title: ÐÑÐµÐ·ÐµÐ½ÑÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ ÑÐ¾Ð»Ð¸Ðº ÑÐµÐ±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð° ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ¸ Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´Ð¸ÑÐµÐ»Ñ Ð¿Ð¸ÑÐµÐ²ÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð²
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Presentation video of packaging rebranding for a food producer company
Creators: name: ÐÑÐºÑÑÐ¸ÑÑ, ÐÐ°ÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¿ÑÐµÐ·ÐµÐ½ÑÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ ÑÐ¾Ð»Ð¸Ðº
Ð´Ð¸Ð·Ð°Ð¹Ð½
ÑÐµÐ±ÑÐµÐ½Ð´Ð¸Ð½Ð³
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ¸
ÑÑÐµÐ½Ð°ÑÐ¸Ð¹
ÑÐ°ÑÐºÐ°Ð´ÑÐ¾Ð²ÐºÐ°
Ð¼Ð¾Ð½ÑÐ°Ð¶
Illustrator
After Effects
Adobe Premiere Pro
presentation video
design
rebranding
packaging development
scenario
video editing

description: ÐÐ° 54 Ñ., 31 ÑÐ¸ÑÑÐ½Ð¾Ðº, 4 ÑÐ°Ð±Ð»Ð¸ÑÑ, 3 Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ. Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«ÐÑÐµÐ·ÐµÐ½ÑÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ ÑÐ¾Ð»Ð¸Ðº ÑÐµÐ±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð° ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ¸ Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´Ð¸ÑÐµÐ»Ñ Ð¿Ð¸ÑÐµÐ²ÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð²Â». ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÑÐ³Ð¾Ð½Ð¾Ð¼Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ¸ Ð´Ð»Ñ Ð¿Ð¸ÑÐµÐ²ÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð² Ð¸ ÐµÐµ Ð¿ÑÐµÐ·ÐµÐ½ÑÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¼Ñ ÑÐ¾Ð»Ð¸ÐºÑ, ÐºÐ¾ÑÐ¾ÑÑÐ¹ Ð´ÐµÐ¼Ð¾Ð½ÑÑÑÐ¸ÑÑÐµÑ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÑ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð¸ Ð²ÑÐ´ÐµÐ»ÑÐµÑ Ð¿Ð»ÑÑÑ. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¾Ð² ÑÐ¿Ð°ÐºÐ¾Ð²Ð¾Ðº ÐºÑÑÐ¿Ð½ÑÑ Ð±ÑÐµÐ½Ð´Ð¾Ð², Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¿Ð»ÑÑÐ¾Ð² Ð¸ Ð¼Ð¸Ð½ÑÑÐ¾Ð² Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ Ð¸ ÑÐ¾ÑÐ¼Ñ. 2. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¾Ð² ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÑ ÑÐ¾Ð»Ð¸ÐºÐ¾Ð². 3. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ ÐºÐ¾ÑÐ¾Ð±ÐºÐ¸: Ð»Ð¾Ð³Ð¾ÑÐ¸Ð¿, ÑÑÐ¸ÑÑ, ÑÐ²ÐµÑÐ°. Ð Ð°Ð·Ð²ÐµÑÑÐºÐ°. 4. ÐÐ¾Ð´Ð³Ð¾ÑÐ¾Ð²ÐºÐ° Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð° Ð´Ð»Ñ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð¿ÑÐµÐ·ÐµÐ½ÑÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ ÑÐ¾Ð»Ð¸ÐºÐ°: ÑÑÐµÐ½Ð°ÑÐ¸Ð¹, ÑÐ°ÑÐºÐ°Ð´ÑÐ¾Ð²ÐºÐ°, ÑÑÐµÐ¼Ð¾ÑÐ½Ð°Ñ Ð¿Ð»Ð¾ÑÐ°Ð´ÐºÐ°. 5. ÐÐ¸Ð´ÐµÐ¾Ð¼Ð¾Ð½ÑÐ°Ð¶. ÐÑÐ°ÑÐ¸ÑÐµÑÐºÐ°Ñ ÑÐ¾ÑÑÐ°Ð²Ð»ÑÑÑÐ°Ñ ÑÐ°Ð±Ð¾ÑÑ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð² Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ðµ AdobeIllustrator, Ð³Ð´Ðµ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ ÑÐµÑÐºÐ¸ Ð±ÑÐ» ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ ÑÑÐ¸ÑÑ Ð¸ ÑÐ¾Ð²Ð°ÑÐ½ÑÐ¹ Ð·Ð½Ð°Ðº. ÐÑÐ»Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ñ ÑÐ°ÑÑÐµÑÑ ÑÐ°Ð·Ð¼ÐµÑÐ¾Ð² ÐºÐ¾ÑÐ¾Ð±ÐºÐ¸ Ð¸ÑÑÐ¾Ð´Ñ Ð¸Ð· Ð¾Ð±ÑÐµÐ¼Ð° Ð¾Ð´Ð½Ð¾Ð¹ ÑÐ¿Ð°Ð³ÐµÑÑÐ¸ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÑÐ°Ð·Ð²ÐµÑÑÐºÐ° Ð² Autocad. ÐÑÐµÐ·ÐµÐ½ÑÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ ÑÐ¾Ð»Ð¸Ðº ÑÐ¼Ð¾Ð½ÑÐ¸ÑÐ¾Ð²Ð°Ð½ Ð² Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ðµ AdobePremierePro, ÑÐ°Ð¼ Ð¶Ðµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° ÑÐ²ÐµÑÐ¾ÐºÐ¾ÑÑÐµÐºÑÐ¸Ñ. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÑÐµÐ½Ð´Ñ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð² 2020 Ð³Ð¾Ð´Ñ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð°ÐºÑÑÐ°Ð»ÑÐ½ÑÐ¹ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐ¹ ÑÐ¾Ð»Ð¸Ðº, ÐºÐ¾ÑÐ¾ÑÑÐ¹ Ð²ÑÑÐ°Ð¶Ð°ÐµÑ Ð²ÑÐµ Ð¿Ð»ÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½Ð¾Ð¹ ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ¸. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð°Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐ½Ð°Ñ ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ°, ÐºÐ¾ÑÐ¾ÑÑÑ Ð¼Ð¾Ð¶Ð½Ð¾ Ð¿ÑÑÐºÐ°ÑÑ Ð² Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ð¾.
description: 54 pages, 31 figures, 4 tables, 3 appendices. The theme of the final qualification work: âPresentation video on packaging rebranding for a food producer companyâ. This work is devoted to the development of ergonomic packaging for food products and presentation video, which demonstrates comparative advertising and highlights the advantages. Tasks that were solved during the study: 1. The study of packaging analogues of large brands, identifying the pros and cons of the graphic part and form. 2. The study of analogues of comparative advertisings. 3. Development of the graphic part of the package: logo, font, colors. 4. Preparation of material for creating a presentation video: scenario, storyboard. Scan. 5. Video editing. The graphic component of the work was done in Adobe Illustrator, where the font and the trademark were developed using the grid. Package dimensions were calculated based on the volume of one spaghetti and a scan was developed in Autocad. The presentation video was mounted in AdobePremierePro, and color correction was also performed there. As a result, I analyzed advertising trends in 2020 and developed an up-to-date advertising video that expresses all the advantages of the developed packaging. An efficient, economical packaging that has been developed can be put into production.