Title: The design of things to come : how ordinary people create extraordinary products /
Authors: Vogel, Craig M.; Cagan, Jonathan, 1961-; Boatwright, Peter.
Publisher: Wharton School Pub.,
Year: 2005
Subjects: New products.; Product management.
Abstract: "The Design of Things to Come profiles a new generation of innovators, revealing exactly how they are inspiring people and shepherding their visions to profitable reality. These design revolutionaries have a healthy respect for the huge cultural and economic forces swirling beneath them, but they are daring to surf the biggest waves ... and deliver today's most powerful breakthroughs."--Jacket.
Contents: The new breed of innovator -- Pragmatic innovation: the new mandate -- The art and science of business -- Identifying today's trends for tomorrow's innovations -- Design for desire: the new product prescription -- The powers of stakeholders: people fueling innovation -- B-to-B innovation: the new frontier of fantasy -- Making decisions for profit: success emerging from chaos -- A process for product innovation -- Creating a blanket of IP to protect your brand from the elements -- To hire consultants or build internally: that is the question -- Epilogue: The powers of innovation: the new economy of opportunity.