title: ÐÐ°ÑÑÐ±ÐµÐ¶Ð½ÑÐ¹ Ð¾Ð¿ÑÑ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð² Ð¼Ð°Ð»Ð¾Ð¼ Ð±Ð¸Ð·Ð½ÐµÑÐµ Ð¸ ÐµÐ³Ð¾ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð² Ð Ð¾ÑÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Foreign experience of franchising in small business and its use in Russia
Creators: name: ÐÐ¾Ð»ÐºÐ¾Ð²Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³
Ð¼Ð°Ð»ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ
ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸
ÑÑÐ°Ð½ÑÐ°Ð¹Ð·ÐµÑ
Ð¼Ð°ÑÐµÑÐ¸Ð½ÑÐºÐ°Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ
franchising
small business
franchisor
franchisee
parent company

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð°, Ð°Ð½Ð°Ð»Ð¸Ð·Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Â«CinnabonÂ», Â«Baskin RobbinsÂ», Â«Coffeeshop CompanyÂ», ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð¾Ð¿ÑÑÐ° Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð² Ð Ð¾ÑÑÐ¸Ð¸. Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð°ÑÐ¿ÐµÐºÑÐ¾Ð² ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð°. 2.ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð° ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð¾Ð²Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ Â«CinnabonÂ», Â«Baskin RobbinsÂ», Â«Coffeeshop CompanyÂ». 3. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½ SWOT-Ð°Ð½Ð°Ð»Ð¸Ð· Ð²ÑÐ±ÑÐ°Ð½Ð½ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹. 4. ÐÑÑÐ²Ð»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐºÐ¸ ÑÐ¸ÑÑÐµÐ¼Ñ 5. ÐÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð²ÑÐ±Ð¾ÑÑ ÑÑÐ°Ð½ÑÐ¸Ð·Ñ Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð°ÑÑ Ð½Ð° Ð±Ð°Ð·Ðµ Â«CinnabonÂ», Â«Baskin RobbinsÂ», Â«Coffeeshop CompanyÂ» ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹. Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐ¾ÑÐ³Ð¾Ð²ÑÐ¹ Ð¿ÑÐ¾ÑÐµÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¸ Ð¸Ñ ÑÐ¾ÑÑÐ°Ð², ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐµ ÑÐ¸ÑÑÐ¾Ð²ÑÐµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð² ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ðµ, ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ñ Ð·Ð°ÐºÐ¾Ð½Ð¾Ð´Ð°ÑÐµÐ»ÑÑÑÐ²Ð° Ð¸ ÑÑÐµÐ±ÑÐµÐ¼ÑÐµ Ð´Ð¾ÐºÑÐ¼ÐµÐ½ÑÑ Ð´Ð»Ñ Ð·Ð°ÐºÐ»ÑÑÐµÐ½Ð¸Ñ Ð´Ð¾Ð³Ð¾Ð²Ð¾ÑÐ°. Ð¢Ð°ÐºÐ¶Ðµ Ð±ÑÐ»Ð° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° Ð²Ð½ÐµÑÐ½Ð¸Ñ Ð¸ Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ñ ÑÐ°ÐºÑÐ¾ÑÐ¾Ð², Ð²Ð»Ð¸ÑÑÑÐ¸Ñ Ð½Ð° ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð¼ÐµÑÐ¾Ð´Ð¾Ð¼ SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·Ð°. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¾ ÑÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¾ Ð¿Ð¾Ð½ÑÑÐ¸Ðµ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð°, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Â«CinnabonÂ», Â«Baskin RobbinsÂ», Â«Coffeeshop CompanyÂ» Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ð° ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÐ° Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ, ÑÐ¸Ð»ÑÐ½ÑÐµ Ð¸ ÑÐ»Ð°Ð±ÑÐµ ÑÑÐ¾ÑÐ¾Ð½Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ð¿ÑÑÐ¸ ÑÐµÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼ Ð² Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸ÑÑ Ð¼ÐµÐ¶Ð´Ñ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·ÐµÑÐ¾Ð¼ Ð¸ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸.
description: The given work is devoted to the study of the development of franchising, analysis of the companies Â«CinnabonÂ», Â«Baskin RobbinsÂ», Â«Coffeeshop CompanyÂ», consideration of the experience of foreign companies in Russia. In the process of this research, the following tasks were solved: 1. The study of main theoretical aspects of franchising. 2. Analyzed the franchising activities of Â«CinnabonÂ», Â«Baskin RobbinsÂ», Â«Coffeeshop CompanyÂ». 3. Has done SWOT-analysis of the selected companies. 4. Identified the main shortcomings of the system. 5. Proposed recommendations for choosing a franchise. The work was carried out on the basis of "Cinnabon", "Baskin Robbins", "Coffeeshop Company" companies. In the course of the work, the trading process of enterprises and their composition, modern digital technologies in trade, legal requirements and the required documents for concluding an agreement were considered. Also, the assessment of external and internal factors affecting the development of companies was carried out using the SWOT analysis method. The result of the work was the concept of franchising was formulated, the effectiveness of Cinnabon, Baskin Robbins, Coffeeshop Company was assessed and the specifics of their work, strengths and weaknesses were identified, and ways of solving problems in relations between the franchisor and the franchisee were proposed.