title: ÐÐ±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð½ÐµÐ¾Ð±Ñ Ð¾Ð´Ð¸Ð¼Ð¾ÑÑÐ¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ CRM ÑÐ¸ÑÑÐµÐ¼Ñ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Reasons for implementing CRM system in the company
Creators: name: Ð¯Ð½ Ð¨ÑÑ ÑÐ½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: CRM-ÑÐ¸ÑÑÐµÐ¼Ð°
Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ð¹
Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸Ñ Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸
Ð°Ð½Ð°Ð»Ð¸Ð· Ð´Ð°Ð½Ð½ÑÑ
ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ
CRM-system
company analysis
requirements formation
customer relations
data analysis
implementation results

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°: Â«ÐÐ±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÐ¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ CRM ÑÐ¸ÑÑÐµÐ¼Ñ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸Â». Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ â Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ, ÑÑÐ¾Ð±Ñ Ð¿Ð¾Ð·Ð²Ð¾Ð»Ð¸ÑÑ Â«MT srlÂ» ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÑÐ²ÐµÐ»Ð¸ÑÐ¸ÑÑ ÐºÐ¾Ð»Ð¸ÑÐµÑÑÐ²Ð¾ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð², Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÑÐ»ÑÐ³Ð¸, ÑÐ²ÐµÐ»Ð¸ÑÐ¸ÑÑ Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸ Ð½Ð° ÑÑÐ½ÐºÐµ Ð¸ Ð¿Ð¾Ð²ÑÑÐ¸ÑÑ Ð²ÑÐ³Ð¾Ð´Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÐ°Ð´Ð°ÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ: ï­ ÐÐ½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«MT SrlÂ». ï­ Ð¤Ð¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ð¹, Ð¿ÑÐµÐ´ÑÑÐ²Ð»ÑÐµÐ¼ÑÑ Ðº Ð²Ð½ÐµÐ´ÑÑÐµÐ¼Ð¾Ð¹ CRM-ÑÐ¸ÑÑÐµÐ¼Ðµ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«MT SrlÂ». ï­ ÐÑÐ±Ð¾Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐ¸ÑÐµÐ»ÑÐ½Ð¾Ð¹ Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÑ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ð¹. ï­ ÐÐ¿Ð¸ÑÐ°Ð½Ð¸Ðµ ÑÑÐ°Ð¿Ð¾Ð² Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ. ï­ ÐÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¾Ð¶Ð¸Ð´Ð°ÐµÐ¼ÑÑ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°Ñ Ð¾ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«MT SrlÂ», ÐºÐ¾ÑÐ¾ÑÐ°Ñ ÑÐ°Ð±Ð¾ÑÐ°ÐµÑ ÐºÐ°Ðº Ð² ÑÑÐµÑÐµ Ð¿ÑÐ¾ÐµÐºÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ð° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÑÑÑÐ¸Ñ Ð¸ ÑÐ°Ð·Ð½Ð¾Ð³Ð¾ ÑÐ¾Ð´Ð° Ð´ÐµÑÐ°Ð»ÐµÐ¹ Ð´Ð»Ñ ÑÐ¾ÐºÐ°ÑÐ½ÑÑ ÑÑÐ°Ð½ÐºÐ¾Ð² Ñ Ð§ÐÐ£. ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ: ÐÐ½Ð°Ð»Ð¸Ð· Ð´Ð°Ð½Ð½ÑÑ, Ð¾ÑÐ¾Ð±ÑÐ°Ð¶ÐµÐ½Ð¸Ðµ Ð³ÑÐ°ÑÐ¸ÐºÐ¾Ð², ÐºÐ¾Ð½ÑÑÐ¾Ð»Ñ Ð¿ÑÐ¾ÑÐµÑÑÐ° Ð¿ÑÐ¾ÐµÐºÑÐ°, Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð². Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: -ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð²ÑÑÐ²Ð»ÐµÐ½Ñ ÑÐ·ÐºÐ¸Ðµ Ð¼ÐµÑÑÐ° Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½ÑÐµ ÑÐµÑÐµÐ½Ð¸Ñ Ð¿Ð¾ Ð¸Ñ ÑÑÑÑÐ°Ð½ÐµÐ½Ð¸Ñ. -Ð¡ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÐµ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð¿ÑÐµÐ´ÑÑÐ²Ð»ÑÐµÐ¼ÑÐµ Ðº Ð²Ð½ÐµÐ´ÑÑÐµÐ¼Ð¾Ð¹ CRM-ÑÐ¸ÑÑÐµÐ¼Ðµ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«MT SrlÂ». -Ð¡Ð´ÐµÐ»Ð°Ð½ Ð²ÑÐ±Ð¾Ñ Ð¿Ð¾Ð´ÑÐ¾Ð´ÑÑÐµÐ¹ CRM Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½ÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð². -Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿Ð»Ð°Ð½ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«MT SrlÂ». -ÐÑÑÐ²Ð»ÐµÐ½Ñ Ð¾Ð¶Ð¸Ð´Ð°ÐµÐ¼ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð´Ð»Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸. ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð¾Ð±ÑÑÐ»Ð¾Ð²Ð»ÐµÐ½Ð° ÑÐµÐ¼, ÑÑÐ¾ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½Ð°Ñ CRM ÑÐ¼Ð¾Ð¶ÐµÑ ÑÐ»ÑÑÑÐ¸ÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ, Ð¿Ð¾Ð²ÑÑÐ¸ÑÑ ÑÐ´Ð¾Ð²Ð»ÐµÑÐ²Ð¾ÑÐµÐ½Ð½Ð¾ÑÑÑ Ð¸ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð², ÑÐ½Ð¸Ð·Ð¸ÑÑ ÑÐµÐºÑÑÐ¸Ðµ Ð·Ð°ÑÑÐ°ÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¸ Ð¿Ð¾Ð²ÑÑÐ¸ÑÑ ÐµÐ³Ð¾ Ð¿ÑÐ¸Ð±ÑÐ»ÑÐ½Ð¾ÑÑÑ.
description: Theme of the final qualification work of the bachelor: Â«Justification of the necessity of implementation the CRM system in the companyÂ». Purpose of work - to justify the use of the CRM-system to allow Â«MT SrlÂ» company to increase the number of customers, optimize services, increase sales on the market and increase the companyâs benefits. Tasks of work: -Â«MT SrlÂ» company activity analysis. -Formation of requirements for the CRM system being implemented in Â«MT SrlÂ» company. -Choosing the preferred CRM system for the company on the basis of the formed requirements. -Description of the stages of CRM system implementation. -Identification of the expected results of the CRM system implementation. The work is done on materials about the activity of Â«MT SrlÂ» company, which works both in the sphere of the design and production of components and various kinds of parts for lathe machines with CNC. Methods used: data analysis, graphics display, project control, results analysis. Results of the work: -An analysis of the company has been conducted, bottlenecks have been identified and possible solutions for their elimination have been proposed. -Functional requirements required for the CRM system being implemented in Â«MT SrlÂ» company have been formed. -The choice of a suitable CRM based on the comparative analysis of software products has been made. -The plan of implementation in Â«MT SrlÂ» company has been developed. -The expected implementation results for the organization have been identified. The practical significance of the work is that the proposed CRM will improve the competitiveness of the enterprise, increase customer satisfaction and loyalty, reduce the operating costs of the enterprise and increase its profitability.