title: ÐÐ½ÑÐµÑÐ½ÐµÑ-ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ½Ð¸Ð¶Ð½Ð¾Ð¹ ÑÐµÑÐ¸Ð¸ Â«Limbus EpikaÂ» Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÑÐ²Ð° Â«ÐÐ¸Ð¼Ð±ÑÑ ÐÑÐµÑÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Internet communications as a tool for promoting publishing products (using the example of the Â«Limbus epikaÂ» book series by Â«Limbus PressÂ» publishing house)
Creators: name: ÐÐ°Ð»ÑÑÐ¸Ð½Ð°, ÐÐ»ÑÐ½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¿Ð¾ÑÐ°Ð´Ð¾ÑÐ½Ð°Ñ ÑÑÑÐ°Ð½Ð¸ÑÐ°
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
internet marketing
landing page
internet communications
publishing products

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿Ð¾ÑÐ°Ð´Ð¾ÑÐ½ÑÑ ÑÑÑÐ°Ð½Ð¸Ñ ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð¹ Ð¿Ð¾ÑÐ°Ð´Ð¾ÑÐ½Ð¾Ð¹ ÑÑÑÐ°Ð½Ð¸ÑÑ Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¸Ðµ ÑÐµÐ¾ÑÐ¸Ð¸ Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³, ÐµÐ³Ð¾ ÑÐµÐ»Ð¸, ÑÑÐ½ÐºÑÐ¸Ð¸ Ð¸ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ. 2. ÐÑÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¸Ð½ÑÐ¸Ð¿Ð¾Ð² ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð¹ Ð¿Ð¾ÑÐ°Ð´Ð¾ÑÐ½Ð¾Ð¹ ÑÑÑÐ°Ð½Ð¸ÑÑ. 3. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾ÑÐ¾Ð±ÑÐ°Ð½Ð½ÑÑ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÑÐ². 4. Ð¥Ð°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÑÐ²Ð° Â«ÐÐ¸Ð¼Ð±ÑÑ ÐÑÐµÑÑÂ» Ð¸ ÐºÐ½Ð¸Ð¶Ð½Ð¾Ð¹ ÑÐµÑÐ¸Ð¸ Â«Limbus EpikaÂ». 5. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð¹ Ð¿Ð¾ÑÐ°Ð´Ð¾ÑÐ½Ð¾Ð¹ ÑÑÑÐ°Ð½Ð¸ÑÑ. ÐÐ¾ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ°Ð¼ ÑÐ°Ð±Ð¾ÑÑ Ð½Ð°Ð¼Ð¸ Ð±ÑÐ»Ð¸ ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð¸ Ð¾ÑÐ¾ÑÐ¼Ð»ÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÐ°Ð´Ð¾ÑÐ½Ð¾Ð¹ ÑÑÑÐ°Ð½Ð¸ÑÑ Ð´Ð»Ñ ÐºÐ½Ð¸Ð¶Ð½Ð¾Ð¹ ÑÐµÑÐ¸Ð¸ Â«Limbus EpikaÂ», ÐºÐ¾ÑÐ¾ÑÑÐµ Ð² Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ¼ Ð±ÑÐ´ÑÑ ÑÐµÐ°Ð»Ð¸Ð·Ð¾Ð²Ð°Ð½Ñ Ð² ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐµ Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÑÐ²Ð° Â«ÐÐ¸Ð¼Ð±ÑÑ ÐÑÐµÑÑÂ».
description: This work is devoted to the study of the effectiveness of landing pages as a tool for promoting publishing products, developing recommendations for creating an effective landing page for promoting publishing products. Tasks that were solved during the research: 1. Consideration of the theoretical background of research in the field of Internet promotion, as well as Internet marketing, its goals, functions and main tools. 2. Highlighting the principles of creating an effective landing page. 3. Conducting a competitive analysis of the Internet promotion of selected Russian publishers. 4. Characteristics of the Limbus Press publishing house and the Â«Limbus EpikaÂ» book series. 5. Development of recommendations for creating an effective landing page. Based on the results of our work, we have compiled recommendations for the creation and design of a landing page for the Â«Limbus EpikaÂ» book series, which will be further implemented in the communication policy of the Â«Limbus PressÂ» publishing house.