title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿Ð»Ð°Ð½Ð° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ Ð² ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð¿ÑÐ¾ÑÐ²ÐµÑÐ¸ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð½ÐµÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a project for the implementation of CRM in a cultural and educational nonprofit organization
Creators: name: ÐÑÑÐ°Ð»ÐµÐ²Ð°, ÐÐ»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: RUP
CRM
ÑÐ°Ð½Ð´ÑÐ°Ð¹Ð·Ð¸Ð½Ð³
fundraising

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÐÐ²ÑÐ¾Ð½Ð¾Ð¼Ð½Ð°Ñ Ð½ÐµÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ°Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ Ð¿Ð¾ Ð¾ÐºÐ°Ð·Ð°Ð½Ð¸Ñ ÑÑÐ»ÑÐ³ Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ ÐºÑÐ»ÑÑÑÑÑ Ð¸ Ð¿ÑÐ¾ÑÐ²ÐµÑÐµÐ½Ð¸Ñ Â«Ð¡Ð¾Ð¾Ð±ÑÐµÑÑÐ²Ð¾ Ð¡ÑÑÐ´ÐµÐ½ÑÐ¾Ð² Ð¢ÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ñ Ð¡Ð¿ÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾ÑÑÐµÐ¹Â». Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿Ð¾Ð¸ÑÐº ÑÐ·ÐºÐ¸Ñ Ð¼ÐµÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¿Ð¾ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ Ð´Ð»ÑÂ  Ð¸Ñ Ð¸ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ. Ð ÑÐ¾Ð´Ðµ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ ÑÐµÑÐ°Ð»Ð¸ÑÑ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1.ÐÐ½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐºÐ¾Ð² Ð² Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐµ ÑÐ°Ð½Ð´ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð°; 3.ÐÐ±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð²ÑÐ±Ð¾ÑÐ° CRM-ÑÐ¸ÑÑÐµÐ¼Ñ; 4.ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð¸ Ð¾Ð³ÑÐ°Ð½Ð¸ÑÐµÐ½Ð¸Ð¹ Ðº ÑÐ¸ÑÑÐµÐ¼Ðµ. ÐÑÐ±Ð¾Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð¼ÑÐ»ÑÑÐ¸ÐºÑÐ¸ÑÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð²Ð·Ð²ÐµÑÐµÐ½Ð½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð°; 5.Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿Ð»Ð°Ð½Ð° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ, Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ ÑÐ¸ÑÐºÐ¾Ð² Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿Ð»Ð°Ð½Ð° ÑÐµÐ°ÐºÑÐ¸Ð¸ Ð½Ð° Ð½Ð¸Ñ Ð¸ Ð¾ÑÐµÐ½ÐºÐ° ÐµÐ³Ð¾ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ ÑÐ°ÐºÐ¸Ðµ Ð¼ÐµÑÐ¾Ð´Ñ, ÐºÐ°Ðº ÑÐ±Ð¾Ñ, Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸ ÑÐ¸ÑÑÐµÐ¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ñ Ð´Ð°Ð½Ð½ÑÑ, ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¼Ð¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð², Ð¼Ð¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÐµÐºÑÑÐµÐ¹ Ð¸ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÑÐ¸ÑÐµÐºÑÑÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¸ ÑÑÐ°ÑÐ¸ÑÐµÑÐºÐ°Ñ Ð¾ÑÐµÐ½ÐºÐ° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð².
description: The object of the study is the Autonomous non-profit organization for the provision of services in the field of culture and education "Community of Students of Technical Specialties". The purpose of the final qualification work is to find the bottlenecks of the organization and develop a project for the implementation of a CRM system to correct them. In the course of the work, the following tasks were solved: 1. Analysis of activities and identification of deficiencies in the fundraising business process; 3. Justification of the choice of CRM-system; 4. Determination of requirements and constraints for the system. Selection of a CRM system using multi-criteria weighted analysis; 5. Development of an implementation plan, identification of risks and development of a plan for responding to them and assessment of its economic efficiency. The paper uses such methods as data collection, analysis and systematization, comparative analysis, business process modeling, modeling of the current and target architecture of the enterprise, and static assessment of the economic efficiency of projects.