title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¼Ð°Ð»Ð¾ÑÐ¸ÑÐ°Ð¶Ð½Ð¾Ð³Ð¾ Ð¸Ð·Ð´Ð°Ð½Ð¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a strategy for promoting a small-circulation publication
Creators: name: ÐÐ¾Ð»Ð¾Ð²Ð¸Ð½ÑÑÐº, ÐÐ»Ð°Ð´Ð¸ÑÐ»Ð°Ð²
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
ÑÑÐ½Ð¾Ðº Ð¼Ð°Ð»Ð¾ÑÐ¸ÑÐ°Ð¶Ð½ÑÑ Ð¸Ð·Ð´Ð°Ð½Ð¸Ð¹
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
promotion strategy
small publications market
promotion
marketing
marketing research
marketing communications

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description: The topic of the final qualifying work of the bachelor's work: "Development of a strategy for promoting a small-circulation publication." The purpose of this work is to develop a strategy for promoting a new participant in the market of small circulation publications. Work tasks: Â¬ to give a general description of the concept of the new edition; Â¬ make a choice of the target audience of the publication; Â¬ to analyze the factors of the macro- and microenvironment of the publication; Â¬ analyze marketing communications tools; Â¬ conduct a marketing research to find out the preferences of the target audience; Â¬ make a choice of the most effective marketing communication tools; Â¬ develop activities to promote the publication; Â¬ determine the budget for the promotion campaign; Â¬ evaluate the effectiveness of the proposed measures. In the process of work, the following methods were used: analysis of literature, regulatory legal acts and open sources, questioning the target audience, in-depth interviews. The main results of the work carried out were the creation of a plan for marketing communications, as well as recommendations for assessing their effectiveness, which were based on the results of an analysis of the situation in the market of small-circulation publications and the results of quantitative and qualitative marketing research. In turn, the practical significance of the work lies in the possibility of developing a promotion strategy for other market participants based on the results of marketing research and the proposed promotion strategy.