title: ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ¾Ð·Ð´Ð°Ð²Ð°ÐµÐ¼Ð¾Ð³Ð¾ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ¼Ð¸ ÐºÐ¾Ð½ÑÐµÐ½ÑÐ° Ð² ÑÐµÐºÐ»Ð°Ð¼Ðµ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐ½Ð´Ð¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Research on user generated content in advertisment on the case of India
Creators: name: Ð¢Ð¸ÐºÐºÑ, ÐÐ¾ÑÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÐÐ½ÑÐµÑÐ½ÐµÑ
ÐºÐ¾Ð½ÑÐµÐ½Ñ
tik tok
ÑÐµÐºÐ»Ð°Ð¼Ð°
Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ
Ð¸Ð½Ð´Ð¸Ð¹ÑÐºÐ°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
content
advertisements
audience
indian advertising

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ: - ÐÐ°ÑÐºÐ¾Ð»ÑÐºÐ¾ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð° ÑÐµÐºÐ»Ð°Ð¼Ð°, ÑÐ¾Ð·Ð´Ð°Ð½Ð½Ð°Ñ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ¼Ð¸, Ð² ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ð¸ Ñ Ð¿ÑÐ¾ÑÐµÑÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ð¾Ð¹? - ÐÐ¾Ð¶ÐµÑ Ð»Ð¸ Tik Tok Ð±ÑÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½ ÐºÐ°Ðº Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ð° Ð´Ð»Ñ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ, ÑÐ¾Ð·Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ¼Ð¸? - ÐÐ¾ÑÐµÐ¼Ñ ÐÐ½Ð´Ð¸Ð¹ÑÐºÐ°Ñ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ñ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð½Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð»Ð° Ð¸Ð½Ð´ÑÑÑÑÐ¸Ñ ÑÐµÐºÐ»Ð°Ð¼Ñ, ÑÐ¾Ð·Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ¼Ð¸? - ÐÐ°ÐºÐ¸Ðµ Ð¿ÑÐµÐ¿ÑÑÑÑÐ²Ð¸Ñ Ð¼Ð¾Ð³ÑÑ Ð²Ð¾Ð·Ð½Ð¸ÐºÐ½ÑÑÑ Ð²ÑÐ»ÐµÐ´ÑÑÐ²Ð¸Ðµ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÑÐµÐ½ÑÐ°, ÑÐ¾Ð·Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ¼Ð¸, Ð² ÐÐ½Ð´Ð¸Ð¹ÑÐºÑÑ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ñ ÑÐµÐºÐ»Ð°Ð¼Ñ? Ð Ð°Ð±Ð¾ÑÐ° Ð±ÑÐ»Ð° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð°, Ð¼ÐµÑÐ¾Ð´ ÑÑÐ¸Ð°Ð½Ð³ÑÐ»ÑÑÐ¸Ð¸ Ð±ÑÐ» Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½ Ð´Ð»Ñ ÑÐ¾Ð±ÑÐ°Ð½Ð¸Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð´Ð»Ñ ÑÑÐ¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, ÐºÐ¾ÑÐ¾ÑÐ¾Ðµ Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸Ð»Ð¾ÑÑ ÐºÐ°ÑÐµÑÑÐ²ÐµÐ½Ð½ÑÐ¼ ÐºÐ¾Ð»Ð¸ÑÐµÑÑÐ²ÐµÐ½Ð½ÑÐ¼ Ð¼ÐµÑÐ¾Ð´Ð¾Ð¼. ÐÐ½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ñ, ÑÐ¾Ð±ÑÐ°Ð½Ð½Ð°Ñ ÐºÐ¾Ð»Ð¸ÑÐµÑÑÐ²ÐµÐ½Ð½ÑÐ¼ Ð¿ÑÑÑÐ¼, Ð±ÑÐ»Ð° Ð·Ð°ÑÐµÐ¼ Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð° Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ ÐºÐ°ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¼ÐµÑÐ¾Ð´Ð°, ÑÑÐ¾ Ð´Ð°ÑÑ Ð½Ð°Ð¼ ÑÐ³Ð»ÑÐ±Ð»ÐµÐ½Ð½Ð¾Ðµ Ð¿Ð¾Ð½Ð¸Ð¼Ð°Ð½Ð¸Ðµ Ð² Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸Ð¸ Ð¸ÑÑÐ»ÐµÐ´ÑÐµÐ¼Ð¾Ð¹ ÑÐµÐ¼Ñ. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¸Ð²ÐµÐ»Ð¾ Ðº Ð°Ð½Ð°Ð»Ð¸Ð·Ñ: - Ð¡ÑÐ°Ð²Ð½ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾ÑÐµÑÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð¹ Ð°ÑÐ´Ð¸Ð¾Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð¸ Ð°ÑÐ´Ð¸Ð¾Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ, ÑÐ¾Ð·Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ¼Ð¸ - ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¸ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ðº ÑÐµÐºÐ»Ð°Ð¼Ðµ, ÑÐ¾Ð·Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ¼Ð¸ (ÑÑÐ°ÑÑÐ¸Ðµ Ð¸ Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸Ðµ) - ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ Ð¿Ð¾Ð¿ÑÐ»ÑÑÐ½Ð¾ÑÑÑ Tik Tok (Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð´Ð»Ñ Ð¾Ð¿ÑÐ±Ð»Ð¸ÐºÐ¾Ð²Ð°Ð½Ð¸Ñ Ð²Ð¸Ð´ÐµÐ¾, ÑÐ¾Ð·Ð´Ð°Ð½Ð½ÑÐ¼Ð¸ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ¼Ð¸) - ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½ÑÑ Ð¿ÑÐµÐ¿ÑÑÑÑÐ²Ð¸Ð¹ Ð´Ð»Ñ ÑÐµÐºÐ»Ð°Ð¼Ñ, ÑÐ¾Ð·Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ¼Ð¸, Ð² ÐÐ½Ð´Ð¸Ð¹ÑÐºÐ¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸.
description: The given work is devoted to studying How effective is user generated advertising in comparison to professional advertising? Can Tik Tok be used as a platform to create and promote user generated digital advertising? Why hasnât Indian Advertising Industry explored the area of user generated advertising yet? What are the challenges that may arise due the introduction of user generated content in the Indian Advertising Industry? The work was fulfilled triangulation method was used for data collection in this research, that is, a combination of quantitative and qualitative research methods. The data collected through quantitative methods was then analyzed using qualitative methods, thus giving an in-depth understanding with respect to the research topic. The study resulted into analysis: To compare the impact of professional audio-visual advertising and user generated audio-visual advertising To determine the stance of audience with respect to user generated advertisements (participation and treatment) To establish the popularity and usage of Tik Tok (application used for creation of user generated videos) To explore the possible challenges of user generated advertisements in the Indian Advertising Industry.