title: ÐÐµÐ´Ð¸Ð°-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¸Ñ Ð¡ÐÐ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¾Ð±ÑÐµÐ´Ð¸Ð½ÐµÐ½Ð¸Ñ Ð¡ÐÐ±ÐÐ£ Â«ÐÐ¾Ð»Ð¾Ð´ÐµÐ¶Ð½Ð°Ñ ÑÐ»ÑÐ¶Ð±Ð° Ð½Ð¾Ð²Ð¾ÑÑÐµÐ¹Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Media-promotion of student media (on the example of SPbPU student association "Youth News Service")
Creators: name: Ð§ÑÐ½Ð¸ÑÐ¾Ð²ÑÐºÐ°Ñ, Ð®Ð»Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¼ÐµÐ´Ð¸Ð°-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÑÐµÐºÐ»Ð°Ð¼Ð°
PR-ÑÐµÑ Ð½Ð¸ÐºÐ¸
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
ÑÐ¸ÑÑÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¸Ðµ Ð¡ÐÐ
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ
Ð¼Ð°ÑÑÐµÑ-ÐºÐ»Ð°ÑÑ
ÐÐ¾Ð»Ð¾Ð´ÐµÐ¶Ð½Ð°Ñ ÑÐ»ÑÐ¶Ð±Ð° Ð½Ð¾Ð²Ð¾ÑÑÐµÐ¹
media-promotion
advertising
PR techniques
communication analysis
situation analysis
promotion
student media
social networks
communication campaign
master class
Youth News Service

description: Ð Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÑÑÑÑÑ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¼ÐµÐ´Ð¸Ð°-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¹. Ð Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¸ ÑÐµÑÐ°ÑÑÑÑ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð¸ PR Ð² Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¸Ñ Ð¡ÐÐ, Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¾Ð±ÑÐµÐ´Ð¸Ð½ÐµÐ½Ð¸Ñ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ, Ð°Ð½Ð°Ð»Ð¸Ð· Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð³Ð¾ Ð¾Ð¿ÑÑÐ° Ð¼ÐµÐ´Ð¸Ð°-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¸Ñ Ð¾Ð±ÑÐµÐ´Ð¸Ð½ÐµÐ½Ð¸Ð¹, ÑÐ¸ÑÑÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¸ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¾Ð±ÑÐµÐ´Ð¸Ð½ÐµÐ½Ð¸Ñ Ð¡ÐÐ±ÐÐ£ Â«ÐÐ¾Ð»Ð¾Ð´ÐµÐ¶Ð½Ð°Ñ ÑÐ»ÑÐ¶Ð±Ð° Ð½Ð¾Ð²Ð¾ÑÑÐµÐ¹Â», Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ¼Ð¿Ð¸ÑÐ¸ÑÐµÑÐºÐ¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¼ÐµÐ´Ð¸Ð°-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾Ð±ÑÐµÐ´Ð¸Ð½ÐµÐ½Ð¸Ñ. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½ÑÑ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾ Ð´Ð»Ñ ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¡ÐÐ Ð±ÑÐ»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ. ÐÐ°ÑÐµÑÐ¸Ð°Ð»Ñ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð¸Ð¼ÐµÑÑ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÑÑ ÑÐµÐ½Ð½Ð¾ÑÑÑ Ð¸ Ð¼Ð¾Ð³ÑÑ Ð±ÑÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ ÑÑÐºÐ¾Ð²Ð¾Ð´Ð¸ÑÐµÐ»ÑÐ¼Ð¸ ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¸Ñ Ð¼ÐµÐ´Ð¸Ð° Ð´Ð»Ñ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¹ ÑÑÐµÐ´Ð¸ ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¸Ñ Ð¾Ð±ÑÐµÐ´Ð¸Ð½ÐµÐ½Ð¸Ð¹, Ð° ÑÐ°ÐºÐ¶Ðµ ÐºÐ¾Ð¼Ð°Ð½Ð´Ð¾Ð¹ ÐÐ¾Ð»Ð¾Ð´ÐµÐ¶Ð½Ð¾Ð¹ ÑÐ»ÑÐ¶Ð±Ñ Ð½Ð¾Ð²Ð¾ÑÑÐµÐ¹ Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð²Ð¾Ð²Ð»ÐµÑÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÑÐµÐ´Ð¸ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ð¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸.Â 
description: In the graduate qualification work we analyse the peculiarities of media promotion of student organisations. The text describes the solution of the following tasks: description of the application of advertising and PR technologies in the activities of student media, identification of the peculiarities of promotion of student associations in social networks, analysis of foreign experience of media promotion of student associations, and also situational and communication analysis of the SPbPU association Â«Youth News ServiceÂ», an empirical study of the effectiveness of media promotion of this association. Based on the analysis of the obtained research results, a communication campaign was developed specifically for this student media. The materials of the graduate qualification work have practical value and can be used by student media managers to analyse trends among student associations, as well as by the team of the Youth News Service to increase engagement among the audience and effectively promote the organisation.