title: Ð¦Ð¸ÑÑÐ¾Ð²ÑÐµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½ÑÑ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼ Ð² ÑÐµÑÐ¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¤Ð¾Ð½Ð´Ð° Â«Ð¡ÑÐµÑÐ° Ð±ÑÐ´ÑÑÐµÐ³Ð¾Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Digital promotion tools for educational programs in the Internet (on the example of the "Sphere of the Future" Foundation
Creators: name: ÐÐ¸, Ð¢Ð°ÑÑÑÐ½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
ÑÐ°ÑÐ³ÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
ÐºÐ¾Ð½ÑÐµÐºÑÑÐ½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ðµ
Ð¾Ð½Ð»Ð°Ð¹Ð½-ÐºÑÑÑÑ
Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ
3D Ð¿ÐµÑÐ°ÑÑ
Ð°Ð´Ð´Ð¸ÑÐ¸Ð²Ð½ÑÐµ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
ÐÐÐ Ð¤Ð¾Ð½Ð´ "Ð¡ÑÐµÑÐ° ÐÑÐ´ÑÑÐµÐ³Ð¾"
digital marketimg
social media
targeted advertising
contextual advertising
online education
online courses
3D printing
additive technologies
NPO "Sphere of the Future" Foundation

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description: In this final qualifying work, digital promotion tools for educational programs in the Internet on the example of the "Sphere of the Future" Foundation. The paper explores the use of digital promotion tools on educational program. The paper analyzes the foreign experience of using digital tools to promote online courses and online education in general. The NPO Foundation "Sphere of the Future" was chosen as the object of study. The subject of the study is an online course on 3D printing and additive technologies. In the practical part, a competitive analysis was carried out, the strengths and weaknesses of the company were highlighted, as the matrix of stakeholders and segmentation of the target audience. As a result, recommendations were developed for planning and implementing a strategy for the communications promotion of online course using digital promotion tools, taking into account the specificity of the target audience and the educational services market.