title: ÐÐµÐ¼Ñ ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ð² Ð¼Ð¾Ð»Ð¾Ð´ÑÐ¶Ð½Ð¾Ð¹ ÑÑÐµÐ´Ðµ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Memes as a communication tool in the youth environment
Creators: name: ÐÐ¾Ð»ÐµÑÐ½Ð¸ÐºÐ¾Ð²Ð°, ÐÐ°ÑÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð¼ÐµÐ¼Ñ
ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
Ð»Ð¾ÐºÐ°Ð»ÑÐ½ÑÐµ Ð¼Ð¾Ð»Ð¾Ð´ÐµÐ¶Ð½ÑÐµ ÑÐ¾Ð¾Ð±ÑÐµÑÑÐ²Ð°
ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð°Ñ ÑÐµÑÑ
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description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¼ÐµÐ¼Ð¾Ð² ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ° ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ð² Ð¼Ð¾Ð»Ð¾Ð´ÐµÐ¶Ð½Ð¾Ð¹ ÑÑÐµÐ´Ðµ. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ: 1. ÐÑÐ¾Ð²ÐµÑÑÐ¸ Ð°Ð½Ð°Ð»Ð¸ÑÐ¸ÑÐµÑÐºÐ¸Ð¹ Ð¾Ð±Ð·Ð¾Ñ Ð»Ð¸ÑÐµÑÐ°ÑÑÑÑ Ð¸ Ð½Ð°ÑÑÐ½ÑÑ ÑÐ°Ð±Ð¾Ñ, Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð½ÑÑ ÑÐ¾Ð»Ð¸ Ð¸ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÐ¸ Ð¼ÐµÐ¼Ð¾Ð² Ð² ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ð¼Ð¾Ð»Ð¾Ð´ÐµÐ¶Ð¸. 2. ÐÑÐ¾Ð²ÐµÑÑÐ¸ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ, Ð²ÐºÐ»ÑÑÐ°ÑÑÐµÐµ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð°Ð½ÐºÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð¸ ÑÐ¾ÐºÑÑ-Ð³ÑÑÐ¿Ð¿Ñ ÑÑÐµÐ´Ð¸ Ð¿ÑÐµÐ´ÑÑÐ°Ð²Ð¸ÑÐµÐ»ÐµÐ¹ Ð¼Ð¾Ð»Ð¾Ð´ÐµÐ¶Ð½Ð¾Ð¹ ÑÑÐµÐ´Ñ. 3. ÐÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ Ð¿Ð¾Ð¿ÑÐ»ÑÑÐ½ÑÐµ Ð¼ÐµÐ¼Ñ, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐ¸ÑÐ¾ÐºÐ¾ ÑÐ°ÑÐ¿ÑÐ¾ÑÑÑÐ°Ð½ÐµÐ½Ñ Ð² Ð¼Ð¾Ð»Ð¾Ð´ÐµÐ¶Ð½Ð¾Ð¹ ÑÑÐµÐ´Ðµ Ð½Ð° ÑÐ°Ð·Ð»Ð¸ÑÐ½ÑÑ Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ð°Ñ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÐµÐ¹. 4. ÐÑÐ¾Ð²ÐµÑÑÐ¸ ÑÐ¼Ð¿Ð¸ÑÐ¸ÑÐµÑÐºÐ¾Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¼ÐµÐ¼Ð¾Ð² ÐºÐ°Ðº Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ° ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸ Ð² Ð¼Ð¾Ð»Ð¾Ð´ÐµÐ¶Ð½Ð¾Ð¹ ÑÑÐµÐ´Ðµ Ð¿Ð¾ÑÑÐµÐ´ÑÑÐ²Ð¾Ð¼ Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð°Ð½ÐºÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ ÑÐ¾ÐºÑÑ-Ð³ÑÑÐ¿Ð¿Ñ. Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ Ð²Ð¾ÑÐ¿ÑÐ¸ÑÑÐ¸Ñ Ð¸ Ð¸Ð½ÑÐµÑÐ¿ÑÐµÑÐ°ÑÐ¸Ð¸ Ð¼ÐµÐ¼Ð¾Ð², Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ°Ð·Ð»Ð¸ÑÐ¸Ñ Ð² Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ð¸ Ð¼ÐµÐ¼Ð¾Ð² ÑÐ°Ð·Ð½ÑÐ¼Ð¸ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÐ¼Ð¸ Ð³ÑÑÐ¿Ð¿Ð°Ð¼Ð¸ Ð¸ ÐºÑÐ»ÑÑÑÑÐ½ÑÐ¼Ð¸ ÐºÐ¾Ð½ÑÐµÐºÑÑÐ°Ð¼Ð¸. