title: ÐÑÐ¾ÐµÐºÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÐºÐ¾Ð½ÑÐµÑÐµÐ½ÑÐ¸Ð¸ Ð¿Ð¾ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ°Ð¼Ð¸ Ð¸ Ð¿ÑÐ¾Ð´ÑÐºÑÐ°Ð¼Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: ÐÑÐ¾ÐµÐºÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÐºÐ¾Ð½ÑÐµÑÐµÐ½ÑÐ¸Ð¸ Ð¿Ð¾ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ°Ð¼Ð¸ Ð¸ Ð¿ÑÐ¾Ð´ÑÐºÑÐ°Ð¼Ð¸
Creators: name: Ð¦ÑÐºÐ¸Ð½, ÐÐ°Ð½Ð¸Ð¸Ð»
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð½Ð°ÑÑÐ½Ð¾-Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ ÐºÐ¾Ð½ÑÐµÑÐµÐ½ÑÐ¸Ñ
Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ ÐºÐ¾Ð½ÑÐµÑÐµÐ½ÑÐ¸Ð¹
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹
Ð¿Ð¾ÑÐ°Ð´Ð¾ÑÐ½Ð°Ñ ÑÑÑÐ°Ð½Ð¸ÑÐ°
ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾ÐµÐºÑÐ°Ð¼Ð¸
scientific and practical conference
conference organization
online event promotion
landing page
project management

description: ÐÑÐ´ÐµÐ»ÐµÐ½Ð½Ð°Ñ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð° â Ð¾ÑÑÑÑÑÑÐ²Ð¸Ðµ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð¾ Ð·Ð°Ð¿ÑÑÐºÐµ Ð½Ð¾Ð²Ð¾Ð¹ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð¼Ð°Ð³Ð¸ÑÑÑÐ°ÑÑÑÑ Â«Ð£Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸ÑÐ¼Ð¸ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ñ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÑÑÐ´ÐµÐ½ÑÐ¾Ð²Â». Ð¦ÐµÐ»ÑÑ ÑÑÐºÐ¾Ð²Ð¾Ð´Ð¸ÑÐµÐ»Ñ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ðµ Ð²Ð½Ð¸Ð¼Ð°Ð½Ð¸Ñ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ðº Ð½Ð¾Ð²Ð¾Ð¹ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ðµ Ð¼Ð°Ð³Ð¸ÑÑÑÐ°ÑÑÑÑ Ð¡ÐÐ±ÐÐ£. Ð¡Ð¾Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾, ÑÐµÐ»Ñ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ â Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ Ð¾ÑÐ²ÐµÐ´Ð¾Ð¼Ð»ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÑÐµÐ´Ð¸ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ð¾ Ð½Ð¾Ð²Ð¾Ð¹ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ðµ Ð¼Ð°Ð³Ð¸ÑÑÑÐ°ÑÑÑÑ Ð¡ÐÐ±ÐÐ£. ÐÐ±ÑÐµÐºÑÐ¾Ð¼ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ ÐºÐ¾Ð½ÑÐµÑÐµÐ½ÑÐ¸Ñ Ð¿Ð¾ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ°Ð¼Ð¸ Ð¸ Ð¿ÑÐ¾Ð´ÑÐºÑÐ°Ð¼Ð¸ Ð´Ð»Ñ ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸, Ð¿ÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ â Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð¿ÑÐ¾ÐµÐºÑÐ½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð´Ð»Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÐºÐ¾Ð½ÑÐµÑÐµÐ½ÑÐ¸Ð¸-Ð¿ÑÐµÐ·ÐµÐ½ÑÐ°ÑÐ¸Ð¸ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð¼Ð°Ð³Ð¸ÑÑÑÐ°ÑÑÑÑ Ð¡ÐÐ±ÐÐ£. ÐÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¿Ð¾ÑÐ¾Ð±Ð¾Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð½Ð°ÑÑÐ½Ð¾-Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¸Ñ ÐºÐ¾Ð½ÑÐµÑÐµÐ½ÑÐ¸Ð¹ Ð¸ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹, Ð²ÑÐ´ÐµÐ»ÐµÐ½Ñ Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ Ð¿Ð¾Ð´ÑÐ¾Ð´ÑÑÐ¸Ðµ Ð² Ð´Ð°Ð½Ð½Ð¾Ð¼ ÑÐ»ÑÑÐ°Ðµ ÑÐ¿Ð¾ÑÐ¾Ð±Ñ, ÑÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½ Ð¿Ð»Ð°Ð½ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ°, ÑÐ¿ÑÐ¾ÐµÐºÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð° Ð¿Ð¾ÑÐ°Ð´Ð¾ÑÐ½Ð°Ñ ÑÑÑÐ°Ð½Ð¸ÑÐ° Ð´Ð»Ñ Ð³ÐµÐ½ÐµÑÐ°ÑÐ¸Ð¸ ÑÑÐ°ÑÐ¸ÐºÐ° Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÑÐ°ÑÑÐ½Ð¸ÐºÐ¾Ð² ÐºÐ¾Ð½ÑÐµÑÐµÐ½ÑÐ¸Ð¸, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° ÐºÐ¾Ð½ÑÐµÑÐµÐ½ÑÐ¸Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° ÑÐµÑÑÐ¾ÑÐ¿ÐµÐºÑÐ¸Ð²Ð° Ð¿Ð¾ ÐµÐµ Ð¸ÑÐ¾Ð³Ð°Ð¼.Â ÐÐ±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÐÐÐ : Ð¿ÑÐ¾ÑÐµÑÑ Ð¿Ð¾Ð²ÑÐ¾ÑÐ½Ð¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÐºÐ¾Ð½ÑÐµÑÐµÐ½ÑÐ¸Ð¸-Ð¿ÑÐµÐ·ÐµÐ½ÑÐ°ÑÐ¸Ð¸ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð¸Ð»Ð¸ Ð¿ÑÐ¾ÑÐµÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð´ÑÑÐ³Ð¸Ñ ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ¸Ñ ÐºÐ¾Ð½ÑÐµÑÐµÐ½ÑÐ¸Ð¹ Ð² ÑÐ°Ð¼ÐºÐ°Ñ Ð¡ÐÐ±ÐÐ£. ÐÐ¾ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ°Ð¼ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ ÑÐµÑÑÐ¾ÑÐ¿ÐµÐºÑÐ¸Ð²Ñ Ð¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð¾Ð±ÑÐ°ÑÐ½Ð¾Ð¹ ÑÐ²ÑÐ·Ð¸ Ð¾Ñ ÑÑÐ°ÑÑÐ½Ð¸ÐºÐ¾Ð² Ð±ÑÐ» ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½ ÑÐ¿Ð¸ÑÐ¾Ðº ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ¼Ñ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¿Ð¾Ð´Ð¾Ð±Ð½ÑÑ ÐºÐ¾Ð½ÑÐµÑÐµÐ½ÑÐ¸Ð¹ Ð² Ð¡ÐÐ±ÐÐ£.Â 
description: The highlighted problem is the lack of information about the launch of the new Masterâs degree program "Innovation Management in Digital Transformation of Potential Students". The goal of the educational program manager is to attract the attention of the target audience to the new Master's degree program of SPbPU. Accordingly, the purpose of this work is to raise awareness among the target audience about the new Master's degree program at SPbPU. The object of the work is a practical conference on project and product management for the student audience, the subject is the application of project activity tools to organize the conference-presentation of SPbPU Masterâs degree program. The ways to promote scientific and practical conferences and online events were analyzed, the most appropriate ways in this case were selected, a plan for implementing the project was formed, the landing page was designed to generate traffic of potential participants of the conference, the conference was held, and a retrospective of its results was carried out.Â Area of application of the results of the EWC: the process of re-organization of the conference-presentation of the program or the process of organizing other student conferences within SPbPU. Based on the results of the retrospective and the processing of feedback from the participants, a list of recommendations for further similar conferences at SPbPU was compiled.Â