Location Aware Multi-criteria Recommender System for Intelligent Data Mining
Creators: name: Valencia Rodríguez, Salvador
Publisher: name: Université d'Ottawa / University of Ottawa
Year: 2012
Subjects: Recommender Systems
Data Mining
Location Aware
User Preference Models
Personalization

description: One of the most important challenges facing us today is to personalize services based on user preferences. In order to achieve this objective, the design of Recommender Systems (RSs), which are systems designed to aid the users through different decision-making processes by providing recommendations to them, have been an active area of research. RSs may produce personalized and non-personalized recommendations. Non-personalized RSs provide general suggestions to a user, based on the number of times an item has been selected in the past. Personalized RSs, on the other hand, aim to predict the most suitable items for a specific user, based on the user’s preferences and constraints. The latter are the focus of this thesis. While Recommender Systems have been successful in many domains, a number of challenges remain. For example, most implementations consider only single criteria ratings, and consequently are unable to identify why a user prefers an item over others. Many systems classify the user into one single group or cluster which is an unrealistic approach, since in real world users share commonalities in different degrees with diverse types of users. Others require a large amount of previously gathered data about users’ interactions and preferences, in order to be successfully applied. In this study, we introduce a methodology for the creation of Personalized Multi Criteria Context Aware Recommender Systems that aims to overcome these shortcomings. Our methodology incorporates the user’s current context information, and techniques from the Multiple Criteria Decision Analysis (MCDA) field of study to analyze and model the user preferences. To this end, we create a multi criteria user preference model to assess the utility of each item for a specific user, to then recommend the items with the highest utility. The criteria considered when creating the user preference model are the user’s location, mobility level and user profile. The latter is obtained by considering the user specific needs, and generalizing the user data from a large scale demographic database. We present a case study where we applied our methodology into PeRS, a personal Recommender System to recommend events that will take place within the Ottawa/Gatineau Region. Furthermore, we conduct an offline experiment performed to evaluate our methodology, as implemented in our case study. From the experimental results we conclude that our RS is capable to accurately narrow down, and identify, the groups from a demographic database where a user may belong, and subsequently generate highly accurate recommendation lists of items that match with his/her preferences. This means that the system has the ability to understand and typify the user. Moreover, the results show that the obtained system accuracy doesn’t depend on the user profile. Therefore, the system is potentially capable to produce equally accurate recommendations for a wide range of the population.