title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿Ð»Ð°Ð½Ð° Ð³ÐµÐ¾Ð¼ÐµÐ´Ð¸Ð¹Ð½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð´Ð»Ñ Ð¼Ð°Ð»Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Developing a media advertising plan for a small business
Creators: name: Ð¢ÑÑÐ±Ð¸Ð½Ð°, ÐÐ¸Ð°Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð³ÐµÐ¾Ð¼ÐµÐ´Ð¸Ð¹Ð½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
Ð¼Ð°Ð»Ð¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð¿Ð»Ð°Ð½
ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð»Ð¾ÐºÐ°Ð»ÑÐ½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
Ð³ÐµÐ¾ÑÐ°ÑÐ³ÐµÑÐ¸Ð½Ð³
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ ÑÐµÐºÐ»Ð°Ð¼Ñ
Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ
ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸
Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹
ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐµ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸
Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ°
ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ
Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÑÐ·Ð½Ð°Ð²Ð°ÐµÐ¼Ð¾ÑÑÐ¸
Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°
geomedia advertising
small business
marketing plan
digital marketing
local advertising
geotargeting
advertising effectiveness
online platforms
advertising strategies
consumer behavior
advertising campaigns
market analysis
target audience
awareness raising
marketing tools

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿ÑÐµÐ´Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÑÐ°Ð»Ð¾Ð½Ñ ÐºÑÐ°ÑÐ¾ÑÑ Ð½Ð°Ð²ÑÐºÐ¾Ð² Ð¸ Ð·Ð½Ð°Ð½Ð¸Ð¹, Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÑ Ð´Ð»Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð² Ð³ÐµÐ¾ÑÐµÑÐ²Ð¸ÑÐ°Ñ , ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿Ð»Ð°Ð½Ð° Ð³ÐµÐ¾Ð¼ÐµÐ´Ð¸Ð¹Ð½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸, Ð²Ð¾Ð·Ð²ÑÐ°ÑÐ°ÐµÐ¼Ð¾ÑÑÐ¸ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² Ð¸ ÑÐ·Ð½Ð°Ð²Ð°ÐµÐ¼Ð¾ÑÑÐ¸ Ð±ÑÐµÐ½Ð´Ð° Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐ ÐÐ¸Ð½Ð¾Ð³ÑÐ°Ð´Ð¾Ð²Ð° Ð¡Ð°Ð¼Ð¸Ñ Ð¢Ð¸Ð¼ÑÑÐ¾Ð²Ð½Ð° ÑÐ°Ð»Ð¾Ð½ ÐºÑÐ°ÑÐ¾ÑÑ Â«ÐÐ°ÑÐ±Ð¸ ÐÐ°ÐºÂ». Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ ÐÐ ÐÐ¸Ð½Ð¾Ð³ÑÐ°Ð´Ð¾Ð²Ð° Ð¡.Ð¢. ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ: ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð·, ÑÐ¼Ð¿Ð¸ÑÐ¸ÑÐµÑÐºÐ¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ, ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, ÐºÐ¾Ð»Ð¸ÑÐµÑÑÐ²ÐµÐ½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: - Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð° Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐ ÐÐ¸Ð½Ð¾Ð³ÑÐ°Ð´Ð¾Ð²Ð° Ð¡.Ð¢. Ð¸ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð°ÑÐ¿ÐµÐºÑÑ Ð³ÐµÐ¾Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°; - Ð¸Ð·ÑÑÐµÐ½Ð° Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÐÐ ÐÐ¸Ð½Ð¾Ð³ÑÐ°Ð´Ð¾Ð²Ð° Ð¡.Ð¢.; - ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿Ð»Ð°Ð½ Ð³ÐµÐ¾Ð¼ÐµÐ´Ð¸Ð¹Ð¾Ð½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ; - Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹. ÐÐ±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÐÐÐ  Ð·Ð°ÐºÐ»ÑÑÐ°ÑÑÑÑ Ð² ÑÐ»ÑÑÑÐµÐ½Ð¸Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ð¸ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð¸ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð½Ð° ÑÑÐ½ÐºÐµ. Ð­ÑÐ¸ ÑÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾Ð¼Ð¾Ð³ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð±Ð¾Ð»ÐµÐµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ Ð¿ÑÐ¸Ð²Ð»ÐµÐºÐ°ÑÑ Ð½Ð¾Ð²ÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² Ð¸ ÑÐºÑÐµÐ¿Ð»ÑÑÑ Ð´Ð¾Ð²ÐµÑÐ¸Ðµ ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ñ, ÑÑÐ¾ ÑÐ¿Ð¾ÑÐ¾Ð±ÑÑÐ²ÑÐµÑ ÑÐ¾ÑÑÑ Ð±ÑÐµÐ½Ð´Ð° Ð¸ ÐµÐ³Ð¾ ÑÐ·Ð½Ð°Ð²Ð°ÐµÐ¼Ð¾ÑÑÐ¸. ÐÑÐ¸ ÑÐ°Ð±Ð¾ÑÐµ Ð½Ð°Ð´ ÐÐÐ  Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ ÑÐ¸ÑÑÐ¾Ð²ÑÐµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Adobe Photoshop, Adobe Illustrator, Google Forms, SurveyMonkey, Microsoft Excel, SPSS, Microsoft Word, Canva. ÐÑÐ²Ð¾Ð´Ñ. ÐÐ°Ð´Ð°ÑÐ¸ ÐÐÐ  ÑÐµÑÐµÐ½Ñ, ÑÐµÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° Ð¾Ð±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð².
description: The aim of the graduate qualification work the goal is to provide the beauty salon with the skills and knowledge necessary for the effective use of advertising in geoservices, to develop a plan for geomedia advertising to increase competitiveness, customer return and brand awareness using the example of IP Vinogradova Samiya Timurovna beauty salon "Barbie Lak". The work has been carried out on the materials for IP Vinogradova S.T. Research methods used: theoretical analysis, empirical research, comparative analysis, quantitative analysis. The main results of the graduate qualification work: - the activity of the company IP Vinogradova S.T. and the theoretical aspects of geomarketing are analyzed; - the marketing activities of IP Vinogradov S.T. have been studied; - a plan for geo-media advertising has been developed; - an assessment of the effectiveness of the proposed measures has been carried out. The areas of the graduate qualification work results application: they consist in improving the companys marketing strategies, optimizing communications, and increasing competitiveness in the market. These improvements will help the company to attract new customers more effectively and strengthen the trust of existing ones, which contributes to the growth of the brand and its recognition. Information technologies Adobe Photoshop, Adobe Illustrator, Google Forms, SurveyMonkey, Microsoft Excel, SPSS, Microsoft Word, Canva. were used while working on the graduate qualification work. Conclusions. Tasks have been solved, aim has been achieved, the areas of the results application have been determined.