title: ÐÑÐ²Ð¾Ð´ Ð½Ð° ÑÑÐ½Ð¾Ðº ÐÐ¸ÑÐ³Ð¸Ð·ÑÐºÐ¾Ð¹ Ð ÐµÑÐ¿ÑÐ±Ð»Ð¸ÐºÐ¸ ÐºÐ¾ÑÐµÐ¹Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ (Ð½Ð° Ð¿ÑÐ¸Ð¼ÐµÑÐµ ÐÐÐ Â«ÐÑÐ¸Ð¼Ð¸ Ð¢ÑÑÐ¹Ð´Â»)
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Introduction of coffee products to the market of the Kyrgyz Republic (on the example of Orimi Trade LLC)
Creators: name: ÐÐ¾ÑÐµÐ³Ð»ÑÐ´, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2023
Subjects: Ð²ÑÐ²Ð¾Ð´ Ð½Ð° ÑÑÐ½Ð¾Ðº
ÐºÐ¾ÑÐµÐ¹Ð½Ð°Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ñ
ÐÐ¸ÑÐ³Ð¸Ð·ÑÐºÐ°Ñ Ð ÐµÑÐ¿ÑÐ±Ð»Ð¸ÐºÐ°
ÐÐ¾ÐºÐµÐ¹
ÑÐºÑÐ¿Ð¾ÑÑ
market launch
coffee products
Kyrgyz Republic
Jockey
export

description: Ð¦ÐµÐ»ÑÑ ÑÐ°Ð±Ð¾ÑÑ ÑÐ²Ð»ÑÐµÑÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· Ð·Ð°ÑÑÐ±ÐµÐ¶Ð½Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ° Ð¸ ÐµÐ³Ð¾ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð², Ð° ÑÐ°ÐºÐ¶Ðµ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð´Ð°Ð»ÑÐ½ÐµÐ¹ÑÐ¸Ñ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿Ð¾ Ð²ÑÐ²Ð¾Ð´Ñ ÐºÐ¾ÑÐµÐ¹Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ Ð½Ð° ÑÑÐ½Ð¾Ðº ÐÐ¸ÑÐ³Ð¸Ð·ÑÐºÐ¾Ð¹ Ð ÐµÑÐ¿ÑÐ±Ð»Ð¸ÐºÐ¸. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð±Ð°Ð·Ðµ Ð¼Ð°ÑÐµÑÐ¸Ð°Ð»Ð¾Ð², Ð¿ÑÐµÐ´Ð¾ÑÑÐ°Ð²Ð»ÐµÐ½Ð½ÑÑ ÐÐÐ Â«ÐÑÐ¸Ð¼Ð¸ Ð¢ÑÑÐ¹Ð´Â». ÐÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð½ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ: Ð¼ÐµÑÐ¾Ð´ Ð°Ð½Ð°Ð»Ð¸Ð·Ð°, Ð¼ÐµÑÐ¾Ð´ ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ñ, Ð¼ÐµÑÐ¾Ð´ Ð½Ð°Ð±Ð»ÑÐ´ÐµÐ½Ð¸Ñ. Ð¢Ð°ÐºÐ¶Ðµ Ð² ÑÐ°Ð±Ð¾ÑÐµ Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð»Ð¸ÑÑ ÑÑÐ°Ð²Ð½Ð¸ÑÐµÐ»ÑÐ½ÑÐ¹ Ð°Ð½Ð°Ð»Ð¸Ð·, ÑÐµÐ¹ÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÐ¸ÑÑÐµÐ¼Ð° Ð°Ð½Ð°Ð»Ð¸Ð·Ð°, Ð¿ÑÐ¾Ð³Ð½Ð¾Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ. ÐÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: â Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ð° Ð´ÐµÑÑÐµÐ»ÑÐ½Ð¾ÑÑÑ ÐÐÐ Â«ÐÑÐ¸Ð¼Ð¸ Ð¢ÑÑÐ¹Ð´Â» Ð¸ Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐ°ÑÐ°ÐºÑÐµÑÐ¸ÑÑÐ¸ÐºÐ¸ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸; â ÑÐ¸ÑÑÐµÐ¼Ð°ÑÐ¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ Ð¸ Ð¾Ð±ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ Ð´Ð°Ð½Ð½ÑÐµ Ð¿Ð¾ ÐºÐ¾ÑÐµÐ¹Ð½Ð¾Ð¼Ñ ÑÑÐ½ÐºÑ ÐÐ¸ÑÐ³Ð¸Ð·ÑÐºÐ¾Ð¹ Ð ÐµÑÐ¿ÑÐ±Ð»Ð¸ÐºÐ¸; â Ð²ÑÑÐ²Ð»ÐµÐ½Ñ Ð¾ÑÐ½Ð¾Ð²Ð½ÑÐµ ÑÐµÐ½Ð´ÐµÐ½ÑÐ¸Ð¸ Ð½Ð° ÐºÐ¾ÑÐµÐ¹Ð½Ð¾Ð¼ ÑÑÐ½ÐºÐµ ÐÐ¸ÑÐ³Ð¸Ð·ÑÐºÐ¾Ð¹ Ð ÐµÑÐ¿ÑÐ±Ð»Ð¸ÐºÐ¸; â ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð¿Ð¾ Ð²ÑÐ²Ð¾Ð´Ñ Ð½Ð° ÑÑÐ½Ð¾Ðº ÐÐ¸ÑÐ³Ð¸Ð·ÑÐºÐ¾Ð¹ Ð ÐµÑÐ¿ÑÐ±Ð»Ð¸ÐºÐ¸; â Ð¾ÑÐµÐ½ÐµÐ½Ð° ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÑ Ð²ÑÐ²Ð¾Ð´Ð° Ð½Ð° ÑÑÐ½Ð¾Ðº ÐÐ¸ÑÐ³Ð¸Ð·ÑÐºÐ¾Ð¹ Ð ÐµÑÐ¿ÑÐ±Ð»Ð¸ÐºÐ¸ ÐºÐ¾ÑÐµÐ¹Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸. ÐÐ±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² ÐÐÐ : Ð¸ÑÐ¿Ð¾Ð»ÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ðµ Ð¿Ð¾Ð»ÑÑÐµÐ½Ð½ÑÑ ÑÐµÐºÐ¾Ð¼ÐµÐ½Ð´Ð°ÑÐ¸Ð¹ Ð¿ÑÐ¸ Ð²ÑÐ²Ð¾Ð´Ðµ ÐºÐ¾ÑÐµÐ¹Ð½Ð¾Ð¹ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸ ÐÐÐ Â«ÐÑÐ¸Ð¼Ð¸ Ð¢ÑÑÐ¹Ð´Â» Ð½Ð° ÑÑÐ½Ð¾Ðº ÐÐ¸ÑÐ³Ð¸Ð·ÑÐºÐ¾Ð¹ Ð ÐµÑÐ¿ÑÐ±Ð»Ð¸ÐºÐ¸ Ð´Ð»Ñ ÑÐ²ÐµÐ»Ð¸ÑÐµÐ½Ð¸Ñ Ð´Ð¾Ð»Ð¸ Ð±ÑÐµÐ½Ð´Ð° Â«ÐÐ¾ÐºÐµÐ¹Â» Ð² ÑÐµÐ³Ð¼ÐµÐ½ÑÐµ ÐºÐ¾ÑÐµ-Ð¼Ð¸ÐºÑÐ¾Ð². Ð ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐµ Ð±ÑÐ»Ð¸ Ð¿ÑÐ¾Ð²ÐµÐ´ÐµÐ½Ñ Ð°Ð½Ð°Ð»Ð¸Ð· ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾Ð² Ð¸ ÐºÐ¾Ð½ÐºÑÑÐµÐ½ÑÐ¾ÑÐ¿Ð¾ÑÐ¾Ð±Ð½Ð¾ÑÑÐ¸ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¸Ð¸, Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿Ð¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ Ð¿Ð¾ÑÑÐµÐ±Ð¸ÑÐµÐ»ÐµÐ¹. ÐÑÐ»Ð¾ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð¾ Ð°ÑÑÐ¾ÑÑÐ¸Ð¼ÐµÐ½ÑÐ½Ð¾Ðµ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ðµ, ÑÐµÐ½Ð¾Ð²Ð¾Ðµ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¾Ð½Ð¸ÑÐ¾Ð²Ð°Ð½Ð¸Ðµ Ð´Ð»Ñ ÑÑÐ½ÐºÐ° ÐÐ¸ÑÐ³Ð¸Ð·ÑÐºÐ¾Ð¹ Ð ÐµÑÐ¿ÑÐ±Ð»Ð¸ÐºÐ¸. ÐÑÐ¾Ð²ÐµÐ´ÐµÐ½Ñ ÑÐ°ÑÑÐµÑÑ ÐºÐ¾ÑÑÑÐ¸ÑÐ¸ÐµÐ½ÑÐ¾Ð² ÑÑÑÐµÐºÑÐ¸Ð²Ð½Ð¾ÑÑÐ¸. ÐÑÐ²Ð¾Ð´Ñ. ÐÐ°Ð´Ð°ÑÐ¸ ÐÐÐ  ÑÐµÑÐµÐ½Ñ, ÑÐµÐ»Ñ Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°, Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð° Ð¾Ð±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð².
description: The aim of the graduate qualification work is to analyze the foreign market and its competitors, as well as to develop further recommendations for the introduction of coffee products to the market of the Kyrgyz Republic. The work has been carried out on the materials provided by Orimi Trade LLC. Research methods used: the method of analysis, the method of comparison, the method of observation. Comparative analysis, rating system of analysis, forecasting was also used in the work. The main results of the graduate qualification work: â the activity of Orimi Trade LLC is analyzed and the main characteristics of the company are revealed; â the data on the coffee market of the Kyrgyz Republic are systematized and processed; â the main trends in the coffee market of the Kyrgyz Republic are revealed; â proposals have been developed to bring the Kyrgyz Republic to the market; â the effectiveness of the introduction of coffee products to the market of the Kyrgyz Republic is evaluated. The areas of the graduate qualification work results application: the use of the received recommendations in the withdrawal of coffee products of Orimi Trade LLC to the market of the Kyrgyz Republic to increase the share of the Jockey brand in the segment of coffee mixes. As a result, an analysis of competitors and the competitiveness of products, an analysis of consumer behavior were carried out. An assortment offers and price positioning for the Kyrgyz Republic market were developed. Calculations of efficiency coefficients have been carried out. Conclusions. Tasks have been solved, aim has been achieved, the areas of the results application have been determined.