title: ÐÑÐµÐ½ÐºÐ° ÑÑÐ¾Ð²Ð½Ñ Ð´Ð¾Ð²ÐµÑÐ¸Ñ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÐ°Ð»Ð° Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²ÑÐ¼Ð¸ ÑÐ¸ÑÑÐµÐ¼Ð°Ð¼Ð¸
title: Assessment of the level of trust of the educational portal by search engines
Creators: name: ÐÑÐ¾ÑÐ¾ÑÐ¾Ð²Ð°, ÐÐ½Ð½Ð°
name: "Ð¡Ð¸ÑÑÐµÐ¼Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð² Ð¿ÑÐ¾ÐµÐºÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ð¸ Ð¸ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ð¸", Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð°Ñ Ð½Ð°ÑÑÐ½Ð¾-Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ ÐºÐ¾Ð½ÑÐµÑÐµÐ½ÑÐ¸Ñ (26; 2022; Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³)
Publisher: name: ÐÐÐÐÐ¢ÐÐ¥-ÐÐ ÐÐ¡Ð¡
Year: 2023
Subjects: Ð¡Ð¸ÑÑÐµÐ¼Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
ÑÑÐ¾Ð²ÐµÐ½Ñ Ð´Ð¾Ð²ÐµÑÐ¸Ñ
Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½ÑÐ¹ Ð¿Ð¾ÑÑÐ°Ð»
Ð¾ÑÐµÐ½ÐºÐ° ÑÑÐ°ÑÑÐ°
Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½ÑÐ¹ ÑÐµÑÑÑÑ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÐ°Ð»Ð°
level of trust
educational portal
trust evaluation
educational resource
educational portal promotion

description: ÐÐ° ÑÐµÐ³Ð¾Ð´Ð½ÑÑÐ½Ð¸Ð¹ Ð´ÐµÐ½Ñ Ð³Ð»Ð°Ð²Ð½ÑÐ¼ Ð¸ Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ Ð·Ð½Ð°ÑÐ¸Ð¼ÑÐ¼ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¼, Ð¿Ð¾Ð·Ð²Ð¾Ð»ÑÑÑÐ¸Ð¼ Ð¾ÑÐµÐ½Ð¸ÑÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÑÑÐµÑÑÐ²ÑÑÑÐµÐ³Ð¾ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÐ°Ð»Ð° Ð¸ ÐµÐ³Ð¾ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð² ÐÐ½ÑÐµÑÐ½ÐµÑÐµ, ÑÐ²Ð»ÑÐµÑÑÑ Ð¾ÑÐµÐ½ÐºÐ° ÑÑÐ¾Ð²Ð½Ñ Ð´Ð¾Ð²ÐµÑÐ¸Ñ Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ ÑÐµÑÑÑÑÐ° ÑÐ¾ ÑÑÐ¾ÑÐ¾Ð½Ñ Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²ÑÑ ÑÐ¸ÑÑÐµÐ¼. Ð­ÑÐ¾ Ð½ÐµÐ¸Ð·Ð¼ÐµÑÐ¸Ð¼ÑÐ¹ Ð² Ð°Ð±ÑÐ¾Ð»ÑÑÐ½ÑÑ ÑÐ¸ÑÑÐ°Ñ Ð¸ ÑÐ»Ð¾Ð¶Ð½Ð¾ÑÐ¾ÑÑÐ°Ð²Ð½Ð¾Ð¹ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ñ, ÐºÐ¾ÑÐ¾ÑÑÐ¹ Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ñ ÑÑÐ¸ÑÑÐ²Ð°ÑÑ Ð¿ÑÐ¸ ÑÐ°Ð½Ð¶Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ð¸ Ð»ÑÐ±ÑÑ ÑÐµÑÑÑÑÐ¾Ð² Ð² ÑÐµÑÐ¸. Ð¢ÑÐ°ÑÑ Ð²Ð»Ð¸ÑÐµÑ Ð½Ð° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÐ°Ð»Ð° Ð¸ ÑÐ°ÑÑÑÐ¸ÑÑÐ²Ð°ÐµÑÑÑ Ð¸ÑÑÐ¾Ð´Ñ Ð¸Ð· Ð¼Ð½Ð¾Ð¶ÐµÑÑÐ²Ð° ÑÐ°ÐºÑÐ¾ÑÐ¾Ð², Ð¾Ñ Ð²Ð¸Ð´Ð¸Ð¼Ð¾ÑÑÐ¸ ÑÐ°Ð¹ÑÐ° Ð¸ ÐºÐ°ÑÐµÑÑÐ²Ð° ÐºÐ¾Ð½ÑÐµÐ½ÑÐ° Ð´Ð¾ Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÐµÑÐ¸ÑÐµÐ»ÐµÐ¹ ÑÐµÑÑÑÑÐ°. ÐÐ¾Ð²Ð»Ð¸ÑÑÑ Ð½Ð° ÑÑÐ°ÑÑ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÐ°Ð»Ð° Ð¼Ð¾Ð¶Ð½Ð¾ ÑÐ»ÑÑÑÐ°Ñ ÐµÐ³Ð¾ ÐºÐ°ÑÐµÑÑÐ²Ð¾ Ð² ÑÐµÐ»Ð¾Ð¼ Ð¸ Ð¿Ð¾ÑÑÐ¾ÑÐ½Ð½Ð¾ Ð¾Ð±Ð½Ð¾Ð²Ð»ÑÑ ÐºÐ¾Ð½ÑÐµÐ½Ñ. Ð£Ð»ÑÑÑÐ¸ÑÑ ÑÑÐ°ÑÑ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÐ°Ð»Ð° Ð½ÐµÐ²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ ÑÐ°Ð· Ð¸ Ð½Ð°Ð²ÑÐµÐ³Ð´Ð° â ÐµÐ³Ð¾ Ð¿ÐµÑÐ¸Ð¾Ð´Ð¸ÑÐµÑÐºÐ¸ Ð½ÑÐ¶Ð½Ð¾ Ð¾ÑÑÐ»ÐµÐ¶Ð¸Ð²Ð°ÑÑ Ð¿ÑÐ¸ Ð¿Ð¾Ð¼Ð¾ÑÐ¸ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÐ²Ð¸ÑÐ¾Ð². Ð ÑÑÑÑÐ°Ð½ÑÑÑ Ð½ÐµÐ´Ð¾ÑÐµÑÑ, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐ½Ð¸Ð¶Ð°ÑÑ Ð´Ð¾Ð²ÐµÑÐ¸Ðµ Ðº ÑÐµÑÑÑÑÑ ÑÐ¾ ÑÑÐ¾ÑÐ¾Ð½Ñ Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²ÑÑ ÑÐ¸ÑÑÐµÐ¼.
description: To date, the main and most significant indicator that allows evaluating the effectiveness of the existing educational portal and its advertising communications on the Internet is the assessment of the level of trust of this educational resource on the part of search engines. This is an immeasurable in absolute terms and a composite indicator that search engines take into account when ranking any resources on the web. Trust affects the promotion of an educational portal and is calculated based on many factors, from the visibility of the site and the quality of content to the behavior of visitors to the resource. You can influence the trust of an educational portal by improving its quality in general and constantly updating the content. It is impossible to improve the trust of an educational portal once and for all â it needs to be monitored periodically with the help of special services. And to eliminate shortcomings that reduce the credibility of the resource by search engines.