title: ÐÐ¾Ð´ÐµÐ»Ñ ÑÐ°ÑÐ³ÐµÑÐ¸Ð½Ð³Ð° ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ÐÐ°ÐºÐ´Ð¾Ð½Ð°Ð»Ð´ÑÂ»
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: McDonald's LLC advertising campaign targeting model
Creators: name: Ð¡ÑÐ°Ð´Ð½Ð¸Ðº, ÐÐ»ÐµÐºÑÐ°Ð½Ð´ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÑÐ°ÑÐ³ÐµÑÐ¸Ð½Ð³ Ð² Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ðµ
Ð¼Ð¾Ð´ÐµÐ»Ñ ÑÐ°ÑÐ³ÐµÑÐ¸Ð½Ð³Ð°
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸
Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ ÑÐ°ÑÐ³ÐµÑÐ¸Ð½Ð³Ð° Ð½Ð° ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÑ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ
adl-Ð¼Ð¾Ð´ÐµÐ»Ñ
targeting in marketing
model of targeting
efficiency of advertising campaign
influence of targeting on advertising campaign
adl-model

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description: The aim of the study is to develop and test a targeting model for an advertising campaign using modern digital technologies as a tool for assessing the effectiveness of an advertising campaign. The study was carried out on the basis of the advertising campaign of McDonald's LLC. Research subject: tools and approaches to assessing the effectiveness of an advertising campaign of LLC "McDonald's". Research methods: content and comparative analysis, models, programs, knowledge bases for solving analysis problems, expert evaluation, data collection and processing. The main results of the study: ï­ explored the concept of targeting in marketing and its tools; ï­ considered the impact of targeting on advertising campaigns; ï­ performed an economic analyst and marketing analysis of McDonald's LLC; ï­ developed and built a targeting model for the advertising campaign of LLC McDonald's. Application field: application of work results in the activities of the target company and the possibility of scaling the solution at enterprises using targeted advertising. Scientific novelty lies in the application of a mathematical model to an advertising campaign in order to increase the effectiveness of an advertising campaign. Conclusions. The tasks of the WRC have been solved, the goal has been achieved, the scope of the results has been determined. The results obtained have signs of scientific novelty. Prospects and directions of further research are grounded.