title: SMM-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Ð¾Ð´ÐµÐ¶Ð´Ñ Ð² ÑÐµÑÐ¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: SMM-promotion of a clothing store on the Internet
Creators: name: ÐÐ¾Ð³Ð¾Ð»ÐµÐ², ÐÐ³Ð¾Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ
ÑÑÐµÑÐ° ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼ÐµÑÑÐ¸Ð¸
pr-ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ
marketing communications
marketing in social networks. e-comercial sphere
pr-campaign

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description: This work is devoted to the development of an Internet promotion strategy and the search for Internet marketing tools for the implementation of a PR campaign for institutions in the sphere of online stores. The tasks that were solved in the course of the study:1. Studying the concepts and tools of PR-promotion and Internet marketing.2. Analyzing the activities of the enterprise and its competitors.3. Development of a plan for an advertising campaign and an assessment of its effectiveness.The work is based on educational literature, literature on marketing Ñommunications, the specifics of PR activities and promotion on the Internet, as well as information from Internet resources.The paper contains research, including analysis of the theater market in St. Petersburg, situational analysis of the enterprie, competitive analysis of communication policy, analysis of the presence on the Internet and SWOT analysis. The analysis of FE "Falcon", social networks and the site of the theater and its competitors was also carried out. The results obtained in the course of segmenting the audience of theater visitors helped to identify its main target groups. Based on the research results, a PR strategy for online promotion in social networks VKontakte and Instagram was developed.In the final qualifying work, a general plan for a PR campaign is proposed and tools and technologies for promotion on the Internet are listed