title: ÐÐ½Ð°Ð»Ð¸Ð· ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾-ÑÐ°Ð·Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ ÑÐµÐ½ÑÑÐ° Â«ÐÑ ÑÐ° ÐÐ¾Ð»Ð»Â» Ð¸ Ð¾ÑÐµÐ½ÐºÐ° Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð² ÐµÐ³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Analysis of the economic activity of the Okhta Mall shopping and entertainment center and assessment of its development prospects
Creators: name: Ð¡ÑÐ°ÑÑÑÐºÐ¾, Ð¡Ð¾ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸
ÑÐ¾ÑÐ³Ð¾Ð²Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
ÑÐ¾ÑÐ³Ð¾Ð²Ð¾-ÑÐ°Ð·Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÑÐ½ÑÐ¹ ÑÐµÐ½ÑÑ
Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸
Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÑ
efficiency of economic activity
trading activity
shopping and entertainment center
efficiency improvement
loyalty

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description: The subject of the graduate qualification work is "Analysis of the economic activity of the shopping and entertainment center "Ohta Mall" and an assessment of the prospects for its development". This work is devoted to: consideration of the theoretical and methodological foundations for organizing and managing the economic activity of a shopping center, evaluating the effectiveness of the economic activity of the Okhta Mall shopping center, developing directions for its improvement. During the research, the following tasks were solved: 1. To study the main indicators of the efficiency of the economic activity of a trading enterprise and to characterize the directions of their increase; 2. Giving a brief description of the Okhta Mall shopping center, its market position; 3. Analysis of economic performance indicators of the Okhta Mall shopping center; 4. Development of measures for the development of economic activity of the Okhta Mall shopping center; 5. Conducting an assessment of the economic efficiency of the proposed measures. The work was carried out in Tempo Invest Limited Liability Company. In the course of the work, the essence, goals and objectives of the economic activity of a trading enterprise, the main indicators of its effectiveness, the external and internal environment of the Okhta Mall enterprise, and its financial indicators were considered. A marketing study of consumer preferences was also conducted. The result of the work was the development of a loyalty program for Okhta Mall, as well as a proposal to create an online store and its mobile version.