title: ÐÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð½Ð° ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½ÑÑ ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ Ð¿Ð»Ð¾ÑÐ°Ð´ÐºÐ°Ñ Ð2Ð Ð´Ð»Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð½ÐµÑÑÐµÐ³Ð°Ð·Ð¾Ð²Ð¾Ð³Ð¾ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐ°Ð·Ð¿ÑÐ¾Ð¼ ÐÐÐ Ñ Ð¾Ð»Ð´Ð¸Ð½Ð³Â»
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
Creators: name: ÐÐ¾Ð¿Ð¾Ð², ÐÐ»ÐµÐºÑÐ°Ð½Ð´Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÐÐµÑÑÑÐ½Ð°Ñ Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð¾ÑÑÑ
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description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð¼Ð°Ð³Ð¸ÑÑÑÐ°: Â«ÐÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð½Ð° ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½ÑÑ ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ Ð¿Ð»Ð¾ÑÐ°Ð´ÐºÐ°Ñ Ð2Ð Ð´Ð»Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð½ÐµÑÑÐµÐ³Ð°Ð·Ð¾Ð²Ð¾Ð³Ð¾ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐ°Ð·Ð¿ÑÐ¾Ð¼ ÐÐÐ ÑÐ¾Ð»Ð´Ð¸Ð½Ð³Â». Ð¦ÐµÐ»ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð½Ð° ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½ÑÑ ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ Ð¿Ð»Ð¾ÑÐ°Ð´ÐºÐ°Ñ B2B Ð´Ð»Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð½ÐµÑÑÐµÐ³Ð°Ð·Ð¾Ð²Ð¾Ð³Ð¾ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐ°Ð·Ð¿ÑÐ¾Ð¼ ÐÐÐ ÑÐ¾Ð»Ð´Ð¸Ð½Ð³. ÐÐ°Ð´Ð°ÑÐ¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: -Ð¸Ð·ÑÑÐ¸ÑÑ Ð¿Ð¾Ð½ÑÑÐ¸Ðµ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½ÑÑ Ð¿ÑÐ¾Ð´Ð°Ð¶ - Ð²ÑÑÐ²Ð¸ÑÑ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½ÑÑ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð½Ð° ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ Ð¿Ð»Ð¾ÑÐ°Ð´ÐºÐ°Ñ Ð2Ð Ð´Ð»Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð½ÐµÑÑÐµÐ³Ð°Ð·Ð¾Ð²Ð¾Ð³Ð¾ ÑÐµÐºÑÐ¾ÑÐ° - Ð²ÑÑÐ²Ð¸ÑÑ Â«ÑÐ¾ÑÐºÐ¸ ÑÐ¾ÑÑÐ°Â» Ð¸ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð¾ÑÑ Ð½Ð° Ð±Ð°Ð·Ðµ ÐÐÐ Â«ÐÐ°Ð·Ð¿ÑÐ¾Ð¼ ÐÐÐ ÑÐ¾Ð»Ð´Ð¸Ð½Ð³Â». ÐÐ±ÑÐµÐºÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸ ÐÐÐ Â«ÐÐ°Ð·Ð¿ÑÐ¾Ð¼ ÐÐÐ ÑÐ¾Ð»Ð´Ð¸Ð½Ð³Â» Ð½Ð° ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½ÑÑ ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ Ð¿Ð»Ð¾ÑÐ°Ð´ÐºÐ°Ñ B2B Ð´Ð»Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð½ÐµÑÑÐµÐ³Ð°Ð·Ð¾Ð²Ð¾Ð³Ð¾ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ°. ÐÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: Ð½Ð°ÑÑÐ°ÑÐ¸Ð²Ð½ÑÐ¹ (Ð¾Ð¿Ð¸ÑÐ°ÑÐµÐ»ÑÐ½ÑÐ¹), ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¸ ÑÐ¸Ð½ÑÐµÐ·Ð°, ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ñ, SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·Ð°, Ð° ÑÐ°ÐºÐ¶Ðµ Ð²Ð½ÐµÑÐ½ÐµÐ³Ð¾ Ð¿ÑÑÐ¼Ð¾Ð³Ð¾ Ð½Ð°Ð±Ð»ÑÐ´ÐµÐ½Ð¸Ñ. