title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð§Ð£ Ð¡Ð¨ "Ð¡ÐµÑÐµÐ±ÑÑÐ½ÑÐµ Ð»ÑÐ²Ñ")
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a marketing strategy for a company (on an example chu ssh Â«Silver lionsÂ»)
Creators: name: ÐÐ³ÑÐ°ÑÐ¸Ð½, ÐÐ¾Ð³Ð´Ð°Ð½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
ÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½ÑÐ¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ñ Ð¾ÐºÐºÐµÐ¹Ð½ÑÐ¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ
Ð¸Ð½ÑÐµÑÐ½ÐµÑ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð²
Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ðµ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð²
marketing strategy
sports marketing
hockey marketing
marketing events
internet marketing
competitor analysis
customer acquisition

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description: The theme of the final qualification work of the bachelor: âDevelopment of the marketing strategy of the company (on the example of the secondary school Northern Lions)â. The object of research is a private institution sports school "silver lions" The aim of the final qualification work is to develop a marketing strategy using various marketing tools to increase the effectiveness of attracting customers to a hockey club. The information base of the work is based on research materials and Internet resources. Tasks of work: â Consider the theoretical aspects of the formation and development of children's hockey schools; â Assess the main characteristics of the marketing promotion in the hockey sector; â Carry out an analysis among the main competitors; To propose and adapt a marketing strategy to increase the â recognition of the club, and attract new customers. Methods: in the course of work, various research methods were used: SWOT analysis, 4P method, comparative analysis, analysis of key financial indicators. The main results of the graduate qualification work: A marketing strategy was developed and implemented to promote the company using marketing measures, creating a new brand, ways to improve digital marketing were proposed, PR tasks were completed, and the results were evaluated. The practical significance of the work is determined by the feasibility of introducing the developed services / activities in the HC club Silver Lions.