Title: Journalism : state of the art /
Authors: Willis, William James, 1946-
Publisher: Praeger,
Year: 1990
Subjects: Journalism Research United States.
Contents: The river and the plain: the context of journalistic research -- The journalist according to research -- Law, ethics and the journalist -- Predictors of readership and viewership -- Journalists and sources -- Polling and precision journalism -- Advertising in the 1980s -- Media effects on the public -- Electronic publishing and other wonders -- Researchers, journalists and the feud.