title: ÐÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ Ð³ÐµÐ¾Ð¼ÐµÑÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÐ¸Ð³ÑÑ Ð² ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð¼ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð¼ Ð´Ð¸Ð·Ð°Ð¹Ð½Ðµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: The use of geometric shapes in modern graphic design
Creators: name: ÐÑ Ð¤ÑÐ¹ÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÐÐµÐ¾Ð¼ÐµÑÑÐ¸ÑÐµÑÐºÐ¸Ðµ ÑÐ¸Ð³ÑÑÑ
Ð¥ÑÐ´Ð¾Ð¶ÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ðµ ÐºÐ¾Ð½ÑÑÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
ÐÐ°ÑÐ¸Ð½Ð½Ð°Ñ Ð³ÑÐ°ÑÐ¸ÐºÐ°
ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
Ð»Ð¾Ð³Ð¾ÑÐ¸Ð¿
Ð¿Ð»Ð°ÐºÐ°Ñ
ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ°
corporate identity
logo
poster
packaging

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð¾Ð² Ð´Ð»Ñ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ ÑÐ°Ð¹Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ñ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸ÐµÐ¼ Ð³ÐµÐ¾Ð¼ÐµÑÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÐ¸Ð³ÑÑ. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ. 1) Ð¸Ð·ÑÑÐ¸ÑÑ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ°Ð·Ð½ÑÑ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÐ¾ÑÐ¼ Ð² ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð¼ Ð´Ð¸Ð·Ð°Ð¹Ð½Ðµ; 2) Ð¾Ð¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÑ ÑÐ²ÑÐ·Ñ Ð³ÐµÐ¾Ð¼ÐµÑÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÐ¸Ð³ÑÑ; 3) Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð³ÐµÐ¾Ð¼ÐµÑÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÐ¾ÑÐ¼ Ð² Ð´Ð¸Ð·Ð°Ð¹Ð½Ðµ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ, Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð³Ð¾ Ð¸Ð½ÑÐµÑÑÐµÐ¹ÑÐ° Ð¸ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² Ð¸Ð½ÑÐµÑÑÐµÑÐ°; 4) ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ðµ Ð´Ð¸Ð·Ð°Ð¹Ð½ÐµÑÑÐºÐ¾Ðµ ÑÐµÑÐµÐ½Ð¸Ðµ ÐºÐ°ÑÐµ-Ð¿Ð¸ÑÑÐµÑÐ¸Ð¸ Ñ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸ÐµÐ¼ Ð³ÐµÐ¾Ð¼ÐµÑÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÐ¸Ð³ÑÑ. Ð Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð´Ð¸Ð·Ð°Ð¹Ð½ ÐºÐ°Ðº ÑÐ½Ð¸ÐºÐ°Ð»ÑÐ½Ð¾Ðµ Ð¸ÑÐºÑÑÑÑÐ²Ð¾, ÐºÐ¾ÑÐ¾ÑÐ¾Ðµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·ÑÐµÑ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ð¾ Ð¸ Ð²ÑÐµÐ¼Ñ Ð² ÑÐ¸ÑÑÐµÐ¼Ðµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸, ÑÑÐ°Ð½Ð¾Ð²Ð¸ÑÑÑ ÑÑÐ¿ÐµÑÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸ÐµÐ¹, Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÐ¼ ÑÐ·ÑÐºÐ¾Ð¼ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¾Ð±ÑÐµÑÑÐ²Ð°. ÐÑÐºÑÑÑÑÐ²Ð¾ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° Ð²Ð¾ Ð¼Ð½Ð¾Ð³Ð¾Ð¼ â Â«Ð¸ÑÐºÑÑÑÑÐ²Ð¾ Ð¾Ð´Ð½Ð°Ð¶Ð´ÑÂ», ÐºÐ¾ÑÐ¾ÑÐ¾Ðµ ÑÐ¾Ð·Ð´Ð°ÐµÑ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½Ð¾Ðµ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ð¾ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÐµÐ»Ð¾Ð²ÐµÐºÐ°. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ðµ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ Ð³ÐµÐ¾Ð¼ÐµÑÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÐ¸Ð³ÑÑ Ð² ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ Ð¾Ð±Ð»Ð°ÑÑÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ, Ð²ÑÑÐ²Ð»ÐµÐ½Ñ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐµ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÑ ÑÑÐ¸Ð»ÐµÐ¹ ÐºÐ°ÑÐµ-Ð¿Ð¸ÑÑÐµÑÐ¸Ð¹, Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ Ð³ÐµÐ¾Ð¼ÐµÑÑÐ¸Ð¸ Ð² Ð´Ð¸Ð·Ð°Ð¹Ð½Ðµ Ð»Ð¾Ð³Ð¾ÑÐ¸Ð¿Ð°. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð¾ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ðµ Ð´Ð¸Ð·Ð°Ð¹Ð½ÐµÑÑÐºÐ¾Ðµ ÑÐµÑÐµÐ½Ð¸Ðµ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ñ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸ÐµÐ¼ Ð³ÐµÐ¾Ð¼ÐµÑÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÐ¸Ð³ÑÑ: Ð»Ð¾Ð³Ð¾ÑÐ¸Ð¿Ð° Ð´Ð»Ñ ÐºÐ°ÑÐµ-Ð¿Ð¸ÑÑÐµÑÐ¸Ð¸ Â«TUTUÂ», Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¸Ð¹ Ð¸Ð½ÑÐµÑÑÐµÐ¹Ñ.
description: This work is devoted to the development of materials for creating a graphic design of the corporate identity of a tea company using geometric shapes. Tasks that were solved in the course of the study. 1) study the features of using different graphic forms in modern design; 2) determine the visual connection of geometric shapes; 3) analyze the features of the use of geometric shapes in the design of corporate identity, user interface and interior elements; 4) develop a modern design solution for a cafe-pizzeria with the use of geometric shapes. The study considers graphic design as a unique art that organizes space and time in the communication system, becomes a supercommunication, the visual language of the information society. The art of graphic design is in many ways "art once upon a time", which creates the visual space of a modern person. The features of the practical application of geometric shapes in various areas of design are considered, modern trends in the design of corporate styles of cafes and pizzerias, the use of geometry in logo design are revealed. We have developed a modern design solution for the corporate identity using geometric shapes: the logo for the cafe-pizzeria "TUTU", as well as the user interface.