title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð²ÑÑ Ð¾Ð´Ð° ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð½Ð° Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Strategizing the company's entry into the international market
Creators: name: ÐÐ¸Ð¶Ð½Ð¸Ðº, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ Ð±Ð¸Ð·Ð½ÐµÑ
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ
Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ñ
ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸
Ð±Ð°ÑÑÐµÑÑ
Ð²Ð½ÐµÑÐ½Ð¸Ð¹ ÑÑÐ½Ð¾Ðº
international business
strategy
automation
strategy development
barriers
foreign market

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description: This work is devoted to the development of a strategy for the company's entry into the international market and the study of potential foreign markets. In the course of the study, the following tasks were solved: Possible strategies for entering the international market havebeen studied. The review of barriers hindering the implementation of strategiesThe characteristic and marketing analysis of LLC "Garvex" is givenThe analysis of potential foreign markets was carried out. The strategy of the company's entry into foreign markets has been developed.The work was written based on data from Â«GarveksÂ» LLC, whose main activity is the production of automation for accounting and fuel supply. During the graduation work, marketing analyses were used: SWOT, PEST, analysis of M. Porter's 5 forces, based on which it was possible to identify the strengths and weaknesses of the enterprise, as well as to provide solutions to avoid threats and strengthen the advantages of the company. Using the criteria of competitiveness, it was possible to conduct a comparative analysis of Â«GarveksÂ» with the largest competitors in the market, based on which a competitiveness polygon was built, demonstrating the advantages of each company. Also, the indicators of financial and economic activity are analyzed, and coefficients are calculated showing the efficiency of using the resources of the enterprise.The following potential markets were selected: the market of Pakistan, the most effective access to which is indirect export, and the market of Brazil, the more common and rational exit strategy, which is the opening of a limited liability company. In the course of the work, an algorithm was created to enter each market.