title: Ð¤Ð¾ÑÐ¾Ð¼Ð¾Ð½ÑÐ°Ð¶ ÐºÐ°Ðº Ð¼ÐµÑÐ¾Ð´ ÑÑÐ³Ð³ÐµÑÑÐ¸Ð¸ Ð² ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¼ Ð¿Ð»Ð°ÐºÐ°ÑÐµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Photomontage as a method of suggestion in advertising posters
Creators: name: Ð¡ÐµÑÐµÐ±ÑÑÐºÐ¾Ð²Ð°, ÐÐ¾Ð»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¥ÑÐ´Ð¾Ð¶ÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ðµ ÐºÐ¾Ð½ÑÑÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
ÑÐ¾ÑÐ¾Ð¼Ð¾Ð½ÑÐ°Ð¶
Ð²Ð¾Ð·Ð´ÐµÐ¹ÑÑÐ²Ð¸Ðµ
Ð°Ð³Ð¸ÑÐ°ÑÐ¸Ñ
Ð¿ÑÐ¾Ð¿Ð°Ð³Ð°Ð½Ð´Ð°
ÑÐµÐºÐ»Ð°Ð¼Ð°
Ð´Ð°Ð´Ð°Ð¸Ð·Ð¼
ÐºÐ¾Ð½ÑÑÑÑÐºÑÐ¸Ð²Ð¸Ð·Ð¼
ÑÐ¾ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð°
Ð¼ÑÐ»ÑÑÐ¸Ð¼ÐµÐ´Ð¸Ð¹Ð½ÑÐ¹ Ð¿ÑÐ¾ÐµÐºÑ
photomontage
influence
agitation
propaganda
advertising
dadaism
constructivism
photogram
multimedia project

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐµÑÐ½Ð¸ÐºÐ¸ ÑÐ¾ÑÐ¾Ð¼Ð¾Ð½ÑÐ°Ð¶Ð°. Ð¦ÐµÐ»ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð¾Ð±Ð·Ð¾ÑÐ° Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐºÐ°Ð·Ð°Ð½Ð½ÑÑ ÑÐ°Ð±Ð¾Ñ Ð´Ð»Ñ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ñ Ð¾Ð±ÑÐ¸Ñ ÑÐµÑÑ Ð¸ Ð¾ÑÐ»Ð¸ÑÐ¸Ð¹, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÑÐ¾Ð»Ð¸ ÑÐ¾ÑÐ¾Ð¼Ð¾Ð½ÑÐ°Ð¶Ð° Ð² ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ð¸ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ ÑÐ·ÑÐºÐ° Ð¸ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐ¸ ÐµÐ³Ð¾ Ð²Ð¾Ð·Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð¸ÑÑÐ¾ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾, Ð¸ÑÐºÑÑÑÑÐ²Ð¾Ð²ÐµÐ´ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¸ Ð¸ÑÑÐ¾ÑÐ¸ÐºÐ¾-Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐµÑÐ½Ð¸ÐºÐ¸ ÑÐ¾ÑÐ¾Ð¼Ð¾Ð½ÑÐ°Ð¶Ð° Ð´Ð»Ñ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ñ ÐµÐ³Ð¾ ÑÑÐ´Ð¾Ð¶ÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ ÑÐ²Ð¾Ð»ÑÑÐ¸Ð¸. 2. Ð¡ÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿Ð»Ð°ÐºÐ°ÑÐ¾Ð² Ñ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸ÐµÐ¼ ÑÐ¾ÑÐ¾Ð¼Ð¾Ð½ÑÐ°Ð¶Ð° Ñ ÑÐµÐ»ÑÑ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ñ Ð¾Ð±ÑÐ¸Ñ ÑÐµÑÑ Ð¸ Ð¾ÑÐ»Ð¸ÑÐ¸Ð¹. 3. ÐÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ ÐºÑÐ¸ÑÐµÑÐ¸ÐµÐ² ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ñ Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð°Ð½Ð°Ð»Ð¾Ð³Ð¾Ð² (Ð¼ÑÐ»ÑÑÐ¸Ð¼ÐµÐ´Ð¸Ð¹Ð½ÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð²), ÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²ÐºÐ° Ð²ÑÐ²Ð¾Ð´Ð¾Ð² Ð¸Ð· ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð°. 4. ÐÑÐ±Ð¾Ñ ÑÐµÐ¼Ñ Ð´Ð»Ñ Ð¼ÑÐ»ÑÑÐ¸Ð¼ÐµÐ´Ð¸Ð¹Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ°. 5. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð¸Ð·Ð°Ð¹Ð½ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð¸ ÑÑÐµÐ½Ð°ÑÐ¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ°. 6. Ð ÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð¼ÑÐ»ÑÑÐ¸Ð¼ÐµÐ´Ð¸Ð¹Ð½Ð¾Ð³Ð¾ ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð¸ÑÑÐ¾ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ°. ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÑÑÑÑ ÑÑÐµÐ´ÑÑÐ²Ð° Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° Ð¸ ÑÐ¾ÑÐ¾Ð¼Ð¾Ð½ÑÐ°Ð¶Ð°. ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½Ð¾Ðµ Ð²Ð¾ÑÐ¿ÑÐ¸ÑÑÐ¸Ðµ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ (ÑÐ¾ÑÐ¾Ð¼Ð¾Ð½ÑÐ°Ð¶Ð°) Ð² Ð¿Ð»Ð°ÐºÐ°ÑÐµ. ÐÐµÑÐ¾Ð´Ñ Ð¸ Ð¼ÐµÑÐ¾Ð´Ð¸ÐºÐ¸: Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ, ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¸ÑÑÐ¾ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð·, ÐºÑÐ¸ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¸ÑÐºÑÑÑÑÐ²Ð¾Ð²ÐµÐ´ÑÐµÑÐºÐ¸Ð¹ Ð¸ Ð¸ÑÑÐ¾ÑÐ¸ÐºÐ¾-Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð·. ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ Ð´Ð°Ð½Ð½ÑÑ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð² ÑÐ°Ð±Ð¾ÑÐµ Ð±ÑÐ»Ð¾ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¾ ÑÐ»ÐµÐ´ÑÑÑÐµÐµ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½Ð¾Ðµ Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ðµ: Adobe Illustrator, Adobe AfterEffects, Adobe Photoshop, Adobe Premier Pro, Adobe InDesign, Tilda Publishing. ÐÐ°Ð¶Ð½Ð¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² ÑÐ¾Ð¼, ÑÑÐ¾ Ð¸Ð·ÑÑÐµÐ½Ð½ÑÐ¹ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð» Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð¼Ð¾Ð¶ÐµÑ Ð±ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½ Ð² ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ Ð¿ÑÐ¾ÐµÐºÑÐ° ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð¸ÑÑÐ¾ÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð´Ð»Ñ Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ñ Ð¿Ð¾Ð¿ÑÐ»ÑÑÐ¸Ð·Ð°ÑÐ¸Ñ ÐºÑÐ»ÑÑÑÑÐ½Ð¾Ð³Ð¾ Ð½Ð°ÑÐ»ÐµÐ´Ð¸Ñ ÑÑÐµÐ´Ð¸ Ð¼Ð¾Ð»Ð¾Ð´ÐµÐ¶Ð¸ Ð¸ ÑÐ¸ÑÐ¾ÐºÐ¾Ð¹ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð³ÑÑÐ¿Ð¿Ñ.
description: The given work is devoted. The aim of the research is to conduct a review and analysis of the mentioned works to identify common features and differences, determine the role of photomontage in shaping visual language and its potential impact. The tasks that were solved during the research: 1. Conducting historical, art history and graphic analysis of photomontage technique to determine its artistic evolution. 2. Comparative analysis of posters using photomontage to identify common features and differences. 3. Identification of comparison criteria and analysis of analogs (multimedia projects), formulation of conclusions from comparative analysis. 4. Selection of a topic for a multimedia project and conducting cultural and historical research. 5. Development of design concept and project script. 6. Implementation of a multimedia cultural and historical project. The subject of the research is graphic design and photomontage tools. The object of the research is the visual perception of graphic information (photomontage) in the poster. Methods and techniques: description, comparative analysis, historical analysis, critical analysis, art history and graphic analysis. The following software was used to achieve the results in the work: Adobe Illustrator, Adobe AfterEffects, Adobe Photoshop, Adobe Premier Pro, Adobe InDesign, Tilda Publishing. The importance of the work lies in the fact that the material studied during the research can be applied as a basis for a cultural and historical project to promote cultural heritage among young people and a wide target group.