title: ÐÐ¾Ð¼Ð±Ð¸Ð½Ð°ÑÐ¾ÑÐ½ÑÐµ ÑÐµÑÐµÐ½Ð¸Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð¸ ÐÐ¡Ð Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð±Ð¸Ð·Ð½ÐµÑ Ð¿ÑÐ¾ÑÐµÑÑÐ°Ð¼Ð¸ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾ Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Combinatorial solutions for marketing and CSR in the field of business process management in a socially responsible organization
Creators: name: ÐÐµÑÑÑÐ¾Ð²Ð°, ÐÐµÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÐÐ¡Ð
ÑÐµÐ¾ÑÐ¸Ñ Ð·Ð°Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ
ÑÐ°ÐºÑÐ¾ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹
Ð±Ð»Ð°Ð³Ð¾ÑÐ²Ð¾ÑÐ¸ÑÐµÐ»ÑÐ½ÑÐµ Ð»Ð¾ÑÐµÑÐµÐ¸
CSR
planned behavior theory
factor analysis
consumer behavior
charity lotteries

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description: The topic of the graduate qualification work is "Combinatorial solutions of marketing and CSR in the field of business process management of a socially responsible organization". The purpose of this work is to study consumers who participate in charity events, including charity lotteries, and the ability to influence their behavior within the framework of the theory of planned behavior. The subject of this research is the influence of factors related to participation in charity lotteries on consumer behavior. To analyze the problem, we used the following tools and methods: data comparison and analysis, questionnaires, factor analysis, building factor analysis models using SmartPLS 3 software, building business process diagrams in IDEF0, BPMN, and EPC notations. As a result, we analyzed the degree of development of marketing and CSR in Russia and abroad, and studied the attitude of residents of different countries to charity. Using factor analysis, models of consumer behavior are constructed. Typical structures of the "Marketing" business process in a socially responsible organization are constructed. We have developed effective recommendations for promoting charity events based on the example of charity lotteries. The practical significance of the research is the possibility of using the proposed method of accounting for factors that affect consumer behavior when developing marketing activities in the field of CSR management of socially responsible organizations.