title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼ Ð¿Ð¾Ð¾ÑÑÐµÐ½Ð¸Ñ Ð¸ ÑÑÐ¸Ð¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾ÑÑÐ¾ÑÐ½Ð½ÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÑ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of a set of measures to improve the programs of encouragement and stimulation of regular
Creators: name: Ð¢ÐµÑÑÐ¾ÐµÐ´Ð¾Ð²Ð°, ÐÐ°ÑÐ°Ð»ÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð° Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸
Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ
loyalty program
hotel company
improvement
program effectiveness

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼ Ð¿Ð¾Ð¾ÑÑÐµÐ½Ð¸Ñ Ð¸ ÑÑÐ¸Ð¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾ÑÑÐ¾ÑÐ½Ð½ÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÑÂ». ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¾ÑÐ½Ð¾Ð² ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² Ð² Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð¹ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸; Ð¾ÑÐµÐ½ÐºÐµ ÑÐµÐºÑÑÐµÐ³Ð¾ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ñ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼ Ð¿Ð¾Ð¾ÑÑÐµÐ½Ð¸Ñ Ð¸ ÑÑÐ¸Ð¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾ÑÑÐ¾ÑÐ½Ð½ÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² ÐÐÐ Â«ÐÑÐµÐ»Ñ Ð¡ÐµÑÐ²Ð¸ÑÂ», Ð¾ÑÑÑÐµÑÑÐ²Ð»ÑÑÑÐµÐ³Ð¾ ÑÐ²Ð¾Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ Ð² ÑÑÐµÑÐµ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ Ð³Ð¾ÑÑÐµÐ¿ÑÐ¸Ð¸Ð¼ÑÑÐ²Ð°; Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼ Ð¿Ð¾Ð¾ÑÑÐµÐ½Ð¸Ñ Ð¸ ÑÑÐ¸Ð¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾ÑÑÐ¾ÑÐ½Ð½ÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² ÐÐÐ Â«ÐÑÐµÐ»Ñ Ð¡ÐµÑÐ²Ð¸ÑÂ» Ð¸ Ð¾ÑÐµÐ½ÐºÐµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÑÐµÐ´Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ¸ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð°Ð¼ Ð¿Ð¾Ð¾ÑÑÐµÐ½Ð¸Ñ Ð¸ ÑÑÐ¸Ð¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð² Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð¼ Ð±Ð¸Ð·Ð½ÐµÑÐµ; 2. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼ Ð¿Ð¾Ð¾ÑÑÐµÐ½Ð¸Ñ Ð¸ ÑÑÐ¸Ð¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾ÑÑÐ¾ÑÐ½Ð½ÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² Ð² Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð¼ Ð±Ð¸Ð·Ð½ÐµÑÐµ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°; 3. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐ¾Ð·ÑÐ¹ÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÐÐÐ Â«ÐÑÐµÐ»Ñ Ð¡ÐµÑÐ²Ð¸ÑÂ»; 4. ÐÑÐµÐ½ÐºÐ° ÑÐµÐºÑÑÐµÐ³Ð¾ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ñ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼ Ð¿Ð¾Ð¾ÑÑÐµÐ½Ð¸Ñ Ð¸ ÑÑÐ¸Ð¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÑ Crowne Plaza St. Petersburg Ligovsky; 5. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼ Ð¿Ð¾Ð¾ÑÑÐµÐ½Ð¸Ñ Ð¸ ÑÑÐ¸Ð¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾ÑÑÐ¾ÑÐ½Ð½ÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÑ;6. ÐÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¿ÑÐµÐ´Ð»Ð°Ð³Ð°ÐµÐ¼ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹. ÐÐ½Ð°ÐºÐ¾Ð¼ÑÑÐ²Ð¾ Ñ ÐÐÐ Â«ÐÑÐµÐ»Ñ Ð¡ÐµÑÐ²Ð¸ÑÂ», Ð±ÑÐ»Ð¾ Ð¾ÑÑÑÐµÑÑÐ²Ð»ÐµÐ½Ð¾ Ð² Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÐµÐ¶Ð¸Ð¼Ðµ. ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ, Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¸ Ð¾Ð±Ð¾Ð±ÑÐµÐ½Ð¸Ñ Ð½Ð°ÑÑÐ½Ð¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ; ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¸; ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ñ; ÑÑÐ°ÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ; Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð´Ð°Ð½Ð½ÑÑ Ð±ÑÑÐ³Ð°Ð»ÑÐµÑÑÐºÐ¾Ð¹ Ð¾ÑÑÑÑÐ½Ð¾ÑÑÐ¸; Ð²Ð¸Ð·ÑÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸; Ð¼Ð¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸ Ð¿ÑÐ¾Ð³Ð½Ð¾Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð¼ ÑÐ°Ð±Ð¾ÑÑ ÑÑÐ°Ð»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼ Ð¿Ð¾Ð¾ÑÑÐµÐ½Ð¸Ñ Ð¸ ÑÑÐ¸Ð¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾ÑÑÐ¾ÑÐ½Ð½ÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÑ Crowne Plaza St. Petersburg Ligovsky, Ð¸Ð½Ð´Ð¸ÐºÐ°ÑÐ¾ÑÑ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð², Ð° ÑÐ°ÐºÐ¶Ðµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ.
description: The topic of the final qualifying work: "Development of a set of measures to improve the programs of encouragement and stimulation of regular customers of the hotel". This work is devoted to the study of the theoretical foundations of the formation of customer loyalty in the hotel industry; assessment of the current status of the programs of encouragement and stimulation of regular customers of LLC "Hotel Service", which operates in the hospitality industry; as well as improving the programs of encouragement and stimulation of regular customers of LLC "Hotel Service" and evaluating the effectiveness of the developed measures. Tasks that were solved during the study: 1. Providing characteristics of incentive and incentive programs in the hotel business; 2. Analysis of programs to encourage and stimulate regular customers in the hotel business of St. Petersburg; 3. Analysis of the economic activity of the company "Hotel Service" LLC; 4. Assessment of the current status of the promotion and incentive programs of the Crowne Plaza St. Petersburg Ligovsky Hotel; 5. Development of a set of measures to improve the programs of encouragement and stimulation of regular customers of the hotel; 6. Evaluation of the effectiveness of the implementation of the proposed measures. Acquaintance with LLC "Hotel Service" was carried out online. The methods of studying, analyzing and generalizing scientific literature and materials of periodicals; classification; comparison; statistical research; analysis of accounting data; visualization; modeling and forecasting were used. The result of the work was the development of a set of measures to improve the incentive and incentive programs for regular customers of the Crowne Plaza St. Petersburg Ligovsky hotel, indicators of achievement, as well as achievement tools.