Title: Personal values and consumer psychology /
Authors: Pitts, Robert E.; Woodside, Arch G.
Publisher: Lexington Books,
Year: 1984
Subjects: Consumers.; Values.; Consumer behavior.
Contents: Personal values affecting consumer psychology / John A. Howard and Arch G. Woodside -- Personal values : considerations on their measurement and application to five areas of research inquiry / J. Michael Munson -- A values and lifestyles perspective on human behavior / Rebecca H. Holman -- Personal values and market segmentation : applying the value construct / Robert E. Pitts and Arch G. Woodside -- The logic of establishing value monitors / Donald P. Robin -- The values of Americans : implications for consumer adaptation / Lynn R. Kahle -- Males and females in the funnies : a content analysis / Harold H. Kassarjian -- The identification and distribution of values manifest in print advertising, 1900-1980 / Richard W. Pollay -- How values influence attitudes / Ernest Dichter -- Personal values and product expectations / Ved Prakash -- Laddering : extending the repertory grid methodology to construct attribute-consequence-value hierarchies / Thomas J. Reynolds and Jonathan Gutman -- The influence of personal values on measures of advertising effectiveness : interactions with audience involvement / Daniel L. Sherrell, Joseph F. Hair, and Robert P. Bush -- Do trends in attitudes predict trends in behavior? / Martin I. Horn and William D. Wells.