title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ "SOWA")
title: Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÑÐºÐ°Ñ ÑÐ°Ð±Ð¾ÑÐ°
titleType: Subtitle
Creators: name: ÐÐ¾Ð·Ð»Ð¾Ð²Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2016
Subjects: ÑÐµÐºÐ»Ð°Ð¼Ð½Ð°Ñ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ
Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸
ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ðµ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð¾
SOWA
advertising campaign
efficiency evaluation
advertising agency

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¸ Ð½Ð°Ð¿Ð¸ÑÐ°Ð½Ð¸Ð¸ ÑÐ°Ð±Ð¾ÑÑ Ð²ÑÑÑÑÐ¿Ð°ÐµÑ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ðµ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð¾ Â«SOWAÂ». ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ ÑÑÐ°Ð» ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð´Ð»Ñ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð³Ð¾ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð° Â«SOWAÂ». Ð Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð½ÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð²ÑÐ¾Ð´Ð¸Ñ Ð²Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ, ÑÑÐ¸ Ð³Ð»Ð°Ð²Ñ, Ð¸ÑÐ¾Ð³Ð¾Ð²Ð¾Ðµ Ð·Ð°ÐºÐ»ÑÑÐµÐ½Ð¸Ðµ. ÐÐ¾ Ð²Ð²ÐµÐ´ÐµÐ½Ð¸Ð¸ ÑÐ°ÑÐºÑÑÐ²Ð°ÐµÑÑÑ Ð°ÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾ Ð²ÑÐ±ÑÐ°Ð½Ð½Ð¾Ð¼Ñ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ, ÑÑÐ°Ð²Ð¸ÑÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð°, ÑÐµÐ»Ñ Ð¸ Ð·Ð°Ð´Ð°ÑÐ¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÑÑÑÑÑ Ð¾Ð±ÑÐµÐºÑ, Ð¿ÑÐµÐ´Ð¼ÐµÑ Ð½Ð°ÑÑÐ½ÑÑ Ð¿Ð¾Ð¸ÑÐºÐ¾Ð², ÑÑÐ°Ð²ÑÑÑÑ ÑÐµÐ»Ñ Ð¸ Ð·Ð°Ð´Ð°ÑÐ¸, ÑÐºÐ°Ð·ÑÐ²Ð°ÐµÑÑÑ Ð¼ÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ°Ñ Ð±Ð°Ð·Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ. Ð Ð¿ÐµÑÐ²Ð¾Ð¹ Ð³Ð»Ð°Ð²Ðµ Â«Ð¢ÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð°ÑÐ¿ÐµÐºÑÑ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð¸ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸Â» ÑÐ¾ÑÑÐ°Ð²Ð»ÑÐµÑÑÑ Ð¿Ð¾Ð½ÑÑÐ¸Ðµ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð¸ Ð¿ÐµÑÐµÑÐ¸ÑÐ»ÑÑÑÑÑ ÐµÐµ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¸ Ð¸ ÑÑÐ°Ð¿Ñ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ, ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸Ð·ÑÑÑÑÑ Ð²ÐµÐ´ÑÑÐ¸Ðµ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ°, Ð¿ÐµÑÐµÑÐ¸ÑÐ»ÑÑÑÑÑ Ð°ÑÐ¿ÐµÐºÑÑ Ð¿ÑÐ°Ð²Ð¾Ð²Ð¾Ð³Ð¾ ÑÐµÐ³ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ° Ð Ð¤. ÐÐ¾ Ð²ÑÐ¾ÑÐ¾Ð¹ Ð³Ð»Ð°Ð²Ðµ Â«ÐÐ½Ð°Ð»Ð¸Ð· ÑÑÐ½Ð¾ÑÐ½Ð¾Ð¹ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¸ Ð¸ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐÐ Â«SOWAÂ»Â» Ð´Ð°Ð½Ð° Ð¾Ð±ÑÐ°Ñ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ Ð³ÑÑÐ¿Ð¿Ñ, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ SWOT-Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð² Ð½Ð° ÑÑÐ½ÐºÐµ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°. Ð ÑÑÐµÑÑÐµÐ¹ Ð³Ð»Ð°Ð²Ðµ Â«Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐÐÐ Â«SOWAÂ»Â» Ð¿ÑÐ¾ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐÐÐ Â«SOWAÂ», ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¼ÐµÐ´Ð¸Ð°Ð¿Ð»Ð°Ð½ Ð¸ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐ¹ Ð±ÑÐ´Ð¶ÐµÑ, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸. Ð Ð·Ð°ÐºÐ»ÑÑÐµÐ½Ð¸Ð¸ Ð¿ÐµÑÐµÑÐ¸ÑÐ»ÐµÐ½Ñ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð¸ ÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÑÑÑÑÑ Ð²ÑÐµ Ð¾ÑÐ½Ð¾Ð²Ð¾Ð¿Ð¾Ð»Ð°Ð³Ð°ÑÑÐ¸Ðµ Ð²ÑÐ²Ð¾Ð´Ñ Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ.
description: The object of research advertising agency Â«SOWAÂ» appears in the writing operation.The subject of the research work was a set of promotional activities to Â«SOWAÂ» advertising agency. The thesis includes an introduction, three chapters, the final conclusion. The introduction reveals the relevance of studies in the chosen direction, raise the problem, the purpose and objectives of the study are determined by the object, the subject of scientific research, aims and objectives, stated methodological base of research.In the first chapter "Theoretical aspects of advertising and promotional campaign" makes the concept of the campaign, and lists its main classification and planning stages, characterized by leading the trend of the advertising market, lists the aspects of legal regulation of the advertising market of Russia.In the second chapter "Analysis of market position and promotional activities" SOWA Ltd. "" given a general description of the advertising group, conducted SWOT-analysis and study of competitors in the market of St. Petersburg.In the third chapter, "Development of an advertising campaign to promote" SOWA Ltd. "" worked out the concept of an advertising campaign to promote "SOWA" Ltd., developed a media plan and advertising budget, assess the effectiveness of an advertising campaign.In conclusion, the results achieved are the studies and formulates all the fundamental conclusions of the thesis.