title: ÐÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÑÐ²ÐµÐ´ÑÐºÐ¾Ð³Ð¾ ÐºÐ¾Ð½ÑÐµÑÐ½Ð° IKEA Ð² ÐÐ¸ÑÐ°Ð¹ÑÐºÐ¾Ð¹ ÐÐ°ÑÐ¾Ð´Ð½Ð¾Ð¹ Ð ÐµÑÐ¿ÑÐ±Ð»Ð¸ÐºÐµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Activities of the Swedish concern IKEA in the People's Republic of China
Creators: name: ÐÐ¸ Ð¡ÑÐ¾ÑÑÐ°Ð½Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÑÐ° ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐºÐ¾Ð½ÑÐµÑÐ½Ð° IKEA
Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÐºÐ¾Ð½ÑÐµÑÐ½Ð° IKEA
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ ÐºÐ¾Ð½ÑÐµÑÐ½Ð° IKEA
Ð³ÑÑÐ¿Ð¿Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹
era development of IKEA concern
activities of the IKEA concern
efficiency of the IKEA concern
consumer groups

description: Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ: Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð¸ IKEA Ð½Ð° ÑÑÐ½ÐºÐµ ÐÐÐ . ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð¿ÑÐ¸Ð²ÐµÐ´ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÐ»Ð¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ ÑÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1) ÐÐ·ÑÑÐ¸ÑÑ Ð¸ÑÑÐ¾ÑÐ¸Ñ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐºÐ¾Ð½ÑÐµÑÐ½Ð° IKEA; 2) ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÑ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÐºÐ¾Ð½ÑÐµÑÐ½Ð° IKEA Ð² ÑÐ°Ð·Ð½ÑÑ ÑÑÑÐ°Ð½Ð°Ñ Ð¼Ð¸ÑÐ°; 3) ÐÐ·ÑÑÐ¸ÑÑ Ð¿ÑÐ¾ÑÐµÑÑ Ð¿ÑÐ¾Ð½Ð¸ÐºÐ½Ð¾Ð²ÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÑÐµÑÐ½Ð° IKEA Ð½Ð° ÑÑÐ½Ð¾Ðº ÐÐ¸ÑÐ°Ñ; 4) ÐÑÐ°ÑÐ°ÐºÑÐµÑÐ¸Ð·Ð¾Ð²Ð°ÑÑ Ð¾ÑÐ´ÐµÐ» ÐºÐ¾Ð½ÑÐµÑÐ½Ð° IKEA Ð² ÐÐ¸ÑÐ°Ðµ; 5) ÐÑÐ°ÑÐ°ÐºÑÐµÑÐ¸Ð·Ð¾Ð²Ð°ÑÑ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ IKEA Ð² Ð¡ÐµÐ²ÐµÑÐ½Ð¾Ð¹ ÐÐ²ÑÐ¾Ð¿Ðµ Ð¸ ÐÐ¸ÑÐ°Ðµ ÑÐµÑÐµÐ· Ð¿ÑÐ¸Ð·Ð¼Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ¸Ñ ÐºÑÐ»ÑÑÑÑ ÐÐ°Ð¿Ð°Ð´Ð° Ð¸ ÐÐ¾ÑÑÐ¾ÐºÐ°. ÐÐ±ÑÐµÐºÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ â ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ IKEA Ð½Ð° ÑÑÐ½ÐºÐµ ÐÐÐ . ÐÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ â ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸. Ð£ÑÐ¿ÐµÑ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° Ð¼ÐµÐ±ÐµÐ»Ð¸ IKEA ÑÐ°ÐºÐ¶Ðµ Ð³Ð¾Ð²Ð¾ÑÐ¸Ñ Ð½Ð°Ð¼ Ð¾ ÑÐ¾Ð¼, ÑÑÐ¾ ÑÐ¾ÑÐ¾ÑÐ¸Ð¹ Ð´Ð¸Ð·Ð°Ð¹Ð½ Ð¿ÑÐ¾Ð´ÑÐºÑÐ° ÑÐ°ÐºÐ¶Ðµ ÑÑÐµÐ±ÑÐµÑ ÑÐ¾ÑÐ¾ÑÐµÐ³Ð¾ Ð¼ÐµÑÐ¾Ð´Ð° Ð´ÐµÐ¼Ð¾Ð½ÑÑÑÐ°ÑÐ¸Ð¸ Ð´Ð»Ñ Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² Ð¸ ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶. ÐÐ°Ð³Ð°Ð·Ð¸Ð½Ñ ÑÐ¾Ð²Ð°ÑÐ¾Ð² Ð´Ð»Ñ Ð´Ð¾Ð¼Ð° IKEA Ð²ÐºÐ»ÑÑÐ°ÑÑ Ð² ÑÐµÐ±Ñ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ðµ Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ, Ð´ÐµÐ¼Ð¾Ð½ÑÑÑÐ°ÑÐ¸Ñ, Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸, ÑÐ°Ð·Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ Ð¸ Ð´ÑÑÐ³Ð¸Ðµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ. ÐÐ»Ð°ÑÑÐ¾ÑÐ¼Ð° â ÑÑÐ¾ Ð½Ðµ Ð¿ÑÐ¾ÑÑÐ¾ Ð¿ÑÐ¾Ð´Ð°Ð¶Ð¸. ÐÐ¸ÑÐ°Ð¹ÑÐºÐ¸Ð¹ ÑÑÐ½Ð¾Ðº ÑÐ¾Ð²Ð°ÑÐ¾Ð² Ð´Ð»Ñ Ð´Ð¾Ð¼Ð°, ÐºÐ°Ðº Ð¿ÑÐ°Ð²Ð¸Ð»Ð¾, Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÑÐµÑ ÑÐ¾Ð±Ð¾Ð¹ Ð¼Ð¾Ð´ÐµÐ»Ñ ÑÐ¾Ð·Ð½Ð¸ÑÐ½ÑÑ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð¾Ð² Ñ Ð½ÐµÐ±Ð¾Ð»ÑÑÐ¸Ð¼Ð¸ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð°Ð¼Ð¸, Ð² ÐºÐ¾ÑÐ¾ÑÑÑ Ð¾ÑÑÑÑÑÑÐ²ÑÐµÑ Ð±Ð¾Ð»ÑÑÐ°Ñ Ð´ÐµÐ¼Ð¾Ð½ÑÑÑÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ Ð¿Ð»Ð¾ÑÐ°Ð´ÐºÐ° Ð¸ Ð´ÑÑÐ³Ð¸Ðµ Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐµ ÑÑÐ»ÑÐ³Ð¸, Ð¿Ð¾ÑÑÐ¾Ð¼Ñ ÑÑÐ½Ð¾Ðº Ð½Ðµ Ð¾ÑÐµÐ½Ñ ÑÐ¾ÑÐ¾Ñ.
description: The theme of the final qualifying work: "Activities of the Swedish concern IKEA in the People's Republic of China". Purpose of work: improving the efficiency of the commercial activities of the IKEA corporation in the PRC market. Based on the stated purpose of the study, the following tasks were formulated: 1) Study the history of the creation and development of the IKEA concern; 2) Research the activities of the IKEA concern in different countries of the world; 3) Study the process of penetration of the IKEA concern into the Chinese market; 4) Describe the department of the IKEA concern in China; 5) To characterize IKEA consumers in Northern Europe and China through the prism of differences between the cultures of the West and the East. The object of the research is the IKEA company in the PRC market. The subject of the research is the efficiency of the company, the efficiency of commercial activities. Relatives and acquaintances became the main source of information on IKEA as a whole and on its products â 58% of respondents learned about IKEA from them. 23% of respondents learned about the company from the Internet: the official website, social networks, advertising, etc. According to the assessment of the assortment, 37% of the respondents said that IKEA has a fairly wide range of goods. At the same time, 49% answered that the breadth of the assortment is satisfactory.