Title: Communicating science : a handbook /
Authors: Shortland, Michael.; Gregory, Jane, 1962-
Publisher: Longman Scientific ; Wiley,
Year: 1991
Subjects: Communication in science.; Language
Contents: Introduction. Why communicate? -- Science and public -- How not to become an expert. Avoiding expert-ese -- Filling the knowledge gap -- Writing. Outlets and opportunities. News -- Features -- Books -- Book reviews -- Style and substance. A scientist's guide to style -- The shock of the new -- Word pictures -- Good for a laugh? -- Form and function -- Beginnings and endings -- Rewriting -- Words and sentences. Jargon -- Short and sweet -- Word chemistry -- Sentence structures -- Punctuation -- Numbers. Quantities -- Probabilities -- Illustrations. Pictures -- Graphs -- Printing and publishing -- Working with publishers. Editing -- On the nature of proofs -- Writing an index -- Speaking. Sit and prepare. Planning a talk -- A plan in action -- Making notes -- Practice makes... better -- Stand and deliver. Conquering nerves -- Speaking out -- Gesture and posture -- Deliveries -- Bad habits -- Coping with questions -- Encore! -- Visual aids. Show and tell -- Slides -- Overhead projectors -- Flip charts -- Blackboards -- Films -- Video -- Demonstrations -- Meeting the media. Interviews for the press. Preparing for an interview -- The main event -- Information services -- Aftermath -- Television. Taking to the air -- Accepting invitations -- In the studio -- The interview -- Radio. Speaking for listeners -- You and your audience