title: Ð¢Ð¾Ð²Ð°ÑÐ¾Ð²ÐµÐ´Ð½Ð°Ñ Ñ Ð°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð³ÑÐ±Ð½ÑÑ Ð¿Ð¾Ð¼Ð°Ð´ ÑÐ°Ð·Ð½ÑÑ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´Ð¸ÑÐµÐ»ÐµÐ¹, Ð¾ÑÐµÐ½ÐºÐ° Ð¸Ñ ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²Ð¸Ñ Ð½Ð¾ÑÐ¼Ð°ÑÐ¸Ð²Ð½ÑÐ¼ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸ÑÐ¼ Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ° Ð´ÐµÐºÐ¾ÑÐ°ÑÐ¸Ð²Ð½Ð¾Ð¹ ÐºÐ¾ÑÐ¼ÐµÑÐ¸ÐºÐ¸ Ð´Ð»Ñ Ð³ÑÐ±
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Commodity characteristics of lipsticks of manufacturers, assessment of their compliance with regulatory requirements and marketing analysis of the market for decorative cosmetics for lips
Creators: name: Ð¢Ð¸ÑÐ¾Ð²Ð¸Ñ, ÐÐ»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð´ÐµÐºÐ¾ÑÐ°ÑÐ¸Ð²Ð½Ð°Ñ ÐºÐ¾ÑÐ¼ÐµÑÐ¸ÐºÐ° Ð´Ð»Ñ Ð³ÑÐ±
Ð³ÑÐ±Ð½Ð°Ñ Ð¿Ð¾Ð¼Ð°Ð´Ð°
Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð°
Ð¿Ð¾ÐºÑÐ¿Ð°ÑÐµÐ»ÑÑÐºÐ¸Ðµ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ñ
decorative cosmetics for lips
lipstick
quality evaluation
consumer preferences

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description: 51 pages, 4 figures, 16 tables. The aim of the bachelor's work was to compare the budget products of decorative cosmetics from different manufacturers, sold in retail outlets in St. Petersburg and to find out consumer preferences when choosing it. Tasks that must be solved to achieve the goal: 1. Introduce a merchandising profile and consider the quality requirements of lip cosmetics; 2. Assess the compliance of lipsticks of a low price category with the requirements of regulatory documents. 3. To analyze the statistics of foreign trade of the Russian Federation means of decorative cosmetics for the lips. 4. To consider the structure of the range of decorative cosmetics for lips in retail trade enterprises of St. Petersburg. 5. Determine consumer preferences when choosing makeup products for lips and compare them with the results of the analysis of the range. In the course of the work, the merchandising characteristics of lipsticks were studied, quality and safety requirements were studied in accordance with current standards and technical regulations: TR TS 009/2012, GOST 31649-2012, GOST 32117-2013, GOST 29188.1-91 and GOST 29188.0-91. A sociological survey was conducted to determine the preferences of customers when purchasing lipstick. Using an online survey, it was possible to identify that matte and cream lipsticks that last on the lips for 8 hours and are in the price range from 200 rubles to 350 rubles are most popular with consumers. The criterion to which the survey participants pay most attention is the price. The statistics of the internal and external market of lipsticks are analyzed. We studied the range of lip cosmetics in the most popular outlets selling budget lipsticks in Saint-Petersburg.