title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a complex of events for improving the marketing activity of the eneterprise
Creators: name: Ð¡ÑÐ°ÑÐºÐµÐ²Ð¸Ñ, Ð®Ð»Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
Ð°Ð½Ð°Ð»Ð¸Ð·
ÑÐµÐºÐ»Ð°Ð¼Ð°
ÑÐµÐ½Ð°
Ð½Ð¾Ð¼ÐµÐ½ÐºÐ»Ð°ÑÑÑÐ° Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð²
marketing
activity
analysis
advertising
price
product range

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description: The title of the bachelor graduate qualification work: "Development of a set of measures to improve the marketing activities of the enterpriseâ. The aim of the graduate qualification work is to analyze the activities of Â«BIA TechnologiesÂ» and develop recommendations for improving its marketing activities in order to increase its competitiveness and financial stability. Tasks of the graduate qualification work: â analysis of the marketing activities of the company; â development of measures to improve marketing activities; â assessment of the economic effectiveness of the proposed activities. The graduate qualification work was carried out on the basis: open accounting statements of the company Methods: General scientific research methods were used: content and comparative analysis, the method of analogies, as well as specific research methods, in particular, methods of organizational design and evaluation of investment attractiveness of projects. The main results of the graduate qualification work: â substantiated economic feasibility and organizational and technical ability to develop new products; â a set of measures has been developed to reorganize the marketing system of the enterprise; â a set of measures has been developed to improve the advertising activities of the enterprise; â a set of measures has been developed to improve the pricing policy of the enterprise. The practical significance of the work is determined by the possibility of implementing in practice the measures proposed by the author to improve marketing activities at the company "BIA Technologies".