title: Ð¡Ð¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¸ ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð»Ð¾ÐºÐ°Ð»ÑÐ½Ð¾ÑÑÐ¸ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ Ðº ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Social innovations as a tool to increase consumer loyalty to the company
Creators: name: ÐÐµÑÐµÐ²ÑÐ½ÐºÐ¾, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÐµÐ´Ð°
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¸
Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÑ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹
Ð´ÐµÐ¼ÐµÑÐ¸ÑÐ¾ÑÐ½ÑÐµ ÑÐ¾Ð²Ð°ÑÑ
innovation environment
social innovations
consumer loyalty
demeritor goods

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description: The topic of the final qualifying work: "Social innovations as a tool to increase consumer loyalty to the company."The purpose of the study is to identify the impact of social innovations on consumer loyalty, to form recommendations for a company producing demeritor benefits.The object of the study is social innovations of Heineken United Breweries LLC, the subject is the impact of social innovations on consumer loyalty.Research methods - systematization, content and comparative analysis, SWOT analysis, Porter's 5 forces analysis, regression analysis.The main results of the study:1. The approaches to the definition of the economic category "social innovations" are systematized, an expanded classification is proposed.2. A questionnaire has been developed to identify the relationship between consumer loyalty to the company and its activities in the field of social innovation3. A survey of consumers was conducted, a positive direct relationship between consumer loyalty and social activity of the company was revealed4. Recommendations are formulated for the company "United Breweries Heineken".The scope of application of the results â recommendations have been formed for Heineken United Breweries LLC and can be used by companies implementing social innovations.The scientific novelty of the study is the proof of positive feedback between consumer loyalty and social activity of the companyConclusions. The tasks of the WRC have been solved, the goal has been achieved, the scope of application of the results has been determined. The results obtained have the characteristics of a scientific novelty. The directions of further research are substantiated.