Many manufacturers may be reluctant in certain circumstances to use generic terms to refer to their own products as their motivation is to present their product as unique and generic terms may imply that their product is pretty much the same as the competitor s products The market leader in particular usually avoids generic terminology Perhaps their marketing folks have concluded that certain terms work better in some countries than others However accurate generic terms are important in neutral coverage of a topic although I recognize that there may be some differences between U S Canadian British and Australian usages for example Those can be explained in the article if they are of significance