title: ÐÑÐ±Ð¾Ñ Ð¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ CRV-ÑÐ¸ÑÑÐµÐ¼Ñ Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«Ð¦ÐµÐ½ÑÑ Ð²ÑÐ¾ÑÐ¸ÑÐ½Ð¾Ð³Ð¾ Ð¶Ð¸Ð»ÑÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Selection and implementation of a CRM system in an enterprise (with the example of "Centr vtorichnogo zhilya" LLC)
Creators: name: ÐÐ¸ÐºÐ¸ÑÐ¸Ð½, ÐÐ³Ð¾ÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Crm-ÑÐ¸ÑÑÐµÐ¼Ð°
Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ðµ
Ð²ÑÐ±Ð¾Ñ ÑÐ¸ÑÑÐµÐ¼Ñ
ÑÐ¸ÐµÐ»ÑÐ¾ÑÑÐºÐ°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑ
Crm system
implementation
selection
real estate business
business process

description: Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ - ÐÐ½ÐµÐ´ÑÐµÐ½Ð¸Ðµ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹Â Â  ÑÐ¸ÑÑÐµÐ¼ÑÂ Â  Ð²Â Â  Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð¾ Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÐ¸ ÐÐÐ Â«Ð¦ÐµÐ½ÑÑ Ð²ÑÐ¾ÑÐ¸ÑÐ½Ð¾Ð³Ð¾ Ð¶Ð¸Ð»ÑÑÂ» Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÐ¾Ð·ÑÐ¹ÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ. Ð Ð°Ð±Ð¾ÑÑ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°Ñ ÐÐÐ Â«Ð¦ÐµÐ½ÑÑ Ð²ÑÐ¾ÑÐ¸ÑÐ½Ð¾Ð³Ð¾ Ð¶Ð¸Ð»ÑÑÂ». ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ: Ð°Ð½Ð°Ð»Ð¸Ð·, ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ñ, ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ðµ, Ð¸Ð·Ð¼ÐµÑÐµÐ½Ð¸Ðµ, ÑÐ¸ÑÑÐµÐ¼Ð½ÑÐ¹ Ð¿Ð¾Ð´ÑÐ¾Ð´. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ:1. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¾Ð·ÑÐ¹ÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÐÐÐ Â«Ð¦ÐµÐ½ÑÑ Ð²ÑÐ¾ÑÐ¸ÑÐ½Ð¾Ð³Ð¾ Ð¶Ð¸Ð»ÑÑÂ».2. ÐÑÑÐ²Ð»ÐµÐ½Ñ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð° Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÑ Ð²Ð¾ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ð¸ ÑÐ¸ÑÑÐµÐ¼Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸ÑÐ¼Ð¸ Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸.3. ÐÐ±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½ Ð²ÑÐ±Ð¾Ñ ÑÐ¸ÑÑÐµÐ¼Ñ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿Ð»Ð°Ð½Ð° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¿Ð¾ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ. ÐÐ±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÐÐÐ  - ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð¼Ð¾Ð³ÑÑ Ð±ÑÑÑ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¸ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ñ Ð´Ð»Ñ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÑÐ¸ÑÑÐµÐ¼Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸ÑÐ¼Ð¸ Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸ Ð² Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð¾ Ð½ÐµÐ´Ð²Ð¸Ð¶Ð¸Ð¼Ð¾ÑÑÐ¸. ÐÑÐ²Ð¾Ð´Ñ. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð¼ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð½ÐµÐ¿Ð¾ÑÑÐµÐ´ÑÑÐ²ÐµÐ½Ð½Ð¾ Ð¿ÑÐ¾ÐµÐºÑ Ð¿Ð¾ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ CRM-cÐ¸ÑÑÐµÐ¼Ñ. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐ¾Ð·ÑÐ¹ÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð±ÑÐ»Ð¾ Ð¿ÑÐ¸Ð½ÑÑÐ¾ ÑÐµÑÐµÐ½Ð¸Ðµ Ð¾ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÐ¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ¸ÑÑÐµÐ¼Ñ. ÐÐ¾ÑÐ»Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÑÐ½ÐºÐ° Ð³Ð¾ÑÐ¾Ð²ÑÑ CRM-ÑÐ¸ÑÑÐµÐ¼ Ð´Ð»Ñ Ð±Ð¸Ð·Ð½ÐµÑÐ° Ð¸ Ð¸Ñ ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ñ Ð±ÑÐ»Ð° Ð²ÑÐ±ÑÐ°Ð½Ð° Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ Ð¿Ð¾Ð´ÑÐ¾Ð´ÑÑÐ°Ñ ÑÐ¸ÑÑÐµÐ¼Ð°, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿Ð»Ð°Ð½ ÐµÐµ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¸ ÑÐ°ÑÑÑÐ¸ÑÐ°Ð½Ð° ÑÐ¾Ð²Ð¾ÐºÑÐ¿Ð½Ð°Ñ ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÑ Ð²Ð»Ð°Ð´ÐµÐ½Ð¸Ñ ÑÑÐ¾ÐºÐ¾Ð¼ Ð½Ð° 5 Ð»ÐµÑ ÐºÐ¾ÑÐ¾ÑÐ°Ñ ÑÐ¾ÑÑÐ°Ð²Ð¸Ð»Ð° 3733349 ÑÑÐ±.
description: The aim of the graduate qualification work is implementation of an information system in the real estate agency "Centr vtorichnogo zhilya" LLC to improve the business operations of the company. The work has been carried out on the materials of "Centr vtorichnogo zhilya" LLC.Research methods used: analysis, classification, comparison, measurement, systematic approach. The main results of the graduate qualification work:1. An analysis of the economic activity of the company "Centr vtorichnogo zhilya" LLC has been conducted.2. Identified problems of the organization and justified the need for the implementation of customer relationship management system.3. The choice of the system is justified and the project plan for implementation is developed. The areas of the graduate qualification work results application - the results of the final qualification work can be practically applied to implement a customer relationship management system in a real estate agency. Conclusions of graduate qualification work. The result of the final qualification work is a project for the implementation of a CRM system. Based on the analysis of the business activities of the company, a decision was made on the need to implement an information system. After analyzing the market ready CRM-systems for business and comparing them, the most suitable system was selected, a plan for its implementation was developed and the total cost of ownership for a period of 5 years was calculated which was 3733349 rubles.