title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¼Ð¾Ð´ÐµÑÐ½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ° Â«Ð¿Ð¾Ð»ÑÑÐµÐ½Ð¸Ðµ Ð¾Ð½Ð»Ð°Ð¹Ð½ Ð¾Ð¿Ð»Ð°ÑÑÂ» Ð² Ð¾Ð¾Ð¾ ÑÐ¾Ð¿ÑÐ¾Ð¿
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of the modernization project business process "receiving online payment" in TOPTOP LLC
Creators: name: Ð§ÐµÑÐ½Ð°ÐºÐ¾Ð²Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: crm-ÑÐ¸ÑÑÐµÐ¼Ð°
Ð±Ð¸ÑÑÐ¸ÐºÑ24
ÑÐµÐ¸Ð½Ð¶ÐµÐ½ÐµÑÐ¸Ð½Ð³
crm system
bitrix24
reengineering

description: Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾Ñ: Ð´Ð°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¼Ð¾Ð´ÐµÑÐ½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÑÐµÑÑÐ° Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¾Ð¿Ð»Ð°ÑÑ Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ðµ Ð¢ÐÐÐ¢ÐÐ. ÐÐ°Ð½Ð½Ð°Ñ Ð¼Ð¾Ð´ÐµÑÐ½Ð¸Ð·Ð°ÑÐ¸Ñ Ð±ÑÐ´ÐµÑ Ð¿ÑÐ¾Ð¸ÑÑÐ¾Ð´Ð¸ÑÑ Ð±Ð»Ð°Ð³Ð¾Ð´Ð°ÑÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð³Ð¾Ð»Ð¾ÑÐ¾Ð²Ð¾Ð³Ð¾-Ð¿Ð¾Ð¼Ð¾ÑÐ½Ð¸ÐºÐ° (Ð±Ð¾ÑÐ°) Ð¸ Ð¿ÐµÑÐµÑÐ¾Ð´Ñ Ð½Ð° Ð½Ð¾Ð²ÑÑ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ (ÐÐ¸ÑÑÐ¸ÐºÑ24), Ð´Ð¾ ÑÑÐ¾Ð³Ð¾ Ð² Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð°ÑÑ ÑÐ¸ÑÑÐµÐ¼Ð° CRM-retail. ÐÐ°Ð´Ð°ÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ: Ð² ÑÐ¾Ð´Ðµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ñ ÑÐ°ÐºÐ¸Ðµ Ð¿ÑÐ¾ÑÐµÑÑÑ Ð¸ Ð·Ð°Ð´Ð°ÑÐ¸, ÐºÐ°Ðº: ï¾ ÐÐ¸Ð´Ñ Ð¼Ð¾Ð´ÐµÑÐ½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð±Ð¸Ð·Ð½ÐµÑÐ°. ï¾ ÐÑÐµÐ´Ð¿Ð¾ÑÑÐ»ÐºÐ¸, Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ ÑÐµÐ»Ð¸ ÑÐµÐ¸Ð½Ð¶Ð¸Ð½Ð¸ÑÐ¸Ð½Ð³Ð°. ï¾ ÐÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐ°Ð³Ð¸ Ð¿ÑÐ¾ÑÐµÑÑÐ° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð³Ð¾Ð»Ð¾ÑÐ¾Ð²Ð¾Ð³Ð¾ Ð±Ð¾ÑÐ° Ð¸ Ð¿Ð¾ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð¿ÑÐ¾Ð¸Ð·Ð¾Ð¹Ð´ÑÑ Ð² ÑÐ°Ð±Ð¾ÑÐµ Ð¾Ð¿ÐµÑÐ°ÑÐ¾ÑÐ¾Ð² ÐºÐ¾Ð»Ð»-ÑÐµÐ½ÑÑÐ° Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°. ï¾ Ð¢Ð°Ðº Ð¶Ðµ Ð±ÑÐ» Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½ Ð¿Ð¾Ð´ÑÑÐµÑ Ð¸ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¸ Ð¾ÑÐ¾Ð±ÑÐ°Ð¶ÐµÐ½Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð½Ðµ ÑÐ¾Ð»ÑÐºÐ¾ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ¾ÑÐ¾Ð½Ñ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¼Ð¾Ð´ÐµÑÐ½Ð¸Ð·Ð°ÑÐ¸Ð¸, Ð½Ð¾ Ð¸ Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ, ÐºÐ¾ÑÐ¾ÑÑÐµ ÐºÐ¾ÑÐ½ÑÐ»Ð¸ÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð¾Ð¿ÐµÑÐ°ÑÐ¾ÑÐ¾Ð² Ð´ÐµÐ¿Ð°ÑÑÐ°Ð¼ÐµÐ½ÑÐ° Ð¸Ð½ÑÐµÑÐ½ÐµÑ Ð¿ÑÐ¾Ð´Ð°Ð¶. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°Ñ Ð¾ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«Ð¢ÐÐÐ¢ÐÐÂ». ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ: ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¼Ð¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð², Ð°Ð½Ð°Ð»Ð¸Ð· Ð´Ð°Ð½Ð½ÑÑ. ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ: Ð¿ÑÐ¾ÑÐµÑÑ ÑÐµÐ¸Ð½Ð¶Ð¸Ð½Ð¸ÑÐ¸Ð½Ð³Ð° Ð±ÑÐ» ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«Ð¢ÐÐÐ¢ÐÐÂ». Ð ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÐºÐ¶Ðµ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ ÐºÑÐ°ÑÐºÐ¸Ð¹ Ð¾Ð±Ð·Ð¾Ñ Ð¸ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð´Ð»Ñ Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² Ð¸ Ð¾ÑÐ¾Ð±ÑÐ°Ð¶ÐµÐ½Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½Ð½Ð¾Ð¹ Ð¼Ð¾Ð´ÐµÑÐ½Ð¸Ð·Ð°ÑÐ¸Ð¸ - Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð³Ð¾Ð»Ð¾ÑÐ¾Ð²Ð¾Ð³Ð¾ Ð±Ð¾ÑÐ° Ð¸ ÑÐ¼ÐµÐ½Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ. Ð ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½Ñ ÑÐ°ÑÑÐµÑÑ Ð¸ Ð´Ð¾ÐºÐ°Ð·Ð°Ð½Ð° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¸ Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸Ð¼Ð¾Ð¹ Ð¼Ð¾Ð´ÐµÑÐ½Ð¸Ð·Ð°ÑÐ¸Ð¸
description: The purpose of the work: this paper is devoted to the modernization of the process of online payment in the online store Ð¢ÐÐÐ¢ÐÐ. This modernization will occur through the introduction of voice assistant (bot) and the transition to a new CRM (Bitrix24), before the process of online sale of used CRM system-retail. Tasks of the work: ï¾ Types of business modernization. ï¾ Prerequisites, methods and goals of reengineering. ï¾ The steps of the voice bot implementation process and the subsequent changes that will occur in the work of the call center operators of the online store were considered. ï¾ The calculation and justification of the economic part of the implementation was also made and the results of not only the financial side of the modernization project, but also the changes that affected the work of the operators of the Internet sales Department were displayed. The work is based on materials about the activities of LLC "Ð¢ÐÐÐ¢ÐÐ". Methods used: comparative analysis, business process modeling, data analysis. Practical relevance: the process reengineering was considered by the example of the company "Ð¢ÐÐÐ¢ÐÐ". The paper also provides a brief overview and comparative analysis of tools for automated business process research and displays the results of the modernization - the introduction of a voice bot and the change of the CRM system. In the economic part, calculations were made and the effectiveness of implementation and ongoing modernization was proved.