title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ Ð°ÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐ Â«ÐÐÐ Â«Ð¡ÑÑÐ¸Ð¼ÐµÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of measures to increase the companys competitiveness based on the marketing activities (based on the example of JSC NPO Streamer)
Creators: name: ÐÐ³Ð¾ÑÐºÐ¸Ð½Ð°, ÐÐ°ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2025
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ Ð°ÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸
Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³
ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ñ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
marketing activities
branding
target audience
competition
promotion

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description: The aim of the graduate qualification work is the development of comprehensive measures to increase the competitiveness of the company NPO Streamer JSC through the effective use of marketing tools and analytical data. The work has been carried out on the materials of the company NPO Steamer JSC, which is engaged in the production and sale of electrical products for various industries. Research methods used: analysis of current market conditions, SWOT analysis, PEST analysis, analysis of the competitive environment, surveys and interviews with clients and partners, as well as modeling and forecasting based on data from CRM and SEO systems. The main results of the graduate qualification work: ââ Analysis of the current state of the company; ââ Development of a strategy for marketing activity; ââ Marketing budget optimization; ââ Development of joint marketing activities with distributors; ââ Monitoring and adjustment of strategy. The areas of the graduate qualification work results application: the results of this work can be applied to companies operating in the production and sale of electrical products, as well as in other industries to increase their competitiveness through the use of marketing tools. Conclusions. The tasks of the final qualifying work have been solved, the goal has been achieved. Measures to improve the competitiveness of JSC NPO Streamer have been proposed and described in detail. The results of the scope of application correspond not only to the company itself, but also to other enterprises in this industry, which makes the work useful for a wide range of users. Thus, effective work has practical value and can serve for research and development in the field of marketing.