premise: If there 's one thing Sony 's lacked since it started the PlayStation brand , it was a viable mascot . Back in the day , it looked like Crash Bandicoot would have the honor , or maybe Lara Croft , but no character ever felt truly representative of Sony 's hardware in the same way that Mario did with Nintendo , Sonic did with Sega and even Master Chief does with Microsoft . However , maybe with LittleBigPlanet and Sackboy , Sony has found its ambassador . Why does Sony need a mascot ?
hypothesis: Because they found an ambassador .