Title: Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry /
Authors: Robertson, David C.; Breen, Bill.
Year: 2013
Subjects: LEGO koncernen (Denmark); Toy industry Denmark Management.; LEGO toys History.
Abstract: In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.
Contents: Introduction: When the bricks click -- The seven truths of innovation and the LEGO Group's decline -- Mastering the seven truths of innovation and transforming LEGO.