title: Ð¡Ð¿ÐµÑÐ¸ÑÐ¸ÐºÐ° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÑÐ²Ð° Â«ÐÐ¸Ð¼Ð±ÑÑ ÐÑÐµÑÑÂ»
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The specifics in the promotion of the Limbus Press publishing house products
Creators: name: Ð¡Ð¸Ð»Ð¸Ð½Ð°, ÐÐ°Ð»ÐµÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹
ÑÐµÐºÐ»Ð°Ð¼Ð°
ÑÐ²ÑÐ·Ð¸ Ñ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑÑ
ÑÑÐ¸Ð¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ±ÑÑÐ°
ÐÐ¸Ð¼Ð±ÑÑ ÐÑÐµÑÑ
promotion
integrated marketing mix
advertising
public relations
sales promotion
Limbus Press

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description: The topic of the final qualification work: Â«The specifics in the promotion of the Limbus Press publishing house productsÂ». This work is devoted to the study of book promotion strategies to the analysis of the effectiveness of Limbus Press publishing promotion strategies and the development of recommendations for their improvement.Tasks that were solved during the study: 1. Studying of the concept and essence of promotion. 2. Studying the specifics of promotion of publishing products in the book market. 3. Consideration of the promotion of publishing products in social networks and other Internet resources. 4. Analysis of promotion strategies for Limbus Press publishing house products. 5. Development and proposal of recommendations for improving the promotion of publishing products. The work was carried out on the basis of the Limbus Press publishing house, as well as Internet sites it is presented at, where a significant part of the factual material was collected: the history, concept, structural organization of the publishing house, the distribution of marketing responsibilities between the publishing house employees, the results of an interrogation of the popularity of the promotional tools used. The analysis was carried out by the method of interview with an employee of the publishing house Orlova Angela Stanislavovna, as well as by the method of polling in the social network "Vkontakte".As a result, the activities of the publishing house in the field of promoting book products were analyzed according to the four components of the integrated marketing mix, and a table of advantages and disadvantages of the promotion system was compiled. Recommendations have been developed to eliminate shortcomings and increase the effectiveness of promotion in social networks, especially in the social network "Vkontakte", as well as in the field of sales promotion. The following decisions were made: expanding the use of the functionality of the social network "Vkontakte"; changing the promotion policy on the YouTube social network; transition from Instagram to the Telegram platform; strengthening the policy of control in relation to reviewers; development of personalized SMM mailings; development of new methods of promotion through SMM mailing.