Title: Promotion : a guide to effective promotional planning, strategies, and executions /
Authors: Ailloni-Charas, Dan.
Publisher: Wiley,
Year: 1984
Subjects: Marketing.; Sales promotion.
Abstract: This text is intended to provide a theoretical and practical view of the practice of promotion. Covered in detail are all the aspects of a promotional campaign. It also discusses different promotional methods such as premiums , sweepstakes, contests and coupon programs.