title: ÐÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ Ð¼ÐµÐ´Ð¸Ð° Ð¸ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ðµ Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¿Ð¾ÐºÑÐ¿Ð°ÑÐµÐ»Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: International digital social media marketing and consumer behavior
Creators: name: ÐÐ°Ð³Ð¾ÑÐ¸, ÐÑÑÐ°Ð½Ð³
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ
Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹
social media marketing
consumer behavior

description: Ð¡Ð¸ÑÑÐ°ÑÐ¸Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¾Ð±ÑÐµÑÑÐ²Ð° Ð¿Ð¾ÑÑÐ¾ÑÐ½Ð½Ð¾ Ð¼ÐµÐ½ÑÐµÑÑÑ. Ð¡ Ð¼Ð¾Ð¼ÐµÐ½ÑÐ° Ð²ÑÑÑÐ¿Ð»ÐµÐ½Ð¸Ñ Ð² 21 Ð²ÐµÐº Ð²ÑÐµ Ð±Ð¾Ð»ÑÑÐµ Ð¸ Ð±Ð¾Ð»ÑÑÐµ ÑÑÑÐ°Ð½ Ð¾Ð±Ð¼ÐµÐ½Ð¸Ð²Ð°Ð»Ð¸ÑÑ Ð¸ Ð¾Ð±ÑÐ°Ð»Ð¸ÑÑ Ð´ÑÑÐ³ Ñ Ð´ÑÑÐ³Ð¾Ð¼. Ð­ÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¾Ð±Ð¼ÐµÐ½Ñ Ð¼ÐµÐ¶Ð´Ñ ÑÑÑÐ°Ð½Ð°Ð¼Ð¸ ÑÐ°ÐºÐ¶Ðµ ÑÑÐ°Ð»Ð¸ Ð±Ð¾Ð»ÐµÐµ ÑÐµÑÐ½ÑÐ¼Ð¸, Ð¸ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ Ð·Ð½Ð°ÑÐ¸ÑÐµÐ»ÑÐ½Ð¾ ÑÐ°Ð·Ð²Ð¸Ð»Ð°ÑÑ. Ð¡ÑÑÐµÐ¼Ð¸ÑÐµÐ»ÑÐ½Ð¾Ðµ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð½Ð°ÑÐºÐ¸ Ð¸ ÑÐµÑÐ½Ð¸ÐºÐ¸ Ð² Ð¿Ð¾ÑÐ»ÐµÐ´Ð½Ð¸Ðµ Ð³Ð¾Ð´Ñ Ð¾Ð±Ð»ÐµÐ³ÑÐ¸Ð»Ð¾ Ð¶Ð¸Ð·Ð½Ñ Ð»ÑÐ´ÐµÐ¹, Ð° ÑÐ°ÐºÐ¶Ðµ Ð²Ð½ÐµÑÐ»Ð¾ Ð±Ð¾Ð»ÑÑÐ¸Ðµ Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð² ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð¿Ð¾ÑÑÐµÐ±Ð»ÐµÐ½Ð¸Ñ Ð¸ ÑÑÑÑÐºÑÑÑÑ Ð¿Ð¾ÑÑÐµÐ±Ð»ÐµÐ½Ð¸Ñ. ÐÐ½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³ ÑÑÐ°Ð½Ð¾Ð²Ð¸ÑÑÑ Ð²ÑÐµ Ð±Ð¾Ð»ÐµÐµ ÑÐ°ÑÐ¿ÑÐ¾ÑÑÑÐ°Ð½ÐµÐ½Ð½ÑÐ¼ Ð²Ð¾ Ð²ÑÐµÑ ÑÑÑÐ°Ð½Ð°Ñ Ð¸ ÑÑÐ°Ð» Ð¾ÑÐ½Ð¾Ð²Ð½Ð¾Ð¹ ÑÐ¾ÑÐ¼Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸. Ð ÑÐ¾ Ð¶Ðµ Ð²ÑÐµÐ¼Ñ ÑÑÐ¾ ÑÐ°ÐºÐ¶Ðµ Ð¾ÐºÐ°Ð·ÑÐ²Ð°ÐµÑ Ð²Ð°Ð¶Ð½Ð¾Ðµ Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ Ð½Ð° ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ Ð¸ ÑÐ¾Ð·Ð´Ð°ÐµÑ Ð¼Ð½Ð¾Ð³Ð¾ Ð½Ð¾Ð²ÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼ Ð¸ Ð½Ð¾Ð²ÑÑ ÑÐ¸ÑÑÐ°ÑÐ¸Ð¹ Ð´Ð»Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸. ÐÐ¾ÑÑÐ¾Ð¼Ñ Ð² Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÑÐ°ÑÑÐµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÑÐµÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ Ð¸ Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹. ÐÐ½Ð°Ð»Ð¸Ð· Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð³Ð¾ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð² Facebook, Ð¿Ð¾Ð´ÑÑÐ¾Ð¶Ð¸Ð» Ð½ÐµÐºÐ¾ÑÐ¾ÑÑÐµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ. Ð­ÑÐ¾ Ð¸Ð¼ÐµÐµÑ Ð±Ð¾Ð»ÑÑÐ¾Ðµ Ð·Ð½Ð°ÑÐµÐ½Ð¸Ðµ Ð´Ð»Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð´ÑÑÐ³Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹.â
description: The economic development situation of the modern society is ever-changing. Since entering the 21st century, more and more countries have exchanged and communicated with each other. The economic exchanges between countries have also become closer, and international trade has greatly developed. The rapid development of science and technology in recent years has facilitated peopleâs lives while also bringing great changes to peopleâs consumption concepts and consumption patterns. Internet marketing is becoming more and more common in all countries and has become the main form of trade. At the same time, it also brings important influence to the development of international trade, and brings many new problems and new situations to the development of international trade. Therefore, this paper analyzes the application and influence of Digital social media marketing based on consumer behavior. Analysis of the use of digital social media marketing by Facebook, summed up some suggestions. This is of great significance to the development of other companies.