Title: In its own image : how television has transformed sports /
Authors: Rader, Benjamin G.
Publisher: Free Press ; Collier Macmillan,
Year: 1984
Subjects: Television broadcasting of sports United States History.; Sports United States History
Contents: Sports as they once were -- The message and the media -- Torrid but short romances -- Major minor troubles -- Reining in the medium -- The making of a sport -- The making of a network sports division -- The networks slug it out -- Packaging sports for television -- The death of amateur sports -- Where have our heroes gone? -- In the twilight of our games.