title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð¹ Ð°Ð¹Ð´ÐµÐ½ÑÐ¸ÐºÐ¸ Ð´Ð»Ñ Ð¿Ð°ÑÐºÐ° Ð¾ÑÐ´ÑÑ Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
Creators: name: Ð¡ÐºÐ¾Ð»ÑÐ·Ð½ÐµÐ²Ð°, ÐÐ½Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð¿Ð°ÑÐº
Ð¿ÑÐ¸ÑÐ¾Ð´Ð°
Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ðµ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ð¾
Ð°ÑÑÑÐ°ÐºÑÐ¸Ð¾Ð½Ñ
Ð½Ð°Ð²Ð¸Ð³Ð°ÑÐ¸Ñ
ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
Ð¿Ð»Ð°ÐºÐ°ÑÑ
ÑÐ°Ð¹Ñ
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð²Ð½ÑÐ¹ Ð´Ð¸Ð·Ð°Ð¹Ð½
park
nature
public space
amusement
wayfinding
identity
posters
website
communicative design

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð´Ð¸Ð·Ð°Ð¹Ð½-Ð¿ÑÐ¾ÐµÐºÑÐ° ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð¸ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² Ð½Ð°Ð²Ð¸Ð³Ð°ÑÐ¸Ð¸ Ð´Ð»Ñ Ð³Ð¾ÑÐ¾Ð´ÑÐºÐ¾Ð³Ð¾ Ð¿Ð°ÑÐºÐ° Ð³. Ð ÑÐ±Ð¸Ð½ÑÐºÐ°. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. Ð¡Ð±Ð¾Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð¸ Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð¾Ð². 2. ÐÐ±Ð·Ð¾Ñ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¾Ð² Ð² ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²Ð¸Ð¸ Ñ Ð²ÑÑÐ²Ð»ÐµÐ½Ð½ÑÐ¼Ð¸ ÐºÑÐ¸ÑÐµÑÐ¸ÑÐ¼Ð¸. 3. Ð¤Ð¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð²ÑÐ²Ð¾Ð´Ð¾Ð². 4. Ð¤Ð¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸. 5. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð·Ð½Ð°ÐºÐ°. 6. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ. 7. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² Ð½Ð°Ð²Ð¸Ð³Ð°ÑÐ¸Ð¸. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð¼ ÑÐ°Ð±Ð¾ÑÑ ÑÑÐ°Ð»Ð° Ð´Ð¸Ð·Ð°Ð¹Ð½ÐµÑÑÐºÐ°Ñ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¾ÑÐ¾ÑÐ¼Ð»ÐµÐ½Ð¸Ñ Ð³Ð¾ÑÐ¾Ð´ÑÐºÐ¾Ð³Ð¾ Ð¿Ð°ÑÐºÐ°. ÐÑÐ»Ð¾ Ð½Ð°Ð¹Ð´ÐµÐ½Ð¾ Ð½Ð¾Ð²Ð¾Ðµ Ð½Ð°Ð¸Ð¼ÐµÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ, ÑÐ¾Ð·Ð´Ð°Ð½Ð° ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾-Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ Ð¿Ð¾Ð´Ð´ÐµÑÐ¶ÐºÐ°, Ð° Ð¸Ð¼ÐµÐ½Ð½Ð¾ Ð´Ð¸Ð·Ð°Ð¹Ð½ Ð¿Ð»Ð°ÐºÐ°ÑÐ¾Ð², ÑÐ°Ð¹ÑÐ°, ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² Ð½Ð°Ð²Ð¸Ð³Ð°ÑÐ¸Ð¸ Ð¸ ÑÑÐ²ÐµÐ½Ð¸ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð¾ ÐºÐ¾Ð½ÑÐµÐ¿ÑÑÐ°Ð»ÑÐ½Ð¾Ðµ Ð´Ð¸Ð·Ð°Ð¹Ð½ÐµÑÑÐºÐ¾Ðµ ÑÐµÑÐµÐ½Ð¸Ðµ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾-ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÑ Ð¿Ð¾ÑÑÐµÑÐ¾Ð², Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð½Ð¾Ðµ Ð½Ð° Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ðµ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸. Ð ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ð¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð²Ð°Ð¶Ð½ÑÑ ÑÐ¾Ð»Ñ Ð¸Ð³ÑÐ°ÐµÑ Ð¸Ð½Ð´Ð¸Ð²Ð¸Ð´ÑÐ°Ð»ÑÐ½Ð¾Ðµ Ð¾ÑÐ¾ÑÐ¼Ð»ÐµÐ½Ð¸Ðµ ÑÑÐµÐ´Ñ, Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð½Ð¾Ðµ Ð½Ð° Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÑÑ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²ÐºÐ¸ ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸Ð¸, Ð²ÑÑÐ²Ð»ÐµÐ½Ð½ÑÑ Ð² Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ ÑÐ¾ÑÐ¾Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð¾Ð² Ð¸ Ð³ÐµÐ½ÐµÑÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¿Ð»Ð°Ð½Ð°. ÐÐ°Ð¶Ð½Ð¾Ð¹ ÑÐ¾ÑÑÐ°Ð²Ð»ÑÑÑÐµÐ¹ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ðµ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ¾Ð·Ð´Ð°Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸, ÐºÐ¾ÑÐ¾ÑÐ¾Ðµ Ð»ÐµÐ³Ð»Ð¾ Ð² Ð¾ÑÐ½Ð¾Ð²Ñ Ð¿ÑÐ¾ÐµÐºÑÐ½Ð¾Ð¹ ÑÐ°ÑÑÐ¸ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ.
description: This work is devoted to the creation of identity and way-finding elements for the city park of Rybinsk. The research set the following goals: 1. The study of the history of the issue. 2. Analytical review of analogues. 3. Conclusion on the review of analogues. 4. Development of the concept. 5. Development of a brandmark. 6. Development of basic identity elements. 7. Development of wayfinding elements. The result of the work was a design concept for the graphic design of the city park. The park has got a new name. Poster layout, website, navigation elements and souvenir products also were created. The paper presents a conceptual design solution for information and advertising posters aimed at attracting the target audience. In cre-ating a corporate identity, an important role is played by the uniqueness of the envi-ronment, based on the features of the territory layout identified through studying the photographic materials and the master plan. An essential component of the research is the theoretical justification of the created concept, which formed the base of the pro-ject part of the final qualification work.