Married to the MOB also known as MTTM or simply MOB is a women s streetwear clothing line started by Leah McSweeney in 2004 The line is inspired by New York streets and clubs and rocks a chic but not to be messed with attitude that attracts style confident females everywhere Leah McSweeney Leah McSweeney born in 1982 in New York City is founder and CEO of the successful female Married to the MOB clothing line Her early years were spent in New York City until she was thrown out in eighth grade from an all girls catholic school Convent of the Sacred Heart whose alumni include Lady Gaga and the Hilton Sisters Afterwards Leah s family moved to Newtown Connecticut where she ran away every weekend to get back to her NYC roots Once Leah finished high school she moved back to the Big Apple and went to the Fashion Institute of Technology for one week before calling it quits Tired of seeing guys having the coolest gear and brands Leah had the brilliant idea of creating her own female clothing line Married to the MOB in 2004 Leah used her settlement of 75 000 from a law suit stemming from a police officer attack to jumpstart her idea and bought an Apple computer and painted her Spring Street apartment walls pink Leah s apartment became the Married to the MOB headquarters everyone from Leah s model sister and MOB poster girl Sarah McSweeney to her teenage friend Tabatha McGurr daughter of well known graffiti artist Futura 2000 became part of the crew The clothing line grew from there and Leah switched her headquarters to the Empire State Building McSweeney has been included in a multitude of publications such as Elle Girl Inked magazine Complex magazine Elle magazine Vogue magazine Hypebeast magazine Format magazine Essence magazine Paper magazine Urb magazine Teen Vogue and Nylon magazine MTTM Collaborations and Beyond The bold statements on its graphic tees such as Supreme Bitch or New York needs Peter Gatien have become the brand s trademark Even the tagline Men are the new women from a MOB campaign was even used in conjunction with the tv show Big Shots TV series Supreme store owner James Jebbia also worked with MOB and carried the brand s tees in his stores MOB s hands bikini with graffiti artist Kaws was a stepping stone for Leah s company With the suit s handprints boldly placed on every guy s favorite spots on a girl s body this product is one of the more renowned MOB collabs Various collabs followed in 2007 notably with the German accessory house MCM and a MOB x Kangol cashmere beanie Leah s love for France got her to meet graffiti artist Fafi who helped design and model for the 07 Spring Summer campaign French avant garde boutique Colette boutique collaborated successfully with MOB on Reebok lip print sneakers that sold out online in 23 minutes MOB teamed up with Nike in November 08 on a white tweed and black patent dunk The MOB girls dropped a denim line as well as cut and sew for Winter 08 February 09 brought KRINK inks and MOB together and they co branded a Valentine s Day pack In Spring 09 the first wave of the collection was a collaboration with Chicago rapper Kid Sister MOB s second wave of Spring 09 had the brand working with artist Jessy Kennedy aka The Nite Rider who added her naughty illustrations to a classically controversial MOB shirt With the 50th Anniversary of Barbie in March 09 Colette boutique continued its relationship with MOB with a commemorative tee Seen and Heard Married to the MOB clothing has been seen on many musicians and celebrities alike The line has been worn by rapper Uffie multi talented artist Fergie singer singer Lady Gaga model Doutzen Kroes musician Kid Sister and rapper Lady Sovereign MOB Living Married to the MOB is more than a clothing line it is your source for all things MTTM related Resident blogger Tabatha will keep you updated on everything you need to know and everything you ever wanted to know with a punchy style all her own Check out for the must see ramblings of