Wix Logo: Adding and Customizing Patterns in the Wix Logo Maker
Establish a truly unique and recognizable brand through the use of patterns. Patterns help to communicate your brand's personality and values. They also increase your business' memorability.Create a pattern made up of icons, shapes, text or images and customize it to suit the intention of your branding. You can add a pattern to a shape or icon when creating a logo, social post or business card.To add and customize a pattern:
Go to the Brand Studio. Click the My Brands drop-down at the top. Select the relevant brand.
Hover over the relevant brand design (Logo, Social Post or Business Card) and click the Edit icon . Depending on what you want to add your pattern to, click Symbols  or Shapes  on the left. Hover over the relevant symbol / shape and click Customize.
Note: If you haven't yet added a symbol / shape, click + Add Symbol / + Add Shape. Click the Shape Fill / Icon Fill drop-down and select Pattern.
Note: This option is available when you enable the Fill Color toggle.
Click Customize below the Shape Fill / Icon Fill drop-down. Click the Pattern Graphic drop-down and select your preferred graphic: Icon, Shape, Text or Image. Depending on the graphic you choose, customize your pattern using the following options:Icon
Icon: Click Change Icon to choose your preferred icon. Icon Colors: Click a color box to adjust it to suit your brand. Background Color: Click the color box to change the background color of your pattern. Flip: Change the orientation of your pattern by flipping it vertically / horizontally. Icon Zoom: Zoom in or out on your pattern's icons. Icon Horizontal Position: Move your pattern left or right to your preferred position. Icon Vertical Position: Move your pattern up or down to your preferred position. Gap: Adjust the space between your icons to increase / decrease the density of your pattern. Rotate: Position your pattern at your preferred angle.


Shape
Shape: Click Change Shape to choose your preferred shape. Fill Color: Click the color box to change your shape's color. Fill Opacity: Adjust the transparency of the shapes in your pattern. Border Width: Increase or decrease the thickness of the shape's border. Border Color: Click the color box to change your border's color. Border Opacity: Adjust the transparency of the shape's border. Background Color: Click the color box to change the background color of your pattern. Flip: Change the orientation of your pattern by flipping it vertically / horizontally. Shape Zoom: Zoom in or out on your pattern's icons. Shape Horizontal Position: Move your pattern left or right to your preferred position. Shape Vertical Position: Move your pattern up or down to your preferred position. Gap: Adjust the space between your shapes to increase / decrease the density of your pattern. Rotate: Position your pattern at your preferred angle.

Text
Edit Text: Type what you want your text to say. Font: Click Change Font to choose your text's font. Alignment: Choose your text's alignment: Left, Center or Right. Text Color: Click the color box to change your text's color. Fill Opacity: Adjust the transparency of the text. Text outline color: Click the color box to change your text's outline color. Outline width: Increase or decrease thickness of your text's outline. Background Color: Click the color box to change the background color of your pattern. Flip: Change the orientation of your pattern by flipping it vertically / horizontally. Text Zoom: Zoom in or out on your pattern's text. Text Horizontal Position: Move your pattern left or right to your preferred position. Text Vertical Position: Move your pattern up or down to your preferred position. Gap: Adjust the space between your text to increase / decrease the density of your pattern. Rotate: Position your pattern at your preferred angle.

Image
Image: Click Replace Image to choose your preferred image.
Tip: Click + Upload to upload your own image. Crop / Adjust / Remove Background / Filters: Click any of these option to access the Wix Photo Studio and customize your image to look just how you want. Image Opacity: Adjust the transparency of the image. Background Color: Click the color box to change the background color of your pattern.
Note: A background color is only visible when you lower the opacity of your image, or the image has a transparent background. Flip: Change the orientation of your pattern by flipping it vertically / horizontally. Image Zoom: Zoom in or out on your pattern's images. Image Horizontal Position: Move your pattern left or right to your preferred position. Image Vertical Position: Move your pattern up or down to your preferred position. Gap: Adjust the space between your images to increase / decrease the density of your pattern. Rotate: Position your pattern at your preferred angle.