title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð°Ð¶Ðµ Ð¼ÑÐ¶ÑÐºÐ¾Ð¹ ÐºÐ¾ÑÐ¼ÐµÑÐ¸ÐºÐ¸ Â«BarbaroÂ»
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of an online store for the company selling men's cosmetics Â«BarbaroÂ»
Creators: name: Ð¢Ñ Ð°Ð¹ ÐÑÐ°Ð½Ð³ Ð¥ÑÐ¸
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½
ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð°Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ñ
Ð¸Ð½ÑÐµÑÐ½ÐµÑ
ÐºÐ¾Ð½ÑÑÑÑÐºÑÐ¾Ñ Wix
Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ°Ð¹ÑÐ°
online store
e-commerce
internet
Wix builder
site performance evaluation

description: ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ°Ð¹ÑÐ° Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«BarbaroÂ». Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«BarbaroÂ». ÐÐ°Ð½Ð½ÑÐ¹ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½ Ð²ÑÐ¿Ð¾Ð»Ð½Ð¸Ñ ÑÑÐ½ÐºÑÐ¸Ð¸ Ð¾ÑÐ½Ð¾Ð²Ð½Ð¾Ð¹ Ð¿Ð»Ð¾ÑÐ°Ð´ÐºÐ¾Ð¹ Ð´Ð»Ñ Ð²ÐµÐ´ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸. ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÐ»Ð¸ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ ÑÐµÑÐ¸ÑÑ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¾ÑÐ½Ð¾Ð² ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°; ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸; ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°; Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ°. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«BarbaroÂ».ÐÐµÑÐ¾Ð´Ñ, Ð¿ÑÐ¸Ð¼ÐµÐ½ÑÐµÐ¼ÑÐµ Ð¿ÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð·Ðµ: ÑÐ°ÑÑÐµÑ Ð¸ Ð¾ÑÐµÐ½ÐºÐ° Ð¿ÑÐ¾ÑÑÐ¾Ð¹ Ð½Ð¾ÑÐ¼Ñ Ð¿ÑÐ¸Ð±ÑÐ»Ð¸ Ð¸ Ð¿ÑÐ¾ÑÑÐ¾Ð³Ð¾ ÑÑÐ¾Ðº Ð¾ÐºÑÐ¿Ð°ÐµÐ¼Ð¾ÑÑÐ¸. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: Ð¸Ð·ÑÑÐµÐ½Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°; ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð° Ð¾ÑÐ½Ð¾Ð²Ð½Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸; ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½; Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ°Ð¹ÑÐ°; Ð¿ÑÐ¾Ð²ÐµÐ´ÑÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ°Ð¹ÑÐ°; ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ°. ÐÑÐ²Ð¾Ð´Ñ. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð¿Ð¾Ð¼Ð¾Ð¶ÐµÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸Ð¼ÐµÑÑ Ð¾ÑÐ½Ð¾Ð²Ñ Ð² Ð½Ð°Ð´ÐµÐ¶Ð½Ð¾ÑÑÐ¸ Ð¸ ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾Ð¼ Ð¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¸ Ð½Ð° ÑÑÐ½ÐºÐµ, Ð¿ÑÐ¸Ð²Ð»ÐµÑÑ Ð±Ð¾Ð»ÑÑÐµ Ð½Ð¾Ð²ÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð², Ð¿Ð¾Ð²ÑÑÐ¸ÑÑ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÑ Ð¿Ð¾ÐºÑÐ¿Ð°ÑÐµÐ»ÐµÐ¹ Ð¸ ÑÐ²ÐµÐ»Ð¸ÑÐ¸ÑÑ Ð¿ÑÐ¸Ð±ÑÐ»Ñ Ð² Ð´Ð¾Ð»Ð³Ð¾ÑÑÐ¾ÑÐ½Ð¾Ð¹ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ðµ Ð±Ð»Ð°Ð³Ð¾Ð´Ð°ÑÑ Ð¿ÐµÑÐµÑÐ¾Ð´Ñ Ð¾Ñ Ð¾ÑÑÐ»Ð°Ð¹Ð½ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ðº Ð¾Ð½Ð»Ð°Ð¹Ð½ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ñ.
description: The purpose of the work is to develop an online store for the company Â«BarbaroÂ». This online store will serve as the main platform for doing business. To achieve this goal, it is necessary to solve the following tasks:study of the theoretical foundations of the development of an online store;consideration of the main activities of the company;development of an online store;evaluation of the commercial efficiency of the project implementation.Work is performed on the basis of the company Â«BarbaroÂ». Methods used in the analysis: calculation and evaluation of a simple rate of return and a simple payback period. Results of work: the theoretical foundations of the development of an online store are studied; the main activity of the company is reviewed;an online store is described; the analysis of website promotion tools is carried out; the analysis of tools for evaluating the effectiveness of the site is carried out; the assessment of the commercial effectiveness of the project implementation is calculated. Conclusions. The development of an online store will help the company to have a basis in reliability and a stable position in the market, attract more new customers, increase customer loyalty and increase profits in the long term by moving from an offline store to an online store.