title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð´Ð¾Ð² ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð´Ð»Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of the methods of advertising marketing for efficient stimulation of sales
Creators: name: ÐÐ»Ð°ÑÐ¾Ð², ÐÐ²Ð°Ð½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸
Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³
ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐ¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð²Ð¸Ð´ÐµÐ¾-ÑÐµÐºÐ»Ð°Ð¼Ð°
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð±ÑÐµÐ½Ð´Ð°
Ð½Ð¾Ð²ÑÐµ Ð¼ÐµÐ´Ð¸Ð°
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐÐÐ Â«Ð¡Ð¿Ð¾ÑÑÐ¼Ð°ÑÑÐµÑÂ»
sales
branding
advertising marketing
video advertising
brand promotion
new media
promotion strategy
OOO Â«SportmasterÂ»

description: ÐÐ»Ñ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð° Ð²ÑÐ±ÑÐ°Ð½Ð° ÑÐµÐ¼Ð° â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð´Ð¾Ð² ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð´Ð»Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶. Ð ÑÐ¾Ð´Ðµ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¾Ð±Ð·Ð¾ÑÐ° Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ° Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¿Ð¾Ð½ÑÑÐ¸Ñ Ð±ÑÐµÐ½Ð´Ð°, Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð°, Ð½Ð¾Ð²ÑÑ Ð¼ÐµÐ´Ð¸Ð° Ð¸ Ð²Ð¸Ð´ÐµÐ¾ÐºÐ¾Ð½ÑÐµÐ½ÑÐ°. Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ð±ÑÐ» ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½ Ð²Ð¸Ð´ÐµÐ¾ÐºÐ¾Ð½ÑÐµÐ½Ñ, ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð° Ð² Ð½Ð¾Ð²ÑÑ Ð¼ÐµÐ´Ð¸Ð°. ÐÑÐ» Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«Ð¡Ð¿Ð¾ÑÑÐ¼Ð°ÑÑÐµÑÂ», Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ ÑÐ°ÐºÐ¸Ðµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ ÐºÐ°Ðº Ð½Ð°Ð±Ð»ÑÐ´ÐµÐ½Ð¸Ðµ, SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð°Ð½Ð°Ð»Ð¸Ð·, Ð°Ð½Ð°Ð»Ð¸Ð· Ð´Ð¾ÐºÑÐ¼ÐµÐ½ÑÐ¾Ð², Ð°Ð½Ð°Ð»Ð¸Ð· Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹. 
Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿ÑÐ¾ÐµÐºÑ Ð´Ð»Ñ ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶ ÐÐÐ Â«Ð¡Ð¿Ð¾ÑÑÐ¼Ð°ÑÑÐµÑÂ». ÐÐ»Ñ ÑÐ¾ÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð³Ð½Ð¾Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÑÑÐµÐºÑÐ° Ð¾Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ°, Ð±ÑÐ»Ð° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ Ð¾Ð±ÑÐµÐ¼Ð° Ð¿ÑÐ¾Ð´Ð°Ð¶ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ ÑÐºÑÐ¿ÐµÑÑÐ½ÑÑ Ð¾ÑÐµÐ½Ð¾Ðº. Ð¡Ð¾Ð³Ð»Ð°ÑÐ½Ð¾ Ð¾ÑÐµÐ½ÐºÐ°Ð¼ ÑÐºÑÐ¿ÐµÑÑÐ¾Ð², Ð¿ÑÐ¾Ð³Ð½Ð¾Ð·Ð½Ð¾Ðµ ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ðµ Ð¾Ð±ÑÐµÐ¼Ð¾Ð² Ð¿ÑÐ¾Ð´Ð°Ð¶ ÑÐ¾ÑÑÐ°Ð²Ð¸Ð»Ð¾ 26%. Ð¢Ð°ÐºÐ¸Ð¼ Ð¾Ð±ÑÐ°Ð·Ð¾Ð¼, Ð¿ÑÐ¾ÐµÐºÑ Ð¼Ð¾Ð¶Ð½Ð¾ ÑÑÐ¸ÑÐ°ÑÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½ÑÐ¼. ÐÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ¾ÑÑÐ¾Ð¸Ñ Ð² Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð½Ð¾Ð²ÑÑ Ð¼ÐµÐ´Ð¸Ð° Ð¸ Ð²Ð¸Ð´ÐµÐ¾ÐºÐ¾Ð½ÑÐµÐ½ÑÐ°. ÐÐ¾Ð²ÑÐµ Ð¼ÐµÐ´Ð¸Ð° - ÑÑÐ¾ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ðµ ÑÑÐµÐ´ÑÑÐ²Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð° Ð¸ Ð¾Ð±ÑÐµÐ½Ð¸Ñ Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸ÐµÐ¹. ÐÐ¸Ð´ÐµÐ¾ÐºÐ¾Ð½ÑÐµÐ½Ñ â Ð¾Ð´Ð½Ð¾ Ð¸Ð· ÑÐ°Ð¼ÑÑ ÑÐµÐ»ÐµÐ²Ð°Ð½ÑÐ½ÑÑ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð°.
description: To perform the final qualifying work, a theme was chosen - the development of advertising marketing methods for effective sales promotion. During the theoretical review of this final qualifying work of the bachelor, the basic concepts of brand, branding, new media and video content were considered. In this paper, video content was considered as a tool to promote a brand in new media. An analysis was made of the company LLC Sportmaster; tools such as observation, SWOT analysis, content analysis, document analysis, and analysis of key economic indicators were used. A project has been developed to increase sales of LLC Sportmaster. In order to accurately predict the effect of the developed project, an assessment was made of the increase in sales with the help of expert estimates. According to experts, the forecast increase in sales was 26%. Thus, the project can be considered effective. The relevance of this work is the study of new media and video content. New media is an effective means of brand promotion and communication with the audience. Video content is one of the most relevant tools to promote a brand.