document: title: privacy & cookies policy
text: VIEW OUR COOKIES POLICY

BBC Worldwide Limited (BBCW) is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). It is a UK based company operating in countries around the world through its subsidiaries. The information in these pages relate to the privacy practices of the companies in the BBC Worldwide group, (herein referred to as “BBCW”, “we”, “our” or “us”). 

BBCW respects your right to privacy and we take our related legal obligations seriously. We aim to be transparent at all times about our treatment of your information. You can read the full policy below for details about how your information will be used, when it may be disclosed to others and your rights in relation to the information we hold. If you find reading a policy a bit daunting or if you just want a quick snapshot of our approach then we suggest you start with Our Promise. 

## Who we are

BBCW exists to support the BBC’s public service mission and to maximise profits on its behalf. We do this through investing in, commercialising and showcasing BBC content around the world, in a way that is consistent with BBC standards and values.

We operate a variety of BBC-branded commercial services, such as TV channels, online shops, websites, games, mobile apps and live events. For more information please refer to our corporate website.

## Our Promise

1\. We will comply with applicable privacy and data protection laws and regulatory frameworks.

2\. We will only use your personal information to supply, improve and manage our services. Any additional or unusual uses of your information will be explained at the point of collection. 

3\. We will only send you marketing emails if you have permitted us to (and you will be given the opportunity to unsubscribe in each of our emails). 

4\. We will enable you to opt-out of usage tracking where possible; we track your use of our services to help us to tailor our content and advertising and to improve our services. We will not use information that identifies you personally but if you prefer, you may opt-out  here.

5\. We will not share personally identifiable information with unrelated third parties for their own use without your consent. We may share your information within our group of companies so that we can provide you with the best customer experience across our brands. 

6\. We will take appropriate steps to safeguard your information in accordance with industry standards but please keep in mind that no system can be guaranteed as 100% secure. 

7\. We will only keep your information for as long as we need it: (i) to provide you with a product/service; (ii) to improve our services; and (iii) for legal and audit purposes. 

8\. We will not actively collect personal information from under 13s and kindly ask that if you are under 13 you do not give us information about yourself or others. 

9\. We will give you control over the information we hold about you by enabling you to access, update and delete your information in-line with your legal rights. 

10\. We will take steps to ensure that our suppliers and licensees look after your information as we do, including where they are processing your information in countries that do not provide the same legal protection to your information. 

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## Our Privacy Policy

In the course of providing you with our services and through your interactions with us, BBC Worldwide may collect information about you and about your use of our services. We are committed to being transparent in our handling of personal information and we endeavour to comply with applicable privacy and data protection laws in the territories within which we operate. This policy describes the types of information we might collect, how we may use it and the circumstances in which we might disclose or transfer it: 

1\. SCOPE OF THIS POLICY AND YOUR CONSENT 

2\. INFORMATION WE MAY COLLECT

3\. HOW WE USE YOUR INFORMATION 

4\. SHARING & DISCLOSING YOUR INFORMATION 

5\. WHERE WE WILL STORE AND USE YOUR INFORMATION 

6\. HOW LONG WE WILL KEEP YOUR INFORMATION 

7\. CHILDREN USING OUR SERVICES 

8\. HOW WE SECURE YOUR INFORMATION 

9\. YOUR RIGHTS & CHOICES 

10\. CHANGES TO THIS PRIVACY POLICY 

11\. CONTACT US 

If you have any questions or comments about this policy or our approach to privacy please contact us at: BBC Data Protection We aim to reply to any queries within three working days. 

##  1\. Scope of this policy and your consent

This policy governs our processing of your information in relation to the products and services we supply to you. In addition to this policy, we operate policies relating to our use of Cookies (Tracking Technologies) and the provision of our services via Mobile Applications (“Mobile Apps”). The practices set out in those policies are governed by this overarching policy.

Please be aware that we also license our brands and content to other companies who may produce their own websites, events and digital content. We take reasonable steps to ensure that these companies clearly identify themselves and handle your information appropriately. However, when you use any service which is operated by a third party, the use of your information will be subject to their privacy policy and not ours. If you have any concerns, please contact us at: BBC Data Protection . Your use of our services constitutes your consent to the processing of your information described herein.

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##  2\. Information we may collect 

The type of information we collect will depend on the circumstances and the service you are using. For example, to sign up to a newsletter we may only need your name and email address but if you want to attend one of our events we may need to know your contact details, payment information and any access or dietary requirements. Generally speaking, we will collect information relating to you and/or your use of our services in the following ways: 

Personal information provided by you: 

This is usually information that identifies you as an individual or that enables us to contact you and can include your name, home and/or delivery address, telephone number, e-mail address, data of birth, demographical information, interests, preferences, payment information and photos or video footage. It can also include information that we have not requested but which you have volunteered, such as information provided during interactions with our customer service agents or via comments or other submissions you have made to our online services, such as online forums. 

