Jumia wata kafa ce ta yin kasuwanci na kayan wuta, kamar su wayar hannu, telebijin, computer da sauran su, da kuma kaloli daban daban na kayan sawa. Kuma ana gudanar da kasuwancinne ta hanyar yin amfani da yanar gizo-gizo. An kirkiri Jumia a shekara ta dubu biyu da sha biyu 2012 inda aka fadada ta a kasashe biyar wadanda suka kunshi Egypt, Morocco,Ivory coast,Kenya da Kuma South Africa a shekara ta dubu biyu da sha hudu. Kamfanin ya bude ofisoshi a Tanzania, Tunusia, Ghana, Cameron, Aljeria da Uganda. Zuwa shekera ta dubu biyu da sha takwas kamfanin ya yadu a kasashe goma sha hudu a yankin Africa. A shekara ta dubu biyu da sha Uku 2013 Kamfanin ya samar da Jumia travel, bangaren samar da hotel, da Kuma Jumia food, bangaren samar da abinci. A 2017, Jumia sun samar da Jumia one, wata manhaja da take bada damar biyan kudi kamar siyan kati, tura kaudi,da sauransu. Kuma sun samar da Jumia pay hanyar da za'a iya siyan kayayyakin Jumia.