Title: Public media management for the twenty-first century : creativity, innovation, and interaction /
Authors: Głowacki, Michał.
Year: 2014
Subjects: Public broadcasting.; Mass media Management; Internet in public administration.; Internet in public administration; Mass media Management; Public broadcasting
Contents: Foreword / Jan Malinowski -- Editors' introduction / Michał Głowacki and Lizzie Jackson -- Remixing public media's remit: the implications of networks for public service media / Jessica Clark and Minna Aslama Horowitz -- The value of change, or how to manage uncertainty in contemporary communications / Auksė Balčytienė -- Moveable media: mobile internet and new policy modes / Gerard Goggin, Tim Dwyer, and Fiona Martin -- Strategies for stakeholder management and crowdsourcing / Matthias Karmasin and Daniela Kraus -- Organisational culture and structures in public media management-in search of a model for the digital era? / Christian S. Nissen -- Key managerial steps towards a public service mixed-platform offer / Roberto Suárez Candel -- Governance, accountability, and transparency of public service media in a contemporary mediatised world: the case of Bulgaria / Bissera Zankova -- Funding models for online news / Andra Leurdijk -- The mass, the audience, and the public: questioning preconceptions of news audiences / Heikki Heikkilä, Laura Ahva, Jaana Siljamäki, and Sanna Valtonen -- New public + new media = new leadership? The council of Europe's approach to governance in public service media / Michał Głowacki -- Public service content provision: new models, new partnerships, new skills / Charles Brown -- Managing spontaneity: user-generated content in the media ecology / Karol Jakubowicz -- Participating publics: implications for production practices at the BBC / Lizzie Jackson -- Managed not edited-how participative platforms operate / Ren Reynolds -- Towards a twenty-first century public media: conclusions / Michał Głowacki and Lizzie Jackson.