title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð¿Ð¾Ð·Ð½Ð°Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ ÑÑÑÐ° Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ ÑÑÑÐ¸Ð½Ð´ÑÑÑÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a cultural and educational tour at a travel industry enterprise
Creators: name: ÐÐ±Ð´ÑÑÐ°ÑÑÐ¼Ð¾Ð², ÐÐµÐ¿Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÑÑÐ¸Ð·Ð¼
ÐºÑÐ»ÑÑÑÑÐ½ÑÐ¹ ÑÑÑÐ¸Ð·Ð¼
Ð¿Ð¾Ð·Ð½Ð°Ð²Ð°ÑÐµÐ»ÑÐ½ÑÐ¹ ÑÑÑÐ¸Ð·Ð¼
ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð¿Ð¾Ð·Ð½Ð°Ð²Ð°ÑÐµÐ»ÑÐ½ÑÐ¹ ÑÑÑÐ¸Ð·Ð¼
Ð²Ð¸Ð´Ñ ÑÑÑÐ¸Ð·Ð¼Ð°
ÑÐºÑÐºÑÑÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¿ÑÐ¾Ð´ÑÐºÑ
ÑÐºÑÐºÑÑÑÐ¸Ð¾Ð½Ð½ÑÐ¹ ÑÑÑ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÑÑÐ°
tourism
cultural tourism
educational tourism
cultural and educational tourism
types of tourism
sightseeing product
sightseeing tour
tour promotion

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description: This work is devoted to the development of a cultural and educational tour at a travel industry enterprise. In the course of the study, the following tasks were solved: 1. Consider the concept and specific features of the content of cultural and educational tourism. 2. To study the technology of organizing cultural and educational tours taking into account national and cultural characteristics, to consider the features of promoting cultural and educational tours. 3. To conduct a study of the prospects for the development of cultural and educational tourism on the example of a travel industry enterprise. 4. To assess the potential of cultural and educational tourism in Russia in the context of tourism industry enterprises. 5. To analyze consumer preferences and a portrait of the target consumer of cultural and educational tourist products. 6. To propose the development of a cultural and educational tour, to calculate the cost of a cultural and educational tour and to develop technologies for promoting the tour in the Russian market The work was carried out in the Limited Liability Company "Planet Travel". In the course of the work, the concept and specific features of the content of cultural and educational tourism, the technology of organizing cultural and educational tours taking into account national and cultural characteristics, the features of promoting cultural and educational tours, the study of the prospects for the development of cultural and educational tourism at the enterprise of the tourism industry were considered. The assessment of consumer preferences in the field of cultural and educational tourism at the enterprise of the tourism industry was also carried out. The result of the work was the development of a cultural and educational tour "The history and architecture of ancient Russia of the late X - early XII century", which was proposed for implementation at the enterprise of the tourism industry. WhenÂ collecting the data necessary to do the work were used search engines such as Yandex and Google. The Excel program was used for data processing.