title: Ð¦Ð¸ÑÑÐ¾Ð²ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐµÑÐµÐ½Ð¸Ñ Ð½Ð° ÑÑÐ½ÐºÐµ Ð¿ÑÐ¾Ð¼Ð¾Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð¸ Ð¿Ð¾Ð´Ð°ÑÐºÐ¾Ð² Ð² ÑÐµÐ³Ð¼ÐµÐ½ÑÐµ B2B
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The digital communication solutions in the B2B segment of the promotional products and corporate gifts market
Creators: name: Ð¡Ð°ÑÑÐ¾Ð½Ð¾Ð²Ð°, ÐÐ½Ð°ÑÑÐ°ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐ¸ÑÑÐ¾Ð²Ð°Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ñ
B2B
Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹
Ð¿ÑÐ¾Ð¼Ð¾Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÐµ Ð¿Ð¾Ð´Ð°ÑÐºÐ¸
ÑÐ¸ÑÑÐ¾Ð²ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐµÑÐµÐ½Ð¸Ñ
digital communication
communication optimization
promotional products
corporate gifts

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ð¸ÑÑÐ»ÐµÐ´ÑÑÑÑÑ ÑÐ¿Ð¾ÑÐ¾Ð±Ñ Ð¸ ÐºÐ°Ð½Ð°Ð»Ñ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ð² B2B ÑÐµÐ³Ð¼ÐµÐ½ÑÐµ ÑÑÐ½ÐºÐ° Ð¿ÑÐ¾Ð¼Ð¾Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð¸ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÑ Ð¿Ð¾Ð´Ð°ÑÐºÐ¾Ð². ÐÑÐ½Ð¾Ð²Ð½Ð¾Ðµ Ð²Ð½Ð¸Ð¼Ð°Ð½Ð¸Ðµ ÑÐ´ÐµÐ»ÑÐµÑÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð¼Ð¾Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ ÑÐ¸ÑÑÐ¾Ð²ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÑ ÑÐµÑÐµÐ½Ð¸Ð¹. ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÑÑÑÑ Ð²ÑÑÑÑÐ¿Ð°ÑÑ ÑÐ¸ÑÑÐ¾Ð²ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐµÑÐµÐ½Ð¸Ñ Ð² ÑÐµÐ³Ð¼ÐµÐ½ÑÐµ B2B. ÐÑÐµÐ´Ð¼ÐµÑÐ¾Ð¼ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«ÐÑÐ¾ÐµÐºÑ 111Â» Ð½Ð° ÑÑÐ½ÐºÐµ Ð¿ÑÐ¾Ð¼Ð¾Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð¸ Ð¿Ð¾Ð´Ð°ÑÐºÐ¾Ð² Ð¿Ð¾ÑÑÐµÐ´ÑÑÐ²Ð¾Ð¼ ÑÐ¸ÑÑÐ¾Ð²ÑÑ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹. Ð ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ Ð¿ÑÐ¸Ð²Ð¾Ð´Ð¸ÑÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ»ÑÑÐµÐ²ÑÑ ÑÐ°Ð±Ð¾Ñ Ð¸ Ð¼Ð¾Ð½Ð¾Ð³ÑÐ°ÑÐ¸Ð¹ Ð¸ ÑÐµÐºÑÑÐµÐ³Ð¾ ÑÐ¾ÑÑÐ¾ÑÐ½Ð¸Ñ ÑÑÐ½ÐºÐ°, Ð° Ð² Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ - Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð»ÐµÐ½ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐ°Ð»ÑÐ½Ð¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð´Ð»Ñ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¿ÑÐ¾ÐµÐºÑ, ÐºÐ¾ÑÐ¾ÑÑÐ¹ Ð¿Ð¾Ð¼Ð¾Ð¶ÐµÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸ÑÐ¼ B2B ÑÐµÐ³Ð¼ÐµÐ½ÑÐ° ÑÑÐ¸Ð»Ð¸ÑÑ ÑÐ²Ð¾Ðµ Ð¿ÑÐ¸ÑÑÑÑÑÐ²Ð¸Ðµ Ð½Ð° ÑÑÐ½ÐºÐµ, Ð½Ð°Ð»Ð°Ð´Ð¸ÑÑ ÐºÐ°ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ðµ Ð²Ð·Ð°Ð¸Ð¼Ð¾Ð´ÐµÐ¹ÑÑÐ²Ð¸Ðµ Ñ Ð±Ð¸Ð·Ð½ÐµÑ-ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ð¼Ð¸ Ð¸ Ð´Ð¾ÑÑÐ¸ÑÑ Ð²ÑÑÐ¾ÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ð¸ ÑÐ²Ð¾Ð¸Ñ ÑÐ¾Ð²Ð°ÑÐ¾Ð² Ð¸ ÑÑÐ»ÑÐ³.
description: This final qualification paper explores the ways and channels of digital communication in the B2B segment of the promotional products and corporate gifts market. The main focus is on the development of a promotional product promotion project using digital communication solutions. The object of the research is digital communication solutions in the B2B segment. The subject is the promotion of the company Â«Project 111Â» on the market of promotional products and gifts through digital communications. In the theoretical part of the work, an analysis of key works and monographs and the current state of the market is provided, and in the practical part, an analysis of the real organization and the development of recommendations for improving digital communication is presented. As a result of the research, a communication project has been proposed that will help B2B segment enterprises strengthen their presence in the market, establish high-quality interaction with business customers and achieve high efficiency in promoting their goods and services.