Title: The interplay of influence : news, advertising, politics, and the mass media /
Authors: Jamieson, Kathleen Hall.; Campbell, Karlyn Kohrs.
Publisher: Wadsworth Pub.,
Year: 1992
Subjects: Mass media Influence; Mass media Audiences; Mass media United States
Contents: The mass media: an introduction -- What is news? -- News as persuasion -- Influencing the news media -- Ratings and revenues: the audience in mass media social systems -- What is advertising? -- Persuasion through advertising -- Influencing advertisers -- How to influence the media -- Political versus product campaigns -- News and advertising in the political campaign.