title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«ÐÐºÑÑÐÐ¸Ð»Ð»Â» Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð³Ð¾ Ð±ÐµÐ½ÑÐ¼Ð°ÑÐºÐ¸Ð½Ð³Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Improvement of the complex of marketing communications of the company "VkusVill" based on international benchmarking
Creators: name: ÐÐ¾ÑÐ¾Ð½Ð¸Ð½Ð°, Ð¡Ð²ÐµÑÐ»Ð°Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
Ð±ÐµÐ½ÑÐ¼Ð°ÑÐºÐ¸Ð½Ð³
complex of marketing communications
marketing activities
social networks
company promotion
benchmarking

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description: The object of the graduate qualification work is the company Â«VkusVillÂ». The subject of the graduate qualification work is the conditions and factors that determine the development and improvement of the complex of marketing communications. The title of the graduate qualification work: "Improving the complex of marketing communications of the Â«VkusVillÂ» company based on international benchmarking". The aim of the final qualification work is to develop a complex of marketing communications for the Â«VkusVillÂ» company based on international benchmarking. The work has been carried out on the materials of company Â«VkusVillÂ». Research methods are based on general logical and empirical research methods: analysis of scientific literature, data collection and analysis, PESTLE analysis, SWOT analysis, economic and financial analysis, marketing analysis, benchmarking, methods of evaluating the effectiveness of projects, forecasting. The areas of the graduate qualification work results application extend to companies in the sphere of retail food products for medium and large scale. Conclusions of graduate qualification work. As a result of the work, a list of recommendations for improving marketing activities was developed, a media plan for promotion in social networks was drawn up, and a predictable assessment of the effectiveness of the proposed recommendations was provided. All tasks are completed, the aim is achieved.