title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð±ÑÐµÐ½Ð´Ð±ÑÐºÐ° Ð´Ð»Ñ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð¾Ð´ÐµÐ¶Ð´Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a brandbook for aÂ clothing store
Creators: name: ÐÐµÐ¶Ð²ÐµÐ´Ð¸Ð»Ð¾Ð², ÐÐ»Ð°Ð´Ð¸ÑÐ»Ð°Ð²
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2025
Subjects: Ð±ÑÐµÐ½Ð´Ð±ÑÐº
Ð°Ð¹Ð´ÐµÐ½ÑÐ¸ÐºÐ°
ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
Ð²ÐµÑÑÑÐºÐ°
Ð»Ð¾Ð³Ð¾ÑÐ¸Ð¿
ÑÑÐ¸ÑÑ
ÑÐ²ÐµÑ
brandbook
identity
corporate identity
layout
logo
font
color

description: Ð¦ÐµÐ»ÑÑ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¾Ð±Ð½Ð¾Ð²Ð»ÑÐ½Ð½Ð¾Ð¹ Ð²ÐµÑÑÐ¸Ð¸ Ð±ÑÐµÐ½Ð´Ð±ÑÐºÐ° Ð´Ð»Ñ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð¾Ð´ÐµÐ¶Ð´Ñ, ÐºÐ¾ÑÐ¾ÑÑÐ¹ Ð±ÑÐ´ÐµÑ Ð¾ÑÑÐ°Ð¶Ð°ÑÑ Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð² ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð¼ ÑÑÐ¸Ð»Ðµ Ð±ÑÐµÐ½Ð´Ð°, Ð¾Ð±Ð½Ð¾Ð²Ð»ÑÐ½Ð½ÑÐµ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÐµ ÑÑÐ°Ð½Ð´Ð°ÑÑÑ Ð¸ Ð¿Ð¾Ð´ÑÐ¾Ð´Ñ Ðº Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸. Ð ÐµÑÐ°ÐµÐ¼ÑÐµ Ð² ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð·Ð°Ð´Ð°ÑÐ¸: 1.ÐÑÐµÐ´Ð¿ÑÐ¾ÐµÐºÑÐ½Ð¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ. 2.ÐÑÐ¸Ð´ÑÐ¼Ð°ÑÑ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ. 3.ÐÑÐ¿Ð¾Ð»Ð½Ð¸ÑÑ ÑÐµÐ´Ð¸Ð·Ð°Ð¹Ð½ Ð»Ð¾Ð³Ð¾ÑÐ¸Ð¿Ð° Ð¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ. 4.ÐÐ¾Ð´Ð¾Ð±ÑÐ°ÑÑ ÑÑÐ¸ÑÑÑ, ÑÐ²ÐµÑÐ¾Ð²Ð¾Ðµ ÑÐµÑÐµÐ½Ð¸Ðµ Ð¸ Ð¼Ð¾Ð´ÑÐ»ÑÐ½ÑÑ ÑÐµÑÐºÑ. 5.ÐÑÐ¿Ð¾Ð»Ð½Ð¸ÑÑ Ð²ÑÑÑÑÐºÑ Ð±ÑÐµÐ½Ð´Ð±ÑÐºÐ°, Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ Ð´Ð¾Ð¿ÐµÑÐ°ÑÐ½ÑÑ Ð¿Ð¾Ð´Ð³Ð¾ÑÐ¾Ð²ÐºÑ Ð¸ Ð½Ð°Ð¿ÐµÑÐ°ÑÐ°ÑÑ Ð±ÑÐµÐ½Ð´Ð±ÑÐº. ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿ÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½ Ð¾Ð´ÐµÐ¶Ð´Ñ GATE31. ÐÑÐ»Ð¾ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¾ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð±Ð»Ð¸Ð¶Ð°Ð¹ÑÐ¸Ñ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¾Ð², ÐºÐ¾ÑÐ¾ÑÑÐµ Ð¿Ð¾Ð¼Ð¾Ð³Ð»Ð¸ Ð²ÑÑÐ²Ð¸ÑÑ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð²ÑÑÑÑÐºÐ¸ Ð±ÑÐµÐ½Ð´Ð±ÑÐºÐ°. Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð° Ð¿ÑÐ¾Ð´ÑÐ¼Ð°Ð½Ð° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ Ð±ÑÐµÐ½Ð´Ð±ÑÐºÐ° Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð±ÑÐµÐ½Ð´Ð°, Ð²ÑÐ±ÑÐ°Ð½ ÑÐ¾ÑÐ¼Ð°Ñ, Ð¿Ð¾Ð´Ð¾Ð±ÑÐ°Ð½Ð° Ð¼Ð¾Ð´ÑÐ»ÑÐ½Ð°Ñ ÑÐµÑÐºÐ°. Ð¢Ð°ÐºÐ¶Ðµ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÑÐ½ ÑÐµÐ±ÑÐµÐ½Ð´Ð¸Ð½Ð³ Ð»Ð¾Ð³Ð¾ÑÐ¸Ð¿Ð° Ð¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ. ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ Ð´Ð°Ð½Ð½ÑÑ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð² ÑÐ°Ð±Ð¾ÑÐµ Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸, Ð² ÑÐ¾Ð¼ ÑÐ¸ÑÐ»Ðµ Ð¾Ð±Ð»Ð°ÑÐ½ÑÐµ ÑÐµÑÐ²Ð¸ÑÑ, Ð±Ð°Ð·Ñ Ð´Ð°Ð½Ð½ÑÑ, Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½ÑÐµ Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ñ Ð¸ Ð¿ÑÐ¾ÑÐµÐµ.
description: The purpose of this work is to develop an updated version of the brandbook for a clothing store, which will reflect changes in the brands corporate identity, updated visual standards and approaches to customer interaction. Tasks to be solved in the course of work: 1.Â Pre-project research. 2.Â Come up with a concept. 3.Â Redesign the logo and corporate identity. 4.Â Choose fonts, color scheme and modular grid. 5.Â Perform the layout of the brandbook, carry out prepress preparation and print the brandbook. The object of the study is the St. Petersburg clothing store GATE31. AÂ comparative study of the closest analogues was conducted, which helped to identify the features of the brandbook layout. In the process of work, the concept of a brandbook was thought out based on the brands corporate identity, a format was selected, and a modular grid was selected. There was also a rebranding of the logo and the fimren style. To achieve these results, information technologies were used in the work, including cloud services, databases, software, and more.