title: Ð¡Ð¾ÑÐ¸Ð¾-ÐºÑÐ»ÑÑÑÑÐ½ÑÐ¹ Ð¸ Ð¼ÐµÐ¶ÑÑÐ·ÑÐºÐ¾Ð²Ð¾Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð²ÑÑÐ°Ð¶ÐµÐ½Ð¸Ð¹ ÑÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ (Ð½Ð° Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ðµ ÑÐ°Ð¹ÑÐ¾Ð² ÑÑÐ°Ð½ÑÐ½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Socio-cultural and cross-lingual analysis of value representation based on the material of transnational companiesâ websites
Creators: name: ÐÐµÑÐ½ÐµÑ, ÐÐ°Ð²ÐµÐ»
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð»Ð¸Ð½Ð³Ð²Ð¾ÐºÑÐ»ÑÑÑÑÐ¾Ð»Ð¾Ð³Ð¸Ñ
Ð»Ð¸Ð½Ð³Ð²Ð¾ÐºÑÐ»ÑÑÑÑÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð·
ÑÐµÐ½Ð½Ð¾ÑÑÑ
Ð´Ð¸ÑÐºÑÑÑ
Ð¼Ð¸ÑÑÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
linguoculturology
linguoculturological analysis
value
discourse
company mission

description: ÐÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ â ÑÐ·ÑÐºÐ¾Ð²ÑÐµ ÑÑÐµÐ´ÑÑÐ²Ð° Ð²ÑÑÐ°Ð¶ÐµÐ½Ð¸Ñ ÑÐµÐ½Ð½Ð¾ÑÑÐ½ÑÑ ÑÐ¼ÑÑÐ»Ð¾Ð² Ð¸ Ð¾ÑÐµÐ½Ð¾ÑÐ½Ð¾ÑÑÐ¸ Ð² Ð°Ð½Ð³Ð»Ð¸Ð¹ÑÐºÐ¾Ð¼ Ð¸ ÑÑÑÑÐºÐ¾Ð¼ ÑÐ·ÑÐºÐ°Ñ. Ð¦ÐµÐ»Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐ¾ÑÐ¸Ð¾ÐºÑÐ»ÑÑÑÑÐ½Ð¾Ð³Ð¾ Ð¸ Ð¼ÐµÐ¶ÑÑÐ·ÑÐºÐ¾Ð²Ð¾Ð³Ð¾ ÑÐ¾Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÑÑÐµÐ´ÑÑÐ² Ð²ÑÑÐ°Ð¶ÐµÐ½Ð¸Ñ ÑÐµÐ½Ð½Ð¾ÑÑÐ½Ð¾Ð¹ Ð¼Ð¾ÑÐ¸Ð²Ð°ÑÐ¸Ð¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð½Ð° Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ðµ ÑÑÑÑÐºÐ¾ÑÐ·ÑÑÐ½ÑÑ Ð¸ Ð°Ð½Ð³Ð»Ð¾ÑÐ·ÑÑÐ½ÑÑ ÑÐ°Ð¹ÑÐ¾Ð² ÑÑÐ°Ð½ÑÐ½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Nestle, McDonaldâs Ð¸ Coca-Cola. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸Ð»Ð¾ÑÑ Ñ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸ÐµÐ¼ ÑÐ¼Ð¿Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¸ Ð¾Ð±ÑÐµÐ½Ð°ÑÑÐ½ÑÑ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÐ°Ð¼Ð¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÑÑÑÑ: 1) ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð¿Ð¾Ð´ÑÐ¾Ð´Ð¾Ð² Ðº Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ Ð¿Ð¾Ð½ÑÑÐ¸Ñ Â«ÑÐµÐ½Ð½Ð¾ÑÑÑÂ» Ð² ÐºÐ¾Ð½ÑÐµÐºÑÑÐµ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ Ð½Ð°ÑÑÐ½ÑÑ Ð¾ÑÑÐ°ÑÐ»ÐµÐ¹; 2) Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ Ð´Ð¸Ð´Ð°ÐºÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð°ÑÐ¿ÐµÐºÑÐ¾Ð² Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ ÑÐµÐ½Ð½Ð¾ÑÑÐµÐ¹; 3) ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ðµ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÐ¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¼Ð¸ÑÑÐ¸Ð¸ Ð½Ð° ÑÐ°Ð¹ÑÐµ ÑÑÐ°Ð½ÑÐ½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐºÐ°Ðº ÑÐ¸Ð¿Ð° ÑÐµÐºÑÑÐ°; 4) Ð¾ÑÑÑÐµÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð»Ð¸Ð½Ð³Ð²Ð¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÑÐµÐ´ÑÑÐ², Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÑÑÑÐ¸Ñ ÑÐµÐ½Ð½Ð¾ÑÑÐ¸, Ð²ÑÑÐ°Ð¶ÐµÐ½Ð½ÑÐµ Ð² Ð¼Ð¸ÑÑÐ¸ÑÑ ÑÑÐ°Ð½ÑÐ½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¼Ð¾Ð³ÑÑ Ð±ÑÑÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ñ Ð² Ð¿ÑÐ¾ÑÐµÑÑÐµ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð¸ Ð² ÑÐ¾Ð´Ðµ Ð¿ÑÐµÐ¿Ð¾Ð´Ð°Ð²Ð°Ð½Ð¸Ñ ÐºÑÑÑÐ¾Ð² ÐºÑÐ»ÑÑÑÑÐ¾Ð»Ð¾Ð³Ð¸Ð¸, Ð»ÐµÐºÑÐ¸ÐºÐ¾Ð»Ð¾Ð³Ð¸Ð¸, Ð»Ð¸Ð½Ð³Ð²Ð¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð°, ÑÑÐ¸Ð»Ð¸ÑÑÐ¸ÐºÐ¸, Ð° ÑÐ°ÐºÐ¶Ðµ Ð² ÑÐ°Ð±Ð¾ÑÐµ ÑÐ¿ÐµÑÐºÑÑÑÐ¾Ð², ÑÐ¿ÐµÑÑÐµÐ¼Ð¸Ð½Ð°ÑÐ¾Ð², Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð½ÑÑ Ð²Ð¾Ð¿ÑÐ¾ÑÐ°Ð¼ Ð»Ð¸Ð½Ð³Ð²Ð¾ÐºÑÐ»ÑÑÑÑÐ¾Ð»Ð¾Ð³Ð¸Ð¸, Ð¼ÐµÐ¶ÐºÑÐ»ÑÑÑÑÐ½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸.
description: The subject of the study is linguistic means representing value-based denotations and evaluations in the English and Russian languages. The aim of the work is to implement a socio-cultural and cross-lingual comparison of the means expressing value motivation of activity based on material from Russian-language and English-language websites of Nestle, McDonaldâs and Coca-Cola transnational companies. The work was conducted with general-scientific methods and empirical method of research. Research findings are: 1) strategy characteristics for the research of the concept of âvalueâ in the context of various scientific branches; 2) determination of didactic principles and aspects related to the study of values; 3) theoretical justification of the need to study the mission on the website of a transnational company as a type of text; 4) introduction of linguacultural analysis of values represented in the missions of transnational companies. The results of this work can be applied to the process of development and in the course of teaching cultural studies, lexicology, linguistic analysis, stylistics, as well as in the sphere of special courses, seminars on cultural linguistics, intercultural communication.