title: ÐÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð´Ð¸ÑÑÑÐ¸Ð±ÑÑÐ¸Ð¸ Ð¸ Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÐºÐ¸ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ CEVITAL
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Investigating the features of distribution and logistics on the example of company CEVITAL
Creators: name: ÐÐµÑÐµÑÐ°Ñ, Ð¥Ð°Ð¼Ð·Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÑÐ°ÑÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÑÐ¼
ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°ÑÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ñ
ÑÐ¸Ð»Ð° Ð¿ÑÐ¾Ð´Ð°Ð¶
Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÐºÐ°
Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÑÑÑÑ
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÐ°ÑÑ Ð¾Ð´Ñ Ð½Ð° ÑÐ°ÑÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ
Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ñ
Ð¼Ð¾Ð»Ð¾ÑÐ½ÑÐµ Ð¿ÑÐ¾Ð´ÑÐºÑÑ
Ð°Ð³ÑÐ¾Ð¿ÑÐ¾Ð´ÑÐºÑÑ
Ð°Ð½Ð°Ð»Ð¸Ð·
distribution
rtm strategy
distribution strategies
sales force
logistics
material resources
efficiency
marketing
costs of distribution
optimization
dairy food
agro-food
analysis

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°: Â«Ð¡ÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ðµ Ð°Ð»ÑÑÐ½ÑÑ, Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸Ñ Ð²Ð»Ð¸ÑÐ½Ð¸Ñ Ð½Ð° Ð±Ð¸Ð·Ð½ÐµÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸Â». Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² ÑÐ¾Ð¼, ÑÑÐ¾Ð±Ñ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ, Ð±ÑÐ»Ð¸ Ð»Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ðµ Ð°Ð»ÑÑÐ½ÑÑ Ð²ÑÐ³Ð¾Ð´Ð½Ñ Ð´Ð»Ñ Ð¾ÑÐ½Ð¾Ð²Ð½Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ° Microsoft, Ð¸ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð¸ÑÑ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð¿Ð¾ Ð½Ð¾Ð²ÑÐ¼ Ð°Ð»ÑÑÐ½ÑÐ°Ð¼, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð¼Ð¾Ð³ÑÑ Ð±ÑÑÑ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÐÐ°Ð´Ð°ÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ: - Ð Ð°ÑÐºÑÑÑÑ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð°ÑÐ¿ÐµÐºÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ñ Ð°Ð»ÑÑÐ½ÑÐ¾Ð² Ð¸ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð¼Ð¾Ð³ÑÑ Ð±ÑÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð´Ð»Ñ Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ñ Ð¸Ñ ÑÑÐ¿ÐµÑÐ°. - ÐÐ¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ ÑÐ¸Ð¿Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ñ Ð°Ð»ÑÑÐ½ÑÐ¾Ð². - ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð¿ÑÐ¸ÑÐ¸Ð½Ñ, Ð¿Ð¾ ÐºÐ¾ÑÐ¾ÑÑÐ¼ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð²ÑÑÑÐ¿Ð°ÑÑ Ð² ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ðµ Ð°Ð»ÑÑÐ½ÑÑ Ð½Ð° Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°Ñ Microsoft Corporation ÐÐµÑÐ¾Ð´Ñ: ÐÑÐ¸Ð¼ÐµÐ½ÑÐ»Ð¸ÑÑ Ð¾Ð±ÑÐµÐ½Ð°ÑÑÐ½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÐºÐ¾Ð½ÑÐµÐ½ÑÐ½ÑÐ¹ Ð¸ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¼ÐµÑÐ¾Ð´ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¸Ð¹, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ¿ÐµÑÐ¸ÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð² ÑÐ°ÑÑÐ½Ð¾ÑÑÐ¸, Ð¼ÐµÑÐ¾Ð´Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: - ÐÐ¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÑÑÑÐ²Ð¾ ÑÐ¾Ð³Ð¾, ÑÑÐ¾ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ðµ Ð°Ð»ÑÑÐ½ÑÑ Ð¾ÐºÐ°Ð·Ð°Ð»Ð¸ Ð·Ð½Ð°ÑÐ¸ÑÐµÐ»ÑÐ½Ð¾Ðµ Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ Ð½Ð° ÑÑÐ¿ÐµÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Microsoft. - ÐÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ Ð½Ð¾Ð²ÑÑ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐµÐ¹ Ð´Ð»Ñ ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ Ð¸Ñ ÑÐ½Ð¸Ð¶Ð°ÑÑÐ¸ÑÑÑ Ð¿ÑÐ¾Ð´Ð°Ð¶ ÐÐ¡ Windows - ÐÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ Ð½Ð¾Ð²Ð¾Ð³Ð¾ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð°Ð»ÑÑÐ½ÑÐ° Ð¼ÐµÐ¶Ð´Ñ Ð¾Ð±Ð»Ð°ÑÐ½ÑÐ¼Ð¸ Ð¿Ð¾ÑÑÐ°Ð²ÑÐ¸ÐºÐ°Ð¼Ð¸. - ÐÐ±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½ÑÑ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ² Ð°Ð»ÑÑÐ½ÑÐ° Ð¼ÐµÐ¶Ð´Ñ Ð¾Ð±Ð»Ð°ÑÐ½ÑÐ¼Ð¸ Ð²ÐµÐ½Ð´Ð¾ÑÐ°Ð¼Ð¸ Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð¸Ñ Ð¿ÑÐ¸Ð±ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¸ Ð´Ð¾Ð»Ð¸ ÑÑÐ½ÐºÐ° - ÐÑÐµÐ½ÐºÐ° ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾Ð³Ð¾ Ð²Ð»Ð¸ÑÐ½Ð¸Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ñ Ð½Ð°ÑÐ°Ð»ÑÐ½ÑÑ Ð·Ð°ÑÑÐ°Ñ Ð½Ð° ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð°Ð»ÑÑÐ½ÑÐ° Ñ Ð´ÑÑÐ³Ð¸Ð¼Ð¸ Ð¾Ð±Ð»Ð°ÑÐ½ÑÐ¼Ð¸ Ð²ÐµÐ½Ð´Ð¾ÑÐ°Ð¼Ð¸ ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÑÐµÑÑÑ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ð¾Ð¹ Ð²Ð¾Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ Ð² ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð»ÑÑÐ½Ñ Ñ Ð´ÑÑÐ³Ð¸Ð¼Ð¸ Ð¾Ð±Ð»Ð°ÑÐ½ÑÐ¼Ð¸ Ð²ÐµÐ½Ð´Ð¾ÑÐ°Ð¼Ð¸ Ð´Ð»Ñ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¾Ð±ÑÐµÐ³Ð¾ Ð¾Ð±Ð»Ð°ÐºÐ° Ð² Ð¸Ð½ÑÐµÑÐµÑÐ°Ñ Ð·Ð°ÐºÐ°Ð·ÑÐ¸ÐºÐ° Ð¸ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¸Ð±ÑÐ»ÑÐ½Ð¾ÑÑÐ¸.
description: The title of the bachelor graduate qualification work: âStrategic alliances, an analysis of their impact on the companyâs businessâ. The aim of the graduate qualification work is to analyze whether strategic alliances have been beneficial to Microsoftâs core business and provide a proposal for new alliances they can consider Tasks of the graduate qualification work: - Explain the theoretical aspects of strategic alliances and tools that can be utilized to ensure their success. - Define and identify the types of strategic alliances. - Analyzing the reasons as to why companies engage in strategic alliances - Study the business operations of a company by analyzing the financial impact of license agreements that they currently have and propose viable solutions to their business needs The graduate qualification work was carried out on the basis Microsoft company Methods: General scientific research methods were used: content and comparative analysis, the method of analogies, as well as specific research methods depending on the specifics of the study, for example, SWOT analysis, PESTEL analysis, Porterâs 5 forces analysis, forecasting, Future values calculations, market efficiency calculation, data collection and processing, infographics etc. The main results of the graduate qualification work: - Proof that strategic alliances have had a significant impact on the success of Microsoft Company. - Offering new avenues to increase their declining Windows OS sales - Proposal of a new strategic alliance to between cloud vendors. - Justification of the potential benefits of an alliance between cloud vendors to increase their profitability and market share - Evaluation of financial impact of strategic initial cost of forming a strategic alliance with other cloud vendors - Development of the basic structure of alliance formed by cloud vendors The practical significance of the work is determined by the prospect of engaging in a strategic alliance with other cloud vendors to form a Common cloud for the benefit of the customer and to increase profitability.