title: ÐÑÐµÐ½ÐºÐ° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«ÐÐ°ÐºÐ´Ð¾Ð½Ð°Ð»Ð´ÑÂ»
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Assessment of the companys competitiveness in the international market on the example of Mcdonalds
Creators: name: ÐÐ°Ð½ Ð¦Ð·ÑÐºÐ°Ð¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
Ð¼Ð°ÐºÐ´Ð¾Ð½Ð°Ð»Ð´Ñ
Ð±ÐµÐ½ÑÐ¼Ð°ÑÐºÐ¸Ð½Ð³
ÑÑÐ½Ð¾Ðº Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»
competitiveness
mcdonalds
benchmarking
catering market
competitive potential

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description: The given work is devoted to assessment of the enterpriseâs competitiveness in the international market on the example of the catering company "McDonalds". The research set the following goals: analysis of the current state of the international catering market and the place of the American market on it; study of the theoretical foundations of assessing the competitiveness of the company, including the essence of the concepts of market competition and competitiveness of the company, the main factors of competitiveness of the company, as well as the main methods of assessing the competitiveness of the company; conducting an analysis of the financial and economic activities of the McDonalds company; assessing the competitiveness of McDonalds in foreign markets. The relevance of the topic lies in the fact that in modern market conditions there is a rapid increase in competition in almost all existing industries and spheres, including the catering industry. An increase in the concentration of competitors leads to an urgent need for an adequate assessment of the companys own competitiveness and the development of competitive advantages. The sources of information were data from russian and foreign research literature, official Internet resources and analytical agencies. Excel is used in the analysis of financial and economic activities. Several directions of increasing the competitiveness of McDonalds are proposed, which can be used by this company in the international market.