title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿Ð¾ Ð²ÑÑ Ð¾Ð´Ñ Ð½Ð° ÑÑÐ½Ð¾Ðº ÐÐÐ­ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÑÐ½Ð¸ ÐÑÐ°Ñ ÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of the digital marketing strategy for entering the UAE market through the example of OOO Arny Praht
Creators: name: ÐÐ°ÐºÑÐ¸Ð¼Ð¾Ð²Ð°, ÐÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐ¸ÑÑÐ¾Ð²Ð°Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸
ÐÐÐ­
ÑÑÐ½Ð¾Ðº ÐÐÐ­
ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð°Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ñ
ÐÑÐ½Ð¸ ÐÑÐ°Ñ Ñ
ÑÑÐ½Ð¾Ðº Ð°ÐºÑÐµÑÑÑÐ°ÑÐ¾Ð²
digital marketing strategy
development of digital marketing strategy
UAE
market of UAE
e-commerce
Arny Praht
market of accessories

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description: The given work is devoted to developing a digital marketing strategy for entering the UAE market using the example of Arny Praht LLC, as well as to determining an effective omnichannel communication strategy. The research set the following goals: â UAE market research, identification of consumer behavior, revision of the STP procedure and development of a map of typical persons and customer paths; â analysis of the effectiveness of the use of innovative digital marketing tools; â drawing up a detailed step-by-step action plan for the companys entry into the foreign market; â evaluation of the effectiveness of the proposed measures. The relevance of the topic is associated with increasing international competition â more and more companies are striving to enter international markets, which is why, in a highly competitive environment, the development of an effective digital marketing strategy becomes a necessity to attract and retain customers. The sources of information were data from domestic and foreign research literature, official Internet resources and analytical agencies. When collecting the data necessary to complete the work, the search engines Google, Yandex were used. In terms of information technology data processing, such typical operations as classification, sorting, and calculations were carried out, which was possible through the use of Excel and Canva programs.