title: Ð¡Ð¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÐµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð² ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð¤ÐµÐ´ÐµÑÐ°ÑÐ¸Ð¸ ÐºÐ¾Ð½Ð½Ð¾Ð³Ð¾ ÑÐ¿Ð¾ÑÑÐ° Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¹ Ð²ÑÑÑÐ°Ð²ÐºÐ¸ Â«ÐÐ¿Ð¿Ð¾ÑÑÐµÑÐ°Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Special events in communications mix of Equestrian Federation of Saint-Petersburg (on the example of the International Exhibition âHipposphereâ)
Creators: name: ÐÐ°ÑÐ¾Ð²Ð°, Ð­Ð²ÐµÐ»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÐºÐ¾Ð½Ð½ÑÐ¹ ÑÐ¿Ð¾ÑÑ
ÐºÐ¾Ð½Ð½Ð°Ñ Ð²ÑÑÑÐ°Ð²ÐºÐ° "ÐÐ¿Ð¿Ð¾ÑÑÐµÑÐ°"
Ð¤ÐµÐ´ÐµÑÐ°ÑÐ¸Ñ ÐºÐ¾Ð½Ð½Ð¾Ð³Ð¾ ÑÐ¿Ð¾ÑÑÐ° Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°
Ð¿Ð¾Ð¿ÑÐ»ÑÑÐ¸Ð·Ð°ÑÐ¸Ñ ÐºÐ¾Ð½Ð½Ð¾Ð³Ð¾ ÑÐ¿Ð¾ÑÑÐ°
equestrianism
equestrian exhibition "Hipposphere"
equestrian federation of Saint-Petersburg
popularization of equestrianism

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description: The given work is devoted to the development of communications mix of the Equestrian Federation of Saint-Petersburg based on the research of applying event marketing possibilities to equestrianism. The aim of this work is to project special events at the International Equestrian exhibition âHipposphereâ. The aim re-quires to conduct the investigation of event marketing as a promotional tool of sports events, the investigation of the Equestrian Federation of Saint-Petersburgâs activity, as well as develop recommendations regarding modification of the exhibitionâs 2021 program.
 As a result, to diversify the exhibitionâs program, the author proposed to conduct a lottery from the Equestrian Federation of Saint-Petersburg and external sponsor, promotional project âTwo capitals cupâ, invite equestrian bloggers as special guests and launch startups, devoted to equestrianism. Nothing similar to this was previously organized on any of the Russian equestrian exhibitions. Participation in the lottery will introduce people to showjumping and make them feel a part of the equestrian society. The âTwo capitals cupâ will demonstrate the development of pony sport in the country and its status due to the scale and the venue. The bloggersâ presence on the exhibition will indicate that the equestrian industry progresses and exists as a distinct part of blogging on the Internet, where-as equestrian startups will contribute to the equestrian economic sector development.