title: Ð¤Ð¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾Ðµ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¸ Ð¿ÑÐ¾Ð³Ð½Ð¾Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð² Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÑÐµÑÑ ÑÑÐ»ÑÐ³ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¡ÐÐ ÐÐ "Ð¡Ð"Ð¡ÐÐÐ Ð¢Ð")
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Financial planning and forecasting in organization of sphere of services (for example, SPB OO Â«SO Â«SPARTAÂ»)
Creators: name: Ð¨Ð°ÑÐ¾Ð², ÐÐ»ÐµÐºÑÐµÐ¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð±Ð¸Ð·Ð½ÐµÑ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
Ð±ÑÑ Ð³Ð°Ð»ÑÐµÑÑÐºÐ¸Ð¹ Ð±Ð°Ð»Ð°Ð½Ñ
Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð²
Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¸ÑÐºÐ¾Ð²
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð¿Ð»Ð°Ð½
Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸
business planning
balance sheet
analysis of competitors
risk analysis
marketing plan
assessment of effectiveness

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½ÑÐ¹ ÐºÐ»ÑÐ± Ð¡ÐÐ ÐÐ Â«Ð¡Ð Â«Ð¡ÐÐÐ Ð¢ÐÂ».
Ð¦ÐµÐ»Ñ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ¾ÑÑÐ¾Ð¸Ñ Ð² ÑÐ¾Ð¼, ÑÑÐ¾Ð±Ñ Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¡ÐÐ ÐÐ Â«Ð¡Ð Â«Ð¡ÐÐÐ Ð¢ÐÂ», Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð²Ð½ÐµÑÐ½ÐµÐ¹ Ð¸ Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¹ ÑÑÐµÐ´Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¿ÑÐ¾ÐµÐºÑ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ ÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ ÐºÐ»ÑÐ±Ð° Ð´Ð»Ñ Ð¼Ð°Ð»Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¸ Ð´Ð°ÑÑ Ð¾ÑÐµÐ½ÐºÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ°.
ÐÐ°Ð½Ð° ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸ ÐµÑ ÑÐ¾Ð·ÑÐ¹ÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸. ÐÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÑÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð±ÑÑÐ³Ð°Ð»ÑÐµÑÑÐºÐ¾Ð³Ð¾ Ð±Ð°Ð»Ð°Ð½ÑÐ° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸: Ð³Ð¾ÑÐ¸Ð·Ð¾Ð½ÑÐ°Ð»ÑÐ½ÑÐ¹ Ð¸ Ð²ÐµÑÑÐ¸ÐºÐ°Ð»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·Ñ Ð±ÑÑÐ³Ð°Ð»ÑÐµÑÑÐºÐ¾Ð³Ð¾ Ð±Ð°Ð»Ð°Ð½ÑÐ°, Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÑ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐ½ÑÐ°Ð±ÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸.
ÐÑÐ¾Ð²ÐµÐ´ÑÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¹ Ð¸ Ð²Ð½ÐµÑÐ½ÐµÐ¹ ÑÑÐµÐ´Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸, Ð° ÑÐ°ÐºÐ¶Ðµ ÐµÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸. ÐÐ½Ð°Ð»Ð¸Ð· Ð²Ð½ÐµÑÐ½ÐµÐ¹ ÑÑÐµÐ´Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÑÐ½ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ PEST-Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¸ Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð¿ÑÑÐ¸ ÑÐ¸Ð» ÐÐ¾ÑÑÐµÑÐ°. ÐÐ½Ð°Ð»Ð¸Ð· Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¹ ÑÑÐµÐ´Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð´Ð¸Ð°Ð³ÑÐ°Ð¼Ð¼Ñ ÐÑÐ¸ÐºÐ°Ð²Ñ. ÐÐ¾Ð½ÐºÑÑÐµÐ½ÑÑ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð² Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð½Ð¾Ð¼ Ð¼Ð½Ð¾Ð³Ð¾ÑÐ³Ð¾Ð»ÑÐ½Ð¸ÐºÐµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸. ÐÑÐ¾Ð³Ð¸ Ð¿Ð¾Ð´Ð²ÐµÐ´ÐµÐ½Ñ Ð² SWOT â Ð°Ð½Ð°Ð»Ð¸Ð·Ðµ.
ÐÐ°Ð½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÐµÐ»ÐµÑÐ¾Ð¾Ð±ÑÐ°Ð·Ð½Ð¾ÑÑÐ¸ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¸ÑÑÐ¾Ð´Ñ Ð¸Ð· Ð½ÑÐ½ÐµÑÐ½ÐµÐ³Ð¾ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÑÐ½Ð½ÑÑ Ð°Ð½Ð°Ð»Ð¸Ð·Ð¾Ð².
