title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐ¸ÑÑÐµÐ¼Ñ ÑÐ±ÑÑÐ° ÐÐÐ Â«Ð¤ÐÐÐ ÐÐÐ­ÐÂ»
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of measures for the development of the sales system of FAIR PLAY LLC
Creators: name: ÐÑÑÐºÐ¾Ð²Ð°, ÐÐ½Ð¸ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÑÐ¸ÑÑÐµÐ¼Ð° ÑÐ±ÑÑÐ°
ÑÐ±ÑÑÐ¾Ð²Ð°Ñ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ°
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ
ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ ÑÐ¸ÑÑÐµÐ¼Ñ ÑÐ±ÑÑÐ°
ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ
sales system
sales policy
development of development measures
development of the sales system
economic justification

description: Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¸ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐ¸ÑÑÐµÐ¼Ñ ÑÐ±ÑÑÐ° ÐÐÐ Â«Ð¤ÐÐÐ  ÐÐÐ­ÐÂ».Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°Ñ ÐÐÐ Â«Ð¤ÐÐÐ  ÐÐÐ­ÐÂ».ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ: Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸ ÑÐ¸Ð½ÑÐµÐ·, ÑÐ°Ð±Ð»Ð¸ÑÐ½ÑÐ¹, Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ð¹, SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ñ, ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ðµ.Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ:1) Ð¸Ð·ÑÑÐµÐ½Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð¸ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¸ÑÑÐµÐ¼Ñ ÑÐ±ÑÑÐ°;2) Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð° ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° ÐÐÐ Â«Ð¤ÐÐÐ  ÐÐÐ­ÐÂ», Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÐµÐµ ÑÐ¾Ð·ÑÐ¹ÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸;3) ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ Ð¸ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐ¸ÑÑÐµÐ¼Ñ ÑÐ±ÑÑÐ° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸.ÐÐ±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð²Â ÐÐÐ Â â Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ðµ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ Ð² ÑÐ°Ð±Ð¾ÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«Ð¤ÐÐÐ  ÐÐÐÐÂ».ÐÑÐ²Ð¾Ð´Ñ. Ð ÑÐ¾Ð´Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐ¾Ð·ÑÐ¹ÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐÐ Â«Ð¤ÐÐÐ  ÐÐÐ­ÐÂ» Ð±ÑÐ»Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð½ÑÐµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ñ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸ÐµÐ¹ ÑÐ¾Ð²Ð°ÑÐ°. ÐÑÑÐ¾Ð´Ñ Ð¸Ð· Ð²ÑÑÐ²Ð»ÐµÐ½Ð½ÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð±ÑÐ»Ð¾ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¾ ÑÐ°Ð·Ð²Ð¸Ð²Ð°ÑÑ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸ Ð½Ð° ÑÐ°ÐºÐ¸Ñ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ð°Ñ ÐºÐ°Ðº Wildberries Ð¸ Ozon, Ñ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ð°Ð¼Ð¸ Ð²ÑÑÐ¾Ð´Ð° Ð½Ð° Ð´ÑÑÐ³Ð¸Ðµ Ð¿Ð»Ð¾ÑÐ°Ð´ÐºÐ¸ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸. Ð ÑÐ¾Ð´Ðµ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð´Ð°Ð½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð·Ð° 7 Ð¼ÐµÑÑÑÐµÐ² ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¿ÑÐ¾Ð´Ð°Ð¶ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ Ð¿Ð¾Ð»ÑÑÐ¸Ð»Ð° Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð´Ð¾ÑÐ¾Ð´ Ð² ÑÐ°Ð·Ð¼ÐµÑÐµ Ð±Ð¾Ð»ÐµÐµ 250 ÑÑÑ. ÑÑÐ±., ÑÑÐ¾ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿Ð¾Ð»Ð¾Ð²Ð¸Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐ¾Ð¹ Ð¿ÑÐ¸Ð±ÑÐ»Ð¸, Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÐµÐ¹ Ð² 2021 Ð³Ð¾Ð´Ñ.
description: The title of the bachelor graduate qualification work: Development of measures for the development of the sales system of FAIR PLAY LLC.The aim of the graduate qualification work is the development and economic justification of measures for the development of the FAIR PLAY LLC sales system.The work has been carried out on the materials of FAIR PLAY LLC. Research methods used: analysis and synthesis, tabular, graphical, SWOT analysis, classification, comparison.The main results of the graduate qualification work:1) the theoretical foundations of the development of a sales system have been studied;2) the characteristics of FAIR PLAY LLC are investigated, the analysis of its economic activity is carried out;3) recommendations for the development of the company's sales system have been developed and economically justified.The areas of the graduate qualification work results application â practical application in the work of the company FAIR PLAY LLC.Conclusions of graduate qualification work.Â During the analysis of the economic activity of FAIR PLAY LLC, certain problems with the sale of goods were identified. Based on the identified problems, the company was asked to develop online sales on platforms such as Wildberries and Ozon, with prospects for entering other platforms. During the implementation of these measures for 7 months of online sales development, the company received additional income in the amount of more than 250 thousand rubles, which is half of the net profit received by the company in 2021.