title: ÐÑÐµÐ½ÐºÐ° ÑÑÐ¾Ð²Ð½Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¸ Ð¿ÑÑÐ¸ ÐµÐµ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐ Â«Ð¡Ð¾Ð²ÐºÐ¾Ð¼Ð±Ð°Ð½Ðº-ÑÑÑÐ°Ñ Ð¾Ð²Ð°Ð½Ð¸ÐµÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Assessment of the level of competitiveness and ways to improve it (on the example of Sovcombank-insurance JSC)
Creators: name: ÐÐµÐ´ÑÑÐºÐ¸Ð½Ð°, ÐÐ°Ð»ÐµÐ½ÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
ÑÑÑÐ°Ñ Ð¾Ð²Ð°Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ
Ð¾ÑÐºÑÑÑÐ¸Ðµ ÑÐ¸Ð»Ð¸Ð°Ð»Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ Ð¿ÑÐ¾ÐµÐºÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
competitiveness of insurance company
opening a branch of the company
investment planning

description: Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ: Ð¾ÑÐµÐ½Ð¸ÑÑ ÑÑÐ¾Ð²ÐµÐ½Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÐÐ Â«Ð¡Ð¾Ð²ÐºÐ¾Ð¼Ð±Ð°Ð½Ðº-ÑÑÑÐ°ÑÐ¾Ð²Ð°Ð½Ð¸ÐµÂ» Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ðµ Ð¿Ð¾ ÐµÐ³Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ. ÐÐ±ÑÐµÐºÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÑÑÑÐ°ÑÐ¾Ð²Ð°Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ ÐÐ Â«Ð¡Ð¾Ð²ÐºÐ¾Ð¼Ð±Ð°Ð½Ðº-ÑÑÑÐ°ÑÐ¾Ð²Ð°Ð½Ð¸ÐµÂ». ÐÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÑÑÐ¾Ð²ÐµÐ½Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÐÐ Â«Ð¡Ð¾Ð²ÐºÐ¾Ð¼Ð±Ð°Ð½Ðº-ÑÑÑÐ°ÑÐ¾Ð²Ð°Ð½Ð¸ÐµÂ». ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ï¾ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÑÐ°ÑÐ¾Ð²Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ° Ð Ð¾ÑÑÐ¸Ð¸; ï¾ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐ Â«Ð¡Ð¾Ð²ÐºÐ¾Ð¼Ð±Ð°Ð½Ðº-ÑÑÑÐ°ÑÐ¾Ð²Ð°Ð½Ð¸ÐµÂ»; ï¾ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸ Ð¾ÑÐµÐ½ÐºÐ° ÑÑÐ¾Ð²Ð½Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÐÐ Â«Ð¡Ð¾Ð²ÐºÐ¾Ð¼Ð±Ð°Ð½Ðº-ÑÑÑÐ°ÑÐ¾Ð²Ð°Ð½Ð¸ÐµÂ» Ð¸ Ð¡ÐÐÐ Â«ÐÐ½Ð³Ð¾ÑÑÑÑÐ°ÑÂ»; ï¾ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð¾ÑÐºÑÑÑÐ¸Ñ ÑÐµÐ³Ð¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ ÑÐ¸Ð»Ð¸Ð°Ð»Ð° Ð² ÑÐ¾ÑÐ¼Ðµ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ°, Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð¼ÐµÑ. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°Ñ Ð¾ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐ Â«Ð¡Ð¾Ð²ÐºÐ¾Ð¼Ð±Ð°Ð½Ðº-ÑÑÑÐ°ÑÐ¾Ð²Ð°Ð½Ð¸ÐµÂ», Ð¡ÐÐÐ Â«ÐÐ½Ð³Ð¾ÑÑÑÑÐ°ÑÂ», Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ²ÐµÐ´ÐµÐ½Ð¸ÑÑ Ð¦Ð Ð Ð¤. ÐÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð¾ÑÐ½Ð¾Ð²Ð¾Ð¹ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾ÑÐ»ÑÐ¶Ð¸Ð»Ð¸ ÐºÐ¾Ð½ÑÐµÐ½ÑÐ½ÑÐ¹ Ð¸ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¼Ð¾Ð½Ð¾Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð¼ÐµÑÐ¾Ð´, ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐ¹ Ð¸ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð° ÑÐ°ÐºÐ¶Ðµ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð¼ÐµÑÐ¾Ð´. ÐÑÐµÐ½ÐºÐ° Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¸Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸Ð»Ð°ÑÑ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð¿Ð°ÐºÐµÑÐ° MS Office (Excel). Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ ÑÐ°Ð±Ð¾ÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¿ÑÐ¾ÐµÐºÑ Ð¾ÑÐºÑÑÑÐ¸Ñ ÑÐµÐ³Ð¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ ÑÐ¸Ð»Ð¸Ð°Ð»Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÐ¾Ð²Ð½Ñ ÐµÐµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸. ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ Ð¾Ð±ÑÑÐ»Ð¾Ð²Ð»ÐµÐ½Ð° Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÑÑ ÑÐ°ÑÑÐ¸ÑÐµÐ½Ð¸Ñ ÑÐµÐ³Ð¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÐµÐ¹ ÐÐ Â«Ð¡Ð¾Ð²ÐºÐ¾Ð¼Ð±Ð°Ð½Ðº-ÑÑÑÐ°ÑÐ¾Ð²Ð°Ð½Ð¸ÐµÂ», ÑÑÐ¾ Ð¿Ð¾Ð»Ð¾Ð¶Ð¸ÑÐµÐ»ÑÐ½Ð¾ Ð¾ÑÑÐ°Ð·Ð¸ÑÑÑ Ð½Ð° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸.
description: The given work is devoted to assessing the level of competitiveness of Sovcombank-Insurance JSC and develop measures to improve it, providing for the opening of a branch of the company. Object of study: insurance company JSC "Sovcombank-insurance". Subject of study: the level of competitiveness of Sovcombank-insurance JSC. The research set the following goals: ï¾ analysis of the Russian insurance market; ï¾ analysis of the performance efficiency of Sovcombank-Insurance JSC; ï¾ comparative analysis and assessment of the level of competitiveness of JSC Sovcombank-insurance and SPAO Ingosstrakh; ï¾ development of measures to increase the level of competitiveness of the company by opening a regional branch in the form of an investment project and evaluation of the effectiveness of the proposed measures. The work was fulfilled based on materials on the activities of JSC "Sovcombank-insurance" and SPAO "Ingosstrakh", as well as on the information of the Central Bank of the Russian Federation. The methodological basis of the study was the content and comparative analysis, the monographic method, financial and investment analysis, the identification of cause-and-effect relationships, as well as the graphical method. The investment attractiveness of the project was assessed using MS Office (Excel). The study resulted into developing an investment project of opening a regional branch of the company to increase its competitiveness. The outcome of the research is the possibility of expanding the regional networks of Sovcombank-Insurance JSC, which will have a positive impact on the efficiency of the company.