title: ÐÑÐµÐ½ÐºÐ° ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¾Ð¹ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ ÑÐ¸ÑÑÐµÐ¼Ñ Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸ Ð´Ð»Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ Ð¿Ð»Ð°ÑÐ½ÑÑ Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½ÑÐºÐ¸Ñ ÑÑÐ»ÑÐ³ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ Ð¤ÐÐÐÐ£ ÐÐ "ÐÐµÑÐ²ÑÐ¹ Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ ÐÐ¾ÑÑÐ´Ð°ÑÑÑÐ²ÐµÐ½Ð½ÑÐ¹ ÐÐµÐ´Ð¸ÑÐ¸Ð½ÑÐºÐ¸Ð¹ Ð£Ð½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ Ð¸Ð¼ÐµÐ½Ð¸ Ð°ÐºÐ°Ð´ÐµÐ¼Ð¸ÐºÐ° Ð.Ð. ÐÐ°Ð²Ð»Ð¾Ð²Ð°")
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Assessment of the economic efficiency of creating a loyalty sistem for consumers of the paid medical services (on the example of the "First Saint-Petersburg State Medical University name after academician I.P. Pavlov")
Creators: name: Ð¡Ð°Ð²Ð¸Ð½Ð°, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ð° Ð»Ð¾ÑÐ»ÑÐ½Ð¾ÑÑÐ¸
Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½ÑÐºÐ¾Ðµ ÑÑÑÐµÐ¶Ð´ÐµÐ½Ð¸Ðµ
Ð³Ð¾ÑÐ¸Ð·Ð¾Ð½ÑÐ°Ð»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
Ð²ÐµÑÑÐ¸ÐºÐ°Ð»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·
Ð¾ÑÐµÐ½ÐºÐ° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸
loyalty program
medical facility
horizontal anatysis
vertical analysis
perfomance evaluation

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description: The object of research is THE first Saint Petersburg state medical University named after academician I. p. Pavlov 
The subject of the research is the economic efficiency of creating a loyalty system for consumers of paid medical services OF the first Saint Petersburg state medical University named after academician I. p. Pavlov.
The purpose of the final qualification work is to create a loyalty system for consumers of paid medical services OF the Pavlov state medical University AND assess its economic efficiency. 
In the process of achieving the goal were examined the concept and essence of a loyalty system, a comparative analysis loyalty systems, studied the characteristics of Spbgmu them. Acad. I. P. Pavlov conducted an analysis of its main economic indicators, established a system of loyalty to the institution and evaluated the profitability of its implementation.