title: ÐÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÐµ Ð¸Ð·Ð´Ð°Ð½Ð¸Ñ Ð½Ð° ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð¼ ÑÑÐ°Ð¿Ðµ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Corporate publications at the current stage of development
Creators: name: ÐÐ¾Ð½Ð´Ð°ÑÐµÐ²Ð°, ÐÐ»Ð¸Ð·Ð°Ð²ÐµÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ðµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÐµ Ð¸Ð·Ð´Ð°Ð½Ð¸Ñ
Ð±Ð¸Ð·Ð½ÐµÑ ÑÑÐµÐ´Ð°
Ð¿ÐµÑÐ¸Ð¾Ð´Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¸Ð·Ð´Ð°Ð½Ð¸Ñ
ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð°Ñ ÐºÑÐ»ÑÑÑÑÐ°
hr-Ð±ÑÐµÐ½Ð´
corporate communications
corporate editions
business environment
periodic editions
corporate culture
hr-brand

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÑ Ð¸Ð·Ð´Ð°Ð½Ð¸Ð¹, Ð²ÑÐ¿ÑÑÐºÐ°ÐµÐ¼ÑÑ Ð² ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÑÑ, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð²ÐµÐ´ÑÑ ÑÐ²Ð¾Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ Ð² ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ Ð¾ÑÑÐ°ÑÐ»ÑÑ Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð½Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¼ ÑÑÐ½ÐºÐµ. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÑÑ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÐµ Ð¸Ð·Ð´Ð°Ð½Ð¸Ñ Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ¾ÑÐºÐ¸ Ð·ÑÐµÐ½Ð¸Ñ: Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ, ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ¸, ÑÐ¸Ð¿Ð¾Ð»Ð¾Ð³Ð¸Ñ, ÑÑÐ½ÐºÑÐ¸Ð¸. 2. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð¸ÑÑÐ¾ÑÐ¸Ñ Ð²Ð¾Ð·Ð½Ð¸ÐºÐ½Ð¾Ð²ÐµÐ½Ð¸Ñ Ð¸Ð·Ð´Ð°Ð½Ð¸Ð¹, Ð²ÑÐ¿ÑÑÐºÐ°ÑÑÐ¸ÑÑÑ Ð²Ð½ÑÑÑÐ¸ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹. 3. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÑÑ Ð´Ð²Ð° Ð²Ð°ÑÐ¸Ð°Ð½ÑÐ° ÑÐµÐ´Ð°ÐºÑÐ¾ÑÑÐºÐ¾Ð¹ Ð¿Ð¾Ð´Ð³Ð¾ÑÐ¾Ð²ÐºÐ¸ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÑ Ð¸Ð·Ð´Ð°Ð½Ð¸Ð¹. 4. ÐÑÐ¾Ð±ÑÐ°ÑÑ Ð¿ÑÑÑ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÑ Ð¸Ð·Ð´Ð°Ð½Ð¸Ð¹ Ð´Ð»Ñ Ð°Ð½Ð°Ð»Ð¸Ð·Ð°, Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°ÑÑ Ð²ÑÐ±Ð¾Ñ. 5. Ð¡ÑÐ°Ð²Ð½Ð¸ÑÑ Ð¸Ð·Ð´Ð°Ð½Ð¸Ñ Ð¼ÐµÐ¶Ð´Ñ ÑÐ¾Ð±Ð¾Ð¹ Ð¿Ð¾ ÐºÑÐ¸ÑÐµÑÐ¸ÑÐ¼: Ð¾ÑÑÐ°ÑÐ»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð¾Ð±ÑÐµÐ¼, ÑÐ¾ÑÐ¼Ð°Ñ, ÑÐµÐ´Ð°ÐºÑÐ¸Ñ, Ð¿ÐµÑÐ¸Ð¾Ð´Ð¸ÑÐ½Ð¾ÑÑÑ, ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ, ÐºÐ¾Ð½ÑÐµÐ½Ñ, Ð¿Ð¾Ð»Ð¸Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ðµ Ð¸ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ðµ Ð¸ Ð´ÑÑÐ³Ð¸Ðµ. ÐÑÐ´ÐµÐ»Ð¸ÑÑ Ð´Ð¾ÑÑÐ¾Ð¸Ð½ÑÑÐ²Ð° Ð¸ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐºÐ¸ ÐºÐ°Ð¶Ð´Ð¾Ð³Ð¾ Ð¸Ð· Ð½Ð¸Ñ. 6. Ð¡ÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÐ¿Ð¸ÑÐ¾Ðº ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ ÐºÐ°Ð¶Ð´Ð¾Ð³Ð¾ Ð¸Ð·Ð´Ð°Ð½Ð¸Ñ, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð»ÑÐ±Ð°Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ ÑÐ¼Ð¾Ð¶ÐµÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÑ Ð´Ð»Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ, Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ¾Ð±ÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¸Ð·Ð´Ð°Ð½Ð¸Ñ ÑÑÐµÐ´Ð¸ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ¾Ð², Ð° ÑÐ°ÐºÐ¶Ðµ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°ÑÑ, Ð¿Ð¾ÑÐµÐ¼Ñ ÑÑÐ¾ Ð²Ð°Ð¶Ð½Ð¾ Ð´Ð»Ñ ÑÑÐ¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¹. Ð Ð°Ð±Ð¾ÑÐ° Ð±ÑÐ»Ð° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÑ Ð¸Ð·Ð´Ð°Ð½Ð¸Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Nissan Manufacturing Rus, Ð¡Ð²ÐµÐ·Ð°-ÐÐµÑ, ÐÑÐ¼Ð°Ð½, ÐÐÐ­Ð¡ Ð¸ IKEA Ð² ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð¿ÑÐ¸Ð¼ÐµÑÐ°. ÐÑÐ±Ð¾Ñ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½ ÑÐµÐ¼, ÑÑÐ¾ Ð´Ð°Ð½Ð½ÑÐµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÑÑÑ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÐµ Ð¾ÑÑÐ°ÑÐ»Ð¸ Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð¾ÑÑÐ¸ (Ð°Ð²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»ÐµÑÑÑÐ¾ÐµÐ½Ð¸Ðµ, Ð´ÐµÑÐµÐ²Ð¾Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ°, Ð¸Ð½Ð¶ÐµÐ½ÐµÑÐ½ÑÐµ ÑÐµÑÐµÐ½Ð¸Ñ Ð´Ð»Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹, Ð°ÑÐ¾Ð¼Ð½Ð°Ñ ÑÐ½ÐµÑÐ³ÐµÑÐ¸ÐºÐ° Ð¸ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾) Ð¸ Ð¼Ð¾Ð³ÑÑ Ð¿ÑÐ¾Ð´ÐµÐ¼Ð¾Ð½ÑÑÑÐ¸ÑÐ¾Ð²Ð°ÑÑ ÑÐ°Ð·Ð½ÑÐµ Ð¿Ð¾Ð´ÑÐ¾Ð´Ñ Ðº ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾Ð²ÐµÑÑÐºÐ¸ ÑÐ²Ð¾ÐµÐ³Ð¾ Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ³Ð¾ Ð¶ÑÑÐ½Ð°Ð»Ð° Ð¸Ð»Ð¸ Ð³Ð°Ð·ÐµÑÑ. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÐµ Ð¸Ð·Ð´Ð°Ð½Ð¸Ñ Ð² ÑÐ¸ÑÑÐµÐ¼Ðµ Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð² ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ð¼ Ð°ÑÐ¿ÐµÐºÑÐµ: ÑÐ¿ÐµÑÐ¸ÑÐ¸ÑÐµÑÐºÐ¸Ðµ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ¸, Ð¸ÑÑÐ¾ÑÐ¸ÑÐµÑÐºÐ°Ñ ÑÐ¿ÑÐ°Ð²ÐºÐ°, Ð¿ÑÐ°Ð²Ð¾Ð²Ð¾Ðµ ÑÐµÐ³ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ, Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¸Ð·Ð´Ð°Ð½Ð¸Ð¹ Ð¸ Ñ.Ð´. Ð¢Ð°ÐºÐ¶Ðµ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿ÑÑÐ¸ Ð¾ÑÐ¾Ð±ÑÐ°Ð½Ð½ÑÑ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÑ Ð¸Ð·Ð´Ð°Ð½Ð¸Ð¹. ÐÐ¾ Ð¸ÑÐ¾Ð³Ð°Ð¼ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ ÑÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð´Ð»Ñ Ð¸Ð·Ð´Ð°ÑÐµÐ»ÐµÐ¹ Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð²Ð¸Ð´Ð° Ð³Ð°Ð·ÐµÑ Ð¸ Ð¶ÑÑÐ½Ð°Ð»Ð¾Ð², ÐºÐ¾ÑÐ¾ÑÑÐµ Ð¼Ð¾Ð³ÑÑ Ð¿Ð¾Ð¼Ð¾ÑÑ ÑÐ¾ÑÑÐ°Ð½Ð¸ÑÑ Ð²ÑÑÐ¾ÐºÐ¸Ð¹ ÑÑÐ¾Ð²ÐµÐ½Ñ Ð¸Ð½ÑÐµÑÐµÑÐ° Ðº Ð½Ð¸Ð¼ ÑÐ¾ ÑÑÐ¾ÑÐ¾Ð½Ñ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ¾Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹.
description: This work is devoted to the study of corporate publications produced in different companies that operate in various industries on the Russian market. Tasks that were solved during the study: 1. To consider corporate publications from a theoretical point of view: definition, characteristics, typology, functions. 2. To analyze the history of publications issued within various companies. 3. To consider two ways of editorial preparation of corporate publications. 4. To choose five corporate publications for analysis, justify the choice. 5. Compare publications according to the criteria: industry, volume, format, edition, frequency, target audience, content, print quality and others. To highlight the advantages and disadvantages of each of them. 6. To list recommendations for improving each publication, which any company can use to develop, promote its own publication among employees, and justify why this is important for these organizations. The work was carried out using corporate publications of Nissan Manufacturing Rus, Sveza, Arman, Leningrad Nuclear Power Plant (Rosenergoatom) and IKEA as an example. The choice is justified by the fact that these organizations represent various industries (automotive, woodworking, engineering solutions for enterprises, nuclear energy and retail). It demonstrates different approaches to the formation of the internal magazine or newspaper agenda. As a result, corporate publications in the internal business communications system were examined in a theoretical aspect: specific characteristics, historical background, legal regulation, evaluation of the effectiveness of publications, etc. A comparative analysis of five selected corporate publications was also conducted. Based on the results of the work, recommendations were formulated for the publishers of this type of newspaper and magazine, which can help maintain a high level of interest in them from company employees.