Public Diplomacy Modernization Act of 2021

To modernize and streamline the public diplomacy capabilities of the Department of State, increase evaluation of public diplomacy programming, enhance strategic planning for the Department’s public diplomacy physical presence abroad, and for other purposes. 1. Short title This Act may be cited as the Public Diplomacy Modernization Act of 2021 2. Avoiding duplication of programs and efforts The Secretary of State shall— (1) identify opportunities for greater efficiency of operations, including through improved coordination of efforts across public diplomacy bureaus and offices of the Department of State; and (2) maximize shared use of resources between, and within, such public diplomacy bureaus and offices in cases in which programs, facilities, or administrative functions are duplicative or substantially overlapping. 3. Improving research and evaluation of public diplomacy (a) Research and evaluation activities The Secretary of State, acting through the Director of Research and Evaluation appointed pursuant to subsection (b), shall— (1) conduct regular research and evaluation of public diplomacy programs and activities of the Department, including through the routine use of audience research, digital analytics, and impact evaluations, to plan and execute such programs and activities; and (2) make available to Congress the findings of the research and evaluations conducted under paragraph (1). (b) Director of research and evaluation (1) Appointment Not later than 90 days after the date of the enactment of this Act, the Secretary of State shall appoint a Director of Research and Evaluation (referred to in this subsection as the Director (2) Limitation on appointment The appointment of the Director pursuant to paragraph (1) shall not result in an increase in the overall full-time equivalent positions within the Department of State. (3) Responsibilities The Director shall— (A) coordinate and oversee the research and evaluation of public diplomacy programs and activities of the Department of State in order to— (i) improve public diplomacy strategies and tactics; and (ii) ensure that such programs and activities are increasing the knowledge, understanding, and trust of the United States by relevant target audiences; (B) routinely organize and oversee audience research, digital analytics, and impact evaluations across all public diplomacy bureaus and offices of the Department; (C) support United States diplomatic posts’ public affairs sections; (D) share appropriate public diplomacy research and evaluation information within the Department and with other appropriate Federal departments and agencies; (E) regularly design and coordinate standardized research questions, methodologies, and procedures to ensure that public diplomacy programs and activities across all public diplomacy bureaus and offices are designed to meet appropriate foreign policy objectives; and (F) report biannually to the United States Advisory Commission on Public Diplomacy, through the Subcommittee on Research and Evaluation established pursuant to subsection (f), regarding the research and evaluation of all public diplomacy bureaus and offices. (4) Guidance and training Not later than one year after the appointment of the Director pursuant to paragraph (1), the Director shall develop guidance and training, including curriculum for use by the Foreign Service Institute, for all public diplomacy officers of the Department regarding the reading and interpretation of public diplomacy program and activity evaluation findings to ensure that such findings and related lessons learned are implemented in the planning and evaluation of all public diplomacy programs and activities of the Department. (c) Prioritizing research and evaluation (1) In general The head of the Office of Policy, Planning, and Resources for Public Diplomacy and Public Affairs of the Department of State shall ensure that research and evaluation of public diplomacy and activities of the Department, as coordinated and overseen by the Director pursuant to subsection (b), supports strategic planning and resource allocation across all public diplomacy bureaus and offices of the Department. (2) Allocation of resources Amounts allocated for the purpose of research and evaluation of public diplomacy programs and activities of the Department of State pursuant to subsection (b) shall be made available to be disbursed at the direction of the Director of Research and Evaluation among the research and evaluation staff across all public diplomacy bureaus and offices of the Department. (3) Sense of congress It is the sense of Congress that the Department of State should gradually increase its allocation of funds made available under the headings Educational and Cultural Exchange Programs Diplomatic Programs (d) Limited exemption relating to the paperwork reduction act Chapter 35 Paperwork Reduction Act (1) The Mutual Educational and Cultural Exchange Act of 1961 ( 22 U.S.C. 2451 (2) Section 1287 of the National Defense Authorization Act for Fiscal Year 2017 ( Public Law 114–328 22 U.S.C. 2656 (3) The Foreign Assistance Act of 1961 ( 22 U.S.C. 2151 (e) Limited exemption relating to the Privacy Act (1) In general The Department of State shall maintain, collect, use, and disseminate records (as such term is defined in section 552a(a)(4) of title 5, United States Code) for audience research, digital analytics, and impact evaluation of communications related to public diplomacy efforts intended for foreign audiences. (2) Conditions Audience research, digital analytics, and impact evaluations under paragraph (1) shall be— (A) reasonably tailored to meet the purposes of this subsection; and (B) carried out with due regard for privacy and civil liberties guidance and oversight. (f) United States Advisory Commission on Public Diplomacy (1) Subcommittee for Research and Evaluation The United States Advisory Commission on Public Diplomacy shall establish a Subcommittee on Research and Evaluation to monitor and advise regarding audience research, digital analytics, and impact evaluations carried out by the Department of State and the United States Agency for Global Media. (2) Annual report The Subcommittee on Research and Evaluation established pursuant to paragraph (1) shall submit to the Committee on Foreign Affairs of the House of Representatives and the Committee on Foreign Relations of the Senate an annual report, in conjunction with the United States Advisory Commission on Public Diplomacy’s Comprehensive Annual Report on the performance of the Department of State and the United States Agency for Global Media, describing all actions taken by the Subcommittee pursuant to paragraph (1) and any findings made as a result of such actions. 