premise: SMART has thought of a way for busy people like us to be able to pay bills and do financial transactions easily and conveniently even when we 're out of town . This campaign is perfect for us . We 're happy to do this because SMART is one of the most credible brands in the country . " Movie deals , recognition for his talent , a string of endorsements , a healthy family and love life , a great future ahead , what more can John Lloyd Cruz ask for ? What 's a possible reason SMART has thought of a way for busy people to be able to pay bills and do financial transactions easily and conveniently ?
hypothesis: Because the campaign is perfect for the writer .