title: Ð¡ÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð°Ñ Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð° ÑÐ²ÐµÐ»Ð¸ÑÐ½ÑÑ Ð¸Ð·Ð´ÐµÐ»Ð¸Ð¹ Ð¸Ð· ÑÐ¿Ð»Ð°Ð²Ð¾Ð² ÑÐµÑÐµÐ±ÑÐ°, Ð¾ÑÐµÐ½ÐºÐ° Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ ÑÐ²Ð¾Ð¹ÑÑÐ² Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ¾Ð²Ð°ÑÐ¾Ð² Ð½Ð° ÑÑÐ½ÐºÐµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Comparative assessment of the quality of silver alloy jewelery, assessment of consumer properties and development of proposals to promote goods in the market
Creators: name: ÐÑÐ´Ð¸Ð½Ð¾Ð²Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐ²ÐµÐ»Ð¸ÑÐ½ÑÐµ Ð¸Ð·Ð´ÐµÐ»Ð¸Ñ
Ð¸Ð·Ð´ÐµÐ»Ð¸Ñ Ð¸Ð· ÑÐ¿Ð»Ð°Ð²Ð¾Ð² ÑÐµÑÐµÐ±ÑÐ°
Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ðµ ÑÐ²Ð¾Ð¹ÑÑÐ²Ð°
Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð°
ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ°
jewelry
silver alloy products
consumer properties
offer development

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description: The relevance of the topic of the work is due to the diversity of the range of jewelry made of silver alloys, which were chosen as objects of study, the specifics of the requirements for them on various grounds and their influence on the formation and change in consumer properties during operation and storage. The purpose of the work is to conduct a comparative assessment of the quality of silver rings on the example of various manufacturers sold in the retail trade in St. Petersburg, the formation of their range and the development of proposals for its improvement. The following tasks were solved: â consider the factors affecting the consumer properties of the product, and the requirements for its quality and safety; â conduct a comparative assessment of the quality of silver rings from different manufacturers; â find out and analyze consumer preferences when buying silver rings; â analyze the assortment of silver rings sold in retail enterprises in St. Petersburg and, based on consumer preferences, develop recommendations for the formation of their assortment. The sources of information were legislative and legal acts, normative documents, statistical data from open sources. The research was carried out on the basis of the Laboratory of Commodity Research and Expertise of Consumer Goods of the Higher School of Economics and Technology of the Institute of Economics and Technology of St. Petersburg Polytechnic University. The work used organoleptic and instrumental methods for assessing the quality of goods. The processing of experimental data was carried out using the software (data analysis package) MS Excel. The work used the statistical databases of Rosstat, the TNVED tree of the EAEU, the SVBD "Consultant Plus". As a result of the study, it was found that the studied samples of "Fjord", "Sunlight", "Sokolov" and "Minimalist" meet the requirements of regulatory documentation for compliance with the marking, organoleptic, physical-mechanical and physical-chemical quality indicators. The developed proposals for the promotion of jewelry made of silver alloys on the market are based on an analysis of the assortment structure and consumer preferences in the market of the studied products.