title: ÐÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ Ð´Ð¾Ð¿Ð¾Ð»Ð½ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÐ°Ð»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Application of augmented reality as a tool for product promotion
Creators: name: Ð¡Ð°ÑÐ°ÑÑÐ´Ð¸Ð½Ð¾Ð²Ð°, ÐÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ñ Ð´Ð¾Ð¿Ð¾Ð»Ð½ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÐ°Ð»ÑÐ½Ð¾ÑÑÐ¸
Ð²Ð¸Ð·ÑÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ
ÐºÐ¾Ð½Ð²ÐµÑÑÐ¸Ñ
Ð¼Ð°ÑÐºÐ¸ Ð´Ð¾Ð¿Ð¾Ð»Ð½ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÐ°Ð»ÑÐ½Ð¾ÑÑÐ¸
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
augmented reality technology
visualization
conversion
augmented reality masks
marketing communications

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description: The title of the master graduate qualification work: âApplication of augmented reality as a tool for product promotionâ. The aim of the study is to investigate the application of augmented reality technology as a product promotion tool. The study was carried out on the basis of the "Moroshka" LLC, a Russian company producing and selling home decor goods.Research subject: promotion with the help of augmented reality tools. Research methods: general scientific research methods were used - comparative analysis and the method of analogy, as well as marketing research methods - in-depth interview with an expert and observation of customer behavior on the Wildberries marketplace. The main results of the study: - a comparative analysis of the market of augmented and virtual reality in the leading countries was carried out; - we analyzed the experience of using the technology in other companies and compared the goals of using the technology with the set of marketing communications; - identified the reasons for the inefficient use of augmented reality masks in the Moroshka company; - three options for introducing the technology into the Moroshka company were developed and their costs and effectiveness were calculated. Application field: application of work results in activity of the subject company. The scientific novelty of the study is the author's approach to the introduction of augmented reality elements in the promotion of goods. Conclusions: The tasks of the thesis are solved, the goal is achieved, and the scope of application of the results is determined. The results obtained show signs of scientific novelty.