cometadata/datacite-rtg-text-other-reclassification-records huggingface dataset:
O efeito perverso das Mensagens Publicitárias e a importância da Comunicação na Gestão de Crise
Creators: name: Cunha, Maria José
Publisher: name: SOPCOM: Associação Portuguesa de Ciências da Comunicação
Year: 2013

description: O intuito desta comunicação é analisar conteúdos publicitários que resultaram em casos de estudo de gestão de crise, sofrendo o efeito ricochete e a imprevisibilidade do seu impacto negativo junto dos públicos. Pretende-se com estes elementos refletir sobre a propagação das mensagens publicitárias nas redes sociais, assim como a importância da gestão da reputação online. Para este efeito, procedeu-se a uma recolha de campanhas publicitárias relevantes nacionais e internacionais, bem como a uma prospeção das reações negativas do público e das respostas das respetivas organizações responsáveis junto dos media, esperando, desta forma, avaliar ferramentas e metodologias adequadas para uma correta gestão da comunicação e manutenção da imagem das marcas.
description: SOPCOM: Associação Portuguesa de Ciências da Comunicação, 2013: 8º SOPCOM: "Comunicação Global, Cultura e Tecnologia"
The more the better? Comparing two SQD-based learning designs in a teacher training on augmented and virtual reality
Creators: name: Buchner, Josef
name: Hofmann, Martin
Publisher: name: Springer
Year: 2022
Subjects: Will-Skill-Tool-Modell
Lehrerbildung
SQD-Modell
Erweiterte Realität
Virtuelle Realität
Lerndesign
Lernveranstaltungen

description: Ziel dieser Studie war es, zu untersuchen, ob ein Lerndesign, das vollständig auf den Mikrostrategien des SQD-Modells (Synthesis of Qualitative Data) basiert, besser geeignet ist, Lehrer im Zusammenhang mit erweiterter und virtueller Realität Will, Skill and Tool (WST) zu fördern, verglichen mit einem Lerndesign, das weniger auf dem SQD-Modell basiert. Zu diesem Zweck entwickelten wir zunächst zwei Lerndesigns, die zufällig auf zwei Lehrerfortbildungskurse verteilt wurden. In einem Kurs (n = 23) lernten die Lehrer nach unserem entwickelten und vollständig SQD-basierten Tell-Show-Enact-Do (TSED) Lerndesign; Im anderen Kurs folgten die Lehrer (n = 22) einem Tell-Show-Enact (TSE)-Lerndesign, das weniger SQD-basiert war. Die Ergebnisse der quasi-experimentellen Feldstudie zeigen, dass das entwickelte vollständig SQD-basierte TSED-Lerndesign besser in der Lage ist, die Elemente WST in Lehrern hinsichtlich der Integration von Augmented und Virtual Reality im Unterricht zu fördern. Die Ergebnisse der Studie haben Implikationen für Theorie und Praxis. Zum Beispiel kann das entwickelte TSED-Lerndesign als Blaupause für andere Lehrerausbilder dienen, und die empirischen Befunde unterstützen die im SQD-Modell empfohlenen Strategien auf Mikroebene. Weitere Erkenntnisse werden diskutiert.
title: Arzneimittelbezogene Probleme bei hausärztlich versorgten Menschen mit Demenz
Creators: name: Wucherer, Diana
name: Eichler, Tilly
name: Thyrian, René
name: Hertel, Johannes
name: Michalowsky, Bernhard
name: Teipel, Stefan
name: Hoffmann, Wolfgang
Publisher: name: German Medical Science GMS Publishing House
Year: 2016
Subjects: subject: Pharmacoepidemiology
subject: Multimorbidity
subject: 610 Medical sciences; Medicine

description: Hintergrund: Der Medikationsprozess ist häufig mit arzneimittelbezogenen Problemen (ABP) verbunden.    ABP wie Non-Adhärenz, medikamentöse Über-/Unterversorgung, inadäquate Medikation oder Arzneimittelinteraktionen können den Therapieerfolg beeinträchtigen. Ältere[zum vollständigen Text gelangen Sie über die oben angegebene URL]
description: HEC 2016: Health – Exploring Complexity; Joint Conference of GMDS, DGEpi, IEA-EEF, EFMI
Pushed traveling fronts in monostable equations with monotone delayed reaction
Creators: name: Trofimchuk, Elena
name: Pinto, Manuel
name: Trofimchuk, Sergei
Publisher: name: arXiv
Year: 2011
Subjects: subject: Analysis of PDEs (math.AP)
subject: Classical Analysis and ODEs (math.CA)
subject: FOS: Mathematics
subject: 34K12, 35K57, 92D25

description: We study the existence and uniqueness of wavefronts to the scalar reaction-diffusion equations $u_{t}(t,x) = Δu(t,x) - u(t,x) + g(u(t-h,x)),$ with monotone delayed reaction term $g: \R_+ \to \R_+$ and $h >0$. We are mostly interested in the situation when the graph of $g$ is not dominated by its tangent line at zero, i.e. when the condition $g(x) \leq g'(0)x,$ $x \geq 0$, is not satisfied. It is well known that, in such a case, a special type of rapidly decreasing wavefronts (pushed fronts) can appear in non-delayed equations (i.e. with $h=0$). One of our main goals here is to establish a similar result for $h>0$. We prove the existence of the minimal speed of propagation, the uniqueness of wavefronts (up to a translation) and describe their asymptotics at $-\infty$. We also present a new uniqueness result for a class of nonlocal lattice equations.
description: 17 pages, submitted
Publicidade, sedução e assertividade: a Comunicação de Marca, hoje
Creators: name: Peixoto, Fernando
Publisher: name: SOPCOM: Associação Portuguesa de Ciências da Comunicação
Year: 2013