4. Permanent reauthorization of the United States Advisory Commission on Public Diplomacy Section 1334 of the Foreign Affairs Reform and Restructuring Act of 1998 ( 22 U.S.C. 6553 (1) in the section heading, by striking sunset continuation (2) by striking until October 1, 2021 5. Streamlining of support functions (a) Working group established Not later than 60 days after the date of the enactment of this Act, the Secretary of State shall establish a working group to explore the possibilities and cost-benefit analysis of tran­si­tion­ing to a shared services model as such pertains to human resources, travel, purchasing, budgetary planning, and all other executive support functions for all bureaus of the Department of State that report to the Under Secretary for Public Diplomacy of the Department. (b) Report Not later than 180 days after the date of the enactment of this Act, the Secretary of State shall submit to the Committee on Foreign Affairs of the House of Representatives and the Committee on Foreign Relations of the Senate a plan to implement any such findings of the working group established under subsection (a). 6. Guidance for closure of public diplomacy facilities (a) In general Not later than 180 days after the date of the enactment of this Act, the Secretary of State shall adopt, and include in the Foreign Affairs Manual, guidelines to collect and utilize information from each diplomatic post at which the construction of a new embassy compound or new consulate compound would result in the closure or co-location of an American Space, American Center, American Corner, or any other public diplomacy facility under the Secure Embassy Construction and Counterterrorism Act of 1999 ( 22 U.S.C. 4865 (b) Requirements The guidelines required by subsection (a) shall include the following: (1) Standardized notification to each chief of mission at a diplomatic post describing the requirements of the Secure Embassy Construction and Counterterrorism Act of 1999 and the impact on the mission footprint of such requirements. (2) An assessment and recommendations from each chief of mission of potential impacts to public diplomacy programming at such diplomatic post if any public diplomacy facility referred to in section (a) is closed or staff is co-located in accordance with such Act. (3) A process by which assessments and recommendations under paragraph (2) are considered by the Secretary of State and the appropriate Under Secretaries and Assistant Secretaries of the Department of State. (4) Notification to the Committee on Foreign Affairs of the House of Representatives and the Committee on Foreign Relations of the Senate, prior to the initiation of a new embassy compound or new consulate compound design, of the intent to close any such public diplomacy facility or co-locate public diplomacy staff in accordance with such Act. (c) Report Not later than one year after the date of the enactment of this Act, the Secretary of State shall submit to the Committee on Foreign Affairs of the House of Representatives and the Committee on Foreign Relations of the Senate a report containing the guidelines required under subsection (a) and any recommendations for any modifications to such guidelines. 7. Definitions In this Act: (1) Audience research The term audience research (2) Digital analytics The term digital analytics (3) Impact evaluation The term impact evaluation (4) Public diplomacy bureaus and offices The term public diplomacy bureaus and offices (A) The Bureau of Educational and Cultural Affairs. (B) The Bureau of Global Public Affairs. (C) The Office of Policy, Planning, and Resources for Public Diplomacy and Public Affairs. (D) The Global Engagement Center. (E) The public diplomacy functions within the regional and functional bureaus.

Summary: Public Diplomacy Modernization Act of 2021 This bill establishes measures related to public diplomacy conducted by the Department of State. Specifically, the bill directs the State Department to appoint a Director of Research and Evaluation in the State Department's Office of Policy, Planning, and Resources for Public Diplomacy and Public Affairs. The director's responsibilities shall include (1) overseeing research to improve State Department public diplomacy strategy and tactics, and (2) developing guidance and training for public diplomacy officers on interpreting and implementing public diplomacy-related research. The bill permanently reauthorizes the U.S. Advisory Commission on Public Diplomacy and directs the commission to establish the Subcommittee for Research and Evaluation. The subcommittee shall provide advice regarding audience research, digital analytics, and impact evaluation for State Department activities. The bill directs the State Department to establish a working group to analyze a potential transition to a shared-services model for human resources, travel, purchasing, and all other executive support functions for all bureaus that report to the Under Secretary for Public Diplomacy. The State Department shall adopt certain guidelines related to collecting and utilizing information in the event of a closure or consolidation of a public diplomacy facility.