title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿Ð»Ð°Ð½Ð° Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð´Ð»Ñ ÐÐÐ Â«ÐÐ»Ð¸Ð´Ð¸-ÐÐ¾ÑÐ´Â»
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a marketing communications plan for llc Â«alidi-nordÂ»
Creators: name: ÐÐ°Ð»Ð¸Ð¼Ð¾Ð²Ð°, ÐÐµÑÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹
Ð¾Ð¿ÑÐ¾Ð²Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
Ð¿Ð»Ð°Ð½ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹
marketing communications tools
wholesale
marketing communications plan

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description: The subject of the graduate qualification work is âDevelopment of a marketing communications plan for LLC "Alidi-Nord"â. This work is devoted to the study of the theoretical foundations of marketing communications and the development of a communication campaign. Tasks that were solved in the course of the study:- to study the theoretical foundations of marketing communications;- to consider the features of marketing communications in the field of wholesale trade;- to conduct an analysis of the organizational and economic activities of Alidi-Nord LLC;- to develop a marketing communications plan;- to calculate the predicted values of the performance indicators of the proposed plan. The work was carried out on the basis of LLC "Alidi-Nord", where a significant part of the factual material of the study was collected. As part of the work, the calculation of the effectiveness of the communication campaign was made, which characterizes the feasibility of using the communication marketing system in the organization. The result of the work is a formed plan of marketing communications, the given indicators of the forecast of the effectiveness of the developed plan. Based on the study of the company "Alidi-Nord" LLC, it was decided to implement the proposed communication promotion program.