title: ÐÐ¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð±Ð°Ð½ÐºÐ¾Ð²ÑÐºÐ¸Ñ ÑÑÐ»ÑÐ³ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐ Â«Ð Ð°Ð¹ÑÑÐ°Ð¹Ð·ÐµÐ½Ð±Ð°Ð½ÐºÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Improving the competitiveness of banking services (for example, JSC Â«RaiffeisenbankÂ»)
Creators: name: ÐÐ°Ð»Ð¸ÑÐµÐ²ÑÐºÐ°Ñ, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ñ
Ð±Ð°Ð½Ðº
Ð±Ð°Ð½ÐºÐ¾Ð²ÑÐºÐ°Ñ ÑÑÐ»ÑÐ³Ð°
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸
competitiveness
competition
bank
banking service
competitive strategy
improvement of competitiveness

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«ÐÐ¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð±Ð°Ð½ÐºÐ¾Ð²ÑÐºÐ¸Ñ ÑÑÐ»ÑÐ³ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐ Â«Ð Ð°Ð¹ÑÑÐ°Ð¹Ð·ÐµÐ½Ð±Ð°Ð½ÐºÂ»)Â».
ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¹ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸, Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð±Ð°Ð½ÐºÐ¾Ð²ÑÐºÐ¸Ñ ÑÑÐ»ÑÐ³ Ð¸ ÐµÐµ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐ Â«Ð Ð°Ð¹ÑÑÐ°Ð¹Ð·ÐµÐ½Ð±Ð°Ð½ÐºÂ». ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ:
1. ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÑÑ ÑÑÑÐ½Ð¾ÑÑÑ Ð¸ ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ñ Ð±Ð°Ð½ÐºÐ¾Ð²ÑÐºÐ¸Ñ ÑÑÐ»ÑÐ³;
2. Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ Ð±Ð°Ð½ÐºÐ¾Ð²ÑÐºÐ¸Ñ ÑÑÐ»ÑÐ³;
3. Ð¸Ð·ÑÑÐ¸ÑÑ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð±Ð°Ð½ÐºÐ¾Ð²ÑÐºÐ¸Ñ ÑÑÐ»ÑÐ³;
4. ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÑÑ Ð¾Ð±ÑÑÑ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÑ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð±Ð°Ð½ÐºÐ°;
5. Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÑ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ² Ð±Ð°Ð½ÐºÐ°;
6. ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð±Ð°Ð½ÐºÐ¾Ð²ÑÐºÐ¸Ñ ÑÑÐ»ÑÐ³.
ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÐÐ Â«Ð Ð°Ð¹ÑÑÐ°Ð¹Ð·ÐµÐ½Ð±Ð°Ð½ÐºÂ» Ð±ÑÐ»Ð° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð±Ð°Ð½ÐºÐ¾Ð²ÑÐºÐ¸Ñ ÑÑÐ»ÑÐ³. ÐÐ¾ Ð¸ÑÐ¾Ð³Ð°Ð¼ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸, ÑÐ°ÐºÐ¸Ðµ ÐºÐ°Ðº:
1. Ð½Ð¾Ð²ÑÐ¹ Ð±Ð°Ð½ÐºÐ¾Ð²ÑÐºÐ¸Ð¹ Ð¿ÑÐ¾ÐµÐºÑ Â«ÐÐ¾Ð»ÑÑÐ°Ñ Ð¿Ð¾ÐºÑÐ¿ÐºÐ°Â»,
2. ÐºÑÐµÐ´Ð¸ÑÐ½Ð°Ñ ÐºÐ°ÑÑÐ°.
Ð ÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¸Ð²ÐµÐ´ÐµÑ Ðº ÑÐ¾ÑÑÑ ÑÐ¸ÑÑÐ¾Ð¹ Ð¿ÑÐ¸Ð±ÑÐ»Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸.
description: Theme of final qualification work: "Improving the competitiveness of banking services (for example, JSC" Raiffeisenbank ")."
This work is devoted to the study of competitiveness strategies, the study of the competitiveness of banking services and its improvement using the example of Raiffeisenbank JSC. Tasks that were solved during the study:
1. to consider the nature and classification of banking services;
2. explore the competitiveness of banking services;
3. to study the features of banking services;
4. consider the general characteristics of the bank;
5. to analyze the competitive advantages of the bank;
6. develop proposals to improve the competitiveness of banking services.
Based on the organizational and economic analysis of Raiffeisenbank, JSC, an assessment was made of the competitiveness of banking services. Based on the results of the analysis, measures were proposed to increase competitiveness, such as:
1. The new banking project "Big Purchase",
2. credit card.
The implementation of the proposed measures to increase competitiveness will lead to an increase in the company's net profit.