title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð´Ð»Ñ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° ÐºÐµÑÐ°Ð¼Ð¸ÐºÐ¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a corporate identity for a ceramics store
Creators: name: Ð¥Ð°Ð½Ð¾Ð²Ð°, ÐÑÐµÐ½Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð´Ð¸Ð·Ð°Ð¹Ð½
ÐºÐµÑÐ°Ð¼Ð¸ÐºÐ°
ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ Ð±Ð»Ð¾Ðº
ÑÑÐ²ÐµÐ½Ð¸ÑÐ½Ð°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
Ð´Ð¸Ð·Ð°Ð¹Ð½ ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ¸
Ð´Ð¸Ð·Ð°Ð¹Ð½-ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ
Ð·Ð½Ð°Ðº
Ð»Ð¾Ð³Ð¾ÑÐ¸Ð¿
Ð¿ÑÐµÐ·ÐµÐ½ÑÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð²Ð¸Ð´ÐµÐ¾ÑÐ¾Ð»Ð¸Ðº
ceramics
branded block
souvenirs
corporate identity
packaging design
design concept
sign
logo
presentation video

description: ÐÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ Ð´Ð»Ñ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° ÐºÐµÑÐ°Ð¼Ð¸ÐºÐ¸ Ð¸ Ð³Ð°Ð»ÐµÑÐµÐ¸ Cono. ÐÐ±ÑÐµÐºÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ â ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐµ ÑÑÐ¸Ð»Ð¸ ÐºÐµÑÐ°Ð¼Ð¸ÑÐµÑÐºÐ¸Ñ Ð¼Ð°ÑÑÐµÑÑÐºÐ¸Ñ. Ð¦ÐµÐ»ÑÑ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð¸Ð·Ð°Ð¹Ð½-ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð´Ð»Ñ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° ÐºÐµÑÐ°Ð¼Ð¸ÐºÐ¸ Cono. Ð ÐµÑÐ°ÐµÐ¼ÑÐµ Ð² ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÑÐ¾Ð²ÐµÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¾ÐµÐºÑÐ½Ð¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ. 2. ÐÐ·ÑÑÐ¸ÑÑ Ð¾Ð±Ð·Ð¾Ñ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¾Ð². 3. ÐÑÐ¾Ð²ÐµÑÑÐ¸ Ð¿Ð¾Ð¸ÑÐº ÑÑÐ¸Ð»Ð¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÐµÑÐµÐ½Ð¸Ñ. 4. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ. 5. Ð¡Ð¾Ð·Ð´Ð°ÑÑ Ð¿ÑÐµÐ·ÐµÐ½ÑÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð²Ð¸Ð´ÐµÐ¾ÑÐ¾Ð»Ð¸Ðº. Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ Ð¸Ð·ÑÑÐµÐ½Ñ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð´Ð¸Ð·Ð°Ð¹Ð½-ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¹ ÐºÐµÑÐ°Ð¼Ð¸ÑÐµÑÐºÐ¸Ñ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð¾Ð² Ð¸ Ð¼Ð°ÑÑÐµÑÑÐºÐ¸Ñ. ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÐ»Ð¸ Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¿ÑÐ¸Ð½ÑÐ¸Ð¿Ñ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸, ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð¾Ð±Ð·Ð¾Ñ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¾Ð² ÑÑÐ¾Ð¶Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹, Ð·Ð°Ð½Ð¸Ð¼Ð°ÑÑÐ¸ÑÑÑ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ð¾Ð¼ Ð¸ Ð¿ÑÐ¾Ð´Ð°Ð¶ÐµÐ¹ ÐºÐµÑÐ°Ð¼Ð¸ÐºÐ¸. ÐÑÐ» ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ, ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²ÑÑÑÐ¸Ð¹ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐ¼ Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÑÐ¼ Ð¸ Ð·Ð°Ð¿ÑÐ¾ÑÐ°Ð¼ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«ConoÂ». Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ Ð±Ð»Ð¾Ðº, Ð´Ð¸Ð·Ð°Ð¹Ð½-ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ ÑÑÐ²ÐµÐ½Ð¸ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð¸ ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ¸ Ð´Ð»Ñ Ð³Ð°Ð»ÐµÑÐµÐ¸ Â«ConoÂ», Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐµÐ·ÐµÐ½ÑÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð²Ð¸Ð´ÐµÐ¾ÑÐ¾Ð»Ð¸Ðº. ÐÐ»Ñ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð²ÑÐµÑ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ¸ Ð¸ Ð²Ð¸Ð´ÐµÐ¾-ÑÐ¾Ð»Ð¸ÐºÐ° Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ ÑÐµÐºÑÑÐ¾Ð²ÑÐµ Ð¸ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ðµ ÑÐµÐ´Ð°ÐºÑÐ¾ÑÑ Ð´Ð»Ñ ÑÐ°Ð±Ð¾ÑÑ Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½Ð¾Ð¹ Ð³ÑÐ°ÑÐ¸ÐºÐ¾Ð¹.
description: The subject of the research is to develop a corporate identity for the ceramics store and the Cono gallery. The object of the study is the corporate styles of ceramic workshops. The purpose of this work is to develop a design concept for the Cono ceramics store. Tasks that were solved during the research: 1. Conduct a pre-project study. 2. To study the overview of analogues 3. To search for a stylistic solution. 4. Develop a corporate identity. 5. Create a presentation video. In the course of the work, the features of creating design concepts for ceramic shops and workshops were studied. To achieve this goal, the basic principles of creating a corporate identity were considered, as well as an analysis of the target audience, a comparative review of analogues of similar companies engaged in the production and sale of ceramics. A corporate identity has been developed that meets the basic needs and demands of the Cono company. A corporate block, a design concept of souvenirs and packaging for the Cono gallery, as well as a presentation video have been developed. To create all the graphic elements and design the packaging and video clip, text and graphic editors were used to work with various graphics.