title: Digital-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÐµÑÑÐ¾ÑÐ°Ð½Ð½Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The formation and development of the corporate culture of the organization on the example of LLC Â«AdidasÂ»
Creators: name: Ð¨ÐµÐ¿ÐµÐ»ÐµÐ²Ð°, ÐÐ»Ð¸Ð·Ð°Ð²ÐµÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð°Ñ ÐºÑÐ»ÑÑÑÑÐ°
Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÐºÑÐ»ÑÑÑÑÐ°
ÑÐµÐ½Ð½Ð¾ÑÑÐ¸
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ ÑÑÑÐ´Ð°
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ
corporate culture
organizational culture
values
labor efficiency
company strategy
organizational management
efficiency and development

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description: The aim of the research is to develop recommendations for improving the corporate culture in Adidas LLC. The research solves the following goals: 1. Consideration of theoretical issues related to the formation and development of corporate culture, the study of its concepts, types, types and functions. 2. Study of approaches to the formation and ways of maintaining corporate culture in modern conditions. 3. Analysis of the practice of forming the corporate culture of LLC Â«AdidasÂ». 4. Development of recommendations for improving the corporate culture of LLC Â«AdidasÂ». The subject of the study is the peculiarities of the corporate culture of the organization. The object of the study is the corporate culture of LLC Â«AdidasÂ». To achieve the research goal, the following research methods were used: the study of scientific publications on the research topic, observation, analysis, synthesis, survey, generalization method. As a result of this work, recommendations were formed on the development of tools for effectively solving strategic tasks, maintaining competitiveness and increasing the market value of Adidas. The lack of a developed corporate culture is considered one of the main drawbacks of any company, which confirms the need for this study and the relevance of the work in general.