title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÑÐ¸ÑÑÐµÐ¼Ñ ÑÐºÐ²Ð¾Ð·Ð½Ð¾Ð¹ Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÐºÐ¸ Ð² ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a project for the implementation of an end-to-end analytics in a sales company
Creators: name: ÐÑÐ¾ÐºÐ¾Ð¿Ð¾Ð², ÐÐ²Ð°Ð½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2025
Subjects: ÑÐºÐ²Ð¾Ð·Ð½Ð°Ñ Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÐºÐ°
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÐºÐ°
Ð¿ÑÐ¾ÐµÐºÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ
Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ñ Ð¿ÑÐ¾ÑÐµÑÑÐ°
end-to-end analytics
marketing analytics
implementation methods
process optimization

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description: The purpose of the research is development of a project for the implementation of an end-to-end analytics in a sales company to optimize the marketing analytics process and improve the quality of other interrelated processes Tasks of the work: â Analyze the activities of the company MK Group LLC and identify problems requiring new information support; â Study information needs and formulate requirements for end-to-end analytics system; â Conduct a market analysis of standard solutions and select the appropriate one; â Develop a project for implementing an end-to-end analytics in the company; â Calculate the costs of implementing and maintaining the system, estimating thread efficiency of the project. The research was carried out on the basis of the company MK Group LLC Research methods: comparative analysis, business process modeling, project management methods. The main results of the study: â AS IS and TO BE models of the marketing analytics process were built; â Requirements for the system being implemented have been identified; â The system for implementation was selected using the multicriteria analysis method; â Using the PMBoK body of knowledge, the project WBS and its schedule were developed, a project team was formed, and the basic principles of stakeholder management, change management and risk management were identified; â By calculating a simple rate of return and a simple payback period, the economic efficiency of the project was proven. The practical significance of the work is determined the results of the implementation of an end-to-end analytics in the MK Group LLC. Conclusions. The objectives of the GQP have been resolved, the goal has been achieved, and the scope of application of the results has been determined.