title: ÐÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¸ ÑÐ¾Ð»Ñ Ð»Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° Ð¿ÑÐ¸ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ð¸ Ð±Ð¸Ð·Ð½ÐµÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Communication promotion and development of a personal brand in the business
Creators: name: Ð¡Ð½ÐµÐ³Ð¸ÑÐµÐ²Ð°, ÐÐ»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
Ð»Ð¸ÑÐ½ÑÐ¹ Ð±ÑÐµÐ½Ð´
Ð±Ð¸Ð·Ð½ÐµÑ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ Ð¼ÐµÐ´Ð¸Ð°
Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¸ Ð´Ð¾Ð²ÐµÑÐ¸Ñ
Ð±Ð¸Ð·Ð½ÐµÑ-ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
communication promotion
personal brand
business
marketing campaigns
social media
increasing loyalty and trust
business strategy

description: Ð Ð½Ð°ÑÐµ Ð²ÑÐµÐ¼Ñ, Ð³Ð´Ðµ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð¸ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ Ð¼ÐµÐ´Ð¸Ð° Ð¸Ð³ÑÐ°ÑÑ Ð²Ð°Ð¶Ð½ÑÑ ÑÐ¾Ð»Ñ Ð² Ð¿Ð¾Ð²ÑÐµÐ´Ð½ÐµÐ²Ð½Ð¾Ð¹ Ð¶Ð¸Ð·Ð½Ð¸ Ð»ÑÐ´ÐµÐ¹, ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ñ Ð¸ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ðµ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° ÑÑÐ°Ð½Ð¾Ð²ÑÑÑÑ Ð½ÐµÐ¾ÑÑÐµÐ¼Ð»ÐµÐ¼Ð¾Ð¹ ÑÐ°ÑÑÑÑ Ð¶Ð¸Ð·Ð½Ð¸. Ð­ÑÐ° ÑÐµÐ¼Ð° ÑÐ²Ð»ÑÐµÑÑÑ Ð°ÐºÑÑÐ°Ð»ÑÐ½Ð¾Ð¹, Ð¿Ð¾ÑÐºÐ¾Ð»ÑÐºÑ Ð¾Ð½Ð° Ð¾ÑÑÐ°Ð¶Ð°ÐµÑ Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð² Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ð¸ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð°. Ð Ð´Ð°Ð½Ð½Ð¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð¾ÑÐ½Ð¾Ð²Ð½Ð¾Ðµ Ð²Ð½Ð¸Ð¼Ð°Ð½Ð¸Ðµ ÑÐ´ÐµÐ»ÑÐµÑÑÑ Ð°Ð½Ð°Ð»Ð¸Ð·Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð»Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÑÐ½Ð´Ð° Ð² ÑÑÐµÑÐµ Ð±Ð¸Ð·Ð½ÐµÑÐ°, ÑÐ¾ÐºÑÑÐ¸ÑÑÑÑÑ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÐ°Ð½ÑÐµÐ²Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÑÑÐ´Ð¸Ð¸ âGHETTO PRINCESSâ Ð¸ ÐµÑ Ð¾ÑÐ½Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½Ð¸ÑÑ ÐÐ»Ð¸Ð·Ð°Ð²ÐµÑÑ ÐÐ°Ð´ÑÑÐºÐ°ÐµÐ²Ð¾Ð¹. ÐÐ»Ñ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ñ Ð¼ÐµÑÐ¾Ð´Ñ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ, ÑÑÐ°ÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð´Ð°Ð½Ð½ÑÑ Ð² ÑÑÐµÑÐµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð¸ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð°. ÐÐ¾Ñ Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð° Ð½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¸, ÐºÐ°Ðº ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¼Ð¾Ð¶ÐµÑ Ð¿Ð¾Ð²Ð»Ð¸ÑÑÑ Ð½Ð° ÑÑÐ¿ÐµÑ Ð»Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÑÐ½Ð´Ð° Ð¿ÑÐ¸ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ð¸ Ð½Ð¾Ð²Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ°. ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ ÑÐµÐ»ÐµÐ¹ Ð»Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÑÐ½Ð´Ð° Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ Ð¾Ð¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ ÐºÐ»ÑÑÐµÐ²ÑÐµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸ Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð²Ð°Ð¶Ð½Ñ Ñ Ð½Ð°ÑÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐºÐ¸ Ð·ÑÐµÐ½Ð¸Ñ, ÑÐ°Ðº ÐºÐ°Ðº Ð¾Ð½Ð¸ ÑÐ¿Ð¾ÑÐ¾Ð±ÑÑÐ²ÑÑÑ Ð³Ð»ÑÐ±Ð¶Ðµ Ð¿Ð¾Ð½ÑÑÑ ÑÐ²ÑÐ·Ñ Ð¼ÐµÐ¶Ð´Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¼Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐ¼Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Ð»Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÑÐ½Ð´Ð°. ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ðµ Ð·Ð½Ð°ÑÐµÐ½Ð¸Ðµ Ð·Ð´ÐµÑÑ Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¹ Ð´Ð»Ñ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÑ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð¸ ÑÑÐ¸Ð»ÐµÐ½Ð¸Ñ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¹ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° Ð½Ð° ÑÑÐ½ÐºÐµ.
description: Nowadays, where information technology and social media play an important role in peoples daily lives, communication and the creation of a personal brand are becoming an integral part of life. This topic is relevant because it reflects changes in consumer behavior and marketing strategy. This study focuses on the analysis of strategies for the communication promotion and development of a personal brand in the business sector, focusing on the example of the dance studio âGHETTO PRINCESSâ and its founder Elizaveta Kadyrkaeva. To carry out the research, methods of literature analysis, statistical data analysis in the field of marketing and branding were applied. My thesis is based on a study of how communication promotion can affect the success of a personal brand when creating a new business. To achieve the goals of a personal brand, it is necessary to identify key communication promotion strategies and analyze their effectiveness. The results of this work are important from a scientific point of view, as they contribute to a deeper understanding of the relationship between communication promotion strategies and the formation of a personal brand. The practical significance here lies in the possibility of applying the proposed strategies to improve communication campaigns and strengthen the position of a personal brand in the market.