title: ÐÐ½Ð°Ð»Ð¸Ð· ÑÑÑÑÐºÑÑÑÑ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ°, Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð° Ð¿Ð¸Ð²Ð° Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÐµÐ³Ð¾ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð² ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Analysis of the assortment structure, evaluation of the quality of beer and development of proposals to improve its assortment in the trade enterprise
Creators: name: ÐÐ°Ð²ÑÐ´Ð¾Ð², Ð Ð¾Ð¼Ð°Ð½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð¿Ð¸Ð²Ð¾Ð²Ð°ÑÐµÐ½Ð½Ð°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
Ð¿Ð¸Ð²Ð¾
ÑÑÐ½Ð¾Ðº
Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½Ñ
Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð°
brewing products
beer
market
assortment
quality assessment

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð°Ð½Ð°Ð»Ð¸Ð·Ñ ÑÑÐ½ÐºÐ° Ð¸ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð¿Ð¸Ð²Ð¾Ð²Ð°ÑÐµÐ½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð² ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¼ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸; Ð¾ÑÐµÐ½ÐºÐµ ÐºÐ°ÑÐµÑÑÐ²Ð° ÑÐ²ÐµÑÐ»Ð¾Ð³Ð¾ Ð¿Ð¸Ð²Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð³Ð¾ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ð°; ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð¿Ð¸Ð²Ð° Ð² Bottle Room Ð¸ Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ Ð¿Ð¾ÐºÑÐ¿Ð°ÑÐµÐ»ÐµÐ¹ Ð² Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½. ÐÐ°Ð´Ð°ÑÐ¸, ÑÐµÑÐ°ÐµÐ¼ÑÐµ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÐ·ÑÑÐ¸ÑÑ ÑÐ¾ÑÑÐ°Ð² Ð¿Ð¸Ð²Ð°, Ð´Ð°ÑÑ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÑ ÑÑÑÑÑ Ð´Ð»Ñ ÐµÐ³Ð¾ Ð¿ÑÐ¸Ð³Ð¾ÑÐ¾Ð²Ð»ÐµÐ½Ð¸Ñ, Ð¾Ð¿Ð¸ÑÐ°ÑÑ ÑÐ°ÐºÑÐ¾ÑÑ, Ð²Ð»Ð¸ÑÑÑÐ¸Ðµ Ð½Ð° Ð¸Ð·Ð³Ð¾ÑÐ¾Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¸ ÑÐ¾ÑÑÐ°Ð½ÐµÐ½Ð¸Ðµ ÐºÐ°ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¸Ð²Ð°. 2. ÐÑÐ¾Ð²ÐµÑÑÐ¸ Ð¾Ð±Ð·Ð¾Ñ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ° Ð¿Ð¸Ð²Ð¾Ð²Ð°ÑÐµÐ½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ñ ÑÐ¾ÑÐºÐ¸ Ð·ÑÐµÐ½Ð¸Ñ ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¸ Ð¸ ÑÑÑÑÐºÑÑÑÑ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ°. 3. ÐÑÐ¾Ð²ÐµÑÑÐ¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ñ Ð¿Ð¾ÐºÑÐ¿Ð°ÑÐµÐ»ÑÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ Ð² Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ðµ Bottle Room. Ð¡ÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ Ð² Ð´Ð°Ð½Ð½Ð¾Ð¼ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸. 4. ÐÑÐµÐ½Ð¸ÑÑ ÐºÐ°ÑÐµÑÑÐ²Ð¾ Ð¿ÑÑÐ¸ Ð¾Ð±ÑÐ°Ð·ÑÐ¾Ð² Ð¿Ð¸Ð²Ð° Ð¿Ð¾ Ð¾ÑÐ³Ð°Ð½Ð¾Ð»ÐµÐ¿ÑÐ¸ÑÐµÑÐºÐ¸Ð¼ Ð¸ ÑÐ¸Ð·Ð¸ÐºÐ¾-ÑÐ¸Ð¼Ð¸ÑÐµÑÐºÐ¸Ð¼ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÑÐ¼. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸Ð»Ð¸ÑÑ Ð½Ð° Ð±Ð°Ð·Ðµ Ð»Ð°Ð±Ð¾ÑÐ°ÑÐ¾ÑÐ¸Ð¸ ÑÐºÑÐ¿ÐµÑÑÐ¸Ð·Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ ÑÐ¾Ð²Ð°ÑÐ¾Ð² ÐÐ¨Ð¡Ð¸Ð¢. