Title: Marketing in the digital age /
Authors: O'Connor, John, 1960-; Galvin, Eamonn.; O'Connor, John, 1960-
Publisher: Financial Times Prentice Hall,
Year: 2001
Subjects: Internet marketing
Abstract: This second edition has been thoroughly revised and updated. New features include extra material on e-commerce, customer retention, sales-force automation and loyalty. A Website linked to the book guides students to other relevant sites.