title: Ð¤Ð¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð³Ð¾ Ð¸Ð¼Ð¸Ð´Ð¶Ð° ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ñ IT-ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Formation of the international image of Chinese IT companies
Creators: name: ÐÐ°ÑÐ¸Ð»ÑÐµÐ²Ð°, ÐÐ¸Ð°Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð¸Ð¼Ð¸Ð´Ð¶ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
Ð±ÑÐµÐ½Ð´
ÐÐ¸ÑÐ°Ð¹
ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¸Ð¼Ð¸Ð´Ð¶Ð°
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÑÑÐ°Ð½Ð° Ð¿ÑÐ¾Ð¸ÑÑ Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ
company image
brand
China
image formation
marketing
country of origin

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description: The theme of the graduate qualification work: "Formation of the international image of Chinese IT companies". This work is devoted to the study of the establishing of the international image of Chinese companies in the information technology sector. Tasks that were solved in the course of the study: 1. Define the concept of the company's image in the international market and analyze what elements it is formed from. 2. Identify the relationship between brand origin and brand equity in the context of Chinese companies. 3. Conduct a study of the image of China as an actor in international relations and as a country of origin of goods in order to identify its influence on the image of Chinese companies. 4. To identify the impact of the international image of China on the performance of Chinese companies in the information technology sector. 5. Give the main characteristics of the Chinese information technology sector and its place in the international economy. 6. On the basis of the obtained theory and selected criteria, analyze the indicators and related factors in the formation of the image of Chinese IT companies. In the course of the work, scientific works of Russian and foreign image researchers, international business media, reports of consulting companies, reports of international organizations, official reports of Chinese organizations and government bodies, international news sites were used. The analysis was carried out based on general scientific methods, such as observation, comparison, description, synthesis. As a result, indicators of the international image of Chinese IT companies were analyzed and possible factors of their formation were given.