title: ÐÐ°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÐ½ÐºÐ° ÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½ÑÑ ÑÐ¾Ð²Ð°ÑÐ¾Ð² Ñ ÑÐµÐ»ÑÑ Ð²ÑÐ²ÐµÐ´ÐµÐ½Ð¸Ñ Ð½Ð° ÑÑÐ½Ð¾Ðº Ð½Ð¾Ð²Ð¾Ð³Ð¾ ÑÑÐ°ÑÑÐ½Ð¸ÐºÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Marketing research of the sporting goods market in order to introduce a new entrant to the market
Creators: name: ÐÑÐ°ÑÐ¸ÐºÐ¾Ð², ÐÐ°Ð²ÐµÐ»
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÐ½ÐºÐ° ÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½ÑÑ ÑÐ¾Ð²Ð°ÑÐ¾Ð²
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð²ÑÐ²ÐµÐ´ÐµÐ½Ð¸Ñ Ð½Ð° ÑÑÐ½Ð¾Ðº
marketing analysis
market research of sporting goods
market launch strategy

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description: The purpose of this thesis is to conduct marketing research of the sports goods market to develop a strategy for bringing a new participant to the market â Sport Flagship LLC.â¯â¯ To achieve the goal the following tasks were set:â¯â¯ - to give a general characteristic of the idea of a new business project on the retail market of sporting goods in St. Petersburg; - to analyze the forces of competition in the market of sporting goods in St. Petersburg; - to analyze the macro environment factors in the consumer market of sporting goods; - to conduct a situational analysis; - to conduct a study of competitors in the market of sporting goods in St. Petersburg; - to conduct a study of consumers in the market of sporting goods in St. Petersburg; - to develop recommendations for the formation of a new market entry strategy; - to develop a complex of marketing for realization of strategy of market entry of the new participant. The object of the study is the enterprise LLC "Sport Flagman", and the subject of the study is the formation of a strategy for the market launch of sports goods. â¯ When collecting data, search engines Yandex.ru, Google.ru were used. The digital library of St. Petersburg State Polytechnic University elib.spbstu.ru was used for literature search. During the processing of structured data, the following information technologies were used: SPSS, Google Forms and Microsoft Excel. The result of the work is practically oriented marketing strategy for the introduction of a new company LLC "Sport Flagman" to the market of sporting goods.