title: ÐÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸, Ð½Ð°Ð¿ÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÐµ Ð½Ð° Ð¼Ð¾ÑÐ¸Ð²Ð°ÑÐ¸Ñ Ð¼Ð¾Ð»Ð¾Ð´ÑÑ ÑÐ¿ÐµÑÐ¸Ð°Ð»Ð¸ÑÑÐ¾Ð² (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÐ°Ð·Ð¿ÑÐ¾Ð¼ ÑÑÐ°Ð½ÑÐ³Ð°Ð· Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Corporate communications aimed at motivating young professionals (by the example of "Gazprom Transgaz St. Petersburg")
Creators: name: ÐÐ¾Ð½ÑÐºÐ¾Ð²Ð°, ÐÐ½Ð³Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
Ð²Ð½ÐµÑÐ½ÐµÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
Ð²Ð½ÑÑÑÐ¸ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½ÑÐµ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸
Ð¸Ð¼Ð¸Ð´Ð¶
ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾Ðµ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ðµ
Ð¼Ð¾Ð±Ð¸Ð»ÑÐ½Ð¾Ðµ Ð¿ÑÐ¸Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ
ÑÑÐ°Ð¶Ð¸ÑÐ¾Ð²ÐºÐ°
ÐºÐ²ÐµÑÑ
pr
pr-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÑ
ÑÐµÐºÐ»Ð°Ð¼Ð½Ð°Ñ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ
communications
external corporate communications
internal corporate communications
image
special event
pt-tools
mobile application
advertising campaign

description: Ð Ð´Ð°Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÐµ ÑÐ°ÑÑÐ¼Ð°ÑÑÐ¸Ð²Ð°ÐµÑÑÑ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ° Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐÐ Â«ÐÐ°Ð·Ð¿ÑÐ¾Ð¼ ÑÑÐ°Ð½ÑÐ³Ð°Ð· Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Â» Ð¸ ÐµÐ³Ð¾ Ð´ÐµÐ¹ÑÑÐ²ÑÑÑÐ°Ñ Ð²Ð½ÐµÑÐ½ÐµÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð°Ñ Ð¸ Ð²Ð½ÑÑÑÐ¸ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð°Ñ ÑÐ¸ÑÑÐµÐ¼Ð° ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¹. ÐÐ°Ð´Ð°ÑÐ¸, ÐºÐ¾ÑÐ¾ÑÑÐµ ÑÐµÑÐ°Ð»Ð¸ÑÑ Ð² ÑÐ¾Ð´Ðµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ:1. ÐÐ·ÑÑÐµÐ½Ð¸Ðµ Ð¾Ð±ÑÐ¸Ñ Ð¿Ð¾Ð½ÑÑÐ¸Ð¹ Ð¸ ÐºÐ»Ð°ÑÑÐ¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¹ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¸, Ð±Ð¾Ð»ÐµÐµ Ð¿Ð¾Ð´ÑÐ¾Ð±Ð½Ð¾ Ð¸ÑÑÐ»ÐµÐ´ÑÐµÑÑÑ ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð°Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ñ. 2. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ ÑÐ¸ÑÑÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð°. 3.ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ½Ð¾Ð³Ð¾ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐ¸ÐºÐ¸ ÐÐÐ Â«ÐÐ°Ð·Ð¿ÑÐ¾Ð¼ ÑÑÐ°Ð½ÑÐ³Ð°Ð· Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Â».4. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·Ð°. 5.ÐÑÑÐ²Ð»ÐµÐ½Ð¸Ðµ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼, ÑÑÐµÐ±ÑÑÑÐ¸Ñ ÑÐµÑÐµÐ½Ð¸Ñ Ð¿ÑÑÐµÐ¼ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð²ÑÐ±ÑÐ°Ð½Ð½Ð¾Ð³Ð¾ Ð°Ð²ÑÐ¾ÑÐ¾Ð¼ PR-Ð¸Ð½ÑÑÑÑÐ¼ÐµÐ½ÑÐ°. 6.Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° ÑÑÐ´Ð° ÐºÐ¾Ð½ÐºÑÐµÑÐ½ÑÑ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ ÑÐ¾Ð²ÐµÑÑÐµÐ½ÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ð²Ð½Ð¾Ð¹ Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÐ¸ ÐÐÐ Â«ÐÐ°Ð·Ð¿ÑÐ¾Ð¼ ÑÑÐ°Ð½ÑÐ³Ð°Ð· Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Â». Ð Ð°Ð±Ð¾ÑÐ° Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð° Ñ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸ÐµÐ¼ ÑÐ°ÐºÑÐ¸ÑÐµÑÐºÐ¸Ñ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð¾Ð², Ð¿ÑÐµÐ´Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÑ ÐÐÐ Â«ÐÐ°Ð·Ð¿ÑÐ¾Ð¼ ÑÑÐ°Ð½ÑÐ³Ð°Ð· Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Â». Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±ÑÐ»Ð° Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð° Ð²Ð½ÐµÑÐ½ÐµÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð°Ñ Ð¸ Ð²Ð½ÑÑÑÐ¸ÐºÐ¾ÑÐ¿Ð¾ÑÐ°ÑÐ¸Ð²Ð½Ð°Ñ ÐºÐ¾Ð¼Ð¼ÑÐ½Ð¸ÐºÐ°ÑÐ¸Ñ ÐÐÐ Â«ÐÐ°Ð·Ð¿ÑÐ¾Ð¼ ÑÑÐ°Ð½ÑÐ³Ð°Ð· Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³Â» Ð¸ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½ Ð¿ÑÐ¾ÐµÐºÑ Ð¿Ð¾ Ð»Ð¸ÐºÐ²Ð¸Ð´Ð°ÑÐ¸Ð¸ ÑÑÑÐµÑÑÐ²ÑÑÑÐ¸Ñ Ð¿ÑÐ¾Ð±Ð»ÐµÐ¼ Ð¿ÑÑÐµÐ¼ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ ÑÐ¿ÐµÑÐ¸Ð°Ð»ÑÐ½Ð¾Ð³Ð¾ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ.
description: The given work is devoted to consider the characteristics of the activities of Gazprom Transgaz St. Petersburg and its existing internal and external communications system. The research set the following goals:1. The study of general concepts and classifications of communication, corporate communication is studied in more detail.2. Carrying out a situational analysis. 3. Carrying out a comparative competitive analysis of the communication policy of Â«Gazprom Transgaz St. PetersburgÂ».4. Carrying out a SWOT-analysis.5. Identification of problems that need to be addressed by applying the PR-tool selected by the author.6. Development of a number of specific recommendations for improving the communication activities of Â«Gazprom Transgaz St. PetersburgÂ».The work was carried out using actual materials provided by Â«Gazprom Transgaz St. PetersburgÂ».As a result of the study, the external and internal communication of Â«Gazprom transgaz St. PetersburgÂ» was analyzed. The vectors of development of corporate communication were determined; a number of specific actions are developed to solve the identified problems. General concepts and classifications of communication are given, corporate communication is studied in more detail. The project was proposed to eliminate existing problems through a special event.