title: Ð ÐµÐ±ÑÐµÐ½Ð´Ð¸Ð½Ð³ Ð Ð¥Ð£ Ð¸Ð¼. Ð. Ð ÐÐ°Ð³Ð½ÐµÑÐ°. ÐÐ¸Ð·Ð°Ð¹Ð½-Ð¿ÑÐ¾ÐµÐºÑ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Rebranding of the Russian Art University named after G.K. Wagner. Design project of corporate graphic style
Creators: name: Ð¡Ð¾Ð»Ð¾Ð²ÑÑÐ²Ð°, ÐÐ¸ÐºÑÐ¾ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³
Ð»Ð¾Ð³Ð¾ÑÐ¸Ð¿
ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ°
Ð±ÑÐ¾ÑÑÑÐ°
ÑÐ°Ð¹Ñ
ÐºÐ¾Ð»Ð»ÐµÐ´Ð¶
firm style
branding
logo
packaging
brochure
site
college

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð´ÐµÐ¼Ð¾Ð½ÑÑÑÐ¸ÑÑÐµÑ ÑÑÐ°Ð¿Ñ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÑÐµÐ´Ð½Ðµ-ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ ÑÑÐµÐ±Ð½Ð¾Ð³Ð¾ Ð·Ð°Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð³. Ð ÑÐ·Ð°Ð½Ð¸ Â«Ð ÑÐ·Ð°Ð½ÑÐºÐ¾Ð³Ð¾ ÑÑÐ´Ð¾Ð¶ÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ð¸ÑÐ° Ð¸Ð¼. Ð. Ð. ÐÐ°Ð³Ð½ÐµÑÐ°Â». ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÐ½Ð°Ð»Ð¸Ð· ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ ÐºÐ¾Ð»Ð»ÐµÐ´Ð¶Ð°. 2. ÐÐ½Ð°Ð»Ð¸Ð· ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ñ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¾Ð² ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÑ ÑÑÐ¸Ð»ÐµÐ¹. 3. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÑÐµÑÐµÐ½Ð¸Ñ. 4. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð¹ Ð³ÑÐ°ÑÐ¸ÐºÐ¸. 5. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð½Ð¾ÑÐ¸ÑÐµÐ»ÐµÐ¹ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð² ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ð¹ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ ÐºÐ¾Ð»Ð»ÐµÐ´Ð¶Ð°, Ð¸ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¸ ÑÑÐµÐ±Ð½ÑÑ ÑÐ²Ð¾ÑÑÐµÑÐºÐ¸Ñ Ð·Ð°Ð²ÐµÐ´ÐµÐ½Ð¸Ð¹, Ð² ÐºÐ¾ÑÐ¾ÑÑÑ Ð¿ÑÐµÐ¿Ð¾Ð´Ð°ÑÑ Ð´Ð¸Ð·Ð°Ð¹Ð½, ÑÑÐ°Ð»Ð¾ Ð²Ð¸Ð´Ð½Ð¾, ÑÑÐ¾ Ð´Ð°Ð½Ð½ÑÐ¹ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ ÑÑÐµÐ±Ð½Ð¾Ð³Ð¾ Ð·Ð°Ð²ÐµÐ´ÐµÐ½Ð¸Ñ ÑÑÑÐ°ÑÐµÐ» Ð¸ Ð½Ðµ ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²ÑÐµÑ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐ¼ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸ÑÐ¼ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð°. Ð¢Ð°ÐºÐ¸Ð¼ Ð¾Ð±ÑÐ°Ð·Ð¾Ð¼, Ð´Ð»Ñ ÐÐÐÐÐ£ Ð Ð¥Ð£ Ð¸Ð¼ Ð. Ð. ÐÐ°Ð³Ð½ÐµÑÐ° Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ ÑÐ¾Ð·Ð´Ð°ÑÑ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐ¹, Ð¼Ð¾Ð»Ð¾Ð´ÐµÐ¶Ð½ÑÐ¹ ÐºÐ¾Ð½ÑÐµÐ¿Ñ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ñ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐ¸Ð¼ ÐµÐ³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸ÐµÐ¼ Ð½Ð° ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÑ Ð½Ð¾ÑÐ¸ÑÐµÐ»ÑÑ. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ» ÑÐ¾Ð·Ð´Ð°Ð½ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ Ð±Ð»Ð¾Ðº ÐºÐ¾Ð»Ð»ÐµÐ´Ð¶Ð° Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ Ð½Ð¾ÑÐ¸ÑÐµÐ»Ð¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ: ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ°, Ð±ÑÐ¾ÑÑÑÐ° Ñ Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð¹ ÑÑÐ½ÐºÑÐ¸ÐµÐ¹ Ð¿Ð¾ÑÑÐµÑÐ°, ÑÐ°Ð¹Ñ Ð¸ Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐµ ÑÐ»ÐµÐ¼ÐµÐ½ÑÑ Ð½Ð°Ð²Ð¸Ð³Ð°ÑÐ¸Ð¸. ÐÑÐ½Ð¾Ð²Ð½Ð°Ñ ÑÐ°ÑÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð°ÑÑ Ð² Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½Ð¾Ð¼ Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ð¸ Adobe, Ð° Ð¸Ð¼ÐµÐ½Ð½Ð¾ Ð² Adobe Illustrator Ð¸ Adobe Photoshop, ÑÐ°Ð¹Ñ ÑÐ¾Ð·Ð´Ð°Ð²Ð°Ð»ÑÑ Ð² Ð¾Ð½Ð»Ð°Ð¹Ð½ ÑÐµÑÐ²Ð¸ÑÐµ Figma.
description: This work demonstrates the stages of creating a corporate identity on the exam-ple of a college in Ryazan âRyazan Art School named after GK Wagner ". The research set the following goals: 1. Analysis of the corporate identity of the college. 2. Analysis existing analogues of corporate identity. 3. Development of graphic solution. 4. Development elements of additional graphics. 5. Development of corporate identity carriers. Analogues of educational institutions specializing in design and the existing corporate identity of the college was analyzed. The comparison showed that the corporate identity of this college is outdated and does not correspond to modern trends in graphic design. Thus, for Ryazan Art School named after GK Wagner it is necessary to create a modern, youth concept of the corporate identity with its further development on vari-ous company carriers. As a result of the work, a company block of the college was created and corpo-rate identity carriers were developed: packaging, brochure with additional function of the poster, site and additional elements of navigation. The main part of this project was performed using Adobe software, namely in Adobe Illustrator and Adobe Photoshop, the website was created in the online service Figma.