Make In India - Challenges &amp; Opportunities
Creators: name: Valiuddin Shaikh, Farzana
Publisher: name: figshare
Year: 2022
Subjects: Marketing technology

description: The Make in India campaign launched by Prime Minister Narendra Modi is drawing mix reactions. Political parties, political analysts, businessmen, industrialists and social activists are articulating diverse opinions. But all said and done, 'Make in India' has moved far beyond the catch phrase to take concrete shape. Yet there are plenty of challenges and hurdles, which pose threat to this initiative. This initiative is launched to give boost to different sectors like automobiles, chemicals, IT, pharma, textiles, engineering &amp; manufacturing, aviation, railways, defense, renewable energy, mining, bio-technology. electronics, leather, tourism &amp; hospitality etc. The initiative also aims to transform India from highly potential market to the powerhouse of manufacturing, thereby creating millions of job opportunities. In short the campaign is conceived and designed to achieve multiple objectives and far reaching impact on the economy. Considering intensity and multiplicity of this campaign, we need to study its challenges, and advantages, by segmenting it into different sectors. I, for instance, being professional nould perceive and discuss only the challenges pertaining to manufacturing sector. When we talk about Make in India', we inevitably stumble upon 'Made in India', because for more than two decades from now: we have been striving to get recognition to Made in India products or brand India. There is one more angle. It is called 'Made India'. In my opinion all these three thoughts different qualities and dimensionsThe Make in India campaign launched by Prime Minister Narendra Modi is drawing mix reactions. Political parties, political analysts, businessmen, industrialists and social activists are articulating diverse opinions. But all said and done, 'Make in India' has moved far beyond the catch phrase to take concrete shape. Yet there are plenty of challenges and hurdles, which pose threat to this initiative. This initiative is launched to give boost to different sectors like automobiles, chemicals, IT, pharma, textiles, engineering &amp; manufacturing, aviation, railways, defense, renewable energy, mining, bio-technology. electronics, leather, tourism &amp; hospitality etc. The initiative also aims to transform India from highly potential market to the powerhouse of manufacturing, thereby creating millions of job opportunities. In short the campaign is conceived and designed to achieve multiple objectives and far reaching impact on the economy. Considering intensity and multiplicity of this campaign, we need to study its challenges, and advantages, by segmenting it into different sectors. I, for instance, being professional nould perceive and discuss only the challenges pertaining to manufacturing sector. When we talk about Make in India', we inevitably stumble upon 'Made in India', because for more than two decades from now: we have been striving to get recognition to Made in India products or brand India. There is one more angle. It is called 'Made India'. In my opinion all these three thoughts different qualities and dimensions