title: ÐÐ¾ÑÑÑÐ¾ÐµÐ½Ð¸Ðµ Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð±ÑÐµÐ½Ð´Ð° IT-ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° ÑÑÐ½ÐºÐµ Ð°ÑÑÑÐ¾ÑÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÑÑÐ»ÑÐ³ Ð¿Ð¾ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½Ð¾Ð³Ð¾ Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Building and promoting a brand of IT-companies in the market of outsourcing services for software development
Creators: name: ÐÐ¸ÑÑÐ½ÑÐº, ÐÐ¸ÑÐ°Ð»Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÐÐ½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³
Ð°ÑÑÑÐ¾ÑÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ ÑÑÐ»ÑÐ³Ð¸
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½Ð¾Ð³Ð¾ Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ñ
IT-ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ
Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ðµ Ð±ÑÐµÐ½Ð´Ð°
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð±ÑÐµÐ½Ð´Ð°
IT-ÑÑÐµÑÐ°
IT-ÑÑÐ½Ð¾Ðº
branding
outsourcing services
software development
IT-company
brand building
brand promotion
IT-sphere
IT-market

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÐÐÐ Â«Ð¤-ÐÐ°Ð¹Ð½ Ð¡Ð¾ÑÑÐ²ÐµÑÂ». Ð¦ÐµÐ»ÑÑ Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ñ Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«Ð¤-ÐÐ°Ð¹Ð½ Ð¡Ð¾ÑÑÐ²ÐµÑÂ» Ð¸ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¾Ð±Ð¾Ð±ÑÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð° Ð¿Ð¾ Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ñ Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð° IT-ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÑÐ½ÐºÐ° Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½Ð¾Ð³Ð¾ Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ñ Ð¸ ÑÑÐ½ÐºÐ° Ð°ÑÑÑÐ¾ÑÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÑÑÐ»ÑÐ³ Ð±ÑÐ»Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ IT-ÑÑÐ½ÐºÐ°, Ð² ÑÐ°ÑÑÐ½Ð¾ÑÑÐ¸ ÑÑÐ½ÐºÐ° Ð°ÑÑÑÐ¾ÑÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÑÑÐ»ÑÐ³ Ð¿Ð¾ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½Ð¾Ð³Ð¾ Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ñ. ÐÑÐ´ÐµÐ»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð² Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ðµ Ð¸ Ð¿ÑÐ¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ð¸ Ð±ÑÐµÐ½Ð´Ð° IT-ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÑÐµÑÐµÐ½Ð¸Ñ Ð¿Ð¾ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÑÐ°Ð²Ð»ÑÑÑÐµÐ¹ Ð±ÑÐµÐ½Ð´Ð° ÑÐµÑÐ²Ð¸ÑÐ½Ð¾Ð¹ IT-ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿Ð»Ð°Ð½ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð° ÑÐµÑÐ²Ð¸ÑÐ½Ð¾Ð¹ IT-ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. Ð¡ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½ Ð¾Ð±Ð¾Ð±ÑÐµÐ½Ð½ÑÐ¹ Ð¿Ð¾Ð´ÑÐ¾Ð´ Ðº Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ñ Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð° IT-ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. Ð Ð°ÑÑÑÐ¸ÑÐ°Ð½Ð° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð° Ð² IT-ÑÑÐµÑÐµ. ÐÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ ÑÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð° Ðº Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ñ Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð° IT-ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¿ÑÐ¸Ð²ÐµÐ´ÐµÑ Ðº ÑÐ¾ÑÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ²Ð° IT-ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð»Ð¸Ð´Ð¸ÑÑÑÑÐ¸Ð¼ Ð¿Ð¾Ð·Ð¸ÑÐ¸ÑÐ¼ Ð² Ð¾ÑÑÐ°ÑÐ»Ð¸ Ð¸ Ð¼Ð°ÐºÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¸Ð±ÑÐ»Ð¸.
description: The object of study is LLC Â«F-Line SoftwareÂ». The aim of this graduate qualification work of master is analysis of building and promoting the brand of LLC Â«F-Line SoftwareÂ» and forming on the basis of this analysis of a generalized approach to building and promoting a brand of IT-company. Based on the analysis of software market and outsourcing services market, the main features of IT-market were identified, in particular features of outsourcing services market for software development. The main features in branding and in promotion of IT-company brand have been identified. Solutions for visual components of the brand of the service IT-company have been developed. The plan of events to promote the brand of the service IT-company was developed. The generalized approach to building and promoting a brand of IT-company has been formed. The effectiveness of branding in IT-sphere has been calculated. Using the formed approach to building and promoting a brand of IT-company will lead to an increase in the competitive advantage of IT-company, leading positions in the industry and maximization of profits.