title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of company branding activities
Creators: name: ÐÐ°Ð»ÐºÐ¸Ð½Ð°, ÐÑÐ¸Ð°Ð´Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÐÐ Ð°Ð²ÑÐ¾Ð°ÑÑÐ¸ÑÑÐ°Ð½Ñ
ÑÑÑÐµÑÑÐ²ÑÑÑÐ°Ñ ÑÐ¸ÑÑÐµÐ¼Ð° Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð°
ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹
autoassistans jsc
existing branding system
improvement
development of events

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ â Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÑÐµÑÑÐ²ÑÑÑÐµÐ¹ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÑÐ¸ÑÑÐµÐ¼Ñ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð° Ð¸ ÐµÐµ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐµ Ð¿Ð¾ÑÐ»ÐµÐ´ÑÑÑÐµÐµ ÑÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°Ñ ÐÐ Â«ÐÐ²ÑÐ¾Ð°ÑÑÐ¸ÑÑÐ°Ð½ÑÂ». ÐÑÐµÐ´Ð¼ÐµÑ ÐÐÐ  â ÑÑÑÐµÑÑÐ²ÑÑÑÐ°Ñ Ð² Ð´Ð°Ð½Ð½ÑÐ¹ Ð¼Ð¾Ð¼ÐµÐ½Ñ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÑÐ¸ÑÑÐµÐ¼Ð° Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð° ÐÐµÑÐ¾Ð´Ñ: Ð¿ÑÐ¾Ð³Ð½Ð¾Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ, ÑÐ±Ð¾Ñ Ð¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð°Ð½Ð½ÑÑ, Ð¼ÐµÑÐ¾Ð´Ñ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: â ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð´ÐµÐ¹ÑÑÐ²ÑÑÑÐ°Ñ ÑÐ¸ÑÑÐµÐ¼Ð° Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð°, Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ; â Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÑÐ½Ð¸ÐºÐ¾âÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ; â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¸ÑÑÐµÐ¼Ñ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³Ð° Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸; â Ð¾ÑÐµÐ½ÐµÐ½Ð° Ð¿ÑÐ¸Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÑÐ½Ð¾ÑÑÑ Ð²Ð½ÐµÐ´ÑÑÐµÐ¼ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹. ÐÐ±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÐÐÐ  â ÐÐ Â«ÐÐ²ÑÐ¾Ð°ÑÑÐ¸ÑÑÐ°Ð½ÑÂ». ÐÑÐ²Ð¾Ð´Ñ. ÐÐ°Ð´Ð°ÑÐ¸ ÐÐÐ  ÑÐµÑÐµÐ½Ñ, ÑÐµÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° Ð¾Ð±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð².
description: The aim of the graduate qualification work is to analyze the branding system existing in the company and its further subsequent improvement with the help of the developed measures. The work has been carried out on the materials of JSC Â«AutoassistanceÂ». Research methods used â the branding system currently in place in the company Methods: forecasting, data collection and processing, methods for assessing the effectiveness of activities. The main results of the graduate qualification work: â reviewed the current branding system, identified problems; â the analysis of the technical and economic indicators of the enterprise was carried out; â measures have been developed to improve the branding system in the company; â the attractiveness of the implemented measures was assessed. The areas of the graduate qualification work results application â Â«AutoassistanceÂ» JSC. Conclusions of graduate qualification work. The tasks of the WRC have been solved, the goal has been achieved, the scope of the results has been determined.