Title: Sweat equity : inside the new economy of mind and body /
Authors: Kelly, Jason, 1973-
Year: 2016
Subjects: Businesspeople.; Leadership; Success in business; BUSINESS & ECONOMICS / Consumer Behavior.; Businesspeople; Leadership; Success in business
Abstract: "Go inside the trend that spawned a multi-billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people--led by the most affluent--are becoming increasingly obsessed with looking and feeling better. Through in-depth looks inside companies and events from New York Road Runners to Tough Mudder and Ironman, Kelly profiles the companies and people aiming to meet the demands of these consumers, and the traits and strategies that made them so successful.^
Contents: Machine generated contents note: ch. 1 Money Moves -- ch. 2 On Location -- ch. 3 Barry and the Art of Boutique Fitness -- ch. 4 Mob Rules -- ch. 5 Dress the Part -- ch. 6 Looking for Meaning -- ch. 7 Charity Case -- ch. 8 Work and Working Out -- ch. 9 Mary's Merry Marathons -- ch. 10 Money on the Run -- ch. 11 The Man Makes the Shoe -- ch. 12 The Money in Color -- ch. 13 The Guts.