Title: The emerging markets century : how a new breed of world-class companies is overtaking the world /
Authors: Agtmael, Antoine W. van.
Publisher: Free Press,
Year: 2007
Subjects: International business enterprises Developing countries Case studies.; Investments Developing countries; Globalization Economic aspects
Contents: Introduction : the emergence of emerging markets -- pt. I. Globalization has no borders -- 1. Who's next? : how emerging multinationals you've never heard of could eat your lunch, take you job, or possibly be your next business partner or employer -- 2. Against the odds : the strategies that propelled twenty-five emerging multinationals into world-class corporations -- pt. II. The new breed : twenty-five world-class emerging multinationals -- 3. From under the radar screen : building emerging global brands : Samsung and Concha y Toro are setting new trends -- 4. Other roads to brand leadership : buy it or it may drop in your lap : Lenovo buys IBM ThinkPad, Haier tries to by Maytag, and Corona Beer has its accidental iconic brand -- 5. China's largest exporters-- are Taiwanese : building a global presence behind a veil of anonymity : Hon Hai and Yue Yuen make your computers, cell phones, and shoes.