Title: Remaking the American university : market-smart and mission-centered /
Authors: Zemsky, Robert, 1940-; Wegner, Gregory R., 1950-; Massy, William F.
Publisher: Rutgers University Press,
Year: 2005
Subjects: Education, Higher Aims and objectives United States; Education, Higher Economic aspects United States; Educational change United States
Abstract: "Remaking the American University provides a penetrating analysis of the ways market forces have shaped and distorted the behaviors, purposes, and ultimately the missions of universities and colleges over the past half-century." "Can universities and colleges today still choose to be places of public purpose? In the answers they provide, both sobering and enlightening, the authors underscore a consistent and powerful lesson - academic institutions, cannot ignore the workings of the markets. The challenge ahead is to learn how to better use those markets for the greater public good."--Jacket.
Contents: Introduction: the diminishing of public purpose -- The lattice and the ratchet -- The admissions arms race -- On being mission centered and market smart -- To publish and perish -- A value proposition -- Thwarted innovation -- Who owns teaching? -- Making educational quality job one -- Not good enough -- Crafting a public agenda -- Dancing with change.