title: ÐÐ¸ÑÐ¾Ð²ÑÐµ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ Ð² ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ð¸ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¨Ð²ÐµÑÐ¸Ð¸ Ð¸ Ð Ð¾ÑÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Global trends in the development of graphic design on the example of Sweden and Russia
Creators: name: ÐÐ¸ÑÑÐ³Ð¸Ð½Ð°, ÐÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐ¸ÑÑÐ¾Ð²Ð¾Ðµ Ð¸ÑÐºÑÑÑÑÐ²Ð¾
Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½Ð°Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ñ
Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð´Ð¸Ð·Ð°Ð¹Ð½
ÑÐ²ÐµÑÐ¸Ñ
ÑÐ¾ÑÑÐ¸Ñ
ÑÐµÐºÐ»Ð°Ð¼Ð°
Ð¼ÐµÐ´Ð¸Ð°-Ð¸ÑÐºÑÑÑÑÐ²Ð¾
Ð¸ÑÐºÑÑÑÑÐ²Ð¾
digital art
visual communication
graphic design
sweden
russia
advertising
media art
art

description: Ð¦ÐµÐ»ÑÑ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¾ÑÐ»Ð¸ÑÐ¸ÑÐµÐ»ÑÐ½ÑÑ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° Ð² Ð Ð¾ÑÑÐ¸Ð¸ Ð¸ Ð¨Ð²ÐµÑÐ¸Ð¸. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÑÑÐ²Ð¸ÑÑ Ð¾Ð±ÑÐ¸Ðµ Ð¸ ÑÐ¿ÐµÑÐ¸ÑÐ¸ÑÐµÑÐºÐ¸Ðµ ÑÐµÑÑÑ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¸ÑÐºÑÑÑÑÐ²Ð° Ð² Ð Ð¾ÑÑÐ¸Ð¸ Ð¸ Ð¨Ð²ÐµÑÐ¸Ð¸. 2. ÐÑÐ¾ÑÐ»ÐµÐ´Ð¸ÑÑ Ð·Ð° ÑÐ°Ð·Ð²Ð¸ÑÐ¸ÐµÐ¼ Ð¸ ÑÑÐ»Ð¾Ð²Ð¸ÑÐ¼Ð¸ Ð¿Ð¾ÑÐ²Ð»ÐµÐ½Ð¸Ñ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¸ÑÐºÑÑÑÑÐ²Ð°. 3. ÐÑÑÐ²Ð¸ÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð² ÑÐµÐºÐ»Ð°Ð¼Ðµ ÑÐ¾Ð·Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð½Ð° ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸Ð¸ Ð Ð¾ÑÑÐ¸Ð¸ Ð¸ Ð¨Ð²ÐµÑÐ¸Ð¸. ÐÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð¾ÑÐ½Ð¾Ð²Ð¾Ð¹ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿ÑÐ¸Ð½ÑÐ¸Ð¿ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ, Ð¼ÐµÑÐ¾Ð´ Ð¸ÑÑÐ¾ÑÐ¸Ð·Ð¼Ð°, Ð¼ÐµÑÐ¾Ð´Ñ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ñ, ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ¸, Ð¾Ð±Ð¾Ð±ÑÐµÐ½Ð¸Ñ, Ð°Ð±ÑÑÑÐ°Ð³Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ. Ð Ð°Ð±Ð¾ÑÐ° Ð±ÑÐ»Ð° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¸Ð·ÑÑÐµÐ½Ð½Ð¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ, Ð¿Ð¾ÑÐ²ÑÑÑÐ½Ð½Ð¾Ð¹ Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° Ð² Ð¨Ð²ÐµÑÐ¸Ð¸ Ð¸ Ð Ð¾ÑÑÐ¸Ð¸. ÐÑÐ»Ð¾ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¾ ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ðµ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð´Ð¸Ð·Ð°Ð¹Ð½ÐµÑÑÐºÐ¾Ð³Ð¾ ÑÐµÐ¼ÐµÑÐ»Ð° Ð½Ð° ÑÐ¾Ð½Ðµ Ð´Ð²ÑÑ Ð¾ÑÐ»Ð¸ÑÐ°ÑÑÐ¸ÑÑÑ ÐºÑÐ»ÑÑÑÑ Ð¸ Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½Ð¾ ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ðµ Ð²Ð°Ð¶Ð½ÐµÐ¹ÑÐ¸Ñ ÐºÐ°ÑÐµÑÑÐ² Ð´Ð»Ñ ÐºÐ°Ð¶Ð´Ð¾Ð¹ Ð¸Ð· ÑÑÑÐ°Ð½. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÐ°Ð¼Ð¸ ÑÐ°Ð±Ð¾ÑÑ ÑÑÐ°Ð»Ð¾ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÑÐµÑÑ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° Ð½Ð° ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸Ð¸ Ð Ð¾ÑÑÐ¸Ð¸ Ð¸ Ð¨Ð²ÐµÑÐ¸Ð¸. ÐÑÐ»Ð¸ ÑÑÑÐ°Ð½Ð¾Ð²Ð»ÐµÐ½Ñ Ð¿ÐµÑÐ¸Ð¾Ð´Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¸ÑÐºÑÑÑÑÐ²Ð° Ð² Ð Ð¾ÑÑÐ¸Ð¸ Ð¸ Ð¨Ð²ÐµÑÐ¸Ð¸, Ð° ÑÐ°ÐºÐ¶Ðµ, Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð² ÑÐµÐºÐ»Ð°Ð¼Ðµ, ÑÐ¾Ð·Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð½Ð° ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸ÑÑ ÑÐ¿Ð¾Ð¼ÑÐ½ÑÑÑÑ ÑÑÑÐ°Ð½.
description: The purpose of this work is to study the distinctive features of graphic design in Russia and Sweden. Tasks that were solved during the study: 1. To identify common and specific features of digital art in Russia and Sweden. 2. Follow the development and conditions of the emergence of digital art. 3. Identify the main directions in advertising created in Russia and Sweden. The methodological basis is the principle of development, the method of historicism, methods of definition, characteristics, generalization, abstraction. The work was carried out on the basis of the studied literature devoted to the study of the development of graphic design in Sweden and Russia. A comparison was made of the development of the design craft against the background of two different cultures and a comparison of the most important qualities for each of the countries was made. The results of the work were the identification of the main features of graphic design in Russia and Sweden. The periods of development of digital art in Russia and Sweden were established, as well as the main directions in advertising created in the territories of these countries were identified.