title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð¸Ð·Ð°Ð¹Ð½-ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð´Ð»Ñ Ð²ÑÐµÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð³Ð¾ ÐºÐ½Ð¸Ð¶Ð½Ð¾Ð³Ð¾ ÑÐµÑÑÐ¸Ð²Ð°Ð»Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a design concept for the All-Russian Book Festival
Creators: name: Ð§ÐµÑÐ½Ð¾Ð²Ð°, ÐÐ¾Ð»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
Ð´Ð¸Ð·Ð°Ð¹Ð½-ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ
ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸ÑÑ
ÑÐµÐºÐ»Ð°Ð¼Ð½Ð°Ñ Ð¿ÐµÑÐ°ÑÐ½Ð°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
ÑÑÐ²ÐµÐ½Ð¸ÑÐ½Ð°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ðµ ÑÐµÑÐµÐ½Ð¸Ñ
corporate identity
design concept
corporate font
adversting printed products
souvenir products
graphic solutions

description: Ð¦ÐµÐ»ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½Ð°Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð¸Ð·Ð°Ð¹Ð½-ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð´Ð»Ñ ÑÐµÑÑÐ¸Ð²Ð°Ð»Ñ Â«ÐÐ½Ð¸Ð¶Ð½ÑÐµ Ð¼Ð°ÑÐºÐ¸ Ð Ð¾ÑÑÐ¸Ð¸Â». ÐÐ°Ð´Ð°ÑÐ¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð¸ÑÑÐ¾ÑÐ¸Ð¸ Ð²Ð¾Ð¿ÑÐ¾ÑÐ°. 2. Ð¡Ð±Ð¾Ñ Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐ¼Ð°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°. 3. ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ Ð´Ð¸Ð·Ð°Ð¹Ð½-ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸. 4. ÐÐ¾Ð¸ÑÐº ÑÑÐ¸Ð»Ð¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÐµÑÐµÐ½Ð¸Ñ. 5. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÐ¸ÑÑÐ° Ð¸ Ð¾Ð±ÑÐµÐ³Ð¾ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÐµÑÐµÐ½Ð¸Ñ. 6. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð´Ð»Ñ Ð¿ÐµÑÐ°ÑÐ½Ð¾Ð¹ Ð¸ ÑÑÐ²ÐµÐ½Ð¸ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð° ÑÐ¾Ð·Ð´Ð°Ð½Ð° Ð´Ð¸Ð·Ð°Ð¹Ð½-ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ Ð´Ð»Ñ Ð¿ÑÐ¾ÐµÐºÑÐ° Â«ÐÐ½Ð¸Ð¶Ð½ÑÐµ Ð¼Ð°ÑÐºÐ¸ Ð Ð¾ÑÑÐ¸Ð¸Â»: ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ Ð°ÐºÑÐ¸Ð´ÐµÐ½ÑÐ½ÑÐ¹ ÑÑÐ¸ÑÑ, ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐµ Ð½Ð°Ð´Ð¿Ð¸ÑÐ¸, ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð°Ñ Ð³ÑÐ°ÑÐ¸ÐºÐ°. Ð¢Ð°Ðº Ð¶Ðµ Ð±ÑÐ»Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ Ð¿ÐµÑÐ°ÑÐ½Ð°Ñ Ð¸ ÑÑÐ²ÐµÐ½Ð¸ÑÐ½Ð°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ Ð¿Ð¾ ÑÑÐµÐ¼ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸ÑÐ¼ ÑÐµÑÑÐ¸Ð²Ð°Ð»Ñ â Â«ÐÑÐ·ÑÐºÐ° ÑÐ¼ÑÑÐ»Ð¾Ð²Â», Â«ÐÑÑÐ¾ÑÐ½Ð¸Ðº Ð·Ð½Ð°Ð½Ð¸Ð¹ Ð¸ ÐºÑÐ»ÑÑÑÑÑÂ», Ð¾Ð±ÑÐ°Ñ Ð´Ð¸Ð·Ð°Ð¹Ð½-ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ. ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ Ð´Ð°Ð½Ð½ÑÑ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð² ÑÐ°Ð±Ð¾ÑÐµ Ð½Ð°Ð´ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð¼ Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ ÑÐ°ÑÑÑÐ¾Ð²ÑÐµ Ð¸ Ð²ÐµÐºÑÐ¾ÑÐ½ÑÐµ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ðµ ÑÐµÐ´Ð°ÐºÑÐ¾ÑÑ, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐµÐºÑÑÐ¾Ð²ÑÐµ ÑÐµÐ´Ð°ÐºÑÐ¾ÑÑ Ð¸ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð¿Ð¾Ð´Ð³Ð¾ÑÐ¾Ð²ÐºÐ¸ Ð¿ÑÐµÐ·ÐµÐ½ÑÐ°ÑÐ¸Ð¹.
description: The aim of the research is to comprehensively develop a design concept for the âBook Beacons of Russiaâ. Objectives of the study: 1. To study the background of the study. 2. Collecting and analyzing thematic material. 3. Defining the design concept. 4. Searching for a stylistic solution. 5. Development of font and general graphic solution. 6. Development of corporate identity elements for printed and souvenir products. As a result of this work, a design concept was created for the project âBook Beacons of Russiaâ: branded accent font, branded inscriptions, branded graphics. Printed and souvenir products were also developed for three areas of the festival â âMusic of Meaningsâ, âSource of Knowledge and Cultureâ, and the overall design concept. ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ Ð´Ð°Ð½Ð½ÑÑ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð² ÑÐ°Ð±Ð¾ÑÐµ Ð½Ð°Ð´ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð¼ Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ ÑÐ°ÑÑÑÐ¾Ð²ÑÐµ Ð¸ Ð²ÐµÐºÑÐ¾ÑÐ½ÑÐµ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ðµ ÑÐµÐ´Ð°ÐºÑÐ¾ÑÑ, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐµÐºÑÑÐ¾Ð²ÑÐµ ÑÐµÐ´Ð°ÐºÑÐ¾ÑÑ Ð¸ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð¿Ð¾Ð´Ð³Ð¾ÑÐ¾Ð²ÐºÐ¸ Ð¿ÑÐµÐ·ÐµÐ½ÑÐ°ÑÐ¸Ð¹.