title: Ð¢Ð°ÑÐ³ÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð° ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾Ð¹ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Targeted advertising as a tool for promoting an educational platform
Creators: name: ÐÐ¾Ð½ÑÐ°ÑÐ¾Ð²Ð°, ÐÑÐµÐ½Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2025
Subjects: ÑÐµÐºÐ»Ð°Ð¼Ð°
ÑÐ°ÑÐ³ÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½Ð°Ñ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ð°
VK Ð ÐµÐºÐ»Ð°Ð¼Ð°
ÑÐ¾Ð¾Ð±ÑÐµÑÑÐ²Ð¾ ÐÐÐ¾Ð½ÑÐ°ÐºÑÐµ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð² ÑÐ¾ÑÑÐµÑÑÑ
Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ðµ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ ÑÐµÐºÐ»Ð°Ð¼Ñ
ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÑ Ð¿Ð¾Ð´Ð¿Ð¸ÑÑÐ¸ÐºÐ°.
advertising
targeted advertising
educational platform
VK advertising
VKontakte community
promotion in social networks
audience attraction
advertising effectiveness
cost of a subscriber

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description: The purpose of this work is to develop an advertising campaign in VK Advertising aimed at increasing the brand community in the social network VKontakte for the educational platform. The following tasks were accomplished during the study: the concept, specifics, and advantages of targeted advertising were studied; targeted advertising on the digital platforms VK Advertising and Telegram Ads was analyzed; the use of targeted advertising in the field of online education was analyzed; an advertising campaign was developed to promote the educational platform in VK Advertising; the effectiveness and results of the advertising campaign were assessed. As a result of the advertising campaign, more than 5,000 subscribers subscribed to the community with an average subscriber cost of 234 rubles with VAT. Thanks to the implemented advertising campaign, it was possible to reduce the subscriber cost by 72% compared to the results of the test campaign. This work showed that the use of targeted advertising in VK Advertising for the educational platform is an effective tool for promoting and attracting subscribers to the social network VKontakte.