title: ÐÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² SMM Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ°Ð»Ð¾Ð½Ð° ÐºÑÐ°ÑÐ¾ÑÑ Beauty Story
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Using SMM methods to promote a beauty salon Beauty Story
Creators: name: ÐÑÐ´Ð°Ð½Ð¾Ð²Ð°, ÐÐ»ÐµÐºÑÐ°Ð½Ð´ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÐ°Ð»Ð¾Ð½Ð° ÐºÑÐ°ÑÐ¾ÑÑ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
SMM
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
beauty salon promotion
marketing
social networks
promotion strategy

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ°Ð»Ð¾Ð½Ð° ÐºÑÐ°ÑÐ¾ÑÑ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°Ñ ÑÐ°Ð»Ð¾Ð½Ð° ÐºÑÐ°ÑÐ¾ÑÑ Beauty Story, Ð¾ÑÐºÑÑÑÐ¾Ð³Ð¾ Ð´Ð²ÑÐ¼Ñ ÑÐ°Ð¼Ð¾Ð·Ð°Ð½ÑÑÑÐ¼Ð¸: Ð®Ð»Ð¸ÐµÐ¹ ÐÐ°ÑÑÑÐ¸Ð½Ð¾Ð¹ Ð¸ Ð¯Ð½Ð¾Ð¹ ÐÐ°Ð³Ð°Ð½Ð¾Ð²Ð¾Ð¹. ÐÑÐµÐ´Ð¼ÐµÑ ÐÐÐ : ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÐ»ÑÐ³ ÑÐ°Ð»Ð¾Ð½Ð° ÐºÑÐ°ÑÐ¾ÑÑ. ÐÐµÑÐ¾Ð´Ñ: SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ°, Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð¹ ÑÑÐµÐ´Ñ, Ð¼ÐµÑÐ¾Ð´ ÑÐºÑÐ¿ÐµÑÑÐ½ÑÑ Ð¾ÑÐµÐ½Ð¾Ðº, ÑÐ±Ð¾Ñ Ð¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð°Ð½Ð½ÑÑ, Ð¼ÐµÑÐ¾Ð´Ñ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: â Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½ ÑÑÐ½Ð¾Ðº ÑÐ°Ð»Ð¾Ð½Ð¾Ð² ÐºÑÐ°ÑÐ¾ÑÑ, ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÑ, Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ Beauty Story; â ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½ Ð¿Ð¾ÑÑÑÐµÑ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸; â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½Ð°Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ; â Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¾ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹; â Ð¿Ð¾Ð´ÐºÐ»ÑÑÐµÐ½ ÑÐµÑÐ²Ð¸Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð·Ð°Ð¿Ð¸ÑÐ¸; â ÑÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð° Ð½Ð¾Ð²Ð°Ñ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ ÑÐ°Ð»Ð¾Ð½Ð°; â Ð´Ð¾ÐºÐ°Ð·Ð°Ð½Ð° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð½ÐµÑÐºÐ¾Ð»ÑÐºÐ¸Ñ ÑÐ¿Ð¾ÑÐ¾Ð±Ð¾Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð½Ð° Ð¿ÑÐ°ÐºÑÐ¸ÐºÐµ; â ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½ Ð¿ÑÐ¾Ð³Ð½Ð¾Ð· ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð»Ð°Ð½Ð° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ. ÐÐ±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÐÐÐ : ÑÑÐµÑÐ° ÑÐ°Ð»Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ°, Ð¿ÑÐ¸ ÑÐµÑÐµÐ½Ð¸Ð¸ Ð·Ð°Ð´Ð°Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ñ ÑÑÐµÑÐ¾Ð¼ Ð¼Ð°Ð»ÐµÐ½ÑÐºÐ¾Ð³Ð¾ Ð±ÑÐ´Ð¶ÐµÑÐ°. ÐÑÐ²Ð¾Ð´Ñ. ÐÐ°Ð´Ð°ÑÐ¸ ÐÐÐ  ÑÐµÑÐµÐ½Ñ, ÑÐµÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° Ð¾Ð±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð².
description: The aim of the graduate qualification work is to develop of an effective strategy for promoting a beauty salon in social networks. The work has been carried out on the materials of the Beauty Story beauty salon, opened by two self-employed people: Yulia Baturina and Yana Vaganova Research methods used: SWOT analysis, market analysis, competitive environment analysis, expert evaluation method, data collection and processing, methods for valuing the effectiveness of measures. The main results of the graduate qualification work: â analyzed the market of beauty salons, competitors, activities of Beauty Story; â a portrait of the target audience has been compiled; â developed a comprehensive marketing strategy for promotion; â proposed the introduction of innovative technologies; â online recording service is enabled; â a new concept of the salon has been formulated; â proven effectiveness of several ways of promotion in practice; â a forecast of the effectiveness of the proposed promotion plan has been made. The areas of the graduate qualification work results application: the sphere of salon business, when solving problems of promotion with a small budget. Conclusions of graduate qualification work. Tasks have been solved, aim has been achieved, the areas of the results application have been determined.