title: Ð¦Ð¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ñ (e-retail) Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ñ Ð¸Ð½Ð¾ÑÑÑÐ°Ð½Ð½ÑÐ¼Ð¸ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸ÑÐ¼Ð¸: Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ñ Ð¸ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÐ¾Ð·Ð½Ð¸ÑÐ½ÑÑ ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ ÑÐµÑÐµÐ¹)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Digitalization (e-retail) of companies with foreign investments: analysis of the current state and future development (for example of retail chains)
Creators: name: ÐÐ°ÑÐ°Ð½ÑÐµÐ²Ð°, Ð®Ð»Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ñ
ÑÐ¸ÑÑÐ¾Ð²ÑÐµ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
ÑÐ¾Ð·Ð½Ð¸ÑÐ½ÑÐµ ÑÐ¾ÑÐ³Ð¾Ð²ÑÐµ ÑÐµÑÐ¸
Ð¾ÑÑÐ¾ÑÑ
Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ñ Ð¸Ð½Ð¾ÑÑÑÐ°Ð½Ð½ÑÐ¼Ð¸ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸ÑÐ¼Ð¸
ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¸Ð²Ð½Ð¾ÑÑÑ e-retail ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹
digitalization
digital technologies
offshore
retailers
companies with foreign investments
efficiency of e-retail technologies

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÑÑÑÑ ÑÐ¾Ð·Ð½Ð¸ÑÐ½ÑÐµ ÑÐµÑÐ¸ Ð Ð¤ ÑÐµÐ´ÐµÑÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ ÑÑÐ¾Ð²Ð½Ñ, ÑÐ°Ð·Ð¼ÐµÑÑÐ¸Ð²ÑÐ¸Ðµ ÐºÐ°Ð¿Ð¸ÑÐ°Ð» Ð² Ð¾ÑÑÐ¾ÑÐ½ÑÑ ÑÑÐ¸ÑÐ´Ð¸ÐºÑÐ¸ÑÑ (Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ñ Ð¸Ð½Ð¾ÑÑÑÐ°Ð½Ð½ÑÐ¼Ð¸ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸ÑÐ¼Ð¸) Ð¸ Ð²ÐµÐ´ÑÑÐ¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑ Ð½Ð° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸Ð¸ Ð Ð¤. ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿ÑÐ¾ÑÐµÑÑ ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð² ÑÐ¾Ð·Ð½Ð¸ÑÐ½ÑÑ ÑÐµÑÑÑ Ð Ð¤ ÑÐµÐ´ÐµÑÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ ÑÑÐ¾Ð²Ð½Ñ. Ð¦ÐµÐ»Ñ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ - Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð³Ð¾ Ð¾Ð¿ÑÑÐ° Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð¾Ð¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ Ð¿ÑÐµÐ´Ð¿Ð¾Ð»Ð°Ð³Ð°ÐµÐ¼ÑÑ Ð¿ÑÐ¾Ð³Ð½Ð¾Ð·Ð½ÑÑ Ð²ÐµÐ»Ð¸ÑÐ¸Ð½Ñ Ð²ÑÑÑÑÐºÐ¸ ÑÐ¾Ð·Ð½Ð¸ÑÐ½ÑÑ ÑÐµÑÐµÐ¹, ÐºÐ¾ÑÐ¾ÑÐ°Ñ Ð²Ð¾Ð·Ð½Ð¸ÐºÐ°ÐµÑ Ð² ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÑÐ¸ÑÑÐ¾Ð²ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹. ÐÑÐ»Ð° Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° ÑÑÑÐ½Ð¾ÑÑÑ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ¸, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð² ÑÐ¿Ð¾ÑÑ Ð¼Ð¸ÑÐ¾Ð²ÑÑ ÑÐ¸ÑÑÐ¾Ð²ÑÑ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¹. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐ¸ÑÑÐ¾Ð²ÑÐµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸, Ð²Ð½ÐµÐ´ÑÐµÐ½Ð½ÑÐµ Ð²ÐµÐ´ÑÑÐ¸Ð¼Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÐ¼Ð¸ ÑÐ¸ÑÐµÐ¹Ð»ÐµÑÐ°Ð¼Ð¸. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½ ÑÐ¼Ð¿Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿ÑÐ¸ÑÐ¾ÐºÐ° Ð¸Ð½Ð¾ÑÑÑÐ°Ð½Ð½ÑÑ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¹ Ð² Ð Ð¤ Ð² ÑÐµÐ»Ð¾Ð¼, Ð² ÑÐ¾ÑÐ³Ð¾Ð²ÑÐ¹ ÑÐµÐºÑÐ¾Ñ, Ð² ÑÐ°ÑÑÐ½Ð¾ÑÑÐ¸. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¾Ð·Ð½Ð¸ÑÐ½ÑÑ ÑÐµÑÐµÐ¹ Ñ Ð¸Ð½Ð¾ÑÑÑÐ°Ð½Ð½ÑÐ¼Ð¸ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸ÑÐ¼Ð¸, Ð¿ÑÐ¸Ð¼ÐµÐ½ÑÑÑÐ¸Ñ e-retail ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸. Ð Ð°ÑÑÑÐ¸ÑÐ°Ð½Ð° Ð¿ÑÐ¾Ð³Ð½Ð¾Ð·Ð½Ð°Ñ Ð²ÐµÐ»Ð¸ÑÐ¸Ð½Ð° Ð²ÑÑÑÑÐºÐ¸ ÑÐ¾Ð·Ð½Ð¸ÑÐ½ÑÑ ÑÐµÑÐµÐ¹ Ð Ð¤ ÑÐµÐ´ÐµÑÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ ÑÑÐ¾Ð²Ð½Ñ (Â«ÐÐ°ÑÑÑÐµÐ»ÑÂ», Â«ÐÐµÐ½ÑÐ°Â», Â«Ð`ÐÐÐÂ»), ÐºÐ¾ÑÐ¾ÑÐ°Ñ Ð¼Ð¾Ð¶ÐµÑ Ð±ÑÑÑ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ° Ð² ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÑ Ð½Ð¾Ð²ÐµÐ¹ÑÐ¸Ñ Ð¼Ð¸ÑÐ¾Ð²ÑÑ ÑÐ¸ÑÑÐ¾Ð²ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ e-retail.
description: The objects of research are Russian retailers that have capital in offshore jurisdictions and do business in the economic territory of the Russian Federation. The subject of research is the process of digitalization in retail chains. The purpose of the final qualifying work - determine the forecast revenue of retail chains, which arises as a result of the introduction of digital technology, using the results of foreign experience research.
The essence of the digital economy was determined the trends of the retail business in the era of global digital transformations were formulated. Analyzed the digital technologies, introduced by leading foreign retailers.
Analyzed the inflow of foreign investors in the Russian Federation. Analyzed the functioning of retail chains with foreign investment using ecommerce technology. It was calculated the possible growth of the revenue of Russian retailers (Â«KaruselÂ», Â«LentaÂ», Â«O`KEYÂ»), which can be achieved, as a result, of the using the digital e-retail technologies.