title: ÐÑÐ¾ÐµÐºÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ°ÑÑÐ¸ÑÐµÐ½Ð¸Ñ ÐÐ¢-Ð»Ð°Ð½Ð´ÑÐ°ÑÑÐ° Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° ÐºÐ¾Ð¼Ð¿Ð¾Ð½ÐµÐ½ÑÐ°Ð¼Ð¸ ÑÐ°Ñ-Ð±Ð¾ÑÐ° Ñ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ¾Ð¹ ÐµÑÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÐ·ÑÐºÐ° Ð´Ð»Ñ Ð¿Ð¾Ð´Ð´ÐµÑÐ¶ÐºÐ¸ Ð¿ÑÐ¾Ð´Ð°Ð¶
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Designing an extension of the IT landscape of an online store with chatbot components with natural language processing to support sales
Creators: name: Ð¢ÐµÑÐµÑÐµÐ½ÐºÐ¾, ÐÐ¸ÐºÐ¸ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2025
Subjects: ÑÐ°ÑÑÐ¸ÑÐµÐ½Ð¸Ðµ ÐÐ¢-Ð»Ð°Ð½Ð´ÑÐ°ÑÑÐ°
Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ ÑÐ¸ÑÑÐµÐ¼Ñ
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÑ
Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ° ÐµÑÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÐ·ÑÐºÐ°
Ð¾Ð½Ð»Ð°Ð¹Ð½-ÑÐ¸ÑÐµÐ¹Ð»
expansion of the IT landscape
system implementation
business processes
natural language processing
online retail

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description: The purpose of the research is to increase the effectiveness of sales support by expanding the online stores business landscape with chatbot components with natural language processing. Tasks of the work: â analysis of the companys activities in the maturity model; â selection of an option for the implementation of measures to achieve potential performance indicators; â description of the IT landscape; â development of an implementation plan; â calculation of the effectiveness of the implementation; â drawing up a roadmap for the development of the solution. The research was carried out on the basis of materials of Odyssey LLC Research methods: data collection and analysis, requirements collection, modeling of the functional architecture of the software landscape, construction of a Gantt chart, evaluation of project effectiveness The main results of the study: The companys activities were investigated, processes were analyzed, the level of maturity was determined, an option for implementing measures to achieve potential performance indicators was selected, the functional architecture of the AS-IS and TO-BE IT landscape was modeled, an implementation project plan was developed, implementation performance indicators were calculated, and a roadmap for solution development was developed. The practical significance of the work is determined to improve the process of communication with customers, which directly affects the main indicators of sales effectiveness of the online store. Conclusions. The tasks of the thesis have been solved, the goal has been achieved, the scope of the results has been determined.