Title: Co-opetition /
Authors: Brandenburger, Adam; Nalebuff, Barry, 1958-
Publisher: Doubleday,
Year: 1998
Subjects: Strategic planning; Competition; Cooperation; Game theory; Competitive Behavior; Cooperative Behavior; Economic Competition; Planning Techniques; Game Theory; Kooperation.; Unternehmenskooperation.; Wettbewerb.; Spieltheorie.; Marketing.
Abstract: When a business strategy is so new in design, a new word must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high-profit means of leveraging business relationships. The Harvard Business School's Adam M. Brandenburger and the Yale School of Management's Barry J. Nalebuff, scholars and consultants, have developed a five-part business strategy that shows how to do more than play the game of business. It shows how you can change the game of business for maximum benefit.
Contents: 1. War and Peace -- 2. Co-opetition -- 3. Game Theory -- How to Change the Game -- 4. Players -- 5. Added Values -- 6. Rules -- 7. Tactics -- 8. Scope -- 9. Being Ready for Change.