Title: Advancing ethnography in corporate environments : challenges and emerging opportunities /
Authors: Jordan, Brigitte.
Publisher: Left Coast Press, Inc.,
Year: 2013
Subjects: Business anthropology.; Corporate culture.
Contents: Being there : the power of conventional ethnographic methods / Julia Gluesing -- Being there : the power of technology-based methods / Ken Riopelle -- Ethnography for systems development : renovating the legacy / Patricia Ensworth -- Ethnography and product design : fixing the future / Marijke Rijsberman -- The value of rapid ethnography / Ellen Isaacs -- The limits to speed in ethnography / Melissa Cefkin -- The cry for more theory / Patricia Sunderland -- The cry of practicality / Rita Denny -- Doing corporate ethnography as an insider (employee) / Vidar Hespø -- Doing corporate ethnography as an outsider (consultant) / Francoise Brun-Cottan -- Accelerated pattern recognition, ethnography, and the era of big data / Chad R. Maxwell -- Pattern recognition in human evolution and why it matters for ethnography, anthropology, and society / Brigitte Jordan.