title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ Ð² Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ðµ Taobao
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a project for the implementation of a crm system in a taobao store
Creators: name: Ð¥Ñ Ð¦Ð·ÑÑÐ¸Ð½Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: crm ÑÐ¸ÑÑÐµÐ¼Ñ
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ°
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½ taobao
crm system
project development
taobao online store

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð¸Ð»Ð¾ÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Taobao. ÐÐ°Ð´Ð°ÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ:-Â ÐÐ¾Ð½Ð¸Ð¼Ð°ÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ ÑÑÑÑÐºÑÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ñ Ð¸ Ð´ÑÑÐ³ÑÑ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ñ Ð¾ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸;-Â ÐÐ½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÐµÐºÑÑÐ¸Ð¹ ÑÑÐ½Ð¾Ðº ÑÐ¾Ð²Ð°ÑÐ¾Ð² Ð¸ Ð²ÑÐ±Ð¸ÑÐ°ÑÑ Ð¾Ð¿ÑÐ¸Ð¼Ð°Ð»ÑÐ½ÑÐ¹ Ð²Ð°ÑÐ¸Ð°Ð½Ñ;-Â ÐÐ¾ÑÑÐ°Ð¿Ð½Ð¾Ðµ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾ÐµÐºÑÐ°;-Â ÐÑÐµÐ½Ð¸ÑÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ°. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·ÐµÂ Ð¾Â Taobao, Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ðµ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸. ÐÐµÑÐ¾Ð´Ñ: ÐÐ½ÑÑÑÑÐ¼ÐµÐ½ÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½ÑÐ°, Ð² ÑÐ¾Ð¼ ÑÐ¸ÑÐ»Ðµ ÑÐ°Ð±Ð»Ð¾Ð½ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ð¸ ÐÑÑÐµÑÐ²Ð°Ð»ÑÐ´ÐµÑÐ°, Ð°ÑÑÐ¸ÑÐµÐºÑÑÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ (Enterprise Architecture), ÑÑÐ°Ð½Ð´Ð°ÑÑ TOGAF, ÑÐ·ÑÐº Archimate, Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ Ð¼Ð¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÐÐ Archi. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: - ÐÐ¾Ð½ÑÑÑ Ð±Ð°Ð·Ð¾Ð²ÑÑ ÑÐ¸ÑÑÐ°ÑÐ¸Ñ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð¿Ð¾ÑÑÑÐ¾Ð¸Ð² Ð¼Ð¾Ð´ÐµÐ»Ñ ÑÑÑÑÐºÑÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½Ð¾Ð¼ Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ð¸ Archi;- ÐÐ»Ð°Ð³Ð¾Ð´Ð°ÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸ Ð¾Ð±Ð½Ð¾Ð²Ð»ÐµÐ½Ð¸Ñ ÑÐ¸ÑÑÐµÐ¼Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ Ð¾ÐºÑÐ¿Ð°ÐµÑ Ð·Ð°ÑÑÐ°ÑÑ Ð½Ð° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ Ð¸ ÑÐ½Ð¸Ð¶Ð°ÐµÑ Ð·Ð°ÑÑÐ°ÑÑ Ð½Ð° Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ðµ, ÑÐµÐ¼ ÑÐ°Ð¼ÑÐ¼ Ð¿Ð¾Ð²ÑÑÐ°Ñ Ð¾Ð±ÑÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑÂ ÑÐ°Ð±Ð¾ÑÑÂ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÑÐµÑÑÑ Taobao ÑÑÐ¸Ð»Ð¸Ð»Ð° ÑÐ²Ð¾Ðµ Ð²Ð½Ð¸Ð¼Ð°Ð½Ð¸Ðµ Ðº ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸ Ð·Ð° ÑÑÐµÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÑÐ¸ÑÑÐµÐ¼Ñ CRM Ð¸ Ð¸Ð½ÑÐµÐ³ÑÐ°ÑÐ¸Ð¸ Ð´Ð°Ð½Ð½ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÑÐµÑÐµÐ· ÑÐ¸ÑÑÐµÐ¼Ñ, ÑÐ½Ð¸Ð·Ð¸Ð² Ð½ÐµÐ½ÑÐ¶Ð½ÑÑ ÑÐ°Ð±Ð¾ÑÑÑ Ð½Ð°Ð³ÑÑÐ·ÐºÑ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ¾Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ Ð¿Ð¾Ð²ÑÑÐ¸Ð² ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ. ÐÑÐ²Ð¾Ð´Ñ. ÐÐ°Ð´Ð°ÑÐ¸ ÐÐÐ  ÑÐµÑÐµÐ½Ñ, ÑÐµÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° Ð¾Ð±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð².Â 
description: The purpose of the work is the development of a project for the implementation of a CRM system to improve the efficiency of Taobao's customer management. Tasks of work:-Â Understand the organizational structure of the company and the business model and other information about the company;-Â Analyze the current market of goods and choose the best option;-Â Phase planning of the project;-Â Evaluate the effectiveness of the project.Work is performed on the basis of about Taobao, an online retail store.Methods: Strategic management tools, including the Osterwalder business model template, Enterprise Architecture, TOGAF standard, Archimate language, Archi AP modeling tool. The main results of the work:-Â Understand the basic situation in the company by building a company structure model in the Archi software;-Â Through the use and updating of the system, the company pays for implementation costs and reduces maintenance costs, thereby increasing the overall competitiveness of the company. The practical significance of the work is Taobao has strengthened its focus on customer management by implementing a CRM system and integrating company data through the system, reducing the unnecessary workload of company employees and effectively improving work efficiency. Conclusions.Â The tasks of the thesis have been solved, the goal has been achieved, the scope of the results has been determined.