title: PR-Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÑÑÐµÑÑ Ð¿Ð¾Ð»Ð¸Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÑÐ»ÑÐ³ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«Ð§ÐÐ¢Ð«Ð Ð Ð¦ÐÐÐ¢ÐÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: PR-activities to promote a commercial company in the field of printing services (for example, LLC " FOUR COLORSÂ»)
Creators: name: ÐÐ¸Ð¼, ÐÐ¼Ð¸ÑÑÐ¸Ð¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: PR-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ
PR-Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð² Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÑÐµÐ´Ðµ
Ð¿Ð¾Ð»Ð¸Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ°Ñ Ð¾ÑÑÐ°ÑÐ»Ñ
PR-ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ñ

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° PR-ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸ÑÐ¼, Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÐµÐ¼ÑÐ¼ Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð½Ð° ÑÑÐ½ÐºÐµ ÑÑÐ»ÑÐ³. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¾Ð¿Ð¸ÑÐ°Ð½Ñ ÐºÐ»ÑÑÐµÐ²ÑÐµ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ¸ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ°ÑÐ¸Ñ ÐÐ½ÑÐµÑÐ½ÐµÑ-ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹, ÐºÐ¾ÑÐ¾ÑÑÐ¹ Ð¼Ð¾Ð¶ÐµÑ Ð±ÑÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸ÑÐ¼Ð¸ Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸Ñ ÑÑÐ»ÑÐ³ Ð² Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÑÐµÐ´Ðµ; Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ Ð¼ÐµÑÐ¾Ð´Ð¸Ðº Ð¾Ñ event-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð´Ð¾ Ð½Ð¾Ð²Ð¾ÑÑÐ½ÑÑ Ð¿ÑÐ±Ð»Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð² Ð¿ÑÐµÑÑÐµ; Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ Ð¸ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½ÑÐ¹ Ð¾Ð¿ÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ PR-ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð¿ÑÐ¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ð¸ ÑÑÐ»ÑÐ³ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹; Ð° ÑÐ°ÐºÐ¶Ðµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÐÐ½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² Ð¿Ð¾Ð»Ð¸Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¾ÑÑÐ°ÑÐ»Ð¸. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð° Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÑÐ¸Ð¿Ð¾Ð³ÑÐ°ÑÐ¸Ð¸ ÐÐÐ Â«Ð§ÐµÑÑÑÐµ Ð¦Ð²ÐµÑÐ°Â», Ð² ÑÐ¾Ð¼ ÑÐ¸ÑÐ»Ðµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÑÑÐºÑÑÑÐ° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ, Ð°ÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð² ÐÐ½ÑÐµÑÐ½ÐµÑ-ÑÑÐµÐ´Ðµ Ð¸ Ð² ÑÐµÐ»Ð¾Ð¼ Ð°ÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¿Ð¾ ÑÑÐ½ÐºÑ, Ð¿ÑÐ¾Ð²ÐµÐ´ÑÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð¹ ÑÑÐµÐ´Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ SWOT-Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ, Ð¸ÑÑÐ¾Ð´Ñ Ð¸Ð· ÐºÐ¾ÑÐ¾ÑÑÑ Ð°Ð²ÑÐ¾ÑÐ¾Ð¼ Ð±ÑÐ»Ð¸ ÑÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð¼Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ PR-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸.
description: This work is devoted to PR-communications used to promote the organization in the market of services. The paper describes the key characteristics of the Internet communication tools that can be used by enterprises to promote their services in the online environment; the features of various methods from event tools to news publications in the press; international and domestic experience in using PR communications to promote the services of enterprises; as well as the features of Internet promotion in the printing industry. The article analyzes the activities of the printing house of LLC Â«FOUR COLORSÂ», including the organizational structure of the enterprise, activity in the Internet environment and overall market activity, analyzes the competitive environment, as well as the SWOT analysis of the enterprise, based on which the author formulated recommendations for the effective use of PR tools to promote the organization.