title: ÐÐ»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¸ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð²Ð½ÐµÑÐ½ÐµÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Planning and implementation of a foreign trade company promotion program
Creators: name: ÐÐºÐ¸Ð¼Ð¾Ð², ÐÐ¸ÐºÐ¾Ð»Ð°Ð¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÑÐµÐºÐ»Ð°Ð¼Ð½Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
Ð±ÑÐ´Ð¶ÐµÑ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸
Ð²Ð½ÐµÑÐ½ÐµÑÐ¾ÑÐ³Ð¾Ð²Ð°Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ
Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
promotional activities
promotion program
promotional budget
foreign trade company
promotion strategy planning

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description: The subject of the graduate qualification work is âPlanning and implementation of a foreign trade company promotion programâ. Subject of the graduate qualification work: "Planning and implementation of the promotion program of foreign trade company. The object of the study is a foreign trade company "LINGUATRIP", and the subject of the study is its promotional activities. This work is devoted to the development of approaches to the planning and implementation of promotional activities of foreign trade companies in modern conditions. To achieve the goal the following tasks were solved: The analysis of the marketing activities of the enterprise at the macro- and microlevels; The analysis of competitiveness of the company was carried out; Analysis of the company's strengths, weaknesses, opportunities and threats; Analysis of target audience segments in Russian and international markets; Analysis of the current marketing communication program of the company; Ways to improve the promotion program were analyzed; Developed a set of measures aimed at improving the promotion program in the Russian and international markets. The study was conducted using methods such as analysis and synthesis of the literature on the topic of research, with the help of marketing analysis tools (PEST, Porter's 5 forces, SWOT), as well as using the graphical method of displaying the results of the study. As a result of the study the marketing environment of the company was analyzed, the target audience and its preferences were revealed, the current marketing communication program was analyzed and recommendations for improving the promotion program were offered.