title: ÐÐ±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ IT-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð´Ð»Ñ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐ²Ð¾ÑÑÐµÑÐºÐ¸Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð²
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Justfication of the use of IT tools for the implementation of creative online projects
Creators: name: ÐÑÐ¸Ð¿ÐµÐ½ÐºÐ¾, ÐÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÑ
Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ
CRM-ÑÐ¸ÑÑÐµÐ¼Ñ
Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ð°
Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¿ÑÐ¾ÐµÐºÑÑ
business processes
implementation
CRM systems
online platform
online projects

description: Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ â Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÑÐµÐºÑÐ¾Ð² Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ Ð¸ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ Ð² ÑÑÐµÑÐµ ÑÐ²Ð¾ÑÑÐµÑÐºÐ¾Ð³Ð¾ Ð¾Ð½Ð»Ð°Ð¹Ð½ Ð¸ Ð¾ÑÐ»Ð°Ð¹Ð½ Ð¿ÑÐ¾ÐµÐºÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ ÑÐµÐ½ÑÑÐ°; 2. Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ ÑÐµÑÐµÐ½Ð¸Ð¹; 3. ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¿Ð¾ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ IT â Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð²; 4. ÑÐ°ÑÑÐµÑ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ°; 5. Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½ÑÑ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð². ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÑÐ±Ð¾Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸, ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¸ÑÑÐµÐ¼Ñ Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ°Ð¼Ð¸-Ð°Ð½Ð°Ð»Ð¾Ð³Ð°Ð¼Ð¸, Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¸Ñ ÑÐ»Ð°Ð±ÑÑ Ð¸ ÑÐ¸Ð»ÑÐ½ÑÑ ÑÑÐ¾ÑÐ¾Ð½, Ð¼Ð¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð², Ð¼ÐµÑÐ¾Ð´Ñ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð², Ð¿Ð¾ÑÐ»ÐµÐ´ÑÑÑÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð². Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: 1. ÑÐ¼Ð¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½ Ð¾ÑÐ½Ð¾Ð²Ð½Ð¾Ð¹ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸; 2. Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð¿ÑÐ¸ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð´Ð²ÑÑ ÑÐ¾ÑÐ¼Ð°ÑÐ¾Ð²; 3. ÑÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ñ Ðº Ð½Ð¾Ð²Ð¾Ð¹ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ðµ Ð¸ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ðµ; 4. Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ; 5. Ð¾Ð¿Ð¸ÑÐ°Ð½Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¾Ñ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ IT-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð². ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð¾Ð±ÑÑÐ»Ð¾Ð²Ð»ÐµÐ½Ð° ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ°Ð¼Ð¸ Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ð¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ° ÑÐ²Ð¾ÑÑÐµÑÐºÐ¾Ð³Ð¾ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ ÑÐµÐ½ÑÑÐ°: ÑÐ¾ÐºÑÐ°ÑÐµÐ½Ð¸Ðµ Ð²ÑÐµÐ¼ÐµÐ½Ð¸ Ð´Ð»Ñ Ð¿ÐµÑÐµÐ´Ð°ÑÐ¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð²Ð½ÑÑÑÐ¸ Ð¾ÑÐ´ÐµÐ»Ð° Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð¸ Ð¼ÐµÐ¶Ð´Ñ Ð´ÑÑÐ³Ð¸Ð¼Ð¸ ÑÑÑÑÐºÑÑÑÐ½ÑÐ¼Ð¸ Ð¿Ð¾Ð´ÑÐ°Ð·Ð´ÐµÐ»ÐµÐ½Ð¸ÑÐ¼Ð¸, ÑÐ½Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¸Ð·Ð´ÐµÑÐ¶ÐµÐº Ð·Ð° ÑÑÐµÑ Ð³ÑÐ°Ð¼Ð¾ÑÐ½Ð¾Ð³Ð¾ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÐ¸Ñ ÑÐµÑÑÑÑÐ¾Ð², Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ°ÑÑÐ¸ÑÐµÐ½Ð¸Ðµ ÐºÐ»Ð¸ÐµÐ½ÑÑÐºÐ¾Ð¹ Ð±Ð°Ð·Ñ. Ð ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾Ð¹ Ð¿Ð¾Ð´Ð´ÐµÑÐ¶ÐºÐ¸ Ð¸Ð¼ÐµÑÑÐ¸ÑÑÑ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ ÑÐ¸ÑÑÐµÐ¼ Ð±ÑÐ»Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ð° Ð¸ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ð°. â
description: The purpose of this work was to analyze the effects of implementing a marketing system and an online platform in the field of creative online and offline design. Tasks that were solved in the course of the study: 1. conducting an analysis of the activities of the educational center; 2. analysis of existing information solutions; 3. development of the project for the implementation of IT tools; 4. calculation of the economic efficiency of the project; 5. analysis of the results obtained. The research methods used: information collection, comparative analysis of the system with its competitors, identification of their weaknesses and strengths, business process modeling, methods for evaluating the effectiveness of projects, and subsequent analysis of the results. Results of the work: 1. the main business process of the company is modeled; 2. the business was evaluated when implementing two formats; 3. requirements for the new information system and online platform have been formed; 4. the economic efficiency of the implementation is justified; 5. the results of the implementation of IT tools are described. The practical significance of the work is due to the results of the automation of the business process of the creative educational center: reducing the time for the transfer of information within the sales department and between other structural divisions, reducing costs due to the competent use of working resources, as well as expanding the customer base. A CRM system and an online platform were proposed as possible support for existing information systems.