title: ÐÐ½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ° ÑÑÐ¾Ð¼Ð°ÑÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¾Ð±Ð¾ÑÑÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¤Ð Ð
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Analysis of the market for dental equipment in Germany
Creators: name: ÐÐ¾Ð»ÐºÐ¾Ð²Ð°, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ°
ÐµÐ¼ÐºÐ¾ÑÑÑ ÑÑÐ½ÐºÐ°
ÑÑÐ½Ð¾ÑÐ½ÑÐµ Ñ Ð°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ¸
Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸
Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ
ÑÐ¿ÑÐ¾Ñ
ÑÐ±ÑÑ
ÑÑÐ½Ð¾ÑÐ½Ð°Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ñ
Ð¿Ð¾ÑÑÐµÐ±Ð»ÐµÐ½Ð¸Ðµ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÐ¾Ð²Ð°ÑÐ¾Ð²
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
market analysis
market capacity
market characteristics
sales
supply
demand
market competition
consumption
product promotion
marketing

description: Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿Ð¾Ð´Ð±Ð¾Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð²ÑÐ²ÐµÐ´ÐµÐ½Ð¸Ñ Ð½Ð° ÑÑÐ½Ð¾Ðº ÑÐºÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸-Ð±ÐµÐ·Ð¾Ð¿Ð°ÑÐ½Ð¾Ð³Ð¾ Ð¾Ð±Ð¾ÑÑÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð½Ð° ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸Ð¸ Ð¤Ð Ð. Ð¢ÐµÐ¼Ð° Ð´Ð°Ð½Ð½Ð¾Ð¹ ÐÐÐ  â Â«ÐÐ½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ° ÑÑÐ¾Ð¼Ð°ÑÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¾Ð±Ð¾ÑÑÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¤Ð ÐÂ». ÐÐ»Ñ ÑÐµÑÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÐ»Ð¸ Ð±ÑÐ»Ð¸ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ ÑÐµÐ»Ð¸: 1. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÑÑ Ð¿Ð¾Ð½ÑÑÐ¸Ðµ Ð¸ Ð²Ð¸Ð´Ñ ÑÑÐ½ÐºÐ¾Ð². 2. ÐÐ·ÑÑÐ¸ÑÑ Ð¼ÐµÑÐ¾Ð´Ñ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÑÐ½Ð¾ÑÐ½ÑÑ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹. 3. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð²ÑÐ²ÐµÐ´ÐµÐ½Ð¸Ñ ÑÐ¾Ð²Ð°ÑÐ¾Ð² Ð½Ð° ÑÑÐ½Ð¾Ðº. 4. ÐÐ¿Ð¸ÑÐ°ÑÑ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ¸ ÑÑÐ½ÐºÐ° ÑÑÐ¾Ð¼Ð°ÑÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¾Ð±Ð¾ÑÑÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¤Ð Ð. 5. ÐÐ±Ð¾ÑÐ½Ð¾Ð²Ð°ÑÑ Ð²ÑÐ±Ð¾Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð²ÑÐ²ÐµÐ´ÐµÐ½Ð¸Ñ ÑÐºÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸-ÑÐ¸ÑÑÐ¾Ð³Ð¾ ÑÑÐ¾Ð¼Ð°ÑÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¾Ð±Ð¾ÑÑÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ. Ð Ð°Ð±Ð¾ÑÐ° Ð±ÑÐ»Ð° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ Ð½ÐµÐ¼ÐµÑÐºÐ¾Ð³Ð¾ ÑÑÐ½ÐºÐ° Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ ÑÑÐ¾Ð¼Ð°ÑÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¾Ð±Ð¾ÑÑÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð´Ð¾ÑÑÑÐ¿Ð½ÑÑ Ð½Ð° Ð°Ð½Ð³Ð»Ð¸Ð¹ÑÐºÐ¾Ð¼ Ð¸ Ð½ÐµÐ¼ÐµÑÐºÐ¸Ñ ÑÐ·ÑÐºÐ°Ñ. ÐÐ°Ð½Ð½ÑÐµ Ð¾ Ð´Ð¸Ð½Ð°Ð¼Ð¸ÐºÐµ, Ð¾Ð±ÑÐµÐ¼Ðµ ÑÑÐ½ÐºÐ°, Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½ÑÑ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑ, ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ°Ñ Ð±ÑÐ»Ð¸ ÑÐ¾Ð±ÑÐ°Ð½Ñ Ð¸Ð· Ð¾ÑÐ¸ÑÐ¸Ð°Ð»ÑÐ½ÑÑ Ð¸ÑÑÐ¾ÑÐ½Ð¸ÐºÐ¾Ð². Ð¢Ð°ÐºÐ¶Ðµ Ð² ÑÐ°Ð¼ÐºÐ°Ñ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ñ Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸, ÑÐµÐ½Ð¾Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¸ Ð¿Ð»Ð°Ð½Ð¸ÑÑÐµÐ¼ÑÐµ Ð¾Ð±ÑÐµÐ¼Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶ ÑÑÐ¾Ð¼Ð°ÑÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¾Ð±Ð¾ÑÑÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð½Ð° ÑÑÐ½ÐºÐµ Ð¤Ð Ð Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ ÑÐ±Ð¾Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð¾ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ð¸ ÑÑÐ½ÐºÐ° ÑÑÐ¾Ð¼Ð°ÑÐ¾Ð»Ð¾Ð³Ð¸Ð¸ Ð² Ð¤Ð Ð, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð²ÑÐ²ÐµÐ´ÐµÐ½Ð¸Ñ Ð½Ð¾Ð²Ð¾Ð³Ð¾ Ð²Ð¸Ð´Ð° Ð¾Ð±Ð¾ÑÑÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð½Ð° ÑÑÐ½Ð¾Ðº.
description: The purpose of the graduate qualification work is to select a strategy for the market introduction of environmentally friendly equipment in the territory of the Federal Republic of Germany. The topic of this work is analysis of the market of dental equipment. To solve the goal the following objectives were defined: 1. To consider the concept and types of markets. 2. to study the methods of assessing market indicators. 3. To analyze the strategies for introducing goods to the market. 4. To describe the characteristics of the market of dental equipment of Germany. 5. To substantiate the choice of exit strategy of eco-friendly dental equipment. The work was carried out on the basis of German market indicators in the field of dental equipment, available in English and German languages. Data on the dynamics, market volume, potential consumers, competitors were collected from official sources. The work also included an assessment of competitiveness, pricing and planned sales volumes of dental equipment in the German market. As a result, information about the state of the dental market in Germany was collected and the strategy for introducing a new type of equipment to the market was defined.