title: ÐÑÐµÐ½Ð´Ð¸Ð½Ð³ Ð² Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¼ Ð±Ð¸Ð·Ð½ÐµÑÐµ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ¾Ð½ÐºÑÐµÑÐ½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Branding in international business on the example of a specific company
Creators: name: ÐÑÐ»Ð¸Ð³Ð¸Ð½, ÐÑÑÐµÐ¼
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³
Ð±ÑÐµÐ½Ð´
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð¾Ð²Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð¾Ð¼
ÑÐ¼Ð°ÑÑÑÐ¾Ð½Ñ
apple
huawei
samsung
branding
brand
marketing
branding activity
improvement of branding management
smartphones

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð¾Ð²Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Apple, Ð° Ð¿ÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ â ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð¾Ð¼ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Apple Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ. 
Ð¦ÐµÐ»ÑÑ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Apple. 
Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð½Ð°Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ ÐÐÐ  Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸Ð»Ð¸ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÑÐ½ÐºÐ° Ð¸ ÑÐ»Ð°Ð±ÑÑ ÑÑÐ¾ÑÐ¾Ð½ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð² ÑÐ°ÑÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð¸ ÑÐµÑÐ²Ð¸ÑÐ¾Ð², Ð° ÑÐ°ÐºÐ¶Ðµ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐµÑ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸. 
Ð ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¾ Ð½ÐµÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²Ð¸Ðµ Ð¼ÐµÐ¶Ð´Ñ Ð²Ð¾ÑÐ¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÐµÐ¼ÑÐ¼ Ð±ÑÐµÐ½Ð´Ð¾Ð¼ Ð¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. Ð­ÑÐ¾ ÑÐ²ÑÐ·Ð°Ð½Ð¾ Ñ ÑÐµÐ¼, ÑÑÐ¾ Ð² Ð¿Ð¾ÑÐ»ÐµÐ´Ð½ÐµÐµ Ð²ÑÐµÐ¼Ñ Ð¸Ð·-Ð·Ð° ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÐ¸ ÑÑÐ½ÐºÐ° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ Ð¿ÐµÑÐµÑÑÐ°Ð»Ð° Ð²ÑÐ¿ÑÑÐºÐ°ÑÑ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ Ð¸ Ð¿ÐµÑÐµÐ¾ÑÐ¸ÐµÐ½ÑÐ¸ÑÐ¾Ð²Ð°Ð»Ð°ÑÑ Ð½Ð° ÑÐµÑÐ²Ð¸ÑÑ. 
ÐÐ½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð¾Ð±ÑÑÐ»Ð¾Ð²Ð»ÐµÐ½Ð° Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸ÐµÐ¼ ÑÑÐµÐ½Ð´Ð° Ð½Ð° ÑÐ»ÑÑÑÐµÐ½Ð¸Ðµ ÑÐµÑÐ²Ð¸ÑÐ¾Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸Ð·-Ð·Ð° ÑÐºÐ¾ÑÐ¾Ð³Ð¾ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð° Ð¿Ð¾ÑÑÐ°ÑÐ¸Ð²Ð½Ð¾Ð¹ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð¸ÐºÐ¸ Ð¸ Ð´ÑÑÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð².
description: The object of the study of this final qualifying work is the branding activities of Apple, and the subject is the improvement of branding man-agement of Apple in the international market. 
The purpose of this work is to develop recommendations for improving the branding activities of Apple. 
In the process of writing FQW conducted market research and weaknesses of the company, in particular products and services, as well as identifying the compliance of the companyâs branding of its activities. 
In the course of research and development activities revealed a discrepancy between the perceived brand and the company's activities. This is due to the fact that recently, due to the specifics of the market, the company ceased to produce innovative products and reoriented to services. 
The significance of this work is due to the identification of a trend to improve the company's services due to the rapid achievement of technological perfection of portable electronics and other products.