title: PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÑÑÐ¸ÑÑÑÐºÐ¾Ð¹ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑÐµ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÑÑÐ¾Ð¿ÐµÑÐ°ÑÐ¾ÑÐ° Â«TUIÂ» ÐÐ ÐÐ¿Ð¾ÑÑÐ¾Ð»Ð¾Ð² Ð.Ð.)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: PR-support of the enterprise of the tourism industry on the Internet (on the example of the tour operator "TUI" IP Apostolov A.A.)
Creators: name: ÐÐ°Ð²Ð»ÐµÐ½ÐºÐ¾, ÐÐ¼Ð¸ÑÑÐ¸Ð¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ°Ñ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ñ
PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ðµ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
Ð¸Ð½ÑÐµÑÐ½ÐµÑ
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
ÐºÐ¾Ð½ÑÐµÐ½Ñ
tourism industry
PR-support
promotion
internet
social networks
content

description: Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² ÑÐ¸ÑÑÐµÐ¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ð¸ Ð¸ Ð¾Ð±Ð¾Ð±ÑÐµÐ½Ð¸Ð¸ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð°ÑÐ¿ÐµÐºÑÐ¾Ð² Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑÐµ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÑÑÐ¾Ð¿ÐµÑÐ°ÑÐ¾ÑÐ° TUI, Ð³. ÐÑÑÐ¾Ð²ÑÐºÐ¾Ðµ). ÐÐ°Ð´Ð°ÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ: ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð½Ð°ÑÑÐ½ÑÐµ Ð¿Ð¾Ð´ÑÐ¾Ð´Ñ Ð¸ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ PRÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ; Ð¾Ð±Ð¾Ð±ÑÐ¸ÑÑ Ð¸ ÑÐ¸ÑÑÐµÐ¼Ð°ÑÐ¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ Ð² ÑÑÐµÑÐµ ÑÑÑÐ¸Ð·Ð¼Ð°; Ð²ÑÑÐ²Ð¸ÑÑ Ð°ÐºÑÑÐ°Ð»ÑÐ½ÑÐµ Ð¿ÑÐ°ÐºÑÐ¸ÐºÐ¸ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÑ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑÐµ; Ð¾ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸Ð·Ð¾Ð²Ð°ÑÑ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÑÑÑÐ¾Ð¿ÐµÑÐ°ÑÐ¾ÑÐ° TUI Ð¸ ÐµÐ³Ð¾ ÑÑÐ½Ð¾ÑÐ½Ð¾Ðµ Ð¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ; Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· PR-Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¸ Ð´Ð°ÑÑ Ð¾ÑÐµÐ½ÐºÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ PR-ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² Ð½ÑÐµÑÐ½ÐµÑÐµ; ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ TUI Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑÐµ. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¾Ð±Ð¾Ð±ÑÐµÐ½Ñ Ð¸ ÑÐ¸ÑÑÐµÐ¼Ð°ÑÐ¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð²ÐµÐ´ÑÑÐ¸Ðµ Ð½Ð°ÑÑÐ½ÑÐµ Ð¿Ð¾Ð´ÑÐ¾Ð´Ñ Ðº Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ñ Ð¿Ð¾Ð½ÑÑÐ¸Ñ Â«PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸ÐµÂ»; Ð¾ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸Ð·Ð¾Ð²Ð°Ð½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ Ð² Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ ÑÑÑÐ¸Ð·Ð¼Ð°;Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð¸ÑÑÑÑÐµÐ³Ð¾ÑÑ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÐ½ÐºÐ°, Ð½Ð°ÑÐ¾Ð´ÑÑÐµÐ³Ð¾ÑÑ Ð¿Ð¾Ð´ Ð²Ð¾Ð·Ð´ÐµÐ¹ÑÑÐ²Ð¸ÐµÐ¼ ÑÐ°ÐºÐ¸Ñ ÑÐ°ÐºÑÐ¾ÑÐ¾Ð², ÐºÐ°Ðº Ð¿Ð°Ð½Ð´ÐµÐ¼Ð¸Ñ ÐºÐ¾ÑÐ¾Ð½Ð°Ð²Ð¸ÑÑÑÐ°, Ñ Ð¾Ð´Ð½Ð¾Ð¹ ÑÑÐ¾ÑÐ¾Ð½Ñ, Ð¸ Ð´Ð¸Ð½Ð°Ð¼Ð¸ÑÐ½Ð°Ñ ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ñ, Ñ Ð´ÑÑÐ³Ð¾Ð¹.
description: The topic of the final qualification work: Â«PR-support of the enterprise of the tourism industry on the Internet (on the example of the tour operator Â«TUIÂ» IP Apostolov A.A.)Â». The purpose of the work is to systematize and generalize theoretical aspects and develop practical recommendations for increasing the effectiveness of PRsupport of a travel company on the Internet (on the example of the tour operator TUI, Kurovskoye). Objectives of the work: to consider the main scientific approaches and concepts of PR-support of a tourist enterprise; to generalize and systematize modern PR tools in the field of tourism; to identify the current practices of Russian and foreign travel companies in organizing PR-support on the Internet; to characterize the activities of the tour operator TUI and its market position; analyze PR-activities and assess the effectiveness of the company's PR-communications on the Internet; develop recommendations to improve the efficiency of PR-support for TUI on the Internet. The work summarizes and systematizes the leading scientific approaches to the definition of the concept of "PR-support". The main features of PR-support in the tourism industry are characterized.The features of the organization of PR-support for travel companies in the conditions of the transforming tourism market, influenced by such factors as the coronavirus pandemic, on the one hand, and dynamic digitalization, on the other, have been determined.