title: Ð­ÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð°Ð»Ð° Ð»Ð¸ÑÐ½Ð¾Ð³Ð¾ ÐºÐ°Ð±Ð¸Ð½ÐµÑÐ° ÐºÐ»Ð¸ÐµÐ½ÑÐ° Ð±Ð°Ð½ÐºÐ° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐ°Ð½Ðº Â«Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Economic justification of proposals to improve the functionality of the personal account of the banks client (using the example of PJSC Bank Saint Petersburg)
Creators: name: Ð¡ÐµÐ¼ÐµÐ½Ð¾Ð², ÐÐ¼Ð¸ÑÑÐ¸Ð¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ñ
Ð±Ð°Ð½Ðº
Ð»Ð¸ÑÐ½ÑÐ¹ ÐºÐ°Ð±Ð¸Ð½ÐµÑ Ð±Ð°Ð½ÐºÐ°
ÑÐ°ÑâÐ±Ð¾Ñ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÐÐ
Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¿ÑÐ¾ÐµÐºÑ
Ð¾ÑÐµÐ½ÐºÐ° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ°
digitalization
bank
personal account of the bank
aiâbased chatbot
investment project
evaluation of the economic efficiency of the project

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description: The subject of the study is PJSC Bank Saint Petersburg. The purpose of the study is to develop proposals for the implementation of the process of improving the personal account of PJSC Bank Saint Petersburg. Within the framework of this final qualification work, the following tasks were solved: - the theoretical foundations of digitalization in the field of banking are considered; - financial characteristics and key performance indicators of PJSC Bank Saint Petersburg have been studied; - the internal and external analysis of PJSC Bank Saint Petersburg has been analyzed; - the project of developing an AIâbased chatbot to improve the efficiency of PJSC Bank Saint Petersburg is described; - a project has been developed to develop an AIâbased chatbot to improve the efficiency of PJSC Bank Saint Petersburg; - the calculation of the economic efficiency of the developed proposal for improving the personal account of the client of PJSC Bank Saint Petersburg has been carried out. The assessment of the economic feasibility of the project was carried out using the MS Office (Excel) package. The relevance of the topic is due to the constant changes in the digital environment of banking and prospects for the development of artificial intelligence. The sources of information were data from domestic and foreign scientific research literature, official Internet resources and analytical agencies. The result of the work carried out is the proposed recommendations for improving the efficiency of the functionality of the personal account of PJSC Bank Saint Petersburg within the framework of digital technologies.