title: ÐÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÐµÑÐµÐ· Ð±Ð»Ð¾Ð³ÐµÑÐ¾Ð² ÑÐ¾Ð²Ð°ÑÐ¾Ð² Ð¸ ÑÑÐ»ÑÐ³
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Goods and servicesâ promotion through bloggers
Creators: name: ÐÐ¼Ð¸ÑÐ¾Ð²Ð°, ÐÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÐµÑÐµÐ· Ð±Ð»Ð¾Ð³ÐµÑÐ¾Ð²
Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³ Ð²Ð»Ð¸ÑÐ½Ð¸Ñ
promotion through bloggers
advertising campaign analysis
influencer marketing

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description: The title of the bachelor graduate qualification work: Â«Goods and serviceâs promotion through bloggersÂ». The aim of the graduate qualification work is to analyze the companyâs advertising campaign through bloggers. Tasks of the graduate qualification work: studying the plan of an advertising campaign through bloggers; analyzing activities of Â«DODO+Â»; evaluation of performance and development of recommendations for the following advertising campaigns. The graduate qualification work was carried out on the basis of the Â«DODO+Â». Methods: general scientific research methods were used: content and comparative analysis, the method of analogies, as well as specific research methods, in particular, data collection and processing. The main results of the graduate qualification work: development of new promotion methods in digital based on the analysis of advertising campaigns through opinion leaders. The practical significance of the work is determined by the possibility of implementing developed recommendations about improving interactions with bloggers as part of the advertising campaign.