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿Ð¾Ð·Ð²Ð¾Ð»Ð¸Ð»Ð¾ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÐ¾Ð´ÐµÑÐ¶Ð°Ð½Ð¸Ðµ, ÐºÐ¾Ð½ÑÐµÐºÑÑ Ð¸ ÑÐ¸Ð¼Ð²Ð¾Ð»Ð¸ÐºÑ Ð¿Ð¾Ð¿ÑÐ»ÑÑÐ½ÑÑ Ð¼ÐµÐ¼Ð¾Ð², Ð¸Ñ ÑÐ¼Ð¾ÑÐ¸Ð¾Ð½Ð°Ð»ÑÐ½ÑÑ Ð¸ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð½Ð°Ð³ÑÑÐ·ÐºÑ, Ð° ÑÐ°ÐºÐ¶Ðµ Ð²ÑÑÐ²Ð¸ÑÑ ÑÑÐµÐ½Ð´Ñ Ð¸ Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð² ÑÐ²Ð¾Ð»ÑÑÐ¸Ð¸ Ð¼ÐµÐ¼Ð¾Ð² Ð² Ð¾Ð½Ð»Ð°Ð¹Ð½-Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ðµ. ÐÑÐ½Ð¾Ð²Ð½ÑÐ¼Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸ÑÐ¼Ð¸ Ð² Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÑÐ°Ð»Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¸Ñ Ð¼ÐµÐ¼Ð¾Ð² ÐºÐ°Ðº ÑÐ¾ÑÐ¼Ñ ÑÐ·ÑÐºÐ° Ð² ÑÐ¾ÑÐ¼Ð°ÑÐµ ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð´Ð¸Ð°Ð»ÐµÐºÑÐ°, Ð²ÑÐ¾Ð´ÑÑÐµÐ³Ð¾ Ð² ÐºÐ°ÑÐµÐ³Ð¾ÑÐ¸Ñ Ð³ÑÑÐ¿Ð¿Ð¾Ð²ÑÑ Ð¶Ð°ÑÐ³Ð¾Ð½Ð¾Ð² Ð¸ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¿Ð¾Ð½ÑÑÐ¸Ñ Ð¼ÐµÐ¼ÐµÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ ÐºÐ¾Ð½ÑÐµÐ½ÑÐ°.
description: This work is devoted to the study of memes as a communication tool in the youth environment. Tasks that were solved in the course of the study: 1. Conduct an analytical review of the literature and scientific papers on the role and significance of memes in youth communication. 2. Conduct a study that includes an online survey and a focus group among representatives of the youth environment. 3. Analyze popular memes that are widely shared among young people on various social media platforms. 4. Conduct an empirical study of memes as a communication tool among young people through online questionnaires and focus groups. As a result of the study, features of the perception and interpretation of memes were revealed, as well as differences in the use of memes by different social groups and cultural contexts. The study made it possible to analyze the content, context and symbolism of popular memes, their emotional and informational load, as well as to identify trends and changes in the evolution of memes in the online space. The main proposals in the final qualifying work were proposals for considering memes as a form of language in the format of a social dialect, which is included in the category of group jargons and introducing the concept of memetic content.