title: ÐÐ¸ÑÐºÑÑÑÐ¸Ð²Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÑÑÐºÑÑÑÐ½Ð¾-ÑÐ¸Ð¿Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ñ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ Ð´ÐµÐ»Ð¾Ð²Ð¾Ð³Ð¾ Ð¾Ð±ÑÐµÐ½Ð¸Ñ Ð² ÑÐ°Ð·Ð½ÑÑ ÑÐ·ÑÐºÐ¾Ð²ÑÑ ÐºÑÐ»ÑÑÑÑÐ°Ñ : Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð°Ð½Ð³Ð»Ð¾- Ð¸ Ð½ÐµÐ¼ÐµÑÐºÐ¾-Ð³Ð¾Ð²Ð¾ÑÑÑÐ¸Ñ ÑÑÑÐ°Ð½
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Discourse analysis of business communicationsâ structural features in different cultures: on the example of English- and German-speaking countries
Creators: name: Ð ÐµÐ´Ð¸Ð½Ð°, Ð¡Ð¾ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð´Ð¸ÑÐºÑÑÑ
Ð´Ð¸ÑÐºÑÑÑ-Ð°Ð½Ð°Ð»Ð¸Ð·
Ð´ÐµÐ»Ð¾Ð²Ð¾Ðµ Ð¾Ð±ÑÐµÐ½Ð¸Ðµ
Ð´ÐµÐ»Ð¾Ð²Ð¾Ð¹ Ð´Ð¸ÑÐºÑÑÑ
Ð°Ð½Ð³Ð»Ð¾- Ð¸ Ð½ÐµÐ¼ÐµÑÐºÐ¾ÑÐ·ÑÑÐ½ÑÐ¹ Ð´ÐµÐ»Ð¾Ð²Ð¾Ð¹ Ð´Ð¸ÑÐºÑÑÑ
ÑÐ·ÑÐºÐ¾Ð²Ð°Ñ ÐºÑÐ»ÑÑÑÑÐ°
ÑÑÑÐ½Ð¾Ðµ Ð´ÐµÐ»Ð¾Ð²Ð¾Ðµ Ð¾Ð±ÑÐµÐ½Ð¸Ðµ
ÐºÐ¾ÑÑÐµÑÐ¿Ð¾Ð½Ð´ÐµÐ½ÑÐ¸Ñ
discourse
discourse analysis
business communication
business discourse
culture
English (American) and German (Swiss) business discourse
correspondence

description: Ð¦ÐµÐ»ÑÑ Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ, Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ Ð¸ ÑÐ¸ÑÑÐµÐ¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ñ ÑÑÑÑÐºÑÑÑÐ½Ð¾-ÑÐ¸Ð¿Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ñ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ Ð´ÐµÐ»Ð¾Ð²Ð¾Ð³Ð¾ Ð´Ð¸ÑÐºÑÑÑÐ° Ð² Ð°Ð½Ð³Ð»Ð¾- Ð¸ Ð½ÐµÐ¼ÐµÑÐºÐ¾ÑÐ·ÑÑÐ½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸. Ð ÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐµÐ»Ð¸ Ð²ÐºÐ»ÑÑÐ°ÐµÑ Ð² ÑÐµÐ±Ñ Ð¾ÑÑÑÐµÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð½Ð° ÑÑÐ¾Ð²Ð½Ðµ Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ Ð¿Ð¾Ð½ÑÑÐ¸Ñ Â«Ð´Ð¸ÑÐºÑÑÑÂ», Ð¾Ð±Ð·Ð¾Ñ ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ñ Ð¸Ð½ÑÐµÑÐ¿ÑÐµÑÐ°ÑÐ¸Ð¹ ÐµÐ³Ð¾ ÐºÐ¾Ð½ÑÐµÐ¿ÑÑÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¿Ð¾Ð½Ð¸Ð¼Ð°Ð½Ð¸Ñ Ð¸ Ð¼ÐµÑÐ¾Ð´Ð¸Ðº Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð´Ð¸ÑÐºÑÑÑÐ¸Ð²Ð½ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÑÑÐ½ÐºÑÐ¸Ð¹, ÑÑÐ¸ÐºÐ¸ Ð¸ ÑÐ¾ÑÐ¼ Ð´ÐµÐ»Ð¾Ð²Ð¾Ð³Ð¾ Ð¾Ð±ÑÐµÐ½Ð¸Ñ, Ð²ÑÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ñ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ ÐºÑÐ»ÑÑÑÑÑ Ð´ÐµÐ»Ð¾Ð²Ð¾Ð³Ð¾ Ð¾Ð±ÑÐµÐ½Ð¸Ñ Ð² ÑÑÑÐ°Ð½Ð°Ñ Ð°Ð½Ð³Ð»Ð¸Ð¹ÑÐºÐ¾Ð³Ð¾ (ÐÐµÐ»Ð¸ÐºÐ¾Ð±ÑÐ¸ÑÐ°Ð½Ð¸Ñ, Ð¡Ð¨Ð) Ð¸ Ð³ÐµÑÐ¼Ð°Ð½ÑÐºÐ¾Ð³Ð¾ (ÐÐµÑÐ¼Ð°Ð½Ð¸Ñ, Ð¨Ð²ÐµÐ¹ÑÐ°ÑÐ¸Ñ) ÐºÐ»Ð°ÑÑÐµÑÐ¾Ð².
description: The purpose of the work given is to study, describe and systematize common structural patterns of business discourse in the English- and German-speaking countries. It includes adoption of the theoretical research methods and conduction of a descriptive and contextual analysis of English and German business talks and letters. Theoretical research is aimed at, firstly, examining the concept of "discourse" and existing approaches to its essence interpretation, as well as methods of conducting discourse analyses; secondly, evaluating ethics and forms of business communication and, thirdly, presenting a cultural image of Great Britain, the USA, Germany and Switzerland. Descriptive and contextual analysis of English and German business talks and English-German letters resulted in the main similarities and differences, as well as prospects of carrying out a discourse analysis in the cross-cultural context being identified. In addition, referring to the structural and principal characteristics of business communications in both oral and written forms, the features of implementing the ethics of professional communication and the peculiarities of expressing and intention of the addressee were highlighted.