title: ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼ Ð¸Ð½Ð´Ð¸Ð²Ð¸Ð´ÑÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð½ÐµÐ¿ÐµÑÐ¸Ð¾Ð´Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð¿ÐµÑÐ°ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ñ Ð°ÑÐ°ÐºÑÐµÑÐ° Ð´Ð»Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ð²Ð¾Ð·ÑÐ°ÑÑÐ¾Ð¼ Ð´Ð¾ 35 Ð»ÐµÑ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿ÑÑÐµÐ²Ð¾Ð´Ð¸ÑÐµÐ»Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Research of problems of individualization of non-periodical printed information products for an audience of up to 35 years on the example of a tourist guide
Creators: name: Ð©ÐµÑÐ±Ð°ÐºÐ¾Ð²Ð°, ÐÐ¸Ð°Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2018
Subjects: ÐÐ½ÑÐµÑÐ½ÐµÑ
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description: Ð¦ÐµÐ»Ñ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ â Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÐµÐ¹ Ð¸ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ Ð¿ÑÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¸ÐºÐ¾Ð² Ð¸ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ð´Ð»Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿ÑÑÐµÐ²Ð¾Ð´Ð¸ÑÐµÐ»Ñ Ñ ÑÑÐµÑÐ¾Ð¼ Ð¸Ð½Ð´Ð¸Ð²Ð¸Ð´ÑÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸. ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð¸Ð½Ð´Ð¸Ð²Ð¸Ð´ÑÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð½ÐµÐ¿ÐµÑÐ¸Ð¾Ð´Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð¿ÐµÑÐ°ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸. ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð²ÑÑÑÑÐ¿Ð°ÐµÑ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð¿ÑÑÐµÐ²Ð¾Ð´Ð¸ÑÐµÐ»Ñ Ð´Ð»Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ð²Ð¾Ð·ÑÐ°ÑÑÐ¾Ð¼ Ð´Ð¾ 35 Ð»ÐµÑ, ÑÐµÐ°Ð»Ð¸Ð·Ð¾Ð²Ð°Ð½Ð½ÑÐ¹ Ð¿ÑÐ¸ Ð¿Ð¾Ð¼Ð¾ÑÐ¸ Ð¿ÑÐ¸Ð½ÑÐ¸Ð¿Ð¾Ð² Ð¿Ð¾Ð´Ð°ÑÐ¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð½ÑÑ Ð² Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ. Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ ÑÐ°Ð±Ð¾ÑÑ Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸Ð»Ð¸ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÐµÐ¹ Ð¸ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ Ð¿ÑÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¸ÐºÐ¾Ð², Ð±ÑÐ»Ð° Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼ Ð¸Ð½Ð´Ð¸Ð²Ð¸Ð´ÑÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð½ÐµÐ¿ÐµÑÐ¸Ð¾Ð´Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð¿ÐµÑÐ°ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿ÑÑÐµÐ²Ð¾Ð´Ð¸ÑÐµÐ»Ñ, ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ðµ Ð¿ÑÐ¸Ð½ÑÐ¸Ð¿Ñ Ð¿Ð¾Ð´Ð°ÑÐ¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ ÑÑÐµÐ´Ð¸ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¾Ð². Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð° ÑÐ¸ÑÑÐµÐ¼Ð° Ð¿ÑÐ¸Ð½ÑÐ¸Ð¿Ð¾Ð² Ð¿Ð¾Ð´Ð°ÑÐ¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð´Ð»Ñ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿ÑÑÐµÐ²Ð¾Ð´Ð¸ÑÐµÐ»Ñ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð´Ð¸Ð·Ð°Ð¹Ð½-Ð¿ÑÐ¾ÐµÐºÑ Ð¿ÑÑÐµÐ²Ð¾Ð´Ð¸ÑÐµÐ»Ñ.
description: The purpose of this work is to study the needs and preferences of travelers and identify the target audience for the development of a tourist guidebook, taking into account individualization. The object of research is the individualization of non-periodical printed products. The subject of the study is a tourist guide for an audience of up to 35 years old implemented using the principles of information presented in this paper. In the course of the work, research was conducted on the needs and preferences of travelers, the target audience was determined, research was conducted on the problems of individualizing non-periodical printed products using the example of a tourist guidebook, and the existing principles for submitting information among analogues were considered. As a result of the research, a system of principles for presenting information for a tourist guide was proposed and a design project for a guidebook was developed.