title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of an organization promotion strategy
Creators: name: Ð¯Ð½ Ð®Ð¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ
ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
Ð±Ð¸Ð·Ð½ÐµÑÑ-Ð¿ÑÐ¾ÑÐµÑÑ
ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ¸
ÑÐ¸ÑÑÐ¾Ð²ÑÐµ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
promotion in social networks
trading enterprise
business process
digitalization of the economy
digital technologies

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description: The purpose of the work is to develop an organization promotion strategy. The following tasks were solved: - describe the organizational structure and legal status of the organization; - analyze the economic condition of the organization; - conduct a marketing analysis of the organization; - analyze the communication policy of the organization; - consider the organizations consumers; - consider the organizations competitors; - develop a concept and strategy for promoting the organization in social networks; - to evaluate the effectiveness of the proposed measures to promote the organization in social networks. The relevance of the topic is due to the fact that in the conditions of rapid development of technology, high competition, various organizations need to increase their own recognition coverage, both by offering unique offers to customers and by being active in social networks. The sources of information were data from Internet resource portals. When collecting the data necessary for performing the work, we used the following search engines: Google and Yandex. When processing the data, the following databases were used: Rusprofile, the organizations account on the VKontakte social network, the Telegram channel, Google Maps, Google Forms and other databases. Recommendations on the content and promotion of the organization in social networks are proposed, the results of these recommendations can be used in practice.