title: ÐÐ¾ÑÑÑÐ¾ÐµÐ½Ð¸Ðµ Ð²Ð¾ÑÐ¾Ð½ÐºÐ¸ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð² Ð°Ð³ÐµÐ½ÑÑÑÐ²Ðµ Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÐ¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Building a sales funnel in a estate agency
Creators: name: ÐÐ°Ð¹Ð¼Ð¸ÑÑÐ¾Ð²Ð°, ÐÑÐµÐ½Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð²Ð¾ÑÐ¾Ð½ÐºÐ° Ð¿ÑÐ¾Ð´Ð°Ð¶
Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð¾ Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÐ¸
Ð²ÐµÐ±Ð¸Ð½Ð°Ñ
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
sales funnel
estate agency
webinar
social networks
promotion tools

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description: The title of the bachelor graduate qualification work: âBuilding a sales funnel in an estate agencyâ. The aim of the graduate qualification work is to building a sales funnel in an estate agency and evaluate its effectiveness. Tasks of the graduate qualification work: 1. Consider promotion tools in social networks and theoretical aspects of building a sales funnel. 2. Consider the main provisions of the company, its organizational structure and economic performance indicators. 3. Describe the identified problem in the company and suggest ways to solve it. 4. Build client path diagrams for the main points of contact and evaluate the effectiveness of the main promotion channels. 5. Make conclusions to increase the effectiveness of channels and outline the next steps for the implementation of future marketing strategies. The graduate qualification work was carried out on the basis the estate agency "Public Realty". Methods: General scientific research methods were used: content and comparative analysis, the method of analogies, as well as specific research methods, in particular, data collection and processing. The main results of the graduate qualification work: â all points of contact of the estate agency with potential clients are registered; â built customer path diagrams for the main points of contact; â the effectiveness of such promotion channels as Instagram, site quiz, webinar funnel, newsletter was evaluated; â tasks have been outlined for further building a marketing strategy in a estate agency. The practical significance of the work is determined by the ability to build a marketing strategy of the company and increase the effectiveness of promotion channels.