Title: Media effects : advances in theory and research /
Authors: Bryant, Jennings; Zillmann, Dolf.
Publisher: Lawrence Elbaum Associates,
Year: 2002
Subjects: Mass media United States Psychological aspects.; Mass media Social aspects United States; Mass media Political aspects United States; Mass media United States Influence
Abstract: Media Effects covers topics such as intermedia processes and powerful media effects, political communication effects and media influences on marketing communications.