title: Ð Ð°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð¸ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð±Ð°Ð½ÐºÐ¾Ð²ÑÐºÐ¸Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð² private banking (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐ Â«ÐÐ»ÑÑÐ°-Ð±Ð°Ð½ÐºÂ» )
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development and improvement of banking products private banking (on the example of JSC Alfa-bank)
Creators: name: Ð ÑÑÐ»Ð¾Ð², Ð¡ÐµÑÐ³ÐµÐ¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð±Ð°Ð½Ðº
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð±Ð°Ð½ÐºÐ¾Ð²ÑÐºÐ¸Ðµ ÑÑÐ»ÑÐ³Ð¸
ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐµ ÑÑÐ»ÑÐ³Ð¸
Ð±Ð°Ð½ÐºÐ¾Ð²ÑÐºÐ¸Ð¹ ÑÐµÐºÑÐ¾Ñ
Ð±Ð°Ð½ÐºÐ¾Ð²ÑÐºÐ°Ñ ÑÐ¸ÑÑÐµÐ¼Ð°
Ð¿ÑÐµÐ´Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÑÑÐ»ÑÐ³
bank
strategy
bank services
financial services
bank sector
bank system
provision of services

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÐÐ Â«ÐÐ»ÑÑÐ° â ÐÐ°Ð½ÐºÂ». 
ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ â ÑÐ¸ÑÑÐµÐ¼Ð° Ð¿ÑÐµÐ¼Ð¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð±Ð°Ð½ÐºÐ¾Ð²ÑÐºÐ¾Ð³Ð¾ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ.
ÐÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸ ÑÐ¸Ð½ÑÐµÐ·.
ÐÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð¾Ð±ÑÑÐ»Ð°Ð²Ð»Ð¸Ð²Ð°ÐµÑÑÑ ÑÐµÐ¼, ÑÑÐ¾, Ð½ÐµÑÐ¼Ð¾ÑÑÑ Ð½Ð° Ð¿Ð¾Ð¿ÑÐ»ÑÑÐ½Ð¾ÑÑÑ Ð¿ÑÐµÐ¼Ð¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ ÑÑÐµÐ´Ð¸ Ð±Ð°Ð½ÐºÐ¾Ð² Ð¸ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð², Ð² Ð»Ð¸ÑÐµÑÐ°ÑÑÑÐµ Ð´Ð°Ð½Ð½ÑÐ¹ Ð²Ð¾Ð¿ÑÐ¾Ñ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐ¾ÑÐ½Ð¾ Ð¾ÑÐ²ÐµÑÐµÐ½, Ð¸ Ð½Ðµ ÐºÐ°Ð¶Ð´ÑÐ¹ Ð°Ð²ÑÐ¾Ñ Ð¼Ð¾Ð¶ÐµÑ ÑÐºÐ°Ð·Ð°ÑÑ, ÑÑÐ¾ Ð´Ð°Ð½Ð½Ð¾Ðµ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð¼Ð¾Ð´Ð¾ÑÑÐ°ÑÐ¾ÑÐ½ÑÐ¼. ÐÐ¼ÐµÑÑÐµ Ñ ÑÑÐ¸Ð¼ Ð¿ÑÐµÐ¼Ð¸Ð°Ð»ÑÐ½ÑÐµ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ Ð±Ð°Ð½ÐºÐ¾Ð² Ð½Ðµ Ð²ÑÐµÐ³Ð´Ð° Ð²ÑÐ´ÐµÑÐ¶Ð¸Ð²Ð°ÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ñ Ð² ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ð¸ Ñ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð°Ð¼Ð¸ Ð¸Ð½Ð¾ÑÑÑÐ°Ð½Ð½ÑÑ Ð±Ð°Ð½ÐºÐ¾Ð². ÐÑÐµ ÑÑÐ¾ Ð¾Ð±ÑÑÐ»Ð°Ð²Ð»Ð¸Ð²Ð°ÐµÑ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÑ Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð²Ð¾Ð¿ÑÐ¾ÑÐ°, Ð° ÑÐ°ÐºÐ¶Ðµ Ð²ÑÐ½ÐµÑÐµÐ½Ð¸Ñ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼ Ð¿ÑÐµÐ¼Ð¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ Ð² ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ Ð±Ð°Ð½ÐºÐ°Ñ.
Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ â Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¼ÐµÑÐ°Ð½Ð¸Ð·Ð¼Ð° Ð¿ÑÐµÐ¼Ð¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð±Ð°Ð½ÐºÐ¾Ð²ÑÐºÐ¾Ð³Ð¾ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ ÐºÐ°Ðº Ð² ÑÐµÐ»Ð¾Ð¼ Ð¿Ð¾ ÑÑÑÐ°Ð½Ðµ, ÑÐ°Ðº Ð¸ Ð² Ð¾ÑÐ´ÐµÐ»ÑÐ½Ð¾ Ð²Ð·ÑÑÐ¾Ð¼ Ð±Ð°Ð½ÐºÐµ, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐµÐ¼Ð¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð².
ÐÐ°Ð´Ð°ÑÐ¸ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ:ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÑÑ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ ÑÑÐ»ÑÐ³ private banking Ð² ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¸Ñ Ð±Ð°Ð½ÐºÐ°Ñ, Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¸ÑÑÐµÐ¼Ñ private banking Ð² ÐÐ Â«ÐÐ»ÑÑÐ° â ÐÐ°Ð½ÐºÂ», Ð¿ÑÐµÐ´Ð»Ð¾Ð¶Ð¸ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¸ÑÑÐµÐ¼Ñ private banking Ð² ÐÐ Â«ÐÐ»ÑÑÐ° â ÐÐ°Ð½ÐºÂ».
description: The object of this work is Alfa - Bank JSC.
The subject is a premium banking system.
Research methods: analysis and synthesis.
The relevance of this work is determined by the fact that, despite the popularity of premium services among banks and customers, this issue is not adequately covered in the literature, and not every author can say that this area is self-sufficient. At the same time, premium programs of Russian banks do not always withstand competition in comparison with programs of foreign banks. All this necessitates the study of this issue, as well as making proposals for improving premium service programs in Russian banks.
The purpose of the work is to study the mechanism of premium banking services both in the whole country and in a single bank, to develop proposals for improving premium customer service.
The objectives of this work: to consider the theoretical foundations of private banking services in commercial banks, to analyze the private banking system in Alfa Bank JSC, to propose measures to improve the private banking system in Alfa Bank JSC.