title: ÐÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÐºÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð¿Ð¾Ð²ÐµÑÑÐºÐ¸ Ð² Ð²ÑÐ·Ð°Ñ ÑÑÐµÐ´ÑÑÐ²Ð°Ð¼Ð¸ PR
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Promotion of the environmental agenda in universities by tools of PR
Creators: name: ÐÐ¾Ð¼Ð¸ÑÑÐ°ÑÐ¾Ð²Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐºÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ð¹ PR
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÐºÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð¿Ð¾Ð²ÐµÑÑÐºÐ¸
ÑÐ¸ÑÑÐµÐ¼Ð° Ð²ÑÑÑÐµÐ³Ð¾ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ñ
Ð·ÐµÐ»ÐµÐ½ÑÐ¹ PR
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
environmental PR
promotion of the environmental agenda
higher education system
green PR
communications

description: ÐÐ°Ð½Ð½Ð°Ñ Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ ÑÐºÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ PR, Ð° ÑÐ°ÐºÐ¶Ðµ ÐµÐ³Ð¾ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÐ°Ð±Ð¾ÑÑ Ð²ÑÑÑÐ¸Ñ ÑÑÐµÐ±Ð½ÑÑ Ð·Ð°Ð²ÐµÐ´ÐµÐ½Ð¸Ð¹.ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ ÑÐ¾Ð´ÐµÑÐ¶Ð°Ð½Ð¸Ðµ Ð¸ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÐºÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ PR Ð² Ð Ð¾ÑÑÐ¸Ð¸ Ð¸ Ð·Ð° ÑÑÐ±ÐµÐ¶Ð¾Ð¼.2. ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° ÑÐ¾Ð¶Ð´ÐµÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑ Ð·ÐµÐ»ÐµÐ½Ð¾Ð³Ð¾ PR Ð¸ ÑÐºÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ PR. 3. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÐºÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ðµ PR-ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÑ Ð¸ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ Ð²ÑÐ·Ð°Ñ.4. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ, Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÐµÐ¼ÑÐµ Ð¿ÑÐ¸ Ð¾ÑÐ²ÐµÑÐµÐ½Ð¸Ð¸ ÑÐºÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ñ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼ Ð² Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¼ Ð¸ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¼ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¼ Ð¿Ð¾Ð»Ðµ. 5. ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½ÑÐµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¸ Ð¼ÐµÑÐ¾Ð´Ñ Ð·ÐµÐ»ÐµÐ½Ð¾Ð³Ð¾ PR, Ð¿Ð¾Ð´ÑÐ¾Ð´ÑÑÐ¸Ðµ Ð´Ð»Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐºÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð¿Ð¾Ð²ÐµÑÑÐºÐ¸ Ð² Ð²ÑÐ·Ð°Ñ. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ¾ÑÑÐ¾ÑÐ»Ð¾ Ð¸Ð· Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÑ Ð¸ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ Ð²ÑÐ·Ð¾Ð². ÐÐ½Ð°ÑÐ¸ÑÐµÐ»ÑÐ½Ð°Ñ ÑÐ°ÑÑÑ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð° Ð±ÑÐ»Ð° Ð²Ð·ÑÑÐ° Ð¸Ð· Ð¾ÑÐºÑÑÑÑÑ ÑÐµÑÑÑÑÐ¾Ð² Ð² ÑÐµÑÐ¸ ÐÐ½ÑÐµÑÐ½ÐµÑ, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ¾Ð±ÑÐ°Ð½Ð° Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð¾Ð¿ÑÐ¾ÑÐ¾Ð² ÑÑÑÐ´ÐµÐ½ÑÐ¾Ð² Ð¡ÐÐ±ÐÐ£ Ð¸ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð° Ð² ÑÐµÐ»Ð¾Ð¼, Ð° ÑÐ°ÐºÐ¶Ðµ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð¸ Ð¸Ð½ÑÐµÑÐ²ÑÑ ÑÐºÑÐ¿ÐµÑÑÐ°. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ» ÑÐ¾Ð·Ð´Ð°Ð½ ÐºÐ¾Ð½ÑÐµÐ½Ñ Ð´Ð»Ñ MVP Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Â«EcoCampusÂ», Ð° ÑÐ°ÐºÐ¶Ðµ ÑÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐºÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð¿Ð¾Ð²ÐµÑÑÐºÐ¸ Ð² ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑÐ°Ñ.
description: This final qualifying work is devoted to the study of environmental PR, as well as its tools on the example of the work of higher educational institutions.Tasks that were solved during the study:1. The content and features of environmental PR in Russia and abroad are determined.2. The identity of green PR and environmental PR is determined.3. Environmental PR campaigns in foreign and Russian universities are analyzed.4. The tools used in the coverage of environmental problems in the international and Russian information field are analyzed.5. Effective tools and methods of green PR have been identified that are suitable for the strategy of promoting the environmental agenda in universities.The research consisted of an analysis of the activities of foreign and Russian universities. A significant part of the material was taken from open resources on the Internet, as well as collected through surveys of students of SPbPU and St. Petersburg as a whole, as well as with the help of an expert interview.As a result, content was created for the MVP of the app Â«EcoCampusÂ». Recommendations were formulated to promote the environmental agenda at universities.