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title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Project development for the formation and maintenance of a positive image of the company in the hotel services market (on the example of LLC Â«Hotel Pulkovskay
Creators: name: Ð¥Ð¾Ð°Ð½Ð³ Ð¢Ñ Ð¸ ÐÐ¸Ð¼ ÐÑÐ½Ð³
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¸Ð¼Ð¸Ð´Ð¶
Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ðµ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ðµ
Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ
Ð¾ÑÐµÐ»Ñ
ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÐ¼ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸ÐµÐ¼ Ð¿Ð¾Ð»Ð¾Ð¶Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð¸Ð¼Ð¸Ð´Ð¶
Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÐ½ÑÐµ ÑÑÐ»ÑÐ³Ð¸
image
hotel enterprise
activity of a hotel enterprise
hotel
management of a hotel enterprise positive image
hotel services

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description: This work is devoted to studying the image of the limited liability company hotel "Pulkovskaya" and developing practical recommendations for creating a positive image of the hotel. Tasks solved during the research process: 1. Research on the hotel service industry market and consumer behavior as well as main trends in hotel image management. 2. Conduct an analysis of the marketing environment and evaluate the hotels competitiveness. 3. Consider the existing image and the process of image formation in the hotel business. 4. Provide suggestions to create a positive image of the hotel. 5. Evaluation of the effectiveness of the developed processes. Work was carried out at LLC "Pulkovskaya Hotel". During the work, the organizational and economic characteristics of the hotel, personnel structure and economic activity were studied. Calculations have been made to clearly show how the hotels image was formed as well as to position the hotels image at the present time. As a result, the image of the hotel was analyzed. Effective methods have been developed to improve the hotels image and attract new visitors as well as increase profits. When collecting the data necessary to complete the work, the search engines Google and Yandex were used. When processing the data, the following programs/methods/information technologies were used: economic and statistical data analysis methods, comprehensive and comparative analysis, quantitative and qualitative research , regulatory documents and legislative acts, reference books and guides.