title: ÐÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ð±Ð»Ð°Ð³Ð¾ÑÐ²Ð¾ÑÐ¸ÑÐµÐ»ÑÐ½Ð¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ñ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸ÐµÐ¹ Ð² ÑÐµÑÐ¸ ÐÐ½ÑÐµÑÐ½ÐµÑ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The subject of the graduate qualification work is communication of the charity organization with the target audience on the internet
Creators: name: Ð¨ÑÐµÑÐµÐ²Ð°, ÐÐ½Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐ²ÑÐ·Ð¸ Ñ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑÑ Ð² Ð½ÐµÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ ÑÑÐµÑÐµ
ÐÐÐ
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¿ÑÐ¾ÐµÐºÑ Ð² ÑÑÐµÑÐµ Ð±Ð»Ð°Ð³Ð¾ÑÐ²Ð¾ÑÐ¸ÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸
ÑÐ°Ð½Ð´ÑÐ°Ð¹Ð·Ð¸Ð½Ð³
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
Ð¼ÐµÑÐ¾Ð´Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐÐÐ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
Ð¸Ð¼Ð¸Ð´Ð¶ Ð±Ð»Ð°Ð³Ð¾ÑÐ²Ð¾ÑÐ¸ÑÐµÐ»ÑÐ½ÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¹
public relations in the non-profit sphere
NGO
a communication project in the field of charity
fundraising
communication technologies
methods of promoting NGO
competitive analysis
the image of charitable organizations

description: Ð¢ÐµÐ¼Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ð±Ð»Ð°Ð³Ð¾ÑÐ²Ð¾ÑÐ¸ÑÐµÐ»ÑÐ½Ð¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ñ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸ÐµÐ¹ Ð² ÑÐµÑÐ¸ ÐÐ½ÑÐµÑÐ½ÐµÑ. Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ ÐºÑÑÑÐ¾Ð²Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½ Ð¿ÑÐ¾ÐµÐºÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð±Ð»Ð°Ð³Ð¾ÑÐ²Ð¾ÑÐ¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Â«ÐÑÐ¸ÑÑÐ°Ð½ÑÂ». ÐÑÑÐ»ÐµÐ´ÑÑÑÑÑ Ð°ÐºÑÑÐ°Ð»ÑÐ½ÑÐµ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð½ÐµÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¹ Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÑÐµÐ´Ðµ, Ð¿Ð¾Ð´ÑÐ¾Ð´Ñ Ðº ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð² Ð² ÑÑÐµÑÐµ Ð±Ð»Ð°Ð³Ð¾ÑÐ²Ð¾ÑÐ¸ÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸. ÐÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ (ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, Ð°Ð½Ð°Ð»Ð¸Ð· Ð¼ÐµÐ´Ð¸Ð°Ð°ÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸, ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð¿Ð»Ð°Ð½, Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð¹ ÑÑÐµÐ´Ñ, ÐºÐ°ÑÑÐ° Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ, Ð¼Ð°ÑÑÐ¸ÑÐ° ÑÑÐµÐ¹ÐºÑÐ¾Ð»Ð´ÐµÑÐ¾Ð², Ð¼ÐµÐ´Ð¸Ð°Ð¿Ð»Ð°Ð½). Ð¡ ÑÐµÐ»ÑÑ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ² Ð¸ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐºÐ¾Ð² ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð±Ð»Ð°Ð³Ð¾ÑÐ²Ð¾ÑÐ¸ÑÐµÐ»ÑÐ½Ð¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Â«ÐÑÐ¸ÑÑÐ°Ð½ÑÂ». ÐÐ¾ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ°Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¿ÑÐ¾ÐµÐºÑ Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÑÐµÐ´Ðµ. ÐÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° ÑÐ¾ÑÑÐ¾Ð¸Ñ Ð¸Ð· Ð²Ð²ÐµÐ´ÐµÐ½Ð¸Ñ, Ð´Ð²ÑÑ Ð³Ð»Ð°Ð², Ð·Ð°ÐºÐ»ÑÑÐµÐ½Ð¸Ñ Ð¸ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹.
description: The subject of the graduate qualification work is communication of the charity organization with the target audience on the internet. In this course work, a project of communication promotion of the charity organization " Harbor" is proposed. The article examines current trends in the promotion of non-profit organizations in the Internet environment, approaches to the development of communication campaigns in the field of charity. The research results (competitive analysis, SWOT analysis, media activity analysis, content plan, competitive environment analysis, positioning map, stakeholder matrix, media plan) are presented. In order to identify the advantages and disadvantages of communications of the charity organization "Marina". Based on the research results, a communication project has been developed for promotion in the Internet environment. The final qualifying work consists of an introduction, two chapters, a conclusion and appendices.