document: title: privacy
text: Welcome to yoox.com. Please read our Privacy Policy carefully. This Privacy Policy applies when you visit and surf the United States section of yoox.com (the "US Site") without purchasing any product, when you register with the US Site and when you use our services for purchasing products on the US Site. By using the US Site, you accept the practices described in this Privacy Policy. If you do not want to accept the practices described in this Privacy Policy, please do not use the US Site. The US Site is operated, under license, by YOOX Corporation, a Delaware corporation having an address at 122 Hudson Street, 5th Floor, New York, New York 10013 ("YOOX USA"). YOOX USA is a subsidiary of YOOX S.p.A., an Italian company having an address at Via Nannetti, 1, 40069 Zola Predosa – Bologna, Italy ("YOOX Italy"). Since personal data of users and customers of the US Site may be processed in Italy, any such processing of personal data will be conducted in compliance with applicable US law as well as the Italian Data Protection Code (Legislative Decree no. 196 dated June 30, 2003). Pursuant to the Italian Data Protection Code, YOOX USA is the controller of personal data of users and customers of the US Site. As the controller of personal data, YOOX USA independently determines the purposes and means by which your personal data is processed, including all security measures. As required by the Italian Data Protection Code, YOOX USA has appointed YOOX Italy as its data protection representative in Italy. As our data protection representative in Italy, YOOX Italy independently ensures that personal data is processed in Italy in a correct and lawful manner and in accordance with good practice.

1\. OUR POLICY

Everyone has the right to the protection of his/her personal data.

YOOX USA respects its users' right to be informed about the collection and processing of their personal data.

In processing data that can personally identify you, directly or indirectly, we apply the principle of strict necessity. For this reason, the US Site has been designed in such a way that the use of your personal data will be minimal and will not exceed the original purpose for which your personal data was collected and/or processed. In particular, we do not disclose your identity when the purpose for which your personal data is being processed can be achieved by using anonymous aggregate information. 

This Privacy Policy is intended to provide you with all the information you need in order to understand our privacy practices. However, if you have any question regarding our privacy practices and this Privacy Policy, please contact us at privacy@yoox.com.

We do not sell products or services for purchase by children although we may sell children’s products or services for purchase by adults. If you are under 18, you may use the US Site only with the involvement of a parent or guardian.

2\. WHO PROCESSES YOUR PERSONAL DATA

For organizational and operational purposes only, YOOX USA has appointed certain entities that will also process personal data of users and customers of the US Site. Such purposes are strictly connected to the performance of services provided on the US Site by YOOX USA, including the sale of products.

The above-mentioned data processors have been chosen by YOOX USA because of their experience in processing personal data, their sufficient guarantees with respect to compliance with applicable laws and regulations, including the Italian Data Protection Code (Legislative Decree no. 196 of 30 June 2003) as well as the technical security measures adopted by them in connection with the processing of personal data. In processing personal data of the users of the US Site, our processors will act only in accordance with instructions provided by YOOX USA. We regularly verify that our processors comply with our instructions and that they provide sufficient guarantees with respect to their compliance with applicable laws and regulations. 

The following is a list of the companies primarily involved in the processing of personal data of users and customers of the US Site: 

when you apply for the publication of your photograph and picture on yoox.com, including the US Site, we process your personal data (for example, your name, your image and your suggestions) only with your consent and as testimonial to the US Site. 

-when accessing the Friends service of MYOOX, your personal data will be processed in order to provide you with the services you have requested and, with your own consent, to make your personal data available to the other users of the Friends network that you have authorized.  
\- with regards to the Première Service, your personal data will be processed, with your own consent, in order to send you information regarding the availability of items you have indicated.
Your personal data is generally processed by electronic means; however, in certain circumstances, paper-based means may be used (for example, when the processing of your personal data is required for the prevention of fraud against us). 

Your personal data is stored in a way which allows YOOX USA to identify you for the period that is strictly necessary for the original purposes for which such personal data is collected and subsequently processed, all in accordance with applicable laws. 

