title: ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐµÐ¹ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½ÑÑ ÑÑÐ»ÑÐ³ Ð¡ÐÐ±ÐÐ£ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð²Ð¸Ð´ÐµÐ¾ÐºÐ¾Ð½ÑÐµÐ½ÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Research of opportunities and development of proposals for the promotion of educational services of st. petersburg state university based on video content
Creators: name: ÐÐ¾Ð·Ð´ÐµÐµÐ²Ð°, ÐÐ½Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð²Ð¸Ð´ÐµÐ¾Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
Ð°Ð»Ð³Ð¾ÑÐ¸ÑÐ¼Ñ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÐµÐ¹
Ð²Ð¸Ð´ÐµÐ¾ÐºÐ¾Ð½ÑÐµÐ½Ñ
Ð¿ÑÐ±Ð»Ð¸ÐºÐ°ÑÐ¸Ñ
video marketing
promotion
social network algorithms
video content
publishing

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description: The aim of the study is to study the behavior of St. Petersburg Polytechnic University applicants in the context of video content consumption and to develop proposals for the promotion of educational services of SPbPU. The study was carried out on the basis of St. Petersburg Polytechnic University. Research subject: methods of promoting educational services of the University using video content. Research methods: analysis, classification, synthesis, modeling, survey. The main results of the study: âanalysis of the University s target audience; âthe problems of the current promotion have been identified; âpromotion system; âthe algorithm for promoting video content. Application field: the results obtained during the research are ready for implementation within the framework of the educational program promotion system. The results obtained meet the trends and requirements of the target audience in the framework of video marketing. The scientific novelty of the study is the algorithm of promotion in social networks developed by the author through video content Information technologies of data storage (Yandex.Disk), data acquisition and analysis (Yandex.Forms) were used while working on the graduate qualification work. Conclusions. The tasks of the thesis are solved, the goal is achieved, and the scope of application of the results is determined. The results obtained show signs of scientific novelty. The directions of further research are defined.