title: Ð¡Ð¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÐµ Ð¿ÑÐ¾ÐµÐºÑÑ Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ð¸ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½ÑÑ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ² (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¿ÑÐ¾ÐµÐºÑÐ° Â«ÐÐ¸Ð¼Ð° Ð² ÐÐ¾ÑÑÑÂ» â Â«Ð¡ÐµÐ²ÐºÐ°Ð±ÐµÐ»ÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Special Projects in Promoting Public Spaces (Case Study of the Winter in the Port Project - Sevkabel)
Creators: name: ÐÐµÑÐµÐ·Ð¸Ð½Ð°, ÐÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2025
Subjects: ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÐµ Ð¿ÑÐ¾ÐµÐºÑÑ
ÑÐ¾Ð±ÑÑÐ¸Ð¹Ð½ÑÐ¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½ÑÐµ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ð°
Ð·Ð¸Ð¼Ð° Ð² Ð¿Ð¾ÑÑÑ
Ð¡ÐµÐ²ÐºÐ°Ð±ÐµÐ»Ñ
special projects
event marketing
public spaces
Winter in the Port
Sevkabel

description: ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð¾ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½ÑÑ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ² Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸ ÑÐ¾ÑÑÐ° ÑÐºÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð¾ÑÐ¾Ð·Ð½Ð°Ð½Ð½Ð¾ÑÑÐ¸. ÐÑÐ¾ÐµÐºÑ Â«Ð¡ÐµÐ²ÐºÐ°Ð±ÐµÐ»Ñ ÐÐ¾ÑÑÂ» Ð´ÐµÐ¼Ð¾Ð½ÑÑÑÐ¸ÑÑÐµÑ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð» ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð², Ð½Ð¾ ÑÑÐ°Ð»ÐºÐ¸Ð²Ð°ÐµÑÑÑ Ñ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð°Ð¼Ð¸ ÑÐµÐ·Ð¾Ð½Ð½Ð¾Ð¹ Ð·Ð°Ð²Ð¸ÑÐ¸Ð¼Ð¾ÑÑÐ¸, Ð°Ð´Ð¼Ð¸Ð½Ð¸ÑÑÑÐ°ÑÐ¸Ð²Ð½ÑÑ Ð¾Ð³ÑÐ°Ð½Ð¸ÑÐµÐ½Ð¸Ð¹ Ð¸ Ð½Ð¸Ð·ÐºÐ¾Ð¹ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ Ð¸Ð½ÑÐµÐ³ÑÐ°ÑÐ¸Ð¸. Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½ÑÑ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ², Ð°Ð´Ð°Ð¿ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð¹ Ðº ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐ¼ ÑÑÐµÐ½Ð´Ð°Ð¼. Ð ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÐ²Ð¾Ð»ÑÑÐ¸Ñ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð², Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ¸ ÑÐµÑÑÐ¸Ð²Ð°Ð»Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ð¼ÐµÑÑ Ð¿Ð¾ Ð¸Ð½ÑÐµÐ³ÑÐ°ÑÐ¸Ð¸ AI, AR/VR Ð¸ NFT. ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð¼ÐµÑÐ¾Ð´Ñ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð´Ð°Ð½Ð½ÑÑ Ð Ð¾ÑÑÑÐ°ÑÐ°, Ð¼ÐµÑÑÐ¸Ðº ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÐµÐ¹, ÐºÐµÐ¹Ñ-ÑÑÐ°Ð´Ð¸Ð¸. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð²ÐºÐ»ÑÑÐ°ÑÑ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ ÐºÐ»ÑÑÐµÐ²ÑÑ Ð±Ð°ÑÑÐµÑÐ¾Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÑ Ð³Ð¸Ð±ÑÐ¸Ð´Ð½Ð¾Ð¹ Ð¼Ð¾Ð´ÐµÐ»Ð¸, Ð¿Ð¾Ð²ÑÑÐ°ÑÑÐµÐ¹ Ð²Ð¾Ð²Ð»ÐµÑÑÐ½Ð½Ð¾ÑÑÑ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ð½Ð° 25%, Ð¸ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¹ ÑÐµÑÐµÐ· ÐÐ§Ð. ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² ÑÐ¾ÑÑÐµ Ð¿Ð¾ÑÐµÑÐ°ÐµÐ¼Ð¾ÑÑÐ¸ Â«Ð¡ÐµÐ²ÐºÐ°Ð±ÐµÐ»Ñ ÐÐ¾ÑÑÂ» Ð½Ð° 15% Ð¸ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ð¸ ÑÐ¸ÑÐ°Ð¶Ð¸ÑÑÐµÐ¼ÑÑ Ð¼Ð¾Ð´ÐµÐ»ÐµÐ¹ Ð´Ð»Ñ Ð´ÑÑÐ³Ð¸Ñ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½ÑÑ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ².
description: The research addresses the transformation of public spaces in the context of digitalization and increasing ecological awareness. The "Sevkabel Port" project showcases the potential of special projects but faces challenges such as seasonality, administrative constraints, and low digital integration. The aim of the study is to develop a promotion model for public spaces that aligns with contemporary technological and social trends. The research analyzes the evolution of special projects, identifies issues in the festivals communication strategy, and proposes measures for integrating AI, AR/VR technologies, and NFT solutions. Methods include analysis of Rosstat data, social media metrics, case studies. Key findings reveal barriers to promotion, the development of a hybrid model that increases audience engagement by 25%, and recommendations for attracting investments through public-private partnerships. The practical significance lies in the 15% increase in visitor attendance at "Sevkabel Port" and the creation of replicable models for other public spaces.