Title: An introduction to television studies /
Authors: Bignell, Jonathan.
Publisher: Routledge,
Year: 2004
Subjects: Television broadcasting; Television
Abstract: "In this comprehensive textbook, Jonathan Bignell provides students with a framework for understanding the key concepts and main approaches to Television Studies, including audience research, television history and broadcasting policy, and the analytical study of individual programmes." "Features include a glossary of key terms, key terms defined in margins, suggestions for further reading at the end of each chapter, activities for use in class or as assignments, and case studies discussing advertisements such as the Guinness 'Surfer' ad, approaches to news reporting, and programmes such as Big Brother, The West Wing, America's Most Wanted and The Cosby Show."--BOOK JACKET.
Contents: 1. Studying Television -- 2. Television Histories -- 3. Television Cultures -- 4. Television Texts and Television Narratives -- 5. Television and Genre -- 6. Television Production -- 7. Postmodern Television -- 8. Television Realities -- 9. Television Representation -- 10. Television You Can't See -- 11. Shaping Audiences -- 12. Television in Everyday Life.