title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿Ð¾Ð´Ñ Ð¾Ð´Ð¾Ð² Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ ÑÐ¾Ð´ÐµÑÐ¶Ð¸Ð¼Ð¾Ð³Ð¾, Ð²Ð»Ð¸ÑÑÑÐµÐ³Ð¾ Ð½Ð° Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÐµÐ¹ Ð² Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ðµ, Ð´Ð»Ñ ÑÐ°Ð¹ÑÐ° Ñ ÑÐºÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÐµÐ¼Ð°ÑÐ¸ÐºÐ¾Ð¹
title: Ð¼Ð°Ð³Ð¸ÑÑÐµÑÑÐºÐ°Ñ Ð´Ð¸ÑÑÐµÑÑÐ°ÑÐ¸Ñ
titleType: Subtitle
Creators: name: Ð¡Ð°ÑÐ¸Ñ, Ð¢Ð°ÑÑÑÐ½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2017
Subjects: ÐÐ½ÑÐµÑÐ½ÐµÑ
ÐÐ°ÑÐ¸Ð½Ð½Ð°Ñ Ð³ÑÐ°ÑÐ¸ÐºÐ°
Ð²ÐµÐ±-ÑÐ°Ð¹ÑÑ
Ð²ÐµÐ±-Ð´Ð¸Ð·Ð°Ð¹Ð½
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ðµ Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð·Ð°ÐºÐ¾Ð½Ð¾Ð¼ÐµÑÐ½Ð¾ÑÑÐµÐ¹ Ð²Ð»Ð¸ÑÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð¾Ð½ÐµÐ½ÑÐ¾Ð² Ð²ÐµÐ±-ÑÐ°Ð¹ÑÐ° Ð½Ð° Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ðµ. Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ - ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿Ð¾Ð´ÑÐ¾Ð´Ð° Ðº ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð²ÐµÐ±-ÑÐ°Ð¹ÑÐ° Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ ÐºÐ¾Ð¼Ð¿Ð¾Ð½ÐµÐ½ÑÐ¾Ð², ÐºÐ¾ÑÐ¾ÑÑÐµ Ð±ÑÐ´ÑÑ ÑÐ¿Ð¾ÑÐ¾Ð±ÑÑÐ²Ð¾Ð²Ð°ÑÑ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð²ÐµÐ±-ÑÐ°Ð¹ÑÐ° Ð² ÐºÐ¾Ð½ÑÐµÐºÑÑÐµ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°. Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ ÑÐ°Ð±Ð¾ÑÑ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ðµ Ð¿Ð¾Ð´ÑÐ¾Ð´Ñ Ðº Ð¾ÑÐµÐ½ÐºÐµ ÑÐ´Ð¾Ð²Ð»ÐµÑÐ²Ð¾ÑÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÐµÐ¹ Ð²ÐµÐ±-ÑÐ°Ð¹ÑÐ¾Ð², Ð¸Ð·ÑÑÐµÐ½Ñ Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÐµÐ¹ Ð¸ ÐºÐ»ÑÑÐµÐ²ÑÐµ Ð¿Ð°ÑÐ°Ð¼ÐµÑÑÑ Ð²ÐµÐ±-ÑÐ°Ð¹ÑÐ¾Ð², Ð²Ð»Ð¸ÑÑÑÐ¸Ñ Ð½Ð° Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð¸ Ð½Ð° ÑÐ´Ð¾Ð²Ð»ÐµÑÐ²Ð¾ÑÐµÐ½Ð½Ð¾ÑÑÑ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÐµÐ¹. ÐÑÐ»Ð¾ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ, Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð½Ð¾Ðµ Ð½Ð° Ð¿ÐµÑÐµÐºÑÐµÑÑÐ½Ð¾Ð¼ Ð°Ð½Ð°Ð»Ð¸Ð·Ðµ Ð¼Ð½ÐµÐ½Ð¸Ð¹ ÑÐºÑÐ¿ÐµÑÑÐ¾Ð² Ð¸ Ð¿ÑÐ¾ÑÑÑÑ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÐµÐ¹, Ð² ÐºÐ¾ÑÐ¾ÑÐ¾Ð¼ Ð¼Ñ Ð¸Ð·ÑÑÐ¸Ð»Ð¸ ÐºÐ°Ðº ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ¸ Ð²ÐµÐ±-Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° Ð²Ð»Ð¸ÑÑÑ Ð½Ð° Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¸Ð¹ Ð¾Ð¿ÑÑ. ÐÐ¾Ð»ÑÑÐµÐ½Ð½ÑÐµ Ð´Ð°Ð½Ð½ÑÐµ Ð±ÑÐ»Ð¸ ÑÐ°Ð·Ð´ÐµÐ»ÐµÐ½Ñ Ð½Ð° ÑÐµÐ³Ð¼ÐµÐ½ÑÑ, Ð¾ÑÐ½Ð¾ÑÑÑÐ¸ÐµÑÑ Ðº Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¼Ñ ÐºÐ¾Ð½ÑÐµÐºÑÑÑ, Ð¸ Ð±ÑÐ»Ð¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÐµÐ³Ð¾ Ð±ÑÐ»Ð° ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð° Ð´Ð¸Ð°Ð³ÑÐ°Ð¼Ð¼Ð° ÑÐ²ÑÐ·ÐµÐ¹ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð³Ð¾ Ð¾Ð¿ÑÑÐ°, Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÐºÐ¾ÑÐ¾ÑÐ¾Ð¹ Ð±ÑÐ»Ð¸ ÑÐ´ÐµÐ»Ð°Ð½Ñ Ð²ÑÐ²Ð¾Ð´Ñ Ð´Ð»Ñ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ°.
description: The object of the study are the detecting of patterns of website components influence on the consumer behavior in internet marketing. Objective - to develop approach of website creation with the use of components providing the increase of website effectiveness in internet marketing. In the process, the existing approaches to the user satisfaction assessment have been analyzed, the consumer behavior models and key website parameters affected the user behavior and user satisfaction have been studied. We carried out the experimental study based on the analyze of expert's and user's opinions and explore the influence of website elements on the user experience. The received data have been divided in segments related to the research context and have been processed. The mind map of the user experience have been worked out based on received data. The conclusion for practical implementation project have been made.