title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð°Ð½ÑÐ¸ÐºÑÐ¸Ð·Ð¸ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸ÐµÐ¼ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of an anti-crisis management program for the hotel business
Creators: name: ÐÑÐ°Ð´ÑÑÐº, ÐÐ°ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð°Ð½ÑÐ¸ÐºÑÐ¸Ð·Ð¸ÑÐ½Ð°Ñ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð°
ÐºÐ¾ÑÐ¾Ð½Ð°Ð²Ð¸ÑÑÑ
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ°
Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ°
anti-crisis program
coronavirus
development
hotel industry

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description: The goal of the thesis is to develop an anti-crisis management program for the Prestige Center Hotel, which is aimed at generating additional profit in the context of the coronavirus pandemic. The thesis is included an analysis of the main technological processes of the Prestige Center enterprise, an analysis of the external microenvironment and macroenvironment, an analysis of the state of the enterprise during the coronavirus pandemic and compliance with safety measures, and an assessment of the results of the Prestige Center enterprise during the COVID-19 pandemic. The graduate qualification work presents two scenarios for the development of the coronavirus situation in the world: optimistic and pessimistic. With an optimistic development path, the limitations of the pandemic are over, the economic situation in the world is improving, and the financial and economic condition of the enterprise is returning to normal. For this reason, it is recommended to actively resume the previous activities, introduce a new additional service of the coworking zone and remind guests about their services by promoting them on the social network Instagram. With a pessimistic path of development, the epidemiological situation in the world continues or worsens, so it is necessary to introduce something new into the function of the guest house in order to find additional profit. In this case, it is recommended to convert the unprofitable conference hall service into a coworking area, offer a new package of services "Quarantine with Prestige Center", for customers who need to find comfortable conditions in quarantine, it is also recommended to talk about these offers and other services in the social network Instagram. The thesis was presented the detailed calculations of the two proposed development paths, which indicate the cost of implementation, current costs and estimated profit. Based on this, a payback period calculation was made, which showed that the two options have a payback period of about a year, which is a very realistic and positive indicator.