premise: Two charities have delivered a petition to the Prime Minister that has been signed by over 35,000 people. The petition, jointly organised by the 'Health Food Group (HFG) and 'Happy Heart and Mind is calling for a ban on junk food adverts before 9pm on any channel. The Government is also being urged to tighten advertising regulations and protect children in this regard more widely. The current regulations restrict junk food adverts from being showing during children's programming but there is nothing to stop them being shown during popular family slots, such as Saturday evenings when many children watch television with their families. Casey Stemp coordinated the petition and is a strong advocate of the proposed changes. 'By removing junk food adverts from television at any time before 99m, we would be seeing a simple, popular and effective move that would help parents to tackle the increasing desire of young people to consume such foods. ' The loopholes that junk food companies find mean that our younger generation are faced with a constant bombardment of junk food adverts. As future generations are becoming more and more obese, we have to look for opportunities to alleviate the temptations they are facing on a daily, if not hourly basis!
hypothesis: Saturday evenings are a time when many families would be tempted to indulge in junk food.