title: ÐÑÐµÐ½Ð´Ð¸Ð½Ð³ ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Branding as tool for improving the eficience of the company's activities
Creators: name: ÐÐµÑÐµÐ´, ÐÐ»Ð°Ð´Ð¸ÑÐ»Ð°Ð²
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³
Ð±ÑÐµÐ½Ð´
ÑÐ¾Ð²Ð°ÑÐ½ÑÐ¹ Ð·Ð½Ð°Ðº
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð°
Ð¼ÐµÑÑÐ¸ÐºÐ¸ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð°
ÑÑÐ°Ð½ÑÐ¸Ð·Ð°
branding
brand
effectiveness of branding
marketing
metrics
franchise

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿ÑÐ¾ÑÐµÑÑ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð±ÑÐµÐ½Ð´Ð°.
ÐÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ â Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³ ÑÐµÑÐ¸ ÑÐµÑÑÐ¾ÑÐ°Ð½Ð¾Ð² Ð±ÑÑÑÑÐ¾Ð³Ð¾ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ Â«Ð¢ÐµÑÐµÐ¼Ð¾ÐºÂ».
Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÑÐ¾Ð»Ð¸ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð° Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¿ÑÑÐµÐ¹ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐµÐ³Ð¾ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÐµÑÐ¸ ÑÐµÑÑÐ¾ÑÐ°Ð½Ð¾Ð² Ð±ÑÑÑÑÐ¾Ð³Ð¾ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ Â«Ð¢ÐµÑÐµÐ¼Ð¾ÐºÂ» (ÐÐÐ Â«Ð¢ÐµÑÐµÐ¼Ð¾Ðº-Ð ÑÑÑÐºÐ¸Ðµ ÐÐ»Ð¸Ð½ÑÂ»).
ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐµÐ»Ð¸ Ð±ÑÐ»Ð¸ Ð¸Ð·ÑÑÐµÐ½Ñ ÑÑÑÐ½Ð¾ÑÑÑ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð°, Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¿Ð¾Ð´ÑÐ¾Ð´Ñ Ð¾ÑÐµÐ½ÐºÐ¸ ÐµÐ³Ð¾ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð° Ð½Ð° ÑÑÐ½ÐºÐµ.
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ÐÑÐ»Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð° Ñ ÑÑÑÑÐ¾Ð¼ Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½ÑÑ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð². ÐÐ¾ÐºÐ°Ð·Ð°Ð½Ð° Ð¸Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð½Ð¾ÑÑÑ.
Ð¡ÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÐµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¸Ð¼ÐµÐ½Ð¸Ð¼Ñ Ð½Ð° Ð¿ÑÐ°ÐºÑÐ¸ÐºÐµ.
description: The object of the study of the final qualifying work is the process of creating and developing the brand.
Subject of research â branding of fast food chain Â«TeremokÂ».
The aim of the work is to determine the role of branding in the comÂ¬pany and identify ways to improve its performance on the example of a network of fast food restaurants Â«TeremokÂ» (LLC Â«Teremok-Russkie bliniÂ»).
To achieve this goal, we studied the essence of branding, the main approaches to assessing its effectiveness, as well as tools to promote the brand on the market.
The analysis was conducted, during which the activities of the company Â«TeremokÂ» were considered, the level of financial stability and the concept of branding were determined. Also, the efficiency of branding Â«TeremokÂ» relative to competitors was revealed.
Recommendations were developed to improve the effectiveness of branding based on the results. Their economic validity is proved.
The recommendations are applicable in practice.