title: ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÑ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ° Ð² ÑÑÐµÑÐµ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ¾Ðº VR ÑÐµÑÐµÐ½Ð¸Ð¹ Ð´Ð»Ñ ÑÐ¸Ð¼ÑÐ»ÑÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¸ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ "ÐÐµÐ´Ð²Ð¸Ð°Ñ")
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Using advertising technologies to promote a product in the development of VR solutions for simulation and practical medicine (on the example of OOO "Medviar")
Creators: name: Ð¢Ð°ÑÐ°ÑÐ¾Ð²Ð°, ÐÐ°ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÑÐµÐºÐ»Ð°Ð¼Ð½Ð°Ñ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ñ
Ð²ÑÑÑÐ°Ð²ÐºÐ°
Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ°
VR ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ°
VR ÑÐ¸Ð¼ÑÐ»ÑÑÐ¾Ñ Ð´Ð»Ñ Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½Ñ
Ð²ÑÑÑÐ°Ð²ÐºÐ° ÐºÐ°Ðº ÑÐµÐºÐ»Ð°Ð¼Ð½Ð°Ñ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ñ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾Ð´ÑÐºÑÐ°
Ð°dvertising technology
exhibition
innovative development
VR development
VR simulator for medicine
exhibition as advertising technology
promote a product

description: Ð Ð½Ð°ÑÑÐ¾ÑÑÐµÐµ Ð²ÑÐµÐ¼Ñ ÑÑÐ½Ð¾Ðº VR ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ ÑÑÑÐµÐ¼Ð¸ÑÐµÐ»ÑÐ½Ð¾ ÑÐ°Ð·Ð²Ð¸Ð²Ð°ÐµÑÑÑ, Ð·Ð° ÑÑÐµÑ ÑÑÐ¾Ð³Ð¾ Ð¿Ð¾Ð²ÑÑÐ°ÐµÑÑÑ ÑÑÐ¾Ð²ÐµÐ½Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ð¸. ÐÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð´Ð»Ñ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð² Ð½Ð° ÑÑÐ½Ð¾Ðº Ð²Ð¸ÑÑÑÐ°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÐ°Ð»ÑÐ½Ð¾ÑÑÐ¸ ÑÑÐ°Ð½Ð¾Ð²Ð¸ÑÑÑ Ð²Ð¾ÑÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð½ÑÐ¼. Ð¦ÐµÐ»ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½ÑÑ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ° Ð² ÑÑÐµÑÐµ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ¾Ðº VR ÑÐµÑÐµÐ½Ð¸Ð¹ Â«ÐÐµÐ´Ð²Ð¸Ð°ÑÂ» Ð´Ð»Ñ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¸ ÑÐ¸Ð¼ÑÐ»ÑÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½Ñ. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÐµÐ¼ÑÐµ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ VR Ð¿ÑÐ¾Ð´ÑÐºÑÐ°, Ð´Ð°Ð½Ð° ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐÐ Â«ÐÐµÐ´Ð²Ð¸Ð°ÑÂ», Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð¸ ÑÐ¸ÑÑÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ÐÐµÐ´Ð²Ð¸Ð°ÑÂ», ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÑÑÐ°ÑÑÐ¸Ñ Ð² Ð²ÑÑÑÐ°Ð²ÐºÐµ Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ÐÐµÐ´Ð²Ð¸Ð°ÑÂ» Ð¸ Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸.
description: Currently, the virtual technology market is growing rapidly. Promotion and use of advertising technologies to bring products to the virtual reality market is becoming in demand.The aim of the work is the selection of effective advertising technologies for product promotion in the field of development of VR Â«MedVRÂ» solutions for practical and simulation medicine The advertising technologies and the used advertising technologies for promoting a VR product, the characteristic of ÐÐÐ Â«MedVRÂ», a strategic and situational analysis of the activities of ÐÐÐ Â«MedVRÂ» was carried out, developed recommendations for the participation of the exhibition the company ÐÐÐ Â«MedVRÂ» and an assessment of their effectiveness.