document: title: privacy policy
text: OUR PRIVACY POLICY  
Last updated: November 1, 2014

SmartWool recognizes that you care how information about you is used   
and shared and respects your privacy. This Privacy Policy describes   
what information we may collect from you, how we collect that   
information, how we use that information, and the choices you have   
regarding your information. By using our website, mobile applications,   
or providing information to us in other ways, you agree to be bound by   
this Privacy Policy. 

This Privacy Policy was lasted updated November 1, 2014 and may be   
updated from time to time. Please check back periodically for further   
updates and changes. The most updated version will be the one that is   
available on this website.

WHAT INFORMATION ABOUT ME IS COLLECTED AND STORED?

Information You Provide

We collect and store information that you provide to us through our   
websites, in our stores, through our customer service representatives,   
at events, through mobile applications, through marketing efforts,   
including contests, sweepstakes and events, and through third parties,   
or any other way we interact with you. We are one of the VF Corporation  
family of brands and may also receive information about you from other   
brands held by VF Corporation.

You may choose not to provide certain information, but then you might   
not be able to take advantage of certain capabilities of this website,   
our mobile applications or other services we may offer. For example,   
you must provide certain personal information in order to place an   
order or to register for an account on or through this website.

We may request, collect and store some or all of the following types of   
personal information: name, billing address, shipping address, e-mail   
address, telephone number, financial and payment information, such as   
credit card number and expiration date, gender, personal interests,   
birthday, information about a third party you provide when we ship an   
order. We may also maintain a record of your product interest and   
purchases.

If you access our website or mobile applications with your log-in   
credentials from a social networking site (e.g. Facebook, Pinterest, or   
Twitter) or if you otherwise agree to associate your account with us   
with a social networking site, we may receive personal information   
about you from such social networking site, in accordance with the   
terms of use and privacy policy of the social networking site. We may   
add this to the information we have already collected from you via   
other interactions.

When you download or use our mobile applications, we may receive   
information about your location and your mobile device. We may use this   
information to provide you with location-based services like local   
store information, search results, and other personalized content. Most   
mobile devices allow users to disable location services by using   
controls located in the device's settings menu. If you have questions   
about how to disable your device's location services, please contact   
your mobile service carrier or your device manufacturer.

Automatically Collected Information

We collect and store certain other non-personally identifiable   
information automatically whenever you interact with us. For example,   
we may collect your Internet Protocol (IP) address and browser   
information and reference site domain name when you visit this website   
and analyze this data for preferences, trends, and site usage   
statistics.

We may also collect information by using cookies, web beacons, and   
related technologies in order to analyze and understand how the website   
is used and to enhance your visits to the website. For example, we may   
use cookies and related technologies to: (i) customize account pages   
for you, (ii) track user visits and account features, (iii) determine   
what features and pages are most frequently requested or visited, and   
(iv) save your password so you do not have to provide it each time you   
visit the website.

"Cookies" are small text files that a website sends to a user's hard   
drive through the browser for data storage. Most browsers accept cookies   
automatically but allow you to disable them. By disabling or otherwise   
rejecting cookies, you may not be able to take full advantage of all   
offerings on this website. We recommend that you leave cookies "turned   
on" so that we can offer you a better shopping experience on this   
website.

We use third-party companies to provide Internet data hosting and to   
help us measure and determine how visitors use our website and the   
effectiveness of our website and promotions in order to help us improve   
and optimize our website and the products and services we offer. We   
also use third-party companies to serve advertisements (banners or   
links) on our behalf across the Internet. These companies use tracking   
technologies (including cookies and pixel tags) to collect   
non-identifiable information about your visits to our website and your   
interactions with our products and services in order to provide   
tailored advertisements based on your interests and browsing of our   
website (remarketing) on our behalf and on behalf of other advertisers   
across the Internet. We use third-party audience data (such as age,   
gender, and interests) to better understand and advertise to audiences   
that visit our website. We do not use or associate personally   
identifiable information with remarketing lists, cookies, data feeds,   
or other anonymous identifiers. 

Our websites currently do not have a mechanism to recognize “Do Not   
Track” signals, but several of the third-party companies who utilize   
these cookies or beacons enable you to opt out of this advertising. If   
you wish to opt out of receiving this third-party interest-based   
advertising, you may obtain more information at http://bit.ly/1x2GnZg  
Please note this does not opt you out of receiving marketing   
communications from us.

