Title: Foundations of business /
Authors: Pride, William M.; Hughes, Robert James, 1946-; Kapoor, Jack R., 1937-
Year: 2017
Subjects: Industrial management; Business enterprises; Business; Business; Business enterprises; Industrial management
Contents: Part I: The environment of business -- 1. Exploring the world of business and economics -- 2. Being ethical and socially responsible -- 3. Exploring global business -- Part II: Business ownership and entrepreneurship -- 4. Choosing a form of business ownership -- 5. Small business, entrepreneurship, and franchises -- Part III: Management and organization -- 6. Understanding the management process -- 7. Creating a flexible organization -- 8. Producing quality goods and services -- Part IV: Human resources -- 9. Attracting and retaining the best employees -- 10. Motivating and satisfying employees and teams -- Part V: Marketing -- 11. Building customer relationships through effective marketing -- 12. Creating and pricing products that satisfy customers -- 13. Distributing and promoting products -- Part VI: Information, accounting and finance -- 14. Exploring social media and e-Business -- 15. Using management systems and accounting information -- 16. Mastering financial management