title: ÐÐµÑÐ¾Ð´Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð½Ð° ÑÑÐ½ÐºÐµ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð¾Ð² Ð¸Ð· Ð´ÐµÑÐµÐ²Ð° Ð¿ÑÐµÐ¼Ð¸ÑÐ¼-ÐºÐ»Ð°ÑÑÐ° Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Internet marketing methods for premium wood products company
Creators: name: ÐÐ¸Ð»Ð¸Ð¿ÐµÐ½ÐºÐ¾, ÐÐ°ÑÐ°Ð»Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÐÐ½ÑÐµÑÐ½ÐµÑ
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÐ°ÑÐ³ÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð° Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
internet marketing
targeted advertising
online promotion
social networks

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description: The subject of the graduate qualification work is âInternet marketing methods for premium wood products companyâ. Purpose: research of methods of promoting products on the market of premium wood materials using online marketing tools. Research Objectives: 1. To characterize the market of wood finishing materials and analyze the organization. 2. To study the main goals, objectives and tools of Internet marketing (including promotion on social networks). 3. To analyze the online-activities of competitors of the organization (including social networks). 4. To develop recommendations for promoting the organization in social networks. 5. To analyze and summarize the results, including the effectiveness of promotion tools. The work was fulfilled on the premises of the company âRusskii Masterâ. Research methods: general scientific and specific research methods were used: comparative, content and statistical analysis of the external environment, marketing communication methods, methods of setting up targeted advertising, methods of analyzing economic and communication effectiveness. The main results of the study: ï­ an analysis of the tools used in Internet marketing, a comparative analysis of the activities of competitors were made; ï­ a number of problems in the field of online promotion were identified, a plan of recommendations for their elimination was developed; ï­ as a result, social media marketing was introduced for the organization: a number of advertising campaigns were developed; ï­ their effectiveness was analyzed on the example of an advertising campaign on Facebook and Instagram, a plan of recommendations was developed to increase the effectiveness of the considered advertising campaign. The scientific novelty of the study is the author's approach to the development, management and analysis of online advertising campaigns in the market of premium wood products.