title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿Ð»Ð°Ð½Ð° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÐ»ÑÐ³ ÑÐ°ÑÑÐ½Ð¾Ð³Ð¾ ÑÐ¾ÑÐ¾Ð³ÑÐ°ÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a private photography promotion plan
Creators: name: ÐÐµÐ»Ð°Ð½Ð¾Ð²Ð¸Ñ, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÐ¾ÑÐ¾Ð³ÑÐ°ÑÐ°
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
smm
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÑÐ»ÑÐ³
Ð»Ð¸ÑÐ½ÑÐ¹ Ð±ÑÐµÐ½Ð´
promotion of photographer
marketing
social networks
promotion of services
personal brand

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description: The title of the bachelor graduate qualification work: âDevelopment of a plan for promoting the services of a private photographerâ. The aim of the graduate qualification work is to develop an effective strategy for promoting the services of a photographer. Tasks of the graduate qualification work: - studying features of the photographer; - market research of photo services, competitors, segmentation of the target audience and compilation of avatars; - the studying and justification of prices for the services of a photographer; - development of a plan to promote the services of a private photographer. The graduate qualification work was carried out on the basis on IE Andryushechkina D.A. Methods: comparative and content analysis, data collection and processing. The main results of the graduate qualification work: - analyzed the photo industry market, competitors, the activities of the photographer, compiled a portrait of Central Asia; - formed positioning and USP; - a marketing program has been drawn up to increase recognition and reach, to receive orders; - a forecast is made of the effectiveness of the proposed promotion plan. The practical significance of the work is determined by the feasibility of implementing the promotion plan IE Andryushechkina D.A.