title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ð¼Ñ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð² ÑÑÐµÑÐµ ÑÐµÐ»ÐµÐ²ÐµÑÐ°Ð½Ð¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ "Ð¡ÐµÑÑÑÐ¾ÑÐµÑÐºÐ¾Ðµ ÐÐ°Ð±ÐµÐ»ÑÐ½Ð¾Ðµ Ð¢ÐµÐ»ÐµÐ²Ð¸Ð´ÐµÐ½Ð¸Ðµ")
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of activities for strategic planning in the area of television (on the example of "Sestroretsk Cable TV")
Creators: name: ÐÑÐ°Ð³Ð¸Ð½Ð°, ÐÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹
Ð¼ÐµÐ´Ð¸Ð°-Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½Ñ
Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ°ÐºÑÐ¾ÑÐ¾Ð² Ð²Ð½ÐµÑÐ½ÐµÐ¹ Ð¸ Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¹ ÑÑÐµÐ´Ñ
Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
strategic planning
development of strategic activities
media-management
analysis of the factors of the external and internal environment
evaluation of the effectiveness of the enterprise activity

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿ÑÐ°ÐºÑÐ¸ÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐµÐ»ÐµÐºÐ°Ð½Ð°Ð»Ð° Â«ÐÐ°Ð»Ð¸Ð² Ð¢ÐÂ» Ð² ÐÐÐ Â«Ð¡ÐµÑÑÑÐ¾ÑÐµÑÐºÐ¾Ðµ ÐÐ°Ð±ÐµÐ»ÑÐ½Ð¾Ðµ Ð¢ÐµÐ»ÐµÐ²Ð¸Ð´ÐµÐ½Ð¸ÐµÂ».
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description: The object of the research is the practice of strategic planning of the activity in the TV channel Â«Zaliv TVÂ» in LLC Â«Sestroretsk Cable TelevisionÂ».
The purpose of the final qualifying work is Â«the selection and development of promising strategic decisions aimed at strengthening the market position of the Â«Zaliv TVÂ» in the context of ensuring its strategic competitivenessÂ».
The paper presents a study of the financial and economic activities of LLC Â«Sestroretsk Cable TelevisionÂ». Identified trends in the development of financial results of the enterprise. Established the current level of financial stability. A strategic analysis of the activities was carried out, which allowed to identify threats and opportunities for development in a competitive environment.
In the practical section the development of strategic measures aimed at strengthening the market position of Â«Zaliv TVÂ» was carried out. The proposed concept of three new television programs, the content of which revealed a demand among the target audience of the channel. The economic evaluation of the effectiveness of the proposed measures is presented.
The result of the work is the preparation of effective strategic measures aimed at strengthening the competitiveness of the TV channel Â«Zaliv TVÂ», owned by LLC Â«Sestroretsk Cable TelevisionÂ».