Title: Race, multiculturalism, and the media : from mass to class communication /
Authors: Wilson, Clint C.; Gutierrez, Felix.; Wilson, Clint C.
Publisher: Sage Publications,
Year: 1995
Subjects: Mass media and minorities United States.; Multiculturalism United States
Abstract: "This updated text, Race, Multiculturalism, and the Media, illustrates how, in the past decade, much has changed, yet much still remains the same. Recent developments in the participation, representation, and activism of Latinos, African Americans, Native Americans, and Asian Americans as they have been played out through various media are interwoven throughout the text. The authors thoroughly examine the various forms of the media: film, television, radio, newspaper, magazine - including advertising and a new chapter on public relations."--Jacket.
Contents: 1. Racial Diversity in the Land of Majority Rule -- 2. Communication Media and Society -- 3. From the Live Stage to Hollywood Before World War II -- 4. Movies and TV From World War II to the Brink of a New Century -- 5. Advertising: The Media's Not-So-Silent Partner -- 6. Public Relations: An Opportunity to Influence the Media -- 7. The Press: Adding Color to the News -- 8. History: Journalism's Colorful Firsts -- 9. Access: Developing a Multicultural Workforce -- 10. Advocacy: Pressuring the Media to Change -- 11. Class Communication in Multicultural America.