title: SMM ÐºÐ°Ðº ÑÐ¿Ð¾ÑÐ¾Ð± Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÑ Ð½Ð° ÑÑÐ½ÐºÐµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð³Ð¾ÑÑÐµÐ¿ÑÐ¸Ð¸Ð¼ÑÑÐ²Ð° Ð³Ð¾ÑÐ¾Ð´Ð° Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: SMM as a way to promote the hotel in the market of hospitality enterprises in St. Petersburg
Creators: name: ÐÐ¾Ð¶Ð¸Ð´Ð°ÐµÐ²Ð°, ÐÐ»ÐµÐºÑÐ°Ð½Ð´ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: SMM
ÐÐ½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÐÐ½ÑÑÐ°Ð³ÑÐ°Ð¼
Ð¾ÑÐµÐ»Ñ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
Internet-marketing
Instagram
hotel
promotion

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description: The research object is the small hotel located in the center of Saint-Petersburg â Ligotel (legal name â Individual Entrepreneur Poletaeva EA). The research subject is the promotion of the hotel via social media. The goal of this bachelor thesis is to make suggestions concerning the development of social media promotion of the Ligotel. The main methods used in the work are â analysis and systematization of theoretical knowledge. The work is of a recommendation nature. The proposed measures can be used by the hotel administration to promote the company in the hospitality market of Saint-Petersburg. During the analysis of social networks used by the Ligotel for promotion, it was revealed that the most promising platform for promotion is Instagram. The author identified existing problems and proposed solutions, developed a clear content plan, which specified the topics of the posts, the day and time of posting. A content plan for stories was also proposed with the topic, day, and time of posting as well. A visual concept for the future Instagram profile was developed, and a color palette was selected. Geolocations and hashtags for future posts were suggested. In addition, there are detailed instructions for creating a paid ad and the calculation of the advertising budget, as well as how to calculate the effectiveness of promotion in a social network. Thus, we can say that the goal was achieved. The proposed improvements can be used by the administration of the Ligotel to effectively promote their services in social networks in the future, thereby increasing the popularity of the hotel, contributing to sales growth and attracting new customers.