premise: Runco 's been back at the drawing board and they have some new TV 's and new technology to show for it . First thing first though , we have to tell you about the new OPAL , or optical path alignment , image enhancement technology . First off , OPAL uses Ambient Light Rejection to reduce screen glare up to 20 times , enhancing image clarity in high ambient light environments without additional backlight brightness . Why did the company develop technology to reduce screen glare ?
hypothesis: Because the company has some new TV 's .