title: ÐÑÐµÐ½ÐºÐ° Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ ÑÐ²Ð¾Ð¹ÑÑÐ² Ð¾Ð±Ð¾ÐµÐ² Ð½Ð° ÑÐ»Ð¸Ð·ÐµÐ»Ð¸Ð½Ð¾Ð²Ð¾Ð¹ Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° ÐÐ½ÑÐµÑÐ½ÐµÑ-Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð° Â«ÐÐ±Ð¾Ð¹ÐºÐ¸Ð½Â»
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Evaluation of consumer properties of vliselin wallpaper and development of proposals for improving the assortment Â«OboykinÂ» online store
Creators: name: Ð¯ÐºÐ¾Ð²Ð»ÐµÐ², ÐÐ»ÐµÐ³
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ°
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹
ÑÐºÑÐ¿ÐµÑÐ¸Ð¼ÐµÐ½ÑÐ°Ð»ÑÐ½ÑÐµ Ð´Ð°Ð½Ð½ÑÐµ
Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ
market analysis
development of recommendations
experimental data
research

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description: The objects of the study of graduate qualification work are vliselin wallpaper. The subject of research - the consumer properties of wallpaper. The purpose of the work is to assess the consumer properties of wallpaper and the development of proposals to improve the range of online store Â«OboykinÂ». The following tasks were solved: â gave merchandise characteristic and considered the requirements for the quality of wallpaper; â the complex of consumer properties of wallpaper of domestic production on the fleece base was assessed; â the assortment of the online store Â«OboykinÂ» was analyzed; â developed proposals for improving the range of online store Â«OboykinÂ». The research was carried out on the basis of the laboratory of commodity science and examination of consumer goods Graduate School of Service and Trade. The work used organoleptic and instrumental methods of assessing the quality of goods, the sociological method. Internet-resources devoted to technology of production and specific assortment of wallpaper were used as sources of information, data of normative documentation, TNVED tree of the Eurasian Economic Union and Consultant Plus. According to the results of the work, it was found that all the examined samples of wallpaper meet the requirements of the standards. It was also revealed that the assortment of the selected retailer does not correspond to consumer preferences for a number of characteristics. Based on the analysis of the assortment of the retailer and consumer preferences it is recommended: to increase the share of domestic wallpaper in the range of the store, increase the representation in the range of wallpaper with a textile base and face layer, reduce the share of dark-colored wallpaper, increase the diversity of wallpaper with industrial themes, as well as increase the share of wallpaper of the average price segment. The results can be used by retail and manufacturing enterprises to form a rational assortment of wallpaper.