Title: Prime movers : define your business or have someone define it against you /
Authors: Ramírez, Rafael, 1956-; Wallin, Johan.
Publisher: J. Wiley,
Year: 2000
Subjects: Business planning.; Relationship marketing.
Contents: Foreword / Richard Normann -- 1. The New Logic of Value Creation -- 2. Configuration and Reconfiguration -- 3. The Perception of Value -- 4. An Emerging Architecture for Value Creation -- 5. Customer Orientation: Aligning the Value-Creation Logics of the Firm with the Value-Creation Logics of Existing Customers -- 6. Capability Focus and Lean Management: Leveraging the Existing Capabilities of the Firm to Create New Offerings -- 7. Actor-Centered Market Making: Leveraging New Capabilities of the Firm to Create New Offerings -- 8. Co-operative Market Making: Prime Movers Acting for Others, Not Themselves -- 9. Appreciative Market Making: When Becoming a Prime Mover is Not the Driving Goal -- 10. Value Creation as Prime Movers See It.