Title: Go go Citgo /
Authors: CITGO Petroleum Corporation.
Year: 1968
Subjects: Advertising United States; Rock music; Signs and signboards; Popular music; Boston (Mass.) Buildings, structures, etc.; Massachusetts
Abstract: The iconic neon Citgo sign in Boston's Kenmore Square is the subject of this experimental 16mm film from 1968. We see the Kenmore square sign lit up at night, accompanied by an audio collage of sitar music by the Monkees and Ravi Shankar. Generations of students who attended college in Boston remember the large red, blue and white blinking Citgo sign as part of their college experience. Located near Boston's Fenway Park, the Citgo sign can easily be seen at night from various points throughout the city and has recently been recommended for landmark status.