title: ÐÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð°Ð²ÑÐ¾Ð·Ð°Ð¿ÑÐ°ÑÑÐµÐ¹ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Communication promotion of the auto parts shop in social networks
Creators: name: Ð­ÑÐ¿Ð¸Ð½Ð¾ ÐÐ½Ð´ÑÐ°Ð´Ðµ, ÐÐµÐ½ÐµÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÐµÐºÐ»Ð°Ð¼Ð°
ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸
ÐºÐ°Ð½Ð°Ð»Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
ÐºÑÐµÐ°ÑÐ¸Ð²Ð½ÑÐ¹ ÐºÐ¾Ð½ÑÐµÐ½Ñ
communication promotion
social networks
marketing
advertising
strategies
communication channels
positioning
creative content

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¸Ì Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¸Ì ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¸Ì ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¾ Ð²Ð°Ð¶Ð½Ð¾Ðµ Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÐµÐ¸Ì Ð´Ð»Ñ ÑÑÐ¸Ð»ÐµÐ½Ð¸Ñ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð½Ð° ÑÑÐ½ÐºÐµ Ð°Ð²ÑÐ¾Ð·Ð°Ð¿ÑÐ°ÑÑÐµÐ¸Ì. Ð ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð¿ÑÐ¸Ð¼ÐµÑÐ° Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÑÐµÑÑÑ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð°Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ñ Ð²Ð¼ÐµÑÑÐµ Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¾Ð¸Ì ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÐºÐ¾Ð½ÑÐµÐ½ÑÐ° Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ¾Ð²Ð°ÑÐ¾Ð² Ð¸ ÑÑÐ»ÑÐ³ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð°Ð¶Ðµ Ð°Ð²ÑÐ¾Ð·Ð°Ð¿ÑÐ°ÑÑÐµÐ¸Ì âImplementos PerÃºâ. ÐÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð° Ð¿ÑÐ¸ÑÐ¾Ð´Ð° Ð¿Ð¾Ð½ÑÑÐ¸Ñ ÐºÐ¾Ð½ÑÐµÐ½ÑÐ°, Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÐ¸Ð¿Ñ Ð¸ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ°Ð¶Ð´Ð¾Ð¸Ì ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¸Ì ÑÐµÑÐ¸ Ð² Ð½Ð°ÑÑÐ¾ÑÑÐµÐµ Ð²ÑÐµÐ¼Ñ, Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ ÐµÐµ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ»Ð¸ Ð¸ ÑÑÐ½ÐºÑÐ¸Ð¸; Ñ Ð´ÑÑÐ³Ð¾Ð¸Ì ÑÑÐ¾ÑÐ¾Ð½Ñ, Ð¿Ð¾ÐºÐ°Ð·Ð°Ð½Ñ Ð¸ ÑÐ°ÑÐºÑÑÑÑ Ð¾Ð±ÑÐ¸Ðµ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð²Ð¼ÐµÑÑÐµ Ñ ÐµÐµ ÑÐµÐ»ÐµÐ²Ð¾Ð¸Ì Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸ÐµÐ¸Ì, ÑÐµÐºÑÑÐµÐµ Ð¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° ÑÑÐ½ÐºÐµ, Ð¿ÑÑÐ¼Ð°Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ñ Ð±ÑÐµÐ½Ð´Ð°; Ð²ÑÐµ ÑÑÐ¾ ÑÐ²Ð»ÑÐµÑÑÑ ÐºÐ¾Ð½ÐºÑÐµÑÐ½ÑÐ¼Ð¸ Ð¿ÑÐ¸ÑÐ¸Ð½Ð°Ð¼Ð¸ Ð´Ð»Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÐºÐ¾Ð½ÑÐµÐ½ÑÐ° Ð² ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ Ð´Ð»Ñ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ°.
description: In this graduate thesis work fortuitously examines the important impact and use of social networks to increase positioning in the auto parts market. As an example, promotional communication is analyzed together with the development of strategic content for the promotion of products and services of the auto parts sales magazine "Implements PerÃº". The nature of the concept of content is presented, the types and specific use of each social network at present, justification for its use, main purposes and functions are analyzed; on the other hand, the general characteristics of the company together with its target audience, the current situation of the company in the market, the direct competition of the brand are also demonstrated and exposed; all this as specific causes for the development of strategic content in the different social networks of the company and to evaluate the effectiveness of the project.