title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² ÑÐµÑÐ¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÑÐ¾Ð¼Ð° ÐÑÐºÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of measures for company promotion on the internet (on the example of llc Â«aroma luxe)
Creators: name: Ð ÑÐ±ÐºÐ¾Ð²Ð°, ÐÑÐµÐ½Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÐºÐ¾ÑÐ¼ÐµÑÐ¸ÐºÐ¾-Ð¿Ð°ÑÑÑÐ¼ÐµÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð°Ñ ÑÐµÑÑ
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð¿Ð»Ð°Ð½
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
cosmetics and perfume retail
internet marketing
content plan
promotion

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description: The given work is devoted to the development of measures to promote the company using Internet marketing methods. To achieve the goal, the following tasks were solved in the work:- the concept of Internet marketing and its tools are considered; the features of working with the audience on the Internet are revealed;- internet marketing trends have been identified;- the choice of Internet marketing tools for the promotion of beauty products is justified;- the analysis of the methods of Internet marketing of the Rive Gauche retail network and its competitors was carried out;- developed recommendations for Internet promotion.The work was carried out on the basis of LLC "Aroma Lux" where a significant part of the factual material was collected: a general description of the retail network was given, an analysis of financial indicators and SWOT analysis was carried out, the problem of insufficient use of Internet promotion methods in the organization was identified. As a result, the following measures to promote the company were developed and economically justified: maintaining an account in accordance with the proposed content plan, as well as launching targeted advertising and buying advertising from telegram influencers. The practical significance of the work lies in the possibility of applying the results of the conducted research and the developed measures to promote the network to attract customers and maintain competitiveness in the market of cosmetic and perfume networks.