title: Ð¡ÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð°Ñ Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð° Ð¼Ð¾Ð»Ð¾ÑÐ½ÑÑ ÐºÐ¾ÐºÑÐµÐ¹Ð»ÐµÐ¹ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ñ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Comparative assessment of the quality of milkshakes and development of proposals for improving their range
Creators: name: Ð¡ÑÐ°ÑÐ¾ÐºÐ¾Ð¶ÐµÐ²Ð°, ÐÑÐµÐ½Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð¼Ð¾Ð»Ð¾ÑÐ½ÑÐµ ÐºÐ¾ÐºÑÐµÐ¹Ð»Ð¸
ÑÐ¾ÑÑÐ°Ð²
ÐºÐ°ÑÐµÑÑÐ²Ð¾
Ð¾ÑÐ³Ð°Ð½Ð¾Ð»ÐµÐ¿ÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸
ÑÐ¸Ð·Ð¸ÐºÐ¾-Ñ Ð¸Ð¼Ð¸ÑÐµÑÐºÐ¸Ðµ ÑÐ²Ð¾Ð¹ÑÑÐ²Ð°
Ð°Ð½ÑÐ¸Ð¾ÐºÑÐ¸Ð´Ð°Ð½ÑÐ½Ð°Ñ Ð°ÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ
ÑÑÐ½Ð¾Ðº
Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½Ñ
milkshakes
composition
quality
organoleptic indicators
physical and chemical properties
antioxidant activity
market
assortment

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description: This work is devoted to the comparative assessment of the quality and antioxidant activity of milkshakes and the development of proposals for improving its range in the retail trade enterprise. Tasks that were solved in the course of the study: 1. Consider the factors that affect the consumer properties of the product, and determine the requirements for its quality. 2. Analyze the actual range of milkshakes of retail trade enterprises and, based on the data on the study of consumer preferences, develop proposals for its improvement. 3. To conduct a comparative assessment of the quality and antioxidant activity of milkshakes from different manufacturers, with the justification of the choice of samples and research methods. 4. Develop recommendations for the selection of milkshakes for consumers and commercial enterprises based on the analysis of the results of sample studies. The research was carried out on the basis of the Laboratory of Consumer Goods Expertise of the Higher School of Economics. The paper uses standard and generally recognized methods of research in commodity science: determination of viscosity on a vibration viscometer, titrated acidity, density by a pycnometer, antioxidant activity on an Expert-006 device, and dry matter content on a refractometer. As a result, it was found that the milkshake of the brand "Big Mug", manufactured by Galaktika LLC, has the highest consumer properties. Based on the analysis of the assortment of the retail trade enterprise, recommendations aimed at its improvement are formulated.