title: ÐÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð²Ð¾ Ð²Ð½ÐµÑÐ½ÐµÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ¸ÑÐ¼Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Organization of an advertising campaign in the company's foreign economic activity
Creators: name: ÐÐ°Ð±Ð¸ÐµÐ², Ð­Ð¼Ð¸Ð»
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÑÐµÐºÐ»Ð°Ð¼Ð½Ð°Ñ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ
Ð²Ð½ÐµÑÐ½ÐµÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
ÑÑÑÐ±Ð¾Ð»ÑÐ½ÑÐ¹ ÐºÐ»ÑÐ±
Ð¤Ð Â«ÐÐµÐ½Ð¸ÑÂ»
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
advertising campaign
foreign economic activity
football club
FC Â«Zenit
marketing

description: ÐÐ±ÑÐµÐºÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ â ÑÐµÐºÐ»Ð°Ð¼Ð½Ð°Ñ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ Ð²Ð¾ Ð²Ð½ÐµÑÐ½ÐµÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ¸ÑÐ¼Ñ.
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ÐÑÐ½Ð¾Ð²Ð½ÑÐ¼Ð¸ Ð¼ÐµÑÐ¾Ð´Ð°Ð¼Ð¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÑÑÑÑ Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð¼ÐµÑÐ¾Ð´, ÑÐ¾ÑÐ¼Ð°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ, Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ, ÑÐ¸ÑÑÐµÐ¼Ð½ÑÐ¹ Ð¿Ð¾Ð´ÑÐ¾Ð´, Ð¾Ð±Ð¾Ð±ÑÐµÐ½Ð¸Ðµ Ð¸ ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ðµ.
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ÐÐ°ÑÑÐ½Ð°Ñ Ð½Ð¾Ð²Ð¸Ð·Ð½Ð° Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² Ð´Ð²ÑÑ Ð¼Ð¾Ð¼ÐµÐ½ÑÐ°Ñ. ÐÐ¾-Ð¿ÐµÑÐ²ÑÑ, Ð±ÑÐ»Ð¸ Ð²ÑÐ´ÐµÐ»ÐµÐ½Ñ Ð²Ð¸Ð´Ñ Ð²Ð½ÐµÑÐ½ÐµÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÑÑÐ±Ð¾Ð»ÑÐ½Ð¾Ð³Ð¾ ÐºÐ»ÑÐ±Ð°. ÐÐ¾-Ð²ÑÐ¾ÑÑÑ, Ð´Ð°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² ÑÐ°Ð¼ÐºÐ°Ñ ÐÐ­Ð Ð´Ð»Ñ Ð¤Ð Â«ÐÐµÐ½Ð¸ÑÂ».
description: The object of research is an advertising campaign in the company's foreign economic activity.
The purpose of the study - the analysis of the organization of an advertising campaign in the foreign economic activity of the company on the example of the Russian football club Zenit.
The main research methods are the analytical method, formalization, description, system approach, generalization and comparison.
This work is of practical importance for the representatives of FC Zenit, as well as for other football clubs in Russia and the world. In addition, this work may be of interest to specialists in the field of sports marketing and scientists involved in the organization of an advertising campaign in foreign economic activity. Finally, this work will be useful to students and graduate students engaged in the study of sports management and such a direction as marketing.
The scientific novelty of this study lies in two points. First, the types of foreign economic activity of a football club were highlighted. Secondly, recommendations are given on how to increase the effectiveness of an advertising campaign in the framework of foreign economic activity for FC Â«ZenitÂ».