title: Ð£Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑ Ð¿ÑÐ¾ÑÐµÑÑÐ°Ð¼Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð¾Ð² Ð¸ ÑÑÐ¸Ð¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð½Ð° Ð°Ð²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½Ð¾Ð¼ ÑÑÐ½ÐºÐµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Management of business processes of promoting brands and promoting sales in the automotive market
Creators: name: ÐÐ¾ÑÐµÐ², ÐÐ»Ð°Ð´Ð¸Ð¼Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½ÑÐ¹ ÐºÐ»Ð¸ÐµÐ½Ñ
Ð±Ð¸Ð·Ð½ÐµÑ Ð¿ÑÐ¾ÑÐµÑÑ
Ð°Ð²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½ÑÐ¹ ÑÑÐ½Ð¾Ðº
Ð´Ð¸Ð»ÐµÑÑÐºÐ¸Ð¹ ÑÐµÐ½ÑÑ
ÑÐµÑÐ²Ð¸ÑÐ½Ð¾Ðµ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ðµ
ÑÑÐ¸Ð¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾Ð´Ð°Ð¶
ÑÐµÐºÐ»Ð°Ð¼Ð½Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
potential customer
business process
car market
dealer center
service
stimulation of sales
advertising

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«Ð£Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑ Ð¿ÑÐ¾ÑÐµÑÑÐ°Ð¼Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð¾Ð² Ð¸ ÑÑÐ¸Ð¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð½Ð° Ð°Ð²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½Ð¾Ð¼ ÑÑÐ½ÐºÐµÂ».
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3. ÐÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ ÑÐ»Ð°Ð±ÑÑ Ð¸ ÑÐ¸Ð»ÑÐ½ÑÑ ÑÑÐ¾ÑÐ¾Ð½ Â«Ð¡Ð¢Ð Ð¦ÐµÐ½ÑÑÂ».
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5. ÐÑÐµÐ½ÐºÐ° ÑÐµÐ½ÑÐ°Ð±ÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½ÑÑ Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð².
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description: Theme of the final qualification work: "Management of business processes of brand promotion and sales promotion in the automotive market."
This work is devoted to the development of effective promotion tools to increase the company's turnover and consolidate its leading position. In the process of research, the following tasks were solved.
1. The study of the requirements and characteristics of the automotive market in turbulent conditions.
2. Analysis of modern promotion tools with the features of the automotive market.
3. Identification of the strengths and weaknesses of the STK Center.
4. Development of an advertising policy and improvement of the business processes of STK Center.
5. Assessment of the profitability of the developed processes.
The work was carried out in the limited liability company "STK Center". In the course of the work, an analysis of the advertising policy of the company, an assessment of the competitiveness and effectiveness of business processes for working with clients was carried out. Advantages and disadvantages were also identified in comparison with direct competitors.
The result of the work was the development of effective marketing tools for brand promotion and proposals for improving relationships with potential customers for Â«STK CenterÂ» LLC.