title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Philip Morris International
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of the development strategy of the enterprise on the example of Philip Morris International
Creators: name: Ð¡Ð²Ð¸ÑÑÑÐ½Ð¾Ð², ÐÐ»ÐµÐºÑÐµÐ¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ
ÑÐ°Ð±Ð°ÑÐ½Ð°Ñ Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð¾ÑÑÑ
philip morris international
ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
Ð±ÐµÐ·Ð´ÑÐ¼Ð½Ð°Ñ ÑÐ°Ð±Ð°ÑÐ½Ð°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
development strategy
tobacco industry
strategic planning
hidden tobacco products

description: ÐÐ±ÑÐµÐºÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ â ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ðµ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ.
Ð¦ÐµÐ»Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Philip Morris International.
Ð ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¼Ð¾Ð¶Ð½Ð¾ Ð²ÑÐ´ÐµÐ»Ð¸ÑÑ Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð¼ÐµÑÐ¾Ð´, ÐºÐ¾ÑÐ¾ÑÑÐ¹ Ð¿ÑÐ¸Ð¼ÐµÐ½ÑÐ»ÑÑ Ð² ÑÐ°Ð¼ÐºÐ°Ñ Ð²ÑÐµÑ ÑÑÐµÑ ÑÐ°Ð·Ð´ÐµÐ»Ð¾Ð² ÑÐ°Ð±Ð¾ÑÑ. ÐÑÐ¾Ð¼Ðµ ÑÐ¾Ð³Ð¾, Ð²Ð°Ð¶Ð½ÑÑ ÑÐ¾Ð»Ñ ÑÑÐ³ÑÐ°Ð»Ð¸ ÑÐ°ÐºÐ¸Ðµ Ð¼ÐµÑÐ¾Ð´Ñ, ÐºÐ°Ðº ÑÐ¾ÑÐ¼Ð°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ, Ð¼Ð°ÑÐµÐ¼Ð°ÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸ Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ. ÐÐ°ÐºÐ¾Ð½ÐµÑ, Ð² ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð¼ÐµÑÐ¾Ð´Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¼Ð¾Ð¶Ð½Ð¾ Ð²ÑÐ´ÐµÐ»Ð¸ÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ. 
Ð ÑÐ°Ð¼ÐºÐ°Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¼Ð¸ÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¸ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð³Ð¾ ÑÑÐ½ÐºÐ¾Ð² ÑÐ°Ð±Ð°ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸. ÐÑÐ¾Ð¼Ðµ ÑÐ¾Ð³Ð¾, Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ°Ð±Ð°ÑÐ½Ð¾Ð¹ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð¸ Philip Morris International, ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð° ÐµÐµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð² Ð¼Ð¸ÑÐµ. ÐÐ°ÑÐµÐ¼, Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¸Ð¼ÐµÑÑÐ¸ÑÑÑ Ð´Ð°Ð½Ð½ÑÑ, Ð±ÑÐ»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ PMI Ð² Ð Ð¾ÑÑÐ¸Ð¸ Ð´Ð¾ 2025 Ð³. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ PMI Ð² Ð Ð¾ÑÑÐ¸Ð¸ Ð´Ð¾ 2025 Ð³. ÑÐ²Ð»ÑÐµÑÑÑ Ð½Ð¾Ð²Ð¸Ð·Ð½Ð¾Ð¹ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÐÐÐ .
ÐÐ°Ð½Ð½Ð¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¸Ð¼ÐµÐµÑ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÑÑ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ Ð´Ð»Ñ ÑÑÐµÐ½ÑÑ Ð¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÐµÐ¹ Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¸ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ. ÐÑÐ¾Ð¼Ðµ ÑÐ¾Ð³Ð¾, ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ´ÑÑ Ð¿Ð¾Ð»ÐµÐ·Ð½Ñ Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÐºÐ°Ð¼ Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ ÑÐ°Ð±Ð°ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¸ Ð¼Ð¸ÑÐ¾Ð²Ð¾Ð³Ð¾ ÑÐ°Ð±Ð°ÑÐ½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ°. ÐÐ°ÐºÐ¾Ð½ÐµÑ, Ð´Ð°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¸Ð¼ÐµÐµÑ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÑÑ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ Ð´Ð»Ñ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ¾Ð² ÑÐ°Ð±Ð°ÑÐ½Ð¾Ð¹ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð¸ Philip Morris International, Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ Ð´Ð»Ñ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ Ð´Ð¾ÑÐµÑÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð¸.
description: The object of the research is the strategic development of the enterprise.
The purpose of the study - the development strategy of the enter-prise on the example of Philip Morris International.
The main methods of research can be identified analytical meth-od, which was used in all three sections of the work. In addition, such methods as formalization, mathematical research methods and description played an important role. Finally, as a research method, you can highlight the development of an enterprise strategy.
As part of the study, an analysis of the global and Russian markets for tobacco products was conducted. In addition, Philip Morris Internation-al tobacco corporation was analyzed, its development strategy in the world was considered. Then, based on the available data, a PMI development strategy in Russia until 2025 was developed. The PMI development strategy developed in Russia until 2025 is a novelty of this work.
This study has practical significance for scientists and researchers in the field of strategic development and planning. In addition, the results of this study will be useful to analysts in the field of the tobacco industry and the global tobacco market. Finally, this work has practical significance for employees of the Philip Morris International Tobacco Corporation, especially for the corporationâs Russian subsidiaries.