title: Ð ÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð²ÑÐ¼ Ð¿Ð¾ÑÑÑÐµÐ»ÐµÐ¼ ÑÐ°ÑÐ¼Ð°ÑÐµÐ²ÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«NovartisÂ»
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Recommendations for product portfolio management at Novartis pharmaceutical company
Creators: name: ÐÐ°ÑÑÑÐµÐ², ÐÐ»ÐµÐºÑÐ°Ð½Ð´Ñ
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2022
Subjects: Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð²ÑÐ¹ Ð¿Ð¾ÑÑÑÐµÐ»Ñ
ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð²ÑÐ¼ Ð¿Ð¾ÑÑÑÐµÐ»ÐµÐ¼
ÑÐ°ÑÐ¼Ð°ÑÐµÐ²ÑÐ¸ÐºÐ°
Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð»ÐµÐºÐ°ÑÑÑÐ²ÐµÐ½Ð½ÑÐ¹ Ð¿ÑÐµÐ¿Ð°ÑÐ°Ñ
ÑÐºÑÐ¸Ð½Ð¸Ð½Ð³
Ð¿Ð°ÑÐ¸ÐµÐ½ÑÑÐºÐ°Ñ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ñ
organization culture
managing organizational culture
factors of organizational activities
methods to increase the efficience of the enterprise

description: Ð¢ÐµÐ¼Ð° ÐÐÐ  Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°: Ð ÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð²ÑÐ¼ Ð¿Ð¾ÑÑÑÐµÐ»ÐµÐ¼ ÑÐ°ÑÐ¼Ð°ÑÐµÐ²ÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«NovartisÂ». Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð²ÑÐ¼ Ð¿Ð¾ÑÑÑÐµÐ»ÐµÐ¼ Ð´Ð»Ñ ÑÐ°ÑÐ¼Ð°ÑÐµÐ²ÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«NovartisÂ». Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð°Ñ Ð¤Ð°ÑÐ¼Ð°ÑÐµÐ²ÑÐ¸ÑÐµÑÐºÐ¾Ð¹ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«NovartisÂ». ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ: SWOT Ð°Ð½Ð°Ð»Ð¸Ð·, PEST Ð°Ð½Ð°Ð»Ð¸Ð·, ÑÐ¸Ð½ÑÐµÐ·, ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ðµ, Ð½Ð°Ð±Ð»ÑÐ´ÐµÐ½Ð¸Ðµ. Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: - Ð²ÑÐ´ÐµÐ»ÐµÐ½Ñ Ð¾ÑÐ¾Ð±ÐµÐ½Ð½Ð¾ÑÑÐ¸ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð²ÑÐ¼ Ð¿Ð¾ÑÑÑÐµÐ»ÐµÐ¼ Ð² Ð¼ÐµÐ´Ð¸ÑÐ¸Ð½ÑÐºÐ¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸; - Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð¾ Ð¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Â«NovartisÂ» Ð½Ð° ÑÑÐ½ÐºÐµ ÐÐ°Ð·Ð°ÑÑÑÐ°Ð½Ð°; - Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½ Ð¶Ð¸Ð·Ð½ÐµÐ½Ð½ÑÐ¹ ÑÐ¸ÐºÐ» Ð¿ÑÐµÐ¿Ð°ÑÐ°ÑÐ° Ð½Ð° ÑÑÐ½ÐºÐµ; - Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° ÑÑÑÑÐºÑÑÑÐ° ÑÑÐ¾Ð¸Ð¼Ð¾ÑÑÐ¸ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð»ÐµÐºÐ°ÑÑÑÐ²ÐµÐ½Ð½Ð¾Ð³Ð¾ Ð¿ÑÐµÐ¿Ð°ÑÐ°ÑÐ°; - ÑÐ¾ÑÐ¼Ð°Ð»Ð¸Ð·Ð¾Ð²Ð°Ð½Ñ ÑÑÐµÐ¼Ñ ÑÐ°Ð±Ð¾ÑÑ Ð¿Ð°ÑÐ¸ÐµÐ½ÑÑÐºÐ¾Ð¹ Ð¾ÑÐ³Ð°Ð½Ð¸Ð·Ð°ÑÐ¸Ð¸; - Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½ ÑÐ°Ð¹Ð¼Ð»Ð°Ð¹Ð½Ð¸Ð½Ð³ Ð´Ð»Ñ Ð´Ð²ÑÑ Ð»ÐµÐºÐ°ÑÑÑÐ²ÐµÐ½Ð½ÑÑ Ð¿ÑÐµÐ¿Ð°ÑÐ°ÑÐ¾Ð²; - Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ñ ÑÐºÐ¾Ð½Ð¾Ð¼Ð¸ÑÐµÑÐºÐ¸Ðµ Ð¸Ð·Ð´ÐµÑÐ¶ÐºÐ¸ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ ÑÐºÑÐ¸Ð½Ð¸Ð½Ð³Ð¾Ð²Ð¾Ð¹ Ð»Ð°Ð±Ð¾ÑÐ°ÑÐ¾ÑÐ¸Ð¸ ÐÐ±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÐÐÐ  â ÑÑÐ¾ÑÐ¼ÑÐ»Ð¸ÑÐ¾Ð²Ð°Ð½Ð½ÑÐµ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¸ Ð¿Ð¾ ÑÐ¿ÑÐ°Ð²Ð»ÐµÐ½Ð¸Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð²ÑÐ¼ Ð¿Ð¾ÑÑÑÐµÐ»ÐµÐ¼ Ð¼Ð¾Ð³ÑÑ Ð±ÑÑÑ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ñ Ð´ÑÑÐ³Ð¸Ð¼Ð¸ ÑÐ°ÑÐ¼Ð°ÑÐµÐ²ÑÐ¸ÑÐµÑÐºÐ¸Ð¼Ð¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸ÑÐ¼Ð¸ Ð¿ÑÐ¸ Ð²ÑÐ²Ð¾Ð´Ðµ Ð½Ð° ÑÑÐ½Ð¾Ðº Ð½Ð¾Ð²Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ ÐÑÐ²Ð¾Ð´Ñ: ÐÐ°Ð´Ð°ÑÐ¸ ÐÐÐ  ÑÐµÑÐµÐ½Ñ, ÑÐµÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° Ð¾Ð±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð².
description: The title of the bachelor graduate qualification work: Recommendations for product portfolio management at Novartis Pharmaceutical Company. The aim of the graduate qualification work is development of recommendations on product portfolio management for Novartis pharmaceutical company. The work has been carried out on the materials of Â«NovartisÂ» Pharmaceutical Company. Research methods used: SWOT analysis, PEST analysis, synthesis, comparative analysis, observation. The main results of the graduate qualification work: - the features of product portfolio management in a medical organization are highlighted; - the position of Novartis in the Kazakhstan market is analyzed; - the life cycle of the drug on the market is analyzed; - the structure of the cost of an innovative medicinal product is determined; - formalized schemes of work of the patient organization; - the timing for two medications has been determined; - - the economic costs of creating a screening laboratory have been determined. The areas of the graduate qualification work results application â the formulated recommendations on product portfolio management can be used by other pharmaceutical companies when introducing new products to the market. Conclusions of graduate qualification work: The tasks of the WRC have been solved, the goal has been achieved, the scope of the results has been determined.