Title: Marketing consumer services : new insights /
Authors: Eiglier, Pierre.
Publisher: Marketing Science Institute,
Year: 1977
Subjects: Marketing.; Consumers.
Contents: Bateson, J. Do we need service marketing? -- Eiglier, P. and Langeard, E. A new approach to service marketing. -- Eiglier, P. A note on the commonality of problems in service management: a field study. -- Eiglier, P. and Langeard, E. Services as systems: marketing implications. -- Lovelock, C. H. and Young, R. F. Marketing's potential for improving productivity in service industries.