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title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Methods for constructing omnichannel customer journey map for hospitality
Creators: name: ÐÐ³Ð¾ÑÐ¾Ð´Ð½Ð¸ÐºÐ¾Ð²Ð°, ÐÐ¾Ð»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÐºÐ°ÑÑÐ° Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð³Ð¾ Ð¿ÑÑÐ¸
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description: The object of the research is the hotel business.
Subject of research are methods of control user service by using tools such as omnichannel marketing and customer journey map.
The purpose of the research is to create methods for constructing an omnichannel customer journey map for the hotel business to improve relationships with hotel guests and build long-term relationships with them.
This article contains suggestions for optimization of interaction with consumers using such tools as customer journey map and omni-channel marketing. Monosales, multisales and omnichannel sales are stud-ied to find out how to create an appropriate map.
In this regard, the methods of constructing an omnichannel map of the user path are developed and the algorithm of constructing this map in relation to the hotel business for a greater degree of personalization of work with customers is presented.