description: A publicidade constitui hoje uma atividade fundamental nas modernas sociedades de consumo. Representando um instrumento de importância indelével na comunicação organizacional, não só promove bens e serviços como também veicula ideias, conceitos e imagens. Enquanto poderosa indústria cultural, a publicidade pode assumir várias facetas e múltiplas formas, muitas vezes surpreendentes, consoante a intenção prévia que subjaz uma determinada campanha. Porém, duas características incontornáveis dever-se-ão encontrar sempre presentes: a sedução, primeiro; a assertividade, depois. Na qualidade de instrumento privilegiado de comunicação de uma dada marca, a publicidade representa a principal técnica comunicacional no atual paradigma da comunicação organizacional. Para muitos, é mesmo considerada a mãe de todas as técnicas, ou mesmo, a «técnica das técnicas». Ao longo dos tempos, o fenómeno publicitário tem vindo a evoluir exponencialmente, ao ponto de se constituir hoje num paradigma comunicacional autónomo e com uma idiossincrasia própria. Com técnicas próprias. Com modelos próprios. Face à dimensão espectral que a publicidade hoje representa, problematizo o modo e a forma como a comunicação de marca se faz no presente, bem como equaciono quais os desafios, ameaças e oportunidades se lhe colocam num futuro próximo.
description: SOPCOM: Associação Portuguesa de Ciências da Comunicação, 2013: 8º SOPCOM: "Comunicação Global, Cultura e Tecnologia"
The Biological Imagination in Twentieth-Century Jewish American Culture
Creators: name: Fox, Dory
Publisher: name: My University
Year: 2021
Subjects: subject: Jewish American Literature
subject: American Literature
subject: Modern Jewish Culture
subject: History of Science
subject: Yiddish
subject: English Language and Literature
subject: Humanities
subject: FOS: Humanities

description: This dissertation introduces the concept of biological imagination, a new analytic framework for Jewish literary and cultural production in the United States. The Biological Imagination in Twentieth-Century Jewish American Culture argues that from the turn of the twentieth century to the present, Jewish American authors across genres repeatedly turn to themes and forms of biology—ranging from evolution to racial typology, to genetics—in order to locate Jewish inheritance in the body. While biological knowledge itself has been approached with understandable wariness since the Holocaust, due to its association with the race science that fueled the Nazi genocide, the dissertation illustrates that both in spite of, and because of, Jews’ vexed historical relationship to biology, Jewish American authors continue to infuse their works with biological knowledge after the historical chasm of 1945. That Jewish literary and cultural production should continue to incorporate, or obsess over, biological theories of inheritance, complicates the historical narrative of Jews in the United States as well as the way that Jewish American literature can be understood within American ethnic literature today. The biological imagination necessitates reexamination of the literary and cultural circulation of many of Jewish American culture’s central concerns, including language, immigration and assimilation, race and ethnicity, and gender and sexuality. Not only does biological knowledge enrapture fictional characters, but biological models of inheritance also deeply structure works’ narrative and poetic forms. Furthermore, this cultural phenomenon extends beyond literature, from photography in the 1910s, to contemporary television series. The dissertation assembles sources in English and in Yiddish, from the 1890s to the present, including The Rise of David Levinsky by Abraham Cahan, The Promised Land by Mary Antin, The Family Carnovsky by Israel Joshua Singer, Focus by Arthur Miller, Gentleman’s Agreement by Laura Z. Hobson, A Few Words in the Mother Tongue by Irena Klepfisz, Sources by Adrienne Rich, and Portnoy’s Complaint by Philip Roth, as well as the composite photography of Francis Galton and the Amazon series Transparent. More often evoking mystery than certainty, the biological imagination at once responds to and highlights the elusiveness of Jewish inheritance for Jewish authors in the United States.
Generalization of Chiral Symmetry for Tilted Dirac Cones
Creators: name: Kawarabayashi, Tohru
name: Hatsugai, Yasuhiro
name: Morimoto, Takahiro
name: Aoki, Hideo
Publisher: name: arXiv
Year: 2012
Subjects: subject: Mesoscale and Nanoscale Physics (cond-mat.mes-hall)
subject: FOS: Physical sciences

description: The notion of chiral symmetry for the conventional Dirac cone is generalized to include the tilted Dirac cones, where the generalized chiral operator turns out to be non-hermitian. It is shown that the generalized chiral symmetry generically protects the zero modes (n=0 Landau level) of the Dirac cone even when tilted. The present generalized symmetry is equivalent to the condition that the Dirac Hamiltonian is elliptic as a differential operator, which provides an explicit relevance to the index theorem.
description: 4 pages, 1 figure, to appear in the proceedings of the APCTP Conference on Localisation 2011
title: Unterjährige Schwankungen bei den Arzneimittelverschreibungen und bei der Anzahl der Patienten pro Arzt: eine Baseline für den vertragsärztlichen Bereich
Creators: name: Schuster, Reinhard
name: Emcke, Timo
Publisher: name: German Medical Science GMS Publishing House
Year: 2016
Subjects: subject: Quality and performance indicators of health care
subject: Pharmacoepidemiology
subject: Statistical methods in epidemiology
subject: Statistical methods for health services research
subject: Dynamic prediction with observational data
subject: 610 Medical sciences; Medicine

description: Hintergrund: Saisonale Einflüsse sind bei der Untersuchung spezieller Arzneimittelgruppen als Erklärung relevant. Bei der Untersuchung der Schwankungen bei Verschreibungen von Benzodiazepinen fiel auf, dass die auf den ersten Blick als Erklärung gut geeigneten erheblichen jahreszeitlichen[zum vollständigen Text gelangen Sie über die oben angegebene URL]
description: HEC 2016: Health – Exploring Complexity; Joint Conference of GMDS, DGEpi, IEA-EEF, EFMI
title: Einfluss der Kalkulationsgleichungen auf die Prävalenz einer Einschränkung der exkretorischen Nierenfunktion in Deutschland: eine Auswertung der Studie zur Gesundheit Erwachsener in Deutschland 2008-2011 (DEGS1)
Creators: name: Trocchi, Pietro
name: Girndt, Matthias
name: Scheidt-Nave, Christa
name: Markau, Silke
name: Stang, Andreas
Publisher: name: German Medical Science GMS Publishing House
Year: 2016
Subjects: subject: Intersectoral health care
subject: Quality and performance indicators of health care
subject: Cardiovascular and metabolic disease
subject: 610 Medical sciences; Medicine

description: Hintergrund: Kalkulationsgleichungen werden in klinischen Leitlinien als die bevorzugte Methode für die Einschätzung der glomerulären Filtrationsrate (GFR) empfohlen [ref:1]. Ziel der Studie war es, den Einfluss der verschiedenen gebräuchlichen empirischen Schätzformeln[zum vollständigen Text gelangen Sie über die oben angegebene URL]
description: HEC 2016: Health – Exploring Complexity; Joint Conference of GMDS, DGEpi, IEA-EEF, EFMI
Citizen Science e Geoscienze: interrogativi e riflessioni preliminari dalla comunità scientifica
Creators: name: Sarretta, Alessandro
name: Criscuolo, Laura
name: Salvati, Paola
name: Oggioni, Alessandro
Publisher: name: Zenodo
Year: 2023
Subjects: Citizen Science
Geosciences
Natural risks

