title: ÐÐ±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð½ÐµÐ¾Ð±Ñ Ð¾Ð´Ð¸Ð¼Ð¾ÑÑÐ¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ Ð² Ð¡ÐÐ± ÐÐÐ£Ð Â«Ð¦ÐµÐ½ÑÑÐ°Ð»ÑÐ½Ð°Ñ ÐÐ°ÑÐ¸Ð¸Ð½ÑÐºÐ°Ñ Ð±Ð¾Ð»ÑÐ½Ð¸ÑÐ°Â»
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Justification of the need to implement a CRM-system in St. Petersburg GBUZ Â«Central Mariinsky HospitalÂ»
Creators: name: ÐÐ¾ÑÑÐ¾ÑÐºÐ¸Ð½Ð°, ÐÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: crm-ÑÐ¸ÑÑÐµÐ¼Ð°
Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ðµ
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ
Ð¿Ð°ÑÐ¸ÐµÐ½ÑÑ
Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ñ
crm-system
information support
management efficiency
patients
automation

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÐ¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ CRMÑÐ¸ÑÑÐµÐ¼Ñ Ð´Ð»Ñ Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ð¸ ÑÑÐ´Ð° Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² Ð² Ð¡ÐÐ± ÐÐÐ£Ð Â«Ð¦ÐµÐ½ÑÑÐ°Ð»ÑÐ½Ð°Ñ ÐÐ°ÑÐ¸Ð¸Ð½ÑÐºÐ°Ñ Ð±Ð¾Ð»ÑÐ½Ð¸ÑÐ°Â». ÐÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÑÐ°ÑÐ°ÐºÑÐµÑÐ¸Ð·Ð¾Ð²Ð°ÑÑ Ð¿Ð¾Ð½ÑÑÐ¸Ðµ Ð¸ ÑÑÐ½ÐºÑÐ¸Ð¸ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ. 2. ÐÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸, Ð²ÑÑÐ²Ð¸ÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ, ÑÑÐµÐ±ÑÑÑÐ¸Ðµ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿Ð¾Ð´Ð´ÐµÑÐ¶ÐºÐ¸. 3. Ð¡ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ñ Ðº Ð²Ð½ÐµÐ´ÑÑÐµÐ¼Ð¾Ð¹ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ðµ (Ð´Ð°Ð»ÐµÐµ â ÐÐ¡). 4. Ð¡ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð¾Ð³ÑÐ°Ð½Ð¸ÑÐµÐ½Ð¸Ñ Ðº ÐÐ¡. 5. ÐÐ±Ð¾ÑÐ½Ð¾Ð²Ð°ÑÑ Ð²ÑÐ±Ð¾Ñ ÐÐ¡. 6. Ð¡Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÑÐ°Ð¿Ñ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÐÐ¡. 7. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð¼Ð¾Ð´ÐµÐ»Ñ Â«ÐºÐ°Ðº Ð´Ð¾Ð»Ð¶Ð½Ð¾ Ð±ÑÑÑÂ». 8. ÐÐ¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ ÑÑÐ¾ÐºÐ¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÐÐ¡. 9. Ð Ð°ÑÑÑÐ¸ÑÐ°ÑÑ Ð·Ð°ÑÑÐ°ÑÑ Ð½Ð° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ ÐÐ¡. 10. ÐÑÐµÐ½Ð¸ÑÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÐÐ¡. 11. ÐÑÐµÐ½Ð¸ÑÑ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÑÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ ÐÐ¡. 12. ÐÐ¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ ÑÐµÑÑÑÑÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÐÐ¡. ÐÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ ÑÐµÐ¼Ñ Ð¾Ð±ÑÑÐ»Ð¾Ð²Ð»ÐµÐ½Ð° Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÑÑ Ð±Ð¾Ð»ÑÐ½Ð¸ÑÑ Ð² Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ð¸ ÑÐ°Ð±Ð¾ÑÑ, Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ð¸ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¿ÑÑÑÐµÑÐ½ÑÑ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð¿Ð¾Ð·Ð²Ð¾Ð»ÑÑÑ ÐºÐ¾Ð½ÑÑÐ¾Ð»Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð²ÑÐµ ÐºÐ»ÑÑÐµÐ²ÑÐµ Ð¿ÑÐ¾ÑÐµÑÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½ÑÐºÐ¾Ð³Ð¾ ÑÑÑÐµÐ¶Ð´ÐµÐ½Ð¸Ñ. ÐÑÑÐ¾ÑÐ½Ð¸ÐºÐ°Ð¼Ð¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð²ÑÑÑÑÐ¿Ð¸Ð»Ð¸ Ð´Ð°Ð½Ð½ÑÐµ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð¹ Ð½Ð°ÑÑÐ½Ð¾-Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ, Ð¾ÑÐ¸ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÐÐ½ÑÐµÑÐ½ÐµÑ-ÑÐµÑÑÑÑÐ¾Ð² Ð¸ Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð°Ð³ÐµÐ½ÑÑÑÐ².
description: The given work is substantiate the need to implement a CRM-system to automate a number of processes in St. Petersburg GBUZ Central Mariinsky Hospital. The research set the following goals: 1. Describe the concept and functions of a CRM system. 2. To analyze the activities of the organization, identify problems that require information support. 3. To form requirements for the implemented information system (IS). 4. To form restrictions on IS. 5. Justify the choice IS. 6. Plan the stages of IP implementation. 7. Develop a "how it should be" model. 8. Determine the timing of implementation IS. 9. Calculate the implementation costs IS. 10. Evaluate the effectiveness of the implementation IS. 11. Evaluate commercial efficiency IS. 12. Identify implementation resources IS. The relevance of the topic is due to the need for the hospital to automate its work, use special computer programs that allow you to control all key processes of the medical institution. The sources of information were data from domestic and foreign scientific research literature, official Internet resources and analytical agencies.