title: Research on amount of investment in marketing on the ICO market
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ°Ð·Ð¼ÐµÑÐ¾Ð² Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¹ Ð² Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³ Ð½Ð° ÑÑÐ½ÐºÐµ ICO
Creators: name: Shatilov, Artyem
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2018
Subjects: Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¸
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ICO
Ð±Ð»Ð¾ÐºÑÐµÐ¹Ð½
ÐºÑÐ¸Ð¿ÑÐ¾Ð²Ð°Ð»ÑÑÐ°

description: This master's research paper is dedicated towards to the study of Global ICO market, marketing in this specific area, the principles of forming the marketing budget for ICO, the upcoming trends, and prospective for the industry development in the forecast for the next five years. The purpose of this master's thesis is a thorough assessment of the amount of investment in marketing in the ICO market, what marketing methods the company uses, and what are the key features of marketing in this field. For the analysis, two companies were selected who conducted the ICO in early 2018. Selected companies are currently working in the area of loyalty programs. One of the companies is âKickCityâ, which is developing a platform for P2P-promotion in the event industry. The second was chosen by âBitRewardsâ, which develops a platform for increasing customer loyalty in the e-commerce market. Both companies use blockchain technology and issued their own crypto-token. This work includes a qualitative and quantitative analysis: personal interviews with company representatives and a structured online survey of representatives of the audience of experts and ICO-market experts. The results obtained during the study were evaluated to understand the effectiveness of marketing in the ICO, as well as to determine the optimal amount of investment in marketing the ICO project.
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