title: Online purchasing behaviors: a comparison of E-commerce habits in Russia and Turkey
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: ÐÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð¿Ð¾ÐºÑÐ¿Ð°ÑÐµÐ»ÐµÐ¹ Ð² ÐÐ½ÑÐµÑÐ½ÐµÑÐµ: Ð¡ÑÐ°Ð²Ð½ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¸Ð²ÑÑÐµÐº ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸ Ð² Ð Ð¾ÑÑÐ¸Ð¸ Ð¸ Ð¢ÑÑÑÐ¸Ð¸
Creators: name: Ð¥Ð°ÑÐ¸Ð¿Ð¾Ð³Ð»Ñ, ÐÐµÑÐ´Ð°Ð½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: buying behavior
online shopping
e-commerce
comparison
Russia
Turkey
cultural differences
marketing strategies

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description: Topic of final qualifying work: Online buyer behavior: Comparison of e-commerce habits in Russia and Turkey The purpose of this study is to analyze and compare online shopping behavior in Russia and Turkey in order to identify similarities and differences in their preferences, expectations and online shopping habits. To achieve this goal, the following tasks were set: 1. Study the features of the e-commerce market in Russia and Turkey. 2. To analyze the online shopping behavior of consumers in both countries. 3. Identify cultural and social factors influencing online shopping habits. 4. Offer recommendations for businesses based on identified similarities and differences in consumer behavior in both countries. Relevance of the topic: In todays world, e-commerce is becoming an increasingly important element of business, influencing the way consumers consume and interact between consumers and companies. In this study, we will focus on comparing e-commerce habits in Russia and Turkey, taking into account their cultural and economic characteristics. To achieve the goals and objectives, the following research methods will be used: 1. Analysis of statistical data on online shopping behavior in Russia and Turkey. 2. Interviews and surveys with representatives of the target audience from both countries. 3. Cultural and cross-cultural analysis of consumer habits and expectations. 4. Literature review on the topic of e-commerce and consumer behavior. The results of the study are expected to help businesses better understand the preferences and needs of consumers on the Internet in Russia and Turkey. This will allow us to develop more effective marketing strategies and adapt products and services to the specifics of each market. In addition, the study can serve as a basis for further research in the areas of online consumer behavior and cultural differences in marketing. When collecting the data necessary for the work, the search engines Google, Yandex were used. MS Office programmes were used for data processing.