title: ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² Ð² ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ðµ Ð² ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ ÑÑÐ»Ð¾Ð²Ð¸ÑÑ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¹ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Study of digital transformation of business processes in retail trade in modern conditions of development of the Russian economy
Creators: name: ÐÐ°Ð¼Ð°Ð·Ð¾Ð², ÐÑÐ·ÑÐ¼
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÑ
ÑÐ¸ÑÑÐ¾Ð²Ð°Ñ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ñ
ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ Ð´Ð²Ð¾Ð¹Ð½Ð¸Ðº
ÑÐ°Ð½ÐºÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ Ð´Ð°Ð²Ð»ÐµÐ½Ð¸Ðµ
retail trade
business processes
digital transformation
digital twin
sanctions pressure

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description: The purpose of the work is to study the digital transformation of business processes under conditions of sanction pressure by a retail trade enterprise and to create a methodology for carrying out digital transformation or modifying an existing one. The following tasks were solved: - Conducting an analysis of theoretical ideas about the essence of digital transformation; - Analysis of the Russian retail market and the impact of sanctions from unfriendly countries on it; - Analysis of the impact of sanctions on digital transformation and its classification; - Analysis of possible models of digital transformation of business processes of a trading enterprise and selection of the optimal model; - Research a specific trading enterprise, identify possible directions for digital transformation; - Modification of the selected digital transformation model to suit the current conditions of development of the Russian economy and the formation of a project for digital transformation of business processes of a retail enterprise. The relevance of the work is determined by the need for digital transformation by trading enterprises to increase competitiveness in the current conditions of sanctions pressure. The sources of information were data from Russian and foreign scientific research literature, official and news Internet resources, and analytical reviews of industry agencies. A project for creating a digital twin of the supply chain of a retail trade enterprise and a modified model of R.A. Sergeev are proposed to conduct digital transformation of business processes.