title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð¸Ð·Ð°Ð¹Ð½ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð¹ Ð°Ð¹Ð´ÐµÐ½ÑÐ¸ÐºÐ¸ Ð´Ð»Ñ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Â«NFT-Ð¾Ð´ÐµÐ¶Ð´ÑÂ»
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of the design concept of corporate identity for the NFT clothing store
Creators: name: ÐÐ¾Ð²Ð¸ÐºÐ¾Ð²Ð°, ÐÐ»ÐµÐ½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: aÐ¹Ð´ÐµÐ½ÑÐ¸ÐºÐ°
Ð·Ð½Ð°Ðº
Ð¿Ð»Ð°ÐºÐ°ÑÑ
ÑÐ°Ð¹Ñ
ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
identity
sign
posters
website
corporate identity

description: Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð¸ ÑÐ°Ð¹ÑÐ° Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ NFT Ð¾Ð´ÐµÐ¶Ð´Ñ, Ñ ÑÐµÐ»ÑÑ Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ðµ Ð²Ð½Ð¸Ð¼Ð°Ð½Ð¸Ñ Ð¸ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¹ Ð² ÑÑÐ´Ð¾Ð¶ÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð¸ Ð´Ð¸Ð·Ð°Ð¹Ð½ÐµÑÑÐºÐ¾Ð¹ ÑÑÐµÐ´Ðµ ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð¿ÑÐµÐ´Ð¼ÐµÑÐ½Ð¾Ð¹ Ð¾Ð±Ð»Ð°ÑÑÐ¸. 2. ÐÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¹ Ð² Ð´Ð¸Ð·Ð°Ð¹Ð½Ðµ Ð²Ð¸ÑÑÑÐ°Ð»ÑÐ½Ð¾Ð¹ ÑÑÐµÐ´Ñ. 3. ÐÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸. 4. ÐÐ¾Ð´Ð±Ð¾Ñ ÑÐ²ÐµÑÐ¾Ð²Ð¾Ð³Ð¾ ÑÐµÑÐµÐ½Ð¸Ñ Ð¸ ÑÑÐ¸ÑÑÐ¾Ð². 5. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÑ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ. 6. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° ÑÐ°Ð¹ÑÐ°, Ð²Ð¸ÑÑÑÐ°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ ÑÐ°Ð±Ð¾ÑÑ Ð½Ð°Ð´ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð¾Ð¼ NFT-Ð¾Ð´ÐµÐ¶Ð´Ñ Ð±ÑÐ»Ð° ÑÐ¾Ð·Ð´Ð°Ð½Ð° ÑÐµÐ»Ð¾ÑÑÐ½Ð°Ñ Ð¿Ð¾Ð»Ð½Ð¾Ð¼Ð°ÑÑÑÐ°Ð±Ð½Ð°Ñ Ð°Ð¹Ð´ÐµÐ½ÑÐ¸ÐºÐ°. Ð ÑÐ°Ð¼ÐºÐ°Ñ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð±ÑÐ» ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ Ð±Ð»Ð¾Ðº Ð¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð°Ñ Ð³ÑÐ°ÑÐ¸ÐºÐ°. ÐÐ»Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° ÑÐ¾Ð·Ð´Ð°Ð½Ñ ÑÐµÑÐ¸Ð¸ Ð¿Ð»Ð°ÐºÐ°ÑÐ¾Ð², Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð´Ð¸Ð·Ð°Ð¹Ð½ ÑÐ°Ð¹ÑÐ° Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸ Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ°Ð¼Ð¾Ð¹ Ð¾Ð´ÐµÐ¶Ð´Ñ.Â  Ð ÑÐ¾Ð´Ðµ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð±ÑÐ»Ð° Ð¿Ð¾Ð´ÑÐ¾Ð±Ð½Ð¾ Ð¸Ð·ÑÑÐµÐ½Ð° ÑÐµÐ¼Ð° NFT Ð¸ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ NFT-Ð¾Ð´ÐµÐ¶Ð´Ñ. Ð Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²Ð¾Ð¹ ÑÐ°ÑÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¾ Ð¿Ð¾Ð´Ð¾Ð±ÑÐ°Ð½Ð¾ Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð¾ Ð¼Ð½Ð¾Ð¶ÐµÑÑÐ²Ð¾ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¾Ð² Ð¿Ð¾ ÑÐµÐ¼Ðµ Ð¿ÑÐ¾ÐµÐºÑÐ°, ÑÑÐ¾ Ð¿Ð¾Ð¼Ð¾Ð³Ð»Ð¾ ÑÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÐµÐ·Ð¸ÑÑ, Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÐºÐ¾ÑÐ¾ÑÑÑ ÑÐ¾Ð·Ð´Ð°Ð²Ð°Ð»ÑÑ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½ÑÐ¹ Ð¿Ð¾Ð´ÑÐ¾Ð´ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ. ÐÐ»ÑÑÐµÐ²Ð¾Ð¹ ÑÐ¾ÑÑÐ°Ð²Ð»ÑÑÑÐµÐ¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ðµ ÑÐ½Ð¸ÐºÐ°Ð»ÑÐ½Ð¾Ð¹ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸, Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÐºÐ¾ÑÐ¾ÑÐ¾Ð¹ ÑÑÑÐ¾Ð¸ÑÑÑ Ð²ÑÑ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½Ð°Ñ ÑÐ¸ÑÑÐµÐ¼Ð° Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°.
description: The purpose of the work is to develop a corporate identity and a website for the promotion of NFT clothing, in order to attract attention and investment in the artistic and design environment. The research set the following goals: 1. Study of the subject area. 2. Identification of the main trends in the design of the virtual environment. 3. Identification of the target audience. 4. Selection of colors and fonts. 5. Development of the visual concept of corporate identity. 6. Development of website design, virtual advertising. As a result of work on the NFT clothing store, a holistic full-scale identity was created. Within the framework of the project, a corporate block and corporate graphics were developed. A series of posters have been created for the online store, as well as a website design has been developed for the sale and promotion of the clothes themselves.Â  During the project, the topic of NFT and especially NFT clothing was studied in detail. In the search part of the work, many analogues on the project topic were selected and analyzed, which helped to formulate theses on the basis of which an integrated approach to corporate identity development was created. The key component of the work is the creation of a unique concept, on the basis of which the entire visual system of the online store is built.