title: ÐÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð½Ð° Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÑÐ½ÐºÐµ ÐÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð¹ ÐÐ°ÑÐ¾Ð´Ð½Ð¾Ð¹ Ð ÐµÑÐ¿ÑÐ±Ð»Ð¸ÐºÐ¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Features of using the methods of marketing on the internet market of the Chinese people's republic
Creators: name: Ð§Ð¶Ð°Ð½ Ð¦Ð·ÑÑ Ð°Ð¾
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÑ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð³Ð¾ ÑÑÐ½ÐºÐ°
Ñ Ð°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð°Ñ ÑÑÐµÐ´Ð°
swot-Ð°Ð½Ð°Ð»Ð¸Ð·
pestel-Ð°Ð½Ð°Ð»Ð¸Ð·
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ

description: Ð¦ÐµÐ»ÑÑ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ñ Ð¸ Ð²Ð½ÐµÑÐ½Ð¸Ñ ÑÐ°ÐºÑÐ¾ÑÐ¾Ð² Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÐÐÐ Â«PinduoduoÂ», Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÑÑÑÐ¸Ñ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð½Ð° ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð¼ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÑÐ½ÐºÐµ.
Ð ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²Ð¸Ð¸ Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸ÐµÐ¼ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð³Ð¾ ÑÑÐ½ÐºÐ° ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸, Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ Ð¾Ð¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð¸ ÑÐµÐ»Ð¸, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð´Ð¾Ð»Ð¶Ð½Ñ Ð±ÑÑÑ ÑÐµÑÐµÐ½Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÐµÐ¹. 
ÐÑÐ»Ð° Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° Ð²Ð·Ð°Ð¸Ð¼Ð¾ÑÐ²ÑÐ·Ñ Ð¼ÐµÐ¶Ð´Ñ Ð²Ð½ÐµÑÐ½Ð¸Ð¼Ð¸ ÑÐ°ÐºÑÐ¾ÑÐ°Ð¼Ð¸ Ð¾ÐºÑÑÐ¶Ð°ÑÑÐµÐ¹ ÑÑÐµÐ´Ñ Ð¸ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð°Ð¼Ð¸, Ñ ÐºÐ¾ÑÐ¾ÑÑÐ¼Ð¸ ÑÑÐ°Ð»ÐºÐ¸Ð²Ð°ÐµÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ Â«PinduoduoÂ», Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· PESTEL Ð´Ð»Ñ Ð¿Ð¾Ð»ÑÑÐµÐ½Ð¸Ñ Ð²Ð½ÐµÑÐ½Ð¸Ñ ÑÐ°ÐºÑÐ¾ÑÐ¾Ð², Ð²Ð»Ð¸ÑÑÑÐ¸Ñ Ð½Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ.
ÐÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐºÑÑÐµÐ¹ ÑÐ¸ÑÑÐ°ÑÐ¸Ð¸ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ ÑÐ¸Ð»ÑÐ½ÑÐµ Ð¸ ÑÐ»Ð°Ð±ÑÐµ ÑÑÐ¾ÑÐ¾Ð½Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ (SW) Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐ¸ Ð¸ ÑÐ³ÑÐ¾Ð·Ñ Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° PESTEL, ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ SWOT Ð¼Ð°ÑÑÐ¸ÑÑ ÑÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð²ÑÐ²Ð¾Ð´Ñ Ð¾ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÑ Ð´ÐµÐ¹ÑÑÐ²Ð¸ÑÑ Ñ ÑÐºÐ°Ð·Ð°Ð½Ð¸ÐµÐ¼ Ð¿ÑÐ¸Ð¾ÑÐ¸ÑÐµÑÐ¾Ð² Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ Ð´ÐµÐ¹ÑÑÐ²Ð¸Ð¹.
description: The purpose of this work is to analyze the internal and external factors of the enterprise Â«PinduoduoÂ» LLC, which determine the features of marketing methods in the Chinese Internet market.
In accordance with the development of the Chinese online e-market, identify the problems and goals to be solved by the company.
The relationship between external environmental factors (PESTEL) and the problems faced by Â«PinduoduoÂ» companies was determined, and a PESTEL analysis was conducted to obtain external factors affecting the company. There was an analysis of the current situation in the company, 
identify the company's strengths and weaknesses (SW) Identification of opportunities and threats for companies based on the PESTEL analysis. 
Based on the SWOT matrix, conclusions are drawn about the necessary actions, indicating the priorities for implementation, determining the direction of marketing actions.