title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð²ÑÑ Ð¾Ð´Ð° IT-ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a marketing strategy for an it companyâs entry into the international market
Creators: name: Ð ÑÐ´Ð¸Ðº, ÐÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð²ÑÑ Ð¾Ð´ Ð½Ð° ÑÑÐ½Ð¾Ðº
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
ÐºÐ¾Ð½ÑÑÐºÑÑÑÐ° ÑÑÐ½ÐºÐ°
PEST-Ð°Ð½Ð°Ð»Ð¸Ð·
SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·
Ð½Ð°Ð²Ð¸Ð³Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ ÐÐ
Â«ÐÑÐ±Ð»ÑÐÐÐ¡Â»
marketing strategy
entering the market
marketing research
competitiveness
market conditions
PEST analysis
SWOT analysis
navigation software
"DoubleGIS"

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description: The aim of the work is to develop a marketing strategy for an IT company entering the Turkish market. The following tasks were solved: â to consider the theoretical foundations of improving strategic marketing activities â to study the concept of "marketing strategy", scientific approaches to this term, as well as the classification of marketing strategies; â to study the existing ways of enterprises entering foreign markets; â explore the navigation software market and the specifics of choosing strategies for companies in the IT industry; â to identify the main problems of choosing strategies for IT companies to enter the international market; â to make an organizational and economic analysis of the economic activity of LLC "DoublGIS; â make an analysis of the companys marketing activities and assess its competitiveness; â based on the analysis to determine the best marketing strategy for the organization; â to develop a set of measures to implement a marketing strategy in order to enter the Turkish market; â determine the economic efficiency of the chosen strategy. In the course of the work, the marketing system of the company. "DoublGIS" was studied and a strategy was developed for its introduction to the Turkish market. Based on the companys current marketing system and general trends in the industry, strategic recommendations were proposed for the successful operation of the company in the foreign market. When collecting the data needed to perform the work, we used the search engines Google and Yandex, for data processing was used Microsoft Excel.