title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿Ð¾ Ð²ÑÑ Ð¾Ð´Ñ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÑÐ¸ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ OOO "DELMAR GROUP")
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a strategy for the exit of the domestic public food network to the international market (on the example of DELMAR GROUP LLC)
Creators: name: Ð¨Ð¿Ð°Ð½Ð°Ð³ÐµÐ»Ñ, ÐÐ¸ÐºÑÐ¾ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð²ÑÑ Ð¾Ð´Ð°
Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ°
Ð´Ð¸Ð½Ð°Ð¼Ð¸ÐºÐ° Ð¾ÑÑÐ°ÑÐ»Ð¸
ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
ÑÑÑÑÐºÑÑÑÐ° ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ
ÑÐµÐ³Ð¼ÐµÐ½ÑÐ°ÑÐ¸Ñ
Ð¿Ð°ÑÑÐ½ÐµÑÑÐºÐ¸Ðµ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ
ÑÐ¾Ð²Ð¼ÐµÑÑÐ½Ð¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
strategy
exit strategy
international market
market analysis
industry dynamics
strategyc planning
management structure
segmentation
affiliate program
joint venture

description: ÐÐ»Ð°Ð²Ð½Ð¾Ð¹ ÑÐµÐ»ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿Ð¾Ð»ÑÑÐµÐ½Ð¸Ðµ ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾ Ð²ÑÑÐ¾ÐºÐ¾Ð³Ð¾ Ð´Ð¾ÑÐ¾Ð´Ð° Ð½Ð° Ð²Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÐ¹ ÐºÐ°Ð¿Ð¸ÑÐ°Ð». Ð§ÑÐ¾Ð±Ñ Ð¿ÑÐ¸Ð±ÑÐ»ÑÐ½Ð¾ÑÑÑ Ð²Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð±ÑÐ»Ð° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð¹ Ð¸Ð»Ð¸ Ð¸Ð½ÑÐ¼Ð¸ ÑÐ»Ð¾Ð²Ð°Ð¼Ð¸, ÐºÐ°ÑÐµÑÑÐ²Ð¾ Ð¿ÑÐµÐ´Ð¾ÑÑÐ°Ð²Ð»ÑÐµÐ¼ÑÑ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÐ¼ ÑÐ¾Ð²Ð°ÑÐ¾Ð² Ð¸ ÑÑÐ»ÑÐ³ Ð´Ð¾Ð»Ð¶Ð½Ð¾ Ð±ÑÑÑ Ð²ÑÑÐ¾ÐºÐ¸Ð¼. Ð§ÑÐ¾Ð±Ñ Ð¿ÑÐ¸Ð±ÑÐ»ÑÐ½Ð¾ÑÑÑ ÑÑÐ°Ð»Ð° ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾Ð¹, Ð½ÑÐ¶Ð½Ð¾ Ð²ÐºÐ»Ð°Ð´ÑÐ²Ð°ÑÑ Ð² ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²ÐµÐ½Ð½ÑÑ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐµÐ¹, Ð¾Ð±ÐµÑÐ¿ÐµÑÐ¸Ð²Ð°ÑÑÐ¸Ñ Ð²ÑÑÐ¾ÐºÐ¾Ðµ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ²Ð¾ Ð½Ð° ÑÑÐ½ÐºÐµ. 
ÐÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² ÑÐ¾Ð¼, ÑÑÐ¾Ð±Ñ Ð¾ÑÑÑÐµÑÑÐ²Ð¸ÑÑ Ð°ÐºÑÐ¸Ð²Ð½Ð¾Ðµ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¿Ð¾ ÑÑÐµÐ´ÑÑÐ²Ð°Ð¼ Ð¾Ð´Ð½Ð¾Ð¹ Ð¸Ð· ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¹, Ð¸ÑÑÐ¾Ð´Ñ Ð¸Ð· Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð´Ð¸Ð½Ð°Ð¼Ð¸ÐºÐ¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÑÐ½ÐºÐ¾Ð² Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¿ÑÐ°ÐºÑÐ¸ÐºÐ¸ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¹ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹. ÐÐ° ÑÐµÐ³Ð¾Ð´Ð½ÑÑÐ½Ð¸Ðµ Ð´Ð½Ð¸ Ð»ÑÐ±Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð²Ð½Ðµ Ð·Ð°Ð²Ð¸ÑÐ¸Ð¼Ð¾ÑÑÐ¸ Ð¾Ñ ÐµÐµ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸, Ð½ÑÐ¶Ð½Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð½Ðµ ÑÐ¾Ð»ÑÐºÐ¾ Ð² ÑÐ¾Ð¼, ÑÑÐ¾Ð±Ñ ÑÐ¾Ð·Ð´Ð°Ð²Ð°ÑÑ Ð½Ð¾Ð²ÑÐ¹ Ð¿ÑÐ¾Ð´ÑÐºÑ Ð¸Ð»Ð¸ Ð¶Ðµ ÑÑÐ»ÑÐ³Ñ, Ð° Ð² ÑÐ¾Ð¼ Ð½Ð° ÑÐºÐ¾Ð»ÑÐºÐ¾ Ð¼Ð°ÑÑÑÐ°Ð±Ð½ÑÐ¼ Ð¼Ð¾Ð¶ÐµÑ Ð±ÑÑÑ Ð»ÑÐ±Ð¾Ðµ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ð¾, Ð·Ð° ÐºÐ°ÐºÐ¸Ðµ Ð³ÑÐ°Ð½Ð¸ÑÑ Ð¼Ð¾Ð¶ÐµÑ Ð²ÑÐ¹ÑÐ¸ ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾, Ð½Ð° ÑÐºÐ¾Ð»ÑÐºÐ¾ Ð¿ÑÐ°Ð²Ð¸Ð»ÑÐ½ÑÐ¼Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸ Ð¼Ð¾Ð³ÑÑ Ð±ÑÑÑ Ð¿ÑÑÐ¸ Ð²ÑÑÐ¾Ð´Ð°.
Ð¦ÐµÐ»ÑÑ Ð½Ð°ÑÑÐ¾ÑÑÐµÐ¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ (ÐÐÐ ) ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿Ð¾ Ð²ÑÑÐ¾Ð´Ñ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÑÐ¸ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ âDelMar Grouppâ. ÐÐ°Ð´Ð°ÑÐ¸ Ð´Ð»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ ÑÐµÐ»Ð¸ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Ð´Ð°ÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÑÐµÑÐ¼Ð¸Ð½Ð° ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¸ ÐµÐµ ÑÐ°Ð·Ð½Ð¾Ð²Ð¸Ð´Ð½Ð¾ÑÑÐµÐ¹,
Ð¿ÑÐ¸Ð²ÐµÑÑÐ¸ Ð¿ÑÐ¸Ð¼ÐµÑÑ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ Ð¼Ð¸ÑÐ¾Ð²ÑÑ Ð¸ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð²ÑÐ¸Ñ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð½ÑÐµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸,
Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÑ Ð¸ Ð¾Ð¿Ð¸ÑÐ°ÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ñ ÑÐµÑÐµÐ½Ð¸Ð¹ Ñ Ð²ÑÑÐ¾Ð´Ð¾Ð¼ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº ,
Ð²ÑÐ±ÑÐ°ÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð½ÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð´Ð»Ñ Ð²ÑÑÐ¾Ð´Ð° ÑÐºÐ°Ð·Ð°Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ âDelMar Grouppâ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº Ð¸ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÑ ÐµÐµ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ²Ð°, Ð° ÑÐ°Ðº Ð¶Ðµ ÑÐºÐ°Ð·Ð°ÑÑ Ð¿ÐµÑÐµÑÐµÐ½Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð²ÑÑÐ¾Ð´Ñ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº ÑÑÐ½Ð¾Ðº.
description: The main goal of the company is to obtain a consistently high return on invested capital. For the profitability of investments to be effective or in other words, the quality of goods and services provided to consumers must be high. For profitability to become sustainable, it is necessary to invest in the development of production opportunities that provide a high advantage in the market. 
The relevance of this work is to carry out active promotion of the company by means of one of the strategies, based on the analysis of the dynamics of market development and analysis of the practice of applying strategies on the example of international companies. On today any company regardless of its activity, should be the development and development is not just to create a new product or service, and in how much scale can be any production, for which the boundary can come out accordingly, how the right strategically can be a way out.
The purpose of this final qualifying work (WRC) is to develop a strategy for the output of the domestic network of catering on the example of "DelMar Groupâ.
Objectives to achieve the objective of this work:
give a definition of the term strategy and its varieties,
give examples of various world and domestic companies using certain strategie,
show and describe the application of strategic solutions with access to the international market, 
choose a specific strategy for the output of the company "DelMar Groupâ to the international market and show its advantages as well as specify a list of activities to enter the international market.