title: ÐÐ°ÑÑÐ°ÑÐ¸Ð²Ð½ÑÐµ Ð¼Ð°Ð½Ð¸Ð¿ÑÐ»ÑÑÐ¸Ð¸ Ð²Ð¾ Ð²Ð½ÐµÑÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸ÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐµÐºÑÐ¾ÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Narrative manipulation in the external communications of an organization (âVectorâ LLC)
Creators: name: Ð¨Ð¸ÑÑÐµÐ², ÐÐµÐ¾Ð½Ð¸Ð´
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð½Ð°ÑÑÐ°ÑÐ¸Ð²
Ð¼Ð°Ð½Ð¸Ð¿ÑÐ»ÑÑÐ¸Ð¸
ÑÑÐ³Ð³ÐµÑÑÐ¸Ð²Ð½ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
Ð¿ÐµÑÑÑÐ°Ð·Ð¸Ð²Ð½ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
ÑÐ²ÑÐ·Ð¸ Ñ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑÑ
Ð¿ÑÐ¾Ð¿Ð°Ð³Ð°Ð½Ð´Ð°
narrative
manipulations
suggestive manipulations
persuasive manipulations
public relations
propaganda

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð° ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð¸Ð¼Ð¸Ð´Ð¶Ð° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸, Ð·Ð°Ð½Ð¸Ð¼Ð°ÑÑÐµÐ¹ÑÑ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð°Ð²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»ÐµÐ¹ Ñ Ð¿ÑÐ¾Ð±ÐµÐ³Ð¾Ð¼ Ð½Ð° ÑÑÐ½ÐºÐµ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð° Ð¸ ÐÐµÐ½Ð¸Ð½Ð³ÑÐ°Ð´ÑÐºÐ¾Ð¹ Ð¾Ð±Ð»Ð°ÑÑÐ¸, Ð¿ÑÐ¸ Ð¿Ð¾Ð¼Ð¾ÑÐ¸ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð½Ð°ÑÑÐ°ÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð¼Ð°Ð½Ð¸Ð¿ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð²Ð¾ Ð²Ð½ÐµÑÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸ÑÑ. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¸ÑÑÐ»ÐµÐ´ÑÑÑÑÑ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð²Ð½ÐµÑÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð¸ ÑÐ¿Ð¾ÑÐ¾Ð±Ñ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð½Ð°ÑÑÐ°ÑÐ¸Ð²Ð½ÑÑ ÐºÐ¾Ð½ÑÑÑÑÐºÑÐ¸Ð¹ Ð² Ð½Ð¸Ñ (ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸ÑÑ). ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÑÑÑÑ Ð½Ð°ÑÑÐ°ÑÐ¸Ð²Ð½ÑÐµ Ð¼Ð°Ð½Ð¸Ð¿ÑÐ»ÑÑÐ¸Ð¸ Ð²Ð¾ Ð²Ð½ÐµÑÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸ÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ (ÐÐÐ Â«ÐÐµÐºÑÐ¾ÑÂ»). Ð Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¾ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¾ Ð³Ð»ÑÐ±Ð¸Ð½Ð½Ð¾Ðµ Ð¸Ð½ÑÐµÑÐ²ÑÑ, Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÑÐ½ ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸ ÑÐ¾ÑÐ¸Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð¾Ð¿ÑÐ¾Ñ Ð´Ð»Ñ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ñ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹, Ñ ÑÐµÐ»ÑÑ Ð½Ð°ÑÑÐ°ÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð¼Ð°Ð½Ð¸Ð¿ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ. ÐÑÑÐ¾Ð´Ñ Ð¸Ð· Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½ÑÑ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¸ ÑÐ¼Ð¿Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð´Ð°Ð½Ð½ÑÑ, Ð±ÑÐ» Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½ ÑÑÐ´ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¸Ð¼Ð¸Ð´Ð¶Ð° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸, Ð¿Ð¾ÑÑÐµÐ´ÑÑÐ²Ð¾Ð¼ Ð½Ð°ÑÑÐ°ÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð¼Ð°Ð½Ð¸Ð¿ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ.
description: This final qualifying work examines the problem of creating a positive image of an organization engaged in the sale of used cars on the market of St. Petersburg and the Leningrad region, using methods of narrative manipulation in external communications. The work examines the features of external communications and ways of using narrative structures in them (communications). The subject of the study is narrative manipulation in the external communications of an organization (âVectorâ LLC). In the practical part of the study, an in-depth interview was conducted, a content analysis and sociological survey were carried out to identify the direction of communications for the purpose of narrative manipulation. Based on the obtained theoretical and empirical data, a number of recommendations were proposed for developing the image of the organization through narrative manipulation.