title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð¼Ð¾ÑÐ¾Ð¶ÐµÐ½Ð¾Ð³Ð¾, Ð¾Ð±Ð¾Ð³Ð°ÑÐµÐ½Ð½Ð¾Ð³Ð¾ Ð±Ð¸Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸ Ð°ÐºÑÐ¸Ð²Ð½ÑÐ¼Ð¸ Ð²ÐµÑÐµÑÑÐ²Ð°Ð¼Ð¸ ÑÐ°Ñ Ð¼Ð°ÑÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Developing of enriched with matcha tea bioactive agents ice cream production technology
Creators: name: ÐÑÐ·Ð½ÐµÑÐ¾Ð²Ð°, ÐÐ½Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐ°Ð¹ Ð¼Ð°ÑÑÐ°
Ð¼Ð¾ÑÐ¾Ð¶ÐµÐ½Ð¾Ðµ
ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ñ
Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ ÐºÐ°ÑÐµÑÑÐ²Ð°
ÑÐ»Ð°Ð²Ð¾Ð½Ð¾Ð¸Ð´Ñ
ÑÐ°Ð½Ð¸Ð½Ñ
Ñ Ð»Ð¾ÑÐ¾ÑÐ¸Ð»Ð»
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
matcha tea
ice cream
technology
quality indicators
flavonoids
tannins
chlorophyll
marketing

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description: The purpose of this work is development of the ice cream production technology with the addition of matcha tea while conducting researches on tea raw materials and samples of products, as well as development of the marketing strategy aspects for a food company with using matcha tea products. Tasks that were solved during the graduate qualifications work: - study of literature and ice cream production aspects; - development of ice cream recipes with the addition of matcha tea and elaboration of this one; - study of the quality parameters in tea raw materials samples; - selection of the optimal ice cream recipe based on studies of its quality indicators and following development of production documentation; - analysis of the matcha tea market, target audience, external and internal environments of a company to formulate its marketing strategy. There are the influence of the component composition on the ice cream quality, the process of its elaboration, studies of raw matcha tea materials, the coverage of the daily need for flavonoids, tannins, chlorophyll while consuming a portion of ice cream, studies of ice cream samples with matcha tea, the optimal tea concentration in ice cream, technological documentation, description of the companys marketing strategy in this work.