In some circumstances you might provide us with information about other individuals, for example when using a ‘send to a friend’ feature or submitting a photo that includes their image. You must ensure you (1) have their permission to provide their information to us; and (2) you have made them aware of the terms of this privacy policy. 

Information collected automatically during your use of our services: 

When you use our services we automatically record information about your usage of those services, your interaction with our adverts and our emails as well as information about the device you are using and your internet connection. We do this in two ways: 

Log data: When you use our services, certain information gets recorded in our log files such as your device’s Internet Protocol (IP) Address, its unique ID, its operating system and location, and your browser type, the pages you viewed, cookie information and referral links (the link that sent you to a particular page). 

Tracking technologies (cookies): In conjunction with our log data we may use tracking technologies such as tags on our web pages and small data files which we store on your device (known as “cookies”). These technologies enable us to recognise your device and to track your interaction with our services, emails and adverts. We do not use these technologies to identify you and we do not intentionally collect or record personally identifiable information through these technologies. See our cookies policy.

Information collected via social media and other third parties:

When you choose to participate in or receive a service from us via social media, for example by entering a competition or playing a game on our social pages, we may collect information from you directly or the social network may share with us personal information about you. This can consist of information such as your name, profile picture, gender, e-mail address and date of birth. Please keep in mind that any information provided to us via a third party may also be subject to that third party’s privacy policy.

Information collected via specialist data companies: 

We sometimes use specialist data companies to provide us with information they hold about you to enable us to better tailor our advertising. For example, we might use anonymous information about your browsing on other sites to enable us to infer your interests and to put you into appropriate “market segments”. This information is not used to identify you as a person and we do not attempt to combine it with personally identifying information that we may hold. See our cookies policy.

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##  3\. How we use your information

We will use your information: (i) to deliver, improve and personalise our services to you in accordance with your preferences: and (ii) for our own legitimate business purposes and needs. Specifically, we may use your information to:

\- fulfil your product orders or to provide the service or information you have requested; 

\- administer your account(s);

\- send you service related communications;

\- manage our competitions (including publishing the names of winners where required);

\- respond to your requests and feedback;

\- contact you about a submission you have made to our online services (refer to our Code of Conduct);

\- analyse and/or improve our services;

\- personalise the way BBCW content is presented to you online;

\- deliver interest-based advertising based upon your browsing of our websites and others (find out more about our advertising and how to opt-out here;

\- prevent fraud or other potentially illegal activities (including copyright infringement);

\- block disruptive users and protect the safety of users of our services;

\- enforce our terms of service;

\- send you newsletters, offers and promotions relating to our brands and services and special promotions from our trusted partners in accordance with your email preferences; and

\- manage our email suppression list.

Where BBCW proposes using your personal information for any other uses we will ensure that we notify you first. You will also be given the opportunity to withhold or withdraw your consent for your use other than as listed above.

##  4\. Sharing & disclosing your information

Information shared among BBCW Group Companies

To improve your experience of our services and brands, information about your use of our services may be shared between BBCW group companies for the purposes of research, analysis, marketing and ad-serving. In addition, a BBCW company may provide data processing services on behalf of other companies within the group. For example, most of our newsletter subscription services are managed by the parent company, BBC Worldwide Limited, which is headquartered in the UK. 

Information shared with our suppliers

We use a number of third parties to perform business functions on our behalf, such as sending our newsletters, hosting our online services, providing our customer services and fulfilling product orders and processing payments. We only disclose the information necessary to enable these third parties to perform their services. Our suppliers are contracted to comply with our instructions and we require that they do not use your personal information for their own business purposes. 

Information shared via third party social buttons, widgets and other embedded content

Some of our online services carry embedded content controlled by third parties for services such as social sharing, recommended stories, commenting/reviewing, and displaying video or images. When you interact with these services they may collect information from and about you and your interaction with their content. This activity will be subject to the privacy policy of and your settings for your chosen network. Please be aware that they may track your activity, through the use of cookies or similar technology, without you needing to interact with them. If this concerns you, ensure you log out of their services before using ours. 

Information shared with other parties

We may disclose your personal information to law enforcement agencies, government/regulatory bodies, internet service providers and content protection organizations as required or allowed by law. For example, if you post inappropriate or objectionable content on our services or where we reasonably believe you may be in breach of the law, we may report your content and behaviour to relevant parties. 

