title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¼Ð°Ð»Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÑÐµÑÑ Ð²ÑÑÐ¾ÐºÐ¸Ñ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of a small business development strategy on the example of a Chinese high-tech enterprise
Creators: name: Ð§ÑÐ½Ñ Ð§Ð¶ÑÐ½Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð¼Ð°Ð»ÑÐµ Ð²ÑÑÐ¾ÐºÐ¾ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸ÑÐ½ÑÐµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ð¹ Ð¼Ð°Ð»ÑÐ¹ Ð²ÑÑÐ¾ÐºÐ¾ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸ÑÐ½ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ
small high-tech enterprises
development strategies
competitive strategy
chinese small high-tech businesses

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description: The study was carried out on the basis of the Chinese small technology enterprise âGuo Maoâ Digital Technology Ltd. Research subject: the process of strategic management in small technology enterprises. Research methods: theoretical analysis, combination of normative and case analysis, exploring qualitative and inductive analysis. The main results of the study: - analysis of the activities of Go Mao Ltd; - development of integrated growth strategy; - development of marketing strategy, justification of economic effect of implementation of the chosen strategy. Application field for the results of the work in the subject company and the possibility of scaling up the solution to small technology enterprises. The scientific novelty of the study is the inductively proposed strategic model for the development of small technology enterprises in China. Conclusions. The tasks of the thesis have been solved, the goal has been achieved, the scope of the results has been determined. The results obtained have signs of scientific novelty. Prospects and directions of further research are justified.