title: ÐÑÐ¾ÑÑ-ÐºÑÐ»ÑÑÑÑÐ½ÑÐ¹ Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½Ñ Ð² Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð³Ð¾ Ð¿Ð¾Ð´ÑÐ°Ð·Ð´ÐµÐ»ÐµÐ½Ð¸Ñ KFC
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Cross-cultural management among enterprise in China, taking KFC as an example
Creators: name: Ð¡ÑÐ¾ Ð¯
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð¼ÐµÐ¶ÐºÑÐ»ÑÑÑÑÐ½ÑÐ¹ Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½Ñ
ÐºÑÐ»ÑÑÑÑÐ½ÑÐµ ÑÐ°Ð·Ð»Ð¸ÑÐ¸Ñ
Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ
intercultural management
cultural differences
methods

description: ÐÐ°ÑÑÑÐ¿Ð»ÐµÐ½Ð¸Ðµ Ð½Ð¾Ð²Ð¾Ð¹ ÑÑÑ 21-Ð³Ð¾ Ð²ÐµÐºÐ° Ð²ÑÐ·Ð²Ð°Ð»Ð¾ Ð²Ð¾Ð»Ð½Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð³Ð»Ð¾Ð±Ð°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð´Ð»Ñ Ð²ÑÐµÑ ÑÑÑÐ°Ð½ Ð¼Ð¸ÑÐ°. ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐµÑÑÑÑÐ¾Ð² Ð² Ð³Ð»Ð¾Ð±Ð°Ð»ÑÐ½Ð¾Ð¼ Ð¼Ð°ÑÑÑÐ°Ð±Ðµ, ÑÑÐ°Ð½ÑÐ½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÐµ Ð¾Ð¿ÐµÑÐ°ÑÐ¸Ð¸ Ð¸ Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐµ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ²Ð° ÑÑÐ°Ð»Ð¸ Ð¾ÑÐ½Ð¾Ð²Ð½Ð¾Ð¹ ÑÐ¾ÑÐ¼Ð¾Ð¹ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÑ Ð´ÐµÐ»Ð¾Ð²ÑÑ Ð¾Ð¿ÐµÑÐ°ÑÐ¸Ð¹. ÐÐ´Ð½Ð°ÐºÐ¾ Ð¸Ð·-Ð·Ð° ÑÐ°Ð·Ð½Ð¾Ð³Ð¾ ÐºÑÐ»ÑÑÑÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð¸ÑÑÐ¾Ð¶Ð´ÐµÐ½Ð¸Ñ Ð¸ Ð³ÐµÐ¾Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¾ÐºÑÑÐ¶ÐµÐ½Ð¸Ñ Ð½ÐµÐ¸Ð·Ð±ÐµÐ¶Ð½Ð¾, ÑÑÐ¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÑÐ¾Ð»ÐºÐ½ÑÑÑÑ Ñ ÐºÑÐ»ÑÑÑÑÐ½ÑÐ¼Ð¸ ÑÐ°Ð·Ð»Ð¸ÑÐ¸ÑÐ¼Ð¸ Ð² ÑÐ²Ð¾ÐµÐ¹ ÑÑÐ°Ð½ÑÐ½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸. ÐÑÐ¸ ÑÑÐ»Ð¾Ð²Ð¸Ð¸, ÑÑÐ¾ ÐºÑÐ»ÑÑÑÑÐ° ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ ÐµÑÐµ Ð½Ðµ ÑÐ¾Ð·ÑÐµÐ»Ð°, Ð° Ñ ÑÑÐ°Ð½ÑÐ½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð¹ ÐºÑÐ»ÑÑÑÑÐ½Ð¾Ð¹ Ð¸Ð½ÑÐµÐ³ÑÐ°ÑÐ¸Ð¸ Ð½ÐµÑ Ð¾Ð¿ÑÑÐ°, Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ Ð¾ÑÐ²Ð¾Ð¸ÑÑ Ð¼ÐµÑÐ¾Ð´Ñ ÑÐ°Ð·ÑÐµÑÐµÐ½Ð¸Ñ Ð¼ÐµÐ¶ÐºÑÐ»ÑÑÑÑÐ½ÑÑ ÐºÐ¾Ð½ÑÐ»Ð¸ÐºÑÐ¾Ð² Ð¸ Ð¾Ð±ÑÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¼ÐµÐ¶ÐºÑÐ»ÑÑÑÑÐ½Ð¾Ð³Ð¾ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¸ Ð¿ÑÐ¸Ð½ÑÑÑ ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²ÑÑÑÐ¸Ðµ ÐºÐ¾Ð½ÑÑÐ¼ÐµÑÑ Ð² ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²Ð¸Ð¸ Ñ Ð¸Ñ ÑÐ¾Ð±ÑÑÐ²ÐµÐ½Ð½ÑÐµ ÑÑÐ»Ð¾Ð²Ð¸Ñ Ð¸ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð°Ñ ÑÑÐµÐ´Ð° Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÑÐµÐ¹ ÑÑÑÐ°Ð½Ñ. ÐÐ¾ÑÑÐ¾Ð¼Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ðµ Ð¼ÐµÐ¶ÐºÑÐ»ÑÑÑÑÐ½Ð¾Ðµ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ, ÑÐ°Ð·ÑÐµÑÐµÐ½Ð¸Ðµ ÐºÑÐ»ÑÑÑÑÐ½ÑÑ ÐºÐ¾Ð½ÑÐ»Ð¸ÐºÑÐ¾Ð² Ð¸ ÑÐºÐ¾ÑÐµÐ¹ÑÐ°Ñ Ð°Ð´Ð°Ð¿ÑÐ°ÑÐ¸Ñ Ðº Ð¼ÐµÑÑÐ½Ð¾Ð¹ ÐºÑÐ»ÑÑÑÑÐµ ÑÐ²Ð»ÑÑÑÑÑ Ð³Ð°ÑÐ°Ð½ÑÐ¸ÐµÐ¹ ÑÑÐ¿ÐµÑÐ½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð² Ð¼ÐµÐ¶ÐºÑÐ»ÑÑÑÑÐ½Ð¾Ð¼ ÐºÐ¾Ð½ÑÐµÐºÑÑÐµ. Ð ÑÑÐ¾Ð¼ Ð´Ð¾ÐºÑÐ¼ÐµÐ½ÑÐµ Ð¾Ð¿Ð¸ÑÑÐ²Ð°ÑÑÑÑ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð¼ÐµÐ¶ÐºÑÐ»ÑÑÑÑÐ½Ð¾Ð³Ð¾ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¸ Ð² ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð¿ÑÐ¸Ð¼ÐµÑÐ° Ð¿ÑÐ¸Ð²Ð¾Ð´Ð¸ÑÑÑ KFC (ÐÐ¸ÑÐ°Ð¹).
description: The arrival of the new era of the 21st century has caused all countries in the world to be engulfed by the wave of economic globalization. The use of resources on a global scale, transnational operations, and complementary advantages have become the main form of international business operations. However, due to different cultural backgrounds and geographical environments, it is inevitable that enterprises will encounter cultural differences in their transnational operations. Under the condition that Chinese enterprises' culture is still not mature and transnational cultural integration lacks experience, it is necessary to master the methods of dealing with cross-cultural conflicts and the general strategy of cross-cultural management, and take corresponding countermeasures according to their own conditions and the host country's social environment. Therefore, effective cross-cultural management, solving cultural conflicts and adapting to local culture as soon as possible is a guarantee for successful operation of enterprises in a cross-cultural context. This paper describes the methods and suggestions of intercultural management and takes KFC (China) as an example.