title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐµÑÑÐ° ÐÐµÑÐ»ÐµÐ½ ÐÐ¾ÑÑÐ¾ÐºÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a set of measures to increase business competitiveness based on the innovation policy of the enterprise Leroy Merlin Vostok LLC
Creators: name: ÐÐ³ÑÑÑÐ¾Ð²Ð°, ÐÐ½Ð¶ÐµÐ»Ð¸ÐºÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¸
Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¹
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÑ
ÐÐÐ Â« ÐÐÐ Ð£Ð ÐÐÐ ÐÐÐÂ»
competitiveness
innovations
introduction of innovations
competitors
LLC Â«LEROY MERLINÂ»

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description: The aim of the graduate qualification work is development of measures to improve competitiveness based on innovative approaches at the Leroy Merlin Vostok LLC enterprise. The work has been carried out on the materials from Leroy Merlin Vostok LLC. Research methods used: data collection and analysis, comparative analysis, SWOT analysis, competitiveness polygon method, assessment of the economic efficiency of proposed activities. The following software and information technologies were used in data processing: Microsoft Office, including Microsoft Word and Microsoft Excel. The main results of the graduate qualification work: â theoretical aspects of competitiveness and innovation have been studied; â an analysis of the companyâs activities, including financial indicators, was carried out; â the main competitors of the company were analyzed; â problems of competitiveness and the need to introduce innovations have been identified; â measures have been developed to solve identified problems; â an economic justification for the proposed activities was provided. The areas of the graduate qualification work results application: the possibility of implementing the proposed measures to increase the competitiveness of Leroy Merlin Vostok LLC based on the implementation of innovation policy. Conclusions. Tasks have been solved, aim has been achieved, the areas of the results application have been determined.