title: Ð¢ÑÐ°Ð´Ð¸ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ð¹ Ð¾ÑÐ½Ð°Ð¼ÐµÐ½Ñ Ð² ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð¼ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð¼ Ð´Ð¸Ð·Ð°Ð¹Ð½Ðµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Traditional Chinese patterns in modern graphic design
Creators: name: Ð§Ð¶Ñ Ð¦Ð·ÑÑÑÐ½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ð¹ Ð¾ÑÐ½Ð°Ð¼ÐµÐ½Ñ
Ð´Ð¸Ð·Ð°Ð¹Ð½ ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ¸
ÑÐµÑ Ð½Ð¸ÐºÐ¸ Ð¿ÐµÑÐ°ÑÐ¸
ÑÐ¾ÑÐ¼Ð°
ÑÐ²ÐµÑ
Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»
chinese ornament
packaging design
printing techniques
colour
shape
material

description: ÐÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ Ð¾Ð±ÑÑÐ»Ð¾Ð²Ð»ÐµÐ½Ð° Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð³Ð¾ Ð¾ÑÐ½Ð°Ð¼ÐµÐ½ÑÐ° ÐºÐ°Ðº ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ° Ð½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð¹ Ð¸Ð´ÐµÐ½ÑÐ¸ÑÐ½Ð¾ÑÑÐ¸ Ð¸ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ¸. Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ: Ð²ÑÑÐ²Ð¸ÑÑ Ð·Ð½Ð°ÑÐµÐ½Ð¸Ðµ ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð³Ð¾ Ð¾ÑÐ½Ð°Ð¼ÐµÐ½ÑÐ° ÐºÐ°Ðº ÐºÑÐ»ÑÑÑÑÐ½Ð¾Ð¹ ÐºÐ¾Ð½Ð½Ð¾ÑÐ°ÑÐ¸Ð¸ Ð² Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð¼ Ð´Ð¸Ð·Ð°Ð¹Ð½Ðµ Ð¸ ÑÐ¾Ð·Ð´Ð°ÑÑ ÑÐµÑÐ¸Ñ ÑÐ¿Ð°ÐºÐ¾Ð²Ð¾Ðº Ð´Ð»Ñ Ð¿ÑÐ°Ð·Ð´Ð½Ð¾Ð²Ð°Ð½Ð¸Ñ ÐÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ð¹ ÐÐ¾Ð²ÑÐ¹ Ð³Ð¾Ð´. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÐ¸Ð¼Ð²Ð¾Ð»Ð¸ÐºÑ Ð¸ ÑÑÐ´Ð¾Ð¶ÐµÑÑÐ²ÐµÐ½Ð½ÑÐµ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ¸ ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð³Ð¾ Ð¾ÑÐ½Ð°Ð¼ÐµÐ½ÑÐ° Ð² ÐºÐ¾Ð½ÑÐµÐºÑÑÐµ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð°. 2. Ð¡Ð¸ÑÑÐµÐ¼Ð°ÑÐ¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð²Ð°ÑÐ¸Ð°ÑÐ¸Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¾ÑÐ½Ð°Ð¼ÐµÐ½ÑÐ° Ð² ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐµ.Â  3. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¿ÑÐ¾Ð´ÐµÐ»Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÑÐ¾Ð±ÑÑÐ²ÐµÐ½Ð½ÑÐ¹Â Ð¾ÑÐ½Ð°Ð¼ÐµÐ½Ñ Ð¸ Ð¿ÑÐ¾ÐµÐºÑ Ð¿Ð¾Ð´Ð°ÑÐ¾ÑÐ½Ð¾Ð¹ ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ¸ (ÑÑÐ½Ð±Ð°Ð¾ (ÐºÐ¾Ð½Ð²ÐµÑÑ) Ð¾Ð±ÑÐµÐ¼Ð½Ð°Ñ ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ°). 4. ÐÐ¾Ð¸ÑÐº Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ¸ (ÑÑÐ¸ÑÑ, Ð¾ÑÐ½Ð°Ð¼ÐµÐ½Ñ, ÑÐ²ÐµÑ, Ð¸ ÑÐ°Ð·Ð¼ÐµÑ).5.ÐÐµÑÐ°ÑÑ ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ¸. Ð ÑÑÐ¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸ÑÑÑ ÑÐ³Ð»ÑÐ±Ð»ÐµÐ½Ð½Ð¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ¾ÑÐ¼Ñ, Ð¸ÑÑÐ¾ÑÐ½Ð¸ÐºÐ° Ð¸ Ð·Ð½Ð°ÑÐµÐ½Ð¸Ñ ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¾Ð½Ð½ÑÑ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ñ ÑÐ·Ð¾ÑÐ¾Ð². ÐÐ°Ð´Ð°Ð½Ð¾ Ð¸ÑÑÐ¾Ð´Ð½Ð¾Ðµ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð² Ð´Ð¸Ð·Ð°Ð¹Ð½Ðµ, Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ°. Ð¡Ð¾Ð·Ð´Ð°Ð¹ÑÐµ Ð½Ð¾Ð²Ð¾Ð³Ð¾Ð´Ð½ÑÑ ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÑ, ÑÐºÑÐ°ÑÐµÐ½Ð½ÑÑ ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¾Ð½Ð½ÑÐ¼Ð¸ ÑÐ·Ð¾ÑÐ°Ð¼Ð¸.
description: The relevance is due to the need to study Chinese ornament as an element of national identity and packaging design. Purpose of work: To identify the importance of traditional Chinese ornament as a cultural connotation in graphic design and create a series of packages for celebrating the Chinese New Year. The research set the following goals: 1. To analyze the symbolism and artistic characteristics of traditional Chinese ornamentation in the context of graphic design. 2. To systematize variations in the use of ornamentation in packaging.Â  3. On the basis of the analyses made, develop your own ornament and gift wrapping design (hongbao (envelope) bulk package). 4.Search for packaging design (font, ornament, colour, and size). 5.Print the packaging. This work is an in-depth study of the form, origin and meaning of traditional Chinese patterns. It sets a direction for the design and development of packaging. Creating a gift box for Chinese New Year decorated with traditional Chinese motifs.