title: ÐÐµÐ´Ð¸Ð°Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Media analysis of the companys communication activities
Creators: name: ÐÑ Ð¦Ð·Ð¸Ð½ÑÐ¶ÑÐ½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: BILIBILI
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÐºÑÐ»ÑÑÑÑÐ°
Ð¼ÐµÐ´Ð¸Ð°-Ð°Ð½Ð°Ð»Ð¸Ð·
ÐºÑÐ»ÑÑÑÑÐ° Ð·Ð°Ð³ÑÐ°Ð¶Ð´ÐµÐ½Ð¸Ð¹
communication activities
traditional culture
media analysis
barrier culture

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description: This final qualification paper examines the problem that the online audiovisual industry platform, built mainly on video sites, has entered a stage of large-scale development, and Bilibili has emerged as a new media industry with an expanding user reach and social influence. In order to explore how the dissemination of traditional culture can be better integrated with the new Bilibili media platform, this paper explores how the Bilibili platform is necessary to properly disseminate good traditional culture, and analyzes the impact of Bilibili culture on young people.The object of the study is Bilibilis activities.The subject of the study is the communication activities of Bilibili. The methodological basis of thestudy is a questionnaire, which analyzes the behavior of users in terms of their interest in the type and length of original videos, as well as their interaction and payment, and their attitude in terms of loyalty, preference and responsibility.According to social survey questionnaires, the level of acceptance of traditional culture is not low, and some people really like traditional cultural programs. Thus, by experiencing the history and cultural weight of cultural relics, viewers can also appreciate the beauty of literature and history, explore the roots of national culture, touch the essence and core of traditional Chinese culture, and develop a strong sense of cultural confidence and identification with traditionalculture, nation and country. Thus, we have concluded that the quality of traditional cultural programs is essential for successful program dissemination. At the same time, the program creation team also focused on the characteristics of the current era of new media, multiplatform program delivery, multi-channel program promotion, and chose Bilibili, a trendy cultural community where young people gather today, as one of the first online platforms for the program.