title: ÐÐ¾Ð´ÐµÐ»Ð¸ Ð´Ð»Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð² Ð°Ð³ÐµÐ½ÑÑÑÐ²Ðµ Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÐ¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Models for Investigating Marketing Activities in a Real Estate Agency
Creators: name: ÐÐ¼Ð°Ð¹ÑÐ¸, Ð®ÑÐµÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð° Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÐ¸
Ð°Ð´Ð¿ÑÑÑ
ÑÐµÑÐ°ÑÑÐ¸Ðµ Ð¼Ð°ÑÑÐ¸ÑÑ Ð. Ð¡. ÐÐ¾ÑÐ¿ÐµÐ»Ð¾Ð²Ð°
Ð¼ÐµÑÐ¾Ð´Ð¸ÐºÐ° ÐÐÐ¢Ð¢ÐÐ Ð
marketing
real estate agencies
ADPFCF
decision matrices by G.S. Pospelov
PATTERN methodology

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description: The aim of this work is to develop models for studying marketing activities in a real estate agency. The subject of the research is the methods of organizing complex evaluations for modeling marketing tasks related to a real estate agency. The research involves analyzing the activities of a real estate agency and its marketing tasks; applying PATTERN methodology assessments to select the research task; analyzing research methods for the chosen task and selecting the appropriate method; analyzing modifications of G.S. Pospelovs decision matrix methods; developing a model for the relative assessment of a real estate agencys capabilities as an intermediary firm; developing a model of relationships among banks, the agency, agents, and clients; formulating the task and developing models aimed at meeting the needs of both the client and the company; selecting and applying an automated dialogue procedure for researching the developed models. The practical significance of this work lies in the application of an automated procedure for analyzing the decision matrix model. The importance of this work is in the potential practical application of the developed models in real-world conditions, which can significantly improve the efficiency of managing a real estate agencyâs activity.