title: Ð¡ÑÐ°Ð²Ð½ÐµÐ½Ð¸Ðµ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¼ÑÐ³ÐºÐ¾Ð¹ ÑÐ¸Ð»Ñ Ð² ÐÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð¹ ÐÐ°ÑÐ¾Ð´Ð½Ð¾Ð¹ Ð ÐµÑÐ¿ÑÐ±Ð»Ð¸ÐºÐµ Ð¸ Ð¡Ð¾ÐµÐ´Ð¸Ð½ÐµÐ½Ð½ÑÑ Ð¨ÑÐ°ÑÐ¾Ð² ÐÐ¼ÐµÑÐ¸ÐºÐ¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Comparison of the soft power functioning in the People's Republic of China and the United States of America
Creators: name: Ð¡Ð¸Ð·Ð¸ÐºÐ¾Ð²Ð°, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¼ÑÐ³ÐºÐ°Ñ ÑÐ¸Ð»Ð°
ÐÐ¸ÑÐ°Ð¹
Ð¡Ð¨Ð
ÐÐ¶Ð¾Ð·ÐµÑ ÐÐ°Ð¹
ÑÐ¼Ð½Ð°Ñ ÑÐ¸Ð»Ð°
Ð²Ð½ÐµÑÐ½ÑÑ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ°
Ð¼Ð¾Ð·Ð³Ð¾Ð²ÑÐµ ÑÐµÐ½ÑÑÑ
ÐºÑÐ»ÑÑÑÑÐ°
soft force
China
USA
Joseph Nay
smart force
foreign policy
brain centers
culture

description: ÐÐ°Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Â«Ð¼ÑÐ³ÐºÐ¾Ð¹ ÑÐ¸Ð»ÑÂ» Ð¸ ÐµÑ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¡Ð¨Ð Ð¸ ÐÐÐ . ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1) ÐÐ·ÑÑÐ¸ÑÑ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¸ Ð¼ÑÐ³ÐºÐ¾Ð¹ ÑÐ¸Ð»Ñ Ð¿ÑÐ¾ÑÐ»Ð¾Ð³Ð¾. 2) ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÑ Ð¿Ð¾ÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¿Ð¾Ð½ÑÑÐ¸Ñ Â«Ð¼ÑÐ³ÐºÐ¾Ð¹ ÑÐ¸Ð»ÑÂ» Ð² XX Ð²ÐµÐºÐµ. 3) Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÑÑ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¸ ÐºÐ¾Ð¼Ð¿Ð¾Ð½ÐµÐ½ÑÑ, ÑÐ¾ÑÑÐ°Ð²Ð»ÑÑÑÐ¸Ðµ Â«Ð¼ÑÐ³ÐºÑÑ ÑÐ¸Ð»ÑÂ»: Ð¿Ð¾Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¾Ðµ, ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¸ ÐºÑÐ»ÑÑÑÑÐ½Ð¾Ðµ ÑÐ¾Ð´ÐµÑÐ¶Ð°Ð½Ð¸Ðµ Â«Ð¼ÑÐ³ÐºÐ¾Ð¹ ÑÐ¸Ð»ÑÂ». 4) ÐÑÐµÐ½Ð¸ÑÑ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÑ Â«Ð¼ÑÐ³ÐºÐ¾Ð¹ ÑÐ¸Ð»ÑÂ» Ð¡Ð¨Ð Ð¸ ÐÐÐ . 5) Ð¡ÑÐ°Ð²Ð½Ð¸ÑÑ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¼ÑÐ³ÐºÐ¾Ð¹ ÑÐ¸Ð»Ñ Ð¡Ð¨Ð Ð¸ ÐÐÐ , ÑÐ´ÐµÐ»Ð°ÑÑ Ð²ÑÐ²Ð¾Ð´Ñ Ð¾ ÑÑÐ¾Ð¶ÐµÑÑÐ¸ Ð¸ ÑÐ°Ð·Ð»Ð¸ÑÐ¸ÑÑ. Ð Ð°Ð±Ð¾ÑÐ° Ð±ÑÐ»Ð° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð² Ð´Ð²Ð° ÑÑÐ°Ð¿Ð°: Ð¸Ð·Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸, Ð° Ð¸Ð¼ÐµÐ½Ð½Ð¾ Ð¸ÑÑÐ¾ÑÐ¸Ñ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Â«Ð¼ÑÐ³ÐºÐ¾Ð¹ ÑÐ¸Ð»ÑÂ» Ð¸ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹. ÐÐ¾ Ð²ÑÐ¾ÑÐ¾Ð¹ ÑÐ°ÑÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»ÑÑ Ð¼ÐµÑÐ¾Ð´ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¸ ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ñ. ÐÐ¼ÐµÑ Ð´Ð°Ð½Ð½ÑÐµ Ð¾ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ð¸ Â«Ð¼ÑÐ³ÐºÐ¾Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ¸Â» Ð² Ð´Ð²ÑÑ ÑÑÑÐ°Ð½Ð°Ñ Ð¡Ð¨Ð Ð¸ ÐÐÐ  Ð½ÑÐ¶Ð½Ð¾ Ð±ÑÐ»Ð¾ ÑÑÐ°Ð²Ð½Ð¸ÑÑ Ð¸ Ð²ÑÑÐ²Ð¸ÑÑ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¿Ð¾ ÐºÐ°Ð¶Ð´Ð¾Ð¹ Ð¸Ð· ÑÑÐ¾ÑÐ¾Ð½. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð° Ð¸Ð·ÑÑÐµÐ½Ð° Ð¸ÑÑÐ¾ÑÐ¸Ñ Ð²Ð¾Ð·Ð½Ð¸ÐºÐ½Ð¾Ð²ÐµÐ½Ð¸Ñ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¸ ÐºÐ¾Ð¼Ð¿Ð¾Ð½ÐµÐ½ÑÑ Â«Ð¼ÑÐ³ÐºÐ¾Ð¹ ÑÐ¸Ð»ÑÂ» ÑÐµÑÐµÐ· ÐºÐ¾ÑÐ¾ÑÑÐµ, ÑÐ°ÐºÐ¸Ðµ ÑÑÑÐ°Ð½Ñ, ÐºÐ°Ðº Ð¡Ð¨Ð Ð¸ ÐÐÐ  Ð¿ÑÐ¾Ð²Ð¾Ð´ÑÑ ÑÐ²Ð¾Ñ Ð²Ð½ÑÑÑÐµÐ½Ð½ÑÑ Ð¸ Ð²Ð½ÐµÑÐ½ÑÑ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÑ. Ð¢Ð°ÐºÐ¶Ðµ Ð±ÑÐ»Ð¾ Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½Ð¾ ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ðµ Ð´Ð²ÑÑ Ð¿Ð¾Ð»Ð¸ÑÐ¸Ðº Ð½Ð° Ð¿ÑÐµÐ´Ð¼ÐµÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸.
description: The given work is devoted to the study of the concept of "soft power" and its functioning on the example of the USA and China. The research set the following goals: 1) Explore the similar soft power of the past. 2) Explore the emergence of the concept of "soft power" in the 20th century. 3) Consider the tools and components that make up âsoft powerâ: the political, economic and cultural content of âsoft powerâ. 4) Assess the policy of âsoft powerâ of the United States and China. 5) compare the functioning of âsoft powerâ of the United States and China, draw conclusions about the similarities and differences. The work was carried out in two stages: the presentation of the theoretical part, namely the history of the formation of the concept of âsoft powerâ and practical. In the second part of the work, the method of analysis and comparison was used. There is evidence of the functioning of âsoft powerâ in two countries: the United States and China. It is necessary to compare and identify the characteristics of each of the parties. As a result, the history of this concept was studied. The United States and China are pursuing their domestic and foreign policies. A comparison was also made of the two policies for effectiveness.