title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð²Ð½ÐµÑÐ½ÐµÐ¹ Ð¸ Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¹ ÑÑÐµÐ´Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¢ÐÐ Â«ÐÐµÑÐ²Ð¾Ðµ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾ÐµÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Improving the strategy of the enterprise based on the analysis of the external and internal environment (on the example of the company Â«First advertisingÂ» LLP)
Creators: name: Ð¥Ð¾Ð´ÑÐ¼ÑÑÐº, ÐÐ¸ÐºÐ¸ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð·
Ð¿Ð¾Ð»Ð¸Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ°Ñ Ð¾ÑÑÐ°ÑÐ»Ñ
strategic analysis
printing industry

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description: The purpose of the work is the goal is to improve the strategy for the enterprises of Â«First AdvertisingÂ» LLP. The following tasks were solved: - to study the methodological foundations of the development of an enterprise strategy; - analyze the strategy of Â«First AdvertisingÂ» LLP by means of tools and methods of strategic analysis; -analysis of the external environment of the enterprise; -analysis of the printing services market; -analysis of economic activity of the enterprise; -development of measures to implement the strategy of Â«First AdvertisingÂ» LLP; - analysis of the effectiveness of the proposed activities. The relevance of the topic is due to the need for companies to implement a strategy in order to fulfill the required revenue plan. The sources of information were data from domestic and foreign research literature, official Internet resources. The investment attractiveness of the project was assessed using MS Office (Excel).