title: Ð¡Ð¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ð¸ Ð±ÑÐµÐ½Ð´Ð¾Ð² ÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½Ð¾Ð¹ Ð¾Ð´ÐµÐ¶Ð´Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Social communications in the promotion of sportswear brands
Creators: name: ÐÑÐ¸Ð±Ð¾Ð², ÐÐ½Ð´ÑÐµÐ¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
Ð°ÑÐ¿ÐµÐºÑÑ
ÑÐ¸Ð¿Ð¾Ð»Ð¾Ð³Ð¸Ñ
Ð¼ÐµÑÐ¾Ð´Ñ
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
Ð¿Ð¾Ð´Ñ Ð¾Ð´Ñ Ðº Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
ÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½Ð°Ñ Ð¾Ð´ÐµÐ¶Ð´Ð°
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ
ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸
social communications
aspects
typology
methods of social communications
approaches to the application of social communications
sportswear
efficiency
recommendations

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description: This work is devoted to: The final qualifying work was devoted to social communications in the promotion of sportswear brands. Tasks that were solved in the course of the study: The study of the theoretical foundations of social communication. Analysis of various approaches to the use of social communications in the promotion of sports brands. Development of a sociological research program to measure the effectiveness of the use of social communications in the promotion of sportswear brands. Analysis of the results of a study on measuring the effectiveness of the use of social communications in the promotion of sportswear brands. Formulation of recommendations for sports brands on building social communications. The work was carried out on the basis of the analysis of social communications. As a result of the study, aspects of social communication were studied, a program of sociological research was developed, effective tools for using social communications were identified, and universal recommendations were developed for building them.