title: ÐÐµÐ¾ÐºÑÐ»ÑÑÑÑÐ½ÑÐ¹ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³ ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸Ð¸ ÐºÐ°Ðº Ð½ÐµÐ¾Ð±Ñ Ð¾Ð´Ð¸Ð¼ÑÐ¹ ÑÐ»ÐµÐ¼ÐµÐ½Ñ Ð²Ð½ÐµÑÐ½ÐµÐ¹ Ð¸ Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¹ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ¸ ÐÐ¸ÑÐ°Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Geocultural branding of the territory as a necessary tool of Chinas foreign and domestic policy
Creators: name: ÐÐ¾Ð±ÑÐ¾Ð²Ð½Ð¸ÐºÐ¾Ð²Ð°, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð±ÑÐµÐ½Ð´
Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³
Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÐ¹ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³
Ð³Ð¾ÑÐ¾Ð´ÑÐºÐ¾Ð¹ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³
ÑÐµÐ»ÑÑÐºÐ¸Ð¹ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³
Ð¸Ð¼Ð¸Ð´Ð¶
Ð¸Ð¼Ð¸Ð´Ð¶ ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸Ð¸
Ð³ÐµÐ¾ÐºÑÐ»ÑÑÑÑÐ½ÑÐ¹ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³ ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸Ð¹
brand
branding
national branding
urban branding
rural branding
image
image of the territory
geocultural branding of territories

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÐ¸ Ð³ÐµÐ¾ÐºÑÐ»ÑÑÑÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð° ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ° Ð²Ð½ÐµÑÐ½ÐµÐ¹ Ð¸ Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¹ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ¸ ÐÐ¸ÑÐ°Ñ. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1) ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¸Ðµ Ð¿Ð¾Ð½ÑÑÐ¸Ñ Â«Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÐ¹ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Â» Ð¸ Â«Ð¸Ð¼Ð¸Ð´Ð¶ Ð³Ð¾ÑÑÐ´Ð°ÑÑÑÐ²Ð°Â»; 2) ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð¿Ð¾Ð½ÑÑÐ¸Ñ Â«Ð³ÐµÐ¾ÐºÑÐ»ÑÑÑÑÐ½ÑÐ¹ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Â»; 3) ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¸Ðµ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ¸ Ð³ÐµÐ¾ÐºÑÐ»ÑÑÑÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð° ÐÐ¸ÑÐ°Ñ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¹ Ð°ÑÐµÐ½Ðµ; 4) Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ¸ Ð³ÐµÐ¾ÐºÑÐ»ÑÑÑÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð° Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ñ ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸Ð¹ ÐÐ¸ÑÐ°Ñ. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ Ð¼ÐµÑÐ¾Ð´Ñ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð°, Ð¿Ð¾Ð·Ð²Ð¾Ð»ÑÑÑÐ¸Ð¹ Ð¾ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸Ð·Ð¾Ð²Ð°ÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð°, ÑÑÑÐ°Ð½Ð¾Ð²Ð¸ÑÑ ÑÑÐ¾Ð´ÑÑÐ²Ð° Ð¸ ÑÐ°Ð·Ð»Ð¸ÑÐ¸Ñ Ð¿Ð¾Ð½ÑÑÐ¸Ð¹ Â«Ð±ÑÐµÐ½Ð´ ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸Ð¸Â» Ð¸ Â«Ð¸Ð¼Ð¸Ð´Ð¶ ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸Ð¸Â»; ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¿ÑÐµÐ´Ð¿Ð¾Ð»Ð°Ð³Ð°ÑÑÐ¸Ð¹ ÑÐ°Ð·Ð½Ð¾ÑÑÐ¾ÑÐ¾Ð½Ð½ÐµÐµ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¸Ðµ Ð¿Ð¾Ð½ÑÑÐ¸Ñ Â«Ð³ÐµÐ¾ÐºÑÐ»ÑÑÑÑÐ°Â», Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° Ð¸ Ð¸Ð¼Ð¸Ð´Ð¶Ð° ÐÐ¸ÑÐ°Ñ; ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð°Ð½Ð°Ð»Ð¸Ð·, Ð±Ð»Ð°Ð³Ð¾Ð´Ð°ÑÑ ÐºÐ¾ÑÐ¾ÑÐ¾Ð¼Ñ Ð±ÑÐ»Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¾ÑÐ¸ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ Ð´Ð¾ÐºÑÐ¼ÐµÐ½ÑÑ, Ð´Ð¾ÐºÐ»Ð°Ð´Ñ Ð¸ Ð½Ð¾Ð²Ð¾ÑÑÐ½Ð°Ñ Ð±Ð°Ð·Ð° Ð½Ð° Ð¿ÑÐµÐ´Ð¼ÐµÑ Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÐµÐ¼ÑÐ¼Ð¸ ÐÐÐ  Ð´ÐµÐ¹ÑÑÐ²Ð¸ÑÐ¼Ð¸ Ð´Ð»Ñ Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ñ Ð¸Ð¼Ð¸Ð´Ð¶Ð° Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¹ Ð°ÑÐµÐ½Ðµ Ð¸ Ð´Ð»Ñ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð³ÐµÐ¾Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð° Ð²ÑÐ±ÑÐ°Ð½Ð½ÑÑ ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸Ð¹ (ÐÐ½ÑÑÑÐµÐ½Ð½ÐµÐ¹ ÐÐ¾Ð½Ð³Ð¾Ð»Ð¸Ð¸, Ð¢Ð¸Ð±ÐµÑÐ° Ð¸ Ð¾. Ð¥Ð°Ð¹Ð½Ð°Ð½Ñ). Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ¸ Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð° Ð¸ Ð³ÐµÐ¾ÐºÑÐ»ÑÑÑÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð° ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸Ð¸ ÐÐ¸ÑÐ°Ñ. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð¸Ñ Ð¼Ð¾Ð¶Ð½Ð¾ ÑÑÐ¸ÑÐ°ÑÑ ÑÑÐ¿ÐµÑÐ½ÑÐ¼Ð¸.
description: The given work is devoted to the study of the specifics of geocultural branding as an instrument of Chinas foreign and domestic policy. The research set the following goals: 1) Studying of the concept of "national branding" and "image of the state"; 2) characteristics of the concept of "geocultural branding"; 3) considering of Chinas cultural branding policy on the international political arena; 4) Analysis of the policy of cultural branding of Chinas internal territories. The work was fulfilled on the comparative analysis method, which allows to characterize the strategies of the national brand, to establish similarities and differences between the concepts of the "brand territory" and the "image of the territory"; a comprehensive analysis involving a detail consideration of the concept of "geoculture", the national brand and image of China; content analysis through the use of the official documents, reports and news base was analyzed on the subject of the actions taken by the Peoples Republic of China to build an image on the global arena and to form the geobranding of selected territories (Inner Mongolia, Tibet, Hainan). The study resulted into the policies of national branding and geocultural branding of the territory of China being made. Based on the conducted research, they can be considered as successful.