title: ÐÐ»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Planning an advertising campaign for a trade company
Creators: name: Ð¤Ð¸Ð»Ð¸Ð¼Ð¾Ð½Ð¾Ð²Ð°, Ð¡Ð²ÐµÑÐ»Ð°Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐµ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸
Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÑ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¹
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
ÑÐµÐºÐ»Ð°Ð¼Ð°
planning
advertising campaigns
advertising campaign planning
marketing communications
advertising

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description: The subject of the graduate qualification work is âDevelopment of a system of measures for the prevention of conflicts at a trade enterpriseâ. The topic of the final qualifying work: "Planning an advertising campaign of a trade organization". This work is devoted to planning an advertising campaign of a trade organization "TD MONOLIT". During the study, the following tasks were solved: 1. Analysis of the conditions for the implementation of advertising campaigns by trade organizations. 2. Analysis of advertising activities of LLC "TD MONOLIT". 3. Development of a media and creative plan for the advertising campaign of LLC TD MONOLIT for various audiences. The work was carried out in the trade organization "TD MONOLIT". In the course of the work, the conditions for the implementation of advertising campaigns were considered, the advertising activities of LLC TD MONOLIT were analyzed and a media and creative plan for the advertising campaign was developed. In the first chapter, the concept and essence of advertising campaigns were considered, the interpretations of this term by several authors were analyzed. Also, the stages of planning and conducting advertising campaigns are presented.Â In the second chapter, a strategic marketing analysis was carried out. Also, an analysis of the advertising activities of the main competitors in the market is given. In the third chapter, the objectives of the advertising campaign were described. The target audience of the company is considered in detail. Also, advertising tools and an advertising campaign plan have been developed. The result of the work was the development of an advertising campaign "TD MONOLIT".