Advanced Analytics Tools: Building a Custom Report
Create a new Wix Analytics report to answer specific questions that weren’t addressed in existing pre-built reports. Learn how to create a new report, and how to use tools such as report tiles, analytics tables, Measures and Dimensions.Important:
Before creating a new report, check if a pre-built report matches your needs. You can also customize the report and save a new view to focus on the data that interests you most. To create a new report or duplicate and edit a report, you must upgrade your Wix site to the Business Elite plan (for Wix Editor users) or an Elite plan (for Studio users).Step 1 | Create a new reportGet started by giving your new custom report a name and a description.To create a new report:
Go to All Reports in your site's dashboard. Click the More Actions icon  at the top right and select Create a custom report. Click Get Started. Add your report name and description. Click Create Your ReportStep 2 | Add a tile to your reportA tile is a visualization of your data. To create a tile you’ll need to choose a topic (Explore), the data you are interested in (Measures and Dimensions), and how you want to display your data (Visualization).To add a tile to your report:
Click Edit Dashboard. Click Add and select Visualization.Step 3 | Choose an ExploreChoose an Explore from the list on the left. Each Explore focuses on different elements of your data. The Explore is considered the topic of your tile. How to choose an ExploreEach Explore provides you with the ability to add content to your report based on the data it contains.There are various Explores you can choose from:
Use the Sales Explore if you want your tile to answer questions about your sales. For example:
    
How many orders have used a coupon? How many orders got a refund?   Use Item Sales Explore if you want your tile to answer a question about items you sell. For example:
    
What are my best seller products? How many items are being ordered on average per order?   Use Traffic Explore if you want your tile to answer questions about your site traffic or about your site visitors. For example:
    
What are your most viewed pages? What are your most popular traffic sources (e.g. facebook, google, instagram). What device your visitors are using? How many visitors visited your site in the past month? From where are they coming from?   Use People Explore if you want your tile to answer questions about your site visitors: For example:
    
How many times has a person ordered something?  Step 4 | Choose Measures and DimensionsMeasures and Dimensions include all of the metrics you can include in your reports.You can choose:
Single measures. This is ideal to present a single value chart, such as total value, number of customers, or number of orders. Measure + Dimension. This is useful when you want to add a line chart with an x and y axis, bar chart, or pie chart. Multiple dimensions + multiple measures. This is useful when you want to add a table tile.Once you've chosen your Measures and Dimensions, name your Tile in the Edit Tile window.How to choose Measures and DimensionsThe first thing you need to do is decide what you want to find out. Then, you’ll need to break it down and think about the data you want to display in terms of Measures and Dimensions.Understanding the difference between Measures and Dimensions will help you to choose the right content for your tile. For example, data related to “Customers” can be both dimensions, and measures. To demonstrate this we‘ve used the Sales Explore, and the data fields we can choose from are related to sales.Customer name is a Dimension
It’s qualitative. You can’t operate math functions within it.More Dimensions examples include: Order date, product name, Customer address, Phone number, etc.Customers as a Measure
Customer as a measure refers to “Customers count”, the amount of customers that did something. It’s quantitative - you can count how many customers bought something. You can operate math functions within it, for example “ sum of how many customers bought something yesterday”More Measures examples: Site visits count, total, money spent, number of orders, etc.Let's practice:When you know what data to add to your report, you’ll need to find the relevant data fields in the data fields menu.For example: Let’s find out how many customers used coupon codes. To find out, we chose “coupon name” as a Dimension, and “Customers count” as a Measure.Step 5 | Run your reportTo run your report, click Run at the top right. Your results will load in the data pane.Step 6 | Choose how to view your reportYou can choose to see your data in a table, bar chart, columns, scatterplot, line, area, pie chart, map, or single value.Click your preferred visualization icon, and your data will be displayed accordingly.Step 7 | Save your changes
Click Save, and the tile will be added to your report.
 (Optional) To resize a tile after saving, click the lower right corner of the tile and drag to adjust.
 Click Save to create your report.
Tip: Once saved, your report will be available in your Custom reports list.
What's next?Share the report with your team.FAQsClick a question to learn more about custom reports.Can I subscribe to a custom report? Currently, it's not possible to subscribe to custom reports. It is only possible to download them.Can I combine different metrics are data models in the Custom report? It is not possible to create a custom report combining different data models (and combining metrics from different models). However, custom dashboards can have multiple reports (or tiles) built over different models.After upgrading my site, how long does it take for custom reports to be available?Custom reports are available in your account as soon as you purchase a Business Elite plan (for Wix Editor) or an Elite plan (for Studio), and assign it to your site.