Title: Advertising and design : interdisciplinary perspectives on a cultural field /
Authors: Flath, Beate; Klein, Eva; Klein, Eva
Year: 2014
Subjects: Advertising Social aspects; Art and industry.; Art and design.; Music in advertising.
Abstract: The cultural field of advertising is a much debated topic with perspectives focusing on a range of concepts from harassment and the anxiety of influence to notions of desire and affirmation. The aim of this publication is not only to take into account the diversity of topics related to advertising but more importantly to develop a dialogue between these divergent viewpoints.
Contents: Your ad here...Advertising & design : preface / Beate Flath & Eva Klein -- Multisensory advertising & design / Charles Spence -- The sound of image. Aspects of sound design within the digital mediamorphosis / Beate Flath -- Semiotics of advertising and the discourse of consumption / Bernhard Kettemann -- Multiple Mona Lisa. Art as a tool of advertising / Eva Klein -- Advertising effects despite sceptisicm: eroticism, humour, and celebrities / Jörg Matthes -- Advertising. Creating people and worlds / Manfred Prisching -- Wine advertising and biography. An essay on advertisment analysis in cultural anthroplogy / Johanna Rolshoven -- Under the spell of the lottery -- warning included / Margit Stadlober -- "Raise the flag and make propaganda". On the semiotics of National Socialist wooing / Barbara Aulinger -- Pops & ads. The sound of mass media / Werner Jauk -- "The voice" of the music industry. New advertising options in music talent shows / Holger Schramm & Nicolas Ruth -- Capitalism propaganda. Adorno's Kultureindustrie and freedom of creativity / Friedrich Weltzien -- "...things that people don't need to have but that -- for some reason -- would be a good idea to give them". Discussions on drawing the line between art and advertising / Bernadette Collenberg-Plotnikov -- Authors.