title: Ð¤Ð¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ PR-ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸-Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´Ð¸ÑÐµÐ»Ñ ÑÐ»ÐµÐºÑÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»ÐµÐ¹ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ BYD)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Formation of PR strategy of the company producing electric cars (on the example of BYD company)
Creators: name: ÐÑÐ¹ Ð¡ÑÐ¾Ñ Ð°Ð½Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐ»ÐµÐºÑÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»Ñ
Ð°Ð²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»Ð¸ Ð½Ð° Ð½Ð¾Ð²Ð¾Ð¹ ÑÐ½ÐµÑÐ³Ð¸Ð¸
BYD
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ²ÑÐ·ÐµÐ¹ Ñ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑÑ
electric vehicles
new energy vehicles
public relations strategy

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ²ÑÐ·ÐµÐ¹ Ñ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑÑ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¿Ð¾ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ñ Ð°Ð²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»ÐµÐ¹ Ð½Ð° Ð½Ð¾Ð²ÑÑ Ð¸ÑÑÐ¾ÑÐ½Ð¸ÐºÐ°Ñ ÑÐ½ÐµÑÐ³Ð¸Ð¸ BYD, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ°Ð·ÑÐ°Ð±Ð°ÑÑÐ²Ð°ÑÑÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿Ð¾ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ²ÑÐ·ÐµÐ¹ Ñ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑÑ. Ð­ÑÐ° ÑÑÐ°ÑÑÑ Ð² Ð¾ÑÐ½Ð¾Ð²Ð½Ð¾Ð¼ Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð° Ð½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸ÑÑ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð¾Ð² Ð¸ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ, ÑÐ²ÑÐ·Ð°Ð½Ð½ÑÑ Ñ Ð½Ð¾Ð²ÑÐ¼Ð¸ ÑÐ½ÐµÑÐ³ÐµÑÐ¸ÑÐµÑÐºÐ¸Ð¼Ð¸ ÑÑÐ°Ð½ÑÐ¿Ð¾ÑÑÐ½ÑÐ¼Ð¸ ÑÑÐµÐ´ÑÑÐ²Ð°Ð¼Ð¸. Ð¡Ð½Ð°ÑÐ°Ð»Ð° Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÑ Ð¼ÐµÑÐ¾Ð´ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° PEST Ð¸ Ð½Ð¾Ð²ÑÑ ÑÐ½ÐµÑÐ³ÐµÑÐ¸ÑÐµÑÐºÑÑ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÑ, ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÑ, Ð¾Ð±ÑÐµÑÑÐ²Ð¾ Ð¸ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ BYD Ð´Ð»Ñ Ð¾Ð±ÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¼Ð°ÐºÑÐ¾ÑÑÐµÐ´Ñ, Ð° Ð·Ð°ÑÐµÐ¼ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÑ Ð¼ÐµÑÐ¾Ð´ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° SWOT. Ð£Ð³Ð»ÑÐ±Ð»ÐµÐ½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¸Ð»ÑÐ½ÑÑ Ð¸ ÑÐ»Ð°Ð±ÑÑ ÑÑÐ¾ÑÐ¾Ð½, Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐµÐ¹ Ð¸ ÑÐ³ÑÐ¾Ð· Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ ÑÑÐ°Ð½ÑÐ¿Ð¾ÑÑÐ½ÑÑ ÑÑÐµÐ´ÑÑÐ² Ð½Ð° Ð½Ð¾Ð²ÑÑ Ð¸ÑÑÐ¾ÑÐ½Ð¸ÐºÐ°Ñ ÑÐ½ÐµÑÐ³Ð¸Ð¸, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½Ð°Ñ Ð² ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð¼Ð°ÑÑÐ¸ÑÐ° SWOTâÐ°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¼Ð¾Ð³ÑÑ Ð¾Ð±ÐµÑÐ¿ÐµÑÐ¸ÑÑ Ð´ÐµÑÐ°Ð»ÑÐ½Ð¾Ðµ Ð¿Ð¾Ð½Ð¸Ð¼Ð°Ð½Ð¸Ðµ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¾ÑÑÐ°ÑÐ»Ð¸. ÐÐ°Ð»ÐµÐµ, Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ²ÑÐ·ÐµÐ¹ Ñ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑÑ BYD, Ð²ÐºÐ»ÑÑÐ°Ñ ÑÐ¾Ð´ÐµÑÐ¶Ð°Ð½Ð¸Ðµ, ÐºÐ°Ð½Ð°Ð»Ñ Ð¸ ÑÑÑÐµÐºÑÑ ÑÐ²ÑÐ·ÐµÐ¹ Ñ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑÑ, ÑÐ¸Ð¿Ñ Ð¸ Ð¿Ð¾ÑÐ»ÐµÐ´ÑÑÐ²Ð¸Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿Ð¾ ÑÐ²ÑÐ·ÑÐ¼ Ñ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑÑ, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ²Ð¾ÑÑÐµÑÐºÐ¾Ðµ ÑÐ¾Ð´ÐµÑÐ¶Ð°Ð½Ð¸Ðµ ÑÐ²ÑÐ·ÐµÐ¹ Ñ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑÑ, Ð¸ÑÐ¾Ð³Ð¾Ð²ÑÐ¹ Ð´Ð¾ÐºÑÐ¼ÐµÐ½Ñ Ð±ÑÐ´ÐµÑ ÑÐ¾ÑÑÐµÐ´Ð¾ÑÐ¾ÑÐµÐ½ Ð½Ð° Ð½Ð¾Ð²ÑÑ ÑÐ½ÐµÑÐ³ÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÑÐ°Ð½ÑÐ¿Ð¾ÑÑÐ½ÑÑ ÑÑÐµÐ´ÑÑÐ²Ð°Ñ BYD. Ð¡ÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿Ð¾ ÑÐ²ÑÐ·ÑÐ¼ Ñ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑÑ Ð¿ÑÐµÐ´Ð»Ð°Ð³Ð°ÐµÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½ÑÐµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð¿Ð¾ Ð²ÑÑÐµÑÐºÐ°Ð·Ð°Ð½Ð½ÑÐ¼ Ð²Ð¾Ð¿ÑÐ¾ÑÐ°Ð¼, ÑÐ°ÐºÐ¸Ðµ ÐºÐ°Ðº Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ðµ Ð¸ Ð´Ð¸ÑÑÐµÑÐµÐ½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ðµ Ð¾Ð±ÑÐµÐ½Ð¸Ðµ, Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ñ Ð¸ Ð¸Ð½ÑÐµÐ³ÑÐ°ÑÐ¸Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð¾ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ðµ, ÑÐ°ÑÑÐºÐ°Ð·ÑÐ²Ð°Ð½Ð¸Ðµ ÑÐ¾ÑÐ¾ÑÐ¸Ñ Ð¸ÑÑÐ¾ÑÐ¸Ð¹ Ð² ÐºÐ¾Ð½ÑÐµÐ½ÑÐµ, Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ðµ ÑÐ¾ÑÐ¾ÑÐµÐ¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ Ñ. Ð´. ÐÑÑÑ Ð½Ð°Ð´ÐµÐ¶Ð´Ð°, ÑÑÐ¾ ÐÑÑÐµÑÐºÐ°Ð·Ð°Ð½Ð½ÑÐµ Ð¼ÐµÑÑ Ð¼Ð¾Ð³ÑÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ ÑÐ»ÑÑÑÐ¸ÑÑ BYD. ÐÐ»Ð¸ÑÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ Ð¿Ð¾Ð¿ÑÐ»ÑÑÐ½Ð¾ÑÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ ÑÐ¿Ð¾ÑÐ¾Ð±ÑÑÐ²ÑÑÑ Ð¿Ð¾ÑÑÐ¾ÑÐ½Ð½Ð¾Ð¼Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð½Ð¾Ð²Ð¾Ð¹ ÑÐ½ÐµÑÐ³ÐµÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¾ÑÑÐ°ÑÐ»Ð¸ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½ÑÑ ÑÑÐ°Ð½ÑÐ¿Ð¾ÑÑÐ½ÑÑ ÑÑÐµÐ´ÑÑÐ².
description: This graduate qualification works discusses the public relations strategy of BYD, a Chinese new energy vehicle company, and develops strategies to improve the public relations strategy. This paper is mainly based on the research of materials and literature related to new energy vehicles. Firstly, use PEST analysis method and BYDs new energy policy, economy, society and technology to objectively analyze the macro environment, and then use SWOT analysis method. Inâdepth analysis of the strengths, weaknesses, opportunities and threats of the new energy vehicle industry and the resulting SWOT analysis matrix can provide a detailed understanding of the development status of the industry. Further, by analyzing BYDs public relations strategy, including the content, channels and effects of public relations, types and effects of public relations activities, and creative content of public relations, the final paper will focus on BYDs new energy vehicles. The public relations strategy offers effective strategies and suggestions on the above issues, such as personalized and differentiated communication, optimizing and integrating company information on the platform, telling good stories in content, building a good company, etc. It is hoped that the Above measures can effectively improve BYD. The influence of the company and the popularity of the products are conducive to the continuous development of the new energy industry of complete vehicles.