title: Ð¢ÑÐ°Ð½ÑÑÐ¾ÑÐ¼Ð°ÑÐ¸Ñ Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½Ð¾Ð³Ð¾ Ð¸Ð¼Ð¸Ð´Ð¶Ð° ÐÐµÑÐ¼Ð°Ð½Ð¸Ð¸ Ñ Ð½Ð°ÑÐ°Ð»Ð° Ð¥Ð¥ Ð²ÐµÐºÐ° Ð¿Ð¾ Ð½Ð°ÑÑÐ¾ÑÑÐµÐµ Ð²ÑÐµÐ¼Ñ
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Transformation of Germanys international image from the beginning of the 20th century to the present
Creators: name: ÐÑÑÑÐ¾Ð²Ð°, ÐÐ°ÑÐµÑÐ¶Ð¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð±ÑÐµÐ½Ð´Ð¸Ð½Ð³
Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ Ð¸Ð¼Ð¸Ð´Ð¶
Ð¾Ð±ÑÐ°Ð· ÑÑÑÐ°Ð½Ñ
Ð¿Ð¸Ð°Ñ ÑÑÑÐ°Ð½Ñ
Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³
Ð¼ÑÐ³ÐºÐ°Ñ ÑÐ¸Ð»Ð°
branding
international image
image of the country
pr of the country
marketing
soft power

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description: The aim of the work is to analyze the evolution of Germanys international image and identify the factors that have had the greatest influence on its transformation. This topic is highly relevant in the context of contemporary globalization and intercultural interactions, as a countrys image plays a crucial role in shaping international politics, economy, and tourism. The research focused on key factors influencing the formation of Germanys international image and the methods employed to construct a positive country image. To achieve the stated objective, the following tasks needed to be accomplished: investigate the historical background and context of Germanys international image formation since the beginning of the 20th century; examine the impact of the two World Wars; analyze the post-war reconstruction process and social changes in Germany and their influence on the countrys image; explore factors related to German reunification; study contemporary elements, including cultural and economic achievements, that impact Germanys modern international image; consider successful strategies. The practical significance of the work lies in the following aspects: studying Germanys international image is crucial for understanding the countrys historical and cultural development. Examining its transformation throughout the 20th century allows us to observe changes in Germanys interactions with other states, the prospects of their relationships, and perceptions. This knowledge is important for the study of international relations, diplomacy, and intercultural interactions. The findings can also be valuable for organizations and companies engaged in business relations with Germany. The theoretical and methodological framework is based on general scientific and specific research methods that ensure a systematic and comprehensive investigation of Germanys international image transformation. As a result of the graduation qualification work, it was revealed that after the Second World War, Germany actively worked on improving its international image. In the 1950s, the country began to foster economic growth and attract foreign investments. Over the following decades, Germany continued to develop its economy and emerged as one of the leading global powers.