title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÑÐµÐ¿ÑÑÑÑ, ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÐºÐ¸ÑÐ³Ð¸Ð·ÑÐºÐ¾Ð³Ð¾ Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð½Ð°Ð¿Ð¸ÑÐºÐ° "ÐÐ°ÐºÑÑÐ¼"
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
Creators: name: Ð¢ÐµÐ¼Ð¸ÑÐ±ÐµÐºÐ¾Ð²Ð°, ÐÐ¹Ð³ÐµÑÐ¸Ð¼
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÐÐ¸ÐºÑÐ¾Ð±Ð¸Ð¾Ð»Ð¾Ð³Ð¸Ñ
Ð·Ð»Ð°ÐºÐ¸
Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÐ¹ Ð½Ð°Ð¿Ð¸ÑÐ¾Ðº
ÐÐ°ÐºÑÑÐ¼
ÐºÐ¸ÑÐ³Ð¸Ð·ÑÐºÐ°Ñ ÐºÑÑ Ð½Ñ
Ð½Ð°Ð¿Ð¸ÑÐ¾Ðº Ð½Ð° Ð·ÐµÑÐ½Ð¾Ð²Ð¾Ð¹ Ð¾ÑÐ½Ð¾Ð²Ðµ
ÑÐµÑÑÐ¾ÑÐ°Ð½Ñ
Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ
ÑÐµÑÐµÐ¿ÑÑÑÐ°
ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ñ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ð°

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÑÐµÐ¿ÑÑÑÑ, ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÐºÐ¸ÑÐ³Ð¸Ð·ÑÐºÐ¾Ð³Ð¾ Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð½Ð°Ð¿Ð¸ÑÐºÐ° ÐÐ°ÐºÑÑÐ¼Â». ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð²ÑÐ±ÑÐ°Ð½ ÐºÐ¸ÑÐ³Ð¸Ð·ÑÐºÐ¾-ÐºÐ°Ð·Ð°ÑÑÐºÐ¸Ð¹ Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÐ¹ Ð½Ð°Ð¿Ð¸ÑÐ¾Ðº Ð½Ð° Ð·ÐµÑÐ½Ð¾Ð²Ð¾Ð¹ Ð¾ÑÐ½Ð¾Ð²Ðµ â Ð¼Ð°ÐºÑÑÐ¼. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð¾Ð±Ð·Ð¾Ñ Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÑ Ð½Ð°Ð¿Ð¸ÑÐºÐ¾Ð² Ð½Ð° Ð¼Ð¾Ð»Ð¾ÑÐ½Ð¾Ð¹ Ð¸ Ð·ÐµÑÐ½Ð¾Ð²Ð¾Ð¹ Ð¾ÑÐ½Ð¾Ð²Ðµ, ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¾ ÑÑÑÑÐµ Ð¸ ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ñ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ð° ÐºÐ¸ÑÐ³Ð¸Ð·ÑÐºÐ¾-ÐºÐ°Ð·Ð°ÑÑÐºÐ¾Ð³Ð¾ Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð½Ð°Ð¿Ð¸ÑÐºÐ° Ð¼Ð°ÐºÑÑÐ¼. ÐÐ¾ÐºÐ°Ð·Ð°Ð½Ð¾, ÑÑÐ¾ Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÐµ Ð½Ð°Ð¿Ð¸ÑÐºÐ¸ Ð½Ð° Ð·ÐµÑÐ½Ð¾Ð²Ð¾Ð¹ Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¼Ð°Ð»Ð¾ Ð·Ð½Ð°ÐºÐ¾Ð¼Ñ Ð±Ð¾Ð»ÑÑÐ¸Ð½ÑÑÐ²Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹, Ð¿Ð¾ÑÑÐ¾Ð¼Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ñ Ð°ÐºÑÑ-Ð°Ð»ÑÐ½Ñ. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ñ Ð¼Ð¾Ð´Ð¸ÑÐ¸ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð°Ñ ÑÐµÑÐµÐ¿ÑÑÑÐ° Ð¸ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ñ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ð° Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð½Ð°Ð¿Ð¸ÑÐºÐ° Ð¼Ð°ÐºÑÑÐ¼, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐ³Ð°Ð½Ð¾Ð»ÐµÐ¿ÑÐ¸ÑÐµÑÐºÐ°Ñ Ð¾ÑÐµÐ½ÐºÐ° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ°. ÐÐ°ÑÑÐ½Ð°Ñ Ð½Ð¾Ð²Ð¸Ð·Ð½Ð° ÑÐ¾ÑÑÐ¾Ð¸Ñ Ð² Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¸ ÑÐ¸Ð·Ð¸ÐºÐ¾-ÑÐ¸Ð¼Ð¸ÑÐµÑÐºÐ¸Ñ Ð¸ Ð¼Ð¸ÐºÑÐ¾-Ð±Ð¸Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ Ð½Ð°Ð¿Ð¸ÑÐºÐ°, Ð¿ÑÐ¸Ð³Ð¾ÑÐ¾Ð²Ð»ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¾ Ð¼Ð¾Ð´Ð¸ÑÐ¸ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð¹ ÑÐµÑÐµÐ¿ÑÑÑÐµ, Ð² Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð¼Ð¾Ð´Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¸ ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐµÑÐµÐ¿ÑÑÑÑ Ð¸ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸, Ð° ÑÐ°ÐºÐ¶Ðµ Ð² Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ ÑÐ¿ÑÐ¾ÑÐ° Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð° Ð½Ð° Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÐµ Ð½Ð°Ð¿Ð¸ÑÐºÐ¸. ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ Ð·Ð°-ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð½Ð°Ð¿Ð¸ÑÐºÐ° Ð¼Ð°ÐºÑÑÐ¼ Ð² Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸ÑÑ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ Ð¸ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°. Ð¡ÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐµÐ´ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð¿ÑÐ¾Ð´Ð°Ð¶Ñ Ð½Ð°Ð¿Ð¸ÑÐºÐ° Ð² Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°Ñ Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð², Ð² ÐºÐ°ÑÐµ Ð¸ ÑÐµÑÑÐ¾ÑÐ°Ð½Ð°Ñ Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð¹ ÐºÑÑÐ½Ð¸.
description: The subject of the graduate qualification work is Â«Development of the recipe, technology and strategy for the implementation ofthe Kyrgyz national drink MaksimÂ». The object of the research is the Kyrgyz-Kazakh national drink on a cereal basis - maksim. The paper reviews national dairy and cereal-based drinks, considers raw materials and traditional production technology of the Kyrgyz-Kazakh national drink maksim. It is shown that national cereal-based drinks are little known to most consumers, so their research is relevant. The paper presents a modified recipe and production technology of the national drink maksim, an organoleptic assessment of the developed product. The scientific novelty consists in the study of the physicochemical and microbiological indicators of a drink prepared according to a modified recipe, in justifying the modification of the traditional recipe and technology, as well as in conducting marketing research on the demand of St. Petersburg consumers for national drinks. The practical significance lies in the development, based on the research results, of a strategy for the sale of the drink maksim in trade and public catering enterprises of St. Petersburg. The strategy provides for an advertising campaign, the sale of the drink in stores of national products, in cafes and restaurants of national cuisine.