title: Consumers, Vehicles and Energy Integration Project - D1.1. Summary of approach, conceptual design and key research questions
Creators: name: Greenleaf, J.
name: Rix, O.
Publisher: name: ETI
Year: 2016
Subjects: subject: Transport - Light Duty Vehicles
subject: ENERGY EFFICIENCY (Transport)

description: The objective of the Consumers, Vehicles and Energy Integration project is to inform UK Government and European policy and to help shape energy and automotive industry products, propositions and investment strategies. Additionally, it aims to develop an integrated set of analytical tools that models future market scenarios in order to test the impact of future policy, industry and societal choices.The project is made up of two stages:Stage 1 aims to characterize market and policy frameworks, business propositions, and the integrated vehicle and energy infrastructure system and technologies best suited to enabling a cost-effective UK energy system for low-carbon vehicles, using the amalgamated analytical toolset. Stage 2 aims to fill knowledge gaps and validate assumptions from Stage 1 through scientifically robust research, including real world trials with privatevehicle consumers and case studies with business fleets. A mainstream consumer uptake trial will be carried out to measure attitudes to PiVs after direct experience of them, and consumer charging trials will measure mainstream consumer PiV charging behaviours and responses to managed harging optionsThis report represents Deliverable D1.1, Summary of Approach, Conceptual Design and Key Research Questions.The purpose of this report is to set out the analytical approach being taken to the identification and assessment of system options, and the tool set being used. This report should be read in conjunction with report D4.1, “Initial Analysis of Technology, Commercial and Market Building Blocks of Energy Infrastructure”, which sets out the detailed components of the framework. It should be noted that both of these reports (D1.1 and D4.1) were written for the purposeof facilitating agreement regarding the details of the approach and consequently they are quite complex. Other reports later in the project will present the information in a more accessible manner for people not closely involved with the work; those later reports are commended to the general reader as a more suitable starting point. Nevertheless, D1.1 and D4.1 are made available for completeness.<br><br>The overall purpose of Work Packages 1 and 4 is to provide a holistic,Multi Criteria Assessment (MCA) of what “good looks like” for successful mass deployment and useof ULEVs, and to help understand how effectively the choices fit together across the 4 overarching Dimensions that are being considered:Customer Proposition(CP)–what the customer sees at the point interacting with a ULEV e.g. is the customer buying or leasing the vehiclePhysical SupplyChain(PSC)–the technologies and infrastructure required to deliver the vehicles and their energy requirementsCommercial Value Chain(CVC)–the commercial entities (and their business models) that sit across one or more parts of the PSC to collectively deliver the CP that the consumer sees –e.g. an electricity retail supplierMarket and Policy Framework (MPF)–Government intervention in the form of setting the overarching market framework for commercial entities (e.g. regulated monopolies for network infrastructure) or more direct policy intervention (e.g. in terms of taxes or subsidies on commercial entities or directly at the point of the consumerThis will be examined int terms of the following narratives, that will be assessed using the analytical framework, answering key questions specific to that narrative:OEM innovationTo what extent is incremental/organic improvement delivered primarily via OEMs, with limited Government support, sufficient to deliver mass uptake and use of ULEVs?To what extent does this complicate the delivery of new large-scale supporting infrastructure, in particular with respect to the role of hydrogen?City ledWhat is the value of a partial shift towards delivering mobility as a service in urban areas where this appears more viable (e.g. in terms of requiring fewer vehicles with higher utilisation)?ULEV enabledTo what extent does a more coordinated, but technology neutral, push for ULEVs facilitate their uptake and use?What are the additional costs and broader requirements for providing a meaningful hedge such that mass rollout of either PIVs and/or hydrogen vehicles could both be undertaken in the later stages of the pathway to 2050?Hydrogen pushHow effective is a coordinated push towards hydrogen as the primary ULEV route, given that this mirrors many of the current aspects of the customer proposition (e.g. owning asset, no range issues, ‘hub’ refuelling) as current ICEs and liquid refuelling infrastructure?Is this route materially more expensive compared to other Narratives (such as City-led and Transport on demand) which tend towards electric vehicles and where does this cost difference materialise (e.g. fuel production versus additional infrastructure), and how effectively does early coordinated action reduce these costs?Transport on demandWhat is the value of a systemic, coordinated shift towards delivering mobility as a service, going significantly beyond that in the City-led Narrative (e.g. in terms of requiring fewer vehicles with higher utilisation)?How significant are the implications likely to be for consumers as part of this shift and can the savings from better integrated services be used to compensate for any perceived or material reduction in an individual’s ‘transport utility’ (e.g. less convenience)?