Title: Shaping international public opinion : a model for nation branding and public diplomacy /
Authors: Fullerton, Jami A., 1963-; Kendrick, Alice,
Year: 2017
Subjects: International relations Public opinion.; Public opinion Political aspects.; Place marketing Political aspects.; Cultural diplomacy.
Abstract: Bridging nation branding and public diplomacy, this book presents a cohesive framework. At its core is the introduction of the Model of Country Concept, which illustrates the array of factors, including hard- and soft-power initiatives, that shape how global citizens form their opinions about other countries. Each chapter applies the Model of Country Concept across a wide geographic, methodological, and disciplinary range of qualitative and quantitative research studies. The book offers a framework for future positioning of both practice around and research about nation branding and public diplomacy. Written for a broad audience the book offers a comprehensive yet approachable solution for framing a conversation about the heterodox nature of nation branding and public diplomacy, and advances the field through original research.
Contents: Shaping of International Public Opinion : A Model for Nation Branding and Public Diplomacy / Jami Fullerton & Alice Kendrick -- An Historical Overview and Future Directions in the Conceptualization of Country Images / Michael Elasmar & Jacob Groshek -- Trust in Nation Branding and Public Diplomacy : Beyond Reputation and Image / Claudia Labarca -- The Role of Familiarity in Shaping Country Reputation / Dane Kiambi -- A Sample Methodology for Extracting and Interpreting Country Concept from Social Media Users and Content / Jacob Groshek, Lei Guo, Chelsea Cutino & Michael Elasmar -- Ferguson, Global Media Narratives and Nation Branding / Ibrahim Abusharif -- Movies' Influence on Country Concept / Fang Yang & Bruce Vanden Bergh -- Country-of-Origin, Country Image, and Wine / Fang Liu, Jamie Murphy & Jing Li -- From "Bottomless Basket" to "Beautiful Bangladesh" : Nation Branding through Tourism and Public Diplomacy/ Imran Hasnat & Elanie Steyn -- Impact and Evaluation of International Exchange Programs as Tools of Relational Public Diplomacy / Mallorie Rodak -- Factors Shaping US College Students' Concept of China and Willingness to Study in China / Olga Zatepilina-Monacell, Hongwei "Chris" Yang, & Yingqi Wang -- The U.S. Secretary of State's Award for Corporate Excellence : An intersection of nation branding, public diplomacy and global corporate social responsibility / Janis Teruggi Page & Lawrence Parnell -- A Propaganda Analysis of the Brand USA Tourism Campaign : Government-Sponsored Advertising to International Travelers / Jami Fullerton, Alice Kendrick & Mallorie Rodak.