Title: The Microsoft way : the real story of how the company outsmarts its competition /
Authors: Stross, Randall E.
Publisher: Addison-Wesley Pub. Co.,
Year: 1996
Subjects: Gates, Bill,; Microsoft Corporation History.; Computer software industry United States History; Competition United States
Abstract: Randall E. Stross was the first business historian Microsoft let into its archives, enjoying unrestricted access to its Redmond campus for three years. The Microsoft Way thus provides the most incisive analysis of Microsoft and its place in American industry. Stross finds microsoft's success not in predatory marketing but in its eagerness for intelligent employees, bright ideas, and market feedback. Those strengths have helped the firm to grow and to transform itself.