Title: Newspapers, a lost cause? : strategic management of newspaper firms in the United States and the Netherlands /
Authors: Hendriks, Patrick.
Publisher: Kluwer Academic Publishers,
Year: 1999
Subjects: Newspaper publishing United States History; Newspaper publishing Netherlands History; Strategic planning.
Abstract: "'Newspapers: A Lost Cause?' describes the recent history of newspaper firms in the United States and The Netherlands, and attempts to assess the chances of survival of the printed newspaper. The changing competitive media landscape and the challenges of today's newspaper organisations, including the impact of the Internet on the news industry, are described and analysed. The author argues that although the printed newspaper will not be replaced overnight by (new) competing media, the traditional business model of newspapers is being eroded slowly but steadily. A healthy newspaper industry and prospering newspaper firms can only exist, if management - including journalists and marketeers - focus their attention on changing the newspaper organisation and capitalise more intensively on its core assets and skills."--Jacket.
Contents: Ch. 1. The Newspaper Industry In A State Of Flux -- Ch. 2. The Economic Fundamentals Of Newspaper Publishing -- Ch. 3. The Industrial Context Of Newspaper Firms -- Ch. 4. Vertical Integration And Horizontal Mergers And Acquisitions -- Ch. 5. Expansion Strategies Of Newspaper Firms: Diversification And Innovation -- Ch. 6. Change Of The Newspaper Firm in The 1990s (And Beyond) -- A. Data Gathering -- B. Topic List Interviews -- C. Economies Of Scale: An Empirical Investigation In The Netherlands -- D. Local Newspaper Markets In The Netherlands -- E. Minimum Efficient Scale In The Netherlands -- F. Diversification Of Newspaper Companies -- G. Interview Extracts.