title: ÐÑÐµÐ½ÐºÐ° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Â«ÐÑÐ¹ÑÐ¶Ð¾Ñ ÐÐ°Ð¾ÑÐ°Ð¹Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Assessment of the competitiveness of the enterprise in the international market (by the example Â«Guizhou MaotaiÂ»)
Creators: name: ÐÐ°Ð½Ñ Ð§Ð¶ÑÐ½ÑÐ¸Ð½Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¾Ð¿ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ ÑÑÐ½Ð¾Ðº
Ð°Ð»ÐºÐ¾Ð³Ð¾Ð»ÑÐ½Ð°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
competitiveness
competitive market
alcoholic beverages market
international market
financial analysis of the company

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description: The purpose of the final qualification work is to assess the competitiveness of the Maotai company in the domestic market of alcoholic beverages and develop measures aimed at improving its competitiveness. To achieve this goal, it is necessary to solve the following main tasks: 1. To explore the concept of market competition and competitiveness of the company. 2. To study the factors of the companys competitiveness. 3. Analyze the existing methods of assessing the competitiveness of the company. 4. To analyze the current state of alcoholic beverages in the world. 5.Explore the place of Chinas alcoholic beverage industry in the global market. 6. To study the problems and prospects of the development of Guizhou Maotai company in the international market. 7. Perform an analysis of the organizational structure and financial and economic activities of the Guizhou Maotai company. 8. To assess the competitiveness of the company in comparison with its main competitors. 9. Propose measures to improve the competitiveness of the company in foreign markets and evaluate their economic efficiency. The information base of the study is based on the data of the financial and economic reporting of the Guizhou Maotai company. The analysis and processing of competitiveness data was carried out using MS Office (Excel) software.