title: ÐÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° Ð² ÑÐµÑÐ¸ Instagram
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The communication strategy of promotion for personal brand in Instagram
Creators: name: ÐÐ°Ð±Ð¸Ð¹, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»ÑÐ½ÑÐ¹ Ð±ÑÐµÐ½Ð´
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
SMM Instagram
Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³
Ð±Ð»Ð¾Ð³Ð¸Ð½Ð³
personal brand
communication strategy
promotion
SMM
Instagram
branding
bloging

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description: The subject of the graduate qualification work is Â«The communication strategy of promotion for personal brand in InstagramÂ».
The given work is devoted to the study of such a phenomenon as a personal brand and the creation of its effective communication strategy.
This final qualification paper describes the essence of the approach to creating effective communication strategies for promoting a personal brand on the Instagram network, discusses the General concepts and features of working with a personal brand, and also examines the specifics of brand attributes and national trends in their development in General.
For more in-depth work with the blogosphere under study, we conducted a territorial analysis of analogies in the field of personal branding, as well as a General analysis of the internal and external environment of the personal brand under study.
Then we created a portrait of the target consumer, an advertising message to communicate with potential customers, the brand's corporate identity, as well as photo and video content to demonstrate it
At the next stage of work, the advertising budget, the main expenditure items, and the specifics of the materials published during automated advertising were determined.
Based on all the data obtained, an analysis of the economic efficiency of the experiment was carried out, confirming the effectiveness of the communication strategy developed during the study.
This promotion method can be used by bloggers and personal branding consultants to promote on the Instagram network.