title: ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¸Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Research of investment attractiveness of financial organization
Creators: name: ÐÐ°Ð²Ð°Ð»Ð¸ÑÐ¸Ð½Ð°, ÐÐ»Ð¸Ð·Ð°Ð²ÐµÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½Ð°Ñ Ð¿ÑÐ¸Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð°Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ
ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¸Ð¹ Ð±Ð°Ð½Ðº
Ð¾ÑÐµÐ½ÐºÐ° Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¸Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸
Ð¼ÐµÑÐ¾Ð´Ð¸ÐºÐ° Ð¾ÑÐµÐ½ÐºÐ¸
Ð¿ÑÐ¾ÐµÐºÑ
ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ
investment attractiveness
financial organization
commercial bank
assessment of investment attractiveness
assessment method
project
development

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description: The main problem for Russian banks is attracting investment resources. The Russian investment market occupies a low position - less than one percent of the world market, which is a promising development in this direction of capital movement. When comparing investment objects according to various criteria, the investor assesses their investment attractiveness, that is, determines the level, measures the influence of important factors for him, which allows him to make an informed choice. There is a large number of studies devoted to assessing the attractiveness of investments and methods of their assessment. Some of the methods are considered in this work. However, a significant drawback of existing methods is the lack of display of development prospects, which are a deterrent for investors. In the process of writing the work, an assessment of the investment attractiveness of a commercial bank was carried out and the coefficients of the investment attractiveness of a financial organization were calculated in order to determine the effective development of a methodology for assessing the investment attractiveness of a financial organization. The object of this study is the investment attractiveness of a financial institution in the Russian Federation. In the course of the research, the paper presents methods and an algorithm for assessing the investment attractiveness of a financial organization and developed a methodology for assessing investment attractiveness, which makes it possible to increase the investment attractiveness of an organization. An assessment of the efficiency of the selected commercial bank was made, conclusions were drawn about the investment attractiveness of a financial organization in order to attract investments.