Title: The medium and the message : television advertising and American elections /
Authors: Goldstein, Kenneth M., 1965-; Strach, Patricia.
Publisher: Pearson Prentice Hall,
Year: 2004
Subjects: Television in politics United States Congresses.; Television advertising United States Congresses.; Advertising, Political United States Congresses.; Elections United States
Contents: Campaign advertising strategies in the 2000 presidential nominations -- What did they see and when did they see it? -- Television advertising in the 2000 congressional elections -- The electoral impact of "issue advocacy" in 1998 and 2000 house races -- The impact of issue advocacy and party soft money electioneering -- The view from the air -- Pay to play.