Title: Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics /
Authors: Galician, Mary-Lou
Publisher: Best Business Books,
Year: 2004
Subjects: Product placement in mass media.; Subliminal advertising United States.; Advertising Moral and ethical aspects.
Contents: The practice of product placement -- Controls on product placement -- Case studies of product placement -- Commentary -- Interviews -- Media review -- Roundtable -- Resource guide.