title: ÐÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¿Ð¾Ð´Ð³Ð¾ÑÐ¾Ð²Ð¸ÑÐµÐ»ÑÐ½ÑÑ ÐºÑÑÑÐ¾Ð² Ð¡ÐÐ±ÐÐ£
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Communication promotion of SPbPU preparatory courses
Creators: name: Ð¨Ð¸Ð¿Ð¸ÑÐ¸Ð½Ð°, Ð¡Ð¾ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½ÑÐµ ÑÑÐ»ÑÐ³Ð¸
Ð´Ð¾Ð²ÑÐ·Ð¾Ð²ÑÐºÐ°Ñ ÑÐ¸ÑÑÐµÐ¼Ð° Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ñ
Ð¿Ð¾Ð´Ð³Ð¾ÑÐ¾Ð²Ð¸ÑÐµÐ»ÑÐ½ÑÐµ ÐºÑÑÑÑ
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸
Ð³ÐµÐ¹Ð¼Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ñ
SMM
educational services
pre-university education system
preparatory courses
communication promotion
promotion tools of educational organization
gamification

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ð¸ÑÑÐ»ÐµÐ´ÑÑÑÑÑ Ð°ÐºÑÑÐ°Ð»ÑÐ½ÑÐµ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ Ð´Ð¾Ð²ÑÐ·Ð¾Ð²ÑÐºÐ¾Ð³Ð¾ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ñ, ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÐ° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½ÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¹ Ð¸ Ð´Ð¾Ð²ÑÐ·Ð¾Ð²ÑÐºÐ¸Ñ ÑÑÐ»ÑÐ³, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ, Ð¿ÑÐ¸Ð¼ÐµÐ½ÑÐµÐ¼ÑÐµ Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ. ÐÐ°Ð»ÐµÐµ Ð±ÑÐ» Ð¾ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸Ð·Ð¾Ð²Ð°Ð½ ÑÑÐ½Ð¾Ðº Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½ÑÑ Ð´Ð¾Ð²ÑÐ·Ð¾Ð²ÑÐºÐ¸Ñ ÑÑÐ»ÑÐ³, ÐµÐ³Ð¾ ÑÑÑÑÐºÑÑÑÐ° Ð¸ ÑÐµÐºÑÑÐµÐµ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ðµ. Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ Ð¿Ð¾Ð´Ð³Ð¾ÑÐ¾Ð²Ð¸ÑÐµÐ»ÑÐ½ÑÑ ÐºÑÑÑÐ¾Ð² Ð¡ÐÐ±ÐÐ£ Ð¿ÑÐ¸ Ð¦ÐµÐ½ÑÑÐµ Ð¿Ð¾ ÑÐ°Ð±Ð¾ÑÐµ Ñ Ð°Ð±Ð¸ÑÑÑÐ¸ÐµÐ½ÑÐ°Ð¼Ð¸, Ð¿ÑÐµÐ´Ð¾ÑÑÐ°Ð²Ð»ÑÑÑÐ¸Ð¼ ÑÑÐ»ÑÐ³Ð¸ Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÑÐ°ÑÐ¸ÑÑÑ ÑÑÐ°ÑÑÐ¸Ñ ÐºÐ»Ð°ÑÑÐ¾Ð². Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ (ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð¸ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð°Ð½ÐºÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ»ÑÑÐ°ÑÐµÐ»ÐµÐ¹ Ð¿Ð¾Ð´Ð³Ð¾ÑÐ¾Ð²Ð¸ÑÐµÐ»ÑÐ½ÑÑ ÐºÑÑÑÐ¾Ð² Ð¡ÐÐ±ÐÐ£) Ñ ÑÐµÐ»ÑÑ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ² Ð¸ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐºÐ¾Ð² Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿Ð¾Ð´Ð³Ð¾ÑÐ¾Ð²Ð¸ÑÐµÐ»ÑÐ½ÑÑ ÐºÑÑÑÐ¾Ð² Ð¸ Ð¿ÑÐ¸Ð¾ÑÐ¸ÑÐµÑÐ½ÑÑ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ð¹ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ. ÐÐ¾ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ°Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð±ÑÐ» Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½ Ð¿ÑÐ¾ÐµÐºÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¿Ð¾Ð´Ð³Ð¾ÑÐ¾Ð²Ð¸ÑÐµÐ»ÑÐ½ÑÑ ÐºÑÑÑÐ¾Ð² Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¾Ð³Ð¾ ÐÐ¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑÐ°.
description: This final qualifying work analyzes current trends in pre-university education, the specifics of promoting educational organizations and pre-university services, as well as the tools used for promotion. Further, the market of pre-university educational services, its structure and current state were characterized. The work was carried out on the basis of the preparatory courses of St. Petersburg State University at the Center for Work with Applicants, which provides services in the field of additional education for high school students.The paper presents the results of research (competitive and communication analysis, SWOT analysis, online survey of students of SPbPU preparatory courses) to identify the advantages and disadvantages of preparatory courses and priority areas of development. Based on the results of the research, a project was proposed for the communication promotion of preparatory courses at St. Petersburg Polytechnic University.