Title: A rhetoric of motives.
Authors: Burke, Kenneth, 1897-1993
Publisher: Prentice-Hall,
Year: 1950
Subjects: Semantics (Philosophy); Rhetoric
Contents: I The range of rhetoric -- The "use" of Milton's Samson -- Qualifying the suicidal motive -- Self-immolation in Mathew Arnold -- Quality of Arnold's imagery -- The imagining of transformation -- Dramatic and philosophic terms for essence -- "Tragic" terms for personality types -- Recapitulation -- Imagery at face value -- Identification -- Identification and "consubstantiality" -- The identifying nature of property -- Identification and the "autonomous" -- The "autonomy" of science -- "Redemption" in post-Christian science -- Dual possibilities of science -- Ingenuous and cunning identifications -- Rhetoric of "address" (to the individual soul) -- Rhetoric and primitive magic -- Realistic function of rhetoric -- II Traditional principles of rhetoric -- Persuasion -- Identification -- Other variants of the rhetorical motive -- Formal appeal -- Rhetorical form in the large -- Imagination -- Image and idea -- Rhetorical analysis in Bentham -- Marx on "mystification" --^