title: ÐÐ¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐ¸ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ð¼Ð¸Ð´Ð¶Ð° Ð½ÐµÐ¼ÐµÑÐºÐ¾Ð³Ð¾ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ° Ð² ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½ÑÑ Ð¡ÐÐ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Possibilities of forming the image of a German politician in modern electronic media
Creators: name: ÐÐµÑÑÐ¸ÑÐµÐ½ÐºÐ¾, ÐÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¸Ð¼Ð¸Ð´Ð¶ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ°
ÑÑÐµÐ´ÑÑÐ²Ð° Ð¼Ð°ÑÑÐ¾Ð²Ð¾Ð¹ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸
Ð¿Ð¾Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð¸Ð¼Ð¸Ð´Ð¶
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐ¼Ð¸
ÑÐ¸ÑÑÐ¾Ð²ÑÐµ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð¸ Ð¼Ð°ÑÑÐ¼ÐµÐ´Ð¸Ð°
image of politics
mass media information
political image
online media
digital technologies and mass media

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¸Ð¼Ð¸Ð´Ð¶Ð° ÑÐºÐ²Ð¾Ð·Ñ Ð¿ÑÐ¸Ð·Ð¼Ñ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½ÑÑ Ð¡ÐÐ. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÐ±Ð¾Ð·Ð½Ð°ÑÐ¸ÑÑ Ð¿Ð¾Ð´ÑÐ¾Ð´Ñ Ð¸ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ð¼Ð¸Ð´Ð¶Ð° Ð¿Ð¾Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð»Ð¸Ð´ÐµÑÐ°. 2. ÐÑÐ°ÑÐ°ÐºÑÐµÑÐ¸Ð·Ð¾Ð²Ð°ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ð¼Ð¸Ð´Ð¶Ð°. 3. ÐÐ¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ ÑÐ¾Ð»Ñ ÑÑÐµÐ´ÑÑÐ² Ð¼Ð°ÑÑÐ¾Ð²Ð¾Ð¹ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð² Ð¿ÑÐ¾ÑÐµÑÑÐµ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð¾Ð±ÑÐ°Ð·Ð° Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ°. 4. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð²Ð¾Ð·Ð´ÐµÐ¹ÑÑÐ²Ð¸Ðµ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾-Ð½Ð¾Ð²Ð¾ÑÑÐ½ÑÑ Ð¿Ð¾ÑÑÐ°Ð»Ð¾Ð² Ð½Ð° ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ðµ Ð¾Ð±ÑÐ°Ð·Ð° Ð¿Ð¾Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð´ÐµÑÑÐµÐ»ÐµÐ¹. 5. ÐÑÐ¾Ð²ÐµÑÑÐ¸ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÐµÐ¹ Ð½ÐµÐ¼ÐµÑÐºÐ¸Ñ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ¾Ð². 6. Ð Ð°ÑÐºÑÑÑÑ Ð²ÐºÐ»Ð°Ð´ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¿Ð°ÑÑÐ¸Ð¹ Ð² Ð¿ÑÐ¾ÑÐµÑÑ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ð¼Ð¸Ð´Ð¶Ð° Ð½ÐµÐ¼ÐµÑÐºÐ¸Ñ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ¾Ð². Ð Ð°Ð±Ð¾ÑÐ° Ð±ÑÐ»Ð° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ð¼Ð¸Ð´Ð¶Ð° Ð¿Ð¾Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð»Ð¸Ð´ÐµÑÐ¾Ð² Ð² ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½ÑÑ ÑÑÐµÐ´ÑÑÐ²Ð°Ñ Ð¼Ð°ÑÑÐ¾Ð²Ð¾Ð¹ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸, ÑÑÑÑÐºÑÑÑÑ ÐºÐ¾ÑÐ¾ÑÐ¾Ð¹ ÑÐ¾ÑÑÐ°Ð²Ð¸Ð»Ð¸ ÑÑÑÐ´Ñ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ Ð¸ Ð¸Ð½Ð¾ÑÑÑÐ°Ð½Ð½ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÐµÐ¹. ÐÐ¾Ð»ÐµÐµ ÑÐ¾Ð³Ð¾, ÑÑÐ°ÑÑÐ¸ Ð¿Ð¾ Ð½ÑÐ¶Ð½Ð¾Ð¹ ÑÐµÐ¼Ð°ÑÐ¸ÐºÐµ Ð±ÑÐ»Ð¸ Ð½Ð°Ð¹Ð´ÐµÐ½Ñ Ð½Ð° ÑÐ°Ð·Ð½Ð¾Ð¾Ð±ÑÐ°Ð·Ð½ÑÑ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð¸ Ð°ÑÑÐ¸Ð²Ð½ÑÑ web-Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ð°Ñ, Ðº Ð¿ÑÐ¸Ð¼ÐµÑÑ, Die Zeit, Berliner Zeitung, SÃ¼ddeutsche Zeitung, The Times, Ð¸ Ð¿ÑÐ¾ÑÐ¸Ðµ. