Title: Cosmetic surgery : the cutting edge of commercial medicine in America /
Authors: Sullivan, Deborah A., 1947-
Publisher: Rutgers University Press ,
Year: 2001
Subjects: Advertising; Surgery, Plastic.; Surgery, Plastic Economic aspects.; Surgery, Plastic Marketing.; Surgery, Plastic Social aspects.; Surgery, Plastic; Surgery, Plastic economics; Marketing of Health Services; Body Image
Contents: Acknowledgments -- Introduction -- Social bodies : tightening the bonds of beauty -- Pretty pleases : social, psychological, and economic consequences of appearance -- Technological imperialism : the emergence of cosmetic surgery -- Medical entrepreneurs : market forces, regulatory changes, and growth of cosmetic surgery -- Sibling rivalry : the intraprofessional turf war over cosmetic surgery -- Caveat emptor : selling surgery -- Managing the media message : cosmetic surgery in women's magazines -- Pandora's box : commercialism in the medical profession.