title: ÐÐ°ÑÑÐ±ÐµÐ¶Ð½ÑÐ¹ Ð¾Ð¿ÑÑ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð² Ð¼Ð°Ð»Ð¾Ð¼ Ð±Ð¸Ð·Ð½ÐµÑÐµ Ð¸ ÐµÐ³Ð¾ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð² Ð Ð¾ÑÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Foreign experience of franchising in small business and its use in Russia
Creators: name: ÐÐ¾Ð¼Ð¾Ð²ÐµÐ½ÐºÐ¾Ð²Ð°, ÐÐ°Ð»ÐµÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³
Ð¼Ð°Ð»ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ
Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»ÑÑÑÐ²Ð¾
ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸
ÑÑÐ°Ð½ÑÐ°Ð¹Ð·ÐµÑ
franchising
small business
entrepreneurship
franchisees
franchiser

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¸ÑÑÐµÐ¼Ñ Â«ÑÑÐ°Ð½ÑÐ¸Ð·Ð°Â» Ð² Ð¼Ð°Ð»Ð¾Ð¼ Ð±Ð¸Ð·Ð½ÐµÑÐµ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¾ÑÐµÐ½Ð¸ÑÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¾Ð¿ÑÑÐ° Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð² Ð²ÐµÐ´ÐµÐ½Ð¸Ð¸ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð½Ð° ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸Ð¸ Ð Ð¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¹ Ð¤ÐµÐ´ÐµÑÐ°ÑÐ¸Ð¸. ÐÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: - Ð¸Ð·ÑÑÐ¸ÑÑ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ ÑÐ¸ÑÑÐµÐ¼Ñ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð°; - Ð¾ÑÐµÐ½Ð¸ÑÑ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð² Ð¼Ð°Ð»Ð¾Ð¼ Ð±Ð¸Ð·Ð½ÐµÑÐµ Ð½Ð° ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸Ð¸ Ð Ð¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¹ Ð¤ÐµÐ´ÐµÑÐ°ÑÐ¸Ð¸; - Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð° Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð» ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐµÐµ ÑÑÐ°Ð½ÑÐ¸Ð·Ñ Ð² Ð Ð¾ÑÑÐ¸Ð¸. ÐÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ ÑÐµÐ¼Ñ Ð¾Ð±ÑÑÐ»Ð¾Ð²Ð»ÐµÐ½Ð° Ð½Ð°Ð»Ð¸ÑÐ¸ÐµÐ¼ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ² Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¼Ð°Ð»Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð¿Ð¾ÑÑÐµÐ´ÑÑÐ²Ð¾Ð¼ Ð¾ÑÐºÑÑÑÐ¸Ñ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÐµÑÐ¸. ÐÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÑÑÐ°ÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ð¹, ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ¾-Ð¼Ð°ÑÐµÐ¼Ð°ÑÐ¸ÑÐµÑÐºÐ¸Ð¹, Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ð¹. ÐÑÐ¸ ÑÐ±Ð¾ÑÐµ Ð´Ð°Ð½Ð½ÑÑ, Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÑ Ð´Ð»Ñ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ, Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ ÑÐ°ÐºÐ¸Ðµ Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ñ, ÐºÐ°Ðº GOOGLE Ð¸ Ð¯Ð½Ð´ÐµÐºÑ. ÐÑÑÐ¾ÑÐ½Ð¸ÐºÐ°Ð¼Ð¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð²ÑÑÑÑÐ¿Ð¸Ð»Ð¸ Ð´Ð°Ð½Ð½ÑÐµ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð¹ Ð½Ð°ÑÑÐ½Ð¾-Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ, Ð¾ÑÐ¸ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÐÐ½ÑÐµÑÐ½ÐµÑ-ÑÐµÑÑÑÑÐ¾Ð² Ð¸ Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð°Ð³ÐµÐ½ÑÑÑÐ². ÐÑÐ¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ: Microsoft Word, Microsoft Excel, Microsoft InfoPath. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð¸ Ð¾ÑÐ½Ð¾Ð²Ñ Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¼Ð°Ð»Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ°, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ°Ð·Ð±Ð¾Ñ Ð¾Ð¿ÑÑÐ° Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð³Ð¾ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·ÐµÑÐ° Ð² Ð Ð¾ÑÑÐ¸Ð¸ â ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¥ÐµÑÐ±ÑÑÐ³ÐµÑ.
description: The purpose of the work is to identify the peculiarities of using the "franchise" system in small business. The following tasks were solved: - study the theoretical foundations of the franchise system; - assess the prospects for franchise development in small business in the Russian Federation; - analyzed the activities of a foreign company and the potential development of its franchise in Russia. The relevance of the topic is due to the advantages of doing small business through the opening of a franchise network. Research methods: statistical, economic-mathematical, analytical. When collecting the data necessary for the performance of the final qualification work, search engines such as GOOGLE and Yandex were used. The sources of information were data from domestic and foreign research literature, official Internet resources and analytical agencies. The following programs were used to process the information: Microsoft Word, Microsoft Excel, Microsoft InfoPath. The paper presents the theoretical foundations of franchising and the basics of running a small business, as well as an analysis of the experience of doing business of a foreign franchisor in Russia - Hesburger.