title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¿Ð¾ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð´Ð¾ÑÑÐ³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ Ð³Ð¾ÑÑÐµÐ¿ÑÐ¸Ð¸Ð¼ÑÑÐ²Ð° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Â«Hilton Saint-Petersburg ExpoforumÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a project for organizingcultural and leisure activities at a hospitality industry enterprise (using "Hilton SaintPetersburg Expoforum hotel" as an example)
Creators: name: ÐÑÐ´ÑÐ°Ð³ÐµÐ»Ñ, ÐÐ°ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð´Ð¾ÑÑÐ³Ð¾Ð²Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
ÐºÑÐ»Ð¸Ð½Ð°ÑÐ½ÑÐµ Ð¼Ð°ÑÑÐµÑ-ÐºÐ»Ð°ÑÑÑ
ÑÐ²Ð¾ÑÑÐµÑÐºÐ¾Ðµ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ð¾
Ð¿Ð°ÑÑÐ½ÐµÑÑÐºÐ¸Ðµ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ
cultural and recreational activities
culinary masterclasses
creative space
partnership programs

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð° Ð½Ð° Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐºÑÑÐµÐ³Ð¾ ÑÑÐ¾Ð²Ð½Ñ ÑÐ´Ð¾Ð²Ð»ÐµÑÐ²Ð¾ÑÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð³Ð¾ÑÑÐµÐ¹ ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð´Ð¾ÑÑÐ³Ð¾Ð²ÑÐ¼Ð¸ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸ÑÐ¼Ð¸, Ð° ÑÐ°ÐºÐ¶Ðµ Ð½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÑ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¿Ð¾ Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ð¸ ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð´Ð¾ÑÑÐ³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð² Ð¾ÑÐµÐ»Ðµ. ÐÑÐ¸ ÑÐ±Ð¾ÑÐµ Ð´Ð°Ð½Ð½ÑÑ, Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÑ Ð´Ð»Ñ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ, Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ñ Google Ð¸ Yandex. ÐÑÐ¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐµ Ð´Ð°Ð½Ð½ÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Microsoft. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð¾Ð² Ðº Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÐºÑÐ»ÑÑÑÑÐ½Ð¾- Ð´Ð¾ÑÑÐ³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸. 2. ÐÐ½Ð°Ð»Ð¸Ð· ÑÐµÐºÑÑÐµÐ³Ð¾ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ñ Ð¸ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»Ð° ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð´Ð¾ÑÑÐ³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð² ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÐ¼Ð¾Ð¼ Ð¾ÑÐµÐ»Ðµ. 3. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÐµÐ¹ Ð¸ ÑÑÐ¾Ð²Ð½Ñ ÑÐ´Ð¾Ð²Ð»ÐµÑÐ²Ð¾ÑÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð³Ð¾ÑÑÐµÐ¹ ÑÐµÐºÑÑÐ¸Ð¼Ð¸ ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð´Ð¾ÑÑÐ³Ð¾Ð²ÑÐ¼Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸ÑÐ¼Ð¸. 4. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ ÑÐ°ÑÑÐ¸ÑÐµÐ½Ð¸Ñ ÑÐ¿ÐµÐºÑÑÐ° Ð¿ÑÐµÐ´Ð»Ð°Ð³Ð°ÐµÐ¼ÑÑ ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð´Ð¾ÑÑÐ³Ð¾Ð²ÑÑ ÑÑÐ»ÑÐ³ Ð¸ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¸Ñ ÑÐµÐ»ÐµÑÐ¾Ð¾Ð±ÑÐ°Ð·Ð½Ð¾ÑÑÐ¸. 5. Ð¡Ð¾Ð·Ð´Ð°Ð½Ð¸Ðµ Ð¿Ð»Ð°Ð½Ð° ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð¸Ð½Ð¸ÑÐ¸Ð°ÑÐ¸Ð². Ð Ð°Ð±Ð¾ÑÐ° Ð±ÑÐ»Ð° Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¾ÑÐµÐ»Ñ Hilton Saint-Petersburg Expoforum, Ð³Ð´Ðµ Ð±ÑÐ»Ð° ÑÐ¾Ð±ÑÐ°Ð½Ð½Ð°Ñ Ð±Ð¾Ð»ÑÑÐ°Ñ ÑÐ°ÑÑÑ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°, Ð¸Ð·Ð»Ð¾Ð¶ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð² Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ. ÐÑÐ»Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ðµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ, Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¸Ñ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¸ Ð½ÐµÐ´Ð¾ÑÐµÑÑ, Ð±Ð»Ð°Ð³Ð¾Ð´Ð°ÑÑ ÐºÐ¾ÑÐ¾ÑÑÐ¼ ÑÐ´Ð°Ð»Ð¾ÑÑ ÑÐ¾Ð·Ð´Ð°ÑÑ Ð½Ð¾Ð²ÑÐ¹ Ð²ÐµÐºÑÐ¾Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð´Ð¾ÑÑÐ³Ð¾Ð²ÑÑ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ð½Ð¾Ð²ÑÐµ ÐºÑÐ»ÑÑÑÑÐ½ÑÐµ Ð¸ Ð´Ð¾ÑÑÐ³Ð¾Ð²ÑÐµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð´Ð»Ñ Ð¾ÑÐµÐ»Ñ, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐºÑÐµÐ¿ÑÑ ÐµÐ³Ð¾ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¸ Ð½Ð° ÑÑÐ½ÐºÐµ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÑ ÑÑÐ»ÑÐ³ Ð¸ Ð¿Ð¾Ð²ÑÑÑÑ ÑÑÐ¾Ð²ÐµÐ½Ñ ÑÐ´Ð¾Ð²Ð»ÐµÑÐ²Ð¾ÑÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð³Ð¾ÑÑÐµÐ¹.
description: This work is aimed at analyzing the current level of guest satisfaction with cultural and leisure activities, as well as developing a project to optimize cultural and leisure activities in the hotel. Google and Yandex search engines were used to collect the data needed to complete the work. Microsoft programs were used for data processing. The tasks that were solved in the course of the study: 1. Research of theoretical approaches to the organization of cultural and leisure activities. 2. Analysis of the current state and potential of cultural and leisure activities at Hilton Saint-Petersburg Expoforum hotel. 3. Research of the needs and the level of guest satisfaction with current cultural and leisure offerings. 4. Development of proposals to expand the range of cultural and leisure services offered and justification of their feasibility. 5. Creating a plan for implementing the proposed initiatives. The work was carried out on the basis of the Hilton Saint-Petersburg Expoforum hotel, where most of the practical material presented in this work was collected. Existing proposals were analyzed, their features and shortcomings were identified, thanks to which it was possible to create a new vector for the development of cultural and leisure programs. As a result of this work, new cultural and leisure events were proposed for the hotel, which will strengthen its` position in the hotel services market and increase the level of guest satisfaction.