title: Ð¤Ð¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¸Ð¼Ð¸Ð´Ð¶Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ ÐºÐ¾Ð½ÑÐµÐ½ÑÐ° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¢ÐÐÐ Â«Ð¢Ð°Ð½ÑÐµÐ²Ð°Ð»ÑÐ½Ð°Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ ÐÐ°ÑÐ¸ÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Visual content as a tool for forming the image of the âDance Company Mafiaâ
Creators: name: Ð¨ÑÑÐ°ÑÐ¸Ð½Ð°, ÐÐ°ÑÐ³Ð°ÑÐ¸ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¸Ð¼Ð¸Ð´Ð¶ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸
Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÐ¹ ÐºÐ¾Ð½ÑÐµÐ½Ñ
ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¸Ð¼Ð¸Ð´Ð¶Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² ÑÐ°Ð½ÑÐµÐ²Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÑÐµÑÐµ
Ð¾ÑÐ¸ÑÐ¸Ð°Ð»ÑÐ½ÑÐ¹ ÑÐ°Ð¹Ñ
swot-ÑÐ½ÑÐ»Ð¸Ð·
ÑÐ¾ÐºÑÑ-Ð³ÑÑÐ¿Ð¿Ð°
Ð¿ÑÐ¾ÐµÐºÑ Ð¿Ð¾ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ ÐºÐ¾Ð½ÑÐµÐ½ÑÐ°
digital-ÑÑÐµÐ´Ð°
image of the organization
visual content
formation of the image of the company in the dance field
official site
SWOT analysis
focus group
project for implementation of visual content
digital environment

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑÑÑ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÐ¹ ÐºÐ¾Ð½ÑÐµÐ½Ñ ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ Ð² ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ð¸ Ð¸Ð¼Ð¸Ð´Ð¶Ð° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¸ÑÑÐ»ÐµÐ´ÑÑÑÑÑ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ð¼Ð¸Ð´Ð¶Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² digital-ÑÑÐµÐ´Ðµ. Ð Ð°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑÑÑ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÐ¹ ÐºÐ¾Ð½ÑÐµÐ½Ñ ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ð¼Ð¸Ð´Ð¶Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² ÑÐ°Ð½ÑÐµÐ²Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÑÐµÑÐµ. Ð ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð¾Ð±ÑÐµÐºÑÐ° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð²ÑÑÑÑÐ¿Ð°ÐµÑ Ð¸Ð¼Ð¸Ð´Ð¶ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸. ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÐ¹ ÐºÐ¾Ð½ÑÐµÐ½Ñ ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ð¼Ð¸Ð´Ð¶Ð° Ð¢ÐÐÐ Â«Ð¢Ð°Ð½ÑÐµÐ²Ð°Ð»ÑÐ½Ð°Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ ÐÐ°ÑÐ¸ÑÂ». Ð Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ Ð±ÑÐ»Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ñ ÑÐ¸ÑÑÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹, ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¸ SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐµ ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸ ÑÐ¾ÐºÑÑ-Ð³ÑÑÐ¿Ð¿Ð°. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ» ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿ÑÐ¾ÐµÐºÑ Ð¿Ð¾ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ ÐºÐ¾Ð½ÑÐµÐ½ÑÐ° Ñ ÑÐµÐ»ÑÑ ÑÐºÑÐµÐ¿Ð»ÐµÐ½Ð¸Ñ Ð¸Ð¼Ð¸Ð´Ð¶Ð° Ð¢ÐÐÐ Â«Ð¢Ð°Ð½ÑÐµÐ²Ð°Ð»ÑÐ½Ð°Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ ÐÐ°ÑÐ¸ÑÂ».
description: This final qualifying work examines visual content as a tool in shaping the image of an organization. The work examines the tools for forming a companys image in the digital environment. Visual content is considered as a tool for forming the image of a company in the dance field. The object of research is the image of the organization. The subject of the study is visual content as a tool for forming the image of the âDance Company Mafiaâ. In the practical part, situational, competitive communication and SWOT analyzes were carried out, as well as comparative content analysis and a focus group. As a result, a project was developed to introduce visual content in order to strengthen the image of the Mafia Dance Company.