title: Ð¤Ð¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÑ Ð¾Ð±ÑÐ°Ð·Ð¾Ð² Ð°Ð¹Ð´ÐµÐ½ÑÐ¸ÐºÐ¸ ÑÑÐµÐ´ÑÑÐ²Ð°Ð¼Ð¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð³ÑÐ°ÑÐ¸ÐºÐ¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Formation of visual images of identity by means of information graphics
Creators: name: ÐÑÐ½ÐµÐ², ÐÐµÐ½Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ Ð³ÑÐ°ÑÐ¸ÐºÐ°
Ð¸Ð½ÑÐ¾Ð³ÑÐ°ÑÐ¸ÐºÐ°
Ð²Ð¸Ð·ÑÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð´Ð°Ð½Ð½ÑÑ
Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÐ¹ Ð¾Ð±ÑÐ°Ð·
Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½Ð°Ñ Ð°Ð¹Ð´ÐµÐ½ÑÐ¸ÐºÐ°
Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½ÑÐ¹ Ð°Ð»ÑÐ±Ð¾Ð¼
information graphics
infographics
data visualization
visual image
visual identity
music album

description: Ð¦ÐµÐ»ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð´Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÑÑÑÐ²Ð¾ ÑÐµÐ»ÐµÑÐ¾Ð¾Ð±ÑÐ°Ð·Ð½Ð¾ÑÑÐ¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÑÐµÐ´ÑÑÐ² Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð³ÑÐ°ÑÐ¸ÐºÐ¸ Ð² ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½Ð¾Ð¹ Ð°Ð¹Ð´ÐµÐ½ÑÐ¸ÐºÐ¸. ÐÐ°Ð´Ð°ÑÐ¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÐ½Ð°Ð»Ð¸Ð· Ð²Ð¸Ð´Ð¾Ð² Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð³ÑÐ°ÑÐ¸ÐºÐ¸ Ð½Ð° ÑÐ°ÑÐ°ÐºÑÐµÑ Ð¿Ð¾Ð»ÑÑÐ°ÐµÐ¼ÑÑ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÑ Ð¾Ð±ÑÐ°Ð·Ð¾Ð². 2. ÐÑÑÐ¾ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð³ÑÐ°ÑÐ¸ÐºÐ¸. 3. ÐÐ½Ð°Ð»Ð¸Ð· Ð¿ÐµÑÐµÑÐ¾Ð´Ð° Ð¾Ñ ÑÑÑÐµÑÐ¸Ð·Ð°ÑÐ¸Ð¸ Ð¸Ð½ÑÐ¾Ð³ÑÐ°ÑÐ¸ÐºÐ¸ Ðº Ð¿Ð¾Ð»ÑÑÐµÐ½Ð¸Ñ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÑ Ð¾Ð±ÑÐ°Ð·Ð¾Ð² Ð² ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð²Ð¸Ð·ÑÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð´Ð°Ð½Ð½ÑÑ. 4. ÐÐ½Ð°Ð»Ð¸Ð· ÑÐµÐ°Ð»Ð¸Ð·Ð¾Ð²Ð°Ð½Ð½ÑÑ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¸ÑÑÐ»ÐµÐ´ÑÐµÐ¼Ð¾Ð³Ð¾ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð° Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð² Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Â«Ð»ÑÑÑÐ¸Ñ Ð¿ÑÐ°ÐºÑÐ¸ÐºÂ». 5. Ð ÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½Ð¾Ð¹ Ð°Ð¹Ð´ÐµÐ½ÑÐ¸ÐºÐ¸ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð³ÑÐ°ÑÐ¸ÐºÐ¸. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÑÑÐ½ÐºÑÐ¸Ð¹, ÑÐµÐ»ÐµÐ¹ Ð¸ Ð·Ð°Ð´Ð°Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð³ÑÐ°ÑÐ¸ÐºÐ¸ Ð¸ Ð²Ð¸Ð·ÑÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð´Ð°Ð½Ð½ÑÑ, Ð½Ð°Ð¹Ð´ÐµÐ½Ñ Ð¸Ñ Ð¿ÐµÑÐµÑÐµÑÐµÐ½Ð¸Ñ. ÐÑÐ»Ð¾ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¾ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÐ°Ð½Ð´Ð°ÑÑÐ½ÑÑ Ð²Ð¸Ð´Ð¾Ð² Ð´Ð¸Ð°Ð³ÑÐ°Ð¼Ð¼ Ð¸ Ð³ÑÐ°ÑÐ¾Ð² Ð² Ð¸ÑÑÐ»ÐµÐ´ÑÐµÐ¼Ð¾Ð¼ Ð°ÑÐ¿ÐµÐºÑÐµ. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ ÑÐµÑÑÐ¾ÑÐ¿ÐµÐºÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¸Ð½ÑÐ¾Ð³ÑÐ°ÑÐ¸ÐºÐ¸ Ð±ÑÐ» Ð¾Ð±Ð½Ð°ÑÑÐ¶ÐµÐ½ Ð¿ÐµÑÐµÑÐ¾Ð´ Ð¾Ñ ÑÑÑÐµÑÐ¸Ð·Ð°ÑÐ¸Ð¸ Ð²Ð¸Ð·ÑÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ðº ÑÐ¾Ð¼Ñ, ÑÑÐ¾ Ð´Ð°Ð½Ð½ÑÐµ ÑÐ°Ð¼Ð¸ ÑÐ¾ÑÐ¼Ð¸ÑÑÑÑ ÑÑÑÐµÑÐ¸ÐºÑ. ÐÐ»Ñ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÐ¼Ð¾Ð³Ð¾ ÑÐ¿Ð¾ÑÐ¾Ð±Ð° Ð½Ð° Ð¿ÑÐ°ÐºÑÐ¸ÐºÐµ Ð±ÑÐ» Ð²ÑÐ±ÑÐ°Ð½ Ð¿ÑÐ¾ÐµÐºÑ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½Ð¾Ð¹ Ð°Ð¹Ð´ÐµÐ½ÑÐ¸ÐºÐ¸ Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð°Ð»ÑÐ±Ð¾Ð¼Ð°. ÐÐ»Ñ ÐµÐ³Ð¾ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð¾Ð±Ð·Ð¾Ñ Ð¿ÑÐµÐ´Ð¼ÐµÑÐ½Ð¾Ð¹ Ð¾Ð±Ð»Ð°ÑÑÐ¸ Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¸, Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÑÑÐ¸Ðµ Ð¸ÑÑÐ»ÐµÐ´ÑÐµÐ¼ÑÐ¹ Ð¿Ð¾Ð´ÑÐ¾Ð´ Ð²Ð¸Ð·ÑÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð´Ð°Ð½Ð½ÑÑ Ð² Ð°Ð¹Ð´ÐµÐ½ÑÐ¸ÐºÐµ. Ð