title: Ð¡Ð¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð½Ð° ÑÑÐ½ÐºÐµ Ð¾Ð½Ð»Ð°Ð¹Ð½-ÐºÐ¸Ð½Ð¾ÑÐµÐ°ÑÑÐ¾Ð²
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Modern marketing tools in the online cinema market
Creators: name: ÐÐ»ÑÑÑÐ¾Ð²Ð°, ÐÐ»ÐµÐ½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÐÐ½ÑÐµÑÐ½ÐµÑ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ
ÐºÐ¸Ð½Ð¾Ð¸Ð½Ð´ÑÑÑÑÐ¸Ñ
Ð¾Ð½Ð»Ð°Ð¹Ð½-ÐºÐ¸Ð½Ð¾ÑÐµÐ°ÑÑÑ
marketing
modern marketing tools
film industry
online cinema

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description: The title of the master graduate qualification work: âModern marketing tools in the online cinema marketâ. The aim of the study is a research on modern marketing tools used by the main players in the online cinema market. The study was carried out on the basis of the digital marketing tools of online cinemas "ivi", "Okko" and "Megogo". Research subject: management relations that arise in the process of formation conditions for improving marketing tools in the online cinema market. Research methods: comparative analysis, the method of analogies, forecasting, processing of expert assessments, infographics, a method for assessing the economic efficiency of projects. The main results of the study: ï­ substantiation the feasibility of introducing digital marketing tools into the online cinema market; ï­ development recommendations to improve the use of marketing tools by the video services; ï­ justification the assessment of the investment attractiveness of the proposed recommendations. Application field: use of research results in the activities of online cinemas and the possibility of scaling solutions in the online cinema market. The scientific novelty of the study is defining an approach to the use of modern marketing tools in the online cinema market and assessing their effectiveness. Conclusions: The tasks of the thesis are solved, the goal is achieved, and the scope of application of the results is determined. The results obtained show signs of scientific novelty. The directions of further research are defined.