title: ÐÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½ÑÑ ÑÑÐ»ÑÐ³ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐ¨Ð£Ð ÐÐÐÐ­Ð¸Ð¢ Ð¡ÐÐ±ÐÐ£
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Promotion of educational services by example of GSMB of IIMET of SPbPU
Creators: name: ÐÐ½Ð¸ÑÐ¸Ð¼Ð¾Ð²Ð°, ÐÐ»ÐµÐºÑÐ°Ð½Ð´ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½ÑÑ ÑÑÐ»ÑÐ³
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ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ
promotion of educational services
advertising
internet marketing tools
education
informatoin collection
the target audience

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description: The title of the bachelor graduate qualification work: âPROMOTION OF EDUCATIONAL SERVICES BY EXAMPLE OF GSMB OF IIMET OF SPbPUâ. The aim of the graduate qualification work is to study the promotion of educational services in the market. Tasks of the graduate qualification work: - consider the list of services provided by GSMB OF IIMET OF SPbPU; - to get acquainted with the competitors of the GSMB OF IIMET OF SPbPU on educational services in St. Petersburg; - to analyze the activities of the organization to promote educational services at the GSMB OF IIMET OF SPbPU; - find out about the events (whether they were at all); - give recommendations on the promotion of educational services. The graduate qualification work was carried out on the basis of materials of the GSMB OF IIMET OF SPbPU. Methods: General A general scientific research method was used: a comparative analysis of competitors, and a method was proposed for promoting advertising on the YouTube site, based on collected data from Internet resources and the use of personal data. The main results of the graduate qualification work: - analysis of competitors was carried out, the advantages of the main competitors were considered; - a strategy for the development of educational services was proposed. The practical significance of the work is research and evaluation of educational services at GSMB OF IIMET OF SPbPU.