title: ÐÐ½Ð°Ð»Ð¸Ð· ÑÐ¿Ð¾ÑÐ¾Ð±Ð¾Ð² Ð¿ÑÐµÐ´Ð¾ÑÐ²ÑÐ°ÑÐµÐ½Ð¸Ñ ÑÐ¸ÑÐºÐ¾Ð² Ð¼Ð¾ÑÐµÐ½Ð½Ð¸ÑÐµÑÑÐ²Ð° Ð² ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ðµ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð´Ð¸ÐºÐ¸ Ð¿Ð¾ Ð¸Ñ ÑÐ½Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Analysis of ways to prevent the risks of fraud in digital advertising and development of a methodology to reduce them for an e-commerce company
Creators: name: Ð¡Ð¾ÐºÐ¾Ð»Ð¾Ð², ÐÐµÐ½Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÑÐ¸ÑÐº Ð¼Ð¾ÑÐµÐ½Ð½Ð¸ÑÐµÑÑÐ²Ð°
ÑÐ¸ÑÑÐ¾Ð²Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐµÐºÐ»Ð°Ð¼Ð°
fraud risk
digital advertising
e-commerce company
online advertising

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description: The title of the master graduate qualification work: Analysis of ways to prevent the risks of fraud in digital advertising and development of a methodology to reduce them for an e-commerce company. The aim of the study is development and implementation of a methodology to reduce potential fraud risks for an e-commerce enterprise. The study has been carried out on the materials of internal data of the company and external data on the topic of work. Research subject: risks of fraud in digital advertising related to the company's advertising activities. Research methods used: theoretical analysis, study of materials of scientific and periodicals on the problem, methods of synthesis, analogy, induction, deduction, generalization, classification, comparison. The main results of the study: Analyzed the types of risks in digital advertising and their differences; proposed methods to reduce the risk of fraud for e-commerce companies; a methodology has been developed to improve the effectiveness of an advertising campaign by reducing the risks of fraud in influence marketing. The areas of the study results application â the results obtained can be applied when conducting a marketing campaign through digital advertising to reduce the risk of fraud. The scientific novelty of the study proposal of a methodology to reduce the risk of fraud in influence marketing. Conclusions of study. The introduction of anti-fraud systems can significantly reduce the risks of fraud in an advertising campaign through digital advertising, which in turn directly affects the company's revenue and profit indicators.