title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð¿Ð¾Ð·Ð½Ð°Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ ÑÑÑÐ° Ð´Ð»Ñ ÑÑÑÐµÑÐºÐ¸Ñ ÑÑÑÐ¸ÑÑÐ¾Ð² (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¿ÑÐ¸Ð½Ð¸Ð¼Ð°ÑÑÐµÐ¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ð° ÐÐÐ Â«ÐÐµÐ²ÑÐºÐ¸Ðµ ÑÐµÐ·Ð¾Ð½ÑÂ»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of a cultural and educational tour for turkish tourists on the example of the host company of Saint-Petersburg OOO Nevskie Seasons
Creators: name: Ð¡ÑÐ½Ð¼ÐµÐ·, ÐÐ¹ÑÐ°Ð½
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÐºÑÐ»ÑÑÑÑÐ½Ð¾-Ð¿Ð¾Ð·Ð½Ð°Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ ÑÑÑÐ¸Ð·Ð¼
ÑÑÑÐ¸ÑÑÑÐºÐ¸Ðµ ÑÐµÑÑÑÑÑ
Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÐµÑÐ½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ°
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ¸ÑÑÑÐºÐ¾Ð³Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐ°
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
cultural and educational tourism
tourism resources
analysis of a specific market
development of a tourism product
marketing strategy

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description: The introduction discusses the relevance of the topic in the context of the development of the tourism industry, as well as the goals and objectives of the study. - To study the peculiarities of cultural and cognitive tourism and legal regulation in the Russian Federation. - To study and analyse the tourist resources of St. Petersburg for the development of cultural and cognitive tourism. - To analyse the competitive market of cultural and cognitive tourism in St. Petersburg. - To develop and justify the cultural and cognitive tourist product for Turkish tourists. - To develop a programme to promote the tourist product and evaluate its effectiveness. When collecting the necessary data for the work we used the search engines âYandexâ, âGoogleâ. MS Word, MS Excel programmes were used for data processing. This work was carried out on the basis of the travel company LLC âNevskie Seasonsâ. In the process of work the activity of the enterprise was taken into account, the external and internal environment was analysed, the study of tourist resources of St. Petersburg and the analysis of competitive markets were carried out.