title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð²ÑÑ Ð¾Ð´Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð½Ð° Ð¼Ð¸ÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ½Ð¾Ðº (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÑÑÐ½ÐºÐ° Ð¸Ð³ÑÐ¾Ð²ÑÑ ÐºÐ¾Ð½ÑÐ¾Ð»ÐµÐ¹)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a strategy for the company's entry into the world market (on the example of the game console market)
Creators: name: Ð¥Ð°Ð½ÑÐ°ÐµÐ², ÐÐ°ÑÐ³Ð°Ð»
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: Apple
Ð²ÑÑ Ð¾Ð´ Ð½Ð° Ð¼Ð¸ÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ½Ð¾Ðº
Ð¿ÑÐ¾Ð³Ð½Ð¾Ð· eps
playpod
entering global market
eps forecast

description: Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ: Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐµÐ¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Apple Ð¿Ð¾ Ð²ÑÑÐ¾Ð´Ñ Ð½Ð° Ð¼Ð¸ÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ½Ð¾Ðº Ð¸Ð³ÑÐ¾Ð²ÑÑ ÐºÐ¾Ð½ÑÐ¾Ð»ÐµÐ¹. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÑÑÑÐºÑÑÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. 2. ÐÐ½Ð°Ð»Ð¸Ð· ÑÐ¾Ð·ÑÐ¹ÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Apple. 3. ÐÐ½Ð°Ð»Ð¸Ð· Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð²Ð¾Ð³Ð¾ Ð¿Ð¾ÑÑÑÐµÐ»Ñ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð¸ Ð¸ Ð½Ð°ÑÐ¾Ð¶Ð´ÐµÐ½Ð¸Ðµ Ð½ÐµÐ¿ÑÐ¸Ð±ÑÐ»ÑÐ½ÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð². 4. ÐÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐµ Ð°Ð½Ð°Ð»Ð¸Ð·Ñ Ð¾Ð´Ð½Ð¾Ð³Ð¾ Ð¸Ð· ÑÑÑÑÐ¾Ð¹ÑÑÐ² Ð¸ Ð¾Ð´Ð½Ð¾Ð³Ð¾ Ð¸Ð· ÑÐµÑÐ²Ð¸ÑÐ¾Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. 5. ÐÐ½Ð°Ð»Ð¸Ð· ÑÐµÐ»ÐµÐ²Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ° Ð¸Ð³ÑÐ¾Ð²ÑÑ ÐºÐ¾Ð½ÑÐ¾Ð»ÐµÐ¹. 6. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿Ð¾ Ð·Ð°Ð¿ÑÑÐºÑ Ð½Ð¾Ð²Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ°. 7. ÐÐ½Ð°Ð»Ð¸Ð· ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹. 8. ÐÐ½Ð°Ð»Ð¸Ð· ÑÐ¸ÑÐºÐ¾Ð² Ð¿ÑÐ¾ÐµÐºÑÐ°. Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ Apple Inc., Ð³Ð´Ðµ ÑÐ¾Ð±Ð¸ÑÐ°Ð»Ð°ÑÑ Ð·Ð½Ð°ÑÐ¸ÑÐµÐ»ÑÐ½Ð°Ñ ÑÐ°ÑÑÑ ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°: ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð°Ñ Ð¾ÑÑÐµÑÐ½Ð¾ÑÑÑ Ð¸ Ð¸ÑÑÐ¾ÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð´Ð°Ð½Ð½ÑÐµ Ð¿Ð¾ Ð¿ÑÐ¾Ð´Ð°Ð¶Ð°Ð¼ Ð¸ Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÐµÑÐ¾Ð´Ñ: Ð±ÑÐ»Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ñ ÑÐ°ÑÑÐµÑÑ, Ð¿Ð¾ÐºÐ°Ð·ÑÐ²Ð°ÑÑÐ¸Ðµ Ð½Ð°Ð³Ð»ÑÐ´Ð½Ð¾, ÐºÐ°Ðº Ð¿ÑÐ¾Ð¸ÑÑÐ¾Ð´Ð¸Ñ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑÑ Ð²Ð½ÑÑÑÐ¸ Apple. Ð¡ Ð¿Ð¾Ð¼Ð¾ÑÑÑ ÑÐµÐ³ÑÐµÑÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð±ÑÐ» ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½ Ð¿ÑÐ¾Ð³Ð½Ð¾Ð· ÐºÐ°ÑÐ°ÑÐµÐ»ÑÐ½Ð¾ Ð±ÑÐ´ÑÑÐ¸Ñ Ð´Ð¸Ð²Ð¸Ð´ÐµÐ½Ð´Ð½ÑÑ Ð²ÑÐ¿Ð»Ð°Ñ, ÐºÐ¾ÑÐ¾ÑÑÐ¹ Ð¿Ð¾Ð¼Ð¾Ð³ ÑÑÐ´Ð¸ÑÑ Ð¾ Ð¿ÑÐ¸Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ðº Ð¸Ð½Ð²ÐµÑÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð² Ð±ÑÐ´ÑÑÐµÐ¼. ÐÐ±ÑÐ¸Ð¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð²Ð½ÐµÑÐ½ÐµÐ¹ Ð¸ Ð²Ð½ÑÑÑÐµÐ½Ð½ÐµÐ¹ ÑÑÐµÐ´Ñ Ð´Ð°Ð» Ð¿Ð¾ÑÐ²Ñ Ð´Ð»Ñ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿Ð¾ Ð²ÑÑÐ¾Ð´Ñ Ð½Ð° Ð¼Ð¸ÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ½Ð¾Ðº ÐºÐ¾Ð½ÑÐ¾Ð»ÐµÐ¹. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÑ: Ð±ÑÐ»Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ð¸ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ Ð²ÑÑÐ¾Ð´Ñ Ð½Ð° Ð¼Ð¸ÑÐ¾Ð²Ð¾Ð¹ ÑÑÐ½Ð¾Ðº, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½ Ð¿Ð»Ð°Ð½-ÐºÐ°Ð»ÐµÐ½Ð´Ð°ÑÑ Ð¿Ð¾ Ð¿ÑÐ¾ÐµÐºÑÑ. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð² Apple Inc., Ð±ÑÐ»Ð¾ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¾, ÑÑÐ¾ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÐ¹ Ð¿ÑÐ¾ÐµÐºÑ Ð¾Ð±Ð»Ð°Ð´Ð°ÐµÑ Ð²ÑÑÐ¾ÐºÐ¾Ð¹ ÑÑÑÐ¾Ð¹ÑÐ¸Ð²Ð¾ÑÑÑÑ Ðº ÐºÐ¾Ð»ÐµÐ±Ð°Ð½Ð¸Ñ ÐºÐ°Ð¿Ð¸ÑÐ°Ð»ÑÐ½ÑÑ Ð·Ð°ÑÑÐ°Ñ. Ð¡ Ð¿Ð¾Ð¼Ð¾ÑÑÑ ÐºÐ²Ð°Ð»Ð¸Ð¼ÐµÑÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð±ÑÐ»Ð° ÑÑÑÐµÐ½Ð° Ð¸ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð° Ð±Ð¾Ð»ÑÑÐ°Ñ ÑÐ°ÑÑÑ ÑÐ¸ÑÐºÐ¾Ð², Ð° Ð¼ÐµÑÐ¾Ð´Ð¾Ð¼ ÐÐ¾Ð½ÑÐµ-ÐÐ°ÑÐ»Ð¾ Ð±ÑÐ» ÑÐ¾ÑÑÐ°Ð²Ð»ÐµÐ½ Ð¿ÑÐ¾Ð³Ð½Ð¾Ð· Ð¾Ð¶Ð¸Ð´Ð°ÐµÐ¼ÑÑ NPV Ð¸ IRR Ñ Ð²ÐµÑÐ¾ÑÑÐ½Ð¾ÑÑÑÑ 66,7%.
description: Main goal: to study of Apple's opportunities to enter the world market of game consoles. Tasks that were solved in the course of the study: 1. Study of the organizational structure of the company. 2. Analysis of the economic situation of Apple. 3. Analysis of the corporation's product portfolio and finding non-profitable products. 4. Competitive analysis of one of the devices and one of the company's services. 5. Analysis of the target market of game consoles. 6. Develop a strategy for launching a new product. 7. Analysis of the effectiveness of the proposed measures. 8. Project risk analysis. The work was carried out on the basis of Apple Inc., where a significant part of the factual material was collected: financial statements and historical data on sales and internal activities of the company. Methods: calculations were made that clearly show how the main activity is managed within Apple. Using regression analysis, a forecast was made for future dividend payments, which helped to judge the attractiveness of the company to invest in the future. A general analysis of the external and internal environment provided the basis for the development of a strategy to enter the global console market. As a result, measures to enter the world market were proposed and justified, as well as a calendar plan for the project was drawn up. Based on the research conducted at Apple Inc., it was found that the proposed project has a high resistance to fluctuations in capital expenditures. With the help of qualimetric analysis, most of the risks were taken into account and justified, and the Monte Carlo method was used to make a forecast of the expected NPV and IRR with a probability of 66.7.