Title: The discourse of advertising /
Authors: Cook, Guy.
Publisher: Routledge,
Year: 1992
Subjects: Discourse analysis.; Advertising; Applied linguistics.
Contents: 1. Introduction: ads as a discourse type -- Pt. I. Materials. 2. Substance and surroundings. 3. Pictures, music, speech and writing. 4. Language and paralanguage -- Pt. II. Text. 5. Words and phrases. 6. Prosody, parallelism, poetry. 7. Connected text -- Pt. III. People. 8. Narrative voices. 9. Ways of hearing. 10. Conclusion: ads as a discourse type.