title: Ð¤Ð¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¸Ð¼Ð¸Ð´Ð¶Ð° ÑÑÑÐ¸ÑÑÑÐºÐ¾Ð¹ Ð´ÐµÑÑÐ¸Ð½Ð°ÑÐ¸Ð¸ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐµÑÑÑÑÐ½Ð¾Ð³Ð¾ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»Ð° ÑÐµÐ³Ð¸Ð¾Ð½Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Forming the image of a tourist destination based on the use of the resource potential of the region
Creators: name: ÐÐ½Ð¸ÑÐ¸Ð¼Ð¾Ð², ÐÐ½ÑÐ¾Ð½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð¸Ð¼Ð¸Ð´Ð¶
ÑÑÑÐ¸ÑÑÑÐºÐ°Ñ Ð´ÐµÑÑÐ¸Ð½Ð°ÑÐ¸Ñ
Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð° ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ
ÑÐµÑÑÑÑÐ½ÑÐ¹ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»
image
tourist destination
development program
resource potential

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description: The subject of the graduate qualification work is âForming the image of a tourist destination based on the use of the resource potential of the regionâ. This work is devoted to the formation of a program for the development of the image of a tourist destination based on the use of the resource potential of the region. The object of research is the Republic of Karelia. The subject of the research is the image of a tourist destination. Tasks that were solved in the course of the study: Analyze the main stages of tourism development in Karelia; To analyze the existing programs for the development of the potential of Karelia as a tourist destination; Give a classification and consider the components of the image of the tourist destination of the Republic of Karelia; Draw up an algorithm for forming the image of a tourist destination in the Republic of Karelia; To develop tools for achieving the program for developing the image of a tourist destination in the Republic of Karelia. With the help of a comprehensive analysis of the current situation in the Republic of Karelia, a number of reasons were identified for which the resource potential of the republic is not fully utilized, which leads to a decrease in the image of a tourist destination. To solve this problem, persons interested in developing the image of the tourist destination of Karelia were found and work was carried out to create a new program for developing the image of the republic through the prism of the views and opinions of these groups of society.