Title: Consumer psychology for marketing /
Authors: Foxall, G. R.; Goldsmith, Ronald Earl.
Publisher: Routledge,
Year: 1994
Subjects: Consumer behavior.; Marketing Psychological aspects
Contents: pt. I. Consumer-oriented marketing. 1. The marketing task. 2. Consumer choice in theory and practice -- pt. II. The cognitive consumer. 3. Perceptual processes. 4. Cognitive and behavioral learning. 5. Attitudes and behavior -- pt. III. The personal consumer. 6. Personality and cognitive style. 7. Motivation and lifestyle -- pt. IV. Consumers in context. 8. Retail environments. 9. Consumers in the social structure.