title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ CRM-ÑÐ¸ÑÑÐµÐ¼ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð±Ð¸Ð·Ð½ÐµÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
Creators: name: ÐÐ¾Ð²Ð¸ÐºÐ¾Ð², ÐÐ»ÐµÐºÑÐµÐ¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÐÑÑÐ¸ÑÐ»Ð¸ÑÐµÐ»ÑÐ½ÑÐµ Ð¼Ð°ÑÐ¸Ð½Ñ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½ÑÐµ
CRM-ÑÐ¸ÑÑÐµÐ¼Ð°
Ð±Ð¸Ð·Ð½ÐµÑ-Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÐºÐ°
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð°Ñ CRM
ÐºÐ»Ð°ÑÑÐ¸ÑÐµÑÐºÐ°Ñ CRM
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑ
Ð²Ð¾ÑÐ¾Ð½ÐºÐ° Ð¿ÑÐ¾Ð´Ð°Ð¶
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
Ð¼ÐµÑÑÐµÐ½Ð´Ð¶ÐµÑÑ
Ð¸Ð½ÑÐµÐ³ÑÐ°ÑÐ¸Ñ
Ð²Ð¸ÑÑÑÐ°Ð»ÑÐ½Ð°Ñ Ð°ÑÑ

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ Ð¿ÑÐ¸ ÑÑÐ»Ð¾Ð²Ð¸Ð¸ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐµÐ¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð·Ð°Ð½Ð¸Ð¼Ð°ÑÑÐµÐ¹ÑÑ Ð´Ð¸ÑÑÑÐ¸Ð±ÑÑÑÐ¾ÑÑÑÐ²Ð¾Ð¼ Ð¿ÑÐ¾ÑÐµÑÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð¹ ÐºÐ¾ÑÐ¼ÐµÑÐ¸ÐºÐ¸. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð¸ÑÑÐ¾ÑÐ¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ CRM-ÑÐ¸ÑÑÐµÐ¼ Ð¸ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ Ð¾ÑÐ´ÐµÐ»ÑÐ½ÑÑ ÑÐµÑÐµÐ½Ð¸Ð¹ Ð½Ð° ÑÑÐ½ÐºÐµ CRM. 2. ÐÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÐµÐ¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Albatros. 3. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð½ÑÑ Ð¼ÐµÑÑ Ð² Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐ°Ð±Ð¾ÑÐµÐ³Ð¾ Ð¿ÑÐ¾ÑÐµÑÑÐ° Ð¾ÑÐ´ÐµÐ»Ð° Ð¿ÑÐ¾Ð´Ð°Ð¶ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Albatros. 4. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ Ð¸ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÑÐ·ÐºÐ¸Ñ Ð¼ÐµÑÑ, Ð¸ Ð¸Ñ ÑÐ¾ÑÐ¼Ð°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸. Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Get8, Ð³Ð´Ðµ ÑÐ¾Ð±Ð¸ÑÐ°Ð»Ð°ÑÑ Ð·Ð½Ð°ÑÐ¸ÑÐµÐ»ÑÐ½Ð°Ñ ÑÐ°ÑÑÑ ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°: ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¸ÑÐ½ÑÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ð¹ CRM-ÑÐ¸ÑÑÐµÐ¼, Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ñ Ð¾ ÑÐ°Ð±Ð¾ÑÐµ ÑÑÐ¾ÑÐ¾Ð½Ð½Ð¸Ñ ÑÐµÑÐ²Ð¸ÑÐ¾Ð², Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÑ Ð´Ð»Ñ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ. ÐÑÐ»Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ñ ÑÐ°Ð±Ð¾ÑÑ Ð¿Ð¾ Ð½Ð°ÑÑÑÐ¾Ð¹ÐºÐµ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÑ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð½Ð° ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ð°Ñ, Ð½Ð°ÑÑÑÐ¾Ð¹ÐºÐ° Ð²Ð¸ÑÑÑÐ°Ð»ÑÐ½Ð¾Ð¹ ÐÐ¢Ð¡, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð¿ÑÐµÐ´Ð¾ÑÑÐ°Ð²Ð»ÑÑÑ Ð¿Ð¾Ð»Ð½ÑÐµ Ð´Ð°Ð½Ð½ÑÐµ Ð¿Ð¾ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐ¼ Ð¸ÑÑÐ¾ÑÐ½Ð¸ÐºÐ°Ð¼. ÐÐ½Ð°Ð»Ð¸Ð· Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸Ð»ÑÑ Ð¼ÐµÑÐ¾Ð´Ð¾Ð¼ Ð°ÐºÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ ÑÐ±Ð¾ÑÐ° Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Ð¼ÐµÑÐ¾Ð´Ð° Ð¸Ð½ÑÐµÑÐ²ÑÑ Ð¸ Ð·Ð°Ð¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ Ð¾Ð¿ÑÐ¾ÑÐ½Ð¾Ð³Ð¾ Ð»Ð¸ÑÑÐ° Ð² ÑÐ¾Ð´Ðµ Ð¸Ð½ÑÐµÑÐ²ÑÑ. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ» Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð²ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Albatros, Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð² Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÑÑÑÐºÑÑÑÐµ Ð¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ°Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Albatros Ð±ÑÐ»Ð¸ Ð¿ÑÐ¸Ð½ÑÑÑ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð¿Ð¾ Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸ÑÐ¼ Ð² Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÑÑÑÐºÑÑÑÐµ Ð¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ°Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð±ÑÐ»Ð°Ð²Ð½ÐµÐ´ÑÐµÐ½Ð° CRM-ÑÐ¸ÑÑÐµÐ¼Ð° amoCRMÐ¸ ÑÐ°ÑÑÐ¸ÑÐµÐ½Ð° ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾ÑÑÑ ÑÐ¸ÑÑÐµÐ¼Ñ Ð·Ð° ÑÑÐµÑ Ð¸Ð½ÑÐµÐ³ÑÐ°ÑÐ¸Ð¸ ÑÐ¾ ÑÑÐ¾ÑÐ¾Ð½Ð½Ð¸Ð¼Ð¸ ÑÐµÑÐ²Ð¸ÑÐ°Ð¼Ð¸.
description: The given work is devoted to the research, development and implementation of a CRM system subject to the digital transformation of a company engaged in the distribution of professional cosmetics. The research set the following goals: 1. Studying the history of development of CRM systems and the features of individual solutions in the CRM market. 2. Identify Albatros needs. 3. The study of problem areas in the organization of the workflow of the sales department of Albatros. 4. Development of recommendations for correcting bottlenecks, and their formalization.The work was carried out at Get8, where a significant part of the actual material was collected: the results of similar implementations of CRM systems, information about the work of third-party services needed to implement a CRM system. It was carried out to set up campaigns across multiple platforms, setting up cloud PBX, which provide comprehensive data on the advertising sources. The analysis was carried out by actively collecting information using the interview method and filling out a questionnaire during the interview. The result was made analysis of business processes of the company Albatros, proposed changes in the organizational structure and the company's business processes. On the basis of research in the company Albatros were adopted proposals for changes in the organizational structure and the company's business processes was implemented amoCRM CRM system and expanded system functionality through integration with third-party services.