title: Ð¤Ð¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÑ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¾ÑÐµÐ»Ñ Â«Ð¢Ð¾ÑÐºÐ° Ð½Ð° ÐºÐ°ÑÑÐµ ÐÑÐ¸Ð¾Ð·ÐµÑÑÐºÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Formation of a hotel marketing strategy (using the example of the hotel Â«Tochka na karte PriozerskÂ»)
Creators: name: ÐÐ°ÐºÐ°ÑÐ¾Ð²Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾Ðµ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ
Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
marketing strategy
sustainable development
hotel enterprise

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description: The given work is to analyze and take measures to improve the marketing strategies of the hotel Â«Tochka na karte PriozerskÂ». The research set the following goals: - consider and evaluate the organizational and economic characteristics of the enterprise;Â  - analyze the marketing strategy of the hotel Â«Tochka na karte PriozerskÂ»; - analyze the external environment;Â  - develop measures to improve the marketing strategy of the hotel Â«Tochka na karte PriozerskÂ». The relevance of the topic is due to the need to promote the enterprise using a marketing strategy that allows you to attract new customers in order to increase profits. The sources of information were data from domestic and foreign scientific research literature, official Internet resources, and search sources Yandex and Google were used. As a result of this work, proposals were developed and presented to improve the marketing strategy of the Â«Tochka na karte PriozerskÂ» hotel, taking into account industry characteristics.