Title: Theories of communication /
Authors: McLuhan, Eric; McLuhan, Marshall, 1911-1980
Publisher: Peter Lang,
Year: 2011
Subjects: Communication
Abstract: "Theories of Communication is the realization of a project begun in the 1970s with Marshall McLuhan and now brought to completion by his son, Eric McLuhan. This collection of short essays assembles theories of communication from a diverse range of famous people - from Thomas Aquinas and Francis Bacon to Wyndham Lewis and Ezra Pound - and ends with an essay on Marshall McLuhann' own theory of communication. While the majority of the essays have been previously published, all are seminal pieces in the field. Their presence together in one volume is a significant contribution to the overall task of understanding culture and communication in our time, and will appeal to both scholars and students interested in the work of Marshall McLuhan."-- Back cover.
Contents: World communication series / Eric and Marshall McLuhan -- Wyndham Lewis: his theory of art and communication / Marshall McLuhan -- formal causality in Chesterton / Marshall McLuhan -- Francis Bacon's theory of communication and media / Eric McLuhan -- Pound, Eliot and the rhetoric of The waste land / Marshall McLuhan -- Thomas Aquinas's theory of communication / Eric McLuhan -- Rhetorical spirals in Four quartets / Marshall McLuhan -- Poetic vs. rhetorical exegesis:the case for Leavis against Richards and Empson / Marshall McLuhan -- Joyce and McLuhan / Eric McLuhan -- Introduction: Paradox in Chesterton / Marshall McLuhan -- The bias of communication / Marshall McLuhan -- Media ad-vice / Marshall McLuhan -- The emperor's old clothes / Marshall McLuhan -- The emperor's new clothes / Marshall McLuhan and Harley Parker -- Culture and communication: the two hemispheres / Marshall McLuhan and Eric McLuhan -- Marshall McLuhan's theory of communication: the Yegg / Eric McLuhan.