Title: State and federal regulation of national advertising /
Authors: Beales, J. Howard.; Muris, Timothy J.
Publisher: AEI Press,
Year: 1993
Subjects: Advertising laws United States.
Contents: 1. Introduction -- Part One: How should advertising be regulated? -- 2. Advertising and the law -- 3. The interpretation problem -- 4. The problem of too much information -- Part Two: Case studies in advertising regulation -- 5. Health claims -- 6. Environmental marketing -- Part Three: Problems of multiple regulations -- 7. The impact of multiple regulators on national advertising -- 8. Bureaucratic influences -- 9. Conclusion