Title: Communications in modern society; fifteen studies of the mass media,
Authors: Schramm, Wilbur, 1907-1987; Schramm, Wilbur, 1907-1987,; University of Illinois (Urbana-Champaign campus).
Publisher: Univ. of Illinois Press,
Year: 1948
Subjects: Communication and traffic
Contents: Communications in modern society, by Wilbur Schramm.--Communications and government, by F.S. Siebert.--Economic problems in private ownership of communications, by C.V. Kinter.--Implications of the decreasing numbers of competitive newspapers, by R.B. Nixon.--Psychology of the communication process, by Carl Hovland.--Psychology of communication by picture, by Edgar Dale.--The sociology of literature, by Leo Lowenthal.--The reading audience, by R.O. Nafziger.--The listening audience, by E.C. Wilsn.--The challenge of the new media, by H.M. Beville, Jr.--Communications as a social instrument, by J.E. Ivey, Jr.--Problems of measuring public opinion, by Clyde Hart.--Communications and public opinion, by Bernard Berelson.--Role of criticism in management of mass communications, by Paul Lazarsfeld.--Professional freedom and responsibility in the press, by R.D. Casey.--The responsibilities of an editor, by R.J. Blakely.--One hundred titles for further reading (p. [239]-252)