title: Ð¤Ð¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð¾Ð¹ ÐºÑÐ»ÑÑÑÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐµÑÑÐ¾Ð³ÑÐ°Ð´ÑÐºÐ¾Ð³Ð¾ ÐÐ Ð Ð£Ð¤ÐÐ¡ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð° ÐÐ Â«ÐÐ¾ÑÑÐ° Ð Ð¾ÑÑÐ¸Ð¸Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Formation and development of the corporate culture of the organization (on the example of the Petrograd MRP of the Federal Post Office of St. Petersburg of JSC Russian Post)
Creators: name: ÐÐ°ÑÑ, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð°Ñ ÐºÑÐ»ÑÑÑÑÐ°
ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
ÐºÑÐ»ÑÑÑÑÐ°
Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÑ
corporate culture
corporate communications
communication
culture
loyalty

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸ÑÐ¼ Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð¸ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð¾Ð¹ ÐºÑÐ»ÑÑÑÑÑ. Ð¦ÐµÐ»ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ð¼ÐµÐ¶Ð´Ñ Ð²Ð½ÑÑÑÐ¸ ÐºÐ¾Ð»Ð»ÐµÐºÑÐ¸Ð²Ð°. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð°ÑÐ¿ÐµÐºÑÐ¾Ð² ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð¾Ð¹ ÐºÑÐ»ÑÑÑÑÑ; Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ ÑÐ¸Ð¿Ð¾Ð»Ð¾Ð³Ð¸Ð¹ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÑ ÐºÑÐ»ÑÑÑÑ; ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¿Ð¾ÑÑÑÐµÑÐ° ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ°; Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ ÑÐ¾ÑÑÐ°Ð²Ð° ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ¾Ð²; Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð³Ð¾ Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾-ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¿ÑÐµÐ´Ð¾ÑÑÐ°Ð²Ð»ÑÐµÐ¼ÑÑ ÑÑÐ»Ð¾Ð²Ð¸Ð¹ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÑ; ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¾Ð¿ÑÐ¾ÑÐ° Ð´Ð»Ñ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ¾Ð² Ð¿Ð¾ÑÑÐ°Ð¼ÑÐ°; Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð´Ð¸Ð°Ð³Ð½Ð¾ÑÑÐ¸ÐºÐ¸ OCAI, ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ¾Ð² Ðº Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÑÐµÐ¼ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÑÐ¸ÑÑÐµÐ¼Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹. Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐµÑÑÐ¾Ð³ÑÐ°Ð´ÑÐºÐ¾Ð³Ð¾ ÐÐ Ð Ð£Ð¤ÐÐ¡ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð° ÐÐ Â«ÐÐ¾ÑÑÐ° Ð Ð¾ÑÑÐ¸Ð¸Â». Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð¿Ð¾Ð´ÑÐ¾Ð±Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð°ÑÐ¿ÐµÐºÑÐ¾Ð² ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð¾Ð¹ ÐºÑÐ»ÑÑÑÑÑ; Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ ÑÐ¸Ð¿Ð¾Ð»Ð¾Ð³Ð¸Ð¹ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÑ ÐºÑÐ»ÑÑÑÑ; ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¿Ð¾ÑÑÑÐµÑÐ° ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ°; Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ ÑÐ¾ÑÑÐ°Ð²Ð° ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ¾Ð²; Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð³Ð¾ Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾-ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¿ÑÐµÐ´Ð¾ÑÑÐ°Ð²Ð»ÑÐµÐ¼ÑÑ ÑÑÐ»Ð¾Ð²Ð¸Ð¹ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÑ; ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¾Ð¿ÑÐ¾ÑÐ° Ð´Ð»Ñ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ¾Ð² Ð¿Ð¾ÑÑÐ°Ð¼ÑÐ°; Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð´Ð¸Ð°Ð³Ð½Ð¾ÑÑÐ¸ÐºÐ¸ OCAI, ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ¾Ð² Ðº Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÑÐµÐ¼ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÑÐ¸ÑÑÐµÐ¼Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹.
description: This work is devoted to research in the field of corporate communications and corporate culture. The purpose of the study is to analyze and improve communication between within the team. Tasks that were solved in the course of the study: study of the theoretical aspects of corporate culture; analysis of various typologies of corporate cultures; drawing up a portrait of an employee; description of the composition of employees; conducting a competitive and competitive communication analysis of the organization based on the conditions provided to the employee; development of a survey for post office employees; conducting OCAI diagnostics, developing employee loyalty to the organization through the implementation of a system of measures.The work was carried out based on the activities of the Petrograd MRP of the Federal Postal Service of St. Petersburg JSC Russian Post. As a result of the study, a detailed analysis of the theoretical aspects of corporate culture was carried out; analysis of various typologies of corporate cultures; drawing up a portrait of an employee; description of the composition of employees; conducting a competitive and competitive communication analysis of the organization based on the conditions provided to the employee; development of a survey for post office employees; conducting OCAI diagnostics, developing employee loyalty to the organization through the implementation of a system of measures.