Title: Multinationals and transition : business strategies, technology, and transformation in Central and Eastern Europe /
Authors: Manea, Julia.; Pearce, Robert D., 1943-2018
Publisher: Palgrave Macmillan,
Year: 2004
Subjects: International business enterprises Europe, Central.; International business enterprises Europe, Eastern; Business planning Europe, Central.; Business planning Europe, Eastern.; Investments, Foreign Europe, Central.; Investments, Foreign Europe, Eastern.
Contents: 1. Multinational strategy and industrial transformation -- 2. Technology and strategic motivations for investment in transition economies -- 3. Reasons for investing in CEE, technology and strategic evolution of subsidiaries -- 4. Market orientation and the strategic development of MNEs in CEE -- 5. Strategies of MNEs' subsidiaries in Romania -- 6. MNEs' R & D and the technological transition -- 7. Input supply linkages of MNE subsidiaries in CEE: dependence or development? -- 8. Conclusion.