Title: Imaginization : new mindsets of seeing, organizing and managing /
Authors: Morgan, Gareth, 1943-
Publisher: Berrett-Koehler ; Sage Publications,
Year: 1997
Subjects: Industrial management; Organizational behavior.; Organizational change.
Abstract: ""Imaginization" is a way of thinking and organizing. It is a key managerial skill that will help you understand and develop your own creative potential, and find innovative solutions to difficult problems. It answers the call for more creative forms of organization and management and shows how we can find new roles in a changing, uncertain world." "Imaginization teaches by example, providing dozens of concrete illustrations and real-world case studies on how the approach can be put into practice. It shows how to develop new insights for your role as a manager, how to create more flexible and innovative forms of organization, and how to develop your own creative toolbox for meeting the challenges that lie ahead, and much more."--Jacket.
Contents: Imaginization : introducing a new competence for turbulent times -- Looking in the mirror -- Strategic termites -- On spider plants -- "Political football" -- "We're a blob out of water" -- "Futureblock" -- "Boiling Dry" -- Imaginizing teamwork -- Picture power -- Living the message -- Rethinking products and services -- If you only have a hammer...