title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÑÐ°ÑÐµÐ³Ð¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐ¾ÐµÐºÑÐ°
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of an internet project promotion strategy
Creators: name: ÐÐ»ÐµÐºÑÐ°Ð½Ð´ÑÐ¾Ð²Ð°, ÐÐ»ÐµÑÑ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: Ð±ÑÑÑÐ¸-Ð¸Ð½Ð´ÑÑÑÑÐ¸Ñ
Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ðµ
Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐ¾ÐµÐºÑ
Ð½Ð°ÑÐ°ÑÐ¸Ð²Ð°Ð½Ð¸Ðµ-ÑÐµÑÐ½Ð¸Ñ
ÑÐµÐºÐ»Ð°Ð¼Ð°
ÑÑÐ½Ð¾Ðº ÐºÑÐ°ÑÐ¾ÑÑ
ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¸Ñ
Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ°
ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ
beauty industry
promotion
internet project
extension-eyelash
advertising
beauty market
competition
market analysis
promotion strategy

description: ÐÐ±ÑÐµÐºÑÐ¾Ð¼ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÐ²Ð»ÑÐµÑÑÑ Ð¿ÑÐ¾ÐµÐºÑ ÑÑÑÐ´Ð¸Ð¸ Ð¿Ð¾ Ð½Ð°ÑÐ°ÑÐ¸Ð²Ð°Ð½Ð¸Ñ ÑÐµÑÐ½Ð¸Ñ Â«The LashesÂ». Ð¦ÐµÐ»ÑÑ Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐ½ÐºÐ° Ð±ÑÑÑÐ¸-Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸, Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹ Ð² ÑÐµÑÐ¸ ÐÐ½ÑÐµÑÐ½ÐµÑ Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾ÐµÐºÑÐ¸ÑÑÐµÐ¼Ð¾Ð³Ð¾ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð´Ð»Ñ Ð¿ÑÐ¸Ð½ÑÑÐ¸Ñ ÑÐµÑÐµÐ½Ð¸Ñ Ð¾ Ð¿ÑÐ¾Ð³ÑÐ°Ð¼Ð¼Ðµ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ. ÐÐ° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÑÐ½ÐºÐ° ÐºÑÐ°ÑÐ¾ÑÑ Ð±ÑÐ»Ð¸ Ð²ÑÐ´ÐµÐ»ÐµÐ½Ñ Ð³Ð»Ð°Ð²Ð½ÑÐµ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÑ Ð² Ð»Ð¸ÑÐµ ÑÐ°Ð»Ð¾Ð½Ð¾Ð² ÐºÑÐ°ÑÐ¾ÑÑ Â«Time ÐÑÑÐ¾Â» Ð¸ Â«OlaÂ», ÑÐ¾ ÑÑÐ¾ÑÐ¾Ð½Ñ ÑÑÑÐ´Ð¸Ð¹ ÑÑÐ¾ Â«Ð Ð°ÑÑÐ²ÐµÑÐ°Ð¹Â» Ð¸ Â«Lash Brow clubÂ» Ð¸ ÑÐ¾ ÑÑÐ¾ÑÐ¾Ð½Ñ Ð´Ð¾Ð¼Ð°ÑÐ½Ð¸Ñ Ð¼Ð°ÑÑÐµÑÐ¾Ð² Ð¡Ð²ÐµÑÐ° ÐÐµÐ±ÐµÐ´Ñ Ð¸ ÐÐ°Ð»ÐµÐ½ÑÐ¸Ð½Ð° ÐÐ¸ÑÐµÑ). ÐÑÐ»Ð¸ Ð¸Ð·ÑÑÐµÐ½Ñ Ð°ÐºÑÑÐ°Ð»ÑÐ½ÑÐµ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð´Ð»Ñ Ð¸Ð½Ð´ÑÑÑÑÐ¸Ð¸ ÐºÑÐ°ÑÐ¾ÑÑ Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½ Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³Ð¾Ð²ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÐµÐ´Ñ Ð¿ÑÐµÐ´Ð¿ÑÐ¸ÑÑÐ¸Ñ. ÐÑÑÐ¾Ð´Ñ Ð¸Ð· Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½Ð¾Ð¹ Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ Ð¼ÐµÑÑ Ð´Ð»Ñ Ð¿ÑÐ¸Ð²Ð»ÐµÑÐµÐ½Ð¸Ñ Ð¼Ð°ÐºÑÐ¸Ð¼Ð°Ð»ÑÐ½Ð¾ Ð±Ð¾Ð»ÑÑÐ¾Ð³Ð¾ ÑÐ¸ÑÐ»Ð° ÐºÐ»Ð¸ÐµÐ½ÑÐ¾Ð² Ð¿ÑÑÑÐ¼ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð¸ Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð°ÐºÐºÐ°ÑÐ½ÑÐ¾Ð² Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ Instagram Ð¸ VKontakte, Ð° ÑÐ°ÐºÐ¶Ðµ Ð¿ÑÐ¸Ð¾Ð±ÑÐµÑÐµÐ½Ð¸Ðµ ÑÐ°ÑÐ³ÐµÑÐ¸ÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð¹ ÑÐµÐºÐ»Ð°Ð¼Ñ Ð½Ð° Ð¾ÑÐ½Ð¾Ð²Ðµ Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½ÑÑ Ð¸Ð· Ð°Ð½Ð°Ð»Ð¸Ð·Ð° Ð´Ð°Ð½Ð½ÑÑ Ð¾ ÑÐµÐ»ÐµÐ²Ð¾Ð¹ Ð°ÑÐ´Ð¸ÑÐ¾ÑÐ¸Ð¸ Ð´Ð»Ñ ÑÐ°Ð·ÑÐ°Ð±Ð°ÑÑÐ²Ð°ÐµÐ¼Ð¾Ð³Ð¾ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐ¾ÐµÐºÑÐ°. ÐÑÐ½Ð¾Ð²Ð½ÑÐ¼ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½ÑÐ¼Ð¸ ÑÐ°ÐºÑÐ¾ÑÐ¾Ð¼, ÑÑÐµÐ±ÑÑÑÐ¸Ð¼Ð¸ ÑÐ»ÑÑÑÐµÐ½Ð¸Ñ, ÑÐ²Ð»ÑÐµÑÑÑ Ð¸Ð·Ð½Ð°ÑÐ°Ð»ÑÐ½Ð°Ñ Ð¼Ð°Ð»ÐµÐ½ÑÐºÐ°Ñ Ð¸Ð·Ð²ÐµÑÑÐ½Ð¾ÑÑÑ ÑÑÑÐ´Ð¸Ð¸, ÐºÐ¾ÑÐ¾ÑÑÐ¹ Ð±ÑÐ´ÐµÑ ÑÐµÑÐµÐ½ Ð¿ÑÑÐµÐ¼ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ. ÐÑÐ»Ð° ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð° Ð¾Ð¿ÑÐ¸Ð¼Ð°Ð»ÑÐ½Ð°Ñ ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿ÑÐ¾ÐµÐºÑÐ° Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ñ ÑÐ°ÑÑÐµÑÑ, Ð¿Ð¾ÐºÐ°Ð·ÑÐ²Ð°ÑÑÐ¸Ðµ Ð½Ð°Ð³Ð»ÑÐ´Ð½Ð¾ ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð·Ð°Ð´Ð°Ð½Ð½Ð¾Ð³Ð¾ Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð² ÑÐ¾ÑÐ¸Ð°Ð»ÑÐ½ÑÑ ÑÐµÑÑÑ Ð¸ ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÑ Ð¾Ð´Ð½Ð¾Ð³Ð¾ Ð¿ÑÐ¸ÑÐµÐ´ÑÐµÐ³Ð¾ ÐºÐ»Ð¸ÐµÐ½ÑÐ° Ñ ÐºÐ°Ð¶Ð´Ð¾Ð¹ Ð¸Ð· Ð²ÑÐ±ÑÐ°Ð½Ð½ÑÑ Ð¸Ð½ÑÐµÑÐ½ÐµÑ-Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼.
description: The object of research is the project of the studio for eyelash extension "The Lashes". The aim of the final qualification work is to analyze the beauty industry market, consumer behavior on the Internet and the competitiveness of the enterprise being designed to decide on a promotion program. Based on the analysis of the beauty market, the main competitors were identified in the face of the "Time Bureau" and "Ola" beauty parlors, from the studios these are "Blossom" and "Lash Brow club" and from the side of home masters Sveta Lebed and Valentina Peter. Actual promotion trends for the beauty industry were studied and a marketing analysis of the enterprise environment was carried out. Based on the information received, measures have been developed to attract the largest possible number of customers by creating and maintaining accounts on the social networks Instagram and VKontakte, as well as acquiring targeted advertising based on data from the target audience for the Internet project being developed. The main competitive factor requiring improvement is the initial little fame of the studio, which will be resolved through promotion. An optimal strategy for promoting an Internet project was developed and calculations were made that clearly demonstrate the effectiveness of a given direction in social networks and the cost of one incoming client from each of the selected Internet platforms.