title: ÐÐ¸Ð·Ð°Ð¹Ð½-Ð¿ÑÐ¾ÐµÐºÑ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÐµÐ±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð° ÐÐ¸Ð½ÑÐºÐ¾Ð³Ð¾ Ð¼ÐµÑÑÐ¾Ð¿Ð¾Ð»Ð¸ÑÐµÐ½Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Design project of the corporate graphic style based on the rebranding of the Minsk Metro
Creators: name: Ð£ÑÐ²Ð°ÑÐ¾Ð²Ð°, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð´Ð¸Ð·Ð°Ð¹Ð½
ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
ÑÐµÐ´Ð¸Ð·Ð°Ð¹Ð½
ÑÐµÐ±ÑÐµÐ½Ð´Ð¸Ð½Ð³
Ð°Ð¹Ð´ÐµÐ½ÑÐ¸ÐºÐ°
Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ðµ ÑÐµÑÐµÐ½Ð¸Ðµ
Ð»Ð¾Ð³Ð¾ÑÐ¸Ð¿
Ð´Ð¸Ð·Ð°Ð¹Ð½ Ð½Ð°Ð²Ð¸Ð³Ð°ÑÐ¸Ð¸
ÑÑ ÐµÐ¼Ð° Ð¼ÐµÑÑÐ¾Ð¿Ð¾Ð»Ð¸ÑÐµÐ½Ð°
graphic design
brand identity design
redesign
rebranding
identity
design concept
logotype
navigation design
metro map

description: Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð¸Ð·Ð°Ð¹Ð½-Ð¿ÑÐ¾ÐµÐºÑÐ° ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ ÐÐ¸Ð½ÑÐºÐ¾Ð³Ð¾ Ð¼ÐµÑÑÐ¾Ð¿Ð¾Ð»Ð¸ÑÐµÐ½Ð°. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÑÐ¾Ð²ÐµÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¾ÐµÐºÑÐ½Ð¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ. 2. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¸ÑÐ½ÑÐµ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð² Ð²ÑÐ±ÑÐ°Ð½Ð½Ð¾Ð¹ ÑÑÐµÑÐµ. 3. ÐÐ¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ Ð´Ð¸Ð·Ð°Ð¹Ð½-ÑÐµÑÐµÐ½Ð¸Ñ. 4. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð»Ð¾Ð³Ð¾ÑÐ¸Ð¿ Ð¸ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐµ ÑÐ»ÐµÐ¼ÐµÐ½ÑÑ. 5. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð´Ð¸Ð·Ð°Ð¹Ð½ Ð½Ð°Ð²Ð¸Ð³Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð½Ð¾ÑÐ¸ÑÐµÐ»ÐµÐ¹. 6. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð´Ð¸Ð·Ð°Ð¹Ð½ ÑÑÐµÐ¼Ñ Ð¼ÐµÑÑÐ¾Ð¿Ð¾Ð»Ð¸ÑÐµÐ½Ð°. 7. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð´Ð¸Ð·Ð°Ð¹Ð½ Ð¿ÑÐ¾ÐµÐ·Ð´Ð½Ð¾Ð³Ð¾ Ð±Ð¸Ð»ÐµÑÐ°. ÐÐ°Ð½Ð½Ð°Ñ Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð´Ð¸Ð·Ð°Ð¹Ð½-ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ° Ð½Ð¾Ð²Ð¾Ð³Ð¾ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¾ÑÐ¾ÑÐ¼Ð»ÐµÐ½Ð¸Ñ ÐÐ¸Ð½ÑÐºÐ¾Ð³Ð¾ Ð¼ÐµÑÑÐ¾Ð¿Ð¾Ð»Ð¸ÑÐµÐ½Ð°. Ð ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ» Ð¸Ð·ÑÑÐµÐ½ ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ð¹ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ ÑÑÐ¸Ð»Ñ, Ð²ÑÑÐ²Ð»ÐµÐ½Ñ ÐµÐ³Ð¾ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð°Ð½Ð°Ð»Ð¾Ð³Ð¾Ð² Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð° Ð¼ÐµÑÑÐ¾. ÐÐ¾Ð´ÑÐµÑÐºÐ½ÑÑÐ° Ð°ÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¸ ÐµÐ³Ð¾ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ Ð´Ð»Ñ Ð±ÑÐµÐ½Ð´Ð° Ð³Ð¾ÑÐ¾Ð´Ð° ÐÐ¸Ð½ÑÐºÐ°. ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ ÑÐ°ÑÑÑ Ð²ÐºÐ»ÑÑÐ°ÐµÑ Ð² ÑÐµÐ±Ñ Ð¿Ð¾Ð¸ÑÐº Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð½Ð¾Ð²Ð¾Ð¹ Ð´Ð¸Ð·Ð°Ð¹Ð½-ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸, ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÑ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÑ ÐºÐ»ÑÑÐµÐ²ÑÑ Ð½Ð¾ÑÐ¸ÑÐµÐ»ÐµÐ¹ Ñ ÑÑÐµÑÐ¾Ð¼ Ð¸Ñ ÑÑÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¸ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð¹ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÐ¸. ÐÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ Ð½Ð°Ð´ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð°ÑÑ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð° Adobe Illustrator CC 2019.
description: The goal of this work is to create a design project for the corporate graphic style of the Minsk metro. The research set the following goals: 1. Making a pre-project research. 2. Analyzing similar projects in the selected area. 3. Defining the concept of the design solution. 4. Creating a logo and main corporate elements. 5. Making navigation media design. 6. Making metro map design. 7. Making travel card design. The basis of this graduate qualification work is the development of a design concept for a new graphic style for the Minsk metro. During the research, the existing graphic style was studied, its main problems were identified, and the similar projects in the field of metro branding were analyzed. The relevance of the project and its significance for the Minsk city brand were emphasized. The practical part includes searching and development of the design concept, creation of the main elements and important products, considering their aesthetic and functional significance. The practical part of this project was created using Adobe Illustrator CC 2019.