title: ÐÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Evaluation of the effectiveness of the implementation of CRM-system
Creators: name: ÐÐ¸ÑÐ°Ð¹Ð»Ð¾Ð², ÐÐ½Ð´ÑÐµÐ¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ñ
CRM-ÑÐ¸ÑÑÐµÐ¼Ñ
ÐºÐ¾Ð½ÑÐ°Ð»ÑÐ¸Ð½Ð³
Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ
Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ðµ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð²
Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ
automation
CRM
consulting
implementation
customer acquisition
evaluation of the effectiveness of implementation

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÐÐÐ âÐÐ ÐÐ-ÐÐÐÐÐ¡Ð¢-ÐÐ£ÐÐÐ¢â. Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð²ÑÐ±Ð¾Ñ CRM-ÑÐµÑÐµÐ½Ð¸Ñ Ð´Ð»Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÐÐÐ âÐÐ ÐÐ-ÐÐÐÐÐ¡Ð¢-ÐÐ£ÐÐÐ¢â Ð¸ Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÑÐ¸ÑÑÐµÐ¼Ñ. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ñ Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ð¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÑ, Ð´Ð°Ð½Ð¾ Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ CRM-ÑÐ¸ÑÑÐµÐ¼ Ð¸ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð° Ð¸Ñ ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ñ. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¸ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼ Ð² Ð¾ÑÐ´ÐµÐ»Ðµ Ð¿ÑÐ¾Ð´Ð°Ð¶ ÐÐÐ âÐÐ ÐÐ-ÐÐÐÐÐ¡Ð¢-ÐÐ£ÐÐÐ¢â, Ð²ÑÐ±ÑÐ°Ð½Ð° Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ Ð¿Ð¾Ð´ÑÐ¾Ð´ÑÑÐ°Ñ Ð¿Ð¾ ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÐ¸ Ð¸ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð°Ð»Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ð°. ÐÑÐ¸Ð²ÐµÐ´ÐµÐ½Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÑÐ¸ÑÑÐµÐ¼Ñ: ÐºÐ°ÑÐµÑÑÐ²ÐµÐ½Ð½ÑÐµ Ð¸ ÐºÐ¾Ð»Ð¸ÑÐµÑÑÐ²ÐµÐ½Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ, Ð¿ÑÑÐ¼ÑÐµ Ð¸ ÐºÐ¾ÑÐ²ÐµÐ½Ð½ÑÐµ ÑÑÑÐµÐºÑÑ Ð¾Ñ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ. Ð Ð°ÑÑÑÐ¸ÑÐ°Ð½Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ Ð¿ÑÐ¾ÑÑÐ¾Ð¹ Ð½Ð¾ÑÐ¼Ñ Ð¿ÑÐ¸Ð±ÑÐ»Ð¸, ÑÑÐ¾ÐºÐ° Ð¾ÐºÑÐ¿Ð°ÐµÐ¼Ð¾ÑÑÐ¸ Ð¸ ÑÐ¾Ð²Ð¾ÐºÑÐ¿Ð½Ð¾Ð¹ ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÐ¸ Ð²Ð»Ð°Ð´ÐµÐ½Ð¸Ñ. ÐÐ½ÐµÐ´ÑÐµÐ½Ð¸Ðµ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ Ð¿ÑÐ¸Ð²ÐµÐ´ÐµÑ Ðº ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¸Ð±ÑÐ»Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð²ÐºÑÐ¿Ðµ Ñ ÑÐ»ÑÑÑÐµÐ½Ð¸ÐµÐ¼ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÑÐµÐ´Ñ.
description: The object of the research is LLC âPROM-INVEST-AUDITâ. The purpose of the final qualifying work is the choice of CRM-solutions for the company "PROM-INVEST-AUDITâ and evaluation of the effectiveness of the system implementation. The basics of business processes automation were considered, CRM systems were described and their classification was presented. Based on the analysis of activities and problems in the sales De-partment of LLC " PROM-INVEST-AUDITâ, the most suitable cost and functionality CRM-system was chosen. The performance indicators of the system implementation are given: qualitative and quantitative results, direct and indirect effects from the implementation. The indicators of simple rate of return, payback period and total cost of ownership are calculated. The introduction of CRM-system will increase the company's prof-it, coupled with the improvement of the organizational environment.