title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² ÐºÐ¾Ð½Ð³ÑÐµÑÑÐ½Ð¾-Ð²ÑÑÑÐ°Ð²Ð¾ÑÐ½Ð¾Ð¹ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð²
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Improvement of the company's business model in the convention and exhibition industry based on optimization of business processes
Creators: name: ÐÑÑÑÐº, ÐÐ½Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÐºÐ¾Ð½Ð³ÑÐµÑÑÐ½Ð¾-Ð²ÑÑÑÐ°Ð²Ð¾ÑÐ½Ð°Ñ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ñ
Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ñ
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÑ
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ñ
Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ¸ÑÑÐµÐ¼Ð°
ÑÐµÑÐµÑÐµÐ½ÑÐ½Ð°Ñ Ð¼Ð¾Ð´ÐµÐ»Ñ
Ð¼Ð¾ÑÐ¸Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ ÑÐ°ÑÑÐ¸ÑÐµÐ½Ð¸Ðµ
Ð°ÑÑ Ð¸ÑÐµÐºÑÑÑÐ° ÑÐµÑÐ²Ð¸ÑÐ°
congress and exhibition industry
optimization
business processes
business model
information system
reference model
motivational expansion
service architecture

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description: The given work is devoted to the study of the impact of business process optimization on the improvement of the business model of an organization operating in the market of congress and exhibition services. The research set the following goals: 1. Assessment of the current state and trends in the development of the congress and exhibition industry. 2. Research of economic and organizational characteristics. 3. Analysis of the company's current business model and development of measures to improve it. 4. Analysis of the effectiveness of the implementation of the developed proposals for improving the company's activities and assessment of possible risks. The work was fulfilled on the premises of LLC "MAKO Congress Management". The analysis of external and internal factors, organizational and functional-oriented structure is carried out. In the work, a model of motivational expansion is constructed, a reference model is defined that allows assessing the impact of business processes on the company's activities, and a detailed modeling of the company's main processes is presented. The models were built using Â«ArchiÂ» and Â«Visual ParadigmÂ» software, equipped with the necessary parameters for the most detailed research. As a result, the overall performance indicators of the company are analyzed. The KPIâs of the main processes have been developed, the updated functionality of the proposed optimized software product is presented. Based on the research conducted on the basis of MAKO Congress Management LLC, a decision was made to improve the company's business model in the congress and exhibition industry based on the optimization of business processes expressed in the improvement of the existing information product.