title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð¿Ð»Ð°Ð½Ð° Ð´Ð»Ñ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÑÐ¸ Â«ÐÐÐ¾Ð½ÑÐ°ÐºÑÐµÂ» (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐµÐ²ÑÐ°Ð½Ð°Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of the content plan of the social network "VKontakte" (by the example of LLC "Levrana")
Creators: name: ÐÐ¾Ð»Ð¾ÑÐ½Ð¸ÐºÐ¾Ð²Ð°, ÐÐ°Ð»ÐµÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð°Ñ ÑÐµÑÑ
ÐÐÐ¾Ð½ÑÐ°ÐºÑÐµ
ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð¿Ð»Ð°Ð½
ÐºÐ¾Ð½ÑÐµÐ½Ñ
ÐÐµÐ²ÑÐ°Ð½Ð°
social network
VKontakte
content plan
content
Levrana

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description: The aim of the graduate qualification work is to increase the reach and increase the activity of users of the social network "VKontakte" by developing a content plan for the community of the company LLC "Levrana". The work has been carried out on the materials LLC "Levrana". Research methods used: coefficient analysis for the technical and economic characteristics of the enterprise, methods of comparative analysis. The main results of the graduate qualification work: â analysis of social networks VKontakte, Dzen and YouTube; â analysis of the company LLC "Levrana"; â analysis of the main competitors of the brand; â development of a content plan for the social network "VKontakte"; â analysis of the effectiveness of the plan and preparation of recommendations. The areas of the graduate qualification work results application: the work is of practical importance and contains recommendations on the marketing activities of the organization under study. Conclusions. The tasks of the WRC were solved: analysis of the enterprise, determination of the best practices for content planning, construction of a content plan and its implementation, analysis of the effectiveness of the plan and preparation of recommendations. The coverage on posts and the activity of users of the VKontakte social network in the brand community are predicted.