title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð´Ð»Ñ Ð²ÑÑ Ð¾Ð´Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÐÐÐ Â«Ð Ð¾ÑÐ»Ð°Ð²Ð»ÑÑÐºÐ°Ñ Ð¸Ð³ÑÑÑÐºÐ°Â» Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a set of measures for the entry of the LLC "Roslavskaya toy" enterprise into the international market
Creators: name: Ð ÐµÐ²Ð¸Ð½Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
Ð°Ð½Ð°Ð»Ð¸Ð·
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
ÐºÐ°Ð½Ð°Ð» ÑÐ±ÑÑÐ°
ÑÐºÑÐ¿Ð¾ÑÑ
international market
analysis
strategy
sales channel
export

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description: The work has been carried out on the materials of the LLC "Roslavl toy". Research methods used: descriptive method, economic and statis-tical modeling, analysis method, synthesis method, abstract logical evalua-tion method, ABC analysis, XYZ analysis, infographics. The main results of the graduate qualification work: - formulated theoretical aspects of the strategies for enterprises to enter international markets; - the analysis of economic indicators and financial and eco-nomic activity of the enterprise LLC "Roslavl Toy" was carried out; - a study of the world and Russian markets for children's goods was carried out, where, based on the fact of the analysis, the best place for the development of a new exit strategy and market capacity were deter-mined; - a set of strategic measures was developed to bring the chil-dren's toy manufacturer OOO Roslavl Toy to the Polish international mar-ket. The areas of the graduate qualification work results application â strategic analysis of retail stores of children's goods, when developing a strategy for entering the international market. Conclusions of graduate qualification work. Tasks have been solved, aim has been achieved, the areas of the results application have been determined.