title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¾Ð³Ð¾ ÐºÐ¾Ð½ÐºÑÑÑÐ° Ð¿Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Blue Ocean Strategy
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of the student competition about marketing strategy Blue Ocean Strategy
Creators: name: Ð¡Ð¸Ð¼ÑÑÐº, ÐÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð³Ð¾Ð»ÑÐ±Ð¾Ð³Ð¾ Ð¾ÐºÐµÐ°Ð½Ð°
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð½ÐºÑÑÑÐ°
ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»ÑÑÑÐ²Ð¾
blue ocean strategy
competition development
student entrepreneurship

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°: Â«Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¾Ð³Ð¾ ÐºÐ¾Ð½ÐºÑÑÑÐ° Ð¿Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Blue Ocean StrategyÂ». Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¾Ð³Ð¾ ÐºÐ¾Ð½ÐºÑÑÑÐ° Ð¿Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Blue Ocean Strategy. ÐÐ°Ð´Ð°ÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ: â Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¾ÑÐ½Ð¾Ð² Blue Ocean Strategy; â Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¦ÐµÐ½ÑÑÐ° Â«ÐÐ¾Ð»Ð¸ÑÐµÑ StraschegÂ» Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»ÑÑÑÐ²Ð° Ð² Ð¡ÐÐ±ÐÐ£; â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¾Ð³Ð¾ ÐºÐ¾Ð½ÐºÑÑÑÐ° Ð¿Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Blue Ocean Strategy. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð°ÑÑ Ð½Ð° Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°Ñ Ð Ð¾ÑÑÐ¸Ð¹ÑÐºÐ¾-ÐÐµÑÐ¼Ð°Ð½ÑÐºÐ¾Ð³Ð¾ ÑÐµÐ½ÑÑÐ° Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¹ Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»ÑÑÑÐ²Ð° Â«ÐÐ¾Ð»Ð¸ÑÐµÑ StraschegÂ». ÐÐµÑÐ¾Ð´Ñ: Ð¿ÑÐ¸Ð¼ÐµÐ½ÑÐ»Ð¸ÑÑ Ð¾Ð±ÑÐµÐ½Ð°ÑÑÐ½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÐºÐ¾Ð½ÑÐµÐ½ÑÐ½ÑÐ¹ Ð¸ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¼ÐµÑÐ¾Ð´ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¸Ð¹, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ¿ÐµÑÐ¸ÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð² ÑÐ°ÑÑÐ½Ð¾ÑÑÐ¸, ÑÐ±Ð¾Ñ Ð¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð°Ð½Ð½ÑÑ. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: â Ð¾Ð¿ÑÐ±Ð»Ð¸ÐºÐ¾Ð²Ð°Ð½Ð° ÑÑÐ°ÑÑÑ Â«ÐÐ½ÑÑÑÑÐ¼ÐµÐ½ÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÐÐ¾Ð»ÑÐ±Ð¾Ð³Ð¾ ÐÐºÐµÐ°Ð½Ð° Ð¿ÑÐ¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÑÐ°ÑÑÐ°Ð¿Ð¾Ð²Â»; â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð¾ ÑÐµÐ½Ð½Ð¾ÑÑÐ½Ð¾Ðµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ Ð¸ Ð¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÑÑÐ°, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÑÐµÐ½Ð°ÑÐ¸Ð¹ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð¾Ð±ÑÐ°ÑÐ½Ð¾Ð¹ ÑÐ²ÑÐ·Ð¸ Ð¿Ð¾ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½ÑÐ¼ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸ÑÐ¼; â Ð¿Ð¾Ð´Ð³Ð¾ÑÐ¾Ð²Ð»ÐµÐ½Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ñ Ð´Ð»Ñ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ ÐºÐ¾Ð½ÐºÑÑÑÐ° Ð¸ ÑÐµÑÐ½Ð¸ÐºÐ¾-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÑÐ°. ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÑÐµÑÑÑ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÑÑ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ ÐºÐ¾Ð½ÐºÑÑÑÐ° Ð² Ð¡ÐÐ±ÐÐ£ Ñ ÑÐµÐ»ÑÑ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»ÑÑÑÐ²Ð° Ð¸ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿ÐµÑÐµÐ½ÑÐ¸Ð¹ ÑÑÑÐ´ÐµÐ½ÑÐ¾Ð² Ð² ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð².
description: The title of the bachelor graduate qualification work: Â«Development of the student competition about marketing strategy Blue Ocean StrategyÂ». The aim of the graduate qualification work is to develop the student competition about marketing strategy Blue Ocean Strategy. Tasks of the graduate qualification work: â studying Blue Ocean Strategy theoretical basis; â analysis of the Polytech Strascheg Centerâs activities and student entrepreneurship development in SPbPU; â development of the student competition about marketing strategy Blue Ocean Strategy. The graduate qualification work was carried out on the basis of the Polytech Strascheg Center for Innovation and Entrepreneurship. Methods: general scientific research methods were used: content and comparative analysis, the method of analogies, as well as specific research methods, in particular, data collection and processing. The main results of the graduate qualification work: â publishing the article Â«Blue Ocean Strategy Tools in the startups developmentÂ»; â development value proposition, proposal and scenario of the competition based on the feedback from events that were held; â development of theoretical materials for technological platform and competition feasibility study. The practical significance of the work is determined by the possibility of holding the student competition about Blue Ocean Strategy in order to develop student entrepreneurship and improve studentâs skills of the innovative projectsâ development.