title: Ð¡Ð¾Ð·Ð´Ð°Ð½Ð¸Ðµ MVP Ð¿ÑÐ¾ÐµÐºÑÐ° "Friendly Pet - ÑÐ¸ÑÑÐµÐ¼Ð° ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð´Ð»Ñ Ð´Ð¾Ð¼Ð°ÑÐ½Ð¸Ñ Ð¶Ð¸Ð²Ð¾ÑÐ½ÑÑ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð½ÐµÐ¹ÑÐ¾ÑÐµÑÐµÐ²ÑÑ Ð°Ð»Ð³Ð¾ÑÐ¸ÑÐ¼Ð¾Ð²"
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Creation of the MVP of the project âFriendly Pet - a system for generating recommendations for pets using neural network algorithms
Creators: name: Ð©ÐµÑÐ±Ð¸Ð½Ð¸Ð½Ð°, ÐÐ»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÑÐ°ÑÑÐ°Ð¿
Ð·Ð¾Ð¾Ð¸Ð½Ð´ÑÑÑÑÐ¸Ñ
ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸
Ð´Ð¾Ð¼Ð°ÑÐ½Ð¸Ðµ Ð¶Ð¸Ð²Ð¾ÑÐ½ÑÐµ
Ð½ÐµÐ¹ÑÐ¾ÑÐµÑÐµÐ²ÑÐµ Ð°Ð»Ð³Ð¾ÑÐ¸ÑÐ¼Ñ
ÑÑÐ½Ð¾ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ñ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
Ð¾Ð¿ÐµÑÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð¾ÑÐµÐ½ÐºÐ° ÑÐ¸ÑÐºÐ¾Ð²
Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ
ÑÐµÐ»ÐµÑÐ¾Ð¾Ð±ÑÐ°Ð·Ð½Ð¾ÑÑÑ
Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¸
startup
pet industry
recommendations
pets
neural network algorithms
market analysis
business model
marketing analysis
operational strategy
risk assessment
organizational and economic justification
expediency
innovation

description: Ð¦ÐµÐ»ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¸ Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ° "Friendly Pet", Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð½Ð° Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð½ÐµÐ¹ÑÐ¾ÑÐµÑÐµÐ²ÑÑ Ð°Ð»Ð³Ð¾ÑÐ¸ÑÐ¼Ð¾Ð² Ð´Ð»Ñ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ ÑÑÐ¾Ð´Ñ Ð·Ð° Ð¶Ð¸Ð²Ð¾ÑÐ½ÑÐ¼Ð¸. ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÐ¾Ð¹ ÑÐµÐ»Ð¸ Ð² ÑÐ°Ð±Ð¾ÑÐµ Ð±ÑÐ»Ð¸ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ ÑÑÐ½ÐºÐ° Ð·Ð¾Ð¾Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ Ñ ÑÑÐµÑÐ¾Ð¼ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¹ Ð¸ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹. 2. ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ Ð¾Ð±ÑÐµÐ¼Ð° ÑÑÐ½ÐºÐ° ÐºÐ¾ÑÐ¼Ð¾Ð² Ð¸ ÑÐ¾Ð²Ð°ÑÐ¾Ð² Ð´Ð»Ñ Ð´Ð¾Ð¼Ð°ÑÐ½Ð¸Ñ Ð¶Ð¸Ð²Ð¾ÑÐ½ÑÑ. 3. ÐÐ½Ð°Ð»Ð¸Ð· ÑÑÐµÐ½Ð´Ð¾Ð² Ð¸ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð² ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÑÐ½ÐºÐ° PetTech Ð² ÑÑÐµÑÐµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»ÑÑÑÐ²Ð°. 4. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÐµÐºÑÐ° "Friendly Pet" Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Ð½ÐµÐ¹ÑÐ¾ÑÐµÑÐµÐ²ÑÑ Ð°Ð»Ð³Ð¾ÑÐ¸ÑÐ¼Ð¾Ð². 5. Ð¡Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¿Ð¾ÑÑÑÐµÑÐ° Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»Ñ Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð· ÐµÐ³Ð¾ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼. 6. ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ° "Friendly Pet" Ð¿Ð¾ ÑÑÐ¾Ð´Ñ Ð·Ð° Ð´Ð¾Ð¼Ð°ÑÐ½Ð¸Ð¼Ð¸ Ð¶Ð¸Ð²Ð¾ÑÐ½ÑÐ¼Ð¸. 7. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð³Ð¾ Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² PEST, SWOT Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÐÐ¾ÑÑÐµÑÐ°. 8. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¾Ð¿ÐµÑÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¸ÑÐºÐ¾Ð² Ð¿ÑÐ¾ÐµÐºÑÐ°. 9. ÐÑÐµÐ½ÐºÐ° ÑÐ¾ÑÑÐ°Ð²Ð° Ð¸ ÐºÐ¾Ð¼Ð¿ÐµÑÐµÐ½ÑÐ¸Ð¹ ÐºÐ¾Ð¼Ð°Ð½Ð´Ñ Ð¿ÑÐ¾ÐµÐºÑÐ°. 10. ÐÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÐµÐºÑÐ° "Friendly Pet" Ñ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸ÐµÐ¼ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ ÑÐµÑÐµÐ½Ð¸Ð¹. 11. Ð Ð°ÑÑÐµÑÐ½Ð¾-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐµÐ»ÐµÑÐ¾Ð¾Ð±ÑÐ°Ð·Ð½Ð¾ÑÑÐ¸ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÑÐ°ÑÑÐ°Ð¿-Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¿Ð¾ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸ÑÐ¼ Ð´Ð»Ñ Ð´Ð¾Ð¼Ð°ÑÐ½Ð¸Ñ Ð¶Ð¸Ð²Ð¾ÑÐ½ÑÑ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð½ÐµÐ¹ÑÐ¾ÑÐµÑÐµÐ²ÑÑ Ð°Ð»Ð³Ð¾ÑÐ¸ÑÐ¼Ð¾Ð². Ð Ð°Ð±Ð¾ÑÐ° Ð±Ð°Ð·Ð¸ÑÑÐµÑÑÑ Ð½Ð° Ð°Ð½Ð°Ð»Ð¸Ð·Ðµ Ð´Ð°Ð½Ð½ÑÑ ÑÑÐ½ÐºÐ° Ð¸ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹, Ð° ÑÐ°ÐºÐ¶Ðµ Ð½Ð° Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ð¸ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð¸ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ñ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¹. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ñ Ð² Ð²Ð¸Ð´Ðµ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½ÑÑ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸, Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ð¸, Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¹ Ð¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ° "Friendly Pet". ÐÑÐ²Ð¾Ð´Ñ Ð¸ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð¼Ð¾Ð³ÑÑ Ð±ÑÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð´Ð»Ñ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¸ ÑÑÐ¿ÐµÑÐ½Ð¾Ð¹ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ ÑÑÐ°ÑÑÐ°Ð¿Ð° Ð² ÑÑÐµÑÐµ Ð·Ð¾Ð¾ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹.
description: The purpose of the study is to develop and evaluate the effectiveness of the Friendly Pet project, based on the use of neural network algorithms to form recommendations for animal care. To achieve this goal, the following tasks were set in the work: 1. Studying the pet industry market, taking into account trends and peculiarities. 2. Determining the volume of the pet food and pet products market. 3. Analysis of trends and prospects of PetTech market development in the field of technological entrepreneurship. 4. Development of the concept of the Friendly Pet business project using neural network algorithms. 5. Drawing up a portrait of the consumer and analyzing his problems. 6. Defining the business model of the Friendly Pet pet care project. 7. Conducting marketing and competitive analysis using PEST, SWOT and Porter analysis tools. 8. Development of an operational strategy and risk analysis of the project. 9. Assessment of the composition and competencies of the project team. 10. Organizational and economic justification of the Friendly Pet business project using a set of innovative solutions. 11. Calculation and economic justification of the feasibility of implementing a startup project of a digital service for comprehensive personalized pet care. The work is based on the analysis of market data and consumer preferences, as well as on the use of modern marketing methods and technological innovations. The results of the study are presented in the form of a developed concept, business model, marketing strategies and organizational and economic justification of the Friendly Pet project. The conclusions and recommendations of this work can be used for further development and successful implementation of an innovative startup in the field of animal technologies.