title: ÐÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²ÐµÐ½Ð½Ð¾-ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ°ÑÐµ-Ð¿Ð¸ÑÑÐµÑÐ¸Ð¸ Ð½Ð° 50 Ð¼ÐµÑÑ Ð¿Ð¾ Ð°Ð´ÑÐµÑÑ: Ð³. Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³, Ð¿Ñ. ÐÐ¾Ð±ÑÐ¾Ð»ÑÐ±Ð¾Ð²Ð°, Ð´.3
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Organization of production and trade activities of a pizzeria cafe for 50 places at the address: St. Petersburg, pr. Dobrolyubova, d.3
Creators: name: ÐÐ°ÑÐµÐ²Ð°, ÐÑÐ°Ð¸Ð´Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÐºÐ°ÑÐµ-Ð¿Ð¸ÑÑÐµÑÐ¸Ñ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
ÑÑÑÑÐºÑÑÑÐ° ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ
ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ°Ñ Ð¿ÑÐ¸Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÑÐ½Ð¾ÑÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ°
pizzeria cafe
competitive analysis
management structure
commercial attractiveness of the project

description: Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð´Ð¾ÐºÐ°Ð·ÑÐ²Ð°ÑÑÐ¸Ðµ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ° ÐºÐ°ÑÐµ-Ð¿Ð¸ÑÑÐµÑÐ¸Ð¸ Ð² Ð²ÑÐ±ÑÐ°Ð½Ð½Ð¾Ð¼ Ð¼ÐµÑÑÐµ. ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ, Ð¿Ð¾ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ°Ð¼ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¾ ÑÐ½Ð¸ÐºÐ°Ð»ÑÐ½Ð¾Ðµ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ðµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ. Ð Ð°ÑÑÑÐ¸ÑÐ°Ð½ Ð¿Ð»Ð°Ð½Ð¾Ð²ÑÐ¹ Ð²ÑÐ¿ÑÑÐº Ð±Ð»ÑÐ´, ÐºÐ¾ÑÐ¾ÑÑÐ¹ ÑÐ¾ÑÑÐ°Ð²Ð¸Ð» 1806 ÑÑ. Ð² Ð´ÐµÐ½Ñ. Ð Ð°ÑÑÑÐ¸ÑÐ°Ð½Ñ Ð¸ ÑÐ¿ÑÐ¾ÐµÐºÑÐ¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¿Ð¾Ð¼ÐµÑÐµÐ½Ð¸Ñ ÑÐºÐ»Ð°Ð´ÑÐºÐ¾Ð¹ Ð¸ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð³ÑÑÐ¿Ð¿ ÐºÐ°ÑÐµ-Ð¿Ð¸ÑÑÐµÑÐ¸Ð¸, Ð° ÑÐ°ÐºÐ¶Ðµ Ð°Ð´Ð¼Ð¸Ð½Ð¸ÑÑÑÐ°ÑÐ¸Ð²Ð½Ð¾-Ð±ÑÑÐ¾Ð²ÑÐµ Ð¸ ÑÐ¾ÑÐ³Ð¾Ð²ÑÐµ Ð¿Ð¾Ð¼ÐµÑÐµÐ½Ð¸Ñ. ÐÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ°Ñ ÑÐ°ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ, ÐºÐ¾ÑÐ¾ÑÐ°Ñ Ð²ÐºÐ»ÑÑÐ°ÐµÑ ÑÐµÑÑÐµÐ¶ ÐºÐ°ÑÐµ-Ð¿Ð¸ÑÑÐµÑÐ¸Ð¸ Ñ ÑÐ°ÑÑÑÐ°Ð½Ð¾Ð²ÐºÐ¾Ð¹ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¾Ð±Ð¾ÑÑÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð¸ ÑÐµÑÑÐµÐ¶ Ð³Ð¾ÑÑÑÐµÐ³Ð¾ ÑÐµÑÐ° Ñ Ð¾Ð±Ð¾Ð·Ð½Ð°ÑÐµÐ½Ð¸ÑÐ¼Ð¸ Ð¿Ð¾Ð´Ð²Ð¾Ð´Ð¸Ð¼ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹. Ð¡Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð° ÑÑÑÑÐºÑÑÑÐ° ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÐºÐ°ÑÐµ-Ð¿Ð¸ÑÑÐµÑÐ¸ÐµÐ¹, Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð° Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ñ Ð¾ Ð´Ð¾Ð»Ð¶Ð½Ð¾ÑÑÑÑ ÑÐ°Ð±Ð¾ÑÐ½Ð¸ÐºÐ¾Ð². Ð¡Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½ Ð³ÑÐ°ÑÐ¸Ðº ÑÐ°Ð±Ð¾ÑÑ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ¾Ð², Ð¾ÑÑÐ°Ð¶Ð°ÑÑÐ¸Ð¹ Ð¿ÑÐ¾Ð´Ð¾Ð»Ð¶Ð¸ÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÑÐ¼ÐµÐ½. