title: ÐÐµÐ´Ð¸Ð°ÐºÐ¾Ð½ÑÐµÐ½Ñ ÑÐµÑÐ¸Ð°Ð»Ð¾Ð² Ð¸ ÐµÐ³Ð¾ Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ Ð½Ð° Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ¾Ðµ Ð´ÐµÐ»Ð¾
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: The media content of TV series and its impact on publishing
Creators: name: ÐÐ»Ð°Ð²Ð¸Ð½ÑÐºÐ°Ñ, ÐÑÐ¸Ð°Ð´Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¼ÐµÐ´Ð¸Ð°ÐºÐ¾Ð½ÑÐµÐ½Ñ ÑÐµÑÐ¸Ð°Ð»Ð¾Ð²
ÑÐ¿ÑÐ¾Ñ
Ð¸Ð·Ð´Ð°Ð½Ð¸Ñ
ÑÑÐ½Ð¾ÑÐ½Ð°Ñ Ð½Ð¸ÑÐ°
ÑÐµÐºÐ»Ð°Ð¼Ð°
ÐºÐ½Ð¸Ð¶Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
ÑÐ°ÑÐ¿ÑÐ¾ÑÑÑÐ°Ð½ÐµÐ½Ð¸Ðµ
Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÑÐ²Ð¾
ÑÐµÑÐ¸Ñ
media content of tv series
demand
publications
market niche
advertising
book market
distribution
publishing house
series

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð²Ð»Ð¸ÑÐ½Ð¸Ñ ÑÐµÑÐ¸Ð°Ð»Ð¾Ð² Ð½Ð° ÑÐ¿ÑÐ¾Ñ Ð¸ Ð²ÑÐ¿ÑÑÐº Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð°Ð»Ð³Ð¾ÑÐ¸ÑÐ¼Ð° Ð¿Ð¾Ð¸ÑÐºÐ° ÑÑÐ½Ð¾ÑÐ½Ð¾Ð¹ Ð½Ð¸ÑÐ¸ Ð´Ð»Ñ Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸, ÑÐ²ÑÐ·Ð°Ð½Ð½Ð¾Ð¹ Ñ Ð¼ÐµÐ´Ð¸Ð°ÑÐµÑÐ¸Ð°Ð»ÑÐ½ÑÐ¼ ÐºÐ¾Ð½ÑÐµÐ½ÑÐ¾Ð¼. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð¾Ð±Ð·Ð¾ÑÐ° ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ° Ð¸Ð·Ð´Ð°Ð½Ð¸Ð¹ Ð¿Ð¾ ÑÐµÑÐ¸Ð°Ð»Ð°Ð¼; 2. ÐÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ Ð¾ÑÐ¾ÑÐ¼Ð»ÐµÐ½Ð¸Ñ Ð¸ÑÑÐ»ÐµÐ´ÑÐµÐ¼ÑÑ Ð¸Ð·Ð´Ð°Ð½Ð¸Ð¹ Ð¸ Ð¼ÐµÑÑ Ð¿ÑÐ¾Ð´Ð°Ð¶; 3. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ ÑÐ¿ÑÐ¾ÑÐ° Ð½Ð° ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÐ¼ÑÐµ Ð¸Ð·Ð´Ð°Ð½Ð¸Ñ; 4. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð¾Ð¿ÑÐ¾ÑÐ° Ð¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹, Ð²ÑÑÐ²Ð»ÑÑÑÐ¸Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸; 5. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð°Ð»Ð³Ð¾ÑÐ¸ÑÐ¼Ð° Ð¿Ð¾Ð¸ÑÐºÐ° ÑÑÐ½Ð¾ÑÐ½Ð¾Ð¹ Ð½Ð¸ÑÐ¸ Ð´Ð»Ñ Ð¸Ð·Ð´Ð°Ð½Ð¸Ð¹, ÑÐ²ÑÐ·Ð°Ð½Ð½ÑÑ Ñ ÑÐµÑÐ¸Ð°Ð»ÑÐ½ÑÐ¼ Ð¼ÐµÐ´Ð¸Ð°ÐºÐ¾Ð½ÑÐµÐ½ÑÐ¾Ð¼; 6. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð²Ð»Ð¸ÑÐ½Ð¸Ñ ÑÐµÑÐ¸Ð°Ð»Ð¾Ð² Ð½Ð° Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ¾Ðµ Ð´ÐµÐ»Ð¾ Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð´Ð»Ñ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸. Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸, Ð²ÑÐ¿ÑÑÐºÐ°ÐµÐ¼Ð¾Ð¹ Ð³ÑÑÐ¿Ð¿Ð¾Ð¹ Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÑÐ² Â«Ð­ÐºÑÐ¼Ð¾âÐÐ¡Ð¢Â», Ð³Ð´Ðµ ÑÐ¾Ð±Ð¸ÑÐ°Ð»Ð¾ÑÑ Ð·Ð½Ð°ÑÐ¸ÑÐµÐ»ÑÐ½Ð¾Ðµ ÐºÐ¾Ð»Ð¸ÑÐµÑÑÐ²Ð¾ Ð¸ÑÑÐ»ÐµÐ´ÑÐµÐ¼Ð¾Ð³Ð¾ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°: Ð¸Ð·Ð´Ð°Ð½Ð¸Ñ Ð¸ ÑÐµÑÐ¸Ð¸, ÑÐ²ÑÐ·Ð°Ð½Ð½ÑÐµ Ñ Ð¼ÐµÐ´Ð¸Ð°ÐºÐ¾Ð½ÑÐµÐ½ÑÐ¾Ð¼ ÑÐµÑÐ¸Ð°Ð»Ð¾Ð². Ð¢Ð°ÐºÐ¶Ðµ Ð±ÑÐ» Ð¸Ð·ÑÑÐµÐ½ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ð¹ ÐºÐ½Ð¸Ð¶Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº, ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸, Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð¸ ÑÐ¿Ð¾ÑÐ¾Ð±Ñ Ð¸Ñ ÑÐµÑÐµÐ½Ð¸Ñ. ÐÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ (Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¸Ð½Ð´ÑÐºÑÐ¸Ñ, ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ñ, Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ), ÑÐ¼Ð¿Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ðµ (Ð¾Ð¿ÑÐ¾ÑÑ, Ð½Ð°Ð±Ð»ÑÐ´ÐµÐ½Ð¸Ðµ, Ð¼Ð¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ), Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½ÑÑ Ð´Ð°Ð½Ð½ÑÑ, Ð¾Ð±Ð¾Ð±ÑÐµÐ½Ð¸Ðµ. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÐºÐ»Ð¸ÑÐµ Ð² Ð¾ÑÐ¾ÑÐ¼Ð»ÐµÐ½Ð¸Ð¸ Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸, ÑÐ²ÑÐ·Ð°Ð½Ð½Ð¾Ð¹ Ñ Ð¼ÐµÐ´Ð¸Ð°ÑÐµÑÐ¸Ð°Ð»ÑÐ½ÑÐ¼ ÐºÐ¾Ð½ÑÐµÐ½ÑÐ¾Ð¼, Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¸ ÐºÐ½Ð¸Ð¶Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº Ð² ÑÐµÐ»Ð¾Ð¼. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð°Ð»Ð³Ð¾ÑÐ¸ÑÐ¼ Ð¿Ð¾Ð¸ÑÐºÐ° ÑÑÐ½Ð¾ÑÐ½Ð¾Ð¹ Ð½Ð¸ÑÐ¸ Ð´Ð»Ñ Ð¸Ð·Ð´Ð°Ð½Ð¸Ð¹, ÑÐ²ÑÐ·Ð°Ð½Ð½ÑÑ Ñ ÑÐµÑÐ¸Ð°Ð»Ð°Ð¼Ð¸.
description: This work is devoted to the study of the influence of TV series on the demand and release of publishing products, as well as the development of an algorithm for finding a market niche for publishing products related to media series content. Tasks that were solved during the research: 1. Conducting a review of the modern market of series publications; 2. Identification of the design features of the studied publications and places of sale; 3. Studying the peculiarities of demand for the publications in question; 4. Conducting surveys and research to identify audience preferences; 5. Development of a market niche search algorithm for publications related to serial media content; 6. Developing a model of the impact of TV series on publishing and offering recommendations for the industry. The work was carried out on the basis of products produced by the EksmoâAST publishing group, where a significant amount of the studied material was collected: publications and series related to the media content of the series. The Russian book market was also studied, the main trends, problems and ways to solve them were considered. Research methods: theoretical (analysis, induction, classification, study and analysis of literature), empirical (surveys, observation, modeling), analysis of the data obtained, generalization. As a result, the main cliches in the design of publishing products related to media content, marketing strategies and the book market as a whole were analyzed. An algorithm has been developed to find a market niche for publications related to TV series.