premise: This year, following criticism by some Christian groups that called for boycotts, it has reversed course and is going with Christmas in a big way.
  Stores that have chosen to remain politically correct are exposing themselves to the wrath of Christian groups like the Liberty Counsel, which is advertising a "naughty and nice" list featuring retailers that use the "C word" and others that are sticking with "holiday".
  Several groups have also launched crusades to "Save Merry Christmas" and are selling buttons and bumper stickers defending the religious holiday.
  "It's ridiculous that Americans have to think twice about whether it's OK to say Merry Christmas," noted Joe Infranco, senior counsel at the Alliance Defense Fund, a Christian legal aid group.
  Those sickened by the war of words and eager to see the bah-humbug season over have launched tongue-in-cheek campaigns calling for the holiday to simply be scrapped.
   Why are stores choosing to go with Christmas in a big way?
hypothesis: sickened by the war of words