title: ÐÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½ÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐ½ÑÐµÑÐ½ÐµÑÐ½Ð» Ð¸Ð½ÑÐµÑÑÐµÐ¹Ð½Ð¼ÐµÐ½ÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Communication strategies of sports or- ganizations (on the example of LLC âInternationalEntertainmentâ
Creators: name: ÐÐ¾Ð»ÑÑÐºÐ¾, ÐÐ»Ð¸Ð·Ð°Ð²ÐµÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸
ÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½ÑÐµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸
crm
Ð°ÑÑÑÐ¾ÑÑ
ÑÐµÐ¾
it
bjj
communication strategies
sports organiztions
outsources
ceo

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ Ð²Ð·Ð³Ð»ÑÐ´Ð¾Ð² Ð½Ð° Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¹ ÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½ÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¹, Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ°ÐºÐ¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸ Ð¼ÐµÑÐ¾Ð´Ð¸ÐºÐ¸ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾- ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ:1. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¸Ðµ Ð²Ð·Ð³Ð»ÑÐ´Ð¾Ð² Ð½Ð° ÑÐ¿Ð¸Ð´ÐµÐ¼Ð¸Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÑÑ ÑÐ¸ÑÑÐ°ÑÐ¸Ñ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ Ð¸ Ð·Ð°-
ÑÑÐ±ÐµÐ¶Ð½ÑÑ Ð»Ð¸Ð´ÐµÑÐ¾Ð² Ð¼Ð½ÐµÐ½Ð¸Ð¹;2. ÐÐ½Ð°Ð»Ð¸Ð· Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½ÑÑ ÑÐµÑÐµÐ½Ð¸Ð¹ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ñ Ð¸ Ð²Ð½ÐµÑÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð²Ð¾ Ð²ÑÐµÐ¼Ñ ÐºÐ°ÑÐ°Ð½ÑÐ¸Ð½Ð°;3. ÐÐ½Ð°Ð»Ð¸Ð· ÑÐµÐºÑÑÐµÐ³Ð¾ Ð¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ ÑÑÐ½ÐºÐ° ÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½ÑÑ ÑÑÐ»ÑÐ³ Ð² Ð Ð¾ÑÑÐ¸Ð¸;4. ÐÐ½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ÐÐ½ÑÐµÑÐ½ÑÐ½Ð» ÐÐ½ÑÐµÑÑÐµÐ¹Ð½Ð¼ÐµÐ½ÑÂ»;5. ÐÐ¾Ð´Ð³Ð¾ÑÐ¾Ð²ÐºÐ° ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½Ð¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ñ ÑÐµÐ»ÑÑ ÑÐ¾ÑÑÐ°Ð½ÐµÐ½Ð¸Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² Ð² Ð¿ÐµÑÐ¸Ð¾Ð´ Ð¿Ð°Ð½Ð´ÐµÐ¼Ð¸Ð¸.Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ ÐÐÐ Â«ÐÐ½ÑÐµÑÐ½ÑÐ½Ð» ÐÐ½ÑÐµÑÑÐµÐ¹Ð½Ð¼ÐµÐ½ÑÂ», Ð³Ð´Ðµ ÑÐ¾Ð±Ð¸ÑÐ°Ð»Ð°ÑÑ Ð·Ð½Ð°ÑÐ¸ÑÐµÐ»ÑÐ½Ð°Ñ ÑÐ°ÑÑÑ ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°: ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸, ÐµÐµ ÑÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ Ð¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ. ÐÑÐ»Ð° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð°Ð¿ÑÐ¾Ð±Ð°ÑÐ¸Ñ Ð¸Ð·ÑÑÐµÐ½Ð½ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð² Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸. ÐÐ½Ð°Ð»Ð¸Ð· Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸Ð»ÑÑ Ð¼ÐµÑÐ¾Ð´Ð¾Ð¼ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹. ÐÐ° Ð¾ÑÐ½Ð¾- Ð²Ð°Ð½Ð¸Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð±ÑÐ»Ð¸ Ð²ÑÐ²ÐµÐ´ÐµÐ½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½ÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¹: Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Online-ÑÑÐµÐ½Ð¸ÑÐ¾Ð²Ð¾Ðº, ÑÐºÑÐµÐ¿Ð»ÐµÐ½Ð¸Ðµ ÑÐºÑÐ¿ÐµÑÑÐ½Ð¾ÑÑÐ¸ ÑÑÐµÐ½ÐµÑÐ¾Ð², ÑÐ»ÑÑÑÐµÐ½Ð¸Ðµ ÐºÐ»Ð¸ÐµÐ½ÑÑÐºÐ¾Ð³Ð¾ ÑÐµÑÐ²Ð¸ÑÐ° Ð¸ Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ð² Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸.
description: This work is devoted to the study of modern views on the communication strategies of sports organizations, the analysis of such an organization and methods for improving communication activities. Tasks that were solved during the study: 1. Consideration of views on the idemiological situation of Russian and foreignopinion leaders;
2. Analysis of possible solutions to the problem of internal and external communi-
cations during quarantine;
3. Analysis of the current position of the market for sports services in Russia;
4. Analysis of the communication activities of the company LLC âInternational In-
ternationalâ;
5. Preparation of recommendations for improving the communication activities of
a sports organization in order to retain customers during a pandemic.
The work was carried out on the basis of International Entertainment LLC, where
a significant part of the actual material was collected: the results of the analysis of the organization, its values and corporate identity. The tested studies were tested in the practical activities of the organization. The analysis was carried out by the method of practical application of the proposed recommendations.
As a result, an analysis of modern research was carried out. Based on the con- ducted research, recommendations were made on the work of sports organizations: con- ducting online training, strengthening the expertise of trainers, improving customer ser- vice and internal communication in the organization.