title: ÐÑÐ±Ð»Ð¸ÑÐ½Ð°Ñ Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð°ÑÐ¸Ñ ÐÑÐ¿Ð°Ð½Ð¸Ð¸ Ð½Ð° ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð¼ ÑÑÐ°Ð¿Ðµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Public diplomacy of Spain in contemporary times
Creators: name: ÐÐ¸ÑÐ°Ð¹Ð»Ð¾Ð²Ð°, ÐÐ°ÑÐ²Ð°ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¿ÑÐ±Ð»Ð¸ÑÐ½Ð°Ñ Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð°ÑÐ¸Ñ
ÐÑÐ¿Ð°Ð½Ð¸Ñ
Ð¼ÑÐ³ÐºÐ°Ñ ÑÐ¸Ð»Ð°
Ð²Ð½ÐµÑÐ½ÑÑ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ°
Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÐ¹ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³
public diplomacy
spain
soft power
foreign policy
national branding

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑÑÑ Ð¼Ð¾Ð´ÐµÐ»Ñ Ð¿ÑÐ±Ð»Ð¸ÑÐ½Ð¾Ð¹ Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð°ÑÐ¸Ð¸ Ð² ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð¹ ÐÑÐ¿Ð°Ð½Ð¸Ð¸, ÐµÐµ Ð¸Ð½ÑÑÐ¸ÑÑÑÑ, Ð¼ÐµÑÐ°Ð½Ð¸Ð·Ð¼Ñ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸, Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ. Ð¦ÐµÐ»ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿ÑÐ±Ð»Ð¸ÑÐ½Ð¾Ð¹ Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð°ÑÐ¸Ð¸ ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ° Ð²Ð½ÐµÑÐ½ÐµÐ¹ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ¸ ÐÑÐ¿Ð°Ð½Ð¸Ð¸, Ð´Ð»Ñ Ð¿Ð¾Ð½Ð¸Ð¼Ð°Ð½Ð¸Ñ ÐµÐµ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÐ¸ ÐºÐ°Ðº ÐºÐ¾Ð¼Ð¿Ð¾Ð½ÐµÐ½ÑÐ° Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ¸ Ð¼ÑÐ³ÐºÐ¾Ð¹ ÑÐ¸Ð»Ñ Ð¸Ð·ÑÑÐ°ÐµÐ¼Ð¾Ð¹ ÑÑÑÐ°Ð½Ñ. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. Ð¾ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸Ð·Ð¾Ð²Ð°ÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¿Ð¾Ð½ÑÑÐ¸Ñ Ð¿ÑÐ±Ð»Ð¸ÑÐ½Ð¾Ð¹ Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð°ÑÐ¸Ð¸; 2. Ð¾Ð¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¸ Ð¸Ð½ÑÑÐ¸ÑÑÑÑ Ð¿ÑÐ±Ð»Ð¸ÑÐ½Ð¾Ð¹ Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð°ÑÐ¸Ð¸; 3. ÑÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð¾ÑÐ½Ð¾Ð²Ñ Ð¿ÑÐ±Ð»Ð¸ÑÐ½Ð¾Ð¹ Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð°ÑÐ¸Ð¸ ÐÑÐ¿Ð°Ð½Ð¸Ð¸; 4. Ð²ÑÑÐ²Ð¸ÑÑ Ð¸Ð½ÑÑÐ¸ÑÑÑÑ Ð¿ÑÐ±Ð»Ð¸ÑÐ½Ð¾Ð¹ Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð°ÑÐ¸Ð¸ ÐÑÐ¿Ð°Ð½Ð¸Ð¸; 5. Ð²ÑÐ´ÐµÐ»Ð¸ÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐ±Ð»Ð¸ÑÐ½Ð¾Ð¹ Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð°ÑÐ¸Ð¸ ÐÑÐ¿Ð°Ð½Ð¸Ð¸; 6. ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÑÑ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ Ð¿ÑÐ±Ð»Ð¸ÑÐ½Ð¾Ð¹ Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð°ÑÐ¸Ð¸ ÐÑÐ¿Ð°Ð½Ð¸Ð¸. Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð° Ð¾Ð¿Ð¸ÑÐ°Ð½Ð° ÑÐ¸ÑÑÐµÐ¼Ð° Ð¿ÑÐ±Ð»Ð¸ÑÐ½Ð¾Ð¹ Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð°ÑÐ¸Ð¸ ÐÑÐ¿Ð°Ð½Ð¸Ð¸, ÐµÐµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¸ Ð¼ÐµÑÐ°Ð½Ð¸Ð·Ð¼Ñ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸. ÐÑÐ´ÐµÐ»ÑÐ½Ð¾ Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¸Ð½ÑÑÐ¸ÑÑÑÑ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð¿ÑÐ±Ð»Ð¸ÑÐ½Ð¾Ð¹ Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð°ÑÐ¸Ð¸ ÐÑÐ¿Ð°Ð½Ð¸Ð¸. ÐÐ¾ÑÐ»Ðµ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¸Ñ Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ Ñ Ð¿Ð¾Ð´ÑÐ¾Ð±Ð½ÑÐ¼ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¸ÐµÐ¼ ÐºÐ¾Ð½ÐºÑÐµÑÐ½ÑÑ Ð¿ÑÐ¸Ð¼ÐµÑÐ¾Ð² ÑÐ°Ð±Ð¾ÑÑ Ð¸Ð½ÑÑÐ¸ÑÑÑÐ¾Ð², Ð±ÑÐ»Ð¸ ÑÐ´ÐµÐ»Ð°Ð½Ñ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð²ÑÐ²Ð¾Ð´Ñ Ð¾ÑÐ½Ð¾ÑÐ¸ÑÐµÐ»ÑÐ½Ð¾ ÑÑÐ¿ÐµÑÐ½Ð¾ÑÑÐ¸ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ±Ð»Ð¸ÑÐ½Ð¾Ð¹ Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð°ÑÐ¸Ð¸.
description: This paper considers the model of public diplomacy in modern Spain, its institutions, implementation mechanisms, main directions, and development trends. The aim of the study is to analyze public diplomacy as an instrument of Spainâs foreign policy in order to gain an understanding of its significance as a component of the soft power of the studied country Tasks that were pursued during the study: 1. to describe the basic concepts of public diplomacy; 2. to identify instruments and institutions of public diplomacy; 3. to formulate the basics of public diplomacy in Spain; 4. to identify the institutions of public diplomacy in Spain; 5. to highlight the main directions of public diplomacy in Spain; 6. to consider the prospects for public diplomacy in Spain. Throughout the work, the public diplomacy system of Spain, its features and implementation mechanisms were described. Separately, the institutes were considered, as well as the features of tools of public diplomacy in Spain. After reviewing and analyzing this system with a detailed examination of specific examples of the work of institutions, practical conclusions were drawn regarding the success of public diplomacy.