Title: Disciplined entrepreneurship : 24 steps to a successful startup /
Authors: Aulet, Bill, 1958-; Ursache, Marius,
Year: 2013
Subjects: New business enterprises Management.; Entrepreneurship
Abstract: Disciplined Entrepreneurship offers a comprehensive, integrated, and proven step-by-step approach to creating innovative, highly succefful products.
Contents: Six themes of the 24 steps -- Getting started -- Market segmentation -- Select a Beachhead Market -- Build an end user profile -- Calculate the total addressable market (TAM) size for the beachhead market -- Profile the persona for the beachhead market -- Full life cycle use case -- High-level product specification -- Quantify the value proposition -- Identify your next 10 customers -- Define your core -- Chart your competitive position -- Determine the customer's decision-making unit (DMU) -- Map the process to acquire a paying customer -- Calculate the total addressable market size for follow-on markets -- Design a business model -- Set your pricing framework -- Calculate the lifetime value (LTV) of an acquired customer -- Map the sales process to acquire a customer -- Calculate the cost of customer acquisition (COCA) -- Identify key assumptions -- Define the minimum viable business product (MVBP) -- Show that "the dogs will eat the dog food" -- Develop a product plan -- Postlude: a business is more than 24 steps.