Title: The Patterson principles of selling /
Authors: Gitomer, Jeffrey, 1946-
Publisher: John Wiley & Sons, Inc.,
Year: 2004
Subjects: Patterson, John Henry,; Selling; Success in business
Contents: A walk in the graveyard -- Where did John Patterson get his concepts and strategies? -- Quotes underlined by the hand of John Patterson taken from the book "He can who thinks he can" -- Principles are driven by truth -- The evolution and power of the receipt -- The evolution of the primer -- The probable purchaser -- The 32.5 Patterson principles of selling -- The tradition of the Point club -- Traditions of success and principles for life -- The power of the flipchart -- The legend of the -- World's fair -- The untapped power of the probable purchaser -- How to live the principles -- Ring the register -- The Patterson principles of selling.