title: ÐÑÐµÐ½ÐºÐ° Ð²Ð»Ð¸ÑÐ½Ð¸Ñ ÑÐ¸ÑÑÐµÐ¼ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð±ÑÐ¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Ð½Ð° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ Ð¸ Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÑ ÑÑÐ»ÑÐ³ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Assessment of the influence of reservation management systems on the organization of sales of basic and additional services of a hotel enterprise
Creators: name: ÐÐ¸Ð¼ÐµÐ½Ð¾Ð²Ð°, ÐÐ°Ð´ÐµÐ¶Ð´Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÐµ ÑÑÐ»ÑÐ³Ð¸
ÑÐ¸ÑÑÐµÐ¼Ð° ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð±ÑÐ¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸ÐµÐ¼
CRS
Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
Ð¼Ð¾Ð´ÑÐ»Ñ Ð±ÑÐ¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ
ÑÑÐµÑÐ° ÑÑÐ»ÑÐ³
Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ð° Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶
hotel services
reservation management system
central reservation system
hotel
booking engine
service industry
upselling platform

description: ÐÑÐµÐ´Ð¼ÐµÑ ÐÐÐ : Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ ÑÐ¸ÑÑÐµÐ¼ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð±ÑÐ¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Ð¸ Ð´ÑÑÐ³Ð¸Ñ ÐÐ¢-Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð² Ð½Ð° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ Ð¸ Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÑ ÑÑÐ»ÑÐ³ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð¹ Ð³ÑÑÐ¿Ð¿Ñ Rocco Forte Hotels. Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«ÐÑÐµÐ½ÐºÐ° Ð²Ð»Ð¸ÑÐ½Ð¸Ñ ÑÐ¸ÑÑÐµÐ¼ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð±ÑÐ¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Ð½Ð° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ Ð¸ Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÑ ÑÑÐ»ÑÐ³ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸ÑÂ». Ð¦ÐµÐ»Ñ ÐÐÐ : ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÑÐµÐ¹ ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ Ð¸ Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÑ ÑÑÐ»ÑÐ³ Ð½Ð° Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ Ð¿ÑÑÐµÐ¼ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÑÐ¸ÑÑÐµÐ¼ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð±ÑÐ¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Ð¸ ÑÐ¼ÐµÐ¶Ð½ÑÑ ÐÐ¢-Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð². ÐÐµÑÐ¾Ð´ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ ÐÐÐ : ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¾Ð½Ð»Ð°Ð¹Ð½ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ Ð¸ Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÑ ÑÑÐ»ÑÐ³ Ð½Ð° Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸. ÐÑÐ¸ ÑÐ±Ð¾ÑÐµ Ð´Ð°Ð½Ð½ÑÑ, Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÑ Ð´Ð»Ñ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ, Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ñ Ð¯Ð½Ð´ÐµÐºÑ Ð¸ Google. ÐÑÐ¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐµ Ð´Ð°Ð½Ð½ÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ: ÑÐµÐºÑÑÐ¾Ð²ÑÐ¹ ÑÐµÐ´Ð°ÐºÑÐ¾Ñ Microsoft Word, Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð° Ð´Ð»Ñ ÑÐ°Ð±Ð¾ÑÑ Ñ ÑÐ°Ð±Ð»Ð¸ÑÐ°Ð¼Ð¸ Microsoft Excel, Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÐ¹ ÑÐµÐ´Ð°ÐºÑÐ¾Ñ Miro. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÐÐÐ . ÐÐ·ÑÑÐµÐ½Ð° ÑÐ¸ÑÑÐµÐ¼Ð° ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð±ÑÐ¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð¹ Ð³ÑÑÐ¿Ð¿Ñ Rocco Forte Hotels Ð¸ ÐµÐµ Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ Ð½Ð° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ Ð¸ Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÑ ÑÑÐ»ÑÐ³. ÐÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÐµ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ Ð¸ ÑÐ¸ÑÑÐµÐ¼Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÑ ÑÑÐ»ÑÐ³ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð¾ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½Ð¾Ðµ ÑÐµÑÐµÐ½Ð¸Ðµ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ñ ÑÐµÐ»ÑÑ ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ Ð¾Ð±Ð¾ÑÐ¾ÑÐ° Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¸ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð³Ð¾ÑÑÐµÐ¹. