title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð³Ð¾ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Developing a business development strategy using digital franchising tools
Creators: name: Ð¡Ð¸Ð½Ð¸ÑÑÐ½Ð°, ÐÐ½Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2025
Subjects: ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³
ÑÐ¸ÑÑÐ¾Ð²ÑÐµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ
ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ñ
Ð¿Ð°ÐºÐµÑ ÑÑÐ°Ð½ÑÐ¸Ð·Ñ
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ñ
digital franchising
digital tools
digitalization
franchise package
business model

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description: The aim of the work is to develop an algorithm for the formation of a digital franchise to improve franchise relations. The following tasks were solved: - to study the theoretical foundations of franchising, traditional and digital; - analyze the importance of using digital tools in franchise relationships; - to analyze the proposed conditions of franchisors at the moment; - explore the available digital tools that are used in franchising; - determine the criteria for the transition between the stages of the digital franchise formation; - to propose an algorithm for the formation of a digital franchise. The relevance of the topic is due to the demand for franchising as a method of business development in the market. In modern conditions, due to the development of technology and the Internet, franchising is becoming digital and there are more and more people who want to carry out entrepreneurial activities in the field of e-commerce. The sources of information were data from domestic and foreign scientific research literature, official Internet resources and analytical agencies. An algorithm for the formation of a digital franchise with criteria for the transition between stages is proposed, which can be applied to business models engaged in entrepreneurial activity on franchise terms.