Title: Young people and gendered media messages /
Authors: Jacobson, Maria.
Publisher: International Clearinghouse on Children, Youth and Media, Nordicom, Göteborg University,
Year: 2005
Subjects: Sex role in mass media.; Mass media and youth.; Mass media Influence; Masculinity in popular culture.; Femininity in popular culture.; Sekseverschillen.
Abstract: The report attempts to account for what is going on in the field of gender and media in a broad sense. The main focus is on news content and popular mainstream media primarily targeted at children and young people. Included are studies and reports from different disciplines, as media issues also attract scholars outside traditional media and communications research.
Contents: Gender, sexuality and consumer culture -- Gender representation in news and popular media -- Media femininity stresses appearance and sex -- Media masculinity stresses aggression and power -- Gendered use of media -- Negotiating gender roles -- Concluding words.