title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾ÑÐµÑÑÐ° Ð¼ÐµÐ´Ð¸Ð°Ð±Ð°Ð¸Ð½Ð³Ð° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ "ÐÐ¾Ð²Ð¾ÑÑÑÐ¾Ð¹ÐºÐ¸ ÑÐµÐ²ÐµÑÐ½Ð¾Ð¹ ÑÑÐ¾Ð»Ð¸ÑÑ")
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Improving the media buying process (on the example of LLC Â«New Buildings of the northern capitalÂ»)
Creators: name: ÐÑÐ±ÑÐºÐ°Ñ, ÐÐ°Ð»ÐµÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð·Ð°ÐºÑÐ¿ÐºÐ° ÑÐµÐºÐ»Ð°Ð¼Ñ
Ð¿ÐµÑÐ²Ð¸ÑÐ½Ð°Ñ Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÑ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³ Ð² ÑÑÐµÑÐµ Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÐ¸
Ð¼ÐµÑÐ¾Ð´Ñ Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ Ð¿Ð¾Ð´Ð¿Ð¸ÑÑÐ¸ÐºÐ¾Ð²
Ð¼ÐµÐ´Ð¸Ð°Ð±Ð°Ð¸Ð½Ð³ ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸Ì
advertising purchase
primary real estate
social media promotion
real estate marketing
methods of attracting subscribers
media buying as a tool to attract audiences

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description: The aim of the graduate qualification work is to find solutions to improve the process of purchasing advertising on social networks for LLC Â«New Buildings of the northern capitalÂ». The work has been carried out on the materials domestic and foreign scientific literature on the topic of the work, open sources, data of LLC Â«New buildings of the northern capitalÂ». Research methods used: traditional data analysis, technical and economic analysis of the organizations activities, efficiency analysis. The main results of the graduate qualification work: â the features of marketing and promotion in the real estate market are considered; â the basics of media buying and its estimated indicators have been studied â a description of LLC Â«New Buildings of the northern capitalÂ» is given; â a technical and economic analysis of LLC Â«New Buildings of the northern capitalÂ» is carried out; â an assessment of the marketing activities of LLC Â«New Buildings of the northern capitalÂ» is given; âsolutions have been proposed to improve the media buying process; âthe efficiency of the proposed solutions has been calculated. The areas of the graduate qualification work results application: he application of the results of the work in the marketing activities of LLC Â«New buildings of the northern capitalÂ» when promoting on social networks. Information technologies MS Word, MS Excel, the Internet were used while working on the graduate qualification work. Conclusions. Tasks have been solved, aim has been achieved, the areas of the results application have been determined.