title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð½ÐµÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð³Ð¾ ÑÐ¾Ð½Ð´Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of a communication strategy for a non-profit fund
Creators: name: Ð¡Ð¸Ð¼Ð¸ÑÐºÐ¸Ð½Ð°, ÐÐ»ÐµÐºÑÐ°Ð½Ð´ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ°Ð¹ÑÐ°
ÐºÐ¾Ð½ÑÐµÐºÑÑÐ½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
Ð±Ð»Ð°Ð³Ð¾ÑÐ²Ð¾ÑÐ¸ÑÐµÐ»ÑÐ½ÑÐ¹ ÑÐ¾Ð½Ð´
Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
communication strategy
website development
contextual advertising
charity fund
promotion tools

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description: This work is devoted to the creation of an advertising campaign for the Vyshny Charitable Foundation. Tasks that were solved during the study: - exploring the means of communication strategy; - revealing the peculiarities of the communication strategy on the Internet and on the NPO market; - forecasting indicators of the financial activity of the fund; - selection of tools for promoting the fund; - Creation of an advertising campaign and evaluation of its effectiveness. The object of the research is the Vyshny Charitable Foundation. The subject of the research is a communication strategy of organization. The purpose of the final qualifying work is to develop a communication strategy for the Vyshny Charitable Foundation. In the course of the research, the theoretical foundations of the communication strategy, creation and promotion of the fund's website were studied. As a result of the study, the communication strategy of the non-profit fund was described, the target audience was analyzed, a value proposition was formulated, the fund's Instagram page was created, the company's website was developed, advertising was launched on the Yandex.Direct platform, and the effectiveness of advertising launch was analyzed. Based on the work done, it was decided to continue the advertising campaign, making the necessary adjustments to achieve more successful results.