Title: Rebranding Europe : Fundamentals for leadership communication /
Authors: Papagianneas, Stavros.
Year: 2017
Subjects: Intercultural communication Europe.; Communication Europe.; European Union countries Foreign relations.
Abstract: Rebranding Europe explores why EU communication fails and how to make it succeed. The book examines the future of communication in Europe as the author envisions it, full of complex issues involving: the creation of a European public sphere, the European identity crisis, multilingualism, the lessons learned from the campaigns from the British referendum on EU membership, challenging myths and populism, communicating Europe, reputation strategy, grassroots communication, nation branding and supporting quality journalism. It provides recommendations and describes what can be done to show in a simple and clear way to the citizens what is the added value of the EU for their daily lives and how to rebrand Europe.