title: ÐÐ½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¸ Ð² ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Investment in development of retail companies
Creators: name: ÐÐ¾ÑÐ¾Ð¶ÐµÐ¹ÐºÐ¸Ð½Ð°, ÐÐ»Ð¸Ð·Ð°Ð²ÐµÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¸
Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¿ÑÐ¾ÐµÐºÑ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ñ
Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
investment
investment project
competitiveness
retail trade
competition
investment analysis

description: ÐÐ±ÑÐµÐºÑ Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ â Ð¾ÑÑÐ°ÑÐ»Ñ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ Ð² Ð Ð¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¹ Ð¤ÐµÐ´ÐµÑÐ°ÑÐ¸Ð¸, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½ Â«Jeans HouseÂ», Ð²ÐµÐ´ÑÑÐ¸Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ Ð½Ð° ÑÑÐ½ÐºÐµ Ð´ÑÐµÑÑâÑÐ¸ÑÐµÐ¹Ð»Ð° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾ ÐÐ¾Ð²Ð³Ð¾ÑÐ¾Ð´Ð°. Ð¦ÐµÐ»ÑÑ Ð´Ð¸ÑÑÐµÑÑÐ°ÑÐ¸Ð¸ ÑÐ²Ð»ÑÐµÑÑÑ Ð²ÑÐ±Ð¾Ñ Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð²Ð°ÑÐ¸Ð°Ð½ÑÐ° Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð´Ð»Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð² ÑÑÐµÑÐµ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸, ÑÑÐ¾ Ð¿Ð¾Ð·Ð²Ð¾Ð»Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÑÐ¼, ÑÐ°Ð±Ð¾ÑÐ°ÑÑÐ¸Ð¼ Ð² ÑÐ¼ÐµÐ¶Ð½Ð¾Ð¹ ÑÑÐµÑÐµ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð² Ð¿ÐµÑÐ¸Ð¾Ð´ ÐºÑÐ¸Ð·Ð¸ÑÐ° Ð¸Ð»Ð¸ Ð¿Ð¾Ð¸ÑÐºÐ° Ð¿ÑÑÐµÐ¹ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ, Ð¿ÑÐ¸Ð¼ÐµÐ½ÑÑÑ Ð¿ÑÐ¾ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½ÑÐµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸. Ð ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´Ð²ÑÑ Ð°Ð»ÑÑÐµÑÐ½Ð°ÑÐ¸Ð²Ð½ÑÑ Ð²Ð°ÑÐ¸Ð°Ð½ÑÐ¾Ð² â Ð¾ÑÐºÑÑÑÐ¸Ðµ Ð¾ÑÑÐ»Ð°Ð¹Ð½ ÑÐ¾ÑÐºÐ¸ Ð¸Ð»Ð¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°, Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð²ÑÐ±ÑÐ°Ð½Ð½Ð¾Ð³Ð¾ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð´Ð»Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÐµÐ»ÐµÐ¹ Ð¿ÑÐ¸ Ð²ÑÐ±Ð¾ÑÐµ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð´Ð»Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ. ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ ÑÐµÐ»Ð¸ ÑÐ°ÑÐºÑÑÑÐ° ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ°Ñ Ð±Ð°Ð·Ð° Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¹ Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸, Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½ Ð¾Ð±Ð·Ð¾Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¹ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ð¸, ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐµÐºÑÑÐ¸Ðµ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ Ð¸ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð² ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ðµ. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ: ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¸ Ð·Ð°ÑÑÐ°Ñ, ÑÑÐµÐ½Ð°ÑÐ½ÑÐ¹ Ð¿Ð¾Ð´ÑÐ¾Ð´, Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¹ Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½Ð¾Ð¹ Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð¹ EXCEL Ð¼Ð¾Ð´ÐµÐ»Ð¸. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð´Ð¾ÐºÐ°Ð·Ð°Ð½Ð¾, ÑÑÐ¾ Ð² ÑÐ°Ð¼ÐºÐ°Ñ ÑÐ°Ð·Ð²Ð¸Ð²Ð°ÑÑÐ¸ÑÑÑ ITâÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹, Ð±Ð¾Ð»ÐµÐµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ñ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¸ Ð² Ð¿ÑÐ¾ÐµÐºÑ Ð¾ÑÐºÑÑÑÐ¸Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑâÐ¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°, Ð° Ð¿ÑÐ¸ ÑÑÑÑÐµ Ð½ÐµÑÑÐ°Ð±Ð¸Ð»ÑÐ½Ð¾Ð¹ ÑÐ¿Ð¸Ð´ÐµÐ¼Ð¸Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð¾Ð±ÑÑÐ°Ð½Ð¾Ð²ÐºÐ¸ Ð² 2020 Ð³Ð¾Ð´Ñ ÑÑÐ¾ Ð¿Ð¾Ð·Ð²Ð¾Ð»Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÑÑÐ°Ð±Ð¸Ð»ÑÐ½Ð¾ ÑÐ°Ð·Ð²Ð¸Ð²Ð°ÑÑÑÑ, ÑÐ°Ðº ÐºÐ°Ðº Ð¿ÑÐ¸ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸ÑÑ Ð² 721 692 ÑÑÐ±Ð»Ñ, ÑÑÐ¾Ðº Ð¾ÐºÑÐ¿Ð°ÐµÐ¼Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ° ÑÐ¾ÑÑÐ°Ð²Ð¸Ñ 5 Ð¼ÐµÑÑÑÐµÐ².
description: The Object of this research is the retail industry in the Russian Federation, as well as the Jeans House store, which operates in the dress retail market of Veliky Novgorod. The purpose of the dissertation is to choose the most effective investment option for the development of an enterprise in the retail sector, which will allow companies working in a related field of activity during a crisis or search for ways to develop, to apply the developed recommendations. In the course of the study, a comparative analysis of two alternative options was conducted â opening an offline point or an online store, the effectiveness of the selected investment project was evaluated, and recommendations were developed for entrepreneurs when choosing a project for development. To achieve this goal, the theoretical basis of investment and competitiveness is revealed, the main strategies for the development of companies in the context of digitalization are reviewed, and current trends and problems in retail are considered. The paper uses various methods: cost classification, scenario approach, investment efficiency assessment using the developed automated EXCEL model. As a result, it is proved that within the framework of developing IT technologies, investments in the project of opening an online store are more effective, and taking into account the unstable epidemiological situation in 2020, this will allow the company to develop steadily, since with an investment of 721,692 rubles, the payback period of the proposed project will be 5 months.