Title: You'd better have a hose if you want to put out the fire : the complete guide to crisis and risk communications : professional tips, tactics, dos, don'ts and case histories /
Authors: Henry, Rene A.
Publisher: Gollywobbler Productions,
Year: 2000
Subjects: Crisis management.; Risk management.; Emergency management; Emergency communication systems; Communication in management; Corporations Public relations
Contents: Crisis--it can strike anytime, anyplace, anywhere -- The best insurance--be prepared -- Managing the crisis -- Who said "Silence is golden"? -- You can fight back and win -- Even the government makes mistakes -- The Aggie pigs and President Bush -- Natural disasters--don't argue with Mother Nature -- Do the right thing--take responsibility and win public support -- What death means to healthcare -- Foul! Is this any way to play the game? -- Institutional arrogance in the ivory tower -- Dealing with violence in the workplace -- Profit by being green -- Closing the book--after an incident.