Adadin ƙonawa shine ƙimar da kamfani ke rasa kuɗi.[ana buƙatar hujja] Yawanci ana bayyana shi cikin sharuddan wata-wata. Misali, "ƙimar ƙonawar kamfanin a halin yanzu $ 65,000 kowace wata." A wannan ma'anar, kalmar "ƙona" kalma ce iri ɗaya don rarar kuɗi . Hakanan ma'auni ne na yadda sauri kamfani zai yi amfani da jarin babban mai hannun jari. Idan babban birnin mai hannun jari ya ƙare, kamfanin zai zama dole ne ya fara samun riba, neman ƙarin kuɗi, ko rufewa. Hakan ne yasa aka kyya de abin da yaka mata a rinka kona wa saboda hakan yanada Hakanan ƙonawa na iya komawa zuwa ga yadda mutane da sauri suke kashe kuɗinsu, musamman ma hanyoyin samun kuɗin su . Misali, Kamfanin Mackenzie Investments ya ba da gwajin gwaji don auna kashewa da halayyar 'yan kasar ta Canada don sanin ko su "Masu wuce gona da iri ne." Hakanan ana amfani da ƙimar ƙonawa a cikin gudanar da aikin don ƙayyade ƙimar abin da ake amfani da sa'o'i (wanda aka ware wa aikin), don gano lokacin da aiki zai tafi daga wuri, ko lokacin da aka rasa inganci.