Title: NEO power : how the new economic order is changing the way we live, work and play /
Authors: Honeywill, Ross.; Byth, Verity.
Publisher: Scribe Publications,
Year: 2006
Subjects: Generation Y Australia.; Intergenerational relations Australia.; Consumer behavior Australia.; Consumption (Economics) Australia.; Consumption (Economics) Australia; Consumer behavior.; Australia Social conditions.; Australia Economic conditions.; Australia Social conditions; Australia Economic conditions
Abstract: The authors spent five years surveying hundreds of thousands of people and examined more than 2000 social characteristics. They identified a new economic order, or NEO, who are charting a new course and reinventing the world.
Contents: Introduction: the path less travelled -- Pt. 1. Planet NEO -- 1. True North -- 2. NEOs: a snapshot -- 3. Making Social Waves -- 4. NEOs in the Third Space -- 5. NEOs at Work -- 6. NEOs at Home -- 7. The NEO Neighbourhood -- Pt. 2. NEOs Embracing Life -- 8. Travel: NEOs taking the path less travelled -- 9. Media and Communications: NEOs connecting with their world -- 10. Food and Wine: NEOs celebratingthe good life -- 11. Shopping: NEOs exploring their identities -- 12. Financial Services: NEOs facilitating lifestyle decisions -- 13. Cars, Homes, and Investments: NEOs investing in a better future -- 14. Luxury: NEOs and the lure of infinite refinement -- Pt. 3. The NEO Trends -- 15. Global is the New Local -- 16. The Doctor is in -- and it's You -- 17. No-Age is the Best Age -- 18. God is Back, but No One's Kneeling -- 19. Fascinomas are Redefining Desire 204 -- 20. Water is the New Oil -- 21. Private is the New Public.