title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Improving the marketing activities of the organization
Creators: name: ÐÐ»Ð°ÑÑÐ°Ð»Ñ, ÐÐ¸Ð°Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
ÑÑÐµÑÐ° ÑÑÐ»ÑÐ³
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÑÐµÐ´Ð°
Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹
marketing activity
marketing analysis
service sector
marketing environment
consumer behavior

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description: The given work is devoted to studying to analyze and form recommendations for improving the marketing activities of the organization. The research set the following goals: Analysis of the results of the organizations production and economic activities. Analysis of the marketing activities and the marketing environment of the organization; Conduction of the marketing research of consumersâ behavior; Research the examples of solutions to the identified problems; Developing measures to address the improvement of the marketing activities of the organization; Estimation the effectiveness of the developed solutions. The relevance of the topic is due to the need for companies to improve their marketing activities in view of the constant changes in the market, as well as the marketing environment of the organization. The sources of information were data from domestic and foreign research literature, official Internet resources and analytical agencies. Search engines (Yandex) were used to collect the data needed to perform the work. The following digital technologies were used in data processing: the online tool Google Forms. Measures were proposed to improve the marketing activities of the organization, the results of which can be applied to the implementation of these activities in the organization.