title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½Ð° Ð²ÑÑÐ¾ÐºÐ¾ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÑ ÑÑÐ½ÐºÐ°Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of methods for Internet promotion of the enterprise in highly competitive markets
Creators: name: Ð ÐµÐ¿Ð¸Ð½Ð°, ÐÐ°ÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð¼ÐµÑÐ¾Ð´Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
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Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
Ð¸Ð½Ð´Ð¸Ð²Ð¸Ð´ÑÐ°Ð»ÑÐ½ÑÐµ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»Ð¸
Internet promotion methods
marketing communications
highly competitive markets
online trade
individual consumers

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð½Ð° Ð²ÑÑÐ¾ÐºÐ¾ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÑ ÑÑÐ½ÐºÐ°Ñ. Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ Ð½Ð° Ð²ÑÑÐ¾ÐºÐ¾ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÑ ÑÑÐ½ÐºÐ°Ñ. 2. ÐÐ±Ð·Ð¾Ñ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð¾Ð² Ðº Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ. 3. ÐÐ½Ð°Ð»Ð¸Ð· Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¹ Ð¸ Ð²Ð½ÐµÑÐ½ÐµÐ¹ ÑÑÐµÐ´Ñ Ð¾Ð±ÑÐµÐºÑÐ° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ. 4. ÐÐ½Ð°Ð»Ð¸Ð· Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ Ð¿ÑÐ¸ Ð²ÑÐ±Ð¾ÑÐµ ÑÐ¾Ð²Ð°ÑÐ°/ÑÑÐ»ÑÐ³Ð¸ Ð½Ð° Ð²ÑÑÐ¾ÐºÐ¾ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÑ ÑÑÐ½ÐºÐ°Ñ Ð² ÐÐ½ÑÐµÑÐ½ÐµÑÐµ. 5. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð°Ð»Ð³Ð¾ÑÐ¸ÑÐ¼Ð° Ð²ÑÐ±Ð¾ÑÐ° Ð¼ÐµÑÐ¾Ð´Ð° Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð½Ð° Ð²ÑÑÐ¾ÐºÐ¾ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÑ ÑÑÐ½ÐºÐ°Ñ. 6. ÐÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð²ÑÐ±ÑÐ°Ð½Ð½Ð¾Ð³Ð¾ Ð¼ÐµÑÐ¾Ð´Ð° Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð°ÑÑ Ð² ÐÐ±ÑÐµÑÑÐ²Ðµ Ñ Ð¾Ð³ÑÐ°Ð½Ð¸ÑÐµÐ½Ð½Ð¾Ð¹ Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑÑ Â«Ð¢ÐÐ¢-Ð¾Ð¿ÑÐ¸ÐºÐ°Â». Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ñ SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, PEST-Ð°Ð½Ð°Ð»Ð¸Ð·, Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ Ð¿ÑÐ¸ Ð²ÑÐ±Ð¾ÑÐµ ÑÐ¾Ð²Ð°ÑÐ°/ÑÑÐ»ÑÐ³Ð¸ Ð½Ð° Ð²ÑÑÐ¾ÐºÐ¾ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð¼ ÑÑÐ½ÐºÐµ Ð² ÐÐ½ÑÐµÑÐ½ÐµÑÐµ, Ð°Ð½Ð°Ð»Ð¸Ð· Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹-ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð². Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð¼ ÑÐ°Ð±Ð¾ÑÑ ÑÑÐ°Ð»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð´Ð»Ñ ÐÐÐ Â«Ð¢ÐÐ¢-Ð¾Ð¿ÑÐ¸ÐºÐ°Â» ÐºÐ°Ðº ÑÐ°ÑÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐ¸Ð¼ÐµÑÐ° Ð²ÑÑÐ¾ÐºÐ¾ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ° Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð¸ Ð°Ð»Ð³Ð¾ÑÐ¸ÑÐ¼Ð° Ð²ÑÐ±Ð¾ÑÐ° Ð¼ÐµÑÐ¾Ð´Ð° Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð±ÑÐ»Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ðº Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ.
description: The given work is devoted to the development of methods for online promotion in highly competitive markets. In the course of the research, the following tasks were solved: 1. Studying the features of online trading in highly competitive markets. 2. Review of modern approaches to online promotion. 3. Analysis of the internal and external environment of the research object. 4. Analysis of consumer behavior when choosing a product / service in highly competitive markets on the Internet. 5. Development of an algorithm for choosing a method of Internet promotion in highly competitive markets. 6. Evaluation of the effectiveness of the chosen method of Internet promotion. The work was carried out in the Limited Liability Company "TLToptics". In the course of the work, SWOT analysis, PEST analysis, analysis of consumer behavior when choosing a product / service in a highly competitive Internet market, analysis of marketing communications of competing companies was carried out. The result of the work was the development of methods of Internet promotion for LLC "TLT-optics" as a particular example of a highly competitive market based on the research and the algorithm for choosing the method of Internet promotion, which were proposed for implementation.