title: Ð¡ÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð°Ñ Ð¾ÑÐµÐ½ÐºÐ° Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ ÑÐ²Ð¾Ð¹ÑÑÐ² Ð·ÑÐ±Ð½ÑÑ Ð¿Ð°ÑÑ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð² ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Comparative evaluation of the consumer properties of toothpases and development of proposals to improve the range in a trading enterprise
Creators: name: ÐÑÐ¸Ð³Ð¾ÑÑÐµÐ²Ð°, Ð®Ð»Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð·ÑÐ±Ð½Ð°Ñ Ð¿Ð°ÑÑÐ°
Ð¾ÑÐ±ÐµÐ»Ð¸Ð²Ð°ÑÑÐ°Ñ Ð·ÑÐ±Ð½Ð°Ñ Ð¿Ð°ÑÑÐ° Ñ ÑÑÐ¾ÑÐ¾Ð¼
Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ðµ ÑÐ²Ð¾Ð¹ÑÑÐ²Ð°
toothpaste
whitening toothpaste with fluoride
consumer properties

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description: The subject of the graduate qualification work is Â«Comparative evaluation of the consumer properties of toothpases and development of proposals to improve the range in a trading enterprise". This work is devoted to the evaluation of consumer properties of toothpastes and the development of proposals for improving its range in a retail trade enterprise. Tasks that were solved during the research:1. To consider the factors affecting the consumer properties of the product, and determine the requirements for its quality.2. Conduct a comparative assessment of the consumer properties of toothpastes from different manufacturers, with the rationale for the choice of samples and research methods.3. Analyze the structure of the assortment of a trading enterprise.4. To identify consumer preferences when choosing toothpastes using the sociological survey method.5. Develop recommendations for improving the assortment in a trading enterprise based on data from a study of consumer preferences.The studies were carried out on the basis of consumer goods examination laboratories of the Higher School of Service and Trade. Work methods: standard research methods and a model experiment to assess the consumer properties of toothpastes.As a result, it was established that the toothpaste of the SPLAT trademark, made in Russia, and the Blend-a-med trademark, made in the USA, have the highest values ââof consumer properties.Based on the analysis of the assortment of the retail trade enterprise "Magnit Cosmetic", recommendations were formulated aimed at its improvement, including: adjusting the structure of the assortment by brands and volume in favor of the most preferred by consumers (increasing the number of toothpastes of the R.O.C.S. trademark, reducing the number of toothpastes of the Parodontax trademark, an increase in the number of toothpastes with a volume of 100 ml), as well as the grouping of toothpastes in the sales area with a visual highlight of their purpose.