title: ÐÐ¾ÑÑÑÐ¾ÐµÐ½Ð¸Ðµ ÑÐ¾ÑÐ¸Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿Ð¾ÑÑÑÐµÑÐ° Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»Ñ (Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸Ñ Ð¶Ð¸ÑÐµÐ»ÐµÐ¹ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð° Ðº ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÐµÐ±Ð»ÐµÐ½Ð¸Ñ)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Construction of sociological portrait of responsible consumer (based on research of St. Petersburg residents attitude to the concept of responsible consumption)
Creators: name: Ð¡ÑÐµÐ¿Ð°Ð½Ð¾Ð²Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÐµÐ±Ð»ÐµÐ½Ð¸Ñ
Ð¿Ð¾ÑÑÑÐµÑ Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»Ñ
ÑÐ¾ÑÐ¸Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð·
Ð³Ð»Ð¾Ð±Ð°Ð»ÑÐ½ÑÐµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ ÑÐµÐ»Ð¾Ð²ÐµÑÐµÑÑÐ²Ð°
ÑÐºÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ°Ñ ÐºÑÐ»ÑÑÑÑÐ°

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÐµÐ±Ð»ÐµÐ½Ð¸Ñ Ð¸ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¾ÑÐ¸Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿Ð¾ÑÑÑÐµÑÐ° Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»Ñ. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ Ð·Ð°Ð´Ð°ÑÐ¸, Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð½ÑÐµ Ð² ÑÐ¾Ð´Ðµ Ð½Ð°Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð¼Ð°Ð³Ð¸ÑÑÑÐ°: 1. ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¾ÑÐ½Ð¾Ð² ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÐµÐ±Ð»ÐµÐ½Ð¸Ñ: Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ Ð¿Ð¾Ð½ÑÑÐ¸Ð¹, Ð°Ð½Ð°Ð»Ð¸Ð· Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½ÑÑ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÐºÑÐ¸ÑÐµÑÐ¸ÐµÐ² Ð´Ð»Ñ Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸Ðº Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»Ñ. 2. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸Ñ Ð¶Ð¸ÑÐµÐ»ÐµÐ¹ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð° Ðº ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÐµÐ±Ð»ÐµÐ½Ð¸Ñ Ð¸ Ð¸Ñ Ð¾ÑÐ²ÐµÐ´Ð¾Ð¼Ð»ÑÐ½Ð½Ð¾ÑÑÐ¸ Ð¾ Ð´Ð°Ð½Ð½Ð¾Ð¼ ÑÐ²Ð»ÐµÐ½Ð¸Ð¸ Ð¼ÐµÑÐ¾Ð´Ð¾Ð¼ Ð°Ð½ÐºÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ. 3. ÐÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸Ðº Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»Ñ Ð¼ÐµÑÐ¾Ð´Ð¾Ð¼ ÑÐ¾ÐºÑÑ-Ð³ÑÑÐ¿Ð¿Ñ. 4. ÐÐ±Ð¾Ð±ÑÐµÐ½Ð¸Ðµ Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½ÑÑ Ð´Ð°Ð½Ð½ÑÑ Ð¸ Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ðµ ÑÐ¾ÑÐ¸Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿Ð¾ÑÑÑÐµÑÐ° Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»Ñ. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ» ÑÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½ ÑÐ¾ÑÐ¸Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð¿Ð¾ÑÑÑÐµÑ Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»Ñ Ð¸ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ ÐµÐ³Ð¾ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾-Ð´ÐµÐ¼Ð¾Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ðµ, Ð¿ÑÐ¸ÑÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¸ Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½ÑÐµÑÐºÐ¸Ðµ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð¼Ð¾Ð³ÑÑ Ð±ÑÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð´Ð»Ñ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ³Ð¾ Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÐ¼Ð¾Ð¹ ÑÐµÐ¼Ñ.
description: This work is devoted to the research of the concept of responsible consumption and the formation of a sociological portrait of responsible consumer. The following tasks were accomplished during the work: 1. Definition of theoretical foundations of the concept of responsible consumption: description of basic concepts, analysis of domestic and foreign studies, as well as the definition of criteria to describe the characteristics of responsible consumer. 2. Study of the attitude of St. Petersburg residents to the concept of responsible consumption and their awareness of this phenomenon by questionnaire survey. 3. Identification of characteristics of responsible consumer by focus group method. 4. Generalization of the obtained information and construction of the sociological portrait of responsible consumer. Based on this work the sociological portrait of responsible consumer was formed and its socio-demographic, psychological and behavioral characteristics, which can be used for further study of the topic were determined.