title: Ð¡ÑÐ¸Ð»Ð¸Ð·Ð°ÑÐ¸Ñ ÐºÑÐ»ÑÑÑÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ð° ÑÑÐµÐ´ÑÑÐ²Ð°Ð¼Ð¸ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Stylization of cultural space by means of communicative design
Creators: name: ÐÐ»Ð¾ÐµÐ²Ð°, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
ÑÐ°Ð¹Ñ
ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ
Ð¼ÑÐ·ÐµÐ¹
ÑÐµÐ±ÑÐµÐ½Ð´Ð¸Ð½Ð³
ÑÑÐ¸Ð»Ð¸Ð·Ð°ÑÐ¸Ñ
ÐºÑÐ»ÑÑÑÑÐ½Ð¾Ðµ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ð¾
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð²Ð½ÑÐ¹ Ð´Ð¸Ð·Ð°Ð¹Ð½
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¸Ð½ÑÐµÑÑÐµÐ¹Ñ
style
website
concept
museum
rebranding
stylization
cultural space
communication design
marketing
interface

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÑÐ¸Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ ÐÐÐ£ Â«Ð§Ð°Ð³Ð¾Ð´Ð¾ÑÐµÐ½ÑÐºÐ¸Ð¹ Ð¼ÑÐ·ÐµÐ¹ Ð¸ÑÑÐ¾ÑÐ¸Ð¸ Ð¸ Ð½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¹ ÐºÑÐ»ÑÑÑÑÑÂ» Ð² ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¼ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ðµ. ÐÐ°Ð´Ð°ÑÐ¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸. 2. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð¿ÑÐ¸ÐµÐ¼Ð¾Ð² ÑÑÐ¸Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð² Ð°Ð½Ð°Ð»Ð¾Ð³Ð¸ÑÐ½ÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ°Ñ. 3. ÐÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð´Ð»Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÑÑÐµÐ¶Ð´ÐµÐ½Ð¸Ñ. 4. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð±ÑÐ´ÑÑÐµÐ³Ð¾ Ð¾Ð±Ð»Ð¸ÐºÐ° ÑÑÑÐµÐ¶Ð´ÐµÐ½Ð¸Ñ Ð² ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¼ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ðµ. 5. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÑÐ¾ÑÐ¸Ð¿Ð¾Ð² Ð¸ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° ÑÐ°Ð¹ÑÐ°. 6. ÐÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹. Ð¡ÑÑÐµÑÑÐ²ÑÑÑÐ¸Ð¹ Ð² Ð½Ð°ÑÑÐ¾ÑÑÐ¸Ð¹ Ð¼Ð¾Ð¼ÐµÐ½Ñ ÑÐ°Ð¹Ñ ÐÐÐ£ Â«Ð§Ð°Ð³Ð¾Ð´Ð¾ÑÐµÐ½ÑÐºÐ¸Ð¹ Ð¼ÑÐ·ÐµÐ¹ Ð¸ÑÑÐ¾ÑÐ¸Ð¸ Ð¸ Ð½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¹ ÐºÑÐ»ÑÑÑÑÑÂ» Ð½Ðµ ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²ÑÐµÑ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸ÑÐ¼ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð¸ Ð¸Ð½ÑÑÐ¸ÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ UX/UI Ð´Ð¸Ð·Ð°Ð¹Ð½Ð°. ÐÐ»Ñ ÑÐµÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð±ÑÐ»Ð¾ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¾ Ð½Ð¾Ð²Ð¾Ðµ ÑÑÐ¸Ð»ÐµÐ²Ð¾Ðµ ÑÐµÑÐµÐ½Ð¸Ðµ, ÐºÐ¾ÑÐ¾ÑÐ¾Ðµ ÑÐµÐ°Ð»Ð¸Ð·Ð¾Ð²Ð°Ð½Ð¾ Ñ ÑÑÐµÑÐ¾Ð¼ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¸Ñ Ð¸Ð½ÑÐµÑÐµÑÐ¾Ð². Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ» Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ñ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¾Ð² Ñ ÑÐµÐ»ÑÑ Ð¾Ð±Ð½Ð°ÑÑÐ¶ÐµÐ½Ð¸Ñ Ð¸ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÑÐ¿ÐµÑÐ½ÑÑ Ð¿ÑÐ¸ÐµÐ¼Ð¾Ð² ÑÑÐ¸Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸, Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÐµÐ¼ÑÑ Ð´ÑÑÐ³Ð¸Ð¼Ð¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸ÑÐ¼Ð¸. Ð ÑÐ¾Ð´Ðµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ ÐÐÐ£ Â«Ð§Ð°Ð³Ð¾Ð´Ð¾ÑÐµÐ½ÑÐºÐ¸Ð¹ Ð¼ÑÐ·ÐµÐ¹ Ð¸ÑÑÐ¾ÑÐ¸Ð¸ Ð¸ Ð½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¹ ÐºÑÐ»ÑÑÑÑÑÂ», Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð´Ð»Ñ Ð¸ÑÑÐ»ÐµÐ´ÑÐµÐ¼Ð¾Ð³Ð¾ Ð¾Ð±ÑÐµÐºÑÐ°, Ð±ÑÐ»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° Ð½Ð¾Ð²Ð°Ñ Ð´Ð¸Ð·Ð°Ð¹Ð½-ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ Ð´Ð»Ñ ÐºÑÐ»ÑÑÑÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ð°. ÐÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÐ¹ Ð¾Ð±Ð»Ð¸Ðº Ð¾ÑÐ²ÐµÑÐ°ÐµÑ Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÑÐ¼ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ð² Ð¿Ð»Ð°Ð½Ðµ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° Ð¸ ÑÐ·Ð°Ð±Ð¸Ð»Ð¸ÑÐ¸. ÐÐ¾ÑÐ»Ðµ Ð¾Ð±Ð½Ð¾Ð²Ð»ÐµÐ½Ð¸Ñ UX Ð¸ UI ÑÐ°Ð¹ÑÐ° Ð±ÑÐ»Ð¸ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÑ Ð¿Ð¾Ð»Ð¾Ð¶Ð¸ÑÐµÐ»ÑÐ½ÑÐµ Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ: Ð·Ð°Ð¼ÐµÑÐ½Ð¾ ÑÐ»ÑÑÑÐ¸Ð»Ð¸ÑÑ ÐµÐ³Ð¾ Ð²Ð½ÐµÑÐ½Ð¸Ð¹ Ð²Ð¸Ð´ Ð¸ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾ÑÑÑ. ÐÐ¾Ð²ÑÐ¹ Ð¿ÑÐ¾ÑÑÐ¾Ð¹ Ð¸ ÑÐ¸ÑÑÐµÐ¼Ð°ÑÐ¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÐ¹ Ð´Ð¸Ð·Ð°Ð¹Ð½ ÑÑÑÐ°Ð½Ð¸Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð³Ð°ÑÐ¼Ð¾Ð½Ð¸ÑÐ½Ð°Ñ ÐºÐ¾Ð¼Ð±Ð¸Ð½Ð°ÑÐ¸Ñ ÑÐ²ÐµÑÐ¾Ð² Ð¸ ÑÑÐ¸ÑÑÐ¾Ð² ÑÐ¿Ð¾ÑÐ¾Ð±ÑÑÐ²ÑÑÑ Ð»ÑÑÑÐµÐ¼Ñ Ð²Ð¾ÑÐ¿ÑÐ¸ÑÑÐ¸Ñ ÐºÐ¾Ð½ÑÐµÐ½ÑÐ° Ð¸ ÑÐ¾Ð·Ð´Ð°ÑÑ ÐµÐ´Ð¸Ð½ÑÑ ÑÑÐ¸Ð»Ð¸ÑÑÐ¸ÑÐµÑÐºÑÑ Ð¾Ð±Ð¾Ð»Ð¾ÑÐºÑ. Ð£Ð»ÑÑÑÐµÐ½Ð½Ð°Ñ Ð½Ð°Ð²Ð¸Ð³Ð°ÑÐ¸Ñ Ð´ÐµÐ»Ð°ÐµÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ°Ð¹ÑÐ° Ð±Ð¾Ð»ÐµÐµ ÑÐ´Ð¾Ð±Ð½ÑÐ¼ Ð´Ð»Ñ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÐµÐ¹, ÑÐ¾ÐºÑÐ°ÑÐ°Ñ Ð¿ÑÐ¸ ÑÑÐ¾Ð¼ Ð²ÑÐµÐ¼Ñ Ð¿Ð¾Ð¸ÑÐºÐ° Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð¸ Ð¾Ð±ÐµÑÐ¿ÐµÑÐ¸Ð²Ð°Ñ Ð»ÐµÐ³ÐºÐ¾ÑÑÑ Ð¿ÐµÑÐµÐ¼ÐµÑÐµÐ½Ð¸Ñ Ð¿Ð¾ ÑÐ°Ð¹ÑÑ. ÐÐ¾Ð»ÑÑÐµÐ½Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾Ð·Ð²Ð¾Ð»ÑÑÑ ÑÐ´ÐµÐ»Ð°ÑÑ Ð²ÑÐ²Ð¾Ð´ Ð¾ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½Ð¾Ð³Ð¾ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð° Ðº ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ ÑÑÐ¸Ð»Ð¸Ð·Ð¾Ð²Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¾Ð±ÑÐ°Ð·Ð° ÑÑÑÐµÐ¶Ð´ÐµÐ½Ð¸Ñ Ð² digital-Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ðµ. Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ ÑÐ°Ð±Ð¾ÑÑ Ð½Ð°Ð´ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð¼ Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½ÑÐµ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ðµ ÑÐµÐ´Ð°ÐºÑÐ¾ÑÑ Ð¸ Ð´Ð¸Ð·Ð°Ð¹Ð½-ÑÐ¸ÑÑÐµÐ¼Ñ Ñ Ð¾ÑÐºÑÑÑÑÐ¼ Ð¸ÑÑÐ¾Ð´Ð½ÑÐ¼ ÐºÐ¾Ð´Ð¾Ð¼.
description: This work is devoted to the stylization of the corporate identity of the Municipal Budgetary Institution âChagodoshchensky Museum of History and Folk Cultureâ in the digital space. The research set and solve the following goals: 1. Analysis of the target audience. 2. Studying the use of stylization techniques in similar projects. 3. Application of marketing analysis tools for the activities of the institution. 4. Development of a concept for the future appearance of the institution in the digital space. 5. Development of prototypes and website design. 6. Assessing the effectiveness of the proposed measures. The currently existing website of the Municipal Budgetary Institution âChagodoshchensky Museum of History and Folk Cultureâ does not meet the requirements of effective and intuitive UX/UI design. To solve the problem, a new style solution was proposed, which was implemented taking into account user interests. As a result of the work, an analysis of existing analogues was carried out in order to discover and apply successful stylization techniques used by other organizations. In the course of a study of the corporate identity of the MBU Â«Chagodoshchensky Museum of History and Folk CultureÂ», as well as the use of marketing analysis tools for the object under study, a new design concept for the cultural space was developed. The proposed look meets the needs of the target audience in terms of design and usability. After updating the UX and UI of the site, positive changes were achieved: its appearance and functionality were noticeably improved. The new simple and systematized design of the pages, as well as the harmonious combination of colors and fonts, contribute to a better perception of the content and create a unified stylistic shell. Improved navigation makes the use of the site more convenient for users, reducing the time it takes to search for information and ensuring ease of movement around the site. The results of the study allow us to conclude that there is a need for an integrated approach to creating a stylized image of an institution in the digital space. During the work on the project, open source graphic editors and design systems were used.