premise: Each banner represents on of the 5 areas of focus . Most churches have areas of focus , core values , mission / purpose statements , but these guys really put this into practice . Even as an outsider I was able to discern quickly what matters most to this church . Communicating , to an outsider , that which is the very most important thing can be very challenging in church work . Why would the church want to communicate their values to an outsider ?
hypothesis: To connect with potential members that have similar beliefs