title: ÐÐ¾ÑÑÑÐ¾ÐµÐ½Ð¸Ðµ Ð²Ð¾ÑÐ¾Ð½ÐºÐ¸ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð¿ÑÐ¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ð¸ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¼Ð°Ð³Ð¸ÑÑÑÐ°ÑÑÑÑ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Building a sales funnel for promoting an online Master's profram
Creators: name: ÐÐµÐ±ÐµÐ´ÐµÐ²Ð°, ÐÐ»ÐµÐºÑÐ°Ð½Ð´ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½ÑÑ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼
Ð²Ð¾ÑÐ¾Ð½ÐºÐ° Ð¿ÑÐ¾Ð´Ð°Ð¶
ÑÐ°ÑÐ³ÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ñ Ð²Ð¾ÑÐ¾Ð½ÐºÐ¸ Ð¿ÑÐ¾Ð´Ð°Ð¶
competitive analysis
promotion of educational programs
sales funnel
targeted advertising
automation of the sales funnel

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description: The topic of the final qualifying work: "Building a sales funnel for promoting an online Master's profram. This work is devoted to the study of methods of promoting master's programs of the GSIM of IIMET SPbPU. The relevance of the work is due to the trends of the rapid development of the online education market and the entry into the online education market of state higher educational institutions. The object of the study is the educational programs of the GSIM of IIMET SPbPU The subject of the study is the marketing of educational programs of the GSIM of IIMET SPbPU The purpose of the final qualifying work is to promote the online master's program of IIMET SPbPU HSE â "Business Competitiveness Management". The work was carried out on the basis of the IIMET SPbPU of the Higher School of Economics, where a significant part of the factual material was collected: data on the promotion of educational programs, data on the implementation of an online master's project. A competitive analysis was carried out, clearly showing how educational programs are progressing in the online environment. An analysis of the methods used to promote an online master's degree was carried out. As a result, measures were developed to promote the online master's degree and recommendations were given to improve the effectiveness of promotion, sales funnels were built and a consumer path map indicating additional methods of promotion. The methods used include the method of analysis, comparison, as well as scientific generalization.