title: Ð¡Ð¸Ð¼Ð±Ð¸Ð¾Ð· Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ñ Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐ¾Ð¿Ð¸Ð½Ð³Ðµ Ð¸ Ð¾ÑÐ»Ð°Ð¹Ð½-ÑÐ¸ÑÐµÐ¹Ð»Ðµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Symbiosis and competition in online shopping and offline retail
Creators: name: Ð§ÑÐ½Ñ Ð¦Ð¸Ð½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
ÑÐ¸Ð·Ð¸ÑÐµÑÐºÐ°Ñ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
Ð¾Ð½Ð»Ð°Ð¹Ð½- Ð¸ Ð¾ÑÑÐ»Ð°Ð¹Ð½-Ð¸Ð½ÑÐµÐ³ÑÐ°ÑÐ¸Ñ
retail trade
physical retail
online retail
online and offline integration

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð¼Ð°Ð³Ð¸ÑÑÑÐ°: Â«ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ¸Ð¼Ð±Ð¸Ð¾Ð· Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ñ Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐ¾Ð¿Ð¸Ð½Ð³Ðµ Ð¸ Ð¾ÑÐ»Ð°Ð¹Ð½-ÑÐ¸ÑÐµÐ¹Ð»Ðµ. ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÑÑÑÑ Ð°ÑÐ¿ÐµÐºÑÑ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ð¹ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÐ¸ÑÐµÐ¹Ð»Ð° LamodaÂ». Ð¦ÐµÐ»ÑÑ Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ð¹ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÐ¸ÑÐµÐ¹Ð»Ð° Lamoda. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð¾ÑÑ Ð½Ð° Ð±Ð°Ð·Ðµ Lamoda. ÐÑÐµÐ´Ð¼ÐµÑ ÐÐÐ : ÐÐ°ÑÑÐ°ÑÑ, Ð¿ÑÐ¸Ð±ÑÐ»Ñ, Ð¾Ð±ÑÐµÐ¼ Ð¿ÑÐ¾Ð´Ð°Ð¶, ÐºÐ¾Ð½ÐºÑÐµÑÐ½Ð°Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ñ Ð¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÑ. ÐÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÐÑÐ¸Ð¼ÐµÐ½ÑÐ»Ð¸ÑÑ Ð¾Ð±ÑÐµÐ½Ð°ÑÑÐ½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÐºÐ¾Ð½ÑÐµÐ½ÑÐ½ÑÐ¹ Ð¸ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¼ÐµÑÐ¾Ð´ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¸Ð¹, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ¿ÐµÑÐ¸ÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð¸Ð½Ð´ÑÐºÑÐ¸Ð¸; ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÐÐ½ÐµÐ´ÑÐµÐ½Ð¸Ðµ Ð¾Ð½Ð»Ð°Ð¹Ð½- Ð¸ Ð¾ÑÑÐ»Ð°Ð¹Ð½-Ð¸Ð½ÑÐµÐ³ÑÐ°ÑÐ¸Ð¸ Ð¿Ð¾Ð¼Ð¾Ð¶ÐµÑ ÑÐ¸ÑÐµÐ¹Ð»ÐµÑÐ°Ð¼ Ð¿Ð¾Ð²ÑÑÐ¸ÑÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ; Ð­ÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ ÑÐ¸ÑÐµÐ¹Ð»ÐµÑÐ¾Ð², Ð²Ð½ÐµÐ´ÑÑÑÑÐ¸Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½- Ð¸ Ð¾ÑÐ»Ð°Ð¹Ð½-Ð¸Ð½ÑÐµÐ³ÑÐ°ÑÐ¸Ñ, Ð¿Ð¾ÐºÐ°Ð·Ð°Ð»Ð° ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ñ Ðº Ð´Ð¸ÑÑÐµÑÐµÐ½ÑÐ¸Ð°ÑÐ¸Ð¸, Ð¸Ð· ÐºÐ¾ÑÐ¾ÑÑÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð½Ð° 34,4% Ð¾ÑÐ½Ð¾ÑÐ¸ÑÐµÐ»ÑÐ½Ð¾ Ð²Ð¾Ð·ÑÐ¾ÑÐ»Ð°, ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð½Ð° 53,1% Ð¾ÑÐ½Ð¾ÑÐ¸ÑÐµÐ»ÑÐ½Ð¾ Ð½Ðµ Ð¸Ð·Ð¼ÐµÐ½Ð¸Ð»Ð°ÑÑ, Ð° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð½Ð° 12,5% Ð¾ÑÐ½Ð¾ÑÐ¸ÑÐµÐ»ÑÐ½Ð¾ ÑÐ½Ð¸Ð·Ð¸Ð»Ð°ÑÑ. ÐÐ±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÐÐÐ : ÐÐ¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÑÐ¾Ð·Ð½Ð¸ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð² ÐÐ½ÑÐµÑÐ½ÐµÑÐµ. ÐÐ°ÑÑÐ½Ð¾Ð¹ Ð½Ð¾Ð²Ð¸Ð·Ð½Ð¾Ð¹ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð²Ð¾ Ð¼Ð½Ð¾Ð³Ð¸Ñ Ð°ÑÐ¿ÐµÐºÑÐ°Ñ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¾Ð½Ð»Ð°Ð¹Ð½- Ð¸ Ð¾ÑÑÐ»Ð°Ð¹Ð½-Ð¼Ð¾Ð´ÐµÐ»ÐµÐ¹ Ð¿ÑÐ¾Ð´Ð°Ð¶, Ð´Ð»Ñ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð½Ð¾Ð²Ð¾Ð³Ð¾ Ð¼ÐµÑÐ¾Ð´Ð° Ð¿ÑÐ¾Ð´Ð°Ð¶. ÐÐ¾Ð´ÑÐ²ÐµÑÐ¶Ð´ÐµÐ½Ñ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ Ð¸ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹. ÐÑÐ²Ð¾Ð´Ñ. ÐÐ°Ð´Ð°ÑÐ¸ ÐÐÐ  ÑÐµÑÐµÐ½Ñ, ÑÐµÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° Ð¾Ð±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð². ÐÐ±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ñ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ Ð¸ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ. ÐÐ¾Ð»ÑÑÐµÐ½Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¾Ð±Ð»Ð°Ð´Ð°ÑÑ Ð¿ÑÐ¸Ð·Ð½Ð°ÐºÐ°Ð¼Ð¸ Ð½Ð°ÑÑÐ½Ð¾Ð¹ Ð½Ð¾Ð²Ð¸Ð·Ð½Ñ.
description: Theme of the master's thesis: Â«The object of the thesis is the symbiosis and competition in online shopping and offline retail. The subject of the thesis is the aspects of improving the competitiveness of online retail LamodaÂ». The purpose of the research is The aim of the thesis is to develop directions for improving the competitiveness of online retail Lamoda. The study was carried out on the basis of Lamoda. The subject of the thesis: Costs, profit, sales volume, specific information and business processes. Research methods: General scientific research methods were used: content and comparative analysis, the method of analogies, as well as specific research methods,induction. The main results of the study: Implementing online and offline integration will help retailers improve efficiency; The efficiency of retailers implementing online and offline integration showed a trend towards differentiation, of which the efficiency increased by 34.4% relatively, the efficiency remained relatively unchanged by 53.1%, and the efficiency decreased by 12.5% relatively; Scope of results Improving the competitiveness of retail companies on the Internet. The scientific novelty of research is In many aspects of analyzing online and offline sales models, to create a new sales method. The prospects and directions of further research development are confirmed. Conclusions. The tasks of the thesis have been solved, the goal has been achieved, the scope of the results has been determined. Prospects and directions for further development of the study are grounded. The results obtained have signs of scientific novelty.