Title: The manipulative mode : political propaganda in antiquity ; a collection of case studies /
Authors: Enenkel, K. A. E.; Pfeijffer, Ilja Leonard, 1968-
Publisher: Brill,
Year: 2005
Subjects: Propaganda, Roman.; Propaganda, Greek.
Abstract: "This book deals with political propaganda in classical antiquity, exploring the contexts, strategies, and parameters of a phenomenon that has often been approached with anachronistic models (such as the centrally organized "propaganda machines" of the 20th-century totalitarian regimes) or completely ignored." "It offers case studies on the archaic period, classical Athens, the Hellenistic kingdoms, the Augustan age and the late Roman empire, and emphasizes concepts such as interaction, integration, and horizontal orientation."--BOOK JACKET.
Contents: Propaganda in Pindar's first Pythian ode / Ilja Leonard Pfeijffer -- Choral agons in democratic Athens, 510-400 B.C. / Simon R. Slings -- Propaganda and competition in Athenian oratory / C. Carey -- Kings against Celts : deliverance from barbarians as a theme in Hellenistic royal propaganda / Rolf Strootman -- Who are 'we'? : towards propagandistic mechanism and purpose of Caesar's Bellum gallicum / Stephan Busch -- Epic prophecy as imperial propaganda? : Jupiter's first speech in Virgil's Aeneid / Karl A.E. Enenkel -- The Creation of an imperial tradition : ideological aspects of the house of Augustus / Paul G.P. Meyboom -- The propagation of fortitudo : gladiatorial combats from ca. 85 B.C. to the times of Trajan and their reflection in Roman literature / Karl A.E. Enenkel -- The panegyrical inventio : a rhetorical analysis of Panegyricus latinus V / Susanna de Beer.