title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð²ÑÑ Ð¾Ð´Ð° Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¿Ð¾ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½Ð¾Ð³Ð¾ Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of a strategy for entering to the international market for a software development company
Creators: name: Ð¢Ð°ÑÐ°ÑÐ½Ð¸ÐºÐ¾Ð²Ð°, ÐÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð²ÑÑ Ð¾Ð´Ð° Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
ÑÐ¸ÑÑÐµÐ¼Ð° ÑÐ±Ð°Ð»Ð°Ð½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÑ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹
strategy for entering the international market
balanced performance system

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description: The aim of the study is the formation of a strategy for entering the international market for a software development company based on systematization of basic theoretical provisions and analysis of existing practices. The study was carried out on the basis open sources, data of LLC "KORUS Consulting". Research subject: processes of forming a strategy for an IT company to enter the international market. Research methods: theoretical, analytical and graphic methods. The main results of the study: - identified problems and systematized the principles of forming a strategy for the company's entry into the international market; - the analysis of the company's activities in the context of solving the problem of business internalization was carried out; - strategic plan for entering the international market was developed for KORUS Consulting LLC; - built a tactical quarterly OKR plan to achieve the goals of the strategic plan; - a balanced scorecard was built, adapted to the OKR methodology, on the basis of which a tactical plan was developed; - the prospects for improving the strategy are identified and measures are given to improve it. Application field: application of the results of work in the activities of LLC KORUS Consulting. The scientific novelty of the study development of a standard solution for strategic management of the international IT business related to software development. Conclusions: The tasks of the WRC have been solved, the goal has been achieved, the field of application of the results has been determined.