title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾ÑÐµÑÑÐ° ÑÐ°Ð±Ð¾ÑÑ Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸ Ð² ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐµÑÐ¸ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼ÐµÐ½Ð½Ð¾Ð¹ Ð¸Ð½ÑÐµÐ³ÑÐ°ÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Improving the process of working with customers in the retail network based on platform integration
Creators: name: ÐÐ¾ÑÑÑÑÐºÐ¾, ÐÐ¸ÐºÑÐ¾ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÐ°ÑÐ³ÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð°Ñ ÑÐ°ÑÑÑÐ»ÐºÐ°
CRM-ÑÐ¸ÑÑÐµÐ¼Ñ
Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ñ Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð²
Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼ÐµÐ½Ð½Ð°Ñ Ð¸Ð½ÑÐµÐ³ÑÐ°ÑÐ¸Ñ
ÐºÐ»Ð¸ÐµÐ½ÑÑÐºÐ¸Ðµ Ð¾Ð±ÑÐ°ÑÐµÐ½Ð¸Ñ
Targeted mailing
CRM systems
process optimization
platform integration
client requests

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ ÐÐÐ Â«ÐÐµÐ½ÑÐ°Â». Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ÐÐµÐ½ÑÐ°Â», Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð°ÑÐ¸ÐºÐ¸ Ð¸ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÐ¸ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼ÐµÐ½Ð½Ð¾Ð¹ Ð¸Ð½ÑÐµÐ³ÑÐ°ÑÐ¸Ð¸. ÐÐ°Ð´Ð°ÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ: ÐÐ½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð°ÑÐ¸ÐºÐ¸; ÐÐ¾ÑÑÑÐ¾ÐµÐ½Ð¸Ðµ Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð², Ð·Ð°Ð´ÐµÐ¹ÑÑÐ²Ð¾Ð²Ð°Ð½Ð½ÑÑ Ð² ÑÐ°Ð±Ð¾ÑÐµ Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸ AS-IS; ÐÐ½Ð°Ð»Ð¸Ð· Ð¼Ð¾Ð´ÐµÐ»Ð¸ AS-IS Ð¸ Ð¿Ð¾ÑÑÐ°Ð½Ð¾Ð²ÐºÐ° Ð±Ð¸Ð·Ð½ÐµÑ-ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ð¹; Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ðº IT-ÑÐµÑÐµÐ½Ð¸Ñ; ÐÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ Ð¿Ð¾Ð´ÑÐ¾Ð´ÑÑÐ¸Ñ IT-ÑÐµÑÐµÐ½Ð¸Ð¹; ÐÑÐ±Ð¾Ñ Ð¸ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¾Ð¿ÑÐ¸Ð¼Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ IT-ÑÐµÑÐµÐ½Ð¸Ñ; ÐÐ¾ÑÑÑÐ¾ÐµÐ½Ð¸Ðµ Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð², Ð·Ð°Ð´ÐµÐ¹ÑÑÐ²Ð¾Ð²Ð°Ð½Ð½ÑÑ Ð² ÑÐ°Ð±Ð¾ÑÐµ Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸ TO BE; Ð­ÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÐ¸ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼ÐµÐ½Ð½Ð¾Ð¹ Ð¸Ð½ÑÐµÐ³ÑÐ°ÑÐ¸Ð¸. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°Ñ Ð¸Ð· ÑÑÐµÐ±Ð½ÑÑ Ð¸ÑÑÐ¾ÑÐ½Ð¸ÐºÐ¾Ð² Ð¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¸ÑÑÐ¾ÑÐ½Ð¸ÐºÐ¾Ð². ÐÐµÑÐ¾Ð´Ñ: Ð¼Ð¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð², ÐºÐ°Ð»ÐµÐ½Ð´Ð°ÑÐ½ÑÐ¹ Ð¿Ð»Ð°Ð½, Ð°Ð½Ð°Ð»Ð¸Ð· Ð´Ð°Ð½Ð½ÑÑ, Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð° ArchiMate, Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð° Visio, Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð° Microsoft Project 2010. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: ÐÐ·ÑÑÐµÐ½Ð° Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ÐÐµÐ½ÑÐ°Â»; ÐÑÑÐ¾Ð´Ñ Ð¸Ð· Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¼Ð¾Ð´ÐµÐ»Ð¸ AS-IS Ð²ÑÑÐ²Ð»ÐµÐ½Ð¾ ÑÐ·ÐºÐ¾Ðµ Ð¼ÐµÑÑÐ¾ Ð¿ÑÐ¾ÑÐµÑÑÐ° Ð¿Ð¾ ÑÐ°Ð±Ð¾ÑÐµ Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸; Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¾ IT-ÑÐµÑÐµÐ½Ð¸Ðµ; Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ Ð±Ð¸Ð·Ð½ÐµÑ-ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ñ Ð´Ð»Ñ Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÑÐµÑÑÐ°; Ð¡Ð´ÐµÐ»Ð°Ð½Ñ ÑÐ°ÑÑÐµÑÑ Ð´Ð»Ñ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ñ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÑ Ð¸Ð½ÑÐµÐ³ÑÐ°ÑÐ¸Ð¸. Ð ÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼ÐµÐ½Ð½Ð¾Ð¹ Ð¸Ð½ÑÐµÐ³ÑÐ°ÑÐ¸Ð¸ Ð²ÐµÐ´ÐµÑ Ðº Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² Ð¿Ð¾ ÑÐ°Ð±Ð¾ÑÐµ Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸, Ðº ÑÐ¼ÐµÐ½ÑÑÐµÐ½Ð¸Ñ Ð·Ð°ÑÑÐ°Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ»Ð¸ÐµÐ½ÑÐ°.
description: The object of the research is LLC "Lenta". The purpose of the final qualifying work is to analyze the activities of LLC "Lenta", identify problems and justify the need for platform integration. Work tasks: Analysis of the company's activities and identification of problems; Building a model of business processes involved in working with AS-IS clients; Analysis of the AS-IS model and formulation of business requirements; Development of requirements for an IT solution; Analysis of the most suitable IT solutions; Selection and justification of the optimal IT solution; Building a model of business processes involved in working with TO BE clients; Business case for platform integration. The work is based on materials from educational sources and Internet sources. Methods used: business process modeling, scheduling, data analysis, ArchiMate program, Visio program, Microsoft Project 2010 program. Work results: Studied the activities of the company LLC "Lenta"; Based on the analysis of the AS-IS model, a bottleneck in the process of working with clients was identified; Considered an IT solution; Developed business requirements for process optimization; Calculations are made to justify the need for integration. The implementation of a platform integration project leads to the optimization of business processes for working with customers, to a decrease in company costs and an increase in customer loyalty.