title: ÐÐµÐ¼ ÐºÐ°Ðº Ð»Ð¸Ð½Ð³Ð²Ð¾ÐºÑÐ»ÑÑÑÑÐ½ÑÐ¹ ÑÐµÐ½Ð¾Ð¼ÐµÐ½ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Meme as a linguistic and cultural phenomenon of Internet communication
Creators: name: Ð ÑÑÐµÐ²Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼ÐµÐ¼
Ð¼ÐµÐ´Ð¸Ð°-Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ð¾
Ð»Ð¸Ð½Ð³Ð²Ð¾ÐºÑÐ»ÑÑÑÑÐ½ÑÐ¹ ÑÐµÐ½Ð¾Ð¼ÐµÐ½
Ð¼Ð°ÑÑÐ¾Ð²Ð°Ñ ÐºÑÐ»ÑÑÑÑÐ°
ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ð¹ ÑÐ·ÑÐº
ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð°Ñ Ð»ÐµÐºÑÐ¸ÐºÐ°
Internet meme
Media space
linguistic and cultural phenomenon
mass culture
Chinese language
modern vocabulary

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description: The aim of the study is to consider the phenomenon of "Internet meme" as a linguistic and cultural phenomenon of modern mass communication on the example of Chinese memes. The main research methods in this paper are the system-structural approach and comparative analysis. To achieve this goal, the following tasks were set: 1. Define the concept of an Internet meme. 2. Conduct a historical analysis of this phenomenon, systematize and classify the types and functions of Internet memes. 3. Consider Chinese Internet memes: the history of their appearance, linguistic and semantic characteristics. Object of research: Internet memes as a sample of creolized media text. Subject of the research: functional features of Internet memes in the modern media environment on the example of Chinese Internet memes. The theoretical and methodological basis of the research was made up of the works of E. V. Savitskaya, Yu. V. Shchurina, N. A. Arshinskaya, E. Shustrova, Yu. A. Sorokin, I. Vashunina (linguistics and philology), R. Dawkins, P. Davison (memetics); E. I. Litnevskaya, D. Rashkoff (cultural studies); I. V. Gorobtsova, N. Yu.Kiseleva, V. A. Mikhailov, N. M. Vishnyakova, M. V. Datskaya. The result of the research was the identification of new unique linguistic and cultural features of Internet memes, the proof of their social and political coloring, and the identification of language features. We studied the specifics of Chinese memes and their characteristic features in comparison with Russian and Western memes.