Title: Social marketing to protect the environment : what works /
Authors: McKenzie-Mohr, Doug, 1959-
Publisher: SAGE Publications,
Year: 2012
Subjects: Social marketing.; Green marketing.
Abstract: "Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities."--Publisher's description.
Contents: Foreword / Edward Maibach -- Preface -- Section I: Introduction. Fostering sustainable behavior -- Section II: Influencing behaviors in the residential sector. Reducing waste -- Protecting water quality -- Reducing emissions -- Reducing water use -- Reducing energy use -- Protecting fish and wildlife habitats --Section III: Influencing behaviors in the commercial sector. Reducing waste -- Protecting water quality -- Reducing emissions -- Reducing water use -- Reducing energy use -- Section IV: Going forward. Concluding thoughts and recommendations.