title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Improvement of the company's advertising activity (on the example of international company)
Creators: name: Ð¡Ð°Ð²ÐµÐ»ÑÐµÐ²Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÑÐµÐºÐ»Ð°Ð¼Ð°
Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸
ÑÐ¿Ð¾ÑÐ¾Ð±Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÐ»ÑÐ³
Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð°Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ
Ð°Ð½Ð°Ð»Ð¸Ð· Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸Ð¸ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸
ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸
Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸
advertising
organization of advertising activities
methods of promoting services
international company
analysis of organization of advertising activities
improvement of advertising activities
efficiency mark

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description: The title of the bachelor graduate qualification work: âImprovement of the company's advertising activity (on the example of international company)â. The aim of the graduate qualification work is to develop recommendations for improving the advertising activities of PJSC VTB. Tasks of the graduate qualification work: ï­ analysis of the activities of PJSC VTB; ï­ analysis and identification of the features of the organization of advertising in the studied company; ï­ development of recommendations for improving the organization of advertising activities of PJSC VTB. The graduate qualification work was carried out on the basis of the PJSC VTB. Methods: General scientific research methods were used: content and comparative analysis, as well as specific research methods, in particular, classification, forecasting, expert evaluation, data collection and processing, infographics, methods for evaluating the effectiveness of projects and others. The main results of the graduate qualification work: ï­ identified the main advantages and disadvantages in the advertising activities of VTB PJSC, the need for improvement is substantiated; ï­ recommendations were developed to improve the advertising activities of VTB PJSC; ï­ the effectiveness of the recommendations proposed by the author on improving the advertising activities of VTB PJSC was evaluated. The practical significance of the work is determined by the possibility of putting the proposed recommendations into practice in the company, which will increase the popularity of VTB PJSC, increase the volume of sales of services and, consequently, improve the financial performance of the company.