My name is Anne I am french and usually my friend call me Pomme Petite pomme pomme in english is Apple i am a little apple a manzanita in spanish i am from august 2005 to july 2006 studying business in Michigan I just discovered wikipedia and i found it really interesting What i like as a business student is fascinating stories about marketing successes and failures I discovered not so long ago one of them the french vodka greygoose This is a hoax I mean almost one It was created by Sidney Frank a very clever American guy for who i have a lot of respect as having done one of the most marketing success of the past years Vodka is not part of french culture what he invented is really clever So i decided to speak about him as one of the most famous user of marketing of our time here is a link to a smart article about him