title: Ð£Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÐÐ¢-ÑÑÐ°ÑÑÐ°Ð¿Ð°Ð¼Ð¸ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÐºÐ¸ Ð´Ð°Ð½Ð½ÑÑ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: IT startup management based on a data-driven decision-making approach
Creators: name: Ð¨ÐµÑÑÐ°ÐºÐ¾Ð², ÐÑÐ¸Ð³Ð¾ÑÐ¸Ð¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: IT ÑÑÐ°ÑÑÐ°Ð¿
ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð´Ð°Ð½Ð½ÑÑ
Ð¿ÑÐ¸Ð½ÑÑÐ¸Ðµ ÑÐµÑÐµÐ½Ð¸Ð¹
Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÐºÐ° Ð´Ð°Ð½Ð½ÑÑ
B2B ÑÑÐ½Ð¾Ðº
IT startup
data-driven decision-making
data analytics
B2B market

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð½Ð° Ð¿ÑÐ°ÐºÑÐ¸ÐºÐµ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð° Ð¿ÑÐ¸Ð½ÑÑÐ¸Ñ ÑÐµÑÐµÐ½Ð¸Ð¹ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð´Ð°Ð½Ð½ÑÑ, Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð±ÑÐ´ÑÑ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸ 1.ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ ÑÑÐ½ÐºÐ° ÑÑÐ°ÑÑÐ°Ð¿Ð¾Ð². 2.ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð° Ð¿ÑÐ¸Ð½ÑÑÐ¸Ñ ÑÐµÑÐµÐ½Ð¸Ð¹ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð´Ð°Ð½Ð½ÑÑ. 3.ÐÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð° Ð½Ð° Ð¿ÑÐ°ÐºÑÐ¸ÐºÐµ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ IT ÑÑÐ°ÑÑÐ°Ð¿Ð°, ÑÐ¾Ð·Ð´Ð°ÑÑÐµÐ³Ð¾ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ Ð½Ð° B2B ÑÑÐ½ÐºÐµ. 4.Ð Ð°Ð·Ð±Ð¾Ñ ÐºÐ¾Ð½ÐºÑÐµÑÐ½ÑÑ ÑÐ»ÑÑÐ°ÐµÐ² Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð°. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸Ð»Ð¾ÑÑ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð³Ð¾ IT ÑÑÐ°ÑÑÐ°Ð¿Ð°, ÑÐ¾Ð·Ð´Ð°ÑÑÐµÐ³Ð¾ Ð¾Ð±Ð»Ð°ÑÐ½ÑÐµ ÑÐµÑÐµÐ½Ð¸Ñ Ð´Ð»Ñ Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ð¸ ÑÐµÑÑÐ¾ÑÐ°Ð½Ð½Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ° Â«RestikÂ». ÐÑÐ¸Ð¼ÐµÐ½ÑÐ»Ð¸ÑÑ Ð¾Ð±ÑÐµÐ½Ð°ÑÑÐ½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð°Ð½Ð°Ð»Ð¸Ð· Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ, Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ ÐºÐµÐ¹ÑÐ¾Ð² Ð¸ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾Ðµ Ð¼Ð¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ» Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½ Ð¿Ð¾Ð´ÑÐ¾Ð´ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð´Ð°Ð½Ð½ÑÑ, Ð¿Ð¾Ð´ÑÐ¾Ð´ Ð±ÑÐ» Ð°Ð´Ð°Ð¿ÑÐ¸ÑÐ¾Ð²Ð°Ð½ Ðº Ð¸ÑÑÐ»ÐµÐ´ÑÐµÐ¼Ð¾Ð¼Ñ ÑÑÐ°ÑÑÐ°Ð¿Ñ, Ð¸ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¸ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½ Ð´Ð»Ñ Ð¿ÑÐ¸Ð½ÑÑÐ¸Ñ ÑÐµÑÐµÐ½Ð¸Ð¹ Ð² ÑÐ°Ð¼ÐºÐ°Ñ Ð¸ÑÑÐ»ÐµÐ´ÑÐµÐ¼Ð¾Ð³Ð¾ ÑÑÐ°ÑÑÐ°Ð¿Ð°. ÐÐ°ÑÑÐ½Ð°Ñ Ð½Ð¾Ð²Ð¸Ð·Ð½Ð° Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² ÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ð¸ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ Ð¿ÑÐ¸Ð½ÑÐ¸Ð¿Ð¾Ð², Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð¸ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð¿Ð¾Ð´ÑÐ¾Ð´Ð° Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÐºÐ¸ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð´Ð°Ð½Ð½ÑÑ Ð´Ð»Ñ ÑÑÐ°ÑÑÐ°Ð¿Ð°, ÑÐ¾Ð·Ð´Ð°ÑÑÐµÐ³Ð¾ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ Ð´Ð»Ñ B2B ÑÑÐ½ÐºÐ°.
description: The purpose of the study is to research a data-driven decision-making approach, during the study the following tasks will be performed 1. Study the peculiarities of the European start-up market. 2. Exploring a data-driven decision-making approach. 3. Adoption of the approach in practice on the example of an IT startup creating an application in the B2B market. 4. Analysis of specific cases of usage of the approach. The research was carried out on the basis of a Russian IT startup that creates cloud solutions for automating the restaurant business "Restik". General scientific research methods, literature analysis, case studies, and financial modeling were used. As a result, a data-driven management approach was investigated, the approach was adapted to the studied startup and practically applied to decision-making within the studied startup. The scientific novelty lies in the formulation of the basic principles, methods, and tools of a data-driven analytics approach for a startup creating an application for the B2B market.