Title: Handbook of practical public relations
Authors: Adams, Alexander B.
Publisher: Crowell
Year: 1965
Subjects: Public relations
Contents: The challenge of public relations -- How a newspaper operates -- Writing a press release -- Getting along with editors and reporters -- Magazines and features -- Over the air -- Making speeches -- How to make your own news -- A few facts about printing -- Art and photography -- Folders and other printed material -- Direct to the public -- Politicians and other people who can help -- The job of fund raising -- Employing professional assistance -- Meeting the challenge.