title: ÐÑÐ¸Ð½ÑÐ¸Ð¿Ñ ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ "Ð¿ÑÐ¾Ð´Ð°ÑÑÐ¸Ñ ÑÑ" ÑÐµÐºÑÑÐ¾Ð² Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÑÐ¸ ÐÐ½ÑÑÐ°Ð³ÑÐ°Ð¼
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Principles of making "selling" texts in the social network Instagram
Creators: name: ÐÐ²Ð°Ð½Ð¾Ð²Ð°, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Instagram
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
Ð¿ÑÐ¾Ð´Ð°ÑÑÐ¸Ðµ ÑÐµÐºÑÑÑ
ÑÐµÐºÐ»Ð°Ð¼Ð° Ð² instagram
ÑÐ¾Ð»Ñ ÑÐµÐ´Ð°ÐºÑÐ¾ÑÐ° Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ
social networks that sell texts
advertising on instagram
the role of the editor in social networks

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description: The topic of the final qualifying work: "The principles of compiling "selling" texts in the social network Instagram". The purpose of the work is to study advertising in social networks and separately Instagram to identify the principles of composing selling texts as part of this platform. Tasks that were solved during the study: 1)definition of the concept of selling texts and their features; 2)research the Instagram platform to identify the most important categories necessary for successful advertising; 3) identification of the principles of drafting sales texts; 4)making recommendations for the sale of book publishing products. In the first chapter, knowledge about social networks and advertising in them was analyzed; selling texts were analyzed, the most effective marketing formulas were found out, which should be relied on for any advertising posts. The first chapter contains the structuring of the theoretical base of the means of speech and emotional influence. The Propp theory and its application in marketing are indicated and justified. The second chapter reveals the social network Instagram and designates it as the most effective selling platform. There is also a justification for the choice of bloggers for analysis, and the impact of image on sales. The third chapter is devoted to the analysis of the conducted survey, general conclusions are given on the analysis of the disassembled selling texts. Based on the data obtained, the principles of compiling selling texts are derived, recommendations for advertising book publishing products are indicated.