title: PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐ ÐÐ³Ð°ÐºÐ¸Ð¹ Ð.Ð.)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: PR-promotion of a trade organization in social networks (on the example of IE Agakiy A.G.)
Creators: name: ÐÐ°Ð´Ð°Ð»ÑÐ½, ÐÐ°ÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
PR-Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
PR-ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ
SMM
PR-promotion
social networks
PR-activity
PR-campaign

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ:1.Ð Ð°ÑÐºÑÑÑÑ Ð¿Ð¾Ð½ÑÑÐ¸Ðµ, ÑÐ¾Ð´ÐµÑÐ¶Ð°Ð½Ð¸Ðµ, Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÑÐ°Ð¿Ñ PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸Ð¸ Ð¸Ð·ÑÑÐ¸ÑÑ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð²ÐµÐ´ÐµÐ½Ð¸Ñ PR-Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ;2.ÐÐ¿Ð¸ÑÐ°ÑÑ ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¹ Ð½Ð° Ð¼ÑÑÐ½Ð¾Ð¼ ÑÑÐ½ÐºÐµ;3.ÐÐ°ÑÑ Ð¾Ð±ÑÑÑ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÑ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐ ÐÐ³Ð°ÐºÐ¸Ð¹ Â«ÐÑÑÐ½Ð¸ÑÐ°Â»;4.ÐÑÐ¾Ð²ÐµÑÑÐ¸ ÑÐ¸ÑÑÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Â«ÐÑÑÐ½Ð¸ÑÐ°Â»Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·ÑÑÐµÐ´Ñ;5.Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ Ð´Ð»Ñ Ð¼ÑÑÐ½Ð¾Ð³Ð¾ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Â«ÐÑÑÐ½Ð¸ÑÐ°Â».Ð Ð°Ð±Ð¾ÑÐ° Ð±ÑÐ»Ð° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ ÐÐ ÐÐ³Ð°ÐºÐ¸Ð¹ Â«ÐÑÑÐ½Ð¸ÑÐ°Â», Ð´Ð»Ñ ÐºÐ¾ÑÐ¾ÑÐ¾Ð¹ Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸Ð»ÑÑ ÑÐ¸ÑÑÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹Ð°Ð½Ð°Ð»Ð¸Ð·, Ð°ÑÐ°ÐºÐ¶Ðµ ÑÐ°Ð·ÑÐ°Ð±Ð°ÑÑÐ²Ð°Ð»Ð¸ÑÑ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ.Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¿Ð¾Ð½ÑÑÐ¸Ñ, ÑÐ¾Ð´ÐµÑÐ¶Ð°Ð½Ð¸Ðµ Ð¸ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÑÐ°Ð¿Ñ PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ, Ð¸Ð·ÑÑÐµÐ½Ñ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð²ÐµÐ´ÐµÐ½Ð¸Ñ PR-Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ, Ð¾Ð¿Ð¸ÑÐ°Ð½Ð° ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÐ°Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¹ Ð½Ð° Ð¼ÑÑÐ½Ð¾Ð¼ ÑÑÐ½ÐºÐµ, Ð´Ð°Ð½Ð° ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐ ÐÐ³Ð°ÐºÐ¸Ð¹ Â«ÐÑÑÐ½Ð¸ÑÐ°Â», Ð¿ÑÐ¾Ð²ÐµÐ´ÑÐ½ ÑÐ¸ÑÑÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Â«ÐÑÑÐ½Ð¸ÑÐ°Â» Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐµÐ´Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ, Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² Instagram Ð´Ð»Ñ Ð¼ÑÑÐ½Ð¾Ð³Ð¾ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Â«ÐÑÑÐ½Ð¸ÑÐ°Â».
description: This work is devoted to the development of recommendations for PR-promotion of the company in social networks.The research set the following goals:1.To reveal the concept, content and main stages of PR-promotion of the organization;2.To study the features of conducting PR-activities of a trade organization in social networks;3.Describe the specifics of the promotion of trade organizations in the meat market;4.Give a general description of the activities of IE Agakiy "Butcher";5.Conduct a situational analysis of the activities of the trade organization "Butcher" and a competitive analysis of the environment;6.To develop recommendations for PR-promotion in social networks for the butcher shop.The work was carried out directly for the IE Agakiy "Butcher" in whichwas carried outa situational analysis and recommendations for PR-promotion in social networks were developed.As a result, were considered the conceptscontent and main stages of PR-promotion, were studied the features of conducting PR-activities of a trade organization in social networks, the specifics of promoting trade organizations in the meat market and the activities of IE Agakiy âButcherâ weredescribed, were carried out a situation analysis of the activities of a trade organization âButcherâ and a competitive analysis of the environment, as well as recommendations for PR-promotion in social networks, on the example of planning a PR-campaign on Instagram for the butcherâs shop.