title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«Ð­Ð -ÐÐ-ÐÐ ÐÑÐ¾Ð¿ÐµÑÑÐ¸ ÐÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½ÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of the company's development strategy (by the example of LLC Â«RBI Property ManagementÂ»)
Creators: name: ÐÐ»ÑÐ¸Ð½Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð°Ð¿Ð°ÑÑ-Ð¾ÑÐµÐ»Ñ
ÑÐ¿ÑÐ°Ð²Ð»ÑÑÑÐ°Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ
ÑÑÐ½Ð¾Ðº Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÐ¸
ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ
apart hotel
management company
real estate market
franchising
strategy
development

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description: The title of the master graduate qualification work: âDevelopment of the company's development strategy (by the example of LLC "RBI Property Management")â.Â Â Â Â Â Â Â Â Â Â  The aim of the study is to develop a development strategy for the enterprise LLC "RBI Property Management"Â Â Â  . The study was carried out on the basis of the Limited Liability Company "RBI Property Management". Research subject: organizational and managerial relations that arise in the process of developing and implementing the development strategy. Research methods: General scientific research methods were used: content and comparative analysis, analogy method, as well as specific research methods, such as SWOT analysis, M. Porter's 5 forces, data collection and processing, evaluation of investment attractiveness of projects.Â  The main results of the study:Â Â Â Â Â Â  Â - the theory of franchising efficiency as a model of strategy development was proved;Â Â Â  Â - substantiated the economic and practical possibility of implementing a new line of business for the management company in the apart-hotel market;- a new business line was developed for the management company in the apart-hotel market in the field of franchising;- justified the cost-effective use of franchising for the management company in the apart-hotel market.Â  Â  Â Application field: application of the results of work in in the activities of the company-object and the possibility of scaling the apart-hotel market.Â  Â  Â Â The scientific novelty of theresearch is the study of theoretical aspects and practical application of franchising as a tool for implementing a strategy for management companies in the apart-hotel market.Conclusions. The tasks have been solved, the goal has been achieved, the scope of the results has been determined. The results obtained have signs of scientific novelty. Prospects and directions for further research are substantiated.