title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð¾ÑÐºÑÑÑÐ¸Ñ ÑÐ¸Ð»Ð¸Ð°Ð»Ð° Ð´ÐµÐ¹ÑÑÐ²ÑÑÑÐµÐ³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of strategic measures for opening a branch of the operating enterprise
Creators: name: ÐÐ¾ÑÐ¾Ð²Ð°, ÐÑÐµÐ½Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ
Ð¾ÑÐºÑÑÑÐ¸Ðµ ÑÐ¸Ð»Ð¸Ð°Ð»Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ Ð¿ÑÐ¾ÐµÐºÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸
Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¸ÑÐºÐ¾Ð²
strategic measures
opening a branch of the enterprise
investment planning
assessment of commercial effectiveness
risk analysis

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description: The purpose of the work is to develop and evaluate the commercial effectiveness of strategic measures that involve opening a branch of the operating enterprise. Tasks of work: â analysis of financial and economic activity of the main enterprise; â development of an investment project for opening a branch; â assessment of the commercial effectiveness of the project and risk analysis. Work is performed on the basis of the activities of The Group of companies SM-Clinic LLC. Methods. General scientific research methods were used: content and comparative analysis, the method of analogies, as well as specific research methods,methods of the financial analysis, SWOT-analysis, methods for evaluating the commercial effectiveness of projects, risk analysis methods. The main results of the work: â several strategic measures necessary for opening a branch of the company were proposed; â an investment project for opening a branch of the enterprise in question has been developed; â the commercial efficiency indicators of the project have been calculated and analyzed; â the payback and efficiency of the project has been proved. The practical significance of the work is due to the possibility of expanding the network of clinics of the studied enterprise, which will contribute to improving the efficiency of the enterprise.