title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð¹ Ð³ÑÐ°ÑÐ¸ÐºÐ¸ Ð´Ð»Ñ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of corporate graphics for a tourism brand
Creators: name: ÐÐ¾Ð½ÑÐ²ÐºÐ¸Ð½Ð°, ÐÐ»ÐµÐ½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð°Ñ Ð³ÑÐ°ÑÐ¸ÐºÐ°
Ð¸Ð»Ð»ÑÑÑÑÐ°ÑÐ¸Ñ
Ð°Ð½Ð¸Ð¼Ð°ÑÐ¸Ñ
ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ
corporate identity
illustration
animation
concept

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½Ð°Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð¸Ð·Ð°Ð¹Ð½-ÑÐµÑÐµÐ½Ð¸Ñ Ð¸ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ðµ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð³Ð¾ ÑÐ¾Ð»Ð¸ÐºÐ° Ð´Ð»Ñ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° Â«ÐÐ°Ð»ÐµÐ¾Ð¿Ð°ÑÐº Ð Ð¾ÑÑÐ¸Ð¸Â». ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ: 1. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð¸ÑÑÐ¾ÑÐ¸Ð¸ Ð²Ð¾Ð¿ÑÐ¾ÑÐ°. 2. ÐÐ½Ð°Ð»Ð¸Ð· ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸. 3. ÐÐ¾Ð¸ÑÐº Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð°Ð½Ð°Ð»Ð¾Ð³Ð¾Ð². 4. ÐÐ¾Ð¸ÑÐº Ð´Ð¸Ð·Ð°Ð¹Ð½-ÑÐµÑÐµÐ½Ð¸Ñ. 5. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð³Ð¾ ÑÐ¾Ð»Ð¸ÐºÐ°. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ ÑÐ°Ð±Ð¾ÑÑ Ð½Ð°Ð´ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ð¼ Ð±ÑÐµÐ½Ð´Ð¾Ð¼ Â«ÐÐ°Ð»ÐµÐ¾Ð¿Ð°ÑÐº Ð Ð¾ÑÑÐ¸Ð¸Â» Ð±ÑÐ»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð°Ñ Ð³ÑÐ°ÑÐ¸ÐºÐ°. Ð ÑÐ°Ð¼ÐºÐ°Ñ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð±ÑÐ»Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ Ð±Ð»Ð¾Ðº Ð¸ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐ¹ ÑÐ¾Ð»Ð¸Ðº. ÐÐ»Ñ Ð±ÑÐµÐ½Ð´Ð° Ð±ÑÐ»Ð¸ ÑÐ¾Ð·Ð´Ð°Ð½Ñ Ð»Ð¸Ð½ÐµÐ¹ÐºÐ° ÑÑÐ²ÐµÐ½Ð¸ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð¸ ÑÐµÑÐ¸Ñ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÑ Ð¿Ð»Ð°ÐºÐ°ÑÐ¾Ð². ÐÐ¾ Ð¿ÑÐ¾ÑÑÐ±Ðµ Ð·Ð°ÐºÐ°Ð·ÑÐ¸ÐºÐ° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿Ð°ÑÑÐµÑÐ½ Ð´Ð»Ñ ÑÑÐ¾Ñ. Ð Ð¿ÐµÑÐ¸Ð¾Ð´ Ð¿ÑÐµÐ´Ð¿ÑÐ¾ÐµÐºÑÐ½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¾ Ð¿Ð¾Ð´Ð¾Ð±ÑÐ°Ð½Ð¾ Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð¾ Ð¼Ð½Ð¾Ð¶ÐµÑÑÐ²Ð¾ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¾Ð² Ð² ÑÑÐµÑÐµ Ð¿Ð°Ð»ÐµÐ¾Ð½ÑÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ñ Ð¿Ð°ÑÐºÐ¾Ð², Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ ÐºÐ¾ÑÐ¾ÑÑÑ ÑÐ´Ð°Ð»Ð¾ÑÑ ÑÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°ÑÑ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ, Ð¾ÑÐ¾Ð±ÑÐ°Ð¶Ð°ÑÑÑÑ ÑÑÑÑ Ð±ÑÐµÐ½Ð´Ð°. ÐÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ ÑÑÐ°Ð»Ð° Ð¾ÑÐ½Ð¾Ð²Ð¾Ð¹ Ð´Ð»Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð¸ Ð½Ð° ÐµÑ Ð¾ÑÐ½Ð¾Ð²Ðµ Ð±ÑÐ»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° Ð°Ð²ÑÐ¾ÑÑÐºÐ°Ñ Ð³ÑÐ°ÑÐ¸ÐºÐ° Ð¸ Ð¸Ð¼Ð¸Ð´Ð¶ÐµÐ²ÑÐ¹ Ð°Ð½Ð¸Ð¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ ÑÐ¾Ð»Ð¸Ðº. ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ Ð´Ð°Ð½Ð½ÑÑ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð² ÑÐ°Ð±Ð¾ÑÐµ Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ/ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸, Ð² ÑÐ¾Ð¼ ÑÐ¸ÑÐ»Ðµ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½Ð¾Ðµ Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ðµ, Ð¾Ð±Ð»Ð°ÑÐ½ÑÐµ ÑÐµÑÐ²Ð¸ÑÑ, Ð±Ð°Ð·Ñ Ð´Ð°Ð½Ð½ÑÑ Ð¸ Ð¿ÑÐ¾ÑÐ¸Ðµ.
description: The goal of the work is to comprehensively develop a design solution and create an advertising video for the tourist brand Â«Paleopark of RussiaÂ». Tasks that were solved during the study: 1. Research the history of the issue. 2. Research the target audience. 3. Search and analysis of analogues. 4. Search for a design solution. 5. Development of a promotional video. As a result of working on the Â«Paleopark of RussiaÂ» tourism brand, we developed corporate graphics. As part of the project, a brand block and an advertising video were developed. A line of souvenir products and a series of advertising posters were created for the brand. At the customers request, a pattern for curtains was developed. During the pre-project research period, many analogues in the field of paleontological parks were selected and analyzed, with the help of which it was possible to formulate a concept that reflects the essence of the brand. The concept became the basis for qualifying work and on its basis, authorâs graphics and an image animation video were developed. .