title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ñ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸ÐµÐ¼ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development and Promotion of an E-commerce Website Using Digital Marketing Tools
Creators: name: ÐÐ¸ÐºÑÐ·Ð°, ÐÐ¸ÑÐ¸Ð»Ð»
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ°
ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð°Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ñ
Ð²ÐµÐ±-ÑÑÐµÐ¹Ð¼Ð²Ð¾ÑÐº
Ð¼ÐµÑÑÐ¸ÐºÐ¸
Ð±Ð°Ð·Ñ Ð´Ð°Ð½Ð½ÑÑ
Ð¾Ð±ÑÐµÐºÑÐ½Ð¾-Ð¾ÑÐ¸ÐµÐ½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ðµ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
UML
development
e-commerce
web framework
metrics
databases
object-oriented programming

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐ»Ð¾ÑÑ Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ Ð°ÑÐ¿ÐµÐºÑÐ¾Ð² Ð¾Ð±ÑÐµÐºÑÐ½Ð¾-Ð¾ÑÐ¸ÐµÐ½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ñ Ð¿Ð¾ÑÐ»ÐµÐ´ÑÑÑÐµÐ¹ Ð¿Ð¾Ð´Ð´ÐµÑÐ¶ÐºÐ¾Ð¹ Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸ÐµÐ¼, Ð¾ÑÐµÐ½ÐºÐ° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ°Ð¹ÑÐ°. ÐÐ°Ð´Ð°ÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ: 1. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð°ÑÐ¿ÐµÐºÑÐ¾Ð² Ð¾Ð±ÑÐµÐºÑÐ½Ð¾-Ð¾ÑÐ¸ÐµÐ½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ. 2. ÐÐ½Ð°Ð»Ð¸Ð· ÑÑÑÐµÑÑÐ²ÑÑÑÐµÐ¹ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¸Ð½ÑÑÐ°ÑÑÑÑÐºÑÑÑÑ. 3. ÐÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð² Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐµÐºÑÑÐ¸Ñ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð². 4. Ð¤Ð¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÑ Ð¸ ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ñ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ðº ÑÐ°Ð·ÑÐ°Ð±Ð°ÑÑÐ²Ð°ÐµÐ¼Ð¾Ð¼Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÑ. 5. ÐÐ½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ° Ð½ÐµÑÑÐµÐ¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð². 6. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð¸Ð·Ð°Ð¹Ð½-Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°. 7. Ð¤Ð¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÑÐ¸ÑÐµÐºÑÑÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ. 8. ÐÐ°Ð¿ÑÑÐº Ð¿ÑÐ¾Ð´ÑÐºÑÐ° Ð¸ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð¾ÑÑÐ»ÐµÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«Ð¡ÐµÐ²ÐµÑÐ¡Ð½Ð°Ð±Â». ÐÐµÑÐ¾Ð´Ñ: ÑÐ±Ð¾Ñ Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´Ð°Ð½Ð½ÑÑ, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð½Ð° ÑÐ·ÑÐºÐµ Python â Django Web Framework, UML-Ð´Ð¸Ð°Ð³ÑÐ°Ð¼Ð¼Ñ. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: - Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð¼Ð¾Ð¼ÐµÐ½Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ; - ÑÐ¼Ð¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ñ 2 Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ Ð¿ÑÐ¾ÑÐµÑÑÐ° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸ÑÑ Â«AS ISÂ» Ð¸ Â«TO BEÂ», Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð° Ð¼Ð¾Ð´ÐµÐ»Ñ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½Ð¾Ð³Ð¾ IT-ÑÐµÑÐµÐ½Ð¸Ñ, Ð²ÐºÐ»ÑÑÐ°ÑÑÐµÐµ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½; - Ð²ÑÐ±ÑÐ°Ð½Ñ ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²ÑÑÑÐ¸Ðµ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸ÑÐ¼ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸; - ÑÐµÐ°Ð»Ð¸Ð·Ð¾Ð²Ð°Ð½Ñ ÑÐµÑÐ²ÐµÑÐ½Ð°Ñ Ð¸ ÐºÐ»Ð¸ÐµÐ½ÑÑÐºÐ°Ñ ÑÐ°ÑÑÐ¸ Ð²ÐµÐ±-Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ; - Ð¿Ð¾Ð´ÐºÐ»ÑÑÐµÐ½Ñ Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°Ð½Ð¸Ñ ÑÑÐµÑÑÐ¸ÐºÐ¾Ð² Ð¼ÐµÑÑÐ¸ÐºÐ¸. ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÑÐµÑÑÑ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½Ð¾ Ð²ÑÑÐ¾ÐºÐ¸Ð¼ Ð¿Ð¾ÐºÐ°Ð·Ð°Ð½Ð¸ÑÐ¼ Ð¿ÑÐ¸ÑÐ¾ÑÑÐ° ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð², Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸ÐµÐ¼ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² Ð·Ð° ÑÑÐµÑ ÑÐ°Ð±Ð¾ÑÑ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°. ÐÑÐ²Ð¾Ð´Ñ. ÐÐ°Ð´Ð°ÑÐ¸ ÐÐÐ  ÑÐµÑÐµÐ½Ñ, ÑÐµÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° Ð¾Ð±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð².
description: The purpose of the work was to study the aspects of object-oriented programming, develop an e-commerce website with subsequent support and promotion, and evaluate the economic efficiency of the website. Tasks of the work: 1. Study the aspects of object-oriented programming. 2. Analysis of the existing technological and information infrastructure. 3. Identification of company issues of the organizationâs current business processes. 4. Formulation of functional and technical requirements for the product. 5. Analysis of the market for petroleum products. 6. Development of a design project for the e-commerce website. 7. Establishment of the target architecture of the enterprise. 8. Launching the product and implementations efficiency tracking tools. Work is performed on the basis of the trading company LLC SeverSnab. Methods: data collection and analysis, development using Python â Django Web Framework, UML diagrams. Main results of the work: - an analysis of the companys activities at the time of the study was carried out; - 2 main processes of the company in the states "AS IS" and "TO BE" were modeled, a model for the implementation of the comprehensive IT solution, including an e-commerce website; - selected appropriate development tools based on the requirements; - implemented the back-end and front-end components of the web application; - integrated and analyzed the metrics counter readings. The practical significance of the work is determined by the potential increase in customer growth and improved efficiency of business processes through the operation of the e-commerce website. Conclusions. The tasks of the GQP have been solved, the goal has been achieved, the scope of application of the results has been determined.