title: Ð¡ÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð°Ñ Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð° ÑÑÑÐºÑÐ¾Ð²ÑÑ ÐºÐ¾Ð½ÑÐµÑÐ²Ð¾Ð² ÑÐ°Ð·Ð½ÑÑ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´Ð¸ÑÐµÐ»ÐµÐ¹, Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½Ð¾ÑÐ½ÑÑ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¹ Ð¸ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ Ð½Ð° ÑÑÐ½ÐºÐµ ÑÑÑÐºÑÐ¾Ð²ÑÑ ÐºÐ¾Ð½ÑÐµÑÐ²Ð¾Ð² Ð´Ð»Ñ Ð¿ÑÐ¸Ð½ÑÑÐ¸Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½ÑÐµÑÐºÐ¸Ñ ÑÐµÑÐµÐ½Ð¸Ð¹, Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÑ Ð½Ð° Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Comparative assessment of the quality of canned fruit from different manufacturers, analysis of market trends and consumer preferences in the canned fruit market for making management decisions aimed at improving the efficiency of commercial activities of the enterprise
Creators: name: ÐÑÑÑÐ»ÐºÐ¸Ð½Ð°, Ð¯Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÑÑÐºÑÐ¾Ð²ÑÐµ ÐºÐ¾Ð½ÑÐµÑÐ²Ñ
Ð°Ð½Ð°Ð½Ð°ÑÑ
ÑÑÐ½Ð¾Ðº
Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ðµ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ñ
Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð°
canned fruit
pineapples
market
consumer preferences
quality assessment

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description: The object of the study is canned fruit. The subject of this study is the consumer properties of canned fruit from pineapples, assessment of their quality and marketing research to identify consumer preferences when choosing canned fruit. The purpose of the work is to study the market, consumer preferences and assess the quality of canned pineapple. The following tasks were solved: â to consider the factors affecting the consumer properties of canned pineapples, and the requirements for their quality and safety; â to analyze market trends and develop recommendations for improving the business activities of the enterprise; â analyze consumer preferences when choosing canned fruit; â evaluate the quality of canned pineapples from different manufacturers. The research was conducted on the basis of the Laboratory of Commodity Science and expertise of consumer goods at the Higher School of Economics. The work uses organoleptic and instrumental methods of assessing the quality of canned food, the sociological method. The work uses statistical databases of Rosstat, TNVED of the EAEU, SVBD Consultant Plus. Based on the analysis of market trends and consumer preferences, it is recommended to include pineapples and peaches in the assortment, sliced or in pieces in the range from 200 to 300 rubles per jar, since these fruits are a priority for the target consumer; add the brands "Global Village" and "Green Ray", which are preferred by the target consumer. Based on the results of a comparative assessment of the quality of five canned food samples, inconsistencies with the requirements of regulatory documents were established for each of the samples. However, the sample of the trademark "Green Ray" became the closest to the standard norms.