title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ° Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ ÑÐ°Ñ-Ð±Ð¾ÑÐ¾Ð²
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of a strategy for promotion of an information product using chat bots
Creators: name: ÐÑÑÐ¸Ð½Ð°, ÐÐ½Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð²
ÑÐ°Ñ-Ð±Ð¾ÑÑ
Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ°
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð°Ñ ÑÑÐµÐ´Ð°
Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐµ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸
promotion of information products
chat bots
market analysis
competitive environment
consumer behavior
marketing strategies

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description: The goal of the work is to develop an effective strategy for promoting an information product using chatbots, taking into account the characteristics of the market, consumer behavior and the competitive environment to increase competitiveness in the market. The following tasks were solved: â clarify the concept of an information product and develop a classification of the subject of research; â study the current state of the market for additional information products; â analyze the competitive environment and identify trends in the use of chatbots in promotion strategies; â study consumer behavior in the context of interaction with chatbots when promoting information products in the digital environment â develop a strategy for promoting an information product using chatbots in the digital environment. The relevance of the topic is due to the use of chatbots in marketing strategies in online businesses, where personalized and instant service is expected, but is also a response to the need for innovative approaches to marketing information products. As part of the work, modern digital technologies and search engines were used to collect and process data necessary to develop a strategy for promoting an information product using chatbots. Market analysis and consumer behavior were carried out using programs and methods focused on processing large volumes of information, which made it possible to identify current trends and preferences of the target audience. A strategy for promoting an information product has been developed, taking into account the characteristics of the stage of its life cycle and the use of chatbots, and methods for assessing the effectiveness of the proposed activities have been proposed.