title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ Ñ ÐºÐ¾Ð½ÑÑÑÑÐºÑÐ¾ÑÐ¾Ð¼ Ð¿Ð¾Ð´Ð±Ð¾ÑÐ° ÐºÐ¾ÑÐ¼Ð¾Ð²Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð´Ð»Ñ Ð¿Ð¸ÑÐ¾Ð¼ÑÐµÐ² Ð² ÑÐ°Ð¼ÐºÐ°Ñ MVP ÑÑÐ°ÑÑÐ°Ð¿Ð° PetService
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of a digital platform with a pet food selection constructor as a part of the MVP of the PetService startup
Creators: name: ÐÐµÐ½Ð¸ÐºÐ¸Ð½, ÐÐ°Ð»ÐµÑÐ¸Ð¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÑÐ°ÑÑÐ°Ð¿
ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÐµÑÐ²Ð¸Ñ
Ð¿Ð¸ÑÐ¾Ð¼ÑÑ
Ð¿Ð¾Ð´Ð±Ð¾Ñ ÐºÐ¾ÑÐ¼Ð°
ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÑÑ Ð¾Ð´Ñ
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ñ
startup
digital service
pets
feed selection
care recommendations
business model

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÑÐ°ÑÑÐ°Ð¿-Ð¿ÑÐ¾ÐµÐºÑÐ° PetService, ÐºÐ¾ÑÐ¾ÑÑÐ¹ Ð¿ÑÐµÐ´Ð¾ÑÑÐ°Ð²Ð»ÑÐµÑ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÐµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ Ð¸ ÑÐµÑÐ²Ð¸Ñ ÑÑÐ»ÑÐ³ Ð¿Ð¾ ÑÑÐ¾Ð´Ñ Ð·Ð° Ð¶Ð¸Ð²Ð¾ÑÐ½ÑÐ¼Ð¸. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð²ÐºÐ»ÑÑÐ°ÐµÑ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ° Ð·Ð¾Ð¾Ð±Ð¸Ð·Ð½ÐµÑÐ°, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÑ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð¸ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ðµ Ð¼Ð¸Ð½Ð¸Ð¼Ð°Ð»ÑÐ½Ð¾ Ð¶Ð¸Ð·Ð½ÐµÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ° (MVP) ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ. ÐÐ¿Ð¸ÑÑÐ²Ð°ÑÑÑÑ ÑÐ°ÐºÐ¶Ðµ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐ¹ Ð¿Ð»Ð°Ð½ Ð¸ ÐºÐ»ÑÑÐµÐ²ÑÐµ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ ÑÑÐ°ÑÑÐ°Ð¿-Ð¿ÑÐ¾ÐµÐºÑÐ°. Ð ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1) ÐÐ·ÑÑÐµÐ½Ð¸Ðµ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¹ Ð¸ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð² ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»ÑÑÑÐ²Ð° Ð² ÑÑÐµÑÐµ PetTech. 2) ÐÐ½Ð°Ð»Ð¸Ð· Ð¼Ð¸ÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¸ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð³Ð¾ ÑÑÐ½ÐºÐ° Ð·Ð¾Ð¾Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸. 3) Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ð¸ ÑÑÐ°ÑÑÐ°Ð¿-Ð¿ÑÐ¾ÐµÐºÑÐ° PetService Ð¿Ð¾ ÑÑÐ¾Ð´Ñ Ð·Ð° Ð¿Ð¸ÑÐ¾Ð¼ÑÐ°Ð¼Ð¸. 4) ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð³Ð¾ Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐ¾Ð·Ð´Ð°Ð²Ð°ÐµÐ¼Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ°. 5) ÐÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½ÑÑ ÑÐ¸ÑÐºÐ¾Ð² Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¸ ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¿Ð»Ð°Ð½Ð° ÑÐµÐ°Ð³Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð½Ð° Ð½Ð¸Ñ. 6) Ð­ÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¸ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐ¹ Ð¿Ð»Ð°Ð½. 7) ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÐºÐ»ÑÑÐµÐ²ÑÑ ÑÑÐ½ÐºÑÐ¸Ð¹ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° MVP. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð¼ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ¸ÑÑÐ¾Ð²Ð°Ñ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ð° PetService, Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð½Ð°Ñ Ð½Ð° ÑÐµÑÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼ Ð²Ð»Ð°Ð´ÐµÐ»ÑÑÐµÐ² Ð´Ð¾Ð¼Ð°ÑÐ½Ð¸Ñ Ð¶Ð¸Ð²Ð¾ÑÐ½ÑÑ, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð¿Ð¾Ð½Ð¸Ð¼Ð°ÑÑ Ð²Ð°Ð¶Ð½Ð¾ÑÑÑ Ð·Ð´Ð¾ÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ Ð¸ Ð¾Ð±ÑÐ°Ð·Ð° Ð¶Ð¸Ð·Ð½Ð¸ Ð´Ð»Ñ ÑÐ²Ð¾Ð¸Ñ Ð¿Ð¸ÑÐ¾Ð¼ÑÐµÐ², Ð½Ð¾ Ð½Ðµ Ð¾Ð±Ð»Ð°Ð´Ð°ÑÑ Ð´Ð¾ÑÑÐ°ÑÐ¾ÑÐ½ÑÐ¼ Ð²ÑÐµÐ¼ÐµÐ½ÐµÐ¼. Ð Ð·Ð°ÐºÐ»ÑÑÐµÐ½Ð¸Ðµ Ð¾ÑÐ¼ÐµÑÐ°ÐµÑÑÑ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ðµ ÑÐµÐ»ÐµÐ¹ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¸ ÐµÐ³Ð¾ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð» Ð´Ð»Ñ Ð±ÑÐ´ÑÑÐµÐ³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ. Ð¤Ð¸Ð½Ð°Ð½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¾ÑÑÑÐµÑÑÐ²Ð»ÑÐµÑÑÑ Ð¿Ð¾ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ðµ Ð¤Ð¡Ð Â«Ð¡ÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¸Ð¹ ÑÑÐ°ÑÑÐ°Ð¿Â».
description: This work is devoted to the development of a startup project called PetService, which provides personalized nutrition recommendations and animal care services. The research includes market analysis of the pet industry, business model development and the creation of a minimally viable product (MVP). The financial plan and key financial indicators of the startup project are also described. In the course of the study, the following tasks were solved: 1) Study of trends and prospects for the development of innovative entrepreneurship in the PetTech field. 2) Analysis of the global and Russian pet industry market. 3) Development of the concept and business model of the PetService startup project for pet care. 4) Conducting marketing and competitive analysis of the project being created. 5) Identification of possible project risks and preparation of a response plan. 6) Economic justification of the project and financial plan. 7) Identification of the key functions of the digital platform and the development of MVP. The result of the masterâs thesis is the PetService digital platform aimed at solving the problems of pet owners who understand the importance of a healthy diet and lifestyle for their pets, but do not have enough time for it. In conclusion, the achievement of the projects goals and its potential for future development are noted. The project is financed under the FSI program Â«Student StartupÂ».