Sale or transfer of all or part of our business or assets

We reserve the right to transfer your personal information in the event we sell or transfer all or a part of our business or assets so that the buyer can continue to offer you the online services. We will make reasonable efforts to provide you with advance notification of the transfer of your information in such circumstances. 

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##  5\. Where we will store and use your information

As described in the previous section, we may share your information with other companies in the BBCW group or with contracted third party service providers. These companies may be located in, or use IT equipment located in, countries different to that in which your information is collected. Where this is the case, we will take steps to ensure that your information receives an equivalent level of protection. 

BBC Worldwide is a global company which is headquartered in the United Kingdom (UK). Your information may be processed in the UK and other locations globally including in the United States where it may be subject to access requests from governments, courts, or law enforcement in the US. 

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##  6.How long we will hold your information for 

We will hold your personal information on our systems for as long as is necessary for the relevant service or as long as is set out in any relevant contract you hold with us, in accordance with our retention policy. Where you contribute to one of our online services, we will generally only keep your content for as long as is reasonably required for the purpose(s) for which it was submitted. 

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##  7\. Children using our services

Except where otherwise indicated, we do not knowingly collect or store any personal information from children under the age of 13. If you are aged 12 or under, we request that you do not provide us with information relating to you or to others. Please seek the guidance of your parent or guardian before using our services. 

If you are the parent or guardian of a child who is aged under 13 and you become aware that your child has provided us with information without your consent, please contact us at: BBC Data Protection  We will delete such information from our records within a reasonable time. 

Older children

Depending on the service, we may also seek to obtain the consent of your parent or guardian if you are under the age of 16. Further, we only send commercial marketing communications to individuals aged 16 or over.

If appropriate, we will take steps to determine the age of persons submitting their information to us.

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##  8\. How we secure your information 

We maintain appropriate organisational and technological safeguards to help protect against loss, misuse or unauthorised access, disclosure, alteration or destruction of the information we hold about you. We also seek to ensure our service providers do the same. Unfortunately, no system can be guaranteed as completely secure and there is an inherent risk in transmitting information over the internet. It may be possible for an unrelated party to intercept or access such transmissions unlawfully. 

If you believe that your personal information under our control has been compromised, including access to any accounts you hold with our services, please contact us immediately using the details below. 

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##  9\. Your rights & choices 

Communication Preferences and Opt-outs 

If you wish to stop receiving marketing communications from us then please click on the “unsubscribe” link at the bottom of the relevant newsletter. Please note that this will not unsubscribe you from all communications, only the newsletter in the question and as such you will need to perform this action for each of the newsletters you are subscribed to. If you wish to opt-out completely then please contact us at using the details provided below. Please note that you cannot unsubscribe from some service related messages.

In accordance with industry standards, we reserve the right to retain your record for a reasonable amount of time so we can ensure that we do not contact you in the future.

Advertising and Tracking Technologies

If you wish to opt-out of interest-based advertising or other forms of “tracking” please refer to our cookies policy. Be aware that opting out of interest-based advertising will not prevent adverts from being displayed to you but they will no longer be tailored to your interests.

Access and Correction

If you would like to know what information we hold about you, you may submit a request to us by using the contact details below. We will use reasonable efforts to supply, correct or delete personal information about you on our files within a reasonable time or as required by law.

Some requests may be subject to a small fee and, to protect your privacy, we will require you to prove your identity before granting access to your personal information. 

Deleting your information

If you would like us to delete your information from our records then please contact us using the details below and we will respond within a reasonable time. Please note that we may be required to retain certain information by law and/or for own legitimate business purposes.

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##  10\. Changes to this privacy policy

This Privacy Policy may be updated from time to time to reflect changes in law, best practice or in our practices regarding the treatment of personal information. If material changes are made to this Privacy Policy we will notify you by placing a notice on our relevant services. The date of the most recent revision will appear at the top of this page. If you do not agree to the changes, please do not continue to use our services. You should check this policy frequently for updates.

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##  11\. Contact us 

If you have any questions or comments about this policy or our approach to privacy please contact us at: 

Data Protection Officer  
BBC Worldwide Ltd  
MC2 A6, Media Centre  
201 Wood Lane  
London  
W12 7TQ  


Email us at BBC Data Protection 

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Updated on 3rd September 2014

BBC Worldwide (“BBCW”), our service providers and advertising partners use cookies and tracking technologies on our websites and mobile apps to enable us to analyse use of our online services, to improve and personalise your experience of our services and to serve advertising which, on some services, may be tailored to you based on your browsing behaviour and other data held about you.

