Title: Carrots and sticks : unlock the power of incentives to get things done /
Authors: Ayres, Ian, 1959-
Publisher: Bantam Books,
Year: 2010
Subjects: Commitment (Psychology); Incentive (Psychology); Motivation (Psychology); Economics Psychological aspects; Motivation (Psychology); Economics Psychological aspects.
Abstract: The part-owner of StickK.com uses research into incentives and punishments to introduce the concept of "commitment contracts," an easy strategy for setting and achieving goals that is already in use by successful companies and individuals across America.
Contents: Thaler's apples -- Incentives versus commitments -- Losses loom large -- That nagging feeling -- Maintenance and mindfulness -- What commitments say about you -- Antonio's problems -- A commitment store.