title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ web-Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð¸ÑÐµÐ»ÑÑÑÐ²Ð° ÐºÐ°Ðº ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: The web-representation as an element of the marketing strategy of the organization
Creators: name: ÐÐ²ÐµÑÐºÐ¸Ð½Ð°, ÐÐ»ÐµÐ½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÑ
ÐºÐ¾ÑÐ¼ÐµÑÐ¸ÑÐµÑÐºÐ¸Ð¹ ÑÑÐ½Ð¾Ðº
strategic marketing
internet-promotion
competitors
cosmetics market

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ web-Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð¸ÑÐµÐ»ÑÑÑÐ²Ð° Ð² ÐºÐ°ÑÐµÑÑÐ²Ðµ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ° Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÐµÐµ Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ Ð½Ð° b2b ÑÑÐ½ÐºÐµ. Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÐ·ÑÑÐµÐ½Ð¾ Ð¿Ð¾Ð½ÑÑÐ¸Ðµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°. 2. ÐÐ·ÑÑÐµÐ½ ÑÐµÑÐ¼Ð¸Ð½ web-Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð¸ÑÐµÐ»ÑÑÑÐ²Ð¾ Ð¸ ÑÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½ Ð½Ð¾Ð²ÑÐ¹ Ð¿Ð¾Ð´ÑÐ¾Ð´ Ðº Ð¿Ð¾Ð½Ð¸Ð¼Ð°Ð½Ð¸Ñ web-Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð¸ÑÐµÐ»ÑÑÑÐ²Ð°, ÐºÐ°Ðº ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. 3. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð° Ð¸ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð° Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ web-Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð¸ÑÐµÐ»ÑÑÑÐ²Ð° Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. 4. ÐÐ·ÑÑÐµÐ½ ÑÑÐ½Ð¾Ðº, Ð² ÐºÐ¾ÑÐ¾ÑÐ¾Ð¼ Ð½Ð°ÑÐ¾Ð´Ð¸ÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ, ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÑ, ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ. 5. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÑÑÐµÐ¼Ð° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ web-Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð¸ÑÐµÐ»ÑÑÑÐ²Ð° Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ Ð¸ Ð¾ÑÐµÐ½ÐµÐ½Ð° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÑÐ½ÐºÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑÐµ. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð°ÑÑ Ð² ÐÑÑÐ¿Ð¿Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Â«ÐÐ°Ð¹Â» ÐÑÐ´ÐµÐ»Ðµ Ð¾Ð¿ÑÐ¾Ð²ÑÑ Ð¿ÑÐ¾Ð´Ð°Ð¶. Ð ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ» Ð¸Ð·ÑÑÐµÐ½Ñ Ð¿Ð¾Ð½ÑÑÐ¸Ñ Â«ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Â» Ð¸ Â«Ð²ÐµÐ±-Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð¸ÑÐµÐ»ÑÑÑÐ²Ð¾Â». ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½ ÑÑÐ½Ð¾Ðº b2b ÑÐµÐ³Ð¼ÐµÐ½ÑÐ°, ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÑ, ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð¼ ÑÐ°Ð±Ð¾ÑÑ ÑÑÐ°Ð»Ð° Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÐ¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð² ÐÐÐ ÐÐ Â«ÐÐ°Ð¹Â» Ð²ÐµÐ±-Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð¸ÑÐµÐ»ÑÑÑÐ²Ð°, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐµÐ³Ð¾ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ Ð¸ Ð²ÑÐ±Ð¾ÑÐ° Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð¸ÑÐµÐ»ÑÑÑÐ²Ð¾ Ð²ÐºÐ»ÑÑÐ°ÐµÑ Ð² ÑÐµÐ±Ñ.
description: This work describes the development of the web-representation's concept as an element of marketing strategy and its implementation in the company on the b2b market. The research solves the following tasks: 1. The concept of marketing strategy was studied. 2. The term web-representation was studied and a new approach to the understanding of web-representation as an element of the company's marketing strategy was formulated. 3. The necessity of introduction of web-representation in the company is considered and grounded. 4. The market where the company is located, her competitors and target audience are studied. 5. The scheme of introducing web-representation in the company was developed and the effectiveness of the implemented strategy of the company's functioning in the Internet was evaluated. The graduate qualification work was fulfilled in the roup of companies "May". During the work the concepts of "strategic marketing" and "web-representation" were studied. The market b2b segment, competitors and the target audience were analyzed. The result of the work was the justification of the necessity of introducing web-representation, development of its concept and the choice of promotion tools, which representation includes.