title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð²ÑÑ Ð¾Ð´Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of the company`s strategy for entering the international market
Creators: name: ÐÐ°Ð¼ÐµÐ»Ð°ÑÐºÐ°Ñ, ÐÐ°Ð»ÐµÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÑ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
Ð¿ÑÑÐ¼Ð¾Ðµ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ°
Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
international business
strategy
real estate
competitiveness
direct investment
project efficiency
planning

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description: Topic of the work " Development of the company's strategy for entering the international marketÂ» 
 The object of study â luxury real estate Agency OOO Â«World of apartments â EliteÂ» in Saint-Petersburg 
 The objective is to develop an exit strategy to the international market of services - real estate Agency Â«World of apartments â EliteÂ». 
 Tasks of the final qualification work: 
 - study the theoretical aspects of developing a strategy for entering the international market; 
 - study the current state of the real estate market in Russia and Spain;
 - conduct a marketing and competitive analysis of the activities of World of apartments â Elite LLC; 
 - evaluate the results of financial and economic activities of World of apartments â Elite LLCÂ»; 
 - develop a strategy for entering the Spanish market of World of apartments â Elite LLC. 
 The research used General scientific and special research methods: SWOT analysis, PEST analysis, competitive analysis, comparative and content analysis, and evaluation of the effectiveness of investment attractiveness of projects. 
 Based on the results of the research, the most favorable Spanish market for the company was determined and a strategy for entering this real estate market was chosen - the strategy of direct investment. A strategic plan for entering the international market of World of apartments â Elite LLC was developed and an assessment of the effectiveness of the investment project was given, which showed that the project can be promising and successful.