title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Improving sales at the enterprise
Creators: name: ÐÐºÑÐ°Ð¼Ð¾Ð², ÐÐ°Ð²Ð¾ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð¾Ð¿ÑÐ¾Ð²Ð°Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶Ð° ÑÐ¾Ð²Ð°ÑÐ¾Ð²
ÑÐ²ÐµÐ¹Ð½Ð°Ñ
ÑÑÑÐ½Ð¸ÑÑÑÐ°
Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ð¾ ÑÐ²ÐµÐ¹Ð½Ð¾Ð¹ ÑÑÑÐ½Ð¸ÑÑÑÑ
ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
b2b Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ð° Ð´Ð»Ñ Ð¾Ð¿ÑÐ¾Ð²Ð¾Ð¹
ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½
wholesale of goods
sewing accessories
production of sewing accessories
e-commerce
b2b
platform for wholesale
online shop

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÑÐµÐ¹ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸, Ð² ÑÐ°ÑÑÐ½Ð¾ÑÑÐ¸ Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ Ð¾Ð¿ÑÐ¾Ð²Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´Ð¸ÑÐµÐ»Ñ ÑÐ²ÐµÐ¹Ð½Ð¾Ð¹ ÑÑÑÐ½Ð¸ÑÑÑÑ. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐ¸ÑÑÐµÐ¼Ñ Ð¾Ð¿ÑÐ¾Ð²ÑÑ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ ÐÐ Â«ÐÐ°Ð¼Ð¼Ð° Ð¢ÐÂ», Ð¾ÑÐµÐ½ÐºÐ° ÐµÐ³Ð¾ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¸ Ð´Ð¸Ð°Ð³Ð½Ð¾ÑÑÐ¸ÐºÐ° Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¾Ð¿ÑÐ¾Ð²Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸. 2. ÐÐ±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÐ¸ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¸ÑÑÐµÐ¼Ñ Ð¾Ð¿ÑÐ¾Ð²ÑÑ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ ÐÐ Â«ÐÐ°Ð¼Ð¼Ð° Ð¢ÐÂ». 3. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¾Ð¿ÑÐ¾Ð²Ð¾Ð¹ Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸ ÑÐ¾Ð²Ð°ÑÐ¾Ð² Ð² ÐÐ Â«ÐÐ°Ð¼Ð¼Ð° Ð¢ÐÂ» Ð¸ Ð¾ÑÐµÐ½ÐºÐ° Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸. Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ ÐÐ Â«ÐÐ°Ð¼Ð¼Ð° Ð¢ÐÂ», Ð³Ð´Ðµ ÑÐ¾Ð±Ð¸ÑÐ°Ð»Ð°ÑÑ Ð·Ð½Ð°ÑÐ¸ÑÐµÐ»ÑÐ½Ð°Ñ ÑÐ°ÑÑÑ ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð° Ð´Ð»Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ. ÐÑÐ»Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ñ ÑÐ°ÑÑÐµÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÑÐµÑÐ½Ð¸ÐºÐ¾-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ñ Ð¸ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÑ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ, Ð´Ð»Ñ Ð¾ÑÐµÐ½ÐºÐ¸ ÐµÐ³Ð¾ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¸Ð¼ÐµÐ½ÑÐ»ÑÑ SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, PEST-Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¼ÐµÑÐ¾Ð´ ÑÐºÑÐ¿ÐµÑÑÐ½Ð¾Ð¹ Ð¾ÑÐµÐ½ÐºÐ¸. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ Ð¾Ð¿ÑÐ¾Ð²Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ ÑÐ²ÐµÐ¹Ð½Ð¾Ð¹ ÑÑÑÐ½Ð¸ÑÑÑÐ¾Ð¹, Ð° Ð¸Ð¼ÐµÐ½Ð½Ð¾: Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐ¾ÑÐ½Ð°Ñ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾ÑÑÑ Ð¸Ð½ÑÐµÑÐ½ÐµÑÐ¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°, ÑÐ»Ð°Ð±Ð°Ñ Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ñ Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸, Ð½ÐµÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾ ÐºÐ°Ð½Ð°Ð»Ð¾Ð² ÑÐ°ÑÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ñ (Ð¸Ñ Ð¼Ð½Ð¾Ð³Ð¾ÑÑÐ¾Ð²Ð½ÐµÐ²ÑÐ¹ ÑÐ°ÑÐ°ÐºÑÐµÑ). Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÑÑÑÑÐ°Ð½ÐµÐ½Ð¸Ñ ÑÑÐ¸Ñ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐºÐ¾Ð², Ð² ÑÐ°ÑÑÐ½Ð¾ÑÑÐ¸, Ð¿ÐµÑÐµÑÐ¾Ð´ Ð½Ð° Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ Ð¾Ð¿ÑÐ¾Ð²Ð¾Ð¹ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ Ð½Ð° B2B Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ðµ, Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸ÑÐ¼Ð¸ Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸, ÑÐ¾ÐºÑÐ°ÑÐµÐ½Ð¸Ðµ Ð·Ð²ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÐºÐ°Ð½Ð°Ð»Ð¾Ð² ÑÐ°ÑÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ñ. ÐÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾Ð·Ð²Ð¾Ð»Ð¸Ð»Ð° Ð´Ð¾ÐºÐ°Ð·Ð°ÑÑ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÑÑ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ.
description: The given work is devoted to the study of ways of improving sales at the enterprise, in particular in the field of wholesale trade of the manufacturer of sewing accessories. The research set the following goals: 1. Investigating features of the wholesale trade system at the enterprise JSC âGamma TDâ, assessment of its competitiveness and diagnosing problems of the organization of wholesale trade. 2. Justifying the need to improve the system of wholesale trade at the enterprise JSC âGamma TDâ. 3. Development of guidelines for improving wholesale trade of goods at JSC âGamma TDâ and evaluation of their effectiveness. The work was carried out on the premises of JSC âGamma TDâ, where a significant part of the actual material for the study was collected. Calculations of the main technical, economic and financial indicators of the enterprise were carried out, SWOT analysis, PEST analysis, and the method of expert evaluation were used to assess its competitiveness. As a result, the main problems of the enterprise in the field of wholesale trade of sewing accessories were identified and analyzed, namely: insufficient operation of the online shop, weak automation of trade processes, imperfection of distribution channels (their multi-level nature). The study resulted in guidelines developed to eliminate these shortcomings, in particular, adoption of a wholesale e-commerce B2B platform and automated customer relationship management system, reducing the number of distribution channels. Evaluation of the efficiency of the proposed guidelines has proved the practical significance of the research performed.