title: Ð­Ð²Ð¾Ð»ÑÑÐ¸Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð¾ÑÑÐ°ÑÐ»Ð¸: Ð¾Ñ ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ ÐºÐ½Ð¸Ð³Ð¾Ð¸Ð·Ð´Ð°Ð½Ð¸Ñ Ðº ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Evolution of the economic model of the publishing industry: from traditional book publishing to digital transformation
Creators: name: Ð¦Ð¸Ð½Ñ Ð¯Ð½ÑÑ ÑÑÐ¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÑÐ²Ð¾
ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ Ð¸Ð·Ð´Ð°Ð½Ð¸Ðµ
ÑÐ¸ÑÑÐ¾Ð²Ð¾Ðµ Ð¸Ð·Ð´Ð°Ð½Ð¸Ðµ
Ð¸Ð·Ð´Ð°ÑÐµÐ»Ð¸
ÑÐ¸ÑÑÐ¾Ð²Ð°Ñ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ñ
ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½ÑÐµ ÐºÐ½Ð¸Ð³Ð¸
Ð¼Ð¾Ð´ÐµÐ»Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ
ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ
ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿Ð¾Ð´Ñ Ð¾Ð´Ð°
Ð¾ÑÑÐ°ÑÐ»ÐµÐ²Ð°Ñ ÑÐµÐ¿Ð¾ÑÐºÐ°
ÑÑÐ½Ð¾Ðº
Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¸.
publishing
traditional publishing
digital publishing
publishers
digital transformation
e-books
development models
development trends
approach strategies
industry chain
market
innovation.

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«Ð­Ð²Ð¾Ð»ÑÑÐ¸Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð¾ÑÑÐ°ÑÐ»Ð¸: Ð¾Ñ ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ ÐºÐ½Ð¸Ð³Ð¾Ð¸Ð·Ð´Ð°Ð½Ð¸Ñ Ðº ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸Â». Ð ÑÑÐ¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÑÑÑÑ ÐºÐ°Ðº ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¾Ð½Ð½ÑÐµ, ÑÐ°Ðº Ð¸ ÑÐ¸ÑÑÐ¾Ð²ÑÐµ Ð¸Ð·Ð´Ð°Ð½Ð¸Ñ. Ð¢ÐµÐ¼Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ - ÑÐ²Ð¾Ð»ÑÑÐ¸Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð¾ÑÑÐ°ÑÐ»Ð¸: Ð¾Ñ ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ ÐºÐ½Ð¸Ð³Ð¾Ð¸Ð·Ð´Ð°Ð½Ð¸Ñ Ðº ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸. ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð²ÑÐµÑÑÐ¾ÑÐ¾Ð½Ð½ÐµÐ¼Ñ Ð¸ Ð³Ð»ÑÐ±Ð¾ÐºÐ¾Ð¼Ñ Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð¾ÑÑÐ°ÑÐ»Ð¸, Ð¿ÑÐ¸Ð·Ð²Ð°Ð½Ð° Ð¾Ð±ÐµÑÐ¿ÐµÑÐ¸ÑÑ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÑÑ Ð¿Ð¾Ð´Ð´ÐµÑÐ¶ÐºÑ Ð°ÐºÐ°Ð´ÐµÐ¼Ð¸ÑÐµÑÐºÐ¸Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸ÑÐ¼, ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ðµ ÑÑÐºÐ¾Ð²Ð¾Ð´ÑÑÐ²Ð¾ Ð´Ð»Ñ Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¸ Ð² ÑÐ¾ Ð¶Ðµ Ð²ÑÐµÐ¼Ñ ÑÐ¿ÑÐ°Ð²Ð¾ÑÐ½ÑÑ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ñ Ð´Ð»Ñ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ¾Ð², ÑÑÐ¾Ð±Ñ ÑÐ¿Ð¾ÑÐ¾Ð±ÑÑÐ²Ð¾Ð²Ð°ÑÑ Ð·Ð´Ð¾ÑÐ¾Ð²Ð¾Ð¼Ñ Ð¸ ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾Ð¼Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð¾ÑÑÐ°ÑÐ»Ð¸. ÐÐ»Ñ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐµÐ»Ð¸ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ ÑÐµÑÐ¸ÑÑ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÑÐ¾Ð²ÐµÑÑÐ¸ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¹ ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð³Ð¾ Ð´ÐµÐ»Ð° Ð¸ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÑÐ²Ð° Ð¸ Ð²Ð·Ð°Ð¸Ð¼Ð¾ÑÐ²ÑÐ·Ð¸ Ð¼ÐµÐ¶Ð´Ñ Ð½Ð¸Ð¼Ð¸. 2. ÐÐ½Ð°Ð»Ð¸Ð· ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¸ Ð²Ð»Ð¸ÑÐ½Ð¸Ñ ÑÐ¸ÑÑÐ¾Ð²ÑÑ Ð¿ÑÐ±Ð»Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð² ÑÐ¿Ð¾ÑÑ Ð½Ð¾Ð²ÑÑ Ð¼ÐµÐ´Ð¸Ð°. 