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð¾Ð² Ð¸ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ Ð¸Ð¼Ð¸Ð´Ð¶Ð° Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ°. ÐÑÐ»Ð¸ Ð¾ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸Ð·Ð¾Ð²Ð°Ð½Ñ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸, Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÐµÐ¼ÑÐµ Ð² Ð¿ÑÐ¾ÑÐµÑÑÐµ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð¾Ð±ÑÐ°Ð·Ð° Ð¿Ð¾Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð´ÐµÑÑÐµÐ»Ñ. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¾Ð»Ð¸ Ð¡ÐÐ, Ð²Ð»Ð¸ÑÐ½Ð¸Ñ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÐµÐ¹ Ð½ÐµÐ¼ÐµÑÐºÐ¸Ñ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ¾Ð² Ð¸ Ð²ÐºÐ»Ð°Ð´ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¿Ð°ÑÑÐ¸Ð¹ Ð² Ð¿ÑÐ¾ÑÐµÑÑ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ð¼Ð¸Ð´Ð¶Ð° Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ¾Ð². Ð Ð²ÑÐ²Ð¾Ð´Ð°Ñ Ð¾ÑÐ¼ÐµÑÐµÐ½Ñ Ð½ÐµÐºÐ¾ÑÐ¾ÑÑÐµ Ð·Ð°ÐºÐ¾Ð½Ð¾Ð¼ÐµÑÐ½Ð¾ÑÑÐ¸, ÑÐµÑÐ½Ð¸ÐºÐ¸ Ð¸ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ð¼Ð¸Ð´Ð¶Ð° Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ° Ð¸ Ð¾Ð±Ð¾Ð·Ð½Ð°ÑÐµÐ½Ð° ÑÐ¾Ð»Ñ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½ÑÑ Ð¡ÐÐ Ð¸ Ð¼ÐµÐ´Ð¸Ð°-Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼ Ð² Ð¿ÑÐ¾ÑÐµÑÑÐµ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð¾Ð±ÑÐ°Ð·Ð° Ð¿Ð¾Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð»Ð¸Ð´ÐµÑÐ¾Ð².
description: This work is devoted to the study of the political image through the prism of electronic media. Tasks that were solved in the course of the study: 1. Identify approaches and methods for studying the image of a political leader. 2. To characterize the technologies of image formation. 3. Determine the role of mass media in the process of creating the image of a politician. 4. To analyze the impact of information and news portals on the creation of the image of political figures. 5. To conduct a comparative analysis of the social networks of German politicians. 6. To reveal the contribution of political parties to the process of forming the image of German politicians. The work was carried out on the basis of a study of the formation of the image of political leaders in the electronic media, the structure of which was made up of the works of Russian and foreign researchers. Moreover, articles on the desired topics were found on a variety of information and archival web platforms, for example, Die Zeit, Berliner Zeitung, SÃ¼ddeutsche Zeitung, The Times, and others. As a result, an analysis of theoretical approaches and methods for studying the image of a politician was carried out. The technologies used in the process of creating the image of a politician were characterized. The analysis of the role of the media, the influence of social networks of German politicians and the contribution of political parties to the process of shaping the image of politicians is carried out. In the conclusions, some patterns, techniques and features of the formation of the image of a politician are noted and the role of electronic media and media platforms in the process of creating the image of political leaders is indicated.