title: SMM-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð² ÑÐ¸ÑÑÐµÐ¼Ðµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð³Ð¾ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Ð ÐÐ Â«Ð¤ÐÐ Ð¢Ð£ÐÐÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: SMM-promotion in the communication system of an advertising agency (for example, RIA FARTUNA LLC)
Creators: name: ÐÑÐ·ÑÐ¼Ð¸Ð½Ð°, Ð¯Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ðµ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð¾
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
smm-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
smm
ÑÐ°ÑÐ³ÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
Ð¸Ð½ÑÐ¾Ð¿ÑÐ¾Ð´ÑÐºÑ
communications
advertisingagency
social media
smm promotion
targetedadvertising
infoproduct

description: ÐÐ°Ð½Ð½Ð°Ñ Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐµÐ¼Ñ SMM-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÑÐ¸ÑÑÐµÐ¼Ðµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð³Ð¾ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð° Ð ÐÐ Â«Ð¤Ð°ÑÑÑÐ½Ð°Â». Ð¦ÐµÐ»Ñ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¸ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð´Ð°Ð½Ð½ÑÑ, ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²ÑÑÑÐ¸Ñ Ð°ÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÐ¸ ÑÐµÐ¼Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð´Ð»Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ° SMM-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐÐÐ Ð ÐÐ Â«Ð¤Ð°ÑÑÑÐ½Ð°Â» Ñ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ¹ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ð¾Ð¹ Ð½Ð° ÑÐ»ÑÑÑÐµÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð°. ÐÐ°Ð´Ð°ÑÐ¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÐ¸ÑÑÐµÐ¼Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÑ Ð°Ð³ÐµÐ½ÑÑÑÐ²; Ð¸Ð·ÑÑÐ¸ÑÑ Ð¿Ð¾Ð½ÑÑÐ¸Ðµ Ð¸ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ SMM-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ; Ð¾Ð¿Ð¸ÑÐ°ÑÑ ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÑ Ð°Ð³ÐµÐ½ÑÑÑÐ²; Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÐÐÐ Ð ÐÐ Â«Ð¤Ð°ÑÑÑÐ½Ð°Â»; ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð¿ÑÐ¾ÐµÐºÑ SMM-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Ð ÐÐ Â«Ð¤Ð°ÑÑÑÐ½Ð°Â»; Ð²ÑÐ¿Ð¾Ð»Ð½Ð¸ÑÑ Ð¾ÑÐµÐ½ÐºÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ° SMM-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸ Ð´Ð°ÑÑ ÑÑÐ´ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹. ÐÐ¾ Ð¸ÑÐ¾Ð³Ñ Ð±ÑÐ»Ð° Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð° ÑÐµÐºÑÑÐ°Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿ÑÐ¾ÐµÐºÑ Ð¿Ð¾ ÐµÑ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ. Ð ÑÐ¾Ð´Ðµ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð±ÑÐ»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ SMM-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð´Ð»Ñ ÐÐÐ Ð ÐÐ Â«Ð¤Ð°ÑÑÑÐ½Ð°Â», Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ Ð·Ð°Ð´Ð°ÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ°, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð¿Ð»Ð°Ð½ Ð¸ Ð¼ÐµÐ´Ð¸Ð°Ð¿Ð»Ð°Ð½, Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½Ð¾Ðµ Ð¸ ÑÐµÐºÑÑÐ¾Ð²Ð¾Ðµ ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ðµ Ð² Ð²Ð¸Ð´Ðµ ÑÐ¸ÑÑÐ½ÐºÐ¾Ð², ÑÑÐµÐ¼, ÑÐ°Ð±Ð»Ð¸Ñ Ð¸ ÑÐºÑÐ¸Ð½ÑÐ¾ÑÐ¾Ð² Ð´Ð»Ñ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐµÐ»Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ°, Ð° ÑÐ°ÐºÐ¶Ðµ, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ ÐºÑÐ¸ÑÐµÑÐ¸Ð¸ Ð¾ÑÐµÐ½ÐºÐ¸ Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° ÑÐ°ÑÑÐ¸ÑÐ½Ð°Ñ Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸.
description: This graduate qualification work is devoted to the study of the topic of SMM promotion in the communications system of the advertising agency RIA Â«FartunaÂ» LLC. The purpose of the graduate qualification work is to analyze theoretical and practical data corresponding to the relevance of the topic, identify the classification of problematic aspects of SMM promotion in the communication system of advertising agencies in the Russian market and develop a project with a further prospect of improving the situation, conclusions and recommendations. Research objectives: to analyze the communication system of advertising agencies; study the concept and tools of SMM promotion; describe the specifics of promoting advertising agencies; to analyze the communication activities of RIA Â«FartunaÂ» LLC; to develop an SMM-promotion project for RIA Â«FartunaÂ» LLC; evaluate the effectiveness of the project with further conclusions and recommendations. As a result, the current communication activities of the company were analyzed and a project was developed to improve it. In the course of the project, an SMM promotion strategy was developed for RIA Â«FartunaÂ» LLC, the objectives of the project were defined, content and media plans, visual and textual support in the form of pictures, diagrams, tables and screenshots were developed to achieve the goal of the project, as well as an assessment of the effectiveness of the project.