Title: The green solution to breast cancer : a promise for prevention /
Authors: McHenry, Kristen Abatsis.
Year: 2015
Subjects: Breast Cancer United States Prevention; Breast Cancer Environmental aspects United States.; Breast Cancer Research; Women Health and hygiene.; Breast Neoplasms prevention & control; Environmental Health; HEALTH & FITNESS Women's Health.; MEDICAL Preventive Medicine.; Breast Cancer Environmental aspects; Breast Cancer Prevention; Breast Cancer Research; Women Health and hygiene; United States; United States
Abstract: "This unique, research-based investigation of the U.S. breast cancer movement compares the "pink" and "green" efforts within the movement and documents their use of similar citizen-science alliances, despite the contention over the use of consumer-based activism and pink products. Examines research findings that suggest that the pink and green aspects of the breast cancer movement are no longer separate but in fact are converging towards a focus on environmental prevention. Provides an in-depth examination of advocacy organizations and the ways in which an organization's structure and ideology shape its agenda and strategies. Looks critically at controversial aspects of the consumerism of the pink movement, the small portion of sales actually given to cancer research, and other shortcomings of this attempt to shop our way out of a nonetheless still-increasing disease. Presents valuable information for upper level undergraduate and graduate students in political science within American politics or health politics courses as well as those studying women's and gender studies, sociology, nursing, and non-profit enterprises"--
Contents: 1. Introduction: The Breast Cancer Movement in the United States -- Research Design and Methodology -- Embodied Health Movements -- The Way Forward -- Notes. 2. Prevention Is a Cure -- The History of the Breast Cancer Movement and the Politics of Prevention -- The Birth of the Pink Movement -- The Emergence of the Green Movement -- Framing Breast Cancer -- Finding a Cure -- Precautionary Principle -- Influence of Government Agencies and Panels -- Branding in a Competitive Advocacy Market -- Niche Markets -- Notes. 3. Citizen-Science Alliances -- Creating Scientific Knowledge and Expertise -- Citizen-Science Alliances -- Translating Science -- Contestable Disease -- Interpreting Science: The Long Island Study -- Interpreting Science: Cape Cod, Massachusetts -- Interpreting Science: San Francisco, California -- Translating Science: The Case of Bisphenol A -- Translating Science: Social Networking and Web-Based Strategies -- Scientific Training -- Participatory Research -- Participatory Research: Fracking and Breast Cancer -- A Policy Focus -- Notes. 4. Pink Ribbon Politics -- Circle of Profit -- Corporate Partnerships -- Corporate Partnerships: The Case of Fracking -- Internal Dynamics and Decision Making -- Running, Walking, and Hiking in Pink -- Notes. 5. Conclusion -- Social Movements Spillover and Intramovement Dynamics -- Breast Cancer as a Women's Rights Issue -- Diversity -- Advocacy versus Activism: I'm Not an Activist But . . . -- Networks and Coalitions among Organizations and Activists -- The Way Forward.