title: Ð¡ÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð°Ñ Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð° ÑÐ¸Ð½ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¼Ð¾ÑÑÐ¸Ñ ÑÑÐµÐ´ÑÑÐ², Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¸ÐµÐ¼ÐºÐ¸ ÑÐ¾Ð²Ð°ÑÐ¾Ð² Ð² ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¼ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ (Ð¿Ð¾ Ð·Ð°ÐºÐ°Ð·Ñ ÐÐ "Ð¢Ð "ÐÐµÑÐµÐºÑÐµÑÑÐ¾Ðº")
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Comparative assessment of the quality of synthetic detergents, analysis of consumer preferences and the development of proposals for organizing the acceptance of goods in a retail trade enterprise (by order of "Perekrestok Trading House JSC")
Creators: name: ÐÐµÑÐºÐ¾ÑÐ¾Ð²Ð°Ð¹Ð½ÑÐ¹, ÐÐ¸ÐºÐ¾Ð»Ð°Ð¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÐ¼Ñ
ÑÑÐ½Ð¾Ðº
Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½Ñ
Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ðµ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ñ
Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð°
synthetic detergents
market
range
consumer preferences
quality assessment

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð°Ð½Ð°Ð»Ð¸Ð·Ñ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° ÑÐ¾Ð·Ð½Ð¸ÑÐ½ÑÑ ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ, Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ Ð² ÑÐµÐ³Ð¼ÐµÐ½ÑÐµ ÑÑÐ½ÐºÐ° ÑÐ¸Ð½ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¼Ð¾ÑÑÐ¸Ñ ÑÑÐµÐ´ÑÑÐ² Ð¸ Ð¾ÑÐµÐ½ÐºÐµ Ð¸Ñ ÐºÐ°ÑÐµÑÑÐ²Ð°. 1. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÑÑ ÑÐ¾Ð²Ð°ÑÐ¾Ð²ÐµÐ´Ð½ÑÑ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÑ ÑÐ¸Ð½ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¼Ð¾ÑÑÐ¸Ñ ÑÑÐµÐ´ÑÑÐ², Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ°ÐºÑÐ¾ÑÑ, ÑÐ¾ÑÐ¼Ð¸ÑÑÑÑÐ¸Ðµ Ð¸ ÑÐ¾ÑÑÐ°Ð½ÑÑÑÐ¸Ðµ Ð¸Ñ ÐºÐ°ÑÐµÑÑÐ²Ð¾. 2. ÐÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¼Ð°ÑÐºÐ¸ÑÐ¾Ð²ÐºÐ¸ Ð¸ Ð¾ÑÐµÐ½ÐºÑ ÐºÐ°ÑÐµÑÑÐ²Ð° ÑÐ¸Ð½ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¼Ð¾ÑÑÐ¸Ñ ÑÑÐµÐ´ÑÑÐ² Ð¿Ð¾ÑÐ¾ÑÐºÐ¾Ð¾Ð±ÑÐ°Ð·Ð½ÑÑ Ð´Ð»Ñ ÑÑÐ¸ÑÐºÐ¸ ÑÐ²ÐµÑÐ½Ð¾Ð³Ð¾ Ð±ÐµÐ»ÑÑ Ð¿Ð¾ Ð¾ÑÐ³Ð°Ð½Ð¾Ð»ÐµÐ¿ÑÐ¸ÑÐµÑÐºÐ¸Ð¼ Ð¸ ÑÐ¸Ð·Ð¸ÐºÐ¾-ÑÐ¸Ð¼Ð¸ÑÐµÑÐºÐ¸Ð¼ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÑÐ¼. 3. ÐÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° ÑÐ¸Ð½ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¼Ð¾ÑÑÐ¸Ñ ÑÑÐµÐ´ÑÑÐ² Ð½Ð° Ð±Ð°Ð·Ðµ ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ Â«ÐÐµÑÐµÐºÑÐµÑÑÐ¾ÐºÂ», Â«Ð£Ð»ÑÐ±ÐºÐ° ÑÐ°Ð´ÑÐ³Ð¸Â» Ð¸ Â«WildberriesÂ». 4. ÐÑÐ¾Ð²ÐµÑÑÐ¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿Ð¾ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ Ð¿ÑÐ¸ Ð²ÑÐ±Ð¾ÑÐµ Ð¸ÐºÐ¾ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ñ Ð½Ð° Ð±Ð°Ð·Ðµ Ð»Ð°Ð±Ð¾ÑÐ°ÑÐ¾ÑÐ¸Ð¸ ÑÐºÑÐ¿ÐµÑÑÐ¸Ð·Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ ÑÐ¾Ð²Ð°ÑÐ¾Ð² ÐÐ¨Ð¡Ð¸Ð¢. