title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð° Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Graduate qualification paper bachelors thesis
Creators: name: ÐÐ°Ð¾ Ð¤ÑÐ½Ð½ÑÐ½Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½
ÐºÐ¾ÑÐ¿Ð»ÐµÐ¹-Ð¾Ð´ÐµÐ¶Ð´Ð°
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð·
business plan
online store
cosplay clothing
online trade
strategic analysis

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description: The purpose of this research is to develop a full-fledged business plan for an online store in St. Petersburg, specializing in the sale of cosplay clothing. The following tasks were solved: 1. Definition of basic research definitions that will serve as a theoretical basis for creating a business plan. 2. Determining the research methodology to build a business model. 3. Study of the competitive environment, analysis of the main competitors and identification of the characteristics of their activities. 4. Study of the technical aspects of creating and maintaining an online store, including choosing a platform, processing orders and delivering goods. 5. Development of a marketing strategy, including identifying the main channels of promotion and communication with the target audience. 6. Forecasting financial transactions of an online cosplay clothing store. 7. Analysis of the proposed business model using tools such as SWOT analysis and the Canvas model. The relevance of the study lies in the fact that nowadays online stores are becoming increasingly popular among consumers. In this regard, creating a business plan for an online store specializing in the sale of cosplay clothing is of great importance in the context of the modern market. The sources of information were data from domestic and foreign scientific research literature, official Internet resources and analytical agencies. The research methods are the study and analysis of methodological literature, official websites of competing companies, other Internet sources, as well as the collection and comparative analysis of the results of the activities of the company under study When collecting the data necessary to complete the work, Google and Yandex search engines were used.