title: ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² ÑÐµÐºÐ»Ð°Ð¼Ñ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Promotion methods in social networks of an online store
Creators: name: Ð¥ÐµÐ½Ð½Ð¸ÑÐµ, Ð£ÑÑÐ°Ð¼Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÐÐ½ÑÐµÑÐ½ÐµÑ
ÑÐ¸ÑÑÐ¾Ð²Ð°Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ
Ð¿Ð¾ÑÑÐ¾Ð²ÑÐµ ÑÐ°ÑÑÑÐ»ÐºÐ¸
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³ Ð´Ð»Ñ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸
digital marketing strategy
social media marketing
email marketing
marketing for ecommerce
marketing strategy development

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð´Ð»Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°. ÐÐ»Ñ ÑÑÐ¾Ð³Ð¾ Ð² ÐºÐ°ÑÐµÑÑÐ²Ðµ ÐºÐµÐ¹ÑÐ° Ð´Ð»Ñ ÑÑÐ¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð° Ð²ÑÐ±ÑÐ°Ð½Ð° Ð½ÐµÐ±Ð¾Ð»ÑÑÐ°Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ BalooPet. ÐÐ½Ð° Ð½Ð°ÑÐµÐ»ÐµÐ½ Ð½Ð° ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ ÑÐ²Ð¾ÐµÐ³Ð¾ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐ¸ÑÑÑÑÑÐ²Ð¸Ñ Ð¸ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸, ÑÑÐ¾ Ð²ÐµÐ´ÐµÑ Ðº ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶. Ð¦ÐµÐ»Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ - Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð¸ÑÑ Ð·Ð½Ð°Ð½Ð¸Ñ Ð¾ Ð³Ð¾ÑÐ¾Ð²ÑÑ Ðº Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¸ÑÑÐ¾Ð²ÑÑ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÑ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ°Ñ. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿Ð¾ÑÑÐ°Ð²Ð¸Ð»Ð¾ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ ÑÐµÐ»Ð¸: 1. ÐÐ¾Ð½ÑÑÑ, ÐºÐ°Ðº ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ Ð¼Ð¸Ñ Ð²Ð»Ð¸ÑÐµÑ Ð½Ð° Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³ Ð¸ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½ÑÑ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ñ. 2. ÐÐ¿Ð¸ÑÐ°ÑÑ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÐµ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐµ ÑÐ¸ÑÑÐ¾Ð²ÑÐµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ. 3. ÐÑÐµÐ´ÑÑÐ°Ð²Ð¸ÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° 4. ÐÑÐµÐ´ÑÑÐ°Ð²Ð¸ÑÑ Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½ÑÐµ ÑÐ¸ÑÑÐ¾Ð²ÑÐµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ. Ð Ð¿ÐµÑÐ²Ð¾Ð¹ Ð³Ð»Ð°Ð²Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð´Ð°ÐµÑÑÑ ÑÐµÑÐºÐ¾Ðµ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÑÐ¸ÑÑÐ¾Ð²ÑÑ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÑ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð², Ð¸Ñ Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ Ð½Ð° Ð±Ð¸Ð·Ð½ÐµÑ Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ. ÐÐ¾ÑÐºÐ¾Ð»ÑÐºÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð±ÑÐ»Ð¾ Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¾ Ð½Ð° Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ðµ, Ð±ÑÐ»Ð¾ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð¾ Ð¼Ð½Ð¾Ð¶ÐµÑÑÐ²Ð¾ ÑÐ°Ð·Ð´ÐµÐ»Ð¾Ð² Ð¸ Ð¿ÑÐ½ÐºÑÐ¾Ð² Ð¾Ð± ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸. ÐÐ¾Ð·Ð¶Ðµ Ð² ÑÐ°Ð±Ð¾ÑÐµ Ð±ÑÐ»Ð° Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð° Ð¿Ð¾Ð´ÑÐ¾Ð±Ð½Ð°Ñ Ð¿Ð¾ÑÐ°Ð³Ð¾Ð²Ð°Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°, Ð¸, Ð½Ð°ÐºÐ¾Ð½ÐµÑ, ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð±ÑÐ»Ð° ÑÐºÐ°Ð·Ð°Ð½Ð° Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÐ¼Ð¸ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ°Ð¼Ð¸, Ð² ÐºÐ¾Ð½ÑÐµ ÑÐ°Ð±Ð¾ÑÑ Ð¿ÑÐ¸Ð²ÐµÐ´ÐµÐ½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÑ, Ð¿ÑÐµÐ´ÑÑÐ°Ð»ÐµÐ½Ð½ÑÐµ Ð² ÑÑÐ¾Ð¹ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ, Ð¼Ð¾Ð³ÑÑ Ð±ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ñ Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð´ÑÑÐ³Ð¸Ð¼Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÑÐ¼Ð¸ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸, ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¸ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¼Ð¾Ð³ÑÑ Ð±ÑÑÑ Ð°Ð´Ð°Ð¿ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¸ Ð´Ð»Ñ Ð´ÑÑÐ³Ð¸Ñ Ð¾ÑÑÐ°ÑÐ»ÐµÐ¹. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÐµ Ð°ÑÐ¿ÐµÐºÑÑ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°. 2. ÐÐ¾ÐºÐ°Ð·Ð°Ð½Ð¾ Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ ÑÐ¸ÑÑÐ¾Ð²ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð½Ð° Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³. 3. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸. 4. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸.
description: The given work is devoted to developing a digital marketing strategy for an online store. To do so, a small company BalooPet was selected as a case for this work. It aims to develop its digital presence and improve its marketing strategy which leads to increase sales. The study seeks to present a deep knowledge about the digital promotional tools ready to use. The research set the following goals: 1. Understand how does the digital world influence marketing and E-commerce. 2. A description of different promotional digital tools 3. Present the development of a digital marketing strategy 4. Present the most performing digital tools for promotions The first chapter of this thesis outlines a clear definition of digital promotional tools, their impact on business and their strategies. As the study was based on an online store as a case, many sections and points were presented about the E-commerce. Later in the paper a detailed step by step digital marketing strategy development was presented, and finally, strategies for the company case were pointed with different tools and their strategies, plus other recommendations. The results found in this research work can be applied and used by other E-commerce companies, the results and recommendations can be adapted to other industries as well. Results of the study: 1. A step by step digital marketing strategy development. 2. A clear understanding of the impact of the digital word on marketing. 3. A deep analysis of the case. 4. Marketing strategy for the company BalooPet