Title: Yuengling : a history of America's oldest brewery /
Authors: Noon, Mark A., 1958-
Publisher: McFarland & Co.,
Year: 2005
Subjects: Yuengling, D. G.; Yuengling (Firm); Microbreweries Pennsylvania Pottsville History.; Breweries United States History.; Brewing industry United States History.
Abstract: "Beginning with the brewery's founding in 1829 by D.G. Yuengling. Chapters follow the brewery into the age of bottled beer and advertising; through the dark days of Prohibition; the age of consolidation, when a few big names swallowed up or buried most regional brews; and into the age of microbrews, leading to Yuengling's resurgence on the national scene"--Provided by publisher.
Contents: The pioneer brewer -- The sons and the saloons -- Prohibition ... and perseverance -- Surviving the "shakedown" -- Getting bigger in the micro boom -- The future of brewing -- Yuengling chronology.