title: ÐÐ½ÐµÐ´ÑÐµÐ½Ð¸Ðµ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Implementation of an information system at a commercial enterprise
Creators: name: ÐÑ ÐÑÐº Ð¥ÑÐ¸
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÐÐ¸ÑÑÐ¸ÐºÑ24
Ð°Ð½Ð°Ð»Ð¸Ð·
Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½Ð¾Ðµ Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ðµ
Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ
Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ¸ÑÑÐµÐ¼Ð°
Bitrix24
analysis
software
implementation
information system

description: ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ¸ÑÑÐµÐ¼Ð° Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸. Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ â Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«Ð¢Ð¾ÑÐ³Ð¾Ð²ÑÐ¹ ÐÐ¾Ð¼ Â«Ð ÐÐÐÐªÂ»Â». ÐÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1) ÐÐ½Ð°Ð»Ð¸Ð· Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÑÑÑÐºÑÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸-Ð·Ð°ÐºÐ°Ð·ÑÐ¸ÐºÐ° Ð¸ ÑÐµÐºÑÑÐ¸Ñ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² Ð² Ð¸Ñ ÑÐµÐºÑÑÐµÐ¼ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ð¸. 2) ÐÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼, ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ñ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð¸ ÑÐ±Ð¾Ñ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ðº ÑÐ¸ÑÑÐµÐ¼Ðµ Ð´Ð»Ñ Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² Ð¿ÑÐ¾Ð´Ð°Ð¶. 3) ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÐ½ÐºÐ° Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½ÑÑ CRM-ÑÐ¸ÑÑÐµÐ¼, Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸Ð¼ÐµÑÑÐ¸ÑÑÑ ÑÐ¸Ð¿Ð¾Ð²ÑÑ ÑÐµÑÐµÐ½Ð¸Ð¹ Ð¸ Ð²ÑÐ±Ð¾Ñ Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ Ð¿Ð¾Ð´ÑÐ¾Ð´ÑÑÐµÐ³Ð¾ Ð´Ð»Ñ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ. 4) ÐÐ°ÑÑÑÐ¾Ð¹ÐºÐ° Ð¸ Ð´Ð¾ÑÐ°Ð±Ð¾ÑÐºÐ° Ð²ÑÐ±ÑÐ°Ð½Ð½Ð¾Ð³Ð¾ ÑÐ¸Ð¿Ð¾Ð²Ð¾Ð³Ð¾ CRM-ÑÐµÑÐµÐ½Ð¸Ñ Ð² ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²Ð¸Ð¸ Ñ Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÑÐ¼Ð¸ Ð·Ð°ÐºÐ°Ð·ÑÐ¸ÐºÐ°. 5) ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ ÑÐ°ÑÑÐµÑÐ¾Ð² ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¸ Ð¾ÑÐµÐ½ÐºÐ° ÑÑÐ¾ÐºÐ° Ð¾ÐºÑÐ¿Ð°ÐµÐ¼Ð¾ÑÑÐ¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ. Ð ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð¸ÑÑÐ¾ÑÐ½Ð¸ÐºÐ¾Ð² Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ñ Ð½Ð°ÑÑÐ½Ð¾-Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ Ð¸Ð· Ð Ð¾ÑÑÐ¸Ð¸ Ð¸ Ð´ÑÑÐ³Ð¸Ñ ÑÑÑÐ°Ð½, Ð¾ÑÐ¸ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ Ð²ÐµÐ±-ÑÐ°Ð¹ÑÑ Ð¸ Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÑÐµÑÑ. ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² ÑÐ¾Ð¼, ÑÑÐ¾ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ ÑÐµÑÐµÐ²Ð¾Ð¹ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ Ð¿Ð¾Ð·Ð²Ð¾Ð»Ð¸Ñ ÑÐ»ÑÑÑÐ¸ÑÑ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ðµ Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸, ÑÐ²ÐµÐ»Ð¸ÑÐ¸ÑÑ Ð¾Ð±ÑÐµÐ¼ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð¸ ÑÐ¾ÐºÑÐ°ÑÐ¸ÑÑ Ð¸Ð·Ð´ÐµÑÐ¶ÐºÐ¸.
description: The subject of research of this work is the information system at the trade enterprise. The purpose of the work - the introduction of information system for the company OOO Â«Trading House Â«REALÂ». The following tasks were solved: 1) Analysis of the organisational structure of the customer company and current business processes in their current state. 2) Identification of problems existing in the company and collection of requirements for the system to automate sales processes. 3) Research of the market of domestic CRM-systems, analysis of available standard solutions and selection of the most suitable one for implementation in the company. 4) Customisation and refinement of the selected standard CRM-solution in accordance with the customers needs. 5) Carrying out calculations of project cost-effectiveness and estimating the payback period of the implemented system. As sources of information were used materials of research literature from Russia and other countries, official websites and analytical reports. The practical significance of the work lies in the fact that the introduction of the information system at the enterprise of network retail trade will improve interaction with customers, increase sales and reduce costs.