Title: The end of overeating : taking control of the insatiable American appetite /
Authors: Kessler, David A., 1951-
Publisher: Rodale : Distributed to the trade by Macmillan,
Year: 2009
Subjects: Food Industry; Obesity psychology; Hyperphagia psychology; Feeding Behavior psychology; Nutrition Psychological aspects; Food habits Psychological aspects; Obesity United States; Food Marketing United States.; United States
Abstract: Most of us know what it feels like to fall under the spell of food--when a handful of chips leads to an empty bag. But it's harder to understand why we can't seem to stop eating, even when we know better. Dr. David Kessler, the dynamic former FDA commissioner who reinvented the food label and tackled the tobacco industry, now cracks the code of overeating by explaining how our bodies and minds are changed when we consume foods that contain sugar, fat, and salt. Food manufacturers create products by manipulating these ingredients to stimulate our appetites, setting in motion a cycle of desire and consumption that ends with a nation of overeaters. This book explains for the first time why it is exceptionally difficult to resist certain foods and why it's so easy to overindulge. Dr. Kessler's cutting-edge investigation offers new insights and helpful tools to help us find a solution.--From publisher description.
Contents: Sugar, fat, salt -- The food industry -- Conditioned hypereating energes -- The theory of treatment -- Food rehab -- The end of overeating.