title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ Ð¼Ð¾Ð´ÑÐ»Ñ Ð»Ð¸Ð´Ð¾Ð³ÐµÐ½ÐµÑÐ°ÑÐ¸Ð¸ Ð´Ð»Ñ ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÐ¾ÐºÐ° Ð·Ð°ÑÐ²Ð¾Ðº Ð² ÐÐÐ Â«ÐÐ»ÑÑÐ°-ÐÐµÑÐ¾Ð½Â»
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development and implementation of the lead generation module to increase the flow of clients in alfa-beton, LLC
Creators: name: ÐÑÐ¾ÑÐ¾Ð², ÐÐ°ÑÐ°Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð»Ð¸Ð´Ð¾Ð³ÐµÐ½ÐµÑÐ°ÑÐ¸Ñ
Ð»Ð¸Ð´Ñ
ÐºÐ¾Ð½ÑÑÐ¾Ð»Ñ ÐºÐ°ÑÐµÑÑÐ²Ð°
unit ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ°
KPI
recruiting process
machine learning
neural networks
digitalization of recruiting processes

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ Ð¼Ð¾Ð´ÑÐ»Ñ Ð»Ð¸Ð´Ð¾Ð³ÐµÐ½ÐµÑÐ°ÑÐ¸Ð¸ Ð² Ð¿ÑÐ¾ÑÐµÑÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ. ÐÐ°Ð´Ð°ÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ: ï­ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð° ÑÐµÐºÑÑÐ°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð¾ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸Ð·Ð¾Ð²Ð°Ð½Ñ Ð¿ÑÐ¾ÑÐµÑÑÑ, Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ, ÑÑÑÐ°Ð½Ð¾Ð²Ð»ÐµÐ½Ñ ÑÐµÐ»Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ°; ï­ Ð¾Ð±Ð¾Ð·Ð½Ð°ÑÐµÐ½Ñ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ñ Ðº Ð¼Ð¾Ð´ÑÐ»Ñ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼ Ð¸ ÑÐµÐ»ÐµÐ¹, Ð²ÑÑÐ²Ð»ÐµÐ½Ð½ÑÑ Ð² Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð°; ï­ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° ÑÐµÐºÑÑÐ°Ñ Ð¸ ÑÐµÐ»ÐµÐ²Ð°Ñ Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð²; ï­ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ ÑÑÐ¾ÐºÐ¸ Ð¸ ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ½ÑÑ Ð¾Ð¿ÐµÑÐ°ÑÐ¸Ð¹ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÑÐ°Ð¿Ð¾Ð² Ð² ÑÐ°ÑÐ°Ñ Ð¸ ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÐ¸ ÑÐ°Ð±Ð¾ÑÐµÐ³Ð¾ ÑÐ°ÑÐ° ÑÐ¿ÐµÑÐ¸Ð°Ð»Ð¸ÑÑÐ¾Ð² Ð¿ÑÐ¾ÐµÐºÑÐ½Ð¾Ð¹ ÐºÐ¾Ð¼Ð°Ð½Ð´Ñ; ï­ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ°. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð¾ÑÑ Ð½Ð° Ð±Ð°Ð·Ðµ ÐÐÐ Â«ÐÐ»ÑÑÐ°âÐÐµÑÐ¾Ð½Â» ÐÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÐÐ½Ð°Ð»Ð¸Ð·, ÐÐ¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: ÐÑÐµÐ½Ð¾ÑÐ½ÑÐ¹ Ð»Ð¸ÑÑ KPI, ÑÐ¾ÑÐ¼ÑÐ»Ð° Ð¼Ð°ÑÐ¶Ð¸Ð½Ð°Ð»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ»Ð¸ÐµÐ½ÑÐ°. ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÑÐµÑÑÑ Ð¾ÑÐ½Ð¾ÑÐ¸ÑÐµÐ»ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾ÑÑÐ¾ÑÐ¾Ð¹ Ð¸ Ð±Ð¾Ð»ÑÑÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¾Ð¿Ð¸ÑÑÐ²Ð°ÐµÐ¼Ð¾Ð³Ð¾ Ð¼Ð¾Ð´ÑÐ»Ñ. ÐÑÐ²Ð¾Ð´Ñ. ÐÐ½ÐµÐ´ÑÐµÐ½Ð¸Ðµ Ð¾ÐºÐ°Ð·Ð°Ð»Ð¾ÑÑ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½ÑÐ¼, Ð²Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð¾ÐºÑÐ¿Ð¸Ð»Ð¸ÑÑ.
description: The purpose of the research is to justify and implement the lead generation module in the processes of the enterprise. Tasks of the work: ï­ analyzed the current activities of the company, characterized the processes, identified the problems, set the goals of the project; ï­ the requirements for the module based on the problems and objectives identified in the process of analysis were outlined; ï­ current and target process models are defined; ï­ timing and cost of project operations based on the estimation of stages in hours and cost of working hours of specialists of the project team have been determined; ï­ the estimation of the economic efficiency of the project implementation has been performed. The research was carried out on the basis of Alfa-Beton" LLC. Research methods: Analysis, Modeling. The main results of the study: KPI scorecard, formula for customer marginality. The practical significance of the work is determined by the relative simplicity and great efficiency of implementation of the described module. Conclusions. The implementation proved to be cost-effective, the investment paid off.