BBCW respects your right to privacy and we aim to be transparent at all times about when, how and why data about you and your browsing behaviours may be used in connection with our services. We are committed to using cookies and tracking technologies fairly and in accordance with your privacy rights. This policy describes:

1\. WHAT COOKIES AND ONLINE TRACKING TECHNOLOGIES ARE

2\. HOW WE USE COOKIES

3\. ANALYTICS ON OUR SERVICES

4\. ADVERTISING ON OUR SERVICES

5\. YOUR CHOICES (MANAGING COOKIES AND OPTING OUT)

6\. OUR ADVERTISING ON OTHER WEBSITES

7\. HOW TO CONTACT US

To find out more about the company and our approach to privacy please read our Privacy Policy.

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## 1\. WHAT ARE COOKIES AND ONLINE TRACKING TECHNOLOGIES?

Web Browser Cookies  
A cookie is a small text file that is sent by a website to your computer or mobile device where it is stored by your web browser. A cookie contains limited non-personal data, usually a unique identifier and the name of the site. This enables a website to recognise you as you move around the site and/or each time you revisit. Cookies are used for a wide variety of purposes such as to keep you logged in or to remember what’s in your basket if you’re shopping online, to remember your preferences and settings, to analyse how the site is used by you, and to serve advertising to you.

Cookies may be served to you by the website you are visiting (a “first party cookie”) or by another organisation providing services to that website, such as an analytics company or advertising network (a “third party cookie”). They will either be stored for the duration of your visit (a “session cookie”) or they will remain on your device for a fixed period, which could be months or even years, to remember you across multiple browsing sessions (a “persistent cookie”).

Other types of local storage, such as Flash Cookies and HTML5 Storage  
Many websites use Adobe Flash Player to deliver video and game content to their users. Adobe utilise their own cookies which are used by the Flash Player to store data such as your preferences, and your viewing and browsing history.

HTML5 Storage is similar in concept to browser cookies in that the data is stored in your browser’s files, and it is used for similar purposes, however as this storage enables website publishers to store greater amounts of data, they will often use it to store usage data and preferences (alongside the unique ID usually stored in a cookie) instead of on their own systems.

Tracking technologies: web beacons/GIFs, page tags, script  
Web pages, emails and mobile apps may contain a small transparent image file or line of code to record how you interact with them. They are often used in conjunction with web browser cookies (or the unique identifier of your mobile device) and they are used to help website and app publishers to better analyse and improve their services and to target advertising based on your browsing behaviour and interests. For example by knowing which web pages you visit or which elements of a page you viewed, when and for how long, whether you viewed and/or clicked on an advert on the site or whether you opened or clicked on marketing emails sent to you.

Tracking via mobile apps  
When you use our Mobile Apps we may record unique identifiers associated with your device (such as the device ID, IP address, MAC address or IMEI number), your activity within the App and your network location. This information may be used to analyse and improve our services and, for Apps supported by advertising, to serve advertising to you.

For more information about information we collect from your use of our Apps, please see our Mobile Apps Privacy Policy

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## 2\. HOW WE USE COOKIES ON OUR ONLINE SERVICES

We use cookies and tracking technologies for a variety of reasons such as to enable us to recognise when you have logged in, to improve your experience of the services and to deliver advertising. In particular, we use these technologies for:

Strictly Necessary Purposes:  
to keep you logged in, to facilitate a purchase, to improve the security of our services and for system administration, such as preventing fraudulent or disruptive activity;

Functionality Purposes:  
to remember your preferences and settings and other functionality you have requested such as remembering your username and password so that you do not need to login each time you visit;

Analytics and Performance-Related Purposes:  
to record what you like and don't like on the website and the popularity of various elements of the website so that we can ensure that it works properly at points of high usage. We also use analytics companies to gather information regarding users of our services on our behalf using cookies, log file data and code which is embedded on our website.

Advertising Purposes:  
some of our websites contain advertising and all advertising that is served on our websites will be clearly marked with the word "Advertisement". Cookies and tracking technologies may sometimes be used to deliver advertising and marketing messages relevant to you - a common practice across the internet and known as online behavioural advertising. Please note this particular website does not use cookies for targeted advertising purposes.

More information about analytics and advertising is detailed below.

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## 3\. ANALYTICS ON OUR SERVICES

On our websites we use Google Analytics, and other similar services, to collect statistical information about how our websites are used. They use information such as your IP address, browser type and unique identifiers stored in (first party) cookies on your device to record how you interact with our website. On some services we also use Google Demographics and Interests data gathered via the Google DoubleClick cookie. We only use this data in aggregate form and we do not merge it with any other data we hold, however it is important to note that these reports are derived from Google’s (third party) DoubleClick cookie and device identifiers, which are also used for advertising.

