Title: The business of economics /
Authors: Kay, J. A.
Publisher: Oxford University Press,
Year: 1996
Subjects: Economics; Business
Abstract: Kay's overall purpose is to show that economics can and should be brought to the analysis of business problems. In doing so he distinguishes his approach from that of the forecasters and the formula-bound, and those on the other hand who suggest abandoning economics in our postmodern complex world.
Contents: pt. I. Economics in Business. 1. Economics and Business. 2. The Failures of Forecasting. 3. Economic Models. 4. Uses and Abuses of Economics. 5. Can There Be a Science of Business? -- pt. II. Competitive Advantage. 6. The Structure of Strategy. 7. Competitive Advantage. 8. Adding Value. 9. No Free Lunches. 10. The Competitive Advantage of Nations -- pt. III. Corporate Personality: Shareholders and Stakeholders. 11. Relationships and Commitments. 12. Contracts or Relationships. 13. Corporate Governance. 14. The Customer Corporation. 15. Inclusive Economies -- pt. IV. Using Economics. 16. Applying Economics. 17. The Strategic Audit. 18. Pricing the Tunnel. 19. The Media Revolution. 20. Firms and Industries.