title: ÐÐµÑÐ¾Ð´Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½ÑÐºÐ¾Ð³Ð¾ Ð¾Ð±Ð¾ÑÑÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð´Ð¸ÑÑÑÐ¸Ð±ÑÑÑÐ¾ÑÐ°Ð¼ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«Ð Ð¾Ñ ÐÐ¸Ð°Ð³Ð½Ð¾ÑÑÐ¸ÐºÐ° Ð ÑÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Methods of promotion of medical equipment to distributors (on the example of LLC "Roche Diagnostics Rus")
Creators: name: ÐÐ°ÑÐ¸Ð±ÑÐ½, ÐÐ½Ð°Ð¸Ð´Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½ÑÐºÐ¾Ðµ Ð¾Ð±Ð¾ÑÑÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
Ð´Ð¸ÑÑÑÐ¸Ð±ÑÑÑÐ¾ÑÑ
Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½Ð°
Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ
medical equipment
promotion
distributors
medicine
events

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description: The subject of the graduate qualification work is "Methods of promotion of medical equipment to distributors (on the example of LLC "Roche Diagnostics Rus")".The given work is devoted to studying of methods and types of promotion of equipment to distributors representing companies selling medical equipment.Tasks that were solved during the study:1. Analysis of work and contractual terms with distribution networks.2. Drawing up an action plan to promote medical equipment to distributors.3. Calculation of the budget and estimates for the promotion activities.4. Forecast of the effectiveness of the proposed measures.The work was carried out on the basis of Roche Diagnostics Rus LLC, where a significant part of the material was collected: the characteristics and organizational structure of the enterprise, a technical and economic analysis of the company's activities, the existing distribution network of the organization was analyzed, measures to promote medical equipment to distributors were proposed, and a budget, estimate, and the effectiveness of measures were drawn up.As a result, such events were developed as: a medical exhibition, a medical seminar, an article in the industry media and the creation of a promotional video. Based on the available budget and the forecast of the effectiveness of the proposed measures for the promotion of medical equipment of LLC "Roche Diagnostics Rus" to distributors, it was decided to hold all four proposed events.