title: Ð¡ÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð°Ñ Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð° Ð¿Ð¸Ð²Ð°, Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½Ð¾ÑÐ½ÑÑ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¹ Ð¸ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ Ð½Ð° ÑÑÐ½ÐºÐµ Ð¿Ð¸Ð²Ð¾Ð²Ð°ÑÐµÐ½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð´Ð»Ñ Ð¿ÑÐ¸Ð½ÑÑÐ¸Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½ÑÐµÑÐºÐ¸Ñ ÑÐµÑÐµÐ½Ð¸Ð¹, Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÑ Ð½Ð° Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Comparative assessment of beer quality, analysis of market trends and consumer preferences in the market of brewing products for making managerial decisions aimed at improving the efficiency of commercial activities of a trading enterprise
Creators: name: Ð¯ÑÑÑÑÐ±, ÐÐ»ÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¿Ð¸Ð²Ð¾
ÑÑÐ½Ð¾ÑÐ½ÑÐµ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸
Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ðµ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ñ
ÐºÐ°ÑÐµÑÑÐ²Ð¾ Ð¿Ð¸Ð²Ð°
beer
market trends
consumer preferences
management decisions
beer quality

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description: The object of the study is beer. The subject of this study is the analysis of market trends, consumer preferences and beer quality assessment. The purpose of the work is commodity characterization, marketing analysis to identify consumer preferences in the choice of beer, evaluation of its quality. The following tasks were solved: â To study the commodity characteristics of beer and requirements for their quality, packaging, labeling, transportation and storage; â to conduct marketing research to identify consumer preferences in the choice of beer in order to develop management decisions for the trading company âOkayâ; â to assess the quality of beer sold in the consumer market of St. Petersburg. The research was conducted based on the laboratory of commodity science and examination of consumer goods at the Higher School of Economics and Technology. Organoleptic and instrumental methods of assessing the quality of beer, sociological method was used in the work. Experimental data processing was carried out using software (data analysis package) Microsoft Excel. Statistical databases of Rosstat, SVBD âConsultant Plusâ were used in the work. Based on the conducted marketing research and consumer preferences, it was recommended to pay more attention to digital promotion channels and control the pricing policy to meet consumer preferences. As a result of quality assessment, it was found that all samples had full compliance with standart quality indicators.