title: ÐÐ¾Ð±Ð¸Ð»ÑÐ½Ð¾Ðµ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ ÐºÐ°Ðº Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÐ¼Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Mobile application as a marketing tool for interaction with the consumers
Creators: name: ÐÑÐ·Ð»Ð¾, ÐÐ½Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½ÑÐ¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½Ð¾Ðµ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ
Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¸Ð¹ Ð¾Ð¿ÑÑ
ÑÑÐ½Ð¾Ðº Ð´Ð¾ÑÑÐ°Ð²ÐºÐ¸ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð²
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ
mobile marketing
mobile application
user experience
grocery delivery market
marketing tool

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description: The given work is devoted to analysis of mobile applications as a marketing tool and the formation of recommendations for optimizing a mobile application as a marketing tool for interacting with consumers in the food delivery market. In the process of this research, the following tasks were solved: - To determine the types and functions of mobile applications. - To determine the meaning and trends of mobile marketing. - To conduct an analysis of the digitalization of the food delivery market. - To analyze the practice of using mobile applications as a marketing tool for interacting with users in the food delivery market. - To conduct a study of the characteristics of consumer behavior in the grocery delivery market. - Develop recommendations for creating and optimizing a mobile application as a marketing tool in the grocery delivery market. When collecting the data necessary to complete the work, Google and Yandex search engines were used. In the course of the work, such concepts as Â«mobile applicationÂ», Â«mobile marketingÂ» and Â«user experienceÂ» were considered, directions for improving the mobile application as a marketing tool in the food delivery market were identified. The online grocery delivery market, its main players and consumers were also analyzed. The result of the work was the development of recommendations for optimizing a mobile application as a marketing tool in the grocery delivery market.