title: A Study on the International Market Entry Modes and Financial Implications for Chinese Short Video Firms
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ¿Ð¾ÑÐ¾Ð±Ð¾Ð² Ð²ÑÑ Ð¾Ð´Ð° Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº Ð¸ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÑ Ð¿Ð¾ÑÐ»ÐµÐ´ÑÑÐ²Ð¸Ð¹ Ð´Ð»Ñ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹, Ð·Ð°Ð½Ð¸Ð¼Ð°ÑÑÐ¸Ñ ÑÑ ÐºÐ¾ÑÐ¾ÑÐºÐ¾Ð¼ÐµÑÑÐ°Ð¶Ð½ÑÐ¼ Ð²Ð¸Ð´ÐµÐ¾
Creators: name: ÐÑÐ¹ Ð®Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: short video enterprises
international market entry mode
financial impact
hierarchical analysis method
fuzzy analysis method

description: Ð¦ÐµÐ»ÑÑ Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ðµ Ð²ÑÐµÐ¾Ð±ÑÐµÐ¼Ð»ÑÑÐµÐ¹ ÑÑÑÑÐºÑÑÑÑ Ð´Ð»Ñ Ð²ÑÐ±Ð¾ÑÐ° ÑÐµÐ¶Ð¸Ð¼Ð¾Ð² Ð²ÑÑÐ¾Ð´Ð° Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº Ð´Ð»Ñ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹, Ð·Ð°Ð½Ð¸Ð¼Ð°ÑÑÐ¸ÑÑÑ ÐºÐ¾ÑÐ¾ÑÐºÐ¸Ð¼Ð¸ Ð²Ð¸Ð´ÐµÐ¾, Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÑ Ð¿Ð¾ÑÐ»ÐµÐ´ÑÑÐ²Ð¸Ð¹ ÑÑÐ¾Ð³Ð¾ Ð²ÑÐ±Ð¾ÑÐ°. Ð Ð°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°Ñ ÑÐ»ÑÑÐ°Ð¸ Douyin Ð¸ Kuaishou, Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¸Ð·ÑÑÐ¸Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ðµ ÑÐµÑÐµÐ½Ð¸Ñ, ÑÐ²ÑÐ·Ð°Ð½Ð½ÑÐµ Ñ Ð²ÑÑÐ¾Ð´Ð¾Ð¼ Ð½Ð° Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÐµ ÑÑÐ½ÐºÐ¸, Ð¸ Ð¸Ñ Ð¿Ð¾ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐµ Ð¿Ð¾ÑÐ»ÐµÐ´ÑÑÐ²Ð¸Ñ. Ð ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. Ð¢ÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ Ð¸ Ð¾Ð±Ð·Ð¾Ñ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ. 2. Ð¡Ð¾Ð·Ð´Ð°Ð½Ð¸Ðµ ÑÐ¸ÑÑÐµÐ¼Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ AHP Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹, Ð·Ð°Ð½Ð¸Ð¼Ð°ÑÑÐ¸ÑÑÑ ÐºÐ¾ÑÐ¾ÑÐºÐ¸Ð¼Ð¸ Ð²Ð¸Ð´ÐµÐ¾. 3. ÐÐ½Ð°Ð»Ð¸Ð· Ð¿ÑÐ¸Ð¼ÐµÑÐ¾Ð² â Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½Ð¾Ð¹ Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð¿ÑÐ¸Ð½ÑÑÐ¸Ñ ÑÐµÑÐµÐ½Ð¸Ð¹ Ð¾ Ð²ÑÐ±Ð¾ÑÐµ. 4. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ»ÑÑÐ°ÐµÐ² â ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Douyin Ð¸ Kuaishou. 5. ÐÐ½Ð°Ð»Ð¸Ð· ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÑ Ð¿Ð¾ÑÐ»ÐµÐ´ÑÑÐ²Ð¸Ð¹: Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾Ð³Ð¾ Ð²Ð»Ð¸ÑÐ½Ð¸Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ ÑÐµÐ¶Ð¸Ð¼Ð¾Ð² Ð²ÑÑÐ¾Ð´Ð° Ð½Ð° ÑÑÐ½Ð¾Ðº Ð½Ð° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹. ÐÑÐ½Ð¾Ð²Ð½ÑÐ¼Ð¸ Ð¼ÐµÑÐ¾Ð´Ð°Ð¼Ð¸ Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÑÑÑÑ Ð¼Ð¾Ð´ÐµÐ»Ñ AHP Ð¸ FCE, Ð¸ÑÐºÐ»ÑÑÐ°ÑÑÐ°Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¼Ð¾Ð´ÐµÐ»Ð¸ AHP Ð´Ð»Ñ ÐºÐ¾Ð»Ð¸ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð¾ÑÐµÐ½ÐºÐ¸ Ð¸ ÑÐ°ÑÑÑÐ°Ð½Ð¾Ð²ÐºÐ¸ Ð¿ÑÐ¸Ð¾ÑÐ¸ÑÐµÑÐ¾Ð² ÑÐ°ÐºÑÐ¾ÑÐ¾Ð², Ð²Ð»Ð¸ÑÑÑÐ¸Ñ Ð½Ð° ÑÐµÑÐµÐ½Ð¸Ñ Ð¾ Ð²ÑÑÐ¾Ð´Ðµ Ð½Ð° ÑÑÐ½Ð¾Ðº. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ â ÑÐµÐ¶Ð¸Ð¼Ñ Ð²ÑÑÐ¾Ð´Ð° Ð½Ð° ÑÑÐ½Ð¾Ðº. ÐÐ°ÐºÐ»ÑÑÐµÐ½Ð¸Ðµ Ð¸ Ð½Ð¾Ð²Ð°ÑÐ¾ÑÑÑÐ²Ð¾. ÐÐ½Ð½Ð¾Ð²Ð°ÑÐ¸Ñ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÑÐ°ÑÑÐ¸ Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² ÐµÐµ Ð½Ð¾Ð²Ð¾Ð¹ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ðµ Ð¸ Ð¼ÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð¼ Ð¿Ð¾Ð´ÑÐ¾Ð´Ðµ.
description: This study aims to establish a comprehensive framework for selecting international market entry modes for Chinese short video companies and to analyze the financial implications of these choices. By examining the cases of Douyin and Kuaishou, the research will explore the strategic decisions involved in entering foreign markets and their subsequent financial impacts. Research objectives were solved in the process of the research: 1.Theoretical background and literature review. 2.Establishment of an AHP indicator system for short video companies. 3.Example Analysis - Building a comprehensive selection decision model. 4.Case Studies - Comparative analysis of Douyin and Kuaishou. 5.Financial implications analysis: Investigate the financial impact of different market entry modes on the companies performance. The main methods of this research are the AHP model and FCE delousing the AHP model to quantify and prioritize factors influencing market entry decisions. Research results is market entry modes. Conclusion and innovation, the innovation of this paper lies in its novel research perspective and methodological approach.