title: ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð½ÐµÐ¹ÑÐ¾ÑÐµÑÐµÐ²ÑÑ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð² Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸ÑÑ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Use of neural network tools in marketing campaigns in social networks
Creators: name: ÐÐ²Ð°Ð½ÐºÐ¸Ð½Ð°, ÐÐ¸Ð»Ð°Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÐÑÐºÑÑÑÑÐ²ÐµÐ½Ð½ÑÐ¹ Ð¸Ð½ÑÐµÐ»Ð»ÐµÐºÑ
ÐÐµÐ¹ÑÐ¾Ð½Ð½ÑÐµ ÑÐµÑÐ¸
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Ð³ÐµÐ½ÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÐºÐ¾Ð½ÑÐµÐ½ÑÐ°
classification of neural network tools
social media promotion
content generation

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description: The object of the study is neural network tools, the subject is the use of neural network tools in marketing campaigns for promotion in social networks. The purpose of the work is to develop methods and criteria for evaluating neural network tools, as well as methodological recommendations for the implementation and use of neural network tools in marketing campaigns for promotion in social networks. When collecting the data necessary for the work, Google and Yandex search engines were used. The following general scientific and special methods of scientific research were used in data processing: analysis, synthesis, generalization, classification, graphical method, method of expert evaluations, ranking method, forecasting method, etc. The result of the work was the development of a universal classification of neural network tools, allocation of criteria for evaluating such tools in the field of generated content and quality of functionality, as well as the proposal of an algorithm for the implementation and application of neural network tools in marketing campaigns for promotion in social networks. Thus, the obtained results can be used in the work of both marketers working in large companies or freelance marketers, and ordinary users wishing to promote a brand in social networks independently.