document: title: privacy policy
text: ### Privacy Statement

Effective as of: November 10, 2010

This privacy statement discloses the privacy practices for www.greatschools.org, a website owned and operated by GreatSchools Inc. If you have questions or concerns about this privacy policy, you should contact our management team by emailing info@greatschools.org. If you do not receive acknowledgment of your inquiry or feel that your inquiry has not been satisfactorily addressed, you can call us at (415) 977-0700. 

#### Information Collection and Use

GreatSchools Inc. collects information from our users at several different points on our website. GreatSchools Inc. is the sole owner of the information collected on this site. We will not sell, share or rent this information to others in ways other than as disclosed in this statement.

#### Cookies

GreatSchools Inc. deposits cookies on users' hard drives. A cookie is a piece of data stored on the user's hard drive containing information about the user. By setting a cookie on our site, a user does not have to log in a password more than once and saves time while on our site. Users who reject the cookie may still use greatschools.org, but they may be limited in some areas of our site.

Cookies can also enable us to track and target the interests of our users to enhance their experience. Some of the information about how our users experience our site, such as page views and specific pages visited, is logged by a third-party marketing company on our behalf, using cookies and Web beacons. Web beacons help us understand information such as what browsers our users have so that we are able to develop our site to best support our users. We control how this data may and may not be used. If you do not want to help us learn how to improve our site, you can "opt out" by clicking here: http://www.omniture.com/privacy#optout. 

GreatSchools is also working with QUANTCAST, a third party that provides new media measurement services that enable advertisers to view audience reports for websites. QUANTCAST utilizes certain technologies, including your IP address and information from cookies it places on your computer, that aggregate Internet activity to produce these reports and analyses. This activity is observed on a purely anonymous basis, no Personal Data is provided to QUANTCAST by GreatSchools and QUANTCAST does not collect or use any Personal Data relating to the individual doing the Internet browsing. For more information about QUANTCAST'S privacy policy, please go to http://www.quantcast.com/privacy.jsp

GreatSchools is also working with third-party companies to serve ads when you visit www.greatschools.org. These companies may use information (not including your name, address, email address or telephone number) about your visits to www.greatschools.org in order to provide advertisements on www.greatschools.org, other websites and other forms of media about goods and services that may be of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please click here.

#### Log Files

We use IP addresses to analyze trends, administer the site, track users' movement and gather broad demographic information for aggregate use. IP addresses are not linked to personally identifiable information.

#### Sharing

We share aggregated demographic information with our partners and sponsors. This is not linked to any personally identifiable information.

We use third-party vendors to provide services on the website, such as sending email messages to subscribers. The information that a user submits on the site will be provided to our vendor so that we may send GreatSchools communications to users who have 'opted in' to receive them. We may share your email address with our partners to offer you programs and services we are jointly promoting. You may opt-out of these communications at any time. Please note, however, if such communications include a link to a vendor's website or a co-branded partner page and you submit personal information to such vendor's website or a co-branded partner page, then the privacy policies and practices of such vendor's website or a co-branded partner page governs the use of your personal information.

We may, however, release information provided by a user to the extent it is required to be disclosed pursuant to a valid order or requirement of a governmental agency or court.

#### Links

This website contains links to other sites. Please be aware that GreatSchools Inc. is not responsible for the privacy practices of these other sites. We encourage our users to be aware of when they leave our site and to read the privacy statements of each and every website that collects personally identifiable information. This privacy statement applies solely to information collected by this website.

#### Newsletters

If a user wishes to subscribe to our newsletter or other email services, we may ask for contact information such as name and email address. This information is used to contact the user about the services on our site for which they have expressed interest. It is optional for the user to provide demographic information (such as child's grade level or ZIP code) but encouraged so that we can provide more personalized service.

From time to time, GreatSchools may email our newsletter subscribers a request to complete user surveys and/or events that we believe are of interest. This may include promotions from a related third-party sponsor.

#### Choice/Opt Out

Users who no longer wish to receive our newsletters or other communications can unsubscribe using the tools provided in every email message we send or from the subscription management page on the site.

#### User Surveys

From time to time, we request information from users and newsletter subscribers via surveys. Participation in these surveys is voluntary and the user therefore has a choice whether or not to disclose this information. Information requested may include contact information (such as name and shipping address), and demographic information (such as ZIP code, grade level). Contact information may be used to notify winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site.

#### Tell a Friend

If users elect to use our referral service for informing a friend about our site, we ask them for the friend's name and email address. GreatSchools Inc. will automatically send the friend a one-time email inviting them to visit the site. GreatSchools Inc. stores this information for the sole purpose of sending this one-time email. The friend may contact GreatSchools Inc. at info@greatschools.org to request the removal of this information from our database. 

#### Security

GreatSchools Inc. has implemented commercially reasonable technical and organizational measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration or disclosure. When users submit sensitive information via the website, GreatSchools Inc. uses commercially reasonable efforts to protect their information both online and offline. However, we cannot guarantee that unauthorized third parties will never be able to defeat those measures or use your personal information for improper purposes. Thus, you acknowledge that you provide your personal information at your own risk.

