title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÐºÐ°Ð½Ð°Ð»Ð¾Ð² Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ñ ÑÐµÐ»ÑÑ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ ÑÐ±ÑÑÐ° Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Improving the functioning of the marketing channels of the enterprise in order to improve product sales
Creators: name: ÐÐµÐ²ÐºÐ¸Ð½Ð°, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ ÐºÐ°Ð½Ð°Ð»Ñ
ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¼Ð¸ ÐºÐ°Ð½Ð°Ð»Ð°Ð¼Ð¸
ÑÐ¸Ð¿Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÐºÐ°Ð½Ð°Ð»Ð¾Ð²
ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÐºÐ°Ð½Ð°Ð»Ð¾Ð²
Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ñ
ÑÐ±ÑÑ
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ
marketing channels
management marketing channels
types marketing channels
function of marketing channels
optimization
marketing
efficiency

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÐºÐ°Ð½Ð°Ð»Ð¾Ð² ÑÐ¸ÑÐ¼Ñ ÐÐÐ Â«Ð¢Ð¾ÑÐ³Ð¾Ð²ÑÐ¹ ÐÐ¾Ð¼ Â«ÐÑÐ°ÑÑÂ».
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description: The object of the study is the functioning of marketing channels of the company Â«Torgovyy Dom Â«KraftÂ».
The relevance of the work lies in the fact that the successful organization of the system of marketing channels leads to the greatest availability of products and information to target consumers, and, consequently, to an increase in the company's profits.
The purpose of this work is to find solutions to improve the functioning of marketing channels of the company Â«Torgovyy Dom Â«KraftÂ» for effective promotion and increase the level of sales of products in the enterprise. To achieve this goal, the analysis of the theoretical methodological foundations of the functioning and management of marketing channels, the analysis of the company Â«Torgovyy Dom Â«KraftÂ», as well as the analysis of the construction and operation of marketing channels of the company.
The following recommendations were proposed to improve the work of marketing channels of the enterprise:
a) expansion of the range, and, consequently, the introduction of new equipment;
b) development of marketing through participation in exhibitions, reform of sales Department, as well as improvement of the company's website.