title: Ð Ð°Ð·Ð½Ð¸ÑÐ° Ð² Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¼ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ð¸ Ð½Ð° Ð°Ð¼ÐµÑÐ¸ÐºÐ°Ð½ÑÐºÐ¾Ð¼ Ð¸ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¼ ÑÑÐ½ÐºÐ°Ñ ÑÐµÑÐµÐ²Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð²Ð¾Ð³Ð¾ ÑÐ¸ÑÐµÐ¹Ð»Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The difference in marketing promotion between American and Russian markets of the grocery retail
Creators: name: ÐÐ°Ð¼Ð¸Ð½ÐµÐ²Ð°, ÐÐ»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: cÐµÑÐµÐ²Ð¾Ð¹ ÑÐ¸ÑÐµÐ¹Ð»
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ðµ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
network retail
marketing instruments
marketing strategies
marketing promotion

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description: The title of the bachelor graduate qualification work: " The difference in marketing promotion between American and Russian markets of the grocery retail ". The aim of the graduate qualification work is identification of differences between American and Russian markets for the further adaptation of marketing strategies to the local market. Tasks of the graduate qualification work: ï¾ consideration the theoretical aspects of the formation and development of retail; ï¾ research the main characteristics of marketing promotion in retail; ï¾ identification of the peculiar properties of promoting the American market of grocery retail.; ï¾ analysis and adaptation the marketing promotion strategy for the American and Russian grocery retail. The graduate qualification work was carried out on the basis of the limited liability company "Lenta", X5 Retail Group and "Food Lion" Methods: General scientific research methods were used: comparative analysis, expert assessment method and analysis of key financial indicators. The main results of the graduate qualification work: - adaptation marketing events for the Russian and American markets; - analysis of the main financial indicators; - the analysis of the main financial indicators. The practical significance of the work is determined by the possibility of implementing the developed measures at the American and Russian retail store.