title: Ð£Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸ÐµÐ¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Digital transformation management of a trading company
Creators: name: Ð ÐµÐ¼Ð¸Ð³Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÐ¸ÑÑÐ¾Ð²Ð°Ñ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ñ
Ð¾Ð¼Ð½Ð¸ÐºÐ°Ð½Ð°Ð»ÑÐ½Ð¾ÑÑÑ
Ð¾Ð¼Ð½Ð¸ÐºÐ°Ð½Ð°Ð»ÑÐ½Ð°Ñ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ñ
ÑÐ¸ÑÐµÐ¹Ð»
ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ
ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ñ
digital transformation
omnichannel
omnichannel business model
retail
trade
application
digitalization

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description: The aim of the study was to justify, develop a plan for the transition to an omnichannel business model and implement its initial stages. The study was carried out on the basis of LLC "Business Plus". Research subject: processes of transition to an omnichannel business model. Research methods: general scientific research methods: comparative analysis, study and generalization of information, analogy method; empirical research methods: measurement. Results of the research: - analyzed the company's activities in the context of the main trends in retail; - studied and systematized the theoretical foundations of digital transformation; selected a model that meets the needs of the company; - a plan for the transition to an omnichannel business model was developed, the first stage of the transition was carried out - the creation of an application; - the result of the implementation of the first stage has been predicted, a plan for further actions in the transition to an omnichannel business model has been proposed. Application field: activity of the object of research with the possibility of replication to other trading companies. The scientific novelty of the study is the analysis and systematization of the company's digital transformation strategy; substantiation of the priority role of the omnichannel business model in the implementation of the company's digital transformation strategy; determining the way of practical implementation of the transition of a trading company to an omnichannel service model. Conclusions. The tasks of the work have been solved, the goal has been achieved, the field of application of the results has been determined. The results obtained have signs of scientific novelty. Prospects and directions of further research are substantiate.