I think what we are dealing with here is argument for argument s sake Do we need to worry about whether or not a 100 people looking for the food company are unduly burdened by being redirected here Despite the size of McCain Foods we can gather from the data presented that those who are typing McCain are more than 100x more likely to be intending to view this page Redirect is not a matter of importance as the opposition would have us believe so much as a matter of utility