title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿Ð»Ð°Ð½Ð° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÑÐµÑÐ¸ ÐÐ½ÑÐµÑÐ½ÐµÑ Ð´Ð»Ñ digital-Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of an Internet promotion plan for a digital agency
Creators: name: ÐÐ¾Ð¿Ð¸Ð»Ð¾Ð²Ð°, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Digital-Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð¾
ÑÐµÐ´Ð¸Ð·Ð°Ð¹Ð½ Ð²ÐµÐ±-ÑÐ°Ð¹ÑÐ°
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
SEO-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
Digital agency
website redesign
promotion strategy
social networks
SEO promotion

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description: The title of the bachelor graduate qualification work: âDevelopment of an Internet promotion plan for a digital agencyâ. The aim of the graduate qualification work is to develop promotion activities for the digital agency on the Internet and increase the efficiency of its work. The work has been carried out on the materials of Individual Entrepreneur Timofeeva Tatyana Olegovna. Research methods used: analysis and generalization of information, technical and economic analysis of the companys performance indicators, SWOT analysis, 4P analysis, comparison method, observation method, analogy method, systematization and presentation of results. The main results of the graduate qualification work: - the theoretical foundations of the promotion of consumer services on the Internet have been studied; - the analysis of the current position of Individual Entrepreneur Timofeeva Tatyana Olegovna in the market and the analysis of available methods of promotion is carried out; - promotion activities have been developed to improve the effectiveness of existing marketing tools and brand awareness; - the commercial effectiveness of the proposed promotion activities was assessed. The areas of the graduate qualification work results application: the possibility of implementation and use in the activities of the company the proposed methods of promotion and activities to increase brand awareness and improve the effectiveness of marketing tools. Information technologies the Internet and the companys database were used while working on the graduate qualification work. Conclusions. Tasks have been solved, aim has been achieved, the areas of the results application have been determined.