title: ÐÐ°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÐ½ÐºÐ° ÑÑÐ»ÑÐ³ Ð¿ÑÐ¾ÑÐ¾ÑÐ¸ÐµÐ½ÑÐ°ÑÐ¸Ð¸ Ñ ÑÐµÐ»ÑÑ Ð²ÑÐ²ÐµÐ´ÐµÐ½Ð¸Ñ Ð½Ð° ÑÑÐ½Ð¾Ðº Ð½Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Marketing research of the market of career guidance services in order to bring a new product to the market
Creators: name: ÐÑÑÐ°Ð³Ð¸ÑÐ¾Ð², Ð ÑÑÐ»Ð°Ð½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¿ÑÐ¾ÑÐ¾ÑÐ¸ÐµÐ½ÑÐ°ÑÐ¸Ñ
Ð¿ÑÐ¾ÐµÐºÑ
Ð¿ÑÐ¾ÑÐ¾ÑÐ¸ÐµÐ½ÑÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÑÐ»ÑÐ³Ð¸
Ð°Ð±Ð¸ÑÑÑÐ¸ÐµÐ½ÑÑ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÑÐµÐ´Ð°
ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹
ÑÐµÑÐ¿Ð¾Ð½Ð´ÐµÐ½ÑÑ
Ð¿ÑÐ¾ÐµÐºÑÐ½Ð¾Ðµ ÑÐµÑÐµÐ½Ð¸Ðµ
Ð¿ÑÐ¾ÑÐ¾ÑÐ¸ÐµÐ½ÑÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ ÑÐµÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
kpi-ÑÐ¸ÑÑÐµÐ¼Ð°
ÑÐ¸ÑÑÐµÐ¼Ð° Ð¾ÑÐµÐ½ÐºÐ¸
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÑ
career guidance
project
career guidance services
applicants
marketing environment
consumer requirements
respondents
project solution
career guidance testing
kpi system
evaluation system
competitors

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ½Ð¾Ð³Ð¾ ÑÐµÑÐµÐ½Ð¸Ñ Ð¿Ð¾ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð¸ Ð²ÑÐ²ÐµÐ´ÐµÐ½Ð¸Ñ Ð½Ð° ÑÑÐ½Ð¾Ðº Ð½Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÑÐ¾ÑÐ¸ÐµÐ½ÑÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ ÑÐµÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¡ÐÐ±ÐÐ£ Ñ Ð¿ÑÐµÐ´ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ð¾Ð¹ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÑÐ¾ÑÐ¸ÐµÐ½ÑÐ°ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹. ÐÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð¾Ð±ÑÑÐ»Ð¾Ð²Ð»ÐµÐ½Ð° Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÑÑ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾ÑÐ¾ÑÐ¸ÐµÐ½ÑÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¸ Ð¾ÑÐµÐ½ÐºÐ¸ ÐµÐµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ Ð¼ÐµÐ½ÑÑÑÐµÐ³Ð¾ÑÑ ÑÑÐ½ÐºÐ°. ÐÑÑÐ¾ÑÐ½Ð¸ÐºÐ°Ð¼Ð¸ Ð²ÑÑÑÑÐ¿Ð°Ð»Ð¸: Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐµÑÑÑÑÑ, ÑÐ°Ð½ÐµÐµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½ÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, ÑÐ°Ð¼Ð¸ ÑÐµÑÐ¿Ð¾Ð½Ð´ÐµÐ½ÑÑ, Ð¾ÑÐ½Ð¾Ð²Ð½Ð¾Ð¼ ÑÐºÐ¾Ð»ÑÐ½Ð¸ÐºÐ¸, ÑÐµÑÐ²Ð¸Ñ ÐÑÐ¸Ð±ÑÑÐ¼, livedune. ÐÐ»Ñ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½ÑÑ Ð² ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð´Ð°Ð½Ð½ÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ ÑÐ°ÐºÐ¸Ðµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ ÐºÐ°Ðº: Figma, Microsoft Word, Microsoft Excel. Ð ÑÐ¾Ð´Ðµ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ: ÑÐµÐºÑÑÐ°Ñ Ð¿ÑÐ¾ÑÐ¾ÑÐ¸ÐµÐ½ÑÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ Ð¡ÐÐ±ÐÐ£, ÐµÐ³Ð¾ Ð¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ Ð½Ð° ÑÑÐ½ÐºÐµ, Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ Ð½Ð° Ð½ÐµÐ³Ð¾ ÑÐ°ÐºÑÐ¾ÑÐ¾Ð² Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÐµÐ´Ñ, ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð°Ñ ÑÐ¸ÑÑÐ°ÑÐ¸Ñ Ð½Ð° ÑÑÐ½ÐºÐµ Ð¿ÑÐ¾ÑÐ¾ÑÐ¸ÐµÐ½ÑÐ°ÑÐ¸Ð¸, Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ðµ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ñ Ð¸ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ñ Ðº Ð¿ÑÐ¾ÑÐ¾ÑÐ¸ÐµÐ½ÑÐ°ÑÐ¸Ð¸, Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð´Ð¾ÑÑÐ¾Ð¸Ð½ÑÑÐ²Ð° Ð¸ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐºÐ¸ Ð¿ÑÐ¾ÑÐ¾ÑÐ¸ÐµÐ½ÑÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¡ÐÐ±ÐÐ£. Ð ÐºÐ°ÑÐµÑÑÐ²Ðµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÑÐ°Ð±Ð¾ÑÑ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð¾ Ð³Ð¾ÑÐ¾Ð²Ð¾Ðµ Ð¿ÑÐ¾ÐµÐºÑÐ½Ð¾Ðµ ÑÐµÑÐµÐ½Ð¸Ðµ Ð¿Ð¾ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¿ÑÐ¾ÑÐ¾ÑÐ¸ÐµÐ½ÑÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ ÑÐµÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð½Ð¾Ð²Ð¾Ð³Ð¾ ÑÐ¾ÑÐ¼Ð°ÑÐ° Ð½Ð° Ð±Ð°Ð·Ðµ Ð¡ÐÐ±ÐÐ£ Ñ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸ÐµÐ¼ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð¸ÑÐºÑÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¸Ð½ÑÐµÐ»Ð»ÐµÐºÑÐ° Ð² ÐµÐ³Ð¾ ÑÐ°Ð±Ð¾ÑÐµ, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½Ð°Ñ KPI-ÑÐ¸ÑÑÐµÐ¼Ð° Ð¾ÑÐµÐ½ÐºÐ¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÑÐ¾ÑÐ¸ÐµÐ½ÑÐ°ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¸ Ð¿ÑÐ¾ÑÐ¾ÑÐ¸ÐµÐ½ÑÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¡ÐÐ±ÐÐ£, ÐºÐ¾ÑÐ¾ÑÐ°Ñ Ð±ÑÐ»Ð° ÑÑÐ¿ÐµÑÐ½Ð¾ Ð°Ð¿ÑÐ¾Ð±Ð¸ÑÐ¾Ð²Ð°Ð½Ð° Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ½Ð¾Ð³Ð¾ ÑÐµÑÐµÐ½Ð¸Ñ.
description: The given work is develop a design solution for the creation and market launch of a new vocational guidance testing of SPbPU with a provided system for evaluating the effectiveness of vocational guidance measures. The relevance of the work is due to the need to improve career guidance and evaluate its effectiveness in a changing market. The sources were: Internet resources, previously conducted research, the respondents themselves, mostly schoolchildren, the Cribroom service, livedune. Tools such as Figma, Microsoft Word, and Microsoft Excel were used to process the data obtained during the work. In the course of the work, the following were analyzed: the current career guidance activities of SPbPU, its position in the market, the influence of marketing environment factors on it, the competitive situation in the career guidance market, the main consumer preferences and requirements for career guidance, the main advantages and disadvantages of career guidance activities of SPbPU. The study resulted into analysis of a ready-made design solution for the development of career guidance testing of a new format based on SPbPU using artificial intelligence technologies in its work, as well as a developed KPI system for evaluating the effectiveness of career guidance measures and career guidance activities of SPbPU, which was successfully tested on the example of the developed design solution.