title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° ÑÐµÐ¸Ð½Ð¶Ð¸Ð½Ð¸ÑÐ¸Ð½Ð³Ð° Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² Ð² Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐµ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ÐÐ°Ð¹Ð»Ð´Ð±ÐµÑÑÐ¸Ð·Â»
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of business process reengineering project in the marketplace on the example of Wildberries LLC
Creators: name: Ð§ÐµÐ¼ÐµÑ, ÐÐ°Ð»ÐµÐ½ÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¿ÑÐ¾ÐµÐºÑ ÑÐµÐ¸Ð½Ð¶Ð¸Ð½Ð¸ÑÐ¸Ð½Ð³Ð°
Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð²
Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹Ñ
ÐÐ°Ð¹Ð»Ð´Ð±ÐµÑÑÐ¸Ð·
ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð°Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ñ
reengineering project
business process change
marketplace
Wildberries
e-commerce

description: Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ â Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° ÑÐµÐ¸Ð½Ð¶Ð¸Ð½Ð¸ÑÐ¸Ð½Ð³Ð° Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² Ð² Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐµ ÐÐÐ Â«ÐÐ°Ð¹Ð»Ð´Ð±ÐµÑÑÐ¸Ð·Â» Ð¸ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ð¹. ÐÐ°Ð´Ð°ÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ: â Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐºÑÑÐ¸Ñ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸; â Ð²ÑÑÐ²Ð¸ÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð½ÑÐµ Ð·Ð¾Ð½Ñ; â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐµÐ¸Ð½Ð¶Ð¸Ð½Ð¸ÑÐ¸Ð½Ð³Ð°; â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð¿Ð»Ð°Ð½ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ°; â Ð¾ÑÐµÐ½Ð¸ÑÑ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ Ð²ÑÐ³Ð¾Ð´Ñ Ð¾Ñ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ð¹. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ ÐÐÐ Â«ÐÐ°Ð¹Ð»Ð´Ð±ÐµÑÑÐ¸Ð·Â». ÐÐµÑÐ¾Ð´Ñ: ÑÐ¸ÑÑÐµÐ¼Ð½ÑÐ¹ Ð¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð°Ð½Ð°Ð»Ð¸Ð·, Ð±Ð¸Ð·Ð½ÐµÑ-Ð¸Ð½Ð¶Ð¸Ð½Ð¸ÑÐ¸Ð½Ð³, ÑÐ±Ð¾Ñ Ð¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð°Ð½Ð½ÑÑ, Ð¼Ð¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² Ð² Ð½Ð¾ÑÐ°ÑÐ¸ÑÑ IDEF0 Ð¸ BPMN 2.0, Ð¼Ð¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð°ÑÑÐ¸ÑÐµÐºÑÑÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð² Ð½Ð¾ÑÐ°ÑÐ¸Ð¸ ArchiMate, Ð¼ÐµÑÐ¾Ð´Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ°Ð¼Ð¸, Ð¼ÐµÑÐ¾Ð´Ñ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð². ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: â Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ÐÐ°Ð¹Ð»Ð´Ð±ÐµÑÑÐ¸Ð·Â»; â Ð²ÑÑÐ²Ð»ÐµÐ½Ñ ÐºÐ»ÑÑÐµÐ²ÑÐµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ, ÑÑÐµÐ±ÑÑÑÐ¸Ðµ ÑÐµÐ¸Ð½Ð¶Ð¸Ð½Ð¸ÑÐ¸Ð½Ð³Ð° Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð²; â Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÑ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð¸ Ð¾Ð³ÑÐ°Ð½Ð¸ÑÐµÐ½Ð¸Ð¹ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÑÐµÐ»ÐµÐ²ÑÐµ Ð¿ÑÐ¾ÑÐµÑÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸; â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿Ð»Ð°Ð½ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ð¹; â Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ°. ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÑÐµÑÑÑ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸ÐµÐ¼ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ÐÐ°Ð¹Ð»Ð´Ð±ÐµÑÑÐ¸Ð·Â», ÑÐ»ÑÑÑÐµÐ½Ð¸ÐµÐ¼ ÑÐµÐ¿ÑÑÐ°ÑÐ¸Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° ÑÑÐ½ÐºÐµ ÑÑÑÐ´Ð° Ð¸ ÑÑÐ»ÑÐ³ Ð¸ Ð½Ð°ÑÐ°ÑÐ¸Ð²Ð°Ð½Ð¸ÐµÐ¼ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ²Ð° Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐ°. ÐÑÐ²Ð¾Ð´Ñ. ÐÐ°Ð´Ð°ÑÐ¸ ÐÐÐ  ÑÐµÑÐµÐ½Ñ, ÑÐµÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° Ð¾Ð±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð².
description: The purpose of the work is to plan and develop a project for reengineering business processes in the marketplace of Wildberries LLC and substantiate the effectiveness of the proposed changes. Tasks of work: â analyze the current business processes of the organization; â identify problem areas; â develop a reengineering strategy; â develop a project implementation plan; â assess the potential benefits of implementing the proposed changes. Work is performed on the basis of Wildberries LLC. Methods: system and business analysis, business engineering, data collection and processing, business process modeling in IDEF0 and BPMN 2.0 notations, enterprise architecture modeling in ArchiMate notation, project management methods, methods for evaluating projects effectiveness. The main results of the work: â analysis of the activities of Wildberries LLC was carried out; â identified key business challenges that require reengineering of business processes; â on the basis of the established requirements and restrictions, target processes of the organization were developed; â an action plan was developed to implement the proposed changes; â the project efficiency was assessed. The practical significance of the work is determined by increasing the efficiency of the business processes of Wildberries LLC, improving the companys reputation in the labor and services market and increasing the competitive advantage of the marketplace. Conclusions. The tasks of the thesis have been solved, the goal has been achieved, the scope of the results has been determined.