Desarrollo del mercado de productos de la agricultura ecologica en Europa: un analisis de sus condiciones y del papel de las iniciativas comerciales
Creators: name: Schmid, Otto
name: Fontguyon, Guy De
name: Sans, Pierre
name: Schmid, Otto
name: Fontguyon, Guy De
name: Sans, Pierre
Publisher: name: Unknown
Year: 2007
Subjects: subject: Agricultural and Food Policy
subject: Marketing
subject: FOS: Economics and business
subject: agricultura ecologica
subject: Europa
subject: mercados
subject: iniciativas comerciales
subject: organic agriculture
subject: Europe
subject: market
subject: organic marketing initiatives

description: Esta contribucion presenta los principales resultados de un programa de investigacion europeo titulado Iniciativas COmerciales en agriculture ecologica y desarrollo rural. En una primera parte se presenta el comportamiento de los consumidores, sus valores y expectatovas, asi como los motivos y frenos para la compre de productos ecologicos. A continuacion, los autores proponen una breve sintesis del analisis del mercado de productos ecologicos eb 18 paises europeos, realizado por una serie de expertos en el marco de una encuesta Delphi. La tercera parte pone de relieve el papel de las inciciativas comerciales en agricultura ecologica (Organiz Market Initiatives, OMI) en el desarrollo del sector y los factores claves para su exito, este ultimo definido como el cumplimiento eficaz y eficiente de los objectivos definidos por las propias OMI. Mediante el estudio de la historia de 67 OMI, los autores muestran que los factores internos (papel de la persona-clave, gestion, motivacion, capacidades...) son mas importantes que los factores externos a la hora de predecir el exito de una OMI. A pesar de la heterogeneidad de los mercados de productos ecologicos y de la dicersidad de las preocupaciones de los consumidores segun los paises, el analisis permite formular recomendaciones a las entidades publicas para promover la agricultura ecologica...The contribution presents some of the main results of a European Research Project, funded by the European Commission, titles Organic Marketing Initiatives-OMIs- and Rural Development. In a first part consumer behaviour, as well as attitudes, expectations, motives and buying barriers concerning organic food are explored. Then, the authors give a brief overview and analysis of the organic market development of 18 European countries, based on a Delphi Expert Survey. Finally, the third part highlights the role of OMI's (Organic Market Initiatives) in the organic market development and the reason for their success, defined as the effective and efficient implementation of goals and objectives set out by the initiatives themselves. By examining the history of 67 OMIs, the authors show that internal factors (role of key persons, management, motivation, competence, etc.) are clearly more important than external factors (such as market development or special regional conditions) when predicting the success of an OMI. Despite the heterogeneity of organic market development and consumer concerns over the countries, the analysis concluded with the formulation of policy recommendations in order to promote organic agriculture.