title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÐ»ÑÐ³ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ Ð³Ð¾ÑÑÐµÐ¿ÑÐ¸Ð¸Ð¼ÑÑÐ²Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: developing a service promotion strategy hospitality industry
Creators: name: Ð¡Ð¼Ð¸ÑÐ½Ð¾Ð²Ð°, ÐÑÐ´Ð¼Ð¸Ð»Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
Ð¾ÑÐµÐ½ÐºÐ°
ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ðµ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ðµ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
promotion strategy
financial analysis
evaluation
economic state
promotion

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description: This work is devoted to the development of a strategy for promoting the services of a hospitality enterprise, as well as conducting a financial analysis of an enterprise to evaluate a hotel business enterprise and developing a strategy for promoting services. Tasks that were solved in the course of the study: 1. The study of the theoretical aspects of promoting the services of a hospitality industry enterprise; 2. The study of the organizational and economic activities of the enterprise LLC "Hotel St. Petersburg"; 3. Analysis of the financial condition of the hotel enterprise LLC "Hotel St. Petersburg"; 4. Development of a strategy for promoting the services of an enterprise and calculating the economic efficiency from the implementation of the strategy. The following methods of scientific research were used in the work: analysis of the competitors of the enterprise, analysis of liquidity, solvency, financial stability of the enterprise, analysis of the efficiency of the use of working capital, calculation of the duration of the operating and financial cycles. Analysis of basic and additional services. As a result, the financial characteristics of the company "Hotel St. Petersburg" LLC were given. A service promotion strategy was developed to improve the financial condition of the enterprise. It was decided to increase the company's revenue by actively maintaining social networks and allocating a budget for launching targeted advertising.