title: ÐÐ¸Ð·Ð°Ð¹Ð½-ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ ÐºÐ°ÑÐµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Concept design of the corporate cafe style
Creators: name: ÐÐ°ÑÐ²Ð¸ÐµÐ½ÐºÐ¾, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð»Ð¾Ð³Ð¾ÑÐ¸Ð¿Ñ
ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ñ
Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð´Ð¸Ð·Ð°Ð¹Ð½
ÑÐµÐºÐ»Ð°Ð¼Ð°
ÐºÐ°ÑÐµ
ÑÐ»Ð¾ÑÐ¸ÑÑÐ¸ÐºÐ°
logotype
corporate identity
communication
graphic design
advertising
cafe
floristics

description: Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ ÐºÐ°ÑÐµ Ð°Ð·Ð¸Ð°ÑÑÐºÐ¾Ð¹ ÐºÑÑÐ½Ð¸ Â«Tiger LilyÂ» (Â«Ð¢Ð¸Ð³ÑÐ¾Ð²Ð°Ñ Ð»Ð¸Ð»Ð¸ÑÂ»), Ð¿ÑÐ¸ ÐºÐ¾ÑÐ¾ÑÐ¾Ð¼ Ð½Ð°ÑÐ¾Ð´Ð¸ÑÑÑ ÑÐ²ÐµÑÐ¾ÑÐ½Ð°Ñ Ð»Ð°Ð²ÐºÐ°. ÐÐ°Ð´Ð°ÑÐ¸, Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐµÐ¼ÑÐµ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¹ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð·Ð°Ð²ÐµÐ´ÐµÐ½Ð¸Ð¹ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ. 2. ÐÐ½Ð°Ð»Ð¸Ð· Ð¿Ð¾Ð´ÑÐ¾Ð´Ð¾Ð² Ðº ÑÐµÑÐµÐ½Ð¸Ñ Ð¾Ð·ÐµÐ»ÐµÐ½ÐµÐ½Ð¸Ñ Ð¸Ð½ÑÐµÑÑÐµÑÐ¾Ð² Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ. 3. ÐÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð°ÑÐ¸ÐºÐ¸ ÑÑÑÐµÑÑÐ²ÑÑÑÐµÐ³Ð¾ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð²ÑÐ±ÑÐ°Ð½Ð½Ð¾Ð³Ð¾ Ð·Ð°Ð²ÐµÐ´ÐµÐ½Ð¸Ñ. 4. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐµÐ´Ð¸Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ð¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÐµÑÐµÐ½Ð¸Ñ Ð´Ð»Ñ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð´Ð¸Ð·Ð°Ð¹Ð½-ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ ÐºÐ°ÑÐµ. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾ ÑÐµÐ¼Ðµ ÐÐÐ  Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸Ð½ÑÐµÑÑÐµÑÐ° ÐºÐ°ÑÐµ Â«Tiger LilyÂ», ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¸ ÑÐµÑÐµÐ½Ð¸Ð¹ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÑ ÑÑÐ¸Ð»ÐµÐ¹ ÐºÐ°ÑÐµ, ÑÐ°ÑÐ¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ ÐºÐ°Ðº Ð² Ð½Ð¾Ð²ÑÑ, ÑÐ°Ðº Ð¸ Ð² Ð¸ÑÑÐ¾ÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÐ°Ð¹Ð¾Ð½Ð°Ñ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°, ÑÐ¾Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÐµ Ð¿Ð¾Ð´ÑÐ¾Ð´Ñ Ðº Ð´Ð¸Ð·Ð°Ð¹Ð½Ñ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ ÐºÐ°ÑÐµ Ð²ÐºÐ»ÑÑÐ°ÐµÑ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ ÑÐ¾ÑÑÐ°Ð²Ð»ÑÑÑÐ¸Ðµ: Ð»Ð¾Ð³Ð¾ÑÐ¸Ð¿, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÑ ÑÐ²ÐµÑÐ¾Ð² Ð¸ ÑÑÐ¸ÑÑÐ¾Ð², ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÐµ Ð²Ð¸Ð·Ð¸ÑÐºÐ¸, Ð¼ÐµÐ½Ñ, Ð¸Ð½ÑÐµÑÑÐµÑÐ½ÑÐµ Ð¿Ð»Ð°ÐºÐ°ÑÑ, Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ Ð»Ð¸ÑÑÐ¾Ð²ÐºÐ¸, ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÑ Ð´Ð»Ñ ÑÑÐ°Ð½ÑÐ¿Ð¾ÑÑÐ¸ÑÐ¾Ð²ÐºÐ¸ ÑÐ°ÑÑÐµÐ½Ð¸Ð¹, Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ðµ ÑÐ»ÐµÐ¼ÐµÐ½ÑÑ Ð² Ð¸Ð½ÑÐµÑÑÐµÑÐµ. Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð° Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½Ð°Ñ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ, Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð½Ð°Ñ Ð½Ð° Ð¿Ð¾Ð¿ÑÐ»ÑÑÐ¸Ð·Ð°ÑÐ¸Ñ ÑÐ»Ð¾ÑÐ´Ð¸Ð·Ð°Ð¹Ð½Ð° Ð¸ ÑÐºÐ¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸ ÑÐ¸ÑÑÐ¾Ð³Ð¾ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ ÑÐ°ÑÑÐ¸ÑÐµÐ»ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¿Ð¾Ð½ÐµÐ½ÑÐ¾Ð² Ð½Ð° Ð±Ð°Ð·Ðµ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°, Ð¾ÑÐ½Ð¾ÑÑÑÐµÐ³Ð¾ÑÑ Ðº ÐºÐ°ÑÐµ, Ñ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÑÑ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²ÑÑÑÐµÐ¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸.
description: The objective of the graduate qualification work is to develop a corporate identity for the Asian cuisine cafe "Tiger Lily", which houses a flower shop. The research set the following goals: 1. Studying of trends in the development of public catering establishments; 2. Public catering spaces interiors landscaping analysis; 3. Revealing the existing corporate identity problematics of the chosen institution. 4. Development of a single stylistic solution of the development of brand design. The result of the research is the analysis Â«Tiger LilyÂ» interior, reviewing analogs of corporate style solutions for cafes located in new and in historical districts of St. Petersburg, comparison of various approaches to modern catering establishments design. The development of a corporate identity for a cafe includes the following components: logo, definition of corporate colors and fonts, corporate business cards, menus, interior posters, information leaflets, packaging for transporting plants, graphic elements in the interior. In result of the work, an educational concept was proposed. This concept aims at popularizing floristic design and eco-friendly nutrition with plant components. It based at store related to a cafe, with the possibility of selling the corresponding products.