title: ÐÐµÐ±-Ð´Ð¸Ð·Ð°Ð¹Ð½ ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐµÐ´Ðµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Web design as a tool for increasing the competitiveness of a company in the digital environment
Creators: name: ÐÐµÑÐ°ÑÐ¸Ð¼Ð¾Ð²Ð°, ÐÐ¿Ð¾Ð»Ð»Ð¸Ð½Ð°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð²ÐµÐ±-Ð´Ð¸Ð·Ð°Ð¹Ð½
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»Ñ
Ð²ÐµÐ±-ÑÐ°Ð¹Ñ
ÑÐ¸ÑÑÐ¾Ð²Ð°Ñ ÑÑÐµÐ´Ð°
Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»Ñ
Ð´Ð¸Ð·Ð°Ð¹Ð½
web design
competitiveness
consumer
website
digital environment
consumer behavior
design

description: Ð¦ÐµÐ»ÑÑ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ ÑÐ¾Ð»Ð¸ Ð²ÐµÐ±-Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° Ð² ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð¼ Ð±Ð¸Ð·Ð½ÐµÑÐµ Ð¸ ÐµÐ³Ð¾ Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ Ð½Ð° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐµÐ´Ðµ. ÐÐ°Ð´Ð°ÑÐ¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÐ²Ð¾Ð»ÑÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð±ÑÐµÐ½Ð´Ð¾Ð² Ð² ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐµÐ´Ðµ. 2. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÑÑ ÑÐ°ÐºÑÐ¾ÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ð¸. 3. ÐÐ¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ ÑÐ¾Ð»Ñ Ð²ÐµÐ±-Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° Ð² ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð¹ Ð±Ð¸Ð·Ð½ÐµÑ-ÑÑÐµÐ´Ðµ Ð¸ Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ Ð½Ð° Ð½ÐµÐ³Ð¾ ÑÐ¾ ÑÑÐ¾ÑÐ¾Ð½Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹. 4. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÑ ÑÑÐ½Ð¾Ðº ÐºÐ¾ÑÐ¼ÐµÑÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ñ ÑÑÐ»ÑÐ³, Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð² Ð¸ Ð¸Ñ Ð²ÐµÐ±-ÑÐ°Ð¹ÑÑ, Ð¾Ð¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ ÑÐµÐ»ÐµÐ²ÑÑ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ Ð¸ Ð¸Ñ Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÐ¸. 5. Ð¡Ð¿ÑÐ¾ÐµÐºÑÐ¸ÑÐ¾Ð²Ð°ÑÑ Ð²ÐµÐ±-ÑÐ°Ð¹Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð¾ÐºÐ°Ð·ÑÐ²Ð°ÑÑÐµÐ¹ ÐºÐ¾ÑÐ¼ÐµÑÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ðµ ÑÑÐ»ÑÐ³Ð¸. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð½Ð°ÑÑÐ¾ÑÑÐµÐ³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ ÑÐ°ÐºÑÐ¾ÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐµÐ´Ðµ, ÑÐ¾Ð»Ñ Ð²ÐµÐ±-Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° Ð¸ Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ Ð² Ð½ÐµÐ¹. ÐÐ¾Ð¼Ð¸Ð¼Ð¾ ÑÑÐ¾Ð³Ð¾, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ° ÑÑÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½Ñ, ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð² Ð¸ Ð¸Ñ Ð²ÐµÐ±-ÑÐ°Ð¹ÑÐ¾Ð². ÐÑÐ¾Ð³Ð¾Ð¼ Ð´Ð°Ð½Ð½ÑÐ¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½ÑÐ¹ Ð²ÐµÐ±-ÑÐ°Ð¹Ñ Ð´Ð»Ñ ÐºÐ»Ð¸Ð½Ð¸ÐºÐ¸ ÑÑÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½Ñ, Ð¸Ð¼ÐµÑÑÐ¸Ð¹ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐ¹ Ð´Ð¸Ð·Ð°Ð¹Ð½ Ð¸ Ð¾ÑÐ²ÐµÑÐ°ÑÑÐ¸Ð¹ Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÑÐ¼ Ð¸ Ð¾Ð¶Ð¸Ð´Ð°Ð½Ð¸ÑÐ¼ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ Ð½Ð° ÑÑÐ½ÐºÐµ. ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ Ð´Ð°Ð½Ð½ÑÑ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð² ÑÐ°Ð±Ð¾ÑÐµ Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸, Ð² ÑÐ¾Ð¼ ÑÐ¸ÑÐ»Ðµ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½Ð¾Ðµ Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ðµ, Ð¾Ð±Ð»Ð°ÑÐ½ÑÐµ ÑÐµÑÐ²Ð¸ÑÑ, Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ðµ ÑÐµÐ´Ð°ÐºÑÐ¾ÑÑ Ð¸ Ð¿ÑÐ¾ÑÐµÐµ.
description: The main goal of this work is to study the role of web design in modern business and its impact on the companys competitiveness in the digital environment. The research set and solve the following goals: 1. Analyze the evolutionary development of brands in the digital environment. 2. Consider the factors of the companyâs competitiveness in the context of digitalization. 3. Determine the role of web design in the modern business environment and the influence on it from consumers. 4. Research the market for cosmetology services, main competitors and their websites, determine the target audience and their needs. 5. Design a website for a company providing cosmetology services. As a result of this study, the factors of a companys competitiveness in the digital environment, the role of web design and consumer behavior in it were identified. In addition, an analysis of the aesthetic medicine market, competitors and their websites was carried out. The result of this work is a developed website for an aesthetic medicine clinic, which has a modern design and meets the needs and expectations of consumers in the market. To achieve these results, information technologies were used in the work, including software, cloud services, graphic editors, etc.