title: ÐÑÐµÐ½ÐºÐ° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸ Ð¿ÑÑÐ¸ ÐµÐµ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð±Ð°Ð½ÐºÐ° Â«ÐÐ¢ÐÂ» (ÐÐÐ))
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Assessment of the competitiveness of the organization and ways to improve it (on the example of Â«VTBÂ» Bank (PJSC))
Creators: name: ÐÑÑ, ÐÐ°ÑÐ¸Ð»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÑÐ½Ð¾Ðº Ð±Ð°Ð½ÐºÐ¾Ð²ÑÐºÐ¸Ñ ÑÑÐ»ÑÐ³
Ð±Ð°Ð½ÐºÐ¾Ð²ÑÐºÐ°Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ñ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
Ð¼ÐµÑÐ¾Ð´Ð¸ÐºÐ¸ Ð¾ÑÐµÐ½ÐºÐ¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸
ÑÐ°ÐºÑÐ¾ÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸
banking services market
banking competition
competitiveness
methods of assessing competitiveness
competitiveness factors

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð³Ð¾ ÑÑÐ½ÐºÐ° Ð±Ð°Ð½ÐºÐ¾Ð²ÑÐºÐ¸Ñ ÑÑÐ»ÑÐ³ Ð¸ Ð¼ÐµÐ¶Ð±Ð°Ð½ÐºÐ¾Ð²ÑÐºÐ¾Ð¹ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ð¸, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð¾ÑÐµÐ½ÐºÐ¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¸Ñ Ð±Ð°Ð½ÐºÐ¾Ð² Ð Ð¾ÑÑÐ¸Ð¸. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð±ÑÐ´ÐµÑ Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸ÑÑÑÑ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐ°Ð½ÐºÐ° ÐÐ¢Ð (ÐÐÐ). ÐÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÐµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð¾ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ðµ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ° Ð±Ð°Ð½ÐºÐ¾Ð²ÑÐºÐ¸Ñ ÑÑÐ»ÑÐ³ Ð² Ð Ð¤, Ð´Ð°Ð½Ñ Ð¿Ð¾Ð½ÑÑÐ¸Ñ Ð±Ð°Ð½ÐºÐ¾Ð²ÑÐºÐ¾Ð¹ ÑÑÐ»ÑÐ³Ð¸, ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ð¸ Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸. 2. ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ ÑÐ°ÐºÑÐ¾ÑÑ, Ð²Ð»Ð¸ÑÑÑÐ¸Ðµ Ð½Ð° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¸Ñ Ð±Ð°Ð½ÐºÐ¾Ð², Ð¸Ð·ÑÑÐµÐ½Ñ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ð¸ÐºÐ¸ Ð¾ÑÐµÐ½ÐºÐ¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð±Ð°Ð½ÐºÐ¾Ð². 3. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾-ÑÐ¾Ð·ÑÐ¹ÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐ°Ð½ÐºÐ° ÐÐ¢Ð (ÐÐÐ), Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð² Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐ°Ð½ÐºÐ° ÐÐ¢Ð (ÐÐÐ) Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÐµÐ³Ð¾ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸. 4. Ð¡ÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÐÐ°Ð½ÐºÐ° ÐÐ¢Ð (ÐÐÐ), Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ÑÐ»Ðµ Ð¸Ñ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð² Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ Ð±Ð°Ð½ÐºÐ°. ÐÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ â ÑÐ¸ÑÑÐµÐ¼Ð° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ñ Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸Ð¹ Ð¼ÐµÐ¶Ð´Ñ ÑÑÐ°ÑÑÐ½Ð¸ÐºÐ°Ð¼Ð¸ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð³Ð¾ ÑÑÐ½ÐºÐ° Ð±Ð°Ð½ÐºÐ¾Ð²ÑÐºÐ¸Ñ ÑÑÐ»ÑÐ³ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ Ð¼ÐµÐ¶Ð±Ð°Ð½ÐºÐ¾Ð²ÑÐºÐ¾Ð¹ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ð¸. ÐÐ±ÑÐµÐºÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ â ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ðµ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¸Ðµ Ð±Ð°Ð½ÐºÐ¸, Ð¾ÑÑÑÐµÑÑÐ²Ð»ÑÑÑÐ¸Ðµ ÑÐ²Ð¾Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ Ð½Ð° ÑÑÐ½ÐºÐµ Ð±Ð°Ð½ÐºÐ¾Ð²ÑÐºÐ¸Ñ ÑÑÐ»ÑÐ³ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ Ð¼ÐµÐ¶Ð±Ð°Ð½ÐºÐ¾Ð²ÑÐºÐ¾Ð¹ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ð¸ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐ°Ð½ÐºÐ° ÐÐ¢Ð (ÐÐÐ). Ð ÑÐ¾Ð´Ðµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ ÑÐ°ÐºÐ¸Ðµ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½ÑÐµ Ð¿ÑÐ¾Ð´ÑÐºÑÑ, ÐºÐ°Ðº MS Office (Excel Ð¸ Word). ÐÐ½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ Ð±Ð°Ð·Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð° ÑÐ¾Ð´ÐµÑÐ¶Ð°Ð½Ð¸ÐµÐ¼ Ð·Ð°ÐºÐ¾Ð½Ð¾Ð´Ð°ÑÐµÐ»ÑÐ½ÑÑ Ð¸ Ð½Ð¾ÑÐ¼Ð°ÑÐ¸Ð²Ð½ÑÑ Ð°ÐºÑÐ¾Ð² Ð Ð¤ Ð¸ ÐÐ°Ð½ÐºÐ° Ð Ð¾ÑÑÐ¸Ð¸; Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÑ ÑÑÐ°Ð½Ð´Ð°ÑÑÐ¾Ð² ÑÑÐµÑÐ° Ð¸ Ð¾ÑÑÐµÑÐ½Ð¾ÑÑÐ¸; Ð½Ð°ÑÑÐ½Ð¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ Ð¿Ð¾ Ð²ÑÐ±ÑÐ°Ð½Ð½Ð¾Ð¹ ÑÐµÐ¼Ðµ ÐÐÐ ; Ð½Ð°ÑÑÐ½ÑÑ ÑÑÐ°ÑÐµÐ¹, ÑÐµÐ·Ð¸ÑÐ¾Ð² Ð´Ð¾ÐºÐ»Ð°Ð´Ð¾Ð² Ð¿Ð¾ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð°Ð¼ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð±Ð°Ð½ÐºÐ¾Ð²ÑÐºÐ¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ Ð¸ Ð±Ð°Ð½ÐºÐ¾Ð²ÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸; Ð¿ÐµÑÐ²Ð¸ÑÐ½ÑÑ Ð´Ð¾ÐºÑÐ¼ÐµÐ½ÑÐ°ÑÐ¸Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¸Ñ Ð±Ð°Ð½ÐºÐ¾Ð²; ÑÐµÑÑÑÑÐ¾Ð² ÐÐ½ÑÐµÑÐ½ÐµÑ Ð¸ Ñ. Ð¿.
description: The purpose of the work is to analyze the Russian market of banking services and interbank competition, as well as to assess the competitiveness of commercial banks in Russia. The study will be conducted on the example of VTB Bank (PJSC). The following tasks were solved: 1. The state of the modern banking services market in the Russian Federation is analyzed, the concepts of banking services, competition and competitiveness are given. 2. The factors influencing the competitiveness of commercial banks are determined, modern methods of assessing the competitiveness of banks are studied. 3. An analysis of the financial and economic activities of VTB Bank (PJSC) was carried out, the main problems in the activities of VTB Bank (PJSC) were identified and its competitiveness was assessed. 4. Recommendations are formulated to improve the competitiveness of VTB Bank (PJSC), an analysis of the effectiveness of the proposed measures after their implementation in the banks activities is carried out. The subject of the study is the system of economic relations between the participants of the Russian banking services market in the conditions of interbank competition. The object of the study is Russian commercial banks operating in the banking services market in conditions of interbank competition on the example of VTB Bank (PJSC). In the course of the final qualification work, software products such as MS Office (Excel and Word) were used. The information base of the study is represented by the content of legislative and regulatory acts of the Russian Federation and the Bank of Russia; national accounting and reporting standards; scientific literature on the selected topic of the WRC; scientific articles, abstracts of reports on the development of the banking system and banking activities; primary documentation of commercial banks; Internet resources, etc.