title: Ð¤Ð¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ Ð´Ð»Ñ Ð°Ð¹Ð´ÐµÐ½ÑÐ¸ÐºÐ¸ Ð³Ð¾ÑÐ¾Ð´Ð° Ð¡Ð°ÑÐ°ÑÐ¾Ð²
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Corporate identity for the identity of the city of Saratov
Creators: name: ÐÐ°ÑÑÑÐµÐ²Ð°, ÐÐ½Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
ÑÐ°Ð¹Ñ
Ð°Ð¹Ð´ÐµÐ½ÑÐ¸ÐºÐ°
Ð·Ð½Ð°Ðº
Ð¿Ð»Ð°ÐºÐ°ÑÑ
ÑÑÐ²ÐµÐ½Ð¸ÑÐ½Ð°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
Ð½Ð°Ð²Ð¸Ð³Ð°ÑÐ¸Ñ Ð´Ð»Ñ Ð³Ð¾ÑÐ¾Ð´Ð°
corporate identity
website
identity
sign
posters
souvenir products
navigation for the city

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description: This graduation qualification work is devoted to the development of a corporate identity for the identity of the city of Saratov. Research and analysis was carried out to understand the key characteristics and features of the city that should be taken into account in the development of corporate identity. One of the main goals of this study is to create a style that will effectively transfer the spirit and uniqueness of the city of Saratov, as well as meet the needs and expectations of its residents and guests. The objectives of the study are: 1. Studying the history of the issue. 2. Pre-design study. Analysis of analogues among existing corporate styles. 3. Develop a branded unit. 4. Develop additional schedules. 5. Develop proposals for the introduction of corporate identity elements into the urban infrastructure. 6. Develop a series of advertising posters for the urban environment using animation. 7. Creation of the design concept and prototype of the site. 8. Development of souvenirs. The final result of my final qualification work is a complex corporate identity for the identity of the city of Saratov, including a logo (in different color variations), a color palette, and graphic elements. Posters and navigation have been created for the urban environment. Prototype and site design for city events. This style solution willÂ  reflect the uniqueness and appeal of the city, as well as promote its recognition and promotion as a tourist and economic center.