title: ÐÐ½Ð°Ð»Ð¸Ð· ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ Ð³Ð¾ÑÑÐµÐ¿ÑÐ¸Ð¸Ð¼ÑÑÐ²Ð° Ð¸ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ ÐµÐ³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¾ÑÐµÐ»Ñ Â«Vasilievsky HotelÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Analysis of the economic activity of a hospitality industry enterprise and prospects for its development (using the example of the Â«Vasilievsky HotelÂ»)
Creators: name: Ð ÑÑÐ¸Ð½Ð¾Ð²Ð°, ÐÐµÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2025
Subjects: Ð°Ð½Ð°Ð»Ð¸Ð·
ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ°
ÑÐµÑÑÑÑÐ½ÑÐ¹ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»
ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾Ðµ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ðµ
analysis
economic activity
hotel
resource potential
financial condition

description: Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ð¹ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð² ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Â«Vasilievsky HotelÂ» Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÐµÐ³Ð¾ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: 1. ÐÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Â«Vasilievsky HotelÂ» ÑÐ²ÑÐ·Ð°Ð½Ñ Ñ ÑÑÑÑÐ°Ð½ÐµÐ½Ð¸ÐµÐ¼ Ð²ÑÑÐ²Ð»ÐµÐ½Ð½ÑÑ ÑÐ°Ð½ÐµÐµ Ð½ÐµÐ´Ð¾ÑÐ°Ð±Ð¾ÑÐ¾Ðº Ð² ÑÐ¸ÑÑÐµÐ¼Ðµ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸ÐµÐ¼ ÑÑÐ»ÑÐ³ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÑ Ð½Ð° ÑÑÐ½Ð¾Ðº, Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÐºÐ¾Ð»Ð»Ð°Ð±Ð¾ÑÐ°ÑÐ¸Ð¸ Ñ Ð±Ð»Ð¾Ð³ÐµÑÐ°Ð¼Ð¸, ÑÑÐ°ÑÑÐ¸Ñ Ð² Ð²ÑÑÑÐ°Ð²Ð¾ÑÐ½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸ÑÑ Ð¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐºÑÐºÑÑÑÐ¸Ð¹ Ð¿ÑÐ¸ Ð¾ÑÐµÐ»Ðµ. 2. ÐÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÐ¹ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¾ÐºÑÐ¿Ð¸ÑÑÑ ÑÐ¶Ðµ ÑÐµÑÐµÐ· 10,2 Ð¼ÐµÑÑÑÐ° Ð¸ Ð² ÐºÐ¾Ð½ÐµÑÐ½Ð¾Ð¼ Ð¸ÑÐ¾Ð³Ðµ Ð¿ÑÐ¸Ð½ÐµÑÐµÑ Â«Vasilievsky HotelÂ» Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÑ ÑÐ¸ÑÑÑÑ Ð¿ÑÐ¸Ð±ÑÐ»Ñ Ð² ÑÐ°Ð·Ð¼ÐµÑÐµ 1123 ÑÑÑ. ÑÑÐ±. ÐÐ±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ð¹ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð² ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¾ÑÐµÐ»Ñ â Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¼Ð¾Ð³ÑÑ Ð±ÑÑÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ñ ÐºÐ°Ðº Ð½Ð° Ð¾Ð±ÑÐµÐºÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, ÑÐ°Ðº Ð¸ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ñ Ð¸Ð½ÑÐ¼Ð¸ Ð¾Ð±ÑÐµÐºÑÐ°Ð¼Ð¸ ÑÐ°Ð·Ð¼ÐµÑÐµÐ½Ð¸Ñ ÐºÐ°Ðº Ð³. Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°, ÑÐ°Ðº Ð¸ Ð¸Ð½ÑÑ Ð³Ð¾ÑÐ¾Ð´Ð¾Ð² Ð Ð¾ÑÑÐ¸Ð¸. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ Ð²ÑÐ²Ð¾Ð´Ñ Ð¿Ð¾ ÑÐ°Ð±Ð¾ÑÐµ: 1. Â«Vasilievsky HotelÂ» ÑÐ²Ð»ÑÐµÑÑÑ Ð¿ÑÐ¸Ð±ÑÐ»ÑÐ½ÑÐ¼ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÐ¼, Ð¸Ð¼ÐµÐµÑ ÑÐ²Ð¾Ð¸ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð½ÑÐµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐµ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ²Ð°. ÐÐ¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÑÑÐ¾Ð²Ð½Ñ Ð·Ð°Ð¿Ð¾Ð»Ð½ÑÐµÐ¼Ð¾ÑÑÐ¸ Ð¾ÑÐµÐ»Ñ Ð¸ ÐµÐ³Ð¾ ÐºÐ»ÑÑÐµÐ²ÑÑ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð² 2023 Ð³Ð¾Ð´Ñ Ð¿Ð¾ ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ñ Ñ 2022 Ð³Ð¾Ð´Ð¾Ð¼ ÑÐ²Ð¸Ð´ÐµÑÐµÐ»ÑÑÑÐ²ÑÐµÑ Ð¾Ð± Ð¸Ð¼ÐµÑÑÐ¸ÑÑÑ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ð°Ñ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ. 