title: Data analytics in FMCG industry: implementation research and practice
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: ÐÐ½Ð°Ð»Ð¸ÑÐ¸ÐºÐ° Ð´Ð°Ð½Ð½ÑÑ Ð² Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ FMCG: Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸ Ð¿ÑÐ°ÐºÑÐ¸ÐºÐ° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ
Creators: name: ÐÐ»ÑÐ¸Ð½Ð°, ÐÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð´Ð°Ð½Ð½ÑÑ
ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð´Ð°Ð½Ð½ÑÐ¼Ð¸
Ð±ÑÑÑÑÐ¾ Ð¾Ð±Ð¾ÑÐ°ÑÐ¸Ð²Ð°ÐµÐ¼ÑÐµ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ðµ ÑÐ¾Ð²Ð°ÑÑ
ÑÐ¸ÑÑÐµÐ¼Ñ Ð±Ð¸Ð·Ð½ÐµÑ-Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÐºÐ¸
data-driven management
data management
fast-moving consumer goods
business intelligence systems

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description: The aim of the study was to develop an approach to the use of business intelligence systems in a company for the production and sale of fast-moving consumer goods. The object of the study, on the basis of which this work is carried out, is a large enterprise in the field of production and sale of fast-moving consumer goods. The subject of this thesis is approaches to organizing business intelligence activities, the use of which would allow modern enterprises to comply with the concept of "data-driven management". Research methods: collection and processing of data from scientific sources, comparative analysis, architectural modelling. Main results of the work: - The main provisions of the modern concept of "data-driven management" were analyzed - key technologies for implementing the concept of "data-driven management" in practice were analyzed - business specifics of enterprises manufacturing and selling fast moving consumer goods were analyzed - The relevance of modern digital technologies, including data processing for the considered class of enterprises, was analyzed - On the basis of the analysis of needs of Russian enterprises of production and sale of fast-moving consumer goods, the approach to the use of business intelligence systems in the activities of the enterprise under study was developed The practical significance of the work is determined by the fact that the proposed solution for organizing analytical activities, as well as the developed data management architecture, have been successfully implemented in the enterprise - the object of research, and can also be used as reference solutions for other enterprises of the industry under consideration. The goal of the thesis has been achieved, the set tasks have been solved, and the scope of application of the results has been determined.