title: ÐÐ°ÑÑÐµÑÐ¸Ð½Ð³ ÐºÐ°Ðº Ð½Ð¾Ð²Ð°Ñ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¸Ð´ÐµÑ Ð¸ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ ÐµÐ³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð² Ð Ð¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¹ Ð¤ÐµÐ´ÐµÑÐ°ÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
Creators: name: ÐÐ°ÑÐ±Ð¸Ð½ÑÐ½, Ð¡Ð¿Ð°ÑÑÐ°Ðº
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÑÐ¾Ð²Ð¼ÐµÑÑÐ½Ð¾Ðµ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð°Ð²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»ÐµÐ¹
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Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ Ð¼Ð¸ÐºÑÐ¾ÑÑÐµÐ´Ð°
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description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð±ÐµÐ»Ð¾Ð² Ð² ÑÐ°Ð±Ð¾ÑÐµ Ð½ÐµÐ´Ð°Ð²Ð½Ð¾ Ð¾ÑÐ²Ð°ÑÐ¸Ð²ÑÐµÐ¹ ÑÑÐ½Ð¾Ðº ÐºÐ°ÑÑÐµÑÐ¸Ð½Ð³Ð° Ð² Ð Ð¾ÑÑÐ¸Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«Ð¯Ð½Ð´ÐµÐºÑ.ÐÑÐ°Ð¹Ð²Â». Ð Ð¿ÐµÑÐ²Ð¾Ð¹ Ð³Ð»Ð°Ð²Ðµ Ð¼Ð°Ð³Ð¸ÑÑÐµÑÑÐºÐ¾Ð¹ Ð´Ð¸ÑÑÐµÑÑÐ°ÑÐ¸Ð¸ ÑÐ°ÑÐºÑÑÐ²Ð°ÐµÑÑÑ Ð¸ÑÑÐ¾ÑÐ¸Ñ Ð¿Ð¾ÑÐ²Ð»ÐµÐ½Ð¸Ñ ÐºÐ°ÑÑÐµÑÐ¸Ð½Ð³Ð° Ð½Ð° Ð½Ð¾Ð²Ð¾Ð¼ ÑÑÐ½ÐºÐµ. ÐÐ°Ð»ÐµÐµ Ð´Ð°ÐµÑÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ° ÐºÐ°ÑÑÐµÑÐ¸Ð½Ð³Ð°, Ð³Ð´Ðµ Ð¿ÑÐ¸Ð²Ð¾Ð´ÑÑÑÑ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÐµ ÑÑÐ°ÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð´Ð°Ð½Ð½ÑÐµ ÑÑÐ»ÑÐ³ ÑÐ¾Ð²Ð¼ÐµÑÑÐ¾Ð½Ð¾Ð³Ð¾ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð°Ð²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»ÐµÐ¹ Ð² Ð¼Ð¸ÑÐµ. ÐÑÑÐ»ÐµÐ´ÑÐµÑÑÑ Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ ÐºÐ°ÑÑÐµÑÐ¸Ð½Ð³Ð° Ð½Ð° ÑÐºÐ¾Ð»Ð¾Ð³Ð¸Ñ. Ð Ð°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÑÑÑÑ ÑÐµÐ½Ð´ÐµÑÐ¸Ð¸ Ð¸ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ. ÐÐ¾ Ð²ÑÐ¾ÑÐ¾Ð¹ Ð³Ð»Ð°Ð²Ðµ Ð¸Ð·ÑÑÐ°ÐµÑÑÑ ÑÑÐ½Ð¾Ðº ÐºÐ°ÑÑÐµÑÐ¸Ð½Ð³Ð° Ð² Ð Ð¾ÑÑÐ¸Ð¸ Ð¸ Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ Ð½Ð° Ð½ÐµÐ³Ð¾, Ð½Ð°ÑÐ°Ð²ÑÐµÐ¹ÑÑ Ð¿Ð°Ð½Ð´ÐµÐ¼Ð¸Ð¸ COVID-19. ÐÐ°Ð»ÐµÐµ Ð´Ð°ÐµÑÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ°ÐºÑÐ¾ÑÐ¾Ð² Ð¼Ð°ÐºÑÐ¾ÑÑÐµÐ´Ñ Ð¸ Ð¼Ð¸ÐºÑÐ¾ÑÑÐµÐ´Ñ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ PEST-Ð°Ð½Ð°Ð»Ð¸Ð·Ð°, Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¿ÑÑÐ¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÑ ÑÐ¸Ð» ÐÐ°Ð¹ÐºÐ»Ð° ÐÐ¾ÑÑÐµÑÐ°. ÐÐ¾ÑÐ»Ðµ Ð¸Ð·ÑÑÐ°ÐµÑÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ñ Ð½Ð° ÑÑÐ½ÐºÐµ ÐºÐ°ÑÑÐµÑÐ¸Ð½Ð³Ð° Ð² Ð Ð¾ÑÑÐ¸Ð¸. Ð ÑÑÐµÑÑÐµÐ¹ Ð³Ð»Ð°Ð²Ðµ Ð¿ÑÐ¸Ð²Ð¾Ð´Ð¸ÑÑÑ Ð¸ÑÑÐ¾ÑÐ¸Ñ ÑÐ°Ð¼Ð¾Ð³Ð¾ ÐºÑÑÐ¿Ð½Ð¾Ð³Ð¾ ÑÐµÑÐ²Ð¸ÑÐ° Ð¿Ð¾ ÑÑÐ»ÑÐ³Ð°Ð¼ ÑÐ¾Ð²Ð¼ÐµÑÑÐ½Ð¾Ð³Ð¾ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð°Ð²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»ÐµÐ¹ ÐÐÐ Â«Ð¯Ð½Ð´ÐµÐºÑ.ÐÑÐ°Ð¹Ð²Â». ÐÐ°Ð»ÐµÐµ Ð²ÑÑÐ²Ð»ÑÐµÑÑÑ ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÐ°ÐµÑÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ñ Ð±Ð¸Ð·Ð½ÐµÑ Ð¼Ð¾Ð´ÐµÐ»ÐµÐ¹ Ð´Ð»Ñ ÐºÐ°ÑÑÐµÑÐ¸Ð½Ð³Ð° Ð¿Ð¾ ÐºÐ¾ÑÐ¾ÑÐ¾Ð¼Ñ ÑÐ°Ð±Ð¾ÑÐ°ÐµÑ ÐÐÐ Â«Ð¯Ð½Ð´ÐµÐºÑ.ÐÑÐ°Ð¹Ð²Â». Ð Ð¿Ð¾ÑÐ»ÐµÐ´Ð½ÐµÐ¹ Ð³Ð»Ð°Ð²Ðµ Ð´Ð°ÑÑÑÑ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð´Ð»Ñ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐÐÐ Â«Ð¯Ð½Ð´ÐµÐºÑ.ÐÑÐ°Ð¹Ð²Â» Ð½Ð° ÑÑÐ½ÐºÐµ ÐºÐ°ÑÑÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÑÑÐ»ÑÐ³.
description: This work is dedicated to the study and identification of gaps in the work of Yandex.Drive LLC, which recently covered the carshering market in Russia. The first chapter of the master's thesis reveals the history of karshering in the new market. Further the analysis of the karshering market is given, where various statistical data on services of combined use of cars in the world are given. The impact of karshering on ecology is studied. Tenders and development prospects are considered. The second chapter examines the karsher market in Russia and the impact on it of the beginning of the COVID-19 pandemic. Then we analyze macro- and micro-environment factors with the help of PEST analysis, the model of Michael Porter's five competitive forces analysis. After that we study the competition in the carshoring market in Russia. The third chapter contains the history of the largest car-sharing service of Yandex.Drive LLC. The target audience of the company is then identified. The analysis of building business models for carsharing by which Yandex.Drive LLC operates is given. The last chapter gives recommendations for further development of Yandex.Drive LLC in the market of karsher services.