Title: Hershey : Milton S. Hershey's extraordinary life of wealth, empire, and utopian dreams /
Authors: D'Antonio, Michael.
Publisher: Simon & Schuster,
Year: 2006
Subjects: Hershey, Milton Snavely,; Hershey Chocolate Corporation History.; Chocolate industry United States History; Businesspeople United States Biography.
Abstract: The name means chocolate to America and the world, but as author D'Antonio reveals, it also stands for an inspiring man and a uniquely successful experiment in community and capitalism that produced a business empire devoted to a higher purpose. Milton S. Hershey brought affordable milk chocolate to America, creating and then satisfying the chocoholic urges of millions, and pioneering techniques of branding, mass production, and marketing. But as he developed massive factories, Cuban sugar plantations, and a vacation wonderland called Hershey Park, M.S. never lost sight of a grander goal. Determined that his wealth produce a lasting legacy, he tried to create perfect places where his workers could live, perfect schools for their children, and a perfect charity to salvage the lives of needy children in perpetuity. Along the way, he overcame his personal childhood traumas, as well as the death, after a short and intensely romantic marriage, of the one woman he ever loved.--From publisher description.
Contents: The oak and the vine -- Heroic boys and men of industry -- Wandering -- Edible mud -- Catherine -- Ego, eccentricity, and screwballs -- "Here there will be no unhappiness" -- Beneficent jove -- A third life -- A betting man -- The end of innocence -- Something like a god -- The legacy -- What would Milton Do?