title: Communication strategy for promotion book publishing project in Russia and European countries
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: ÐÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ½Ð¸Ð³Ð¾Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð² Ð Ð¾ÑÑÐ¸Ð¸ Ð¸ ÑÑÑÐ°Ð½Ð°Ñ ÐÐ²ÑÐ¾Ð¿Ñ
Creators: name: ÐÑÐ°ÑÐºÐ¾, ÐÐ¾Ð»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: communication strategy
public relations
advertising
book promotion
biographical interview
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ÑÐ²ÑÐ·Ð¸ Ñ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑÑ
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Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÐºÐ½Ð¸Ð³
Ð±Ð¸Ð¾Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ðµ Ð¸Ð½ÑÐµÑÐ²ÑÑ

description: This work is devoted to the study and development of a communication strategy for the promotion of a book publishing project in Russia and European countries. The research is based on the analysis of the activities of the children's publishing house Â«SamokatÂ», the existing communication strategy of the publishing house, as well as conducting biographical interviews of consumers of books. The study identified problems in the promotion of the book publishing project and the use of communication tools. As a result, a comprehensive communication strategy was proposed to promote this book publishing project. Tasks that were solved during the study: 1) The study of the theoretical foundations of communication strategy, the features of the book market and children's publications in terms of promotion and role in the formation of a child's personality; 2) Analysis of the specifics of the children's publishing house Â«SamokatÂ» activities, the culture of reading and consumer behavior of the company's target audience based on a biographical interview; 3) Development of a communication strategy to promote a book publishing project in Russia and European countries, as well as ways to assess the effectiveness of this strategy. As a result of the research, recommendations were put forward to promote the book publishing project, which can be used in the company's communication activities to expand its target audience and develop other areas of its activities.
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