title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¸ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ¸ÑÐ¼Ñ, ÑÐ°Ð±Ð¾ÑÐ°ÑÑÐµÐ¹ Ð² ÑÑÐµÑÐµ ÑÐ¸ÑÑÐ¾Ð²ÑÑ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
Creators: name: ÐÑÑÐ°ÐµÐ²Ð°, Ð¤Ð°ÑÐ¸Ð¼Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÐÐ½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
ÑÐ¸ÑÑÐ¾Ð²Ð°Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ°
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ¸ÑÐ¼Ñ
ÑÐµÐ¾ÑÐ¸Ñ Ð¸Ð³Ñ
ÑÐ¸ÑÑÐ¾Ð²ÑÐµ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
Ð½ÐµÐ¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð½Ð¾ÑÑÑ

description: Ð¦ÐµÐ»ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¸ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ¸ÑÐ¼Ñ, ÑÐ°Ð±Ð¾ÑÐ°ÑÑÐµÐ¹ Ð² ÑÑÐµÑÐµ ÑÐ¸ÑÑÐ¾Ð²ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹. ÐÐ°Ð´Ð°ÑÐ¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ¸ Ð² ÑÐµÐ»Ð¾Ð¼ 2. ÐÑÐ¸Ð½ÑÑÐ¸Ðµ ÑÐµÑÐµÐ½Ð¸Ð¹ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ Ð½ÐµÐ¾Ð¿ÑÐµÐ´ÐµÐ»ÑÐ½Ð½Ð¾ÑÑÐ¸ ÑÐ¸ÑÐºÐ° 3. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ¸ÑÐ¼Ñ Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Ð¼Ð°ÑÑÐ¸ÑÐ½ÑÑ Ð¸Ð³Ñ 4. Ð Ð°ÑÑÑÐµÑ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð²ÑÐ±ÑÐ°Ð½Ð½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð¾ÑÑ Ð½Ð° Ð±Ð°Ð·Ðµ ÐÐÐ Â«Ð ÐµÑÐ¿Ð¾Ð½Ð´Â», ÐÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÐÐ°Ð½Ð½ÑÐµ Ð¾ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ°Ñ, ÑÐ°Ð±Ð¾ÑÐ°ÑÑÐ¸Ñ Ð² Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð¾ÑÑÐ°ÑÐ»Ð¸, Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ ÑÐ¿ÑÐ¾ÑÐ° Ð½Ð° ÑÐµ Ð¸Ð»Ð¸ Ð¸Ð½Ð½ÑÐµ ÑÑÐ»ÑÐ³Ð¸. ÐÑÐ»Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ñ ÑÐ°ÑÑÐµÑÑ, Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð¼Ð°ÑÑÐ¸ÑÐ½ÑÑ Ð¸Ð³Ñ, Ð¿Ð¾ÐºÐ°Ð·ÑÐ²Ð°ÑÑÐ¸Ðµ Ð½Ð°Ð³Ð»ÑÐ´Ð½Ð¾, ÐºÐ°ÐºÑÑ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð²ÑÐ±ÑÐ°ÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ Ð¿Ð¾Ð»Ð½Ð¾Ð¹ Ð½ÐµÐ¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð½Ð¾ÑÑÐ¸. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ ÑÐ°Ð±Ð¾ÑÑ, Ð±ÑÐ»Ð¸ Ð¾ÑÐ¾Ð±ÑÐ°Ð½Ñ Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ð½ÑÐµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐ¸ÑÐ¼Ñ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÐµÐºÑÑÐµÐ¹ ÑÐ¸ÑÑÐ°ÑÐ¸Ð¸ Ð½Ð° ÑÑÐ½ÐºÐµ Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð². ÐÐ°Ð»ÐµÐµ Ð±ÑÐ»Ð° ÑÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð° Ð¼Ð°ÑÑÐ¸ÑÐ½Ð°Ñ Ð·Ð°Ð´Ð°ÑÐ°, ÐºÐ¾ÑÐ¾ÑÐ°Ñ Ð±ÑÐ»Ð° ÑÐµÑÐµÐ½Ð° Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ ÐºÑÐ¸ÑÐµÑÐ¸ÐµÐ² Ð¾Ð¿ÑÐ¸Ð¼Ð°Ð»ÑÐ½Ð¾ÑÑÐ¸. ÐÑÐ» Ð¾ÑÐ¾Ð±ÑÐ°Ð½Ð° 1 ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ, ÐºÐ¾ÑÐ¾ÑÐ°Ñ Ð² Ð¿Ð¾ÑÐ»ÐµÐ´ÑÑÐ²Ð¸Ð¸ Ð±ÑÐ´ÐµÑ Ð²Ð½ÐµÐ´ÑÑÑÑÑÑ. ÐÑÐ»Ð¸ Ð¿ÑÐ¾ÑÑÐ¸ÑÐ°Ð½Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð²ÑÐ±ÑÐ°Ð½Ð½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¸ ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½ ÑÑÐ¾Ðº Ð¾ÐºÑÐ¿Ð°ÐµÐ¼Ð¾ÑÑÐ¸ Ð²ÑÐ±ÑÐ°Ð½Ð½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸. ÐÐ°ÑÑÐ½Ð°Ñ Ð½Ð¾Ð²Ð¸Ð·Ð½Ð° Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ Ð¿Ð¾Ð»Ð½Ð¾Ð¹ Ð½ÐµÐ¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð½Ð¾ÑÑÐ¸.
description: The aim of the study is the development and implementation of the strategy of a company working in the field of digital technology. Research Objectives: 1. The study of the features of the digital economy as a whole 2. Decision making in conditions of risk uncertainty 3. Development of a company strategy using matrix games 4. The calculation of the economic efficiency of the selected strategy The study was carriÐµd Ð¾ut Ð¾n the basis of Resond LLC, Research Methods: Data on competitors working in this industry, indicators of demand for certain services. Calculations were carried out using matrix games, which clearly show what strategy the company should choose in conditions of complete uncertainty. The main results of the study: As a result of the work, the most promising strategies for the development of the company were selected based on the current market situation and analysis of competitors. Next, a matrix problem was formed, which was solved using various optimality criteria. One enterprise development strategy was selected, which will subsequently be implemented. The economic indicators of the effectiveness of the chosen strategy were calculated and the payback period of the selected strategy was calculated. Scientific novelty lies in the formation of the strategy of enterprises in conditions of complete uncertainty.