title: Ð¤Ð¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÑÐ´Ð¸Ð¸ Ñ ÑÐ´Ð¾Ð¶ÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ ÑÐ°ÑÑÐ¸ÑÐ¾Ð²ÐºÐ¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: the theoretical foundations for promoting an artistic tattoo studio to the Sochi city market through the development of a corporate identity and the use of Internet technologies for communication with the target audience are considered in detail
Creators: name: ÐÐ¾Ð»ÑÐºÐ¾Ð²Ð°, ÐÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÑÐ°ÑÑ-Ð¸Ð½Ð´ÑÑÑÑÐ¸Ñ
ÑÐµÐ»ÐµÐ²ÑÐµ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸
PR-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ
SMM
corporate identity
PR promotion
tattoo industry
target audiences
PR tools

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ð¿Ð¾Ð´ÑÐ¾Ð±Ð½Ð¾ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÑÐ´Ð¸Ð¸ ÑÑÐ´Ð¾Ð¶ÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ ÑÐ°ÑÑÐ¸ÑÐ¾Ð²ÐºÐ¸ Ð½Ð° ÑÑÐ½Ð¾Ðº Ð³Ð¾ÑÐ¾Ð´Ð° Ð¡Ð¾ÑÐ¸ Ð¿Ð¾ÑÑÐµÐ´ÑÑÐ²Ð¾Ð¼ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»ÑÂ  Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ñ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸ÐµÐ¹. ÐÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð° ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° ÑÑÑÐ´Ð¸Ð¸ Â«Sunset HunterÂ», Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÑÑÐºÑÑÑÐ° Ð¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð¼ÐµÐ¶Ð´Ñ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ°Ð¼Ð¸. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð¹ ÑÑÐµÐ´Ñ, Ð²Ð½ÐµÑÐ½ÐµÐ³Ð¾ Ð¸ Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ³Ð¾ ÑÑÐ¾Ð²Ð½Ñ Ð¾ÐºÑÑÐ¶ÐµÐ½Ð¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸, ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ. ÐÐ½Ð°Ð»Ð¸Ð· Ð¿ÑÐ¸ÑÑÑÑÑÐ²Ð¸Ñ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ. Ð¡ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¸ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·Ð°. ÐÐ¾Ð´Ð³Ð¾ÑÐ¾Ð²Ð»ÐµÐ½ Ð¿ÑÐ¾ÐµÐºÑ Ð¿Ð¾ Ð¼Ð¾Ð´ÐµÑÐ½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÐµÐ¹ Ð¸ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÐ·Ð½Ð°Ð²Ð°ÐµÐ¼Ð¾ÑÑÐ¸ ÑÑÑÐ´Ð¸Ð¸ Â«Sunset HunterÂ», Ñ ÑÐµÐ»ÑÑ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ³Ð¾ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð² ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÑ ÑÐµÐ»ÑÑ Ð¿Ð¾ÑÑÐµÐ´ÑÑÐ²Ð¾Ð¼ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°ÑÐ´Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð¸ ÑÐ°ÑÑÐµÑ Ð±ÑÐ´Ð¶ÐµÑÐ° Ð½Ð° ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ°.
description: In this final qualifying work, the theoretical foundations for promoting an artistic tattoo studio to the Sochi city market through the development of a corporate identity and the use of Internet technologies for communication with the target audience are considered in detail. The characteristics of the Sunset Hunter studio, organizational structure and organization of communications between employees are presented. The analysis of the competitive environment, the external and internal levels of the environment of the organization, corporate identity was carried out. Analysis of presence in social networks. Formed and presented the results of SWOT-analysis. A project has been prepared to modernize social networks and increase the recognition of the Sunset Hunter studio, with the aim of further use for advertising purposes through corporate identity. An audit of the results and calculation of the budget for the implementation of the project was carried out.