title: Ð¦Ð¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¾ÑÑÐ°ÑÐ»Ð¸ Ð¿ÑÑÑÐ¼ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÐÐ¢-ÑÐµÑÐµÐ½Ð¸Ð¹
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Digitalization of a company from the tourism industry by integration IT solutions
Creators: name: ÐÐ¸ÑÑÑÐºÐ¾Ð², ÐÐ°Ð²ÐµÐ»
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: ÑÑÑÐ°Ð³ÐµÐ½ÑÑÑÐ²Ð¾
Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ° Ð·Ð°ÑÐ²Ð¾Ðº
ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ñ
crm-ÑÐ¸ÑÑÐµÐ¼Ð°
Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ñ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð²
travel agency
application processing
digitalization
crm system
optimization of business processes

description: Ð¢ÐµÐ¼Ð° Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°: Â«Â«Ð¦Ð¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¾ÑÑÐ°ÑÐ»Ð¸ Ð¿ÑÑÑÐ¼ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÐÐ¢-ÑÐµÑÐµÐ½Ð¸Ð¹Â». Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ CRM-ÑÐ¸ÑÑÐµÐ¼Ñ Ð´Ð»Ñ Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ð¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð°. ÐÐ°Ð´Ð°ÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ:â Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð· Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸;â Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ ÑÐ·ÐºÐ¸Ñ Ð¼ÐµÑÑ Ð¼Ð¾Ð´ÐµÐ»Ð¸ AS-IS Ð¸ Ð¾Ð¿Ð¸ÑÐ°Ð½Ð¸Ðµ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼;â Ð²ÑÐ±Ð¾Ñ ÑÐ¸ÑÑÐµÐ¼Ñ, Ð¾ÑÐ²ÐµÑÐ°ÑÑÐµÐ¹ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸ÑÐ¼ Ð² ÑÑÐ»Ð¾Ð²Ð¸ÑÑ ÑÐ¸ÑÑÐ¾Ð²Ð¸Ð·Ð°ÑÐ¸Ð¸;â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¿ÑÐ¾ÐµÐºÑÐ° Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¸ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð¸Ðµ ÐµÐ³Ð¾ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÑÑÑÐ¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð³Ð¾ Ð°Ð³ÐµÐ½ÑÑÑÐ²Ð° ÐÐÐ Â«Ð¡Ð¾Ñ ÐÐ»Ð» ÐÑÐ´ Ð¢ÑÐ¸Ð¿ÑÂ». ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ: SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, Ð¼Ð¾Ð´ÐµÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð², Ð°Ð½Ð°Ð»Ð¸Ð· Ð´Ð°Ð½Ð½ÑÑ, Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ Ð¸Ð½ÑÐ¾Ð³ÑÐ°ÑÐ¸ÐºÐ¸. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: â Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð¸ÐµÐ¼ Ð¼Ð¾Ð´ÐµÐ»Ð¸ AS-IS Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð° Ð½ÐµÐ¾Ð±ÑÐ¾Ð´Ð¸Ð¼Ð¾ÑÑÑ Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ð¸ Ð¿ÑÐ¾ÑÐµÑÑÐ° Ð¿ÑÐ¸ÐµÐ¼ Ð¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ° Ð·Ð°ÑÐ²ÐºÐ¸;â Ð²ÑÐ±ÑÐ°Ð½Ð° Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ¸ÑÑÐµÐ¼Ð° (Ð´Ð°Ð»ÐµÐµ ÐÐ¡), Ð¿Ð¾Ð´ÑÐ¾Ð´ÑÑÐ°Ñ Ð¿Ð¾Ð´ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ñ;â Ð¿Ð¾ÑÑÑÐ¾ÐµÐ½Ð° Ð½Ð¾Ð²Ð°Ñ Ð¼Ð¾Ð´ÐµÐ»Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸ Ð±Ð¸Ð·Ð½ÐµÑ-Ð¿ÑÐ¾ÑÐµÑÑÐ¾Ð² Ð¢Ð-ÐÐ;â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½ Ð¿ÑÐ¾ÐµÐºÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ Ð¸ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð° ÐµÐ³Ð¾ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ°Ñ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ. ÐÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ°Ñ Ð·Ð½Ð°ÑÐ¸Ð¼Ð¾ÑÑÑ ÑÐ°Ð±Ð¾ÑÑ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÑÐµÑÑÑ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ°Ð¼Ð¸ Ð°Ð²ÑÐ¾Ð¼Ð°ÑÐ¸Ð·Ð°ÑÐ¸Ð¸ Ð´Ð»Ñ ÑÑÑÐ°Ð³ÐµÐ½ÑÑÑÐ²Ð°: ÑÐ¿ÑÐ¾ÑÐµÐ½Ð¸Ðµ Ð¸ ÑÑÐºÐ¾ÑÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾ÑÐµÑÑÐ° Ð¿ÑÐ¸ÐµÐ¼Ð° Ð¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ¸ Ð·Ð°ÑÐ²ÐºÐ¸, Ð²Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ ÑÐ¾ÑÐ¼Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¾ÑÑÐµÑÐ½Ð¾ÑÑÐ¸ Ð¸ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð¿ÑÐ¾Ð´Ð°Ð¶, ÑÐ½Ð¸Ð¶ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð»Ð¸ÑÐµÑÑÐ²Ð° ÑÐ¿ÑÑÐµÐ½Ð½ÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð², ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾Ð´Ð°Ð¶. Ð ÐºÐ°ÑÐµÑÑÐ²Ðµ Ð´Ð¾Ð¿Ð¾Ð»Ð½Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð¹ Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐ°ÐºÐ¶Ðµ Ð±ÑÐ»Ð¾ ÑÐ°ÑÑÐ¼Ð¾ÑÑÐµÐ½Ð¾ Ð¿Ð¾Ð´ÐºÐ»ÑÑÐµÐ½Ð¸Ðµ ÑÐµÑÐ²Ð¸ÑÐ° ÑÐ»ÐµÐºÑÑÐ¾Ð½Ð½Ð¾Ð³Ð¾ Ð´Ð¾ÐºÑÐ¼ÐµÐ½ÑÐ¾Ð¾Ð±Ð¾ÑÐ¾ÑÐ° (Ð´Ð°Ð»ÐµÐµ Ð­ÐÐ).ÐÑÐ²Ð¾Ð´Ñ. ÐÐ°Ð´Ð°ÑÐ¸ ÐÐÐ  ÑÐµÑÐµÐ½Ñ, ÑÐµÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° Ð¾Ð±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð².
description: Theme of the graduate qualification work of bachelor: âDigitalization of a company from the tourism industry by integration IT solutionsâ. The purpose of the work â development of a project for the integration of a CRM system for automating the business processes of a travel agency. Tasks of work:â description and analysis of activities of the company in the tourism industry;â description of the company's business processes and identification of bottlenecks in the AS-IS model and description of information problems;â selection of a system that meets the requirements in the context of digitalization;â development of the implementation project and substantiation of its economic efficiency. Work is performed on the basis of the activities of the travel agency Sow All Good Trips LLC.Methods used: SWOT analysis, benchmarking, business process modeling, data analysis, infographic tools. The main results of the work:â by building an AS-IS model, the need to automate the process of receiving and processing an application is substantiated;â selected IS that meets the requirements;â a new model of organization of TO-BE business processes was built;â an implementation project has been developed and its economic efficiency has been substantiated. The practical significance of the work is determined by the results of automation for a travel agency: simplification and acceleration of the process of receiving and processing applications, the introduction of reporting and sales analysis, reducing the number of lost customers, increasing sales. As an additional optimization, the connection of the EDI service was also considered.Conclusions. The tasks of the WRC have been solved, the goal has been achieved, the scope of the results has been determined.