Title: Fritos pie : stories, recipes, and more /
Authors: Doolin, Kaleta, 1950-
Publisher: Texas A&M University Press,
Year: 2011
Subjects: Doolin, Charles Elmer,; Doolin, Charles Elmer, Family.; Frito-Lay, Inc. History; Frito-Lay, Inc. History; Corn products industry United States History; Corn products industry United States History; Family-owned business enterprises United States History; Family-owned business enterprises United States History; Corn chips; Cooking (Corn)
Abstract: In 1932 C.E. Doolin, the operator of a struggling San Antonio confectionery, purchased for $100 the recipe for a fried corn chip product and a crude device used to make it, along with a list of nineteen customer accounts. From that humble beginning sprang Fritos ('fries' in Spanish), a product that, thanks to Doolin's marketing ingenuity and a visionary approach to food technology, would become one of the best-known brands in America. Fritos Pie is an insider's look at the never-before-told story of the Frito Company written by Kaleta Doolin, daughter of the company's founder. Filled with personal anecdotes, more than 150 recipes, and stories, this book recounts the company's early days, the 1961 merger that created Frito-Lay, Inc., and beyond.
Contents: Introduction -- San Antonio -- Cooking with Fritos -- Frito kids -- Diversification -- Cattle and corn -- Inventors and inventions -- Ronald -- Fritos chili pie -- Natural hygiene -- Desserts -- Then and now -- Cooking with Fritos today -- Epilogue -- Appendix 1: Recommended reading -- Appendix 2: Timelines -- Appendix 3: Letter from C.E. Doolin to the Frito Bandwagon -- Appendix 4: Doolin family and Frito Company patents -- Appendix 5: Recipes by chapter -- Appendix 6: Web sites -- Index.