Title: The influentials /
Authors: Keller, Edward B., 1955-; Berry, Jonathan L.
Publisher: Free Press,
Year: 2003
Subjects: Social action United States; Leadership United States; Social influence.; Social participation United States; Civic leaders United States.
Abstract: A volume that is part business manual and part intellectual adventure reveals how to target "the influentials"--The ten percent of Americans who quietly impact decisions regarding the cars we drive, the books we read, and the candidates we vote for.