title: Ð Ð°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð²ÑÐ²Ð¾Ð´Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ° IBM Blockchain ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ IBM Ð½Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ð¹ ÑÑÐ½Ð¾Ðº ÑÑÐ°Ð½ÑÐ¿Ð¾ÑÑÐ½Ð¾Ð¹ Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÐºÐ¸
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð±Ð°ÐºÐ°Ð»Ð°Ð²ÑÐ°
titleType: Subtitle
title: Development of activities to release the IBM Blockchain product by the IBM company to the Russian market of transportation logistics
Creators: name: ÐÐ°Ð±Ð¾Ð²Ð°, ÐÐºÐ°ÑÐµÑÐ¸Ð½Ð°
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2021
Subjects: blockchain
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ÑÐ¸ÑÑÐ¾Ð²ÑÐµ ÑÐµÑÐµÐ½Ð¸Ñ
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Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ Ð²ÑÐ²Ð¾Ð´Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ°
blockchain solution
digital solutions
digital product into the russian market
distributed register technology
business
transport logistics
analysis
production activities

description: ÐÑÐ¿Ð¾Ð»ÑÐ·ÑÐµÐ¼ÑÐµ Ð¼ÐµÑÐ¾Ð´Ñ: Ð¼Ð¾Ð´ÐµÐ»Ñ Ð. ÐÑÑÐµÑÐ²Ð°Ð»ÑÐ´ÐµÑÐ° Ð¸ Ð. ÐÐ¸Ð½ÑÐµ, Ð¼ÐµÑÐ¾Ð´ ÑÐºÑÐ¿ÐµÑÑÐ½ÑÑ Ð¾ÑÐµÐ½Ð¾Ðº, SWOT-Ð°Ð½Ð°Ð»Ð¸Ð·, Ð°Ð½Ð°Ð»Ð¸Ð· Ð¿ÑÑÐ¸ ÑÐ¸Ð» Ð. ÐÐ¾ÑÑÐµÑÐ°, Ð¼ÐµÑÐ¾Ð´ Ð°Ð»ÑÑÐµÑÐ½Ð°ÑÐ¸Ð²Ð½ÑÑ Ð³ÑÐ°ÑÐ¾Ð², Ð´ÑÐµÐ²Ð¾Ð²Ð¸Ð´Ð½ÑÐ¹ Ð³ÑÐ°Ñ Ð´ÐµÐºÐ¾Ð¼Ð¿Ð¾Ð·Ð¸ÑÐ¸Ð¸ ÑÐµÐ»Ð¸, Ð´Ð¸Ð°Ð³ÑÐ°Ð¼Ð¼Ð° ÐÐ°Ð½ÑÐ°, Ð°Ð½Ð°Ð»Ð¸Ð· ÐÐÐ. Ð¦ÐµÐ»Ñ ÑÐ°Ð±Ð¾ÑÑ - ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐºÐ° Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹ Ð¿Ð¾ Ð²ÑÐ²Ð¾Ð´Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ° IBM Blockchain ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ IBM Ð½Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ð¹ ÑÑÐ½Ð¾Ðº ÑÑÐ°Ð½ÑÐ¿Ð¾ÑÑÐ½Ð¾Ð¹ Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÐºÐ¸. Ð Ð°Ð±Ð¾ÑÐ° Ð²ÑÐ¿Ð¾Ð»Ð½ÐµÐ½Ð° Ð½Ð° Ð¾ÑÐºÑÑÑÑÑ Ð¸ÑÑÐ¾ÑÐ½Ð¸ÐºÐ°Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ International Business Machines (IBM). Ð ÐµÐ·ÑÐ»ÑÑÐ°ÑÑ ÑÐ°Ð±Ð¾ÑÑ: Ð¸Ð·ÑÑÐµÐ½Ð° Ð¸Ð½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ñ Ð¾ Ð¿ÑÐ¾Ð´ÑÐºÑÐµ IBM Blockchain, ÐµÐ³Ð¾ ÐºÐ»ÑÑÐµÐ²ÑÑ ÐºÐ»Ð¸ÐµÐ½ÑÐ°Ñ Ð² Ð¾ÑÑÐ°ÑÐ»Ð¸ ÑÑÐ°Ð½ÑÐ¿Ð¾ÑÑÐ½Ð¾Ð¹ Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÐºÐ¸, Ð¿ÑÐ¾Ð°Ð½Ð°Ð»Ð¸Ð·Ð¸ÑÐ¾Ð²Ð°Ð½Ñ ÑÑÐ»Ð¾Ð²Ð¸Ñ ÑÐµÐ»ÐµÐ²Ð¾Ð³Ð¾ ÑÑÐ½ÐºÐ°, ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ñ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ñ Ð¿Ð¾ Ð²ÑÐ²Ð¾Ð´Ñ Ð¿ÑÐ¾Ð´ÑÐºÑÐ° Ð½Ð° ÑÐ¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ð¹ ÑÑÐ½Ð¾Ðº ÑÐ¸ÑÑÐ¾Ð²ÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð² Ð´Ð»Ñ ÑÑÐ°Ð½ÑÐ¿Ð¾ÑÑÐ½Ð¾Ð¹ Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÐºÐ¸, Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ð° ÑÐµÐ»ÐµÑÐ¾Ð¾Ð±ÑÐ°Ð·Ð½Ð¾ÑÑÑ ÑÐµÐ°Ð»Ð¸Ð·Ð°ÑÐ¸Ð¸ ÑÐ°Ð·ÑÐ°Ð±Ð¾ÑÐ°Ð½Ð½ÑÑ Ð¼ÐµÑÐ¾Ð¿ÑÐ¸ÑÑÐ¸Ð¹. ÐÐ±Ð»Ð°ÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÐ¾Ð² Ð²ÑÐ¿ÑÑÐºÐ½Ð¾Ð¹ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð¾Ð¹ ÑÐ°Ð±Ð¾ÑÑ: ÐºÑÑÐ¿Ð½ÑÐµ Ð¸ ÑÑÐµÐ´Ð½Ð¸Ðµ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ ÑÑÐ°Ð½ÑÐ¿Ð¾ÑÑÐ½Ð¾-Ð»Ð¾Ð³Ð¸ÑÑÐ¸ÑÐµÑÐºÐ¾Ð¹ Ð¾ÑÑÐ°ÑÐ»Ð¸, Ð¼ÐµÐ¶Ð´ÑÐ½Ð°ÑÐ¾Ð´Ð½ÑÐ¹ ÑÐ¸ÑÑÐ¾Ð²Ð¾Ð¹ Ð±Ð¸Ð·Ð½ÐµÑ. ÐÑÐ²Ð¾Ð´Ñ: Ð¿ÑÐ½ÐºÑÑ Ð¿Ð»Ð°Ð½Ð° ÐÐÐ  ÑÐ°ÑÐºÑÑÑÑ Ð¿Ð¾ÑÐ»ÐµÐ´Ð¾Ð²Ð°ÑÐµÐ»ÑÐ½Ð¾, ÑÐµÐ»Ñ ÐºÐ°Ð¶Ð´Ð¾Ð³Ð¾ Ð¿ÑÐ½ÐºÑÐ° Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ°, ÑÐµÐ»Ñ ÐÐÐ  Ð´Ð¾ÑÑÐ¸Ð³Ð½ÑÑÐ° ÑÐ¾Ð¾ÑÐ²ÐµÑÑÑÐ²ÐµÐ½Ð½Ð¾, Ð¾Ð¶Ð¸Ð´Ð°ÐµÐ¼ÑÐµ ÑÐµÐ·ÑÐ»ÑÑÐ°ÑÑ Ð¿Ð¾Ð»ÑÑÐµÐ½Ñ, Ð²ÑÐ²Ð¾Ð´Ñ Ð¿Ð¾ ÐºÐ°Ð¶Ð´Ð¾Ð¼Ñ Ð¿ÑÐ½ÐºÑÑ Ð¾Ð±Ð¾ÑÐ½Ð¾Ð²Ð°Ð½Ñ.
description: Methods used: A. Osterwalder and I. Pignet's model, expert judgment method, SWOT analysis, M. Porter's five forces analysis, alternative graph method, goal decomposition tree graph, Gantt chart, BCG analysis. The purpose of the work is to develop of activities to release the IBM Blockchain product by the IBM company to the Russian market of transportation logistics. The work was carried out on open sources of the International Business Machines (IBM) company. Results of the work: information about the IBM Blockchain product, its key customers in the transport logistics industry was studied, the conditions of the target market were analyzed, measures were developed to bring the product to the Russian market of digital products for transport logistics, the feasibility of implementing the developed measures was substantiated. Scope of the results of graduate qualification work: large and medium-sized companies in the transport and logistics industry, international digital business. Conclusions: the points of the WRC plan are disclosed sequentially, the goal of each point has been achieved, the goal of the WRC has been achieved accordingly, the expected results have been obtained, the conclusions on each point are justified.