Truth in Healthcare Marketing Act of 2023

To ensure that patients receive accurate health care information by prohibiting misleading and deceptive advertising or representation in the provision of health care services, to require the identification of the license of health care professionals, and for other purposes. 1. Short title This Act may be cited as the Truth in Healthcare Marketing Act of 2023 2. Findings Congress finds that— (1) many types of health care professionals including physicians, technicians, nurses, physician assistants, and other allied practitioners are engaged in providing services in health care settings, and all of these individuals play an important and distinct role in the health care delivery system; (2) the exchange of information between patients and their health care professionals is critical to helping patients understand their health care choices; (3) consumers are often unaware of the differences in, and seek more information about, the qualifications, training, and education of their health care professionals; (4) evidence exists of patient confusion resulting from ambiguous health care nomenclature and related advertisements and marketing products; and (5) nationwide surveys conducted in 2008 and 2010 revealed the depth of confusion regarding the education, skills, and training of health care professionals and indicated strong support for increasing clarity in the advertising and marketing claims of health care professionals. 3. Health care service professional unfair and deceptive acts and practices (a) Conduct prohibited It shall be unlawful for any person to make any deceptive or misleading statement, or engage in any deceptive or misleading act, that— (1) misrepresents whether such person holds a State health care license; or (2) misrepresents such person’s education, training, degree, license, or clinical expertise. (b) Requirement To identify license in advertising Any person who is advertising health care services provided by such person, shall disclose in such advertisement the applicable license under which such person is authorized to provide such services. (c) Enforcement A violation of subsection (a) or (b) shall be treated as an unfair or deceptive act or practice prescribed under section 5 of the Federal Trade Commission Act ( 15 U.S.C. 45 (d) Nonpreemption This section does not preempt any State or local law relating to the subject matter of this section so long as such law does not prevent the implementation of this section. 4. Truth in advertising study (a) Study As soon as practicable after the date of enactment of this Act, the Federal Trade Commission shall conduct a study of health care professionals subject to the requirement of section 3(a) to— (1) identify specific acts and practices constituting a violation of such section; (2) determine the frequency of such acts and practices; (3) identify instances of harm or injury resulting from such acts and practices; (4) determine the extent to which such persons comply with State laws or regulations that— (A) require oral or written disclosure, to the patient or in an advertisement, of the type of license such person holds; and (B) set forth requirements for advertisements for health care services with regard to disclosure of the type of license under which such person is authorized to provide such services; and (5) identify instances where any State public policy has permitted acts and practices which violate section 3(a). (b) Report The Federal Trade Commission shall report its findings to Congress not later than 1 year after the date of the enactment of this Act. 5. Rule of construction Nothing in this Act shall be construed or have the effect of changing State scope of practice for any health care professional.

Summary: Truth in Healthcare Marketing Act of 2023 This bill prohibits a person from misrepresenting (1) whether the person holds a state health care license; or (2) the person's education, training, degree, license, or clinical expertise. A person's advertisement for the person's health care services must disclose the license under which the person is authorized to provide those services. The bill also provides for enforcement by the Federal Trade Commission by requiring a violation of this bill to be treated as an unfair or deceptive act or practice.