title: ÐÐ°ÑÑÑÐ¾Ð¹ÐºÐ° ÑÐ°ÑÐ³ÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ Â«ÐÐÐ¾Ð½ÑÐ°ÐºÑÐµÂ» Ð´Ð»Ñ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð¼Ð°Ð³Ð¸ÑÑÑÐ°ÑÑÑÑ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Setting up a Â«VkontakteÂ» targeted ads campaign for a masters degree program
Creators: name: ÐÐ»Ð¸Ð·Ð°ÑÐ¾Ð², ÐÐ½ÑÐ¾Ð½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½ÑÑ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼
Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¼Ð°Ð³Ð¸ÑÑÑÐ°ÑÑÑÐ°
ÑÐ°ÑÐ³ÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
Ð½Ð°ÑÑÑÐ¾Ð¹ÐºÐ° ÑÐ°ÑÐ³ÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ
competitive analysis
promotion of educational programs
online masters program
targeted advertising
setting up targeted advertising

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description: The aim of the graduate qualification work is to set up targeted advertising on Â«VKontakteÂ» for the online Masters program of Peter the Great St. Petersburg Polytechnic University. The work has been carried out on the materials at the Higher School of Industrial Management of the Institute of Industrial Management, Economics and Trade at Peter the Great St. Petersburg Polytechnic University, where the main part of the factual material necessary for launching targeted advertising was collected. Research methods used: analysis method, comparison method, scientific generalization method. The main results of the graduate qualification work: 1. A sales funnel was created for potential applicants. 2. The target audience, most interested in the online Masters program, was identified. 3. Quality advertising materials were created to precisely engage the target audience. 4. Targeted advertising was set up. 5. The main indicators were forecasted. 6. The formulated targeted campaign was launched. 7. The results of the advertising campaign were analyzed. The relevance of the work: it is driven by trends in the rapid development of the online education market, including the entry of higher education institutions into this market. Sources of information: domestic and foreign scientific and research literature, official internet resources, and analytical agencies. Conclusions. As a result, measures were developed to promote the online Masters program and recommendations were provided to improve the efficiency of the Ñpromotion indicators.