E-COMMERCE AS ONE OF THE KEY FACTORS ENSURING THE COMPETITIVENESS OF AGRARIAN ENTERPRISES IN UKRAINE
Creators: name: Kysh Lm.
Publisher: name: Colloquium-journal
Year: 2021
Subjects: agrarian enterprises
business models of e-commerce
types of e-commerce
e-commerce
competitiveness.

description: The scientific research examines the use of e-commerce by agricultural producers in Ukraine under condi-tions of the impact of quarantine restrictions on the functioning of the national, international, world economic systems and individual markets. The influence of e-commerce (EC) on the competitiveness of agrarian enter-prises in the country is revealed. The aim of the research is to reveal the importance of e-commerce for ensuring the competitiveness of Ukrainian agricultural producers and to clarify the features of its use for agricultural holdings, large, medium-sized and small enterprises under conditions of a global pandemic and development of the quarantine crisis. The methods of analysis and synthesis, induction and deduction, monographic and graphic methods and the method of logical generalization are used in the work. The research methodology is based on the system-functional and historical approaches. Based on the critical analysis of foreign scientific developments by domestic scientists, the essence of the term “e-commerce” was defined at the beginning of the research with the emphasis on the growth of the competitiveness and economic efficiency of business entities and relevant software products in the context of the increase of meeting customer needs in products (jobs, ser-vices). The study of statistics on the development of commercial activity and e-commerce in the world during 2014-2020 has revealed that EC grew faster and was the main driver of commercial activity growth in the global markets. At the same time, the use of e-commerce tools by agricultural producers was low. However, quarantine restrictions of 2020 have significantly accelerated the use of e-commerce by agricul-tural enterprises throughout the world having defined e-commerce as a key factor ensuring competitiveness of agricultural producers in modern economic conditions. A study of statistics on the development of e-ecommerce in Ukraine and its use by agricultural producers indicates a lag behind global trends and the growing role of e-commerce in 2020 under the influence of the quarantine crisis and inability to carry out fi-nancial and economic activities in the agricultural sector. The importance of intensification of e-commerce by agricultural producers in Ukraine in order to increase their competitiveness is emphasized. The benefits and limitations for the competitiveness of the domestic agrarian enterprises when using e-commerce tools consider-ing the size of business entities (agricultural holdings, large, medium-sized and small enterprises) are identi-fied. Directions of e-commerce intensification by agricultural producers of Ukraine in the context of the growth of their competitiveness are developed considering the peculiarities of their commercial activity (agri-cultural holdings, large, medium-sized and small enterprises). Further ways of research within the framework of revealing the relationship between e-commerce and competitiveness of domestic enterprises are outlined.