Title: Exploring advertising.
Authors: Kleppner, Otto, 1899-1982; Settel, Irving; Settel, Irving,
Publisher: Prentice-Hall
Year: 1969
Subjects: Advertising; Advertising United States
Abstract: Forty-seven essays by A.J. Toynbee, John Kenneth Gilbraith, Henry Steele Commager and others. "Creativity based on facts" by Ernest Dichter and The dilemma of creative advertising" by Alfred Politz deal with creativity in advertising. "A brief history of printing and paper" offers a brief survey of some of the processes used in the production of advertisements; it invites exploration of the influence of the printed work on our civilization.