title: ÐÐ¸Ð·Ð°Ð¹Ð½-Ð¿ÑÐ¾ÐµÐºÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ ÑÐµÑ Ð½Ð¸ÑÐµÑÐºÐ¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Design project of the main elements of the corporate identity of a technical company
Creators: name: ÐÑÐ¾Ð·Ð´Ð¾Ð²ÑÐºÐ°Ñ, ÐÐ°Ð»ÐµÐ½ÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð´Ð¸Ð·Ð°Ð¹Ð½
web-Ð´Ð¸Ð·Ð°Ð¹Ð½
ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
Ð»Ð¾Ð³Ð¾ÑÐ¸Ð¿
ÑÐ²ÐµÑ
Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ðµ ÑÐµÑÐµÐ½Ð¸Ðµ
ÑÐ°Ð¹Ñ
graphic design
web design
composition
corporate identity
logo
color
graphic solution
events
equipment
company

description: ÐÐ±ÑÐµÐºÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ â ÑÐ°Ð¹Ñ ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«Ð¡Ð¸Ð½ÑÐµÐ³ÑÑÑÂ» ÐÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ - Ð°Ð½Ð°Ð»Ð¸Ð· Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÐµÑÐµÐ½Ð¸Ñ Ð¸ ÑÑÑÑÐºÑÑÑÑ ÑÐ°Ð¹ÑÐ¾Ð² ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð¿Ð¾Ð´Ð¾Ð±Ð½Ð¾Ð¹ ÑÐµÐ¼Ð°ÑÐ¸ÐºÐ¸. Ð¦ÐµÐ»Ñ Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐ´Ð¸Ð·Ð°Ð¹Ð½Ð° Ð²ÐµÐ±-ÑÐ°Ð¹ÑÐ° Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«Ð¡Ð¸Ð½ÑÐµÐ³ÑÑÑÂ». ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ ÑÐµÐ»Ð¸ Ð±ÑÐ»Ð¸ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÑÐ»Ð¾ Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ°Ð¹ÑÐ¾Ð² ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð¿Ð¾ Ð¿ÑÐµÐ´Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¾Ð±Ð¾ÑÑÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð´Ð»Ñ ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹. ÐÑÑÐ²Ð»ÐµÐ½Ñ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð½ÑÐµ Ð¿Ð»ÑÑÑ Ð¸ Ð¼Ð¸Ð½ÑÑÑ ÑÑÑÑÐºÑÑÑ Ð²ÐµÑÑÑÐºÐ¸ ÑÐ°Ð¹ÑÐ¾Ð². ÐÑÐµ ÑÐ°Ð¹ÑÑ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ñ ÑÐ¾ÑÐºÐ¸ Ð·ÑÐµÐ½Ð¸Ñ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¸ ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ¾ÑÑÐ°Ð²Ð»ÑÑÑÐµÐ¹. ÐÐ·ÑÑÐµÐ½Ñ ÑÑÐ°Ð¿Ñ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ ÑÐ°Ð¹ÑÐ¾Ð², Ð¸Ñ ÑÐ°Ð±Ð¾ÑÐ°, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð° Figma, Ð² ÐºÐ¾ÑÐ¾ÑÐ¾Ð¹ ÑÐ¾Ð±Ð¸ÑÐ°Ð»ÑÑ Ð¸ÑÐ¾Ð³Ð¾Ð²ÑÐ¹ Ð¿ÑÐ¾ÐµÐºÑ. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð° ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, ÑÑÐ¾ Ð¿Ð¾Ð¼Ð¾Ð³Ð»Ð¾ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ¹ ÑÐ°Ð±Ð¾ÑÐµ. 2. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð½Ð¾Ð²ÑÐ¹ Ð»Ð¾Ð³Ð¾ÑÐ¸Ð¿ Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«Ð¡Ð¸Ð½ÑÐµÐ³ÑÑÑÂ» Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¾Ð², Ð¿Ð¾Ð´Ð±Ð¾ÑÐ° ÑÐ²ÐµÑÐ¾Ð²Ð¾Ð¹ Ð³Ð°Ð¼Ð¼Ñ ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²ÑÑÑÐ¸Ð¹ ÑÐµÐ¼Ð°ÑÐ¸ÐºÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÑÐ±ÑÐ°Ð½ Ð»Ð°ÐºÐ¾Ð½Ð¸ÑÐ½ÑÐ¹ Ð¸ ÑÐ¾ÑÐ¾ÑÐ¾ ÑÐ¸ÑÐ°ÐµÐ¼ÑÐ¹ ÑÑÐ¸ÑÑ, ÐºÐ¾ÑÐ¾ÑÑÐ¹ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÐµÑÑÑ Ð² Ð»Ð¾Ð³Ð¾ÑÐ¸Ð¿Ðµ, Ð½Ð° ÑÐ°Ð¹ÑÐµ Ð¸ Ð² ÐºÐ°ÑÐ°Ð»Ð¾Ð³Ðµ. 3. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ Ð¿Ð¾Ð´Ð¾Ð±ÑÐ°Ð½Ñ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¸, Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÐºÐ¾ÑÐ¾ÑÑÑ Ð±ÑÐ»Ð° ÑÐ¾Ð·Ð´Ð°Ð½Ð° Ð²ÐµÑÑÑÐºÐ° Ð¾ÑÐ½Ð¾Ð²Ð½Ð¾Ð¹ Ð¸ Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ñ ÑÑÑÐ°Ð½Ð¸Ñ ÑÐ°Ð¹ÑÐ°. Ð¡Ð¾Ð·Ð´Ð°Ð½Ð° Ð¸Ð½ÑÐ¾Ð³ÑÐ°ÑÐ¸ÐºÐ° Ð² Ð²Ð¸Ð´Ðµ ÑÑÐ»ÑÐ³ Ð¸ ÑÐµÐ¼Ð°ÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¸ÐºÐ¾Ð½ÐºÐ¸ Ð´Ð»Ñ ÑÐ¿ÑÐ¾ÑÐµÐ½Ð¸Ñ Ð²Ð¾ÑÐ¿ÑÐ¸ÑÑÐ¸Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð·ÑÐ¸ÑÐµÐ»Ñ. