title: PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑÐµ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¢ÐÐ Â«ÐÑÐ½Ð°Ð¹ÑÐµÐ»ÐµÐºÐ¾Ð¼Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: PR support of the company on the Internet (on the example of "Munaitelecom" LLPÂ»)
Creators: name: Ð¨Ð¾Ð»Ð°Ð½Ð¾Ð²Ð°, Ð¯Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
pr
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ñ
ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ðµ
Ð¾Ð¿ÐµÑÐ°ÑÐ¾Ñ ÑÐ¾ÑÐ¾Ð²Ð¾Ð¹ ÑÐ²ÑÐ·Ð¸
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ðµ ÑÐ¾Ð¾Ð±ÑÐµÐ½Ð¸Ðµ
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
promotion
communication
support
mobile operator
marketing
advertising message
social networks
corporate identity

description: ÐÐ°Ð½Ð½Ð°Ñ Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° ÑÐ¾Ð´ÐµÑÐ¶Ð¸Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÐºÐ¾-Ð¼ÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ðµ Ð°ÑÐ¿ÐµÐºÑÑ PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ðµ. ÐÐ¾Ð¼Ð¸Ð¼Ð¾ ÑÑÐ¾Ð³Ð¾, Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð°ÑÐ¿ÐµÐºÑÑ Ð¸Ð½ÑÐµÑÐ½ÐµÑÐ° ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ° PR, Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ Ð¼ÐµÐ´Ð¸Ð° ÑÐµÑÑÑÑÐ¾Ð², Ð° ÑÐ°ÐºÐ¶Ðµ ÐºÐ°Ð½Ð°Ð»Ñ Ð¸ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð² PR. Ð Ð°Ð±Ð¾ÑÐ° ÑÐ¾Ð´ÐµÑÐ¶Ð¸Ñ ÑÐ¸ÑÑÐµÐ¼Ñ PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¢ÐÐ Â«ÐÑÐ½Ð°Ð¹ÑÐµÐ»ÐµÐºÐ¾Ð¼Â», Ð° Ð² ÑÐ°ÑÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÐ¼Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ, Ð¾ÑÐµÐ½ÐµÐ½Ð° Ð´ÐµÐ¹ÑÑÐ²ÑÑÑÐ°Ñ ÑÐ¸ÑÑÐµÐ¼Ð° PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ðµ. ÐÑÐ¾Ð¼Ðµ ÑÐ¾Ð³Ð¾, Ð¿Ð¾ Ð¾ÐºÐ¾Ð½ÑÐ°Ð½Ð¸Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹, Ð±ÑÐ» ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿ÐµÑÐµÑÐµÐ½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐ¸ÑÑÐµÐ¼Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ. ÐÑÐ¾Ð¼Ðµ ÑÐ¾Ð³Ð¾, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½ÑÐµ Ð¼ÐµÑÑ Ð¼Ð¾Ð³ÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÑÑÑÑÑ Ð¸ Ð´ÑÑÐ³Ð¸Ð¼Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÑÐ¼Ð¸, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð¾ÑÑÑÐµÑÑÐ²Ð»ÑÑÑ ÑÐ²Ð¾Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ Ð² Ð°Ð½Ð°Ð»Ð¾Ð³Ð¸ÑÐ½Ð¾Ð¹ ÑÑÐµÑÐµ Ñ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¸ÑÐ½ÑÐ¼Ð¸ ÑÐµÑÑÑÑÐ°Ð¼Ð¸ Ð¸ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ð°Ð¼Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ. ÐÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÑÑÑ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÑÑ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ. ÐÐ»Ð°Ð³Ð¾Ð´Ð°ÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½ÑÐ¼ Ð² ÑÐ°Ð¼ÐºÐ°Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¼ÐµÑÐ°Ð¼ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² ÐÐ½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ðµ, Ð¿Ð¾Ð·Ð²Ð¾Ð»Ð¸Ñ Ð¿Ð¾Ð²ÑÑÐ¸ÑÑ Ð¸Ð½ÑÐµÑÐµÑ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ðº Ð°ÐºÐºÐ°ÑÐ½ÑÑ, Ð±Ð»Ð°Ð³Ð¾Ð¿ÑÐ¸ÑÑÐ½Ð¾ Ð¿Ð¾Ð²Ð»Ð¸ÑÑÑ Ð½Ð° Ð¸Ð¼Ð¸Ð´Ð¶ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð¿Ð¾Ð²ÑÑÐ¸ÑÑ ÑÑÐ¾Ð²ÐµÐ½Ñ Ð·Ð½Ð°Ð½Ð¸Ð¹ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸.
description: This final qualification work contains theoretical and methodological aspects of PR-promotion of the activities of modern companies in the Internet space. In addition, aspects of the Internet as a PR tool, features of the values of consumers of modern media resources, as well as channels and tools in PR were considered. The work contains a system of PR-support of the activities of the company "Munaitelecom" LLP, and in particular, the characteristics of the activities of the enterprise in question are carried out, the current system of PR-support of the company in the Internet space is evaluated. In addition, at the end of the events, a list of recommendations for the development of the promotion system was developed. In addition, the measures developed can be applied by other companies that operate in a similar field with similar resources and development prospects. The proposed measures determine the practical significance of this study. Thanks to the measures developed in the framework of the study to develop methods of PR support for the company's activities in the Internet space, it will increase the audience's interest in the account, favorably affect the company's image, and increase the level of knowledge of the company's customers.