title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a set of measures to promote the organization
Creators: name: ÐÐ°ÑÐµÐ½ÑÐµÐ²Ð°, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÑÐ¿ÑÐ¾Ñ
Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
trade
sales
promotion
demand
enterprise

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description: Topic: Development of a set of measures to promote the organization. This work is devoted to the study of existing methods of sales promotion at the ZARA retail company and the development of recommendations for their improvement. Tasks that were solved in the course of the study: 1. Study of the characteristics of demand in the enterprise of trade in clothing, shoes and accessories. 2. Identification of the most problematic areas in the process of selling and promoting the organization. 3. Market research and comparison of your own sales system in online and offline areas with competitors. 4. Development of recommendations to prevent a decrease in demand for products in stores, promote the company. The work was carried out on the basis of the ZARA store in St. Petersburg, Polyustrovsky Prospekt 84, where a significant part of the actual material was collected. Calculations were made as to how the introduction of a particular proposed recommendation would cost for a single store. The analysis was carried out by studying a large amount of information about existing methods of promotion in other brands. As a result, a large part of the retail clothing market was analyzed, and small observations of customers in the store were made. Based on the conducted research, some decisions were made that help the company develop in the online retail market and create additional brand awareness, as well as distinguish it from competitors.