title: ÐÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ Ð¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² A/B ÑÐµÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð² Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½Ð¾Ð¼ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Organization and processing of A/B testing results in a mobile application
Creators: name: ÐÐ¸Ð¼ÐµÐ»ÑÑÐµÐ»ÑÐ´, ÐÐ¼Ð¸ÑÑÐ¸Ð¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð°/Ð± ÑÐµÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
ÑÐ°Ð½Ð´Ð¾Ð¼Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÐµ ÑÐºÑÐ¿ÐµÑÐ¸Ð¼ÐµÐ½ÑÑ
ÑÑÐ°ÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ðµ ÐºÑÐ¸ÑÐµÑÐ¸Ð¸
Ð¿ÑÐ¾Ð²ÐµÑÐºÐ° Ð³Ð¸Ð¿Ð¾ÑÐµÐ·
Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½ÑÐµ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ
Ð´Ð¸Ð·Ð°Ð¹Ð½ ÑÐºÑÐ¿ÐµÑÐ¸Ð¼ÐµÐ½ÑÐ°
Ð¼Ð½Ð¾Ð¶ÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ðµ ÑÐµÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
Ð¿ÑÐ¸Ð½ÑÑÐ¸Ðµ ÑÐµÑÐµÐ½Ð¸Ð¹
a/b testing
randomized experiments
statistical criteria
hypothesis testing
mobile applications
experiment design
multiple testing
decision making

description: A/B-ÑÐµÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ â Ð¼ÐµÑÐ¾Ð´ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, ÑÑÑÑ ÐºÐ¾ÑÐ¾ÑÐ¾Ð³Ð¾ Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² ÑÐ¾Ð¼, ÑÑÐ¾Ð±Ñ Ð²ÑÑÑÐ½Ð¸ÑÑ, ÐºÐ°ÐºÐ¸Ðµ Ð¸Ð· Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ð¹ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² ÐÐ ÑÐ»ÑÑÑÐ°ÑÑ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ñ ÑÐµÑÑÐ°. ÐÐµÑÐ¾Ð´ Ð¿Ð¾Ð¼Ð¾Ð³Ð°ÐµÑ Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÑ ÑÐµÑÐµÐ½Ð¸Ñ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÐµÐ°Ð»ÑÐ½ÑÑ Ð´Ð°Ð½Ð½ÑÑ, Ð¾ÑÑÐ°Ð¶Ð°ÑÑÐ¸Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ñ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÐµÐ¹ ÐÐ. Ð Ð°Ð±Ð¾ÑÐ° ÑÐ°ÑÐºÑÑÐ²Ð°ÐµÑ Ð¼ÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ðµ Ð°ÑÐ¿ÐµÐºÑÑ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ A/B ÑÐµÑÑÐ¾Ð², Ð²ÑÐµÑ ÐºÐ»ÑÑÐµÐ²ÑÑ ÑÑÐ°Ð¿Ð¾Ð² â Ð¾Ñ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ ÑÐºÑÐ¿ÐµÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð´Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÑÐµÑÑÐ°. Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð¿Ð¾Ð»Ð½Ð¾Ð³Ð¾ ÑÐ¸ÐºÐ»Ð° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð/B ÑÐºÑÐ¿ÐµÑÐ¸Ð¼ÐµÐ½ÑÐ¾Ð² Ð² Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½Ð¾Ð¼ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¸. ÐÐ¾Ð´ÑÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¸Ðµ Ð/B ÑÐµÑÑÐ¾Ð² Ñ Ð¸ÑÑÐ¾ÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ¾ÑÐºÐ¸ Ð·ÑÐµÐ½Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐ°Ð½Ð´Ð¾Ð¼Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÑ ÑÐºÑÐ¿ÐµÑÐ¸Ð¼ÐµÐ½ÑÐ¾Ð² Ð¸ ÑÑÐ°ÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð´Ð°Ð½Ð½ÑÑ Ð´Ð¾ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼ Ð¸ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð¾Ð² Ðº Ð/B ÑÐºÑÐ¿ÐµÑÐ¸Ð¼ÐµÐ½ÑÐ°Ð¼. Ð ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÐºÐ¶Ðµ Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐµ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ Ð´Ð»Ñ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ ÑÐºÑÐ¿ÐµÑÐ¸Ð¼ÐµÐ½ÑÐ¾Ð² Ð² Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½ÑÑ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸ÑÑ. Ð Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ Ð±ÑÐ» ÑÐ¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½ Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½ A/B ÑÐµÑÑ Ð² Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½Ð¾Ð¼ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¸.
description: A/B testing is a research method, the essence of which is to find out which of the changes in the software elements improve the test target. The method helps to make decisions based on real data reflecting the preferences of software users. The work reveals the methodological aspects of conducting A/B tests, all key stages â from planning and conducting an experiment to analyzing test results. The purpose of the work is to develop a methodology for a full cycle of A/B experiments. The sub-goal of the work is to consider A/B tests from the historical point of view of the development of randomized experiments and statistical methods of data processing to modern problems and approaches to A/B experiments with a narrow specialization in the field of conducting randomized experiments in mobile applications. The article also considered modern platforms for conducting experiments in mobile applications. In the practical part, an A/B test was planned and analyzed in a mobile application.