title: Ð¡Ð¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ Ð¼ÐµÐ´Ð¸Ð° ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«Ð Ð¾ÑÑÐµÑÐ¸ ÐÐµÐ½ÑÐ½ÐµÑÐ³Ð¾Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Social media as a tool of internal communication of the companies (on the example of PJSC Â«Rosseti LenenergoÂ»)
Creators: name: ÐÐ°ÑÐºÐ¾Ð²ÐµÑ, ÐÐ»ÑÐ³Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ Ð¼ÐµÐ´Ð¸Ð°
Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ðµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
ÑÐ¸ÑÑÐµÐ¼Ð° Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ Ð¼ÐµÐ´Ð¸Ð° Ð²Ð¾ Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
Ð²Ð¾Ð²Ð»ÐµÑÐµÐ½Ð½Ð¾ÑÑÑ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð°
social media
internal communications of the company
the companys internal communications system
trends in the use of social media in internal communications of the company
staff involvement

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description: The topic of the final qualifying work: Â«Social media as a tool of internal communication of the companies (on the example of PJSC Â«Rosseti LenenergoÂ»)Â». This work is devoted to the study of social media as a tool for internal communications of the company and the development of necessary measures to improve its effectiveness. The tasks that were solved during the research: the study of internal communications of the company as a phenomenon; consideration and comparison of the results of Russian and foreign research on this topic; the study of current trends in internal communications in companies using social media; the study of the main activity of the company; analysis of the effectiveness of activities carried out using social media in the company; creation of additional solutions for to involve staff and increase loyalty through social media; conducting SWOT analysis, PEST analysis, competitive analysis of communications; analysis of the companys current internal communications activities; development and practical application of recommendations for conducting internal communications using social media; summarizing and determining the effectiveness of the activities carried out. As a result, a number of scientific literature on the topic of social media and their role in the internal communications of the company were studied. An analysis of the effectiveness of the activities carried out in the companyâs Telegram channel was also carried out and new ways to increase staff engagement and loyalty to the company were proposed.