title: ÐÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ðµ Ð»Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° ÑÐºÑÐ¿ÐµÑÑÐ° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÐ°Ð±Ð¾ÑÑ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð° ÐÐÐ Â«ÐÐ»Ð¸ÐºÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Communication support of the experts personal brand (using the example of the work of the agency "Blik")
Creators: name: ÐÑÐ´Ð¸ÐºÐ¾Ð²Ð°, Ð¢Ð°ÑÑÑÐ½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÐÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ðµ
Ð»Ð¸ÑÐ½ÑÐ¹ Ð±ÑÐµÐ½Ð´
Ð±ÑÐµÐ½Ð´
Ð¸Ð¼Ð¸Ð´Ð¶. B2B
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·
ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ðµ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð¾ ÐÐÐ "ÐÐ»Ð¸Ðº"
Communication support
personal brand
brand
image. B2B
social media marketing
promotion
SWOT-analysis
advertising agency "Blik"

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð° Ð¾ÑÑÑÑÑÑÐ²Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ Ð½Ð°Ð´ Ð»Ð¸ÑÐ½ÑÐ¼ Ð±ÑÐµÐ½Ð´Ð¾Ð¼ ÑÐºÑÐ¿ÐµÑÑÐ° Ð¸ ÐµÐ³Ð¾ Ð³ÑÐ°Ð¼Ð¾ÑÐ½Ð¾Ð³Ð¾ ÐºÐ¾Ð¼Ð¼Ñ-Ð½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¸ÑÑÐ»ÐµÐ´ÑÑÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÐµÐ¹ Ð´Ð»Ñ Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ñ ÑÐ¸Ð»ÑÐ½Ð¾Ð³Ð¾ Ð»Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° ÑÐºÑÐ¿ÐµÑÑÐ° ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð³Ð¾ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð° Ð² ÑÑÐµÑÐµ B2B. ÐÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÐµÐ¹ Ð¸ Ð¾Ð¿ÑÑ Ð¸Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð´Ð»Ñ Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ñ Ð»Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° Ð¸ Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸ ÑÑÐ»ÑÐ³. Ð ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð¾Ð±ÑÐµÐºÑÐ° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¾ Ð²ÑÐ±ÑÐ°Ð½Ð¾ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ðµ Ð»Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð°. ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ðµ Ð»Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° ÑÐºÑ-Ð¿ÐµÑÑÐ°, ÑÐ°Ð±Ð¾ÑÐ°ÑÑÐµÐ³Ð¾ Ð² Ð°Ð³ÐµÐ½ÑÑÑÐ²Ðµ ÐÐÐ Â«ÐÐÐÐÂ». Ð Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ Ð±ÑÐ» Ð¿ÑÐ¾-Ð²ÐµÐ´ÐµÐ½ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹, ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·Ñ, SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ðµ ÑÐºÑÐ¿ÐµÑÑÐ¾Ð², ÑÐ°Ð±Ð¾ÑÐ°ÑÑÐ¸Ñ Ð² ÑÐ°Ð·Ð½ÑÑ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð°Ñ Ð³Ð¾ÑÐ¾Ð´Ð° Ð¥Ð°Ð½ÑÑ-ÐÐ°Ð½ÑÐ¸Ð¹ÑÐºÐ°. ÐÑÑÐ¾Ð´Ñ Ð¸Ð· ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹, Ð±ÑÐ» ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ ÑÐ·Ð½Ð°Ð²Ð°ÐµÐ¼ÑÐ¹ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ, ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½ Ð¿Ð»Ð°Ð½ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ¹ ÑÐ°Ð±Ð¾ÑÑ Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÐ·Ð½Ð°Ð²Ð°ÐµÐ¼Ð¾ÑÑÐ¸ ÑÐºÑÐ¿ÐµÑÑÐ° Ð¸ ÑÐ°Ð¼Ð¾Ð³Ð¾ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð° Ð±ÐµÐ· Ð²Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹, ÑÐ¾Ð»ÑÐºÐ¾ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð¿Ð¾ÑÐµÑÐµÐ½Ð¸Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¸ ÑÐµÐ³ÑÐ»ÑÑÐ½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ñ ÐºÐ¾Ð½ÑÐµÐ½ÑÐ¾Ð¼ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÑÐ¸.
description: In this final qualifying work, the problem of the lack of work on the experts personal brand and his competent communication support is considered. The paper explores the use of social networks to build a strong personal brand of an advertising agency expert in the field of B2B. The analysis of social networks and the experience of their use for building a personal brand and selling services is carried out. The communication support of a personal brand was chosen as the object of the study. The subject of the study is the communication support of the personal brand of an ex-Perth working in the agency "BLIK". In the practical part, competitive, communication analyses, SWOT analysis, as well as a comparison of experts working in different agencies of the city of Khanty-Mansiysk were carried out. Based on the recommendations, a recognizable corporate identity was developed, a plan for further work was drawn up to increase the recognition of the expert and the agency itself without investments, only by attending events and regularly working with content on a social network.