title: ÐÐ°ÑÐºÐµÑÐ¸Ð½Ð³ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ Ð¸ ÐµÐ³Ð¾ Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ Ð½Ð° Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÑÐ¾ÑÑÐ°Ð²Ð»ÑÑÑÑÑ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐ¡Ð
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Social media marketing and its impacts on influencing marketing effect for SME
Creators: name: Ð Ð¾Ð¹, Ð¡Ð¾ÑÐ¼Ð°Ð»ÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÐÑÐ¸Ð½ÑÑÐ¸Ðµ ÑÐµÑÐµÐ½Ð¸Ð¹
Ð±ÑÐµÐ½Ð´Ñ
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³ Ð²Ð»Ð¸ÑÐ½Ð¸Ñ
ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»Ñ
Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ
ÑÐ¾Ð¾Ð±ÑÐµÑÑÐ²Ð°
brands
social media
influence marketing
digital marketing
consumer
behaviour
communities

description: Ð ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð¼ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð¼ Ð´ÐµÐ»Ð¾Ð²Ð¾Ð¼ Ð¼Ð¸ÑÐµ ÐºÐ°Ð¶Ð´ÑÐ¹ Ð±ÑÐµÐ½Ð´, Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ Ð¸Ð»Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ Ð¾ÑÐµÐ½Ñ ÑÐµÑÑÐµÐ·Ð½Ð¾ Ð¾ÑÐ½Ð¾ÑÑÑÑÑ Ðº ÑÐ¾Ð¼Ñ, ÑÑÐ¾Ð±Ñ Ð±ÑÑÑ Ð¿ÐµÑÐ²ÑÐ¼Ð¸, ÐºÑÐ¾ Ð´ÐµÐ¹ÑÑÐ²Ð¸ÑÐµÐ»ÑÐ½Ð¾ ÑÐ¾ÑÐµÑ Ð¸Ð¼ÐµÑÑ Ð±Ð¾Ð»ÐµÐµ ÑÐ¸ÑÐ¾ÐºÑÑ Ð±Ð°Ð·Ñ Ð¸ Ð¼Ð½Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹, Ð¸, ÑÐµÑÑÐ½Ð¾ Ð³Ð¾Ð²Ð¾ÑÑ, Ð¸Ð¼ÐµÑÑ Ð»ÑÑÑÐ¸Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑ - Ð½Ðµ ÐµÐ´Ð¸Ð½ÑÑÐ²ÐµÐ½Ð½Ð¾Ðµ Ð²ÐµÑÑ, ÐºÐ¾ÑÐ¾ÑÑÑ Ð²Ñ Ð¼Ð¾Ð³Ð»Ð¸ Ð±Ñ Ð´Ð¾ÑÑÐ°Ð²Ð¸ÑÑ ÑÐ²Ð¾Ð¸Ð¼ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÐ¼. Ð ÑÑÐ¾Ð¹ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ñ Ð¿ÑÑÐ°ÑÑÑ Ð½Ð°Ð¹ÑÐ¸ Ð½Ð°ÑÐ¸, Ð¸ Ñ ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÑÐ°ÑÑÑ Ð¾ÑÐµÐ½Ð¸ÑÑ ÑÐ¿Ð¾ÑÐ¾Ð±Ñ Ð¸ ÑÑÐ¸Ð»Ð¸Ñ, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð±ÑÐµÐ½Ð´Ñ Ð¼Ð¾Ð³ÑÑ ÑÐ´ÐµÐ»Ð°ÑÑ, ÑÑÐ¾Ð±Ñ Ð´Ð¾ÑÑÐ¸ÑÑ Ð¸Ð»Ð¸ ÑÐ´ÐµÐ»Ð°ÑÑ ÑÐµÐ±Ñ Ð²Ð¸Ð´Ð¸Ð¼ÑÐ¼Ð¸ Ð¿ÐµÑÐµÐ´ ÑÐ²Ð¾Ð¸Ð¼Ð¸ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸ Ð¸Ð»Ð¸ Ð±ÑÐ´ÑÑÐ¸Ð¼Ð¸ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸. ÐÐ°ÑÐºÐµÑÐ¸Ð½Ð³ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ - ÑÑÐ¾ Ð¿ÑÑÑ, Ð¿ÑÐ¸ ÐºÐ¾ÑÐ¾ÑÐ¾Ð¼ Ð»ÑÐ±Ð¾Ð¹ Ð±ÑÐµÐ½Ð´ Ð¼Ð°Ð»ÐµÐ½ÑÐºÐ¸Ð¹ Ð¸Ð»Ð¸ Ð±Ð¾Ð»ÑÑÐ¾Ð¹. ÐÐ°ÑÐºÐµÑÐ¸Ð½Ð³ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ - ÑÑÐ¾ Ð½Ð¾Ð²ÐµÐ¹ÑÐ¸Ð¹ Ð¸ ÑÐ°Ð¼ÑÐ¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½ÑÐ¹ Ð¼ÐµÑÐ¾Ð´ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð½Ð° ÑÐµÐ³Ð¾Ð´Ð½ÑÑÐ½Ð¸Ð¹ Ð´ÐµÐ½Ñ. ÐÐµÑÑ Ð¼Ð¸Ñ Ð¸ Ð²ÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÑÑ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ ÐºÐ°Ðº Ð°Ð»ÑÑÐµÑÐ½Ð°ÑÐ¸Ð²Ñ ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¼Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ñ. Ð¢Ð°ÐºÐ¸Ð¼ Ð¾Ð±ÑÐ°Ð·Ð¾Ð¼, Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²ÑÑ Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸ ÑÐµÑÐµÐ· ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸, Ð¼Ð¾Ð¶Ð½Ð¾ ÑÐ¿ÑÐ¾ÑÐ¸ÑÑ Ð¸Ñ Ð¿Ð¾ÐºÐ»Ð¾Ð½Ð½Ð¸ÐºÐ¾Ð² Ð¸ Ð¿Ð¾ÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÐµÐ¹ Ð¾Ð± Ð¸Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸ÑÑ. Ð¢Ð°ÐºÐ¸Ð¼ Ð¾Ð±ÑÐ°Ð·Ð¾Ð¼, Ð¼Ð¾Ð¶Ð½Ð¾ Ð¿ÑÐ¸Ð²Ð»ÐµÐºÐ°ÑÑ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ Ðº ÑÐµÐ½Ð½ÑÐ¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸ÑÐ¼ ÑÐ²Ð¾Ð±Ð¾Ð´Ð½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ°, ÑÐ¿ÑÐ°ÑÐ¸Ð²Ð°Ñ Ð¸Ñ Ð¼Ð½ÐµÐ½Ð¸Ðµ Ð¸ Ð¿Ð¾Ð¼Ð¾Ð³Ð°Ñ ÑÑÑÐ°Ð½Ð¾Ð²Ð¸ÑÑ Ð´Ð¾Ð²ÐµÑÐ¸Ðµ, Ð¿Ð¾ÐºÐ°Ð·ÑÐ²Ð°Ñ, ÑÑÐ¾ Ð¸Ñ Ð¼Ð½ÐµÐ½Ð¸Ðµ Ð¸Ð¼ÐµÐµÑ Ð·Ð½Ð°ÑÐµÐ½Ð¸Ðµ. Ð¡Ð¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸ - ÑÑÐ¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½Ð½Ð¾ Ð½Ð¾Ð²Ð°Ñ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÑ Ð´Ð»Ñ Ð¼Ð°Ð»Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ° ÑÐ°ÑÐ¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÑ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ñ Ð¾ ÑÐ²Ð¾Ð¸Ñ ÑÐ¾Ð²Ð°ÑÐ°Ñ Ð¸ ÑÑÐ»ÑÐ³Ð°Ñ, Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³ Ð¼Ð¾Ð¶ÐµÑ Ð±ÑÑÑÑÐ¾ ÑÐ°Ð·Ð²Ð¸Ð²Ð°ÑÑÑÑ, Ð¾Ð±ÑÐ°ÑÑÑ Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÐ¼Ð¸. ÐÐ¾Ð»ÑÑÐ¸Ð½ÑÑÐ²Ð¾ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð¼Ð¾Ð³ÑÑ Ð±ÑÑÑ Ð¾ÑÐ²Ð°ÑÐµÐ½Ñ Ð¿ÑÑÐµÐ¼ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÐ¾Ð»ÑÐºÐ¾ ÑÑÐµÑ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹: Ð¾ÑÐ²ÐµÐ´Ð¾Ð¼Ð»ÐµÐ½Ð½Ð¾ÑÑÑ, Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸ Ð¸ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð².
description: In todayâs competitive business world, every brand or organization or companies, are very serious in terms of being the first few, who really want to have the larger ground and a lot of consumer, and to be honest having a better product is not the only thing you could deliver to your consumers. In this research work I am trying to find our and I am also trying to evaluate the ways and the efforts brands, can do, to reach or make themselves visible in front of their clients or future client bases. Social Media Marketing is the way where any brands small or big, Social media marketing is the latest and most effective method in marketing today. The entire world and all businesses are considering social media marketing as an alternative of traditional marketing. So by engaging with customers via social media, one can actually ask their fans and followers about their preferences. Thus one can involve consumers invaluable free market research, by asking their opinions and can help establish credibility by showing that their opinions matters. Social media is a whole new opportunity a small business can spread awareness about their goods and services and marketing can develop rapidly by communicating with the consumers. Most businesses can be captured by evaluating just three metrics: awareness, sales and customer referral.