title: Ð ÑÐ½Ð¾Ðº ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸ Ð² ÑÑÑÑÐºÑÑÑÐµ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð¹ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ¸ XXI Ð²ÐµÐºÐ° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«Alibaba groupÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The e-commerce market in the structure of the Chinese economy of the XXI century (on the example of the company Â«Alibaba groupÂ»)
Creators: name: ÐÐµÐ´Ð²ÐµÐ´ÐµÐ²Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ
Alibaba group
ÐÐ¸ÑÐ°Ð¹
ÑÑÐ½Ð¾Ðº
ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð°Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ñ
Taobao
Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ð°
company
China
market
e-commerce
platform

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐ¾ÑÐµÑÑÐ° ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐºÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð³Ð¾ ÑÑÐ½ÐºÐ° ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸ Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«Alibaba groupÂ», Ð° ÑÐ°ÐºÐ¶Ðµ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐ¸ÑÐ¸Ð½ ÑÑÐ¿ÐµÑÐ½Ð¾Ð³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐÐ¸ÑÐ°Ñ Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«Alibaba groupÂ» Ð² ÑÑÐ¾Ð¹ ÑÑÐµÑÐµ. ÐÐ°Ð´Ð°ÑÐ¸, Ð¸Ð·ÑÑÐ¸ÑÑ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ñ Ð¾ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸, Ð¾ ÑÑÐ½ÐºÐµ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸ ÐÐ¸ÑÐ°Ñ Ð¸ Ð¾ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«Alibaba GroupÂ», Ð¾Ð¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ Ð¿Ð¾Ð½ÑÑÐ¸Ðµ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸, Ð²ÑÐ´ÐµÐ»Ð¸ÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð²Ð¸Ð´Ñ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸. Ð ÑÐ°ÐºÐ¶Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÑ Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¸ ÑÑÐ°Ð½Ð¾Ð²Ð»ÐµÐ½Ð¸Ðµ ÑÑÐ½ÐºÐ° ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸ Ð² ÑÑÑÑÐºÑÑÑÐµ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ¸ ÐÐ¸ÑÐ°Ñ, Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐ¾Ð±ÑÑÐ¸Ñ Ð½Ð¾Ð²Ð¾Ð³Ð¾ ÑÑÐ°Ð¿Ð° ÑÑÐ½ÐºÐ° ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸ ÐÐ¸ÑÐ°Ñ. ÐÐ·ÑÑÐ¸ÑÑ ÑÑÑÑÐºÑÑÑÑ Â«Alibaba GroupÂ» Ð¸ ÐµÐµ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ, ÐºÐ°Ðº Ð¿ÑÐ¸Ð¼ÐµÑ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ñ ÐÐ¸ÑÐ°Ñ Ð² XXI Ð²ÐµÐºÐµ, Ð¸ Ð¾Ð·Ð½Ð°ÐºÐ¾Ð¼Ð¸ÑÑÑÑ Ñ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÑÐ¼Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«Alibaba GroupÂ» Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÑ ÐµÐµ Ð¼Ð¾Ð´ÐµÐ»Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð±ÑÐ»Ð¾ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¾ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÐºÐ°Ðº Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹, ÑÐ°Ðº Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ. Ð Ð°Ð±Ð¾ÑÐ° Ð½Ð°Ð¿Ð¸ÑÐ°Ð½Ð° Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð´ÐµÐ´ÑÐºÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð¼ÐµÑÐ¾Ð´Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, ÑÐ°ÐºÐ¶Ðµ Ð² ÑÐ°Ð±Ð¾ÑÐµ Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸ÑÑÑ Ð¸ÑÑÐ¾ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð·. Ð ÑÐ¾Ð¼Ñ Ð¶Ðµ Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸ÑÑÑ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿Ð¾Ð½ÑÑÐ¸Ð¹ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸, Ð²Ð¸Ð´Ð¾Ð² ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸, ÑÐ°Ð·Ð½ÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð¸ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼ Ð² ÑÑÐµÑÐµ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸. ÐÐ»Ñ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐ°ÐºÐ¶Ðµ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·ÑÑÑÑÑ ÑÑÐ°ÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð´Ð°Ð½Ð½ÑÐµ, ÑÐ°ÐºÐ¸Ðµ ÐºÐ°Ðº Ð³ÑÐ°ÑÐ¸ÐºÐ¸ Ð´Ð¸Ð°Ð³ÑÐ°Ð¼Ð¼Ñ. