title: Ð¡ÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð°Ñ Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð° ÑÐ²ÐµÐ»Ð¸ÑÐ½ÑÑ Ð¸Ð·Ð´ÐµÐ»Ð¸Ð¹ Ð¸Ð· ÑÐµÑÐµÐ±ÑÐ°, Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð² ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¼ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ (Ð¿Ð¾ Ð·Ð°ÐºÐ°Ð·Ñ ÐÐÐ Â«ÐÐÐ-2000Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Comparative assessment of the quality of silver jewelry, analysis of consumer preferences and development of proposals for improving the assortment in a retail trade enterprise (commissioned by VIP-2000 LLC)
Creators: name: ÐÐµÑÑÐ¾Ð²ÑÐºÐ°Ñ, ÐÐ»ÐµÐºÑÐ°Ð½Ð´ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÐ²ÐµÐ»Ð¸ÑÐ½ÑÐµ Ð¸Ð·Ð´ÐµÐ»Ð¸Ñ
Ð¸Ð·Ð´ÐµÐ»Ð¸Ñ Ð¸Ð· ÑÐµÑÐµÐ±ÑÐ°
Ð°Ð½Ð°Ð»Ð¸Ð· Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ°
Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ðµ ÑÐ²Ð¾Ð¹ÑÑÐ²Ð°
Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ðµ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ñ
jewelry
silver work
assortment analysis
consumer properties
consumer preferences

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description: 102 pages, 22 figures, 25 tables, 4 appendices. The subject of the graduate qualification work is Â«Comparative assessment of the quality of silver jewelry, analysis of consumer preferences and development of proposals for improving the assortment in a retail trade enterprise (commissioned by VIP-2000 LLC)." This work is devoted to assessment of the quality of silver jewelry and development of proposals for improving the assortment in the retail trade enterprise. Tasks that were solved during the research: 1. To consider the classification and assortment of silver jewelry, the main technologies, the requirements for the quality and determine the factors that form and preserve the quality of goods. 2. To conduct a comparative assessment of the quality of silver jewelry from one manufacturer with the rationale for the choice of samples and research methods. 3. To analyze the structure of the assortment of silver jewelry of a retail trade enterprise and consumer preferences at the market of silver jewelry. 4. To develop proposals for improving the range of silver jewelry in a retail trade enterprise based on the results obtained during the study. The studies were carried out based on consumer goods examination laboratories of the Higher School of Service and Trade. Work methods: identification of manufacturing materials, assessment of labeling compliance with the requirements, determination of product quality indicators. Based on the analysis of the assortment structure and consumer preferences at the silver jewelry market, recommendations are formulated and aimed at improving their assortment: expanding the existing assortment considering fashion trends, improving the quality of products, etc.