The Pivotal Role of Big Data in Business Intelligence
Creators: name: Baki Zada, Mohamad Nour Mazen
Publisher: name: Zenodo
Year: 2023
Subjects: subject: Big data
subject: Data science
subject: Big Data Analytics
subject: Business intelligence
subject: Business and management
subject: Business models
subject: Economics and business
subject: FOS: Economics and business
subject: Artificial intelligence
subject: Digital Transformation
subject: Decision Making
subject: Business Strategy
subject: IKEA Case Study
subject: Emerging Technologies
subject: Business Analytics
subject: Digital Innovation

description: Title: The Pivotal Role of Big Data in Business Intelligence

Author: Mohamad Nour Mazen Baki Zada

Date: 22 May 2023

This research paper examines the transformative impact of Big Data on business intelligence and decision-making processes in modern organizations. The study provides an in-depth analysis of how Big Data analytics has revolutionized traditional business methodologies, introducing sophisticated data-driven paradigms that enhance strategic decision-making capabilities.

The paper begins with a thorough introduction to Big Data's importance in the business world, followed by a clear methodology section that outlines the research approach, including case study selection and analysis methods. A significant portion of the research is dedicated to providing historical perspective on business decision-making, contrasting traditional methods with modern data-driven approaches.

Key areas of focus include:



Historical Analysis:




Traditional decision-making processes in business

Limitations and challenges of conventional methods

Evolution of business intelligence practices




Transformation Through Big Data:




Detailed analysis of how Big Data analytics has changed business decision-making

In-depth case study of IKEA's digital transformation

Comparative analysis of decision-making efficiency before and after Big Data integration




Implementation Challenges:




Comprehensive exploration of challenges in adopting Big Data analytics

Discussion of data privacy, security concerns, and ethical implications

Analysis of practical implementation barriers




Future Perspectives:




Speculation on future trends in Big Data

Analysis of emerging technologies and methodologies

Impact of new technologies like AI, 5G, and quantum computing on business intelligence


The paper features a detailed case study of IKEA's digital transformation, providing concrete examples of Big Data implementation in a major global corporation. This case study demonstrates practical applications and real-world impacts of Big Data analytics in business operations.

The research provides valuable insights for business leaders, data scientists, and academics interested in understanding the intersection of Big Data and business intelligence. It offers both theoretical framework and practical applications, making it a useful resource for both academic research and business implementation.

This study contributes significantly to the field by bridging the gap between theoretical understanding and practical application of Big Data in business intelligence, while also addressing crucial aspects of privacy, security, and ethical considerations in the modern data-driven business environment.

Keywords: Big Data Analytics, Business Intelligence, Digital Transformation, Decision Making, Data Privacy, Business Strategy, IKEA Case Study, Artificial Intelligence, Data Security, Emerging Technologies, Business Analytics, Digital Innovation