title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð°Ð²ÑÐ¾Ð¿ÑÐ¾Ð¼Ð° Ð² ÑÐ°Ð¼ÐºÐ°Ñ ÑÐµÑÐµÐ²Ð¾Ð¹ ÑÑÑÑÐºÑÑÑÑ
title: Ð¼Ð°Ð³Ð¸ÑÑÐµÑÑÐºÐ°Ñ Ð´Ð¸ÑÑÐµÑÑÐ°ÑÐ¸Ñ
titleType: Subtitle
Creators: name: ÐÐ¾ÑÐ¸Ðº, ÐÐ½Ð´ÑÐµÐ¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2016
Subjects: ÐÐ²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½Ð°Ñ Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð¾ÑÑÑ
ÐÐ²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½ÑÐµ ÑÐ¸Ð½Ñ
ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³
ÐºÐ¾Ð½ÑÐµÑÑÐ¸Ð¸
franchising
concession
automobile industry
automobile tires

description: ÐÐ° ÑÐµÐ³Ð¾Ð´Ð½ÑÑÐ½Ð¸Ð¹ Ð´ÐµÐ½Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¸ Ð¼ÐµÑÐ¾Ð´Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¿Ð¾Ð´ÑÐ¾Ð´Ñ Ðº ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¸ÑÑÐµÐ¼Ñ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð² ÑÐ¸Ð½Ð½Ð¾Ð¹ Ð¾ÑÑÐ°ÑÐ»Ð¸ Ð² Ð´Ð¾Ð»Ð¶Ð½Ð¾Ð¹ Ð¼ÐµÑÐµ Ð½Ðµ ÑÑÐ¸ÑÑÐ²Ð°ÑÑ ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÑ ÑÐ°Ð±Ð¾ÑÑ Ð² Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÑÐµÑÐµ, Ð¸ Ð¿ÑÐ¸Ð¼ÐµÐ½Ð¸ÑÐµÐ»ÑÐ½Ð¾ Ðº ÑÐ¸Ð½Ð½Ð¾Ð¼Ñ ÑÑÐ½ÐºÑ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¸ Ð¾ÑÑÑÑÑÑÐ²ÑÑÑ. ÐÑÐ¾Ð¼Ðµ ÑÐ¾Ð³Ð¾, Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð² ÑÑÐµÑÐµ Ð¿ÑÐ¾Ð´Ð°Ð¶ ÑÐ¸Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð´Ð¾ ÑÐ¸Ñ Ð¿Ð¾Ñ ÑÐ²Ð»ÑÑÑÑÑ Ð½ÐµÐ¸Ð·ÑÑÐµÐ½Ð½ÑÐ¼Ð¸. Ð ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÑÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÐºÐ¾Ð½ÑÐµÐ¿ÑÑÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð° Ðº ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐ¸ÑÑÐµÐ¼Ñ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð² ÑÑÐµÑÐµ ÑÐ¸Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð¾ÑÑÐ¸, ÐºÐ°Ðº Ð¼ÐµÑÐ¾Ð´Ð° ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ ÑÐ¸Ð½Ð½ÑÑ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´Ð¸ÑÐµÐ»ÐµÐ¹ Ð² ÑÐ°Ð¼ÐºÐ°Ñ ÑÐµÑÐµÐ²Ð¾Ð¹ ÑÑÑÑÐºÑÑÑÑ. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ñ ÑÐµÑÐµÐ²ÑÐµ ÑÐ¾ÑÐ¼Ñ Ð¸Ð½ÑÐµÐ³ÑÐ°ÑÐ¸Ð¸ Ð½Ð° ÑÑÐ½ÐºÐµ ÑÐ¸Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸, Ð¼Ð¾Ð´ÐµÐ»Ñ ÑÐ¸ÑÑÐµÐ¼Ñ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ ÑÐµÑÐ¸ ÑÐ¸Ð½Ð½ÑÑ ÑÐµÐ½ÑÑÐ¾Ð² N-Tyre, ÑÐ°ÑÐºÑÑÑÑ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¸ ÑÐ¾Ð»Ñ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð² ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ð¸ ÑÑÐ½ÐºÐ° ÑÐ¸Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸, ÑÐ°ÐºÑÐ¾ÑÑ, Ð²Ð»Ð¸ÑÑÑÐ¸Ðµ Ð½Ð° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð² ÑÑÐµÑÐµ Ð¿ÑÐ¾Ð´Ð°Ð¶ ÑÐ¸Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸, Ð° ÑÐ°Ðº Ð¶Ðµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ð¼ÐµÑÐ¾Ð´Ñ Ð¿ÑÐ¸Ð½ÑÑÐ¸Ñ ÑÐµÑÐµÐ½Ð¸Ð¹ Ð¾ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð½Ð° ÑÐ¸Ð½Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ.
description: To date, theoretical and methodological approaches to the formation of a system of franchising in the tyre industry do not take into account the specifics of work in this area, and in relation to the bus market are virtually absent. In addition, the features of franchising in the sphere of sales of tyre products are still unexplored. The paper discusses the conceptual approach to the implementation of the system of franchising in the sphere of tyre industry as a method of improving the organization of sales of tyre manufacturers in the framework of the network structure. Analysis and study of network forms of integration on the market tyre products, the model of a franchise system on the example of the concept of a network of tyre centers N-Tyre, the features and the role of franchising in the market development of tyre products, factors affecting the efficiency of franchising in the sphere of sales of tyre products, as well as proposed methods of decision-making on the implementation of franchising in the bus market.