title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ Ð³Ð¾ÑÑÐµÐ¿ÑÐ¸Ð¸Ð¼ÑÑÐ²Ð° Ñ ÑÐµÐ»ÑÑ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐµÐ³Ð¾ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Â«CORT INN Hotel &amp; Conference centerÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Improving the activity of the hospitality industry enterprise in order to increase its competitiveness jon the example of Cort Inn &amp; Conference Center
Creators: name: ÐÐ¾Ð»ÑÐµÑÐ¸Ð½Ð°, ÐÐ°Ð»ÐµÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¸Ð½Ð´ÑÑÑÑÐ¸Ñ Ð³Ð¾ÑÑÐµÐ¿ÑÐ¸Ð¸Ð¼ÑÑÐ²Ð°
MICE-ÑÑÑÐ¸Ð·Ð¼
ÑÐ¸ÑÑÐµÐ¼Ð° Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
the hospitality industry
MICE tourism
loyalty system
competitiveness

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹, Ð¿Ð¾Ð²ÑÑÐ°ÑÑÐ¸Ñ ÑÑÐ¾Ð²ÐµÐ½Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¾ÐºÐ°Ð·ÑÐ²Ð°ÐµÐ¼ÑÑ ÑÑÐ»ÑÐ³, Ð¸Ñ ÑÐ°ÑÑÐ¸ÑÐµÐ½Ð¸Ñ Ð¸ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð³Ð¾ÑÑÐµÐ¹. Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÐ·ÑÑÐµÐ½Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸ Ð°ÑÐ¿ÐµÐºÑÐ¾Ð² Ð¿Ð¾Ð½ÑÑÐ¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸. 2. ÐÑÑÐ²Ð»ÐµÐ½Ñ Ð¼ÐµÑÐ¾Ð´Ñ Ð¾ÑÐµÐ½ÐºÐ¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹. 3. ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¾ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ðµ ÑÑÐµÐ´ÑÑÐ²Ð° ÑÐ°Ð·Ð¼ÐµÑÐµÐ½Ð¸Ñ Ð½Ð° ÑÑÐ½ÐºÐµ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÑ ÑÑÐ»ÑÐ³ Ð¾ÑÐ½Ð¾ÑÐ¸ÑÐµÐ»ÑÐ½Ð¾ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð². 4. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÑÐµÐ´ÑÑÐ²Ð° ÑÐ°Ð·Ð¼ÐµÑÐµÐ½Ð¸Ñ. 5. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð°ÑÑ Ð² ÐÐ±ÑÐµÑÑÐ²Ðµ Ñ Ð¾Ð³ÑÐ°Ð½Ð¸ÑÐµÐ½Ð½Ð¾Ð¹ Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑÑ Â«ÐÑÐµÐ»Ñ Ð£Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸ÐµÂ». Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÑ ÑÑÐµÐ´ÑÑÐ²Ð° ÑÐ°Ð·Ð¼ÐµÑÐµÐ½Ð¸Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½ Ð¼Ð½Ð¾Ð³Ð¾ÑÐ³Ð¾Ð»ÑÐ½Ð¸Ðº ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ñ Ð¸Ñ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ²Ð°Ð¼Ð¸, Ð¸ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐ¸Ð¼ Ð²ÑÐ²ÐµÐ´ÐµÐ½Ð¸ÐµÐ¼ ÐºÑÐ°ÑÐ½Ð¾Ð¹, Ð¶ÐµÐ»ÑÐ¾Ð¹, Ð·ÐµÐ»ÐµÐ½Ð¾Ð¹ Ð·Ð¾Ð½ Ð² Ð¸ÑÑÐ»ÐµÐ´ÑÐµÐ¼Ð¾Ð¼ Ð¾ÑÐµÐ»Ðµ. ÐÑÐ°ÑÐ½ÑÐµ Ð·Ð¾Ð½Ñ Ð¿Ð¾ÑÐ»ÑÐ¶Ð¸Ð»Ð¸ Ð¸ÑÑÐ¾ÑÐ½Ð¸ÐºÐ°Ð¼Ð¸ Ð´Ð»Ñ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐ¸Ñ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ð¹.Â  Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð¼ ÑÐ°Ð±Ð¾ÑÑ ÑÑÐ°Ð»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ MICE-ÑÑÑÐ¸ÑÑÐ¾Ð² Ð¸ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð·Ð°Ð³ÑÑÐ·ÐºÐ¸ ÐºÐ¾Ð½ÑÐµÑÐµÐ½Ñ-Ð·Ð°Ð»Ð¾Ð², Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÐ¸ÑÑÐµÐ¼Ñ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð² ÐÐÐ Â«ÐÑÐµÐ»Ñ Ð£Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸ÐµÂ». ÐÑÐ¸ ÑÐ±Ð¾ÑÐµ Ð´Ð°Ð½Ð½ÑÑ, Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÑ Ð´Ð»Ñ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ, Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ñ Google Ð¸ Safari, ÑÑÐµÐ±Ð½ÑÐµ Ð¿Ð¾ÑÐ¾Ð±Ð¸Ñ Ð¸ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ñ. ÐÑÐ¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐµ Ð´Ð°Ð½Ð½ÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð¼ÐµÑÐ¾Ð´Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹: Ð´ÐµÐ´ÑÐºÑÐ¸Ñ, ÑÐ¸Ð½ÑÐµÐ·, ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ðµ Ð¸ Ð¼Ð¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ.
description: The given work is devoted to the development of measures that increase the level of services provided, their expansion and increase the competitiveness of the accommodation facility. In the course of the research, the following tasks were solved: 1. The study of the theoretical aspects of the concept of competitiveness. 2. Identification of methods for assessing the competitiveness of enterprises. 3. Identify the current positions of the accommodation facility in the hotel services market. 4. To develop a set of measures to improve the competitiveness of the accommodation facility. 5. Evaluate the effectiveness of the implementation of recommendations. The work was carried out in the Limited Liability Company "Hotel Management". In the course of the work, competitors of the accommodation facilities were identified, and a competitiveness polygon with their advantages was drawn up, and further removal of red, yellow, and green zones in the hotel under study. The red zones served as sources for further implementations. The result of the work was the development of measures to attract MICE tourists and increase the utilization of conference rooms, as well as the development of a loyalty system in LCC Â«Hotel Management LLCÂ». The work was carried out in the Limited Liability Company "Hotel Management". In the course of the work, competitors of the accommodation facilities were identified, and a competitiveness polygon with their advantages was drawn up, and further removal of red, yellow, and green zones in the hotel under study. The red zones served as sources for further implementations.Â  The result of the work was the development of measures to attract MICE tourists and increase the utilization of conference rooms, as well as the development of a loyalty system in LCC Â«Hotel ManagementÂ». Google and Safari search engines, tutorials and materials were used to collect the data needed to complete the work. The following methods of economic research were used in data processing: deduction, synthesis, comparison, and modeling.