title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ HR-Ð±ÑÐµÐ½Ð´Ð° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐµÑÐ°Ð»Ð»Ð¾Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸ÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of measures to improve the HR-brand of the organization (on the example of the LLC Â«MetalloproduktsiaÂ»)
Creators: name: Ð ÐµÐ·Ð¸Ð½ÐºÐ¸Ð½Ð°, ÐÐ¸ÐºÑÐ¾ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ Ð¿Ð¾Ð»Ð½Ð¾Ð³Ð¾ ÑÐ¸ÐºÐ»Ð°
Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ð¹ HR-Ð±ÑÐµÐ½Ð´
ÑÐµÐ½Ð½Ð¾ÑÑÐ½Ð¾Ðµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ ÑÐ°Ð±Ð¾ÑÐ¾Ð´Ð°ÑÐµÐ»Ñ
ÑÐµÐºÑÑÐµÑÑÑ ÐºÐ°Ð´ÑÐ¾Ð²
Ð¸Ð¼Ð¸Ð´Ð¶ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
full-cycle company
internal HR-brand
EVP
staff turnover
company image

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹, Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÑ Ð½Ð° ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ HR-Ð±ÑÐµÐ½Ð´Ð° ÐÐÐ Â«ÐÐµÑÐ°Ð»Ð»Ð¾Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸ÑÂ». ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ: 1. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÑÑÐ¼Ð¼Ñ, ÐºÐ¾ÑÐ¾ÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ Ð¼Ð¾Ð¶ÐµÑ Ð²ÑÐ´ÐµÐ»Ð¸ÑÑ Ð½Ð° ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÐÐÐ Â«ÐÐµÑÐ°Ð»Ð»Ð¾Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸ÑÂ» 2. ÐÑÐµÐ½ÐºÐ° ÑÐµÐºÑÑÐµÐ³Ð¾ Ð¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° ÑÑÐ½ÐºÐµ Ð¸ ÐµÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ. 3. ÐÐ¿Ð¸ÑÐ°Ð½Ð¸Ðµ ÑÑÑÑÐºÑÑÑÑ Ð¸ Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÑÐ´Ð¾Ð²ÑÑ ÑÐµÑÑÑÑÐ¾Ð². 4. ÐÐ¿Ð¸ÑÐ°Ð½Ð¸Ðµ Ð¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ HR-Ð±ÑÐµÐ½Ð´Ð° Ñ Ð¾Ð¿Ð¾ÑÐ¾Ð¹ Ð½Ð° EVP Ð¸ Ð¾Ð±ÑÐµÐ³Ð¾ Ð¿Ð¾ÑÑÑÐµÑÐ° ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ°. 5. ÐÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼, ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ñ Ð½Ð° Ð¸ÑÑÐ»ÐµÐ´ÑÐµÐ¼Ð¾Ð¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ Ð² Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸Ð¸ Ð¸Ð¼Ð¸Ð´Ð¶Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. 6. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ Ð¿ÑÐµÐ´Ð¾ÑÐ²ÑÐ°ÑÐµÐ½Ð¸Ñ, ÑÑÑÑÐ°Ð½ÐµÐ½Ð¸Ñ Ð¸ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾Ð³Ð¾ Ð¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð¾ÑÐ½Ð¾ÑÐ¸ÑÐµÐ»ÑÐ½Ð¾ Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ³Ð¾ Ð±ÑÐµÐ½Ð´Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ ÐÐµÑÐ°Ð»Ð»Ð¾Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸ÑÂ». Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ Ð´Ð°Ð½Ð½ÑÐ¹ ÐÐÐ Â«ÐÐµÑÐ°Ð»Ð»Ð¾Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸ÑÂ», Ð¾ÑÐºÑÐ´Ð° ÑÐ¾Ð±Ð¸ÑÐ°Ð»Ð°ÑÑ Ð·Ð½Ð°ÑÐ¸ÑÐµÐ»ÑÐ½Ð°Ñ ÑÐ°ÑÑÑ ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð° Ð´Ð»Ñ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ ÑÑÐ¾ÑÐ¾Ð½. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ñ Ð¿Ð¾ÑÐ°Ð³Ð¾Ð²ÑÐµ Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ Ñ ÑÑÑÑÐ¾Ð¼ Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½ÑÑ Ð»Ð¸Ñ, Ð²ÑÐµÐ¼ÐµÐ½ÐµÐ¼ Ð½Ð° ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð¸ Ð¾ÑÐµÐ½ÐºÐ¾Ð¹ Ð¾Ð±ÑÐµÐ¹ ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÐ¸ ÑÐ°Ð±Ð¾Ñ. ÐÑÐ¾Ð³Ð¾Ð¼ ÑÐ°Ð±Ð¾ÑÑ ÑÑÐ°Ð»Ð¾ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÐµÑÐµÑÐ½Ñ Ð´ÐµÐ¹ÑÑÐ²Ð¸Ð¹ Ð¿Ð¾ Ð¾ÑÑÑÐµÑÑÐ²Ð»ÐµÐ½Ð¸Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð² ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²Ð¸Ð¸ Ñ Ð¾Ð¿Ð¸ÑÐ°Ð½Ð½ÑÐ¼ Ð² ÑÐµÐ¾ÑÐ¸Ð¸ Ð¿Ð»Ð°Ð½Ð¾Ð¼ ÑÐ°Ð±Ð¾ÑÑ Ñ HR-Ð±ÑÐµÐ½Ð´Ð¾Ð¼. Ð ÐµÐ³Ð¾ Ð¾ÑÑÑÐµÑÑÐ²Ð»ÐµÐ½Ð¸Ð¸ ÑÑÑÐµÐ½Ð¾ Ð¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ñ Ð°ÐºÑÐµÐ½ÑÐ¾Ð¼ Ð½Ð° ÑÐ½Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÐµÐºÑÑÐµÑÑÐ¸ Ð¸ ÑÐ¼ÐµÐ½ÑÑÐµÐ½Ð¸ÐµÐ¼ Ð¿ÐµÑÐ¸Ð¾Ð´Ð° Ð·Ð°ÐºÑÑÑÐ¸Ñ Ð²Ð°ÐºÐ°Ð½ÑÐ¸Ð¹. ÐÐ°Ð½Ð½ÑÐµ Ð¿Ð¾Ð´ÑÐ²ÐµÑÐ¶Ð´ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐ¼Ð¸ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÑÐ¼Ð¸ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¸ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÐ¸.
description: The purpose of the work is to develop measures aimed at improving the HR-brand of LLC "Metalloproduktsia". Tasks that were solved in the course of the work: 1. Conducting a financial analysis of the company and determining the amount that the company can allocate for the implementation of measures to improve LLC Â«MetalloproduktsiaÂ». 2. Evaluation of the current position of the company in the market and its competitiveness. 3. Description of the structure and movement of human resources. 4. Description of the HR brand position based on EVP and general employee portrait. 5. Identification of the problems existing in the enterprise under study in relation to the company image. 6. Development of recommendations on prevention, elimination, and formation of a stable position in relation to the internal brand of the company LLC Â«MetalloproduktsiaÂ». The work was carried out based on the given LLC "Metalloproduktsia", from where a significant part of the factual material was collected to analyze the company from different sides. The work presents step-by-step actions with account of responsible persons, time for realization and estimation of total cost of works. The result of the work was the formation of a list of actions to implement measures in accordance with the HR brand work plan described in the theory. Its implementation considers the companys position with a focus on reducing turnover and reducing the period of vacancy closure. The data are confirmed by the main indicators of economic efficiency and social significance.