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð¾Ð±ÑÐµÐ¿ÑÐ¸Ð·Ð½Ð°Ð½Ð½ÑÐµ Ð² ÑÐ¾Ð²Ð°ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ð¸ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÑÐ¾ÑÐ¸Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ðµ, Ð¾ÑÐ³Ð°Ð½Ð¾Ð»ÐµÐ¿ÑÐ¸ÑÐµÑÐºÐ¸Ðµ, ÑÐ¸Ð·Ð¸ÐºÐ¾-ÑÐ¸Ð¼Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¸ ÑÐºÑÐ¿ÐµÑÑÐ½ÑÐµ. ÐÑÐ½Ð¾Ð²ÑÐ²Ð°ÑÑÑ Ð½Ð° Ð´Ð°Ð½Ð½ÑÑ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð±ÑÐ»Ð¾ ÑÑÑÐ°Ð½Ð¾Ð²Ð»ÐµÐ½Ð¾, ÑÑÐ¾ Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ Ð²Ð°Ð¶Ð½ÑÐ¼Ð¸ ÑÐ°ÐºÑÐ¾ÑÐ°Ð¼Ð¸ Ð¿ÑÐ¸ Ð¿Ð¾ÐºÑÐ¿ÐºÐµ Ð¡ÐÐ¡ Ð²ÑÑÑÑÐ¿Ð°ÑÑ ÑÐµÐ½Ð°, ÑÐ¾ÑÑÐ°Ð², Ð° ÑÐ°ÐºÐ¶Ðµ Ð´Ð¸Ð·Ð°Ð¹Ð½ Ð¸ ÑÐ´Ð¾Ð±ÑÑÐ²Ð¾ ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ¸. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ñ ÑÐ¸Ð·Ð¸ÐºÐ¾-ÑÐ¸Ð¼Ð¸ÑÐµÑÐºÐ¸Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹, Ð²ÑÐµ Ð¾Ð±ÑÐ°Ð·ÑÑ Ð¸ÐºÑÑ ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²Ð¾Ð²Ð°Ð»Ð¸ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸ÑÐ¼ ÑÑÐ°Ð½Ð´Ð°ÑÑÐ°, Ð·Ð° Ð¸ÑÐºÐ»ÑÑÐµÐ½Ð¸ÐµÐ¼ Ð¾Ð±ÑÐ°Ð·ÑÐ¾Ð² â 1 Ð¸ â 4, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð½Ðµ ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²ÑÑÑ Ð½Ð¾ÑÐ¼Ð°ÑÐ¸Ð²Ð½Ð¾Ð¹ Ð´Ð¾ÐºÑÐ¼ÐµÐ½ÑÐ°ÑÐ¸Ð¸ Ð¿Ð¾ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ñ Ð¼Ð¾ÑÑÐµÐ¹ ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸, ÑÐ°ÐºÐ¶Ðµ Ð¾Ð±ÑÐ°Ð·ÐµÑ â 4 Ð¸Ð¼ÐµÐµÑ Ð½ÐµÐ·Ð½Ð°ÑÐ¸ÑÐµÐ»ÑÐ½Ð¾Ðµ Ð¾ÑÐºÐ»Ð¾Ð½ÐµÐ½Ð¸Ðµ Ð¾Ñ Ð½Ð¾ÑÐ¼Ð°ÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ñ Ð² ÑÐ°ÑÑÐ¸ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ñ ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾ÑÑÐ¸ Ð¿ÐµÐ½Ñ.
description: This work is devoted to the analysis of the assortment of retail trade enterprises, the identification of consumer preferences in the market segment of synthetic detergents and the assessment of their quality. 1. Consider the commodity characteristics of synthetic detergents, as well as the factors that form and maintain their quality. 2. To analyze the labeling and assess the quality of powdery synthetic detergents for washing colored linen in terms of organoleptic and physicochemical indicators. 3. To analyze the assortment of synthetic detergents on the basis of the trading enterprises "Perekrestok", "Ulybka radugi" and "Wildberries". 4. Conduct a marketing analysis to determine consumer preferences when choosing caviar products. The studies were carried out on the basis of the laboratory for the examination of consumer goods of the Higher School of Economics and Technology. In the work, the research methods generally recognized in commodity science were used: sociological, organoleptic, physicochemical and expert. Based on the data of marketing research, it was found that the most important factors when buying SMS are price, composition, as well as design and convenience of packaging. As a result of determining the physicochemical parameters, all caviar samples met the requirements of the standard, with the exception of samples No. 1 and No. 4, which do not correspond to the normative documentation in terms of the detergency indicator, and also sample No. 4 has a slight deviation from the standard indicator in terms of the foam stability indicator.