title: Ð¡ÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð°Ñ Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð° Ð¼ÑÑÐ½ÑÑ ÐºÐ¾Ð½ÑÐµÑÐ²Ð¾Ð², ÑÐµÐ°Ð»Ð¸Ð·ÑÐµÐ¼ÑÑ Ð² ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÑÐµÑÐ¸, Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ñ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Comparative evaluation of the quality of meat canned goods sold in retail chains and development of proposals for improving their assortment
Creators: name: ÐÐ°Ð¹ÑÐ¸Ð½, ÐÐ»Ð°Ð´Ð¸ÑÐ»Ð°Ð²
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¼ÑÑÐ½ÑÐµ ÐºÐ¾Ð½ÑÐµÑÐ²Ñ
Ð³Ð¾Ð²ÑÐ´Ð¸Ð½Ð° ÑÑÑÐµÐ½Ð°Ñ
ÑÑÐ½Ð¾Ðº Ð¼ÑÑÐ½ÑÑ ÐºÐ¾Ð½ÑÐµÑÐ²Ð¾Ð²
Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ðµ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ñ
Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½Ñ
ÐºÐ°ÑÐµÑÑÐ²Ð¾
meat canned food
stewed beef
meat canned food market
consumer preferences
assortment
quality

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«Ð¡ÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð°Ñ Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð° Ð¼ÑÑÐ½ÑÑ ÐºÐ¾Ð½ÑÐµÑÐ²Ð¾Ð², ÑÐµÐ°Ð»Ð¸Ð·ÑÐµÐ¼ÑÑ Ð² ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÑÐµÑÐ¸, Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ñ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ°Â». ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÑÑÑÑ Ð¼ÑÑÐ½ÑÐµ ÐºÐ¾Ð½ÑÐµÑÐ²Ñ Â«ÐÐ¾Ð²ÑÐ´Ð¸Ð½Ð° ÑÑÑÐµÐ½Ð°ÑÂ». ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÑÑÑÑ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ðµ ÑÐ²Ð¾Ð¹ÑÑÐ²Ð° ÐºÐ¾Ð½ÑÐµÑÐ²Ð¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð¹ Ð¼ÑÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸, ÑÐºÑÐ¿ÐµÑÑÐ¸Ð·Ð° ÐºÐ°ÑÐµÑÑÐ²Ð° Ð³Ð¾Ð²ÑÐ´Ð¸Ð½Ñ ÑÑÑÐµÐ½Ð¾Ð¹ Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸Ñ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ°. Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð¸ Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð° Ð¼ÑÑÐ½ÑÑ ÐºÐ¾Ð½ÑÐµÑÐ²Ð¾Ð², ÑÐµÐ°Ð»Ð¸Ð·ÑÐµÐ¼ÑÑ Ð² ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÑÐµÑÐ¸, Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ñ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ°. ÐÑÐ»Ð¸ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: â Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÑ Ð½Ð¾ÑÐ¼Ð°ÑÐ¸Ð²Ð½ÑÐµ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ñ Ðº ÐºÐ°ÑÐµÑÑÐ²Ñ Ð¸ Ð±ÐµÐ·Ð¾Ð¿Ð°ÑÐ½Ð¾ÑÑÐ¸ Ð¼ÑÑÐ½ÑÑ ÐºÐ¾Ð½ÑÐµÑÐ²Ð¾Ð²; â Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½Ñ Ð¼ÑÑÐ½ÑÑ ÐºÐ¾Ð½ÑÐµÑÐ²Ð¾Ð² Ð² ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ ÐÐ Ð¢Ð Â«ÐÐµÑÐµÐºÑÐµÑÑÐ¾ÐºÂ» Ð¸ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ðµ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¸ Ð²ÑÐ±Ð¾ÑÐµ ÐºÐ¾Ð½ÑÐµÑÐ²Ð¾Ð²; â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð¼ÑÑÐ½ÑÑ ÐºÐ¾Ð½ÑÐµÑÐ²Ð¾Ð²; â Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÑ Ð¾ÑÐµÐ½ÐºÑ ÐºÐ°ÑÐµÑÑÐ²Ð° Ð¼ÑÑÐ½ÑÑ ÐºÐ¾Ð½ÑÐµÑÐ²Ð¾Ð² ÑÐ°Ð·Ð½ÑÑ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´Ð¸ÑÐµÐ»ÐµÐ¹. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸Ð»Ð¸ÑÑ Ð½Ð° Ð±Ð°Ð·Ðµ Ð»Ð°Ð±Ð¾ÑÐ°ÑÐ¾ÑÐ¸Ð¸ ÑÐ¾Ð²Ð°ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¸ ÑÐºÑÐ¿ÐµÑÑÐ¸Ð·Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ ÑÐ¾Ð²Ð°ÑÐ¾Ð² ÐÐ¨Ð¡Ð¸Ð¢. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð¾ÑÐ³Ð°Ð½Ð¾Ð»ÐµÐ¿ÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¸ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ°Ð»ÑÐ½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¾ÑÐµÐ½ÐºÐ¸ ÐºÐ°ÑÐµÑÑÐ²Ð° ÑÐ¾Ð²Ð°ÑÐ¾Ð², ÑÐ¾ÑÐ¸Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð¼ÐµÑÐ¾Ð´ c Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¾Ð¿ÑÐ¾ÑÐ° (Google Forms). ÐÐ±ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐºÑÐ¿ÐµÑÐ¸Ð¼ÐµÐ½ÑÐ°Ð»ÑÐ½ÑÑ Ð´Ð°Ð½Ð½ÑÑ Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸Ð»Ð°ÑÑ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½Ð¾Ð³Ð¾ Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ñ (Ð¿Ð°ÐºÐµÑÐ° Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð´Ð°Ð½Ð½ÑÑ) Microsoft Excel, Microsoft Word. