title: ÐÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¼Ð¾Ð»Ð¾Ð´ÑÐ¶Ð½Ð¾Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐ´Ð¼Ð¸Ð½Ð¸ÑÑÑÐ°ÑÐ¸Ð¸ ÐÐ°Ð»Ð¸Ð½Ð¸Ð½ÑÐºÐ¾Ð³Ð¾ ÑÐ°Ð¹Ð¾Ð½Ð° Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The communication strategy of youth policy (on the example of the Administration of the Kalininsky district of Saint Petersburg)
Creators: name: ÐÐ¸Ð½Ð½ÐµÑ, ÐÐ»Ð°Ð´Ð¸ÑÐ»Ð°Ð²
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¼Ð¾Ð»Ð¾Ð´ÑÐ¶Ð½Ð°Ñ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ°
Ð¿Ð¾Ð´ÑÐ¾ÑÑÐºÐ¾Ð²Ð¾-Ð¼Ð¾Ð»Ð¾Ð´ÑÐ¶Ð½Ð°Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
ÐÐ´Ð¼Ð¸Ð½Ð¸ÑÑÑÐ°ÑÐ¸Ñ ÐÐ°Ð»Ð¸Ð½Ð¸Ð½ÑÐºÐ¾Ð³Ð¾ ÑÐ°Ð¹Ð¾Ð½Ð°
ÑÐ¿Ð¾Ð½ÑÐ¾ÑÑÑÐ²Ð¾
Ð²Ð¾Ð»Ð¾Ð½ÑÐµÑÑÑÐ²Ð¾
Ð²Ð¾Ð»Ð¾Ð½ÑÐµÑÑÐºÐ¸Ð¹ Ð¿ÑÐ¾ÐµÐºÑ
youth policy
youth organization
communication strategy
Administration of the Kalininskiy district
sponsorship
volunteering
volunteer project

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ñ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð¼Ð¾Ð»Ð¾Ð´ÐµÐ¶Ð½Ð¾Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ¸ Ð¾ÑÐ³Ð°Ð½Ð¾Ð² Ð¸ÑÐ¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð¹ Ð²Ð»Ð°ÑÑÐ¸ Ð³Ð¾ÑÐ¾Ð´Ð° Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð° Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ Ð² ÑÐ¾ÑÐ¼Ðµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð²Ð¾Ð»Ð¾Ð½ÑÐµÑÑÐºÐ¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð². ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ:
1.Ð¥Ð°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð²Ð½ÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¾Ð² Ð³Ð¾ÑÑÐ´Ð°ÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹Ð²Ð»Ð°ÑÑÐ¸.
2.ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ñ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸ÐµÐ¹Ð¾ÑÐ³Ð°Ð½Ð¾Ð² Ð³Ð¾ÑÑÐ´Ð°ÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð²Ð»Ð°ÑÑÐ¸.
3.ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÑÐ¾Ð»Ð¸ PR Ð² Ð¼Ð¾Ð»Ð¾Ð´ÐµÐ¶Ð½Ð¾Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐµ.
4.ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ¸ ÐÐ´Ð¼Ð¸Ð½Ð¸ÑÑÑÐ°ÑÐ¸Ð¸ÐÐ°Ð»Ð¸Ð½Ð¸Ð½ÑÐºÐ¾Ð³Ð¾ ÑÐ°Ð¹Ð¾Ð½Ð° Ð³Ð¾ÑÐ¾Ð´Ð° Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°.
5.Ð¥Ð°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð¼Ð¾Ð»Ð¾Ð´ÐµÐ¶Ð¸ ÐºÐ°Ðº ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÑÑÑÑÐ°ÑÐµÐ³Ð¸Ð¹.
6.ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð²Ð¾Ð»Ð¾Ð½ÑÐµÑÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ° Ð¼Ð¾Ð»Ð¾Ð´ÐµÐ¶Ð½Ð¾Ð¹Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ¸.
