title: ÐÐ±ÑÑÑÐ°ÐºÑÐ½ÑÐµ ÑÐ¾ÑÐ¼Ñ Ð² ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸ÑÑ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Abstract forms in advertising communications
Creators: name: ÐÐ°ÑÐ¸Ð¼Ð¸, ÐÐ´ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð°Ð±ÑÑÑÐ°ÐºÑÐ½ÑÐµ ÑÐ¾ÑÐ¼Ñ
ÑÐµÐºÐ»Ð°Ð¼Ð°
Ð´ÐµÐºÐ¾ÑÐ°ÑÐ¸Ð²Ð½ÑÐµ Ð¸ÑÐºÑÑÑÑÐ²Ð°
ÐºÐ¾Ð²ÑÑ
ÑÐ²ÐµÐ»Ð¸ÑÐ½ÑÐµ Ð¸Ð·Ð´ÐµÐ»Ð¸Ñ
abstract forms
advertising
decorative arts
rugs
jewelry

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description: The purpose of the research is to determine the influence of abstract forms on the formation of advertising images using the example of a series of posters for an exhibition of decorative and applied arts in Afghanistan. Tasks that were solved during the study: 1. Learn the concept of abstract shapes in advertising. 2. Explore the peculiarities of abstract forms in advertising, their emotional and cognitive aspects. 3. Explore contextual factors and the use of abstract forms. 4. Formulate recommendations for advertisers, marketers and creative agencies regarding the use of abstract forms in advertising communications. 5. Develop a series of advertising posters with abstract images for the exhibition of decorative and applied arts of Afghanistan based on the study of the historical and cultural significance of Afghan art. As a result of the work performed, the concept of abstract forms in advertising was studied. The peculiarity of abstract forms in advertising, their emotional and cognitive aspects have been studied. Contextual factors and the use of abstract forms are examined in a consistent manner. As a result of the research work, the dissertation formulated recommendations for advertisers, marketers and creative agencies regarding the use of abstract forms in advertising communications. In the practical part, a series of advertising posters with abstract images was developed for the exhibition of decorative and applied arts of Afghanistan based on the study of the historical and cultural significance of Afghan art. In the process of work, graphic editors and open source design systems are used.