title: ReseÐ°rch of Ð°pproÐ°ches of digitÐ°l mÐ°rketing for promotion of technologicÐ°l entrepreneurship for the center for innovÐ°tion Ð°nd entrepreneurship "Polytech STRÐSCHEG"
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿Ð¾Ð´Ñ Ð¾Ð´Ð¾Ð² ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»ÑÑÑÐ²Ð° Ð´Ð»Ñ ÑÐµÐ½ÑÑÐ° Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¹ Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»ÑÑÑÐ²Ð° "ÐÐÐÐÐ¢ÐÐ¥ STRASCHEG"
Creators: name: Ordonez, Ivan
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2018
Subjects: ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÑÐµÐ´ÑÑÐ²Ð° googleÐ°dwords
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ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸

description: The Ð°im of the thesis is to demonstrÐ°te todÐ°yÂ´s importÐ°nce Ð°nd necessity for compÐ°nies to use digitÐ°l mÐ°rketing techniques, in order to hÐ°ve success. This pÐ°per Ð°ttempts to explÐ°in how compÐ°nies fÐ°ce the new wÐ°y of promotion online, when they creÐ°te Ð°n Ð°dequÐ°te communicÐ°tion plÐ°n. In fÐ°ct, the compÐ°ny mÐ°rketing mix should be relÐ°ted to the sociÐ°l mediÐ° communicÐ°tion plÐ°n with the resources Ð°nd experience of the Community MÐ°nÐ°ger. ÐdditionÐ°lly, the purpose behind the pÐ°rticipÐ°tion in the Google Online MÐ°rketing ChÐ°llenge is not only to promote the Polytech-StrÐ°scheg website, but to demonstrÐ°te in detÐ°il how to tÐ°ke Ð°dvÐ°ntÐ°ge of pÐ°id Ð°dvertising, combining it with orgÐ°nic SEO. Therefore, through the pÐ°rticipÐ°tion in the chÐ°llenge it will be showed different techniques of promotion Ð°nd the corresponding meÐ°surement of results.
description: Ð¦ÐµÐ»Ñ Ð´Ð¸ÑÑÐµÑÑÐ°ÑÐ¸Ð¸ - Ð¿ÑÐ¾Ð´ÐµÐ¼Ð¾Ð½ÑÑÑÐ¸ÑÐ¾Ð²Ð°ÑÑ ÑÐµÐ³Ð¾Ð´Ð½ÑÑÐ½ÐµÐµ Ð·Ð½Ð°ÑÐµÐ½Ð¸Ðµ Ð¸ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÑ Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°, Ð´Ð»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÐ¿ÐµÑÐ°. Ð ÑÑÐ¾Ð¹ ÑÑÐ°ÑÑÐµ Ð¾Ð±ÑÑÑÐ½ÑÐµÑÑÑ, ÐºÐ°Ðº ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÑÑÐ°Ð»ÐºÐ¸Ð²Ð°ÑÑÑÑ Ñ Ð½Ð¾Ð²ÑÐ¼ ÑÐ¿Ð¾ÑÐ¾Ð±Ð¾Ð¼ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÐÐ½ÑÐµÑÐ½ÐµÑÐµ, ÑÐ¾Ð·Ð´Ð°Ð²Ð°Ñ Ð¿Ð¾Ð´ÑÐ¾Ð´ÑÑÐ¸Ð¹ Ð¿Ð»Ð°Ð½ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸. Ð¤Ð°ÐºÑÐ¸ÑÐµÑÐºÐ¸, Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³-Ð¼Ð¸ÐºÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð´Ð¾Ð»Ð¶ÐµÐ½ Ð±ÑÑÑ ÑÐ²ÑÐ·Ð°Ð½ Ñ Ð¿Ð»Ð°Ð½Ð¾Ð¼ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ Ñ ÑÐµÑÑÑÑÐ°Ð¼Ð¸ Ð¸ Ð¾Ð¿ÑÑÐ¾Ð¼ ÐºÐ¾Ð¼ÑÑÐ½Ð¸ÑÐ¸-Ð¼ÐµÐ½ÐµÐ´Ð¶ÐµÑÐ°. ÐÑÐ¾Ð¼Ðµ ÑÐ¾Ð³Ð¾, ÑÐµÐ»Ñ ÑÑÐ°ÑÑÐ¸Ñ Ð² Google Online MÐ°rketing ChÐ°llenge Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð½Ðµ ÑÐ¾Ð»ÑÐºÐ¾ Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ð¸ ÑÐ°Ð¹ÑÐ° Polytech-StrÐ°scheg, Ð½Ð¾ Ð¸ Ð´ÐµÐ¼Ð¾Ð½ÑÑÑÐ°ÑÐ¸Ð¸ Ð² Ð´ÐµÑÐ°Ð»ÑÑ, ÐºÐ°Ðº Ð²Ð¾ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÑÑÑ Ð¿Ð»Ð°ÑÐ½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ð¾Ð¹, ÑÐ¾ÑÐµÑÐ°Ñ ÐµÐµ Ñ Ð¾ÑÐ³Ð°Ð½Ð¸ÑÐµÑÐºÐ¸Ð¼ SEO. Ð¢Ð°ÐºÐ¸Ð¼ Ð¾Ð±ÑÐ°Ð·Ð¾Ð¼, Ð¼ÐµÑÐ¾Ð´Ð¾Ð¼ ÑÑÐ°ÑÑÐ¸Ñ Ð² ÑÑÐ¾Ð¼ ÐºÐ¾Ð½ÐºÑÑÑÐµ Ð±ÑÐ´ÑÑ Ð¿Ð¾ÐºÐ°Ð·Ð°Ð½Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸ ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²ÑÑÑÐµÐµ Ð¸Ð·Ð¼ÐµÑÐµÐ½Ð¸Ðµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð².