title: Ð¡ÐµÑÐµÐ²Ð¾Ð¹ Ð¿Ð¾Ð´Ñ Ð¾Ð´ Ð² ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ð¸ ÐºÑÑÐ¿Ð½Ð¾Ð¹ FMCG ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÐµÐ¹: Ð¾Ð½ÑÐ¾Ð»Ð¾Ð³Ð¸Ð¸, Ð¼Ð¾Ð´ÐµÐ»Ð¸, Ð°Ð»Ð³Ð¾ÑÐ¸ÑÐ¼Ñ
title: Network approach in managing a large FMCG company: ontologies, models, algorithms
Creators: name: ÐÑÐ»ÑÐ³Ð¸Ð½, ÐÐ¸ÑÐ°Ð»Ð¸Ð¹
name: Ð¢ÑÑÑÐ°Ð½Ð¾Ð², ÐÐ½Ð´ÑÐµÐ¹
name: "Ð¡Ð¸ÑÑÐµÐ¼Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð² Ð¿ÑÐ¾ÐµÐºÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ð¸ Ð¸ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ð¸", Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð°Ñ Ð½Ð°ÑÑÐ½Ð¾-Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ ÐºÐ¾Ð½ÑÐµÑÐµÐ½ÑÐ¸Ñ (27; 2023; Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³)
Publisher: name: ÐÐÐÐÐ¢ÐÐ¥-ÐÐ ÐÐ¡Ð¡
Year: 2024
Subjects: ÐÐ½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐµÑÐ¸
Ð¡Ð¸ÑÑÐµÐ¼Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ
Ð½Ð°ÑÐºÐ° Ð¾ ÑÐµÑÑÑ
Ð¾Ð½ÑÐ¾Ð»Ð¾Ð³Ð¸Ñ
Ð¼Ð¾Ð´ÐµÐ»Ð¸
Ð°Ð»Ð³Ð¾ÑÐ¸ÑÐ¼Ñ
Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ
management
network science
ontology
models
algorithms
instruments

description: Ð£Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÑÐ¼Ð¸ ÑÐ¾ Ð·Ð½Ð°ÑÐ¸ÑÐµÐ»ÑÐ½ÑÐ¼ ÐºÐ¾Ð»Ð¸ÑÐµÑÑÐ²Ð¾Ð¼ ÐºÐ°Ðº Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ñ Ð¿Ð¾Ð´ÑÐ°Ð·Ð´ÐµÐ»ÐµÐ½Ð¸Ð¹, ÑÐ°Ðº Ð¸ Ð²Ð½ÐµÑÐ½Ð¸Ñ Ð¿Ð°ÑÑÐ½ÐµÑÐ¾Ð² Ð¾ÑÐ¾Ð±Ð¾ ÑÑÐ²ÑÑÐ²Ð¸ÑÐµÐ»ÑÐ½Ð¾ Ðº Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½ÑÐ¼ Ð¾ÑÐ¸Ð±Ð¾ÑÐ½ÑÐ¼ ÑÐµÑÐµÐ½Ð¸ÑÐ¼. Ð Ð½Ð°ÑÑÐ¾ÑÑÐµÐ¹ ÑÑÐ°ÑÑÐµ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½ Ð¿Ð¾Ð´ÑÐ¾Ð´, Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð½ÑÐ¹ Ð½Ð° Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð¾Ð½ÑÐ¾Ð»Ð¾Ð³Ð¸Ð¹, Ð¼Ð¾Ð´ÐµÐ»ÐµÐ¹ Ð¸ Ð°Ð»Ð³Ð¾ÑÐ¸ÑÐ¼Ð¾Ð² ÑÐµÑÐµÐ²Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð´Ð»Ñ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð´Ð°Ð½Ð½ÑÑ, ÑÐ²ÑÐ·Ð°Ð½Ð½ÑÑ Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸ÐµÐ¼ ÐºÑÑÐ¿Ð½Ð¾Ð¹ FMCG ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÐµÐ¹. ÐÐ°Ð·Ð¾Ð²ÑÐ¼ ÐºÐ°ÑÐºÐ°ÑÐ¾Ð¼ Ð´Ð»Ñ ÑÐ¾ÑÐ¼Ð°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð·Ð½Ð°Ð½Ð¸Ð¹ Ð¸ ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¸ Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸Ð¹ Ð¼ÐµÐ¶Ð´Ñ ÑÑÑÐ½Ð¾ÑÑÑÐ¼Ð¸ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ ÐµÐµ Ð¾ÐºÑÑÐ¶ÐµÐ½Ð¸Ð¸ ÑÐ»ÑÐ¶Ð°Ñ ÑÐµÑÐµÐ²ÑÐµ Ð¾Ð½ÑÐ¾Ð»Ð¾Ð³Ð¸Ð¸. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½ÑÐµ Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÑÑÑ Ð¼Ð½Ð¾Ð¶ÐµÑÑÐ²ÐµÐ½Ð½ÑÐµ Ð¸ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð·Ð°Ð²Ð¸ÑÐ¸Ð¼ÑÐµ ÑÐ²ÑÐ·Ð¸ ÐºÐ°Ðº Ð²Ð½ÑÑÑÐ¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸, ÑÐ°Ðº Ð¸ Ð¼ÐµÐ¶Ð´Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÐµÐ¹ Ð¸ ÐµÐµ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸, Ð¿Ð¾ÑÑÐ°Ð²ÑÐ¸ÐºÐ°Ð¼Ð¸ Ð¸ Ð¿Ð°ÑÑÐ½ÐµÑÐ°Ð¼Ð¸. ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð½ÑÐµ Ð°Ð»Ð³Ð¾ÑÐ¸ÑÐ¼Ñ ÑÐµÑÐµÐ²Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¸ ÑÐµÐ°Ð»Ð¸Ð·ÑÑÑÐ¸Ðµ Ð¸Ñ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿Ð¾Ð·Ð²Ð¾Ð»Ð¸Ð»Ð¸ Ð²ÑÑÐ²Ð¸ÑÑ ÐºÐ»ÑÑÐµÐ²ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ð½ÑÐµ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ¸ Ð¸ Ð·Ð°Ð²Ð¸ÑÐ¸Ð¼Ð¾ÑÑÐ¸. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð¿ÑÐµÐ´Ð»Ð°Ð³Ð°ÐµÑÑÑ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ Ð¸ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¸Ðµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÑÐµÑÐµÐ²Ð¾Ð³Ð¾ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð° Ð² ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¼Ð°ÑÑÑÐ°Ð±Ð½Ð¾Ð¹ FMCG ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÐµÐ¹
description: Management of companies with a significant number of internal departments and external partners is especially sensitive to possible erroneousdecisions. This article presents an approach based on the use of ontologies, models and network analysis algorithms to process and analyze data related to the management of a large FMCG company. The basic framework for formalizing knowledge and the specification of the relationship between entities in a company and its environment is network ontologies. The models developed represent multiple and interdependent relationships both within the organization and between the company and its customers, suppliers and partners. The network analysis algorithms used and pertinent tools revealed key system characteristics and dependencies. As a result of the research, a conception and practical recommendations are offered for implementing a network approach in the management of a large-scale FMCG company