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° Ð´Ð¾Ð»Ð¶Ð½Ð¾ÑÑÐ½Ð°Ñ Ð¸Ð½ÑÑÑÑÐºÑÐ¸Ñ Ð¿Ð¸ÑÑÐ°Ð¹Ð¾Ð»Ð¾, Ð²ÑÐ±ÑÐ°Ð½Ñ Ð¿Ð¾ÑÑÐ°Ð²ÑÐ¸ÐºÐ¸ Ð´Ð»Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð±ÐµÑÐ¿ÐµÑÐµÐ±Ð¾Ð¹Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ. ÐÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼ÑÐ¾ÑÑÐ½ÑÑ Ð¸ Ð±ÐµÐ·Ð¾Ð¿Ð°ÑÐ½ÑÑ ÑÑÐ»Ð¾Ð²Ð¸Ð¹ ÑÑÑÐ´Ð°. ÐÐ° ÑÐ°Ð±Ð¾ÑÐ¸Ñ Ð¼ÐµÑÑÐ°Ñ Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½Ð° ÑÐ°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð°Ñ ÑÐ°ÑÑÑÐ°Ð½Ð¾Ð²ÐºÐ° Ð¾Ð±Ð¾ÑÑÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ. Ð¢Ð°ÐºÐ¶Ðµ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ, Ð¿ÑÐµÐ´Ð¾ÑÐ²ÑÐ°ÑÐ°ÑÑÐ¸Ðµ Ð²Ð¾Ð·Ð½Ð¸ÐºÐ½Ð¾Ð²ÐµÐ½Ð¸Ðµ Ð¿Ð¾Ð¶Ð°ÑÐ¾Ð² Ð¸ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÐµ Ð½Ð° Ð¸Ñ Ð»Ð¸ÐºÐ²Ð¸Ð´Ð°ÑÐ¸Ñ. Ð Ð°ÑÑÑÐ¸ÑÐ°Ð½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸, ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸Ð·ÑÑÑÐ¸Ðµ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÑÑ Ð¿ÑÐ¸Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÑÐ½Ð¾ÑÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ°. ÐÑÐ¸ ÐµÐ¶ÐµÐ³Ð¾Ð´Ð½Ð¾Ð¼ ÑÐ°Ð·Ð¼ÐµÑÐµ Ð¿ÑÐ¸Ð±ÑÐ»Ð¸ Ð² 14,1 Ð¼Ð»Ð½. ÑÑÐ±., ÑÑÐ¾Ðº Ð¾ÐºÑÐ¿Ð°ÐµÐ¼Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ° ÐºÐ°ÑÐµ-Ð¿Ð¸ÑÑÐµÑÐ¸Ð¸ ÑÐ¾ÑÑÐ°Ð²Ð¸Ñ 3,5 Ð³Ð¾Ð´Ð°.
description: Marketing research was carried out in the work, proving the effectiveness of the implementation of the pizzeria cafe project in the selected location. The target audi-ence of the enterprise was determined, based on the results of a competitive analysis, a unique trade offer was formed and a concept was developed. The planned produc-tion of dishes was calculated, which amounted to 1806 pieces in the day. The premises of the warehouse and production groups of the cafe-pizzeria, as well as administrative, household and commercial premises were calculated and de-signed. The graphic part of the work has been completed, which includes a drawing of a cafe-pizzeria with the arrangement of technological equipment, and a drawing of a hot shop with the designations of the supplied communications. The management structure of the pizzeria cafe has been compiled, information about the positions of employees is presented. The staffs work schedule has been compiled, reflecting the duration of shifts. The pizzaiolo job description has been de-veloped, suppliers have been selected to organize the smooth operation of the enter-prise. Measures to ensure comfortable and safe working conditions are presented. A rational arrangement of equipment has been made at the workplaces. Measures have also been developed to prevent the occurrence of fires and aimed at their elimination. The main indicators characterizing the commercial attractiveness of the project are calculated. With an annual profit of 14.1 million rubles, the payback period of the cafe-pizzeria project will be 3.5 years.