Please report any changes to your personal data to privacy@yoox.com in order to ensure that your personal data is always accurate and kept up-to-date. 

Your personal data will not be disclosed to third parties for purposes not permitted by law or without your explicit consent. 

Your personal data may only be disclosed to third parties when it is necessary to process an order placed by you. For example, your personal data is disclosed to Paymentech Inc. for the performance of electronic payment services, through credit/debit cards. Moreover, your personal data may be disclosed to the police or to judicial authorities, in compliance with applicable laws and regulations and upon a formal request by such authorities for the purposes of preventing a fraud against us (anti-fraud services). Data processors will also have access to your personal data, as stated in Section 2 of this Privacy Policy, for the specific purposes stated in that Section. In all the above circumstances, your consent for data processing will not be specifically requested. 

Your personal data contained in the Dream Box, provided that you have decided to activate the Dream Box service by your own consent, may be rendered accessible and visible to other registered users of MYOOX within your same country who use the search service Public Dream Boxes.

The data contained in the Dream Box that will be rendered visible to other users of this service are the following:  
\- your first and last name  
\- your birthday (day, month) if entered   
\- any information entered by you in the blank field, with the purpose of simplifying the Public Dream Box searches (favorite designer, etc)  
\- the photo associated with your profile (if attached)  
\- your city (if entered)  
Furthermore, any items you have placed in your Dream Box will also be visible to other users.

Your personal data contained in MYOOX, provided that you have decided to activate the FRIENDS of MYOOX service by your own consent, may be rendered accessible and visible to the other users of the FRIENDS network that you have indicated or authorized.

The data that will be rendered visible to other users of this service are the following:  
\- your first and last name  
\- your birthday (day, month) if entered   
\- any information entered by you in the blank field, with the purpose of simplifying the Public Dream Box searches (favorite designer, etc)  
\- the photo associated with your profile (if attached)  
\- your city (if entered)  
\- your e-mail address  
\- your preferred delivery address (that you have entered in the Address Book and indicated as the default address)   
Furthermore, any items you have placed in your Dream Box will also be visible to other users.

YOOX USA does not disclose your personal data to the public, unless it receives your approval and only in connection with the supply of services through the US Site (for example, in order to allow YOOX USA, upon your request, to post your photos and suggestions on the US Site as a testimonial. 

Your personal data will not be transferred to any countries outside the United States and Italy if such countries do not provide for an adequate level of protection of the privacy of individuals. Should the above be necessary in order to supply services to you or to execute contracts for the purchase of products between you and YOOX USA, the transfer of your personal data to any such countries will be carried out only after the execution of specific contracts between YOOX USA and all parties involved, in accordance with applicable laws and regulations. 

We wish to inform you that YOOX USA processes its users' personal data for purposes that are strictly connected to the supply of services through the US Site, the execution of contracts related to the sale and purchase of products on the US Site and, after receiving your consent, in order to send you information on new commercial initiatives which are strictly related to the US Site's activities and services. 

YOOX USA processes your personal data for direct marketing purposes, including by e-mail, only after receiving your consent. 

YOOX USA may have access to third parties' personal data which is directly disclosed by its users to YOOX USA, for instance when the user buys a product to be sent to a friend, when the user who pays the purchase price for a product is different from the recipient of such product, or when a user wishes to recommend to a friend a service provided through the US Site or the sale of a particular product posted on the US Site. 

In all cases involving the disclosure of information of a third party, you must obtain the consent of such individuals before disclosing their personal data to YOOX USA and have informed said individuals about this Privacy Policy. You will be the only person liable in connection with the disclosure of information and data relevant to such third parties and with any other incompatible and unlawful use of such data if they have not provided you with their consent. 

You agree to indemnify, defend and hold YOOX and YOOX USA harmless from any liability, loss, claims and expenses, including reasonable attorneys’ fees, arising from or related to any unauthorized disclosure of personally identifiable information of third parties. 

