Title: Going grey : the mediation of politics in an ageing society /
Authors: Davidson, Scott, 1954-
Publisher: Ashgate,
Year: 2012
Subjects: Older people Political activity Great Britain.; Population aging Political aspects Great Britain.; Political campaigns Great Britain.; Mass media Political aspects; Mass media and older people Great Britain.
Contents: 1. Introduction -- 2. Great age transformation -- 3. Theories of ageing -- 4. Age is a political issue: the attempts to frame ageing as socially divisive -- 5. Ageist stereotyping and discrimination -- 6. Ageing in the media -- 7. Politics of ageing: age and voting behaviour -- 8. My generation ... My life story: the role of cohorts and the life cycle -- 9. Political marketing and the segmentation of the grey vote -- 10. Quantifying the rise of the grey vote -- 11. Time bombs and greedy boomers ... case study analysis: elite BBC reporting on the political implications of ageing -- Making a drama out of a crisis'? -- 12. Mediating the grey vote: The UK general election campaigns of 2005 and 2010 -- 13. Constructing the grey vote.