Title: Communication and persuasion : psychological studies of opinion change /
Authors: Hovland, Carl Iver, 1912-; Janis, Irving L. 1918-1990.; Kelley, Harold H.
Publisher: Greenwood Press,
Year: 1982
Subjects: Communication; Persuasion (Rhetoric)
Contents: Credibility of the communicator -- Fear-arousing appeals -- Organization of persuasive arguments -- Group membership and resistance to influence -- Personality and susceptibility to persuasion -- Acquiring conviction through active participation -- Retention of opinion change -- Summary and emerging problems.