title: ÐÐ±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð½ÐµÐ¾Ð±Ñ Ð¾Ð´Ð¸Ð¼Ð¾ÑÑÐ¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ crm-ÑÐ¸ÑÑÐµÐ¼Ñ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«Ð Ð Â«ÐÐÐÐÐ¢ÐÂ»
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The rationale for implementation of crm-system in the company OOO Â«RA Â«KOMETAÂ»
Creators: name: ÐÐ¾Ð·Ð»Ð¾Ð²ÑÐºÐ¸Ð¹, Ð Ð¾Ð¼Ð°Ð½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÑÑÐºÑÑÑÐ°
Ð°Ð½Ð°Ð»Ð¸Ð· Ð²Ð½ÐµÑÐ½ÐµÐ¹ ÑÑÐµÐ´Ñ
step-Ð°Ð½Ð°Ð»Ð¸Ð·
swot-Ð°Ð½Ð°Ð»Ð¸Ð·
crm
Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ¸ÑÑÐµÐ¼Ð°
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑ
organizational structure
information system
analysis of the ex-ternal environment
step-analysis
swot-analysis
busi-ness process

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ðµ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð¾ ÐÐÐ Â«Ð Ð Â«ÐÐ¾Ð¼ÐµÑÐ°Â»Â». 
Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÐ¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ Ð² Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ. 
ÐÑÐ»Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð¿Ð¾ÐºÐ°Ð·Ð°Ð»Ð¸, ÑÑÐ¾ Ð¿ÑÐ¾ÑÐµÑÑ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð¼ Ð½Ð° ÑÑÐ°Ð¿Ðµ Ð¾ÑÐ¾ÑÐ¼Ð»ÐµÐ½Ð¸Ñ Ð·Ð°ÑÐ²ÐºÐ¸ Ð½ÑÐ¶Ð´Ð°ÐµÑÑÑ Ð² Ð´Ð¾ÑÐ°Ð±Ð¾ÑÐºÐµ.
 ÐÑÐ¸ Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ð¸ Ð¿ÑÐ¾ÑÐµÑÑÐ° Ð·Ð°Ð´ÐµÐ¹ÑÑÐ²Ð¾Ð²Ð°Ð½Ñ Ð¼Ð¾Ð´ÐµÐ»Ð¸ Â«AS ISÂ» Ð¸ Â«TO BEÂ». ÐÐ¾ÑÐ»Ðµ Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ Ð¿ÑÐ¾ÑÐµÑÑÐ°, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ ÑÐ¸ÑÑÐµÐ¼, ÑÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ñ. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÑÐ¾Ð³Ð¾ Ð±ÑÐ»Ð° Ð²ÑÐ±ÑÐ°Ð½Ð° CRM-ÑÐ¸ÑÑÐµÐ¼Ð°, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¾Ñ ÐµÐµ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ. 
ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½ÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ð¼ÐµÑÑ Ð±Ð¾Ð»ÑÑÐ¾Ðµ Ð·Ð½Ð°ÑÐµÐ½Ð¸Ðµ Ð´Ð»Ñ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð°, ÑÐ°Ðº ÐºÐ°Ðº Ð¿Ð¾Ð·Ð²Ð¾Ð»ÑÑÑ Ð¿ÐµÑÐµÑÐ¼Ð¾ÑÑÐµÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð´ÐµÐ¹ÑÑÐ²ÑÑÑÐµÐ³Ð¾ Ð¿ÑÐ¾ÑÐµÑÑÐ°, Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ñ, ÑÐ²ÐµÐ»Ð¸ÑÐ¸Ð²Ð°ÑÑÑÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð¿ÑÐ¾ÑÐµÑÑÐ°.
description: The object of the study is the advertising agency LLC "RA" Comet "".
The aim of the final qualification work is to justify the need to implement a CRM-system in the enterprise.
The companyâs studies were conducted, which showed that the process of interaction with the client at the stage of application processing needs to be finalized.
When describing the process, the models âAS ISâ and âTO BEâ are used. After the description of the process, an analysis of information systems, the requirements are formed. Based on this, a CRM system was selected, and an assessment of the economic efficiency of its implementation was made.
The research is of great importance for the agency, as it allows you to review the work of the existing process, to carry out optimization that increases the efficiency of the process.