title: ÐÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ Ð¸ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÑ Ð¿ÐµÑÐµÐ²Ð¾Ð·Ð¾Ðº ÑÐ¸ÑÐ¼Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐ°ÑÐµÑÐ¿Ð¸Ð»Ð»Ð°Ñ Ð¢Ð¾ÑÐ½Ð¾Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of the project for bringing a new product to the market by the company LLC "Ð¡aterpillar Tosno"
Creators: name: Ð¡Ð»ÐµÐ¿ÑÐµÐ½ÐºÐ¾Ð²Ð°, ÐÑÐ¸ÑÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ°
Ð²ÑÐ²Ð¾Ð´ Ð½Ð¾Ð²Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸
ÑÐ°ÑÑÐµÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸
Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¿ÑÐ¾ÐµÐºÑ
ÑÑÐ½Ð¾Ðº ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÑ Ð½Ð¸ÐºÐ¸
market analysis
new products introduction
efficiency calculation
investment project
special equipment market

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð¸Ð»Ð¾ÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼ÐµÑ Ð¿Ð¾ Ð²ÑÐ²Ð¾Ð´Ñ Ð½Ð¾Ð²Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÐµÐ¹ ÐÐÐ Â«ÐÐ°ÑÐµÑÐ¿Ð¸Ð»Ð»Ð°Ñ Ð¢Ð¾ÑÐ½Ð¾Â» Ð½Ð° ÑÑÐ½Ð¾Ðº. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ/Ð½Ð° Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°Ñ ÐÐÐ Â«ÐÐ°ÑÐµÑÐ¿Ð¸Ð»Ð»Ð°Ñ Ð¢Ð¾ÑÐ½Ð¾". ÐÑÐµÐ´Ð¼ÐµÑ ÐÐÐ : ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð°Ñ Ð¾ÑÑÐµÑÐ½Ð¾ÑÑÑ Ð¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÑ ÐÐÐ Â«ÐÐ°ÑÐµÑÐ¿Ð¸Ð»Ð»Ð°Ñ Ð¢Ð¾ÑÐ½Ð¾Â». ÐÐµÑÐ¾Ð´Ñ: ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¼ÐµÑÐ¾Ð´ ÑÐºÑÐ¿ÐµÑÑÐ½Ð¾Ð¹ Ð¾ÑÐµÐ½ÐºÐ¸, Ð¼ÐµÑÐ¾Ð´Ñ Ð¾ÑÐµÐ½ÐºÐ¸ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¸Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð², ÐºÐ°ÑÑÐ° ÑÐ¸ÑÐºÐ¾Ð², Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐµÐ½Ð°ÑÐ¸ÐµÐ². ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: -Â Â Â Â Â Â Â  Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ° ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÑÐ½Ð¸ÐºÐ¸ Ð² Ð Ð¾ÑÑÐ¸Ð¸;-Â Â Â Â Â Â Â  Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾-ÑÐ¾Ð·ÑÐ¹ÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«ÐÐ°ÑÐµÑÐ¿Ð¸Ð»Ð»Ð°Ñ Ð¢Ð¾ÑÐ½Ð¾Â»;-Â Â Â Â Â Â Â  ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿ÑÐ¾ÐµÐºÑ Ð¿Ð¾ Ð²ÑÐ²Ð¾Ð´Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÐµÐ¹ Ð½Ð¾Ð²Ð¾Ð³Ð¾ Ð½Ð°Ð¸Ð¼ÐµÐ½Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐµÑÐ½Ð¸ÐºÐ¸ Ð½Ð° ÑÑÐ½Ð¾Ðº Ð Ð¤;-Â Â Â Â Â Â Â  ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½Ð° Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ°. ÐÐ±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÐÐÐ : ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¼Ð¾Ð³ÑÑ Ð±ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÐµÐ¹ ÐÐÐ Â«ÐÐ°ÑÐµÑÐ¿Ð¸Ð»Ð»Ð°Ñ Ð¢Ð¾ÑÐ½Ð¾Â», Ð° ÑÐ°ÐºÐ¶Ðµ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¸ÑÐ½ÑÐ¼Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÑÐ¼Ð¸ Ð¿Ð¾ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ñ Ð¸ Ð¿ÑÐ¾Ð´Ð°Ð¶Ðµ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÑÐ½Ð¸ÐºÐ¸. ÐÑÐ²Ð¾Ð´Ñ. ÐÐ°Ð´Ð°ÑÐ¸ ÐÐÐ  ÑÐµÑÐµÐ½Ñ, ÑÐµÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° Ð¾Ð±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð².
description: The aim of the graduate qualification work is to develop a set of measures to bring new products to the market by the international company Caterpillar Tosno LLC. The graduate qualification work was carried out on the basis of Caterpillar Tosno LLC. The subject of the bachelor graduate qualification work is the financial statements of Caterpillar Tosno LLC. Methods: comparative analysis, expert evaluation method, methods for assessing the investment attractiveness of projects, risk map, scenario analysis.The main results of the work:-Â Â Â Â Â Â Â  an analysis of the special equipment market in Russia was carried out;-Â Â Â Â Â Â Â  an analysis of the financial and economic activities of Caterpillar Tosno was carried out;-Â Â Â Â Â Â Â  a project was proposed for the company to bring a new name of equipment to the Russian market;-Â Â Â Â Â Â Â  calculated and analyzed the economic efficiency of the proposed project. Scope of application of the results of the graduate qualification work. The results of the graduate qualification work can be applied by Caterpillar Tosno LLC, as well as similar companies manufacturing and selling special equipment.Conclusions. The tasks of the graduate qualification work are solved, the goal is achieved, the scope of the results is determined.