title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¸ Ð²ÑÐ²Ð¾Ð´ Ð½Ð° ÑÑÐ½Ð¾Ðº Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÐµÑÐ²Ð¸ÑÐ° Ð¿Ð¾Ð´Ð´ÐµÑÐ¶ÐºÐ¸ ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¾Ð¹ Ð·Ð°Ð½ÑÑÐ¾ÑÑÐ¸ "Workograd"
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development and launch of online service for student employment support âWorkogradâ to the market
Creators: name: Ð Ð¾Ð¼Ð°Ð½ÐµÑ, ÐÐ»Ð°Ð´Ð¸ÑÐ»Ð°Ð²
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ°Ñ Ð·Ð°Ð½ÑÑÐ¾ÑÑÑ
Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÐµÐºÑÑÑÐ¸Ð½Ð³
Ð±ÑÐµÐ½Ð´-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
hr-Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³
ÑÑÐ°ÑÑÐ°Ð¿
ÑÑÐ°Ð¶Ð¸ÑÐ¾Ð²ÐºÐ¸
student employment
online recruiting
brand marketing
hr branding
startup
internships

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÐµÑÐ²Ð¸ÑÐ° ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¾Ð¹ Ð·Ð°Ð½ÑÑÐ¾ÑÑÐ¸, Ð¿Ð¾Ð·Ð²Ð¾Ð»ÑÑÑÐµÐ³Ð¾ Ð¿ÑÐ¸Ð²Ð»ÐµÐºÐ°ÑÑ Ð¸ Ð½Ð°Ð½Ð¸Ð¼Ð°ÑÑ Ð¼Ð¾Ð»Ð¾Ð´ÑÑ ÑÐ¿ÐµÑÐ¸Ð°Ð»Ð¸ÑÑÐ¾Ð², Ð° ÑÐ°ÐºÐ¶Ðµ Ð²ÑÐ±Ð¾ÑÑ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð´Ð»Ñ ÐµÐ³Ð¾ Ð²ÑÐ²Ð¾Ð´Ð° Ð½Ð° ÑÑÐ½Ð¾Ðº. Ð ÑÐ¾Ð´Ðµ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ ÑÐµÑÐ°Ð»Ð¸ÑÑ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1) ÐÐ½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ° Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÐµÐºÑÑÑÐ¸Ð½Ð³Ð° Ð¸ ÑÐµÐ³Ð¼ÐµÐ½ÑÐ° ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¾Ð¹ Ð·Ð°Ð½ÑÑÐ¾ÑÑÐ¸ Ð² ÑÐ°ÑÑÐ½Ð¾ÑÑÐ¸; 2) Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÐµÑÐ²Ð¸ÑÐ° ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¾Ð¹ Ð·Ð°Ð½ÑÑÐ¾ÑÑÐ¸ Â«WorkogradÂ»; 3) ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ Ð¾Ð¿ÐµÑÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¸ ÑÐ¸ÑÐºÐ¾Ð² Ð¿ÑÐ¾ÐµÐºÑÐ°; 4) Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿Ð»Ð°Ð½Ð° Ð¿ÑÐ¾ÐµÐºÑÐ°; 5) Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¿Ð»Ð°Ð½Ð° Ð¿ÑÐ¾ÐµÐºÑÐ°; 6) Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¾Ð±ÑÐµÐ³Ð¾ Ð¿Ð»Ð°Ð½Ð° ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ°; 7) Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° MVP. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð¼ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÐµÑÐ²Ð¸ÑÐ° Ð¿Ð¾Ð´Ð´ÐµÑÐ¶ÐºÐ¸ ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¾Ð¹ Ð·Ð°Ð½ÑÑÐ¾ÑÑÐ¸ Â«Workograd, Ð¾Ð±ÐµÑÐ¿ÐµÑÐ¸Ð²Ð°ÑÑÐµÐ³Ð¾ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ðµ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ðµ ÑÐ°Ð±Ð¾ÑÐ¾Ð´Ð°ÑÐµÐ»ÐµÐ¹ Ð¸ ÑÐ¾Ð¸ÑÐºÐ°ÑÐµÐ»ÐµÐ¹-ÑÑÑÐ´ÐµÐ½ÑÐ¾Ð², Ð¿Ð»Ð°Ð½ ÐµÐ³Ð¾ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸ Ð²ÑÐ²Ð¾Ð´Ð° Ð½Ð° ÑÑÐ½Ð¾Ðº. Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ ÑÐµÐ»ÐµÐ¹ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¸ Ð¼Ð°ÑÑÑÐ°Ð±Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½Ð¾Ð³Ð¾ Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÐµÑÐ²Ð¸ÑÐ°.
description: This work is devoted to the development of an online student employment service that allows you to attract and hire young specialists, as well as the choice of a marketing strategy for its introduction to the market. During the work, the following tasks were solved: 1) Analysis of the online recruiting market and the student employment segment in particular; 2) Development of the concept of the online student employment service âWorkogradâ; 3) Determination of the operational strategy and project risks; 4) Development of a marketing plan for the project; 5) Development of a financial plan for the project; 6) Development of a general plan for project implementation; 7) MVP development. The result of the work is the concept of the online student employment support service âWorkogradâ, which ensures effective interaction between employers and student applicants, a plan for its implementation and launch on the market. During the work, an analysis of the achievement of the projectâs goals was carried out and the prospects for further development and scaling of the developed online service were considered.