ADI: Changing Your Page's Title Tag and Meta Description
A page's title tag and meta description are meta tags. Meta tags are snippets of text that describe your page’s content. Meta tags are not visible on the page itself. They appear in the page's code and tell search engines how to display the page in search results.Search engines usually use your page's title tag and meta description for its search result. Optimizing these two meta tags can help search engines display the most accurate information for your pages. Important:Search engines may sometimes use other content on your page if they decide that it's a better match for a search query.Need help with your meta tags?The Wix SEO Wiz analyzes your site's content and helps you create unique and relevant titles and descriptions. Learn more about the SEO WizIn this article, learn more about:
Understanding title tags Understanding meta descriptions Changing a page's title tag Changing a page's meta description Frequently asked questions (FAQs)Understanding title tagsYou page's title tag is the title that search engines usually display for your page in search results. For example, it is title that appears below your page's URL in Google search results. A clear title tag in search results helps potential site visitors decide whether or not to visit your site. Your page's title tag should be clear and concise with a focus on your page’s target keywords. It's also a good idea to include the name of your business or site in the title tag.Want to learn more about title tags?Check out our video about writing great title tags in the Wix SEO Learning Hub.Understanding meta descriptionsYour page's meta description is the description that search engines usually display for your page in search results. For example, it's the description that displays below your page's title tag in Google search results.Your page's meta description gives your potential site visitors a summary of what your page is about before they visit it. You should make each page's meta description unique to help your site visitors decide if your page contains what they're looking for. Important:Search engines like Google sometimes create their own meta descriptions for your page. This can happen when search engines think that some other content on your page is a better match to the searcher's keywords. It can also happen if they decide that your meta description does not accurately describe your page. Want to learn more about writing meta descriptions?Check out our article about writing great meta descriptions in the Wix SEO Learning Hub.Changing the title tag of a page
Click the Pages menu on the top bar inside ADI. Hover over the relevant page and click the Settings icon . Click SEO Basics. Enter the page title under Title Tag (For Search Results).Changing a page's meta descriptionTo change a meta description:
Click the Pages menu on the top bar inside ADI. Hover over the relevant page and click the Settings icon . Click SEO Basics. Enter your page description under Meta Description (For Search Results).FAQsClick a question below to learn more about changing a pages meta tags:How can I create a great title tag?The following tips should guide you to creating a great title tag:
Every title tag should be distinct, and tells people what makes the page unique. Title tags should be up to 65 character long (including spaces). Try incorporating your most relevant search phrase into your title tag i.e. the word you think a client would type into a search engine to find your site. Avoid generic title tags like 'Home' or 'Product', say what makes your page interesting. Try to make your page's search result stand out from your competition.How can I create a great meta description?The following tips should guide you to creating a great title tag:
Your meta description should not be less than 50 characters or exceed 160 characters (Google trims the description after 160 characters), with spaces included. Your meta description is an opportunity to advertise your site pages. It allows a user to understand what your pages are about before they are accessed. If possible, try to incorporate your relevant search phrases logically and organically, as part of a meta description that's relevant to the page content. Make sure to create a compelling meta description in order to entice users to click.