title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð½Ð¾Ð²Ð¾Ð³Ð¾ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð½Ð° ÑÑÐ½ÐºÐµ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð² Ð¸ ÑÑÐ»ÑÐ³ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÐÐ¾Ð»ÑÐ±Ð¾Ð³Ð¾ Ð¾ÐºÐµÐ°Ð½Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of a new direction of the organizations activities on the information products and services market of based on the Blue Ocean strategy
Creators: name: ÐÑÑÐºÐ¾Ð½Ð¸ÑÐ°, ÐÑÐ¸ÑÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½Ñ
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÐÐ¾Ð»ÑÐ±Ð¾Ð³Ð¾ Ð¾ÐºÐµÐ°Ð½Ð°
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ñ ÑÐµÐ½Ð½Ð¾ÑÑÐ¸
Ð±Ð¸Ð·Ð½ÐµÑ
strategic management
Blue Ocean strategy
competitiveness
value innovation
business

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description: The aim of the study is an in-depth study of the tools and methods for creating Blue Oceans and developing on their basis a new strategy for the organizations activities, taking into account the characteristics of the market under study. The study was carried out on the basis of the individual entrepreneur Dyakonitsa Kristina Alekseevna. Research subject: Development of a new line of activity for this organization on the Blue Ocean strategy. Research methods: general scientific methods: analysis, synthesis, generalization, classification, modeling, induction, deduction; empirical methods: comparison, description, questionnaire, interviewing; specific methods: strategic outline, content analysis, business process modeling, expert assessment, efficiency assessment. The main results of the study: â the knowledge base in the field of application of the Blue Ocean strategy has been replenished; â analytical tools were considered and used to develop a new strategy for the organizations activities; â a new product has been developed and proved economically for the organization under study; â a detailed algorithm for developing a Blue Ocean strategy is described. Application field: development and updating of the organizations business strategy. The scientific novelty of the study is the opportunity to consistently consider the development of a Blue Ocean strategy for an organization in the small and medium-sized business sector operating in a hypercompetitive information market. Information technologies such as electronic databases, electronic versions of literature sources, official websites of the companies under study were used while working on the graduate qualification work. Conclusions. The tasks of the masters thesis have been solved, the goal has been achieved, and the scope of application of the results has been determined. The results obtained have signs of scientific novelty. The prospects and directions of further research are substantiated.