title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Improving the organization of services at a catering company
Creators: name: ÐÐ¸ÐºÑÑÐºÐ¾Ð²Ð°, ÐÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ
Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ
ÐºÐ¾ÑÐµÐ¹Ð½Ñ
service organization
food enterprises
coffee

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÑÐ¼ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸ÑÑ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ Ð¿Ð¾ ÑÐ¸Ð¿Ñ ÐºÐ¾ÑÐµÐµÐ½ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾ÑÐµÑÑÐ° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ.
ÐÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ â Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ. 
ÐÐ±ÑÐµÐºÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ â Ð¿ÑÐ¾ÑÐµÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ¾ÑÐµÐ¹Ð½Ð¸ Â«Coffee LikeÂ».
ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸Ð»Ð¾ÑÑ Ð½Ð° Ð±Ð°Ð·Ðµ ÐÐ Ð¡ÐµÐ¼Ð¸Ð»Ð°ÑÑÐºÐ¸Ð¹ Ð.Ð¡. - Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÑÐµÑ ÑÐ¾Ð±Ð¾Ð¹ ÑÐµÑÑ ÐºÐ°ÑÐµ-Ð±Ð°ÑÐ¾Ð² Â«Coffee LikeÂ» Ð² Ð³Ð¾ÑÐ¾Ð´Ðµ ÐÐ¸ÑÐ¾Ð².
ÐÑÑÐµÐ¼ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¿ÑÐ¾ÑÐµÑÑÐ° Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ Ð² ÐºÐ¾ÑÐµÐ¹Ð½Ðµ, Ð¼Ñ Ð²ÑÑÐ²Ð¸Ð»Ð¸ ÑÑÐ´ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐºÐ¾Ð²: Ð³Ð¾ÑÑÑÐ¼ Ð¿ÑÐ¸ÑÐ¾Ð´Ð¸ÑÑÑ Ð¿Ð¾ Ð´Ð¾Ð»Ð³Ñ Ð¶Ð´Ð°ÑÑ, ÑÑÐ¾Ð±Ñ ÑÐ´ÐµÐ»Ð°ÑÑ ÑÐ²Ð¾Ð¹ Ð·Ð°ÐºÐ°Ð·; Ð²Ð¾ÑÐ¾Ð½ÐºÐ° Ð¿ÑÐ¾Ð´Ð°Ð¶ ÑÑÑÐ°ÑÐµÐ»Ð°, ÑÑÐ¾ Ð¿ÑÐ¸Ð²Ð¾Ð´Ð¸Ñ Ðº Ð½Ð¸Ð·ÐºÐ¾Ð¼Ñ ÑÑÐµÐ´Ð½ÐµÐ¼Ñ ÑÐµÐºÑ Ð¸ Ð²ÑÑÑÑÐºÐµ; Ð³Ð¾ÑÑÑÐ¼ Ð½Ðµ ÑÐ²Ð°ÑÐ°ÐµÑ ÐºÐ¾Ð¼Ð±Ð¾-Ð½Ð°Ð±Ð¾ÑÐ¾Ð² Ñ Ð¿Ð¾Ð»ÐµÐ·Ð½ÑÐ¼Ð¸ Ð´ÐµÑÐµÑÑÐ°Ð¼Ð¸.
Ð¡Ð¾Ð³Ð»Ð°ÑÐ½Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ñ ÑÐ¿ÑÐ¾Ñ Ð½Ð° Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ ÐºÐ¾ÑÐµÐ¹Ð½Ð¸ ÑÐ¿Ð°Ð», Ð¸Ð·-Ð·Ð° Ð½ÐµÐ²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐ¸ Ð¿Ð¾ÑÐµÑÐ°ÑÑ ÐµÐµ Ð²Ð¾ Ð²ÑÐµÐ¼Ñ Ð¿Ð°Ð½Ð´ÐµÐ¼Ð¸Ð¸, Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ Ð²Ð½ÐµÐ´ÑÐ¸ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÐ¿ÑÐ¾ÑÐ° Ð¸ Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÑÑÐ¸ Ð°Ð½ÑÐ¸ÐºÑÐ¸Ð·Ð¸ÑÐ½ÑÐµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ.
Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð½ÑÐµ Ð²Ð¾ Ð²ÑÐ¾ÑÐ¾Ð¹ Ð³Ð»Ð°Ð²Ðµ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÐµÑÐ¸ÑÐµÐ»ÐµÐ¹ ÐºÐ¾ÑÐµÐµÐ½ Ð¿Ð¾ÐºÐ°Ð·Ð°Ð»Ð¸, ÑÑÐ¾ Ð¾Ð´Ð½Ð¸Ð¼ Ð¸Ð· Ð²Ð°Ð¶Ð½ÑÑ ÑÐ°ÐºÑÐ¾ÑÐ¾Ð² Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÑÑÑÐ¸Ñ Ð²ÑÐ±Ð¾Ñ ÐºÐ¾ÑÐµÐ¹Ð½Ð¸ ÑÐ²Ð»ÑÐµÑÑÑ Ð±ÑÑÑÑÐ¾ÑÐ° Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ. ÐÐ¾Ð±Ð¸Ð»ÑÐ½Ð¾Ðµ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ, ÐºÐ¾ÑÐ¾ÑÐ¾Ðµ Ð¼Ñ Ð¿ÑÐµÐ´Ð»Ð°Ð³Ð°ÐµÐ¼, Ð±ÑÐ´ÐµÑ Ð·Ð°ÐºÑÑÐ²Ð°ÑÑ Ð³Ð»Ð°Ð²Ð½ÑÑ Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÑ Ð³Ð¾ÑÑÐµÐ¹ Ð² Ð±ÑÑÑÑÐ¾ÑÐµ Ð¿ÑÐ¸Ð½ÑÑÐ¸Ñ Ð·Ð°ÐºÐ°Ð·Ð°. ÐÐ¾, Ð¿Ð¾Ð¼Ð¸Ð¼Ð¾ Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð±ÑÐ»Ð¸ Ð²ÑÐ´ÐµÐ»ÐµÐ½Ñ Ð´ÑÑÐ³Ð¸Ðµ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐºÐ¸ Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ Ð¸Ñ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ: ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° Ð½Ð¾Ð²Ð°Ñ Ð²Ð¾ÑÐ¾Ð½ÐºÐ° Ð¿ÑÐ¾Ð´Ð°Ð¶,
Ð´Ð»Ñ Ð±Ð¾Ð»ÐµÐµ ÑÐ¾ÑÐ½Ð¾Ð³Ð¾ Ð¸ Ð±ÑÑÑÑÐ¾Ð³Ð¾ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÐ¸ Ð³Ð¾ÑÑÑ;
Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¾ Ð²Ð²ÐµÑÑÐ¸ Ð² Ð¼ÐµÐ½Ñ ÐºÐ¾Ð¼Ð±Ð¾-Ð½Ð°Ð±Ð¾ÑÑ Ñ Ð¿Ð¾Ð»ÐµÐ·Ð½ÑÐ¼Ð¸ Ð´ÐµÑÐµÑÑÐ°Ð¼Ð¸.
Ð¢Ð°ÐºÐ¸Ð¼ Ð¾Ð±ÑÐ°Ð·Ð¾Ð¼, Ð¼Ñ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ»Ð¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ Ð² ÐºÐ¾ÑÐµÐ¹Ð½Ðµ Â«Coffee LikeÂ» Ð³Ð¾ÑÐ¾Ð´Ð° ÐÐ¸ÑÐ¾Ð²Ð° Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶Ð¸Ð»Ð¸ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ ÐµÐµ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ, ÑÑÐ¾ Ð¿Ð¾ÑÐ¿Ð¾ÑÐ¾Ð±ÑÑÐ²ÑÐµÑ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÑÐ»ÑÑÑÑÑ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ, Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð³Ð¾ÑÑÐµÐ¹, Ð° ÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾ Ð¸ Ð¿ÑÐ¸Ð±ÑÐ»Ð¸ ÐºÐ¾ÑÐµÐ¹Ð½Ð¸.
description: This work is devoted to the features of the organization of services at public catering enterprises by type of coffee houses and the development of recommendations for improving the process of organizing services.
Subject of research - catering.
The object of study is the process of organizing service using the example of Coffee Like Coffee House.
The study was conducted on the basis of IP Semilarsky N.S. - is a network of cafe-bars "Coffee Like" in the city of Kirov.
By analyzing the service process in the coffee shop, we identified a number of shortcomings: guests have to wait in debt to make their order; the sales funnel is out of date, resulting in a low average bill and revenue;
guests lack combo sets with healthy desserts.
According to the analysis, the demand for coffee shop products fell due to the inability to visit it during the pandemic and, it is necessary to implement measures to increase demand and take anti-crisis measures.
The preferences of coffee shop visitors, discussed in the second chapter, showed that one of the important factors determining the choice of a coffee shop is the speed of service. The mobile application that we offer will cover the main need of guests for the speed of accepting an order. But, in addition to this problem, other shortcomings were identified and measures to improve them were proposed: a new sales funnel was developed to more accurately and quickly identify the guest's needs; It is proposed to introduce combo sets with useful desserts in the menu.
Thus, we considered the organization of services in the Coffee Like coffee shop in Kirov and proposed measures to improve it, which will contribute to improving the culture of service, guest loyalty, and therefore the coffee shopâs profit.