title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¡ÐÐÐ Â«Ð ÐÐ¡Ð â ÐÐ°ÑÐ°Ð½ÑÐ¸ÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of an enterprise development strategy (by the example of PJSC Â«RESO-GarantiyaÂ»)
Creators: name: ÐÑÑÐºÐ¾Ð½Ð¾Ð², ÐÑÑÐµÐ¼
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÑÑÑÐ°Ñ Ð¾Ð²Ð°Ð½Ð¸Ðµ
ÑÑÑÐ°Ñ Ð¾Ð²Ð°Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ
ÑÑÑÐ°Ñ Ð¾Ð²Ð¾Ð¹ ÑÑÐ½Ð¾Ðº
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸
insurance
insurance company
insurance market
strategy
strategy development

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¡ÐÐÐ Â«Ð ÐÐ¡Ð-ÐÐ°ÑÐ°Ð½ÑÐ¸ÑÂ»). Ð¦ÐµÐ»ÑÑ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹, ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸Ð·ÑÑÑÐ¸Ñ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾Ðµ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ðµ ÑÑÑÐ°ÑÐ¾Ð²Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¾Ð¿ÑÐ¸Ð¼Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐÐÐ Â«Ð ÐÐ¡Ð-ÐÐ°ÑÐ°Ð½ÑÐ¸ÑÂ». ÐÐ»Ñ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÐ»Ð¸ Ð±ÑÐ»Ð¸ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¸Ðµ Ð¼ÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ñ Ð¾ÑÐ½Ð¾Ð² ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ. 2. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÑÐ½ÐºÐ° ÑÑÑÐ°ÑÐ¾Ð²ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð´Ð»Ñ Ð²ÑÐ±Ð¾ÑÐ° Ð¾Ð¿ÑÐ¸Ð¼Ð°Ð»ÑÐ½Ð¾Ð¹. 3. ÐÑÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼ Ð¸ Ð¾Ð±Ð¾Ð·Ð½Ð°ÑÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾ÐµÐºÑÐ°-ÑÐµÑÐµÐ½Ð¸Ñ. ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð¡ÑÑÐ°ÑÐ¾Ð²Ð¾Ðµ Ð¿ÑÐ±Ð»Ð¸ÑÐ½Ð¾Ðµ Ð°ÐºÑÐ¸Ð¾Ð½ÐµÑÐ½Ð¾Ðµ Ð¾Ð±ÑÐµÑÑÐ²Ð¾ Â«Ð ÐÐ¡Ð-ÐÐ°ÑÐ°Ð½ÑÐ¸ÑÂ». ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÑÑÐ½Ð¾Ðº ÑÑÑÐ°ÑÐ¾Ð²ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð Ð¾ÑÑÐ¸Ð¸ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«Ð ÐÐ¡Ð-ÐÐ°ÑÐ°Ð½ÑÐ¸ÑÂ». ÐÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÑÑÐ°ÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ð¹, Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ð¹, Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ð¹. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð° Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð° ÑÐµÐºÑÑÐ°Ñ ÑÐ¸ÑÑÐ°ÑÐ¸Ñ Ð½Ð° ÑÑÐ½ÐºÐµ ÑÑÑÐ°ÑÐ¾Ð²Ð°Ð½Ð¸Ñ, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ñ ÑÐ°ÑÑÐµÑÑ ÑÑÑÐ°ÑÐ¾Ð²ÑÑ Ð¿ÑÐµÐ¼Ð¸Ð¹, ÑÑÑÐ°ÑÐ¾Ð²ÑÑ Ð²Ð·Ð½Ð¾ÑÐ¾Ð², ÑÑÑÐ°ÑÐ¾Ð²ÑÑ Ð´Ð¾Ð³Ð¾Ð²Ð¾ÑÐ¾Ð² Ð¸ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹, ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸Ð·ÑÑÑÐ¸Ñ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾Ðµ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ðµ ÑÑÑÐ°ÑÐ¾Ð²Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð±ÑÐ»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° Ð¾Ð¿ÑÐ¸Ð¼Ð°Ð»ÑÐ½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ. Ð¡Ð¾Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐºÑÐµÐ¿Ð»ÐµÐ½Ð¸Ñ Ð½Ð° ÑÑÐ½ÐºÐµ ÑÑÑÐ°ÑÐ¾Ð²ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð·Ð° ÑÑÐµÑ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ ÑÐµÐ¿ÑÑÐ°ÑÐ¸Ð¸. ÑÐ°Ðº ÐºÐ°Ðº Ð¡ÐÐÐ Â«Ð ÐÐ¡Ð-ÐÐ°ÑÐ°Ð½ÑÐ¸ÑÂ» ÑÐ°Ð±Ð¾ÑÐ°ÐµÑ Ð½Ð° ÑÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð²ÑÐµÐ¼ÑÑ ÑÑÐ½ÐºÐµ Ð¸ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÑÑÐµÐ±Ð¾Ð²Ð°Ð»Ð¾ÑÑ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹, ÑÐ°ÑÑÐ¸ÑÐµÐ½Ð¸Ðµ ÐºÐ»Ð¸ÐµÐ½ÑÑÐºÐ¾Ð¹ Ð±Ð°Ð·Ñ Ð¸ ÑÐºÑÐµÐ¿Ð»ÐµÐ½Ð¸Ðµ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¹ Ð² ÑÐµÐ¹ÑÐ¸Ð½Ð³Ðµ.
description: Topic of the final qualification work: "Development of an enterprise development strategy (on the example of RESO-Garantiya PJSC"). The purpose of this work is to analyze the main indicators characterizing the financial condition of the insurance company and to develop an optimal development strategy for RESO-Garantiya LLC. To achieve this goal, the following tasks were performed: 1. Consideration of the methodological foundations for developing an enterprise strateg. 2. Carrying out an analysis of the market of insurance companies to select the optimal one. 3. Isolation of problems and designation of the project-solution. The object of the study is the Insurance Public Joint Stock Company "RESO-Garantiya". The subject of the research is the market of insurance companies in Russia on the example of RESO-Garantia LLC. Research methods: statistical, graphic, analytical. As a result, the current situation in the insurance market was analyzed, insurance premiums, insurance premiums, insurance contracts and key indicators characterizing the financial condition of an insurance company were calculated. Based on the research, an optimal strategy for the development of the enterprise was developed. Accordingly, a strategy has been developed to strengthen insurance companies in the market by improving their reputation. since RESO-Garantia PJSC operates in an established market and this company needed to increase consumer loyalty, expand its customer base and strengthen its position in the rating.