Title: Branding the nation : the global business of national identity /
Authors: Aronczyk, Melissa.
Year: 2013
Subjects: Branding (Marketing); International relations; Mass media and international relations.; National characteristics Political aspects.; Branding (Marketing); International relations; Mass media and international relations; National characteristics Political aspects
Abstract: What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? This book offers a unique critical perspective on the power of brands to affect how we think about space, value, and identity.
Contents: List of illustrations -- Acknowledgements -- Introduction: there must certainly be some such place -- Nation and brand : keywords for the twenty-first century -- The new and improved nation : how culture became competitive -- Living the brand : the identity strategies of nation branding consultants -- Creative tension, normal nation : branding national identity in Poland -- From bland to brand : transforming Canadian culture -- Trading spaces : the world tour -- Conclusion: variable utopias -- List of references -- Notes -- Index.