title: ÐÐ°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð°Ñ ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÐ° ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ ÐºÐ°Ðº ÐºÑÐ»ÑÑÑÑÐ½Ð°Ñ Ð¾ÑÐ½Ð¾Ð²Ð° Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð´Ð¸Ð·Ð°Ð¹Ð½-ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Methods of conceptual search in the process of shaping the image of an architectural object
Creators: name: ÐÐ¸ ÐÑÑÐ¶ÑÐ½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð´Ð¸Ð·Ð°Ð¹Ð½
ÑÐµÑÑÐ¾ÑÐ°Ð½
ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ
ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð°Ñ ÐºÑÐ»ÑÑÑÑÐ°
ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ Ð¸ÑÐºÑÑÑÑÐ²Ð¾ ÐÐ¾ÑÐµÐ¸
graphic design
restaurant
concept
corporate identity
national culture
traditional art of Korea

description: Ð¦ÐµÐ»ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÐºÐ¾ÑÐµÐ¹ÑÐºÐ¾Ð¹ ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð³ÑÐ°ÑÐ¸ÐºÐ¸ Ð² ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ð¸ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÑ ÑÑÐ¸Ð»ÐµÐ¹ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð¼Ð¾Ð´ÐµÐ»Ð¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ ÑÐµÑÑÐ¾ÑÐ°Ð½Ð° ÐºÐ¾ÑÐµÐ¹ÑÐºÐ¾Ð¹ ÐºÑÑÐ½Ð¸ Ð² Ð³. Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ðµ. ÐÐ°Ð´Ð°ÑÐ¸, ÑÐµÑÐ°ÐµÐ¼ÑÐµ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÐ½Ð°Ð»Ð¸Ð· Ð°ÐºÑÑÐ°Ð»ÑÐ½ÑÑ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð¾Ð² Ðº ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐ°Ñ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ ÑÐµÑÑÐ¾ÑÐ°Ð½Ð¾Ð² Ð®Ð¶Ð½Ð¾Ð¹ ÐÐ¾ÑÐµÐ¸ Ð¸ Ð Ð¾ÑÑÐ¸Ð¸. 2. ÐÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¿ÑÑÐµÐ¹ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð³ÑÐ°ÑÐ¸ÐºÐ¸ Ð®Ð¶Ð½Ð¾Ð¹ ÐÐ¾ÑÐµÐ¸ Ð¸ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ ÑÐ¾ÑÑÐ°Ð²Ð»ÑÑÑÐ¸Ñ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð°Ð¹Ð´ÐµÐ½ÑÐ¸ÐºÐ¸ ÑÐµÑÑÐ¾ÑÐ°Ð½Ð¾Ð². 3. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ¸Ð¿Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ð¹ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° ÑÐµÑÑÐ¾ÑÐ°Ð½Ð¾Ð² ÐºÐ¾ÑÐµÐ¹ÑÐºÐ¾Ð¹ ÐºÑÑÐ½Ð¸ Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹. 4. Ð¡Ð¾Ð·Ð´Ð°Ð½Ð¸Ðµ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ ÑÐµÑÑÐ¾ÑÐ°Ð½Ð° ÐºÐ¾ÑÐµÐ¹ÑÐºÐ¾Ð¹ ÐºÑÑÐ½Ð¸ Ñ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ°Ð¼Ð¸ Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð¹ Ð³ÑÐ°ÑÐ¸ÐºÐ¸ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð¾Ð² Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ. 5. ÐÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ðµ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ ÐÐÐ  Ð¿Ð¾ Ð²Ð¸Ð·ÑÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ñ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸ÐµÐ¼ ÑÐ¸ÑÑÐ¾Ð²ÑÑ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÐµÐ´Ð°ÐºÑÐ¾ÑÐ¾Ð². ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÐ»Ð¸ Ð±ÑÐ»Ð° Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐºÐ¾ÑÐµÐ¹ÑÐºÐ¾Ð³Ð¾ Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¸ÑÐºÑÑÑÑÐ²Ð° Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° Ð¼Ð¾Ð´ÐµÐ»Ñ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ ÑÐµÑÑÐ¾ÑÐ°Ð½Ð° ÐºÐ¾ÑÐµÐ¹ÑÐºÐ¾Ð¹ ÐºÑÑÐ½Ð¸ Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¾Ð½Ð½ÑÑ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ. Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð´Ð»Ñ Ð²Ð¸Ð·ÑÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ½Ð¾Ð¹ Ð¸Ð´ÐµÐ¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð¸ ÑÐ¸ÑÑÐ¾Ð²ÑÐµ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ðµ 2D-ÑÐµÐ´Ð°ÐºÑÐ¾ÑÑ.
description: The purpose of the study is to determine the features of the use of Korean traditional graphics in the creation of modern corporate identity on the example of developing a corporate identity model for a Korean cuisine restaurant in St. Petersburg. The research set and solve the following goals: 1. Analysis of current approaches to creating a corporate identity on the examples of modern restaurants in South Korea and Russia. 2. Identification of ways of interaction between the traditional graphics of South Korea and the modern components of the graphic identity of restaurants. 3. Development of a typology of trends in modern graphic design of Korean cuisine restaurants using information technology. 4. Creation of a corporate identity concept for a Korean cuisine restaurant with elements of national graphics based on the materials of the study. 5. Implementation of the practical part of the WRC on the visualization of the elements of the corporate identity concept using digital graphic editors. To achieve this goal, the features of the development of Korean national art in the field of modern graphic design were identified and a model of the corporate identity of a Korean cuisine restaurant was developed using traditional elements of the national style. In the course of work, information technologies and 2D digital graphic editors were used to visualize the project idea.