title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐºÑÐºÑÑÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ ÐºÑÐ»ÑÑÑÑÐ½Ð¾ â Ð¿Ð¾Ð·Ð½Ð°Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ ÑÑÑÐ° Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ ÑÑÑÐ¸Ð½Ð´ÑÑÑÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of an excursion cultural and educational tour at a travel industry enterprise
Creators: name: ÐÑÐ½ÐµÑ, ÐÑÑÐ°Ð½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÑÑÐ¸Ð·Ð¼
ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð¿Ð¾Ð·Ð½Ð°Ð²Ð°ÑÐµÐ»ÑÐ½ÑÐ¹ ÑÑÑÐ¸Ð·Ð¼
ÑÑÑÐ¸ÑÑÑÐºÐ°Ñ Ð¾ÑÑÐ°ÑÐ»Ñ
ÑÑÑÐ¸ÑÑÑÐºÐ¸Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑ
ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ°Ñ ÑÐ¸ÑÐ¼Ð°
tourism
cultural and educational tourism
tourism industry
tourist product
travel company

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÐºÑÐºÑÑÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð¿Ð¾Ð·Ð½Ð°Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ ÑÑÑÐ° Ð¿Ð¾ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ñ. Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÑÐ¾Ð²ÐµÑÑÐ¸ Ð²ÑÐµÑÑÐ¾ÑÐ¾Ð½Ð½Ð¸Ð¹ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð½Ð°ÑÑÐ½Ð¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ Ð¸ ÑÐ°ÑÐºÑÑÑÑ ÑÑÑÐ½Ð¾ÑÑÑ Ð¸ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð¿Ð¾Ð·Ð½Ð°Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ Ð²Ð¸Ð´Ð° ÑÑÑÐ¸Ð·Ð¼Ð°. 2. ÐÐ°ÑÑ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÑ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð¼Ñ Ð¾Ð¿ÐµÑÐ°ÑÐ¾ÑÑ Â«ÐÐ¾Ð¹ ÐÐµÑÐµÑÐ±ÑÑÐ³Â» Ñ Ð°Ð½Ð°Ð»Ð¸Ð·Ð¾Ð¼ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð¹ ÑÑÐµÐ´Ñ Ð² ÑÑÐµÑÐµ ÑÑÑÐ¸Ð·Ð¼Ð°. 3. ÐÑÐ¾Ð²ÐµÑÑÐ¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ Ð² ÑÑÐµÑÐµ ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð¿Ð¾Ð·Ð½Ð°Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð°. 4. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÑÐºÑÐºÑÑÑÐ¸Ð¾Ð½Ð½ÑÐ¹ ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð¿Ð¾Ð·Ð½Ð°Ð²Ð°ÑÐµÐ»ÑÐ½ÑÐ¹ ÑÑÑÐ¸ÑÑÑÐºÐ¸Ð¹ Ð¼Ð°ÑÑÑÑÑ Ð¿Ð¾ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ñ Ð¸ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°ÑÑ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÑÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ ÐµÐ³Ð¾ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸. Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ» Ð¸Ð·ÑÑÐµÐ½ Ð¾Ð¿ÑÑ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð¿Ð¾Ð·Ð½Ð°Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð° Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ¸ÑÐ¼Ñ ÐÐÐ Â«ÐÐ¾Ð¹ ÐÐµÑÐµÑÐ±ÑÑÐ³Â». ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÑÐ¸ÑÑÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ Ð² ÑÑÐµÑÐµ Ð¿Ð¾Ð·Ð½Ð°Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð°. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð¿Ð¾Ð·Ð½Ð°Ð²Ð°ÑÐµÐ»ÑÐ½ÑÐ¹ ÑÑÑÐ¸ÑÑÑÐºÐ¸Ð¹ Ð¼Ð°ÑÑÑÑÑ Â«ÐÐµÐ»Ð¸ÐºÐ¾Ð»ÐµÐ¿Ð¸Ðµ Ð¡ÐµÐ²ÐµÑÐ½Ð¾Ð¹ ÑÑÐ¾Ð»Ð¸ÑÑÂ» Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ð¼ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÑÑÐ¿ÑÐ¾Ð´ÑÐºÑÐ°. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð¼ ÑÐ°Ð±Ð¾ÑÑ ÑÑÐ°Ð»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ¸ÑÑÑÐºÐ¾Ð³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ° â ÑÐºÑÐºÑÑÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð¿Ð¾Ð·Ð½Ð°Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ ÑÑÑÐ¸ÑÑÑÐºÐ¾Ð³Ð¾ Ð¼Ð°ÑÑÑÑÑÐ° Ð¿Ð¾ Ð³Ð¾ÑÐ¾Ð´Ñ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ Ð¸ ÐµÐ³Ð¾ Ð¾ÐºÑÐµÑÑÐ½Ð¾ÑÑÑÐ¼, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¼Ð°ÑÑÑÑÑÐ° Ð½Ð° ÑÑÐ½ÐºÐµ ÑÑÑÐ¸ÑÑÑÐºÐ¸Ñ ÑÑÐ»ÑÐ³. ÐÑÐ¸ ÑÐ±Ð¾ÑÐµ Ð´Ð°Ð½Ð½ÑÑ, Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÑ Ð´Ð»Ñ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ, Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ñ ÑÐ°ÐºÐ¸Ðµ ÐºÐ°Ðº Ð¯Ð½Ð´ÐµÐºÑ Ð¸ Google. ÐÑÐ¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐµ Ð´Ð°Ð½Ð½ÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð°ÑÑ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð° Excel.
description: This work is devoted to the development of an excursion cultural and educational tour of St. Petersburg. In the course of the study, the following tasks were solved: 1. To conduct a comprehensive theoretical analysis of scientific literature and to reveal the essence and features of the cultural and educational type of tourism. 2. To characterize the tourist operator "My Petersburg" with an analysis of the competitive environment in the field of tourism. 3. To conduct a study of tourist preferences of consumers in the field of cultural and educational tourism. 4. Develop an excursion cultural and educational tourist route in St. Petersburg and justify the economic efficiency of its implementation. In the course of the work, the experience of the development of cultural and educational tourism was studied on the example of the activities of the travel company LLC "My Petersburg". A study of the tourist preferences of consumers in the field of educational tourism has been conducted. A cultural and educational tourist route "The Splendor of the Northern Capital" has been developed with an economic justification of the effectiveness of the implementation of the tourist product. The result of the work was the development of a tourist product â an excursion cultural and educational tourist route around the city of St. Petersburg and its surroundings, as well as recommendations for promoting the route in the tourist services market. When collecting the data necessary to do the work were used search engines such as Yandex and Google. The Excel program was used for data processing.