title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð´Ð¸ÐºÐ¸ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ³Ð¾ ÑÑÐ°ÑÑÐ°Ð¿Ð° Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÑÐ¸ ÐÐ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of a methodology for improving the competitiveness of a company based on the introduction of an internal startup on the example of the VK social network
Creators: name: ÐÐ²Ð°Ð½Ð¾Ð², ÐÐ°Ð½Ð¸Ð»
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»ÑÑÑÐ²Ð¾
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
Ð¸Ñ-ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ
Ð±Ð¸Ð·Ð½ÐµÑ-Ð°ÐºÑÐµÐ»ÐµÑÐ°ÑÐ¾Ñ
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¸Ð½ÐºÑÐ±Ð°ÑÐ¾Ñ
internal entrepreneurship
competitiveness
it company
business accelerator
business incubator

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description: This work is devoted to the development of a methodology for implementing an internal startup at an IT enterprise, which allows reducing possible risks and increasing the competitiveness of the business and includes the solution of the following tasks: 1. Review of literature and open sources to identify benchmarks (best practices) in the field of internal startups in IT and other sectors of the economy. 2. Comparative analysis of modern approaches to the implementation and use of the concept of an internal startup. 3. Formation of its own methodology for the implementation of an internal startup to maximize competitive advantages and profits in an IT company. 4. Approbation of the methodology on the example of the VK social network. The work was carried out on the basis of the VK social network, where a significant part of the factual material was collected. A project was planned to introduce a system of internal entrepreneurship in the Company in order to increase its competitiveness. The proposed method of increasing competitiveness through the introduction of an internal launch system in VKontakte is a promising approach that can help the company maintain its competitive position in the social media market. The methodology provides a comprehensive framework for analyzing the competitive environment, identifying key competitive factors and developing strategies to eliminate them. The study provides valuable information about the potential impact of the internal launch system on the competitiveness of VKontakte and offers practical recommendations for the implementation of a similar methodology in other companies.