Title: Satisfaction guaranteed: an unconventional report to today's consumers.
Authors: Herndon, Booton.
Publisher: McGraw-Hill
Year: 1972
Subjects: Montgomery Ward.; Montgomery Ward And Company.; Mail-Order Businesses United States.; Mail-order business United States.
Contents: Ethology of the consumer -- Men and challenge -- Your purchasing agent -- Selling the goods -- The wonderful, wonderful catalog -- The challenge of the consumer -- Past, present, future -- Of conscientious men.