title: Ð£Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÑÐ¸ÑÐºÐ°Ð¼Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¿ÑÐ¸ Ð²ÑÑ Ð¾Ð´Ðµ Ð½Ð° Ð½Ð¾Ð²ÑÐ¹ ÑÑÐ½Ð¾Ðº
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Companys' new market entering risks management
Creators: name: ÐÑÐ¸ÑÑÐ»Ð°, Ð®Ð»Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð°Ð½Ð°Ð»Ð¸Ð·
Ð±ÑÑ Ð³Ð°Ð»ÑÐµÑÑÐºÐ¸Ð¹ Ð±Ð°Ð»Ð°Ð½Ñ
Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¸ÑÐºÐ¾Ð²
ÑÐ¸ÑÐºÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÑÐ¸ÑÐºÐ°Ð¼Ð¸ Ð²ÑÐ´
ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾Ðµ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ðµ
ÐºÐ°ÑÑÐ¾Ð³ÑÐ°ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ¸ÑÐºÐ¾Ð²
ÑÐµÐ½ÑÐ°Ð±ÐµÐ»ÑÐ½Ð¾ÑÑÑ
Ð¿Ð»Ð°ÑÐµÐ¶ÐµÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
ÑÐ¾ÐºÑÐ°ÑÐµÐ½Ð¸Ðµ Ð²Ð»Ð¸ÑÐ½Ð¸Ñ ÑÐ¸ÑÐºÐ°
Ð¸Ð½Ð´ÐµÐ½ÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ñ ÑÐ¸ÑÐºÐ¾Ð²
Ð¼ÐµÑÐ¾Ð´ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¸ÐµÑÐ°ÑÑ Ð¸Ð¹
analysis
balance sheet
risk analysis
enterprise risks
foreign trade risk management
financial condition
risk mapping
profitability
solvency
risk reduction
risk identification
hierarchy analysis method

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð° Ð½Ð° Ð¾ÑÐµÐ½ÐºÑ Ð¸ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÑÐ¸ÑÐºÐ°Ð¼Ð¸ Ð¸ ÑÐ°ÐºÑÐ¾ÑÐ°Ð¼Ð¸, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð¿ÑÐ¸ÑÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ Ð¿ÑÐ¸ Ð²ÑÑÐ¾Ð´Ðµ Ð½Ð° Ð½Ð¾Ð²ÑÐ¹, Ð½ÐµÐ·Ð½Ð°ÐºÐ¾Ð¼ÑÐ¹ ÑÑÐ½Ð¾Ðº, Ð° ÑÐ°ÐºÐ¶Ðµ Ð½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÑ Ð¼ÐµÑÐ¾Ð´Ð¸ÐºÐ¸ Ð¾ÑÐµÐ½ÐºÐ¸ Ð¸ Ð¿ÑÐ¾Ð³Ð½Ð¾Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¸ÑÐºÐ¾Ð² Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. Ð ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°Ð»Ð¸ÑÑ ÑÐ¸ÑÐºÐ¸, ÑÐ²ÑÐ·Ð°Ð½Ð½ÑÐµ Ñ Ð²ÑÑÐ¾Ð´Ð¾Ð¼ Ð½Ð° ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ð¹ ÑÑÐ½Ð¾Ðº Ð¼Ð¾Ð»Ð¾ÐºÐ¾Ð¿ÐµÑÐµÑÐ°Ð±Ð°ÑÑÐ²Ð°ÑÑÐµÐ¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐ Â«ÐÐ¸Ð¼Ð¼-ÐÐ¸Ð»Ð»Ñ-ÐÐ°Ð½Ð½Â». ÐÐ°Ð´Ð°ÑÐ¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÐ·ÑÑÐ¸ÑÑ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ ÑÐ¸ÑÐº-Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½ÑÐ° Ð¿ÑÐ¸ Ð²Ð½ÐµÑÐ½ÐµÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸. 2. ÐÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾-ÑÐ¾Ð·ÑÐ¹ÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ (Ð¤Ð¥Ð). 3. ÐÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿Ð¾ÑÑÐµÐ±Ð»ÐµÐ½Ð¸Ñ Ð¼Ð¾Ð»Ð¾ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð¸ ÑÑÐ½ÐºÐ° Ð² ÑÐµÐ»Ð¾Ð¼ Ð² ÐÐÐ  Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ IBM SPSS Statistics. 4. ÐÑÑÐ²Ð¸ÑÑ ÑÐ¸ÑÐºÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð¼Ð¾Ð³ÑÑ Ð²Ð¾Ð·Ð½Ð¸ÐºÐ½ÑÑÑ Ð¿ÑÐ¸ Ð²ÑÑÐ¾Ð´Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð´Ð°Ð½Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº, Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð¸Ñ Ð¸ Ð¾ÑÐµÐ½Ð¸ÑÑ. 5. