title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼ Ð²ÑÑÑÐµÐ³Ð¾ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Â«ÐÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½ÑÂ» Ð² Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ðµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Analysis of methods of promotion of higher education programs in the direction of "Management" in St. Petersburg
Creators: name: ÐÐ°Ð±Ð¸ÐµÐ², Ð Ð°Ð¼Ð¸Ð·
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½ÑÑ ÑÑÐ»ÑÐ³
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Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÑ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¹
marketing research
marketing of educational services
management
determination of competitive positions
increasing competitiveness
satisfaction research

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description: The topic of the final qualifying work: "Analysis of methods of promotion of higher education programs in the direction of "Management" in St. Petersburg".This work is devoted to the study of methods of promoting higher education programs in the direction of âManagementâ in St. Petersburg. Tasks that were solved during the study:-Â Â Â Â  study of the theoretical foundations of marketing of higher education programs;-Â Â Â Â  review of higher education programs in the direction of âManagementâ;-Â Â Â Â  research of methods of promotion of the market of educational programs;-Â Â Â Â  development of recommendations for improving the methods of promoting the HSPM of its educational programs.With the help of an analysis of competitors, the best universities of St. Petersburg teaching in the direction of Management were identified. Further, their methods of promotion were studied, including social networks, events, branded clothing and others. In particular, the VKontakte pages of each of the university faculty teaching in the direction of âManagementâ were analyzed. An analysis of the activities aimed at promoting their educational programs was also carried out. After that, a set of recommendations was given for the HSE, based on the analysis of methods for promoting their educational programs of other faculties. Measures were proposed to improve the coverage and statistics of the VKontakte page, two events were developed aimed at the interaction of schoolchildren and students. The slogan of the HSPM was also developed, aimed at improving the image of the school. The last stage was the evaluation of the effectiveness of the proposed measures, during which the coverage of the VKontakte HSPM page was predicted, after the proposed measures. A funnel with a predicted conversion based on the implemented measures was also developed.