I am encouraged by your feedback Let me clear it up a bit first my version is written basically with Paul Graham s article on this topic in my mind I think that article is neither an undue appraisal nor an unfair dismissal of the term and I think it would be a good and neutral starting point for me when I re write the lead According to that article Web 2 0 can be boiled down into three things democracy Ajax and focus on user This is how I structure the lead sentence democracy ie architecture of participation in Tim O Reilly s words and folksonomy in realisation and user focus in the first part and better UI powered with Ajax in the second Specific replies as follows lengthy list agree although the current version also features a long list as well Perhaps we can break down that clause into two like this that put emphasis on allowing users to share and collaborate information online in new ways as part of the service presented in a user friendly interactive and often Ajax enabled user interface collaborate information my wrong Let s preserve the order in the current version ie collaborate and share information folksonomy see my point re democracy and architecture of participation above I do believe that this is an important feature that distinguish Web 2 0 from the old a platform built in as part of the service that allows users to actively contribute to the grouping and ranking of contents You won t have that pre Web 2 0 Even the readers ranking at Amazon com was initially a secondary feature cluttering the lead please see if the revised version above would make it better presented And as I have mentioned above the original version suffers from the same problem as well focus on what web 2 0 is I believe this is what I am doing with the revised version The current version simply mentions too much of O Reilly Media but the term has evolved far beyond their reach and control And I do believe the revised version does sufficiently address the fact that it has become a buzzword in the marketing sense