title: ÐÐ¼Ð¸Ð´Ð¶ Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ, ÐµÐ³Ð¾ Ð·Ð½Ð°ÑÐµÐ½Ð¸Ðµ Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÑÐ²
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The image of a publishing company, its importance for improving the efficiency of publishing houses
Creators: name: ÐÐ°ÑÑÑÐºÐ¾Ð²Ð°, Ð Ð¸Ð¼Ð¼Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð¸Ð¼Ð¸Ð´Ð¶
Ð¸Ð¼Ð¸Ð´Ð¶ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸
ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¸Ð¼Ð¸Ð´Ð¶Ð°
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ
image
the image of organization
the formation of image
efficiency

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«ÐÐ¼Ð¸Ð´Ð¶ Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ, ÐµÐ³Ð¾ Ð·Ð½Ð°ÑÐµÐ½Ð¸Ðµ Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÑÐ²Â».ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ð¼Ð¸Ð´Ð¶Ð° Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Â«ÐÐ¡Ð¢Â» Ð¸ Â«ÐÑÐ¾ÑÐ²ÐµÑÐµÐ½Ð¸ÐµÂ» Ð¸ ÑÐ¾Ð»Ð¸ Ð¸Ð¼Ð¸Ð´Ð¶Ð° Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð¹ Ð¸ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸.ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ Ð¿Ð¾Ð½ÑÑÐ¸Ñ Ð¸Ð¼Ð¸Ð´Ð¶Ð° Ð¸ Ð¸Ð¼Ð¸Ð´Ð¶Ð° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸; 2. ÐÐ¿Ð¸ÑÐ°Ð½Ð¸Ðµ Ð²Ð¸Ð´Ð¾Ð² Ð¸Ð¼Ð¸Ð´Ð¶Ð°, ÐµÐ³Ð¾ ÑÑÑÑÐºÑÑÑÐ½ÑÑ ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² Ð¸ ÑÑÐ½ÐºÑÐ¸Ð¹ 3. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¸Ðµ ÑÐ¾Ð»Ð¸ ÑÑÐµÐ´ÑÑÐ² Ð¼Ð°ÑÑÐ¾Ð²Ð¾Ð¹ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð² ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ð¸ Ð¸ Ð¿Ð¾Ð´Ð´ÐµÑÐ¶Ð°Ð½Ð¸Ð¸ Ð¸Ð¼Ð¸Ð´Ð¶Ð° Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÑÐ²; 4. ÐÑÐµÐ½ÐºÐ° Ð¸Ð¼Ð¸Ð´Ð¶Ð° Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½ÑÑ Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¹; 5. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð²Ð»Ð¸ÑÐ½Ð¸Ñ Ð¸Ð¼Ð¸Ð´Ð¶Ð° Ð½Ð° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸.ÐÐ¿Ð¸ÑÐ°Ð½Ð¸Ðµ Ð¸ Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð¾Ð³Ð¾ Ð¸Ð¼Ð¸Ð´Ð¶Ð° Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÑÐ² Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸Ð»Ð°ÑÑ Ð¿Ð¾ÑÑÐµÐ´ÑÑÐ²Ð¾Ð¼ ÐºÐ¾Ð½ÑÐµÐ½Ñ-Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ð°.Â  ÐÑÐ»Ð° Ð·Ð°Ð´ÐµÐ¹ÑÑÐ²Ð¾Ð²Ð°Ð½Ð° Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ñ Ð¸Ð· Ð¾ÑÐºÑÑÑÑÑ Ð¸ÑÑÐ¾ÑÐ½Ð¸ÐºÐ¾Ð²: ÑÐµÐ¹ÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ Ð¸ ÐºÐ¾Ð½ÑÐ°Ð»ÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ Ð°Ð³ÐµÐ½ÑÑÑÐ²,Â  ÑÐµÑÐ²Ð¸ÑÐ¾Ð² Ð¸Ð½ÑÐµÑÐ½ÐµÑ-ÑÐµÐºÑÑÑÐ¼ÐµÐ½ÑÐ° Â«Dream jobÂ» Ð¸ Â«HeadHunterÂ», ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸Ð»ÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¾ÑÐ·ÑÐ²Ð¾Ð² Ñ ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ ÐºÐ½Ð¸Ð¶Ð½ÑÑ Ð¾Ð½Ð»Ð°Ð¹Ð½ Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½Ð¾Ð² Ð¸ Ð»Ð¸ÑÐ½ÑÑ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÐµÐ¹ Ð¸Ð·Ð´Ð°ÑÐµÐ»ÑÑÑÐ²Ð°. Ð¡ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ Ð¼ÐµÑÐ¾Ð´Ð° Ð¾ÑÐµÐ½ÐºÐ¸ Ð¿Ð¾ ÐºÑÐ¸ÑÐµÑÐ¸Ñ Â«Ð¿Ð¾Ð»Ð¾Ð¶Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹-Ð¾ÑÑÐ¸ÑÐ°ÑÐµÐ»ÑÐ½ÑÐ¹Â» Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¸Ð¼Ð¸Ð´Ð¶Ð° ÑÐ¾Ð²Ð°ÑÐ°, ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐ¹ Ð¸Ð¼Ð¸Ð´Ð¶, Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ð¹ Ð¸Ð¼Ð¸Ð´Ð¶, Ð´ÐµÐ»Ð¾Ð²Ð¾Ð¹ Ð¸Ð¼Ð¸Ð´Ð¶, Ð¸Ð¼Ð¸Ð´Ð¶ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÑ ÑÑÐºÐ¾Ð²Ð¾Ð´Ð¸ÑÐµÐ»ÐµÐ¹ Ð¸ Ð²Ð»Ð°Ð´ÐµÐ»ÑÑÐ° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸, Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½ÑÐ¹ Ð¸Ð¼Ð¸Ð´Ð¶. Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ Ð±ÑÐ»Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¿Ð¾Ð»Ð¾Ð¶Ð¸ÑÐµÐ»ÑÐ½ÑÐµ Ð¸ Ð¾ÑÑÐ¸ÑÐ°ÑÐµÐ»ÑÐ½ÑÐµ Ð¼Ð¾Ð¼ÐµÐ½ÑÑ Ð¸Ð¼Ð¸Ð´Ð¶Ð° Ð² ÐºÐ°Ð¶Ð´Ð¾Ð¼ Ð¸Ð· ÐºÐ¾Ð¼Ð¿Ð¾Ð½ÐµÐ½ÑÐ¾Ð².
description: The topic of the final qualifying work: Â«The image of a publishing company, its importance for improving the efficiency of publishing housesÂ».This work is devoted to the study of the image of publishing enterprises and the role of image in social and economic efficiency.Tasks that were solved during the study: 1. Definition of the concept of image and the image of the organization; 2. Description of the types of image, its structural elements and functions3. Consideration of the role of mass media in the formation and maintenance of the image of publishing houses; 4. Assessment of the image of domestic publishing companies; 5. Study of the influence of image on the effectiveness of the organization. Description and evaluation of the corporate image of publishing houses was carried out through content analysis of the Internet space. Information from open sources was used: rating and consulting agencies, Internet recruitment services "Dream job" and "HeadHunter", reviews from various online bookstores and personal social networks of the publishing house were also analyzed.Using the "positive-negative" evaluation method, the analysis of the product image, social image, internal image, business image, image of the main managers and owner of the organization, visual image was carried out. In the process, positive and negative aspects of the image in each of the components were identified.