Title: Strategy pure and simple II : how winning companies dominate their competitors /
Authors: Robert, Michel, 1941-; Robert, Michel, 1941-
Publisher: McGraw Hill,
Year: 1998
Subjects: Strategic planning United States.; Competition; Success in business United States
Abstract: "Drawing on his 20 years of pioneering research and work with some 400 top companies, Robert likewise challenges you to pursue exciting and profitable opportunities for your company, maximize your resources, and beat your competition. Learn to ask the strategic questions and develop a plan to move your organization forward. Make your competition irrelevant through strategic leveraging, i.e., applying your company's expertise or "driving force," across a multiplicity of customers, products, and systems. Prevent corporate stagnation through product innovation and market fragmentation. Avoid costly mistakes by studying the dos and don'ts of alliances and acquisitions and then follow the step-by-step guide to the strategic thinking process."--Jacket.