title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ¸ÑÑÐµÐ¼Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐ°Ð·Ð¾Ð±ÐµÑÐ¾Ð½ ÐÑÐ¾Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Improving the sales system through the example of OOO GAZOBETON PRO
Creators: name: Ð¯Ð½Ð¾Ð²ÑÐºÐ¸Ð¹, ÐÐ°Ð½Ð¸Ð¸Ð»
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐ±ÑÑÐ¾Ð²Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
ÑÐ¸ÑÑÐµÐ¼Ð° Ð¿ÑÐ¾Ð´Ð°Ð¶
ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ
Ð¿ÑÐ¾ÑÐµÑÑ Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸
ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ
ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
Ð¿ÑÐ¾Ð³Ð½Ð¾Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
sales activity
sales system
improvement
sales process
management
trade
forecasting

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description: The purpose of the work is to analyze and form recommendations for improving the sales system of the OOO Gazobeton PRO organization. The following tasks were solved: - to study the current sales process at the enterprise, to make its visualization; - to analyze the financial stability of the enterprise; - to analyze the financial results of the company; - to analyze and propose solutions to improve the motivation system of sales staff; - to develop measures to improve the sales system of the OOO Gazobeton PRO organization; - to predict the effectiveness of the proposed measures; The relevance of the topic is due to the rapid changes in the marketing activities of trade organizations. New technologies and market conditions require adaptation to new market requirements and rules. The sources of information for this work were the data obtained in the organization itself, domestic and foreign scientific literature, official Internet resources and analytical agencies. As part of this work, a system for differentiating trade allowances for an organization has been developed and proposed, thanks to which it is possible to increase turnover and gross profit. The proposed system can also be used by other trading companies, taking into account industry specifics. Google and Yandex search engines were used to collect the data needed to complete the work.