title: Digital-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¼Ð°ÑÑÐ°Ð¶Ð½Ð¾Ð³Ð¾ ÑÐ°Ð»Ð¾Ð½Ð° Ð½Ð° ÑÑÐ½ÐºÐµ ÑÑÐ»ÑÐ³ Ð ÐµÑÐ¿ÑÐ±Ð»Ð¸ÐºÐ¸ ÐÐ°ÑÐºÐ¾ÑÑÐ¾ÑÑÐ°Ð½
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Digital promotion of massage salon in the market of services of the Republic of Bashkortostan
Creators: name: ÐÐ°ÐºÐ¸ÑÐ¾Ð², Ð¢Ð¸Ð¼ÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: digital-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
B2C
e-mail Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
SEO
ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÐºÐ¾Ð½ÑÐµÐ½Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
social media marketing
Ð²ÐµÐ±ÑÐ°Ð¹Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¾Ð½Ð»Ð°Ð¹Ð½ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½ÑÐºÐ¸Ðµ ÑÑÐ»ÑÐ³Ð¸
Ð¼Ð°ÑÑÐ°Ð¶Ð½ÑÐ¹ ÑÐ°Ð»Ð¾Ð½
digital promotion
e-mail marketing
digital marketing
content marketing
website marketing
online promotion
medical services
massage parlor

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description: This graduate qualification work considers the problem of effective digital- promotion of massage parlors in the market of services of the Republic of Bashkortostan. The paper explores the use of various tools and strategies of digital marketing, including content marketing, social media, SEO and email marketing. The paper analyzes the current state of digital marketing, competitive environment and preferences of the target audience. Massage parlors of the Republic of Bashkortostan were chosen as the object of the study. The subject of the study is digital promotion of massage salon in the market of services of the Republic of Bashkortostan. In the practical part, a situational analysis of the companys activities was carried out, as well as the development of a communication campaign project. Based on the recommendations, a communication campaign was drafted, including various digital channels and strategies. As a result, a plan was developed to improve the companys presence in the digital space and attract new customers through optimized marketing strategies.