title: ÐÐ½ÐµÐ´ÑÐµÐ½Ð¸Ðµ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð¾Ð²ÑÑ ÑÑ ÐµÐ¼ ÐºÐ°Ðº ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐµÑÐµÐ²ÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Franchising, a form of modern trade, trade, trade network, development, retail trade
Creators: name: ÐÑÑÐµÐ², ÐÐ²Ð³ÐµÐ½Ð¸Ð¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÑÑÐ°ÑÐ°Ð¹Ð·Ð¸Ð½Ð³
ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð°Ñ ÑÐ¾ÑÐ¼Ð° ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸
ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
ÑÐ¾ÑÐ³Ð¾Ð²Ð°Ñ ÑÐµÑÑ
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ðµ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ
ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
franchising
a form of modern trade
trade
trade network
development
retail trade

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ.
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ÐÑÐ»Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ ÐºÐ¾Ð½ÐºÑÐµÑÐ½ÑÐµ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð° Ð² Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÐÐÐ Â«ÐÐ¾ÑÐ¾Ð´ÑÐºÐ¾Ð¹ ÑÑÐ¿ÐµÑÐ¼Ð°ÑÐºÐµÑÂ», Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐ¾ÑÑÐ°Ð²Ð»ÑÑÑÐ¸Ðµ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ, Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ð° Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð¾Ð²-ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸, ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½Ð¾ ÑÐ¾ÑÐ»ÑÐ¸.
ÐÑÐ»Ð¾ Ð´Ð¾ÐºÐ°Ð·Ð°Ð½Ð¾, ÑÑÐ¾ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ ÑÑÐ°Ð½ÑÐ°Ð¹Ð·Ð¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÐµÐ¼Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ Ð¿ÑÐ¸Ð²ÐµÐ´ÐµÑ Ðº ÑÐ¾ÑÑÑ Ð¿ÑÐ¸Ð±ÑÐ»Ð¸, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¹ ÑÐµÑÐ¸ Ð² ÑÐµÐ³Ð¸Ð¾Ð½Ð°Ñ Ð Ð¾ÑÑÐ¸Ð¸.
description: The object of the study is the organization of retail trade.
The aim of the study is to introduce franchising schemes as a modern direction of development of retail chains.
Based on the analysis of the market, the development of the Russian retail trade was studied, it was proved that the most effective form of development is franchising.
The activity of retail trade enterprise "Azbuka Vkusa" (LLC "City supermarket") was investigated, it is proved that the effective direction of development of the network can be the introduction of franchising.
Suggested specific areas of implementation of franchising in activity of OOO "Gorodskoy supermarket", the main components of the proposed activities on the organization of space in the stores-the franchisee, calculated royalties.
It was proved that the introduction of a franchise scheme of trade development will lead to an increase in profits, as well as the representation of the trading network in the regions of Russia.