title: ÐÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð¸ ÑÐ²ÑÐ·ÐµÐ¹ Ñ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑÑ Ð½Ð° ÑÑÐ½ÐºÐµ Ð²Ð¸Ð½ÑÐ°Ð¶Ð½ÑÑ Ð²ÐµÑÐµÐ¹ ÐºÐ»Ð°ÑÑÐ° Ð¿ÑÐµÐ¼Ð¸ÑÐ¼
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Organization of advertising and public relations in the premium vintage market
Creators: name: Ð¢Ð¾ÐºÐ¼ÑÐ½Ð¸Ð½Ð°, Ð£Ð»ÑÑÐ½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐµÐºÐ»Ð°Ð¼Ð° Ð¸ ÑÐ²ÑÐ·Ð¸ Ñ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑÑ
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LINIA MARKET
advertising and public relations
PR-activities
communication analysis
situational analysis
advertising support
promotion of goods
organization of communications
vintage goods
premium class
fashion market
retail
resale

description: Ð Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÑÑÑÑÑ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð¸ ÑÐ²ÑÐ·ÐµÐ¹ Ñ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑÑ Ð½Ð° ÑÑÐ½ÐºÐµ Ð²Ð¸Ð½ÑÐ°Ð¶Ð½ÑÑ Ð²ÐµÑÐµÐ¹ ÐºÐ»Ð°ÑÑÐ° Ð¿ÑÐµÐ¼Ð¸ÑÐ¼. Ð ÑÐµÐºÑÑÐµ Ð¾Ð¿Ð¸ÑÑÐ²Ð°ÐµÑÑÑ ÑÐµÑÐµÐ½Ð¸Ðµ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ñ Ð·Ð°Ð´Ð°Ñ: Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ ÑÑÐ½ÐºÐ° Ð²Ð¸Ð½ÑÐ°Ð¶Ð½ÑÑ Ð²ÐµÑÐµÐ¹ ÐºÐ»Ð°ÑÑÐ° Ð¿ÑÐµÐ¼Ð¸ÑÐ¼, Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð¸ ÑÐ²ÑÐ·ÐµÐ¹ Ñ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑÑ, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ¾Ð²Ð°ÑÐ¾Ð² Ð½Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¼ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÑ ÑÑÐ½ÐºÐ°Ñ Ð²Ð¸Ð½ÑÐ°Ð¶Ð½ÑÑ Ð²ÐµÑÐµÐ¹, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸ÑÑÑ ÑÐ¸ÑÑÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¸ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿ÑÐ¾ÐµÐºÑÐ° LINIA MARKET, ÑÐ¼Ð¿Ð¸ÑÐ¸ÑÐµÑÐºÐ¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð½Ð° ÑÑÐ½ÐºÐµ Ð²Ð¸Ð½ÑÐ°Ð¶Ð½ÑÑ ÑÐ¾Ð²Ð°ÑÐ¾Ð² ÐºÐ»Ð°ÑÑÐ° Ð¿ÑÐµÐ¼Ð¸ÑÐ¼. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½ÑÑ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾ Ð´Ð»Ñ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð±ÑÐ»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ. ÐÐ°ÑÐµÑÐ¸Ð°Ð»Ñ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð¸Ð¼ÐµÑÑ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÑÑ ÑÐµÐ½Ð½Ð¾ÑÑÑ Ð¸ Ð¼Ð¾Ð³ÑÑ Ð±ÑÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¾ÑÐ°Ð¼ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð¸ ÑÐ²ÑÐ·ÐµÐ¹ Ñ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑÑ Ð´Ð»Ñ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¹ Ð½Ð° ÑÑÐ½ÐºÐµ Ð²Ð¸Ð½ÑÐ°Ð¶Ð½ÑÑ Ð²ÐµÑÐµÐ¹, Ð° ÑÐ°ÐºÐ¶Ðµ Ð²Ð»Ð°Ð´ÐµÐ»ÑÑÐ°Ð¼Ð¸ LINIA MARKET Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÐ·Ð½Ð°Ð²Ð°ÐµÐ¼Ð¾ÑÑÐ¸ Ð¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾ÐµÐºÑÐ°.
description: In this graduation qualification work, we study the peculiarities of advertising and public relations in the market of vintage goods premium class. Taking into consideration the goal of the work, the following tasks were carried out: the description of the premium class vintage market, the peculiarities of organization of advertising and public relations at this market, a comparative analysis of product promotion at Russian and foreign markets of vintage things and also by the example of a concrete object, LINIA MARKET, the situational and communication analysis and the formation of accompanying conclusions and recommendations. An empirical study of communications in the market of vintage premium goods was also carried out as part of the work. Based on the results, a communication campaign was developed specifically for the LINIA MARKET project. The results of the work provide valuable information and recommendations for organizers of advertising and public relations in the field of vintage premium goods, contributing to the effective promotion in the market and increasing the recognition of the project LINIA MARKET.