title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð»Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° Ñ ÑÐ´Ð¾Ð¶Ð½Ð¸ÐºÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: The concept and strategy development of the artist's personal brand internet-promotion
Creators: name: ÐÑÐ°ÑÐµÐ²Ð°, ÐÐ²Ð´Ð¾ÐºÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð»Ð¸ÑÐ½ÑÐ¹ Ð±ÑÐµÐ½Ð´
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ðµ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ
personal brand
internet marketing
social promotion
economic efficiency

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description: The topic of the master's thesis qualification work is "The concept and strategy development of the artistâs personal brand Internet-promotion". The aim of the study is to systematize theoretical knowledge in the field of using Internet marketing tools in the process of promoting a personal brand and substantiate their effectiveness. Subject of study: the effectiveness of the artist's personal brand promotion strategy based on the use of Internet marketing tools. Research methods: methods of empirical and theoretical scientific knowledge, synthesis and analysis method, graphical method, comparison, statistical analysis, structural-functional method, classification, economic modeling, description, generalization, formalization, marketing analysis methods, graphical method, BCG matrix, PEST were used -analysis, SWOT-analysis, the analysis of financial and economic information, goal tree, project method, business modeling. The main results of the study: 1. The relevance of theoretical research in the field of creating and promoting a personal brand is substantiated. 2. The conceptual apparatus in the field of marketing knowledge dedicated to personal branding has been clarified. 3. An analysis of foreign and domestic experience in promoting the personal brand of artists using Internet marketing tools was made. 4. The modern world and Russian art market is analyzed in the context of consumer preferences. 5. Methods for the formation of a personal brand are formulated depending on its belonging to the classification categories. 6. A strategy has been developed to promote the artist's personal brand using Internet marketing tools. 7. The socio-economic efficiency of using Internet marketing tools in the process of building and developing the artist's personal brand was assessed. The scientific novelty of the research is the systematization of theoretical aspects on this topic, as well as the development of an Internet promotion strategy in the process of building an artist's personal brand. Conclusions. The tasks of the WRC have been solved, the goal has been achieved, the scope of the results has been determined. The results obtained have signs of scientific novelty, as well as prospects and directions for further research.