title: ÐÐ¸ÑÑÑÐ½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð° ÐºÐ°Ðº ÑÐ¿Ð¾ÑÐ¾Ð± Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ¸ÑÐ¼Ñ Ð² ÑÐµÑÐ¸ ÐÐ½ÑÐµÑÐ½ÐµÑ
title: Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÑÐºÐ°Ñ ÑÐ°Ð±Ð¾ÑÐ°
titleType: Subtitle
Creators: name: ÐÐ¾ÑÑÑÐº, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2016
Subjects: Ð²Ð¸ÑÑÑÐ½Ð¾Ðµ Ð²Ð¸Ð´ÐµÐ¾
Ð²Ð¸ÑÑÑÐ½ÑÐ¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¿ÑÐ¾ÑÐµÐ² Ð²Ð¸Ð´ÐµÐ¾
Ð²Ð¸ÑÑÑÐ½ÑÐµ ÑÐ¾Ð»Ð¸ÐºÐ¸
YouTube
ÑÐ°ÑÐ¿ÑÐ¾ÑÑÑÐ°Ð½ÐµÐ½Ð¸Ðµ Ð²Ð¸Ð´ÐµÐ¾
Ð´Ð¾Ð²ÐµÑÐ¸Ðµ Ðº ÑÐµÐºÐ»Ð°Ð¼Ðµ
viral video
viral marketing
screened video
viral videos
video distribution
credibility of advertising

description: ÐÐ° ÑÐµÐ³Ð¾Ð´Ð½ÑÑÐ½Ð¸Ð¹ Ð´ÐµÐ½Ñ Ð²Ð¸ÑÑÑÐ½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð° Ð¾Ð´Ð¸Ð½ Ð¸Ð· ÑÐ°Ð¼ÑÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½ÑÑ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð°. ÐÐµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ ÑÐ²ÑÐ·Ð°Ð½Ð° Ñ Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÑÑ Ð»ÑÐ´ÐµÐ¹ Ð´ÐµÐ»Ð¸ÑÑÑÑ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸ÐµÐ¹. Ð Ð¼Ð¸Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð´ÐµÐ»Ð¸ÑÑÑÑ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸ÐµÐ¹ ÑÑÐ°Ð»Ð¾ Ð½Ð°Ð¼Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÑÐµ Ð¸ ÑÐ´Ð¾Ð±Ð½ÐµÐµ. ÐÐ½ÑÐµÑÐ½ÐµÑ ÑÑÐ°Ð½Ð¾Ð²Ð¸ÑÑÑ Ð´ÐµÑÐµÐ²Ð»Ðµ, Ð²ÑÑÐ¾Ð´ Ð² ÑÐµÑÑ ÑÑÐ°Ð½Ð¾Ð²Ð¸ÑÑÑ Ð½Ð°Ð¼Ð½Ð¾Ð³Ð¾ ÑÐ´Ð¾Ð±Ð½ÐµÐµ: ÑÐµÐ¿ÐµÑÑ Ð¼Ð¾Ð¶Ð½Ð¾ Ð·Ð°ÑÐ¾Ð´Ð¸ÑÑ Ð² ÐÐ½ÑÐµÑÐ½ÐµÑ ÑÐµÑÐµÐ· Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½ÑÐµ ÑÑÑÑÐ¾Ð¹ÑÑÐ²Ð° Ð¸ Ð¿Ð»Ð°Ð½ÑÐµÑÑ. ÐÐ¾Ð·ÑÐ°ÑÑÐ°ÐµÑ Ð¿Ð¾Ð¿ÑÐ»ÑÑÐ½Ð¾ÑÑÑ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÐµÐ¹, Ð²Ð¸Ð´ÐµÐ¾ÑÐ¾ÑÑÐ¸Ð½Ð³Ð¾Ð² Ð¸ Ð±Ð»Ð¾Ð³Ð¾Ð². ÐÑÐµ ÑÑÐ¾ ÑÐ¿Ð¾ÑÐ¾Ð±ÑÑÐ²ÑÐµÑ Ð±ÑÑÑÑÐ¾Ð¼Ñ ÑÐ°ÑÐ¿ÑÐ¾ÑÑÑÐ°Ð½ÐµÐ½Ð¸Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸. ÐÐ¾Ð»ÑÑÐ¸Ð½ÑÑÐ²Ð¾ Ð¸Ð·Ð²ÐµÑÑÐ½ÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¹ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÑÑ Ð²Ð¸ÑÑÑÐ½ÑÑ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð´Ð»Ñ ÑÐ¾Ð³Ð¾, ÑÑÐ¾Ð±Ñ Ð¿Ð¾Ð²ÑÑÐ¸ÑÑ ÑÐ·Ð½Ð°Ð²Ð°ÐµÐ¼Ð¾ÑÑÑ Ð±ÑÐµÐ½Ð´Ð°, ÑÐ²ÐµÐ»Ð¸ÑÐ¸ÑÑ Ðº Ð½ÐµÐ¼Ñ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÑ, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ´ÐµÐ»Ð°ÑÑ Ð¿ÑÐ¸Ð±ÑÐ»Ñ Ð±Ð¾Ð»ÑÑÐµ. Ð¦ÐµÐ»ÑÑ Ð½Ð°ÑÐµÐ³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ Ð²Ð¸ÑÑÑÐ½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ ÐºÐ°Ðº ÑÐ¿Ð¾ÑÐ¾Ð±Ð° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÐ¸ÑÐ¼Ñ Ð² ÑÐµÑÐ¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ. ÐÐ°ÑÐ¸Ð¼ Ð¾Ð±ÑÐµÐºÑÐ¾Ð¼ ÑÐ²Ð»ÑÐµÑÑÑ- Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ¸ÑÐ¼Ñ Borsuk. Nails. ÐÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ - Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ Ð²Ð¸ÑÑÑÐ½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð°. ÐÐ°Ð´Ð°ÑÐ¸ Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: 1. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÑÑ ÑÐ¸Ð¿Ñ Ð¸ Ð²Ð¸Ð´Ñ Ð²Ð¸ÑÑÑÐ½Ð¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°; 2. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ðµ Ð°ÑÐ¿ÐµÐºÑÑ Ð²Ð¸ÑÑÑÐ½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ; 3. Ð Ð°ÑÐºÑÑÑÑ Ð²Ð°Ð¶Ð½Ð¾ÑÑÑ ÑÐ¼Ð¾ÑÐ¸Ð¹ Ð² Ð²Ð¸ÑÑÑÐ½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ðµ; 4. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÑÑ ÐºÐ°Ð½Ð°Ð»Ñ Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð²Ð¸ÑÑÑÐ½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð² ÑÐµÑÐ¸ ÐÐ½ÑÐµÑÐ½ÐµÑ; 5. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð´Ð²ÑÑ Ð¿ÐµÑÐ²ÑÑ Ð³Ð»Ð°Ð² ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð²Ð¸ÑÑÑÐ½ÑÐ¹ ÑÐ¾Ð»Ð¸Ðº Ð¸ Ð·Ð°Ð¿ÑÑÑÐ¸ÑÑ ÐµÐ³Ð¾ Ð² ÐÐ½ÑÐµÑÐ½ÐµÑ Ñ ÑÐµÐ»ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð°. ÐÐ°ÑÐ° Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° ÑÐ¾ÑÑÐ¾Ð¸Ñ Ð¸Ð· Ð²Ð²ÐµÐ´ÐµÐ½Ð¸Ñ, ÑÑÐµÑ Ð³Ð»Ð°Ð² Ð¸ Ð·Ð°ÐºÐ»ÑÑÐµÐ½Ð¸Ñ. Ð Ð¿ÐµÑÐ²Ð¾Ð¹ Ð³Ð»Ð°Ð²Ðµ Ð¼Ñ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐ¸Ð¼ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð°ÑÐ¿ÐµÐºÑÑ Ð²Ð¸ÑÑÑÐ½Ð¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð¸ Ð²Ð¸ÑÑÑÐ½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ. Ð¢Ð°ÐºÐ¶Ðµ Ð¾Ð·Ð½Ð°ÐºÐ¾Ð¼Ð¸Ð¼ÑÑ Ñ Ð¿ÑÐ°Ð²Ð¾Ð²ÑÐ¼Ð¸ Ð°ÐºÑÐ°Ð¼Ð¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÐ³ÑÐ»Ð¸ÑÑÑÑ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐµÐºÐ»Ð°Ð¼Ñ. ÐÐ¾ Ð²ÑÐ¾ÑÐ¾Ð¹ Ð³Ð»Ð°Ð²Ðµ Ð¼Ñ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐ¸Ð¼ ÑÑÑÐ´Ð¸Ñ Ð¼Ð°Ð½Ð¸ÐºÑÑÐ° Ð½Ð° Ð´Ð¾Ð¼Ñ Borsuk. Nails Ð¿Ð¾ÑÐºÐ¾Ð»ÑÐºÑ Ð¸Ð¼ÐµÐ½Ð½Ð¾ Ð´Ð»Ñ Ð½ÐµÐµ Ð¼Ñ Ð±ÑÐ´ÐµÐ¼ ÑÐ¾Ð·Ð´Ð°Ð²Ð°ÑÑ Ð²Ð¸ÑÑÑÐ½ÑÑ ÑÐµÐºÐ»Ð°Ð¼Ñ. ÐÐ»Ñ ÑÑÐ¾Ð³Ð¾ Ð½Ð°Ð¼ Ð¿Ð¾Ð½Ð°Ð´Ð¾Ð±Ð¸ÑÑÑÑ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÑÑÑÐ´Ð¸Ð¸ Ð¼Ð°Ð½Ð¸ÐºÑÑÐ° Ð½Ð° Ð´Ð¾Ð¼Ñ, Ð¸Ð·ÑÑÐ¸ÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð², Ð° ÑÐ°ÐºÐ¶Ðµ Ð¾Ð¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ ÑÐµÐ»ÐµÐ²ÑÑ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ. Ð ÑÑÐµÑÑÐµÐ¹ Ð³Ð»Ð°Ð²Ðµ Ð¼Ñ, Ð½ÐµÐ¿Ð¾ÑÑÐµÐ´ÑÑÐ²ÐµÐ½Ð½Ð¾, Ð¾Ð¿Ð¸ÑÐµÐ¼ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ðµ Ð²Ð¸ÑÑÑÐ½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ, ÐµÐµ Ð¿Ð¾ÑÐµÐ², Ð° ÑÐ°ÐºÐ¶Ðµ Ð¾ÑÐµÐ½Ð¸Ð¼ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ.
description: Today, viral advertising is one of the most effective tools to promote the brand. Its effectiveness is related by the people's needs to share information. In the world of information tech-nologies to share information has become much easier and more convenient. The Internet is becoming less expensive access to the network becomes much easier: you can now go to the Internet through mobile devices and tablets. The increasing popularity of social networking, video sharing and blogs. All this contributes to the rapid spread of information. Most well-known organizations are using viral advertising to increase brand awareness, increase loyalty to him, and make more profit. The aim of our study is to investigate viral advertising as a way of promotion of the company on the Internet. Our object yavlyaetsya- promotion company Borsuk. Nails. Subject of research - the use of viral advertising to promote the brand.The objectives of the thesis: 1. Consider the types and viral marketing; 2. To analyze the theoretical aspects of viral advertising; 3. Expand the importance of emotions in viral advertising; 4. Consider the channels for promotion viral advertising on the Internet; 5. On the basis of the first two chapters to develop a viral video and run it on the Internet to promote the brand.Our thesis consists of an introduction, three chapters and a conclusion. In the first chapter we will look at the theoretical aspects of viral marketing and viral advertising. Also, a look at the regulations that govern online advertising.In the second chapter, we look at the studio manicure Borsuk. Nails home because it is for her, we will create a viral advertising. For this, we need to analyze the activity of the studio manicure at home, study the competition, as well as identify the target audience. In the third chapter, we directly, describe the creation of viral advertising, its seed, as well as evaluate the effectiveness.