title: ÐÐ¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐµÐ»Ð¾Ð²ÐµÑÐµÑÐºÐ¾Ð³Ð¾ ÐºÐ°Ð¿Ð¸ÑÐ°Ð»Ð° Ð² ÑÐ°Ð¼ÐºÐ°Ñ Ð¸Ð½ÐºÐ»ÑÐ·Ð¸Ð²Ð½Ð¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð° Ð² Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ðµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Increasing the competitiveness of hotel enterprises on the basis of human capital development within inclusive tourism in St. Petersburg
Creators: name: ÐÑÑÑÐ°ÑÐ¸Ð½Ð°, ÐÐ»Ð¸ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÑÐµÐ»Ð¾Ð²ÐµÑÐµÑÐºÐ¸Ð¹ ÐºÐ°Ð¿Ð¸ÑÐ°Ð»
ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÐµÐ»Ð¾Ð²ÐµÑÐµÑÐºÐ¾Ð³Ð¾ ÐºÐ°Ð¿Ð¸ÑÐ°Ð»Ð°
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ°
Ð¸Ð½ÐºÐ»ÑÐ·Ð¸Ð²Ð½ÑÐ¹ ÑÑÑÐ¸Ð·Ð¼
human capital
human capital formation
competitiveness of hotel business
inclusive tourism

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«ÐÐ¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐµÐ»Ð¾Ð²ÐµÑÐµÑÐºÐ¾Ð³Ð¾ ÐºÐ°Ð¿Ð¸ÑÐ°Ð»Ð° Ð² ÑÐ°Ð¼ÐºÐ°Ñ Ð¸Ð½ÐºÐ»ÑÐ·Ð¸Ð²Ð½Ð¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð° Ð² Ð¡Ð°Ð½ÐºÑâÐÐµÑÐµÑÐ±ÑÑÐ³ÐµÂ». Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐ»Ð¾Ð²ÐµÑÐµÑÐºÐ¾Ð³Ð¾ ÐºÐ°Ð¿Ð¸ÑÐ°Ð»Ð° Ð² ÑÐ°Ð¼ÐºÐ°Ñ Ð¸Ð½ÐºÐ»ÑÐ·Ð¸Ð²Ð½Ð¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð° Ð³Ð¾ÑÑÐ¸Ð½Ð¸Ñ ÐºÐ°ÑÐµÐ³Ð¾ÑÐ¸Ð¸ 3â5 Ð·Ð²ÐµÐ·Ð´Ñ, Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐµÐ»Ð¾Ð²ÐµÑÐµÑÐºÐ¾Ð³Ð¾ ÐºÐ°Ð¿Ð¸ÑÐ°Ð»Ð° Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð³Ð¾ÑÑÐ¸Ð½Ð¸Ñ. ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ ÑÐµÐ»Ð¸ Ð² ÑÐ°Ð±Ð¾ÑÐµ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÐ·ÑÑÐ¸ÑÑ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ ÑÐµÐ»Ð¾Ð²ÐµÑÐµÑÐºÐ¾Ð³Ð¾ ÐºÐ°Ð¿Ð¸ÑÐ°Ð»Ð° ÐºÐ°Ðº ÑÐ°ÐºÑÐ¾ÑÐ° Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÑ Ð·Ð° ÑÑÐµÑ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¸Ð½ÐºÐ»ÑÐ·Ð¸Ð²Ð½Ð¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð°. 2. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÑÑ Ð¼ÐµÑÐ¾Ð´Ñ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÑÐµÐ»Ð¾Ð²ÐµÑÐµÑÐºÐ¸Ð¼ ÐºÐ°Ð¿Ð¸ÑÐ°Ð»Ð¾Ð¼ Ð² Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ°Ñ Ð¡Ð°Ð½ÐºÑâÐÐµÑÐµÑÐ±ÑÑÐ³Ð°. 3. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¸ Ð¿Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐµÐ»Ð¾Ð²ÐµÑÐµÑÐºÐ¾Ð³Ð¾ ÐºÐ°Ð¿Ð¸ÑÐ°Ð»Ð° Ð³Ð¾ÑÑÐ¸Ð½Ð¸Ñ Ð¡Ð°Ð½ÐºÑâÐÐµÑÐµÑÐ±ÑÑÐ³Ð°, Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÑ Ð½Ð° Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð·Ð° ÑÑÐµÑ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¸Ð½ÐºÐ»ÑÐ·Ð¸Ð²Ð½Ð¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð°. ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÑÑÑÑ ÐÐ¾ÑÑÐ¸Ð½Ð¸ÑÐ° Â«ÐÐ±Ð¸Ñ Ð¡Ð°Ð½ÐºÑâÐÐµÑÐµÑÐ±ÑÑÐ³ Ð¦ÐµÐ½ÑÑÂ», Holiday Inn Express St. Petersburg â Sadovaya, Hotel Indigo St. PetersburgâTchaikovskogo. ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÑÐµÐ»Ð¾Ð²ÐµÑÐµÑÐºÐ¸Ð¼ ÐºÐ°Ð¿Ð¸ÑÐ°Ð»Ð¾Ð¼ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ¾Ð² Ð³Ð¾ÑÑÐ¸Ð½Ð¸Ñ 3â5* Ð² Ð¡Ð°Ð½ÐºÑâÐÐµÑÐµÑÐ±ÑÑÐ³Ðµ Ð² ÑÐ°Ð¼ÐºÐ°Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¸Ð½ÐºÐ»ÑÐ·Ð¸Ð²Ð½Ð¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð°. