title: ÐÐ²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ñ ÑÐ±Ð¾ÑÐ° Ð¸ ÑÐ°ÑÑÐµÑÐ° ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÑ Ð¼ÐµÑÑÐ¸Ðº Ð² Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½Ð¾Ð¼ ÑÑÐµÐ´ÑÑÐ²Ðµ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð´Ð°Ð½Ð½ÑÑ Ð²Ð½ÐµÑÐ½Ð¸Ñ Ð¸ÑÑÐ¾ÑÐ½Ð¸ÐºÐ¾Ð²
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Automation of the collection and calculation of advertising metrics in a software tool based on data from external sources.
Creators: name: Ð¤ÑÐ¾Ð»Ð¾Ð²Ð°, ÐÐ»ÑÐ½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÐÐ½ÑÐµÑÐ½ÐµÑ
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description: The master's thesis is concerned with research in the area of automation of the collection and calculation of advertising metrics based on data obtained from external sources. The approaches to assessing the effectiveness of online advertising and its stages are described. The existing technologies for parsing web pages are studied, they are compared, the pros and cons of the considered approaches are given. Within the thesis, a manual method for collecting and calculating advertising metrics at the stage of collecting and processing the obtained statistics is described. An automated approach is proposed, which consists in using a software tool to automatically collect and calculate advertising metrics and generate reports. As part of the thesis, the use of collecting advertising metrics using Scrapy is described. A method for calculating advertising metrics is presented. A method for generating reports for any selected day is proposed. The proposed method was implemented in the EAP software tool for automated collection and calculation of advertising metrics. This tool allows engineers to simplify the stage of collecting and processing the obtained statistics results. The results show a comparison of manual and automated approaches to collecting and calculating advertising metrics. The advantages of using the EAP tool in the process of collecting and calculating advertising metrics are listed.