title: ÐÐ°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÐ½ÐºÐ° Ñ ÑÐµÐ»ÑÑ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÐµÐ¿ÑÑÐ°ÑÐ¸Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Marketing research of the market in order to assessment of company's reputation
Creators: name: ÐÐ¾ÑÐ¾Ð±ÑÐµÐ²Ð°, ÐÐ»ÑÐ³Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÑÐµÐ¿ÑÑÐ°ÑÐ¸Ñ
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ
ÑÑÐ½Ð¾Ðº Ð´ÐµÑÑÐºÐ¸Ñ ÑÐ¾Ð²Ð°ÑÐ¾Ð²
Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ
reputation
positioning strategy
childenâs goods market
company
marketing research

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description: The subject of the graduate qualification work is âMarketing research of the market in order to assessment of companyâs reputationâ.The given work is devoted to the marketing research of online market of childrenâs goods for assessing of reputation of company. During the research process the following tasks were solved:1. Give the general description of companyâs activities.2. Analyze the specificity of the market of goods for children.3. Analyze the factors of the macro- and microenvironment of the enterprise.4. Identify the factors affecting the reputation of a company.5. Investigate the competitive profile of participants in the market of products for children in Russia.6. Evaluate companyâs positioning, customer loyalty and satisfaction level.7. Hold segmentation of customers in the market.8. Formulate marketing decisions based on assessment of companyâs reputation.9. Offer the recommendations on the implementation of marketing decisions.The work was carried out in the âSolnyshkoâ, IE Petrova S. V. In the course of the work, the trading activity of the company in the online market of products for children in Russia was considered, literature, legislative and regulatory acts and open sources were analysed. For formulating marketing decisions in-depth interview and online survey were held.The result of the work was the assessment of reputation of the âSolnyshkoâ company and formulating of marketing decisions for brand development which were offered for implementation.