Scandum the Newsweek article makes the link between the flynn effect and creativity I m just basing my info off of the article assuming someone in the know wrote the article see link below Like intelligence tests Torrance s test a 90 minute series of discrete tasks administered by a psychologist has been taken by millions worldwide in 50 languages Yet there is one crucial difference between IQ and CQ scores With intelligence there is a phenomenon called the Flynn effect each generation scores go up about 10 points Enriched environments are making kids smarter With creativity a reverse trend has just been identified and is being reported for the first time here American creativity scores are falling