title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ¸ÑÑÐµÐ¼Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÐ»ÑÐ³ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÑ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Improvement of hotel promotion system
Creators: name: ÐÐ¾Ð³Ð´Ð°Ð½Ð¾Ð²Ð°, ÐÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÐµ ÑÑÐ»ÑÐ³Ð¸
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
ÑÑÐµÑÐ° ÑÑÐ»ÑÐ³
Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ°ÐºÑÐ¾ÑÐ¾Ð²
promotion
hotel services
marketing activities
service sector
factor analysis

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description: The subject of the graduate qualification work is âImprovement of hotel promotion systemâ.The given work is devoted to the development of activities of promotion of hotel services. In the process of this research, the following tasks were solved:1. The study of theoretical features and the specifics of promotion in a hotel enterprise.2. Analysis of methods for analyzing the enterprise promotion system.3. Analysis of the financial activity of the enterprise, its external and internal environment, as well as the features of the hotel enterprise.4. Development of measures to improve the promotion system of the hotel enterprise.5. Evaluation of the effectiveness of the developed recommendations.The work was carried out in the Limited Liability Company "UK INTEGRAMED". In the course of the work, the marketing processes of the hotel enterprise, the behavior of competitors and consumers, the analysis of the current state of the environment, modern digital technologies in promotion, and the requirements of legislation in the field of the hotel business were considered.The result of the work was the development of recommendations for INTEGRAMED UK LLC on improving the promotion system of the White Tree Hotel.