title: Ð Ð¾Ð»Ñ Ð³Ð¾ÑÑÐ´Ð°ÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÐµÐ³ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð² ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÐµÑÑ Ð¼ÐµÐ³Ð°Ð¿Ð¾Ð»Ð¸ÑÐ° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The role of state regulation in the digitalization of the tourist sphere of the megapolis (on the example of Saint Petersburg)
Creators: name: ÐÐ»ÑÑÑÐµÐ½ÐºÐ¾, ÐÑÑÐµÑÐ»Ð°Ð²
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÐ¼Ð½ÑÐ¹ Ð³Ð¾ÑÐ¾Ð´
ÑÐ¼Ð½Ð°Ñ Ð´ÐµÑÑÐ¸Ð½Ð°ÑÐ¸Ñ
QR-ÐºÐ¾Ð´
Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
Ð³Ð¾ÑÑÐ´Ð°ÑÑÑÐ²ÐµÐ½Ð½Ð¾Ðµ ÑÐµÐ³ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
smart city
smart destination
QR code
information technologies

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð²Ð»Ð¸ÑÐ½Ð¸Ñ Ð³Ð¾ÑÑÐ´Ð°ÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÐµÐ³ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð½Ð° Ð¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð° ÐºÐ°Ðº ÑÐ¼Ð½Ð¾Ð³Ð¾ Ð³Ð¾ÑÐ¾Ð´Ð° Ð¸ ÑÐ¼Ð½Ð¾Ð¹ Ð´ÐµÑÑÐ¸Ð½Ð°ÑÐ¸Ð¸ Ð² Ð°ÑÐ¿ÐµÐºÑÐµ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¸ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐ¸ÑÑÐ¾Ð²ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹. Ð ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐµÑÐ°Ð»Ð¸ÑÑ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: - ÐÐ½Ð°Ð»Ð¸Ð· ÑÐ¾Ð»Ð¸ ÑÑÑÐ¸Ð·Ð¼Ð° Ð² ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ð¸ Ð¼ÐµÐ³Ð°Ð¿Ð¾Ð»Ð¸ÑÐ°. - ÐÐ½Ð°Ð»Ð¸Ð· ÐÐÐ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÑÑÐ¸Ð·Ð¼Ð° Ð² Ð Ð¾ÑÑÐ¸Ð¸. - ÐÐ½Ð°Ð»Ð¸Ð· ÑÑÑÐ¸ÑÑÑÐºÐ¾Ð³Ð¾ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»Ð° Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°. - ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ QR-ÐºÐ¾Ð´Ð¾Ð², Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð² Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð² Ð³Ð¾ÑÐ¾Ð´Ðµ. - ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¼Ð½ÐµÐ½Ð¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»ÐµÐ¹ Ð¾Ð± Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸ÑÑ Ð² ÑÑÐµÑÐµ ÑÑÑÐ¸Ð·Ð¼Ð°. - Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð´Ð»Ñ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð³Ð¾ÑÑÐ´Ð°ÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÐµÐ³ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ð¸ ÑÐ¸ÑÑÐ¾Ð²ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð² ÑÑÐµÑÑ ÑÑÑÐ¸Ð·Ð¼Ð° Ð² Ð¼ÐµÐ³Ð°Ð¿Ð¾Ð»Ð¸ÑÐµ. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð³Ð¾ÑÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ, ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð³Ð¾ÑÐ¾Ð´Ð¾Ð² Ð¸ ÑÑÐµÑÑ ÑÑÑÐ¸Ð·Ð¼Ð° Ð¼ÐµÐ³Ð°Ð¿Ð¾Ð»Ð¸ÑÐ° Ð¿Ð¾ÐºÐ°Ð·Ð°Ð»Ð¾ Ð½Ð°Ð»Ð¸ÑÐ¸Ðµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸ÑÐ¼Ð¸ Ð¿ÑÐµÐ´Ð¿Ð¸ÑÐ°Ð½Ð¸Ð¹ Ð³Ð¾ÑÐ¾Ð´ÑÐºÐ¾Ð¹ Ð°Ð´Ð¼Ð¸Ð½Ð¸ÑÑÑÐ°ÑÐ¸Ð¸, ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¸ ÑÑÑÐ¸ÑÑÑÐºÐ¾Ð³Ð¾ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð°, Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÑÑÐ¸ÑÑÑÐºÐ¾Ð³Ð¾ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»Ð° Ð¼ÐµÐ³Ð°Ð¿Ð¾Ð»Ð¸ÑÐ° Ð´Ð»Ñ Ð´ÐµÑÐµÐ½ÑÑÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÑÑÐ¿Ð¾ÑÐ¾ÐºÐ°. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð¿Ð¾ Ð³Ð¾ÑÑÐ´Ð°ÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð¼Ñ ÑÐµÐ³ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ñ Ð°ÑÐ¿ÐµÐºÑÐ¾Ð² ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÑÑÐ¸ÑÑÑÐºÐ¾Ð¹ ÑÑÐµÑÑ Ð¼ÐµÐ³Ð°Ð¿Ð¾Ð»Ð¸ÑÐ°. ÐÐ¾ÐºÐ°Ð·Ð°Ð½Ð¾ ÐºÐ°Ðº Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾Ð²Ð»Ð¸ÑÐµÑ Ð½Ð° ÑÑÑÐ¸ÑÑÑÐºÐ¸Ð¹ Ð¿Ð¾ÑÐ¾Ðº, ÑÑÐ»Ð¾Ð²Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¸Ð½ÑÑÐ°ÑÑÑÑÐºÑÑÑÑ ÑÑÑÐ¸Ð·Ð¼Ð°.
description: This work is devoted to the study of the position of St. Petersburg as a smart city and smart destination as well as the development of solutions to the problems existing in this industry. The tasks that were solved during the study: - Analysis of the role of tourism in the development of a metropolis. - Analysis of the regulatory legal acts of tourism development in Russia. - Analysis of the tourist potential of St. Petersburg. - Research of the technology of QR codes, as well as the prospects of implementation in the city. - Researching the opinion of entrepreneurs about information technologies in the field of tourism. - Development of proposals for implementation in the sphere of tourism in the city. The study of the processes of digitalization of public administration, the development of cities and the tourism sector of the megalopolis showed the presence of problems in the implementation of the instructions of the city administration by enterprises, the qualifications of tourist personnel, and the use of the tourist potential of the megalopolis for the decentralization of tourist traffic. Proposals have been developed for state regulation of technical aspects of the development of the tourist sphere of the megalopolis. It is shown how the implementation of proposals will affect the tourist flow, the working conditions of tourism infrastructure enterprises.