title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð²ÑÐ²ÐµÐ´ÐµÐ½Ð¸Ñ Ð½Ð° ÑÑÐ½Ð¾Ðº Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð° Ð½Ð¾Ð²Ð¾Ð³Ð¾ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ° Ð´Ð»Ñ ÑÑÑÐ¸ÑÑÐ¾Ð²
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of a strategy for introducing a new information product for tourists to the St. Petersburg market
Creators: name: Ð¡Ð¾ÑÐ¾ÐºÐ¸Ð½, ÐÐ»Ð°Ð´Ð¸ÑÐ»Ð°Ð²
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÐÐ½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³, Ð³Ð¾ÑÐ¾Ð´
ÑÑÑÐ¸Ð·Ð¼
ÑÑÑÐ¸ÑÑÑÑÐºÐ¸Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑ
tourism
tourist product

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description: Theme of the final qualifying work: work "Development of a strategy for introducing a new information product for tourists to the market of St. Petersburg" The object of the research is the tourist market of St. Petersburg. The aim of the work is to develop a strategy for introducing a new information product to the tourism market for tourists in St. Petersburg. In the process of work, we examined the theoretical aspects of tourism and information, formulated the concepts necessary for the work and developed new classifications. The main schemes and methods of forming a strategy for introducing new products to the market were determined. Based on the data obtained, market research methods were proposed. In particular, end users and potential competitors. Qualitative and quantitative end-user studies have been carried out. Analysis of competitors' capabilities and analysis of their marketing communications. As a result of the work, the unmet needs of the tourists of St. Petersburg were identified, for which the concept of a new information product was developed to satisfy these needs. Based on the research and theoretical aspects, a strategy was developed for the introduction of a new information product for tourists in St. Petersburg. Additionally, to consolidate the result, a methodology for assessing the economic efficiency of the strategy developed by us was proposed.