title: ÐÐ½ÐºÐ»ÑÐ·Ð¸Ð²Ð½ÑÐ¹ Ð¿Ð¾Ð´Ñ Ð¾Ð´ Ð² Ð´Ð¸Ð·Ð°Ð¹Ð½Ðµ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Inclusive approach in the design of visual communications
Creators: name: Ð ÑÐ´Ð°ÐºÐ¾Ð²Ð°, ÐÐ°ÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¸Ð½ÐºÐ»ÑÐ·Ð¸Ð²Ð½ÑÐ¹ Ð´Ð¸Ð·Ð°Ð¹Ð½
ÑÐ»Ð°Ð±Ð¾Ð²Ð¸Ð´ÑÑÐ¸Ðµ ÐºÐ»Ð¸ÐµÐ½ÑÑ Ð±Ð°Ð½ÐºÐ°
ÑÐ½Ð¸Ð²ÐµÑÑÐ°Ð»ÑÐ½ÑÐ¹ Ð´Ð¸Ð·Ð°Ð¹Ð½
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð°Ñ Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾ÑÑÑ
inclusive design
visually impaired bank
universal design
social responsibility

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ¿ÐµÑÐ¸ÑÐ¸ÐºÐ¸ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¸Ð½ÐºÐ»ÑÐ·Ð¸Ð²Ð½Ð¾Ð³Ð¾ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° Ð¸Ð½ÐºÐ»ÑÐ·Ð¸Ð²Ð½Ð¾Ð¼Ñ Ð¸ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½ÑÑ Ð´Ð°Ð½Ð½ÑÑ Ð¿ÑÐ¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¸Ð½ÐºÐ»ÑÐ·Ð¸Ð²Ð½Ð¾Ð³Ð¾ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° Ð´Ð»Ñ ÑÐ»Ð°Ð±Ð¾Ð²Ð¸Ð´ÑÑÐ¸Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² ÐÐ»ÑÑÐ°-ÐÐ°Ð½ÐºÐ°. ÐÐ°Ð´Ð°ÑÐ¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÑ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¸ Ð¿ÑÐ¸Ð½ÑÐ¸Ð¿Ñ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¸Ð½ÐºÐ»ÑÐ·Ð¸Ð²Ð½Ð¾Ð³Ð¾ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð°. 2. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÑÑ Ð¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÑ ÐºÐ¾Ð½ÐºÑÐµÑÐ½ÑÐµ Ð¿ÑÐ¸Ð¼ÐµÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ð½ÐºÐ»ÑÐ·Ð¸Ð²Ð½Ð¾Ð³Ð¾ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° Ð² ÑÑÐµÑÐµ ÐºÐ¾Ð½ÑÐ°ÐºÑÐ¾Ð² ÑÐ»Ð°Ð±Ð¾Ð²Ð¸Ð´ÑÑÐ¸Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² Ñ Ð±Ð°Ð½ÐºÐ¾Ð²ÑÐºÐ¸Ð¼Ð¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸ÑÐ¼Ð¸. 3. ÐÑÐ´ÐµÐ»Ð¸ÑÑ Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¸, ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²ÑÑÑÐ¸Ðµ ÑÐµÐ»Ð¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ. 4. ÐÐ¿Ð¸ÑÐ°ÑÑ Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð´Ð¸Ð·Ð°Ð¹Ð½ Ð² Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ð¸ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² ÐÐ»ÑÑÐ°-ÐÐ°Ð½ÐºÐ°. 5. Ð¡Ð¾Ð·Ð´Ð°ÑÑ Ð¸Ð½ÐºÐ»ÑÐ·Ð¸Ð²Ð½ÑÐ¹ Ð¿ÑÐ¾Ð´ÑÐºÑ (Ð°Ð´Ð°Ð¿ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð°Ñ Ð²ÐµÑÑÐ¸Ñ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ñ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸ÐµÐ¼ Ð¼Ð¾ÑÑÐ½-Ð´Ð¸Ð·Ð°Ð¹Ð½Ð°, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐ¹ Ð°Ð½Ð¸Ð¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ ÑÐ¾Ð»Ð¸Ðº, Ð¿Ð»Ð°ÐºÐ°Ñ, Ð°Ð´Ð°Ð¿ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÐ¹ Ð²Ð°ÑÐ¸Ð°Ð½Ñ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ) Ð´Ð»Ñ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ Ð»ÑÐ´ÐµÐ¹ Ñ Ð½Ð°ÑÑÑÐµÐ½Ð¸ÐµÐ¼ Ð·ÑÐµÐ½Ð¸Ñ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² ÐÐ»ÑÑÐ°-ÐÐ°Ð½ÐºÐ°. