title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð²ÑÑ Ð¾Ð´Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð½Ð¾Ð²ÑÐ¹ ÑÑÐ½Ð¾Ðº ÑÐ±ÑÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a strategy for entering a new market for the company
Creators: name: ÐÐ¾ÑÐ·ÐµÐ½ÐºÐ¾Ð²Ð°, ÐÐ»ÐµÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÑÑÐ½Ð¾Ðº ÑÐ±ÑÑÐ°
ÑÐ±ÑÑÐ¾Ð²Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ðµ Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ
ÑÐ°ÑÑ-ÑÑÐ´
sales market
sales strategy
trade
public catering
fast food

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð²ÑÑÐ¾Ð´Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð½Ð¾Ð²ÑÐ¹ ÑÑÐ½Ð¾Ðº ÑÐ±ÑÑÐ°Â».
Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð²ÑÑÐ¾Ð´Ð° ÐÐÐ Â«ÐÐ°ÑÐºÐ¾Ð½Â» Ð½Ð° Ð½Ð¾Ð²ÑÐ¹ ÑÑÐ½Ð¾Ðº ÑÐ±ÑÑÐ°.
ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÐ»Ð¸ Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸:
- Ð¸Ð·ÑÑÐµÐ½Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ ÑÐ±ÑÑÐ° ÑÐ¾Ð²Ð°ÑÐ¾Ð²;
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- Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð° ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾-ÑÐ¾Ð·ÑÐ¹ÑÑÐ²ÐµÐ½Ð½Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸;
- Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÐÐÐ Â«ÐÐ°ÑÐºÐ¾Ð½Â»;
- Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½ ÑÑÐ½Ð¾Ðº ÑÐ±ÑÑÐ° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸;
- ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð²ÑÑÐ¾Ð´Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð½Ð¾Ð²ÑÐ¹ ÑÑÐ½Ð¾Ðº ÑÐ±ÑÑÐ°;
- Ð¾ÑÐµÐ½ÐµÐ½Ð° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸.
ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÑÑÐ½Ð¾Ðº ÑÐ±ÑÑÐ° ÑÐ¾Ð²Ð°ÑÐ¾Ð².
Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐ°ÑÐºÐ¾Ð½Â». ÐÑÐ½Ð¾Ð²Ð½ÑÐ¼ Ð²Ð¸Ð´Ð¾Ð¼ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÑÐ²Ð»ÑÐµÑÑÑ "ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ Ð¾Ð¿ÑÐ¾Ð²Ð°Ñ Ð½ÐµÑÐ¿ÐµÑÐ¸Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð½Ð°Ñ Ð¿Ð¸ÑÐµÐ²ÑÐ¼Ð¸ Ð¿ÑÐ¾Ð´ÑÐºÑÐ°Ð¼Ð¸, Ð½Ð°Ð¿Ð¸ÑÐºÐ°Ð¼Ð¸ Ð¸ ÑÐ°Ð±Ð°ÑÐ½ÑÐ¼Ð¸ Ð¸Ð·Ð´ÐµÐ»Ð¸ÑÐ¼Ð¸". Ð¡Ð¿ÐµÑÐ¸Ð°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ - Ð¿ÑÐ¾Ð´Ð°Ð¶Ð° Ð²ÑÑÐ¾ÐºÐ¾ÐºÐ°ÑÐµÑÑÐ²ÐµÐ½Ð½ÑÑ Ð³Ð¾ÑÑÑÐ¸Ñ ÑÐ¾Ñ-Ð´Ð¾Ð³Ð¾Ð² Ð¸ ÑÑÐ½Ð´Ð²Ð¸ÑÐµÐ¹ Ð¸Ð· ÑÑÑÑÑ Ð²ÑÑÐ¾ÐºÐ¾Ð¹ ÑÑÐµÐ¿ÐµÐ½Ð¸ Ð³Ð¾ÑÐ¾Ð²Ð½Ð¾ÑÑÐ¸ Ð¸ Ð¿Ð¾ ÑÑÐ°Ð½Ð´Ð°ÑÑÐ°Ð¼ ÐºÐ°ÑÐµÑÑÐ²Ð° ÐºÐ»Ð°ÑÑÐ° Â«Ð¿ÑÐµÐ¼Ð¸ÑÐ¼Â». Â«ÐÐ°ÑÐºÐ¾Ð½Â» ÑÐ²Ð»ÑÐµÑÑÑ Ð»Ð¸Ð´ÐµÑÐ¾Ð¼ ÑÑÐµÐ´Ð¸ ÑÐµÑÐµÐ²ÑÑ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¹ Ð¿Ð¾ ÐºÐ¾Ð»Ð¸ÑÐµÑÑÐ²Ñ ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ ÑÐ¾ÑÐµÐº Ð¸ Ð²Ð»Ð°Ð´ÐµÐµÑ ÑÐ¾Ð±ÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ Ð¼Ð°ÑÐºÐ¾Ð¹ Â«StardogsÂ». 
Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð¼ÐµÑÐ¾Ð´Ñ ÑÐ±Ð¾ÑÐ° Ð¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð´Ð°Ð½Ð½ÑÑ: ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð¼ÐµÑÐ¾Ð´, ÑÑÐ°ÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð¼ÐµÑÐ¾Ð´, Ð¼ÐµÑÐ¾Ð´ Ð°Ð±ÑÑÑÐ°ÐºÑÐ½Ð¾Ð³Ð¾ Ð¼Ð¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¸ÑÑÐ°ÑÐ¸Ð¸. 
Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð²ÑÑÐ¾Ð´Ð° ÐÐÐ Â«ÐÐ°ÑÐºÐ¾Ð½Â» Ð½Ð° Ð½Ð¾Ð²ÑÐ¹ ÑÑÐ½Ð¾Ðº ÑÐ±ÑÑÐ°, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸.
description: The topic of the final qualification work: "Development of a strategy for entering a new market for the company". 
The aim of this work is developing a strategy for entering a new market for LLC Â«MarkonÂ». 
To achieve this goal, the following tasks were completed: 
- studying sales theory basis; 
- compiling a general description of LLC " MarkonÂ»; 
- analyzing the financial and economic activities of the company; 
- marketing analysis of LLC "Markon" ; 
- analyzing the company's sales market; 
- developing a strategy for entering a new sales market; 
- evaluating the effectiveness of the developed strategy. 
The object of the research is the product sales market. 
The work was carried out on the example of LLC "Markon". The main economic activity of the company is "nonspecialized wholesale trade in food, beverages and tobacco products". The company specializes in selling highquality hot dogs and sandwiches made from highgrade raw materials according to premium quality standards. "Markon" is the leader among network concepts in terms of the number of retail outlets and owns the trademark "Stardogs". 
The following methods of data collection and research were used: traditional analysis, economic analysis, analytical method, statistical meth-od, and abstract modeling of the situation. 
In the course of the work, an analysis of the company's activities was conducted, a strategy for entering the new sales market was developed, and the effectiveness of this strategy was evaluated.