title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð¸Ð·Ð°Ð¹Ð½-ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð´Ð»Ñ ÑÐµÐ»ÐµÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a design concept for a TV company
Creators: name: Ð¡Ð¼Ð¸ÑÐ½Ð¾Ð²Ð°, ÐÐ°ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð°Ð¹Ð´ÐµÐ½ÑÐ¸ÐºÐ°
Ð²ÐµÐ±-ÑÐ°Ð¹Ñ
Ð´Ð¸Ð·Ð°Ð¹Ð½
ÐºÐ¸Ð½Ð¾ÑÑÑÐ´Ð¸Ñ
ÐºÐ¸Ð½Ð¾
ÑÐµÐ±ÑÐµÐ½Ð´Ð¸Ð½Ð³
ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐ¹ Ð¿Ð»Ð°ÐºÐ°Ñ
ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
identity
website
design
film studio
cinema
rebranding
advertising poster
branded products
corporate style

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð¸Ð·Ð°Ð¹Ð½-ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð´Ð»Ñ ÑÐµÐ»ÐµÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸Â».Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð¹ Ð°Ð¹Ð´ÐµÐ½ÑÐ¸ÐºÐ¸ Ð´Ð»Ñ ÑÐµÐ»ÐµÑÑÑÐ´Ð¸Ð¸ Ð´Ð¾ÐºÑÐ¼ÐµÐ½ÑÐ°Ð»ÑÐ½ÑÑ ÑÐ¸Ð»ÑÐ¼Ð¾Ð² Ð¢ÐµÐ»ÐµÐ¸Ð½Ð²ÐµÑÑ. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ:1. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð¿ÑÐµÐ´Ð¿ÑÐ¾ÐµÐºÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¸Ð·ÑÑÐµÐ½Ð° Ð¿ÑÐµÐ´Ð¼ÐµÑÐ½Ð°Ñ Ð¾Ð±Ð»Ð°ÑÑÑ.2. ÐÑÐ¿Ð¾Ð»Ð½ÐµÐ½ Ð¾Ð±Ð·Ð¾Ñ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¾Ð² ÑÑÐµÐ´Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð², Ð·Ð°Ð½Ð¸Ð¼Ð°ÑÑÐ¸ÑÑÑ Ð¿Ð¾Ð´Ð´ÐµÑÐ¶ÐºÐ¾Ð¹ Ð¸ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ð¾Ð¼ Ð¼ÐµÐ´Ð¸Ð° ÐºÐ¾Ð½ÑÐµÐ½ÑÐ°.3. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° Ð´Ð¸Ð·Ð°Ð¹Ð½-ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ Ð¸ ÑÑÐ¸Ð»ÐµÐ²Ð¾Ðµ ÑÐµÑÐµÐ½Ð¸Ðµ.4. ÐÑÐ¿Ð¾Ð»Ð½ÐµÐ½ ÑÐµÐ´Ð¸Ð·Ð°Ð¹Ð½ Ð»Ð¾Ð³Ð¾ÑÐ¸Ð¿Ð°.5. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ Ð±Ð»Ð¾Ðº (Ð»Ð¾Ð³Ð¾ÑÐ¸Ð¿, Ð·Ð½Ð°Ðº, ÑÐ²ÐµÑÐ¾Ð²Ð¾Ðµ ÑÐµÑÐµÐ½Ð¸Ðµ Ð¸ ÑÑÐ¸ÑÑÐ¾Ð²Ð¾Ðµ ÑÐµÑÐµÐ½Ð¸Ðµ).6. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÑÐµÑÐ¸Ñ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾-Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð¿Ð»Ð°ÐºÐ°ÑÐ¾Ð².7. Ð¡Ð¾Ð·Ð´Ð°Ð½Ð° ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð°Ñ Ð³ÑÐ°ÑÐ¸ÐºÐ° Ð´Ð»Ñ Ð½Ð¾ÑÐ¸ÑÐµÐ»ÐµÐ¹.8. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ ÑÐµÐ´Ð¸Ð·Ð°Ð¹Ð½ ÑÐ°Ð¹ÑÐ°.Ð ÑÐ¾Ð´Ðµ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð° Ð¸Ð·ÑÑÐµÐ½Ð° Ð¿ÑÐµÐ´Ð¼ÐµÑÐ½Ð°Ñ Ð¾Ð±Ð»Ð°ÑÑÑ Ð¸ ÑÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð° Ð°ÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ Ð²ÑÐ±ÑÐ°Ð½Ð½Ð¾Ð¹ ÑÐµÐ¼Ñ. ÐÐ¾ÑÐ»Ðµ Ð¾Ð±Ð·Ð¾ÑÐ° Ð°Ð½Ð°Ð»Ð¾Ð³Ð¾Ð² Ð±ÑÐ»Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹, ÑÐ²ÑÐ·Ð°Ð½Ð½ÑÑ Ñ ÐºÐ¸Ð½Ð¾Ð¸Ð½Ð´ÑÑÑÑÐ¸ÐµÐ¹ Ð¸ ÑÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ Ð¸ ÑÑÐ¸Ð»ÐµÐ²Ð¾Ðµ ÑÐµÑÐµÐ½Ð¸Ðµ.Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ» ÑÐ¾Ð·Ð´Ð°Ð½ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ Ð±Ð»Ð¾Ðº, ÑÐ»ÐµÐ¼ÐµÐ½ÑÑ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ (Ð¿Ð¸ÐºÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ, Ð¿Ð°ÑÑÐµÑÐ½Ñ), ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾-Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ Ð¿Ð»Ð°ÐºÐ°ÑÑ, Ð½Ð¾ÑÐ¸ÑÐµÐ»Ð¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð¸ ÑÐµÐ´Ð¸Ð·Ð°Ð¹Ð½ ÑÐ°Ð¹ÑÐ°.
description: The subject of the graduate qualification work is Â«Development of a design concept for a TV companyÂ».The purpose of the work is to develop a corporate identity for the TV studio of documentary films named Teleinvest. The research set the following goals:A pre-project analysis was carried out, the subject area was studied.A review of analogues among projects involved in the support and production of media content is carried out.A design concept and a style solution have been developed.Redesign of the logo has been carried out.A corporate block including logo, sign, colour and font solution has been developed.A series of advertising and information posters has been developed.Branded graphics for media have been created.Website redesign has been developed.During the completion of the final qualifying work, the subject area was studied, and the relevance of the chosen topic was formulated. After reviewing the analogues, the features of the corporate identity of modern companies associated with the film industry were analyzed and a concept and style solution was formed.As a result of the work, a corporate block, corporate identity elements (pictograms, patterns), advertising posters, corporate identity carriers and website redesign were created.