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð¿ÑÐµÐ´ÑÐ¿ÑÐµÐ¶Ð´ÐµÐ½Ð¸Ñ Ð¸ ÑÐ½Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð²Ð»Ð¸ÑÐ½Ð¸Ñ ÑÐ¸ÑÐºÐ¾Ð² Ð½Ð° Ð¾Ð±ÑÐµÐºÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ. 6. ÐÑÐµÐ½Ð¸ÑÑ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½ÑÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¸ Ð¿ÑÐ¸Ð¼ÐµÐ½Ð¸Ð¼Ð¾ÑÑÑ Ð² ÑÐµÐ»Ð¾Ð¼. ÐÐ»Ñ ÑÑÑÑÐ°Ð½ÐµÐ½Ð¸Ñ Ð²ÑÑÐ²Ð»ÐµÐ½Ð½ÑÑ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐºÐ¾Ð² Ð±ÑÐ»Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ ÐºÐ¾Ð½ÐºÑÐµÑÐ½ÑÐµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¸ Ð¼ÐµÑÐ¾Ð´Ñ, Ð½Ð°ÑÐµÐ»ÐµÐ½Ð½ÑÐµ Ð½Ð° Ð¼Ð¸Ð½Ð¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ñ ÑÐ¸ÑÐºÐ¾Ð² Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿ÑÐ¸ Ð²ÑÑÐ¾Ð´Ðµ Ð½Ð° Ð½Ð¾Ð²ÑÐ¹ Ð²Ð½ÐµÑÐ½Ð¸Ð¹ ÑÑÐ½Ð¾Ðº, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¼ÐµÑÐ¾Ð´Ð¸ÐºÐ° Ð¿Ð¾ Ð²ÑÐ±Ð¾ÑÑ Ð¿Ð¾ÑÑÐµÐ´Ð½Ð¸ÐºÐ°. Ð ÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ÑÐ¿Ð¾ÑÐ¾Ð±ÑÑÐ²ÑÐµÑ ÑÐ¾ÐºÑÐ°ÑÐµÐ½Ð¸Ñ ÑÑÐ¾Ð²Ð½Ñ ÑÑÐµÑÐ±Ð° Ð¸ Ð²ÐµÑÐ¾ÑÑÐ½Ð¾ÑÑÐ¸ Ð½Ð°ÑÑÑÐ¿Ð»ÐµÐ½Ð¸Ñ ÑÐ¸ÑÐºÐ¾Ð²Ð°Ð½Ð½ÑÑ Ð¼Ð¾Ð¼ÐµÐ½ÑÐ¾Ð², Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿Ð¾Ð·Ð²Ð¾Ð»Ð¸Ð»Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸ÑÐ¼ Ð³Ð»ÑÐ±Ð¶Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð²Ð½ÐµÑÐ½ÑÑ ÑÑÐµÐ´Ñ Ð¸ ÑÐ¸ÑÐºÐ¸ Ð²Ð½ÐµÑÐ½ÐµÐ¹ ÑÑÐµÐ´Ñ Ð½Ð¾Ð²Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ° Ð´Ð»Ñ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐ²Ð¾ÐµÐ¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸.
description: This work is aimed at assessing and managing the risks and factors that are inherent in the company when entering a new, unfamiliar market, as well as developing a methodology for assessing and predicting risks for the company. The paper considered the risks associated with the entry of the milk processing company "Wimm-Bill-Dann" into the Chinese market. The research set the following goals: 1. To study the theoretical foundations of risk management in foreign economic activity. 2. To analyze the financial and economic activities of the company (FHD). 3. To analyze the consumption of dairy products and the market as a whole in China using IBM SPSS Statistics. 4. Identify the risks that may arise when the company enters this market, analyze them and evaluate them. 5. Develop a program to prevent and reduce the impact of risks on the object of research. 6. Evaluate the possible effectiveness of the measures applied and their applicability in general. To eliminate the identified shortcomings, specific measures and methods were proposed aimed at minimizing the risks of the enterprise when entering a new foreign market, as well as a method for choosing an intermediary. The implementation of the proposed measures will contribute to reducing the level of damage and the probability of occurrence of risky moments, as well as allow enterprises to better analyze the external environment and the risks of the external environment of the new market for further productive and effective development of their activities.