title: ÐÐ±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾-Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ "ÐÐ¸Ð´ÑÐ°Ð²Ð¸Ñ"
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Ensuring competitiveness of a trade and industrial enterprise on the example of llc "Hydravia"
Creators: name: ÐÑÐºÐ¾Ð², ÐÐ»ÐµÐºÑÐ°Ð½Ð´Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ñ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ ÑÐ¾Ð²Ð°ÑÐ°
Ð¾Ð¿ÑÐ¾Ð²Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
Ð³Ð¸Ð´ÑÐ°Ð²Ð»Ð¸ÑÐµÑÐºÐ¸Ðµ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÑÑÑÐ¸Ðµ
compettition
enterprise competitiveness
ensuring competitiveness
product competitiveness
wholesale
hydravlic components

description: ÐÐ° ÑÐµÐ³Ð¾Ð´Ð½ÑÑÐ½Ð¸Ð¹ Ð´ÐµÐ½Ñ Ð½Ð°Ð±Ð»ÑÐ´Ð°ÐµÑÑÑ Ð²ÑÑÐ¾ÐºÐ°Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ñ Ð² ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ Ð¾ÑÑÐ°ÑÐ»Ð¸. Ð­ÑÐ¾ Ð¾ÑÑÐ°Ð¶Ð°ÐµÑÑÑ Ð½Ðµ ÑÐ¾Ð»ÑÐºÐ¾ Ð² ÑÐ°ÑÑÐ¸ÑÐµÐ½Ð¸Ðµ ÑÑÐ½ÐºÐ° ÑÐ¾Ð²Ð°ÑÐ¾Ð² Ð¸ ÑÑÐ»ÑÐ³, Ð½Ð¾ Ð¸ Ð² ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ð¸ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ðº ÑÐ¾ÑÐ³Ð¾Ð²ÑÐ¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸ÑÐ¼ ÑÐ¾ ÑÑÐ¾ÑÐ¾Ð½Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð², Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»Ð¸ ÑÑÐ°Ð½Ð¾Ð²ÑÑÑÑ Ð²ÑÐµ Ð±Ð¾Ð»ÐµÐµ ÑÐ°Ð·Ð±Ð¾ÑÑÐ¸Ð²ÑÐ¼Ð¸ Ðº ÐºÐ°ÑÐµÑÑÐ²Ñ Ð¸ ÐºÐ¾Ð»Ð¸ÑÐµÑÑÐ²Ñ Ð¿ÑÐµÐ´Ð»Ð°Ð³Ð°ÐµÐ¼ÑÑ ÑÑÐ»ÑÐ³ Ð² ÑÑÐ¾Ð¹ ÑÑÐµÑÐµ. ÐÐ¼ÐµÐ½Ð½Ð¾ Ð¿Ð¾ÑÑÐ¾Ð¼Ñ, Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÐ¿ÐµÑÐ° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ Ð¸Ð¼ÐµÑÑ Ð²ÑÑÐ¾ÐºÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÑ Ð¼ÐµÑÑ Ð¿Ð¾ ÐµÐµ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ.
ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ ÐÐÐ Â«ÐÐ¸Ð´ÑÐ°Ð²Ð¸ÑÂ».
ÐÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸ÑâÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÐÐÐ Â«ÐÐ¸Ð´ÑÐ°Ð²Ð¸ÑÂ».
Ð¦ÐµÐ»Ñ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ â Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾-Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÐÐÐ Â«ÐÐ¸Ð´ÑÐ°Ð²Ð¸ÑÂ» ÑÑÐºÐ¾Ð²Ð¾Ð´ÑÑÐ²ÑÑÑÑ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ°Ð¼Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ, ÑÐ¿Ð¾ÑÐ¾Ð±ÑÑÐ²ÑÑÑÑÑ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸.
Ð ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð¾ÑÐµÐ½ÐºÐ¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ: SWOT â Ð°Ð½Ð°Ð»Ð¸Ð·, PEST âÐ°Ð½Ð°Ð»Ð¸Ð·, ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð².
ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ ÑÐµÐ»Ð¸ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ðµ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ñ Ð·Ð°Ð´Ð°Ñ: Ð´Ð°ÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸; Ð´Ð°ÑÑ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÑ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÐÐÐ Â«ÐÐ¸Ð´ÑÐ°Ð²Ð¸ÑÂ»; Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾-ÑÐ¾Ð·ÑÐ¹ÑÑÐ²ÐµÐ½Ð½ÑÑ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÐÐÐ Â«ÐÐ¸Ð´ÑÐ°Ð²Ð¸ÑÂ»; Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÑ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ ÐºÑÐ¸ÑÐµÑÐ¸Ð¸ Ð¾ÑÐµÐ½ÐºÐ¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¾ÑÐµÐ½Ð¸ÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½Ð° ÑÑÐ½ÐºÐµ Ð³Ð¸Ð´ÑÐ°Ð²Ð»Ð¸ÑÐµÑÐºÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÑÑÑÐ¸Ñ; Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ, Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÐÐÐ Â«ÐÐ¸Ð´ÑÐ°Ð²Ð¸ÑÂ».
description: Today, there is high competition in the trading industry. This is reflected not only in the expansion of the market of goods and services, but also in the increasing requirements for trading enterprises by customers, consumers are becoming more discriminating in the quality and quantity of services offered in this area. That is why, for the commercial success of a trading company, it is necessary to have high competitiveness and take measures to increase it.
The object of study is the organization LLC âHydraviaâ.
The subject of the study is the competitiveness of the company LLC "Hydravia".
The aim of the final qualification work is to conduct an analysis of the competitiveness of the commercial and industrial enterprise LLC Hydravia, guided by the results of the analysis, to develop a strategy based on which will enhance the company's competitiveness.
The following methods were used as competitive assessment methods: SWOT analysis, PEST analysis, comparative analysis of competitors.
To achieve the goal of the final qualification work, the following tasks must be performed: define competitiveness; to characterize the activities of the company LLC "Hydravia"; to analyze the financial and economic activities of LLC âHydraviaâ; using the methods and criteria for assessing competitiveness to assess the competitiveness of the enterprise in the market of hydraulic components; based on the analysis, develop measures to increase the competitiveness of Hydravia LLC.