title: ÐÐ¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ PR-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Â«Ð¡ÑÑÐ´ÐÐ»ÑÐ±Ð°Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Positioning and promotion of student organizations using PR-tools on the example of the spbpu student club
Creators: name: ÐÑÑÐ°ÐºÐ¾Ð²Ð°, ÐÐ»ÐµÐ½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¸Ð¹ ÐºÐ»ÑÐ±
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
Ð¼ÐµÑÐ¾Ð´Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
pr-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ
ÑÐ¾Ð±ÑÑÐ¸Ð¹Ð½ÑÐ¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
student club
communication technologies
promotion methods
positioning
PR-tools
event marketing

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description: This paper examines the communication activities of the Student Club, identifies its existing weaknesses for further improvement and, as a result, the involvement of students in the activities of the association. The current trends of the foreign market of student organizations and public spaces intended for young people, their ways of promotion and communication channels within this competitive environment are investigated. The results of the conducted research are presented: desk (analysis of the competitive environment, competitive analysis of communications, SWOT analysis of communications, analysis of media activity and content analysis) and field (surveys and focus groups) to identify advantages and disadvantages in the communication activities of the student club and key factors in its further promotion. Based on the results of the research, a PR project has been developed for the positioning and promotion of the SPbPU Student Club, including the use of various PR tools. A detailed project of an image event is proposed to attract the maximum number of students and improve the reputation of the club. Solving existing communication problems will allow the organization to compete in the competitive field of other student and youth organizations and increase audience loyalty.