Title: The food industry wars : marketing triumphs and blunders /
Authors: Michman, Ronald D.; Mazze, Edward M.
Publisher: Quorum,
Year: 1998
Subjects: Food industry and trade United States; Food Marketing
Contents: Food marketing and distribution -- The fast-food industry -- The ice cream industry -- The soup industry -- The breakfast cereal industry -- The baby food industry -- The ethnic food industry -- The snack food industry -- The candy industry -- The soft-drink industry.