title: ÐÐ´Ð°Ð¿ÑÐ°ÑÐ¸Ñ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÑ ÑÐµÐºÑÑÐ¾Ð² Ð¿ÑÐ¸ Ð¿ÐµÑÐµÐ²Ð¾Ð´Ðµ Ñ Ð°Ð½Ð³Ð»Ð¸Ð¹ÑÐºÐ¾Ð³Ð¾ ÑÐ·ÑÐºÐ° Ð½Ð° ÑÑÑÑÐºÐ¸Ð¹ Ñ ÑÐ¾ÑÐºÐ¸ Ð·ÑÐµÐ½Ð¸Ñ ÐºÑÐ»ÑÑÑÑÐ½Ð¾-ÐºÐ¾Ð³Ð½Ð¸ÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð°ÑÐ¿ÐµÐºÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Translation of advertising texts from English to Russian from the point of view of the cultural and cognitive aspect
Creators: name: Ð§ÑÐ¿ÑÐ¾Ð²Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÑÐµÐºÐ»Ð°Ð¼Ð°
Ð¿Ð¸ÑÑÐ¼ÐµÐ½Ð½ÑÐµ (Ð¿ÐµÑÐ°ÑÐ½ÑÐµ) ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐµ ÑÐµÐºÑÑÑ
Ð¿ÐµÑÐµÐ²Ð¾Ð´ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÑ ÑÐµÐºÑÑÐ¾Ð²
Ð¿ÐµÑÐµÐ²Ð¾Ð´ÑÐµÑÐºÐ¸Ðµ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸
ÐºÑÐ»ÑÑÑÑÐ½Ð¾-ÐºÐ¾Ð³Ð½Ð¸ÑÐ¸Ð²Ð½ÑÐ¹ Ð°ÑÐ¿ÐµÐºÑ Ð¿ÐµÑÐµÐ²Ð¾Ð´Ð°
Ð°Ð´ÐµÐºÐ²Ð°ÑÐ½Ð¾ÑÑÑ
ÑÐºÐ²Ð¸Ð²Ð°Ð»ÐµÐ½ÑÐ½Ð¾ÑÑÑ
Ð°Ð½Ð³Ð»Ð¸Ð¹ÑÐºÐ¸Ð¹ ÑÐ·ÑÐº
ÑÑÑÑÐºÐ¸Ð¹ ÑÐ·ÑÐº
advertising
written (printed) advertising texts
translation of advertising texts
translation tech-niques
cultural and cognitive aspects of translation
adequacy
equivalence
english language
russian language

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description: The graduation thesis theme: âTranslation of advertising texts from English to Russian from the point of view of the cultural and cognitive aspectâ.
The subject matter: translation of advertising texts from English to Russian with consideration of the cultural and cognitive aspect.
The objective is to consider the translation process features of advertising texts from English to Russian with regard of the cultural and cognitive aspect.
Methods of theoretical research: study, theoretical analysis and compilation of scientific literature on the problem under consideration.
Methods of empirical research: analysis and evaluation of the translation of selected advertising texts for compliance with the cultural and cognitive aspect, adequacy and equivalence.
In the entire sample the most frequent translation techniques were modulation (17.25%), zero translation of naming units (14.12%), omission (13.73%), addition (13.33%), and grammatical transposition (11.76%). The use of given transformations is due to typological differences between English and Russian, as well as cultural and cognitive differences between the considered ethnic groups. These transformations preserved the ability of texts to influence the target audience. The results of this re-search can be used as material for courses on related topics in the field of linguistics, as well as in further studies on the range of problems under consideration.