title: ÐÐ¸Ð·Ð°Ð¹Ð½-Ð¿ÑÐ¾ÐµÐºÑ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ ÑÐµÑÑÐ¸Ð²Ð°Ð»Ñ Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¾Ð¹ Ð½Ð¾ÑÐ¸ÑÐµÐ»ÐµÐ¹
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Design project of the corporate identity of the festival with the design of media
Creators: name: ÐÐ¾Ð·ÑÑÐµÐ²Ð°, ÐÐ¸ÐºÑÐ¾ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
Ð»Ð¾Ð³Ð¾ÑÐ¸Ð¿
Ð´Ð¸Ð·Ð°Ð¹Ð½-ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ
Ð¼ÑÐ·ÑÐºÐ°
Ð¿Ð¾ÑÐ·Ð¸Ñ
ÑÑÐ²ÐµÐ½Ð¸ÑÐ½Ð°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾-Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ Ð½Ð¾ÑÐ¸ÑÐµÐ»Ð¸
Ð²ÐµÐ±-Ð´Ð¸Ð·Ð°Ð¹Ð½
corporate design
logotype
design concept
music
poetry
souvenir products
advertising and information media
web design

description: ÐÐ±ÑÐµÐºÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ â ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ ÑÐµÑÑÐ¸Ð²Ð°Ð»Ñ Ð¼ÑÐ·ÑÐºÐ¸ Ð¸ Ð¿Ð¾ÑÐ·Ð¸Ð¸ Â«Ð ÐÑÐ±Ð¾ÑÐ³Â». ÐÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ â Ð¿ÑÐ¾ÐµÐºÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ ÑÐµÑÑÐ¸Ð²Ð°Ð»Ñ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð½Ð¾ÑÐ¸ÑÐµÐ»ÐµÐ¹. Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ â ÑÐ¾Ð·Ð´Ð°ÑÑ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½Ð¾Ðµ Ð¸ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ðµ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ðµ Ð¾ÑÐ¾ÑÐ¼Ð»ÐµÐ½Ð¸Ðµ Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½Ð¾-Ð¿Ð¾ÑÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÐµÑÑÐ¸Ð²Ð°Ð»Ñ. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÐ·ÑÑÐµÐ½Ñ Ð¸ÑÑÐ¾Ð´Ð½ÑÐµ Ð´Ð°Ð½Ð½ÑÐµ Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½ ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ð¹ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ. 2. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð¿Ð¾Ð¸ÑÐº Ð¸ Ð¾Ð±Ð·Ð¾Ñ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¾Ð². 3. ÐÐ°Ð¹Ð´ÐµÐ½Ð¾ Ð½Ð¾Ð²Ð¾Ðµ Ð½Ð°Ð¸Ð¼ÐµÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¸ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ðµ ÑÐµÑÐµÐ½Ð¸Ðµ Ð»Ð¾Ð³Ð¾ÑÐ¸Ð¿Ð°. 4. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð´Ð¸Ð·Ð°Ð¹Ð½-Ð¿ÑÐ¾ÐµÐºÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ. 5. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð´Ð¸Ð·Ð°Ð¹Ð½-Ð¿ÑÐ¾ÐµÐºÑ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÐµÑÐµÐ½Ð¸Ñ Ð½Ð¾ÑÐ¸ÑÐµÐ»ÐµÐ¹ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ. Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¸Ð´ÐµÐ¸ Ð¸ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÐµÑÑÐ¸Ð²Ð°Ð»Ñ, ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐºÐ¸ ÑÑÑÐµÑÑÐ²ÑÑÑÐµÐ³Ð¾ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¾ÑÐ¾ÑÐ¼Ð»ÐµÐ½Ð¸Ñ: Ð¿ÐµÑÐµÐ³ÑÑÐ¶ÐµÐ½Ð½ÑÐ¹ Ð»Ð¾Ð³Ð¾ÑÐ¸Ð¿, Ð¼Ð°Ð»Ð¾Ðµ ÐºÐ¾Ð»Ð¸ÑÐµÑÑÐ²Ð¾ Ð½Ð¾ÑÐ¸ÑÐµÐ»ÐµÐ¹, Ð¿ÐµÑÐµÐ³ÑÑÐ¶ÐµÐ½Ð½Ð¾ÑÑÑ ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ñ Ð½Ð¾ÑÐ¸ÑÐµÐ»ÐµÐ¹. Ð Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ Ð±ÑÐ»Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½ÑÑÐ° Ð¿Ð¾Ð¿ÑÑÐºÐ° ÑÑÑÑÐ°Ð½Ð¸ÑÑ Ð´Ð°Ð½Ð½ÑÐµ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐºÐ¸. ÐÑÐ»Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð¾ Ð½Ð¾Ð²Ð¾Ðµ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ðµ Ð¾ÑÐ¾ÑÐ¼Ð»ÐµÐ½Ð¸Ðµ ÑÐµÑÑÐ¸Ð²Ð°Ð»Ñ, Ð²ÐºÐ»ÑÑÐ°ÑÑÐµÐµ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐ»ÐµÐ¼ÐµÐ½ÑÑ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð¸ Ð´Ð¸Ð·Ð°Ð¹Ð½ Ð½Ð¾ÑÐ¸ÑÐµÐ»ÐµÐ¹: ÑÑÐ²ÐµÐ½Ð¸ÑÐ½Ð¾Ð¹ Ð¸ Ð¿Ð¾Ð»Ð¸Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸, ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾-Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð½Ð¾ÑÐ¸ÑÐµÐ»ÐµÐ¹ Ð¸ Ð²ÐµÐ±-ÑÐ°Ð¹ÑÐ°. ÐÐ»Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ: Adobe Photoshop CC 2019, Adobe Illustrator CC 2020, Figma.
description: Researchâs object â corporate identity of the music and poetry festival Â«V VyborgÂ». Researchâs subject â design of the main elements of the corporate identity of the festival and the design of media. Thesis goal â to create a comprehensive and modern graphic design for a music and poetry festival. The research set the following goals: 1. Studied the initial data and analyzed the existing corporate identity. 2. A search and review of analogs was carried out. 3. Found a new name and a graphic concept for the logo. 4. The design project of the main elements of the corporate identity has been developed. 5. A design project for the graphic design of corporate identity media has been developed. In the course of the work, the main ideas and features of the festival, the target audience, and the shortcomings of the existing graphic design were identified: an overloaded logo, a small number of media, overload of existing media. In the practical part, an attempt was made to eliminate these shortcomings. A new graphic design for the festival was developed, including the main elements of the corporate identity and design of media: souvenir and printing products, advertising media and a website. For the development of the design, the following programs were used: Adobe Photoshop CC 2019, Adobe Illustrator CC 2020, Figma.