document: title: Runkeeper _5
sentences: This privacy policy applies to all personal data that is collected and         used by us when you create an ASICS ID account or another ASICS account, when         you visit or use the websites, applications, web shops, online, mobile, instore         or other services of ASICS (Services), when you purchase our products in our         stores, participate in events or contests of ASICS or interact with us through         social media or otherwise.
For purposes of this privacy policy, personal data         means any information through which we can identify you, as further described         below in Personal Data We Collect.
ASICS is an international athletic equipment company, with headquarters         in Japan and establishments worldwide.
Our name is an acronym for the Latin         phrase Anima Sana In Corpore Sano (sound mind and sound body).
ASICS was         founded on the belief that sports is the best way to create sound mind and         body.
Our brands include ASICS, ASICS Tiger, Onitsuka Tiger, Haglfs and         Runkeeper.
ASICS Corporation, 7-1-1, Minatojima-Nakamachi, Chuo-ku, Kobe 650-8555         Japan is responsible for using your         personal data, together with other ASICS companies, such depending on where you         live and which of our products you are purchasing or which of our Services you         are using.
An overview of the applicable responsible ASICS companies as well as         their representatives and when they will be using your personal data can be         found here.
ASICS Corporation and the applicable responsible ASICS company will be referred         to hereafter as ASICS or we.
The information we collect about you when you buy our products or use our         Services may include the following (jointly referred to as: personal data).
Your contact details.
Your name, postal address                  and other contact details, such as your telephone number and e-mail address.
Your account data and                  electronic identification data (including data added thereto).
Your ASICS ID account or                  other ASICS account (if you have made such an account with us) and other                  electronic identification data (such as IDFA, GAID, IP address, MAC address)                  and the data you add to your ASICS ID account or other ASICS account, such as                  your password, your date of birth, your gender, your language of preference,                  the time zone you live in, your picture and other information you may share                  with us.
Information regarding your                  use of our online Services.
This may include data regarding the pages you                  visit, the products and services you like and the content of your abandoned                  shopping cart.
Your purchases in our stores                  and online.
The data we collect if you purchase a product or use a Service in one of our                  stores or online, such as the amount and date of your purchase, the product you                  purchase or Service you use, location of the store, the website or app through                  which you make your purchase, payment method, payment status, discount,                  delivery method and delivery address.
Your leisure activities,                  interest and events.
This includes information regarding events we organize or sponsor,                  including your interest in and registration to those events (including the date                  and place of the event and your personal targets), as well as your reason for                  running and other fitness activities, whether you prefer to run alone or with                  friends and what other sports you enjoy.
Your training and running                  data.
The training and running data that you fill out on or generate through the use                  of our Services or that you import from other apps or services from our                  partners or third parties, including your running experience and current                  running abilities (the distance you can run and the time that you can run it in),                  your training goal (aimed distance and race time), performance (distance and                  race time, records), training schedule (date, duration and type), your type of                  running (trail running, natural running or speed running) and your fitness activities.
Your details regarding                  contests.
The data we collect if you participate in a contest.
Your reviews.
The opinions, experiences,                  preferences and interests, and product or event reviews that you publish on our                  websites or share with us online or through social media, such as your                  experiences and tips regarding gear, your race day and your training schedule..
Your communication data.
Your requests, any complaints you may have and any other data that we                  receive if we communicate with you via e-mail, online or via social media.
We also collect information you voluntarily provide to us in relation to         your physique, condition or nutrition in order to customize and enhance your         experience when using our products and Services.
These personal data may  by         itself or in combination  reveal information about your (physical) health.
The special categories of personal data include:
Activity data and other                 information you provide when using the Services.
Your foot and clothes size and other personal                 measurement information and activity data that you voluntarily                 share with us through the                 use of the Services, such as weight, height, heartrate, calories burned, steps                 taken, nutritional information, sleep activities, other activity data (type,                 duration and frequency of fitness activities, distance, speed, pace, step                 count) and injuries.
Your running specifics.
Your current running shoe,                 which running type you are and the level of your running.
Your test and measurement                 results.
