title: Ð¡ÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¸Ð½ÑÐµÑÐ½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ (ÐÐÐÐÐÐ )
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The strategy of internationalization on the example of the (CONDOR) company
Creators: name: ÐÐ¼ÑÐ¸Ñ, Ð£ÑÑÐ°Ð¼Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð¸Ð½ÑÐµÑÐ½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸
Ð¸Ð½ÑÐµÑÐ½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð½Ð° ÑÑÐ½ÐºÐµ Ð±ÑÑÐ¾Ð²Ð¾Ð¹ ÑÐµÑ Ð½Ð¸ÐºÐ¸
Ð±Ð°ÑÑÐµÑÑ ÐÐ¡Ð Ð² ÑÐ²Ð¾Ð¸Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÑ
ÑÐ°ÐºÑÐ¾ÑÑ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð²Ð½ÐµÑÐ½ÐµÐ¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸
models
internationalization in the home appliance market
barriers encountered by SMEâs in their strategies
factors that influence entry mode.

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑÑÐ²Ð¸Ð»Ð¾ÑÑ_ Ð·Ð°ÐºÐ»ÑÑÐ°ÐµÑÑÑ Ð² ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÐµÐ¶Ð¸Ð¼Ð° Ð²ÑÑÐ¾Ð´Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Condor Ð½Ð° Ð°ÑÑÐ¸ÐºÐ°Ð½ÑÐºÐ¸Ð¹ ÑÑÐ½Ð¾Ðº Ð±ÑÑÐ¾Ð²Ð¾Ð¹ ÑÐµÑÐ½Ð¸ÐºÐ¸. ÐÐ°Ð´Ð°ÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ: - ÐÐ½Ð°Ð»Ð¸Ð· Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´Ð¸ÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾Ð¸Ð·Ð²Ð¾Ð´ÑÑÐ²ÐµÐ½Ð½ÑÑ Ð¿Ð¾Ð´ÑÐ°Ð·Ð´ÐµÐ»ÐµÐ½Ð¸Ð¹ Ð²Ð½ÑÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸; - ÐÑÐµÐ½ÐºÐ° ÑÐ³ÑÐ¾Ð·, Ñ ÐºÐ¾ÑÐ¾ÑÑÐ¼Ð¸ ÑÑÐ°Ð»ÐºÐ¸Ð²Ð°ÐµÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ; - Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐ¶Ð¸Ð¼Ð° Ð²ÑÑÐ¾Ð´Ð° Ð½Ð° Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð¾ÑÑ Ð½Ð° Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°Ñ(ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÑÐµÐ¶Ð¸Ð¼Ð° Ð²ÑÐ¾Ð´Ð° Ð´Ð»Ñ Ð°ÐºÑÐ¸Ð¾Ð½ÐµÑÐ½Ð¾Ð³Ð¾ Ð¾Ð±ÑÐµÑÑÐ²Ð° Condor.). ÐÐµÑÐ¾Ð´Ñ: ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ Ð¾Ð±ÑÐµÐ½Ð°ÑÑÐ½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ Ð¾Ð±ÑÐµÐ½Ð°ÑÑÐ½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÑÐ¾Ð´ÐµÑÐ¶Ð°ÑÐµÐ»ÑÐ½ÑÐ¹ Ð¸ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¼ÐµÑÐ¾Ð´ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¸Ð¹, Ð° ÑÐ°ÐºÐ¶Ðµ ÐºÐ¾Ð½ÐºÑÐµÑÐ½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð² ÑÐ°ÑÑÐ½Ð¾ÑÑÐ¸ Ð¼ÐµÑÐ¾Ð´Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸ Ð¾ÑÐµÐ½ÐºÐ¸ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿ÑÐ¸Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ¾Ð². ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÐÐÐ : -Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹, Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¸ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½ÑÐµÑÐºÐ¾Ð¹ ÑÐµÐ»ÐµÑÐ¾Ð¾Ð±ÑÐ°Ð·Ð½Ð¾ÑÑÐ¸; - Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ ÑÐµÐ¶Ð¸Ð¼Ð° Ð²ÑÐ¾Ð´Ð° Ð½Ð° ÑÐµÐ³Ð¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÐ¹ ÑÑÐ½Ð¾Ðº; - ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¸Ð½ÑÐµÑÐ½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð½Ð° Ð°ÑÑÐ¸ÐºÐ°Ð½ÑÐºÐ¾Ð¼ ÑÑÐ½ÐºÐµ; ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÑÐµÑÑÑ ÐºÐ°Ðº ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾Ð¹ Ð¸Ð½ÑÐµÑÐ½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐµÑÐµÐ· Ð±Ð»Ð¸Ð·Ð»ÐµÐ¶Ð°ÑÐ¸Ð¹ ÑÑÐ½Ð¾Ðº, ÐºÐ¾ÑÐ¾ÑÑÐ¹ Ð¿Ð¾ÑÐ¾Ð¶ Ð½Ð° Ð¼ÐµÑÑÐ½ÑÐ¹ ÑÑÐ½Ð¾Ðº Ñ ÑÐµÐ»ÑÑ Ð¿Ð¾Ð»ÑÑÐµÐ½Ð¸Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¸ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¾Ð¿ÑÑÐ° Ð¸ ÑÐ±Ð¾ÑÐ° Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð´Ð»Ñ Ð¸Ð½ÑÐµÑÐ½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð² Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸Ð¸ Ð´ÑÑÐ³Ð¾Ð³Ð¾ ÑÐµÐ³Ð¸Ð¾Ð½Ð° Ð¸ ÑÑÐ½ÐºÐ°.
description: The aim of the graduate qualification work is to develop an entry mode for the Condor company into the African home appliance market. Tasks of the graduate qualification work: - Analyzing The performance of the production units inside the company; - Evaluating the threats that face the company; - Developing an entry mode to a foreign market; The graduate qualification work was carried out on the basis of developing an entry mode for the Condor joint stock company. Methods: General scientific research methods were used: General scientific research methods were used: content and comparative analysis, the method of analogies, as well as specific research methods, in particular, methods of organizational design and evaluation of investment attractiveness of projects. The main results of the graduate qualification work: -substantiation economic, organizational and managerial feasibility; - proposal of an entry mode regional market; - development of a strategy of internationalization to the African market; The practical significance of the work is determined as a sustainable internationalization strategy through the nearby market which are similar to the local market in aim of gaining managerial and trade experience and gathering information to internationalize toward other region and market.