Abercrombie and Fitch was very successful marketing itself as representative of a specific demographic from the mid 90 s to mid millennium The firm s success in sex based marketing helped define modern marketing campaigns across many markets It s success is made evident by the company s fiscal liquidity and expansion into three new companies Hollister Ruehl Gilly Hicks Lifestyle brand is IMHO a shady classification for a company that markets by plastering naked people on walls However by the definition given in this article the company fits the classification