title: Ð¤Ð¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð¹ Ð´Ð¸Ð´Ð¶Ð¸ÑÐ°Ð» ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Formation of a modern digital strategy for an innovative enterprise
Creators: name: ÐÑÐ¾ÑÐºÐ¸Ð½Ð°, ÐÐ½Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸
Ð´Ð¸Ð´Ð¶Ð¸ÑÐ°Ð» ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ
Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ Ð°ÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ
innovation strategy
strategy formation
digital strategy
innovative enterprise
management strategies
innovation activity

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description: The title of the bachelor graduate qualification work:Â«Formation of a modern digital strategy for an innovative enterpriseÂ». The aim of the graduate qualification work is development of a new digital strategy and recommendations for its formation by the Marketing Digital Agency Â«EmpathyÂ». Tasks of the graduate qualification work: â consider the basic concepts related to innovative enterprises and their strategies, the concepts of digital marketing and digital strategy; â to study and analyze the marketing activity of the company and the current strategy; â formulate a new digital strategy and develop measures for its implementation. The graduate qualification work was carried out on the basis marketing digital agency Â«EmpathyÂ». Methods: general scientific research methods were used: content and comparative analysis, the method of analogies, as well as specific research methods, such as classification, data collection and processing, and methods for evaluating the effectiveness of projects. The main results of the graduate qualification work: â the theoretical foundations of innovative enterprises and strategies were studied; â the theoretical foundations of digital marketing and digital strategies were studied; â the effectiveness of the current Empathy strategy has been assessed; â the modern digital strategy of the marketing digital agency Empathy was proposed, and its effectiveness was evaluated. The practical significance of the work is determined possibility of application of the proposed digital strategy by the marketing digital agency Â«EmpathyÂ».