title: ÐÐ½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½Ð¾Ð¼ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ðµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Promotional tools in mobile marketing
Creators: name: Ð¡ÑÑÐµÐ»ÑÑÐ¾Ð²Ð°, ÐÐ»Ð¸Ð·Ð°Ð²ÐµÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ
Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð²
Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÐºÐ°
ÑÐ²Ð¾Ñ-Ð°Ð½Ð°Ð»Ð¸Ð·
Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½Ñ
Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸
marketing
promotion
marketing research
tools of promotion of competitors
analytics
swot-analysis
management
evaluation of efficiency

description: ÐÐ±ÑÐµÐºÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÐÐÐ Â«ÐÐµÐ¼ÐµÑÐºÐ°Ñ Ð¾Ð±ÑÐ²ÑÂ».
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description: Object of study: Ltd. Â«German shoesÂ».
The purpose of the graduate qualification work: analysis of the promotional tools of the competitors of the company Ltd."German shoes" in order to develop an effective marketing plan.
Based on an analysis of the German quality footwear market, the main competitors of the German Shoes network were identified.
Competition promotion tools were analyzed, the most and least effective channels for promoting mobile marketing were identified, and a marketing study was conducted to identify the effectiveness of promotion channels.
Recommendations and proposals were developed to improve the company's marketing system.
An assessment of the effectiveness of the implementation of measures to implement a marketing plan.
The implementation of the measures of the new marketing plan will subsequently lead to an increase in the company's net profit.