title: ÐÑÑ Ð¾Ð´ Ð½Ð° Ð²Ð½ÐµÑÐ½Ð¸Ð¹ ÑÑÐ½Ð¾Ðº Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Entering the foreign market of the trade enterprise
Creators: name: ÐÐµÐ½Ð¸ÑÐ¾Ð²Ð°, ÐÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
ÑÐºÑÐ¿Ð¾ÑÑÐ½ÑÐ¹ Ð¿Ð»Ð°Ð½
ÐºÐ½Ð¸Ð¶Ð½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³
international market
export plan
book trade
franchising

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«ÐÑÑÐ¾Ð´ Ð½Ð° Ð²Ð½ÐµÑÐ½Ð¸Ð¹ ÑÑÐ½Ð¾Ðº Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸Â».
Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐºÑÐ¿Ð¾ÑÑÐ½Ð¾Ð³Ð¾ Ð¿Ð»Ð°Ð½Ð° ÐºÐ½Ð¸Ð³Ð¾ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Â«ÐÑÐºÐ²Ð¾ÐµÐ´Â» , ÑÑÐ¿ÐµÑÐ½Ð¾ Ð·Ð°ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð¾Ð²Ð°Ð²ÑÐµÐ¹ ÑÐµÐ±Ñ Ð½Ð° ÑÐµÐ³Ð¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð¼ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ, Ð´Ð»Ñ Ð·Ð°Ð²Ð¾ÐµÐ²Ð°Ð½Ð¸Ñ ÐºÐ½Ð¸Ð¶Ð½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ° Ð±Ð»Ð¸Ð¶Ð½ÐµÐ³Ð¾ Ð·Ð°ÑÑÐ±ÐµÐ¶ÑÑ. 
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1. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¾ÑÐ½Ð¾Ð² Ð²ÑÑÐ¾Ð´Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½Ð° Ð²Ð½ÐµÑÐ½Ð¸Ð¹ ÑÑÐ½Ð¾Ðº; 
2. ÐÐ½Ð°Ð»Ð¸Ð· ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ñ ÐºÐ½Ð¸Ð¶Ð½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ° Ð Ð¾ÑÑÐ¸Ð¸ Ð¸ Ð±Ð»Ð¸Ð¶Ð½ÐµÐ³Ð¾ Ð·Ð°ÑÑÐ±ÐµÐ¶ÑÑ;
3. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ³Ð»ÑÐ±Ð»ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÐºÑÐ¿Ð¾ÑÑÐ½Ð¾Ð³Ð¾ Ð¿Ð»Ð°Ð½Ð° Ð´Ð»Ñ Ð²ÑÑÐ¾Ð´Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ Â«ÐÑÐºÐ²Ð¾ÐµÐ´Â» Ð½Ð° Ð²Ð½ÐµÑÐ½Ð¸Ð¹ ÑÑÐ½Ð¾Ðº.
Ð ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¸Ð¼ÐµÐ½ÑÐ»Ð¸ÑÑ Ð¾Ð±ÑÐµÐ½Ð°ÑÑÐ½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ Ð¸ Ð¸Ð·Ð¼ÐµÑÐµÐ½Ð¸Ðµ, ÐºÐ¾Ð½ÑÐµÐ½Ñ- Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ¿ÐµÑÐ¸ÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¼Ð¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ, Ð¿ÑÐ¾Ð³Ð½Ð¾Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ.
ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ ÑÐ°Ð±Ð¾ÑÑ:
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description: The topic of the final qualification work: "Entering the foreign market of a trade enterprise".
The purpose of the work is to develop an export plan for the bookselling organization "Bukvoed", which has successfully established itself in the regional domestic market, to win the book market of the near abroad.
Tasks that were solved in the course of the study:
1. Study of the theoretical foundations of the company's entry into the foreign market;
2. Analysis of the state of the book market in Russia and abroad;
3. Development of an in-depth export plan for the entry of the trade enterprise "Bukvoed" to the foreign market.
The research applied General scientific research methods: description and measurement, content analysis and comparative analysis, as well as specific research methods, SWOT analysis, modeling, forecasting/
The main results:
 - the most effective option of entering the foreign market of the bookselling organization "Bukvoed" â franchising is proved;
 - an analysis of the book market in Russia and neighboring countries (Belarus, Ukraine, Moldova), showing the difference in the level of state and development of the markets; 
 - the organizational and economic characteristics of the trading enterprise "Bukvoed" are givenÂ»;
 - the most promising market of the Republic of Belarus for the release of this book network abroad has been identified;
 - a detailed export plan for entering the foreign market and a commercial concession (franchise) agreement with the most favorable conditions for the trade enterprise under study have been developed.
The practical significance of the final qualification work is determined by the possibility of implementing the export plan of the bookselling organization "Bukvoed" to enter the book market of the Republic of Belarus.