title: Ð¡ÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð°Ñ Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð° Ð¿Ð¸Ð²Ð½ÑÑ Ð½Ð°Ð¿Ð¸ÑÐºÐ¾Ð², Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½Ð¾ÑÐ½ÑÑ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¹ Ð¸ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ñ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ð¹ Ð½Ð° ÑÑÐ½ÐºÐµ Ð¿Ð¸Ð²Ð¾Ð²Ð°ÑÐµÐ½Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Comparative assessment of the quality of beer drinks, analysis of market trends and consumer preferences in the market of brewing products
Creators: name: ÐÐ°Ð»ÑÑÐµÐ²Ð°, Ð£Ð»ÑÑÐ½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð°Ð»ÐºÐ¾Ð³Ð¾Ð»ÑÐ½Ð°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
Ð¿Ð¸Ð²Ð¾Ð²Ð°ÑÐµÐ½Ð½Ð°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
Ð¿Ð¸Ð²Ð½Ð¾Ð¹ Ð½Ð°Ð¿Ð¸ÑÐ¾Ðº
Ð¾ÑÐµÐ½ÐºÐ° ÐºÐ°ÑÐµÑÑÐ²Ð°
Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÑÑÐºÐ¸Ðµ Ð¿ÑÐµÐ´Ð¿Ð¾ÑÑÐµÐ½Ð¸Ñ
Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½Ñ
alcoholic products
brewing products
beer drink
quality assessment
consumer preferences
assortment

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description: The object of the study are beer drinks with a citrus flavor. The subject of this study is the consumer properties of alcoholic products, examination of the quality of beer drinks with citrus flavor and analysis of their range. The purpose of the work is studying the market of brewing products, bringing a comparative commodity characteristics of beer drinks and determining ways to develop the range. The following tasks were solved: â consider the market and commodity characteristics of beer drinks; â consider the factors affecting the consumer properties of beer drinks and the requirements for their quality and safety; â evaluate the quality of beer drinks from different manufacturers; â analyze the preferences of consumers of beer drinks, the structure of the assortment of beer drinks in a retail trade enterprise, and develop proposals for its improvement. The research was carried out on the basis of the Laboratory of Commodity Science and examination of consumer goods. Example of methods: The work uses standard and generally recognized research methods in commodity science: organoleptic, expert, physical and chemical. Based on the results of the work, the following conclusions were drawn: the beer drinks market in Russia is quite developed, the studied samples of beer drinks met the requirements of regulatory documentation and product quality requirements. The labeling of all samples of beer drinks is complete and readable, which allows consumers to obtain all the necessary information about the samples. The main criteria for choosing beer drinks by consumers are determined, it is recommended to expand the range of beer drinks from foreign manufacturers. The obtained results of the work can be used by trading and manufacturing enterprises in order to form a rational assortment.