Title: Media literacy /
Authors: Potter, W. James
Publisher: Sage,
Year: 2005
Subjects: Media literacy.
Abstract: "Media Literacy helps students develop a strong knowledge base about the media. Potter presents a guidebook to the often difficult terrain of the media world, providing a plan of action for students to develop their media literacy and analytical skills. He shows how becoming media literate gives students a clearer perspective on the borders between their own world and the simulated media world. Throughout the book, he encourages students to apply the exercises to their own experiences, thus developing useful skills beyond mere rote learning." "Media Literacy, Third Edition will enhance the media skills of undergraduate and graduate students studying Media Literacy, Media Content, Media Effects, and Mass Media Communication."--Jacket.
Contents: Why increase media literacy? -- Defining media literacy -- The media literacy model -- Developing media literacy -- Reality and media messages -- Entertainment content -- What is news? -- Advertising -- Development of the mass media industries -- Economic perspective -- Who owns and controls the mass media? -- What is an audience? -- Broadening our perspective on media effects -- How does the effects process work? -- Effects on institutions -- The importance of real-world knowledge -- Personal strategy for increasing media literacy -- Helping others increase media literacy -- Media influence on sports -- Media violence -- Privacy and piracy with the media -- Appendix A. Profiles of the mass media industries -- Appendix B. Immediate and long-term effects of media on individuals -- Appendix C. Media literacy organizations.