title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð° Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a business plan for online store
Creators: name: ÐÑÐ·Ð»Ð¾Ð²Ð°, ÐÐ°ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½
ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐ¹ Ð¿Ð»Ð°Ð½
Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¿Ð»Ð°Ð½
ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
ÑÑÐ°Ð²ÐºÐ° Ð´Ð¸ÑÐºÐ¾Ð½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ
business plan
financial plan
organizational plan
economic efficiency
competitiveness
discount rate

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description: The theme of the final qualifying work: "Development of a business plan for online store".This work is devoted to the development of measures to bring a new online store selling goods for animals to the market.The object of study of this work is an online pet store.The subject of this work is the launch of a new organization - an online store of pet supplies to the market of Moscow and the Moscow region.In the process of work, a characteristic of the organizational and legal status of the organization is given. Also in the course of the work, a marketing strategy for the development of the enterprise was developed. In particular, the external and internal environment of the organization is analyzed, the process of formation of the price, commodity, assortment, marketing policy of the enterprise is considered. The system of promoting goods to the market with the study of the target audience of the organization is also considered.In the course of the work, the main competitors of the organization were analyzed.A sales plan for the organization was developed, as well as an organizational plan and the formation of a personnel policy to launch the online store, a legal plan was considered, the risks of the organization were studied, and a financial plan for the online store was formed.At the end of the work, the financial indicators of the project for bringing an online store to the market were studied. Conclusions were drawn about the effectiveness of the proposed strategy for bringing the organization to the market and launching an online store.