title: ÐÐµÐ¶ÐºÑÐ»ÑÑÑÑÐ½ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐµ Ð¿ÑÐ¾ÐµÐºÑÑ Ð²ÑÐ·Ð¾Ð² ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¼ÐµÐ¶Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÑ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½ÑÑ ÑÐ²ÑÐ·ÐµÐ¹
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Cross-cultural communication projects of universities as a tool for the development of international public relations
Creators: name: ÐÐ¾ÑÐ¾Ð²Ð°, ÐÐ»ÑÐ½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð¼ÐµÐ¶ÐºÑÐ»ÑÑÑÑÐ½Ð°Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ñ
Ð¼ÐµÐ¶ÐºÑÐ»ÑÑÑÑÐ½ÑÐ¹ Ð¿ÑÐ¾ÐµÐºÑ
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description: The master's thesis is devoted to a comprehensive interdisciplinary analysis of cross-cultural communication projects as a tool for the development of interethnic public relations in the Russian higher education system. Within the framework of the study, the authors consider the essence and role of cross-cultural communications, clarify their features in the educational space of higher education; consider the tools of cross-cultural communications in the system of strategic corporate communications of universities, pay special attention to cross-cultural communication projects that combine the best practices of cross-cultural interaction and public relations; based on the analysis of cross-cultural communications of SPbPU, including in-depth analysis of the Russian-Spanish Language and Culture Week, recommendations were formulated to improve the efficiency of the work of both departments for international communications and other structural departments of universities that implement cross-cultural communications. Writing this thesis, the authors relied on the scientific works of domestic and foreign scientists; they used a number of sociological and general scientific research methods, methods of interdisciplinary sciences. A significant empirical basis for the study was the expert interviews and content analysis conducted by the authors. The results of this work can be used in the development of communication strategies of universities in the international market; as well as in further research of cross-cultural communications in the educational space of higher education.