title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð²Ð½ÐµÑÐ½Ð¸Ñ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ ÑÑÑÐ¾Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐ Ð£ÐÐÐ Â«Ð­Ð¢ÐÐÐÐÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Improvement of external corporate communications of a construction organization (for example, ETALON GROUP)
Creators: name: ÐÐ¸ÑÐ¸ÐºÐ¾Ð²Ð¸Ñ, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÐºÐ¾Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
Ð²Ð½ÐµÑÐ½Ð¸Ðµ ÐºÐ¾Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
Ð²Ð½ÐµÑÐ½Ð¸Ðµ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ PR-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÑÑÐ¾Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð¹ ÑÐ¸ÑÐ¼Ñ
ÑÑÑÐ¾Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ
Ð¸Ð¼Ð¸Ð´Ð¶
PR ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸-ÐºÐ°ÑÐ¸Ð¸
ÑÐµÐ¿ÑÑÐ°ÑÐ¸Ñ
Ð¿Ð°Ð±Ð»Ð¸ÑÐ¸ÑÐ¸
ÑÐ¼ÐµÑÐ°
Ð±ÑÐ¸Ñ
communications
external communications
external corporate communications PR-tools
promotion of a construction company
construction business
image
PR communications
reputation
publicity
estimation
brif

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description: In this final qualifying work, the problem of improving external corporate communications in construction organizations is considered. The paper examines the use of integrated communications in a large construction business in the B2C field. The paper analyzes modern technologies in the field of external communications and the principles of their implementation in the organization. The Etalon Group advertising agency was chosen as the object of the study. The subject of the research is the external corporate communications of the construction organization Etalon Group. In the practical part, a competitive analysis was carried out, the strengths and weaknesses of the company were highlighted. Based on the recommendations, a communication campaign was drawn up aimed at increasing publicity and improving external communications. As a result, recommendations were developed for planning and implementing an external corporate communications strategy based on the company's experience.