Title: Succeeding in China.
Authors: Fifty Lessons (Firm)
Publisher: Les50ns,
Year: 2010
Subjects: Marketing China; Success in business China; Investments, Foreign China.
Abstract: "Learn how the most accomplished leaders from around the globe have tackled their toughest challenges with Lessons Learned. Concise and engaging, each volume in this book series offers fourteen insightful essays by top leaders in industry, the public sector, and academia on the most pressing issues they've faced. The Lessons Learned series also offers all of the lessons in their original video format, free bonus videos, and other exclusive features online. A crucial resource for today's busy executive, Lessons Learned gives you instant access to the wisdom and expertise of the world's most talented leaders."--Publisher's website.
Contents: Living in China / Tom Doctoroff -- Entering the Chinese market / Eric Tarchoune -- Take risks to enter new markets / Carl H. Hahn -- Choose the right mix of local and foreign partners / Burkhard Welkener -- The opportunities and challenges of working in China / Michael Dell, interviewed by Mark Thompson -- Losing face / John Northen -- The three imperatives of doing marketing in China / Tom Doctoroff -- Developing economies call for decisive change / Yuehong Fu -- Evolving your business model / Dr. William K. Fung -- Create an environment to retain your people / Eric Tarchoune -- Loyalty to employees /John Northen -- The challenge of self-expression / Tom Doctoroff -- Extending the supply chain / Dr. Victor K. Fung -- Saying yes to change / Ying Yeh.