title: Ð£Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð°Ð´Ð°Ð¿ÑÐ°ÑÐ¸ÐµÐ¹ ÑÐ¾ÑÐ³Ð¾Ð²ÑÑ ÑÐµÑÐµÐ¹ Ðº Ð³Ð¸Ð±ÑÐ¸Ð´Ð½Ð¾Ð¼Ñ ÑÐ¾ÑÐ¼Ð°ÑÑ Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Managing the adaptation of retail chains to a hybrid format of doing business in a digital economy
Creators: name: ÐÐ°Ð·ÑÑÐ¸Ð½Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð³Ð¸Ð±ÑÐ¸Ð´Ð½ÑÐ¹ ÑÐ¾ÑÐ¼Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸
Ð´Ð¾ÑÑÐ°Ð²ÐºÐ° Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð² Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ
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ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
hybrid format of trade
food delivery
digital technologies
darkstore
trading enterprise
retail trade

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description: The purpose of the work is to analyze and form recommendations for managing the adaptation of the Â«LentaÂ» retail network to a hybrid business format. The following tasks were solved: - to study the theoretical aspects of the management of express delivery enterprises - analyze the digital transformation of the logistics of the Â«last mileÂ»; - to study the strategic global and Russian practices of the formation of express food delivery; - to identify the problems of the existing Lenta LLC organization system and the impact of the introduction of a delivery service into a multi-format network; - develop adaptation management measures for Lenta LLC; - evaluate the effectiveness of the proposed measures The relevance of the topic is due to the need for companies in the conditions of dynamic market development, high competition and the digital economy to create a management model for the adaptation of traditional retail chains. The sources of information were data from domestic and foreign scientific research literature, official Internet resources and analytical agencies. Measures are proposed to manage the adaptation of Lenta LLC, the results of the development of which can be applied by companies of the Russian Federation, taking into account industry specifics. Google and Yandex search engines were used to collect the data needed to complete the work.