title: ÐÑÐµÐ°ÑÐ¸Ð²Ð½ÑÐ¹ ÐºÐ¾Ð½ÑÐµÐ½Ñ Ð² ÑÐµÐºÐ»Ð°Ð¼Ðµ Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½Ð¾Ð³Ð¾ Ð³ÐµÐ¹Ð¼Ð¸Ð½Ð³Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Creative content in mobile gaming advertising
Creators: name: ÐÐµÐ·ÐµÐ½ÑÐµÐ²Ð°, ÐÐ°ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐµÐºÐ»Ð°Ð¼Ð°
ÐºÑÐµÐ°ÑÐ¸Ð²Ð½ÑÐ¹ ÐºÐ¾Ð½ÑÐµÐ½Ñ
Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½ÑÐ¹ Ð³ÐµÐ¹Ð¼Ð¸Ð½Ð³
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¼ÐµÐ´Ð¸Ð¹Ð½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
advertising
creative content
mobile gaming
promotion
digital marketing
media advertising

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description: This work is devoted to the analysis and study of creative content in advertising of mobile games, as well as the development of recommendations for creative content for advertising of mobile gaming. The tasks that were solved during the study: to consider the features of promoting mobile games in the digital environment, to characterize the tools, platforms and communication channels in the mobile gaming market, to identify the target audience of mobile gaming, to analyze AZUR GAMES LLC in the market of hyper-casual and mid-core mobile games with from a communication point of view, to analyze the creative content created and distributed in the promotion of the mobile game Â«Stack BallÂ», as well as to identify problems and formulate recommendations for the implementation of creative content in the promotion of mobile games. The work was carried out on the basis of theoretical and practical knowledge, namely: research works of Russian and foreign authors, as well as on the basis of work experience in the company in question. As a result of the study, problems were identified when using creative content in advertisements for the mobile game of the company in question, recommendations were developed that include the creation and implementation of new tools, as well as processes by which mobile game development companies can maintain and increase purchases.