title: ÐÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ñ Ð±ÑÐµÐ½Ð´Ð¾Ð² Huawei Ð¸ Xiaomi Ð½Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¼ ÑÑÐ½ÐºÐµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Promotion of Chinese brands Huawei and Xiaomi in the Russian market
Creators: name: Ð Ð°ÑÐ¼Ð°ÑÑÐ»Ð»Ð¸Ð½Ð°, Ð ÐµÐ³Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð±ÑÐµÐ½Ð´
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Huawei
Xiaomi
Ð¿Ð¸Ð°Ñ-ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
Ð±ÑÐµÐ½Ð´-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¿Ð¾Ð¿ÑÐ»ÑÑÐ¸Ð·Ð°ÑÐ¸Ñ
ÑÑÐ½Ð¾Ðº ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð¸ÐºÐ¸
brand
marketing
pr strategy
promotion
brand marketing
popularisation
electronics market

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾ÑÐµÑÑÐ° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ñ Ð±ÑÐµÐ½Ð´Ð¾Ð² Huawei Ð¸ Xiaomi Ð½Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ð¹ ÑÑÐ½Ð¾Ðº. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÐ°ÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ Ð¿Ð¾Ð½ÑÑÐ¸Ñ Â«Ð±ÑÐµÐ½Ð´Â» Ð¸ Ð²ÑÐ´ÐµÐ»Ð¸ÑÑ ÐµÐ³Ð¾ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÑÐ½ÐºÑÐ¸Ð¸. 2. ÐÐ·ÑÑÐ¸ÑÑ Ð¼ÐµÑÐ¾Ð´Ñ, Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿Ð¾Ð¿ÑÐ»ÑÑÐ¸Ð·Ð°ÑÐ¸Ð¸ Ð±ÑÐµÐ½Ð´Ð¾Ð². 3. ÐÐ·ÑÑÐ¸ÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸, Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ, Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÐµÐ¼ÑÐµ Huawei Ð¸ Xiaomi Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸. 4. ÐÑÐ´ÐµÐ»Ð¸ÑÑ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¿Ð¸Ð°Ñ-ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿Ð¾Ð¿ÑÐ»ÑÑÐ¸Ð·Ð°ÑÐ¸Ð¸ Ð±ÑÐµÐ½Ð´Ð¾Ð² Huawei Ð¸ Xiaomi Ð´Ð»Ñ Ð Ð¤. 5. ÐÑÐµÐ½Ð¸ÑÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¿Ð¸Ð°Ñ-Ð¼ÐµÑÐ¾Ð´Ð¾Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Huawei Ð¸ Xiaomi Ð´Ð»Ñ Ð Ð¤ Ð¸ Ð´Ð°ÑÑ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÐµÐµ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ. Ð Ð°Ð±Ð¾ÑÐ° Ð±ÑÐ»Ð° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð¹ Ð¸ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ, Ð¸Ð·ÑÑÐµÐ½Ð¸ÐµÐ¼ Ð¿ÑÐ¸ÑÐ¸Ð½ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ Ð¸ Ð¿Ð¾ÑÐ»ÐµÐ´ÑÑÐ²Ð¸Ð¹ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ñ Ð±ÑÐµÐ½Ð´Ð¾Ð² Ð½Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ð¹ ÑÑÐ½Ð¾Ðº, Ð¿Ð¾ÑÑÐµÐ´ÑÑÐ²Ð¾Ð¼ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¸ ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¸ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÑÑÑÑ Ð¸ Ð²ÑÑÐ²Ð»ÑÑÑÑÑ Ð±Ð¾Ð»ÐµÐµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½ÑÐµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¸ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð½Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ð¹ ÑÑÐ½Ð¾Ðº. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½ÑÐµ Ð´Ð°Ð½Ð½ÑÐ¼Ð¸ Ð±ÑÐµÐ½Ð´Ð°Ð¼Ð¸ Ð¿Ð¸Ð°Ñ-ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸, Ð¾ÑÐµÐ½ÐµÐ½Ð° Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð´Ð°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ ÐºÐ°ÑÐ°ÑÐµÐ»ÑÐ½Ð¾ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÑÐµÑÑÐ°, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð¼Ð¾Ð³ÑÑ Ð¿Ð¾Ð´Ð»ÐµÐ¶Ð°ÑÑ Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ.
description: This work is dedicated to researching the process of promoting Chinese brands Huawei and Xiaomi in the Russian market. The tasks that were solved during the research: 1. Define the concept of brand and highlight its main functions. 2. Explore brand promotion methods, tools and strategies. 3. Examine the strategies, methods and tools used by Huawei and Xiaomi to promote their products. 4. Highlight the peculiarities of Huawei and Xiaomi brands PR promotion strategy for the RF. 5. Evaluate the effectiveness of Huawei and Xiaomi PR methods for the Russian Federation and provide recommendations for its improvement. The work was conducted with the use of foreign and domestic literature analysis, studying the reasons and consequences of the introduction of Chinese brands in the Russian market, through a comparative analysis and classification is considered and identified more effective promotion strategies and tools in the Russian market. As a result, the PR strategies carried out by these brands were analyzed, their effectiveness was assessed, and recommendations were made regarding the elements of this process that may be subject to change.