title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð²Ð½ÐµÑÐ½ÐµÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a strategy for external economic activity of the enterprise
Creators: name: Ð¡ÑÐ´Ð°ÐºÐ¾Ð², ÐÐ³Ð¾Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸
business plan
marketing
performance indicators

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð²Ð½ÐµÑÐ½ÐµÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÑÐ°Ð½ÑÐ¿Ð¾ÑÑÐ½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¹ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð²Ð½ÐµÑÐ½ÐµÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ. Ð ÑÐ¾Ð´Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð±ÑÐ»Ð¾ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¾, ÑÑÐ¾ ÑÐ°Ð¼Ð¾Ð¹ Ð¾Ð¿ÑÐ¸Ð¼Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸ÐµÐ¹ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ¾Ð²Ð¼ÐµÑÑÐ½Ð¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ. 2. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ° ÑÑÐ°Ð½ÑÐ¿Ð¾ÑÑÐ½ÑÑ ÑÑÐ»ÑÐ³. ÐÑÐ»Ð¾ ÑÑÑÐ°Ð½Ð¾Ð²Ð»ÐµÐ½Ð¾, ÑÑÐ¾ Ð¼Ð¸ÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ½Ð¾Ðº Ð³ÑÑÐ·Ð¾Ð²ÑÑ Ð¿ÐµÑÐµÐ²Ð¾Ð·Ð¾Ðº Ð±ÑÐ´ÐµÑ ÑÐ°ÑÑÐ¸ Ð·Ð½Ð°ÑÐ¸ÑÐµÐ»ÑÐ½ÑÐ¼Ð¸ ÑÐµÐ¼Ð¿Ð°Ð¼Ð¸ 3. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½ ÐÐ½Ð°Ð»Ð¸Ð· Ð¸ Ð¾ÑÐµÐ½ÐºÐ° Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð³Ð¾ ÑÑÐ½ÐºÐ° ÑÑÐ°Ð½ÑÐ¿Ð¾ÑÑÐ½ÑÑ ÑÑÐ»ÑÐ³. Ð ÑÐ¾Ð´Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð±ÑÐ»Ð¾ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¾ , ÑÑÐ¾ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ð¹ ÑÑÐ½Ð¾Ðº ÐµÑÐµ Ð½Ðµ Ð½Ð°ÑÑÑÐµÐ½ Ð¸ ÐµÐ³Ð¾ Ð¼Ð¾Ð³ÑÑ Ð¾Ð¶Ð¸Ð´Ð°ÑÑ Ð±Ð¾Ð»ÑÑÐ¸Ðµ Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ. 4. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð» ÑÑÐ½ÐºÐ° ÑÑÐ°Ð½ÑÐ¿Ð¾ÑÑÐ½ÑÑ ÑÑÐ»ÑÐ³ ÐÐ¸ÑÐ°Ñ. ÐÐ±ÑÐµÐ¼ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð³Ð¾ ÑÑÐ½ÐºÐ° Ð³ÑÑÐ·Ð¾Ð¿ÐµÑÐµÐ²Ð¾Ð·Ð¾Ðº Ð² Ð¿ÐµÑÐ²Ð¾Ð¼ ÐºÐ²Ð°ÑÑÐ°Ð»Ðµ 2020 Ð³Ð¾Ð´Ð° ÑÐ¾ÐºÑÐ°ÑÐ¸Ð»ÑÑ (Ð¿Ð¾ Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸Ñ Ðº I ÐºÐ²Ð°ÑÑÐ°Ð»Ñ 2019 Ð³Ð¾Ð´Ð°) , Ð¾Ð´Ð½Ð°ÐºÐ¾ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ Ð Ð¾ÑÑÐ¸Ð¸ Ñ ÐÐ¸ÑÐ°ÐµÐ¼ Ð²ÑÑÐ¾ÑÐ»Ð°. Ð­ÑÐ¾ Ð¾Ð·Ð½Ð°ÑÐ°ÐµÑ ÑÑÐ¾ ÑÑÐ»Ð¾Ð²Ð¸Ñ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð³Ð¾ ÑÑÐ½ÐºÐ° Ð±Ð»Ð°Ð³Ð¾Ð¿ÑÐ¸ÑÑÐ½Ñ. 5.ÐÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÐÐÐ Â«ÐÐµÐ»Ð¾Ð²ÑÐµ Ð»Ð¸Ð½Ð¸Ð¸Â».ÐÑÐ» ÑÐ´ÐµÐ»Ð°Ð½ Ð²ÑÐ²Ð¾Ð´ , ÑÑÐ¾ Ð¿ÑÐ¸ÑÐ¾ÑÑ Ð¿ÑÐ¸Ð±ÑÐ»Ð¸ Ð¢Ð ÐÐÐ Â«ÐÐµÐ»Ð¾Ð²ÑÐµ Ð»Ð¸Ð½Ð¸Ð¸Â» Ð² Ð°Ð±ÑÐ¾Ð»ÑÑÐ½Ð¾Ð¼ Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸Ð¸ Ð½Ðµ ÑÐ¾Ð·Ð´Ð°Ð» Ð´Ð¾ÑÑÐ°ÑÐ¾ÑÐ½ÑÑ ÑÑÐ»Ð¾Ð²Ð¸Ð¹ Ð´Ð»Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐºÐ°Ð¿Ð¸ÑÐ°Ð»Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ. 