title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ "Central China Real Estate Limited")
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a competitive strategy for an enterprise (on the example of "Central China Real Estate Limited")
Creators: name: ÐÑ ÐÑÐ½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸
Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÑ
competitive strategy
strategy development
real estate

description: Ð Ð¼Ð°ÐºÑÐ¾ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ¸ÑÑÐ°ÑÐ¸Ð¸ Ð±ÑÑÑÑÐ¾Ð³Ð¾ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÐ¾ÑÑÐ° Ð² ÐÐ¸ÑÐ°Ðµ, Central China Real Estate Limited Ð²Ð¾ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð°ÑÑ Ð±Ð»Ð°Ð³Ð¾Ð¿ÑÐ¸ÑÑÐ½ÑÐ¼Ð¸ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÑÐ¼Ð¸ ÑÑÐ½ÐºÐ° Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÐ¸ Ð¸ Ð´Ð¾Ð±Ð¸Ð»Ð°ÑÑ Ð·Ð´Ð¾ÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¸ Ð±ÑÑÑÑÐ¾Ð³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ. ÐÐ´Ð½Ð°ÐºÐ¾ Ñ ÑÑÑÐ´ÑÐµÐ½Ð¸ÐµÐ¼ ÐºÐ¾Ð½ÑÑÐ½ÐºÑÑÑÑ ÑÑÐ½ÐºÐ° Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÐ¸, Ð·Ð°Ð½Ð¸Ð¼Ð°ÑÑÐ¸ÑÑÑ Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÑÑ, ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ñ Ð² ÑÑÐµÑÐµ Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÐ¸ ÑÑÐ¸Ð»Ð¸Ð»Ð°ÑÑ. Ð Ð°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÐ¸ Ð² ÐÐ¸ÑÐ°Ðµ ÑÐµÐ¹ÑÐ°Ñ Ð¿ÐµÑÐµÐ¶Ð¸Ð²Ð°ÐµÑ Ð²Ð°Ð¶Ð½ÑÐ¹ Ð¿Ð¾Ð²Ð¾ÑÐ¾ÑÐ½ÑÐ¹ Ð¼Ð¾Ð¼ÐµÐ½Ñ. ÐÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ñ Ð·Ð° Ð²ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ðµ Ð¿Ð¾Ð±ÑÐ¶Ð´Ð°ÐµÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ÑÑÐ¾ÑÐ½Ð½Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÑ Ð¸ ÐºÐ¾ÑÑÐµÐºÑÐ¸ÑÐ¾Ð²Ð°ÑÑ ÑÐ²Ð¾Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸. ÐÐ¾ÑÑÐ¾Ð¼Ñ Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ ÑÐ²Ð»ÑÐµÑÑÑ Ð±Ð¾Ð»ÐµÐµ Ð²Ð°Ð¶Ð½ÑÐ¼ Ð¸ Ð°ÐºÑÑÐ°Ð»ÑÐ½ÑÐ¼, ÑÐµÐ¼ ÐºÐ¾Ð³Ð´Ð°-Ð»Ð¸Ð±Ð¾ Ð² Ð¿ÑÐ¾ÑÐ»Ð¾Ð¼. ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÑÑÑÑ Ð¾ÑÐ½Ð¾Ð²Ñ Ð¸ Ð¼ÐµÑÐ¾Ð´ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸. Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²ÑÑÑÐµÐ¹ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÐ»Ð¸ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ Ð¸Ð·ÑÑÐ¸ÑÑ Ð¼ÐµÑÐ¾Ð´Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ Ðº ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸, Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð·ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾-ÑÐ¾Ð·ÑÐ¹ÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Central China Real Estate Limited, ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸. ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐºÐ¸ Ð¸ Ð´Ð¾ÑÑÐ¾Ð¸Ð½ÑÑÐ²Ð° Ð´ÐµÐ¹ÑÑÐ²ÑÑÑÐµÐ¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸, Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð¼ÐµÑÐ¾Ð´Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð¿Ð¾Ð´ÑÐ¾Ð´ Ðº ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Central China Real Estate Limited. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð²ÑÑÐ²Ð»ÐµÐ½Ð½ÑÑ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐºÐ¾Ð² Ð¸ Ð´Ð¾ÑÑÐ¾Ð¸Ð½ÑÑÐ² Ð´ÐµÐ¹ÑÑÐ²ÑÑÑÐµÐ¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸, Ð±ÑÐ»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²ÑÑÑÐ°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ.
description: In the macroeconomic environment of rapid economic growth in China, Central China Real Estate Limited has taken advantage of the favorable opportunities in the real estate market and achieved healthy and rapid development. However, with the deteriorating real estate market, real estate competition intensified. The development of the real estate industry in China is now undergoing an important turning point. Competition for survival encourages businesses to continually research and adjust their competitive strategies. Therefore, studying the competitive strategy of enterprises is more important and relevant than ever before. The subject of the research is the foundations and method of competitive strategy. The purpose of the final qualifying work is to develop an appropriate competitive strategy. Based on this goal, it is necessary to study the methodological foundations for the development of a competitive strategy, an analysis of the financial and economic activities of the Central China Real Estate Limited enterprise, competitiveness is carried out. The advantages and disadvantages of the current strategy have been identified, and a methodological approach to the development of a competitive strategy for Central China Real Estate Limited has been proposed. Based on the identified shortcomings and advantages of the current strategy, a corresponding strategy was developed.