PASSENGER D5.4 - First report on general public outreach
Creators: name: Schrodi, Colette
name: Karatzia, Maria
Publisher: name: Zenodo
Year: 2023

description: Summary of the report

OVERALL WP5 PROGRESS SO FAROver the past 24 months, ESF and all partners involved in WP5 have set the framework for the project’s communication and dissemination activities, enabling all consortium partners to start implementing them. PASSENGER obtained a distinctive brand identity, a full communication toolbox with all necessary promotional material, a solid digital presence via its website and social media and a detailed communication and dissemination strategy. As a result, we have conducted a number of public outreach activities aiming to raise awareness about the importance of rare-earth free permanent magnets for the European economy and society, as well as to inform the public about the research and development activities of our project. We used various communication channels and tactics, including social media, website, bulletins and media outreach. Partners have participated in several events – from workshops to conferences – spreading information about the project’s objectives and work plan.Overall, our efforts have resulted in significant reach and engagement, as well as positive feedback on the public perception of the PASSENGER project. Through partners’ participation in the communication activities detailed hereafter, it is estimated that the project has been brought to the knowledge of 120K stakeholders, including communities on social media.PUBLIC ENGAGEMENT THROUGH COMMUNICATION ACTIVITIESAs defined in the project’s Dissemination Strategy (D5.2), the project has identified three main stakeholder groups: key players, context setters and advocates. The current report on Public Outreach focuses mainly on advocates, including academics, researchers, environmental actors, NGOs and local communities. These individuals or collective entities, usually referred to as general public, may not have direct economic interest in the project outcomes but are highly interested in research, technology and innovation, as well as concerned about environmental and social issues.In this context, PASSENGER’s scope is to improve awareness of the general public about the importance of raw materials for society, the challenges related to their supply within the EU and the proposed solutions (outcome and benefits of the project), which could all help improve society's acceptance of and trust in sustainable raw materials production.The success of PASSENGER hinges on gaining the endorsement of the wider scientific community regarding its innovative potential and the novel research opportunities it presents. Additionally, it is crucial to educate the next generation of skilled professionals on the emerging value chains brought forth by PASSENGER's endeavors. Similarly, obtaining public endorsement involves also the provision of evidence, demonstrating the environmental and cost benefits of the proposed solutions.To achieve maximum reach and impact, we employed a diverse range of communication tools, channels and tactics targeting the general public alongside several key actions.
description: This deliverable is currently under review by the European Commission.