title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ²ÐµÑÐ¾ÑÐ½Ð¾Ð³Ð¾ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of a strategy for promoting a flower online store
Creators: name: ÐÐ¸Ð³Ð¼Ð°ÑÑÐ»Ð»Ð¸Ð½Ð°, ÐÐ»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÑÐ¸ÑÑÐµÐ¼Ð° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
Ð¿Ð»Ð°Ð½Ð¸ÑÑÐµÐ¼ÑÐµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
Ð½ÐµÐ¿Ð»Ð°Ð½Ð¸ÑÑÐµÐ¼ÑÐµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
promotion
promotion system
promotion tools
planned marketing communications
unplanned marketing communications

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description: The subject of the graduate qualification work is âDevelopment of a strategy for promoting a flower online storeâ. The given work is devoted to the development of a strategy for promoting a flower online store. In the process of this research, the following tasks were solved: 1. Determine the role of marketing communications in the effectiveness of the organization's commercial activities. 2. To analyze the specifics of the flower business in Russia and assess the potential for its development in the online space. 3. Determine the system of promotion of the flower online store. 4. To analyze the demand for individual marketing communication tools in order to promote flower online stores. 5. To conduct a study of consumer contact points with the flower online store and identify the uniformity of consumer expectations. 6. To form a methodology for promoting a flower online store. 7. To develop a system of planned marketing communications of the flower online store "Florist". 8. Develop a methodology for analyzing unplanned marketing communications of the Florist flower online store. 9. Develop regulations for working with customer reviews of the Florist flower online store. In the course of the work, such concepts as Â«marketing communicationsÂ» and Â«promotionÂ» were considered, a system for promoting a flower online store was determined. The online flower market, its main players and consumers were also analyzed. The result of the work was the development of a methodology for planning marketing communications for the Florist online flower shop.