Title: The American campaign : U.S. presidential campaigns and the national vote /
Authors: Campbell, James E., 1952-
Publisher: Texas A&M University Press,
Year: 2008
Subjects: Presidents United States Election; Political campaigns United States.; Voting United States; Election forecasting United States.; Political science United States
Contents: The impact of presidential campaigns -- The theory of the predictable campaign -- Studying the effects of campaigns -- The stable context of the campaign -- Presidential incumbency -- The economic context of the campaign -- The normal course of the campaign -- Electoral competition and unsystematic campaign effects -- How campaigns matter -- Epilogue : the 2008 campaign.