title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of measures for increasing the competitiveness of the enterprise
Creators: name: Ð¢ÑÑÐ½Ð¸Ð½Ð°, ÐÐ°ÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
ÑÑÐµÑÐ° Ð³Ð¾ÑÑÐµÐ¿ÑÐ¸Ð¸Ð¼ÑÑÐ²Ð°
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ðµ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ²Ð¾
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ñ
Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ
Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð²
Ð¼ÐµÑÐ¾Ð´Ñ Ð¾ÑÐµÐ½ÐºÐ¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸
enterprise competitiveness
hospitality
competitive advantage
competition
hotel business
competitor analysis
competitiveness assessment methods

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description: The object of the research is IP Mikheeva Galina Mikhailovna (Guest house "Vernissage").
The subject of the research is: the competitiveness of enterprises in the hospitality industry.
The purpose of the final qualifying work is: finding ways and proposing measures to improve the competitiveness of the Guest House "Vernissage".
As part of this work, an analysis was conducted of the hotel industry in the city of Saint. Petersburg, an assessment of the company's position in the industry and its competitiveness, as well as a study of its main competitors. 
To assess the competitiveness of the analyzed enterprise, the following methods were used: SWOT analysis, construction of a competi-tiveness polygon and rating, as well as vertical and horizontal analysis.
During the evaluation of this organization, factors that hinder the successful functioning of the company were revealed: weak marketing ac-tivity, the lack of non-standard and interesting additional services, outdated number of rooms.
A set of measures was developed, allowing to increase the competitiveness of the Guest House "Vernissage".
The cost estimate for the implementation of the proposed measures to improve the competitive position of the organization was calculated and compiled.
A forecast was made of the company's revenue and profit, as well as an assessment of the economic efficiency of these measures, the effect of the realization of the calculated payback period.
An analysis of the competitiveness of the organization after the implementation of the proposed measures was carried out.
The implementation of measures to improve competitiveness leads to an increase in the company's net profit, increasing awareness and loyalty of the company's target audience.