title: PR-ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð¹ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÑÐ¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: PR campaign to promote the organization of the hotel industry on a social network
Creators: name: Ð¢Ð¾Ð¸ÑÐ¾Ð², ÐÑÑÐ°Ð¼Ð¼Ð°Ð´
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2025
Subjects: pr-ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ
Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
digital-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÐ°ÑÐ³ÐµÑÐ¸Ð½Ð³
Ð²Ð¾Ð²Ð»ÐµÑÐµÐ½Ð½Ð¾ÑÑÑ
Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÑ
SMM
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Azimut hotels
ÐÐ·Ð¸Ð¼ÑÑ Ð¾ÑÐµÐ»Ñ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³
ÐÐºÐ¾Ð½ÑÐ°ÐºÑÐµ
Telegram
YouTube
Ð¯Ð½Ð´ÐµÐºÑ.ÐÐ·ÐµÐ½
Ð±Ð»Ð¾Ð³ÐµÑÑ
Ð¸Ð½ÑÐ»ÑÐµÐ½ÑÐµÑÑ
Ð±ÑÐ¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
SMART Design
ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾Ðµ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ
ÑÐºÐ¾Ð¿Ð¾Ð´Ñ Ð¾Ð´
ÑÐµÐ¼ÐµÐ¹Ð½ÑÐ¹ ÑÑÑÐ¸Ð·Ð¼
Ð±Ð¸Ð·Ð½ÐµÑ-ÑÑÑÐ¸Ð·Ð¼
pr campaign
hospitality industry
promotion
social media
digital marketing
targeting
engagement
loyalty
communication strategy
Azimut hotel Saint Petersburg
Vkontakte
Youtube
Yandex.Zen
bloggers
influencers
booking
content marketing
sustainable development
eco-friendly approach
family tourism
business tourism

description: ÐÐ¾ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½Ð°Ñ PRÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾ÑÐµÐ»Ñ Â«ÐÐ·Ð¸Ð¼ÑÑ ÐÑÐµÐ»Ñ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Â» Ð² ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¼ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ðµ. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿Ð¾Ð´ÑÐµÑÐºÐ¸Ð²Ð°ÐµÑ Ð²Ð°Ð¶Ð½Ð¾ÑÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸ ÑÐµÑÐµÐ· ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐµ digital-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ, Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ Ð²ÑÑÐ¾ÐºÐ¾Ð¹ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ð¸ Ð² Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð¼ Ð±Ð¸Ð·Ð½ÐµÑÐµ. Ð ÑÐµÐ½ÑÑÐµ Ð²Ð½Ð¸Ð¼Ð°Ð½Ð¸Ñ â ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸ VK, Telegram, YouTube Ð¸ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ð° Ð¯Ð½Ð´ÐµÐºÑ.ÐÐ·ÐµÐ½, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð±Ð»Ð¾Ð³ÐµÑÐ¾Ð² Ð¸ Ð¸Ð½ÑÐ»ÑÐµÐ½ÑÐµÑÐ¾Ð² Ð´Ð»Ñ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð½Ð°ÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ ÐºÐ¾Ð½ÑÐµÐ½ÑÐ°. ÐÑÐ¾Ð²ÐµÐ´ÑÐ½ SWOT- Ð¸ PEST-Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¾ÑÐµÐ½ÐµÐ½Ð° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð°Ñ ÑÑÐµÐ´Ð°, Ð²ÑÐ´ÐµÐ»ÐµÐ½Ñ ÑÐµÐ»ÐµÐ²ÑÐµ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ (Ð±Ð¸Ð·Ð½ÐµÑ-ÑÑÑÐ¸ÑÑÑ, Ð¼Ð¾Ð»Ð¾Ð´ÑÐ¶Ñ, ÑÐµÐ¼ÑÐ¸ Ñ Ð´ÐµÑÑÐ¼Ð¸) Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ñ ÑÑÑÑÐ¾Ð¼ Ð¸Ñ Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÐµÐ¹. PR-ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ Ð²ÐºÐ»ÑÑÐ°ÐµÑ ÑÐ°ÑÐ³ÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÑ ÑÐµÐºÐ»Ð°Ð¼Ñ, ÐºÐ¾Ð½ÑÐµÐ½ÑÑÑÑÐ°ÑÐµÐ³Ð¸Ñ, ÐºÐ¾Ð»Ð»Ð°Ð±Ð¾ÑÐ°ÑÐ¸Ð¸ Ñ Ð±Ð»Ð¾Ð³ÐµÑÐ°Ð¼Ð¸ Ð¸ ÑÐ°Ð±Ð¾ÑÑ Ñ Ð¾ÑÐ·ÑÐ²Ð°Ð¼Ð¸. Ð£Ð´ÐµÐ»ÐµÐ½Ð¾ Ð²Ð½Ð¸Ð¼Ð°Ð½Ð¸Ðµ ÑÐºÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ð¼ Ð¸Ð½Ð¸ÑÐ¸Ð°ÑÐ¸Ð²Ð°Ð¼, ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ SMART Design, Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ðµ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¸ ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾Ð¼Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐºÐ°Ðº ÑÐ°ÑÑÐ¸ ÑÐµÐ¿ÑÑÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ¸. ÐÐ¶Ð¸Ð´Ð°ÐµÐ¼ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ: ÑÐ¾ÑÑ ÑÐ·Ð½Ð°Ð²Ð°ÐµÐ¼Ð¾ÑÑÐ¸ Ð¾ÑÐµÐ»Ñ, ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ðµ ÑÐ¸ÑÐ»Ð° Ð±ÑÐ¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ð¹, ÑÐ°ÑÑÐ¸ÑÐµÐ½Ð¸Ðµ Ð¾ÑÐ²Ð°ÑÐ° Ð¸ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð². Ð Ð°Ð±Ð¾ÑÐ° Ð´ÐµÐ¼Ð¾Ð½ÑÑÑÐ¸ÑÑÐµÑ, ÐºÐ°Ðº Ð¸Ð½ÑÐµÐ³ÑÐ°ÑÐ¸Ñ PR-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð¸ digital-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð¼Ð¾Ð¶ÐµÑ ÑÐºÑÐµÐ¿Ð¸ÑÑ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¸ Ð¾ÑÐµÐ»Ñ Ð½Ð° ÑÑÐ½ÐºÐµ 4-Ð·Ð²ÐµÐ·Ð´Ð¾ÑÐ½ÑÑ Ð³Ð¾ÑÑÐ¸Ð½Ð¸Ñ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°.
description: This final qualifying work presents the development of a comprehensive PR campaign aimed at promoting Azimut Hotel Saint Petersburg in the digital environment. The study emphasizes the importance of client communication through modern digital tools, particularly in the highly competitive hospitality market. The focus is on social media platforms such as VKontakte, Telegram, YouTube, and Yandex.Zen, along with the use of bloggers and influencers to create native content. A SWOT and PEST analysis was conducted, the competitive landscape was evaluated, and target audiences (business travelers, young people, and families with children) were identified. A tailored promotional strategy was developed to meet their needs. The PR campaign includes targeted advertising, a content strategy, collaborations with bloggers, and reputation management through online reviews. Special attention is given to environmental initiatives, the SMART Design concept, a loyalty program, and sustainable development as part of the hotels reputation policy. Expected outcomes include increased brand awareness, higher booking rates, expanded reach, and enhanced customer loyalty. The research demonstrates how integrating PR tools and digital marketing can strengthen the hotels position in the 4-star hospitality segment of Saint Petersburg.