Measurement data we collect if you participate in one of our tests or                 measurement programs, such as Foot ID, Motion ID, Running Lab, 3D foot shape                 measurement, leg alignment measurement, body composition measurement, leg                 strength test, running form test, aerobic test and similar measurement programs                 and tests.
Measurement data that we collect during our tests may also include                 heartrate, blood pressure, oxygen level in blood, fat and muscle mass weight                 and percentage, BMI, BMR, strength and endurance.
In addition, when using our Services,         we may also collect and use exact information regarding your location,         such as GPS, accelerometer, your running route (including precise location data         that shows your geographical position).
We will only use health and location data you voluntarily provide us and         such only with your prior consent or under your direction to do so and only for         the purposes set out in this Privacy Policy.
You may refuse or revoke your         consent at any time, as set out below (see Your Rights).
ASICS collects and uses your personal data for         the purposes set out below.
Please be informed that insofar ASICS already holds         information about you, ASICS may use that information for the same purposes.
In order to manage and         handle your purchases (online and in our stores) and to provide you with the         Services you requested from us, including handling your requests, we use your         contact details, your account and electronic identification data, information regarding your         purchases in our stores and online, information regarding your         leisure activities, interest and events, information regarding your         training and running data (including your fitness activities), your         Contest data, your communication data and  after your consent thereto  information         regarding your Personal measurement, your running specifics, your tests, measurement         results, and your location data.
Any information referred to         above in the section Personal Data We Collect may be used to         maintain appropriate business records, to comply with lawful requests by public         authorities and to comply with applicable laws and regulations or as otherwise         required by law.
We will use your contact details to send you newsletters         or general         marketing materials as well as surveys about Products         and Services you have purchased.
At any time, you may opt out of receiving         such marketing materials by following the instructions in any communication you receive from us.
You can also control these preferences in your profile settings and device.
We will use the personal         data referred to above in the section Personal Data We Collect in order to improve         our products and Services as well as to understand our customers both on an         aggregated and on an individual basis.
In order to do so, we may combine the         data we have obtained about you from the different ASICS entities that have         collected your personal data (if applicable).
This also means that we analyse         your use of our products and Services and we use this information to improve         our products and Services and to give you a better user experience (e.g., we         analyse what web pages you visit, which products and Services you use and like,         how you use these products and Services, which enables us to create personal         profiles and to assess what may be interesting to you, which recommendations we         can give you when you purchase our products or use our Services (such based for         example on your previous purchases and use of our Services)).
Creating such         personal profiles of our customers, also enables us to send you marketing         materials that directly relate to your use of our products and Services, if you         have chosen to receive such materials.
We may also enrich your         personal data with data from other third party sources, such as weather         forecasts based on your location (expected temperature, humidity, wind) and         traffic forecasts (chance of air pollution), for example to further customize         your training plan, allow you to adjust a specific run to the concrete         circumstances or provide you with more detailed information about your runs.
The personal data referred         to above in the section Personal Data We Collect may also be used by         ASICS:
to generate aggregated                 statistics about the users of our products and Services;
to assist in security and                 fraud prevention;
for system integrity                 purposes (preventing hacking, cheats, spamming, etc.
);
to remind you per email of                 your abandoned cart or send you an order confirmation;
to facilitate our business                 operations, to operate company policies and procedures;
to enable us to merge, sell,                 acquire, or transfer assets; and
for other legitimate                 business purposes permitted by applicable law.
We may use the personal data         referred to above in the subsection Special Categories of Personal Data (i.e.
health data and location data) for the purposes set out in this ASICS         Privacy Policy but we will only do so after we have received your consent         thereto.
We may use your personal data referred         to above in the section Personal data we collect         for marketing purposes based on your profiles via         email, SMS, other electronic means or otherwise, but we will only do so after         we have received your consent to do so.
We also use your personal         data referred to above in the section Personal data we collect based on your consent, if you subscribe to receiving our         newsletters or participating to our surveys.
You can withdraw your         consent at any time; see the section Your Rights below.
We may share your personal data with the         following parties:
Data controllers within the                 ASICS Group.
Your                 personal data will be shared between the responsible ASICS companies that may                 use your personal data as described in this Privacy Policy.
