title: Ð¡Ð¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐ¾Ð±ÑÑÐ¸Ñ ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Special events as a tool for promotion a commercial organization
Creators: name: ÐÐ¼Ð»ÐµÐ²ÑÐºÐ°Ñ, Ð¡Ð¾ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2025
Subjects: Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐ¾Ð±ÑÑÐ¸Ñ
Ð°Ð²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½ÑÐ¹ ÑÑÐ½Ð¾Ðº
Ð¼ÐµÑÐ¾Ð´Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÑÐ·Ð½Ð°Ð²Ð°ÐµÐ¼Ð¾ÑÑÐ¸
Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
promotion
special events
car market
promotion methods
awareness raising
advertising tools

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð° Ð½Ð° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÐÐÐ Â«ÐÐ²ÑÐ¾ÑÐµÐ½ÑÑ ÐÐ°ÐºÑÐ¸Ð¼ÑÐ¼Â» Ð¿Ð¾ÑÑÐµÐ´ÑÑÐ²Ð¾Ð¼ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ ÑÐ¾Ð±ÑÑÐ¸Ñ. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ PRÐ¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ, ÐµÐ³Ð¾ Ð·Ð°Ð´Ð°Ñ Ð¸ ÑÑÐ°Ð¿Ð¾Ð², ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¸Ðµ ÑÑÑÐ½Ð¾ÑÑÐ¸, Ð²Ð¸Ð´Ð¾Ð², ÑÑÐ°Ð¿Ð¾Ð² Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸ ÑÐ¿Ð¾ÑÐ¾Ð±Ð¾Ð² Ð¾ÑÐµÐ½ÐºÐ¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐ¾Ð±ÑÑÐ¸Ð¹, ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¸Ðµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐ¾Ð±ÑÑÐ¸Ð¹ Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ð¸ Ð°Ð²ÑÐ¾ÑÐ°Ð»Ð¾Ð½Ð¾Ð², ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ¸ ÐÐÐ Â«ÐÐ²ÑÐ¾ÑÐµÐ½ÑÑ ÐÐ°ÐºÑÐ¸Ð¼ÑÐ¼Â», Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐ¾Ð±ÑÑÐ¸Ð¹ ÐÐÐ Â«ÐÐ²ÑÐ¾ÑÐµÐ½ÑÑ ÐÐ°ÐºÑÐ¸Ð¼ÑÐ¼Â» ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ ÑÐ¾Ð±ÑÑÐ¸Ñ Â«ÐÐ°ÐºÑÐ¸Ð¼ÑÐ¼ Ð´ÑÐ°Ð¹Ð²Ð°Â». Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¸ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð·Ð½Ð°Ð½Ð¸Ð¹, Ð° Ð¸Ð¼ÐµÐ½Ð½Ð¾: Ð½Ð°ÑÑÐ½Ð¾-Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¸Ñ ÑÐ°Ð±Ð¾Ñ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÑ Ð°Ð²ÑÐ¾ÑÐ¾Ð², Ð° ÑÐ°ÐºÐ¶Ðµ Ð½Ð° Ð±Ð°Ð·Ðµ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÐÐÐ Â«ÐÐ²ÑÐ¾ÑÐµÐ½ÑÑ ÐÐ°ÐºÑÐ¸Ð¼ÑÐ¼Â». Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ» Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½ Ð¿Ð»Ð°Ð½ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ ÑÐ¾Ð±ÑÑÐ¸Ñ Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐÐÐ Â«ÐÐ²ÑÐ¾ÑÐµÐ½ÑÑ ÐÐ°ÐºÑÐ¸Ð¼ÑÐ¼Â».
description: This work is aimed at promoting Â«Autocenter MaximumÂ» LLC through the organization of a special event. The tasks that were solved during the research: studying PR-promotion, its tasks and stages, consideration of the essence, types, stages of organization and methods of evaluating the effectiveness of special events, considering the features of holding special events in the promotion of car dealerships, compilation of the characteristics of Â«Autocenter MaximumÂ» LLC, analysis of special events of Â«Autocenter MaximumÂ» LLC as a tool for promotion, development of special event Â«Maximum driveÂ». The work was carried out on the basis of theoretical and practical knowledge, namely: scientific-research works of Russian and foreign authors, as well as on the basis of commercial organization of Â«Autocenter MaximumÂ» LLC. As a result of the graduate qualification work, the plan of the special event was suggested for promotion Â«Autocenter MaximumÂ» LLC.