title: ÐÐ°Ð¿Ð¸ÑÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ ÐºÐ°Ðº Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² Ð¾ÑÑÐ°ÑÐ»Ð¸ Ð°Ð²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»ÐµÑÑÑÐ¾ÐµÐ½Ð¸Ñ Ð½Ð° Ð¼Ð¸ÑÐ¾Ð²Ð¾Ð¼ ÑÑÐ½ÐºÐµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Capitalization as an indicator of efficiency of company activity in the automobile industry in the world market
Creators: name: ÐÐ°Ð½, ÐÐ°Ð»ÐµÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÐºÐ°Ð¿Ð¸ÑÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ
Ð¾ÑÑÐ°ÑÐ»Ñ Ð°Ð²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»ÐµÑÑÑÐ¾ÐµÐ½Ð¸Ñ
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸
ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾-Ñ Ð¾Ð·ÑÐ¹ÑÑÐ²ÐµÐ½Ð½Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
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Ð½Ð¸Ð¾ÐºÑ
Ð¼Ð¸ÑÐ¾Ð²Ð¾Ð¹ Ð°Ð²ÑÐ¾ÑÑÐ½Ð¾Ðº
capitalization
automobile industry
efficiency
financial and economic activities
brand
r &amp; d
the global auto market

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description: The object of research is the automotive industry companies operating in the global market. The purpose of the release qualification work is to develop recommendations to improve the efficiency of the financial and economic activities of the company based on the use of capitalization indicator. The methodology of this work is to conduct a comparative analysis of companies in the automotive industry in the global market in order to identify how a comprehensive indicator of capitalization reflects the effectiveness of these companies. The main methodological approaches to assessing capitalization are considered in the work: income approach, cost approach and comparative approach. Theoretical and methodological aspects of the nature of capitalization are studied, based on a literature review of domestic and foreign authors, types of capitalization are considered: real, marketing and market. The following are the main factors affecting the company's capitalization. The main approaches to assess the effectiveness of the company. The paper analyzes the automotive industry in the global market and evaluates the performance of global automakers. As a result of analysis and evaluation of the industry, the leading companies in the global automotive industry by market capitalization were identified. The analysis of the activities of companies with high capitalization revealed the relationship of their performance with capitalization. Based on the analysis, proposals were developed on the use of market capitalization as a comprehensive indicator of the effectiveness of the company and recommendations were developed to improve the efficiency of operations based on the company's capitalization.