title: ÐÐ¾Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ PR Ð¸Ð·Ð±Ð¸ÑÐ°ÑÐµÐ»ÑÐ½Ð¾Ð¹ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸ 2019 Ð³Ð¾Ð´Ð° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð²ÑÐ±Ð¾ÑÐ¾Ð² ÐºÐ°Ð½Ð´Ð¸Ð´Ð°ÑÐ° Ð½Ð° Ð¿Ð¾ÑÑ Ð³ÑÐ±ÐµÑÐ½Ð°ÑÐ¾ÑÐ° Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Political PR of the election campaign 2019 (on the example of election of a candidate for the post of governor of St. Petersburg )
Creators: name: ÐÑÐ´Ð¸Ð½ÐµÑ, ÐÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¿Ð¾Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ PR
Ð¸Ð·Ð±Ð¸ÑÐ°ÑÐµÐ»ÑÐ½Ð°Ñ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ
Ð³ÑÐ±ÐµÑÐ½Ð°ÑÐ¾ÑÑÐºÐ¸Ðµ Ð²ÑÐ±Ð¾ÑÑ
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð²Ð½ÑÐµ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
political PR
election campaign
governor elections
communicative technologies

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð°Ð½Ð°Ð»Ð¸Ð·Ñ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ PR Ð¸Ð·Ð±Ð¸ÑÐ°ÑÐµÐ»ÑÐ½Ð¾Ð¹ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸ 2019 Ð³Ð¾Ð´Ð° Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð²ÑÐ±Ð¾ÑÐ¾Ð² ÐºÐ°Ð½Ð´Ð¸Ð´Ð°ÑÐ° Ð½Ð° Ð¿Ð¾ÑÑ Ð³ÑÐ±ÐµÑÐ½Ð°ÑÐ¾ÑÐ° Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ:- Ð¾ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸Ð·Ð¾Ð²Ð°ÑÑ Ð¸Ð·Ð±Ð¸ÑÐ°ÑÐµÐ»ÑÐ½ÑÑ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ Ð¸ ÐµÐµ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÑÐ°Ð¿Ñ;
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- Ð²ÑÑÐ²Ð¸ÑÑ ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÑ Ð¸Ð·Ð±Ð¸ÑÐ°ÑÐµÐ»ÑÐ½Ð¾Ð¹ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð¿Ð¾ÑÑ Ð³ÑÐ±ÐµÑÐ½Ð°ÑÐ¾ÑÐ°
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- Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð¿Ð¾Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ PR Ð² Ð¸Ð·Ð±Ð¸ÑÐ°ÑÐµÐ»ÑÐ½Ð¾Ð¹ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð¿Ð¾ÑÑ Ð³ÑÐ±ÐµÑÐ½Ð°ÑÐ¾ÑÐ° Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð° Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ°Ð½Ð´Ð¸Ð´Ð°ÑÐ° Ð.Ð. ÐÐ¸ÑÐ½ÐµÐ²ÑÐºÐ¾Ð³Ð¾;
- ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð¿ÑÐ¾ÐµÐºÑ Ð¼Ð°ÐºÐµÑÐ° ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ ÑÐ°Ð¹ÑÐ° ÐºÐ°Ð½Ð´Ð¸Ð´Ð°ÑÐ° Ð½Ð° Ð¿Ð¾ÑÑ Ð³ÑÐ±ÐµÑÐ½Ð°ÑÐ¾ÑÐ° Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð° Ð² Ð¿ÐµÑÐ¸Ð¾Ð´ Ð¿Ð¾Ð´Ð³Ð¾ÑÐ¾Ð²ÐºÐ¸ Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¸Ð·Ð±Ð¸ÑÐ°ÑÐµÐ»ÑÐ½Ð¾Ð¹ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸. Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐ°Ð¹ÑÐ¾Ð² ÐºÐ°Ð½Ð´Ð¸Ð´Ð°ÑÐ¾Ð² Ð² Ð³ÑÐ±ÐµÑÐ½Ð°ÑÐ¾ÑÑ, Ð¸Ñ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÐµÐ¹, Ð¶ÑÑÐ½Ð°Ð»Ð¸ÑÑÑÐºÐ¸Ñ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð¾Ð² Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¸Ð½ÑÑ Ð¡ÐÐ. Ð§Ð°ÑÑÑ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð¾Ð² Ð¸ ÑÐ°Ð¼Ð° ÑÐµÐ¼Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾ÑÐ²Ð¸Ð»Ð°ÑÑ Ð²Ð¾ Ð²ÑÐµÐ¼Ñ Ð¿ÑÐ¾ÑÐ¾Ð¶Ð´ÐµÐ½Ð¸Ñ Ð¿ÑÐ°ÐºÑÐ¸ÐºÐ¸ Ð² Ð¿ÑÐ¸ÐµÐ¼Ð½Ð¾Ð¹ Ð.