title: ÐÐµÐ´Ð¸Ð°ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð°Ð²ÑÐ¾Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½Ð¾Ð³Ð¾ Ð±Ð¸Ð·Ð½ÐµÑÐ° (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«Ð-Ð¡ÐµÑÐ²Ð¸ÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Media communications as a tool for promoting the automobile business (on the example of "A-Service")
Creators: name: ÐÐ°ÐºÑÐ¸Ð¼ÐµÐ½ÐºÐ¾Ð²Ð°, ÐÐ½Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Ð¼ÐµÐ´Ð¸Ð°ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
Ð¸Ð¼Ð¸Ð´Ð¶
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ ÑÐµÑÐ¸
Ð¸Ð¼Ð¸Ð´Ð¶ÐµÐ²Ð°Ñ ÑÐµÐºÐ»Ð°Ð¼Ð°
Ð±ÑÐµÐ½Ð´
ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
media communications
image
social networks
image advertising
digital
brand
corporate identity
promotion tools

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description: The work is devoted to the analysis of tools for promoting the automotive business. Tasks that were solved in the course of the study: situational analysis of LLC Â«A-ServiceÂ»; analysis of the effectiveness of the organization's communication activities; comparative competitive analysis; research of consumer evaluation of the effectiveness of media communication activities of LLC Â«A-ServiceÂ» (Survey); development of a program of media communication promotion of LLC Â«A-ServiceÂ»; creation of graphic materials for filling the company's websites; use of various methods of media communication impact (promotions, contests); setting up a sales funnel, and analysis of its effectiveness; development of a content plan for the company's online community; setting up a chatbot. The work was carried out on the basis of a study of the media content used by the enterprise in network media, that is, on various websites containing commercial information about the enterprise, as well as on the basis of a survey conducted among network users. As a result of work, it was agreed that all proposed methods and strategies of development mediacommunications systems can be relevant, in particular, at this stage of development of the automotive business and current ways of its promotion in the media space.