title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«ÐÐ¸Ð¼Ð¼-ÐÐ¸Ð»Ð»Ñ-ÐÐ°Ð½Ð½Â» Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¸ Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ° Ð¿ÑÐ¾Ð´Ð°Ð¶Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a Wimm-Bill-Dann company improvement project on the basis of analysis and optimization of a business sales process
Creators: name: ÐÐ±Ð¸ÑÐºÐ¾, ÐÐ¼Ð¸ÑÑÐ¸Ð¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð°Ð½Ð°Ð»Ð¸Ð·
ÐÐÐ
ÐÐ¤Ð£
KPIâs
Ð¸Ð½ÑÐµÐ³ÑÐ°ÑÐ¸Ñ
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ°
ÑÐ¸ÑÑÐµÐ¼Ð° Ð¼Ð¾ÑÐ¸Ð²Ð°ÑÐ¸Ð¸
Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ
analysis
YDG
KFU
integration
development
motivation system
implementation.

description: Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ - Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¸ Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ° Â«Ð¿ÑÐ¾Ð´Ð°Ð¶Ð°Â», ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð¸ Ð²Ð½ÐµÐ´ÑÐ¸ÑÑ Ð¿ÑÐ¾ÐµÐºÑ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ ÐÐ Â«ÐÐ¸Ð¼Ð¼-ÐÐ¸Ð»Ð»Ñ-ÐÐ°Ð½Ð½Â». Ð ÑÐ¾Ð´Ðµ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÐÐÐ , Ð±ÑÐ»Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð·Ð°Ð´Ð°ÑÐ¸, Ð° Ð¸Ð¼ÐµÐ½Ð½Ð¾: - Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð¸ ÐµÑ Ð±Ð»Ð¸Ð¶Ð°Ð¹ÑÐ¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð² Ð½Ð° ÑÑÐ½ÐºÐµ Ð¿Ð¾ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ñ Ð¸ Ð¿ÑÐ¾Ð´Ð°Ð¶Ðµ Ð¼Ð¾Ð»Ð¾ÑÐ½ÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð², Ð² ÐºÐ°ÑÐµÐ³Ð¾ÑÐ¸Ð¸ ÐÐÐ; - ÑÐ°Ð·Ð±Ð¾Ñ Ð´ÐµÐ¹ÑÑÐ²ÑÑÑÐ¸Ñ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸; - Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÑÐ¸ÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¿Ð°ÑÐ°Ð¼ÐµÑÑÐ¾Ð² Ð¾Ð¿ÐµÑÐ°ÑÐ¸Ð¸ ÑÐµÐ¿Ð¾ÑÐºÐ¸ ÑÐµÐ½Ð½Ð¾ÑÑÐµÐ¹, ÑÐ°Ð·Ð±Ð¾Ñ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð¾Ð² Ðº ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ Ð¸ Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÑÐµÑÑÐ°; - ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ° ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ KPIâS. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°Ñ Ð¾ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐ Â«ÐÐ¸Ð¼Ð¼-ÐÐ¸Ð»Ð»Ñ-ÐÐ°Ð½Ð½Â», Ñ ÑÑÑÑÐ¾Ð¼ ÑÐ¾ÑÑÐ°Ð½ÐµÐ½Ð¸ÐµÐ¼ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ¸ ÐºÐ¾Ð½ÑÐ¸Ð´ÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½Ð¾ÑÑÐ¸. ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ: ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð·, ÑÐ°ÐºÑÐ¾ÑÐ½ÑÐ¹ Ð¸ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð²Ð½ÐµÑÐ½Ð¸Ð¹ Ð¸ Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐµÐ´Ñ, Ð°Ð½Ð°Ð»Ð¸Ð· ÐÐ¤Ð£, Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¸Ð½ÑÐ¾Ð³ÑÐ°ÑÐ¸ÐºÐ¸, ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾-ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¦Ð¦, Ð¼Ð¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð². Ð ÑÐ¾Ð´Ðµ Ð¿ÑÐ¾Ð´ÐµÐ»Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ, Ð±ÑÐ»Ð¸ Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ðµ ÑÐ°ÑÑÑÑÑ, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð¿Ð¾ÐºÐ°Ð·Ð°Ð»Ð¸ ÑÐµÐ½ÑÐ°Ð±ÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð² ÑÐ°Ð·Ð½ÑÑ ÑÐ°Ð·Ð°Ñ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ. Ð ÐºÐ¾Ð½ÐµÑÐ½Ð¾Ð¼ Ð¸ÑÐ¾Ð³Ðµ, Ð±ÑÐ» Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑ Â«Ð¿ÑÐ¾Ð´Ð°Ð¶Ð°Â», Ð½Ð°Ð¹Ð´ÐµÐ½Ñ ÐºÐ»ÑÑÐµÐ²ÑÐµ ÑÐ°ÐºÑÐ¾ÑÑ ÑÑÐ¿ÐµÑÐ° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð¸ ÐºÑÐ¸ÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾Ð¿ÐµÑÐ°ÑÐ¸Ð¸ Ð¦Ð¦ Ð² Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð¿ÑÐ¾Ð´Ð°Ð¶Ð°. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÑÐ¸Ñ Ð´Ð°Ð½Ð½ÑÑ, Ð±ÑÐ» Ð²ÑÑÑÑÐ¾ÐµÐ½ Ð¿Ð»Ð°Ð½ Ð¿Ð¾ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ° ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¼Ð¾ÑÐ¸Ð²Ð°ÑÐ¸Ð¸ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð° Ðº ÐºÐ°ÑÐµÑÑÐ²Ñ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÐ¸ÑÑÐµÐ¼Ñ KPIâS.
description: The purpose of the work is, based on the analysis and optimization of the âsaleâ business process, to develop and implement a project to improve the performance of the company Wimm-Bill-Dann JSC. During the implementation of the WRC, the tasks were identified, namely: - a study of the company, and its closest competitors in the market for the production and sale of dairy products, in the category of YDG; - analysis of existing business processes of the company; - analysis of critical parameters of the value chain operation, analysis of approaches to improving and optimizing the process; - development and implementation of a project to improve the company's activities based on KPIâS. Work is performed on the basis of about the activities of the company Wimm-Bill-Dann, taking into account the preservation of the privacy policy. Methods: economic analysis, factor and social analysis, SWOT analysis, strategic analysis, external and internal environmental analysis, KFU analysis, infographic tools, functional-cost analysis of the data center, modeling of business processes. In the course of the work done, economic calculations were made that showed the profitability of the project in different phases of implementation. Ultimately, the âsaleâ business process was analyzed, the key success factors of the company were found, and the critical operations of the CC in the sale business process. Based on these data, a plan was developed to develop and implement a project to improve the companyâs activities based on staff motivation for quality based on the KPIâS system.