title: ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ°ÐºÑÐ¸ÐºÐ¸ Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¹ Ð´Ð»Ñ ÑÑÐ°ÑÑÐ°Ð¿Ð¾Ð²: ÐºÐµÐ¹Ñ ÐºÑÐ°ÑÐ´ÑÐ°Ð½Ð´Ð¸Ð½Ð³Ð¾Ð²ÑÑ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Examining the modern practice of finding sponsorship for startups â crowdfunding platforms case
Creators: name: ÐÐ¾Ð»ÐºÐ¾Ð², ÐÐ»Ð°Ð´Ð¸Ð¼Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÐºÑÐ°ÑÐ´ÑÐ°Ð½Ð´Ð¸Ð½Ð³
Ð¿ÑÐ¾ÐµÐºÑ
ÑÐ¸Ð½Ð°Ð½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
ÑÐ¿Ð¾Ð½ÑÐ¾Ñ
Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»ÑÑÑÐ²Ð¾
ÑÑÐ°ÑÑÐ°Ð¿
ÑÑÐ¿ÐµÑ
ÐºÐ¸ÐºÑÑÐ°ÑÑÐµÑ
crowdfunding
campaign
sponsorship
sponsor
entrepreneurship
start-up
success
kickstarter

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ°ÐºÑÐ¸ÐºÐ¸ Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¹ Ð´Ð»Ñ ÑÑÐ°ÑÑÐ°Ð¿Ð¾Ð²: ÐºÐµÐ¹Ñ ÐºÑÐ°ÑÐ´ÑÐ°Ð½Ð´Ð¸Ð½Ð³Ð¾Ð²ÑÑ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Â». ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¾Ð³Ð¾, ÐºÐ°Ðº Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»Ð¸ Ð¼Ð¾Ð³ÑÑ ÑÐ¸Ð½Ð°Ð½ÑÐ¸ÑÐ¾Ð²Ð°ÑÑ ÑÐ²Ð¾Ð¸ ÑÑÐ°ÑÑÐ°Ð¿-Ð¿ÑÐ¾ÐµÐºÑÑ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ ÐºÑÐ°ÑÐ´ÑÐ°Ð½Ð´Ð¸Ð½Ð³Ð¾Ð²ÑÑ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼ Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ñ ÐºÐ»ÑÑÐµÐ²ÑÑ ÑÐ²Ð¾Ð¹ÑÑÐ² ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð² Ð¿ÑÐ¸ ÑÐ¸Ð½Ð°Ð½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ð¸ Ð·Ð° ÑÑÐµÑ ÐºÑÐ°ÑÐ´ÑÐ°Ð½Ð´Ð¸Ð½Ð³Ð°. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¾ÑÐ½Ð¾Ð² Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸Ð¼Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ. 2. Ð¡Ð±Ð¾Ñ Ð´Ð°Ð½Ð½ÑÑ Ð¸ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð²ÑÐ±Ð¾ÑÐºÐ¸ Ð´Ð°Ð½Ð½ÑÑ Ð´Ð»Ñ Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ñ Ð°Ð»Ð³Ð¾ÑÐ¸ÑÐ¼Ð°. 3. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð°Ð»Ð³Ð¾ÑÐ¸ÑÐ¼Ð° Ð´Ð»Ñ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ñ Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ Ð°ÐºÑÑÐ°Ð»ÑÐ½ÑÑ ÑÐµÐ¼ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½ÑÑ Ð¸Ð´ÐµÐ¹ Ð´Ð»Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð½Ð° ÐºÑÐ°ÑÐ´ÑÐ°Ð½Ð´Ð¸Ð½Ð³Ð¾Ð²ÑÑ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ð°Ñ. ÐÐ¾ÑÐºÐ¾Ð»ÑÐºÑ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¸Ð´ÐµÐ¸ ÑÑÐ¸ÑÐ°ÐµÑÑÑ Ð¾Ð´Ð½Ð¸Ð¼ Ð¸Ð· ÐºÐ»ÑÑÐµÐ²ÑÑ ÑÐ°ÐºÑÐ¾ÑÐ¾Ð² ÑÑÐ¿ÐµÑÐ½Ð¾Ð¹ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ°, Ð²Ð°Ð¶Ð½Ð¾ Ð¾ÑÑÐ»ÐµÐ¶Ð¸Ð²Ð°ÑÑ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐµ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ Ð² Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»ÑÑÑÐ²Ðµ Ð¿ÑÐ¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð² Ð½Ð° Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ðµ. Ð§ÑÐ¾Ð±Ñ Ð²ÑÑÑÐ½Ð¸ÑÑ, ÐºÐ°ÐºÐ¸Ðµ ÑÐµÐ¼Ñ ÑÐ²ÑÐ·Ð°Ð½Ñ Ñ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÑÐ¿ÐµÑÐ½Ð¾Ð¹ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸ÐµÐ¹ Ð¿ÑÐ¾ÐµÐºÑÐ°, Ð±ÑÐ»Ð¾ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¾ ÑÐ¼Ð¿Ð¸ÑÐ¸ÑÐµÑÐºÐ¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ñ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸ÐµÐ¼ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð¼Ð°ÑÐ¸Ð½Ð½Ð¾Ð³Ð¾ Ð¾Ð±ÑÑÐµÐ½Ð¸Ñ (NLP). ÐÑÐ±Ð¾ÑÐºÐ° Ð½Ð°Ð±Ð»ÑÐ´ÐµÐ½Ð¸Ð¹ Ð½Ð° Ð¸ÑÑÐ¾ÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð´Ð°Ð½Ð½ÑÑ, Ð²Ð·ÑÑÐ°Ñ Ð´Ð»Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð²ÐºÐ»ÑÑÐ°Ð»Ð° Ð¿Ð¾ÑÑÐ¸ 300 000 Ð¾Ð±ÑÐµÐºÑÐ¾Ð² Ð´Ð°Ð½Ð½ÑÑ, ÑÐ²ÑÐ·Ð°Ð½Ð½ÑÑ Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÐ¼Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ°Ð¼Ð¸, ÑÐ¾Ð±Ð¸ÑÐ°ÑÑÐ¸Ð¼Ð¸ ÑÑÐµÐ´ÑÑÐ²Ð° Ð½Ð° Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ðµ âKickstarterâ. ÐÑÐ»Ð¾ Ð¾Ð±Ð½Ð°ÑÑÐ¶ÐµÐ½Ð¾, ÑÑÐ¾ Ð¸Ð´ÐµÐ¸, Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÐµ Ð½Ð° ÑÐ»ÑÑÑÐµÐ½Ð¸Ðµ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ Ð»ÑÐ´ÐµÐ¹, Ð¿ÑÐ¸Ð²Ð½ÐµÑÐµÐ½Ð¸Ðµ ÑÐ´Ð¾Ð²Ð¾Ð»ÑÑÑÐ²Ð¸Ñ Ð¸ ÑÐ°Ð´Ð¾ÑÑÐ¸ Ð² Ð¿Ð¾Ð²ÑÐµÐ´Ð½ÐµÐ²Ð½ÑÑ Ð¶Ð¸Ð·Ð½Ñ, ÐºÐ°Ðº Ð¿ÑÐ°Ð²Ð¸Ð»Ð¾, Ð³Ð¾ÑÐ°Ð·Ð´Ð¾ Ð±Ð¾Ð»ÐµÐµ Ð¿Ð¾Ð¿ÑÐ»ÑÑÐ½Ñ ÑÑÐµÐ´Ð¸ ÑÐ¿Ð¾Ð½ÑÐ¾ÑÐ¾Ð² Ð¸, ÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾, Ñ Ð³Ð¾ÑÐ°Ð·Ð´Ð¾ Ð±Ð¾Ð»ÑÑÐµÐ¹ Ð²ÐµÑÐ¾ÑÑÐ½Ð¾ÑÑÑÑ Ð±ÑÐ´ÑÑ Ð¿Ð¾Ð»Ð½Ð¾ÑÑÑÑ Ð¸Ð»Ð¸ Ñ Ð¸Ð·Ð±ÑÑÐºÐ¾Ð¼ Ð¿ÑÐ¾ÑÐ¸Ð½Ð°Ð½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¿Ð¾ ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ñ Ñ Ð´ÑÑÐ³Ð¸Ð¼Ð¸ Ð¸Ð´ÐµÑÐ¼Ð¸, Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÐ¼Ð¸ Ð² Ð²ÑÐ±Ð¾ÑÐºÐµ. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½Ð¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿Ð¾Ð¼Ð¾Ð³Ð°ÐµÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ ÐºÐ»ÑÑÐµÐ²ÑÐµ Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð´Ð»Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ð¸ ÑÐ²Ð¾ÐµÐ³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð½Ð° ÐºÑÐ°ÑÐ´ÑÐ°Ð½Ð´Ð¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ðµ.
description: The subject of the graduate qualification work is âExamining the modern practice of finding sponsorship for startups â crowdfunding platforms caseâ. The given work is devoted to examining how entrepreneurs can raise funds for start-up projects using crowdfunding platforms and identifying key properties of effective project positioning when financing through crowdfunding. The research set the following goals: 1. Provide deep research into theoretical bases of the study being conducted. 2. Collect data and form a data sample that would be considered for building an algorithm. 3. Deliver an algorithm that would efficiently bring the most relevant topics for potential ideas which can be efficiently positioned at the crowdfunding platforms and deliver positive results. As long as the idea proposition is considered to be one of the key factors of a projectâs successful delivery, it is relevant to be able to follow up-to-date trends in entrepreneurship while framing the projects at the platform. In order to examine which topics are associated with potential successful delivery of a project, an empirical study with NLP machine learning tools application was conducted. The historical data sample taken for consideration included almost 300 000 data objects related to diverse projects seeking funds at âKickstarterâ platform. It was found out that the ideas aimed at enhancing human interaction, bringing pleasure and joy to day-to-day life tend to be much more popular among sponsors and, thus, are much more likely to be fully financed or over financed compared to the other ideas presented in the sample. The research delivered helps to identify the key positioning patterns one should use while promoting their project at the crowdfunding platform.