title: ÐÐ½ÐµÐ´ÑÐµÐ½Ð¸Ðµ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ Ð´Ð»Ñ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÑ ÐºÑÐ°ÑÐºÐ¾ÑÑÐ¾ÑÐ½ÑÑ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½ÑÑ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼ Ð¡ÐÐ±ÐÐ£
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Implementing CRM-system for international short-term degree programs of SPbPU
Creators: name: ÐÐ¾Ð¼Ð°ÑÐµÐ², ÐÐ²Ð°Ð½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸ÑÐ¼Ð¸ Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸
crm-ÑÐ¸ÑÑÐµÐ¼Ð°
Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ñ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð²
Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ crm-ÑÐ¸ÑÑÐµÐ¼Ñ
Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐµ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½ÑÐµ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ
customer relationship management
crm-system
business process automation
implementing crm-system
international educational programs

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description: The title of the bachelor graduate qualification work: âCRM-system for international short-term degree programs of SPbPUâ. The aim of the graduate qualification work is to introduce a system of customer relations management in the marketing activities of SPBPU within the framework of international short-term degree programs. Tasks of the graduate qualification work: comparative analysis of CRM systems; selection of a CRM system based on developed criteria; development of an implementation plan for the selected CRM system; measures to configure the CRM-system and its integration into the marketing activities of the Higher School of Economics SPbPU. The graduate qualification work was carried out on the basis scientific articles and publications on marketing, marketing tools and the practice of their implementation in various organizations. The object of the study is the Peter the Great St.Petersburg Polytechnic University. Methods: general scientific research methods were used: analysis, classification, comparison, survey, data collection. The main results of the graduate qualification work: criteria for choosing a CRM system are developed; software selection was made on their basis; a plan for the implementation of a CRM system was developed; CRM system setup; the effect of the implementation was evaluated. The practical significance of the work is determined by the ability to increase sales conversion through competent work on customer relationship management due to the tools of the implemented CRM system.