title: ÐÐ½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð²Ð½ÑÑ ÑÐ°ÐºÑÐ¸Ðº Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¹ Ð² Ð¶ÑÑÐ½Ð°Ð»ÑÐ½ÑÑ ÑÑÐ°ÑÑÑÑ Ð¾ Ð¼Ð¾Ð´Ðµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Analysis of Communication Tactics and Strategies in Fashion Magazine Articles
Creators: name: ÐÐ°Ð²ÑÐ´Ð¾Ð²Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð²Ð½ÑÐµ ÑÐ°ÐºÑÐ¸ÐºÐ¸
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð²Ð½ÑÐµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸
Ð³Ð»ÑÐ½ÑÐµÐ²ÑÐ¹ Ð¶ÑÑÐ½Ð°Ð»
Ð´Ð¸ÑÐºÑÑÑ Ð¼Ð¾Ð´Ñ
ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐ¹ Ð´Ð¸ÑÐºÑÑÑ
communication tactics
communication strategies
glossy magazine
fashion discourse
advertising discourse

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description: The topic of the final qualifying work: "Analysis of communicative tactics and strategies in magazine articles about fashion". The aim of the work is to identify communicative tactics and strategies used in magazine articles about fashion. Tasks that were solved during the study: 1.Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÑÑÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸ÐµÐ¾ÑÐ½Ð¾Ð²ÑÐ¸Ð·ÑÑÐµÐ½Ð¸ÑÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð²Ð½ÑÑÑÐ°ÐºÑÐ¸ÐºÐ¸ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¹,ÑÐ¾ÑÑÐ°Ð²Ð¸ÑÑÐ¼ÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÑÑÐ±Ð°Ð·ÑÐ¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸ÑÐ¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ. 2. Consider the features of the advertising text. 3.Identify the communicative tactics and strategies used in magazine articles about fashion 4. To conduct a comparative analysis of the communicative tactics of strategies and means of their implementation used in journals for different addressees. The methodological basis of the research was the analysis of scientific literature on the topic of the work, the analysis of communicative tactics and strategies in magazine articles about fashion. The empirical basis of the study was the journal materials of the following publications:"Vogue" August, September, October, November, December, 2020, January 2021; "Cosmopolitan" August, September,October,November, December, 2020, January 2021; "Lisa", August, September, October, November,December, 2020, January 2021. As a result, it was concluded that the strategies of imposing products of the fashion industry on the addressee, popularization, conscious "obscuring" the meaning and tactics of improving the image of the addressee, "live advertising" and introducing the addressee to the fashion code help to broadcast fashion trends. The materials of this study can be used in the linguistic examination of mass media texts. And also, on the basis of the work, we can formulate practical recommendations for the creation of texts that affect various types of recipients of fashion magazines.