title: Ð¡Ð¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐ¾Ð±ÑÑÐ¸Ñ ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Special events as a tool for promotion a commercial organization
Creators: name: Ð¤Ð¸ÑÐ¼Ð°Ð½, ÐÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐ¾Ð±ÑÑÐ¸Ñ
Ð²ÐµÐ»Ð½ÐµÑ-ÑÐµÐ½ÑÑ Â«ÐÑÑÑ ÐºÐ»ÑÑÐµÐ¹Â»
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
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ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
Ð²ÐµÐ»Ð½ÐµÑ-Ð¸Ð½Ð´ÑÑÑÑÐ¸Ñ
special events
wellness-center Â«five keysÂ»
promotion
competitive analysis
wellness-industry

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð° Ð½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÑ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ ÑÐ¾Ð±ÑÑÐ¸Ñ Ð² ÐºÐ°ÑÐµ-ÑÑÐ²Ðµ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐÐÐ Â«ÐÑÑÑ ÐºÐ»ÑÑÐµÐ¹Â». Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ Ð¸Ð·ÑÑÐµÐ½Ñ ÑÑÑÐ½Ð¾ÑÑÑ, ÑÑÐ½ÐºÑÐ¸Ð¸, Ð¿ÑÐ¸Ð·Ð½Ð°ÐºÐ¸ ÑÐ¿ÐµÑÐ¸Ð°Ð»Ñ-Ð½ÑÑ ÑÐ¾Ð±ÑÑÐ¸Ð¹, Ð° ÑÐ°ÐºÐ¶Ðµ Ð²ÑÑÐ²Ð»ÐµÐ½Ð° ÑÐ¾Ð»Ñ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐ¾Ð±ÑÑÐ¸Ð¹ Ð´Ð»Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸.Â  ÐÑÐ»Ð° Ð´Ð°Ð½Ð° ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° ÑÑÐ½ÐºÑ Ð²ÐµÐ»Ð½ÐµÑ ÑÑÐ»ÑÐ³ Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ð° ÑÐ¿Ðµ-ÑÐ¸ÑÐ¸ÐºÐ° Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸. ÐÐ°ÑÐµÐ¼, Ð±ÑÐ»Ð¸ Ð¸Ð·ÑÑÐµÐ½Ñ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐ¾Ð±ÑÑÐ¸Ð¹ Ð½Ð° Ð´Ð°Ð½Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ. Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÐÐÐ Â«ÐÑÑÑ ÐºÐ»Ñ-ÑÐµÐ¹Â» - Ð²ÐµÐ»Ð½ÐµÑ-ÑÐµÐ½ÑÑ, Ð¿ÑÐµÐ´Ð¾ÑÑÐ°Ð²Ð»ÑÑÑÐ¸Ð¹ ÑÑÐ»ÑÐ³Ð¸ Ð² ÑÑÐµÑÐµ Ð·Ð´Ð¾ÑÐ¾Ð²ÑÑ Ð¸ Ð±Ð»Ð°Ð³Ð¾Ð¿Ð¾Ð»Ñ-ÑÐ¸Ñ. ÐÑÐ»Ð° Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð° Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÐÐÐ Â«ÐÑÑÑ ÐºÐ»ÑÑÐµÐ¹Â», Ð° ÑÐ°ÐºÐ¶Ðµ Ð² ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ð¸ Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ°Ð¼Ð¸ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ» Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½ Ð¿Ð»Ð°Ð½ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ ÑÐ¾Ð±ÑÑÐ¸Ñ Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐÐÐ Â«ÐÑÑÑ ÐºÐ»ÑÑÐµÐ¹Â», ÑÐµÐ»ÑÑ ÐºÐ¾ÑÐ¾ÑÐ¾Ð³Ð¾ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿Ð¾Ð¿ÑÐ»ÑÑÐ¸Ð·Ð°ÑÐ¸Ð¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð²ÐµÐ»Ð½ÐµÑ-ÑÐµÐ½ÑÑÐ° ÑÑÐµÐ´Ð¸ Ð¼Ð¾Ð»Ð¾Ð´ÑÑ Ð´ÐµÐ²ÑÑÐµÐº.
description: This work is aimed at developing a special event for the promotion of âFive keysâ. During the work the essence, functions and features of special events were studied, and the role of special events for the activities of the organization was iden-tified. The market for wellness services were characterized and the features of this industry were revealed. Then, the features of holding special events in that market were studied. Â  Â  Â  Â  The work was carried out based on the commercial organization âFive keysâ - a wellness-center that provides services in the sphere of health and wellbeing. The activity of âFive keysâ was analyzed and an analysis of the communication activity in comparison with competitors was carried out. As a result of the graduate qualification work, the plan of the special event was suggested for promotion âFive keysâ, the purpose of which is to popularize the wellness-center among young women.Â