title: ÐÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ fashion-Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¿ÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¾Ð¹ Â«ÐÐµÐ´ÐµÐ»Ð¸ Ð¼Ð¾Ð´ÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
Creators: name: ÐÐ¾ÑÐ¾ÑÐºÐ¸Ð½, ÐÐ»Ð¸Ð¼ÐµÐ½ÑÐ¸Ð¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
ÑÐ½Ð¸ÐºÐ°Ð»ÑÐ½ÑÐ¹ ÐºÐ¾Ð½ÑÐµÐ½Ñ
Ð½ÐµÐ´ÐµÐ»Ñ Ð¼Ð¾Ð´Ñ
fashion-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð°Ñ Ð½ÐµÐ´ÐµÐ»Ñ Ð¼Ð¾Ð´Ñ
ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ°Ñ Ð½ÐµÐ´ÐµÐ»Ñ Ð¼Ð¾Ð´Ñ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð² covid-19
ÑÐ°Ð½ÐºÑ-Ð¿ÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ°Ñ Ð½ÐµÐ´ÐµÐ»Ñ Ð¼Ð¾Ð´Ñ
Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÐ¹ ÐºÐ¾Ð½ÑÐµÐ½Ñ
ÑÐ°ÑÐ³ÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
instagram
promotion
social networks
unique content
fashion week
fashion marketing
foreign fashion week
Russian fashion week
promotion of events in covid-19
St. petersburg fashion week
visual content
targeted advertising

description: ÐÑÐ¾Ð±Ð»ÐµÐ¼Ð°, ÑÐµÑÐ°ÐµÐ¼Ð°Ñ Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð² Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ, ÑÐ²ÑÐ·Ð°Ð½Ð° Ñ ÑÐµÐ¼, ÑÑÐ¾ fashion-Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸ÑÐ¼ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ Ð´Ð»Ñ Ð½Ð°ÑÐ°ÑÐ¸Ð²Ð°Ð½Ð¸Ñ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ð¸ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð¸Ð½ÑÐµÑÐµÑÐ° Ð½Ðµ ÑÐ¾Ð»ÑÐºÐ¾ Ðº Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸Ð¼Ð¾Ð¼Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ, Ð½Ð¾ Ð¸ Ðº ÑÑÐµÑÐµ Ð¼Ð¾Ð´Ñ Ð² ÑÐµÐ»Ð¾Ð¼. Ð Ð°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð´Ð°Ð½Ð½ÑÑ ÑÐ¿ÐµÑÐ¸Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð² ÑÐµÐ»Ð¾Ð¼ ÑÐ¿Ð¾ÑÐ¾Ð±ÑÑÐ²ÑÐµÑ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð²ÑÐµÐ¹ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ Ð¼Ð¾Ð´Ñ Ð¸ Ð¿Ð¾Ð·Ð²Ð¾Ð»ÑÐµÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð³Ð°ÑÑ ÑÐµÐ¼ ÑÐ°Ð¼ÑÐ¼ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ðµ Ð±ÑÐµÐ½Ð´Ñ Ð¾Ð´ÐµÐ¶Ð´Ñ Ð½Ð° Ð¼Ð¸ÑÐ¾Ð²Ð¾Ð¼ ÑÑÐ½ÐºÐµ Ð·Ð° ÑÑÐµÑ Ð²Ð½Ð¸Ð¼Ð°Ð½Ð¸Ñ Ð¡ÐÐ, Ð¸Ð½ÑÐµÑÐ½ÐµÑÐ° Ð¸ Ð¼Ð¾Ð´Ð½ÑÑ ÑÐºÑÐ¿ÐµÑÑÐ¾Ð², Ð¿Ð¾ÑÐµÑÐ°ÑÑÐ¸Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ðµ. Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸ ÑÐµÐ³Ð¼ÐµÐ½ÑÐ°ÑÐ¸Ñ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸, Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð² Ð¸ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·. ÐÑÐ»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ, ÐºÐ¾ÑÐ¾ÑÐ°Ñ Ð¿Ð¾Ð·Ð²Ð¾Ð»ÑÐµÑ Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ð¾ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¸ Ð² ÑÑÐµÑÐµ Ð¼Ð¾Ð´Ñ Ð¸ ÑÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°ÑÑ ÐµÐ³Ð¾ Ð¿Ð¾Ð»Ð¾Ð¶Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð¾Ð±ÑÐ°Ð·. Ð ÐºÐ¾Ð½ÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐµÐ´Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÑÐ¸ Instagram Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Â«Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ°Ñ Ð½ÐµÐ´ÐµÐ»Ñ Ð¼Ð¾Ð´ÑÂ» Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ ÑÐ°ÑÐ³ÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ Ð¿Ð°Ð½Ð´ÐµÐ¼Ð¸Ð¸ Covid-19.
description: The problem solved by this final qualification work is related to the fact that fashion events need to be promoted in social networks in order to increase the target audience and increase interest not only in the event, but also in the fashion industry as a whole. The development of these specialized events generally contributes to the development of the entire fashion industry and thus allows Russian clothing brands to be promoted on the world market due to the attention of the media, the Internet and fashion experts attending the event. In this final qualification work, the analysis and segmentation of the target audience, the analysis of competitors and the communication analysis are carried out. A communication campaign was developed that allows the audience to be informed about the event in the field of fashion and to form a positive image of it. At the end of the study, recommendations are provided for the promotion of the event "St. Petersburg Fashion Week" in the social network Instagram with the help of targeted advertising in the context of the Covid-19 pandemic.