6.Ð Ð°ÑÑÑÐ¸ÑÐ°Ð½Ñ Ð·Ð°ÑÑÐ°ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð´Ð»Ñ Ð²ÑÑÐ¾Ð´Ð° Ð½Ð° ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ð¹ ÑÑÐ½Ð¾Ðº. Ð Ð°Ð±Ð¾ÑÐ° Ð½Ð°Ð¿Ð¸ÑÐ°Ð½Ð° Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð¸Ð´ÐµÐ¸ Ð¿Ð¾ Ð²ÑÑÐ¾Ð´Ñ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ð¹ ÑÑÐ°Ð½ÑÐ¿Ð¾ÑÑÐ½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ð¹ ÑÑÐ½Ð¾Ðº ÐÐ¸ÑÐ°Ñ. ÐÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¼Ð¸ÑÐ¾Ð²Ð¾Ð³Ð¾, ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð³Ð¾ Ð¸ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð³Ð¾ ÑÑÐ°Ð½ÑÐ¿Ð¾ÑÑÐ½ÑÑ ÑÑÐ½ÐºÐ¾Ð², Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð° ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÐÐ­Ð. ÐÐ¾ÑÑÐ¸ÑÐ°Ð½Ñ Ð·Ð°ÑÑÐ°ÑÑ Ð½Ð° ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ.
description: This work is devoted to the development of a strategy for the development of foreign economic activity of a transport company. Tasks that were solved during the study: 1. The analysis of existing strategies for the development of foreign economic activity of the enterprise . The analysis revealed that the most optimal strategy is a joint venture. 2. The analysis of the international market of transport services. It has been determined that the global freight transport market will grow at a significant rate 3. The analysis and assessment of the potential of the Russian market of transport services was carried out. During the analysis, it was revealed that the Russian market is not yet saturated and can expect big changes. 4. The potential of the market of transport services in China was analyzed. The volume of the Chinese cargo transportation market in the first quarter of 2020 decreased (compared to the first quarter of 2019), however, trade between Russia and China increased. This means that the conditions of the Chinese market are favorable. 5. Organizational and economic characteristics of the enterprise "Business lines" LLC. It was concluded that the profit growth of "Business lines" LLC in absolute terms did not create sufficient conditions for economic development capital of the enterprise. 6. The costs of the company for entering the Chinese market have been calculated. The work was written based on the idea of a Russian transport company entering the Chinese logistics market. An analysis of the world, Russian and Chinese transport markets was carried out, and a foreign economic activity strategy was proposed. Implementation costs have been calculated.