title: ÐÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ°Ñ Ð¾ÑÐµÐ½ÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð½Ð¾Ð²Ð¾Ð³Ð¾ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Commercial evalution of the project development of a new direction of activity at the enterprise
Creators: name: ÐÐµÐ´Ð²ÐµÐ´Ð½Ð¸ÐºÐ¾Ð²Ð°, ÐÐ°ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ°Ñ Ð¾ÑÐµÐ½ÐºÐ°
Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¿ÑÐ¾ÐµÐºÑ
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¹
ÑÐµÐ½ÑÐ°Ð±ÐµÐ»ÑÐ½Ð¾ÑÑÑ
Ð²Ð½ÑÑÑÐµÐ½Ð½ÑÑ Ð½Ð¾ÑÐ¼Ð° Ð´Ð¾Ñ Ð¾Ð´Ð½Ð¾ÑÑÐ¸
ÑÑÐ¾Ðº Ð¾ÐºÑÐ¿Ð°ÐµÐ¼Ð¾ÑÑÐ¸
Ð¿ÑÐ¸Ð±ÑÐ»ÑÐ½Ð¾ÑÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ°
Ð±ÐµÐ·ÑÐ±ÑÑÐ¾ÑÐ½Ð¾ÑÑÑ
Ð·Ð°ÑÑÐ°ÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ°
Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ²ÑÑÐ²Ð¸ÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸
commercial evaluation
investment project
efficiency of investments
profitability
internal norma profitability
performance term
profitability profile
substitution of project
project costs
analysis of sensitivity

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÐÐÐ Â«Ð¢ÐµÑÐ½Ð¾ÐºÐ¾Ð¼ Ð¡ÐÐ±Â».
Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¾ÑÐºÑÑÑÐ¸Ñ Ð½Ð¾Ð²Ð¾Ð³Ð¾ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð½Ð° Ð±Ð°Ð·Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÐÐÐ Â«Ð¢ÐµÑÐ½Ð¾ÐºÐ¾Ð¼ Ð¡ÐÐ±Â» Ð¸ Ð½ÐµÐ¿Ð¾ÑÑÐµÐ´ÑÑÐ²ÐµÐ½Ð½Ð¾ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ°Ñ Ð¾ÑÐµÐ½ÐºÐ° Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ°.
ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÑÐ½ÐºÐ° Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ Ð±ÑÐ»Ð° Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð½Ð¸ÑÐ¸ ÐºÐ¾Ð½Ð´Ð¸ÑÐµÑÑÐºÐ¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ°, Ð±ÑÐ»Ð¸ Ð²ÑÐ´ÐµÐ»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ° ÐºÐ°ÑÐµ-ÐºÐ¾Ð½Ð´Ð¸ÑÐµÑÑÐºÐ¾Ð¹ Â«CONTINENT ROOMÂ». Ð¢Ð°ÐºÐ¶Ðµ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð²Ð½ÐµÑÐ½ÐµÐ¹ ÑÑÐµÐ´Ñ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐµÐ¹ Ð¸ ÑÐ³ÑÐ¾Ð·.
Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð¾ ÑÑÐ¸ Ð²Ð°ÑÐ¸Ð°Ð½ÑÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÐºÐ°ÑÐµ-ÐºÐ¾Ð½Ð´Ð¸ÑÐµÑÑÐºÐ¾Ð¹ Ð² Ð³Ð¾ÑÐ¾Ð´Ðµ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ðµ. ÐÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½ ÑÐ°ÑÑÐµÑ Ð¿Ð¾ÑÐµÑÐ¸ÑÐµÐ»ÐµÐ¹ Ð¸ ÑÑÐµÐ´Ð½ÐµÐ³Ð¾ ÑÐµÐºÐ°, Ð¸ÑÑÐ¾Ð´Ñ Ð¸Ð· ÑÐµÐ³Ð¾ ÑÐ´ÐµÐ»Ð°Ð½ Ð¿ÑÐ¾Ð³Ð½Ð¾Ð· Ð²ÑÑÑÑÐºÐ¸. Ð¢Ð°ÐºÐ¶Ðµ ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½Ñ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½ÑÐµ Ð¸ ÑÐµÐºÑÑÐ¸Ðµ Ð·Ð°ÑÑÐ°ÑÑ Ð¿Ð¾ ÐºÐ°Ð¶Ð´Ð¾Ð¼Ñ Ð²Ð°ÑÐ¸Ð°Ð½ÑÑ Ð¿ÑÐ¾ÐµÐºÑÑ.
Ð Ð°ÑÑÑÐ¸ÑÐ°Ð½Ð° ÑÑÐ°Ð²ÐºÐ° Ð´Ð¸ÑÐºÐ¾Ð½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ, ÑÑÐ¾Ðº Ð¾ÐºÑÐ¿Ð°ÐµÐ¼Ð¾ÑÑÐ¸ Ð¸ ÑÐ¸ÑÑÐ°Ñ Ð¿ÑÐ¸Ð²ÐµÐ´ÐµÐ½Ð½Ð°Ñ ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÑ ÐºÐ°Ð¶Ð´Ð¾Ð³Ð¾ Ð²Ð°ÑÐ¸Ð°Ð½ÑÐ° Ð¿ÑÐ¾ÐµÐºÑÐ°, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ²ÑÑÐ²Ð¸ÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐ¸ Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ð¸ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ Ð·Ð½Ð°ÑÐ¸Ð¼ÑÑ Ð½Ð° Ð¿Ð¾Ð»ÑÑÐµÐ½Ð¸Ðµ ÑÐ¸ÑÑÐ¾Ð¹ Ð¿ÑÐ¸Ð±ÑÐ»Ð¸ ÑÐ°ÐºÑÐ¾ÑÐ¾Ð². ÐÑÐ±ÑÐ°Ð½ Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸ Ð¾Ð¿ÑÐ¸Ð¼Ð°Ð»ÑÐ½ÑÐ¹ Ð²Ð°ÑÐ¸Ð°Ð½Ñ.
 Ð ÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð¼ÐµÑ Ð¿Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð½Ð¾Ð²Ð¾Ð³Ð¾ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐ¸Ð²ÐµÐ´ÐµÑ Ðº Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÐ¸ÑÑÐ¾Ð¹ Ð¿ÑÐ¸Ð±ÑÐ»Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«ÐÐÐ Ð¢ÐµÑÐ½Ð¾ÐºÐ¾Ð¼ Ð¡ÐÐ±Â».
description: The object of research is Technocom SPb LLC.
The purpose of the final qualifying work is the development of a project to open a new activity on the basis of the company Technocom SPb LLC and the commercial evaluation of this investment project itself.
Based on the analysis of the catering market, the prospects of the confectionery business niche were determined, the main competitors of the Â«CONTINENT ROOMÂ» cafe and confectionery project were identified. An analysis of the external environment of the project and an analysis of op-portunities and threats were also carried out.
Three variants of the project for the implementation of a pastry cafÃ© in the city of St. Petersburg have been developed. The calculation of visitors and the average check, on the basis of which the revenue forecast was made. Also calculated investment and operating costs for each project option.
The discount rate, payback period and the net present value of each project variant are calculated, sensitivity analysis is carried out when changing the main factors that are most significant for receiving net profit. Selected the most costeffective option.
The implementation of measures to develop a new direction of activity will lead to an increase in the net profit of LLC Technocom SPb.