premise: Marketing automation tools are an important element in marketing for businesses . Many marketing automation tools are computer based and some Internet based so that the marketing team can reach a lot more consumers than ever before . There are different types of software that can be useful to market automation . Before picking automation software , it is good to know what the company 's marketing needs are . What might happen if one chooses marketing tools for a company without assessing what their needs might be ?
hypothesis: The company 's need may not be met because they may require a specific focus for their marketing