Title: The design concept /
Authors: Hurlburt, Allen, 1910-
Publisher: Watson-Guptill Publications,
Year: 1981
Subjects: Graphic arts Technique; Communication in art.
Abstract: A look at advertising techniques and strategies includes explanations by artists and graphic designers about how they create their works.
Contents: The creative process -- The design process -- Word and image -- Editorial concepts -- Logic and design -- Connections.