title: ÐÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Organization of commercial activities of a retail company
Creators: name: Ð¡Ð¸Ð½ÐµÐ»ÑÐ½Ð¸ÐºÐ¾Ð²Ð°, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÑ
Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸
retail
commercial activity
marketing research
competitors
sales

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ Ð¿Ð°ÑÑÑÐ¼ÐµÑÐ¸Ð¸ Ð¸ ÐºÐ¾ÑÐ¼ÐµÑÐ¸ÐºÐ¸ Ð ÐÐ ÐÐÐ¨. Ð¦ÐµÐ»Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÑ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐµÐ¹ Ð¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð ÐÐ ÐÐÐ¨ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸, Ð° ÑÐ°ÐºÐ¶Ðµ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð¾Ð±Ð»Ð°ÑÑÐ¸, Ð´Ð°ÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. Ð Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¼ÐµÑÐ¾Ð´Ñ ÑÑÐ¸Ð¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶, Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²ÐºÐ° ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð·Ð°Ð»Ð°, Ð²ÑÐºÐ»Ð°Ð´ÐºÐ° ÑÐ¾Ð²Ð°ÑÐ°, Ð´Ð°Ð½Ð° Ð¾ÑÐµÐ½ÐºÐ° Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¼ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÑÐ¼ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð ÐÐ ÐÐÐ¨ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð¼ÐµÑÐ¾Ð´Ð° SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·Ð°, Ð¾ÑÐµÐ½ÐµÐ½Ð° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð°Ñ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ñ Ð½Ð° ÑÑÐ½ÐºÐµ Ð¿Ð°ÑÑÑÐ¼ÐµÑÐ½Ð¾-ÐºÐ¾ÑÐ¼ÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÐ¾Ð²Ð°ÑÐ¾Ð². ÐÐµÑÐ¾Ð´ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÑ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ñ Ð¼Ð¾Ð¶Ð½Ð¾ Ð¿Ð¾Ð»ÑÑÐ¸ÑÑ Ð¸Ð· Ð¸ÑÑÐ¾ÑÐ½Ð¸ÐºÐ¾Ð² Ð²ÑÐ¾ÑÐ¸ÑÐ½Ð¾Ð¹ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸: ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ ÑÐ°Ð¹ÑÐ° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«Ð Ð¸Ð² ÐÐ¾ÑÂ» (https://shop.rivegauche.ru), ÑÐ°Ð¹ÑÐ¾Ð² Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´Ð¸ÑÐµÐ»ÐµÐ¹ Ð¸ Ð¸Ð¼Ð¿Ð¾ÑÑÐµÑÐ¾Ð² Ð¿Ð°ÑÑÑÐ¼ÐµÑÐ¸Ð¸ Ð¸ ÐºÐ¾ÑÐ¼ÐµÑÐ¸ÐºÐ¸, ÑÐ°Ð¹ÑÐ¾Ð² Ð¿ÑÐ°Ð²Ð¸ÑÐµÐ»ÑÑÑÐ² ÑÐµÐ´ÐµÑÐ°Ð»ÑÐ½ÑÑ ÑÑÐ±ÑÐµÐºÑÐ¾Ð² Ð¸ Ð¡ÐÐ. Ð£ÑÐ¸ÑÑÐ²Ð°Ñ Ð¿ÑÐ¸Ð¾ÑÐ¸ÑÐµÑÐ½Ð¾ÑÑÑ Ð¸ÑÑÐ¾ÑÐ½Ð¸ÐºÐ¾Ð² Ð²ÑÐ¾ÑÐ¸ÑÐ½Ð¾Ð¹ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸, Ð² ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð¼ÐµÑÐ¾Ð´Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð²ÑÐ±Ð¸ÑÐ°ÐµÑÑÑ ÐºÐ°Ð±Ð¸Ð½ÐµÑÐ½Ð¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ (ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´Ð¾ÐºÑÐ¼ÐµÐ½ÑÐ¾Ð²). ÐÐ¾Ð»ÑÑÐµÐ½Ð½ÑÐµ Ð¸ÑÑÐ¾ÑÐ½Ð¸ÐºÐ¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð´Ð¾Ð¿Ð¾Ð»Ð½ÐµÐ½Ñ Ð¿ÑÑÐµÐ¼ Ð¾Ð¿ÑÐ¾ÑÐ° Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ Ð² ÑÐ¾Ð·Ð½Ð¸ÑÐ½ÑÑ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÑÐµÑÐ¸ Ð ÐÐ ÐÐÐ¨. Ð Ð·Ð°ÐºÐ»ÑÑÐ¸ÑÐµÐ»ÑÐ½Ð¾Ð¹ ÑÐ°ÑÑÐ¸ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð´Ð»Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÑÐµÑÐ¸ Ð ÐÐ ÐÐÐ¨ Ð¿Ð¾ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ ÐµÐ³Ð¾ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¸ Ð½Ð° ÑÑÐ½ÐºÐµ Ð³. Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð° Ð¿Ð°ÑÑÑÐ¼ÐµÑÐ½Ð¾-ÐºÐ¾ÑÐ¼ÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÐ¾Ð²Ð°ÑÐ¾Ð².
description: The object of the study is the company of perfumery and cosmetics RIVE GAUCHE. The purpose of the study is to assess the competitive opportunities and research the activities of the company RIVE GAUCHE to improve the competitiveness of products, as well as to identify the main problems of the company's functioning in this area, to analyze the company's commercial activities. In the final qualifying work describes and analyzes methods of sales promotion, plan of sales area, display of goods, assessment of marketing opportunities of the company's RIVE GAUCHE with the help of the SWOT-analysis, evaluated competitive position in the market of perfumes and cosmetics. Research method: the necessary information can be obtained from secondary information sources: the corporate website of the company "Rive Gauche" (https://shop.rivegauche.ru), websites of manufacturers and importers of perfumes and cosmetics, websites of Federal governments and mass media. Taking into account the priority of secondary information sources, a Desk study (traditional document analysis) is chosen as the research method. The obtained sources of information were supplemented by a survey of consumers in retail stores of the RIVE GAUCHE retail chain. The final part presents recommendations for the RIVE GAUCHE retail chain to improve its position on the market of St. Petersburg perfume and cosmetic products.