Title: The commodification of childhood : the children's clothing industry and the rise of the child consumer /
Authors: Cook, Daniel Thomas, 1961-
Publisher: Duke University Press,
Year: 2004
Subjects: Children United States History.; Adolescence United States History.; Child consumers United States History.; Teenage consumers United States History.; Children's clothing industry United States History.; Mother and child United States History.; Children United States History.
Contents: Introduction -- A brief history of childhood and motherhood into the twentieth century -- Merchandising, motherhood, and morality : industry origins and child welfare, 1917-1929 -- Pediocularity : from the child's point of view -- Reconfiguring girlhood : age grading, size ranges, and aspirational merchandising in the 1930s -- Baby booms and market booms : teen and subteen girls in the postwar marketplace -- Concluding remarks.