title: ÐÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð½Ð¾Ð²Ð¾Ð³Ð¾ ÑÐºÑÐºÑÑÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð±ÑÑÐ¾ Ð² Ð¿ÐµÑÐ¸Ð¾Ð´ Ð¿Ð¾ÑÑÐºÐ¾Ð²Ð¸Ð´ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«Ð¯ÑÐ½ÑÐ¹ Ð´ÐµÐ½ÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Promotion of a new tour desk in the post-covid period (on the example of "Yasny Den" LLC)
Creators: name: ÐÑÐ¸Ð²Ð¾Ð½Ð¾Ñ, Ð®Ð»Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÑÐµÐºÐ»Ð°Ð¼Ð°
ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ°Ñ ÑÑÐµÑÐ°
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÐºÑÐºÑÑÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ Ð±ÑÑÐ¾Â«ÐÐÐ¢ÐÐ ÐÐ£Ð Ð24Â»
promotion
marketing
advertising
PETERBURG24 tourist bureau

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð½Ð¾Ð²Ð¾Ð³Ð¾ ÑÐºÑÐºÑÑÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð±ÑÑÐ¾ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ Ð¿Ð¾ÑÑÐºÐ¾Ð²Ð¸Ð´Ð°. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¸ÑÑÐ»ÐµÐ´ÑÐµÑÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÐºÑÐºÑÑÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð±ÑÑÐ¾ Â«ÐÐµÑÐµÑÐ±ÑÑÐ³24Â», Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«Ð¯ÑÐ½ÑÐ¹ Ð´ÐµÐ½ÑÂ». Ð ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð¾Ð±ÑÐµÐºÑÐ° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¾ Ð²ÑÐ±ÑÐ°Ð½Ð¾ ÑÐºÑÐºÑÑÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ Ð±ÑÑÐ¾ Â«ÐÐµÑÐµÑÐ±ÑÑÐ³24Â». ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð½Ð¾Ð²Ð¾Ð³Ð¾ ÑÐºÑÐºÑÑÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð±ÑÑÐ¾ Ð² Ð¿ÐµÑÐ¸Ð¾Ð´ Ð¿Ð¾ÑÑÐºÐ¾Ð²Ð¸Ð´. Ð Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð° Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð° Ð¾Ð±ÑÐ°Ñ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸ ÐµÐµ Ð¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð½Ð° ÑÑÐ½ÐºÐµ, Ð±ÑÐ»Ð¾ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¾ ÑÐµÐ³Ð¼ÐµÐ½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¸ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸. Ð¢Ð°ÐºÐ¶Ðµ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ Ð¸ PR-Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð¹ ÑÑÐµÐ´Ðµ, Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¾Ð¹ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð°. ÐÐ»Ñ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ñ ÑÐµÐ»ÐµÐ²Ð°Ð½ÑÐ½ÑÑ ÐºÐ°Ð½Ð°Ð»Ð¾Ð² ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¼ Ð² ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÐµÑÐµ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ, Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð¾Ð¿ÑÐ¾Ñ, Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð³Ð¾ Ð¸ Ð Ð¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð³Ð¾ Ð¾Ð¿ÑÑÐ° Ð²ÐµÐ´ÐµÐ½Ð¸Ñ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÐµÐ¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð² Ð¿ÐµÑÐ¸Ð¾Ð´ ÑÐ¿Ð¸Ð´ÐµÐ¼Ð¸Ð¸ Ð¸ Ð´Ð¾ Ð½ÐµÑ. ÐÐ°Ðº ÑÐ»ÐµÐ´ÑÑÐ²Ð¸Ðµ, Ð±ÑÐ»Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ Ð²ÑÐ²Ð¾Ð´Ñ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½ÑÐµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ. ÐÑÐ» Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½ Ð¿Ð»Ð°Ð½ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÑ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð´Ð»Ñ ÐÐÐ Â«ÐÐµÑÐµÑÐ±ÑÑÐ³24Â».
description: In this final qualifying work, the problem of promoting a new excursion bureau in post-view conditions is considered. The work examines the promotion of the excursion bureau "Petersburg24", on the example of LLC "Yasny Den". The excursion bureau "Peterburg24" was chosen as the object of the research. The subject of the research is the promotion of a new excursion bureau during the post-view period. In the practical part of the work, a general description of the organization and its position on the market was presented, segmentation and characterization of the target audience were carried out. An analysis of the company's advertising and PR activities in a competitive environment was also carried out, with the development of a competitive analysis. To determine the relevant channels of communication with the consumer in the tourism sector and develop promotion, a survey was conducted, and an analysis of foreign and Russian experience in maintaining social networks of companies during the epidemic and before it. As a result, conclusions and recommendations for promotion in social networks were developed. The planned advertising campaigns for Peterburg24 LLC were presented.