Title: Multimedia for decision makers : a business primer /
Authors: Burger, Jeff.
Publisher: Addison-Wesley Publishing,
Year: 1995
Subjects: Management information systems.; Decision support systems.; Multimedia systems; Interactive multimedia.
Contents: Defining multimedia -- Technology overview -- Choosing platforms and media -- Graphics tools -- Audio tools -- Video tools -- Media integration and delivery -- Investment decisions and preliminaries -- The production process -- Business presentations -- Major productions -- Training -- Reaching the consumer -- Information management -- Business communications -- Future directions.