title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¿Ð¾ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸ Ð¿Ð¾Ð´Ð´ÐµÑÐ¶Ð°Ð½Ð¸Ñ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð¸Ð¼Ð¸Ð´Ð¶Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½Ð° ÑÑÐ½ÐºÐµ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÑ ÑÑÐ»ÑÐ³ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Â«ÐÑÐ°Ð½Ð´ Ð¾ÑÐµÐ»Ñ ÐÐ²ÑÐ¾Ð¿Ð°Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a project for the formation and maintenance of a positive image of the enterprise in the hotel services market (using Â«Grand Hotel EuropeÂ» as an example)
Creators: name: ÐÐºÐ¸Ð½ÑÑÐ¸Ð½Ð°, Ð¡Ð¾ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¸Ð¼Ð¸Ð´Ð¶
Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÐ¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸ÐµÐ¼
Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÐµ ÑÑÐ»ÑÐ³Ð¸
image
hotel enterprise
management of a hotel enterprise
hotel services

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description: This work is aimed at researching the image of the Grand Hotel Europe and developing a project to form and maintain a positive image of the hotel services company. Tasks that were solved during the research: 1. The study of the theoretical foundations of the formation of the image of a hotel company. 2. Analysis of the organizational and economic characteristics of the enterprise, the current image. 3. Development of a project for the formation and maintenance of an image. 4. Creation of a plan for the implementation of the proposed project. The work was carried out on the basis of the Grand Hotel Europe enterprise, where most of the practical material presented in this work was collected: a survey of employees, the results of the companys activities. The analysis of the current image of the hotel company was carried out, the advantages and disadvantages were identified, thanks to which it was possible to create a new vector of development of a positive image for the Grand Hotel Europe. When collecting the data necessary to do the work were used search engines Google, Yandex, Scientific electronic library eLIBRARY.RU, SPbPU electronic library. Microsoft programs were used for data processing. As a result of this work, a project is proposed to strengthen the companys image and increase its competitiveness in the market. The ways of implementing the project were also described.