title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð¸ Ð¼Ð¾Ð´ÐµÐ»ÐµÐ¹ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸ÐµÐ¼ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð±Ð¸Ð·Ð½ÐµÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Improving methods and models of the enterprise strategic management in the conditions of business digital transformation
Creators: name: ÐÐ¾ÑÐ¾Ð·Ð¾Ð²Ð°, ÐÐ»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐ¸ÑÑÐ¾Ð²Ð°Ñ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ñ
ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ðµ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ
Ð¼ÐµÑÐ¾Ð´ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ
Ð¼Ð¾Ð´ÐµÐ»Ñ
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑ
Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾-Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ°Ñ ÑÐ¸ÑÑÐµÐ¼Ð°
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ
digital transformation
strategic management
method of management
model
business process
information and analytical system
efficiency

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description: The aim of the study is to improve the effectiveness of strategic management in the enterprise by developing recommendations, as well as the introduction and integration of innovative tools. The study was carried out on the basis of internal data of the company Tradecon, LLC and external data on the topic of the work. Research subject: the process of improving the models and methods of strategic enterprise management of Tradecon, LLC through the implementation of digital solutions. Research methods: theoretical analysis, interviews and surveys, observation, data collection, comparative analysis, software modeling, mathematical analysis, SWOT analysis, PEST analysis. The following software were used in data processing: Microsoft Office, including Microsoft Word and Microsoft ExÑel, a Microsoft Power BI business analysis tool. The main results of the study: - the theoretical and methodological foundations of digital transformation, strategic management systems at the enterprise are analyzed, namely, the main methods and models of strategic management are considered; - the analysis of financial and economic activities, strategic analysis were carried out and problems of the Tradecon, LLC were identified; - recommendations are given on the inclusion of the Microsoft Power BI tool for creating dashboards, as well as the Yougile project management system in the process of strategic enterprise management and the effectiveness of their implementation is justified. Application field: application of the results of work in the activities of the object company and the ability to scale the solutions. The practical novelty of the study is the development of an information panel that allows you to quickly track key sales indicators. Conclusions: The tasks of the thesis are solved, the goal is achieved, and the scope of application of the results is determined. The directions of further research are defined.