title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¦ÐµÐ½ÑÑÐ° ÑÐµÐ¼ÐµÐ¹Ð½Ð¾Ð³Ð¾ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ñ Secrets
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a positioning strategy for the family education center Secrets
Creators: name: ÐÐµÑÐ±Ð¸ÑÐºÐ°Ñ, ÐÐ¸Ð»ÐµÐ½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ
ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð¿ÑÐ¾ÑÐ¸Ð»Ñ
Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»Ð¸
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐµÐ»ÐµÐ²Ð¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°
positioning strategy
marketing mix
competitive profile
potential consumers
target marketing strategy

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description: The subject of the graduate qualification work is: Â«Development of the positioning strategy of the Family Education Center SecretsÂ».The purpose of this work was to analyze the current marketing environment of the enterprise and develop a positioning strategy for theÂ«Secrets Family Education CenterÂ». To achieve the goal of the course work, the following tasks were solved in the process of its implementation:- presentation of the general characteristics of Â«FEC SecretsÂ»,- conducting an analysis of the financial and economic activities of the object under study,- study of the marketing activities of Â«FEC SecretsÂ»,- conducting an analysis of the external environment of the enterprise under study,- conducting a study of consumers and competitors of Â«FEC SecretsÂ»,- development of a positioning strategy for the object in question.In the course of the work, the financial and economic activities of the enterprise and the marketing complex used by the company, as well as its composition were considered; macro and microenvironments of the enterprise were analyzed, such as: PEST analysis, Michael Porter's five forces and SWOT analysis; the competitive profile and potential consumers of the Center were investigated, a strategy for targeted marketing for the company.The result of the work was the development of a positioning strategy for the Â«Family Education Center SecretsÂ» and the activities that were proposed for implementation.