Title: Legal and business aspects of the magazine industry, 1984 /
Authors: Gould, Peter C.; Gross, Stephen H.; Practising Law Institute.
Publisher: Practising Law Institute,
Year: 1984
Subjects: Press law United States; Periodicals Publishing Law and legislation United States.
Contents: 1. Recent developments in printing contracts / Harry P. Nielsen -- 2. Circulation fulfillment service agreement / Kurt Burghardt -- 3. Single copy distribution / Stuart J. Freedman -- 4. Advertising : role of the rate card / Ralph P. Huber -- 5. The publisher as employer / Truman W. Eustis III -- 6. Magazines : protection of titles and the format or trade dress of covers : annotated list of selected cases : trademark, unfair competition, and copyright / Richard Dannay -- 7. Launching the new magazine : financing and fund raising / Joel Novak -- 8. Acquisitions and divestitures (how to buy and sell a magazine property) / Thomas Mastrelli -- 9. A litigator's look at magazine publishing / Slade R. Metcalf -- 10. The publisher as licensor : opportunities in ancillary markets / Michael A. Feirstein.