title: ÐÐ½Ð°Ð»Ð¸Ð· Ð²Ð»Ð¸ÑÐ½Ð¸Ñ ÑÐ°ÐºÑÐ¾ÑÐ¾Ð² Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÑÐµÐ´Ñ Ð½Ð° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ ÑÑÐ°Ð½ÑÐ½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð¹ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð¸ ÐºÐ¾ÑÐ¼ÐµÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¾ÑÑÐ°ÑÐ»Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Analysis of the influence of information environment factors on the economic performance of a multinational corporation in the cosmetics industry
Creators: name: ÐÐ»Ð°Ð»ÑÐ´Ð¸Ð½Ð¾Ð²Ð°, ÐÐ»Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÐµÐ´Ð°
ÑÑÐ°Ð½ÑÐ½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÐµ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð¸
ÐºÐ¾ÑÐ¼ÐµÑÐ¸ÑÐµÑÐºÐ°Ñ Ð¾ÑÑÐ°ÑÐ»Ñ
ÑÐºÐ¾Ð½Ð¾Ð¼ÐµÑÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð·
ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
information environment
multinational corporations
cosmetics industry
econometcric analysis
digital marketing

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description: The bachelor's graduate qualification paper is thesis is Â«Analysis of the influence of information environment factors on the economic performance of a multinational corporation in the cosmetics industryÂ».Â The object of the study is EstÃ©e Lauder Companies, the subject is the relations of this corporation arising in the information environment.Â The purpose of the final bachelorâs qualification work is identification of the influence of information environment factors on the indicators of a multinational corporation in the cosmetics industry. the methodology of regression analysis and programming in Python is studied. Regression analysis was performed using Microsoft Excel.Â In the bachelor's work was considered such a concept as information environment, digital marketing, multinational corporation, the methodology of regression analysis and programming in Python is studied.Â An industry analysis was carried out, an analysis of the financial and economic activities of the cosmetic industry enterprise, a digital marketing strategy and the influence of information environment factors were investigated.Â The company has normal financial stability, the dynamics of the shares is positive.Â As a result of the regression analysis, the following factors of the information environment were identified as affecting on the value of the company's shares: the number of search queries for the company's name, the popularity of the company in Google Trends and the tonality of the company's news background in Google News. Data collection on the news tonality was carried out using the Python programming language. Econometric modeling was carried out in 4 stages. As a result of the analysis were proposed for digital marketing following strategies: search engine marketing (SEM) and search engine optimization (SEO) combined with mass verification of the frequency of search queries, tracking conversion rates and customer satisfaction index (CSI).