title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ¾Ð²Ð°ÑÐ° Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a product promotion strategy for the international market
Creators: name: ÐÐ°Ð·Ð°Ð½ÑÐºÐ°Ñ, ÐÐ»Ð¸Ð·Ð°Ð²ÐµÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÐ½ÐºÐ°
ÑÑÐ½Ð¾Ðº Ð´ÐµÑÑÐºÐ¸Ñ Ð¸Ð³ÑÑÑÐµÐº
ÑÐºÑÐ¿Ð¾ÑÑ
Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸
Ð²Ð½ÐµÑÐ½ÑÑ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
promotion strategies
market research
children's toys market
export
enterprise trade
foreign trade

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description: The Object of study is the enterprise trade âPrestoâ.
The subject of the research is the strategy of promoting the company's products to the external market.
The purpose of the work is the formation of an optimal and effective product promotion strategy for Presto company on the foreign market.
As a result of the study, this paper examined the theoretical foundations of market research and strategies for the international promotion of goods, and also studied the factors affecting the efficiency of product promotion on the international market.
The main conclusion of the theoretical part is the fact that in order to successfully enter the foreign market, an enterprise needs to develop not only a program of measures, but also consider the peculiarities of the potential market, peculiarities of purchasing power, geographical location, infrastructure, etc.
As a result of analyzing the activities of the company Presto, it was found that the company has a fairly stable position in the market, which makes it possible to predict the reality of entering the foreign market.
In conclusion, an action plan was developed as part of the export strategy for entering the foreign market of Presto company, and an assessment of the effectiveness of the proposed program revealed the feasibility of its implementation.