title: Ð ÐµÐ´Ð°ÐºÑÐ¾ÑÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ° Ð¿ÐµÑÐ¸Ð¾Ð´Ð¸ÑÐµÑÐºÐ¸Ñ Ð¸Ð·Ð´Ð°Ð½Ð¸Ð¹ Ð¿Ð¾ Ð°ÑÑ Ð¸ÑÐµÐºÑÑÑÐµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Editorial analysis of the modern market of periodicals on architecture
Creators: name: ÐÐ¸ÑÐ°Ð¹Ð»Ð¾Ð²Ð°, ÐÐ»Ð°ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð¿ÐµÑÐ¸Ð¾Ð´Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¸Ð·Ð´Ð°Ð½Ð¸Ñ
Ð°ÑÑ Ð¸ÑÐµÐºÑÑÑÐ° Ð² Ð¸Ð·Ð´Ð°Ð½Ð¸ÑÑ
ÑÑÐ½Ð¾Ðº Ð¿ÐµÑÐ¸Ð¾Ð´Ð¸ÑÐµÑÐºÐ¸Ñ Ð¸Ð·Ð´Ð°Ð½Ð¸Ð¹
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ
periodical publication
architecture in publications
the market of periodicals
marketing research

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description: The subject of the graduate qualification work is Â«Editorial analysis of the modern market of periodicals on architectureÂ».Â The object of the study of the work are periodicals that relate to the topic of architecture.Â The modern market of periodicals is the subject of research, namely a detailed study of a certain segment.Â The purpose of the work is to analyze the modern market of periodicals united by a common theme "architecture", to study the general specifics and identify a potential niche. The research set the following goals: Search and analysis of the selected scientific base on periodicals and architecture; Study of the theory of marketing research, selection of methods; Conducting marketing research on the specified parameters; Processing of the results obtained, systematization of information; In the study, we outlined the thematic definition of publications on architecture, examined the existing types of periodicals and identified the most relevant for the modern market using assortment analysis and other methods. We formed a general idea of the market segment under study and identified the characteristics of the niche. The possibility of using the results in the publishing industry when developing a new publication is the main practical significance of the work.