title: ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¸Ð½ÑÐ¸Ð¿Ð¾Ð² Ð¸ Ð¿ÑÐ°Ð²Ð¸Ð» Ð¼ÐµÑÑÐµÐ½Ð´Ð°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð² ÑÐµÐ»ÑÑ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐ Â«ÐÑÐ»Ð¾Ð½ Ð¤ÑÑÐ½ ÐÑÑÐ¿Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Using the principles and rules of merchandising to improve the efficiency of the trade enterprise through the example of AO Melon Fashion Group
Creators: name: ÐÐ½ÑÐ¾Ð½Ð¾Ð²Ð°, ÐÐ»Ð¸ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¼ÐµÑÑÐµÐ½Ð´Ð°Ð¹Ð·Ð¸Ð½Ð³
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
Ð¼ÐµÑÑÐµÐ½Ð´Ð°Ð¹Ð·Ð¸Ð½Ð³ Ð² Ð¾Ð´ÐµÐ¶Ð´Ðµ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
ÑÐ¾Ð»Ñ Ð¼ÐµÑÑÐµÐ½Ð´Ð°Ð¹Ð·Ð¸Ð½Ð³Ð°
ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ Ð¼ÐµÑÑÐµÐ½Ð´Ð°Ð¹Ð·Ð¸Ð½Ð³Ð°
merchandising
enterprise efficiency
merchandising in clothes
competitive analysis
the role of merchandising
the concept of merchandising

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description: The purpose of the work is to display the importance of applying the principles and rules of merchandising to improve the efficiency of the enterprise AO Melon Fashion Group. The following tasks were solved: 1) To determine the role of merchandising in improving the efficiency of the trade enterprise as a whole; 2) To analyze the activity of the enterprise - retail shop "Love Republic"; 3) Find and identify weaknesses in the application of the principles and rules of merchandising in this clothing shop; 4) Develop recommendations to improve the efficiency of the enterprise through the application of merchandising rules; 5) Evaluate the effectiveness of these measures. The relevance of the topic is due to the need to constantly seek to improve the enterprises competitiveness, where one of the ways is merchandising. When collecting data, various Internet sources were used, as well as the 1C program. To perform the work was studied various literature on the topic of research, as well as internal documents and information about the enterprise. To write the work used the program for writing and editing texts Microsoft Word and the program for calculations and compilation of tables Microsoft Excel. A number of measures have been proposed, the result of the implementation of which can be an increase in the efficiency of AO Melon Fashion Group.