title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½ÑÐºÐ¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: The development strategy of the medical organization
Creators: name: Ð©ÐµÐ´ÑÐ¾Ð»Ð¾ÑÐµÐ²Ð°, ÐÐ»ÐµÐ½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2018
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ñ
ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸
Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½Ð°
Ð·Ð´Ð¾ÑÐ¾Ð²ÑÐµ
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð²ÑÑÑÑÐ¿Ð°ÐµÑ ÐÐÐ Â«ÐÐ´Ð¾ÑÐ¾Ð²ÑÐµ Ð´Ð»Ñ Ð²ÑÐµÑÂ». Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð²ÑÑÐ¾Ð´Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð½Ð¾Ð²ÑÐµ ÑÑÐ½ÐºÐ¸, ÐºÐ¾ÑÐ¾ÑÐ°Ñ Ð¿Ð¾Ð·Ð²Ð¾Ð»Ð¸Ñ ÐÐÐ Â«ÐÐ´Ð¾ÑÐ¾Ð²ÑÐµ Ð´Ð»Ñ Ð²ÑÐµÑÂ» ÑÑÐ¿ÐµÑÐ½Ð¾ ÑÐ°Ð·Ð²Ð¸Ð²Ð°ÑÑÑÑ Ð½Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¼ ÑÑÐ½ÐºÐµ Ð¸ Ð²ÑÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹. Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ. ÐÑÐ¾Ð²ÐµÐ´ÑÐ½Ð½Ð¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÐ½ÐºÐ° Ð¿Ð¾ÐºÐ°Ð·Ð°Ð»Ð¾, ÑÑÐ¾ Ð½Ð° Ð´Ð°Ð½Ð½ÑÐ¹ Ð¼Ð¾Ð¼ÐµÐ½Ñ Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½ÑÐºÐ¸Ð¹ ÑÑÐ½Ð¾Ðº Ð Ð¾ÑÑÐ¸Ð¸ Ð½Ðµ ÑÐ²Ð»ÑÐµÑÑÑ Ð½Ð°ÑÑÑÐµÐ½Ð½ÑÐ¼. ÐÐ° Ð´Ð°Ð½Ð½ÑÐ¹ Ð¼Ð¾Ð¼ÐµÐ½Ñ Ð¾Ð½ ÑÐ¾Ð»ÑÐºÐ¾ ÑÐ°Ð·Ð²Ð¸Ð²Ð°ÐµÑÑÑ (Ð·Ð°Ð½Ð¸Ð¼Ð°ÐµÑ 1,4% ÑÑÐ½ÐºÐ°), Ð½Ð¾, Ð½ÐµÑÐ¼Ð¾ÑÑÑ Ð½Ð° ÑÑÐ¾ ÑÐ¶Ðµ Ð¸Ð¼ÐµÐµÑÑÑ ÑÑÐ´ ÑÐ¸Ð»ÑÐ½ÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð². ÐÐ½Ð°Ð»Ð¸Ð· Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¹ ÑÑÐµÐ´Ñ Ð²ÑÑÐ²Ð¸Ð» ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾Ðµ Ð¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ ÐÐÐ Â«ÐÐ´Ð¾ÑÐ¾Ð²ÑÐµ Ð´Ð»Ñ Ð²ÑÐµÑÂ», ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ Ð½Ð°ÑÐ°ÑÐ¸Ð²Ð°ÐµÑ Ð¿ÑÐ¸Ð±ÑÐ»Ñ, Ð° ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ðµ Ð¿ÑÐ¾Ð´ÑÐºÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¿ÑÐ¾Ð²ÐµÑÐµÐ½Ñ ÑÑÐ½ÐºÐ¾Ð¼, Ð°Ð´Ð°Ð¿ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¿Ð¾Ð´ ÑÐ°Ð·Ð½Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»Ñ Ð¸ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²ÑÑÑÑÑ Ð² Ð·Ð°Ð²Ð¸ÑÐ¸Ð¼Ð¾ÑÑÐ¸ Ð¾Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ ÑÑÐ½ÐºÐ°. ÐÑÐ»Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ, Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ðµ ÐºÐ¾ÑÐ¾ÑÑÑ Ð¼Ð¾Ð¶ÐµÑ Ð¿ÑÐ¸Ð²ÐµÑÑÐ¸ Ðº ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾Ð¼Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° ÑÑÐ½ÐºÐµ Ð Ð¾ÑÑÐ¸Ð¸, ÑÐ²ÐµÐ»Ð¸ÑÐ¸ÑÑ Ð¿ÑÐ¸Ð±ÑÐ»Ñ, ÐºÐ»Ð¸ÐµÐ½ÑÑÐºÑÑ Ð±Ð°Ð·Ñ, Ð¸Ð·Ð²ÐµÑÑÐ½Ð¾ÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² Ð¼Ð¸ÑÐµ.
description: The object of the study is LLC "Health for all". The purpose of the work is to develop a strategy for entering new markets, which will allow Health for all LLC to successfully develop in the Russian market and develop practical recommendations. In the course of the work the theoretical foundations of strategy and strategic planning were considered. The conducted market research has shown that at the moment the medical market of Russia is not saturated. At the moment it is only developing (occupies 12% of the market), but despite this there are already a number of strong competitors. The analysis of the internal environment revealed a stable position of Health for all LLC, the company is increasing profits, and the company's existing products are tested by the market, adapted to different consumers and improved depending on the market preferences. The activities were proposed, the implementation of which can lead to sustainable development of the company in the Russian market, increase profits, customer base, the company's fame in the world.