Title: Managerial economics in the global economy /
Authors: Salvatore, Dominick; Salvatore, Dominick.
Publisher: McGraw-Hill,
Year: 1993
Subjects: Managerial economics.
Abstract: -- Study guide/Robert F. Brooker -- Instructor's manual.
Contents: pt. 1. Introduction. Ch. 1. The Nature and Scope of Managerial Economics. Ch. 2. Optimization Techniques -- Integrating Case Study One: The Decision to Invest in Wendy's Restaurants -- pt. 2. Demand Analysis. Ch. 3. Demand Theory -- Appendix: Behind the Market Demand Curve -- The Theory of Consumer Choice. Ch. 4. Demand Estimation. Ch. 5. Demand Forecasting -- Appendix: Input-Output Forecasting -- Integrating Case Study Two: Estimating and Forecasting the U.S. Demand for Electricity -- pt. 3. Production and Cost Analysis. Ch. 6. Production Theory and Estimation -- Appendix: Production Analysis with Calculus. Ch. 7. Cost Theory and Estimation -- Appendix: Cost Analysis with Calculus. Ch. 8. Linear Programming -- Integrating Case Study Three: Production and Cost Functions in the Petroleum Industry, Duality, and Linear Programming -- pt. 4. Market Structure and Pricing Practices. Ch. 9. Market Structure: Perfect Competition and Monopoly -- Appendix: Profit Maximization with Calculus.