title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÐºÑÐ»ÑÑÑÑÑ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ Ð³Ð¾ÑÑÐµÐ¿ÑÐ¸Ð¸Ð¼ÑÑÐ²Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of measures to improve the culture of service in the hospitality industry
Creators: name: ÐÑÐ¾ÐµÐ²Ð°, ÐÐ¸Ð½Ð°Ð¸Ð´Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÐºÑÐ»ÑÑÑÑÐ° Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ
Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»
ÑÑÑÐ¸ÑÑÑ
ÑÑÑÐ¿ÑÐ¾Ð´ÑÐºÑ
ÑÑÑÑÑÐ»ÑÐ³Ð°
Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÐºÑÐ»ÑÑÑÑÐ°
ÑÐ´Ð¾Ð²Ð»ÐµÑÐ²Ð¾ÑÐµÐ½Ð½Ð¾ÑÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð²
ÑÑÐµÐ´Ð° Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸
ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÑÑÐµÐºÑ
service culture
personnel
tourists
turproduct
tourisluage
organizational culture
customer satisfaction
environment of activity
economic effect

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description: The object of the study is "HOTTURS".
The purpose of the final qualifying work is to identify priority areas for improving the service culture by the example of HOTTURS LLC.
Based on a customer survey and an assessment of the culture of service, directions for improving tourist services were identified.
According to the results of the study, proposals were developed to improve the service of tourists and increase their satisfaction: expanding tourist destinations: for hearing-impaired children, for pensioners, raising the skills of tourism managers, opening a working position for an additional specialist, expanding the range of corporate events.
The forecast of revenue and costs from the implementation of measures to improve the culture of serving tourists has been made.
The introduction of these events will increase customer satisfaction from the acquisition of tourist products in the company, increase the loyalty of the company's employees, which will positively affect the attractiveness of the company's image and its overall reputation in the market.