An overview of the                 relevant responsible ASICS companies can be found here
Service Providers and Processor.
We engage third party vendors, agents, service                 providers, and affiliated entities to provide services to us on our behalf,                 such as support for the internal operations of our websites, online stores                 (including payment processors and third parties we use of sending your orders                 to your home address), Services (e.g., technical support processing), as well                 as related offline product support services, data storage and other services.
In providing their         services, they can access, receive, maintain or otherwise process personal data         on our behalf.
Our contracts with these service providers do not permit use of         your information for their own (marketing) purposes.
Consistent with applicable legal requirements, we         take commercially reasonable steps to requirethird parties to adequately         safeguard your personal data and only process it in accordance with our         instructions.
Partners.
Sometimes ASICS offers you                 a service or application in co-operation with partners.
We may also disclose                 your personal data to those partners, but only where you have                 consented or requested that we do so.
If you win a contest or sweepstake, we                 may disclose the names of winners online.
We may also share your information                 with third party partners and co-sponsors, where relevant; in such cases, we                 will clearly notify you of the sharing, and you will have the choice                 not to participate or to otherwise object to such sharing.
Third parties in case of                 legal requirement.
We may also disclose                 your personal data if we believe we are required to do so by                 law, or that doing so is reasonably necessary to comply with legal processes;                 when we believe necessary or appropriate to disclose personal data to law                 enforcement authorities, such as to investigate actual or suspected fraud or                 violations of law,breaches of security, or breaches of this Privacy                 Policy; to respond to any claims against us; and, to protect the rights,                 property, or personal safety of ASICS, our customers, or the public.
Corporate Transaction.
In addition, information about our customers, including personal data,                 may be disclosed as part of any merger, sale, transfer of ASICS assets,                 acquisition, bankruptcy, or similar event.
With Consent.
We may also disclose                 information about you, including personal data to any other third parties,                 where you have consented or requested that we do so.
Notwithstanding anything else in this Privacy         Policy, we may share aggregate or de-identified information with third parties         for research, marketing, analytics and other purposes, provided such         information does not identify a particular individual.
We and our third party providers use cookies, clear GIFs/pixel tags,         JavaScript, local storage, log files, and other mechanisms to automatically         collect and record information about your browsing activities, and use of the         Services.
We may combine this activity information with other personal data         we collect about you.
Generally, we use this activity information to understand how our         Services are used, track bugs and errors, improve our Services, verify account         credentials, allow logins, track sessions, prevent fraud, and protect our         Services, as well as for targeted marketing and advertising, to personalize         content and for analytics purposes.
For         more detailed information about these mechanisms and how we collect activity         information, see our Cookie Policy
Do-Not-Track.
Please note we do not                 respond to browser do-not-track requests.
You may, however, disable certain                 tracking as discussed in the applicable Cookie Policy.
When you participate in various social media         forums like Facebook, Twitter, Yammer, Pinterest, Instagram, LinkedIn, etc.,         you should be familiar with and understand the tools provided by those sites         that allow you to make choices about how you share the personal data in your         social media profile(s).
ASICS is bound by the privacy practices or         policies of these third parties, so we encourage you to read the applicable         privacy notices, terms of use and related information about how your personal         data is used in these social media environments.
Also, depending on the choices you have made         regarding your settings on various social media sites (and/or in combination         with your settings on the ASICS pages), certain personal data may be shared         with ASICS about your online activities and social media profiles (e.g.
interests, marital status, gender, user name, photo, comments and content you         have posted/shared etc.
).
Our online Services are not directed to children         under 13 years of age.
If you believe we         have collected information about a child under the age of 13, please contact us         (see Data Protection Officer - Contact and Queries below) so that we may take         appropriate steps to delete such information.
If you are at least 13 but under 16 years of         age, please get the consent of your parent or legal guardian before you give us         any personal data about yourself.
Your parent or guardian should contact the         ASICS company responsible for using your         personal data  the overview of the applicable ASICS companies can be found here and         provide us with their name, e-mail address and any other identifying         information that we may request.
ASICS needs this information in order to         verify that they have provided the necessary consent.
We may follow up by phone         or other means in some circumstances.
