Hi Maunus I m not following your argument The lead deals with the difference between AR and AW It s not true that AR only embraces a deontological view it embraces utilitarianism too and indeed several of its major advocates come from that position as the article explains in this section The idea of awarding personhood to animals is a standard AR position The lead is sourced to Angus Taylor an academic philosopher but it s a bog standard view of AR not at all idiosyncratic so it could be sourced to any number of academics working in the area