Title: The Cambridge handbook of consumer psychology /
Authors: John, Leslie K.; Norton, Michael I., 1975-; Rucker, Derek D., 1977-; Lamberton, Cait, 1975-; Avery, Jill.; Karmarkar, Uma R.; Keinan, Anat.
Year: 2015
Subjects: Consumers Psychology; Consumer behavior.; Consumer behavior; Consumers Psychology
Abstract: Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels. Leading scholars summarize past and current findings and consider future lines of inquiry to deepen our understanding of the psychology behind consumers' decision making, their interactions with other consumers, and the effects of societal factors on consumption. The Cambridge Handbook of Consumer Psychology will act as a valuable guide for faculty as well as graduate and undergraduate students in psychology, marketing, management, sociology, and anthropology.
Contents: Introduction: understanding consumers in the here, the now, and the tomorrow / Michael I. Norton, Derek D. Rucker, and Cait Lamberton -- Individual consumer decision making and behavior -- Consumer happiness and well-being / Cassie Mogilner and Michael I. Norton -- Attitude change and persuasion : past, present, and future / Zakary L. Tormala and Pablo Brol -- Consumer prediction : forecasted utility, psychological distance, and their intersection / Carey K. Morewedge and Hal E. Hershfield -- Consumer emotions / Eduardo B. Andrade -- Evolution and consumer behavior / Vladas Griskevicius and Kristina M. Durante -- Consumer neuroscience : revealing meaningful relationships between brain and consumer behavior / Hilke Plassmann and Uma R. Karmarkar -- Developmental consumer psychology : children in the twenty-first century / Lan Nguyen Chaplin and Paul M. Connell -- Consuming brands / Jill Avery and Anat Keinan --^