title: Ð¡ÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð°Ñ Ð¾ÑÐµÐ½ÐºÐ° Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ ÑÐ²Ð¾Ð¹ÑÑÐ² ÑÐ¾Ð·Ð¾Ð²Ð¾Ð³Ð¾ Ð²Ð¸Ð½Ð° Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÐµÐ³Ð¾ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð² ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¼ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ (Ð¿Ð¾ Ð·Ð°ÐºÐ°Ð·Ñ ÐÐ Â«Ð¢Ð°Ð½Ð´ÐµÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Comparative assessment of consumer properties rose wine and development proposals for improving it assortment in retail trading company (for order of â Tander JSC â)
Creators: name: ÐÐ¾Ð¹ÑÐµÐ²Ð°, ÐÐ²Ð³ÐµÐ½Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÑÐ¾Ð·Ð¾Ð²Ð¾Ðµ Ð²Ð¸Ð½Ð¾
Ð²Ð¸Ð½Ð¾Ð´ÐµÐ»ÑÑÐµÑÐºÐ°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ ÐºÐ°ÑÐµÑÑÐ²Ð°
ÑÐ¸Ð·Ð¸ÐºÐ¾-Ñ Ð¸Ð¼Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ
Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½Ñ
rose wine
wine products
quality indicators
physical and chemical research methods
range

description: ÐÐ° 51 Ñ., 24 ÑÐ¸ÑÑÐ½ÐºÐ¾Ð², 10 ÑÐ°Ð±Ð»Ð¸Ñ. ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐµ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ ÑÐ²Ð¾Ð¹ÑÑÐ² ÑÐ¾Ð·Ð¾Ð²ÑÑ Ð²Ð¸Ð½ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÐµÐ³Ð¾ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð² ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¼ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð±ÑÐ»Ð¸ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ñ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ:
1. Ð¤Ð°ÐºÑÐ¾ÑÑ, Ð²Ð»Ð¸ÑÑÑÐ¸Ðµ Ð½Ð° Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ðµ ÑÐ²Ð¾Ð¹ÑÑÐ²Ð° ÑÐ¾Ð·Ð¾Ð²ÑÑ Ð²Ð¸Ð½.
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3. ÐÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ Ð² ÑÐµÐ³Ð¼ÐµÐ½ÑÐµ ÑÑÐ½ÐºÐ° ÑÐ¾Ð·Ð¾Ð²ÑÑ Ð²Ð¸Ð½.
4. ÐÐ½Ð°Ð»Ð¸Ð· Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð²Ð¸Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸, Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð½Ð¾Ð¹ Ð² ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¼ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ Â«ÐÐ°Ð³Ð½Ð¸ÑÂ».
5. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Â«ÐÐ°Ð³Ð½Ð¸ÑÂ».
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Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ ÑÑÑÐ°Ð½Ð¾Ð²Ð»ÐµÐ½Ð¾, ÑÑÐ¾ Ð½Ð°Ð¸Ð»ÑÑÑÐ¸Ð¼Ð¸ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ð¼Ð¸ ÑÐ²Ð¾Ð¹ÑÑÐ²Ð°Ð¼Ð¸ Ð¾Ð±Ð»Ð°Ð´Ð°Ð»Ð¾ Ð¸ÑÐ°Ð»ÑÑÐ½ÑÐºÐ¾Ðµ Ð²Ð¸Ð½Ð¾, ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ Ð¼Ð°ÑÐºÐ¸ Â«CantiÂ».
ÐÐ¾ Ð¸ÑÐ¾Ð³Ð°Ð¼ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð²ÑÑÐ²Ð¸Ð»Ð¸, ÑÑÐ¾ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐ¼Ð¸ Ð¿Ð¾ÐºÑÐ¿Ð°ÑÐµÐ»ÑÐ¼Ð¸ Ð²Ð¸Ð½, Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾ ÐºÑÐ°ÑÐ½ÑÑ, ÑÐ²Ð»ÑÑÑÑÑ Ð¼Ð¾Ð»Ð¾Ð´ÑÐµ Ð¶ÐµÐ½ÑÐ¸Ð½Ñ Ñ ÑÑÐ¾Ð²Ð½ÐµÐ¼ Ð´Ð¾ÑÐ¾Ð´Ð° Ð´Ð¾ 50 ÑÑÑÑÑ ÑÑÐ±Ð»ÐµÐ¹. 
ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÑÑÑÐºÑÑÑÑ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Â«ÐÐ°Ð³Ð½Ð¸ÑÂ» ÑÑÑÐ°Ð½Ð¾Ð²Ð¸Ð»Ð¸, ÑÑÐ¾ ÑÐ´ÐµÐ»ÑÐ½ÑÐ¹ Ð²ÐµÑ ÑÐ¾Ð·Ð¾Ð²ÑÑ Ð²Ð¸Ð½ Ð² Ð¾Ð±ÑÐµÐ¼ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐµ Ð²Ð¸Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ ÑÐ¾ÑÑÐ°Ð²Ð»ÑÐµÑ Ð²ÑÐµÐ³Ð¾ 3%.
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description: 51 pages, 24 figures, 10 tables This work is devoted to the evaluation of consumer properties of rose wine and the development of proposals for improving its range in a retail outlet. Tasks that were solved during the research:
1. To consider the factors affecting the consumer properties of rose wines.
2. Examination of the quality of rose wines of different productions.
3. Identification of consumer preferences in the market segment of rose wines.
4. Analyze the wine product range of the retail trade enterprise JSC "Tanderâ. 
5. Development of recommendations for improving the range of the Magnit store.
The studies were carried out on the basis of consumer goods examination laboratories of the Higher School of Service and Trade. Work methods: determination of the volume fraction of ethyl alcohol, the determination of the mass concentration of titratable acids, the determination of the mass concentration of sugars. 
As a result, it was found that the best consumer properties had an Italian wine brand "Canti".
According to the results of the conducted marketing research, it was found that the main buyers of wines, mainly red, are young women with an income level of up to 50 thousand rubles. 
Based on the analysis of the structure of the assortment of the Magnit store, it was established that the share of pink wines in the total assortment of wine products is only 3%.