title: ÐÐµÑÐ¾Ð´Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑÐ°Ð·Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÑÐ½Ð¾Ð³Ð¾ Ð²Ð¸Ð´ÐµÐ¾ÐºÐ¾Ð½ÑÐµÐ½ÑÐ° Ð½Ð° Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ðµ YouTube
title: Ð²ÑÐ¿ÑÑÐºÐ½Ð°Ñ ÐºÐ²Ð°Ð»Ð¸ÑÐ¸ÐºÐ°ÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÐ°Ð±Ð¾ÑÐ° Ð¼Ð°Ð³Ð¸ÑÑÑÐ°
titleType: Subtitle
title: Methods of promoting an entertaining video content on YouTube platform
Creators: name: ÐÐ¾Ð²Ð¸ÐºÐ¾Ð², ÐÐ°Ð½Ð¸Ð¸Ð»
Publisher: name: Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾
Year: 2020
Subjects: ÐÐ½ÑÐµÑÐ½ÐµÑ
ÐÐ½ÑÐ¾ÑÐ¼Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐµ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸
ÑÐ°Ð·Ð²Ð»ÐµÐºÐ°ÑÐµÐ»ÑÐ½ÑÐ¹ Ð²Ð¸Ð´ÐµÐ¾ÐºÐ¾Ð½ÑÐµÐ½Ñ
Ð¿Ð»Ð°ÑÑÐ¾ÑÐ¼Ð° YouTube
Ð¾Ð¿ÑÐ¸Ð¼Ð¸Ð·Ð°ÑÐ¸Ñ
Ð²Ð¸Ð´ÐµÐ¾ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ñ
ÐºÐ¾ÑÑÑÐ¸ÑÐ¸ÐµÐ½Ñ Ð¿ÑÐ¾ÑÐ¼Ð¾ÑÑÐ¾Ð²
ÑÐ¾ÑÐ¼Ð°ÑÑ Ð²Ð¸Ð´ÐµÐ¾ÑÐµÐºÐ»Ð°Ð¼Ñ
entertaining video content
YouTube platform
optimization
video campaign
view rate
video ad format

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description: The subject of the graduate qualification work is âMethods of promoting entertainment video content on the YouTube platformâ. The objective of the work is to study methods for promoting entertainment video content on the YouTube platform in terms of theory and practice. The tasks that were solved during the study: 1. A study of the impact of key YouTube metrics on the promotion of entertainment video content. 2. Analysis of advertising promotion tools on YouTube in terms of promoting entertainment content. 3. Creating, conducting and evaluating the effectiveness of an advertising campaign to promote entertainment video content on the YouTube platform. 4. Development of an approach and a final plan for promoting entertainment video content on the YouTube platform. Research methods: general scientific and specific research methods, statistical and content analysis, analysis of the effectiveness of marketing communications, media planning, data search methods were used. The main results of the work: - carried out activities to search and systematize information regarding existing tools for promoting video content on the YouTube platform; - the impact of various indicators of videos on the YouTube platform on their promotion has been assessed; - an advertising video campaign was conducted to promote an entertainment video using Google Ads; - work was done to develop a method for assessing the effectiveness of video campaigns; - it was revealed that the âIn-Stream with skipping optionâ video ads format is more effective for promoting entertainment content than the âVideo Discoveryâ format. Scientific novelty of the work is the authorâs approach to campaign planning on YouTube.