If and when our registration/order form asks users to enter sensitive information (such as credit card number and/or Social Security number), that information will be encrypted and protected with encryption software called SSL. While on a secure page, such as our order form, the lock icon on the bottom of web browsers such as Netscape Navigator and Microsoft Internet Explorer becomes locked, as opposed to unlocked, or open. To learn more about SSL, follow this link: http://www.openssl.org.

While we use SSL encryption to protect sensitive information online, we will use commercially reasonable efforts to protect personal user information offline. Only employees who need the information to perform a specific job (for example, our billing clerk or a customer service representative) will be granted access to personally identifiable information. Furthermore, all employees are kept up to date on our security and privacy practices. The servers that are used to store personally identifiable information are kept in a secure environment.

If you have any questions about the security at our website, you can send an email to info@greatschools.org .

#### Compromise of Security

In the event that personal information is compromised as a result of a breach of security, GreatSchools Inc. will promptly notify those persons whose personal information has been compromised, in accordance with the notification procedures set forth in this Privacy Statement, or as otherwise required by applicable law.

#### Correction/Updating Personal Information

If a user's personally identifiable information changes or if a user no longer desires our service, we will endeavor to provide a way to correct, update or remove that user's personal data provided to us.

#### Notification of Changes

As we continue to develop our website, this privacy policy likely will change. We will post all changes to this policy on this page and will indicate at the top of this page the policy's effective date. We therefore encourage you to refer to this policy on an ongoing basis so that you understand our current privacy policy. You agree to review this policy periodically since such changes, modifications, additions or deletions shall be effective immediately upon posting and your subsequent use after such posting shall conclusively be deemed to be acceptance by you of such changes, modifications or deletions.

#### Login Security

When you choose a password, either as a principal for your Enhanced School Profile or as a parent to join a GreatSchools community, the password is stored on the password-protected GreatSchools Inc. server. However, because Internet communications are generally not secure, you should be aware that when you send your password across the Internet to us, there is a possibility that an experienced hacker could intercept your password. However, we have no evidence to date that password information presents a serious security threat to warrant using a secure shell for this transaction.

#### A Notice About Our Advertisers

GreatSchools allows advertising by third parties. GreatSchools does not control linking practices of advertisers or sponsors and does not monitor or claim responsibility for any content or privacy practices of such website. Once you have clicked on an advertisement and have left the GreatSchools site, you must read the privacy policy of the advertiser or sponsor to see how your personal information will be handled.

GreatSchools may offer contests, sweepstakes, and promotions that are sponsored by third-party advertisers or sponsors. These third parties may obtain personally identifiable information that visitors voluntarily submit to participate in the activity. GreatSchools does not control the third parties' use of information.

GreatSchools may use an advertising server developed by a third party to display ads on our site. Some of these ads may contain cookies that are set by third parties (advertisers, sponsors). We do not have access to these cookies or any information that they contain. The GreatSchools privacy policy does not cover any use of information that a third-party ad server may have collected from you. For more information on ad serving, please click here.

We use third-party advertising companies to serve ads. These companies may use information (not including your name, address, email address or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.

#### A Notice About External Links

You will find links from GreatSchools to independently owned, controlled, and/or managed website whose content we believe will be of possible interest and value to our visitors. Additionally you'll see links from advertisers, sponsors and other partners that may use GreatSchools' logo as part of a co-branding agreement.

In many cases, these links represent cooperative projects or mutual links established with the organizations connected with these sites. We don't control the content of these links. These other sites may send you their own cookies, collect data, or solicit personal information. While we identify sponsor and advertiser areas of our websites, we do not control these cookies or the content of these third parties.

GreatSchools has partnered with other companies to provide certain services. In some cases, you may see GreatSchools' logo on another company's site. GreatSchools does not share any of your personally identifiable information with these partners and they do not share any information with us.

Once you leave our servers (you can generally tell where you are by checking the URL in the location bar on your browser), the use of any information you provide is governed by the privacy policy of the operator of the site you are visiting. That policy may differ from ours. If you can't find the privacy policy of any of these sites via a link from that site's home page, you should contact the site directly for more information.

We specifically recommend that parents or teachers monitor any new sites before children connect to them.

#### Public Forums

GreatSchools makes it possible for our users to share information through options such as school reviews, article feedback and message boards. Please remember that any information that is disclosed in these areas becomes public information. Consequently, you should exercise caution when deciding to disclose your personal information.

#### Our Commitment to Children's Privacy

Protecting the privacy of young children is especially important. For that reason, GreatSchools does not knowingly collect or maintain personal information through the website from persons under 13 years of age, and no part of our website is directed to persons under 13. If you are under 13 years of age, then please do not use or access the website at any time or in any manner. If GreatSchools learns that personally identifiable information of persons under 13 years of age has been collected through the website without verified parental consent, then GreatSchools will take the appropriate steps to delete this information.

#### Notification Procedures

It is the policy of GreatSchools to provide notifications, whether such notifications are required by law or are for marketing or other business related purposes, to our customers or website users, via email notice, written or hard copy notice, or through conspicuous posting of such notice on our website page, www.greatschools.org, as determined by GreatSchools in its sole discretion. Notwithstanding the foregoing, GreatSchools reserves the right to determine the form and means of providing notifications to our customers or website users.

Updated November 10, 2010