Title: The McDonaldization of society /
Authors: Ritzer, George
Publisher: Pine Forge Press,
Year: 2000
Subjects: McDonald's Corporation Influence.; Social structure United States; Management Social aspects United States.; Fast food restaurants Social aspects United States.; Rationalization (Psychology); United States Social conditions
Contents: An introduction to McDonaldization -- McDonaldization and its precursors : from the iron cage to the fast-food factory -- Efficiency : drive-throughs and finger foods -- Calculability : Big Macs and little chips -- Predictability : it never rains on those little houses on the hillside -- Control : human and nonhuman robots -- The irrationality of rationality : traffic jams on those "happy trails" -- Frontiers of McDonaldization : birth, death, and death-defying acts -- McDonaldization in a changing world : are there no limits? -- Dealing with McDonaldization : a practical guide.