title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ Ð² Ð±Ð°ÑÐ±ÐµÑÑÐ¾Ð¿Ðµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of the project of CRM-system implementation in a barbershop
Creators: name: ÐÐ¸Ð·Ð¸Ð½, ÐÑÑÑÐ¼
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: CRM ÑÐ¸ÑÑÐµÐ¼Ð°
Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ
Ð±Ð°ÑÐ±ÐµÑÑÐ¾Ð¿
Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ñ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð²
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ°
Ð¾ÑÐµÐ½ÐºÐ° ÑÐ¸ÑÐºÐ¾Ð²
CRM system
implementation of information system
barbershop
automation of business processes
project efficiency
risk assessment

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description: Purpose of work: To develop a project of CRM-system implementation in a barbershop to improve the quality of customer service, attract new customers, systematize customer information, automate customer base management, and set up a loyalty program. Tasks of the work: - analyze the activities of a barbershop and identify problems of interaction with customers that require information support; - to form requirements to the future IS; - analyze the market of typical CRM-systems and choose a suitable solution; - develop a project of IS implementation in a barbershop; - calculate the costs of implementation and maintenance of the IS and evaluate the effectiveness of the project. The research was carried out on the basis of Skills LLC Research methods: collection and analysis of information, comparative analysis, architectural modeling, project management methods, planning tools, methods of project efficiency evaluation. - The main results of the study: - problems requiring information support were identified; - a suitable information system was selected; - project of Yclients CRM implementation in a barbershop was developed; the economic efficiency of the project was evaluated. Conclusions. The tasks of the VKR are solved, the goal is achieved, the field of application of the results is defined.