title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð° ÑÐµÐ³Ð¸Ð¾Ð½Ð° Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÑÐ»Ð¾Ð²ÑÐºÐ¾Ð¹ Ð¾Ð±Ð»Ð°ÑÑÐ¸
title: Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÑÐºÐ°Ñ ÑÐ°Ð±Ð¾ÑÐ°
titleType: Subtitle
Creators: name: ÐÐ¾ÑÑÐºÐ¸Ð½Ð°, ÐÐ¸ÐºÑÐ¾ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2016
Subjects: Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
ÑÐµÐ³Ð¸Ð¾Ð½
Ð¸Ð¼Ð¸Ð´Ð¶
ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
branding
strategy
region
image
development
advance

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ° ÑÐ²Ð»ÑÑÑÑÑ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ð¼Ð¸Ð´Ð¶Ð° ÑÐµÐ³Ð¸Ð¾Ð½Ð°. ÐÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ - Ð¸Ð¼Ð¸Ð´Ð¶ÑÐ¾ÑÐ¼Ð¸ÑÑÑÑÐ¸Ðµ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ¸ ÑÐµÐ³Ð¸Ð¾Ð½Ð°, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÑÐ±ÑÐµÐºÑÑ Ð¸ Ð¾Ð±ÑÐµÐºÑÑ ÑÐµÐ³Ð¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¸Ð¼Ð¸Ð´Ð¶Ð¼ÐµÐ¹ÐºÐ¸Ð½Ð³Ð°. ÐÐ¸Ð¿Ð»Ð¾Ð¼Ð½ÑÐ¹ Ð¿ÑÐ¾ÐµÐºÑ ÑÐ¾ÑÑÐ¾Ð¸Ñ Ð¸Ð· Ð²Ð²ÐµÐ´ÐµÐ½Ð¸Ñ, ÑÑÐµÑ Ð³Ð»Ð°Ð², Ð¸ Ð·Ð°ÐºÐ»ÑÑÐµÐ½Ð¸Ñ. ÐÐ¾ Ð²Ð²ÐµÐ´ÐµÐ½Ð¸Ð¸ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²ÑÐ²Ð°ÐµÑÑÑ Ð°ÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ Ð²ÑÐ±ÑÐ°Ð½Ð½Ð¾Ð¹ ÑÐµÐ¼Ñ, ÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÑÑÑÑÑ ÑÐµÐ»Ñ Ð¸ Ð·Ð°Ð´Ð°ÑÐ¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, ÑÐºÐ°Ð·ÑÐ²Ð°ÐµÑÑÑ Ð¾Ð±ÑÐµÐºÑ Ð¸ Ð¿ÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ. ÐÐµÑÐ²Ð°Ñ Ð³Ð»Ð°Ð²Ð° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð²Ð¾Ð¿ÑÐ¾ÑÐ¾Ð² ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð°, Ð² Ð½ÐµÐ¹ ÑÐ°ÑÐºÑÑÐ²Ð°ÑÑÑÑ Ð¿Ð¾Ð½ÑÑÐ¸Ðµ, ÑÑÑÐ½Ð¾ÑÑÑ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð° ÑÐµÐ³Ð¸Ð¾Ð½Ð¾Ð², ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÑÑÑÑ ÑÐ°ÐºÑÐ¾ÑÑ, Ð²Ð»Ð¸ÑÑÑÐ¸Ðµ Ð½Ð° Ð²ÑÐ±Ð¾Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð°. ÐÐ¾ Ð²ÑÐ¾ÑÐ¾Ð¹ Ð³Ð»Ð°Ð²Ðµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ ÐºÐ»Ð¸Ð¼Ð°ÑÐ° Ð¸ Ð¿ÑÐ¸Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸Ð¸. ÐÑÐ¸Ð²Ð¾Ð´Ð¸ÑÑÑ ÐºÐ¾Ð½ÑÐµÐ¿ÑÑÐ°Ð»ÑÐ½ÑÐ¹ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ½ÑÐ¹ ÑÐ¾ÑÑÐ°Ð² ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° ÐÑÐ»Ð¾Ð²ÑÐºÐ¾Ð¹ Ð¾Ð±Ð»Ð°ÑÑÐ¸. Ð ÑÑÐµÑÑÐµÐ¹ Ð³Ð»Ð°Ð²Ðµ Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸ÑÑÑ Ð¾ÑÐµÐ½ÐºÐ° ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð¾Ð±Ð»Ð°ÑÑÐ¸, Ð²ÑÐ´ÐµÐ»ÑÑÑÑÑ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ð½ÑÐµ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¸ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑÑÑ Ð¿ÑÐ¾ÑÐµÑÑ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð° Ð¸ ÐµÐ³Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ. ÐÐ°ÐºÐ»ÑÑÐµÐ½Ð¸Ðµ ÑÐ¾Ð´ÐµÑÐ¶Ð¸Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð²ÑÐ²Ð¾Ð´Ñ Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ, Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÐµ Ð½Ð° Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð·Ð°Ð¿Ð°ÑÐ°Ð¼Ð¸.
description: Object of research of the degree project are theoretical bases of formation of image of the region. Object of research - image characteristics of the region, and also subjects and objects of regional image making. The degree project consists of introduction, three heads, and the conclusion.Relevance of the chosen subject is proved in introduction, the purpose and research problems are formulated, the object and an object of research is specified. Chapter 1 is devoted to research of theoretical questions of territorial branding, in it the concept, essence of branding of regions reveal, the factors influencing the branding strategy choice are considered. In chapter 2 the analysis of investment climate and appeal of the territory is carried out. The conceptual element structure of a territorial brand of the Oryol region is given.In a chapter 3 the area economic and social situation assessment is carried out, the perspective directions of development are allocated and process of formation of a brand and its advance is considered. The conclusion contains the main conclusions and offers directed to increase of effective management of stocks.