title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° PR-ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¾Ð³Ð¾ Ð¿Ð¾Ð»Ð¸ÑÐµÑ Ð½Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑÐ° ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾ Ð² ÐÐµÐ½Ð³ÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of a PR campaign to promote Peter the Great Saint Petersburg Polytechnic University in Hungary
Creators: name: Ð¥Ð°Ð½Ð´ÑÐ°Ð», ÐÐ»Ð°ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¡ÐÐ±ÐÐ£
pr-ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½ÑÑ ÑÑÐ»ÑÐ³
Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð² ÐÐµÐ½Ð³ÑÐ¸Ð¸
promotion of SPbPU
pr campaign
promotion of educational services
pr instruments
promotion in Hungary

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description: The object of graduate qualification work is a PR campaign to promote SPbPU in Hungary, and the goal â recommendations for the development of this PR campaign. The paper discusses the theory of a PR campaign: the main concepts and definitions, types of PR campaigns, its stages and instruments used, as well as the forms of PR promotion of the University.
The analytical part of the work conducts analysis of PR-campaign for promotion of SPbSPU in the international sphere, in particular, the characteristic of SPbSPU as a promotion object, diagnosed international competitive environment in the sphere of higher education in Hungary, analysis of strategy and identified the main problems of the latter in relation to Hungary.
The practical part of the work, a PR plan was developed for promotion SPbPU in Hungary. The main Hungarian universities are described as target audience of the promotion. For promotion SPbPU in Hungary was developed a PR campaign plan: described the concept, the communication channels, a set of PR tools, implementation stages. Indeed recommendations were formulated for conducting a PR campaign to promote SPbPU in Hungary for The Department of international cooperation of the University.