title: Ð£Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑÑ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Management of commercial activity of a trading enterprise
Creators: name: Ð¤ÑÐ½ ÐÐ¾ÑÐ½Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
ÑÐ¿ÑÐ¾Ñ
Ð·Ð°ÐºÑÐ¿Ð¾ÑÐ½Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
trade
commercial activity
promotion policy
demand
purchasing activity

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description: The topic of the final qualifying work: Management of commercial activities of a trading enterprise (on the example of LLC "Boy Rush"). This work is devoted to the assessment of the management of commercial activity of a trading enterprise and the development of measures to improve it. Tasks that were solved during the study:1. To study the theoretical aspects of the organization of commercial activity in a retail company. 2. To give an organizational and economic characteristic of the object of research. 3. Conduct an assessment of commercial activity at the research facility. 4. Evaluate the process of organizing commercial activities at the research facility. 5. Develop measures to improve commercial activities at the research facility and calculate their effectiveness. Within the framework of the study, measures for the implementation of a set of measures were proposed for Boe Rasha LLC, namely: the introduction of a self-service terminal and information about goods; the introduction of online sales using artificial intelligence; the promotion of goods and the introduction of the promotion of goods and services based on digital marketing tools. Due to these measures, the profit of Boe Rasha LLC will increase, which will have a positive impact on the management of its commercial activities.