Title: The 21st century media (r)evolution : emergent communication practices /
Authors: Macnamara, Jim.
Publisher: Peter Lang,
Year: 2010
Subjects: Mass media Technological innovations; Communication Technological innovations; Mass media and culture.
Abstract: "The emergence of 'new media' and social media is widely discussed in contemporary society. However, media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields. Such approaches have created polarized views on media and communication, and fail to create an understanding of the interdependencies between these fields. This book expertly synthesizes competing theories and disciplinary viewpoints, integrates scholarly and cutting edge research, and examines international data from fast-growing markets including China, to provide a comprehensive, holistic view of the twenty-first century (r)evolution in media and public communication. The book identifies how the changes are located in practices rather than technologies and that these practices are emergent in highly significant ways."--Jacket.
Contents: Introduction -- The new mediaspeak : media language and terminology today -- Understanding the mediascape : philosophies and theories of emergent media -- Sorting myths and cyberbole from trends and tipping points -- The future of community and culture -- The future of mediated politics -- The future of journalism -- The future of advertising -- Future media business models -- The future of public relations -- The future for organizations and business.