title: ÐÐ¸Ð²ÐµÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¼ÐµÑÐ°Ð»Ð»ÑÑÐ³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Diversification of the activities of a metallurgical enterprise
Creators: name: ÐÐ»ÐµÑÑÐº, ÐÐ»ÐµÐºÑÐ°Ð½Ð´Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð´Ð¸Ð²ÐµÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ñ
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸
Ð°Ð»Ð³Ð¾ÑÐ¸ÑÐ¼
Ð°Ð½Ð°Ð»Ð¸Ð·
diversification
strategy development
algorithm
analysis

description: Ð Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ð¿Ð¾Ð´ Ð½Ð°Ð·Ð²Ð°Ð½Ð¸ÐµÐ¼: Â«ÐÐ¸Ð²ÐµÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¼ÐµÑÐ°Ð»Ð»ÑÑÐ³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸ÑÂ», ÑÐ°ÑÐºÑÑÐ²Ð°ÐµÑÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½Ð¾Ðµ Ð·Ð½Ð°ÑÐµÐ½Ð¸Ðµ Ð¸ÑÑÐ»ÐµÐ´ÑÐµÐ¼Ð¾Ð¹ ÑÐµÐ¼Ñ. ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿ÑÐµÐ´Ð½Ð°Ð·Ð½Ð°ÑÐµÐ½Ð° Ð´Ð»Ñ Ð¼ÐµÑÐ°Ð»Ð»ÑÑÐ³Ð¸ÑÐµÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹, Ð¤Ð¸Ð»Ð¸Ð°Ð» ÐÐ "ÐÐ­Ð-ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸" "Ð¡Ð¿ÐµÑÑÑÐ°Ð»Ñ". Ð Ð¿ÐµÑÐ²Ð¾Ð¹ Ð³Ð»Ð°Ð²Ðµ Ð±ÑÐ»Ð¾ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¾ Ð¿Ð¾Ð½ÑÑÐ¸Ðµ Ð´Ð¸Ð²ÐµÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ñ, ÑÐ°ÐºÐ¶Ðµ Ð²Ð¸Ð´Ñ Ð¾Ñ ÑÐ°ÐºÐ¸Ñ Ð°Ð²ÑÐ¾ÑÐ¾Ð² ÐºÐ°Ðº: ÐÐ½ÑÐ¾ÑÑ Ð., ÐÐ¾ÑÐ»ÐµÑ Ð¤., ÐÐ¾ÑÑÐµÑ. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ ÑÑÐ¾Ð³Ð¾ Ð±ÑÐ»Ð¸ ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ñ Ð´Ð²Ðµ ÑÐ°Ð±Ð»Ð¸ÑÑ Ð´Ð»Ñ Ð²ÑÐ±Ð¾ÑÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð´Ð¸Ð²ÐµÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¸, Ð¿Ð¾Ð´ Ð½Ð°Ð·Ð²Ð°Ð½Ð¸ÐµÐ¼: 1. ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð´Ð¸Ð²ÐµÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¸. 2.Â ÐÐ°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð² ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð´Ð¸Ð²ÐµÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¸. ÐÐ¾ Ð²ÑÐ¾ÑÐ¾Ð¹ Ð³Ð»Ð°Ð²Ðµ Ð±ÑÐ»Ð¾ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¾ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ðµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ. ÐÐ°Ð½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð±ÑÐ» ÑÐ´ÐµÐ»Ð°Ð½ Ð´Ð»Ñ ÑÐ¾Ð³Ð¾, ÑÑÐ¾Ð±Ñ Ð¿Ð¾Ð½ÑÑÑ, Ð½ÑÐ¶Ð½Ð° Ð»Ð¸ Ð´Ð¸Ð²ÐµÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ñ. Ð Ð´Ð°Ð½Ð½Ð¾Ð¼ ÑÐ°Ð·Ð´ÐµÐ»Ðµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°Ð»Ð¸ÑÑ ÑÐ°ÐºÐ¸Ðµ Ð¿Ð¾Ð´ Ð¿ÑÐ½ÐºÑÑ Ð¸ Ð¼Ð¾Ð´ÐµÐ»Ð¸ ÐºÐ°Ðº: 1. ÐÐ½Ð°Ð»Ð¸Ð· Ð²Ð½ÐµÑÐ½ÐµÐ¹ ÑÑÐµÐ´Ñ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ PEST Ð°Ð½Ð°Ð»Ð¸Ð·Ð°. 2. ÐÐ½Ð°Ð»Ð¸Ð· Ð¾ÑÑÐ°ÑÐ»Ð¸. Ð¡ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð¼Ð¾Ð´ÐµÐ»Ð¸ Ð¿ÑÑÐ¸ ÑÐ¸Ð» ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ð¸, ÐÐ¾Ð´ÐµÐ»Ð¸ ÐÐ°ÑÐ½Ð¸, ÐÐ¤Ð£, ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ñ Ð³ÑÑÐ¿Ð¿. 