Title: The advancement president and the academy : profiles in institutional leadership /
Authors: Murphy, Mary Kay.; Council for Advancement and Support of Education
Publisher: Oryx Press,
Year: 1997
Subjects: College presidents United States; Universities and colleges Public relations United States.; Educational fund raising United States.; Educational leadership United States
Contents: Foreword : Leadership skills and the advancement president / William C. Friday -- Foreword : What conditions invite an advancement leader to the presidency? / Peter McE. Buchanan -- Preface : The making of an advancement president / Mary Kay Murphy -- Presidents as public teachers / Robert L. Payton -- Advancement professionals who would be presidents / James L. Fisher -- An advancement president's perspective on strategic planning / Frederick C. Nahm -- Creating and marketing an institutional image / Brice Harris -- The advancement role in the research university / Stephen Muller -- The advancement president in the liberal arts college-- and beyond / Michael F. Adams -- Public and private partnerships : leveraging private giving with public policies and public revenues / D. Bruce Johnstone -- State universities, legislative consituencies, and the advancement president / Joseph E. Johnson -- The advancement professional as head of school / Elizabeth M. Lee.