title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð° Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a business plan for an online store
Creators: name: ÐÐ¾ÑÐ¾Ð½Ð¸Ð½, ÐÐ°Ð½Ð¸Ð¸Ð»
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
Ð¸Ð½ÑÐµÑÐ½ÐµÑ
Ð·Ð°ÐºÑÐ¿ÐºÐ°
Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸
Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ°
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÐ¸Ð½Ð°Ð½ÑÑ
online store
business plan
social networks
competitiveness
internet
purchase
sales
market analysis
marketing
finance

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½ Â«AlpaSocksÂ». 
Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð½Ð°Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð° Ð´Ð»Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Â«AlpaSocksÂ». 
ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÑÐ½ÐºÐ° ÑÑÐ»Ð¾ÑÐ½Ð¾-Ð½Ð¾ÑÐ¾ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð±ÑÐ»Ð¸ Ð²ÑÐ´ÐµÐ»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÑ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Â«AlpaSocksÂ». 
ÐÑÐ»Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ Ð¼ÐµÑÑ Ð´Ð»Ñ Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ Ð¼Ð°ÐºÑÐ¸Ð¼Ð°Ð»ÑÐ½Ð¾ Ð±Ð¾Ð»ÑÑÐ¾Ð³Ð¾ ÑÐ¸ÑÐ»Ð° Ð¿Ð¾ÑÑÐ¾ÑÐ½Ð½ÑÑ Ð¿Ð¾ÐºÑÐ¿Ð°ÑÐµÐ»ÐµÐ¹, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¼ÐµÑÑ Ð¿Ð¾ Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ ÑÑÐ°ÑÐ¸ÐºÐ° Ð½Ð° Ð²ÑÐ±ÑÐ°Ð½Ð½ÑÐµ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸. ÐÑÐ»Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐµ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ²Ð° Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Â«AlpaSocksÂ» - ÑÑÐ¾: Ð¼ÐµÐ½ÑÑÐ°Ñ ÑÐµÐ½Ð° Ð² ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ð¸ Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ°Ð¼Ð¸, Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÑ Ð´Ð¾ÑÑÐ°Ð²ÐºÐ¸ Ð² Ð¿ÑÐµÐ´ÐµÐ»Ð°Ñ Ð³Ð¾ÑÐ¾Ð´Ð° Ð¸ Ð½Ð°Ð¸Ð±Ð¾Ð»ÑÑÐµÐµ ÐºÐ¾Ð»Ð¸ÑÐµÑÑÐ²Ð¾ ÑÐ¿Ð¾ÑÐ¾Ð±Ð¾Ð² ÑÐ²ÑÐ·Ð¸ Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð¾Ð¼.
ÐÑÐ» ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð¿Ð»Ð°Ð½, ÐºÐ¾ÑÐ¾ÑÑÐ¹ Ð²ÐºÐ»ÑÑÐ°Ð» Ð² ÑÐµÐ±Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² Ð¾Ð½Ð»Ð°Ð¹Ð½ Ð¸ Ð² Ð¾ÑÑÐ»Ð°Ð¹Ð½ ÑÑÐµÐ´Ðµ, ÑÐ°ÐºÐ¶Ðµ Ð±ÑÐ» ÑÐ¾Ð·Ð´Ð°Ð½ ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð¿Ð»Ð°Ð½ Ð½Ð° Ð´Ð²Ð° Ð¼ÐµÑÑÑÐ°.
ÐÑÐ»Ð¸ ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½Ñ Ð¿ÑÐ¾Ð³Ð½Ð¾Ð·Ð¸ÑÑÐµÐ¼ÑÐµ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ Ð½Ð° Ð½ÐµÑÐºÐ¾Ð»ÑÐºÐ¾ Ð¿ÐµÑÐ¸Ð¾Ð´Ð¾Ð², Ð° ÑÐ°ÐºÐ¶Ðµ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐ¸ÑÐºÐ¸ Ð´Ð»Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ.
description: The object of study is online-shop "AlpaSocks".
The objective of this work is writing a business plan for an online store "AlpaSocks".
Based on the analysis of the hosiery market, the main competitors of the online store "AlpaSocks"were identified. Measures were developed to attract the largest possible number of regular customers, as well as measures to attract traffic to selected social networks. The main competitive advantages of the online store "AlpaSocks" were identified: lower price in comparison with competitors, the possibility of delivery within the city and the largest number of ways to communicate with the online store.
A marketing plan was developed, which included various methods of promotion in the online and offline environment, and a content plan for two months was created.
The projected key financial indicators for several periods were calculated, as well as the main risks for the enterprise were identified.