title: Ð¡Ð¸Ð½ÑÐµÐ· ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² Ð¾ÑÐ½Ð°Ð¼ÐµÐ½ÑÐ° Ð¸ ÑÐ¸Ð¿Ð¾Ð³ÑÐ°ÑÐ¸ÐºÐ¸ Ð² Ð°Ð¹Ð´ÐµÐ½ÑÐ¸ÐºÐµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Synthesis of elements of ornament and typography in identity
Creators: name: Ð¤Ð°Ð¹Ð·ÑÐ°ÑÐ¼Ð°Ð½Ð¾Ð²Ð°, ÐÐ½Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð°Ñ Ð°Ð¹Ð´ÐµÐ½ÑÐ¸ÐºÐ°
Ð¾ÑÐ½Ð°Ð¼ÐµÐ½Ñ
ÑÐ¸Ð¿Ð¾Ð³ÑÐ°ÑÐ¸ÐºÐ°
Ð¿Ð»Ð°ÐºÐ°Ñ
Ð¿ÑÐ¾Ð´ÑÐºÑ
ÑÐ¸Ð½ÑÐµÐ·
Ð¼ÐµÑÑ
corporate identity
ornament
typography
poster
product
synthesis
merch

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description: The purpose of the research is to develop a conceptual graphic solution for the School of Digital Engineering at SPBPU based on typography and additional graphics. The research set and solve the following goals: 1. Selection of literary sources on fonts, modern typography, ornament. 2. Identification of the features of the use of ornament and typography in 3. modern graphic design. 4. Comparative analysis of standard techniques for combining ornament and fonts in a visual image. Typology. 5. The study of typography as decorative graphic background elements. As a result of the created project based on the synthesis of ornament and also typography, the study of modern design trends in the field of ornament application in design and the analysis of types of standard techniques for combining ornament and font in a visual image, the concept of the corporate identity of the SPBPU School of digital engineering was created, the design of the school, merch and navigation based on the synthesis of elements of ornament and typography was developed. To achieve these goals, the following information technologies were used in the work, including software, cloud services, databases and others.