Title: How women mean business : a step by step guide to profiting from gender balanced business /
Authors: Wittenberg-Cox, Avivah.
Publisher: Wiley,
Year: 2010
Subjects: Businesswomen.; Success in business
Abstract: All the evidence shows that gender balance leads to more innovation and better business performance - after all, women are most of the market and much of the talent. Leaders have now understood why it is important, but are still struggling with how to make it happen -- book jacket.
Contents: Audit -- Awareness -- Alignment -- Sustain.