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½Ð¸Ð¼Ñ Ðº Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÐ¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸ÑÐ¼, Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾ ÑÐ°ÑÐ¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÐ¼ Ð½Ð° ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸Ð¸ Ð Ð¤ Ð¸ ÑÑÑÐ°Ð½ Ð¡ÐÐ, Ñ ÑÐµÐ»ÑÑ Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÑÐµÑÑÐ° Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÑ ÑÑÐ»ÑÐ³. Ð¢Ð°ÐºÐ¶Ðµ Ð² ÑÐ°Ð±Ð¾ÑÐµ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð´Ð»Ñ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÑ Ð¾ÑÐµÐ»ÐµÐ¹ ÑÐµÑÐ¸ Rocco Forte Hotels. ÐÑÐ²Ð¾Ð´Ñ. Ð¡Ð¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð±ÑÐ¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Ð¿Ð¾Ð·Ð²Ð¾Ð»ÑÑÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ Ð¿ÑÐ¾Ð´Ð°Ð²Ð°ÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¸ Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐµ ÑÑÐ»ÑÐ³Ð¸ Ð¾ÑÐµÐ»Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ¾Ð²ÐµÑÑÐ°ÑÑ Up-sale (Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÐºÐ°ÑÐµÐ³Ð¾ÑÐ¸Ð¸ Ð½Ð¾Ð¼ÐµÑÐ°) Ð¸ Cross-sale (Ð¿ÐµÑÐµÐºÑÐµÑÑÐ½ÑÐµ Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸, Ð´Ð¾-Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸) Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ ÑÐ¸ÑÑÐ¾Ð²ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹: Ð²ÐµÐ±-ÑÐ°Ð¹ÑÐ¾Ð², Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½ÑÑ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹, IPTV (ÑÐ¸ÑÑÐ¾Ð²Ð¾Ðµ ÑÐµÐ»ÐµÐ²Ð¸Ð´ÐµÐ½Ð¸Ðµ), ÑÐ¼Ð½ÑÑ ÑÑÑÑÐ¾Ð¹ÑÑÐ² Ð¸ Ñ. Ð´. ÐÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ ÑÑÐ¸Ñ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð¿Ð¾Ð²ÑÑÐ¸Ñ ÑÑÐ¾Ð²ÐµÐ½Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð¸ Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÑ ÑÐµÐ³Ð¼ÐµÐ½Ñ Ð¼Ð¾Ð»Ð¾Ð´ÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð².
description: Subject of the thesis: the influence of reservation management systems and other IT products on the organization of sales of basic and additional services of the Rocco Forte Hotels hotel group. Topic of the final qualifying work: Â«Assessing the impact of reservation management systems on the organization of sales of basic and additional services of a hotel enterpriseÂ». The purpose of the WRC: to develop ways to increase sales of basic and additional services at a hotel enterprise through the implementation of reservation management systems and related IT products. Method of carrying out VKR: development of measures for organizing online sales of basic and additional services at a hotel enterprise. When collecting the data necessary to complete the work, the search engines Yandex and Google were used. The following programs were used in data processing: text editor Microsoft Word, spreadsheet program Microsoft Excel, visual editor Miro. VKR results. The booking management system of the Rocco Forte Hotels hotel group and its impact on the organization of sales of basic and additional services have been studied. Various platforms and systems for organizing sales of additional services of a hotel enterprise are presented. A comprehensive solution has been developed for the implementation of information technology in order to increase the turnover of a hotel enterprise and increase guest loyalty. The results are applicable to hotel enterprises mainly located in the Russian Federation and CIS countries, in order to automate the process of selling additional services. The work also presents recommendations for foreign hotels of the Rocco Forte Hotels chain. Conclusions. Modern reservation management systems allow you to effectively sell basic and additional hotel services, as well as make Up-sale (room upgrade) and Cross-sale (pre-sales) using digital technologies: websites, mobile applications, IPTV (digital television), smart devices, etc. The use of these technologies will increase sales and attract a segment of young customers.