title: ÐÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ ÑÑÐ±ÐºÑÐ»ÑÑÑÑÐ½ÑÑ Ð¸Ð½ÑÑÐ¸ÑÑÑÐ¸Ð¹ Ð² ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑÐµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Communication of subcultural institutions in the university
Creators: name: ÐÐ»Ð°ÑÐ¾Ð²Ð°, Ð®Ð»Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÑÐ±ÐºÑÐ»ÑÑÑÑÐ½ÑÐµ Ð¸Ð½ÑÑÐ¸ÑÑÑÐ¸Ð¸
Ð¼ÑÐ·ÐµÐ¹
ÐºÐ¾Ð½ÑÐµÑÑÐ½ÑÐ¹ Ð·Ð°Ð»
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ñ
ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑÑÐºÐ°Ñ ÑÑÐµÐ´Ð°
ÑÐµÐ½Ð½Ð¾ÑÑÐ¸
Ð¾ÑÐ²ÐµÐ´Ð¾Ð¼Ð»ÐµÐ½Ð½Ð¾ÑÑÑ
Ð³Ð¸Ð±ÑÐ¸Ð´Ð½ÑÐ¹ Ð¼Ð¸Ñ
subcultural institutions
museum
concert hall
communication
university environment
values
awareness
hybrid world

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ ÑÑÐ±ÐºÑÐ»ÑÑÑÑÐ½ÑÑ Ð¸Ð½ÑÑÐ¸ÑÑÑÐ¸Ð¹ Ð² ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑÑÐºÐ¾Ð¹ ÑÑÐµÐ´Ðµ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐµÐ»Ð¾Ð³Ð¾ Ð·Ð°Ð»Ð° Ð¸ ÐÑÐ·ÐµÑ Ð¸ÑÑÐ¾ÑÐ¸Ð¸ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¾Ð³Ð¾ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑÐ° ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾ Ñ ÑÐµÐ»ÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð½Ð¾Ðµ Ð¿Ð¾Ð»Ðµ Ð¸ Ð¿ÑÑÐ¸ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð´Ð»Ñ Ð´Ð°Ð½Ð½ÑÑ ÐºÑÐ»ÑÑÑÑÐ½ÑÑ ÑÐµÐ½ÑÑÐ¾Ð². ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÑÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ Ð¿Ð¾Ð½ÑÑÐ¸Ñ Â«ÑÑÐ±ÐºÑÐ»ÑÑÑÑÐ½Ð°Ñ Ð¸Ð½ÑÑÐ¸ÑÑÑÐ¸ÑÂ»; Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ¸ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð² ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑÐµ; Ð¾ÑÑÑÐµÑÑÐ²Ð¸ÑÑ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¼ÐµÐ´Ð¸Ð°ÑÐ¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¾Ð±ÑÐµÑÑÐ²Ð° Ð² ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð²Ð½Ð¾Ð¼ Ð¿Ð¾Ð»Ðµ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑÐ°; Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÑÐ±ÐºÑÐ»ÑÑÑÑÐ½ÑÐµ Ð¸Ð½ÑÑÐ¸ÑÑÑÐ¸Ð¸ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐµÐ»Ð¾Ð³Ð¾ Ð·Ð°Ð»Ð° Ð¸ ÐÑÐ·ÐµÑ Ð¸ÑÑÐ¾ÑÐ¸Ð¸ Ð¡ÐÐ±ÐÐ£; Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¾Ð¿ÑÐ¾Ñ Ð¸ ÑÐ¾ÐºÑÑ-Ð³ÑÑÐ¿Ð¿Ñ ÑÐµÐ»ÐµÐ²ÑÑ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¹ ÐÐ¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑÐ°; Ð²ÑÑÐ²Ð¸ÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð°ÑÐ¸ÐºÑ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÑÐ±ÐºÑÐ»ÑÑÑÑÐ½ÑÑ Ð¸Ð½ÑÑÐ¸ÑÑÑÐ¸Ð¹ Ð¡ÐÐ±ÐÐ£ Ð¸ Ð¿ÑÐµÐ´Ð¾ÑÑÐ°Ð²Ð¸ÑÑ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ ÑÐµÐ½Ð½Ð¾ÑÑÐ½ÑÐµ Ð¾ÑÐ¸ÐµÐ½ÑÐ¸ÑÑ Ð¿Ð¾ÑÐµÑÐ¸ÑÐµÐ»ÐµÐ¹ ÐÐµÐ»Ð¾Ð³Ð¾ Ð·Ð°Ð»Ð° Ð¸ Ð¼Ð½ÐµÐ½Ð¸Ðµ ÑÑÐ°ÑÑÐ½Ð¸ÐºÐ¾Ð² ÑÐ¾ÐºÑÑ-Ð³ÑÑÐ¿Ð¿Ñ Ð½Ð° Ð¿ÑÐµÐ´Ð¼ÐµÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð¼ÑÐ·ÐµÑ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸.
description: This work is devoted to the study of communication of subcultural institutions in the university environment on the example of the White Hall and the Museum of History of Peter the Great St. Petersburg Polytechnic University in order to determine the problem field and ways of further development for these cultural centers. The tasks that were solved in the course of the research: to formulate a definition of the concept of Â«subcultural institutionÂ»; to analyze the characteristics of communications at the university; to carry out a comprehensive analysis of the development of mediatized society in the communicative field of the university; to analyze subcultural institutions on the example of the White Hall and the Museum of History of St. Petersburg Polytechnic University; to conduct an online survey and focus group of target audiences of the Polytechnic University; to identify the problems of functioning of subcultural institutions of St. Petersburg Polytechnic University and to provide recommendations for further development of these cultural centers. As a result, the value orientations of the White Hall visitors and the opinion of the focus group participants on the effectiveness of the functioning of the corporate museum of an educational organization were revealed.