title: ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¸Ð½ÑÐ¸Ð¿Ð¾Ð² Ð¸ Ð¿ÑÐ°Ð²Ð¸Ð» Ð¼ÐµÑÑÐ°Ð½Ð´Ð°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð² ÑÐµÐ»ÑÑ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÑÐ´Ñ ÐÐ´Ð¾ÑÐ¾Ð²!Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Using the principles and rules of merchandising in order to increase the performance efficiency of a trading enterprise (by the example of LLC âBe Healthy!â)
Creators: name: ÐÐ»Ð¸, Ð¡Ð¾ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¼ÐµÑÑÐ°Ð½Ð´Ð°Ð¹Ð·Ð¸Ð½Ð³
ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ðµ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
Ð¿ÑÐ¸Ð½ÑÐ¸Ð¿Ñ Ð¸ Ð¿ÑÐ°Ð²Ð¸Ð»Ð° Ð¼ÐµÑÑÐ°Ð½Ð´Ð°Ð¹Ð·Ð¸Ð½Ð³Ð°
ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾Ð´Ð°Ð¶
Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÑ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹
merchandising
trading enterprise
principles and rules of merchandising
sales increase
customer loyalty

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description: The given work is devoted to reflecting the importance of applying the principles and rules of merchandising at pharmaceutical enterprises and developing an action plan for its improvement in LLC âBe Healthy!â. The object of research is the pharmacy chain âBe Healthy!â. The subject of research is merchandising as a tool to increase the performance efficiency in pharmacy organizations. The following tasks were set: 1. Study of the theoretical foundations of using merchandising in commercial enterprises. 2. Conducting a comprehensive assessment of the activities of LLC âBe Healthy!â. 3. Conducting an analysis of using merchandising on the example of the pharmacy chain âBe Healthy!â. 4. Development of solutions to improve the merchandising of the trading enterprise LLC âBe Healthy!â. To solve the tasks, the theoretical basis was studied, an internal and external analysis of the enterprise environment was carried out, an analysis of financial and economic activities, trade and technological processes was carried out, an assessment of merchandising tools at the enterprise was carried out. To increase the efficiency of the companys activities, measures to improve merchandising have been developed. For the developed measures, an assessment of the feasibility and prospects of their implementation was made. Google and Yandex search engines were used to collect the data needed to perform the work. Information technologies for creating and editing texts Microsoft Word, information technologies for calculations in spreadsheets Microsoft Excel, Numbers and Pages programs, 3DTin digital technologies, Adobe Photoshop and Figma graphic editors were used to process data. As a result of the work, it was established: 1. Merchandising acts as an important tool for the effective operation of pharmacies. 2. The LLC âBe Healthy!â is in a stable financial position with a tendency to scale and expand the field of activity. 3. The pharmacy chain âBe Healthy!â has a highly competitive position in the market with a number of points for growth that can be realized by improving merchandising. 4. The proposed measures are effective and make it possible to attract attention to new products, increase customer conversion and loyalty. The presented results of the work can have an impact on the organization of the activities of pharmacy enterprises, taking into account the increased attention to the quality of service, the provision of new services, adaptation to new technologies and business expansion.