title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«Ð¡ÐÐ ÐÐÐ¡ Ð­ÐÐÐ Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a digital marketing strategy (on the example of LLC âSERVICE ARâ)
Creators: name: ÐÐ¾Ð½ÑÑÐ°Ð½ÑÐ¸Ð½Ð¾Ð²Ð°, ÐÐ°ÑÐ¸Ð»Ð¸ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°
ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸
ÑÐ¸ÑÑÐ¾Ð²ÑÐµ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
marketing strategy
digital marketing
marketing activities
development of marketing strategy
digital technologies

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description: The aim of the graduate qualification work is to develop a digital marketing strategy for LLC âSERVICE ARâ, which will allow the company to effectively use digital channels to achieve its business goals. The work has been carried out on the materials of LLC âSERVICE ARâ. Research methods used: general scientific research methods - content and comparative analysis, method of analogies, system analysis; specific research methods - classification, SWOT table, methods for assessing risks and investment attractiveness of projects. The main results of the graduate qualification work: â a theoretical analysis of the digital marketing system was carried out; â an analysis of the current marketing system of the company LLC âSERVICE AIRâ was carried out; â developed a digital marketing strategy for the enterprise; â the economic feasibility and effectiveness of the measures proposed as part of the implementation of the digital marketing strategy are substantiated; â a risk assessment of the proposed activities was carried out. The areas of the graduate qualification work results application: in the activities of the enterprise in question, as well as for small and medium-sized companies when solving problems related to the development and improvement of a marketing strategy, especially when promoting digital products. Information technologies Microsoft Office tools (Excel, Word, PowerPoint), Figma, Yandex Metrica, Google were used while working on the graduate qualification work. Conclusions. Tasks have been solved, aim has been achieved, the areas of the results application have been determined.