title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐ»Ð¸Ð½Ð¸ÐºÐ¸ ÐÐ¡ÐÐ±ÐÐÐ£)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Improvement of enterprise activities (on the example of the clinic of St. Petersburg State Medical University)
Creators: name: ÐÐºÑÐµÐ½Ð¾Ð²Ð°, ÐÐ°ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2025
Subjects: Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð° Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸
Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½ÑÐºÐ¾Ðµ ÑÑÑÐµÐ¶Ð´ÐµÐ½Ð¸Ðµ
Ð³Ð¾ÑÐ¸Ð·Ð¾Ð½ÑÐ°Ð»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
Ð²ÐµÑÑÐ¸ÐºÐ°Ð»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸
loyalty program
medical facility
horizontal analysis
vertical analysis
performance evaluation

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description: The object of research is THE first Saint Petersburg state medical University named after academician I. p. Pavlov The subject of the research is the economic efficiency of creating a loyalty system for consumers of paid medical services OF the first Saint Petersburg state medical University named after academician I. p. Pavlov. The purpose of the final qualification work is to create a loyalty system for consumers of paid medical services OF the Pavlov state medical University AND assess its economic efficiency. In the process of achieving the goal were examined the concept and essence of a loyalty system, a comparative analysis loyalty system, studied the characteristics of SPbGMU them. Acad. I. P. Pavlov conducted an analysis of its main economic indicators, established a system of loyalty to the institution and evaluated the profitability of its implementation. The analysis of the financial and economic activities of the organization and the evaluation of the effectiveness of the proposed measures were carried out using the MS Office (Excel) package.