title: ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐµÐ¹ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¸Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÐµÑÐ°ÑÐ½Ð¾Ð³Ð¾ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾-Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¸Ð·Ð´Ð°Ð½Ð¸Ñ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¸Ð»Ð»ÑÑÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÐµÐ³Ð¾ Ð² ÑÐµÑ Ð½Ð¸ÐºÐµ Ð°ÐºÐ²Ð°ÑÐµÐ»Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: A Study investigating ways of enhancing printed advertising and information publications through use of hand-drawn watercolour illustrations
Creators: name: ÐÐµÐ´Ð²ÐµÐ´ÐµÐ²Ð°, ÐÐ½Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2018
Subjects: ÐÑÑÐ¸ÑÐ»Ð¸ÑÐµÐ»ÑÐ½ÑÐµ Ð¼Ð°ÑÐ¸Ð½Ñ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½ÑÐµ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»ÑÐ½ÑÐµ
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Ð¿ÑÐ¸Ð½ÑÐ¸Ð¿Ñ Ð¸Ð»Ð»ÑÑÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð¸Ð»Ð»ÑÑÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾-Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð¸Ð·Ð´Ð°Ð½Ð¸Ð¹. Ð¦ÐµÐ»Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ â Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ Ð¿ÑÐ¸Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÐµÑÐ°ÑÐ½Ð¾Ð³Ð¾ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾-Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¸Ð·Ð´Ð°Ð½Ð¸Ñ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¸Ð»Ð»ÑÑÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÐµÐ³Ð¾ Ð² ÑÐµÑÐ½Ð¸ÐºÐµ Ð°ÐºÐ²Ð°ÑÐµÐ»Ð¸. Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¾, ÑÑÐ¾ ÑÑÑÐµÑÑÐ²ÑÑÑ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐ¸ ÑÐ°ÑÑÐ¸ÑÐµÐ½Ð¸Ñ Ð¾ÑÐ¾ÑÐ¼Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ ÑÑÐµÐ´ÑÑÐ² Ð¿ÑÐ¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾-Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð¸Ð·Ð´Ð°Ð½Ð¸Ð¹. ÐÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ Ð² Ð¸Ð»Ð»ÑÑÑÑÐ°ÑÐ¸ÑÑ Ð°ÐºÐ²Ð°ÑÐµÐ»Ð¸ Ð²Ð¼ÐµÑÑÐ¾ ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð¸Ð½ÑÐ¾Ð³ÑÐ°ÑÐ¸ÐºÐ¸ Ð¸ ÑÐ¾ÑÐ¾Ð³ÑÐ°ÑÐ¸Ð¸ Ð¿Ð¾Ð»Ð¾Ð¶Ð¸ÑÐµÐ»ÑÐ½Ð¾ Ð²Ð»Ð¸ÑÐµÑ Ð½Ð° Ð¾Ð±ÑÑÑ Ð¿ÑÐ¸Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾-Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¸Ð·Ð´Ð°Ð½Ð¸Ñ, Ð°Ð´ÑÐµÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð·ÑÐµÐ»Ð¾Ð¹ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð½Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸, ÑÑÑÐµÐ¼ÑÑÐµÐ¹ÑÑ Ðº Ð´ÑÑÐ¾Ð²Ð½Ð¾Ð¼Ñ ÑÐ¾ÑÑÑ. ÐÐºÐ²Ð°ÑÐµÐ»ÑÐ½ÑÐµ Ð¸Ð»Ð»ÑÑÑÑÐ°ÑÐ¸Ð¸ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´ÑÑÑÑÑ Ð´Ð»Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð² ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÑ Ð»Ð¸ÑÑÐºÐ°Ñ, Ð±ÑÐºÐ»ÐµÑÐ°Ñ Ð¸ ÐºÐ°ÑÐ°Ð»Ð¾Ð³Ð°Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð² ÑÑÐ²ÐµÐ½Ð¸ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ ÑÑÑÑÐ¸ÑÐ¼ Ð¸ Ð¿Ð°Ð»Ð¾Ð¼Ð½Ð¸ÑÐµÑÐºÐ¸Ñ ÑÐ»ÑÐ¶Ð±.
description: The subject of the study is illustration techniques used in printed advertising and information publications. This work evaluates and explores ways of expanding the range of illustration techniques used in printed advertising and information publications, to enhance their appeal and information content. The study identified a specific audience which responds better to traditional hand-painted artistic illustrations rather than contemporary graphic design and photography. It was found that people comprising this group generally tend to be older, better educated and more mature than an average younger consumer of advertising material. The conclusions suggest that for this particular audience traditional watercolour and pen-and-ink hand-drawn illustrations may become more effective in printed advertising and information publications. It is therefore recommended that hand-drawn watercolour and pen-and-ink illustrations are used more widely in advertising printed publications, booklets, catalogues and souvenir production.