title: ÐÐµÑÐ¾Ð´Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÑÑÐµÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Methods of increasing customer loyalty (using the example of llc Â«BusheÂ»)
Creators: name: Ð¡Ð¸Ð¼Ð¾Ð½Ð¾Ð²Ð°, ÐÐ°ÑÐ°Ð»ÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¼ÐµÑÐ¾Ð´Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸
Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð²
Ð¿Ð¾Ð´Ñ Ð¾Ð´Ñ Ðº ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÑÑ
Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð² Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÑÐµÑÑÐ° Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸
Ð²Ð·Ð°Ð¸Ð¼Ð¾ÑÐ²ÑÐ·Ñ ÐºÐ°ÑÐµÑÑÐ²Ð° Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ Ð¸ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸
methods of increasing loyalty
customer loyalty
approaches to loyalty management
problems in the organization of the loyalty process
the relationship between service quality and loyalty

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ Ð´Ð°Ð½Ð½ÑÑ Ð¾ÑÐºÑÑÑÑÑ Ð¸ÑÑÐ¾ÑÐ½Ð¸ÐºÐ¾Ð² Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑÐµ, Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ Ð¸ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð±Ð¸Ð±Ð»Ð¸Ð¾ÑÐµÐº. ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ: Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸Ð»Ð¾ÑÑ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿Ð¾ Ð¾ÑÐºÑÑÑÑÐ¼ Ð¸ÑÑÐ¾ÑÐ½Ð¸ÐºÐ°Ð¼ Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑÐµ Ð¿Ð¾ Ð¾ÑÐ·ÑÐ²Ð°Ð¼, Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÑÐ¾ Ð±Ñ Ð¿ÑÐ¾Ð²ÐµÐ´ÑÐ½ ÑÐ±Ð¾Ñ Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´Ð°Ð½Ð½ÑÑ, ÑÐ°ÐºÐ¶Ðµ Ð±ÑÐ»Ð° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° SWOT-Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¸Ð»ÑÐ½ÑÑ, ÑÐ»Ð°Ð±ÑÑ ÑÑÐ¾ÑÐ¾Ð½, Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐµÐ¹ Ð¸ ÑÐ³ÑÐ¾Ð·, Ð±ÑÐ»Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²ÑÑÑÐ¸Ðµ ÑÐµÑÐµÐ½Ð¸Ñ Ðº Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÑÐ½Ð½Ð¾Ð¹ Ð¸Ð· Ð²ÑÑÐ²Ð»ÐµÐ½Ð½ÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐ°ÐºÐ¶Ðµ Ð±ÑÐ»Ð¸ Ð¾ÑÑÐ°Ð¶ÐµÐ½Ñ ÑÐ»Ð°Ð±ÑÑ ÑÑÐ¾ÑÐ¾Ð½Ð°Ñ. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: âÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¼ÐµÑÐ¾Ð´Ñ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ, ÐºÐ¾ÑÐ¾ÑÑÑ Ð¼Ð¾Ð¶Ð½Ð¾ Ð¿Ð¾Ð²ÑÑÐ¸ÑÑ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÑ; âÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¼ÐµÑÐ¾Ð´Ñ, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð² Ð´Ð°Ð½Ð½ÑÐ¹ Ð¼Ð¾Ð¼ÐµÐ½Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÐµÑ, Ð° ÐºÐ°ÐºÐ¸Ñ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð² ÐµÑ ÑÐ°Ð±Ð¾ÑÐµ Ð½ÐµÑ; â ÐÑÐ» Ð¿ÑÐ¾Ð´ÐµÐ»Ð°Ð½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´Ð°Ð½Ð½ÑÑ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¾ÑÐ·ÑÐ²Ð¾Ð², ÐºÐ¾ÑÐ¾ÑÑÐµ ÐµÑÑÑ Ð² ÐÐ½ÑÐµÑÐ½ÐµÑÐµ; â ÐÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ð¼ÐµÑÐ¾Ð´Ñ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐ»ÑÑÑÐ°Ñ ÑÐ°Ð±Ð¾ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¿Ð¾ Ð²ÑÑÐ²Ð»ÐµÐ½Ð½ÑÐ¼ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð°Ð¼. ÐÐ±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÐÐÐ  Ð² ÑÑÐµÑÐ°Ñ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ, ÑÐ°ÐºÐ¸Ñ ÐºÐ°Ðº ÑÑÐµÑÐ° ÑÑÐ»ÑÐ³ Ð¸ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ. ÐÑÐ²Ð¾Ð´Ñ. ÐÐ°Ð´Ð°ÑÐ¸ ÐÐÐ  ÑÐµÑÐµÐ½Ñ, ÑÐµÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° Ð¾Ð±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð².
description: The aim of the graduate qualification work: is the study of methods to increase loyalty. The work has been carried out on the materials open-source data on the Internet, with the help of literature and online libraries. Research methods used: a marketing study was conducted on open sources on the Internet based on reviews, on the basis of which data collection and analysis would be carried out, a SWOT analysis of strengths, weaknesses, opportunities and threats was also carried out, appropriate solutions were proposed to a certain of the identified problems, which were also reflected by weaknesses. The main results of the graduate qualification work: â The methods by which it is possible to increase loyalty are analyzed; â The methods that the company currently uses are analyzed, and which methods are not present in its work; â Data analysis was done based on reviews that are available on the Internet; â Methods for increasing loyalty are proposed that will improve the companys work on the identified problems. The areas of the graduate qualification work results application: : in service industries, such as the service sector and catering. Conclusions. Tasks have been solved, aim has been achieved, the areas of the results application have been determined.