title: ÐÐ»Ð¸ÑÐ½Ð¸Ðµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð½Ð° ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Marketing impact on company development
Creators: name: ÐÐ¾ÑÐ°Ð½, ÐÐ¸Ð¾Ð»ÐµÑÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°
ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ Ð¾ÑÐµÐ½ÐºÐ¸
marketing
marketing impact
company development
marketing activities
evaluation indicators

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description: The title of the bachelor graduate qualification work: Â«Influence of marketing activity on company developmentÂ». The aim of the graduate qualification work is to analyze the impact of marketing activities on the development of the company. Tasks of the graduate qualification work: â presentation of the theoretical foundations of marketing activities; â presentation of methods of marketing activity evaluation; â analysis of the marketing activity of the company; â development of recommendations for improving marketing activities in Â«EmpathyÂ» and evaluation of their effectiveness. The graduate qualification work was carried out on the basis of Â«EmpathyÂ». Methods: general scientific research methods were applied: technical â economic analysis of the company, comparative analysis, analysis of marketing activities with the help of sales funnel, data collection and processing, method of project efficiency evaluation. The main results of the graduate qualification work: â marketing activity of the company was analyzed; â technical and economic indicators were calculated; â recommendations were developed to improve marketing activities at Â«EmpathyÂ»; â the efficiency of the developed recommendations was assessed. The practical significance of work is determined by revealing the impact of marketing activities on the development of the company and the application of the results of work in the company