The Italian Health Communication For Childhood. An Analysis Of Two Different Advertising Campaigns
Creators: name: La Rocca Gevisa
Publisher: name: Zenodo
Year: 2017
Subjects: public service advertising, obesity, cultural diamond, language of advertising

description: This paper presents two different Italian campaigns against childhood obesity. Objective of the two companions is inciting movement the kids. This paper proceeds by identifying the phenomenon of obesity and analyzing two different communication strategies used by two Italian regions. The theoretical framework is represented by the public service advertising. The analysis model is taken from the work of Grisvolwd (1997) on cultural diamond and tools of analysis are those of advertising.
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