title: ÐÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¸ Ð¿ÑÑÐ¸ ÐµÑ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Â«NovaSatÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Competitiveness of the enterprise and ways of its increase (on the example of Â«NovaSatÂ»)
Creators: name: ÐÑÐ·ÑÐ¼Ð¸Ð½Ð°, ÐÐ½Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
Ð¼ÐµÑÐ¾Ð´Ñ Ð¾ÑÐµÐ½ÐºÐ¸
ÑÐ¿ÑÑÐ½Ð¸ÐºÐ¾Ð²Ð¾Ðµ Ð¸ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ðµ Ð¾Ð±Ð¾ÑÑÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÑ
Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÑÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸
competitiveness
evaluation methods
satellite and digital equipment
competitors
improving competitiveness

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description: The purpose of this work is to assess the competitiveness of the company LLC "NovoSat", engaged in the trade of satellite and digital equipment. To achieve the goal, the following tasks were solved:: - consider the theoretical aspects of competitiveness; - analyze the enterprise in question; - consider the company's competitors; - justify the method for assessing competitiveness; - evaluate the competitiveness of the enterprise; - suggest a way to improve competitiveness; - evaluate the effectiveness of the proposed solutions. The paper considers the essence of competitiveness, evaluation methods, analyzes the enterprise and competitors, selects the evaluation method, evaluates, suggests measures to improve competitiveness, and evaluates the effectiveness of solutions. As a result, the strengths and weaknesses of the company were identified, competitors were identified, and the competitiveness of the enterprise in question was evaluated. Also, measures to improve competitiveness were proposed and calculations of the economic efficiency of the proposed solutions were made. In the work, it was concluded that first of all it is necessary to implement the site and launch advertising.