Title: The long southern strategy : how chasing white voters in the South changed American politics /
Authors: Maxwell, Angie, 1978-; Shields, Todd G., 1968-
Year: 2019
Subjects: Republican Party (U.S. : 1854- ); Republican Party (U.S. : 1854- ); Political culture Southern States.; White people Southern States Politics and government.; White people Southern States Attitudes.; Conservatism Southern States.; Party affiliation Southern States.; Conservatism; Party affiliation; Political culture; Politics and government; Whites Attitudes; Whites Politics and government; Southern States Politics and government; Southern States
Abstract: "The Southern Strategy is traditionally understood as a Goldwater and Nixon-era effort by the Republican Party to win over disaffected white voters in the Democratic stronghold of the American South. To realign these voters with the GOP, the party abandoned its past support for civil rights and used racially coded language to capitalize on southern white racial angst. However, that decision was but one in a series of decisions the GOP made not just on race, but on feminism and religion as well, in what Angie Maxwell and Todd Shields call the "Long Southern Strategy."In the wake of Second-Wave Feminism, the GOP dropped the Equal Rights Amendment from its platform and promoted traditional gender roles in an effort to appeal to anti-feminist white southerners, particularly women. And when the leadership of the Southern Baptist Convention became increasingly fundamentalist and politically active, the GOP tied its fate to the Christian Right. With original, extensive data on national and regional opinions and voting behavior, Maxwell and Shields show why all three of those decisions were necessary for the South to turn from blue to red.To make inroads in the South, however, GOP politicians not only had to take these positions, but they also had to sell them with a southern "accent." Republicans embodied southern white culture by emphasizing an "us vs. them" outlook, preaching absolutes, accusing the media of bias, prioritizing identity over the economy, encouraging defensiveness, and championing a politics of retribution. In doing so, the GOP nationalized southern white identity, rebranded itself to the country at large, and fundamentally altered the vision and tone of American politics."--Book jacket.
Contents: Introduction : the long southern strategy explained -- The not-so-new southern racism -- Southern white privilege -- The myth of post-racial America -- The not-so-new southern sexism -- Southern white patriarchy -- The myth of the gender gap -- The not-so-new southern religion -- Southern white fundamentalism -- The myth of the social conservative -- Conclusion : an echo, not a choice -- Appendix A: Survey instruments -- Appendix B: Sample sizes -- Appendix C: Significance tests.