These analytical services help us to know how many users we have, which parts of our sites are most popular, what browsers are used (so we can maximise compatibility), the country or region where our users are located, and the demographics and interests of our users. This enables us to better understand who is using our site and to ensure we are reaching our target demographic, and to improve and tailor our services accordingly.

OPT OUT: Click here to find out more about our analytics partners and to opt out.

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## 4\. ADVERTISING ON OUR SERVICES

Some of our services carry targeted or behavioural advertising, as well as non-targeted advertising, which helps us to pay for the delivery of these services to you. Our advertising partners use cookies accompanying the adverts to enable them and their advertisers to monitor the effectiveness of their ads (e.g. by using statistical analysis cookies).

We may also use cookies and your IP address to discover general information about which pages on our sites you visit and the country, city or region in which you are located. We sometimes combine this with information provided to us by third parties, together this information enables you to be grouped with other people with similar interests and places you in a market segment, such as “travel”, “autos”, or . We may then display advertisements which we believe people in your market segment will find relevant. We believe this makes the advertising more interesting and useful to you, and also helps us increase the value we get out of the site from our advertisers, and therefore ultimately gives us a greater ability to invest in great content for the benefit of all users.

We may also allow advertisers to use their own marketing data to target advertising campaigns on this website and as a result you may see advertising based upon website content you have been viewing on another website. For example, a retailer might use information about the products you browsed on their website in order to tailor their advert to you on this website. This information is not shared with us and we do not share information with the advertiser about your browsing of our website.

It is important to note that at no time do we or our service providers attempt to identify you individually nor do we create a profile of you for the purposes of delivering advertising. We are committed to following best practice in our use of online behavioural targeting technology and we at all times seek to comply with applicable regulatory frameworks, such as that of the European Digital Advertising Alliance. For more information about OBA please visit www.youronlinechoices.com.

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## 5\. YOUR CHOICES: MANAGING COOKIES AND “OPTING OUT”

Opting out of Analytics Cookies  
To find out more about the analytics services used on our websites and to opt-out please visit:

Opting out of Advertising Cookies  
The policy_texts below shows the 3 main associations that represent the advertising networks allowed on our sites. You can visit their websites to opt out of all cookies served by their members and they will explain what happens as a result of opting out. Typically, they will scan your device for a few seconds to see what cookies are currently set and then provide you with the facility to opt out on an individual basis or completely from all cookies. In opting out, a cookie will be set to let advertisers know not to use your data for targeted advertising purposes; you will still see adverts they just won’t be tailored to your interests. If you clear your cookies via your browser you will need to go through the opt-out process again.

Please note: The BBC Shop website does not carry targeted advertising.

Managing cookies and local storage on your device  
Web browser cookies: You can choose how web browser cookies are handled by your device via your browser settings including to refuse or delete all cookies. If you choose not to receive cookies at any time, the website may not function properly and certain services will not be provided. Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences or follow the instructions provided at: www.allaboutcookies.org/manage-cookies/, which provides information for the most common browsers.

Local Storage (Flash and HTML5): The most common browsers clear your locally stored data when you choose to delete/clear your cookies and web browsing data; consult the Help function of your browser for more details. Alternatively, you can manage which websites can store information (and how much) in Flash cookies by visiting the settings panel on the Adobe website.

The ‘Do Not Track’ (DNT) function on your web browser  
DNT is a feature offered by some browsers which, when enabled, sends a signal to websites to request that your browsing is not tracked, such as by third party ad networks, social networks and analytic companies. This website does not currently respond to DNT requests, however, you may opt-out of tracking for analytics and advertising purposes using the links provided above.

A uniform standard has not yet been adopted to determine how DNT requests should be interpreted and what actions should be taken by websites and third parties. We will continue to review DNT and other new technologies and may adopt a DNT standard once available.

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## 6\. BBC SHOP ADVERTISING ON OTHER WEBSITES

When browsing other websites you may see BBC Shop advertising campaigns which are tailored to you based upon your browsing of this website. We do not share information about your browsing on bbcshop.com with websites displaying our ads and nor do we collect information about you from other websites. This service is performed on our behalf by a specialist in online advertising, ValueClick, who are an active participant of the Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioural Advertising. You can opt-out of receiving interest-based ads by clicking on the IAB Adchoices link in the top right hand corner of the ads campaign on other websites. By clicking on this icon you can opt out of receiving ads from us and anyone else who is tracking them.

## 7\. HOW TO CONTACT US

If you have any questions or concerns about BBCW’s use of cookies and other tracking technologies, or if you believe there has been a breach of this policy, please email us at: dataprotection@bbc.com.

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