title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¼Ð°ÐºÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¸Ð±ÑÐ»Ð¸ Ð·Ð° ÑÑÐµÑ ÑÐ°Ð±Ð¾ÑÑ Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½-ÐºÐ°Ð½Ð°Ð»Ð°Ð¼Ð¸ Ð¿ÑÐ¾Ð´Ð°Ð¶
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a project for measures to maximize profits by working with online sales channels
Creators: name: ÐÑÐ´ÑÐ½, ÐÐ°Ð»ÐµÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
ÑÑÑÐ¾Ð¸ÑÐµÐ»ÑÐ½Ð°Ñ Ð¾ÑÑÐ°ÑÐ»Ñ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð¾Ð½Ð»Ð°Ð¹Ð½-ÐºÐ°Ð½Ð°Ð»Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶
organizational and economic activities
construction industry
marketing strategy
online sales channels

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description: The purpose of the work is to analyze and develop a project of measures to improve the marketing strategy through online sales channels to maximize profits using the example of a construction company. The following tasks were solved: Review of existing online sales channels used in digital marketing strategy. Assessment of the impact of online sales channels on profits in the field of development. Analysis of the organizational and economic activities of the construction company FORUM-GROUP JSC. Assessment of the main indicators of economic activity of the construction company FORUM-GROUP JSC. Study of the competitive analysis of the enterprise FORUM-GROUP JSC and assessment of the online sales channels used. Development of a project of measures to maximize profits by working with online sales channels for FORUM-GROUP JSC. Assessment of the impact of the developed project on the use of online sales channels on the process of maximizing the profit of FORUM-GROUP JSC. The relevance of the topic is due to the need for companies to implement digital marketing strategies through online sales channels to attract the target audience, increase sales and brand awareness and improve the financial performance of the enterprise, since in modern conditions digitalization and the growing popularity of online platforms open new opportunities for companies. When collecting the data necessary to complete the work, the following sources of information were used: data from domestic and foreign research literature, official Internet resources and analytical agencies. When processing the data, content analysis of theoretical sources, comparison methods, methods of factorial, structural-logical, economic, and financial analysis were used. A project of measures to maximize profits by working with online sales channels in the field of digital marketing has been proposed, the results of which can be applied by Russian companies, considering industry specifics, to increase sales, increase marketing efficiency and optimize business processes.