title: Ð¤Ð¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¸ Ð¿Ð¾Ð´Ð´ÐµÑÐ¶Ð°Ð½Ð¸Ðµ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð¾Ð¹ ÐºÑÐ»ÑÑÑÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÑÐµÑÑ Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÐ¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Formation and maintenance of the corporate culture of a real estate company
Creators: name: Ð£Ð¼Ð¸ÑÐ·Ð°ÐºÐ¾Ð²Ð°, ÐÐ°Ð»ÐµÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð°Ñ ÐºÑÐ»ÑÑÑÑÐ°
Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»
ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð¾Ð¼
ÑÑÐ¸Ð¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ
Ð¼Ð¾ÑÐ¸Ð²Ð°ÑÐ¸Ñ
corporate culture
personnel
personnel management
stimulation
efficiency
motivation

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description: This work is devoted to the analysis of corporate culture and its formation at the real estate enterprise. In the course of the research, the following tasks were solved: 1. Study of the concept and process of formation of corporate culture in the service sector 2. Analysis of typologies of corporate culture 3. Research of corporate culture in a real estate agency 4. The proposal of measures for the formation and maintenance of the corporate culture of the analyzed enterprise 5. Evaluation of the effectiveness of the developed processes. The work was carried out in the Limited Liability Company "RUS GLOBAL GROUP". In the course of the work, the agencys activities, its organizational and economic structure, documentation were analyzed, as well as the personnel structure was analyzed. When collecting the data necessary to complete the work, the search engines Google and Yandex were used. When processing program discovery data: Excel and Word. The result of the work was the development of a list of measures to form and maintain a corporate culture for RUS GLOBAL GROUP LLC, which will contribute to improving the economic efficiency of the enterprise. All developments were proposed for implementation.