title: PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ðµ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¶ÐµÐ½ÑÐºÐ¸Ñ ÑÐ¾Ð¾Ð±ÑÐµÑÑÐ² Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: PR support for the activities of womens communities in St. Petersburg
Creators: name: Ð¤ÐµÐ´Ð¾ÑÐµÐ½ÐºÐ¾, ÐÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: PR
ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ñ ÑÐ¾Ð¾Ð±ÑÐµÑÑÐ²
Ð¶ÐµÐ½ÑÐºÐ¾Ðµ ÑÐ¾Ð¾Ð±ÑÐµÑÑÐ²Ð¾
PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ðµ Ð¶ÐµÐ½ÑÐºÐ¾Ð³Ð¾ ÑÐ¾Ð¾Ð±ÑÐµÑÑÐ²Ð°
B2C
ÑÐ¸ÑÑÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
PR-Ð¿ÑÐ¾ÐµÐºÑ
community classification
womens community
PR support for womens community
situational analysis
PR project

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ð° Ð½ÐµÐ´Ð¾ÑÑÐ°ÑÐºÐ° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½Ð¾Ð³Ð¾ Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ Ð¶ÐµÐ½ÑÐºÐ¸Ñ ÑÐ¾Ð¾Ð±ÑÐµÑÑÐ² Ð½Ð° ÑÑÐ½ÐºÐµ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð°, Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾Ð³Ð¾ Ð´Ð»Ñ Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾Ð¹ PR-Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ñ ÑÐ»ÑÑÑÐµÐ½Ð¸Ð¹ Ð² ÑÐ°Ð±Ð¾ÑÐµ ÑÐ¾Ð¾Ð±ÑÐµÑÑÐ². Ð ÑÐ°Ð±Ð¾ÑÐµ Ð¸ÑÑÐ»ÐµÐ´ÑÑÑÑÑ Ð¶ÐµÐ½ÑÐºÐ¸Ðµ ÑÐ¾Ð¾Ð±ÑÐµÑÑÐ²Ð°, ÐºÐ°Ðº Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ð¾ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ PR-ÑÐ¿ÐµÑÐ¸Ð°Ð»Ð¸ÑÑÐ°, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐ¾Ð²Ð¾Ð´Ð¸ÑÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð³Ð¾ Ð¾Ð¿ÑÑÐ° Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ¾Ð² Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÐ¸ PR Ð² Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¶ÐµÐ½ÑÐºÐ¸Ñ ÑÐ¾Ð¾Ð±ÑÐµÑÑÐ². ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ðµ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½ÑÑ ÑÐ¾Ð¾Ð±ÑÐµÑÑÐ², Ð² ÑÐ¾ Ð²ÑÐµÐ¼Ñ ÐºÐ°Ðº, Ð¿ÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ â PR-ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ðµ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð¶ÐµÐ½ÑÐºÐ¾Ð³Ð¾ ÑÐ¾Ð¾Ð±ÑÐµÑÑÐ²Ð° âKIAURAâ Ð² Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ðµ. Ð Ð¿ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÑÐ°ÑÑÐ¸ Ð±ÑÐ»Ð° Ð´Ð°Ð½Ð° Ð¿Ð¾Ð»Ð½Ð°Ñ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð¶ÐµÐ½ÑÐºÐ¾Ð³Ð¾ ÑÐ¾Ð¾Ð±ÑÐµÑÑÐ²Ð° Ð¸ Ð±ÑÐ» Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ ÑÐ¸ÑÑÐ°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·. ÐÑÑÐ¾Ð´Ñ Ð¸Ð· Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½ÑÑ Ð´Ð°Ð½Ð½ÑÑ, Ð±ÑÐ» Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½ PR-Ð¿ÑÐ¾ÐµÐºÑ Ð¿Ð¾ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð¾ÑÐ²ÐµÐ´Ð¾Ð¼Ð»ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð¾ ÑÐ¾Ð¾Ð±ÑÐµÑÑÐ²Ðµ, ÐºÐ¾ÑÐ¾ÑÑÐ¹ Ð±ÑÐ´ÐµÑ ÑÐµÐ°Ð»Ð¸Ð·Ð¾Ð²Ð°Ð½ Ð»ÐµÑÐ¾Ð¼ 2024 Ð³Ð¾Ð´Ð°, Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ PR-Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸.
description: This qualification paper examines the problem of the lack of a comprehensive study of the PR support activities of commercial womens communities in the St. Petersburg market, which is necessary to build effective PR activities and identify strategic improvements in the work of communities. The work examines womens commercial communities as a space for the activities of a PR specialist, as well as analyzes domestic and foreign experience in using promotion tools and the importance of PR in the activities of womens communities. The object of the study is PR support for the activities of communication communities, while the subject of the study is PR support for the activities of the âKIAURAâ womens community in St. Petersburg. In the practical part, a complete description of the womens community was given, and a situational analysis was carried out. Based on the data obtained, a PR project was proposed to raise awareness of the community, which will be implemented in the summer of 2024, as well as recommendations for the implementation of PR activities.