title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÐÐ½ÑÐµÑÐ½ÐµÑ Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of an internet promotion campaign for the industrial enterprise
Creators: name: Ð Ð¾Ð·Ð¾Ð², ÐÐ°ÑÐ¸Ð»Ð¸Ð¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
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ÐºÐ¾Ð½ÑÐµÐºÑÑÐ½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
ÑÑÐ½Ð¾Ðº Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½ÑÑ ÑÑÐµÐ»Ð»Ð°Ð¶ÐµÐ¹
promotion of industrial enterprises
internet marketing
internet promotion
context advertising
industrial racking market

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description: The title of the bachelor graduate qualification work: âDevelopment of an internet promotion campaign for the industrial enterpriseâ. The aim of the graduate qualification work is the development of an effective campaign to promote an industrial enterprise on the Internet. Tasks of the graduate qualification work: â market research of shelving products, competitors, parameters of the target audience; â development of an Internet resource promotion plan; â creation of promotional offers and banners; â launch an advertising campaign; â evaluate the effectiveness of the advertising campaign. The graduate qualification work was carried out on the basis of RESPOND DIGITAL LLC. Methods: comparative and content analysis, data collection and processing. The main results of the graduate qualification work: â analyzed the market of shelf production, competitors, identified the parameters of the portrait of Central Asia; â a marketing program was drawn up to attract potential customers; â An advertising campaign has been developed to promote rack products on the Internet; â launched search and banner advertising on the Internet. The practical significance of the work is determined by the economic benefit for the manufacturer of the rack products.