title: Ð¡ÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð°Ñ Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð° ÐºÐ¾Ð½ÑÐµÑÐ²Ð¾Ð² Ð´Ð»Ñ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ Ð´ÐµÑÐµÐ¹ ÑÐ°Ð½Ð½ÐµÐ³Ð¾ Ð²Ð¾Ð·ÑÐ°ÑÑÐ°, Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½Ð¾ÑÐ½ÑÑ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¹ Ð¸ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ Ð½Ð° ÑÑÐ½ÐºÐµ Ð´ÐµÑÑÐºÐ¾Ð³Ð¾ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Comparative assessment of the quality of canned food for young children, analysis of market trends and consumer preferences in the childrens food market
Creators: name: ÐÐ°Ð»Ð¸Ð½Ð¸Ð½Ð°, ÐÐ´ÐµÐ»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð´ÐµÑÑÐºÐ¾Ðµ Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ
ÑÑÑÐºÑÐ¾Ð²ÑÐµ ÐºÐ¾Ð½ÑÐµÑÐ²Ñ
ÑÐ±Ð»Ð¾ÑÐ½Ð¾Ðµ Ð¿ÑÑÐµ
ÑÑÐ½Ð¾ÑÐ½ÑÐµ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸
Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ðµ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ñ
Ð¾ÑÐ³Ð°Ð½Ð¾Ð»ÐµÐ¿ÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¸ ÑÐ¸Ð·Ð¸ÐºÐ¾-Ñ Ð¸Ð¼Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸
child nutrition
fruit canned goods
apple puree
market trends
consumer preferences
organoleptic and physical-chemical indicators

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description: The objects of the study are canned baby food made from apple puree. The subject of this study is the consumer properties of canned foods based on apple puree for the nutrition of young children, the evaluation of their quality, and marketing research to identify consumer preferences in the market of childrens nutrition. The purpose of the work is analysis of market trends, consumer preferences in the baby food market, and evaluation of the quality of fruit preserves for young children. The research objectives included: studying the market, classification and assortment of baby food; studying the product characteristics and quality requirements of canned baby food; conducting marketing research to identify consumer preferences in the baby food market; evaluating the quality of baby food based on apple puree according to physical, chemical, and sensory indicators. The research was carried out on the basis of the laboratory of commodity expertise and consumer goods at the Higher School of Economics and Technology. Organoleptic and instrumental methods for evaluating product quality were used in the work, as well as a sociological method through an internet survey (Google Forms). During the data collection process required for the task, Google and Yandex search engines were used. The experimental data was processed using software (data analysis package) Microsoft Excel and Microsoft Word. Based on the analysis of marketing research and consumer preferences, it was established that the majority of respondents consider product quality, brand, reviews, and recommendations important. Consumers trust domestic manufacturers primarily. As a result of the quality assessment, it was established that all tested samples of canned goods met the standard requirements for physical-chemical and organoleptic quality indicators, except for sample 5, which had a slight deviation in acidity. The obtained results can be used by trading and manufacturing enterprises to form a rational assortment and consumer loyalty.