title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾-ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð³Ð¾ Ð¾Ð±ÐµÑÐ¿ÐµÑÐµÐ½Ð¸Ñ Ð´Ð»Ñ Ñ ÑÐ´Ð¾Ð¶ÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¼ÑÐ·ÐµÑ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of information and advertising support for an art museum
Creators: name: ÐÑÐ¶Ð¸Ð½Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
Ð¼ÑÐ·ÐµÐ¹
Ð¾Ð±ÑÐ°Ð·Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½ÑÐ¹ ÑÐ»ÐµÐ¼ÐµÐ½Ñ
ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ
ÑÐ°Ð¹Ñ
corporate identity
museum
educational element
concept
site

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ ÑÐ¾Ð¿ÑÑÑÑÐ²ÑÑÑÐµÐ³Ð¾ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð´Ð»Ñ Ð¼ÑÐ·ÐµÑ Ð¡ÐµÐ¼ÑÐ¸ ÐÐ¼Ð¿ÐµÑÐ°ÑÐ¾ÑÐ° ÐÐ¸ÐºÐ¾Ð»Ð°Ñ II. ÐÐ°Ð´Ð°ÑÐ¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÐ·ÑÑÐ¸ÑÑ Ð¿ÑÐµÐ´Ð¼ÐµÑÐ½ÑÑ Ð¾Ð±Ð»Ð°ÑÑÑ. 2. ÐÐ¿ÑÐµÐ´ÐµÐ»Ð¸ÑÑ ÑÐµÐ»ÐµÐ²ÑÑ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ. 3. ÐÐ°Ð¹ÑÐ¸ Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¸. 4. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐ»ÐµÐ¼ÐµÐ½ÑÑ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ. 5. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾-Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ Ð½Ð¾ÑÐ¸ÑÐµÐ»Ð¸. Ð ÑÐ¾Ð´Ðµ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð° Ð¸Ð·ÑÑÐµÐ½Ð° Ð¿ÑÐµÐ´Ð¼ÐµÑÐ½Ð°Ñ Ð¾Ð±Ð»Ð°ÑÑÑ Ð¸ ÑÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð° Ð°ÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ Ð²ÑÐ±ÑÐ°Ð½Ð½Ð¾Ð¹ ÑÐµÐ¼Ñ. ÐÐ¾ÑÐ»Ðµ Ð¾Ð±Ð·Ð¾ÑÐ° Ð°Ð½Ð°Ð»Ð¾Ð³Ð¾Ð² Ð±ÑÐ»Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½ÑÑ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÑ Ð¼ÑÐ·ÐµÐµÐ². ÐÑÐ»Ð¸ Ð²ÑÐ´ÐµÐ»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ Ð³ÑÑÐ¿Ð¿Ñ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ð¸ Ð¿Ð¾Ð´Ð¾Ð±ÑÐ°Ð½Ð° Ð´Ð¸Ð·Ð°Ð¹Ð½ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ. ÐÐºÐ¾Ð½ÑÐ°ÑÐµÐ»ÑÐ½ÑÐ¹ ÑÐµÐ·ÑÐ»ÑÑÐ°Ñ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÑÐµÑ ÑÐ¾Ð±Ð¾Ð¹ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ Ð´Ð»Ñ Ð¼ÑÐ·ÐµÑ Ð¡ÐµÐ¼ÑÐ¸ ÐÐ¼Ð¿ÐµÑÐ°ÑÐ¾ÑÐ° ÐÐ¸ÐºÐ¾Ð»Ð°Ñ II, Ð²ÐºÐ»ÑÑÐ°ÑÑÐ¸Ð¹ Ð»Ð¾Ð³Ð¾ÑÐ¸Ð¿, ÑÑÐ¸ÑÑ Ð¸ ÑÐ²ÐµÑÐ¾Ð²ÑÑ Ð¿Ð°Ð»Ð¸ÑÑÑ. Ð¡Ð¾Ð·Ð´Ð°Ð½Ñ ÑÐµÑÐ¸Ð¸ Ð¿Ð»Ð°ÐºÐ°ÑÐ¾Ð², Ð±Ð¸Ð»ÐµÑÐ¾Ð², ÑÑÐ²ÐµÐ½Ð¸ÑÐ½Ð°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð´Ð¸Ð·Ð°Ð¹Ð½ ÑÐ°Ð¹ÑÐ°. ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ Ð´Ð°Ð½Ð½ÑÑ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð² ÑÐ°Ð±Ð¾ÑÐµ Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð¸ Ð¿ÑÐ¸Ð¼ÐµÐ½ÑÐ»Ð¸ÑÑ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð´Ð»Ñ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð²ÐµÐºÑÐ¾ÑÐ½ÑÑ Ð¸ ÑÐ°ÑÑÑÐ¾Ð²ÑÑ Ð¸Ð·Ð¾Ð±ÑÐ°Ð¶ÐµÐ½Ð¸Ð¹ Ð¸ Ð¿ÑÐ¾ÑÐ¸Ðµ.
description: This work is devoted to the creation of an accompanying corporate identity for the Museum of the Family of Emperor Nicholas II. Research objectives: 1. Study the subject area. 2. Determine the target audience. 3. Find and analyze analogues. 4. Develop the basic elements of a corporate identity. 5. Develop advertising and information media. During the final qualifying work, the subject area was studied and the relevance of the chosen topic was formulated. After a review of analogues, the features of the corporate style of domestic and foreign museums were analyzed. The main target audience groups were identified and a design concept was selected. The final result of the final qualifying work is a corporate identity for the Museum of the Family of Emperor Nicholas II, including a logo, font and color palette. A series of posters, tickets, souvenirs, as well as website design were created. To achieve these results, graphic programs for creating vector and raster images and others were used and applied in the work.