title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð¸Ð½ÑÐµÑÐ½ÐµÑ- Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿ÑÑÑÐµÑÐ½Ð¾Ð³Ð¾ ÐºÐ»ÑÐ±Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of activities for the internet promotion of a computer club
Creators: name: Ð¢ÑÐ¾ÑÐ¾Ð², ÐÐ°ÐºÑÐ¸Ð¼
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÐºÐ¾Ð¼Ð¿ÑÑÑÐµÑÐ½ÑÐ¹ ÐºÐ»ÑÐ±
SMM
ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð¿Ð»Ð°Ð½
ÑÐ°ÑÐ³ÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
internet promotion
computer club
content plan
targeting advertising

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description: The aim of the graduate qualification work is the development of activities for the Internet promotion of a computer club using SMM methods. The work has been carried out on the materials LLC âColeziumâ. Research methods used: grouping and comparison of data, generalization and synthesis of information, method of segmentation of audience, methods of economic evaluation of investments. The main results of the graduate qualification work: â the concept of internet marketing has been studied and approaches to SMM promotion methods have been generalized; â description of activity of LLC âColeziumâ is given; â SMM methods used by LLC âColeziumâ have been analyzed; â a portrait of the target audience is formed and methods of promotion of the computer club are selected; â a content plan and media plan have been developed; â the cost-effectiveness of the proposed activities has been justified. The areas of the graduate qualification work results application: the obtained results can be used for the development of the strategy of the Internet promotion of LLC âColeziumâ, as well as other organizations providing services in the gaming industry. Conclusions. Tasks have been solved, aim has been achieved, the areas of the results application have been determined. The results obtained have signs of practical significance.