title: Ð¤Ð¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ Ð² ÑÐ¸ÑÑÐµÐ¼Ðµ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐ°Ð½ÐµÐ²ÑÐºÐ¸Ð¹ Ð¿ÑÐ¾ÑÐ¿ÐµÐºÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Corporate identity in the system of corporate communications (for example, LLC " Zanevskiy ProspectÂ»)
Creators: name: ÐÐ¾Ð»ÐºÐ¾Ð²Ð°, ÐÑÐµÐ½Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
Ð»Ð¾Ð³Ð¾ÑÐ¸Ð¿
ÑÐ²ÐµÑÐ¾Ð²Ð°Ñ Ð³Ð°Ð¼Ð¼Ð°
ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸ÑÑ
ÑÑÐ°Ð¿Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ
ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
pr
ÑÐµÐºÐ»Ð°Ð¼Ð°
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
corporate style
logo
corporate color gamma
corporate font
stages of corporate style
corporate communications
advertising
competitive analysis

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ñ Ð¿Ð¾Ð½ÑÑÐ¸Ðµ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ ÑÐ¾Ð´ÐµÑÐ¶Ð°Ð½Ð¸Ðµ, ÑÑÐ°Ð¿Ñ ÐµÐ³Ð¾ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸ Ð°ÐºÑÐµÐ½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð° ÑÐ¾Ð»Ñ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹, Ð²ÑÐ´ÐµÐ»ÐµÐ½Ñ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð´Ð°Ð½Ð° Ð¾Ð±ÑÐ°Ñ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐÐ Â«ÐÐ°Ð½ÐµÐ²ÑÐºÐ¸Ð¹ Ð¿ÑÐ¾ÑÐ¿ÐµÐºÑÂ», ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¾ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÑÑÐºÑÑÑÐ° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð¿ÑÐ¾Ð²ÐµÐ´ÑÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÐµÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð¹ ÑÑÐµÐ´Ñ. ÐÑÐ»Ð° Ð¾ÑÑÑÐµÑÑÐ²Ð»ÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð´Ð»Ñ ÐÐÐ Â«ÐÐ°Ð½ÐµÐ²ÑÐºÐ¸Ð¹ Ð¿ÑÐ¾ÑÐ¿ÐµÐºÑÂ» Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° ÐºÐ¾ÑÑÐµÐºÑÐ¸ÑÐ¾Ð²ÐºÐ° Ð¾Ð±ÑÐ°Ð·Ð° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸.
Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÐ°Ð¼Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÑÐ½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÑÐ°Ð»Ð¸: ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð´Ð»Ñ ÐÐÐ Â«ÐÐ°Ð½ÐµÐ²ÑÐºÐ¸Ð¹ Ð¿ÑÐ¾ÑÐ¿ÐµÐºÑÂ» (Ð²ÑÐ±Ð¾Ñ ÑÐ²ÐµÑÐ°, ÑÑÐ¸ÑÑÐ°, ÑÐ¾-Ð·Ð´Ð°Ð½Ð¸Ðµ Ð»Ð¾Ð³Ð¾ÑÐ¸Ð¿Ð° Ð¸ Ð±ÑÐµÐ½Ð´Ð±ÑÐºÐ°), Ð° ÑÐ°ÐºÐ¶Ðµ Ð¾ÑÐ¾ÑÐ¼Ð»ÐµÐ½Ð¸Ðµ Ð¿ÑÐµÐ´Ð¼ÐµÑÐ¾Ð², Ð²ÐºÐ»ÑÑÐ°ÑÑÐ¸Ñ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ (Ð²Ð¸Ð·Ð¸ÑÐ½ÑÐµ ÐºÐ°ÑÑÐ¾ÑÐºÐ¸, ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ Ð±Ð»Ð°Ð½Ðº Ð¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐµ ÑÑÑÐºÐ¸), Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÑÐ¸Ð»ÑÐ½ÑÑ Ð¸ ÑÐ»Ð°Ð±ÑÑ ÑÑÐ¾ÑÐ¾Ð½ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ¸ÑÐ¼Ñ Ñ ÑÐµÐ»ÑÑ ÐºÐ¾ÑÑÐµÐºÑÐ¸ÑÐ¾Ð²ÐºÐ¸ ÐµÑ PR ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð½Ð° ÑÑÐ½ÐºÐµ Ð¸ Ð¿Ð¾Ð¸ÑÐºÐ° Ð¿ÑÑÐµÐ¹ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ.
description: The subject of the graduate qualification work is corporate identity, defines the content and stages of its formation and emphasizes the role of corporate communications, highlights the features of the formation of the corporate identity of a trading company, gives a General description of the activities of LLC "Zanevskiy Prospect", considers the direction and organizational structure of the company, analysis its competitive environment. The development of corporate identity elements for LLC "Zanevskiy Prospect" was carried out and the organization's image was adjusted.
The results of the research were: development of corporate identity elements for LLC "Zanevskiy Prospect" (choice of color, font, co-building of the logo and brand book), as well as design of items that include corporate identity (business cards, letterhead and corporate pens), identification of strengths and weaknesses of the company in order to adjust its PR strategy in the market and search for ways of development.