Title: Rhetoric, Inc. : Ford's filmmaking and the rise of corporatism /
Authors: Johnson, Timothy 1984-
Year: 2020
Subjects: Ford Motor Company In motion pictures History.; Ford Motor Company; Industrial films Social aspects United States History.; Automobile industry and trade Social aspects United States History.; Rhetoric Economic aspects United States History.; Corporate state United States History.; Automobile industry and trade Social aspects; Corporate state; Motion pictures; United States
Abstract: "Examines motion pictures produced or sponsored by Ford Motor Company from a rhetorical perspective, demonstrating how the films reveal a long-term rhetorical project that has helped embed corporations into many of the social systems guiding societies today"--
Contents: Spreading the industrial aesthetic in Ford's educations films -- Ford's montage films and the formation of a "rhetorical economy" -- Ford's cinematic production of economic space -- Spectacle and spectatorship in Ford's World's Fair films -- War, industrial globalization, and the managerial gaze.