ÐÑÐ» Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½ ÑÐ°ÑÑÐµÑ Ð·Ð°ÑÑÐ°Ñ Ð½Ð° ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ°, ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ñ Ð¿Ð¾Ð´ÑÐ¾Ð±Ð½ÑÐµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¸ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²ÐµÐ½Ð½ÑÐµ Ð¿Ð»Ð°Ð½Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð¿Ð»Ð°Ð½ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÐµÐ¾ÑÐ¸Ð¸ 4Ð .
ÐÐ»Ñ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐµÐ°Ð»Ð¸Ð·ÑÐµÐ¼Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð±ÑÐ» ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½ Ð¿Ð»Ð°Ð½ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð¿Ð¾ ÑÐµÐ°Ð»Ð¸ÑÑÐ¸ÑÐ½Ð¾Ð¼Ñ, Ð¿ÐµÑÑÐ¸Ð¼Ð¸ÑÑÐ¸ÑÐ½Ð¾Ð¼Ñ Ð¸ Ð¾Ð¿ÑÐ¸Ð¼Ð¸ÑÑÐ¸ÑÐ½Ð¾Ð¼Ñ ÑÑÐµÐ½Ð°ÑÐ¸ÑÐ¼. Ð ÑÐ°ÐºÐ¶Ðµ ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ñ Ð¿Ð»Ð°Ð½Ñ Ð¿ÑÐ¸Ð±ÑÐ»ÐµÐ¹ Ð¸ ÑÐ±ÑÑÐºÐ¾Ð² Ð¸ Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð´ÐµÐ½ÐµÐ¶Ð½ÑÑ ÑÑÐµÐ´ÑÑÐ². ÐÑÐ»Ð° ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ñ Ð¿ÑÐ¾ÑÑÐ¾Ð¹ Ð½Ð¾ÑÐ¼Ñ Ð¿ÑÐ¸Ð±ÑÐ»Ð¸, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½Ð° ÑÑÐ°Ð²ÐºÐ° Ð´Ð¸ÑÐºÐ¾Ð½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ, Ð¸ ÑÐ¸ÑÑÐ°Ñ Ð¿ÑÐ¸Ð²ÐµÐ´ÐµÐ½Ð½Ð°Ñ ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ°. ÐÑÐ»Ð¸ ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½Ñ: ÑÑÐ¾Ðº Ð¾ÐºÑÐ¿Ð°ÐµÐ¼Ð¾ÑÑÐ¸ Ñ ÑÑÐµÑÐ¾Ð¼ ÑÑÐ°Ð²ÐºÐ¸ Ð´Ð¸ÑÐºÐ¾Ð½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ, ÑÐ¸ÑÑÐ°Ñ ÑÐµÐºÑÑÐ°Ñ ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÑ, Ð²Ð½ÑÑÑÐµÐ½Ð½ÑÑ Ð½Ð¾ÑÐ¼Ð° Ð´Ð¾ÑÐ¾Ð´Ð½Ð¾ÑÑÐ¸, Ð¸Ð½Ð´ÐµÐºÑ ÑÐµÐ½ÑÐ°Ð±ÐµÐ»ÑÐ½Ð¾ÑÑÐ¸. ÐÑÐ» Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¸ÑÐºÐ¾Ð² Ð¿ÑÐ¾ÐµÐºÑÐ°.
description: The object of the study is the sports club of SPB OO Â«SO Â«SPARTAÂ».
The purpose of this work is to analyze the activities of SPB OO Â«SO Â«SPARTAÂ», to analyze the external and internal environment of the enterprise. Develop an investment project to create a sports club for a small business and assess the effectiveness of the investment project.
The characteristic of the organization and its economic activity is given. The analysis of the balance sheet of the organization was carried out: horizontal and vertical analysis of the accounting balance, analysis of financial results and analysis of the profitability of the organization.
The analysis of the internal and external environment of the organization, as well as its competitiveness. The analysis of the external environment of the organization was carried out with the help of PEST analysis and porter's five forces model. The analysis of the internal environment of the organization is considered using the Ishikawa diagram. Competitors are considered in the constructed competitiveness polygon. The results are summed up in the SWOT analysis.
An assessment of the feasibility of the project based on the current state of the organization and on the basis of the analysis is given.
The cost of the project was calculated, detailed organizational and production plans were made, as well as a marketing plan based on the theory of 4P.
To assess the economic efficiency of the implemented project, a sales plan was drawn up for realistic, pessimistic and optimistic scenarios. As well as plans for profits and losses and cash flows. The simple rate of return was calculated and the discount rate and net present value of the project were calculated. The payback period was calculated taking into account the discount rate, net present value, internal rate of return, profitability index. Project risk analysis and sensitivity analysis were performed.