Proposed move to Stiffness to weight ratio Why is this article named with the least commonly used term for this property Google returns 75 400 results for specific modulus 78 700 results for specific stiffness and 783 000 results for stiffness to weight ratio I could understand this if Wikipedia were advocating the term specific modulus e g because it is shorter or more technical sounding or whatever However my understanding was that Wikipedia was explicitly not in the advocacy business and that its articles should be named with the commonest term In this case the commonest term occurs ten times as often as the other two terms This name has the further benefit of being self explanatory whereas those unfamiliar with either of the other two names would have to consult a dictionary when they encounter it in a text which may well be why it is by far the commonest term I therefore propose moving this article to Stiffness to weight ratio and linking the other two terms to it This won t compromise findability in any way but the choice of name will indicate the most commonly used term