title: ÐÐ»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐ Â«Ð£Ð½Ð¸Ð²ÐµÑÐ¼Ð°Ð³ ÐÐ¾ÑÐºÐ¾Ð²ÑÐºÐ¸Ð¹Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Planning the advertising activities of the organization (on the example of JSC "Moskovskiy Department Store")
Creators: name: ÐÑÑÐ¼Ð¸Ð½Ð°, ÐÐ»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐµÐºÐ»Ð°Ð¼Ð½Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ
ÑÐ½Ð¸Ð²ÐµÑÐ¼Ð°Ð³ "ÐÐ¾ÑÐºÐ¾Ð²ÑÐºÐ¸Ð¹"
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸
advertising activities
marketing activities
the Moskovskiy Depsrtment Store
the effectiveness of the organization

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description: The purpose of the work is to analyze and form recommendations for improving the advertising activities JSC âMoskovskiy Department Storeâ. The research set the following goals: - analysis of the internal and external environment of the organization of JSC âMoskovskiy Department Storeâ; - analysis of the factors determining the state of an urgent marketing problem that needs to be solved; - development of measures to improve advertising activities, development of an advertising campaign and budget; - evaluation of the effectiveness of promotional events. The relevance of the topic is due to the need to plan and improve the advertising strategy in any company, as this is one of the most effective ways to promote goods and services. The sources of information were data from domestic and foreign scientific research literature, official Internet resources. Marketing activities are proposed, the results of which will increase awareness among a new target audience, increase the efficiency of the companys activities and increase audience coverage. Google and Yandex search engines were used to collect the data needed to perform the work. The following programs were used for data processing: Excel.