title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð½Ð° Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Improving the organization of commercial activities and promoting business in the marketplace
Creators: name: ÐÐ°ÑÑÑÑÐµÐ²Ð°, ÐÐ½Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹Ñ
Ð±Ð¸Ð·Ð½ÐµÑ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
ÑÐ¾Ð²Ð°Ñ
Ð¿ÑÐ¾Ð´Ð°Ð²ÑÑ
Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»Ñ
commercial activity
marketplace
business
promotion
electronic commerce
product
sellers
consumer

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÑÐµÐ¼ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¾ÑÑÑÐµÑÑÐ²Ð»ÐµÐ½Ð¸Ñ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð½Ð° Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐµ Ñ Ð¿Ð¾ÑÐ»ÐµÐ´ÑÑÑÐ¸Ð¼ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸ÐµÐ¼ Ð½Ð° Ð½ÐµÐ¼ Ð¼Ð°Ð»Ð¾Ð³Ð¾ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Â«ÐÐ ÐÐ°ÑÑÑÑÐµÐ²Ð°Â». ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÐ»Ð¸ Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: - Ð´Ð°ÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ Ð¿Ð¾Ð½ÑÑÐ¸Ñ Â«ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑÂ» Ð¸ Ð¾ÑÑÐ°Ð¶ÐµÐ½Ð° ÐµÐµ ÑÑÑÐ½Ð¾ÑÑÑ; - Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸Ð·Ð²ÐµÑÑÐ½ÑÑ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½ÑÑ Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐ¾Ð² Ð¸ Ð¾ÑÐ¾Ð±ÑÐ°ÑÑ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¿Ð»Ð¾ÑÐ°Ð´ÐºÐ¸ Ð¾Ð¿ÑÐ¸Ð¼Ð°Ð»ÑÐ½ÑÐµ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ð° Ð´Ð»Ñ Ð½Ð°ÑÐ°Ð»Ð° Ð±Ð¸Ð·Ð½ÐµÑÐ° - Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°ÑÑ ÑÐµÐ»ÐµÑÐ¾Ð¾Ð±ÑÐ°Ð·Ð½Ð¾ÑÑÑ Ð²ÑÑÐ¾Ð´Ð° Ð½Ð° Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹Ñ Ð² Ð²ÑÐ±ÑÐ°Ð½Ð½ÑÑ Ð½Ð¸ÑÑ; - Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÑ ÑÑÐµÐ´Ñ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° 5 ÑÐ¸Ð» ÐÐ¾ÑÑÐµÑÐ°; - Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÑ Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ ÑÐ¸Ð»ÑÐ½ÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð² Ð¼ÐµÑÐ¾Ð´Ð¾Ð¼ SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·; - Ð¸Ð·ÑÑÐ¸ÑÑ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÑÑÐµÐ´Ñ Ð²ÑÐ±ÑÐ°Ð½Ð½Ð¾Ð¹ Ð½Ð¸ÑÐ¸; - Ð¾ÑÑÐ°Ð·Ð¸ÑÑ Ð¿Ð¾ÑÑÐ°Ð¿Ð½ÑÐ¹ Ð²ÑÑÐ¾Ð´ Ð½Ð° Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹Ñ Â«WildberriesÂ»; - Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°ÑÑ ÑÐµÐ½Ð¾Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ¾Ð²Ð°ÑÐ°; - ÑÐ°ÑÑÑÐ¸ÑÐ°ÑÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð²ÑÑÐ¾Ð´Ð° Ð¼Ð°Ð»Ð¾Ð³Ð¾ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½Ð° Wildberries. ÐÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ ÑÐµÐ¼Ñ Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² ÑÐ¾Ð¼, ÑÑÐ¾ Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÑ Ð´ÐµÐ¼Ð¾Ð½ÑÑÑÐ¸ÑÑÑÑ ÐµÐ¶ÐµÐ³Ð¾Ð´Ð½ÑÐ¹ Ð¿ÑÐ¸ÑÐ¾ÑÑ Ð²ÑÑÑÑÐºÐ¸, Ð¿ÑÐ¾Ð´Ð°Ð¶, Ð° ÑÐ°ÐºÐ¶Ðµ Ð½Ð¾Ð²ÑÑ Ð¿ÑÐ¾Ð´Ð°Ð²ÑÐ¾Ð². Ð­ÑÐ¾ ÑÐ»ÑÐ¶Ð¸Ñ Ð½ÐµÐºÐ¸Ð¼ Ð´Ð²Ð¸Ð³Ð°ÑÐµÐ»ÐµÐ¼ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð² Ð Ð¾ÑÑÐ¸Ð¸, ÑÑÐ¾, Ð±ÐµÐ·ÑÑÐ»Ð¾Ð²Ð½Ð¾, Ð¿Ð»Ð¾Ð´Ð¾ÑÐ²Ð¾ÑÐ½Ð¾ Ð²Ð»Ð¸ÑÐµÑ Ð¸ Ð½Ð° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÑ ÑÑÑÐ°Ð½Ñ, Ð¸ Ð½Ð° Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ð¹ ÑÐµÐºÑÐ¾Ñ. ÐÑÑÐ¾ÑÐ½Ð¸ÐºÐ°Ð¼Ð¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð²ÑÑÑÑÐ¿Ð¸Ð»Ð¸ Ð´Ð°Ð½Ð½ÑÐµ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð¹ Ð½Ð°ÑÑÐ½Ð¾-Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ, Ð¾ÑÐ¸ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÐÐ½ÑÐµÑÐ½ÐµÑ-ÑÐµÑÑÑÑÐ¾Ð² Ð¸ Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÐµÑÐ²Ð¸ÑÐ¾Ð². ÐÑÐ¸ ÑÐ±Ð¾ÑÐµ Ð´Ð°Ð½Ð½ÑÑ, Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÑ Ð´Ð»Ñ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ, Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ñ Ð¯Ð½Ð´ÐµÐºÑ. Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ ÑÐ°Ð±Ð¾ÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð²ÑÑÐ¾Ð´Ð° Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð½Ð° Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹Ñ Ñ ÑÑÐµÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð½ÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð¹ Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÐµÐ´Ñ, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ°.
description: The purpose of the work is to improve the organization of commercial activities by analyzing the implementation of business on the marketplace with the subsequent promotion of a small trading enterprise "IE Vakhrysheva" on it. The research set the following goals: - define the concept of "commercial activity" and reflect its essence; - to analyze well-known domestic marketplaces and select the optimal online platforms for starting a business - to justify the expediency of entering the marketplace in the chosen niche; - analyze the competitive environment using Porters 5 Forces analysis; - to investigate the most powerful competitors using the SWOT analysis method; - explore the marketing environment of the chosen niche; - reflect the phased entry into the Wildberries marketplace; - to justify the pricing of the product; - calculate the effectiveness of the output of a small trading company to Wildberries. The relevance of the topic lies in the fact that marketplaces demonstrate an annual increase in revenue, sales, as well as new sellers. This serves as a kind of engine for the development of commercial activities in Russia, which, of course, has a fruitful effect on both the countrys economy and the consumer sector. The sources of information were data from domestic and foreign scientific research literature, official Internet resources and analytical services. The Yandex search engines were used to collect the data necessary to perform the work. In the process of work, a strategy was developed for the business to enter the marketplace, taking into account the studied competitive and marketing environment, and an assessment of the economic efficiency of the project was carried out.