title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of the concept of increasing the competitiveness of the enterprise
Creators: name: ÐÐµÐ»ÑÐµÐ², Ð¯ÑÐ¾ÑÐ»Ð°Ð²
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐµ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ²Ð°
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ñ
competitiveness
the concept of increasing competitiveness
competitive advantages
enterprise development strategy
competition

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description: The title of the master graduate qualification work: "Development of the concept of increasing the competitiveness of the enterprise". The aim of the study is development of a concept aimed at increasing the competitiveness of the enterprise within the dental materials market The study was carried out on the basis of the activities of the company LLC "DS" Research subject: a set of factors determining the competitiveness of an enterprise in the field of dental materials. Research methods: general scientific research methods were used: content and comparative analysis, the method of analogies, expert evaluation, questionnaires, data collection and processing, SWOT analysis, observation. The main results of the study: 1. The characteristic of the activity of the enterprise operating within the market of dental materials is given. 2. The key features of competitiveness in the field of dental materials are determined. 3. The concept of increasing the competitiveness of the enterprise has been formed. 4. The approbation of the developed concept was carried out on the example of the competitiveness of the enterprise LLC "DS". 5. A number of solutions are proposed within the framework of the developed concept of increasing competitiveness. 6. The effect of the proposed solutions was evaluated. Application field:Â  the results of the study can be used in the activities of enterprises in the field of sale of dental materials in order to increase competitiveness. The scientific novelty of the study is the concept of increasing competitiveness formulated on the basis of general trends in the dental materials market. Conclusions: the tasks of the WRC have been solved, the goal has been achieved, the scope of application of the results has been determined. The results obtained have the characteristics of a scientific novelty.