title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð²ÑÑ Ð¾Ð´Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a strategy for entering the enterprise to the international market
Creators: name: ÐÐ´Ð°Ð¹Ð½Ð¸Ðº, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð²ÑÑ Ð¾Ð´ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð²ÑÐµ ÑÐµÑÐµÐ¹Ð»ÐµÑÑ
Ð¸Ð½ÑÐµÑÐ½Ð°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸
strategy
entering the international market
product retailers
internalization
strategy development

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description: The purpose of the final qualification work is to develop a strategy for the enterprise to enter a new market on the basis of an analysis of the economic activities of the enterprise and the international market. The main objectives of the thesis include identifying the stages of developing a strategy for a company's entry into the international market, highlighting the features of the external and internal environment and resource potential of the company, choosing a key market, justifying the choice of an internationalization strategy, analyzing risks and finding ways to resolve them, compiling a sensitivity analysis and forecast of further development of the company. The study deals with the types of strategies and the reasons for companies to enter international markets. The analysis of financial, material and information resources of Â«LentaÂ» LLC was carried out. SWOT analysis, PEST analysis, cluster and factor analysis were carried out in the IBM SPSS Statistics software product, the Wind-Douglas model was built, the analysis of the competitive environment by J.J. Lamben, the polygon of competitiveness, Alexander Osterwalder's business model via miro.com. were performed. The strategy for Â«LentaÂ» LLC to enter the Kazakhstan market has been developed. An assessment was made for the risks of the company entering the international market. Sensitivity analysis, analysis of financial and economic activities of the enterprise and forecast of changes in the company's activities indicate the company`s entering the Kazakhstan market is rational.