title: ÐÐ°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ digitalâÐ°Ð³ÐµÐ½ÑÑÑÐ²Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Digital agency marketing strategy
Creators: name: Ð ÑÐ»ÑÐºÐ¾Ð², ÐÑÑÐµÑÐ»Ð°Ð²
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÐÐ½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÑ
Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ñ
Ð±Ð¸Ð·Ð½ÐµÑ-Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÐºÐ° Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°
marketing strategy
business processes
automation
marketing business analytics

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description: This work is devoted to the development of the marketing strategy of a digital agency, the stages and the choice of tools for implementing the strategy of the company's entry into the digital services market are determined, the effectiveness of the marketing strategy is assessed. The results of the study are summarized and the economic efficiency of using cloud services to automate the business processes of a Digital agency is proved. The purpose of the study: to develop a marketing strategy of a digital agency. The research was carried out on the basis of: market analysis. Subject of the WRC: digital agency LLC "SII". Research methods: methodology of the FSA. FSA (functional cost analysis) is a method of technical and economic research of systems. The main results of the study: the developed marketing strategy of the digital agency. Scope of application of the results of the WRC: digital agency. This work is devoted to the development of a marketing strategy for a digital agency, the stages and the choice of tools for implementing the strategy for a company's entry into the digital services market are identified, and the effectiveness of the marketing strategy is assessed. The results of the research have been summed up and the economic efficiency of using cloud services to automate the business processes of the Digital Agency has been proved. Tasks that were solved in the course of the study: to study the the-oretical and methodological foundations of the marketing strategy; review the benchmarking of the digital agency market: domestic and international experience; present the organizational and economic characteristics of a digi-tal agency; analyze the external environment of marketing and the internal potential of the company in the b2b market. Calculations were carried out, showing clearly how automation is needed in the work of the marketing department. It was found that using the functions of the implemented Power BI technology, it will be possible to reduce the time for preparing a report by 45%. In conditions of intense competition in the market, any enterprise must use the active promotion of its products to new markets. As a result, the company receives not only financial benefits, but also increases brand awareness in the international market.