title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ÐÑÐ¾ÑÐ±ÑÑ Â»
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of the marketing strategy of the company "Profbukh" LLC
Creators: name: ÐÐ°Ð½ÐºÐ¾Ð²Ð°, ÐÐµÑÐ¾Ð½Ð¸ÐºÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°
Ð±ÑÑ Ð³Ð°Ð»ÑÐµÑÐ¸Ñ
Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
Ð±ÑÑ Ð³Ð°Ð»ÑÐµÑÑÐºÐ¸Ðµ ÑÑÐ»ÑÐ³Ð¸
marketing strategy
accounting
consumer behavior
marketing
accounting services

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description: The theme of the final qualifying work: Â«Development of the marketing strategy of the company Â«ProfbuckÂ» LLC. This work is devoted to the development of a marketing strategy for the accounting services company Profbuh LLC. In the course of the research, the following tasks were solved: ï¾ comprehensive assessment of the company's activities; ï¾ organizational and legal status of the company; ï¾ analysis of the results of financial and economic activities of the company; ï¾ analysis of the marketing environment of the company; ï¾ assessment of the company's marketing strategy; ï¾ trends in the development of the accounting services market; ï¾ analysis of the state of the marketing activities of the company; ï¾ research of the characteristics of competitors' behavior; ï¾ research of characteristics of consumer behavior; ï¾ development of directions for improving the company's marketing strategy; ï¾ development of a marketing strategy and a program for the implementation of the company's marketing strategy; ï¾ evaluation of the effectiveness of the developed measures. The work was carried out in the "Profbuh" Limited Liability Company. In the course of the work, the activity of the company was assessed, the marketing strategy of the organization and the competition within the industry were studied. A study of consumer behavior in the field of accounting services was also conducted. The result of the work was the development and improvement of the marketing strategy for the company "Profbuh" LLC. These solutions were proposed for implementation, as well as the effectiveness of their implementation was calculated.