title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑ Ð°Ð½Ð¸Ð·Ð¼Ð° ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑÑÑÐ¸ÑÑÑÐºÐ¾Ð³Ð¾ Ð±ÑÐµÐ½Ð´Ð° ÑÐµÐ³Ð¸Ð¾Ð½Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Development of a mechanism for forming a tourism brand of the region
Creators: name: ÐÑÑÑÐ¾Ð²ÐµÑÑÐµÐ½ÐºÐ¾, ÐÐ¸ÐºÑÐ¾ÑÐ¸Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÑÑÐ¸ÑÑÑÑÐºÐ¸Ð¹ Ð±ÑÐµÐ½Ð´
ÑÑÑÐ°ÑÐµÐ³Ð¸ÑÐµÑÐºÐ¸Ð¹ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¡ÐµÐ²ÐµÑÐ¾-ÐÐ°Ð²ÐºÐ°Ð·ÑÐºÐ¸Ð¹ ÑÐµÐ´ÐµÑÐ°Ð»ÑÐ½ÑÐ¹ Ð¾ÐºÑÑÐ³
Ð¼ÐµÑ Ð°Ð½Ð¸Ð·Ð¼ Ð±ÑÐµÐ½Ð´Ð°
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
tourist brand
strategic marketing
North Caucasus federal district
brand mechanism
marketing analysis

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description: The purpose of the work is to analyze the tourist attractiveness of the region and offer recommendations for developing a tourism brand taking into account regional specifics. The following tasks were solved: 1. Analysis of the situation from the stakeholders; 2. Search for basic information for planning (state and development trends of the market, needs and preferences of consumers, etc.); 3. Assessment of the state of infrastructure development, investment and tourist attractiveness; 4. Analysis of the current state of NCFD brands and their promotion methods; 5. Identifying possible marketing actions to effectively achieve goals. Currently, the problems of marketing and branding of territories are becoming increasingly relevant. The image, brand and reputation of a territory (be it a country, region or municipality) turn into real and extremely important economic resources. Their importance especially increases in the context of overcoming the consequences of the global financial and economic crisis, which has affected almost all territories. The relevance of territory branding increases with the growing importance of information to ensure competitive advantages of both economic and political entities. The image and brand of the territory, its reputation in domestic and foreign socio-political and business circles become fundamental factors in the promotion of national and regional foreign economic and political projects. These aspects are the most important competitive resources that contribute to the establishment of partnerships. Initial data for the work: regulations of the Russian Federation, domestic and foreign scientific literature on the research topic, enterprise data, open sources. A mechanism for territory branding is proposed, considering the cultural characteristics of the region, the results of which can be applied in brand development.