title: ÐÑÐµÐ½ÐºÐ° ÑÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð±ÑÐµÐ½Ð´Ð° Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÐºÐ¾Ð½Ð´Ð¶Ð¾Ð¸Ð½Ñ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹-Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´Ð¸ÑÐµÐ»ÐµÐ¹ Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½ÑÑ ÑÑÑÑÐ¾Ð¹ÑÑÐ²
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Brand value assessment based on conjoint analysis on the example of mobile devices manufacturers
Creators: name: ÐÐ¾Ð½ÑÑÐµÐ²Ð°, ÐÐ»ÐµÐ½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÑÐµÐ½Ð½Ð¾ÑÑÑ Ð±ÑÐµÐ½Ð´Ð°
Ð²Ð¾ÑÐ¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÐµÐ¼Ð°Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ°Ñ ÑÐµÐ½Ð½Ð¾ÑÑÑ
Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ ÑÐµÐ½Ð½Ð¾ÑÑÐ¸
Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½ÑÐµ ÑÑÑÑÐ¾Ð¹ÑÑÐ²Ð°
brand value
customer-perceived value
value-based selling
mobile devices

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description: The thesis is devoted to the research of customer-perceived value on the example of the mobile phones market. The purpose of the study is the development of recommendations for improving customer-perceived value of mobile phones brands. The relevance of the work lies in the importance of brand value assessment in todayâs business environment. A clear understanding of what values customers appreciate about the organization and what values they would like to see given more emphasis helps to improve companyâs culture and brand, strengthen relationships with customers and makes them more loyal. The practical significance of the research lies in the fact that any company engaged in the production of mobile devices, having analyzed its position on the value map, can apply the given recommendations to increase consumer value in practice. Research methods used in the work: systematization of theoretical material on the research problem and its analysis; consumer survey; conjoint analysis; value map elaboration. For the purpose of the conjoint analysis the statistical software SPSS Statistics was used. The result of the work was developed recommendations for the customer value increase in the mobile devices market.