title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑ Ð¿Ð¾ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² ÐÑÐºÑÐ¸ÐºÐµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of measures to improve the effectiveness of the company's information strategy in the Arctic
Creators: name: Ð©ÐµÐ¿Ð¸ÑÐ¸Ð½Ð°, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ñ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ Ð´Ð²Ð¾Ð¹Ð½Ð¸Ðº
ÑÐ¸ÑÑÐ¾Ð²Ð¾Ðµ Ð¼ÐµÑÑÐ¾ÑÐ¾Ð¶Ð´ÐµÐ½Ð¸Ðµ ÑÐ¸ÑÑÐ¾Ð²ÑÐµ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÑÑÐµÐºÑ
ÑÑÐ¾Ðº Ð¾ÐºÑÐ¿Ð°ÐµÐ¼Ð¾ÑÑÐ¸
ÑÑÐ°Ð²ÐºÐ° Ð´Ð¸ÑÐºÐ¾Ð½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ
digital twins technology
digital twins
digital technologies economic effect
payback period
discount rate

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description: The purpose development of recommendations for improving the effectiveness of the information strategy of an international company in the Arctic Tasks of the graduate qualification work: - analysis of the company's information strategy - analysis of the main technical and economic indicators; - development of measures to improve the effectiveness of the information strategy .- evaluation of the effectiveness of implemented measures to improve efficiency The graduate qualification work was carried out on the basis of NK ROSNEFT PAO Methods: general scientific research methods were used: content and comparative analysis, the method of analogies, as well as specific research methods, in particular, methods of organizational design and evaluation of investment attractiveness of projects. The main results of the graduate qualification work: -the economic feasibility and organizational and technical feasibility of implementing measures for the introduction of digital technologies in the production of petroleum products are justified; - measures have been developed to improve the information strategy, in particular the use of digital twin technology; - an assessment of the investment attractiveness of the digital twin project was carried out; - the condition of cost-effective use of digital twin technology is justified The practical significance of the work is determined by the possibility of switching to digital maintenance of production processes for the extraction of petroleum products.