title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ Ð²ÑÑ Ð¾Ð´Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð½Ð¾Ð²ÑÐ¹ ÑÑÐ½Ð¾Ðº (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«Ð¯Ð½Ð´ÐµÐºÑ.ÐÑÐ°Ð¹Ð²Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of recommendations for the company's entry into a new market (using for the example of LLC Yandex.Drive)
Creators: name: ÐÑÑÐºÐ¸Ð½, ÐÑÐµÐ²Ð¾Ð»Ð¾Ð´
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¾Ð¿ÑÐ¸Ð¼Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸
Ð²ÑÑ Ð¾Ð´ Ð½Ð° Ð½Ð¾Ð²ÑÐ¹ ÑÑÐ½Ð¾Ðº
ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ
strategic planning
marketing analysis
development of an optimal strategy
entry into a new market
economic justification

description: Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑÂ â Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¸ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¸Ì Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ¾Ð·ÑÐ¸ÌÑÑÐ²ÐµÐ½Ð½Ð¾Ð¸Ì Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸Ì Ð¿Ð¾ Ð²ÑÑÐ¾Ð´Ñ Ð½Ð° Ð½Ð¾Ð²ÑÐ¸Ì ÑÑÐ½Ð¾Ðº Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÐÐÐ Â«Ð¯Ð½Ð´ÐµÐºÑ.ÐÑÐ°Ð¸ÌÐ²Â». Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°ÑÂ ÐÐÐ Â«Ð¯Ð½Ð´ÐµÐºÑ.ÐÑÐ°Ð¸ÌÐ²Â». ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ:Â SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, PEST-Ð°Ð½Ð°Ð»Ð¸Ð·, ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ñ, ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ðµ, ÐºÑÐ¼ÑÐ»ÑÑÐ¸Ð²Ð½ÑÐ¸Ì Ð¼ÐµÑÐ¾Ð´. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ:1) Ð¸Ð·ÑÑÐµÐ½Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾Â Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ;2)Â Ð´Ð°Ð½Ð° ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° ÐÐÐ Â«Ð¯Ð½Ð´ÐµÐºÑ.ÐÑÐ°Ð¸ÌÐ²Â», Ð° ÑÐ°ÐºÐ¶Ðµ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¾ÑÑÐ°ÑÐ»Ð¸, Ð²Ð½ÐµÑÐ½ÐµÐ¸Ì Ð¸ Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¸Ì ÑÑÐµÐ´Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ;3) ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ Ð¸ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð²ÑÑÐ¾Ð´Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð½Ð¾Ð²ÑÐ¸Ì ÑÑÐ½Ð¾Ðº. ÐÐ±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÐÐÐ Â â ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¸Ì ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¸Ì ÑÐ°Ð±Ð¾ÑÑ Ð¼Ð¾Ð³ÑÑ Ð±ÑÑÑ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¸ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ñ Ð² Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐÐ Â«Ð¯Ð½Ð´ÐµÐºÑ.ÐÑÐ°Ð¸ÌÐ²Â». ÐÑÐ²Ð¾Ð´Ñ.Â Ð ÑÐ¾Ð´Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾-ÑÐ¾Ð·ÑÐ¸ÌÑÑÐ²ÐµÐ½Ð½Ð¾Ð¸Ì Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐÐ Â«Ð¯Ð½Ð´ÐµÐºÑ.ÐÑÐ°Ð¸ÌÐ²Â», Ð° ÑÐ°ÐºÐ¶Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÑÐ½ÐºÐ° ÐºÐ°ÑÑÐµÑÐ¸Ð½Ð³Ð° Ð¸ ÐµÐ³Ð¾ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ Ð¸Ð³ÑÐ¾ÐºÐ¾Ð², Ð±ÑÐ»Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð½ÑÐµ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐºÐ¸ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÑÐµÐ´Ð»Ð°Ð³Ð°ÐµÐ¼ÑÐµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ñ Ð½Ð° Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ¾Ð·ÑÐ¸ÌÑÑÐ²ÐµÐ½Ð½Ð¾Ð¸Ì Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿ÑÑÐµÐ¼ ÐµÐ³Ð¾ Ð²ÑÑÐ¾Ð´Ð° Ð½Ð° Ð½Ð¾Ð²ÑÐ¸Ì ÑÑÐ½Ð¾Ðº. ÐÑÐ¸ ÑÐ°ÑÑÐµÌÑÐµ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ Ð¿Ð»Ð°Ð½Ð¾Ð²ÑÑ ÑÐµÑÐ½Ð¸ÐºÐ¾- ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¸Ì Ð±ÑÐ»Ð¾ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¾, ÑÑÐ¾ Ð´Ð°Ð½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÐ²Ð»ÑÑÑÑÑ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸ ÑÐµÐ»ÐµÑÐ¾Ð¾Ð±ÑÐ°Ð·Ð½ÑÐ¼Ð¸, ÑÐ°Ðº ÐºÐ°Ðº NPV Ð¿ÑÐ¾ÐµÐºÑÐ° Ð·Ð° Ð¿ÐµÑÐ²ÑÐ¸Ì Ð³Ð¾Ð´ ÑÐ°Ð±Ð¾ÑÑ ÑÐ¾ÑÑÐ°Ð²Ð¸Ñ 9 221 540 ÑÑÐ±.
description: The aim of the graduate qualification work isÂ development and economic justification of measures to improve the efficiency of economic activity based on the formation of recommendations for entering a new market of the company Yandex.Drive. The work has been carried out on the materials ofLLC Yandex.Drive. Research methods used:Â SWOT-analysis, PEST-analysis,classification, comparison, cumulative method.The main results of the graduate qualification work:1)Â the theoretical foundations of strategic planning have been studied;2)Â the characteristics of LLC Yandex.Drive, as well as an analysisÂ of the industry, the external and internal environment of the enterprise were made;3) recommendations for the company's entry into a new market have been developed and economically justified. The areas of the graduate qualification work results application âthe results of the final qualifying work can be practically applied in the activities of LLC Yandex.Drive.Conclusions of graduate qualification work.Â During the analysis of the financial and economic activities of LLC Yandex.Drive, as well as an analysis of the carsharing market and its main players, identified certain shortcomings in the company. The proposed recommendations are aimed at improving the efficiency of the economic activity of the enterprise by entering a new market. When calculating the main planned technical and economic indicators, it was revealed that these measures are economically feasible, since the NPV of the project for the first year of operation will amount to 9,221,540 rubles.