Title: Milestones in mass communication research : media effects /
Authors: Lowery, Shearon.; DeFleur, Melvin L. 1923-2017.
Publisher: Longman Publishers USA,
Year: 1995
Subjects: Mass media; Mass society.
Contents: Ch. 1. Research as a Basis for Understanding Mass Communication -- Ch. 2. The Payne Fund Studies: The Effects of Movies on Children -- Ch. 3. The Invasion from Mars: Radio Panics America -- Ch. 4. The People's Choice: The Media in a Political Campaign -- Ch. 5. Audiences for Daytime Radio Serials: Uses and Gratifications -- Ch. 6. The Iowa Study of Hybrid Seed Corn: The Adoption of Innovation -- Ch. 7. Experiments with Film: Persuading the American Soldier in World War II -- Ch. 8. Communication and Persuasion: The Search for the Magic Keys -- Ch. 9. Personal Influence: The Two-Step Flow of Communication -- Ch. 10. Project Revere: Leaflets as a Medium of Last Resort -- Ch. 11. Television in the Lives of Our Children: The Early Years -- Ch. 12. The Agenda-Setting Function of the Press: What to Think About -- Ch. 13. Violence and the Media: The Turbulent Sixties -- Ch. 14. The Surgeon General's Report: Television and Social Behavior -- Ch. 15. Television and Behavior: Ten Years of Progress -- Ch. 16. The Lessons of the Milestones.