Title: Ethical chic : the inside story of the companies we think we love /
Authors: Hawthorne, Fran
Publisher: Beacon Press,
Year: 2012
Subjects: Corporations Moral and ethical aspects United States Case studies.; Business ethics United States Case studies; Social responsibility of business United States Case studies.; Corporate image United States Case studies.; Brand loyalty United States Case studies.
Abstract: Author Fran Hawthorne uses her business-investigative skills to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine. More than a how-to guide for daily dilemmas and ethical business practices, Ethical Chic is a blinders-off look at the mixed bag of values on sale at companies that project a seemingly progressive image.
Contents: The image -- Tom's of Maine : Woodstock toothpaste -- Timberland : how green is my leather -- Starbucks : coffee as a brand name -- Apple : the coolest of them all -- Trader Joe's : are we having fun yet? -- American Apparel : sex and the T-shirt -- The reality.