title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿Ð»Ð°Ð½Ð° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ Ð´Ð»Ñ Ð¾ÑÐ³Ð°Ð½Ð¾Ð² Ð²Ð»Ð°ÑÑÐ¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a promotion plan in social networks for authorities
Creators: name: ÐÐ¸ÑÑÑÐµÐ½ÐºÐ¾, ÐÐ½Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
Ð¾ÑÐ³Ð°Ð½Ñ Ð³Ð¾ÑÑÐ´Ð°ÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð²Ð»Ð°ÑÑÐ¸
Ð¿Ð»Ð°Ð½ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
pr-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
promotion
social networks
government bodies
promotion plan
pr-promotion

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description: The aim of the graduate qualification work is to develop a promotion plan on social networks for government authorities in order to increase their effectiveness and influence on public opinion. The work has been carried out on the materials of the Administration of the Nevsky District of St. Petersburg. Research methods used: general scientific (dialectical), analytical, system-structural, modeling, comparative methods, documentation analysis, and observation method. The main results of the graduate qualification work: â the theoretical aspects of using social networks as a PR tool have been studied; â an analysis of the effectiveness of existing government accounts on social networks was carried out; âa technical and economic analysis of the balance sheet of the Administration of the Nevsky District of St. Petersburg was carried out; â a set of measures has been developed to optimize and promote government accounts on social networks; âan assessment was made of the effectiveness of the proposed measures and their impact on the perception of the activities of authorities in society. The areas of the graduate qualification work results application: the possibility of implementing the proposed measures for promotion in social networks for government agencies. Information technologies licensed software Microsoft Office software package, Anti-Plagiarism software system.University", Internet information and search engines, EBS SPbPU, scientific electronic library eLIBRARY.RU were used while working on the graduate qualification work. Conclusions. Tasks have been solved, aim has been achieved, the areas of the results application have been determined.