Title: Cutting edge advertising : how to create the world's best print for brands in the 21st century /
Authors: Aitchison, Jim
Publisher: Pearson Prentice Hall,
Year: 2004
Subjects: Advertising.; Advertising copy.; Advertising layout and typography.; Advertising Handbooks, manuals, etc.
Abstract: "Reprinted ten times in four years and now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted."--Jacket.
Contents: Unconventional wisdom -- How to find your voice -- The eight greatest lies you will ever be told -- The creative work before the creative work -- How to get an idea -- The five critical choices -- How to craft visuals -- How to craft copy -- The global view -- The cutting edge agenda.