title: ÐÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð° Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð´ÐµÐºÐ¾ÑÐ°ÑÐ¸Ð²Ð½Ð¾Ð¹ ÐºÐ¾ÑÐ¼ÐµÑÐ¸ÐºÐ¸ Ð½Ð° Ð¶Ð¸ÑÐ¾Ð²Ð¾ÑÐºÐ¾Ð²Ð¾Ð¹ Ð¾ÑÐ½Ð¾Ð²Ðµ Ð´Ð»Ñ Ð¼Ð°ÐºÐ¸ÑÐ¶Ð° Ð³ÑÐ± Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÐµÐµ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð² ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Assessment of the quality of products of fat-based decorative cosmetics for lip makeup and the development of proposals for improving its assortment in a trading company
Creators: name: ÐÐ°ÑÐ¸Ð»ÑÐµÐ²Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÐºÐ¾ÑÐ¼ÐµÑÐ¸ÐºÐ° Ð½Ð° Ð¶Ð¸ÑÐ¾Ð²Ð¾ÑÐ¾ÐºÐ¾Ð²Ð¾Ð¹ Ð¾ÑÐ½Ð¾Ð²Ðµ
Ð³ÑÐ±Ð½ÑÐµ Ð¿Ð¾Ð¼Ð°Ð´Ñ
Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ°
Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð°
fat-based cosmetics
lipsticks
market analysis
quality assessment

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description: The purpose of this work is to assess the quality assurance of fat-based decorative cosmetics for lip makeup, analyze the state of the modern market for fat-based decorative cosmetics for lip makeup and develop proposals to improve the assortment in a trading company, and evaluate the quality of lipsticks presented on the domestic market. To achieve this goal, it is necessary to solve a number of tasks: to study the factors that shape the quality of the products; to study the current state of the market of the products under study, to analyze the assortment of the trading company under study and analyze consumer preferences; to determine the organoleptic and physical and chemical quality indicators of samples of fat-based cosmetics for lip makeup, to assess the compliance of these indicators and labeling samples of the requirements of regulatory and technical documentation. These studies were conducted on the basis of the consumer goods laboratory of the Higher School of Service and Trade. All tests were carried out in accordance with the requirements of regulatory documentation In this work were used standard and generally recognized in commodity science methods of organoleptic and physico-chemical tests. The experimental data was processed using Microsoft Excel software (data analysis package). The work uses statistical databases of Rosstat, the tree of HS of the EAEU. As a result of the work, it was revealed that the Russian sample â 5 ONE has the lowest values of quality indicators, and the Chinese sample â 2 LAVELLECOLLECTION has the highest values. According to the results of the analysis of the assortment and consumer preferences, the company is recommended to increase the share of French and South Korean brands in the assortment, increase the share of products in the price range from 300 to 500 rubles, and also reduce the share of products with a glossy effect in favor of increasing the share of products with a matte effect. These findings have practical application as recommendations to commercial and manufacturing enterprises that sell fat-based cosmetics for lip makeup.