title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¼Ð¾Ð´ÑÐ»Ñ Â«ÐÐ¸ÑÑÐ¸ÐºÑ24Â» Ð² ÑÐ¸Ð»Ð¸Ð°Ð» ÑÑÑÐ°Ñ Ð¾Ð²Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¡ÐÐ Â«Ð ÐÐ¡Ð-ÐÐ°ÑÐ°Ð½ÑÐ¸ÑÂ»
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a project for implementation of the Â«Bitrix24Â» module in the branch office of the insurance company SAO Â«RESO-GarantiaÂ»
Creators: name: ÐÐ¾ÑÐºÐ¸Ð½Ð°, ÐÐ»Ð°Ð´Ð»ÐµÐ½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÐÐ¸ÑÑÐ¸ÐºÑ24
Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ñ
Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ¸ÑÑÐµÐ¼Ð°
CRM-ÑÐ¸ÑÑÐµÐ¼Ð°
Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ
Ð¿ÑÐ¾ÐµÐºÑ
Bitrix 24
automation
information system
CRM system
implementation
project

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¼Ð¾Ð´ÑÐ»Ñ Â«ÐÐ¸ÑÑÐ¸ÐºÐ¸Ñ24Â» ÐÐ°Ð´Ð°ÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ: 1. ÐÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ¸Ð»Ð¸Ð°Ð»Ð° ÑÑÑÐ°ÑÐ¾Ð²Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¡ÐÐ Â«Ð ÐÐ¡Ð-ÐÐ°ÑÐ°Ð½ÑÐ¸ÑÂ». ÐÐ¿Ð¸ÑÐ°ÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ Ð¿Ð¾ÑÑÑÐ¾Ð¸ÑÑ Ð¼Ð¾Ð´ÐµÐ»Ñ Â«AS ISÂ». ÐÑÑÐ²Ð¸ÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð² Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ°Ñ ÑÐ¸Ð»Ð¸Ð°Ð»Ð°, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÑÐµÐ±ÑÑÑ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿Ð¾Ð´Ð´ÐµÑÐ¶ÐºÐ¸ Ð¸ Ð¿Ð¾ÑÑÑÐ¾Ð¸ÑÑ Ð¼Ð¾Ð´ÐµÐ»Ñ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² Â«TO BEÂ». 2. ÐÑÐ±ÑÐ°ÑÑ Ð¿Ð¾Ð´ÑÐ¾Ð´ÑÑÑÑ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ Ð´Ð»Ñ ÑÐ¸Ð»Ð¸Ð°Ð»Ð° ÑÑÑÐ°ÑÐ¾Ð²Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, ÑÑÐ¸ÑÑÐ²Ð°Ñ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð¸ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ñ Ðº ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð°Ð»Ñ. ÐÑÐ¾Ð²ÐµÑÑÐ¸ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ñ ÑÐµÑÐµÐ½Ð¸Ð¹ Ð½Ð° ÑÑÐ½ÐºÐµ Ð¸ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°ÑÑ Ð²ÑÐ±Ð¾Ñ. 3. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð¿ÑÐ¾ÐµÐºÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ: ÑÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°ÑÑ ÐºÐ¾Ð¼Ð°Ð½Ð´Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð¼, ÑÐ¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÑÐ°Ð¿Ñ Ð¿ÑÐ¾ÐµÐºÑÐ°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ ÑÑÐ¾ÐºÐ¸ ÑÑÐ°Ð¿Ð¾Ð². Ð Ð°ÑÑÑÐ¸ÑÐ°ÑÑ ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÑ Ð·Ð°ÑÑÐ°Ñ Ð½Ð° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ ÐÐ¡ Ð¸ Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÑÑÐ¸ Ð¾ÑÐµÐ½ÐºÑ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð°ÑÑ Ð½Ð° Ð±Ð°Ð·Ðµ ÑÐ¸Ð»Ð¸Ð°Ð»Ð° ÑÑÑÐ°ÑÐ¾Ð²Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¡ÐÐ Â«Ð ÐÐ¡Ð-ÐÐ°ÑÐ°Ð½ÑÐ¸ÑÂ». ÐÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´Ð°Ð½Ð½ÑÑ, ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¼Ð¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð², Ð¼ÐµÑÐ¾Ð´Ñ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð². ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: Ð²ÑÐµ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÐµ Ð·Ð°Ð´Ð°ÑÐ¸ ÐÐÐ  ÑÐµÑÐµÐ½Ñ, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿ÑÐ¾ÐµÐºÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¼Ð¾Ð´ÑÐ»Ñ ÐÐ¸ÑÑÐ¸ÐºÑ24. ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÑÐµÑÑÑ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½ÑÐ¼Ð¸ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ°Ð¼Ð¸ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ Ð¼Ð¾Ð´ÑÐ»Ñ ÐÐ¸ÑÑÐ¸ÐºÑ24: ÑÐ´Ð°Ð»Ð¾ÑÑ Ð¿Ð¾Ð²ÑÑÐ¸ÑÑ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² Ðº ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ ÑÐ»ÑÑÑÐ¸ÑÑ ÐºÐ°ÑÐµÑÑÐ²Ð¾ ÑÐ°Ð±Ð¾ÑÑ, ÑÐµÐ¼ ÑÐ°Ð¼ÑÐ¼ ÑÐ²ÐµÐ»Ð¸ÑÐ¸Ð² Ð¿ÑÐ¸Ð±ÑÐ»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÑÐ²Ð¾Ð´Ñ: Ð·Ð°Ð´Ð°ÑÐ¸Â  ÐÐÐ Â  ÑÐµÑÐµÐ½Ñ,Â  ÑÐµÐ»ÑÂ  Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°,Â  Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸ÐµÂ  Ð¿Ð¾Ð»Ð¾Ð¶Ð¸ÑÐµÐ»ÑÐ½Ð¾Â  Ð¿Ð¾Ð²Ð»Ð¸ÑÐ»Ð¾Â  Ð½Ð°Â  ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸.
description: The purpose of the research is to develop a project for implementing the Bitrix24 module Tasks of the work: 1. Conduct an analysis of the activities of the branch of the insurance company JSC "RESO-Garantia". Describe the companys main business processes and build an âAS ISâ model. Identify problems in the branchâs business processes that require information support and build a âTO BEâ business process model. 2. Select a suitable CRM system for a branch of an insurance company, taking into account the characteristics of the business and functional requirements. Conduct a comparative analysis of existing solutions on the market and justify the choice. 3. Develop an implementation project: form a project management team, plan the stages of the project, determine the timing of the stages. Calculate the cost of implementing IS and assess the economic efficiency of implementing a CRM system. The work was carried out on the basis of a branch of the insurance company JSC "RESO-Garantia". Research methods: data processing and analysis, comparative analysis, business process modeling, methods for assessing project effectiveness. The main results of the study: all the assigned tasks of the development work have been solved, a project for implementing the Bitrix24 module has been developed. The practical significance of the work is determined by the potential results of implementing the Bitrix24 module into the company: it was possible to increase customer loyalty to the company and improve the quality of work, thereby increasing the companyâs profit. Conclusions: the tasks of the VKR were solved, the goal was achieved, the implementation had a positive impact on the financial performance of the organization.