title: ÐÐ½Ð°Ð»Ð¸Ð· ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð¼ÐµÑ Ð°Ð½Ð¸Ð·Ð¼Ð¾Ð² ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÐµÐ¹ Ñ ÑÑÑÑÐ¾Ð¼ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÑÐ¸ÑÑÐ¾Ð²ÑÑ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ airbnb, Ð¡Ð¨Ð)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Analysis of the transformation of the company's management mechanisms taking into account the implementation of digital technologies (on the example of airbnb, USA )
Creators: name: Ð¡Ð»Ð°Ð²Ð¸Ð½, ÐÐ°ÑÐº
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð°Ð½Ð°Ð»Ð¸Ð·
ÑÐµÑÑ
Ð±Ð¸Ð·Ð½ÐµÑ ÑÐ¸ÑÑÐµÐ¼Ð°
Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¸ÑÑÐµÐ¼Ð°
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ°
analysis
network
business system
hotel system
competitiveness
imple-mentation
project efficiency

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ° ÑÐ²Ð»ÑÐµÑÑÑ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ Airbnb, Ð¡Ð¨Ð.
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Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð´Ð¸ÐºÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð¼ÐµÑÐ°Ð½Ð¸Ð·Ð¼Ð¾Ð² ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹, Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¾Ð¹ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð² Ð¿ÑÐ°ÐºÑÐ¸ÐºÑ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ.
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Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½ÑÐ¹ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ ÑÐ¸ÑÑÐ¾-Ð²Ð¾Ð¹ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ Ð¿Ð¾Ð·Ð²Ð¾Ð»Ð¸Ñ ÑÐ»ÑÑÑÐ¸ÑÑ ÐºÐ°ÑÐµÑÑÐ²Ð¾ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÐµÐ¹, Ð¸ Ð¿ÑÐ¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð² Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ¼ ÑÐ´ÐµÐ»Ð°ÐµÑ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð±Ð¾Ð»ÐµÐµ Ð¿Ð¾Ð»Ð¾Ð¶Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð¹.
description: The object of study of the graduation project is the Internet company Airbnb, USA.
The subject of the study is: the management mechanisms of an Internet company based on digital technologies.
The aim of the final qualified work is to develop a methodology for analyzing the transformation of management mechanisms of Internet companies, with the development of a program for introducing digital technology into management practice.
This study highlights the general trends of digital transformation in international companies, analyzes the effectiveness of using digital tools in company management practices.
In the course of this study, a study was conducted of the relevant topic of scientific literature in Russian and English.
An analysis of digital technologies was carried out at the enterprises of this type.
The innovative digital instrument developed during the study will improve the quality of company management, and, if used in the future, will make the enterpriseâs economy more positive.