title: PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ðµ Ð±ÑÐµÐ½Ð´Ð° Ð² ÑÑÐµÑÐµ ÑÑÑÐ¾Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ IT
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: PR-support of the brand in the field of construction IT
Creators: name: ÐÐ°Ð»Ð°Ð½Ð¸ÑÐµÐ²Ð°, ÐÐ°ÑÐ³Ð°ÑÐ¸ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÑÑÐ¾Ð¸ÑÐµÐ»ÑÐ½Ð°Ñ Ð´Ð¾ÐºÑÐ¼ÐµÐ½ÑÐ°ÑÐ¸Ñ
Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð´Ð¾ÐºÑÐ¼ÐµÐ½ÑÐ°ÑÐ¸Ñ
ÐÐÐ Â«ÐÐÐ¢Ð­ÐÐ¢Â»
BuildDocs
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ
IT
B2B
construction documantation
online documentation
LLC "INTENT"
BuldDocs
communication campaign

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑÑÑ Ð¿ÑÐ¾-Ð±Ð»ÐµÐ¼Ð° ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐ°ÐºÐ¾Ð¹ Ð½Ð¾Ð²Ð¾Ð¹ ÑÑÐµÑÑ Ð´Ð»Ñ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð³Ð¾ ÑÑÐ½ÐºÐ°, ÐºÐ°Ðº ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð°Ñ Ð´Ð¾ÐºÑÐ¼ÐµÐ½ÑÐ°ÑÐ¸Ñ Ð² ÑÑÑÐ¾Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð¼ Ð±Ð¸Ð·Ð½ÐµÑÐµ. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¸ÑÑÐ»ÐµÐ´ÑÑÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ðµ Ð²ÑÑÑÐ°Ð²ÐºÐ¸ Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ IT-ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÑÑÐµÐ´Ð¸ B2B Ð±Ð¸Ð·Ð½ÐµÑÐ°. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ ÑÐµÑÑÑ-ÑÐ¾Ð² Ð´Ð»Ñ ÑÑÐ°Ð½ÐµÐ½Ð¸Ñ Ð¸ Ð¿ÐµÑÐµÐ´Ð°ÑÐ¸ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð´Ð¾ÐºÑÐ¼ÐµÐ½ÑÐ°ÑÐ¸Ð¸, Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐ¾Ð²ÑÐµ-Ð¼ÐµÐ½Ð½ÑÐµ Ð¿Ð¾Ð´ÑÐ¾Ð´Ñ Ðº ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð° Ð½Ð° ÑÑÐ½Ð¾Ðº Ð¸ Ð±ÑÐ»Ð¸ Ð¸Ð·ÑÑÐµÐ½Ñ Ð¾ÑÐ¾Ð±ÐµÐ½-Ð½Ð¾ÑÑÐ¸ PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ ÑÑÑÐ¾Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ IT. Ð ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð¾Ð±ÑÐµÐºÑÐ° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð° Ð²ÑÐ±ÑÐ°Ð½Ð° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ ÐÐÐ Â«ÐÐÐ¢Ð­ÐÐ¢Â» BuildDocs. ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾-Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ ÐÐÐ Â«ÐÐÐ¢Ð­ÐÐ¢Â» BuildDocs Ð² ÑÑÐµÑÐµ B2B. Ð Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð²ÑÐ´ÐµÐ»ÐµÐ½Ñ ÑÐ¸Ð»ÑÐ½ÑÐµ Ð¸ ÑÐ»Ð°Ð±ÑÐµ ÑÑÐ¾ÑÐ¾Ð½Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð²ÑÐ´ÐµÐ»ÐµÐ½Ñ ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ Ð¸ ÑÑÐµÐ¹ÐºÑÐ¾Ð»-Ð´ÐµÑÑ. ÐÑÑÐ¾Ð´Ñ Ð¸Ð· Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð±ÑÐ»Ð° ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð° ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð½Ð° ÑÑÑÐ¾Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð¼ ÑÑÐ½ÐºÐµ. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹, Ð¾ÑÐ½Ð¾-Ð²Ð°Ð½Ð½ÑÐµ Ð½Ð° Ð¾Ð¿ÑÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ Ð¾Ð¿ÑÑÐµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð².
description: In this final qualifying work, the problem of the development of such a new sphere for the Russian market as electronic documentation in the construction busi-ness is considered. The paper explores the use of a communication campaign and the creation of an exhibition to promote an IT company among B2B businesses. The paper analyzes various resources for storing and transmitting online documen-tation, modern approaches to brand support to the market were considered, and the features of PR support for construction IT were studied. The organization LLC "INTENT" BuildDocs was chosen as the object of the study. The subject of the study is the communication complex of LLC "INTENT" BuildDocs in the field of B2B. In the practical part, a competitive analysis was carried out, the strengths and weaknesses of the company were highlighted, the target audience and stakeholders were identified. Based on the analysis, a communication campaign was compiled to promote business in the construction market. As a result, recommendations were developed for planning and implementing a communication strategy based on the experience of the company and the experience of competitors.