title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð° Ð´Ð¸Ð·Ð°Ð¹Ð½ÐµÑÑÐºÐ¾Ð³Ð¾ Ð°Ð¿Ð°ÑÑ-Ð¾ÑÐµÐ»Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a business plan for a designer apartment hotel
Creators: name: Ð ÑÐ´ÐºÐ¾Ð²ÑÐºÐ°Ñ, Ð®Ð»Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð°Ð¿Ð°ÑÑÐ°Ð¼ÐµÐ½ÑÑ
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½
Ð°Ð¿Ð°ÑÑ-Ð¾ÑÐµÐ»Ñ
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
ÑÑÐ½Ð¾Ðº Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÐ¸
ÑÐµÐ³Ð¼ÐµÐ½ÑÐ°ÑÐ¸Ñ
Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ°
ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ
swot-Ð°Ð½Ð°Ð»Ð¸Ð·
apartments
business plan
apart-hotel
business planning
real estate market
segmentation
market analysis
target audience
swot analysis

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð° Ð°Ð¿Ð°ÑÑ-Ð¾ÑÐµÐ»ÑÂ». ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð° Ð°Ð¿Ð°ÑÑ-Ð¾ÑÐµÐ»Ñ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ° Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÐ¸. Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² ÑÑÐ½ÐºÐ° Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÐ¸ Ð¸ Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ Ð°Ð¿Ð°ÑÑÐ°Ð¼ÐµÐ½ÑÐ¾Ð² Ð½Ð° ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸Ð¸ Ð Ð¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¹ Ð¤ÐµÐ´ÐµÑÐ°ÑÐ¸Ð¸. 2. ÐÐ±Ð·Ð¾Ñ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ ÑÑÐ»Ð¾Ð²Ð¸Ð¹ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÑÐ½ÐºÐ° Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÐ¸. 3. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð° Ð°Ð¿Ð°ÑÑ Ð¾ÑÐµÐ»Ñ Ñ ÑÑÐµÑÐ¾Ð¼ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¸ Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ð¹ ÑÑÐ½ÐºÐ° Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÐ¸. 4. ÐÑÐµÐ½ÐºÐ° Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¸Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð°. ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð¾Ð¶ÐµÑ Ð±ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð° Ð² ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð½Ð°ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð´Ð»Ñ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð°Ð¿Ð°ÑÑ-Ð¾ÑÐµÐ»Ñ Ð² ÐÑÐ¸Ð¼Ð¾ÑÑÐºÐ¾Ð¼ ÑÐ°Ð¹Ð¾Ð½Ðµ Ð³Ð¾ÑÐ¾Ð´Ð° Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°. Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ» Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÑÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ° Ð°Ð¿Ð°ÑÑÐ°Ð¼ÐµÐ½ÑÐ¾Ð², ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ð¸ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð°Ð¿Ð°ÑÑÐ°Ð¼ÐµÐ½ÑÐ¾Ð² Ð½Ð° ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸Ð¸ Ð Ð¾ÑÑÐ¸Ð¸. Ð ÑÐ°ÐºÐ¶Ðµ SWOT-Ð°Ð½Ð°Ð»Ð¸Ð· Ð»Ð¾ÐºÐ°ÑÐ¸Ð¸ ÐÑÐ¸Ð¼Ð¾ÑÑÐºÐ¾Ð³Ð¾ ÑÐ°Ð¹Ð¾Ð½Ð°. Ð¢Ð°ÐºÐ¶Ðµ Ð±ÑÐ»Ð¸ Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½Ñ ÑÐ°ÑÑÐµÑÑ Ð´Ð»Ñ Ð¾ÑÐ¾ÑÐ¼Ð»ÐµÐ½Ð¸Ñ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¿Ð»Ð°Ð½Ð° Ð°Ð¿Ð°ÑÑ-Ð¾ÑÐµÐ»Ñ. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð¼ ÑÐ°Ð±Ð¾ÑÑ ÑÑÐ°Ð»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð»Ñ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¸Ð½Ð²ÐµÑÑÐ¾ÑÐ° Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð° Ð¿Ð¾ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð°Ð¿Ð°ÑÑ-Ð¾ÑÐµÐ»Ñ, Ð²ÐºÐ»ÑÑÐ°Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÑ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿Ð»Ð°Ð½Ð°, ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¿Ð»Ð°Ð½Ð°, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ°ÑÑÐµÑ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð±ÑÐ´Ð¶ÐµÑÐ° Ð¸ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ Ð¾ÑÐµÐ»Ñ.
description: The subject of the graduate qualification work is âDevelopment of the business plan of the apart-hotelâ. This work is devoted to the development of a business plan for an apartment hotel in the conditions of the modern real estate market. In the course of the study, the following tasks were solved: 1. The study of the business processes of the real estate market and study of the features of apartments on the territory of the Russian Federation. 2. Review of the current conditions of the real estate market development. 3. Development of an apartment hotel business plan taking into account the development and changes in the real estate market. 4. Assessment of the investment attractiveness of the developed business plan. This work can be applied as a groundwork for the creation of an apartment hotel in the Primorsky district of St. PetersburgIn the course of the work, an analysis of the apartment market, the target audience and the features of apartments in Russia was carried out. As well as a SWOT analysis of the location of the Primorsky district. Calculations were also made for the execution of the financial plan of the apart-hotel. The result of the work was the development of a business plan for a potential investor to create an apartment hotel, including the development of a marketing plan, a financial plan, as well as the calculation of the investment budget and performance indicators of the hotel.