title: ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÐºÑÐ¸ÑÐµÑÐ¸Ð°Ð»ÑÐ½ÑÑ Ð¾ÑÐµÐ½Ð¾Ðº ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÑ ÑÑÐ»ÑÐ³ Ð² ÑÐ¸ÑÑÐµÐ¼Ðµ Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½ÑÐ° ÐºÐ°ÑÐµÑÑÐ²Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Definition of criteria estimates of advertising services in the quality management system of the enterprise
Creators: name: Ð¡ÑÐ°ÑÐµÑÐ½Ð°Ñ, ÐÐ°Ð»ÐµÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÐºÐ°ÑÐµÑÑÐ²Ð¾
ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÐºÐ°ÑÐµÑÑÐ²Ð¾Ð¼
ÑÐ¸ÑÑÐµÐ¼Ð° Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½ÑÐ° ÐºÐ°ÑÐµÑÑÐ²Ð°
ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐµ ÑÑÐ»ÑÐ³Ð¸
ÐºÐ»ÑÑÐµÐ²Ð¾Ð¹ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ñ
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ°
Ð¾ÑÐ¸ÐµÐ½ÑÐ°ÑÐ¸Ñ Ð½Ð° Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»Ñ
ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
quality
quality management
system of management by quality
advertising services
key indicator
efficiency of the advertising product
orientation to the consumer
technologies

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ¸ÑÑÐµÐ¼Ð° Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½ÑÐ° ÐºÐ°ÑÐµÑÑÐ²Ð¾Ð¼ ÐºÐ¾Ð½ÑÐ°Ð»ÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ Ð³ÑÑÐ¿Ð¿Ñ Â«ÐÐ¾Ð»Ð¸Ð»Ð¾Ð³Â». Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¸ÑÑÐµÐ¼Ñ ÐºÐ»ÑÑÐµÐ²ÑÑ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Â«ÐÐ¾Ð»Ð¸Ð»Ð¾Ð³Â» Ð´Ð»Ñ Ð¿ÑÐ¸Ð½ÑÑÐ¸Ñ ÑÐµÑÐµÐ½Ð¸Ñ Ð¾ Ð¼ÐµÑÐ°Ñ ÐµÐµ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ Ð¸ Ð°ÐºÑÑÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ° Ð±ÑÐ»Ð¸ Ð²ÑÐ´ÐµÐ»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐ°ÐºÑÐ¾ÑÑ Ð²Ð»Ð¸ÑÑÑÐ¸Ðµ Ð½Ð° ÑÐ½Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ°. ÐÑÐ»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° Ð½Ð¾Ð²Ð°Ñ ÑÐ¸ÑÑÐµÐ¼Ð° ÐºÐ»ÑÑÐµÐ²ÑÑ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ (Ð² Ð´Ð¾Ð¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ðµ Ðº ÑÐ¶Ðµ ÑÑÑÐµÑÑÐ²ÑÑÑÐµÐ¹) Ð´Ð»Ñ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ°ÑÐµÑÑÐ²Ð° ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÑ ÑÑÐ»ÑÐ³ Ð¸ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ° Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¾, ÑÑÐ¾ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐ¼Ð¸ Ð¿ÑÐ¸ÑÐ¸Ð½Ð°Ð¼Ð¸ ÑÐ»Ð¾Ð¶Ð½Ð¾ÑÑÐ¸ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾ÑÑÐµÐºÑÐ½Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ ÐºÐ»ÑÑÐµÐ²ÑÑ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ Ð² ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÐ¼Ð¾Ð¹ Ð¾Ð±Ð»Ð°ÑÑÐ¸ ÑÐ²Ð»ÑÐµÑÑÑ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÑ ÑÑÑÐ¾ÐµÐ½Ð¸Ñ ÑÑÐ½ÐºÐ° Ð¸ Ð¼ÐµÐ´Ð»ÐµÐ½Ð½Ð°Ñ Ð°Ð´Ð°Ð¿ÑÐ°ÑÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ðº ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¼ Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸ÑÐ¼. Ð¡Ð´ÐµÐ»Ð°Ð½ ÑÐ°ÑÑÐµÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¿ÑÐ¾Ð³Ð½Ð¾Ð·Ð° ÑÐ¾ÑÑÐ° Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð¿Ð¾ÑÐ»Ðµ ÐµÐµ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ. Ð ÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ ÐºÐ»ÑÑÐµÐ²ÑÑ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ ÐºÐ°Ðº Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð¹ Ðº ÑÐ¶Ðµ Ð¿ÑÐ¸Ð¼ÐµÐ½ÑÐµÐ¼ÑÐ¼ Ð¿ÑÐ¸Ð²ÐµÐ´ÐµÑ Ðº ÑÐ¾ÑÑÑ Ð¿ÑÐ¸Ð±ÑÐ»Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ, ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ ÐºÐ»Ð¸ÐµÐ½ÑÑÐºÐ¾Ð¹ Ð±Ð°Ð·Ñ Ð¸ Ð·Ð°Ð½Ð¸Ð¼Ð°ÐµÐ¼Ð¾Ð¹ Ð´Ð¾Ð»Ð¸ ÑÑÐ½ÐºÐ° ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÐ¼Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ.
description: Object of a research is the system of quality management of consulting group Â«PolilogÂ». The purpose of final qualification work is the analysis of a system of key indicators of the Â«PolilogÂ» enterprise for making decision on measures of its improvement and updating. Based on the analysis of the advertising market the major factors influencing decrease in efficiency of an advertising product were allocated. The new system of key indicators (in addition to already existing) was developed for advertising activity for improvement of quality of advertising services and an advertising product and it is revealed that the feature of the structure of the market and slow adaptation of the enterprises to technical changes is the main reasons for complexity of formation of a correct system of key indicators in the considered area. Calculation of efficiency of the offered system based on the forecast of growth of sales after its introduction is made. Realization of the offered system of key indicators as additional by already applied will lead to profit markup of the enterprise, increase in the customer base and the occupied share of the market of the considered enterprise.