title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ Ð³Ð¾ÑÑÐµÐ¿ÑÐ¸Ð¸Ð¼ÑÑÐ²Ð° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÐºÐ¾-Ð¾ÑÐµÐ»Ñ Â«ÐÐ»ÑÐ¸ÐºÐ°Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a project to increase the competitiveness of a hospitality industry enterprise (using the example of the eco-hotel Altika)
Creators: name: ÐÐ¸ÑÐ°Ð¹Ð»Ð¾Ð²Ð°, ÐÐ°ÑÐ¸Ð»Ð¸ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
ÑÐºÐ¾Ð»Ð¾Ð³Ð¸ÑÐ½Ð¾ÑÑÑ
ÑÑÐµÐ½Ð´Ñ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ°
ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ
competitiveness
hotel enterprise
marketing
financial performance of the company
environmental friendliness
trends in the hotel business
target audience

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description: The given work is devoted to the development of project measures to improve the competitiveness of the hospitality industry enterprise. During the research, the following tasks were solved: 1. Analysis of the concepts of competitiveness, determination of the economic indicators of this characteristic. 2. Consideration of modern trends in the hotel market and determination of the competitiveness potential of hotel enterprises in the Altai Territory. 3. Conducting an analysis of the current competitiveness of the Altika Hotel, including studying its strengths and weaknesses, analyzing the market environment, evaluating competitors, and identifying key success factors. 4. To study the needs and expectations of the target audience of the Altika Hotel to determine strategic directions for the development and improvement of services. 5. Development of a detailed action plan for improvement When collecting the data necessary to do the work were used search engines such as Google and Bing. Also, in the process of data collection, the study of statistical data and the analysis of various reports were used to get a complete picture of the research being conducted. The relevance of the topic is since the competitive environment in the hospitality industry is constantly changing, and enterprises must constantly update their strategies to retain and attract customers through different sales channels, be it hotel services, be it restaurant services. The following special software tools were used in data processing, such as programs for comparing data and identifying differences between them, tools for excluding false information and establishing reliable results, and systems for systematizing data and classifying them for further convenient analysis.