title: ÐÐ½ÑÑÑÑÐ¼ÐµÐ½ÑÑ ÑÐ¾Ð±ÑÑÐ¸Ð¹Ð½Ð¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ð¸ ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¾Ð±ÑÐµÐ´Ð¸Ð½ÐµÐ½Ð¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÑÑÐ´Ð¸Ð¸ Ð°ÐºÐ°Ð´ÐµÐ¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¸ ÑÑÑÑÐ°Ð´Ð½Ð¾Ð³Ð¾ Ð²Ð¾ÐºÐ°Ð»Ð° PolyVox)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Event marketing tools in the promotion of a student association (on the example of the studio of acoustic and pop vocals âPolyVoxâ)
Creators: name: ÐÐ¾ÑÐ¸ÐµÐ½ÐºÐ¾, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐ¾Ð±ÑÑÐ¸Ð¹Ð½ÑÐ¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¸Ðµ Ð¾Ð±ÑÐµÐ´Ð¸Ð½ÐµÐ½Ð¸Ñ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½ÑÑ ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¸Ñ Ð¾Ð±ÑÐµÐ´Ð¸Ð½ÐµÐ½Ð¸Ð¹
ÑÐ¾Ð±ÑÑÐ¸Ð¹Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ
ÑÑÑÐ´Ð¸Ñ Ð°ÐºÐ°Ð´ÐµÐ¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¸ ÑÑÑÑÐ°Ð´Ð½Ð¾Ð³Ð¾ Ð²Ð¾ÐºÐ°Ð»Ð° "PolyVox"
Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½ÑÐ¹ ÐºÐ¾Ð½ÑÐµÑÑ
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
event marketing
student associations
the movement of musical student associations
social events
the studio of academic and pop vocals âPolyVoxâ
a musical concert
communication analysis
competitive analysis

description: Ð ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ²Ð¾ÑÑÐµÑÐºÐ¸Ñ ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¸Ñ Ð¾Ð±ÑÐµÐ´Ð¸Ð½ÐµÐ½Ð¸Ð¹. Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ð¸ÑÑÐ»ÐµÐ´ÑÑÑÑÑ Ð¾ÑÐ½Ð¾Ð²Ñ ÑÐ¾Ð±ÑÑÐ¸Ð¹Ð½Ð¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°,ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÐ° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½ÑÑ Ð²Ð½ÐµÑÑÐµÐ±Ð½ÑÑ Ð¾Ð±ÑÐµÐ´Ð¸Ð½ÐµÐ½Ð¸Ð¹, Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÐ¹ Ð¸ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ð¹ Ð¾Ð¿ÑÑ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½ÑÑ ÐºÐ¾Ð½ÑÐµÑÑÐ¾Ð². Ð ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ Ð¸Ð·ÑÑÐµÐ½Ñ ÑÐ¿Ð¾ÑÐ¾Ð±Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¸Ñ Ð¾Ð±ÑÐµÐ´Ð¸Ð½ÐµÐ½Ð¸Ð¹, Ð° ÑÐ°ÐºÐ¶Ðµ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð´Ð°Ð½Ð½ÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¹ Ð¿Ð¾ÑÑÐµÐ´ÑÑÐ²Ð¾Ð¼ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² ÑÐ¾Ð±ÑÑÐ¸Ð¹Ð½Ð¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°. Ð Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ Ð±ÑÐ»Ð¸ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ (Ð¾Ð±ÑÐ¸Ð¹, ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÑÐ´Ð¸Ð¸ Ð°ÐºÐ°Ð´ÐµÐ¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¸ ÑÑÑÑÐ°Ð´Ð½Ð¾Ð³Ð¾ Ð²Ð¾ÐºÐ°Ð»Ð° âPolyVoxâ, SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, ÑÐ¼Ð¿Ð¸ÑÐ¸ÑÐµÑÐºÐ¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð² ÑÐ¾ÑÐ¼Ð°ÑÐµ Ð°Ð½ÐºÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÑÑÐ´ÐµÐ½ÑÐ¾Ð²) Ñ ÑÐµÐ»ÑÑ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ñ ÑÐ¸Ð»ÑÐ½ÑÑ Ð¸ ÑÐ»Ð°Ð±ÑÑ ÑÑÐ¾ÑÐ¾Ð½ Ð¸Ð·ÑÑÐ°ÐµÐ¼Ð¾Ð¹ ÑÑÑÐ´Ð¸Ð¸. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð±ÑÐ» ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¸ ÑÐµÐ°Ð»Ð¸Ð·Ð¾Ð²Ð°Ð½ Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½ÑÐ¹ Ð¿ÑÐ¾ÐµÐºÑ Â«ÐÐ Ð¡ÐÐÐ¢Ð¬!Â» Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² ÑÐ¾Ð±ÑÑÐ¸Ð¹Ð½Ð¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ñ ÑÐµÐ»ÑÑ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÐ¾Ð²Ð½Ñ ÑÐ·Ð½Ð°Ð²Ð°ÐµÐ¼Ð¾ÑÑÐ¸ Ð¸ Ð²Ð¾Ð²Ð»ÐµÑÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÑÑÐ´Ð¸Ð¸ âPolyVoxâ. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð±ÑÐ»Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð´Ð»Ñ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐ¸Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð²Ð¾ÐºÐ°Ð»ÑÐ½Ð¾Ð¹ ÑÑÑÐ´Ð¸Ð¸.
description: The paper considers the problem of promoting creative student associations. This final qualifying work explores the basics of event marketing, the specifics of promoting musical extracurricular associations, foreign and Russian experience in the implementation of musical concerts. In the theoretical part of the work, the history of the formation of creative activity of students was studied, as well as the role of extracurricular activities of students in shaping the image and corporate culture of the university. In the practical part, research results were presented (general, communication and competitive analysis of the studio of academic and pop vocals âPolyVoxâ, SWOT analysis, empirical research in the format of a student questionnaire) in order to identify the strengths and weaknesses of the studio under study. Based on the conducted research, the musical project âDO NOT SLEEP!â was developed and implemented using event marketing tools in order to increase the level of recognition and involvement of the âPolyVoxâ studio. Based on the event, recommendations were created for further activities of the vocal studio.