title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð´Ð¾Ð¿Ð¾Ð»Ð½ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÐ°Ð»ÑÐ½Ð¾ÑÑÐ¸ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð°Ð¶Ðµ Ð¿Ð°ÑÑÑÐ¼ÐµÑÐ½Ð¾-ÐºÐ¾ÑÐ¼ÐµÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a project for the introduction of augmented reality technology in a company selling perfumes and cosmetics
Creators: name: ÐÐ°ÑÐºÐµÐ²Ð¸Ñ, ÐÐ¸ÐºÑÐ¾ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÑ
Ð´Ð¾Ð¿Ð¾Ð»Ð½ÐµÐ½Ð½Ð°Ñ ÑÐµÐ°Ð»ÑÐ½Ð¾ÑÑÑ
Ð°ÑÑ Ð¸ÑÐµÐºÑÑÑÐ° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
Ð¿ÑÐ¾ÐµÐºÑ
Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ
business processes
augmented reality
enterprise architecture
project
implementation

description: Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¿Ð¾ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð´Ð¾Ð¿Ð¾Ð»Ð½ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÐ°Ð»ÑÐ½Ð¾ÑÑÐ¸ Ð½Ð° Ð±Ð°Ð·Ðµ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð½Ð° Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½ÑÐµ Ð¸ ÐºÐ¾Ð¼Ð¿ÑÑÑÐµÑÐ½ÑÐµ ÑÑÑÑÐ¾Ð¹ÑÑÐ²Ð° Ð´Ð»Ñ Ð¿ÐµÑÐµÑÐ¾Ð´Ð° Ð½Ð° ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½ÑÐ¹ Ð¼ÐµÑÐ¾Ð´ Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸ Ð² Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½ Ð¿Ð¾ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸ ÐºÐ¾ÑÐ¼ÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÐ¾Ð²Ð°ÑÐ¾Ð². ÐÐ°Ð´Ð°ÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ: â Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸; â Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐ¿Ð¾ÑÐ¾Ð±Ð° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸; â Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ðµ Ð¼Ð¾Ð´ÐµÐ»ÐµÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² Â«ÐÐÐ ÐÐ¡Ð¢Ð¬Â» Ð¸ Â«ÐÐÐ ÐÐÐÐÐÐ ÐÐ«Ð¢Ð¬Â»; â Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÐ°Ð¿Ð¾Ð² Ð¿ÑÐ¾ÐµÐºÑÐ°; â Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾ÐµÐºÑÐ½Ð¾Ð¹ Ð³ÑÑÐ¿Ð¿Ñ; â Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ðµ ÐºÐ°Ð»ÐµÐ½Ð´Ð°ÑÐ½Ð¾Ð³Ð¾ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ°; â Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ Ð²ÑÐµÑ ÑÐ¸ÑÐºÐ¾Ð² Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð² Ð¸ ÑÐ¿Ð¾ÑÐ¾Ð±Ð¾Ð² Ð¸Ñ ÑÑÑÑÐ°Ð½ÐµÐ½Ð¸Ñ; â Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ°; â ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð²ÑÐ²Ð¾Ð´Ð¾Ð² Ð¿Ð¾ Ð¿ÑÐ¾Ð´ÐµÐ»Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ ÑÐµÑÐ¸ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð¾Ð² Â«ÐÐ¾Ð´ÑÑÐ¶ÐºÐ°Â». ÐÐµÑÐ¾Ð´Ñ: ÑÐ±Ð¾Ñ Ð¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð°Ð½Ð½ÑÑ, ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, TOGAF, Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ðµ Ð¼Ð¾Ð´ÐµÐ»ÐµÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð², Ð¼ÐµÑÐ¾Ð´Ñ Ð¾ÑÐµÐ½ÐºÐ¸ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÑ: ÐÑÐ»Ð° ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½Ð° ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ°Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð´Ð¾Ð¿Ð¾Ð»Ð½ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÐ°Ð»ÑÐ½Ð¾ÑÑÐ¸. ÐÑÐ»Ð¸ Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ñ Ð¼Ð¾Ð´ÐµÐ»Ð¸ Â«ÐÐ°Ðº ÐµÑÑÑÂ» Ð¸ Â«ÐÐ°Ðº Ð´Ð¾Ð»Ð¶Ð½Ð¾ Ð±ÑÑÑÂ» Ð´Ð»Ñ ÐºÐ»ÑÑÐµÐ²Ð¾Ð³Ð¾ Ð²Ð¾ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ð¸ Ð¿ÑÐ¾ÑÐµÑÑÐ°, Ð° Ð¸Ð¼ÐµÐ½Ð½Ð¾: ÑÐ±Ð¾Ñ Ð´Ð°Ð½Ð½ÑÑ Ð´Ð»Ñ Ð¿ÑÐ¾Ð³Ð½Ð¾Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð·Ð°ÐºÑÐ¿Ð¾Ðº Ð¸ Ð¿ÑÐ¾Ð´Ð°Ð¶. ÐÐ»Ñ ÑÑÐ¾Ð³Ð¾ Ð±ÑÐ»Ð¾ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¾ ÐÐ ArchiMate, ÐºÐ¾ÑÐ¾ÑÐ¾Ðµ Ð±Ð°Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð¾ Ð½Ð° Ð¼ÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸Ð¸ TOGAF. ÐÐ¾ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ°Ð¼ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð±ÑÐ»Ð¾ Ð¿ÑÐ¸Ð½ÑÑÐ¾ ÑÐµÑÐµÐ½Ð¸Ðµ Ð¾ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ð¸ Ð¿Ð»Ð°Ð½Ð° Ð¿Ð¾ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¾Ð±Ð»Ð°ÑÐ½Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÐ°Ð»Ð° Ð´Ð»Ñ Ð¾Ð±Ð¼ÐµÐ½Ð° Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ð¼Ð¸ Ð´Ð°Ð½Ð½ÑÐ¼Ð¸. ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð² Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð´Ð°Ð½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð´Ð¸Ðº Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸
description: The purpose of the work: Development of a project for the introduction of augmented reality technology based on the application on mobile and computer devices for the transition to the electronic method of sales in the store for the retail sale of cosmetic products. Tasks of the work: â description of the company's activities; â conducting a comparative analysis of the method of implementation of the technology; â building business process models "AS IS" and " AS IT SHOULD BEÂ»; â planning of project stages; â definition of the project team; â building project calendar planning; â identification of all project risks and ways to eliminate them; â forming conclusions on the work done. The work was carried out based on the Podruzhka chain of stores. Methods: data collection and processing, comparative analysis, TOGAF, building business process models, methods for evaluating the commercial effectiveness of the project Results: The commercial efficiency of the implementation of augmented reality technology was calculated. The "As is" and "As it should be" models were built for the key implementation process, namely, data collection for forecasting purchases and sales. For this purpose, ArchiMate software was used, which is based on the TOGAF methodology. Based on the results of the analysis of the company's activities, it was decided to develop a cloud portal for the exchange of analytical data. The practical significance of the work in the possibility of applying these methods in the enterprise