title: Ð Ð°Ð·Ð²Ð¸ÑÐ¸Ðµ ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¹ Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð¹ Ð³ÑÐ°ÑÐ¸ÐºÐ¸ ÐÐ¸ÑÐ°Ñ ÐºÐ°Ðº Ð¾ÑÐ½Ð¾Ð²Ð° ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of the traditions of Chinas national graphics as the basis for creating a corporate identity
Creators: name: ÐÑÐ¹ ÐÑÐ½ÑÑÑÐ½Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¥ÑÐ´Ð¾Ð¶ÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ðµ ÐºÐ¾Ð½ÑÑÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½ ÑÐ°Ñ
ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ
ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÐµ ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¸
Ð¸ÑÐºÑÑÑÑÐ²Ð¾ ÐÐ¸ÑÐ°Ñ
tea shop
concept
corporate identity
national traditions
chinese art

description: Ð¦ÐµÐ»ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð°ÐºÑÑÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð¾Ð² Ðº Ð¿ÑÐµÐ¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð¹ Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð¹ Ð³ÑÐ°ÑÐ¸ÐºÐ¸ Ð² Ð´Ð¸Ð·Ð°Ð¹Ð½Ðµ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ ÑÐ°Ð¹Ð½Ð¾Ð³Ð¾ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°. Ð ÑÐ¾Ð´Ðµ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐµÑÐ°Ð»Ð¸ÑÑ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¹ Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð¹ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð¹ Ð³ÑÐ°ÑÐ¸ÐºÐ¸ Ð¿ÑÐ¸Ð¼ÐµÐ½Ð¸ÑÐµÐ»ÑÐ½Ð¾ Ðº Ð·Ð°Ð´Ð°ÑÐ°Ð¼ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ. 2. ÐÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¹ ÑÑÐ¸Ð»ÐµÐ²Ð¾Ð¹ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð¹ ÐºÐ°Ð»Ð»Ð¸Ð³ÑÐ°ÑÐ¸Ð¸ ÐÐ¸ÑÐ°Ñ. 3. Ð¤Ð¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° ÑÐ°Ñ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÑÐ¸Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð¹ Ð³ÑÐ°ÑÐ¸ÐºÐ¸. 4. ÐÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ ÑÑÐµÐ´ÑÑÐ² Ð¸ Ð¿ÑÐ¸ÐµÐ¼Ð¾Ð² Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð¹ Ð³ÑÐ°ÑÐ¸ÐºÐ¸ ÐÐ¸ÑÐ°Ñ Ð² ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹. 5. ÐÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ðµ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ ÐÐÐ  Ñ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸ÐµÐ¼ ÑÐ¸ÑÑÐ¾Ð²ÑÑ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÐµÐ´Ð°ÐºÑÐ¾ÑÐ¾Ð². ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÐ»Ð¸ Ð±ÑÐ»Ð¸ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¸Ð·Ð¾Ð±ÑÐ°Ð·Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ Ð¸ÑÐºÑÑÑÑÐ²Ð° ÐÐ¸ÑÐ°Ñ Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð³Ð¾ ÑÐ°Ñ. Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð¸ Ð¸ÑÐ¾Ð³Ð¾Ð²Ð¾Ð¹ Ð²Ð¸Ð·ÑÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ½Ð¾Ð¹ Ð¸Ð´ÐµÐ¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð¸ ÑÐ¸ÑÑÐ¾Ð²ÑÐµ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ðµ ÑÐµÐ´Ð°ÐºÑÐ¾ÑÑ.
description: The aim of the study is to update modern approaches to the transformation of elements of Chinese national graphics in design using the example of creating a corporate identity for a tea shop. In the course of the study, the following tasks were solved: 1. Studying the traditions of national Chinese graphics in relation to the tasks of creating a modern corporate identity. 2. Identification of modern trends in the style transformation of Chinese national calligraphy. 3. Formation of the concept of the corporate identity of the tea shop based on the stylization of elements of Chinese graphics. 4. Application of the means and techniques of Chinas national graphics in the development of a modern corporate identity for a store using information technology. 5. Implementation of the practical part of the WRC using digital graphic editors.To achieve this goal, the trends in the use of elements of traditional Chinese fine art in the field of modern graphic design were identified and, based on the study, the concept of the corporate identity of the Chinese tea shop was developed. During the development and final visualization of the project idea, information technologies and digital graphic editors were used.