title: ÐÑÐµÐ½ÐºÐ° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑÐ¾Ð² Ð¸ Ð±Ð¸Ð·Ð½ÐµÑÐ° ÐºÐ°Ðº ÐµÐ´Ð¸Ð½Ð°Ñ ÑÐ¸ÑÑÐ¾Ð²Ð°Ñ ÑÐºÐ¾ÑÐ¸ÑÑÐµÐ¼Ð° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐ°Ð·Ð¿ÑÐ¾Ð¼ Ð½ÐµÑÑÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Evaluation of economic efficiency of interaction between universities and business as a unified digital ecosystem (on the example of Gazprom Neft PJSC)
Creators: name: ÐÑÑÐµÐ½ÐºÐ¾, ÐÐ°Ð»ÐµÑÐ¸Ð¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ðµ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑÐ¾Ð² Ð¸ Ð±Ð¸Ð·Ð½ÐµÑÐ°
ÐºÐ»ÑÑÐµÐ²ÑÐµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸
ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¿Ð°ÑÑÐ½ÑÑÑÑÐ²Ð¾
Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ
ÐÐÐ Â«ÐÐ°Ð·Ð¿ÑÐ¾Ð¼ Ð½ÐµÑÑÑÂ»
ÑÐ¸ÑÑÐ¾Ð²Ð°Ñ ÑÐºÐ¾ÑÐ¸ÑÑÐµÐ¼Ð°
ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ
university-business cooperation
key performance indicators
strategic partnership
innovative development
PJSC Gazprom neft
digital ecosystem
economic efficiency

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«ÐÑÐµÐ½ÐºÐ° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑÐ¾Ð² Ð¸ Ð±Ð¸Ð·Ð½ÐµÑÐ° ÐºÐ°Ðº ÐµÐ´Ð¸Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÐºÐ¾ÑÐ¸ÑÑÐµÐ¼Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ "ÐÐ°Ð·Ð¿ÑÐ¾Ð¼ Ð½ÐµÑÑÑ")Â». Ð¦ÐµÐ»Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² Ð¾ÑÐµÐ½ÐºÐµ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ ÐÐÐ "ÐÐ°Ð·Ð¿ÑÐ¾Ð¼ Ð½ÐµÑÑÑ" Ñ Ð²ÐµÐ´ÑÑÐ¸Ð¼Ð¸ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑÐ°Ð¼Ð¸, Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð½Ð¾Ð¹ Ð½Ð° ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÐµÐ´Ð¸Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÐºÐ¾ÑÐ¸ÑÑÐµÐ¼Ñ Ð´Ð»Ñ ÑÐ¾Ð²Ð¼ÐµÑÑÐ½Ð¾Ð³Ð¾ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ. ÐÐ°Ð´Ð°ÑÐ¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÐ·ÑÑÐ¸ÑÑ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð¸ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑÐ¾Ð² Ð² ÐºÐ¾Ð½ÑÐµÐºÑÑÐµ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ ÑÐºÐ¾ÑÐ¸ÑÑÐµÐ¼. 2. ÐÐ½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÐµÐºÑÑÐµÐµ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ðµ Ð¸ ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÑ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÑÐµÑÑÐ²Ð° ÐÐÐ "ÐÐ°Ð·Ð¿ÑÐ¾Ð¼ Ð½ÐµÑÑÑ" Ñ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½ÑÐ¼Ð¸ ÑÑÑÐµÐ¶Ð´ÐµÐ½Ð¸ÑÐ¼Ð¸. 3. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÐºÑÐ¸ÑÐµÑÐ¸Ð¸ Ð¸ Ð¼ÐµÑÐ¾Ð´Ñ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¸Ð½ÑÐµÐ³ÑÐ°ÑÐ¸Ð¸ ÑÑÐ¸Ð»Ð¸Ð¹ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð¸ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑÐ¾Ð². 4. ÐÑÐµÐ½Ð¸ÑÑ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÑÑ Ð¸ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÑÑ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ ÐµÐ´Ð¸Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÐºÐ¾ÑÐ¸ÑÑÐµÐ¼Ñ Ð´Ð»Ñ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ. ÐÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ ÑÐµÐ¼Ñ Ð¾Ð±ÑÑÐ»Ð¾Ð²Ð»ÐµÐ½Ð° ÑÑÐ¸Ð»Ð¸Ð²Ð°ÑÑÐµÐ¹ÑÑ Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÑÑ Ð² ÑÐµÑÐ½Ð¾Ð¼ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ð¸ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð¸ Ð½Ð°ÑÑÐ½Ð¾-Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½ÑÑ ÑÑÑÐµÐ¶Ð´ÐµÐ½Ð¸Ð¹ Ð´Ð»Ñ Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ñ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð»Ð¸Ð´ÐµÑÑÑÐ²Ð° Ð¸ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¼ ÑÑÐ¾Ð²Ð½Ðµ. Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð¸ Ð¿Ð¾Ð»Ð½Ð¾ÑÐµÐ½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¾Ð·ÑÐ¹ÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ "ÐÐ°Ð·Ð¿ÑÐ¾Ð¼ Ð½ÐµÑÑÑ" Ð² Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¼ Ð¿Ð¾Ð»Ðµ. ÐÑÐ»Ð¾ ÑÐ´ÐµÐ»ÐµÐ½Ð¾ Ð²Ð½Ð¸Ð¼Ð°Ð½Ð¸Ðµ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÑÐµÑÑÐ²Ñ Ñ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑÐ°Ð¼Ð¸, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ ÐºÐ»ÑÑÐµÐ²ÑÐµ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ¾ÑÐ¼Ñ ÑÐ¾Ð²Ð¼ÐµÑÑÐ½Ð¾Ð³Ð¾ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ, Ð½Ð° Ð±Ð°Ð·Ðµ Ð¸Ð¼ÐµÑÑÐµÐ¹ÑÑ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð±ÑÐ»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° Ð¼Ð¾Ð´ÐµÐ»Ñ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ ÐµÐ´Ð¸Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÐºÐ¾ÑÐ¸ÑÑÐµÐ¼Ñ Â«ÐÐ°Ð·Ð¿ÑÐ¾Ð¼ Ð½ÐµÑÑÑÂ» Ð¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð²ÑÑÑÐµÐ³Ð¾ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ñ. ÐÑÑÐ¾ÑÐ½Ð¸ÐºÐ°Ð¼Ð¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð²ÑÑÑÑÐ¿Ð°Ð»Ð¸ Ð´Ð°Ð½Ð½ÑÐµ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð½Ð°ÑÑÐ½Ð¾-Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ, Ð¾ÑÐ¸ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÐÐ½ÑÐµÑÐ½ÐµÑ-ÑÐµÑÑÑÑÐ¾Ð² Ð¸ Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð°Ð³ÐµÐ½ÑÑÑÐ². ÐÑÐ¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐµ Ð´Ð°Ð½Ð½ÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð¼ÐµÑÐ¾Ð´Ñ: Ð°Ð½Ð°Ð»Ð¸Ð·, Ð½Ð°Ð±Ð»ÑÐ´ÐµÐ½Ð¸Ðµ, ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ðµ Ð¸ Ð¾Ð¿ÑÐ¾Ñ.
description: Theme of the final qualification work: "Evaluation of economic efficiency of interaction between universities and business as a unified digital ecosystem (on the example of Gazprom Neft PJSC)". The purpose of the study is to assess the economic efficiency of the model of interaction between Gazprom Neft PJSC and leading universities aimed at forming a unified digital ecosystem for joint innovative development. Objectives of the study are: 1. To study the theoretical foundations of interaction between business and universities in the context of creating innovative ecosystems. 2. Analyze the current state and specifics of Gazprom Nefts cooperation with educational institutions. 3. To develop criteria and methods for assessing the economic efficiency of integrating the efforts of business and universities. 4. To assess the practical and theoretical significance of creating a unified digital ecosystem for innovative development. The relevance of the topic is due to the increasing need for close cooperation between business and scientific and educational institutions to ensure technological leadership and increase competitiveness at the international level. In the course of the study, the business activities of PJSC Gazprom Neft in the innovation field were characterized and fully analyzed. Attention was paid to cooperation with universities, key areas and forms of joint interaction were identified, and a model for assessing the economic efficiency of creating a unified digital ecosystem of Gazprom Neft and a higher education organization was developed on the basis of available information. The sources of information were data from domestic scientific research literature, official Internet resources and analytical agencies. The following methods were used in data processing: analysis, observation, comparison, and survey.