title: Ð£ÑÐ»ÑÐ³Ð¸ HR-Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð° Ð¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ ÑÑÐ½ÐºÐ° ÑÑÑÐ´Ð° Ð² ÑÐ°Ð¼ÐºÐ°Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÐµÑÐ²Ð¸ÑÐ° ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¾Ð¹ Ð·Ð°Ð½ÑÑÐ¾ÑÑÐ¸ "Workograd"
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: HR branding and labor market research services within the framework of the online student employment service "Workograd"
Creators: name: Ð¡Ð²ÑÐ¶Ð¸Ð½, ÐÐ»ÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: hr-Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³
Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÐµÐºÑÑÑÐ¸Ð½Ð³
Ð±ÑÐµÐ½Ð´-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÑÐ°ÑÑÐ°Ð¿
ÑÑÐ°Ð¶Ð¸ÑÐ¾Ð²ÐºÐ¸
hr-branding
online-recruiting
brand-marketing
startup
internships

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐµÐºÑÑÐ¸Ñ ÑÐµÑÐµÐ½Ð¸Ð¹ Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ HR- Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð°, Ð² ÑÐ°ÑÑÐ½Ð¾ÑÑÐ¸ Ð¸Ñ ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¸ Ð¸ ÑÑÐ°Ð¿Ð¾Ð² ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ. Ð¢Ð°ÐºÐ¶Ðµ, Ð² Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð° Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ñ Ð¸ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ ÑÐ°Ð±Ð¾ÑÑ Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÐµÑÐ²Ð¸ÑÐ° Â«WorkogradÂ», Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½Ð¾ Ð¿ÑÐ¸Ð²ÐµÐ´ÐµÐ½Ñ ÑÑÐ»ÑÐ³Ð¸ ÑÐµÑÐ²Ð¸ÑÐ°, Ð½Ð°ÑÐµÐ»ÐµÐ½Ð½ÑÐµ Ð½Ð° ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ HR-Ð±ÑÐµÐ½Ð´Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹. Ð ÑÐ¾Ð´Ðµ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ ÑÐµÑÐ°Ð»Ð¸ÑÑ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1) ÐÐ½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ° Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÐµÐºÑÑÑÐ¸Ð½Ð³Ð° Ð¸ ÑÐµÐ³Ð¼ÐµÐ½ÑÐ° ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¾Ð¹ Ð·Ð°Ð½ÑÑÐ¾ÑÑÐ¸ Ð² ÑÐ°ÑÑÐ½Ð¾ÑÑÐ¸; 2) ÐÐ½Ð°Ð»Ð¸Ð· HR-Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð° ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹, ÐµÐ³Ð¾ ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¸ Ð¸ Ð²Ð¸Ð´Ð¾Ð²; 3) Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÐµÑÐ²Ð¸ÑÐ° ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¾Ð¹ Ð·Ð°Ð½ÑÑÐ¾ÑÑÐ¸ Â«WorkogradÂ»; 4) ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ HR-Ð±ÑÐµÐ½Ð´Ð° Ð² ÑÐ°Ð¼ÐºÐ°Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½ ÑÐµÑÐ²Ð¸ÑÐ° ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¾Ð¹ Ð·Ð°Ð½ÑÑÐ¾ÑÑÐ¸ Â«WorkogradÂ». Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð³Ð»ÑÐ±Ð¾ÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ñ HR-Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð° ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹. ÐÑÐ»Ð° Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ Ð¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÐµÑÐ²Ð¸ÑÐ° Ð¿Ð¾Ð´Ð´ÐµÑÐ¶ÐºÐ¸ ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¾Ð¹ Ð·Ð°Ð½ÑÑÐ¾ÑÑÐ¸ Â«WorkogradÂ» Ñ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½ÑÐ¼Ð¸ ÑÐ¸ÑÐºÐ°Ð¼Ð¸ Ð¿ÑÐ¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ°. ÐÑÐ»Ð¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ñ Ð°ÐºÑÑÐ°Ð»ÑÐ½ÑÐµ Ð¼ÐµÑÑÐ¸ÐºÐ¸ Ð¸ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸, ÑÐ¾ÑÐ¼Ð¸ÑÑÑÑÐ¸Ðµ HR-Ð±ÑÐµÐ½Ð´ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹. ÐÐ¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½Ð¾ Ð±ÑÐ» ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½ Ð¿ÐµÑÐµÑÐµÐ½Ñ ÑÑÐ»ÑÐ³ Ð¿Ð¾ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ HR-Ð±ÑÐµÐ½Ð´Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð² ÑÐ°Ð¼ÐºÐ°Ñ ÑÐ°Ð·ÑÐ°Ð±Ð°ÑÑÐ²Ð°ÐµÐ¼Ð¾Ð³Ð¾ ÑÐµÑÐ²Ð¸ÑÐ°.
description: This work is devoted to the study of current solutions in the field of HR branding, in particular their classification and stages of formation. Also, in this paper, a business model and the concept of the online service "Workograd" are proposed, in addition, the services of the service aimed at forming the HR brand of companies are provided. In the course of the work, the following tasks were solved: 1) Analysis of the online recruitment market and the student employment segment in particular; 2) Analysis of HR branding of modern companies, its classification and types; 3) Development of the concept of the online student employment service "Workograd"; 4) HR brand research within the framework of the online student employment service "Workograd". As a result of the work, an in-depth analysis and research of the HR branding of modern companies was carried out. The concept and business model of the online student employment support service "Workograd" with potential risks in the development of the project was presented. The current metrics and indicators that form the HR brand of modern companies were studied. Additionally, a list of services for the formation of the HR brand of companies within the framework of the service being developed was developed and proposed.