U-Report ta kasan ce wata kayan aiki ne na isar da sakonnin zamantakewar al'umma da kuma tsarin tattara bayanai wanda UNICEF ta ƙirƙira don inganta hulda da 'yan ƙasa, sanar da shugabanni, da kuma inganta kyakkyawan canji.Shirin yana aika saƙonnin SMS da faɗakarwa ga mahalarta, yana tattara martani na ainihi, sannan yana buga bayanan da aka tara. Batutuwan da aka zaɓa sun haɗa da kiwon lafiya, ilimi, ruwa, tsafta da rashin aikin yi ga matasa, cutar kanjamau, da kuma ɓarkewar cututtuka. Shirin a yanzu haka yana da mahalarta miliyan uku a kasashe 76. A cikin 2007, Innovation na UNICEF sun yi amfani da RapidSMS don haɓaka U-Report, wani dandamali wanda zai ba kowa damar buga ainihin lokacin bayanai da nazarin bayanai a cikin tsarin SMS ba tare da buƙatar mai shiryawa ba. A watan Mayu na shekarar 2011, Uganda ta zama kasa ta farko da UNICEF ta bullo da shirin wayar salula ta U-Report, saboda yawanta, a matsayinta na daya daga cikin mafi karancin shekaru a duniya.