title: ÐÑÐµÐ½ÐºÐ° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð² Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Assessment of the economic efficiency of investing in the hotel business
Creators: name: ÐÐ°Ð¼ÐµÐ´Ð¾Ð², Ð ÑÑÐ»Ð°Ð½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ
Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¿ÑÐ¾ÐµÐºÑ
ÑÐ¸ÑÐºÐ¸
Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÐ½ÐºÐ°
Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ Ñ Ð°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ°
economic efficiency
investment
investment project
risks
market research
organizational and economic characteristics

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐµ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð² Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÑ Â«Solo Sokos Hotel Palace BridgeÂ». 1) Ð¢ÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð² Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ, ÐÐ¾Ð½ÑÑÐ¸Ðµ, ÑÐ¾Ð»Ñ Ð¸ ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ñ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¹, ÐÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð² Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ°, ÐÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð² Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ. 2) ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÐ½ÐºÐ° Ð¸ ÐºÐ¾Ð½ÑÑÐ½ÐºÑÑÑÐ½ÑÐ¹ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¹ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÑ Â«SokosÂ», ÐÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÑ Â«SokosÂ», ÐÐ½Ð°Ð»Ð¸Ð· Ð²Ð½ÐµÑÐ½ÐµÐ¹ Ð¸ Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¹ ÑÑÐµÐ´Ñ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÑ, ÐÐ±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÐ¸ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð² ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÑ. 3) ÐÑÐµÐ½ÐºÐ° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ°, ÐÐ¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ñ Ð¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¿Ð»Ð°Ð½ Ð¿ÑÐ¾ÐµÐºÑÐ°, ÐÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²ÐµÐ½Ð½ÑÐ¹ Ð¿Ð»Ð°Ð½ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ°, ÐÑÐµÐ½ÐºÐ° ÑÐ¸ÑÐºÐ¾Ð² Ð¸ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð² ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÑ Â«SokosÂ». Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÑ Â«Solo Sokos Hotel Palace BridgeÂ» â ÑÐ½Ð¸ÐºÐ°Ð»ÑÐ½Ð¾Ð¹ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÑ ÑÐ¾ÑÐ¼Ð°ÑÐ° Â«Ð³Ð¾ÑÐ¾Ð´ÑÐºÐ¾Ð¹ ÐºÑÑÐ¾ÑÑÂ», ÑÐ°ÑÐ¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð½Ð°Ñ Ð² Ð¾Ð´Ð½Ð¾Ð¹ Ð¸Ð· ÑÐ°Ð¼ÑÑ Ð¸Ð·Ð²ÐµÑÑÐ½ÑÑ ÑÐ°ÑÑÐµÐ¹ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð° â Ð½Ð° ÐÐ°ÑÐ¸Ð»ÑÐµÐ²ÑÐºÐ¾Ð¼ Ð¾ÑÑÑÐ¾Ð²Ðµ. ÐÐ¾ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ°Ð¼ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð²ÑÑÐ²Ð»ÐµÐ½Ð¾, ÑÑÐ¾ Ð² 2022 Ð³. ÑÐ½Ð¸Ð¶Ð°ÐµÑÑÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÑ Â«Solo Sokos Hotel Palace BridgeÂ», ÑÑÐ¾ Ð¿ÑÐ¸Ð²Ð¾Ð´Ð¸Ñ Ðº ÑÐ±ÑÑÐºÑ Ð¿Ð¾ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ°Ð¼ Ð¾ÐºÐ°Ð·Ð°Ð½Ð¸Ñ ÑÑÐ»ÑÐ³, ÑÑÐ¾ Ð²ÑÐ·ÑÐ²Ð°ÐµÑ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÑ Ð²ÑÑÐ°Ð±Ð¾ÑÐºÐ¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð²ÑÑÐ¾Ð´Ð° Ð¸Ð· ÐºÑÐ¸Ð·Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¸ÑÑÐ°ÑÐ¸Ð¸. Ð¿Ð¾ Ð¸ÑÐ¾Ð³Ð°Ð¼ SWOT Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ ÑÐ´ÐµÐ»Ð°ÑÑ Ð²ÑÐ²Ð¾Ð´, ÑÑÐ¾ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÑ Â«Solo Sokos Hotel Palace BridgeÂ» ÑÐµÐ»ÐµÑÐ¾Ð¾Ð±ÑÐ°Ð·Ð½Ð¾ Ð¿ÑÐ¸Ð´ÐµÑÐ¶Ð¸Ð²Ð°ÑÑÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð´Ð¸Ð²ÐµÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¸.
description: This work is devoted to assessing the economic efficiency of investing in the hotel business of the Solo Sokos Hotel Palace Bridge. 1) Theoretical foundations of the economic efficiency of investing in the hotel business, The concept, role and classification of investments, Features of investing in hotel business enterprises, Basic methods for assessing the economic efficiency of investing in the hotel business. 2) Market research and market position of the Sokos hotel, Organizational and economic characteristics of the Sokos hotel, Analysis of the external and internal environment of the hotel, Justification of the need to invest in the development of the hotel. 3) Evaluation of the economic efficiency of the investment project of the hotel business, Business model and organizational plan of the project, Production plan of the investment project, Assessment of risks and economic efficiency of investing in the development of the Sokos hotel. The paper presents a study of the activities of the hotel "Solo Sokos Hotel Palace Bridge" - a unique hotel of the "city resort" format, located in one of the most famous parts of St. Petersburg - on Vasilyevsky Island. According to the results of the analysis, it was revealed that in 2022 the efficiency of the Solo Sokos Hotel Palace Bridge is declining, which leads to a loss based on the results of the provision of services, which necessitates the development of a strategy for overcoming the crisis. Based on the results of the SWOT analysis, it should be concluded that it is advisable for the Solo Sokos Hotel Palace Bridge to adhere to a diversification strategy.