title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° ÑÐ¾ÑÐ¾Ð³ÑÐ°ÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Developing the concept of a photographers personal brand
Creators: name: ÐÐ¾ÑÐ¸ÑÐµÐ½ÐºÐ¾, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»ÑÐ½ÑÐ¹ Ð±ÑÐµÐ½Ð´
Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð°
ÑÑÐ½Ð¾Ðº ÑÐ¾ÑÐ¾Ð³ÑÐ°ÑÐ¾Ð²
Ð±ÑÐµÐ½Ð´ ÑÐ¾ÑÐ¾Ð³ÑÐ°ÑÐ°
personal brand
branding
personal brand promotion
photographers market
photographers brand

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description: The aim of the study is to develop theoretical and practical recommendations for creating and promoting a personal brand for a photographer. The study was carried out on the basis of the photographers personal information resources and publicly available information. Research subject: development and promotion of a personal brand of photographer Anastasia Borisenko. Research methods: general scientific methods of processing, analysis and synthesis of information, methods of classification and comparison, specialized methods of marketing research and communications, such programs as WordStat, Cerebro, Yandex.Metrica. The main results of the study: â theoretical aspects are considered and suitable concepts for building a personal brand for the service sector are selected; â an analysis of the market of photographers was carried out, a classification of the main trends and development problems was proposed, and the strengths of successful brands of top photographers were identified; â the target audience is defined and gaps with competitors are identified; â a methodology for creating a personal brand for a photographer was developed. Application field: personal brands in the photography market. The scientific novelty of the study is the improvement of the methodology for creating a personal brand and the stages of promotion of services, considering the peculiarities of the photo industry. Conclusions. The tasks of the thesis are solved, the goal is achieved, and the scope of application of the results is determined. The results obtained show signs of scientific novelty. The directions of further research are defined.