D4.1 Plan for dissemination, communication &amp; stakeholder engagement
Creators: name: Favaro, John
name: Arteza, Julie
name: Smith, Zachary
Publisher: name: Zenodo
Year: 2020
Subjects: Software
MTRL
Living forum
communication and dissemination
stakeholder engagement
Project radar
Project hub
webinars
cross-fertilisation workshops

description: Consistent and content-rich communication is strategic to showcasing the results and impact of the objectives and goals within SWForum.eu. This plan presents the activities to be put in place by the consortium during the 30 months of the project. This plan has been built on a series of communication and promotional campaigns for the main SWForum.eu assets, primarily: the SWForum.eu Forum, SWForum.eu community of stakeholders, the Project Radar, and the MiniSites. The custom-made SWForum.eu Platform is at the core of the engagement, outreach, and exploitation strategy of the project; it is the technological engine behind the Project Radar, the Mini-Sites, and support for the Living Forum. Various communication and promotional campaigns are presented in this plan, with detailed timelines presenting the activities that will be put in place. For each of these campaigns, specific communication, dissemination, and stakeholder engagement activities targeting identified stakeholder groups are presented to ensure the successful achievements of the project objectives. Section 1 of the plan presents the project objectives and the communication activities that will support them. Section 2 presents the project communication and stakeholder engagement strategy and the key project assets. Section 3 illustrates the SWForum.eu stakeholders group, with clear benefits for them in engaging with the project. Section 4 introduces the Project Radar and Mini-Sites facility, together with the procedures followed for outreach and engagement of projects. Section 5 brings us within the core communication, dissemination, marketing, and stakeholders activities with details on how to engage and communicate with target stakeholders and includes associated KPIs for monitoring the activities and the impact. Section 6 continues with an overview of SWForum.eu organisation and participation in events. Section 7 offers a list on the overall communication and engagement tools and channels to be used to make the plan as pragmatic as possible, including online presence and content production, collaterals, and social media channel utilisation and distribution. Section 8 presents the online dashboard monitoring the visibility, engagement, and dissemination potential of online activities in automated software that will be used through the entire project duration. An Appendix provides the preliminary list of events being monitored by SWForum.eu. This is only the first of three versions of the Plan for dissemination, communication, and stakeholder engagement. All of the key instruments of engagement, including the Project Radar, Mini-Sites, Living Forum, Webinars, Podcasts, Events List, and so forth, will be updated in successive versions (M18, M30) of this document in order to track the progress of these outreach activities. Specifically, activities around the rollout of MTRL training will be taken up in further versions of the document, as they start-up in the project; likewise, numerous stakeholder engagement activities will start up and be reported in the next version of the document. Finally, the list of events will be updated as clarity begins to arrive around the many transformations of events occurring due to the ongoing Covid-19 crisis.