title: ÐÐ¸Ð½Ð³Ð²Ð¾ÐºÑÐ»ÑÑÑÑÐ½ÑÐµ Ð°ÑÐ¿ÐµÐºÑÑ Ð½Ð°ÑÑÐ½Ð¾-Ð¿Ð¾Ð¿ÑÐ»ÑÑÐ½Ð¾Ð¹ Ð²Ð¸Ð´ÐµÐ¾Ð»ÐµÐºÑÐ¸Ð¸ Ð¿Ð¾ Ð»Ð¸Ð½Ð³Ð²Ð¸ÑÑÐ¸ÐºÐµ Ð½Ð° ÑÑÑÑÐºÐ¾Ð¼ Ð¸ Ð°Ð½Ð³Ð»Ð¸Ð¹ÑÐºÐ¾Ð¼ ÑÐ·ÑÐºÐ°Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Linguistic and cultural aspects of a popular science video lecture in linguistics in English and Russian
Creators: name: ÐÐ¾ÑÐ°Ð»Ð¾Ð²Ð°, ÐÐ°ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð»ÐµÐºÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð´Ð¸ÑÐºÑÑÑ
Ð½Ð°ÑÑÐ½Ð¾-Ð¿Ð¾Ð¿ÑÐ»ÑÑÐ½ÑÐ¹ Ð´Ð¸ÑÐºÑÑÑ
Ð²Ð¸Ð´ÐµÐ¾Ð»ÐµÐºÑÐ¸Ñ
TED
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð²Ð½Ð°Ñ ÑÐ°ÐºÑÐ¸ÐºÐ°
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð²Ð½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
lecture discourse
popular science discourse
video lecture
communication tactics
communication strategy

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description: The thesis is devoted to studying linguistic and cultural aspects of Russian and English popular science video lectures. The objectives of the research are as follows: analysing Russian and foreign literature on the research topic; clarifying the concepts of âpopular science discourseâ and âcommunicative strategyâ; determining the peculiarities of highlighting communicative strategies and tactics in discourse; compiling a corpus of texts of popular science video lectures in linguistics in Russian and English languages; identifying communicative tactics in the assembled corpus; comparing the communicative tactics used in popular science video lectures in Russian and English. The work was carried out on the material of the video lectures of the PostNauka platform and TED conference. The peculiarities of the popularization of scientific knowledge in Russian and English are analyzed. The following communicative tactics of the popular science video lecture are identified: the tactics of illustration, the tactics of dialogue, the tactics of explanation, the âfriend or foeâ tactics, the tactics of expanding information, the tactics of appealing to authority, and self-presentation. The types of tactics and the combination of tactics in the Russian-language and English-language popular science video lectures are similar, however, the ratio of their usage is different. In particular, Russian-language lectures are characterized by a higher degree of scientificity, while the communicative tactics of the English-language TED lecture are mostly those of the media discourse.