Title: World Wide Web marketing : integrating the Internet into your marketing strategy /
Authors: Sterne, Jim, 1955-
Publisher: J. Wiley,
Year: 1995
Subjects: Internet marketing; World Wide Web; Internet
Contents: Ch. 1. Introduction to the Internet and the Web -- An Executive Summary -- Ch. 2. Getting to Know the Internet -- Ch. 3. Welcome to the World Wide Web -- Ch. 4. Using the World Wide Web for Marketing -- Ch. 5. Customer Service First -- Ch. 6. Web Page Functionality -- Be Kind to Your Users -- Ch. 7. Interactivity Is King -- Ch. 8. Feedback -- Ch. 9. Value Added Marketing -- Ch. 10. Attracting Attention -- Ch. 11. Measuring Your Success -- Ch. 12. A Few Thorny Issues -- Ch. 13. Where Do You Start? -- Ch. 14. Looking toward the Future.