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð² Ð¿ÑÐ¾ÐµÐºÑÐµ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¾Ð¿ÑÐ¾ÑÐ° Ð»ÑÐ´ÐµÐ¹ Ñ Ð½Ð°ÑÑÑÐµÐ½Ð¸ÐµÐ¼ Ð·ÑÐµÐ½Ð¸Ñ, Ð¸ÑÑÐ¾ÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ¿ÑÐ°Ð²ÐºÐ¸ Ð¾ Ð±Ð°Ð½ÐºÐ°Ñ, Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ Ð´Ð¸Ð·Ð°Ð¹Ð½-ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¹ Ð¸ Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÐºÐ¸ Ð¸Ð½ÑÐµÑÑÐµÐ¹ÑÐ° ÑÑÐ¾Ð¶ÐµÐ¹ ÑÐµÐ¼Ð°ÑÐ¸ÐºÐ¸, Ð° Ð¸Ð¼ÐµÐ½Ð½Ð¾ Ð¾Ð±Ð·Ð¾ÑÐ° Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¸Ñ Ð¸Ð½ÑÐµÑÑÐµÐ¹ÑÐ¾Ð² ÑÐ°Ð¹ÑÐ¾Ð² Ð¸ Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½ÑÑ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð´Ð»Ñ Ð»ÑÐ´ÐµÐ¹ Ñ Ð½Ð°ÑÑÑÐµÐ½Ð¸ÑÐ¼Ð¸ Ð·ÑÐµÐ½Ð¸Ñ, Ð±ÑÐ»Ð° ÑÐ¾Ð·Ð´Ð°Ð½Ð° Ð¿Ð¾Ð´ÑÐ¾Ð´ÑÑÐ°Ñ ÑÐµÐ¼Ð°ÑÐ¸ÐºÐµ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð°Ð½Ð¸Ð¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ ÑÐ¾Ð»Ð¸ÐºÐ° Ð´Ð»Ñ ÐÐ»ÑÑÐ°-ÐÐ°Ð½ÐºÐ°, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð´Ð¸Ð·Ð°Ð¹Ð½ Ð¿ÑÐ¾ÑÐ¾ÑÐ¸Ð¿Ð° Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ ÐÐ»ÑÑÐ°-ÐÐ°Ð½ÐºÐ°, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð°Ð´Ð°Ð¿ÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÐ¹ ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ Ð¸ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ Ð¿Ð»Ð°ÐºÐ°ÑÑ.
description: This work is devoted to Alfa-Banks inclusive product for people with visual impairment. The research set and solve the following goals: 1. Explore the features and principles of modern inclusive design. 2. To consider and explore specific examples of the use of inclusive design in the field of contacts of visually impaired clients with banking organizations. 3. To identify and analyze analogs corresponding to the purpose of the study. 4. Describe and analyze the design in Alfa-Banks customer service. 5. To create an inclusive product (an adapted version of the application using motion design, as well as a social animation video, poster, an adapted version of the corporate identity) to serve people with visual impairment of Alfa-Bank customers. As a result, based on a survey of people with visual impairment, historical information about banks, studying modern design trends and interface analytics, similar topics, namely a review of analytical interfaces for people with visual impairment, a concept of a social animation video for Alfa-Bank was created, a prototype design of the Alfa-Bank application was developed, an adapted corporate identity has been developed.