title: ÐÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¹ Ð² ÑÑÐµÑÐµ Ð¼Ð¸ÐºÑÐ¾ÐºÑÐµÐ´Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Communication activities of commercial organizations in the field of microcredit in the context of digitalization
Creators: name: Ð¡ÐºÑÐµÐ±Ð¾Ð², ÐÐ¸ÑÐ°Ð¸Ð»
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ñ
PR
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
ÑÐºÐ¾ÑÐ¸Ð½Ð³
Ð¼Ð¸ÐºÑÐ¾ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸
ÑÐµÐ¿ÑÑÐ°ÑÐ¸Ñ
ÑÐºÐ¾ÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÐ¸ÑÑÐµÐ¼Ð°
digitalization
communication activities
scoring
microfinance organizations
reputation
scoring system

description: ÐÐ°Ð½Ð½Ð¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ, Ñ ÐºÐ¾ÑÐ¾ÑÐ¾Ð¹ ÑÑÐ°Ð»ÐºÐ¸Ð²Ð°ÑÑÑÑ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð²ÑÐµ Ð¼Ð¸ÐºÑÐ¾ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸, Ð° Ð¸Ð¼ÐµÐ½Ð½Ð¾ Ð¸Ñ PR-Ð¾ÑÐ´ÐµÐ»Ñ. Ð¡ÐµÐ¹ÑÐ°Ñ Ð¿ÑÐ¾Ð¸ÑÑÐ¾Ð´Ð¸Ñ Ð¿ÐµÑÐµÐ»Ð¾Ð¼Ð½ÑÐ¹ Ð¼Ð¾Ð¼ÐµÐ½Ñ Ð² ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ð¸ ÐÐ¤Ð. ÐÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ñ Ñ Ð·Ð°ÑÐ¼ÑÐ¸ÐºÐ°Ð¼Ð¸ ÑÑÐ°Ð½Ð¾Ð²Ð¸ÑÑÑ Ð±Ð¾Ð»ÐµÐµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸ÑÐ½Ð¾Ð¹, ÑÐµÐ¼ ÑÐ°Ð½ÑÑÐµ. Ð Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð°ÑÐ¿ÐµÐºÑÑ PR-Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸Â  Ð¼Ð¸ÐºÑÐ¾ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¹ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð±Ð¸Ð·Ð½ÐµÑÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð². ÐÐ·ÑÑÐµÐ½Ñ ÑÑÐµÐ½Ð´Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐ¤Ð. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½Ð¾Ð¹ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÑÐ½ ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿ÑÐ±Ð»Ð¸ÐºÐ°ÑÐ¸Ð¹, Ð² ÐºÐ¾ÑÐ¾ÑÑÑ Ð¿ÑÐ°ÐºÑÐ¸ÐºÐ¸ Ð²ÐµÐ´ÑÑÐ¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¹ Ð² Ð¾ÑÑÐ°ÑÐ»Ð¸ Ð¼Ð¸ÐºÑÐ¾ÑÐ¸Ð½Ð°Ð½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð´ÐµÐ»ÑÑÑÑ Ð¾Ð¿ÑÑÐ¾Ð¼ ÐºÐ°Ðº Ð¿Ð¾Ð´Ð½ÑÑÑ ÑÐµÐ¿ÑÑÐ°ÑÐ¸Ñ Ð¸ Ð·Ð°Ð²Ð¾ÐµÐ²Ð°ÑÑ Ð´Ð¾Ð²ÐµÑÐ¸Ðµ ÐºÐ»Ð¸ÐµÐ½ÑÐ° Ð·Ð° ÑÑÐµÑ ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ð¸ ÐºÐ°Ð½Ð°Ð»Ð¾Ð² ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸. ÐÑÑÐ¾Ð´Ñ Ð¸Ð· Ð²Ð½ÐµÑÐ½ÐµÐ³Ð¾ Ð¸ Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð±ÑÐ»Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ ÑÐ»Ð°Ð±ÑÐµ ÑÑÐ¾ÑÐ¾Ð½Ñ Ð¸ ÑÐ³ÑÐ¾Ð·Ñ, Ð²Ð»Ð¸ÑÑÑÐ¸Ðµ Ð½Ð° ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð´Ð¾Ð²ÐµÑÐ¸ÑÐµÐ»ÑÐ½ÑÑ Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸Ð¹ Ð¼ÐµÐ¶Ð´Ñ ÑÑÐ±ÑÐµÐºÑÐ°Ð¼Ð¸ Ð¼Ð¸ÐºÑÐ¾ÑÐ¸Ð½Ð°Ð½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ. ÐÐ¾ÑÐ»Ðµ ÑÐµÐ³Ð¾ Ð¼Ð½Ð¾Ñ Ð±ÑÐ»Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐÐ ÐÐÐ Â«Ð¡ÐÐ®Ð-5Â» Ñ ÑÐµÐ»ÑÑ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð´Ð¾Ð²ÐµÑÐ¸Ñ ÑÑÐ±ÑÐµÐºÑÐ¾Ð² ÑÑÐ½ÐºÐ°. Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ Ð¾Ð¿Ð¸ÑÐ°Ð½Ñ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ²Ð° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ° ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° Ð·Ð°ÑÑÐ°Ñ Ð½Ð° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ ÑÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ ÑÐºÐ¾ÑÐ¸Ð½Ð³Ð°.
description: This study addresses a problem with which almost all microfinance organizations are associated, namely their PR departments. Now there is a turning point in the functioning of MFIs. Communication with borrowers is becoming more technologically advanced than before. In the final qualifying work, aspects of PR activities of microfinance organizations in the context of digitalization of business processes are considered. The trends in the development of communication activities of MFIs were studied. Based on the information received, an analysis was made of publications that deal with organizations in the field of microfinance. external and internal analyzes were identified, pockets and pockets were found that affect the development of trusting relationships between microfinance. After that, I developed recommendations for improving the communication activities of ÐÐÐ ÐÐÐ Â«Ð¡ÐÐ®Ð-5Â» in order to ensure the interests of market entities. In the course of the work, the costs of introducing an improved scoring system were increased.