title: Ð¡Ð¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐ¾Ð±ÑÑÐ¸Ñ Ð¸ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð¾Ð¹ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐµÑÐ¾ÑÐ°ÑÐ¼Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Special events and events as a tool of corporate social responsibility of the company (on the example of LLC "GeropharmÂ»)
Creators: name: Ð¡ÐºÐ¾ÑÐ½ÑÐºÐ¾Ð²Ð°, ÐÐ°ÑÐ°Ð»ÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð°Ñ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð°Ñ Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑ
PR
ÑÐ¾Ð±ÑÑÐ¸Ð¹Ð½ÑÐ¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐ¾Ð±ÑÑÐ¸Ñ
ÑÐ°ÑÐ¼Ð°ÑÐµÐ²ÑÐ¸ÑÐµÑÐºÐ°Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ ÐÐÐ Â«ÐÐÐ ÐÐ¤ÐÐ ÐÂ»
corporate social responsibility
event marketing
special events
pharmaceutical company LLC "GEROPHARM"

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description: In this final qualifying work, the problem of the complexity of the implementation of the mechanism for promoting drugs on the Russian market is considered. The paper examines the impact of special events on the position of commercial companies in the market and their positive impact on the efficiency of the organization. As part of the work, the experience of existing pharmaceutical companies with a solid reputation in the market, their CSR system, as well as the selection and implementation of special events were studied. The object of the study was the activities of the GEROPHARM company, namely the activities demonstrating the degree of effectiveness of social events and the system of corporate social responsibility. The subject of the research is the special events and social projects of GEROPHARM, as well as their impact on the efficiency of the company. The list of social events implemented by GEROPHARM was analyzed and their effectiveness was assessed. Based on the analysis and assessment, possible ways of the company's development in the field of implementing joint projects were identified. The practical part of the work includes the development and implementation of a social project together with the company and justification of the work of its mezzanism. As a result, recommendations were developed for the further implementation of the company's CSR.