title: ÐÐ½Ð°Ð»Ð¸Ð· Ð¸ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ Ð´Ð¸ÑÑÑÐ¸Ð±ÑÑÑÐ¸Ð¸ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Electronic Arts
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Analysis and reason of the development digital distribution platform at Electronic Arts
Creators: name: ÐÐµÐ¿ÑÐ¸ÐºÐ¾Ð²Ð°, ÐÐ°ÑÐ³Ð°ÑÐ¸ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ð° Ð¾Ð½Ð»Ð°Ð¹Ð½ Ð´Ð¸ÑÑÑÐ¸Ð±ÑÑÑÐ¸Ð¸
Ð²Ð¸Ð´ÐµÐ¾Ð¸Ð³ÑÑ
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ°
ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ðµ
online distribution platform
video games
development
comparison

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð¸Ð»Ð¾ÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð½Ð¾Ð²Ð¾Ð¹ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½ Ð´Ð¸ÑÑÑÐ¸Ð±ÑÑÑÐ¸Ð¸, ÐºÐ¾ÑÐ¾ÑÐ°Ñ ÑÐ¾ÑÑÐ°Ð½Ð¸Ñ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð°Ð» Ð¸ Ð¸ÑÐºÐ»ÑÑÐ¸Ñ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐºÐ¸ ÑÑÐ°ÑÐ¾Ð¹, Ð¸ Ð´Ð¾Ð±Ð°Ð²Ð¸Ñ Ð½Ð¾Ð²ÑÐµ ÑÑÐ½ÐºÑÐ¸Ð¸. ÐÐ°Ð´Ð°ÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ: â Ð°Ð½Ð°Ð»Ð¸Ð· Ð²Ð¸Ð´ÐµÐ¾Ð¸Ð³ÑÐ¾Ð²Ð¾Ð¹ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸; â Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÑ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼, Ð²ÑÑÐ²Ð¸ÑÑ Ð¸Ñ Ð¿ÑÐµÐ¸Ð¼ÑÑÐµÑÑÐ²Ð° Ð¸ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐºÐ¸: â Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÑÐµÑÑÐ²ÑÑÑÐµÐ¹ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ; â Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ ÑÑÑÐµÑÑÐ²ÑÑÑÐµÐ¹ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ Ð¸ Ð¿Ð¾Ð»ÐµÐ·Ð½ÑÑ ÑÑÐ½ÐºÑÐ¸Ð¹ Ð´ÑÑÐ³Ð¸Ñ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼ ÑÐ¾ÑÑÐ°Ð²Ð¸ÑÑ Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð°Ð»Ð° Ð½Ð¾Ð²Ð¾Ð¹; â ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÑÑ Ð¼ÐµÑÐ¾Ð´Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ; â ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐ¸ÑÐºÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ°; â ÑÐ¾ÑÑÐ°Ð²Ð¸ÑÑ ÐºÐ°Ð»ÐµÐ½Ð´Ð°ÑÐ½ÑÐ¹ Ð¿Ð»Ð°Ð½ Ð¿ÑÐ¾ÐµÐºÑÐ°; â Ð¾ÑÐµÐ½Ð¸ÑÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ, ÑÑÐ°Ð²Ð½Ð¸Ð² Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ ÑÐ°Ð±Ð¾ÑÑ ÑÑÐ°ÑÐ¾Ð¹ Ð¸ Ð½Ð¾Ð²Ð¾Ð¹ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ; â Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼ÑÐµ ÑÐ°ÑÑÑÑÑ Ð´Ð»Ñ Ð¾ÑÐµÐ½ÐºÐ¸ Ð²Ð»Ð¸ÑÐ½Ð¸Ñ Ð½Ð¾Ð²Ð¾Ð¹ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ Ð½Ð° Ð¿ÑÐ¸Ð±ÑÐ»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Electronic Arts. ÐÐµÑÐ¾Ð´Ñ: ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¿ÑÐ¾Ð³Ð½Ð¾Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ, Ð¸Ð½ÐºÑÐµÐ¼ÐµÐ½ÑÐ½Ð°Ñ Ð¼Ð¾Ð´ÐµÐ»Ñ, ÑÐºÑÐ¿ÐµÑÑÐ½Ð¾Ðµ Ð¾ÑÐµÐ½Ð¸Ð²Ð°Ð½Ð¸Ðµ, Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐºÑÐ¿ÐµÑÑÐ½ÑÑ Ð¾ÑÐµÐ½Ð¾Ðº, ÑÐ±Ð¾Ñ Ð¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð°Ð½Ð½ÑÑ, Ð¸Ð½ÑÐ¾Ð³ÑÐ°ÑÐ¸ÐºÐ°, Ð¼ÐµÑÐ¾Ð´Ñ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð². ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: - Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð²Ð¸Ð´ÐµÐ¾Ð¸Ð³ÑÐ¾Ð²Ð¾Ð¹ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸; - Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð½Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½ Ð´Ð¸ÑÑÑÐ¸Ð±ÑÑÑÐ¸Ð¸; - ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð°Ð» Ð½Ð¾Ð²Ð¾Ð¹ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ; - ÑÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐ¸ÑÐºÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ°; - Ð¾Ð¿Ð¸ÑÐ°Ð½ ÐºÐ°Ð»ÐµÐ½Ð´Ð°ÑÐ½ÑÐ¹ Ð¿Ð»Ð°Ð½ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¸ Ð¿ÑÐ¾ÐµÐºÑÐ½Ð°Ñ ÐºÐ¾Ð¼Ð°Ð½Ð´Ð°; - Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ°. ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÑÐµÑÑÑ Ð²Ð¾ÑÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð½Ð¾ÑÑÑÑ Ð½Ð¾Ð²Ð¾Ð¹ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ Ð¾Ð½Ð»Ð°Ð¹Ð½ Ð´Ð¸ÑÑÑÐ¸Ð±ÑÑÑÐ¸Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÐµÐ¹ Electronic Arts, ÑÑÐ¾ Ð²Ð»ÐµÑÐµÑ Ð·Ð° ÑÐ¾Ð±Ð¾Ð¹ ÑÐ¼ÐµÐ½ÑÑÐµÐ½Ð¸Ðµ ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÐ¸ Ð¿Ð¾Ð´Ð´ÐµÑÐ¶ÐºÐ¸, Ð±Ð¾Ð»ÐµÐµ ÐºÐ°ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ðµ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ðµ Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸, ÑÐ°ÑÑÐ¸ÑÐµÐ½Ð¸Ðµ ÐºÐ»Ð¸ÐµÐ½ÑÑÐºÐ¾Ð¹ Ð±Ð°Ð·Ñ. ÐÑÐ²Ð¾Ð´Ñ. ÐÐ°Ð´Ð°ÑÐ¸ ÐÐÐ  ÑÐµÑÐµÐ½Ñ, ÑÐµÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° Ð¾Ð±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² â Ð¾Ð½Ð»Ð°Ð¹Ð½ Ð´Ð¸ÑÑÑÐ¸Ð±ÑÑÑÐ¸Ñ ÑÐ¸ÑÑÐ¾Ð²ÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð².
description: The purpose of the work is to design a new online distribution platform that will retain the functionality and eliminate the shortcomings of the old one, and add new features. Tasks of the work: - video game industry analysis; - analyze competitive platforms, identify their advantages and disadvantages; - analyze the existing platform; - based on the existing platform and useful features of other platforms, create a description of the functionality of the new one; - consider the methods of promoting the platform; - consider the main risks of the project; - create a project calendar plan; - evaluate the effectiveness of the integration by comparing the values of the old and new platform; - perform the necessary calculations to assess the impact of the new platform on the company's profit. Work is performed on the basis of the Electronic Arts company. Methods: comparative analysis, forecasting, incremental model, expert evaluation, processing of expert assessments, data collection and processing, infographics, methods for evaluating the effectiveness of projects. The main results of the work: - carried out the analysis of the video game industry; - justified the development of a new online distribution application; - developed the functionality of the new platform; - formulated the main risks of the project; - described the project calendar plan and the project team; - was evaluated the effectiveness of the project implementation. The practical significance of the work is determined by the demand for a new online distribution platform by Electronic Arts, which entails a reduction in the cost of support, better interaction with customers, and expansion of the customer base. Conclusions. The tasks of the WRC are solved, the goal is achieved, the scope of the results is defined â online distribution of digital products.