title: ÐÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð°Ð¶Ð°Ð¼ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð°Ð²ÑÐ¾Ð¿ÑÐ¾Ð¼Ð° Ð½Ð° ÑÑÐ»Ð¾Ð²Ð¸ÑÑ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð°
title: Ð¼Ð°Ð³Ð¸ÑÑÐµÑÑÐºÐ°Ñ Ð´Ð¸ÑÑÐµÑÑÐ°ÑÐ¸Ñ
titleType: Subtitle
Creators: name: ÐÐ¾ÑÐ¸Ðº, ÐÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2016
Subjects: ÐÐ²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½ÑÐµ ÑÐ¸Ð½Ñ
ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³
franchising
automobile tires

description: Ð¤ÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³ ÑÐ²Ð»ÑÐµÑÑÑ Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ Ð¿Ð»Ð¾Ð´Ð¾ÑÐ²Ð¾ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ¼Ð¾Ð¹ Ð¾Ð±ÑÐµÐ´Ð¸Ð½ÐµÐ½Ð¸Ñ Ð¼Ð°Ð»Ð¾Ð³Ð¾ Ð¸ ÐºÑÑÐ¿Ð½Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ°, ÑÑÐ¾ Ð°ÐºÑÑÐ°Ð»ÑÐ½Ð¾ Ð² Ð½Ð°ÑÑÐ¾ÑÑÐµÐµ Ð²ÑÐµÐ¼Ñ Ð´Ð»Ñ ÑÑÐ°Ð±Ð¸Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ¸ Ð¸ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÑ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ². Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ°Ð½Ð¸Ð·Ð¼Ð° Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐ¸Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð½Ð° ÑÑÐ»Ð¾Ð²Ð¸ÑÑ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð°, Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÐµÑÐ¸ ÑÐ¸Ð½Ð½ÑÑ ÑÐµÐ½ÑÑÐ¾Ð². Ð Ð°ÑÐºÑÑÐ²Ð°ÐµÑÑÑ Ð¿Ð¾Ð½ÑÑÐ¸Ðµ Ð¸ ÑÑÑÐ½Ð¾ÑÑÑ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° ÐºÐ°Ðº ÑÐ¾ÑÐ¼Ñ Ð¸Ð½ÑÐµÐ³ÑÐ°ÑÐ¸Ð¸. Ð Ð°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÑÑÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ, Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¸ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð² Ð Ð¾ÑÑÐ¸Ð¸, ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐ»ÐºÐ¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð² ÑÑÐµÑÐµ Ð¿ÑÐ¾Ð´Ð°Ð¶ ÑÐ¸Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸. ÐÐ°ÐµÑÑÑ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð´ÐµÐ¹ÑÑÐ²ÑÑÑÐµÐ¹ Ð¼Ð¾Ð´ÐµÐ»Ð¸ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð°. ÐÑÐ´ÐµÐ»ÑÑÑÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¸ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐ¸ÑÑÐµÐ¼ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° ÑÐ¸Ð½Ð½ÑÑ ÑÐµÐ½ÑÑÐ¾Ð². ÐÐ¿ÑÐµÐ´ÐµÐ»ÑÑÑÑÑ Ð¼ÐµÑÐ¾Ð´Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ¸ÑÑÐµÐ¼ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð½Ð° ÑÑÐ½ÐºÐµ ÑÐ¸Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸. ÐÐ±Ð¾ÑÐ½Ð¾Ð²ÑÐ²Ð°ÑÑÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÐºÑÐ¸ÑÐµÑÐ¸Ð¸ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ¸ÑÑÐµÐ¼Ñ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° ÑÐ¸Ð½Ð½ÑÑ ÑÐµÐ½ÑÑÐ¾Ð² Ð¸ Ð¿ÑÐ¸Ð½ÑÑÐ¸Ñ ÑÐµÑÐµÐ½Ð¸Ð¹ Ð¾ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÑÐ°Ð½ÑÐ¸Ð·Ð½Ð¾Ð³Ð¾ Ð´Ð¾Ð³Ð¾Ð²Ð¾ÑÐ°.
description: Franchising is the most fruitful form of Ð°ssociation of small and large businesses, which is important at present to stabilize the economy and increase competitive advantage. In this paper we consider the development of a mechanism of activity of the enterprise for the implementation of tire products for franchising, the example network of tire centers. Ð¢he concept and essence of franchising as a form of integration to uncover. Ð¢Ð¾ consider the problems, features and prospects of development of franchising in Russia, the economic prerequisites for the use of franchising in the sphere of sales of tire products. Given the characteristics of the current franchising model. Highlights the main features and problems of implementation of the franchise systems tire centers. Define methodological regulations of evaluation of the effectiveness of the system of franchising in the market of tyre products. Substantiates the main criteria for evaluating the effectiveness of the system of franchising tire centers and decision-making on the implementation of the franchise agreement.