title: ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐ¾Ð² Ð² ÐÐÐ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Research on the development and effectiveness of marketplaces in the PRC
Creators: name: Ð¦Ð¸Ð½Ñ Ð§Ð¶Ð°Ð¾ÐºÑÐ½Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÑ
ÐÐ¸ÑÐ°Ð¹
ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð°Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ñ
Ð¼Ð¸ÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ½Ð¾Ðº
ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ
marketplaces
China
e-commerce
global market
development

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐ¾Ð² Ð² ÐÐÐ Â». Ð¦ÐµÐ»Ñ Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ â Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸ Ð² ÐÐ¸ÑÐ°Ðµ Ð² Ð¿ÐµÑÐ¸Ð¾Ð´Ñ ÑÐ¾ÑÑÐ° Ð¸ ÐºÑÐ¸Ð·Ð¸ÑÐ° Ð´Ð»Ñ Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ°. ÐÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: Ð¿ÑÐ¸Ð¼ÐµÐ½ÑÐ»Ð¸ÑÑ Ð¾Ð±ÑÐµÐ½Ð°ÑÑÐ½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÐºÐ¾Ð½ÑÐµÐ½ÑÐ½ÑÐ¹ Ð¸ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÐ°ÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÑÐµÐ½Ð¾Ð¼ÐµÐ½Ñ Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐ°. 2. ÐÐ·ÑÑÐ¸ÑÑ Ð·Ð½Ð°ÑÐµÐ½Ð¸Ðµ Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐ¾Ð² Ð² ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐµ. 3. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÐºÑÐ¸ÑÐµÑÐ¸Ð¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐ¾Ð². 4. ÐÐ·ÑÑÐ¸ÑÑ Ð¿ÑÐ¾ÑÐµÑÑ Ð¿Ð¾ÑÐ²Ð»ÐµÐ½Ð¸Ñ Ð¸ ÑÐ¾ÑÑÐ° Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐ¾Ð² Ð² ÐÐÐ . 5. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÑÑ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ðµ Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐ¾Ð² Ð² ÑÐ°Ð¼ÐºÐ°Ñ ÐºÑÐ¸Ð·Ð¸ÑÐ°, Ð²ÑÐ·Ð²Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¿Ð°Ð½Ð´ÐµÐ¼Ð¸ÐµÐ¹. Ð ÑÐ¾Ð´Ðµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¾ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¾ ÑÑÑÐ½Ð¾ÑÑÑ Ð¿Ð¾Ð½ÑÑÐ¸Ñ Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐ°, Ð¸ÑÑÐ¾ÑÐ¸Ñ ÐµÐ³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð² Ð¼Ð¸ÑÐµ, Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÐºÑÑÐ¿Ð½ÐµÐ¹ÑÐ¸Ðµ Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÑ Ð² Ð¼Ð¸ÑÐµ, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ ÐºÑÐ¸ÑÐµÑÐ¸Ð¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐ¾Ð² Ð¿Ð¾ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ð¼ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸ÑÐ¼: Ð´Ð»Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸, Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð°Ð²ÑÐ°, Ð´Ð»Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»Ñ, Ð´Ð»Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ¸ Ð² ÑÐµÐ»Ð¾Ð¼. Ð¢Ð°Ðº Ð¶Ðµ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐ¾Ð². Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐ¾Ð² Ð² ÐÐÐ , Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÐºÑÑÐ¿Ð½ÐµÐ¹ÑÐ¸Ðµ Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÐ¾ÑÐ³Ð¾Ð²ÑÐµ Ð¿Ð»Ð¾ÑÐ°Ð´ÐºÐ¸ Ð² ÐÐÐ  Ð¸ Ð¸Ñ Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ Ð½Ð° Ð¼Ð¸Ñ. