title: ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«Ð£Ð»ÑÐ±ÐºÐ° Ð Ð°Ð´ÑÐ³Ð¸Â»
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Conducting marketing research of consumers for the company Ulybka Radugi LLC
Creators: name: Ð£ÑÑÑÑÐ½ÑÐµÐ²Ð°, ÐÐµÑÐ¾Ð½Ð¸ÐºÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÐÐ°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹
ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÐºÐ»Ð¸ÐµÐ½ÑÑÐºÐ¸Ð¼ Ð¾Ð¿ÑÑÐ¾Ð¼
Ð¿Ð¾ÑÑÑÐµÑ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»Ñ
Ð¸Ð½Ð´ÐµÐºÑ ÑÐ´Ð¾Ð²Ð»ÐµÑÐ²Ð¾ÑÐµÐ½Ð½Ð¾ÑÑÐ¸ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð²
Ð³Ð»ÑÐ±Ð¸Ð½Ð½Ð¾Ðµ Ð¸Ð½ÑÐµÑÐ²ÑÑ
ÐÐÐ "Ð£Ð»ÑÐ±ÐºÐ° Ð Ð°Ð´ÑÐ³Ð¸"
Consumer marketing research
customer experience management
consumer portrait
Customer Satisfaction Index
in-depth interview
Ulybka Radugi LLC

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð²Ð½ÑÑ Ð¸ Ð½ÐµÐ³Ð°ÑÐ¸Ð²Ð½ÑÑ Ð°ÑÐ¿ÐµÐºÑÐ¾Ð² ÐºÐ»Ð¸ÐµÐ½ÑÑÐºÐ¾Ð³Ð¾ Ð¾Ð¿ÑÑÐ° Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«Ð£Ð»ÑÐ±ÐºÐ° ÑÐ°Ð´ÑÐ³Ð¸Â» Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ ÐµÐ³Ð¾ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð¾Ð² ÐÐÐ Â«Ð£Ð»ÑÐ±ÐºÐ° Ð Ð°Ð´ÑÐ³Ð¸Â». ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ: ÐºÐ¾Ð»Ð¸ÑÐµÑÑÐ²ÐµÐ½Ð½ÑÐµ Ð¸ ÐºÐ°ÑÐµÑÑÐ²ÐµÐ½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹, ÑÐ°ÑÑÐµÑ Ð¸Ð½Ð´ÐµÐºÑÐ° ÑÐ´Ð¾Ð²Ð»ÐµÑÐ²Ð¾ÑÐµÐ½Ð½Ð¾ÑÑÐ¸ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² (CSI), ÑÐ±Ð¾Ñ Ð¸ Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ Ð¸ Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½ÑÑ Ð´Ð°Ð½Ð½ÑÑ. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: - Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹; - Ð¸Ð·ÑÑÐµÐ½Ð° Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«Ð£Ð»ÑÐ±ÐºÐ° Ð Ð°Ð´ÑÐ³Ð¸Â»; - Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÐ¿Ð¾ÑÐ¾Ð±Ñ Ð¿Ð¾Ð»ÑÑÐµÐ½Ð¸Ñ Ð¾Ð±ÑÐ°ÑÐ½Ð¾Ð¹ ÑÐ²ÑÐ·Ð¸ Ð¾Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð²; - ÑÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¿Ð¾ÑÑÑÐµÑ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»Ñ; - ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½ Ð¸Ð½Ð´ÐµÐºÑ ÑÐ´Ð¾Ð²Ð»ÐµÑÐ²Ð¾ÑÐµÐ½Ð½Ð¾ÑÑÐ¸ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² (CSI); - Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¾ Ð³Ð»ÑÐ±Ð¸Ð½Ð½Ð¾Ðµ Ð¸Ð½ÑÐµÑÐ²ÑÑ, Ð¾ÑÐ¾Ð±ÑÐ°Ð¶Ð°ÑÑÐµÐµ Ð½ÐµÐ³Ð°ÑÐ¸Ð²Ð½ÑÐµ Ð¸ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð²Ð½ÑÐµ Ð°ÑÐ¿ÐµÐºÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÑÐºÐ¾Ð³Ð¾ Ð¾Ð¿ÑÑÐ°; - ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ ÐºÐ»Ð¸ÐµÐ½ÑÑÐºÐ¾Ð³Ð¾ Ð¾Ð¿ÑÑÐ°; - Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹. ÐÐ±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÐÐÐ : Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ»Ð¸ÐµÐ½ÑÑÐºÐ¾Ð¹ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸, ÑÑÐ¸Ð¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð¸ ÑÐ¾ÑÑÑ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«Ð£Ð»ÑÐ±ÐºÐ° Ð Ð°Ð´ÑÐ³Ð¸Â». ÐÑÐ²Ð¾Ð´Ñ. ÐÐ°Ð´Ð°ÑÐ¸ ÐÐÐ  ÑÐµÑÐµÐ½Ñ, ÑÐµÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° Ð¾Ð±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð².
description: The aim of the graduate qualification work is to identify positive and negative aspects of the customer experience for the company Ulybka Radugi LLC and develop recommendations for its improvement. The work has been carried out on the materials from Ulybka Radugi LLC. Research methods used: quantitative and qualitative methods of consumer research, calculation of the Customer Satisfaction Index (CSI), collection and study of literature and data obtained. The main results of the graduate qualification work: - the methods of consumer research are analyzed; - the activity of the company Ulybka Radugi LLC has been studied; - the ways of receiving feedback from customers are analyzed; - formed a portrait of the consumer; - calculated Customer Satisfaction Index (CSI); -Â  an in-depth interview was conducted, reflecting the negative and positive aspects of the client experience; - developed recommendations to improve the customer experience; - an assessment of the effectiveness of the implementation of the proposed recommendations was carried out. The areas of the graduate qualification work results application: measures to increase customer loyalty, stimulate sales and increase the competitiveness of the company Ulybka Radugi LLC. Conclusions. Tasks have been solved, aim has been achieved, the areas of the results application have been determined.