title: Ð¡Ð¾ÑÐ¸Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ°ÐºÑÐ¸Ðº Ð¿Ð¾ÑÑÐµÐ±Ð»ÐµÐ½Ð¸Ñ ÐºÐ¸Ð½Ð¾ÐºÐ¾Ð½ÑÐµÐ½ÑÐ° Ð² Ð¼Ð¾Ð»Ð¾Ð´ÐµÐ¶Ð½Ð¾Ð¹ ÑÑÐµÐ´Ðµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Sociological research offilm content consumption practices by youth
Creators: name: ÐÐ¾Ð¼Ð°ÑÐ¾Ð²Ð°, Ð¯Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÐºÐ¸Ð½Ð¾ÐºÐ¾Ð½ÑÐµÐ½Ñ
ÑÐ¾ÑÐ¸Ð¾Ð»Ð¾Ð³Ð¸Ñ ÐºÐ¸Ð½Ð¾
Ð¼ÐµÐ´Ð¸Ð°Ð¿Ð¾ÑÑÐµÐ±Ð»ÐµÐ½Ð¸Ðµ
Ð¼Ð¾Ð»Ð¾Ð´ÐµÐ¶Ñ
cinema content
cinema sociology
media
cunsuption
youth

description: Â  ÐÑÐ»Ð¸ Ð¸Ð·ÑÑÐµÐ½Ñ ÑÐ°ÐºÑÐ¾ÑÑ, Ð²Ð»Ð¸ÑÑÑÐ¸Ðµ Ð½Ð° Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¾Ðµ Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð·ÑÐ¸ÑÐµÐ»Ñ; ÑÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð²ÑÐ¸ÐµÑÑ Ð¿ÑÐ°ÐºÑÐ¸ÐºÐ¸ ÐºÐ¸Ð½Ð¾Ð¿ÑÐ¾ÑÐ¼Ð¾ÑÑÐ°; ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ¸, ÑÐ²ÑÐ·Ð°Ð½Ð½ÑÐµ Ñ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÑÐ¼Ð¸ Ð²ÑÐ±Ð¾ÑÐ° ÑÑÑÑÐ¾Ð¹ÑÑÐ² Ð¸ ÐºÐ°Ð½Ð°Ð»Ð¾Ð² Ð´Ð»Ñ Ð¿ÑÐ¾ÑÐ¼Ð¾ÑÑÐ°. Ð¢Ð°ÐºÐ¶Ðµ ÑÐ´ÐµÐ»Ð¸Ð»Ð¸ Ð²Ð½Ð¸Ð¼Ð°Ð½Ð¸Ðµ Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ Ð·ÑÐ¸ÑÐµÐ»ÐµÐ¹. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¾ Ð½Ð° Ð±Ð°Ð·Ðµ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ ÑÐ°Ð±Ð¾Ñ Ð¿Ð¾ ÑÐ¾ÑÐ¸Ð¾Ð»Ð¾Ð³Ð¸Ð¸ Ð¿Ð¾ÑÑÐµÐ±Ð»ÐµÐ½Ð¸Ñ, ÑÐ¾ÑÐ¸Ð¾Ð»Ð¾Ð³Ð¸Ð¸ ÐºÐ¸Ð½Ð¾ Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ñ. ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÐµ Ð¸ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½ÑÐµ Ð¾ÑÑÐ°ÑÐ»ÐµÐ²ÑÐµ Ð¾ÑÑÐµÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹, ÑÐ¾ÑÐ¸Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð½Ð° ÑÐµÐ¼Ñ Ð¼ÐµÐ´Ð¸Ð°Ð¿Ð¾ÑÑÐµÐ±Ð»ÐµÐ½Ð¸Ñ Ð·Ð° Ð¿Ð¾ÑÐ»ÐµÐ´Ð½Ð¸Ðµ 5 Ð»ÐµÑ. Ð ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½ ÑÑÐ¾Ð²ÐµÐ½Ñ Ð°ÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð·ÑÐ¸ÑÐµÐ»ÐµÐ¹, Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐ¸ÑÐµÐ»ÑÐ½ÑÐµ ÑÑÑÑÐ¾Ð¹ÑÑÐ²Ð° Ð¸ ÐºÐ°Ð½Ð°Ð»Ñ Ð´Ð»Ñ Ð¿ÑÐ¾ÑÐ¼Ð¾ÑÑÐ°, ÐºÑÐ¸ÑÐµÑÐ¸Ð¸ Ð²ÑÐ±Ð¾ÑÐ°, ÑÑÐ¸Ð»Ñ Ð¸ ÑÑÐ¾Ð²ÐµÐ½Ñ Ð¿Ð¾ÑÑÐµÐ±Ð»ÐµÐ½Ð¸Ñ. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½ÑÑ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð°Ð²ÑÐ¾ÑÐ¾Ð¼ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¾Ð½Ð»Ð°Ð¹Ð½-ÐºÐ¸Ð½Ð¾ÑÐµÐ°ÑÑÐ¾Ð² Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð¼ÐµÑÐ°Ð½Ð¸Ð·Ð¼Ð° ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ ÐºÐ¾Ð½ÑÐµÐ½ÑÐ° Ð¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¾Ð¿ÑÐ¾ÑÐ½ÑÑ Ð¼ÐµÑÐ¾Ð´Ð¾Ð² Ð´Ð»Ñ ÑÐ±Ð¾ÑÐ° Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð¾ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸ÑÑ Ð¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°ÑÐµÐ»ÐµÐ¹.
description: The work is devoted to the research of film consumption practices among young people. The factors influencing the consumer behavior of the viewer, the formed practices of film viewing, the characteristics associated with the peculiarities of the choice of devices and channels for viewing were studied. Attention was also paid to the study of consumer preferences of viewers. The research was conducted on the basis of theoretical works on the sociology of consumption, sociology of cinema and marketing. Foreign and domestic industry reports of companies and sociological research on the topic of media consumption for the last 5 years were used. In the course of the research the level of viewers activity, preferred devices and channels for viewing, selection criteria, style and level of consumption were determined. Based on the results of the study, the author proposed recommendations to improve the effectiveness of advertising activities of online cinemas through the mechanism of content recommendations and the introduction of survey methods for collecting information about user preferences.