title: ÐÐ»Ð¸ÑÐ½Ð¸Ðµ Ð´Ð¾Ñ Ð¾Ð´Ð¾Ð² Ð½Ð°ÑÐµÐ»ÐµÐ½Ð¸Ñ Ð½Ð° ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð½Ð° ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: The impact of household income on the product range of retailers
Creators: name: ÐÐ¾Ð¿Ð¾Ð²Ð°, ÐÐ°ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ¾Ð¼
Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ Ð´Ð¾Ñ Ð¾Ð´Ð¾Ð² Ð½Ð°ÑÐµÐ»ÐµÐ½Ð¸Ñ
ÑÑÐ½Ð¾Ðº Ð½Ð°Ð¿Ð¾Ð»ÑÐ½ÑÑ Ð¿Ð¾ÐºÑÑÑÐ¸Ð¹
ÑÐ¿ÐµÑÐ¸Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÐµ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ñ
ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
assortment management
influence of population income
flooring market
specialty shops
retail trade

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description: Theme of final qualification work: "Influence of incomes of the population on formation of assortment of the trading enterprise". This work is devoted to identifying trends in the formation of demand for flooring and optimize the range. In the process of research the following tasks were solved: - to study the market for floor coverings and the consumer market of floor coverings, its demographic characteristics, the level and dynamics of income, preferences in types of floor coverings; - to analyse organisational and economic characteristics of the specialised floor coverings shop Galereya Uyuta Ltd and to study the state of assortment policy; - to analyse organisational and economic characteristics of DIY shop of "Leroy Merlin Vostok" Ltd. and to study the state of assortment policy; - to determine the impact of income changes on demand for flooring- to study consumer preferences of floor coverings for trade enterprises of a specialised type "floor coverings" and DIY shops and develop directions for improvement of the assortment. The work resulted in a marketing study of consumer preferences in the flooring market and the development of an optimised assortment structure for the specialised flooring shop Galereya Uyuta LLC and the DIY shop Leroy Merlin Vostok LLC.