title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ ÑÑÐ¶ÐµÐ½Ð¸Ñ ÑÑÐ½ÐºÐ° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«Ð¡Ð¢ÐÐ¢Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of an enterprise development strategy in a shrinking market (on the example of MGTT LLC)
Creators: name: ÐÑÐ±ÐºÐ¾Ð², ÐÐ¸ÑÐ°Ð¸Ð»
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2025
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð·
ÑÑÐ¶ÐµÐ½Ð¸Ðµ ÑÑÐ½ÐºÐ°
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð°Ñ ÑÑÐµÐ´Ð°
Ð»Ð¾ÐºÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ
enterprise development strategy
strategic analysis
market contraction
competitive environment
localisation

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description: The aim of the study is analysis and development of proposals for improving the development strategy of MGTT LLC in a shrinking market. The study was carried out on the basis of MGTT LLC. Research subject: improving the development strategy of an industrial enterprise. Research methods: general scientific (analysis of scientific sources on the problem under study, generalization, systematization); special (methods of economic and strategic analysis, expert assessments, etc.). The main results of the study: - an analysis was conducted on the factors affecting the enterprises strategy in the context of a shrinking market; - modern approaches to strategy development in conditions of uncertainty have been defined; - characterization of the activities of the company LLC "MGTT" has been presented, along with an analysis of its performance; - practical implementation plan for the developed strategy has been created, with an evaluation of the risks and opportunities; - assessment of the economic efficiency of the project for developing the enterprises growth strategy has been carried out. Application field: in the activities of the company under study, as well as in other large industrial companies operating in a shrinking market. The scientific novelty of the study is the algorithm for strategic planning in a shrinking market for manufacturing enterprises in the energy sector. Digital technologies were used in the work on the final qualification paper MS Excel. Conclusions: The tasks of the thesis are solved, the goal is achieved, and the scope of application of the results is determined. The results obtained show signs of scientific novelty. The directions of further research are defined.