title: ÐÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Huawei Ð½Ð° Ð³Ð»Ð¾Ð±Ð°Ð»ÑÐ½Ð¾Ð¼ ÑÑÐ½ÐºÐµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Huawei communication strategy on global market
Creators: name: ÐÑ Ð¥Ð°Ð¾ÑÐ·Ðµ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð³Ð»Ð¾Ð±Ð°Ð»ÑÐ½ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð¸Ð½ÑÐµÐ³ÑÐ°ÑÐ¸Ñ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð¸ ÑÐ²ÑÐ·ÐµÐ¹ Ñ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑÑ
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð»Ð¾ÐºÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸
Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ Ð±ÑÐµÐ½Ð´Ð°
global communication
communication strategy
advertising and public relations integration
localization strategy
brand influence

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÑÐ°ÑÑÐµ Ð²ÑÐµÑÑÐ¾ÑÐ¾Ð½Ð½Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÑÐµÑÑÑ Ð³Ð»Ð¾Ð±Ð°Ð»ÑÐ½Ð°Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Huawei. Ð¡Ð½Ð°ÑÐ°Ð»Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ¾ÑÐºÐ¸ Ð·ÑÐµÐ½Ð¸Ñ: ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸, ÑÑÐ½ÐºÑÐ¸Ð¸ Ð¸ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ. ÐÐ°ÑÐµÐ¼ Ð¾Ð¿Ð¸ÑÑÐ²Ð°ÐµÑÑÑ ÑÐ¾Ð»Ñ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð¸ ÑÐ²ÑÐ·ÐµÐ¹ Ñ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑÑ Ð² Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¼ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ðµ. Ð ÑÑÐ°ÑÑÐµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÑÑÑÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð½Ð° Ð³Ð»Ð¾Ð±Ð°Ð»ÑÐ½Ð¾Ð¼ ÑÑÐ½ÐºÐµ. Ð ÑÐ°ÐºÐ¶Ðµ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ¸ Huawei Ð½Ð° Ð¾Ð±ÑÐµÐ¼ ÑÑÐ½ÐºÐµ Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð³Ð»Ð¾Ð±Ð°Ð»ÑÐ½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸. Ð Ð¾ÑÐµÐ½Ð¾ÑÐ½Ð¾Ð¼ ÑÐ°Ð·Ð´ÐµÐ»Ðµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÑÑÑÑ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Huawei Ð½Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¼ ÑÑÐ½ÐºÐµ Ð¸ Ð´Ð°ÑÑÑÑ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ¼Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¸ ÑÐµÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð°Ð½ÐºÐµÑÐ½ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹. ÐÐ°ÐºÐ¾Ð½ÐµÑ, Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð² ÑÑÐ°ÑÑÐµ Ð¿ÑÐµÐ´Ð»Ð°Ð³Ð°ÐµÑÑÑ Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÐµÐ¼Ð° Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Huawei, Ð¿Ð¾Ð´ÑÐµÑÐºÐ¸Ð²Ð°ÑÑÐ°Ñ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¾Ð±Ð½Ð¾Ð²Ð»ÐµÐ½Ð¸Ñ, ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ñ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¹, ÐºÑÐ»ÑÑÑÑÐ½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ð¸ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð´Ð»Ñ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ³Ð¾ ÑÑÐ¸Ð»ÐµÐ½Ð¸Ñ Ð²Ð»Ð¸ÑÐ½Ð¸Ñ Ð¸ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð³Ð»Ð¾Ð±Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð°.
description: This paper comprehensively analyzes Huaweiâs global communication strategy. First, the study examines the communication strategy from a theoretical point of view: concepts, functions and tools. Then the role of advertising and public relations in international marketing is described. The paper analyzes the communication strategies in the global market. And also, the characteristics of Huawei in the overall market and global communication strategies. The evaluation section reviews the performance of Huawei in the Russian market and makes recommendations for further development and problem solving based on the analysis of questionnaire research. Finally, based on the research results, the article proposes an optimization scheme for Huaweis prospective communication strategy, emphasizing the need for strategic renewal, technological innovation, cultural communication, and increased responsibility to further strengthen the influence and loyalty of the global brand.