title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð³Ð¾ ÑÐ¾Ð¿ÑÐ¾Ð²Ð¾Ð¶Ð´ÐµÐ½Ð¸Ñ Ð´Ð»Ñ Ð²ÑÑÑÐ°Ð²Ð¾ÑÐ½Ð¾Ð³Ð¾ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ð°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of advertising support for the exhibition space
Creators: name: ÐÐ¸Ð»Ð»ÐµÑ, ÐÐ¸Ð°Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2024
Subjects: ÑÐ¸ÑÐ¼ÐµÐ½Ð½ÑÐ¹ ÑÑÐ¸Ð»Ñ
ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÐµ Ð¿Ð»Ð°ÐºÐ°ÑÑ
Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ°Ñ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ
ÐºÑÐµÐ°ÑÐ¸Ð²Ð½Ð¾Ðµ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ð¾
ÑÐ¾Ð²ÑÐµÐ¼ÐµÐ½Ð½Ð¾Ðµ Ð¸ÑÐºÑÑÑÑÐ²Ð¾
corporate identity
advertising posters
graphic concept
creative space
contemporary art

description: ÐÐ°Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¿Ð¾ÑÐ²ÑÑÐµÐ½Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐµ ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÑ Ð¿Ð»Ð°ÐºÐ°ÑÐ¾Ð², ÑÑÐ²ÐµÐ½Ð¸ÑÐ½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð¸ Ð²ÑÐ¾Ð´Ð½Ð¾Ð¹ Ð³ÑÑÐ¿Ð¿Ñ. Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð²ÐµÐ´ÐµÑÑÑ Ñ ÑÐµÐ»ÑÑ ÑÐ°ÑÑÐºÐ°Ð·Ð°ÑÑ Ð³Ð¾ÑÐ¾Ð´Ñ Ð¾ Ð½Ð¾Ð²Ð¾Ð¼ ÐºÑÐµÐ°ÑÐ¸Ð²Ð½Ð¾Ð¼ Ð¿ÑÐ¾ÑÑÑÐ°Ð½ÑÑÐ²Ðµ Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ ÑÑÐºÐ¾Ð³Ð¾ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° Ð² ÑÐµÐºÐ»Ð°Ð¼Ð½ÑÑ Ð°ÑÐ¸ÑÐ°Ñ Ð¸ Ð´ÑÑÐ³Ð¸Ñ Ð½Ð¾ÑÐ¸ÑÐµÐ»ÑÑ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ. Ð ÑÐ¾Ð´Ðµ Ð¿ÑÐ¾ÐµÐºÑÐ° Ð±ÑÐ»Ð° Ð¿Ð¾Ð´ÑÐ¾Ð±Ð½Ð¾ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð° ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ñ Ð¸ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ñ. Ð Ð¿Ð¾Ð¸ÑÐºÐ¾Ð²Ð¾Ð¹ ÑÐ°ÑÑÐ¸ ÑÐ°Ð±Ð¾ÑÑ Ð±ÑÐ»Ð¾ Ð¿Ð¾Ð´Ð¾Ð±ÑÐ°Ð½Ð¾ Ð¸ Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð¾ Ð¼Ð½Ð¾Ð¶ÐµÑÑÐ²Ð¾ Ð°Ð½Ð°Ð»Ð¾Ð³Ð¾Ð² Ð¿Ð¾ ÑÐµÐ¼Ðµ Ð¿ÑÐ¾ÐµÐºÑÐ°, ÑÑÐ¾ Ð¿Ð¾Ð¼Ð¾Ð³Ð»Ð¾ ÑÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°ÑÑ ÑÐµÐ·Ð¸ÑÑ, Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÐºÐ¾ÑÐ¾ÑÑÑ ÑÐ¾Ð·Ð´Ð°Ð²Ð°Ð»ÑÑ ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑÐ½ÑÐ¹ Ð¿Ð¾Ð´ÑÐ¾Ð´ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÑÐ¸ÑÐ¼ÐµÐ½Ð½Ð¾Ð³Ð¾ ÑÑÐ¸Ð»Ñ. ÐÐ»ÑÑÐµÐ²Ð¾Ð¹ ÑÐ¾ÑÑÐ°Ð²Ð»ÑÑÑÐµÐ¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ðµ ÑÐ½Ð¸ÐºÐ°Ð»ÑÐ½Ð¾Ð¹ ÐºÐ¾Ð½ÑÐµÐ¿ÑÐ¸Ð¸, Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ ÐºÐ¾ÑÐ¾ÑÐ¾Ð¹ ÑÑÑÐ¾Ð¸ÑÑÑ Ð²ÑÑ Ð²Ð¸Ð·ÑÐ°Ð»ÑÐ½Ð°Ñ ÑÐ¸ÑÑÐµÐ¼Ð° Ð´Ð»Ñ ÑÐµÐºÐ»Ð°Ð¼Ð½Ð¾Ð¹ Ð¿ÑÐ¾ÑÐºÑÐ¸Ð¸. ÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ Ð´Ð°Ð½Ð½ÑÑ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð² ÑÐ°Ð±Ð¾ÑÐµ Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ Ð´Ð»Ñ Ð¿ÑÐ¾ÐµÐºÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð´Ð¸Ð·Ð°Ð¹Ð½Ð° ÑÐ°Ð¹ÑÐ°, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ Ð´Ð»Ñ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐºÐ¸ ÑÐ¾ÑÐ¾Ð³ÑÐ°ÑÐ¸Ð¸ Ð¸ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð° Ð´Ð»Ñ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð³ÑÐ°ÑÐ¸ÐºÐ¸.âÐÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð¶ÐµÐ½Ð¸Ñ Ð´Ð°Ð½Ð½ÑÑ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð² ÑÐ°Ð±Ð¾ÑÐµ Ð±ÑÐ»Ð¸ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ/ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ ÑÐ»ÐµÐ´ÑÑÑÐ¸Ðµ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐµÑÐ½Ð¾Ð»Ð¾Ð³Ð¸Ð¸: Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð½ÑÐµ Ð³ÑÐ°ÑÐ¸ÑÐµÑÐºÐ¸Ðµ ÑÐµÐ´Ð°ÐºÑÐ¾ÑÑ, Ð½ÐµÐ¹ÑÐ¾ÑÐµÑÑ.
description: This work is devoted to the development of advertising posters, souvenirs and entrance groups. The development is being carried out in order to tell the city about a new creative space with the help of bright design in advertising posters and other corporate identity media. During the project, the target audience and the concept were analyzed in detail. In the search part of the work, many analogues on the project topic were selected and analyzed, which helped to formulate theses on the basis of which an integrated approach to corporate identity development was created. A key component of the work is the creation of a unique concept, on the basis of which the entire visual system for advertising production is built. To achieve these results, we used a website design application, as well as a photo processing application and a graphics creation program. To achieve these results, the following information technologies were used/developed in the work: software graphic editors, a neural network.