Title: Servicescapes : the concept of place in contemporary markets /
Authors: Sherry, John F.; Sherry, John F.,
Publisher: NTC Business Books,
Year: 1998
Subjects: Markets; Marketing research.; Consumer behavior.
Abstract: "This book explores a marketing and retailing idea that is as old as commerce itself and yet as new as tomorrow. The marketing leaders of our time explain the evolution of the servicescape as the transformation of the traditional selling environment from space to place, and from place to product." "Servicescapes: The Concept of Place in Contemporary Markets analyzes contemporary developments in retail marketing around the world." "Based on the experience and insight of the leading retailing and marketing experts of our time, Servicescapes points the way to the new markets and marketing environments of tomorrow. Its ideas will fuel the strategies and tactics of the marketplace in the new millennium."--Jacket.
Contents: The semiotics of consumer spaces : the growing importance of themed environments / M. Gottdiener -- Examining the informational value of store environments / Julie Baker -- Dressing for the part : the role of costume in the staging of the servicescape / Michael R. Solomon -- The soul of the company store : Nike town Chicago and the emplaced brandscape / John F. Sherry, Jr. -- Gorilla marketing : customer animation and regional embeddedness of a toy store servicescape / Melanie Wallendorf, Joan Lindsey-Mullikin, and Ron Pimentel -- The seed of creative lifestyle shopping : wrapping consumerism in Japanese store layouts / Millie Creighton -- "Friend of the bride"-and then some : roles of the bridal salon during wedding planning / Cele Otnes -- Framing art : the role of galleries in the circulation of art / Annamma Joy -- Malling society : mall consumption practices and the future of public space / Ozlem Sandikci and Douglas B. Holt -- Cyberculture : consumers and cybermaketscapes / Alladi Venkatesh -- Brandfests : servicescapes for the cultivation of brand equity / James H. McAlexander and John W. Schouten -- The wilderness servicescape : an ironic commercial landscape / Eric J. Arnould, Linda L. Price, and Patrick Tierney -- Dream on : projections of an ideal servicescape / Mary Ann McGrath -- Commercial activity at home : managing the private servicescape / Kent Grayson -- The retailing of performance and the performance of service : the gift of generosity with a grin and the magic of munificence with mirth / Morris B. Holbrook -- Customer service interaction : poor cu