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÑÑÐ°Ð½Ð¾Ð²Ð¸Ð»Ð¸, ÑÑÐ¾ Ð½Ð°Ð¸Ð±Ð¾Ð»ÑÑÐ¸Ð¼ ÑÐ¿ÑÐ¾ÑÐ¾Ð¼ Ñ Ð¿Ð¾ÐºÑÐ¿Ð°ÑÐµÐ»ÐµÐ¹ Ð¿Ð¾Ð»ÑÐ·ÑÐµÑÑÑ ÑÐ²ÐµÑÐ»Ð¾Ðµ ÑÐ¸Ð»ÑÑÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ðµ Ð¿Ð¸Ð²Ð¾ Ð¸Ð¼Ð¿Ð¾ÑÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ð°. ÐÐ¾ÐºÑÐ¿Ð°ÑÑ Ð¿Ð¸Ð²Ð¾ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾ Ð¼ÑÐ¶ÑÐ¸Ð½Ñ Ð² Ð²Ð¾Ð·ÑÐ°ÑÑÐµ Ð¾Ñ 26 Ð´Ð¾ 45 Ð»ÐµÑ. ÐÐ¾ Ð¸ÑÐ¾Ð³Ð°Ð¼ Ð¾ÑÐµÐ½ÐºÐ¸ ÐºÐ°ÑÐµÑÑÐ²Ð° Ð¿Ð¸Ð²Ð° ÑÑÑÐ°Ð½Ð¾Ð²Ð¸Ð»Ð¸: Ð¾ÑÐ»Ð¸ÑÐ½Ð¾Ðµ ÐºÐ°ÑÐµÑÑÐ²Ð¾ Ð¿Ð¾Ð»ÑÑÐ¸Ð»Ð¸ Ð¾Ð±ÑÐ°Ð·ÑÑ Ð¿Ð¸Ð²Ð° ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ Ð¼Ð°ÑÐ¾Ðº: Â«Ð¢ÑÐµÑÑÐ¾ÑÐµÐ½ÑÐºÐ¾Ðµ ÑÐ²ÐµÑÐ»Ð¾ÐµÂ», Â«Ð¥Ð°Ð¼Ð¾Ð²Ð½Ð¸ÐºÐ¸ ÑÐµÑÑÐºÐ¾ÐµÂ», Â«ÐÐ¸Ð³ÑÐ»Ð¸ Ð±Ð°ÑÐ½Ð¾Ðµ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾ÐµÂ», Ð¸Ð¼ÐµÑÑÐ¸Ðµ 24,2; 22,0 Ð¸ 21,6 Ð±Ð°Ð»Ð»Ð°, ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾. Ð¥Ð¾ÑÐ¾ÑÐµÐµ ÐºÐ°ÑÐµÑÑÐ²Ð¾ Ð¸Ð¼ÐµÐ»Ð¸ Ð¾Ð±ÑÐ°Ð·ÑÑ Ð¿Ð¸Ð²Ð°: Â«ÐÐ¸Ð³ÑÐ»ÐµÐ²ÑÐºÐ¾Ðµ 1980 Ñ ÑÐµÑÑÐºÐ¸Ð¼ ÑÐ¼ÐµÐ»ÐµÐ¼Â» Ð¸ Â«ÐÐ¸Ð³ÑÐ»ÐµÐ²ÑÐºÐ¾Ðµ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾Ðµ Ð²ÑÑÑÐ¸Ð¹ ÑÐ¾ÑÑÂ» â 16,6 Ð¸ 15,8 Ð±Ð°Ð»Ð»Ð°, ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾.
description: This work is devoted to the analysis of the market and assortment of beer products in the retail trade enterprise; evaluation of the quality of light beer produced in Russia; development of proposals for improving the range of beer in the Bottle Room and attracting customers to the store. Tasks to be solved in the course of the study: 1. To study the composition of beer, to give a characteristic of raw materials for its preparation, to describe the factors affecting the production and preservation of quality beer. 2. To review the modern market of brewing products in terms of classification and assortment structure. 3. Conduct marketing research to identify customer preferences in the Bottle Room store. To formulate proposals for improving the assortment and organization of trade in this retail enterprise. 4. Evaluate the quality of five beer samples by organoleptic and physic-chemical parameters. The research was conducted on the basis of the laboratory of examination of consumer goods of the Higher School of Social Sciences and Technology. As a result of the market research it was found that the light filtered imported beer is in the greatest demand among customers. Beer is mainly bought by men aged 26 to 45. Based on the results of the quality assessment, the following was established: excellent quality was demonstrated by beer samples: Â«Trekhsosenskoye BlondÂ», Â«Khamovniki CzechÂ», Â«Zhiguli Bar BrandedÂ» with 24.2, 22.0 and 21.6 points respectively. The following beers were of good quality: Â«Zhigulevskoye 1980 with Czech hopsÂ» and Â«Zhigulevskoye special highest gradeÂ» with 16.6 and 15.8 points respectively.