title: Digital-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð² ÑÑÐµÑÐµ ÑÐ¿Ð¾ÑÑÐ°, Ð¾ÑÐ´ÑÑ Ð° Ð¸ ÑÐ°Ð·Ð²Ð»ÐµÑÐµÐ½Ð¸Ð¹
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Digital promotion of organizations in the sports, leisure, and entertainment industries
Creators: name: Ð¨ÐµÐ²ÑÐµÐ½ÐºÐ¾, ÐÐ½Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: digital-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
social media marketing
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³ Ð² ÑÑÐµÑÐµ ÑÐ¿Ð¾ÑÑÐ°
Ð¾ÑÐ´ÑÑ Ð° Ð¸ ÑÐ°Ð·Ð²Ð»ÐµÑÐµÐ½Ð¸Ð¹
Ð´Ð¸Ð·Ð°Ð¹Ð½ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ
ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
ÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½ÑÐ¹ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑ Â«ÐÐ¿ÑÐ¸ÐºÂ»
digital promotion
marketing in the sport
leisure
and entertainment industry
branding design
content planning
sports complex Â«OpticÂ»

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð° digital-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð² ÑÑÐµÑÐµ ÑÐ¿Ð¾ÑÑÐ°, Ð¾ÑÐ´ÑÑÐ° Ð¸ ÑÐ°Ð·Ð²Ð»ÐµÑÐµÐ½Ð¸Ð¹. Ð¦Ðµ-Ð»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° digital-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµ-Ð½Ð¸Ñ ÑÐ·Ð½Ð°Ð²Ð°ÐµÐ¼Ð¾ÑÑÐ¸ Ð¸ Ð°ÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ð¿ÑÐ¸ Ð·Ð°Ð¿ÑÑÐºÐµ ÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐº-ÑÐ°. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð¾Ð² Ð¸ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¿ÑÐ¸Ð¼ÐµÑÐ¾Ð² Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ digital-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½Ð¾Ð¹ ÑÑÐµÑÐµ. ÐÑÐ»Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¿Ð¾Ð½ÑÑÐ¸Ñ Ð¸ Ð¿ÑÐ¸Ð½ÑÐ¸Ð¿Ñ digital-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¾Ð¿Ð¸ÑÐ°Ð½Ñ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¸ Ð¼ÐµÑÐ¾Ð´Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐµÐ´Ðµ, Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐºÑÑÐµÐ³Ð¾ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ñ Ð¸ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¹ Ð² ÑÑÐµÑÐµ ÑÐ¿Ð¾ÑÑÐ°, Ð¾ÑÐ´ÑÑÐ° Ð¸ ÑÐ°Ð·Ð²Ð»ÐµÑÐµÐ½Ð¸Ð¹ Ð² ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐµÐ´Ðµ. ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ digital-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÑÐ»ÑÐ³ ÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð¼Ð½Ð¾Ð³Ð¾ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Â«ÐÐ¿ÑÐ¸ÐºÂ» ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ÐÐ¾ÑÑ Ð¡ÐµÐ²ÐµÑÐ¾-ÐÐ°Ð¿Ð°Ð´Â». Ð Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ Ð±ÑÐ»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾-ÑÐ°Ð½Ð° ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ Ð¿Ð¾ digital-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÐ»ÑÐ³ ÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Â«ÐÐ¿-ÑÐ¸ÐºÂ», ÐºÐ¾ÑÐ¾ÑÐ°Ñ Ð¿ÑÐµÐ´Ð¿Ð¾Ð»Ð°Ð³Ð°ÐµÑ Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ðµ Ð½Ð¾Ð²ÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² Ð¸ ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ðµ Ð»Ð¾-ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐµÐºÑÑÐµÐ¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½ÑÐ¹ Ð¿ÑÐ¾ÐµÐºÑ Ð¼Ð¾Ð¶ÐµÑ Ð±ÑÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾-Ð²Ð°Ð½ ÐºÐ°Ðº ÑÑÐºÐ¾Ð²Ð¾Ð´ÑÑÐ²Ð¾ Ð´Ð»Ñ Ð´ÑÑÐ³Ð¸Ñ ÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½ÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¹, Ð¶ÐµÐ»Ð°ÑÑÐ¸Ñ ÑÐ»ÑÑ-ÑÐ¸ÑÑ ÑÐ²Ð¾Ð¹ Ð¸Ð¼Ð¸Ð´Ð¶ Ð¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐµÐ´Ðµ. ÐÑÐ¾ÐµÐºÑ Ð±ÑÐ» ÑÐ°ÑÑÐ¸ÑÐ½Ð¾ ÑÐµÐ°Ð»Ð¸Ð·Ð¾Ð²Ð°Ð½ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÐµÐ¹.
description: This graduation thesis examines the problem of digital promotion of an or-ganization in the sports, leisure, and entertainment industry. The aim of the work is to develop a digital promotion project to increase the recognition and activity of the audience during the launch of a sports complex. The work analyzed exist-ing theoretical materials and practical examples of using digital promotion in the sports industry. The main concepts and principles of digital promotion were identified, and the tools and methods of promotion in the digital environment were described. An analysis of the current state and trends in the sports, leisure, and entertainment industry in the digital environment was conducted. The object of the research is the digital promotion of the services of the sports multifunc-tional complex Â«OpticÂ» of the company LLC Â«Kort Severo-ZapadÂ». In the prac-tical part, a digital promotion campaign was developed for the sports complex Â«OpticÂ», which aims to attract new customers and increase the loyalty of the cur-rent audience. The developed project can be used as a guide for other sports or-ganizations wishing to improve their image and promotion effectiveness in the digital environment. The project was partially implemented by the company.