title: Ð ÐµÐ´Ð¸Ð·Ð°Ð¹Ð½ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð´Ð»Ñ ÑÐµÐ´ÐµÑÐ°ÑÐ¸Ð¸ ÑÑÑÐ±Ð¾Ð»Ð° Ð¡ÐÐ±
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Redesign of the corporate identity of the Football Federation of St. Petersburg
Creators: name: Ð¨Ð¸ÑÐºÐ¸Ð½Ð°, Ð®Ð»Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¾Ðµ ÑÐµÑÐµÐ½Ð¸Ðµ
ÑÐµÐ´Ð¸Ð·Ð°Ð¹Ð½
Ð»Ð¾Ð³Ð¾ÑÐ¸Ð¿
ÑÐ²ÐµÑÐ¾Ð²Ð°Ñ Ð¿Ð°Ð»Ð¸ÑÑÐ°
ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
ÑÑÑÐ±Ð¾Ð»
graphic solution
redesign
logo color palette
corporate style
football

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description: Â The subject of the graduate qualification work is "Redesign of the corporate identity of the Football Federation of St. Petersburg." This work is devoted to the study of corporate identity elements of domestic and foreign websites of football federations and clubs, as well as the development of a new corporate identity for the existing football federation of St. Petersburg.The purpose of the thesis is to redesign the corporate identity for the organization "Football Federation of St. Petersburg".The research set the following goals:1. Conduct an analysis of current trends in the creation of a corporate identity for sports organizations;2. Develop the main elements of corporate identity;3. Choose a font and color scheme;4. Develop additional graphics;5. To develop corporate identity media (corporate business card, letterhead, postal envelope, souvenirs, advertising posters);The analysis of the corporate identity of Russian and foreign football clubs was carried out, the main trends in the creation of brand names of sports organizations were identified, the features of the existing logo of the St. Petersburg Football Federation were considered, the main elements of the corporate identity of the St. Petersburg Football Federation were developed, the color and font solution was selected, additional graphics were developed and carriers of the corporate identity, printed corporate identity elements on a T-shirt using linocut technique.