title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐ Â«ÐÐÐÐ Ð Ð£Ð¡Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a set of measures to increase the competitiveness of an enterprise on the basis of creation of innovative product on the example of JSC "AVVA RUS"
Creators: name: Ð¨Ð²ÐµÑ, ÐÐºÑÐ°Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
ÑÐ°ÑÐ¼Ð°ÑÐµÐ²ÑÐ¸ÐºÐ°
ÑÐºÑÐ¿Ð¾ÑÑ Ð½Ð° ÑÑÐ½Ð¾Ðº ÐÐ½Ð´Ð¸Ð¸
Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¿ÑÐ¾Ð´ÑÐºÑ
competitiveness of enterprise
pharmaceutical market
export to Indian market
innovative product

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description: The theme of the bachelors thesis: âDevelopment of a set of measures to increase the competitiveness of an enterprise on the basis of creation of innovative product on the example of JSC "AVVA RUSâ. The aim of the work is to develop measures to increase competitiveness, create an innovative product, identify key export markets. The following software and information technologies were used in data processing: Microsoft Office, including Microsoft Word and Microsoft Excel. Tasks of the work: - to identify the key problems faced by JSC âAVVA RUSâ; - formulate possible solutions to the problems identified; - to determine the sector and direction of creation of innovative product, the purpose of which is to solve the problems of JSC âAVVA RUSâ; - analyze and determine the possibilities of bringing innovative product to foreign markets; - assess the cost-effectiveness of export. The research was carried out on the basis of JSC âAVVA RUSâ. Research methods: analysis of current problems of the enterprise, development of innovative product to increase competitiveness of the enterprise, SWOT analysis and Kanvas analysis, development of strategy of entering the foreign market, evaluation of efficiency of proposed measures, calculation and analysis of economic efficiency. The main results of the work:. - the main problems of JSC Â«ABBA RUSÂ» were identified; - an innovative product was developed to increase the competitiveness of the company; - a key export market was identified; - ways of bringing the goods to the foreign market were analyzed and considered; - the analysis of the pharmaceutical market of India is carried out; - the effectiveness evaluation is carried out; - the main indicators of economic efficiency are calculated. Performance evaluation was conducted. Practical significance of the work is determined by the possibility of application of these solutions in production and foreign economic activity in JSC âAVVA RUSâ. Conclusions: The tasks of WCR have been accomplished, the goal has been achieved.