Title: Communication : the Canadian experience /
Authors: McPhail, Thomas L.; McPhail, Brenda M.
Publisher: Copp Clark Pitman,
Year: 1990
Subjects: Mass media Canada
Contents: Pt. 1. Introduction to mass communication theory: Communication: a survey of its basic elements -- Five concepts of mass communication -- Culture and communication: The Canadian perspective -- Pt. 2. The print media: The fourth estate: the development of newspapers in Canada -- The concept of new: what are the issues? -- Pt. 3. The electronic media: The Canadian broadcasting system -- Facing the technological challenge -- Broadcast policy: confronting the issues -- Pt. 4. Telecommunication and the information economy: Telecommunication: the Canadian environment -- Telecommunication and public policy -- Pt. 5. Releated media issues: The media and politics -- The media and advertising -- The media and the law -- Pt. 6. Conclusion: Canada as a communication laboratory.