title: ÐÑÐ±Ð¾Ñ Ð¸ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»ÐµÐ¹ ÑÐ¸ÑÑÐ¾Ð²ÑÑ Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½ÑÑ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ QQ music Ð¸ Ð¯Ð½Ð´ÐµÐºÑ Ð¼ÑÐ·ÑÐºÐ°)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Research of business models of digital music platforms (using the example of QQ Music and Yandex Music)
Creators: name: ÐÐ¸ ÐÐ¸Ð½Ð¶ÑÐ¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐ¸ÑÑÐ¾Ð²Ð°Ñ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ñ
ÑÐ¸ÑÑÐ¾Ð²Ð°Ñ Ð¼ÑÐ·ÑÐºÐ°
ÑÐ¸ÑÑÐ¾Ð²ÑÐµ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ñ
digital transformation
digital music
digital platforms
business model

description: Ð¦ÐµÐ»ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»ÐµÐ¹ Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½ÑÑ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð´Ð»Ñ Ð¿Ð¾ÑÐ»ÐµÐ´ÑÑÑÐµÐ¹ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½ÑÐ¼ ÑÐµÑÐ²Ð¸ÑÐ°Ð¼ ÐºÐ°Ðº ÐºÐ»ÑÑÐµÐ²ÑÐ¼ Ð¸Ð³ÑÐ¾ÐºÐ°Ð¼ ÑÑÐ½ÐºÐ° ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ Ð¼ÑÐ·ÑÐºÐ¸ Ð¿Ð¾ Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ Ð½Ð¾Ð²ÑÑ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ Ð»ÐµÐ³Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ ÐºÐ¾Ð½ÑÐµÐ½ÑÐ°, Ð° ÑÐ°ÐºÐ¶Ðµ Ð²ÑÐ²Ð¾Ð´Ð° Ð¸Ñ ÑÑÐ»ÑÐ³ Ð½Ð° Ð¼Ð°ÑÑÐ¾Ð²ÑÐ¹ ÑÑÐ½Ð¾Ðº. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð¾ÑÑ Ð½Ð° Ð±Ð°Ð·Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¾ÑÐºÑÑÑÑÑ Ð´Ð°Ð½Ð½ÑÑ Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½ÑÑ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼ QQ Music Ð¸ Ð¯Ð½Ð´ÐµÐºÑ ÐÑÐ·ÑÐºÐ¸. ÐÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ð¸ ÑÐ¸ÑÑÐ¾Ð²ÑÑ Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½ÑÑ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼. ÐÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ Ð¿Ð¾ ÑÐºÐ°Ð·Ð°Ð½Ð½Ð¾Ð¹ ÑÐµÐ¼Ðµ; ÑÐ¼Ð¿Ð¸ÑÐ¸ÑÐµÑÐºÐ°Ñ Ð¸Ð½ÑÐµÑÐ¿ÑÐµÑÐ°ÑÐ¸Ñ â Ð¾ÑÐµÐ½ÐºÐ° ÑÐ¸Ð»ÑÐ½ÑÑ Ð¸ ÑÐ»Ð°Ð±ÑÑ ÑÑÐ¾ÑÐ¾Ð½ Ð±Ð¸Ð·Ð½ÐµÑ- Ð¼Ð¾Ð´ÐµÐ»ÐµÐ¹ Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½ÑÑ ÑÐ¸ÑÑÐ¾Ð²ÑÑ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼; Ð¼ÐµÑÐ¾Ð´ ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ñ Ð´Ð»Ñ ÑÐ¾Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð´Ð²ÑÑ Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½ÑÑ ÑÐ¸ÑÑÐ¾Ð²ÑÑ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼ (QQ Music Ð¸ Ð¯Ð½Ð´ÐµÐºÑ ÐÑÐ·ÑÐºÐ°). ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: âÐ Ð°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¿Ð¾Ð½ÑÑÐ¸Ñ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð¸ ÑÐ¸ÑÑÐ¾Ð²ÑÑ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼; âÐÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½Ð¾Ð¹ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ Ð Ð¾ÑÑÐ¸Ð¸ Ð¸ ÐÐ¸ÑÐ°Ñ; âÐ Ð°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ Ð¿Ð¾Ð¿ÑÐ»ÑÑÐ½ÑÐµ ÑÐ¸ÑÑÐ¾Ð²ÑÐµ Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½ÑÐµ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÐµÐ¼ÑÐµ Ð¸Ð¼Ð¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ð¸; âÐÐ°Ð½Ð° Ð¾ÑÐµÐ½ÐºÐ° Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÑÐµÐ¼ÑÐ¼ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»ÑÐ¼, Ð²ÑÑÐ²Ð¸ÑÑ Ð¸Ñ Ð¿Ð»ÑÑÑ Ð¸ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐºÐ¸ ÐÐ±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÐÐÐ : ÑÐ¸ÑÑÐ¾Ð²ÑÐµ Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½ÑÐµ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ Ð¼Ð¾Ð³ÑÑ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ ÑÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°ÑÑ Ð²Ð½ÐµÐ´ÑÑÐµÐ¼ÑÐµ Ð¸Ð¼Ð¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ð¸ ÐÐ°ÑÑÐ½Ð¾Ð¹ Ð½Ð¾Ð²Ð¸Ð·Ð½Ð¾Ð¹ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð¹ Ð¸ ÑÑÑÑÐºÐ¾Ð¹ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½Ð¾Ð¹ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ, Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Ð´Ð¾ÑÑÐ°ÑÐ¾ÑÐ½Ð¾ Ð¼Ð½Ð¾Ð³Ð¾Ð°ÑÐ¿ÐµÐºÑÐ½Ð¾Ð¹ Ð¼ÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸Ð¸. ÐÑÐ²Ð¾Ð´Ñ. ÐÐ°Ð´Ð°ÑÐ¸ ÐÐÐ  ÑÐµÑÐµÐ½Ñ, ÑÐµÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° Ð¾Ð±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð². ÐÐ¾Ð»ÑÑÐµÐ½Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¾Ð±Ð»Ð°Ð´Ð°ÑÑ Ð¿ÑÐ¸Ð·Ð½Ð°ÐºÐ°Ð¼Ð¸ Ð½Ð°ÑÑÐ½Ð¾Ð¹ Ð½Ð¾Ð²Ð¸Ð½Ñ. ÐÐ±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ñ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ Ð¸ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ.
description: The aim of the study is to analyze the business models of music applications for the subsequent development of recommendations to music services as key players in the digital music market to attract new consumers of legal music content, as well as to bring their services to the mass market. The study was carried out on the basis of an analysis of open data from the music platforms QQ Music and Yandex Music. Research subject: business models for digital music platforms. Research methods: theoretical analysis of the literature on the mentioned topic; empirical interpretation - evaluation of the strengths and weaknesses of the business models of digital music platforms; comparison method for comparing two digital music platforms (QQ Music and Yandex Music). The main results of the study: âThe concepts of business model and digital platforms are discussed; âThe analysis of the digital music industry in Russia and China; âThe most popular digital music platforms and the business models used by them have been reviewed; âEvaluated the analyzed business models, identifying their strengths and weaknesses Application field: digital music platforms can improve their business models on the basis of the proposed recommendations. The scientific novelty of the study is the comparative analysis of the Chinese and Russian digital music platforms, using a rather multidimensional methodology. Conclusions. The tasks of the thesis are solved, the goal is achieved, and the scope of application of the results is determined. The results obtained show signs of scientific novelty. The directions of further research are defined.