title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð²ÑÑ Ð¾Ð´Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a company's entry strategy for the international market
Creators: name: ÐÐ°ÑÐ¸Ð¼Ð¾Ð²Ð°, ÐÐ¸Ð½Ð°ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸
ÐÐÐ Â«ÐÐ°Ð³Ð½Ð¸ÑÂ»
ÑÑÐ½Ð¾Ðº ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ Ð¿ÑÐ¾Ð´ÑÐºÑÐ°Ð¼Ð¸ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ
Ð²Ð½ÐµÑÐ½Ð¸Ð¹ ÑÑÐ½Ð¾Ðº
ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ
Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
strategy
strategy development
PJSC âMagnitâ
food product market
foreign outlet
company
enterprise analysis

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð²ÑÑÐ¾Ð´Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾ÐºÂ».
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ÐÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ - ÑÐ¾Ð²Ð¾ÐºÑÐ¿Ð½Ð¾ÑÑÑ ÑÐ°ÐºÑÐ¾ÑÐ¾Ð², ÑÑÐ»Ð¾Ð²Ð¸Ð¹, Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸Ð¹, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð²Ð¾Ð·Ð½Ð¸ÐºÐ°ÑÑ Ð¸ Ð²Ð»Ð¸ÑÑÑ Ð½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿Ð¾ Ð²ÑÑÐ¾Ð´Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð²Ð½ÐµÑÐ½Ð¸Ð¹ ÑÑÐ½Ð¾Ðº. 
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ÐÑÐ¸ Ð½Ð°Ð¿Ð¸ÑÐ°Ð½Ð¸Ð¸ ÐÐÐ  Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ ÑÐ°ÐºÐ¸Ðµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, ÐºÐ°Ðº ÑÐ±Ð¾Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸, ÑÐ¸ÑÑÐµÐ¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸, Ð°Ð½Ð°Ð»Ð¸Ð· Ð´Ð°Ð½Ð½ÑÑ, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ ÑÐ°ÑÑÑÑÐ¾Ð². ÐÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ: PEST-Ð°Ð½Ð°Ð»Ð¸Ð·, SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸, Ð¼Ð°ÑÑÐ¸ÑÐ° ÐÐ½ÑÐ¾ÑÑÐ°, Ð¼Ð¾Ð´ÐµÐ»Ñ ÐÐ¸Ð½Ð´Ð°-ÐÑÐ³Ð»Ð°ÑÐ°.
Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ» Ð²ÑÐ±ÑÐ°Ð½ ÑÐ¿Ð¾ÑÐ¾Ð± Ð²ÑÑÐ¾Ð´Ð° Ð½Ð° Ð²Ð½ÐµÑÐ½Ð¸Ð¹ ÑÑÐ½Ð¾Ðº â ÐºÐ¾ÑÐ²ÐµÐ½Ð½ÑÐ¹ ÑÐºÑÐ¿Ð¾ÑÑ ÑÐµÑÐµÐ· Ð¿Ð¾ÑÑÐµÐ´Ð½Ð¸ÐºÐ° Â«Ð¢Ð¾Ð¿Ð­ÐºÑÐ¿Ð¾ÑÑÂ», ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð° ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð´Ð¾ 2024 Ð³Ð¾Ð´Ð°, ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½Ñ ÑÐ°ÑÑÐ¾Ð´Ñ Ð¿Ð¾ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸. ÐÐ¾ÑÐ²ÐµÐ½Ð½ÑÐ¹ ÑÐºÑÐ¿Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·Ð²ÐµÐ´ÑÐ²Ð°ÑÐµÐ»ÑÐ½ÑÐ¼ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð², Ð¾Ð±Ð»Ð°Ð´Ð°ÐµÑ Ð½Ð¸Ð·ÐºÐ¸Ð¼ ÑÑÐ¾Ð²Ð½ÐµÐ¼ ÑÐ¸ÑÐºÐ° Ð¸ Ð½ÐµÐ±Ð¾Ð»ÑÑÐ¸Ð¼ ÑÑÐ¾Ð²Ð½ÐµÐ¼ Ð·Ð°ÑÑÐ°Ñ. 
ÐÐ¾ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸: NPV, IRR, DDP, IP. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½ÑÑ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð², ÑÐ´ÐµÐ»Ð°Ð½ Ð²ÑÐ²Ð¾Ð´, ÑÑÐ¾ Ð´Ð°Ð½Ð½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ²Ð»ÑÐµÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð¹ Ð¸ Ð¿ÑÐ¸Ð±ÑÐ»ÑÐ½Ð¾Ð¹.
description: The subject of the graduate qualification work is âThe companyâs strategy development for foreign outletâ. 
The object of the studying is the company PJSC "Magnit" which is the largest retail network for food trade in Russia.
The subject of the study is a set of factors, conditions, relationships that arises and influences companyâs strategy development to access to foreign markets.
The purpose of the final qualification work is to develop a strategy for PJSC âMagnitâ to access to the foreign markets.
To achieve this goal it was analyzed the external and internal environment, the financial circumstances of the company and it was also identified the prospects for the future development of PJSC âMagnitâ.
The last chapter describes the analysis of the Kazakhstanâs food market with the developed strategy and its effectiveness.
While writing the GQW it was used such research methods as collecting information about the enterprise, close classification of the information, data analysis and making the calculations. It was used PEST analysis, SWOT analysis, competitiveness analysis, Ansoff matrix, Windows-Douglas model.
As a result of the studying it was chosen the way of the foreign outlet. Itâs an indirect export through the intermediary TopExport. It was also drawn up a strategy until 2024, and calculated the expenses for its organizing. Indirect export is an intelligence tool which has a low risk and low level of costs.
According to this strategy it was calculated some performance indicators NPV, IRR, DDP, IP. Having based on these results it was concluded that this strategy is effective and profitable.