Wix Stores: SEO for Product Pages
Optimize the SEO settings for your store's product pages to get your store found online.In this article, learn more about:
Title tags, meta descriptions, and URL slugs Individual product indexing Canonical URLs Alt text Structured data markup for rich results Brand product attribute Social share settings Additional meta tagsNote:Changes you make to SEO do not appear immediately in search results. To help changes appear faster, you can submit your sitemap to Google.Optimizing your title tags, meta descriptions, and URL slugsYour site's pages include a title tag, meta description, and URL slug to help search engines and social networks show information about your pages. Wix automatically adds default SEO settings for your product page's title tag, meta description, and URL slug. These default settings are based on the following:
Title tag: The product name and the site name Meta description: The product description URLs slug (ending of the product page URL): The product nameYou can edit these default settings in the page's SEO Panel.Show me how
Go to Products in your site's dashboard. Click the product you want to customize.  Scroll down and click Edit SEO Settings on the right.  Edit any of the following: 
    
URL Slug: This text is the last part of your page's URL. You should only change this if it's necessary to reflect the content of your page. We recommend keeping it short and easy to read.
Note: You can customize your URL structure to remove the "product-page" prefix in your site's SEO Settings. Automatically redirect visits from the old URL to the new one: When you change a product page's URL slug, you can choose to let Wix automatically redirect visitors who try to use the old URL to the new URL. Alternatively, you can disable this toggle and manually create your own redirect. 
 Title tag: Add a title that summarizes what the product is. We recommend giving concise product names (maximum 60 characters) that help potential customers understand the product. Meta description: Add a short description of your product (maximum 156 characters). This description helps users decide if the page is relevant to them.   Click the Let search engines index this page toggle to set whether search engines can crawl and index your page or not: 

Enabled: Search engines will index your page. People can find your page when searching keywords and phrases in search engines. Disabled: Search engines will not index your page. People cannot find your page when searching keywords and phrases in search engines.
Note: Selecting Disabled prevents products from appearing in Wix Site Search results.   Click Save.Hiding an individual product from search enginesWhile you'd normally want search engines to index your products and display them in search results, you may want hide specific products. For example, products that you sell on a password-protected page that aren't available to the general public. Tip:This also stops products from appearing in site searches.Show me how
Go to Products in your site's dashboard. Click the product you want to customize.  Scroll down and click Edit SEO Settings on the right.  Disable the Let search engines index this page toggle. Managing canonical URLsThe URL for each product page is automatically generated according to its product name. In addition, you can edit a product's URL slug (see above).The canonical URL is a meta tag that defines the primary URL of a given page. In other words, if there are multiple versions of your page's URL, this meta tag tells search engines which version they should index and show to potential site visitors. Learn more about canonical tags.Wix automatically creates a default canonical URL for all of your pages. You can customize it in the Advanced tab.Show me how
Go to Products in your site's dashboard. Click the product you want to customize.  Scroll down and click Edit SEO Settings at the right.  Click Advanced. Click the Edit icon  beside canonical under Meta tags.  Enter the URL in the text box under Tag value.  Click the Checkmark icon .  Click Save.To restore the default Canonical URL:Delete all text in the Canonical URL text box then press Enter on your keyboard. Learn more about removing canonical tags Adding alt text to product imagesAlt text gives potential customers doing an image search another way to find your products. In addition, it helps visually impaired visitors using screen readers learn more about what you're selling. Add unique descriptive text to each of your product images to maximize their effectiveness.Show me how
Go to Products in your site's dashboard. Click to select a product. In the Images & Videos section, click the More Actions   icon.  Click Edit Alt Text for Images.  Enter the alt text.  Click Done.Structured data markup for product rich resultsStructured data markup is a standardized format for giving search engines detailed information about your page. Adding markup to your site's pages can help improve your website's search results and ranking. Search engines can also use markup to create rich results with additional information about your products.Your Wix Stores product pages already come with preset markup when you create them. You can view the preset markup, create a custom markup from the preset markup, or create new custom markups in your site's SEO Settings.Tell me moreWhen you create a Wix Stores product page, Wix automatically creates a Product preset markup for it. All the fields and values are automatically updated in the markup based on the actual content of the product page.The Product preset markup tells search engines that the page includes a product and helps them include relevant information for the product in search results.For example, the markup can help Google provide rich results that include information such as price, description, brand, availability, and product images.Click Preview Preset under Structured data markup on the Products page of your site's SEO Settings to see an example of what a rich result using this preset markup looks like. Important:
Structured data markup is an advanced topic. Wix Customer Care cannot help you with any changes to your markup or submissions of it. However, if you experience any errors, you can check out our structured data markup troubleshooting help. Need help from an SEO expert? You can hire an SEO professional from the Wix Marketplace. Adding a "brand" product attributeHelp shoppers find the brands they're looking for on your site by adding a "brand" product attribute. Product attributes help Google "understand" your product better. They also make your product eligible for rich results, which can attract traffic to your site.Show me how
Go to Products in your site's dashboard. Scroll down to the Advanced section on the right.
 Enter the product's brand name or select a brand name from the list. Click Save to save the product.Managing SEO for social sharingOptimize the image, titles, and description displayed when people share a product on social media. By default, the product's og:image, og:title and og:description are used for social media. You can edit these settings. Learn how to edit images, titles, and descriptions.Adding additional meta tagsMeta tags are snippets of HTML code that describe your page’s content. While not visible on the page itself, they appear in the code and tell search engines how to display the page in search results.Wix automatically adds all the required meta tags to your products based on common SEO best practices. Some examples of these are your product's title tag and your product's meta description. You can also add your own additional meta tags if required.Important:
You can only use the following tag types: <meta> and <link>. You can add up to 10 tags, but can't add a meta tag that Wix already created for you. If you want to add an additional meta tag that is not supported, you can use the Custom Code section.  You can also add tags to your site's SEO Settings. Show me how
Go to Products in your site's dashboard. Click the product you want to customize.  Scroll down and click Edit SEO Settings at the right.  Click the Advanced tab. Scroll down to Meta Tags.  Click +Add New Tag.  Enter your tag. Click the Checkmark icon  .  Click Save. 
Tip:
You can access the URL of an image or any other site file to add it to an additional meta tag. Click Site files below the text box to open your Media Manager and copy the URL.

Next steps:
Read more about SEO best practices.  Learn how to use keywords effectively.  Check out the full course in Wix Learn on driving traffic to your online store. Skip to the second video to learn more about setting up your Product Page SEO.