title: ÐÑÐµÐ½ÐºÐ° Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ ÑÐ²Ð¾Ð¹ÑÑÐ² ÑÐ»ÐµÐºÑÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð·ÑÐ±Ð½ÑÑ ÑÐµÑÐ¾Ðº, Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½Ð¾ÑÐ½ÑÑ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¹ Ð¸ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ Ð½Ð° ÑÑÐ½ÐºÐµ ÑÐ»ÐµÐºÑÑÐ¾Ð±ÑÑÐ¾Ð²ÑÑ Ð¿ÑÐ¸Ð±Ð¾ÑÐ¾Ð² Ð»Ð¸ÑÐ½Ð¾Ð¹ Ð³Ð¸Ð³Ð¸ÐµÐ½Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Evaluation of consumer properties of electric toothbrushes, analysis of market trends and consumer preferences in the market of electric household appliances for personal hygiene
Creators: name: ÐÐ»ÐµÐ±Ð°Ð½Ð¾Ð²Ð°, ÐÐ°ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐ»ÐµÐºÑÑÐ¸ÑÐµÑÐºÐ°Ñ Ð·ÑÐ±Ð½Ð°Ñ ÑÐµÑÐºÐ°
Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð°
Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ðµ ÑÐ²Ð¾Ð¹ÑÑÐ²Ð°
Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ðµ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ñ
Ð°Ð½Ð°Ð»Ð¸Ð· Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ°
electric toothbrush
quality assessment
consumer properties
consumer preferences
assortment analysis

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description: The object of the study are electric toothbrushes. The subject of this study is the consumer properties of electric toothbrushes, the examination of the quality of electric toothbrushes and the analysis of their range. The purpose of the work is to evaluate consumer properties of electric toothbrushes, analyze market trends and consumer preferences in the market for household appliances for personal hygiene. The following tasks were solved: â analyze the factors that form and maintain the quality of electric toothbrushes; â analyze the classification, group assortment and requirements for the quality and safety of electric toothbrushes; â assess the conformity of labeling, organoleptic, physico-mechanical and physico-chemical indicators of the quality and safety of electric toothbrushes to the requirements; â analyze the assortment, innovations and consumer preferences in the market of electric toothbrushes; â develop proposals for improving the range of electric toothbrushes. The studies were carried out according to standard methods on the basis of the laboratory of commodity science and examination of consumer goods of the Higher School of Economics and Trade at IPMEiT SPbPU. The processing of experimental data was carried out using MS Word and MS Excel software, Yandex Disk cloud services, a database of Internet resources (an electronic fund of legal and regulatory documents, online stores). Based on the results of the work, it was found that the Â«Cristol KHET003Â» and Â«HomeStar HS-6004Â» electric toothbrushes made in China have the highest consumer properties. Based on the analysis of the range of electric toothbrushes in the market of household appliances for personal hygiene and consumer preferences, it is recommended to adjust the range by brand, number of rpm, number of nozzles, type of food, and also group electric toothbrushes on the sales floor with a visual design indicating their low price.