title: Digital-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² ÑÑÐµÑÐµ Ð³ÑÑÐ·Ð¾Ð²ÑÑ Ð¿ÐµÑÐµÐ²Ð¾Ð·Ð¾Ðº
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Digital tools for promoting a company in the field of freight transportation
Creators: name: ÐÐ¾Ð³Ð°Ð´ÑÐº, ÐÐ»ÐµÐºÑÐµÐ¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: digital-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ
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ÐºÐ¾Ð½ÑÐµÐºÑÑÐ½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
ÑÐ½Ð´ÐµÐºÑ. Ð´Ð¸ÑÐµÐºÑ
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
ÑÑÐ½Ð¾Ðº Ð³ÑÑÐ·Ð¾Ð²ÑÑ Ð¿ÐµÑÐµÐ²Ð¾Ð·Ð¾Ðº
ÐÐÐ Â«ÐÑÑÐ·Ð¾Ð²Ð¸ÑÐºÐ¾ÑÂ»
digital tools
technologies of communication with audiences
contextual advertising
yandex. direct
social networks
freight transportation market
LLC Â«GruzovichkofÂ»

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð·Ð°Ð½Ð¸Ð¼Ð°ÑÑÐµÐ¹ÑÑ Ð³ÑÑÐ·Ð¾Ð²ÑÐ¼Ð¸ Ð¿ÐµÑÐµÐ²Ð¾Ð·ÐºÐ°Ð¼Ð¸ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ ÐºÑÐ¸Ð·Ð¸ÑÐ° Ð¸ Ð¾Ð³ÑÐ°Ð½Ð¸ÑÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð³Ð¾ Ð±ÑÐ´Ð¶ÐµÑÐ°. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¸ÑÑÐ»ÐµÐ´ÑÐµÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ PR Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸ digital-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ñ ÑÐµÐ»ÑÑ Ð²ÑÑÐ¾Ð´Ð° Ð½Ð° Ð½Ð¾Ð²ÑÐµ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ð¿ÑÐ¸ Ð¿Ð¾Ð¼Ð¾ÑÐ¸ Ð½Ð¾Ð²ÑÑ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ digital-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð½Ð° ÑÑÐ½ÐºÐµ Ð³ÑÑÐ·Ð¾Ð²ÑÑ Ð¿ÐµÑÐµÐ²Ð¾Ð·Ð¾Ðº Ð¸ Ð¸Ñ ÑÐµÑÑÑÑÐ¾Ð², ÑÐ°ÐºÐ¸Ñ ÐºÐ°Ðº ÑÐ°Ð¹Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. Ð ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð¾Ð±ÑÐµÐºÑÐ° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð° Ð²ÑÐ±ÑÐ°Ð½Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ ÐÐÐ Â«ÐÑÑÐ·Ð¾Ð²Ð¸ÑÐºÐ¾ÑÂ». ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÑÑÑÑ digital-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ÐÑÑÐ·Ð¾Ð²Ð¸ÑÐºÐ¾ÑÂ» Ð½Ð° ÑÑÐ½ÐºÐµ Ð³ÑÑÐ·Ð¾Ð²ÑÑ Ð°Ð²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½ÑÑ Ð¿ÐµÑÐµÐ²Ð¾Ð·Ð¾Ðº. Ð Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ÐÑÑÐ·Ð¾Ð²Ð¸ÑÐºÐ¾ÑÂ», Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÐµÐ¼ÑÑ digital-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð´Ð°Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÐµÐ¹. Ð ÑÐ°ÐºÐ¶Ðµ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿ÑÐ¾ÐµÐºÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ÐÑÑÐ·Ð¾Ð²Ð¸ÑÐºÐ¾ÑÂ» Ð½Ð° Ð¿Ð»Ð¾ÑÐ°Ð´ÐºÐµ Ð¯Ð½Ð´ÐµÐºÑ. ÐÐ¸ÑÐµÐºÑ. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ°, Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð½ÑÐµ Ð½Ð° Ð¿ÑÐµÐ´ÑÐ´ÑÑÐµÐ¼ Ð¾Ð¿ÑÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ° Ð¿ÑÐ¾Ð³Ð½Ð¾Ð·Ð° Ð¯Ð½Ð´ÐµÐºÑ. ÐÐ¸ÑÐµÐºÑ.â
description: In this final qualifying work, the problem of promoting a company engaged in cargo transportation in a crisis and a limited advertising budget is considered. The final qualifying work explores the use of PR promotion and digital tools to reach new audiences with the help of new communication tools The final qualifying work analyzes the use of digital tools in the freight transportation market and their resources, such as the companys website. The company LLC Â«GruzovichkofÂ» was chosen as the object of the study. The subject of the study is digital tools for the promotion of LLC Â«GruzovichkofÂ» in the market of truck transportation. In the practical part, an analysis of the characteristics of the company LLC Â«GruzovichkofÂ» was carried out, as well as an analysis of the digital tools used by this company. And developed a project to promote the company LLC Â«GruzovichkofÂ».