title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð»Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° Ð²ÐµÐ´ÑÑÐµÐ³Ð¾ Ð¿ÑÐ°Ð·Ð´Ð½Ð¸ÑÐ½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of an Internet marketing strategy to promote the personal brand of the host of festive events
Creators: name: ÐÐ¸ÑÐ¸Ð½Ð°, ÐÐ½Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð»Ð¸ÑÐ½ÑÐ¹ Ð±ÑÐµÐ½Ð´
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð²ÐµÐ´ÑÑÐ¸Ð¹ Ð¿ÑÐ°Ð·Ð´Ð½Ð¸ÑÐ½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹
internet marketing
personal brand
promotion
strategy
host of festive events

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description: The aim of the work is to develop methodological provisions for building and promoting the personal brand of the host of festive events in the Internet environment, using it as a factor in improving the competitiveness of a personal brand. The following tasks were solved: - to study the concept and stages of building an Internet marketing strategy; - analyze the promotion of a personal brand through online marketing; - to investigate trends and features of consumer behavior of leading festive events in Russia; - identify online marketing strategies for personal brands of leading festive events; - analyze the communication activity of the leading Elena Mokshantseva on the Internet and set the goals of the strategy; - to develop an algorithm for the Internet marketing strategy of the personal brand of the leading Mokshantseva Elena. The relevance of the topic is highlighted by the growing competitiveness among personal brands, including those providing services for festive events. In this paper, methodological provisions are proposed for building and promoting a personal brand using Internet marketing on the example of the host of festive events. When collecting the data necessary to do the work were used search engines Yandex and Google. The following programs were used for data processing: Google Forms, Microsoft Excel. The sources of information were data from scientific research literature, official Internet resources and analytical agencies.