Title: European integration and global corporate strategies /
Authors: Chesnais, François.; Ietto-Gillies, Grazia.; Simonetti, Roberto.
Publisher: Routledge,
Year: 2000
Subjects: International business enterprises European Union countries Management.; Technological innovations European Union countries; Investments, Foreign European Union countries.; Competition, International.; Europe Economic integration.
Abstract: "European Integration and Global Corporate Strategies explores the links between the options of world-wide globalization and European integration which are open to today's corporations, highlighting whether there are conflicts or complementarities between them. The book is divided into two parts: the first part looks at specific mechanisms and trends of globalization in the context of changes due to European integration. The second part considers the role of innovation and technology diffusion as part of the integration and globalization strategies."