Community Behavior Model Of Private Motorized Vehicle Users In Makassar City Based On Theory Of Planned Behavior (Model Perilaku Masyarakat Pengguna Kendaraan Bermotor Pribadi Di Kota Makassar Berdasarkan Theory Of Planned Behavior)
Creators: name: Hasim, Abdul Hafid
Publisher: name: Zenodo
Year: 2017

description: The increasing number and ease of society in owning and determining vehicle choices, especially private vehicles, has resulted in increasing the trend of private vehicle use as the primary mode of transportation. The purpose of this study was to analyze and examine the direct and indirect effects of attitude variables, subjective norms, perceived behavioral control through intention on the behavior of motor vehicle users. Private in the city of Makassar. This research is explanatory research which explains the causality of a relationship between variables through testing hypotheses. Based on Planned Behavior Theory, the variables used are attitude (X1), subjective / Subjective Norm (X2) and perceived behavioral control (X3) then intention/intention (Z) as connecting variables (intervening). ) and behavior / Behavior (Y). The population in this study is in the form of people who use two and four-wheeled private motorized vehicles in Makassar City. The number of samples used was 200 respondents. The sampling technique used was purposive random sampling. Primary data and information in this study obtained through questionnaires, interviews, observations, and documentation. The instrument used was a check sheet, survey, interview guide, and photo camera. Data analysis and hypothesis testing is carried out by the Structural Equation Model Analysis (SEM analysis) method with a test of validity/reliability requirements and descriptive statistics. The results obtained show (1). There is significant influence between attitude variables (attitude toward the behavior) through intention to behavior (behavior); (2). There is no influence between variable subjective norms (subjective norm) through intention (intention) towards behavior (behavior); (3) There is no influence between perceived behavioral control variables through intention to behavior; (4) There is no direct influence of perceived behavioral control on behavior and the indirect behavior perceived behavioral control through intention on the behavior of private motor vehicle users in the city Makassar.

Semakin banyak dan mudahnya masyarakat dalam memiliki serta menentukan pilihan kendaraan khususnya kendaraan pribadi berakibat semakin meningkatkan tren penggunaan kendaraan pribadi sebagai moda transportasi utama. Tujuan dari penelitian ini adalah menganalisis dan mengkaji pengaruh langsung dan tidak langsung variabel sikap (attitude toward the behavior), norma subjektif (subjective norm), persepsi kendali perilaku (perceived behavioral control) melalui niat (intention) terhadap perilaku (Behavior) pengguna kendaraan bermotor pribadi di Kota Makassar. Penelitian ini merupakan penelitian penjelasan (explanatory research) yakni menjelaskan kausalitas suatu hubungan antara variabel-variabel melalui pengujian hipotesis. Berdasarkan Theory Planned Behavior maka variabel-variabel yang dipergunakan yaitu variabel sikap/attitude (X1), norma subjektif/Subjective Norm (X2) dan persepsi kendali perilaku/perceived behavioral control (X3) kemudian intensi/intention (Z) sebagai variabel penghubung (intervening) dan perilaku/Behavior (Y). Populasi dalam penelitian ini berupa masyarakat yang menggunakan kendaraan bermotor pribadi beroda dua dan empat di Kota Makassar. Jumlah sampel yang gunakan sebanyak 200 responden. Teknik pengambilan sampel yang digunakan adalah purposive random sampling. Data primer dan informasi pada penelitian ini diperolehmelalui angket, wawancara, pengamatan, dan dokumentasi. Instrument yang digunakan berupa lembar cek list, kuesioner, pedoman wawancara dan kamera photo. Analisis data dan pengujian hipotesis dilakukan dengan metode Structural Equation Model Analysis (analisis SEM) dengan uji persyaratan validitas/reliabilitas dan statistik deskriptif. Hasil yang diperoleh menunjukkan (1). Terdapat pengaruh yang signifikan antara variabel sikap (attitude toward the behavior) melalui niat (intention) terhadap perilaku (behavior); (2). Tidak terdapat pengaruh antara variabel norma subjektif (subjective norm) melalui niat (intention) terhadap perilaku (behavior); (3) Tidak terdapat pengaruh antara variabel persepsi kendali perilaku (perceived behavioral control) melalui niat (intention) terhadap perilaku (behavior); (4) Tidak terdapat pengaruh langsung variabel persepsi kendali perilaku (perceived behavioral control) terhadap perilaku (behavior) dan pengaruh tidak langsung variabel persepsi kendali perilaku (perceived behavioral control) melalui niat (intention) terhadap perilaku (behavior) pengguna kendaraan bermotor pribadi di Kota Makassar.