description: Graphical abstract presentato al I Convegno nazionale di Citizen Science Italia (sessione 4.11), 24-26 novembre 2023, Pisa.
La fioritura di iniziative di Citizen Science (CS) e attività scientifiche partecipative che ha caratterizzato gli ultimi decenni ha impattato anche il mondo delle geoscienze.
Se i temi del public engagement e della comunicazione con le comunità locali erano già ben radicati all'interno della comunità dei geo-scienziati, in particolare per i temi della pubblica sicurezza e della protezione del territorio, la disponibilità delle recenti tecnologie collaborative web e mobile ha aperto la possibilità di collaborazioni più ampie e operative, anche nelle fasi di raccolta e consultazione dei dati.
Ciononostante, all'interno dei repository europei e internazionali di progetti di CS, così come nei proceedings delle conferenze e nella letteratura tematica, pare delinearsi uno scostamento, una ridotta presenza di Citizen Science a carattere geologico/geomorfologico all'interno delle scienze naturali, al confronto della invece ricchissima Citizen Science a carattere biologico ed ecologico.
I motivi ipotizzabili per questo "gap" sono diversi: dalla complessità delle discipline alla loro poca attrattività per la società civile, dalla riluttanza dei geo-scienziati alla scarsa visibilità dei progetti o ridotta afferenza a comunità, gruppi e associazioni che fanno da cassa di risonanza per le attività in corso.
Al fine di aprire un dialogo sul tema, sono state proposte alcune attività all'interno della comunità delle geoscienze in Italia. Una sessione del XVII Convegno nazionale della Sezione "GIT - Geosciences and Information Technologies" della Società Geologica Italiana è stata dedicata alle esperienze partecipative; in questo contesto è nato un primo confronto propositivo sul tema e sono stati raccolti tra i partecipanti i primi spunti di riflessione, con la libera compilazione di un cartellone nei locali del convegno.
Questo primo nucleo è stato poi ampliato ed esteso ad un target più ampio di geo-scienziati, allo scopo di indagare i livelli di adesione ad attività partecipative nelle geo-scienze, ostacoli, stimoli e motivazioni.
In questa sede vorremmo proporre alla comunità di CS Italiana alcune considerazioni preliminari derivate da queste prime attività e arricchire la discussione sul tema.
Perspetivas sobre a Publicidade enquanto influência pessoal e fenómeno social: uma análise comparativa em Jovens Portugueses e Brasileiros
Creators: name: Cardoso, Paulo Ribeiro
name: Neto, Evandro Silva
name: Fonseca, Manuel José Serra Da
name: Freitas, Elsa Simões Lucas
Publisher: name: SOPCOM: Associação Portuguesa de Ciências da Comunicação
Year: 2013

description: A publicidade, por motivos inerentes à sua própria natureza discursiva, suscita reações e atitudes diversas nos indivíduos. Devido à grande influência que a comunicação publicitária pode exercer sobre os comportamentos, justifica-se uma reflexão de cariz académico sobre os fatores subjacentes às reações demonstradas pelos consumidores relativamente aos seus modos de atuação. Neste enquadramento, o presente estudo tem como objectivo levar a cabo uma análise das crenças de jovens consumidores sobre a publicidade, utilizando para esse efeito uma adaptação do modelo proposto por Pollay e Mittal (1993). Em concreto, a investigação pretende confirmar a aplicabilidade do modelo em Portugal e no Brasil, e comparar as atitudes de jovens portugueses e brasileiros relativamente ao fenómeno publicitário. Para este efeito, recorreu-se a uma amostra de jovens de cada um dos países, perfazendo um total de cerca de duzentos e cinquenta indivíduos. No referido modelo contemplam-se três dimensões que avaliam as crenças individuais dos consumidores face à publicidade, nomeadamente enquanto portadora de informação sobre o produto ou serviço, enquanto representação mais ou menos fiel de estilos de vida e enquanto veículo de entretenimento. Estas dimensões conjugam-se com questões destinadas a avaliar dimensões socioeconómicas sobre a influência da publicidade, particularmente como impulsionadora da economia, como transmissora de falsas promessas, como estimuladora de materialismo ou ainda como corruptora de valores. A este modelo foi adicionada uma dimensão comportamental, que se destina a avaliar a influência que a atitude prévia relativa à publicidade em geral pode ter no processo de decisão de compra.
description: SOPCOM: Associação Portuguesa de Ciências da Comunicação, 2013: 8º SOPCOM: "Comunicação Global, Cultura e Tecnologia"
title: Frakturrisiko bei Personen mit Behinderung: Ergebnisse einer Sekundärdatenanalyse mit Daten einer großen Gesundheitskasse
Creators: name: Büchele, Gisela
name: Rothenbacher, Dietrich
name: Auer, Ramona
name: Rapp, Kilian
Publisher: name: German Medical Science GMS Publishing House
Year: 2016
Subjects: subject: Social epidemiology
subject: Statistical methods for health services research
subject: Other
subject: Epidemiological methods
subject: 610 Medical sciences; Medicine

description: Hintergrund: Studienergebnisse legen nahe, dass das Frakturrisiko bei Personen mit einer geistigen Behinderung oder Entwicklungsstörung höher ist als in der Allgemeinbevölkerung. Für einen alters- und geschlechtsspezifischen Vergleich von einzelnen Frakturtypen mangelt es aber an[zum vollständigen Text gelangen Sie über die oben angegebene URL]
description: HEC 2016: Health – Exploring Complexity; Joint Conference of GMDS, DGEpi, IEA-EEF, EFMI
On the homology of the Harmonic Archipelago
Creators: name: Karimov, Umed H.
name: Repovš, Dušan
Publisher: name: arXiv
Year: 2012
Subjects: subject: Geometric Topology (math.GT)
subject: Algebraic Topology (math.AT)
subject: General Topology (math.GN)
subject: FOS: Mathematics
subject: 54F15, 55N15, 54G20, 57M05

description: We calculate the singular homology and Čech cohomology groups of the Harmonic archipelago. As a corollary, we prove that this space is not homotopy equivalent to the Griffiths space. This is interesting in view of Eda's proof that the first singular homology groups of these spaces are isomorphic.
Bioactive marine natural products : isolation, structure elucidation and synthesis of pharmacophore analogues
Creators: name: Carr, Gavin
Publisher: name: University of British Columbia
Year: 2010

