title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° ÑÑÐ½ÐºÐµ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÐ¸ Ð² Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÑÐµÐ´Ðµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a company promotion strategy in the commercial real estate market in the online environment
Creators: name: Ð Ð¾Ð¼Ð°Ð½Ð¾Ð², ÐÑÑÐµÐ¼
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð¿Ð»Ð°Ð½
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
Ð¼ÐµÐ´Ð¸Ð°-Ð¿Ð»Ð°Ð½
Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÑÐµÐ´Ð°
marketing plan
promotion of the company
mediaplan
online environment

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÐ¸â Ð¢Ð¦ Â«Ð¡Ð¼Ð°Ð¹Ð»Â». 
Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹, Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÑ Ð½Ð° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¢Ð¦ Â«Ð¡Ð¼Ð°Ð¹Ð»Â» Ð½Ð° ÑÑÐ½ÐºÐµ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÐ¸ Ð² Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÑÐµÐ´Ðµ.
ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¿Ð¾Ð½ÑÑÐ¸Ñ, Ð½Ð°Ð·Ð½Ð°ÑÐµÐ½Ð¸Ñ, ÑÑÐ½ÐºÑÐ¸Ð¸ Ð¸ ÑÑÑÑÐºÑÑÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¼ÐµÐ´Ð¸Ð°-Ð¿Ð»Ð°Ð½ Ð¢Ð¦ Â«Ð¡Ð¼Ð°Ð¹Ð»Â» Ð½Ð° 2019-2020 Ð³Ð¾Ð´Ñ.
ÐÑÐ»Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð²ÑÐµ Ð²Ð¾Ð¿ÑÐ¾ÑÑ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°-Ð½Ð¸Ð¸ Ð½Ð° ÑÑÐ½ÐºÐµ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÐ¸ Ð½Ð° ÐºÐ¾Ð½ÐºÑÐµÑÐ½Ð¾Ð¼ Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ï­ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ ÑÐµÐ½ÑÑÐ°. ÐÐ½Ð°Ð»Ð¸Ð· Ð¾ÑÐ»Ð¸ÑÐ°ÐµÑÑÑ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐ¼ Ð¿Ð¾Ð´-ÑÐ¾Ð´Ð¾Ð¼ Ðº ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ, ÑÑÑÐµÐ½Ñ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ ÑÐ°ÐºÑÐ¾-ÑÑ, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ ÑÑÐ¸ÑÑÐ²Ð°ÑÑ Ð¿ÑÐ¸ ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ð¸ Ð¼ÐµÐ´Ð¸Ð°-Ð¿Ð»Ð°Ð½Ð°.
ÐÐ°Ð½Ð¾ Ð¾Ð±ÑÐµÐµ Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½ ÑÑÐ½Ð¾Ðº, ÑÐ°Ð·ÑÐ°Ð±Ð¾-ÑÐ°Ð½Ñ ÑÐµÑÐ¸Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾ÑÑÐ¸ Ð½Ð°ÑÐµÐ»Ðµ-Ð½Ð¸Ñ Ð¾ Ð¢Ð¦ Â«Ð¡Ð¼Ð°Ð¹Ð»Â».
description: The object of the research is the organization of commercial real estate â Â«SmileÂ» Shopping Center.
The aim of the final qualifying work is the development of a stra-tegic program of special events aimed at promoting the Â«SmileÂ» Shopping Center on the commercial real estate market in the online environment.
Based on the analysis of the concept, purpose, function and struc-ture of the promotion strategy, a media plan was developed for the Smile shopping center for 2019-2020. 
All questions on the promotion of the company in the commercial
real estate market were analyzed on a specific example of a shopping center enterprise. The analysis is characterized by a modern approach to the development of a promotion strategy, taking into account the methods and factors that must be considered when drawing up a media plan.
A general description of the company is given, the market has been
studied, a series of measures have been developed to raise public awareness about the Smile shopping center.