title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð´Ð¸ÐºÐ¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ°Ð¼Ð¸ ÐºÐ¾Ð¼ÑÑÐ½Ð¸ÑÐ¸-Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½ÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of a methodology for promoting an organization using community management tools
Creators: name: ÐÐµÑÐ½Ð³Ð°ÑÐ´Ñ, ÐÐ»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÐºÐ¾Ð¼ÑÑÐ½Ð¸ÑÐ¸
ÐºÐ¾Ð¼ÑÑÐ½Ð¸ÑÐ¸-Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½Ñ
ÐºÐ¾Ð¼ÑÑÐ½Ð¸ÑÐ¸-Ð¼ÐµÐ½ÐµÐ´Ð¶ÐµÑ
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÑ
community
community management
community manager
business processes

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð´Ð¸ÐºÐ¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ°Ð¼Ð¸ ÐºÐ¾Ð¼ÑÑÐ½Ð¸ÑÐ¸-Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½ÑÐ°Â». ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÐ¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾Ð¼ÑÑÐ½Ð¸ÑÐ¸-Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½ÑÐ° Ð² Ð±Ð¸Ð·Ð½ÐµÑÐµ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð¼ÐµÑÐ¾Ð´Ð¸ÐºÐ¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ°Ð¼Ð¸ ÐºÐ¾Ð¼ÑÑÐ½Ð¸ÑÐ¸-Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½ÑÐ°. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÐ½Ð°Ð»Ð¸Ð· ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ñ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð¾Ð² Ðº ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¸Ñ Ð¿Ð¾Ð½ÑÑÐ¸Ñ ÐºÐ¾Ð¼ÑÑÐ½Ð¸ÑÐ¸-Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½ÑÐ°. 2. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð¾Ð¿ÑÑÐ° Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼ÑÑÐ½Ð¸ÑÐ¸-Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½ÑÐ° Ð² Ð Ð¾ÑÑÐ¸Ð¸ Ð¸ Ð·Ð° ÑÑÐ±ÐµÐ¶Ð¾Ð¼. 3. Ð¡ÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¾Ð±ÑÐ·Ð°Ð½Ð½Ð¾ÑÑÐµÐ¹ ÐºÐ¾Ð¼ÑÑÐ½Ð¸ÑÐ¸-Ð¼ÐµÐ½ÐµÐ´Ð¶ÐµÑÐ° Ñ Ð¾Ð±ÑÐ·Ð°Ð½Ð½Ð¾ÑÑÑÐ¼Ð¸ ÑÐ¿ÐµÑÐ¸Ð°Ð»Ð¸ÑÑÐ¾Ð² ÑÐ¼ÐµÐ¶Ð½ÑÑ Ð¾Ð±Ð»Ð°ÑÑÐµÐ¹. 4. ÐÐ½Ð°Ð»Ð¸Ð· ÑÑÑÑÐºÑÑÑÑ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² ÐºÐ¾Ð¼ÑÑÐ½Ð¸ÑÐ¸-Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½ÑÐ°. 5. ÐÐ½Ð°Ð»Ð¸Ð· Ð¼ÐµÑÐ¾Ð´Ð¸ÐºÐ¸ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ñ ÑÐµÐ»ÐµÑÐ¾Ð¾Ð±ÑÐ°Ð·Ð½Ð¾ÑÑÐ¸ Ð¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ ÐºÐ¾Ð¼ÑÑÐ½Ð¸ÑÐ¸-Ð¼ÐµÐ½ÐµÐ´Ð¶ÐµÑÐ° Ð² Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÑÐµÑÑ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹. Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ TRINET.WebFacultet, Ð³Ð´Ðµ ÑÐ¾Ð±Ð¸ÑÐ°Ð»Ð°ÑÑ Ð·Ð½Ð°ÑÐ¸ÑÐµÐ»ÑÐ½Ð°Ñ ÑÐ°ÑÑÑ ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°: Ð°Ð½Ð°Ð»Ð¸Ð· eventÑÑÐ½ÐºÐ°, ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼ÑÑÐ½Ð¸ÑÐ¸ Ð² ÑÑÐµÑÐµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¾ÑÑÑÑÑÑÐ²ÑÑÑÐ¸Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸ ÑÐºÑÐ¿ÐµÑÑÐ½ÑÐµ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ñ Ð² ÑÑÐµÑÐµ ÐºÐ¾Ð¼ÑÑÐ½Ð¸ÑÐ¸-Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½ÑÐ°, Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð° ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÐ° ÑÐ°Ð±Ð¾ÑÑ ÐºÐ¾Ð¼ÑÑÐ½Ð¸ÑÐ¸-Ð¼ÐµÐ½ÐµÐ´Ð¶ÐµÑÐ°, Ð² ÑÐ¾Ð´Ðµ ÐºÐ¾ÑÐ¾ÑÐ¾Ð¹ Ð±ÑÐ»Ð¸ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ ÐºÐ»ÑÑÐµÐ²ÑÐµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ñ ÑÐµÐ»ÐµÑÐ¾Ð¾Ð±ÑÐ°Ð·Ð½Ð¾ÑÑÐ¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾Ð¼ÑÑÐ½Ð¸ÑÐ¸-Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½ÑÐ° Ð² Ð±Ð¸Ð·Ð½ÐµÑÐµ, Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° Ð¼ÐµÑÐ¾Ð´Ð¸ÐºÐ° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð¼ÑÑÐ½Ð¸ÑÐ¸-Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½ÑÐ° Ð² Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð½Ð° Ð±Ð°Ð·Ðµ TRINET.WebFacultet, Ð±ÑÐ»Ð¾ Ð¿ÑÐ¸Ð½ÑÑÐ¾ ÑÐµÑÐµÐ½Ð¸Ðµ Ð¾ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ð¸ ÐºÐ¾Ð¼ÑÑÐ½Ð¸ÑÐ¸-Ð¼ÐµÐ½ÐµÐ´Ð¶Ð¼ÐµÐ½ÑÐ° Ð¸ Ð¾ÑÐºÑÑÑÐ¸Ð¸ Ð²Ð°ÐºÐ°Ð½ÑÐ¸Ð¸ ÐºÐ¾Ð¼ÑÑÐ½Ð¸ÑÐ¸-Ð¼ÐµÐ½ÐµÐ´Ð¶ÐµÑÐ°.
description: The subject of the graduate qualification work is âDevelopment of a methodology for promoting an organization using community management toolsâ. The given work is devoted to studying of the specifics of the use of community management in business and the development of a methodology for promoting the organization using community management tools. The research set the following goals: 1. Analysis of existing approaches to the consideration of the concept of community management 2. Studing of the experience of using community management in Russia and abroad. 3. Comparative analysis of the responsibilities of a community manager with the responsibilities of specialists in related fields. 4. Analysis of the structure of business processes of community management. 5. Analysis of the methodology for determining the feasibility and effectiveness of a community manager in organizing the scope of business events. The work was fulfilled on the premises of TRINET.WebFacultet, which included collection of factual materials, i.e analysis of the event market, competitive analysis, prospects for the implementation of the community in the field of organizing business events. The calculations, made during the research, were identified missing research and expert materials in the field of community management, analyzed the specifics of the work of a community manager, during which key indicators were identified for determining the appropriateness of using community management in business, and developed a methodology for introducing community management into the business process of promoting an organization. The outcome of the research at TRINET.WebFacultet was a decision to implementation of community management and opening a vacancy for a community manager.