title: ÐÑÐµÐ½ÐºÐ° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«SamsungÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Assessment of competitiveness of an enterprise in the international market (by the example of company "Samsung")
Creators: name: Ð¡ÑÐ¹ Ð¦Ð·ÑÑ Ð°Ð¾
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸
ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ñ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ
Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸
Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ
analysis of competitiveness
current state in the international market
assessment of competitiveness
directions of the development

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: ÐÑÐµÐ½ÐºÐ° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«SamsungÂ»)ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÐÐÐ Â«SamsungÂ».Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ â Ð¾ÑÐµÐ½ÐºÐ° Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐµÐ¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐµÐµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸.Ð ÑÐ»Ð¾Ð¶Ð½ÑÑ Ð¸ Ð¸Ð·Ð¼ÐµÐ½ÑÐ¸Ð²ÑÑ ÑÑÐ»Ð¾Ð²Ð¸ÑÑ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ°. "Samsung" ÑÐ°Ð·Ð²Ð¸Ð²Ð°ÐµÑÑÑ Ð² Ð¼Ð¸ÑÐµ ÑÐ¶Ðµ Ð±Ð¾Ð»ÐµÐµ 80 Ð»ÐµÑ. ÐÐ´Ð½Ð°ÐºÐ¾ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ Ð¼Ð¸ÑÐ¾Ð²Ð¾Ð³Ð¾ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ° ÑÑÐ°Ð½Ð¾Ð²Ð¸ÑÑÑ Ð²ÑÐµ Ð±Ð¾Ð»ÐµÐµ Ð¶ÐµÑÑÐºÐ¾Ð¹, Ð¿ÑÐ¾Ð¸ÑÑÐ¾Ð´Ð¸Ñ Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ñ Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¹ ÑÑÑÑÐºÑÑÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ, ÑÐ»ÑÑÑÐµÐ½Ð¸Ðµ ÐºÐ°ÑÐµÑÑÐ²Ð° Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð¸ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¸ Ð½Ð°ÑÐºÐ¸ Ð¸ ÑÐµÑÐ½Ð¸ÐºÐ¸, ÑÐ°Ðº ÑÑÐ¾ Samsung ÐºÑÑÐ³Ð»ÑÐ¹ Ð³Ð¾Ð´ Ð·Ð°Ð½Ð¸Ð¼Ð°ÐµÑ Ð¿ÐµÑÐ²Ð¾Ðµ Ð¼ÐµÑÑÐ¾ Ð² Ð¼Ð¸ÑÐµ. Ð¢Ð°ÐºÐ¸Ðµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ, ÐºÐ°Ðº ÑÐ½Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¾Ð±ÑÐµÐ¼Ð° Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð¸ ÑÐ»Ð°Ð±Ð°Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ Ð±ÑÐµÐ½Ð´Ð° Ð² Ð½ÐµÐºÐ¾ÑÐ¾ÑÑÑ ÑÐµÐ³Ð¸Ð¾Ð½Ð°Ñ "Samsung", ÑÑÐµÐ±ÑÑÑ ÑÐµÑÐµÐ½Ð¸Ñ.Ð Ð´Ð°Ð½Ð½Ð¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð¾Ð±Ð·Ð¾Ñ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ Ð¾ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ "Samsung " Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð¿Ð¾Ð»Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¹ Ð¸ Ð²Ð½ÐµÑÐ½ÐµÐ¹ ÑÑÐµÐ´Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ "Samsung" Ñ ÑÐ¾ÑÐºÐ¸ Ð·ÑÐµÐ½Ð¸Ñ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ², Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐºÐ¾Ð², Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐµÐ¹ Ð¸ ÑÐ³ÑÐ¾Ð· Ð¿Ð¾ÑÑÐµÐ´ÑÑÐ²Ð¾Ð¼ SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·Ð°. ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ Ð¸ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ðµ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ¸ "Samsung", Ð¾ÑÐµÐ½ÐµÐ½Ð° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ "Samsung" Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ "Samsung" Ð½Ð° Ð±ÑÐ´ÑÑÐµÐ¼ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ, Ð²ÑÐ´Ð²Ð¸Ð½ÑÑÑ Ð½ÐµÐºÐ¾ÑÐ¾ÑÑÐµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð´Ð»Ñ Samsung.
description: Topic of the final qualification work: Assessment of the competitiveness of an enterprise in the international market (on the example of Samsung LLC)The object of the study is Samsung LLC.The purpose of the work is to assess the main indicators of the competitiveness of the enterprise and develop measures to improve its efficiency.In the complex and changing conditions of the international market, "Samsung" has been developing in the world for more than 80 years. However, the competitiveness of the global electronics market is becoming increasingly tough, the internal structure of the enterprise is being optimized, product quality is being improved, and science and technology are being innovated, so that Samsung ranks first in the world all year round. Issues such as declining sales and weak brand competitiveness in some Samsung regions need to be addressed.In this study, a review of the literature on Samsung was carried out and a complete analysis of the internal and external environment of Samsung was carried out in terms of advantages, disadvantages, opportunities and threats through a SWOT analysis. The organizational and economic characteristics of "Samsung" were determined, the competitiveness of "Samsung" in the international market was assessed, the main directions of development of "Samsung" in the future international market were determined, some proposals for Samsung were put forward.