title: Ð£Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ ÑÑÐµÑÑ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½ÑÐºÐ¸Ð¼Ð¸ ÑÐ¾Ð²Ð°ÑÐ°Ð¼Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Managing the competitiveness ofenterprises in the retail trade of medical goods
Creators: name: Ð¡Ð°Ð²Ð¸ÑÐºÐ¸Ð¹, ÐÑÑÐµÑÐ»Ð°Ð²
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ñ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑÑ
ÑÐµÑÐµÐ²Ð°Ñ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½ÑÐºÐ¸Ð¼Ð¸ ÑÐ¾Ð²Ð°ÑÐ°Ð¼Ð¸
ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ°Ñ ÑÐµÑÑÐ¸Ñ
Ð´Ð¸Ð²ÐµÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ñ
competition
competitiveness
competitiveness management
medical products retail
strategic session
diversification

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description: The purpose of the work: to develop a methodology for the competitiveness management of medical goods retail enterprises based on the E. Goldratts Theory of constraints. The following tasks were solved: - based on the analysis of various approaches to understanding competitiveness, the essence of competitiveness as characteristics of an enterprise is determined; - the tools for assessing the competitiveness of the enterprise are considered and relevant to the set goal are selected; - the specifics of assessing the competitiveness of enterprises in the field of retail trade in medical products have been identified; - developed on the basis of E. Goldratts TOC, a methodology for managing the competitiveness of medical goods retail enterprises; - a comprehensive assessment of the competitiveness of the enterprise in the field of retail trade in medical goods is given (using the example of the network of orthopedic salons "Cladovaya Zdoroviya"); - directions have been developed to increase the competitiveness of the enterprise in the field of retail trade in medical goods (using the example of the network of orthopedic salons "Cladovaya Zdoroviya"); - the effectiveness of the formed recommendation system is evaluated. The relevance of the topic is due to the need to clarify the essence and content of the concept of enterprise competitiveness, analyze the factors of its formation to ensure increased competitiveness of both entire sectors of the economy and individual enterprises, which today acquires not only important theoretical but also practical significance. The sources of information were data from domestic and foreign scientific research literature, official Internet resources and analytical agencies. An economic strategy and specific recommendations for increasing capital turnover are proposed, as the most important characteristics of competitiveness, as well as technologies that allow you to quickly make the right decisions in conditions of dynamic competition and a high degree of uncertainty of market changes and form a competitive spirit - a type of behavior that is motivated by a continuous desire to surpass the achieved results. This strategy and technology can be applied by other companies, taking into account their organizational and economic characteristics.