title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð»ÐµÐ³ÐºÐ¾Ð¹ Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ñ ÑÑÐµÑÐ¾Ð¼ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾Ð³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«ONLY MEÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a strategy for a light industry enterprise in consideration of the concept of sustainable development (by the example of the company "ONLY ME")
Creators: name: ÐÐ¸ÑÑÐµÐ½ÐºÐ¾, Ð¢Ð°ÑÑÑÐ½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾Ðµ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ
ÑÑÐ½Ð¾Ðº ÑÐµÐºÑÑÐ¸Ð»ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð¾ÑÑÐ¸
ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¸ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ
strategy of the enterprise
sustainable development
market of the textile industry
strategic planning and management

description: Ð¢ÐµÐ¼Ð°Â Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹Â ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹Â ÑÐ°Ð±Ð¾ÑÑ:Â Â«Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð»ÐµÐ³ÐºÐ¾Ð¹ Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ñ ÑÑÐµÑÐ¾Ð¼ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾Ð³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«ONLY MEÂ»). Ð¦ÐµÐ»ÑÂ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹Â ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹Â ÑÐ°Ð±Ð¾ÑÑÂ âÂ Ð°Ð½Ð°Ð»Ð¸Ð·Â ÑÑÐ½ÐºÐ° Ð²ÐµÑÑÐ½ÐµÐ¹ Ð¾Ð´ÐµÐ¶Ð´Ñ,Â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð² ÑÐ°Ð¼ÐºÐ°Ñ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾Ð³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ñ ÑÐµÐ»ÐµÐ¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«ONLY MEÂ».Â ÐÐ»ÑÂ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸ÑÂ Ð²ÑÑÐµÐ¸Ð·Ð»Ð¾Ð¶ÐµÐ½Ð½Ð¾Ð¹Â ÑÐµÐ»Ð¸Â Ð±ÑÐ»Ð¸Â Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½ÑÂ Ð¸Â ÑÐµÑÐµÐ½ÑÂ ÑÐ»ÐµÐ´ÑÑÑÐ¸ÐµÂ Ð·Ð°Ð´Ð°ÑÐ¸: âÂ Ð¸Ð·ÑÑÐµÐ½ÑÂ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸ÐµÂ Ð¾ÑÐ½Ð¾Ð²ÑÂ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸ÑÂ Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ; âÂ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Â Ð°Ð½Ð°Ð»Ð¸Ð·Â ÑÐ¾Ð·ÑÐ¹ÑÑÐ²ÐµÐ½Ð½Ð¾-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹Â Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸Â Ð¸ÑÑÐ»ÐµÐ´ÑÐµÐ¼Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ; âÂ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÑÐ½Ð¾Ðº Ð¾Ð´ÐµÐ¶Ð´Ñ Ð¸ ÐµÐ³Ð¾ Ð»Ð¸Ð´ÐµÑÑ; âÂ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¾Â Ð½Ð°Ð»Ð¸ÑÐ¸Ðµ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¹ ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾Ð³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹; âÂ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð² Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼Â Ð¸Ð·ÑÑÐµÐ½Ð¸ÑÂ Ð²Â Ð´Ð°Ð½Ð½Ð¾Ð¹Â ÑÐ°Ð±Ð¾ÑÐµÂ ÑÐ²Ð»ÑÐµÑÑÑÂ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ Ð²Ð»Ð¸ÑÐ½Ð¸Ñ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¹ ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾Ð³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð½Ð° ÑÑÐ½Ð¾Ðº ÑÐµÐºÑÑÐ¸Ð»ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð¾ÑÑÐ¸.Â ÐÐ±ÑÐµÐºÑÂ Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ âÂ ÐÐÐ Â«ONLYÂ MEÂ». ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°ÑÂ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑÂ ÑÐ°Ð±Ð¾ÑÑÂ ÑÐ¾ÑÑÐ¾Ð¸ÑÂ Ð²Â Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐ¸Â Ð¿ÐµÑÐµÑÐ¼Ð¾ÑÑÐ°Â ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¸Â ÑÐ»ÑÑÑÐµÐ½Ð¸ÑÂ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÑÂ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾Ð¼Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Â«Ð·ÐµÐ»ÐµÐ½Ð¾Ð³Ð¾Â» ÑÑÐ½ÐºÐ° Ð¾Ð´ÐµÐ¶Ð´Ñ. ÐÑÐ¸ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ð¸ ÑÐ°Ð±Ð¾ÑÑ Ð² ÐºÐ°ÑÐµÑÑÐ²Ðµ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð±Ð°Ð·Ñ Ð±ÑÐ»Ð¸Â Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ ÑÑÐµÐ±Ð½ÑÐµ Ð¿Ð¾ÑÐ¾Ð±Ð¸Ñ, Ð½Ð°ÑÑÐ½ÑÐµ ÑÑÐ°ÑÑÐ¸, ÑÐ¿ÑÐ°Ð²Ð¾ÑÐ½ÑÐµ Ð¸Ð·Ð´Ð°Ð½Ð¸Ñ,ÑÐ»Ð¾Ð²Ð°ÑÐ¸,Â Ð½Ð¾ÑÐ¼Ð°ÑÐ¸Ð²Ð½Ð¾-Ð¿ÑÐ°Ð²Ð¾Ð²ÑÐµÂ Ð°ÐºÑÑ.Â ÐÂ ÐºÐ°ÑÐµÑÑÐ²ÐµÂ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹Â Ð±Ð°Ð·ÑÂ Ð´Ð»ÑÂ ÑÐ°ÑÑÐµÑÐ¾Ð²Â Ð±ÑÐ»Ð¸Â Ð²Ð·ÑÑÑ Ð¾ÑÑÐµÑÐ½Ð¾ÑÑÐ¸Â ÐÐÐ Â«ONLYÂ MEÂ». ÐÂ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹Â ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹Â ÑÐ°Ð±Ð¾ÑÐµÂ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑÂ ÑÐ»ÐµÐ´ÑÑÑÐ¸ÐµÂ Ð¼ÐµÑÐ¾Ð´ÑÂ Ð½Ð°ÑÑÐ½Ð¾Ð³Ð¾Â Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ:Â ÑÐ±Ð¾ÑÂ Ð´Ð°Ð½Ð½ÑÑ,Â ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ,Â ÑÐ¸ÑÑÐµÐ¼Ð½ÑÐ¹Â Ð°Ð½Ð°Ð»Ð¸Ð·,Â ÑÐ¾Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ,Â Ð¾Ð±Ð¾Ð±ÑÐµÐ½Ð¸Ðµ.
description: The theme of the final qualification work: "Development of a strategy for a light industry enterprise, taking into account the concept of sustainable development (on the example of the company" ONLY ME "). The purpose of the final qualification work is to analyze the outerwear market, develop an enterprise strategy within the framework of the concept of sustainable development and develop the implementation of an innovative measure to achieve the strategic goals of Â«ONLY MEÂ». To achieve the above goal, the following tasks were set and solved: â studied the theoretical foundations of management and strategic planning for enterprises; â an analysis of the economic activity of the enterprise under study was carried out; â reviewed and analyzed the clothing market and its leaders; â the presence of innovative strategies for the sustainable development of companies was revealed; - developed a strategy for the development of the enterprise, as well as the introduction of innovative activities in the company's activities. The subject of study in this paper is the significance of the impact of sustainable development concepts on the textile industry market. The object of study is Â«ONLY MEÂ». The practical significance of the work lies in the possibility of revising the company's strategy and improving the efficiency of the use of sustainable development measures, as well as the formation of a "green" clothing market. When performing the work, textbooks, scientific articles, reference books, dictionaries, legal acts were used as a theoretical basis. The reports of Â«ONLY MEÂ» were taken as the information base for calculations. The following methods of scientific research were used in the final qualification work: data collection, theoretical research, system analysis, comparison, generalization.