title: Design-system creation for an e-commerce enterprise based on user experience research
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: ÐÑÐ¾ÐµÐºÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð´Ð¸Ð·Ð°Ð¹Ð½-ÑÐ¸ÑÑÐµÐ¼Ñ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð³Ð¾ Ð¾Ð¿ÑÑÐ° Ð² ÑÑÐµÑÐµ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸
Creators: name: ÐÐ»ÑÑ, ÐÐ»Ð¸Ð·Ð°Ð²ÐµÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: UX-Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ
Ð´Ð¸Ð·Ð°Ð¹Ð½ ÑÐ¸ÑÑÐµÐ¼Ñ
Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¸Ð¹ Ð¾Ð¿ÑÑ
ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð°Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ñ Ð² ÑÐµÐ»ÐºÐ¾Ð¼
Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ ÑÐ°Ð¼Ð¾Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ
UX research
design systems
user experience
e-commerce in telco
self service app

description: ÐÐ°Ð´Ð°ÑÐ¸: ÐÑÐ½Ð¾Ð²Ð½ÑÐ¼Ð¸ Ð·Ð°Ð´Ð°ÑÐ°Ð¼Ð¸ ÑÑÐ¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÑÑÑÑ: 1. ÐÐ¾Ð½ÑÑÑ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ Ð´Ð¸Ð·Ð°Ð¹Ð½-ÑÐ¸ÑÑÐµÐ¼ Ð¸ Ð¸Ñ Ð°ÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ Ð² ÑÑÐµÑÐµ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð³Ð¾ ÐºÐ¾Ð½ÑÐµÐ½ÑÐ°. 2. ÐÐ·ÑÑÐ¸ÑÑ ÑÐ¾Ð»Ñ UX-Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð² ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð´Ð¸Ð·Ð°Ð¹Ð½-ÑÐ¸ÑÑÐµÐ¼. 3. ÐÐ·ÑÑÐ¸ÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ, ÑÐ²ÑÐ·Ð°Ð½Ð½ÑÐµ Ñ Ð²ÐºÐ»ÑÑÐµÐ½Ð¸ÐµÐ¼ UX-Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð² Ð´Ð¸Ð·Ð°Ð¹Ð½- ÑÐ¸ÑÑÐµÐ¼Ñ, Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶Ð¸ÑÑ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½ÑÐµ ÑÐµÑÐµÐ½Ð¸Ñ. 4. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð´Ð¸Ð·Ð°Ð¹Ð½-ÑÐ¸ÑÑÐµÐ¼Ñ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð²ÑÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½ÑÑ Ð¿ÑÐ¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ð¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð³Ð¾ Ð¾Ð¿ÑÑÐ°. ÐÐ±ÑÐµÐºÑ: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ ÑÑÐ¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð´Ð¸Ð·Ð°Ð¹Ð½-ÑÐ¸ÑÑÐµÐ¼Ð° ÑÐ°Ð¹ÑÐ° ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸ Ñ Ð°ÐºÑÐµÐ½ÑÐ¾Ð¼ Ð½Ð° Ð¸Ð½ÑÐµÐ³ÑÐ°ÑÐ¸Ñ Ð¸ Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ UX Ð² ÐµÐ³Ð¾ ÑÑÑÑÐºÑÑÑÑ Ð¸ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð°Ð» Ð² ÐºÐ¾Ð½ÑÐµÐºÑÑÐµ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÑÐ¸ÑÑÐ¾Ð²ÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð². Ð ÑÐ°Ð±Ð¾ÑÐµ Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐµÑÑÑ Ð¿ÑÐ¾ÐµÐºÑ Ð¿Ð¾ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÐ°Ð¹ÑÐ° Ð´Ð»Ñ Ð¾Ð¿ÐµÑÐ°ÑÐ¾ÑÐ° ÑÐ²ÑÐ·Ð¸. ÐÐ¾ÑÐ»Ðµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐµÐ»ÐµÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¾ÑÑÐ°ÑÐ»Ð¸ ÑÐ´ÐµÐ»Ð°Ð½ Ð²ÑÐ²Ð¾Ð´ Ð¾ Ð½Ð°Ð»Ð¸ÑÐ¸Ð¸ Ð°ÐºÑÑÐ°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ ÑÐ°Ð¼Ð¾Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ, Ð¿Ð¾ÑÑÐµÐ´ÑÑÐ²Ð¾Ð¼ ÐºÐ¾ÑÐ¾ÑÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÑ Ð¼Ð¾Ð³ÑÑ Ð½Ð°Ð¿ÑÑÐ¼ÑÑ Ð¿Ð¾Ð»ÑÑÐ°ÑÑ ÑÑÐ»ÑÐ³Ð¸ Ð¾Ñ Ð¾Ð¿ÐµÑÐ°ÑÐ¾ÑÐ¾Ð² ÑÐ²ÑÐ·Ð¸. ÐÐ´Ð½Ð¸Ð¼ Ð¸Ð· Ð²Ð°ÑÐ¸Ð°Ð½ÑÐ¾Ð² ÑÐ°ÐºÐ¸Ñ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿Ð¾ÑÑÐ°Ð» ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸. Ð ÑÐ²ÑÐ·Ð¸ Ñ Ð¾ÑÑÑÐ¾Ð¹ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸ÐµÐ¹ Ð½Ð° ÑÑÐ½ÐºÐµ ÑÐµÐ»ÐµÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹, Ð¾ÑÑÐ¾ÐºÐ¾Ð¼ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² Ð¸ Ð¼Ð°Ð»ÑÐ¼ ÑÐ°Ð·Ð½Ð¾Ð¾Ð±ÑÐ°Ð·Ð¸ÐµÐ¼ Ð±Ð°Ð·Ð¾Ð²ÑÑ ÑÑÐ»ÑÐ³, Ð²Ð¾Ð·Ð½Ð¸ÐºÐ°ÐµÑ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÑ Ð² ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÐ½Ð¸ÐºÐ°Ð»ÑÐ½ÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð² Ð¸ ÑÑÐ»ÑÐ³, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð½Ðµ ÑÐ¾Ð»ÑÐºÐ¾ ÑÐ²ÐµÐ»Ð¸ÑÐ°Ñ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÑ ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² Ð¸ ÑÐ´ÐµÑÐ¶Ð¸Ð²Ð°ÑÑ Ð¸Ñ, Ð½Ð¾ Ð¸ Ð¿ÑÐ¸Ð²Ð»ÐµÐºÐ°ÑÑ Ð½Ð¾Ð²ÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð². Ð ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð¾Ð´Ð½Ð¾Ð¹ Ð¸Ð· ÑÐ°ÐºÐ¸Ñ ÑÑÐ»ÑÐ³ Ð¿ÑÐµÐ´Ð»Ð°Ð³Ð°ÐµÑÑÑ ÑÐ¸ÑÑÐµÐ¼Ð° Ð¿Ð¾ÐºÑÐ¿ÐºÐ¸ Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½ÑÑ ÑÐ°ÑÐ¸ÑÐ¾Ð² Ð¾Ð¿ÐµÑÐ°ÑÐ¾ÑÐ°. ÐÐ´ÐµÑ ÑÐ¸ÑÑÐµÐ¼Ñ Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² ÑÐ¾Ð¼, ÑÑÐ¾ ÐºÐ»Ð¸ÐµÐ½ÑÑ Ð¼Ð¾Ð³ÑÑ Ð¸ÑÐºÐ°ÑÑ, Ð²ÑÐ±Ð¸ÑÐ°ÑÑ, Ð½Ð°ÑÑÑÐ°Ð¸Ð²Ð°ÑÑ Ð¸ Ð¿ÑÐ¸Ð¾Ð±ÑÐµÑÐ°ÑÑ Ð¿Ð»Ð°Ð½Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½. ÐÑÐ°Ðº, Ð¿Ð¾ÑÑÐ°Ð» ÑÐ¾ÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¾Ð¿ÐµÑÐ°ÑÐ¾ÑÐ° Â«XYZÂ» â ÑÑÐ¾ ÑÑÐ»ÑÐ³Ð°, Ð¾ÑÐ½Ð¾ÑÑÑÐ°ÑÑÑ Ðº Ð¸Ð¼Ð¸Ð´Ð¶ÐµÐ²ÑÐ¼ Ð¿ÑÐ¾ÐµÐºÑÐ°Ð¼, Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ðµ Ð´Ð¾Ð»Ð¶Ð½Ñ ÑÑÐ°Ð²Ð¸ÑÑ Ð¿ÐµÑÐµÐ´ ÑÐ¾Ð±Ð¾Ð¹ Ð³Ð»Ð°Ð²Ð½Ð¾Ð¹ ÑÐµÐ»ÑÑ Ð¿Ð¾Ð»ÑÑÐµÐ½Ð¸Ðµ Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¸Ð±ÑÐ»Ð¸ Ð½ÐµÐ¿Ð¾ÑÑÐµÐ´ÑÑÐ²ÐµÐ½Ð½Ð¾ Ð¿ÑÐ¸ ÐµÐ³Ð¾ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸.
description: Objectives: The primary objectives of this research are: 1. To understand the concept of design systems and their relevance in todays digital content creation landscape. 2. To explore the role of UX research in the development of design systems. 3. To investigate the challenges associated with incorporating UX research in the design system and propose potential solutions. 4. Develop a design system based on research generated user experience research. Object: The object of this research is the design system for an e-commerce website, with a specific focus on the integration and impact of UX research within its structure and in the context of digital product development. In this paper, a project is being carried out to develop an ecommerce website for a telecom operator. After conducting an analysis of the telecommunications industry, its concluded that there is a current trend in the development of self-service applications, through which customers can directly receive services from telecom operators. One of the options for such applications is an ecommerce portal. At the same time, due to the intense competition in the telecommunications market, high customer churn and the low variety of basic services that telecom operators can provide, there is a need to develop products and services that are unique and that will not only increase the loyalty of existing customers and keep them for as long as possible, but also attract new customers from competitors. The creation of service ecosystems is increasingly being used as a tool to win customer loyalty. As one of these services, a system for purchasing mobile plans of the operator is proposed. The main idea of this system is that customers can search, select, customize and purchase the plans online. So, the âXYZâ mobile operator web portal is a service which refers to image projects, and companies shouldnt set the main goal of obtaining additional profit directly when implementing it.