title: Creating an economic index system to evaluate the core competencies of multinational companies in the coffee industry
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ¸ÑÑÐµÐ¼Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ñ Ð¸Ð½Ð´Ð¸ÐºÐ°ÑÐ¾ÑÐ¾Ð² Ð´Ð»Ñ Ð¾ÑÐµÐ½ÐºÐ¸ ÐºÐ»ÑÑÐµÐ²ÑÑ ÐºÐ¾Ð¼Ð¿ÐµÑÐµÐ½ÑÐ¸Ð¹ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÑÑÐ°Ð½ÑÐ½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ ÐºÐ¾ÑÐµÐ¹Ð½Ð¾Ð¹ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸
Creators: name: Ð¨Ð°Ð¾ Ð¯Ð½ÑÑÐ¸
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: coffee company
core competencies
financial indicator
index system
AHP
FCE

description: Ð Ð°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÑÐµÑÑ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÑ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ Ð´Ð»Ñ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹, Ð²Ð»Ð¸ÑÑÑÐ¸Ñ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÐºÐ¾Ð¼Ð¿ÐµÑÐµÐ½ÑÐ¸Ð¸ ÐºÐ¾ÑÐµÐ¹Ð½Ð¾Ð¹ Ð¾ÑÑÐ°ÑÐ»Ð¸, Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¸Ð½Ð´ÐµÐºÑÐ½Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ Ð´Ð»Ñ Ð¾ÑÐµÐ½ÐºÐ¸. Ð ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÐ·ÑÑÐ¸ÑÑ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ Ð¸ ÑÐ´ÐµÐ»Ð°ÑÑ Ð¾Ð±Ð·Ð¾Ñ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ. 2. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÐºÐ¾ÑÐµÐ¹Ð½ÑÑ Ð¾ÑÑÐ°ÑÐ»Ñ Ð¸ ÑÐ°ÐºÑÐ¾ÑÑ, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð¼Ð¾Ð³ÑÑ Ð²Ð»Ð¸ÑÑÑ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÐºÐ¾Ð¼Ð¿ÐµÑÐµÐ½ÑÐ¸Ð¸ ÐºÐ¾ÑÐµÐ¹Ð½Ð¾Ð¹ Ð¾ÑÑÐ°ÑÐ»Ð¸. 3. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð¸Ð½Ð´ÐµÐºÑÐ½ÑÑ ÑÐ¸ÑÑÐµÐ¼Ñ Ð´Ð»Ñ Ð¾ÑÐµÐ½ÐºÐ¸ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÐºÐ¾Ð¼Ð¿ÐµÑÐµÐ½ÑÐ¸Ð¹ ÐºÐ¾ÑÐµÐ¹Ð½Ð¾Ð¹ Ð¾ÑÑÐ°ÑÐ»Ð¸ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¼ÐµÑÐ¾Ð´Ð° AHP. 4. ÐÑÐ¸Ð¼ÐµÐ½Ð¸ÑÑ Ð¸Ð½Ð´ÐµÐºÑÐ½ÑÑ ÑÐ¸ÑÑÐµÐ¼Ñ Ð¸ ÑÑÐ°Ð²Ð½Ð¸ÑÑ Ð´Ð²Ðµ ÐºÐ¾ÑÐµÐ¹Ð½ÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¼ÐµÑÐ¾Ð´Ð° FCE, ÑÐ°ÑÑÑÐ¸ÑÐ°ÑÑ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐµ ÑÐ°ÐºÑÐ¾ÑÑ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾Ð¹ Ð¾ÑÑÐµÑÐ½Ð¾ÑÑÐ¸ Ð¸ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð´Ð°ÑÑ ÑÐµÐ»ÐµÐ²ÑÐµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. Ð Ð°Ð±Ð¾ÑÐ° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐµÑÑÑ Ð² Ð¾ÑÐ½Ð¾Ð²Ð½Ð¾Ð¼ Ð¿Ð¾ Ð¼ÐµÑÐ¾Ð´Ñ AHP Ð¸ Ð¼ÐµÑÐ¾Ð´Ñ FCE. ÐÐ°Ð½Ð½ÑÐµ Ð±ÐµÑÑÑÑÑ Ð¸Ð· Ð´ÐµÐ¹ÑÑÐ²Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð¹ Ð°Ð½ÐºÐµÑÑ ÑÐµÑÐµÐ· ÑÐ°Ð¹Ñ Questionnaire Star Ð² ÐÐ¸ÑÐ°Ðµ. Ð ÑÐ°ÑÑÐµÑ Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐµÑÑÑ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð¿Ð°ÐºÐµÑÐ° MS Office (Excel). ÐÑÐ¾Ð¼Ðµ ÑÐ¾Ð³Ð¾, Ð´Ð»Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ Ð²ÑÐ±ÑÐ°Ð½Ñ Ð´Ð²Ðµ ÐºÐ¾ÑÐµÐ¹Ð½ÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸: Starbucks Ð¸ Luckin. Ð¡Ð¾Ð³Ð»Ð°ÑÐ½Ð¾ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð¼Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Luckin Ð±ÑÐ´ÑÑ ÑÐ´ÐµÐ»Ð°Ð½Ñ, ÑÑÐ¾Ð±Ñ ÑÐ»ÑÑÑÐ¸ÑÑ ÐµÐµ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÐºÐ¾Ð¼Ð¿ÐµÑÐµÐ½ÑÐ¸Ð¸ Ð¸ Ð¿Ð¾Ð»ÑÑÐ¸ÑÑ Ð±Ð¾Ð»ÑÑÑÑ Ð¿Ð¾Ð¿ÑÐ»ÑÑÐ½Ð¾ÑÑÑ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¸Ð²ÐµÐ»Ð¾ Ðº Ð°Ð½Ð°Ð»Ð¸Ð·Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÐºÐ¾Ð¼Ð¿ÐµÑÐµÐ½ÑÐ¸Ð¹ ÐºÐ¾ÑÐµÐ¹Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð¾ÑÑÐ¸, ÑÑÐ¾ ÑÐ°ÑÑÐ¸ÑÐ¸Ð»Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸ ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²ÑÑÑÑÑ ÑÐµÐ¾ÑÐ¸Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÐºÐ¾Ð¼Ð¿ÐµÑÐµÐ½ÑÐ¸Ð¹ Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ ÐºÐ¾ÑÐµÐ¹Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð¾ÑÑÐ¸. ÐÑÐ¸Ð½Ð¸Ð¼Ð°Ñ Ð²Ð¾ Ð²Ð½Ð¸Ð¼Ð°Ð½Ð¸Ðµ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸, Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð° Ð¸Ð½Ð´ÐµÐºÑÐ½Ð°Ñ ÑÐ¸ÑÑÐµÐ¼Ð° Ð´Ð»Ñ Ð¾ÑÐµÐ½ÐºÐ¸ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÐºÐ¾Ð¼Ð¿ÐµÑÐµÐ½ÑÐ¸Ð¹ ÐºÐ¾ÑÐµÐ¹Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð¾ÑÑÐ¸. ÐÐ¾Ð»ÐµÐµ ÑÐ¾Ð³Ð¾, Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸ÑÑÑ ÑÐ¼Ð¿Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸ ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ðµ Ð´Ð²ÑÑ ÐºÐ¾ÑÐµÐ¹Ð½ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ñ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸ÐµÐ¼ Ð¸Ð½Ð´ÐµÐºÑÐ½Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð¼ÐµÑÐ¾Ð´Ð° FCE. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÐ°ÑÑÐµÑÐ¾Ð² ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾Ð¹ Ð¾ÑÑÐµÑÐ½Ð¾ÑÑÐ¸ Ð¸ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² FCE Ð´Ð°ÑÑÑÑ ÑÐµÐ»ÐµÐ²ÑÐµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ñ ÑÐµÐ»ÑÑ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ ÐµÐµ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÐºÐ¾Ð¼Ð¿ÐµÑÐµÐ½ÑÐ¸Ð¹ ÑÑÐµÐ´Ð¸ Ð¾ÑÑÐ°ÑÐ»Ð¸.
description: The work is devoted to is taking financial indicators into account to identify the indicators which influence the core competencies of coffee industry and to develop the index system for evaluating. Research objectives were solved in the process of the research: 1. Study the theoretical background and make literature review. 2. Analyze the coffee industry and the factors that may influence the core competencies of coffee industry. 3. Develop the index system for evaluating the core competencies of coffee industry based on AHP method. 4. Apply the index system and compare between two coffee companies based on FCE method, calculate the financial factors of financial statement, and based on the results to make targeted recommendations for the company. The work of the study is fulfilled mainly on the AHP method and FCE method. The data is taken from the valid questionnaire through Questionnaire Star website in China. And the calculation is carried out by MS Office package (Excel). Additionally, the two coffee companies selected for the research are Starbucks and Luckin. According to the comparison study, recommendations for Luckin company will make, to improve its core competencies and get more popularity on the international market. The study resulted into analysis of core competencies of coffee industry, which expanded the research and relevant theory on core competencies in the field of coffee industry. Taking accounts into financial indicators an index system is constructed for evaluating the core competencies of coffee industry. Moreover, an empirical analysis and comparison of two coffee companies are conducted by applying the index system through FCE method. Based on the calculations of financial statement and the results of FCE, targeted recommendations are made for the company in order to improve its core competencies among the industry.