title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð´Ð»Ñ Ð²ÑÑ Ð¾Ð´Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½Ð° Ð½Ð¾Ð²ÑÐ¹ ÑÑÐ½Ð¾Ðº Ð² ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ ÑÑÐ»Ð¾Ð²Ð¸ÑÑ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a complex of measures for the entry of the enterprise to a new market in modern conditions
Creators: name: ÐÑÐ»ÑÑÐ¼Ð°Ð¼Ð¼ÐµÐ´Ð¾Ð²Ð°, Ð­Ð½Ðµ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð²Ð½ÐµÑÐ½Ð¸Ð¹ ÑÑÐ½Ð¾Ðº
ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð¿Ð¾ÑÑÐµÐ´Ð½Ð¸Ðº
ÑÐ±ÑÑ
foreign market
trading enterprise
international market
strategy
intermediary
sales

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description: The title of the bachelor graduate qualification work: Â« Development of a set of measures for an enterprise to enter a new market in modern conditionsÂ». The aim of the graduate qualification work is to study theoretical approaches to the issue of companies entering foreign markets and offer recommendations for the internationalization of Lentas activities. The work has been carried out on the materials of Lenta LLC. Research methods used: general scientific research methods - content and comparative analysis, analogy method; SWOT analysis; methods for assessing the investment attractiveness of projects. The main results of the graduate qualification work: - studied the theoretical aspects of the companys entry into the international market, - a description of the activities of Lenta LLC was drawn up, - analysis of the market situation, identification of the needs and problems of the company, - developed recommendations for improving the activities of the enterprise, - an assessment of the economic efficiency of the proposed activities was carried out based on the calculation of indicators such as NPV (net present value) and payback period. The areas of the graduate qualification work results application - trading activity, economic justification for entering a foreign market. When collecting the data necessary for the performance of the work, the search engines Â«GoogleÂ» and Â«YandexÂ» were used. The following programs were used for data processing: MS Word and MS Excel. Conclusions of graduate qualification work. The tasks of the WRC have been solved, the goal has been achieved, the scope of the results has been determined.