title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð±ÑÐ¾ÐºÐµÑÑÐºÐ¸Ñ ÑÑÐ»ÑÐ³ Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² ÑÐ¾Ð±ÑÑÐ¸Ð¹Ð½Ð¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«Ð¡Ð¾ÑÑÐ¸ÐºÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of measures to promote brokerage services using event marketing methods (using the example of LLC âSofticsâ)
Creators: name: ÐÐ¾ÑÐ°ÑÐµÐ²Ð°, ÐÐ°ÑÐ°Ð»ÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÑÐ¾Ð±ÑÑÐ¸Ð¹Ð½ÑÐ¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ðµ
event-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
forex
Ð±ÑÐ¾ÐºÐµÑ
event marketing
event
broker

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description: The topic of the final qualifying work: "Development of measures to promote brokerage services using event marketing methods (using the example of LLC âSofticsâ).This work is devoted to the development of activities for a forex broker in order to promote brokerage services and analyze the effectiveness of the attached activities. Tasks that were solved during the execution of the work:1. Study the theory of event marketing and current trends in this field.2. Study of the company, on the example of which measures were developed to promote brokerage services.3. Selection of theoretically the most suitable event formats/events.4. Development of measures to promote brokerage services and evaluation of their commercial effectiveness.The work was carried out on the basis of âSofticsâ LLC, where a significant part of the factual material was collected: information about the organization, accounting and financial statements.As a result, it was revealed that in order to promote brokerage services on the market, it is necessary to use event marketing methods, as a result of which two events were proposed: holding a conference and organizing competitions in trading. The target audience was analyzed for each of the events; audience segments most suitable for the proposed events were selected; a program of events and a plan for their promotion were developed. On the basis of the proposed solutions, the calculation of the economic component was carried out: the necessary expenditure items were identified, the estimated number of participants in the events was calculated, as well as new clients attracted to the company, traders who increased the number of transactions, as well as indicators of the economic efficiency of projects. At the end of the work, a risk assessment of the proposed measures was carried out based on the method of sensitivity analysis of projects and a scenario approach. The results of the analysis showed that the NPV value is most sensitive to changes in the cost of the project.