title: ÐÑÐ½Ð¾ÑÐµÐ½Ð¸Ðµ Ð¼Ð¸ÑÐ¾Ð²ÑÑ ÑÑÐµÐ´ÑÑÐ² Ð¼Ð°ÑÑÐ¾Ð²Ð¾Ð¹ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ðº ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¼Ñ ÑÐ¿Ð¾ÑÑÑ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÑÐ¿Ð°Ð½Ð¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: The attitude of the world mass media to Russian sports on the example of Spain
Creators: name: ÐÑÐ¸Ð´Ð¸Ð½Ð°, ÐÐ°ÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¼ÑÐ³ÐºÐ°Ñ ÑÐ¸Ð»Ð°
Ð¸Ð¼Ð¸Ð´Ð¶ Ð³Ð¾ÑÑÐ´Ð°ÑÑÑÐ²Ð°
ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ð¹ ÑÐ¿Ð¾ÑÑ
Ð¸ÑÐ¿Ð°Ð½ÑÐºÐ¸Ðµ Ð¡ÐÐ
Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸Ðµ
ÐÐ»Ð¸Ð¼Ð¿Ð¸Ð¹ÑÐºÐ¸Ðµ Ð¸Ð³ÑÑ
ÑÑÑÐ±Ð¾Ð»
soft power
image of the state
Russian sports
Spanish media
attitude
Olympic Games
football

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸Ñ Ð¸ÑÐ¿Ð°Ð½ÑÐºÐ¸Ñ ÑÑÐµÐ´ÑÑÐ² Ð¼Ð°ÑÑÐ¾Ð²Ð¾Ð¹ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ðº ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¼Ñ ÑÐ¿Ð¾ÑÑÑ. Ð¦ÐµÐ»Ñ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ - Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ Ð¼Ð¸ÑÐ¾Ð²ÑÑ Ð¡ÐÐ Ð² ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ð¸ Ð¾Ð±ÑÐ°Ð·Ð° Ð Ð¾ÑÑÐ¸Ð¸ Ð² ÑÐ¿Ð¾ÑÑÐµ Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÑÐ¿Ð°Ð½Ð¸Ð¸. Ð ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ Ð¿Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÑÑ ÑÐ¿Ð¾ÑÑ Ð² ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ° Â«Ð¼ÑÐ³ÐºÐ¾Ð¹ ÑÐ¸Ð»ÑÂ»; 2. ÐÑÐ¾ÑÐ»ÐµÐ´Ð¸ÑÑ Ð¸ÑÑÐ¾ÑÐ¸Ñ ÑÑÐ°Ð½Ð¾Ð²Ð»ÐµÐ½Ð¸Ñ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð³Ð¾ ÑÐ¿Ð¾ÑÑÐ°; 3. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÑ Ð¾ÑÐ²ÐµÑÐµÐ½Ð¸Ðµ Ð²ÑÑÑÑÐ¿Ð»ÐµÐ½Ð¸Ð¹ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ ÑÐ¿Ð¾ÑÑÑÐ¼ÐµÐ½Ð¾Ð² Ð½Ð° ÑÐµÐ¼Ð¿Ð¸Ð¾Ð½Ð°ÑÐ°Ñ Ð¼Ð¸ÑÐ° Ð¸ ÐÐ²ÑÐ¾Ð¿Ñ; 4. Ð Ð°ÑÑÐ¼Ð¾ÑÑÐµÑÑ, ÐºÐ°Ðº Ð¸ÑÐ¿Ð°Ð½ÑÐºÐ¸Ðµ Ð¡ÐÐ Ð¾ÑÐ²ÐµÑÐ°Ð»Ð¸ Ð²ÑÑÑÑÐ¿Ð»ÐµÐ½Ð¸Ñ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ ÐºÐ¾Ð¼Ð°Ð½Ð´ Ð¸ ÑÐ¿Ð¾ÑÑÑÐ¼ÐµÐ½Ð¾Ð² Ð²Ð¾Ð¾Ð±ÑÐµ. ÐÐµÑÐ¾Ð´Ð¾Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÑÑ Ð¾ÑÐ½Ð¾Ð²Ñ Ð´Ð¸Ð¿Ð»Ð¾Ð¼Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ¾ÑÑÐ°Ð²Ð¸Ð»Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð·, ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ðµ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð¸ Ð»Ð¾Ð³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð¼ÐµÑÐ¾Ð´Ñ. