title: ÐÐµÑÐ±Ð°Ð»ÑÐ½ÑÐµ Ð¸ Ð½ÐµÐ²ÐµÑÐ±Ð°Ð»ÑÐ½ÑÐµ ÑÐ»ÐµÐ¼ÐµÐ½ÑÑ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð² Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸ÑÑ ÑÐ²ÐµÐ»Ð¸ÑÐ½ÑÑ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð¾Ð² ÑÐµÑÐ¿ÑÐ±Ð»Ð¸ÐºÐ¸ ÐÐ¸ÑÐ²Ð° Ð¸ Ð Ð¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¹ Ð¤ÐµÐ´ÐµÑÐ°ÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Verbal and non-verbal elements of corporate style in visual communications of jewelry stores in the Republic of Lithuania and the Russian Federation.
Creators: name: Ð¢ÑÐ°Ð²ÐºÐ¸Ð½Ð°, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð²ÐµÑÐ±Ð°Ð»ÑÐ½ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
Ð½ÐµÐ²ÐµÑÐ±Ð°Ð»ÑÐ½ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
verbal communications
non-verbal communications
corporate style
communication strategy
communication activity

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸ ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ñ Ð²ÐµÑÐ±Ð°Ð»ÑÐ½ÑÑ Ð¸ Ð½ÐµÐ²ÐµÑÐ±Ð°Ð»ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð² Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸ÑÑ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð¾Ð² ÐÐ¸ÑÐ¾Ð²ÑÐºÐ¾Ð¹ Ð ÐµÑÐ¿ÑÐ±Ð»Ð¸ÐºÐ¸ Ð¸ Ð Ð¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¹ Ð¤ÐµÐ´ÐµÑÐ°ÑÐ¸Ð¸. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1) Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ Ð¿Ð¾Ð½ÑÑÐ¸Ñ, Ð²Ð¸Ð´Ð¾Ð² Ð¸ Ð¿ÑÐ¸Ð½ÑÐ¸Ð¿Ð¾Ð² Ð²ÐµÑÐ±Ð°Ð»ÑÐ½ÑÑ Ð¸ Ð½ÐµÐ²ÐµÑÐ±Ð°Ð»ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹; 2) Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿Ð¾Ð½ÑÑÐ¸Ð¹ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ, ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ðµ ÐºÑÐ»ÑÑÑÑÐ½ÑÑ ÑÐ°Ð·Ð»Ð¸ÑÐ¸Ð¹ Ð´Ð²ÑÑ ÑÑÑÐ°Ð½; 3) ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ðµ Ð¾Ð´Ð½Ð¾Ð¹ ÑÐ²ÐµÐ»Ð¸ÑÐ½Ð¾Ð¹ ÑÐµÑÐ¸ Ð¿Ð¾ÑÑÐµÐ´ÑÑÐ²Ð¾Ð¼ Ð¾Ð¿ÑÐ¾ÑÐ° Ð¶Ð¸ÑÐµÐ»ÐµÐ¹ Ð´Ð²ÑÑ ÑÐ°Ð·Ð½ÑÑ ÑÑÑÐ°Ð½ â Ð»Ð¸ÑÐ²Ñ Ð¸ ÑÐ¾ÑÑÐ¸Ð¸; ÐºÐ°Ðº ÐºÑÐ»ÑÑÑÑÐ½ÑÐµ ÑÐ°Ð·Ð»Ð¸ÑÐ¸Ñ Ð²Ð»Ð¸ÑÑÑ Ð½Ð° Ð¾ÑÐ²ÐµÑÑ; 4) ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«fashion zoneÂ» Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ ÑÐ¸ÑÑÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸; 5) ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð¼Ñ ÑÑÐ¸Ð»Ñ, Ð²ÐµÑÐ±Ð°Ð»ÑÐ½ÑÐ¼ Ð½ÐµÐ²ÐµÑÐ±Ð°Ð»ÑÐ½ÑÐ¼ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸ÑÐ¼ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸; Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«Fashion ZoneÂ». ÐÑÐ»Ð° Ð¾Ð¿Ð¸ÑÐ°Ð½Ð° ÐºÑÐ°ÑÐºÐ°Ñ Ð¸ÑÑÐ¾ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÑÑÐºÑÑÑÐ°, Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð° ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð°Ñ ÑÑÐµÐ´Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð±ÑÐ»Ð¾ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¾ Ð°Ð½ÐºÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ, ÐºÐ¾ÑÐ¾ÑÐ¾Ðµ Ð±Ñ ÑÐ¼Ð¾Ð³Ð»Ð¾ Ð¿Ð¾Ð²Ð»Ð¸ÑÑÑ Ð½Ð° Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ Ð² ÑÐ°Ð¼Ð¾Ð¼ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ðµ, ÐµÐ³Ð¾ ÑÑÑÑÐºÑÑÑÐµ Ð¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð¼ ÑÑÐ¸Ð»Ðµ ÑÐµÑÐ¸.
description: This work is dedicated to the research and comparison of verbal and non-verbal communications of corporate style in visual communications of stores in the Republic of Lithuania and the Russian Federation. The tasks addressed in the course of the research were: 1. Studying the concepts, types, and principles of verbal and non-verbal communications. 2. Researching the concept of corporate style and comparing cultural differences between the two countries. 3. Comparing a jewelry chain through surveys of residents in two different countries - Lithuania and Russia, and examining how cultural differences influence the responses. 4. Creating a profile of the company "Fashion Zone" and conducting a situational analysis of the companys activities. 5. Developing proposals for improving the corporate style and verbal/non-verbal communications of the company. The study was conducted using the example of the company "Fashion Zone." A brief history of the company, organizational structure, and corporate environment were described. Based on the conducted research, a questionnaire was proposed that could influence changes in the store itself, its structure, and the corporate style of the network.