Title: Focus groups : theory and practice /
Authors: Stewart, David W.,; Shamdasani, Prem N.,; Shamdasani, Prem N.
Year: 2015
Subjects: Focus groups.; Social sciences Research Methodology; Social groups
Contents: Introduction: focus group history, theory, and practice -- Group dynamics and focus group research -- Focus groups and the research toolbox -- Recruiting focus group participants and designing the interview guide -- The focus group moderator -- Conducting the focus group -- Analyzing focus group data -- Focus groups in practice -- Virtual focus groups and other group research methods -- Conclusion.