\section{ADV - ADVERTISING}

ADV Class Schedule (https://courses.illinois.edu/schedule/DEFAULT/DEFAULT/ADV/)

\subsection{Courses}

\subsection{ADV 150 Introduction to Advertising}
credit: 3 Hours. (https://courses.illinois.edu/schedule/terms/ADV/150/)

Introduction to the practice and profession of advertising. Course material covers various functional areas of advertising and integrated brand promotion, including account planning, creative, media, research, consumer behavior, sales promotion and interactive advertising. Topics also include how advertising relates to society in cultural, social, ethical and regulatory contexts. Open to all undergraduate majors. This course satisfies the General Education Criteria for: Social Beh Sci - Soc Sci

\subsection{ADV 175 Introduction to Multicultural Advertising}
credit: 3 Hours. (https://courses.illinois.edu/schedule/terms/ADV/175/)

Examines the multifaceted role diversity (including racial, gender, orientation, ability status) plays in the delivery and reception of advertising. Additionally, it examines the development of diversity as a marketplace practice and on the development of the advertising industry. We'll analyze advertising using a historical, cultural, and social perspective and address issues of diversity in the industry. We will also critically review current issues of multicultural, transcultural and multidimensional advertising and marketing. In the process we'll grapple with current theories on race and implicit / explicit bias and prejudice and their impact on the production of advertising and consumer communications. This course satisfies the General Education Criteria for: Cultural Studies - US Minority

\subsection{ADV 199 Undergraduate Seminar}
credit: 1 to 5 Hours. (https://courses.illinois.edu/schedule/terms/ADV/199/)

May be repeated to a maximum of 12 hours in separate semesters, if topics vary.

\subsection{ADV 200 Data Literacy}
credit: 3 Hours. (https://courses.illinois.edu/schedule/terms/ADV/200/)

No matter what your major, or the job you plan to get, becoming fluent at working with data is a sought-after skill. Through lectures and guided workshops, this course provides hands-on training on fundamentals of data exploration (asking the right questions), data gathering and data analysis (understanding and describing the situation) as well as communicating with data (telling a compelling story through data visualizations). Students learn how to find datasets in online archives and repositories, and are introduced to the commonly used software packages and techniques (spreadsheets, text analytics, social computing). We also focus on critical issues such as data ethics and privacy. We also learn basic computer programming aimed at data analysis. No prior knowledge of research methods, statistics or programming is required. This course satisfies the General Education Criteria for: Quantitative Reasoning I

\subsection{ADV 201 Social Media and Personal Branding}
credit: 3 Hours. (https://courses.illinois.edu/schedule/terms/ADV/201/)

Creating a personal brand is no longer a nice-to-have; it's expected and vital to social media influencers, student athletes and online celebrities. This course focuses on practical strategies for building and maintaining a strong personal brand on social media for career advancement and social influence. Students will develop advanced social media strategy skills and identify risks involved in online reputation management. This course will help you create an authentic personal brand and amplify your career.

\subsection{ADV 212 Advertising History}
credit: 3 Hours. (https://courses.illinois.edu/schedule/terms/ADV/212/)

In this course, you will develop a rich knowledge base of advertising and the advertising industry as it has evolved in the United States over the last two centuries. Included will be an analysis of the key events, forces, people and technology. Credit is not given for ADV 212 if credit has been earned in ADV 312. This course satisfies the General Education Criteria for: Humanities - Hist Phil

\subsection{ADV 222 Copywriting}
credit: 3 Hours. (https://courses.illinois.edu/schedule/terms/ADV/222/)

For students considering a career in persuasive writing or just striving to become better creative thinkers and communicators, this course explores advertising copywriting concepts, processes and best practices. We'll craft headlines, body copy and scripts for a variety of media, all in the context of audience, strategy, design and the Big Idea. Writing-intensive and portfolio-building, with consideration for cultural trends and artificial intelligence. Credit is not given for this course and ADV 400: Copywriting. This course will use the Packback plug-in app on Canvas, which comes with a small usage fee (up to \$25). Prerequisite: ADV 150. Restricted to Advertising majors or instructor approval.

\subsection{ADV 250 Advertising and Brand Strategy}
credit: 3 Hours. (https://courses.illinois.edu/schedule/terms/ADV/250/)

Designed to help students acquire brand decision-making skills. Advertising and marketing theories, practical problems and traditional cases will be studied as they learn to build a strong brand strategy that will lead to a strong brand advertising strategy. This encompasses every facet of making advertising decisions for a brand. This involves understanding the content a consumer requires, how the consumer will come in contact with the brand, and what is the goal of the connection between consumer and content/contact. Credit is not given toward graduation for ADV 250 and ADV 283.

\subsection{ADV 270 Principles of Sales}
credit: 3 Hours. (https://courses.illinois.edu/schedule/terms/ADV/270/)

This course focuses on the development of the sales process and the role of sales and sales people within organizations. It will also consider consultative and persuasive selling and interpersonal relationship building. It will include sales proposals, and simulation exercises that will reinforce concepts learned within the classroom. It will also feature exposure to sales experts from different areas of business.

\subsection{ADV 280 Introduction to Advertising Media}
credit: 3 Hours. (https://courses.illinois.edu/schedule/terms/ADV/280/)

Students will be introduced to advertising in media, including an understanding of the contemporary media landscape and the ways in audiences use media. We will primarily discuss media concepts and media tools that are commonly used by advertising professionals to collect and interpret media insights for advertising.