title: ÐÑÐ²Ð¾Ð´ Ð½Ð° ÑÑÐ½Ð¾Ðº Ð Ð¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¹ ÑÐµÐ´ÐµÑÐ°ÑÐ¸Ð¸ Ð±ÑÐµÐ½Ð´Ð° LWStyle
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Brinding the LWStyle brand to the market of the Russian Federation
Creators: name: ÐÐµÐ±ÐµÐ´ÐµÐ²Ð°, ÐÐ»Ð¸Ð·Ð°Ð²ÐµÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÐÐºÐ°Ð·Ð°Ð½Ð¸Ñ Ð¸Ð¼Ð¸Ð´Ð¶ ÑÑÐ»ÑÐ³Ð¸ ÑÐ¾ÑÐ³Ð¾Ð²ÑÐ¹ Ð¿ÑÐ¾ÑÐµÑÑ
Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑ
ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
Service process trade process
business process
trade
retail

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ Ð¼Ð¸ÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¸ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð³Ð¾ fashion ÑÑÐ½ÐºÐ° Ð¸ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐ¸ Ð²ÑÐ²Ð¾Ð´Ð° Ð½Ð¾Ð²Ð¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð°, Ð¾ÐºÐ°Ð·ÑÐ²Ð°ÑÑÐµÐ³Ð¾ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð¸Ð¼Ð¸Ð´Ð¶ ÑÑÐ»ÑÐ³Ñ, Ð½Ð° ÑÑÐ½Ð¾Ðº Ð Ð¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ð¹ Ð¤ÐµÐ´ÐµÑÐ°ÑÐ¸Ð¸. Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿Ð¸ÑÐºÐ¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¿Ð»Ð°Ð½Ð° Ð¿Ð¾ Ð²ÑÐ²Ð¾Ð´Ñ Ð½Ð° ÑÑÐ½Ð¾Ðº Ð Ð¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¹ Ð¤ÐµÐ´ÐµÑÐ°ÑÐ¸Ð¸ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¸Ð¼Ð¸Ð´Ð¶ ÑÑÐ»ÑÐ³Ð¸ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐµÐµ Ð±ÑÐµÐ½Ð´Ð° . Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð¸Ñ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÐ·ÑÑÐµÐ½ Ð¼ÐµÑÐ°Ð½Ð¸Ð·Ð¼ Ð¾ÐºÐ°Ð·Ð°Ð½Ð¸Ñ Ð¸Ð¼Ð¸Ð´Ð¶ ÑÑÐ»ÑÐ³Ð¸ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ NORSROM. 2. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½ Ð¼Ð¸ÑÐ¾Ð²Ð¾Ð¹ Ð¸ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ð¹ fashion ÑÑÐ½Ð¾Ðº Ð¸ Ð¿ÑÐ¾Ð³Ð½Ð¾Ð·Ñ ÑÐºÑÐ¿ÐµÑÑÐ¾Ð² Ð½Ð° Ð±Ð»Ð¸Ð¶Ð°Ð¹ÑÐ¸Ðµ Ð³Ð¾Ð´Ñ. 3. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð° Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÑ Ð²ÑÐ²Ð¾Ð´Ð° Ð½Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ð¹ ÑÑÐ½Ð¾Ðº Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¸Ð¼Ð¸Ð´Ð¶ ÑÑÐ»ÑÐ³Ð¸. 4. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿Ð»Ð°Ð½ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð±ÑÐµÐ½Ð´Ð° LWStyle Ð½Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¼ ÑÑÐ½ÐºÐµ. ÐÐ°Ð½Ð½ÑÐµ Ð·Ð°Ð´Ð°ÑÐ¸ ÑÐµÐ°Ð»Ð¸Ð·Ð¾Ð²ÑÐ²Ð°Ð»Ð¸ÑÑ ÑÐµÑÐµÐ· Ð¾ÑÐµÐ½ÐºÑ Ð¸Ð¼ÐµÑÑÐµÐ¹ÑÑ Ð¸Ð¼Ð¸Ð´Ð¶ ÑÑÐ»ÑÐ³Ð¸ Ð² Ð¡Ð¨Ð. ÐÐ¾ÑÐ»Ðµ ÑÐµÐ³Ð¾ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÑÐ½ Ð¿Ð¾Ð»Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¼Ð¸ÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¸ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð³Ð¾ ÑÑÐ½ÐºÐ° Ð¼Ð¾Ð´Ñ. Ð¢Ð°ÐºÐ¶Ðµ Ð¾ÑÐ´ÐµÐ»ÑÐ½Ð¾ Ð±ÑÐ»Ð° Ð²ÑÐ´ÐµÐ»ÐµÐ½Ð° Ð¾Ð½Ð»Ð°Ð¹Ð½ ÑÑÐµÑÐ° Ð½Ð° Ð´Ð°Ð½Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ. ÐÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐ¸ Ð²ÑÐ²Ð¾Ð´Ð° Ð½Ð° ÑÑÐ½Ð¾Ðº Ð Ð¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¹ Ð¤ÐµÐ´ÐµÑÐ°ÑÐ¸Ð¸ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¸Ð¼Ð¸Ð´Ð¶ ÑÑÐ»ÑÐ³Ð¸. ÐÐ¾ÑÐ»Ðµ Ð±ÑÐ»Ð¸ Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½Ñ Ð²ÑÐµ ÑÐ°ÑÑÑÑÑ Ð¸ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½ÑÐµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð¼ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð³Ð¾ÑÐ¾Ð²ÑÐ¹ Ð°Ð»Ð³Ð¾ÑÐ¸ÑÐ¼ Ð²ÑÐ²Ð¾Ð´Ð° Ð½Ð° ÑÑÐ½Ð¾Ðº Ð Ð¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¹ Ð¤ÐµÐ´ÐµÑÐ°ÑÐ¸Ð¸ Ð±ÑÐµÐ½Ð´Ð° LWStyle, Ð¾ÐºÐ°Ð·ÑÐ²Ð°ÑÑÐµÐ³Ð¾ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð¸Ð¼Ð¸Ð´Ð¶ ÑÑÐ»ÑÐ³Ñ.
description: Purpose of this work This work is devoted to the study of the world and Russian fashion market and the possibility of bringing a new brand providing an innovative image of the service to the market of the Russian Federation. In the process, the following tasks were solved: 1. Study the mechanism of providing the image of the service using the example of NORSROM. 2. Analyze the world and Russian fashion market and experts' forecasts for the coming years. 3. Consider introducing the innovative image of the service into the Russian market. 4. Develop a detailed business plan for LWStyle. These tasks were implemented through a description of the existing image of the service in the United States. After which a full analysis of the global Russian fashion market was carried out. Also, an online sphere in this market was separately allocated. The possibility of bringing the innovative image of the service to the market of the Russian Federation was assessed. After the calculation, all calculations and possible indicators were made. The result of the work is a ready-made algorithm for bringing to the market of the Russian Federation the LWStyle brand, which provides an innovative image of the service.