title: Ð¯Ð·ÑÐºÐ¾Ð²ÑÐµ ÑÑÐµÐ´ÑÑÐ²Ð° Ð¸ Ð¿ÑÐ¸ÐµÐ¼Ñ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð³Ð¾ ÑÐµÐºÑÑÐ° Ð² ÑÑÐµÑÐµ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ ÐºÑÐ°ÑÐ¾ÑÑ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Linguistic devices used in advertising texts in the beauty industry
Creators: name: ÐÐ¾Ð½Ð¾Ð²Ð°Ð»Ð¾Ð²Ð°, ÐÐ½ÑÐ¸ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐµÐºÐ»Ð°Ð¼Ð°
ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐ¹ ÑÐµÐºÑÑ
ÑÑÐ¸Ð»Ð¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¿ÑÐ¸ÐµÐ¼Ñ
Ð¸Ð½Ð´ÑÑÑÑÐ¸Ñ ÐºÑÐ°ÑÐ¾ÑÑ
ÐºÐ¾ÑÐ¼ÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ ÑÑÐµÐ´ÑÑÐ²Ð°
advertising
advertising text
stylistic devices
beauty industry
cosmetic products

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description: This paper considers the concept of advertising and advertising text and describes its main characteristics. The specifics of the use of advertising text in different spheres of public life and different types of written advertisements are studied via analyzing the existing classifications of advertising texts. Furthermore, advertising text structure and its principal components are outlined. The study pinpoints the linguistic and stylistic features of the advertising text as a whole, as well as the linguistic and socio-cultural specifics of the advertising text in the beauty industry today. Stylistic analysis of Russian and English advertising texts for cosmetic products presented on manufacturers official online store websites in the "Product Description" section is carried out. The analysis reveals the mechanism of using language as a tool for commercial promotion. As a result of conducting a comparative analysis of advertising texts in the beauty industry in the Russian and English-language discourse, modern tendencies in the linguistic and stylistic layout of advertising messages of such type are listed.