Title: Marketing disease to Hispanics : the selling of alcohol, tobacco, and junk foods /
Authors: Maxwell, Bruce; Yaʻḳobson, Mikhaʼel.; Center for Science in the Public Interest
Publisher: Center for Science in the Public Interest,
Year: 1989
Subjects: Hispanic American consumers; Hispanic Americans and mass media; Hispanic Americans Health and hygiene.; Advertising Social aspects United States.; Advertising Alcoholic beverages United States.; Advertising Tobacco United States.; United States
Contents: Marketers discover Hispanics -- Hispanic health risks -- Targeting Hispanics -- Event marketing -- Contributions to Hispanic organizations -- Conclusions and recommendations.