title: ÐÐ¾Ð²ÑÑÐµÐ½Ð¸Ðµ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐ "Ð Ð°Ð¹ÑÑÐ°Ð¹Ð·ÐµÐ½Ð±Ð°Ð½Ðº")
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Building customer loyalty (on the example of a joint stock company "Raiffeisenbank")
Creators: name: ÐÐ°Ð»Ð°ÑÐ½Ð¸ÐºÐ¾Ð²Ð°, Ð¢Ð°Ð¸ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð¾ÑÐ¸ÐµÐ½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾ÑÑÑ
Ð¸Ð½Ð´ÐµÐºÑ NPS
Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÑ
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸Ð¹
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ°
ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
Ð±Ð°Ð½ÐºÐ¾Ð²ÑÐºÐ°Ñ ÑÑÐµÑÐ°
client-oriented approach
the NPS
customer loyalty
the loyalty program
relationship marketing
efficiency of the project
financial analysis
banking

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÐÐ Â«Ð Ð°Ð¹ÑÑÐ°Ð¹Ð·ÐµÐ½Ð±Ð°Ð½ÐºÂ».
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description: The object of the research is Raiffeisenbank JSC.
The aim of the final qualification work is to develop measures to increase customer loyalty of Raiffeisenbank JSC.
Based on the goal of the work, it is necessary to consider the following tasks: study of the theoretical foundations of the formation of loyalty; analysis of the activities of JSC Raiffeisenbank; Formation of a companyâs customer loyalty program; development of a project to introduce a youth card.
The paper concludes that the development and implementation of loyalty programs is a tool for generating income, a method of winning in competition.
Based on the analysis of the existing loyalty programs of Raiffeisenbank, an assessment of consumer loyalty was carried out, and shortcomings were identified.
A loyalty program for creating a Raiffeisenbank youth card is proposed.
A project has been developed to implement the Raiffeisenbank youth card, the projectâs profitability, its internal rate of return and payback period have been calculated.
The implementation of the project will lead to an increase in profits and sales, as well as ensure the formation of customer loyalty in the age group from 18 to 24 years.