title: ÐÐ±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð²ÑÐ±Ð¾ÑÐ° Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐ¸ÑÐµÐ»ÑÐ½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
title: Ð¼Ð°Ð³Ð¸ÑÑÐµÑÑÐºÐ°Ñ Ð´Ð¸ÑÑÐµÑÑÐ°ÑÐ¸Ñ
titleType: Subtitle
Creators: name: Ð¡Ð¾Ð»Ð´Ð°ÑÐ¾Ð²Ð°, ÐÐ°ÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2016
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ðµ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ
ÑÑÐ½Ð¾Ðº ÑÐ°Ð½ÑÐµÑ Ð½Ð¸ÐºÐ¸
ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ
strategic management
sanitary ware market
financial analysis
development strategy

description: ÐÐ±ÑÐµÐºÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ - ÑÐ°Ð½ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½ ÐÐÐ Â«Ð¡ÐÐÐÐÂ». ÐÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ - Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐ¸ÑÐµÐ»ÑÐ½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐÐÐ Â«Ð¡ÐÐÐÐÂ». Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ - ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð²ÑÐ±ÑÐ°Ð½Ð½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° (Ð¾ÑÐºÑÑÑÐ¸Ñ ÑÐµÑÐ²Ð¸ÑÐ½Ð¾Ð¹ ÑÐ»ÑÐ¶Ð±Ñ ÐÐÐ Â«Ð¡ÐÐÐÐÂ»), ÑÐ°ÑÑÐµÑ Ð·Ð°ÑÑÐ°Ñ Ð¿Ð¾ Ð¿ÑÐ¾ÐµÐºÑÑ. Ð ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð²Ð½ÐµÑÐ½ÐµÐ¹ Ð¸ Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¹ ÑÑÐµÐ´Ñ ÐÐÐ Â«Ð¡ÐÐÐÐÂ», Ð° ÑÐ°ÐºÐ¶Ðµ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½ ÑÐ°ÑÑÐµÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÑ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹. ÐÐ¾ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ°Ð¼ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¸Ð½ÑÐµÐ³ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð³Ð¾ ÑÐ¾ÑÑÐ°, Ð·Ð°ÐºÐ»ÑÑÐ°ÑÑÐ°ÑÑÑ Ð² Ð¾ÑÐºÑÑÑÐ¸Ð¸ ÑÐ¾Ð±ÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÑÐ²Ð¸ÑÐ½Ð¾Ð¹ ÑÐ»ÑÐ¶Ð±Ñ. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½Ð°Ñ Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¸ ÑÐµÐ»ÐµÑÐ¾Ð¾Ð±ÑÐ°Ð·Ð½Ð¾ÑÑÐ¸ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ°, ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½Ñ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½ÑÐµ Ð¸ ÑÐµÐºÑÑÐ¸Ðµ Ð·Ð°ÑÑÐ°ÑÑ ÑÐµÐ½ÑÑÐ° Ð¸ Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½Ð° ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ°Ñ Ð¾ÑÐµÐ½ÐºÐ° ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÐ¼Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¿Ð¾ ÑÑÐµÐ¼ ÑÑÐµÐ½Ð°ÑÐ¸ÑÐ¼ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ°, Ð° Ð¸Ð¼ÐµÐ½Ð½Ð¾ Ð¿ÐµÑÑÐ¸Ð¼Ð¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð¼Ñ, Ð¾Ð¿ÑÐ¸Ð¼Ð¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð¼Ñ Ð¸ ÑÐµÐ°Ð»Ð¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð¼Ñ. Ð¢Ð°ÐºÐ¶Ðµ Ð±ÑÐ»Ð° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÐ¸ÑÐºÐ¾Ð² ÑÑÐµÐ½Ð°ÑÐ½ÑÐ¼ Ð¼ÐµÑÐ¾Ð´Ð¾Ð¼. ÐÐ¾ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ°Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¼Ð¾Ð¶Ð½Ð¾ ÑÐ´ÐµÐ»Ð°ÑÑ Ð²ÑÐ²Ð¾Ð´ Ð¾ ÑÐ¾Ð¼, ÑÑÐ¾ Ð¾ÑÐºÑÑÑÐ¸Ðµ ÑÐµÑÐ²Ð¸ÑÐ½Ð¾Ð¹ ÑÐ»ÑÐ¶Ð±Ñ ÐÐÐ Â«Ð¡ÐÐÐÐÂ» ÑÐ²Ð»ÑÐµÑÑÑ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½ÑÐ¼.
description: The object of study - the company producing and selling sanitary equipment of SANKA LLC.Subject of investigation - the preferred development strategy of SANKA LLC. Objective - feasibility study of the selected store strategies (opening service of SANKA LLC), the calculation of project costs. The study conducted a comprehensive analysis of the external and internal environment, SANKA LLC, as well as calculated the key financial indicators. According to the results of the analysis developed integrated growth strategy is to open its own service. The complex evaluation of the effectiveness and feasibility of the project, designed the investment and operating costs of the center and made a commercial assessment of the project in question 3 scenarios for the project, namely the pessimistic, optimistic and realistic . Also, a risk assessment was carried out by the scenario. According to the study it can be concluded that the opening of the service of SANKA LLC is cost-effective.