description: Bioassay-guided fractionation of the marine sponge Spongia irregularis led to the isolation of a new sulfated sesterterpenoid, irregularasulfate (2.16), along with two known sulfated sesterterpenoids, halisulfate 7 (2.14) and hipposulfate C (2.15). All three compounds (2.14-2.16) inhibit the related phosphatases calcineurin, PP1 and PP2A. The analogue 2.23 was synthesized and showed similar phosphatase inhibitory activity to the natural products. One new bafilomycin analogue, bafilomycin F (3.2), along with three known bafilomycin analogues, bafilomycin A1 (3.1), bafilomycin B1 (3.3) and bafilomycin D (3.4), were isolated from a marine-derived bacterium identified as Streptomyces sp. All four compounds (3.1-3.4) are extremely potent inhibitors of autophagy. Indoleamine 2,3-dioxygenase (IDO) is a relatively new and promising cancer drug target. Synthetic analogues of exiguamine A, the most potent IDO inhibitor reported to date, were prepared and evaluated for their ability to inhibit IDO in vitro and in vivo. The most potent of these analogues (4.32, 4.38, 4.39, 4.43 and 4.52) inhibit IDO in vitro with potency comparable to exiguamine A. A new exiguamine analogue, exiguamine C (5.2), was isolated from the crude extract of Neopetrosia exigua. Exiguamine B (5.1) was also isolated from this crude extract in order to confirm the structure, and the relative configuration was determined with the aid of synthetic exiguamine B. Bioassay-guided fractionation of the marine fungus Plectosphaerella cucumerina led to the isolation of three new alkaloids, plectosphaeroic acids A-C (6.1-6.3). All three compounds inhibit IDO with approximately the same potency, while the related compound T988 A was completely inactive. Cinnabarinic acid was synthesized in order to aid with the structure elucidation of plectosphaeroic acids A-C. Cinnabarinic acid and analogues were also active against IDO and represent a new pharmacophore for IDO inhibition. The depsipeptides turnagainolide A (7.3) and turnagainolide B (7.4) were isolated from Bacillus sp. Both of these compounds activate the enzyme SHIP1 in vitro. Total syntheses of turnagainolides A and B were accomplished using solid-phase peptide synthesis, and comparison of the synthetic material with the natural products confirmed their structures. Two novel compounds, the peptide 8.1 and the carotenoid 8.7, were isolated from two unidentified marine sponges. The structure of 8.1 was confirmed by a total synthesis using solid-phase peptide synthesis. Analogues of 8.1 were also prepared and showed moderate cytotoxicty against T98G cancer cells.
Os meios publicitários: perceção dos Consumidores e consequência da exposição à Publicidade
Creators: name: Cardoso, Paulo Ribeiro
name: Fonseca, Teresa Cerquinho Da
Publisher: name: SOPCOM: Associação Portuguesa de Ciências da Comunicação
Year: 2013

description: As últimas duas décadas trouxeram ao panorama dos meios publicitários novos cenários e novas possibilidades na veiculação das mensagens. A comunicação online representa, hoje, um espaço incontornável na comunicação de marketing oferecendo múltiplos formatos e soluções. Porém, e apesar do entusiasmo em torno da comunicação online, os meios tradicionais de difusão mantêm, de algum modo, o seu papel na publicidade atual. Neste cenário, a presente investigação propõe-se analisar a perceção dos consumidores portugueses face à publicidade difundida em cada um dos meios publicitários ditos tradicionais – televisão, rádio, imprensa e outdoor - e face ao meio internet. Utilizando como abordagem metodológica o inquérito por questionário, foram auscultados cerca de duzentos consumidores portugueses abrangendo diversas faixas etárias e vários municípios. Em concreto procurou-se entender o papel de cada um dos meios na transmissão de “informação” e de “entretenimento”, mas também na provocação de “irritação” junto do recetor. Foi ainda avaliada a “afinidade” dos consumidores pelos diversos meios assim como a capacidade de cada um deles desencadear um comportamento de compra. Após uma revisão da literatura que ilustra a investigação já desenvolvida sobre este tema, é apresentado o método utilizado no estudo empírico seguido da análise dos resultados obtidos. Por fim, são apresentadas as principais conclusões, as implicações para os profissionais do marketing e da comunicação, assim como sugestões para futuras investigações.
description: SOPCOM: Associação Portuguesa de Ciências da Comunicação, 2013: 8º SOPCOM: "Comunicação Global, Cultura e Tecnologia"
title: Aufbau eines Nationalen Surveillance-Systems zum Diabetes mellitus in Deutschland
Creators: name: Gabrys, Lars
name: Heidemann, Christin
name: Du, Yong
name: Kamtsiuris, Panagiotis
name: Ziese, Thomas
name: Scheidt-Nave, Christa
Publisher: name: German Medical Science GMS Publishing House
Year: 2016
Subjects: subject: Quality and performance indicators of health care
subject: Populations in transition
subject: Cardiovascular and metabolic disease
subject: 610 Medical sciences; Medicine

description: Hintergrund: Epidemiologische Daten zeigen einen signifikanten Anstieg eines ärztlich diagnostizierten Diabetes bei Erwachsenen über die letzten Dekaden [ref:1]. In jüngeren Geburtskohorten wird zudem ein säkularer Trend mit steigender Inzidenz des Typ-1-Diabetes beobachtet,[zum vollständigen Text gelangen Sie über die oben angegebene URL]
description: HEC 2016: Health – Exploring Complexity; Joint Conference of GMDS, DGEpi, IEA-EEF, EFMI
A Publicidade contemporânea e o desafio de se comunicar com novos perfis de Consumidor
Creators: name: Filho, Haroldo Silva Capote
name: Fort, Mônica Cristine
Publisher: name: SOPCOM: Associação Portuguesa de Ciências da Comunicação
Year: 2013

