Title: The law of reputation and brands in the Asia Pacific /
Authors: Kenyon, Andrew T.; Ng-Loy, Wee Loon; Richardson, Megan.
Publisher: Cambridge University Press,
Year: 2012
Subjects: Brand name products Law and legislation Asia.; Brand name products Law and legislation Pacific Area.; Reputation (Law); Libel and slander.; Names, Personal Law and legislation
Abstract: "Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the chapters in this book consider the developing law of reputation and brands in a fraught area"--P. [i].