Title: Kangaroos in the marketing of Australia : potentials and practice /
Authors: Hill, Brad; Arthurson, Trevor.; Chalip, Laurence.; Cooperative Research Centre for Sustainable Tourism (Australia)
Publisher: CRC for Sustainable Tourism,
Year: 2001
Subjects: Advertising Tourism Australia.; Ecotourism Australia Marketing.; Kangaroos; Animals in advertising Australia.; National characteristics, Australian.; Tourists United States.