title: ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¸Ð½ÑÐ¸Ð¿Ð¾Ð² Ð¸ Ð¿ÑÐ°Ð²Ð¸Ð» Ð¼ÐµÑÑÐ°Ð½Ð´Ð°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð² ÑÐµÐ»ÑÑ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐ¸Ð´Ð» ÐÐ¸ÐµÑÑÐ²Ð°Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Using the principles and rules of merchandising in order to increase the performance efficiency of a trading enterprise by the example of CJSC âLidl Lietuvaâ
Creators: name: ÐÐµÐ¼Ð¸Ð´Ð¾Ð²Ð°, ÐÐ»ÑÐ½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¼ÐµÑÑÐ°Ð½Ð´Ð°Ð¹Ð·Ð¸Ð½Ð³
ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ¸ÑÑÐµÐ¼Ñ
ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾Ð´Ð°Ð¶
Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÑ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹
ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ Ð¾ÑÐµÐ½ÐºÐ°
merchandising
system improvement
trade enterprise
customer loyalty
retail trade
sales increase
trading enterprise
economic evaluation

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¸ÐµÐ¼Ð¾Ð² Ð¼ÐµÑÑÐ°Ð½Ð´Ð°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð² ÐÐÐ Â«ÐÐ¸Ð´Ð» ÐÐ¸ÐµÑÑÐ²Ð°Â». ÐÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: - Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð¼ÐµÑÑÐ°Ð½Ð´Ð°Ð¹Ð·Ð¸Ð½Ð³Ð°. - Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐÐ Â«ÐÐ¸Ð´Ð» ÐÐ¸ÐµÑÑÐ²Ð°Â»; - Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð¼ÐµÑÑÐ°Ð½Ð´Ð°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð² Â«ÐÐ¸Ð´Ð» ÐÐ¸ÐµÑÑÐ²Ð°Â»; - ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¸ÐµÐ¼Ð¾Ð² Ð¼ÐµÑÑÐ°Ð½Ð´Ð°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð² ÐÐÐ Â«ÐÐ¸Ð´Ð» ÐÐ¸ÐµÑÑÐ²Ð°Â»; - Ð¾ÑÐµÐ½ÐºÐ° ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð². ÐÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ ÑÐµÐ¼Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¸Ð½ÑÐ¸Ð¿Ð¾Ð² Ð¸ Ð¿ÑÐ°Ð²Ð¸Ð» Ð¼ÐµÑÑÐ°Ð½Ð´Ð°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð² Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐÐ Â«ÐÐ¸Ð´Ð» ÐÐ¸ÐµÑÑÐ²Ð°Â» Ð¾Ð±ÑÑÐ»Ð¾Ð²Ð»ÐµÐ½Ð° ÑÐµÐ¼, ÑÑÐ¾ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ ÑÑÐ¸Ð»Ð¸Ð²Ð°ÑÑÐµÐ¹ÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ð¸ Ð² ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ðµ, ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ðµ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¼ÐµÑÑÐ°Ð½Ð´Ð°Ð¹Ð·Ð¸Ð½Ð³Ð° ÑÑÐ°Ð½Ð¾Ð²Ð¸ÑÑÑ ÐºÐ»ÑÑÐµÐ²ÑÐ¼ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð¼ Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ Ð¸ ÑÐ´ÐµÑÐ¶Ð°Ð½Ð¸Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð². ÐÑÑÐ¾ÑÐ½Ð¸ÐºÐ°Ð¼Ð¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð²ÑÑÑÑÐ¿Ð¸Ð»Ð¸ Ð´Ð°Ð½Ð½ÑÐµ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð¹ Ð½Ð°ÑÑÐ½Ð¾-Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ, Ð¾ÑÐ¸ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÐÐ½ÑÐµÑÐ½ÐµÑ-ÑÐµÑÑÑÑÐ¾Ð² Ð¸ Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð°Ð³ÐµÐ½ÑÑÑÐ². ÐÑÐ¸ ÑÐ±Ð¾ÑÐµ Ð´Ð°Ð½Ð½ÑÑ, Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÑ Ð´Ð»Ñ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ, Ð±ÑÐ»Ð° Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð° Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²Ð°Ñ ÑÐ¸ÑÑÐµÐ¼Ð° Google. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð±ÑÐ»Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¼ÐµÑÑÐ°Ð½Ð´Ð°Ð¹Ð·Ð¸Ð½Ð³Ð° ÐºÐ°Ðº ÑÑÐµÐ´ÑÑÐ²Ð° ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ ÑÐµÑÐµÐ¹, Ñ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½Ð¾Ð¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸ÐµÐ¹, ÐºÐ¾Ð½ÐºÑÐµÑÐ½Ð¾Ð¹ ÑÐ°ÐºÑÐ¸ÐºÐ¾Ð¹ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸ ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½Ð½ÑÐ¼ Ð±ÑÐ´Ð¶ÐµÑÐ¾Ð¼.
description: The purpose of the work is to analyze and develop measures to improve the methods of merchandising in CJSC "Lidl Lietuva". The following tasks were solved: - Studying the concept of merchandising. - analyzing the activity of CJSC "Lidl Lietuva"; - study of the application of merchandising in the "Lidl Lietuva"; - development of measures to improve the methods of merchandising in CJSC "Lidl Lietuva"; - evaluation of the results. The topic relevance of using the principles and rules of merchandising in the activities of CJSC "Lidl Lietuva" is that in conditions of increasing competition in retail trade, the effective use of merchandising becomes a key element of attracting and retaining customers. The sources of information were data from the domestic and foreign research literature, official Internet resources, and analytical agencies. Google search engine was used to collect the data needed to perform the work. Based on the results of research, measures to improve merchandising were proposed as a means of building customer loyalty in retail chains, followed by a marketing strategy, specific implementation tactics, and a calculated budget.