title: ÐÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð²ÑÑÑÐ°Ð²Ð¾Ðº Ð² ÑÑÐµÑÐµ B2B
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Organization and holding of exhibitions in the field of B2B
Creators: name: ÐÐ°ÑÐ¸Ð¾Ð½Ð¾Ð², ÐÐ»ÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: B2B Ð²ÑÑÑÐ°Ð²ÐºÐ°
Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÐºÐ°
BTL Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ðµ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ
Ð»Ð¸ÑÐ½ÑÐµ Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸
B2B exhibition
logistics
BTL events
marketing tools
personal sales

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ðµ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ B2B Ð²ÑÑÑÐ°Ð²Ð¾Ðº, ÐºÐ°Ðº Ñ ÑÐ¾ÑÐºÐ¸ Ð·ÑÐµÐ½Ð¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¾ÑÐ¾Ð², ÑÐ°Ðº Ð¸ Ñ ÑÐ¾ÑÐºÐ¸ Ð·ÑÐµÐ½Ð¸Ñ ÑÑÐ°ÑÑÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð³ÑÑÐ¿Ð¿Ñ ÑÑÐ°Ð½ÑÐ¿Ð¾ÑÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Â«Ð ÑÑÐ¼Ð°ÑÐ¸Ð½Â». Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ ÐÐÐ Â«Ð ÑÑÐ¼Ð°ÑÐ¸Ð½ ÐÐ»Ð¾Ð±Ð°Ð»Â». ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ: Ð°Ð½Ð°Ð»Ð¸Ð· Ð½Ð°ÑÑÐ½Ð¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð¾Ð¿ÑÐ¾ÑÐ°. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ:Â  â Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ B2B Ð²ÑÑÑÐ°Ð²Ð¾Ðº ÐºÐ°Ðº ÑÐ²Ð»ÐµÐ½Ð¸Ñ;Â  â Ð°Ð½Ð°Ð»Ð¸Ð· Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ ÑÑÐ¿ÐµÑÐ½ÑÑ Ð²ÑÑÑÐ°Ð²Ð¾Ðº Ð² ÑÑÐµÑÐµ Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÐºÐ¸, ÐºÐ°Ðº Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÑ, ÑÐ°Ðº Ð¸ Ð¸Ð½Ð¾ÑÑÑÐ°Ð½Ð½ÑÑ;Â  â Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ Ð¸ ÑÐ°ÐºÑÐ¾ÑÐ½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¸Ð¼ÐµÑÑÐ¸ÑÑÑ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð½Ð° B2B Ð²ÑÑÑÐ°Ð²ÐºÐ°Ñ;Â  â Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ ÑÐ¾ÑÐ¸Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÑÐµÐ´Ð¸ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ¾Ð² Ð³ÑÑÐ¿Ð¿Ñ ÑÑÐ°Ð½ÑÐ¿Ð¾ÑÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Â«Ð ÑÑÐ¼Ð°ÑÐ¸Ð½Â»;Â  â ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° ÑÐµÑÐµÐ½Ð¸Ð¹ Ð¸Ð¼ÐµÑÑÐ¸ÑÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼ Ð² Ð´Ð°Ð½Ð½Ð¾Ð¼ ÑÐµÐ³Ð¼ÐµÐ½ÑÐµ. ÐÐ±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÐÐÐ  ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð³Ð¾ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ° Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð² ÑÐ°Ð¼ÐºÐ°Ñ ÑÑÐ°ÑÑÐ¸Ñ Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° B2B Ð²ÑÑÑÐ°Ð²Ð¾Ðº. ÐÑÐ¸ ÑÐ°Ð±Ð¾ÑÐµ Ð½Ð°Ð´ ÐÐÐ  Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ ÑÐ¸ÑÑÐ¾Ð²ÑÐµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ ÑÐµÑÐ¸ ÐÐ½ÑÐµÑÐ½ÐµÑ Ð¸ Ð±Ð°Ð·Ñ Ð´Ð°Ð½Ð½ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÑÐ²Ð¾Ð´Ñ. ÐÐ°Ð´Ð°ÑÐ¸ ÐÐÐ  ÑÐµÑÐµÐ½Ñ, ÑÐµÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° Ð¾Ð±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð².
description: The aim of the graduate qualification work the aim is to create a set of recommendations for improving the organization and holding of B2B exhibitions, both from the point of view of the organizers and from the point of view of the companys participation, using the example of the Rusmarin group of transport companies. The work has been carried out on the materials Rusmarin Global LLC. Research methods used: scientific literature, conducting a survey. The main results of the graduate qualification work: â studying B2B exhibitions as a phenomenon; â analysis of the most successful exhibitions in the field of logistics, both foreign and foreign; â conducting a comparative and factor analysis of available marketing tools at B2B exhibitions; â conducting a sociological study among employees of the Rusmarin group of transport companies; â formation of a set of solutions to existing problems in this segment. The areas of the graduate qualification work results application: Development of a marketing tool to increase efficiency in the framework of participation and analysis of B2B exhibitions. Information technologies of the Internet and the companys databases were used while working on the graduate qualification work. Conclusions. Tasks have been solved, aim has been achieved, the areas of the results application have been determined.