title: ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð²Ð»Ð¸ÑÐ½Ð¸Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð½Ð° Ð¿ÑÐ¸Ð±ÑÐ»ÑÐ½Ð¾ÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÐ°ÑÑÐ½Ð¾Ð³Ð¾ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ ÑÑÑÐµÐ¶Ð´ÐµÐ½Ð¸Ñ English First)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Study on the effects of marketing events on the company's profit (on the example of private educational establishment English First)
Creators: name: ÐÑÑÐ¶Ð¸Ð¹, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¿ÑÐ¸Ð±ÑÐ»Ñ
ÑÐµÐ½ÑÐ°Ð±ÐµÐ»ÑÐ½Ð¾ÑÑÑ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÐºÐ°
CRM ÑÐ¸ÑÑÐµÐ¼Ð°
profit
profitability
marketing events
marketing logistics
CRM-system

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¸Ì ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¸Ì ÑÐ°Ð±Ð¾ÑÑ: Â«ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð²Ð»Ð¸ÑÐ½Ð¸Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¸Ì Ð½Ð° Ð¿ÑÐ¸Ð±ÑÐ»ÑÐ½Ð¾ÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÐ°ÑÑÐ½Ð¾Ð³Ð¾ Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ ÑÑÑÐµÐ¶Ð´ÐµÐ½Ð¸Ñ English First).
ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð°Ð½Ð°Ð»Ð¸Ð·Ñ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾Ð³Ð¾ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð¿ÑÐ¸Ð±ÑÐ»ÑÐ½Ð¾ÑÑÐ¸, Ð° ÑÐ°ÐºÐ¶Ðµ Ð²Ð»Ð¸ÑÐ½Ð¸Ñ Ð¾ÑÐ´ÐµÐ»Ð° Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð½Ð° ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¸Ð±ÑÐ»Ð¸. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ:
1. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¸Ì Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸.
2. ÐÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ñ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸.
3. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ»Ð°Ð±ÑÑ Ð¼ÐµÑÑ Ð² Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¸Ì ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸, CRM-ÑÐ¸ÑÑÐµÐ¼Ðµ Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿ÑÐ¸ÑÐ¸Ð½ Ð¸Ñ Ð²Ð¾Ð·Ð½Ð¸ÐºÐ½Ð¾Ð²ÐµÐ½Ð¸Ñ.
4. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸Ì Ð¿Ð¾ Ð¿ÑÐµÐ´Ð¾ÑÐ²ÑÐ°ÑÐµÐ½Ð¸Ñ Ð¸ ÑÑÑÑÐ°Ð½ÐµÐ½Ð¸Ñ Ð¿ÑÐ¸ÑÐ¸Ð½ Ð¾ÑÑÑÑÑÑÐ²Ð¸Ñ Ð¿ÑÐ¸Ð±ÑÐ»Ð¸.
Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ ÐÐ¦ Â«ÐÐ¤ ÐÐ½Ð³Ð»Ð¸Ñ Ð¤ÐµÑÑÂ», Ð³Ð´Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð»ÑÑ Ð´Ð¾ÐºÑÐ¼ÐµÐ½ÑÐ¾Ð¾Ð±Ð¾ÑÐ¾Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð¾ÑÐ´ÐµÐ»Ð¾Ð² Ð¿ÑÐ¾Ð´Ð°Ð¶, ÑÐµÐ»ÐµÐ¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°. ÐÑÐ»Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ñ ÑÐ°ÑÑÐµÑÑ, Ð½Ð°Ð³Ð»ÑÐ´Ð½Ð¾ Ð¿Ð¾ÐºÐ°Ð·ÑÐ²Ð°ÑÑÐ¸Ðµ Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸Ì Ð½Ð° ÐºÐ¾Ð½ÐµÑÐ½ÑÐ¸Ì ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÐ¸Ì ÑÐµÐ·ÑÐ»ÑÑÐ°Ñ.
Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð° Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð½Ð¾Ð²Ð¾Ð¸Ì Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¸Ì ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÐºÐ° Ð¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÑÑÑÑÐ°Ð½ÐµÐ½Ð¸Ñ Ð½ÐµÐ´Ð¾ÑÐµÑÐ¾Ð² Ð² ÑÐ°Ð±Ð¾ÑÐµ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¸Ì ÑÐ¸ÑÑÐµÐ¼Ñ, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ñ Ð½Ð° Ð¿Ð¾Ð¼Ð¾ÑÑ Ð² ÑÐ°Ð±Ð¾ÑÐµ Ð¾ÑÐ´ÐµÐ»Ñ ÑÐµÐ»ÐµÐ¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¸Ì, Ð±ÑÐ»Ð¾ Ð¿ÑÐ¸Ð½ÑÑÐ¾ ÑÐµÑÐµÐ½Ð¸Ðµ Ð¾ Ð¿Ð¾Ð»Ð½Ð¾Ð¼ Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ð¸ Ð´ÑÐ±Ð»Ð¸ÐºÐ°ÑÐ½Ð¾Ð¸Ì ÑÑÐµÐ¼Ñ, Ð¿ÐµÑÐµÐ½Ð°ÑÑÑÐ¾Ð¸ÌÐºÐµ Ð²Ð·Ð°Ð¸Ð¼Ð¾ÑÐ²ÑÐ·Ð¸ Ð¼ÐµÐ¶Ð´Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÐ¼Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¼Ð¸ ÐºÐ°Ð½Ð°Ð»Ð°Ð¼Ð¸ Ð¸ ÑÐ¸ÑÑÐµÐ¼Ð¾Ð¸Ì, ÑÐ¶ÐµÑÑÐ¾ÑÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÑÑÐ¾Ð»Ñ ÑÑÐºÐ¾Ð²Ð¾Ð´ÑÑÐ²Ð¾Ð¼ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ¾Ð² Ð¾ÑÐ´ÐµÐ»Ð¾Ð² ÑÐµÐ»ÐµÐ¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð¸ Ð¿ÑÐ¾Ð´Ð°Ð¶. ÐÐ¾ Ð¾ÐºÐ¾Ð½ÑÐ°Ð½Ð¸Ñ Ð¿ÑÐ¾ÑÐµÐ´ÑÑÑ Ð¾Ð±Ð½Ð¾Ð²Ð»ÐµÐ½Ð¸Ñ Ð±ÑÐ» Ð¿Ð¾Ð»ÑÑÐµÐ½ Ð°ÐºÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ.
description: The subject of the graduate qualification work is âStudy on the effects of marketing events on the companyâs profit (on the example of private educational establishment âEnglish Firstâ)â.
The given work is devoted to analysis of financial conditions of the company, itâs profitability and the influence of marketing department on a profit generation. The research set the following goals:
1. Studying financial situation and marketing policy of the company.
2. Detection of the most significant economic problems.
3. Analysis of the marketing campaigns and CRM-system
weaknesses and causes of their occurrence.
4. Development of guidelines for prevention and elimination causes of the absence of profit.
The work was fulfilled on the premises of EC âEF English Firstâ, which included documents circulation analysis and work efficiency of marketing, telemarketing and sales departments. The calculation, made during this research, shows the impact of marketing campaigns on end financial result.
As a result, the effectiveness of introducing a new marketing campaign was analyzed, as well as marketing logistics and the effectiveness of the CRM system. Recommendations on the elimination of shortcomings in the work of the information system were developed, which are aimed at assisting the telemarketing department in their work. Based on the studies, it was decided to completely change the duplicate scheme, reconfigure the relationship between the various marketing channels and the system, tighten control by the management of telemarketing and sales departments. At the end of the update procedure, and implementation certificate was received.