title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð¼Ð¾Ð´ÐµÑÐ½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐ²ÐµÑÐ¾ÑÐ½Ð¾Ð³Ð¾ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Ð¼ÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð´Ð¸Ð·Ð°Ð¹Ð½-Ð¼ÑÑÐ»ÐµÐ½Ð¸Ðµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of a concept for modernizing a flower online store using a design-thinking methodology
Creators: name: Ð¤Ð¸ÑÐµÐ½ÐºÐ¾, ÐÐµÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÐÐ½ÑÐµÑÐ½ÐµÑ
ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð°Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ñ
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½
ÑÐ²ÐµÑÐ¾ÑÐ½ÑÐ¹ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½
Ð´Ð¸Ð·Ð°Ð¹Ð½-Ð¼ÑÑÐ»ÐµÐ½Ð¸Ðµ
Ð°ÑÐ´Ð¸Ñ ÑÐ·Ð°Ð±Ð¸Ð»Ð¸ÑÐ¸
ÑÑÐµÐ½Ð°ÑÐ½ÑÐ¹ Ð°ÑÐ´Ð¸Ñ
ÐºÐ°ÑÑÐ° Ð¿ÑÑÐµÑÐµÑÑÐ²Ð¸Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°
Ð¿ÑÐ¾ÑÐ¾ÑÐ¸Ð¿Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
e-commerce
online store
flower shop
design thinking
usability audit
scenario audit
customer journey map
prototyping

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ²ÐµÑÐ¾ÑÐ½ÑÐ¹ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½ Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¸Ð¼ Ð½Ð°Ð·Ð²Ð°Ð½Ð¸ÐµÐ¼ Â«Ð¦Ð²ÐµÑÐ¾ÑÐ½Ð°Ñ ÐÐ°Ð²-ÐÐ°Ð²ÐºÐ°Â». Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð¼Ð¾Ð´ÐµÑÐ½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐ²ÐµÑÐ¾ÑÐ½Ð¾Ð³Ð¾ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Ð¼ÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð´Ð¸Ð·Ð°Ð¹Ð½-Ð¼ÑÑÐ»ÐµÐ½Ð¸Ðµ. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð´Ð°Ð½Ð° ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð° ÐµÐ³Ð¾ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ. ÐÑÐ¸Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð¾ÑÐ¼Ð°ÑÐ¸Ð²Ð½Ð¾-Ð¿ÑÐ°Ð²Ð¾Ð²Ð°Ñ Ð¾ÑÐ½Ð¾Ð²Ð° ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸. ÐÐ¿Ð¸ÑÐ°Ð½Ð° Ð¾ÑÑÐ°ÑÐ»Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸ ÑÐ²ÐµÑÐ¾ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸. ÐÐ±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð° Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÑ Ð¼Ð¾Ð´ÐµÑÐ½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°. ÐÐ¿Ð¸ÑÐ°Ð½Ð° Ð¼ÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸Ñ ÑÐµÑÐµÐ½Ð¸Ñ Ð·Ð°Ð´Ð°Ñ Ð´Ð¸Ð·Ð°Ð¹Ð½-Ð¼ÑÑÐ»ÐµÐ½Ð¸Ðµ. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°ÑÐ´Ð¸Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð½ÑÐµ Ð¼ÐµÑÑÐ°. ÐÐ¿Ð¸ÑÐ°Ð½Ñ Ð²ÑÑÐ²Ð»ÐµÐ½Ð½ÑÐµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼ ÑÑÑÐµÑÑÐ²ÑÑÑÐµÐ¹ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°. Ð¡ÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¸Ð´ÐµÐ¸ Ð¼Ð¾Ð´ÐµÑÐ½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°. ÐÑÐ¸Ð²ÐµÐ´ÐµÐ½Ñ Ð¿ÑÐ¾ÑÐ¾ÑÐ¸Ð¿Ñ Ð¸ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð´Ð»Ñ Ð¸Ð´ÐµÐ¹ Ð¼Ð¾Ð´ÐµÑÐ½Ð¸Ð·Ð°ÑÐ¸Ð¸.
description: The object of research is a flower online store with a commercial name Â«Cvetochnaya Lav-LavkaÂ». The goal of the final qualification work is development of a concept for modernizing a flower online store using the design-thinking methodology. In this work characteristic of the store is described and its activity is analyzed. The regulatory framework for e-commerce is provided. Flower industry is described. The necessity of modernizing the online store is justified. An online store audit was conducted and problem areas were identified. The identified problems of the existing implementation of the online store are described. The ideas of modernizing the online store are formulated. Prototypes and recommendations for modernization ideas are provided.