Pursuing Added Value in the Irish Agri‐Food Sector: An Application of the Global Value Chain Methodology
Creators: name: Heery, Declan
name: O’Donoghue, Cathal
name: Ó Fathartaigh, Mícheál
Publisher: name: CentMa, Intern Center for Management, Communication, and Research
Year: 2016

description: In 2015, under its Food Wise 2025 strategy, the Irish government set itself the ambitious target of increasing Ireland’s
income from agri‐food exports to €19 billion within ten years, an 85 per cent increase. This paper analyses the structure
of the two main food systems in Ireland; the dairy and beef industries, to examine value chain efficiencies in production
needed to achieve such a level of growth. This paper, lays bare a reality characterised by significant inefficiencies and
suggests innovations to increase the competitiveness of the industries internationally. Moreover, the paper recognises
that the ability of stakeholders to add value to primary products in the two main Irish food systems is key to the success
of the Food Wise strategy.
The methodology that the paper employs to analyse the dynamics of the Irish dairy and beef systems is the Global
Value Chain (GVC) methodology championed and developed by the Center on Globalization, Governance &amp;
Competitiveness at Duke University. Through the disaggregation of the various segments that comprise the food
systems, the GVC methodology allows for a multidimensional analysis, and for the identification of where
rationalisation is required and where value may be added to primary products. The paper presents value chain maps
for both the Irish dairy and beef systems to compare and contrast the structures, institutions, characteristics and
effectiveness of the two value chains. The comparison illustrates cogently where rationalisation is needed and where
value may be added.
The paper finds that the Irish dairy system is more fragmented than the systems of other dairy‐producing countries and
that at the farm and processing levels it still requires, despite much rationalisation since the 1980s, substantial
consolidation may still be necessary.
Regarding where value may be added to primary products, the paper finds that in the Irish dairy system there remains
an over‐reliance on basic commodity sales and that innovation to open up entirely new markets, both in terms of
products, such as in the area of sports nutrition, and geographically, such as middle‐eastern markets, with white
cheese, is required. Regarding the Irish beef system it finds that while there is not as much scope for product
diversification, innovation in branding and standardisation could produce a considerable dividend.
Comparing value chain integration, the institutional structure built upon farmer owned cooperatives in the dairy sector
allows for greater coordination and responsiveness to market opportunities. The beef value chain however is much less
integrated, beset by cross‐value chain competition and low levels of trust, which has implications for future value
generation and transformation across the chain.
description: Proceedings in Food System Dynamics, 2016: Proceedings in System Dynamics and Innovation in Food Networks 2016