title: Analysing e - commerce Market in China and Russia: considering current status, implemented methods, strategies in use and future development
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: ÐÐ½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ° ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸ Ð² ÐÐ¸ÑÐ°Ðµ Ð¸ Ð Ð¾ÑÑÐ¸Ð¸: ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¸Ðµ ÑÐµÐºÑÑÐµÐ³Ð¾ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ñ, Ð¿ÑÐ¸Ð¼ÐµÐ½ÑÐµÐ¼ÑÑ Ð¼ÐµÑÐ¾Ð´Ð¾Ð², Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÐµÐ¼ÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¹ Ð¸ Ð±ÑÐ´ÑÑÐµÐ³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ
Creators: name: ÐÐ½ÑÑÐ·ÑÑÑ ÐÐ¹ÐºÑÐ¶ÑÐ¼Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: e-commerce
sino-russian cross-border
digital export

description: Ð¦ÐµÐ»ÑÑ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÑÐ°ÑÑÐ¸ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿Ð¾Ð´ÑÐ¾Ð±Ð½Ð¾Ðµ Ð¸Ð·Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ Ð¾ÑÐ½Ð¾Ð² ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸. ÐÐ¾Ð´ÑÐ¾Ð±Ð½Ð¾ Ð¾Ð¿Ð¸ÑÑÐ²Ð°Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¾Ðµ Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² Ð¸ ÑÐ¿ÑÐ¾Ñ Ð½Ð° Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ Ð½Ð° ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð¼ ÑÑÐ½ÐºÐµ, Ð¾Ð½Ð° Ð¼Ð¾Ð¶ÐµÑ ÑÐ»ÑÐ¶Ð¸ÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ð¼ Ð¾ÑÐ¸ÐµÐ½ÑÐ¸ÑÐ¾Ð¼ Ð´Ð»Ñ Ð²ÑÑÐ¾Ð´Ð° Ð½Ð° ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ð¹ ÑÑÐ½Ð¾Ðº. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð² ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ ÑÑÐ½ÐºÐ° Ð¸ ÑÑÐ¾ÑÐ¾Ð½Ð½Ð¸Ðµ ÑÐµÑÐ²Ð¸ÑÐ½ÑÐµ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð° Ð² ÐÐ¸ÑÐ°Ðµ Ð¸ Ð Ð¾ÑÑÐ¸Ð¸, Ð¼Ñ Ð¸Ð·Ð»Ð°Ð³Ð°ÐµÐ¼ ÑÐµÐºÑÑÐµÐµ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ðµ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸ Ð² Ð´Ð²ÑÑ ÑÑÑÐ°Ð½Ð°Ñ. Ð¡ÑÐ°Ð²Ð½Ð¸ÑÐµ ÑÐ°Ð·Ð»Ð¸ÑÐ¸Ñ Ð²Ð¾ Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ñ ÑÑÐ½ÐºÐ°Ñ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸ Ð¼ÐµÐ¶Ð´Ñ Ð´Ð²ÑÐ¼Ñ ÑÑÑÐ°Ð½Ð°Ð¼Ð¸ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¹ Ð²ÑÑÐ¾Ð´Ð° Ð½Ð° ÑÑÐ½Ð¾Ðº Ð´Ð²ÑÑ ÑÑÑÐ°Ð½. ÐÐ¾ Ð²ÑÐ¾ÑÐ¾Ð¹ Ð³Ð»Ð°Ð²Ðµ Ð¼Ð¾Ð´ÐµÐ»Ð¸ ÑÐºÑÐ¿Ð¾ÑÑÐ° ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸ ÐÐ¸ÑÐ°Ñ Ð¸ Ð Ð¾ÑÑÐ¸Ð¸ Ð¾Ð±ÑÑÑÐ½ÑÑÑÑÑ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð¼Ð¾Ð´ÐµÐ»Ð¸ 4P, ÑÑÐ°Ð²Ð½Ð¸Ð²Ð°ÑÑÑÑ Ð¼Ð¾Ð´ÐµÐ»Ð¸ ÑÐºÑÐ¿Ð¾ÑÑÐ° ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸ Ð´Ð²ÑÑ ÑÑÑÐ°Ð½, Ð° ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÐºÐ°Ð¶Ð´Ð¾Ð¹ Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÑÑÑÑÑ Ð´Ð»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÐ°Ð»Ð¾Ð½Ð½Ð¾Ð³Ð¾ ÑÑÑÐµÐºÑÐ°. Ð­Ð»ÐµÐºÑÑÐ¾Ð½Ð½Ð°Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ñ Ð·Ð½Ð°ÑÐ¸ÑÐµÐ»ÑÐ½Ð¾ Ð²ÑÑÐ¾ÑÐ»Ð° Ð² Ð¾Ð±ÐµÐ¸Ñ ÑÑÑÐ°Ð½Ð°Ñ Ð·Ð° Ð¿Ð¾ÑÐ»ÐµÐ´Ð½ÐµÐµ Ð´ÐµÑÑÑÐ¸Ð»ÐµÑÐ¸Ðµ, ÑÑÐ°Ð² Ð²Ð°Ð¶Ð½Ð¾Ð¹ ÑÐ°ÑÑÑÑ Ð¸Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸Ðº. Ð ÑÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð±ÑÐ´ÑÑ Ð¸Ð·ÑÑÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÑÐ¾Ð´ÑÑÐ²Ð° Ð¸ ÑÐ°Ð·Ð»Ð¸ÑÐ¸Ñ Ð¼ÐµÐ¶Ð´Ñ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ð¼ Ð¸ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ð¼ ÑÑÐ½ÐºÐ°Ð¼Ð¸ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸, ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐ°ÐºÐ¸Ðµ ÑÐ°ÐºÑÐ¾ÑÑ, ÐºÐ°Ðº ÑÐ°Ð·Ð¼ÐµÑ ÑÑÐ½ÐºÐ°, Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹, Ð½Ð¾ÑÐ¼Ð°ÑÐ¸Ð²Ð½Ð¾-Ð¿ÑÐ°Ð²Ð¾Ð²Ð°Ñ ÑÑÐµÐ´Ð° Ð¸ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ°Ñ Ð¸Ð½ÑÑÐ°ÑÑÑÑÐºÑÑÑÐ°. ÐÐ»Ñ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ´ÑÑ Ð¾Ð¿Ð¸ÑÐ°Ð½Ñ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¸ Ð¸ ÑÑÐ¿ÐµÑÐ¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»ÐµÐ¹ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼ B2B Ð¸ B2C Ð² ÐÐ¸ÑÐ°Ðµ Ð¸ Ð Ð¾ÑÑÐ¸Ð¸, Ð° ÑÐ°ÐºÐ¶Ðµ Ð±ÑÐ´ÑÑ Ð´Ð°Ð½Ñ Ð½ÐµÐºÐ¾ÑÐ¾ÑÑÐµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð¾ÑÐ½Ð¾ÑÐ¸ÑÐµÐ»ÑÐ½Ð¾ Ð±ÑÐ´ÑÑÐ¸Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¹ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸ Ð¿Ð¾ Ð²ÑÑÐ¾Ð´Ñ Ð½Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ð¹ Ð¸Ð»Ð¸ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ð¹ ÑÑÐ½Ð¾Ðº. ÐÑÐ¸ ÑÐ±Ð¾ÑÐµ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÑ Ð´Ð»Ñ ÑÐ°Ð±Ð¾ÑÑ Ð´Ð°Ð½Ð½ÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ñ Google, Yandex. ÐÐ»Ñ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð´Ð°Ð½Ð½ÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ MS Office.
description: The purpose of this article is to elaborate on the basics of e-commerce. By elaborating on the consumption behavior of Chinese customers and the product demand in the Chinese market, it can serve as a strategic reference for entering the Chinese market. After analyzing the market trends and third-party service agencies in China and Russia, we expound on the current status of e-commerce development in the two countries. Compare the differences in the internal e-commerce markets between the two countries through the market entry strategies of the two countries. In the second chapter, the e-commerce export models of China and Russia are explained through the 4P model, the e-commerce export models of the two countries are compared, and the results of each model are analyzed to achieve a reference effect. E-commerce has grown significantly in both countries over the past decade, becoming an important part of their respective economies. This study will explore the key similarities and differences between the Chinese and Russian e-commerce markets, examining factors such as market size, consumer behavior, regulatory environment and technological infrastructure. In order to carry out this research, the innovation and success of B2B and B2C platform business models in China and Russia will be described, and some suggestions will be provided for the future strategies of e-commerce enterprises to enter the Russian or Chinese market. When collecting the data necessary for the work, the search engines Google, Yandex were used. MS Office programmes were used for data processing.