Title: Honda's global local corporation /
Authors: Mair, Andrew.
Publisher: Macmillan ; St. Martin's Press,
Year: 1994
Subjects: Honda Giken Kōgyō Kabushiki Kaisha.; Automobile industry and trade Japan; Industrial management Japan
Contents: Pt. I. The Japanese Firm Goes Global -- Introduction: Underestimating the Japanese. 1. Thinking about the Japanese Firm. 2. Honda at Home Base -- Pt. II. A 'Self-Reliant Motor Vehicle Company' in North America. 3. Honda's Big Push. 4. Screwdriver Plant or Independent Automobile Producer? 5. Honda's Just-in-Time Region. 6. Mobilizing Human Resources. 7. People, Machines, and Making Automobiles -- Pt. III. Fortress Europe: Inside the Walls. 8. Working with a Western Partner. 9. Honda Builds Its Own Base. 10. Rover Learns How to Make Cars Again -- Pt. IV. Global Local Corporation. 11. Global Local Corporation.