title: Ð£Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑÑ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐ Â«Ð¢Ð ÐÐµÑÐµÐºÑÑÑÑÐ¾ÐºÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Management of commercial activity of a trading enterprise ( jn the example of JSC "TD Perekrestok")
Creators: name: ÐÑÐµÐ¼Ð½ÐµÐ²Ð°, ÐÐ»ÐµÐºÑÐ°Ð½Ð´ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ
ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
ÑÐ¾Ð²Ð°ÑÐ¾Ð¾Ð±Ð¾ÑÐ¾Ñ
ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
ÑÐ¸ÑÐµÐ¹Ð»ÐµÑ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
efficiency
commercial activity
turnover
retail
retailer
competitiveness

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«Ð£Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑÑ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐ Â«Ð¢Ð ÐÐµÑÐµÐºÑÑÑÑÐ¾ÐºÂ»)Â».Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÑÐµÑÐ¸ ÐÐ Â«Ð¢Ð ÐÐµÑÐµÐºÑÐµÑÑÐ¾ÐºÂ» Ð´Ð»Ñ Ð¿ÑÐ¸Ð½ÑÑÐ¸Ñ Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ð¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸.Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸:1. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾ â Ð¿ÑÐ°Ð²Ð¾Ð²Ð¾Ð¹ ÑÐ¾ÑÐ¼Ñ Ð¸ ÑÑÑÑÐºÑÑÑÑ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÐÐ Â«Ð¢Ð ÐÐµÑÐµÐºÑÑÑÑÐ¾ÐºÂ»2. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð¾ÑÐµÐ½ÐºÐ¸ Ð²Ð½ÐµÑÐ½ÐµÐ¹ Ð¸ Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¹ ÑÑÐµÐ´Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ.3. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ ÑÐ¾Ð·ÑÐ¹ÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐ Â«Ð¢Ð ÐÐµÑÐµÐºÑÑÑÑÐ¾ÐºÂ».4. ÐÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¾Ð²Ð°ÑÐ¾Ð¾Ð±Ð¾ÑÐ¾ÑÐ°, Ð¿ÑÐ¸Ð±ÑÐ»Ð¸ Ð¸ ÑÐµÐ½ÑÐ°Ð±ÐµÐ»ÑÐ½Ð¾ÑÑÐ¸.5. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸.6. Ð¡Ð¾ÑÑÐ°Ð²Ð¸ÑÑ Ð¿Ð»Ð°Ð½ Ð´Ð¾ÑÐ¾Ð´Ð¾Ð² Ð¸ ÑÐ°ÑÑÐ¾Ð´Ð¾Ð² Ð½Ð° Ð¿Ð»Ð°Ð½Ð¸ÑÑÐµÐ¼ÑÐ¹ Ð³Ð¾Ð´ Ñ ÑÑÑÑÐ¾Ð¼ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹.Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð°ÑÑ Ð² ÐÐºÑÐ¸Ð¾Ð½ÐµÑÐ½Ð¾Ð¼ ÐÐ±ÑÐµÑÑÐ²Ðµ Â«Ð¢Ð¾ÑÐ³Ð¾Ð²ÑÐ¹ Ð´Ð¾Ð¼ ÐÐµÑÐµÐºÑÑÑÑÐ¾ÐºÂ» Ð½Ð°ÑÐ¾Ð´ÑÑÐ¸Ð¹ÑÑ Ð¿Ð¾ Ð°Ð´ÑÐµÑÑ Ð¿ÑÐ¾ÑÐ¿ÐµÐºÑ ÐÐµÑÐµÑÐ°Ð½Ð¾Ð² Ð´Ð¾Ð¼ 101.ÐÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÑÐ½ Ð¾Ð¿ÑÐ¾Ñ NPS Ð´Ð»Ñ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼.Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð¼ ÑÐ°Ð±Ð¾ÑÑ ÑÑÐ°Ð»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð² ÑÐ°Ð±Ð¾ÑÐ¸Ð¹ Ð¿ÑÐ¾ÑÐµÑÑ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½ÑÑ ÑÐµÐ½Ð½Ð¸ÐºÐ¾Ð².
description: The subject of the graduate qualification work is: Â«Management of commercial activities of a trading enterprise (on the example of JSC TD Perekrestok)Â».The purpose of the final qualifying work is to analyze the main economic indicators of the retail network of JSC Â«TD PerekrestokÂ» for making decisions on improving the efficiency of commercial activities.In the course of the research, the following tasks were solved:1. Study of the organizational and legal form and management structure of JSC Â«TD PerekrestokÂ».2. Assessment of the external and internal environment of the enterprise.3. Study of the main indicators of the economic activity of JSC Â«TD PerekrestokÂ».4. Analyze the turnover, profit and profitability.5. Develop measures to improve the efficiency of commercial activities.6. Make a plan of income and expenses for the planned year, taking into account the proposed activities.The work was carried out in the Joint-Stock Company Â«Trading House PerekrestokÂ» located at 101 Veterans Avenue.An NPS survey was conducted to identify the main problems.The result of the work was the development of the introduction of electronic price tags into the workflow.