title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸Ð½Ð¾ÑÑÑÐ°Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð² Ð Ð¾ÑÑÐ¸Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÑÐ½ÐºÐ° Ð¸Ð½ÑÐµÐ»Ð»ÐµÐºÑÑÐ°Ð»ÑÐ½ÑÑ ÑÐ¸ÑÑÐµÐ¼)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a strategy for promoting foreign products in Russia (on the example of the market for intelligent systems)
Creators: name: Ð¡Ð°Ð²ÐµÐ»ÑÐµÐ²Ð°, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¸Ð½ÑÐµÐ»Ð»ÐµÐºÑÑÐ°Ð»ÑÐ½ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ñ
ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ð¹ ÑÑÐ½Ð¾Ðº
Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ñ Ð½Ð¾Ð²ÑÑ ÑÐ¾Ð²Ð°ÑÐ¾Ð²
Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð²ÑÐµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¹
Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ²ÑÑÐ²Ð¸ÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸
intelligent systems
russian market
the foreign market
classification of new products
product strategies
investment efficiency
sensitivity analysis

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description: The object of study is the company "Smart Home". The aim of the graduate qualification work of bachelor is to develop a strategy for promoting foreign goods on the Russian market and evaluate the effectiveness of the investment project for its removal. The market of intelligent systems in the international market and the domestic market is investigated. The volumes of markets, growth rates, a comparative analysis of the main characteristics. The classification of new products was studied, so as the main components of the marketing strategy of a new product, product strategies were examined, as well as the experience of other companies in introducing a product into the market of another country. On the basis of the material studied, two strategies have been developed for introducing foreign goods into the Russian market on the basis of the Smart Home company. The analysis of investment projects for two strategies. The discount rates, the net present value of the projects were calculated, and a sensitivity analysis was conducted for changes in income from ongoing projects. Two projects were compared and the most effective one was identified.