title: Ð¡Ð¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐµ Ð¼ÐµÐ´Ð¸Ð°ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð² ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸ÑÑ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Modern media technologies in strategic communications
Creators: name: ÐÐ¾Ð»ÐºÐ¾Ð²Ð°, ÐÑÐµÐ½Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐµÐ¹Ð½Ð¼ÐµÐ½ÑÐ½ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
Ð¼ÐµÐ´Ð¸Ð°ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ðµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾-Ð´ÐµÐ»Ð¾Ð²ÑÐµ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ð°
ÐºÑÐµÐ°ÑÐ¸Ð²Ð½ÑÐµ ÐºÐ»Ð°ÑÑÐµÑÑ
ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ñ ÑÐµÐ¹Ð½Ð¼ÐµÐ½ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹
ÑÐµÐ½Ð¾Ð²Ð°ÑÐ¸Ñ
Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾-Ð´ÐµÐ»Ð¾Ð²Ð¾Ðµ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ð¾ OOO Â«Ð£Ð Â«Ð¡ÐµÐ²ÐºÐ°Ð±ÐµÐ»Ñ ÐÐ¾ÑÑÂ»
tainment-communications
media-technologies
strategic communications
public-business spaces
creative clusters
classification of tainment-communications
renovation
public-business space of Â«MCÂ» Sevkabel PortÂ» LTD

description: Ð Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð° Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐ¾ÑÐ½Ð¾Ð³Ð¾ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»Ð° ÑÐµÐ¹Ð½Ð¼ÐµÐ½ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ ÐºÐ°Ðº ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ Ð¼ÐµÐ´Ð¸Ð°ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð² Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾-Ð´ÐµÐ»Ð¾Ð²ÑÑ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ². Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¸ÑÑÐ»ÐµÐ´ÑÐµÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ ÑÐµÐ¹Ð½Ð¼ÐµÐ½ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹ Ð² ÑÑÐµÑÐµ B2C, Ð° ÑÐ°ÐºÐ¶Ðµ Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ ÑÐ°ÐºÐ¸Ñ Ð¼ÐµÐ´Ð¸Ð°ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð½Ð° Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ðµ Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸Ð¹ Ð² ÑÑÐµÑÐµ B2B. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾-Ð´ÐµÐ»Ð¾Ð²ÑÑ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ², ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹, ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÐµÐ¹Ð½Ð¼ÐµÐ½ÑÐ½ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ð¿Ð¾ ÑÐµÐ»Ð¸ Ð¸Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ. ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÑÑÑÑ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐµ Ð¼ÐµÐ´Ð¸Ð°ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð² ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸ÑÑ. Ð ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð¿ÑÐµÐ´Ð¼ÐµÑÐ° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÑÑÑÑ ÑÐµÐ¹Ð½Ð¼ÐµÐ½ÑÐ½ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ ÐºÐ°Ðº ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐµ Ð¼ÐµÐ´Ð¸Ð°ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð² Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐÐ Â«Ð£Ð Â«Ð¡ÐµÐ²ÐºÐ°Ð±ÐµÐ»Ñ ÐÐ¾ÑÑÂ». Ð­Ð¼Ð¿Ð¸ÑÐ¸ÑÐµÑÐºÑÑ Ð±Ð°Ð·Ñ ÑÐ¾ÑÑÐ°Ð²Ð»ÑÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð² ÑÐ¾ÑÐ¼Ð°ÑÐµ ÑÐµÑÐ¸Ð¸ ÑÐºÑÐ¿ÐµÑÑÐ½ÑÑ Ð¸Ð½ÑÐµÑÐ²ÑÑ Ñ ÑÑÐºÐ¾Ð²Ð¾Ð´Ð¸ÑÐµÐ»ÑÐ¼Ð¸ Ð¾ÑÐ´ÐµÐ»Ð¾Ð² Ð¿Ð¾ ÑÐ²ÑÐ·ÑÐ¼ Ñ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑÑ Ð² ÐÐÐ. Ð Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð¹ ÑÑÐµÐ´Ñ, SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, STEP-Ð°Ð½Ð°Ð»Ð¸Ð·. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ¹Ð½Ð¼ÐµÐ½ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹, Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½ Ð¿ÑÐ¾ÐµÐºÑ Ð±ÑÐ´Ð¶ÐµÑÐ°, ÐºÐ°Ð»ÐµÐ½Ð´Ð°ÑÐ½ÑÐ¹ Ð³ÑÐ°ÑÐ¸Ðº, Ð° ÑÐ°ÐºÐ¶Ðµ ÐºÑÐ¸ÑÐµÑÐ¸Ð¸ Ð¾ÑÐµÐ½ÐºÐ¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸.
description: This dissertation examines the problem of the lack of use of the potential of tainment-communications as modern media technologies in the work of public-business spaces. The paper analyzes the use of tainment-communications in B2C sector, as well as the influence of such media technologies on the relations in B2B sphere. The features of the functioning of public-business spaces, the theoretical foundations of strategic communications are discussed, and tainment-communications are classified according to the purpose of their use. The object of the study is modern media technologies in strategic communications. The subject of the study is considered tainment-communications as modern media technologies in the business of LLC Â«MCÂ» Sevkabel PortÂ». The empirical base consists of a series of expert interviews with the heads of the public relations departments in the public-business spaces. In practical part analysis of competitive environment, SWOT-analysis, STEP-analysis was created. As a result the concept of tainment-communications application was developed, the draft budget, calendar schedule, as well as the criteria for assessing effectiveness were presented.