title: ÐÐ½Ð°Ð»Ð¸Ð· Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ ÑÐ²Ð¾Ð¹ÑÑÐ², Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð° Ð¿Ð¸Ð²Ð° Ð¸ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÐµÐ³Ð¾ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð² ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¼ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Analysis of consumer properties, assessment of beer quality and formation of its range in a retail trading company
Creators: name: Ð¡ÑÐ°Ð½Ð¸ÑÐµÐ²ÑÐºÐ¸Ð¹, ÐÐ³Ð¾ÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð¿Ð¸Ð²Ð¾
Ð¿Ð¸Ð²Ð¾ ipa
ÑÐ¾Ð²Ð°ÑÐ¾Ð²ÐµÐ´Ð½Ð°Ñ Ñ Ð°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ°
ÑÑÐ½Ð¾Ðº Ð¿Ð¸Ð²Ð°
Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½Ñ
beer
ipa beer
commodity characteristics
beer market
assortment

description: Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð°Ñ Ð¾ÑÐµÐ½ÐºÐ° Ð¿Ð¸Ð²Ð°, ÑÐµÐ°Ð»Ð¸Ð·ÑÐµÐ¼Ð¾Ð³Ð¾ Ð² ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ðµ Ð³. Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°. ÐÐ±ÑÐµÐºÑÐ°Ð¼Ð¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ ÑÐ²Ð»ÑÐ»Ð¸ÑÑ 5 Ð¾Ð±ÑÐ°Ð·ÑÐ¾Ð² Ð¿Ð¸Ð²Ð¾ IPA ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´Ð¸ÑÐµÐ»ÐµÐ¹. Ð ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐ°ÐºÑÐ¾ÑÑ, ÑÐ¾ÑÐ¼Ð¸ÑÑÑÑÐ¸Ðµ Ð¸ ÑÐ¾ÑÑÐ°Ð½ÑÑÑÐ¸Ðµ ÐºÐ°ÑÐµÑÑÐ²Ð¾ Ð¿Ð¸Ð²Ð°; Ð½Ð¾ÑÐ¼Ð°ÑÐ¸Ð²Ð½Ð°Ñ Ð´Ð¾ÐºÑÐ¼ÐµÐ½ÑÐ°ÑÐ¸Ñ. Ð ÑÐ¾Ð´Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÑÐ½ÐºÐ° Ð¿Ð¸Ð²Ð° Ð² Ð Ð¾ÑÑÐ¸Ð¸ Ð±ÑÐ»Ð¸ Ð´Ð°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÑÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ°, ÑÑÐ¸Ð¼ÑÐ»Ð¸ÑÑÑÑÐ¸Ðµ ÑÐ¿ÑÐ¾Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐ³Ð°Ð½Ð¾Ð»ÐµÐ¿ÑÐ¸ÑÐµÑÐºÐ°Ñ Ð¾ÑÐµÐ½ÐºÐ° Ð¿Ð¸Ð²Ð°, ÑÐ¸Ð·Ð¸ÐºÐ¾-ÑÐ¸Ð¼Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸ ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð° ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð°Ñ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ°. ÐÑÑÐ¾Ð´Ñ Ð¸Ð· ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÑÐ°Ð±Ð¾ÑÑ ÑÐ´ÐµÐ»Ð°Ð½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð²ÑÐ²Ð¾Ð´Ñ: Ð²ÑÐµ Ð¸ÑÑÐ»ÐµÐ´ÑÐµÐ¼ÑÐµ Ð¾Ð±ÑÐ°Ð·ÑÑ Ð¿Ð¸Ð²Ð° IPA Ð¿Ð¾Ð»Ð½Ð¾ÑÑÑÑ ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²Ð¾Ð²Ð°Ð»Ð¸ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸ÑÐ¼ Ð¼Ð°ÑÐºÐ¸ÑÐ¾Ð²ÐºÐ¸. ÐÐ°ÑÐºÐ¸ÑÐ¾Ð²ÐºÐ° Ð²ÑÐµÑ Ð¾Ð±ÑÐµÐºÑÐ¾Ð² Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾Ð»Ð½Ð¾ÑÑÑÑ ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²Ð¾Ð²Ð°Ð»Ð° Ð½Ð¾ÑÐ¼Ð°ÑÐ¸Ð²Ð½ÑÐ¼ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸ÑÐ¼. ÐÐ° ÑÑÐ¸ÐºÐµÑÐºÐµ Ð±ÑÐ»Ð° Ð¿ÐµÑÐµÑÐ¸ÑÐ»ÐµÐ½Ð° Ð²ÑÑ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð°Ñ Ð´Ð»Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ñ: Ð½Ð°Ð¸Ð¼ÐµÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿Ð¸Ð²Ð°, Ð½Ð°Ð¸Ð¼ÐµÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¸ Ð¼ÐµÑÑÐ¾Ð½Ð°ÑÐ¾Ð¶Ð´ÐµÐ½Ð¸Ðµ Ð¸Ð·Ð³Ð¾ÑÐ¾Ð²Ð¸ÑÐµÐ»Ñ, ÑÐ¾Ð²Ð°ÑÐ½ÑÐ¹ Ð·Ð½Ð°Ðº Ð¸Ð·Ð³Ð¾ÑÐ¾Ð²Ð¸ÑÐµÐ»Ñ, Ð¾Ð±ÑÐµÐ¼Ð½Ð°Ñ Ð´Ð¾Ð»Ñ ÑÑÐ¸Ð»Ð¾Ð²Ð¾Ð³Ð¾ ÑÐ¿Ð¸ÑÑÐ°, Ð´Ð°ÑÐ° ÑÐ¾Ð·Ð»Ð¸Ð²Ð°, ÑÑÐ¾Ðº Ð³Ð¾Ð´Ð½Ð¾ÑÑÐ¸.