title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¸ Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ñ ÑÐ°ÑÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð´Ð°Ð½Ð½ÑÐ¼Ð¸ Ð´Ð»Ñ ÑÐºÐ²Ð¾Ð·Ð½Ð¾Ð¹ Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÐºÐ¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
Creators: name: ÐÐ°Ð½ÑÐ¸ÑÐ¸Ð½, ÐÐ°ÐºÑÐ¸Ð¼
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÐÐ°Ð·Ñ Ð´Ð°Ð½Ð½ÑÑ
Ð¸Ð½ÑÐµÐ³ÑÐ°ÑÐ¸Ñ Ð´Ð°Ð½Ð½ÑÑ
Ñ ÑÐ°Ð½Ð¸Ð»Ð¸ÑÐµ Ð´Ð°Ð½Ð½ÑÑ
ÑÐºÐ²Ð¾Ð·Ð½Ð°Ñ Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÐºÐ°
Ð±Ð¾Ð»ÑÑÐ¸Ðµ Ð´Ð°Ð½Ð½ÑÐµ
Ð¿ÑÐ¾ÐµÐºÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð±Ð°Ð· Ð´Ð°Ð½Ð½ÑÑ
Ð¼Ð¾Ð´ÐµÐ»Ñ Ð´Ð°Ð½Ð½ÑÑ
ÐºÐ°ÑÐµÑÑÐ²Ð¾ Ð´Ð°Ð½Ð½ÑÑ

description: ÐÐ¾ÑÑÑÐ¾ÐµÐ½Ð¸Ðµ ÑÐ¸ÑÑÐµÐ¼ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¹ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð´Ð°Ð½Ð½ÑÑ, Ð¿ÑÐ¾ÑÐ»ÐµÐ¶Ð¸Ð²Ð°ÑÑÐ¸Ñ Ð¿Ð¾Ð»Ð½ÑÐ¹ Ð¿ÑÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ°, Ð½Ð°ÑÐ¸Ð½Ð°Ñ Ð¾Ñ Ð¿ÑÐ¾ÑÐ¼Ð¾ÑÑÐ° ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð³Ð¾ Ð¾Ð±ÑÑÐ²Ð»ÐµÐ½Ð¸Ñ, Ð¿Ð¾ÑÐµÑÐµÐ½Ð¸Ñ ÑÐ°Ð¹ÑÐ° Ð¸ Ð·Ð°ÐºÐ°Ð½ÑÐ¸Ð²Ð°Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶ÐµÐ¹ Ð¸ Ð¿Ð¾Ð²ÑÐ¾ÑÐ½ÑÐ¼Ð¸ Ð¿ÑÐ¾Ð´Ð°Ð¶Ð°Ð¼Ð¸ â ÑÑÐ¾ Ð¾Ð´Ð½Ð° Ð¸Ð· ÑÐ°Ð¼ÑÑ Ð¾ÑÑÑÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼, ÑÑÐ¾ÑÑÐ¸Ñ ÑÐµÐ¹ÑÐ°Ñ Ð¿ÐµÑÐµÐ´ Ð±Ð¸Ð·Ð½ÐµÑÐ¾Ð¼. ÐÐ°Ð½Ð½ÑÑ ÑÑÐ°Ð½Ð¾Ð²Ð¸ÑÑÑ Ð²ÑÐµ Ð±Ð¾Ð»ÑÑÐµ, Ð¸ Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÐºÐ°Ð¼ Ð½ÑÐ¶Ð½Ð¾ ÑÐ¼ÐµÑÑ Ð±ÑÑÑÑÐ¾ Ð²ÑÑÐ²Ð»ÑÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ñ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´Ð¸ÑÐµÐ»ÑÐ½Ð¾ÑÑÑÑ ÑÐ°ÐºÐ¸Ñ ÑÐ¸ÑÑÐµÐ¼, ÑÐ°Ðº ÐºÐ°Ðº Ð¿ÑÐ¸ Ð¼Ð°ÑÑÑÐ°Ð±Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ð¸ ÑÐ¸ÑÑÐµÐ¼Ð° Ð¼Ð¾Ð¶ÐµÑ Ð½Ð°ÑÐ°ÑÑ Ð½Ðµ ÑÐ¿ÑÐ°Ð²Ð»ÑÑÑÑÑ Ñ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ¾Ð¹ Ð´Ð°Ð½Ð½ÑÑ Ð¸ ÑÑÐ¾ ÑÐ¾Ð·Ð´Ð°ÐµÑ Ð±Ð¾Ð»ÑÑÐ¸Ðµ ÑÐ¸ÑÐºÐ¸ Ð´Ð»Ñ Ð±Ð¸Ð·Ð½ÐµÑÐ°. ÐÐ»Ñ ÑÐ¾Ð³Ð¾ ÑÑÐ¾Ð±Ñ Ð¸Ð·Ð±ÐµÐ¶Ð°ÑÑ ÑÑÐ¸Ñ ÑÐ¸ÑÐºÐ¾Ð², Ð½ÑÐ¶Ð½Ð¾ Ð±ÑÑÑ Ð¿Ð¾ÑÑÐ¾ÑÐ½Ð½Ð¾ ÑÐ²ÐµÑÐµÐ½Ð½ÑÐ¼ Ð² ÑÐ¾Ð¼, ÑÑÐ¾ Ð´Ð°Ð½Ð½ÑÐ¼ Ð¼Ð¾Ð¶Ð½Ð¾ Ð´Ð¾Ð²ÐµÑÑÑÑ, ÑÑÐ¾ ÑÐ¸ÑÑÐµÐ¼Ð° ÑÐ¿ÑÐ°Ð²Ð»ÑÐµÑÑÑ Ð¸ Ð¾Ð¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ ÑÐ¾ÑÐºÑ Ð½Ð°Ð³ÑÑÐ·ÐºÐ¸ Ð½Ð° ÑÐ¸ÑÑÐµÐ¼Ñ, ÐºÐ¾Ð³Ð´Ð° Ð¾Ð½Ð° Ð¿ÐµÑÐµÑÑÐ°Ð½ÐµÑ ÑÐ¿ÑÐ°Ð²Ð»ÑÑÑÑÑ, Ð¸ Ð² ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²Ð¸Ð¸ Ñ ÑÑÐ¸Ð¼Ð¸ Ð´Ð°Ð½Ð½ÑÐ¼Ð¸ Ð¿ÑÐµÐ²ÐµÐ½ÑÐ¸Ð²Ð½Ð¾ Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÑ ÑÐµÑÐµÐ½Ð¸Ñ Ð¿Ð¾ Ð½Ð°ÑÐ°ÑÐ¸Ð²Ð°Ð½Ð¸Ñ Ð¼Ð¾ÑÐ½Ð¾ÑÑÐ¸ Ð¸ Ð¿Ð¾ÑÑÐ°Ð½Ð¾Ð²ÐºÐ¸ Ð·Ð°Ð´Ð°Ñ Ð½Ð° Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ñ ÑÐ°ÑÑÐµÐ¹ ÑÐ¸ÑÑÐµÐ¼Ñ. 
ÐÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÐ°ÐºÐ¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ, ÐµÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ Ð¸ Ð½Ð°ÑÐ°Ð»ÑÐ½ÑÐ¼ Ð¿Ð¾Ð¿ÑÑÐºÐ°Ð¼ Ð²ÑÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð¼ÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸Ñ Ð¿Ð¾ ÑÐ»ÐµÐ¶ÐµÐ½Ð¸Ñ Ð·Ð° ÐºÐ¾Ð½ÑÐ¸ÑÑÐµÐ½ÑÐ½Ð¾ÑÑÑÑ Ð´Ð°Ð½Ð½ÑÑ, Ð¾ÑÐºÐ°Ð·Ð¾ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾ÑÑÑÑ Ð¿Ð¾Ð´Ð¾Ð±Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ.
description: Building systems for analyzing the effectiveness of marketing investments based on data that tracks the entire path of the client, from viewing an advertisement, visiting a website, and ending with selling and reselling, is one of the most pressing problems facing businesses today. There is more and more data, and analysts need to be able to quickly identify problems with the performance of such systems, since when scaling the system may begin to cope with data processing and this creates great risks for the business. In order to avoid these risks, you need to be constantly sure that the data can be trusted, that the system can cope and determine the load point on the system when it ceases to cope, and in accordance with these data, proactively make decisions on increasing capacity and setting tasks for optimization of system parts.
The graduate qualification work of the master is devoted to the development of such a system, its implementation in the enterprise and initial attempts to develop a methodology for monitoring the consistency of data, the fault tolerance of such a system.