Title: Branded : the buying and selling of teenagers /
Authors: Quart, Alissa.
Publisher: Perseus Pub.,
Year: 2003
Subjects: Branding (Marketing); Teenage consumers.; Consumer behavior.; Consumers' preferences.
Contents: Branded -- From the mall to the fall : the teen consultants -- Peer-to-peer marketing -- The Golden Marbles : inside a marketing conference -- The great tween marketing machine -- Cinema of the in-crowd -- More than a (video) game -- Body branding : cosmetic surgery -- X-large and x-small -- Logo U -- Almost famous : the teen literary sensations -- Unbranded -- DIY kids -- Schools for sale.