title: Ð¤ÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³ ÐºÐ°Ðº ÑÐ°ÐºÑÐ¾Ñ ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Franchising as a factor of the enterprise value of the retail company
Creators: name: ÐÐ³Ð¾ÑÐ¾Ð², Ð¡ÐµÑÐ³ÐµÐ¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³
ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
ÑÐ¸ÑÐµÐ¹Ð»
ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
ÑÐ°ÐºÑÐ¾ÑÑ ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÐ¸
ÑÑÐ½Ð¾ÑÐ½Ð°Ñ ÐºÐ°Ð¿Ð¸ÑÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÑÑÑÑ ÑÐ°ÐºÑÐ¾ÑÑ, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð¾ÐºÐ°Ð·ÑÐ²Ð°ÑÑ Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ Ð½Ð° ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸. Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð¾ÑÐµÐ½ÐºÐ° Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÐ¸ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð°, ÐºÐ°Ðº ÑÐ°ÐºÑÐ¾ÑÐ° ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° ÑÑÐ½ÐºÐµ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸. ÐÑÐ» ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð°Ð»Ð³Ð¾ÑÐ¸ÑÐ¼ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð¾Ð¿Ð¸ÑÑÐ²Ð°ÑÑÐ¸Ð¹ ÐºÐ°Ð¶Ð´ÑÐ¹ Ð¸Ð· ÑÑÐ°Ð¿Ð¾Ð².
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description: The object of the study are the factors that affect the enterprise value of the retail company. The purpose of the final qualifying work is to assess the importance of franchising as a factor in the enterprise value of the company in the retail market. An algorithm was developed for the study, describing each of the stages. Immediately after getting acquainted with the theoretical aspects of the work, preparations were made for the econometric study. Based on the analysis of the Russian retail market, a sample of companies was formed for the study, and immediately after determining the methodology for calculating the dependent variable, the market values of the sample companies were calculated. The first step was to obtain a model that best explains the formation of the market value of the company. Subsequently, it was used to assess the impact of the factor of franchising use on the market value of companies. All the results were described and interpreted. At the end of the work the recommendations for further research on this topic were described.