title: ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð±ÐµÐ½ÑÐ¼Ð°ÑÐºÐ¸Ð½Ð³Ð° Ð¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÐºÐ¸ Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¾ÑÐµÐ»Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¾ÑÐµÐ»Ñ Â«Palace Bridge HotelÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Using online benchmarking and business analytics tools to improve the efficiency of a hotel (using the example of the Palace Bridge Hotel)
Creators: name: ÐÐ¸Ð»ÑÐµÐ²Ð°, ÐÐ»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð±ÐµÐ½ÑÐ¼Ð°ÑÐºÐ¸Ð½Ð³
Ð±Ð¸Ð·Ð½ÐµÑ-Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÐºÐ°
Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¾ÑÐµÐ»Ñ
Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð²
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
benchmarking
business analytics
information technology
hotel business
hotel efficiency
implementation of online tools
competitiveness

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¾Ð½Ð»Ð°Ð¹Ð½âÐ¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð±ÐµÐ½ÑÐ¼Ð°ÑÐºÐ¸Ð½Ð³Ð° Ð¸ Ð±Ð¸Ð·Ð½ÐµÑâÐ°Ð½Ð°Ð»Ð¸ÑÐ¸ÐºÐ¸ Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¾ÑÐµÐ»Ñ Â«Palace Bridge HotelÂ». Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð¼ÐµÑÐ¾Ð´Ð¸Ðº Ð±ÐµÐ½ÑÐ¼Ð°ÑÐºÐ¸Ð½Ð³Ð° Ð¸ Ð±Ð¸Ð·Ð½ÐµÑâÐ°Ð½Ð°Ð»Ð¸ÑÐ¸ÐºÐ¸ Ð² Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»ÑÑÑÐ²Ðµ; 2. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð±ÐµÐ½ÑÐ¼Ð°ÑÐºÐ¸Ð½Ð³Ð° Ð¸ Ð±Ð¸Ð·Ð½ÐµÑâÐ°Ð½Ð°Ð»Ð¸ÑÐ¸ÐºÐ¸ Ð² Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð¼ Ð±Ð¸Ð·Ð½ÐµÑÐµ; 3. ÐÐ±Ð·Ð¾Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¾ÑÐµÐ»Ñ; 4. ÐÐ½Ð°Ð»Ð¸Ð· Ð²Ð½ÐµÑÐ½ÐµÐ¹ Ð¸ Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¹ ÑÑÐµÐ´Ñ Ð¾ÑÐµÐ»Ñ Â«Palace Bridge HotelÂ»; 5. ÐÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¾ÑÐµÐ»Ñ Â«Palace Bridge HotelÂ»; 6. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð±ÐµÐ½ÑÐ¼Ð°ÑÐºÐ¸Ð½Ð³Ð° Ð¸ Ð±Ð¸Ð·Ð½ÐµÑâÐ°Ð½Ð°Ð»Ð¸ÑÐ¸ÐºÐ¸ Ð² Ð¾ÑÐµÐ»Ðµ Â«Palace Bridge HotelÂ»; 7. ÐÐ±Ð¾Ð·Ð½Ð°ÑÐµÐ½Ð¸Ðµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½âÐ¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð±ÐµÐ½ÑÐ¼Ð°ÑÐºÐ¸Ð½Ð³Ð° Ð¸ Ð±Ð¸Ð·Ð½ÐµÑâÐ°Ð½Ð°Ð»Ð¸ÑÐ¸ÐºÐ¸ Ð² Ð¾ÑÐµÐ»Ðµ Â«Palace Bridge HotelÂ»; 8. ÐÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð»Ð°Ð³Ð°ÐµÐ¼ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹. ÐÑÐ¸ ÑÐ±Ð¾ÑÐµ Ð´Ð°Ð½Ð½ÑÑ, Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÑ Ð´Ð»Ñ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ, Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ñ Google Ð¸ Ð¯Ð½Ð´ÐµÐºÑ. ÐÑÐ¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐµ Ð´Ð°Ð½Ð½ÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ: Microsoft Excel, Microsoft Word. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð¼ ÑÐ°Ð±Ð¾ÑÑ ÑÑÐ°Ð»Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½ÑÐµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¸ Ð¿ÑÐ¾ÐµÐºÑ Ð¸Ð½ÑÐµÐ³ÑÐ°ÑÐ¸Ð¸ Ð² Ð¿ÑÐ°ÐºÑÐ¸ÐºÑ Ð¾ÑÐµÐ»Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½âÐ¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð±ÐµÐ½ÑÐ¼Ð°ÑÐºÐ¸Ð½Ð³Ð° Ð¸ Ð±Ð¸Ð·Ð½ÐµÑâÐ°Ð½Ð°Ð»Ð¸ÑÐ¸ÐºÐ¸ Ð² Ð¾ÑÐµÐ»Ñ Â«Palace Bridge HotelÂ».
description: The given work is devoted to the development of online benchmarking tools and business analytics to improve the efficiency of the hotel Â«Palace Bridge HotelÂ». In the process of this research, the following tasks were solved: 1. The study of benchmarking techniques and business analytics in entrepreneurship. 2. Benchmarking tools and business analytics research in the hotel business. 3. Information technology review for hotel efficiency. 4.Â  Analysis of the external and internal environment of Palace Bridge Hotel. 5.Â  Evaluation of efficiency of Palace Bridge Hotel. 6. Development of recommendations for the use of benchmarking tools and business analytics in Palace Bridge Hotel. 7.Â  Designation of events on introduction of online benchmarking tools and business analytics in the hotel Â«Palace Bridge HotelÂ». 8.Â  Evaluation of the effectiveness of proposed activities. When collecting the data necessary to perform the work, the search engines Google and Yandex were used. The following programs were used in data processing: Microsoft Excel, Microsoft Word. The result of the work was developed recommendations and a project for integrating online benchmarking and business analytics tools into the hotel practice at the Palace Bridge Hotel.