title: Ð£Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÐºÐ°ÑÐµÑÑÐ²Ð¾Ð¼ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐµÐºÐ»Ð°Ð¼Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Internet advertising quality management
Creators: name: Ð¢Ð°ÑÐ·ÑÐ½, ÐÐ½Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÐºÐ°ÑÐµÑÑÐ²Ð¾Ð¼
ÐºÐ°ÑÐµÑÑÐ²Ð¾ ÑÐµÐºÐ»Ð°Ð¼Ñ
ÐºÐ°ÑÐµÑÑÐ²Ð¾
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐµÐºÐ»Ð°Ð¼Ð°
Ð¼Ð°ÑÑÐ¾Ð²ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ ÑÐµÐºÐ»Ð°Ð¼Ñ
Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸
quality management
advertising quality
quality
internet advertising
mass communications
performance indicators
advertising efficiency

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð² Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ð¼Ð°Ð³Ð¸ÑÑÑÐ° ÑÐ²Ð»ÑÐµÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ ÐÐÐ Â«ÐÐ¾Ð±ÐµÐ»ÑÂ». Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² Ð¸Ð·ÑÑÐµÐ½Ð¸Ð¸ Ð¿Ð¾Ð½ÑÑÐ¸Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÐºÐ°ÑÐµÑÑÐ²Ð° ÑÐµÐºÐ»Ð°Ð¼Ñ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ÐÐ¾Ð±ÐµÐ»ÑÂ», Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð´Ð»Ñ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ ÐºÐ°ÑÐµÑÑÐ²Ð° Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐµÐºÐ»Ð°Ð¼Ñ Ð² Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸. ÐÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð°ÑÐ¿ÐµÐºÑÑ, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð´Ð°Ð»Ð¸ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÑ Ð¿Ð¾Ð½ÑÑÐ¸Ñ ÐºÐ°ÑÐµÑÑÐ²Ð¾ ÑÐµÐºÐ»Ð°Ð¼Ñ. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐºÑÑÐµÐ¹ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐµÐºÐ»Ð°Ð¼Ñ Ð² Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸, Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð½ÑÐµ Ð·Ð¾Ð½Ñ Ð´Ð»Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ. ÐÐ»Ð°Ð³Ð¾Ð´Ð°ÑÑ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½Ð¾Ð¼Ñ Ð°Ð½Ð°Ð»Ð¸Ð·Ñ Ð±ÑÐ»Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ ÑÐ°ÐºÐ¸Ðµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ñ ÑÐµÐ»ÑÑ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ°ÑÐµÑÑÐ²ÐµÐ½Ð½ÑÑ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐµÐºÐ»Ð°Ð¼Ñ, ÐºÐ°Ðº: Ð´Ð¾ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ»Ð°Ð¼Ñ Ð½Ð° Ð¿Ð»Ð¾ÑÐ°Ð´ÐºÐµ Ð¯Ð½Ð´ÐµÐºÑ.ÐÐ¸ÑÐµÐºÑ; Ð´Ð¾Ð±Ð°Ð²Ð»ÐµÐ½Ð¸Ðµ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° ÑÐ°Ð¹ÑÐµ Google ÐÐ°ÑÑÑ; ÑÐ°Ð·Ð¼ÐµÑÐµÐ½Ð¸Ðµ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð½Ð° Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ðµ 2ÐÐÐ¡. ÐÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾Ð·Ð²Ð¾Ð»ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ÐÐ¾Ð±ÐµÐ»ÑÂ» Ð¿Ð¾Ð²ÑÑÐ¸ÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ Ð² ÑÑÐµÑÐµ Ð¾Ð±ÑÐµÐ¿Ð¸ÑÐ°, ÑÐ²ÐµÐ»Ð¸ÑÐ¸ÑÑ Ð²ÑÑÑÑÐºÑ Ð·Ð° ÑÑÐµÑ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ ÐºÐ°ÑÐµÑÑÐ²Ð° Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐµÐºÐ»Ð°Ð¼Ñ Ð¸ Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð¾Ð² Ðº ÑÐµÐºÐ»Ð°Ð¼Ðµ.
description: The object of research in the master's final qualifying work is the company "Nobel". The purpose of the work is to study the concepts of advertising, to analyze the quality of advertising in the company Â«NobelÂ», as well as to develop measures to improve the quality of online advertising in this organization. Were considered the theoretical aspects that gave a characteristic to the concept of advertising quality. The paper analyzes the current online advertising in the organization, identifies problem areas for development. Thanks to the analysis, such measures were proposed to improve the quality indicators of online advertising, such as: completion of advertising on the Yandex. Direct site; adding an advertising campaign on the Google Maps website; placement of advertisements on the 2GIS platform. The proposed measures will allow Nobel LLC to increase its competitiveness in the catering sector, increase revenue by improving the quality of online advertising and changing approaches to advertising.