title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð»Ð¸Ð½ÐµÐ¹ÐºÐ¸ Ð´Ð¸Ð·Ð°Ð¹Ð½ÐµÑÑÐºÐ¾Ð¹ ÑÑÐ²ÐµÐ½Ð¸ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð´Ð»Ñ Ð³Ð¾ÑÐ¾Ð´Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of elements of corporate identity for souvenirs of the city
Creators: name: ÐÐ¾ÑÑÐ´ÐºÐ¾Ð²Ð°, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð´Ð¾ÑÑÐ¾Ð¿ÑÐ¸Ð¼ÐµÑÐ°ÑÐµÐ»ÑÐ½Ð¾ÑÑÑ
ÐºÐ²ÐµÑÑ
Ð¼Ð°ÑÑÑÑÑ
ÑÐ¼ÑÑÐ»Ð¾Ð²Ð°Ñ Ð½Ð°Ð³ÑÑÐ·ÐºÐ°
ÑÑÐ²ÐµÐ½Ð¸Ñ
qr-ÐºÐ¾Ð´
souvenir
qr code
quest
sensitive load
attraction
route

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: Â«Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐ»ÐµÐ¼ÐµÐ½ÑÐ¾Ð² ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ Ð´Ð»Ñ ÑÑÐ²ÐµÐ½Ð¸ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð³Ð¾ÑÐ¾Ð´Ð°Â». ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÐ½Ð¸ÐºÐ°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð´Ð¸Ð·Ð°Ð¹Ð½ÐµÑÑÐºÐ¾Ð³Ð¾ ÑÑÐ²ÐµÐ½Ð¸ÑÐ°, ÑÐ¾Ð´ÐµÑÐ¶Ð°ÑÐµÐ³Ð¾ ÑÐ»ÐµÐ¼ÐµÐ½ÑÑ ÐºÐ²ÐµÑÑÐ°. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ:1. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾ÐµÐºÑÐ½Ð¾Ð¹ Ð¾Ð±Ð»Ð°ÑÑÐ¸;2. ÐÐ¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ðµ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸;3. ÐÐ½Ð°Ð»Ð¸Ð· Ð°Ð½Ð°Ð»Ð¾Ð³Ð¾Ð²;4. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð¸Ð·Ð°Ð¹Ð½-ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸ ÑÑÐ²ÐµÐ½Ð¸ÑÐ°;5. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÐ¸Ð»ÐµÐ²Ð¾Ð³Ð¾ ÑÐµÑÐµÐ½Ð¸Ñ;6. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼Ð°ÑÑÑÑÑÐ° Ð¿Ð¾ Ð³Ð¾ÑÐ¾Ð´Ñ;7. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð¸Ð·Ð°Ð¹Ð½-ÑÐµÑÐµÐ½Ð¸Ñ Ð¾ÑÐ¸Ð³Ð¸Ð½Ð°Ð»ÑÐ½Ð¾Ð¹ ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ¸.Ð Ð¿ÑÐ¾ÑÐµÑÑÐµ ÑÐ°Ð±Ð¾ÑÑ Ð¿ÑÐ¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ Ð³ÑÐ°ÑÐ¸ÐºÐ¸ Ð¿ÑÐ¸Ð¼ÐµÐ½ÑÐ»Ð¸ÑÑ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ñ Ð´Ð»Ñ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð²ÐµÐºÑÐ¾ÑÐ½ÑÑ Ð¸ ÑÐ°ÑÑÑÐ¾Ð²ÑÑ Ð¸Ð·Ð¾Ð±ÑÐ°Ð¶ÐµÐ½Ð¸Ð¹, ÑÐ°Ðº Ð¶Ðµ Ð±ÑÐ»Ð° Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð° Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð° Ð´Ð»Ñ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ðµ Ð¾Ð±ÑÑÐ¼Ð½ÑÑ 3D Ð¼Ð¾Ð´ÐµÐ»ÐµÐ¹, ÑÐ°ÐºÐ¸Ðµ ÐºÐ°Ðº: Adobe Photoshop, Adobe Illustrator, Cinema 4D.Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ» ÑÐ¾Ð·Ð´Ð°Ð½ Ð¾ÑÐ¸Ð³Ð¸Ð½Ð°Ð»ÑÐ½ÑÐ¹ ÑÑÐ²ÐµÐ½Ð¸Ñ, ÑÐ¾Ð´ÐµÑÐ¶Ð°ÑÐ¸Ð¹ Ð² ÑÐµÐ±Ðµ QR-ÐºÐ²ÐµÑÑ Ð¿Ð¾ Ð³Ð¾ÑÐ¾Ð´Ñ. Ð ÑÐ°Ð¼ÐºÐ°Ñ Ð¿ÑÐ¾ÐµÐºÑÐ° ÑÐ¾Ð·Ð´Ð°Ð½Ð° Ð°Ð²ÑÐ¾ÑÑÐºÐ°Ñ Ð³ÑÐ°ÑÐ¸ÐºÐ°, Ð¿ÑÐ¾ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¸ Ð¿ÑÐ¾ÑÐµÑÑÐ¸ÑÐ¾Ð²Ð°Ð½ Ð¼Ð°ÑÑÑÑÑ Ð¿Ð¾ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Ñ Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° Ð¾ÑÐ¸Ð³Ð¸Ð½Ð°Ð»ÑÐ½Ð°Ñ ÑÐ¿Ð°ÐºÐ¾Ð²ÐºÐ° Ð´Ð»Ñ ÑÐ´Ð¾Ð±ÑÑÐ²Ð° ÑÑÐ°Ð½ÐµÐ½Ð¸Ñ.ÐÐ°Ð¶Ð½Ð¾Ð¹ ÑÐ¾ÑÑÐ°Ð²Ð»ÑÑÑÐµÐ¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿Ð¾Ð´ÑÐ¾Ð±Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð°Ð½Ð°Ð»Ð¾Ð³Ð¾Ð² Ð² ÑÑÐµÑÐµ ÑÑÐ²ÐµÐ½Ð¸ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸, ÐºÐ¾ÑÐ¾ÑÑÐ¹ Ð¿Ð¾Ð·Ð²Ð¾Ð»Ð¸Ð» Ð¿Ð¾ÑÑÑÐ¾Ð¸ÑÑ ÑÐ½Ð¸ÐºÐ°Ð»ÑÐ½ÑÑ, Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð½ÑÑ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ, Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÐºÐ¾ÑÐ¾ÑÐ¾Ð¹ ÑÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð»Ð¾ÑÑ Ð´Ð¸Ð·Ð°Ð¹Ð½-ÑÐµÑÐµÐ½Ð¸Ðµ.
description: The subject of the graduate qualification is: "Development of elements of corporate identity for souvenirs of the city." This work is devoted to the development of a unique designer souvenir containing elements of a quest. The research set the following goals:1. Study of the project area;2. Analysis of analogues;3. Definition of the target audience;4. Development of a design concept for a souvenir;5. Development of a style solution;6. Development of a route around the city;7. Development of a design solution for the original packaging.In the process of developing graphics, graphic programs were used to create vector and raster images, as well as a program for creating three- dimensional 3D models, such as: Adobe Photoshop, Adobe Illustrator, Cinema 4D.As a result, an original souvenir was created, containing a QR-quest around the city. As part of the project, author's graphics were created, a route around St. Petersburg was developed and tested, and original packaging was developed for easy storage. An important component of the work is a detailed analysis of analogues in the field of souvenirs, which allowed us to build a unique, reasonable concept, on the basis of which a design solution was formed. As a result, an original souvenir was created, containing a QR-quest around the city. As part of the project, author's graphics were created, a route around St. Petersburg was developed and tested, and original packaging was developed for easy storage.