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¾ Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ Ð¸ Ð¿Ð¾ÑÐ»ÐµÐ´ÑÑÐ²Ð¸Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÐºÑÐ¸Ð·Ð¸ÑÐ° Ð¸ Ð¿Ð°Ð½Ð´ÐµÐ¼Ð¸Ð¸ Ð½Ð° Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÑ Ð² ÐÐÐ . Ð¢Ð°ÐºÐ¸Ð¼ Ð¾Ð±ÑÐ°Ð·Ð¾Ð¼, Ð¼Ð¾Ð¶Ð½Ð¾ ÑÐ´ÐµÐ»Ð°ÑÑ ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²ÑÑÑÐ¸Ð¹ Ð²ÑÐ²Ð¾Ð´: ÑÑÐ½Ð¾Ðº ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸ Ð² ÐÐ¸ÑÐ°Ðµ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð¼ÑÐ¼ Ð¾Ð±ÑÐ¸ÑÐ½ÑÐ¼ Ð² Ð¼Ð¸ÑÐµ Ð¸ Ð´Ð°Ð»ÐµÐºÐ¾ ÑÑÐµÐ» Ð²Ð¿ÐµÑÐµÐ´ Ð² ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ð¸ Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ°Ð¼Ð¸ Ð¸ Ð¾Ð¶Ð¸Ð´Ð°ÐµÑÑÑ ÑÑÐ¾ Ð² ÐÐ¸ÑÐ°Ðµ Ð² 2022 Ð³Ð¾Ð´Ñ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ Ð²ÑÑÐ°ÑÑÐµÑ Ð½Ð° 11,0%, Ð° ÐµÐµ Ð´Ð¾Ð»Ñ Ð² Ð¾Ð±ÑÐµÐ¼ Ð¾Ð±ÑÐµÐ¼Ðµ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÐµÑ 55,6%. ÐÐ±ÑÐµÐ¼ Ð¿ÑÐ¾Ð´Ð°Ð¶ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸ Ð¿ÑÐµÐ²ÑÑÐ¸Ñ Ð¿Ð¾ÑÐ¾Ð³ Ð² 3 ÑÑÐ¸Ð»Ð»Ð¸Ð¾Ð½Ð° Ð´Ð¾Ð»Ð»Ð°ÑÐ¾Ð², ÑÑÐ¾ Ð² ÑÐ²Ð¾Ñ Ð¾ÑÐµÑÐµÐ´Ñ Ð½ÐµÑÐµÑ Ð³Ð»Ð¾Ð±Ð°Ð»ÑÐ½ÑÐµ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐ¸ Ð´Ð»Ñ Ð±Ð¸Ð·Ð½ÐµÑÐ°. ÐÐ¾ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ ÑÑÐ¸ÑÑÐ²Ð°ÑÑ Ð²ÑÐµ Ð½ÑÐ°Ð½ÑÑ Ð¿ÑÐ¸ Ð²ÑÑÐ¾Ð´Ðµ Ð½Ð° Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÑÐ½Ð¾Ðº ÐÐÐ .
description: The purpose of this study is to analyze the development of e-commerce in China during periods of growth and crisis for this market. Research methods: general scientific research methods were used: content and comparative analysis. Tasks that were solved in the course of the study: 1. Define the marketplace phenomenon. 2. To study the importance of marketplaces in the economy. 3. Analyze the criteria for the effectiveness of marketplaces. 4. To study the process of emergence and growth of marketplaces in the PRC. 5. Consider the state of marketplaces in the context of the crisis caused by the pandemic. In the course of the study, the essence of the concept of a marketplace, the history of its development in the world was considered, the largest marketplaces in the world were analyzed, criteria for the effectiveness of marketplaces were determined in the following areas: for the organization, for the seller, for the consumer, for the economy as a whole. The main methods of promoting marketplaces are also considered. The paper presents the development of marketplaces in the PRC, analyzes the largest online trading platforms in the PRC and their impact on the world. The impact and consequences of the economic crisis and pandemic on marketplaces in the PRC are considered. Thus, we can draw a corresponding conclusion: the e-commerce market in China is the largest in the world and has gone far ahead in comparison with competitors, and it is expected that in China in 2022 e-commerce will grow by 11.0%, and its share in the total retail trade will reach 55.6%. E-commerce sales will exceed the $ 3 trillion threshold, which in turn brings global business opportunities. But it is necessary to take into account all the nuances when entering the online market of the PRC.