Title: From concept to market /
Authors: Lynn, Gary S.
Publisher: Wiley,
Year: 1989
Subjects: New products.
Abstract: A complete handbook that guides you through the entire new product innovation process. Explains how to document your idea, evaluate and test it, perform a patent search, complete market research, locate a potential licensee, write a business plan, and raise money--everything you need to know in order to make money from your new product idea.
Contents: The search -- Log book -- Documentation -- Evaluation -- Patent search -- Marketing research -- Building a prototype -- Marketing your idea -- Invention brokers -- The licensing procedure -- Patenting -- Starting your own company -- Writing a business plan -- Getting money -- Venture capital -- Contract manufacturing -- Pricing -- Distribution.