title: ÐÐ½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ²ÐµÑÐ¾ÑÐ½Ð¾Ð¹ Ð¼Ð°ÑÑÐµÑÑÐºÐ¾Ð¹
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Tools for the promotion of the flower workshop
Creators: name: ÐÑÐ·Ð½ÐµÑÐ¾Ð²Ð°, ÐÐ½Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
ÑÐ²ÐµÑÐ¾ÑÐ½Ð°Ñ Ð¼Ð°ÑÑÐµÑÑÐºÐ°Ñ
Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ
promotion
promotion tools
flower workshop
floristry
organization of a special event

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ñ Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸, Ð¿Ð¾Ð´Ð³Ð¾ÑÐ¾Ð²ÐºÐµ Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð² ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ²ÐµÑÐ¾ÑÐ½Ð¾Ð¹ Ð¼Ð°ÑÑÐµÑÑÐºÐ¾Ð¹. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: Ð°Ð½Ð°Ð»Ð¸Ð· Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð¾Ð² Ðº Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ²ÐµÑÐ¾ÑÐ½Ð¾Ð¹ Ð¼Ð°ÑÑÐµÑÑÐºÐ¾Ð¹; Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð´Ð»Ñ ÑÐ²ÐµÑÐ¾ÑÐ½Ð¾Ð¹ Ð¼Ð°ÑÑÐµÑÑÐºÐ¾Ð¹; Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÐ¸ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð³Ð¾ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ° ÑÐ»Ð¾ÑÐ¸ÑÑÐ¸ÐºÐ¸; ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ²ÐµÑÐ¾ÑÐ½Ð¾Ð¹ Ð¼Ð°ÑÑÐµÑÑÐºÐ¾Ð¹ Â«Ð¦Ð²ÐµÑÑ Ð¾Ñ ÐÐ°ÑÐºÐ¾Ð²ÑÐºÐ¾Ð³Ð¾Â»; ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ²ÐµÑÐ¾ÑÐ½Ð¾Ð¹ Ð¼Ð°ÑÑÐµÑÑÐºÐ¾Ð¹ Â«Ð¦Ð²ÐµÑÑ Ð¾Ñ ÐÐ°ÑÐºÐ¾Ð²ÑÐºÐ¾Ð³Ð¾Â». ÐÑÐ¾Ð²Ð¾Ð´Ð¸Ð¼Ð¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿Ð¾Ð´Ð³Ð¾ÑÐ¾Ð²Ð»ÐµÐ½Ð¾ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð½Ð°ÑÑÐ½ÑÑ ÑÐ°Ð±Ð¾Ñ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÑ ÑÐ¿ÐµÑÐ¸Ð°Ð»Ð¸ÑÑÐ¾Ð², ÑÑÐ°ÑÑÑÑ Ð¸Ð· ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½ÑÑ Ð¶ÑÑÐ½Ð°Ð»Ð¾Ð², ÑÑÐ°ÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð´Ð°Ð½Ð½ÑÑ Ð¿Ð¾ Ð·Ð°Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐµÐ¼Ðµ, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÐµ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð¸Ð· ÐÐ½ÑÐµÑÐ½ÐµÑ-Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼. Ð Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ¾Ð´ÐµÑÐ¶Ð°ÑÑÑ: Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð´Ð°Ð½Ð½ÑÐµ, Ð´Ð°Ð½Ð½ÑÐµ Ð¸Ð· Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹, Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð½ÑÐµ Ð½Ð° Ð¸Ð·ÑÑÐµÐ½Ð¸Ð¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ²ÐµÑÐ¾ÑÐ½Ð¾Ð¹ Ð¼Ð°ÑÑÐµÑÑÐºÐ¾Ð¹, ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÐ° Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ»Ð¾ÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¹, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ Ð¸ ÑÐµÐ³Ð¼ÐµÐ½ÑÐ°ÑÐ¸Ñ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ ÑÐ²ÐµÑÐ¾ÑÐ½Ð¾Ð¹ Ð¼Ð°ÑÑÐµÑÑÐºÐ¾Ð¹, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð³Ð¾ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð°, ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·Ð°, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ, ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð¿Ð»Ð°Ð½Ð°, Ð±ÑÐ´Ð¶ÐµÑÐ° Ð¸ Ð¿Ð»Ð°Ð½Ð°- Ð³ÑÐ°ÑÐ¸ÐºÐ° Ð´Ð»Ñ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ.
description: This work is devoted to the study of promotion tools and determining their effectiveness, preparation and holding of a special event as a tool for promoting an organization using the example of a flower workshop. Tasks that were solved during the research: analysis of the main theoretical approaches to the promotion of the flower workshop; determining the effectiveness of promotion tools for a flower workshop; analysis of the specifics of the Russian and foreign floristry market; characteristics of the communication activities of the flower workshop âFlowers from Mayakovskyâ; development of a special event to promote the flower workshop âFlowers from Mayakovskyâ. The research is based on scientific works by Russian and foreign experts, articles from electronic journals, statistical data on a given topic, as well as the specifics of various promotion tools and information from Internet platforms. The final qualification work contains analytical data, data from research based on the study of the activities of the flower workshop, the specifics of the tools for the promotion of floral organizations, the definition and segmentation of the target audience of the flower workshop, conducting competitive communication, compiling a SWOT analysis, developing a special event, compiling content-the plan, budget and schedule for the special event.