title: ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð±ÐµÐ½ÑÐ¼Ð°ÑÐºÐ¸Ð½Ð³Ð° Ð¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÐºÐ¸ Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¾ÑÐµÐ»Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Using online benchmarking and business analytics tools to improve hotel performance
Creators: name: ÐÐ±Ð´ÑÐ°ÑÐ¸ÐºÐ¾Ð²Ð°, Ð¡Ð¾ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð±ÐµÐ½ÑÐ¼Ð°ÑÐºÐ¸Ð½Ð³
Ð¾Ð½Ð»Ð°Ð¹Ð½
Ð±Ð¸Ð·Ð½ÐµÑ-Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÐºÐ°
Ð¾ÑÐµÐ»Ñ
Ð³Ð¾ÑÑÐµÐ¿ÑÐ¸Ð¸Ð¼ÑÑÐ²Ð¾
Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ
benchmarking
online
business analytics
hotel
hospitality
hotel business

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description: The purpose of the work is to form a set of actions to improve the efficiency of the hotel through online benchmarking tools and business analytics. During the process of research of the following tasks were solved: 1. Study of theoretical foundations of benchmarking and business analytics. 2. Review of tools in the field of benchmarking and business analytics in the hotel industry. 3. Assessment of the level of development of benchmarking and business analytics in the hotel industry in Russia. 4. General characteristics of the company Â«Hotel VvedenskyÂ». 5. Analysis of business processes of Â«Hotel VvedenskyÂ». 6. Analysis of the external macro-environment and micro-environment of the enterprise. 7. Analyzing the economic performance of the hotel. 8. Review of the applied software and cloud services. 9. Formation of a set of measures to improve the efficiency of the enterprise. 10. Analysis of organizational and personnel structure. 11. Formation of the scheme for the integration of the proposed solutions with the Automated management system. 12. Evaluating the effectiveness of the developed complex. The relevance of the work is due to the need of hoteliers to make informed decisions in their management activities. Thanks to online benchmarking and business analytics tools, it becomes possible to increase the effectiveness of decisions, as they will be based on analytical information provided by the tools. The sources of information were data from domestic and foreign research literature, official Internet resources and analytical agencies. Search engines such as Yandex and Google were used to collect the data necessary to perform the work. The following programs were used in data processing: Microsoft Excel, Google-tables. The result of the work was the development for JSC Â«Hotel VvedenskyÂ» of a scheme of integration of BI-tools adapted to the Russian market and suitable for theÂ  enterprise under consideration, which will increase efficiency in the field of analytics and management accounting of the hotel.Â