Title: Driving over a cliff? : business lessons from the world's car industry /
Authors: Maxton, Graeme P.; Wormald, John
Publisher: Economist Intelligence Unit ; Addison-Wesley Pub.,
Year: 1995
Subjects: Automobile industry and trade; Automobile industry and trade Management; Competition, International
Contents: pt. 1. Society and the Demand for Automobiles. 1. From blessing to curse? The societal impact of road vehicles. 2. The ratchet effect: why cars are here to stay. 3. From conveyance to icon ... and back? The changing nature of demand -- pt. 2. The Automobile Industry at a Turning Point. 4. Getting what you want: the breakdown of product class barriers. 5. A battle of Titans: the achievements of the vehicle manufacturers. 6. Sweeping the globe: a still incomplete Japanese dominance. 7. From slaves to partners: the restructuring of the components industry. 8. The last frontier for competitive advantage? Distribution, the aftermarket and the customer interface. 9. The back seat drivers: the industry and its major constituencies. 10. The Triad Club: outsiders need not apply. 11. Bleak House? The state of the automotive industry today -- pt. 3. Markets and the Outlook for Demand. 12. Global cooling: the overall prospects. 13. World War Three: the European battleground.