title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð²ÑÑ Ð¾Ð´Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The development of exit strategy of enterprise to the international market
Creators: name: Ð§ÑÐ»ÐºÐ¸Ð½Ð°, ÐÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð¸Ð½ÑÐµÑÐ½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ
Ð¼Ð¾Ð´ÐµÐ»Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ
ÑÐµÑÐµÐ¹Ð»ÐµÑÑ Ð´ÐµÑÑÐºÐ¸Ñ ÑÐ¾Ð²Ð°ÑÐ¾Ð²
Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸
Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
strategy
internationalization
strategic planning models
retailers of children products
performance indicators strategies
international market

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÐÐÐ Â«ÐÐµÑÑÐºÐ¸Ð¹ Ð¼Ð¸ÑÂ». 
Ð¦ÐµÐ»Ñ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð²ÑÑÐ¾Ð´Ð° Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº ÐÐÐ Â«ÐÐµÑÑÐºÐ¸Ð¹ Ð¼Ð¸ÑÂ».
ÐÑÐ½Ð¾Ð²Ð½ÑÐµ Ð·Ð°Ð´Ð°ÑÐ¸ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð²ÐºÐ»ÑÑÐ°ÑÑ Ð² ÑÐµÐ±Ñ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ ÑÑÐ°Ð¿Ð¾Ð² ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð²ÑÑÐ¾Ð´Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº, Ð²ÑÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ Ð²Ð½ÐµÑÐ½ÐµÐ¹ ÑÑÐµÐ´Ñ Ð¸ ÑÐµÑÑÑÑÐ½Ð¾Ð³Ð¾ Ð¿Ð¾ÑÐµÐ½ÑÐ¸Ð°Ð»Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð²ÑÐ±Ð¾ÑÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¸Ð½ÑÐµÑÐ½Ð°ÑÐ¸Ð¾Ð½Ð°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸, Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½Ð¾Ð¹ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸.
Ð ÑÐ°Ð±Ð¾ÑÐµ Ð±ÑÐ»Ð¸ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ñ Ð¼Ð¾Ð´ÐµÐ»Ð¸ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¿Ð»Ð°Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ, ÑÐ¸Ð¿Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¹, Ð¿ÑÐ¸ÑÐ¸Ð½Ñ Ð²ÑÑÐ¾Ð´Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐµ ÑÑÐ½ÐºÐ¸. 
ÐÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²ÑÑ, Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»ÑÐ½ÑÑ, ÐºÐ°Ð´ÑÐ¾Ð²ÑÑ Ð¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ ÑÐµÑÑÑÑÐ¾Ð² ÐÐÐ Â«ÐÐµÑÑÐºÐ¸Ð¹ Ð¼Ð¸ÑÂ». 
ÐÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, PEST-Ð°Ð½Ð°Ð»Ð¸Ð·, ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð° Ð¼Ð°ÑÑÐ¸ÑÐ° ÐÐ°ÐºÐÐ¸Ð½Ð·Ð¸.
Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð²ÑÑÐ¾Ð´Ð° ÐÐÐ Â«ÐÐµÑÑÐºÐ¸Ð¹ Ð¼Ð¸ÑÂ» Ð½Ð° ÑÑÐ½Ð¾Ðº ÐÐµÐ»Ð¾ÑÑÑÑÐ¸Ð¸. ÐÑÐ»Ð° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð²ÑÑÐ¾Ð´Ð° ÐÐÐ Â«ÐÐµÑÑÐºÐ¸Ð¹ Ð¼Ð¸ÑÂ» Ð½Ð° ÑÑÐ½Ð¾Ðº ÐÐµÐ»Ð¾ÑÑÑÑÐ¸Ð¸. ÐÐ½Ð°Ð»Ð¸Ð· Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»ÐµÐ¹ ÑÐ¸ÑÑÐ¾Ð¹ Ð¿ÑÐ¸Ð²ÐµÐ´ÐµÐ½Ð½Ð¾Ð¹ ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÐ¸, Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¹ Ð½Ð¾ÑÐ¼Ñ Ð´Ð¾ÑÐ¾Ð´Ð½Ð¾ÑÑÐ¸ Ð¸ ÑÑÐ¾ÐºÐ° Ð¾ÐºÑÐ¿Ð°ÐµÐ¼Ð¾ÑÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐ¹ Ð¿Ð¾ÐºÐ°Ð·Ð°Ð», ÑÑÐ¾ Ð²ÑÑÐ¾Ð´ Ð½Ð° ÑÑÐ½Ð¾Ðº ÐÐµÐ»Ð¾ÑÑÑÑÐ¸Ð¸ Ð´Ð»Ñ ÐÐÐ Â«ÐÐµÑÑÐºÐ¸Ð¹ Ð¼Ð¸ÑÂ» ÑÐ²Ð»ÑÐµÑÑÑ ÑÐµÐ»ÐµÑÐ¾Ð¾Ð±ÑÐ°Ð·Ð½ÑÐ¼.
description: The object of the study is PJSC Â«Detsky MirÂ». 
The purpose is to develop an international market entry strategy for PJSC Â«Detsky MirÂ».
The main objectives of the thesis include identifying the stages of development of the company's strategy for entering the international market, highlighting the features of the external environment and the resource potential of the company, the rationale for the choice of internationalization strategy, efficiency analysis of the proposed strategy.
The study deals with strategic planning models, companiesâ reasons for entering an international market.
The analysis of financial, material, personnel and information resources of PJSC Â«Detsky MirÂ» was carried out. 
SWOT analysis, PEST analysis, McKinsey matrix were performed.
The companyâs entry strategy to Belorussian market has been developed. The effectiveness of the exit of PJSC Â«Detsky MirÂ» on the market of Belorussia was evaluated. Indicatorsâ efficiency of net present value, internal rate of return and payback period has been calculated. As a result, it has been demonstrated that the entry to the Belorussian market is rational for PJSC Â«Detsky MirÂ».