title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð²ÑÑ Ð¾Ð´Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a strategy for entering the international market
Creators: name: ÐÑÐ¹ÐºÐ¾Ð², ÐÐ»ÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÑÐºÑÐ¿Ð¾ÑÑ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÐµÐ³Ð¼ÐµÐ½ÑÐ°ÑÐ¸Ñ ÑÑÐ½ÐºÐ°
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ñ ÑÑÐ½ÐºÐ°
Ð¿ÑÑÐ¼Ð¾Ð¹ ÑÐºÑÐ¿Ð¾ÑÑ
Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐµ ÑÑÐ½ÐºÐ¸
Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ð¹ Ð¸ Ð²Ð½ÐµÑÐ½Ð¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð·
export marketing
market segmentation
market competition
direct export
international markets
internal and external analysis

description: Bruynzeel Storage Systems Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´Ð¸Ñ, Ð¿ÑÐ¾ÐµÐºÑÐ¸ÑÑÐµÑ Ð¸ Ð¿ÑÐ¾Ð´Ð°ÐµÑ ÑÐ¸ÑÑÐµÐ¼Ñ ÑÑÐ°Ð½ÐµÐ½Ð¸Ñ Ð´Ð»Ñ Ð¾ÑÐ¸ÑÐ¾Ð², Ð°ÑÑÐ¸Ð²Ð¾Ð², Ð±Ð¸Ð±Ð»Ð¸Ð¾ÑÐµÐº Ð¸ ÑÐºÐ»Ð°Ð´Ð¾Ð². ÐÐ½Ð¸ ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð¿Ð¾ Ð²ÑÐµÐ¹ ÐÐ²ÑÐ¾Ð¿Ðµ, Ð¿ÑÐµÐ´Ð¾ÑÑÐ°Ð²Ð»ÑÑ Ð²ÑÑÐ¾ÐºÐ¾ÐºÐ°ÑÐµÑÑÐ²ÐµÐ½Ð½ÑÐµ ÑÐµÑÐµÐ½Ð¸Ñ Ð´Ð»Ñ ÑÑÐ°Ð½ÐµÐ½Ð¸Ñ. ÐÐ½Ð¸ ÑÐ²Ð»ÑÑÑÑÑ Ð»Ð¸Ð´ÐµÑÐ°Ð¼Ð¸ ÑÑÐ½ÐºÐ° Ð² ÑÐ²Ð¾ÐµÐ¹ Ð¾ÑÑÐ°ÑÐ»Ð¸ Ð² ÐÐ²ÑÐ¾Ð¿Ðµ ÑÐ¾ ÑÑÐ°Ð±-ÐºÐ²Ð°ÑÑÐ¸ÑÐ¾Ð¹ Ð² ÐÐ°Ð½Ð½Ð¸Ð½Ð³Ðµ, ÐÐ¸Ð´ÐµÑÐ»Ð°Ð½Ð´Ñ. Ð¦ÐµÐ»Ñ ÑÑÐ¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ - Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð´Ð²Ð° ÑÐ°Ð·Ð½ÑÑ ÑÑÐ½ÐºÐ°, Ð½Ð° ÐºÐ¾ÑÐ¾ÑÑÑ Bruynzeel Ð¼Ð¾Ð¶ÐµÑ Ð²ÐµÑÑÐ¸ Ð±Ð¸Ð·Ð½ÐµÑ, Ð¸ Ð¿ÑÐµÐ´Ð¾ÑÑÐ°Ð²Ð¸ÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ°Ð¶Ð´Ð¾Ð³Ð¾ Ð¸Ð· Ð½Ð¸Ñ, ÑÐ»ÐµÐ´ÑÑ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸ÑÐ¼, Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð½ÑÐ¼ Ð½Ð° ÑÑÐ¾Ð¼ Ð°Ð½Ð°Ð»Ð¸Ð·Ðµ. Ð ÑÐ½ÐºÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð±ÑÐ´ÑÑ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÑÑÑÑ Ð½Ð° Ð¿ÑÐ¾ÑÑÐ¶ÐµÐ½Ð¸Ð¸ Ð²ÑÐµÐ¹ ÑÑÐ¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ - Ð®Ð¶Ð½Ð°Ñ ÐÑÑÐ¸ÐºÐ° Ð¸ ÐÐµÐºÑÐ¸ÐºÐ°. ÐÑÐ»Ð° ÑÑÑÐ°Ð½Ð¾Ð²Ð»ÐµÐ½Ð° ÑÐ²ÑÐ·Ñ Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÐµÐ¹ ÑÑÐ¾Ð±Ñ Ð²ÑÑÑÐ½Ð¸ÑÑ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½ÑÐµ ÑÑÐ½ÐºÐ¸, Ð½Ð° ÐºÐ¾ÑÐ¾ÑÑÐµ Ð¾Ð½Ð¸ ÑÐ°ÑÑÑÐ¸ÑÑÐ²Ð°ÑÑ ÑÐ°ÑÑÐ¸ÑÑÑÑÑÑ, Ð² Ð¸Ñ Ð¾ÑÐ²ÐµÑÐµ Ð±ÑÐ»Ð¾ ÑÐ¿Ð¾Ð¼ÑÐ½ÑÑÐ¾, ÑÑÐ¾ ÑÑÐ¸ Ð´Ð²Ðµ ÑÑÑÐ°Ð½Ñ Ð½Ð°ÑÐ¾Ð´ÑÑÑÑ Ð² Ð¸Ñ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½ÑÐ¹ ÑÐ¿Ð¸ÑÐ¾Ðº Ð´Ð»Ñ Ð±ÑÐ´ÑÑÐµÐ³Ð¾ ÑÐ°ÑÑÐ¸ÑÐµÐ½Ð¸Ñ, ÑÐ¾ÑÑ Ð¾Ð½Ð¸ Ð½Ðµ Ð¼Ð¾Ð³ÑÑ ÑÐ°ÑÐºÑÑÐ²Ð°ÑÑ Ð²ÐµÑÑ ÑÐ¿Ð¸ÑÐ¾Ðº ÑÑÑÐ°Ð½ Ð¸Ð·-Ð·Ð° Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ¸ ÐºÐ¾Ð½ÑÐ¸Ð´ÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÐ°Ð»ÐµÐµ Ð¼Ñ Ð±Ð¾Ð»ÐµÐµ Ð¿Ð¾Ð´ÑÐ¾Ð±Ð½Ð¾ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐ¸Ð¼ ÑÑÐ¸ Ð´Ð²Ðµ ÑÑÑÐ°Ð½Ñ Ð¸ Ð¸Ñ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð» Ð´Ð»Ñ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ³Ð¾ ÑÐ°ÑÑÐ¸ÑÐµÐ½Ð¸Ñ Ð¸ Ð²ÑÐ±ÐµÑÐµÐ¼ Ð¾Ð´Ð½Ñ Ð¸Ð· ÑÑÐ¸Ñ Ð´Ð²ÑÑ ÑÑÑÐ°Ð½ Ð´Ð»Ñ ÑÐºÑÐ¿Ð¾ÑÑÐ°. