title: Ð¤Ð¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Formation of strategy of commercial activity of the enterprise
Creators: name: Ð§Ð¶Ð°Ð½ Ð¦Ð·Ðµ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸
ÑÑÐ½Ð¾ÑÐ½Ð°Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ñ
Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
corporate strategy
strategy of commercial activity
market competition
planning

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description: This work is devoted to the development ofï¼Formation of strategy of commercial activity of the enterprise In the course of the research the following tasks were solved: 1) to study the theoretical basis of the strategy of commercial activity; 2) To understand the stages of development of strategy of commercial activity; 3) To analyse the main content and objectives of commercial activity of the enterprise and the basic position of the enterprise; 4) To analyse the market environment of the enterprise and the competitive environment of the regional market; 5) To develop a strategic plan of commercial activity of the enterprise on the basis of the analyses made; 6) Evaluate the risk of the plans effectiveness with the help of complex performance indicators. In the course of the work, the theoretical foundations of business activity strategy, the economic nature and types of business activity strategy, the objectives and functions of a business plan, and the main components of business activity were studied. A strategic marketing plan, a plan to open new product lines and a feasibility assessment based on the developed plan were developed by analysing the market environment of Siemens Home Appliances in China and the competitive environment in the regional market to develop and optimise a plan for Siemens Home Appliances business activities in China and to increase the companys visibility in the market. The work resulted in a plan to improve Siemens Home Appliances business activities in China, the content of which was highly feasible in terms of overall performance. Search engines such as Yandex and Google were used to collect the data required for the work. Microsoft Excel programme is used to process the data.