title: Ð¡ÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð°Ñ Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð° Ð²Ð¾Ð´Ð¾Ðº, Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ñ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Comparative assessment of the quality of vodka, analysis of consumer preferences and development of proposals to improve them
Creators: name: Ð§ÐµÑÐ°Ð½ÑÐ²Ð°, ÐÐ°ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð°Ð»ÐºÐ¾Ð³Ð¾Ð»ÑÐ½Ð°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
Ð²Ð¾Ð´ÐºÐ°
ÑÑÐ¸Ð»Ð¾Ð²ÑÐ¹ ÑÐ¿Ð¸ÑÑ
Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð°
Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ðµ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ñ
Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½Ñ
alcoholic products
vodka
ethyl alcohol
quality assessment
consumer preferences
assortment

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐµ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ ÑÐ²Ð¾Ð¹ÑÑÐ² Ð²Ð¾Ð´Ð¾Ðº, Ð°Ð½Ð°Ð»Ð¸Ð·Ñ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð°Ð»ÐºÐ¾Ð³Ð¾Ð»ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ ÐµÐ³Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð² ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¼ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. Ð¢Ð¾Ð²Ð°ÑÐ¾Ð²ÐµÐ´Ð½Ð°Ñ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð° Ð²Ð¾Ð´ÐºÐ¸. 2. ÐÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð° Ð²Ð¾Ð´Ð¾Ðº Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½ÑÑ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´Ð¸ÑÐµÐ»ÐµÐ¹ Ð¿Ð¾ Ð¾ÑÐ³Ð°Ð½Ð¾Ð»ÐµÐ¿ÑÐ¸ÑÐµÑÐºÐ¸Ð¼ Ð¸ ÑÐ¸Ð·Ð¸ÐºÐ¾-ÑÐ¸Ð¼Ð¸ÑÐµÑÐºÐ¸Ð¼ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÑÐ¼. 3. ÐÐ°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿Ð¾ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ Ð¿ÑÐ¸ Ð²ÑÐ±Ð¾ÑÐµ Ð¸ Ð¿Ð¾ÐºÑÐ¿ÐºÐµ Ð²Ð¾Ð´Ð¾Ðº. 4. ÐÐ½Ð°Ð»Ð¸Ð· ÑÑÑÑÐºÑÑÑÑ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° ÐºÑÐµÐ¿ÐºÐ¾Ð°Ð»ÐºÐ¾Ð³Ð¾Ð»ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð² ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¼ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ ÐµÐ³Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸Ð»Ð¸ÑÑ Ð½Ð° Ð±Ð°Ð·Ðµ Ð»Ð°Ð±Ð¾ÑÐ°ÑÐ¾ÑÐ¸Ð¸ ÑÐºÑÐ¿ÐµÑÑÐ¸Ð·Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ ÑÐ¾Ð²Ð°ÑÐ¾Ð² ÐÐ¨Ð¡Ð¸Ð¢. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ ÑÑÐ°Ð½Ð´Ð°ÑÑÐ½ÑÐµ Ð¸ Ð¾Ð±ÑÐµÐ¿ÑÐ¸Ð·Ð½Ð°Ð½Ð½ÑÐµ Ð² ÑÐ¾Ð²Ð°ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ð¸ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: Ð¾ÑÐ³Ð°Ð½Ð¾Ð»ÐµÐ¿ÑÐ¸ÑÐµÑÐºÐ¸Ðµ, ÑÐºÑÐ¿ÐµÑÑÐ½ÑÐµ, ÑÐ¸Ð·Ð¸ÐºÐ¾-ÑÐ¸Ð¼Ð¸ÑÐµÑÐºÐ¸Ðµ. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð±ÑÐ»Ð¸ ÑÐ´ÐµÐ»Ð°Ð½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð²ÑÐ²Ð¾Ð´Ñ. ÐÐ¿ÑÐµÐ´ÐµÐ»ÑÑÑÐ¸Ð¼Ð¸ ÑÐ°ÐºÑÐ¾ÑÐ°Ð¼Ð¸ Ð¿ÑÐ¸ Ð²ÑÐ±Ð¾ÑÐµ Ð¸ Ð¿Ð¾ÐºÑÐ¿ÐºÐµ Ð²Ð¾Ð´ÐºÐ¸ ÑÑÐµÐ´Ð¸ Ð¶Ð¸ÑÐµÐ»ÐµÐ¹ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð° ÑÐ²Ð»ÑÐ»Ð¸ÑÑ ÑÐ¾ÑÐ³Ð¾Ð²Ð°Ñ Ð¼Ð°ÑÐºÐ° Ð¸ ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÑ. ÐÐ±ÑÐ°Ð·ÐµÑ Ð²Ð¾Ð´ÐºÐ¸ Â«Finsky IceÂ» Ð¸Ð¼ÐµÐ» Ð¿Ð¾ Ð¾ÑÐ³Ð°Ð½Ð¾Ð»ÐµÐ¿ÑÐ¸ÑÐµÑÐºÐ¸Ð¼ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÑÐ¼ Ð¼Ð°ÐºÑÐ¸Ð¼Ð°Ð»ÑÐ½ÑÐ¹ Ð±Ð°Ð»Ð» â 9,8. ÐÐ½ Ð¸Ð¼ÐµÐ» ÑÑÐºÐ¾ Ð²ÑÑÐ°Ð¶ÐµÐ½Ð½ÑÐ¹ Ð°ÑÐ¾Ð¼Ð°Ñ, ÑÐ²Ð¾Ð¹ÑÑÐ²ÐµÐ½Ð½ÑÐ¹ Ð²Ð¾Ð´ÐºÐµ, Ð¼ÑÐ³ÐºÐ¸Ð¹ ÑÐ¸ÑÑÑÐ¹ Ð²ÐºÑÑ. ÐÐ±ÑÐ°Ð·ÑÑ 5 (Ð²Ð¾Ð´ÐºÐ° Â«ÐÐµÐ»ÐµÐ½ÑÐºÐ°ÑÂ» ÐÐ»Ð°ÑÑÐ¸ÐºÐ°) Ð¸ 3 (Ð²Ð¾Ð´ÐºÐ° Â«Ð¥Ð°ÑÐºÐ¸Â» ÐÐµÐ³ÐµÐ½Ð´Ð° ÑÐµÐ²ÐµÑÐ°) Ð¿Ð¾Ð»ÑÑÐ¸Ð»Ð¸ ÑÐ°ÐºÐ¶Ðµ Ð²ÑÑÐ¾ÐºÐ¸Ðµ Ð±Ð°Ð»Ð»Ñ: 9,5 Ð¸ 9,4 Ð±Ð°Ð»Ð»Ð°, ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾. ÐÑÐµ Ð¾Ð±ÑÐ°Ð·ÑÑ Ð²Ð¾Ð´Ð¾Ðº ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²Ð¾Ð²Ð°Ð»Ð¸ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸ÑÐ¼ ÑÑÐ°Ð½Ð´Ð°ÑÑÐ° Ð¿Ð¾ ÑÐµÐ»Ð¾ÑÐ½Ð¾ÑÑÐ¸, ÐºÐ¸ÑÐ»Ð¾ÑÐ½Ð¾ÑÑÐ¸ Ð¸ ÑÐ¾Ð´ÐµÑÐ¶Ð°Ð½Ð¸Ñ ÑÑÐ¸Ð»Ð¾Ð²Ð¾Ð³Ð¾ ÑÐ¿Ð¸ÑÑÐ° Ð·Ð° Ð¸ÑÐºÐ»ÑÑÐµÐ½Ð¸ÐµÐ¼ Ð¾Ð±ÑÐ°Ð·ÑÐ° 1, Ð² ÐºÐ¾ÑÐ¾ÑÐ¾Ð¼ ÑÑÑÐ°Ð½Ð¾Ð²Ð¸Ð»Ð¸ Ð¾ÑÐºÐ»Ð¾Ð½ÐµÐ½Ð¸Ðµ Ð½Ð° 0,5% Ð¿Ð¾ ÐºÑÐµÐ¿Ð¾ÑÑÐ¸. ÐÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Â«ÐÐ°Ð²ÐºÐ° ÐÐ°ÑÑÑÐ°Â» Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½ ÑÐ¸ÑÐ¾ÐºÐ¸Ð¼ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ¾Ð¼ Ð°Ð»ÐºÐ¾Ð³Ð¾Ð»ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ 8 ÑÐ°Ð·Ð½ÑÑ ÑÑÑÐ°Ð½. Ð¦ÐµÐ½Ð¾Ð²Ð¾Ð¹ Ð´Ð¸Ð°Ð¿Ð°Ð·Ð¾Ð½ Ð·Ð° 0,5 Ð» Ð²Ð¾Ð´ÐºÐ¸, ÑÐ¾ÑÑÐ°Ð²Ð¸Ð» Ð¾Ñ 69 ÑÑÐ±Ð»ÐµÐ¹ Ð´Ð¾ 4766 ÑÑÐ±Ð»ÐµÐ¹ ÑÑÐ¾ Ð´ÐµÐ»Ð°ÐµÑ Ð²Ð¾Ð´ÐºÑ Ð´Ð¾ÑÑÑÐ¿Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸ÐµÐ¹ Ð´Ð»Ñ ÑÐ°Ð·Ð½ÑÑ ÐºÐ°ÑÐµÐ³Ð¾ÑÐ¸Ð¹ Ð³ÑÐ°Ð¶Ð´Ð°Ð½.
description: This work is devoted to the assessment of the consumer properties of vodka, the analysis of the range of alcoholic beverages and the development of proposals for its improvement in a retail trade enterprise. Tasks that were solved during the study: 1. Commodity characteristics of the quality of vodka products. 2. Evaluation of the quality of vodka of domestic producers by organoleptic and physicochemical indicators. 3. Marketing analysis to identify consumer preferences of choosing and buying vodkas. 4. Analysis of the structure of the assortment of alcohol products in a retail trade enterprise and the development of proposals for its improvement. The studies were carried out on the basis of consumer goods examination laboratories of the Higher School of Service and Trade. Work methods: organoleptic, expert, physical and chemical. As a result of the research, the following conclusions were made. The determining factors in the choice and purchase of vodka among the residents of St. Petersburg were the trade mark and cost. A sample of Finsky Ice vodka had a maximum organoleptic score of 9.8. It had a pronounced aroma characteristic of vodka, a mild clean taste. Samples 5 (vodka "Belenkaya" Classic) and 3 (vodka "Husky" Legend of the North) also received high scores: 9.5 and 9.4 points, respectively. All vodka samples met the requirements of the standard for alkalinity, acidity and ethyl alcohol content, with the exception of sample 1, in which a deviation of 0.5% in strength was established. The assortment of the Lavka Bacchus trade enterprise is represented by a wide range of alcoholic beverages from 8 different countries. The price range for 0.5 liters of vodka ranged from 69 rubles to 4766 rubles, which makes vodka an affordable product for different categories of citizens.