title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð²ÑÐ²Ð¾Ð´Ñ Ð±ÑÐµÐ½Ð´Ð° IMVISO Ð½Ð° ÑÑÐ½Ð¾Ðº
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a marketing program events to launch a brand IMVISO into the market
Creators: name: ÐÐ½Ð¸ÑÐ¸Ð¼Ð¾Ð², ÐÐ½ÑÐ¾Ð½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð±ÑÐµÐ½Ð´
Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð°
Ð±Ð¸Ð·Ð½ÐµÑ-ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÑ Ð¿Ð¾ÐºÑÐ¿Ð°ÑÐµÐ»ÐµÐ¹
ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ Ð¾ÑÐµÐ½ÐºÐ°
ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð²ÑÐ²Ð¾Ð´Ð° Ð½Ð° ÑÑÐ½Ð¾Ðº
brand
branding
marketing program
business strategy
customer loyalty
economic assessment
market entry strategies

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð´Ð»Ñ Ð½Ð¾Ð²Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° Â«IMVISOÂ» Ñ ÑÑÐµÑÐ¾Ð¼ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¹ Ð¸ Ð²Ð½ÐµÑÐ½ÐµÐ¹ ÑÑÐµÐ´Ñ Ð±ÑÐµÐ½Ð´Ð°. Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÐ·ÑÑÐ¸ÑÑ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð°ÑÐ¿ÐµÐºÑÑ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð°. 2. ÐÑÐ¾Ð²ÐµÑÑÐ¸ Ð´ÐµÑÐ°Ð»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²ÐµÐ½Ð½Ð¾-ÑÐ¾Ð·ÑÐ¹ÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐÐ Â«ÐÐºÑÐ¾Ð±Ð»ÑÂ». 3. ÐÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÐµÐ´Ñ Ð±ÑÐµÐ½Ð´Ð° Â«IMVISOÂ» Ð² Ð Ð¾ÑÑÐ¸Ð¸ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ PEST-Ð°Ð½Ð°Ð»Ð¸Ð·Ð°, SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¸ Ð¼ÐµÑÐ¾Ð´Ð° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Â«5P ÐÐ¾ÑÑÐµÑÐ°Â». 4. Ð¡Ð¾ÑÑÐ°Ð²Ð¸ÑÑ Ð¿Ð»Ð°Ð½ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð´Ð»Ñ Ð²ÑÐ²Ð¾Ð´Ð° Ð±ÑÐµÐ½Ð´Ð° Ð½Ð° ÑÑÐ½Ð¾Ðº. 5. ÐÑÐµÐ½Ð¸ÑÑ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÑÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð°ÑÑ Ð² ÐÐÐ Â«ÐÐºÑÐ¾Ð±Ð»ÑÂ». Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ²Ð° Ð·Ð°Ð¿ÑÑÐºÐ° Ð±ÑÐµÐ½Ð´Ð° Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÑÑÑÐµÐ¹ ÑÐµÐ±Ñ ÐºÐ°Ðº Â«Branded houseÂ» Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½Ð¾Ð³Ð¾ ÑÐ¾Ð´Ð° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð´Ð»Ñ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ñ Ð¿Ð¾ÐºÑÐ¿Ð°ÑÐµÐ»ÐµÐ¹ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð² ÐºÑÐ°ÑÐºÐ¾ÑÑÐ¾ÑÐ½Ð¾Ð¹ Ð¸ Ð´Ð¾Ð»Ð³Ð¾ÑÑÐ¾ÑÐ½Ð¾Ð¹ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ðµ. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð¼ ÑÐ°Ð±Ð¾ÑÑ ÑÑÐ°Ð»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½Ð°Ñ Ð´Ð»Ñ Ð½Ð¾Ð²Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° Â«IMVISOÂ» Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð° Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÐµÐ³Ð¾ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð¼Ñ Ð²ÑÐ²Ð¾Ð´Ñ Ð½Ð° ÑÑÐ½Ð¾Ðº.
description: The topic of the final qualification work: Development of a program of marketing activities to bring the IMVISO brand to the market. This work is devoted to the development of a program of marketing events for the new brand "IMVISO", taking into account the analysis of the internal and external environment of the brand. During the research, the following tasks were solved: 1. To study the theoretical aspects of branding. 2. To conduct a detailed analysis of the production and economic activities of LLC " OktobluÂ». 3. To analyze the marketing environment of the IMVISO brand in Russia using PEST analysis, SWOT analysis, and porter's 5P competitive analysis methodÂ». 4. To make a plan of marketing activities to bring the brand to the market. 5. To evaluate the economic efficiency of the proposed programs. The work was performed in Oktoblu LLC. In the course of the work, the advantages of launching a brand in a company that positions itself as a "Branded house" were considered and the possibilities of using various types of events to generate customer loyalty in the short and long term were analyzed. The result of this work was a program of marketing activities developed for the new brand "IMVISO" for its effective introduction to the market.