Ð¿ÑÐ¾ÐµÐºÑÐ½Ð¾Ð¹ ÑÐ°ÑÑÐ¸ Ð±ÑÐ» ÑÐµÐ°Ð»Ð¸Ð·Ð¾Ð²Ð°Ð½Ð° ÑÐ¸ÑÑÐµÐ¼Ð° Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½Ð¾Ð¹ Ð°Ð¹Ð´ÐµÐ½ÑÐ¸ÐºÐ¸ Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð°Ð»ÑÐ±Ð¾Ð¼Ð° Â«ÐÐµÐ½Ñ Ð·Ð´ÐµÑÑ Ð½ÐµÑÂ» Ð³ÑÑÐ¿Ð¿Ñ VLNY Ñ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸ÐµÐ¼ Ð¸Ð·Ð¾Ð±ÑÐ°Ð¶ÐµÐ½Ð¸Ñ ÑÐ°ÑÑÐ¾ÑÐ½ÑÑ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸Ðº Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¹. ÐÐ½Ð° Ð±ÑÐ»Ð° Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð° Ð½Ð° Ð¾ÑÐ¾ÑÐ¼Ð»ÐµÐ½Ð¸Ð¸ ÑÐ¸ÑÑÐ¾Ð²ÑÑ Ð¸ ÑÐ¸Ð·Ð¸ÑÐµÑÐºÐ¸Ñ Ð´Ð¸ÑÑÑÐ¸Ð±ÑÑÐ¸Ð²Ð¾Ð² Ð°Ð»ÑÐ±Ð¾Ð¼Ð° Ð¸ Ð½Ð¾ÑÐ¸ÑÐµÐ»ÑÑ. Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ ÑÐ°Ð±Ð¾ÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¾ÑÑ ÑÐ»ÐµÐ´ÑÑÑÐµÐµ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½Ð¾Ðµ Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ðµ: - Processing; - Spleeter; - Adobe Photoshop CC; - Adobe Illustrator CC; - ÐÑÐ¸ÑÐ½ÑÐµ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ. ÐÐ¾ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ°Ð¼ ÑÐ°Ð±Ð¾ÑÑ Ð¼Ð¾Ð¶Ð½Ð¾ Ð·Ð°ÑÐ²Ð¸ÑÑ, ÑÑÐ¾ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ Ð³ÑÐ°ÑÐ¸ÐºÐ° Ð¸ Ð²Ð¸Ð·ÑÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð´Ð°Ð½Ð½ÑÑ Ð¼Ð¾Ð³ÑÑ Ð±ÑÑÑ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð¼ Ð´Ð»Ñ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¾Ð±ÑÐ°Ð·Ð° Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÑÑÑ Ð² Ð¾ÑÐ½Ð¾Ð²Ðµ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½Ð¾Ð¹ Ð°Ð¹Ð´ÐµÐ½ÑÐ¸ÐºÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð².
description: The purpose of the research is to prove the feasibility of using information graphics in the development of visual identity. Tasks that were solved during the study: 1. Analysis of the types of information graphics on the nature of the resulting visual images. 2. Historical analysis of the development of information graphics. 3. Analysis of the transition from aestheticization of infographics to obtaining visual images as a result of data visualization. 4. Analysis of projects implemented based on the studied approach and identification of best practices. 5. Implementation of a visual identity project based on data visualization. As a result of this research, the analysis of the main functions, goals and objectives of information graphics and data visualization was carried out, their intersections were found. The use of standard types of diagrams and graphs in the studied aspect was considered. As a result of a retrospective analysis of infographics, a transition was discovered from the aestheticization of visualization to the fact that the data itself forms aesthetics. To apply this method in practice, a project of the visual identity of a music album was chosen. For its development, a review of the subject area was conducted and analogues using the studied approach of data visualization in identity were considered. In the design part, a system of visual identification of the music album Â«ÐÐµÐ½Ñ Ð·Ð´ÐµÑÑ Ð½ÐµÑÂ» (Iâm Not Here) by the VLNY band was implemented using images of the frequency characteristics of musical compositions. It was applied to the design of digital and physical distributions of the album and extra media. In the process of the work, the following software was used: - Processing; - Spleeter; - Adobe Photoshop CC; - Adobe Illustrator CC; - Office applications. Based on the results of the work, it can be stated that information graphics and data visualization can be a tool for forming a visual image and used as the basis of the visual identity of various projects.