title: ÐÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ðµ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¸Ð±ÐµÑÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð°Ð½Ð´Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The communication support of the activities of the eSports club of SPbPU Peter the Great "Black Bears - Polytech"
Creators: name: Ð­ÑÐµÐ´ÑÐ»Ð°ÐµÐ², Ð ÑÑÐ»Ð°Ð½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ðµ
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ðµ
ÐºÐ¸Ð±ÐµÑÑÐ¿Ð¾ÑÑ
ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¸Ð¹ ÐºÐ¸Ð±ÐµÑÑÐ¿Ð¾ÑÑ
ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¸Ð¹ ÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½ÑÐ¹ ÐºÐ»ÑÐ± Â«Ð§ÑÑÐ½ÑÐµ ÐÐµÐ´Ð²ÐµÐ´Ð¸ â ÐÐ¾Ð»Ð¸ÑÐµÑ Â»
communication support
social networks
PR support
cybersport
student esports
student sport club "Black Bears - Polytech"

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð° Ð½Ð¸Ð·ÐºÐ¸Ð¹ ÑÑÐ¾Ð²ÐµÐ½Ñ Ð¾ÑÐ²ÐµÐ´Ð¾Ð¼Ð»ÑÐ½Ð½Ð¾ÑÑÐ¸ ÑÑÑÐ´ÐµÐ½ÑÐ¾Ð² Ð¾ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¸Ñ ÐºÐ¸Ð±ÐµÑÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½ÑÑ ÐºÐ¾Ð¼Ð°Ð½Ð´, Ð²Ð²Ð¸Ð´Ñ Ð½Ðµ Ð¿ÑÐ¾ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½Ð¾Ð³Ð¾ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¸ÑÑÐ»ÐµÐ´ÑÐµÑÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ðµ ÐºÐ¸Ð±ÐµÑÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½ÑÑ ÐºÐ»ÑÐ±Ð¾Ð². Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð³Ð¾ Ð¾Ð¿ÑÑÐ° ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¸Ð±ÐµÑÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½ÑÑ ÐºÐ»ÑÐ±Ð¾Ð². Ð ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð¾Ð±ÑÐµÐºÑÐ° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð° Ð²ÑÐ±ÑÐ°Ð½Ð° ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ðµ ÐºÐ¸Ð±ÐµÑÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½ÑÑ ÐºÐ»ÑÐ±Ð¾Ð². ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ðµ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¸Ð±ÐµÑÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ ÐºÐ»ÑÐ±Ð° Ð¡ÐÐ±ÐÐ£ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾ Â«Ð§ÑÑÐ½ÑÐµ ÐÐµÐ´Ð²ÐµÐ´Ð¸ â ÐÐ¾Ð»Ð¸ÑÐµÑÂ». Ð Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÑÐµÐ½ÑÐ°, Ð±ÐµÐ½ÑÐ¼Ð°ÑÐºÐ¸Ð½Ð³ Ð¸ ÑÐºÑÐ¿ÐµÑÑÐ½ÑÐ¹ Ð¾Ð¿ÑÐ¾Ñ, Ð¸ÑÑÐ¾Ð´Ñ Ð¸Ð· ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÐºÐ¾ÑÐ¾ÑÑÑ, Ð±ÑÐ»Ð¸ ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸. ÐÐµÐºÐ¾ÑÐ¾ÑÑÐµ Ð¸Ð· ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð±ÑÐ»Ð¸ ÑÐµÐ°Ð»Ð¸Ð·Ð¾Ð²Ð°Ð½Ñ. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¼Ñ ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¸Ð±ÐµÑÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ ÐºÐ»ÑÐ±Ð°.
description: The low level of students awareness of the activities of student esports teams of is considered due to undeveloped communication support is the problem of this final qualification work. The paper investigates the communication support of esports clubs. The paper analyzes the Russian experience of communication support for the activities of esports clubs. The communication support of esports clubs was chosen as the object of the study. The subject of the research is the communication support of the activities of the eSports club of SPbPU Peter the Great "Black Bears - Polytech". Content analysis, benchmarking and an expert survey were carried out in the practical part based on the results of which recommendations were drawn up. Some of the recommendations have been implemented. As a result, recommendations were developed for communication support for the activities of an eSports club.