document: title: privacy policy
text: ### Overall Privacy Statement

We take your privacy seriously. Because we gather certain types of information about our users we want to help you understand the terms and conditions surrounding the collection and use of that information. This privacy statement discloses the types of information we gather, how we use it, and how to correct or change it. These privacy practices apply to the Web site that you were viewing when you clicked through to this policy.

### 1\. What Personally Identifiable Information Does CBS Interactive Collect?

Our primary goal in collecting personal information is to provide you with the best and most useful content and services. Because we derive our revenue mainly from advertising, collecting information is essential to keeping our services free to users.

We collect personally identifiable information when you provide it to us, such as when you register on one of our sites, when you subscribe for a print magazine or an e-mail newsletter, when you use certain products or services, such as our Talkback service.Several of the services that we offer on our sites, such as our whitepaper database may require registration as a condition of use. Once you register with one of our sites you are no longer anonymous to us. CBSi may also receive information about you from other sources and add it to the information you have provided to us.

### 2\. What Anonymous Information Does CBS Interactive Collect?

### Cookies

Your Internet browser has a feature called "cookies" which store small amounts of data on your computer about your visit to any of our sites. You do not need to have cookies turned on to visit most of our sites, although active participation in certain areas of our sites may require cookies. Cookies alone tell us nothing about who you are unless you specifically give us personally identifiable information when, in which case we use the information to enhance your services in the ways described below. You may elect not to allow cookies to be collected by adjusting your settings on your browser. For more information about cookies and how to stop cookies being installed go here

### Web Bugs & Servers

We use technologies, including electronic images known as Web bugs--sometimes called transparent GIFs, clear GIFs, or beacons--that allow us to track general user traffic patterns. We also automatically receive and record information from our servers and from your browser, including your IP address, the time of your visit to pages on our site, and information about pages you visited. Unless you have registered for one of our products or services, the information we gather through the use of tracking technologies cannot be matched with any personally identifiable information about you unless you have specifically given us personally identifiable information, in which case we use the information to enhance your services in the ways described below.

We use cookies and tracking technologies in a variety of ways, including: 

  * Keeping count of return visits to our site or our advertisers' or partners' sites
  * Accumulating and reporting anonymous, aggregate (data collected in mass), statistical information on Web site and advertisement usage
  * Determining which features our overall user population likes best
  * Saving your password so you don't have to re-enter it each time you visit our sites
  * Display the most appropriate advertising based on your interests



### Third-Party Advertisement Servers

In the UK, we use the DoubleClick DART technology for serving advertisements on its web pages. To view the DoubleClick privacy policy please click here. You can opt-out of the DoubleClick ad-serving cookie via the DoubleClick privacy policy.

Additionally, some of our advertisers use third-party companies to serve their advertisements on our sites and, in some cases, in our HTML-formatted newsletters. In both cases, these third-party advertising companies employ cookie and Web bug technologies to measure advertisement effectiveness. We do not give any personally identifiable information to them as part of this relationship. Unless you visit the website of these companies and provide them with personally identifiable information about yourself, these tracking technologies tell those advertisers nothing about who you are. Our advertisers' use of tracking technology is subject to their own privacy policies.

### 3\. How Does CBS Interactive Use The Information?

CBSi uses the information we gather for four general purposes: 

  * To customise the advertising and content you see
  * To enhance the user experience in our network of sites. We use tracking information to determine how well each page performs overall based on aggregate user demographics and traffic patterns to those pages. This helps us continue to build a better service for you
  * To fulfill your requests for certain products and services, such as sending out electronic newsletters and enabling users to participate in polls, contests and forums.
  * To send you information you agree to receive about topics we think will be of interest to you



### 4\. How Does CBS Interactive Share The Information?

### Personally Identifiable Information

CBSi may make your personally identifiable information available to other companies or people when: 

  * We have your consent to share the information
  * We have engaged companies to work with or on behalf of CBSi to provide a product or service that you have requested, such as jobs by email announcements
  * You use co-branded services. When you use a co-branded service within our network of sites and you grant us permission to pass your registration information back to that service partner. Their use of your information is subject to their applicable privacy policies.
  * We respond to injunctions, court orders or legal process; or we believe that your actions violate applicable laws or any usage guidelines for specific products or services, or threaten the rights, property or safety of our company, our users, or others



### Aggregate Information

We aggregate personally identifiable information and discloses such information in a non-personally identifiable manner to advertisers and other third parties for marketing, promotional and other purposes. We do not disclose to these entities any information that could be used to identify you personally.

### Business Transfers

We are always seeking to improve our network of Web sites and our business. In accomplishing these objectives, we may buy or sell a company, or one or more of the companies in our corporate family may merge with or be acquired by another company. If we sell a business, we may transfer some or all of your information as a part of the sale in order that the service being provided to you may continue or for other business purposes.

### 5\. What Are My Options?

Users who would rather not provide any of the user data requested by our registration process do not need to register with us. You can still view much of the content and use many of the services offered by our sites without registering. We also give users the following options: 

  * Opt-in to receive our electronic newsletters or those of third parties when registering. Users who opt-in may remove themselves from mailing lists at any time through the subscription management pages or by following the instructions at the end of the e-mail they received from us;
  * Opting not to provide certain personal information when registering for a site, provided, however that you may not be able to utilize certain of our products or services without providing us with certain information. 



E-mail subscription-management tools for silicon.com

### 6\. How Can I Update My Personally Identifiable Information?

You can correct or change the information collected during registration for any site. The instructions for doing this can be found in our member services areas. Users may change this information at any time and as often as necessary. Users who are experiencing problems with our services or who have questions about how our services work can contact us using e-mail addresses at the bottom of this page.  
http://www.silicon.com/members/manage.htm?FNAME=R04B

### 7\. How Will I Know If The Privacy Policy Is Changed?

Any modifications to our privacy practices will be reflected first within this area of our network of Web sites. If there is a material change in our privacy practices, we will indicate on our sites that our privacy practices have changed and provide a link to the new privacy statement. If we are going to be using the information collected from users in a manner materially different from that stated at the time of collection we will send affected users written notice of the change.