description: Experimentar coisas novas, mas estar preso às tradições. O ser humano vive essa contradição. A comunicação publicitária explora as necessidades humanas transformando-as em desejos por produtos e serviços. O artigo pretende analisar peças publicitárias audiovisuais de automóveis de 2008 a 2012, no Brasil. No período, políticas de crédito voltadas às classes emergentes estimularam o consumo. A aquisição de bens duráveis, como o automóvel, gerou um desafio aos publicitários brasileiros. Observa-se a construção de um discurso voltado a um público-alvo tradicional, aquele historicamente ativo, mas há, também, agora, a chamada nova classe média brasileira, que não possuía carro próprio e que pela primeira vez tem a possibilidade de ingressar na sociedade de consumo adquirindo este e outros bens duráveis. O sonho improvável de consumo virou objeto de desejo – a curto prazo. Jingles, slogans, interatividade, ousadia e criatividade são necessários para atingir o público. Além da análise de conteúdo, o texto visa discutir as estratégias de propagação das campanhas, uma vez que as tecnologias democratizam e favorecem a comunicação mais personalizada, não necessariamente apresentada nas chamadas mídias tradicionais. O audiovisual é voltado à TV aberta, mas também é veiculado na web, nas redes sociais, em outros gadgets. De acordo com o autor brasileiro Rafael Sampaio, a Fiat foi a montadora que obteve o maior destaque na comunicação de automóveis na primeira década dos anos 2000, a empresa está há mais de 40 anos no país. Mas, no Brasil, outras montadoras se instalaram a partir dos anos 90 e apresentaram comunicação mais agressiva. Alguns casos, como a campanha dos pôneis malditos para o automóvel Frontier, da Nissan, em 2011, tiveram primeiro a exibição na internet e depois de já bastante conhecido e discutido nas redes sociais, foram apresentados na TV. O tema pôneis malditos, inclusive, foi reaproveitado e reeditado pela marca em outras campanhas. O consumidor está mudando. Está se tornando mais sensível, seletivo, desconfiado. Há maior concorrência, maiores possibilidades de acesso à informação. Maior capacidade de interação e de reação quando sente-se enganado. Por isso, conhecer o público e antever suas expectativas sabendo apresentar o produto de forma a atender as necessidades e os desejos desse consumidor são os objetivos dos comunicadores do presente.
description: SOPCOM: Associação Portuguesa de Ciências da Comunicação, 2013: 8º SOPCOM: "Comunicação Global, Cultura e Tecnologia"
title: Verkehrslärm und Brustkrebsrisiko – Ergebnisse der sekundärdatenbasierten NORAH-Fallkontrollstudie
Creators: name: Hegewald, Janice
name: Wagner, Mandy
name: Schubert, Melanie
name: Dröge, Patrik
name: Prote, Ursel
name: Swart, Enno
name: Zeeb, Hajo
name: Seidler, Andreas
Publisher: name: German Medical Science GMS Publishing House
Year: 2016
Subjects: subject: Environmental epidemiology
subject: 610 Medical sciences; Medicine

description: Hintergrund: Mehrere Studien finden einen Zusammenhang zwischen Nachtschicht-Arbeit und dem Brustkrebsrisiko, auch wenn die derzeitige Evidenz insgesamt uneinheitlich ist. Dieser Zusammenhang könnte sich mit einer Senkung der Melatonin-Plasmakonzentration durch die nächtliche Lichtexposition[zum vollständigen Text gelangen Sie über die oben angegebene URL]
description: HEC 2016: Health – Exploring Complexity; Joint Conference of GMDS, DGEpi, IEA-EEF, EFMI
Magnetic buoyancy instabilities in the presence of magnetic flux pumping at the base of the solar convection zone
Creators: name: Barker, Adrian J.
name: Silvers, Lara J.
name: Proctor, Michael R. E.
name: Weiss, Nigel O.
Publisher: name: arXiv
Year: 2012
Subjects: subject: Solar and Stellar Astrophysics (astro-ph.SR)
subject: Fluid Dynamics (physics.flu-dyn)
subject: FOS: Physical sciences

description: We perform idealised numerical simulations of magnetic buoyancy instabilities in a model of the solar tachocline. We introduce a simplified model of magnetic flux pumping in an upper layer (the convection zone), and study the effects of its inclusion on the evolution of buoyancy instabilities in a lower layer (the radiative interior). We study its effects on the instability of both a preconceived magnetic slab and of a shear-generated magnetic layer. In the former, we find that in the regime in which the downward pumping velocity is comparable with the Alfven speed of the magnetic layer, flux pumping is able to hold back the bulk of the magnetic field, with only small pockets of strong field able to rise into the upper layer. In simulations in which the magnetic layer is generated by shear, we find that the shear velocity is not necessarily required to exceed that of the pumping (therefore the kinetic energy of the shear is not required to exceed that of the overlying convection), for strong localised pockets of magnetic field to be produced which can rise into the upper layer. This is because magnetic flux pumping acts to store the field below the interface, allowing it to be amplified both by the shear, and by vortical fluid motions, until pockets of field can achieve sufficient strength to rise into the upper layer. In addition, we find that the interface between the two layers is a natural location for the production of strong vertical gradients in the magnetic field. If these gradients are sufficiently strong to allow the development of magnetic buoyancy instabilities, strong shear is not necessarily required to drive them (c.f. previous work by Vasil & Brummell). We find that the addition of magnetic flux pumping appears to be able to assist shear-driven magnetic buoyancy in producing strong flux concentrations that can rise into the convection zone from the radiative interior.
description: 15 pages, 11 figures, 2 tables, accepted for publication in MNRAS, abstract shortened
Network models for pulsatile flow in open or porous perivascular spaces
Creators: name: Gjerde, Ingeborg
name: Rognes, Marie E.
name: Wohlmuth, Barbara
Publisher: name: Zenodo
Year: 2022

description: The flow of CerebroSpinal Fluid (CSF) through the brain has been proposed as a key mechanism facilitating metabolic waste removal. Understanding the nature of this flow might therefore shed light on the development of neurological diseases such as Alzheimer's disease. Experiments show that CSF travels preferentially through so-called perivascular spaces (PVSs). In this talk, we show how to develop suitable network models for this flow. We further discuss different discretization methods, and discuss how they extend to complex branching networks. Finally, we show that short wavelength, low frequency travelling vasomotion waves can introduce net flow in arterial trees.
title: Entwicklung der Mortalität durch Krankheiten des Atmungssystems, des Verdauungssystems und Diabetes bei Aussiedlern im Vergleich zur deutschen Gesamtbevölkerung
Creators: name: Kaucher, Simone
name: Leier, Valentina
name: Becher, Heiko
name: Winkler, Volker
Publisher: name: German Medical Science GMS Publishing House
Year: 2016
Subjects: subject: Migration
subject: 610 Medical sciences; Medicine

