title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð¸ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² Ð¸Ð´ÐµÐ½ÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¸ Ð±ÑÐµÐ½Ð´Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of the concept and elements of brand identification
Creators: name: ÐÐµÑÐ³Ð°ÑÐ¾Ð²Ð°, ÐÐµÐ»Ð°Ð³ÐµÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð±ÑÐµÐ½Ð´
Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³
Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½ Ð¾Ð´ÐµÐ¶Ð´Ñ
ÐºÐ°Ð½Ð°Ð» Ð¿ÑÐ¾Ð´Ð°Ð¶
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ
Ð¸Ð¼Ð¸Ð´Ð¶
brand
branding
clothing store
sales channel
efficiency
image

description: Ð¢ÐµÐ¼Ð° ÑÐ°Ð±Ð¾ÑÑ Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°: Â«Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð¸ Ð¿ÑÐµÐ´Ð¼ÐµÑÐ¾Ð² Ð¸Ð´ÐµÐ½ÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¸ Ð±ÑÐµÐ½Ð´Ð°Â». Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ»ÑÑÑÐµÐ½Ð¸Ðµ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ñ ÐºÐ°Ð½Ð°Ð»Ð¾Ð² Ð¿ÑÐ¾Ð´Ð°Ð¶. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð¾Ð´ÐµÐ¶Ð´Ñ Â«HEYÂ» (ÐÐ ÐÐµÑÐ³Ð°ÑÐ¾Ð²Ð° ÐÐµÐ»Ð°Ð³ÐµÑ), Ð³Ð´Ðµ Ð°Ð²ÑÐ¾Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð²Ð»Ð°Ð´ÐµÐ»ÑÑÐµÐ¼. ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ: Ð´Ð¸Ð°Ð»ÐµÐºÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð¼ÐµÑÐ¾Ð´ Ð¸ Ð¾Ð±ÑÐµÐ½Ð°ÑÑÐ½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¿Ð¾Ð·Ð½Ð°Ð½Ð¸Ñ, ÑÐ°ÐºÐ¸Ðµ ÐºÐ°Ðº: Ð¸Ð½Ð´ÑÐºÑÐ¸Ñ Ð¸ Ð´ÐµÐ´ÑÐºÑÐ¸Ñ, Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸ ÑÐ¸Ð½ÑÐµÐ·, Ð°Ð±ÑÑÑÐ°ÐºÑÐ½Ð¾ Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð·, ÑÐ¸ÑÑÐµÐ¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ñ; SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·; PEST-Ð°Ð½Ð°Ð»Ð¸Ð·; Ð¼ÐµÑÐ¾Ð´Ñ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸; Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð¼ÐµÑÐ¾Ð´; Ð¼ÐµÑÐ¾Ð´Ñ ÑÐ¼Ð¿Ð¸ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: â Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸; â Ð²ÑÑÐ²Ð»ÐµÐ½Ñ ÑÐ¸Ð»ÑÐ½ÑÐµ Ð¸ ÑÐ»Ð°Ð±ÑÐµ ÑÑÐ¾ÑÐ¾Ð½Ñ; â Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ðµ ÐºÐ°Ð½Ð°Ð»Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶; â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÑÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð½ÑÐµ ÑÐ»ÐµÐ¼ÐµÐ½ÑÑ ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ñ ÐºÐ°Ð½Ð°Ð»Ð¾Ð² Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð¿Ð¾ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ Ð¸Ð¼Ð¸Ð´Ð¶Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ ÐµÐ³Ð¾ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾Ð³Ð¾ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ñ; â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° Ð½Ð¾Ð²Ð°Ñ ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ°. ÐÐ±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÐÐÐ  â ÐºÐ°Ð½Ð°Ð»Ñ ÑÐ±ÑÑÐ° Ð¸ ÑÐ»ÑÑÑÐµÐ½Ð¸Ðµ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«HEYÂ» Ð´Ð»Ñ ÑÑÐ°Ð±Ð¸Ð»ÑÐ½Ð¾Ð³Ð¾ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾Ð³Ð¾ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ñ Ð¸ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð½Ð¾Ð²Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð°. ÐÑÐ¸ ÑÐ°Ð±Ð¾ÑÐµ ÐÐÐ  Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ ÑÐ¸ÑÑÐ¾Ð²ÑÐµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ â Microsoft Office, ArchiMate, Photoshop. ÐÑÐ²Ð¾Ð´Ñ. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð¼ ÐÐÐ  ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ðµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ°Ð½Ð°Ð»Ð¾Ð² ÑÐ±ÑÑÐ°. Ð¢Ð°ÐºÐ¶Ðµ ÑÐ°ÑÑÐµÑ Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸. ÐÐ°Ð³Ð»ÑÐ´Ð½Ð°Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð½Ð¾Ð²Ð¾Ð¹ ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ¸ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÑÑÐµÑÑÐ²ÑÑÑÐµÐ³Ð¾ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸.
description: The title of the bachelor graduate qualification work: âDevelopment of the concept and elements of brand identificationâ. The aim of the graduate qualification work is to improve the companyâs branding as proposed activities and analyze existing sales channels. The work has been carried out on the materials of the online clothing store âHEYâ (IE Mergasova Pelageya), where the author is the owner. Research methods used: dialectical method and general scientific methods, such as: induction and deduction, analysis and synthesis, abstract logical analysis, systematization; SWOT-analysis; PEST-analysis; methods of evaluating effectiveness; graphical method; methods of empirical research. The main results of the graduate qualification work: â the branding in the company has been analyzed; â identified strengths and weakness; â the existing sales channels are analyzed; â improved elements of existing sales channels have been developed to improve the companyâs image and financial condition; â the new packaging has been developed. The areas of the graduate qualification work results application â sales channels and improved branding of the Â«HEYÂ» company for stable financial condition and further development of the brand. Information technologies Microsoft Office, ArchiMate, Photoshop were used while working on the graduate qualification work. Conclusions. The result of graduate qualification work is the creation of measures to improve sales channels. Also, the calculation of its effectiveness. Visual development of new packaging based on the existing branding of the company.