title: ÐÐ¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÑÑÐ¾Ð²Ð½Ñ ÐºÑÐ»ÑÑÑÑÑ Ð±ÐµÐ·Ð¾Ð¿Ð°ÑÐ½Ð¾ÑÑÐ¸ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÐµÐ¹
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Improving safety culture through the use of social networks
Creators: name: ÐÐ»Ð¸ÑÐµÐµÐ²Ð°, ÐÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÐºÑÐ»ÑÑÑÑÐ° Ð±ÐµÐ·Ð¾Ð¿Ð°ÑÐ½Ð¾ÑÑÐ¸
ÑÐµÑÐ¿Ð¸ÑÐ°ÑÐ¾ÑÑ
ÑÑÐ°Ð½Ð´Ð°ÑÑÑ
Ð°Ð»Ð³Ð¾ÑÐ¸ÑÐ¼Ñ
Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
safety culture
respirators
standards
algorithms
promotion tools of social media marketing

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description: This work is devoted to the analysis of the use of social networking tools to improve the level of safety culture, as well as the development of algorithms for using tools for promoting RPE through social networks, providing practical recommendations for the use of promotion tools to improve the level of culture among employees. The object of the study is the discipline Â« technosphere safetyÂ». The subject of the study is the tools for promoting RPE in social networks and their algorithms. The goal of the work is to develop strategies to increase the level of safety culture among the population through the use of social networks. During the work the following tasks were solved: 1. Justification of the need to use social networks to promote the use of RPE and to improve safety culture 2. Selection (evaluation) of tools used for promotion in social media networks 3. Development of practical recommendations for the use of promotion tools in social networks in order to improve the level of safety culture As a result of the work, the need to use social networks to increase the level of safety culture among the population was substantiated, the most common promotion tools in social networks were analyzed, algorithms were given for using tools for promoting RPE in social networks, and practical recommendations were given to increase the level of safety culture among the population. To achieve these results, information technologies such as the ConsultantPlus database were used in the work. Based on the conducted research, strategies were developed for using promotional tools in social networks to improve the culture of safety among the population and employees working in hazardous conditions.