title: ÐÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð° ÑÐ°Ð¼Ð¿ÑÐ½ÐµÐ¹ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ñ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð² ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Assessment of the quality of shampoos and development of proposals for improve their assortment in a trading enterprise
Creators: name: ÐÐ¾ÑÑÑÑÐºÐ¸Ð½Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐ°Ð¼Ð¿ÑÐ½Ð¸
Ð¾ÑÑÐµÐ½Ð¾ÑÐ½ÑÐµ ÑÐ°Ð¼Ð¿ÑÐ½Ð¸
Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð°
Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÑÑÐºÑÑÑÑ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ°
Ð¼Ð°ÑÐºÐ¸ÑÐ¾Ð²ÐºÐ°
shampoo
tint shampoo
quality assessment
range structure analysis
labeling

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description: This work is devoted to the assessment of the quality of shampoos, as well as the development of proposals for improving the assortment in a trading enterprise. The purpose of the work is to evaluate consumer properties: â study of commodity characteristics of shampoos; â determination of indicators and assessment of the quality of shampoos; â identification of consumer preferences when buying shampoos; â analysis of the composition of the assortment of shampoos of a retail trade enterprise and the development of proposals for its improvement. The research was carried out based on the Laboratory of Commodity Science and examination of consumer goods of the Higher School of Economics. Example of methods: The work uses organoleptic and instrumental methods for assessing the quality of shampoos, the sociological method. Specify the use of digital technologies; examples (no need to write everything, 1 phrase): The experimental data was processed using Microsoft Excel software. The statistical databases of Rosstat, the tree of the EAEU Fuel and Energy Complex, the SVBD "Consultant Plus" were used in the work. The results of assessing the quality and safety of samples of tinted shampoos to neutralize the yellowness of hair showed that the highest quality indicators are characterized by sample No. 2 of Italian production, and the lowest - by No. 5 of Russian production. Based on an analysis of the retailers assortment and consumer preferences, it is recommended to increase the volume of shampoos for normal hair and for brittle and weakened hair and add environmentally friendly shampoos. The results of the research carried out have practical application in the field of research of industrial and manufacturing enterprises selling shampoos, with the formation of natural, also pursue users with a special choice of shampoos, achieving high quality.