title: SMM-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½ÑÐºÐ¾Ð³Ð¾ ÑÐµÐ½ÑÑÐ° Ð½Ð° ÑÑÐ½ÐºÐµ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«Ð¡Ð¾ÑÑÐ¾ÑÐ½Ð¸Ðµ Ð·Ð´Ð¾ÑÐ¾Ð²ÑÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: SMM-promotion of the medical center on the market of St. Petersburg (on the example of LLC Â«Sostoyanie ZdoroviaÂ»)
Creators: name: ÐÐ°Ð·Ð°ÑÑÐ½, Ð¡ÑÐ·Ð°Ð½Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: SMM
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ Ð¼ÐµÐ´Ð¸Ð°
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ
SMM-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð² Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½ÑÐºÐ¾Ð¹ ÑÑÐµÑÐµ
social media
social networks
promotion in social networks
SMM-promotion in the medical sphere

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð¹ SMM-ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð´Ð»Ñ Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½ÑÐºÐ¾Ð³Ð¾ ÑÐµÐ½ÑÑÐ° ÐÐÐ Â«Ð¡Ð¾ÑÑÐ¾ÑÐ½Ð¸Ðµ ÐÐ´Ð¾ÑÐ¾Ð²ÑÑÂ», ÐºÐ¾ÑÐ¾ÑÐ°Ñ Ð¿Ð¾Ð¼Ð¾Ð¶ÐµÑ ÑÐ°ÑÑÐ¸ÑÐ¸ÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÑÐºÑÑ Ð±Ð°Ð·Ñ, ÑÐ´ÐµÑÐ¶Ð°ÑÑ ÑÑÐ°ÑÑÑ Ð¿Ð°ÑÐ¸ÐµÐ½ÑÐ¾Ð², Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿Ð¾Ð²ÑÑÐ¸ÑÑ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÑ Ð¸ Ð´Ð¾Ð²ÐµÑÐ¸Ðµ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸. Ð ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð°Ð²ÑÐ¾ÑÐ¾Ð¼ ÑÐµÑÐ°Ð»Ð¸ÑÑ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ðµ Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ Ð¾ÑÐ½Ð¾Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ Ð¼ÐµÐ´Ð¸Ð°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ Ð¿Ð¾Ð½ÑÑÐ¸Ñ Social Media Marketing, Ð¿Ð¾Ð´ÑÐ¾Ð±Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ° Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½ÑÐºÐ¸Ñ ÑÑÐ»ÑÐ³ Ð² Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ðµ. ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ ÑÐ°ÑÑÑ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð²ÐºÐ»ÑÑÐ°ÐµÑ Ð² ÑÐµÐ±Ñ Ð´ÐµÑÐ°Ð»ÑÐ½ÑÑ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÑ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐÐ Â«Ð¡Ð¾ÑÑÐ¾ÑÐ½Ð¸Ðµ ÐÐ´Ð¾ÑÐ¾Ð²ÑÑÂ», Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐÐÐ Â«Ð¡Ð¾ÑÑÐ¾ÑÐ½Ð¸Ðµ ÐÐ´Ð¾ÑÐ¾Ð²ÑÑÂ» Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÑ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¿Ð¾ SMM-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸. ÐÐ»Ñ Ð¿Ð¾Ð»Ð½Ð¾ÑÑ Ð¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ Ð°Ð²ÑÐ¾Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð» ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸, ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð²ÐºÐ»ÑÑÐ°ÑÑÐ¸Ð¹ Ð² ÑÐµÐ±Ñ Ð°ÑÐ´Ð¸Ñ Ð¿ÑÐ¾ÑÐ¸Ð»ÐµÐ¹, Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ, Ð°Ð½Ð°Ð»Ð¸Ð· Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¹, Ð¸ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð¿ÑÐ¾Ð´ÐµÐ»Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ» ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿ÑÐ¾ÐµÐºÑ Ð¿Ð¾ SMM- Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½ÑÐºÐ¾Ð³Ð¾ ÑÐµÐ½ÑÑÐ° ÐÐÐ Â«Ð¡Ð¾ÑÑÐ¾ÑÐ½Ð¸Ðµ ÐÐ´Ð¾ÑÐ¾Ð²ÑÑÂ».
description: This work is devoted to the development of effective SMM-strategy for the medical center of LLC Â«Sostoyanie ZdoroviaÂ», which will help to expand the client base, keep the old patients, and increase the loyalty and trust of the target audience. During the research the author solved the following tasks: theoretical study of social media basics, definition of Social Media Marketing concept, detailed analysis of medical services market in St. Petersburg. The practical part of this work includes a detailed description of the activities of LLC Â«Sostoyanie ZdoroviaÂ», analysis of Internet promotion technologies of LLC Â«Sostoyanie ZdoroviaÂ» and the development of the project on SMM-promotion of this organization. For the completeness and effectiveness of the work the author used the following research methods: target audience analysis, competitive analysis, including profile audit, offer analysis, marketing strategies analysis and comparative analysis. On the basis of the conducted research a project on SMM-promotion of the medical center LLC Â«Sostoyanie ZdoroviaÂ» was developed.