title: ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ WeChat ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ° Ð¼Ð¾Ð½ÐµÑÐ¸Ð·Ð°ÑÐ¸Ð¸ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð´Ð»Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»ÐµÐ¹ Ð² ÐÐ¸ÑÐ°Ðµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Qualitative Research on the influence of WeChat on monetization and success of business for local and foreign entrepreneurs in China
Creators: name: Ð® Ð§ÑÐ²Ð¾Ð½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐµ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ
Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¼Ð¾Ð½ÐµÑÐ¸Ð·Ð°ÑÐ¸Ð¸
Ð±Ð¸Ð·Ð½ÐµÑ
research
communication platforms
monetization tools
business

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Â«ÐÐ°ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð²Ð»Ð¸ÑÐ½Ð¸Ñ WeChat Ð½Ð° Ð¼Ð¾Ð½ÐµÑÐ¸Ð·Ð°ÑÐ¸Ñ Ð¸ ÑÑÐ¿ÐµÑ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð´Ð»Ñ Ð¼ÐµÑÑÐ½ÑÑ Ð¸ Ð¸Ð½Ð¾ÑÑÑÐ°Ð½Ð½ÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»ÐµÐ¹ Ð² ÐÐ¸ÑÐ°ÐµÂ». ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ ÑÐ¾Ð³Ð¾, ÐºÐ°Ðº WeChat ÑÐ°Ð±Ð¾ÑÐ°ÐµÑ Ð² ÑÑÐ°ÑÑÐ°Ð¿-Ð»Ð°Ð½Ð´ÑÐ°ÑÑÐµ ÐÐ¸ÑÐ°Ñ Ð¸ ÐºÐ°Ðº Ð¾Ð½ Ð¿Ð¾Ð¼Ð¾Ð³Ð°ÐµÑ Ð¼ÐµÑÑÐ½ÑÐ¼ Ð¸ Ð¸Ð½Ð¾ÑÑÑÐ°Ð½Ð½ÑÐ¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»ÑÐ¼ Ð²ÐµÑÑÐ¸ ÑÐ²Ð¾Ð¹ Ð±Ð¸Ð·Ð½ÐµÑ. Ð ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²Ð¸Ð¸ Ñ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÐ»ÑÑ Ð±ÑÐ»Ð¸ Ð²ÑÐ´Ð²Ð¸Ð½ÑÑÑ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð³Ð¸Ð¿Ð¾ÑÐµÐ·Ñ: H1: ÐÐ»Ñ Ð¼ÐµÑÑÐ½ÑÑ Ð¸ Ð¸Ð½Ð¾ÑÑÑÐ°Ð½Ð½ÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»ÐµÐ¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ Ð¼Ð¾Ð½ÐµÑÐ¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð±Ð¸Ð·Ð½ÐµÑ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ WeChat, Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÑ ÑÐ°ÐºÐ¸Ðµ ÑÑÐ½ÐºÑÐ¸Ð¸, ÐºÐ°Ðº WeChat Pay, Ð¾ÑÐ¸ÑÐ¸Ð°Ð»ÑÐ½ÑÐ¹ Ð°ÐºÐºÐ°ÑÐ½Ñ WeChat Ð¸ Ð¼Ð¸Ð½Ð¸-Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ. H2: ÐÐ»Ñ Ð¼ÐµÑÑÐ½ÑÑ Ð¸ Ð¸Ð½Ð¾ÑÑÑÐ°Ð½Ð½ÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»ÐµÐ¹ Ð±Ð¾Ð»ÐµÐµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÑ WeChat Ð´Ð»Ñ Ð±Ð¸Ð·Ð½ÐµÑÐ°, ÑÐµÐ¼ Ð´ÑÑÐ³Ð¸Ðµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ (Ð²ÐµÐ±-ÑÐ°Ð¹Ñ/Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ) Ð² ÐÐ¸ÑÐ°Ðµ. H3: ÐÐµÑÑÐ½ÑÐ¼ Ð¸ Ð¸Ð½Ð¾ÑÑÑÐ°Ð½Ð½ÑÐ¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»ÑÐ¼ Ð²ÑÐ³Ð¾Ð´Ð½Ð¾ Ð¼Ð¾Ð½ÐµÑÐ¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐ¹ ÐºÐ°Ð¿Ð¸ÑÐ°Ð» Ð¿Ð¾Ð²ÐµÑÑ WeChat Ð´Ð»Ñ Ð´ÐµÐ»Ð¾Ð²ÑÑ ÑÐµÐ»ÐµÐ¹. Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸Ð»Ð°ÑÑ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¸Ð½ÑÐµÑÐ²ÑÑ Ñ Ð´ÐµÐ²ÑÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÑÐ¼Ð¸, Ð±Ð°Ð·Ð¸ÑÑÑÑÐ¸Ð¼Ð¸ÑÑ Ð² ÐÐ¸ÑÐ°Ðµ: â ÐÐ¸ÑÐ°Ð¹ÑÑ: Ð¤Ð°Ð½Ð³Ð´Ð°Ð½ ÐÑÐ¹, Ð³ÐµÐ½ÐµÑÐ°Ð»ÑÐ½ÑÐ¹ Ð´Ð¸ÑÐµÐºÑÐ¾Ñ Beluga Global, ÐÐ°ÑÐº ÐÐ¸, Ð³ÐµÐ½ÐµÑÐ°Ð»ÑÐ½ÑÐ¹ Ð´Ð¸ÑÐµÐºÑÐ¾Ñ Tencent Incubator Center Ð² Ð¨Ð°Ð½ÑÐ°Ðµ, Ð¥Ð¸Ð·ÐµÑ Ð¦Ð°Ð¹, Ð³ÐµÐ½ÐµÑÐ°Ð»ÑÐ½ÑÐ¹ Ð´Ð¸ÑÐµÐºÑÐ¾Ñ Heatherâs Chamber. ÐÐ½Ð¾ÑÑÑÐ°Ð½ÐµÑ: Ð¥Ð¸Ð´Ð¶Ð¾Ð½Ð³ ÐÐ¸Ð¼, Ð³ÐµÐ½ÐµÑÐ°Ð»ÑÐ½ÑÐ¹ Ð´Ð¸ÑÐµÐºÑÐ¾Ñ Sangsanglak (ÐºÐ¾ÑÐµÐ¹ÑÐºÐ¸Ð¹), ÐÐ¸Ð½Ð³Ñ ÐÐ°Ð½Ð³, Ð³ÐµÐ½ÐµÑÐ°Ð»ÑÐ½ÑÐ¹ Ð´Ð¸ÑÐµÐºÑÐ¾Ñ MoneyLocker (ÐºÐ¾ÑÐµÐ¹ÑÐºÐ¸Ð¹), ÐÐ°ÑÐ¸Ð°Ð½ ÐÐ°Ð½ÐºÐ¾, Ð³ÐµÐ½ÐµÑÐ°Ð»ÑÐ½ÑÐ¹ Ð´Ð¸ÑÐµÐºÑÐ¾Ñ WeHustle (ÑÐºÑÐ°Ð¸Ð½ÑÐºÐ¸Ð¹), Ð Ð¸ÐºÐ¸ ÐÐ³, Ð³ÐµÐ½ÐµÑÐ°Ð»ÑÐ½ÑÐ¹ Ð´Ð¸ÑÐµÐºÑÐ¾Ñ iClick (ÐÐ¾Ð½ÐºÐ¾Ð½Ð³), ÐÐ¶ÑÐ»Ð¸Ñ ÐÐ°Ð¿Ð¿Ð¾Ð½, Ð³ÐµÐ½ÐµÑÐ°Ð»ÑÐ½ÑÐ¹ Ð¼ÐµÐ½ÐµÐ´Ð¶ÐµÑ Ð² CHANGSHA EURASIA CHINA-ITALY TRADE CONSULTING CO, LTD (ÐÑÐ°Ð»Ð¸Ñ), ÐÐ²Ð° Ð¥ÑÑ, Ð¾ÑÐ½Ð¾Ð²Ð°ÑÐµÐ»Ñ Ripple Digital Branding (Ð¢Ð°Ð¹Ð²Ð°Ð½Ñ). Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð¾ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¾ Ð´ÐµÐ²ÑÑÑ Ð¸Ð½ÑÐµÑÐ²ÑÑ Ð´Ð»Ñ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð²Ð»Ð¸ÑÐ½Ð¸Ñ WeChat Ð½Ð° Ð¼Ð¾Ð½ÐµÑÐ¸Ð·Ð°ÑÐ¸Ñ Ð¸ ÑÑÐ¿ÐµÑ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð¼ÐµÑÑÐ½ÑÑ Ð¸ Ð¸Ð½Ð¾ÑÑÑÐ°Ð½Ð½ÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»ÐµÐ¹ Ð² ÐÐ¸ÑÐ°Ðµ Ñ ÑÑÐµÑÐ¾Ð¼ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ Ð¾ÑÑÐ°ÑÐ»ÐµÐ¹ Ð¸ ÑÐ°Ð·Ð¼ÐµÑÐ¾Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹. ÐÐ»Ð°Ð³Ð¾Ð´Ð°ÑÑ Ð¸Ð½ÑÐµÐ³ÑÐ°ÑÐ¸Ð¸ Ð¾ÑÐ²ÐµÑÐ¾Ð² Ð°Ð²ÑÐ¾Ñ ÑÐ¼Ð¾Ð³ ÑÐ²Ð¸Ð´ÐµÑÑ Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ²Ð° WeChat Ð´Ð»Ñ Ð±Ð¸Ð·Ð½ÐµÑÐ°.Â 
description: The subject of the graduate qualification work is âQualitative Research on the influence of WeChat on monetisation and success of business for local and foreign entrepreneurs in Chinaâ. The given work is devoted to studying how WeChat works in the start-up landscape of China and how it helpsÂ  local and foreign entrepreneurs to run their business.Â In accordance with the set goal, the following hypothesis were set: H1: Itâs effective for local and foreign entrepreneurs to monetise the business using WeChat, using features like WeChat Pay, WeChat official account, and mini app.Â H2: Itâs effective for local and foreign entrepreneurs to be successful using the WeChat for business than other tools (website/ application) in China. H3: Itâs effective for local and foreign entrepreneurs to monetize on social capital on top of WeChat for business purposes. The work was carried out based on the interview with nine companies based in China:Â â Chinese: Fangdan Wei, CEO of Beluga Global, Mark Li, CEO of Tencent Incubator Center in Shanghai, Heather Cai, CEO of Heatherâs ChamberÂ â Foreigner: Heejong Kim, CEO of Sangsanglak (Korean), Mingu Kang, CEO of MoneyLocker (Korean), Marian Danko, CEO of WeHustle (Ukrainian), Ricky Ng, CEO of iClick (Hong Kong), Giulia Zappon, General Manager at CHANGSHA EURASIA CHINA-ITALY TRADE CONSULTING CO.,LTD (Italy), Eva Hsu, Founder of Ripple Digital Branding (Taiwan). As a result, nine interviews were conducted to analyze the influence of WeChat on monetisation and success of business for local and foreign entrepreneurs in China, considering the different industries and sizes of the companies. Thanks to the integration of answers, the author could observe and analyze WeChatâs benefits on the business. Â