title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐºÑÐºÑÑÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ° Ð½Ð° Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ð¸ ÑÑÑÐ¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Â«ÐÐ½ÐµÐºÑ-ÑÑÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of an excursion product at a travel industry enterprise on the example of Anex tour
Creators: name: ÐÐ°Ð¼ÐµÐ´Ð¾Ð²Ð°, ÐÐ»ÑÑÐ½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÑÑÐ¸Ð·Ð¼
ÑÐºÑÐºÑÑÑÐ¸Ñ
ÑÐºÑÐºÑÑÑÐ¸Ð¾Ð½Ð½ÑÐ¹ ÑÑÑÐ¸Ð·Ð¼
Ð²Ð¸Ð´Ñ ÑÐºÑÐºÑÑÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼Ð°
ÑÐºÑÐºÑÑÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¿ÑÐ¾Ð´ÑÐºÑ
ÑÐºÑÐºÑÑÑÐ¸Ð¾Ð½Ð½ÑÐ¹ ÑÑÑ
tourism
excursion
sightseeing tourism
types of sightseeing
sightseeing product
sightseeing tour

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description: This work is devoted to the development of an excursion product at a travel industry enterprise. In the course of the study, the following tasks were solved: 1. Analysis of the concept and features of sightseeing tourism 2. Analysis of current trends in the development of sightseeing tourism for Russian consumers. 3. Study of consumer preferences and portrait of the target consumer of excursion tourism of the clients of the travel industry enterprise. 4. A set of activities for the development of the excursion product "St. Petersburg - Kutaisi â St. Petersburg": excursions to the monuments of ancient Kutaisi â monasteries, temples, cathedrals 5. Evaluation of the effectiveness of the tour and calculation of the tour. The work was carried out in the Limited Liability Company Â«Anex-TourÂ». In the course of the work, the main indicators of the economic activity of the enterprise, the analysis of the proposed tours were considered. A survey of consumer preferences was also conducted at the travel industry enterprise LLC Â«Anex-TourÂ» The result of the work was the development for Anex-Tour LLC of an excursion product Â«Unknown Kutaisi â Upper SvanetiÂ» in Georgia, which was proposed for implementation. When collecting the data necessary to do the work were used search engines such as Yandex and Google. The Excel program was used for data processing.