title: PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð½Ð° ÑÑÐ½ÐºÐµ Ð²ÑÑÑÐ°Ð²Ð¾ÑÐ½ÑÑ ÑÑÐ»ÑÐ³ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¡ÐÐ ÐÐÐ£Ð Ð¦ÐÐ Â«ÐÐ°Ð½ÐµÐ¶Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: PR-promotion of the organization in the market of exhibition services (on the example of The Manege Central Exhibition Hall)
Creators: name: ÐÑÐ»Ð¾Ð²Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÑÐ½Ð¾Ðº Ð²ÑÑÑÐ°Ð²Ð¾ÑÐ½ÑÑ ÑÑÐ»ÑÐ³
Ð²ÑÑÑÐ°Ð²Ð¾ÑÐ½Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
Ð°ÑÑ-Ð¸Ð½ÑÑÐ¸ÑÑÑÐ¸Ð¸
pr-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
Ð²ÑÑÑÐ°Ð²Ð¾ÑÐ½ÑÐ¹ Ð·Ð°Ð»
pr-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ
ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÐµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ
Ð¦ÐÐ ÐÐ°Ð½ÐµÐ¶
exhibition services market
exhibition activities
art institutions
pr promotion
exhibition hall
pr tools
special events
the Manege Exhibition Hall

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑÑÑ PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð½Ð° ÑÑÐ½ÐºÐµ Ð²ÑÑÑÐ°Ð²Ð¾ÑÐ½ÑÑ ÑÑÐ»ÑÐ³. Ð ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸Ð·ÑÐµÑÑÑ Ð¿Ð¾Ð½ÑÑÐ¸Ðµ Â«Ð²ÑÑÑÐ°Ð²Ð¾ÑÐ½Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑÂ», Ð²ÑÑÑÐ°Ð²Ð¾ÑÐ½ÑÐ¹ Ð·Ð°Ð» ÐºÐ°Ðº Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ð¾ Ð´Ð»Ñ ÑÑÐ´Ð¾Ð¶ÐµÑÑÐ²ÐµÐ½Ð½ÑÑ Ð²ÑÑÑÐ°Ð²Ð¾Ðº, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¸ÑÑÐ»ÐµÐ´ÑÐµÑÑÑ PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð²ÑÑÑÐ°Ð²Ð¾ÑÐ½ÑÑ Ð·Ð°Ð»Ð¾Ð² Ð¸ Ð´ÑÑÐ³Ð¸Ñ Ð°ÑÑ-Ð¸Ð½ÑÑÐ¸ÑÑÑÐ¸Ð¹, ÑÐ´ÐµÐ»ÑÐµÑÑÑ Ð²Ð½Ð¸Ð¼Ð°Ð½Ð¸Ðµ ÑÐ°ÐºÐ¾Ð¼Ñ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ, ÐºÐ°Ðº ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÐµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ. Ð¢Ð°ÐºÐ¶Ðµ Ð¿ÑÐ¸Ð²ÐµÐ´ÐµÐ½Ñ Ð¿ÑÐ¸Ð¼ÐµÑÑ PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÐ´Ð¾Ð¶ÐµÑÑÐ²ÐµÐ½Ð½ÑÑ Ð¿Ð»Ð¾ÑÐ°Ð´Ð¾Ðº Ð¸Ð· Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÑ ÐºÐµÐ¹ÑÐ¾Ð². Ð ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð¾Ð±ÑÐµÐºÑÐ° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ» Ð²ÑÐ±ÑÐ°Ð½ Ð¡ÐÐ ÐÐÐ£Ð Ð¦ÐÐ Â«ÐÐ°Ð½ÐµÐ¶Â», Ð´Ð»Ñ ÐºÐ¾ÑÐ¾ÑÐ¾Ð³Ð¾ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸, Ð°Ð½Ð°Ð»Ð¸Ð· PR-Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸, Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð² Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¸Ð»ÑÐ½ÑÑ Ð¸ ÑÐ»Ð°Ð±ÑÑ ÑÑÐ¾ÑÐ¾Ð½ Ð²ÑÑÑÐ°Ð²Ð¾ÑÐ½Ð¾Ð³Ð¾ Ð·Ð°Ð»Ð°. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½ÑÑ Ð´Ð°Ð½Ð½ÑÑ Ð¸ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð´Ð¸ÑÐµÐºÑÐ¾ÑÐ° Ð¿Ð¾ PR-Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð±ÑÐ» ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿ÑÐ¾ÐµÐºÑ Ð»ÐµÐºÑÐ¾ÑÐ¸Ñ, ÐºÐ¾ÑÐ¾ÑÑÐ¹ Ð²ÐºÐ»ÑÑÐ°ÐµÑ Ð² ÑÐµÐ±Ñ Ð¿ÑÐµÐ´Ð»Ð°Ð³Ð°ÐµÐ¼ÑÐ¹ ÑÐ¸ÐºÐ» Ð»ÐµÐºÑÐ¸Ð¹, Ð³ÑÐ°ÑÐ¸Ðº Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹, ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÑ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ°, ÐºÐ°Ð»ÐµÐ½Ð´Ð°ÑÐ½ÑÐ¹ Ð¿Ð»Ð°Ð½, ÑÐµÐ½Ð¾Ð²ÑÑ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÑ Ð¸ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸.
description: This final bachelor thesis examines the PR promotion of an art-related organization in the market of exhibition services. The paper characterizes the concept of "exhibition activity", the exhibition hall as a space for art exhibitions, and also examines the PR promotion of exhibition halls and other art institutions, and pays attention to such a tool as special events. Examples of PR promotion of art institutions from foreign cases are also given. The object of the study is the Central Exhibition Hall "Manege", for which the analysis of the target audience, the analysis of PR activities, the analysis of competi-tors and the analysis of the strengths and weaknesses of the hall have been conducted. Based on the data received and the wishes of the PR director, was developed the project of the lecture hall. It includes the proposed series of lectures, the schedule of events, the characteristics of the target audience of the project, the pricing policy and performance indicators.