Title: Millennials and the pop culture : strategies for a new generation of consumers in music, movies, television, the internet, and video games /
Authors: Strauss, William; Howe, Neil.; Markiewicz, Pete.; Markiewicz, Peter George, 1956-; American Association of Collegiate Registrars and Admissions Officers.; LifeCourse Associates.
Publisher: LifeCourse Associates,
Year: 2006
Subjects: Teenagers United States Attitudes; Popular culture United States; Conflict of generations United States; Intergenerational relations United States.; Generation Y United States.
Contents: pt 1. -- The millennial generation. pt. 2. -- The pop culture.