title: ÐÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð»Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° ÑÐ¾ÑÐ¾Ð³ÑÐ°ÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Promoting a photographers personal brand
Creators: name: Ð¨ÐµÐ²ÑÑÐº, ÐÐ½Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»ÑÐ½ÑÐ¹ Ð±ÑÐµÐ½Ð´
Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð°
ÑÑÐ½Ð¾Ðº ÑÐ¾ÑÐ¾Ð³ÑÐ°ÑÐ¾Ð²
Ð±ÑÐµÐ½Ð´ ÑÐ¾ÑÐ¾Ð³ÑÐ°ÑÐ°
personal brand
branding
personal brand promotion
photographers market
photographers brand

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¸ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° Ð´Ð»Ñ ÑÐ¾ÑÐ¾Ð³ÑÐ°ÑÐ°. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ Ð¸ÑÑÐ¾ÑÐ¸Ð¸ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð»Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð° Ð¸ Ð²ÑÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÐµÐ³Ð¾ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ Ð²Ð¸Ð´Ð¾Ð² Ð¸ ÑÑÐ°Ð¿Ð¾Ð²; Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð»Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° Ð² ÑÑÐµÑÐµ ÑÐ¾ÑÐ¾Ð³ÑÐ°ÑÐ¸Ð¸; Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¹ Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ð¸ Ð»Ð¸ÑÐ½ÑÑ Ð±ÑÐµÐ½Ð´Ð¾Ð² ÑÐ¾ÑÐ¾Ð³ÑÐ°ÑÐ¾Ð²; Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½ÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¹ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð»Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° ÑÐ¾ÑÐ¾Ð³ÑÐ°ÑÐ°. Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»ÑÐ½ÑÑ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ ÑÐµÑÑÑÑÐ¾Ð² ÑÐ¾ÑÐ¾Ð³ÑÐ°ÑÐ° Ð¸ Ð¾Ð±ÑÐµÐ´Ð¾ÑÑÑÐ¿Ð½Ð¾Ð¹ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð°ÑÐ¿ÐµÐºÑÑ Ð¸ Ð²ÑÐ±ÑÐ°Ð½Ñ Ð¿Ð¾Ð´ÑÐ¾Ð´ÑÑÐ¸Ðµ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ñ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð°; Ð¿ÑÐ¾Ð²ÐµÐ´ÑÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ° ÑÐ¾ÑÐ¾Ð³ÑÐ°ÑÐ¾Ð², Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð° ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¹ Ð¸ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ ÑÐ¸Ð»ÑÐ½ÑÐµ ÑÑÐ¾ÑÐ¾Ð½Ñ ÑÑÐ¿ÐµÑÐ½ÑÑ Ð±ÑÐµÐ½Ð´Ð¾Ð² ÑÐ¾ÑÐ¾Ð³ÑÐ°ÑÐ¾Ð²; Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ ÑÐ°Ð·ÑÑÐ²Ñ Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ°Ð¼Ð¸; ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° Ð¼ÐµÑÐ¾Ð´Ð¸ÐºÐ° Ð¿Ð¾ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° Ð´Ð»Ñ ÑÐ¾ÑÐ¾Ð³ÑÐ°ÑÐ°.
description: This work is devoted to the research and development of theoretical and practical recommendations for the creation and promotion of a personal brand for a photographer. The tasks that were solved during the research: studying the history of the formation of personal branding and highlighting its main types and stages; studying the features of the formation and development of a personal brand in the field of photography; analyzing current trends in the promotion of personal brands of photographers; identifying effective strategies for promoting a photographers personal brand. The work was carried out on the basis of the photographers personal information resources and publicly available information. As a result, theoretical aspects are considered and suitable concepts for building a personal brand are selected; an analysis of the photographers market is carried out, a classification of the main trends and development problems is proposed, as well as the strengths of successful brands of photographers are identified; the target audience is determined and gaps with competitors are revealed; a methodology has been developed to create a personal brand for the photographer.