title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð° Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½Ð¾Ð³Ð¾Ð¿ÑÐ¾ÐµÐºÑÐ° Â«ÐÐ·Ð±ÑÐºÐ° ÐÐ¾ÑÐ·ÑÑ Â»
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of the concept and strategy for brand promotion of the musical project "Azbuka Borzyh"
Creators: name: ÐÐµÑÑÐ¾Ð²Ð°, ÐÐ»ÑÐ³Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð±ÑÐµÐ½Ð´
Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³
Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½Ð°Ñ Ð³ÑÑÐ¿Ð¿Ð°
ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ Ð±ÑÐµÐ½Ð´Ð°
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð¿Ð»Ð°Ð½
brand
branding
music group
brand concept
promotion strategy
content plan

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸ÑÂ  Ð±ÑÐµÐ½Ð´Ð° Ð³ÑÑÐ¿Ð¿Ñ Â«ÐÐ·Ð±ÑÐºÐ° ÐÐ¾ÑÐ·ÑÑÂ». Ð¦ÐµÐ»Ñ Ð±ÑÐ»Ð° Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ° Ð¿ÑÑÐµÐ¼ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ñ Ð·Ð°Ð´Ð°Ñ: 1. ÐÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð¹ Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÐµÐ´Ñ Ð³ÑÑÐ¿Ð¿Ñ. 2. ÐÐ¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ ÑÐµÐ³Ð¼ÐµÐ½ÑÑ Ð¸ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ Ð½Ð° Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½Ð¾Ð¼ ÑÑÐ½ÐºÐµ. 3. ÐÑÑÐ²Ð¸ÑÑ Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÐ¸ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹, Ð¸Ñ Ð¾Ð¶Ð¸Ð´Ð°Ð½Ð¸Ñ. 4. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÐºÑÐµÐ°ÑÐ¸Ð²Ð½ÑÑ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ Ð±ÑÐµÐ½Ð´Ð° Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ°. 5. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð° Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ°. 6. ÐÑÐµÐ½Ð¸ÑÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð° Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½Ð¾Ð¹ Ð³ÑÑÐ¿Ð¿Ñ. ÐÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² ÑÐ¾Ð¼, ÑÑÐ¾, Ð½ÐµÑÐ¼Ð¾ÑÑÑ Ð½Ð° Ð´Ð¾ÑÑÑÐ¿Ð½Ð¾ÑÑÑ Ð¾ÑÑÐ°ÑÐ»Ð¸, Ð½Ð¾Ð²ÑÐ¼ Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½ÑÐ¼ Ð³ÑÑÐ¿Ð¿Ð°Ð¼ Ð´Ð¾Ð²Ð¾Ð»ÑÐ½Ð¾ ÑÐ»Ð¾Ð¶Ð½Ð¾ Ð² Ð½ÐµÐ¹ ÑÐ´ÐµÑÐ¶Ð°ÑÑÑÑ, Ð´Ð°Ð¶Ðµ ÑÑÐ¸ÑÑÐ²Ð°Ñ Ð½Ð°Ð»Ð¸ÑÐ¸Ðµ Ð¸Ð½ÑÐµÑÐµÑÐ½Ð¾Ð³Ð¾ Ð¸ ÐºÐ°ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°. Ð ÑÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð¿ÑÐ¾Ð´ÐµÐ¼Ð¾Ð½ÑÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð° Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½Ð¾Ð¹ Ð³ÑÑÐ¿Ð¿Ñ, ÑÑÐ¾ Ð² Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ¼ Ð¼Ð¾Ð¶ÐµÑ ÑÑÐ°ÑÑ Ð½ÐµÐºÐ¸Ð¼ Â«Ð¿Ð¾ÑÐ¾Ð±Ð¸ÐµÐ¼Â» Ð´Ð»Ñ Ð½Ð¾Ð²ÑÑ Ð¼ÑÐ·ÑÐºÐ°Ð½ÑÐ¾Ð². ÐÐ½Ð¾ Ð¿Ð¾Ð¼Ð¾Ð¶ÐµÑ Ð½Ð°ÑÐ¸Ð½Ð°ÑÑÐ¸Ð¼ ÐºÐ¾Ð»Ð»ÐµÐºÑÐ¸Ð²Ð°Ð¼ Ð½Ð°ÑÑÐ¸ÑÑÑÑ Ð²ÑÐ´ÐµÐ»ÑÑÑÑÑ Ð½Ð° ÑÐ¾Ð½Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð² Ð¸ Ð½Ð°Ð¹ÑÐ¸ ÑÐ²Ð¾Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ. ÐÑÑÐ¾ÑÐ½Ð¸ÐºÐ°Ð¼Ð¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð²ÑÑÑÑÐ¿Ð¸Ð»Ð¸ Ð´Ð°Ð½Ð½ÑÐµ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð¹ Ð½Ð°ÑÑÐ½Ð¾-Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ, Ð¾ÑÐ¸ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÐÐ½ÑÐµÑÐ½ÐµÑ-ÑÐµÑÑÑÑÐ¾Ð² Ð¸ Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð°Ð³ÐµÐ½ÑÑÑÐ². ÐÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ð¸Ð¼Ð¸Ð´Ð¶ Ð±ÑÐµÐ½Ð´Ð° Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÐµÐ³Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ. ÐÑÐ¸ ÑÐ±Ð¾ÑÐµ Ð´Ð°Ð½Ð½ÑÑ, Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÑ Ð´Ð»Ñ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ, Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ñ Google Ð¸ Yandex.
description: The purpose of the work is to develop the concept and strategy for promoting the brand of the group "Azbuka Borzyh". The goal was achieved by completing the following tasks: 1. To analyze the competitive and marketing environment of the group. 2. To identify the segments and characteristics of consumers in the music market. 3. To identify the needs of consumers, their expectations. 4. To develop a creative concept for a music project brand. 5. To develop a strategy for promoting the brand of a music project. 6. To evaluate the effectiveness of the music groups brand promotion. The relevance of the study lies in the fact that, despite the accessibility of the industry, it is quite difficult for new musical groups to stay in it, even considering the availability of interesting and high-quality material. This study demonstrates the development of the concept and promotion of the brand of a musical group, which in the future may become a kind of "manual" for new musicians. It will help novice teams learn how to stand out from the competition and find their audience. The sources of information were data from domestic and foreign scientific research literature, official Internet resources and analytical agencies. The brand image and strategies for its promotion are proposed. Google and Yandex search engines were used to collect the data needed to complete the work.