title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð°Ð½ÑÐ¸ÐºÑÐ¸Ð·Ð¸ÑÐ½Ð¾Ð¼Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸ÐµÐ¼ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐ»Ð¸ÐºÐÐ»Ð¾Ð³ÐµÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development a set of measures for anti-crisis management of the enterprise (by the example of LLC âCLICKBLOGGERâ)
Creators: name: Ð¯ÑÐ¸Ð½ÑÐºÐ¸Ð¹, ÐÐ°ÐºÑÐ¸Ð¼
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð°Ð½ÑÐ¸ÐºÑÐ¸Ð·Ð¸ÑÐ½Ð¾Ðµ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ðµ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð¾
ÑÑÐ°ÑÑÐ°Ð¿
Ð¼Ð¸ÐºÑÐ¾Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
Ð¼Ð¸ÑÐ¸Ð³Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ¸ÑÐºÐ¾Ð²
ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿Ð¾Ð²Ð¾ÑÐ¾ÑÐ°
crisis management
marketing agency
start-up
micro-enterprise
risk mitigation
turning strategies

description: Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ - Ð¿Ð¾Ð¸ÑÐº ÑÐµÑÐµÐ½Ð¸Ð¹, Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÑ Ð½Ð° Ð¿ÑÐµÐ¾Ð´Ð¾Ð»ÐµÐ½Ð¸Ðµ ÐºÑÐ¸Ð·Ð¸ÑÐ°, Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð°Ð½ÑÐ¸ÐºÑÐ¸Ð·Ð¸ÑÐ½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð´Ð»Ñ ÐÐÐ Â«ÐÐÐÐÐÐÐÐÐÐ Â». Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°Ñ, Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸ÐµÐ¼ ÐÐÐ Â«ÐÐÐÐÐÐÐÐÐÐ Â». ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ: SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, ÑÐºÑÐ¿ÐµÑÑÐ½Ð¾Ðµ Ð¾ÑÐµÐ½Ð¸Ð²Ð°Ð½Ð¸Ðµ, ÑÐ±Ð¾Ñ Ð¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð°Ð½Ð½ÑÑ, Ð¸Ð½ÑÐ¾Ð³ÑÐ°ÑÐ¸ÐºÐ°, Ð¼ÐµÑÐ¾Ð´ Ð¾ÑÐµÐ½ÐºÐ¸ ÐÐ»ÑÑÐ¼Ð°Ð½Ð°, Ð´Ð¸Ð°Ð³ÑÐ°Ð¼Ð¼Ð° Ð³Ð°Ð»ÑÑÑÐº-Ð±Ð°Ð±Ð¾ÑÐºÐ°, Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ ÑÐ°ÑÑÐµÑÐ° ROI.Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: - Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½Ð°Ñ Ð¾ÑÐµÐ½ÐºÐ° ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¸ ÐµÐ³Ð¾ ÑÐ¸ÑÐºÐ¾Ð²;- ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð¼Ð¸ÑÐ¸Ð³Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¸Ð¾ÑÐ¸ÑÐµÑÐ½ÑÑ ÑÐ¸ÑÐºÐ¾Ð²;- Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¸ ÑÐµÐ»ÐµÑÐ¾Ð¾Ð±ÑÐ°Ð·Ð½Ð¾ÑÑÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð°Ð½ÑÐ¸ÐºÑÐ¸Ð·Ð¸ÑÐ½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹;- Ð´Ð°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸. ÐÐ±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÐÐÐ  â Ð¼Ð¾Ð¶ÐµÑ Ð±ÑÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð° Ð´Ð»Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ñ Ð½ÐµÐ¿ÑÐ¾Ð´Ð¾Ð»Ð¶Ð¸ÑÐµÐ»ÑÐ½ÑÐ¼ ÑÑÐ¾ÐºÐ¾Ð¼ Ð¾Ð¿ÐµÑÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ (ÑÑÐ°ÑÑÐ°Ð¿Ñ), Ð° ÑÐ°ÐºÐ¶Ðµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¼Ð¸ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð°Ð¼Ð¸ Ð´Ð»Ñ Ð¼Ð¸Ð½Ð¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð²ÐµÑÐ¾ÑÑÐ½Ð¾ÑÑÐ¸ Ð½Ð°ÑÑÑÐ¿Ð»ÐµÐ½Ð¸Ñ ÑÐ¸ÑÐºÐ°. ÐÑÐ²Ð¾Ð´Ñ: ÐÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½ÑÐµ Ð² ÑÐ°Ð¼ÐºÐ°Ñ ÐÐÐ , Ð¼Ð¾Ð³ÑÑ Ð±ÑÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð´Ð»Ñ Ð¿ÑÐµÐ¾Ð´Ð¾Ð»ÐµÐ½Ð¸Ñ ÐºÑÐ¸Ð·Ð¸ÑÐ½Ð¾Ð³Ð¾ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¸ Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐµÐ³Ð¾ ÐµÐ³Ð¾ Ð¼Ð°ÑÑÑÐ°Ð±Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ. ÐÐ°Ð´Ð°ÑÐ¸ ÐÐÐ  ÑÐµÑÐµÐ½Ñ, ÑÐµÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° Ð¾Ð±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð².Â 
description: The aim of the graduate qualification work is search for solutions aimed at overcoming the crisis by developing anti-crisis measures for KLIKBLOGER LLC. The work has been carried out on the materials of materials provided by the KLIKBLOGER LLC enterprise.Research methods used: SWOT analysis, peer review, data collection and processing, infographics, Altman scoring method, bow tie chart, performance evaluation using ROI calculation. The main results of the graduate qualification work: - a comprehensive assessment of the state of the enterprise and its risks was carried out;- developed a set of measures to mitigate priority risks;- substantiated economic efficiency and expediency of introducing anti-crisis measures;- recommendations on further activities of the organization were given. The areas of the graduate qualification work results application â can be used for companies with a short operating period (startups), as well as marketing agencies to minimize the likelihood of risk.Conclusions of graduate qualification work: The measures developed within the framework of the WRC can be used to overcome the crisis state of the enterprise and its further scaling. The tasks of the WRC have been solved, the goal has been achieved, the scope of the results has been determined.