title: ÐÐ¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ñ Ð¾Ð¿ÐµÑÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ÑÑÐµÐ´ÑÑÐ²Ð¾Ð¼ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð¿ÑÐ¸Ð½ÑÐ¸Ð¿Ð¾Ð² Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¹ Ð¼ÐµÑÑÐµÐ½Ð´Ð°Ð¹Ð·Ð¸Ð½Ð³Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Optimizing the operationalactivities of a retail enterprise through the application of merchandising principles and strategies
Creators: name: Ð¡Ð°ÑÐ¸ÑÐ»Ð»Ð¸Ð½Ð°, Ð®Ð»Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÐ¹ Ð¼ÐµÑÑÐµÐ½Ð´Ð°Ð¹Ð·Ð¸Ð½Ð³
ÑÐ¾ÑÐ³Ð¾Ð²ÑÐ¹ Ð¿ÑÐ¾ÑÐµÑÑ
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑ
Ð¿ÑÐµÐ·ÐµÐ½ÑÐ°ÑÐ¸Ñ ÑÐ¾Ð²Ð°ÑÐ°
ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
visual merchandising
trade process
business process
product presentation
trading enterprise
retail trade

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description: The goal of the work is to develop and carry out activities to improve the applied merchandising methods. The following tasks were solved: - study the theoretical foundations of merchandising; - analyze methods of applying merchandising principles and strategies at Gloria Jeans JSC; - examine the companyâs reporting, identify weaknesses; - develop recommendations for improving the applied merchandising methods; - take measures to implement the developed recommendations; - evaluate the results obtained and justify the effectiveness of the measures taken. The relevance of the topic is due to the need to increase competitiveness in a saturated market, changing consumer behavior, using new technological opportunities to improve process management, as well as the desire for economic efficiency and cost reduction. The sources of information were the companyâs internal regulations, data from scientific research literature and official Internet resources. Measures were proposed and carried out to improve the efficiency of the commercial presentation of goods in the Gloria Jeans retail store Google and Yandex search engines were used to collect the data needed to perform the work.