title: Ð¢ÐµÑ Ð½Ð¸ÑÐµÑÐºÐ°Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ñ Ð½Ð° ÑÑÑÐºÐµ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¸ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð³Ð¾ Ð¿Ð¾Ð´Ñ Ð¾Ð´Ð¾Ð² Ðº Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¸ ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ ÑÑÐµÐ´Ñ
title: Technical communication at the intersection of product and user approaches to adoption and support of the publishing environment
Creators: name: ÐÑÑÐ»Ð°ÑÐ¾Ð²Ð°, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
name: "Ð£Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸ÑÐ¼Ð¸ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ  ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸", Ð²ÑÐµÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ°Ñ ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ°Ñ ÑÑÐµÐ±Ð½Ð¾-Ð½Ð°ÑÑÐ½Ð°Ñ ÐºÐ¾Ð½ÑÐµÑÐµÐ½ÑÐ¸Ñ (2023; Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³)
Publisher: name: ÐÐÐÐÐ¢ÐÐ¥-ÐÐ ÐÐ¡Ð¡
Year: 2023
Subjects: Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð²ÑÐ¹ Ð¿Ð¾Ð´Ñ Ð¾Ð´
Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¸Ð¹ Ð¿Ð¾Ð´Ñ Ð¾Ð´
Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ Ð¸ ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾Ð´ÑÐºÑÐ°
Ð¿ÑÐ¾Ð´Ð°ÐºÑ-Ð¼ÐµÐ½ÐµÐ´Ð¶ÐµÑ
UX-Ð´Ð¸Ð·Ð°Ð¹Ð½ÐµÑ
ÑÐµÑ Ð½Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð¿Ð¸ÑÐ°ÑÐµÐ»Ñ
Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ°Ñ ÑÑÐµÐ´Ð°
Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¸Ð¹ Ð¾Ð¿ÑÑ
product approach
user approach
adoption and support of the product
product manager
UX designer
technical writer
publishing environment
user-experience

description: Ð ÑÑÐ°ÑÑÐµ Ð¾Ð±Ð¾Ð±ÑÐµÐ½Ñ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾Ð´Ð°ÐºÑ-Ð¼ÐµÐ½ÐµÐ´Ð¶ÐµÑÐ°, UX- Ð´Ð¸Ð·Ð°Ð¹Ð½ÐµÑÐ° Ð¸ ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿Ð¸ÑÐ°ÑÐµÐ»Ñ Ð½Ð° ÑÑÐ°Ð¿Ð°Ñ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¸ ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ ÑÐ¸ÑÑÐ¾Ð²ÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð² Ð´Ð»Ñ Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð¾ÑÑÐ°ÑÐ»Ð¸. ÐÑÑÐ²Ð»ÐµÐ½Ð° ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÐ° ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ Ð¿ÑÐ¾ÑÐµÑÑÐ¸Ð¹ Ñ ÑÐ¾ÑÐºÐ¸ Ð·ÑÐµÐ½Ð¸Ñ ÑÐ°ÑÑÐ¸ÑÐµÐ½Ð¸Ñ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¾ ÑÐ°Ð¼Ð¾Ð¹ Ð¿ÑÐ¾ÑÐµÑÑÐ¸Ð¸ Ð¸ Ð¾ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÑ Ð´Ð»Ñ ÐµÑ Ð¿Ð¾Ð»ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿ÐµÑÐµÐ½ÑÐ¸ÑÑ ÑÐ¿ÐµÑÐ¸Ð°Ð»Ð¸ÑÑÐ¾Ð². ÐÑÑÐ°Ð¶ÐµÐ½Ð° Ð²Ð°Ð¶Ð½Ð¾ÑÑÑ ÑÐ»Ð°Ð¶ÐµÐ½Ð½Ð¾Ð¹ Ð¸ ÑÐºÐ¾Ð¾ÑÐ´Ð¸Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ°Ð·Ð½ÑÑ ÑÐ¿ÐµÑÐ¸Ð°Ð»Ð¸ÑÑÐ¾Ð² Ð½Ð°Ð´ Ð¾ÑÐ´ÐµÐ»ÑÐ½ÑÐ¼Ð¸ ÑÐ¾ÑÑÐ°Ð²Ð»ÑÑÑÐ¸Ð¼Ð¸ Ð¿ÑÐ¾Ð´ÑÐºÑÐ°: ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ, Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½Ð¾Ðµ Ð¾ÑÐ¾Ð±ÑÐ°Ð¶ÐµÐ½Ð¸Ðµ Ð¸ Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÑ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ Ð´Ð»Ñ ÐºÐ¾Ð½ÐµÑÐ½Ð¾Ð³Ð¾ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»Ñ. ÐÐ±Ð¾Ð±ÑÑÐ½ Ð¾Ð¿ÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð² Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ ÑÑÐµÐ´Ðµ Ð½Ð°ÑÑÐ½Ð¾-Ð¿ÐµÑÐ¸Ð¾Ð´Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¸Ð·Ð´Ð°Ð½Ð¸Ñ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÐµÐ¹ Ñ ÑÐ°Ð·Ð½ÑÐ¼Ð¸ ÑÐ¾Ð»ÑÐ¼Ð¸ (Ð°Ð²ÑÐ¾Ñ, ÑÐµÑÐµÐ½Ð·ÐµÐ½Ñ, Ð¿ÐµÑÐµÐ²Ð¾Ð´ÑÐ¸Ðº, ÑÐµÐ´Ð°ÐºÑÐ¾Ñ). ÐÐ° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð½Ð°Ð±Ð»ÑÐ´ÐµÐ½Ð¸Ñ Ð·Ð° Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ¼Ð¸ Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ ÑÑÐµÐ´Ñ ÑÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÐºÐ»ÑÑÐµÐ²ÑÐµ Ð¿ÑÐ¸Ð½ÑÐ¸Ð¿Ñ ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ° Ð´Ð»Ñ Ð°ÐºÑÑÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÐµÐ¼ÑÑ Ð´Ð°Ð½Ð½ÑÑ Ð¸ Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐ°Ð±Ð¾ÑÐ¸Ñ Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð².
description: The article summarizes the features of the activity of a product manager, UX designer, and technical writer at the stages of adoption and maintenance of digital products for publishing industries. The paper reveals specifics of modern professions transformation in the context of the profession itself and the competencies that are to be acquired by any professional. Our paper also scrutinizes the importance of coherent and coordinated work of different specialists on individual product components: concept, visual presentation and functional description for the end user. The author has studied the work experience of authors, reviewers, translators, and editors engaged in the publishing of scientific periodicals. Key principles of product maintenance (aimed at updating the data used and optimizing business processes) are based the results of monitoring the users of the publishing environment.