title: Ð¤Ð°Ð½Ð´ÑÐ°Ð¹Ð·Ð¸Ð½Ð³ Ð² Ð¿ÐµÑÐ¸Ð¾Ð´Ð¸ÑÐµÑÐºÐ¸Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ - Ð¸Ð·Ð´Ð°Ð½Ð¸ÑÑ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Fundraising in online periodicals
Creators: name: ÐÑÑÐ¾Ð²Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÐ°Ð½Ð´ÑÐ°Ð¹Ð·Ð¸Ð½Ð³
Ð½Ð¾Ð²ÑÐµ Ð¼ÐµÐ´Ð¸Ð°
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¸Ð·Ð´Ð°Ð½Ð¸Ðµ
Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ðµ ÑÑÐµÐ´ÑÑÐ²
Ð½ÐµÐºÐ¾Ð¼ÐµÑÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸
fundraising
new media
online publication
non-profit organizations

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ- Â«Ð¤Ð°Ð½Ð´ÑÐ°Ð¹Ð·Ð¸Ð½Ð³ Ð² Ð¿ÐµÑÐ¸Ð¾Ð´Ð¸ÑÐµÑÐºÐ¸Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¸Ð·Ð´Ð°Ð½Ð¸ÑÑÂ». Ð Ð°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ°Ð½Ð´ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° ÐºÐ°Ðº Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ ÑÐ¿Ð¾ÑÐ¾Ð±Ð° Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ ÑÑÐµÐ´ÑÑÐ², Ð° ÑÐ°ÐºÐ¶Ðµ ÐµÐ³Ð¾ ÑÐ¿ÐµÑÐ¸ÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð² ÑÐ°Ð¼ÐºÐ°Ñ Ð²ÑÐ´ÐµÐ»ÐµÐ½Ð½Ð¾Ð¹ Ð³ÑÑÐ¿Ð¿Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¸Ð·Ð´Ð°Ð½Ð¸Ð¹ Ñ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ Ð¾ÑÐ¸ÐµÐ½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾ÑÑÑÑ. Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÑÐ°Ð»Ð¸ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÑÐ°Ð¼Ð¾Ðº Ð·Ð°ÑÐ²Ð»ÐµÐ½Ð½Ð¾Ð¹ Ð³ÑÑÐ¿Ð¿Ñ Ð¸Ð·Ð´Ð°Ð½Ð¸Ð¹ Ð¸ Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ°Ð½Ð´ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð² ÐµÑ ÑÐ°Ð¼ÐºÐ°Ñ. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1.ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÑÑÐ½Ð¾ÑÑÑ ÑÐ°Ð½Ð´ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð°; 2.ÐÐ¿Ð¸ÑÐ°ÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÑÐ»Ð¾Ð²Ð¸Ñ ÐµÐ³Ð¾ ÑÑÑÐµÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð² ÑÑÐ¸Ð´Ð¸ÑÐµÑÐºÐ¾Ð¼ Ð¸ Ð¿ÑÐ°Ð²Ð¾Ð²Ð¾Ð¼ Ð¿Ð¾Ð»Ðµ; 3.ÐÑÐµÐ´ÑÑÐ°Ð²Ð¸ÑÑ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ð½ÑÐµ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÑÐ°Ð½Ð´ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð² Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÑÐµÐ´Ðµ. 4.ÐÐ¿Ð¸ÑÐ°ÑÑ ÐºÑÐ¸ÑÐµÑÐ¸Ð¸ Ð¾ÑÐ±Ð¾ÑÐ° Ð¸Ð·Ð´Ð°Ð½Ð¸Ð¹ Ð´Ð»Ñ Ð°Ð½Ð°Ð»Ð¸Ð·Ð°; 5.ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÑÐ¿ÐµÑÐ½Ð¾ÑÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð² Â«ÐÐÐ-ÐÐ½ÑÐ¾Â», Â«ÐÑÑÐ¸Ð·Ð¼ âÑÑÐ¾Â» Ð¸ Â«ÐÐ½ÑÐ¾Ð½ ÑÑÑ ÑÑÐ´Ð¾Ð¼Â» Ñ ÑÐ°Ð½Ð´ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ Ð¸ ÑÐµÐ´Ð°ÐºÑÐ¾ÑÑÐºÐ¾Ð¹ ÑÐ¾ÑÐµÐº Ð·ÑÐµÐ½Ð¸Ñ. ÐÐµÑÐ¾Ð´Ð¸ÐºÐ° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð²ÐºÐ»ÑÑÐ°Ð»Ð° ÐºÐ°Ðº Ð¾Ð±ÑÐµÐ½Ð°ÑÑÐ½ÑÐµ (Ð°Ð½Ð°Ð»Ð¸Ð· Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ, Ð¸ÑÑÐ¾ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð¼ÐµÑÐ¾Ð´, Ð¾Ð± Ð¾Ð±ÑÐµÐ½Ð¸Ðµ ÑÐ²ÐµÐ´ÐµÐ½Ð¸Ð¹, ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ðµ, ÑÐ¸Ð½ÑÐµÐ·, Ð´ÐµÐ´ÑÐºÑÐ¸Ñ, Ð°Ð½Ð°Ð»Ð¾Ð³Ð¸Ñ, ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ), ÑÐ°Ðº Ð¸ ÑÐ°ÑÑÐ½ÑÐµ (Ð² ÑÐ°ÑÑÐ½Ð¾ÑÑÐ¸, ÑÑÐ°ÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð¼ÐµÑÐ¾Ð´ Ð¸ Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð½ÐµÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¹ Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð² Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ ÐºÐ¾Ð»Ð¸ÑÐµÑÑÐ²ÐµÐ½Ð½ÑÑ Ð¸ ÐºÐ°ÑÐµÑÑÐ²ÐµÐ½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð´Ð¾Ð²).
description: The topic of the final qualifying work is "Fundraising in online periodicals". The paper is devoted to the study of fundraising as a promising method of raising funds, as well as its specific implementation within the framework of a dedicated group of online publications with a social orientation. The purpose of the work was to determine the scope of the declared group of publications and to evaluate the effectiveness of fundraising within it. Tasks that were solved during the study: 1. Analyze the essence of fundraising; 2. Describe the main conditions of its existence in the legal and legal field; 3. To present promising areas of fundraising in the online environment. 4. Describe the criteria for selecting publications for analysis; 5. Analyze the success of the projects "OVD-Info", "Autism is" and "Anton is here next" from the fundraising and editorial points of view. The research methodology included both general scientific (literature analysis, historical method, about communication of information, comparison, synthesis, deduction, analogy, classification), and private (in particular, the statistical method and evaluation of the effectiveness of non-profit organizations and projects using quantitative and qualitative methods).