title: Ð¤Ð¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÑÐµÐ´ÑÑÐ²Ð°Ð¼Ð¸ PR Ð¸ ÑÐµÐºÐ»Ð°Ð¼Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Formation of a promotion strategy for a hotel enterprise by means of pr and advertising
Creators: name: ÐÐ¾Ð½ÑÐµÐ»ÐµÐµÐ½ÐºÐ¾, ÐÐ°ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
hotel business
marketing activities
promotion

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Ð ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð°ÑÐ¿ÐµÐºÑÐ¾Ð² Ð¿Ð¾Ð¼Ð¾Ð³ Ð¾ÑÐµÐ½Ð¸ÑÑ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÑ Ð²Ð½ÐµÑÐµÐ½Ð¸Ñ Ð·Ð½Ð°ÑÐ¸ÑÐµÐ»ÑÐ½ÑÑ Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ð¹ Ð² Ð´Ð¸Ð·Ð°Ð¹Ð½ ÑÐ°Ð¹ÑÐ° Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÑ Â«GREEN PARKÂ».
description: The subject of the graduate qualification work is: Â«Formation of a strategy for promoting a hotel enterprise by means of PR and advertisingÂ». This work is devoted to the study of the activities of a hotel company and the analysis of its marketing activities, as well as the development of a project to promote the GREEN PARK hotel, evaluate its effectiveness, and form recommendations for the further development of a marketing strategy. The object of the study is the promotion of an organization in the field of hotel business, the GREEN PARK hotel. The subject of the study is marketing and PR tools to promote hotel entities on the example of the GREEN PARK hotel. Tasks that were solved in the course of writing the study: -Â Describe the theoretical foundations of marketing and PR; -Â Consider the process of promoting the hotel business; -Â Identify the distinctive features of the promotion of the hotel business; -Â To characterize the hotel in the city of Novozybkov Â«GREEN PARKÂ» and analyze the marketing activities of the hotel; -Â Develop a project to promote the Â«GREEN PARKÂ» hotel and evaluate its effectiveness; -Â Develop recommendations for improving the marketing activities of the Â«GREEN PARKÂ» hotel. The dynamics of the main economic indicators of the economic activity of the GREEN PARK hotel indicates that in 2021 the company performed better compared to 2020. Revenue increased by 63.9%, cost by 57.8%, respectively, gross profit, profit from sales increased by more than 70%. The company increased other income and reduced other expenses. Taxable income, income tax, net profit increased by 2 times. The increase in all indicators is due to the fact that in 2021 a number of restrictions related to the spread of coronavirus infection were lifted and the company was able to expand the range of services provided. By analyzing the marketing activities of the organization, it was revealed that the system for promoting the services of the Â«GREEN PARKÂ» hotel is not given enough attention. In this connection, three directions for the development of the marketing activities of the project were identified: -Â Development of an advertising video; -Â Promotion in social networks; -Â Updating the hotel website. Based on the work carried out in these areas, it was possible to conclude that the economic effect of launching advertising on the services of the enterprise is 2312 thousand rubles a year, which has a positive effect on the functioning of the enterprise, while the costs pay off in 5 months. If the introduced innovations have the same success in practice, then the enterprise can consider increasing the cost of advertising, expanding the broadcasting area, or spreading information about the hotel on social networks, offering services to the public. And also, the analysis of theoretical aspects helped to assess the need for significant changes in the design of the site to improve the efficiency of the hotel Â«GREEN PARKÂ».