title: ÐÑÑÐ°ÑÐ»ÐµÐ²ÑÐµ Ð²ÑÑÑÐ°Ð²ÐºÐ¸ ÐºÐ°Ðº ÑÑÐµÐ´ÑÑÐ²Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Industry exhibitions as a means of promotion of the company
Creators: name: ÐÑÐ¿Ð¸Ñ, ÐÐ»ÐµÐºÑÐ°Ð½Ð´Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð²ÑÑÑÐ°Ð²ÐºÐ°
Ð¾ÑÑÐ°ÑÐ»ÐµÐ²ÑÐµ Ð²ÑÑÑÐ°Ð²ÐºÐ¸
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
B2B
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
PR
ÑÐºÑÐ¿Ð¾Ð½ÐµÐ½Ñ
Ð¿Ð¾ÑÐµÑÐ¸ÑÐµÐ»Ñ
ÑÐ¿Ð¾Ð½ÑÐ¾ÑÑÑÐ²Ð¾
ÑÐ¾ÐºÑÑâÐ³ÑÑÐ¿Ð¿Ð°
ÑÑÐµÐ½Ð´
Ð¿ÑÐ¾Ð¼Ð¾âÐ¼Ð°ÑÐµÑÐ¸Ð°Ð»Ñ
Ð¿ÑÐµÑÑâÑÐµÐ»Ð¸Ð·
trade show
networking
exhibition
industry exhibitions
company promotion
marketing
ex-hibitor
visitor
sponsorship
focus group
booth
promotional materials
press release

description: Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÑÑÐ´Ð¾Ð² Ð¤. ÐÐ¾ÑÐ»ÐµÑÐ°, Ð. ÐÐ¾ÑÑÐµÑÐ°, Ð. ÐÐ°ÐºÐµÑ, Ð.Ð®., ÐÐ±Ð°Ð±ÐºÐ¾Ð²Ð¾Ð¹ Ð¸ Ð´ÑÑÐ³Ð¸Ñ. Ð¦ÐµÐ»Ñ Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² Ð°Ð½Ð°Ð»Ð¸Ð·Ðµ ÑÐ¾Ð»Ð¸ Ð¾ÑÑÐ°ÑÐ»ÐµÐ²ÑÑ Ð²Ñ-ÑÑÐ°Ð²Ð¾Ðº Ð² ÑÐ¸ÑÑÐµÐ¼Ðµ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ Ð¸Ñ Ð²Ð»Ð¸ÑÐ½Ð¸Ñ Ð½Ð° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. Ð Ð°Ð±Ð¾ÑÐ° ÑÐ¾ÑÑÐ¾Ð¸Ñ Ð¸Ð· Ð²Ð²ÐµÐ´ÐµÐ½Ð¸Ñ, Ð´Ð²ÑÑ Ð³Ð»Ð°Ð², Ð·Ð°ÐºÐ»ÑÑÐµÐ½Ð¸Ñ, ÑÐ¿Ð¸ÑÐºÐ° Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ Ð¸ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹. ÐÐ²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð¾ Ð¾Ð±ÑÐµÐ¹ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐµ ÑÐµÐ¼Ñ Ð¸ ÑÐµÐ»Ð¸ ÑÐ°Ð±Ð¾ÑÑ, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ñ ÐµÐµ Ð°ÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÐ¸ Ð¸ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÐ¸, Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ñ Ð²ÑÐ±Ð¾ÑÐ° Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ. ÐÐµÑÐ²Ð°Ñ Ð³Ð»Ð°Ð²Ð° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð±Ð°Ð·Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð²ÐºÐ»ÑÑÐ°ÐµÑ Ð°Ð½Ð°Ð»Ð¸Ð· Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ Ð¸ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð°ÑÐ¿ÐµÐºÑÑ Ð¾ÑÑÐ°ÑÐ»ÐµÐ²ÑÑ Ð²ÑÑÑÐ°Ð²Ð¾Ðº. ÐÑÐ¾ÑÐ°Ñ Ð³Ð»Ð°Ð²Ð° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ¼Ð¿Ð¸ÑÐ¸ÑÐµÑÐºÐ¾Ð¼Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð² ÑÐ°Ð¼ÐºÐ°Ñ ÐºÐ¾ÑÐ¾ÑÐ¾Ð³Ð¾ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð¾Ð¿ÑÐ¾Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¾ÑÐ½Ð¾ÑÐ¸ÑÐµÐ»ÑÐ½Ð¾ Ð¸Ñ Ð²Ð¾ÑÐ¿ÑÐ¸ÑÑÐ¸Ñ ÑÐ¸ÑÐ¼Ñ. Ð¢Ð°ÐºÐ¶Ðµ, Ð²Ð¾ Ð²ÑÐ¾ÑÐ¾Ð¹ Ð³Ð»Ð°Ð²Ðµ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¾ÑÑÐ°ÑÐ»ÐµÐ²ÑÑ Ð²ÑÑÑÐ°Ð²Ð¾Ðº Ð² Ð¿ÑÐ¾-Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ð¸ ÑÑÐ»ÑÐ³ Ð² ÑÑÐµÑÐµ ÐºÑÑÐ¾Ð½Ð½Ð¾Ð³Ð¾ Ð¾Ð±Ð¾ÑÑÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ. ÐÐ°ÐºÐ»ÑÑÐµÐ½Ð¸Ðµ Ð¿Ð¾Ð´Ð²Ð¾Ð´Ð¸Ñ Ð¸ÑÐ¾Ð³Ð¸ ÑÐ°Ð±Ð¾ÑÑ, Ð¿Ð¾Ð´ÑÐµÑÐºÐ¸Ð²Ð°ÐµÑ ÐµÐµ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð²ÑÐ²Ð¾Ð´Ñ Ð¸ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð²ÑÐ´ÐµÐ»ÑÐµÑ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐ¸ Ð´Ð»Ñ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð² Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð¾Ð±Ð»Ð°ÑÑÐ¸. Ð ÑÐ¿Ð¸ÑÐºÐµ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ñ Ð¸ÑÑÐ¾ÑÐ½Ð¸ÐºÐ¸, Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð½ÑÐµ Ð´Ð»Ñ Ð½Ð°Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ, Ð¿Ð¾ÑÐ»Ðµ Ð½Ð°ÑÐ¾Ð´Ð¸ÑÑÑ ÑÐ¿Ð¸ÑÐ¾Ðº Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ñ Ð¸Ñ Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸ÐµÐ¼.
description: The work is based on the works of F. Kotler, M. Porter, D. Aaker, M.Y. Ab-abkova and others. The purpose of the thesis is to analyze the role of industry exhibitions in the system of company promotion and determine their impact on the effective-ness of the company. The work consists of an introduction, two chapters, con-clusion, list of literature and appendices. The introduction is devoted to the general characterization of the topic and purpose of the work, determining its relevance and importance, justification of the choice of research methods. The first chapter is devoted to the description of the theoretical basis of the study, includes literature analysis and theoretical as-pects of industry exhibitions. The second chapter is devoted to the empirical re-search, which includes a survey of the companys clients regarding their percep-tion of the firm. Also, the second chapter presents the evaluation of the research results, as well as recommendations for the use of industry exhibitions in the promotion of services in the field of cuâhon equipment. The conclusion summa-rizes the work, emphasizes its main findings and results, and highlights opportu-nities for further research in this area. The list of references presents the sources used for writing the work, followed by a list of appendices with their description.