title: ÐÐ¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð³Ð¾ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Business plan of electronic store
Creators: name: ÐÑÐ´ÑÐ¸Ð½, ÐÐ°Ð½Ð¸Ð¸Ð»
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½
Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð°Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ñ
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÐ¸ÑÐºÐ¸
Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð²
Ð¿Ð»Ð°Ð½ Ð¿ÑÐ¾Ð´Ð°Ð¶
ÐºÐµÑÐ°Ð¼Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¸Ð·Ð´ÐµÐ»Ð¸Ñ
business plan
planning
e-commerce
online store
marketing
risks
competitor analysis
sales plan
ceramic products

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½ Ð¼Ð°ÑÑÐµÑÑÐºÐ¾Ð¹ Â«GlinaÂ».
Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð° Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð¼Ð°ÑÑÐµÑÑÐºÐ¾Ð¹ Â«GlinaÂ».
ÐÐ¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ðµ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÐ»Ð¸ Ð¿ÑÐµÐ´Ð¿Ð¾Ð»Ð°Ð³Ð°ÐµÑ ÑÐµÑÐµÐ½Ð¸Ðµ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ñ Ð·Ð°Ð´Ð°Ñ: Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð°ÑÐ¿ÐµÐºÑÐ¾Ð² Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ; Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¹ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸ Ð² Ð Ð¾ÑÑÐ¸Ð¸; ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¸Ð´ÐµÐ¸ Ð´Ð»Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°; Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ°; ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð° ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°.
ÐÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÑÑ Ð¾ÑÐ½Ð¾Ð²Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¾ÑÑÐ°Ð²Ð»ÑÑÑ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð¼ÐµÑÐ¾Ð´Ñ: Ð°Ð½Ð°Ð»Ð¸Ð· Ð½Ð°ÑÑÐ½Ð¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ, ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð°Ð½Ð°Ð»Ð¸Ð·, ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð¼ÐµÑÐ¾Ð´, Ð¼ÐµÑÐ¾Ð´Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð³Ð¾ ÑÐ¸ÑÑÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð°, Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ ÐºÐ°Ð±Ð¸Ð½ÐµÑÐ½ÑÐ¹ Ð¼ÐµÑÐ¾Ð´ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð¼ÐµÑÐ¾Ð´ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¸ Ð¼ÐµÑÐ¾Ð´ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ.
Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ» ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð¼Ð°ÑÑÐµÑÑÐºÐ¾Ð¹ Â«GlinaÂ». ÐÑÐ»Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹, Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹, Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²ÐµÐ½Ð½ÑÐ¹ Ð¸ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐ¹ Ð¿Ð»Ð°Ð½Ñ. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¿Ð»Ð°Ð½Ð° Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð±ÑÐ» ÑÐ¿ÑÐ¾Ð³Ð½Ð¾Ð·Ð¸ÑÐ¾Ð²Ð°Ð½ ÑÑÐ¾Ðº Ð¾ÐºÑÐ¿Ð°ÐµÐ¼Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ°, ÐºÐ¾ÑÐ¾ÑÑÐ¹ ÑÐ¾ÑÑÐ°Ð²Ð¸Ð» 13 Ð¼ÐµÑÑÑÐµÐ². Ð¢Ð°ÐºÐ¶Ðµ ÑÐ´ÐµÐ»Ð°Ð½ Ð¿ÑÐ¾Ð³Ð½Ð¾Ð· Ð²ÑÑÑÑÐºÐ¸ Ð½Ð° Ð´Ð²Ð° Ð³Ð¾Ð´Ð° Ñ Ð¼Ð¾Ð¼ÐµÐ½ÑÐ° Ð½Ð°ÑÐ°Ð»Ð° ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ°. ÐÐ¾Ð¼Ð¸Ð¼Ð¾ ÑÑÐ¾Ð³Ð¾, Ð±ÑÐ»Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐ¸ÑÐºÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ð¿ÑÑÐ¸ Ð¸Ñ Ð¿ÑÐµÐ¾Ð´Ð¾Ð»ÐµÐ½Ð¸Ñ.
ÐÐ¾ Ð¸ÑÐ¾Ð³Ñ, Ð´Ð°Ð½Ð½ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½ Ð¼Ð¾Ð¶Ð½Ð¾ ÑÑÐ¸ÑÐ°ÑÑ ÑÐµÐ°Ð»Ð¸Ð·ÑÐµÐ¼ÑÐ¼ Ð¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½ÑÐ¼. ÐÐ³Ð¾ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ Ð¿Ð¾Ð¼Ð¾Ð¶ÐµÑ Ð¼Ð°ÑÑÐµÑÑÐºÐ¾Ð¹ Â«GlinaÂ» Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÑÐ½Ð¾Ðº ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ð¸, ÑÐ¿ÑÐ¾Ð³Ð½Ð¾Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð¾Ð±ÑÐµÐ¼Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð¸ ÑÑÐ¾Ðº Ð¾ÐºÑÐ¿Ð°ÐµÐ¼Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ°, ÑÐ¾ÑÑÐ°Ð²Ð¸ÑÑ Ð¿Ð¾ÑÑÐ°Ð¿Ð½ÑÐ¹ Ð¿Ð»Ð°Ð½ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÑ, Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²ÐµÐ½Ð½ÑÑ, Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ Ð·Ð°ÑÑÐ°Ñ, ÑÑÐ¾ Ð² ÑÐ¾Ð²Ð¾ÐºÑÐ¿Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¸Ð²ÐµÐ´ÐµÑ Ðº ÑÑÐ¿ÐµÑÐ½Ð¾Ð¼Ñ Ð¾ÑÐºÑÑÑÐ¸Ñ Ð¸ Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°.
description: The object of the research is the online store of the workshop Â«GlinaÂ».
The goal of the final qualifying work is the development of a business plan for online store of the workshop Â«GlinaÂ».
Achieving this goal involves solving the following tasks: analyzing the theoretical aspects of business planning; studying the main trends in the development of e-commerce in Russia; generating a business idea for an online store; market analysis; producing a business plan for creating an online store.
The methodological basis of the research consists of the following methods: analysis of scientific literature, content analysis, comparative method, methods of marketing situational analysis, marketing desk research, method of economic analysis and method of strategic planning.
As a result, a business plan for the online store of the workshop Â«GlinaÂ» was developed. Marketing, organizational, production and financial plans were developed. Based on the sales plan, the project's payback period was predicted as 13 months. The revenue forecast is also made for two years from the start of the project. In addition to this, the main risks of the project were analyzed and ways to overcome them were proposed.
As a result, this business plan can be considered as implemented and effective. Its application will help the Â«GlinaÂ» workshop analyze the competition market, predict sales volumes and the payback period of the project, draw up a phased plan of financial, production, organizational and marketing costs, which together will lead to the successful opening and maintenance of an online store.