Title: Deception in the marketplace : the psychology of deceptive persuasion and consumer self-protection /
Authors: Boush, David M.; Friestad, Marian.; Wright, Peter, 1943-
Publisher: Routledge,
Year: 2009
Subjects: Overreding.; Deceptive advertising United States.; Marketing United States; Consumer protection United States; Misleiding.; Marketing.
Contents: Deception in the marketplace -- Theoretical perspectives on deceptive persuasion -- Marketplace deception tactics I -- Marketplace deception tactics II -- How deception-minded marketers think -- How people cope with deceptiveness : prior research -- Marketplace deception protection skills -- Developing deception protection skills in adolescence and adulthood -- Teaching marketplace deception protection skills : prior research -- Societal perspectives : regulatory frontiers, societal trust, and deception-protection education.