title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð´Ð»Ñ ÐÐ¾ÑÑÐ´Ð°ÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¼ÑÐ·ÐµÑ ÐÐ¾ÑÑÐ¾ÐºÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of corporate identity for the State Museum of the East
Creators: name: ÐÐ»ÑÐ¸Ð½Ð°, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð·Ð½Ð°Ðº
Ð¼ÑÐ·ÐµÐ¹
ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
Ð´Ð¸Ð·Ð°Ð¹Ð½
ÑÑÐ²ÐµÐ½Ð¸ÑÐ½Ð°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ
ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ Ð±Ð»Ð¾Ðº
sign
museum
corporate identity
design
souvenirs
concept
corporate block

description: Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ Ð¸ ÑÑÐ²ÐµÐ½Ð¸ÑÐ½ÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ Ð´Ð»Ñ ÐÐ¾ÑÑÐ´Ð°ÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¼ÑÐ·ÐµÑ ÐÐ¾ÑÑÐ¾ÐºÐ°. ÐÐ»Ñ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÑÐµÐ»Ð¸ Ð±ÑÐ»Ð¸ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÐ¾Ð´Ð±Ð¾Ñ Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð°Ð½Ð°Ð»Ð¾Ð³Ð¾Ð². 2. ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸. 3. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð»Ð¾Ð³Ð¾ÑÐ¸Ð¿Ð° Ð¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð±Ð»Ð¾ÐºÐ°. 4. ÐÐ¾Ð´Ð±Ð¾Ñ ÑÑÐ¸ÑÑÐ¾Ð² Ð¸ ÑÐ²ÐµÑÐ¾Ð²Ð¾Ð³Ð¾ ÑÐµÑÐµÐ½Ð¸Ñ. 5. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÑ Ð¿Ð°ÑÑÐµÑÐ½Ð¾Ð² Ð¸ ÑÑÐ²ÐµÐ½Ð¸ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ» ÑÐ¾Ð·Ð´Ð°Ð½ Ð»Ð¾Ð³Ð¾ÑÐ¸Ð¿, ÑÐ»ÐµÐ¼ÐµÐ½ÑÑ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð¸ ÑÑÐ²ÐµÐ½Ð¸ÑÐ½Ð°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ. ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ Ð²ÑÐµÑ ÑÑÐ¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð² ÑÐ°Ð±Ð¾ÑÐµ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐµ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸. ÐÑÐ»Ð¸ Ð·Ð°Ð´ÐµÐ¹ÑÑÐ²Ð¾Ð²Ð°Ð½Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÐµ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½ÑÐµ Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ñ, Ð¾Ð±Ð»Ð°ÑÐ½ÑÐµ ÑÐµÑÐ²Ð¸ÑÑ Ð¸ Ð±Ð°Ð·Ñ Ð´Ð°Ð½Ð½ÑÑ, ÐºÐ¾ÑÐ¾ÑÑÐµ Ð¿Ð¾Ð¼Ð¾Ð³Ð»Ð¸ ÑÑÐºÐ¾ÑÐ¸ÑÑ Ð¸ ÑÐ¿ÑÐ¾ÑÑÐ¸ÑÑ Ð¿ÑÐ¾ÑÐµÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð´Ð»Ñ Ð¼ÑÐ·ÐµÑ. ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ Ð¿Ð¾Ð·Ð²Ð¾Ð»Ð¸Ð»Ð¾ ÑÐ¾Ð·Ð´Ð°ÑÑ ÑÐ½Ð¸ÐºÐ°Ð»ÑÐ½ÑÐ¹ Ð¸ Ð·Ð°Ð¿Ð¾Ð¼Ð¸Ð½Ð°ÑÑÐ¸Ð¹ÑÑ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ Ð´Ð»Ñ Ð¼ÑÐ·ÐµÑ, ÐºÐ¾ÑÐ¾ÑÑÐ¹ Ð²ÑÐ´ÐµÐ»ÑÐµÑ ÐµÐ³Ð¾ ÑÑÐµÐ´Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð² Ð¸ Ð¿ÑÐ¸Ð²Ð»ÐµÐºÐ°ÐµÑ Ð¿Ð¾ÑÐµÑÐ¸ÑÐµÐ»ÐµÐ¹.
description: The purpose of the work is to develop a corporate identity and souvenirs for the State Museum of Oriental Art. To achieve the goal, the following tasks were set: 1. Selection and analysis of analogues. 2. Definition of the concept. 3. Development of the logo and corporate block. 4. Selection of fonts and color scheme. 5. Development of branded patterns and souvenirs. As a result of the work, a logo, corporate identity elements and souvenir products were created. To achieve all these results, modern information technologies were used in the work. Various software, cloud services and databases were used to help speed up and simplify the process of developing a corporate identity for the museum. The use of modern information technologies has made it possible to create a unique and memorable corporate identity for the museum, which distinguishes it from competitors and attracts visitors.