title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð½Ð¾Ð¼ÐµÐ½ÐºÐ»Ð°ÑÑÑÑ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ ÐºÐ°ÑÐµÑÑÐ²Ð° Ð¸ Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¸Ð·Ð¾ÑÐ¾Ð½Ð¸ÑÐµÑÐºÐ¸Ñ Ð½Ð°Ð¿Ð¸ÑÐºÐ¾Ð²
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Improving the nomenclature of quality indicators and assessing the competitiveness of isotonic drinks
Creators: name: ÐÐ¾Ð±Ð·Ð¸Ð½, ÐÐ»Ð°Ð´Ð¸Ð¼Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¸Ð·Ð¾ÑÐ¾Ð½Ð¸ÑÐµÑÐºÐ¸Ðµ Ð½Ð°Ð¿Ð¸ÑÐºÐ¸
Ð½Ð¾Ð¼ÐµÐ½ÐºÐ»Ð°ÑÑÑÐ°
Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ ÐºÐ°ÑÐµÑÑÐ²Ð°
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
isotonic drinks
nomenclature
quality indicators
competitiveness

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description: The purpose of the work is to assess the competitiveness of isotonic drinks, formulate proposals for improving the range of quality indicators of isotonic drinks and increasing their competitiveness. The following tasks were set: to study methods of quality control and management; conduct marketing research to identify consumer preferences when choosing isotonic drinks; study the nomenclature of quality indicators and research methods for isotonic drinks; evaluate their quality and competitiveness; make a SWOT analysis of the quality of isotonic drinks; using QFD methodology to build quality houses for isotonic drinks; develop proposals to improve the range of quality indicators and increase the competitiveness of isotonic drinks. The relevance of the topic is due to the need for companies to identify consumer preferences when choosing isotonic drinks and assess competitiveness in order to determine the relationship between consumer expectations and technical characteristics of isotonic drinks, which will improve the range of quality indicators and increase their competitiveness. The sources of information were data from domestic and foreign scientific research literature and official Internet resources. When collecting the data necessary to complete the work, the following search engines were used: Google, Yandex. The following program was used for data processing: Microsoft Excel. Based on the results of the work done, it was proposed to add to the nomenclature of quality indicators of isotonic drinks the maximum permissible concentrations of ascorbic acid, dyes, caffeine and preservatives used in their production.