Â ÐÐ¾ Ð¸ÑÐ¾Ð³Ð°Ð¼ Ð¾ÑÐ³Ð°Ð½Ð¾Ð»ÐµÐ¿ÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¾ÑÐµÐ½ÐºÐ¸ Ð±ÑÐ»Ð¾ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¾, ÑÑÐ¾ Ð¿Ð¸Ð²Ð¾ IPA Â«Ð¢ÐµÐ¼Ð½Ð¾Ðµ Ð¿Ð¸Ð²Ð¾ FeldschlÃ¶Ãchen IPAÂ» Ð¸ Â«Ð¡Ð²ÐµÑÐ»Ð¾Ðµ Ð¿Ð¸Ð²Ð¾ Session IPAÂ» ÑÐ²ÐµÑÐ»Ð¾-Ð¼ÐµÐ´Ð¾Ð²Ð¾Ð³Ð¾ Ð¸ ÑÐµÐ¼Ð½Ð¾-ÑÑÐ±Ð¸Ð½Ð¾Ð²Ð¾Ð³Ð¾ ÑÐ²ÐµÑÐ° Ð¾Ð±Ð»Ð°Ð´Ð°Ð»Ð¸ ÑÐºÑÑÑÐ°ÐºÑÐ¸Ð²Ð½ÑÐ¼, Ð±Ð°ÑÑÐ°ÑÐ¸ÑÑÑÐ¼ Ð²ÐºÑÑÐ¾Ð¼ Ð¸ Ð½Ð°ÑÑÑÐµÐ½Ð½ÑÐ¼ Ð±ÑÐºÐµÑÐ¾Ð¼, ÑÐ°ÑÐºÑÑÐ²Ð°ÑÑÐ¸Ð¼ Ð°ÑÐ¾Ð¼Ð°Ñ Ð¿Ð¸Ð²Ð°. ÐÐ½Ð°Ð»Ð¸Ð· Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°Ð», ÑÑÐ¾ Ð¾Ð½ Ð¾Ð±Ð»Ð°Ð´Ð°ÐµÑ Ð·Ð½Ð°ÑÐ¸ÑÐµÐ»ÑÐ½Ð¾Ð¹ Ð¿Ð¾Ð»Ð½Ð¾ÑÐ¾Ð¹ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð¿Ð¾ ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ñ Ñ Ð´ÑÑÐ³Ð¸Ð¼Ð¸ ÐºÑÑÐ¿Ð½ÑÐ¼Ð¸ ÑÐµÑÑÐ¼Ð¸, ÑÐ°Ðº ÐºÐ°Ðº Ð¸ÑÑÐ»ÐµÐ´ÑÐµÐ¼Ð¾Ðµ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ ÑÐ·ÐºÐ¾Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð½Ð¾Ðµ Ð¸ ÑÐ¿ÐµÑÐ¸Ð°Ð»Ð¸Ð·Ð¸ÑÑÐµÑÑÑ Ð½Ð° ÑÐ»Ð°Ð±Ð¾Ð°Ð»ÐºÐ¾Ð³Ð¾Ð»ÑÐ½ÑÑ Ð¸ ÑÐ¸Ð»ÑÐ½Ð¾ Ð°Ð»ÐºÐ¾Ð³Ð¾Ð»ÑÐ½ÑÑ Ð½Ð°Ð¿Ð¸ÑÐºÐ°Ñ.
description: The object of the study is beer presented in the retail trade of St. Petersburg. The purpose of the final qualifying work is a comparative assessment of beer sold in the retail trade of St. Petersburg. The objects of research were 5 samples of IPA beer from various manufacturers. The paper considers the factors that form and preserve the quality of beer; regulatory documentation. During the analysis of the beer market in Russia, recommendations were made to improve the assortment, stimulating consumer demand. An organoleptic evaluation of beer, a physico-chemical analysis was carried out and a comparative characteristic was compiled. Based on the results of the work, the following conclusions were made: all the studied samples of IPA beer fully met the labeling requirements. The marking of all objects of research fully complied with the requirements. All the information necessary for the consumer was listed on the label: the name of the beer, the name and location of the manufacturer, the manufacturer's trademark, the volume fraction of ethyl alcohol, the date of bottling, the expiration date.Â According to the results of the organoleptic evaluation, it was revealed that the IPA beer "Dark beer FeldschlÃ¶Ãchen IPA" and "Light beer Session IPA" of light honey and dark ruby color had an extractive, velvety taste and a rich bouquet revealing the aroma of beer. The analysis of the assortment of the trading company showed that it has a significant completeness of the assortment in comparison with other large chains, since the studied trading company is narrowly focused and specializes in low-alcohol and high-alcohol beverages.