title: ÐÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ð»ÑÐºÑÐ¾Ð²Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° Â«ChanelÂ» Ð² Ð¿ÐµÑÐ¸Ð¾Ð´ Ð¿Ð¾ÑÑÐºÐ¾Ð²Ð¸Ð´
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Communication of luxury brand Â«ChanelÂ» during post-covid
Creators: name: Ð¡Ð¸Ð²Ð°ÐºÐ¾Ð²Ð°, Ð¯Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
Ð»ÑÐºÑÐ¾Ð²ÑÐµ Ð±ÑÐµÐ½Ð´Ñ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¾Ð½Ð»Ð°Ð¹Ð½ ÑÐ¾ÑÐ¼Ð°Ñ
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð°Ñ ÑÐµÑÑ
Ð±ÑÐµÐ½Ð´
chanel
ÐºÐ¾Ð²Ð¸Ð´
communications
luxury brands
PR
marketing
online format
social networks
covid
brand

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð² Ð¿ÐµÑÐ²ÑÑ Ð¾ÑÐµÑÐµÐ´Ñ Ð°Ð½Ð°Ð»Ð¸Ð·Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð»ÑÐºÑÐ¾Ð²Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° Chanel Ð² Ð¿ÐµÑÐ¸Ð¾Ð´ Ð¿Ð°Ð½Ð´ÐµÐ¼Ð¸Ð¸. Ð ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð° Ð±ÑÐ»Ð¸ Ð¾ÑÐ²ÐµÑÐµÐ½Ñ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÐµ Ð´Ð»Ñ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾Ð½ÑÑÐ¸Ñ. Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ Ð¿Ð¾Ð»Ð½Ð¾ÑÑÑÑ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ñ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÐµ Ð·Ð°Ð´Ð°ÑÐ¸ Ð² Ð¸Ð·ÑÑÐµÐ½Ð¸Ð¸ ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ñ ÑÐ¼ÐµÐ¶Ð½ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹, Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² Ð¿ÐµÑÐ¸Ð¾Ð´ Ð¿Ð°Ð½Ð´ÐµÐ¼Ð¸Ð¸, ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐºÑÑÐµÐ¹ ÑÐ¸ÑÑÐ°ÑÐ¸Ð¸ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð° ÑÐ°ÐºÐ¶Ðµ Ð´ÐµÐ¹ÑÑÐ²ÑÑÑÐ¸Ñ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð½Ð° Ð´Ð°Ð½Ð½ÑÐ¹ Ð¼Ð¾Ð¼ÐµÐ½Ñ. ÐÐ°Ð¸Ð±Ð¾Ð»ÐµÐµ Ð²Ð¾ÑÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð½ÑÐ¼ Ð½Ð°Ð²ÑÐºÐ¾Ð¼ Ð² Ð¿ÐµÑÐ¸Ð¾Ð´ Ð¿Ð°Ð½Ð´ÐµÐ¼Ð¸Ð¸ ÑÑÐ°Ð» Ð¿Ð¾Ð¸ÑÐº ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹, Ð¿Ð¾ÑÑÐ¾Ð¼Ñ Ð² Ð±Ð¾Ð»ÑÑÐ¸Ð½ÑÑÐ²Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð¿Ð¾Ð¸ÑÐº ÑÑÑÐµÐºÑÐ¸Ð²Ð½ÑÑ Ð´Ð»Ñ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð¸ ÐºÐ°Ð½Ð°Ð»Ð¾Ð² ÑÑÐ°Ð»Ð¸ Ð²Ð°Ð¶Ð½ÑÐ¼ ÑÑÐ°Ð¿Ð¾Ð¼ ÑÐ°Ð±Ð¾ÑÑ Ð² Ð¿ÐµÑÐ¸Ð¾Ð´ Ð¿Ð°Ð½Ð´ÐµÐ¼Ð¸Ð¸ Ð¸ Ð¿Ð¾ÑÐ»Ðµ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾Ð³Ð¾ ÐµÐ³Ð¾ Ð·Ð°Ð²ÐµÑÑÐµÐ½Ð¸Ñ. ÐÐ¾ Ð²ÑÐ¾ÑÐ¾Ð¹ Ð³Ð»Ð°Ð²Ðµ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ð°Ð²ÑÐ¾Ñ Ð¿ÑÐ¾Ð²ÐµÐ» Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ PR-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð², ÐºÐ¾ÑÐ¾ÑÑÐµ Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÐµÐ¹ Chanel Ð² Ð¿ÐµÑÐ¸Ð¾Ð´ Ð¿Ð°Ð½Ð´ÐµÐ¼Ð¸Ð¸. Ð¢Ð°ÐºÐ¶Ðµ Ð±ÑÐ»Ð¾ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¾ Ð°Ð½ÐºÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¸ Ð¸Ð½ÑÐµÑÐ²ÑÑ Ñ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð¸ÑÐµÐ»ÑÐ¼Ð¸ Ð±ÑÐµÐ½Ð´Ð°. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½ÑÑ Ð´Ð°Ð½Ð½ÑÑ, Ð°Ð²ÑÐ¾Ñ ÑÐ´ÐµÐ»Ð°Ð» Ð²ÑÐ²Ð¾Ð´Ñ Ð¿Ð¾ Ð²ÑÐµÐ¹ Ð¿ÑÐ¾Ð´ÐµÐ»Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ. ÐÑÐ¾Ð³Ð¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÑÐ°Ð»Ð¸ ÑÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÐµ Ð°Ð²ÑÐ¾ÑÐ¾Ð¼ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ñ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸ÐµÐ¹ Ð² Ð¿ÐµÑÐ¸Ð¾Ð´ Ð¿Ð¾ÑÑÐºÐ¾Ð²Ð¸Ð´.
description: This work is primarily devoted to the analysis of the communication activities of the luxury brand Chanel during the pandemic. In the theoretical part of the diploma, the concepts necessary for further research were highlighted. In the course of the work, the tasks set in the study of existing related studies, the study of the features of communication promotion during the pandemic, competitive analysis, analysis of the current situation in the company, as well as the current methods of promotion at the moment were fully completed. The most popular skill during the pandemic was the search for communication, so in most companies, the search for effective tools and channels for the target audience became an important stage of work during the pandemic and after its possible completion. In the second chapter of the final qualifying work, the author conducted a study of PR tools that were used by Chanel during the pandemic. There was also a survey and interviews with representatives of the brand. Based on the data obtained, the author drew conclusions on all the work done. The result of the study was the recommendations formed by the author on improving communication with the target audience in the post-covid period.