title: Ð Ð°Ð·Ð²Ð¸ÑÐ¸Ðµ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð³Ð¾ ÑÑÐ½ÐºÐ° ÑÐ¾Ð±ÑÑÐ²ÐµÐ½Ð½ÑÑ ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ Ð¼Ð°ÑÐ¾Ðº Ð² Ð Ð¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¹ Ð¤ÐµÐ´ÐµÑÐ°ÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of russian private label market in Russian Federation
Creators: name: Ð Ð¾Ð´Ð¸Ð¾Ð½Ð¾Ð²Ð°, ÐÐ»ÑÐ³Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÑÐ¾Ð±ÑÑÐ²ÐµÐ½Ð½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð°Ñ Ð¼Ð°ÑÐºÐ°
Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ
Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ°
FMCG-ÑÐµÑÑ
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÑ
private label
development prospects
market analysis
FMCG trading network
business processes

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«Ð Ð°Ð·Ð²Ð¸ÑÐ¸Ðµ ÑÑÐ½ÐºÐ° ÑÐ¾Ð±ÑÑÐ²ÐµÐ½Ð½ÑÑ ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ Ð¼Ð°ÑÐ¾Ðº Ð² Ð Ð¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¹ Ð¤ÐµÐ´ÐµÑÐ°ÑÐ¸Ð¸Â».
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1. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¾ÑÐ½Ð¾Ð² ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ ÑÐ¾Ð±ÑÑÐ²ÐµÐ½Ð½ÑÑ ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ Ð¼Ð°ÑÐ¾Ðº.
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4. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¡Ð¢Ð ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÑÐµÑÐ¸ Â«ÐÐ·Ð±ÑÐºÐ° ÐÐºÑÑÐ°Â».
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description: The subject of the graduate qualification work is Â«Development of private label market in Russian FederationÂ».
This work is devoted to the analysis of the Russian private label market and the analysis of its own brand of the Azbuka Vkusa retail network.
The research set the following goals:
1. Study of the theoretical foundations of the concept of own brands.
2. Analysis of the current state of the Russian market of own brands, its problems and prospects for development.
3. Analysis of the brand portfolio of private label of the Azbuka Vkusa retail network.
4. Development of measures for the development of private label of the Azbuka Vkusa retail network.
In this paper, the concept of private label and its essence were revealed, the description of types of private label was presented, and the disadvantages and advantages of using private labels were described. The analysis of economic indicators of the Russian private label market from the
stage of its formation to the present moment is also carried out. Promising directions of development of the Russian private label market are identified.
In addition, in the course of the work, a survey of consumers was conducted to find out their attitude to private label. In the final part of the work, the analysis of economic indicators of economic activity of the Azbuka Vkusa retail chain was carried out, as well as an analysis of the external and internal environment of the enterprise. The assortment portfolio of private brands of
the Azbuka Vkusa retail chain was reviewed. The paper presents models of business processes for creating and developing private brands in a retail network. There are also proposed measures for the development of private label of retail network.