Title: The science of web surveys /
Authors: Tourangeau, Roger; Conrad, Frederick G. 1955-; Couper, Mick
Publisher: Oxford University Press,
Year: 2013
Subjects: Social surveys Methodology; Social surveys Data processing.; Internet surveys; Questionnaires; Data Collection; Internet statistics & numerical data
Abstract: In this volume, the authors provide a comprehensive summary of the literature on this method of data collection that is rapidly growing in popularity. The book includes new syntheses of the authors' work and other important research on Web surveys including a meta-analysis of studies that compare reports on sensitive topics in Web surveys with reports collected in other modes of data collection.
Contents: 1. Introduction -- The total survey error approach -- Roadmap of the book -- The purpose and scope of the book -- 2. Sampling and coverage issues for Web surveys -- Types of Web surveys and the use of probability sampling -- Coverage issues for Web surveys -- Statistical corrections for coverage and sampling bias -- Summary -- 3. Nonresponse in Web surveys -- Defining nonresponse and nonresponse error in web surveys -- Nonresponse error in Web surveys -- Response and participation rates in Web surveys -- Factors affecting participation in Web surveys -- Nonresponse in mixed-mode surveys -- Factors affecting breakoffs in Web surveys -- Item nonresponse in Web surveys -- Summary -- 4. Introduction to measurement and design in Web surveys -- Measurement error in Web surveys -- Measurement features of Web surveys -- Choice of broad design approaches -- The look and feel of the Web survey -- Navigation conventions -- Choice of response formats -- Grid or matrix questions -- Summary -- 5. The Web as a visual medium -- Interpreting visual features of Web questionnaires -- The impact of images -- The concept of visibility -- Summary -- 6. Interactive features and measurement error -- Dimensions of interactivity -- Responsive, machine-like features -- Progress indicators -- Running tallies -- Visual analog scales -- Interactive grids -- Online definitions -- Human-like interactive features -- Summary -- 7. Measurement error on the Web and in other modes of data collection -- Conceptual schemes for understanding mode effects -- Web surveys as a method of self-administration -- Web surveys and cognitive burden -- Summary -- 8. Summary and conclusions -- Non-observation errors in Web surveys -- Observation errors -- A model for mode effects -- Recommendations for Web surveys -- The future of Web surveys.