title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð¸ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ¸ Ð´Ð»Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð±Ð¸Ð¶ÑÑÐµÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of corporate identity elements and packing design for online jewelry store
Creators: name: ÐÐ¾ÑÐ´ÐµÐµÐ²Ð°, Ð¢Ð°ÑÑÑÐ½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
Ð½Ð¾ÑÐ¸ÑÐµÐ»Ð¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ
Ð´Ð¸Ð·Ð°Ð¹Ð½ ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ¸
corporate identity
corporate identity carriers
packaging design

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð¸ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ¸ Ð´Ð»Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð±Ð¸Ð¶ÑÑÐµÑÐ¸Ð¸Â».Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð´Ð»Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð±Ð¸Ð¶ÑÑÐµÑÐ¸Ð¸ Ñ ÑÑÐµÑÐ¾Ð¼ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹Ì Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸ ÐµÐµ ÑÐµÐ»ÐµÐ²Ð¾Ð¹Ì Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸.Â ÐÐ°Ð´Ð°ÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ:â Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐ»ÐµÐ²Ð¾Ð¸Ì Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸;â Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð°Ð½Ð°Ð»Ð°Ð³Ð¾Ð² ÑÐ¸ÑÐ¼ÐµÐ½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð¸ ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ¸ Ð² ÑÑÐµÑÐµ ÑÐºÑÐ°ÑÐµÐ½Ð¸Ð¹;â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÑÐ»ÐµÐ¼ÐµÐ½ÑÑ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð¸ ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÑ;â Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ Ð¾ÑÐµÐ½ÐºÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½Ð¾Ð³Ð¾ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð´Ð»Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð±Ð¸Ð¶ÑÑÐµÑÐ¸Ð¸.Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð°ÑÑ Ð½Ð° Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°Ñ ÐÐ ÐÑÐµÐ½Ð¾Ð² Ð. Ð.ÐÐµÑÐ¾Ð´Ñ: ÐºÐ°Ð±Ð¸Ð½ÐµÑÐ½Ð¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð²ÑÐ¾ÑÐ¸ÑÐ½Ð¾Ð¸Ì Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸,Â  ÐºÐ¾Ð½ÑÐµÐ½ÑÐ½ÑÐ¸Ì Ð¸ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¸Ì Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¼ÐµÑÐ¾Ð´ ÑÐ±Ð¾ÑÐ° Ð¿ÐµÑÐ²Ð¸ÑÐ½ÑÑ Ð´Ð°Ð½Ð½ÑÑ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð²ÐµÑÐ±Ð°Ð»ÑÐ½Ð¾Ð¸Ì ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸.Â ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ:Â â Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð°Ð½Ð°Ð»Ð°Ð³Ð¾Ð² ÑÐ¸ÑÐ¼ÐµÐ½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð¸ ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ¸ Ð² ÑÑÐµÑÐµ ÑÐºÑÐ°ÑÐµÐ½Ð¸Ð¹;Â â Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐ»ÐµÐ¹ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð±Ð¸Ð¶ÑÑÐµÑÐ¸Ð¸;â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ ÑÐ¸ÑÐ¼ÐµÐ½ÑÐ¹ ÑÑÐ¸Ð»Ñ Ð´Ð»Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð±Ð¸Ð¶ÑÑÐµÑÐ¸Ð¸ Ñ ÑÑÐµÑÐ¾Ð¼ Ð´Ð°Ð½Ð½ÑÑ, Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½ÑÑ Ð¿ÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð°Ð½Ð°Ð»Ð°Ð³Ð¾Ð² ÑÐ¸ÑÐ¼ÐµÐ½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð¸ ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ¸ Ð² ÑÑÐµÑÐµ ÑÐºÑÐ°ÑÐµÐ½Ð¸Ð¹ Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð·Ðµ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð±Ð¸Ð¶ÑÑÐµÑÐ¸Ð¸;â Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð¾Ð³Ð¾ ÑÐ¸ÑÐ¼ÐµÐ½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð¸ ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ¸ Ð´Ð»Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð±Ð¸Ð¶ÑÑÐµÑÐ¸Ð¸.ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÑÐµÑÑÑ ÑÐµÐ¼, ÑÑÐ¾ Ð´Ð»Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð±Ð¸Ð¶ÑÑÐµÑÐ¸Ð¸ Ð±ÑÐ» ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹Ì ÑÑÐ¸Ð»Ñ Ð¸ ÑÑÐ¿ÐµÑÐ½Ð¾ Ð²Ð½ÐµÐ´ÑÐµÐ½ Ð² Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸.Â 
description: The subject of the graduate qualification work: âDevelopment of corporate identity elements and packing design for online jewelry storeâ.The aim of the graduate qualification work is to develop a corporate identity for an online jewelry store, taking into account the specifics of the organization's activities, target audience.Tasks of the graduate qualification work:â analysis of the target audience;â to analyze the analags of corporate identity and packaging in the field of jewelry;â develop elements of corporate identity and packaging;â develop packaging;â to evaluate the effectiveness of the developed corporate identity for an online jewelry store.The work was carried out on the basis of an individual entrepreneur Arenov V. E.Methods: desk research of secondary information, content and comparative analysis, a method of collecting primary data based on verbal communication.The main results of the graduate qualification work:â the analysis of the analags of corporate identity and packaging in the field of jewelry was carried out;â the analysis of the consumption of the online jewelry store;â developed corporate identity for an online jewelry store, taking into account the data obtained during the analysis of corporate identity and packaging in the field of jewelry and the analysis of consumers of an online jewelry store;â the effectiveness of the developed corporate identity and packaging for the online jewelry store was evaluated.The practical significance of the work is determined by the fact that a corporate identity was developed for the online jewelry store and successfully implemented into the organization's activities.