title: ÐÐ°ÑÐºÐµÑÐ¸Ð½Ð³ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸ ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Social media marketing as a tool to promote and increase sales of the online store
Creators: name: Ð¯ÐºÐ¾Ð²Ð»ÐµÐ²Ð°, ÐÐ»ÐµÐºÑÐ°Ð½Ð´ÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð°Ñ ÑÐµÑÑ
ÑÐ¿ÑÐ¾Ñ
Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸
internet store
marketing
social media
demand
sales

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description: The subject of the graduate qualification work is âSocial media marketing as a tool to promote and increase sales of the online storeâ. This work was dedicated to developing marketing events in 'VKontakte' social networks to increase sales in internet stores. In the process of research, the following problems have been solved:Research and analysis of the Russian building materials market in current economic conditions. Analysis of doing internet business specifics. The analysis of company group 'Snabzhenec' was made and reviewed as the analysis of the business entity.The development of sales promotion events in internet store. The prognosis of demand changes on the products and assessment of the following event's economic effectiveness. The work was made in sole proprietorship 'Egorushkin Evgenij Anatolevich' because this sole proprietorship exactly is registered on the internet store of company group 'Snabzhenec'. In the process of that work the complete analysis of building and decorations materials market was made, the utter characteristic of commercial enterprise and its performance was given, the relevance and timeliness of opening the internet store were qualified. Also, the trade and technological processes of the enterprise were researched, the analysis of the modern digital technologies both in stationary and distanced trading format was made, and the legal requirements in the sphere of internet sales were researched.The result of the work is the development of marketing events (social media marketing) for the company group 'Snabzhenec' to improve the marketing system and increase sales in an internet store, which were proposed for implementation.