Title: Salt, sugar, fat : how the food giants hooked us /
Authors: Moss, Michael, 1955-
Publisher: Random House,
Year: 2013
Subjects: Sodium Chloride, Dietary adverse effects; Feeding Behavior; Dietary Sucrose adverse effects; Dietary Fats adverse effects; Food Industry economics; Diet adverse effects; Nutritional Physiological Phenomena; Food Industry; Feeding Behavior.; Diet economics; Nutrition Economic aspects United States.; Food habits Economic aspects United States.; Food industry and trade United States; Food industry and trade Corrupt practices.; Food industry and trade Moral and ethical aspects.; Corporations Corrupt practices; Food habits Health aspects.; Food additives; Food additives Toxicology; Junk food; Compulsive behavior; Compulsive eating; United States; United States
Abstract: The author explores his theory that the food industry's used three essential ingredients to control much of the world's diet. Traces the rise of the processed food industry and how addictive salt, sugar, and fat have enabled its dominance in the past half century, revealing deliberate corporate practices behind current trends in obesity, diabetes, and other health challenges. Features examples from some of the most recognizable and profitable companies and brands of the last half century, including Kraft, Coca-Cola, Lunchables, Kellogg, Frito-Lay, Nestlé, Oreos, Cargill, Capri Sun, and many more.
Contents: "The company jewels" -- Sugar -- "Exploiting the biology of the child" -- "How do you get people to crave?" -- "Convenience with a Capital 'C'" -- "Is it cereal or candy?" -- "I want to see a lot of body bags" -- "A burst of fruity aroma" -- Fat -- "That gooey, sticky mouthfeel" -- "Liquid gold" -- "Lunchtime is all yours" -- "The message the government conveys" -- "No sugar, no fat, no sales" -- Salt -- "People love salt" -- "The same great salty taste your customers crave" -- "I feel so sorry for the public" -- "We're hooked on inexpensive food."