GreenCharge Project Deliverable: D8.6 High Impact Communication Report
Creators: name: Simons, Maurits
name: Bosma, Bas
name: Scholten, Reinhard
Publisher: name: Zenodo
Year: 2022
Subjects: Communication

description: This reports outlines D8.6 High Impact Communication of the GreenCharge project and covers the main results of the communication activities that were executed during the project. At the beginning of the project, these activities were defined in the D8.1. Communication Strategy and plan. This plan defined quantitative and qualitative targets to assess and measure communication impact. This deliverable explains the results of the targets. This deliverable reports on the impact of GreenCharge’s main communication activities. Focus is on high impact communication and covers website, social media, newsletters and publications, conferences, workshops, lectures to students and animation. As such it gives not only a valuable overview of how GreenCharge results have been communicated, but also presents their impact on interested stakeholders. Evaluation of Communication activities is also reported. The deliverable describes the results of the GreenCharge project, which was shared with the public and the stakeholder groups the consortium. All communication actions were realised with the purpose to achieve these following goals: • <strong>Establishing the GreenCharge “Brand” within the EU:</strong> It concerns not a brand in the sense of a consumer product, but rather a widely-known “household name” associated with a widely-supported positive goal. The GreenCharge brand could act as a reference for smart charging and Energy Smart Neighbourhoods (ESNs) in the European Union. • <strong>Synchronisation with EC Communication Activities:</strong> To co-operate actively in events and initiatives organised by the European Commission for promotion of H2020 activities. The goal is to become a highly visible showcase project for H2020. • <strong>High public visibility:</strong> While GreenCharge addresses specialist and technical audiences, there will also be a major emphasis on addressing policy makers and cities. • <strong>Political inspiration by leading examples:</strong> GreenCharge aims to provide an easy to reference political example supported by implementing objectives of the EU Transport White Paper and the Urban Mobility Package (SUMP). • <strong>Increased reputation of EU funded projects:</strong> The aim of the communication strategy is to reach out to society as a whole, while demonstrating how EU funding is used to tackle societal challenges while generating business for (local) entrepreneurs. GreenCharge establishes these goals by publications and seeking media attention. GreenCharge uses several communication channels for reaching out different stakeholder groups, including citizens. This deliverable is of interest to all communication colleagues on the GreenCharge project and to its sister H2020 projects, to demonstrator city and uptake city representatives and to EU and EU agency staff and the wider H2020 EV Charging community. The deliverable helps them to identify impact of the communication activities on interested stakeholders and provide a basis for developing communication activities on other similar projects, but also in other GreenCharge project activities such as the demos and their further exploitation.