title: SMM-ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¼Ð°Ð»Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð½Ð° Ð»Ð¾ÐºÐ°Ð»ÑÐ½Ð¾Ð¼ ÑÑÐ½ÐºÐµ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° B12)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: SMM-tecnhologies for the promotion of small enterprises in the local market on the example of the store B12
Creators: name: ÐÐ¸ÐºÑÐ°ÑÐµÐ²Ð°, ÐÐ»Ð¸ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: social media marketing
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
SMM-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
SMM-ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
Ð¼Ð°Ð»ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ
ÑÑÐµÐ½Ð´ Ð½Ð° Ð²ÐµÐ³Ð°Ð½ÑÑÐ²Ð¾
ÑÐµÐ»ÐµÐ²Ð°Ñ ÐÐ£ÐÐÐ¢ÐÐ ÐÐ¯
Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ SMM
Ð»Ð¾ÐºÐ°Ð»ÑÐ½ÑÐ¹ ÑÑÐ½Ð¾Ðº
social networks
SMM-promotion
SMM-technologies
small enterprises
veganism tendency
target audience
SMM tools
local market

description: ÐÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¼Ð°Ð»Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð½Ð° Ð»Ð¾ÐºÐ°Ð»ÑÐ½Ð¾Ð¼ ÑÑÐ½ÐºÐµ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° âÐ12â. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¸Ð·ÑÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð°ÑÐ¿ÐµÐºÑÑ: Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ SMM-ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹, ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÐ° Ð¼Ð°Ð»Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð½Ð° Ð»Ð¾ÐºÐ°Ð»ÑÐ½Ð¾Ð¼ ÑÑÐ½ÐºÐµ Ð¸ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² SMM Ð¿ÑÐ¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ð¸ Ð¼Ð°Ð»ÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹. Ð Ð¿ÐµÑÐ²Ð¾Ð¹ Ð³Ð»Ð°Ð²Ðµ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½ Ð¾Ð¿ÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ SMM-ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð½Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¼ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ, Ð²ÑÐ´ÐµÐ»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¸ ÑÐ°Ð·Ð»Ð¸ÑÐ¸Ñ. Ð Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐºÑÑÐµÐ¹ Ð¸ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð°ÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð¼ÐµÑÐ¾Ð´Ð¾Ð¼ Ð¾Ð¿ÑÐ¾ÑÐ°, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ð¼ÐµÑÐ¾Ð´Ð¾Ð¼ Ð²ÐºÐ»ÑÑÐµÐ½Ð½Ð¾Ð³Ð¾ Ð½Ð°Ð±Ð»ÑÐ´ÐµÐ½Ð¸Ñ Ð¸ ÑÐºÑÐ¿ÐµÑÑÐ½Ð¾Ð³Ð¾ Ð¸Ð½ÑÐµÑÐ²ÑÑ. ÐÑÑÐ¾Ð´Ñ Ð¸Ð· ÑÑÐ¾Ð³Ð¾ Ð±ÑÐ» ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿ÑÐ¾ÐµÐºÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð¿Ð¾ÑÑÐµÐ´ÑÑÐ²Ð¾Ð¼ SMM-ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹, Ð½Ð°ÑÐµÐ»ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð½Ð° Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ð¸ ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ðµ ÑÐ¸ÑÐ»Ð° Ð¿Ð¾Ð´Ð¿Ð¸ÑÑÐ¸ÐºÐ¾Ð² Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð¸ ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ñ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¸Ðµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð´Ð»Ñ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ³Ð¾ ÑÐ°Ð¼Ð¾ÑÑÐ¾ÑÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°.
description: The thesis focuses on the development of the project for the promotion of small enterprises in the local market on the example of the store âB12â. The paper studies the following theoretical aspects: the application of SMM-technologies, the features of small enterprise in the local market and the peculiarities of the application of SMM tools in the promotion of small enterprises. Moreover, in the first chapter the experience of SMM-technologies application in the Russian and foreign market is analyzed, the main features and differences are highlighted. In the practical part of the work the current and potential online activity of the store was analyzed by the survey method, research of the target audience by the participant observation method and expert interview. Based on this, a project was developed to promote the store through SMM-technologies aimed at increasing the loyalty of the audience and increasing the number of subscribers in social networks. As a result, practical recommendations for further self-promotion of the store were drawn up.