title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð½Ð° ÑÑÐ½ÐºÐµ ÑÑÐ´Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Improving the strategy for increasing the competitiveness of the organization in the shipbuilding market
Creators: name: ÐÑÑÐµÐ²Ð°, Ð¢Ð°Ð¼Ð°ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÑÐ´Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ðµ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð³Ð¾ÑÑÐ´Ð°ÑÑÑÐ²Ð¾
ÑÑÐ½Ð¾Ðº ÑÑÐ´Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ñ
shipbuilding
competitiveness
competitive strategy
state
shipbuilding market

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description: The aim of the study is to improve the competitive strategy and increase the competitiveness of Marine Integrated Systems LLC in the shipbuilding market. Research subject: improving competitive strategy and increasing the competitiveness of a particular company in the shipbuilding industry. Research methods: â general scientific (theoretical): analysis of educational, methodological, scientific and statistical sources, synthesis, comparison and generalization of theoretical and analytical materials, system analysis, classification, analogy; â empirical (practical): methods of statistical and economic analysis, industry analysis, PESTEL analysis, SWOT analysis, SNW analysis, analysis of five forces according to M. Porter, analysis of competitive position using the McKinsey matrix, construction of the Ansoff matrix, etc. The main results of the study: â reveal the theoretical basis for developing a companyâs competitive strategy in the shipbuilding market; â assess the competitiveness of Marine Integrated Systems LLC in the shipbuilding market; â conduct an analysis of the implemented competitive strategy of Marine Integrated Systems LLC and identify its shortcomings; â develop recommendations for improving the competitive strategy and increasing the competitiveness of Marine Integrated Systems LLC; â evaluate the proposed recommendations from the standpoint of their economic efficiency. Application field: the findings can be used not only in the activities of Marine Integrated Systems LLC when competing in the market, but also in the practice of other shipbuilding enterprises to develop competitive strategies, as well as by government authorities when developing mechanisms to support companies in the shipbuilding industry, and forming government strategies and shipbuilding market development programs. Conclusions. The tasks of the thesis are solved, the goal is achieved, and the scope of application of the results is determined. The results obtained show signs of scientific novelty. The directions of further research are defined.