Title: The competitive advantage : ecopurchasing : executive's vision, purchaser's handbook /
Authors: Cannon, Sandra, 1942-; Case, Scot.
Publisher: Battelle Press,
Year: 2006
Subjects: Green products.; Green marketing.; Consumer behavior.
Abstract: "If you are the CEO of a Fortune 500, Fortune 1000, or Future 500 company, this book proposes an idea that can gain you market share and green your bottom line." "If you are the Director of a public institution, this book can help your organization more frugally handle taxpayers' and your constituents' money." "If you purchase for any size organization or write contracts, this book gives you the nitty gritty on how to help your CEO, your Director, your boss, or yourself reduce purchasing costs." "This book is for CEOs, directors, and purchasers of private sector and public sector entities - from Fortune and Future 500/1000 companies to federal, state, local agencies, universities, public and private schools, hospitals, and small businesses."--BOOK JACKET.