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ» ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½ ÑÐ¿Ð¾ÑÑ ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ Â«Ð¼ÑÐ³ÐºÐ¾Ð¹ ÑÐ¸Ð»ÑÂ», Ð° ÑÐ°ÐºÐ¶Ðµ Ð¸ÑÑÐ¾ÑÐ¸Ñ ÑÑÐ°Ð½Ð¾Ð²Ð»ÐµÐ½Ð¸Ñ ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð³Ð¾ ÑÐ¿Ð¾ÑÑÐ° Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð¹ Ð°ÑÐµÐ½Ðµ. ÐÑÐ¾Ð¼Ðµ ÑÐ¾Ð³Ð¾, Ð±ÑÐ»Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¸Ð½Ð¾ÑÑÑÐ°Ð½Ð½ÑÐµ, Ð² ÑÐ¾Ð¼ ÑÐ¸ÑÐ»Ðµ Ð¸ÑÐ¿Ð°Ð½ÑÐºÐ¸Ðµ Ð¸Ð·Ð´Ð°Ð½Ð¸Ñ Ð¸ Ð¿ÑÐ±Ð»Ð¸ÐºÐ°ÑÐ¸Ð¸ Ð¾ ÑÐ¿Ð¾ÑÑÐµ, Ð° Ð¸Ð¼ÐµÐ½Ð½Ð¾ ÐºÐ°ÑÐ°ÐµÐ¼Ð¾ ÐÐ»Ð¸Ð¼Ð¿Ð¸Ð¹ÑÐºÐ¸Ñ Ð¸Ð³Ñ, ÑÐµÐ¼Ð¿Ð¸Ð¾Ð½Ð°ÑÐ° Ð¼Ð¸ÑÐ° Ð¸ ÑÐµÐ¼Ð¿Ð¸Ð¾Ð½Ð°ÑÐ° ÐÐ²ÑÐ¾Ð¿Ñ Ð¿Ð¾ ÑÑÑÐ±Ð¾Ð»Ñ Ð¸ Ð¸Ð½ÑÑ ÑÐ¿Ð¾ÑÑÐ¸Ð²Ð½ÑÑ ÑÐ¾ÑÐµÐ²Ð½Ð¾Ð²Ð°Ð½Ð¸Ð¹. Ð¢Ð°ÐºÐ¶Ðµ Ð±ÑÐ»Ð¾ ÑÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¾ Ð¾ÑÐ½Ð¾ÑÐµÐ½Ð¸Ðµ Ð¸ÑÐ¿Ð°Ð½ÑÐºÐ¸Ñ ÑÑÐµÐ´ÑÑÐ² Ð¼Ð°ÑÑÐ¾Ð²Ð¾Ð¹ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ðº ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¾Ð¼Ñ ÑÐ¿Ð¾ÑÑÑ.
description: The subject of the graduate qualifying work: "The attitude of the world mass media to Russian sports on the example of Spain". This work is devoted to the study of the attitude of the Spanish mass media to Russian sports. The purpose of this work is to analyze the activities of the world media in shaping the image of Russia in sports on the example of Spain. Tasks thas were sat during the study: 1. Consider sports as a tool of "soft powerÂ»; 2. To trace the history of the formation of Russian sports; 3. To investigate the coverage of the performances of Russian athletes at the World and European Championships; 4. Consider how the Spanish media covered the performances of Russian teams and athletes in general. The methodological basis of the thesis was analysis, comparison, as well as analytical and logical methods. As a result, sport was considered as a tool of "soft power", as well as the history of the formation of Russian sports in the international arena. In addition, foreign, including Spanish publications and publications about sports were analyzed, namely with regards to the Olympic Games, the World Cup and the European Football Championship and other sports competitions. The attitude of the Spanish media towards Russian sports was also formed.