title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿Ð¾Ð´Ð³Ð¾ÑÐ¾Ð²ÐºÐ¸ Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ¾Ð² Ð¿Ð¾ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Â«Ð¢ÐµÑ Ð½Ð¾ÑÑÐµÑÐ½Ð°Ñ Ð±ÐµÐ·Ð¾Ð¿Ð°ÑÐ½Ð¾ÑÑÑÂ» Ð¡ÐÐÐÐ£ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a marketing strategy for bachelors degree training in the direction of "Technosphere security" of Peter the Great SPBPU
Creators: name: ÐÑÐ¸Ð²ÐµÐ½ÐºÐ¾, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐµÑ Ð½Ð¾ÑÑÐµÑÐ½Ð°Ñ Ð±ÐµÐ·Ð¾Ð¿Ð°ÑÐ½Ð¾ÑÑÑ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
Ð¸Ð½ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
Ð¿Ð¾Ð¿ÑÐ»ÑÑÐ¸Ð·Ð°ÑÐ¸Ñ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ðµ
Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½Ð°Ñ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð°
Ð°Ð±Ð¸ÑÑÑÐ¸ÐµÐ½ÑÑ
technosphere security
marketing strategy
positioning
informing
popularization
promotion
education
educational program
applicants

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description: The topic of the final qualifying work: "Development of a marketing strategy for bachelors degree training in the direction of "Technosphere security" of Peter the Great SPBPU". This work is aimed at developing an effective marketing strategy of the educational direction "Technosphere Safety" of Peter the Great SPBPU. The object of the study is the educational direction "Technosphere safety" of Peter the Great SPBPU. The subject of the research is the marketing strategy of the educational direction "Technosphere Safety" of the Peter the Great SPBPU VSHTB. The purpose of the study is to develop a marketing strategy for the educational direction "Technosphere Security" of Peter the Great SPBPU. Research objectives: 1. Study of the theoretical features of the use of marketing strategies in the educational services market; 2. Research of marketing trends in education as a means of popularizing educational directions and attracting applicants; 3. Analysis of the marketing strategy of the Technosphere Security direction in the external and internal environment of SPBPU. Peter the Great; 4. Development of an effective marketing strategy for the "Technosphere Security" direction at SPBPU named after Peter the Great; 5. Calculation of performance indicators of the proposed marketing strategy. The following methods and tools are used in this study: an empirical method that includes observation, comparison, analysis of data and results of a sociological survey, as well as a theoretical method involving modeling, abstraction, analysis and synthesis. As a result of the work on the example of Peter the Great SPBPU, a marketing strategy was developed for the educational direction "Technosphere Safety", which, with competent and effective implementation, will help attract applicants and increase its degree of positioning among the target audience.