title: Ð ÐµÐ±ÑÐµÐ½Ð´Ð¸Ð½Ð³ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð² ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¼ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ðµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Rebranding of an educational organization in the digital space
Creators: name: Ð§ÐµÑÐµÐ¿Ð°Ð½Ð¾Ð²Ð°, Ð¡Ð¾ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐµÐ±ÑÐµÐ½Ð´Ð¸Ð½Ð³
Ð±ÑÐµÐ½Ð´
ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ Ð±ÑÐµÐ½Ð´
Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ðµ Ð±ÑÐµÐ½Ð´Ð°
Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½Ð¾Ðµ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ðµ
rebranding
brand
digital brand
brand development
additional education

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description: The aim of the study is to formulate the approach of the rebranding in the digital space. The study was carried out on the basis of publicly available information and personal informational resources of the educational organization Â«Aliance PlusÂ». Research subject: implementation of rebranding of an educational organization in the digital space. Research methods: general scientific methods of processing, analysis and synthesis of information, methods of classification and comparison, methods of marketing research and communications, programs Yandex.Metrica, Yandex.Wordstat. The main results of the study: â theoretical aspects were considered and a suitable concept of building a new brand for the purpose of rebranding was selected; â the market of additional educational services in the field of foreign language learning was carried out; â competitors were analyzed and gaps with competitors were identified, target audience was determined; â a new concept of the organizations brand was formed, and complete rebranding in the digital space performed; â methodology for rebranding in the digital space was formulated. Application field: rebranding small business organizations in the digital space. The scientific novelty of the study is is the formation of the concept of rebranding in the digital space and the formation of a methodology for rebranding an organization in the digital space. Conclusions. The tasks of the thesis are solved, the goal is achieved, and the scope of application of the results is determined. The results obtained show signs of scientific novelty. The directions of further research are defined.