title: Ð£Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑÑ Ð¿ÑÐ¸ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð¿Ð¾Ð»Ð½Ð¾Ð³Ð¾ Ð¶Ð¸Ð·Ð½ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÐ¸ÐºÐ»Ð° ÑÐ»Ð¾Ð¶Ð½Ð¾Ð³Ð¾ ÑÐµÑ Ð½Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¾Ð±ÑÐµÐºÑÐ° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð¿Ð»Ð°Ð²ÑÑÐµÐ¹ Ð°ÑÐ¾Ð¼Ð½Ð¾Ð¹ ÑÐµÐ¿Ð»Ð¾ÑÐ»ÐµÐºÑÑÐ¾ÑÑÐ°Ð½ÑÐ¸Ð¸ ÐÐºÐ°Ð´ÐµÐ¼Ð¸Ðº ÐÐ¾Ð¼Ð¾Ð½Ð¾ÑÐ¾Ð²)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Management of innovative activities in the implementation of a model of the full life cycle of a complex technical object (on the example of the creation of a floating nuclear thermal power plant Akademik Lomonosov)
Creators: name: Ð¡ÐºÐ²Ð¾ÑÑÐ¾Ð²Ð°, ÐÐ½Ð³ÐµÐ»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÐÑÐ¾Ð¼Ð½Ð°Ñ ÑÐ½ÐµÑÐ³ÐµÑÐ¸ÐºÐ°
ÐÑÐ°ÑÐ¾Ð² ÑÐµÐ¾ÑÐ¸Ñ
ÑÐ»Ð¾Ð¶Ð½ÑÐ¹ ÑÐµÑ Ð½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑ
Ð¶Ð¸Ð·Ð½ÐµÐ½Ð½ÑÐ¹ ÑÐ¸ÐºÐ»
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
complex technical complex
life cycle
marketing strategy

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description: The theme of the final qualification work: Management of innovative activities in the implementation of a model of the full life cycle of a complex technical object (on the example of the creation of a floating nuclear thermal power plant Akademik Lomonosov). The aim of the study is to develop the Development of a complex logical-graphic marketing model for promoting a complex technical object on the world market. Research objectives: 1. Describe the main subsystems of the complex technical complex of floating nuclear power plants, the characteristics of the stages of its life cycle and display the stages of the life cycle in the form of models based on graphs of an alternative and probabilistic structure. 2. Analyze the study of the problem of modeling the stages of the life cycle of complex technical complexes in the Russian-language and English-language literature. 3. To analyze the main competitors of the complex technical complex of floating nuclear power plants in the world market. 4. To develop practical recommendations for a marketing strategy for launching floating nuclear power plants on the world market. The research was carried out on the basis of the complex technical complex of the floating nuclear power plant Akademik Lomonosov. Research methods: Michael Porter's 5 forces-analysis, Ansoff's matrix-analysis, comparative analysis, expert assessment, processing of expert assessments, data collection and processing. The main results of the study: - The stages of the floating nuclear power plant life cycle are reflected in the form of an alternative graph; - A methodology for developing a marketing strategy for a complex technical complex of floating nuclear power plants has been proposed; - Developed practical recommendations for the marketing strategy for the FNPP entry to the world market. The scientific novelty lies in the marketing strategy, namely, in its application at different stages of the floating nuclear power plant life cycle.