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title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Evaluation of the quality of red dry wines of protected geographical indication and development of proposals for improving the assortment in a retail company
Creators: name: ÐÐ¾Ð±ÑÑÐµÐ², ÐÐ»ÐµÐºÑÐ°Ð½Ð´Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð°Ð»ÐºÐ¾Ð³Ð¾Ð»ÑÐ½Ð°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
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Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ðµ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ñ
alcoholic beverages
dry red wine of protected geographical indication
quality assessment
assortment
consumer preferences

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description: The topic of the final qualifying work: "Evaluation of the quality of red dry wines of protected geographical indication and development of proposals for improving the assortment in a retail company". This work is devoted to assessing the quality of red dry wines of protected geographical indication and developing proposals for improving their assortment in a retail trade enterprise. Tasks that were solved during the study:1. Market and commodity characteristics of wines.2. Marketing analysis to identify consumer preferences when choosing wine.3. Analysis of the structure of the product range in a retail company and development of proposals for its improvement.4. Assessment of the quality of wines protected by geographical indication from domestic producers on organoleptic and physico-chemical indicators.The research was carried out on the basis of the laboratory of examination of consumer goods of the Higher School of Economics. Standard research methods are used in the work.Based on the analysis of the assortment of the retail trading company, it was established that the assortment of wines of the Red &amp; White retail chain is represented by 58 positions of domestic wine from 28 different grape varieties. The price range for a bottle of wine with a volume of 0.75 liters ranged from 169.99 to 592.99 rubles.As a result of the organoleptic quality assessment, the wine "Phanagoria" received the highest number of points.Tsimlyansky Black, Krasnostop" â 20,1. Samples of 1 and 4 wines "Chateau Taman. Cabernet Merlot and Azimut received 18.42 and 18.16 points, respectively. Samples of 3 and 5 wines "Chateau Taman. Saperavi red dry" and "Adagum. Cabernet Savignon" had average quality and scores, respectively â 16.74 and 17.02 points.According to the physico-chemical quality indicators, all the studied wines met the requirements of the standard.content in the distillate, the mass concentration of sugars determined using the Bertrand method, and the mass fraction of dry substances. Violations on acidity and completeness of filling were not revealed.