title: Ð¡ÑÑÐ°ÑÐµÐ³Ð¸Ñ digital-ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ B2B Ð½Ð° ÑÑÐ½ÐºÐµ ÑÑÑÐ°Ð½ ÐÐµÑÑÐ¸Ð´ÑÐºÐ¾Ð³Ð¾ Ð·Ð°Ð»Ð¸Ð²Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Strategy of digital-communication of B2B company in the market of the Persian Gulf countries
Creators: name: ÐÐµÑÑÐ¾Ð²ÑÐºÐ°Ñ, ÐÐ»Ð¸Ð·Ð°Ð²ÐµÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¸Ð½Ð¶Ð¸Ð½Ð¸ÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð°Ð½Ð°Ð»Ð¸Ð·
engineering company
communication technologies
promotion strategy
international market
competitive analysis
content analysis

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð° Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÐ¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð²ÑÑÐ¾Ð´Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ B2B Ð½Ð° ÑÑÐ½Ð¾Ðº ÑÑÑÐ°Ð½ ÐÐµÑÑÐ¸Ð´ÑÐºÐ¾Ð³Ð¾ Ð·Ð°Ð»Ð¸Ð²Ð° Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ ÑÐ»Ð°Ð±Ð¾Ð¹ Ð¸Ð·Ð²ÐµÑÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° ÑÐµÐ»ÐµÐ²Ð¾Ð¼ ÑÑÐ½ÐºÐµ. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¸ÑÑÐ»ÐµÐ´ÑÑÑÑÑ Ð»ÑÑÑÐ¸Ðµ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐµ Ð¿ÑÐ°ÐºÑÐ¸ÐºÐ¸ Ð¸ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð² ÑÑÐµÑÐµ Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð¾Ð¹ Ð²Ð·ÑÑÐ²Ð¾Ð·Ð°ÑÐ¸ÑÑ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÑÐ½ ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð°Ð½Ð°Ð»Ð¸Ð· Ð´Ð»Ñ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ñ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ ÑÐ¿ÑÐ¾ÑÐ° Ð½Ð° ÑÑÐ½ÐºÐµ ÑÑÑÐ°Ð½ ÐÐµÑÑÐ¸Ð´ÑÐºÐ¾Ð³Ð¾ Ð·Ð°Ð»Ð¸Ð²Ð°. Ð Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ (ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð¸ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·) Ñ ÑÐµÐ»ÑÑ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ² Ð¸ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐºÐ¾Ð² ÑÐµÐºÑÑÐµÐ¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐÐ Â«ÐÐ¢ÐÐÐ¡Ð¦ÐÐÐ¢Ð  Ð Ð£Â» Ð¸ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ñ Ð¿ÑÐ¸Ð¾ÑÐ¸ÑÐµÑÐ½ÑÑ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ð¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¿ÑÐ¸ Ð²ÑÑÐ¾Ð´Ðµ Ð½Ð° ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº. ÐÐ° Ð±Ð°Ð·Ðµ Ð¿ÑÐ¾Ð²ÐµÐ´ÑÐ½Ð½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð±ÑÐ»Ð° Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ digital-ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð´Ð»Ñ ÐÐÐ Â«ÐÐ¢ÐÐÐ¡Ð¦ÐÐÐ¢Ð  Ð Ð£Â» Ð¿ÑÐ¸ Ð²ÑÑÐ¾Ð´Ðµ Ð½Ð° ÑÑÐ½Ð¾Ðº ÑÑÑÐ°Ð½ ÐÐµÑÑÐ¸Ð´ÑÐºÐ¾Ð³Ð¾ Ð·Ð°Ð»Ð¸Ð²Ð°, Ð²ÑÑÐ°Ð¶ÐµÐ½Ð½Ð°Ñ Ð² Ð¿ÑÐ¾ÐµÐºÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸ÑÐ¼ B2B- ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð¿ÑÐ¸ Ð²ÑÑÐ¾Ð´Ðµ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐµ ÑÑÐ½ÐºÐ¸.
description: In this final qualification work the problem of necessity of development of strategy of B2B companys entry to the market of the Persian Gulf countries in conditions of weak companys popularity in the target market is considered. The paper studies the best international practices and communication technologies in the field of industrial explosion protection, as well as content analysis to identify the features of demand in the Gulf market. The practical part presents the results of research (competitive and communication analysis, SWOT-analysis) in order to identify the advantages and disadvantages of the current activities of ATEXCENTRE RU LLC and to determine the priorities of the communication strategy of the company when entering the target foreign market. On the basis of the conducted analysis the strategy of digital-communications for ATEXCENTRE RU LLC was defined when entering the market of the Persian Gulf countries, expressed in the project of communication campaign. As a result, recommendations on communications of B2B companies when entering international markets were developed.