Title: The king of Madison Avenue : David Ogilvy and the making of modern advertising /
Authors: Roman, Kenneth.
Publisher: Palgrave Macmillan,
Year: 2009
Subjects: Ogilvy, David,; Advertising executives United States Biography.; Advertising agencies United States History; Advertising United States History
Abstract: Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.