title: ÐÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÑÐ°Ð½ÑÐ¸Ð· Ð½Ð° ÑÑÐ½ÐºÐµ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ ÐºÑÐ°ÑÐ¾ÑÑ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Promotion of franchises in the beauty industry market
Creators: name: ÐÐ¾ÑÑÐµÐ½ÐºÐ¾Ð²Ð°, ÐÐ¸ÐºÑÐ¾ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐµÐºÐ»Ð°Ð¼Ð°
PR
ÑÑÐ°Ð½ÑÐ¸Ð·Ð°
ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³
ÑÑÐ½Ð¾Ðº Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ ÐºÑÐ°ÑÐ¾ÑÑ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð±ÑÐµÐ½Ð´Ð°
ÑÐµÐºÐ»Ð°Ð¼Ð½Ð°Ñ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ
Ð±ÑÑÑÐ¸-Ð¸Ð½Ð´ÑÑÑÑÐ¸Ñ
Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ ÑÐµÐºÐ»Ð°Ð¼Ñ
advertising
franchise
franchising
beauty industry market
brand promotion
advertising campaign
advertising tools

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð°Ð½Ð°Ð»Ð¸Ð·Ñ Ð¸ Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼ Ð¸ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÐ°Ð½ÑÐ¸Ð· Ð½Ð° ÑÑÐ½ÐºÐµ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ ÐºÑÐ°ÑÐ¾ÑÑ. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¸Ðµ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð² Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ ÐºÑÐ°ÑÐ¾ÑÑ ÐºÐ°Ðº ÑÐ¸ÑÑÐµÐ¼Ñ Ð´Ð»Ñ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ Ð¸ PR-Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸; Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð¸ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼ Ð´Ð»ÑÂ  Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÐ°Ð½ÑÐ¸Ð· Ð½Ð° ÑÑÐ½ÐºÐµ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ ÐºÑÐ°ÑÐ¾ÑÑ; Ð°Ð½Ð°Ð»Ð¸Ð· Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ ÑÐ°Ð±Ð¾ÑÑ Ñ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸ÐµÐ¹ ÑÑÐ°Ð½ÑÐ¸Ð· Ð½Ð° ÑÑÐ½ÐºÐµ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ ÐºÑÐ°ÑÐ¾ÑÑ; ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÑÐ°Ð½ÑÐ¸Ð·Ñ Â«GASTRONOMÂ»; Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ Ð¸ PR-Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐ°Ð²Ð¾Ð¾Ð±Ð»Ð°Ð´Ð°ÑÐµÐ»ÐµÐ¹ ÑÑÐ°Ð½ÑÐ¸Ð·Ñ Â«GASTRONOMÂ»; ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÑÐ°Ð½ÑÐ¸Ð·Ñ. Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ Ð½Ð°ÑÑÐ½Ð¾-Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¸Ñ ÑÐ°Ð±Ð¾Ñ Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð½Ð° ÑÑÐ½ÐºÐµ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ ÐºÑÐ°ÑÐ¾ÑÑ, Ð¼Ð¾Ð½Ð¾Ð³ÑÐ°ÑÐ¸Ð¹, ÑÑÐ°ÑÐµÐ¹, ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½ÑÑ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐµÑÑÑÑÐ¾Ð² Ð¸ Ð¸Ð·Ð´Ð°Ð½Ð¸Ð¹. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð² ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ Ð¸ PR-Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð²Ð¾Ð¿ÑÐ¾ÑÐ°Ð¼ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÐ°Ð½ÑÐ¸Ð·Ñ, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿ÑÐ¾ÐµÐºÑ Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸ÑÐ¼Ð¸ Ð´Ð»Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÐ°Ð½ÑÐ¸Ð·Ñ Ð½Ð° ÑÑÐ½ÐºÐµ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ ÐºÑÐ°ÑÐ¾ÑÑ.
description: This thesis is dedicated to the analysis and study of platforms and tools for the promotion of franchises in the beauty industry market. The tasks that were dealt with during the research were: consideration of franchising in the beauty industry as a system of advertising and PR activities; study of tools and platforms for promotion of franchises in the beauty industry market; analysis of features of work with the target audience of franchises in the beauty industry market; characterization of the "GASTRONOM" franchise; analysis of advertising and PR activities of the right holders of the "GASTRONOM" franchise; development of a project for promotion of the franchise. The work was carried out based on research in the field of franchising in the beauty industry market, monographs, articles, electronic Internet resources, and publications. As a result, the problems in advertising and PR activities of the organization on the issues of franchise promotion were identified, and the project with recommendations for effective promotion of franchises in the beauty industry market was developed.