title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ ÑÐµÐºÐ»Ð°Ð¼Ð¾Ð´Ð°ÑÐµÐ»Ñ Ð¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of business processes of interaction of the advertiser and the Internet agency
Creators: name: ÐÑÐ°Ð²ÑÐ¾Ð²Ð°, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÐÐ½ÑÐµÑÐ½ÐµÑ
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÑ
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð¾
ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾ÐµÐºÑÐ°Ð¼Ð¸
Ð°ÐºÐºÐ°ÑÐ½Ñ-Ð¼ÐµÐ½ÐµÐ´Ð¶ÐµÑ
ÑÐµÐºÐ»Ð°Ð¼Ð¾Ð´Ð°ÑÐµÐ»Ñ
business processes
internet agency
project management
account manager
advertiser

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description: The theme of the final qualifying work: "Development of business processes of interaction between an advertiser and an Internet agency." This work is devoted to the study of business processes of interaction between an advertiser and an Internet agency, finding problems and developing new business processes, as well as improving the established ones for their solution. Tasks that were solved during the study: 1. Analyze the business processes of interaction between the advertiser and the agency: the order, stages and persons involved, involved persons - from acquaintance to the end of the relationship 2. Determine the main causes of conflicts and the reasons for leaving clients 3. Identify the main patterns of behavior of advertisers and develop the author's typology 4. Identify the main patterns of behavior of account managers and develop an author's typology 5. Analyze the methods of communication between the client and the account manager: devices, programs, applications The work was carried out on the example of the Internet agency "Realweb", where a significant part of the factual material was collected: the study of business processes, in-depth interviews with account managers, analysis of the economic state of the enterprise. The following methods were used when writing the work: qualitative research - in-depth interviews with account managers, desk research method - the traditional analysis of internal documents (regulations) of the company, economic analysis of the company's financial condition, analysis of literature and empirical sources. As a result, business processes were analyzed and problem points were identified. To solve the problems, new business processes were developed and established ones were improved.