title: ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÐ½ÐºÐ° Ð³Ð¾ÑÑÑÐ¸Ñ Ð½Ð°Ð¿Ð¸ÑÐºÐ¾Ð² (ÑÐ°Ð¹ Ð¸ ÐºÐ¾ÑÐµ) Ð² ÑÐµÐ»ÑÑ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÑÐµÑÐ¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«Ð£Ð½ÑÐ¸ÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Research of the market for hot drinks (tea and coffee) for the purpose of improving the activities of various retail networks (based on the example of Â«ounceÂ»)
Creators: name: ÐÐ°Ð½ÑÑÐ°, ÐÐ°Ð½Ð¸Ð»Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ð¹ ÑÑÐ½Ð¾Ðº
Ð³Ð¾ÑÑÑÐ¸Ðµ Ð½Ð°Ð¿Ð¸ÑÐºÐ¸
ÑÐ°Ð¹
ÐºÐ¾ÑÐµ
ÑÑÐ½Ð¾Ðº Ð³Ð¾ÑÑÑÐ¸Ñ Ð½Ð°Ð¿Ð¸ÑÐºÐ¾Ð²
ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ñ
ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ñ
Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹Ñ
russian market
hot drinks
tea
coffee
hot drinks market
trading enterprise
retail
competition
digitalization
marketplace

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÐ½ÐºÐ° Ð³Ð¾ÑÑÑÐ¸Ñ Ð½Ð°Ð¿Ð¸ÑÐºÐ¾Ð² (ÑÐ°Ð¹ Ð¸ ÐºÐ¾ÑÐµ) Ð² ÑÐµÐ»ÑÑ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÑÐµÑÐ¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«Ð£Ð½ÑÐ¸ÑÂ»)Â». ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð°Ð½Ð°Ð»Ð¸Ð·Ñ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹, Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ñ ÑÑÐ½ÐºÐ° Ð³Ð¾ÑÑÑÐ¸Ñ Ð½Ð°Ð¿Ð¸ÑÐºÐ¾Ð², Ð¾ÑÐµÐ½ÐºÐµ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð² Ð²ÑÑÐ¾Ð´Ð° ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÑÐµÑÐ¸ Ð½Ð° Ð½Ð¸ÑÐµÐ²Ð¾Ð¹ Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹Ñ. Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÑÐµÑÐ¸ Â«Ð£Ð½ÑÐ¸ÑÂ» Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð±Ð¸Ð·Ð½ÐµÑÐ° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: â Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð³Ð¾ Ð¸ Ð¼Ð¸ÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¾Ð¿ÑÑÐ° Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð±Ð¸Ð·Ð½ÐµÑÐ°; â Ð¾ÑÐµÐ½ÐµÐ½ ÑÑÐ¾Ð²ÐµÐ½Ñ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð² Ð¼Ð¸ÑÐµ Ð¸ Ð² Ð Ð¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¹ Ð¤ÐµÐ´ÐµÑÐ°ÑÐ¸Ð¸; â Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð¾ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ðµ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ðµ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð³Ð¾ ÑÑÐ½ÐºÐ° Ð³Ð¾ÑÑÑÐ¸Ñ Ð½Ð°Ð¿Ð¸ÑÐºÐ¾Ð² (ÑÐ°Ñ Ð¸ ÐºÐ¾ÑÐµ); â Ð¸Ð·ÑÑÐµÐ½Ñ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð½Ð° ÑÑÐ½ÐºÐµ Ð³Ð¾ÑÑÑÐ¸Ñ Ð½Ð°Ð¿Ð¸ÑÐºÐ¾Ð²; â Ð´Ð°Ð½Ð° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÑÐµÑÐ¸ Ð£Ð½ÑÐ¸Ñ Ð¸ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½ ÑÑÐ¾Ð²ÐµÐ½Ñ ÐµÐµ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸; â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ¹ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð£Ð½ÑÐ¸Ñ Ð¸ Ð¾ÑÐµÐ½ÐµÐ½Ð° Ð¸Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð¸Ð»Ð°ÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð»Ñ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÑÐµÑÐ¸ Â«Ð£Ð½ÑÐ¸ÑÂ» Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ Ð²ÑÑÐ¾Ð´Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ Ð½Ð° Ð¿Ð¾Ð¿ÑÐ»ÑÑÐ½ÑÐµ Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÑ, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿Ð¾ Ð¾ÑÐºÑÑÑÐ¸Ñ Ð½Ð¾Ð²ÑÑ ÑÐ¸Ð»Ð¸Ð°Ð»Ð¾Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² ÐÑÐºÐ¾Ð²Ðµ, ÐÐ¾Ð²Ð¾Ð¼ Ð£ÑÐµÐ½Ð³Ð¾Ðµ, ÐÐ¾ÑÐ±ÑÑÑÐºÐµ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐ¾ÐµÐºÑ Ð¿Ð¾ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð½Ð¸ÑÐµÐ²Ð¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐ° Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð°Ð¶Ðµ ÑÐ°Ñ Ð¸ ÐºÐ¾ÑÐµ.Â 
description: The topic of the final qualifying work: "Research of the market of hot drinks (tea and coffee) in order to improve the activities of the retail chain (on the example of LLC "Oztia")". This work is devoted to the analysis of the digital transformation of enterprises, the analysis of the state of the hot drinks market, the analysis of the economic efficiency of entering the marketplace. The aim of the work is to improve the activities of the retail chain "Oz" based on the research of the hot drinks market. In the course of the research, the following tasks were solved: â the analysis of the world experience in the field of digital business transformation is carried out; â the level of digital transformation of trading enterprises in the world and in the Russian Federation is assessed; â the current state of the Russian hot drinks market (tea and coffee) is analyzed; â the directions of digital transformation in the hot drinks market are studied; â the organizational and economic characteristics of the retail chain of Oz are given and the level of its digital transformation is determined; â measures have been developed for the further digital transformation of the Unzia company and their economic efficiency has been assessed. The result of the research was the development of proposals for LLC "Unzia" to enter popular marketplaces, the development of a strategy for opening new branches of the company in Pskov, Novy Urengoy, Noyabrsk, as well as a project to create a niche marketplace for the sale of tea and coffee.