title: ÐÐ»Ð¸ÑÐ½Ð¸Ðµ Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÑ ÐºÑÐ»ÑÑÑÑÐ½ÑÑ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ Ð½Ð° ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð² ÐÐ¸ÑÐ°Ðµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: The influence of national cultural characteristics on modern advertising in China
Creators: name: Ð Ð¦ÑÐ½Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ
Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸
ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ðµ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð¾
ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ñ
modern advertising
influence
features
traditional chinese advertising
advertising agency
recommendation

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description: The topic of the final qualifying work: Â«The influence of national cultural characteristics China on Modern AdvertisingÂ». This final qualifying work is devoted to the analysis of the influence of traditional Chinese culture on modern advertising and puts forward some proposals for the use of elements of traditional Chinese culture in advertising design. Tasks that were solved during the research: 1. To study the concept of advertising, its characteristics and role in society; 2. To characterize the influence of national cultural characteristics on modern advertising; 3. Analyze the influence of various cultural elements on modern advertising in China; 4. Analyze the experience of reflecting national cultural characteristics in the advertising market in China; 5. To study the advantages and disadvantages of using elements of national culture in modern advertising in China; 6. To develop recommendations on the reflection of national cultural characteristics in modern advertising in China. The work is based on the analysis of advertising cases of some of the leading advertising companies in China, and advertising cases have a representative value. With the development of history, Chinese traditional culture has acquired a rich cultural value. Traditional Chinese culture is an ancient Chinese culture that has been formed, accumulated and passed down from generation to generation under the influence of a specific natural environment, economic forms, political structures and ideologies in the history of Chinas cultural development for thousands of years and advertising companies in China, and advertising cases have a representative value. With the development of history, Chinese traditional culture has acquired a rich cultural value. Traditional Chinese culture is an ancient Chinese culture that has been formed, accumulated and passed down from generation to generation under the influence of a specific natural environment, economic forms, political structures and ideologies in the history of Chinas cultural development for thousands of years and still influences modern culture. With the development of economic globalization, cultural exchanges between different countries are becoming more frequent. The progress and development of social sciences, technology and the national economy have contributed to the prosperity of the advertising industry, but also increased competition in the advertising industry. Chinese elements with a deep cultural heritage were gradually applied in advertising creativity and design, forming a unique advertising creativity. Being an advertising carrier of goods, advertising plays not only the role of stimulating the sale of goods, but also the role of spreading culture. In order to emphasize the characteristics of goods, quoting elements of traditional Chinese culture in modern advertising creativity can not only enhance the innovativeness of modern advertising design, but also advance and inherit traditional Chinese culture, conform to the development trends of modern Chinese society and contribute to the rapid development of modern Chinese advertising design. The results summarize the advantages and disadvantages of using elements of traditional Chinese culture in modern advertising and give recommendations on how to properly use elements of traditional Chinese culture.