Title: Polling and the public : what every citizen should know /
Authors: Asher, Herbert B.
Publisher: CQ Press,
Year: 1995
Subjects: Public opinion polls; Public opinion United States
Contents: Polling and the public -- The problem of nonattitudes -- Wording and context of questions -- Sampling techniques -- Interviewing procedures -- The media and the polls -- Polls and elections -- Analyzing and interpreting polls -- Advice to poll consumers.