In addition, some of our e-mail communications to you may include a   
"click-through URL" linked to a particular page on the website. By   
clicking on one of these URLs, you will automatically enter our website   
and we may collect information related to the "click-through." You may   
avoid having this information collected by not clicking on URL links in   
our e-mail communications.

We also may use a variety of retail analytics tools in our stores for   
operational and marketing purposes, such as measuring and analyzing   
traffic patterns. These tools may collect data from sensors, including   
video cameras, smartphone detectors, Wi-Fi networks, or other devices,   
to improve your in-store experience. 

Information from Other Sources

We may collect information about you from third-party sources and   
information that is publicly available. For example, information you   
submit in a public forum (e.g., a blog, chat room, or social network   
site) can be read, collected, or used by us and others, and could be   
used to personalize your experience. You are responsible for the   
information you choose to submit in these instances. Another example is   
that we may receive demographic information about you from a third   
party to make our service and marketing efforts more efficient and   
personalized for you.

HOW IS INFORMATION USED?

We use the personal information we collect to conduct our business,   
communicate with you, and provide great products, services, and   
experiences. We or third-party service providers we engage may use the   
information to provide the products and services that you have ordered   
or requested, to process and ship orders, to send order and shipping   
confirmations, to provide customer service, to respond to your   
comments, questions or complaints, to personalize your experiences, to   
analyze your preferences and shopping habits, to analyze trends and   
statistics, to administer and fulfill our contests and other   
promotions, to analyze and improve the website and our products and   
services, and to send you marketing communications and other   
information regarding our products, services, marketing, or special   
events. We also use your information for business purposes such as   
security, payment processing, analytics, operations, fraud detection,   
reporting, making back-ups, and legal compliance. 

You always have the choice not to receive marketing communications. For   
instructions on opting out of those communications, please see the   
section entitled “Can I Indicate Whether or Not I Want to Receive   
Promotional Communications?” below.

We display personal images, comments, testimonials/reviews of satisfied   
customers on our site Fan-a-log, and blog in addition to other   
endorsements. With your consent we may post your testimonial along with   
your name. If you wish to update or delete your testimonial, you can   
contact us at 888-879-9665. 

WITH WHOM IS INFORMATION SHARED?

Except with your consent or as described in this Privacy Policy, we do   
not sell, rent, or share with third parties any of your personal   
information.

We may share your personal information with other brands within the VF   
Corporation family of brands including: The North Face ®, Vans®,   
Timberland ®, Nautica ®, Kipling ®, Wrangler ®, Lee ®, 7 For All   
Mankind ®, Jansport ®, Reef ®, Splendid ®, and Ella Moss ®).  
We may share personal information with certain third parties that   
perform services on our behalf. The services provided by those third   
parties may include: operating the website, hosting the website,   
providing the products and services you request, authorization and   
processing of your payments, product fulfillment, fraud protection and   
credit risk reduction, product customization, marketing and promotional   
material distribution, loyalty program management, promotions   
fulfillment, web site evaluation, data analysis and, where applicable,   
data cleansing. Those third parties are not authorized to use or   
disclose personal information you provide to us on or through this   
website for any purpose other than to perform the services designated   
by us.

We may share personal information with a third party if we are required   
by law to disclose that personal information. For example, we may be   
required to disclose personal information to respond to a subpoena,   
court order, or other legal process. We may also disclose this   
information in response to a law enforcement agency's request, or where   
we believe it is necessary to investigate or address unlawful acts or   
acts that may endanger the health or safety of a consumer or the   
general public, to verify or enforce compliance with the terms of use   
and policies that govern our website or as otherwise required or   
permitted by law. In addition, the personal information you provide to   
us may be transferred as an asset in connection with a merger or sale   
involving all or part of SmartWool as part of a corporate   
reorganization, stock sale or other change of control.

WHAT ABOUT THE PRIVACY OF CHILDREN UNDER 13?

We do not intend to collect personal information from anyone who is   
under the age of 13. If you are under the age of 13 you should not   
provide any personal information to us and you should use this website   
only with the involvement of a parent or guardian. If you are a parent   
or guardian of a child under the age of 13 and suspect he/she has   
provided personal information on or through the website, please contact   
us as set forth below under "How Can I Contact You Regarding This   
Privacy Policy?"

