title: Ð¡Ð¿ÐµÑÐ¸ÑÐ¸ÐºÐ° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð½Ð°ÑÑÐ½Ð¾-Ð¿Ð¾Ð¿ÑÐ»ÑÑÐ½Ð¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ Ð½Ð° ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð¼ ÐºÐ½Ð¸Ð¶Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ Ð Ð¾ÑÑÐ¸Ð¸ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÐµÑÐ¸Ð¸ Ð¸Ð·Ð´Ð°Ð½Ð¸Ð¹ Â«Ð¡ÐµÐ½ÑÐ°ÑÐ¸Ñ Ð² Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½ÐµÂ»
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The specifics of the promotion of popular science literature in the modern book market of Russia on the example of the series of publications "Sensations in medicine"
Creators: name: ÐÐ°Ð¼Ð¸ÑÐ¾Ð²Ð°, ÐÐ½Ð³ÐµÐ»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð½Ð°ÑÑÐ½Ð¾-Ð¿Ð¾Ð¿ÑÐ»ÑÑÐ½Ð°Ñ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÐ°
Ð»Ð¸ÑÐµÑÐ°ÑÑÑÐ° Ð¾ Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½Ðµ
ÑÐµÐ½ÑÐ°ÑÐ¸Ñ Ð² Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½Ðµ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÐºÐ½Ð¸Ð³
popular science literature
literature about medicine
sensation in medicine
book promotion

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description: The subject of the graduate qualification work is Â«The specifics of the promotion of popular science literature in the modern book market of Russia on the example of the series of publications "Sensations in medicine"Â».The given work is devoted to identifying the specifics of promoting popular scientific literature about medicine.The work was fulfilled on the premises of: 1)Â definition of the term popular science publication; 2) identification of the specifics of book advertising; 3) analysis of methods of promotion of the series "Sensations in medicine"; 4) comparative analysis of competitors of the "Sensation in Medicine" series; 5)Â make recommendations on improving the communication strategy for promoting the "Sensation in Medicine" series. The work includes both the study of the theoretical basis for advertising and editorial preparation of publications, and the analysis of the Russian book market and methods of promoting popular science literature.As a result, a series of popular science publications about medicine "Sensation about Medicine" and its competitors were analyzed.Â  After analyzing the methods of promoting the "Sensation in Medicine" series, publishing recommendations were developed to strengthen the existing methods of promotion, as well as new ones were added.