Title: Mobilizing inclusion : transforming the electorate through get-out-the-vote campaigns /
Authors: García Bedolla, Lisa, 1969-; Michelson, Melissa R., 1969-
Publisher: Yale University Press,
Year: 2012
Subjects: Campaign management United States.; Voting United States
Abstract: Which get out the vote efforts actually succeed in ethnoracial communities, and why? Analyzing the results from hundreds of original experiments, the authors of this book offer a persuasive new theory to explain why some methods work while others do not. Exploring and comparing a wide variety of efforts targeting ethnoracial voters, the authors present a new theoretical frame: the social cognition model of voting, based on an individual's sense of civic identity, for understanding get out the vote effectiveness. Their book serves as a guide for political practitioners, for it offers concrete strategies to employ in developing future mobilization efforts.
Contents: Constructing voters: the sociocultural cognition model and voter mobilization -- Voters will throw away Jesus: indirect methods and getting out the vote -- Calling all voters: phone banks and getting out the vote -- Knock, knock, who's there? door-to-door canvassing and getting out the vote -- Notes from the field: running an effective mobilization campaign -- Expanding the electorate through practice: voting and habit formation -- Conclusion: transforming the American electorate.