Title: Unleashing innovation : how Whirlpool transformed an industry /
Authors: Snyder, Nancy Tennant, 1957-; Duarte, Deborah L., 1956-
Publisher: Jossey-Bass,
Year: 2008
Subjects: Whirlpool Corporation.; Whirlpool Corporation Management.; USA.; Elektrohaushaltsgeräteindustrie.; Organisatorischer Wandel.; Innovationsmanagement.; Washing machine industry Technological innovations United States History.; Household appliances industry Technological innovations United States History.; Innovations technologiques
Abstract: "Unleashing Innovation tells the inside story of one of the most successful innovation turnarounds in American history. Nancy Tennant Snyder and coauthor Deborah L. Duarte reveal how Whirlpool undertook one of the largest change efforts in corporate history and show how innovation was embedded throughout the company, which ultimately led to bottom-line results." "Unleashing Innovation is filled with illustrative examples from Whirlpool and Whirlpool's cutting-edge brands including Jenn-Air, Bauknecht, KitchenAid, and Brastemp. Snyder and Duarte reveal the inner workings of Whirlpool's innovation machine, a framework that creates consistent and profitable innovation by involving all of Whirlpool's employees, and they debunk the myth that innovation comes only from the geniuses at the top. Rather than a cookie-cutter "how to" manual, Unleashing Innovation shows what happens when an organization creates a machine that involves everyone and fosters an environment that puts the emphasis on "learning and creating, dreaming, the mythology of heroes, and the spirit of winning.""--Jacket.
Contents: pt. 1. The anatomy of innovation. Embedded innovation in action -- Structuring and sustaining innovation: the rational framework and emotional drivers -- pt. 2. Rational drivers. The strategic architecture -- Management systems -- The innovation machine -- Innovators and innovation mentors -- Managing execution and results -- pt. 3. Emotional drivers. Learn -- Dream -- Create -- Heroes -- Spirit -- The innovation journey -- Dragons be here.