title: Ð Ð¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ð¹ ÑÑÐ½Ð¾Ðº Ð¿Ð¸Ð²Ð°: ÑÐ¾Ð»Ñ Carlsberg group
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Russian beer market: role of Carlsberg group
Creators: name: ÐÑÑÐ¾ÑÐµÐ½ÐºÐ¾, ÐÐµÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ð¹ ÑÑÐ½Ð¾Ðº Ð¿Ð¸Ð²Ð°
ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ ÑÑÐ½ÐºÐ° Ð¿Ð¸Ð²Ð°
Ð³Ð¾ÑÑÐ´Ð°ÑÑÑÐ²ÐµÐ½Ð½Ð¾Ðµ ÑÐµÐ³ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¾ÑÑÐ°ÑÐ»Ð¸
carlsberg group
Ð¾Ð¾Ð¾ Â«Ð±Ð°Ð»ÑÐ¸ÐºÐ°Â»
Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ð¾
Ð¿ÑÐ¾Ð´Ð°Ð¶Ð°
russian beer market
beer market trends
state regulation of the industry
baltika llc
production
sale

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð°Ð½Ð°Ð»Ð¸Ð·Ñ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð³Ð¾ ÑÑÐ½ÐºÐ° Ð¿Ð¸Ð²Ð°, Ð¾Ð±Ð¾Ð·Ð½Ð°ÑÐµÐ½Ð¸Ñ ÑÐ¾Ð»Ð¸ Carlsberg group, Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÐµÐ¹ ÐÐ°Ð»ÑÐ¸ÐºÐ°, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¾Ð¹ ÑÑÐ´Ð° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ ÑÐ±ÑÑÐ°.. Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½Ð°Ñ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð¿Ð¸Ð²Ð°, ÐºÐ°Ðº ÑÐ¾Ð²Ð°ÑÐ°, Ñ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸ÐµÐ¼ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ Ð¸ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ ÑÑÐ½ÐºÐ° Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ ÑÐ¾Ð²Ð°ÑÐ° 2. ÐÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ð¹ Ð½Ð° ÑÑÐ½ÐºÐµ Ð¿Ð¸Ð²Ð° 3. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Â«Carlsberg groupÂ». 4. ÐÐ¾Ð»Ð½ÑÐ¹ ÑÐ°Ð·Ð±Ð¾Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ÐÐ°Ð»ÑÐ¸ÐºÐ°Â» 5. ÐÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½ÑÑ Ð´ÐµÐ¹ÑÑÐ²Ð¸Ð¹ Ð¿Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐÐ°Ð»ÑÐ¸ÐºÐ¸, ÐºÐ°Ðº Ð½Ð° Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ, ÑÐ°Ðº Ð¸ Ð½Ð° Ð¼Ð¸ÑÐ¾Ð²Ð¾Ð¼. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð°ÑÑ Ð² ÐÐ±ÑÐµÑÑÐ²Ðµ Ñ Ð¾Ð³ÑÐ°Ð½Ð¸ÑÐµÐ½Ð½Ð¾Ð¹ Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑÑ Â«ÐÐ°Ð»ÑÐ¸ÐºÐ°Â». Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐ¾ÑÐ³Ð¾Ð²ÑÐµ Ð¸ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¿ÑÐ¾ÑÐµÑÑÑ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¸ Ð¸Ñ ÑÐ¾ÑÑÐ°Ð², ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ñ Ð·Ð°ÐºÐ¾Ð½Ð¾Ð´Ð°ÑÐµÐ»ÑÑÑÐ²Ð° Ð² ÑÑÐµÑÐµ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð¼ ÑÐ°Ð±Ð¾ÑÑ ÑÑÐ°Ð» ÑÐµÐ»ÑÐ¹ ÑÑÐ´ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½ÑÑ Ð´ÐµÐ¹ÑÑÐ²Ð¸Ð¹ Ð´Ð»Ñ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ ÑÐ±ÑÑÐ¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐÐ Â«ÐÐ°Ð»ÑÐ¸ÐºÐ°Â».
description: This work is devoted to the analysis of the Russian beer market, the designation of the role of the Carlsberg group represented by Baltika, as well as the development of a number of measures to increase sales. . In the course of the research, the following tasks were solved: 1. A comprehensive characterization of beer as a product has been carried out, with the identification of the features and trends of the market for this product 2. Identifying changes in the beer market 3. Study of the position of the "Carlsberg group". 4. Full analysis of the activities of the company Baltika LLC 5. Proposing possible actions for the development of the Baltic, both on the domestic market and on the world market. The work was carried out at Baltika Limited Liability Company. In the course of the work, the trading and technological processes of the trading enterprise and their composition, the requirements of the legislation in the field of retail trade were considered. The work resulted in a number of possible actions to improve the sales activities of Baltika LLC.