title: ÐÑÐ¾ÐµÐºÑ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð²Ð½ÑÑÑÐ¸ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð° Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÑÐ¸ÑÑÐ¾Ð²ÑÑ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«Ð25Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The project for the development of internal corporate communications of an Internet agency in the context of the introduction of digital technologies (for example, LLC "A25")
Creators: name: Ð¡ÐºÑÐµÐ±Ð¾Ð², ÐÐ¸ÑÐ°Ð¸Ð»
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð²Ð½ÑÑÑÐ¸ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
ÑÐ¸ÑÑÐ¾Ð²ÑÐµ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð°Ñ ÐºÑÐ»ÑÑÑÑÐ°
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¸Ð¹ Ð¿ÑÐ¾ÑÐµÑÑ
IT
digital-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ
agile
Ð¿ÑÐ¾ÐµÐºÑ
internal corporate communications
digital technologies
corporate culture
communication process
it
digital tools
development

description: ÐÐ°Ð½Ð½Ð¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ, Ñ ÐºÐ¾ÑÐ¾ÑÐ¾Ð¹ ÑÑÐ°Ð»ÐºÐ¸Ð²Ð°ÐµÑÑÑ Ð±Ð¾Ð»ÑÑÐ¸Ð½ÑÑÐ²Ð¾ ÑÐ°Ð·Ð²Ð¸Ð²Ð°ÑÑÐ¸ÑÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¹ Ð² ÑÑÐµÑÐµ IT, Ð¸ Ð²Ð½ÐµÐ´ÑÑÐµÑ Ð² Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ ÑÑÑÑÐºÑÑÑÑ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸Ð¸. Ð Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¿Ð¾Ð½ÑÑÐ¸Ñ Ð²Ð½ÑÑÑÐ¸ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹, Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ ÐºÐ°Ðº Ð½ÐµÐ¾ÑÑÐµÐ¼Ð»ÐµÐ¼Ð¾Ð¹ ÑÐ°ÑÑÑÑ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð¾Ð¹ ÐºÑÐ»ÑÑÑÑÑ. ÐÐ·ÑÑÐµÐ½Ñ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð²Ð½ÑÑÑÐ¸ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð² ÑÑÐµÑÐµ IT. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½Ð¾Ð¹ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð¸Ð· Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ ÐºÐ¾Ð½ÑÐµÐ½Ñ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿ÑÐ±Ð»Ð¸ÐºÐ°ÑÐ¸Ð¹, Ð² ÐºÐ¾ÑÐ¾ÑÑÑ Ð¿ÑÐ°ÐºÑÐ¸ÐºÐ¸ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½ÑÐµÑÐºÐ¸Ñ Ð¼ÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸Ð¹ ÑÐ°ÑÑÐºÐ°Ð·ÑÐ²Ð°ÑÑ ÑÐ²Ð¾Ðµ Ð¼Ð½ÐµÐ½Ð¸Ðµ Ð¸ Ð´ÐµÐ»ÑÑÑÑ Ð¾Ð¿ÑÑÐ¾Ð¼ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Agile Ð² ÑÐ²Ð¾Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÑÑ. ÐÑÑÐ¾Ð´Ñ Ð¸Ð· Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð±ÑÐ»Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ ÑÐ»Ð°Ð±ÑÐµ ÑÑÐ¾ÑÐ¾Ð½Ñ Ð¸ ÑÐ³ÑÐ¾Ð·Ñ, Ð²Ð»Ð¸ÑÑÑÐ¸Ðµ Ð½Ð° ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð²Ð½ÑÑÑÐ¸ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹. ÐÐ¾ÑÐ»Ðµ ÑÐµÐ³Ð¾ Ð¼Ð½Ð¾Ñ Ð±ÑÐ»Ð¾ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¾ Ð°Ð½ÐºÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ¾Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð° Â«Ð25Â», ÐºÐ¾ÑÐ¾ÑÐ¾Ðµ Ð¿Ð¾Ð¼Ð¾Ð³Ð»Ð¾ Ð¼Ð½Ðµ ÑÐ¾ÑÑÐ°Ð²Ð¸ÑÑ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð²Ð½ÑÑÑÐ¸ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ Ð°ÐºÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÑÐ¸ÑÑÐ¾Ð²ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹. Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ñ Ð²ÑÐµ ÑÑÐ°Ð¿Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸, Ð¾Ð±ÑÐ¸Ðµ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð¸ Ð¾Ð¶Ð¸Ð´Ð°ÐµÐ¼ÑÐ¹ ÑÐµÐ·ÑÐ»ÑÑÐ°Ñ, ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½ Ð¿Ð»Ð°Ð½-Ð³ÑÐ°ÑÐ¸Ðº Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ ÑÐ°ÑÑÐµÑÑ Ð½Ð° ÐµÐµ Ð·Ð°ÑÑÐ°ÑÑ.
description: This research addresses the problem that faces most emerging IT organizations and introduces innovative methodologies into the organizational structure. In the final qualifying work, the concepts of intracorporate communications, internal communications as an integral part of corporate culture are considered. The trends in the development of intracorporate communications in the field of IT have been studied. Based on the information obtained from the research, a content analysis of publications was carried out in which practitioners of modern management methodologies tell their opinions and share their experience of implementing Agile in their companies. Based on the analysis, weaknesses and threats were identified that affect the development of intracorporate communications. After that, I conducted a survey of the employees of the Internet agency "A25", which helped me make recommendations for the development of internal corporate communications in the context of the active introduction of digital technologies. This paper presents all the stages of development, general concepts and the expected result, a schedule of the campaign and calculations for its costs are drawn up.