title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Tailor Made Promo Ð´Ð»Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ TESS ÐÐÐ Â«ÐÑÐ¸Ð¼Ð¸ Ð¢ÑÑÐ¹Ð´Â»
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of Tailor Made Promo for Â«TESSÂ» products of LLC Â«Orimi TradeÂ»
Creators: name: ÐÐ°ÑÐ°Ð²Ð°ÐµÐ²Ð°, ÐÐ¾Ð»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¿ÑÐ¾Ð¼Ð¾-Ð°ÐºÑÐ¸Ñ
tailor made promo
Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸
ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐµÑÑ
marketing
promo
sales
retail

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Tailor Made Promo Ð´Ð»Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ TESS ÐÐÐ Â«ÐÑÐ¸Ð¼Ð¸ Ð¢ÑÑÐ¹Ð´Â».ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð² ÑÐ°Ð±Ð¾ÑÐµ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿ÑÐ¾Ð¼Ð¾-Ð°ÐºÑÐ¸Ñ Ð±ÑÐµÐ½Ð´Ð° Â«TESSÂ».Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° tailor made promo Ð´Ð»Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Â«TESSÂ» ÐÐÐ Â«ÐÑÐ¸Ð¼Ð¸ Ð¢ÑÑÐ¹Ð´Â» Ð´Ð»Ñ ÑÑÐ½ÐºÐ° ÐÐ°Ð·Ð°ÑÑÑÐ°Ð½Ð°.ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÑÐ½ÐºÐ° ÑÐ°Ñ Ð Ð¾ÑÑÐ¸Ð¸, Ð° ÑÐ°ÐºÐ¶Ðµ ÐÐ°Ð·Ð°ÑÑÑÐ°Ð½Ð° Ð±ÑÐ»Ð¸ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¿Ð¾ÐºÑÐ¿Ð°ÑÐµÐ»ÐµÐ¹ Ð¸ Ð´Ð¸Ð½Ð°Ð¼Ð¸ÐºÐ° ÑÐ°Ð¼Ð¸Ñ ÑÑÐ½ÐºÐ¾Ð².Ð Ð¼ÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸Ñ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð²Ð¾ÑÐ»Ð¸ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ ÑÑÐ°Ð¿Ñ:ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ.Ð¡Ð±Ð¾Ñ Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸: Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÑÐ¾Ð²Ð°ÑÐ° Ð´Ð»Ñ Ð¿ÑÐ¾Ð¼Ð¾-Ð°ÐºÑÐ¸Ð¸, ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸, Ð²ÑÐ±Ð¾Ñ Ð¿Ð°ÑÑÐ½ÐµÑÐ°, Ð²Ð¸Ð´Ð° Ð¿ÑÐ¾Ð¼Ð¾-Ð°ÐºÑÐ¸Ð¸, ÑÐ±Ð¾Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð¾ Ð±ÑÐ´ÑÑÐµÐ¹ Ð¿ÑÐ¾Ð¼Ð¾-Ð°ÐºÑÐ¸Ð¸ Â«TESSÂ» Ð½Ð° ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸Ð¸ Ð Ð¾ÑÑÐ¸Ð¸, ÑÐ±Ð¾Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð¾ Ð¿ÑÐ¾Ð¼Ð¾-Ð°ÐºÑÐ¸ÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð² Ð½Ð° ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸Ð¸ ÐÐ°Ð·Ð°ÑÑÑÐ°Ð½Ð°.ÐÐ¾Ð½ÐºÑÐµÑÐ¸Ð·Ð°ÑÐ¸Ñ ÑÑÐ»Ð¾Ð²Ð¸Ð¹ Ð¿ÑÐ¾Ð¼Ð¾-Ð°ÐºÑÐ¸Ð¹.Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ°Ð½Ð¸Ð·Ð¼Ð° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð¼Ð¾-Ð°ÐºÑÐ¸Ð¸.Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð±ÑÐ´Ð¶ÐµÑÐ° Ð¿ÑÐ¾Ð¼Ð¾-Ð°ÐºÑÐ¸Ð¸.ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð²ÑÐ²Ð¾Ð´Ð¾Ð² Ð² ÑÐ°Ð±Ð¾ÑÐµ Ð±ÑÐ»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° Ð¼ÐµÑÐ°Ð½Ð¸ÐºÐ° Ð¿ÑÐ¾Ð¼Ð¾-Ð°ÐºÑÐ¸Ð¸ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Â«TESSÂ», ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½ Ð¿ÑÐ¸Ð·Ð¾Ð²Ð¾Ð¹ ÑÐ¾Ð½Ð´ Ð¸ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ, Ð²ÑÐ¾Ð´ÑÑÐ¸Ðµ Ð² Ð¿ÑÐ¾Ð¼Ð¾-Ð°ÐºÑÐ¸Ñ.ÐÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¼Ð¾Ð³ÑÑ Ð±ÑÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ ÐÐÐ Â«ÐÑÐ¸Ð¼Ð¸ Ð¢ÑÑÐ¹Ð´Â» Ñ ÑÐµÐ»ÑÑ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶.
description: Topic of the final qualification work is Development of Tailor Made Promo for Â«TESSÂ» products of LLC Â«Orimi TradeÂ».The subject of the research in the work is a promotion of the brand "TESS".The purpose of the final qualifying work is to develop a tailor made promo for Â«TESSÂ» products of LLC Â«Orimi TradeÂ» for the market of Kazakhstan.Based on the analysis of the tea market in Russia and in Kazakhstan were identified the main trends in the behavior of buyers and the dynamics of the markets.The methodology of the final qualification work includes the following stages:1. Definition of the problem.2. Collection and analysis of information: product definition for promotion, definition of the target audience, choosing a partner, selection of the type of promotion, collecting information about the future Â«TESSÂ» promo campaign in Russia, collecting information about competitors' promotions on the territory of Kazakhstan.3. Specification of the terms of promotions.4. Development of a promotional campaign mechanism.5. Development of the promotional campaign budget.Based on the conclusions of the work, the mechanics of the "TESS" product promotion were developed, the prize fund was compiled and the events included in the promotion were determined.The proposed activities can be used by LLC Â«Orimi TradeÂ» in order to increase sales.