title: ÐÐ½Ð°Ð»Ð¸Ð· Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ð½ÑÐ¾Ð³ÑÐ°ÑÐ¸ÐºÐ¸ Ð² Ð³Ð¾Ð´Ð¾Ð²ÑÑ Ð¾ÑÑÐµÑÐ°Ñ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð¹
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Analysis of the use of infographics in the annual reports of Russian corporations
Creators: name: ÐÐ°ÑÐ»Ð°Ð¼Ð¾Ð²Ð°, ÐÐ°ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¸Ð½ÑÐ¾Ð³ÑÐ°ÑÐ¸ÐºÐ°
Ð²Ð¸Ð·ÑÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¸Ð½ÑÐ¾Ð³ÑÐ°ÑÐ¸ÐºÐ°
ÑÑÐ°ÑÐ¸ÑÑÐ¸ÐºÐ°
Ð´Ð¸Ð°Ð³ÑÐ°Ð¼Ð¼Ð°
Ð´Ð¸Ð·Ð°Ð¹Ð½
Ð³Ð¾Ð´Ð¾Ð²Ð¾Ð¹ Ð¾ÑÑÐµÑ
infographics
data visualisation
business infographics
statistics
chart
design
annual report

description: Ð¦ÐµÐ»ÑÑ Ð½Ð°ÑÑÐ¾ÑÑÐµÐ³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð³ÑÐ°ÑÐ¸ÐºÐ¸ Ð² Ð³Ð¾Ð´Ð¾Ð²ÑÑ Ð¾ÑÑÐµÑÐ°Ñ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð¹. ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐµÐ»Ð¸ ÑÐµÑÐ°Ð»Ð¸ÑÑ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÐ»Ð°ÑÑÐ¸ÑÐ¸ÑÐ¸ÑÐ¾Ð²Ð°ÑÑ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ðµ ÑÐ¿Ð¾ÑÐ¾Ð±Ñ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð´Ð°Ð½Ð½ÑÑ. 2. ÐÑÑÐ²Ð¸ÑÑ ÑÑÐ´Ð¾Ð¶ÐµÑÑÐ²ÐµÐ½Ð½ÑÐµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° Ð³Ð¾Ð´Ð¾Ð²ÑÑ Ð¾ÑÑÐµÑÐ¾Ð². 3. Ð¡ÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°ÑÑ ÐºÑÐ¸ÑÐµÑÐ¸Ð¸ Ð¾ÑÐµÐ½ÐºÐ¸ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° Ð³Ð¾Ð´Ð¾Ð²ÑÑ Ð¾ÑÑÐµÑÐ¾Ð². 4. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð³Ð¾Ð´Ð¾Ð²ÑÐµ Ð¾ÑÑÐµÑÑ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð¹. 5. Ð¡ÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ½Ð¾Ðµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ Ð¿Ð¾ ÑÐµÐ´Ð¸Ð·Ð°Ð¹Ð½Ñ Ð³Ð¾Ð´Ð¾Ð²Ð¾Ð³Ð¾ Ð¾ÑÑÐµÑÐ° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¹ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð¸. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð½Ð°ÑÑÐ¾ÑÑÐµÐ³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ ÑÐ¸ÑÑÐµÐ¼Ð°ÑÐ¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÑÐµÐ´ÑÑÐ²Ð° Ð²Ð¸Ð·ÑÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð´Ð°Ð½Ð½ÑÑ, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐµÐ´ÑÑÐ² Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ð¸ Ð¸ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð¸Ð½ÑÐ¾Ð³ÑÐ°ÑÐ¸ÐºÐ¸. Ð¢Ð°ÐºÐ¶Ðµ Ð±ÑÐ»Ð¸ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ Ð¿Ð¾Ð½ÑÑÐ¸Ñ Ð³Ð¾Ð´Ð¾Ð²Ð¾Ð³Ð¾ Ð¾ÑÑÐµÑÐ°, ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð° ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÐ° Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð³ÑÐ°ÑÐ¸ÐºÐ¸ Ð² Ð´Ð°Ð½Ð½ÑÑ ÑÐ¸Ð¿Ð°Ñ Ð¾ÑÑÐµÑÐ½ÑÑ Ð´Ð¾ÐºÑÐ¼ÐµÐ½ÑÐ¾Ð². ÐÑÐ¾Ð¼Ðµ ÑÐ¾Ð³Ð¾, ÑÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÐºÑÐ¸ÑÐµÑÐ¸Ð¸ Ð¾ÑÐµÐ½ÐºÐ¸ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° Ð² Ð³Ð¾Ð´Ð¾Ð²ÑÑ Ð¾ÑÑÐµÑÐ°Ñ Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¾Ð¿ÑÑÐ° Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾-Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° Ð³Ð¾Ð´Ð¾Ð²ÑÑ Ð¾ÑÑÐµÑÐ¾Ð². ÐÐ°ÐºÐ¾Ð½ÐµÑ, Ð±ÑÐ»Ð¾ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ½Ð¾Ðµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ Ð¿Ð¾ ÑÐµÐ´Ð¸Ð·Ð°Ð¹Ð½Ñ Ð¾Ð´Ð½Ð¾Ð³Ð¾ Ð¸Ð· Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÑ Ð³Ð¾Ð´Ð¾Ð²ÑÑ Ð¾ÑÑÐµÑÐ¾Ð². ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ ÑÐºÐ°Ð·Ð°Ð½Ð½ÑÑ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»ÑÑ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ Figma, Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð° Microsoft PowerPoint Ð¸ Ð¿ÑÐ¾ÑÐ¸Ðµ Ð¾ÑÐ¸ÑÐ½ÑÐµ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ. ÐÐ°Ð¶Ð½Ð¾ÑÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÐºÑÐ¸ÑÐµÑÐ¸ÐµÐ² Ð´Ð»Ñ Ð¾ÑÐµÐ½ÐºÐ¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ð½ÑÐ¾Ð³ÑÐ°ÑÐ¸ÐºÐ¸ Ð² Ð³Ð¾Ð´Ð¾Ð²ÑÑ Ð¾ÑÑÐµÑÐ°Ñ.
description: The purpose of this study is to identify the characteristics of information graphics in corporate annual reports. The research set and solve the following goals: 1. Classify graphical ways of presenting data. 2. Identify the artistic features of the design of annual reports. 3. Formulate criteria for evaluating the design of annual reports. 4. Analyse the annual reports of Russian corporations. 5. Formulate a project proposal for the redesign of a Russian corporations annual report. As a result of this study, data visualisation tools were systematised, and a comparative analysis of automation tools and infographics creation was carried out. The concepts of annual report were also defined, the specifics of information graphics in these types of reporting documents were considered. In addition, the criteria for evaluating design in annual reports were formulated and the national experience of information-graphic design of annual reports was analysed. Finally, a project proposal for the redesign of one of the analysed annual reports was developed. The Figma tool, Microsoft PowerPoint and other office applications were used to achieve the above results. The importance of the study lies in the development of criteria for evaluating the use of infographics in annual reports.