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title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Marketing activities as a factor of increasing the company's competitiveness in the Russian and international markets
Creators: name: ÐÐ¸Ð½Ð¾Ð²ÑÐµÐ²Ð°, ÐÐ°ÑÐ°Ð»ÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
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description: The object of the study is the marketing activities of the company PJSC "Sberbank".
The purpose of the final qualifying work is to develop recommendations for improving the organization and conduct of marketing activities of the company PJSC "Sberbank" as a factor in improving its competitiveness in the international market. The relevance of the work is due to the fact that competition in the market of banking services is increasing every year, so the company PJSC "Sberbank" needs to improve its competitiveness, which now depends a lot on effectively organized marketing activities. Based on the analysis of the competitiveness of PJSC "Sberbank" and the analysis of the organization and conduct of marketing activities of the company identified certain problems in its marketing activities.
Recommendations for improving the organization and conduct of marketing activities to improve the competitiveness of the company in the Russian and international market. The effectiveness of the proposed recommendations is evaluated. Implementation of recommendations on improving the organization and conduct of marketing activities will lead to an increase in the competitiveness of Sberbank in the Russian and international market.