title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð°Ð½ÑÐ¸ÐºÑÐ¸Ð·Ð¸ÑÐ½ÑÑ Ð¼ÐµÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ Ð³Ð¾ÑÑÐµÐ¿ÑÐ¸Ð¸Ð¼ÑÑÐ²Ð° Ñ ÑÐµÐ»ÑÑ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐµÐ³Ð¾ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of anti-crisis measures for a hospitality industry enterprise to increase its competitiveness
Creators: name: Ð¡ÑÐµÐ¿Ð°Ð½Ð¾Ð²Ð°, ÐÐ°Ð»ÐµÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÐºÑÐ¸Ð·Ð¸Ñ
Ð°Ð½ÑÐ¸ÐºÑÐ¸Ð·Ð¸ÑÐ½ÑÐµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ
ÑÐ¸ÑÑÐµÐ¼Ð° Ð°Ð½ÑÐ¸ÐºÑÐ¸Ð·Ð¸ÑÐ½Ð¾Ð³Ð¾ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ
Ð¸Ð½Ð´ÑÑÑÑÐ¸Ñ Ð³Ð¾ÑÑÐµÐ¿ÑÐ¸Ð¸Ð¼ÑÑÐ²Ð°
Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÐµ ÑÑÐ»ÑÐ³Ð¸
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
crisis
anti-crisis measures
anti-crisis management system
hospitality industry
hotel services
competitiveness

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description: The theme of the final qualification work: "Development of anti-crisis measures for the hospitality industry in order to increase its competitiveness". This work is devoted to the study of the formation and development of the anti-crisis management system at the enterprises of the hospitality industry. Tasks that were solved in the course of the study: 1.Â Explore the theoretical and methodological foundations of anti-crisis management of a hospitality industry enterprise. 2.Â Conduct a study of the state of the hotel services market in St. Petersburg under the restrictions associated with the coronavirus pandemic. 3.Â Provide an assessment of the competitiveness of LLC "Domina Rus" in the market of hotel services in St. Petersburg. 4.Â Substantiate anti-crisis measures at Domina Rus LLC and develop a program of anti-crisis measures for the enterprise. 5.Â Evaluate the effectiveness of the program of anti-crisis measures. The work was carried out on the basis of LLC "Domina Rus", where a significant part of the factual material was collected: the operating and financial results of the enterprise were studied, an analysis of the external environment was carried out, and an assessment of competitiveness was given. As a result, it was revealed that the enterprise is in a pre-crisis state, and the negative factors of the internal and external environment create additional risks for the further functioning of Domina Rus LLC. In the work, a set of anti-crisis measures was developed for Domina Rus LLC, which included measures to develop the hotel product, marketing policy, improve the operation of the restaurant, as well as build an anti-crisis management system.Due to anti-crisis measures, Domina Rus LLC can receive an economic effect in the amount of 1,600 thousand rubles. and increase your competitiveness.