title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¾ÑÑÐ°ÑÐ»Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐ Â«ÐÑÐ»Ð°ÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: A development of a strategy for the development of the enterprise of the logistics industry (on the example OF LLC Â«GC Â«AtlasÂ»)
Creators: name: Ð©ÐµÑÐ±Ð°ÐºÐ¾Ð²Ð°, ÐÐ»ÑÐ±Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÐºÐ°
Ð³ÑÑÐ·Ð¾Ð¿ÐµÑÐµÐ²Ð¾Ð·ÐºÐ¸
Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
strategy
company strategy development
logistics
cargo transportation
company strategy analysis

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÐÐÐ Â«ÐÐ Â«ÐÑÐ»Ð°ÑÂ». ÐÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ â Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÐÐÐ Â«ÐÐ Â«ÐÑÐ»Ð°ÑÂ». ÐÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ ÑÐµÐ¼Ñ Ð¾Ð±ÑÑÐ»Ð¾Ð²Ð»ÐµÐ½Ð° ÑÐµÐ¼, ÑÑÐ¾ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð¹ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¸Ð³ÑÐ°ÐµÑ ÐºÐ»ÑÑÐµÐ²ÑÑ ÑÐ¾Ð»Ñ Ð² Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ð¸ ÑÑÐ¿ÐµÑÐ° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð½Ð° ÑÑÐ½ÐºÐµ. ÐÐ°Ð·Ð¾Ð¹ Ð´Ð»Ñ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÑÑÑÑ Ð½Ð¾ÑÐ¼Ð°ÑÐ¸Ð²Ð½Ð¾-Ð¿ÑÐ°Ð²Ð¾Ð²ÑÐµ Ð°ÐºÑÑ Ð Ð¤, ÐºÐ°ÑÐ°ÑÑÐ¸ÐµÑÑ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÐ¼Ð¾Ð¹ ÑÐµÐ¼Ñ, Ð´Ð°Ð½Ð½ÑÐµ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð¹ Ð½Ð°ÑÑÐ½Ð¾-Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ, Ð¾ÑÐ¸ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÐÐ½ÑÐµÑÐ½ÐµÑ-ÑÐµÑÑÑÑÐ¾Ð² Ð¸ Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð°Ð³ÐµÐ½ÑÑÑÐ². Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÑÑÑÑ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð¼ÐµÑÐ¾Ð´Ñ: Ð¼ÐµÑÐ¾Ð´ ÑÐ¸ÑÑÐµÐ¼Ð½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð°, Ð¼ÐµÑÐ¾Ð´Ñ ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ð¹ Ð¸ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¸Ð¹, SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, ÐÐ½Ð°Ð»Ð¸Ð· ÐÐ¾ÑÑÐµÑÐ°. ÐÑÐ»Ð¾ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¾ ÑÐ»ÐµÐ´ÑÑÑÐµÐµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ðµ: ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð²ÐµÐ±-ÑÐ°Ð¹ÑÐ° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ÑÑÐµÐ´ÑÑÐ²Ð°Ð¼ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð² Ð½ÐµÐ³Ð¾ Ð»Ð¸ÑÐ½Ð¾Ð³Ð¾ ÐºÐ°Ð±Ð¸Ð½ÐµÑÐ° Ð¸ ÐºÐ°Ð»ÑÐºÑÐ»ÑÑÐ¾ÑÐ° Ð¿ÑÐ¸Ð¼ÐµÑÐ½Ð¾Ð¹ ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÐ¸, Ð° ÑÐ°ÐºÐ¶Ðµ Ð·Ð°Ð¿ÑÑÐº ÐºÐ¾Ð½ÑÐµÐºÑÑÐ½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ ÑÐµÑÐµÐ· Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ Ð¯Ð½Ð´ÐµÐºÑ.ÐÐ¸ÑÐµÐºÑ. ÐÐ½Ð°Ð»Ð¸Ð· Ð¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ°ÑÑÐµÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð»Ð°Ð³Ð°ÐµÐ¼ÑÑ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¾ÑÑÑÐµÑÑÐ²Ð»ÑÐ»ÑÑ Ñ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸ÐµÐ¼ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ° MS Excel.
description: The purpose of the work is the analysis and formation of recommendations on the development strategy of the enterprise LLC Â«GC Â«AtlasÂ». The subject of the research is the analysis and development of the strategy of LLC Â«GC Â«AtlasÂ» in the logistics industry. The relevance of the topic is because in the conditions of the modern economy, the development of an enterprise strategy plays a key role in achieving the success of an organization in the market. The basis for the implementation of this work is the regulatory legal acts of the Russian Federation relating to the topic under consideration, data from domestic and foreign research literature, official Internet resources and analytical agencies. The following methods are used in the work: method of system analysis, methods of comparisons and analogies, SWOT-analysis, Porters analysis. The following action was proposed: improving the companys website by introducing a personal account and an approximate cost calculator into it, as well as launching contextual advertising through the Yandex. Direct platform. The analysis, processing of information, and effectiveness calculation were carried out using the MS Excel software.