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð° Ð²ÑÐ±ÑÐ°Ð½Ð° ÑÑÑÐ°Ð½Ð° ÑÐºÑÐ¿Ð¾ÑÑÐ°, Ð¸ Ð±ÑÐ»Ð¸ Ð´Ð°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°ÑÑÐ¸ÑÐµÐ½Ð¸Ñ, Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÐ³Ð¼ÐµÐ½ÑÐ°ÑÐ¸Ð¸ ÑÑÐ½ÐºÐ° Ð¸ ÑÐµÐ»ÐµÐ²Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ°. ÐÑÐµ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¿ÑÐ¸Ð½ÑÐ¸Ð¿Ñ ÑÐºÑÐ¿Ð¾ÑÑÐ½Ð¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð±ÑÐ»Ð¸ Ð¿ÑÐ¸Ð½ÑÑÑ Ð²Ð¾ Ð²Ð½Ð¸Ð¼Ð°Ð½Ð¸Ðµ, Ð¸ Ð±ÑÐ»Ð¾ ÑÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¾ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ Ð¾ Ð²ÑÑÐ¾Ð´Ðµ Ð½Ð° Ð¼ÐµÐºÑÐ¸ÐºÐ°Ð½ÑÐºÐ¸Ð¹ ÑÑÐ½Ð¾Ðº Ñ Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ Ð¿ÑÐ¸Ð¼ÐµÐ½Ð¸Ð¼Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸ÐµÐ¹. ÐÑÐ»Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ Ð½ÐµÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð² ÑÐ¾ÑÐ¼Ðµ Ð¿Ð¾ÑÐ°Ð³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð° Ðº Ð¼Ð°ÑÑÑÐ°Ð±Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ.
description: Bruynzeel Storage Systems produces, designs and sells storage systems for offices, archives, libraries, and depots. They operate throughout Europe, providing high quality storage solutions. They are the market leader in their industry within Europe, with the headquarters located in Panning, the Netherlands. The object of this work is to analyze two different markets that Bruynzeel can conduct business in and provide an analysis of each, followed by recommendations based on this analysis. The markets that will be looked at throughout this work are South Africa and Mexico, as the company has previously been contacted to find out possible markets they are looking to expand to and they have told me that these two countries are in their potential list for the future expansion, although they would not disclose the whole list of countries due to confidentiality policy of their company. Further on we will have a closer look at these two countries and their potential for further expansion and select one of these two countries for export. As a result the country of export has been selected an advice has been given based on the strategy of expansion, potential market segmentation and target market. All the key principals of export marketing have been taken in to account and suggestion has been formed to enter the Mexican market with the strategy most applicable. Certain recommendations in a form of step by step approach towards scaling were developed.