First of all as was once documented on the greater University of Virginia article you are described by pep band members as a Google stuffer creating a bunch of websites about the Pep Band and even trying to get searches for UVa Marching Band and such to go to your own websites A more reliable source would be Cavalier Daily articles from the 1960 s As you could guess when my father attended the university from 1961 1966 and fear of State U ism was all around they didn t make webpages But if you look back at those student periodicals from the 1960s and up to a decade earlier you ll see the term was widey used to refer to the large more than a few thousand students as UVa had at the time co educational universities The bru ha ha about State Uism came to a head when women were admitted in 1970 I had to read through all that stuff in the late 1990s for the History of UVa class that I think is still taught at the university You re still at the U check out the old collections of student periodicals yearbooks whatever you can find you ll get a sense for the history of the term