title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a business plan for a trade enterprise
Creators: name: Ð¡Ð»Ð¾Ð½Ð¾Ð², ÐÑÑÐµÐ¼
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸
bussines plan
marketing
perfomance indicators

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð°Ð¶Ðµ ÑÐ°Ð·Ð»Ð¸Ð²Ð½Ð¾Ð³Ð¾ Ð¿Ð¸Ð²Ð°. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÑÐ¾Ð´ÑÐ¼Ð°Ð½Ð° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ Ð¸ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³ Ð±ÑÐ´ÑÑÐµÐ¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÑÐ¾ÑÐºÐ¸ 2. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½ ÑÑÐ½Ð¾Ðº ÑÐ±ÑÑÐ° 3. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¸ Ð²ÑÐ±ÑÐ°ÑÑ ÐºÐ°Ð½Ð°Ð»Ñ Ð¿Ð¾ÑÑÐ°Ð²ÐºÐ¸ ÑÐ¾Ð²Ð°ÑÐ° 4. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð¾ ÑÐµÐºÑÑÐµÐµ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ðµ Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÑ ÑÑÐµÐ´Ñ Ð½Ð° Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¾Ð¼ ÑÑÐ½ÐºÐµ ÑÐ°Ð·Ð»Ð¸Ð²Ð½Ð¾Ð³Ð¾ Ð¿Ð¸Ð²Ð°, Ð²ÑÑÐ²Ð¸ÑÑ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÑÐ½ÐºÐ° Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÑ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ñ Ð±ÑÐ´ÑÑÐµÐ³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ. 5. Ð Ð°ÑÑÑÐ¸ÑÐ°Ð½Ñ Ð·Ð°ÑÑÐ°ÑÑ Ð½Ð° Ð¾ÑÐºÑÑÑÐ¸Ðµ Ð¸ Ð¿Ð¾Ð´Ð´ÐµÑÐ¶Ð°Ð½Ð¸Ðµ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÑÐ¾ÑÐºÐ¸ Ð´Ð¾ Ð²ÑÑÐ¾Ð´Ð° Ð½Ð° Ð±ÐµÐ·ÑÐ±ÑÑÐ¾ÑÐ½Ð¾ÑÑÑ. 6. Ð Ð°ÑÑÑÐ¸ÑÐ°Ð½Ñ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐ¸ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ³Ð¾ ÑÐ°ÑÑÐ¸ÑÐµÐ½Ð¸Ñ. Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ Ð¸Ð´ÐµÐ¸ Ð¾ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ð¸ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð°Ð¶Ðµ ÑÐ°Ð·Ð»Ð¸Ð²Ð½Ð¾Ð³Ð¾ Ð¿Ð¸Ð²Ð°. ÐÑÐºÑÑÑÐ¸Ðµ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð¿Ð¾ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐ°Ð·Ð»Ð¸Ð²Ð½Ð¾Ð³Ð¾ Ð¿Ð¸Ð²Ð° Ð² Ð³. Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ðµ Ñ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ¹ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÑÑ ÑÐ°ÑÑÐ¸ÑÐµÐ½Ð¸Ñ Ð±Ð¸Ð·Ð½ÐµÑÐ°. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð° Ð¿ÑÐ¸Ð´ÑÐ¼Ð°Ð½Ð° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ Ð±ÑÐ´ÑÑÐµÐ³Ð¾ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°, Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½ ÑÑÐ½Ð¾Ðº ÑÐ±ÑÑÐ° Ð² Ð³. Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ñ, Ð²ÑÐ±ÑÐ°Ð½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¿Ð¾ÑÑÐ°Ð²ÑÐ¸ÐºÐ¸ Ð¸ Ð¿Ð¾ÑÐ¸ÑÐ°Ð½Ð° ÑÑÐ¼Ð¼Ð° Ð·Ð°ÑÑÐ°Ñ Ð¸ Ð±ÑÐ´ÑÑÐµÐ¹ Ð¿ÑÐ¸Ð±ÑÐ»Ð¸ Ñ ÑÑÐµÑÐ¾Ð¼ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½ÑÑ Ð¸Ð·Ð´ÐµÑÐ¶ÐµÐº.
description: This work is devoted to the development of a business plan for the enterprise of trade for the sale of draft beer. Tasks that were solved during the study: 1. The concept and branding of the future retail outlet has been thought out 2. The sales market is analyzed 3. Analyzed and select the product delivery channels 4. The current state and competitive environment in the St. Petersburg draught beer market are analyzed, and the trends in the market development and the competitive position of the future enterprise are revealed. 5. The costs of opening and maintaining a retail outlet before reaching break-even are calculated. 6. The possibilities of further expansion are calculated. The work was carried out based on the idea of creating a business for the sale of draft beer. Opening of a store for the sale of draft beer in St. Petersburg with the further possibility of selected the main suppliers and calculated the amount of costs and future profits, taking into account possible costs.