title: ÐÐ°ÑÐºÐµÑÐ¸Ð½Ð³ ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸Ð¹ ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ Ð³Ð¾ÑÑÐ´Ð°ÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸ÐµÐ¼ ÑÑÑÐ¸Ð·Ð¼Ð° Ð² ÑÐµÐ³Ð¸Ð¾Ð½Ð°Ñ ÐÑÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð·Ð¾Ð½Ñ Ð Ð¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¹ Ð¤ÐµÐ´ÐµÑÐ°ÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Marketing of territories as a tool of state department of tourism development in the regions of the Arctic zone of the Russian Federation
Creators: name: ÐÐ°Ð»Ð°ÐºÐ¸Ð½Ð°, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³ ÑÐµÑÑÐ¸ÑÐ¾ÑÐ¸Ð¹
Ð³Ð¾ÑÑÐ´Ð°ÑÑÑÐ²ÐµÐ½Ð½Ð¾Ðµ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ ÑÑÑÐ¸Ð·Ð¼Ð¾Ð¼
ÑÐµÐ³Ð¸Ð¾Ð½Ñ ÐÑÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð·Ð¾Ð½Ñ Ð Ð¾ÑÑÐ¸Ð¸
Ð°ÑÐºÑÐ¸ÑÐµÑÐºÐ¸Ð¹ ÑÑÑÐ¸Ð·Ð¼
territories marketing
state tourism management
Russian Arctic zone regions
arctic tourism

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description: This work is devoted to the study of the possibility of using the marketing of territories in the tourism of the regions of the Arctic zone of Russia. The research set the following goals: 1. A theoretical study of the marketing of territories, in particular - its influence on the development of tourism. 2. Consideration of domestic and foreign experience in the use of territory marketing. 3. Analysis of the socio-economic development of the regions of the Arctic zone of Russia, in particular - the current level of tourism development. 4. Assessment of state management of tourism development and the current level of use of marketing territories in the regions of the Arctic zone of Russia. 5. Development of proposals for the use of territory marketing as an instrument of state management of tourism development in the regions of the Arctic zone of Russia, assessment of the effectiveness of the proposed measures. The work was based on the study of the experience of using the marketing of territories in other regions of Russia and foreign countries, studies in the field of arctic tourism were examined, the current use of marketing of territories by state authorities of the regions of the Arctic zone of Russia was analyzed. As a result, it was proposed to use the marketing of territories for the entire Arctic zone of Russia, and not for individual regions included in it. This will reduce the cost of each region to promote its own tourism brand, the proposed measures will promote tourism in the Arctic on the international and domestic tourism market.