Title: The age of engage : reinventing marketing for today's connected, collaborative, and hyperinteractive culture /
Authors: Shiffman, Denise.
Publisher: Hunt Street Press,
Year: 2008
Subjects: Internet marketing.; Marketing Technological innovations; Interactive marketing.
Abstract: Marketing has undergone a cataclysmic shift. Blogs, comment sites, and social networks have given your audience unprecedented power in their relationship with you and your products. How can you deploy today's new marketing tools to break through, build momentum, and gain recognition? Contrary to popular belief, adding a blog, podcast, wiki, or widget to your Web site won't automatically draw crowds. Fundamental change is required. Real-world examples from companies such as Volcom, Ryanair, IBM, Adidas, Proctor & Gamble, and many others show you how to open meaningful interactions with your customers, develop authenticity, share recognition, and engage. The Age of Engage, by respected marketing strategist Denise Shiffman, will transform the way you think about marketing. It will inspire you to engage audiences by interacting with them in new ways. And, it will help you reshape or reinvent your company culture, products, and marketing to entice audiences and catalyze markets.