title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð²ÑÑ Ð¾Ð´Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐ¸ÑÑÐ° ÐÐµÐ½ÑÑÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a strategy for entering the foreign market (on the example of Pizza Venture LLCÂ»)
Creators: name: ÐÐ¾Ð»ÑÐºÐ¾Ð², ÐÐ»ÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¿ÑÐ¾ÐµÐºÑ
ÑÐµÑ Ð½Ð¸ÐºÐ¾-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð·
Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¸ÑÐºÐ¾Ð²
strategy
foreign market
investment project
technical and economic analysis
risk analysis

description: Ð¦ÐµÐ»ÑÑ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð²ÑÑÐ¾Ð´Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº. ÐÐ°Ð´Ð°ÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ: 1. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð°ÑÐ¿ÐµÐºÑÐ¾Ð² ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ. 2. ÐÐ¿Ð¸ÑÐ°Ð½Ð¸Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ÐÐ¸ÑÑÐ° ÐÐµÐ½ÑÑÑÂ» Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ°. 3. ÐÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ°, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð²ÑÑÐ¾Ð´Ð° Ð½Ð° Ð½ÐµÐ³Ð¾, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð· ÐµÐ³Ð¾ ÑÐ¸ÑÐºÐ¾Ð² . Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÑÐ»Ð°ÑÑ Ð½Ð° Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°Ñ ÐÐÐ Â«ÐÐ¸ÑÑÐ° ÐÐµÐ½ÑÑÑÂ». ÐÐµÑÐ¾Ð´Ñ: Ð¿ÑÐ¸Ð¼ÐµÐ½ÑÐ»Ð¸ÑÑ Ð¾Ð±ÑÐµÐ½Ð°ÑÑÐ½ÑÐµ Ð¸ ÑÐ¿ÐµÑÐ¸ÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¼ÐµÑÐ¾Ð´Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ, Ð² ÑÐ¾Ð¼ ÑÐ¸ÑÐ»Ðµ ÑÐµÑÐ½Ð¸ÐºÐ¾-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð·, SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¼ÐµÑÐ¾Ð´ Ð. Ð. ÐÐ°Ð¼Ð±ÐµÐ½Ð°, Ð¼ÐµÑÐ¾Ð´ Ð¾ÑÐ½Ð¾ÑÐ¸ÑÐµÐ»ÑÐ½Ð¾Ð¹ ÑÐ¸Ð»Ñ Ð±Ð¸Ð·Ð½ÐµÑÐ°, ÐºÐ»Ð°ÑÑÐµÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð´Ð¸Ð°Ð³ÑÐ°Ð¼Ð¼Ð° ÐÐ°Ð½ÑÐµ, Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ²ÑÑÐ²Ð¸ÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ NPV, Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐµÐ½Ð°ÑÐ¸ÐµÐ². ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÐÐÐ : â Ð²ÑÐ±ÑÐ°Ð½ ÑÑÐ½Ð¾Ðº Ð´Ð»Ñ Ð²ÑÑÐ¾Ð´Ð° - ÐÐ°ÑÐ²Ð¸Ñ; â Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½ Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¿ÑÐ¾ÐµÐºÑ; â Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¸ÑÐºÐ¾Ð². ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÑÐµÑÑÑ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÑÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð² Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð¿ÑÐ°ÐºÑÐ¸ÐºÐµ, ÑÑÐ¾ Ð¿Ð¾ÑÐ»ÑÐ¶Ð¸Ñ ÑÐ¾ÑÑÑ ÐÐÐ Â«ÐÐ¸ÑÑÐ° ÐÐµÐ½ÑÑÑÂ».
description: The purpose of this work was to develop a strategy for the company to enter the foreign market. Work tasks: 1. Study of the theoretical aspects of developing an enterprise strategy. 2. Description of the Pizza Venture LLC company and market analysis. 3. Identification of a potential market, development of a strategy for entering it, development of an investment project and analysis of its risks. The work was carried out on the materials of Pizza Venture and LLC. Methods: general scientific and specific research methods were used, including technical and economic analysis, SWOT analysis, J. J. Lamben's method, business relative strength method, cluster analysis, Ganta diagram, NPV sensitivity analysis, scenario analysis. The main results of the WRC: â selected market for exit - Latvia; â an investment project has been proposed; â risk analysis completed. The practical significance of the work is determined by the possibility of implementing the proposed recommendations into the company's activities in practice, which will serve the growth of Pizza Venture LLC.