title: ÐÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ Ð²Ð½ÐµÑÐ½ÐµÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð½Ð° ÑÐ¾Ð²Ð°ÑÐ½Ð¾Ð¼ ÑÑÐ½ÐºÐµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Promotional activity in foreign commodity markets
Creators: name: ÐÐ¸ Ð¦Ð¸Ð½ÑÐ¸
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð²ÑÐ´ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
Ð³ÑÑÐ¿Ð¿Ð° Ð°Ð»Ð¸Ð±Ð°Ð±Ð°
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
foreign economic activity of the enterprise
alibaba group
internet trading

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: "ÐÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸ÑÂ Ð²Ð½ÐµÑÐ½ÐµÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð½Ð° ÑÐ¾Ð²Ð°ÑÐ½Ð¾Ð¼ ÑÑÐ½ÐºÐµ".ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ ÑÑÐ½Ð¾ÑÐ½Ð¾Ð¹ ÐºÐ¾Ð½ÑÑÐ½ÐºÑÑÑÑ Ð¸ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ Ð¿ÑÑÐ¸ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð½Ð° ÑÐ¾Ð²Ð°ÑÐ½Ð¾Ð¼ ÑÑÐ½ÐºÐµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Â«AlibabaÂ GroupÂ» Ð² ÑÐ»Ð¾Ð¶Ð¸Ð²ÑÐ¸ÑÑÑ ÑÑÐ»Ð¾Ð²Ð¸ÑÑ.ÐÐ»Ñ Ð¾ÑÑÑÐµÑÑÐ²Ð»ÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÐ»Ð¸ Ð±ÑÐ»Ð¸ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ñ Ð¸ ÑÐµÑÐµÐ½Ñ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð½ÑÐµ Ð·Ð°Ð´Ð°ÑÐ¸:Â - Ð´Ð°Ð½Ð¾ Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾-Ð¿ÑÐ°Ð²Ð¾Ð²Ð¾Ð²Ð¾Ð³Ð¾ Ð¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸;- Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ Ð¼Ð°ÐºÑÐ¾ÑÑÐµÐ´Ñ Ð¸ Ð¼Ð¸ÐºÑÐ¾ÑÑÐµÐ´Ñ Â«Alibaba GroupÂ»;- Ð´Ð°Ð½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Â«Alibaba GroupÂ»;- Ð¾ÑÐµÐ½ÐµÐ½Ð¾ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ðµ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ðµ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Â«Alibaba GroupÂ»;- Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð²Ð½ÐµÑÐ½ÐµÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Â«Alibaba GroupÂ»;- ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð²Ð½ÐµÑÐ½ÐµÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Â«Alibaba GroupÂ»;- Ð´Ð°Ð½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹.ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ Ð±Ð°Ð·Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¾ÑÐ½Ð¾Ð²ÑÐ²Ð°ÐµÑÑÑ Ð½Ð° Ð°Ð½Ð°Ð»Ð¸Ð·Ðµ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«Alibaba GroupÂ».Ð ÑÐ°Ð¼ÐºÐ°Ñ Ð¿ÑÐµÐ´Ð»Ð°Ð³Ð°ÐµÐ¼Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ ÑÐ»ÐµÐ´ÑÐµÑ Ð²ÑÐ´ÐµÐ»Ð¸ÑÑ:Â Ð´Ð»Ñ AliExpress Ð·Ð°Ð¿ÑÑÑÐ¸ÑÑ Ð¿ÑÐ½ÐºÑÑ Ð²ÑÐ´Ð°ÑÐ¸ ÑÐ¾Ð²Ð°ÑÐ¾Ð², ÑÑÐºÐ¾ÑÐ¸ÑÑ Ð²ÑÐµÐ¼Ñ Ð´Ð¾ÑÑÐ°Ð²ÐºÐ¸ ÑÐ¾Ð²Ð°ÑÐ¾Ð², Ð·Ð°ÐºÐ°Ð·Ð°Ð½Ð½ÑÑ ÑÐµÑÐµÐ· AliExpress,Â ÑÑÑÐ¾Ð´ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ AliExpress Ð½Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ð¹ ÑÑÐ½Ð¾ÑÐ½ÑÐ¹ ÑÐµÐ³Ð¼ÐµÐ½Ñ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ ÑÐ¾Ð²Ð°ÑÐ°Ð¼Ð¸, Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÑÐ½Ð½ÑÐ¼Ð¸ ÑÐ°Ð¼Ð¾Ð·Ð°Ð½ÑÑÑÐ¼Ð¸ Ð»Ð¸ÑÐ°Ð¼Ð¸, Ð´Ð¾ÑÑÐ°Ð²ÐºÐ° Ð¼ÐµÐ»ÐºÐ¾Ð³Ð°Ð±Ð°ÑÐ¸ÑÐ½Ð¾Ð³Ð¾ ÑÐ¾Ð²Ð°ÑÐ° Ð´ÑÐ¾Ð½Ð°Ð¼Ð¸ Ð¸ Ð±ÐµÑÐ¿Ð¸Ð»Ð¾ÑÐ½Ð¸ÐºÐ°Ð¼Ð¸, ÑÐµÐ´Ð¸Ð·Ð°Ð¹Ð½ ÑÐ¶Ðµ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð¸ÑÑÑÑÐµÐ¹ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ, ÑÑÐµÐºÑÐ¸Ð²Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° ÑÐºÐ»Ð°Ð´Ð° Ð¸ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð·Ð°Ð»Ð° (Ð¿ÑÐ½ÐºÑÑ Ð²ÑÐ´Ð°ÑÐ¸ ÑÐ¾Ð²Ð°ÑÐ¾Ð²) Ð¿ÑÐ¸ Ð¿Ð¾Ð¼Ð¾ÑÐ¸ ÐºÐ¾Ð½ÑÑÐ¾Ð»Ñ Ð·Ð° Ð½Ð°Ð»Ð¸ÑÐ¸ÐµÐ¼ ÑÐ¾Ð²Ð°ÑÐ° Ñ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸ÐµÐ¼ ÑÐ¸ÑÑÐ¾Ð²ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹.ÐÑÐµÐ´Ð»Ð°Ð³Ð°ÐµÐ¼ÑÐµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð°ÐºÑÑÐ°Ð»ÑÐ½Ñ Ð¸ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ñ.
description: The subject of the graduate qualification work is "PromotionalÂ activity in foreign commodity markets".The given work is devoted to the study of market conditions and, on the basis of the study, ways to improve the product market of the Alibaba Group enterprise in the current conditions have been developed.To achieve this goal, certain tasks were set and solved:- a description of the organizational and legal status of the organization is given;- a marketing analysis of the organization was carried out: the marketing macro-environment and micro-environment of "Alibaba Group";- an assessment of the competitiveness of the Alibaba Group enterprise was given;- assessed the economic condition of the trade organization "Alibaba Group";- an analysis of the foreign trade activity of the Alibaba Group enterprise is presented;- measures were developed to improve the foreign trade activities of the Alibaba Group enterprise;- an assessment of the effectiveness of the proposed recommendations was given.The practical base of the study is based on the analysis of the online store of the Alibaba Group.Within the framework of the proposed project of activities, it is worth highlighting: for AliExpress to launch points of issue of goods, to speed up the delivery time of goods ordered through AliExpress, the entry of AliExpress into the Russian market segment of e-commerce in goods produced by self-employed persons, the delivery of small-sized goods by drones and unmanned aerial vehicles, the redesign of an already functioning information system companies, efficient operation of the warehouse and sales area (points of issue of goods) by monitoring the availability of goods using digital technologies.The proposed activities are relevant and justified.