7.Ð¥Ð°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð¿Ð¾Ð´ÑÐ¾ÑÑÐºÐ¾Ð²Ð¾-Ð¼Ð¾Ð»Ð¾Ð´ÐµÐ¶Ð½Ð¾Ð³Ð¾ ÑÐµÐ½ÑÑÐ° Â«ÐÐ°Ð»Ð¸Ð½Ð¸Ð½ÑÐºÐ¸Ð¹Â»;
8.Ð¡Ð¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ðµ Ð²Ð¾Ð»Ð¾Ð½ÑÐµÑÑÐºÐ¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ°.
9.ÐÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ° Â«ÐÐºÑÐ¸Ñ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð¿Ð¾Ð¼Ð¾ÑÐ¸ Ð²Ð¾ Ð²ÑÐµÐ¼ÑÐ¿Ð°Ð½Ð´ÐµÐ¼Ð¸Ð¸ ÐºÐ¾ÑÐ¾Ð½Ð°Ð²Ð¸ÑÑÑÐ° Ð² ÐÐ°Ð»Ð¸Ð½Ð¸Ð½ÑÐºÐ¾Ð¼ ÑÐ°Ð¹Ð¾Ð½ÐµÂ».
Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ ÐÐ´Ð¼Ð¸Ð½Ð¸ÑÑÑÐ°ÑÐ¸Ð¸ ÐÐ°Ð»Ð¸Ð½Ð¸Ð½ÑÐºÐ¾Ð³Ð¾ ÑÐ°Ð¹Ð¾Ð½Ð° Ð³Ð¾ÑÐ¾Ð´Ð° Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°, Ð³Ð´Ðµ ÑÐ¾Ð±Ð¸ÑÐ°Ð»Ð°ÑÑ Ð·Ð½Ð°ÑÐ¸ÑÐµÐ»ÑÐ½Ð°Ñ ÑÐ°ÑÑÑ ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°.
Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ» ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿ÑÐ¾ÐµÐºÑ Â«ÐÐºÑÐ¸Ñ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð¿Ð¾Ð¼Ð¾ÑÐ¸ Ð²Ð¾ Ð²ÑÐµÐ¼Ñ Ð¿Ð°Ð½Ð´ÐµÐ¼Ð¸Ð¸ ÐºÐ¾ÑÐ¾Ð½Ð°Ð²Ð¸ÑÑÑÐ° Ð² ÐÐ°Ð»Ð¸Ð½Ð¸Ð½ÑÐºÐ¾Ð¼ ÑÐ°Ð¹Ð¾Ð½ÐµÂ», Ð¸ ÐµÐ³Ð¾ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ, Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð² ÐÐ¾Ð´ÑÐ¾ÑÑÐºÐ¾Ð²Ð¾-Ð¼Ð¾Ð»Ð¾Ð´ÐµÐ¶Ð½Ð¾Ð¼ ÑÐµÐ½ÑÑÐµ Â«ÐÐ°Ð»Ð¸Ð½Ð¸Ð½ÑÐºÐ¸Ð¹Â».
description: This work is devoted to the identification of youth policy instruments of the executive authorities of the city of St. Petersburg on the example of interaction in the form of organizing volunteer projects. Tasks that were solved during the study: 
1.Characteristics of communicative strategies of public authorities.
2.The study of the features of communication with the target audience of publicauthorities. 
3.Determining the role of PR in youth policy.
4.The study of communication policy tools of the Administration of the Kalinindistrict of the city of St. Petersburg. 
5.Characteristics of youth as a target audience of communication strategies.
6.The study of volunteerism as an instrument of youth policy.
7.Characteristics of the teenage and youth center "Kalininsky";
8.Support of the volunteer project.
9.Evaluation of the effectiveness of the project âMutual assistance action duringthe coronavirus pandemic in the Kalininsky districtâ. 
The work was carried out on the basis of the Administration of the Kalininsky district of the city of St. Petersburg, where a significant part of the actual material was collected. As a result, the project âMutual Assistance Action during the Coronavirus Pandemic in the Kalininsky Districtâ and its communication strategy, based on studies at the Kalininsky Youth and Youth Center, were developed.