Title: Mass communication and advertising
Authors: Nowak, Kjell, 1934-; Wärneryd, Karl Erik, 1927-; Wärneryd, Karl Erik, 1927-; Handelshögskolan i Stockholm.
Publisher: Economic Research Institute at the Stockholm School of Economics [and] AB Svenska Telegrambyrån
Year: 1967
Subjects: Mass media; Advertising Psychological aspects