title: PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ðµ Ð³Ð¾ÑÑÐ´Ð°ÑÑÑÐ²ÐµÐ½Ð½ÑÑ Ð¼Ð¾Ð»Ð¾Ð´ÐµÐ¶Ð½ÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¹ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¡ÐÐ± ÐÐÐ£ Â«ÐÐ¾Ð´ÑÐ¾ÑÑÐºÐ¾Ð²Ð¾-Ð¼Ð¾Ð»Ð¾Ð´ÐµÐ¶Ð½ÑÐ¹ ÑÐµÐ½ÑÑ Â«ÐÐ°Ð»Ð¸Ð½Ð¸Ð½ÑÐºÐ¸Ð¹Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: PR-support of state youth organizations (on the example of SPbGBU "Teenage and youth center Kalininsky")
Creators: name: ÐÐµÐ¾ÑÐ³Ð¸Ð°Ð´Ð¸, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ðµ
Ð¼ÐµÑ Ð°Ð½Ð¸Ð·Ð¼Ñ pr-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ
Ð³Ð¾ÑÑÐ´Ð°ÑÑÑÐ²ÐµÐ½Ð½Ð°Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ
Ð³Ð¾ÑÑÐ´Ð°ÑÑÑÐ²ÐµÐ½Ð½Ð¾Ðµ ÑÑÑÐµÐ¶Ð´ÐµÐ½Ð¸Ðµ
Ð¿Ð¾Ð´ÑÐ¾ÑÑÐºÐ¾Ð²ÑÐ¹ Ð¼Ð¾Ð»Ð¾Ð´ÐµÐ¶Ð½ÑÐ¹ ÑÐµÐ½ÑÑ
Ð³Ð¾ÑÑÐ´Ð°ÑÑÑÐ²ÐµÐ½Ð½Ð°Ñ Ð½ÐµÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ°Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ
PR support
mechanisms of pr support
state organization
state institution
teenage youth center
state non-profit organization

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð³Ð¾ÑÑÐ´Ð°ÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð¼Ð¾Ð»Ð¾Ð´ÐµÐ¶Ð½Ð¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¡ÐÐ±ÐÐÐ£ Â«ÐÐ°Ð»Ð¸Ð½Ð¸Ð½ÑÐºÐ¸Ð¹Â». ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: Ð²ÑÑÐ²Ð¸ÑÑ ÑÑÑÐ½Ð¾ÑÑÑ Ð¸ Ð¿Ð¾Ð½ÑÑÐ¸Ðµ PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ Ð³Ð¾ÑÑÐ´Ð°ÑÑÑÐ²ÐµÐ½Ð½ÑÑ Ð¼Ð¾Ð»Ð¾Ð´ÐµÐ¶Ð½ÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¹; ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ Ð¿Ð¾Ð´ÑÐ¾ÑÑÐºÐ¾Ð²ÑÑ Ð¸ Ð¼Ð¾Ð»Ð¾Ð´ÐµÐ¶Ð½ÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¹; Ð¾ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸Ð·Ð¾Ð²Ð°ÑÑ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÐÐÐ¦ Â«ÐÐ°Ð»Ð¸Ð½Ð¸Ð½ÑÐºÐ¸Ð¹Â»; Ð²ÑÐ´ÐµÐ»Ð¸ÑÑ Ð°ÑÐ¿ÐµÐºÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ, Ð¿ÑÐ¸Ð¼ÐµÐ½ÑÐµÐ¼ÑÐµ Ð´Ð»Ñ Ð³Ð¾ÑÑÐ´Ð°ÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸. Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ ÐÐ¾Ð´ÑÐ¾ÑÑÐºÐ¾Ð²Ð¾Ð³Ð¾ Ð¼Ð¾Ð»Ð¾Ð´ÐµÐ¶Ð½Ð¾Ð³Ð¾ ÑÐµÐ½ÑÑÐ° Â«ÐÐ°Ð»Ð¸Ð½Ð¸Ð½ÑÐºÐ¸Ð¹Â» Ð³Ð´Ðµ ÑÐ¾Ð±Ð¸ÑÐ°Ð»Ð°ÑÑ Ð·Ð½Ð°ÑÐ¸ÑÐµÐ»ÑÐ½Ð°Ñ ÑÐ°ÑÑÑ ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°: ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÑÑÐµÐ¶Ð´ÐµÐ½Ð¸Ñ Ð¸ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð² Ð½ÐµÐ¹ PRÐ¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð². ÐÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ¸, Ð¿Ð¾ÐºÐ°Ð·ÑÐ²Ð°Ð²ÑÐ¸Ð¹ ÑÐ»Ð°Ð±ÑÐµ ÑÑÐ¾ÑÐ¾Ð½Ñ PR-Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÑÑÐµÐ¶Ð´ÐµÐ½Ð¸Ñ. ÐÐ½ Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸Ð»ÑÑ Ð¼ÐµÑÐ¾Ð´Ð°Ð¼Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¼ÐµÐ´Ð¸Ð°-Ð°ÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸, Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¸Ð½ÑÐµÑÐ½ÐµÑ ÑÐµÑÑÑÑÐ¾Ð², SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·Ð°. ÐÐ»Ñ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐµÐ»Ð¸ Ð±ÑÐ»Ð¸ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿Ð¾Ð´ÑÑÐ¸ÑÐ°Ð½ Ð±ÑÐ´Ð¶ÐµÑ Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð²Ð½Ð¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ PRÐ¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ, ÐºÐ°Ðº ÑÐ°ÑÑÐ¸ PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ.
description: In this final qualifying work was considered he problem of promoting the state youth organization of St. Petersburg State Budgetary Institution Â«KalininskyÂ». Tasks that were solved in the course of the study are: identifying the essence and concept of PR support for state youth organizations; consider the main tools of PR support for teenagers and youth organizations; describe the activities of the Â«KalininskyÂ» Teenage Youth Center; highlight the aspects of the use of PR-support, used for a state organization; analyze the level of competitiveness of the state organization at the moment; formulate and give recommendations for more effective use of the PR strategyies; The work was carried out on the basis of the Kalininsky Teenage Youth Center, where a significant part of the actual examples was collected like the results of the analysis of the institution's activities and the use of PR tools in it. A competitive analysis of communication policy was carried out showing the weaknesses of the institution's PR-support activities. Competitive analysis was carried ,out by using methods of media activity analysis, Internet resources analysis and the SWOT analysis. As a result, on the basis, of the conducted research, it was concluded, that Â«KalininskyÂ» Teenage Youth Center has to improve the methods of PR-support of the organization's activities in order to increase awareness of its activities among the target audience. To achieve this goal, tactical tasks were identified, as well as media platforms and tools for implementing PR support also the budget was calculated and indicators of the communicative effectiveness of a PR event were proposed.