Title: Einstein in the boardroom : moving beyond intellectual capital to I-stuff /
Authors: Harrison, Suzanne S.; Sullivan, Patrick H.
Publisher: John Wiley,
Year: 2006
Subjects: Intellectual capital Management.
Abstract: "Encapsulating multidisciplinary ideas and best practices about intangibles developed by practitioners in the legal, knowledge, financial, R & D, human resources, measurement and reporting, economics, social, and environmental communities, Einstein in the Boardroom presents concrete methods, processes, and frameworks to help any firm manage and profit from its intangible assets."--Jacket.
Contents: Introduction: the Einstein legacy -- Intangibles in the Einstein context -- What are intangibles? -- How intangibles differ from tangibles -- Perspectives on intangibles -- The impact of intangibles on organizations -- Some outcomes of the rising importance of intangibles -- Why manage the organization's intangibles? -- Einstein in the boardroom -- The Einstein value continuum -- The difference between I-stuff and IP -- I-stuff management thought leaders -- I-stuff management activities -- The Einstein value continuum -- Building the portfolio of I-stuff -- What building path companies are trying to accomplish -- Best practices for the building path -- Conclusions: beyond building -- Leveraging the portfolio of I-stuff -- What companies on the leveraging path are trying to accomplish -- How companies leverage their I-stuff -- Best practices for the leveraging path -- Developing a brand management capability -- Developing a corporate brand -- Extracting value from the brand -- Conclusions: beyond leveraging -- Integrating the portfolio of I-stuff -- What integrating path companies are trying to accomplish -- I-stuff strategies -- Managing across organizational boundaries -- Measuring the value of intangibles -- Best practices for the integrating path -- Conclusions: beyond integrating -- Sustaining the corporation through I-stuff -- What is sustainability? -- The characteristics of sustainable corporations -- Why are stakeholders important? -- Sustainability and I-stuff reporting -- What sustaining path companies are trying to accomplish -- Best practices for the sustaining path -- Conclusions: beyond sustainability -- Proctor & Gamble: progressing beyond intellectual property -- Changing a corporate culture -- The promise of intellectual assets -- How they did it -- Moving the technology forward -- "Connect + develop" -- Accelovation -- Mining know-how -- Reliability engineering -- The value of employees.