title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð° Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a business plan for an online store
Creators: name: ÐÐ°Ð½Ð¸Ð»ÐµÑ, ÐÐ½Ð´ÑÐµÐ¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2025
Subjects: Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½
ÑÑÐ½Ð¾Ðº Ð¼ÐµÐ±ÐµÐ»Ð¸
ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¿ÑÐ¾Ð´Ð°Ð¶Ð°
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ
Ð±ÑÐµÐ½Ð´ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ°
business planning
online store
furniture market
e-commerce
online sales
marketing events
company brand
business process organization

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð° Ð´Ð»Ñ Ð¾ÑÐºÑÑÑÐ¸Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°, ÑÐ¿ÐµÑÐ¸Ð°Ð»Ð¸Ð·Ð¸ÑÑÑÑÐµÐ³Ð¾ÑÑ Ð½Ð° Ð¿ÑÐ¾Ð´Ð°Ð¶Ðµ ÐºÑÑÐ¾Ð½Ñ Ð¸Ð· Ð´ÑÐµÐ²ÐµÑÐ½ÑÑ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð¾Ð². ÐÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÐ·ÑÑÐ¸ÑÑ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ Ð² Ð Ð¾ÑÑÐ¸Ð¸. 2. ÐÑÑÑÐµÑÑÐ²Ð¸ÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ° Ð¼ÐµÐ±ÐµÐ»ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð² Ð Ð¾ÑÑÐ¸Ð¸ Ð¸ ÑÑÐ°Ð²Ð½Ð¸ÑÑ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð². 3. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² ÑÐµÑÐ¸ Â«ÐÐ½ÑÐµÑÐ½ÐµÑÂ». 4. Ð¡Ð¾ÑÑÐ°Ð²Ð¸ÑÑ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²ÐµÐ½Ð½ÑÐ¹ Ð¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¿Ð»Ð°Ð½Ñ. 5. Ð Ð°ÑÑÑÐ¸ÑÐ°ÑÑ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ Ð¸ Ð¾ÑÐµÐ½Ð¸ÑÑ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½ÑÐµ ÑÐ¸ÑÐºÐ¸ Ð¿ÑÐ¸ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð°. ÐÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ ÑÐµÐ¼Ñ Ð¾Ð±ÑÑÐ»Ð¾Ð²Ð»ÐµÐ½Ð° ÑÐ°ÑÑÑÑÐ¸Ð¼ ÑÐ¿ÑÐ¾ÑÐ¾Ð¼ Ð½Ð° Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð·Ð°ÐºÐ°Ð·Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ´Ð¾Ð±ÑÑÐ²Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½Ð¸Ñ Ð¿Ð¾ÐºÑÐ¿Ð¾Ðº Ð² ÑÐµÑÐ¸ Â«ÐÐ½ÑÐµÑÐ½ÐµÑÂ», Ð¿Ð¾ÑÐºÐ¾Ð»ÑÐºÑ Ð¸Ð¼ÐµÐ½Ð½Ð¾ Ð·Ð´ÐµÑÑ Ð¿Ð¾ÐºÑÐ¿Ð°ÑÐµÐ»Ñ Ð¸Ð¼ÐµÐµÑ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÑ ÑÑÐ°Ð²Ð½Ð¸ÑÑ ÑÐµÐ½Ñ Ð¸ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ¸ Ð¸Ð·Ð´ÐµÐ»Ð¸Ð¹, Ð¾ÑÐµÐ½Ð¸Ð² ÑÑÐ°Ð·Ñ Ð½ÐµÑÐºÐ¾Ð»ÑÐºÐ¾ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¾Ñ ÑÐ°Ð·Ð½ÑÑ Ð¿ÑÐ¾Ð´Ð°Ð²ÑÐ¾Ð². ÐÑÑÐ¾ÑÐ½Ð¸ÐºÐ°Ð¼Ð¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð²ÑÑÑÑÐ¿Ð¸Ð»Ð¸ Ð´Ð°Ð½Ð½ÑÐµ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð¹ Ð½Ð°ÑÑÐ½Ð¾-Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ, Ð¾ÑÐ¸ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÐÐ½ÑÐµÑÐ½ÐµÑ-ÑÐµÑÑÑÑÐ¾Ð² Ð¸ Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð°Ð³ÐµÐ½ÑÑÑÐ². ÐÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð° Ð¿Ð¾ÑÑÐ°Ð¿Ð½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð´Ð»Ñ Ð¾ÑÐºÑÑÑÐ¸Ñ Ð½Ð¾Ð²Ð¾Ð³Ð¾ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°, Ð´ÐµÑÐ°Ð»ÑÐ½Ð¾ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð²Ð¾Ð¿ÑÐ¾ÑÑ, Ð½Ð° ÐºÐ¾ÑÐ¾ÑÑÐµ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ Ð¾Ð±ÑÐ°ÑÐ¸ÑÑ Ð²Ð½Ð¸Ð¼Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¸ Ð·Ð°Ð¿ÑÑÐºÐµ ÑÐ¾Ð±ÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°, ÑÑÐ¸ÑÑÐ²Ð°Ñ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð³Ð¾ ÑÑÐ½ÐºÐ° Ð¼ÐµÐ±ÐµÐ»ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸. ÐÑÐ¸ ÑÐ±Ð¾ÑÐµ Ð´Ð°Ð½Ð½ÑÑ, Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÑ Ð´Ð»Ñ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ, Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ñ Yandex, Microsoft Edge.
description: The purpose of the work is to develop a business plan for the opening of an online shop specialising in the sale of kitchens made of wood materials. The following tasks were solved: 1. To study the theoretical basis of business planning and the peculiarities of Internet trading in Russia. 2. To analyse the market of furniture products in Russia and compare competitors offers. 3. To develop a marketing strategy to promote the companys brand on the Internet. 4. Draw up production and organisational plans. 5. Calculate financial indicators and assess possible risks in the implementation of the business plan. The relevance of the topic is due to the growing demand for online orders, as well as the convenience of shopping on the Internet, because it is here that the buyer has the opportunity to compare prices and characteristics of products, evaluating several offers from different sellers. The sources of information were data from domestic and foreign research literature, official Internet resources and analytical agencies. A step-by-step strategy for opening a new online shop is proposed, the main issues to be paid attention to when launching your own online shop are considered in detail, taking into account the specifics of the Russian market of furniture products. When collecting the data necessary for the work, the search engines Yandex, Microsoft Edge were used.