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title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: The evalution and comparative characteristic of economic efficiency of the companies e-commerce industry of China
Creators: name: ÐÑÐ½Ñ Ð§Ð°Ð¾
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÐÐ½ÑÐµÑÐ½ÐµÑ
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description: With the rapid development of the global economy, the e-commerce industry is playing an increasingly important role in the global economy. In the context of a network economy, electronic commerce is being created. Monopoly or oligopoly in a networked economy has become commonplace, but competition has not weakened. Although the monopolistic market structure in a networked economy is similar to the traditional monopolistic market structure, the content is significantly different. The traditional theory of the organization of industry believes that monopoly leads to the collapse of the market, which leads to a reduction in the surplus of producers, surplus consumers and social security. However, the monopoly of the e-commerce industry has led to serious challenges to the theory of traditional industrial organization. Due to the role of network external factors, the e-commerce industry is likely to form a monopolistic market structure that does not reduce consumer surplus, but increases its welfare.
Therefore, you should pay attention to the special competition and monopolistic attitude of the e-commerce industry. This article systematically examines the market structure and market indicators of the e-commerce industry as part of the analysis of the theory of production organization. The mechanism of formation of the monopoly structure of the ecommerce industry market is analyzed from the point of view of its industry characteristics, such as external factors of the network, reduction of marginal costs, a bilateral market, etc.