Title: Diversity outreach and recruiting event site selection (DORESS) /
Authors: Haddad, Abigail,; Lim, Nelson,; Miyashiro, Lisa,; Zhao, Henu,; Briggs, Gary J.,; Rand Corporation.; Project Air Force (U.S.)
Year: 2014
Subjects: United States. Recruiting, enlistment, etc. Computer programs.; United States. Marketing Computer programs.; Special events United States Management Computer programs.
Abstract: "This is a user guide for Diversity Outreach and Recruiting Event Site Selection (DORESS), a piece of software created by RAND to assist the Air Force in identifying diversity outreach and recruiting event sites. By combining user preferences with information on student populations and Air Force locations, DORESS helps users find sites at which to locate events. The populations that users can search for include college students; college students from selective schools; college students majoring in science, technology, engineering, and math (STEM) fields; college students majoring in STEM fields at schools with U.S. News & World Report-ranked STEM programs; public high school students; and public high school students from highly ranked high schools. Users can then select gender and racial/ethnic groups from within these populations. Users can also see where Air Force bases, Air Force recruiters, and Air Force Reserve Officers' Training Corps (ROTC) detachments are located. There are three broad functions of this tool: evaluating a specific area, allocation, and planning events. We have also provided a layer for use in Google Earth containing the Air Force data and some of the student data."--Publisher's website.
Contents: Running DORESS, drop-down menus, and layers -- DORESS walkthrough -- Using DORESS for evaluation, allocation, and event planning -- Appendix A: The weighting system -- Appendix B: Google Earth.