title: ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¸ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð² Ð½Ð¾Ð²ÑÑ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² ÐºÐ¾Ð½ÑÐµÐºÑÑÐ½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Research of development and determination of prospects of new contextual advertising tools
Creators: name: ÐÐ³Ð¾ÑÐ¾Ð², Ð¡ÑÐ°Ð½Ð¸ÑÐ»Ð°Ð²
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÐºÐ¾Ð½ÑÐµÐºÑÑÐ½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
ÐºÐ»ÑÑÐµÐ²ÑÐµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸
Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ ÑÐµÐºÐ»Ð°Ð¼Ñ
Ð¼ÐµÑÐ¾Ð´Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
ÑÐ°ÑÐ³ÐµÑÐ¸Ð½Ð³
Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²ÑÐµ Ð·Ð°Ð¿ÑÐ¾ÑÑ

description: ÐÐ±ÑÐµÐºÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ â ÐºÐ¾Ð½ÑÐµÐºÑÑÐ½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°. Ð­ÑÐ¾ ÑÐµÐºÑÑÐ¾Ð²ÑÐµ Ð¾Ð±ÑÑÐ²Ð»ÐµÐ½Ð¸Ñ, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð¿Ð¾ÐºÐ°Ð·ÑÐ²Ð°ÑÑÑÑ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ¼ Ð¿Ð¾ Ð·Ð°Ð¿ÑÐ¾ÑÐ°Ð¼, ÐµÑÐ»Ð¸ ÑÑÐ¸ Ð·Ð°Ð¿ÑÐ¾ÑÑ ÑÐµÐºÐ»Ð°Ð¼Ð¾Ð´Ð°ÑÐµÐ»Ñ Ð´Ð¾Ð±Ð°Ð²Ð¸Ð» Ð² Ð½Ð°ÑÑÑÐ¾Ð¹ÐºÐ¸ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÐ±ÑÑÐ²Ð»ÐµÐ½Ð¸Ñ Ð¿Ð¾ÐºÐ°Ð·ÑÐ²Ð°ÑÑÑÑ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»Ñ Ð¸Ð¼ÐµÐ½Ð½Ð¾ Ð² ÑÐ¾Ñ Ð¼Ð¾Ð¼ÐµÐ½Ñ, ÐºÐ¾Ð³Ð´Ð° Ð¾Ð½ ÑÐ°Ð¼ Ð¿ÑÐ¾ÑÐ²Ð¸Ð» Ð¸Ð½ÑÐµÑÐµÑ Ðº ÑÐ¾Ð²Ð°ÑÑ Ð¸Ð»Ð¸ ÑÑÐ»ÑÐ³Ðµ Ð¸, Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾, Ð³Ð¾ÑÐ¾Ð² Ðº Ð¿Ð¾ÐºÑÐ¿ÐºÐµ. ÐÐ¾Ð½ÑÐµÐºÑÑÐ½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð° Ð±ÑÐ²Ð°ÐµÑ Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²Ð¾Ð¹ Ð¸ ÑÐµÐ¼Ð°ÑÐ¸ÑÐµÑÐºÐ¾Ð¹.
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description: The object of the research is contextual advertising. These are text ads that are shown to users by requests, if the advertiser has added these requests to the campaign settings. Advertisements are shown to the user at the very moment when he himself has shown interest in the product or service and may be ready to purchase. Contextual advertising is search and thematic.
The goal of the final qualifying work is to explore the development and identify the prospects for new contextual advertising tools.
The relevance of the topic lies in the fact that the development of the contextual market - advertising is constantly gaining momentum and in the future new tools will appear.
In this paper, the main existing at the present stage were described, the main development trends, the main trends were presented, and the main ways of contextual advertising development were presented.
The practical significance of the study is to identify the role of contextual advertising in methods of product promotion.
Among the methods used should be called the method of analysis, comparison, as well as scientific synthesis.