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title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Analysis of the pet products market under sanctions pressure and prospects for import substitution through the example of Zolotaya Rybka chain of stores: development of an import substitution model in the animal food segment
Creators: name: ÐÐ¾Ð±ÐºÐ¾Ð², ÐÐ»ÐµÐºÑÐ°Ð½Ð´Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¸Ð¼Ð¿Ð¾ÑÑÐ¾Ð·Ð°Ð¼ÐµÑÐµÐ½Ð¸Ðµ
ÐºÐ¾ÑÐ¼Ð° Ð´Ð»Ñ Ð¶Ð¸Ð²Ð¾ÑÐ½ÑÑ
Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹
ÐºÐ¾ÑÐ¼Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð³Ð¾ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ð°
Ð¼Ð¾Ð´ÐµÐ»Ñ Ð¸Ð¼Ð¿Ð¾ÑÑÐ¾Ð·Ð°Ð¼ÐµÑÐµÐ½Ð¸Ñ
import substitution
pet food
analysis of consumer preferences
pet food produced in russia
import substitution model

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description: The purpose of this work is a theoretical and experimental study of the problem of import substitution, in the course of which it was successfully achieved, as a result of: 1. The state of the Russian market within the animal feed segment was analyzed. 2. Consumer preferences of the population in the field of animal feed of Russian and foreign production were identified. 3. The problems faced by feed manufacturers due to sanctions pressure were identified. 4. A new import substitution model âMIXâ was built. The relevance of the chosen topic is due to the current economic situation in the Russian Federation, the prospects for increasing domestic production potential in the animal feed segment, the high involvement of entrepreneurs and the significant involvement of the population in problems in the field of animal feed. The sources of information were data from domestic and foreign scientific research literature, official Internet resources and analytical agencies.