title: Ð¡ÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÐºÐ¾Ð½ÑÐµÐºÑÑÐ½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð² ÑÐ¸ÑÑÐ¾Ð²ÑÑ Ð¼ÐµÐ´Ð¸Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Strategies of Contextual Advertising for Digital Media
Creators: name: Ð¡Ð°Ð±Ð¸ÑÐ¾Ð², ÐÐ»Ð°Ð´
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐµÐºÐ»Ð°Ð¼Ð°
ÐºÐ¾Ð½ÑÐµÐºÑÑÐ½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
Ð¸Ð¼Ð¸Ð´Ð¶
it-ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ
ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
ÑÑÐµÐ´ÑÑÐ²Ð° ÑÐµÐºÐ»Ð°Ð¼Ñ
advertising
contextual advertising
brand image
it company
corporate identity
advertising tools

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾Ð½ÑÐµÐºÑÑÐ½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð² ÑÐ¸ÑÑÐ¾Ð²ÑÑ Ð¼ÐµÐ´Ð¸Ð°, Ð° ÑÐ°ÐºÐ¶Ðµ ÐµÐµ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¼Ñ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Premium Computers. Ð ÑÐ°Ð¼ÐºÐ°Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¾Ð±Ð·Ð¾ÑÐ° ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÑÑÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ, Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¿ÑÐ¸Ð½ÑÐ¸Ð¿Ñ Ð¸ Ð¸ÑÑÐ¾ÑÐ¸Ñ ÐºÐ¾Ð½ÑÐµÐºÑÑÐ½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ, ÐºÐ¾Ð½ÑÐµÐ¿ÑÑÐ°Ð»ÑÐ½ÑÐµ Ð¿Ð¾Ð´ÑÐ¾Ð´Ñ ÑÑÐµÐ½ÑÑ, Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿ÑÐµÐ´ÑÐ´ÑÑÐ¸Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¼ÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸Ñ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸ Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð²Ð¸Ð´Ð° ÑÐµÐºÐ»Ð°Ð¼Ñ. ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ ÑÐ°ÑÑÑ Ð²ÐºÐ»ÑÑÐ°ÐµÑ Ð² ÑÐµÐ±Ñ Ð¾Ð±Ð·Ð¾Ñ Ð¾Ð±ÑÐµÐ¹ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Premium Computers, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¹ ÐºÐ¾Ð½ÑÐµÐºÑÑÐ½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ, Ð²ÐºÐ»ÑÑÐ°ÑÑÐ¸Ðµ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¸Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ ÐºÐ¾Ð½ÑÐµÐ½ÑÐ° Ð´Ð»Ñ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÑ Ð¾Ð±ÑÑÐ²Ð»ÐµÐ½Ð¸Ð¹, Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ñ Ð½Ð°ÑÑÑÐ¾ÐµÐº ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐµÑÑÑÑÐ¾Ð² Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¿ÑÐ¾ÑÐ¸Ð»ÐµÐ¹ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸. ÐÐ·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ Ñ ÐºÐ¾Ð½ÑÐµÐ½ÑÐ¾Ð¼ Ð¿Ð¾Ð·Ð²Ð¾Ð»Ð¸Ð»Ð¾ Ð¿Ð¾Ð»ÑÑÐ¸ÑÑ Ð±Ð¾Ð»ÐµÐµ Ð´ÐµÑÐ°Ð»ÑÐ½Ð¾Ðµ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¾ Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÑÑ Ð¸ Ð¾Ð¶Ð¸Ð´Ð°Ð½Ð¸ÑÑ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÐµÐ¹. Ð ÑÐ¾Ð´Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð±Ð»Ð¾Ð³Ð¸, ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½ÑÐµ ÑÐµÑÑÑÑÑ, ÑÑÐ°ÑÑÐ¸, ÑÑÐ¾ Ð¾Ð±ÐµÑÐ¿ÐµÑÐ¸Ð»Ð¾ Ð¿Ð¾Ð»Ð½Ð¾ÑÑ Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½Ð¾Ð¹ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð¸ Ð¸Ð·ÑÑÐµÐ½Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð° Ñ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸ÐµÐ¼ ÐºÑÐµÐ°ÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ ÐºÐ¾Ð½ÑÐµÐ½ÑÐ°, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¾ÑÑÑÐµÑÑÐ²Ð»ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ IT-ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ OOO "Premium Computers".
description: This work is dedicated to the study of contextual advertising in digital media, as well as its practical application using the example of the company Premium Computers. The theoretical review covers the definition, basic principles, and history of contextual advertising, conceptual approaches of scholars, analysis of previous research, and methodology for forming and optimizing this type of advertising. The practical part includes an overview of the general characteristics of Premium Computers company, development of contextual advertising strategies, creation of attractive content for advertising campaigns, optimization of campaign settings, and analysis of advertising effectiveness using this company as a case study. The work was conducted based on various internet resources and analysis of the target audience profiles. Interaction with the content allowed gaining a more detailed understanding of users needs and expectations. Internet blogs, electronic resources, and articles were used during the analysis to ensure completeness of the obtained information. As a result, the theoretical foundations of brand promotion using creative content were studied, and an analysis of the activities of the IT company LLC "Premium Computers" was conducted.