European research project websites and corporate websites : Patterns of evaluation and genre evolution
Creators: name: Millán, Enrique Lafuente
Publisher: name: Jan Kochanowski University Press
Year: 2024

description: Contents 7 Josef Schmied, Marina Bondi, Olga Dontcheva-Navratilova, Carmen Pérez-Llantada, Language variation and change in academic writing: Recent trends through globalisation and digitalisation 25 Olga Dontcheva-Navratilova, Academic writing conventions in Czech English-medium linguistics journals: Continuity and change over the last 30 years 55 Marina Bondi, Jessica Jane Nocella, Academic writing conventions in English-medium linguistics journals in Italy: Continuity and change over the last 30 years 89 Marina Ivanova, German English-medium linguistics journal abstracts over the last 30 years: Quantitative and qualitative structural developments 115 Giuliana Diani, Research article abstracts in English and Italian: Generic and cross-linguistic variation over the last 20 years 143 Krystyna Warchał, Concluding sections over 30 years of research writing: The case of a Polish scholar 169 Josef Schmied, Marina Ivanova, English MA theses at a German university before and after the Bologna reform: Comparing global rhetorical structures and stance in Linguistics and Cultural Studies 197 Tereza Guziurová, “The aim of this paper is…”: Frame markers in English as a lingua franca of academic writing 223 Enrique Lafuente Millán, European research project websites and corporate websites: Patterns of evaluation and genre evolution Varia 251 Cecilia Lazzeretti, Language, narrative and structure of story telling in museum communication: A diachronic approach 277 Gloria Mambelli, “It is a long road from sorrow to joy”: Metaphors of happiness and sadness in Late Modern English private correspondence 301 Giulia Rovelli, Towards a historical corpus of Canadian English letters and diaries 325 Ingrid Tieken-Boon van Ostade, Acquiring epistolary literacy in nineteenth-century New England Reviews 357 Michael Skiba, Participial Prepositions and Conjunctions in the History of English, Munich: utzverlag, 2021, 235 pp. (Reviewed by Rafał Molencki, University of Silesia in Katowice, Poland)
description: Websites are fundamental tools for knowledge communication and for strategic identity construction. In academic as well as professional websites, visibility and promotion are constructed via evaluative strategies instantiated through multimodal resources made possible by new affordances provided by this medium. This study aims to investigate the strategies used for promotion and identity construction in academic websites. It also aims to shed light on the way these genres evolve due to technological and socioeconomic factors. To do this, I carry out a comparative analysis of 12 European research project websites comparing them with a reference corpus of 12 corporate websites focusing on their showcasing genres. Then, I complement this analysis with qualitative data from interviews with specialist informants. The results of the analysis show that specific contextual factors largely determine the rhetorical purposes of these websites and their use of evaluative resources. However, despite their contextual differences, the websites in the two subcorpora both seek social validation and construct strikingly similar identities to fulfil that function.