Title: Design for business.
Authors: Lippincott, J. Gordon 1909-1998.
Publisher: P. Theobald,
Year: 1947
Subjects: Industrial design
Contents: This era of change -- Obsolescence -- the keynote of a new prosperity -- Why the industrial designer -- How the industrial designer influences our economy -- What is style? -- Automobiles prove style is never static -- Influence of women's styles on industrial design -- Combating the anonymity of mass production -- Limiting factors of design -- The elements, principles and attributes of design -- The human being in basic planning -- Abstract art influences industrial design -- Man is the modulus -- Scale in industrial design -- Architectonic and plastic design -- Maturity develops specialization -- Industrial design and merchandising -- Procedure in product design -- Importance of model making in industrial design -- Products mean prosperity -- Packaging -- The industrial designer's place in architecture -- Color stimulates sales -- Light -- primary medium of design -- Design integration -- Style can build industries -- Trend toward simplicity -- Design patent protection -- The need for industrial design education -- How do you buy industrial design? -- Trends tomorrow.