title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÑÐµÐ»Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð´Ð»Ñ Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ñ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐµÐ»ÐµÐ¹ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐ Â«Ð­Ð»ÐµÐºÑÑÐ¾Ð¢ÐµÑ ÐÐ¾Ð½ÑÐ°Ð¶Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Improvement of the companys product portfolio to ensure the implementation of strategic planning goals using (the example of JSC Elektro TechnoMontazh)
Creators: name: ÐÑÑÐ°ÑÐ¾Ð²Ð°, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2025
Subjects: ÑÐ¾Ð²Ð°ÑÐ½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
ÑÐ¾Ð²Ð°ÑÐ½ÑÐ¹ Ð¿Ð¾ÑÑÑÐµÐ»Ñ
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ¾Ð²Ð°ÑÐ½Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÑÐµÐ»Ñ
ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð·
product strategy
product portfolio
product portfolio strategy
strategic analysis

description: Ð¦ÐµÐ»ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¾ÑÐ½Ð¾Ð² Ð´Ð»Ñ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ±Ð°Ð»Ð°Ð½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÑÐµÐ»Ñ, ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÑÐµÐ»Ñ. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð¾ÑÑ Ð½Ð° Ð±Ð°Ð·Ðµ ÐÐ Â«Ð¢Ð Ð­Ð»ÐµÐºÑÑÐ¾Ð¢ÐµÑÐÐ¾Ð½ÑÐ°Ð¶Â». ÐÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ±Ð°Ð»Ð°Ð½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð³Ð¾ ÑÐ¾Ð²Ð°ÑÐ½Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÑÐµÐ»Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ ÑÑÑÑÐºÑÑÑÑ. ÐÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, PEST- Ð°Ð½Ð°Ð»Ð¸Ð·, Ð°Ð½Ð°Ð»Ð¸Ð· 5 ÑÐ¸Ð» ÐÐ¾ÑÑÐµÑÐ°, Ð±ÐµÐ½ÑÐ¼Ð°ÑÐºÐ¸Ð½Ð³, ÑÐºÑÐ¿ÐµÑÑÐ½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ, Ð¼Ð°ÑÐµÐ¼Ð°ÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¼ÐµÑÐ¾Ð´Ñ. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. Ð£ÑÐ¾ÑÐ½Ð¸Ð»Ð¸ Ð¿Ð¾Ð½ÑÑÐ¸Ðµ "ÑÐ¾Ð²Ð°ÑÐ½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ", Ð¾Ð¿ÑÐµÐ´ÐµÐ»Ð¸Ð»Ð¸ ÐµÑ Ð¼ÐµÑÑÐ¾ Ð² Ð¸ÐµÑÐ°ÑÑÐ¸Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¹ Ð¸ ÑÑÑÐ°Ð½Ð¾Ð²Ð¸Ð»Ð¸ Ð²Ð·Ð°Ð¸Ð¼Ð¾ÑÐ²ÑÐ·Ñ ÑÐ¾Ð²Ð°ÑÐ½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¸ ÑÐ±Ð°Ð»Ð°Ð½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð³Ð¾ ÑÐ¾Ð²Ð°ÑÐ½Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÑÐµÐ»Ñ. 2. ÐÐ·ÑÑÐ¸Ð² ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð», Ð²ÑÑÐ²Ð¸Ð»Ð¸ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸, Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð»Ð¸ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ¾Ð²Ð°ÑÐ½Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÑÐµÐ»Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»ÑÑÐºÐ¸Ñ ÑÑÑÑÐºÑÑÑ. 3. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð»Ð¸ Ð¼ÐµÑÐ¾Ð´Ð¸ÐºÑ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ±Ð°Ð»Ð°Ð½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð³Ð¾ ÑÐ¾Ð²Ð°ÑÐ½Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÑÐµÐ»Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ ÑÑÑÑÐºÑÑÑÑ. 4. ÐÑÐ¾ÑÐµÑÑÐ¸ÑÐ¾Ð²Ð°Ð»Ð¸ Ð¼ÐµÑÐ¾Ð´Ð¸ÐºÑ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ±Ð°Ð»Ð°Ð½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð³Ð¾ ÑÐ¾Ð²Ð°ÑÐ½Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÑÐµÐ»Ñ Ð½Ð° Ð¿ÑÐ°ÐºÑÐ¸ÐºÐµ, ÑÑÑÐ°Ð½Ð¾Ð²Ð¸Ð»Ð¸ Ð°Ð´ÐµÐºÐ²Ð°ÑÐ½Ð¾ÑÑÑ Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð¼ÐµÑÐ¾Ð´Ð¸ÐºÐ¸ Ð¸ ÐµÑ Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ Ð½Ð° ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ ÑÑÑÑÐºÑÑÑÑ. 5. ÐÑÑÐ²Ð¸Ð»Ð¸ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ Ð¿ÑÐ¾Ð´ÑÐºÑÑ Ð² ÑÐ¾Ð²Ð°ÑÐ½Ð¾Ð¼ Ð¿Ð¾ÑÑÑÐµÐ»Ðµ, Ð¿Ð¾Ð²ÑÑÐ°ÑÑÐ¸Ðµ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¸Ð¹ ÑÐµÐ·ÑÐ»ÑÑÐ°Ñ. 6. ÐÐ½ÐµÐ´ÑÐ¸Ð»Ð¸ Ð°Ð»ÑÑÐµÑÐ½Ð°ÑÐ¸Ð²Ð½ÑÐµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð´Ð»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ Ð¸ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ Ð¿Ð»Ð°Ð½Ð° ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ 5 Ð»ÐµÑ. ÐÐ°ÑÑÐ½Ð¾Ð¹ Ð½Ð¾Ð²Ð¸Ð·Ð½Ð¾Ð¹ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð² ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð¾Ð² Ðº ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÑÐµÐ»Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ, Ð°Ð´Ð°Ð¿ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÑ Ðº ÑÑÐ»Ð¾Ð²Ð¸ÑÐ¼ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð³Ð¾ ÑÑÐ½ÐºÐ° Ð¸ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÑÐ¼ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÐÐ Â«Ð­Ð»ÐµÐºÑÑÐ¾Ð¢ÐµÑÐÐ¾Ð½ÑÐ°Ð¶Â».
description: The aim of the study is to examine the theoretical basis for the formation of a balanced product portfolio strategy, improvement of the product portfolio. The study was carried out on the basis of JSC ELEKTROTECHNOMONTAZH. Research subject: strategy of a balanced commodity portfolio of an entrepreneurial structure. Research methods: SWOT-analysis, PEST-analysis, Porters 5 forces analysis, benchmarking, expert methods, mathematical methods. The main results of the study: 1. We clarified the concept of âproduct strategyâ, determined its place in the hierarchy of strategies and established the relationship between product strategy and balanced product portfolio. 2. Having studied the theoretical material, revealed the features, investigated the problems of forming the strategy of commodity portfolio of entrepreneurial structures. 3. Developed a methodology for forming a balanced commodity portfolio strategy of the entrepreneurial structure. 4. Tested the methodology of forming a balanced product portfolio strategy in practice, established the adequacy of this methodology and its impact on the results of the entrepreneurial structure. 5. Identified innovative products in the product portfolio that increase the commercial result. 6. Implemented alternative strategies to achieve the fulfillment of the 5-year development plan. The scientific novelty of the study is in the development of approaches to improving the product portfolio of the enterprise, adapted to the conditions of the Russian market and the peculiarities of the functioning of ElectroTechMontazh JSC. â