title: ÐÐ¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÐµÐ¿Ð¾ÑÐºÐ¸ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ ÑÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð²Ð¸Ð´ÐµÐ¾-ÐºÐ¾Ð½ÑÐµÐ½ÑÐ° Ð´Ð»Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Value chain modeling of video content for online platforms
Creators: name: ÐÐ¾ ÐÐ°Ð¾ÑÑÐ½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð¼Ð¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÐµÐ¿Ð¾ÑÐºÐ¸ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ ÑÐµÐ½Ð½Ð¾ÑÑÐ¸
Ð²Ð¸Ð´ÐµÐ¾-ÐºÐ¾Ð½ÑÐµÐ½Ñ
Ð¾Ð½Ð»Ð°Ð¹Ð½ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ
modeling the value chain
video content
online platform

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description: The object of the research is the methodology of modeling the value chain of video content for online platforms.
The aim of the final qualifying work is to present the value chain modeling vectors of video content for online platforms. The paper deals with the modeling of the value chain of video content for online platforms. The possibilities of modern Internet media, online platforms for video content placement. 
It is noted that the widespread digitalization of the economy places increasing demands on the study of the possibilities of using digital platforms, taking into account their traditions and audience. The Internet has a significant competitive advantage over other methods of video distribution, associated with a huge area of coverage and speed of distribution. 
As a type of business, companies that specialize in creating online platforms are exposed to market conditions and are therefore interested in building an effective business. An important element of this construction is a business model built on the principles of reengineering, with a risk management system, taking into account the analysis and construction of its processes on the basis of the value chain model. Such approaches, in turn, require the decomposition of business processes, creating a matrix of projects, modeling and monitoring of the processes. Business scaling and the use of complex advanced information technologies allow market leaders, such as the company in Google and YouTube service and significantly break away from competitors in certain areas and in the whole world. However, the purposeful policy of a number of countries allows local players to maintain leadership in this market segment and compete successfully. The work also discussed in detail and provided recommendations on the use of individual and public video channels on the online platform on YouTube.