title: ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÐ½ÐºÐ° crm-ÑÐ¸ÑÑÐµÐ¼ Ð´Ð»Ñ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ Ð¾Ð¾Ð¾ "Ð°ÑÑÐ¸ÑÑ"
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Market reserch of crm-systems to implement for the company ooo "assist"
Creators: name: ÐÑÐ¾Ð¼Ð¾Ð², ÐÐ»ÐµÐºÑÐµÐ¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: crm
ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ
Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ°
Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸
Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ñ
Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐµÑ Ð½Ð¾Ð»Ð¾-Ð³Ð¸Ñ
ÑÐ¸ÑÑÐµÐ¼Ñ
Ð±Ð°Ð·Ð° Ð´Ð°Ð½Ð½ÑÑ
crm system
economic efficiency
market analysis
analysis of activities
information sistema
information technology
systems
data-base

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ ÐÐÐ Â«AssistÂ».
Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿Ð¾Ð¸ÑÐº ÑÐ»Ð°Ð±ÑÑ Ð¼ÐµÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«AssistÂ» Ð´Ð»Ñ Ð¿ÑÐ¸Ð½ÑÑÐ¸Ñ ÑÐµÑÐµÐ½Ð¸Ñ Ð¾ Ð¼ÐµÑÐ°Ñ Ð¿Ð¾ Ð¸Ñ Ð¸ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ.
ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð±ÑÐ»Ð¸ Ð²ÑÐ´ÐµÐ»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸.
ÐÑÐ»Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ Ð¼ÐµÑÑ ÑÐ¿Ð¾ÑÐ¾Ð±Ð½ÑÐµ Ð¿ÑÐµÐ´Ð¾ÑÐ²ÑÐ°ÑÐ¸ÑÑ Ð¿Ð¾ÑÐµÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÑÐºÐ¾Ð¹ Ð±Ð°Ð·Ñ, Ð¸ Ð±ÑÐ»Ð¾ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¾, ÑÑÐ¾ Ð½Ð° ÑÑÐ¾ Ð²Ð»Ð¸ÑÑÑ ÑÐ°ÐºÐ¸Ðµ ÑÐ°ÐºÑÐ¾ÑÑ, ÐºÐ°Ðº: Ð¿Ð»Ð¾ÑÐ¾ Ð½Ð°Ð»Ð°Ð¶ÐµÐ½Ð½Ð°Ñ ÑÐ²ÑÐ·Ñ Ð²Ð½ÑÑÑÐ¸ ÐºÐ»Ð¸ÐµÐ½ÑÑÐºÐ¾Ð³Ð¾ Ð¾ÑÐ´ÐµÐ»Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð½ÐµÐ²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÑ ÐºÐ¾Ð½ÑÑÐ¾Ð»Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð¼ÐµÐ½ÐµÐ´Ð¶ÐµÑÐ¾Ð², Ð¾ÑÑÑÑÑÑÐ²Ð¸Ðµ ÐµÐ´Ð¸Ð½Ð¾Ð¹ Ð±Ð°Ð·Ñ Ð´Ð°Ð½Ð½ÑÑ. ÐÐ»Ñ ÑÐµÑÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð½Ð¾Ð¹ Ð·Ð°Ð´Ð°ÑÐ¸, Ð±ÑÐ»Ð¾ Ð¿ÑÐ¸Ð½ÑÑÐ¾ Ð²Ð½ÐµÐ´ÑÐ¸ÑÑ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ. ÐÐ»Ñ ÑÑÐ¾Ð³Ð¾ Ð±ÑÐ» Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð° Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÑ ÐµÐµ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¸ ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½ ÑÐ¿Ð¸ÑÐ¾Ðº Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÑ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ð¹. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½ÑÑ Ð´Ð°Ð½Ð½ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÑÐ½ÐºÐ°, Ð±ÑÐ»Ð° Ð²ÑÐ±ÑÐ°Ð½Ð° ÑÐ¸ÑÑÐµÐ¼Ð° amoCRM, Ð¸ ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½ Ð¿Ð»Ð°Ð½ Ð¿Ð¾ ÐµÐµ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ.
ÐÑÑÐ²Ð»ÐµÐ½Ñ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½ÑÐµ ÑÐ¸ÑÐºÐ¸, Ð¸ Ð¿Ð¾ÑÑÐ¸ÑÐ°Ð½Ð° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¾Ñ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ.
ÐÐ½ÐµÐ´ÑÐµÐ½Ð¸Ðµ CRM- ÑÐ¸ÑÑÐµÐ¼Ñ Ð¿Ð¾Ð¼Ð¾Ð³Ð»Ð¾ ÑÐµÑÐ¸ÑÑ Ð²Ð¾Ð·Ð½Ð¸ÐºÑÑÑ Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿Ð¾ÑÐ¿Ð¾ÑÐ¾Ð±ÑÑÐ²Ð¾Ð²Ð°Ð»Ð¾ ÑÐ¾ÑÑÑ ÐµÐ³Ð¾ Ð¿ÑÐ¸Ð±ÑÐ»Ð¸.
description: The object of research is the company Assist LLC.
The aim of the final qualification work is to find the weaknesses of Assist LLC to decide on measures to correct them.
Based on the analysis, the main problems in the company were identified.
Measures were developed that could prevent the loss of the client base, and it was revealed that such factors as: poorly established communication within the client department of the company, inability to control the work of managers, lack of a single database. To solve this problem, it was decided to introduce a CRM-system. For this, the need for its implementation was substantiated and a list of necessary requirements compiled. Based on the data obtained during the market analysis, the amoCRM system was selected and a plan for its implementation was drawn up.
Possible risks were identified, and the economic efficiency of the implementation was calculated.
The implementation of the CRM-system helped to solve the problem that arose at the enterprise, and also contributed to the growth of its profit.