title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ Ð¼Ð¾Ð´ÐµÐ»Ð¸ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÐµÐ¹ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of Ð° marketing model of e-commerce company management
Creators: name: Ð¨Ð¿Ð°Ð³Ð¸Ð½Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð°Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ñ
Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹Ñ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ Ð¼Ð¾Ð´ÐµÐ»Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ
Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾-ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ°Ñ Ð¿Ð¾Ð´Ð´ÐµÑÐ¶ÐºÐ°
electronic commerce
marketplace
marketing management model
information technology support

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description: The purpose of the research is to study the models of company management and to develop a conceptual marketing model of e-commerce company management and its partial IT support to increase the efficiency of the companys activity. The research was carried out on the basis of the processes of e-commerce company activity. The subject of the thesis processes of management and interaction with customers as suppliers of marketplace. Research methods: system approach, structuring and analysis of the purpose, expert evaluation, modeling, as well as methods of analyzing the effect of project implementation. The main results of the study: analyzed the activity of the object of research - e-commerce company; analyzed the models of company management and justified the choice of marketing management model for e-commerce company; developed a conceptual marketing management model; researched the levels of marketing model and proposed measures aimed at improving the efficiency of the company; described and partially implemented the concept of information-technological support of the model; analyzed and partially implemented the concept of information and technological support of the model. The field of application of results is the activity of e-commerce companies. The scientific novelty is the development of a conceptual marketing management model of the e-commerce company. Conclusions. The tasks of the thesis have been solved, the goal has been achieved. The results obtained have signs of scientific novelty.