title: ÐÑÐ±Ð¾Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¸ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð² ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The choice of strategy and development prospects for improving the competitiveness of the organization in the international market
Creators: name: Ð¡ÑÐµÐ¿Ð°Ð½ÐµÐ½ÐºÐ¾, ÐÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ñ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐµ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ²Ð°
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ
ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ
ÐºÐ¾ÑÐ¼ÐµÑÐ¸ÑÐµÑÐºÐ¾Ðµ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ð¾
SWOT Ð°Ð½Ð°Ð»Ð¸Ð·
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
competition
competitive advantages
competitiveness
organization
development
cosmetic production
SWOT analysis
strategy

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description: Subject of research - the process of analyzing and improving the competitiveness of organizations.
The object of the study is the Russian company Â«Natura SiberikaÂ», operating in Russia and in the world.
The purpose of the study is to study the theoretical foundations of the competitiveness of the enterprise, as well as the development of a system of measures to improve the situation of the company Â«Natura SiberikaÂ».
The author of the scientific work conducted an analysis of the economic activities of the organization Â«Natura SiberikaÂ». As a result of the analysis, the existing shortcomings in the existing organization were identified and ways for their improvement were proposed.
The degree of implementation: recommendations for improving the competitive position of the company in the market are recommended for use in the practice of the Â«Natura SiberikaÂ». The implementation of the proposed measures will lead to an increase in the client base, an increase in the company's net profit, and an increase in the quality of the services provided.
Economic efficiency / significance of the scientific work: the implementation of the results will enhance the effectiveness of the activity of Natura Siberika LLC.