Overcoming Stupidity Creativity Guru Andy Green in his new book Overcoming Stupidity seeks to redefine stupidity as inflexible thinking and develops a graded scale to evaluate stupidity In the book he says Stupidity is not about intelligence it s about the flexibility of your thinking Inflexible thinking leads to stupidity flexible thinking is the key to creativity Everyone should be comfortable with their own stupidity we all make mistakes every day based on inadequate information We all however should avoid 5 star stupidity repeating any earlier stupid acts and should challenge compound stupidity wherever we witness it In 2007 he launched the Stupid Aid campaign with the principle aim of providing tools to overcome stupidity in the world around us More information on Stupid Aid Stupidity and inflexible thinking can be found on the not for profit website Overcoming Stupidity Publisher Tangent Books September 5 2008 ISBN 10 1906477108 ISBN 13 978 1906477103