title: ÐÑÐ²Ð¾Ð´ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¾Ð±Ð»Ð°ÑÐ½Ð¾Ð³Ð¾ ÑÐµÑÐ²Ð¸ÑÐ° Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº ÑÐ¾Ð³Ð»Ð°ÑÐ½Ð¾ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ 3Ð°: Ð°Ð½Ð°Ð»Ð¸Ð·, Ð°Ð´Ð°Ð¿ÑÐ°ÑÐ¸Ñ, Ð°Ð½Ð¾Ð½Ñ
title: Launching an innovative cloud service for the international market in accordance with strategy 3a: analysis, adaptation, announcement
Creators: name: ÐÐ°ÐºÐ°ÐµÐ²Ð°, ÐÐ°ÑÑÑ
name: "Ð£Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸ÑÐ¼Ð¸ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ  ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸", Ð²ÑÐµÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ°Ñ ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ°Ñ ÑÑÐµÐ±Ð½Ð¾-Ð½Ð°ÑÑÐ½Ð°Ñ ÐºÐ¾Ð½ÑÐµÑÐµÐ½ÑÐ¸Ñ (2023; Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³)
Publisher: name: ÐÐÐÐÐ¢ÐÐ¥-ÐÐ ÐÐ¡Ð¡
Year: 2023
Subjects: Ð¾Ð±Ð»Ð°ÑÐ½ÑÐ¹ ÑÐµÑÐ²Ð¸Ñ
Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
Ð²ÑÐ²Ð¾Ð´ ÑÐ¾Ð²Ð°ÑÐ°
Ð°Ð´Ð°Ð¿ÑÐ°ÑÐ¸Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ°
cloud service
international market
promotion
product withdrawal
product adaptation

description: ÐÐ°Ð½Ð½Ð°Ñ Ð½Ð°ÑÑÐ½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð²ÑÐ²Ð¾Ð´Ñ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¾Ð±Ð»Ð°ÑÐ½Ð¾Ð³Ð¾ ÑÐµÑÐ²Ð¸ÑÐ° Ð¿Ð¾ ÑÑÐµÑÑ Ð¸ ÐºÐ¾Ð½ÑÑÐ¾Ð»Ñ ÑÐ°ÑÑÐ¾Ð´Ð° ÑÐ¾Ð¿Ð»Ð¸Ð²Ð° (B2B ÑÐµÐºÑÐ¾Ñ) Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð° 3 Â«Ð°Â» ÑÐ°ÐºÑÐ¾ÑÐ¾Ð²: Ð°Ð½Ð°Ð»Ð¸Ð·, Ð°Ð´Ð°Ð¿ÑÐ°ÑÐ¸Ñ, Ð°Ð½Ð¾Ð½Ñ. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ Ð²ÑÐ±ÑÐ°Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ° Ð¸ ÑÑÐ½ÐºÐ¾Ð² ÑÐ°Ð·Ð½ÑÑ ÑÑÑÐ°Ð½, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐ°ÐºÑÐ¾ÑÑ, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð¼Ð¾Ð³ÑÑ Ð¿Ð¾Ð²Ð»Ð¸ÑÑÑ Ð½Ð° Ð¿ÑÐ¾Ð´Ð°Ð¶Ñ Ð¾Ð±Ð»Ð°ÑÐ½Ð¾Ð³Ð¾ ÑÐµÑÐ²Ð¸ÑÐ° Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¼ ÑÑÐ¾Ð²Ð½Ðµ. ÐÐ¿Ð¸ÑÐ°Ð½ Ð¿ÑÐ¾ÑÐµÑÑ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ° (Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÐµÐ¹ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð², Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ ÑÑÐµÐ´Ñ, Ð½Ð°ÑÑÑÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸ÐµÐ¹), Ð°Ð´Ð°Ð¿ÑÐ°ÑÐ¸Ð¸ ÑÐ¾Ð²Ð°ÑÐ° Ðº ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸ÑÐ¼ ÐºÐ¾Ð½ÐºÑÐµÑÐ½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ° (ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¼, Ð·Ð°ÐºÐ¾Ð½Ð¾Ð´Ð°ÑÐµÐ»ÑÐ½ÑÐ¼ Ð¸ Ð¿Ñ.), Ð° ÑÐ°ÐºÐ¶Ðµ Ð°Ð½Ð¾Ð½Ñ (ÑÐµÐºÐ»Ð°Ð¼Ð½Ð°Ñ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ) Ð´Ð»Ñ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ° â Ð¿Ð¾Ð´Ð±Ð¾Ñ ÐºÐ¾Ð½ÐºÑÐµÑÐ½ÑÑ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð¸ ÐºÐ°Ð½Ð°Ð»Ð¾Ð² ÑÐ°ÑÐ¿ÑÐ¾ÑÑÑÐ°Ð½ÐµÐ½Ð¸Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð±ÑÐ´ÑÑ Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ñ Ð´Ð»Ñ Ð²ÑÐ±ÑÐ°Ð½Ð½Ð¾Ð³Ð¾ ÑÐ¾Ð²Ð°ÑÐ° Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÑÐµÐ¼ÑÑ ÑÑÐ»Ð¾Ð²Ð¸Ð¹.
description: This scientific work is devoted to the introduction of an innovative cloud service for accounting and control of fuel consumption (B2B sector) to the international market using the approach of 3 "a" factors: analysis, adaptation, announcement. The paper presents an analysis of the features of the selected product and markets of different countries, as well as factors that may affect the sale of cloud services at the international level. The process of analyzing the foreign market (customer needs, environmental characteristics, saturation of this product), adapting the product to the requirements of a particular market (technical, legislative, etc.), as well as an announcement (advertising campaign) for the international market â the selection of specific tools and channels of information dissemination that will be most effective for the selected product and the analyzed conditions is described.