description: Hintergrund: Krankheiten des Atmungssystems und des Verdauungssystems sind nach Herz-Kreislauf- und Krebserkrankungen die häufigsten Todesursachen in Deutschland. Die Sterblichkeit an Diabetes mellitus erscheint dagegen niedrig, dennoch ist die Prävalenz in den letzten Jahren deutlich gestiegen[zum vollständigen Text gelangen Sie über die oben angegebene URL]
description: HEC 2016: Health – Exploring Complexity; Joint Conference of GMDS, DGEpi, IEA-EEF, EFMI
Timeline of the Tetragrammaton renderings in Greek
Creators: name: Vasileiadis, Pavlos D.
Publisher: name: Zenodo
Year: 2020
Subjects: Tetragrammaton
Τετραγράμματο
Παύλος Βασιλειάδης
Pavlos Vasileiadis

description: Greek title: Χρονογραμμή των αποδόσεων του Τετραγράμματου στα Ελληνικά Web page: https://www.timetoast.com/timelines/2423659
title: Erstellung einer Datenbasis zur Analyse von Darmkrebsinzidenz und -mortalität und der Teilnahme an Darmkrebsfrüherkennung auf Ebene der Landkreise in Deutschland
Creators: name: Lewin, Philip
name: Hübner, Joachim
name: Pritzkuleit, Ron
name: Eisemann, Nora
name: Katalinic, Alexander
Publisher: name: German Medical Science GMS Publishing House
Year: 2016
Subjects: subject: Big Data techniques for clinical registries
subject: Cancer
subject: 610 Medical sciences; Medicine

description: Hintergrund: In den letzten Jahren ist für Darmkrebs ein Rückgang der altersstandardisierten Inzidenz und Mortalität bei beiden Geschlechtern zu beobachten [ref:1]. Ein Zusammenhang mit der Einführung der Früherkennungskoloskopie wird diskutiert. Prinzipiell könnten[zum vollständigen Text gelangen Sie über die oben angegebene URL]
description: HEC 2016: Health – Exploring Complexity; Joint Conference of GMDS, DGEpi, IEA-EEF, EFMI
Electronic Green's functions in a T-shaped multi-quantum dot system
Creators: name: Tifrea, I.
name: Pal, G.
name: Crisan, M.
Publisher: name: arXiv
Year: 2011
Subjects: subject: Mesoscale and Nanoscale Physics (cond-mat.mes-hall)
subject: FOS: Physical sciences

description: We developed a set of equations to calculate the electronic Green's functions in a T-shaped multi-quantum dot system using the equation of motion method. We model the system using a generalized Anderson Hamiltonian which accounts for {\em finite} intradot on-site Coulomb interaction in all component dots as well as for the interdot electron tunneling between adjacent quantum dots. Our results are obtained within and beyond the Hartree-Fock approximation and provide a path to evaluate all the electronic correlations in the multi-quantum dot system in the Coulomb blockade regime. Both approximations provide information on the physical effects related to the finite intradot on-site Coulomb interaction. As a particular example for our generalized results, we considered the simplest T-shaped system consisting of two dots and proved that our approximation introduces important corrections in the detector and side dots Green's functions, and implicitly in the evaluation of the system's transport properties. The multi-quantum dot T-shaped setup may be of interest for the practical realization of qubit states in quantum dots systems.
description: 13 pages, 2 figures
ВЫЯВЛЕНИЕ ИСТИННО РЕЗИСТЕНТНОЙ ГИПЕРТЕНЗИИ И ЭФФЕКТИВНОСТЬ МНОГОКОМПОНЕНТНОЙ АНТИГИПЕРТЕНЗИВНОЙ ТЕРАПИИ
Creators: name: ХАМИДУЛЛАЕВА Г.А.
name: ТУРСУНОВА Н.Б.
name: АБДУЛЛАЕВА Г.Ж.
name: МАШАРИПОВ Ш.М.
name: ХАФИЗОВА Л.Ш.
name: ШУКУРОВА Д.Ю.
name: МАШХУРОВА З.Е.
Publisher: name: Трудный пациент
Year: 2019
Subjects: РЕЗИСТЕНТНАЯ АРТЕРИАЛЬНАЯ ГИПЕРТОНИЯ
МНОГОКОМПОНЕНТНАЯ АНТИГИПЕРТЕНЗИВНАЯ ТЕРАПИЯ
ЦЕНТРАЛЬНОЕ АРТЕРИАЛЬНОЕ ДАВЛЕНИЕ
СКОРОСТЬ ПУЛЬСОВОЙ ВОЛНЫ
RESISTANT ARTERIAL HYPERTENSION
MULTICOMPONENT ANTIHYPERTENSIVE THERAPY
CENTRAL BLOOD PRESSURE
PULSE WAVE VELOCITY

description: Цель: выявление больных истинной резистентной артериальной гипертензией (АГ) и оценка клинической эффективности многокомпонентной антигипертензивной терапии. Материал и методы. В исследование включены 146 больных эссенциальной гипертонией с II-III степенью АГ в среднем возрасте 56,07±10,1 лет, мужского (n=78) и женского (n=68) пола, резистентных предыдущей комбинированной антигипертензивной терапии (АГТ). Для выявления истинно резистентной АГ пациентам назначалась 3-компонентная полнодозовая АГТ: блокатор РААС (периндоприл или валсартан) + амлодипин + индапамид в течение 3 мес. Измерялось офисное артериального давления (АД), проводилось суточное мониторирование АД, на аппарате SPHYGMOCOR определяли центральное АД на аорте и скорость пульсовой волны (СПВ). Больным, не достигшим целевого уровня АД, добавляли 4-й препарат: при ЧСС<80 уд/мин спиронолактон, ЧСС>80 уд/мин небиволол. Наблюдение больных резистентной АГ продолжалось еще 3 мес. Результаты. На фоне полнодозовой тройной комбинации 86,3% больных достигли целевого уровня АГ, 13,7% больных характеризовались резистентной АГ, суточные дозы периндоприла/валсартана и амлодипина в этой группе были достоверно выше. Резистентная АГ ассоциировалась с высоким уровнем офисного, внеофисного и центрального систолического и пульсового АД, СПВ. Дальнейшее добавление 4-го препарата небиволола или спиронолактона, показало возможность достижения целевого уровня офисного систолического АД в 95% случаях и диастолического АД в 100% случаях, нивелируя фактор риска ЧСС>80 уд/мин. Заключение. Резистентная АГ ассоциируется с высоким уровнем систолического, пульсового АД и СПВ. Добавление спиронолактона или небиволола в качестве 4-го препарата в зависимости от ЧСС, позволяет достичь целевое систолическое АД в 95% случаях и диастолическое АД в 100% случаях у больных с истинно резистентной АГ.
title: Inzidenz von Zweitmalignomen in Sachsen im Zeitraum von 2011 bis 2013
Creators: name: Schoffer, Olaf
name: Seifert, Ulrike
name: Schweigler, Dirk
name: Klug, Stefanie
Publisher: name: German Medical Science GMS Publishing House
Year: 2016
Subjects: subject: Cancer
subject: 610 Medical sciences; Medicine

