title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ HR-Ð±ÑÐµÐ½Ð´Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÑÐºÐ±Ð°Ð½Ð³Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of measures for the development of the HR brand of the company (using the example of Mukbang LLC)
Creators: name: ÐÐ°ÑÐ°Ð¼ÑÑÐ·Ð°, ÐÐµÐºÐ·Ð°Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: Ð±ÑÐµÐ½Ð´ ÑÐ°Ð±Ð¾ÑÐ¾Ð´Ð°ÑÐµÐ»Ñ
HR-Ð±ÑÐµÐ½Ð´
ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð¾Ð¼
Ð¼Ð¾ÑÐ¸Ð²Ð°ÑÐ¸Ñ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
ÑÑÐµÐ¿ÐµÐ½Ñ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÐ¾ÑÑÑÐ´Ð½Ð¸ÐºÐ¾Ð²
ÑÐ´ÐµÑÐ¶Ð°Ð½Ð¸Ðµ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð°
ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ðµ HR-Ð±ÑÐµÐ½Ð´Ð°
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÑ
Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ðµ ÐºÐ°Ð½Ð´Ð¸Ð´Ð°ÑÐ¾Ð²
employers brand
HR-brand
personnel management
motivation
marketing
employee loyalty
staff retention
HR-brand improvement
competitiveness
attracting candidates

description: Ð¦ÐµÐ»Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: ÑÑÐ¸ÑÑÐ²Ð°Ñ ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ð¸ÐºÐ¸ Ð¸ Ð¿Ð¾Ð´ÑÐ¾Ð´Ñ Ðº Ð¾ÑÐµÐ½ÐºÐµ HR-Ð±ÑÐµÐ½Ð´Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸, Ð¿ÑÐ¾Ð²ÐµÑÑÐ¸ Ð¿Ð¾Ð»Ð½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· Ð½Ð° Ð½Ð°Ð»Ð¸ÑÐ¸Ðµ HR-Ð±ÑÐµÐ½Ð´Ð° Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÐÐÐ Â«ÐÑÐºÐ±Ð°Ð½Ð³Â», Ð° ÑÐ°ÐºÐ¶Ðµ Ñ ÑÑÐµÑÐ¾Ð¼ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð½ÑÑ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ ÑÐ¸ÑÑÐµÐ¼Ñ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð»Ð¸Ð±Ð¾ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ HR-Ð±ÑÐµÐ½Ð´Ð° Ð´Ð»Ñ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ Ð²ÑÑÐµÐ¾Ð¿Ð¸ÑÐ°Ð½Ð½Ð¾Ð¹ ÑÐµÐ»Ð¸ Ð±ÑÐ»Ð¸ Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð·Ð°Ð´Ð°ÑÐ¸: 1. ÐÐ·ÑÑÐ¸ÑÑ ÑÐµÐ¾ÑÐµÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð¸ Ð¼ÐµÑÐ¾Ð´Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¾ÑÐ½Ð¾Ð²Ñ Ð¾Ð±ÑÑÐµÐ½Ð¸Ñ Ð¿ÐµÑÑÐ¾Ð½Ð°Ð»Ð° Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸; 2. ÐÐ°ÑÑ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÑ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ ÐÐÐ Â«ÐÑÐºÐ±Ð°Ð½Ð³Â»; 3. ÐÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÑÐ´Ð¾Ð²ÑÑ ÑÐµÑÑÑÑÐ¾Ð² Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸; 4. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ HR Ð±ÑÐµÐ½Ð´ Ð² Ð¸ÑÑÐ»ÐµÐ´ÑÐµÐ¼Ð¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸; 5. ÐÑÑÐ²Ð¸ÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ, ÑÐ²ÑÐ·Ð°Ð½Ð½ÑÐµ Ñ HR Ð±ÑÐµÐ½Ð´Ð¾Ð¼ Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÑÐµÐ¼Ð¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸; 6. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐ°ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ HR Ð±ÑÐµÐ½Ð´Ð° ÐÐÐ Â«ÐÑÐºÐ±Ð°Ð½Ð³Â», Ð¾Ð¿Ð¸ÑÐ°ÑÑÑ Ð½Ð° Ð²ÑÑÐ²Ð»ÐµÐ½Ð½ÑÐµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼Ñ; 7. ÐÑÐµÐ½Ð¸ÑÑ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾-ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÑÑ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹. ÐÐºÑÑÐ°Ð»ÑÐ½Ð¾ÑÑÑ Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐµÐ¼Ñ Ð¼Ð¾Ð¶Ð½Ð¾ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°ÑÑ ÑÐµÐ¼, ÑÑÐ¾ Ð² ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ð¼ Ð¼Ð¸ÑÐµ Ð²ÑÐµ Ð¿ÑÐ¾ÑÐµÑÑÑ Ð¼ÐµÐ½ÑÑÑÑÑ, Ð¾Ð±Ð½Ð¾Ð²Ð»ÑÑÑÑÑ Ñ Ð²ÑÑÐ¾ÐºÐ¾Ð¹ ÑÐºÐ¾ÑÐ¾ÑÑÑÑ, Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ ÑÑÐµÐ½Ð´Ñ Ð² ÑÑÐµÑÐµ Ð¾Ð±ÑÐµÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿Ð¸ÑÐ°Ð½Ð¸Ñ, ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ðµ Ð³ÑÐ°Ð¼Ð¾ÑÐ½Ð¾Ð¹ Ð¸ ÑÐ°Ð±Ð¾ÑÐµÐ¹ ÑÐ¸ÑÑÐµÐ¼Ñ HR-Ð±ÑÐµÐ½Ð´Ð° Ð´Ð»Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð½ÐµÑÐµÑ ÑÐ²Ð¾Ñ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð½ÑÑ Ð¿Ð¾Ð»ÑÐ·Ñ Ð´Ð»Ñ ÑÐ°Ð·Ð²Ð¸ÑÐ¸Ñ Ð¸ ÑÐºÑÐµÐ¿Ð»ÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. ÐÑÑÐ¾ÑÐ½Ð¸ÐºÐ°Ð¼Ð¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ð¿Ð¾ÑÐ»ÑÐ¶Ð¸Ð»Ð¸ Ð¾ÑÐµÑÐµÑÑÐ²ÐµÐ½Ð½Ð°Ñ Ð¸ Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð°Ñ Ð½Ð°ÑÑÐ½Ð¾-Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÑÐºÐ°Ñ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÐ°, Ð¾ÑÐ¸ÑÐ¸Ð°Ð»ÑÐ½ÑÐµ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¸ÑÑÐ¾ÑÐ½Ð¸ÐºÐ¸ Ð¸ Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ðµ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð°. ÐÑÐ¸ Ð¿Ð¾Ð´Ð³Ð¾ÑÐ¾Ð²ÐºÐµ ÑÐ°Ð±Ð¾ÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐ¸ÑÑÐµÐ¼Ñ: Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ° Ð½Ð°Ð±Ð¾ÑÐ° Ð´Ð°Ð½Ð½ÑÑ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Excel, Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÑÑÐ¾Ð²Ð¾Ð¹ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Word, Ð²Ð¸Ð·ÑÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ñ Ð´Ð°Ð½Ð½ÑÑ Ð¿ÑÐµÐ·ÐµÐ½ÑÐ°ÑÐ¸Ñ Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ PowerPoint.
description: The purpose of the study: taking into account modern methods and approaches to evaluating the HR brand of the company, to conduct a full analysis for the presence of an HR brand in Mukbang LLC, as well as taking into account the conducted research and analysis to develop a system for improving or creating an HR brand for a given company. To achieve the above-described goal, the following tasks were performed: 1. To study the theoretical and methodological foundations of training the organizations personnel; 2. Give a description of the Mukbang LLC enterprise; 3. Conduct an analysis of the organizations workforce; 4. Analyze the HR brand in the organization under study; 5. Identify problems related to the HR brand of the analyzed organization; 6. Develop measures to improve the HR brand of Mukbang LLC, based on the identified problems; 7. Evaluate the socio-economic effectiveness of the proposed measures. The relevance of this topic can be justified by the fact that in the modern world all processes are changing, updated at a high speed, especially trends in the field of public catering, the creation of a competent and working HR brand system for an organization has its own definite benefits for the development and strengthening of the companys competitiveness. The sources of information were domestic and foreign scientific research literature, official Internet sources and analytical agencies. The following information systems were used in the preparation of the work: data set processing using Excel, text information processing using Word, data visualization presentation using PowerPoint.