title: Ð¢ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐµÐºÐ»Ð°Ð¼Ñ Ð² Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð¾Ð¹ ÑÑÐµÑÐµ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐ°Ð²Ð¾Ð´ ÐÐµÑÐ°Ð»Ð»Ð¾ÐºÐ¾Ð½ÑÑÑÑÐºÑÐ¸Ð¹Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Technology of online advertising in the industrial sphere on the example of LLC Â«Zavod MetallokonstrukciyÂ»
Creators: name: ÐÐ°Ð±Ð¾ÑÐ¸Ð½ÑÐºÐ¸Ð¹, ÐÐ»ÐµÐ³
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐµÐºÐ»Ð°Ð¼Ð°
Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð°Ñ ÑÑÐµÑÐ°
Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹
ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð²Ð½Ð°Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ
internet advertising
industrial sphere
introduction of technologies
economic efficiency
communication efficiency

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description: The given work Â«Technology of online advertising in the industrial sphere on the example of LLC Â«Zavod MetallokonstrukciyÂ» is devoted to the study and analysis of the advertising activities of the LLC Â«Zavod MetallokonstrukciyÂ». The work provides a review and analysis of online advertising. The concept and types of online advertising, its economic and communicative effectiveness are defined. The futures of Internet advertising in B2B interaction are analyzed. The analysis of Russian and foreign experience in the use of Internet advertising technologies in the industrial sphere is carried out. The activities of LLC Â«Zavod MetallokonstrukciyÂ» was analyzed. In particular, the organizational and economic characteristics of the company are given, a competitive analysis of the enterprise and evaluation of the companyâs advertising activities on the Internet are performed to identify shortcomings and develop recommendations. The statistical indicators of social networks of the company Â«Zavod MetallokonstrukciyÂ» are given. The activity of the company in the media, sites and blogs is analyzed. The analysis of the enterpriseâs site and positions on the main advancing requests in the search engines Â«YandexÂ» and Â«GoogleÂ» is presented. Including statistics on site traffic and statistics of the traffic sources.
Recommendations have been developed on the selection of online advertising and the improvement of advertising activities, the development and implementation of online advertising technologies for promoting the company on the internet. The necessary budget has been determined for the implementation of the proposed promotion strategy and an efficiency assessment has been carried out.