title: ÐÑÐµÐ½ÐºÐ° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¾Ñ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÑÐ¸ÑÑÐµÐ¼Ñ Ð¿Ð¾Ð´Ð¿Ð¸ÑÐºÐ¸ Ð½Ð° Ð½ÐµÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐµ ÑÐµÑÐ²Ð¸ÑÑ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐ Â«ÐÐ»ÑÑÐ°-Ð±Ð°Ð½Ðº")
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Ðssessment of economic efficiency from the introduction of a subscription system for non-financial services (by the example of ÐÐ Â«Alfa-bankÂ»)
Creators: name: Ð¡Ð¸Ð½ÑÐ²Ð¸Ð½Ð°, ÐÐ»ÐµÐºÑÐ°Ð½Ð´ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐ¸ÑÑÐµÐ¼Ð° Ð¿Ð¾Ð´Ð¿Ð¸ÑÐºÐ¸
Ð½ÐµÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐµ ÑÐµÑÐ²Ð¸ÑÑ
Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸
Ð±Ð°Ð½ÐºÐ¾Ð²ÑÐºÐ¸Ðµ ÑÑÐ»ÑÐ³Ð¸
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÑ
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ñ
subscription system
non-financial services
performance evaluation
banking services
business processes
business model

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description: The purpose of this work is to analyze the economic efficiency of the implementation of a subscription system for non-financial services and the formation of recommendations for its improvement in ÐÐ Â«Alfa-bankÂ». The research set the following goals: Study the current business processes of ÐÐ Â«Alfa-bankÂ». Analyze the Alfa-Safety subscription development strategy using strategic analysis methods. Analyze competitors and their positioning in the market. Consider and evaluate reputational and other risks. Develop measures to improve the subscription system in ÐÐ Â«Alfa-BankÂ». The relevance of the topic is due to the popularity of the subscription business model, as well as the interest on the part of users in non-financial services provided by banking organizations. The sources of information were data from domestic and foreign research literature, official Internet resources and analytical agencies. When collecting the data necessary to complete the work, search engines were used: Google, Yandex. The data was processed using Microsoft Excel. A system for upgrading the existing and creating a new subscription to non-financial services is proposed, which will increase the financial performance of the company, the results of the work can be applied by companies in the Russian Federation, considering industry specifics.