title: ÐÐ¾Ð´Ñ Ð¾Ð´Ñ Ðº Ð¾ÑÐµÐ½ÐºÐµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ° Â«Ð·ÐµÐ»ÑÐ½ÑÑ Â» ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ñ ÑÐµÐ»ÑÑ Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ñ ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾Ð³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Approaches to assessing the effectiveness of the introduction of a product of "green" technologies in order to ensure the sustainable development of the enterprise
Creators: name: Ð¨ÐµÐ²ÐµÑÐ½ÑÐµÐ², ÐÐ»ÐµÐºÑÐ°Ð½Ð´Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ
Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¿ÑÐ¾Ð´ÑÐºÑ
Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÐ½ÑÐµ ÑÐµÐ½Ð½Ð¾ÑÑÐ¸
ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾Ðµ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ
Â«Ð·ÐµÐ»ÐµÐ½ÑÐµÂ» ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
implementation efficiency
innovative product
consumer values
sustainable development
"green" technologies

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description: The work is devoted to the study of methodological approaches and the development of scientific and methodological recommendations for assessing and improving the effectiveness of the introduction of the product of Â«greenÂ» technologies to ensure the sustainable development of the enterprise. To achieve the goal, the following tasks were solved: â consideration of existing approaches and methods for evaluating effectiveness; â analysis of the activities of JSC Â«Research Institute TMÂ»; â analysis of the consumer values of the product of Â«greenÂ» technologies, assessment of their effectiveness in the composition of the product; â evaluation of the effectiveness of the introduction of a Â«greenÂ» product and its impact on sustainable development JSC Â«NIITMÂ»; â development of recommendations to improve the effectiveness of the introduction of Â«greenÂ» technology products in industrial enterprises. An approach was proposed to analyze the consumer values of the product of Â«greenÂ» technologies, to determine their effectiveness in the composition of the product. Based on the financial statements of JSC Â«Research Institute TMÂ», an analysis of the financial condition was carried out. On the example of the ASUNO Â«AuroraÂ» product, scientific and methodological recommendations were tested to assess and improve the effectiveness of the introduction of the product of Â«greenÂ» technologies at industrial enterprises based on an approach based on the analysis of consumer values in order to ensure the sustainable development of the enterprise.