Title: The Fairchild dictionary of retailing /
Authors: Ostrow, Rona.; Ostrow, Rona.; Ostrow, Rona.
Publisher: Fairchild,
Year: 2009
Subjects: Retail trade Dictionaries.; Marketing Dictionaries
Abstract: "The new edition of The Fairchild Dictionary of Retailing clearly defines terms commonly used in all parts of the retail industry, from retail advertising to merchandising and displays. This comprehensive reference for students and faculty in all retailing and merchandising programs lists over 10,000 terms alphabetically with extensive cross-referencing. Global terms used in the retailing industry, including descriptions of retail market structures of countries around the world, are covered. This up-to-date reference book also includes important legislation related to the retail industry, government agencies, merchandise marts, and new terms to the e-retailing business and features Internet resources and a bibliography."--BOOK JACKET.
Contents: How to Use This Dictionary -- A&P mix to awning -- baby boom to by the case -- CA to cyclical variation -- DAGMAR to dynamic Web page -- EAP to eye tracking --  fabricating material to future dating -- GAFF/GAFFO to GWP -- HABA to hypothesis --  I-am-here-to-help-you approach to ITV --  jam auction/pitch to just noticeable difference (JND) --  kanban to known loss -- label authority tag to luxury goods -- MA (Metropolitan Area) to mystery approach/technique --  NAFTA to NYSE (New York Stock Exchange) -- OBC to ownership utility --  P to pyramid selling -- QR to quoted price -- racetrack floor plan to RWDSU -- SA to systems theory -- table to tying clause -- uber premium to UVM -- valet fixture to VSID -- wage-price spiral to WWW -- XAML to zoom box.