title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ HR-Ð±ÑÐµÐ½Ð´Ð° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐ¡Ð . Ð¡Ð¢Ð ÐÐÐ¢ÐÐÐ¬Ð¡Ð¢ÐÐ- Ð¡ÐÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of measures to improve the the HR brand of the organization (on the example of LLC "LSR. STROITELSTVO-SZ")
Creators: name: ÐÐ¾ÑÐºÐ¸Ð½Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ
ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ
ÑÐ¸ÑÑÐµÐ¼Ð° ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð¾Ð¼
HR-Ð±ÑÐµÐ½Ð´
Ð±ÑÐµÐ½Ð´ ÑÐ°Ð±Ð¾ÑÐ¾Ð´Ð°ÑÐµÐ»Ñ
ÑÑÐ¾Ð²ÐµÐ½Ñ ÑÐ´Ð¾Ð²Ð»ÐµÑÐ²Ð¾ÑÐµÐ½Ð½Ð¾ÑÑÐ¸
ÑÑÐµÐ¿ÐµÐ½Ñ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ¾Ð²
Ð²Ð½ÐµÑÐ½Ð¸Ð¹ HR-Ð±ÑÐµÐ½Ð´
Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ð¹ HR-Ð±ÑÐµÐ½Ð´
organization
management
personnel management system
HR brand
employer brand
satisfaction level
employee loyalty degree
external HR brand
internal HR brand

description: Ð¦ÐµÐ»Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ â Ð¾ÑÐ½Ð¾Ð²ÑÐ²Ð°ÑÑÑ Ð½Ð° ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð´Ð¸ÐºÐ°Ñ Ð¸ Ð¿Ð¾Ð´ÑÐ¾Ð´Ð°Ñ Ðº Ð¾ÑÐµÐ½ÐºÐµ HR â Ð±ÑÐµÐ½Ð´Ð° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸, Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð½Ð°Ð»Ð¸ÑÐ¸Ñ HR â Ð±ÑÐµÐ½Ð´Ð° Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ÐÐ¡Ð . Ð¡Ð¢Ð ÐÐÐ¢ÐÐÐ¬Ð¡Ð¢ÐÐ-Ð¡ÐÂ» Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð¿Ð¾ ÐµÐ³Ð¾ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ. ÐÑÐ»Ð¸ ÑÐµÑÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: - Ð¸Ð·ÑÑÐ¸ÑÑ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð°ÑÐ¿ÐµÐºÑÑ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸ Ð¿Ð¾Ð´Ð´ÐµÑÐ¶Ð°Ð½Ð¸Ñ HR-Ð±ÑÐµÐ½Ð´Ð° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸; - Ð¿ÑÐ¸Ð²ÐµÑÑÐ¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÑÑ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÑ ÐÐÐ Â«ÐÐ¡Ð . Ð¡Ð¢Ð ÐÐÐ¢ÐÐÐ¬Ð¡Ð¢ÐÐ-Ð¡ÐÂ»; - Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ðµ ÑÑÑÐ´Ð¾Ð²ÑÑ ÑÐµÑÑÑÑÐ¾Ð² Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸; - Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÐµÐºÑÑÐµÐµ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ðµ HR-Ð±ÑÐµÐ½Ð´Ð° ÐÐÐ Â«ÐÐ¡Ð . Ð¡Ð¢Ð ÐÐÐ¢ÐÐÐ¬Ð¡Ð¢ÐÐ-Ð¡ÐÂ»; - ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ HR-Ð±ÑÐµÐ½Ð´Ð° Ð¸ÑÑÐ»ÐµÐ´ÑÐµÐ¼Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ; - Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÑÑ Ð¾ÑÐµÐ½ÐºÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ HR-Ð±ÑÐµÐ½Ð´Ð° ÐÐÐ Â«ÐÐ¡Ð . Ð¡Ð¢Ð ÐÐÐ¢ÐÐÐ¬Ð¡Ð¢ÐÐ-Ð¡ÐÂ». ÐÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ ÑÐµÐ¼Ñ Ð¾Ð±ÑÑÐ»Ð¾Ð²Ð»ÐµÐ½Ð° ÑÐµÐ¼, ÑÑÐ¾ Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ðµ Ð³ÑÐ°Ð¼Ð¾ÑÐ½Ð¾Ð³Ð¾ HR â Ð±ÑÐµÐ½Ð´Ð° Ð½ÐµÑÐµÑ Ð½ÐµÐ¾ÑÐ¿Ð¾ÑÐ¸Ð¼ÑÐ¹ Ð²ÐºÐ»Ð°Ð´ Ð² ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ðµ Ð¸ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð² ÑÐµÐ»Ð¾Ð¼ Ð¸ ÑÐ¸ÑÑÐµÐ¼Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÑÐµÐ»Ð¾Ð²ÐµÑÐµÑÐºÐ¸Ð¼Ð¸ ÑÐµÑÑÑÑÐ°Ð¼Ð¸ Ð² ÑÐ°ÑÑÐ½Ð¾ÑÑÐ¸. ÐÑÑÐ¾ÑÐ½Ð¸ÐºÐ°Ð¼Ð¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð²ÑÑÑÑÐ¿Ð¸Ð»Ð¸ Ð´Ð°Ð½Ð½ÑÐµ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð¹ Ð½Ð°ÑÑÐ½Ð¾-Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð¹ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ, Ð¾ÑÐ¸ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÐÐ½ÑÐµÑÐ½ÐµÑ-ÑÐµÑÑÑÑÐ¾Ð² Ð¸ Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð°Ð³ÐµÐ½ÑÑÑÐ². ÐÑÐ¸ Ð¿Ð¾Ð´Ð³Ð¾ÑÐ¾Ð²ÐºÐµ ÑÐ°Ð±Ð¾ÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ñ: Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼Ð°ÑÑÐ¸Ð²Ð¾Ð² Ð´Ð°Ð½Ð½ÑÑ Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ ExÑel, Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÑÑÐ¾Ð²Ð¾Ð¹ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ Word, Ð²Ð¸Ð·ÑÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð´Ð°Ð½Ð½ÑÑ Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ PowerPoint.
description: The purpose of the study is based on modern methods and approaches to assessing the HR brand of an organization, to analyze the presence of an HR brand in the company LLC "LSR. STROITELSTVOâSZ" and develop proposals for its formation. The following tasks were solved: - to study the main theoretical aspects of the formation and maintenance of the HR brand of the organization; - give the organizational and economic characteristics of LLC "LSR. CONSTRUCTION-SZ"; - analyze the state of the organizations workforce; - analyze the current state of the HR brand of LLC "LSR. STROITELSTVO-SZ"; - develop proposals for improving the HR brand of the company under study; - to carry out a socio-economic assessment of the effectiveness of the proposed measures to improve the HR brand of LLC "LSR. STROITELSTVO-SZ". The relevance of the topic is due to the fact that building a competent HR brand makes an undeniable contribution to the development and improvement of the effectiveness of the organization as a whole and the human resource management system in particular. The sources of information were data from domestic and foreign research literature, official Internet resources and analytical agencies. The following information systems were used in the preparation of the work: processing of data arrays using Excel, processing of text information using Word, visualization of data representation using PowerPoint). The measures aimed at improving the HR brand of LLC "LSR. STROITELSTVO-SZ" are proposed, the developed recommendations can be used by companies of the Russian Federation taking into account industry specifics.