title: ÐÐµÑÐ¾Ð´Ñ Ð¸ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð½Ð° ÑÑÐ½ÐºÐµ Ð´ÐµÑÑÐºÐ¸Ñ ÑÐ¾Ð²Ð°ÑÐ¾Ð²
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Methods and tools of content marketing in the children's goods market
Creators: name: Ð¯ÑÐ¾ÑÑÐº, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÐºÐ¾Ð½ÑÐµÐ½Ñ
ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ñ
ÑÑÐ½Ð¾Ðº Ð´ÐµÑÑÐºÐ¸Ñ ÑÐ¾Ð²Ð°ÑÐ¾Ð²
Ð¼ÐµÑÐ¾Ð´Ñ ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°
Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°
Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ
content
content marketing
rivalry
market of children's goods
content marketing methods
content marketing tools
the audience

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description: The purpose of this work is to study the applicability of content marketing methods and tools in the children's goods market. The research was carried out on the basis of content marketing tools using the example of children's goods stores. Research subject: methods and tools of content marketing in the children's goods market. Research method: content and comparative analysis, forecasting, processing of expert assessments, as well as quantitative research methods. The main results of the study: ï­ Methods and tools of content marketing were studied. ï­ Content marketing efficiency indicators considered. ï­ We examined the state of the world and Russian markets for children's goods and development trends. ï­ A comparative analysis of the companies was carried out. ï­ We have determined the specifics of the application of methods and tools of content marketing by Russian and foreign companies in the children's goods market. Scope of WRC results - application of the results of work in the promotion of children's goods using content marketing. The scientific novelty of the research is the definition of an approach to the implementation of content marketing for promoting stores of children's goods using the example of social networks. Conclusions. The tasks of the WRC have been solved, the goal has been achieved, the scope of the results has been determined. The results obtained have signs of scientific novelty. Prospects and directions of further research are grounded.