INCULTUM report on communication and dissemination (D2.3)
Creators: name: Promoter (Italy)
Publisher: name: Zenodo
Year: 2024

description: This deliverable summarises the dissemination and communication activities conducted during the whole execution of the INCULTUM project in the frame of work package 2 (WP2). It provides the overview of the work carried out, with links to their evidence (presentations, photos, demos, published articles, posts, etc.).

The target audiences of the INCULTUM project cover a wide range of actors: action groups, associations, and networks active in the fields of cultural tourism, regional and local authorities, public administrations, political decision makers, cultural heritage institutions (museums, archives, libraries and galleries), culture and creativity enterprises, educational institutions, artists and practitioners, academic and research organizations. The impact of the project and the exploitation of the results, directly depend on the availability and visibility that the projects results have towards such a vast community of interested parties.

In this light, the work carried out by WP2 plays a central role in the implementation of the project, representing the point where the outputs produced by the pilots (WP5) and by the other work packages (WP3-WP4-WP6-WP7) are communicated and made available to its audiences, providing external visibility to the project and to its progresses, and preparing for future use and re-use of the results.

Main activities in the first year consisted in the set-up of the communication and dissemination plan and the development of the main instruments for the project outreach, mainly the website and the INCULTUM blog.

During the second year, as a follow-up of the recommendations received at the first Technical Review, a revision of the website was conducted to enrich the webpages with iconographic materials and further information material dedicated to the promotion of the activities carried out. In addition, a more structured approach to the communication and dissemination plan was agreed in the consortium, in particular regarding the work done at pilot level. Finally, the design of the Training Portal was completed and documented in the re-submission of D6.1.

The third year was devoted to completing the online delivery of contents provided in the INCULTUM Training Portal, the production of communication and promotional products, and the organisation of the final conference in Guadix on 12/4/2024. The final conference was complemented by a poster gallery exhibited in the location of the conference and promoted online with a dedicated digital poster gallery.

Several communication and dissemination actions were performed to accompany the project’s progress, participating in a range of international 3rd-party events and publishing news on the project’s blog.

All the materials, including publications, posters and presentations was gathered in the community space created on Zenodo, to maintain a public access to the results of the project. The description of the creation of the Zenodo community is extensively elaborated in D1.4. The final version of the Data Management Plan (D3.4) mentions the creation and discusses the management of data in Zenodo.

The current document is composed by this Executive Summary and 7 chapters: - Chapter 1 Introduction - Chapter 2 INCULTUM visual identity and web presence - Chapter 3 Web presence - Chapter 4 Events - Chapter 5 Communication and dissemination materials - Chapter 6 Monitoring and KPIs - Chapter 7 Conclusions