title: PR Ð² Ð½ÐµÐºÐºÐ¾Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÑÐµÐ¼ÐµÐ½ÑÐºÐ¾Ð¹ ÑÐ°Ð¹Ð¾Ð½Ð½Ð¾Ð¹ Ð±Ð¸Ð±Ð»Ð¸Ð¾ÑÐµÐºÐ¸ Ð´Ð»Ñ Ð´ÐµÑÐµÐ¹)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: PR in non-commercial activities (on the example of the Kremenskaya regional library for children)
Creators: name: Ð§ÐµÑÐµÐ¿Ð½Ñ, ÐÐ°ÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸
Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð²
SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·
Ð°Ð½ÐºÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ PR
Ð¿ÑÐ¾ÐµÐºÑ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð±Ð¸Ð±Ð»Ð¸Ð¾ÑÐµÐºÐ¸
Ð¼Ð°ÐºÐµÑ Ð°ÐºÐºÐ°ÑÐ½ÑÐ°
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð°Ñ ÑÐµÑÑ
Ð¼Ð°ÐºÐµÑ Ð¿ÐµÑÐ°ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸
Ð±ÑÐ´Ð¶ÐµÑ
Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸
Ð°ctivity analysis
competitor analysis
SWOT analysis
questionnaires
PR tools
project
library promotion
account layout
social network
printed matter layout
budget
performance evaluation

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¿ÑÐ¾ÐµÐºÑÐ° PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð´Ð»Ñ ÐÑÐµÐ¼ÐµÐ½ÑÐºÐ¾Ð¹ ÑÐ°Ð¹Ð¾Ð½Ð½Ð¾Ð¹ Ð±Ð¸Ð±Ð»Ð¸Ð¾ÑÐµÐºÐ¸ Ð´Ð»Ñ Ð´ÐµÑÐµÐ¹. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ:1. ÐÐ·ÑÑÐ¸ÑÑ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸ÑÐµ Ð¾ÑÐ½Ð¾Ð²Ñ PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð½ÐµÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¹, ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÑÑ Ð¾Ð¿ÑÑ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½ÑÑ, Ð´Ð¾ÑÑÐ³Ð¾Ð²ÑÑ Ð¸ Ð¸Ð½ÑÑ ÑÑÑÐµÐ¶Ð´ÐµÐ½Ð¸Ð¹ Ð¿ÑÐ¸ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ PR-Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸.2. ÐÑÐ°ÑÐ°ÐºÑÐµÑÐ¸Ð·Ð¾Ð²Ð°ÑÑ ÐÑÐµÐ¼ÐµÐ½ÑÐºÑÑ ÑÐ°Ð¹Ð¾Ð½Ð½ÑÑ Ð±Ð¸Ð±Ð»Ð¸Ð¾ÑÐµÐºÑ Ð´Ð»Ñ Ð´ÐµÑÐµÐ¹ Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÐµÐµ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ.3. ÐÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð¹ ÑÑÐµÐ´Ñ.4. ÐÑÑÐ²Ð¸ÑÑ ÑÐ»Ð°Ð±ÑÐµ ÑÑÐ¾ÑÐ¾Ð½Ñ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¸ Ð°Ð½ÐºÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ð±Ð¸Ð±Ð»Ð¸Ð¾ÑÐµÐºÐ¸.5. ÐÐ±Ð¾ÑÐ½Ð¾Ð²Ð°ÑÑ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ°Ð¼Ð¸ PR.6. Ð¿ÑÐ¾ÐµÐºÑÐ¸ÑÐ¾Ð²Ð°ÑÑ Ð´Ð»Ñ Ð±Ð¸Ð±Ð»Ð¸Ð¾ÑÐµÐºÐ¸ Ð¼Ð°ÐºÐµÑ Ð°ÐºÐºÐ°ÑÐ½ÑÐ° Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÑÐ¸ Instagram. 7. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð¼Ð°ÐºÐµÑÑ Ð¿ÐµÑÐ°ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸.8. ÐÐ¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ Ð±ÑÐ´Ð¶ÐµÑ Ð¸ ÑÑÐ¾Ðº ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ°.9. ÐÑÐ¾Ð²ÐµÑÑÐ¸ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÑÑ Ð¸ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð²Ð½ÑÑ Ð¾ÑÐµÐ½ÐºÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ° PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ.Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° PR-Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÑÐµÐ¼ÐµÐ½ÑÐºÐ¾Ð¹ ÑÐ°Ð¹Ð¾Ð½Ð½Ð¾Ð¹ Ð±Ð¸Ð±Ð»Ð¸Ð¾ÑÐµÐºÐ¸ Ð´Ð»Ñ Ð´ÐµÑÐµÐ¹. ÐÑÐ»Ð¸ Ð¸Ð·ÑÑÐµÐ½Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ PR, Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¸ Ð¾Ð¿ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² Ð½ÐµÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð¾ÑÑÐ°ÑÐ»Ð¸ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ°Ð¼Ð¸ PR. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¼ÐµÐ´Ð¸Ð°Ð¼Ð¸ÐºÑ-Ð¿ÑÐ¾ÐµÐºÑ PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Ð¿ÐµÑÐ°ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð¸ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÑÐ¸ Instagram Ð´Ð»Ñ Ð´Ð¾ÑÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ Ð´ÐµÑÑÐºÐ¾Ð³Ð¾ ÑÑÑÐµÐ¶Ð´ÐµÐ½Ð¸Ñ.
description: This work is devoted to the development of a PR-promotion project for the Kremensky regional library for children. Tasks that were solved during the study:1. To study the theoretical foundations of PR-promotion of non-profit organizations, to consider the experience of educational, leisure and other institutions in the implementation of PR-activities.2. To characterize the Kramenna regional library for children and to analyze its activities.3. Conduct an analysis of the competitive environment.4. Identify weaknesses based on SWOT analysis and questionnaire survey of the library audience.5. Justify the need for promotion with PR tools. 6. Design an Instagram account layout for the library.7. Develop layouts of printed products.8. Determine the budget and project implementation period.9. Conduct an economic and communicative assessment of the effectiveness of the PR-promotion project.The work was carried out on the basis of the analysis of the PR-activities of the Kramenna regional library for children. The theoretical foundations of PR, features and experience of promotion in the non-profit industry with PR tools were studied. A mediamix project for PR promotion using printed materials and the Instagram social network has been developed for a leisure educational children's institution.