title: ÐÐµÑÐ¾Ð´Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Methods of sales of innovative products
Creators: name: ÐÐµÑÐ¿Ð°Ð¼ÑÑÐ½ÑÑ, Ð¯Ð½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¼ÐµÑÐ¾Ð´Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶
ÑÑÐ½Ð¾Ðº B2B
3D-Ð¿ÑÐ¸Ð½ÑÐµÑ
innovative products
marketing
sales methods
B2B market
3D-printer

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°: Â«ÐÐµÑÐ¾Ð´Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸Â». Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ ÑÑÐ°ÑÑÐ°Ð¿Ð° Chocolate Fiesta (ÐÐ ÐÐ¾Ð²Ð°Ð»ÐµÐ²ÑÐºÐ¸Ð¹ ÐÐ°ÐºÑÐ¸Ð¼ ÐÐ°ÑÐºÐ¾Ð²Ð¸Ñ). ÐÐ°Ð´Ð°ÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ: â Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ Ð¿Ð¾Ð½ÑÑÐ¸Ñ Ð¸ ÑÑÑÐ½Ð¾ÑÑÐ¸ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸, Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸; â Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼ Ð² Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÑÐ°ÑÑÐ°Ð¿Ð° Chocolate Fiesta (ÐÐ ÐÐ¾Ð²Ð°Ð»ÐµÐ²ÑÐºÐ¸Ð¹ ÐÐ°ÐºÑÐ¸Ð¼ ÐÐ°ÑÐºÐ¾Ð²Ð¸Ñ); â Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ ÑÐµÐ³Ð¼ÐµÐ½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÑÐ½ÐºÐ° Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹; â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ Ð½Ð° ÑÑÐ½ÐºÐµ Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð¿ÑÐ¾Ð´Ð°Ð¶. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð°ÑÑ Ð½Ð° Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°Ñ ÑÑÐ°ÑÑÐ°Ð¿Ð° Chocolate Fiesta (ÐÐ ÐÐ¾Ð²Ð°Ð»ÐµÐ²ÑÐºÐ¸Ð¹ ÐÐ°ÐºÑÐ¸Ð¼ ÐÐ°ÑÐºÐ¾Ð²Ð¸Ñ). ÐÐµÑÐ¾Ð´Ñ: ÐÑÐ¸Ð¼ÐµÐ½ÑÐ»Ð¸ÑÑ Ð¾Ð±ÑÐµÐ½Ð°ÑÑÐ½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÐºÐ¾Ð½ÑÐµÐ½ÑÐ½ÑÐ¹ Ð¸ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¼ÐµÑÐ¾Ð´ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¸Ð¹, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ¿ÐµÑÐ¸ÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð² ÑÐ°ÑÑÐ½Ð¾ÑÑÐ¸, ÐºÐ»Ð°ÑÑÐµÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, ÑÐºÑÐ¿ÐµÑÑÐ½Ð¾Ðµ Ð¾ÑÐµÐ½Ð¸Ð²Ð°Ð½Ð¸Ðµ, Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐºÑÐ¿ÐµÑÑÐ½ÑÑ Ð¾ÑÐµÐ½Ð¾Ðº, ÑÐ±Ð¾Ñ Ð¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð°Ð½Ð½ÑÑ, Ð¸Ð½ÑÐ¾Ð³ÑÐ°ÑÐ¸ÐºÐ°. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: â Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½ ÑÐµÑÐ½Ð¸ÐºÐ¾-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ°ÑÑÐ°Ð¿Ð° Chocolate Fiesta, Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¿ÑÐ¾Ð±ÐµÐ¼Ñ Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð¸ Ð¿ÑÐ¾Ð´Ð°Ð¶; â Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ñ ÑÐµÐ³Ð¼ÐµÐ½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÐ½ÐºÐ° Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸; â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿Ð»Ð°Ð½ Ð°ÐºÑÐ¸Ð²Ð½ÑÑ Ð¸ Ð¿Ð°ÑÑÐ¸Ð²Ð½ÑÑ Ð¿ÑÐ¾Ð´Ð°Ð¶, Ð·Ð°ÑÑÐ°Ñ Ð½Ð° ÑÐµÐºÐ»Ð°Ð¼Ñ; â ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½Ñ ÑÐ°Ð·Ð¼ÐµÑ Ð¾ÑÐ´ÐµÐ»Ð° Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð¸ ÑÐ°Ð·Ð¼ÐµÑ Ð¾Ð¿Ð»Ð°ÑÑ ÑÑÑÐ´Ð° Ð¾ÑÐ´ÐµÐ»Ð° Ð¿ÑÐ¾Ð´Ð°Ð¶; â ÑÐ´ÐµÐ»Ð°Ð½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½Ð¾Ð³Ð¾ Ð¿Ð»Ð°Ð½Ð° Ð¿ÑÐ¾Ð´Ð°Ð¶; â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ Ð¼ÐµÑÐ¾Ð´Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ ÑÑÐ°ÑÑÐ°Ð¿Ð° Chocolate Fiesta (ÐÐ ÐÐ¾Ð²Ð°Ð»ÐµÐ²ÑÐºÐ¸Ð¹ ÐÐ°ÐºÑÐ¸Ð¼ ÐÐ°ÑÐºÐ¾Ð²Ð¸Ñ). ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÑÐµÑÑÑ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÑÐ°Ð±Ð¾ÑÑ Ð´Ð»Ñ ÑÑÐ°ÑÑÐ°Ð¿Ð° Chocolate Fiesta (ÐÐ ÐÐ¾Ð²Ð°Ð»ÐµÐ²ÑÐºÐ¸Ð¹ ÐÐ°ÐºÑÐ¸Ð¼ ÐÐ°ÑÐºÐ¾Ð²Ð¸Ñ).
description: The title of the bachelor graduate qualification work: âMethods of sales of innovative productsâ. The aim of the graduate qualification work is the development of sales methods of innovative products of the startup Chocolate Fiesta (SP Kovalevsky Maxim Markovich). Tasks of the graduate qualification work: â the study of the concept and essence of innovative products, methods of sales of these products; â identification of problems in the activities of the startup Chocolate Fiesta (SP Kovalevsky Maxim Markovich); â market segmentation and consumer analysis; â development of a program to attract consumers to the market using innovative sales methods. The graduate qualification work was carried out on the basis of the startup Chocolate Fiesta (SP Kovalevsky Maxim Markovich). Methods: General scientific research methods were used: content and comparative analysis, the method of analogies, as well as specific research methods, in particular, cluster analysis, expert evaluation, processing of expert estimates, data collection and processing, infographics. The main results of the graduate qualification work: â a feasibility study of the startup Chocolate Fiesta was completed, problems were identified in the field of marketing and sales; â conducted market segmentation and analysis of consumers of innovative products; â developed active and passive sales plan, advertising costs; â the size of the sales department and the wages of the sales department are calculated; â analysis of the effectiveness of the developed sales plan is made; â developed methods of sales of innovative products of the startup Chocolate Fiesta (SP Kovalevsky Maxim Markovich). The practical significance of the work is determined by the possibility of applying the results of the work for the startup Chocolate Fiesta (SP Kovalevsky Maxim Markovich).