title: Ð¢ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ñ Ð´Ð¾Ð¿Ð¾Ð»Ð½ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÐ°Ð»ÑÐ½Ð¾ÑÑÐ¸ Ð² ÑÐµÐºÐ»Ð°Ð¼Ðµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The Use of Augmented Reality Technology in Advertising and Public Relations
Creators: name: Ð Ð¾Ð¶Ð½Ð¾Ð²Ð°, ÐÐ½Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ñ Ð´Ð¾Ð¿Ð¾Ð»Ð½ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÐ°Ð»ÑÐ½Ð¾ÑÑÐ¸
ÑÐµÐºÐ»Ð°Ð¼Ð°
Ð±ÑÐµÐ½Ð´
ÑÑÐµÐ´ÑÑÐ²Ð° ÑÐµÐºÐ»Ð°Ð¼Ñ
augmented reality technology
advertising
brand
advertising tools

description: Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¸ÑÑÐ»ÐµÐ´ÑÐµÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð´Ð¾Ð¿Ð¾Ð»Ð½ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÐ°Ð»ÑÐ½Ð¾ÑÑÐ¸ Ð² ÑÐµÐºÐ»Ð°Ð¼Ðµ Ð² ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° ÑÑÐ½ÐºÐµ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: Ð²ÑÑÐ²Ð¸ÑÑ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð» Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð´Ð¾Ð¿Ð¾Ð»Ð½ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÐ°Ð»ÑÐ½Ð¾ÑÑÐ¸ Ð² ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ Ð²Ð¾Ð¾Ð±ÑÐµ Ð¸ ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ð² ÑÐ°ÑÑÐ½Ð¾ÑÑÐ¸; Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð´Ð¾Ð¿Ð¾Ð»Ð½ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÐ°Ð»ÑÐ½Ð¾ÑÑÐ¸ Ð² ÑÐµÐºÐ»Ð°Ð¼Ðµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¹ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ; Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÐÐÐ Â«ÐÑÑÐµÂ» Ð½Ð° ÑÑÐ½ÐºÐµ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ; ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð²Ð°ÑÐ¸Ð°Ð½ÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð´Ð¾Ð¿Ð¾Ð»Ð½ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÐ°Ð»ÑÐ½Ð¾ÑÑÐ¸ Ð² ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸. Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÑ Ð¸ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½ÑÑ ÑÐºÑÐ¿ÐµÑÑÐ¾Ð² Ð² Ð¾Ð±Ð»Ð°ÑÑÑÑ ÑÐµÐºÐ»Ð°Ð¼Ñ, ÑÐ²ÑÐ·ÐµÐ¹ Ñ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑÑ Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°, Ð¸Ð·ÑÑÐ°Ð²ÑÐ¸Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÐµ Ð°ÑÐ¿ÐµÐºÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð´Ð¾Ð¿Ð¾Ð»Ð½ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÐ°Ð»ÑÐ½Ð¾ÑÑÐ¸. ÐÐ¾Ð¼Ð¸Ð¼Ð¾ Ð²ÑÑÐµÑÐ¿Ð¾Ð¼ÑÐ½ÑÑÑÑ Ð¸ÑÑÐ¾ÑÐ½Ð¸ÐºÐ¾Ð² Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¾ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ÐÑÑÐµÂ» Ð¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐµÑÑÑÑÑ, Ð¿Ð¾ÑÑÐ°Ð»Ñ Ð¸ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½ÑÐµ Ð±Ð¸Ð±Ð»Ð¸Ð¾ÑÐµÐºÐ¸, Ð¿ÑÐ±Ð»Ð¸ÐºÑÑÑÐ¸Ðµ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ñ Ð¾ Ð½Ð¾Ð²ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸ÑÑ ÑÐµÐºÐ»Ð°Ð¼Ñ. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÑ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÐµ ÑÐµÐ»Ñ, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° Ð¾Ð±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð², ÑÐµÑÐµÐ½Ñ Ð·Ð°Ð´Ð°ÑÐ¸ ÐÐÐ .
description: The thesis explores the application of augmented reality technology in advertising as a tool for promoting a company in the food service market. Tasks addressed during the research: identify the potential of using augmented reality technology in the communication industry in general and as a communication tool in particular; analyze the use of augmented reality technology in advertising for food service organizations; conduct a communication analysis and positioning analysis of LLC "Bushe" in the food service market; develop options for using augmented reality technology in the advertising activities of the organization. The work is based on studies of foreign and domestic experts in the fields of advertising, public relations, and marketing, who have studied various aspects of the application of augmented reality technology. In addition to the above-mentioned sources, internal studies on LLC "Bushe" and internet resources, portals, and electronic libraries publishing materials on new advertising technologies were used. As a result of the conducted thesis, the set goals were achieved, the scope of application of the results was determined, and the tasks of the thesis were solved.