Title: Pursuing customers : an ethnography of marketing activities /
Authors: Prus, Robert C.
Publisher: Sage Publications,
Year: 1989
Subjects: Marketing.
Contents: 1. Marketing is ... socially constructed activity -- 2. Setting up business -- 3. Doing management -- 4. Purchasing products -- 5. Setting prices -- 6. Using the media -- 7. Working the field -- 8. Exhibiting products -- 9. In perspective.