title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ¸ÑÑÐµÐ¼Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÐºÐ°ÑÐµÑÑÐ²Ð¾Ð¼ Ð¸ Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð±ÐµÐ·Ð°Ð»ÐºÐ¾Ð³Ð¾Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¿Ð¸Ð²Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Improvement of quality management system and assessment of competitiveness of non-alcoholic beer
Creators: name: Ð¥Ð¾ÑÐ»Ð¾Ð²Ð°, Ð¡Ð²ÐµÑÐ»Ð°Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð±ÐµÐ·Ð°Ð»ÐºÐ¾Ð³Ð¾Ð»ÑÐ½Ð¾Ðµ Ð¿Ð¸Ð²Ð¾
ÐºÐ°ÑÐµÑÑÐ²Ð¾
ÑÑÐ½Ð¾Ðº
Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½Ñ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
ÑÐ¸ÑÑÐµÐ¼Ð° ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÐºÐ°ÑÐµÑÑÐ²Ð¾Ð¼
non-alcoholic beer
assortment
quality
market
competitiveness
quality management system

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ¸ÑÑÐµÐ¼Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÐºÐ°ÑÐµÑÑÐ²Ð¾Ð¼ Ð¸ Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð±ÐµÐ·Ð°Ð»ÐºÐ¾Ð³Ð¾Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¿Ð¸Ð²Ð°Â».
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description: Theme of final qualification work: "Improving the quality management system and assessing the competitiveness of non-alcoholic beer."
This work is devoted to assessing the quality and competitiveness of non-alcoholic beer, analyzing the quality management system at Heineken and developing proposals for its improvement. Tasks that were solved during the study:
1. Theoretical aspects of quality assurance and management, non-alcoholic beer competitiveness;
2. Marketing research to identify consumer preferences in the segment of non-alcoholic beer;
3. Analysis of the structure of the assortment of beer and non-alcoholic products in a commercial enterprise;
4. Assessment of the quality and competitiveness of non-alcoholic beer;
5. Analysis of economic activities and product quality management systems at Heineken;
6. Development of proposals and recommendations for improving the company's quality management system and increasing its competitiveness.
The studies were carried out on the basis of the consumer goods examination laboratory of the Higher School of Service and Trade and according to data obtained at the Heineken enterprise. In the work, standard and generally recognized research methods were used: sociological, calculated, expert, organoleptic and physico-chemical, statistical.
As a result of the study and analysis of the data obtained, it was found that the main competitors of Heineken non-alcoholic beer are Â«BavariaÂ» and Â«BaltikaÂ».
Based on the assessment of competitiveness and analysis of the product quality management system at Heineken, conclusions and recommendations are made on improving the competitiveness of its products and improving the quality management system.