title: ÐÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ Ð³Ð¾ÑÐ½Ð¾Ð»ÑÐ¶Ð½Ð¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Ð¡ommunication promotion of ski tourism
Creators: name: Ð¢Ð°ÑÑÐ¼Ð¾Ð²Ð°, ÐÐ»Ð¸Ð·Ð°Ð²ÐµÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ðµ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² Ð³Ð¾ÑÐ½Ð¾Ð»ÑÐ¶Ð½Ð¾Ð¼ ÑÑÑÐ¸Ð·Ð¼Ðµ
ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ
ÑÑÐµÑÐ° ÑÑÐ»ÑÐ³
communication promotion
promotion tools in ski tourism
target audience
service sector

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½-ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð³Ð¾ÑÐ½Ð¾Ð»ÑÐ¶Ð½Ð¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð°. Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¾Ð¿Ð¸ÑÐ°-Ð½Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð°ÑÐ¿ÐµÐºÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÑÑÐµÑÐµ Ð¿ÑÐµÐ´Ð¾-ÑÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ ÑÑÐ»ÑÐ³ Ð² Ð³Ð¾ÑÐ½Ð¾Ð»ÑÐ¶Ð½Ð¾Ð¼ ÑÑÑÐ¸Ð·Ð¼Ðµ, Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¸ ÐºÐ°Ð½Ð°Ð»Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°-ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð³Ð¾ÑÐ½Ð¾Ð»ÑÐ¶Ð½ÑÑ ÐºÑÑÐ¾ÑÑÐ¾Ð² Ð² Ð Ð¾ÑÑÐ¸Ð¸ Ð¸ Ð² Ð¼Ð¸ÑÐµ. ÐÐ·ÑÑÐµÐ½Ð° Ð¸ Ð¾Ð¿Ð¸ÑÐ°Ð½Ð° ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ Ð² Ð³Ð¾ÑÐ½Ð¾Ð»ÑÐ¶Ð½Ð¾Ð¼ ÑÑÑÐ¸Ð·Ð¼Ðµ, Ð²ÑÑÐ²Ð»ÐµÐ½Ñ ÐµÐµ ÐºÐ»ÑÑÐµÐ²ÑÐµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸, Ð¿Ð¾ÑÑÐµÐ±Ð½Ð¾ÑÑÐ¸, Ð¼Ð¾ÑÐ¸Ð²Ñ Ð²ÑÐ±Ð¾ÑÐ° ÑÐ¾Ð³Ð¾ Ð¸Ð»Ð¸ Ð¸Ð½Ð¾Ð³Ð¾ Ð³Ð¾ÑÐ½Ð¾Ð»ÑÐ¶Ð½Ð¾Ð³Ð¾ ÐºÑ-ÑÐ¾ÑÑÐ° Ð¸ Ð¾Ð¶Ð¸Ð´Ð°Ð½Ð¸Ñ Ð¾Ñ ÐºÐ°ÑÐ°Ð½Ð¸Ñ. ÐÐ¿Ð¾ÑÐ»ÐµÐ´ÑÑÐ²Ð¸Ð¸ Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð³Ð¾ Ð¾Ð¿ÑÑÐ° Ð±ÑÐ»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð³Ð¾ÑÐ½Ð¾Ð»ÑÐ¶Ð½Ð¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð° Ð² Ð¡Ð°ÑÐ°Ð»Ð¸Ð½ÑÐºÐ¾Ð¹ Ð¾Ð±Ð»Ð°ÑÑÐ¸. ÐÑÐ»Ð° Ð¾Ð¿Ð¸ÑÐ°Ð½Ð° ÑÑÐµÑÐ° Ð³Ð¾ÑÐ½Ð¾Ð»ÑÐ¶Ð½Ð¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð° Ð½Ð° Ð¡Ð°ÑÐ°Ð»Ð¸Ð½Ðµ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½ ÐºÐ»ÑÑÐµÐ²Ð¾Ð¹ Ð¾Ð±ÑÐµÐºÑ Ð¸Ð½ÑÑÐ°ÑÑÑÑÐºÑÑÑÑ â ÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½Ð¾-ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¸Ð¹ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑ Â«ÐÐ¾ÑÐ½ÑÐ¹ Ð²Ð¾Ð·Ð´ÑÑÂ». ÐÐ¿Ð¸ÑÐ°Ð½Ð° ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð°Ñ ÑÐ¸ÑÑÐ°ÑÐ¸Ñ Ð½Ð° ÑÑÐ½ÐºÐµ, ÑÐ´ÐµÐ»Ð°Ð½ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÐºÐ»ÑÑÐ°ÐµÑ Ð² ÑÐµÐ±Ñ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð» Ð¸ Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð±Ð»Ð°Ð³Ð¾Ð´Ð°ÑÑ ÐºÐ¾-ÑÐ¾ÑÑÐ¼ Ð±ÑÐ»Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¼Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð³Ð¾ÑÐ½Ð¾Ð»ÑÐ¶Ð½Ð¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð° Ð² Ð¡Ð°ÑÐ°Ð»Ð¸Ð½ÑÐºÐ¾Ð¹ Ð¾Ð±Ð»Ð°ÑÑÐ¸.
description: In this final qualifying work, the tools of communication promotion of ski tourism are considered. The paper describes the theoretical aspects of communica-tion promotion of the service sector, tools and channels of communication promo-tion of ski resorts in Russia and in the world. The target audience in ski tourism has been studied and described, its key features, needs, motives for choosing a particular ski resort and expectations from skiing have been identified. After studying foreign experience, a recommendation was developed for the communication promotion of ski tourism in the Sakhalin region. The sphere of ski tourism in Sakhalin was de-scribed, as well as the key infrastructure object - the sports and tourist complex Â«Mountain AirÂ» was analyzed. The competitive situation in the market is described, and a competitive communication analysis is made. The work includes theoretical material and practical analysis, thanks to which recommendations were developed for the communication promotion of ski tourism in the Sakhalin region.