title: ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¾ÑÐµÐ»Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÑÐ°ÑÐ½Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The use of digital marketing tools to enhance the competitiveness of a hotel (case study of LLC âKRAUNâ)
Creators: name: ÐÑÐ´Ð°ÑÐ¾Ð²Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2025
Subjects: ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°
Ð²ÐµÐ±-ÑÐ°Ð¹Ñ
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
digital marketing
competitiveness
digital marketing tools
social media
website

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description: This study focused on the research and analysis of digital marketing tools to improve the competitiveness of a hospitality enterprise. The following tasks were accomplished in the course of study: 1. Examination of theoretical aspects of digital marketing and its impact on the competitiveness of a hospitality enterprise. 2. Analysis of the activities of LLC âKRAUNâ. 3. Evaluation of the use of digital marketing tools through a comparative analysis with competitors using the benchmarking method. 4. Development of recommendations for improving the use of digital marketing tools. 5. Evaluation of the effectiveness of the developed recommendations. The research was conduct at Limited Liability Company âKRAUNâ. The study examined key digital marketing tools, their impact on the competitiveness of hospitality enterprises, methods for analyzing the effectiveness of marketing strategies and a comparative analysis of competitors using benchmarking. As a result of the study, recommendations were developed to optimize the use of digital marketing tools for LLC âKRAUNâ, including: updating the brand book for social media; optimizing website loading speed to improve usability and increase website traffic; introducing a unified style for social media accounts to enhance visual appeal and brand recognition; developing a clear content plan aimed at engaging the target audience to increase engagement and reach. The proposed measures can be utilized by the hotel enterprise to strengthen its competitive position and expand customer base.