title: ÐÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¿Ð¾ Ð¿ÐµÑÐµÑÐ°Ð±Ð¾ÑÐºÐµ Ð²ÑÐ¾ÑÐ¸ÑÐ½Ð¾Ð³Ð¾ ÑÑÑÑÑ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Promotion of a company for processing secondary raw materials on the example of Replast Eco company
Creators: name: ÐÑÑÐ°ÑÐ¾Ð², ÐÐ°Ð¹ÑÐ°Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÑÐµÐºÐ»Ð°Ð¼Ð°
ÑÐ²ÑÐ·Ð¸ Ñ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑÑ
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
promotion
advertising
public relations
internet promotion
social networks

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description: The purpose of the work was the development and justification of measures to improve marketing communication of the company Replast Eco LLC. Achieving the goal required solving a number of tasks: to study the concepts and functions of the companys marketing communications; to study the corporate social responsibility of the business; to determine the essence of green marketing in the communication policy of the companys promotion; to give a general characteristic of the company Â«Replast ECOÂ» LLC; to perform a situational analysis of the companys activities; to develop promotion measures Re-plast ECO LLC companies; to develop methodological recommendations for the selection and implementation of company promotion tools; to justify the economic efficiency of the proposed promotion measures In the course of the research, the concept and essence of marketing communication were defined, the principles and goals of promoting the organization were considered, the organizational and economic characteristics of the organization of Replast Eco LLC were given, a situational analysis of the companys activities and competitive communication analysis were carried out, measures to promote the company were developed and the effectiveness of measures was evaluated. The result of the study is a set of recommendations for the promotion of the organization of Replast Eco LLC Recommendations for the implementation of the results of the WRC â the results of the study can be implemented in the practical activities of Replast Eco LLC. The scope of application is in the educational process of the SPbPU Federal State Educational Institution, in Replast Eco LLC, specializing in the collection and further processing of waste.