title: Ð£Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐ¼Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ°Ð¼Ð¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Management of advertising project of the organization
Creators: name: Ð Ð°ÐºÐ¸ÑÐ¸Ð½Ð°, ÐÐ»ÐµÐ½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÑÐµÐºÐ»Ð°Ð¼Ð°
ÑÐµÐºÐ»Ð°Ð¼Ð½Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐ¹ Ð¿ÑÐ¾ÐµÐºÑ
ÑÑÐ°Ð¿Ñ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸
Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½Ñ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
advertising
advertising activity
advertising project
stages of advertising activity
management
marketing

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð² ÑÐ°Ð±Ð¾ÑÐµ ÑÐ²Ð»ÑÐµÑÑÑ ÐÐÐ Â«ÐÐÐÐÐ ÐÐ-Ð¢Ð ÐÐÐÂ»-ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ, Ð·Ð°Ð½Ð¸Ð¼Ð°ÑÑÐ°ÑÑÑ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ð¾Ð¼ Ð¼Ð¾ÑÐ¾Ð¶ÐµÐ½Ð¾Ð³Ð¾.
Ð ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð¿ÑÐµÐ´Ð¼ÐµÑÐ° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð²ÑÑÑÑÐ¿Ð°ÐµÑ ÑÐ¾Ð²Ð¾ÐºÑÐ¿Ð½Ð¾ÑÑÑ ÑÑÐ»Ð¾Ð²Ð¸Ð¹ Ð¸ ÑÐ°ÐºÑÐ¾ÑÐ¾Ð², Ð²Ð»Ð¸ÑÑÑÐ¸Ñ Ð½Ð° Ð¿ÑÐ¾ÑÐµÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð³Ð¾Ð¿ÑÐ¾ÐµÐºÑÐ° ÐÐÐ Â«ÐÐÐÐÐ ÐÐ-Ð¢Ð ÐÐÐÂ».
Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¼Ð¾ÑÐ¾Ð¶ÐµÐ½Ð¾Ð³Ð¾ Ð´Ð»Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÐÐÐ Â«ÐÐÐÐÐ ÐÐ-Ð¢Ð ÐÐÐÂ».
ÐÑÐ¸ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ð¸ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð¿Ð¾Ð»ÑÑÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ:
1. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð½Ð°ÑÑÐ½Ð¾Ð¹ Ð¸ ÑÑÐµÐ±Ð½Ð¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ñ ÑÑÐ°Ð¿Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ°.
2. ÐÑÑÐ²Ð»ÐµÐ½Ñ Ð¾ÑÐ»Ð¸ÑÐ¸ÑÐµÐ»ÑÐ½ÑÐµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ ÑÑÐ½ÐºÐ° Ð¼Ð¾ÑÐ¾Ð¶ÐµÐ½Ð¾Ð³Ð¾.
3. ÐÑÐ´ÐµÐ»ÐµÐ½Ñ ÑÐ¿ÐµÑÐ¸ÑÐ¸ÑÐµÑÐºÐ¸Ðµ ÑÐµÑÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð¹ ÑÑÐµÐ´Ñ Ð½Ð° ÑÑÐ½ÐºÐµ Ð¼Ð¾ÑÐ¾Ð¶ÐµÐ½Ð¾Ð³Ð¾.
4. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÑÐµÐºÐ»Ð°Ð¼Ð½Ð°Ñ Ð¸Ð´ÐµÑ Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ°.
5. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ°.
ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ¾ÑÑÐ¾Ð¸Ñ Ð² ÑÐ¾Ð¼, ÑÑÐ¾ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð°Ñ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ Ð¼Ð¾Ð¶ÐµÑ Ð±ÑÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð° Ð² Ð¸ÑÑÐ»ÐµÐ´ÑÐµÐ¼Ð¾Ð¼ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸.
description: The object of research in the work is limited liability company Â«INMARCO-TRADEÂ», a company engaged in the production of ice cream.
The subject of the research is a set of conditions and factors influencing the process of developing an advertising project of INMARCO-TRADE LLC.
The purpose of the final qualifying work is the development of an advertising project for ice cream for the organization LLC INMARCO-TRADE.
In the performance of final qualifying work obtained the main results:
1. Based on the analysis of scientific and educational literature, the stages of the development of an advertising project are presented;
2. Identified the distinctive features of the target audience of the ice cream market;
3. The specific features of the competitive environment in the ice cream market are highlighted;
4. Developed advertising idea and project strategy;
5. An evaluation of the effectiveness of the advertising project.
The practical significance of this work is that the developed advertising campaign can be used in the studied commercial enterprise.