title: ÐÐ½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Analysis of the competitiveness of the organization
Creators: name: ÐÐ¸ Ð¦Ð·ÑÐ°Ð½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÑ
ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ¸
ÑÐ¸ÑÑÐ¾Ð²ÑÐµ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
ÑÐ¾ÑÐ³Ð¾Ð²ÑÐµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
competitiveness
business processes
digitalization of economy
digital technologies
trade enterprises
retail trade

description: ÐÐ²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½Ð°Ñ Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð¾ÑÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð¾Ð´Ð½Ð¾Ð¹ Ð¸Ð· ÐºÐ»ÑÑÐµÐ²ÑÑ Ð¾ÑÑÐ°ÑÐ»ÐµÐ¹ Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ¸ Ð¸ Ð¾Ð´Ð½Ð¾Ð¹ Ð¸Ð· Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð¸ÑÐµÐ»ÑÐ½ÑÑ Ð¾ÑÑÐ°ÑÐ»ÐµÐ¹ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ñ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¹ Ð¸ Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÐ²Ð¾Ð»ÑÑÐ¸Ð¸. ÐÐ·-Ð·Ð° ÐµÐ³Ð¾ Ð²Ð°Ð¶Ð½Ð¾ÑÑÐ¸ Ð¼Ð½Ð¾Ð³Ð¸Ðµ ÑÑÑÐ°Ð½Ñ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¾Ð²Ð°Ð»Ð¸ Ð¾Ð³ÑÐ¾Ð¼Ð½ÑÐµ ÑÑÐµÐ´ÑÑÐ²Ð° Ð¸ ÑÐµÐ»Ð¾Ð²ÐµÑÐµÑÐºÐ¸Ðµ ÑÐµÑÑÑÑÑ Ð² ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð°Ð²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð¾ÑÑÐ¸. ÐÐ¾ÑÑÐ¾Ð¼Ñ Ð°Ð²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½ÑÐ¹ ÑÑÐ½Ð¾Ðº ÐÐ¸ÑÐ°Ñ Ð¿Ð¾Ð»Ð¾Ð½ Ð¶ÐµÑÑÐºÐ¾Ð¹ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ð¸, Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ ÑÑÐ°Ð»Ð° Ð²Ð°Ð¶Ð½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸ÐµÐ¹ Ð´Ð»Ñ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´Ð¸ÑÐµÐ»ÐµÐ¹ Ð°Ð²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»ÐµÐ¹. Ð¡ ÑÐ¾ÑÑÐ¾Ð¼ Ð¾ÑÐºÑÑÑÐ¾ÑÑÐ¸ Ð¸ Ð´Ð¸Ð²ÐµÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¸ Ð¼Ð¸ÑÐ¾Ð²Ð¾Ð³Ð¾ Ð°Ð²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ° Ð°Ð²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½ÑÐ¹ ÑÑÐ½Ð¾Ðº ÐÐ¸ÑÐ°Ñ ÑÑÐ°Ð»ÐºÐ¸Ð²Ð°ÐµÑÑÑ Ñ Ð±ÐµÑÐ¿ÑÐµÑÐµÐ´ÐµÐ½ÑÐ½ÑÐ¼ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¼ Ð´Ð°Ð²Ð»ÐµÐ½Ð¸ÐµÐ¼. Ð§ÑÐ¾Ð±Ñ Ð±ÑÑÑ Ð½ÐµÐ¿Ð¾Ð±ÐµÐ´Ð¸Ð¼ÑÐ¼ Ð² Ð¾Ð¶ÐµÑÑÐ¾ÑÐµÐ½Ð½Ð¾Ð¹ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ð¸, Mercedes-Benz Ð´Ð¾Ð»Ð¶ÐµÐ½ Ð¿Ð¾ÑÑÐ¾ÑÐ½Ð½Ð¾ Ð¿Ð¾Ð²ÑÑÐ°ÑÑ ÑÐ²Ð¾Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ. Ð ÑÑÐ¾Ð¹ ÑÑÐ°ÑÑÐµ Ð±ÑÐ´ÑÑ Ð¾Ð±ÑÑÐ¶Ð´Ð°ÑÑÑÑ ÑÐµÐºÑÑÐ°Ñ ÑÐ¸ÑÑÐ°ÑÐ¸Ñ, Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð¸ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Mercedes-Benz Ð½Ð° ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð¼ Ð°Ð²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½Ð¾Ð¼ ÑÑÐ½ÐºÐµ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð±ÑÐ´ÑÑ Ð²ÑÐ´Ð²Ð¸Ð½ÑÑÑ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸. Ð ÑÑÐ¾Ð¹ ÐÐÐ  Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÐµÑÑÑ ÑÐ¾ÑÐµÑÐ°Ð½Ð¸Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ, ÑÐ±Ð¾ÑÐ° Ð´Ð°Ð½Ð½ÑÑ Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐ»ÑÑÐ°ÐµÐ² Ð´Ð»Ñ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ ÑÐ³Ð»ÑÐ±Ð»ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Mercedes-Benz Ð½Ð° ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð¼ Ð°Ð²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½Ð¾Ð¼ ÑÑÐ½ÐºÐµ. ÐÐ¾-Ð¿ÐµÑÐ²ÑÑ, Ð±Ð»Ð°Ð³Ð¾Ð´Ð°ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ, Ð¿Ð¾Ð½ÑÑÑ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð¸ Ð²Ð·Ð³Ð»ÑÐ´Ñ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½ÑÑ Ð¸ Ð¸Ð½Ð¾ÑÑÑÐ°Ð½Ð½ÑÑ ÑÑÐµÐ½ÑÑ Ð½Ð° Mercedes-Benz Ð½Ð° ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð¼ Ð°Ð²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½Ð¾Ð¼ ÑÑÐ½ÐºÐµ; Ð²Ð¾-Ð²ÑÐ¾ÑÑÑ, ÑÐµÑÐµÐ· ÑÐ±Ð¾Ñ Ð´Ð°Ð½Ð½ÑÑÐÐ»Ñ ÑÐ±Ð¾ÑÐ° Ð´Ð°Ð½Ð½ÑÑ, Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÑ Ð´Ð»Ñ ÑÐ°Ð±Ð¾ÑÑ, Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ñ Baidu Ð¸ Yandex.
description: The automobile industry is one of the key sectors of the national economy and one of the representative sectors of technological innovation and industrial revolution. Because of its importance, many countries have invested huge funds and human resources in the development of automobile industry. Therefore, Chinas automobile market is full of fierce competition, and competitiveness has become an important strategy for automobile manufacturers. With the increasing openness and diversification of the global automobile market, Chinas automobile market is facing unprecedented competitive pressure. To be invincible in the fierce competition, Mercedes-Benz must continuously improve its competitiveness. This paper will discuss the current situation, problems and prospects of Mercedes-Benzs competitiveness in the Chinese automobile market, and put forward suggestions to improve competitiveness. This graduate qualification paper uses a combination of literature research, data collection and case analysis to conduct an in-depth study on the competitiveness of Mercedes-Benz in the Chinese automobile market. Firstly, through literature research, understand the research results and views of domestic and foreign scholars on Mercedes-Benz in Chinese automobile market; secondly, through data collection. The search engines Baidu and Yandex were used to collect the data required for the paper.