title: Television series and careers
title: a search for indicators of media effects on choice actions and outcome expectations of university students
titleType: Subtitle
Creators: name: Kinast, Jochen Karl
Publisher: name: University of Muenster, Institutional Repository MIAMI
Year: 2022
Subjects: subject: 384 Communications
subject: 300 Social sciences, Anthropology

description: Die Dissertation begibt sich auf die Suche nach Hinweisen für mögliche Medienwirkungseffekte von Serien auf die Karrieren von Universitätsstudierenden. Dies geschieht anhand der Analyse von Beziehungen zwischen Serienkonsum, Studienwahlentscheidungen und Karriereerwartungen von 1.353 Studierenden der Fachbereiche Rechtswissenschaften, Polizeivollzugsdienst, Medizin, Politikwissenschaft und Betriebswirtschaftslehre. Die Datenanalyse zeigt, dass Serienkonsum und Studiengang in fast allen Fachbereichen zusammenhängen. Weitere Beziehungen zwischen Serien und Karriere sind besonders bei Erstsemesterstudierenden prominent sowie bei den Studierenden, deren zukünftige Professionen ein eindeutiges Berufsbild haben und häufig in Serien dargestellt werden. Nichtsdestotrotz ist der Serienkonsum nicht problematisch für die Karriereentwicklung während des Studiums. Die Ergebnisse zeigen eher studiengangspezifische Bestärkungseffekte und das Generieren von arbeitsintensiveren Karriereerwartungen.
description: This dissertation searches for indicators of media effects on university student career development by identifying relationships between series consumption, choice actions and outcome expectations. 1,353 students studying Law, Law Enforcement, Medicine, Political Science and Business Administration in MŸnster, Germany were surveyed for this purpose. The data suggests that series consumption and study programme are related for students of almost all study fields. Series-career relationships are especially prominent among first-semester students and students studying to work in professional fields which have clear occupational profiles and are frequently portrayed in series. However, series consumption does not go along with systematic patterns which lead to problems in career decision processes. Findings rather indicate singular study programme-specific effects which have the potential to reinforce career decisions and generate a more workload-intense career expectation.
description: List of Tables and Figures ................... I Abbreviations .................................................. V 1 Introduction ........................................... 1 2 Television Series ........................ 7 2.1 Defining Series by Form ...................................... 8 2.2 Defining Series by Content ............................ 13 3 A Dual Perspective on Series-Career Relationships ............ 15 3.1 Perspective of Career Theories .................... 15 3.1.1 The Life-Designing Paradigm ............................. 16 3.1.2 Major Perspectives on Career Theories .......................... 19 3.1.3 Social Cognitive Career Theory ..................... 23 3.2 Perspective on Mass Media Processes ....................... 31 3.2.1 Social Cognitive Theory of Mass Communication .............. 31 3.2.2 Cultivation Theory .............................................. 36 3.2.3 Uses and Gratifications Approach ............... 42 3.2.4 Parasocial Relationship Theory ..................... 47 4 Research Field and Research Questions ......................... 53 4.1 Literature Overview and Research Gap ........................ 53 4.2 Research Goal and Research Understanding .................. 56 4.3 Delimitation of the Research Project............................... 57 4.4 Research Questions ........................................ 59 5 Research Design ...................................... 65 5.1 Derivation of Constructs ........................................ 65 5.1.1 Constructs of Career Development ........................... 66 5.1.2 Constructs of Mass Media Processes ................................ 70 5.2 Pre-Study .......................................... 73 5.2.1 Methods ......................................... 74 5.2.2 Interview Guide ........................................ 75 5.2.3 Qualitative Data Analysis ........................... 77 5.2.4 Qualitative Results: Scale Development ........................ 80 5.2.5 Qualitative Results and Discussion: Research Question ................ 92 5.3 Main Study ............................................ 95 5.3.1 Survey Design ............................................. 95 5.3.2 Sampling Method ............................................ 98 5.3.3 Sample ........................................... 99 5.3.4 Data Collection ................... 102 5.4 Measures .............................................. 102 5.4.1 Questionnaire Cohort 1: First-Semester Students.................. 103 5.4.2 Questionnaire Cohort 2: Degree Candidates ...................... 106 5.5 Data Analysis ...................................................... 111 5.5.1 Series Categorisation .............................................. 111 5.5.2 Data Preparation ............................................ 113 5.5.3 Statistical Analysis Applied .......................................... 114 5.5.4 Conceptualisation of Regression Analyses ..................... 116 6 Results and Discussion ............................................ 121 6.1 Cohort 1: First-Semester Students ....................................... 121 6.1.1 Law .............................................................. 130 6.1.2 Law Enforcement....................................................... 134 6.1.3 Political Science .............................................. 140 6.1.4 Medicine .................................................... 141 6.1.5 Business Administration .............................................. 147 6.1.6 Summary .................................................................. 151 6.2 Cohort 2: Degree Candidates ..................................... 152 6.2.1 Law ............................................................ 161 6.2.2 Law Enforcement.............................................. 167 6.2.3 Political Science ........................................... 171 6.2.4 Medicine ............................................................ 175 6.2.5 Business Administration ......................................... 179 6.2.6 Summary ..................................................... 181 6.3 Inter-Cohort Analysis ............................................... 183 6.3.1 Law ......................................................... 188 6.3.2 Law Enforcement.............................................. 189 6.3.3 Political Science ........................................ 191 6.3.4 Medicine ............................................. 193 6.3.5 Business Administration .................................... 195 7 Conclusion ................................................. 199 7.1 Summary ..................................... 199 7.2 Limitations ....................................... 201 7.3 Implications for Future Research ...................... 205 7.4 Concluding Discussion in the Context of Practice ............ 207 Bibliography ........................................... 211 Declaration of Originality ............................ 231 Appendix ...................................... 233