Title: The political economy of city branding /
Authors: Anttiroiko, Ari-Veikko,
Year: 2014
Subjects: City promotion.; Branding (Marketing); Municipal government Public relations; Economic development; Kommunalpolitik; Markenpolitik.; Stadt; Öffentlichkeitsarbeit.
Contents: Introduction -- Challenges of globalization -- Global urban hierarchy and asymmetry -- Underlying dynamics : city attraction hypothesis -- Living in a branded world -- City branding as a strategic tool -- Economic profiles of post-industrial cities -- From win-win situation to creative class struggle -- New paradigm for urban management -- Conclusion.