title: ÐÐµÑÐ¾Ð´Ð¸ÐºÐ° Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÐµÐ¹ Ð¾Ð±Ð»Ð°ÑÐ½ÑÑ ÑÐµÑÐ²Ð¸ÑÐ¾Ð² Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð¸Ð½ÑÐµÐ»Ð»ÐµÐºÑÑÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð´Ð°Ð½Ð½ÑÑ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ° Ð¿Ð¾ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ 27.04.03 - Ð¡Ð¸ÑÑÐµÐ¼Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ; 27.04.03_01 - Ð¢ÐµÐ¾ÑÐ¸Ñ Ð¸ Ð¼Ð°ÑÐµÐ¼Ð°ÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¼ÐµÑÐ¾Ð´Ñ ÑÐ¸ÑÑÐµÐ¼Ð½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¸ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð² ÑÐµÑ Ð½Ð¸ÑÐµÑÐºÐ¸Ñ Ð¸ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÐºÐ¸Ñ ÑÐ¸ÑÑÐµÐ¼Ð°Ñ
titleType: Subtitle
Creators: name: ÐÑÐ¾ÑÐµÐ½ÐºÐ¾, ÐÐ»Ð¸Ð·Ð°Ð²ÐµÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÐÐ½ÑÐµÑÐ½ÐµÑ
ÐÐ¾ÑÐ»ÑÐ½Ð¾ÑÑÑ
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description: ÐÐ±ÑÐµÐºÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ â Ð¾Ð±Ð»Ð°ÑÐ½ÑÐ¹ ÑÐµÑÐ²Ð¸Ñ Ð² Ð²Ð¸Ð´Ðµ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°. 
Ð¦ÐµÐ»Ñ Ð¼Ð°Ð³Ð¸ÑÑÐµÑÑÐºÐ¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ - Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÐµÐ¹ Ð¿ÑÑÐµÐ¼ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ ÑÐ¿ÐµÑÐ¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹, Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð½ÑÑ Ð½Ð° Ð°Ð½Ð°Ð»Ð¸Ð·Ðµ Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð²
Ð Ð¿ÐµÑÐ²Ð¾Ð¹ Ð³Ð»Ð°Ð²Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð·Ð°Ð´Ð°ÑÐ¸ Data Mining. ÐÑÐ»Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¸Ñ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ²Ð° Ð¸ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐºÐ¸, Ð° ÑÐ°ÐºÐ¶Ðµ Ð´Ð°Ð½Ñ Ð¼Ð°ÑÐµÐ¼Ð°ÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¿Ð¾ÑÑÐ°Ð½Ð¾Ð²ÐºÐ¸ Ð·Ð°Ð´Ð°Ñ. ÐÐ¾Ð»ÐµÐµ Ð¿Ð¾Ð´ÑÐ¾Ð±Ð½Ð¾ Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¼ÐµÑÐ¾Ð´Ñ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸ Ð²Ð¸Ð·ÑÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð°ÑÑÐ¾ÑÐ¸Ð°ÑÐ¸Ð²Ð½ÑÑ Ð¿ÑÐ°Ð²Ð¸Ð». ÐÐ¾ Ð²ÑÐ¾ÑÐ¾Ð¹ Ð³Ð»Ð°Ð²Ðµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°Ð»Ð¸ÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÑÐ°Ð¿Ñ Ð¸Ð½ÑÐµÐ»Ð»ÐµÐºÑÑÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð´Ð°Ð½Ð½ÑÑ. ÐÑÐ»Ð° Ð¿Ð¾ÐºÐ°Ð·Ð°Ð½Ð° Ð²Ð·Ð°Ð¸Ð¼Ð¾ÑÐ²ÑÐ·Ñ Ð¼ÐµÐ¶Ð´Ñ Ð½Ð¸Ð¼Ð¸, Ð¾Ð¿Ð¸ÑÐ°Ð½Ñ Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ, Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐµÐ¼ÑÐµ Ð½Ð° ÐºÐ°Ð¶Ð´Ð¾Ð¼ Ð¸Ð· ÑÑÐ°Ð¿Ð¾Ð². Ð ÑÑÐµÑÑÐµÐ¹ Ð³Ð»Ð°Ð²Ðµ Ð¾Ð¿Ð¸ÑÐ°Ð½ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð¿ÑÐ¸Ð¼ÐµÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð¿Ð¾Ð¸ÑÐºÐ° Ð°ÑÑÐ¾ÑÐ¸Ð°ÑÐ¸Ð²Ð½ÑÑ Ð¿ÑÐ°Ð²Ð¸Ð» Ð´Ð»Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°. ÐÑÑÐ»ÐµÐ´ÑÐµÐ¼ÑÐµ Ð´Ð°Ð½Ð½ÑÐµ Ð±ÑÐ»Ð¸ Ð·Ð°Ð³ÑÑÐ¶ÐµÐ½Ñ Ð¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ, Ð½Ð° Ð¸Ñ Ð¾ÑÐ½Ð¾Ð²Ðµ Ð±ÑÐ»Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¸Ðµ Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ. ÐÑÐ» Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½ Ð¿Ð¾Ð¸ÑÐº Ð°ÑÑÐ¾ÑÐ¸Ð°ÑÐ¸Ð²Ð½ÑÑ Ð¿ÑÐ°Ð²Ð¸Ð» Ð¿Ð¾ ÑÐ¾Ð²Ð°ÑÐ°Ð¼ Ð¸ ÐºÐ°ÑÐµÐ³Ð¾ÑÐ¸ÑÐ¼ ÑÐ¾Ð²Ð°ÑÐ¾Ð². ÐÑÐµ Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½ÑÐµ Ð¿ÑÐ°Ð²Ð¸Ð»Ð° Ð±ÑÐ»Ð¸ Ð²Ð¸Ð·ÑÐ°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÐ¼Ð¸ Ð¼ÐµÑÐ¾Ð´Ð°Ð¼Ð¸.
description: The object of study is a cloud service in the form of an online store.
The purpose of the master's work is to increase user loyalty by creating special offers based on the analysis of customer behavior.
The main tasks of Data Mining were considered in the first chapter of the work. Their advantages and disadvantages were identified, and mathematical problem statements were given. Methods for implementing and visualizing association rules were considered in more detail. The second chapter described main stages of data mining, relationship between them and actions which performed at every stage. The third chapter shows a practical example of applying association rule search methods for an online store. The studied data were loaded and processed, user actions were analyzed. An association rule was searched for products and product categories. All the rules were visualized by various methods.