title: Ð Ð°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° Ð¿ÐµÑÐ°ÑÐ½Ð¾Ð³Ð¾ Ð¸Ð·Ð´Ð°Ð½Ð¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of international communications on the basis of print publication design
Creators: name: ÐÐ°Ð½Ñ Ð§Ð¶Ð¾ÑÑÐ½Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¥ÑÐ´Ð¾Ð¶ÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ðµ ÐºÐ¾Ð½ÑÑÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ
ÐÐµÑÐ°ÑÑ (ÑÐ¸Ð¿Ð¾Ð³Ñ.)
ÐÐ¸ÑÐ°Ð¹ÑÐºÐ°Ñ ÐºÑÐ»ÑÑÑÑÐ°
Ð Ð¾ÑÑÐ¸Ð¹ÑÐºÐ°Ñ ÐºÑÐ»ÑÑÑÑÐ°
Ð¸Ð»Ð»ÑÑÑÑÐ°ÑÐ¸Ð¸
ÑÑÐ¸ÑÑ
Ð²ÐµÑÑÑÐºÐ°
Chinese culture
Russian culture
illustration
layout
books

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÑÐ¼ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° Ð¿ÐµÑÐ°ÑÐ½Ð¾Ð³Ð¾ Ð¸Ð·Ð´Ð°Ð½Ð¸Ñ Ð² Ð Ð¾ÑÑÐ¸Ð¸ Ð¸ Ð² ÐÐ¸ÑÐ°Ðµ, ÑÐ°ÐºÐ¶Ðµ ÑÑÐ°Ð´Ð¸ÑÐ¸ÑÐ¼, Ð¾Ð±ÑÑÐ°ÑÐ¼ Ð¸ Ð¿ÑÐ°Ð·Ð´Ð½Ð¸ÐºÐ°Ð¼ Ð Ð¾ÑÑÐ¸Ð¸ Ð¸ ÐÐ¸ÑÐ°Ñ, Ð¸ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð¿ÐµÑÐ°ÑÐ½Ð¾Ð³Ð¾ Ð¸Ð·Ð´Ð°Ð½Ð¸Ñ Ð¿Ð¾ Ð´Ð°Ð½Ð½Ð¾Ð¼Ñ ÑÐ¾Ð´ÐµÑÐ¶Ð°Ð½Ð¸Ñ. ÐÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ Ð¿ÑÐ¾ÐµÐºÑÐ° ÑÐ¾ÑÑÐ¾Ð¸Ñ Ð² ÑÐ¾Ð¼, ÑÑÐ¾Ð±Ñ ÑÐµÑÐµÐ· Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° ÐºÐ½Ð¸Ð³Ð¸ Ð²ÑÑÐ²Ð¸ÑÑ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¹/ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð¹ ÐºÑÐ»ÑÑÑÑÑ, Ð¸ ÑÐ¾Ð·Ð´Ð°ÑÑ Ð¿ÑÐ¾ÐµÐºÑ ÐºÐ½Ð¸Ð³Ð¸, Ð¿Ð¾ÐºÐ°Ð·ÑÐ²Ð°ÑÑÐ¸Ð¹ Ð´Ð²Ð° Ð½Ð°ÑÐ¾Ð´Ð° ÑÐµÑÐµÐ· ÑÐ°Ð¼ÑÐµ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¾Ð±ÑÑÐ°Ð¸, ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¸, Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÑ Ð¿ÑÐ¾ÑÑÐ¾Ðµ Ð¿Ð¾Ð²ÐµÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¸ Ð²ÑÑÐ°Ð·Ð¸ÑÐµÐ»ÑÐ½ÑÑ Ð³ÑÐ°ÑÐ¸ÐºÑ. Ð¦ÐµÐ»Ñ Ð¿ÑÐ¾ÐµÐºÑÐ°: Ð¸Ð·Ð¼ÐµÐ½Ð¸ÑÑ ÑÑÐµÑÐµÐ¾ÑÐ¸Ð¿Ñ Ð¸ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÑ Ð½Ð°ÑÑÐ¾ÑÑÑÑ ÑÐ²ÑÐ·Ñ Ð½Ð°ÑÐ¾Ð´Ð¾Ð² Ð Ð¾ÑÑÐ¸Ñ Ð¸ ÐÐ¸ÑÐ°Ñ Ð´Ð»Ñ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ Ð¼ÐµÐ¶ÐºÑÐ»ÑÑÑÑÐ½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ ÐºÐ½Ð¸Ð¶Ð½Ð¾Ð³Ð¾ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð°. Ð ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð¼ Ð¼Ð¸ÑÐµ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ Ð³Ð»Ð¾Ð±Ð°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð²ÑÐµ Ð±Ð¾Ð»ÐµÐµ Ð°ÐºÑÑÐ°Ð»ÑÐ½ÑÐ¼Ð¸ ÑÑÐ°Ð½Ð¾Ð²ÑÑÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼ Ð¼ÐµÐ¶ÐºÑÐ»ÑÑÑÑÐ½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸. ÐÐ¸ÑÐ°Ð¹ Ð¸ Ð Ð¾ÑÑÐ¸Ñ, ÐºÐ°Ðº ÑÐ¾ÑÐµÐ´Ð½Ð¸Ðµ ÑÑÑÐ°Ð½Ñ, Ð¾ÑÐ»Ð¸ÑÐ°ÑÑÐ¸ÐµÑÑ ÑÐ½Ð¸ÐºÐ°Ð»ÑÐ½Ð¾Ð¹ Ð¸ Ð±Ð¾Ð³Ð°ÑÐ¾Ð¹ ÐºÑÐ»ÑÑÑÑÐ¾Ð¹, Ð¿Ð¾Ð´Ð´ÐµÑÐ¶Ð¸Ð²Ð°ÑÑ ÑÐµÑÐ½ÑÐµ Ð¼ÐµÐ¶ÐºÑÐ»ÑÑÑÑÐ½ÑÐµ Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸Ñ. Ð Ð¼ÐµÐ¶ÐºÑÐ»ÑÑÑÑÐ½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ðµ Ð¸ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð¿Ð¾Ð½Ð¸Ð¼Ð°Ð½Ð¸Ðµ Ð²ÑÐµÐ³Ð´Ð° Ð¸Ð³ÑÐ°ÐµÑ Ð²Ð°Ð¶Ð½ÑÑ ÑÐ¾Ð»Ñ. ÐÐ¾Ð³Ð´Ð° Ð½Ð°ÑÐ¾Ð´Ñ ÐÐ¸ÑÐ°Ñ Ð¸ Ð Ð¾ÑÑÐ¸Ð¸ Ð¿ÑÐ¾Ð²Ð¾Ð´ÑÑ Ð¼ÐµÐ¶ÐºÑÐ»ÑÑÑÑÐ½ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸, ÑÑÑÐµÑÑÐ²ÑÐµÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð°, ÑÑÐ¾ ÑÐµÐ°Ð»ÑÐ½ÑÐµ Ð¶Ð¸ÑÐµÐ»Ð¸ Ð¾Ð±ÐµÐ¸Ñ ÑÑÑÐ°Ð½ Ð½Ðµ Ð²Ð¿Ð¾Ð»Ð½Ðµ ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²ÑÑÑ ÑÑÐµÑÐµÐ¾ÑÐ¸Ð¿Ð°Ð¼, ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ð¼ Ð² ÑÐ¾Ð·Ð½Ð°Ð½Ð¸Ð¸. Ð§ÑÐ¾Ð±Ñ ÑÐ»ÑÑÑÐ¸ÑÑ Ð¼ÐµÐ¶ÐºÑÐ»ÑÑÑÑÐ½ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ð¼ÐµÐ¶Ð´Ñ Ð½Ð°ÑÐ¾Ð´Ð°Ð¼Ð¸ ÐÐ¸ÑÐ°Ñ Ð¸ Ð Ð¾ÑÑÐ¸Ð¸, Ð½ÑÐ¶Ð½Ð¾ Ð³Ð»ÑÐ±Ð¶Ðµ ÑÐ·Ð½Ð°ÑÑ ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¸, Ð¾Ð±ÑÑÐ°Ð¸ Ð¾Ð±ÐµÐ¸Ñ ÑÑÑÐ°Ð½, Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð½ÑÐµ ÑÐ¿Ð¾ÑÐ¾Ð±Ñ Ð¿Ð¾Ð·Ð½Ð°Ð½Ð¸Ñ Ð¸ Ð´Ð¾Ð½ÐµÑÐµÐ½Ð¸Ñ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾Ð¹ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸, Ð¾Ð´Ð½Ð¸Ð¼ Ð¸Ð· ÐºÐ¾ÑÐ¾ÑÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÐºÐ½Ð¸Ð³Ð°. ÐÐ½Ð¸Ð¶Ð½ÑÐ¹ Ð´Ð¸Ð·Ð°Ð¹Ð½ - ÑÑÐ¾ Ð¸ÑÐºÑÑÑÑÐ²Ð¾ Ð¾Ð±ÑÐµÐ´Ð¸Ð½ÐµÐ½Ð¸Ñ ÑÐ¾Ð´ÐµÑÐ¶Ð°Ð½Ð¸Ñ, ÑÑÐ¸Ð»Ñ, ÑÐ¾ÑÐ¼Ð°ÑÐ°, Ð¼Ð°ÐºÐµÑÐ° Ð¸ Ð¿Ð¾ÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¿Ð¾Ð½ÐµÐ½ÑÐ¾Ð² Ð¸ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² ÐºÐ½Ð¸Ð³Ð¸ Ð² ÐµÐ´Ð¸Ð½Ð¾Ðµ ÑÐµÐ»Ð¾Ðµ. Ð¥ÑÐ´Ð¾Ð¶ÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ðµ Ð¾ÑÐ¾ÑÐ¼Ð»ÐµÐ½Ð¸Ðµ ÐºÐ½Ð¸Ð³Ð¸ Ð¾ÑÐ»Ð¸ÑÐ°ÐµÑÑÑ Ð¾Ñ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° ÐºÐ°ÐºÐ¸Ñ-Ð»Ð¸Ð±Ð¾ Ð´ÑÑÐ³Ð¸Ñ Ð²Ð¸Ð´Ð¾Ð² Ð¿Ð¾Ð»Ð¸Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸. ÐÐ½Ð¸Ð³Ð° â ÑÑÐ¾ ÑÐ¾, ÑÑÐ¾ ÑÐ¸ÑÐ°ÑÑ Ð¸ Ð¿Ð¾Ð·Ð½Ð°ÑÑ, ÑÐµÐ»ÑÑ ÐºÐ¾ÑÐ¾ÑÐ¾Ð¹ ÑÐ²Ð»ÑÐµÑÑÑ Ð´Ð¾Ð½ÐµÑÐµÐ½Ð¸Ðµ Ð¼ÑÑÐ»ÐµÐ¹ Ð°Ð²ÑÐ¾ÑÐ° Ð´Ð¾ ÑÐ¸ÑÐ°ÑÐµÐ»ÐµÐ¹, Ð¸ Ð´Ð¸Ð·Ð°Ð¹Ð½ ÐºÐ½Ð¸Ð³Ð¸ Ð²Ð»Ð¸ÑÐµÑ Ð½Ð° ÑÑÐ¾. ÐÐ¾ÑÑÐ¾Ð¼Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÑ Ð¸ÑÐ¾Ð³ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð² Ð²Ð¸Ð´Ðµ ÐºÐ½Ð¸Ð¶Ð½Ð¾Ð³Ð¾ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° ÑÐ´ÐµÐ»Ð°ÐµÑ Ð¿ÑÐ¾ÐµÐºÑ Ð±Ð¾Ð»ÐµÐµ Ð²Ð¾Ð·Ð´ÐµÐ¹ÑÑÐ²ÑÑÑÐ¸Ð¼ Ð¸ Ð²Ð¿ÐµÑÐ°ÑÐ»ÑÑÑÐ¸Ð¼ Ð´Ð»Ñ Ð»ÑÐ´ÐµÐ¹ Ð¸ Ð»ÐµÐ³ÐºÐ¾ Ð¿Ð¾Ð¼Ð¾Ð¶ÐµÑ Ð´Ð¾ÑÑÐ¸ÑÑ ÑÐµÐ»ÐµÐ¹ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ. ÐÐ°Ð´Ð°ÑÐ¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1.