Title: Marketing planning & strategy /
Authors: Jain, Subhash C., 1942-
Publisher: South-Western Pub.,
Year: 1996
Subjects: Marketing Management
Contents: Marketing and the concept of planning and strategy -- Strategic marketing -- Corporate appraisal -- Understanding competition -- Focusing on the customer -- Scanning the environment -- Measuring strengths and weaknesses -- Developing marketing objectives and goals -- Strategy selection -- Portfolio analysis -- Organizational structure -- Strategic tools -- Market strategies -- Product strategies -- Pricing strategies -- Distribution strategies -- Promotion strategies -- Global market strategies -- Cases.