title: Ð§Ð¸ÑÐ°ÑÐµÐ»ÑÑÐºÐ°Ñ ÐºÑÐ»ÑÑÑÑÐ° Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ð½ÐµÐ·Ð°Ð²Ð¸ÑÐ¸Ð¼ÑÑ ÐºÐ½Ð¸Ð¶Ð½ÑÑ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð¾Ð² (ÑÐµÐ´Ð°ÐºÑÐ¾ÑÑÐºÐ¸Ðµ Ð°ÑÐ¿ÐµÐºÑÑ)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Reading culture of the audience of independent bookshops (editorial aspects)
Creators: name: ÐÐ°ÑÑÐ¸Ð¼Ð¾Ð²Ð¸Ñ, ÐÐ»ÐµÐºÑÐ°Ð½Ð´ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÑÐ¸ÑÐ°ÑÐµÐ»ÐµÐ²ÐµÐ´ÐµÐ½Ð¸Ðµ
ÑÐ¸Ð¿Ð¾Ð»Ð¾Ð³Ð¸Ñ ÑÐ¸ÑÐ°ÑÐµÐ»ÐµÐ¹
Ð½ÐµÐ·Ð°Ð²Ð¸ÑÐ¸Ð¼ÑÐ¹ ÐºÐ½Ð¸Ð¶Ð½ÑÐ¹ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½
ÑÐµÐ´Ð°ÐºÑÐ¾ÑÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð·
ÑÐ¸ÑÐ°ÑÐµÐ»ÑÑÐºÐ°Ñ ÐºÑÐ»ÑÑÑÑÐ°
reading science
typology of readers
independent bookstore
editorial analysis
reading culture

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description: The subject of the graduate qualification work is Â«Reading culture of the audience of independent bookstores (editorial aspects)Â». The given work is devoted to studying the reading culture of the audience of independent bookstores comparing to the reading culture of the audience of large booksellers. The research set the following goals: 1. Consideration of the term âreaderâ and different approaches to the typology of readers. 2. Studying the term âreading cultureâ and consideration of different interpretation of it. 3. Studying the term âindependent bookstoreâ and defining what it includes. 4. Selection of the material for research. 5. Editorial analysis of the selected books. 6. Formulation of the peculiarities of the reading culture of the audience of independent bookstores comparing to the reading culture of the audience of large booksellers. For the research bookstore chains âBookvoedâ and âChitai-Gorodâ and also few independent bookstores from Moscow, Saint-Petersburg, Kazan and Novosibirsk were chosen. The editorial analysis of the bestsellers in those bookstores was done.As the result of the research, the audience of independent bookstores appeared to have its own reading culture. The main tendencies in choosing books were formulated. This audience prefers small publishers, non-fiction. Main themes are film studies, politics and culture.