title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½ÑÑ ÑÑÐ»ÑÐ³ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¼Ð°Ð³Ð¸ÑÑÐµÑÑÐºÐ¾Ð¹ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Â«ÐÐ½ÑÐ»ÑÐµÐ½ÑÐ¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a set of marketing activities to promote educational services (using the example of the Masters program "Influence Marketing")
Creators: name: ÐÐ½Ð¸ÐºÐ¸Ð½Ð°, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
Ð¸Ð½ÑÐ»ÑÐµÐ½Ñ-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑ
ÐÐ
ÐºÐ°Ð½Ð°Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
marketing
promotion
influencer marketing
complex
VK
promotion channels

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description: The purpose of the work is to develop a set of marketing activities to promote the masters program "Influence Marketing". The subject of the study is the planning of a complex of tactical marketing actions to promote the masters program. The relevance of the topic is due to the need to create a structured set of marketing activities that will increase the level of awareness. The sources of information were the data of domestic and foreign research literature. When collecting the data necessary to do the work were used search engines such as Yandex and Google. The following programs/methods/information technologies were used in data processing: Microsoft Word, Microsoft Excel, Canva, VK social network, as well as the Notion program. In the course of the work, both theoretical and empirical research methods were used. The results are a ready-made set of marketing activities based on the analysis of marketing problems, features of the behavior of competitors and consumers, a compiled content plan combining an online environment and an offline environment, as well as a launched VK community, based on the results of publications in which an efficiency assessment and an assessment of economic costs were carried out during the implementation of this set of marketing events.