title: ÐÐ¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ñ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¹ Ð² ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ðµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Optimization of business processes in the context of innovation in trade
Creators: name: ÐÐµÐ»ÑÐºÐ¾Ð²Ð°, ÐÐ°ÑÐ°Ð»ÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑ
ÑÐµÐ¸Ð½Ð¶Ð¸Ð½Ð¸ÑÐ¸Ð½Ð³
Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ñ
Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ ÑÐµÑÐµÐ½Ð¸Ðµ
ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð°Ñ ÑÑÐµÐ´Ð°
Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸
business process
reengineering
innovation
innovative solution
trading enterprise
retail
marketing
competitive environment
sales

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description: The purpose of the work is to optimize the business processes of JSC "Malon Fashion Group" through the introduction of innovative solutions. The following tasks were solved: â to consider the theoretical aspects of ways to introduce innovations in trade; â consider the types of innovations in trade and the tools for their implementation; â to study the conceptual framework and basic theories of business process reengineering; â to study the methodology and conduct a comparative analysis of business process analysis techniques ; â to study the general provisions, composition and production structure of the company; â to analyze the financial condition of the company; â to analyze the marketing environment of the company; â to analyze the current business model of digging; â to carry out detailed business processes of sales; The relevance of this topic is due to the fact that even the most popular and large-scale enterprises need to improve and transform business processes in order to achieve the best performance of the company. In other words, the improvement of certain business processes for the effectiveness of the companys performance indicators. The sources of information were data from domestic and foreign research literature, official Internet resources and analytical agencies. A system of organizing the trading process through the introduction of innovative technologies is proposed, the results of the development of which can be applied by JSC "Malon Fashion Group" or other retail enterprises, taking into account industry specifics.