title: Ð Ð¾Ð»Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð² Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ð¸ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð±ÐµÐ·Ð¾Ð¿Ð°ÑÐ½Ð¾ÑÑÐ¸ Ñ Ð¾Ð·ÑÐ¹ÑÑÐ²ÑÑÑÐµÐ³Ð¾ ÑÑÐ±ÑÐµÐºÑÐ° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐ Â«Ð®Ð¢Ð­Ð-Ð ÐµÐ³Ð¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° ÑÐ¿ÐµÑÐ¸Ð°Ð»Ð¸ÑÑÐ°
titleType: Subtitle
title: The role of strategic marketing in ensuring the economic security of an economic entity (on the example of JSC Â«UTEC-Regional NetworksÂ»)
Creators: name: Ð¥Ð¾ÑÐ»Ð¾Ð²Ð°, ÐÐ»ÑÐ³Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÑÐ¸ÑÑÐµÐ¼Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð±ÐµÐ·Ð¾Ð¿Ð°ÑÐ½Ð¾ÑÑÐ¸
ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ
economic security systems
strategic marketing
company
efficiency

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description: The topic of the final qualifying work: The role of strategic marketing in ensuring the economic security of an economic entity (on the example of JSC "UTEC â Regional Networks"). The subject of the final qualification work is the tools and methods of implementing strategic marketing in order to improve the economic security system of JSC UTEC-Regional Networks. The purpose of this work is to review the theoretical material regarding strategic marketing as the most important component of the company's economic security system, as well as to develop recommendations for improving and modernizing the development of strategic marketing in the context of the economic security system in JSC "UTEC-Regional Networks". Within the framework of this work, such theoretical research methods as analysis, generalization, practical research methods â description and modeling are used. In the process of writing the paper, the essence and necessity of the company's economic security system were considered, the financial and economic condition of the research object, the process of creating and forming an economic security system, as well as the purpose and relationship with strategic marketing, and existing risks were assessed. The analysis of financial stability is carried out, the state of the existing system of economic security of JSC "UTEC-Regional Networks" is analyzed. The role of strategic marketing as a mechanism for strengthening the system of economic security of JSC "UTEC-Regional Networks" is analyzed and evaluated, recommendations in the field of strategic marketing have been formed and evaluated, which will improve the efficiency of the economic security system of an economic entity.