Wix Analytics: About Your People Reports
Wix Analytics people reports give you an in-depth analysis of your site visitors, members and customers. Understand who visits your site and get insights to questions such as, 'How many customers do I have compared to this time last year?' and 'Who are my top customers?'. Note:The measures available in your people reports depend on the Wix apps you've installed.How do I access my people reports?
Go to Reports in your site's dashboard. Scroll down to the People section. Select the relevant report.In this article, learn more about:
The types of people reports Frequently asked questions (FAQs)Types of people reportsClick a report type to learn more about it.Top paying customersSee which customers ordered the most on your site as well as how many total orders they have. You can change the time period under Select a time period. Use this report to:
Filter your top customers by metrics like country, or whether they are new or returning customers See how many customers used coupons when ordering to see how effective your marketing coupons are for site orders.Tip: Consider adding a loyalty program to your site to reward your returning customers and incentivize them.Customers over timeSee how many customers make purchases on a specific day or month. Track who has paid for goods, services, classes, or subscriptions on your site.Use this report to:
Learn how many customers you gained over a specific period of time. Understand if there are certain times in which you are gaining more customers (e.g. holidays or special events).New vs. returning customersSee a breakdown of new customers/visitors to your site vs. customers who have purchased or visited your site before.Use this report to:
 View a pie chart of the split between your new and returning customers. Filter by total orders and sales to see if new or returning customers are purchasing more.Contacts over timeSee how many new contacts were added to your site over a certain time period. Contacts can either be added manually or by an activity a visitor performed, such as submitting a contact form or registering for your newsletter.Use this report to:
Learn how many contacts you gained over a specific period of time. Understand the split between contacts who are site members (signed up for your site) and contacts who ordered something.Leads by sourceLearn which sources on your site bring you the most leads. A source can be an app you've added to your site (e.g. Wix Stores) or can come from a form, chat, or from the mobile app.Use this report to:
See which contact source gets you the most leads (e.g. Wix Forms when someone contacts you via a form on your site) See how many sources create customers vs. site membersAll leadsView a list of all your current leads as well as their contact source. You can also see whether or not they have purchased anything.Use this report to:
Filter your leads by 'Yes' they made a purchase or 'No' they have not View the contact source of each lead View the details (name, email, phone number) of each leadPaying subscribers over timeSee how many subscribers you receive over specific days, weeks or month. Paying subscribers refer to people who have purchased something such as an order through Wix Stores, a paid plan with Pricing plans, or have been sent an invoice.Use this report to:
Monitor subscription purchases over time, through paid Plans, Wix Stores, and invoices. Compare subscriptions purchases to previous periods.Note: The report shows the first transaction in the subscription only and does not include recurring payments.FAQsClick a question to learn more about Wix Analytics people reports.When does someone become a new contact in my 'contacts over time' report?Site visitors become contacts when they perform an activity on your site and enter information. For example, they can submit a contact form, register for an event or make a store order, sign up for a newsletter, or become a site member. You can also add contacts manually.What is the difference between a lead and a customer?A lead is any contact on your site that hasn't recently made a purchase. They've taken an action before (e.g. registered for a newsletter, filled out a contact form) but haven't directly purchased an item. In the 'leads by source' report, a contact might be both a lead and a customer. This is because depending on the timeframe you've selected a lead could have since made a purchase and become a customer. During the specific period you're viewing, however, they are still counted as leads.