title: Ð ÐµÐºÐ»Ð°Ð¼Ð½Ð¾-Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ðµ Ð´Ð»Ñ Ð±Ð¸Ð±Ð»Ð¸Ð¾ÑÐµÐºÐ¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Advertising and information support for the library
Creators: name: ÐÑÐ¸Ð½ÑÐ¸Ð¹, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
lyric-Ð²Ð¸Ð´ÐµÐ¾
Ð·Ð½Ð°Ðº
ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸ÑÑ
Ð¿Ð»Ð°ÐºÐ°ÑÑ
ÑÑÐ²ÐµÐ½Ð¸ÑÐ½Ð°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
ÐºÐ¸Ð½ÐµÑÐ¸ÑÐµÑÐºÐ°Ñ ÑÐ¸Ð¿Ð¾Ð³ÑÐ°ÑÐ¸ÐºÐ°
corporate identity
lyric-video
corporate logo
corporate font
posters
souvenirs
kinetic typography

description: Ð¦ÐµÐ»ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½Ð°Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾-Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ Ð´Ð»Ñ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ð° Â«ÐÐ¾ÑÐ¾Ð´ ÐÐ¾Ð³Ð¾Ð»ÑÂ» ÐÐ¸Ð±Ð»Ð¸Ð¾ÑÐµÐºÐ¸ ÐÐ¾Ð³Ð¾Ð»Ñ Ð² Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ðµ. Ð ÐµÑÐ°ÐµÐ¼ÑÐµ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð¸ÑÑÐ¾ÑÐ¸Ð¸ Ð²Ð¾Ð¿ÑÐ¾ÑÐ°. 2. Ð¡Ð±Ð¾Ñ Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐ¼Ð°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°. 3. ÐÐ¾Ð´Ð±Ð¾Ñ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¾Ð². ÐÑÐ²Ð¾Ð´. 4. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð´Ð»Ñ Ð¿ÑÐ¾ÐµÐºÑÐ°. 5. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ°ÑÐºÐ°Ð´ÑÐ¾Ð²ÐºÐ¸ Ð¸ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÐµÑÐµÐ½Ð¸Ð¹ Ð´Ð»Ñ Ð²Ð¸Ð´ÐµÐ¾ÑÐ¾Ð»Ð¸ÐºÐ°. 6. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð´Ð»Ñ Ð¸Ð½ÑÐµÑÐ°ÐºÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ð°. 7. Ð¡Ð±Ð¾ÑÐºÐ° Ð²Ð¸Ð´ÐµÐ¾ÑÐ¾Ð»Ð¸ÐºÐ° (Ð² Adobe After Effects). Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐ»ÐµÐ¼ÐµÐ½ÑÑ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð´Ð»Ñ Ð¸Ð½ÑÐµÑÐ°ÐºÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ð° Â«ÐÐ¾ÑÐ¾Ð´ ÐÐ¾Ð³Ð¾Ð»ÑÂ»: ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ Ð·Ð½Ð°Ðº, ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐµ Ð±Ð»Ð¾ÐºÐ¸, ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸ÑÑ. Ð¢Ð°ÐºÐ¶Ðµ Ð±ÑÐ»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° Ð³ÑÐ°ÑÐ¸ÐºÐ° Ð´Ð»Ñ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÑ Ð½Ð¾ÑÐ¸ÑÐµÐ»ÐµÐ¹. ÐÑÐ»Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐ¹ Ð¿Ð»Ð°ÐºÐ°ÑÑ, ÑÑÐ²ÐµÐ½Ð¸ÑÐ½Ð°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ. Ð¢Ð°ÐºÐ¶Ðµ Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ° Â«ÐÐ¾Ð²ÐµÑÑÐ¸ ÐÐ¾Ð³Ð¾Ð»ÑÂ» Ð±ÑÐ» ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð°Ð½Ð¸Ð¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð²Ð¸Ð´ÐµÐ¾ÑÐ¾Ð»Ð¸Ðº Ð² Ð¶Ð°Ð½ÑÐµ lyric-Ð²Ð¸Ð´ÐµÐ¾. Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð½Ð°Ð´ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð¼ Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ ÑÐ°ÑÑÑÐ¾Ð²ÑÐµ Ð¸ Ð²ÐµÐºÑÐ¾ÑÐ½ÑÐµ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ðµ ÑÐµÐ´Ð°ÐºÑÐ¾ÑÑ, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐµÐºÑÑÐ¾Ð²ÑÐµ ÑÐµÐ´Ð°ÐºÑÐ¾ÑÑ Ð¸ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð¿Ð¾Ð´Ð³Ð¾ÑÐ¾Ð²ÐºÐ¸ Ð¿ÑÐµÐ·ÐµÐ½ÑÐ°ÑÐ¸Ð¹.
description: The aim of the study is to develop a complex advertising and information support for the interactive space Â«Gorod GogolyaÂ» in the Gogolâs Library in Saint Petersburg. The research set and solve the following goals: 1. Background research. 2. Selection and analysis of the thematic material. 3. Selection of analogues. Conclusion. 4. Project concept development. 5. Development of storyboards and graphic solutions for the video. 6. Development of corporate identity elements for interactive space. 7. Video animation (in Adobe After Effects). As a result of this work, the main elements of corporate identity for the interactive space "Gorod Gogolya" were developed. Including corporate logo, corporate blocks, corporate font. Graphics for corporate identity media were also developed. Advertising posters and souvenirs were developed. To promote the musical project "Gogols Tales", an animated video in the lyric-video genre was developed. In the course of work on the project, raster and vector graphic editors, as well as text editors and presentation preparation programs were used.