Title: Activism, inc. : how the outsourcing of grassroots campaigns is strangling progressive politics in America /
Authors: Fisher, Dana, 1971-
Publisher: Stanford University Press,
Year: 2006
Subjects: Political participation United States; Political activists United States; Social movements United States; Campaign management Contracting out United States.
Abstract: "Granted unprecedented access to the "People's Project," an unknown yet influential organization driving left-learning grassroots politics, Dana Fisher tells the true story of outsourcing politics in America. Like the major corporations that outsourced their customer service to companies abroad, the grassroots campaigns of national progressive movements - including Greenpeace, the Sierra Club, Save the Children, and the Human Rights Campaign - have been outsourced at different times to this single organization. During the 2004 presidential campaign, the Democratic Party followed a similar outsourcing model for their canvassing."--Jacket.
Contents: The man, the message, and the members : the 3Ms of politics in America today -- Institutionalizing activism : the people's project -- Making a difference as a canvasser : jobs with a conscience -- Outsourcing activism : politics and the bottom line -- Laying sod versus cultivating the grass : a postmortem on the 2004 election -- Where do we go from here? the future of grassroots politics in America.