title: Ð Ð¾Ð»Ñ digital-ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ° ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ð¼Ð¸Ð´Ð¶Ð° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ (ÐÐÐ Â«Ð¢ÑÑÐ¹Ñ Ð¡ÑÑÐ´Ð¸Ð¾Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The role of digital-communications as a tool for shaping the image of the organization (Trace Studio Ltd)
Creators: name: ÐÐ¸ÐºÑÐ¾ÑÐ¾Ð²Ð°, ÐÑÐ¸ÑÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: digital-ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
Ð¸Ð¼Ð¸Ð´Ð¶ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
PR
ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ñ
digital-communications
corporate image
marketing
corporate identity
digitalization

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description: This graduation thesis examines the problem of optimizing digital-communications as a tool for forming the image of IT organization. The theoretical part of the work analyses the concepts and classifications of digital-communication; studies the tools and channels of digital-communication; analyses the specifics of digital-communication in the IT-industry. In the practical part of the work the author has analyzed the general characteristics of the company "Trace Studio"; analyzed digital-communications of "Trace Studio" and formed recommendations for the optimization of digital-communications as a tool for shaping the image of the organization. The solution to the problem under consideration involves the following tasks: Determine the role of digital-communications in the formation of the organizations image; Identify the features of digital-communications in the IT sphere; Analyze the available digital-communications in the organization and their impact on the image; Formulate recommendations for external digital-communications. Theoretical basis of the qualification work is based on the works and studies of foreign experts in the field of digital-communications, such as Carl Sewell, Paul B. Brown, etc. Domestic sources included books by Akulich M.V., Pisarsky I.V., Grigoryan E. S., Reva V.E., etc.