WHAT STEPS ARE TAKEN TO KEEP PERSONAL INFORMATION SECURE?

The security of your information is important to us. We have instituted   
security procedures and measures to protect our servers and networks   
that store personal information. Unfortunately, no transmission of   
information over the Internet can be guaranteed to be 100% secure and,   
therefore, we cannot ensure or warrant the security of any information.   
In order to help protect personal information you provide to us, you:   
(i) should not share your password or account information with others,   
(ii) should use a secure web browser, and (iii) should change your   
password frequently. If you wish to cancel a password, or if you   
become aware of any loss, theft, or unauthorized use of a password,   
please contact us as set forth below under "How Can I Contact You   
Regarding This Privacy Policy?"

HOW CAN I ACCESS, CORRECT, AND UPDATE PERSONAL INFORMATION?

You may access, correct and update certain personal information that   
you have provided to us by clicking on the "My Account" area of this   
website and following the instructions set forth therein or by   
contacting us with your request as set forth below under "How Can I   
Contact You Regarding This Privacy Policy?"

We reserve the right to retain any personal information reasonably   
necessary to appropriately document our business activities and for   
archival and record retention purposes. We will store personal   
information for as long as reasonably necessary for the purposes   
described in this Privacy Policy. You may find out more details   
regarding this Privacy Policy by contacting us as provided below under   
"How Can I Contact You Regarding This Privacy Policy?"

CAN I INDICATE WHETHER OR NOT I WANT TO RECEIVE PROMOTIONAL   
COMMUNICATIONS?

There are several ways in which you can tell us whether or not you   
want to receive promotional communications from us. When you set-up an   
account or click on the "My Account" area of this website, you will   
have an opportunity to make or change your selections in this regard.   
You also will have an opportunity to change these selections by   
clicking on an "unsubscribe" hyperlink contained in promotional e-mails   
we send you. If you have not established an account but have instead   
signed-up for our e-mail list, you will be able to change your e-mail   
preferences by clicking on an "unsubscribe" hyperlink contained in   
promotional e-mails we send you. Please note that removal of personal   
information from our database or "opting-out" will not stop marketing   
or advertising content that is generated for distribution or is   
otherwise queued for transmission to you prior to the time when we can   
implement your request. 

If you establish an account, you may receive certain types of   
communications even if you have not opted-in to receive them because   
these types of communications may be necessary in order to maintain an   
account on the website.

WHAT HAPPENS WHEN I LINK TO OR FROM ANOTHER WEBSITE?

This website may contain links to or from websites to which this   
Privacy Policy does not apply ("Linked Websites"). Please be advised   
that the practices described in this Privacy Policy do not reflect the   
practices regarding information collection, use and disclosure of   
Linked Websites or the owners or operators of those Linked Websites.   
Your use of Linked Websites will be governed by the terms of use,   
privacy policies, and other terms, notices, and policies set forth on   
or referenced in those Linked Websites. We encourage you to be aware of   
when you leave this website and to read the privacy policies of each   
and every website that you visit.

HOW CAN I CONTACT YOU REGARDING THIS PRIVACY POLICY? 

If you have any questions or concerns regarding your privacy or the   
Privacy Policy you can send a request with your concerns or any further   
questions to us by using the contact information provided below:

SmartWool   
Attn: Director of eCommerce  
3495 Airport Circle  
Steamboat Springs, CO 80487

WHAT IF I AM A RESIDENT OF CALIFORNIA?

California Civil Code Section 1798.83 permits customers who are   
California residents to request certain information regarding our   
disclosure of personal information to third parties for their direct   
marketing purposes. To make such a request, please write to us at the   
following address:

SmartWool   
Attn: Director of eCommerce  
3495 Airport Circle  
Steamboat Springs, CO 80487

WHAT IF I AM AN INTERNATIONAL USER?

Our digital operations are conducted, in whole or in part, in the   
United States. Regardless of where you live, you consent to have your   
personal data transferred, processed, and stored in the United States,   
and allow SmartWool to use and collect your personal information in   
accordance with this Privacy Policy.