title: Ð¤Ð¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð° Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¾ÑÐµÐ»Ñ Â«Tsar Palace Luxury Hotel&amp;SpaÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Formation of a loyalty program for the staff of a hotel enterprise (using the example of the Tsar Palace Luxury Hotel&amp;Spa hotel)
Creators: name: ÐÑÐ»Ð°ÑÐ¾Ð²Ð°, Ð¡Ð¾ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÑ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð°
ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð² Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð¼ Ð±Ð¸Ð·Ð½ÐµÑÐµ
Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð° Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¾ÑÐµÐ»Ñ
Ñ Ð°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
staff loyalty
formation of loyalty in the hotel business
loyalty programs of the staff of the hotel enterprise
economic analysis of the hotel
characteristics of the hotel enterprise

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description: The purpose of this study is to develop and substantiate a staff loyalty program for the Tsar Palace Luxury Hotel&amp;Spa hotel company aimed at increasing the level of motivation, satisfaction and dedication of employees, optimizing personnel management, as well as improving the quality of service and competitiveness of the hotel in a modern market environment. 1. To analyze the theoretical foundations of staff loyalty formation. 2. To study the peculiarities of staff loyalty formation in the hotel business, taking into account the specifics of the work of the Tsar Palace Luxury Hotel&amp;Spa hotel and the requirements of the modern hotel service market. 3. To analyze the economic performance of the Tsar Palace Luxury Hotel&amp;Spa hotel, including financial indicators, the structure of staff costs and other economic aspects. 4. To investigate the organizational structure of management in the hotel, as well as to analyze competitors and the external environment. 5. Analyze the structure of remuneration and motivation systems. 6. Conduct an analytical review of the current loyalty system at the Tsar Palace Luxury Hotel&amp;Spa, identify its strengths and weaknesses, as well as identify the main shortcomings and opportunities for improvement. 7. Based on the identified shortcomings of the loyalty formation system in the hotel, formulate the main directions and recommendations for the formation of a new loyalty program, taking into account the specifics of the enterprise, economic feasibility and requirements of the modern market. 8. To substantiate the economic feasibility of implementing the proposed loyalty program and its potential positive effects on the hotels activities. 9. Formulate conclusions and recommendations based on the results of the conducted research and propose practical steps to implement the developed staff loyalty program. The work was carried out in a limited liability Company "VELCOM". Based on the analysis, specific directions and recommendations were formulated for the formation of a new staff loyalty program that takes into account all the identified features and requirements of the modern market. The following research methods were used in the process of work: analysis and processing of literary sources, specialized materials and data of the studied objects, balance analysis, structural analysis, SWOT analysis. Programs such as Archimate were used in data processing. The result of the work was the development of a staff loyalty program for VELCOM LLC.