title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð´Ð¸ÐºÐ¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½ ÑÐ¾ÐºÑÑ-Ð³ÑÑÐ¿Ð¿ Ð´Ð»Ñ Ð¾Ð±ÑÑÐ¶Ð´ÐµÐ½Ð¸Ñ ÑÐ°Ð¹ÑÐ¾Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð¾Ð² ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½ÑÑ ÐºÐ½Ð¸Ð³
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of a methodology for conducting online focus groups to discuss the sites of online e-book stores
Creators: name: ÐÐ¾ÑÐ½Ð¾Ð¹, ÐÐ°Ð½Ð¸Ð»Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
ÑÑÐ½Ð¾Ðº ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½ÑÑ Ð¸Ð·Ð´Ð°Ð½Ð¸Ð¹
ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ñ
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½
ÑÐ¾ÐºÑÑ-Ð³ÑÑÐ¿Ð¿Ñ
e-commerce
electronic publications market
digitalization
online store
focus groups

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description: The aim of the work is to develop a methodology for conducting online focus groups to discuss the sites of online e-book stores. Research subject is the online book trade market in Russia and abroad. Research methods: the method of analyzing the external and internal environment, statistical analysis of the state of the online book industry market, generalization, comparison. The main results of the study: â the statistics of electronic commerce in the world and Russia are analyzed; â the features of e-book trade in comparison with trade in traditional printed publications are highlighted; â the factors influencing distance trading in Russia and competition in the e-book industry are formulated; â the legal framework of distance trading and consumer protection has been analyzed; â it is proposed to use the TQM methodology, which will help to increase customer satisfaction, reduce costs and improve efficiency. Application field: in the development of measures to optimize and improve the efficiency of online e-book stores. These proposals can be applied by Russian and foreign companies, taking into account the specifics of doing business and market segment. The scientific novelty of the study is the conclusion that in order to achieve positive effectiveness and payback of the model, more aggressive improvements based on focus groups may be required. Information technologies Ecxel, Eview 13, Mytracker, Googleforms were used while working on the graduate qualification work. Conclusions. The tasks of the wrc have been solved, the goal has been achieved, and the scope of application of the results has been determined. The results obtained have the characteristics of a scientific novelty. The prospects and directions of further research are substantiated.