Title: Adaptation in the age of media convergence /
Authors: Fehrle, Johannes,; Schäfke, Werner, 1983-
Year: 2019
Subjects: Adaptation (Literary, artistic, etc.); Popular culture and globalization; Adaptation (Literary, artistic, etc.); Popular culture and globalization
Abstract: This collection considers new phenomena emerging in a convergence environment from the perspective of adaptation studies. Giving an overview of the various fields and practices most prominent in convergence culture and viewing them as adaptations in a broad intertextual and intermedial sense, the contributions offer reconsiderations of theoretical concepts and practices in participatory and convergence culture. These range from fan fiction born from mash-ups of novels and YouTube songs to negotiations of authorial control and interpretative authority between media producers and fan communities to perspectives on the fictional and legal framework of brands and franchises. In this fashion, the collection expands the horizons of both adaptation and transmedia studies and provides reassessments of frequently discussed (BBC's Sherlock, the Alien franchise, or LEGO) and previously largely ignored phenomena (self-censorship in transnational franchises or YouTube cover videos).
Contents: Introduction: Adaptation in a convergence environment / Johannes Fehrle -- Adaptation as connection: a network theoretical approach to convergence, participation, and co-production / Regina Schober -- Filing off the serial numbers: Fanfiction and its adaptation to the book market / Bettina Soller -- From paratext to polyprocess: the "quirky" mashup novel / Eckart Voigts -- "You just got covered": YouTube cover song videos as examples of para-adaption / Costas Constandinides -- Masters of the universe? Viewers, the media, and Sherlock's lead writers / Benjamin Poore -- Alien adapted (again and again): fictional universes between difference and repetition / Rüdiger Heinze -- "Everything is awesome": spreadability and The Lego Movie / Joyce Goggin -- Localization as adaptation in the Wolfenstein franchise / Werner Schäfke-Zell.