Title: Music in the market /
Authors: Cusic, Don.
Publisher: Bowling Green State University Popular Press,
Year: 1996
Subjects: Music trade; Popular music Economic aspects.
Abstract: Here is a detailed overview of the business of popular music. No study of popular music - its artists, recordings, and songs - is complete without perspective on the companies that deliver this music to the public. Don Cusic shows how the music business fits into popular culture and exactly how popular music is disseminated in the American commercial market. This book explores the relationship of popular music and popular culture, the money flow, talent acquisition and development, artwork and promotion, and the strategies of multinational recording companies as they market music to consumers through media and retailers. In addition, the book discusses the marketing of specialty musics, such as classical, gospel, jazz, bluegrass, rap, and folk, by small, independent labels.
Contents: 1. Music and Popular Culture -- 2. Watching the Money Flow -- 3. Artists and Management -- 4. The Record Label -- 5. Retailers and Record Companies -- 6. Radio and Record Labels -- 7. Publicity and Advertising in the Media -- 8. Independent Labels and Specialty Music -- 9. Technology, Special Marketing, and Discography.