title: ÐÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð¸ Ð¸ÑÐºÑÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¸Ð½ÑÐµÐ»Ð»ÐµÐºÑÐ° Ð´Ð»Ñ Ð²Ð»Ð¸ÑÐ½Ð¸Ñ Ð½Ð° Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¾Ðµ Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ
title: Using digital marketing and artificial intelligence to influence consumer behavior
Creators: name: ÐÐ¸Ð½ÑÐºÐ¾Ð², ÐÐ½Ð´ÑÐµÐ¹
name: ÐÐ¾ÐºÑÐ¾Ð²ÑÐºÐ°Ñ, ÐÐ°Ð´ÐµÐ¶Ð´Ð°
name: "Ð£Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸ÑÐ¼Ð¸ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ  ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸", Ð²ÑÐµÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ°Ñ ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ°Ñ ÑÑÐµÐ±Ð½Ð¾-Ð½Ð°ÑÑÐ½Ð°Ñ ÐºÐ¾Ð½ÑÐµÑÐµÐ½ÑÐ¸Ñ (2022; Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³)
Publisher: name: ÐÐÐÐÐ¢ÐÐ¥-ÐÐ ÐÐ¡Ð¡
Year: 2022
Subjects: ÐÑÐºÑÑÑÑÐ²ÐµÐ½Ð½ÑÐ¹ Ð¸Ð½ÑÐµÐ»Ð»ÐµÐºÑ
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description: The paper presents the role of artificial intelligence in digital marketing, it connects the technical aspects of modern technologies with digital marketing and their use, taking into account changes in trends and consumer preferences based on new products and market analysis. Artificial intelligence is a technology that makes computing machines almost as smart as humans so that they can faster perform tasks similar to the human brain. Since AI is constantly improving in the age of high-technology competition, it is used in almost all areas of life. Artificial intelligence helps firms gain insight into customer needs quickly and efficiently, which increases their sales and revenues. Some of the methods that are being used in AI-assisted digital marketing include big data analytics, machine learning, and sector-specific customer behavior insights.