title: ÐÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐ¾Ð¾Ð±ÑÐµÑÑÐ²Ð° Ð¿Ð¾ÑÑÐµÐ´ÑÑÐ²Ð¾Ð¼ ÑÐ¾Ð±ÑÑÐ¸Ð¹Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The ways of promoting the Internet community "Big Player" in the social network "VKontakte"
Creators: name: ÐÐ¾ÑÐ¾Ð±ÑÑÐ², ÐÐ»ÐµÐºÑÐµÐ¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð² Â«Ð²ÐºÐ¾Ð½ÑÐ°ÐºÑÐµÂ»
ÑÐ¾Ð±ÑÑÐ¸Ð¹Ð½Ð°Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ñ
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐ¾Ð¾Ð±ÑÐµÑÑÐ²Ð¾
social networks
promotion in "vkontakte"
event communication
internet community

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÑÑÑÑ ÐºÐ°Ð½Ð°Ð»Ñ Ð¸ ÑÐ¿Ð¾ÑÐ¾Ð±Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¿Ð¸ÑÐ°ÑÐµÐ»ÑÑÐºÐ¾Ð³Ð¾ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐ¾Ð¾Ð±ÑÐµÑÑÐ²Ð°. ÐÑÑÐ»ÐµÐ´ÑÐµÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ ÑÐ¾Ð±ÑÑÐ¸Ð¹Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑÐµ Ñ ÑÐµÐ»ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐ¾Ð¾Ð±ÑÐµÑÑÐ²Ð°. Ð ÑÐ°Ð±Ð¾ÑÐµ ÑÐ´ÐµÐ»ÑÐµÑÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½Ð¾Ðµ Ð²Ð½Ð¸Ð¼Ð°Ð½Ð¸Ðµ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐ¼ ÑÐµÑÑÐ¼, Ð° ÑÐ°ÐºÐ¶Ðµ Ð² ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ ÐºÐ°Ð½Ð°Ð»Ð° ÑÐµÐºÐ»Ð°Ð¼Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐ¾Ð¾Ð±ÑÐµÑÑÐ²Ð° Ð±ÑÐ» ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¸ Ð²Ð²ÐµÐ´ÐµÐ½ Ð² ÑÐ°Ð±Ð¾ÑÑ Ð²Ð¸Ð´ÐµÐ¾Ð¿Ð¾Ð´ÐºÐ°ÑÑ. ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐ¾Ð¾Ð±ÑÐµÑÑÐ²Ð° Ð¿Ð¾ÑÑÐµÐ´ÑÑÐ²Ð¾Ð¼ ÑÐ¾Ð±ÑÑÐ¸Ð¹Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸. ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ ÑÐ²Ð»ÑÑÑÑÑ ÑÐ¿Ð¾ÑÐ¾Ð±Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐ¾Ð¾Ð±ÑÐµÑÑÐ²Ð° Â«ÐÐ¾Ð»ÑÑÐ¾Ð¹ Ð¿ÑÐ¾Ð¸Ð³ÑÑÐ²Ð°ÑÐµÐ»ÑÂ» Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÑÐ¸ Â«ÐÐÐ¾Ð½ÑÐ°ÐºÑÐµÂ». Ð Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ Ð´Ð°Ð½Ð° ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° ÑÐ¾Ð¾Ð±ÑÐµÑÑÐ²Ñ Ð¸ Ð¿Ð¾ÐºÐ°Ð·Ð°Ð½Ñ ÐµÐ³Ð¾ ÑÐ»Ð°Ð±ÑÐµ Ð¸ ÑÐ¸Ð»ÑÐ½ÑÐµ ÑÑÐ¾ÑÐ¾Ð½Ñ, Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ, Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÐµÐ¼ÑÐµ ÑÐ¾Ð¾Ð±ÑÐµÑÑÐ²Ð¾Ð¼, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿Ð¾ÐºÐ°Ð·Ð°Ð½Ð° ÑÐ¾Ð±ÑÑÐ¸Ð¹Ð½Ð°Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ñ, ÐºÐ¾ÑÐ¾ÑÐ°Ñ Ð±ÑÐ»Ð° ÑÑÐ¿ÐµÑÐ½Ð¾ ÑÐµÐ°Ð»Ð¸Ð·Ð¾Ð²Ð°Ð½Ð°. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ¼Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð¼Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÐ¼Ð¾Ð³Ð¾ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐ¾Ð¾Ð±ÑÐµÑÑÐ²Ð°.
description: This graduate qualification work examines the channels and methods of promotion of the writers Internet community. The application of event communication on the Internet for the purpose of promotion of the Internet community is investigated. The work focuses on social networks, and also as an additional channel of Internet community promotion a video podcast was developed and introduced into the work. The object of the study is the promotion of the Internet community through event communication. The subject is the ways of promoting the Internet community "Big Player" in the social network "VKontakte". In the practical part of the work, the community is characterized and its weak and strong points are shown, the promotion tools used by the community are analyzed, and the event communication that was successfully implemented is shown. As a result, recommendations for further effective promotion of the Internet community in question are presented.