title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of Internet marketing strategy for promotion of public catering business
Creators: name: ÐÑÐ»ÐºÐ¾, ÐÐ¸ÐºÐ¸ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÐÐ½ÑÐµÑÐ½ÐµÑ
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ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸
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Ð Ð¿ÐµÑÐ²Ð¾Ð¼ ÑÐ°Ð·Ð´ÐµÐ»Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð¾ÑÑÐ°Ð¶ÐµÐ½Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¿Ð¾Ð´ÑÐ¾Ð´Ñ Ðº ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ ÑÐ°Ð±Ð¾Ñ Ð¤. ÐÐ¾ÑÑÐ»ÐµÑÐ°, Ð. ÐÐ°Ð³Ð½ÐµÐ²Ð°, Ð. ÐÐºÑÐ»Ð¸ÑÐ°, Ð. ÐÐµÑÑÐ¸ÐºÐ¾Ð²Ð°, Ð. ÐÑÑÑÐ»Ñ, Ð¡. ÐÐ¾Ð¶ÑÐº, Ð.ÐÐ¸Ð¶Ð¸Ð½ÑÐºÐ¾Ð³Ð¾, Ð.ÐÐ°ÑÐ¼Ð°Ð½Ð°, Ð .ÐÐ¾Ð»Ð·Ð°, ÐÐ¶. Ð£Ð»Ð°, Ð.ÐÑÑÑÐ¾Ð²ÑÐºÐ¾Ð³Ð¾, Ð. ÐÐ²Ð°Ð½ÐµÑ, Ð.ÐÐ°Ð¿ÑÑÐ½Ð¸ÐºÐ°, Ð.ÐÐ¾ÑÐµÐ½ÑÐ¾Ð²Ð°, Ð.Ð¨ÐµÐ²ÑÐµÐ½ÐºÐ¾, Ð¥.Ð¥ÐµÑÐ¸ÑÑÐµÐ½Ð°, Ð¿Ð¾ÐºÐ°Ð·Ð°Ð½ Ð¿ÑÐ¾ÑÐµÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ, ÑÑÐ¸ÑÑÐ²Ð°Ñ Ð¾ÑÑÐ°ÑÐ»ÐµÐ²ÑÑ ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÑ Ð±Ð¸Ð·Ð½ÐµÑÐ°, ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ ÑÑÐ½ÐºÐ°, Ð¸ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÐµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¸ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð° ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÐ° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸ÑÐ¼Ð¸ ÑÑÐµÑÑ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ.
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description: Master thesis student Bulko Nikita Mihajlovicha on a theme "Development strategy of Internet marketing to promote the enterprise of public catering" (on the example of LLC "Zabyli Sahar" in St. Petersburg). 
The first section of the work reflects the theoretical approaches to the formation and implementation of the marketing strategy of public ca-tering enterprises. Based on the works of F. Kotler, G. Bagnew, K. Akulich, I. gerchikova, G. Assal, S. Bajuk, O. Voinskogo, A. Wasman, R. Calza, John. Ula, P. Ostrovsky, V. Ivanets, A. Papraniku, G. Pechentsov, L. Shevchenko, H. Kristina shows the process of developing a marketing strategy, given the industry additional specifics of the business, market trends, and various tools and techniques of promotion. The specificity of the development of marketing strategy by enterprises in the sphere of public catering is considered.
In the 2nd Section, the analysis of the marketing environment and the strategy of Internet marketing of LLC "Zabyli Sahar" - cafe "Muka" in the catering market of St. Petersburg, which is a hall, now this market is affected by the crisis, which affects the change in its structure, the redistribution of demand towards more budgetary public catering enterprises, the growing importance of the development of enterprise networks, in the most critical position is the segment of dining, which includes the cafe "Flour".
In section 3, the development of an algorithm for choosing an Internet marketing strategy for promoting a public catering enterprise was carried out, which involves the use of a set of different promotion tools based on the stage of the life cycle of the catering enterprise, respectively, which of the three goals it seeks to achieve: the growth of awareness of attendance or repeated purchases. And also on the basis of which of the three segments of consumers it is oriented: young couples, couples with children, student youth.