title: ÐÐµÑ Ð°Ð½Ð¸Ð·Ð¼Ñ Ð¸ ÑÐ¿Ð¾ÑÐ¾Ð±Ñ ÑÐ·ÑÐºÐ¾Ð²Ð¾Ð¹ Ð»Ð¾ÐºÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð² Ð°ÑÐ´Ð¸Ð¾Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½Ð¾Ð¼ Ð¿ÐµÑÐµÐ²Ð¾Ð´Ðµ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð²Ð¸Ð´ÐµÐ¾Ð¸Ð³Ñ)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Mechanisms and methods of language localization in audiovisual translation (videogames case study)
Creators: name: ÐÐ¾ÑÐ»ÑÑ, Ð®ÑÐ¸Ð¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð°ÑÐ´Ð¸Ð¾Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÐ¹ Ð¿ÐµÑÐµÐ²Ð¾Ð´
Ð³Ð»Ð¾Ð±Ð°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ
ÑÐ·ÑÐºÐ¾Ð²Ð°Ñ Ð»Ð¾ÐºÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ
Ð»Ð¾ÐºÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð²Ð¸Ð´ÐµÐ¾Ð¸Ð³Ñ
ÑÑÐ³Ð¾Ð´Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐµÐºÑÑ
audiovisual translation
globalization
language localization
videogames localization
ergodic text

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¼ÐµÑÐ°Ð½Ð¸Ð·Ð¼Ð¾Ð² Ð¸ ÑÐ¿Ð¾ÑÐ¾Ð±Ð¾Ð² ÑÐ·ÑÐºÐ¾Ð²Ð¾Ð¹ Ð»Ð¾ÐºÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð°ÑÐ´Ð¸Ð¾Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ ÐºÐ¾Ð½ÑÐµÐ½ÑÐ° Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÐµÐºÑÑÐ¾Ð² Ð²Ð¸Ð´ÐµÐ¾Ð¸Ð³Ñ. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¸Ðµ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¹ Ð³Ð»Ð¾Ð±Ð°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸ ÑÐµÐ³Ð¸Ð¾Ð½Ð°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð² ÐºÐ¾Ð½ÑÐµÐºÑÑÐµ ÑÐ¾ÑÐ¸Ð¾ÐºÑÐ»ÑÑÑÑÐ½Ð¾Ð³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ. 2. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ ÑÐ·ÑÐºÐ¾Ð²Ð¾Ð¹ Ð»Ð¾ÐºÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÐºÐ°Ðº ÑÑÐµÐ´ÑÑÐ²Ð° Ð¿ÐµÑÐµÐ´Ð°ÑÐ¸ Ð¼ÐµÐ¶ÐºÑÐ»ÑÑÑÑÐ½ÑÑ ÑÐµÐ°Ð»Ð¸Ð¹ Ð½Ð° ÑÐ·ÑÐºÐµ Ð¿ÐµÑÐµÐ²Ð¾Ð´Ð°. 3. ÐÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¼ÐµÑÐ°Ð½Ð¸Ð·Ð¼Ð¾Ð² Ð¸ ÑÐ¿Ð¾ÑÐ¾Ð±Ð¾Ð² ÑÐ·ÑÐºÐ¾Ð²Ð¾Ð¹ Ð»Ð¾ÐºÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÐºÐ¾Ð½ÑÐµÐ½ÑÐ° Ð°ÑÐ´Ð¸Ð¾Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð´Ð¸ÑÐºÑÑÑÐ°. 4. Ð¥Ð°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð»ÐµÐºÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð°ÑÐ¿ÐµÐºÑÐ¾Ð² ÑÐ·ÑÐºÐ¾Ð²Ð¾Ð¹ Ð»Ð¾ÐºÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÐºÐ¾Ð¼Ð¿ÑÑÑÐµÑÐ½Ð¾-Ð¸Ð³ÑÐ¾Ð²Ð¾Ð³Ð¾ Ð´Ð¸ÑÐºÑÑÑÐ° ÐºÐ°Ðº Ð¿ÐµÑÐµÐ²Ð¾Ð´ÑÐµÑÐºÐ¾Ð¹ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ. 5. Ð£ÑÑÐ°Ð½Ð¾Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¹ Ð² ÑÑÑÑÐºÐ¾ÑÐ·ÑÑÐ½Ð¾Ð¹ Ð»Ð¾ÐºÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸Ð³Ñ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¸Ð³ÑÑ âTrials of Fireâ. 6. ÐÐ½Ð°Ð»Ð¸Ð· Ð´Ð¾ÑÑÑÐ¿Ð½ÑÑ Ð¿ÐµÑÐµÐ²Ð¾Ð´ÑÐ¸ÐºÑ Ð² Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð»Ð¾ÐºÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸Ð³ÑÑ Ð²ÑÐ¿Ð¾Ð¼Ð¾Ð³Ð°ÑÐµÐ»ÑÐ½ÑÑ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð¾Ð² Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ Ð²Ð¾Ð·Ð½Ð¸ÐºÐ°ÑÑÐ¸Ñ ÑÐ»Ð¾Ð¶Ð½Ð¾ÑÑÐµÐ¹. Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¿ÑÐ¸ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ð¸ Ñ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð¾Ð¼ ÑÐ¿ÐµÑÐ¸Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð¹ ÑÑÑÐ´Ð¸Ð¸ Levsha, ÐºÐ¾ÑÐ¾ÑÐ°Ñ Ð¾ÑÑÑÐµÑÑÐ²Ð»ÑÐ»Ð° Ð»Ð¾ÐºÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð¸Ð³ÑÑ Trials of Fire. ÐÑÐ»Ð° Ð¸Ð·ÑÑÐµÐ½Ð° Ð¾ÑÐ¸Ð³Ð¸Ð½Ð°Ð»ÑÐ½Ð°Ñ Ð´Ð¾ÐºÑÐ¼ÐµÐ½ÑÐ°ÑÐ¸Ñ Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÐµÑÐµÐ²Ð¾Ð´ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ°. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¿ÑÐµÐ¾Ð±Ð»Ð°Ð´Ð°ÑÑÐ¸Ðµ Ð¿ÐµÑÐµÐ²Ð¾Ð´ÑÐµÑÐºÐ¸Ðµ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð² Ð»Ð¾ÐºÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÑÑÑ ÑÐ¸Ð¿Ð¾Ð² Ð²Ð½ÑÑÑÐ¸Ð¸Ð³ÑÐ¾Ð²ÑÑ ÑÐµÐºÑÑÐ¾Ð²: Ð¸Ð½ÑÐµÑÑÐµÐ¹ÑÐ°, Ð¸Ð³ÑÐ¾Ð²ÑÑ Ð¼ÐµÑÐ°Ð½Ð¸Ðº Ð¸ ÑÑÐ´Ð¾Ð¶ÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÐµÐºÑÑÐ°. ÐÑÐ» ÑÐ´ÐµÐ»Ð°Ð½ Ð²ÑÐ²Ð¾Ð´ Ð¾ ÑÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾ÑÑÐ¸ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¹ Ð² ÑÑÑÑÐºÐ¾ÑÐ·ÑÑÐ½Ð¾Ð¹ Ð»Ð¾ÐºÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸Ð½ÑÐµÑÑÐµÐ¹ÑÐ° Ð¸ Ð¼ÐµÑÐ°Ð½Ð¸Ðº Ð¸ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐ¾ÑÐ½Ð¾Ð¹ Ð¿Ð¾Ð´Ð³Ð¾ÑÐ¾Ð²Ð»ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¿ÐµÑÐµÐ²Ð¾Ð´ÑÐ¸ÐºÐ¾Ð² Ð¿Ð¾ ÑÐ°ÑÑÐ¸ Ð»Ð¾ÐºÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÑÐ´Ð¾Ð¶ÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ ÑÐ¾ÑÑÐ°Ð²Ð»ÑÑÑÐµÐ¹ Ð²Ð¸Ð´ÐµÐ¾Ð¸Ð³ÑÑ.
description: The given work is devoted to studying the mechanisms and methods of language localization of audiovisual content, particularly videogames. The research set following goals: 1. Review of globalization and regionalization trends in the context of sociocultural development. 2. Studying language localization as a means of communicating intercultural realia in target language. 3. Detection of the mechanisms and methods of language localization of audiovisual content. 4. Characterizing the lexical aspects of videogames language localization as a translation issue. 5. Determining the predominant trends in Russian language videogames localization on the example of the videogame âTrials of Fireâ. 6. Analysis of reference materials available to translators during videogame localization process and detection of main difficulties. The work was fulfilled in collaboration with the staff of the Levsha Games LSP which worked on the localization of Trials of Fire videogame. The original documentation of the project was studied. The study resulted into analysis of predominant translation transformations and strategies in localization of three types of ingame text: interface, game mechanics and fiction. The conclusion was drawn that while the trends in Russian localization of videogame interface and mechanics are fully established, the translators working on videogame localization lack the training in fiction translation.