A complete business model(s) based on the business model canvas methodology
Creators: name: National Technical University of Athens
Publisher: name: Zenodo
Year: 2025
Subjects: flexible food packaging
food packaging
flexible packaging
business model
business model canvas
circular plastics

description: In this deliverable, the most promising technologies in terms of market penetration have been identified and grouped in three (3) Key Exploitable Results (KERs). These include the development of laminates containing recycled PE for food or non-food packaging application (KER No.1: Design 4 PCR- meaning design for and from recycling), the optimization of the whole process chain for producing high-quality recycled PE (KER No.2: Sorting and Physical recycling cascades), as well as the development of innovative and improved testing concepts for compliance / safety assessment of recycled materials (KER No.3: PCRs with certified quality). Three different business models were created based on the business model canvas methodology (BMC), describing the value proposition, customers, channels, key resources, key partners, key activities, and structure of revenue and costs. The aspect of environmental and social impact was also incorporated into the BMCs, describing the possible environmental and social benefits and costs.

The business model canvas for KER1 describes the value proposition of recyclable mono-materials for food or non-food applications containing PE recyclates. The laminates are machinable at the existing packing production lines and are in line with European regulations for reduced use of virgin PE and incorporation of recycled material into the final products. In addition, they contain functional barriers and tracers in the printing inks for sorting, tracing and waste management after use. The customer base is divided into several key interest parties, such as packaging production companies or retailers and the revenue streams include sales of food packaging containing recycled PE, as well as tax and fee reduction due to the use of recyclates.

The value proposition for KER2 includes the production of high-quality recycled PE, the development of a new whole process chain - consisting of different technical steps - for PE recycling, the enhancement of environmental performance due to the reduction of the use of virgin PE and the limitation of plastic waste. New technologies for recycling and sorting are proposed, competing with the widely used conventional ones. KER2 refers to sorting and recycling companies, packaging production companies, as well as ink and tracer producers and retailers. The main revenues come from sales of offering services to waste management companies, sales of recycled PE to plastic packaging companies, as well as tax reduction due to the use of recyclates.

KER3 proposes the production of high-quality PE recyclates, as well as the introduction of innovative and improved protocols for testing the quality, safety and shelf-life of recycled materials, and is addressed to providers of raw materials, packaging production companies and plastic industries.

 

Note: This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No. 101003806.