title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÑÐ´Ð¸Ð¸ Ð¹Ð¾Ð³Ð¸ Â«ÐÐ°Ð¾ÑÂ»
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of the internet promotion strategy of the yoga studio "Laor"
Creators: name: Ð¢Ð¸ÑÐºÐ¾Ð²Ð°, ÐÐ¾Ð»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ°
Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹
Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð²
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÑÑÐ½Ð¾Ðº Ð¹Ð¾Ð³Ð¸
Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹
market analysis
consumer analysis
competitor analysis
internet promotion
yoga market
promotion tools
event development

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÑÐ´Ð¸Ð¸ Ð¹Ð¾Ð³Ð¸ Â«ÐÐ°Ð¾ÑÂ». ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÑÐ´Ð¸Ð¸ Ð¹Ð¾Ð³Ð¸ Â«ÐÐ°Ð¾ÑÂ» Ð² ÐÐ½ÑÐµÑÐ½ÐµÑÐµ Ñ ÑÐµÐ»ÑÑ ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ ÑÐ¸ÑÐ»Ð° Ð¿Ð¾ÑÐµÑÐ¸ÑÐµÐ»ÐµÐ¹. Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÐ¿Ð¸ÑÐ°Ð½Ð¸Ðµ Ð¾Ð±ÑÐµÐ¹ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ¸ ÑÑÑÐ´Ð¸Ð¸ Ð¹Ð¾Ð³Ð¸ Â«ÐÐ°Ð¾ÑÂ» ÐºÐ°Ðº ÑÑÐ±ÑÐµÐºÑÐ° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸. 2. ÐÐ½Ð°Ð»Ð¸Ð· Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ Ð¼Ð¸ÐºÑÐ¾- Ð¸ Ð¼Ð°ÐºÑÐ¾ÑÑÐµÐ´Ñ ÑÑÑÐ´Ð¸Ð¸ Ð¹Ð¾Ð³Ð¸ Â«ÐÐ°Ð¾ÑÂ». 3. ÐÐ½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÑÑÑÐ´Ð¸Ð¸ Ð¹Ð¾Ð³Ð¸ Â«ÐÐ°Ð¾ÑÂ» Ð¸ ÑÐ¾ÑÑÐ°Ð²Ð¸ÑÑ SWOT â Ð°Ð½Ð°Ð»Ð¸Ð·. 4. ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÑÐ½ÐºÐ° Ð¹Ð¾Ð³Ð¸ Ð¸ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¾Ð³Ð¾ Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ. 5. ÐÐ½Ð°Ð»Ð¸Ð· ÑÐµÐºÑÑÐ¸Ñ Ð¸ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² ÑÑÑÐ´Ð¸Ð¸ Ð¹Ð¾Ð³Ð¸ Â«ÐÐ°Ð¾ÑÂ». 6. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐ¸ÑÑÐ¾Ð²ÑÑ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð² ÑÑÑÐ´Ð¸Ð¸ Ð¹Ð¾Ð³Ð¸ Â«ÐÐ°Ð¾ÑÂ» Ð² ÑÑÐµÑÐµ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ. 7. ÐÑÐ±Ð¾Ñ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÑÐ´Ð¸Ð¸ Ð¹Ð¾Ð³Ð¸ Â«ÐÐ°Ð¾ÑÂ». 8. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÑÐ´Ð¸Ð¸ Ð¹Ð¾Ð³Ð¸ Â«ÐÐ°Ð¾ÑÂ» Ð² ÐÐ½ÑÐµÑÐ½ÐµÑÐµ. 9. ÐÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð°ÑÑ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð´Ð°Ð½Ð½ÑÑ ÑÑÑÐ´Ð¸Ð¸ Ð¹Ð¾Ð³Ð¸ Â«ÐÐ°Ð¾ÑÂ». Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¼Ð°ÐºÑÐ¾ Ð¸ Ð¼Ð¸ÐºÑÐ¾ÑÑÐµÐ´Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ, ÐµÐ³Ð¾ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ SWOT â Ð°Ð½Ð°Ð»Ð¸Ð·. Ð¢Ð°ÐºÐ¶Ðµ Ð±ÑÐ»Ð° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ online â Ð¾Ð¿ÑÐ¾Ñ Ð¿Ð¾ÑÐµÑÐ¸ÑÐµÐ»ÐµÐ¹ Ñ ÑÐµÐ»ÑÑ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾ÑÑÑÐµÑÐ° ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð¼ ÑÐ°Ð±Ð¾ÑÑ ÑÑÐ°Ð»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÑÐ´Ð¸Ð¸ Ð¹Ð¾Ð³Ð¸ Â«ÐÐ°Ð¾ÑÂ» Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ ÐµÐµ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ, Ð²ÑÐ±ÑÐ°Ð½Ð½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð¸ Ð²ÑÐ´ÐµÐ»ÐµÐ½Ð½ÑÑ ÑÐµÐ³Ð¼ÐµÐ½ÑÐ¾Ð² ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸.
description: The subject of the graduate qualification work is "Development of the internet promotion strategy of the yoga studio "Laor"". The given work is devoted to the development of a set of activities to promote the yoga studio "Laor" on the Internet in order to increase the number of visitors. In the process of this research, the following tasks were solved: 1. Description of the general characteristics of the yoga studio "Laor" as a subject of economic activity. 2. Analysis of the marketing micro- and macro-environment of the yoga studio "Laor". 3. Analysis of the competitiveness of the yoga studio "Laor" and draw up a SWOT â analysis. 4. Determination of the peculiarities of the yoga market and consumer behavior. 5. Analysis of current and potential clients of the yoga studio "Laor". 6. Research on the use of digital tools of the main competitors of the yoga studio "Laor" in the field of promotion. 7. Choice of tools to promote yoga studio "Laor". 8. Development of a strategy for promoting the yoga studio "Laor" on the Internet. 9. Evaluation of the effectiveness of the measures developed. The work was carried out on the basis of data from the Laor yoga studio. In the course of the work, the macro and microenvironment of the enterprise, its competitiveness were analyzed, a SWOT â analysis was carried out. An online survey of visitors was also conducted in order to form a portrait of the target audience. The result of the work was the development of a strategy for the Internet promotion of the yoga studio "Laor" based on its positioning, the chosen marketing strategy and the selected segments of the target audience.