title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¼Ð°Ð³Ð¸ÑÑÐµÑÑÐºÐ¾Ð¹ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð¯ÐÐ¢Ð£
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of measures to promote the masterâs program at JAGTU
Creators: name: ÐÑÐ°ÑÐ½Ð¾Ð², ÐÐ°Ð»ÐµÑÐ¸Ð¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
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Ð¼Ð°Ð³Ð¸ÑÑÐµÑÑÐºÐ°Ñ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð°
ÐºÐ¾Ð½ÑÑÐ°ÐºÑÐ½Ð°Ñ ÑÐ¾ÑÐ¼Ð° Ð¾Ð±ÑÑÐµÐ½Ð¸Ñ
promotion events
development of promotion events
YAGTU
masters program
contract form of training

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description: The aim of the graduate qualification work is the development of marketing activities to promote the masters program to solve the problem posed in the WRC and fulfill the task. The work has been carried out on the materials Federal State Budgetary Educational Institution of Higher Education "Yaroslavl State Technical University". Research methods used: Competitive analysis, drawing up a portrait of a student, analysis of the current promotion strategy, determining the rating of the attractiveness of individual regions for youth migration from other regions. The main results of the graduate qualification work: â analyzed the current situation in JAGTU; â analyzed the external situation; â selected methods for promoting educational services; â developed marketing activities to promote the masters program; â predicted the effect of the proposed activities. The areas of the graduate qualification work results application: the field of higher education in solving problems related to the development of marketing activities. Conclusions. Tasks have been solved, aim has been achieved, the areas of the results application have been determined.