title: Ð¡Ð¾ÑÐ¸Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ°Ð·Ð¼ÐµÑÐµÐ½Ð¸Ñ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð½Ð° Ð°Ð²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½ÑÑ Ð´Ð¾ÑÐ¾Ð³Ð°Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Sociological study of the placement of social advertising on highways
Creators: name: ÐÐ¾ÑÐ¾Ð½Ð¾Ð², ÐÐ°Ð»ÐµÑÐ¸Ð¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
ÑÐµÐºÐ»Ð°Ð¼Ð° Ð½Ð° Ð´Ð¾ÑÐ¾Ð³Ð°Ñ
Ð´Ð¾ÑÐ¾Ð¶Ð½Ð¾-ÑÑÐ°Ð½ÑÐ¿Ð¾ÑÑÐ½Ð¾Ðµ Ð¿ÑÐ¾Ð¸ÑÑÐµÑÑÐ²Ð¸Ðµ
Ð´Ð¾ÑÐ¾Ð¶Ð½Ð°Ñ Ð±ÐµÐ·Ð¾Ð¿Ð°ÑÐ½Ð¾ÑÑÑ
social advertising
road advertising
traffic accident
road safety

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description: This work is devoted to the study of social advertising of automobile safety on the perception of drivers of public roads in St. Petersburg. The main tasks performed in the course of the work: The structure and principles of conducting a sociological study are described. The most commonly used tools for promoting social advertising have been identified. It is characterized by social advertising as a frequent decrease in mortality during road traffic accidents. Analyzed data on the placement of social advertising on the roads of St. Petersburg. The program of a sociological study of the closure of social advertising on the roads of St. Petersburg is formulated. The data obtained in the flow of content-analysis of the closing of social advertising on the roads of St. Petersburg are analyzed. The data obtained during the data survey were analyzed. The data obtained during the focus group were analyzed. Compiled on the basis of the conclusions of the recommendations for the placement of social advertising on the roads of St. Petersburg. Based on the results of the study, the author of the WRC proposes to modernize the statistics of car safety on public roads in St. Petersburg, change the location of social advertising, change the style of delivering an information message in Central Asia, increase the share of social advertising and, in particular, car safety. The results of environmental pollution and public consumption as a result of traffic accidents revealed by the author in the course of research.