title: ÐÐ°ÑÐºÐµÑÐ¸Ð½Ð³ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ ÐºÐ°Ðº Ð¼ÐµÑÐ¾Ð´ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÑÑ-ÐÐ½ÑÐµÑÑÐµÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Social media marketing as amethod of promoting a trading company through the example of OOO Art Interior
Creators: name: Ð¡ÐµÑÐ³ÐµÐµÐ²Ð°, ÐÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ
ÑÐ¾ÑÐ³Ð¾Ð²Ð°Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸
marketing analysis
social media marketing
trading company
promotion
social media
sales

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ. ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ ÑÐµÐ»Ð¸ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ ÑÐµÑÐ¸ÑÑ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: - Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÑÑ Ð±Ð°Ð·Ñ, ÑÐ²ÑÐ·Ð°Ð½Ð½ÑÑ Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð¼ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ, ÑÑÐ¾ÑÐ½Ð¸ÑÑ ÐºÐ»ÑÑÐµÐ²ÑÐµ Ð¿Ð¾Ð½ÑÑÐ¸Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°, SMM, ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸, Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ, Ð²ÑÑÐ²Ð¸ÑÑ ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÑ Ð¸ ÑÑÐµÐ½Ð´Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÑÐ¾ÑÑÐµÑÑÑ, Ð¾ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸Ð·Ð¾Ð²Ð°ÑÑ Ð¸Ñ ÑÐµÐ»ÐµÐ²ÑÑ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ; - Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾Ð¹ Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ; - Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð²ÐºÐ»ÑÑÐ°ÑÑÐ¸Ð¹ Ð² ÑÐµÐ±Ñ ÑÑÐ°ÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¸ ÑÐ²ÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¼ÐµÑÐ¾Ð´Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·; - Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«ÐÑÑ-ÐÐ½ÑÐµÑÑÐµÑÂ»; - ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð¼ÐµÐ´Ð¸Ð°- Ð¸ ÐºÑÐµÐ°ÑÐ¸Ð²Ð½ÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ; - Ð¾ÑÐµÐ½Ð¸ÑÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹. Ð Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¼ ÑÐ°ÐºÑÐ¾ÑÐ°Ð¼, Ð²Ð»Ð¸ÑÑÑÐ¸Ð¼ Ð½Ð° ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ SMM, Ð¼Ð¾Ð¶Ð½Ð¾ Ð¾ÑÐ½ÐµÑÑÐ¸ Ð½Ðµ ÑÐ¾Ð»ÑÐºÐ¾ ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ðµ Ð°ÑÐ¿ÐµÐºÑÑ, ÑÐ°ÐºÐ¸Ðµ ÐºÐ°Ðº Ð°Ð»Ð³Ð¾ÑÐ¸ÑÐ¼Ñ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÐµÐ¹, Ð½Ð¾ Ð¸ Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½ÑÐµÑÐºÐ¸Ðµ Ð¿Ð°ÑÑÐµÑÐ½Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸, ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÑ ÑÑÐµÐ´Ñ Ð¸ Ð´ÑÑÐ³Ð¸Ðµ Ð²Ð½ÐµÑÐ½Ð¸Ðµ Ð¿ÐµÑÐµÐ¼ÐµÐ½Ð½ÑÐµ. ÐÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ ÑÐµÐ¼Ñ Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² ÑÐ¾Ð¼, ÑÑÐ¾ Ð² ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð¼ Ð¼Ð¸ÑÐµ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸ Ð¸Ð³ÑÐ°ÑÑ ÐºÐ»ÑÑÐµÐ²ÑÑ ÑÐ¾Ð»Ñ Ð² Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ðµ Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ð¸ ÑÐ¾Ð²Ð°ÑÐ¾Ð² Ð¸ ÑÑÐ»ÑÐ³. Ð¡ ÑÐ°Ð·Ð²Ð¸ÑÐ¸ÐµÐ¼ ÑÐ¸ÑÑÐ¾Ð²ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð¸ ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸ÐµÐ¼ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð°ÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÐµÐ¹, ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ ÑÑÐ°Ð½Ð¾Ð²ÑÑÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐ¼ ÐºÐ°Ð½Ð°Ð»Ð¾Ð¼ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ð¼ÐµÐ¶Ð´Ñ Ð±ÑÐµÐ½Ð´Ð°Ð¼Ð¸ Ð¸ Ð¸Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸ÐµÐ¹. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ Ð¿Ð¾Ð·Ð²Ð¾Ð»ÑÐµÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÑÐ¼ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¾Ð²Ð°ÑÑ Ñ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½ÑÐ¼Ð¸ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸, Ð¿Ð¾Ð²ÑÑÐ°ÑÑ ÑÐ·Ð½Ð°Ð²Ð°ÐµÐ¼Ð¾ÑÑÑ Ð±ÑÐµÐ½Ð´Ð°, ÑÐ²ÐµÐ»Ð¸ÑÐ¸Ð²Ð°ÑÑ Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸ Ð¸ ÑÐ¾Ð·Ð´Ð°Ð²Ð°ÑÑ Ð´Ð¾Ð»Ð³Ð¾ÑÑÐ¾ÑÐ½ÑÐµ Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸Ñ Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸. ÐÑÑÐ¾ÑÐ½Ð¸ÐºÐ°Ð¼Ð¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð²ÑÑÑÑÐ¿Ð¸Ð»Ð¸ Ð´Ð°Ð½Ð½ÑÐµ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð¹ Ð½Ð°ÑÑÐ½Ð¾-Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ, Ð¾ÑÐ¸ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐµÑÑÑÑÑ.
description: The purpose of the work is to develop measures to promote a trading company on social networks. To achieve the goal, it is necessary to solve the following tasks: - to analyze the theoretical basis related to social media marketing, clarify the key concepts of marketing, SMM, target audience, promotion, identify the specifics and trends of promotion in social networks, characterize their target audience; - to analyze the financial and marketing activities of the enterprise; - to conduct a marketing strategic analysis, including statistical and heuristic methods, as well as SWOT analysis. - to conduct a competitive analysis of the Art Interior company. - develop a media and creative strategy for promoting the company on social networks; to evaluate the effectiveness of the proposed measures. Identification of additional factors affecting SMM results. Such factors include not only technical aspects such as social media algorithms, but also audience behavioral patterns, the competitive environment and other external variables. The relevance of the topic lies in the fact that in the modern world social networks play a key role in marketing and promotion of goods and services. With the development of digital technologies and the increase in online user activity, social platforms are becoming the main channel of communication between brands and their audience. The study of social media marketing methods and strategies allows companies to effectively interact with potential customers, increase brand awareness, increase sales and create long-term customer relationships. The sources of information were data from domestic and foreign scientific research literature, official Internet resources.