title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÐ°Ð¹ÑÐ° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð·Ð°Ð½Ð¸Ð¼Ð°ÑÑÐµÐ¹ÑÑ Ð¾Ð·ÐµÐ»ÐµÐ½ÐµÐ½Ð¸ÐµÐ¼ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development and promotion of the website of a company engaged in landscaping spaces
Creators: name: ÐÑÐ¾ÐºÐ¾Ð¿ÑÐµÐ²Ð°, ÐÐ»Ð¸Ð·Ð°Ð²ÐµÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð²ÐµÐ±-ÑÐ°Ð¹ÑÐ°
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð²ÐµÐ±-ÑÐ°Ð¹ÑÐ°
Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ
Wordpress
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÐ°Ð¹ÑÐ° Ð² Ð¯Ð½Ð´ÐµÐºÑ
website development
website promotion
evaluation of the effectiveness of implementation
website promotion in Yandex

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description: The purpose of the work: to improve the marketing activities of LLC "Fitostena" by developing a new website with a larger number of goods and services, as well as using modern digital marketing tools. Tasks of the work: 1) Analysis of the companys activities and identification of problems with the existing site. 2) Formation of requirements and restrictions for the future site. 3) Choosing a way to implement a new website, including an analysis of existing solutions on the market. 4) The choice of marketing tools to promote the future site. 5) Development of a new website and the use of tools to promote it. 6) Evaluation of the effectiveness of the implementation and promotion of a new website. Work is performed on the basis of LLC "Fitostena". Methods: data collection and analysis, requirements gathering, multicriteria analysis, development and promotion tools, methods for evaluating project effectiveness. The main results of the work: Within the framework of the thesis, an analysis of the key activity of LLC "Fitostena" and the existing company website was conducted as part of the graduation work, bottlenecks were identified, methods of website development were considered, and the optimal solution was chosen, promotion tools were identified, a new website was created, and methods for its promotion were applied. As a result, an assessment of the effectiveness of the completed project was carried out. The practical significance of the work is confirmed by the results of an efficiency assessment: the creation of a new website and the actions taken to promote it turned out to be beneficial for the company, as they reduced the bounce rate, increased traffic and increased profits. Conclusions. The tasks of the thesis have been solved, the goal has been achieved, the scope of the results has been determined.