title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ ÐºÐ¾Ð½ÑÑÐ¾Ð»Ñ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð¿ÑÑÐµÐ¼ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ crm- ÑÐ¸ÑÑÐµÐ¼Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Improving the control of business information by introducing crm systems into a company
Creators: name: Ð£Ð´Ð°Ð»Ð¾Ð², ÐÐ°ÐºÑÐ¸Ð¼
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÐºÐ¾Ð½ÑÑÐ¾Ð»Ñ
crm-ÑÐ¸ÑÑÐµÐ¼Ð°
Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ
Ð±Ð¸ÑÑÐ¸ÐºÑ24 Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ñ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð²
Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ° Ð»Ð¸Ð´Ð¾Ð²
control
crm-system
introduction
bitriks24
automation of business processes
processing leads

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÐÐÐ Â«ÐÑÑÑÐ°Ð» Ð¡ÐÐ±Â»
Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ 
ÑÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ ÐºÐ¾Ð½ÑÑÐ¾Ð»Ñ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ 
Â«ÐÑÑÑÐ°Ð» Ð¡ÐÐ±Â», Ð²Ð½ÐµÐ´ÑÐ¸Ð² Ð² ÐµÑ Ð¸Ð½ÑÑÐ°ÑÑÑÑÐºÑÑÑÑ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ. 
Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð°ÑÐ¿ÐµÐºÑÑ ÑÑÐ½ÐºÑÐ¸Ð¹ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ, 
Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¿Ð¾Ð½ÑÑÐ¸Ñ CRM-ÑÐ¸ÑÑÐµÐ¼, Ð¸Ñ ÑÐ¾Ð»Ð¸ Ð¸ Ð²Ð¸Ð´Ñ. 
ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÑÐ½ÐºÐ° CRM-ÑÐ¸ÑÑÐµÐ¼ Ð¸ ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ñ 3 
Ð»Ð¸Ð´Ð¸ÑÑÑÑÐ¸Ñ Ð±ÑÐ»Ð° Ð²ÑÐ±ÑÐ°Ð½Ð° Ð¾Ð´Ð½Ð° CRM-ÑÐ¸ÑÑÐµÐ¼Ð°, Ð±Ð¾Ð»ÐµÐµ Ð¿Ð¾Ð´ÑÐ¾Ð´ÑÑÐ°Ñ Ð¿Ð¾Ð´ 
ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸.
ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð° Ð¸Ð½ÑÑÐ°ÑÑÑÑÐºÑÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ 
Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ðµ Ð¸ Ð²Ð½ÐµÑÐ½Ð¸Ðµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ 
Ð¿ÑÑÐ¸ Ð¸Ñ ÑÐµÑÐµÐ½Ð¸Ñ.
ÐÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½Ð¾ Ð¿Ð¾ÑÐ°Ð³Ð¾Ð²Ð¾Ðµ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ Ñ 
Ð¿Ð¾ÑÐ»ÐµÐ´ÑÑÑÐµÐ¹ Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸ÐµÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² Ð¸ Ð¸Ð½ÑÐµÐ³ÑÐ°ÑÐ¸ÐµÐ¹ ÑÐ°Ð¹ÑÐ° 
Ð´Ð»Ñ Ð¿ÑÐ¸ÐµÐ¼Ð° Ð·Ð°ÑÐ²Ð¾Ðº Ð½ÐµÐ¿Ð¾ÑÑÐµÐ´ÑÑÐ²ÐµÐ½Ð½Ð¾ Ð² ÐÐ¸ÑÑÐ¸ÐºÑ24.
ÐÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÑÑÐ¿ÐµÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ° Ñ 
Ð¿Ð¾Ð¼Ð¾ÑÑÑ ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ñ Ð¸ Ð¾ÑÐµÐ½ÐºÐ¸ ÐºÐ»ÑÑÐµÐ²ÑÑ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ Ð´Ð¾ Ð¸ Ð¿Ð¾ÑÐ»Ðµ 
Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ðµ ÑÑÑÐµÐºÑÑ 
(Ð´Ð¾Ð»Ð³Ð¾ÑÑÐ¾ÑÐ½ÑÐµ Ð¸ ÐºÑÐ°ÑÐºÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐµ), ÐºÐ¾ÑÐ¾ÑÑÐµ Ð²Ð»Ð¸ÑÑÑ Ð½Ð° ÑÐ°ÑÑÐ¾Ð´Ñ Ð¸ Ð´Ð¾ÑÐ¾Ð´Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸.
description: The object of the study is Astral SPb LLC
The goal of the graduation work is to improve the control of business 
information of the company Astral SPb LLC by introducing a CRM system 
into its infrastructure.
The theoretical aspects of management functions, the basic concepts 
of CRM-systems, their roles and types are considered.
Based on the analysis of the market of CRM-systems and comparison of the 
three leading ones, one CRM-system was chosen, which is more suitable for 
the company's requirements. Analyzed the company's infrastructure and iden-
tified internal and external problems of the organization, as well as suggested 
ways to solve them. A step-by-step implementation of a CRM system was 
performed with subsequent automation of business processes and site inte-
gration for accepting applications directly to Bitrix24.
Comparing and evaluating key indicators before and after imple-
mentation, as well as the economic effects (long-term and short-term) that 
affect the companyâs expenses assessed the results of the projectâs success 
and revenues are considered.