title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐÐ Â«Ð¡ÐÐÐ¢ÐÐÐ«Ð Ð¢ÐÐ¥ÐÐÐÐÐÐÐÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of measures to improve the marketing activities of the company (using the example of LLC Lighting technologies IGC)
Creators: name: ÐÑÐ¸Ð¼Ð¾Ð²Ð°, ÐÐ°ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÐµÐºÐ»Ð°Ð¼Ð°
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³-Ð¼Ð¸ÐºÑ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
marketing
advertising
marketing mix
marketing activities

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description: The aim of the graduate qualification work It is the development of measures to improve the marketing activities of the company LLC Lighting technologies IGC. The work has been carried out on the materials information from LLC Lighting technologies IGC and data on the companys marketing activities. Research methods used: generalization and grouping, analysis and synthesis of information, index and statistical, competitive analysis, comparison and grouping of data, methods of economic efficiency. The following software and information technologies were used in data processing: Microsoft Office, including Microsoft Word and Microsoft Exel. The main results of the graduate qualification work. â The theoretical foundations of marketing and marketing activities are considered; â An analysis of the marketing activities of LLC Lighting technologies IGC was carried out; â Measures have been developed to improve marketing activities. The areas of the graduate qualification work results application: the research results can be used in the management of the marketing strategy of LLC Lighting technologies IGC, serve as educational material for studying marketing practices at universities, as well as provide valuable insights for other companies in the lighting technology industry seeking to improve their marketing activities. Conclusions. Tasks have been solved, aim has been achieved, the areas of the results application have been determined.