title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð° Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a business plan for an online store
Creators: name: ÐÑÐ»ÑÐ½ÑÐºÐ¸Ð¹, ÐÐ»Ð°Ð´Ð¸ÑÐ»Ð°Ð²
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½
Ð¼ÐµÐ±ÐµÐ»Ñ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð¿Ð»Ð°Ð½
Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²ÐµÐ½Ð½ÑÐ¹ Ð¿Ð»Ð°Ð½
Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¿Ð»Ð°Ð½
ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐ¹ Ð¿Ð»Ð°Ð½
Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸
online store
business plan
furniture
marketing plan
production plan
organizational plan
financial plan
performance assessment

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð° Ð¼ÐµÐ±ÐµÐ»ÑÐ½Ð¾Ð³Ð¾ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Â«Ð¢ÐµÑÑÐ¸ÑÂ». ÐÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ ÑÑÑÐ½Ð¾ÑÑÑ, ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð¸ ÑÐµÐ»Ð¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð°; 2. ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ ÑÑÐ°Ð¿Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð°; 3. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ° Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸; 4. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÑ Ð½Ð° ÑÑÐ½ÐºÐµ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð¾Ð² Ð¼ÐµÐ±ÐµÐ»Ð¸; 5. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð¼ÐµÐ±ÐµÐ»Ð¸; 6. ÐÑÐ»Ð° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ°. ÐÐ»Ñ ÑÐµÑÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÑ Ð·Ð°Ð´Ð°Ñ Ð±ÑÐ»Ð¸ Ð¸Ð·ÑÑÐµÐ½Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ, Ð±ÑÐ»Ð¸ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ñ ÑÐ°ÐºÐ¸Ðµ Ð¼ÐµÑÐ¾Ð´Ñ ÐºÐ°Ðº: Ð°Ð½Ð°Ð»Ð¸Ð·, ÑÐ¸Ð½ÑÐµÐ·, ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ðµ, Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸. ÐÑÐ¸ ÑÐ±Ð¾ÑÐµ Ð´Ð°Ð½Ð½ÑÑ, Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÑ Ð´Ð»Ñ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ, Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ñ: Google, Ð¯Ð½Ð´ÐµÐºÑ. ÐÑÐ¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐµ Ð´Ð°Ð½Ð½ÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ/Ð¼ÐµÑÐ¾Ð´Ñ/Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸: Excel, Project expert. Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ð¹, ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ð¹, ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐ¹ Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ°, Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ð°, ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¹ ÑÑÐ½ÐºÐ° Ð¼ÐµÐ±ÐµÐ»ÑÐ½ÑÑ ÑÐ¾Ð²Ð°ÑÐ¾Ð². Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð¼ ÑÐ°Ð±Ð¾ÑÑ ÑÑÐ°Ð» ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð¼ÐµÐ±ÐµÐ»ÑÐ½ÑÑ ÑÐ¾Ð²Ð°ÑÐ¾Ð². Ð Ð½ÐµÐ¼ ÑÐ¾Ð´ÐµÑÐ¶Ð¸ÑÑÑ Ð¿Ð»Ð°Ð½ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð² Ñ Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸ÐµÐ¼ Ð¿ÑÐ¾Ð´Ð°Ð¶, Ð¿ÑÐ¸Ð±ÑÐ»ÐµÐ¹ Ð¸ ÑÐ±ÑÑÐºÐ¾Ð². ÐÑÐ¾Ð¼Ðµ ÑÐ¾Ð³Ð¾, Ð±ÑÐ»Ð° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÐ¸ÑÐºÐ¾Ð² Ð¸ ÑÐ°ÑÑÐµÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ°. ÐÐ¾ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ°Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¼Ð¾Ð¶Ð½Ð¾ ÑÐ´ÐµÐ»Ð°ÑÑ Ð²ÑÐ²Ð¾Ð´ Ð¾ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐ¸ Ð¾ÑÐºÑÑÑÐ¸Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð¼ÐµÐ±ÐµÐ»ÑÐ½ÑÑ ÑÐ¾Ð²Ð°ÑÐ¾Ð². ÐÐ»Ñ ÑÑÐ¿ÐµÑÐ½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾, Ð² Ð¿ÐµÑÐ²ÑÑ Ð¾ÑÐµÑÐµÐ´Ñ, Ð¾ÑÐ¸ÐµÐ½ÑÐ¸ÑÐ¾Ð²Ð°ÑÑÑÑ Ð½Ð° ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÑ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ, ÑÐ°ÑÑÐ¸ÑÑÑÑ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½Ñ ÑÐ¾Ð²Ð°ÑÐ¾Ð², Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð², ÑÐ²Ð¾ÐµÐ²ÑÐµÐ¼ÐµÐ½Ð½Ð¾ Ð¾Ð±ÑÑÐ°ÑÑ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ¾Ð², ÑÑÐ¾ Ð¿Ð¾Ð¼Ð¾Ð³Ð°ÐµÑ Ð¸Ð·Ð±ÐµÐ¶Ð°ÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼ Ð² ÑÐ°Ð±Ð¾ÑÐµ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð¸ Ð¿Ð¾Ð¼Ð¾ÑÑ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ñ Â«Ð¢ÐµÑÑÐ¸ÑÂ» ÑÐºÑÐµÐ¿Ð¸ÑÑ ÑÐ²Ð¾Ð¸ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¸ Ð½Ð° ÑÑÐ½ÐºÐµ Ð¸ Ð²ÑÐ¹ÑÐ¸ Ð½Ð° Ð±Ð¾Ð»ÐµÐµ Ð½Ð¾Ð²ÑÐ¹ ÑÑÐ¾Ð²ÐµÐ½Ñ Ð² Ð±ÑÐ´ÑÑÐµÐ¼. ÐÐ°Ð½Ð½ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½ Ð¸Ð¼ÐµÐµÑ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ Ð¸ Ð³Ð¾ÑÐ¾Ð² Ðº ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸.
description: The purpose of the work is to develop a business plan for a furniture online store Â«TetrisÂ». The following tasks were solved: 1. The essence, characteristics and goals of the business plan are determined; 2. Stages of business plan development are defined; 3. An analysis of the Internet trading market was carried out; 4. Analyzed the main competitors in the market of online furniture stores; 5. Developed a business plan for an online furniture store; 6. An evaluation of the effectiveness of the project was carried out. To solve the tasks set, the theoretical foundations of business planning were studied, such methods were applied as: analysis, synthesis, comparison, performance evaluation. In the process of performing the work, economic, strategic, financial and marketing analyzes were applied, as well as studies of the competitive market, production, and market trends for furniture products were carried out. The result of the work was the developed business plan for an online furniture store. It contains a financial plan describing sales, profits and losses. In addition, a risk assessment and calculation of the projects effectiveness was carried out. Based on the results of the study, it can be concluded that it is possible to open an online furniture store. For the successful operation of the store, it is necessary, first of all, to focus on an advertising company, expand the range of products, analyze competitors, train employees in a timely manner, which helps to avoid problems in the operation of the online store and help the Tetris online store strengthen its position in the market and exit to a higher level in the future. This business plan has a perspective and is ready for implementation.