title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼Ð¾Ð´ÐµÐ»Ð¸ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð² Ð½Ð° ÑÑÐ½ÐºÐ°Ñ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of a model for the formation of competitiveness of products in the e-commerce markets
Creators: name: ÐÐ¾Ð¼Ð°ÑÐ¾Ð², ÐÐ»ÐµÐ±
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð°Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ñ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½Ñ
e-commerce
competitiveness
strategic management

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description: The title of the master graduate qualification work: âDevelopment of a model for the formation of competitiveness of products in the e-commerce marketsâ. The aim of the study is development of an algorithmic model for the company's entry into the e-commerce market. The study was carried out on the basis of e-commerce market. Research subject: mechanisms of formation of competitiveness. Research methods: General scientific research methods were used: content and comparative analysis, as well as specific research methods (classification, business process modeling, forecasting, project management methods, expert evaluation, expert evaluation processing, infographics). The main results of the study: - substantiation the role of e-commerce in the modern economy; - formulation the principles of forming the competitiveness of products in e-commerce; - development the model of forming the competitiveness of products in the e-commerce. Application field: small and medium-sized commercial and manufacturing businesses that need to expand their coverage area through the introduction of e-commerce. The scientific novelty of the study is development of an algorithmic model that allows a company to enter a new e-commerce market for it to increase competitiveness. Conclusions: The research objectives have been solved, the goal has been achieved, the scope of the results has been determined. The results obtained have signs of scientific novelty.