title: ÐÐ¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Increasing the competitiveness of an international company based on a marketing strategy
Creators: name: ÐÐ¾Ð»ÐºÐ¾Ð²Ð°, ÐÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½Ñ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ°ÑÑÐ¸ÑÐµÐ½Ð¸Ñ
Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð²
management
competitiveness
marketing strategy
expansion strategy
competitor analysis

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description: The title of the bachelor graduate qualification work: âIncreasing the competitiveness of an international company based on a marketing strategyâ.The aim of the graduate qualification work is to develop a marketing strategy aimed at improving the company's competitiveness. Tasks of the graduate qualification work:-to consider the theoretical foundations of competitiveness;-to study the marketing environment and its impact on the activities of the studied international company;-to offer an effective marketing strategy for the company;-to develop a program of action to implement the strategy. The graduate qualification work was carried out on the basis of the international company Â«Educational TechnologiesÂ», which provides additional education for children and adults. Methods: The methods of empirical studies, such as: comparison statistical treatment, in particular table. And also methods of theoretical research, namely: monographic. The main results of the graduate qualification work:-the essence and economic content of competitiveness in international business is considered;-the marketing environment has been studied and the competitive advantages of the international company under study have been evaluated;-a marketing strategy is proposed to increase the company's competitiveness;-a program of actions for the implementation of the strategy has been developed, and the effectiveness of its implementation has been justified. The practical significance of the work is determined by the possibility of applying the developed measures in the activities of the studied international company and entering the Chinese market for teaching the local population English.