title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð¿ÑÐ°Ð·Ð´Ð½Ð¸ÑÐ½ÑÑ ÑÑÐ»ÑÐ³ Ð² Ð²Ð¸ÑÑÑÐ°Ð»ÑÐ½Ð¾Ð¹ ÑÑÐµÐ´Ðµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of a marketing strategy for holiday services in a virtual environment
Creators: name: ÐÑÑÑÐ¾Ð²Ð°, ÐÐ»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÐÐ½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°
digital-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð²Ð¸ÑÑÑÐ°Ð»ÑÐ½Ð°Ñ ÑÑÐµÐ´Ð°
ÑÑÐ½Ð¾Ðº Ð¿ÑÐ°Ð·Ð´Ð½Ð¸ÑÐ½ÑÑ ÑÑÐ»ÑÐ³
event-Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð¾
Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»Ð¸
marketing strategy
digital-marketing
virtual environment
holiday services market
event agency
consumers

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description: The subject of the graduate qualification work is Â«Development of a marketing strategy for holiday services in a virtual environmentÂ». This work is devoted to the study of consumer behavior in the holiday services market and the development of a strategy for marketing holiday services in a virtual environment. Tasks that were solved in the course of the study: 1. Study of the theoretical foundations of the formation of a marketing strategy for holiday services based on digital technologies. 2. Study of the behavior of consumers of holiday services. 3. Development of a set of measures to form a marketing strategy for holiday services based on digital technologies. 4. Evaluating the effectiveness of forming a marketing strategy for holiday services based on digital technologies. To solve these tasks, a survey was conducted, during which the features of consumer behavior were studied. The study identified the need to develop a marketing strategy in the context of holiday agencies. For this purpose, a sociological survey was conducted to study consumer behavior in the holiday services market. The study used the method of a questionnaire survey of adults who have ever attended an event organized by a holiday Agency. To process the results obtained during the survey, first a descriptive analysis was performed, then a factor analysis for several variables, and then a regression analysis: the development of a posteriori, behavioral, and cognitive models. Based on the data obtained during the survey, a marketing strategy for holiday service agencies was developed and analyzed, taking into account the current conditions.