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð¸ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹, ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð¾Ð²Ð°Ð½Ð¾ Ð´Ð¾Ð±Ð°Ð²Ð¸ÑÑ Ð² Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½Ñ ÐºÐ¾Ð½ÑÐµÑÐ²Ñ Ð¸Ð· ÐºÑÑÐ¸ÑÑ Ð¸ Ð¸Ð½Ð´ÐµÐ¹ÐºÐ¸, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÑÐ´Ð¾Ð±Ð½ÑÐµ Ð¸ Ð¿ÑÐ¸Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÑÐ½ÑÐµ ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ¸, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸ÑÑ Ð´ÐµÐ³ÑÑÑÐ°ÑÐ¸Ð¸ Ð² ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¼ Ð·Ð°Ð»Ðµ. ÐÑÑÐ¾Ð´Ñ Ð¸Ð· Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½ÑÑ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÑÐ°Ð±Ð¾ÑÑ ÑÐ´ÐµÐ»Ð°Ð½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð²ÑÐ²Ð¾Ð´Ñ: Ð½Ð° ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð¼ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¼ ÑÑÐ½ÐºÐµ Ð½Ð°Ð±Ð»ÑÐ´Ð°ÐµÑÑÑ Ð·Ð½Ð°ÑÐ¸ÑÐµÐ»ÑÐ½ÑÐ¹ ÑÐ¾ÑÑ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ð° Ð¼ÑÑÐ½ÑÑ ÐºÐ¾Ð½ÑÐµÑÐ²Ð¾Ð², Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»Ð¸ ÑÐ°ÑÐµ Ð¾Ð±ÑÐ°ÑÐ°ÑÑ Ð²Ð½Ð¸Ð¼Ð°Ð½Ð¸Ðµ Ð½Ð° ÑÐ¾ÑÑÐ°Ð², ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÑ Ð¸ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´Ð¸ÑÐµÐ»Ñ Ð¼ÑÑÐ½ÑÑ ÐºÐ¾Ð½ÑÐµÑÐ²Ð¾Ð², Ð½Ð° ÑÑÐ½ÐºÐµ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ñ Ð¼ÑÑÐ½ÑÐµ ÐºÐ¾Ð½ÑÐµÑÐ²Ñ, Ð½Ðµ ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²ÑÑÑÐ¸Ðµ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸ÑÐ¼ ÐºÐ°ÑÐµÑÑÐ²Ð°. ÐÐ¾Ð»ÑÑÐµÐ½Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð¼Ð¾Ð³ÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÑÑÑ ÑÐ¾ÑÐ³Ð¾Ð²ÑÐ¼Ð¸ Ð¸ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²ÐµÐ½Ð½ÑÐ¼Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸ÑÐ¼Ð¸ Ñ ÑÐµÐ»ÑÑ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÐ°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ°.
description: The topic of the final qualifying work: "Comparative evaluation of the quality of meat canned goods sold in retail chains and development of proposals for improving their assortment". The object of the study is meat canned goods "Stewed Beef". The subject of this study is consumer properties of canned meat products, quality assessment of stewed beef, and analysis of their assortment. The purpose of the work is analysis of the assortment and quality assessment of meat canned goods sold in retail chains, and development of proposals for improving the assortment. The following tasks were identified: â investigate regulatory requirements for the quality and safety of meat canned goods; â analyze the assortment of meat canned food in the trading enterprise JSC TD "Perekrestok" and consumer preferences when choosing canned food; â develop recommendations for improving the assortment; â conduct a comparative assessment of the quality of meat canned food from different manufacturers. The research was carried out on the basis of the Laboratory of Commodity Science and examination of consumer goods of the Higher School of Economics. The work uses organoleptic and instrumental methods of assessing the quality of goods, the sociological method using an online survey (Google Forms). The experimental data was processed using Microsoft Excel software, Microsoft Word (data analysis package). Based on the analysis of the assortment and consumer preferences, it is recommended to add chicken and turkey canned goods to the assortment, develop convenient and attractive packaging, and conduct tastings in the sales area. Based on the results of the work, the following conclusions were made: there is a significant growth in the production of meat canned goods in the modern Russian market, consumers increasingly pay attention to the composition, packaging, and manufacturer of meat canned goods, and there are meat canned goods on the market that do not meet quality requirements. The results of this work can be used by trading and manufacturing enterprises to form a rational assortment.