Title: Pŭraendŭ imp'aekt'ŭ : Puch'aep'yo Hwalmyŏngsu put'ŏ K'ak'ao t'ok kkaji Taehan Min'guk pŭraendŭ yŏksa 120-yŏn = Brand impact /
Authors: Chŏn, Pyŏng-gil
Year: 2014
Subjects: Brand name products Korea (South) History.; Product management Korea (South) History.; Branding (Marketing) Korea (South) History.