title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐµÑÐ¸ Ð³Ð¾ÑÑÐ¸Ð½Ð¸Ñ (Ð¿Ð¾ Ð·Ð°ÐºÐ°Ð·Ñ ÑÐµÑÐ¸ Ð³Ð¾ÑÑÐ¸Ð½Ð¸Ñ Â«Ð¢Ð¾ÑÐºÐ° Ð½Ð° ÐºÐ°ÑÑÐµÂ»): ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of the activities to increase the efficiency of the hotel chain (by order of the hotel chain Â«Tochka na karteÂ»): business model improvement
Creators: name: ÐÐ°ÑÐ¸Ð»ÑÐµÐ², ÐÐ»Ð°Ð´Ð¸Ð¼Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÑÑÐ¸Ð·Ð¼ Ð¸ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ñ Ð³Ð¾ÑÑÐµÐ¿ÑÐ¸Ð¸Ð¼ÑÑÐ²Ð°
Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ
Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð°Ñ ÑÐµÑÑ
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ñ
tourism and hospitality industry
hotel business
hotel chain
business model

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description: The given work is devoted to the formation of a project portfolio aimed at improving the business model of a chain hotel company as part of the set of activities to increase the efficiency of its activities. In the process of research the following tasks were solved: 1. Review of theoretical and methodological aspects of business modeling, identification of the relationship between the business model and business strategy of the company. 2. Identification of optimal typical business strategies of hotel chain companies and assessment of their relationship with the key elements of the business model. 3. Comprehensive assessment of the efficiency and development potential of the hotel chain Â«Tochka na karteÂ» 4. Construction and analysis of current business model (Â«as-isÂ» format) of the hotel chain Â«Tochka na karteÂ» in accordance with the typical business model and analysis of the external environment. 5. Development of project portfolio aimed at improving the business model of the hotel chain Â«Tochka na karteÂ» and formation of its business model Â«to-beÂ». 6. Estimation of the level of necessary investments for the realization of the developed projects aimed at improving the business model of the hotel chain Â«Tochka na karteÂ» and evaluation of their efficiency. When collecting the data necessary to perform the work, the search engines Â«YandexÂ», Â«GoogleÂ» were used. The following programs were used in data processing: MS Word, MS Excel, ArchiMate, Figma. The work was carried out on the hotel chain Â«Tochka na karteÂ» (Â«Tochka na karteÂ» LLC, Â«Tochka na karte PriozerskÂ» LLC, Â«Tochka na karte VidlitsaÂ» LLC, Â«Tochka na karte Lodeynoye PoleÂ» LLC), managed by Â«Novoe Servisnoye ByuroÂ». In the course of the work the organizational and economic characteristics of hotel chain were considered, the potential of its development was estimated. Also the business model of the company in the format Â«as-isÂ» (according to A. Osterwalder and I. Pinier) was developed, its SWOT-analysis was carried out and its blocks requiring improvement were identified. The result of the work was the development of a project portfolio for the hotel chain Â«Tochka na karteÂ», aimed at improving individual elements of its business model (Â«Key partnersÂ», Â«Key resourcesÂ», Â«Value propositionÂ» and Â«Consumer segmentsÂ»), the combination and implementation of which will improve the efficiency of hotel operations.