title: Ð¤ÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³ ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ Ð²ÑÑ Ð¾Ð´Ð° Ð½Ð° ÑÑÐ½Ð¾Ðº
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Franchising as a tool for entering the market
Creators: name: ÐÐ¸Ð½Ð¸Ð½, ÐÐ¸ÐºÐ¸ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³
ÑÑÐ°Ð½ÑÐ°Ð¹Ð·ÐµÑ
ÑÑÐ°Ð½ÑÐ¸Ð·Ð°
Ð°Ð·Ð±ÑÐºÐ° Ð±Ð°Ð»ÐµÑÐ°
franchising
franchisor
franchise
azbuka baleta

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«Ð¤ÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³ ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ Ð²ÑÑÐ¾Ð´Ð° Ð½Ð° ÑÑÐ½Ð¾ÐºÂ». ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð°Ð½Ð°Ð»Ð¸Ð·Ñ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐ¾Ð±ÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ°. Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: ÐÐ·ÑÑÐ¸ÑÑÂ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸ÐµÂ Ð°ÑÐ¿ÐµÐºÑÑÂ Ð¸ ÑÑÑÐ½Ð¾ÑÑÑ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð°; ÐÐ°ÑÑÂ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÑÂ ÑÐµÑÐ¸Â ÑÐºÐ¾Ð» ÐºÐ»Ð°ÑÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ¾ÑÐµÐ¾Ð³ÑÐ°ÑÐ¸Ð¸ Â«ÐÐ·Ð±ÑÐºÐ° ÐÐ°Ð»ÐµÑÐ°Â»; ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑÂ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° Â«ÐÐ·Ð±ÑÐºÐ° ÐÐ°Ð»ÐµÑÐ°Â» Ð² Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ðµ. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð°ÑÑ Ð² ÑÐºÐ¾Ð»Ðµ Â«ÐÐ·Ð±ÑÐºÐ° ÐÐ°Ð»ÐµÑÐ°Â». Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð·Ð½Ð°Ð½Ð¸Ñ Ð¾ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ðµ, ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½ Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐºÐ¾Ð»Ñ ÐºÐ»Ð°ÑÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ¾ÑÐµÐ¾Ð³ÑÐ°ÑÐ¸Ð¸ Â«ÐÐ·Ð±ÑÐºÐ° ÐÐ°Ð»ÐµÑÐ°Â», Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ñ ÑÐºÐ¾Ð» ÐºÐ»Ð°ÑÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ¾ÑÐµÐ¾Ð³ÑÐ°ÑÐ¸Ð¸ Â«ÐÐ·Ð±ÑÐºÐ° ÐÐ°Ð»ÐµÑÐ°Â», Ð¿Ð¾Ð´ÑÑÐ¸ÑÐ°Ð½Ñ ÑÐ°ÑÑÐ¾Ð´Ñ Ð½Ð° Ð¾ÑÐºÑÑÑÐ¸Ðµ ÑÐºÐ¾Ð»Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐ¸Ð¼ÐµÑÐ½ÑÐ¹ ÑÑÐ¾Ðº Ð¾ÐºÑÐ¿Ð°ÐµÐ¼Ð¾ÑÑÐ¸. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð¼ ÑÐ°Ð±Ð¾ÑÑ ÑÑÐ°Ð»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð»Ñ ÑÐºÐ¾Ð»Ñ Â«ÐÐ·Ð±ÑÐºÐ° ÐÐ°Ð»ÐµÑÐ°Â» Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ² Ð·Ð°Ð½ÑÑÐ¸Ð¹ Ð² ÑÐºÐ¾Ð»Ðµ Â«ÐÐ·Ð±ÑÐºÐ° ÐÐ°Ð»ÐµÑÐ°Â», Ð¿Ð¾Ð´ÑÑÐ¸ÑÐ°Ð½ Ð¿ÑÐ¸Ð¼ÐµÑÐ½ÑÐ¹ ÑÑÐ¾Ðº Ð¾ÐºÑÐ¿Ð°ÐµÐ¼Ð¾ÑÑÐ¸ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¹, Ð²Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð½Ð° Ð¾ÑÐºÑÑÑÐ¸Ðµ ÑÐºÐ¾Ð»Ñ ÐºÐ»Ð°ÑÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ¾ÑÐµÐ¾Ð³ÑÐ°ÑÐ¸Ð¸ Â«ÐÐ·Ð±ÑÐºÐ° ÐÐ°Ð»ÐµÑÐ°Â» Ð² Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ðµ.
description: The subject of the graduate qualification work is "Franchising as a tool for entering the market". The given work is devoted to the development of trade and technological processes of a retail enterprise, taking into account the introduction of new digital technologies. In the process of this research, the following tasks were solved: To study the theoretical aspects and essence of franchising. To characterize the network of classical choreography schools "Azbuka Baleta". To analyze the effectiveness of the organization of the "Azbuka Baleta"Â franchise in St. Petersburg. The work was carried out in the school "Azbuka Baleta". In the course of the work, theoretical knowledge about franchising was considered, an internal analysis of the classical choreography school "Azbuka Baleta" was considered, as well as a marketing and competitive analysis was carried out, an assessment of the economic condition of the classical choreography schools "Azbuka Baleta" was carried out. the costs of opening a school are calculated, as well as the approximate payback period. The result of the work was the development of classes at the school "Azbuka Baleta" of the advantages of classes at the school "Azbuka Baleta", the approximate payback period of investments invested in the opening of the school of classical choreography "Azbuka BaletaÂ» in St. Petersburg was calculated.