title: ÐÑÐ¾ÐµÐºÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¸ÐµÐ¼Ð½Ð¾Ð¹ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ñ ÑÑÐµÑÐ¾Ð¼ Ð´Ð¸ÑÑÐ°Ð½ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ ÑÐµÐ¶Ð¸Ð¼Ð° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿Ð¾Ð´Ð³Ð¾ÑÐ¾Ð²ÐºÐ¸ ÐÐ Â«ÐÐ½Ð½Ð¾Ð²Ð°ÑÐ¸ÐºÐ°Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The project of organizing the admission campaign taking into account the remote mode (on the example of the direction of training in Â«InnovatikaÂ»)
Creators: name: Ð¤ÐµÐ´Ð¸Ð½, ÐÐ¼Ð¸ÑÑÐ¸Ð¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð°Ð±Ð¸ÑÑÑÐ¸ÐµÐ½ÑÑ
Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ðµ Ð°Ð±Ð¸ÑÑÑÐ¸ÐµÐ½ÑÐ¾Ð²
ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ
ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
applicants
attracting applicants
target audience
higher education institution

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿ÑÐ¾ÐµÐºÑ Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ Ð°Ð±Ð¸ÑÑÑÐ¸ÐµÐ½ÑÐ¾Ð² Ð½Ð° Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¿Ð¾Ð´Ð³Ð¾ÑÐ¾Ð²ÐºÐ¸ Ð²ÑÑÑÐµÐ³Ð¾ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ñ Â«ÐÐ½Ð½Ð¾Ð²Ð°ÑÐ¸ÐºÐ°Â». ÐÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ñ Ð¼ÐµÑÐ¾Ð´Ð¸Ðº Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ Ð²ÑÐ¿ÑÑÐºÐ½Ð¸ÐºÐ¾Ð² Ð² Ð²ÑÑÑÐ¸Ðµ ÑÑÐµÐ±Ð½ÑÐµ Ð·Ð°Ð²ÐµÐ´ÐµÐ½Ð¸Ñ, ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¿Ð¾ÑÐ¾Ð±Ð¾Ð² Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¾Ð¿ÑÐ¾ÑÐ¾Ð² Ð¸ ÑÐ°ÑÑÐµÑÐ¾Ð² Ð¾Ð±Ð¾Ð±ÑÐµÐ½Ð½ÑÑ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð¾ ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¾Ðµ Ð·Ð°Ð´Ð°Ð½Ð¸Ðµ Ð½Ð° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ ÑÐ»ÑÑÑÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÐ¿Ð¾ÑÐ¾Ð±Ð° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¸ÐµÐ¼Ð½Ð¾Ð¹ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÑÑÑÐºÑÑÑÑ Ð¸ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ Ð¿Ð¾ÑÐ»ÐµÐ´Ð½Ð¸Ñ Ð¿ÑÐ¸ÐµÐ¼Ð½ÑÑ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð¡ÐÐÐÐ£ Ð¸ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Â«ÐÐ½Ð½Ð¾Ð²Ð°ÑÐ¸ÐºÐ°Â». ÐÑÑÐ²Ð»ÐµÐ½Ñ ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ðµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿Ð»Ð°Ð½-Ð³ÑÐ°ÑÐ¸Ðº ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ°, Ð±ÑÐ´Ð¶ÐµÑ Ð¿ÑÐ¾ÐµÐºÑÐ°, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¾ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð»Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð¾Ð¿ÑÑÐ° Ð¸ ÑÑÐ¿ÐµÑÐ½ÑÑ ÐºÐµÐ¹ÑÐ¾Ð² Ð´ÑÑÐ³Ð¸Ñ Ð²ÑÐ·Ð¾Ð², Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð² Ð¸ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ°. ÐÐ»Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð¼ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½ Ð»Ð¾Ð³Ð¸ÐºÐ¾-ÑÑÑÑÐºÑÑÑÐ½ÑÐ¹ Ð¿Ð¾Ð´ÑÐ¾Ð´, Ð´Ð¸Ð°Ð³ÑÐ°Ð¼Ð¼Ð° ÐÐ°Ð½ÑÐ° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Microsoft Project. Ð Ð¸ÑÐ¾Ð³Ðµ Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð¸ Ð¾Ð¿ÑÑÐ° ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ Ð²ÑÐ·Ð¾Ð² Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹, ÑÑÐ°Ð»ÐºÐ¸Ð²Ð°ÑÑÐ¸ÑÑÑ Ñ Ð¿Ð¾Ð´Ð¾Ð±Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð¾Ð¹, ÑÐ´Ð°Ð»Ð¾ÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð¿ÑÐ¾ÐµÐºÑ Ð¿Ð¾ Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ Ð°Ð±Ð¸ÑÑÑÐ¸ÐµÐ½ÑÐ¾Ð² Ð½Ð° Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¿Ð¾Ð´Ð³Ð¾ÑÐ¾Ð²ÐºÐ¸ ÐÐ Â«ÐÐ½Ð½Ð¾Ð²Ð°ÑÐ¸ÐºÐ°Â».
description: In this paper, a project has been developed to attract applicants to the direction of higher education training "Innovatika". The analysis of existing methods of attracting graduates to higher educational institutions, a comparative analysis of methods of attracting them based on surveys and calculations of generalized indicators, developed a technical task for the introduction of an improved method of organizing the admission campaign. The analysis of the organizational structure and features of the latest admission campaigns of SPBPU and the direction of Â«InnovatikaÂ» is carried out. The existing problems in the field of marketing promotion are revealed. The project implementation schedule and budget were developed, the project justification was carried out based on personal experience and successful cases of other universities, and the project development prospects and directions were evaluated. To manage the project, a logical-structural approach is used, the Gantt chart is developed using Microsoft Project. As a result, using modern methodologies and the experience of various universities and enterprises facing such a problem, it was possible to develop a project to attract applicants to the direction of training in Â«InnovatikaÂ».