title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Business development strategy plan
Creators: name: Ð¢ÑÑÑÑÐµÐ², ÐÐ³Ð¾ÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ðµ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ
ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð°Ñ ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾ÑÑÑ
ÑÐµÐ¼Ð¿ ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾Ð³Ð¾ ÑÐ¾ÑÑÐ°
ÑÐ¾ÑÑ Ð¿ÑÐ¾Ð´Ð°Ð¶
Ð¸Ð·Ð´ÐµÑÐ¶ÐºÐ¸
ÑÐµÐ½ÑÐ°Ð±ÐµÐ»ÑÐ½Ð¾ÑÑÑ
Ð¿ÑÐ¸Ð±ÑÐ»Ñ
strategic development
financial sustainability
sustainable growth rate
sales growth
costs
profitability
profit

description: Ð¦ÐµÐ»Ñ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ - ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð¸ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°ÑÑ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÐÐÐ ÑÐ¸ÑÐ¼Ð° Â«ÐÐ¾Ð½ÑÑÂ».
Ð ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÐµ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð°ÑÐ¿ÐµÐºÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ, Ð¾ÑÐ½Ð¾Ð²Ñ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸, Ð²Ð°Ð¶Ð½Ð¾ÑÑÑ Ð¾ÑÐµÐ½ÐºÐ¸ Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¹ Ð¸ Ð²Ð½ÐµÑÐ½ÐµÐ¹ ÑÑÐµÐ´Ñ. Ð Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ Ð´Ð°Ð½Ð¾ Ð¿Ð¾Ð»Ð½Ð¾Ðµ Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ ÐÐÐ ÑÐ¸ÑÐ¼Ñ Â«ÐÐ¾Ð½ÑÑÂ», Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð²Ð½ÐµÑÐ½ÐµÐ¹ ÑÑÐµÐ´Ñ, ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð², Ð¾ÑÐµÐ½ÐµÐ½ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½ÑÐ¹ ÑÑÐ½Ð¾Ðº Ð¿Ð¾ÑÑÐ°Ð²ÑÐ¸ÐºÐ¾Ð² ÑÑÑÑÑ Ð¸ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ ÑÑÐ±Ð¾Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð². Ð ÑÐ°Ð·Ð´ÐµÐ»Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¹ ÑÑÐµÐ´Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¸Ð·Ð»Ð¾Ð¶ÐµÐ½Ð° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÑÑÐºÑÑÑÐ° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ, Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ¸ÑÑÐµÐ¼Ð° ÐµÐ³Ð¾ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ. ÐÑÐ¾Ð±Ð¾Ðµ Ð²Ð½Ð¸Ð¼Ð°Ð½Ð¸Ðµ ÑÐ´ÐµÐ»ÐµÐ½Ð¾ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ð¾Ð¼ Ð¸ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð¾Ð¼ Ð² ÑÐµÐ»Ð¾Ð¼. ÐÐ¾ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ°Ð¼ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾-ÑÐ¾Ð·ÑÐ¹ÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÐ´ÐµÐ»Ð°Ð½ Ð²ÑÐ²Ð¾Ð´ Ð¾ Ð½Ð¸Ð·ÐºÐ¾Ð¼ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ðµ ÑÐµÐ½ÑÐ°Ð±ÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¸ Ð½Ð¸Ð·ÐºÐ¾Ð¹ Ð¿ÑÐ¸Ð±ÑÐ»Ð¸. ÐÑÐµÐ½ÐºÐ° Ð²Ð½ÐµÑÐ½ÐµÐ¹ ÑÑÐµÐ´Ñ Ð±ÑÐ´ÐµÑ ÑÐ´ÐµÐ»Ð°Ð½Ð° Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÑ SNW Ð°Ð½Ð°Ð»Ð¸Ð·, Ð² ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ ÐºÐ¾ÑÐ¾ÑÐ¾Ð³Ð¾ Ð²ÑÑÐ²Ð¸Ð¼ ÑÐ»Ð°Ð±ÑÐµ Ð¸ ÑÐ¸Ð»ÑÐ½ÑÐµ ÑÑÐ¾ÑÐ¾Ð½Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ, Ð¿Ð¾Ð´ÑÐµÑÐºÐ½ÐµÐ¼ ÑÐ³ÑÐ¾Ð·Ñ Ð´Ð»Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ. ÐÑÐ¸ Ð¾ÑÐµÐ½ÐºÐµ Ð¼Ð°ÐºÑÐ¾ÑÑÐµÐ´Ñ Ð±ÑÐ´ÐµÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½ Ð¼ÐµÑÐ¾Ð´ PEST-Ð°Ð½Ð°Ð»Ð¸Ð·Ð°. ÐÐ½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ð¸ Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ¼ Ð¿Ð¾ ÐÐ°Ð¹ÐºÐ»Ñ ÐÐ¾ÑÑÐµÑÑ. Ð¦ÐµÐ»ÑÑ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿Ð»Ð°Ð½Ð° ÑÐ²Ð»ÑÐµÑÑÑ Ð·Ð°Ð²Ð¾ÐµÐ²Ð°Ð½Ð¸Ðµ 30% Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ° ÑÐ±ÑÑÐ°. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¸ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¾Ð±Ð·Ð¾ÑÐ° Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ ÑÐ°Ð½ÐºÐ° ÑÐ±ÑÑÐ°, ÑÐ¾Ð²Ð°ÑÐ½Ð¾Ð³Ð¾ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ°, Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð²Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹. ÐÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½ Ð¿Ð»Ð°Ð½ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹, ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐÐÐ ÑÐ¸ÑÐ¼Ñ Â«ÐÐ¾Ð½ÑÑÂ», ÐºÐ¾ÑÐ¾ÑÑÐµ Ð¿Ð¾Ð¼Ð¾Ð³ÑÑ ÐµÐ¹ ÑÐ²ÐµÐ»Ð¸ÑÐ¸ÑÑ Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸ Ð¸, ÐºÐ°Ðº ÑÐ»ÐµÐ´ÑÑÐ²Ð¸Ðµ, ÑÐ²ÐµÐ»Ð¸ÑÐ¸ÑÑ Ð¿ÑÐ¸Ð±ÑÐ»Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ. Ð ÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¿Ð¾Ð·Ð²Ð¾Ð»Ð¸Ñ ÑÐ²ÐµÐ»Ð¸ÑÐ¸ÑÑ ÑÐ¸ÑÑÑÑ Ð¿ÑÐ¸Ð±ÑÐ»Ñ Ð¸ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÑ ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾ÑÑÑ ÐÐÐ ÑÐ¸ÑÐ¼Ð° Â«ÐÐ¾Ð½ÑÑÂ».
description: A major aim of this thesis â is to create and develop substantiate strategic development directions for The Limited Liability Company Â«KonusÂ». In this thesis, we have considered theoretical aspects of the company's strategic development, fundamentals of strategy formation, internal and external environment. In the practical part the full description of The Limited Liability Company Â«KonusÂ» given, analysis of the external environment, competitors carried out, the potential market of suppliers of raw materials and consumers of fish products estimated. The analysis section of the internal environment of the enterprise describes the organizational structure of the enterprise and the information system for its management. Special attention paid to production management and personnel management in general. Based on the results of the analysis of financial and economic activity of the enterprise it concluded that the indicator of profitability and low profit is low. The assessment of the external environment done using SNW analysis, which will reveal weaknesses and strengths of the enterprise highlight threats to the enterprise. The goal of the strategic plan is to win 30% of the potential market. Based on the analysis carried out and the review of the literature carried out, measures proposed to increase the rank of sales, commodity assortment, investments. A plan of measures, strategic development of The Limited Liability Company Â«KonusÂ» proposed, which will help it to increase sales and, as a result, increase profits of the enterprise. Implementation of the project will increase net profit and financial stability of The Limited Liability Company Â«KonusÂ».