Title: Industrial tourism : opportunities for city and enterprise /
Authors: Otgaar, Alexander H. J.
Publisher: Ashgate,
Year: 2010
Subjects: Industrial tours.; Industrial relations; Tourism Industrial capacity.; Tourism Political aspects.; Tourism Government policy
Abstract: Industrial tourism presents opportunities, both in terms of income and as a tool of management, for individual firms who open their doors--and consequently their local regions--to the public. But how can these opportunities be organized in a way that enables the city and the enterprise to take advantage? This book analyses the conditions for successful industrial tourism development using case studies of Wolfsburg, Cologne, Pays de la Loire, Turin, Shanghai and Rotterdam, resulting in concrete recommendations for cities and companaies with ambitions in this field--Cover.
Contents: Industrial tourism development in cities: towards a framework -- Autostadt, Wolfsburg -- Industrial tourism in Cologne -- Industrial tourism in the Pays de la Loire region -- Industrial tourism in Turin -- Industrial tourism in Shanghai -- Industrial tourism in Rotterdam -- Conclusions and recommendations.