title: Ð ÐµÐ±ÑÐµÐ½Ð´Ð¸Ð½Ð³ ÐºÐ°Ðº ÑÐ»ÐµÐ¼ÐµÐ½Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐ¤ Â«Ð¡Ð¸Ð±Ð¸ÑÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Rebranding as an element of the companys competitive strategy (on the example of the CF Â«SiberiaÂ»)
Creators: name: ÐÐ³Ð¾ÑÐ¾Ð²Ð°, ÐÐ°Ð»ÐµÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐµÐ±ÑÐµÐ½Ð´Ð¸Ð½Ð³
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ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸
ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð·
rebranding
brand
confectionery industry
competitive strategies
strategic analysis

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description: The given work is devoted to developing a set of measures for rebranding in the CF Â«SiberiaÂ». The following tasks were solved: - the theoretical foundations of competitive strategies and rebranding have been studied; - the analysis of the external and internal environment of the confectionery factory "Siberia", the current position of the brand, identified the main problems; - a set of measures for the rebranding of the confectionery factory Â«SiberiaÂ» has been developed; - the economic efficiency of the proposed measures is evaluated. The relevance of the topic is due to the need for companies to build a strong brand and update it in accordance with modern trends in order to remain in demand in the market and develop successfully. The sources of information were data from domestic and foreign research literature, official Internet resources and analytical agencies. The investment attractiveness of the project was assessed using the MS Office (Excel). Consumer surveys were conducted using the online tool Google Forms. The site model was created using the graphic online editor Figma. The creation of diagrams and drawings was carried out using the MS Office (PowerPoint).