I agree with these three recommendations The discussion concerning McLuhan is highly misleading and belongs somewhere else A more reasonable history of modern rhetoric might look more like this 1 Wichelns and the neo Aristotelian tradition 2 Burke especially identification 3 Perelman and Olbrechts Tyteca 4 Edwin Black and the break w neo Aristotelianism 5 the 1960 s and social movements 6 postmodern trends and influences Raymie McKerrow Foucault Derrida etc 7 recent prominent developments the rhetoric of McGee and ideographs Marxist influences Althusser Cloud etc prophetic rhetoric Darsey etc