title: ÐÑÐµÐ½ÐºÐ° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ° ÑÐµÑÐ¼Ð¾ÑÑÐ°Ð¶Ð¸Ð²Ð°ÐµÐ¼Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð² ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ ÑÑÐ»Ð¾Ð²Ð¸ÑÑ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«Ð¢ÐµÑÐ¼Ð¾ÑÐ¸ÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Assessment of the international market of heat-shrinkable products in modern conditions through the example of OOO Termofit
Creators: name: ÐÐ²Ð°ÑÐµÐ²Ð°, ÐÐºÑÐ°Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐµÑÐ¼Ð¾ÑÑÐ°Ð¶Ð¸Ð²Ð°ÐµÐ¼Ð°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
ÑÑÐ½Ð¾ÑÐ½ÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ
Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð²
ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐµ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸
ÐºÐ°ÑÐµÑÑÐ²Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸
heat shrinkable products
international market
competitiveness
market research
competitor analysis
current trends
product quality

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð²ÑÐµÐ¾Ð±ÑÐµÐ¼Ð»ÑÑÐµÐ¹ Ð¾ÑÐµÐ½ÐºÐ¸ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ° ÑÐµÑÐ¼Ð¾ÑÑÐ°Ð¶Ð¸Ð²Ð°ÐµÐ¼Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸, Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐµÐ¹ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð±Ð¸Ð·Ð½ÐµÑÐ° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«Ð¢ÐµÑÐ¼Ð¾ÑÐ¸ÑÂ» Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¼ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ð¸ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹. ÐÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1)Ð Ð°ÑÐºÑÑÑÐ° ÑÑÑÐ½Ð¾ÑÑÑ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¾ÑÐ½Ð¾Ð² Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾Ð³Ð¾ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸ Ð² Ð¾ÑÐµÐ½Ð¾ÑÐ½Ð¾Ð¼ ÑÐ¾ÑÐ¼Ð°ÑÐµ Ð¾ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸Ð·Ð¾Ð²Ð°Ð½Ñ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ ÐµÐµ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ; 2)Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ Ð¾ÑÐµÐ½ÐºÐ¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸; 3)ÐÑÑÐ²Ð»ÐµÐ½Ñ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¹ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÐÐÐ Â«Ð¢ÐµÑÐ¼Ð¾ÑÐ¸ÑÂ» Ð² Ð Ð¤ Ð¸ Ð®ÐÐ . ÐÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ ÑÐµÐ¼Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¾Ð±ÑÑÐ»Ð¾Ð²Ð»ÐµÐ½Ð° Ð½ÐµÑÐºÐ¾Ð»ÑÐºÐ¸Ð¼Ð¸ Ð¿Ð°ÑÐ°Ð¼ÐµÑÑÐ°Ð¼Ð¸: 1)Ð Ð°Ð·Ð²Ð¸ÑÐ¸Ðµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð¸ ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ðµ Ð¼Ð¸ÑÐ¾Ð²Ð¾Ð³Ð¾ ÑÐ¿ÑÐ¾ÑÐ° Ð½Ð° ÑÐµÑÐ¼Ð¾ÑÑÐ°Ð¶Ð¸Ð²Ð°ÐµÐ¼ÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ Ð²Ð²Ð¸Ð´Ñ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÐ¸ Ð¾Ð±ÐµÑÐ¿ÐµÑÐ¸Ð²Ð°ÑÑ ÑÐ¾ÐµÐ´Ð¸Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¼Ð¸ Ð¸ Ð¸Ð·Ð¾Ð»Ð¸ÑÑÑÑÐ¸Ð¼Ð¸ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°Ð¼Ð¸ Ð¼ÐµÑÑÐ° ÑÐ¾ÐµÐ´Ð¸Ð½ÐµÐ½Ð¸Ð¹; 2)Ð Ð¾ÑÑ ÑÑÐ¾Ð²Ð½Ñ Ð¿Ð¾ÑÑÐµÐ±Ð»ÐµÐ½Ð¸Ñ ÑÐ»ÐµÐºÑÑÐ¾ÑÐ½ÐµÑÐ³Ð¸Ð¸; 3)Ð Ð°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ð° Ð¸ Ð¿Ð¾ÑÑÐ¸ Ð¿Ð¾Ð»Ð½Ð¾Ðµ Ð¾ÑÑÑÑÑÑÐ²Ð¸Ðµ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ. ÐÑÑÐ¾ÑÐ½Ð¸ÐºÐ°Ð¼Ð¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð² Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ð²ÑÑÑÑÐ¿Ð¸Ð»Ð¸ Ð½Ð¾ÑÐ¼Ð°ÑÐ¸Ð²Ð½Ð¾-Ð¿ÑÐ°Ð²Ð¾Ð²ÑÐµ Ð°ÐºÑÑ Ð Ð¤, Ð½Ð°ÑÑÐ½ÑÐµ ÑÑÐ°ÑÑÐ¸ Ð¸Ð· ÑÐ±Ð¾ÑÐ½Ð¸ÐºÐ¾Ð² Ð½Ð°ÑÑÐ½ÑÑ ÑÑÑÐ´Ð¾Ð², Ð´Ð°Ð½Ð½ÑÐµ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð¹ Ð½Ð°ÑÑÐ½Ð¾-Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ, Ð¾ÑÐ¸ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÐÐ½ÑÐµÑÐ½ÐµÑ-ÑÐµÑÑÑÑÐ¾Ð². ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð²ÑÐµÑÑÐ¾ÑÐ¾Ð½Ð½ÐµÐ³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð°, Ð¸Ð·Ð»Ð¾Ð¶ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð² Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ, Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½ Ð²ÑÑÐ¾Ð´ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐµ ÑÑÐ½ÐºÐ¸ Ð·Ð° Ð¿ÑÐµÐ´ÐµÐ»Ñ ÑÑÑÐ°Ð½ Ð¡ÐÐ, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð²ÑÐµÐ¾Ð±ÑÐµÐ¼Ð»ÑÑÐ°Ñ Ð¾ÑÐµÐ½ÐºÐ° Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÑÐµÑÑÐ° Ð² ÐºÐ¾Ð½ÑÐµÐºÑÑÐµ Ð¸ÑÑÐ»ÐµÐ´ÑÐµÐ¼Ð¾Ð¹ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«Ð¢ÐµÑÐ¼Ð¾ÑÐ¸ÑÂ».
description: The purpose of the work is to conduct a comprehensive assessment of the international market of heat shrinkable products, substantiate the business development opportunities of LLC Thermofit in the international direction and develop recommendations. The following tasks were solved: 1)The essence of the theoretical foundations of the analysis of the financial condition of the organization is revealed and the prospects for its development are characterized in an estimated format; 2)The theoretical foundations of assessing the competitiveness of the company are considered; 3)The directions of increasing the international competitiveness of Thermofit LLC in the Russian Federation and South Africa have been identified. The relevance of the research topic is due to several parameters: 1)The development of technologies and the increase in global demand for heat shrinkable products due to the need to provide connecting and insulating materials to the joints; 2)An increase in the level of electricity consumption; 3)The development of domestic production and the almost complete absence of domestic products on the international market. The sources of information in the research work were normative legal acts of the Russian Federation, scientific articles from collections of scientific papers, data from domestic and foreign scientific research literature, official Internet resources. Based on the comprehensive analysis presented in the research paper, access to international markets outside the CIS countries is proposed, and a comprehensive assessment of this process in the context of the problem under study is carried out using the example of the company Thermofit LLC.