title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð¸Ð´Ð¶Ð¸ÑÐ°Ð»-Ð¾ÑÐ¸ÐµÐ½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÑÑÐ¾Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐ "Ð­ÑÐ°Ð»Ð¾Ð½ ÐÐµÐ½Ð¡Ð¿ÐµÑÐ¡ÐÐ£")
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of digital-oriented strategy for a construction company (on the example of JSC "Etalon LenSpetsSMU")
Creators: name: Ð§Ð¾ÑÐ½Ð°Ñ, Ð¡Ð¾ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÑÑÐ¾Ð¸ÑÐµÐ»ÑÐ½Ð°Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ
Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÐµÐ´Ð°
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
Ð°Ð½Ð°Ð»Ð¸Ð· Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¹ ÑÑÐµÐ´Ñ ÑÑÑÐ¾Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
construction company
information environment
competitiveness
analysis of the internal environment of the construction company

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description: This work is devoted to identifying weaknesses and improving the existing strategy of the construction company, taking into account the influence of the information environment around its brand. Tasks that were solved in the course of the study: - study of the regulatory framework for operating a construction company; - identification and analysis of macroeconomic factors that affect the company's operations; - identifying the approximate market position and weaknesses in the company's strategy; - analysis of the internal environment of the company The paper reviews and analyzes the activities of JSC "Etalon LenSpetsSMU" on the basis of publicly available information, including disclosures of the company's financial statements. It also analyzes the company's competitors and assesses its position in the developer market by using strategic relationship maps. The following methods were used: study and analysis of relevant scientific literature, methods of economic and financial analysis, assessment of the information environment using Python 3 programming tools, regression analysis, analysis and mapping of strategic relationships, application of the digital competitiveness matrix.