Title: The imagination challenge : strategic foresight and innovation in the global economy /
Authors: Manu, Alexander, 1954-
Publisher: New Riders,
Year: 2007
Subjects: Creative ability in business.; Technological innovations; Strategic planning.; Créativité dans les affaires.; Innovations.; Planification stratégique.
Abstract: "Manu's engaging and inspiring book offers companies a wealth of practical advice and tactics for unleashing their full creative potential and breaking ahead of the crowd. His insightful applied methodologies for creating new business opportunities and transformative innovations gain resonance from real-world examples and conversations with leading innovators such as MIT's Mitchel Resnick and Red Hat cofounder Bob Young."--BOOK JACKET.