title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¸ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ¾ÑÐ¾ÑÑÐ»ÑÐ³ Ð² ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¼ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ðµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Develop and implement the strategy to promote the photographic services in digital space
Creators: name: ÐÐ¾ÑÑÑÑÐµÐ½ÐºÐ¾, ÐÐ²Ð³ÐµÐ½Ð¸Ð¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÑÐ»ÑÐ³
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÑ
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ
Ð¼Ð°Ð»Ð¾Ð±ÑÐ´Ð¶ÐµÑÐ½Ð¾Ðµ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÑÑÐ»ÑÐ³Ð¸
ÑÐ¾ÑÐ¾Ð³ÑÐ°Ñ
promotion of services
competitors
social networks
research
small budgetary promotion
services
photograph

description: ÐÐ±ÑÐµÐºÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ â Ð¿ÑÐ¾ÑÐµÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÐ»ÑÐ³ ÑÐ¾ÑÐ¾Ð³ÑÐ°ÑÐ°.
ÐÑÐµÐ´Ð¼ÐµÑ â Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÑÐ»ÑÐ³ ÑÐ¾ÑÐ¾Ð³ÑÐ°ÑÐ° ÐÐ²Ð³ÐµÐ½Ð¸Ñ ÐÐ¾ÑÑÑÑÐµÐ½ÐºÐ¾ Ð¿Ð¾ÑÑÐµÐ´ÑÑÐ²Ð¾Ð¼ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÐµÐ¹.
Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° PR-Ð¿ÑÐ¾ÑÐµÑÑÐ° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÐ»ÑÐ³ ÑÐ¾ÑÐ¾Ð³ÑÐ°ÑÐ° ÐÐ²Ð³ÐµÐ½Ð¸Ñ ÐÐ¾ÑÑÑÑÐµÐ½ÐºÐ¾ Ð´Ð»Ñ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÐµÐ¹.
Ð¢ÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸Ð»Ð¾ÑÑ Ð¼ÐµÑÐ¾Ð´Ð¾Ð¼ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¸ Ð¾Ð±Ð¾Ð±ÑÐµÐ½Ð¸Ñ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ. ÐÑÐ¸ÐºÐ»Ð°Ð´Ð½Ð¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ â SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·Ð°, PEST-Ð°Ð½Ð°Ð»Ð¸Ð·Ð°, ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð°Ð½Ð°Ð»Ð¸Ð·Ð°, Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ, ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð°, Ð¸ ÑÐºÑÐ¿ÐµÑÑÐ½Ð¾Ð³Ð¾ Ð¸Ð½ÑÐµÑÐ²ÑÑ.
ÐÑÐ½Ð¾Ð²ÑÐ²Ð°ÑÑÑ Ð½Ð° ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¸ ÑÐ¼Ð¿Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¼ÐµÑÐ¾Ð´Ð°Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸ÑÑ, Ð±ÑÐ»Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ PR-ÑÑÐµÐ´ÑÑÐ²Ð° Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ð¸ ÑÑÐ»ÑÐ³ ÑÐ¾ÑÐ¾Ð³ÑÐ°ÑÐ° ÐÐ²Ð³ÐµÐ½Ð¸Ñ ÐÐ¾ÑÑÑÑÐµÐ½ÐºÐ¾ Ð¿Ð¾ÑÑÐµÐ´ÑÑÐ²Ð¾Ð¼ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÐµÐ¹. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¸ ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸ Ð¿ÑÑÐ¼ÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð² ÑÐ¾ÑÐ¾Ð³ÑÐ°ÑÐ° ÐÐ²Ð³ÐµÐ½Ð¸Ñ ÐÐ¾ÑÑÑÑÐµÐ½ÐºÐ¾ Ð² Ð³. Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ðµ Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð»ÑÑÑÐ¸Ðµ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸ Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÐ»ÑÐ³ ÑÐ¾ÑÐ¾Ð³ÑÐ°ÑÐ°.
ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ ÑÐµÐ½Ð½Ð¾ÑÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² ÑÐ¾Ð¼, ÑÑÐ¾ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½ÑÐ¹ Ð¿ÑÐ¾ÐµÐºÑ Ð¼Ð¾Ð¶Ð½Ð¾ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÑ Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÐ»ÑÐ³ ÑÐ¾ÑÐ¾Ð³ÑÐ°ÑÐ° ÐÐ²Ð³ÐµÐ½Ð¸Ñ ÐÐ¾ÑÑÑÑÐµÐ½ÐºÐ¾ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ.
description: The object of study - the process of promoting the services of the photographer.
The subject is the promotion of the services of the photographer Yevgeny Kostyuchenko through social networks.
The purpose of the final qualifying work is to develop a PR-process to promote the services of the photographer Evgeny Kostyuchenko for social networks.
The theoretical study was conducted by analyzing and summarizing the literature. Applied research - SWOT analysis, PEST analysis, content analysis, descriptions, competitive analysis and expert interviews.
Eugene Kostyuchenko using social networks uses PR-tools in promoting the services of the photographer. Competitive analysis and content analysis of St. Petersburg and identified the best social networks to promote the services of the photographer.
The practical value of the final work lies in the fact that this project can be used to promote the services of the photographer Yevgeny Kostyuchenko in social networks.