Title: The road to the White House 1992 : the politics of presidential elections /
Authors: Wayne, Stephen J.
Publisher: St. Martin's Press,
Year: 1992
Subjects: Presidents United States Election
Abstract: "What are the hurdles that candidates face as they campaign for President of the United States?" "Just in time for the 1992 election, noted political analyst and advisor Stephen J. Wayne provides a concise, behind-the-scenes guide for anyone with an interest in presidential elections. Wayne takes the reader through the gritty politics of delegate selection and the organization of a campaign staff, and provides inside information on the daily grind of the nominating process and the campaign in the general election." "The Road to the White House is distinct in its up-to-date coverage, its readable style, and its use of colorful examples from recent presidential campaigns. Among the important issues it considers are the influence of the media on the outcome of elections, the phenomenon of negative campaigning, the legal and political environment of the campaign, the impact of campaign finance reform, predicting and interpreting the results of elections, and proposals for electoral reform." "Hoping to make an informed choice in the next election? For 1992 and beyond, The Road to the White House will be an indispensable guide to understanding the complex process behind the election of a president."--Jacket.
Contents: I: The electoral arena -- Presidential selection: a historical overview -- Campaign finance -- The political environment -- II: The nomination -- Delegate selection -- The convention -- III: The campaign -- Organization, strategy, and tactics -- Image building and the media -- IV: The election -- The vote and its meaning -- Reforming the electoral system.