title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ ÑÐ¸ÑÑÐµÐ¼Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶ ÑÑÐ»ÑÐ³ Ð¾ÑÐµÐ»Ñ Ð² Ð¾Ð½Ð»Ð°Ð¹Ð½-ÐºÐ°Ð½Ð°Ð»Ð°Ñ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð³Ð¾ÑÑÐ¸Ð½Ð¸ÑÑ Â«Ð¡Ð¸Ð¼ÑÐ¾Ð½Ð¸ÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Improving the system of selling hotel services in online channels (using the example of the hotel Symphony)
Creators: name: Ð ÑÐºÐ°Ð²Ð¸ÑÐ½Ð¸ÐºÐ¾Ð²Ð°, ÐÐ»Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2025
Subjects: ÑÑÐ»ÑÐ³Ð¸
Ð¾ÑÐµÐ»Ñ
Ð¾Ð½Ð»Ð°Ð¹Ð½-ÐºÐ°Ð½Ð°Ð»Ñ Ð¿ÑÐ¾Ð´Ð°Ð¶
ÑÐ°Ð¹Ñ
ÑÑÐ°ÑÐ¸Ðº
Ð¸Ð½ÑÐ¾Ð¿Ð¾Ð²Ð¾Ð´Ñ
ÑÐ¸ÑÑÐ¾Ð²ÑÐµ Ð°Ð³ÑÐµÐ³Ð°ÑÐ¾ÑÑ
services
hotel
online sales channels
website
traffic
information guides
digital aggregators

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description: The purpose of the final qualification is to develop measures to increase sales of the Symphony Hotels services through online sales channels. The subject of the research is online sales channels of hotel services and ways to improve them. Research methods: deduction, comparison, analysis, synthesis, concretization, grouping and generalization, statistical and economic, graphical and tabular methods, as well as vertical and horizontal analysis. The results of the final qualifying work: 1. The proposed measures to improve online sales channels of hotel services will be aimed at increasing sales using these tools for the sale of hotel services and increasing customer interest in the hotel. 2. A tendency has been identified to improve the values of all indicators of traffic and conversion of advertising on the Sinfonia hotel website after the implementation of measures to modernize the website and integrate online sales with the hotels own banner into meta-search systems. The scope of the proposed recommendations for improving the sales system of hotel services in online channels is that events can be implemented both at the Symphony Hotel and at other hospitality enterprises. The main conclusions of the work: 1. An analysis of the hotels online sales system using the example of the Symphony Hotel showed that the hotel uses two online sales channels for its hotel services â through its own website and through digital booking aggregators. 2. The largest volume of sales came from the online sales channel through digital booking aggregators.