title: ÐÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÐºÐ°Ð½Ð°Ð»Ð° ÑÐ°Ð·Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ ÐºÐ¾Ð½ÑÐµÐ½ÑÐ° Ð½Ð° ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ðµ twitch.tv/egorfromgor
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Promotion of the entertainment content channel on the digital communication platform twitch.tv/egorfromgor
Creators: name: ÐÐ¾Ð±Ð¸ÑÑÐºÐ¸Ð¹, ÐÐ³Ð¾Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐ¸ÑÑÐ¾Ð²Ð°Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ð°
Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ð° twitch
ÐºÐ°Ð½Ð°Ð»Ð° egorfromgor
swot-Ð°Ð½Ð°Ð»Ð¸Ð·
pest-Ð°Ð½Ð°Ð»Ð¸Ð·
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ
Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½ÑÐ¹ Ð·ÑÐ¸ÑÐµÐ»Ñ
ÐºÐ¾Ð½ÑÐµÐ½Ñ
ÑÐ°Ð·Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÑÐ½ÑÐ¹ ÐºÐ¾Ð½ÑÐµÐ½Ñ
Ð¿Ð¾Ð·Ð½Ð°Ð²Ð°ÑÐµÐ»ÑÐ½ÑÐ¹ ÐºÐ¾Ð½ÑÐµÐ½Ñ
ÑÑÑÐ¸Ð¼
ÑÑÑÐ¸Ð¼Ð¸Ð½Ð³
ÑÑÑÐ¸Ð¼ÐµÑ
digital communication platform
twitch platform
egorfromgor channel
swot analysis
pest analysis
competitive analysis
financial analysis
target audience
potential viewer
content
entertainment content
cognitive content
stream
streaming
streamer

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ð¿Ð¾Ð´ÑÐ¾Ð±Ð½Ð¾ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ. ÐÑÐ»Ð¸ Ð¸Ð·ÑÑÐµÐ½Ñ ÑÐµÑÐ¼Ð¸Ð½Ñ Â«Ð Ð°Ð·Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÑÐ½ÑÐ¹ ÐºÐ¾Ð½ÑÐµÐ½ÑÂ», Â«PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸ÐµÂ», Â«PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸ÐµÂ». ÐÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð° ÑÑÐ°ÑÐ¸ÑÑÐ¸ÐºÐ° ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ ÑÐ¸ÑÑÐ¾Ð²ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼ Ð¸ ÑÐ°ÐºÐ¶Ðµ Ð±ÑÐ» Ð¸Ð·ÑÑÐµÐ½ ÑÐµÑÐ¼Ð¸Ð½ Â«Ð¦ÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸ÑÂ». ÐÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð° ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ Twitch Ð¸ Ð±ÑÐ»Ð¸ ÑÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ñ SWOT Ð¸ PEST-Ð°Ð½Ð°Ð»Ð¸Ð·Ñ Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ. Ð¢Ð°ÐºÐ¶Ðµ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð° ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° ÐºÐ°Ð½Ð°Ð»Ð° EgorFromGor Ð½Ð° Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ðµ Twitch. Ð¢Ð°ÐºÐ¶Ðµ Ð±ÑÐ»Ð¸ ÑÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÐ°ÐºÐ¸Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ñ ÐºÐ°Ðº SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸, Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÑ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹, Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿Ð¾Ð´Ð¿Ð¸ÑÑÐ¸ÐºÐ¾Ð² Ð¸ Ð±ÑÐ» ÑÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½ Ð¿Ð¾ÑÑÑÐµÑ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð·ÑÐ¸ÑÐµÐ»Ñ ÐºÐ°Ð½Ð°Ð»Ð° EgorFromGor. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¸Ð·ÑÑÐµÐ½Ð½ÑÑ Ð´Ð°Ð½Ð½ÑÑ Ð±ÑÐ»Ð¸ Ð¿Ð¾Ð´Ð³Ð¾ÑÐ¾Ð²Ð»ÐµÐ½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð² Ð²Ð¸Ð´Ðµ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ°Ð½Ð°Ð»Ð° EgorFromGor Ñ Ð¿Ð¾Ð´ÑÑÐµÑÐ¾Ð¼ ÑÐ¾ÑÑÐ° Ð¿Ð¾Ð´Ð¿Ð¸ÑÑÐ¸ÐºÐ¾Ð² Ð¸ Ñ Ð¿Ð¾Ð´ÑÑÐµÑÐ¾Ð¼ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ°. Ð Ð¿Ð¾ÑÐ»ÐµÐ´Ð½ÐµÐ¼ Ð¿Ð°ÑÐ°Ð³ÑÐ°ÑÐµ Ð±ÑÐ»Ð¸ Ð´Ð°Ð½Ñ Ð¾Ð±ÑÐ¸Ðµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ°Ð½Ð°Ð»Ð° Ð½Ð° Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ðµ Twitch.
description: In this final qualifying work, the theoretical foundations of a digital communication platform are considered in detail. The terms "Entertainment content", "PR promotion", "PR support" were studied. The statistics of the target audience of various digital communication platforms are presented and the term "Target audience" was also studied. The characteristics of the Twitch digital communication platform are presented and SWOT and PEST analyses of this platform were formed. The characteristic of the EgorFromGor channel on the Twitch platform is also presented. Also, such analyses as SWOT analysis, competitive analysis, target audience analysis, financial performance analysis, subscriber analysis were formed and a portrait of a potential viewer of the EgorFromGor channel was formed. Based on the studied data, recommendations were prepared in the form of a project to promote the EgorFromGor channel with the calculation of subscriber growth and with the calculation of the effectiveness of this project. In the last paragraph, general recommendations were given for promoting the channel on the Twitch platform.