Title: Problem solving and psychosocial aspects of the communications process; an experimental study of problem-solving and psychosocial factors in communications effectiveness, with an investigation of product evaluation dimensions, communications preference and purchase cycle.
Authors: Wilding, John, 1934-; Harvard University.
Publisher: Graduate School of Business Administration, George F. Baker Foundation, Harvard University,
Year: 1966
Subjects: Motivation research (Marketing); Communication; Persuasion (Psychology); Psychology, Applied.