title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ð½ÑÐµÐ³ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÑ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¼Ð¾Ð»Ð¾Ð´ÐµÐ¶Ð½Ð¾Ð³Ð¾ ÑÐµÑÑÐ¸Ð²Ð°Ð»Ñ Ð² Ð²Ð¸ÑÑÑÐ°Ð»ÑÐ½Ð¾Ð¹ ÑÑÐµÐ´Ðµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of methods for planning integrated marketing campaigns to promote the youth music festival in a virtual environment
Creators: name: ÐÐ¾Ð»ÐµÑÐ½Ð¸ÐºÐ¾Ð², ÐÐ¸ÐºÐ¾Ð»Ð°Ð¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ
ÑÐµÑÑÐ¸Ð²Ð°Ð»Ð¸
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
event-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
marketing
marketing campaign
marketing researches
festivals
social networks
event-marketing
planning

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð¼Ð¾Ð»Ð¾Ð´ÐµÐ¶Ð½ÑÐ¹ ÑÐµÑÑÐ¸Ð²Ð°Ð»Ñ VKFest, Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¾ÑÐ¾Ð¼ ÐºÐ¾ÑÐ¾ÑÐ¾Ð³Ð¾ ÑÐ²Ð»ÑÐµÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ ÐÐÐ Â«Ð ÐÐÐÐ¢ÐÐÐ¢ÐÂ» (vk.com).
Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð¼Ð¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð´Ð»Ñ Ð±ÑÐ´ÑÑÐµÐ³Ð¾ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ñ ÑÐµÐ»ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¼Ð¾Ð»Ð¾Ð´ÐµÐ¶Ð½Ð¾Ð³Ð¾ ÑÐµÑÑÐ¸Ð²Ð°Ð»Ñ VKFest.
ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¾ÑÐ½Ð¾Ð² Ð¿Ð¾Ð´Ð³Ð¾ÑÐ¾Ð²ÐºÐ¸ Ðº Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¹, Ð±ÑÐ»Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ ÑÐ¸Ð»ÑÐ½ÑÐµ Ð¸ ÑÐ»Ð°Ð±ÑÐµ ÑÑÐ¾ÑÐ¾Ð½Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ.
ÐÑÐ»Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ Ð¼ÐµÑÑ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐµÑÑÐ¸Ð²Ð°Ð»Ñ VKFest, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐ½Ð¸Ð²ÐµÑÑÐ°Ð»ÑÐ½Ñ Ð´Ð»Ñ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð¼Ð¾Ð»Ð¾Ð´ÐµÐ¶Ð½ÑÑ ÑÐµÑÑÐ¸Ð²Ð°Ð»ÐµÐ¹ Ñ ÑÐµÐ»ÑÑ ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÐµÑÐ¸ÑÐµÐ»ÐµÐ¹, Ð¸ Ð¾Ð±Ð¾Ð·Ð½Ð°ÑÐµÐ½Ñ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð¾Ñ Ð¸Ñ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ.
113Ñ., 25ÑÐ¸Ñ., 19ÑÐ°Ð±Ð»., 35Ð¸ÑÑ., 10Ð¿ÑÐ¸Ð». Ð ÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð¼ÐµÑ Ð¾ÐºÐ°Ð¶ÐµÑ Ð½ÐµÐ¿Ð¾ÑÑÐµÐ´ÑÑÐ²ÐµÐ½Ð½Ð¾Ðµ Ð²Ð»Ð¸-ÑÐ½Ð¸Ðµ Ð½Ðµ ÑÐ¾Ð»ÑÐºÐ¾ Ð½Ð° ÑÑÐ¿ÐµÑÐ½Ð¾Ðµ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ ÑÐµÑÑÐ¸Ð²Ð°Ð»Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ Ð¸ ÐºÑÐ»ÑÑÑÑÐ½ÑÐµ ÑÑÐµÑÑ ÑÑÑÐ°Ð½Ñ Ð² ÑÐµÐ»Ð¾Ð¼.
description: 113p., 25ill., 19tables, 35sources, 10app. The object of promotion is the youth festival VKFest, organized by the company LLC Â«V KONTAKTEÂ» (vk.com).
The aim of the final qualification work is to model the marketing concept for the future implementation of marketing campaigns with the aim of promoting the VKFest youth festival.
Based on the study of the theoretical foundations of preparing for marketing campaigns, the strengths and weaknesses of the event were identified, as well as the strategy for building the company's image was studied.
Measures were developed to improve and promote the VKFest festival, which are universal for the introduction and holding of marketing companies for youth festivals in order to increase visitors, and the potential changes from their implementation are indicated.
The implementation of the proposed measures will have a direct impact not only on the successful development of the festival, but also on the social and cultural spheres of the country.