title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð´Ð¸ÐºÐ¸ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ Ð¼Ð°ÑÐºÐ¸ Ð´ÐµÑÑÐºÐ¾Ð¹ ÑÑÐ²ÐµÐ½Ð¸ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð¸ Ð¸Ð³ÑÑÑÐµÐº
title: Ð¼Ð°Ð³Ð¸ÑÑÐµÑÑÐºÐ°Ñ Ð´Ð¸ÑÑÐµÑÑÐ°ÑÐ¸Ñ
titleType: Subtitle
Creators: name: ÐÐ¾Ð»Ð´ÑÑÐµÐ²Ð°, Ð®Ð»Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2017
Subjects: ÐÑÑÐ¸ÑÐ»Ð¸ÑÐµÐ»ÑÐ½ÑÐµ Ð¼Ð°ÑÐ¸Ð½Ñ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½ÑÐµ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»ÑÐ½ÑÐµ
ÑÐ¾ÑÐ³Ð¾Ð²Ð°Ñ Ð¼Ð°ÑÐºÐ°
Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¿ÑÐ¸ÐµÐ¼Ñ
Ð²Ð¾Ð·ÑÐ°ÑÑÐ½ÑÐµ Ð³ÑÑÐ¿Ð¿Ñ

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description: The purpose of this research is to develop methods of creating the brand of children's toys and souvenirs. The study examined data on the market for children's licensed trademarks, scientific works in the field of perception of shapes and colors by children, as well as technical documentation on brand development. Graphic techniques and design methods for existing brands of children's toys and souvenirs were analyzed in the course of work. Classification of children's brands by age and graphic signs was introduced in the study. Four most common graphic techniques correlated with four age groups were identified. It was found that the older the age group, the higher the level of detailed elaboration of brand characters should be. Results of the study were presented in a handy chart, which can significantly reduce development time of children's brand in future. In addition, application methods used in souvenir production, brand promotion issues, as well as perspective areas for future development were studied in the thesis. Based on the analysis of technical documentation on brand development and considering specific nature of the segment, design brief and methodology of new brand development in the segment of children toys and souvenirs were prepared. The suggested methodology was tested in a focus group and showed positive results. Based on the analysis of age groups and graphic techniques, brief and methodology suggested in the thesis, it is possible to create a commercially successful brand in a short time.