title: Ð¤Ð¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÑÑÐ´Ð¸Ð¸ Ð·Ð²ÑÐºÐ¾Ð·Ð°Ð¿Ð¸ÑÐ¸ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÐ¸ÑÑÐ¾Ð²ÑÑ ÑÐµÑÐ²Ð¸ÑÐ¾Ð²
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Forming of marketing strategy for recording studio on a basis of digital services
Creators: name: ÐÐ¾Ð¹ÑÐµÐ², Ð Ð¾Ð¼Ð°Ð½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÐµÐ¹
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
promotion
marketing
digital marketing
marketing strategy
social media marketing
social media

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description: The given work is devoted to studying and forming of marketing strategy for an enterprise of small business, i.e. recording studio, working in the field of service in music industry. The research set the following goals: 1. Studying features of business lines and current operational challenges. 2. Creation of the offer, forming marketing strategy on a basis of digital srevices. 3. Realization of the offered strategy and description of operational nuances in aspects of project work. 4. Analysis of the conducted activity and assessment of economic effectiveness. The work was fulfilled on the premises of recording studio âYunoâ which included collection of factual and operational information, i.e. business processes, organization structure, communicational methods. The calculations, made during the research, reflect economic effectiveness of the implemented marketing strategy. The analysis of social media data was conducted with help of digital service, called âTarget Hunterâ. Advertising activities were operated with âVk for businessâ informational service. The study resulted into implementation and analysis of the offered marketing strategy. There were developed effective advertisement and marketing guidelines for the development of communicational strategy. The outcome of the research at âYunoâ was a restructureof operational activities and creation of new project workplaces to satisfy business necessities.