Title: The Ethical problems of modern advertising. Lectures delivered in 1930 on the William A. Vawter foundation on business ethics, Northwestern university, School of commerce.
Authors: William A. Vawter Foundation on Business Ethics.; William A. Vawter Foundation on Business Ethics.
Publisher: The Ronald press company
Year: 1931
Subjects: Advertising; Business ethics
Contents: The place of ethics in the field of advertising, by Vanderveer Custis.--What the advertiser owes the public, by R. S. Butler.--The ethics of agency practice, by E. E. Calkins.--Honesty in fact finding, by L. D. H. Weld.--The ethics of advertising as viewed by the consumer, by Stuart Chase.--Promoting and maintaining ethical standards in advertising, by E. L. Greene.