title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¹ ÑÐµÑÐ¸ ÑÐ°Ð¹Ð½ÑÑ ÐºÐ¾ÑÐµ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Â«HIGHMOMENT LTDÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of the business model of international tea house neiwork (by the example of Â«HIGHMOMENT LTDÂ»)
Creators: name: ÐÑÐ°Ð½Ñ Ð¨ÑÐ¾
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÑÐ°Ð¹Ð½Ð°Ñ
ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÑÐ¸ÑÐºÐ¾Ð¼
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
teahouse
risk management
marketing strategy

description: Ð¦ÐµÐ»Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ð¸ ÑÐ°Ð¹Ð½Ð¾Ð¹ ÑÐµÑÐ¸ Ð¸ Ð¾ÑÐµÐ½ÐºÐ° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ð¸.
ÐÐ±ÑÐµÐºÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÑÐµÑÑ ÑÐ°Ð¹Ð½ÑÑ Ð´Ð¾Ð¼Ð¾Ð² (ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ Â«High momentÂ»).
ÐÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼Ð¾Ð´ÐµÐ»Ñ Â«High moment teahouse networkÂ» .
ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐ¾Ð·ÑÐ¹ÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹, ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾Ð¹, Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð±ÑÐ»Ð° Ð²ÑÑÐ²Ð»ÐµÐ½Ð° ÑÑÑÐµÑÑÐ²ÑÑÑÐ°Ñ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð° Ð¸ Ð¿ÑÐ¸Ð²ÐµÐ´ÐµÐ½ Ð¿ÑÑÑ ÐµÐµ ÑÐµÑÐµÐ½Ð¸Ñ. Ð ÐºÐ°ÑÐµÑÑÐ²Ðµ ÑÐµÑÐµÐ½Ð¸Ñ Ð¾ÑÐ½Ð¾Ð²Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð±ÑÐ» Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð¿Ð»Ð°Ð½ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÑÐ»Ð° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿Ð»Ð°Ð½Ð¸ÑÑÐµÐ¼ÑÑ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹. ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð³ÑÑÐ¿Ð¿Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÑÐ¸ÑÐºÐ¾Ð², ÑÐ¿Ð¾ÑÐ¾Ð±Ð½ÑÑ Ð¿Ð¾Ð²Ð»Ð¸ÑÑÑ Ð½Ð° Ð²Ð¾Ð¿Ð»Ð¾ÑÐµÐ½Ð¸Ðµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿Ð»Ð°Ð½Ð°, Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ Ð¸Ñ ÑÐ½Ð¸Ð¶ÐµÐ½Ð¸Ñ.
description: Serving as a window between oneâs inner world and the outside personal society, the tea house displays us a vivid picture of human life. In this thesis the author desires very much to integrate the elements of having tea culture spread across the global, promote cultural exchange on tea products.
In this paper, the author firstly interprets detailed planning and forecast for his thesis according to the book of business planning. And with the revealing of the background and motivation of this business startup as well as the introduction and description of the entrepreneurial team and entrepreneurial business model, the author foretells the great potential of the tea house business in future shanghai market by reading the overall economic development trend. Moreover. The author makes clear the characteristics and the core competitiveness of the company high moment teahouse network through the analysis of the current situation of tea houses in present shanghai, Paris, Milan, which set the stage for the strategy of specialized global chain development. Last but not the least, the relevant risk also faced by âhigh moment tea networkâ during the process of development of this business model is been analyzed.
Object of research: Tea house network (high moment company)
Subject of research: Business model of the high moment teahouse network 
Purpose of research: To create a business model of tea network and evaluates economic efficiency of the business model.