title: ÐÐ¸ÑÑÑÐ°Ð»ÑÐ½Ð°Ñ ÑÐµÐ°Ð»ÑÐ½Ð¾ÑÑÑ ÐºÐ°Ðº Ð¼ÑÐ»ÑÑÐ¸Ð¼ÐµÐ´Ð¸Ð¹Ð½Ð°Ñ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: VIrtual reality as a multimedia technology
Creators: name: ÐÐ°Ð½Ð³Ð¾Ð»ÑÑ, ÐÑÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð²Ð¸ÑÑÑÐ°Ð»ÑÐ½Ð°Ñ ÑÐµÐ°Ð»ÑÐ½Ð¾ÑÑÑ (vr)
Ð¼ÑÐ»ÑÑÐ¸Ð¼ÐµÐ´Ð¸Ð¹Ð½Ð½Ð¾ÑÑÑ
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ñ
ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ñ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ð¾
Ð¿Ð¾Ð³ÑÑÐ¶ÐµÐ½Ð¸Ðµ
vrtual reality (vr)
multimedia
communication
technology
promotion
space
immersion

description: ÐÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð°Ð½Ð°Ð»Ð¸Ð·Ñ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐµÐ¹ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð²Ð¸ÑÑÑÐ°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÐ°Ð»ÑÐ½Ð¾ÑÑÐ¸ Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ¾Ð²Ð°ÑÐ¾Ð² Ð¸ ÑÑÐ»ÑÐ³, Ð² ÑÐ°ÑÑÐ½Ð¾ÑÑÐ¸, Ð² ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð¼ ÑÐµÐºÑÐ¾ÑÐµ. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÑÑÐµÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ, ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ñ Ð°ÑÐ¿ÐµÐºÑÐ¾Ð² Ð¸ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð²Ð¸ÑÑÑÐ°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÐ°Ð»ÑÐ½Ð¾ÑÑÐ¸ Ð¿Ð¾Ð·Ð²Ð¾Ð»Ð¸Ð»Ð¾ ÑÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¿Ð¾Ð´ÑÐ¾Ð´Ñ Ðº Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð²Ð¸ÑÑÑÐ°Ð»ÑÐ½Ð¾Ð¹ ÑÐµÐ°Ð»ÑÐ½Ð¾ÑÑÐ¸ Ð² Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ðµ Ð´Ð»Ñ Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÐµÑÐ¸ÑÐµÐ»ÐµÐ¹ Ð¼ÑÐ½Ð¸ÑÐ¸Ð¿Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ ÐºÑÐ»ÑÑÑÑÐ½Ð¾Ð³Ð¾ Ð¾Ð±ÑÐµÐºÑÐ° ÐºÑÐ°ÐµÐ²ÐµÐ´ÐµÐ½Ð¸Ñ.Â  ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð²ÑÑÑÑÐ¿Ð¸Ð»Ð° ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÐÐÐ Â«ÐÑÐ¿Ð¾Ð¸Ð½ÑÂ». ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð²Ð¸ÑÑÑÐ°Ð»ÑÐ½Ð°Ñ ÑÐµÐ°Ð»ÑÐ½Ð¾ÑÑÑ ÐºÐ°Ðº Ð¼ÑÐ»ÑÑÐ¸Ð¼ÐµÐ´Ð¸Ð¹Ð½Ð°Ñ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ñ Ð¿ÑÐ¸Ð¼ÐµÐ½Ð¸ÑÐµÐ»ÑÐ½Ð¾ Ðº Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸ Ð²Ð¾Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð². Ð Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ñ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð¸ ÑÐ¸ÑÑÐµÐ¼Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¼ÐµÐ´Ð¸Ð°Ð¿Ð»Ð°Ð½, Ð¿ÑÐ¾Ð²ÐµÐ´ÑÐ½ ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð°Ð½Ð°Ð»Ð¸Ð·, SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð¹ ÑÑÐµÐ´Ñ, ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ðµ Ð¿Ð¾ÑÑÑÐµÑÐ° ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐµÐ³Ð¼ÐµÐ½ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÐµÐ¹ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ° PR-ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸.
description: The final qualifying work is devoted to the analysis of the possibilities of using modern virtual reality technologies to promote goods and services in the tourism sector. The study of the main areas of application, technical aspects, and trends in the creation of virtual reality allowed us to formulate the main approaches to the use of virtual reality in marketing to attract visitors to the municipal cultural object of local lore. The object of the study was the communication activity of Arpoint LLC. The subject of the research is virtual reality as a multimedia technology in relation to the promotion and involvement of potential customers. In the practical part, comparative and system analysis were applied, a media plan was developed, content analysis, SWOT analysis, analysis of the competitive environment, creation of a portrait of the target audience, as well as segmentation of users of the proposed PR campaign tool, as well as efficiency assessment.