title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð¾Ð²Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð² ÑÑÐµÑÐµ ÑÑÐ»ÑÐ³ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of the concept of franchise business in the field of food services
Creators: name: ÐÐµÐ·ÑÑÐºÐ¾Ð²Ð°, ÐÐ°ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³
Ð¿Ð°ÑÑÐ°Ð»ÑÐ½ÑÐ¹ Ð²Ð·Ð½Ð¾Ñ
ÑÐ¾ÑÐ»ÑÐ¸
Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ðµ Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ
ÑÑÐ°Ð½ÑÐ°Ð¹Ð·ÐµÑ
ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸
ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÐ¸ÑÑÐµÐ¼Ð°
franchising
lump-sum payment
royalty
public catering
franchiser
franchise
franchising system

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description: The subject of the graduate qualification work is âDevelopment of the concept of franchise business in the field of food servicesâ. The subject of the research is the franchising concept as a part of the franchising system. The given work is devoted to studying of the franchising system in the field of catering services and the development of a concept that takes into account the features of the systems considered. The research set the following goals: 1. Study of franchising in the catering industry. 2. Identification of the shortcomings of existing concepts and franchising systems. 3. Development of the concept and franchising system for the public catering sector on the example of the company LLC "Bushe". 4. Checking the effectiveness of the developed concept. The work was carried out on the basis of LLC "Bushe", where a significant part of the data was collected: financial statements, analysis of the company's competitive advantages, financial analysis of the company and assessment of the implementation of franchising. As a result, a concept was developed that took into account the shortcomings of existing methods, and the franchise system as a whole was formulated, taking into account the specifics of the catering service. After checking the developed concept at the "Bushe" company, the effectiveness of the developed concept was assessed, on the basis of which it was decided that the proposed project is cost-effective for both the franchisor and the franchisee.