San Francisco je ilu ni Ipinle Kalifornia ni orile-ede Amerika. San Francisco Examiner, April 3, 1918. Donot Call It Frisco. Judge Mogan Rebukes Angeleno for Using Slang in His Petition for Divorce. "No one refers to San Francisco by that title except people from Los Angeles." Sullivan, James (October 14, 2003). "Frisco, that once-verboten term for the city by the bay, is making a comeback among the young and hip. Herb Caen is spinning at warp speed.". Datebook (San Francisco: San Francisco Chronicle): p. D-1. http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2003/10/14/DD67721.DTL&type=travelbayarea. Retrieved June 12, 2008.  Many tourists refer to San Francisco as "Frisco." However, some locals discourage this. Samuel D. Cohen writes that many credit "Friscophobia" to newspaper columnist Herb Caen, whose first book, published in 1953, was "Donot Call it Frisco" after a 1918 newspaper article of the same name. Caen was considered by many to be the recognized authority on what was, and what was not, beneath the city's dignity, and to him, Frisco was intolerable.