title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÑÐ¸ÑÑÑÐºÐ¾Ð³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ° Ð½Ð° ÑÐµÐ³Ð¸Ð¾Ð½Ð°Ð»ÑÐ½Ð¾Ð¼ ÑÑÐ½ÐºÐµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a project for the promotion of a tourist product on the regional market
Creators: name: ÐÑÐ·ÑÐ¼ÐµÐ½ÐºÐ¾, ÐÐ°ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÑÑÐ¸ÑÑÑÐºÐ¸Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÑÑÑÐ¸Ð·Ð¼
ÑÐµÐºÐ»Ð°Ð¼Ð°
Ð¾ÑÐµÐ½ÐºÐ° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸
tourist product
promotion
tourism
advertising
assessment of economic efficiency

description: ÐÐ±ÑÐµÐºÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ° â ÐÐ±ÑÐµÑÑÐ²Ð¾ Ð¡ ÐÐ³ÑÐ°Ð½Ð¸ÑÐµÐ½Ð½Ð¾Ð¹ ÐÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑÑ Â«ÐÐ¾Ð½Ð¢ÑÑÐÐ°Ð»ÑÂ»â ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ°Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ, ÐºÐ¾ÑÐ¾ÑÐ°Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð²Ð¸Ð·Ð¾Ð²ÑÐ¼ ÑÐµÐ½ÑÑÐ¾Ð¼ Ð¸ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ð¼ Ð¾Ð¿ÐµÑÐ°ÑÐ¾ÑÐ¾Ð¼ Ð² Ð³Ð¾ÑÐ¾Ð´Ðµ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³. ÐÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ° â Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÑÐ¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð² Ð¾Ð±ÑÐµÐºÑÐ° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ. Ð¦ÐµÐ»ÑÑ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÑÑÐµÑÑÐ²ÑÑÑÐµÐ¹ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÑÐ¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð², Ð² ÑÑÐµÑÐµ ÑÑÑÐ¸Ð·Ð¼Ð°. Ð ÑÐ¾Ð´Ðµ Ð½Ð°Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ Ð¸Ð·ÑÑÐµÐ½Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÐºÐ¾-Ð¼ÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ðµ Ð°ÑÐ¿ÐµÐºÑÑ Ð¿Ð¾ ÑÐµÐ¼Ðµ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑ, Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÑÐ¸ÑÑÑÐºÐ¾Ð³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ°, Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð²Ð½ÐµÑÐ½ÑÑ Ð¸ Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ðµ ÑÑÐµÐ´Ñ, ÑÑÑÑÐºÑÑÑÐ° Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð° Ð¸ ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ðµ ÑÐ¿Ð¾ÑÐ¾Ð±Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÑÐ¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð². Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ ÑÐ°Ð±Ð¾ÑÑ Ð½Ð°Ð´ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ° Ð±ÑÐ»Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐºÐ¸ ÑÑÑÐµÑÑÐ²ÑÑÑÐµÐ¹ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÑÐ¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð² Ð¾Ð±ÑÐµÐºÑÐ° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÑÑÐ¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð² ÐÐÐ Â«ÐÐ¾Ð½Ð¢ÑÑÐÐ°Ð»ÑÂ».
description: The object of research of this graduate qualification work of a bachelor is the Limited Liability Company "KonTurBalt" - a commercial company that is a visa center and a tourist operator in the city of St. Petersburg. The subject of research of the final qualifying work of a bachelor is a program for the promotion of tourism products of the research object. The purpose of this work is to substantiate measures to improve the existing program for the promotion of tourism products in the field of tourism. In the course of writing this work, theoretical and methodological aspects on the topic of a tourist product, features of promoting a tourist product were studied, the external and internal environments, the structure of personnel and existing ways of promoting tourist products were analyzed. As a result of work on the final qualifying work of the bachelor, the shortcomings of the existing program for promoting tourism products of the research object were identified and economically justified measures were proposed to improve the program for promoting tourism products of KonTurBalt LLC.