title: ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¸ÑÑÐµÐ¼Ñ ÑÑÐ¸Ð¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐ Â«ÐÑÑÐ¸ ÐÑÐ¹Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: The study of the effectiveness of improving the incentive system (at the example of TD Â«Mary KayÂ»)
Creators: name: Ð¢Ð¾ÑÐ³Ð°ÑÐ¾Ð²Ð°, ÐÐ»ÐµÐ½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÑÑÐ¸Ð¼ÑÐ»
Ð¼Ð¾ÑÐ¸Ð²Ð°ÑÐ¸Ñ
Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾Ðµ ÑÑÐ¸Ð¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
Ð½ÐµÐ¼Ð°ÑÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾Ðµ ÑÑÐ¸Ð¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
Ð¼ÐµÑÐ¾Ð´Ñ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¼Ð¾ÑÐ¸Ð²Ð°ÑÐ¸Ð¸ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð°
stimulation
motivation
material stimulation
non-material stimulation
methods for estimating motivation efficiency staff

description: ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1) Ð¡Ð±Ð¾Ñ Ð¸ Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ Ð½Ð°ÑÑÐ½Ð¾-Ð¼ÐµÑÐ¾Ð´Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ, Ð°Ð²ÑÐ¾ÑÑÐºÐ¸Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð¿Ð¾ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ðµ Ð¼Ð¾ÑÐ¸Ð²Ð°ÑÐ¸Ð¸ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð°; 2) ÐÐ·ÑÑÐµÐ½Ð¸Ðµ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð°ÑÐ¿ÐµÐºÑÐ¾Ð² ÑÑÐ¸Ð¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸ Ð¼Ð¾ÑÐ¸Ð²Ð°ÑÐ¸Ð¸ ÑÑÑÐ´Ð° Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸; 3) ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾-ÑÐ¾Ð·ÑÐ¹ÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐ Â«ÐÑÑÐ¸ ÐÑÐ¹Â» Ð·Ð° 2017-2019 Ð³Ð³.; 4) ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐ¸ÑÑÐµÐ¼Ñ ÑÑÐ¸Ð¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÑÑÐ´Ð° Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð°, Ð¿ÑÐ¸Ð¼ÐµÐ½ÑÐµÐ¼Ð¾Ð¹ Ð² ÐÐ Â«ÐÑÑÐ¸ ÐÑÐ¹Â»; 5) ÐÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼ Ð² ÑÐ¸ÑÑÐµÐ¼Ðµ ÑÑÐ¸Ð¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ Ð¿ÑÑÐµÐ¹ Ð¸Ñ ÑÐ°Ð·ÑÐµÑÐµÐ½Ð¸Ñ; 6) Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¸ÑÑÐµÐ¼Ñ ÑÑÐ¸Ð¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÑÑÐ´Ð° Ð² ÐÐ Â«ÐÑÑÐ¸ ÐÑÐ¹Â»; 7) Ð Ð°ÑÑÐµÑ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÐµÐ³Ð¾ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐ¸ÑÑÐµÐ¼Ñ ÑÑÐ¸Ð¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐ Â«ÐÑÑÐ¸ ÐÑÐ¹Â» Ð±ÑÐ»Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ: 1. ÐÑÐºÑÑÑÐ¸Ðµ Ð¦ÐµÐ½ÑÑÐ° ÐÑÐ°ÑÐ¾ÑÑ Ð´Ð»Ñ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¼Ð°ÑÑÐµÑ-ÐºÐ»Ð°ÑÑÐ¾Ð². Ð¢ÐµÑÑÐµÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ ÐºÐ¾Ð½ÑÑÐ»ÑÑÐ°Ð½ÑÐ°Ð¼ Ð±ÑÐ´ÑÑ Ð²ÑÐ´Ð°Ð²Ð°ÑÑÑÑ Ð±ÐµÑÐ¿Ð»Ð°ÑÐ½Ð¾. 2. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÑÑÐ°Ð½Ð¸ÑÑ Ð´Ð»Ñ ÐºÐ¾Ð½ÑÑÐ»ÑÑÐ°Ð½ÑÐ°. 3. ÐÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð° Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ Ð¿Ð¾Ð¾ÑÑÐµÐ½Ð¸Ñ Ð² Ð¿ÐµÑÐ²ÑÐ¹ Ð³Ð¾Ð´ Ð² ÑÑÐ°ÑÑÑÐµ Â«ÐÐ¸Ð´ÐµÑ ÐÐ¸Ð·Ð½ÐµÑ-Ð³ÑÑÐ¿Ð¿ÑÂ» (Ð°Ð±Ð¾Ð½ÐµÐ¼ÐµÐ½Ñ Ð² ÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½ÑÐ¹ ÐºÐ»ÑÐ±, Ð¾Ð¿Ð»Ð°ÑÐ° ÑÐ°ÑÑÐ¾Ð´Ð¾Ð² Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½Ð¾Ð³Ð¾ ÑÐµÐ»ÐµÑÐ¾Ð½Ð°, Ð¾Ð¿Ð»Ð°ÑÐ° ÑÑÐ°Ð½ÑÐ¿Ð¾ÑÑÐ½ÑÑ ÑÐ°ÑÑÐ¾Ð´Ð¾Ð², ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ°Ñ Ð¿ÑÑÐµÐ²ÐºÐ°). Ð¢Ð°ÐºÐ¶Ðµ Ð² ÑÐ°Ð±Ð¾ÑÐµ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹, ÐºÐ¾ÑÐ¾ÑÐ°Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°Ð»Ð°, ÑÑÐ¾ Ð² ÑÑÐµÐ´Ð½ÐµÐ¼ Ð² Ð¿ÐµÑÐ¸Ð¾Ð´ Ñ 2020 Ð¿Ð¾ 2023 Ð³Ð³. ÐºÐ°Ð¶Ð´ÑÐ¹ Ð³Ð¾Ð´ ÑÐ¸ÑÑÐ°Ñ Ð¿ÑÐ¸Ð±ÑÐ»Ñ Ð±ÑÐ´ÐµÑ ÑÐ²ÐµÐ»Ð¸ÑÐ¸Ð²Ð°ÑÑÑÑ Ð½Ð° 8738 ÑÑÑ. ÑÑÐ±.
description: The research set the following goals: 1. Collection and study of scientific and methodological literature, copyright research on the problem of staff motivation; 2. The study of the theoretical aspects of stimulation and motivation of the staff of the organization; 3. Analysis of financial and economic activities of TD Mary Kay for 2017-2019; 4. Analysis of the personnel incentive system used at TD Mary Kay; 5. Identification of the main problems in the incentive system and determination of ways to resolve them; 6. Development of a project of measures to improve the system of labor incentives in TD Mary Kay; 7. Calculation of the socio-economic effectiveness of this project and the proposal of measures for its implementation. As a result of the analysis of the incentive system for the staff of TD Mary Kay, the following activities were proposed: 1. Opening of the Center of the Craters to conduct a master of class. 2. Development of a personal page for the Consultant. 3. Developing additional incentives for consultants who have completed the Leader Program. This project will motivate consultants to increase their status. In addition, an assessment of the effectiveness of the proposed activities, which I have shown that, on average in the period from 2020 to 2023, is presented in the work. Every year, net profit will increase by 8738 thousand rubles.