title: ÐÐ¸Ð·ÑÐ°Ð»ÑÐ½Ð°Ñ ÑÐ¾ÑÑÐ°Ð²Ð»ÑÑÑÐ°Ñ Ð¸Ð¼Ð¸Ð´Ð¶Ð° Ð³Ð¾ÑÐ¾Ð´Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: The visual component of the city image
Creators: name: ÐÐµÐ»Ð¾Ð²Ð°, ÐÐ»Ð¸Ð·Ð°Ð²ÐµÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¸Ð¼Ð¸Ð´Ð¶ Ð³Ð¾ÑÐ¾Ð´Ð°
Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½Ð°Ñ ÑÐ¾ÑÑÐ°Ð²Ð»ÑÑÑÐ°Ñ Ð¸Ð¼Ð¸Ð´Ð¶Ð° Ð³Ð¾ÑÐ¾Ð´Ð°-Ð¿Ð¾ÑÑÐ°
Ð°Ð¹Ð´ÐµÐ½ÑÐ¸ÐºÐ° Ð´Ð»Ñ Ð³Ð¾ÑÐ¾Ð´Ð°
ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ Ð´Ð»Ñ Ð³Ð¾ÑÐ¾Ð´Ð°-Ð¿Ð¾ÑÑÐ°
city image
visual component of the port city image
city identity
port city corporate identity

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description: The purpose of the research: to create a recognizable identity for the port city Vladivostok, based on an analytical study of the city, analysis of existing visual images of the city and the perception of the city through the eyes of visitors, tourists and local residents. Tasks that were solved during the study: 1. Collection and analysis of thematic literature. 2. Analysis of the features of the port city image. 3. Analytical analysis of the already existing image component of Vladivostok. 4. Research of existing visual images of the port city (For example: Vladivostok). 5. Studying the perception of the city through citizensâ and visitorsâ eye. 6. Conducting and analyzing the results of the questionnaire. 7. Research on city identity analogues. 8. Creating an identity design for the Vladivostok based on the research material. The subject of this research is the design methodology for designing the visual image of a city using graphics and individual style. As a result of this research, the factors that shape the port city image were formed, the visual component of the port city image was studied (using the example of Vladivostok), the visual images associated with the port city were analyzed (using the example of Vladivostok) and a corporate identity for Vladivostok was createdÂ  with taking into account the results of the pre-project study. The popularity of this topic is increasing year by year. This fact proves the necessity of this research and the relevance of the project as a whole. During the research, the software packages of Adobe inc and Microsoft were used, including Adobe Photoshop, Adobe Illustrator, Adobe indesign, Adobe After Effects and other office programs.