title: Ð¢ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¹ Ð°Ð½Ð¸Ð¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Technologies for promoting Russian animation products to the international market
Creators: name: ÐÐ³Ð°Ð½Ð¸Ð½Ð°, ÐÐ½Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ°Ñ Ð°Ð½Ð¸Ð¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
Ð°Ð½Ð¸Ð¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
Ð°Ð½Ð¸Ð¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ ÑÐ¸Ð»ÑÐ¼
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ð¹ ÑÑÐ½Ð¾Ðº
promoting technologies
Russian animation products
international market
animation products
animated film
promotion
Chinese market

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description: This work is devoted to the study of technologies for promoting Russian animation products to the international market. The particular attention to the promotion of Russian animation products distinguishes this study from more general research on the promotion of animation. It considers and draws attention to the unique characteristics, storytelling traditions and cultural aspects of domestic animation, offering ideas adapted to the Russian context. The constant development of technology brings the field of animation to the emergence of new tools, platforms and methods of promotion. Research in this area is aimed at studying and evaluating the latest technological advances and their applicability for promoting Russian animation to the international market. The study includes an analysis of the dynamics of the international animation market. The study of technologies for promoting Russian animation products to the international market is of great practical importance for various participants in the animation industry. Tasks that were solved in the course of the study: to analyze the concept, characteristics and functions of the animation market; consider existing technologies for promoting animation products; determine the target audience in the system for promoting animation products; consider communication trends in the promotion of animation products; consider the best benchmark cases in the promotion of animation products over the past 10 years; analyze the technologies for promoting domestic animation products on the international market; to analyze the technologies for promoting the domestic animation product "Smeshariki" in the Chinese market; draw up recommendations for the promotion of Russian animation products to the Chinese market using the example of the Riki Group and the Smeshariki project. Thanks to a competent choice of promotion technologies, Russian studios have every chance of reaching a wide audience and recommending themselves as major players in the global animation industry. The most important were the Internet and digital platforms that provide global coverage, the availability of domestic animation and its recognition on a global scale. Another effective promotion technique was the use of festivals and similar industry events to showcase their work and gain international recognition, not authority. A systematic approach to identifying key target markets, adapting advertising campaigns to a specific audience has improved interaction with international viewers.