title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ Ð³Ð¾ÑÑÐµÐ¿ÑÐ¸Ð¸Ð¼ÑÑÐ²Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Improving the marketing strategy of hotel
Creators: name: ÐÐ²Ð°Ð½Ð¾Ð²ÑÐºÐ¸Ð¹, Ð¡ÐµÑÐ³ÐµÐ¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ°
Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ Ð³Ð¾ÑÑÐµÐ¿ÑÐ¸Ð¸Ð¼ÑÑÐ²Ð°
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ
marketing
hotel
hospitality enterprise
marketing strategy
marketing research

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description: The given work is devoted to improving the marketing strategy of hotel Â«SokolnikiÂ».The purpose of graduate qualification work is learning of the marketing strategy of hotel Â«SokolnikiÂ», development of measures for improving the marketing strategy.The research set the following goals:1) Analysis of efficiency of the Â«SokolnikiÂ» hotel.2) Learning of the dynamics of the main economic indicators of economic activity.3) Analysis of the marketing strategy of Â«SokolnikiÂ» hotel.4) Development of measures for improving the marketing strategy.5) Make an assessment of efficiency of the proposed measures.The work was fulfilled at the Â«SokolnikiÂ» hotel, where the actual part of material was collected: staff job descriptions, the statement of profit and loses. A learning was conducted on what methods of promotion the hotel uses for attraction new guests. The analysis was carried out by method of comparative analysis, economic and statistical analysis.As a result of learning, errors were identified in the marketing strategy of the hotel, for the elimination of which measures was developed for improving the marketing strategy of hotel: creatinh the marketing department, maintaining social networks and developing special offers. Based on the efficiency assessment, the proposed measures came into force for improving the marketing strategy and attracting new guest.