title: ÐÐ¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¼ Ð² ÑÐµÑÐµÐ½Ð¸Ðµ Ð¶Ð¸Ð·Ð½ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÐ¸ÐºÐ»Ð° Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼ ÐºÐ¾Ð½ÑÐµÐºÑÑÐ½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ° Ð¿Ð¾ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ 27.04.05 - ÐÐ½Ð½Ð¾Ð²Ð°ÑÐ¸ÐºÐ° ; 27.04.05_10 - ÐÑÐ¾ÐµÐºÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¸ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ°Ñ Ð¿Ð¾Ð´Ð´ÐµÑÐ¶ÐºÐ° Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸
titleType: Subtitle
Creators: name: Ð¨ÐºÐ»ÑÑÐ¾Ð²Ð°, ÐÐ°ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÐÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½ÑÐµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
Ð¼Ð¾Ð´ÐµÐ»Ñ Ð¿ÑÐ¾ÑÐµÑÑÐ° Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ
Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ðµ Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¼
Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸
ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ°
Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ ÐºÐ¾Ð½ÑÐµÐºÑÑÐ½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ

description: ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¸ÑÑÐ¾ÑÐ½Ð¸ÐºÐ¾Ð² Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹, ÑÐ°Ð·ÑÐ°Ð±Ð°ÑÑÐ²Ð°ÑÑÐ¸Ñ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ ÐºÐ¾Ð½ÑÐµÐºÑÑÐ½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ, Ð±ÑÐ»Ð° Ð²ÑÑÐ²Ð»ÐµÐ½Ð° Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð° Ð¾ÑÑÑÑÑÑÐ²Ð¸Ñ ÑÐ¸ÑÑÐµÐ¼Ð°ÑÐ¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÑÐµÑÑÐ° Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÐ¼Ð¸, ÑÑÐ¾ Ð½ÐµÐ³Ð°ÑÐ¸Ð²Ð½Ð¾ ÑÐºÐ°Ð·ÑÐ²Ð°ÐµÑÑÑ Ð½Ð° ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²Ð¸Ð¸ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸Ðº Ð¿ÑÐ¾Ð´ÑÐºÑÐ° Ð¾Ð¶Ð¸Ð´Ð°Ð½Ð¸ÑÐ¼ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² Ð¸, ÐºÐ°Ðº ÑÐ»ÐµÐ´ÑÑÐ²Ð¸Ðµ, ÑÐ½Ð¸Ð¶Ð°ÐµÑ ÑÑÐ¾Ð²ÐµÐ½Ñ ÑÐ¿ÑÐ¾ÑÐ° Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð², ÑÑÐ¾ Ð³Ð¾Ð²Ð¾ÑÐ¸Ñ Ð¾Ð± Ð°ÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÐ¸ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ.
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Ð Ð´Ð¸ÑÑÐµÑÑÐ°ÑÐ¸Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½ Ð¿ÑÐ¾ÑÐµÑÑ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ° Ð½Ð° Ð·Ð°Ð²ÐµÑÑÐ°ÑÑÐ¸Ñ ÑÑÐ°Ð¿Ð°Ñ Ð¶Ð¸Ð·Ð½ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÐ¸ÐºÐ»Ð° Ñ ÑÑÐµÑÐ¾Ð¼ Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÐµÐ¹ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÐµÐ¹ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ ÐºÐ¾Ð½ÑÐµÐºÑÑÐ½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ñ Ð¾Ð±Ð·Ð¾Ñ Ð¸ ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ñ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼, Ð²Ð¾Ð·Ð½Ð¸ÐºÐ°ÑÑÐ¸Ñ Ð½Ð° ÑÑÐ°Ð¿Ð°Ñ Ð·ÑÐµÐ»Ð¾ÑÑÐ¸ Ð¸ ÑÐ¿Ð°Ð´ÐºÐ° Ð¶Ð¸Ð·Ð½ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÐ¸ÐºÐ»Ð° Ð¿ÑÐ¾Ð´ÑÐºÑÐ°, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ñ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² ÑÐ°Ð±Ð¾ÑÑ Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÐ¼Ð¸, Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ ÐºÑÐ¸ÑÐµÑÐ¸Ð¸ Ð¾ÑÐµÐ½ÐºÐ¸ Ð¿ÑÐ¾ÑÐµÑÑÐ° Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÐ¼Ð¸ Ð¸ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÐµÐ³Ð¾ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸.
Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° Ð¼Ð¾Ð´ÐµÐ»Ñ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ. ÐÐ»Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»ÑÑ ÑÐ¿ÐµÑÐ¸Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÐ¹ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½ÑÐ¹ Ð¿ÑÐ¾Ð´ÑÐºÑ Bizagi Process Modeler.
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description: Based on the analysis of sources and the study of the problems of companies developing contextual advertising platforms, the problem of the lack of a systematic process of interaction with consumers was identified, which adversely affects the compliance of product characteristics with customer expectations and, consequently, reduces the level of demand and competitiveness of innovative products, which emphasizes the practical importance of this work.
The aim of the work was to create a model of the process of interaction between the company and users at the final stages of the product life cycle, by identifying the most influential problems at each stage and analyzing the tools for targeted solutions to individual problems.
The thesis considers the process of product development at the final stages of the life cycle, taking into account the needs of users on the example of contextual advertising platform. The review and classification of problems arising at the stages of maturity and decline of the product life cycle, the analysis of existing methods of work with consumers, the criteria for assessing the process of interaction with consumers and recommendations for its organization.
A result of the study, a model of the business process of interaction organization was developed. To develop the model, a specialized software product Â«Bizagi Process ModelerÂ» was used.
The scientific novelty of the work is justified by the analysis of scientific and methodological sources and the lack of data on the process of organizing interaction with customers for product development.