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: -Ð¸Ð·ÑÑÐµÐ½Ð¾ Ð¿Ð¾Ð½ÑÑÐ¸Ðµ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½ÑÑ Ð¿ÑÐ¾Ð´Ð°Ð¶, ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÐ° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÑÑÐµÑÐµ B2B; - Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½ÑÑ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð½Ð° ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ Ð¿Ð»Ð¾ÑÐ°Ð´ÐºÐ°Ñ Ð2Ð Ð´Ð»Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð½ÐµÑÑÐµÐ³Ð°Ð·Ð¾Ð²Ð¾Ð³Ð¾ ÑÐµÐºÑÐ¾ÑÐ°; - Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸ Ð½Ð° Ð­Ð¢Ð Ð² ÑÑÐµÑÐµ Ð2Ð Ð¿Ð¾Ð·Ð²Ð¾Ð»Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ÐÐ°Ð·Ð¿ÑÐ¾Ð¼ ÐÐÐ ÑÐ¾Ð»Ð´Ð¸Ð½Ð³Â» ÑÐ²ÐµÐ»Ð¸ÑÐ¸ÑÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸. ÐÐ±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÐÐÐ  Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÑÐ°Ð±Ð¾ÑÑ Ð² Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ - Ð¾Ð±ÑÐµÐºÑÐ° Ð¸ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐ¸ Ð¼Ð°ÑÑÑÐ°Ð±Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÐµÑÐµÐ½Ð¸Ñ Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸ÑÑ Ð¾ÑÑÐ°ÑÐ»Ð¸ Ð½ÐµÑÑÐµÐ³Ð°Ð·Ð¾Ð²Ð¾Ð³Ð¾ ÑÐµÐºÑÐ¾ÑÐ°. ÐÐ°ÑÑÐ½Ð¾Ð¹ Ð½Ð¾Ð²Ð¸Ð·Ð½Ð¾Ð¹ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ð¼ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸, Ð°Ð½Ð°Ð»Ð¸Ð·Ðµ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹, Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÑ Ð½Ð° ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð½Ð° ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½ÑÑ ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ Ð¿Ð»Ð¾ÑÐ°Ð´ÐºÐ°Ñ Ð2Ð ÐÐÐ Â«ÐÐ°Ð·Ð¿ÑÐ¾Ð¼ ÐÐÐ ÑÐ¾Ð»Ð´Ð¸Ð½Ð³Â».
description: The title of the master graduate qualification work: Â«Sales organizations on B2B electronic trading platforms for oil and gas complex enterprises using Gazprom GNP holding LLC as an exampleÂ». The aim of the study is to study the organization of sales on B2B electronic trading platforms for oil and gas complex enterprises on the example of Gazprom GNP Holding. Research tasks: - research the concept of electronic sales - Identify the features of electronic sales on B2B trading platforms for oil and gas companies - to identify "growth points" and directions for improving the complex of marketing communications of the company The study was carried out on the basis of Gazprom GNP holding LLC. Subject of study: sales of Gazprom GNP Holding on B2B electronic trading platforms for oil and gas complex enterprises. Research methods: narrative (descriptive), theoretical analysis and synthesis, comparison, SWOT-analysis, as well as external direct observation. The main results of the study: - studied the concept of electronic sales, specifics of promotion in the B2B sphere; - features of electronic sales on B2B trading platforms for oil and gas sector enterprises were revealed; - B2B electronic sales will allow Gazprom GNP holding LLC to increase the efficiency of its trading activities. Scope of application of the GQW results in the activity of the company-object and possibilities of solution scaling at the enterprises of oil and gas sector. The scientific novelty of the research is the definition of a theoretical basis, analysis and development of recommendations aimed at improving the organization of sales at the B2B electronic trading platforms of Gazprom GNP Holding.