Title: The data Webhouse toolkit : building the Web-enabled data warehouse /
Authors: Kimball, Ralph.; Merz, Richard, 1937-
Publisher: John Wiley & Sons,
Year: 2000
Subjects: Data warehousing.; World Wide Web
Abstract: "In this guide, Ralph Kimball introduces readers to the Data Webhouse - the marriage of the data warehouse and the Web. If designed and deployed correctly, the Webhouse can become the linchpin of the modern, customer-focused company, providing competitive information essential to managers and strategic decision makers. In this book, Dr. Kimball explains the key elements of the Webhouse and provides detailed guidelines for designing, building, and managing the Webhouse. The results are a business better positioned to stay healthy and competitive."--Jacket.
Contents: pt. I. Bringing the Web to the warehouse. Why bring the Web to the warehouse? -- Tracking website user actions -- Using the clickstream to make decisions -- Understanding the clickstream as a data source -- Designing the website to support warehousing -- Building clickstream data marts -- Assembling clickstream value chains -- Implementing the clickstream post-processor -- pt. II. Bringing the warehouse to the Web. Why bring the warehouse to the Web? -- Designing the user experience -- Driving data mining from the Webhouse -- Creating an international data Webhouse -- Data Webhouse security -- Scaling the Webhouse -- Managing the Webhouse project -- The future of Webhousing.