title: Ð£Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÐµÐ¿ÑÑÐ°ÑÐ¸ÐµÐ¹ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ Ð³Ð¾ÑÑÐµÐ¿ÑÐ¸Ð¸Ð¼ÑÑÐ²Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Online reputation management of a hospitality industry enterprise
Creators: name: ÐÑÐµÑÑÐ½Ð¸ÐºÐ¾Ð²Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÐµÐ¿ÑÑÐ°ÑÐ¸Ñ
Ð´ÐµÐ»Ð¾Ð²Ð°Ñ ÑÐµÐ¿ÑÑÐ°ÑÐ¸Ñ
ÑÐµÐ¿ÑÑÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½Ñ
online reputation
business reputation
reputation management

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description: The given work is devoted to the study of factors in the formation of the reputation of hotel chains on the Internet, as well as the development of measures to improve the management of the online reputation of enterprises in the hospitality industry. During the research, the following tasks were solved: 1. The study of the following terms: reputation, reputation management, online reputation, business reputation; 2. Analysis of methods for assessing the online reputation of enterprises; 3. Determination of tools for managing the reputation of companies in the digital environment; 4. General characteristics of JSC âHotel Vvedenskyâ; 5. Review of currently implemented methods of online reputation management at JSC âHotel Vvedenskyâ; 6. Development of measures to improve online reputation management at the hotel enterprise in question; 7. Calculation of the economic efficiency of implementing the proposed measures. When collecting the data necessary to perform the work, the search engines Â«YandexÂ», Â«GoogleÂ» were used. The following programs were used in data processing: MS Word, MS Excel, ArchiMate, Figma. The work was carried out at JSC Hotel Vvedensky. In the course of the work, tools and methods for managing online reputation were considered, factors that are influenced by the reputation of companies in the digital environment, the strategy currently being implemented for managing online reputation at an enterprise, and methods for assessing reputation on the Internet in monetary terms were presented. The current status of online-reputation was also assessed using the Ex-index. The result of the work was the development for JSC Hotel Vvedensky of a set of measures aimed at improving online reputation management and increasing the competitiveness of the enterprise as a whole based on modern trends and digital solutions.