Title: Liquid bread : beer and brewing in cross-cultural perspective /
Authors: Schiefenhövel, Wulf, 1943-; Macbeth, Helen M.
Publisher: Berghahn Books,
Year: 2011
Subjects: Cross-Cultural Comparison; Alcohol Drinking ethnology; Beer; Drinking customs Cross-cultural studies.; Drinking of alcoholic beverages Cross-cultural studies.; Beer Social aspects.; Brewing Social aspects.
Abstract: Beer is an ancient alcoholic drink which, although produced through a more complex process than wine, was developed by a wide range of cultures to become internationally popular. This book is the first multidisciplinary, cross-cultural collection about beer. It explores the brewing processes used in antiquity and in traditional societies; the social and symbolic roles of beer-drinking; the beliefs and activities associated with it; the health-promoting effects as well as the health-damaging risks; and analyses the modern role of large multinational companies, which own many of the breweries, and the marketing techniques that they employ.--Publisher description.