title: Ð¡ÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð°Ñ Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð° Ð´ÐµÐºÐ¾ÑÐ°ÑÐ¸Ð²Ð½Ð¾Ð¹ ÐºÐ¾ÑÐ¼ÐµÑÐ¸ÐºÐ¸ Ð´Ð»Ñ Ð³Ð»Ð°Ð· Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð² ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Comparative assessment of the quality of decorative eye cosmetics and development of proposals for improving the assortment in a trading company
Creators: name: ÐÑÑÐ¼ÑÐºÐ°Ñ, ÐÐ»ÑÐ¼Ð¸ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð´ÐµÐºÐ¾ÑÐ°ÑÐ¸Ð²Ð½Ð°Ñ ÐºÐ¾ÑÐ¼ÐµÑÐ¸ÐºÐ°
ÑÑÑÑ Ð´Ð»Ñ ÑÐµÑÐ½Ð¸Ñ
ÐºÐ¾ÑÐ¼ÐµÑÐ¸ÐºÐ° Ð´Ð»Ñ Ð³Ð»Ð°Ð·
ÑÐµÐ½Ð¸
ÐºÐ¾ÑÐ¼ÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ ÑÐ¾Ð²Ð°ÑÑ
decorative cosmetics
mascara
eye cosmetics
eye shadow
beauty products

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description: This work is devoted to a comparative assessment of the quality of decorative eye cosmetics and the development of recommendations for improving the assortment of the online store "Rive Gauche". Tasks that were solved during the study: 1. Consider the factors that form and preserve the quality of decorative eye cosmetics. 2. Get acquainted with the range of decorative eye cosmetics presented on the Russian market. 3. Systematize the requirements for the quality of decorative cosmetics for the eyes. 4. To conduct a comparative assessment of the quality of decorative eye cosmetics from different manufacturers. 5. Analyze the range of decorative eye cosmetics in leading specialized online stores. 6. Based on the conducted research, develop recommendations for improving the range of decorative cosmetics for the eyes of the online store "Rive Gauche". The research was carried out on the basis of the laboratory of examination of consumer goods of the Higher School of Economics. The paper uses standard research methods and a model experiment to evaluate consumer properties when using mascara. As a result, it was found that the highest values of the complex of properties among the studied samples of mascara have a sample of the trademark "L'Oreal Paris", made in Italy. Based on the analysis of the assortment of three specialized online stores and the study of consumer preferences, a number of recommendations were formulated for the Â«Rive GaucheÂ» online store. Including: increasing the breadth of the range of cosmetics for the eyes of a lower price segment, which will expand the circle of buyers without the cost of exhibition space.