title: ÐÐ½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° ÑÑÐ½ÐºÐµ Ð½ÐµÑÑÐµÐ¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð²
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Tools to increase the company's competitiveness in the oil products market
Creators: name: Ð¡ÑÐ°Ð´Ð½Ð¸Ðº, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: ÐÐµÑÑÐµÐ¿ÑÐ¾Ð´ÑÐºÑÑ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸
ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ
ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ñ
competitiveness
tools to increase competitiveness
efficiency
digitalization

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description: The aim of the study is to determine the main directions of increasing the competitiveness of oil companies in the oil product market. The study was carried out on the basis of the Russian oil and gas complex. Subject of research: tools for increasing the competitiveness of Russian companies in the oil product market. Research methods: observation, comparison, description, system analysis, graphic methods, the method of tabular reflection of analytical data, Analysis of Porter's five forces. The main results of the study: - revealed signs of oligopoly in relation to the oil product market; - proposed a competitive strategy for the company JSC "Gazpromneft - Moscow Oil Refinery"; - within the framework of the implementation of the digitalization strategy of an oil enterprise, its main constituent elements are proposed; - the effectiveness of the implementation of digital technology has been substantiated, indicating the feasibility of its application in the practice of the activities of oil enterprises. Application field: application of the results of work in the activities of companies operating in the Russian oil products market, the possibility of scaling solutions at oil and gas enterprises. The scientific novelty of the research is the analysis and development of recommendations aimed at increasing the competitiveness of oil and gas companies. Conclusions: The tasks of the WRC have been solved, the goal has been achieved, the scope of the results has been determined. The received signs have signs of scientific novelty. Prospects for the direction of further research are ground.