The policy is at WP NFCCE Note that it is the duty of users seeking to include or retain content to provide a valid rationale those seeking to remove or delete it for non compliance with criterion 10c are not required to show that one can not be created see burden of proof The image File DuluxTin jpg currently violates WP NFCC 10c although I agree that it would be very easy to correct this by simply adding a fair use rationale