title: Ð¤Ð¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Formation of the strategy of commercial activity of the enterprise
Creators: name: ÐÐ¾ÑÑÐ¼ÐµÐ½ÑÐºÐ¸Ð¹, ÐÐ°ÑÐ¸Ð»Ð¸Ð¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÑÐ±ÑÑ
Ð·Ð°ÐºÑÐ¿Ð¾ÑÐ½Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
Ð¿ÑÐ¸Ð±ÑÐ»Ñ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÑ
Ð²Ð½ÐµÑÐ½ÑÑ ÑÑÐµÐ´Ð°
Ð²Ð½ÑÑÑÐµÐ½Ð½ÑÑ ÑÑÐµÐ´Ð°
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
sales
purchases
commercial activities
profit
competition
external environment
internal environment
strategy

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description: The theme of the final qualifying work: Â«Formation of the strategy of commercial activity of the enterpriseÂ». The work was carried out on the basis of JSC Â«Plant of polymer pipesÂ» The purpose of the work is to develop a strategy for the commercial activity of the enterprise. To achieve this goal, the following tasks were solved: - given a general description of the enterprise; - an analysis of the results of the financial and economic activities of the enterprise; - the analysis of the purchasing activity of the enterprise was carried out; - the analysis of marketing activity of the enterprise is carried out; - measures have been developed to improve the efficiency of the commercial activity of the enterprise; - evaluation of the effectiveness of the proposed activities. In the process of solving the tasks set, the following methods of economic analysis were used: comparison, grouping, factor analysis of the competitive environment, PEST-analysis, SWOT-analysis. To solve the tasks set, the organizational and legal characteristics of the enterprise were given, an assessment of the internal and external environment was made, an analysis was made of the organization of commercial activities and the main indicators of the economic activity of the enterprise. The result of the work is the development of a forecast of the results of the financial and economic activities of the enterprise, taking into account the implementation of measures to improve the organization of procurement and marketing activities.