title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐÐ¢-ÑÐµÑÐ²Ð¸ÑÐ° Ð¿Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of an IT service to analyze the effectiveness of online store promotion
Creators: name: Ð§ÐµÑÐ½ÑÑÐµÐ², ÐÐ»ÐµÐ³
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ñ
ÑÐ±Ð¾Ñ Ð´Ð°Ð½Ð½ÑÑ
google-ÑÐ°Ð±Ð»Ð¸ÑÑ
marketing
advertising companies
automation
data collection
google-tables

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description: The purpose of the work is development of a service for automating the collection and analysis of the effectiveness of advertising companies. Tasks of work: identification of a problem that requires the development of an IT service, analysis of company specifics, conduct a comparative analysis of solutions in the field of Internet marketing analysis, formalize the requirements necessary to get the correct result, analysis of all stages of IT service development and implementation, calculate and justify the financial aspects of development and implementation, evaluation of the economic efficiency of the IT service. Work is performed on the basis of LLC "EXCLUSIVE". Methods: comparative analysis, business process modeling, data analysis, infographics tools, data collection and processing, project performance assessment methods The main results of the work: â characteristics of the company's work are given; â expediency of our own development in comparison with the ready-made solution is proved; â analysis of internal and third-party services involved in the system is carried out; â development a system for automatic collection and analysis of advertising campaigns; â technology of interaction with the service is demonstrated. The practical significance of the work is due to the automation of the process of collecting and analyzing data from advertising companies, the time spent on building a summary table from the main advertising sources is reduced, which will help you make decisions faster in the work of advertising companies and achieve greater efficiency from the promotion of an online store. Conclusions. The tasks of the thesis have been solved, the goal has been achieved, the scope of the results has been determined - as part of the work of marketers of the company LLC "EXCLUSIVE".