title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ JINGDONG
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of a logistics model for e-commerce enterprises on the example of JINGDONG
Creators: name: Ð¤Ñ Ð¢Ð°Ð¾
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÐºÐ° ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ ÑÐµÐ½ÑÑÐ° JINGDONG
ÑÐ°Ð¼Ð¾ÑÑÐ¾ÑÑÐµÐ»ÑÐ½Ð°Ñ Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÐºÐ°
ÑÑÐ¾ÑÐ¾Ð½Ð½ÑÑ Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÐºÐ°
JINGDONG shopping center logistics
independent logistics
third-party logistics

description: Ð¦ÐµÐ»ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÐºÐ°Ðº ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð°Ñ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ñ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸ Ð´Ð¾Ð»Ð¶Ð½Ð° Ð²ÑÐ±Ð¸ÑÐ°ÑÑ Ð¼Ð¾Ð´ÐµÐ»Ñ ÑÐ¸Ð·Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÐºÐ¸, Ð¸ Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ Ð²ÑÐ±Ð¾ÑÐ° Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÐºÐ¸ Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð¾ÑÑ Ð½Ð° Ð±Ð°Ð·Ðµ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ JINGDONG, ÐÐ¸ÑÐ°Ð¹. ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÑÑÑÑ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸Ñ Ð²Ð¾Ð·Ð½Ð¸ÐºÐ°ÑÑÐ¸Ðµ Ð² Ð¿ÑÐ¾ÑÐµÑÑÐµ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸ Ð¸ Ð¸ÑÂ  Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÐ¸ÑÑÐµÐ¼ Ð² ÑÐ°ÑÑÐ¸ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ñ Ð²ÑÐ±Ð¾ÑÐ° Ð¼Ð¾Ð´ÐµÐ»Ð¸ ÑÐ¸Ð·Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÐºÐ¸. ÐÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: Ð¿ÑÐ¸Ð¼ÐµÐ½ÑÐ»Ð¸ÑÑ Ð¾Ð±ÑÐµÐ½Ð°ÑÑÐ½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ,ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð°Ð½Ð°Ð»Ð¸Ð· Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ñ Ð¸ Ð²Ð½ÐµÑÐ½Ð¸Ñ ÑÐ°ÐºÑÐ¾ÑÐ¾Ð².ÐÐ²ÑÐ¾ÑÐ¾Ð¼ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ ÑÑÐµÐ´ÑÑÐ²Ð° Ð´Ð»Ñ ÑÐ±Ð¾ÑÐ° Ð¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸, Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: - Ð´Ð°Ð½Ð¾ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ðµ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð²ÑÐ±Ð¾ÑÐ° Ð¿Ð¾Ð´ÑÐ¾Ð´ÑÑÐµÐ¹ Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÐºÐ¸ Ð² ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²Ð¸Ð¸ Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÐ¼Ð¸ ÑÑÐ¾Ð²Ð½ÑÐ¼Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸ï¼ -Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÐµÑÐ½Ð¸ÐºÐ¾-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð´Ð»Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ ÑÐµÐ½ÑÑÐ° JINGDONG Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½ Ð²ÑÐ±Ð¾Ñ Ð¼Ð¾Ð´ÐµÐ»Ð¸ Â«ÑÐ°Ð¼Ð¾ÑÑÐ¾ÑÑÐµÐ»ÑÐ½Ð°Ñ Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÐºÐ°Â»ï¼ -Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ² Ð¸ ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ñ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼ JINGDONG Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÐºÐ° ÑÐ°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð¾Ð²Ð°Ð½ Ð¿ÑÐ¾ÑÐµÑÑ Ð´Ð¸ÑÑÑÐ¸Ð±ÑÑÐ¸Ð¸ï¼ -Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÐºÑÑÑÐ°Ð¿Ð¾Ð»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÐµÑÐµÐ½Ð¸Ð¹ Ð¿Ð¾ Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÐºÐµ JINGDONG Ð½Ð° Ð²ÑÑ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ñ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ ÑÐ°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÐµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐµÐ°Ð³Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð½Ð° Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð²Ð¾ Ð²Ð½ÐµÑÐ½ÐµÐ¹ Ð¸ Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¹ ÑÑÐµÐ´Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹. ÐÐ±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÐÐÐ : ÑÐ°Ð¼Ð¾ÑÑÐ¾ÑÑÐµÐ»ÑÐ½Ð°Ñ Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÐºÐ° Ð¿Ð¾Ð´ÑÐ¾Ð´Ð¸Ñ Ð´Ð»Ñ Ð¾ÑÐ½Ð¾ÑÐ¸ÑÐµÐ»ÑÐ½Ð¾ Ð·ÑÐµÐ»ÑÑ Ð¸ ÑÐ¾ÑÐ¾ÑÐ¾ ÑÐ¸Ð½Ð°Ð½ÑÐ¸ÑÑÐµÐ¼ÑÑ ÐºÑÑÐ¿Ð½ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹. ÐÑÐ²Ð¾Ð´Ñ: Ð·Ð°Ð´Ð°ÑÐ¸ ÐÐÐ  ÑÐµÑÐµÐ½Ñ, ÑÐµÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° Ð¾Ð±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð².ÐÐ±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ñ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ Ð¸ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ.
description: The aim of the study is how the modern e-commerce industry should choose a physical logistics model, and the impact of choosing a logistics model on the enterprise. The study was carried out on the basis of materials from the JINGDONG company, China. The subject of the research is managerial relations arising in the process of development of e-commerce enterprises and their logistics systems in terms of substantiating the choice of a physical logistics model. Research methods: general scientific research methods, comparative analysis, analysis of internal and external factors were used. The author used tools for collecting and processing information, presenting research results. The main results of the study: - A theoretical rationale for choosing an appropriate logistics model according to different levels of development of e-commerce enterprises is givenï¼ -Based on the feasibility study for the ing dong shopping center, the choice of the "independent logistics" model was justifiedï¼ - Based on the analysis of the advantages and existing problems of JINGDONG logistics, the distribution process is rationally organizedï¼ -Based on the extrapolation of JINGDONG logistics solutions to the entire e-commerce industry, rational strategies for responding to changes in the external and internal environment of companies are proposed. Application field: self-sustaining logistics is suitable for relatively mature and well-funded large companies. Conclusions: The tasks of the thesis are solved, the goal is achieved, and the scope of application of the results is determined.The directions of further research are defined.