2. Ð Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð±ÑÐ»Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¸ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð½ÑÐµ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐºÐ¸ Ð¸ Ð½ÐµÐ´Ð¾ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÑÐ¸ÑÑÐµÐ¼Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÑ Ð² Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸ÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÐºÐ¾Ð»Ð»Ð°Ð±Ð¾ÑÐ°ÑÐ¸Ð¸ Ñ Ð¾ÑÐµÐ»Ñ-Ð±Ð»Ð¾Ð³ÐµÑÐ°Ð¼Ð¸, Ð¾ÑÑÑÑÑÑÐ²Ð¸Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð² Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ð¸ ÑÑÐ°ÑÑÐ¸Ñ Ð² Ð²ÑÑÑÐ°Ð²ÐºÐ°Ñ Ð¿Ð¾ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð¼Ñ Ð´ÐµÐ»Ñ, Ð¾ÑÐµÐ»ÑÐ½Ð¾Ð¼Ñ Ð±Ð¸Ð·Ð½ÐµÑÑ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¾ÑÑÑÑÑÑÐ²Ð¸Ðµ Ð²Ð¾ÑÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð½Ð¾Ð¹ Ñ ÑÑÑÐ¸ÑÑÐ¾Ð² ÑÐºÑÐºÑÑÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð¿ÑÐ¸ Ð¾ÑÐµÐ»Ðµ.
description: The purpose of the final qualification is to form practical directions for the implementation of the prospects for the development of the Vasilievsky hotel based on the results of an analysis of its economic activities. 1. The prospects for the development of the Vasilievsky Hotel are related to the elimination of previously identified deficiencies in the management system for the promotion of hotel services to the market, the organization of collaboration with bloggers, participation in exhibition events and the organization of excursions at the hotel. 2. The proposed package of measures will pay off in 10.2 months and will eventually bring the Vasilievsky Hotel an additional net profit of 1,123 thousand rubles. The scope of application of the proposed recommendations on the formation of practical directions for the implementation of the prospects for the development of the hotel â events can be implemented both at the research facility and applied by other accommodation facilities in St. Petersburg and other cities of Russia. The main conclusions of the work: 1. The Vasilievsky Hotel is a profitable hotel, it has its own certain competitive advantages. The increase in the hotels occupancy rate and its key performance indicators in 2023 compared to 2022 indicates the prospects for further development. The analysis of the internal and external environment of the hotel has also established the opportunities and strengths for successful hotel operations, expanding the number of regular customers. 2. At the same time, the study also revealed certain shortcomings and shortcomings in the organization of the hotels activities in the areas of collaboration with hotel bloggers, lack of work in the area of participation in exhibitions in the hotel industry, hotel business, as well as the lack of a tour program in demand among tourists at the hotel.