title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ¾Ð²Ð°ÑÐ¾Ð² Ð¾ÑÐ¾Ð±Ð¾Ð³Ð¾ ÑÐ¿ÑÐ¾ÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of a strategy for the promotion of special demand goods
Creators: name: ÐÐµÐ²ÑÑÐ¾Ð²Ð°, ÐÐ¾Ð»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐ¾Ð²Ð°Ñ Ð¾ÑÐ¾Ð±Ð¾Ð³Ð¾ ÑÐ¿ÑÐ¾ÑÐ°
influence-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¸Ð½ÑÐ»ÑÐµÐ½ÑÐµÑ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
product of special demand
influence-marketing
influencer
promotion

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description: The goal of the work is to develop a strategy for promoting special demand goods, taking into account the characteristics of consumer behavior and modern marketing technologies. The following tasks were solved: 1. the market for special demand goods and the main trends in the evolution of the market have been studied. 2. the main approaches to the promotion of special demand goods have been systematized. 3. the practices of using marketing communications tools in the market for special demand goods and the characteristics of consumer behavior are analyzed. 4. an analysis of the prospects for application was carried out and the stages of forming an influence marketing strategy for promoting goods of special demand were formed. 5. an algorithm for selecting an influencer for promotion has been identified. 6. a content plan for a campaign to promote the equestrian equipment brand has been formed. 7. an analysis of the effectiveness of the influencerâs work and the campaign to promote the brand of equestrian equipment was carried out. The relevance of the topic is due to the need for the presence of a market for goods of special demand and an understanding of how to correctly and effectively promote these goods. The sources of information were data from domestic and foreign scientific research literature, official Internet resources and analytical agencies. When collecting the data necessary to complete the work, the Yandex search engine was used. A promotion strategy using an influencer is proposed.