title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Developing of a project of promotion for information product
Creators: name: ÐÑÐºÐ°ÑÑÐµÐ², ÐÐ¸ÑÐ°Ð¸Ð»
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð¼Ð¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð½Ð¾Ð²ÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð²
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑ
Ð»Ð¾Ð³Ð¸ÐºÐ¾-ÑÑÑÑÐºÑÑÑÐ½ÑÐ¹ Ð¿Ð¾Ð´Ñ Ð¾Ð´
modeling
marketing strategy development
new product development
business process
logical-structured approach

description: Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ â Ð¿Ð¾Ð´Ð³Ð¾ÑÐ¾Ð²Ð¸ÑÑ Ð¿ÑÐ¾ÐµÐºÑ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. Ð ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²Ð¸Ð¸ Ñ ÑÐµÐ»ÑÑ Ð±ÑÐ»Ð¸ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: ÐÐ·ÑÑÐ¸ÑÑ ÑÐµÐºÑÑÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ ÑÑÑÑÐºÑÑÑÑ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸; ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð¿Ð¾ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð½Ð¾Ð²ÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð²; Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð¼Ð¾Ð´ÐµÐ»Ð¸ ÑÐ°Ð±Ð¾ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¿Ð¾ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð½Ð¾Ð²ÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð²; Ð¡Ð¾ÑÑÐ°Ð²Ð¸ÑÑ Ð¿Ð»Ð°Ð½ Ð¸ Ð±ÑÐ´Ð¶ÐµÑ Ð¿ÑÐ¾ÐµÐºÑÐ°; ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÑÑÑÑ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ. ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ â Ð³Ð»Ð°Ð²Ð½ÑÐµ ÑÐ¾ÑÑÐ°Ð²Ð»ÑÑÑÐ¸Ðµ Ð² ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¸ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÑÑ - Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð² ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð½Ð¾Ð²ÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð². Ð ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ ÑÐ°ÐºÐ¸Ðµ Ð¼ÐµÑÐ¾Ð´Ñ, ÐºÐ°Ðº Ð°Ð½Ð°Ð»Ð¸Ð·, ÑÐ¸Ð½ÑÐµÐ·, Ð»Ð¾Ð³Ð¸ÐºÐ¾-ÑÑÑÑÐºÑÑÑÐ½ÑÐ¹ Ð¿Ð¾Ð´ÑÐ¾Ð´ Ðº ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð¼ Ð¸ Ð¼Ð¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ. Ð¢ÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¾ÑÑÐ°Ð²Ð¸Ð»Ð¸ Ð½Ð°ÑÑÐ½ÑÐµ ÑÐ°Ð±Ð¾ÑÑ ÑÐ¿ÐµÑÐ¸Ð°Ð»Ð¸ÑÑÐ¾Ð² Ð¿Ð¾ ÑÐµÐ¾ÑÐ¸Ð¸ Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½ÑÐ° (ÐÐ½ÑÑÑÐ¸ÐµÐ²Ð° Ð. Ð., ÐÐµÐ¼ÑÑÐ³Ð¾Ð² Ð. Ð., ÐÐµÐ¼ÑÑÐ³Ð¾Ð² Ð. Ð), ÑÑÐµÐ±Ð½ÑÐµ Ð¿Ð¾ÑÐ¾Ð±Ð¸Ñ Ð¿Ð¾ Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½ÑÑ (Ð. Ð. ÐÐ¸Ð±ÐºÐ¸Ð½Ð´, Ð. Ð. Ð ÑÐ±Ð¸ÐºÐ¾Ð²Ð°, Ð. Ð. Ð§ÐµÐ¿ÑÑÐ¸Ð½), Ð¸ Ð´Ð°Ð½Ð½ÑÐµ Ð¾ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ðµ Ð·Ð½Ð°ÑÐµÐ½Ð¸Ðµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² ÑÐ¾Ð¼, ÑÑÐ¾ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¼Ð¾Ð³ÑÑ Ð±ÑÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð¿ÑÐ¸ ÑÐ°ÑÑÐ¸ÑÐµÐ½Ð¸Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. Ð Ð°Ð±Ð¾ÑÐ° ÑÐ¾ÑÑÐ¾Ð¸Ñ Ð¸Ð· Ð²Ð²ÐµÐ´ÐµÐ½Ð¸Ñ, ÑÐµÑÑÑÐµÑ Ð³Ð»Ð°Ð², Ð·Ð°ÐºÐ»ÑÑÐµÐ½Ð¸Ñ Ð¸ ÑÐ¿Ð¸ÑÐºÐ° Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð½ÑÑ Ð¸ÑÑÐ¾ÑÐ½Ð¸ÐºÐ¾Ð². ÐÐµÑÐ²Ð°Ñ Ð³Ð»Ð°Ð²Ð° Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÑÐµÑ ÑÐ¾Ð±Ð¾Ð¹ Ð²Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ ÑÐ°ÐºÐ¸Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ Ð¿Ð¾Ð½ÑÑÐ¸Ð¹, ÐºÐ°Ðº Â«ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð½Ð¾Ð²ÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð²Â» Ð¸ Â«Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÂ», Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¸Ðµ ÑÑÑÑÐºÑÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÐ¾ Ð²ÑÐ¾ÑÐ¾Ð¹ Ð³Ð»Ð°Ð²Ðµ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ñ Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð¼Ð¾Ð´ÐµÐ»Ð¸ Â«AS ISÂ» Ð¸ Â«TO BEÂ». Ð¢Ð°ÐºÐ¶Ðµ Ð² Ð½ÐµÐ¹ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÑÑÑÑ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½ÑÐµ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, ÑÐ¿Ð¾ÑÐ¾Ð±Ñ Ð¸Ñ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸ Ð²ÑÐ³Ð¾Ð´Ñ, Ð¿Ð¾Ð»ÑÑÐ°ÐµÐ¼ÑÐµ Ð¾Ñ Ð¸Ñ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¢Ð°ÐºÐ¶Ðµ Ð² Ð½ÐµÐ¹ ÑÐ°Ð·ÑÐ°Ð±Ð°ÑÑÐ²Ð°ÐµÑÑÑ Ð½Ð¾Ð²Ð°Ñ ÑÑÑÑÐºÑÑÑÐ° Ð¾ÑÐ´ÐµÐ»Ð°, ÐµÐ³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑ Ð¸ Ð¼ÐµÑÐ¾Ð´ Ð¾ÑÐ±Ð¾ÑÐ° Ð¸Ð´ÐµÐ¹. Ð ÑÑÐµÑÑÐµÐ¹ Ð³Ð»Ð°Ð²Ðµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑÑÑ Ð»Ð¾Ð³Ð¸ÐºÐ¾-ÑÑÑÑÐºÑÑÑÐ½ÑÐ¹ Ð¿Ð¾Ð´ÑÐ¾Ð´ Ð² ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð¼ Ð¸ ÐµÐ³Ð¾ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ. Ð ÑÐµÑÐ²ÐµÑÑÐ¾Ð¹ Ð³Ð»Ð°Ð²Ðµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑÑÑ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ, Ð° Ð² Ð·Ð°ÐºÐ»ÑÑÐµÐ½Ð¸Ð¸ Ð¿Ð¾Ð´Ð²Ð¾Ð´ÑÑÑÑ Ð¸ÑÐ¾Ð³Ð¸ Ð¸ Ð¸Ð·Ð»Ð°Ð³Ð°ÑÑÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð²ÑÐ²Ð¾Ð´Ñ.
description: The purpose of the work is to prepare a project to improve the efficiency of the company. In accordance with the goal, the following tasks were set: To study the current organizational structure in the company; Analyze the work on creating new products; Develop models for the company's work to create new products; Draw up a plan and budget for the project; The object of the research is the business processes of the enterprise. The subject is the main components in the theoretical and practical parts of increasing efficiency in the development of new products. During the study, methods such as analysis, synthesis, logical-structured approach to project management and modeling were used. The theoretical foundations of the research were the scientific works of specialists in management theory (Anufrieva O. B., Zhemchugov M. K., Zhemchugov A. M), textbooks on management (E.V. Libkind, N.E. Ryabikova, V.A. Chepurin), and information about the company. The practical significance of the results of qualification work lies in the fact that the conclusions of the developed project can be used when expanding the campaign. The work consists of an introduction, four chapters, a conclusion and a list of used sources. The first chapter introduces basic concepts such as ânew product developmentâ and âbusiness processâ, as well as an overview of the structure of the company. The second chapter presents an analysis of the company, the "AS IS" and "TO BE" models. It also discusses possible improvements in the company, how to implement them and the benefits obtained from their implementation. It also develops a new department structure, its business process, and a method for selecting ideas. The third chapter examines the log frame approach to project management and planning. In the fourth chapter, the economic justification of the work performed is considered, and in the conclusion, the results are summed up and the main conclusions are presented.