Wix Analytics: About the Subscriptions Overview
The Subscriptions Overview gathers all the key metrics for subscription-based businesses in one place. Track and analyze the performance of any pricing plans, recurring subscriptions, or product subscriptions that you offer.You can find the Subscriptions Overview page in the Overviews section under Analytics in your site's dashboard.

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Key metricsView the top subscription statistics during a selected time period. The default time period is set to the current month. Click the This month drop-down or All plans drop-down to filter by a different time period or specific plan. The metrics in this section include:
Total revenue: All the revenue coming from subscriptions only (not including Wix stores or other business apps). New subscriptions: All subscriptions purchased during the selected time period. Ended subscriptions: The number of subscriptions that expired, were canceled, or ended during the selected time period.Note:The data in the Subscriptions Overview relates to subscription activity only (including the revenue).Active subscriptionsThe Active Subscriptions section shows the number of subscriptions that are active right now on the site. These include free and paid subscriptions. You can also view a breakdown of how many subscriptions are active per plan.Revenue over the last 12 monthsThe Revenue over the last 12 months section displays a graph of the total revenue you've received from different types of subscriptions on your site over the last 12 months. View revenue for all plans together or click the All plans drop-down to filter by a specific plan.The 4 revenue types include:
One-time: Revenue from subscriptions that aren’t recurring (the client pays only once). First recurring: Revenue from the first payment of a recurring subscription. Recurring: Revenue from recurring payments (excluding first payment). Expected recurring: This metric calculates all the payments that you should get from existing subscriptions this month, but have not yet received.
Important: This isn’t a prediction based on historical sales, rather a projection of upcoming payments for existing subscriptions. This metric does not include new subscriptions that may be purchased in the future (during this month), and does not consider any possible cancellations.Customer retention and customer valueThese sections help you understand how you retain subscribing customers over time as well as the value of the customer.Customer retention shows you how many subscriptions are ending soon (next 30 days) as well as any recently ended subscriptions and the reason (payment failed, canceled by client, etc).Customer value calculates different metrics about your subscription customers to help you plan and make informed decisions. The three main metrics used in this calculation are:Average revenue per subscription (ARPS)This is the revenue generated by an average subscription monthly. To get this metric, the total revenue of the previous month is divided by the number of active subscriptions during that month. Note: Only subscriptions that had at least one payment in the last year are calculated. Free plans and trials are also excluded from this calculation.Average subscription lifetimeThis refers to how long (on average) a single subscription stays active (before it expires or is canceled). To generate this metric, we check the average length of all subscriptions that were active at some point in the last 12 months (excluding free plans and trials).Customer lifetime valueThis calculation is made by taking the ARPS and multiplying it by the average subscription lifetime.Retention over timeThe Retention over time chart displays how different groups of subscribers who subscribed in the same month kept subscribing over the following 12 months.This chart is helpful to understand long-term customer behavior, effectiveness of marketing campaigns, and can help predict churn. Filter by percentage or number at the right. You can also hover over a month to see more details.The vertical 'y' column shows the starting month, and the horizontal 'x' column shows each following month and how many of subscribers who started in the first month stayed subscribed for months after. For example, if you got 60 new subscribers in September 2023 and want to see how many stayed on until the end of the year, hover over the '3' column in the September 2023 row to see how many of those subscribers were still active in December (3 months later).FAQsClick a question below to learn more about the Subscriptions Overview.What type of subscriptions are tracked?There are 3 types of subscription activities in Wix that are tracked: pricing plans, recurring invoices and product subscriptions.How do I change the timeframe of the Subscriptions Overview data shown?In the Key metrics section, click the This month drop-down to select a timeframe. By default the timeframe is 'this month' which is from the 1st of the current month up until today.Does the revenue metric include earnings from other Wix business apps?No. All the data in the Subscriptions Overview including revenue only reflects revenue from the subscription side of the business.