title: Ð¡Ð¿ÐµÑÐ¸ÑÐ¸ÐºÐ° ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð¿ÑÐ¾ÑÐ¸Ð² ÑÐ°ÑÐ¸Ð·Ð¼Ð° Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÑ ÑÑÑÐ±Ð¾Ð»ÑÐ½ÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¹ FIFA Ð¸ UEFA
title: Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÑÐºÐ°Ñ ÑÐ°Ð±Ð¾ÑÐ°
titleType: Subtitle
Creators: name: ÐÐ°ÑÑÐ¼Ð°Ð½, ÐÐ¼Ð¸ÑÑÐ¸Ð¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2016
Subjects: ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
ÑÐµÐºÐ»Ð°Ð¼Ð½Ð°Ñ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ
ÑÐ°ÑÐ¸Ð·Ð¼
ÑÐ°ÑÐ¾Ð²Ð°Ñ Ð´Ð¸ÑÐºÑÐ¸Ð¼Ð¸Ð½Ð°ÑÐ¸Ñ
FIFA
UEFA
Ð¿ÑÐ¾ÑÐ¸Ð²Ð¾ÑÑÐ¾ÑÐ½Ð¸Ðµ ÑÐ°ÑÐ¸Ð·Ð¼Ñ
social advertising
advertising campaign
racism
racial discrimination
confronting racism

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°.ÐÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ - ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÑ ÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½ÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¹ Ð¿ÑÐ¾ÑÐ¸Ð² ÑÐ°ÑÐ¸Ð·Ð¼Ð°.ÐÐ¸Ð¿Ð»Ð¾Ð¼Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° ÑÐ¾ÑÑÐ¾Ð¸Ñ Ð¸Ð· Ð²Ð²ÐµÐ´ÐµÐ½Ð¸Ñ, Ð¾ÑÐ½Ð¾Ð²Ð½Ð¾Ð¹ ÑÐ°ÑÑÐ¸, Ð·Ð°ÐºÐ»ÑÑÐµÐ½Ð¸Ñ, ÑÐ¿Ð¸ÑÐºÐ° Ð¸ÑÑÐ¾ÑÐ½Ð¸ÐºÐ¾Ð² Ð¸ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹. ÐÐ¾ Ð²Ð²ÐµÐ´ÐµÐ½Ð¸Ð¸ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²ÑÐ²Ð°ÐµÑÑÑ Ð°ÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ ÑÐµÐ¼Ñ, ÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÑÐµÑÑÑ ÑÐµÐ»Ñ Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ, ÑÐºÐ°Ð·ÑÐ²Ð°ÑÑÑÑ Ð¾Ð±ÑÐµÐºÑ Ð¸ Ð¿ÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ. ÐÑÐ½Ð¾Ð²Ð½Ð°Ñ ÑÐ°ÑÑÑ Ð² ÑÐ²Ð¾Ñ Ð¾ÑÐµÑÐµÐ´Ñ ÑÐ¾ÑÑÐ¾Ð¸Ñ Ð¸Ð· ÑÑÐµÑ Ð³Ð»Ð°Ð². ÐÐµÑÐ²Ð°Ñ Ð³Ð»Ð°Ð²Ð° - ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ°Ñ. ÐÐµÐ»Ð¸ÑÑÑ Ð½Ð° ÑÑÐ¸ Ð¿Ð°ÑÐ°Ð³ÑÐ°ÑÐ° Ð¸ ÑÐ°ÑÐºÑÑÐ²Ð°ÐµÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¿Ð¾Ð½ÑÑÐ¸Ñ, Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÐµ Ð´Ð»Ñ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ. ÐÑÐ¾ÑÐ°Ñ Ð³Ð»Ð°Ð²Ð° - Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ°Ñ, ÑÐ¾ÑÑÐ¾Ð¸Ñ Ð¸Ð· 3 Ð¿Ð°ÑÐ°Ð³ÑÐ°ÑÐ¾Ð². Ð¢ÑÐµÑÑÑ Ð³Ð»Ð°Ð²Ð° - Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ. ÐÐµÐ»Ð¸ÑÑÑ Ð½Ð° 4 Ð¿Ð°ÑÐ°Ð³ÑÐ°ÑÐ°. Ð Ð½ÐµÐ¹ Ð¿ÑÐ¾Ð²Ð¾Ð´ÑÑÑÑ Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÑ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¿ÑÐ¾ÑÐ¸Ð² ÑÐ°ÑÐ¸Ð·Ð¼Ð°. ÐÐ°ÐºÐ»ÑÑÐµÐ½Ð¸Ðµ ÑÐ¾Ð´ÐµÑÐ¶Ð¸Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð²ÑÐ²Ð¾Ð´Ñ, ÑÐ´ÐµÐ»Ð°Ð½Ð½ÑÐµ Ð² ÑÐ¾Ð´Ðµ Ð½Ð°Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ.
description: Object of research of the work - social advertising. Subject of research - social advertising of international sports organizations against racism. The work consists of an introduction, main body, conclusion, the list of sources and applications.In the introduction the actuality of the topic is validated, the aim of the work is formulated, the object and subject of research are indicated. The main part consists of three chapters. The first chapter - theoretical. It is divided into three paragraphs and covers the basic concepts needed for the further study. The second chapter - analytical, consists of 3 paragraphs.The third chapter - practical. It is divided into 4 paragraphs. There is the effectiveness of advertising campaigns and the development of the campaign against racism are measured. Conclusion contains the main conclusions made in the course of writing the work.