Title: The measurement of the relative appeal of military service programs
Authors: Dear, Robert Ernest, 1927-; Tucker, Ledyard R., 1910-; Tucker, Ledyard R.
Publisher: Educational Testing Service,
Year: 1961
Subjects: Military service, Voluntary; Research Methodology Evaluation.; High school boys United States Attitudes.; United States Armed Forces Recruiting and enlistment, etc.
Abstract: "The study reported here is concerned with ways of measuring the appeal that different military service programs have for various groups of potential recruits"--p.2.