title: Ð¡ÑÑÐ°ÑÐµÐ³Ð¸Ð¸ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÑ ÑÐ¾Ð·Ð½Ð¸ÑÐ½ÑÑ ÑÐµÑÐµÐ¹
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Strategies for the development of international retail chains
Creators: name: ÐÐ°ÑÑÐ°Ð½ÑÑÐ½, ÐÑÑÐ½Ð¾
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2019
Subjects: ÑÐ¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð°Ñ ÑÐµÑÑ
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retail trade network
international market
retail market at gas stations
franchising
investment portfolio
competitiveness of the company
analysis of the company
business planning
foreign trade

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð Ð¾Ð·Ð½Ð¸ÑÐ½Ð°Ñ ÑÐ¾ÑÐ³Ð¾Ð²Ð°Ñ ÑÐµÑÑ Â«Ð¡ÑÐ¾Ð¿ÑÐºÑÐ¿ÑÐµÑÑÂ».
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description: The object of the study is the retail trade network Â«StopExpressÂ».
The purpose of the final qualifying work is to develop a strategy for entering the foreign market of the retail trade network Â«StopExpressÂ».
Based on the analysis of the retail market at filling stations, the main competitors of the Â«StopexpressÂ» retail chain were identified.
The analysis of the effectiveness and competitiveness of the activities of the retail trade network Â«StopExpressÂ» on the national market was carried out, which allowed, further, to analyze the competitive environment and legal conditions in the international market. This study allowed to develop a strategy for the company's entry into the external market, to participate in international activities in the retail market at gas stations.
A franchise business plan has been developed for a commercial enterprise on the international market, taking into account the conditions of the investment portfolio.
The participation of Â«StopExpressÂ» in foreign economic activity will allow the national market to be brought to a new level, and will also allow an increase in the net income.