title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾-ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ñ Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Improvement of trade and technological processes of a trade enterprise
Creators: name: Ð¡Ð°ÑÑÐ¾Ð½Ð¾Ð²Ð°, ÐÐ¸ÐºÑÐ¾ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÑÐ¾ÑÐ³Ð¾Ð²ÑÐ¹ Ð¿ÑÐ¾ÑÐµÑÑ
ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð¿ÑÐ¾ÑÐµÑÑ
ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
trade process
technological process
trade enterprise
improvement of activity of the enterprise trade
competitiveness

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description: The relevance of the theme âImprovement of trade and technological processes of a trading enterpriseâ is due to the fact that at present a retail enterprise cannot be competitive in conditions of constantly decreasing incomes of the population without taking measures to improve its activities. These could be improvements in the trading process, redevelopment of the sales area, more careful compliance with the rules of rational merchandising, and so on.
The first chapter reviewed the theoretical features of the trading process. The features of the management of trade and technological processes are identified and the indicators and methods for evaluating the effectiveness of managing the trade and technological process at a trade enterprise are considered.
In the second chapter:
1. The features of the financial and economic activities of Scarlett LLC were considered.
2. The coefficients of the installation and exposition areas were calculated, which made it possible to draw a conclusion about the rational use of commercial equipment.
3. In the course of reviewing the technological and sales process, it was determined that the processes performed in the store and operations correspond to the demand and specialization of the store.
1. Assessment of the leading suppliers by an expert method allowed to conclude that the store does not need to change the supplier, calculations were made of the uniformity of delivery, the rhythm of delivery, characterizing the specifics of the enterprise.
2. It was found that Scarlett LLC uses several types of calculations, and customer service in the analysis by an expert method is rated as good when solving a number of existing problems.
In the third chapter, the main problems identified in Scarlett LLC were identified and one of them was chosen, the solution of which is most beneficial for the store. The most optimal solution for increasing the turnover was the organization of âin-store promotionâ using POS-materials in the sales area. A detailed description of the project was given, including a theoretical explanation of the POSM concept, their advantages for the store, a description of the POS materials offered for implementation specifically in Scarlett with their approximate cost. In addition, the third chapter presents specially designed examples of how POSMs might look in a store. In the same chapter, an assessment of the profitability of the project was carried out on the following main indicators designed to evaluate investment projects: NPV, DPP, PI and IRR. Calculations showed that the project is profitable, it will pay off in less than two years and the management can accept it for implementation.