Not a hoax This article was the subject of the recent WikiWorld so I came to take a look I was rather surprised to see it tagged as a hoax article however after only a minute of Googling i came to the conclusion that it is real For example here s a New York Times article from 2004 There s also some BBC links The Times article mentions the corporate sponsorship In any case this article could be better referenced I haven t thoroughly gone over the article to check the details But the person alleging hoax is plainly mistaken Therefore I have removed the tag