title: Ð¤Ð¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ ÑÐ²Ð¾Ð¹ÑÑÐ², Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð° Ð·Ð¾Ð½ÑÐ¾Ð² Ð¸ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¸Ñ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð² ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¼ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Formation of consumer properties, assessment of the quality of umbrellas and improvement of their assortment in a retail trade enterprise
Creators: name: ÐÑÑÑÐ·Ð¾Ð², Ð¢Ð¸Ð¼Ð¾ÑÐµÐ¹
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð·Ð¾Ð½Ñ Ð¼ÐµÑ Ð°Ð½Ð¸ÑÐµÑÐºÐ¸Ð¹
Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ðµ ÑÐ²Ð¾Ð¹ÑÑÐ²Ð°
Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð°
ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ°
mechanical umbrella
consumer properties
quality assessment
product range improvement

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description: The topic of the final qualifying work: "Formation of consumer properties, assessment of the quality of umbrellas and improvement of their assortment in a retail trade enterprise".This work is devoted to the assessment of consumer properties of umbrellas and the development of proposals for improving its assortment in a retail company. Tasks that were solved during the study:1. Consider the factors affecting the consumer properties of umbrellas and determine the requirements for their quality.2. To conduct a comparative assessment of the quality of umbrellas from different manufacturers, with justification for the selection of samples and research methods.3. Develop recommendations on the choice of umbrellas for consumers and commercial enterprises based on the analysis of the results of sample studies.4. Analyze the actual assortment of umbrellas of a retail trading enterprise and, based on data on the study of consumer preferences, develop proposals for its improvement.The research was carried out on the basis of the laboratory of examination of consumer goods of the Higher School of Economics. The work uses standard and generally recognized research methods in commodity science: determination of dimensional and mass indicators, the effort required to open the dome, water resistance, operability, abrasion resistance of the dome fabric and the strength of the plastic handle on impact.The results of the evaluation of the quality of samples of mechanical women's umbrellas showed that the highest quality indicators are characterized by sample No. 4 (art. 3515) of Chinese production, being the most wear-resistant and waterproof.The results of the conducted research have practical application as recommendations to trade organizations that sell umbrellas to improve the assortment, as well as to consumers with an optimal choice of umbrellas that meet high quality requirements.