title: Prospects and opportunities for the foreign trade activity of Russia related to the use of digital platforms and b2b platforms in terms of changing geopolitical situation
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: ÐÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ Ð¸ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐ¸ Ð²Ð½ÐµÑÐ½ÐµÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð Ð¾ÑÑÐ¸Ð¸, ÑÐ²ÑÐ·Ð°Ð½Ð½ÑÐµ Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ ÑÐ¸ÑÑÐ¾Ð²ÑÑ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼ Ð¸ b2b-Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ Ð¼ÐµÐ½ÑÑÑÐµÐ¹ÑÑ Ð³ÐµÐ¾Ð¿Ð¾Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ¸ÑÑÐ°ÑÐ¸Ð¸
Creators: name: ÐÐ¾ÑÐ±ÑÐ½Ð¾Ð², ÐÐ»Ð°Ð´Ð¸ÑÐ»Ð°Ð²
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: B2B platform
it startup
innovations
geopolitics
multipolar world
import
export
foreign trade activity
international business
international trade
international logistics
global economy
data economy
economic cooperation

description: Ð¢ÐµÐ¼Ð° Ð´Ð¸ÑÑÐµÑÑÐ°ÑÐ¸Ð¸: Â«ÐÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ Ð¸ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐ¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð²Ð½ÐµÑÐ½ÐµÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð Ð¾ÑÑÐ¸Ð¸, ÑÐ²ÑÐ·Ð°Ð½Ð½ÑÐµ Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ ÑÐ¸ÑÑÐ¾Ð²ÑÑ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼ Ð¸ B2B-Ð¿Ð»Ð¾ÑÐ°Ð´Ð¾Ðº Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ Ð¼ÐµÐ½ÑÑÑÐµÐ¹ÑÑ Ð³ÐµÐ¾Ð¿Ð¾Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ¸ÑÑÐ°ÑÐ¸Ð¸ Ð² Ð¼Ð¸ÑÐµÂ». 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ÐÐ¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ Ð¼ÐµÑÑ Ð¿Ð¾Ð´Ð´ÐµÑÐ¶ÐºÐ¸ Ð² Ð Ð¾ÑÑÐ¸Ð¸, ÐºÐ°Ðº ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐµ, ÑÐ°Ðº Ð¸ Ð½ÐµÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐµ (ÐºÐ¾Ð½ÑÐ°Ð»ÑÐ¸Ð½Ð³, ÐºÐ¾ÑÑÐ¸Ð½Ð³ Ð¸ Ñ. Ð´.). 4. ÐÑÑÐ²Ð¸ÑÑ ÑÐ°ÐºÑÐ¾ÑÑ, Ð´ÐµÐ»Ð°ÑÑÐ¸Ðµ Ð¿ÑÐ¾ÐµÐºÑ Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ñ Ð½Ð¾Ð²Ð¾Ð¹ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ ÑÐµÐ»ÐµÑÐ¾Ð¾Ð±ÑÐ°Ð·Ð½ÑÐ¼ Ð¸Ð¼ÐµÐ½Ð½Ð¾ ÑÐµÐ¹ÑÐ°Ñ. 5. ÐÐ°ÑÑ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð²ÐµÐ´ÑÑÐ¸Ñ ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ B2B-Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼. 6. ÐÐ°ÑÑ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð²ÐµÐ´ÑÑÐ¸Ñ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼ Ð´Ð»Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¹ Ð¸ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¹ Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÐºÐ¸. 7. ÐÐµÑÐ°Ð»ÑÐ½Ð¾ Ð¸Ð·ÑÑÐ¸ÑÑ ÑÐ¸ÑÑÐµÐ¼Ñ Alibaba ÐºÐ°Ðº B2B-Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ â1 Ð² Ð¼Ð¸ÑÐµ. 8. ÐÐ¾ÑÑÑÐ¾Ð¸ÑÑ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÑ Ð¼Ð¾Ð´ÐµÐ»Ñ Ð½Ð¾Ð²Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾-Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ. 9. Ð¡ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ. 10. ÐÐ¾ÑÑÑÐ¾Ð¸ÑÑ Ð´Ð¾ÑÐ¾Ð¶Ð½ÑÑ ÐºÐ°ÑÑÑ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ°. ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð² Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ²Ð»ÑÐµÑÑÑ Ð²ÑÑ ÑÑÐµÑÐ° ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸ ÐºÐ°Ðº Ð¾Ð´Ð¸Ð½ Ð¸Ð· Ð²Ð°Ð¶Ð½ÐµÐ¹ÑÐ¸Ñ Ð´Ð²Ð¸Ð³Ð°ÑÐµÐ»ÐµÐ¹ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ¸. ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÑÑÑÑ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾-Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ, ÐºÐ°Ðº Ð¼ÐµÑÑÐ¾ Ð²ÑÑÑÐµÑÐ¸ ÑÐ¸Ð·Ð¸ÑÐµÑÐºÐ¸Ñ Ð¸ ÑÑÐ¸Ð´Ð¸ÑÐµÑÐºÐ¸Ñ Ð»Ð¸Ñ, ÑÐ°Ð±Ð¾ÑÐ°ÑÑÐ¸Ñ Ð² ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÑÑÐµÐ´Ðµ. ÐÐ°Ð³Ð¸ÑÑÐµÑÑÐºÐ°Ñ Ð´Ð¸ÑÑÐµÑÑÐ°ÑÐ¸Ñ Ð²ÐºÐ»ÑÑÐ°ÐµÑ Ð² ÑÐµÐ±Ñ ÑÑÐ¸ Ð³Ð»Ð°Ð²Ñ, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐ°ÑÐºÑÑÐ²Ð°ÑÑ Ð²ÑÐ±ÑÐ°Ð½Ð½ÑÑ ÑÐµÐ¼Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ. ÐÐµÑÐ²Ð°Ñ Ð³Ð»Ð°Ð²Ð° Ð²ÐºÐ»ÑÑÐ°ÐµÑ Ð² ÑÐµÐ±Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ñ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼ ÐºÐ°Ðº ÑÑÐ½Ð´Ð°Ð¼ÐµÐ½ÑÐ°Ð»ÑÐ½Ð¾Ð¹ ÑÐ°ÑÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ, Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾Ð¹ Ð´Ð»Ñ Ð¿Ð¾Ð½Ð¸Ð¼Ð°Ð½Ð¸Ñ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð² Ð¸ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐµÐ¹ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸. ÐÑÐ¾ÑÐ°Ñ Ð³Ð»Ð°Ð²Ð° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð°Ð½Ð°Ð»Ð¸Ð·Ñ ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ñ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼ Ð¸ B2B-Ð¿Ð»Ð¾ÑÐ°Ð´Ð¾Ðº, Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ñ Ð¸Ñ ÑÐ¸Ð»ÑÐ½ÑÑ Ð¸ ÑÐ»Ð°Ð±ÑÑ ÑÑÐ¾ÑÐ¾Ð½, Ð° ÑÐ°ÐºÐ¶Ðµ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ñ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½ÑÑ ÑÐ¾ÑÐµÐº ÑÐ¾ÑÑÐ°. ÐÐ°ÐºÐ»ÑÑÐ¸ÑÐµÐ»ÑÐ½Ð°Ñ ÑÐ°ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ, Ð° Ð¸Ð¼ÐµÐ½Ð½Ð¾ Ð² ÑÑÐµÑÑÐµÐ¹ Ð³Ð»Ð°Ð²Ðµ, ÑÐ¾Ð´ÐµÑÐ¶Ð¸Ñ Ð±Ð°Ð·Ð¾Ð²ÑÐ¹ Ð¿Ð»Ð°Ð½ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð±ÑÐ´ÑÑÐµÐ¹ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ, Ð¾ÑÑÐ°Ð¶Ð°ÑÑÐ¸Ð¹ Ð²ÑÐµ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¸Ðµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¸ Ð½Ð¾Ð²Ð¸Ð·Ð½Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ. 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description: The topic of the thesis is Â«Prospects and opportunities for the development of Russias foreign trade activities associated with the use of digital platforms and B2B sites in the context of a changing geopolitical situation in the worldÂ». The purpose of the thesis is to analyze the Russian and international market for b2b platforms, identify leaders, review the regulatory and investment climate, create a business plan for building a new B2B platform as an online tool that can optimize and intensify relations between economic entities in the world of trade and logistics. To achieve the goal, the following tasks were set: 1. Review the theoretical foundations of B2B platforms. 2. Analyze the regulatory framework for B2B platforms in Russia. 3. Identify support measures in Russia, both financial and non-financial (like consulting, coaching etc.). 4. Identify factors that make the project of building a new platform expedient right now. 5. Provide a comparative analysis of leading trading B2B platforms. 6. Provide a comparative analysis of leading platforms for organizing domestic and international logistics. 7. Study Alibabas system in detail as the world number 1 B2B platform. 8. Build a functional model of a new trade and logistics platform. 9. Form a marketing strategy. 10. Build a roadmap for the project development. The object of research in this work is the entire field of electronic commerce as one of the most important engines of the economy. The subject of research is trading and logistics platforms, as a meeting place for individuals and legal entities operating in the trading environment. The master thesis includes three chapters that cover the chosen research topic. The first chapter includes the theoretical foundations of building platforms as a fundamental part of the work necessary to understand the prospects and opportunities for the development of e-commerce. The second chapter focuses on the analysis of existing platforms and B2B sites, identifying their strengths and weaknesses, as well as identifying possible growth points. The final part of the work, namely in the third chapter, contains a basic plan for the development of the future platform, reflecting all practical results and novelty of the study. The third chapter is divided into three sections: the first defines the resources necessary for the implementation of the project, as well as approximate time periods for embodying of separate project parts. The second part presents a possible marketing strategy for promoting the project, with the target audience determination, as well as channels for attracting users, and building a stable habit to hold them, preventing the passage towards any competing platforms. The third part describes the innovation attractiveness of the project and approximate costs of a minimum viable product development. Research methods: synthesis, analysis, deduction, modeling, consistent study of information from open sources, as well as personal experience in the framework of an existing trade and production enterprise. When collecting the data necessary for the work, the search engines Google, Yandex were used. MS Office programmes were used for data processing.