It depends a bit where you are in Europe Anywhere there is major highway infrastructure and urbanisation spotting a pickup truck is a bit like spotting a white raven On the island of Malta they are not uncommon On the smaller island of Gozo they are fairly common although still a small minority when compared to passenger cars If you have unpaved roads and one or more small fields as is often the case on the island of Gozo a pickup is a lot more practical than a tractor Then again the country of Malta to which these two islands belong has just over 400 000 inhabitants so it s far from representative