title: ÐÐ¼Ð¸Ð´Ð¶ÐµÐ²ÑÐµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ ÑÐ°Ð½ÑÐµÐ²Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÑÑÐ´Ð¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Image tools for developing the corporate identity of a dance studio
Creators: name: ÐÑÑÐ°Ð¿ÑÑÐº, ÐÐµÑÐ¾Ð½Ð¸ÐºÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
Ð¸Ð¼Ð¸Ð´Ð¶ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸
ÑÐ»ÐµÐ¼ÐµÐ½ÑÑ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ
ÑÑÐ°Ð¿Ñ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ
Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸
corporate identity
corporate image
elements of corporate identity
stages of creation
efficiency

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð° Ð½ÐµÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²Ð¸Ñ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ ÑÐ°Ð½ÑÐµÐ²Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÑÑÐ´Ð¸Ð¸ ÐµÑ Ð¸Ð¼Ð¸Ð´Ð¶Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐ¼ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸ÑÐ¼ ÑÑÐ½ÐºÐ°. ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÐ»Ð¸ Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ: Ð´Ð°Ð½Ñ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ñ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ, ÐµÐ³Ð¾ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð², Ð¸Ð¼Ð¸Ð´Ð¶Ð° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸, Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð° ÑÑÑÑÐºÑÑÑÐ° Ð¸Ð¼Ð¸Ð´Ð¶Ð°, ÐµÐ³Ð¾ ÑÐ²ÑÐ·Ñ Ñ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¼ ÑÑÐ¸Ð»ÐµÐ¼, Ð¸Ð·Ð»Ð¾Ð¶ÐµÐ½Ñ ÑÑÐ°Ð¿Ñ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸. ÐÑÐ¸Ð²ÐµÐ´ÐµÐ½Ð° Ð¾Ð±ÑÐ°Ñ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐÐ Â«Ð¦ÐµÐ½ÑÑ Ð´ÐµÑÑÐºÐ¸Ñ Ð¸ Ð¼Ð¾Ð»Ð¾Ð´ÐµÐ¶Ð½ÑÑ Ð¸Ð½Ð¸ÑÐ¸Ð°ÑÐ¸Ð² âÐÐ¸Ð³Ð° Ð´ÐµÑÐµÐ¹âÂ», Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¾ÑÑÐ°ÑÐ»ÐµÐ²Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ°, Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ ÑÐ°Ð½ÑÐµÐ²Ð°Ð»ÑÐ½ÑÑ ÑÑÑÐ´Ð¸Ð¹. ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ, ÑÑÐµÐ¹ÐºÑÐ¾Ð»Ð´ÐµÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÑÐ»ÐµÐ¼ÐµÐ½ÑÑ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ ÐÐÐ Â«Ð¦ÐµÐ½ÑÑ Ð´ÐµÑÑÐºÐ¸Ñ Ð¸ Ð¼Ð¾Ð»Ð¾Ð´ÐµÐ¶Ð½ÑÑ Ð¸Ð½Ð¸ÑÐ¸Ð°ÑÐ¸Ð² âÐÐ¸Ð³Ð° Ð´ÐµÑÐµÐ¹âÂ», Ð´Ð°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ. ÐÐ»Ñ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½Ð¾Ð³Ð¾ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð¾Ð¿ÑÐ¾Ñ ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ñ Ð¸ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸.Â 
description: This final qualifying work examines the problem of the discrepancy between the corporate identity of a dance studio and its image, as well as modern market trends. To achieve this goal, the theoretical foundations of corporate identity were considered: definitions of corporate identity, its main elements, corporate image were given, the structure of the image, its connection with corporate identity was presented, and the stages of creating of corporate identity. A general description of the activities of the âCenter for Children and Youth Initiatives âChildrens Leagueâ ANO is given; a competitive analysis of the industry market and an analysis of the corporate identity of dance studios are carried out. The target audience and stakeholders of the organization have been determined. Elements of the corporate identity of the âCenter for Children and Youth Initiatives âChildrens Leagueâ ANO were developed, and recommendations for use were given. To assess the effectiveness of the developed corporate identity, a survey was conducted of the organizations existing and potential clients.