title: ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¸ÐµÐ¼Ð¾Ð² Ð¿ÑÐ¸Ñ Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð²Ð¾Ð·Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ Ð½Ð° Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ Ð² ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ð¸ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ "Production Center"
title: Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÑÐºÐ°Ñ ÑÐ°Ð±Ð¾ÑÐ°
titleType: Subtitle
Creators: name: ÐÐ½Ð¶Ñ, ÐÐ»Ð¸ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2016
Subjects: Ð¿ÑÐ¸ÐµÐ¼Ñ
Ð¿ÑÐ¸Ñ Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ðµ Ð²Ð¾Ð·Ð´ÐµÐ¹ÑÑÐ²Ð¸Ðµ
Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
techniques
psychological impact
product

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¸ÐµÐ¼Ð¾Ð² Ð¿ÑÐ¸ÑÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð²Ð¾Ð·Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð½Ð° Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¼ÐµÑÐ¾Ð´Ð¾Ð², Ð¼ÐµÑÐ°Ð½Ð¸Ð·Ð¼Ð¾Ð² Ð¸ ÑÐ¿Ð¾ÑÐ¾Ð±Ð¾Ð² ÑÑÐ¾Ð³Ð¾ Ð²Ð¾Ð·Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ. Ð ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÐºÐ°Ðº ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð°ÑÐ¿ÐµÐºÑÑ Ð¿ÑÐ¸ÑÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð²Ð¾Ð·Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð½Ð° Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»Ñ, ÑÐ°Ðº Ð¸ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð½Ð°ÑÐ°Ð±Ð¾ÑÐºÐ¸, Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð½ÑÐµ Ð½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¸ ÑÐµÐ»ÐµÐ²Ð¸Ð·Ð¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ, ÑÐµÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ð¸ ÑÐ¾ÐºÑÑ-Ð³ÑÑÐ¿Ð¿Ð¾Ð¹ 30 ÑÐ°Ð±Ð¾Ñ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð³Ð¾ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð° Â«Production CenterÂ», Ð° ÑÐ°ÐºÐ¶Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ðµ Ð±Ð¾Ð»ÐµÐµ 140 Ð²Ð¸Ð´ÐµÐ¾ÑÐ¾Ð»Ð¸ÐºÐ¾Ð² Ð¿Ð¾Ð¿ÑÐ»ÑÑÐ½Ð¾Ð¹ ÑÐµÐ»ÐµÑÐµÐºÐ»Ð°Ð¼Ñ. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¸Ð·ÑÑÐµÐ½Ñ Ð½Ð¾Ð²ÐµÐ¹ÑÐ¸Ðµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð¿ÑÐ¸ÑÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð²Ð¾Ð·Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ, Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÑÑÐ¸Ðµ Ð½ÐµÐ¹ÑÐ¾ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸: ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ñ ZMET, ÐÐÐ, Ð½ÐµÐ¹ÑÐ¾Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³ Ð¸ Ð½ÐµÐ¹ÑÐ¾Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð», Ð² ÐºÐ¾ÑÐ¾ÑÐ¾Ð¼ ÑÐ°Ð·Ð½ÑÐµ Ð°Ð²ÑÐ¾ÑÑ Ð¾Ð´Ð½Ð¸ Ð¸ ÑÐµ Ð¶Ðµ Ð²ÐµÑÐ¸ Ð½Ð°Ð·ÑÐ²Ð°ÑÑ Ð¿Ð¾-ÑÐ°Ð·Ð½Ð¾Ð¼Ñ: Ð¼ÐµÑÐ¾Ð´Ñ, ÑÐ¿Ð¾ÑÐ¾Ð±Ñ, ÑÐµÑÐ½Ð¸ÐºÐ¸, ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸, Ð¼ÐµÑÐ°Ð½Ð¸Ð·Ð¼Ñ Ð¸ Ð¿ÑÐ¸ÐµÐ¼Ñ; Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð´ÐµÑÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¸ ÑÐ¾Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¼Ð½ÐµÐ½Ð¸Ð¹, Ð² ÑÐ°Ð±Ð¾ÑÐµ Ð±ÑÐ»Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð³ÑÑÐ¿Ð¿Ñ Ð¿ÑÐ¸ÑÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð²Ð¾Ð·Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿Ð¾Ð¿Ð¾Ð»Ð½ÐµÐ½ ÑÐ¿Ð¸ÑÐ¾Ðº Ð¿ÑÐ¸ÐµÐ¼Ð¾Ð², Ð¿ÑÐ¸Ð¼ÐµÐ½ÑÐµÐ¼ÑÑ ÑÐµÐºÐ»Ð°Ð¼Ð¸ÑÑÐ°Ð¼Ð¸ Ð½Ð° Ð¿ÑÐ°ÐºÑÐ¸ÐºÐµ Ð² Ð¸Ð·Ð³Ð¾ÑÐ¾Ð²Ð»ÐµÐ½Ð¸Ð¸ ÑÐµÐ»ÐµÐ²Ð¸Ð·Ð¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ. Ð¡Ð´ÐµÐ»Ð°Ð½ Ð²ÑÐ²Ð¾Ð´ Ð¾ ÑÐ¾Ð¼, ÑÑÐ¾ Ð³Ð»Ð°Ð²Ð½ÑÐ¼ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¼ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐµÐºÐ»Ð°Ð¼Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÐµÐµ Ð¿ÑÐ¸ÑÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ°Ñ ÑÑÑÐ½Ð¾ÑÑÑ, Ð¿ÑÐ¸ÑÐµÐ¼ Ð¾ÑÐ½Ð¾Ð²Ð½Ð¾Ð¹ ÑÐ¾ÑÑÐ°Ð²Ð»ÑÑÑÐµÐ¹ ÑÑÐ¿ÐµÑÐ½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ ÑÑÐ°Ð½Ð¾Ð²Ð¸ÑÑÑ ÐµÐµ ÑÐ¼Ð¾ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ðµ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ²Ð¾.
description: This work is devoted to study of techniques of psychological influence of promotional products on the audience, as well as methods, mechanisms and techniques that impact. The paper discusses how the theoretical aspects of psychological impact of advertising on consumer practical experience, based on a study of television advertising, testing, focus groups 30 works advertising Agency "Production Center" and the analysis of more than 140 videos of popular television commercials. In this paper, we examine the latest technologies of psychological impact that eurostrategy: technology ZMET, NLP, neuromarketing and neurobranding. The theoretical material in which the different authors of the same things called by different: methods, ways, techniques, technologies, tools and techniques; on the basis of a detailed analysis and comparison of opinions, the identified group of psychological influence, and also topped the list of techniques used by advertisers in practice in the manufacture of television advertising. It is concluded that the main indicator of advertising efficiency is its psychological essence, and core component of successful advertising is becoming her emotional advantage.