title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð´Ð»Ñ Ð¼Ð¸Ð½Ð¸-Ð¿ÑÐ¸ÑÑÐ° Ð´Ð»Ñ ÐºÐ¾ÑÐµÐº
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a corporate identity for a mini-shelter for cats
Creators: name: ÐÐ°Ð½ÑÐ¸Ð»Ð¾Ð²Ð°, ÐÐ°ÑÐ°Ð»ÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¸Ð¼Ð¸Ð´Ð¶Ð°
ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
Ð½ÐµÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ°Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ
Ð¿ÑÐ¸ÑÑ
image formation
corporate style
non-profit organization
shelter

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐµÑÐµÐ½Ð¸Ñ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ Ð¸ ÑÐºÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð¿Ð¾ÑÑÐµÐ´ÑÑÐ²Ð¾Ð¼ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð±Ð»Ð°Ð³Ð¾Ð¿ÑÐ¸ÑÑÐ½Ð¾Ð³Ð¾ Ð¾Ð±ÑÐ°Ð·Ð° Ð¿ÑÐ¸ÑÑÐ° Ð´Ð»Ñ Ð±ÐµÐ·Ð´Ð¾Ð¼Ð½ÑÑ ÐºÐ¾ÑÐµÐº, ÐºÐ¾ÑÐ¾ÑÑÐ¹ Ð¿Ð¾Ð¼Ð¾Ð¶ÐµÑ Ð¿ÑÐ¸Ð²Ð»ÐµÑÑ Ð²Ð½Ð¸Ð¼Ð°Ð½Ð¸Ðµ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÐ¸, Ð²Ð¾Ð»Ð¾Ð½ÑÐµÑÐ¾Ð² Ð¸ ÑÐ¿Ð¾Ð½ÑÐ¾ÑÐ¾Ð². Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ, ÐºÐ¾ÑÐ¾ÑÑÐ¹ Ð¿Ð¾ÑÑÐµÐ´ÑÑÐ²Ð¾Ð¼ Ð¸Ð½Ð´Ð¸Ð²Ð¸Ð´ÑÐ°Ð»ÑÐ½Ð¾ÑÑÐ¸ Ð¸ ÐµÐ´Ð¸Ð½ÑÑÐ²Ð° Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÐµÑÐµÐ½Ð¸Ð¹ ÑÑÐ¾ÑÐ¼Ð¸ÑÑÐµÑ Ð±Ð»Ð°Ð³Ð¾Ð¿ÑÐ¸ÑÑÐ½ÑÐ¹ Ð¸Ð¼Ð¸Ð´Ð¶ Ð¿ÑÐ¸ÑÑÐ°. ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ Ð½Ð°Ð¼ÐµÑÐµÐ½Ð½Ð¾Ð¹ ÑÐµÐ»Ð¸, Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ ÑÐµÑÐ¸ÑÑ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÐ¸ Ð¸ ÐºÐ»ÑÑÐµÐ²ÑÐµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð¿ÑÐ¸ÑÑÐ¾Ð² Ð´Ð»Ñ Ð¶Ð¸Ð²Ð¾ÑÐ½ÑÑ. 2. ÐÑÑÐ²Ð¸ÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÑÐµÐ»ÐµÐ²ÑÑ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ. 3. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÑÑÐµÑÑÐ²ÑÑÑÐµÐµ Ð¾ÑÐ¾ÑÐ¼Ð»ÐµÐ½Ð¸Ðµ Ð¼Ð¸Ð½Ð¸-Ð¿ÑÐ¸ÑÑÐ° Ð´Ð»Ñ ÐºÐ¾ÑÐµÐº. 4. ÐÑÑÐ²Ð¸ÑÑ Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð¾ÑÐ¾ÑÐ¼Ð»ÐµÐ½Ð¸Ðµ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¸ÑÐ½ÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¹. 5. Ð¡ÑÑÑÐºÑÑÑÐ¸ÑÐ¾Ð²Ð°ÑÑ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ñ Ð¸ ÑÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ñ Ð´Ð»Ñ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ. 6. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ Ð´Ð»Ñ Ð¼Ð¸Ð½Ð¸ Ð¿ÑÐ¸ÑÑÐ° Ð´Ð»Ñ ÐºÐ¾ÑÐµÐº. ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ Ð´Ð°Ð½Ð½ÑÑ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð², Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ ÑÐµÐ´Ð°ÐºÑÐ¾ÑÑ ÑÐ°ÑÑÑÐ¾Ð²Ð¾Ð¹ Ð¸ Ð²ÐµÐºÑÐ¾ÑÐ½Ð¾Ð¹ Ð³ÑÐ°ÑÐ¸ÐºÐ¸ Adobe Illustrator, Adobe InDesign Ð¸ Adobe Photoshop, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð¿Ð¾Ð·Ð²Ð¾Ð»Ð¸Ð»Ð¸ ÑÐµÐ°Ð»Ð¸Ð·Ð¾Ð²Ð°ÑÑ ÑÐ²Ð¾ÑÑÐµÑÐºÐ¸Ðµ Ð¸Ð´ÐµÐ¸ Ð¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð¾Ð²Ð°ÑÑ ÑÐ°Ð±Ð¾ÑÐ¸Ð¹ Ð¿ÑÐ¾ÑÐµÑÑ Ð²ÐµÑÑÑÐºÐ¸ Ð¿ÑÐ¸ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ð¸ Ð¿ÐµÑÐ°ÑÐ½ÑÑ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð¾Ð².
description: This work is devoted to solving a social and environmental problem by creating a favorable image of a shelter for stray cats, which will help attract the attention of the public, volunteers and sponsors. The goal of the final qualifying work is to develop a corporate identity that, through individuality and unity of graphic solutions, will form a favorable image of the shelter. To achieve the intended goal, it is necessary to solve the following tasks: 1. Analyze the needs and key problems of animal shelters. 2. Identify the main target audience. 3. Analyze the existing design of a mini-shelter for cats. 4. Identify and analyze the design of similar organizations. 5. Structure information and formulate requirements for corporate identity. 6. Develop a corporate identity for a mini shelter for cats. To achieve these results, the raster and vector graphics editors Adobe Illustrator, Adobe InDesign and Adobe Photoshop were used, which made it possible to implement creative ideas and organize the layout workflow when creating printed materials.