title: Ð¡Ð¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾-Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½ÑÐ¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³ ÐºÐ°Ðº ÑÐ°ÐºÑÐ¾Ñ Ð²ÑÐ±Ð¾ÑÐ° Ð¿ÑÐ¾Ð´ÑÐºÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Socially-responsible marketing as a product selection factor
Creators: name: ÐÐ»Ð¾Ð±Ð¸Ð½Ð°, ÐÐ»Ð°ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾ Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½ÑÐ¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð°Ñ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð°Ñ Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑ
ÑÑÐµÐ¹ÐºÑ Ð¾Ð»Ð´ÐµÑÑ
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ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾ Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾Ðµ Ð¿Ð¾ÑÑÐµÐ±Ð»ÐµÐ½Ð¸Ðµ
socially responsible marketing
corporate social responsibility
stakeholders
social contract
socially responsible consumption

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description: The theme of the master's final qualification work:Â Â«Socially responsible marketing as a factor in product selectionÂ». The purpose of the studyÂ is to determine the importance of the company's social responsibility for consumers and to establish the attitude of stakeholders to socially responsible marketing as a factor in product selection. The object of the researchÂ is the concept of socially responsible marketing. The subject of the studyÂ is consumer behavior. Research methods:Â general scientific research methods, comparative and qualitative analysis were used. The main results of the study: - a description of the terms is given, a system for building the company's social responsibility is defined; - the attitude of consumers to the social responsibility of business was revealed, the main trends in the development of socially responsible marketing on the part of the main stakeholders were established; - the relationship between socially responsible marketing and the image of the brand in the eyes of consumers has been established, and a commitment to products and services produced by socially responsible companies has also been fixed; - justified the importance of the use of socially responsible marketing in business practice, due to its impact on consumer loyalty. Scope of the results of the GQP: the possibility of scaling the results for non-profit companies. The scientific novelty of the researchÂ is the determination of the relationship between SRM and the choice of consumers, the creation of an auxiliary tool for the implementation of SRM.Conclusions:Â The tasks of the WRC have been solved, the goal of the work has been achieved, and the scope of the results has been determined. The results have signs of scientific novelty.