurant business with national Uzbek cuisine is considered. On the example of the company âChaikhana Aâloâ, a PR-promotion project has been developed, which fulfills these tasks. For the study, a SWOT analysis was conducted, which allowed identifying the strengths, weaknesses, opportunities, and threats to the development of âChaikhana Aâloâ. Target audience analysis, PEST analysis, and competitive analysis were also conducted. The highlighted problems, such as the lack of an active website and social media, as well as the lack of corporate identity and a promotion strategy limiting growth and attracting new customers, were solved in the PR-promotion program. Specific tactical tools were developed, such as creating a new website, creating a corporate visual identity to increase the recognizability of the establishment, writing PR texts, creating the event âDay of Uzbek Cultureâ, forming a client community in the social network Vkontakte, creating an expert blog on the website, and other steps to achieve the main goalâto increase attendance, raise awareness about the companyâs activities, improve the establishmentâs recognizability, and enhance its image. The proposed program implementation from scratch will cost the company 235,000 rubles, with a payback period of 2â3 months.