Title: The making of modern advertising /
Authors: Pope, Daniel, 1946-; Chandler, Alfred D. 1918-2007,
Publisher: Basic Books,
Year: 1983
Subjects: Advertising.
Contents: Introduction: "The age of advertising" -- Industry's demand for advertising -- Advertising's effects on industry -- The agencies of persuasion -- The ethic of persuasion -- The messages of persuasion -- Advertising today: the era of market segmentation.