Well the finals are just as popular maybe a percent lower as the World Cup Finals is in Europe so that should give you some idea and as the World Cup 2006 top 4 teams 6 of the top 8 and 10 of the top 16 were European so if you win you can almost claim that you are the best in the world For example France took the FIFA world ranking top spot not when they won the World Cup 98 but when they won the Euro 2000