title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² Ð±Ð°Ð½ÐºÐ° Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¸Ð½ÑÐµÐ»Ð»ÐµÐºÑÑÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð´Ð°Ð½Ð½ÑÑ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Improving the bankâs corporate customer service based on Data Mining
Creators: name: ÐÐµÑÑÑÑÐºÐ¾Ð²Ð°, ÐÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÐÐ°ÑÐ¸Ð½Ð½Ð¾Ðµ Ð¾Ð±ÑÑÐµÐ½Ð¸Ðµ
Ð°ÑÑ Ð¸ÑÐµÐºÑÑÑÐ° ÑÐµÑÐ²Ð¸ÑÐ¾Ð²
Ð±Ð°Ð½ÐºÐ¾Ð²ÑÐºÐ¸Ð¹ ÑÐµÐºÑÐ¾Ñ
ÑÐ¸ÑÑÐ¾Ð²ÑÐµ Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸
ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ñ
Ð¼Ð¸ÐºÑÐ¾ÑÐµÑÐ²Ð¸ÑÐ½Ð°Ñ Ð°ÑÑ Ð¸ÑÐµÐºÑÑÑÐ°
service architecture
banking sector
digital sales
classification
microservice architecture

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description: Theme of the master's thesis: Â«Improving the bankâs corporate customer service based on Data MiningÂ». The purpose of the research isÂ development of digital service and application of data mining technologies to improve corporate customer service. The study was carried out on the basis ofÂ organization of the banking sector. The subject of the thesis:Â Architecture of digital services. Research methods:Â machine learning, classification method, methods for evaluating the effectiveness of implementation by methods of technical and economic analysis. The main results of the study: -Â Identified problematic areas in the bank's activities in the framework of digital sales; -Â The requirements for the microservice are identified and formulated; -Â The analysis was carried out using machine learning technologies; -Â The criteria for evaluating the work of the service and the project team are formulated; -Â The architecture of the digital service has been developed; -Â The evaluation of the implementation of the minimum version of the product was carried out; -Â The prospects for the development of digital service have been determined. Scope of results:Â The aim is to apply the results of the work to identify the most relevant advertising offer to corporate clients of bank. The scientific novelty of research isÂ the development of a digital sales service for corporate clients.Conclusions.Â The tasks of the thesis have been solved, the goal has been achieved, the scope of the results has been determined. Prospects and directions for further development of the study are grounded. The results obtained have signs of scientific novelty.Â