title: Ð­ÐºÑÐ¿Ð¾ÑÑÐ½ÑÐ¹ Ð¿Ð»Ð°Ð½ ÐºÑÑÐ¿Ð½Ð¾Ð¹ Ð²Ð¸Ð½Ð¾Ð´ÐµÐ»ÑÑÐµÑÐºÐ¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Export plan of a large wine-making company
Creators: name: ÐÐ°ÑÐ¸Ð½Ð°, ÐÑÐµÐ½Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÐºÑÐ¿Ð¾ÑÑ
ÑÐºÑÐ¿Ð¾ÑÑÐ½ÑÐ¹ Ð¿Ð»Ð°Ð½
Ð²Ð½ÐµÑÐ½ÐµÑÐ¾ÑÐ³Ð¾Ð²Ð°Ñ ÑÐ´ÐµÐ»ÐºÐ°
Ð²ÑÑ Ð¾Ð´ Ð½Ð° Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
Ð²Ð¸Ð½Ð¾Ð´ÐµÐ»ÑÑÐµÑÐºÐ°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
export
export plan
international trade transaction
entering a foreign market
wine production

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description: The purpose of the graduate qualification paper is to develop an export plan for a large wine-making company. To achieve this goal, the following tasks were solved in the work: 1. Reviewed the history and current state of the wine-making industry of the Black Sea coast of Russia was carried out. 2. Analyzed the domestic and foreign commodity market of Â«Russian sparkling Abrau-DursoÂ». 3. Determined the ways of entering the foreign market of wine Â«Russian sparkling Abrau-DursoÂ». 4. Assessed the costs, efficiency, customs, tariff, and state regulation of export activities. 5. Developed an advertising campaign for a potential sales market. The object of this work is the export of domestic wine from the shores of the Black Sea. The research was carried out using various methods such as retrospective and induction analysis, content analysis and modeling of a potential situation. On the example of PJSC Â«Abrau-DursoÂ», a well-known Russian producer of sparkling and still wines, namely its product Â«Russian sparkling Abrau-DursoÂ», the rationality and efficiency of export activities are studied, and the product market of the selected product is analyzed. It allowed to assess the competitiveness of the enterprise, the market position of Abrau-Durso and the degree of threat associated with the entry of Russian competitors into the international arena. The paper gives a general description of the selected sales market, the characteristics of supply and demand, the problems of entering the market and an analysis of the internal and external environment of the export campaign. The result of the work is the development of an export plan for the Â«Russian sparkling Abrau-DursoÂ» for PJSC Â«Abrau-DursoÂ».