title: ÐÐ·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ¸Ðµ ÑÐ¿ÐµÑÐ¿ÑÐ¾ÐµÐºÑÑ Ð² Ð Ð¾ÑÑÐ¸Ð¸: ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ðµ, ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ Ð¸ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ (Ð½Ð° Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°Ñ Â«Ð³Ð»ÑÐ½ÑÐµÐ²ÑÑ Â» Ð¸Ð·Ð´Ð°Ð½Ð¸Ð¹)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Publishing special projects in Russia: status, trends and prospects (based on materials from glossy publications)
Creators: name: Ð¡Ð¼Ð¸ÑÐ½Ð¾Ð²Ð°, ÐÐ»ÐµÐ½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð³Ð»ÑÐ½ÐµÑ
Ð³Ð»ÑÐ½ÑÐµÐ²ÑÐµ Ð¶ÑÑÐ½Ð°Ð»Ñ
ÑÐ¿ÐµÑÐ¿ÑÐ¾ÐµÐºÑÑ
ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÐµ Ð¿ÑÐ¾ÐµÐºÑÑ
Ð¿ÐµÑÐ¸Ð¾Ð´Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¸Ð·Ð´Ð°Ð½Ð¸Ñ
Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ¾Ðµ Ð´ÐµÐ»Ð¾
ÐºÑÐµÐ°ÑÐ¸Ð²Ð½ÑÐµ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸
gloss
gloss magazines
special projects
periodical publications
publishing
creative industries

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description: This work is devoted to a study of publishing special projects in Russian glossy magazines: their status, trends and prospects, and the development of recommendations to improve the effectiveness and quality of their implementation. The following tasks were solved within the framework of the final qualification work: 1. the concept of "glossy magazine", its characteristics, functions and historical aspect are considered; 2. the analysis of the market of modern glossy magazines, their representation, content and positioning is carried out; 3. the concept of "special project", its characteristics, functions and features are defined; 4. the sample of special projects in the context of themes, formats, text and visual components is analyzed and trends and prospects in the development of this tool are described; 5. recommendations are formulated for the making, improvement of the quality and effectiveness of special projects in glossy publications. During the work, the features of glossy magazines were considered and a comparative editorial analysis of selected special projects was carried out. This made it possible to fulfill the main purpose of the study and formulate trends and prospective prospects for their development. As a result, the data obtained were used to create recommendations for improving special projects in glossy publications.