Title: The new formula for cool : science, technology, and the popular in the American imagination /
Authors: Kohlenberger, Judith
Year: 2015
Subjects: Popular culture Effect of technological innovations on United States.; Popular culture United States; Technological innovations Social aspects United States; Science Social aspects United States; Imagination Social aspects United States.; Cool (The English word) Social aspects.; Attitude (Psychology) United States.
Contents: Introduction: images of technoscience in the new millennium -- The conquest of cool: from American counterculture to global dominance -- The American information society and the crisis of scientific legitimation -- Nerd alert: science and the popular -- Cool forensics and the spectacle of technoscience in CSI: Crime scene investigation, CSI: Miami, and CSI: NY -- Geek cool and the comedy of science in The big bang theory -- Only the cool survive: the science of disaster in Roland Emmerich's The day after tomorrow -- From nerds to icons: consumer cool and the rise of the scientist-entrepreneur in The social network and Jobs -- Beyond the formula: a conclusion.