title: ÐÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¸ Ð¿ÑÑÐ¸ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ "Ð Ð¡Ð")
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Competitiveness of the enterprise and ways of improvement (on the example of "RSM" LLC )
Creators: name: ÐÑÑÐ½ÑÑÑÑÐ³, Ð­Ð½ÑÐ¶Ð¸Ð½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð·
Ð¼ÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¿Ð¾Ð´Ñ Ð¾Ð´Ñ
SNW Ð°Ð½Ð°Ð»Ð¸Ð·
ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸
Ð¿ÑÐ¾Ð¼Ð¾-Ð°ÐºÑÐ¸Ð¹
Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¸
strategic analysis
methodological approaches
SNW analysis
economic indicators
promotions
events

description: Ð¦ÐµÐ»Ñ: Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶Ð¸ÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÐµÐµ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«Ð Ð¡ÐÂ») ÐÐ°Ð´Ð°ÑÐ¸: â Ð¾Ð¿Ð¸ÑÐ°ÑÑ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð°ÑÐ¿ÐµÐºÑÑ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸; â ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð² ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ° ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑÑ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸; â ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÑÑ Ð¼ÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¿Ð¾Ð´ÑÐ¾Ð´Ñ Ðº Ð¾ÑÐµÐ½ÐºÐµ Ð¸ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¹; â Ð´Ð°ÑÑ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÑ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¸ Ð¾ÑÑÐ°ÑÐ»ÐµÐ²Ð¾Ð³Ð¾ Ð¾ÐºÑÑÐ¶ÐµÐ½Ð¸Ñ ÐÐÐ Â«Ð Ð¡ÐÂ»; â Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ ÐÐÐ Â«Ð Ð¡ÐÂ»; â Ð¿ÑÐµÐ´Ð»Ð¾Ð¶Ð¸ÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÐÐÐ Â«Ð Ð¡ÐÂ» Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ Ð´Ð¸ÑÐºÐ°ÑÐ½Ñ-Ð±Ð°ÑÐ° Â«KillfishÂ», Ð³Ð´Ðµ ÑÐ¾Ð±Ð¸ÑÐ°Ð»Ð°ÑÑ ÑÐ°ÑÑÑ ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°: ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð°Ñ Ð¾ÑÑÐµÑÐ½Ð¾ÑÑÑ Ð±Ð°ÑÐ°, ÑÑÐµÑÐ½Ð°Ñ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ° Ð±Ð°ÑÐ°, Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÐµÐ¼ÑÐµ Ð±Ð°ÑÐ¾Ð¼ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð° Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð·Ð°Ð¿ÑÑÐµÐ½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð¼Ð°Ð°ÐºÑÐ¸Ð¸ Â«ÐÐ¾Ð¼Ð±Ð°-Ð±ÑÑÐ³ÐµÑÂ» Ð±Ð°ÑÐ¾Ð¼ Â«KillfishÂ», ÐºÐ¾ÑÐ¾ÑÐ°Ñ Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸Ð»Ð°ÑÑ 14 Ð´Ð½ÐµÐ¹. Ð­ÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð¼Ð¾Ð°ÐºÑÐ¸Ð¸ Ð² Ð±Ð°ÑÐµ Â«KillfishÂ» ÑÐ¾ÑÑÐ°Ð²Ð¸Ð»Ð° Ð² 9,4. Ð¢Ð°ÐºÐ¸Ð¼ Ð¾Ð±ÑÐ°Ð·Ð¾Ð¼, Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ ÑÐµÐ³ÑÐ»ÑÑÐ½ÑÑ Ð¸Ð½ÑÐµÑÐµÑÐ½ÑÑ Ð¿ÑÐ¾Ð¼Ð¾Ð°ÐºÑÐ¸Ð¹ ÑÐ²ÐµÐ»Ð¸ÑÐ¸Ð²Ð°ÐµÑÑÑ Ð¿Ð¾ÑÐ¾Ðº Ð¿Ð¾ÑÐµÑÐ¸ÑÐµÐ»ÐµÐ¹, Ð¸ Ð¿ÑÐ¸ Ð´Ð¾Ð»Ð¶Ð½Ð¾Ð¼ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ð¸ Ð¼Ð¾Ð¶Ð½Ð¾ Ð¿ÑÐ¸Ð¾Ð±ÑÐµÑÑÐ¸ Ð½Ð¾Ð²ÑÑ Ð¿Ð¾ÑÑÐ¾ÑÐ½Ð½ÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð².
description: Purpose: a comprehensive review of the theoretical and practical issues of accounting and analysis of financial instruments. Tasks: describe the theoretical aspects of the formation of the organizationâs competitiveness; consider strategic analysis as a tool for managing the competitiveness of and organization; consider methodological approaches to assessing and increasing the competitiveness of organizations; give a description of the activities and industry environment of RSM LLC; analyze the competitiveness of RSM LLC; to propose the main directions of increasing the competitiveness of RSM LLC. The work was carried out on the basis of the Â«Killfish Â» discount bar, where part of the factual material was collected: the bar's financial statements, the bar's accounting policy, the financial instruments used by the bar. As a result, the effectiveness of the âBomb-Burgerâ promotion launched by the âKillfishâ bar, which lasted 14 days, was analyzed. The effectiveness of the promotion in the bar âKillfishâ was 9,4. Thus, with the help of regular interesting promotions, the flow of visitors increases, and with proper servce, you can acquire new regular customers.