document: title: privacy policy
text: This Privacy Policy applies to the web site located at www.macsales.com (the "Site"), which is owned and operated by New Concepts Development Corporation and its subsidiaries and affiliates, including Other World Computing, Inc. (collectively, "OWC").

This Privacy Policy incorporates and is expressly subject to the Terms and Conditions for www.macsales.com available at www.macsales.com/terms. If you do not agree with our policies and practices, your choice is not to use our Site. By accessing or using this Site, you agree to this Privacy Policy.

### Our Commitment to Privacy

Your privacy is important to us. To better protect your privacy, we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. 

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### The Way We Use Information

Your privacy is important to us. OWC does not sell, trade, or rent your personal or contact information to other marketers. This has been our unwavering operating policy since 1988.

We do use information that we collect about you or that you provide to us, including any personal information: 

  * To present our Site and its contents to you.
  * To provide you with information, products or services that you request from us. To provide customer service to you, it is necessary for us to disclose information to our affiliates and other companies that work with us. We do not share your information with outside parties except as provided herein and to the extent necessary to provide you service and maintain our Site.
  * To fulfill any purpose for which you provide information.
  * To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
  * To notify you about changes to our Site or any products or services we offer or provide though it.
  * To allow you to participate in interactive features on our Site.



We may also use your information to contact you about our goods and services that may be of interest to you. If you do not want us to use your information in this way, please check the relevant box located on the form on which we collect your data (for example, our Sweepstakes entry form), or send us an e-mail stating your request to custserv@macsales.com. If we have sent you a promotional e-mail, you may also send us a return e-mail asking to be omitted from future e-mail distributions. Note, these opt outs do not apply to information provided to OWC as a result of a product purchase, warranty registration, or other transactions.

Finally, we may use the information we have collected from you to enable us to display advertisements to our advertisers' target audiences, as well as for auditing, research, and analysis to improve OWC's products and services and the Site.

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### Publicly Displayed Information is Public

You also may provide information to be published or displayed on public areas of the Site, or transmitted to other users of the Site or third parties (collectively, "User Contributions"). Your User Contributions are posted on and transmitted to others at your own risk. If you use a bulletin board or chat room on an OWC Site, you should be aware that any information you share is visible to other users. Information you submit to one of these forums can be read, collected, or used by other individuals to send you unsolicited messages. OWC is not responsible for the User Contributions you choose to submit. If you delete your User Contributions from the Site, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other Site users. Proper access and use of information provided on the Site, including User Contributions, is governed by our terms of use.

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### Cookies

A cookie is a small file that a website can place on your computer's hard drive in order to collect information about your activities on the site or to make it easier to use certain site functions. The cookie transmits this information back to the website's computer. Many users do not know that cookies are being placed on their computers when they visit websites. If you want to know when this happens, or prevent it from happening, you can set your browser to warn you when a website attempts to place a cookie on your computer.

As is true of most websites, we use cookies and similar technologies to gather certain information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We may use this information to analyze trends, personalize your shopping experience, administer the Site, track user movements around the Site, and to gather demographic information about our Site users as a whole. If you disable or refuse cookies, please note that some parts of this Site may then be inaccessible or not function properly.

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### The Information We Collect

We collect several types of information from and about our customers and users of our Site, including information:

  * by which you may be personally identified, such as name, postal address, e-mail address or telephone number ("personal information");
  * that is about you but individually does not identify you; and/or
  * about your internet connection, the equipment you use to access our Site and usage details



We collect this information:

  * Directly from you when you provide it to us.
  * Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses and information collected through cookies, web beacons, and other tracking technologies.



Information You Provide to Us. The information we collect may include:

  * Information that you provide by filling in forms on our Site. This includes information provided at the time of registering to use our Site, subscribing to our newsletter services, email registrations, posting material, orders, or requesting further services. We may also ask you for information when you enter a contest, sweepstakes, or promotion sponsored by us, and when you report a problem with our Site.
  * Records and copies of your correspondence (including e-mail addresses), if you contact us.
  * Your responses to surveys that we might ask you to complete for research purposes.
  * Details of transactions you carry out through our Site and of the fulfillment of your orders.
  * Your search queries on the Site.
  * Information that you provide through phone, mail and fax interactions or paper registrations that you submit to OWC.



Usage Details, IP Addresses, Cookies. As you navigate through and interact with our Site, we may automatically collect certain information about your equipment, browsing actions and patterns, including:

  * Details of your visits to our Site, including traffic data, location data, logs and other communication data and the resources that you access and use on the Site.
  * Information about your computer and internet connection, including your IP address, operating system and browser type.



The information we collect automatically is statistical data. It helps us to improve our Site and to deliver a better and more personalized service. The technologies we use for this automatic data collection may include Cookies and Web Beacons.

When you interact with OWC on our Site or otherwise, such as when you call our sales or support staff, you may be required to provide financial information before placing an order through our Site. For example, we may collect personal information relevant to the situation, such as your name, mailing address, billing address, phone number, email address, and contact preferences; your credit card information; information about the OWC products you own, such as their serial numbers and date of purchase; and information relating to a support or service issue.

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### Our Commitment to Data Security

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures designed to safeguard and secure the information we collect online.

This Site offers Verisign 128-bit SSL encryption of sensitive data. Doing so helps to protect the confidentiality of your personal and credit card information while it is transmitted over the Internet. No method of transmission over the Internet, or electronic storage, is 100% secure. Therefore, while we strive to protect your personal information with commercially acceppolicy_texts practices, we cannot guarantee absolute security. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Site.

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### Newsletters

OWC offers two e-mail newsletters that may be subscribed to at no cost. One newsletter is primarily focused on industry news and tech tips while the other provides regular updates on special offers and deals. To join click here for more information. You can opt-out of any OWC newsletter at any time via the link provided at the bottom of each newsletter mailing, or by sending us an e-mail stating your request to custserv@macsales.com.

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### Links to Other Sites

This Site contains links to other sites that are not owned or controlled by OWC. Please be aware that we are not responsible for the privacy practices of such other sites.

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### Our Commitment to Children's Privacy

Protecting the privacy of the very young is especially important. For that reason, OWC never knowingly collects or maintains information at our Site from those under 13, and no part of our Site is directed at anyone under 13. If you are under 13, do not use or provide any information on this Site. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will use our best efforts to delete the information as soon as possible.

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### How You Can Access or Correct Your Information

OWC will make good-faith efforts to provide you with reasonable access to your personal information for the purpose of correcting this data. To request updates to your information, contact us by writing us at the following address:

New Concepts Development Corporation  
Attn: Executive Management  
8 Galaxy Way  
Woodstock, IL 60098

Should you have other questions or concerns about these privacy policies, please contact us.

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### Changes in this Privacy Policy

If we decide to materially change our privacy policy, we will post those changes to this Privacy Policy and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this Privacy Policy at any time, so please review it frequently. Your continued use of this Site after we make changes is deemed to be acceptance of those changes. 

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### Information Disclosure

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect or you provide as described in this privacy policy:

  * To our subsidiaries and affiliates.
  * To contractors, service providers and other third parties we use to support our business.
  * To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of OWC's assets.
  * For any other purpose disclosed by us when you provide the information.



We may also disclose your personal information:

  * To comply with any court order, law or legal process, including to respond to any government or regulatory request.
  * To enforce or apply our terms of use or terms of sale and other agreements, including for billing and collection purposes.
  * If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of OWC, our customers or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.



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