title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ° Ð² Ð³Ð°ÑÑÑÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¼ ÑÑÑÐ¸Ð·Ð¼Ðµ Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ ÑÑÑÐ¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«Ð¡ÐºÐ°Ð½Ð¢ÑÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a tourist product in gastronomic tourism at a travel industry enterprise (using the example ScanTour LLC)
Creators: name: ÐÐ°ÑÐ¸Ð¼Ð¾Ð²Ð°, Ð­Ð»Ð¼Ð¸ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÑÑÐ¸Ð·Ð¼
Ð³Ð°ÑÑÑÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÑÑÐ¸Ð·Ð¼
ÑÑÑ
Ð³Ð°ÑÑÑÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÑÑ
Ð²Ð¸Ð´Ñ ÑÑÑÐ°
Ð¿ÑÐ¾ÐµÐºÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÑÐ°
ÑÑÑÐ¸ÑÑÑÐºÐ¸Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑ
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°
tourism
gastronomic tourism
tour
gastronomic tour
types of tour
tour design
tourist product
tour development

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð°Ð½Ð°Ð»Ð¸Ð·Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ Ð² ÑÑÐµÑÐµ Ð³Ð°ÑÑÑÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð° Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ° Ð² Ð³Ð°ÑÑÑÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¼ ÑÑÑÐ¸Ð·Ð¼Ðµ Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ ÑÑÑÐ¸Ð½Ð´ÑÑÑÑÐ¸Ð¸. Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÑÑ Ð¿Ð¾Ð½ÑÑÐ¸Ðµ Ð¸ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð³Ð°ÑÑÑÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÑÐ°, ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÑÑ Ð²Ð¸Ð´Ñ Ð¸ ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ñ Ð³Ð°ÑÑÑÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ñ ÑÑÑÐ¾Ð². 2. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÑÑ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐµ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð³Ð°ÑÑÑÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð° Ð² Ð Ð¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¹ Ð¤ÐµÐ´ÐµÑÐ°ÑÐ¸Ð¸. 3. ÐÐ¾Ð²ÐµÑÑÐ¸ Ð¾ÑÐµÐ½ÐºÑ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¸ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»Ð° Ð³Ð°ÑÑÑÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð° Ð² ÐÐµÐ½Ð¸Ð½Ð³ÑÐ°Ð´ÑÐºÐ¾Ð¹ Ð¾Ð±Ð»Ð°ÑÑÐ¸. 4. ÐÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ Ð¸ Ð¿Ð¾ÑÑÑÐµÑ ÑÐµÐ»ÐµÐ²Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»Ñ Ð³Ð°ÑÑÑÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð°. 5. ÐÑÐµÐ´Ð»Ð¾Ð¶Ð¸ÑÑ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÑÑÐ¸ÑÑÑÐºÐ¾Ð³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ° Ð² Ð³Ð°ÑÑÑÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¼ ÑÑÑÐ¸Ð·Ð¼Ðµ Ð´Ð»Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÑÑÐ¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹. Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ Ð¸Ð·ÑÑÐµÐ½Ñ Ð¿Ð¾Ð½ÑÑÐ¸Ðµ, Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¸ ÑÑÐ½ÐºÑÐ¸Ð¸ Ð³Ð°ÑÑÑÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð°, Ð²Ð¸Ð´Ñ Ð³Ð°ÑÑÑÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð°, ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐµ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð³Ð°ÑÑÑÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð° Ð² Ð Ð¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¹ Ð¤ÐµÐ´ÐµÑÐ°ÑÐ¸Ð¸, Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð³Ð°ÑÑÑÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð° Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ ÑÑÑÐ¸Ð½Ð´ÑÑÑÑÐ¸Ð¸, Ð¾ÑÐµÐ½ÐºÐ° Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»Ð° Ð³Ð°ÑÑÑÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð° Ð² ÐÐµÐ½Ð¸Ð½Ð³ÑÐ°Ð´ÑÐºÐ¾Ð¹ Ð¾Ð±Ð»Ð°ÑÑÐ¸, Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ Ð¸ Ð¿Ð¾ÑÑÑÐµÑ ÑÐµÐ»ÐµÐ²Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»Ñ Ð³Ð°ÑÑÑÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð°. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð¼ ÑÐ°Ð±Ð¾ÑÑ ÑÑÐ°Ð»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ¸ÑÑÑÐºÐ¾Ð³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ° Ð² Ð³Ð°ÑÑÑÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¼ ÑÑÑÐ¸Ð·Ð¼Ðµ Ð´Ð»Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÑÑÐ¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ Â«Ð­ÐºÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ðµ ÑÐµÑÐ¼ÐµÑÑÐºÐ¸Ðµ Ð¿ÑÐ¾Ð´ÑÐºÑÑ Â«Ð­ÐºÐ¾-ÑÐµÑÐ¼Ñ ÐÐµÐ»Ð¾Ð²Ð¾Â» Ð² ÐÐµÐ½Ð¸Ð½Ð³ÑÐ°Ð´ÑÐºÐ¾Ð¹ Ð¾Ð±Ð»Ð°ÑÑÐ¸Â» Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹, ÐºÐ¾ÑÐ¾ÑÑÐ¹ Ð±ÑÐ» Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½ Ðº Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ. ÐÑÐ¸ ÑÐ±Ð¾ÑÐµ Ð´Ð°Ð½Ð½ÑÑ, Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÑ Ð´Ð»Ñ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ, Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ñ ÑÐ°ÐºÐ¸Ðµ ÐºÐ°Ðº Ð¯Ð½Ð´ÐµÐºÑ Ð¸ Google. ÐÑÐ¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐµ Ð´Ð°Ð½Ð½ÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð°ÑÑ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð° Excel.
description: This work is devoted to the analysis of consumer preferences in the field of gastronomic tourism and the development of a tourist product in gastronomic tourism at a travel industry enterprise. In the course of the study, the following tasks were solved: 1. Consider the concept and features of a gastronomic tour, consider the types and classification of gastronomic tours. 2. To consider the current trends in the development of gastronomic tourism in the Russian Federation. 3. To assess the prospects for the development and potential of gastronomic tourism in the Leningrad region. 4. To conduct an analysis of consumer preferences and a portrait of the target consumer of gastronomic tourism through a survey of clients of a travel industry enterprise. 5. To propose a set of measures for the development of a tourist product in gastronomic tourism for a travel industry enterprise based on consumer preferences. In the course of the work, the concept, features and functions of gastronomic tourism, types of gastronomic tourism, current trends in the development of gastronomic tourism in the Russian Federation, the study of the prospects for the development of gastronomic tourism at the enterprise of the tourism industry, the assessment of the potential of gastronomic tourism in the Leningrad region, the analysis of consumer preferences and the portrait of the target consumer of gastronomic tourism. The result of the work was the development of a tourist product in gastronomic tourism for the travel industry enterprise "Ecological farm products âEco-farms Belovoâ in the Leningrad region" based on consumer preferences, which was proposed for implementation. When collecting the data necessary to do the work were used search engines such as Yandex and Google. The Excel program was used for data processing.