title: ÐÐ¸Ð·Ð°Ð¹Ð½-ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ ÑÐ°Ð¹ÑÐ° Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Â«ÐÐ¾Ð´Ð¿Ð¸ÑÐ½ÑÐµ ÐÐ·Ð´Ð°Ð½Ð¸ÑÂ»
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The design concept of the website of the "Subscription Publications" store
Creators: name: ÐÐ°ÑÐ²ÐµÐµÐ²Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
Ð»Ð¾Ð³Ð¾ÑÐ¸Ð¿
ÐºÐ½Ð¸Ð¶Ð½ÑÐ¹ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½
ÐºÐ½Ð¸Ð³Ð¸
Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ðµ ÑÐµÑÐµÐ½Ð¸Ðµ
ux/ui Ð´Ð¸Ð·Ð°Ð¹Ð½
Ð²ÐµÐ±-Ð´Ð¸Ð·Ð°Ð¹Ð½
ÑÐ°Ð¹Ñ
corporate identity
logo
bookstore
books
graphic solution
ux/ui design
web design
website

description: Ð¦ÐµÐ»Ñ ÐÐÐ  Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² ÑÐµÐ´Ð¸Ð·Ð°Ð¹Ð½Ðµ ÑÐ°Ð¹ÑÐ° ÐºÐ½Ð¸Ð¶Ð½Ð¾Ð³Ð¾ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÐ°Ð·ÑÐ°Ð±Ð°ÑÑÐ²Ð°ÐµÐ¼Ð¾Ð³Ð¾ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÐ±Ð·Ð¾Ñ ÑÐµÐ¾ÑÐ¸Ð¸ Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ ÑÐ°Ð¹ÑÐ¾ÑÑÑÐ¾ÐµÐ½Ð¸Ñ Ð¸ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ð¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ. 2. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¾Ð² ÑÐ°Ð¹ÑÐ¾Ð² Ð¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÑ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÑÐ¸Ð»ÐµÐ¹. 3. ÐÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°. 4. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ. 5. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð¸Ð·Ð°Ð¹Ð½-Ð¿ÑÐ¾ÐµÐºÑÐ° ÑÐ°Ð¹ÑÐ° Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½Ð¾Ð³Ð¾ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ. 6. Ð¡Ð¾Ð·Ð´Ð°Ð½Ð¸Ðµ ÑÐ°Ð±Ð¾ÑÐµÐ³Ð¾ Ð¿ÑÐ¾ÑÐ¾ÑÐ¸Ð¿Ð° ÑÐ°Ð¹ÑÐ°. Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¾ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÐºÐ½Ð¸Ð¶Ð½ÑÑ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð¾Ð² Ð´ÑÑÐ³Ð¸Ñ Ð¸Ð·Ð²ÐµÑÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹. ÐÑÐ½Ð¾Ð²ÑÐ²Ð°ÑÑÑ Ð½Ð° Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½Ð¾Ð¼ Ð¾Ð¿ÑÑÐµ, Ð±ÑÐ»Ð¸ Ð²ÑÐ´ÐµÐ»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐºÐ¸ ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ñ ÑÐ°Ð¹ÑÐ¾Ð² Ð¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÑ ÑÑÐ¸Ð»ÐµÐ¹. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð±ÑÐ»Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐ»ÐµÐ¼ÐµÐ½ÑÑ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ, Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¾ÑÐ¾ÑÐ¼Ð»ÐµÐ½Ð¸Ñ ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ¸, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾-Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð½Ð¾ÑÐ¸ÑÐµÐ»ÐµÐ¹ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ, Ð±ÑÐ» ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° Ð´Ð¸Ð·Ð°Ð¹Ð½-ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ ÑÐ°Ð¹ÑÐ° Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð¸ ÑÐ¾Ð·Ð´Ð°Ð½ ÐµÐ³Ð¾ Ð¿ÑÐ¾ÑÐ¾ÑÐ¸Ð¿.
description: The purpose of the WRC is to redesign the bookstore website based on the corporate graphic style being developed. Tasks that were solved during the study: 1. Review of the theory in the field of site construction and corporate identity creation; 2. Research of analogs of websites and corporate graphic styles; 3. Identifying the target audience of the store; 4. Development of the main elements of the corporate graphic style; 5. Development of a website design project based on the developed corporate graphic style; 6. Creating a working prototype of the site. In the course of the work, a study of bookstores of other well-known companies was conducted. Based on the experience gained, the main disadvantages of existing websites and corporate styles were highlighted. Based on this information, the main elements of corporate identity, graphic design of packaging, as well as advertising and informational media of corporate identity were developed, the design concept of the store's website was developed, and its prototype was created.