“Culture Vivarium”, an industrial cultural plant in the Southern Italy, based on a network of CULTLabs and an HPW technological ecosystem where modelling innovative manufacturing based on the Cultural Heritage
Creators: name: Laquidara, Giuseppe
name: Boém, Marika Mazzi
name: Colombani, Margaret
name: Elia, Annibale
name: Marano, Federica
name: Fascione, Valeria
name: Tesone, Gennaro
Publisher: name: figshare
Year: 2013
Subjects: subject: Sociology
subject: FOS: Sociology
subject: FOS: Sociology
subject: Economics
subject: Education

description: The project named “Culture Vivarium” aims to create an “industrial cultural district”, i.e. a vibrant aggregating hub of creative and cultural industries (CCIs) using and reusing the cultural heritage of the Campania region to start and successfully develop high impact cultural and creative business models. To achieve this aims, the project builds on two logical functional pillars: #1. a digital technological infrastructure, determining a huge catalogue of digital cultural heritage resources (metadata and contents), enriched with powerful 3.0 engines and tools [semantics, Linked Open Data e georeferencing, advanced networking as well as clustering system, Big Data process engines, sector specified tools ad hoc for the creative market]; the catalogue stands as the “raw material” attracting the local CCIs and aggragating them in a network to stimulate and facilitate the reuse of the cultural resources through challenges and to select the best during the process. #2. a physical network named “Culture Vivarium”, a broad ecosystem for incubating, accelerating, establishment and growth [Culture] of industrial prototyps and their products. A pool of experts, coaches and mentors take care and assist the “seeds” industries as well as the Etoiles, i.e. mature entities who access to the final process of the growth and become resident within the Culture Vivarium after receiving a funding. In this perspective, Culture Vivarium hosts a VC fund as a resident organization in the “industrial cultural district”. Following a strict Code of Ethics developed by the Vivarium experts, the VC fund steers and leads all players in the ecosystem to follow lines bringing cross-fertilization to the whole environment as well as the external one: as a consequence, the providers of the "raw material" - i.e. the owners / providers of digital cultural heritage, progressively increasing in the catalogue - could gain direct and induced benefit [economic revenues], due to the legal nature of the new born industries, basing on Corporate Social Responsibility. The “Culture Vivarium” ecosystem could also procure a series of added services, produtcs and supplies needed by the Etoiles for the development of their supply-chain: as a consequence, periodical Calls for Ideas/Supplies are disseminated locally, to select new local industries to be introduced/plugged in the existing value chains or to be seattled in the Vivarium as resident, thus feeding it on a regular basis. Besides the Code of Ethics and the digital web and mobile tools, which are relevant in the process, a strong framework of policies and guidelines regarding IP and licensing will be set, as well as successful use cases and business models, a digital handbook with practical hints will be released, every two years.