description: Hintergrund: Fortschritte in der Früherkennung und Therapie von Krebserkrankungen können zu einer Verbesserung des Überlebens führen. Eine negative Folge dieser Entwicklung kann unter anderem die vermehrte Entstehung von Zweitmalignomen sein. In der vorliegenden Analyse sollen Zweitmalignome[zum vollständigen Text gelangen Sie über die oben angegebene URL]
description: HEC 2016: Health – Exploring Complexity; Joint Conference of GMDS, DGEpi, IEA-EEF, EFMI
ТРОМБОЭМБОЛИЧЕСКИЕ ОСЛОЖНЕНИЯ ИНФЕКЦИОННОГО ЭНДОКАРДИТА
Creators: name: ШПУНТОВ М.Г.
name: ДАНИЛОВ А.И.
name: СКРИПЧЕНКО К.С.
Publisher: name: Трудный пациент
Year: 2019
Subjects: ИНФЕКЦИОННЫЙ ЭНДОКАРДИТ
ТРОМБОЭМБОЛИЧЕСКИЕ ОСЛОЖНЕНИЯ
АНТИМИКРОБНАЯ ТЕРАПИЯ
INFECTIVE ENDOCARDITIS
THROMBOEMBOLIC COMPLICATIONS
ANTIMICROBIAL THERAPY

description: Среди тромбоэмболических осложнений инфекционного эндокардита наиболее часто отмечается ишемическое поражение головного мозга вследствие развития тромбоэмболии церебральных сосудов. Риск тромбоэмболических осложнений наиболее высок в первые 2 нед развития заболевания и ассоциирован с размерами и подвижностью вегетаций, наличием в анамнезе эпизода тромбоэмболии, а также видом этиологически значимого микроорганизма.
Properties of the intracluster medium of Abell 3667 observed with Suzaku XIS
Creators: name: Akamatsu, H.
name: de Plaa, J.
name: Kaastra, J.
name: Ishisaki, Y.
name: Ohashi, T.
name: Kawaharada, M.
name: Nakazawa, K.
Publisher: name: arXiv
Year: 2011
Subjects: subject: Cosmology and Nongalactic Astrophysics (astro-ph.CO)
subject: FOS: Physical sciences

description: We observed the northwest region of the cluster of galaxies A3667 with the Suzaku XIS instrument. The temperature and surface brightness of the intracluster medium were measured up to the virial radius (r200-2.3 Mpc). The radial temperature profile is flatter than the average profile for other clusters until the radius reaches the northwest radio relic. The temperature drops sharply from 5 keV to about 2 keV at the northwest radio relic region. The sharp changes of the temperature can be interpreted as a shock with a Mach number of about 2.5. The entropy slope becomes flatter in the outer region and negative around the radio relic region. In this region, the relaxation timescale of electron-ion Coulomb collisions is longer than the time elapsed after the shock heating and the plasma may be out of equilibrium. Using differential emission measure (DEM) models, we also confirm the multi-temperature structure around the radio relic region, characterized by two peaks at 1 keV and 4 keV. These features suggest that the gas is heated by a shock propagating from the center to outer region.
title: Erfassungsgrad im Krebsregister Baden-Württemberg
Creators: name: Hermann, Silke
name: Friedrich, Susanne
name: Bezold, Kathrin
name: Arndt, Volker
Publisher: name: German Medical Science GMS Publishing House
Year: 2016
Subjects: subject: Cancer
subject: 610 Medical sciences; Medicine

description: Einleitung: Seit Oktober 2011 sind in Baden-Württemberg flächendeckend alle Ärzte und Zahnärzte verpflichtet Krebsneuerkrankungen an das Krebsregister Baden-Württemberg (KRBW) zu melden. Dabei sind zwei Qualitätsmerkmale zu beachten: 1.) eine vollzählige Erfassung [zum vollständigen Text gelangen Sie über die oben angegebene URL]
description: HEC 2016: Health – Exploring Complexity; Joint Conference of GMDS, DGEpi, IEA-EEF, EFMI
ЭТИОПАТОГЕНЕТИЧЕСКИЕ И ТЕРАПЕВТИЧЕСКИЕ АСПЕКТЫ ЦЕРЕБРАЛЬНОЙ МИКРОАНГИОПАТИИ
Creators: name: АМЕЛИНА И.П.
name: РОМАНЕНКО А.В.
name: СОЛОВЬЕВА Э.Ю.
Publisher: name: Трудный пациент
Year: 2019
Subjects: ЦЕРЕБРАЛЬНАЯ МИКРОАНГИОПАТИЯ
КОМОРБИДНОСТЬ
САХАРНЫЙ ДИАБЕТ
ЭНДОТЕЛИАЛЬНАЯ ДИСФУНКЦИЯ
ВОСПАЛЕНИЕ
ОКИСЛИТЕЛЬНЫЙ СТРЕСС
ДИПИРИДАМОЛ
CEREBRAL MICROANGIOPATHY
COMORBIDITY
DIABETES MELLITUS
ENDOTHELIAL DYSFUNCTION
INFLAMMATION
OXIDATIVE STRESS
DIPYRIDAMOLE

description: Статья посвящена церебральной болезни малых сосудов (ЦБМС) в контексте одного из наиболее распространенных патологических процессов, играющих важную роль в развитии как острых, так и хронических форм нарушения мозгового кровообращения. В то же время это системное расстройство, при котором страдают различные органы. Подчеркивается, что основными этиопатогенетическими факторами поражения сосудов мелкого калибра являются эндотелиальная дисфункция, системное воспаление и окислительный стресс. Так, ввиду тонких механизмов повреждения тканей метаболически-ангиогенного характера при развитии микроангиопатии, а также тесной ее связи с коморбидными патологическими состояниями, ЦБМС становится ключевой при развитии сахарного диабета (СД). Именно проблема разрушения взаимодействия вышеописанных механизмов является основополагающей задачей в лечении данной группы больных. Медикаментозная терапия у таких пациентов должна быть этапной для предотвращения полипрагмазии и в то же время комплексной. На основании обзора литературы препарат дипиридамол, обладающий плейотропными эффектами, может рассматриваться как одно из патогенетически обоснованных средств в комплексной медикаментозной коррекции при лечении церебральной микроангиопатии.
title: Gemeldete Therapien bei Brustkrebs im Krebsregister Baden-Württemberg (KRBW)
Creators: name: Friedrich, Susanne
name: Hermann, Silke
name: Arndt, Volker
Publisher: name: German Medical Science GMS Publishing House
Year: 2016
Subjects: subject: Cancer
subject: 610 Medical sciences; Medicine

