title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð´Ð»Ñ ÑÐ°Ð±ÑÐ¸ÐºÐ¸ Ð¼ÑÐ³ÐºÐ¾Ð¹ Ð¼ÐµÐ±ÐµÐ»Ð¸ ÐÐÐ Â«ÐÐ»Ð°Ñ-Ð¤Â»
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development and promotion of an online store for the uphpolstered furniture factory of Alar-F LLC
Creators: name: ÐÑÐ°Ð±Ð¾Ð²ÑÐºÐ¸Ð¹, ÐÐ¼Ð¸ÑÑÐ¸Ð¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ°Ð¹ÑÐ°
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÐ°Ð¹ÑÐ°
Ð¼ÐµÐ±ÐµÐ»ÑÐ½Ð¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½
ÑÐ½Ð´ÐµÐºÑ Ð¼ÐµÑÑÐ¸ÐºÐ°
website development
website promotion
furniture company
sales
online store
yandex metrica

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description: The purpose of the work is to develop and promote a website for a company engaged in the production of upholstered furniture LLC "Alar-F" with the expectation of increasing the marketing commercial results of the business. Tasks of the work: â evaluate the current state of the site; â to form requirements and restrictions for development and promotion; â analyze the market of technological solutions for website development and promotion, select the best solutions; â describe the process of website development and promotion; â choose a tool for evaluating the effectiveness of the site; â evaluate the results of the project. The work has been based on the Alar-F LLC. Research methods used: data collection and processing, data analysis, comparative analysis, multi-criteria decision analysis, business modeling, scheduling, methods for assessing project effectiveness. Results of the work: an assessment of the current state of the site has been carried out; requirements and restrictions for development and promotion have been formed; the market of technological solutions for website development and promotion has been analyzed, the best solutions in the form of a combination of Tilda and Yandex Direct have been selected; a site performance assessment tool has been selected, and the Yandex Metrica product has become one; the process of website development and promotion is described, the results are demonstrated; the evaluation of the project results in the economic justification was carried out. The real significance of the project for the company is indicated in the rising of quantity of sales, which makes the project useful for Alar-F LLC. Conclusions. The tasks of the work have been solved, the goal has been achieved, and the scope of application of the results has been determined.