Title: The television entrepreneurs : social change and public understanding of business /
Authors: Boyle, Raymond, 1966-; Kelly, Lisa W.
Publisher: Ashgate,
Year: 2012
Subjects: Businessmen on television.; Mass media and business Great Britain.; Television programs Social aspects Great Britain.
Contents: Introduction -- Industry, text and media discourse. Television, representation and social change -- Continuity and change in the development of television's "business entertainment format" -- Risking it all: analyzing "business entertainment formats" -- Enterprise, society and cultural change -- Audiences, television and the entrepreneur. Understanding the audience: engaging with television -- The television entrepreneur: representations and role models -- Television business in the age of celebrity -- Conclusion: knowledge, television and understanding business.