Email Marketing: Understanding Your Email Marketing Statistics
Stay on top of your Email Marketing efforts by keeping track of your campaign statistics. With this valuable information at your fingertips, you'll have the insights you need to craft effective and engaging campaigns in the future.In this article:
Accessing your campaign statistics Understanding your email statistics Understanding your email recipients Understanding your social statistics Discrepancies in your statisticsAccessing your campaign statisticsFrom the Email Marketing tab in your site's dashboard, you can get a comprehensive view of your delivery, traffic, and device data, allowing you to see exactly how your audience is responding to your campaigns. To access your campaign statistics:
Go to Email Marketing in your site's dashboard. Click the Check Stats icon  on any published campaign.Understanding your email statisticsThe first tab on your statistics page is designed to display your email statistics. This page contains detailed information on your delivery, traffic, and device data, which can give you valuable insights into the performance of your campaigns.Note:Email statistics update every 3 hours, so you can track the progress of your campaigns and make informed decisions about future efforts.Delivery statisticsYour delivery statistics data provides valuable information about how your contacts responded to your emails, including the number of emails that were delivered, opened, clicked, bounced, and reported as spam so that you can make informed decisions about your future email marketing efforts.
Delivered: The delivered metric refers to the number of emails that were successfully received by your contacts. If your Delivered rate is low, you may want to clean up your mailing list to increase deliverability. Opened: The opened metric refers to the number of delivered emails that were opened by your contacts. This information provides insight into the effectiveness of your subject line and the level of interest your email generated.
Important: Learn more about the Apple iOS 15 Mail Privacy Protection update that will impact email Opened statistics. Clicked: The clicked metric refers to the number of recipients who clicked a link within your email. This is an important indicator of how well your call-to-action resonated with your contacts. Bounced: The bounced metric refers to the number of emails that could not be delivered. It's important to regularly monitor your bounced emails and take steps to address any issues that may be affecting your delivery rates. Spam Complaints: The spam complaints metric refers to the number of recipients who reported your email as spam. It's important to always follow best practices for email marketing to reduce the risk of your emails being marked as spam.TrafficYour traffic data provides valuable insights into how your email campaigns are driving interactions with your site. By tracking your unique visitors and site sessions, you can better understand the impact of your emails on your audience and make informed decisions about your future email marketing efforts.
Unique Visitors: A unique visitor is defined as an email recipient who interacts with your site after viewing your campaign email. This means that a person's actions can only be counted once even if they visit your site multiple times. Site Sessions: A site session starts when an email recipient visits your site after viewing your campaign email and ends after 30 minutes of inactivity. Each time a new session is started, it's counted in your traffic data.SalesIf any orders are placed on your site, you'll notice a new Sales section in your statistics, providing the following information.
Total Orders: Orders include all purchases, such as store orders, bookings, and any other transactions made on your site, regardless of their payment status (unpaid, canceled, refunded, etc.).  Total Sales: Sales reflect the overall revenue generated from all sales, for both online and manual payments. This is before any deductions for refunds, shipping fees, or other charges.Unique clicks by deviceUnique clicks by device data provides insights into how your email recipients access your site. This data can help you optimize your site for your audience and improve their browsing experience. Learn more about creating a mobile friendly site.Top links clickedTop links clicked data shows the number of unique clicks each link in your campaign email received. This information can provide insights on how to optimize your email campaigns and keep your audience interested.Tip: For more insights and detailed marketing reports, visit Wix Analytics.Understanding your email recipientsOn your Email Recipients tab, you can see the list of contacts your campaign was sent to. You can filter this list by any statistic including two additional filters, Not Opened and Not Sent. Not Sent: The list of recipients that were not sent to if sampling to a new client list is not passed.
Not Opened: The list of recipients who did not open your campaign. Tip:Click Download at the top right of any filtered list to export the list.Understanding your social statisticsYour Social statistics shows how people engage with your campaign. The data displayed includes total views and clicks on your campaign on social media platforms, clicks on the campaign URL, and any time View in a browser was clicked in the email campaign.Share on social mediaContinue the progress of your campaign and share your campaign URL on social media. You can share the campaign on social media from this panel or copy the link.Web and social statistics Your web and social statistics provides valuable insight into how your email campaigns are being received on social media. By tracking both views and clicks on your campaign, you can better understand the impact of your campaign. Total views: The total number of web and social campaign views. Total clicks: The total number of clicks on web and social campaigns.Note: Total views and total clicks are non-unique, meaning a person's actions can be counted more than once.Top links clickedTop links clicked data shows the number of unique clicks each link in your campaign email received. This information can provide insights on how to optimize your email campaigns and keep your audience interested.Tip: For more insights and detailed marketing reports, visit Wix Analytics.Discrepancies in your statisticsIt may take some time for recipients to read your email campaign, and for the information in your Wix Email Marketing Dashboard and statistics to update accordingly. If you view your statistics more than 24 hours after sending an email campaign and your statistics don't seem accurate, please submit a support ticket and include the following information: The URL of the email campaignThe date you sent the newsletterThe number of contacts you sent toThe names of contact groups you sent toA few examples of email addresses you've sent toDescribe what is inaccurate about your statistics