title: Ð­ÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¸ Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Economic rationale and evaluation of the effectiveness of an innovative project
Creators: name: Ð Ð¾Ð´Ð¸Ð½Ð°, ÐÐ»Ð¸Ð·Ð°Ð²ÐµÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¸
ÑÑÐ½Ð¾Ðº Ð¾Ð´ÐµÐ¶Ð´Ñ
Ð¼Ð°ÑÑ-Ð¼Ð°ÑÐºÐµÑ
ÐºÐ¾Ð»Ð¸ÑÐµÑÑÐ²ÐµÐ½Ð½ÑÐ¹ Ð¾Ð¿ÑÐ¾Ñ
Ð¾Ð±ÑÐµÐºÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ
ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¿ÑÐ¾ÑÐºÑÐ°
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ
innovations
clothes market
mass-market
quantitative survey
research object
economic justi-fication
proekt effectiveness
social problems

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÐÐÐ Â«Pull&amp;BearÂ».
Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ¾Ð·Ð´Ð°-Ð½Ð¸Ðµ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ¿ÑÐ¾ÑÐµÐ½Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ Ð² Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°Ñ Ð¾Ð´ÐµÐ¶Ð´Ñ, Ð´Ð»Ñ ÑÐ¾ÐºÑÐ°ÑÐµÐ½Ð¸Ñ Ð²ÑÐµÐ¼ÐµÐ½Ð¸ Ð¸ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ð° Ð² Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ðµ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð´Ð»Ñ ÑÐµÑÐµÐ½Ð¸Ñ ÑÑÐ´Ð° ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼. 
ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÑÐ½ÐºÐ° Ð±ÑÐ»Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ, ÑÐ¾ Ð¸Ð·-Ð·Ð° ÑÐµÐ³Ð¾ Ð¿Ð°Ð´Ð°ÐµÑ Ð¿Ð¾ÐºÑÐ¿Ð°ÑÐµÐ»ÑÑÐºÐ°Ñ ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ.
ÐÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´Ð»Ñ Ð¿Ð¾Ð´ÐºÑÐµÐ¿Ð»ÐµÐ½Ð¸Ñ Ð³Ð¸Ð¿Ð¾ÑÐµ-Ð·Ñ Ð¾ ÑÐ¾Ð¼, ÑÑÐ¾ Ð¿Ð¾ÐºÑÐ¿Ð°ÑÐµÐ»Ð¸ Ð´ÐµÐ¹ÑÑÐ²Ð¸ÑÐµÐ»ÑÐ½Ð¾ ÑÑÐ¾Ð¼Ð»ÑÑÑÑÑ Ð¿ÑÐ¸ Ð¿Ð¾ÑÐ¾Ð´Ðµ Ð¿Ð¾ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°Ð¼. 
ÐÐ°Ð»ÐµÐµ Ð±ÑÐ» Ð¾Ð¿Ð¸ÑÐ°Ð½ Ð¾Ð±ÑÐµÐºÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, ÐµÐ³Ð¾ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÑÑÐºÑÑÑÐ°, Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸, ÑÑÑÑÐºÑÑÑÐ° ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿Ð¾Ð¼ÐµÑÐµÐ½Ð¸Ñ, ÑÐ°ÐºÐ¶Ðµ Ð±Ð¾Ð»ÐµÐµ Ð¿Ð¾Ð´ÑÐ¾Ð±Ð½Ð¾ Ð±ÑÐ»Ð¾ Ð¿ÑÐ¸Ð²ÐµÐ´ÐµÐ½Ð¾ Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ Ð¸Ð½Ð½Ð¾Ð²Ð°-ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ° Â«Ð¡Ð¼Ð°ÑÑ Ð²ÐµÑÐ°Ð»ÐºÐ°Â». 
ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¸ ÑÑÐ¾ÐºÐ¾Ð² ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¾Ð¿Ð¸ÑÐ°Ð½-Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ°. Ð ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¾ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¾, ÑÑÐ¾ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½-Ð½ÑÐ¹ Ð¿ÑÐ¾ÐµÐºÑ Â«Ð¡Ð¼Ð°ÑÑ Ð²ÐµÑÐ°Ð»ÐºÐ°Â» Ð¼Ð¾Ð¶ÐµÑ ÑÐ¿Ð¾ÑÐ¾Ð±ÑÑÐ²Ð¾Ð²Ð°ÑÑ ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¸-Ð±ÑÐ»Ð¸ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð·Ð° ÑÑÐµÑ ÑÐ¼ÐµÐ½ÑÑÐµÐ½Ð¸Ñ Ð¿Ð»Ð¾ÑÐ°Ð´Ð¸ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð·Ð°Ð»Ð° Ð¸ ÑÐ¸ÑÐ»ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÐ°Ð±Ð¾ÑÐ½Ð¸ÐºÐ¾Ð², Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð¿Ð¾ÐºÑÐ¿Ð°ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ Ð¿Ð¾ÑÐ¾ÐºÐ°. 
ÐÐ¾Ð¼Ð¸Ð¼Ð¾ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð¿ÑÐ¸Ð±ÑÐ»Ð¸, Ð¿ÑÐ¾ÐµÐºÑ Â«Ð¡Ð¼Ð°ÑÑ Ð²ÐµÑÐ°Ð»ÐºÐ°Â» Ð¿Ð¾-Ð¼Ð¾Ð¶ÐµÑ Ð¿Ð¾ÐºÑÐ¿Ð°ÑÐµÐ»ÑÐ¼ Ð¾Ð±Ð»ÐµÐ³ÑÐ¸ÑÑ Ð¿Ð¾ÑÐ¾Ð´ Ð¿Ð¾ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°Ð¼. Ð¢Ð°Ðº Ð¶Ðµ ÑÐµÑÐ°ÑÑÑÑ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ, ÑÐ°ÐºÐ¸Ðµ ÐºÐ°Ðº ÑÑÑÐ´Ð¾ÑÑÑÑÐ¾Ð¹ÑÑÐ²Ð¾ Ð»ÑÐ´ÐµÐ¹ Ñ Ð½Ð°ÑÑÑÐµÐ½Ð¸ÐµÐ¼ ÑÐ»ÑÑÐ° Ð¸Ð»Ð¸ ÑÐµÑÐ¸.
description: The object of the study is LLC âPull &amp; Bearâ.
Graduation qualification work is the creation of an innovative sim-plified service system in clothing stores, as well as to solve a number of social problems.
Based on the analysis of the market, the main problems were iden-tified, then the purchasing power is falling.
A marketing analysis was carried out to reinforce the conjecture that shoppers are really tired of shopping.
Next, the object of research, its organizational structure, main eco-nomic indicators, the structure of the retail space were described, the de-scription of the innovation project âSmart Hangerâ was also given in more detail.
Evaluated the effectiveness and timing of the described project. The study revealed that the presented project âSmart Hangerâ can contribute to an increase in the size of the commercial enterprise by reducing the area of the sales area and the number of employees, increasing the purchasing flow.
In addition to commercial profits, the project "Smart Hanger" in the buyers can facilitate shopping. It also solves social problems, such as the employment of people with hearing or speech disorders.