Title: The secret language of competitive intelligence : how to see through and stay ahead of business disruptions, distortions, rumors, and smoke screens /
Authors: Fuld, Leonard M.
Publisher: Crown Business,
Year: 2006
Subjects: Business intelligence.
Abstract: "For more than twenty-five years, Leonard Fuld has been developing ways for managers to stay two steps ahead of the competition, providing ways of finding out about pricing, new product rollouts, strategic alliances, outsourcing, and cost of operations. In The Secret Language of Competitive Intelligence he shows how to take data that is widely available to everyone, think critically about it, and convert it into highly refined intelligence that leads to effective market-based decisions."--Jacket.
Contents: The art of smart : how intelligence insight helps win the game of risk and reward -- Reality bites : remove the blinders -- Will Google beat Microsoft? : using war games to see three moves ahead -- Make me into a pepperoni: seeing the trees to understand the forest -- Early warning : getting intelligence on competitors that may not exist in a world that has not arrived -- The internet house of mirrors : seeing through the confusion to gather intelligence gems -- Competitive fog : how Rothschild, Buffett, Walton, Dell, and Branson saw clearly and others did not -- Day to day : integrating intelligence with your work -- The big, unanswered questions.