Title: Brewing up a business : adventures in entrepreneurship from the founder of Dogfish Head Craft Brewery /
Authors: Calagione, Sam, 1969-
Publisher: John Wiley,
Year: 2005
Subjects: Dogfish Head Craft Brewery.; Microbreweries Delaware.; Entrepreneurship Delaware.; Small business Delaware.
Abstract: "This is the success story of a man who really likes beer - so much so that he decided to make a business of it. Starting with nothing but a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality and built the country's fastest growing brewery - Dogfish Head Craft Brewery. Brewing Up a Business is the story of Dogfish and Calagione, of the power of unconventional thinking, and of the hard lessons every entrepreneur learns along the way."--Jacket.
Contents: The unconventional beginnings of an entrepreneur -- Business from the inside out: self-discovery, inspiration, passion -- Keeping your balance: creating a harmony between work and life -- Creating a business offering: developing goods and services -- Crafting a brand in a cookie-cutter world: embracing your inefficiencies -- Marketing on a small business budget: promoting your business with little or no money at all -- Publicity stunts (are poorly named) -- Stalking the killer app: creating innovation -- Selling distinction, specialization, and variety -- Cash is king (well, sort of) -- Leadership: in theory and in practice -- Effectively managing employees -- Working towards irrelevance -- To small business success.