title: ÐÐ¾Ð½Ð¸ÑÐ¾ÑÐ¸Ð½Ð³ ÐºÐ°ÑÐµÑÑÐ²Ð° ÑÐ²Ð¾ÑÐ¾Ð³Ð° Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð² Ð¾Ð½Ð»Ð°Ð¹Ð½ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ðµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Monitoring of the quality of cottage cheese and the development of proposals to improve the assortment in the online trade
Creators: name: ÐÐµÐ±ÐµÐ´ÐµÐ²Ð°, ÐÐ¾Ð»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÑÐ²Ð¾ÑÐ¾Ð³
ÐºÐ°ÑÐµÑÑÐ²Ð¾
Ð¼Ð¾Ð½Ð¸ÑÐ¾ÑÐ¸Ð½Ð³
Ð¾Ð½Ð»Ð°Ð¹Ð½ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹
cottage cheese
quality
monitoring
online trade
consumer preferences

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description: The subject of the graduate qualification work is Â«Monitoring of the quality of cottage cheese and the development of proposals to improve the assortment in the online tradeÂ».This work is devoted to monitoring the quality of cottage cheese sold in the consumer market, and the development of proposals to improve its assortment in the online trade. Tasks that were solved during the study:1. To consider the factors affecting the consumer properties of cottage cheese, and to determine the requirements for its quality, safety, labeling and packaging.2. To conduct a comparative assessment and monitoring of the quality of cottage cheese from different manufacturers, with justification of the choice of samples and research methods.3. To identify consumer preferences in the choice of cottage cheese using the method of sociological survey.4. To analyze the structure of the assortment of cottage cheese in four online stores and on the basis of data on the study of consumer preferences to develop proposals for its improvement.The research was carried out on the basis of the laboratory of examination of consumer goods VSHSiT. In the work were used standard and generally recognized in commodity science research methods: empirical, measurement and experimental.Monitoring of the quality of cottage cheese sold in the consumer market of St. Petersburg for three months showed its quality stability and compliance with the requirements of normative documentation. The cottage cheese with the highest quality has been identified.Based on the analysis of the assortment of four online stores "O'KEY", "Perekrestok", "Magnit" and "Pyaterochka" recommendations were formulated aimed at its improvement: increasing the number of curd items of "Farmer", "Svitlogorje", "Molochnoe Tsarstvo" brands in vacuum packaging that provides longer storage, placing product catalogs directly on the stores' websites, as well as improving work with mobile applications.