title: ÐÑÐµÐ½ÐºÐ° ÑÐµÐ»ÐµÑÐ¾Ð¾Ð±ÑÐ°Ð·Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð±Ð¾Ð»ÑÑÐ¸Ñ Ð´Ð°Ð½Ð½ÑÑ Ð´Ð»Ñ ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ ÑÐµÑÐµÐ¹
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Evaluation of the expediency of application of Big Data for trading companies
Creators: name: ÐÐ°ÑÐ¸Ð°ÑÑÐ»Ð»Ð¸Ð½Ð°, ÐÐ»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: big data
Ð±Ð¾Ð»ÑÑÐ¸Ðµ Ð´Ð°Ð½Ð½ÑÐµ
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑ
ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ¸
ÑÐ¸ÑÑÐ¾Ð²ÑÐµ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
ÑÐ¾ÑÐ³Ð¾Ð²ÑÐµ ÑÐµÑÐ¸
ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ.
business process
digitalization of economy
digital technologies
retail chains
retail trade

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¸Ì ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¸Ì ÑÐ°Ð±Ð¾ÑÑ: Â«ÐÑÐµÐ½ÐºÐ° ÑÐµÐ»ÐµÑÐ¾Ð¾Ð±ÑÐ°Ð·Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸Ì Ð±Ð¾Ð»ÑÑÐ¸Ñ Ð´Ð°Ð½Ð½ÑÑ Ð´Ð»Ñ ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ ÑÐµÑÐµÐ¸ÌÂ».
ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸Ì Ð±Ð¾Ð»ÑÑÐ¸Ñ Ð´Ð°Ð½Ð½ÑÑ Ð² Ð±Ð¸Ð·Ð½ÐµÑ Ð¿ÑÐ¾ÑÐµÑÑÑ ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ ÑÐµÑÐµÐ¸Ì. Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸.
1. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¾ÑÐ½Ð¾Ð² ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Big Data.
2. ÐÐ±Ð·Ð¾Ñ Ð¿ÑÐ¸Ð½ÑÐ¸Ð¿Ð¾Ð² Ð¸ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² ÑÐ°Ð±Ð¾ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸Ì Ð±Ð¾Ð»ÑÑÐ¸Ñ Ð´Ð°Ð½Ð½ÑÑ.
3. ÐÐ½Ð°Ð»Ð¸Ð· Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¸Ì ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ ÑÐµÑÐµÐ¸Ì, ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð¸ÑÑÑÑÐ¸Ñ Ð² Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ðµ.
4. Ð¡ÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¸Ì Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¸ÑÑÐ¾Ð²ÑÑ ÐºÐ¾Ð¼Ð¿Ð¾Ð½ÐµÐ½ÑÐ¾Ð² ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ ÑÐµÑÐµÐ¸Ì Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°.
5. Ð¡ÑÐ°Ð²Ð½ÐµÐ½Ð¸Ðµ ÑÐ¸ÑÑÐµÐ¼ Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ð¸ ÑÐ¾Ð·ÑÐ¸ÌÑÑÐ²ÐµÐ½Ð½Ð¾Ð¸Ì Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ ÑÐµÑÐµÐ¸Ì Ñ ÑÑÐµÑÐ¾Ð¼ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Big Data.
Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð°ÑÑ Ð½Ð° Ð±Ð°Ð·Ðµ ÑÐµÑÑÑÐµÑ ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ ÑÐµÑÐµÐ¸Ì: X5 Retail Group, ÐâÐÐÐÌ, ÐÐµÐ½ÑÐ°, ÐÑÐ°Ð½. Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð²ÑÐµ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ Ð³Ð»Ð°Ð²Ð½ÑÑ ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ ÑÐµÑÐµÐ¸Ì Ð¡Ð°Ð½ÐºÑ ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°. ÐÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¸Ì Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ ÑÐ²ÑÐ·Ð°Ð½Ð½ÑÐµ Ñ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸ÐµÐ¼ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸Ì Ð±Ð¾Ð»ÑÑÐ¸Ñ Ð´Ð°Ð½Ð½ÑÑ Ð¸ Ð¾Ð½Ð»Ð°Ð¸ÌÐ½ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ ÐÐ»Ñ Ð±Ð¾Ð»ÐµÐµ Ð¿Ð¾Ð»Ð½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð±ÑÐ»Ð° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÐ¸ÑÑÐ¾Ð²ÑÑ ÐºÐ¾Ð¼Ð¿Ð¾Ð½ÐµÐ½ÑÐ¾Ð² ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ ÑÐµÑÐµÐ¸Ì.
Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð¼ ÑÐ°Ð±Ð¾ÑÑ ÑÑÐ°Ð»Ð° Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ñ ÑÐ¸ÑÑÐµÐ¼ Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ð¸ ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ ÑÐµÑÐµÐ¸Ì Ð¸ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¸Ì Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ¸Ñ ÑÐ¸ÑÑÐµÐ¼ Ð¸ ÑÐ¸ÑÑÐµÐ¼ Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ð¸ Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð½ÑÑ Ð½Ð° ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸ÑÑ Ð±Ð¾Ð»ÑÑÐ¸Ñ Ð´Ð°Ð½Ð½ÑÑ.
description: The subject of the graduate qualification work is âEvaluation of the expediency of application of big data for trading companiesâ.
The given work is devoted to studying introduction of technologies of the big data in business processes of trading companies. In the process of research the following tasks were solved.
1.Study of the theoretical foundations of Big Data technology.
2.Review of principles and methods of work of Big Data technologies.
3.Analysis of the main economic indicators of trade companies in St. Petersburg.
4. Comparative analysis of digital components of retail companies in St. Petersburg.
5. Comparison of systems of automation of economic activity of trading networks taking into account application of Big Data technology.
The work was performed on the basis of four retail companies: X5 Retail Group, Oâkay, Lenta, Auchan. In the course of work all basic economic indicators of the main trading companies of St.-Petersburg have been considered. The comparative analysis was carried out and economic indicators related to the introduction of big data technology and online trading were identified. For a more complete analysis, the digital components of retail networks were assessed.
The result of the work was an information evaluation of existing retail network automation systems and a comparative analysis of these systems and automation systems based on big data technology.