title: ÐÑÐµÐ½ÐºÐ° Ð¸ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐÐ Â«Ð¢Ð¾ÑÐ³Ð¾Ð²ÑÐ¹ ÐÐ¾Ð¼ Â«ÐÐ°ÑÐµÑÐ¸ÐºÂ» (ÐÑÐµÐ½ÐºÐ° Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ ÑÐ²Ð¾Ð¹ÑÑÐ² ÑÐ¼ÐµÑÐ¸ÑÐµÐ»ÐµÐ¹ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Evaluation and improvement of the efficiency of commercial activity of LLC "Trading House "Materik" (Evaluation of consumer properties of mixers and development of proposals for improving the assortment of the trading enterprise)
Creators: name: ÐÐµÑÐµÐ´Ð¾Ð², ÐÐ»ÐµÐºÑÐµÐ¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½Ñ
Ð±ÑÑÐ¾Ð²ÑÐµ ÑÐ¼ÐµÑÐ¸ÑÐµÐ»Ð¸
Ð´ÑÑÐµÐ²ÑÐµ Ð³Ð°ÑÐ½Ð¸ÑÑÑÑ
Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ðµ ÑÐ²Ð¾Ð¹ÑÑÐ²Ð°
Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ðµ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ñ
assortment
household faucets
shower headsets
consumer properties
consumer preferences

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description: The object of the study was the commercial activity of LLC "Trading House "Materik" in terms of activities for the formation of the assortment and ensuring the quality of goods. (assortment of the trading enterprise LLC "Trading House "Materik" and samples of household faucets and shower sets of the trademark "ESKO") The subject of the study is consumer properties of household faucets and shower headsets. The purpose of the work was to develop proposals aimed at improving the efficiency of the commercial activities of LLC "Trading House "Materik" in terms of improving the assortment of the product group of household faucets and shower systems. The following tasks were solved: - an assessment of the quality of household faucets and shower headsets of the "ESKO" trademark was carried out; - the assortment of the commodity group "household faucets" of the trading enterprise LLC "Trading House "Materik" has been analyzed; - recommendations have been developed to improve the assortment of the product group "faucets". Studies of samples of household faucets were carried out on the basis of the Laboratory of Commodity Science and examination of consumer goods of the Higher School of Economics. The work uses organoleptic and instrumental methods of assessing the quality of goods, sociological and expert methods. The experimental data was processed using Microsoft Excel software (data analysis package). The work uses the tree of the EAEU fuel and energy Complex, SVBD "Consultant Plus". It is established that all the studied samples of household faucets and shower headsets have sufficiently high consumer properties. Based on the analysis of the assortment of the retail trade enterprise and consumer preferences, it is recommended to expand the representation of the brands IDDIS, Aquanet, ESKO, Rossinka, to increase unique positions in the price range from 4001 to 8000 rubles; to introduce a diverse color palette of mixers. The obtained results of the work can be used by trade and manufacturing enterprises in order to form a rational assortment.