title: Ð¡ÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¿Ð¾ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²Ñ Ð¼ÑÐ»ÑÑÐ¸Ð¼ÐµÐ´Ð¸Ð¹Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½Ð¾Ð³Ð¾ Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ñ Ð² ÑÐµÐºÑÐ¾ÑÐµ B2B
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: A multimedia software company development strategy for the B2B sector
Creators: name: ÐÐµÐ±ÑÐ¾Ð²Ð°, ÐÐ°Ð´ÐµÐ¶Ð´Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ
ÑÐµÐºÑÐ¾Ñ B2B
Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ°
ÑÑÐ½Ð¾Ðº Ð¼ÑÐ»ÑÑÐ¸Ð¼ÐµÐ´Ð¸Ð¹Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½Ð¾Ð³Ð¾ Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ñ
PEST-Ð°Ð½Ð°Ð»Ð¸Ð·
SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·
5 ÑÐ¸Ð» ÐÐ¾ÑÑÐµÑÐ°
Ð¼Ð°ÑÑÐ¸ÑÐ° ADL
Ð¼Ð°ÑÑÐ¸ÑÐ° ÐÐ½ÑÐ¾ÑÑÐ°
ÑÐµÐ³Ð¼ÐµÐ½ÑÐ°ÑÐ¸Ñ
Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³-Ð¼Ð¸ÐºÑ
development strategy
B2B sector
market analysis
multimedia software market
PEST analysis
SWOT analysis
Porters 5 forces
ADL matrix
Ansoff matrix
segmentation
positioning
marketing mix

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐÐÐ Â«Ð¢Ð°ÑÐºÐ¾Ð½ÑÐ°Ð»ÑÂ» Ð² ÑÐµÐºÑÐ¾ÑÐµ B2B, Ñ ÑÑÐµÑÐ¾Ð¼ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¹ Ð¸ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ð¹ ÑÑÐ½ÐºÐ°, Ñ ÑÐµÐ»ÑÑ ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ ÐµÐµ Ð¿ÑÐ¸Ð±ÑÐ»ÑÐ½Ð¾ÑÑÐ¸. ÐÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð·Ð°Ð´Ð°ÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ Ð·Ð°Ð´Ð°ÑÐ¸: â Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ ÐÐÐ Â«Ð¢Ð°ÑÐºÐ¾Ð½ÑÐ°Ð»ÑÂ»; â Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÑ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÑÑÐµÐ´Ñ; â Ð¾Ð¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ Ð²ÐµÐºÑÐ¾Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° ÑÑÐ½ÐºÐµ; â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² ÑÐµÐºÑÐ¾ÑÐµ B2B; â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐµÐºÑÐ¾ÑÐ° B2B Ð¿Ð¾ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ°Ð¼ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³-Ð¼Ð¸ÐºÑÐ°; â Ð¾ÑÑÑÐµÑÑÐ²Ð¸ÑÑ Ð¾ÑÐµÐ½ÐºÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð¿ÑÐ¾Ð´ÐµÐ»Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¿Ð¾ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¼ÑÐ»ÑÑÐ¸Ð¼ÐµÐ´Ð¸Ð¹Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½Ð¾Ð³Ð¾ Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ñ Ð² ÑÐµÐºÑÐ¾ÑÐµ B2B Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½Ð° Ð³Ð¾Ð´ Ð² ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²Ð¸Ð¸ ÑÐ¾ ÑÑÑÐ°ÑÐµÐ³Ð¸ÐµÐ¹. ÐÑÐ¾Ð³Ð¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¼Ð¾Ð³ÑÑ Ð±ÑÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ ÐºÐ°Ðº Ð² Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÐ¼Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, ÑÐ°Ðº Ð¸ Ð¿ÑÐ¸ Ð²ÑÑÐ¾Ð´Ðµ Ð»ÑÐ±Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÑÑÐ½ÐºÐ° ÐÐÐ Ð² ÑÐµÐºÑÐ¾Ñ B2B. ÐÐ°ÑÐµÑÐ¸Ð°Ð»Ð°Ð¼Ð¸, Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÐµÐ¼ÑÐ¼Ð¸ Ð² ÑÐ°Ð±Ð¾ÑÐµ, ÑÐ²Ð»ÑÑÑÑÑ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ñ Ð¸Ð· Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½ÑÑ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÑ Ð½Ð°ÑÑÐ½ÑÑ Ð¶ÑÑÐ½Ð°Ð»Ð¾Ð², Ð¾ÑÐ¸ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐ°Ð¹ÑÐ¾Ð², Ð°Ð³ÐµÐ½ÑÑÑÐ² Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸, Ð° ÑÐ°ÐºÐ¶Ðµ Ð´Ð°Ð½Ð½ÑÐµ Ð¾ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐÐ Â«Ð¢Ð°ÑÐºÐ¾Ð½ÑÐ°Ð»ÑÂ». ÐÑÐ¸ ÑÐ±Ð¾ÑÐµ Ð´Ð°Ð½Ð½ÑÑ Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ñ: Google, ÐÐ°ÑÑÐ½Ð°Ñ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð°Ñ Ð±Ð¸Ð±Ð»Ð¸Ð¾ÑÐµÐºÐ° eLIBRARY.RU.
description: The aim of the work is to develop the strategy for the development of LLC "Taukonsult" in B2B sector, considering current trends and market requirements, in order to increase the competitiveness of the company and its profitability. The main objectives of the work have been achieved: - to analyse the company Taukonsult Ltd; - to study the marketing environment; - determine the development vector of the company on the market; - to develop a development strategy for the company in the B2B sector; - develop measures to improve the development strategy of the B2B sector in terms of marketing mix elements; - evaluate the effectiveness of the proposed measures. As a result, a comprehensive strategy for the development of a multimedia software company in the B2B sector was proposed and measures for the year in accordance with the strategy were developed. The results of the study can be used in the activities of the company in question, as well as when any company in the software development market enters the B2B sector. The materials used in this work are information from domestic and foreign academic journals, official websites, analytical information agencies, as well as data about the activities of Taukonsult Ltd. The following search engines were used for data collection: Google, Scientific electronic library eLIBRARY.RU.