title: ÐÐ¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ñ ÑÑÑÐ¸ÑÑÑÐºÐ¾-ÑÐµÐºÑÐµÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ ÐºÐ»Ð°ÑÑÐµÑÐ° Â«Ð¡ÐµÐ²ÐµÑÐ½Ð°Ñ Ð¼Ð¾Ð·Ð°Ð¸ÐºÐ°Â» ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ° ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Optimization of the tourist and recreational cluster "Northern mosaic" as a tool for the development of domestic tourism
Creators: name: Ð¡Ð¼Ð¸ÑÐ½Ð¾Ð²Ð°, Ð¡Ð²ÐµÑÐ»Ð°Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÐºÐ»Ð°ÑÑÐµÑ
ÑÑÑÐ¸ÑÑÑÐºÐ¾-ÑÐµÐºÑÐµÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ ÐºÐ»Ð°ÑÑÐµÑ
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ
Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ
cluster
tourist and recreational cluster
development strategy
optimization of development strategy

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð° Ð½Ð° ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ³Ð¾ Ð¸ Ð²ÑÐµÐ·Ð´Ð½Ð¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð° Ð½Ð° ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸Ð¸ Ð Ð¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¹ Ð¤ÐµÐ´ÐµÑÐ°ÑÐ¸Ð¸ Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ ÐºÐ»Ð°ÑÑÐµÑÐ½Ð¾Ð³Ð¾ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð° Ñ ÑÑÐµÑÐ¾Ð¼ Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÑÑÐ¸ÑÑÑÐºÐ¾-ÑÐµÐºÑÐµÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ ÐºÐ»Ð°ÑÑÐµÑÐ°. Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ ÐºÐ»Ð°ÑÑÐµÑÐ½Ð¾Ð³Ð¾ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð° Ð² ÑÑÐµÑÐµ ÑÑÑÐ¸Ð·Ð¼Ð°. 2. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ Ð¢Ð Ð. 3. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð¢Ð Ð Â«Ð¡ÐµÐ²ÐµÑÐ½Ð°Ñ Ð¼Ð¾Ð·Ð°Ð¸ÐºÐ°Â». 4. ÐÐ½Ð°Ð»Ð¸Ð· ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¢Ð Ð Â«Ð¡ÐµÐ²ÐµÑÐ½Ð°Ñ Ð¼Ð¾Ð·Ð°Ð¸ÐºÐ°Â». 5. ÐÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¸ÑÐ¸Ð½ Ð½Ðµ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¿Ð¾ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð¢Ð Ð Â«Ð¡ÐµÐ²ÐµÑÐ½Ð°Ñ Ð¼Ð¾Ð·Ð°Ð¸ÐºÐ°Â». 6. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¢Ð Ð Â«Ð¡ÐµÐ²ÐµÑÐ½Ð°Ñ Ð¼Ð¾Ð·Ð°Ð¸ÐºÐ°Â». ÐÐ½Ð°ÐºÐ¾Ð¼ÑÑÐ²Ð¾ Ñ Ð¢Ð Ð Â«Ð¡ÐµÐ²ÐµÑÐ½Ð°Ñ Ð¼Ð¾Ð·Ð°Ð¸ÐºÐ°Â» Ð±ÑÐ»Ð¾ Ð¾ÑÑÑÐµÑÑÐ²Ð»ÐµÐ½Ð¾ Ð² Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÐµÐ¶Ð¸Ð¼Ðµ. ÐÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÐÐ¾ÑÑÐ´Ð°ÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð Ð¡(Ð¯) Â«Ð Ð°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ³Ð¾ Ð¸ Ð²ÑÐµÐ·Ð´Ð½Ð¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð° Ð½Ð° ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸Ð¸ Ð ÐµÑÐ¿ÑÐ±Ð»Ð¸ÐºÐ¸ Ð¡Ð°ÑÐ° (Ð¯ÐºÑÑÐ¸Ñ) Ð½Ð° 2012-2019 Ð³Ð¾Ð´ÑÂ», Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ ÐºÐ»Ð°ÑÑÐµÑÐ°, Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¿ÑÐ¸ÑÐ¸Ð½Ñ Ð½Ðµ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¢Ð Ð Â«Ð¡ÐµÐ²ÐµÑÐ½Ð°Ñ Ð¼Ð¾Ð·Ð°Ð¸ÐºÐ°Â». Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð¼ ÑÐ°Ð±Ð¾ÑÑ ÑÑÐ°Ð»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¢Ð Ð Â«Ð¡ÐµÐ²ÐµÑÐ½Ð°Ñ Ð¼Ð¾Ð·Ð°Ð¸ÐºÐ°Â», ÑÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð° Ð´Ð¾ÑÐ¾Ð¶Ð½Ð°Ñ ÐºÐ°ÑÑÐ° Ð¿Ð¾ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° Ð¾Ð¶Ð¸Ð´Ð°ÐµÐ¼Ð¾Ð³Ð¾ ÑÑÑÐµÐºÑÐ° Ð¾Ñ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¢Ð Ð Â«Ð¡ÐµÐ²ÐµÑÐ½Ð°Ñ Ð¼Ð¾Ð·Ð°Ð¸ÐºÐ°Â» Ð¿Ð¾ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ.
description: This work is aimed at the development of domestic and inbound tourism on the territory of the Russian Federation using a cluster approach, taking into account the optimized strategy for the development of a tourist and recreational cluster. In the course of the study, the following tasks were solved: 1. Study of the cluster approach in the field of tourism. 2. Study of the features of tourist and recreational clusters. 3. Study of the tourist and recreational cluster "Northern Mosaic". 4. Analysis of the development strategy of the tourist and recreational cluster "Northern Mosaic". 5. Identification of the reasons for the non-implementation of the project to create a tourist and recreational cluster "Northern Mosaic". 6. Development of a project of measures for the implementation of the tourist and recreational cluster "Northern Mosaic". Acquaintance with the tourist and recreational cluster "Northern Mosaic" was carried out online. The analysis of the State Program of the Republic of Sakha (Yakutia) was carried out "Development of domestic and inbound tourism on the territory of the Republic of Sakha (Yakutia) for 2012-2019", the analysis of the development strategy of this cluster was carried out, the reasons for the non-implementation of the tourist and recreational cluster "Northern Mosaic" were identified. The result of the work was the development of a project of measures for the implementation of the tourist and recreational cluster "Northern Mosaic", a roadmap for the implementation of the proposed measures was formed, an assessment of the expected effect of the implementation of the tourist and recreational cluster "Northern Mosaic" according to the proposed development strategy was carried out.