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐµÐ»Ð¾Ð²ÐµÑÐµÑÐºÐ¾Ð³Ð¾ ÐºÐ°Ð¿Ð¸ÑÐ°Ð»Ð° Ð³Ð¾ÑÑÐ¸Ð½Ð¸Ñ Ð±ÑÐ» Ð²ÑÑÐ²Ð»ÐµÐ½ ÑÐ¾ÑÑ ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÐ¸ ÑÐµÐ»Ð¾Ð²ÐµÑÐµÑÐºÐ¾Ð³Ð¾ ÐºÐ°Ð¿Ð¸ÑÐ°Ð»Ð° Ð¿Ð¾ÑÐ»Ðµ Ð¿Ð°Ð½Ð´ÐµÐ¼Ð¸Ð¸, Ð·Ð°ÑÐ¸ÐºÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¾ Ð²Ð¾ÑÑÑÐ°Ð½Ð¾Ð²Ð»ÐµÐ½Ð¸Ðµ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð¹ Ð¾ÑÑÐ°ÑÐ»Ð¸, Ð½Ð¾ Ð¿ÑÐ¸ ÑÑÐ¾Ð¼ Ð¾ÑÐ´ÐµÐ»Ñ ÐºÐ°Ð´ÑÐ¾Ð² ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÐ¼ÑÑ Ð³Ð¾ÑÑÐ¸Ð½Ð¸Ñ ÑÑÐ¾Ð¸Ñ ÑÐ´ÐµÐ»Ð¸ÑÑ Ð²Ð½Ð¸Ð¼Ð°Ð½Ð¸Ðµ Ð½Ð° Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÑ Ð² Ð¾Ð±ÑÑÐµÐ½Ð¸Ð¸ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð°, Ð°Ð´Ð°Ð¿ÑÐ°ÑÐ¸Ð¸ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐµÐ´Ñ Ð¸ Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¹ Ð¸Ð½ÑÑÐ°ÑÑÑÑÐºÑÑÑÑ. ÐÐ»Ñ ÑÐµÑÐµÐ½Ð¸Ñ Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð±ÑÐ» ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð³Ð¾ÑÑÐ¸Ð½Ð¸Ñ Ð·Ð° ÑÑÐµÑ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐµÐ»Ð¾Ð²ÐµÑÐµÑÐºÐ¾Ð³Ð¾ ÐºÐ°Ð¿Ð¸ÑÐ°Ð»Ð° Ð² ÑÐ°Ð¼ÐºÐ°Ñ Ð¸Ð½ÐºÐ»ÑÐ·Ð¸Ð²Ð½Ð¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð°, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸Ð·ÑÑÑÑÑ Ð¿Ð¾Ð»Ð¾Ð¶Ð¸ÑÐµÐ»ÑÐ½ÑÐ¼ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐ¼ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð¼.
description: The topic of the graduate qualification work: "Increasing the competitiveness of hotel enterprises on the basis of human capital development within inclusive tourism in St. Petersburg". The aim of the graduate qualification work is to analyze human capital within inclusive tourism of 3â5 star hotels, analyze the effectiveness of human capital and develop recommendations to improve the competitiveness of hotels. To achieve the goal in the work the following tasks are solved: 1. to study the theoretical foundations of human capital as a factor in enhancing the competitiveness of the hotel through the development of inclusive tourism. 2. To consider methods of improvement and evaluation of human capital management in hotels of St. Petersburg. 3. To develop measures for the development of human capital of hotels in St. Petersburg, aimed at increasing competitiveness through the development of inclusive tourism. The object of the study are hotels of categories 3â5*: Hotel "Ibis St. Petersburg Center", Holiday Inn Express St. Petersburg â Sadovaya, Hotel Indigo St. PetersburgâTchaikovskogo. The subject of this study is the management of human capital of the employees of hotels 3â5* in St. Petersburg in the framework of the development of inclusive tourism. As a result of the analysis of human capital of hotels was revealed an increase in the value of human capital after the pandemic, recorded the recovery of the hotel industry, but the human resources department of the hotels in question should pay attention to the need for staff training, adaptation of the digital environment and internal infrastructure. To solve this problem, a set of measures to improve the competitiveness of hotels through the development of human capital in the framework of inclusive tourism was developed, as well as an assessment of the effectiveness of activities, which are characterized by a positive financial result.