title: Ð¤Ð°Ð½Ð´ÑÐ°Ð¹Ð·Ð¸Ð½Ð³ Ð² ÑÑÐµÑÐµ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾-Ð·Ð½Ð°ÑÐ¸Ð¼ÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð²
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Fundraising in the field of socially significant projects
Creators: name: Ð Ð¾Ð¼Ð°Ð½Ð¾Ð²ÑÐºÐ°Ñ, ÐÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐ°Ð½Ð´ÑÐ°Ð¹Ð·Ð¸Ð½Ð³
Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ ÑÐ°Ð½Ð´ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð°
ÐºÑÐ°ÑÐ´ÑÐ°Ð½Ð´Ð¸Ð½Ð³
Ð±Ð»Ð°Ð³Ð¾ÑÐ²Ð¾ÑÐ¸ÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ðµ Ð¿ÑÐ¾ÐµÐºÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
fundraising
fundraising tools
crowdfunding
charity
social engineering

description: Ð Ð°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ ÑÐ°Ð½Ð´ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° ÐºÐ°Ðº ÑÐ¿Ð¾ÑÐ¾Ð±Ð° Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ ÑÐµÑÑÑÑÐ¾Ð². ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ:1) ÐÐ·ÑÑÐ¸ÑÑ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ ÑÐ°Ð½Ð´ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð°; 2) ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÐ¾Ð»Ñ ÑÐ°Ð½Ð´ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð² ÑÐ¸ÑÑÐµÐ¼Ðµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾-Ð·Ð½Ð°ÑÐ¸Ð¼ÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð²; 3) ÐÐ±Ð¾Ð·Ð½Ð°ÑÐ¸ÑÑ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ¸ Ð¸ Ð¿ÑÐ¾Ð³Ð½Ð¾Ð·Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐ°Ð½Ð´ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð² Ð Ð¾ÑÑÐ¸Ð¸; 4) Ð¡Ð¾ÑÑÐ°Ð²Ð¸ÑÑ Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ Ð¿ÑÐ¾ÐµÐºÑÐ° Â«ÐÐ°Ð±ÑÐ»Ð¸ Ð Ð¸ÑÐ¼ÑÂ», ÐµÐ³Ð¾ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¸ ÑÐ°Ð½Ð´ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸; 5) ÐÑÐ¾Ð²ÐµÑÑÐ¸ Ð±ÐµÐ½ÑÐ¼Ð°ÑÐºÐ¸Ð½Ð³ ÑÐ°Ð½Ð´ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÑÐ¿ÐµÑÐ½ÑÑ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾-ÐºÑÐ»ÑÑÑÑÐ½ÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð²; 6) Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÑÐ°Ð½Ð´ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð¾Ð²Ð¾Ðµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ðµ Ð´Ð»Ñ Ð¿ÑÐ¾ÐµÐºÑÐ° Â«ÐÐ°Ð±ÑÐ»Ð¸ Ð Ð¸ÑÐ¼ÑÂ». Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¸Ð·ÑÑÐµÐ½Ñ Ð¿Ð¾Ð´ÑÐ¾Ð´Ñ Ðº Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ñ ÑÐ°Ð½Ð´ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð°, ÐµÐ³Ð¾ Ð²Ð¸Ð´Ñ, Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ, ÑÑÐ°Ð¿Ñ. ÐÐ¿Ð¸ÑÐ°Ð½Ð° ÑÐ¾Ð»Ñ ÑÐ°Ð½Ð´ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð² ÑÐ¸ÑÑÐµÐ¼Ðµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾-Ð·Ð½Ð°ÑÐ¸Ð¼ÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð². Ð¡ÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐ°Ð½Ð´ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð² Ð Ð¾ÑÑÐ¸Ð¸. ÐÐ°Ð½Ñ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Â«ÐÐ°Ð±ÑÐ»Ð¸ Ð Ð¸ÑÐ¼ÑÂ», SWOT-Ð°Ð½Ð°Ð»Ð¸Ð· ÐµÐ³Ð¾ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¾ ÑÐ¾ÑÐ¸Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¼ÐµÑÐ¾Ð´Ð¾Ð¼ Ð°Ð½ÐºÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð´Ð»Ñ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ñ Ð°ÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ¸Ð½Ð°Ð½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð¾ÑÑÐµÑÐºÐ¸Ñ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½ÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð². ÐÐ¾ÑÑÐµÐ´ÑÑÐ²Ð¾Ð¼ Ð±ÐµÐ½ÑÐ¼Ð°ÑÐºÐ¸Ð½Ð³Ð° Ð¸Ð·ÑÑÐµÐ½ Ð¾Ð¿ÑÑ ÑÐ°Ð½Ð´ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° ÑÑÐ¿ÐµÑÐ½ÑÑ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾-ÐºÑÐ»ÑÑÑÑÐ½ÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð². Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿Ð»Ð°Ð½ ÑÐ°Ð½Ð´ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð¾Ð²Ð¾Ð³Ð¾ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð´Ð»Ñ Ð¿ÑÐ¾ÐµÐºÑÐ° Â«ÐÐ°Ð±ÑÐ»Ð¸ Ð Ð¸ÑÐ¼ÑÂ».
description: This work is devoted to the study of fundraising as a technology for attracting resources. Tasks that were solved during the study: 1) to study the theoretical foundations of fundraising; 2) analyze the role of fundraising in the communication system of socially significant projects; 3) identify the characteristics and forecasts of the development of fundraising in Russia; 4) to make a description of the project Â«Forgot RhymeÂ», its communication and fundraising strategy; 5) conduct benchmarking of fundraising activities of successful socio-cultural projects; 6) develop a fundraising event for the project Â«Forgot the RhymeÂ». The paper examines approaches to the definition of fundraising, its types, tools, stages. The role of fundraising in the communication system of socially significant projects is described. The trends in the development of fundraising in Russia are formulated. The characteristics of the project Â«Forgot RhymeÂ», a SWOT analysis of its activities are given. A sociological survey was conducted using the questionnaire method to determine the relevance of financing creative public projects. The experience of fundraising successful socio-cultural projects has been studied through benchmarking. A fundraising event plan has been developed for the Â«Forgot RhymeÂ» project.