title: Ð¢ÐµÐ»ÐµÑÐºÐ¾Ð¿Ð¸Ñ ÐºÐ°Ðº Ð´Ð¾Ð¼Ð¸Ð½Ð¸ÑÑÑÑÐ¸Ð¹ ÑÐ¿Ð¾ÑÐ¾Ð± ÑÐ»Ð¾Ð²Ð¾Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð² ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¼ ÑÐµÐºÑÑÐµ (Ð½Ð° Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ðµ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð°Ð½Ð³Ð»Ð¸Ð¹ÑÐºÐ¾Ð³Ð¾ ÑÐ·ÑÐºÐ°)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Telescoping as the dominating means of word formation in English advertising texts (on the basis of modern English)
Creators: name: ÐÑÑÐµÐ²Ð°, ÐÐ¼Ð°Ð»Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐµÐ»ÐµÑÐºÐ¾Ð¿Ð¸Ñ
Ð±Ð»ÐµÐ½Ð´Ð¸Ð½Ð³
ÑÐ»Ð¾Ð²Ð¾Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ðµ
ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐ¹ ÑÐµÐºÑÑ
Ð»Ð¸Ð½Ð³Ð²Ð¾ÐºÑÐµÐ°ÑÐ¸Ð²Ð½Ð¾ÑÑÑ
ÑÐµÐ»ÐµÑÐºÐ¾Ð¿Ð¸ÑÐµÑÐºÐ°Ñ ÐµÐ´Ð¸Ð½Ð¸ÑÐ°
telescoping
blending
word formation
advertising text
linguistic creativity
telescopic unit

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÑÑÑÑ ÑÑÑÑÐºÑÑÑÐ½Ð¾-ÑÐµÐ¼Ð°Ð½ÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÐµÐ»ÐµÑÐºÐ¾Ð¿Ð¸ÑÐµÑÐºÐ¸Ñ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð² Ð°Ð½Ð³Ð»Ð¾ÑÐ·ÑÑÐ½ÑÑ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÑ ÑÐµÐºÑÑÐ°Ñ. Ð ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ ÑÐ°ÐºÐ¸Ðµ Ð¼ÐµÑÐ¾Ð´Ñ, ÐºÐ°Ðº ÑÐµÑÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÐ°Ð±Ð¾Ñ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½ÑÑ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÑ Ð»Ð¸Ð½Ð³Ð²Ð¸ÑÑÐ¾Ð² Ð¿Ð¾ Ð²Ð¾Ð¿ÑÐ¾ÑÐ°Ð¼ ÑÐµÐ»ÐµÑÐºÐ¾Ð¿Ð¸Ð¸ Ð¸ ÑÐ»Ð¾Ð²Ð¾Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð¼ÐµÑÐ¾Ð´Ñ ÑÐ¾Ð¿Ð¾ÑÑÐ°Ð²Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ Ð¸ ÐºÐ¾Ð»Ð¸ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð°, Ð¼ÐµÑÐ¾Ð´ ÑÐ¿Ð»Ð¾ÑÐ½Ð¾Ð¹ Ð²ÑÐ±Ð¾ÑÐºÐ¸, Ð¼ÐµÑÐ¾Ð´ ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¸ Ð¸ Ð¾Ð¿Ð¸ÑÐ°ÑÐµÐ»ÑÐ½ÑÐ¹ Ð¼ÐµÑÐ¾Ð´. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¾ ÑÑÑÐ°Ð½Ð¾Ð²Ð»ÐµÐ½Ð¾, ÑÑÐ¾ ÑÐµÐ»ÐµÑÐºÐ¾Ð¿Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÐºÑÐ°Ð¹Ð½Ðµ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð²Ð½ÑÐ¼ ÑÐ¿Ð¾ÑÐ¾Ð±Ð¾Ð¼ ÑÐ»Ð¾Ð²Ð¾Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ñ. ÐÐ¾Ð¼Ð¸Ð¼Ð¾ ÑÑÐ¾Ð³Ð¾, Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÑÐµÑÑ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÐ»Ð¾Ð²-ÑÐµÐ»ÐµÑÐºÐ¾Ð¿Ð¾Ð². Ð¢Ð°ÐºÐ¶ÐµÂ  Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐºÐ»Ð°Ð¼Ñ ÐºÐ°Ðº Ð»Ð¸Ð½Ð³Ð²Ð¾ÐºÑÐµÐ°ÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ°, ÑÑÐ¾ Ð¿Ð¾Ð´ÑÐµÑÐºÐ½ÑÐ»Ð¾ Ð²Ð¾ÑÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð½Ð¾ÑÑÑ ÑÐ»Ð¾Ð²-ÑÐµÐ»ÐµÑÐºÐ¾Ð¿Ð¾Ð² Ð² Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÑÐµÑÐµ. ÐÐ½Ð°Ð»Ð¸Ð· Ð¾ÑÐ¾Ð±ÑÐ°Ð½Ð½ÑÑ ÑÐµÐ»ÐµÑÐºÐ¾Ð¿Ð¸ÑÐµÑÐºÐ¸Ñ ÐµÐ´Ð¸Ð½Ð¸Ñ Ð¿Ð¾Ð·Ð²Ð¾Ð»Ð¸Ð» Ð²ÑÑÐ²Ð¸ÑÑ Ð¸Ñ ÐºÐ»ÑÑÐµÐ²ÑÐµ ÑÑÑÑÐºÑÑÑÐ½Ð¾-ÑÐµÐ¼Ð°Ð½ÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¾Ð¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð²Ð½ÑÐµ ÑÐ»Ð¾Ð²Ð¾Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½ÑÐµ Ð¼Ð¾Ð´ÐµÐ»Ð¸, Ð¸Ñ ÑÐ°ÑÑÐµÑÐµÑÐ½ÑÑ Ð¿ÑÐ¸Ð½Ð°Ð´Ð»ÐµÐ¶Ð½Ð¾ÑÑÑ Ð¸ ÑÐµÐ¼Ð°Ð½ÑÐ¸ÑÐµÑÐºÑÑ ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ñ. ÐÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¼Ð¾Ð³ÑÑ Ð±ÑÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð² Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐ¸Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸ÑÑ Ð½Ð° ÑÐµÐ¼Ñ ÑÐ»Ð¾Ð²Ð¾Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸ ÑÐµÐ»ÐµÑÐºÐ¾Ð¿Ð¸Ð¸, Ð¿ÑÐ¸ ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ð¸ Ð»ÐµÐºÑÐ¸Ð¾Ð½Ð½ÑÑ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð¾Ð², Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐ¸ Ð½Ð°Ð¿Ð¸ÑÐ°Ð½Ð¸Ð¸ ÐºÑÑÑÐ¾Ð²ÑÑ Ð¸ Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð½ÑÑ ÑÐ°Ð±Ð¾Ñ.
description: This work is devoted to the study of structural and semantic features of telescopic formations in the English advertising texts. The research involved using such methods as abstracting theoretical works of national and foreign linguists on the topics of telescoping and word formation, methods of comparative and quantitative analysis, method of continuous sampling, classification method and descriptive method. As a result of the study, it was concluded that telescoping is an exceptionally productive method of word formation. Apart from that, telescoping unitsâ main fields of functioning were described. Besides, advertising was analyzed as a tool of linguistic creativity, which emphasized the relevance of the telescopic units in this field. The analysis of chosen telescoping units allowed to establish their main structural and semantic features. In addition, it allowed to highlight the most productive word formation models, their part of speech belonging and semantic classification. The presented results may be used in further word formation and telescoping studies, in lecture materials and during coursework and diploma writing.