title: ÐÐ½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÑÑÑÐ¾Ð² ÐºÐ¾ÑÐµÐ¹ÑÐºÐ¾Ð³Ð¾ ÑÐ·ÑÐºÐ° Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ : Instagram Ð¸ Vkontakte (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÐ·ÑÐºÐ¾Ð²Ð¾Ð¹ Ð¼Ð°ÑÑÐµÑÑÐºÐ¾Ð¹ Â«ÐÐÐÐÐÐÂ» ÐÐ ÐÑÐµÐ±Ð¾Ñ ÐÐ»ÐµÐºÑÐ°Ð½Ð´ÑÐ° ÐÐ°Ð»ÐµÑÑÐµÐ²Ð½Ð°)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Tools of promoting Korean language courses in social sites Instagram and Vkontakte (in the case of the language workshop âKINOKOâ IE Alexandra Valeriyevna Drebot)
Creators: name: ÐÐ¸ÑÑÐ½, ÐÐ»ÐµÐ½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
ÑÐµÐºÐ»Ð°Ð¼Ð½Ð°Ñ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð°Ñ ÑÐµÑÑ ÐÐÐ¾Ð½ÑÐ°ÐºÑÐµ
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð°Ñ ÑÐµÑÑ Ð¸Ð½ÑÑÐ°Ð³ÑÐ°Ð¼

description: ÐÐ°Ð½Ð½Ð°Ñ Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ Vkontakte Ð¸ Instagram Ð´Ð»Ñ ÐºÑÑÑÐ¾Ð² ÐºÐ¾ÑÐµÐ¹ÑÐºÐ¾Ð³Ð¾ ÑÐ·ÑÐºÐ°. Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ ÐÐ ÐÑÐµÐ±Ð¾Ñ ÐÐ»ÐµÐºÑÐ°Ð½Ð´ÑÐ° ÐÐ°Ð»ÐµÑÑÐµÐ²Ð½Ð°, Ð³Ð´Ðµ ÑÐ¾Ð±Ð¸ÑÐ°Ð»Ð°ÑÑ Ð·Ð½Ð°ÑÐ¸ÑÐµÐ»ÑÐ½Ð°Ñ ÑÐ°ÑÑÑ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°, Ð° ÑÐ°ÐºÐ¶Ðµ Ð±ÑÐ»Ð° Ð¿ÑÐ¾Ð¹Ð´ÐµÐ½Ð° ÑÑÐ°Ð¶Ð¸ÑÐ¾Ð²ÐºÐ°. ÐÑÐ»Ð° Ð¾Ð¿Ð¸ÑÐ°Ð½Ð° Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÑÐ·ÑÐºÐ¾Ð²Ð¾Ð¹ Ð¼Ð°ÑÑÐµÑÑÐºÐ¾Ð¹ Â«ÐÐÐÐÐÐÂ», Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ ÑÐ¸ÑÑÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· â Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÑ, Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¸Ñ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ²Ð°, Ð¾Ð¿Ð¸ÑÐ°Ð½Ñ ÑÐ¸Ð»ÑÐ½ÑÐµ Ð¸ ÑÐ»Ð°Ð±ÑÐµ ÑÑÐ¾ÑÐ¾Ð½Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð° ÑÐ°ÐºÐ¶Ðµ Ð´Ð°Ð½Ñ SWOT- Ð¸ PEST-Ð°Ð½Ð°Ð»Ð¸Ð·Ñ. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ðµ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ñ, ÑÐµÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸Ð»Ð¾ÑÑ Ð¾Ð½Ð»Ð°Ð¹Ð½. ÐÑÑÐ²Ð»ÐµÐ½Ñ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Â«ÐÐÐÐÐÐÂ»  Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ Vkontakte Ð¸ Instagram.Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð¸ ÑÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Â«ÐÐÐÐÐÐÂ» Ð½Ð° Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ð°Ñ Vkontakte Ð¸ Instagram, Ð¾Ð¿Ð¸ÑÐ°Ð½Ð° ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð²Ð½Ð¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸.
description: This final qualification work is devoted to the implementation of different tools of promoting in social sites Vkontakte and Instagram for Korean language courses. The work was carried out on the basis of IE Alexandra Valeriyevna Drebot, where a significant part of the presented material was collected and an internship was held. The activity of the language workshop Â«KINOKOÂ» was described. Also, there was conducted a situation analysis, including identifying competitors with their ad- vantages, describing the strengths and weaknesses of the company, as well as, giving SWOT- and PEST-analyses. Consumer preferences were studied, and testing was conducted online. The problems of promoting Â«KINOKOÂ» in social sites Vkontakte and Instagram are identified.As a result, recommendations were formulated for the promotion Â«KINOKOÂ» in platforms Vkontakte and Instagram, the implementation of tools of promotion was described, and their communicative effectiveness was evaluated.