title: Ð Ð¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ð¹ Ð¸ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ Ð¾Ð¿ÑÑ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Russian and international experience in the development of the hotel business
Creators: name: Ð¢ÐµÐ¼ÐºÐ¸Ð½, ÐÐ°ÐºÑÐ¸Ð¼
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ
Ð¾Ð¿ÑÑ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ
ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ
ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸
Ð¼Ð¾Ð´ÐµÐ»Ñ
hotel business
development experience
improvement
trends
mode

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description: The object of the research is the Russian and international market of hotel business. 
The purpose of the final qualifying work is to identify the main problems of the hotel industry and how to implement solutions on the example of specific companies. 
Based on the analysis of the hotel services market and the SWOT analysis, the strengths and weaknesses of this industry were identified, and ways to improve them were considered.
The result of the work is the recommendations offered to companies on the introduction of social media as a tool to increase sales, as well as the introduction of a functional management model in the companies of the hotel industry. The results of the study showed that a number of problems that require fast and high-quality solutions remain in the hotel business environment to this day. The hospitality market is growing rapidly, improving its economic performance. Many states are involved in the development of this industry, and investors are ready to invest in more hotels all over the world.
The recommendations developed by the author on the introduction of social media as a tool to increase sales, as well as the introduction of a functional management model in the companies of the hotel industry, are practical and can be used by various companies that operate in the hospitality industry.