title: Ð¡ÑÑÐ°ÑÐµÐ³Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÐºÐ¾Ð»Ñ Ð²ÑÐ¿ÐµÑÐºÐ¸ Ð¸ Ñ Ð»ÐµÐ±Ð° Babich School
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Strategy for the comprehensive promotion of the online school of baking and bread âBabich Schoolâ
Creators: name: ÐÐ°ÑÐ¸Ð»ÑÐµÐ²Ð°, ÐÐ°ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÐºÐ¾Ð»Ð°
ÐºÐ¾Ð½Ð´Ð¸ÑÐµÑÑÐºÐ°Ñ
digital-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½ÑÐ¹ Ð¿Ð¾Ð´Ñ Ð¾Ð´
ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ñ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ
online school
pastry shop
digital promotion
integrated approach
target audience
competition
social media marketing

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ð°Ð²ÑÐ¾Ñ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑ Ð²Ð¾Ð¿ÑÐ¾ÑÑ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÑ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ² Ð¸ ÐºÑÐµÐ°ÑÐ¸Ð²Ð½ÑÑ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¹ Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÐºÐ¾Ð»Ñ Â«Babich SchoolÂ» ÑÑÐµÐ´Ð¸ Ð´ÑÑÐ³Ð¸Ñ Ð¸Ð³ÑÐ¾ÐºÐ¾Ð² Ð½Ð° ÑÑÐ½ÐºÐµ ÐºÐ¾Ð½Ð´Ð¸ÑÐµÑÑÐºÐ¸Ñ Ð¸ ÑÐºÐ¾Ð» Ð²ÑÐ¿ÐµÑÐºÐ¸. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¸ÑÑÐ»ÐµÐ´ÑÑÑÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð¸ PR, Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÐµÐ¼ÑÐµ Ð² ÑÐ°Ð¼ÐºÐ°Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÐºÐ¾Ð». ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð°ÐºÑÑÐ°Ð»ÑÐ½ÑÑ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¹ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÐºÐ¾Ð» Ð¸ ÐºÐ¾Ð½Ð´Ð¸ÑÐµÑÑÐºÐ¸Ñ, Ð¸Ð·ÑÑÐµÐ½Ñ Ð¸Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÐµ ÑÐ¾ÑÐ¼Ð°ÑÑ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð°ÐºÑÑÐ°Ð»ÑÐ½ÑÐµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ°ÐºÐ¸Ñ ÑÐ¾ÑÐ¼Ð°ÑÐ¾Ð². Ð ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð¾Ð±ÑÐµÐºÑÐ° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð²ÑÑÑÑÐ¿Ð°ÐµÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÐºÐ¾Ð»Ñ Ð²ÑÐ¿ÐµÑÐºÐ¸. ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÑÑÑÑ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¾Ð½Ð»Ð°Ð¹Ð½- ÑÐºÐ¾Ð»Ñ Ð²ÑÐ¿ÐµÑÐºÐ¸ Ð¸ ÑÐ»ÐµÐ±Ð° "Babich School". Ð Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ Ð±ÑÐ»Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ñ ÑÐ¸ÑÑÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹, ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¸ SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¾Ð¿ÑÐ¾Ñ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÐºÐ¾Ð»Ñ Ð²ÑÐ¿ÐµÑÐºÐ¸ Ð¸ ÑÐ»ÐµÐ±Ð°. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÐºÐ¾Ð»Ñ Ð²ÑÐ¿ÐµÑÐºÐ¸ Ð¸ ÑÐ»ÐµÐ±Ð° "Babich School".
description: In the given work the author considers the issues of increasing the effectiveness of competitive advantages and creative concepts of the online school âBabich Schoolâ among other players on the market of confectionery and baking schools. The work examines advertising and PR technologies used as part of the development of a comprehensive strategy for promoting online schools. A study was conducted of current trends in the promotion of online schools and confectionery shops, their various formats were studied, as well as current tools for promoting such formats. The object of the study is a strategy for the comprehensive promotion of an online baking school. The subject of the research is the features of developing a comprehensive strategy for promoting the activities of the online school of baking and bread âBabich Schoolâ. In the practical part, situational, competitive communication and SWOT analyzes were conducted, as well as an online survey of the target audience of the online school of baking and bread. As a result, recommendations were developed for the development of a comprehensive strategy for promoting the online school of baking and bread âBabich Schoolâ.