title: ÐÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð½Ð°ÑÑÐ½Ð¾-ÑÐµÑ Ð½Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÑÐµÐ´Ð¸ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ ÑÐºÐ¾Ð»ÑÐ½Ð¾Ð³Ð¾ Ð²Ð¾Ð·ÑÐ°ÑÑÐ° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½ÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð² ÐÐºÐ°Ð´ÐµÐ¼Ð¸Ð¸ ÑÐ¸ÑÑÐ¾Ð²ÑÑ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Promotion of scientific and technical activities among the school-age audience (on the example of educational projects of the Academy of Digital Technologies)
Creators: name: Ð§ÑÐ¼Ð¸Ð½Ð°, ÐÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÑÐ¸ÑÑÐµÐ¼Ð° ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹
Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾Ðµ ÑÑÑÐµÐ¶Ð´ÐµÐ½Ð¸Ðµ
ÑÐµÐ»ÐµÐ²ÑÐµ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸
pr-ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾Ðµ ÑÐ¾Ð±ÑÑÐ¸Ðµ
PR-promotion
communication system
educational institution
target audience
pr-technologies
special event

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description: In this final qualifying work, the theoretical foundations of promoting an educational institution through interaction with target audiences through special events are considered in detail and described. The article presents the characteristics of the SBNOU "Academy of Digital Technologies", its communication activities. The analysis of the target audience and current events of the SBNOU "Academy of Digital Technologies" and the audit of the effectiveness of PR activities, as well as the analysis of the presence in social networks and the media. The article also examines and analyzes the communicative activity of indirect competitors, since an educational institution has no direct competitors, since it is a unique educational space in Russia. A special event was developed and held, which increased the performance indicators of the Academy's PR activities, as well as allowed to attract the target audience to participate and establish contacts with a partner, namely, an information portal www.kudago.com. Recommendations have been developed to improve the effectiveness of the presence of GBNOU "Academy of Digital Technologies" in social networks. The effectiveness of the project "Cluster Week", a cross-cutting competition dedicated to the "IT Industry Week", was evaluated, as well as the results of the application of recommendations for the modernization of social networks, where, in comparison with the indicators before the application, the growth of subscribers and views of publications was clearly demonstrated. The results of the statistical data are also reflected in the Applications. The topic is relevant in connection with the need to popularize scientific and technical activities among the school-age audience in the interests of the state, the Polytechnic University and the high demand for technical specialists among employers.