Title: Selling the economic miracle : economic reconstruction and politics in West Germany, 1949-1957 /
Authors: Spicka, Mark E.
Publisher: Berghahn Books,
Year: 2007
Subjects: Free enterprise Germany (West) History; Germany (West) Politics and government.; Germany (West) Economic policy.; Germany (West) Economic conditions.; Germany (West) Social policy.; Germany (West) Politics and government
Abstract: "The origins and nature of the "economic miracle" in Germany in the 1950s continue to attract great interest from historians, economists, and political scientists. Examining election campaign propaganda and various public-relations campaigns during this period, the author explores ways that conservative political and economic groups sought to construct and sell a political meaning of the Social Market Economy and the Economic Miracle, which contributed to conservative electoral success, constructed a new understanding of economics by West German society, and provided legitimacy for the new Federal Republic Germany."--BOOK JACKET.
Contents: Origins of the social market economy and the currency reform of 1948 -- Market or planned? the 1949 Bundestag election -- The Korean crisis, the social market economy, and public opinion -- Public relations for the social market economy : die Waage -- Creating a CDU/CSU public relations machine : the 1953 Bundestag election -- The triumph of the economic miracle : the CDU/CSU and the 1957 Bundestag election.