title: ÐÐ²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ñ Ð·Ð°ÐºÑÐ¿Ð¾Ðº ÑÐ°ÑÐ³ÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð¹ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐµÐºÐ»Ð°Ð¼Ñ Ð² ÐÐÐ Â«ÐÐ´Ð°ÑÑÑÐ¼Â»
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Automation of purchases of targeted online advertising in LLC Â« AdaurumÂ»
Creators: name: ÐÐµÐ»ÐºÐ¸Ð½Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð°ÑÐ¸Ðº
ÑÐ°ÑÐ³ÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
ÑÐµÐºÐ»Ð°Ð¼Ð° Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑÐµ
Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ñ Ð·Ð°ÐºÑÐ¿Ð¾Ðº ÑÐ°ÑÐ³ÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ
programmer
targeted advertising
online advertising
automation of targeted advertising purchases

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÑÐµÑÑÐ° Ð·Ð°ÐºÑÐ¿Ð¾Ðº ÑÐ°ÑÐ³ÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð¹ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐµÐºÐ»Ð°Ð¼Ñ. ÐÐ°Ð´Ð°ÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ: - ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ Ð¿ÑÐ¸Ð½ÑÐ¸Ð¿Ð¾Ð² Ð¸ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð¾Ð² Ðº Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ð¸ Ð·Ð°ÐºÑÐ¿Ð¾Ðº ÑÐµÐºÐ»Ð°Ð¼Ñ. - ÐÐ½Ð°Ð»Ð¸Ð· ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ñ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð´Ð»Ñ Ð·Ð°ÐºÑÐ¿ÐºÐ¸ ÑÐµÐºÐ»Ð°Ð¼Ñ. - Ð¡ÑÐ°Ð²Ð½ÐµÐ½Ð¸Ðµ Ð¸ Ð²ÑÐ±Ð¾Ñ Ð°Ð»ÑÑÐµÑÐ½Ð°ÑÐ¸Ð²Ð½ÑÑ Ð²Ð°ÑÐ¸Ð°Ð½ÑÐ¾Ð² Ð·Ð°ÐºÑÐ¿Ð¾Ðº ÑÐµÐºÐ»Ð°Ð¼Ñ. - Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÑÐ¸ÑÑÐµÐ¼Ñ. - Ð Ð°ÑÑÐµÑ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸, ÑÑÐ¾ÐºÐ¾Ð² Ð¸ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð¿ÑÐ¾ÐµÐºÑÐ°. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð¾ÑÑ Ð½Ð° Ð±Ð°Ð·Ðµ ÐÐÐ Â«ÐÐ´Ð°ÑÑÑÐ¼Â» ÐÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: Ð°Ð½Ð°Ð»Ð¸Ð· Ð½Ð°ÑÑÐ½Ð¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ Ð¸ Ð¾ÑÑÐµÑÐ¾Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð¼Ð¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð², ÑÐ¸ÑÑÐµÐ¼Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·. ÐÑÐ½Ð¾Ð²Ð½ÑÐ¼ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð¼ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿ÑÐ¾ÐµÐºÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð°ÑÐ¸ÐºÐ° RealtyOne Ð´Ð»Ñ ÐÐÐ Â«ÐÐ´Ð°ÑÑÑÐ¼Â». Ð¢Ð°ÐºÐ¶Ðµ, Ð±ÑÐ»Ð° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸, Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ ÑÐ°ÑÑÐµÑ Ð·Ð°ÑÑÐ°Ñ Ð¸ ÑÑÐ¾ÐºÐ¾Ð² ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ RealtyOne Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ. ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÑÐµÑÑÑ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð² Ð¿ÑÐ°ÐºÑÐ¸ÐºÐµ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐÐ Â«ÐÐ´Ð°ÑÑÑÐ¼Â». ÐÑÐ¾ÐµÐºÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÑÐ¾Ð±ÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð°ÑÐ¸ÐºÐ° RealtyOne ÑÐ²Ð»ÑÐµÑÑÑ ÑÑÐ¿ÐµÑÐ½ÑÐ¼. ÐÐ± ÑÑÐ¾Ð¼ Ð³Ð¾Ð²Ð¾ÑÑÑ ÐºÐ°ÑÐµÑÑÐ²ÐµÐ½Ð½ÑÐµ Ð¸ ÐºÐ¾Ð»Ð¸ÑÐµÑÑÐ²ÐµÐ½Ð½ÑÐµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½Ð°Ñ Ð¾ÑÐµÐ½ÐºÐ° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸, ÐºÐ¾ÑÐ¾ÑÐ°Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°Ð»Ð° Ð½Ð°Ð¼, ÑÑÐ¾ Ð¿ÑÐ¾ÐµÐºÑ Ð¾ÐºÑÐ¿Ð¸ÑÑÑ ÑÐµÑÐµÐ· 4 Ð¼ÐµÑÑÑÐ°, ÑÑÐ¾ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿Ð¾Ð»Ð¾Ð¶Ð¸ÑÐµÐ»ÑÐ½ÑÐ¼ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð¼, Ð´Ð»Ñ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð² ÑÑÐµÑÐµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°.
description: The purpose of the research is to study the existing advertising procurement process and automate the procurement process of targeted online advertising. Tasks of the work: - Study the basic principles and approaches to automation of advertising purchases. - Analysis of existing tools for the purchase of advertising. - Comparison and selection of alternative advertising procurement options. - Development of a project for the implementation and development of the system. - Calculation of the economic efficiency, timing and results of the project. The research was carried out on the basis of LLC Â«AdaurumÂ». Research methods: analysis of scientific literature, and company reports, comparative analysis of existing systems. The main results of the study: the development and implementation of RealtyOne software for Adaurum LLC. Also, an assessment of economic efficiency was carried out, an assessment of the effectiveness of implementation, a calculation of the costs and timing of the development and implementation of RealtyOne in the company was carried out. The practical significance of the work is determined by the possibility of using the research results in the practice of Adaurum LLC. The project of developing and implementing RealtyOnes own software is a success. This is evidenced by qualitative and quantitative indicators, an assessment of economic efficiency, which showed us that the project will pay off in 4 months, which is a positive result for business in the field of marketing.