title: ÐÐ»Ð³Ð¾ÑÐ¸ÑÐ¼ Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ½Ð¾Ð¹ Ð¼Ð°ÑÑÐ¸ÑÑ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÑÐ°ÑÐ¸ÑÑÐ¸ÐºÐ¸ ÑÐµÐºÐ»Ð°Ð¼Ð°ÑÐ¸Ð¹
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Algorithm of optimization of the assortment matrix based on the statistics of advertising
Creators: name: ÐÐ°ÑÐ¾Ð², ÐÐ½Ð´ÑÐµÐ¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÑÐ¾ÑÐ³Ð¾Ð²Ð°Ñ Ð½Ð°ÑÐµÐ½ÐºÐ°
Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ½Ð°Ñ Ð¼Ð°ÑÑÐ¸ÑÐ°
ÐºÐ°ÑÐµÑÑÐ²Ð¾
ÑÐµÐºÐ»Ð°Ð¼Ð°ÑÐ¸Ñ
Ð°Ð»Ð³Ð¾ÑÐ¸ÑÐ¼
ÑÐ¸ÑÐµÐ¹Ð»
trade association
assortment matrix
quality
advertisement
algorithm
retail

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description: The assortment matrix of the retailer reflects not only inquiries of consumers, but also considerably defines economic indicators of activity of the enterprise. As market strategy is aimed at maximizing profit, the assortment matrix is formed of a condition of reflection of all line of goods in this segment of presence and a proportion of purchases of these articles at distributors. The modern consumer is well informed and, in the preferences, substantially seeks to consider a ratio price / quality. Accounting of this circumstance directly has an impact on formation of an assortment matrix. Innovative approach to trade and the organization of activity of retailers includes active introduction of software both at a planning stage, and in daily work. Equipment of jobs of managers of trade in the expert systems of broad functionality, has an impact not only on attraction of big mass of consumers, but also on trade policy in general that has a positive impact on the amount of profit. It is promoted by development the Internet â portals, forums of consumers, feedback and customer reviews. Data on quality of goods substantially became available. Access to statistics of addresses on claims on each commodity position, types of malfunctions, repair, a warranty period are a basis for application of scientific approach in work of the manager of wholesale purchase.