title: Ð¡ÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð°Ñ Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð° Ð²Ð¾Ð´Ð¾Ðº Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ñ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð² ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Comparative assessment of the quality of vodkas and development of proposals for improving their assortment in a commercial enterprise
Creators: name: ÐÐ°ÑÐ²Ð°Ð½ÐµÐ½, ÐÐ»ÐµÐ³
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð°Ð»ÐºÐ¾Ð³Ð¾Ð»ÑÐ½Ð°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
Ð²Ð¾Ð´ÐºÐ°
ÑÑÐ¸Ð»Ð¾Ð²ÑÐ¹ ÑÐ¿Ð¸ÑÑ
Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð°
Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ðµ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ñ
alcoholic products
vodka
ethyl alcohol
quality assessment
consumer preferences

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description: The subject of the graduate qualification work is Â«Comparative assessment of the quality of vodkas and development of proposals for improving their assortment in a commercial enterpriseÂ».This work is devoted to the assessment of the consumer properties of vodka, the analysis of the range of alcoholic beverages and the development of proposals for its improvement in a retail trade enterprise. Tasks that were solved during the study:Market and commodity characteristics of the quality of vodka products.Evaluation of the quality of vodka of domestic producers by organoleptic and physicochemical indicators.Marketing analysis to identify consumer preferences of choosing and buying vodkas.Analysis of the structure of the assortment of alcohol products in a retail trade enterprise and the development of proposals for its improvement.The studies were carried out on the basis of consumer goods examination laboratories of the Higher School of Service and Trade. Work methods: organoleptic, expert, physical and chemical.As a result of the research, the following conclusions were made.The determining factors in the choice and purchase of vodka among the residents of St. Petersburg were taste and cost. Samples of vodka Â«Tundra AuthenticÂ» and Â«Khortytsia AbsoluteÂ» had a maximum organoleptic score of 9.7. Samples of vodka "Five Lakes Premium" and "Azimut" received 9.5 and 9.4 points, respectively. Samples of vodka "Burlak Zolotaya" and "Count Ledoff" had good quality and scores, respectively â 9.0 and 9.1 points.All vodka samples met the requirements of the standards for alkalinity, acidity and ethyl alcohol content, with the exception of the Five Lakes Premium vodka sample, in which a deviation of 2% in strength was established.The assortment of the Â«Red&amp;WhiteÂ» trading company is represented by a wide range of alcoholic beverages, vodka from 6 countries, which allows satisfying the preferences of consumers. The price range for 0.5 liters of vodka ranged from 261 rubles to 1999.9 rubles, which makes vodka available to different categories of the population.