title: ÐÑÐµÐ½ÐºÐ° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«AlibabaÂ» Ð² ÑÑÐµÑÐµ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The assessment of Alibabas competitiveness in the field of e-commerce
Creators: name: Ð¤Ð°Ð½Ñ Ð¥ÑÐ½Ñ Ð°Ð¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð²
Ð°Ð½Ð°Ð»Ð¸Ð· SWOT
Ð¼Ð¾Ð´ÐµÐ»Ñ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸
competitive analysis
competitor analysis
SWOT analysis
competitiveness analysis model

description: Ð¦ÐµÐ»ÑÑ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÐÑÐµÐ½ÐºÐ° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Alibaba Ð¸ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ ÐµÐµ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ. ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ Alibaba Ð½Ð° ÑÑÐ½ÐºÐµ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ . ÐÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ - ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ Ð¸ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð´Ð»Ñ ÐµÐµ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ. ÐÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ ÑÑÐ¾Ð¹ ÑÐµÐ¼Ñ Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² ÑÐ¾Ð¼, ÑÑÐ¾ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð¾Ð·Ð½Ð°ÑÐ°ÐµÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ Ð¾Ð´Ð½Ð¾Ð¹ Ð¾ÑÑÐ°ÑÐ»Ð¸ Ð² Ð´ÑÑÐ³ÑÑ, ÑÐµÐ¼ ÑÐ°Ð¼ÑÐ¼ Ð¿Ð¾Ð²ÑÑÐ°Ñ ÑÑÐ°ÑÑÑ Ð±Ð¸Ð·Ð½ÐµÑÐ°. ÐÐ½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¹ Ð¿Ð¾ÐºÐ°Ð·ÑÐ²Ð°ÐµÑ, ÑÑÐ¾ ÐºÐ°Ð¶Ð´Ð°Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ Ð´Ð¾Ð»Ð¶Ð½Ð° Ð¾Ð¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ, Ð² ÐºÐ°ÐºÐ¸Ñ Ð¾Ð±Ð»Ð°ÑÑÑÑ ÐµÐ¹ Ð½ÑÐ¶Ð½Ñ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ²Ð° Ð¸ ÐºÐ°Ðº Ð¸Ñ ÑÐµÐ°Ð»Ð¸Ð·Ð¾Ð²Ð°ÑÑ. ÐÐ½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð±Ð°Ð·Ð¾Ð¹ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÑÑÑÑ Ð·Ð°ÐºÐ¾Ð½Ð¾Ð´Ð°ÑÐµÐ»ÑÐ½ÑÐµ Ð°ÐºÑÑ, Ð¼ÐµÑÐ¾Ð´Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ñ Ð¸ Ð¸Ð½ÑÑÑÑÐºÑÐ¸Ð¸. ÐÐ°ÑÐµÑÐ¸Ð°Ð»Ñ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð¿ÑÐ°ÐºÑÐ¸ÐºÐ¸. ÐÑÑÐ¿Ð½ÑÐµ Ð½Ð°ÑÑÐ½ÑÐµ ÑÑÑÐ´Ñ (Ð¼Ð¾Ð½Ð¾Ð³ÑÐ°ÑÐ¸Ð¸, ÑÑÐµÐ±Ð½Ð¸ÐºÐ¸, ÑÐµÐ¼Ð°ÑÐ¸ÑÐµÑÐºÐ¸Ðµ ÑÐ¿ÑÐ°Ð²Ð¾ÑÐ½Ð¸ÐºÐ¸) Ð¸ ÑÑÐ°ÑÑÐ¸ Ð¿ÐµÑÐ¸Ð¾Ð´Ð¸ÑÐµÑÐºÐ¸Ñ Ð¸Ð·Ð´Ð°Ð½Ð¸Ð¹. Ð Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð¼ÐµÑÐ¾Ð´Ñ Ð½Ð°ÑÑÐ½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÑÐ»ÐµÐ¼ÐµÐ½ÑÑ Ð½Ð°ÑÑÐ½Ð¾Ð³Ð¾, ÑÑÐ°ÑÐ¸ÑÑÐ¸ÐºÐ°, ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ðµ, ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð°, Ð¾Ð±Ð¾Ð±ÑÐµÐ½Ð¸Ðµ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸. Ð¯ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÑ Excel Ð´Ð»Ñ ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÑÐ°Ð±Ð»Ð¸Ñ Ð´Ð°Ð½Ð½ÑÑ, ÑÐ°ÐºÐ¸Ñ ÐºÐ°Ðº Ð¿Ð»Ð°ÑÐµÐ¶Ð½ÑÐµ Ð²ÐµÐ´Ð¾Ð¼Ð¾ÑÑÐ¸.
description: The purpose of this work is to assess the competitiveness of Alibaba and the formation of proposals for its improvement. The object of research is the competitiveness of Alibaba in the e-commerce market. The subject of the research is the competitiveness of the enterprise in the international market and the companys policy to improve it. The relevance of this topic lies in the fact that a competitive business development strategy means the introduction of one industry into another, thereby raising the status of a business. The analysis of competitive strategies shows that each company must determine in which areas it needs advantages and how to realize them. The information base of the study is legislative acts, methodological materials and instructions. Materials of industrial practice. Major scientific works (monographs, textbooks, thematic reference books) and articles in periodicals. In the final qualifying work, the following methods of scientific research were used: elements of scientific, statistics, comparison, competitive analysis, generalization of information. I use Excel to complete some data tables, such as salary tables.