title: ÐÐ°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ° ÑÐ¸ÑÑÐµÐ¼ Ð½Ð°Ð³ÑÐµÐ²Ð°Ð½Ð¸Ñ ÑÐ°Ð±Ð°ÐºÐ° Ñ ÑÐµÐ»ÑÑ Ð¿Ð¾Ð¸ÑÐºÐ° ÑÑÐ½Ð¾ÑÐ½Ð¾Ð¹ Ð½Ð¸ÑÐ¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Marketing analysis of the tobacco heating systems in order to find a market niche
Creators: name: ÐÐ°Ð²ÑÐ¸Ð½ÑÐº, ÐÐ»ÐµÐºÑÐ°Ð½Ð´Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
ÑÐ°Ð±Ð°Ðº
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½ÑÐµ ÑÐ¸Ð³Ð°ÑÐµÑÑ
promotion strategy
tobacco
marketing analysis
positioning
marketing
electronic cigarettes

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description: The topic of the final qualifying work: "Marketing analysis of the tobacco heating systems in order to find a market niche".This article discusses the issues of developing a promotion strategy to enter the market of startups in the market of tobacco heating systems.The object of the study is the startup "CIG". The subject of the study is the promotion strategy. The purpose of the study is to develop a strategy for promoting the object under study to prepare its entry into the market.During the study, the following tasks were set and solved:- the analysis of the public catering market in Russia is carried out;- the characteristics of the object under study are given and the analysis of its internal marketing environment is carried out;- the microenvironment of the enterprise is analyzed using the model of the five competitive forces of M. Porter;- a marketing analysis of the macro environment of the enterprise was carried out using PEST and SWOT analysis;- segmentation of the market of tobacco heating systems and allocation of target segments of consumers has been carried out;- an analysis of competitive positioning was carried out and an in-depth interview was conducted in order to form the positioning of the object under study;- a startup promotion strategy has been developed and the effectiveness of the proposed solutions has been evaluated.The result of the study was the developed tools of promotion on the Internet, as well as psychological methods of enterprise promotion were identified, the result of the study was an assessment of the economic effectiveness of the proposed measures.