Title: Data mining techniques : for marketing, sales, and customer support /
Authors: Berry, Michael J. A.; Linoff, Gordon.
Publisher: Wiley,
Year: 1997
Subjects: Data mining.; Marketing Data processing; Business Data processing
Contents: 1. Why data mining? -- 2. The virtuous cycle of data mining -- 3. The virtuous cycle in practice -- 4. What can data mining do? -- 5. Data mining methodology -- 6. Measuring the effectiveness of data mining -- 7. Overview of data mining techniques -- 8. Market basket analysis -- 9. Memory-based reasoning -- 10. Automatic cluster decision -- 11. Link analysis -- 12. Decision trees -- 13. Artificial neural networks -- 14. Genetic algorithms -- 15. Data mining and the corporate data warehouse -- 16. Where does OLAP fit in? -- 17. Choosing the right tool for the job -- 18. Putting data mining to work.