4\. WHAT HAPPENS IF YOU DO NOT DISCLOSE YOUR PERSONAL DATA TO YOOX USA

The personal data we request you provide to YOOX USA, including your e-mail address, your address, your credit/debit card numbers, bank account number and your telephone number, is necessary for the processing of your order for the purchase of products on the US Site, to supply other services provided on the US Site upon your request, or to carry out obligations arising out of applicable laws and regulations.

Your refusal to provide certain personal data to YOOX USA may prevent YOOX USA from processing your order for the purchase of products sold on the US Site or from providing other services through the US Site, such as Customer Care services, sending the YOOXNEWS, use of the Dream Box, sending a flower to a friend, recommending a product to a friend, or posting your photograph on the home page.

Your failure to provide personal data to YOOX USA may justify YOOX USA's refusal to process your order for the purchase of products sold or to provide services through the US Site.

The disclosure of personal data to YOOX USA other than that required in order to fulfill legal or contractual obligations or to provide the services requested by you is optional and does not have any effect on the use of the US Site and its services or on the purchase of products on the US Site (for example, the name of your favorite designer).

We will inform you if the personal data we ask you to provide is necessary or optional by marking with an asterisk (*) the information that is necessary. Your Failure to disclose optional personal data will not pose any obligation or disadvantage to you.

5\. TO WHOM YOUR PERSONAL DATA WILL BE DISCLOSED 

Your personal data may be disclosed to third parties who provide specific services as Data Processors on behalf of YOOX USA or who autonomously process personal data collected by YOOX USA in connection with the performance of a contract for the purchase of products on the US Site (for example, Paymentech, Inc.). Any such disclosure will be conducted, in each instance, without exceeding the original purposes for which your personal data was collected and subsequently processed.

In addition, your personal data may be disclosed to third parties in order to (1) comply with applicable laws, (2) respond to governmental and judiciary inquiries, (3) comply with valid legal process, and (4) protect the rights or property of YOOX USA and YOOX Italy. 

Any third party information disclosed to YOOX USA in accordance with this Privacy Policy will not be used for any purpose other than as required to technically operate the service, to complete a transaction, or as otherwise required by law.

In the event there is a change in the corporate structure of YOOX USA including, without limitation, by merger, consolidation, sale, liquidation, or transfer of substantial assets, YOOX USA may, in its sole discretion, transfer, sell or assign personal data collected on and through the US Site, including, without limitation, personally identifiable information and aggregate information concerning users and customers, to one or more affiliated or unaffiliated third parties.

In any event, your personal data will not be disclosed to third parties without you being informed or without your consent, when such consent is required by law.

6\. HOW DO WE COLLECT YOUR DATA ON YOOX.COM

When you are using the US Site, some personal data may be collected automatically through so-called "cookies". We use cookies to collect users' IP addresses and other information regarding users' data traffic or preferences in the choice of services provided and products purchased through the US Site.

Certain information and data are collected directly and automatically by the US Site as part of its operational functions. Such information and data are then processed in a collective and anonymous way for commercial purposes in order to optimize the services provided through the US Site for the needs and preferences of our users.

In other circumstances, YOOX USA directly collects personal data and information from its users when they register on-line with the US Site or when they send purchase orders for products sold on the US Site in order to finalize their transactions.

YOOX USA collects personal data regarding individuals who are interested in employment opportunities with YOOX USA in a specific area of the US Site called Jobs. Through that area, users may provide their personal data to us for recruitment purposes. YOOX USA will process such data only for such purposes, according to applicable laws. Under no circumstances will YOOX USA disclose this personal data to third parties.

Moreover, YOOX USA collects personal data in the PRESS ROOM area of the US Site in order to process requests for information from journalists and from media and press agencies and in order to send the Press Letter, upon a specific request and after registration with the US Site.

