title: ÐÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð³Ð¾ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐ Â«Ð¢Ð ÐÐµÑÐµÐºÑÑÑÑÐ¾ÐºÂ» Ð¸ Â«SPAR Russia B.V.Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Comparing franchise features of Russian and International retailers through the example of AO TD Perekrestok and SPAR Russia B.V.
Creators: name: ÐÐµÑÐ°Ð½Ð¾Ð², ÐÑÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³
Ð±Ð¸Ð·Ð½ÐµÑ
ÑÑÐ°Ð½ÑÐ¸Ð·Ð°
ÑÐµÑÑ
ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð²ÑÐ¹ ÑÐ¸ÑÐµÐ¹Ð»
ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð°Ñ ÑÐµÑÑ
franchising
business
franchise
chain
retail
enterprise
food retail
retail chain

description: Ð¦ÐµÐ»ÑÑ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ðµ ÑÑÐ»Ð¾Ð²Ð¸Ð¹ Ð¿ÑÐµÐ´Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÑÑÐ°Ð½ÑÐ¸Ð· ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¹ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð¹ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÑÐµÑÑÑ Ð´Ð»Ñ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ñ Ð¸Ð¼ÐµÑÑÐ¸ÑÑÑ ÑÐ°Ð·Ð»Ð¸ÑÐ¸Ð¹ Ð¸ ÑÑÐ¾Ð´ÑÑÐ² Ð¼ÐµÐ¶Ð´Ñ Ð½Ð¸Ð¼Ð¸ Ð¸ Ð²ÑÐ´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð² ÑÐµÐ»Ð¾Ð¼ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð² Ð Ð¾ÑÑÐ¸Ð¸. ÐÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ð½Ð¾Ð¹ ÑÐµÑÐ¼Ð¸Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð¸ ÑÑÑÐ½Ð¾ÑÑÐ¸ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð°; 2. ÐÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð³Ð»Ð°Ð²Ð½ÑÑ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ² Ð¸ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐºÐ¾Ð² Ð´Ð»Ñ Ð¾Ð±ÐµÐ¸Ñ ÑÑÐ¾ÑÐ¾Ð½ ÑÐ¾Ð³Ð»Ð°ÑÐµÐ½Ð¸Ñ; 3. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð¸ Ð¸Ñ Ð¿ÑÐ°ÐºÑÐ¸ÐºÐ¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð°; 4. ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÐºÐ»ÑÑÐµÐ²ÑÑ Ð¼Ð¾Ð¼ÐµÐ½ÑÐ¾Ð² Ð² ÑÐ¸ÑÑÐµÐ¼Ðµ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð³Ð¾ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ð½ÑÑ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ð¹ ÐµÐ³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð² ÑÑÑÐ°Ð½Ðµ. Ð­ÑÐ° ÑÐµÐ¼Ð° ÑÐ²Ð»ÑÐµÑÑÑ Ð°ÐºÑÑÐ°Ð»ÑÐ½Ð¾Ð¹ Ð² Ð½Ð°ÑÐµ Ð²ÑÐµÐ¼Ñ, ÑÐ°Ðº ÐºÐ°Ðº ÑÐ°ÑÐ¿ÑÐ¾ÑÑÑÐ°Ð½ÐµÐ½Ð¸Ðµ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° ÑÐ¿Ð¾ÑÐ¾Ð±ÑÑÐ²ÑÐµÑ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ð¸, Ð»ÑÑÑÐµÐ¹ Ð°Ð´Ð°Ð¿ÑÐ°ÑÐ¸Ð¸ Ðº Ð¸Ð·Ð¼ÐµÐ½Ð¸Ð²ÑÐµÐ¼ÑÑÑ ÑÐ¿ÑÐ¾ÑÑ Ð¸ ÑÐ¾ÑÑÑ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ¸ ÑÑÑÐ°Ð½Ñ Ð² ÑÐµÐ»Ð¾Ð¼. ÐÑÑÐ¾ÑÐ½Ð¸ÐºÐ°Ð¼Ð¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð²ÑÑÑÑÐ¿Ð¸Ð»Ð¸ Ð´Ð°Ð½Ð½ÑÐµ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð¹ Ð½Ð°ÑÑÐ½Ð¾-Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ, Ð¾ÑÐ¸ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÐÐ½ÑÐµÑÐ½ÐµÑ-ÑÐµÑÑÑÑÐ¾Ð², Ð² ÑÐ¾Ð¼ ÑÐ¸ÑÐ»Ðµ ÑÐ°Ð¹ÑÐ¾Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹, ÑÑÐ°ÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¸ Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð°Ð³ÐµÐ½ÑÑÑÐ². ÐÑÐ¸ ÑÐ±Ð¾ÑÐµ Ð´Ð°Ð½Ð½ÑÑ, Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÑ Ð´Ð»Ñ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ, Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ñ Google Ð¸ Yandex. ÐÑÐ»Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ð½ÑÐµ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð´Ð»Ñ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»ÐµÐ¹, Ð¾ÑÐ½Ð¾Ð²ÑÐ²Ð°ÑÑÑ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÑ Ð¸ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½ÑÑ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸ÑÑ Ð² ÑÑÐ¾Ð¼ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ð¸ Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð±Ð¸Ð·Ð½ÐµÑÐ°.
description: The purpose of this paper is to compare the franchise terms and conditions of Russian and foreign retailers to identify the differences and similarities between them and to put forward recommendations for the development of franchising in Russia in general. The following tasks were solved: 1. Studying basic terminology and the essence of franchising; 2. Identification of the main advantages and disadvantages for both parties of the agreement; 3. Comparative analysis of domestic and foreign companies and their practice of franchising; 4. Identification of key points in the Russian franchising system and identification of promising areas for its development in the country. This topic is relevant in our time, as the spread of franchising contributes to increased competition, better adaptation to the changing demand and the growth of the countrys economy as a whole. Sources of information included data from domestic and foreign research literature, official Internet resources, including websites of companies, statistical and analytical agencies. Google and Yandex search engines were used to collect the data required for the work. Prospective areas of franchising development for Russian entrepreneurs were proposed, based on international and domestic trends in this direction of business. The graduate qualification paper consists of an introduction, four chapters, a conclusion and a list of references.