title: Ð Ð°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ (Ð¿ÑÐ¾Ð¼ÐµÐ¶ÑÑÐ¾ÑÐ½ÑÐ¹, ÑÑÐ°Ð¿ 1)
title: Ð¾ÑÑÐµÑ Ð¾ ÐÐÐ
titleType: Subtitle
title: Development of a range of competitive products (intermediate, stage 1)
Creators: name: ÐÐ¸Ð»Ð¾Ð²Ð°, ÐÑÐ´Ð¼Ð¸Ð»Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð¿Ð¸ÑÐµÐ²Ð°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
Ð¿Ð°ÑÑÑÐ¼ÐµÑÐ½Ð¾-ÐºÐ¾ÑÐ¼ÐµÑÐ¸ÑÐµÑÐºÐ°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
Ð½Ð°ÑÑÑÐ°Ð»ÑÐ½ÑÐµ Ð¸Ð½Ð³ÑÐµÐ´Ð¸ÐµÐ½ÑÑ
ÐºÐ¾Ð¼Ð¿Ð¾Ð½ÐµÐ½ÑÐ½ÑÐ¹ ÑÐ¾ÑÑÐ°Ð²
ÐºÐ°ÑÐµÑÑÐ²Ð¾
Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½Ñ
ÑÑÐ½Ð¾Ðº
Ð¸Ð½ÑÐµÑÐ½ÐµÑ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
food products
perfumes and cosmetics products
natural ingredients
component composition
quality
assortment
market
internet trade
ÐÐ¾Ð³Ð¾Ð²Ð¾Ñ Ñ Ð¡ÐÐ±ÐÐ£ Ð¾Ñ 31.01.22 Ð³.

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description: As objects of study, food and perfumery-cosmetic products were chosen, the composition of which can affect human health. The aim of the work was to study the factors contributing to the development of a range of competitive domestic products. Were studied
competitive advantages of domestic products and mechanisms for its promotion in modern realities. The analysis of the possibilities of Internet trade in promoting and increasing the competitiveness of domestic products was carried out. Solutions for the sale of food products with natural ingredients using the resources of Internet trade on consumer orders are proposed. In the food sector, the assortment and composition of natural ingredients were analyzed using the example of food specialized products for the segment of consumers suffering from certain diseases; milk-based baby food; tonic energy drinks. Factors contributing to the improvement of the quality and competitive advantages of domestic food products have been identified. On the example of perfumery and cosmetic products, including antibacterial soap, an analysis of possible natural sources, the use of which can increase competitiveness and expand the range of domestic products, was carried out.