YOOX reserves the right to eliminate all MYOOX accounts and their relevant information in the case of content that is illicit or damaging to YOOX's image and/or of their products or third parties; data that promotes illegal or defamatory activities; pornographic content; content that induces violence or promotes racial, sexual, or religious discrimination.

Finally, YOOX USA collects personal data of third parties interested in starting business relationships with YOOX USA and only for such purpose.

7\. SECURITY MEASURES

We have adopted security measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure or access and against other unlawful forms of data processing, as provided in our Privacy Policy. 

Nevertheless, YOOX USA cannot guarantee that the security measures adopted for the protection of the US Site and the transmission of data and information through the US Site will prevent or exclude any risk of unauthorized access to or loss of data. It is advisable that your computer be equipped with software devices for the protection of network data transmission and receipt (such as, updated antivirus systems) and that your Internet service provider take appropriate measures for the security of network data transmission (such as, firewalls and anti-spam filtering).

8\. COOKIES

YOOX USA uses automatic systems of data collection, such as cookies. A cookie is a device transmitted to the hard drive of an Internet user. While cookies do not contain intelligible information, they allow us to link an Internet user to personal information provided by such user through the US Site. Cookies are disseminated by our servers and no one may gain access to the information contained therein. Only YOOX USA processes information collected by cookies, in a collective and anonymous way, in order to optimize its services and the US Site for the needs and preferences of its users. 

We disseminate cookies in connection with functions such as browsing the catalogue, purchasing products on-line and supplying "MYOOX" services.

As you may know, each Internet browser allows the deletion of cookies after each session. Your Internet browser contains instructions on how to carry out these procedures of deletion. Please access the appropriate instructions section on your Internet browser if you wish to delete cookies. 

Your acceptance of our automatic procedures of collection of data and the use of cookies is necessary to take advantage of many features and services offered by the US Site, including the purchase of products. If you set your browser to block or delete cookies, we cannot guarantee that you will have access to all the features and services offered by the US Site (for example, your computer may not be able to display the image of the product you are in the process of purchasing).

9\. OPT-IN/OPT OUT

Advertising material and direct marketing or other commercial communications which are not specifically requested by you or necessary to provide a service you requested, including the purchase of products on the US Site, will be sent to you only after we receive your consent. Please note that each time your consent is required, we will inform you in advance and we will give you the option to either provide or refuse your consent by selecting the appropriate box.

YOOX USA may process your personal data without your consent when such processing is necessary to comply with applicable laws and regulations or to provide you with services you requested, including the purchase of products on the US Site.

Even when your prior consent is not necessary, you may exercise, at any time, your right not to receive future communications regarding services you requested, such as the YOOXNEWS.

10\. YOUR RIGHT TO ACCESS PERSONAL DATA AND FURTHER RIGHTS

You are entitled to obtain, at any time, confirmation from YOOX USA as to whether or not data relating to you is being processed, even if not yet registered, and the communication of any such data in an intelligible form.

Moreover, you are entitled to receive from YOOX USA information on the source from which we received your personal data; the purposes and means of processing your personal data; the logic involved in any electronic data processing; information regarding the data controller and the data processors and the names of subjects and categories of subjects to whom your personal data may be disclosed or who may access your personal data (for example, the names of data processors). You can also find the above information in our Privacy Policy. 

You are entitled to obtain at any time from YOOX USA:

a) the updating, rectification or integration of your personal data; b) the deletion, transformation into anonymous form or blocking of your personal data, which is processed in violation of the law, including when the storage of data is not necessary for the purposes for which it has been collected and subsequently processed; 

c) the confirmation that the operations under letters a) and b) have been reported to whom the data was disclosed or disseminated, except when it becomes impossible to do so or if it means exceeding the protection of the right you are claiming. 

You are entitled to object, in all or in part:

a) for legitimate reasons, to the processing of your personal data, even if it is related to the purposes for which it was collected;

b) to the processing of your personal data for advertising or direct marketing purposes or in order to carry out marketing research or commercial communications.

