Title: The fund raiser's guide to the Internet /
Authors: Johnston, Michael W., 1963-
Publisher: Wiley,
Year: 1999
Subjects: Fund raising Computer network resources.; Nonprofit organizations Computer network resources.; Internet
Abstract: Offers advice on how a nonprofit organization can benefit from fundraising on the Internet--from creating a Web site to securing automated credit card donations.
Contents: Who is on the net: Demographics -- Seeing is believing: How people read online -- The electronic tablet: How people write online -- The reply device -- Security: Safeguarding your homestead on the electronic frontier -- Members only: Value--added areas for members -- Inviting people to action: Campaigning -- Getting your message to stand out: Marketing online -- Index -- About the disk.