title: ÐÐ¾Ð»Ð¾Ð´ÐµÐ¶Ð½ÑÐµ ÑÐ¾Ð¾Ð±ÑÐµÑÑÐ²Ð° Ð² ÑÐ¸ÑÑÐµÐ¼Ðµ Ð¿ÑÐ±Ð»Ð¸ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Youth communities in the public communications system
Creators: name: ÐÐ°Ð¹ÑÐ¸ÐµÐ², ÐÐ¹Ð´Ð°Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐ¸ÑÑÐµÐ¼Ð° Ð¿ÑÐ±Ð»Ð¸ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹
Ð¼Ð¾Ð»Ð¾Ð´ÐµÐ¶Ð½ÑÐµ ÑÐ¾Ð¾Ð±ÑÐµÑÑÐ²Ð° Ð¡ÐÐ±ÐÐ£
Ð²Ð¾Ð»Ð¾Ð½ÑÑÑÑÐºÐ¾Ðµ ÑÐ¾Ð¾Ð±ÑÐµÑÑÐ²Ð¾
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ðµ
ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐ¾Ð±ÑÑÐ¸Ñ
ÑÐµÑÑÐ¸Ð²Ð°Ð»Ñ Ð´ÑÑÐ¶Ð±Ñ
public communication system
SPbPU youth communities
volunteer community
communication support
special events
friendship festival

description: ÐÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð°Ð´Ð°Ð¿ÑÐ°ÑÐ¸Ð¸ ÑÐ¸ÑÑÐµÐ¼Ñ Ð¿ÑÐ±Ð»Ð¸ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð¿Ð¾Ð´ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐ¸ Ð¸ Ð·Ð°Ð´Ð°ÑÐ¸ Ð¦ÐµÐ½ÑÑÐ° Ð²Ð¾Ð»Ð¾Ð½ÑÐµÑÑÐºÐ¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð² Â«ÐÐ°ÑÐ¼Ð¾Ð½Ð¸ÑÂ» Ð´Ð»Ñ Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ Ð¼Ð¾Ð»Ð¾Ð´ÐµÐ¶Ð½ÑÑ ÑÐ¾Ð¾Ð±ÑÐµÑÑÐ². Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¸ÑÑÐ»ÐµÐ´ÑÐµÑÑÑ Ð¸ÑÑÐ¾ÑÐ¸Ñ Ð¸ ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÐ° ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ ÑÑÐµÐ´Ð¸ Ð¼Ð¾Ð»Ð¾Ð´ÐµÐ¶Ð½ÑÑ ÑÐ¾Ð¾Ð±ÑÐµÑÑÐ². ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð°Ð´Ð°Ð¿ÑÐ°ÑÐ¸Ð¸ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¾Ð¿ÑÑÐ° Ð¿ÑÐµÐ´Ð»Ð°Ð³Ð°ÐµÑÑÑ ÑÐ¸ÑÑÐµÐ¼Ð° ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑÑÐºÐ¾Ð³Ð¾ Ð²Ð¾Ð»Ð¾Ð½ÑÑÑÑÐºÐ¾Ð³Ð¾ ÑÐ¾Ð¾Ð±ÑÐµÑÑÐ²Ð° Ð¿Ð¾ÑÑÐµÐ´ÑÑÐ²Ð¾Ð¼ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐ¾Ð±ÑÑÐ¸Ð¹. ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð²ÑÑÑÑÐ¿Ð¸Ð»Ð° ÑÐ¸ÑÑÐµÐ¼Ð° Ð¿ÑÐ±Ð»Ð¸ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð¼Ð¾Ð»Ð¾Ð´ÐµÐ¶Ð½ÑÑ ÑÐ¾Ð¾Ð±ÑÐµÑÑÐ², Ð° Ð¿ÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ â Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¦ÐµÐ½ÑÑÐ° Ð²Ð¾Ð»Ð¾Ð½ÑÑÑÑÐºÐ¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð² Â«ÐÐ°ÑÐ¼Ð¾Ð½Ð¸ÑÂ» Ð¡ÐÐ±ÐÐ£ Ð¿Ð¾ÑÑÐµÐ´ÑÑÐ²Ð¾Ð¼ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¤ÐµÑÑÐ¸Ð²Ð°Ð»Ñ Ð´ÑÑÐ¶Ð±Ñ ÐºÐ¾ ÐÐ½Ñ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¹ ÑÐ¾Ð»Ð¸Ð´Ð°ÑÐ½Ð¾ÑÑÐ¸ ÑÑÑÐ´ÐµÐ½ÑÐ¾Ð². Ð Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ ÑÐ¾ÑÐ¸Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð¾Ð¿ÑÐ¾Ñ, ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, Ð°Ð½Ð°Ð»Ð¸Ð· Ð¼ÐµÐ´Ð¸Ð°Ð°ÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸, Ð¿Ð¾Ð´Ð³Ð¾ÑÐ¾Ð²Ð»ÐµÐ½ ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð¿Ð»Ð°Ð½, Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð¹ ÑÑÐµÐ´Ñ, ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ðµ Ð¿Ð¾ÑÑÑÐµÑÐ° ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ð¦ÐµÐ½ÑÑÐ° Ð²Ð¾Ð»Ð¾Ð½ÑÑÑÑÐºÐ¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð² Â«ÐÐ°ÑÐ¼Ð¾Ð½Ð¸ÑÂ» Ð¡ÐÐ±ÐÐ£. ÐÑÐ»Ð¾ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¾ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾Ðµ ÑÐ¾Ð±ÑÑÐ¸Ðµ, Ð½Ð° ÐµÐ³Ð¾ Ð¾ÑÐ½Ð¾Ð²Ðµ Ð²ÑÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ðº Ð¿Ð¾ÑÐ»ÐµÐ´ÑÑÑÐµÐ¹ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐ¾Ð±ÑÑÐ¸Ð¹.
description: The final qualifying work is devoted to the adaptation of the public communications system to the capabilities and tasks of the Center for Volunteer Projects "Harmony" to attract various youth communities. The paper explores the history and specifics of communication among youth communities. Based on the adaptation of domestic experience, a system for the development of communication support for the university volunteer community through the organization of special events is proposed. The object of the study was the system of public communications of youth communities, and the subject was to increase the effectiveness of the communication activities of the Center for Volunteer Projects "Harmony" of SPbPU through the project of the Festival of Friendship for the Day of International Solidarity of Students. In the practical part, a sociological survey, comparative analysis, SWOT analysis, analysis of media activity were conducted, a content plan was prepared, an analysis of the competitive environment, and a portrait of the target audience of the Center for Volunteer Projects "Harmony" of SPbPU was created. A special event was held, and recommendations for the subsequent implementation of special events were developed on its basis.