title: ÐÐ½Ð°Ð»Ð¸Ð· Ð¸ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð²ÑÑÐ¾ÐºÐ¾ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸ÑÐ½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð¼Ð¸ÑÐ¾Ð²Ð¾Ð¼ ÑÑÐ½ÐºÐµ IT (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ðpple Inc, Ð¡Ð¨Ð)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Analysis and justification of marketing strategy for the development of a high-tech company in the global it market (on the example of Apple Inc, USA)
Creators: name: ÐÐµÐ±ÐµÐ´ÐµÐ², ÐÐ»ÐµÐºÑÐ°Ð½Ð´Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
IT
Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
Ð²ÑÑÐ¾ÐºÐ¾ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸ÑÐ½Ð°Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ
marketing
international market
high-tech company

description: ÐÐ±ÑÐµÐºÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ- ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ Apple Inc, Ð¡Ð¨Ð 
Ð¦ÐµÐ»Ñ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹, Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÑ Ð½Ð° ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ¸ÑÑÐµÐ¼Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Apple Inc, Ð¡Ð¨Ð. 
ÐÐ¾ Ð²ÑÐµÐ¼Ñ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÐÐÐ  Ð±ÑÐ»Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ Apple Inc, Ð¡Ð¨Ð, Ð¾Ð´Ð½Ð° Ð¸Ð· ÐºÑÑÐ¿Ð½ÐµÐ¹ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð½Ð° Ð¼Ð¸ÑÐ¾Ð²Ð¾Ð¼ ÑÑÐ½ÐºÐµ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ . ÐÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÐµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, ÐµÐµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°, Ð±ÑÐ»Ð¸ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ñ ÐºÐ¾Ð¼Ð¼ÐµÐ½ÑÐ°ÑÐ¸Ð¸ Ð¿Ð¾ Ð½ÑÐ½ÐµÑÐ½ÐµÐ¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÐ¼Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ Ð´Ð»Ñ ÐµÐµ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ.
Ð¢Ð°Ðº Ð¶Ðµ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð¾ ÐºÑÐ°ÑÐºÐ¾Ðµ Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð¾Ð±ÑÐ¸Ðµ Ð¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ, Ð±ÑÑÐ³Ð°Ð»ÑÐµÑÑÐºÐ¸Ð¹ Ð±Ð°Ð»Ð°Ð½Ñ Ð¸ Ð´Ñ. ÐÐ¾Ð¼ÐµÐ½ÐºÐ»Ð°ÑÑÑÐ° ÑÐ¾Ð²Ð°ÑÐ¾Ð² Ð¸ ÑÑÐ»ÑÐ³ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, ÑÑÑÑÐºÑÑÑÐ° Ð¸ ÑÑÐ½ÐºÑÐ¸Ð¸ ÐµÐµ Ð¿Ð¾Ð´ÑÐ°Ð·Ð´ÐµÐ»ÐµÐ½Ð¸Ð¹, Ð° ÑÐ°Ðº Ð¶Ðµ ÑÐ¾Ð´ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸, Ð¼ÐµÑÑÐ¾ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Apple Inc, Ð¡Ð¨Ð Ð½Ð° ÑÑÐ½ÐºÐµ Ð¸ ÐµÐµ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÑ. ÐÐ· ÑÑÐ¾Ð³Ð¾ Ð¿ÑÐ½ÐºÑÐ° Ð²Ð¸Ð´Ð½Ð¾, ÑÑÐ¾ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐµÑÐµ ÐµÑÑÑ ÐºÑÐ´Ð° ÑÐ°Ð·Ð²Ð¸Ð²Ð°ÑÑÑÑ. Ð¡Ð»ÐµÐ´ÑÐµÑ Ð»ÑÑÑÐµ ÑÐ»ÐµÐ´Ð¸ÑÑ Ð·Ð° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ°Ð¼Ð¸ Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð¸Ñ Ð¾ÑÐ¸Ð±ÐºÐ¸, ÑÑÐ¾Ð±Ñ ÑÐ°Ð¼Ð¾Ð¹ Ð½Ðµ Ð´Ð¾Ð¿ÑÑÐºÐ°ÑÑ Ð¸Ñ.
ÐÐ°Ð»ÐµÐµ Ð±ÑÐ»Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð° ÑÑÐµÐ¼Ð° ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ.
description: Object of research - Apple Inc., USA
The purpose of the final qualifying work: the development of recommendations aimed at improving the marketing system of Apple Inc., USA.
During the implementation of the WRC, Apple Inc., the United States, one of the largest companies in the global information technology market, was investigated. Various indicators of the companyâs activity, its marketing strategy were reviewed, comments were provided on the current activities of the company under consideration and for its further development.
It also presents a brief description of the company, general provisions, balance sheet, etc. The range of products and services of the company, the structure and functions of its divisions, as well as the type of activity, the place of Apple Inc., USA in the market and its main competitors. From this point it is clear that companies still have room to develop. It is better to follow the competitors and analyze their mistakes in order to prevent them themselves.
Further, a scheme for improving the company's marketing activities was investigated and strategies for further development were considered.