Title: Unlocking opportunities for growth : how to profit from uncertainty while limiting your risk /
Authors: Putten, Alexander B. van.; MacMillan, Ian C., 1940-
Publisher: Wharton School Pub.,
Year: 2009
Subjects: Investment analysis.; Corporations Valuation
Abstract: "Most companies analyze investments using tools that bias them against real innovation and lead them to avoid their best opportunities. This book introduces a breakthrough alternative: Opportunity Engineering." "Drawing upon recent advances in financial analysis, but without requiring a lot of math, the authors show how to engineer the risk out of uncertain opportunities so you can pursue more high-payoff innovations. You'll learn how to escape from the "go/no-go vise" and implement more flexible decision-making that considers all the business alternatives, models, and opportunities associated with each project."--BOOK JACKET.
Contents: Breaking the go/no go vise grip on innovative growth -- The opportunity engineering process -- How to engineer opportunities : stage I : DDP -- How to engineer opportunities : stage II : checkpointing -- Creating an engineered growth portfolio -- Applying opportunity engineering throughout your business -- Project valuation using EVS software -- Appendix A : the underpinnings of the EVS software.