If you are at least 13 but under 16 years         of age, do not contact us or provide us with any personal data until after your         parent or guardian has sent us an e-mail consenting to your contact and provision         of such information.
Please be informed that we transfer and process any personal data you         provide to us to countries other than your country of residence.
The laws of         these countries may not afford the same level of protection to your personal         data.
ASICS will therefore seek to ensure that all adequate safeguards are in         place and that all applicable laws and regulations are complied with in         connection with such transfer.
More in particular for data transferred from         the EU to countries outside the EU, ASICS is using Intra Group Data Transfer         Agreements based on EU Model Clauses.
ASICS will take reasonable steps to ensure that your personal data are         properly secured using appropriate technical, physical, and organizational         measures, so that they are protected against unauthorised or unlawful use,         alteration, unauthorised access or disclosure, accidental or wrongful         destruction, and loss.
Your personal data will be retained for as long as         required for the above purposes or in so far as such is necessary for         compliance with statutory obligations and for solving any disputes.
ASICS retains your personal data for as long as required to satisfy the         purpose for which they were collected and used (for example, for the time         necessary for us to send you the newsletters you subscribed to, to provide you         with customer service, answer queries or resolve technical problems, etc.
),         unless a longer period is necessary for our legal obligations or to defend a         legal claim.
If you have created an ASICS ID account or another ASICS account with us,         we will delete that account and your personal data upon your request or 30 days         after it has become inactive.
We will consider your account inactive when you         havent used your ASICS ID account or another ASICS account for a period of 2         years.
Before your account becomes inactive, we will notify you to use your         ASICS ID or another ASICS account to prevent your account from being         inactive.
When we cancel your account, your personal data will be deleted, such         with the exception of your account data and your training and running         data in case you are using the RunKeeper app, which data will be stored for an         additional 4 years after your account becomes inactive (unless you ask us to delete         your data earlier).
Also, if we need to store certain types of your personal         data for a longer period due to legal requirements, we will store such data in         accordance with the mandatory periods.
You have the following rights concerning your personal data: right of access, right of rectification, right to erasure, right to restrict data processing, right to object against profiling and your right to data portability.
If you would like to contact us regarding any of these rights please click here
To the extent that we are relying on our legitimate interests to use your         personal data, you also have the right to object to such use (unless we can         either demonstrate compelling legitimate grounds for the use that override your         interests, rights and freedoms or where we need to process the data for the         establishment, exercise or defence of legal claims).
Without undue delay and not later than within a month, we will respond to         your request to invoke your rights consistent with applicable law.
You may revoke your consent for receiving         marketing communications at any time, free of charge by following the         instructions in any marketing communication.
You can also control these         preferences in your profile settings.
ASICS will then stop applying the         research results to you at an individual level and will stop sending you         marketing communications.
In case you wish to revoke your consent to ASICS using your health data         or location data, you can send an email to the ASICS company responsible for using your personal         data (an overview can be found here).
You can         also control these preferences in your profile settings and device.
In case you may have a question or complaint about how we process your         personal data, you can send an email to the ASICS company responsible for using your         personal data (an overview can be found here.
Alternatively, you may         consider lodging a complaint with a supervisory data protection authority.
In certain jurisdictions, additional or deviating rules and rights apply         to those set out in the section Your Rights above.
This is applicable in the         following jurisdictions: US,         Japan, South Korea.
You can click on your jurisdiction to see what         the relevant rules are.
Our websites and mobile applications contain links to third-party         websites; if you follow these links, you will exit our websites and         mobile applications.
While these third-party websites are selected with care,         ASICS cannot accept liability for the use of your personal data by these         organizations.
For more information, please consult the privacy statement of         the website you are visiting (if such a statement is provided).
We may change this privacy policy from time to time by posting the         updated version of the privacy policy on our websites and applications.
We will         give you reasonable notice on our websites of any material change.
The         effective date at the top of this policy indicates when such changes will         take effect.
We encourage you to visit frequently to stay informed about         how we use your personal data.
If you have any questions regarding the processing of your personal data         or this privacy policy, please contact the ASICS Data Protection Officer, or         the ASICS company responsible for using your personal data.
An overview of all contact         details can be found here.