3. ÐÐµÑÐ¾Ð´Ñ Ð¾ÑÐµÐ½ÐºÐ¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÑ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¹. ÐÑÐ» ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½ SWOT Ð°Ð½Ð°Ð»Ð¸Ð·, ÑÐµÐ¿Ð¾ÑÐºÐ° ÑÐµÐ½Ð½Ð¾ÑÑÐ¸ ÐÐ¾ÑÑÐµÑÐ°, ÐÐ½Ð¾Ð³Ð¾ÑÐ³Ð¾Ð»ÑÐ½Ð¸Ðº ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸. 4. Ð ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ¸ÑÐ¼Ñ Ð±ÑÐ»Ð¸ ÑÐ°Ð·Ð¾Ð±ÑÐ°Ð½Ñ ÑÐ°ÐºÐ¸Ðµ Ð¼Ð¾Ð´ÐµÐ»Ð¸ b Ð¼Ð°ÑÑÐ¸ÑÑ ÐºÐ°Ðº: ÐÐ°ÑÑÐ¸ÑÐ° ÐÐ½ÑÐ¾ÑÐ°, ÑÑÐ°Ð¿Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. Ð ÑÑÐµÑÐµÐ¹ Ð³Ð»Ð°Ð²Ðµ Ð°Ð²ÑÐ¾Ñ ÑÐ°Ð±Ð¾ÑÑ Ð¿ÑÐ¾Ð²ÐµÐ» Ð´Ð°Ð½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸ Ð¿ÑÐ¸ÑÐµÐ» Ðº Ð²ÑÐ²Ð¾Ð´Ñ Ð¾Ð½ Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÐ¸ Ð´Ð¸Ð²ÐµÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¸. ÐÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð´Ð²Ðµ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½ÑÐµ ÑÐ°Ð±Ð»Ð¸ÑÑ, Ð±Ð»Ð°Ð³Ð¾Ð´Ð°ÑÑ ÐºÐ¾ÑÐ¾ÑÑÐ¼ Ð°Ð²ÑÐ¾Ñ Ð¿ÑÐ¸ÑÐµÐ» Ðº Ð²ÑÐ²Ð¾Ð´Ñ, ÑÑÐ¾ Ð¼Ð¾Ð¶ÐµÑ Ð¿Ð¾Ð´Ð¾Ð¹ÑÐ¸ ÑÐ¾Ð»ÑÐºÐ¾ Ð¾Ð´Ð½Ð° ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð´Ð¸Ð²ÐµÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¸: Ð¡Ð¼ÐµÑÐ°Ð½Ð½Ð°Ñ Ð¿Ð¾Ð»Ð¸Ð¾ÑÑÐ°ÑÐ»ÐµÐ²Ð°Ñ-Ð½ÐµÑÐ²ÑÐ·Ð°Ð½Ð½Ð°Ñ Ð´Ð¸Ð²ÐµÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ñ Ð² ÑÐ°Ð¼ÐºÐ°Ñ Ð½ÐµÑÐºÐ¾Ð»ÑÐºÐ¸Ñ ÑÑÑÐ°Ð½. Ð¢Ð°ÐºÐ¶Ðµ Ð°Ð²ÑÐ¾Ñ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶Ð¸Ð» Ð¸Ð´ÐµÐ¸ Ð´Ð»Ñ ÑÐµÑÐµÐ½Ð¸Ñ.
description: In the final work entitled: "Diversification of the activities of a metallurgical enterprise" the main meaning of the topic is revealed. This work is connected with metallurgical enterprises, the branch of JSC "AEM-technology" "Spetsstal". In the first chapter, the concept of diversification was considered, as well as types from such authors as: Ansoff. Based on this, two tables were compiled for choosing a diversification strategy, called: Definition of a diversification strategy. Direction in diversification strategy.In the second chapter, strategic business planning was considered. This analysis was made in order to understand whether diversification is needed. In this section, such sub-items and models were considered as: Analysis of the external environment using PEST analysis. Industry analysis. With the help of the five forces of competition model, the Carney Model, KFU, the concept of strategic groups.Methods for assessing competitive positions. SWOT analysis, Porter's value chain, Competitiveness polygon was considered. In the company's strategy, such models of the b matrix were analyzed as: Ansof matrix, stages of company development. In the third chapter, the author of the work conducted this analysis and came to the conclusion that he needs to diversify. Two developed tables were used, thanks to which the author came to the conclusion that only one diversification strategy could be suitable: Mixed multi-industry-unrelated diversification within several countries. The author also offered ideas for a solution. The corresponding conclusions and recommendations are substantiated.