title: 3 Â«ÐÂ» ÑÐ°ÐºÑÐ¾ÑÐ° ÑÑÐ¿ÐµÑ Ð° Ð²ÑÑ Ð¾Ð´Ð° Ð½Ð¾Ð²Ð¾Ð³Ð¾ ÑÐ¾Ð²Ð°ÑÐ° Ð½Ð° Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº: Ð°Ð½Ð°Ð»Ð¸Ð·, Ð°Ð´Ð°Ð¿ÑÐ°ÑÐ¸Ñ, Ð°Ð½Ð¾Ð½Ñ
title: 3 âAâ factors of success in the entry of a new product to the foreign market: analysis, adaptation, announcement
Creators: name: ÐÐ°ÐºÐ°ÐµÐ²Ð°, ÐÐ°ÑÑÑ
name: "Ð£Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸ÑÐ¼Ð¸ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ  ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸", Ð²ÑÐµÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ°Ñ ÑÑÑÐ´ÐµÐ½ÑÐµÑÐºÐ°Ñ ÑÑÐµÐ±Ð½Ð¾-Ð½Ð°ÑÑÐ½Ð°Ñ ÐºÐ¾Ð½ÑÐµÑÐµÐ½ÑÐ¸Ñ (2022; Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³)
Publisher: name: ÐÐÐÐÐ¢ÐÐ¥-ÐÐ ÐÐ¡Ð¡
Year: 2022
Subjects: Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
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description: Ð­ÐºÑÐ¿Ð¾ÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ ÑÐ²Ð»ÑÐµÑÑÑ Ð²Ð°Ð¶Ð½ÐµÐ¹ÑÐ¸Ð¼ Ð¸ÑÑÐ¾ÑÐ½Ð¸ÐºÐ¾Ð¼ Ð´Ð¾ÑÐ¾Ð´Ð° Ð´Ð»Ñ Ð¼Ð½Ð¾Ð³Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹, ÑÐ°ÐºÐ¶Ðµ Ð¿Ð¾Ð¼Ð¸Ð¼Ð¾ Ð¿ÑÐ¸Ð±ÑÐ»Ð¸ Ð·Ð½Ð°ÑÐ¸Ð¼ÑÐ¼ Ð±Ð¾Ð½ÑÑÐ¾Ð¼ ÑÐ²Ð»ÑÐµÑÑÑ Ð´Ð¸Ð²ÐµÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ñ ÑÐ¸ÑÐºÐ¾Ð². Ð ÑÐµÐºÑÑÐµÐ¹ ÑÐ¸ÑÑÐ°ÑÐ¸Ð¸ Ð´Ð»Ñ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¹ ÑÑÐ°Ð»Ð¸ Ð°ÐºÑÑÐ°Ð»ÑÐ½ÑÐ¼Ð¸ ÑÐ¼ÐµÐ½Ð° Ð¾ÑÐ¸ÐµÐ½ÑÐ¸ÑÐ¾Ð² Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ Ð³ÐµÐ¾Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ð¹ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ Ð¸ Ð²ÑÑÐ¾Ð´ Ð½Ð° Ð½Ð¾Ð²ÑÐµ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ð½ÑÐµ ÑÑÐ½ÐºÐ¸. ÐÐ´Ð½Ð°ÐºÐ¾ Ð¿ÑÐ¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ð¸ ÑÐ¾Ð²Ð°ÑÐ° Ð² Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÐµ ÑÐµÐ°Ð»Ð¸Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÑÑÐ°Ð»ÐºÐ¸Ð²Ð°ÑÑÑÑ Ñ ÑÑÐ´Ð¾Ð¼ ÑÐ»Ð¾Ð¶Ð½Ð¾ÑÑÐµÐ¹, Ð¾ÑÐ½Ð¾Ð²Ð½Ð¾Ð¹ Ð¸Ð· ÐºÐ¾ÑÐ¾ÑÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð½Ð¸Ð·ÐºÐ¸Ð¹ ÑÐ¿ÑÐ¾Ñ Ð¿Ð¾ Ð¿ÑÐ¸ÑÐ¸Ð½Ðµ Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐ¾ÑÐ½Ð¾Ð³Ð¾ Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ ÑÑÐ½ÐºÐ°, Ð½ÐµÐ¿ÑÐ°Ð²Ð¸Ð»ÑÐ½Ð¾Ð¹ Ð°Ð´Ð°Ð¿ÑÐ°ÑÐ¸Ð¸ ÑÐ¾Ð²Ð°ÑÐ° Ð¿Ð¾Ð´ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÐµ ÑÑÐ°Ð½Ð´Ð°ÑÑÑ Ð¸ Ð½ÐµÑÐ°ÑÑÐ¾Ð¹ Ð¸Ð»Ð¸ Ð½ÐµÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ. Ð ÑÑÐ°ÑÑÐµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½ ÑÐ°Ð·Ð±Ð¾Ñ ÑÑÐµÑ ÑÐ°ÐºÑÐ¾ÑÐ¾Ð² ÑÑÐ¿ÐµÑÐ°, Ð²ÑÐ´Ð²Ð¸Ð½ÑÑÑÑ
Ð°Ð²ÑÐ¾ÑÐ¾Ð¼, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐ¼Ð¾Ð³ÑÑ Ð¾Ð±Ð»ÐµÐ³ÑÐ¸ÑÑ Ð²ÑÑÐ¾Ð´ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð½Ð¾Ð²ÑÐ¹ Ð¸Ð½Ð¾ÑÑÑÐ°Ð½Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº Ð¸ Ð¿Ð¾Ð²ÑÑÐ¸ÑÑ ÑÐ°Ð½Ñ Ð½Ð° Ð±Ð»Ð°Ð³Ð¾Ð¿ÑÐ¸ÑÑÐ½Ð¾Ðµ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð¿ÑÐ¾Ð´Ð°Ð¶ Ð² Ð´Ð¾Ð»Ð³Ð¾ÑÑÐ¾ÑÐ½Ð¾Ð¹ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ðµ.
description: Export of products is the most important source of income for many companies; in addition to profit, risk diversification is a significant bonus. In the current situation, it has become urgent for Russian organizations to change their orientation in the field of geographical directions of international trade and enter new promising markets. However, when launching a product into foreign realities, companies face a number of difficulties, the main of which is low demand due to insufficient market research, improper adaptation of the product to foreign standards, and infrequent or ineffective advertising. The article proposes an
analysis of three success factors put forward by the author, which can facilitate the companyâs entry into a new foreign market and increase the chance for a favorable development of sales in the long term.