title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ¸ÑÑÑÐºÐ¾Ð³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ° Ð³Ð°ÑÑÑÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð° Â«Ð¡ÑÐ°ÑÑÑÐµ ÐµÑÑÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of tourism product of gastronomic tourism (based on the example of tour agency âSchastye Yestâ)
Creators: name: ÐÑÐ°Ð´Ð¸Ð½Ð° ÐÐ¸ÑÐ°ÑÐµÑÐ¸Ð°, Ð§Ð°Ð½ÑÐ¸Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð³Ð°ÑÑÑÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÑÑÐ¸Ð·Ð¼
ÑÑÑÐ¸ÑÑÑÐºÐ¸Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑ
ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ðµ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð¾
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ¾Ð²
ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ðµ ÑÑÐ»ÑÐ³Ð¸
Ð¼Ð°ÑÑÑÑÑ Ð³Ð°ÑÑÑÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÑÐ°
gastronomic tourism
tourist product
travel agency
tour development
travel services
gastronomic tour route

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¿ÑÐ¾Ð´ÑÐºÑÐ° Ð³Ð°ÑÑÑÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð° Ð½Ð° ÐÐ°Ð¼ÑÐ°ÑÐºÐµ. ÐÐ°ÑÑÑÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÑÑÐ¸Ð·Ð¼, ÑÐ¾ÑÐµÑÐ°ÑÑÐ¸Ð¹ Ð¿ÑÑÐµÑÐµÑÑÐ²Ð¸Ñ Ñ Ð¸Ð·ÑÑÐµÐ½Ð¸ÐµÐ¼ ÐºÑÐ»Ð¸Ð½Ð°ÑÐ½ÑÑ ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¹, Ð½Ð°Ð±Ð¸ÑÐ°ÐµÑ Ð¿Ð¾Ð¿ÑÐ»ÑÑÐ½Ð¾ÑÑÑ Ð²Ð¾ Ð²ÑÐµÐ¼ Ð¼Ð¸ÑÐµ. Ð¦ÐµÐ»ÑÑ Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾Ð³Ð¾ Ð¸ Ð¿ÑÐ¸Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ°, Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð½Ð° Ð³Ð°ÑÑÑÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¼ Ð¾Ð¿ÑÑÐµ, Ð°Ð´Ð°Ð¿ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð³Ð¾ Ðº ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐ¼ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸ÑÐ¼ Ð¸ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ð¼ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸ÑÐ¼. Ð ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÑ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð³Ð°ÑÑÑÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð° Ð² ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð¹ Ð Ð¾ÑÑÐ¸Ð¸ Ñ ÑÑÐµÑÐ¾Ð¼ Ð³Ð»Ð¾Ð±Ð°Ð»ÑÐ½ÑÑ Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ð¹ Ð² ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐµ; 2. ÐÑÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ Ð¸ Ð¾ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸Ð·Ð¾Ð²Ð°ÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÑÐ°Ð¿Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð³Ð°ÑÑÑÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÑÐ°; 3. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ Ð³Ð°ÑÑÑÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÑÐ¿ÑÐ¾Ð´ÑÐºÑÐ° Ð¸ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¿Ð¾ÑÑÑÐµÑÐ° ÑÐµÐ»ÐµÐ²Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»Ñ; 4. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ Ð³Ð°ÑÑÑÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÑÐ° Ð¿Ð¾ ÐÐ°Ð¼ÑÐ°ÑÐºÐµ Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð¸ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ°; 5. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð³Ð°ÑÑÑÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÑÐ° Ð´Ð»Ñ ÑÑÑÐ¸ÑÑÐ¾Ð² Ð½Ð° ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸Ð¸ Ð¿Ð¾Ð»ÑÐ¾ÑÑÑÐ¾Ð²Ð° ÐÐ°Ð¼ÑÐ°ÑÐºÐ°. Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð° Â«Ð¡ÑÐ°ÑÑÑÐµ ÐµÑÑÑÂ». Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°Ð»Ð°ÑÑ Ð²Ð½ÑÑÑÐµÐ½Ð½ÑÑ Ð¸ Ð²Ð½ÐµÑÐ½ÑÑ ÑÑÐµÐ´Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð¼ ÑÐ°Ð±Ð¾ÑÑ ÑÑÐ°Ð»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð³Ð°ÑÑÑÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ° Ð½Ð° ÐÐ°Ð¼ÑÐ°ÑÐºÐµ, ÐºÐ¾ÑÐ¾ÑÑÐ¹ Ð¼Ð¾Ð¶ÐµÑ ÑÐµÐ°Ð»Ð¸Ð·Ð¾Ð²Ð°ÑÑ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ðµ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð¾ Â«Ð¡ÑÐ°ÑÑÑÐµ ÐÑÑÑÂ» Ð´Ð»Ñ ÑÐ°ÑÑÐ¸ÑÐµÐ½Ð¸Ñ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ ÑÐ²Ð¾Ð¸Ñ ÑÑÐ»ÑÐ³ Ð¸ Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ Ð±Ð¾Ð»ÐµÐµ ÑÐ¸ÑÐ¾ÐºÐ¾Ð¹ ÐºÐ»Ð¸ÐµÐ½ÑÑÐºÐ¾Ð¹ Ð±Ð°Ð·Ñ. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÑÐ¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐµÐ´Ð¾ÑÑÐ°Ð²Ð»ÑÑÑ ÑÐµÐ½Ð½ÑÑ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ñ Ð´Ð»Ñ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð°Ð³ÐµÐ½ÑÑÑÐ², ÑÑÑÐµÐ¼ÑÑÐ¸ÑÑÑ Ð²Ð½ÐµÐ´ÑÑÑÑ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¸ Ð¸ Ð´Ð¸Ð²ÐµÑÑÐ¸ÑÐ¸ÑÐ¸ÑÐ¾Ð²Ð°ÑÑ ÑÐ²Ð¾Ð¸ Ð¿Ð¾ÑÑÑÐµÐ»Ð¸ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð², ÑÑÐ¾ Ð² ÐºÐ¾Ð½ÐµÑÐ½Ð¾Ð¼ Ð¸ÑÐ¾Ð³Ðµ ÑÐ¿Ð¾ÑÐ¾Ð±ÑÑÐ²ÑÐµÑ ÑÐ¾ÑÑÑ Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸.
description: This work is devoted to the development of a gastronomic tourism product on the Kamchatka Peninsula. Gastronomic tourism, which combines travel with the exploration of culinary traditions, is gaining popularity worldwide. The aim of this study is to create a competitive and appealing tourism product based on gastronomic experiences, tailored to current trends and tourist preferences. During the research, the following tasks were solved: 1. Determining the specifics of the development of gastronomic tourism in modern Russia, taking into account global changes in the economy; 2. Identify and characterize the main stages of developing a gastronomic tour project; 3. Conducting an analysis of consumer preferences of gastronomic tourism products and forming a portrait of the target consumer; 4. Development of a concept for a gastronomic tour in Kamchatka and a strategy for marketing and positioning of a tourism product; 5. Development of an economic feasibility study for a gastronomic tour project for tourists on the Kamchatka Peninsula. The work was carried out on the example of tour agency "Schastye Yest". In the course of the work, the internal and external environment of the company were considered. The result of the work was the development of gastronomic tour product in Kamchatka Peninsula that can be implemented by tour agency âSchastye Yestâ to enhance their service offerings and attract a broader customer base. The results of this study provide valuable insights for tour agencies seeking to innovate and diversify their product portfolios, ultimately contributing to the growth and competitiveness of the tourism industry.