title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¿Ð¾ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ° Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸ Ð°Ð²ÑÐ¾ÑÑÑÐ°Ñ Ð¾Ð²ÐºÐ¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a project to improve the business process of car insurance sales
Creators: name: Ð¡ÐµÐ¼ÐµÐ½Ð¾Ð²Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÑÑÐ°Ñ Ð¾Ð²Ð°Ð½Ð¸Ðµ
Ð°Ð²ÑÐ¾ÑÑÑÐ°Ñ Ð¾Ð²Ð°Ð½Ð¸Ðµ
Ð¾ÑÐ°Ð³Ð¾
ÐºÐ°ÑÐºÐ¾
Ð¿ÐµÑÐµÐºÑÐµÑÑÐ½ÑÐµ Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸
ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾Ð´Ð°Ð¶Ð°Ð¼Ð¸
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑ
ÑÑÐ½Ð¾Ðº Ð°Ð²ÑÐ¾ÑÑÑÐ°Ñ Ð¾Ð²Ð°Ð½Ð¸Ñ
Ð¿ÑÐ¾ÐµÐºÑ
insurance
auto insurance
osago
kasko
cross-selling
sales management
business process
auto insurance market
project

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description: This work is devoted to the study of possible improvements in the business process of selling auto insurance and their further implementation in the company Tinkoff Insurance. The tasks that were solved in the course of the research: 1. To study and analyze the peculiarities of the business process, regulators restrictions 2. To study the needs and expectations of stakeholders, as well as tools that can increase collections from auto insurance sales under the conditions of regulatory restrictions. 3. Develop proposals and implement tools to add value to the product and attract new customers. 4. Analyze the effectiveness of the proposed measures and tools, assess their impact on the average check The work was carried out on the basis of Tinkoff Insurance, where the business process of selling OSAGO and CASCO car insurance was implemented. Based on the analysis of the current process of the specifics of the auto insurance market, growth points and actions for their implementation in the current process were formulated. A comparative analysis of product selection methods was conducted and a formula for evaluating the success of the new process was derived. To implement the project, a project schedule was developed, a risk analysis and a logical-structural approach were performed. Based on these data, the new process was described and implemented and the success of its implementation was evaluated. As a result of the project, the process was evaluated as successful and will be scaled up in the future.