title: ÐÐ¸ÑÐ½ÑÐ¹ Ð±ÑÐµÐ½Ð´ ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ OTSW)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Personal brand as a tool for company promotion (on the example of OTSW)
Creators: name: Ð¢ÑÑÑ, ÐÐ½Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð»Ð¸ÑÐ½ÑÐ¹ Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³
Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
ÑÐ°Ð½ÑÐµÐ²Ð°Ð»ÑÐ½ÑÐ¹ ÑÑÐ½Ð¾Ðº
OTSW
personal branding
branding
company promotion
promotion in social networks
communication analysis
dance market

description: Ð Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÑÑÑÑÑ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð»Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° ÑÑÐºÐ¾Ð²Ð¾Ð´Ð¸ÑÐµÐ»Ñ Ð½Ð° ÑÑÐ½ÐºÐµ ÑÐ°Ð½ÑÐµÐ²Ð°Ð»ÑÐ½ÑÑ ÑÑÐ»ÑÐ³. Ð ÑÐµÐºÑÑÐµ Ð¾Ð¿Ð¸ÑÑÐ²Ð°ÐµÑÑÑ ÑÐµÑÐµÐ½Ð¸Ðµ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ñ Ð·Ð°Ð´Ð°Ñ: Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ Ð¿Ð¾Ð½ÑÑÐ¸Ñ Â«Ð»Ð¸ÑÐ½ÑÐ¹ Ð±ÑÐµÐ½Ð´Â» Ð² ÑÐ¸ÑÑÐµÐ¼Ðµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹, Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼, Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð¸ ÐºÐ°Ð½Ð°Ð»Ð¾Ð² ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð´Ð»Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð»Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° Ð½Ð° ÑÑÐ½ÐºÐµ Ð¾Ð±ÑÑÐµÐ½Ð¸Ñ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð¼Ñ ÑÐ°Ð½ÑÑ, Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ ÑÐ¾Ð»Ð¸ Ð»Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° Ð² ÑÐ°Ð±Ð¾ÑÐµ Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸ÑÐ¼Ð¸ Ð½Ð° ÑÑÐ½ÐºÐµ Ð¾Ð±ÑÑÐµÐ½Ð¸Ñ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð¼Ñ ÑÐ°Ð½ÑÑ, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð³Ð¾ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð³Ð¾ Ð¾Ð¿ÑÑÐ° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð»Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð°, Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ ÐºÑÐ¸ÑÐµÑÐ¸ÐµÐ² ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð»Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ°, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸ÑÑÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ OTSW. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿ÑÐ¾ÐµÐºÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ OTSW Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð»Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° ÑÑÐºÐ¾Ð²Ð¾Ð´Ð¸ÑÐµÐ»Ñ. ÐÐ°ÑÐµÑÐ¸Ð°Ð»Ñ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð¸Ð¼ÐµÑÑ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÑÑ ÑÐµÐ½Ð½Ð¾ÑÑÑ Ð¸ Ð¼Ð¾Ð³ÑÑ Ð±ÑÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ ÑÑÐºÐ¾Ð²Ð¾Ð´Ð¸ÑÐµÐ»ÐµÐ¼ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ OTSW Ð´Ð»Ñ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¹ Ð½Ð° ÑÑÐ½ÐºÐµ ÑÐ°Ð½ÑÐµÐ²Ð°Ð»ÑÐ½ÑÑ ÑÑÐ»ÑÐ³, Ð° ÑÐ°ÐºÐ¶Ðµ Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÐ·Ð½Ð°Ð²Ð°ÐµÐ¼Ð¾ÑÑÐ¸ Ð»Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° Ð¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸.
description: In this graduation qualification work, we study the peculiarities of company promotion with the help of personal brand of the manager in the market of dance services. Taking into consideration the goal of the work, the following tasks were carried out: studying the concept of âpersonal brandâ in the communication system, studying platforms, tools and communication channels for the development of personal brand in the market of co-modern dance training, describing the role of personal brand in working with audiences in the market of modern dance training, conducting a comparative analysis of Russian and foreign experience of promoting the company with the help of personal brand, substantiation of criteria for the effectiveness of personal brand as an instrument, as well as conducted a communication analysis of the company OTSW. Based on the results of the study, a project for promoting the OTSW company was developed based on the personal brand of the manager. The results of the work provide valuable information and recommendations can be used by the head of the OTSW company to analyze trends in the market of dance services, as well as to increase the recognition of personal brand and the effectiveness of company promotion.