Title: People, planet, profit : how to embrace sustainability for innovation and business growth /
Authors: Fisk, Peter
Publisher: Kogan Page,
Year: 2010
Subjects: Social responsibility of business.; Industrial management Environmental aspects; Corporations Growth; Social responsibility of business Case studies.; Industrial management Environmental aspects Case studies.; Corporations Growth Case studies.
Abstract: People, Planet, Profit focuses on three ways that companies can grow their business while transforming their values: by defining a purpose to their business beyond profit -- what it does for people's lives and society in general; by translating that into a compelling proposition for customers; and by aligning the whole business to deliver this proposition practically and more profitably.
Contents: Part 1: Rethinking business -- Kris, the Indian computer engineer -- Claire the South African banker -- Grant, the American entrepreneur -- Purpose beyond profits -- Making people's lives better -- Defining an inspiring purpose -- Turning promises into reality -- Google and Microsoft: finding purpose in a digital world -- People, planet, profit: the reality of purpose -- Strategies for growth -- Finding markets with sustainable growth -- Creating differentiation by doing good -- New business models for a new world -- Apple and Nokia: being cool in a caring world -- People, planet, profit: the reality of strategy -- Inspiring leadership -- Leaders of the new business world -- Leaders as the catalysts of change -- What it means personally -- Patagonia and Timberland: reaching new heights -- People, planet, profit: the reality of leadership -- Part 2: Reconnecting business -- Conscience consumers -- Enabling people to be good -- The new consumer agenda --^