title: Ð Ð¾Ð»Ñ PR-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð² ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ð¸ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The role of PR-tools in the development of hotel business
Creators: name: ÐÐºÐ¸Ð²Ð¸ÑÐ¾Ð½, ÐÐ°Ð²Ð¸Ð´
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐµÐºÐ»Ð°Ð¼Ð°
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Ð¸Ð¼ÐµÐ´Ð¶ÐµÐ²Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
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ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
ÑÑÐµÐ´ÑÑÐ²Ð° ÑÐµÐºÐ»Ð°Ð¼Ñ
advertising
image
corporate image
branding
brand
corporate industry
advertising media

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ñ ÑÐ¾Ð»Ð¸ PR-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð² ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ð¸ ÑÑÐµÑÑ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ°, PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¾ÑÐµÐ»Ñ Â«PresidentÂ» Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¿Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ PR Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð¾ÑÐµÐ»Ñ Â«PresidentÂ». ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: â Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ ÑÑÑÐ½Ð¾ÑÑÐ¸ Ð¿Ð¾Ð½ÑÑÐ¸Ñ PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð¼ Ð±Ð¸Ð·Ð½ÐµÑÐµ, â Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÑÑÐ°Ð¿Ð¾Ð² Ð¸ Ð·Ð°Ð´Ð°ÑÐ¸ PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð¼ Ð±Ð¸Ð·Ð½ÐµÑÐµ, â Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ PR Ð² ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ð¸ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ°, â Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ ÑÐ¾Ð»Ð¸ PR Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð² ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ð¸ Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÐµÐ¹ Ð¸ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ Ð² Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð¼ Ð±Ð¸Ð·Ð½ÐµÑÐµ, â ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¸Ðµ Ð¾ÑÐµÐ»Ñ Â«PresidentÂ» ÐºÐ°Ðº Ð±Ð°Ð·Ð¸ÑÐ½Ð¾Ð³Ð¾ ÑÑÐ±ÑÐµÐºÑÐ° PR, â Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ Ð¸ PR-Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¾ÑÐµÐ»Ñ Â«PresidentÂ», â Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¿Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ PR Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð¾ÑÐµÐ»Ñ Â«PresidentÂ». Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð¾Ð± Ð¾ÑÐµÐ»Ðµ Â«PresidentÂ». Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð¾Ð¿ÑÐ¾Ñ Ð³Ð¾ÑÑÐµÐ¹ Ð¾ÑÐµÐ»Ñ Â«PresidentÂ», Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð´Ð°Ð½Ð½ÑÑ ÐºÐ¾ÑÐ¾ÑÐ¾Ð³Ð¾ Ð±ÑÐ» Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½ Ðº Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¿Ð»Ð°Ð½ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Â«ÐÐµÐ´ÐµÐ»Ñ Ð²ÐµÐ½Ð³ÐµÑÑÐºÐ¾Ð¹ ÐºÑÐ»ÑÑÑÑÑÂ». ÐÐ¿Ð¸ÑÐ°ÑÑÑ Ð½Ð° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¹ PR Ð¸ Ð²ÐµÐ´ÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÑÐµÐ½ÑÐ° Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ Ð¾ÑÐµÐ»Ñ Â«PresidentÂ» Ð±ÑÐ»Ð¾ Ð¿ÑÐ¸Ð½ÑÑÐ¾ ÑÐµÑÐµÐ½Ð¸Ðµ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½ÑÐ¹ ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð¿Ð»Ð°Ð½ Ð´Ð»Ñ Ð°ÐºÐºÐ°ÑÐ½ÑÐ° Ð¾ÑÐµÐ»Ñ Ð² Instagram* (* - ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ Â«Meta Platforms IncÂ» Ð¿ÑÐ¸Ð·Ð½Ð°Ð½Ð° ÑÐºÑÑÑÐµÐ¼Ð¸ÑÑÑÐºÐ¾Ð¹ Ð½Ð° ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸Ð¸ Ð Ð¾ÑÑÐ¸Ð¸) Ð½Ð° ÑÑÐ¸ Ð¼ÐµÑÑÑÐ°.
description: The subject of the graduate qualification work is Â«The role of PR-tools in the development of hotel businessÂ». This work is devoted to the identification of the role of PR-tools in the development of the sphere of hotel business, PR-support of the activities of the hotel Â«PresidentÂ» and the development of the project for the development of PR-tools of the hotel Â«PresidentÂ». The tasks that were solved in the course of the research: â identification of the essence of the concept of PR-promotion in the hotel business, â definition of stages and tasks of PR-promotion in the hotel business, â application of PR in the development of hotel business, â identification of the role of PR tools in the formation of needs and preferences in the hotel business, â consideration of the hotel Â«PresidentÂ» as a basic subject of PR, â analysing the tools of advertising and PR-activity of the hotel Â«PresidentÂ», â project proposal for the development of PR tools of the hotel Â«PresidentÂ». The work was carried out on the basis of information about the hotel Â«PresidentÂ». As a result of the conducted research a survey of the guests of the hotel Â«PresidentÂ» was conducted, on the basis of the data of which the plan of the event Â«Week of Hungarian CultureÂ» was proposed for implementation. Based on the analysis of PR strategies and content management in social networks of the President Hotel, it was decided to develop a comprehensive content plan for the hotels Instagram* (* - ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ Â«Meta Platforms IncÂ» Ð¿ÑÐ¸Ð·Ð½Ð°Ð½Ð° ÑÐºÑÑÑÐµÐ¼Ð¸ÑÑÑÐºÐ¾Ð¹ Ð½Ð° ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸Ð¸ Ð Ð¾ÑÑÐ¸Ð¸) account for three months.