Ð. ÐÐ¸ÑÐ½ÐµÐ²ÑÐºÐ¾Ð³Ð¾. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð¸ Ð°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð°ÑÐ¿ÐµÐºÑÑ PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ Ð² Ð¿Ð¾Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÐµÑÐµ Ð² Ð¿ÐµÑÐ¸Ð¾Ð´ Ð¸Ð·Ð±Ð¸ÑÐ°ÑÐµÐ»ÑÐ½Ð¾Ð¹ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÑÐ¾Ð±Ð¾Ðµ Ð²Ð½Ð¸Ð¼Ð°Ð½Ð¸Ðµ ÑÐ´ÐµÐ»ÑÐ»Ð¾ÑÑ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¸Ñ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ PR, ÐµÐ³Ð¾ ÑÑÑÑÐºÑÑÑÑ, Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð¸ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð². ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð»Ð°ÑÑ ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÐ° Ð¸Ð·Ð±Ð¸ÑÐ°ÑÐµÐ»ÑÐ½Ð¾Ð¹ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð¿Ð¾ÑÑ Ð³ÑÐ±ÐµÑÐ½Ð°ÑÐ¾ÑÐ° ÑÑÐ±ÑÐµÐºÑÐ° Ð Ð¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¹ Ð¤ÐµÐ´ÐµÑÐ°ÑÐ¸Ð¸, Ð¿ÑÐ°Ð²Ð¾Ð²ÑÐµ Ð½Ð¾ÑÐ¼Ñ ÑÐµÐ³ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÑÐµÑÑÐ°. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿ÑÐ¾ÐµÐºÑ Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ°Ð½Ð´Ð¸Ð´Ð°ÑÐ° Ð² Ð³ÑÐ±ÐµÑÐ½Ð°ÑÐ¾ÑÑ.
description: The given work is devoted to the analysis of the political PR campaign of 2019 using the example of the election of a candidate for the post of governor of St. Petersburg. The research set the following goals:- Describe the election campaign and its main stages;- consider the structure and tools of political PR and determine what its essence is;
- identify the specifics of the election campaign for the post of governor of a constituent entity of the Russian Federation;- give a general description of the activities of the candidate for the post of governor of St. Petersburg from the party "Yabloko" B.L. Vishnevsky;- analyze the use of political PR tools in the election campaign for the post of governor of St. Petersburg on the example of candidate B.L. Vishnevsky.
- to develop a draft layout of the special site of the candidate for governor of St. Petersburg during the preparation and conduct of the election campaign.The work was carried out on the basis of an analysis of the websites of candidates for governors, their social networks, journalistic materials and analysis of other media. Part of the materials and the research topic itself appeared during practical training in the reception room of B.L. Vishnevsky.
As a result, the main aspects of PR support for political activities during the election campaign were examined. Particular attention was paid to the consideration of political PR, its structure, tools and elements. The specifics of the election campaign for the post of governor of a constituent entity of the Russian Federation, the legal norms of regulation of this process were investigated. A project has been developed to promote the candidate for governor.