title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° MVP Ð´Ð»Ñ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð³Ð¾ ÑÐµÑÐµÐ½Ð¸Ñ Ð¿Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¿ÐµÑÐµÐ½ÑÐ¸Ð¹ Ð»Ð¸Ð´ÐµÑÑÑÐ²Ð° Ð´Ð»Ñ ÑÐ°Ð·Ð½ÑÑ ÑÐ¸Ð¿Ð¾Ð² ÐÐÐ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Creating MVP of digital solution for leadership competences development for different types of MNC
Creators: name: Ð®ÑÐºÐ¾Ð²Ð»ÑÐ½ÐµÑ, ÐÐ¸Ð°Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð»Ð¸Ð´ÐµÑÑÐºÐ¸Ðµ ÐºÐ¾Ð¼Ð¿ÐµÑÐµÐ½ÑÐ¸Ð¸
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ñ
Ð¼Ð½Ð¾Ð³Ð¾Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÐµ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð¸
ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð°Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ñ
Ð¼Ð¸Ð½Ð¸Ð¼Ð°Ð»ÑÐ½ÑÐ¹ Ð¶Ð¸Ð·Ð½ÐµÑÐ¿Ð¾ÑÐ¾Ð±Ð½ÑÐ¹ Ð¿ÑÐ¾Ð´ÑÐºÑ
leadership competencies
business model
multinational corporations
corporate communication
minimum viable product

description: Ð Ð¿Ð¾ÑÐ»ÐµÐ´Ð½Ð¸Ðµ Ð³Ð¾Ð´Ñ Ð²ÑÐµ Ð±Ð¾Ð»ÑÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÑÑÑ Ð² Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð¸ ÑÐ¸ÑÑÐ¾Ð²ÑÐµ ÑÐµÑÐµÐ½Ð¸Ñ ÑÐ²ÑÐ·Ð°Ð½Ð½ÑÐµ Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸ÐµÐ¼ Ð»Ð¸Ð´ÐµÑÑÑÐ²Ð° Ð¸ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸ÐµÐ¼ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð°Ð½Ð´Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ. ÐÐ´Ð½Ð¾Ð¹ Ð¸Ð· ÐºÐ»ÑÑÐµÐ²ÑÑ ÐºÐ¾Ð¼Ð¿ÐµÑÐµÐ½ÑÐ¸Ð¹ Ð»Ð¸Ð´ÐµÑÑÑÐ²Ð° ÑÐ²Ð»ÑÐµÑÑÑ Ð½Ð°Ð²ÑÐº ÐºÐ¾Ð½ÑÑÑÑÐºÑÐ¸Ð²Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸, ÐºÐ¾ÑÐ¾ÑÑÐ¹ ÑÑÐ°Ð» ÐµÑÐµ Ð±Ð¾Ð»ÐµÐµ Ð°ÐºÑÑÐ°Ð»ÐµÐ½ Ð² Ð¿ÐµÑÐ¸Ð¾Ð´ Ð¿Ð°Ð½Ð´ÐµÐ¼Ð¸Ð¸. ÐÐ½Ð°Ð»Ð¸Ð· Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½ÑÐ¹ Ð¾Ð¿ÑÐ¾Ñ ÑÑÐµÐ´Ð¸ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ¾Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð¿Ð¾Ð´ÑÐ²ÐµÑÐ´Ð¸Ð», ÑÑÐ¾ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐ¾Ðº Ð½Ð°Ð²ÑÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ ÑÑÐµÐ´Ð¸ ÑÑÐºÐ¾Ð²Ð¾Ð´Ð¸ÑÐµÐ»ÐµÐ¹ Ð¸ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ¾Ð² ÑÐ²Ð»ÑÐµÑÑÑ Ð°ÐºÑÑÐ°Ð»ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð¾Ð¹. Ð¡ÑÐ°ÑÑÐ°Ð¿ Ð¿ÑÐ¾ÐµÐºÑ Value 101 â ÑÑÐ¾ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÐ¹ ÑÑÐµÐºÐµÑ Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ, ÐºÐ¾ÑÐ¾ÑÑÐ¹ Ð½Ð°ÑÐµÐ»ÐµÐ½ Ð½Ð° Ð¾ÑÑÐ°Ð±Ð¾ÑÐºÑ Ð½Ð°Ð²ÑÐºÐ¾Ð² ÐºÐ¾Ð½ÑÑÑÑÐºÑÐ¸Ð²Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ð¸ ÑÐ»ÑÑÑÐµÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð°Ð½Ð´Ð½Ð¾Ð³Ð¾ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ Ð´Ð»Ñ ÑÑÐºÐ¾Ð²Ð¾Ð´Ð¸ÑÐµÐ»ÐµÐ¹ Ð¸ Ð¿Ð¾Ð´ÑÐ¸Ð½ÐµÐ½Ð½ÑÑ. Ð¡ÑÐ°ÑÑÐ°Ð¿ Ð¿ÑÐ¾ÐµÐºÑ Ð¾ÑÐ¸ÐµÐ½ÑÐ¸ÑÐ¾Ð²Ð°Ð½ Ð½Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ð¹ ÑÑÐ½Ð¾Ðº â ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÑÑÐµÐ´Ð½ÐµÐ³Ð¾ Ð¸ Ð±Ð¾Ð»ÑÑÐ¾Ð³Ð¾ ÑÐ°Ð·Ð¼ÐµÑÐ°. Ð¦ÐµÐ»ÑÑ Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼Ð¸Ð½Ð¸Ð¼Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¶Ð¸Ð·Ð½ÐµÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ° ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð³Ð¾ ÑÐµÑÐµÐ½Ð¸Ñ, Ð° ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾Ð´ÑÐºÑÐ° Ð½Ð° B2B ÑÑÐ½ÐºÐµ. Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¾ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¾ ÑÐµÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾ÑÐ¾ÑÐ¸Ð¿Ð° ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ ÑÑÐµÐºÐµÑÐ° Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÑÑ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¾ Customer Development Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½Ð¾Ð¹ Ð¾Ð±ÑÐ°ÑÐ½Ð¾Ð¹ ÑÐ²ÑÐ·Ð¸, Ð±ÑÐ» Ð´Ð¾ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿ÑÐ¾ÑÐ¾ÑÐ¸Ð¿ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð³Ð¾ ÑÐµÑÐµÐ½Ð¸Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð°Ð» Ð¸ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¸Ð¹ Ð¸Ð½ÑÐµÑÑÐµÐ¹Ñ Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ ValuÐµ 101.
description: In recent years, more companies are investing in programs and digital solutions related to leadership development and teamwork efficiency. One of the key competencies of leadership is the skill of constructive communication, which has become even more relevant during the pandemic. Analysis of studies and a survey among company employees confirmed that the lack of effective communication skills among managers and employees is an urgent problem. Startup project Value 101 is a corporate behavior tracker aimed at developing constructive communication skills and improving teamwork for managers and subordinates. The startup project is focused on the Russian market â medium and large companies. The purpose of this study is to develop a minimum viable product of digital solution, and to create a business model and develop recommendations for commercializing the product in the B2B market. In the course of the work, a prototype of a corporate tracker was tested in companies, and a Customer Development study was conducted. As a result of the feedback received, a prototype of the digital solution was finalized, and the functionality and user interface of the Value 101 mobile application were developed.