title: ÐÐ¸Ð·Ð°Ð¹Ð½-ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ ÑÐ°Ð¹ÑÐ° Ð´Ð»Ñ ÐÐ¾Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¼ÑÐ·ÐµÑ Ð ÐÐ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Website design concept for the Zoological Museum of the Russian Academy of Sciences
Creators: name: ÐÐ°ÐºÐ¾ÐµÐ²Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ ÑÑÐ¸Ð»Ñ
ÑÐ°Ð¹Ñ
Ð·Ð¾Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð¼ÑÐ·ÐµÐ¹
corporate graphic style
website
zoological museum

description: Ð¦ÐµÐ»ÑÑ ÐÐÐ  ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð¸ Ð´Ð¸Ð·Ð°Ð¹Ð½-ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ ÑÐ°Ð¹ÑÐ° Ð´Ð»Ñ ÐÐ¾Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¼ÑÐ·ÐµÑ ÐÐ¾Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÐÐ½ÑÑÐ¸ÑÑÑÐ° Ð ÐÐ. Ð ÐµÑÐµÐ½Ð½ÑÐµ Ð² ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð¾Ð±Ð·Ð¾Ñ ÑÐ°Ð¹ÑÐ¾Ð² Ð¼ÑÐ·ÐµÐµÐ² Ð¸ Ð¸Ñ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÑ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÑÐ¸Ð»ÐµÐ¹. 2. Ð¡ÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð²ÑÐ²Ð¾Ð´Ñ Ð¿Ð¾ Ð¸ÑÐ¾Ð³Ñ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¾Ð±Ð·Ð¾ÑÐ°. 3. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ð¹ ÑÐ°Ð¹Ñ Ð¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ ÑÑÐ¸Ð»Ñ Ð¼ÑÐ·ÐµÑ. 4. Ð¡Ð¾Ð·Ð´Ð°Ð½Ð° Ð´Ð¸Ð·Ð°Ð¹Ð½-ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ ÑÐ°Ð¹ÑÐ° ÐÐ¾Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¼ÑÐ·ÐµÑ ÐÐ¾Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÐÐ½ÑÑÐ¸ÑÑÑÐ° Ð ÐÐ. 5. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ ÑÑÐ¸Ð»Ñ ÐÐ¾Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¼ÑÐ·ÐµÑ ÐÐ¾Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÐÐ½ÑÑÐ¸ÑÑÑÐ° Ð ÐÐ. ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÑ ÑÐµÐ»ÐµÐ¹ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÑÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¹ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ ÑÐ°Ð¹ÑÐ¾Ð² Ð¼ÑÐ·ÐµÐµÐ² Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÑ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÑÐ¸Ð»ÐµÐ¹ Ð¼ÑÐ·ÐµÐµÐ². ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð±ÑÐ»Ð° Ð²ÑÐ±ÑÐ°Ð½Ð° ÑÑÐ¸Ð»Ð¸ÑÑÐ¸ÐºÐ° ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð¸ ÑÐ°Ð¹ÑÐ°, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐµ ÑÐ²ÐµÑÐ° Ð¸ ÑÑÐ¸ÑÑÑ. Ð¡ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ ÑÑÐ¸Ñ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² Ð±ÑÐ» ÑÐ¾Ð·Ð´Ð°Ð½ Ð¿ÑÐ¾ÑÐ¾ÑÐ¸Ð¿ ÑÐ°Ð¹ÑÐ° Ð¼ÑÐ·ÐµÑ Ð¸ Ð¿ÑÐµÐ·ÐµÐ½ÑÐ¾Ð²Ð°Ð½Ñ ÑÐ»ÐµÐ¼ÐµÐ½ÑÑ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð½Ð° Ð½Ð¾ÑÐ¸ÑÐµÐ»ÑÑ.
description: The aim of my graduate qualification work is to develop a corporate graphic style and website design concept for the Zoological Museum of the Zoological Institute of the Russian Academy of Sciences. The tasks solved in the course of the work are: 1. Review of the corporate graphic styles of museums. 2. Review of museum websites. 3. Forming conclusions on the results of the review. 4. Creation of the design concept of the website of the Zoological Museum of the Zoological Institute of the Russian Academy of Sciences. 5. Development of corporate graphic style of the Zoological Museum of the Zoological Institute of the Russian Academy of Sciences. To achieve the goals, we analyzed the trends of modern museum websites and analyzed the corporate graphic styles of museums. Based on this information, the stylistics of the corporate graphic style and website, as well as corporate colors and fonts were selected. Using these elements, a prototype of the museum website was created, and the elements of corporate identity were presented on the media.