title: Ð­ÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¾ÑÐºÑÑÑÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Economic justification for opening an enterprise
Creators: name: Ð¡ÑÑÐµÑÐ¸Ð½, ÐÐ»ÐµÐºÑÐ°Ð½Ð´Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ð¹ Ð¼Ð°Ð»ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½
Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ°
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¿Ð»Ð°Ð½
ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐ¹ Ð¿Ð»Ð°Ð½
ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ°
russian small business
market of educational services
business plan
market analysis
financial plan
marketing strategy
organizational plan
economic efficiency of the project

description: Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¸ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ° ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¼Ð°Ð»Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ°. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÑÐ½ÐºÐ° ÐºÐ¾Ð¼Ð¿ÑÑÑÐµÑÐ½ÑÑ ÐºÐ»ÑÐ±Ð¾Ð² Ð¸ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð³Ð¾ Ð¼Ð°Ð»Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð±ÑÐ»Ð¸ Ð²ÑÐ´ÐµÐ»ÐµÐ½Ñ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ ÑÑÐ¸ÑÑÐ²Ð°ÑÑ Ð´Ð»Ñ Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð² Ð´Ð°Ð½Ð½Ð¾Ð¼ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ð¸. ÐÐ¿Ð¸ÑÐ°ÑÑÑ Ð½Ð° ÑÐ¸Ð¿Ð¾Ð²ÑÑ ÑÑÑÑÐºÑÑÑÑ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð°, Ð±ÑÐ» ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿ÑÐ¾ÐµÐºÑ ÑÐ¾Ð·Ð´Ð°Ð²Ð°ÐµÐ¼Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ, Ð² ÐºÐ¾ÑÐ¾ÑÐ¾Ð¼ ÑÑÑÐµÐ½Ñ Ð²ÑÑÐ²Ð»ÐµÐ½Ð½ÑÐµ ÑÐ°Ð½ÐµÐµ ÑÑÐ½Ð¾ÑÐ½ÑÐµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸. ÐÐ¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½ Ð²ÐºÐ»ÑÑÐ°ÐµÑ Ð² ÑÐµÐ±Ñ Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¸ ÑÑÐ»ÑÐ³, Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ° Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ, Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¿Ð»Ð°Ð½ Ð¸ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐ¹ Ð¿Ð»Ð°Ð½. ÐÐ»Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¾ÑÐºÑÑÑÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ñ ÑÐ°ÑÑÐµÑÑ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹: ÑÐ¸ÑÑÐ°Ñ Ð¿ÑÐ¸Ð²ÐµÐ´ÐµÐ½Ð½Ð°Ñ ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÑ (NPV), Ð¸Ð½Ð´ÐµÐºÑ ÑÐµÐ½ÑÐ°Ð±ÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¹ (PI), Ð²Ð½ÑÑÑÐµÐ½Ð½ÑÑ Ð½Ð¾ÑÐ¼Ð° Ð´Ð¾ÑÐ¾Ð´Ð½Ð¾ÑÑÐ¸ (IRR), Ð´Ð¸ÑÐºÐ¾Ð½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÐ¹ Ð¿ÐµÑÐ¸Ð¾Ð´ Ð¾ÐºÑÐ¿Ð°ÐµÐ¼Ð¾ÑÑÐ¸ (DPBP). ÐÐ¾Ð»ÑÑÐµÐ½Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¿Ð¾ÐºÐ°Ð·Ð°Ð»Ð¸, ÑÑÐ¾ Ð¿ÑÐ¾ÐµÐºÑ ÑÐµÐ»ÐµÑÐ¾Ð¾Ð±ÑÐ°Ð·ÐµÐ½ Ð´Ð»Ñ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸. ÐÐ½ Ð¼Ð¾Ð¶ÐµÑ Ð±ÑÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½ Ð² ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð¾Ð¿Ð¾ÑÑ Ð¿ÑÐ¸ ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ð¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð¾Ð² Ð´ÑÑÐ³Ð¸Ñ ÐºÐ¾Ð¼Ð¿ÑÑÑÐµÑÐ½ÑÑ ÐºÐ»ÑÐ±Ð¾Ð².
description: The purpose of the final qualification work is to develop and substantiate the effectiveness of the project for creating a small business. Based on the analysis of the market of video game clubs and modern Russian small business, the features that must be considered for doing business in this direction were identified. Based on the typical structure of the business plan, a project of the enterprise to be created was developed, which considered the previously identified market characteristics. The business plan includes a description of the company and services, market analysis and marketing strategy, organizational plan, and financial plan. For the economic justification of opening an enterprise, the calculations of the following indicators were performed: net present value (NPV), return on investment index (PI), internal rate of return (IRR), discounted payback period (DPBP). The results obtained showed that the project is feasible for implementation. It can be used as a reference when drawing up business plans of other video game clubs.