Title: The Honda myth : the genius and his wake /
Authors: Satō, Masaaki, 1944-
Publisher: Vertical,
Year: 2006
Subjects: Honda, Sōichirō,; Fujisawa, Takeo,; Fujisawa, Takeo,; Honda Giken Kōgyō Kabushiki Kaisha.; Automobile industry and trade Japan
Abstract: The top Japanese auto-industry journalist comes this inimatably informed account of Honda Motor Company's birth out of the ashes of World War II and subsequent rise. As gripping as it is enlightening on far more than its main subject. Sato's unbiased reckoning won him Japan's premier non-fiction award.
Contents: Headhunting -- One part, two players -- A double suicide -- Solidarity of the ordinary -- The weight of the dons -- The law of transience -- Lord of the kids -- Epilogue -- Afterword -- Update : In the troughs of consolidation.