Bachelor of Arts in Communication (Dual Degree)

Bachelor of Arts in Communication (Dual Degree Program)

Program Description

A Bachelor of Arts in Communication and Bachelor of Science in Business double major is an interdisciplinary undergraduate program that combines the fields of communication and business. This program is designed to provide students with a comprehensive understanding of effective communication strategies and business principles, preparing them for a wide range of career opportunities in various industries.

The American University of Phnom Penh (AUPP) degree awarded is Bachelor of Science in Business. The University of Arizona (UA) degree awarded is Bachelor of Arts in Communication.

Career Opportunities

Graduates can pursue roles in public relations, corporate communications, marketing, advertising, media relations, digital marketing, market research, sales, event management, human resources, and entrepreneurship, among others. They may find employment opportunities in corporations, non-profit organizations, government agencies, media companies, advertising agencies, consulting firms, and start-ups. Some specific job titles that graduates may consider include communications specialist, marketing coordinator, public relations manager, social media strategist, brand manager, business analyst, and account executive.

With experience and further education, graduates can advance into leadership positions such as communications director, marketing manager, public relations, director, or even start their own businesses. The knowledge and skills gained from the double major program provide a solid foundation for success in a dynamic and constantly evolving business and communication landscape.

Program Outcomes

Graduates of a Bachelor of Communication and Business double major program acquire a diverse skill set that encompasses both communication and business competencies. They develop strong written and verbal communication skills, learn how to create and deliver persuasive presentations, gain an understanding of marketing and branding strategies, and acquire business knowledge in areas such as finance, management, and entrepreneurship. Additionally, students learn to analyze and interpret data, understand consumer behavior, and develop critical thinking and problem-solving abilities.

Bachelor of Arts, Communication (Dual Degree Program)

Dual degree students must complete 127 credits to graduate.

Dual degree students must meet the UA’s CGPA requirement to apply for admission to UA. Students must obtain at least a “C” grade in courses taught by UA and AUPP.

Program Structure

Required Total Credits (127)

Communication Foundation Courses

6

UA Major Courses

30

AUPP Major Courses

45

Elective Courses

12

General Education Courses

34

Communication Foundation Courses (Required: 6 credits)

Course Code

Course Name

Credits

COMM 102

Introduction to Communication

3

COMM 103

Oral Communications

3

UA Major Courses (Required: 30 credits)

Course Code

Course Name

Credits

COMM 300 (UA)

Introduction to Communication Theory

3

COMM 309 (UA)

Introduction to Mass Media Effects

3

COMM 311 (UA)

Communication Technology Theory

3

COMM 411 (UA)

Communication and Conflict Management

3

PR 201 (UA)

Introduction to Public Relations

3

PR 204 (UA)

Strategic Public Relations

3

PR 205 (UA)

Public Relations Ethics

3

PR 317 (UA)

Strategic Writing for Public Relations

3

PR 421 (UA)

Public Relations Campaigns

3

PR 423 (UA)

Crisis Communication and Public Relations

3

AUPP Major Courses (Required: 45 credits)

Course Code

Course Name

Credits

ACCT 201

Financial Accounting

3

ACCT 202

Managerial Accounting

3

BUSN 300

Legal Environment for Business

3

BUSN 360

Business Ethics and Social Responsibility

3

BUSN 440

Introduction to Human Resource Management

3

BUSN 478

Project Management

3

BUSN 479

Practical Entrepreneur

3

FINC 301

Introduction to Finance

3

IR 207

Research Methods and Design

3

MGMT 301

Principles of Management

3

MGMT 320

Operations Management

3

MGMT 460

Strategic Management

3

MKTG 301

Introduction to Marketing

3

PR 320

Persuasion

3

INTS 400*

Internship

3

*INTS 400: Students must complete 84 credits before starting the internship. Internship requires a minimum of one hundred and sixty (160) hours of workplace experience.

Elective Courses (Required: 12 credits)

The students can choose upper division courses outside of core or major requirements that sounds interesting to you. Some courses require the student to complete the pre-requisite course. AUPP normally counts some of the courses a dual degree student takes with the partner university as fulfilling the elective requirement. Click Here for the course list.

General Education Courses (Required: 34 credits)

Course Code

Course Name

Credits

ENGL 101

English Composition I

3

ENGL 102

English Composition II

3

ENVS 131C

Environmental Science

3

HIST 131

World History from 1500 B.C

3

HUMN 101

Introduction to Humanities

3

HUMN 110

Arts and Culture

3

ICT 209

Fundamentals of Artificial Intelligence

3

MATH 177

Elementary Statistics

3

MATH 200

Business Calculus

3

PHIL 110

Critical Thinking

3

PSYC 101

Introductory Psychology

3

SMNR 101

First Year Experience

1