title: ÐÐµÑÐ¾Ð´Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð½Ð° ÑÑÐ½ÐºÐµ ÐºÐ¾Ð½Ð½Ð¾ÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½ÑÑ ÑÑÐ»ÑÐ³
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Methods of promotion and positioning of the organization in the market of equestrian services
Creators: name: ÐÑÐ¾Ð±Ð¸Ð½ÑÐµÐ²Ð°, ÐÐ°ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³ Ð² ÑÐ¿Ð¾ÑÑÐµ
Ð¿Ð»Ð°Ð½ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
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description: The aim of this work is to develop a plan for the promotion of equestrian club in the market of St. Petersburg, as well as the develop-ment of a unified approach to the positioning and promotion of eques-trian club.
To achieve this goal, the main provisions of sports marketing were studied, the survey of equestrian services consumers was con-ducted, the analysis of the obtained data was carried out, thanks to which the main "attributes" of the equestrian club to date have been identified. Identifying customer needs, as well as studying the examples of application of marketing solutions in the studied market, a plan for the promotion of equestrian club was developed, as well as a brand code, a media plan, advertising locations were selected, and the effectiveness of the proposed media plan was calculated. Expected results from the approach to the promotion of eques-trian club developed in the course of this master's study: the content analysis of consumers conducted during the study allowed to find out the list of services necessary for consumers, which gave reason to be-lieve that the equestrian club with the list of services will be popular in the market of St. Petersburg. The developed strategy of promotion of equestrian sports club will allow in a short time to make the club recog-nizable, as well as increase customer loyalty.