title: Digital-ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«Ð¡ÐºÑÑÐ°ÑÐ¾Ð² ÐÐ¾ÑÐµÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Digital technologies as a tool of communication promotion of the company on the example of Skuratov Coffee
Creators: name: ÐÐ¾Ð·Ð»Ð¾Ð²Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐµÐºÐ»Ð°Ð¼Ð°
PR
digital-ÑÐµÑ Ð½Ð»Ð¾Ð³Ð¸Ð¸
Ð±Ð¸Ð·Ð½ÐµÑ ÐºÐ¾ÑÐµÐµÐ½
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐµ Ð¸ PR Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ
Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½Ð¾Ðµ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ
advertising
digital-technology
business of coffee shops
communication
advertising and PR tools
mobile application

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description: This graduate qualification work is devoted to research in the field of digital technology in the business of coffee shops. The purpose of the study is to ana-lyze and improve the communication promotion of coffee shops. The Research objectives: to study theoretical aspects of digital technolo-gies; to analyze existing methods of commercial organizations communication promotion; to define competitive advantages of a cafe; to study target audi-ences opinion on the necessity to implement mobile application for communi-cation; to evaluate digital technologies efficiency and develop recommendations on further cafe communication activities; to develop terms of reference for mo-bile application development, design of advertising mock-ups. The work was done on the basis of coffee house chain Skuratov Coffee, in particular, on the example of coffee house Skuratov Coffee in St.-Petersburg. As a result of this research we have carried out a detailed analysis of theo-retical aspects of digital-technology, considered variants of communication promotion, developed a concept of mobile application, its visual and functional characteristics, technical specifications of creating an application, calculated the budget for its creation and promotion and indicated key performance indicators for the coffee shop chain Skuratov Coffee.