title: ÐÐ¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¼Ð°Ð»Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¼Ð°Ð»Ð¾Ð³Ð¾ Ð¾ÑÐµÐ»Ñ ÐÐÐ Â«ÐÐ°Ð±ÑÑÐºÐ° Ð¥Ð°ÑÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Improving the efficiency of the small enterprise activity (on the example of small hotel âBabushka Houseâ LLC)
Creators: name: ÐÐ°Ð»ÑÑÐµÐ²Ð°, Ð®Ð»Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð¼Ð°Ð»ÑÐµ Ð¾ÑÐµÐ»Ð¸
ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ñ Ð¼Ð°Ð»ÑÑ Ð¾ÑÐµÐ»ÐµÐ¹
Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð¼Ð°Ð»ÑÑ Ð¾ÑÐµÐ»ÐµÐ¹
Ð°Ð½Ð°Ð»Ð¸Ð· Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ°
Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸
Ð¿ÑÐ¾Ð³Ð½Ð¾Ð· Ð¿ÑÐ¾Ð´Ð°Ð¶
small hotels
classification of small hotels
problems of small hotels
analysis of the hotel market
improved efficiency of activity
forecast of sales

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ ÐÐÐ Â«ÐÐ°Ð±ÑÑÐºÐ° Ð¥Ð°ÑÑÂ».
Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÐÐÐ Â«ÐÐ°Ð±ÑÑÐºÐ° Ð¥Ð°ÑÑÂ» Ð´Ð»Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¾ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸ÑÑ Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐµÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸.
ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð±ÑÐ»Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ ÐµÐ³Ð¾ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐ»Ð°Ð±ÑÐµ ÑÐµÑÑÑ: Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐ¾ÑÐ½ÑÐ¹ ÑÑÐ¾Ð²ÐµÐ½Ñ Ð¿ÑÑÐ¼ÑÑ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð½Ð¾Ð¼ÐµÑÐ¾Ð², ÑÐ»Ð°Ð±Ð°Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÐºÑÐ»ÑÑÑÑÐ° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð½Ðµ-Ð´Ð¾ÑÑÐ°ÑÐ¾ÑÐ½Ð¾Ðµ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾-ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ðµ Ð¼Ð°Ð»Ð¾Ð³Ð¾ Ð¾ÑÐµÐ»Ñ.
ÐÑÐ»Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ Ð¼ÐµÑÑ Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ: 
1. ÐÐµÑÐµÑÐµÐ½Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð´Ð»Ñ ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð»Ð¸ÑÐµÑÑÐ²Ð° Ð¿ÑÑÐ¼ÑÑ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð½Ð¾Ð¼ÐµÑÐ¾Ð²: Ð¾Ð±ÑÑÐµÐ½Ð¸Ðµ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð° Ð³ÑÐ°Ð¼Ð¾ÑÐ½Ð¾Ð¼Ñ Ð¾Ð±ÑÐµÐ½Ð¸Ñ Ñ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½ÑÐ¼Ð¸ Ð³Ð¾ÑÑÑÐ¼Ð¸, ÑÑÑÐ°Ð½Ð¾Ð²Ð»ÐµÐ½Ð¸Ðµ Ð²Ð¾Ð·Ð½Ð°Ð³ÑÐ°Ð¶Ð´ÐµÐ½Ð¸Ñ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð° Ð·Ð° Ð¾ÑÑÑÐµÑÑÐ²Ð»ÐµÐ½Ð½ÑÐµ Ð¿ÑÑÐ¼ÑÐµ Ð±ÑÐ¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ, ÑÐ¸ÑÑÐµÐ¼Ð° Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ (Ð¿ÑÐµÐ´Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð³Ð¾ÑÑÑÐ¼ ÑÐºÐ¸Ð´ÐºÐ¸ Ð² ÑÐ°Ð·Ð¼ÐµÑÐµ 10% Ð¾Ñ Ð¿ÑÑÐ¼ÑÑ Ð±ÑÐ¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ð¹).
2. Ð¡Ð¸ÑÑÐµÐ¼Ð° Ð¿Ð¾ Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¸Ð±ÑÐ»Ð¸ Ð¾Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸ ÑÐºÑÐºÑÑÑÐ¸Ð¹.
