title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿Ð»Ð°Ð½Ð° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½Ð¾Ð¹ Ð¸Ð³ÑÑ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÑÐ¸ Â«Ð ÐÐ¾Ð½ÑÐ°ÐºÑÐµÂ» Ð´Ð»Ñ ÐÐÐ Â«Ð£ÐÐÐ¡Ð¡Â»
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a mobile game promotion plan on the âVKontakteâ social network for LLC âULISSâ
Creators: name: ÐÐ°ÑÐ¼Ð¾Ð²Ð°, ÐÐ»ÐµÐºÑÐ°Ð½Ð´ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¿Ð»Ð°Ð½ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
ÑÐ°ÑÐ³ÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð²Ð¾Â "ÐÐÐ¾Ð½ÑÐ°ÐºÑÐµ"
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿Ð»Ð°Ð½Ð° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
promotion plan
social networks
targeting advertising
promotion in âVKontakteâ
development of a promotion plan

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description: The aim of the graduate qualification work is to develop a plan for promoting a mobile game in the social network "VKontakte" for LLC "ULISS". The work has been carried out on the materials LLC "ULISS". Research methods used: traditional data analysis, comparison and analysis of statistics, systematization of the obtained theoretical data, data analysis. The main results of the graduate qualification work: â described the mobile games market; â target audience described; â methods of promotion of competitors are analyzed; â a plan was drawn up to promote a mobile game on the "VKontakte" social network for LLC "ULISS"; â cost estimates were compiled, and the effectiveness of the plan drawn up was calculated. The areas of the graduate qualification work results application: the results obtained can be used to develop the promotion of LLC "ULISS", as well as other organizations providing goods in the gaming industry. Conclusions. Tasks have been solved, aim has been achieved, the areas of the results application have been determined. During the work, it was found out that the promotion of mobile games has its own characteristics. It is important to consider the goals of promotion (joining a group, downloading a game or in-game sales) and the features of the "VKontakte" social network. The main ways to promote mobile games on "VKontakte" were identified: bloggers, targeted advertising, content marketing. Based on the analysis of existing methods LLC "ULISS" developed a promotion plan: a sales funnel was developed, a media plan was drawn up, costs were calculated, and efficiency was calculated.