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð° Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð° ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð°Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ñ Ð¸ ÐµÑ Ð²Ð¸Ð´Ñ. ÐÐ·ÑÑÐµÐ½Ñ Ð¿ÑÐ¾ÑÐµÑÑ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÑÐ½ÐºÐ° ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸ ÐÐ¸ÑÐ°Ñ, ÑÑÑÑÐºÑÑÑÐ° Ð¸ Ð¿ÑÐ¾ÑÐµÑÑ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«Alibaba GroupÂ». ÐÑÐ»Ð¾ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¾, ÑÑÐ¾ Ð´Ð»Ñ ÑÑÐ¿ÐµÑÐ½Ð¾Ð³Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² ÑÑÐµÑÐµ ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ð¸ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð° Ð¿Ð¾Ð´Ð´ÐµÑÐ¶ÐºÐ° ÑÐ¾ ÑÑÐ¾ÑÐ¾Ð½Ñ Ð³Ð¾ÑÑÐ´Ð°ÑÑÑÐ²Ð°, ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ñ Ð² ÑÑÐ¾Ð¹ ÑÑÐµÑÐµ, ÑÐ¾ÑÐ¾ÑÐ¾ Ð¿ÑÐ¾Ð´ÑÐ¼Ð°Ð½Ð½Ð°Ñ ÑÐ¸ÑÑÐµÐ¼Ð° Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð², ÑÐ¸Ð»ÑÐ½Ð°Ñ ÑÐ¸ÑÑÐµÐ¼Ð° Ð±ÐµÐ·Ð¾Ð¿Ð°ÑÐ½Ð¾ÑÑÐ¸, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ²Ð¾Ð¸ ÑÐ¾Ð±ÑÑÐ²ÐµÐ½Ð½ÑÐµ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ Ð² ÐºÐ°Ð¶Ð´Ð¾Ð¼ Ð²Ð»Ð¸ÑÑÑÐµÐ¼ Ð½Ð° ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½ÑÑ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐ¸Ñ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ð¸.
description: The given work is devoted to studying the development process of the Chinese e-commerce market and the company Â«Alibaba groupÂ», as well as to identify the reasons for the successful development of China and the company Â«Alibaba groupÂ» in this area. Tasks, to study information about e-commerce, about the e-commerce market of China and about the company Â«Alibaba GroupÂ», to define the concept of e-commerce, to identify the main types of e-commerce. And also, to investigate and analyze the formation and formation of the e-commerce market in the structure of the Chinese economy, and to consider the main events of the new stage of the e-commerce market in China. To study the structure of the Alibaba Group and its main platforms, as an example of e-commerce in China in the XXI century, and to get acquainted with the features of the development of the Alibaba Group company to explore its development model. The study was conducted on the basis of both domestic and foreign literature. The work is written on the basis of the deductive method of research, and the historical analysis is also carried out in the work. In addition, a comparative analysis of the concepts of e-commerce, types of e-commerce, different companies and platforms in the field of e-commerce is carried out. Statistical data, such as graphs and charts, are also used for analysis. As a result, e-commerce and its types were analyzed. The process of development of the Chinese e-commerce market, the structure and development process of the company Â«Alibaba GroupÂ» are studied. It was revealed that the successful development of the company in the field of e-commerce requires support from the state, competition in this area, a well-designed customer service system, a strong security system, as well as its own platforms in each direction affecting e-commerce.