title: Economic valuation of the Russian market entry strategies for Iranian food companies
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Ð­ÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¹ Ð²ÑÑ Ð¾Ð´Ð° Ð½Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ð¹ ÑÑÐ½Ð¾Ðº Ð¿Ð¸ÑÐµÐ²ÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð² Ð´Ð»Ñ Ð¸ÑÐ°Ð½ÑÐºÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹
Creators: name: Vahab Hasiri Haghighi
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2018
Subjects: ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ Ð¾ÑÐµÐ½ÐºÐ°
ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð²Ñ Ð¾Ð´Ð°
ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ð¹ Ð¿ÑÐ¾Ð´Ð¾Ð²Ð¾Ð»ÑÑÑÐ²ÐµÐ½Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
Ð¸ÑÐ°Ð½ÑÐºÐ¸Ðµ Ð¿Ð¸ÑÐµÐ²ÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
Ð²Ð¾Ð·Ð²ÑÐ°Ñ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¹

description: The general purpose of this study was to find out the reason what are the market entry strategies of Iranian food companies into Russian Food market and which strategies will be beneficial to use for this market and compare these strategies with ROI of these companies.
To do so, the sample was chosen for in-depth interview. To fulfill the requirements of this qualitative research, the interviews were analyzed and it became vivid that Iranian food companies prefer Exporting as their market entry strategy and the companies which uses direct export with full knowledge of the target market have the greater return of investment rate and further suggested some factors which improve these companies strategies such as travel and short-term residence in Russia, participation in food exhibition in Russia, using internet and advertising, and Pricing of the products.
description: ÐÐ±ÑÐ°Ñ ÑÐµÐ»Ñ ÑÑÐ¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¾ÑÑÐ¾ÑÐ»Ð° Ð² ÑÐ¾Ð¼, ÑÑÐ¾Ð±Ñ Ð²ÑÑÑÐ½Ð¸ÑÑ Ð¿ÑÐ¸ÑÐ¸Ð½Ñ ÑÐ¾Ð³Ð¾, ÐºÐ°ÐºÐ¸Ðµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð²ÑÐ¾Ð´Ð° Ð½Ð° ÑÑÐ½ÐºÐ¸ Ð¸ÑÐ°Ð½ÑÐºÐ¸Ñ Ð¿Ð¸ÑÐµÐ²ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð½Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ð¹ Ð¿ÑÐ¾Ð´Ð¾Ð²Ð¾Ð»ÑÑÑÐ²ÐµÐ½Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº Ð¸ ÐºÐ°ÐºÐ¸Ðµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð±ÑÐ´ÑÑ Ð²ÑÐ³Ð¾Ð´Ð½Ñ Ð´Ð»Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð½Ð° ÑÑÐ¾Ð¼ ÑÑÐ½ÐºÐµ, Ð¸ ÑÑÐ°Ð²Ð½Ð¸ÑÑ ÑÑÐ¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ñ ÑÐµÐ½ÑÐ°Ð±ÐµÐ»ÑÐ½Ð¾ÑÑÑÑ ÑÑÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹. ÐÐ»Ñ ÑÑÐ¾Ð³Ð¾ Ð²ÑÐ±Ð¾ÑÐºÐ° Ð±ÑÐ»Ð° Ð²ÑÐ±ÑÐ°Ð½Ð° Ð´Ð»Ñ ÑÐ³Ð»ÑÐ±Ð»ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¸Ð½ÑÐµÑÐ²ÑÑ. Ð§ÑÐ¾Ð±Ñ Ð²ÑÐ¿Ð¾Ð»Ð½Ð¸ÑÑ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÑÐ¾Ð³Ð¾ ÐºÐ°ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð¾Ð¿ÑÐ¾ÑÑ Ð±ÑÐ»Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ, Ð¸ ÑÑÐ°Ð»Ð¾ Ð¾ÑÐµÐ²Ð¸Ð´Ð½Ð¾, ÑÑÐ¾ Ð¸ÑÐ°Ð½ÑÐºÐ¸Ðµ Ð¿Ð¸ÑÐµÐ²ÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÐ¸ÑÐ°ÑÑ ÑÐºÑÐ¿Ð¾ÑÑ Ð² ÐºÐ°ÑÐµÑÑÐ²Ðµ ÑÐ²Ð¾ÐµÐ¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð²ÑÐ¾Ð´Ð° Ð½Ð° ÑÑÐ½Ð¾Ðº, Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÑÑ Ð¿ÑÑÐ¼Ð¾Ð¹ ÑÐºÑÐ¿Ð¾ÑÑ Ñ Ð¿Ð¾Ð»Ð½ÑÐ¼ Ð·Ð½Ð°Ð½Ð¸ÐµÐ¼ ÑÐµÐ»ÐµÐ²Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ°, Ð¸Ð¼ÐµÑÑ Ð±Ð¾Ð»ÑÑÑÑ Ð¾ÑÐ´Ð°ÑÑ Ð¾Ñ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¹ Ð¸ Ð´Ð°Ð»ÐµÐµ Ð¿ÑÐµÐ´Ð»Ð°Ð³Ð°ÑÑÑÑ Ð½ÐµÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐ°ÐºÑÐ¾ÑÑ, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐ»ÑÑÑÐ°ÑÑ ÑÑÐ¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹, ÑÐ°ÐºÐ¸Ðµ ÐºÐ°Ðº Ð¿ÑÑÐµÑÐµÑÑÐ²Ð¸Ðµ Ð¸ ÐºÑÐ°ÑÐºÐ¾ÑÑÐ¾ÑÐ½Ð¾Ðµ Ð¿ÑÐ¾Ð¶Ð¸Ð²Ð°Ð½Ð¸Ðµ Ð² Ð Ð¾ÑÑÐ¸Ð¸, ÑÑÐ°ÑÑÐ¸Ðµ Ð² Ð²ÑÑÑÐ°Ð²ÐºÐµ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð² Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ Ð² Ð Ð¾ÑÑÐ¸Ð¸, Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ ÐÐ½ÑÐµÑÐ½ÐµÑÐ° Ð¸ ÑÐµÐºÐ»Ð°Ð¼Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐµÐ½Ð¾Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð½Ð° Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ.