title: Ð¡Ð¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐµ ÑÐµÑ Ð½Ð¸ÐºÐ¸ Ð²Ð¾Ð·Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ Ð½Ð° Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐµÑÐ¼Ð°Ð½Ð¸Ð¸)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Modern techniques of influencing consumers (on the example of Germany)
Creators: name: ÐÑÐ¾Ð½ÑÑÐºÐ¸Ð½Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð¾Ð±ÑÐµÑÑÐ²Ð¾ Ð¿Ð¾ÑÑÐµÐ±Ð»ÐµÐ½Ð¸Ñ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÐºÐ¾Ð³Ð½Ð¸ÑÐ¸Ð²Ð½ÑÐµ Ð¸ÑÐºÐ°Ð¶ÐµÐ½Ð¸Ñ
ÑÐ´ÐµÐ»Ð°Ð½Ð¾ Ð² ÐÐµÑÐ¼Ð°Ð½Ð¸Ð¸
consumer society
marketing
cognitive distortions
made in Germany

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description: The topic of the graduate qualification work: "Modern techniques of influencing the consumer (on the example of Germany)". The work is devoted to the study of modern consumer society and the peculiarities of the methods of influencing it, specifically in the FRG. The research objectives are as follows: 1. Defining the essence of the mass consumer society phenomenon. 2. Identifying consumer psychology peculiarities and their impact on decision-making. 3. Analyzing specific features of consumer behaviour and demand in Germany under pandemic conditions. 4. Characterizing the classifications of German society, to identify the factors influencing the German consumer. 5. Identifying the impact of the German-made product image on consumers abroad. Methods of theoretical and comparative analysis of modern consumer society were used in compiling this paper. The analysis of research works by scientists, statistical materials, sociological surveys, visual materials and articles in scientific and news media was carried out. As a result, the specific features of consumer behaviour and cognitive distortions were analyzed. Through comparing specific cultural and social characteristics of different social segments in Germany, features, strengths and weaknesses in influencing certain categories of consumers were highlighted.Â