title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿Ð»Ð°Ð½Ð° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑÐ° Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÐ¾ÑÐ¼Ð°ÑÐ° ÐºÐ¾ÑÐ¾ÑÐºÐ¸Ñ Ð²Ð¸Ð´ÐµÐ¾
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of the promotion plan of the university based on a short video
Creators: name: ÐÐ¸Ð¼Ð¸Ð½Ð°, ÐÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð¿Ð»Ð°Ð½ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
ÐºÐ¾ÑÐ¾ÑÐºÐ¸Ðµ Ð²Ð¸Ð´ÐµÐ¾
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ
ÐºÐ¾Ð½ÑÐµÐ½Ñ Ð¿Ð»Ð°Ð½
promotion plan
short videos
social networks
university
content plan

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description: Topic of the final qualification work:Development of the promotion plan of the university based on a short video. The object of the final qualification work is the social networks VKontakte and TikTok.The subject of the study is promotion using the short video format.The purpose of the final thesis is to develop a plan for promoting the university based on the short video format.In the course of the work, the following were considered: characteristics of Peter the Great St. Petersburg Polytechnic University; analyzed the University's social media accounts VKontakte and TikTok; accounts of competing universities were analyzed; researched consumer preferences of the audience; a plan for promotion in social networks VKontakte and TikTok was developed; the effectiveness of the measures taken, and their costs were assessed.Research methods for the final qualification work: traditional data analysis, comparison and analysis of statistics, systematization of the obtained theoretical data, data analysis.The result of the WRC is a set of activities aimed at promoting content based on the short video format on social networks TikTok and VKontakte for the accounts of Peter the Great St. Petersburg Polytechnic University.The final qualifying work consists of an introduction, four chapters, a conclusion, and a list of sources used.Promotion based on the short video format is promising if the plan is properly developed. The relevance of this format is due to the fact that the market for short videos is rapidly growing, and every year the number of posted content and views is growing exponentially. Placing high-quality short-format video content increases the loyalty of the younger generation to the university, and also increases brand awareness. Therefore, financial investments in its creation are fully justified.Â