title: ÐÐ½ÑÐµÑÐ½ÐµÑ-Ð¼ÐµÐ¼ ÐºÐ°Ðº Ð¸Ð½Ð´ÐµÐºÑÐ°Ð»ÑÐ½ÑÐ¹ Ð·Ð½Ð°Ðº Ð² ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð¹ Ð°Ð½Ð³Ð»Ð¾ÑÐ·ÑÑÐ½Ð¾Ð¹ Ð¸ ÑÑÑÑÐºÐ¾ÑÐ·ÑÑÐ½Ð¾Ð¹ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: The Internet meme as an index sign in modern English-speaking and Russian-speaking digital communication
Creators: name: Ð¡Ð¾ÐºÐ¾Ð»Ð¾Ð², Ð¡ÐµÐ¼ÑÐ½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¼ÐµÐ¼
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼ÐµÐ¼
ÑÐ¸ÑÑÐ¾Ð²Ð°Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ñ
Ð¸Ð½ÑÐµÑÑÐµÐºÑÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ
Ð¼ÑÐ»ÑÑÐ¸Ð¼Ð¾Ð´Ð°Ð»ÑÐ½Ð¾ÑÑÑ
Ð¸Ð½Ð´ÐµÐºÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ
ÑÐµÐ¼Ð¸Ð¾ÑÐ¸ÐºÐ°
ÐºÑÐµÐ¾Ð»Ð¸Ð·Ð¾Ð²Ð°Ð½Ð½ÑÐ¹ ÑÐµÐºÑÑ
Ð²ÐµÑÐ±Ð°Ð»ÑÐ½Ð°Ñ Ð¸ Ð½ÐµÐ²ÐµÑÐ±Ð°Ð»ÑÐ½Ð°Ñ ÑÐ¾ÑÑÐ°Ð²Ð»ÑÑÑÐ°Ñ
Ð¿ÑÐ°Ð³Ð¼Ð°ÑÐ¸ÐºÐ°
Ð¿ÑÐ°Ð³Ð¼Ð°ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ ÐºÐ¾Ð¼Ð¿Ð¾Ð½ÐµÐ½Ñ
Ð¿ÑÐ°Ð³Ð¼Ð°ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ ÑÑÑÐµÐºÑ
memes
Internet memes
digital communication
intertextuality
multimodality
indexicality
semiotics
creolized text
verbal and nonverbal component
pragmatics
pragmatic component
pragmatic effect

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÑÐµÑ ÑÐ¾Ð±Ð¾Ð¹ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¸Ð½ÑÐµÑÐ½ÐµÑÐ¼ÐµÐ¼Ð¾Ð² ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ° ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ð² ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐµÐ´Ðµ. ÐÑÐ¾Ð±Ð¾Ðµ Ð²Ð½Ð¸Ð¼Ð°Ð½Ð¸Ðµ ÑÐ´ÐµÐ»ÑÐµÑÑÑ Ð¸Ð½Ð´ÐµÐºÑÐ°Ð»ÑÐ½Ð¾ÑÑÐ¸ Ð¸ Ð¿ÑÐ°Ð³Ð¼Ð°ÑÐ¸ÑÐµÑÐºÐ¾Ð¼Ñ ÐºÐ¾Ð¼Ð¿Ð¾Ð½ÐµÐ½ÑÑ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼ÐµÐ¼Ð¾Ð². ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1) Ð¾Ð¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ Ð¿Ð¾Ð½ÑÑÐ¸Ðµ Ð¸ ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÑ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸, Ð° ÑÐ°ÐºÐ¶Ðµ ÐµÑ ÐºÐ»ÑÑÐµÐ²ÑÐµ ÑÑÐ½ÐºÑÐ¸Ð¸; 2) Ð¸Ð·ÑÑÐ¸ÑÑ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð°ÑÐ¿ÐµÐºÑÑ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼ÐµÐ¼Ð¾Ð²: Ð¿Ð¾Ð½ÑÑÐ¸Ðµ, ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ñ, ÑÑÐ½ÐºÑÐ¸Ð¸, Ð¿ÑÐ¸Ð·Ð½Ð°ÐºÐ¸ Ð¸ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ¸; 3) Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼ÐµÐ¼Ñ Ñ ÑÐ¾ÑÐºÐ¸ Ð·ÑÐµÐ½Ð¸Ñ Ð¸Ð½ÑÐµÑÑÐµÐºÑÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÐ¸ Ð¸ Ð³Ð»Ð¾Ð±Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ ÐºÐ¾Ð½ÑÐµÐºÑÑÐ°; 4) ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÑÑ ÑÐ·ÑÐºÐ¾Ð²ÑÐµ ÑÑÐµÐ´ÑÑÐ²Ð° Ð²Ð¾Ð·Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ Ð½Ð° Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ, Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÐµÐ¼ÑÐµ Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼ÐµÐ¼Ð°Ñ; 5) Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÑ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼ÐµÐ¼Ñ ÐºÐ°Ðº Ð¸Ð½Ð´ÐµÐºÑÐ°Ð»ÑÐ½ÑÐµ Ð·Ð½Ð°ÐºÐ¸; 6) Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð°Ð½Ð³Ð»Ð¾ÑÐ·ÑÑÐ½ÑÐµ Ð¸ ÑÑÑÑÐºÐ¾ÑÐ·ÑÑÐ½ÑÐµ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼ÐµÐ¼Ñ Ñ ÑÐ¾ÑÐºÐ¸ Ð·ÑÐµÐ½Ð¸Ñ ÑÐ·ÑÐºÐ¾Ð²ÑÑ ÑÑÐµÐ´ÑÑÐ², Ð¿ÑÐ¸Ð¼ÐµÐ½ÑÐµÐ¼ÑÑ Ð´Ð»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ Ð¿ÑÐ°Ð³Ð¼Ð°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÑÐµÐºÑÐ°. ÐÐ°ÑÐµÑÐ¸Ð°Ð»Ð¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÑÑÑÑ 173 Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼ÐµÐ¼Ð°, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð±ÑÐ»Ð¸ Ð¾ÑÐ¾Ð±ÑÐ°Ð½Ñ Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ Ð°Ð½Ð³Ð»Ð¾ÑÐ·ÑÑÐ½ÑÑ Ð¸ ÑÑÑÑÐºÐ¾ÑÐ·ÑÑÐ½ÑÑ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐµÑÑÑÑÐ¾Ð², ÑÐ°ÐºÐ¸Ñ ÐºÐ°Ðº Â«ÐÐÐ¾Ð½ÑÐ°ÐºÑÐµÂ», Â«ÐÐµÐ¼ÐµÐ¿ÐµÐ´Ð¸ÑÂ», "JoyReactor" Ð¸ Ð´ÑÑÐ³Ð¸Ñ. ÐÑÐ±Ð¾Ñ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð° Ð¾ÑÑÑÐµÑÑÐ²Ð»ÑÐ»ÑÑ Ð¼ÐµÑÐ¾Ð´Ð¾Ð¼ ÑÐ¿Ð»Ð¾ÑÐ½Ð¾Ð¹ Ð²ÑÐ±Ð¾ÑÐºÐ¸. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¿Ð¾ÐºÐ°Ð·ÑÐ²Ð°ÑÑ, ÑÑÐ¾ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼ÐµÐ¼Ñ Ð²ÑÐ¿Ð¾Ð»Ð½ÑÑÑ ÑÑÐ½ÐºÑÐ¸Ñ Ð¸Ð½Ð´ÐµÐºÑÐ°Ð»ÑÐ½ÑÑ Ð·Ð½Ð°ÐºÐ¾Ð², ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐºÐ°Ð·ÑÐ²Ð°ÑÑ Ð½Ð° Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÑÐ½Ð½ÑÐµ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ Ð¸ ÐºÑÐ»ÑÑÑÑÐ½ÑÐµ ÑÐ²Ð»ÐµÐ½Ð¸Ñ. ÐÐ½Ð´ÐµÐºÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼ÐµÐ¼Ð¾Ð² Ð¿ÑÐ¾ÑÐ²Ð»ÑÐµÑÑÑ Ð² Ð¸Ñ ÑÐ²ÑÐ·Ð¸ Ñ ÐºÐ¾Ð½ÐºÑÐµÑÐ½ÑÐ¼Ð¸ ÑÐ¸ÑÑÐ°ÑÐ¸ÑÐ¼Ð¸, Ð»Ð¸ÑÐ½Ð¾ÑÑÑÐ¼Ð¸ Ð¸Ð»Ð¸ ÑÐ¾Ð±ÑÑÐ¸ÑÐ¼Ð¸, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð·Ð½Ð°ÐºÐ¾Ð¼Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸. ÐÑÐ°Ð³Ð¼Ð°ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ ÐºÐ¾Ð¼Ð¿Ð¾Ð½ÐµÐ½Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼ÐµÐ¼Ð¾Ð² Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² Ð¸Ñ ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð²ÑÐ·ÑÐ²Ð°ÑÑ ÑÐ¼Ð¾ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÑ ÑÐµÐ°ÐºÑÐ¸Ñ, ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°ÑÑ ÐºÐ¾Ð»Ð»ÐµÐºÑÐ¸Ð²Ð½ÑÑ Ð¸Ð´ÐµÐ½ÑÐ¸ÑÐ½Ð¾ÑÑÑ Ð¸ Ð²Ð»Ð¸ÑÑÑ Ð½Ð° Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ðµ Ð¼Ð½ÐµÐ½Ð¸Ðµ Ð¿ÑÑÑÐ¼ ÑÐ¾ÑÐµÑÐ°Ð½Ð¸Ñ ÑÐµÐºÑÑÐ¾Ð²ÑÑ Ð¸ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÑ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð². ÐÐ°Ð½Ð½Ð¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ¿Ð¾ÑÐ¾Ð±ÑÑÐ²ÑÐµÑ Ð±Ð¾Ð»ÐµÐµ Ð³Ð»ÑÐ±Ð¾ÐºÐ¾Ð¼Ñ Ð¿Ð¾Ð½Ð¸Ð¼Ð°Ð½Ð¸Ñ ÑÐ¾Ð»Ð¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼ÐµÐ¼Ð¾Ð² Ð² ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð¼ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¼ Ð¾Ð±ÑÐµÐ½Ð¸Ð¸ Ð¸ ÑÐ°ÑÐºÑÑÐ²Ð°ÐµÑ Ð¼ÐµÑÐ°Ð½Ð¸Ð·Ð¼Ñ Ð¸Ñ Ð²Ð¾Ð·Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ Ð½Ð° Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÐµÐ¹ Ð² ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ ÐºÑÐ»ÑÑÑÑÐ½ÑÑ ÐºÐ¾Ð½ÑÐµÐºÑÑÐ°Ñ.
description: This work is devoted to the study of Internet memes as a communication tool in the digital environment. This work is devoted to the Internet memes, their indexicality and pragmatic component. The research set the following goals: 1) to define the concept and specifics of digital communication, as well as its key functions; 2) to study the theoretical aspects of Internet memes: concept, classification, functions, signs and characteristics; 3) to analyze the Internet memes from the point of view of intertextuality and global context; 4) to consider the linguistic means of influencing the audience used in Internet memes; 5) to explore the Internet memes as an index signs; 6) to analyze English-speaking and Russian-speaking Internet memes from the point of view of linguistic means used to achieve a pragmatic effect. The research material is based on the 173 Internet memes, which were selected from various English and Russian-language Internet resources such as "VKontakte", "Memepedia", "JoyReactor" and others. The selection of the material was carried out by the continuous sampling method. The results of the analysis show that Internet memes perform the function of index signs that indicate certain social and cultural phenomena. The indexicality of Internet memes is manifested in their connection with specific situations, personalities or events that are familiar to the audience. The pragmatic component of Internet memes is their ability to elicit an emotional response, form a collective identity and influence public opinion through a combination of textual and visual elements. This study contributes to a deeper understanding of the role of Internet memes in modern digital communication and reveals the mechanisms of their impact on users in various cultural contexts.