title: Ð¡ÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³: Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ, ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ, ÑÐµÑÐµÐ½Ð¸Ñ
title: Ð¼Ð¾Ð½Ð¾Ð³ÑÐ°ÑÐ¸Ñ
titleType: Subtitle
title: Strategic marketing: problems, development, solutions
Creators: name: ÐÐ°ÑÐ¾Ð»Ð¸ÐºÐ¾Ð², ÐÐ°ÐºÑÐ¸Ð¼
Publisher: name: ÐÐÐÐÐ¢ÐÐ¥-ÐÐ ÐÐ¡Ð¡
Year: 2024
Subjects: Ð¡ÑÐ´Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ðµ
ÐÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½ÑÐµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ

description: Ð Ð¼Ð¾Ð½Ð¾Ð³ÑÐ°ÑÐ¸Ð¸ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ñ, ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¿ÐµÑÑÐ¿ÐµÐºÑÐ¸Ð²Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÑÑÐ´Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ñ Ð½Ð° Ð¼Ð¸ÑÐ¾Ð²Ð¾Ð¼ Ð¸ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐ°Ñ, Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð° ÑÐµÐ»ÐµÑÐ¾Ð¾Ð±ÑÐ°Ð·Ð½Ð¾ÑÑÑ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð³Ð¾ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ. ÐÐ·Ð»Ð¾Ð¶ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð²Ð¾Ð¿ÑÐ¾ÑÑ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð³Ð¾ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ, ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð³Ð¾ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ, Ð¿Ð¾Ð´ÑÐ¾Ð±Ð½Ð¾ Ð¾ÑÐ²ÐµÑÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð¿Ð¾Ð´ÑÐ¾Ð´Ñ Ðº ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ð¼Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ñ Ð½Ð° ÑÑÐ½ÐºÐµ Ð2Ð. ÐÐ°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ Ð¿Ð°ÑÐ°Ð´Ð¸Ð³Ð¼Ð° ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½ÑÐ¼Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÑÐ¼Ð¸ â ÑÑÐ¾ Ð±ÑÑÑÑÐ¾ÑÐ°Ð·Ð²Ð¸Ð²Ð°ÑÑÐµÐµÑÑ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ°, Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ñ Ð¼ÐµÐ¶Ð´Ñ ÑÑÐ°ÑÑÐ½Ð¸ÐºÐ°Ð¼Ð¸ Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð¾Ð¹ ÑÐºÐ¾ÑÐ¸ÑÑÐµÐ¼Ñ Ð¸Ð¼ÐµÐµÑ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ñ. ÐÐ»Ð¾Ð±Ð°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ, Ð¸Ð½ÑÐµÐ³ÑÐ°ÑÐ¸Ñ Ð¸ ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ñ Ð¾ÐºÐ°Ð·Ð°Ð»Ð¸ Ð²Ð»Ð¸ÑÐ½Ð¸Ðµ Ð½Ð° ÑÑÑÑÐºÑÑÑÑ Ð¸ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ðµ Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ°, ÑÐ¾Ð·Ð´Ð°Ð»Ð¸ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐ»ÐºÐ¸ Ð´Ð»Ñ ÑÑÐ¸Ð»ÐµÐ½Ð¸Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð³Ð¾ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ. Ð¦ÐµÐ»Ð¾ÑÑÐ½Ð¾ÑÑÑ, ÑÐ¸ÑÑÐµÐ¼Ð½Ð¾ÑÑÑ Ð¸ Ð¿Ð¾ÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾ÑÑÑ Ð¸Ð·Ð»Ð°Ð³Ð°ÐµÐ¼Ð¾Ð³Ð¾ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð° Ð¿Ð¾Ð·Ð²Ð¾Ð»ÑÑÑ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð¾Ð²Ð°ÑÑ Ð¼Ð¾Ð½Ð¾Ð³ÑÐ°ÑÐ¸Ñ Ð´Ð»Ñ Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐ´ÐµÐ½ÑÐ°Ð¼, Ð°ÑÐ¿Ð¸ÑÐ°Ð½ÑÐ°Ð¼, Ð´Ð¾ÐºÑÐ¾ÑÐ°Ð½ÑÐ°Ð¼, Ð½Ð°ÑÑÐ½ÑÐ¼ ÑÐ°Ð±Ð¾ÑÐ½Ð¸ÐºÐ°Ð¼ Ð¸ Ð¿ÑÐµÐ¿Ð¾Ð´Ð°Ð²Ð°ÑÐµÐ»ÑÐ¼. ÐÐ¾Ð½Ð¾Ð³ÑÐ°ÑÐ¸Ñ Ð¿Ð¾Ð¼Ð¾Ð¶ÐµÑ ÑÑÐºÐ¾Ð²Ð¾Ð´Ð¸ÑÐµÐ»ÑÐ¼, Ð¼ÐµÐ½ÐµÐ´Ð¶ÐµÑÐ°Ð¼ Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¾Ð»Ð¾Ð³Ð°Ð¼ Ð¿ÑÐ¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÑÐµÑÐµÐ½Ð¸Ð¹, ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð°, Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð³Ð¾ ÐºÐ¾Ð½ÑÑÑÑÐºÑÐ° ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð¾Ð¹ Ð¼Ð¾Ð´ÐµÐ»Ð¸ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ.
description: The monograph evaluates the current state, considers the prospects of shipbuilding development in the global and domestic markets, and substantiates feasibility of marketing management. The author presents the main issues of strategic marketing management formation, considers strategic tools of marketing planning, specifies the main approaches to strategic marketing in the B2B market. The marketing paradigm of corporate management of industrial companies is a rapidly developing area of manufacturing business, the organization of interaction between the participants of an industrial ecosystem has a marketing platform. Globalization, integration, and digitalization have influenced the structure and state of the industrial market and created prerequisites for strengthening strategic marketing management. Integrity, systematicity, and consistency of the presented material allows recommending the monograph to be studied by students, postgraduates, doctoral students, researchers, and teachers; it will help executives, managers, and marketers in developing marketing decisions, working out a marketing strategy, building a marketing construct of the corporate model of management.