title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð½Ð¾Ð²Ð¾Ð³Ð¾ ÑÐ¾Ð²Ð°ÑÐ° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of the new product concept of the organization
Creators: name: ÐÐ¸ÑÐ¾Ð½Ð¾Ð², ÐÐ»ÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÑÐ¾Ð²Ð°Ñ
ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ Ð½Ð¾Ð²Ð¾Ð³Ð¾ ÑÐ¾Ð²Ð°ÑÐ°
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸
ÑÑÐ½Ð¾Ðº Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ
Ð°Ð½Ð°Ð»Ð¸Ð· Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÐµÐ´Ñ
Ð³ÐµÐ½ÐµÑÐ°ÑÐ¸Ñ Ð¸Ð´ÐµÐ¹
Ð¿ÑÐ¾Ð±Ð½ÑÐ¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÐ¾Ð²Ð°ÑÐ½Ð°Ñ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ°
Ð²ÑÐ²Ð¾Ð´ Ð½Ð° ÑÑÐ½Ð¾Ðº
product
concept of the new product
development of the concept
public food market
analysis of marketing environment
idea generation
trial marketing
product policy
marketing

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÐºÐ°ÑÐµ Â«Ð¥Ð°ÑÐ°Ð¿ÑÑÐ¸ Ð¸ Ð²Ð¸Ð½Ð¾Â».
Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ðµ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð½Ð¾Ð²Ð¾Ð³Ð¾ ÑÐ¾Ð²Ð°ÑÐ° Ð´Ð»Ñ ÐºÐ°ÑÐµ Â«Ð¥Ð°ÑÐ°Ð¿ÑÑÐ¸ Ð¸ Ð²Ð¸Ð½Ð¾Â».
ÐÑÐ» Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÐµÐ´Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ. 
ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ ABC-Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð±Ð°ÑÐ½Ð¾Ð³Ð¾ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° ÐºÐ°ÑÐµ Â«Ð¥Ð°ÑÐ°-Ð¿ÑÑÐ¸ Ð¸ Ð²Ð¸Ð½Ð¾Â» Ð±ÑÐ»Ð¸ Ð²ÑÐ´ÐµÐ»ÐµÐ½Ñ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¸, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð½ÑÐ¶Ð½Ð¾ ÑÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°ÑÑ Ð¸Ð»Ð¸ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´ÑÐµÑÑÑ Ð²ÑÐ²ÐµÑÑÐ¸ Ð¸Ð· Ð¼ÐµÐ½Ñ.
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Ð¡Ð¾Ð·Ð´Ð°Ð½Ñ Ð¿ÑÐ¾ÑÐ¾ÑÐ¸Ð¿Ñ Ð½Ð¾Ð²ÑÑ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¸Ñ Ð¿ÑÐ¾ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¸ ÑÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð° ÑÐµÐ»Ñ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ.
Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð¾ Ð½Ð¾Ð²Ð¾Ðµ ÑÐµÐ·Ð¾Ð½Ð½Ð¾Ðµ Ð¼ÐµÐ½Ñ, Ð´Ð»Ñ ÐºÐ¾ÑÐ¾ÑÐ¾Ð³Ð¾ ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½Ð° ÑÐµÐ½Ð° Ð¸ ÑÐµÐ±ÐµÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÑ Ð½Ð¾Ð²ÑÑ Ð½Ð°Ð¿Ð¸ÑÐºÐ¾Ð².
Ð¢ÑÐ°ÑÐµÐ»ÑÐ½Ð°Ñ Ð¿ÑÐ¾ÑÐ°Ð±Ð¾ÑÐºÐ° Ð½Ð¾Ð²Ð¾Ð³Ð¾ ÑÐ¾Ð²Ð°ÑÐ° Ð¿ÐµÑÐµÐ´ Ð²ÑÑÐ¾Ð´Ð¾Ð¼ Ð½Ð° ÑÑÐ½Ð¾Ðº Ð¿ÑÐ¸Ð²ÐµÐ´ÐµÑ Ðº ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾Ð»Ð¾Ð¶Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ Ð¸Ð¼Ð¸Ð´Ð¶Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ.
description: The object of the study is the cafe "Hachapuri i vino".
The aim of the final qualifying work is to create the concept of a new product for the cafe " Hachapuri i vino ".
The analysis of the marketing environment of the enterprise was made. 
On the basis of ABC-analysis of the bar assortment of the cafe "Hachapuri i vino " were identified items that need to be improved or rec-ommended to withdraw from the menu.
Ideas were generated to improve old and create new drinks that would satisfy the needs of consumers.
Prototypes of new proposals were created, their elaboration was carried out and the goal of positioning was formulated.
A new seasonal menu has been developed, for which the price and cost of new drinks are calculated.
Careful study of the new product before entering the market will lead to the formation of a positive image of the enterprise