title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð´Ð¾Ð² ÑÑÐ¸Ð¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¿ÑÐ¾ÑÐ° Ð² Ð¿ÐµÑÐ¸Ð¾Ð´ ÑÐµÐ·Ð¾Ð½Ð½Ð¾Ð³Ð¾ ÑÐ¿Ð°Ð´Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of methods to stimulate demand during the seasonal downturn
Creators: name: ÐÑÑÐ¿ÐºÐ¾Ð²Ð°, ÐÐ°Ð»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÑÐ¸Ð¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ¿ÑÐ¾ÑÐ°
ÑÐµÐ·Ð¾Ð½Ð½Ð¾ÑÑÑ
Ð¼ÐµÑÐ¾Ð´Ñ ÑÑÐ¸Ð¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶
Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ñ Ð·Ð°ÑÑÐ°Ñ Ð¸ ÑÐµÑÑÑÑÐ¾Ð²
ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
demand stimulation
seasonality
sales promotion methods
cost and resource optimization
trading enterprise
retail trade

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description: The aim of the work is to research and develop methods for stimulating demand during the seasonal recession in order to optimize the commercial activities of TRIAL-SPORT LLC and achieve sustainable sales growth. The following tasks were solved: - conduct research and analysis of data on the demand for goods or services in different periods of the year, identify seasonality and the level of decline in demand during periods of low activity; - identify the reasons for the seasonal decline in demand. Determine the main factors and causes of seasonal fluctuations in demand; - based on the data obtained, develop effective strategies and activities that stimulate demand during periods of low activity; - analyze and evaluate the effectiveness of methods to stimulate demand during the period of seasonal economic downturn; - based on the results and analyzes, give recommendations for optimizing the commercial activities of the organization; - evaluate the economic effect of the proposed activities. The relevance of this topic lies in the need to develop effective methods to stimulate demand during the seasonal downturn so that the company "TRIAL-SPORT" LLC can increase its competitiveness and ensure the stability of its business. The sources of information were data from domestic and foreign research literature and official Internet resources. When collecting the data necessary to complete the work, the search engines Google, Yandex and the SPbPU Electronic Library were used. The following information technologies were used in data processing: Microsoft Office software and Google Forms. A number of measures have been proposed that can be applied by a trade event in order to stimulate demand during the seasonal recession and increase sales.