title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ HR-Ð±ÑÐµÐ½Ð´Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«Ð¡ÑÐ¾Ð¼Ð°ÑÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ°Ñ Ð¿ÑÐ°ÐºÑÐ¸ÐºÐ°Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Improving the company`s HR brand using the example of Dental Practice LLC
Creators: name: ÐÑÐ¹Ð¼Ð¸ÑÑÑÐ¾Ð²Ð°, ÐÐ°ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2025
Subjects: HR-Ð±ÑÐµÐ½Ð´
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Ð°Ð´Ð¼Ð¸Ð½Ð¸ÑÑÑÐ°ÑÐ¾ÑÑ
ÑÐµÐºÑÑÐµÑÑÑ
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HR-brand
staff
administrators
turnover
image

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description: The object of the study is Dental Practice LLC, which is a group of dental clinics located in the city of Chelyabinsk. The subject of the research is the HR brand of Dental Practice LLC. The purpose of the work is to develop measures aimed at improving the HR brand of Dental Practice LLC. The goal is fully solved in the bachelors thesis based on a set of theoretical, scientific, methodological and practical tasks: â to consider the concept, structure, evolution of the HR brand; â describe the main methods and approaches to HR brand development; â consider methods and indicators for evaluating the effectiveness of an HR brand in an organization; â describe the activities of Dental Practice LLC; â analyze the staff composition and personnel management systems at Dental Practice LLC; â analyze the companys HR brand at the present stage and identify the range of existing problems; â to develop directions for improving the HR brand of Dental Practice LLC based on the analysis and identified problems; â calculate the effectiveness of the proposed measures. The recommendations can be applied in the activities of Dental Practice LLC to improve the companys HR brand. The sources of information were data from domestic and foreign scientific research literature, official Internet resources and analytical agencies.