title: Ð ÐµÐ´Ð°ÐºÑÐ¾ÑÑÐºÐ¸Ðµ Ð°ÑÐ¿ÐµÐºÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¼ÐµÐ¼Ð¾Ð² Ð² Ð¸Ð·Ð´Ð°Ð½Ð¸ÑÑ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Editorial aspects of the use of memes in publications
Creators: name: Ð¥Ð»ÑÑÑÐ¾Ð²Ð°, ÐÐ»ÑÐ½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð¼ÐµÐ¼Ñ Ð² Ð¸Ð·Ð´Ð°Ð½Ð¸ÑÑ
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼ÐµÐ¼Ñ
ÑÐµÐ´Ð°ÐºÑÐ¾ÑÑÐºÐ°Ñ Ð¿Ð¾Ð´Ð³Ð¾ÑÐ¾Ð²ÐºÐ°
Ð²Ð¾ÑÐ¿ÑÐ¸ÑÑÐ¸Ðµ Ð¼ÐµÐ¼Ð¾Ð²
memes in publications
internet-memes
editorial preparation
perception of memes

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description: The theme of the final qualification work: Â«Editorial aspects of the use of memes in publicationsÂ». The work reveals the features of the use and processing of Internet memes by the editor as part of modern advertising, periodicals and non-fiction publications. The purpose of the final qualifying work is the formation of practical recommendations for the use of memes in publications.Achieving this goal is due to the fulfillment of the following tasks: 1. Studying the history of the emergence and functionality of the meme as a cultural phenomenon with the obligatory reliance on Internet sources and primary sources; 2. The study of sources of official information in order to find the place of the meme in the process of editorial and publishing preparation of the publication; 3. Studying examples of the use of memes in publications; 4. Conducting a sociological study that examines the perception of readers of memes in publications; 5. Formation of recommendations for the implementation of editorial preparation of memes as part of the publication;As part of the work, a number of memes were analyzed, as well as a study of their perception by 250 readers.As a result of the work carried out, the problems associated with the integration and formatting of memes in publications were studied, and recommendations were developed for the most effective use of this phenomenon in publishing.