title: ÐÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÑÑ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð³ÑÑÐ·Ð¾Ð²ÑÑ ÑÐ¸Ð½)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Application of digital marketing methods in a trading company (using the example of truck tire sales)
Creators: name: ÐÐ° ÐÐ¸Ð½ÑÑÐ¾
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÑÐ¸ÑÑÐ¾Ð²Ð°Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ°
Ð¿ÑÐ¾Ð´Ð°Ð¶Ð° Ð³ÑÑÐ·Ð¾Ð²ÑÑ ÑÐ¸Ð½
ÑÐ¸ÑÑÐ¾Ð²Ð°Ñ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ñ
ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
digital economy
truck tire sales
digital transformation
digital marketing

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description: The title of the master graduate qualification work: "Application of digital marketing methods in a trading company (using the example of truck tire sales)". The aim of the study: To study the methods of digital marketing and apply them to the improvement of the activities of trading companies. The study was carried out on the basis of materials on the activities of companies producing and selling Michelin and Bridgestone truck tires. Research Subject: Digital marketing methods used in companies. Research method: The study of special literature on the topic of the dissertation, market analysis, comparative analysis, web analytics. The main conclusions of the study. - the general provisions of the theory of digital marketing have been studied and systematized; - the relationship between digital transformation and digital marketing is substantiated; - identified the problems faced by tire manufacturers in the process of digital transformation; - suggested ways to solve problems that may arise in the process of digital marketing. The area of application of the result of the GCR â companies that plan to carry out digital marketing of products. The scientific novelty of the study is the adaptation of digital marketing methods to the specifics of the chosen subject area.Conclusions of study: The objectives of the research paper have been solved, the goal has been achieved, and the area of application of the results has been determined. The results obtained have features of scientific novelty. Prospects and directions of further research have been justified.