Title: De como Aécio & Marina ajudaram a eleger Dilma /
Authors: Santa Rita, Chico, 1939-; Zuccaro, Fernanda,
Year: 2015
Subjects: Rousseff, Dilma; Political campaigns Brazil.; Elections Brazil; Campaign management Brazil.; Campaign management; Elections; Political campaigns; Politics and government.; Brazil Politics and government; Brazil
Abstract: Chico Santa Rita, who has worked on over 150 campaigns, partners with historian and political scientist Fernanda Zuccaro to reveal that President Dilma Rousseff was re-elected not for his qualities but for the mistakes of the campaigns of his opponents Aécio Neves and Marina Silva. The authors analyze the presidential campaign and reveal details behind the scenes. They confirm that political marketing sells illusion, deceives people and can criminally misrepresent the facts.
Contents: O quadro político, antes da campanha eleitoral -- O acompanhamento diário da comunicação -- primeiro turno -- O debate que decidiu o primeiro turno -- Segundo turno: Os erros de Aécio se agravam -- O desempenho dos candidatos, em números -- Apéndices do texto: Lula/2002: esperança e decepção -- O marketing político desvirtuado -- 2010: A tentativa de ajudar Marina -- Eleição 2006: A inevitável derrota de Alckmin -- A trilogia das batalhas eleitorais.