title: ÐÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐ¸ÑÑÐ¾Ð²ÑÑ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð² Ð¼Ð¸ÑÐ¾Ð²Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ðµ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«Ð¡ÐµÑÐºÐ¾Ð½ÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Evaluating the effectiveness of digital technologies in global trade through the example of OOO Sercons
Creators: name: ÐÐ°Ðº, ÐÐ»Ð¸Ð·Ð°Ð²ÐµÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ñ
ÑÐµÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ñ
Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
Ð¼Ð¸ÑÐ¾Ð²Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ
Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð° Ð¼ÐµÑ
digitalization
certification
information technology
world trade
implementation
program of measures

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description: The purpose of the work is to analyze the impact of digital technologies on trade enterprises, identify key factors for successful application, analyze the international trade market, analyze the effectiveness of existing digital technologies in the company Â«SerconsÂ» and develop a program of measures to develop the use of digital technologies at the company Â«SerconsÂ». The following tasks were solved: - the current state of the certification market both in Russia and abroad has been studied; - basic information technologies have been studied; - the state of the company Â«SerconsÂ» has been analyzed; - the application of digital technologies in the best companies in Russia and the world is analyzed; - a program of measures has been developed to develop the use of digital technologies at the Â«SerconsÂ» enterprise; - the costs of implementation and the economic benefits of the project have been calculated. The relevance of the topic is due to the pace of development of digital technologies, their implementation in companies in terms of optimizing business processes and the need for trade companies to adapt to a rapidly changing environment. The sources of information were data from domestic and foreign scientific research literature, official Internet resources and analytical agencies. The Yandex search engine was used to collect the data needed to complete the work. The Excel program was used to process the calculation results.