3. ÐÐ½Ð°Ð»Ð¸Ð· Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ ÑÐµÐºÑÑÐµÐ¹ ÑÐ¸ÑÑÐ°ÑÐ¸Ð¸ Ð¸ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¹ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐºÐ½Ð¸Ð³Ð¾Ð¸Ð·Ð´Ð°Ð½Ð¸Ñ Ð² Ð Ð¾ÑÑÐ¸Ð¸ Ñ 2014 Ð¿Ð¾ 2024 Ð³Ð¾Ð´. 4. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÐ²Ð¾Ð»ÑÑÐ¸Ð¸ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð¾ÑÑÐ°ÑÐ»Ð¸ Ð¿Ð¾Ð½ÑÑÑ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐ¸ Ð¸ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð² Ð¿ÑÐ¾ÑÐµÑÑÐµ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶Ð¸ÑÑ ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²ÑÑÑÐ¸Ðµ ÐºÐ¾Ð½ÑÑÐ¼ÐµÑÑ. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð´Ð°ÑÑ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¾Ð± Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ð¸ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ Ð¿Ð°ÑÐ°Ð´Ð¸Ð³Ð¼Ñ Ð² Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¼ Ð´ÐµÐ»Ðµ. ÐÑÑÐ°Ð¶ÐµÐ½Ð¾, ÑÑÐ¾ ÑÐ¸ÑÑÐ¾Ð²ÑÐµ Ð¸Ð·Ð´Ð°Ð½Ð¸Ñ Ð¸Ð·Ð¼ÐµÐ½Ð¸Ð»Ð¸ Ð¾Ð±ÑÐ°Ð· Ð¶Ð¸Ð·Ð½Ð¸ Ð¸ Ð¿Ð¾ÑÑÐµÐ±Ð»ÐµÐ½Ð¸Ñ Ð»ÑÐ´ÐµÐ¹. Ð¢Ð°ÐºÐ¶Ðµ Ð´ÐµÐ»Ð°ÐµÑÑÑ Ð²ÑÐ²Ð¾Ð´ Ð¾ ÑÐ¾Ð¼, ÑÑÐ¾ ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¾Ð½Ð½Ð°Ñ Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ°Ñ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ñ Ð´Ð¾Ð»Ð¶Ð½Ð° Ð½Ðµ ÑÐ¾Ð»ÑÐºÐ¾ Ð²Ð¿Ð¸ÑÑÐ²Ð°ÑÑ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ²Ð° ÑÐ¸ÑÑÐ¾Ð²ÑÑ Ð¸Ð·Ð´Ð°Ð½Ð¸Ð¹, Ð½Ð¾ Ð¸ Ð²Ð½ÐµÐ´ÑÑÑÑ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¸ Ð² Ð¿ÑÐ¾ÑÐµÑÑÐµ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸.
description: Theme of the final qualifying work: âThe evolution of the economic model of the publishing industry: from traditional book publishing to digital transformation.â This work examines both traditional and digital publications. The topic of the study is the evolution of the economic model of the publishing industry: from traditional book publishing to digital transformation. This work provides a comprehensive and in-depth study of the transformation of the economic model of the publishing industry, aiming to provide theoretical support for academic research, strategic guidance for publishing enterprises, and at the same time reference information for policymakers to promote the healthy and sustainable development of the publishing industry. To achieve the goal, it is necessary to solve the following tasks: 1. Conduct a theoretical analysis of the concepts of traditional publishing and digital publishing and the relationship between them. 2. Analysis of the development and impact of digital publishing in the era of new media. 3. Analysis of the features of the current situation and trends in the development of book publishing in Russia from 2014 to 2024. 4. Based on the evolution of the economic model of the publishing industry, understand the opportunities and challenges in the transformation process and propose appropriate countermeasures. The results of the study provide insight into the changing economic paradigm in publishing. It is reflected that digital publications have changed the way people live and consume. It also concludes that the traditional publishing industry must not only absorb the benefits of digital publishing, but also innovate in the process of transformation.