title: ÐÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Organization of commercial activity of a retail company
Creators: name: ÐÐ°ÑÐ»Ð¸Ð½, ÐÐ¸ÐºÐ¾Ð»Ð°Ð¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
ÑÐ±ÑÑÐ¾Ð²Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ±ÑÑÐ° ÑÐ¾Ð²Ð°ÑÐ¾Ð²
Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÑ Ð¿Ð¾ÐºÑÐ¿Ð°ÑÐµÐ»ÐµÐ¹
ÑÑÐ¸Ð¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð°
commercial activity
sales activity
improvement of sales of goods
customer loyalty
staff incentives

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description: The object of the study of the final qualifying work is Motors LLC, which carries out activities in the retail trade of passenger cars and light-duty trucks, as well as rental and leasing activities of passenger cars and light vehicles.The purpose of the work is to analyze the organization of commercial activity at a trading enterprise and develop measures to improve it.In the first chapter of the final qualifying work, the theoretical foundations of the commercial activity of a retail trading enterprise, methods for evaluating the effectiveness of sales activities are investigated, methods for improving the sales system of goods are analyzed.In the second chapter of the final qualifying work, the organizational and economic characteristics of the enterprise under study are given, the competitive and marketing analysis of the company Motors LLC is carried out, the dynamics of the main economic indicators of the enterprise under study is analyzed, and the analysis of the marketing activities of the enterprise is carried out. Shortcomings in the sales system of the company "Motors" LLC have been identified.In the third chapter, measures are proposed to improve the sales system of goods at the LLC Motors enterprise. The measures developed include the introduction of a loyalty program, measures to stimulate their own sales staff. The economic efficiency of the implementation of the proposed measures is evaluated.Â  The results of the study can be used in the company's activities when making a final decision on ways to improve the sales system.