title: ÐÐ½Ð°Ð»Ð¸Ð· Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐµÐ¹ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ ÑÐ¸ÑÑÐ¾Ð²ÑÑ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼ Ð´Ð»Ñ ÑÐ¾ÑÑÐ° Ð¿ÑÐ¾Ð´Ð°Ð¶ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð°Ð³ÐµÐ½ÑÑÑÐ² (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Â«ÐÐ°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÐ¹ Ð¢ÑÑÐ¾Ð¿ÐµÑÐ°ÑÐ¾Ñ ÐÐ»ÐµÐ°Ð½Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Analysis of the capabilities of modern digital platforms for growing travel agency sales (by example Â«National Tour Operator AleanÂ»)
Creators: name: ÐÐ¾ÑÐ¾ÑÐ¾Ð²Ð°, ÐÐ»ÐµÐºÑÐ°Ð½Ð´ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2025
Subjects: ÑÐ¸ÑÑÐ¾Ð²ÑÐµ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ
ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÐµÑÐ²Ð¸Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð±ÑÐ¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ
ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ðµ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð¾
ÑÑÑÐ¾Ð¿ÐµÑÐ°ÑÐ¾Ñ
Ð°Ð³ÑÐµÐ³Ð°ÑÐ¾Ñ Ð±ÑÐ¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ
Ð¾Ð±ÑÐµÐºÑ ÑÐ°Ð·Ð¼ÐµÑÐµÐ½Ð¸Ñ
Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
ÑÐºÑÑÑÐ°Ð½ÐµÑ
Ð¼Ð¾Ð´ÑÐ»Ñ Ð±ÑÐ¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ
ÐºÐ°Ð½Ð°Ð» Ð¿ÑÐ¾Ð´Ð°Ð¶
digital platforms
digital online-booking service
travel agency
tour operator
booking aggregator
accommodation
hotel company
extranet
booking module
sales channel

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð°Ð½Ð°Ð»Ð¸Ð·Ñ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ Ð±ÑÐ¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Â«ÐÐ»ÐµÐ°Ð½Â» Ð² ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð°Ð³ÑÐµÐ³Ð°ÑÐ¾ÑÐ° Ð±ÑÐ¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸ ÑÑÑÐ¾Ð¿ÐµÑÐ°ÑÐ¾ÑÐ°, ÐµÐ³Ð¾ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ñ Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ñ ÑÑÐµÑÐ¾Ð¼ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð½Ð¾Ð²ÑÑ ÑÐ¸ÑÑÐ¾Ð²ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ñ ÑÐµÐ»ÑÑ ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶ B2B-ÑÐµÐ³Ð¼ÐµÐ½ÑÐ° ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð°Ð³ÐµÐ½ÑÑÑÐ². Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: - ÐÑÐµÐ½ÐºÐ° ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ñ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ ÑÑÑÐ¸Ð·Ð¼Ð° Ð¸ Ð³Ð¾ÑÑÐµÐ¿ÑÐ¸Ð¸Ð¼ÑÑÐ²Ð° Ð¸ Ð¿ÑÐ¾Ð³Ð½Ð¾Ð·Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ; - ÐÐ½Ð°Ð»Ð¸Ð· Ð½Ð¾ÑÐ¼Ð°ÑÐ¸Ð²Ð½Ð¾-Ð¿ÑÐ°Ð²Ð¾Ð²Ð¾Ð¹ Ð±Ð°Ð·Ñ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ ÑÑÑÐ¸Ð·Ð¼Ð° Ð¸ Ð³Ð¾ÑÑÐµÐ¿ÑÐ¸Ð¸Ð¼ÑÑÐ²Ð°; - ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ, Ð°Ð½Ð°Ð»Ð¸Ð· Ð²Ð»Ð¸ÑÐ½Ð¸Ñ Ð¸ ÑÐµÐ³ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¸ÑÑÐ¾Ð²ÑÑ ÑÐµÑÐ²Ð¸ÑÐ¾Ð² Ð½Ð° Ð·Ð°ÐºÐ¾Ð½Ð¾Ð´Ð°ÑÐµÐ»ÑÐ½Ð¾Ð¼ ÑÑÐ¾Ð²Ð½Ðµ; - ÐÐ½Ð°Ð»Ð¸Ð· ÐÐ°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ ÑÑÑÐ¾Ð¿ÐµÑÐ°ÑÐ¾ÑÐ° Â«ÐÐ»ÐµÐ°Ð½Â» ÐºÐ°Ðº ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð³Ð¾ Ð°Ð³ÑÐµÐ³Ð°ÑÐ¾ÑÐ° Ð¸ ÐµÐ³Ð¾ Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ; - ÐÐ½Ð°Ð»Ð¸Ð· Ð¿ÑÐ¾ÑÐµÑÑÐ° Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ ÑÑÑÐ¾Ð¿ÐµÑÐ°ÑÐ¾Ñ Â«ÐÐ»ÐµÐ°Ð½Â» Ñ Ð¾Ð±ÑÐµÐºÑÐ°Ð¼Ð¸ ÑÐ°Ð·Ð¼ÐµÑÐµÐ½Ð¸Ñ Ð¸ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð°Ð¼Ð¸; - Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ ÑÑÑÐ¾Ð¿ÐµÑÐ°ÑÐ¾ÑÐ° Ñ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ð¼Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸ÑÐ¼Ð¸; - Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼ÐµÑ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² Ð±ÑÐ¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð´Ð»Ñ Ð°Ð³ÐµÐ½ÑÑÑÐ² Ñ ÑÐµÐ»ÑÑ ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð°ÑÑ Ð² ÐÐ±ÑÐµÑÑÐ²Ðµ Ñ Ð¾Ð³ÑÐ°Ð½Ð¸ÑÐµÐ½Ð½Ð¾Ð¹ Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑÑ Â«Ð¡Ð¸ÑÑÐµÐ¼Ð° ÐÐ»ÐµÐ°Ð½Â». Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¸ Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐµ ÑÑÐ»ÑÐ³Ð¸ ÑÑÑÐ¾Ð¿ÐµÑÐ°ÑÐ¾ÑÐ°, Ð²ÐµÐ´ÑÑÐ¸Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÑ Ð² ÑÑÐµÑÐµ ÑÑÑÐ¸Ð·Ð¼Ð° ÐºÐ°Ðº ÑÑÑÐ¾Ð¿ÐµÑÐ°ÑÐ¾ÑÑ, ÑÐ°Ðº Ð¸ Ð°Ð³ÑÐµÐ³Ð°ÑÐ¾ÑÑ Ð±ÑÐ¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð° ÑÑÑÑÐºÑÑÑÐ° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ. ÐÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¼ÐµÑÐ°Ð½Ð¸Ð·Ð¼Ð° Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ ÑÐµÑÐ²Ð¸ÑÐ° Ð±ÑÐ¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Â«ÐÐ»ÐµÐ°Ð½Â» Ñ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÐ¼Ð¸ Ð¾Ð±ÑÐµÐºÑÐ°Ð¼Ð¸ ÑÐ°Ð·Ð¼ÐµÑÐµÐ½Ð¸Ñ Ð¸ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ð¼Ð¸ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð°Ð¼Ð¸, Ð±ÑÐ»Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð½ÑÐµ Ð·Ð¾Ð½Ñ. ÐÐ½Ð°Ð»Ð¸Ð· Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸Ð»ÑÑ Ð¼ÐµÑÐ¾Ð´Ð¾Ð¼ ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ñ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¸ÑÐ½ÑÑ Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð² Ñ Ð¿ÑÐ¾ÑÐµÑÑÐ°Ð¼Ð¸ Ð²ÑÐ±ÑÐ°Ð½Ð½Ð¾Ð³Ð¾ Ð¾Ð±ÑÐµÐºÑÐ°. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð¼ ÑÐ°Ð±Ð¾ÑÑ ÑÑÐ°Ð»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð»Ñ ÐÐÐ Â«Ð¡Ð¸ÑÑÐµÐ¼Ð° ÐÐ»ÐµÐ°Ð½Â» ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½ÑÐµÑÐºÐ¸Ñ Ð¸ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ ÑÐµÑÐ²Ð¸ÑÐ° Ð¸ Ð¾ÑÐµÐ»Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÑÑÐ¾Ð¿ÐµÑÐ°ÑÐ¾ÑÐ° Ð¸ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð° Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð½Ð¾Ð²ÐµÐ¹ÑÐ¸Ñ ÑÐ¸ÑÑÐ¾Ð²ÑÑ ÑÐµÑÐµÐ½Ð¸Ð¹, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð±ÑÐ»Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ðº Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ, Ñ ÑÐµÐ»ÑÑ ÑÐµÑÐµÐ½Ð¸Ñ Ð²ÑÑÐ²Ð»ÐµÐ½Ð½ÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼.
description: The given work is devoted to the analysis of the booking platform Â«AleanÂ» as booking aggregator and tour operator, its technological processes taking into account the implementation of new digital technologies to increase sales in B2B segment of travel agencies. In the process of this research, the following tasks were solved: - Assessment of the current state of the tourism and hospitality industry and development forecasts; - Analysis of the regulatory framework of the tourism and hospitality industry; - Identification, analysis of the impact and regulation of digital services at the legislative level; - Analysis of the National Tour Operator Alean as a digital aggregator and its impact; - Analysis of the process of interaction of the Alean tour operator with accommodation facilities and agencies; - Development and implementation of processes to improve the interaction of the tour operator with tourism enterprises; - Development of a set of measures to improve booking processes for agencies in order to increase sales. The work was carried out in the Â«System AleanÂ», Limited Liability Company. In the course of the work, main and additional services were considered, leading competitors in the tourism sector both tour operators and booking aggregators. Also company structure and economic indicators of the enterprise were considered. Mechanism of interactions of booking service Â«AleanÂ» and accommodations or travel agencies was analysed. Problem areas were identified. The analysis was carried out by comparing the implementation of similar processes by competitors with the processes of the selected object. The result of the work was the development for Â«System AleanÂ» LLC managment and technological recommendations to improve quality of interactions between both service and hotel, and tour operator and travel agency based on new digital solutions, which were suggested to integrate in order to solved found problems.