title: ÐÑÐµÐ½ÐºÐ° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð² Ð¸ ÑÑÐ»ÑÐ³ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐ°Ð½Ðº ÐÐ¢ÐÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Assessment of the competitiveness of products and services (on the example of PJSC "Bank VTB")
Creators: name: ÐÑÐ»Ð¸Ð´Ð¾Ð²Ð°, ÐÐ»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð² Ð¸ ÑÑÐ»ÑÐ³
Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸
Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð²Ð°Ñ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ°
ÐºÑÐµÐ´Ð¸ÑÐ½Ð°Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ
competitiveness of products and services
assessment of competitiveness
product policy
credit organization

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description: The subject of the graduate qualification work is "Assessment of the competitiveness of products and services (on the example of PJSC "Bank VTB")". The object of the study: products and services of PJSC VTB Bank. The purpose of the graduate qualification work is to assess the competitiveness of the products and services of a commercial bank. To achieve this goal the following tasks were developed: - explore the concepts of product competitiveness and enterprise competitiveness - analyze the methodology for assessing the competitiveness of banking products. - assess the competitiveness of the products and services of PJSC "Bank VTB" for small and medium-sized businesses, identify urgent problems; - develop measures to improve the competitiveness of products and services. Through the solution of the problems of the graduate work, the scientific novelty is revealed - the choice of the product policy of the credit institution is substantiated. This choice based on the analysis of factors that influence the competitiveness of the organization. The goal of the research is achieved.