title: ÐÑÐ±Ð¾Ñ Ð¸ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² ÑÑÐµÑÐµ ÑÐ¸ÑÑÐµÐ¼ Ð±ÐµÐ·Ð¾Ð¿Ð°ÑÐ½Ð¾ÑÑÐ¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Selection and justification of the competitive strategy of the company in the field of security systems
Creators: name: Ð¡ÑÑÐºÐ¾Ð², ÐÐ°Ð²ÐµÐ»
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Â«Ð½Ð¾ÑÐ²ÐµÐº ÐµÐ²ÑÐ°Ð·Ð¸ÑÂ»
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ñ
swot-Ð°Ð½Ð°Ð»Ð¸Ð·
Ð¼Ð½Ð¾Ð³Ð¾ÑÐ³Ð¾Ð»ÑÐ½Ð¸Ðº ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸
Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿Ð¾ÑÑÐµÑÐ°
competitive strategy
"norweq eurasia"
competition
swot analysis
competitiveness polygon
porter analysis

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description: The purpose of the graduate qualification work is the development of a competitive strategy of the enterprise, the definition of the main areas of activity and the development of measures to increase competitiveness based on the formation of competitive advantages. Tasks of the graduate qualification work: - study of the theoretical and methodological foundations of enterprise competitiveness; - determination of factors influencing the competitive strategy of the enterprise and its competitive advantages; - assessment of the competitiveness of the enterprise based on the analyzes. - To develop a competitive strategy of the enterprise in the market of access and security systems. The graduate qualification work was carried out on the basis of the LLC "NORWEQ Eurasia". Methods: The theoretical and methodological basis of the study was the fundamental concepts and hypotheses presented in the classical and modern works of domestic and foreign scientists on the development of competitive strategies of enterprises. The main results of the graduate qualification work: - describes the market conditions in which the company operates; - the characteristics of the organizational and economic activities of the enterprise are presented; - analysis of competitors and target audience; - developed a competitive strategy of the company in the field of security systems. The practical significance of the work is determined the possibility of further development of the company "NORVEK Eurasia" in the market of hotel equipment.