title: ÐÑÐ¾ÐµÐºÑ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾ÑÐµÑÑÐ° ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð²Ð½ÐµÑÐ½ÐµÐ³Ð¾ Ð±ÑÐµÐ½Ð´Ð° ÐÐÐ "Ð¡Ð¾Ð²ÐºÐ¾Ð¼Ð±Ð°Ð½Ðº"
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: A project for improving the process of external brand development at PJSC Â«SovcombankÂ»
Creators: name: ÐÑÐ±Ð°Ð²ÑÐºÐ¸Ð¹, ÐÑÑÐµÐ¼
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð±ÑÐµÐ½Ð´
Ð¿ÑÐ¾ÐµÐºÑÐ½Ð¾Ðµ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ
ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ
ÑÑÐ°Ð½Ð´Ð°ÑÑÐ¸Ð·Ð°ÑÐ¸Ñ
ÑÐ¸ÑÑÐµÐ¼Ð°
ÐºÑÐ¸ÑÐµÑÐ¸Ð¸
Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ
brand
project management
improvement
standardization
system
criteria
measures

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Â«ÐÑÐ¾ÐµÐºÑ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾ÑÐµÑÑÐ° ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð²Ð½ÐµÑÐ½ÐµÐ³Ð¾ Ð±ÑÐµÐ½Ð´Ð° ÐÐÐ Â«Ð¡Ð¾Ð²ÐºÐ¾Ð¼Ð±Ð°Ð½ÐºÂ»Â». Ð Ð°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÐ¸ÑÑÐµÐ¼Ñ ÐºÑÐ¸ÑÐµÑÐ¸ÐµÐ² Ð¸ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹, Ð¿Ð¾ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¾ÑÐµÑÑÐ° ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð²Ð½ÐµÑÐ½ÐµÐ³Ð¾ Ð±ÑÐµÐ½Ð´Ð°. ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð½Ð°ÑÑÐ¾ÑÑÐµÐ¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÐÑÐ´ÐµÐ» ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð²Ð½ÐµÑÐ½ÐµÐ³Ð¾ Ð±ÑÐµÐ½Ð´Ð° ÑÐ°Ð±Ð¾ÑÐ¾Ð´Ð°ÑÐµÐ»Ñ Ð² ÐÐÐ Â«Ð¡Ð¾Ð²ÐºÐ¾Ð¼Ð±Ð°Ð½ÐºÂ». ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿ÑÐ¾ÑÐµÑÑ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð²Ð½ÐµÑÐ½ÐµÐ³Ð¾ Ð±ÑÐµÐ½Ð´Ð° Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. Ð¦ÐµÐ»ÑÑ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ¸ÑÑÐµÐ¼Ñ ÐºÑÐ¸ÑÐµÑÐ¸ÐµÐ² Ð¸ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÑÐµÑÑÐ° ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð²Ð½ÐµÑÐ½ÐµÐ³Ð¾ Ð±ÑÐµÐ½Ð´Ð° Ð² ÐÐÐ Â«Ð¡Ð¾Ð²ÐºÐ¾Ð¼Ð±Ð°Ð½ÐºÂ». Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÑÑÑÑ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¼ÐµÑÐ¾Ð´Ñ Ð°Ð½Ð°Ð»Ð¸Ð·Ð°, ÑÐ¸Ð½ÑÐµÐ·Ð°, ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ñ, Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿Ð¾ Ð¼Ð¾Ð´ÐµÐ»Ð¸ Â«ÐÑÑÑ ÑÐ¸Ð» ÐÐ¾ÑÑÐµÑÐ°Â», SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¿ÑÐ¾ÐµÐºÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ¼Ð¿Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¼ÐµÑÐ¾Ð´Ñ ÑÐºÑÐ¿ÐµÑÑÐ½Ð¾Ð³Ð¾ Ð¾Ð¿ÑÐ¾ÑÐ° Ð¸ Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ Ð¸ÑÑÐ¾ÑÐ½Ð¸ÐºÐ¾Ð². Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ð° ÐºÑÐ¸ÑÐµÑÐ¸ÐµÐ² Ð¸ ÑÐ¸ÑÑÐµÐ¼Ð° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ ÑÐ²Ð»ÑÑÑÑÑ Ð¾ÑÐ½Ð¾Ð²Ð¾Ð¹ Ð´Ð»Ñ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ Ð¾ÑÐ´ÐµÐ»Ð° ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð²Ð½ÐµÑÐ½ÐµÐ³Ð¾ Ð±ÑÐµÐ½Ð´Ð° Ð¸ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² ÑÐµÐ»Ð¾Ð¼.
description: The topic of the bachelors thesis is Â«A Project for Improving the Process of External Brand Development at PJSC Â«SovcombankÂ»Â». The thesis focuses on the development of a system of criteria and measures to enhance the process of external brand development. The object of the research is the Employers External Brand Development Department at PJSC Â«SovcombankÂ», while the subject is the process of brand development within the company. The aim of this thesis is to develop a system of criteria and measures to improve the effectiveness of the external brand development process of PJSC Â«SovcombankÂ». Theoretical methods of analysis, synthesis, comparison, Â«Porters Five ForcesÂ» analysis, SWOT-analysis, and project analysis, as well as empirical methods such as expert surveys and source study, are utilized in this work. The developed system of criteria and measures serves as a foundation for improving the work of the External Brand Development Department and further advancing the company as a whole.