title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ²Ð¾ÑÑÐµÑÐºÐ¾Ð³Ð¾ Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Promotion strategy development for a creative musical project
Creators: name: Ð¢Ð¸ÑÐ¾Ð¼Ð¸ÑÐ¾Ð², ÐÐµÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
Ð¼ÑÐ·ÑÐºÐ°Ð»ÑÐ½Ð°Ñ Ð³ÑÑÐ¿Ð¿Ð°
Ð¼ÐµÑÑÐµÐ½Ð´Ð°Ð¹Ð·
Ð¼ÐµÑÑ
ÑÐµÐ»Ð¸Ð·
ÑÐ°ÑÐ³ÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
Ð¸Ð½ÑÐ»ÑÐµÐ½Ñ-Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
strategy
music band
merchendise
merch
musical release
targeting
influence-marketing

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description: This work is devoted to the development of the promotion strategy for the creative musical project which will boost its popularity and audience growth. The research set the following goals: - analyzing factors that determine the current position of the organization on the music market; - holding marketing analysis of the current situation describing the conditions for the project realization; - analysis of competitors experience in solving the same marketing problems and tasks; - identifying possible options for the organizations promotion; - developing the media plan and a creative concept for the promotion strategy of the organization. Relevance of the topic is caused by the need of beginner music bands to solve all the marketing problems by themselves that usually negatively affects the results. Domestic and foreign research literature, official Internet resources, federal and international statistics, laws and regulations, as well as internal data of the musical group and its competitors were taken as the source of information. When collecting the data necessary to do the work were used the search engine "Yandex" and Google. When processing the data, the program "Microsoft Excel" was used. As a result of the work, a promotion strategy was developed and promotional activities were suggested, which could stimulate the growth of popularity and brand awareness of the musical group. Suggested project solutions could be used by the considered musical band as well as the other domestic bands.