title: Development of activities for the launch of a new line of cheeses taking into account global digital marketing experience
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð·Ð°Ð¿ÑÑÐºÑ Ð½Ð¾Ð²Ð¾Ð¹ Ð»Ð¸Ð½ÐµÐ¹ÐºÐ¸ ÑÑÑÐ¾Ð² Ñ ÑÑÐµÑÐ¾Ð¼ Ð¼Ð¸ÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¾Ð¿ÑÑÐ° ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°
Creators: name: Ð Ð°Ð¼Ð¸ÑÐµÐ· Ð Ð°Ð¼Ð¸ÑÐµÐ·, ÐÐ¸Ð·ÐµÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: marketing
cheese
bioactive
launch
digital media
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ÑÑÑ
Ð±Ð¸Ð¾Ð°ÐºÑÐ¸Ð²Ð½ÑÐ¹
Ð·Ð°Ð¿ÑÑÐº
ÑÐ¸ÑÑÐ¾Ð²ÑÐµ Ð¼ÐµÐ´Ð¸Ð°

description: The aim of the study of this research is to develop activities to launch a new line of cheeses with bioactives. The study was carried out on the basis of cheese with bioactive compounds. Research subject: launch a new line of cheese fortified with bioactive compounds. Research methods: analysis of the literature and internet resources, structuring of this information, technical study and research studies on the subject. The main results of the study: Develop two different product lines of cheese enriched with bioactives compounds.Â  Develop marketing activities to launch a new line of cheeses. Promote the health benefits of cheese consumption for consumers Analysis consumer trends and the use of digital marketing in cheese distribution business. Application field: food industry. The scientific novelty of the study is recommendation of consumption a new product of cheese that provide health benefits. Conclusions. The tasks of the thesis are solved, the goal is achieved, and the scope of application of the results is determined. The results obtained show signs of scientific novelty. The directions of further research are defined.
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