title: ÐÐ»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¸ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð²Ð½ÐµÑÐ½ÐµÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Planning and implementation of advertising for a foreign trade company
Creators: name: ÐÐµÑÑÐ¾Ð², ÐÐ°Ð½Ð¸Ð»
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ
Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
Ð²Ð½ÐµÑÐ½ÐµÑÐ¾ÑÐ³Ð¾Ð²Ð°Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ
ÑÐµÐºÐ»Ð°Ð¼Ð°
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
research
international market
foreign trade company
advertising
marketing strategy
marketing analysis

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÐºÐµ Ð¸ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð²Ð¾ Ð²Ð½ÐµÑÐ½ÐµÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸:1.Â ÐÐ·ÑÑÐµÐ½Ð° ÑÑÑÑÐºÑÑÑÐ° ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÐ¼Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸.2. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸.3. ÐÑÑÐ²Ð»ÐµÐ½Ð° Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸.4.Ð¡Ð´ÐµÐ»Ð°Ð½Ð¾ ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¿Ð¾ ÑÐ°ÐºÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸.5.Â ÐÐ·ÑÑÐµÐ½ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ð¹ ÑÑÐ½Ð¾Ðº ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð¾Ð±Ð¾Ð·Ð½Ð°ÑÐµÐ½Ñ ÐµÑ ÑÐ¸Ð»ÑÐ½ÑÐµ Ð¸ ÑÐ»Ð°Ð±ÑÐµ ÑÑÐ¾ÑÐ¾Ð½Ñ.6. ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ðµ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð½Ð°Ð¹Ð´ÐµÐ½Ñ ÑÐµÑÐµÐ½Ð¸Ñ Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ð¸Ð½Ð¸ÑÐ¸Ð°ÑÐ¸Ð²Ñ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ ÑÐµÐºÐ»Ð°Ð¼Ñ. ÐÐ° Ð´Ð°Ð½Ð½ÑÐ¹ Ð¼Ð¾Ð¼ÐµÐ½Ñ Ð²ÑÐµÐ¼ÐµÐ½Ð¸ Ð¾Ð´Ð½Ð¸Ð¼ Ð¸Ð· Ð²Ð°Ð¶Ð½ÑÑ ÑÐ°ÐºÑÐ¾ÑÐ¾Ð² Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶ ÑÐ¾Ð²Ð°ÑÐ¾Ð² Ð¸ ÑÑÐ»ÑÐ³ â ÑÐ²Ð»ÑÐµÑÑÑ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³, Ð¾Ð½ ÑÐ¾ÑÑÐ¾Ð¸Ñ Ð¸Ð· Ð¼Ð½Ð¾Ð¶ÐµÑÑÐ²Ð° ÑÐ°ÑÑÐµÐ¹, ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½Ð¾Ðµ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÐºÐ¾ÑÐ¾ÑÑÑ Ð¼Ð¾Ð¶ÐµÑ Ð·Ð½Ð°ÑÐ¸ÑÐµÐ»ÑÐ½Ð¾ ÑÐ²ÐµÐ»Ð¸ÑÐ¸ÑÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÐ½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð¼Ð¾Ð³ÑÑ Ð¿Ð¾Ð¼Ð¾ÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ ÑÐ¸Ð»ÑÐ½ÑÐµ Ð¸ ÑÐ»Ð°Ð±ÑÐµ ÑÑÐ¾ÑÐ¾Ð½Ñ, Ð½Ð°Ð»Ð°Ð´Ð¸ÑÑ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ Ð½Ð° ÐºÐ¾Ð½ÐºÑÐµÑÐ½Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»Ñ, Ð²ÑÑÐ²Ð¸ÑÑ Ð´Ð°Ð½Ð½ÑÐµ, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð¿Ð¾Ð¼Ð¾Ð³ÑÑ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð¸ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ ÐºÐ°Ðº ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½ÑÑ. ÐÐ· Ð²ÑÐµÐ³Ð¾ Ð²ÑÑÐµÐ¿ÐµÑÐµÑÐ¸ÑÐ»ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¼Ð¾Ð¶Ð½Ð¾ ÑÐ´ÐµÐ»Ð°ÑÑ Ð²ÑÐ²Ð¾Ð´, ÑÑÐ¾ Ð½Ðµ ÑÑÐ¾Ð¸Ñ Ð¸Ð³Ð½Ð¾ÑÐ¸ÑÐ¾Ð²Ð°ÑÑ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³ Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, ÐµÑÐ»Ð¸ ÐµÑÑÑ ÑÐµÐ»Ñ ÑÐ´ÐµÐ»Ð°ÑÑ Ð±Ð¸Ð·Ð½ÐµÑ Ð¿ÑÐ¸Ð±ÑÐ»ÑÐ½ÑÐ¼ Ð¸ Ð¿Ð¾ÑÑÐ¾ÑÐ½Ð½Ð¾ ÑÐ°Ð·Ð²Ð¸Ð²Ð°ÑÑÐ¸Ð¼ÑÑ.
description: This work is devoted to the analysis and planning of advertising strategy in a foreign trade company. In the process of research the following tasks were solved:1. The structure of the company in question was studied.2. Analyzed the financial indicators of the company.3. Identified the marketing strategy of the company.4. Made a comparison of the company on the fact of competitiveness.5. The consumer market of the company is studied, its strengths and weaknesses are marked.6. Determined the strategic directions of marketing development in the company, found solutions and proposed initiatives to improve the effectiveness of advertising.At the moment one of the important factors for increasing of sales of goods and services - is marketing, it consists of many parts, complex functioning of which can significantly increase the effectiveness of the company. Marketing tools can help to determine strengths and weaknesses, to set up a campaign for a particular consumer, to identify data that will help to present the company as competitive. From all of the above, we can conclude that advertising and marketing for a company should not be ignored if there is a goal to make the business profitable and constantly evolving.