You may freely and at any time exercise your rights, provided that you do so in compliance with applicable laws and regulations, by sending your request to YOOX USA at privacy@yoox.com. 

11\. LINKS TO OTHER WEB SITES

The US Site may provide hyperlinks to third party websites (the "Third Party Websites"). YOOX USA and YOOX Italy do not operate, control, endorse or guarantee any Third Party Websites. You agree that YOOX USA and YOOX Italy are not responsible for any content, services and/or products provided by any Third Party Website, nor are YOOX USA and YOOX Italy responsible for any practice followed by such Third Party Website with respect to the collection and processing of personal data of their users. When you access any Third Party Website through a hyperlink posted on the US Site, please carefully read the Privacy Policy and other policies of such Third Party Website. Our Privacy Policy and other policies do not apply to any Third Party Website.

YOOX USA provides hyperlinks to Third Party Websites only for the convenience of its users. By providing hyperlinks to Third Party Websites, YOOX USA does not recommend that its users access such Third Party Websites. YOU AGREE THAT YOUR USE OF ANY THIRD PARTY WEBSITE IS AT YOUR SOLE RISK AND WITHOUT WARRANTIES OF ANY KIND BY YOOX USA, EXPRESSED, IMPLIED OR OTHERWISE, INCLUDING, BUT NOT LIMITED TO, WARRANTIES OF TITLE, FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY OR NONINFRINGEMENT. UNDER NO CIRCUMSTANCES ARE YOOX USA AND YOOX ITALY LIABLE FOR DAMAGES ARISING FROM ANY TRANSACTION BETWEEN YOU AND ANY THIRD PARTY WEBSITE OR FOR ANY INFORMATION APPEARING ON THIRD PARTY WEBSITES.

12\. CONTACTS

If you wish to receive further information regarding our privacy practices, please contact us by e-mail at privacy@yoox.com.

For more information regarding your rights under the Italian Data Protection Code, please go to the web site of the Italian Data Protection Authority at www.garanteprivacy.it. 

13\. GOVERNING LAW

The processing of personal data by YOOX USA will be conducted in compliance with applicable US laws.

The laws of Italy, including the Italian Personal Data Protection Code (Legislative Decree no. 196 dated June 30, 2003), also apply to the processing of personal data carried out by YOOX USA (see the Companies of YOOX Group).

The Italian Personal Data Protection Code guarantees that the processing of your personal data will be carried out in compliance with the fundamental rights and freedoms of individuals and their dignity, with particular reference to confidentiality, identity and the right to personal data protection. 

14\. COMPANIES OF THE YOOX GROUP

YOOX operates on the Internet and through yoox.com in non-EU Countries through foreign companies that are part of the Yoox Group, such as YOOX USA. 

Your personal data will not be disclosed to the above companies without your consent, except to YOOX, which is the service provider of YOOX USA with respect to certain services and the representative of YOOX USA in Italy. 

These companies usually adopt their Privacy Policies when providing their services to their users and when selling their products on particular country sections of yoox.com. Such Privacy Policies are consistent with the Privacy Policy of YOOX since the Italian Data Protection Code applies in the case of processing of personal data carried out by anyone who is located in a non-EU country using processing equipment (whether or not electronically based) located in the Italian territory, except when such equipment is used only for the data transit on the Italian territory. For these purposes, companies of Yoox Group, such as YOOX USA have appointed YOOX as their data protection representative within the Italian territory for the application of Italian laws on data processing, as provided by the Italian Data Protection Code.

15\. MODIFICATION AND UPDATING

YOOX USA may amend or update from time to time all or any part of this Privacy Policy, whether or not required by a change in the applicable laws and regulation. 

Our users will be notified of any amendment to or update of our Privacy Policy on our homepage. All amendments and updates will become effective upon publication on this section of the US Site. You should regularly access this section of the US Site in order to review the most recent and updated version of our Privacy Policy.