title: ÐÐ·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ðµ Ð¿ÑÐ¾ÑÐ¸Ð»ÑÐ½ÑÑ ÑÐµÐ³Ð¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÑ Ð³Ð¾ÑÑÐ´Ð°ÑÑÑÐ²ÐµÐ½Ð½ÑÑ ÑÑÑÑÐºÑÑÑ, Ð¾ÑÐ²ÐµÑÐ°ÑÑÐ¸Ñ Ð·Ð° ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ ÑÑÑÐ¸Ð·Ð¼Ð° Ð¸ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð¸ÑÐµÐ»ÐµÐ¹ ÑÐ°ÑÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»ÑÑÑÐ²Ð° Ð¿Ð¾ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð´Ð»Ñ Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ³Ð¾ Ð¸ Ð²ÑÐµÐ·Ð´Ð½Ð¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð° (Ð·Ð°ÐºÐ°Ð·Ð½Ð°Ñ ÑÐµÐ¼Ð° ÐÐÐÐ¨, Ð² ÑÐ°Ð¼ÐºÐ°Ñ Ð·Ð°Ð´Ð°Ð½Ð¸Ñ Ð¸ÑÐ¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÑ Ð¾ÑÐ³Ð°Ð½Ð¾Ð² Ð³Ð¾ÑÑÐ´Ð°ÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð²Ð»Ð°ÑÑÐ¸ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð° Ð² 2022-2023 ÑÑ. Ð³Ð¾Ð´Ñ, ÑÐµÐ¼Ð° â101)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Interaction of specialized regional state structures responsible for the development of tourism and representatives of private entrepreneurship on the creation of a loyalty program for domestic and inbound tourism (a custom theme of the CSHE, as part of the task of the executive bodies of state power of St. Petersburg in 2022-2023 academic year, topic no. 101)
Creators: name: ÐÐµÑÑÐ¾Ð²Ð°, ÐÐ¸ÐºÑÐ¾ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÑÑÐ¸Ð·Ð¼
ÐºÐ°ÑÑÐ° Ð³Ð¾ÑÑÑ
Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð² ÑÑÑÐ¸Ð·Ð¼Ðµ
Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÑ ÑÑÑÐ¸ÑÑÐ°
Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ð¹ ÑÑÑÐ¸Ð·Ð¼
tourism
guest card
loyalty program in tourism
tourist loyalty
domestic tourism

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÑ Ð´Ð»Ñ Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ³Ð¾ Ð¸ Ð²ÑÐµÐ·Ð´Ð½Ð¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð° Â«ÐÐ°ÑÑÐ° Ð³Ð¾ÑÑÑ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°Â». ÐÑÐ¸ Ð½Ð°Ð¿Ð¸ÑÐ°Ð½Ð¸Ð¸ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: - Ð¸Ð·ÑÑÐ¸ÑÑ Ð½Ð¾ÑÐ¼Ð°ÑÐ¸Ð²Ð½Ð¾-Ð·Ð°ÐºÐ¾Ð½Ð¾Ð´Ð°ÑÐµÐ»ÑÐ½ÑÑ Ð±Ð°Ð·Ñ Ð² ÑÑÐµÑÐµ ÑÑÑÐ¸Ð·Ð¼Ð°; - ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÑÑÐ°Ð¿Ñ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ Â«ÐÐ°ÑÑÐ° Ð³Ð¾ÑÑÑÂ»; - Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÐµ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¸ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Â«ÐÐ°ÑÑÑ Ð³Ð¾ÑÑÑÂ»; - Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½ÐºÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð³Ð¾ÑÑÐµÐ¹ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð° Ñ ÑÐµÐ»ÑÑ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ñ Ð¸Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ Ð´Ð»Ñ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð½Ð¾Ð²Ð¾Ð¹ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸; - ÑÐ¾ÑÑÐ°Ð²Ð¸ÑÑ Ð¿ÐµÑÐµÑÐµÐ½Ñ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½ÑÑ Ð¿Ð°ÑÑÐ½ÐµÑÐ¾Ð² Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ Â«ÐÐ°ÑÑÑ Ð³Ð¾ÑÑÑ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°Â» ÑÐ¾Ð³Ð»Ð°ÑÐ½Ð¾ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½Ð¾Ð¼Ñ Ð°Ð½ÐºÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ. ÐÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ ÑÐµÐ¼Ñ Ð¾Ð±ÑÑÐ»Ð¾Ð²Ð»ÐµÐ½Ð° Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð¼ÐµÑÐ°Ð½Ð¸Ð·Ð¼Ð° Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ ÑÑÑÐ¸ÑÑÐ¾Ð² Ð² ÑÐ²ÑÐ·Ð¸ Ñ ÑÐµÐ·ÐºÐ¸Ð¼ ÑÐ¼ÐµÐ½ÑÑÐµÐ½Ð¸ÐµÐ¼ ÑÑÑÐ¸ÑÑÑÐºÐ¾Ð³Ð¾ Ð¿Ð¾ÑÐ¾ÐºÐ° Ð² Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ðµ Ð² Ð¿ÐµÑÐ¸Ð¾Ð´ Ð¿Ð°Ð½Ð´ÐµÐ¼Ð¸Ð¸ COVID-19. ÐÑÐ¸ Ð¿Ð¾Ð´Ð³Ð¾ÑÐ¾Ð²ÐºÐµ ÑÐ°Ð±Ð¾ÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸: Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼Ð°ÑÑÐ¸Ð²Ð¾Ð² Ð´Ð°Ð½Ð½ÑÑ Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Excel; Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÑÑÐ¾Ð²Ð¾Ð¹ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Word; Ð²Ð¸Ð·ÑÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð´Ð°Ð½Ð½ÑÑ Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ PowerPoint Ð¸ Miro. ÐÑÑÐ¾ÑÐ½Ð¸ÐºÐ°Ð¼Ð¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð²ÑÑÑÑÐ¿Ð°Ð»Ð¸ Ð´Ð°Ð½Ð½ÑÐµ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð¹ Ð½Ð°ÑÑÐ½Ð¾-Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ, Ð´Ð°Ð½Ð½ÑÐµ Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð°Ð³ÐµÐ½ÑÑÑÐ². ÐÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð° Ð¼Ð¾Ð´ÑÐ»ÑÐ½Ð°Ñ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð° Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ Â«ÐÐ°ÑÑÐ° Ð³Ð¾ÑÑÑ CÐ°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°Â», Ð²ÐºÐ»ÑÑÐ°ÑÑÐ°Ñ Ð¿ÐµÑÐµÑÐµÐ½Ñ ÑÐ°ÑÐ¸ÑÐ¾Ð² Ð¸ Ð¼Ð¾Ð´ÑÐ»ÐµÐ¹.
description: The purpose of the work is to develop a loyalty program for domestic and inbound tourism "Guest Card of St. Petersburg". When writing the graduate qualification work, the following tasks were solved: - to study the regulatory and legislative framework in the field of tourism; - develop the stages of creating a loyalty program "Guest Card"; - analyze foreign analogues of the "Guest Cards" program; - conduct a survey of guests of St. Petersburg in order to identify their preferences for the formation of a new loyalty program; - to make a list of potential partners of the loyalty program "Guest Cards of St. Petersburg" according to the questionnaire. The relevance of the topic is due to the need to develop an effective mechanism for attracting tourists due to a sharp decrease in the tourist flow in St. Petersburg during the COVID-19 pandemic. The following information technologies were used in the preparation of the work: processing of data arrays using Excel; processing of text information using Word; visualization of data representation using PowerPoint and Miro. The sources of information were data from domestic and foreign research literature, data from analytical agencies. A modular loyalty program "Guest Card of St. Petersburg" is proposed, including a list of tariffs and modules.