title: Ð¡ÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð°Ñ ÑÐ¾Ð²Ð°ÑÐ¾Ð²ÐµÐ´Ð½Ð°Ñ Ñ Ð°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð¸ Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð° ÐºÐµÑÐ°Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ (ÐºÐµÑÐ°Ð¼Ð¾Ð³ÑÐ°Ð½Ð¸ÑÐ½Ð¾Ð¹) Ð¿Ð»Ð¸ÑÐºÐ¸ Ð´Ð»Ñ Ð¾Ð±Ð»Ð¸ÑÐ¾Ð²ÐºÐ¸ ÑÑÐµÐ½, ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ ÐµÑ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð² ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¼ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Comparative commodity characteristics and quality assessment of ceramic (stoneware) tiles for wall cladding, improvement of its assortment in a retail trade enterprise
Creators: name: ÐÐ°ÑÑÐ¸Ð½Ð°, ÐÐ¸ÐºÑÐ¾ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÐºÐµÑÐ°Ð¼Ð¸ÑÐµÑÐºÐ°Ñ (ÐºÐµÑÐ°Ð¼Ð¾Ð³ÑÐ°Ð½Ð¸ÑÐ½Ð°Ñ) Ð¿Ð»Ð¸ÑÐºÐ° Ð´Ð»Ñ Ð¾Ð±Ð»Ð¸ÑÐ¾Ð²ÐºÐ¸ ÑÑÐµÐ½
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Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ ÐºÐ°ÑÐµÑÑÐ²Ð°
ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ°
Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ðµ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ñ
ceramic (stoneware) tiles for wall cladding
stoneware
quality indicators
product range improvement
consumer preferences

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ñ ÐºÐ°ÑÐµÑÑÐ²Ð° ÐºÐµÑÐ°Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð¸ ÐºÐµÑÐ°Ð¼Ð¾Ð³ÑÐ°Ð½Ð¸ÑÐ½Ð¾Ð¹ Ð¿Ð»Ð¸ÑÐºÐ¸ Ð´Ð»Ñ Ð¾Ð±Ð»Ð¸ÑÐ¾Ð²ÐºÐ¸ ÑÑÐµÐ½, ÑÐµÐ°Ð»Ð¸Ð·ÑÑÑÐµÐ¹ÑÑ Ð½Ð° Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¾Ð¼ ÑÑÐ½ÐºÐµ Ð¾ÑÐ´ÐµÐ»Ð¾ÑÐ½ÑÑ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð¾Ð² Ð² Ð¡Ð°Ð½ÐºÑâÐÐµÑÐµÑÐ±ÑÑÐ³Ðµ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÐµÐµ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð² ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¼ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸. ÐÐ±ÑÐµÐºÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÐºÐµÑÐ°Ð¼Ð¸ÑÐµÑÐºÐ°Ñ Ð¸ ÐºÐµÑÐ°Ð¼Ð¾Ð³ÑÐ°Ð½Ð¸ÑÐ½Ð°Ñ Ð¿Ð»Ð¸ÑÐºÐ° Ð´Ð»Ñ Ð¾Ð±Ð»Ð¸ÑÐ¾Ð²ÐºÐ¸ ÑÑÐµÐ½ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ð°. Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð¹ ÑÐ¾Ð²Ð°ÑÐ¾Ð²ÐµÐ´Ð½Ð¾Ð¹ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ¸ Ð¸ Ð¾ÑÐµÐ½ÐºÐ¸ ÐºÐ°ÑÐµÑÑÐ²Ð° ÐºÐµÑÐ°Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ (ÐºÐµÑÐ°Ð¼Ð¾Ð³ÑÐ°Ð½Ð¸ÑÐ½Ð¾Ð¹) Ð¿Ð»Ð¸ÑÐºÐ¸ Ð´Ð»Ñ Ð¾Ð±Ð»Ð¸ÑÐ¾Ð²ÐºÐ¸ ÑÑÐµÐ½, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÐµÐµ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð² ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¼ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸Ð»Ð¾ÑÑ Ð½Ð° Ð±Ð°Ð·Ðµ Ð»Ð°Ð±Ð¾ÑÐ°ÑÐ¾ÑÐ¸Ð¸ ÑÐºÑÐ¿ÐµÑÑÐ¸Ð·Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ ÑÐ¾Ð²Ð°ÑÐ¾Ð² ÐÑÑÑÐµÐ¹ ÑÐºÐ¾Ð»Ñ ÑÐµÑÐ²Ð¸ÑÐ° Ð¸ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ ÑÑÐ°Ð½Ð´Ð°ÑÑÐ½ÑÐµ Ð¸ Ð¾Ð±ÑÐµÐ¿ÑÐ¸Ð·Ð½Ð°Ð½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: Ð°Ð½Ð°Ð»Ð¸Ð· Ð¼Ð°ÑÐºÐ¸ÑÐ¾Ð²ÐºÐ¸, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÑÐ°Ð·Ð¼ÐµÑÐ½Ð¾âÐ¼Ð°ÑÑÐ¾Ð²ÑÑ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸Ðº, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÑÐ¸Ð·Ð¸ÐºÐ¾âÑÐ¸Ð¼Ð¸ÑÐµÑÐºÐ¸Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¾ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¾, ÑÑÐ¾ Ð¾Ð±ÑÐ°Ð·ÑÑ ÐºÐµÑÐ°Ð¼Ð¾Ð³ÑÐ°Ð½Ð¸ÑÐ° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð³Ð¾ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ð° Ð¸ Ð¾Ð´Ð¸Ð½ Ð¾Ð±ÑÐ°Ð·ÐµÑ ÐºÐµÑÐ°Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð¿Ð»Ð¸ÑÐºÐ¸ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ð° ÐÑÐ¿Ð°Ð½Ð¸Ð¸ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸Ð·ÑÑÑÑÑ Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ Ð²ÑÑÐ¾ÐºÐ¸Ð¼Ð¸ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÑÐ¼Ð¸ ÐºÐ°ÑÐµÑÑÐ²Ð°. Ð Ð·Ð°ÐºÐ»ÑÑÐµÐ½Ð¸Ðµ Ð±ÑÐ»Ð¸ ÑÐ´ÐµÐ»Ð°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° ÐºÐµÑÐ°Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ (ÐºÐµÑÐ°Ð¼Ð¾Ð³ÑÐ°Ð½Ð¸ÑÐ½Ð¾Ð¹) Ð¿Ð»Ð¸ÑÐºÐ¸ Ð´Ð»Ñ Ð¾Ð±Ð»Ð¸ÑÐ¾Ð²ÐºÐ¸ ÑÑÐµÐ½ Ð² ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÑÐµÑÐ¸ Â«ÐÐ°ÐºÑÐ¸Ð´Ð¾Ð¼Â»: Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÑ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½Ñ ÐºÐµÑÐ°Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ (ÐºÐµÑÐ°Ð¼Ð¾Ð³ÑÐ°Ð½Ð¸ÑÐ½Ð¾Ð¹) Ð¿Ð»Ð¸ÑÐºÐ¸ Ð¿Ð»Ð¸ÑÐºÐ°Ð¼Ð¸ Ñ Ð±Ð¾Ð»ÐµÐµ ÑÐ½Ð¸ÐºÐ°Ð»ÑÐ½ÑÐ¼ Ð¸ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐ¼ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð¾Ð¼ Ð¸ Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÑ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½Ñ Ð±Ð¾Ð»ÐµÐµ Ð´ÐµÑÐµÐ²ÑÐ¼Ð¸ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´Ð¸ÑÐµÐ»ÑÐ¼Ð¸, Ð´Ð»Ñ ÑÑÐ¾Ð³Ð¾ Ð¼Ð¾Ð¶Ð½Ð¾ Ð¾ÑÐ¾ÑÐ¼Ð¸ÑÑ ÑÐ¿ÐµÑÐ·Ð°ÐºÐ°Ð·Ð° Ñ Ð¿Ð¾ÑÑÐ°Ð²ÑÐ¸ÐºÐ°. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð¸Ð¼ÐµÑÑ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ðµ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¸ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° ÐºÐµÑÐ°Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð¿Ð»Ð¸ÑÐºÐ¸ Ð² ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸ÑÑ.
description: This work is devoted to the comparison of the quality of ceramic and porcelain tiles for wall cladding, which are sold in the consumer market of finishing materials in St. Petersburg and the development of improving its range in the retail trade enterprise. Objects of research: ceramic and stoneware tiles for wall cladding of domestic and foreign production. The purpose of the final qualification work is to conduct a comparative commodity characteristics and quality assessment of ceramic (stoneware) tiles for wall cladding, to develop proposals for improving its range in a retail trade enterprise. The study was conducted on the basis of the laboratory of Consumer goods expertise of the Higher School of Service and Trade. Standard and generally accepted research methods were used in the work: marking analysis, determination of size and mass characteristics, determination of physical and chemical parameters. As a result of the study, it was revealed that the samples of Russian-made porcelain stoneware and one sample of Spanish-made ceramic tiles most fully meet the requirements of GOST. In conclusion, recommendations were made to improve the range of ceramic (stoneware) tiles for wall cladding in the Maxidom retail chain: to supplement the range of ceramic (stoneware) tiles with tiles with a more unique and modern design and to supplement the range with cheaper manufacturers, for this you can make a special order from the supplier. The results of the conducted research have practical application in improving the range of ceramic tiles in trade organization.