title: ÐÐ½Ð°Ð»Ð¸Ð· Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÐµÐ¹ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ Ð¸ Ð¸Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð² ÑÐµÐºÐ»Ð°Ð¼Ðµ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Fitness House)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The consumer needs analysis and itâs usage in advertising (on the example of âFitness Houseâ)
Creators: name: ÐÐ²Ð°Ð½Ð¾Ð²Ð°, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2025
Subjects: ÑÐµÐºÐ»Ð°Ð¼Ð°
Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÐ¸ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹
Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¾Ðµ Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ
ÑÐµÐ¾ÑÐ¸Ð¸ Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÐµÐ¹
Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ ÑÐµÐºÐ»Ð°Ð¼Ñ
advertising
consumer behavior
teories of needs
consumer needs
the impact of advertising

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ Ð²Ð¾Ð·Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ Ð½Ð° Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÐ¸ ÑÐ°Ð·Ð½ÑÑ ÑÐµÐ³Ð¼ÐµÐ½ÑÐ¾Ð² ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ð´Ð»Ñ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«Ð¤Ð¸ÑÐ½ÐµÑ-Ð¥Ð°ÑÑÂ» ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð½Ð°ÑÑÐ½ÑÐµ ÑÐ°Ð±Ð¾ÑÑ Ð¿Ð¾ Ð¿ÑÐµÐ´Ð¼ÐµÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ; Ð¾Ð¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ ÑÐ°Ð·Ð½Ð¸ÑÑ Ð¼ÐµÐ¶Ð´Ñ Ð¼Ð¾ÑÐ¸Ð²Ð¾Ð¼, Ð½ÑÐ¶Ð´Ð¾Ð¹ Ð¸ Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÑÑ; Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÑ ÐºÐ¾Ð½ÑÐµÐ¿ÑÑÐ°Ð»ÑÐ½ÑÐµ Ð¿Ð¾Ð´ÑÐ¾Ð´Ñ ÑÑÑÐ½ÑÑ Ð½Ð° Ð¾Ð±ÑÐµÐºÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸ ÑÐ´ÐµÐ»Ð°ÑÑ Ð²ÑÐ²Ð¾Ð´Ñ; Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð¾Ð±ÑÐ¸Ðµ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸; Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÐµÐ¹ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² ÑÐµÑÐ¸ Â«Ð¤Ð¸ÑÐ½ÐµÑ-Ð¥Ð°ÑÑÂ»; ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð²Ð¾Ð·Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ Ð½Ð° ÑÐ°Ð·Ð½ÑÐµ ÑÐµÐ³Ð¼ÐµÐ½ÑÑ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ ÑÐ°Ð±Ð¾Ñ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÐµÐ¹ (Ð¤. ÐÐ¾ÑÐ»ÐµÑ, Ð.Ð. ÐÐµÐ»Ð»ÐµÑ., Solomon, M. R., ÐÐ°ÐºÐµÑ Ð., Ð¡Ð¸Ð´Ð¾ÑÐµÐ½ÐºÐ¾, Ð. Ð. Ð¸ Ð´Ñ.); ÑÐµÐ¾ÑÐ¸Ð¸ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¾Ð³Ð¾ Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ; Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÐµÐ¹; ÑÐ¾Ð»Ð¸ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð² ÑÐ´Ð¾Ð²Ð»ÐµÑÐ²Ð¾ÑÐµÐ½Ð¸Ð¸ Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÐµÐ¹. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð¿ÑÐ¾Ð´ÐµÐ»Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð²Ð¾Ð·Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ Ð½Ð° Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÐ¸ ÑÐ°Ð·Ð½ÑÑ ÑÐµÐ³Ð¼ÐµÐ½ÑÐ¾Ð² ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸.
description: This work is devoted to the development of recommendations for influencing the needs of different segments of the target audience to improve advertising communication of the company âFitness Houseâ. Tasks that were solved in the course of the research: to analyze scientific works on the subject of research; to determine the difference between the motive and need; to study the conceptual approaches of scientists on the object of research and draw conclusions; to analyze the general characteristics of the company; to conduct a marketing research of the needs of customers of the network âFitness Houseâ; to develop recommendations for influencing different segments of the target audience of the company. The work was carried out on the basis of the works of Russian and foreign researchers (F. Kotler, K.L. Keller., Solomon, M. R., Aaker D., Sidorenko, E. A., etc.); the theory of consumer behavior; methods of needs analysis; the role of advertising in meeting needs. As a result of the work done, recommendations for influencing the needs of different segments of the target audience were developed.