title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐ¾Ð±ÑÑÐ¸Ð¹ Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ñ Ð±Ð»Ð°Ð³Ð¾ÑÐ²Ð¾ÑÐ¸ÑÐµÐ»ÑÐ¼Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¿ÑÐ¾ÐµÐºÑÐ° Â«ÐÐ¨ÐÐ¸Ð¡Ð Ð´Ð°ÑÐ¸Ñ ÑÐµÐ¿Ð»Ð¾Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of special events to increase the effectiveness of communication with benefactors (on the example of the "GSOMiSO Gives Warmth" project)
Creators: name: ÐÑÑÐºÐ¾Ð½Ð¾Ð², ÐÐ¸ÑÐ¸Ð»Ð»
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÐµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ñ Ñ Ð±Ð»Ð°Ð³Ð¾ÑÐ²Ð¾ÑÐ¸ÑÐµÐ»ÑÐ¼Ð¸
ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¸Ðµ Ð±Ð»Ð°Ð³Ð¾ÑÐ²Ð¾ÑÐ¸ÑÐµÐ»ÑÐ½ÑÐµ Ð¿ÑÐ¾ÐµÐºÑÑ
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ
Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ðµ Ð±Ð»Ð°Ð³Ð¾ÑÐ²Ð¾ÑÐ¸ÑÐµÐ»ÐµÐ¹
ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¸Ðµ Ð¾Ð±ÑÐµÐ´Ð¸Ð½ÐµÐ½Ð¸Ñ
special events
communication with donors
small student charity projects
effectiveness
donor engagement
student associations

description: ÐÐ¸Ð¿Ð»Ð¾Ð¼Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐ¾Ð±ÑÑÐ¸Ð¹ Ð´Ð»Ñ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ñ Ð±Ð»Ð°Ð³Ð¾ÑÐ²Ð¾ÑÐ¸ÑÐµÐ»ÑÐ¼Ð¸ Ð² Ð¼Ð°Ð»ÐµÐ½ÑÐºÐ¸Ñ ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¸Ñ Ð±Ð»Ð°Ð³Ð¾ÑÐ²Ð¾ÑÐ¸ÑÐµÐ»ÑÐ½ÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ°Ñ. Ð Ð°Ð±Ð¾ÑÐ° Ð°ÐºÑÑÐ°Ð»ÑÐ½Ð°, Ð¿Ð¾ÑÐºÐ¾Ð»ÑÐºÑ Ð¼Ð°Ð»ÐµÐ½ÑÐºÐ¸Ð¼ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸ÑÐ¼ ÑÐ»Ð¾Ð¶Ð½Ð¾ Ð¿ÑÐ¸Ð²Ð»ÐµÑÑ Ð²Ð½Ð¸Ð¼Ð°Ð½Ð¸Ðµ Ð¸ Ð¿Ð¾Ð´Ð´ÐµÑÐ¶ÐºÑ Ð±Ð»Ð°Ð³Ð¾ÑÐ²Ð¾ÑÐ¸ÑÐµÐ»ÐµÐ¹. Ð ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÐ½ÑÐ¹ Ð¾Ð±Ð·Ð¾Ñ, Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð´Ð»Ñ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐ¾Ð±ÑÑÐ¸Ð¹. ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ Ð¿ÑÐ¾Ð²ÐµÑÐºÐ° Ð¼ÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð¾ÑÑÑÐµÑÑÐ²Ð»ÐµÐ½Ð° Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ¾Ð½ÐºÑÐµÑÐ½Ð¾Ð³Ð¾ ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ°. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¿Ð¾Ð´ÑÐ²ÐµÑÐ´Ð¸Ð»Ð¸, ÑÑÐ¾ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐ¾Ð±ÑÑÐ¸Ð¹ ÑÐ¿Ð¾ÑÐ¾Ð±ÑÑÐ²ÑÐµÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ð¸ Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ Ð±Ð»Ð°Ð³Ð¾ÑÐ²Ð¾ÑÐ¸ÑÐµÐ»ÐµÐ¹. Ð Ð°Ð±Ð¾ÑÐ° Ð¸Ð¼ÐµÐµÑ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÑÑ Ð¸ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÑÑ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ Ð¸ Ð¼Ð¾Ð¶ÐµÑ Ð±ÑÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð° Ð´Ð»Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐ¾Ð±ÑÑÐ¸Ð¹ Ð² Ð¼Ð°Ð»ÐµÐ½ÑÐºÐ¸Ñ ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¸Ñ Ð±Ð»Ð°Ð³Ð¾ÑÐ²Ð¾ÑÐ¸ÑÐµÐ»ÑÐ½ÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ°Ñ.
description: This thesis focuses on the development of special events to enhance communication with donors in small student charity projects. The research is significant as small organizations often struggle to attract the attention and support of donors. The study includes a literature review, problem analysis, and the development of a strategy for creating special events. The methodology is practically validated through a case study of a specific student project. The results confirm that the development of special events contributes to effective communication and donor engagement. The work holds practical and theoretical significance and can be utilized to develop recommendations for organizing special events in small student charity projects.