title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸Ð·Ð´Ð°Ð½Ð¸Ð¹ Ð´ÐµÑÑÐºÐ¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a program for the promotion of children's literature publications
Creators: name: Ð Ð°Ð±Ð¾ÑÐ¸Ð½ÑÐºÐ°Ñ, ÐÐ°Ð»ÐµÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð´ÐµÑÑÐºÐ°Ñ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÐ°
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð½Ð° ÐºÐ½Ð¸Ð¶Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ
ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÐ° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð´ÐµÑÑÐºÐ¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ
children's literature
promotion on the book market
the specific of children's literature promotion

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸Ð·Ð´Ð°Ð½Ð¸Ð¹ Ð´ÐµÑÑÐºÐ¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑÂ». Ð¦ÐµÐ»ÑÑ Ð´Ð°Ð½Ð½Ð¾Ð¹Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶Ð¸ÑÑ Ð¿ÐµÑÐµÑÐµÐ½Ñ ÑÐ½Ð¸Ð²ÐµÑÑÐ°Ð»ÑÐ½ÑÑ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð´ÐµÑÑÐºÐ¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ Ð´Ð»Ñ Ð´ÐµÑÐµÐ¹ ÑÑÐµÐ´Ð½ÐµÐ³Ð¾ ÑÐºÐ¾Ð»ÑÐ½Ð¾Ð³Ð¾ Ð²Ð¾Ð·ÑÐ°ÑÑÐ°. Ð ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐµÑÐ°ÑÑÑÑ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1.Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÑÑ Ð¿Ð¾Ð½ÑÑÐ¸Ðµ Ð´ÐµÑÑÐºÐ¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ: Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ, ÑÑÐ½ÐºÑÐ¸Ð¸, Ð¶Ð°Ð½ÑÑ Ð¸ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÐµÐµ Ð²Ð¾ÑÐ¿ÑÐ¸ÑÑÐ¸Ñ Ð´ÐµÑÑÐ¼Ð¸ ÑÐ°Ð·Ð½ÑÑ Ð²Ð¾Ð·ÑÐ°ÑÑÐ¾Ð²;2.Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÑÑ ÑÑÑÐ½Ð¾ÑÑÑ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹; 3.ÐÐ·ÑÑÐ¸ÑÑ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð½Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¼ ÐºÐ½Ð¸Ð¶Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ Ð¸ Ð²ÑÑÐ²Ð¸ÑÑ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸Ð·Ð´Ð°Ð½Ð¸Ð¹ Ð´ÐµÑÑÐºÐ¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ;4.ÐÑÐ¾Ð²ÐµÑÑÐ¸ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð¾-ÑÐ¾Ð¿Ð¾ÑÑÐ°Ð²Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ¸ Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÑÐ² Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶Ð¸ÑÑ Ð¿ÐµÑÐµÑÐµÐ½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸Ð·Ð´Ð°Ð½Ð¸Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ Ð´Ð»Ñ Ð¿Ð¾Ð´ÑÐ¾ÑÑÐºÐ¾Ð². Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð° Ð¸Ð·ÑÑÐµÐ½Ð°Ð¾Ð±ÑÐ¸ÑÐ½Ð°Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ°Ñ Ð±Ð°Ð·Ð°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¾ Ð¿Ð¾Ð½ÑÑÐ¸Ðµ Ð´ÐµÑÑÐºÐ¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ, ÐµÐµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸, ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÐ° Ð²Ð¾ÑÐ¿ÑÐ¸ÑÑÐ¸Ñ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ Ð´ÐµÑÑÐ¼Ð¸ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ Ð²Ð¾Ð·ÑÐ°ÑÑÐ¾Ð². ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ñ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð½Ð° ÐºÐ½Ð¸Ð¶Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ Ð¸ ÑÐ°ÑÐ°ÐºÑÐµÑÐ½ÑÐµ ÑÐµÑÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð´ÐµÑÑÐºÐ¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ¸ Ð´ÐµÐ¹ÑÑÐ²ÑÑÑÐ¸Ñ Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÑÐ² Ð±ÑÐ» Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½ Ð¿ÐµÑÐµÑÐµÐ½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹, ÐºÐ¾ÑÐ¾ÑÑÐ¹ Ð¼Ð¾Ð¶ÐµÑ Ð±ÑÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½ ÑÐµÐ´Ð°ÐºÑÐ¾ÑÐ°Ð¼Ð¸-Ð¼Ð°ÑÐºÐµÑÐ¾Ð»Ð¾Ð³Ð°Ð¼Ð¸.
description: The topic of the final qualification work: "Development of a program for the promotion of childrenâs books ". The purpose of this final qualification work is to offer a list of universal recommendations for the promotion of children's literature for children of secondary school age.In the course of the study, the following tasks are solved: 1.Researchthe concept of children's literature: definition, functions, genres and features of its perception by children of different ages;2.Studythe essence of the complex of promotion and marketing communications;3.Study the tools of promotion in theRussianbook market and to identify the features of the promotion of children's literature;4.Conduct a comparative analysis of the communication policy of publishing houses and, on its basis, propose a list of recommendations for promoting publications of literature for adolescents.As a result of this study, an extensive theoretical base, including the concept of children's literature, its characteristics, tendencies and the specificity of the perception of literature by children of different ages was studied. The tools of promotion in the book market and specific features of the promotion of children's literature have been researched. Ðlist of recommendations for promoting literature for adolescents was proposed Ð°sa result of the analysis of the communication policy of existing publishing houses.The result couldbe used by publishers.