\begin{table}[h]
\centering
\begin{tabular}{|l|l|}
\hline
\textbf{Smith et al. 1996} & \textbf{FTC 2000} \\
\hline
Collection & \textbf{Notice:} Data collectors must disclose their information practices collecting personal information from consumers. \\
\hline
Unauthorized Secondary use (internal and external) & \textbf{Choice:} Consumers must be given options with respect to (1) whether and (2) how personal information collected from them may be used for purposes beyond those for which the information was provided. \\
\hline
Errors & \textbf{Access:} Consumers should be able to view and contest the accuracy and completeness of data collected about them. \\
\hline
Unauthorized access & \textbf{Security:} Data collectors must take reasonable steps to assure that information collected from consumers is accurate and secure from unauthorized use. \\
\hline
\end{tabular}
\caption{Privacy Concerns and Fair Information Practices Principles}
\label{table_1}
\end{table}

Based on this overlap, we thus define privacy policy statement adequacy as a second order construct, comprising of perception of the Web users that the website (via privacy policy statement) is demonstrating adequate measures to handle their information privacy concerns related to collection, unauthorized secondary use, errors, and unauthorized access. Based on the ELM, individuals with high PC should be influenced by the adequacy of the privacy policy statement.

Hypothesis 2. For individuals with high privacy concern (and not for those with low privacy concern), perceived adequacy of the privacy policy statement is associated with trust in the website.

\subsection{Peripheral Cues}

\paragraph{Perceived Website Information Quality.}
The study by Nicolaou et al. \cite{Nicolaou_2006} demonstrated that users' ``cognitive beliefs about the favorable or unfavorable characteristics of the currency, accuracy, completeness, relevance, and reliability'' of the information during an exchange session can help build trusting beliefs. Since low PC individuals look for cues to deduce the quality of a website's privacy-policy statement, they are more likely to rely on the contents of websites for which they have to expend cognitive energy anyways. Hence, information quality is a strong cue for judging a website's privacy policy.

Hypothesis 3. For individuals with low privacy concern, perceived website information quality is associated with trust in the website.

\paragraph{Other Cues.}
Trust seals like BBBOnline$^{TM}$ and TRUSTe$^{TM}$ increase consumer perceptions of a site's trustworthiness through transfer. Research \cite{Consumers_International_2002} has found that website presentation quality (design quality) and availability of the contact details of the physical entity behind the website are associated with trust in the website. Web users rely on design quality of the website to ascertain the degree of trust they can assign to the website. High design quality lowers risk beliefs associated with the website, and hence enhance the degree of trust. Users who lack the necessary motivation to delve deeper use such cues to quickly make an impression about the trustworthiness of the site. This is in line with the ELM. The individuals with low PC are in a low elaboration state and rely on these peripheral cues for trust formation or enhancement.

Hypothesis 4. For the low PC individuals, perceived presence of third party endorsements is associated with trust in the website.

Hypothesis 5. For the low PC individuals, perceived presence of company information is associated with trust in the website.

Hypothesis 6. For the low PC individuals, perceived website design quality is associated with trust in the website.