Elevating Zeising as Contributing to Golden Ratio in Aesthetics The article refers to Adolf Zeising under the heading nature But his contribution seems more important that that in fact he may be the origin of the modern conception of the golden ratio as important to aesthetics and design For example Psychology of Aesthetic Reaction to Rectangular Forms Psychological Review 1904 which says Since the aesthetic value of the golden section was first developed by Zeising all questions in the psychology of the aesthetics of form have centered around this one the psychology of the golden section With the footnote referring to Zeising s Aesthetische Forschungen Or even more strongly which says Almost all of the statements that have been made concerning the appearance of the golden number golden section golden ratio etc in man made objects art architecture etc and in nature human body astronomy etc can be traced back to one person the German intellectual Adolph Zeising which is such an amazing statement I am forced to put it in bold here