title: ÐÐ½Ð°Ð»Ð¸Ð· Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Analyzing the implementation of digital transformation tools to improve the efficiency of enterprise functioning
Creators: name: ÐÑÐ¹ Ð§ÑÐ½ÑÑÐ½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð°Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ñ
ÑÐ¸ÑÑÐ¾Ð²Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
Ð¸ÑÐºÑÑÑÑÐ²ÐµÐ½Ð½ÑÐ¹ Ð¸Ð½ÑÐµÐ»Ð»ÐµÐºÑ
ÑÐ¸ÑÑÐ¾Ð²Ð°Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ°
Ð¸Ð½ÑÐµÑÐ½ÐµÑ Ð²ÐµÑÐµÐ¹
electronic commerce
digital advertising
source intelligence
artificial intelligence
digital economy
internet of things

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description: The title of the master's thesis: âAnalyzing the implementation of digital transformation tools to improve the efficiency of enterprise functioningâ. The aim of the study: development of recommendations on the implementation of digital transformation tools to improve the efficiency of enterprise functioning. The study was carried out on the basis of: studying domestic and foreign scientific sources of information, such as monographs, articles of scientific journals RSCI and VAK, training manuals, as well as using the analysis of the company's corporate reports. Research subject: the subject of the study is the digital transformation of the company and its impact on the company's performance. Research methods: the study used systemic, situational, complex methods, graphic, block grouping, methods of comparative analysis, generalization of conclusions and proposals. The main results of the study: â consideration of the implementation and use of digital transformation tools; â analyzing the general characteristics of JD Company; â analyzing the use of digital technologies in JDs practice; â development of recommendations on the implementation of digital transformation tools to improve the efficiency of JDs operations. Application field: e-commerce, artificial intelligence, digital advertising. The scientific novelty of the study is the development of recommendations on the implementation of digital transformation tools to improve the efficiency of enterprise functioning. Artificial intelligence was used while working on the graduate qualification work. Conclusions: the tasks of the thesis are solved, the goal is achieved, and the scope of application of the results is determined. The results obtained show signs of scientific novelty. The directions of further research are defined.