Just a few paragraphs above you said that newspapers always shorten things for the headline Here you are saying that newspapers give full names the first time they are used in articles emphasis mine and after that short forms are used But this is exactly what Wikipedia is doing as per WP AT we always shorten things for the article title Wikipedia s equivalent of a newspaper headline except when there are ambiguity primary usage concerns we always give full name in the lede or at least we address the location issue using descriptive means and we normally use short forms throughout the article If anything it follows from your own logic that both USPLACE and the title of the Beverly Hills California article are at odds with the practices used by both the newspapers and by Wikipedia As one intelligent person said thank you for disproving your point September 25 2012 15 06 UTC