title: Ð¡Ð¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐµÑÐ¸ Ð¾ÑÐµÐ»ÐµÐ¹
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Improving the marketing activities of the hotel chain
Creators: name: ÐÐ¾Ð½ÑÑÐµÐ²Ð°, Ð®Ð»Ð¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾-Ñ Ð¾Ð·ÑÐ¹ÑÑÐ²ÐµÐ½Ð½Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸
financial and economic activities
marketing activities
a set of measures to improve marketing activities

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐµÑÐ¸ Ð¾ÑÐµÐ»ÐµÐ¹ AZIMUT HOTELS. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ:1.Â Â Â Â Â Â Â Â Â Â Â  ÐÐ·ÑÑÐµÐ½Ð¸Ðµ ÑÐ¸Ð½Ð°Ð½ÑÐ¾Ð²Ð¾-ÑÐ¾Ð·ÑÐ¹ÑÑÐ²ÐµÐ½Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐµÑÐ¸ Ð¾ÑÐµÐ»ÐµÐ¹ AZIMUT HOTELS, Ð¸Ð·ÑÑÐµÐ½Ð¸Ðµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸.2.Â Â Â Â Â Â Â Â Â Â Â  ÐÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð², Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐµÐ¹ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¾Ð³Ð¾ Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ.3.Â Â Â Â Â Â Â Â Â Â Â  Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐµÑÐ¸ Ð¾ÑÐµÐ»ÐµÐ¹ AZIMUT HOTELS.Â Â Â Â Â Â Â Â Â Â Â Â Â  Ð Ð°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸Ð·ÑÑÐµÐ½Ð¸Ñ Ð²Ð¾Ð·Ð¼Ð¾Ð¶Ð½Ð¾ÑÑÐµÐ¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐµÑÐ¸ Ð¾ÑÐµÐ»ÐµÐ¹ AZIMUT HOTELS. Â Ð Ð°Ð±Ð¾ÑÐ° Ð²ÐºÐ»ÑÑÐ°ÐµÑ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÐµÐºÑÑÐµÐ¹ ÑÐ¸ÑÑÐ°ÑÐ¸Ð¸, Ð¿Ð¾Ð´Ð³Ð¾ÑÐ¾Ð²ÐºÑ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð¿Ð¾ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÑ ÑÐµÑÐµÐ½Ð¸Ð¹.ÐÑÐ¾Ð±Ð»ÐµÐ¼Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: Ð½Ð¸Ð·ÐºÐ°Ñ Ð¾ÑÐ²ÐµÐ´Ð¾Ð¼Ð»ÐµÐ½Ð½Ð¾ÑÑÑ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ Ð¾ Ð½Ð¾Ð²Ð¾Ð¼ ÑÐ¾ÑÐ¼Ð°ÑÐµ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐµÑÐ¸ Ð¾ÑÐµÐ»ÐµÐ¹ AZIMUT HOTELS, spa-ÑÑÐ»ÑÐ³Ð°Ñ, wellness-ÑÑÐ»ÑÐ³Ð°Ñ, ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½ÑÑ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ð¹ Ð´Ð»Ñ Ð´Ð¾ÑÑÐ³Ð° Ð¸ ÑÐµÐ»Ð°ÐºÑÐ°ÑÐ¸Ð¸ Ð¿ÑÐ¸ Ð¾Ð±ÑÐµÐ¹ Ð²ÑÑÐ¾ÐºÐ¾Ð¹ Ð¸Ð·Ð²ÐµÑÑÐ½Ð¾ÑÑÐ¸ Ð±ÑÐµÐ½Ð´Ð°.ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐµÑÑ Ð¾ÑÐµÐ»ÐµÐ¹ AZIMUT HOTELS. ÐÐ¾ÑÐºÐ¾Ð»ÑÐºÑ ÑÐµÑÑ Ð¾ÑÐµÐ»ÐµÐ¹ Ð¸Ð¼ÐµÐµÑ ÑÐ°Ð·Ð²ÐµÑÐ²Ð»ÐµÐ½Ð½ÑÑ ÑÑÑÑÐºÑÑÑÑ, Ð½Ð°ÑÑÐ¸ÑÑÐ²Ð°ÑÑÑÑ Ð±Ð¾Ð»ÐµÐµ 50 Ð¾ÑÐµÐ»ÐµÐ¹ ÐºÐ°ÑÐµÐ³Ð¾ÑÐ¸Ð¹ 3, 4 Ð¸ 5 Ð·Ð²ÑÐ·Ð´, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐ°ÑÐ¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ñ Ð² Ð Ð¾ÑÑÐ¸Ð¸, ÐÐµÑÐ¼Ð°Ð½Ð¸Ð¸, ÐÐ²ÑÑÑÐ¸Ð¸ Ð¸ ÐÐ·ÑÐ°Ð¸Ð»Ðµ, Ð° ÑÐ°ÐºÐ¶Ðµ 18 ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ ÑÐ°Ð½Ð°ÑÐ¾ÑÐ¸ÐµÐ² Ñ Ð¾Ð±ÑÐ¸Ð¼Â  Ð½Ð¾Ð¼ÐµÑÐ½ÑÐ¼ ÑÐ¾Ð½Ð´Ð¾Ð¼ Ð¾ÐºÐ¾Ð»Ð¾ 12000 Ð½Ð¾Ð¼ÐµÑÐ¾Ð², Ð¼Ñ ÑÑÐ¾ÐºÑÑÐ¸ÑÑÐµÐ¼ÑÑ Ð½Ð° AZIMUT ÐÑÐµÐ»Ñ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³, ÐºÐ°Ðº Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ Ð´Ð¾ÑÑÑÐ¿Ð½Ð¾Ð¼ Ð´Ð»Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¾Ð±ÑÐµÐºÑÐµ. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¼Ð¾Ð³ÑÑ Ð±ÑÑÑ ÑÐºÑÑÑÐ°Ð¿Ð¾Ð»Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð½Ð° Ð²ÑÐµ Ð¾ÑÐµÐ»Ð¸ ÑÐµÑÐ¸. Â Â ÐÑÐµÐ´Ð¼ÐµÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÑÐµÑÐ¸ Ð¾ÑÐµÐ»ÐµÐ¹ AZIMUT HOTELS.Ð¦ÐµÐ»ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐµÑÐ¸ Ð¾ÑÐµÐ»ÐµÐ¹ AZIMUT HOTELS.
description: The given work is devoted to studying marketing activities of the AZIMUT HOTELS hotel chain. The research set the following goals:Â Â Â Â Â Â Â Â Â Â Â Â Â Â  1. Studying the financial and economic activities of the AZIMUT HOTELS hotel chain, studying marketing activities.Â Â Â Â Â Â Â Â Â Â Â Â Â Â  2. Identification of the behavior of competitors, identification of the characteristics of consumer behavior.Â Â Â Â Â Â Â Â Â Â Â Â Â Â  3. Development of a set of measures to improve the marketing activities of the AZIMUT HOTELS hotel chain.Â Â Â Â Â Â Â Â Â Â Â Â Â  The work is devoted to studying the possibilities for improving the marketing activities of the AZIMUT HOTELS hotel chain. The work includes a marketing analysis of the current situation, preparation of a project and proposals for the implementation of marketing solutions.Â Â Â Â Â Â Â Â Â Â Â Â Â Â  Research problem: low awareness of consumers about the new format of the AZIMUT HOTELS hotel chain, spa services, wellness services, special offers for leisure and relaxation, with an overall high brand awareness.Â Â Â Â Â Â Â Â Â Â Â Â Â  The object of the study is the AZIMUT HOTELS hotel chain. Since the hotel chain has an extensive structure with more than 50 3, 4 and 5 star hotels located in Russia, Germany, Austria and Israel, as well as 18 Russian resorts with a total room stock of about 12,000 rooms, we will focus on AZIMUT Hotel St. Petersburg as the most accessible object for research. The results of the study can be extrapolated to all hotels in the chain.Â Â Â Â Â Â Â Â Â Â Â Â Â  Subject of study: marketing activities of the AZIMUT HOTELS hotel chain.Â Â Â Â Â Â Â Â Â Â Â Â Â  The purpose of the study is to improve the marketing activities of the AZIMUT HOTELS hotel chai.