Title: Magical worlds of the wizard of ads /
Authors: Williams, Roy H.
Publisher: Bard Press,
Year: 2001
Subjects: Advertising.
Abstract: Discusses the roles played by neuroscience, chaos theory, poetry, and art in the field of human persuasion and how to successfully use these fields in advertising.
Contents: pt. 1. Architecture of the Mind: In Which the Wizard Examines the Question: "What Makes People Think the Way They Do?" -- 1. Speaking Worlds into Existence -- 2. Perceptual Realities -- 3. Time and Perceptual Reality -- 4. Will You Ever Face Reality? -- 5. Reality Begins with Imagination -- 6. Left, Right, Left, Right, Left, Right -- 7. Music, Math, and the Mind -- 8. Dual Movie Screens -- 9. Invisible, But Real Nonetheless -- 10. Waxing Woo-Woo -- 11. Dimensional Realities 2,3, & 4 -- 12. One Is the Only-est Number -- 13. Four Kinds of Thought, Three Kinds of People -- 14. Carolina on My Mind -- 15. The Duality Principle -- 16. The Neurology of Branding -- 17. Why Do My Fingers Know This Song? -- 18. Will You Photograph or Paint? -- 19. The Tollbooth on the Yellow Brick Road -- 20. It's Party Time -- 21. Below Deck in a Storm at Sea -- 22. Psycho-Myth No.9 -- 23. Same Whiteboard, Same Trainer -- 24. Did Your Valedictorian Get Rich? -- 25. But to Be Fair --^