title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÐµÐ¹ ÐºÐ°Ðº ÑÐ»ÐµÐ¼ÐµÐ½Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½ÑÑ ÑÑÑÐµÐ¶Ð´ÐµÐ½Ð¸Ð¹
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of branding of social media platforms as an element of marketing strategy of educational institutions
Creators: name: ÐÑÐ´ÑÑÐ²ÑÐµÐ²Ð°, ÐÐ¾Ð»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
Ð°Ð¹Ð´ÐµÐ½ÑÐ¸ÐºÐ°
corporate identity
branding
marketing
social media
identity

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description: Theme of the graduate qualification work of bachelor: Â«Development of branding of social media platforms as an element of marketing strategy of educationalÂ».The purpose of the workÂ isÂ to explore how educational companies can successfully create and manage their corporate identity in the context of social media by developing a social media brand identity for promotion in the online space.Tasks of work:Â -Â Â Development of corporate identity for the Graduate School of Business Engineering;-Â Â Analysis of the effectiveness of the marketing strategy.Work is performed on the basis ofÂ the records and proceedings of the Graduate School of Business Engineering.Methods:Â data collection and processing, graphical representation of information, social media analytics, benchmarking.The main results of the work:Â - the necessity of rebranding the social networks of the educational institution was substantiated;Â - The analysis of the corporate identity of competitors' social networks was carried out;- the requirements for the new corporate identity of the educational institution were formulated;Â - corporate identity for social networks of an educational institution was developed;- the relevance and effectiveness of the updated corporate identity was proved.The practical significance of the workÂ stems from the results of the institution's social media rebranding: increasing the Company's visibility, gaining customer loyalty, increasing the target audience and their engagement with the content.Conclusions.Â The tasks of the thesis have been solved, the goal has been achieved, the scope of the results has been determined. The scope of the results has been defined - the social networks of the HSBE.