D6.1 Brand Strategy and Communication Strategy and Plan v1.0
Creators: name: Nantia Skepetari
Publisher: name: Zenodo
Year: 2020
Subjects: Crisis Management
First Responders
Collaborative Response
Public Safety
Disaster Response
Emergency Response
Disasters
Brand Strategy
Communication and Dissemination Strategy and Plan

description: The D6.1 Brand Strategy and Communication Strategy and Plan is carried out as part of INGENIOUS WP6 High Impact Creation, Communication, Awareness and Exploitation. The INGENIOUS project will deliver the innovative Next Generation Integrated Toolkit (NGIT), which integrates robotic, Internet of Things (IoT) and Augmented Reality technologies, for both the First Responder of the future and the accompanying K9 Units. The NGIT will allow First Responders of different disciplines (police, fire service, emergency medical units or civil protection) to combine their strengths and experience, enhancing their common operational picture and increased situational awareness in order to act more safely and effectively together. In order to facilitate the project goals, a well-structured and targeted Brand Strategy and Communication Strategy and Plan is needed. In this context, the deliverable consists of two main sections: the development of INGENIOUS Brand Strategy and the INGENIOUS Communication strategy and plan. In the first section of the deliverable, the basis of the Brand Thinking process towards the achievement of the project’s goals will be set. The report introduces the Brand Thinking components such as Brand Anatomy, Brand Core and Brand Identity and Interactions. The Brand Core is the summary of the project’s philosophy, its essence and its values that guide its actions. To uncover the INGENIOUS Core Idea, we first needed to review the Brand core’s basic elements such as the values, mission, vision, promises and key messages. The art lies in sorting, shuffling and simplifying all these fragments into one simple idea. The project’s idea is to develop the INGENIOUS brand as a powerful EU-wide brand (among First Responder (FR) entities) that is synonymous with a novel Toolkit enhancing protection and augmenting the operational capacity of First Responders (FRs). Part of the document also refers to the guidelines of the visual and verbal identity that influence colour, style and tone of voice in the public face of communication. The INGENIOUS brand shall be evolved throughout the project’s 3- year life as more events and activities come on board. The second main section of this deliverable focuses on the INGENIOUS Communication Strategy and Plan, and concentrates on the dissemination and communication strategy, the identification of the target audiences and the key messages per target audience. It also presents the online and offline dissemination and communication tools and channels, as well as the key communication activities and events that will take place, the dissemination roadmap for the next three years, the partners’ contribution and the dissemination procedures to be followed. The effort that INGENIOUS partners will make in order to develop liaisons with other projects and initiatives related to INGENIOUS’s concept is also presented. The plan that has been developed addresses all possible stakeholders from the scientific, industrial and policy-making communities. Furthermore, the project results will also be communicated to the wider public using clear and well-conceived messages that will show the importance of the work carried out through INGENIOUS.