title: ÐÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÐÐÐ Â«Ð¤Ð¸ÑÐ¼Ð¾ÑÑÂ» Ð² ÑÐµÑÐ¸ ÐÐ½ÑÐµÑÐ½ÐµÑ ÑÐµÑÐµÐ· Ð±Ð»Ð¾Ð³ÐµÑÐ¾Ð² Ð¸ Ð»Ð¸Ð´ÐµÑÐ¾Ð² Ð¼Ð½ÐµÐ½Ð¸Ð¹
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Promotion of Fitmost LLC on the on the internet and opinion leaders
Creators: name: ÐÐµÑÐ¼Ð¸Ð½Ð¾Ð²Ð°, ÐÐ°ÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÐµÑÐµÐ· Ð±Ð»Ð¾Ð³ÐµÑÐ¾Ð²
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
influence â Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÑÐµÑÑÐ²Ð¾
marketing strategy
promotion through bloggers
social networks
influence marketing
collaboration

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐÐÐ Â«Ð¤ÐÐ¢ÐÐÐ¡Ð¢Â» Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑÐµ ÑÐµÑÐµÐ· Ð±Ð»Ð¾Ð³ÐµÑÐ¾Ð² Ð¸ Ð»Ð¸Ð´ÐµÑÐ¾Ð² Ð¼Ð½ÐµÐ½Ð¸Ð¹. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ ÐÐ¨ÐÐ. ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ: Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ð¹, Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ð¹, ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ¾-Ð¼Ð°ÑÐµÐ¼Ð°ÑÐ¸ÑÐµÑÐºÐ¸Ð¹, ÑÐºÑÐ¿ÐµÑÑÐ½ÑÑ Ð¾ÑÐµÐ½Ð¾Ðº, Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ° Ð»Ð¸ÑÐµÑÐ°ÑÑÑÐ½ÑÑ Ð¸ÑÑÐ¾ÑÐ½Ð¸ÐºÐ¾Ð², ÑÐ¿ÐµÑÐ¸Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÑ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð¾Ð² Ð¸ Ð´Ð°Ð½Ð½ÑÑ Ð¸ÑÑÐ»ÐµÐ´ÑÐµÐ¼Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: â Ð±ÑÐ»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÐºÐ¾Ð½ÑÐµÐ½Ñ-ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ; â Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½Ð¾Ð¹ ÐºÐ¾Ð½ÑÐµÐ½Ñ-ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð´Ð»Ñ ÑÐµÐºÐ»Ð°Ð¼Ñ ÐÐÐ Â«Ð¤ÐÐ¢ÐÐÐ¡Ð¢Â» Ð¿Ð¾ÑÑÐµÐ´ÑÑÐ²Ð¾Ð¼ Ð±Ð»Ð¾Ð³ÐµÑÐ¾Ð². ÐÐ±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÐÐÐ  Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÑÐµÑÑÐ²Ð° Ñ Ð±Ð»Ð¾Ð³ÐµÑÐ°Ð¼Ð¸ Ð¿Ð¾Ð·Ð²Ð¾Ð»Ð¸Ñ ÑÐµÑÐ²Ð¸ÑÑ Ð¤ÐÐ¢ÐÐÐ¡Ð¢ ÑÐ°ÑÑÐ¸ÑÐ¸ÑÑ ÑÐ²Ð¾Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ, Ð¿Ð¾Ð²ÑÑÐ¸ÑÑ ÑÐ·Ð½Ð°Ð²Ð°ÐµÐ¼Ð¾ÑÑÑ Ð±ÑÐµÐ½Ð´Ð° Ð¸ Ð¿ÑÐ¸Ð²Ð»ÐµÑÑ Ð½Ð¾Ð²ÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð². ÐÑÐ¸ ÑÐ°Ð±Ð¾ÑÐµ Ð½Ð°Ð´ ÐÐÐ  Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ ÑÐ¸ÑÑÐ¾Ð²ÑÐµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð»Ð¸ÑÐµÐ½Ð·Ð¸Ð¾Ð½Ð½Ð¾Ðµ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½Ð¾Ðµ Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½ÑÐ¹ Ð¿Ð°ÐºÐµÑ Microsoft Office, Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½Ð°Ñ ÑÐ¸ÑÑÐµÐ¼Ð° Â«ÐÐ½ÑÐ¸Ð¿Ð»Ð°Ð³Ð¸Ð°Ñ.ÐÐ£ÐÂ», Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾-Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ñ ÐÐ½ÑÐµÑÐ½ÐµÑ, Ð­ÐÐ¡ Ð¡ÐÐ±ÐÐ£, Ð½Ð°ÑÑÐ½Ð°Ñ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð°Ñ Ð±Ð¸Ð±Ð»Ð¸Ð¾ÑÐµÐºÐ° eLIBRARY.RU. ÐÑÐ²Ð¾Ð´Ñ. ÐÐ°Ð´Ð°ÑÐ¸ ÐÐÐ  ÑÐµÑÐµÐ½Ñ, ÑÐµÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° Ð¾Ð±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð².
description: The aim of the graduate qualification work this is an analysis of the promotion of FITMOST LLC on the Internet through bloggers and opinion leaders. The work has been carried out on the materials GSIM. Research methods used: analytical, graphic, economic and mathematical, expert assessments, analysis and processing of literary sources, specialized materials and data of the company under study. The main results of the graduate qualification work: â a content strategy has been developed; â the effectiveness of the proposed content strategy for advertising FITMOST LLC through bloggers has been determined. The areas of the graduate qualification work results application: The proposed strategy of cooperation with bloggers will allow the FITMOST service to expand its audience, increase brand awareness and attract new customers. Information technologies licensed software Microsoft Office software package, Anti-Plagiarism software system.University", Internet information and search engines, EBS SPbPU, scientific electronic library eLIBRARY.RU were used while working on the graduate qualification work. Conclusions. Tasks have been solved, aim has been achieved, the areas of the results application have been determined.