title: ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ IT-ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð´Ð»Ñ ÑÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Using the IT-technology for the improvement of marketing activities
Creators: name: ÐÑÐ¾ÑÐ°ÑÐ¾Ð², ÐÐ½Ð´ÑÐµÐ¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
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lotsia party PDM
axapta
CRM
ERP

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description: Using the IT-technology for the improvement of marketing
activities
The relevance of the thesis is that the improvement of the activities
of individual departments and the entire enterprise as a whole through the
use of information technology is often a top priority, because it provides
competitive advantages.
The purpose of the thesis is to improve the activities of the
marketing department by introducing a new program into the workflow
department, which will meet the requirements of the tasks facing the
marketing department specialists.
Objectives: to study theoretical materials related to information
technology and marketing; to analyze the financial condition of the
company and the effective indicators of its commercial activity; develop
and evaluate measures to improve the performance of the marketing
department.
Scientific and practical significance: the ability to use the proposed
activities to increase customer loyalty to the company and for proper
production planning, in order to increase the company's profits and future
development.