title: PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð´Ð¾ÑÑÐ³Ð¾Ð²ÑÑ Ð¸Ð½ÑÑÐ¸ÑÑÑÐ¸Ð¹ Ð¿Ð¾ÑÑÐµÐ´ÑÑÐ²Ð¾Ð¼ ÑÐ¾Ð±ÑÑÐ¸Ð¹Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: PR-promotion of cultural and leisure institutions through event communication
Creators: name: ÐÑÑÐ´ÑÐµÐ²Ð°, ÐÑÐ¸ÑÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐ¾Ð±ÑÑÐ¸Ð¹Ð½ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¹
Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ðµ
ÑÑÐ½Ð¾Ðº ÑÐµÐ°ÑÑÐ¾Ð² Ð¸ ÑÐµÐ°ÑÑÐ°Ð»ÑÐ½ÑÑ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹
PR-Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð´Ð¾ÑÑÐ³Ð¾Ð²ÑÐµ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ð°
event communications
activities of organizations
events
the market of theaters and theatrical offers
PR-promotion
cultural and leisure spaces

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ð±ÑÐ»Ð° ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð° Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐµÐ°ÑÑÐ° Â«ÐÐ°ÑÑÐµÑÑÐºÐ°ÑÂ», Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ¾Ð·Ð´Ð°Ð½Ð¾ Ð¸ ÑÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¾ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾Ðµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð² ÑÑÐµÑÐµ ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð´Ð¾ÑÑÐ³Ð¾Ð²ÑÑ Ð¸Ð½ÑÑÐ¸ÑÑÑÐ¸Ð¹. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¿Ð¾Ð´ÑÐ¾Ð±Ð½Ð¾ ÑÐ°Ð·Ð¾Ð±ÑÐ°Ð½Ð¾ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ Â«Ð¡Ð¾Ð±ÑÑÐ¸Ð¹Ð½ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸Â», ÐµÐ³Ð¾ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ°, ÑÐµÐ»Ð¸, ÑÑÐ°Ð¿Ñ, ÑÑÐ¾, Ð² Ð¿Ð¾ÑÐ»ÐµÐ´ÑÑÐ²Ð¸Ð¸, Ð¿Ð¾Ð·Ð²Ð¾Ð»Ð¸Ð»Ð¾ Ð±Ð¾Ð»ÐµÐµ Ð¿Ð¾Ð´ÑÐ¾Ð±Ð½Ð¾ ÑÐ°Ð·Ð¾Ð±ÑÐ°ÑÑ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÑÑ ÑÐ°ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð¸ Ð¿ÑÐ°Ð²Ð¸Ð»ÑÐ½Ð¾ ÑÐ¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾Ðµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ðµ Ð´Ð»Ñ ÑÐµÐ°ÑÑÐ°, Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÐ² Ð¿ÑÐ¸ ÑÑÐ¾Ð¼ Ð¸Ð·Ð½Ð°ÑÐ°Ð»ÑÐ½Ð¾ Ð·Ð°Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÑ ÑÐµÐ»ÐµÐ¹ Ð¸ Ð·Ð°Ð´Ð°Ñ. ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ¾Ð±ÑÑÐ¸Ð¹Ð½Ð¾Ðµ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÑÐµÐ°ÑÑÐ°, Ð² ÑÐ°ÑÑÐ½Ð¾ÑÑÐ¸, Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ ÑÐ¾Ð±ÑÑÐ¸Ñ. Ð Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ ÑÐ¸ÑÑÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¿Ð¾Ð´ÑÐ¾Ð±Ð½Ð¾ Ð¸Ð·ÑÑÐµÐ½Ð° ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ, ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ñ Ð¿Ð¾Ð´ÑÐ¾Ð±Ð½ÑÐµ Ð¿Ð¾ÑÑÑÐµÑÑ, Ð²ÑÐ´ÐµÐ»ÐµÐ½Ñ ÑÑÐµÐ¹ÐºÑÐ¾Ð»Ð´ÐµÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸, Ð¾Ð¿Ð¸ÑÐ°Ð½Ñ ÑÐ¸Ð»ÑÐ½ÑÐµ Ð¸ ÑÐ»Ð°Ð±ÑÐµ ÑÑÐ¾ÑÐ¾Ð½Ñ ÑÐµÐ°ÑÑÐ°, Ð° ÑÐ°ÐºÐ¶Ðµ Ð² Ð¿Ð¾Ð»Ð½Ð¾Ð¼ Ð¾Ð±ÑÐµÐ¼Ðµ Ð¸Ð·ÑÑÐµÐ½Ð° PR-Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸, Ð² ÑÐ°ÑÑÐ½Ð¾ÑÑÐ¸, Ð°ÑÐ¿ÐµÐºÑ ÑÐ¾Ð±ÑÑÐ¸Ð¹Ð½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹. ÐÐ½Ð¾Ñ Ð±ÑÐ»Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿Ð»Ð°Ð½ Ð¿Ð¾ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ ÑÐ¾Ð±ÑÑÐ¸Ñ.
description: In this final qualifying work, the problem of promoting the Workshop theater through special events is considered. The paper examines in detail the definition of Â«Event communicationsÂ», its characteristics, goals, stages, which later allows you to delve into the practical part of the work in more detail and correctly plan and organize a special event for the theater, which is the object of the study, while achieving the originally planned goals and objectives. The subject of the research is the development of a special event for the Workshop Theater. In the practical part, situational and competitive analysis was carried out, the target audience was studied in detail, detailed portraits were drawn up, the stakeholders of the organization were identified, strengths and weaknesses were described, and the PR activities of the organization, in particular, the aspect of event communications, were fully studied. I have proposed recommendations and developed a plan for the implementation of a special event.