title: Ð¡ÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð°Ñ Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð° Ð¼Ð¾Ð»Ð¾ÐºÐ° Ð¿Ð¸ÑÑÐµÐ²Ð¾Ð³Ð¾ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ° Ð² ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð¾Ð¹ ÑÐ¾ÑÐ³Ð¾Ð²Ð»Ðµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Comparative assessment of the quality of drinking milk and the development of proposals for improving the assortment in retail trade
Creators: name: ÐÐ¾ÑÑÐºÐ°Ñ, ÐÐ»Ð¸Ð·Ð°Ð²ÐµÑÐ°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð¼Ð¾Ð»Ð¾ÐºÐ¾ Ð¿Ð¸ÑÑÐµÐ²Ð¾Ðµ
ÐºÐ°ÑÐµÑÑÐ²Ð¾
Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½Ñ
ÑÑÐ½Ð¾Ðº
Ð¼Ð°ÑÐºÐ¸ÑÐ¾Ð²ÐºÐ°
Ð¾ÑÐ³Ð°Ð½Ð¾Ð»ÐµÐ¿ÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸
ÑÐ¸Ð·Ð¸ÐºÐ¾-Ñ Ð¸Ð¼Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÐµÐ»Ð¸
drinking milk
quality
assortment
market
labeling
organoleptic parameters
physico-chemical parameters

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description: The purpose of the work is a comparative assessment of the quality of pasteurized drinking milk of the same name supplied to the St. Petersburg market from different regions. To achieve this goal, the following tasks were solved: - to study the commodity characteristics of drinking milk, quality and safety requirements; - to analyze the range of drinking milk in the consumer market of St. Petersburg and consumer preferences, to develop recommendations for its improvement; - to carry out a comparative assessment of the quality of drinking milk of the same name on the example of three suppliers from different regions, sold in retail according to organoleptic and physico-chemical indicators. When collecting information, information databases Rosstat, Consultant Plus, EBS Â«LanÂ» were used, ZNANIUM.COM . The research was conducted on the basis of the laboratory for the examination of consumer goods at the Higher School of Economics. The quality assessment was carried out according to the condition of the packaging and the correctness of labeling, organoleptic and physico-chemical parameters, colorimetric characteristics. The experimental data were processed and visualized using Microsoft Excel software (data analysis package). Drinking milk is supplied to St. Petersburg from different subjects of the Russian Federation and the Republic of Belarus under various trademarks, the number of which prevails in online trade by 2 times compared with retail trade. There are new lines of milk for adding to tea or coffee â Â«BaristaÂ», Â«For coffee and gentle foamÂ». The restriction on the choice of drinking milk for the consumer is the retail price, which leads to the refusal to buy Â«selectiveÂ» milk. It was found that samples of pasteurized milk with a mass fraction of 2,5 % fat and Â«selectedÂ» trademarks Â«House in the villageÂ» (St. Petersburg), Â«EcomilkÂ» (Moscow region), Â«SarafanovoÂ» (Republic of Belarus) have stable quality and fully retain freshness within the shelf life. The absence of an operation to regulate the mass fraction of fat in milk Â«selectiveÂ» also contributes to the preservation of proteins, which affects its taste qualities, increasing the values of lightness and brightness established by colorimetric analysis.