9 November 2015 UTC Lassiter The Silent Majority intro page 5 he supplants the familiar southern strategy interpretation with one of a suburban strategy driven by color blind arguments individualism and free market consumerism at the grassroots Tim Boyd s essay writing in Feldman s Painting Dixie Red page 80 meant adopting what the historian Matthew Lassiter has called suburban strategies that stressed economic prosperity and racial moderation rather than the southern strategy of appealing to white backlash 06 42