title: Ð ÐµÐºÐ»Ð°Ð¼Ð½ÑÐµ Ð¸Ð·Ð´Ð°Ð½Ð¸Ñ Ð² ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÑÐ²
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Advertising publications in the implementation of the publishing house promotion strategy
Creators: name: ÐÐ½Ð¸ÑÐ¸Ð¼Ð¾Ð²Ð°, Ð¢Ð°ÑÑÑÐ½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐµ Ð¸Ð·Ð´Ð°Ð½Ð¸Ñ
ÐºÐ½Ð¸Ð³Ð¾Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÑÐ²
ÐºÐ½Ð¸Ð³Ð¾ÑÐ°ÑÐ¿ÑÐ¾ÑÑÑÐ°Ð½ÐµÐ½Ð¸Ðµ
ÐºÐ½Ð¸Ð³Ð¾Ð¸Ð·Ð´Ð°Ð½Ð¸Ðµ Ð² Ð Ð¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¹ Ð¤ÐµÐ´ÐµÑÐ°ÑÐ¸Ð¸
advertising publications
book publishing products
publishing house promotion strategy
book distribution
book publishing in the Russian Federation

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description: The main purpose of the work is to consider the promotion strategy using the example of advertising publications of the top 10 publishers. Tasks that were solved during the study: 1. Define the concept of Â«Advertising publicationÂ» 2. Identify the main trends in the book distribution system 3. Consider the activities of bookselling enterprises in 2022. 4. Perform a comparative analysis 5. Develop recommendations for improving the book publishing promotion program using advertising tools The object of the study is advertising publications in the implementation of the strategy of promotion of publishing houses. The research method is a comparative analysis. The first chapter discusses the basic concepts on our topic, the type-typological composition of advertising publications, the strategy of promoting publishing houses and editorial preparation of advertising publications. The second chapter identifies the main trends in the book distribution system and examines the activities of bookselling enterprises in 2022. In the third chapter, the top 10 publishing houses of Russia are compiled, and a comparative analysis of advertising publications is carried out, and recommendations for improving the program for promoting book publishing products using advertising tools are developed. The results of the study can be useful for publishers, marketers and researchers interested in developing and optimizing promotion strategies for publishing products.