title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¼ÑÐ½Ð¸ÑÐ¸Ð¿Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ°Ðº ÑÑÑÐ¸ÑÑÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐ¸Ð½Ð°ÑÐ¸Ð¸ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¼ÑÐ½Ð¸ÑÐ¸Ð¿Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð³Ð¾ÑÐ¾Ð´ÑÐºÐ¾Ð¹ Ð¾ÐºÑÑÐ³ Ð³Ð¾ÑÐ¾Ð´-ÐºÑÑÐ¾ÑÑ Ð¡Ð¾ÑÐ¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Improving the promotion of the municipality as a tourist destination on the example of the municipality of the city district of the resort city of Sochi
Creators: name: ÐÐ¾Ð²Ð°Ðº, ÐÐ°Ð»ÐµÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ°Ñ Ð´ÐµÑÑÐ¸Ð½Ð°ÑÐ¸Ñ
ÑÑÑÐ¸Ð·Ð¼
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð´ÐµÑÑÐ¸Ð½Ð°ÑÐ¸Ð¸
ÑÑÑÐ¸Ð·Ð¼ Ð¡Ð¾ÑÐ¸
Ð¿Ð¾Ð´Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð°
tourist destination
tourism
promotion of destination
tourism Sochi
subprogram

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ Ð¼ÐµÑÐ°Ð½Ð¸Ð·Ð¼Ð¾Ð² ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐ¸Ð½Ð°ÑÐ¸Ð¸ Ð³Ð¾ÑÐ¾Ð´Ð° Ð¡Ð¾ÑÐ¸, Ð¿Ð¾Ð¸ÑÐºÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼ Ð² Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÑÐµÑÐµ Ð¸ Ð¸Ñ ÑÑÑÑÐ°Ð½ÐµÐ½Ð¸Ñ. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð° Ð¿Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÑÑÐ¸Ð·Ð¼Ð° Ð½Ð° Ð¼ÑÐ½Ð¸ÑÐ¸Ð¿Ð°Ð»ÑÐ½Ð¾Ð¼ ÑÑÐ¾Ð²Ð½Ðµ. 2. ÐÐ½Ð°Ð»Ð¸Ð· ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÑÑÐ¸Ð·Ð¼Ð° Ð² Ð¼ÑÐ½Ð¸ÑÐ¸Ð¿Ð°Ð»ÑÐ½Ð¾Ð¼ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð³Ð¾ÑÐ¾Ð´ÑÐºÐ¾Ð¹ Ð¾ÐºÑÑÐ³ Ð³Ð¾ÑÐ¾Ð´-ÐºÑÑÐ¾ÑÑ Ð¡Ð¾ÑÐ¸. 3. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð¾ÑÐ½Ð¾Ð² Ð³Ð¾ÑÑÐ´Ð°ÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¸ Ð¼ÑÐ½Ð¸ÑÐ¸Ð¿Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ ÑÐµÐ³ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÑÑÐ¸Ð·Ð¼Ð° Ð² ÐÐ Ð³Ð¾ÑÐ¾Ð´ÑÐºÐ¾Ð¹ Ð¾ÐºÑÑÐ³ Ð³Ð¾ÑÐ¾Ð´-ÐºÑÑÐ¾ÑÑ Ð¡Ð¾ÑÐ¸. 4. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¼ÑÐ½Ð¸ÑÐ¸Ð¿Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð³Ð¾ÑÐ¾Ð´ÑÐºÐ¾Ð¹ Ð¾ÐºÑÑÐ³ Ð³Ð¾ÑÐ¾Ð´-ÐºÑÑÐ¾ÑÑ Ð¡Ð¾ÑÐ¸ ÐºÐ°Ðº ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐ¸Ð½Ð°ÑÐ¸Ð¸. 5. ÐÑÐµÐ½ÐºÐ° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÑÐµÐºÑÐ° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½ÑÑ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð¾ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð¾ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ðµ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÐµÑÑ Ð² Ð³Ð¾ÑÐ¾Ð´Ðµ Ð¡Ð¾ÑÐ¸, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð¾Ð¿ÑÐ¾Ñ Ð¼ÐµÑÑÐ½ÑÑ Ð¶Ð¸ÑÐµÐ»ÐµÐ¹. ÐÑÐ»Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð² Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ð¸ ÑÑÑÐ¸Ð·Ð¼Ð°. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¼ÑÐ½Ð¸ÑÐ¸Ð¿Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ°Ðº ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐ¸Ð½Ð°ÑÐ¸Ð¸, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ð¼ÐµÑÐ°Ð½Ð¸Ð·Ð¼Ñ Ð¸Ñ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸. ÐÐ»Ñ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÑÐµÐºÑÐ° ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹, Ð±ÑÐ»Ð¸ ÑÐ¿ÑÐ¾Ð³Ð½Ð¾Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÐµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸.
description: This work is devoted to the study of mechanisms for improving the promotion of the tourist destination of the city of Sochi, the search for problems in this area and their elimination. Tasks that were solved during the study: 1. Study of theoretical material on the development of tourism at the municipal level. 2. Analysis of tourism development in the municipal formation of the city district of the resort city of Sochi. 3. Study of the basics of state and municipal regulation of tourism development in the Moscow City District of the resort city of Sochi. 4. Development of recommendations for the promotion of the municipal formation of the city district of the resort city of Sochi as a tourist destination. 5. Assessment of the economic effect of the developed recommendations. As a result, the state of the tourism sector in the city of Sochi was analyzed, and a survey of residents was conducted. Problems in the organization and promotion of tourism were identified. Recommendations for improving the promotion of the municipality as a tourist destination are developed, as well as mechanisms for their implementation are proposed. To assess the socio-economic impact of the recommendations, the necessary indicators were predicted.