Title: I'll have what she's having : mapping social behavior /
Authors: Bentley, R. Alexander, 1970-; Earls, Mark; O'Brien, Michael J. 1950-
Publisher: MIT Press,
Year: 2011
Subjects: Social learning; Social interaction; Social psychology; Interpersonal Relations; Psychology, Social
Abstract: " ... Shows us how we use the brains of others to think for us and as storage space for knowledge about the world"--Jacket.
Contents: 1. Out of the trees : Playboy and the Pleistocene ; The forest for the trees: the social side of things ; Organizing our thinking as trees -- 2. Rules of the game -- 3. Copying brain, social mind : More really is different ; Why copy? ; The social brain: organized in trees ; The social mind and collective memory -- 4. Social learning, en masse : Models of social diffusion ; Anyone for "less nuanced"? ; Why "cold fusion" is different ; The idea and the virus ; Heard that name before? ; Traditions -- 5. Cascades : Unintended cascades ; "Impact" cascades ; Not solid ground ; Things get complex ; When power laws cascaded ; Avalanches and wildfires ; Cascades in highly connected networks ; Trees, again ; Learning from cascades -- 6. When in doubt, copy : Extending the game ; Long tails ; Copycats ; How are people copying? -- 7. Mapping collective behavior : A map with four regions ; The age of "what she's having" ; Back in the deli.