title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐ¾ÐµÐºÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of an Internet-project promotion strategy
Creators: name: ÐÐ¾ÑÐ¾Ð±ÑÐµÐ², ÐÐ¸ÐºÑÐ¾Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÑÑÑÐµÑÐ¸ÑÐµÑÐºÐ°Ñ Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½Ð°
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑÐµ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³
aesthetic medicine
Internet promotion
marketing
Internet marketing
Saint-Petersburg

description: Ð Ð½Ð°ÑÑÐ¾ÑÑÐµÐ¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð°ÐºÑÑÐ°Ð»ÑÐ½ÑÐµ Ð²Ð¾Ð¿ÑÐ¾ÑÑ, ÑÐ²ÑÐ·Ð°Ð½Ð½ÑÐµ Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸ÐµÐ¼ ÐºÐ»Ð¸Ð½Ð¸ÐºÐ¸ ÑÑÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½Ñ Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑÐµ, Ð° ÑÐ°ÐºÐ¶Ðµ ÐºÐ»ÑÑÐµÐ²ÑÐµ ÐºÑÐ¸ÑÐµÑÐ¸Ð¸, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÑÑÑÑ Ð´Ð»Ñ Ð²ÑÑÑÑÐ°Ð¸Ð²Ð°Ð½Ð¸Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ ÐºÑÐ¸Ð·Ð¸ÑÐ°. ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÐºÐ»Ð¸Ð½Ð¸ÐºÐ° ÑÑÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½Ñ Â«Beauty TrendÂ». ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑÐµ. Ð¦ÐµÐ»Ñ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¸ ÑÐ°ÑÑÐ¸ÑÐ½Ð¾Ð¹ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ»Ð¸Ð½Ð¸ÐºÐ¸ ÑÑÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½Ñ Ð² ÑÐµÑÐ¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ. ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÐ»Ð¸ Ð±ÑÐ»Ð¸ Ð¸Ð·ÑÑÐµÐ½Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ, ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐµ Ð¾ÑÑÐµÑÑ ÐºÐ»Ð¸Ð½Ð¸ÐºÐ¸ Â«Beauty TrendÂ», Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹, ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð². ÐÐ°Ð½Ð° ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÐµÐ´Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸, Ð¾ÑÐµÐ½ÐµÐ½Ñ ÑÐ¸Ð»ÑÐ½ÑÐµ Ð¸ ÑÐ»Ð°Ð±ÑÐµ ÑÑÐ¾ÑÐ¾Ð½Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸, Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐ¸ Ð¸ ÑÐ³ÑÐ¾Ð·Ñ Ð²Ð½ÐµÑÐ½ÐµÐ¹ ÑÑÐµÐ´Ñ. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ»Ð¸Ð½Ð¸ÐºÐ¸ Ð² ÑÐµÑÐ¸ ÐÐ½ÑÐµÑÐ½ÐµÑ. Ð¡Ð¾Ð·Ð´Ð°Ð½Ð° Ð¿Ð¾ÑÐ°Ð´Ð¾ÑÐ½Ð°Ñ ÑÑÑÐ°Ð½Ð¸ÑÐ° Ð´Ð»Ñ ÐºÐ¾Ð½ÐºÑÐµÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾ÑÐµÐ´ÑÑÑ, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¾ ÐµÐµ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð² Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ðµ, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿Ð»Ð°Ð½ ÐºÐ¾Ð½ÑÐµÐºÑÑÐ½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ. ÐÐ±Ð»Ð°ÑÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÑÐ²Ð»ÑÐµÑÑÑ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÐºÐ»Ð¸Ð½Ð¸ÐºÐ¸ ÑÑÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½Ñ Â«Beauty TrendÂ».
description: This paper discusses current issues related to the promotion of aesthetic medicine clinics on the Internet, as well as key criteria that are used to build a promotion strategy in a crisis. The object of research is the clinic of aesthetic medicine Â«Beauty TrendÂ». The subject of the research is the strategy of promotion on the Internet. The goal of the final qualification work is to develop and partially implement a strategy for promoting aesthetic medicine clinics on the Internet. To achieve this goal, we studied the theoretical basis for building a promotion strategy, advertising reports of the Â«Beauty TrendÂ» clinic, consumer behavior, and competitors promotion strategies. The characteristics of the marketing environment of the organization are given, the strengths and weaknesses of the organization are estimated, opportunities and threats of the external environment are evaluated. A strategy for promoting the clinic on the Internet has been developed. A landing page for a specific procedure was created, its promotion in the search engine was carried out, and a contextual advertising plan was developed. The scope of application of the results is the marketing activities of the Â«Beauty TrendÂ» clinic of aesthetic medicine.