Â ÐÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· ÐµÐ²ÑÐ¾Ð¿ÐµÐ¹ÑÐºÐ¾Ð³Ð¾ (ÑÑÑÑÐºÐ¾Ð³Ð¾) Ð¸ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð³Ð¾ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° ÐºÐ½Ð¸Ð³Ð¸ Ð¿Ð¾ ÑÑÐµÐ¼ Ð¿Ð°ÑÐ°Ð¼ÐµÑÑÐ°Ð¼ (Ð¼Ð°ÐºÐµÑ, ÑÑÐ¸ÑÑ, Ð¸Ð»Ð»ÑÑÑÑÐ°ÑÐ¸Ñ). 2.Â Ð¡Ð¾Ð±ÑÐ°ÑÑ ÑÐ²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¾ ÑÑÐ°Ð´Ð¸ÑÐ¸ÑÑ Ð¸ Ð¾Ð±ÑÑÐ°ÑÑ Ð² ÑÑÑÑÐºÐ¾Ð¹ Ð¸ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð¹ ÐºÑÐ»ÑÑÑÑÐµ: Ð¿ÑÐ¾ÑÐ¼Ð¾ÑÑÐµÑÑ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ Ð¿Ð¾ ÑÐµÐ¼Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ. 3.Â Ð¡Ð¾Ð·Ð´Ð°ÑÑ ÑÐµÐºÑÑÑ Ð´Ð»Ñ Ð¿ÑÐ¾ÐµÐºÑÐ°. 4.Â Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð¸Ð»Ð»ÑÑÑÑÐ°ÑÐ¸Ð¸ Ðº ÐºÐ½Ð¸Ð³Ðµ Ð¿Ð¾ ÑÑÐºÐ¸Ð·Ð°Ð¼. 5.Â ÐÐµÑÐ°ÑÑ ÐºÐ½Ð¸Ð³Ð¸. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ ÑÐ¾Ð·Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° Ð¿ÐµÑÐ°ÑÐ½Ð¾Ð³Ð¾ Ð¸Ð·Ð´Ð°Ð½Ð¸Ñ Ð² Ð Ð¾ÑÑÐ¸Ð¸ Ð¸ Ð² ÐÐ¸ÑÐ°Ðµ, Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ Ð´Ð¸Ð·Ð°Ð¹Ð½-ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¹ ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÐµÐ²ÑÐ¾Ð¿ÐµÐ¹ÑÐºÐ¾Ð¹ (ÑÑÑÑÐºÐ¾Ð¹) Ð¸ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð¹ ÐºÐ½Ð¸Ð³Ð¸ Ð¸ Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÐºÐ¸ ÐºÑÐ»ÑÑÑÑÑ Ð¸ ÑÑÐ°Ð´Ð¸ÑÐ¸Ð¹ ÑÑÐ¸Ñ Ð´Ð²ÑÑ ÑÑÑÐ°Ð½ Ð±ÑÐ»Ð° ÑÐ¾Ð·Ð´Ð°Ð½Ð° ÐºÐ½Ð¸Ð³Ð° Ð¾ ÑÑÑÑÐºÐ¸Ñ Ð¸ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ñ ÑÑÐ°Ð´Ð¸ÑÐ¸ÑÑ, Ð¾Ð±ÑÑÐ°ÑÑ Ð¸ Ð¿ÑÐ°Ð·Ð´Ð½Ð¸ÐºÐ°Ñ. ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ Ð´Ð°Ð½Ð½ÑÑ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð² ÑÐ°Ð±Ð¾ÑÐµ Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ/ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸, Ð² ÑÐ¾Ð¼ ÑÐ¸ÑÐ»Ðµ Adobe InDesign, Adobe Illustrator, procreate.
