title: PR strategies for promoting a Russian clothing store to the CIS countries markets
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: PR-ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð³Ð¾ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð¾Ð´ÐµÐ¶Ð´Ñ Ð½Ð° ÑÑÐ½ÐºÐµ ÑÑÑÐ°Ð½ Ð¡ÐÐ
Creators: name: ÐÐ²ÐµÑÐºÐ¾, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: strategy
international marketing
PR promotion
fashion market
PR strategies
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
Ð¼Ð¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
PR-ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸

description: The purpose of the study is to identify the features of promoting fashion brands in the Russian market in the absence of foreign competitors using the example of the Love Republic clothing brand, which is among the most popular (over 100 stores in Russia and CIS countries).Â The study was conducted on the basis of publicly available data from Love Republic. Subject of research: PR strategies for promotion in the CIS countries, such as Armenia, Kazakhstan, Belarus. The object of research: promotion. Research methods: the study used general scientific research methods such as methods of analysis and synthesis, abstraction, generalization, comparison, and questioning were used. The relevance of the chosen research topic is due to changes in the strategies currently used in this area, which is associated with the current geopolitical situation, as well as with the dominance of the trend of humanity (empathy) in strategic branding. Based on the conducted research, recommendations have been developed for the promotion of Russian fashion brands in modern conditions, which can find practical application. The tasks of the masters thesis have been solved, the goal has been achieved, and the scope of application of the results obtained has been determined. The results obtained have signs of scientific novelty. The directions of further research have been determined.
description: Ð¦ÐµÐ»Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ - Ð²ÑÑÐ²Ð¸ÑÑ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¼Ð¾Ð´Ð½ÑÑ Ð±ÑÐµÐ½Ð´Ð¾Ð² Ð½Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¼ ÑÑÐ½ÐºÐµ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ Ð¾ÑÑÑÑÑÑÐ²Ð¸Ñ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð² Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð±ÑÐµÐ½Ð´Ð° Ð¾Ð´ÐµÐ¶Ð´Ñ Love Republic, ÐºÐ¾ÑÐ¾ÑÑÐ¹ ÑÐ²Ð»ÑÐµÑÑÑ Ð¾Ð´Ð½Ð¸Ð¼ Ð¸Ð· ÑÐ°Ð¼ÑÑ Ð¿Ð¾Ð¿ÑÐ»ÑÑÐ½ÑÑ (Ð±Ð¾Ð»ÐµÐµ 100 Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð¾Ð² Ð² Ð Ð¾ÑÑÐ¸Ð¸ Ð¸ ÑÑÑÐ°Ð½Ð°Ñ Ð¡ÐÐ).
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