title: Ð Ð°Ð·Ð²Ð¸ÑÐ¸Ðµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¾Ð¼Ð½Ð¸ÐºÐ°Ð½Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÑÐ°Ð½ÑÐ³ÑÐ°Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ Ð¼ÐµÐ¶Ð´Ñ ÐÐ¸ÑÐ°ÐµÐ¼ Ð¸ Ð Ð¾ÑÑÐ¸ÐµÐ¹
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of the omni-channel cross-border trade strategy between China and Russia
Creators: name: ÐÑ ÐÑÐ¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÐÐ½ÑÐµÑÐ½ÐµÑ
Ð¾Ð¼Ð½Ð¸ÐºÐ°Ð½Ð°Ð»ÑÐ½Ð°Ñ ÑÑÐ°Ð½ÑÐ³ÑÐ°Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
Â«aliexpressÂ»
Ð Ð¾ÑÑÐ¸Ñ
ÐÐ¸ÑÐ°Ð¹
Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ

description: Ð¦ÐµÐ»Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ - Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐ°Ð»ÑÐ½Ð¾Ð¹ ÑÐ¸ÑÑÐ°ÑÐ¸Ð¸ Ð¸ ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ñ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¹ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾-ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¹ ÑÑÐ°Ð½ÑÐ³ÑÐ°Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸.
ÐÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ Ð¸Ð·Ð±ÑÐ°Ð½Ð½Ð¾Ð¹ ÑÐµÐ¼Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² ÑÐ¾Ð¼, ÑÑÐ¾ ÑÐµÐ³Ð¾Ð´Ð½Ñ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð°Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ñ Ð·Ð°ÑÑÐ°Ð³Ð¸Ð²Ð°ÐµÑ Ð²ÑÐµ ÑÐ»Ð¾Ð¸ Ð½Ð°ÑÐµÐ»ÐµÐ½Ð¸Ñ ÑÐ°Ð·Ð½ÑÑ ÑÑÑÐ°Ð½, Ð¾Ð±ÐµÑÐ¿ÐµÑÐ¸Ð²Ð°ÐµÑ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÑÑ Ð³Ð»Ð¾Ð±Ð°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸, Ð¸Ð½ÑÐµÐ³ÑÐ°ÑÐ¸Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ Ð²Ð¸Ð´Ð¾Ð² Ð±Ð¸Ð·Ð½ÐµÑÐ°.
ÐÑÐ²Ð¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¼Ð¾Ð³ÑÑ Ð¿Ð¾Ð·Ð²Ð¾Ð»Ð¸ÑÑ Ð¼Ð¾Ð´ÐµÑÐ½Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÐ¸ÑÑÐµÐ¼Ñ Ð¾Ð¼Ð½Ð¸ÐºÐ°Ð½Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÑÐ°Ð½ÑÐ³ÑÐ°Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸. 
ÐÐ»Ñ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÐ»Ð¸ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ ÑÐµÑÐ¸ÑÑ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸:
ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½Ð¾Ð³Ð¾ Ð¸ Ð¾Ð±ÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÑÐ°Ð½ÑÐ³ÑÐ°Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ Ð¼ÐµÐ¶Ð´Ñ ÐÐ¸ÑÐ°ÐµÐ¼ Ð¸ Ð Ð¾ÑÑÐ¸ÐµÐ¹.
ÐÑÑÑÐµÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ Ð¿Ð»Ð¾ÑÐ°Ð´ÐºÐ¸ Â«AliExpressÂ» Ð² ÑÐ¾ÑÑÐ°Ð²Ðµ Alibaba-group 
Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ°Ð½Ð¸Ð·Ð¼Ð¾Ð² ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¸ÑÑÐµÐ¼Ñ Ð¾Ð¼Ð½Ð¸ÐºÐ°Ð½Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÑÐ°Ð½ÑÐ³ÑÐ°Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ Ð¼ÐµÐ¶Ð´Ñ Ð Ð¾ÑÑÐ¸Ð¸ Ð¸ ÐÐ¸ÑÐ°ÐµÐ¼ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ Ð¿Ð»Ð¾ÑÐ°Ð´ÐºÐ¸ AliExpress
ÐÐ±ÑÐµÐºÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ-Ð¾Ð¼Ð½Ð¸ÐºÐ°Ð½Ð°Ð»ÑÐ½ÑÐµ ÑÑÐ°Ð½ÑÐ³ÑÐ°Ð½Ð¸ÑÐ½ÑÐµ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ Ð¼ÐµÐ¶Ð´Ñ ÐÐ¸ÑÐ°ÐµÐ¼ Ð¸ Ð Ð¾ÑÑÐ¸ÐµÐ¹ 
ÐÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ - ÑÐ¸ÑÑÐµÐ¼Ð° Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸Ð¹ Ð² Ð¿ÑÐ¾ÑÐµÑÑÐµ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾-ÑÑÑÑÐºÐ¾Ð³Ð¾ ÑÑÐ½ÐºÐ° ÑÑÐ°Ð½ÑÐ³ÑÐ°Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸.
description: The relevance of the chosen research topic is that today e-commerce affects all segments of the population in different countries, ensures the further globalization of trade, the integration of various types of business.
The findings of the study may allow to modernize the omni-channel cross-border trade system.
To achieve this goal it is necessary to solve the following tasks:
1. Conducting a comprehensive and objective analysis of the development of cross-border e-commerce between China and Russia.
2. Implementation of the analysis of the âAliExpressâ trading platform in the Alibaba-group
3. Development of mechanisms for improving the omni-channel cross-border trade system between Russia and China on the example of the AliExpress marketplace
Object of study - omnichanal cross-border trade between China and Russia
The subject of the research is the system of relations in the development of the Chinese-Russian cross-border e-commerce market.