title: PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ðµ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÑÑÐµÐ¶Ð´ÐµÐ½Ð¸Ð¹ Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: PR support for the activities of music education institutions
Creators: name: ÐÐ¾Ð¿ÑÑÐ¾Ð²Ð°, ÐÐ»ÐµÐºÑÐ°Ð½Ð´ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ðµ
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ ÑÐµÐºÐ»Ð°Ð¼Ñ
PR
Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³
Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÑ Ðº Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸
ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ
ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
smm
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
PR support
communication activities
advertising technologies
positioning
branding
loyalty to the organization
target audience
corporate identity
social networks

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description: The topic of the final qualification work is "PR support for the activities of music education institutions". In this final qualifying work, the problem of developing PR support for the activities of educational organizations, primarily educational organizations in the field of musical art, is considered. The paper examines advertising and PR technologies used in the formation of communication strategies of educational organizations. A study of the principles of PR support for the activities of educational organizations was conducted, as well as the experience of implementing PR support for the activities of foreign educational organizations in the field of music education and pedagogy was studied. The object of the study is the PR support of the activities of organizations in the field of music education. The subject of the study is PR support for the activities of the Autonomous non-profit organization of additional professional education "Lanote Music Institute". In the practical part, situational, competitive, communication analysis and an expert survey were conducted. As a result, a PR support project for the activities of the ANPO APE "Lanote Music Institute" was developed and successfully implemented, which can be further modernized and used in conducting communication campaigns in other educational institutions.