title: ÐÐ¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÐºÑÐ»ÑÑÑÑÑ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐÐ¬ÐÐÐ Ð ÐÐÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Improving the culture of trade service of customers (using the example of ALCOR &amp; Co. LLC)
Creators: name: Ð§ÑÐ¼Ð°ÑÐµÐ½ÐºÐ¾, ÐÐ»ÐµÐ½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÐºÑÐ»ÑÑÑÑÐ° ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ
ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ñ
ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ðµ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ðµ
ÑÑÐ°Ð½Ð´Ð°ÑÑÑ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ
Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÐºÑÐ»ÑÑÑÑÑ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ
culture of trade service
trade
trade service
service standards
improving the culture of trade service

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÐºÑÐ»ÑÑÑÑÑ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ ÐÐÐ Â«ÐÐÐ¬ÐÐÐ  Ð ÐÐÂ».Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ Ð±ÑÐ»Ð° Ð¸Ð·ÑÑÐµÐ½Ð° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾ Ð¿ÑÐ°Ð²Ð¾Ð²Ð°Ñ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ð¸ ÐÐÐ Â«ÐÐÐ¬ÐÐÐ  Ð ÐÐÂ» Ð¼Ð°Ð³Ð°Ð·Ð¸Ð½ ÐºÐ¾ÑÐ¼ÐµÑÐ¸ÐºÐ¸ Ð¸ Ð¿Ð°ÑÑÑÐ¼ÐµÑÐ¸Ð¸Â Â Â Â Â ÐâÐ­ÑÑÐ°Ð»Ñ. ÐÑÐ»Ð¸ Ð¸Ð·ÑÑÐµÐ½Ñ Ð²Ð½ÑÑÑÐµÐ½Ð½Ð¸Ðµ ÑÑÐ°Ð½Ð´Ð°ÑÑÑ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸. Ð¢Ð°ÐºÐ¶Ðµ Ð² ÑÐ¾Ð´Ðµ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð° Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½Ð° Ð¾ÑÐµÐ½ÐºÐ° ÐºÑÐ»ÑÑÑÑÑ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ, Ð¼ÐµÑÐ¾Ð´Ð¾Ð¼ ÑÐ°Ð¹Ð½Ð¾Ð³Ð¾ Ð¿Ð¾ÐºÑÐ¿Ð°ÑÐµÐ»Ñ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¼ÐµÑÐ¾Ð´Ð¾Ð¼ Ð¾Ð¿ÑÐ¾ÑÐ° Ð¿Ð¾ÐºÑÐ¿Ð°ÑÐµÐ»ÐµÐ¹. Ð ÑÐ¾Ð´Ðµ Ð¾ÑÐµÐ½ÐºÐ¸ Ð±ÑÐ»Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð³Ð»Ð°Ð²Ð½ÑÐµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ ÐºÑÐ»ÑÑÑÑÑ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸.ÐÐ»Ñ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐµÐ»Ð¸ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ðµ ÐºÑÐ»ÑÑÑÑÑ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ» ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿Ð»Ð°Ð½ Ð¿Ð¾ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ ÐºÑÐ»ÑÑÑÑÑ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ. ÐÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¾ Ð¿Ð¾Ð²ÑÑÐ¸ÑÑ ÐºÑÐ»ÑÑÑÑÑ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ Ð·Ð° ÑÑÐµÑ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¸ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð°, Ð° ÑÐ°ÐºÐ¶Ðµ Ð±ÑÐ»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð° Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑÂ ITÂ ÑÐµÑÐµÐ½Ð¸Ð¹ Ð² Ð¾Ð±Ð»Ð°ÑÑÐ¸ ÑÐ¾ÑÐ³Ð¾Ð²Ð¾Ð³Ð¾ Ð¾Ð±ÑÐ»ÑÐ¶Ð¸Ð²Ð°Ð½Ð¸Ñ. ÐÐ»Ñ Ð¸Ð·Ð¼ÐµÑÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½ÑÑ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¹ Ð±ÑÐ» Ð¿ÑÐ¾Ð¸Ð·Ð²ÐµÐ´ÐµÐ½ Ð¿Ð¾Ð´ÑÑÐµÑ Ð·Ð°ÑÑÐ°Ñ.
description: The topic of the final qualifying work is improving the culture of consumer trade services at the retail company ALCOR &amp; Co. LLC.In this work, the organizational and legal characteristics of the enterprise of the distribution trade of LLC "ALCOR and CO." cosmetics and perfumery store L'Etoile were studied. The internal standards of the organization were studied. Also, in the course of the work, an assessment of the culture of trade service was carried out, by the method of secret buyer, as well as by the method of customer survey. During the evaluation, the main problems of the organization of the culture of trade service at the enterprise were identified.To achieve the goal of improving the culture of trade service, a plan was developed to improve the culture of trade service. It was proposed to improve the culture of trade services by improving the skills of personnel, and a program of innovative IT solutions in the field of trade services was developed. To measure the effectiveness of the developed innovations, the costs were calculated.