title: ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð´Ð¾Ð¿Ð¾Ð»Ð½ÐµÐ½Ð½Ð¾Ð¹ ÑÐµÐ°Ð»ÑÐ½Ð¾ÑÑÐ¸ Ð² Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¼ÑÐ·ÐµÑ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¸ÑÐºÑÑÑÑÐ²Ð° Ð­ÑÐ°ÑÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Applying the technologies of augmented reality in the activity of the Erarta museum of contemporary art
Creators: name: Ð¢Ð¸Ð¼ÐºÐ¸Ð½Ð°, ÐÐ»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: Ð´Ð¾Ð¿Ð¾Ð»Ð½ÐµÐ½Ð½Ð°Ñ ÑÐµÐ°Ð»ÑÐ½Ð¾ÑÑÑ
art ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ñ
Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ
Ð¼ÑÐ·ÐµÐ¹Ð½Ð°Ñ ÑÐºÑÐ¿Ð¾Ð·Ð¸ÑÐ¸Ñ
Ð­ÑÐ°ÑÑÐ°
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ Ð²ÑÐ³Ð¾Ð´Ð°
ÐºÐ¾Ð¼Ð¼ÐµÑÑÐµÑÐºÐ°Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ
augmented reality
art technology
application
museum exposition
Erarta
marketing benefits
commercial efficiency

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description: The object of the research is the Erarta Museum of Contemporary Art.
The goal of the final qualifying work is to assess the commercial and marketing benefits from the introduction of the application of aug-mented reality in the Erarta Museum of Contemporary Art.
The features of augmented reality technology were studied both in general and in the museum space.
The assessment of the possibility and expediency of the implementation of augmented reality application was carried out.
The marketing benefit from the implementation of the augmented reality application was evaluated.
A commercial performance assessment was conducted. Simple payback period and simple rate of return were calculated
The introduction of the augmented reality application into the Erarta Museum of Contemporary Art will lead to an increase in the organi-zationâs net profit.