3. ÐÑÐµÐ½ÐµÐ½Ñ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÐµ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐµ Ð²Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ°ÑÐµÑÑÐ²Ð° Ð¾ÐºÐ°Ð·ÑÐ²Ð°ÐµÐ¼ÑÑ ÑÑÐ»ÑÐ³ Ð¸ Ð¿ÑÐ¸Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¼Ð°Ð»Ð¾Ð³Ð¾ Ð¾ÑÐµÐ»Ñ.
Ð¡Ð´ÐµÐ»Ð°Ð½ Ð¿ÑÐ¾Ð³Ð½Ð¾Ð· Ð·Ð°ÑÑÐ°Ñ Ð½Ð° ÑÐ»ÑÑÑÐµÐ½Ð¸Ðµ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾-ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¾ÑÐ½Ð°ÑÐµÐ½Ð¸Ñ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÑ Ð¸ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð½Ð° Ð´Ð²Ð° Ð±ÑÐ´ÑÑÐ¸Ñ Ð³Ð¾Ð´Ð°. ÐÐ»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð² ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ ÑÐ¾ÑÑÐ°Ð²ÑÑ 297910 ÑÑÐ±. Ð¸ 261630 ÑÑÐ±. Ð¿Ð¾ Ð³Ð¾Ð´Ð°Ð¼ ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾. ÐÐ¸Ð½Ð¸Ð¼Ð°Ð»ÑÐ½Ð°Ñ Ð¿Ð»Ð°Ð½Ð¸ÑÑÐµÐ¼Ð°Ñ Ðº Ð¿Ð¾Ð»ÑÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¸Ð±ÑÐ»Ñ (Ð´Ð¾ Ð½Ð°Ð»Ð¾Ð³Ð¾Ð¾Ð±Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ) Ð¿ÑÐ¸ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ ÑÐ¾ÑÑÐ°Ð²Ð¸Ñ 511349,73 ÑÑÐ±. Ð¸ 519558,81 ÑÑÐ±., Ð·Ð° Ð²ÑÑÐµÑÐ¾Ð¼ ÐµÐ´Ð¸Ð½Ð¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ Ð·Ð°ÑÑÐ°Ñ Ð¿ÑÐ¸Ð±ÑÐ»Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÐ¾ÑÑÐ°Ð²Ð¸Ñ 213439,73 ÑÑÐ±. Ð¸ 257928,81 ÑÑÐ±. Ð¿Ð¾ Ð³Ð¾Ð´Ð°Ð¼ ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾.
Ð ÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð¼ÐµÑ Ð¿ÑÐ¸Ð²ÐµÐ´ÐµÑ Ðº Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¼Ð°Ð»Ð¾Ð³Ð¾ Ð¾ÑÐµÐ»Ñ.
description: The object of research is the enterprise of Â«Babushka HouseÂ».
The purpose of the final qualifying work is the analysis of the activities of the company âGrandma Houseâ to develop recommendations on activities to improve its effectiveness.
Based on the analysis of the enterprise, its main weak features were revealed: insufficient direct sales, weak organizational culture of the enterprise, as well as insufficient material and technical support of the small hotel.
Were developed measures to improve the efficiency of the enterprise:
1. The list of activities to increase the number of direct sales of rooms: training staff to communicate with potential guests, the establishment of staff remuneration for the direct booking, the loyalty system (the provision of government discounts for 10% direct booking).
2. The proposed system to attract additional profits from the sale of excourses.
3. Were evaluated the necessary financial investments to improve the quality of services provided and the attractiveness of a small hotel.
A forecast was made of the costs of improving the material and technical equipment of the hotel and the implementation of measures for the next two years. Investments in the implementation of activities will amount to 297910 rubles and 261630 rubles over the years respectively. The minimum profit to be received (before tax) for the implementation of the proposed measures will be 511349,73 rubles and 519558,81 rubles, minus one-time costs, the profit of the enterprise will be 213439,73 rubles and 257928,81 rubles over the years, respectively.
The implementation of the proposed measures will lead to an in-crease in the efficiency of the small hotel.