title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÐ»ÑÐ³ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð³Ð¾ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a project to promote the services of a hotel complex
Creators: name: ÐÑÐ°Ð»ÑÑÐ½ÑÐµÐ²Ð°, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¾ÑÐµÐ»Ñ
ÐºÐ°ÑÐµÑÑÐ²Ð¾ ÑÐµÑÐ²Ð¸ÑÐ°
Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÐ¸ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹
ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ¸
keywords hotel promotion
quality of service
consumer needs
perfection of marketing policy

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description: The theme of the final qualifying work: "Development of a project to promote the services of a hotel complex." This work is devoted to the development of a set of measures aimed at increasing the profit of the hotel complex through measures to promote it, as exemplified by the Dynastia hotel. Tasks that were solved during the study: - To study the theoretical foundations of developing a marketing policy for a hotel company, including the concept and basic elements of the company's marketing policy, principles of organizing and planning marketing activities, methods and tools for marketing hotel services. - Analyze the effectiveness of the results of the implementation of the marketing policy of the hotel company. - To develop a set of measures to improve the system of stimulating the sale of hotel services and to provide an economic justification for the effectiveness of the recommendations developed. The work was carried out on the basis of the hotel "Dynasty", where a significant part of the material was collected: basic information about the hotel, organizational structure, dynamics of the main economic indicators of economic activity. As a result, the analysis of target groups of clients was carried out, ways of obtaining information about the hotel, the state of the marketing system, and ways of possible promotion of hotel services were studied. Based on the research carried out in the Dynastia hotel, a project was developed to promote the hotel, including a PR campaign project, advertising in the cartographic system and social networks, a complex of interactive events and the finalization of the hotel's website.