title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Improving the organization of logistics activities of the marketplace
Creators: name: ÐÑÑÐ»ÐµÐ²Ð°, Ð®Ð»Ð¸Ð°Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹Ñ
Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÑÐµÑÐºÐ°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¿ÑÐ¾ÑÐµÑÑÑ
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ñ
rfid Ð¼ÐµÑÐºÐ¸
ÑÐ¸ÑÑÐ¾Ð²ÑÐµ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
ÑÐºÐ»Ð°Ð´ÑÐºÐ¸Ðµ Ð¿ÑÐ¾ÑÐµÑÑÑ
marketplace
logistics activities
logistics processes
business model
rfid tags
digital technologies
warehouse processes

description: ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ ÑÐ²Ð»ÑÐµÑÑÑ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÐµÑÐ½ÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼ Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐ° Wildberries, ÑÐ²ÑÐ·Ð°Ð½Ð½ÑÑ Ñ Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ð¼ Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð¼, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ Ð¸Ñ ÑÐµÑÐµÐ½Ð¸Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ°ÑÑÐµÑ Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸. Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿ÑÑÐµÐ¹ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐÐ Â«ÐÐ°Ð¹Ð»Ð´Ð±ÐµÑÐ¸Ð·Â». ÐÐ°Ð´Ð°ÑÐ¸ Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: - Ð¾Ð¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ Ð¿Ð¾Ð½ÑÑÐ¸Ñ, Ð·Ð½Ð°ÑÐµÐ½Ð¸Ñ Ð¸ Ð¾Ð±ÑÐ¸Ðµ Ð¿ÑÐ¸Ð·Ð½Ð°ÐºÐ¸ Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐ°; - Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐ¾Ð² Ð² Ð Ð¾ÑÑÐ¸Ð¸ Ð¸ Ð·Ð° ÑÑÐ±ÐµÐ¶Ð¾Ð¼; - Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÑÐµÑÐºÑÑ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÐÐÐ Â«ÐÐ°Ð¹Ð»Ð´Ð±ÐµÑÐ¸Ð·Â»; - ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð²ÑÐ±ÑÐ°Ð½Ð½Ð¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐ°; - ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² ÐÐÐ Â«ÐÐ°Ð¹Ð»Ð´Ð±ÐµÑÑÐ¸Ð·Â»; - ÑÐ°ÑÑÑÐ¸ÑÐ°ÑÑ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÑÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹. ÐÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ ÑÐµÐ¼Ñ Ð¾Ð±ÑÑÐ»Ð¾Ð²Ð»ÐµÐ½Ð° Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÑÑ ÑÐ¾ÑÑÐ¾Ð¼ ÑÐ¾Ð»Ð¸ Ð¸ Ð·Ð½Ð°ÑÐµÐ½Ð¸Ñ Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐ¾Ð² Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¿ÑÐ¾ÑÐµÑÑÑ Ñ ÑÐµÐ»ÑÑ ÑÐ¾ÐºÑÐ°ÑÐµÐ½Ð¸Ñ Ð¸Ð·Ð´ÐµÑÐ¶ÐµÐº Ð¸ Ð²ÑÐµÐ¼ÐµÐ½Ð¸ Ð·Ð°ÑÑÐ°ÑÐµÐ½Ð½Ð¾Ð³Ð¾ Ð½Ð° Ð¿ÐµÑÐµÐ²Ð¾Ð·ÐºÑ ÑÐ¾Ð²Ð°ÑÐ° Ð¸, ÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾, ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ Ð´ÐµÐ½ÐµÐ¶Ð½ÑÑ Ð¿Ð¾ÑÐ¾ÐºÐ¾Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÑÐ¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ð¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ Ð¼ÐµÑÐ¾Ð´Ñ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐµÑÑÑÑÐ¾Ð², ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¸, Ð¾Ð±Ð¾Ð±ÑÐµÐ½Ð¸Ñ Ð¸ ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ñ Ð´Ð°Ð½Ð½ÑÑ, Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð² Ð²Ð¸Ð´Ðµ ÑÐ°Ð±Ð»Ð¸Ñ Ð¸ ÑÐ¸ÑÑÐ½ÐºÐ¾Ð². ÐÑÐ¸ ÑÐ±Ð¾ÑÐµ Ð´Ð°Ð½Ð½ÑÑ, Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÑ Ð´Ð»Ñ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ, Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ñ: Google, Ð¯Ð½Ð´ÐµÐºÑ. ÐÑÑÐ¾ÑÐ½Ð¸ÐºÐ°Ð¼Ð¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ ÑÐ°ÐºÐ¶Ðµ Ð²ÑÑÑÑÐ¿Ð¸Ð»Ð¸ Ð´Ð°Ð½Ð½ÑÐµ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð¹ Ð½Ð°ÑÑÐ½Ð¾-Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ, Ð¾ÑÐ¸ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÐÐ½ÑÐµÑÐ½ÐµÑ-ÑÐµÑÑÑÑÐ¾Ð². ÐÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¾ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ RFID Ð¼ÐµÑÐ¾Ðº Ð½Ð° ÑÐºÐ»Ð°Ð´ Ð´Ð»Ñ Ð¼Ð°ÑÐºÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾ÑÑÑÐ¿Ð°ÑÑÐµÐ³Ð¾ ÑÐ¾Ð²Ð°ÑÐ°, Ð° ÑÐ°ÐºÐ¶Ðµ Ð´Ð»Ñ Ð¿ÑÐµÐ´Ð¾ÑÐ²ÑÐ°ÑÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÐµÑÑ Ð¸ ÐºÑÐ°Ð¶ Ð½Ð° ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸Ð¸ ÑÐºÐ»Ð°Ð´Ð°, ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¼Ð¾Ð³ÑÑ Ð±ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ñ Ð¼Ð°ÑÐºÐµÑÐ¿Ð»ÐµÐ¹ÑÐ°Ð¼Ð¸ Ð² Ð Ð¤ Ñ ÑÑÐµÑÐ¾Ð¼ Ð¾ÑÑÐ°ÑÐ»ÐµÐ²ÑÑ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹.
description: The subject is the identification of specific problems of the Wildberries marketplace related to the logistics process, the development of recommendations for their solution, as well as the calculation of their effectiveness. The purpose of the work is to develop recommendations on ways to improve the logistics activities of Wildberries LLC. Tasks of the thesis: - define the concepts, meanings and general features of the marketplace. - to analyze the main marketplaces in Russia and abroad. - analyze the logistics activities of Wildberries LLC. - consider the main logistical problems of the selected marketplace. - develop measures to improve the logistics processes of Wildberries LLC; - calculate the economic efficiency of the proposed measures. The relevance of the topic is due to the need to optimize logistics processes by increasing the role and importance of marketplaces to reduce costs and time spent on transporting goods and, consequently, increase the companys cash flows. During the research, methods of analysis of Internet resources, classification, generalization and comparison of data, processing of information in the form of tables and figures were used. When collecting the data necessary to do the work were used search engines: Google, Yandex. The sources of information were also data from domestic and foreign research literature, official Internet resources. It is proposed to introduce RFID tag technology to the warehouse to mark incoming goods, as well as to prevent losses and theft in the warehouse, the results of the study can be applied by marketplaces in the Russian Federation, taking into account industry specifics.