title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÑÐµÑÑ HoReCa Ð² ÑÐµÑÐ¸ ÐÐ½ÑÐµÑÐ½ÐµÑ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Promotion strategy development for the HoReCa enterprise in the Internet
Creators: name: ÐÐµÑÑÐ½ÐºÐ¾Ð²Ð°, ÐÐ½Ð¶ÐµÐ»Ð¸ÐºÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð² ÑÐµÑÐ¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð² ÑÑÐµÑÐµ horeca
Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÐµÐ¹
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÐ°Ð¹ÑÐ°
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÐµÑÑÐ¾ÑÐ°Ð½Ð° Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑÐµ
Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ° Ð¾Ð±ÑÐµÐ¿Ð¸ÑÐ°
public catering enterprise
marketing
social networks
promotion in the internet networks
promotion strategy
promotion efficiency
promotion in the sphere of horeca
analysis of social networks
website promotion
promotion of the restaurant on the internet
market analysis

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ Â«OBED-BUFETÂ».
Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐµÑÑÐ¾ÑÐ°Ð½Ð° Ð² ÑÐµÑÐ¸ ÐÐ½ÑÐµÑÐ½ÐµÑ Ð¸ Ð¾ÑÐµÐ½ÐºÐ° ÐµÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸.
ÐÐ»Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ° HoReCaÐ² Ð Ð¾ÑÑÐ¸Ð¸ Ð·Ð° Ð¿Ð¾ÑÐ»ÐµÐ´Ð½Ð¸Ðµ 5 Ð»ÐµÑ, Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ñ Ð°Ð½Ð°Ð»Ð¸Ð·Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ Ð¼Ð¸ÐºÑÐ¾- Ð¸ Ð¼Ð°ÐºÑÐ¾ÑÑÐµÐ´Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ.
Ð¢Ð°ÐºÐ¶Ðµ Ð¸Ð·ÑÑÐµÐ½Ñ Ð¸ ÑÐ°Ð·Ð¾Ð±ÑÐ°Ð½Ñ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸ Ð¸ ÑÐ°Ð¹Ñ Ð¾Ð±ÑÐµÐºÑÐ° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¾ÑÐ¸Ð±ÐºÐ¸ Ð² ÑÑÑÐµÑÑÐ²ÑÑÑÐµÐ¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸.
ÐÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ (Â«ÐÐÐ¾Ð½ÑÐ°ÐºÑÐµÂ», Â«InstagramÂ», Â«FacebookÂ»), Ð²ÑÐ±ÑÐ°Ð½Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ Ð´Ð»Ñ SEO-Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐ°Ð¹ÑÐ° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ ÑÐ°Ð±Ð»Ð¾Ð½ Ð±ÑÐ´ÑÑÐµÐ³Ð¾ Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ.
ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¸ ÑÐµÐ½ÑÐ°Ð±ÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹. Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¾, ÑÑÐ¾ Ð¾Ð±ÑÐµÐºÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð¿ÑÐ¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð¿ÑÐ½ÐºÑÐ¾Ð², Ð¿Ð¾Ð»ÑÑÐ¸Ñ Ð¿ÑÐ¸Ð±ÑÐ»Ñ Ð¿ÑÐµÐ²ÑÑÐ°ÑÑÑÑ Ð·Ð°ÑÑÐ°ÑÑ Ð½Ð° 109%.
description: The object of the research is the public catering enterprise âOBED-BUFETâ.
The purpose of the graduate qualification work is developing a strategy to promote restaurant in the Internet and evaluate its effective-ness.
An analysis of the HoReCa market in Russia over the past 5 years was carried out, and analysis micro- and macro environment were carried out.
Restaurantâs social networks and the website were also studied and analyzed. The main errors of the existing strategy were revealed. 
Proposed activities for promote restaurant in the social networks (âVKontakteâ, âInstagramâ, âFacebookâ). Select a company for SEO op-timization of the restaurantâs website. A sketch of the future mobile appli-cation was created. 
In the end of work evaluated the effectiveness and profitability of the developed activities. In the process, it was revealed that the object of the research will receive a profit exceeding the cost by 109%, if introducing the proposed items.