premise: Tourism is big business. The annual profit and popularity of several top tourist attractions in the United Kingdom has been researched and presented by visitengland. com. Almost 30 million international visitors travel to London every year, marking the city as the most popular international travel destination in the world. In 2011, Londons most popular tourist attraction was the British Museum. The second most popular destination was Madame Tussauds. Outside of the capital, popular tourist destinations include Alton Towers and the Cadburys Factory. Tourist attractions contribute over two billion pounds to the UK economy and can be seen as one of the most profitable sectors. This information has not bypassed local authorities keen to bolster their income; some are spending hundreds of thousands of pounds on publicity drives. Whilst Essex County Council wont receive a penny from ticket sales, they are part-funding a new stadium in the hope that the increased spending by visitors will filter through to them in the form of business rates and local taxes.
hypothesis: In 2011 the British Museum received the most visits of any tourist attraction in the UK.