Title: Marketing issues in transitional economies /
Authors: Batra, Rajeev; William Davidson Institute.
Publisher: Kluwer Academic,
Year: 1999
Subjects: Marketing Developing countries Congresses.; Mixed economy Developing countries Congresses.; Developing countries Economic conditions Congresses.
Abstract: "This book seeks to fill a gap in the existing literature by offering a pioneering and comprehensive examination of issues that have developed as markets in transitional economies become more deregulated and open. The countries discussed include China, the Czech Republic, Hungary, India, Poland, Romania, Russia, South Africa and South Korea."--Jacket.
Contents: Marketing issues and challenges in transitional economies / Rajeev Batra -- Leaping luxuries and transitional consumers / Russell W. Belk -- Resolving consumption disagreements in mainland Chinese families: an inter-generational comparison / David K. Tse, Leo Y. Sin, Oliver H. Yau and C. Joseph Yu -- Consumer segmentation in China / Bernd H. Schmitt -- Value priorities and consumer behavior in a transitional economy / Steven M. Burgess and Jan-Benedict E.M. Steenkamp -- An examination of the dimensions of market orientation in the Polish retail sector / Patricia Huddleston and Linda Good -- Reliability in measuring market orientation and financial performance in transition economies / Rohit Deshpandé and John U. Farley -- The prospects of becoming market oriented: evidence from the Czech Republic / Ronald Savitt -- Towards a new distribution pattern: the case of Romania / Carmen Balan -- Factors relating to supply stability and the reduction of opportunism in Hungarian marketing channels / Debra J. Dahab and James W. Gentry -- Product distribution choices in China: a transaction cost perspective / Louisa Ha, Mrinal Ghosh, Rajeev Batra and Jie Hai Zhang -- A comparative study of distribution and promotion strategies used by multinational versus local companies in Romania / Lalita A. Manrai, Ajay K. Manrai and Dana-Nicoleta Lascu -- Do timing and modes of entry in China matter to market share position and profitability? / Yigang Pan and Xiaolian Li -- Defending turf: marketing strategies for emerging market companies / Niraj Dawar and J. Ramachandran -- Branding challen