Title: Rebuilding brand America : what we must do to restore our reputation and safeguard the future of American business abroad /
Authors: Martin, Dick, 1946-
Publisher: American Management Association,
Year: 2007
Subjects: Brand name products United States; International economic relations.; Anti-Americanism.; Anti-Americanism Arab countries.; United States Relations.
Contents: Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace.