title: ÐÐµÑÐ¾Ð´Ñ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ Ð¿ÑÐ¸ Ð¿Ð¾ÐºÑÐ¿ÐºÐµ ÑÐ²ÐµÐ»Ð¸ÑÐ½ÑÑ Ð¸Ð·Ð´ÐµÐ»Ð¸Ð¹ Ð² ÐÐ½ÑÐµÑÐ½ÐµÑÐµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Methods for analysis of consumer behavior purchasing jewelry on the Internet
Creators: name: ÐÐ»ÐµÐ¹Ð½Ð¸ÐºÐ¾Ð²Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÐÐ½ÑÐµÑÐ½ÐµÑ
Ð®Ð²ÐµÐ»Ð¸ÑÐ½Ð¾Ðµ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ð¾
Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹
Ð´Ð¸ÑÑÐ°Ð½ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
Ð´Ð¾Ð²ÐµÑÐ¸Ðµ
Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ°Ñ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÑ
Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ð¹ Ð¾Ð¿ÑÑ
Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸ Ð¾Ð½Ð»Ð°Ð¹Ð½
consumer behavior
remote trading
trust
consumer loyalty
consumer experience
online sales

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«ÐÐµÑÐ¾Ð´Ñ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ Ð¿ÑÐ¸ Ð¿Ð¾ÐºÑÐ¿ÐºÐµ ÑÐ²ÐµÐ»Ð¸ÑÐ½ÑÑ ÑÐºÑÐ°ÑÐµÐ½Ð¸Ð¹ Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑÐµ.Â». ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¼Ð¾Ð´ÐµÐ»ÐµÐ¹ Ð¿ÑÐ¾ÑÐµÑÑÐ° Ð¿ÑÐ¸Ð½ÑÑÐ¸Ñ ÑÐµÑÐµÐ½Ð¸Ñ Ð¾ Ð¿Ð¾ÐºÑÐ¿ÐºÐµ Ð¸ Ð¼ÐµÑÐ¾Ð´Ð° Ð¸Ñ Ð°Ð½Ð°Ð»Ð¸Ð·Ð°, Ð² ÑÐ°ÑÑÐ½Ð¾ÑÑÐ¸ Ð¿Ð¾ÐºÑÐ¿ÐºÐ¸ ÑÐ²ÐµÐ»Ð¸ÑÐ½ÑÑ Ð¸Ð·Ð´ÐµÐ»Ð¸Ð¹ Ð² ÐÐ½ÑÐµÑÐ½ÐµÑÐµ. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÐ½Ð°Ð»Ð¸Ð· Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð¿ÑÐ¾ÑÐµÑÑÐ° Ð¿ÑÐ¸Ð½ÑÑÐ¸Ñ ÑÐµÑÐµÐ½Ð¸Ñ Ð¾ Ð¿Ð¾ÐºÑÐ¿ÐºÐµ Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ; 2. ÐÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¾ÑÐ»Ð¸ÑÐ¸Ð¹ Ð¿ÑÐ¾ÑÐµÑÑÐ° Ð¿ÑÐ¸Ð½ÑÑÐ¸Ñ ÑÐµÑÐµÐ½Ð¸Ñ Ð¾ Ð¿Ð¾ÐºÑÐ¿ÐºÐµ Ð¾Ð½Ð»Ð°Ð¹Ð½ Ð¸ Ð¾ÑÑÐ»Ð°Ð¹Ð½; 3. ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÑÐ°ÐºÑÐ¾ÑÑ, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð²Ð»Ð¸ÑÑÑ Ð½Ð° ÑÐµÑÐµÐ½Ð¸Ðµ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»Ñ Ð¾ Ð¿Ð¾ÐºÑÐ¿ÐºÐµ; 4. ÐÐ½Ð°Ð»Ð¸Ð· Ð°ÐºÑÑÐ°Ð»ÑÐ½Ð¾Ðµ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ðµ ÑÐ²ÐµÐ»Ð¸ÑÐ½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ°; 5. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ Ð² Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð¿Ð¾ÐºÑÐ¿ÐºÐ¸ ÑÐ²ÐµÐ»Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð¸Ð·Ð´ÐµÐ»Ð¸Ñ Ð² ÐÐ½ÑÐµÑÐ½ÐµÑÐµ; 6. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ðµ Ð¿ÑÑÐ¸ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² Ð¿ÑÐ¸ Ð¿Ð¾ÐºÑÐ¿ÐºÐµ ÑÐ²ÐµÐ»Ð¸ÑÐ½ÑÑ ÑÐºÑÐ°ÑÐµÐ½Ð¸Ð¹. Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÐÐ½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° ÑÐ²ÐµÐ»Ð¸ÑÐ½Ð¾Ð¹ ÑÐµÑÐ¸ Ð¥, Ð³Ð´Ðµ Ð±ÑÐ» Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð¿ÑÑÑ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»Ñ Ð¿ÑÐ¸ Ð¿Ð¾ÐºÑÐ¿ÐºÐµ ÑÐ²ÐµÐ»Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð¸Ð·Ð´ÐµÐ»Ð¸Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½, Ð²ÑÑÐ²Ð»ÐµÐ½Ñ ÑÑÐ°Ð´Ð¸Ð¸, Ð½Ð° ÐºÐ¾ÑÐ¾ÑÑÐµ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ Ð¾Ð±ÑÐ°ÑÐ¸ÑÑ Ð¾ÑÐ¾Ð±Ð¾Ðµ Ð²Ð½Ð¸Ð¼Ð°Ð½Ð¸Ðµ (ÑÑÐ°Ð´Ð¸Ð¸ Ð¡Ð¾Ð¼Ð½ÐµÐ½Ð¸Ñ Ð¸ ÐÑÐ»Ð¾Ð¶ÐµÐ½Ð½Ð¾Ð¹ Ð¿Ð¾ÐºÑÐ¿ÐºÐ¸). Ð¢Ð°ÐºÐ¶Ðµ Ð´Ð°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ ÐÐ½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð²ÑÐ²ÐµÐ´ÐµÐ½Ñ ÑÐ°ÐºÑÐ¾ÑÑ, Ð²Ð»Ð¸ÑÑÑÐ¸Ðµ Ð½Ð° ÑÐµÑÐµÐ½Ð¸Ðµ Ð¾ Ð¿Ð¾ÐºÑÐ¿ÐºÐµ ÑÐ²ÐµÐ»Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð¸Ð·Ð´ÐµÐ»Ð¸Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½ Ð¸ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸, Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ ÐºÐ¾ÑÐ¾ÑÑÑ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ Ð¸Ð·Ð¼ÐµÑÐ¸ÑÑ ÑÑÐ¾Ð²ÐµÐ½Ñ Ð´Ð¾Ð²ÐµÑÐ¸Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ° Ð¿ÑÐ¸ Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ð¸ ÑÐ°Ð±Ð¾ÑÑ ÐÐ½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°.
description: The subject of the graduate qualification work is âMethods for analysis of consumer behavior purchasing jewelry on the internetâ. The given work is devoted to the study of models of the purchasing decision-making process and the method of their analysis, in particular the purchase of jewelry on the Internet. The research set the following goals: 1. Analysis of the model of the decision-making process for buying behavior; 2. Identification of differences in the process of making a decision to buy online and offline; 3. Determination of the factors that influence the consumer's purchasing decision; 4. Analysis of the current state of the jewelry market; 5. Studying consumer behavior in the process of buying jewelry on the Internet; 6. Exploring the consumer journey of customers when buying jewelry The work was carried out on the basis of the online store of the jewelry chain X, where a practical path for the consumer was built when buying jewelry online, the stages that need to be paid special attention were identified (stages of Doubt and Delayed Purchase). In addition, recommendations are given for improving the work of the online store. As a result, the factors that influence the decision to buy jewelry online and indicators that can be used to measure the level of customer confidence when changing the operation of an online store were derived.