Title: Medicating modern America : prescription drugs in history /
Authors: Tone, Andrea, 1964-; Watkins, Elizabeth Siegel
Publisher: New York University Press,
Year: 2007
Subjects: Pharmaceutical Preparations history; Drugs United States History.; United States
Abstract: From the publisher. With Americans paying more than $200 billion each year for prescription pills, the pharmaceutical business is the most profitable in the nation. The popularity of prescription drugs in recent decades has remade the doctor/patient relationship, instituting prescription-writing and pill-taking as an integral part of medical practice and everyday life. Medicating Modern America examines the meanings behind this pharmaceutical revolution through the interconnected histories of eight of the most influential and important drugs: antibiotics, mood stabilizers, hormone replacement therapy, oral contraceptives, tranquilizers, stimulants, statins, and Viagra. All of these drugs have been popular, profitable, influential, and controversial, and the authors take a historical approach to studying their development, prescription, and consumption. This perspective locates the histories of prescription medicines in specific cultural contexts while revealing the extent to which contemporary debates about pharmaceutical drugs echo concerns voiced by Americans in the past. Exploring the rich and multi-faceted history of pharmaceutical drugs in the United States, Medicating Modern America unveils the untold stories behind America's pharmaceutical obsession.
Contents: From germophobia to the carefree life and back again : the lifecycle of the antibiotic brand / Robert Bud -- Folie to folly : the modern mania for bipolar disorders and mood stabilizers / David Healy -- "Educate yourself" : consumer information about menopause and hormone replacement therapy / Elizabeth Siegel Watkins -- Women over 35 who smoke : a case study in risk management and risk communications, 1960-1989 / Suzanne White Junod -- Not just naughty : 50 years of stimulant drug advertising / Ilina Singh -- Tranquilizers on trial : psychopharmacology in the age of anxiety / Andrea Tone -- The abnormal and the pathological : cholesterol, statins, and the threshold of disease / Jeremy A. Greene -- Making viagra : from impotence to erectile dysfunction / Jennifer R. Fishman.