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title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Comparative assessment of the quality of canned fish from different manufacturers, analysis of market trends and consumer preferences for making management decisions aimed at increasing the efficiency of commercial activities of the trade enterprises
Creators: name: Ð¨Ð¸ÑÐºÐ¸Ð½Ð°, ÐÐ°ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2025
Subjects: ÑÑÐ±Ð½ÑÐµ ÐºÐ¾Ð½ÑÐµÑÐ²Ñ
ÐºÐ¸Ð»ÑÐºÐ° Ð² ÑÐ¾Ð¼Ð°ÑÐ½Ð¾Ð¼ ÑÐ¾ÑÑÐµ
ÑÑÐ½Ð¾Ðº ÑÑÐ±Ð½ÑÑ ÐºÐ¾Ð½ÑÐµÑÐ²Ð¾Ð²
Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ðµ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ñ
Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½Ñ
ÐºÐ°ÑÐµÑÑÐ²Ð¾
canned fish
sprat in tomato sauce
canned fish market
consumer preferences
assortment
quality

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description: Topic of the final qualifying work: "Comparative assessment of the quality of canned fish from different manufacturers, analysis of market trends and consumer preferences for making management decisions aimed at increasing the efficiency of commercial activities of a trading enterprise The object of the study is canned fish Sprat in tomato sauce", The subject of this study is the consumer properties of canned fish products assessment of their quality and identification of consumer preferences when choosing canned fish. The purpose of the work is to analyze market trends and consumer preferences in the canned fish market, and assess their quality. The following tasks: market review and marketing research to identify consumer preferences when choosing canned fish; based on the results of marketing research, develop proposals for making management decisions in order to increase the efficiency of the trading enterprise; conduct comparative assessment of the quality of canned fish from different Cá» manufacturers. The research was carried out on the basis of the Laboratory of Commodity Science and examination of consumer goods of the Higher School of Economics. The work uses organoleptic and instrumental methods of assessing the quality of goods, the sociological method using an online survey (Google Forms). The experimental data was processed using Microsoft Excel software, Microsoft Word (data analysis package). Based n an analysis of the assortment and consumer preferences, it is recommended to add to the assortment of canned fish more product items, brands "Dobroflot", "Tasty canned food", "For the Motherland", which are in demand by consumers; Offer consumers convenient and attractive packaging Samples 3 and 4 met standard requirements in terms of organoleptic and physicochemical quality indicators, while samples 1-2 had deviations. The results of this work can be used by trading and manufacturing enterprises to form a rational assortment.