description: Einleitung: Brustkrebserkrankungen stellen in Baden-Württemberg, wie in Deutschland, die häufigste Krebserkrankung und Krebstodesursache bei Frauen dar. Diese Auswertungen sollen eine Übersicht zur Behandlung von Brustkrebserkrankungen in Baden-Württemberg darstellen.      Methode:[zum vollständigen Text gelangen Sie über die oben angegebene URL]
description: HEC 2016: Health – Exploring Complexity; Joint Conference of GMDS, DGEpi, IEA-EEF, EFMI
title: Unterscheiden sich Teilnehmerinnen und Nichtteilnehmerinnen einer populationsbasierten Kohortenstudie zur Früherkennung des Zervixkarzinoms?
Creators: name: Seifert, Ulrike
name: Schriefer, Dirk
name: Radde, Kathrin
name: Bussas, Ulrike
name: Blettner, Maria
name: Klug, Stefanie
Publisher: name: German Medical Science GMS Publishing House
Year: 2016
Subjects: subject: Cancer
subject: 610 Medical sciences; Medicine

description: Hintergrund: Eine hohe Responserate ist essentiell für eine erfolgreiche Durchführung von epidemiologischen Studien. In der MARZY-Studie, einer Kohortenstudie zur Früherkennung des Zervixkarzinoms, wurde unter anderem die Teilnahme an der Krebsfrüherkennung untersucht. Ziel dieser[zum vollständigen Text gelangen Sie über die oben angegebene URL]
description: HEC 2016: Health – Exploring Complexity; Joint Conference of GMDS, DGEpi, IEA-EEF, EFMI
ВЕДЕНИЕ БОЛЬНОГО САХАРНЫМ ДИАБЕТОМ, ПЕРЕНЕСШЕГО ИШЕМИЧЕСКИЙ ИНСУЛЬТ
Creators: name: ОСМАЕВА З.Х.
name: КАМЧАТНОВ П.Р.
name: ЧУГУНОВ А.В.
name: ПЫШКИНА Л.И.
Publisher: name: Трудный пациент
Year: 2019
Subjects: САХАРНЫЙ ДИАБЕТ
ИШЕМИЧЕСКИЙ ИНСУЛЬТ
ВЕГЕТАТИВНАЯ ПОЛИНЕЙРОПАТИЯ
АЛЬФА-ЛИПОЕВАЯ КИСЛОТА
БЕРЛИТИОН
ДИПИРИДАМОЛ
КУРАНТИЛ
ЛЕЧЕНИЕ

description: Ишемический инсульт (ИИ) одна из основных причин наступления летального исхода и стойкой инвалидизации. Сахарный диабет (СД) 2 типа важный фактор риска развития ИИ различных патогенетических подтипов. Нарушения углеводного обмена оказывают существенное влияние на течение постинсультного периода, повышая риск повторных тромботических событий, приводя к нарушению ауторегуляции мозгового кровообращения, развитию локальных трофических нарушений. В статье рассматриваются вопросы вторичной профилактики ИИ у больных СД 2 типа с применением двойной антиагрегантной терапии, включающей дипиридамол (Курантил). Подчеркивается необходимость проведения адекватной терапии по поводу диабетической вегетативной полинейропатии, в частности, назначение препаратов альфа-липоевой кислоты (Берлитион).
РЕДКИЙ СЛУЧАЙ ОСТРОЙ ГИПЕРГЛИКЕМИЧЕСКОЙ НЕКЕТОАЦИДОТИЧЕСКОЙ ГЕМИХОРЕИ-ГЕМИБАЛЛИЗМА
Creators: name: РУИНА Е.А.
name: ПАРШИНА Е.В.
name: СМИРНОВ А.А.
name: СИКИРИЦКАЯ Е.В.
name: КУДРЯВЦЕВ Т.М.
Publisher: name: Трудный пациент
Year: 2019
Subjects: СИНДРОМ ГИПЕРГЛИКЕМИЧЕСКОЙ НЕКЕТОТИЧЕСКОЙ ГЕМИХОРЕИ-ГЕМИБАЛЛИЗМА
САХАРНЫЙ ДИАБЕТ
МАГНИТНО-РЕЗОНАНСНАЯ ТОМОГРАФИЯ
NONKETOTIC HYPERGLYCEMIAINDUCED HEMICHOREA-HEMIBALLISM SYNDROME
DIABETES MELLITUS
MAGNETIC RESONANCE IMAGING

description: Введение: синдром остро возникшего гемигиперкинеза вызывает значительные трудности в установлении его этиологии. Одной из редких причин гемигиперкинеза может служить гипергликемия. Известны случаи гемихорреи-гемибаллизма, как в рамках осложнения уже существующего сахарного диабета, так и при его дебюте. В статье обсуждаются вопросы этиологии, патогенеза, клинической и МРТ диагностики синдрома гипергликемической некетотической гемихорреи-гемибаллизма, приводится описание собственного наблюдения.
Femtosecond phase-resolved microscopy of plasmon dynamics in individual gold nanospheres
Creators: name: Masia, Francesco
name: Langbein, Wolfgang
name: Borri, Paola
Publisher: name: arXiv
Year: 2012
Subjects: subject: Mesoscale and Nanoscale Physics (cond-mat.mes-hall)
subject: FOS: Physical sciences

description: The selective optical detection of individual metallic nanoparticles (NPs) with high spatial and temporal resolution is a challenging endeavour, yet is key to the understanding of their optical response and their exploitation in applications from miniaturised optoelectronics and sensors to medical diagnostics and therapeutics. However, only few reports on ultrafast pump-probe spectroscopy on single small metallic NPs are available to date. Here, we demonstrate a novel phase-sensitive four-wave mixing (FWM) microscopy in heterodyne detection to resolve for the first time the ultrafast changes of real and imaginary part of the dielectric function of single small (<40nm) spherical gold NPs. The results are quantitatively described via the transient electron temperature and density in gold considering both intraband and interband transitions at the surface plasmon resonance. This novel microscopy technique enables background-free detection of the complex susceptibility change even in highly scattering environments and can be readily applied to any metal nanostructure.