title: Ð¡ÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¼Ð¾Ð´ÐµÐ»ÐµÐ¹ Ð¸Ð´ÐµÐ½ÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¸ ÐºÐ°Ðº ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ ÑÐµÑÐ²Ð¸ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð² Ð Ð¾ÑÑÐ¸Ð¸ Ð¸ ÐÑÐ¸Ð±Ð°Ð»ÑÐ¸ÐºÐµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Comparative analysis of identification models as an element of the digital transformation strategy of service companies in Russia and the Baltic States
Creators: name: ÐÐ¾Ð»Ð³ÑÑÐ¸Ð½Ð°, ÐÑÐµÐ½Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐ´Ð°Ð»ÐµÐ½Ð½Ð°Ñ Ð¸Ð´ÐµÐ½ÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ñ
ÑÐ´Ð°Ð»ÐµÐ½Ð½Ð°Ñ Ð°ÑÑÐµÐ½ÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ñ
Ð°Ð²ÑÐ¾ÑÐ¸Ð·Ð°ÑÐ¸Ñ
Ð´Ð¸ÑÑÐ°Ð½ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ðµ
Ð±ÐµÑÑÐ¾Ð²Ð½Ð¾Ðµ Ð¿ÑÐµÐ´Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÑÑÐ»ÑÐ³
remote identification
remote authentication
authorization
remote service
seamless service provision

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description: The purpose of the study is to develop recommendations to increase the competitiveness of service companies by ensuring safe identification of consumers. The following tasks were solved: â Study the concept of consumer identification: analysis of existing approaches; â Consider consumer identification technologies; â Disassemble the problems of using consumer identification in digital companies; â Analyze the use of consumer identification by digital companies in Lithuania; â Study the identification of consumers in the activities of Russian e-commerce companies; â Perform comparative analysis of customer experience in relation to identification technologies in Russia and Lithuania; â Develop recommendations for improving identification models; â Assess the cost-effectiveness of recommendations to improve identification models; â Describe promising directions for the development of consumer identification models. The relevance of the work is due to the need to introduce technological methods of consumer identification in Internet commerce to increase the competitiveness of companies and reduce the risks of unauthorized access. The sources of information were articles on remote identification problems presented in the RSCI and Scopus databases, official and news Internet resources, industry reviews. A project is proposed to improve the identification system on the marketplace by introducing a biometric identification tool.