title: Ð¤Ð¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð±ÑÑÐ¾Ð²ÑÑ Ñ Ð¾Ð»Ð¾Ð´Ð¸Ð»ÑÐ½Ð¸ÐºÐ¾Ð² ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ Ð¼Ð°ÑÐºÐ¸ Haier Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¸Ð´ÐµÐ½ÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÑ ÐºÑÐ¸ÑÐµÑÐ¸ÐµÐ² ÐºÐ°ÑÐµÑÑÐ²Ð° Ð¿ÑÐ¸ ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ð¸ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´Ð¸ÑÐµÐ»Ñ Ð² ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÑÐµÑÐ¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Formation of competitiveness of household refrigerators of the haier trademark and use of identification criteria of quality when supporting manufacturer's products in the retail chain
Creators: name: ÐÑÑÐºÐ¸Ð½, ÐÐ¼Ð¸ÑÑÐ¸Ð¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð¥Ð¾Ð»Ð¾Ð´Ð¸Ð»ÑÐ½Ð¸ÐºÐ¸ Ð±ÑÑÐ¾Ð²ÑÐµ
ÑÐµÐ¼Ð¾Ð½ÑÐ¾Ð¿ÑÐ¸Ð³Ð¾Ð´Ð½Ð¾ÑÑÑ
ÑÐ¾Ð²Ð°ÑÐ½Ð°Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ñ
reparability
commodity information

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description: This work is devoted to the identification of consumer criteria, quality criteria, to determine on their basis the level of competitiveness and the formation of consumer information to accompany products in the retail network. The objects of research were household refrigerators of TM Haier. The tasks that were solved in the course of the study: 1. Identification using the Kano model of consumer quality criteria that determine the subjective perception of the usefulness and / or importance of household refrigerators, and determining the competitiveness of household refrigerators. 2. To develop requirements for commodity information when selling products of TM Haier in a retail commodity network. 3. Determination of recommendations for improving the regulatory requirements for household refrigeration appliances. The research was carried out on the basis of the laboratory for the examination of consumer goods of the Higher School of Service and Trade of SPbPU. The final qualifying work was carried out at the request of Instor LLC. The work uses standard and generally accepted commodity science sociological research methods. The assessment of competitiveness was carried out by the method of ranking quality parameters. As a result, a section of the Code of Conduct for Responsible Business Conduct focused on the consumer was developed - Reliability and timeliness of providing information about goods and ensuring the availability of information for the consumer. Identifies ways to develop policy instruments that promote the durability and energy efficiency of household refrigeration appliances