Title: Getting wiser to teens : more insights into marketing to teenagers /
Authors: Zollo, Peter.; Zollo, Peter.
Publisher: New Strategist Publications,
Year: 2004
Subjects: Consumer behavior.; Teenage consumers.; Marketing.; Advertising.
Abstract: Presents an update of marketing researcher and consultant Peter Zollo's "Wise Up to Teens," in which he explains why teenagers should be considered as important consumers and discusses how to advertise to teenagers by being aware of trends, social hierarchy, and celebrity influences.
Contents: Why teens are important consumers -- Teen psyche -- Teen attitudes -- Teen types, trends, and music -- Teen social concerns -- Teens at home and school -- Teens and friends -- Teen lifestyle -- Teens and brands -- Teens and media -- Marketing and advertising to teens.