Title: Crafting business strategy with environmental scanning
Authors: Anand, Bharat N.; Harvard Business School
Publisher: Harvard Business School,
Year: 2006
Subjects: Business planning.; Corporate culture.
Abstract: With numerous examples from various industries, Professor Anand illustrates Michael Porter's Five Forces framework as a structured tool for analyzing complex environments, and he reviews an augmented framework with additional forces to consider. Applying the strategy framework may allow companies not only to respond to threats but to identify opportunities to shape the environment as well.