Title: Platform or personality? : the role of party leaders in elections /
Authors: Bittner, Amanda.; European Consortium for Political Research.
Publisher: Oxford Unievrsity Press,
Year: 2011
Subjects: Personality and politics.; Political parties Public opinion Case studies.; Political parties; Political leadership; Political campaigns.; Comparative government
Abstract: Campaign organizers and the media appear to agree that voters' perceptions of party leaders have an important impact in elections. This book examines voters' evaluations of party leaders in elections around the world and finds that leaders have an unmistakeable and consistent impact on voters' decisions at the ballot box.