title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð° Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a business plan for an online store
Creators: name: Ð¡ÑÐµÐ¿Ð¸Ð½Ð°, ÐÐ»ÑÐ³Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ
Ð±ÑÐµÐ½Ð´
ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ
ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
Ð¿ÑÐ¾Ð´Ð°Ð²ÐµÑ
Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»Ñ
Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¿ÑÐ¾Ð´Ð°Ð¶Ð°
online store
marketing events
brand
company
e-commerce
products
seller
consumer
online sales

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð° Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð°ÑÐ¾Ð¼Ð°ÑÐ¾Ð² Ð´Ð»Ñ Ð´Ð¾Ð¼Ð° Ð¸ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¸Ñ Ð¿Ð¾Ð¼ÐµÑÐµÐ½Ð¸Ð¹ Â«Banka homeÂ». ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐµÐ»Ð¸ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ Ð²ÑÐ¿Ð¾Ð»Ð½Ð¸ÑÑ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ; Ð¾Ð¿Ð¸ÑÐ°ÑÑ Ð¸ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°ÑÑ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¸Ð´ÐµÑ; Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ Ð¿Ð¾Ð´ÑÐ¾Ð±Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ°; ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð°ÑÐ¾Ð¼Ð°ÑÐ¾Ð² Ð´Ð»Ñ Ð´Ð¾Ð¼Ð° Ð¸ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¸Ñ Ð¿Ð¾Ð¼ÐµÑÐµÐ½Ð¸Ð¹ Â«Banka homeÂ»; Ð¾ÑÐµÐ½Ð¸ÑÑ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½ÑÐµ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ðµ ÑÐ¸ÑÐºÐ¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½. ÐÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ ÑÐµÐ¼Ñ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð° Ð½Ð° ÑÐ¾Ð¼, ÑÑÐ¾ Ð½Ð° ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ Ð´ÐµÐ¹ÑÑÐ²ÑÐµÑ ÑÑÐ´ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¹. Ð Ð¾Ð´Ð½Ð° Ð¸Ð· Ð½Ð¸ÑâÑÑÐ¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ ÑÐµÑÐ¸ ÐÐ½ÑÐµÑÐ½ÐµÑ. Ð¡ ÐºÐ°Ð¶Ð´ÑÐ¼ Ð³Ð¾Ð´Ð¾Ð¼ ÑÐµÑÑ ÐÐ½ÑÐµÑÐ½ÐµÑ Ð·Ð°Ð¿Ð¾Ð»Ð¾Ð½ÑÐµÑ Ð²ÑÐµ Ð±Ð¾Ð»ÑÑÐµ ÑÑÐµÑ Ð¸ Ð·Ð°Ð½Ð¸Ð¼Ð°ÐµÑ Ð³Ð»Ð°Ð²ÐµÐ½ÑÑÐ²ÑÑÑÐ¸Ðµ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¸. Ð¡ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð¿Ð¾ÐºÑÐ¿Ð°ÑÐµÐ»Ñ Ð² Ð¾Ð´Ð¸Ð½ ÐºÐ»Ð¸Ðº Ð±ÐµÐ· Ð¾ÑÐµÑÐµÐ´ÐµÐ¹ Ð¸ Ð·Ð°ÑÑÐ°Ñ Ð²ÑÐµÐ¼ÐµÐ½Ð¸ Ð½Ð° Ð´Ð¾ÑÐ¾Ð³Ñ Ð¼Ð¾Ð¶ÐµÑ Ð¿ÑÐ¸Ð¾Ð±ÑÐµÑÑÐ¸ ÑÐ¾Ð²Ð°Ñ. Ð­ÑÐ¾ Ð·Ð½Ð°ÑÐ¸ÑÐµÐ»ÑÐ½Ð¾ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸Ñ Ð²ÑÐµÐ¼Ñ Ð¼Ð½Ð¾Ð³Ð¸Ñ Ð¿Ð¾ÐºÑÐ¿Ð°ÑÐµÐ»ÐµÐ¹. Ð ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð¸ÑÑÐ¾ÑÐ½Ð¸ÐºÐ¾Ð² Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ ÑÑÐµÐ´ÑÑÐ²Ð° Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð¹ Ð½Ð°ÑÑÐ½Ð¾-Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ, Ð¾ÑÐ¸ÑÐ¸Ð°Ð»ÑÐ½ÑÑ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐµÑÑÑÑÐ¾Ð² Ð¸ Ð´ÑÑÐ³Ð¸Ñ ÑÐµÑÐ²Ð¸ÑÐ½ÑÑ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼. Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð½Ð°Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ» ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð°ÑÐ¾Ð¼Ð°ÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÐ²ÐµÑÐµÐ¹ Ð¸Ð· ÑÐ¾ÐµÐ²Ð¾Ð³Ð¾ Ð²Ð¾ÑÐºÐ°. ÐÑÐ¸ ÑÑÐ¾Ð¼ Ð±ÑÐ»Ð¸ ÑÑÑÐµÐ½Ñ Ð°Ð½Ð°Ð»Ð¸Ð·Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð² Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°, Ð±ÑÐ»Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ðµ ÑÐ°ÑÑÐµÑÑ, Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½ÑÐµ ÑÐ¸ÑÐºÐ¸. ÐÑÐ¸ ÑÐ±Ð¾ÑÐµ Ð´Ð°Ð½Ð½ÑÑ, Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÑ Ð´Ð»Ñ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ, Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ñ Google, Yandex.
description: The goal of work is to develop a business plan for the online store of the Russian company of fragrances for home and commercial premises âBanka Domaâ. To achieve the goal, it is necessary to solve the following tasks: study of the theoretical foundations of business planning; describe and justify the business idea; conduct a detailed market analysis; develop a business plan for the online store of the Russian company of fragrances for home and commercial premises âBanka Domaâ; assess possible risks, business plan. The relevance of the topic of final qualifying work is based on the fact that a number of trends are applied in the modern trade market. And one of them is Internet support. Every year the Internet fills an ever-larger area and occupies a dominant position. With the help of an online store, a buyer can purchase goods in one click without queuing or wasting time on travel. This saves a lot of time for many buyers. Domestic and foreign research literature, official Internet resources and other service platforms were used as sources of information. In the process of writing this work, a business plan for an online store of scented soy wax candles was developed. At the same time, competitiveness and marketing analyzes were studied, careful calculations were carried out and possible risks were identified. Google and Yandex search engines were used to collect the data required for the work.