title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð° Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÐ¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐ·Ð±ÑÐºÐ° ÐÐ¾Ð¼Ð°Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Improving the marketing strategy of a real estate agency (using the example of Â«Azbuka DomaÂ» LLC)
Creators: name: ÐÐ¸ÑÐ¾Ð²Ð°, ÐÐ¸Ð»ÐµÐ½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð¾ Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÐ¸
Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ
Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸
ÑÐ¸ÑÐ»ÑÐ¾ÑÑÐºÐ°Ñ ÑÑÐ»ÑÐ³Ð°
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð´Ð¸ÑÑÐµÑÐµÐ½ÑÐ¸Ð°ÑÐ¸Ð¸
real estate agency
activity analysis
marketing strategy
marketing problems
competitiveness improvement
real estate service
differentiation strategy

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description: The purpose of the work is to form recommendations for improving the marketing strategy of a real estate agency, allowing increasing the number of clients, increasing the competitiveness of the enterprise and forming a positive image of the company. The research set the following goals:: â analysis of the results of production and economic activity of the enterprise; â marketing and competitive analysis of the enterprise; â identification of strengths and weaknesses, opportunities and threats of the enterprise; â identification of the target audience of the enterprise and features of their behavior; â study of the quality of services rendered in the real estate agency Â«Azbuka DomaÂ» LLC; â development of a set of measures to improve the marketing strategy; â calculation of the budget of the proposed activities. The relevance of the topic is due to the fact that in conditions of fierce competition in the market of real estate services for the attention of potential buyers, companies strive to stand out from competitors and meet all the needs of the target audience by providing high-quality services. As a result, there is a need to develop measures to improve the marketing strategy. The sources of information were data from official Internet resources and research agencies, the Civil Code of the Russian Federation. When collecting the data necessary to perform the work, the Yandex search engine was used. When processing the data, the following programs were used: Microsoft Word and Microsoft Excel, as well as methods: Porters five forces of competition analysis, PEST analysis, SWOT analysis, competitive analysis, Â«secret clientÂ» research.Â