Mavi waa nooc halis ah oo jimicsi ah oo la aasaasay sanadkii 1991, oo ku salaysan Istanbul, Turkey. Shirkaddu waxay soo saartaa jimicsiga haweenka iyo ragga labadaba, oo lagu beegsanayo koox da 'yar. Hawlgallada caalamiga ah ayaa xarunteedu tahay Turkiga, iyada oo ay ku jiraan kuwa Maraykanka, Kanada, Jarmalka, Netherlands, Ruushka iyo Australia. Mavi waxay leedahay dukaamada amaanka ee New York City, Vancouver, Montreal, Istanbul, Berlin, Frankfurt, Frankfurt, Dusseldorf, Hamburg iyo Moscow. Celebrities kuwaas oo xiran calaamad this of jeans waxaa ka mid ah Kate Winslet iyo Chelsea Clinton. [2] Sanadkii 2012-kii, Adriana Lima waxay heshiis la saxiixatay Mavi si ay ololaha suuq-gareenta, u diiwaan geliso xayeysiisyo taxane ah. [3] Ololaha ayaa ahaa mid aad u guulaystay, in iibku kordho 50%. [4] Magaca shirkada ayaa ka soo jeeda xaqiiqda ah in 'Mavi' uu yahay erayga Turkiga ee buluugga ah. Warshadeeda weyni waxay ku taallaa gobolka Tekirdağ,