title: ÐÐ½Ð°Ð»Ð¸Ð· Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ Ð¸ Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð° ÐºÑÐ°ÑÐ½ÑÑ Ð²Ð¸Ð½ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¸ Ð¸Ð¼Ð¿Ð¾ÑÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Analysis of consumer preferences and assessment of the quality of red wines of domestic and imported production
Creators: name: Ð¥Ð°Ð·Ð¾Ð², ÐÐ»ÐµÐºÑÐ°Ð½Ð´Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð²Ð¸Ð½Ð¾
ÐºÐ°Ð±ÐµÑÐ½Ðµ ÑÐ¾Ð²Ð¸Ð½ÑÐ¾Ð½
ÑÑÐ½Ð¾Ðº
Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½Ñ
Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ðµ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ñ
ÐºÐ°ÑÐµÑÑÐ²Ð¾
wine
cabernet sauvignon
market assortment
consumer preferences
quality

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description: This work is devoted to identifying consumer preferences of wine products and evaluating the quality of red wines from different producers. Tasks that were solved in the course of the study: 1. Consider the commodity characteristics of wines and the requirements for their quality; 2. Conduct a marketing analysis to determine consumer preferences when choosing red wines; 3. Analyze the actual range of wines in the retail trade enterprise "FanagoriaÂ»; 4. Carry out the analysis of labeling and examination of the quality of wines by organoleptic and physico-chemical indicators. The research was carried out on the basis of the laboratory for the examination of consumer goods of the Higher School of Economics. The paper uses standard and generally accepted methods of research in commodity science: organoleptic, physico-chemical and expert methods. The labeling of the studied wines met the requirements of the regulatory and technical documentation. According to the results of the organoleptic evaluation, it was found that the maximum number of points was received by the wine of the Kuban trademark. The Taman Peninsula". The wine was distinguished by a rich dark red color with a purple tint and a harmonious taste. All the studied samples of wines according to physical and chemical parameters met the requirements of the standard, with the exception of samples of the trademarks "Usadba Perovskikh" and "Jean Dellac", which have a slight deviation in the content of ethyl alcohol. Based on market research data, we found that the most important factors when buying wines are recommendations and price.