title: Ð¡Ð¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÐµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ð¸ ÐºÐ¾Ð½ÑÐ°Ð»ÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð³Ð¾ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Special events in the promotion of a consulting agency
Creators: name: ÐÐ¾Ð±Ð·ÐµÐ²Ð°, ÐÐ°ÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÐºÐ¾Ð½ÑÐ°Ð»ÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ðµ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð¾
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸
pr Ð¸ ÑÐ²ÑÐ·Ð¸ Ñ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑÑ
ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð¾ÑÐ¸ÐµÐ½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÐµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸
Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð¾ Â«Ð°ÑÑÑÐ° ÐºÐ¾Ð½ÑÐ°Ð»ÑÐ¸Ð½Ð³Â»
consulting agency
communication strategies
pr and public relations
client-oriented strategies
astra consulting agency

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description: The study is devoted to the analysis and development of a special event to promote the services of the consulting agency âAstra Consultingâ. In an environment of intense competition and rapidly changing market conditions, consulting agencies strive to improve their effectiveness and deepen their understanding of client needs through specialized projects that include the development of unique communication and marketing strategies. Within the framework of this study, the following scientific tasks were identified: to highlight the features of the use of special events in the context of promoting the activities of consulting agencies, with an emphasis on the Astra Consulting agency; conduct a communication analysis of the activities of Astra Consulting, analyzing the effectiveness of their strategies; identify and describe agency promotion methods, assessing their impact on reputation; develop the concept of a special event aimed at promoting the agency, taking into account the specifics of the market and identified requirements. Articles from textbooks on consulting, electronic scientific sources, forum materials and domestic scientific works on trends in the development of the consulting services market were used. This graduate thesis is a comprehensive study aimed at implementing effective promotion strategies in the consulting field, based on theoretical data and practical analysis.