title: Ð¦Ð¸ÑÑÐ¾Ð²Ð¾Ð¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³ ÐºÐ°Ðº ÑÑÑÐµÐºÑÐ¸Ð²Ð½ÑÐ¹ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«Ð ÐµÐºÑÐ¾ÑÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Digital marketing as an effective tool to promote modern enterprises (on the example of Â«ReksoftÂ» LLC)
Creators: name: Ð ÑÐ½Ð´ÑÐ³Ð¸Ð½, ÐÐ¸ÐºÐ¸ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ñ
ÑÐ°ÑÐ³ÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹
Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¸
ÑÐµÐ½ÑÐ°Ð±ÐµÐ»ÑÐ½Ð¾ÑÑÑ
Ð°Ð½Ð°Ð»Ð¸Ð·
digitalization
targeted advertising
promotion
development of modern enterprises
investment
profitability
analysis

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description: The topic of research is Â«Digital marketing as an effective tool for promoting modern enterprises (on the example of Â«Ð ÐµÐºÑÐ¾ÑÑÂ» LLC)Â». The object of research is profit organization is the activity of the Â«Ð ÐµÐºÑÐ¾ÑÑÂ» LLC enterprise before and after the introduction of digital marketing tools. The subject of research is the analysis of the implementation of digital marketing tools and the assessment of their economic efficiency using the example of Â«Ð ÐµÐºÑÐ¾ÑÑÂ» LLC. The purpose of research is to develop a set of measures for the implementation of a digital marketing tool for setting up targeted advertising, as well as to evaluate the effectiveness and payback of this program using the example of Â«Ð ÐµÐºÑÐ¾ÑÑÂ» LLC. In the course of the work, the concept of digitalization, the trends in the transition of various business sectors to digital tools and aspects related to digitalization were studied; the legislation in the field of implementation by commercial organizations in the field of IT and technologies of their activities was considered, the elements of financial analysis used in accounting were considered, and methods for assessing and improving the efficiency of an enterprise were proposed, a program for the introduction of promotional activities was proposed. In the work, the company Â«Ð ÐµÐºÑÐ¾ÑÑÂ» LLC and its features were considered, a description of its activities was given, including an analysis of the main performance indicators, and ways to improve efficiency were studied. Measures for the introduction of digital marketing tools, proposed based on the results of the analysis of financial and economic activities, can be used by the enterprise in order to increase the efficiency of its financial activities. The following tools and methods were used to conduct the study: analysis of financial statements, analysis of the effectiveness and payback of an advertising campaign, analysis and synthesis of the information received.