title: Ð Ð¾Ð»Ñ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð² ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ð¸ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¸ ÑÐµÐ½Ð½Ð¾ÑÑÐ¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ Ð¸ ÑÑÐ°Ð½ÑÑÐ·ÑÐºÐ¸Ñ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ñ ÑÑÐ°ÑÑÐ°Ð¿Ð¾Ð²)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: The role of technologies in the creation of value innovation (on the example of Russian and French tech startups)
Creators: name: Ð¡Ð¸Ð¼ÑÑÐº, ÐÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð¢ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ñ ÑÐµÐ½Ð½Ð¾ÑÑÐ¸
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÐÐ¾Ð»ÑÐ±Ð¾Ð³Ð¾ ÐÐºÐµÐ°Ð½Ð°
ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ðµ ÑÑÐ°ÑÑÐ°Ð¿Ñ
Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¸
value innovation
Blue Ocean strategy
tech startups
innovations

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«Ð Ð¾Ð»Ñ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð² ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ð¸ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¸ ÑÐµÐ½Ð½Ð¾ÑÑÐ¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ Ð¸ ÑÑÐ°Ð½ÑÑÐ·ÑÐºÐ¸Ñ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ñ ÑÑÐ°ÑÑÐ°Ð¿Ð¾Ð²)Â». ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¾Ð»Ð¸ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð² ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ð¸ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¸ ÑÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¸ Ð°Ð´Ð°Ð¿ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¼ÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÐÐ¾Ð»ÑÐ±Ð¾Ð³Ð¾ ÐÐºÐµÐ°Ð½Ð° Ð´Ð»Ñ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ Ð¸ ÑÑÐ°Ð½ÑÑÐ·ÑÐºÐ¸Ñ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ñ ÑÑÐ°ÑÑÐ°Ð¿Ð¾Ð². ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ ÑÑÐµÐ½Ð´Ð¾Ð² Ð² ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ð¸ ÑÑÐ°Ð½ÑÑÐ·ÑÐºÐ¸Ñ Ð¸ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ñ ÑÑÐ°ÑÑÐ°Ð¿Ð¾Ð² Ð¸ Ð°ÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¸ ÑÐµÐ½Ð½Ð¾ÑÑÐ¸. 2. ÐÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ ÑÐ¾Ð»Ð¸ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð² ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ð¸ ÑÐµÐ½Ð½Ð¾ÑÑÐ¸, Ð² ÑÐ¾Ð¼ ÑÐ¸ÑÐ»Ðµ ÑÐºÐ²Ð¾Ð·Ð½ÑÑ Ð¿ÐµÑÐµÐ´Ð¾Ð²ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹. 3. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð¸Ð½ÑÐµÑÐ²ÑÑ Ð´Ð»Ñ Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸Ñ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ñ ÑÑÐ°ÑÑÐ°Ð¿Ð¾Ð² Ð¸Ð· Ð Ð¾ÑÑÐ¸Ð¸ Ð¸ Ð¤ÑÐ°Ð½ÑÐ¸Ð¸ Ðº Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸ÑÐ¼, Ð¿Ð¾Ð´ÑÐ¾Ð´Ð¾Ð² Ðº Ð¸Ñ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð¸ ÑÐ¾Ð»Ð¸ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð² ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ð¸ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¾Ð¹ ÑÐµÐ½Ð½Ð¾ÑÑÐ¸. 4. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð¾Ð¿ÑÐ¾ÑÐ° Ð´Ð»Ñ Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð¾Ð² Ð¸ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼ Ð² ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ð¸ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¹ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ñ ÑÑÐ°ÑÑÐ°Ð¿Ð¾Ð², Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸Ñ Ð´ÐµÐ¹ÑÑÐ²ÑÑÑÐ¸Ñ Ð¸ Ð±ÑÐ´ÑÑÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»ÐµÐ¹ Ðº ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÐÐ¾Ð»ÑÐ±Ð¾Ð³Ð¾ ÐÐºÐµÐ°Ð½Ð°. 5. ÐÐ´Ð°Ð¿ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÐ°Ð½ÑÑÐ·ÑÐºÐ¾Ð¹ Ð¼ÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÐÐ¾Ð»ÑÐ±Ð¾Ð³Ð¾ ÐÐºÐµÐ°Ð½Ð° Ð´Ð»Ñ ÐµÐµ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ð¼Ð¸ ÑÑÐ°ÑÑÐ°Ð¿Ð°Ð¼Ð¸, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ ÐµÐµ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ð°Ð´Ð°Ð¿ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð°Ñ Ð¼ÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÐÐ¾Ð»ÑÐ±Ð¾Ð³Ð¾ ÐÐºÐµÐ°Ð½Ð° Ð¸ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÐµÐµ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ð¼Ð¸ ÑÑÐ°ÑÑÐ°Ð¿Ð°Ð¼Ð¸. Ð¡Ð´ÐµÐ»Ð°Ð½ Ð²ÑÐ²Ð¾Ð´ Ð¾ ÑÐ¾Ð¼, ÑÑÐ¾ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð¸ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¸ ÑÐ¿Ð¾ÑÐ¾Ð±ÑÑÐ²ÑÑÑ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¸ ÑÐµÐ½Ð½Ð¾ÑÑÐ¸.
description: The theme of the graduate qualification work is Â«The role of technologies in the creation of value innovation (on the examples of tech startups from Russia and France)Â». The given work is devoted to exploring the role of technology in creating value innovation and adapting the methodology of the Blue Ocean strategy for creating value innovation by tech start-ups from Russia and France. The research set the following goals: 1. Studying trends in the development of French and Russian tech start-ups and the relevance of value innovation. 2. Identifying the role of technology in value creation, including advanced end-to-end technologies. 3. Conducting interviews to study the attitude of technology start-ups from Russia and France to innovation, approaches to their creation and the role of technology in creating customer value. 4. Conducting a survey to study the approaches and challenges in creating innovations of technology start-ups, attitude of current and future entrepreneurs towards the Blue Ocean strategy. 5. Adaptation of the French methodology of the Blue Ocean strategy for its use by technology start-ups, as well as the development of recommendations for its application. As a result, an adapted Blue Ocean strategy methodology and recommendations for its application by technology startups were proposed. It is concluded that technology and technological innovation contribute to the creation of value innovation.