Maybe you are living in Newark I haven t heard of Prudential before coming to USA because the company does not have the anvergure of a Meryll Lynch or Goldman Sachs When the company is rather unknown its logo can not be better It s not like we are talking about the MacDonald s M or the two circles for Mastercard or the hammer and the sickle It is a national company it could be your personal experience but this doesn t make it worthy of a worldwide encyclopedia Your propaganda is what will in the end make it a world class logo