I think there s a difference between product placement which is taking money from sponsors to feature their products in a show often with cross promotion ie James Bond and BMW and using name brand products in a show to give it authenticity It s jarring when a couple of wealthy guys are sitting around drinking no name beer as we ve seen in the past While some may doubt whether the spokespeople are telling the truth the article should only feature sourced information If it deserves mention in the article at all which I m dubious about it should be something like Sopranos is known for featuring name brand products such as cars and clothing labels prominently Spokespeople for HBO and the various products claim that no money is involved in these appearances which are used to give the show a sense of authenticity a