title: ÐÐ½ÐµÐ´ÑÐµÐ½Ð¸Ðµ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸ÑÐ¼Ð¸ Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ ÐÐÐ Â«ÐÐ¸Ð¼Ð°ÑÑÐ¾Ð¼Â»
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The implementation of the information system of customer relationship management in the company Â«VimastomÂ»
Creators: name: ÐÐµÑÑÑÐµÐ²Ð°, ÐÐ»ÐµÐºÑÐ°Ð½Ð´ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ¸ÑÑÐµÐ¼Ð° ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸ÑÐ¼Ð¸ Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸
Ð½Ð°ÑÑÑÐ¾Ð¹ÐºÐ°
Ð°Ð½Ð°Ð»Ð¸Ð· Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð²
Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ
ÑÐµÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ
information system customer relationship management
configuration
analysis of business processes
implementation
testing and economic efficiency

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÑÑÐ¾Ð¼Ð°ÑÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ°Ñ ÐºÐ»Ð¸Ð½Ð¸ÐºÐ° ÐÐÐ Â«ÐÐ¸Ð¼Ð°ÑÑÐ¾Ð¼Â», ÑÐ°ÑÐ¿Ð¾Ð»Ð°Ð³Ð°ÑÑÐ°ÑÑÑ Ð¿Ð¾ Ð°Ð´ÑÐµÑÑ Ð¿ÑÐ¾ÑÐ¿ÐµÐºÑ ÐÑÐ»ÑÑÑÑÑ, Ð´Ð¾Ð¼ 19 Ð² Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ðµ.
Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ° ÑÐ²Ð»ÑÐµÑÑÑ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÑÐ¾Ð¼Ð°ÑÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð¹ ÐºÐ»Ð¸Ð½Ð¸ÐºÐ¸ ÐÐÐ Â«ÐÐ¸Ð¼Ð°ÑÑÐ¾Ð¼Â» Ð·Ð° ÑÑÑÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð² ÐµÑ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÑÐ¸ÑÑÐµÐ¼Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸ÑÐ¼Ð¸ Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸.
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Ð¢Ð°ÐºÐ¶Ðµ Ð² ÑÐ°Ð±Ð¾ÑÐµ Ð±ÑÐ»Ð¾ Ð¾Ð¿Ð¸ÑÐ°Ð½Ñ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ñ Ðº ÑÐ¸ÑÑÐµÐ¼Ðµ, Ð¿ÑÐ¾Ð´ÐµÐ¼Ð¾Ð½ÑÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð° Ð½Ð°ÑÑÑÐ¾Ð¹ÐºÐ° ÑÐ¸ÑÑÐµÐ¼Ñ Ð¸ ÐµÑ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ðµ ÑÐµÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ.
Ð¡Ð¾ ÑÑÐ¾ÑÐ¾Ð½Ñ Ð°Ð´Ð¼Ð¸Ð½Ð¸ÑÑÑÐ°ÑÐ¸Ð¸ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð¼ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð´Ð¾Ð»Ð¶Ð½Ð¾ ÑÑÐ°ÑÑ Ð±Ð¾Ð»ÐµÐµ ÐºÐ°ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ðµ, Ð±ÑÑÑÑÐ¾Ðµ Ð¸ ÑÐ´Ð¾Ð±Ð½Ð¾Ðµ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ðµ Ð¿Ð°ÑÐ¸ÐµÐ½ÑÐ¾Ð², ÑÐ¼ÐµÐ½ÑÑÐµÐ½Ð¸Ðµ Ð¿Ð¾ÑÐµÑÐ¸ Ð¸ Ð´ÑÐ±Ð»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð´Ð°Ð½Ð½ÑÑ, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ðµ Ð¿ÑÐ¸-Ð±ÑÐ»Ð¸ Ð·Ð° ÑÑÑÑ Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ Ð±Ð¾Ð»ÑÑÐ¾Ð³Ð¾ ÐºÐ¾Ð»Ð¸ÑÐµÑÑÐ²Ð° Ð½Ð¾Ð²ÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð².
description: The object of the study is the dental clinic LLC Vimastom, located at 19 Kultury Avenue in St. Petersburg.
The aim of the final qualification work of the bachelor is to increase the activity of the dental clinic of Vimastom LLC due to the introduction of a customer relationship management system in its activities.
To achieve this goal, an analysis of the organizationâs activities was carried out, business processes were analyzed, on the basis of which weaknesses in the administrationâs activities were identified and the relevance of the implementation of the customer relationship management information system was determined. After conducting a comparative analysis of similar systems, according to the given criteria, the IDENT system was selected, which fully meets the specified requirements.
The work also described the requirements for the system, demonstrated the configuration of the system and its functional testing.
On the part of the administration, the result of implementation should be better, faster and more convenient patient care, reduction of data loss and duplication, as well as an increase in profits due to the attraction of a large number of new clients.