description: Dedicated to the peculiarities of print publication design in Russia and China, also the traditions, customs and holidays of Russia and China, and the creation of a print publication on this content. The urgency of the project consists in revealing the peculiarities of Russian/Chinese culture through research and analysis of book design, and in creating a book project showing the two peoples through the most basic customs, traditions, using a simple narrative and expressive graphics. The site is created with the aim of changing stereotypes and show the real connection between the peoples of Russia and China in order to improve intercultural communication through book design. In todays globalized world, research into the problems of intercultural communication is becoming increasingly important. China and Russia, as neighboring countries with unique and rich cultures, maintain close intercultural communication. Culture always plays an important role in intercultural communication. Therefore, in order to better conduct intercultural communication between the people of China and Russia, it is necessary to know the cultures of both countries more deeply. Book design is the art of combining the content, style, format, design and sequence of the various components and elements of a book into a unified whole.Â The artistic design of a book differs from the design of any other type of printing products. A book is something that is read and learned, the purpose of which is to convey the authors thoughts to readers, and book design has a lot to do with this. Therefore, showing the research topic in the form of book design will make the project more influential and impressive to people and easily achieve the research goals. Tasks that were solved during the study: 1.Â To analyze the European (Russian) and Chinese book design according to three parameters ( layout, font, illustration). 2.Â To collect information about the traditions and customs in Russian and Chinese culture: review the literature on the topic of research. 3.Â Create texts for the project. 4.Â Design illustrations for the book based on sketches. 5.Â Make a project in printed form. As a result of the project, a book about Russian and Chinese traditions, customs and holidays will be created based on the study about the design of printed publications in Russia and China, and analysis of culture and traditions of these two countries. To achieve these results, the following technologies were used/developed in the work, including Adobe InDesign, Adobe Illustrator, Procreate.