title: ÐÐµÑÐ¾Ð´Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Methods of increasing the competitiveness of public catering enterprises.
Creators: name: ÐÐ°Ð»Ð¸ÐºÐ¾Ð², ÐÐ»ÐµÐºÑÐµÐ¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐµ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ²Ð°
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð³Ð¾Ð»ÑÐ±Ð¾Ð³Ð¾ Ð¾ÐºÐµÐ°Ð½Ð°
ÑÐµÐ½ÑÐ°Ð±ÐµÐ»ÑÐ½Ð¾ÑÑÑ
competitiveness
competitive advantage
competitive strategy
blue ocean strategy
profitability

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description: The topic of the masters thesis is "Methods of increasing the competitiveness of public catering enterprises". The purpose of the study is to determine the methods of increasing the competitiveness of a particular enterprise â Retey LLC. The study was carried out on the basis of the Retey LLC enterprise. The subject of the study: competitiveness parameters of the Retey limited liability company. Research methods: comparative analysis, methods of statistical analysis, expert method, methods of financial analysis. The main results of the study: Identification of the content and factors determining the competitiveness of an enterprise and goods (services); Determination of indicators characterizing various parameters and competitive capabilities of the enterprise; Conducting a comprehensive assessment of economic indicators that form an objective representation of the activities of Retey LLC; Practical application of theoretical and methodological aspects of assessing the competitiveness of an enterprise in relation to Retey LLC; Systematization of the results of calculations and estimates, on the basis of which measures will be developed to improve the competitiveness of Retey LLC. The scope of application of the results of the WRC. The data obtained during the study can be used in the development of the marketing plan of the Retey LLC enterprise. The scientific novelty of the study is the problem points of a particular catering company identified during the study, as well as ways to eliminate them. When working on the WRC, digital technologies of official Internet resources and analytical agencies, Microsoft office tools (Excel, Word, Power Point), Yandex Metrica, and data from research literature were used. Conclusions. The tasks of the WRC have been solved, the goal has been achieved, and the scope of application of the results has been determined. The results obtained have the characteristics of a scientific novelty. The prospects and directions of further research are substantiated. A set of measures aimed at increasing the competitiveness of the Retey restaurant is proposed.