title: ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ° ÑÑÐ±Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð¸ Ð¼Ð¾ÑÐµÐ¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð²
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Study of the international market of fish products and seafood
Creators: name: ÐÐ¾ÑÐ°ÑÐ¾Ð²Ð°, ÐÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: pÑÐ±Ð½Ð°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
Ð¼Ð¾ÑÐµÐ¿ÑÐ¾Ð´ÑÐºÑÑ
ÑÐºÑÐ¿Ð¾ÑÑ
Ð¸Ð¼Ð¿Ð¾ÑÑ
Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
ÑÐ±ÑÑÐ¾Ð²Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ ÑÑÐ±Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð¸ Ð¼Ð¾ÑÐµÐ¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð².
fish products
seafood
export
import
international market
marketing
sales of fish products and seafood.

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description: Theme of final qualification work: "Study of the international market of fish products and seafood."
This work is devoted to the study of the international market of fish products and seafood and the development of measures to improve the efficiency of marketing activities of the investigated products. Tasks that were solved during the study:
1. The study of the international market of fish products and seafood.
2. Identification of development trends in the Russian market of fish products and seafood.
3. A study of sales activities on the example of a trading company LLC "Northern Capital".
4. Development of recommendations to improve the sales efficiency of the investigated products, as well as the calculation of the effectiveness of the implementation of the proposed measures.
The first chapter analyzed the international market for fish products and seafood, as a result of which it was revealed that a significant share of the Russian fish market belongs to foreign suppliers.
The work was carried out using the example of Severnaya Stolitsa LLC, where a significant part of the actual material was collected: marketing analysis results, sales performance indicators, and others. Based on the results of a study of the marketing activities of LLC Northern Capital, the following conclusions were drawn: the trading company focuses more on its regular customers, without attracting new ones. That is why there is a small number of online retail purchases, and wholesale buyers, as a rule, make purchases 1-2 times a year.
In the third chapter, calculations were made that clearly demonstrate the economic efficiency of the implementation of the proposed measures to improve sales activities. The plan for the implementation of recommendations on sales activities is framed in a tabular form and is based on an analysis of the trading activities of LLC Northern Capital. The calculations were carried out using the formulas of economic efficiency, profitability, the planned indicator of revenue from sales after the implementation of measures and payback.