title: ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÐµÐ¹ Ð² Ð¿Ð¾Ð¿ÑÐ»ÑÑÐ¸Ð·Ð°ÑÐ¸Ð¸ Ð°ÑÑ Ð¸Ð²Ð½ÑÑ Ð´Ð¾ÐºÑÐ¼ÐµÐ½ÑÐ¾Ð² (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¡Ð°Ð½ÐºÑâÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¾Ð³Ð¾ Ð³Ð¾ÑÑÐ´Ð°ÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ ÐºÐ°Ð·ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÑÐµÐ¶Ð´ÐµÐ½Ð¸Ñ Â«Ð¦ÐµÐ½ÑÑÐ°Ð»ÑÐ½ÑÐ¹ Ð³Ð¾ÑÑÐ´Ð°ÑÑÑÐ²ÐµÐ½Ð½ÑÐ¹ Ð°ÑÑ Ð¸Ð² Ð¡Ð°Ð½ÐºÑâÐÐµÑÐµÑÐ±ÑÑÐ³Ð°Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The use of social networks in the popularization of archival documents (on the example of the St. Petersburg state archival institution "central The state archive of St. PetersburgÂ»)
Creators: name: Ð­ÑÐµÑÐ¾Ð², ÐÐºÑÐ°Ð¼
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¿ÑÐ¾ÑÐ²ÐµÑÐ¸ÑÐµÐ»ÑÑÐºÐ°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
Ð¦ÐÐ Ð¡ÐÐ±
Ð¿ÑÐ¸Ð½ÑÐ¸Ð¿Ñ Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ð¸ Ð°ÑÑ Ð¸Ð²Ð°
educational activities
Central State Archive of St. Petersburg
principles of building an archive promotion

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description: In the final qualifying work, the problem of promoting an advertising agency in conditions of a limited advertising budget is considered. The paper examines educational activities in the Central State Archive of St. Petersburg. The paper analyzes the experience of using promotion tools and the principles of building an archive promotion in social networks. The archival institution of the Central State Administration of St. Petersburg was chosen as the object of research. The subject of the study is the use of social networks in the communication activities of the Central State Administration of St. Petersburg. In the practical part, a competitive analysis was carried out, the strengths and weaknesses of the company were highlighted. Based on the recommendations, ways to popularize archival documents in social networks were compiled. As a result, recommendations were developed for planning and implementing an integrated communications strategy based on the companys experience.