Title: Persuasion in society /
Authors: Simons, Herbert W., 1935-; Morreale, Joanne, 1956-; Gronbeck, Bruce E.
Publisher: Sage Publications,
Year: 2001
Subjects: Persuasion (Psychology) Social aspects.; Persuasion (Rhetoric)
Contents: Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics.