title: ÐÐ½ÑÑÐ¾Ð¿Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐ²ÐµÑÐ¾Ð°Ð¼ÐµÑÐ¸ÐºÐ°Ð½ÑÐºÐ¾Ð¹ Ð¿ÑÐ°Ð·Ð´Ð½Ð¸ÑÐ½Ð¾Ð¹ ÐºÑÐ»ÑÑÑÑÑ (Ð¥ÑÐ»Ð»Ð¾ÑÐ¸Ð½ Ð¸ ÐµÐ³Ð¾ Ð°Ð´Ð°Ð¿ÑÐ°ÑÐ¸Ñ Ð² ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð¼ Ð¾Ð±ÑÐµÑÑÐ²Ðµ)
title: Ð¼Ð°Ð³Ð¸ÑÑÐµÑÑÐºÐ°Ñ Ð´Ð¸ÑÑÐµÑÑÐ°ÑÐ¸Ñ
titleType: Subtitle
Creators: name: ÐÐ°Ð¿Ð°Ð´Ð¾Ð²ÑÐºÐ°Ñ, ÐÐ½Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2016
Subjects: Ð´Ð¸ÑÐºÑÑÑ
Ð¥ÑÐ»Ð»Ð¾ÑÐ¸Ð½
Ð¿ÑÐ°Ð·Ð´Ð½Ð¸ÑÐ½Ð°Ñ ÐºÑÐ»ÑÑÑÑÐ°
Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½Ð°Ñ ÐºÑÐ»ÑÑÑÑÐ°
Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½Ð°Ñ Ð°Ð½ÑÑÐ¾Ð¿Ð¾Ð»Ð¾Ð³Ð¸Ñ
discourse
Halloween
festive culture
visual culture
visual anthropology

description: Ð¦ÐµÐ»Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¾ÑÑÐ¾Ð¸Ñ Ð² ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½Ð¾Ð¼ ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð°Ð½ÑÑÐ¾Ð¿Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð¼ Ð¸ Ð»Ð¸Ð½Ð³Ð²Ð¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð¼ Ð°Ð½Ð°Ð»Ð¸Ð·Ðµ ÑÐµÐ½Ð¾Ð¼ÐµÐ½Ð° Ð¥ÑÐ»Ð»Ð¾ÑÐ¸Ð½Ð°. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐµÐ´Ð¿Ð¾Ð»Ð°Ð³Ð°ÐµÑ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÐµÐºÑÑÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² Ð´Ð¸ÑÐºÑÑÑÐ° ÑÑÐ¾Ð³Ð¾ Ð¿ÑÐ°Ð·Ð´Ð½Ð¸ÐºÐ°, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ°ÐºÑÐ¸Ðº Ð¥ÑÐ»Ð»Ð¾ÑÐ¸Ð½Ð° Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½Ð¾Ð¹ Ð°Ð½ÑÑÐ¾Ð¿Ð¾Ð»Ð¾Ð³Ð¸Ð¸. ÐÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ Ð¸Ð·Ð±ÑÐ°Ð½Ð½Ð¾Ð¹ ÑÐµÐ¼Ñ Ð¾Ð±ÑÑÐ»Ð¾Ð²Ð»ÐµÐ½Ð° ÑÐµÐ¼, ÑÑÐ¾ Ð² ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð¼ Ð¼Ð¸ÑÐµ Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½ÑÐµÑÐºÐ¸Ðµ ÑÑÐµÑÐµÐ¾ÑÐ¸Ð¿Ñ, ÑÐ·ÑÐºÐ¸, Ð³ÐµÑÐ¾Ð¸, ÑÑÐ½Ð¸ÑÐµÑÐºÐ¸Ðµ Ð½Ð¾ÑÐ¼Ñ Ð¸ ÑÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¿ÐµÑÐµÐ¼ÐµÑÐ¸Ð²Ð°ÑÑÑÑ, Ð¾ÐºÐ°Ð·ÑÐ²Ð°Ñ Ð²ÑÐµ Ð±Ð¾Ð»ÑÑÐµÐµ Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ Ð½Ð° ÑÐ°Ð¼Ð¾Ð±ÑÑÐ½Ð¾ÑÑÑ Ð¾ÑÐ´ÐµÐ»ÑÐ½ÑÑ ÐºÑÐ»ÑÑÑÑ. Ð Ð¿ÑÐ°Ð·Ð´Ð½Ð¸ÑÐ½Ð¾Ð¼ ÐºÐ°Ð»ÐµÐ½Ð´Ð°ÑÐµ ÐºÑÑÐ¿Ð½ÑÑ Ð³Ð¾ÑÐ¾Ð´Ð¾Ð² Ð¿Ð¾ÑÐ²Ð»ÑÑÑÑÑ Ð½Ð¾Ð²ÑÐµ Ð¿ÑÐ°Ð·Ð´Ð½Ð¸ÑÐ½ÑÐµ ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¸, Ð·Ð°ÑÐ°ÑÑÑÑ Ð·Ð°Ð¸Ð¼ÑÑÐ²Ð¾Ð²Ð°Ð½Ð½ÑÐµ Ð¸Ð· Ð´ÑÑÐ³Ð¸Ñ ÐºÑÐ»ÑÑÑÑ. ÐÐµÑÐµÐ½ÐµÑÐµÐ½Ð½ÑÐµ Ð² ÑÑÐ¶Ð¾Ðµ ÐºÑÐ»ÑÑÑÑÐ½Ð¾Ðµ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ð¾, ÑÑÐ¸ Ð¿ÑÐ°Ð·Ð´Ð½Ð¸ÐºÐ¸ ÑÐµÑÑÑÑ Ð¸Ð·Ð½Ð°ÑÐ°Ð»ÑÐ½ÑÐ¹ ÑÐ¼ÑÑÐ», Ð¿ÑÐµÐ²ÑÐ°ÑÐ°ÑÑÑ Ð² ÑÐ»ÐµÐ¼ÐµÐ½Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð¼Ð°ÑÑÐ¾Ð²Ð¾Ð¹ ÐºÑÐ»ÑÑÑÑÑ. ÐÐ¾ÑÑÐ¾Ð¼Ñ Ð°ÐºÑÑÐ°Ð»ÑÐ½Ð¾Ð¹ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð·Ð°Ð´Ð°ÑÐµÐ¹ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐµÐºÐ¾Ð½ÑÑÑÑÐºÑÐ¸Ñ Ð¸ÑÑÐ¾ÐºÐ¾Ð² Ð¸ ÑÐ¾Ð´ÐµÑÐ¶Ð°Ð½Ð¸Ñ Ð·Ð°Ð¸Ð¼ÑÑÐ²Ð¾Ð²Ð°Ð½Ð½ÑÑ Ð¿ÑÐ°Ð·Ð´Ð½Ð¸ÐºÐ¾Ð², ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²ÑÑÑÐ¸Ñ Ð¸Ð¼ Ð´Ð¸ÑÐºÑÑÑÐ¾Ð² Ð¸ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÑ Ð¾Ð±ÑÐ°Ð·Ð¾Ð².
description: The goal of the research is a comprehensive cultural, anthropological and linguistic analysis of the phenomenon of Halloween. The research involves the exposure, based on textual analysis of the main elements of the discourse of the holiday, and a study of practices of Halloween using visual anthropology methods. The relevance of the chosen topic is due to the fact that in today's world, behavioral patterns, languages, characters, ethnic norms and values ââare mixed, exerting an increasing influence on the identity of individual cultures. The new holiday traditions appear in the festive calendar of the major cities, often borrowed from other cultures. Transferred to another's cultural space, these festivals lose their original meaning, becoming a member of commercial mass culture. Therefore, the actual research task is to reconstruct the origins and content of the borrowed holidays, their relevant discourses and visual images.