title: PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ðµ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¸ÑÐ¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÑ Ð¾ÑÐ³Ð°Ð½Ð¾Ð² Ð³Ð¾ÑÑÐ´Ð°ÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð²Ð»Ð°ÑÑÐ¸ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ ÐºÐ¾ÑÐ¾Ð½Ð°Ð²Ð¸ÑÑÑÐ½Ð¾Ð¹ Ð¸Ð½ÑÐµÐºÑÐ¸Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐ´Ð¼Ð¸Ð½Ð¸ÑÑÑÐ°ÑÐ¸Ð¸ ÐÑÐ°ÑÐ½Ð¾Ð³Ð²Ð°ÑÐ´ÐµÐ¹ÑÐºÐ¾Ð³Ð¾ ÑÐ°Ð¹Ð¾Ð½Ð°)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: PR support of the activities of executive bodies of state power in the context of coronavirus infection (on the example of the Administration of the Krasnogvardeisky District)
Creators: name: Ð ÑÐ¶Ð¾Ð²Ð°, ÐÐ°ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ðµ
Ð³Ð¾ÑÑÐ´Ð°ÑÑÑÐ²ÐµÐ½Ð½ÑÐ¹ PR
Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾-ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ°
ÐÐ´Ð¼Ð¸Ð½Ð¸ÑÑÑÐ°ÑÐ¸Ñ ÐÑÐ°ÑÐ½Ð¾Ð³Ð²Ð°ÑÐ´ÐµÐ¹ÑÐºÐ¾Ð³Ð¾ ÑÐ°Ð¹Ð¾Ð½Ð°
Ð³ÐµÐ¾Ð¸Ð½ÑÐ¾ÑÐ¼Ð°Ð¸Ð¾Ð½Ð½Ð°Ñ ÑÐ¸ÑÑÐµÐ¼Ð°
PR support
state PR
information and communication policy
Krasnogvardeyskiy district administration
geoinformation system

description: Ð ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð° PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð°Ð´Ð¼Ð¸Ð½Ð¸ÑÑÑÐ°ÑÐ¸Ð¸ ÑÐ°Ð¹Ð¾Ð½Ð° Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ Ð¿Ð°Ð½Ð´ÐµÐ¼Ð¸Ð¸ COVID-19 Ð² 2020 Ð³Ð¾Ð´Ñ, Ð¸ÑÑÐ»ÐµÐ´ÑÑÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ðµ Ð¿ÑÐµÑÑ-ÑÐ»ÑÐ¶Ð±Ð¾Ð¹ ÐÐ´Ð¼Ð¸Ð½Ð¸ÑÑÑÐ°ÑÐ¸Ð¸ ÐÑÐ°ÑÐ½Ð¾Ð³Ð²Ð°ÑÐ´ÐµÐ¹ÑÐºÐ¾Ð³Ð¾ ÑÐ°Ð¹Ð¾Ð½Ð° Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð° Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð°Ð´Ð¼Ð¸Ð½Ð¸ÑÑÑÐ°ÑÐ¸Ð¸. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½ ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð°Ð½Ð°Ð»Ð¸Ð· Ð³Ð¾Ð´Ð¾Ð²Ð¾Ð³Ð¾ Ð¾ÑÑÐµÑÐ° Ð³Ð»Ð°Ð²Ñ Ð°Ð´Ð¼Ð¸Ð½Ð¸ÑÑÑÐ°ÑÐ¸Ð¸, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð±ÑÐ»Ð¸ Ð¿ÑÐµÐ´Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ñ ÑÑÐ°ÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð´Ð°Ð½Ð½ÑÐµ Ð¸ ÑÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÑÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ PR-Ð¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¾ÑÐ³Ð°Ð½Ð° Ð²Ð»Ð°ÑÑÐ¸. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ñ Ð² ÐÐ´Ð¼Ð¸Ð½Ð¸ÑÑÑÐ°ÑÐ¸Ð¸ ÐÑÐ°ÑÐ½Ð¾Ð³Ð²Ð°ÑÐ´ÐµÐ¹ÑÐºÐ¾Ð³Ð¾ ÑÐ°Ð¹Ð¾Ð½Ð° Ð³Ð¾ÑÐ¾Ð´Ð° Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°, Ð±Ð¾Ð»ÑÑÐ°Ñ ÑÐ°ÑÑÑ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¸ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð½Ð°ÑÐ°Ð±Ð¾ÑÐ¾Ðº Ð±ÑÐ»Ð¸ ÑÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð² ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ ÑÐ°Ð±Ð¾ÑÑ Ð² Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ» ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾-ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐµ Ð²Ð¾ Ð²ÑÐµÐ¼Ñ Ð¿Ð°Ð½Ð´ÐµÐ¼Ð¸Ð¸ ÐºÐ¾ÑÐ¾Ð½Ð°Ð²Ð¸ÑÑÑÐ° Ð² ÐÑÐ°ÑÐ½Ð¾Ð³Ð²Ð°ÑÐ´ÐµÐ¹ÑÐºÐ¾Ð¼ ÑÐ°Ð¹Ð¾Ð½Ðµ.
description: In this work the problem of PR-support of activity of the district administration in the conditions of pandemic COVID-19 in 2020 is considered. The paper investigates the application of PR-support tools of the Administration of Krasnogvardeyskiy district of St. Petersburg by the press-service of the Administration of Krasnogvardeyskiy district. The work includes the content analysis of the annual report of the Head of Administration, a survey among the residents of the district, statistical analysis of the results of research, competitive analysis and recommendations for improvement of PR-support of the activities of the authority. Research was carried out at the Administration of the Krasnogvardeysky District of St. Petersburg, and much of the theoretical and practical work was generated as a result of working in this organization. As a result, recommendations for information and communication policy during a coronavirus pandemic in the Krasnogvardeyskiy district were developed.