title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð´Ð»Ñ Ð²ÑÑ Ð¾Ð´Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a set of measures for entering the enterprise to the international market
Creators: name: ÐÑÐ´ÑÐ¸Ð½Ð°, ÐÐ°ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð²ÑÐ¹ ÑÐ¸ÑÐµÐ¹Ð»
Ð¸Ð½ÑÐµÑÐ½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
entering the international market
food retail
internationalization
development of a complex of activities
strategy

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description: The theme of the final qualification work of the bachelor: "Development of a set of measures for entering the enterprise to the international market".The aim of the work was to develop an international development strategy for the company "Gorodskoy Supermarket" LLC based on an analysis of the economic activity of the enterprise.The work was performed on the materials of the reports and financial documents of "Gorodskoy Supermarket" LLC.The subject of the FQW is the costs, profits, information and business processes of "Gorodskoy Supermarket" LLC.Methods: SWOT analysis, competence-adjusted PEST analysis, business process modeling, forecasting, data collection and processing, project performance evaluation methods, Wind-Douglas model.The main results of the work:- studied the theoretical foundations for the company's entry into the international market;- analyzed the general characteristics of the company;- analyzed potential markets for network expansion;- developed criteria and parameters for assessing the attractiveness of markets;- an assessment was made and a new international market was selected for the expansion of the company;- developed a strategy for entering and developing a new market;- Organizational and operational plans were drawn up;- calculated financial and economic indicators.Scope of the results of the FQW: this work can be used by "Gorodskoy Supermarket" LLC to expand into the international market or by another Russian company, especially from the grocery retail sector, to develop a strategic plan for entering a new market.Conclusions: the identified tasks of the FQW have been considered and solved, the goal has been achieved, the scope of the results has been determined.