ADS for Mental Health Services Act

To require covered digital advertising platforms to report their public service advertisements. 1. Short title This Act may be cited as the Advancing Digital Support for Mental Health Services Act ADS for Mental Health Services Act 2. Digital advertising platforms public service advertising reporting (a) In general A covered digital advertising platform shall submit to the Commission an annual report that includes the following: (1) The number and percentage of total advertisements on the platform during the previous 12-month period that were public service advertisements. (2) The estimated dollar value of such public service advertisements. (3) The number of such public service advertisements that focus on local or regional mental, behavioral, and physical health resources. (4) The number of such public service advertisements that promote free mental, behavioral, or physical health care resources. (5) A description of how such advertisements meet the definition of a public service advertisement as described in subsection (c)(3). (b) Report to Congress Not later than 180 days after receiving the reports required under subsection (a), and annually thereafter, the Commission shall submit to the Committee on Commerce, Science, and Transportation of the Senate and the Committee on Energy and Commerce of the House of Representatives a publicly available report summarizing the information reported under such subsection. (c) Definitions In this Act: (1) Commission The term Commission (2) Public service advertisement The term public service advertisement (A) a covered digital advertising platform displays for free and without receiving any payment or other consideration in exchange; (B) promotes mental, behavioral, or physical health care resources, and may include advertisements that— (i) raise awareness of community events to address social isolation; or (ii) promote State, local, or regional mental health care resources that are approved by the Substance Abuse and Mental Health Services Administration that mitigate— (I) self-harm, suicide, eating disorders, substance abuse, and other matters that pose a risk to physical and mental health; (II) patterns of addiction-like behaviors; or (III) social isolation; and (C) is relevant and accessible to targeted audiences. (3) Covered digital advertising platform The term covered digital advertising platform (A) sells digital advertising space; and (B) has more than 100,000,000 unique monthly users. (d) Relationship to other laws Nothing in this Act shall be construed to supersede any applicable privacy or data security laws.

Summary: Advancing Digital Support for Mental Health Services Act or the ADS for Mental Health Services Act This bill requires certain digital advertising platforms to annually report to the Federal Trade Commission (FTC) about their free public service advertising, with a particular focus on advertisements for mental, behavioral, and physical health resources. Additionally, the FTC must provide Congress with a summary of the reported information. The reporting requirement applies to social media platforms, search engines or other public-facing websites, online services, and applications that sell digital advertising space and have more than 100 million unique monthly users.