Title: AIDS and business /
Authors: Faulk, Saskia, 1966-; Usunier, Jean-Claude.
Publisher: Routledge,
Year: 2009
Subjects: Developing Countries economics; AIDS (Disease) Economic aspects.; Acquired Immunodeficiency Syndrome economics; HIV Infections economics; Developing Countries economics.; HIV Infections prevention & control; Organizational Case Studies; Public Health economics
Contents: A medical anthropologist in Morocco : social and cultural factors and HIV/AIDS -- Addressing a global cause in local contexts : country case study of HIV/AIDS in Brazil -- Mexicom designs a national public health HIV/AIDS campaign -- Ross IVD : global marketing issues for HIV testing products and services -- Protectom : selling condoms, a complex business -- Global pricing and ethics of marketing HIV/AIDS drugs -- RealSource India : HIV/AIDS in the back office to the world -- WinThai : initiating HIV/AIDS action in a reborn epidemic -- Woolworths South Africa -- Designing a company HIV/AIDS program.