Title: Risk : a very short introduction /
Authors: Fischoff, Baruch.; Kadvany, John David.
Publisher: Oxford University Press,
Year: 2011
Subjects: Risk-taking (Psychology); Risk assessment; Risk.
Abstract: Risk is everywhere - from genetically modified crops, dams, and stem-cell therapy to heartbreak, online predators, inflation and robbery. This introduction examines what science has learned about how people deal with risks, what we can learn through decision theory, and how we can evaluate risk in our own lives.