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ Ð¸ Ð½Ð¾Ð²Ð°Ñ ÑÑÑÑÐºÑÑÑÐ° Ð²ÑÐµÑ ÑÑÑÐ°Ð½Ð¸Ñ ÑÐ°Ð¹ÑÐ°. ÐÑÐ»Ð° Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½Ð° ÑÐ¾ÑÐ¾ÑÐµÑÑÐ¸Ñ Ð½ÐµÐºÐ¾ÑÐ¾ÑÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹, Ð²ÑÐµ ÑÐ¾ÑÐ¾Ð³ÑÐ°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÑÐ»Ð¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÑ Ð² Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ðµ Adobe Photoshop, ÑÐ»ÑÑÑÐµÐ½Ð° ÐºÐ¾Ð½ÑÑÐ°ÑÑÐ½Ð¾ÑÑÑ, Ð½Ð°ÑÑÑÐµÐ½Ð½Ð¾ÑÑÑ Ð¸ ÑÐ²ÐµÑÐ¾ÐºÐ¾ÑÑÐµÐºÑÐ¸Ñ ÑÐ°Ð±Ð¾Ñ. Ð¢Ð°ÐºÐ¶Ðµ Ð¿ÑÐ¾ÑÐ»Ð¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÑ ÑÐ¾ÑÐ¾Ð³ÑÐ°ÑÐ¸Ð¸, Ð¿ÑÐµÐ´Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÐµ Ð¸ÑÐ¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¼ Ð´Ð¸ÑÐµÐºÑÐ¾ÑÐ¾Ð¼ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«Ð¡Ð¸Ð½ÑÐµÐ³ÑÑÑÂ». ÐÑÐµ ÑÐ¾ÑÐ¾ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð½Ð° ÑÐ°Ð¹ÑÐµ Ð¸ Ð² ÐºÐ°ÑÐ°Ð»Ð¾Ð³Ðµ-Ð¿Ð¾ÑÑÑÐ¾Ð»Ð¸Ð¾. Ð¡Ð´ÐµÐ»Ð°Ð½Ð¾ Ð¿ÑÐ¾ÑÐ¾ÑÐ¸Ð¿Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ°Ð¹ÑÐ° Ð² Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ðµ Figma. 4. Ð¡Ð¾Ð·Ð´Ð°Ð½ Ð²ÐµÐ±-ÐºÐ°ÑÐ°Ð»Ð¾Ð³, Ð² ÐºÐ¾ÑÐ¾ÑÐ¾Ð¼ ÑÐ°Ð·Ð¼ÐµÑÑÐ¸Ð»Ð¸ÑÑ 3 ÑÐ°Ð·Ð´ÐµÐ»Ð° (ÐºÐ¾Ð½ÑÐµÑÐµÐ½ÑÐ¸Ð¸, Ð±Ð°Ð½ÐºÐµÑÑ Ð¸ Ð¾ÑÐ¾ÑÐ¼Ð»ÐµÐ½Ð¸Ðµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹). ÐÐ¾Ð´Ð¾Ð±ÑÐ°Ð½Ñ ÑÐ¾ÑÐ¾Ð³ÑÐ°ÑÐ¸Ð¸ Ð¿Ð¾ ÐºÐ°Ð¶Ð´Ð¾Ð¹ ÑÐµÐ¼Ð°ÑÐ¸ÐºÐµ. ÐÑÐµÐ´Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð° ÑÐµÑÐºÐ° Ñ ÑÑÐ»ÑÐ³Ð°Ð¼Ð¸ Ð¿Ð¾ ÐºÐ°Ð¶Ð´Ð¾Ð¼Ñ ÑÐ°Ð·Ð´ÐµÐ»Ñ.
description: The object of study â the technical company "SyntegrusÂ» The subject of the research is the analysis of the graphic solution and structure of sites of technical companies of similar subjects. The purpose of the thesis is to develop a redesign of the website for the company "Syntegrus". To achieve this goal the following tasks were set: 1. A study was conducted on the websites of technical companies that provide special equipment to support events. Certain pros and cons of site layout structures have been identified. All sites are considered from the point of view of graphic and technical components. We studied the stages of creating sites, their work, as well as the Figma program, in which the final project was collected. The target audience of the company was studied, which helped further work. 2. A new logo for the company "Syntegrus" was developed based on the study of analogues, selection of colors and themes of the company. You have selected a concise and readable font that is used in the logo, on the website, and in the catalog. 3. As a result, we selected analogs that were used to create the layout of the main and internal pages of the site. Created infographics in the form of services and thematic icons to simplify the perception of information to the viewer. The concept and new structure of all site pages have been developed. A photo session of some events was made, all photos were processed in Adobe Photoshop, and the contrast, saturation, and color correction of the works were improved. Have also been processing pictures provided by the Executive Director of the company "Syntegrus". All photos are used on the website and in the catalog-portfolio. The site was prototyped in the Figma program. 4. A web directory has been created that contains 3 sections (conferences, banquets, and event design). Selected photos for each subject. Provided a grid with services for each section.