Customizing Wix Analytics Reports
Customize our pre-built reports so they show the info you need, the way you prefer seeing it. A clear view of your data helps you gain meaningful insights about your business and make data-driven decisions as a result.In this article, learn more about:
Customizing your view Comparing report periods Saving a custom report view Managing custom report views Frequently asked questions (FAQs)Tip:Switch between report views at the top to see the data displayed in different ways. Each view contains unique capabilities and customization options, with different metrics presented.Customizing your viewCustomize your view in a report to focus on the data that matters most to you. You can change a report's time period, add filters, group data, and more, depending on what type of view you chose.Note:Some views limit the amount of data shown and how far back it goes. If you can't get to the data you need, switch to a different view.To customize your view:DashboardWix appWix Studio app
Go to All Reports in your site's dashboard. Select the relevant report. Choose what you want to do:Change report datesChange report dates to get the data you need for a certain time period. You can choose between preset time periods (e.g. Last 7 Days, Previous Month) or choose a custom date range (e.g. January 1, 2023 to March 15, 2024).
Under Select a time period, click Last 30 Days. Select a preset period or click Custom to create a custom date range.
Tip: Click More to see more preset options. Add filtersFilter your reports with advanced metrics to only see the data you need. For example, in sales reports you can choose to see only specific service types or payment methods.
Click More next to the report options.
Tip: The number next to it (e.g. 23) shows you how many filter options are available. Select the values next to the relevant filter to apply them to your report.
Note: To remove values from the filter, uncheck the box next to the value name or click the X to remove them.Select a measureSelect the value by which you'll be measuring the data. For example, in a Traffic over Time report you can choose to view the number of site sessions or the average session duration. Under Select a measure click the current measure displayed, then select a different measure in the drop-down.Group data by time periodGroup data in your chart view according to your preferred time unit. Under Group by, click Day, Week, or Month to change the report.(Table view) Add or remove data columnsWith the new table view, you can add or remove columns to only see the data you need. For example, tailor a report to only include customer details or orders and payment information. You can also drag columns to re-order the table. 
Click the Table (New) view at the top. Click Customize. Select the checkbox next to the column(s) you want to add.
Tip: Deselect the checkbox to remove it from the table.   (Optional) Drag and drop columns to reorder the table.(Bar Chart Split view) Split report data between different metricsWith the bar chart split view, you can split the data to get a better look based on a specific metric you choose. For example, in the Traffic Over Time report, split data by visitor type to see how many new and returning visitors your site received each day.Tip: Hover over the report to view exact stats (e.g. the specific date and number of returning visitors).
Go to your site in the Wix app. Tap Manage  at the bottom. Tap All Reports under Analytics. Select the relevant report. Choose what you want to do:Change report datesChange report dates to get the data you need for a certain time period. You can choose between preset time periods (e.g. Last 7 Days, Previous Month) or choose a custom date range (e.g. January 1, 2023 to March 15, 2024).
Tap Last 30 Days under Select a time period. Select a preset period or tap Custom to create a custom date range.
Tip: Tap More to see more preset options.Select a measureSelect the value by which you'll be measuring the data. For example, in a Traffic over Time report you can choose to view the number of site sessions or the average session duration.
Tap More. Under Select a Measure, tap the current measure displayed. Select a different measure from the drop-down.Group data by time periodGroup data in your report according to your preferred time unit (days, weeks, or months).
Tap More. Under Group Dates by, tap Day, Week, or Month.(Table view) Change report datesChange report dates to get the data you need for a certain time period. You can choose between preset time periods (e.g. Last 7 Days, Previous month) or choose a custom date range (e.g. January 1, 2023 to March 15, 2024).
Tap Change. Select a time period or tap Select Custom Time Range.(Table view) Add or remove data columnsAdd or remove columns to display only the data you need in the view. For example, you can tailor a table view to only include customer details or orders and payment information.
Tap Edit columns. Tap the boxes next to the columns you wish to add or remove from the report. (Optional) Tap Reorder, then tap and hold a row to reorder the columns. Tap Apply.(Table view) Group data by time periodGroup data in your report according to your preferred time unit (days, weeks, or months). Select the relevant option next to Group by at the top.(Table view) Add filtersFilter your reports with advanced metrics to only see the data you need. For example, in sales reports you can choose to see only specific service types or payment methods.
Tap Filter.  Tap a filter option. Select the values to apply them to your report. Tap Save. Tap Apply to save the filters.
Go to your relevant workspace in the Studio app. Tap Sites  at the bottom. Tap the relevant site. Tap Manage . Tap All Reports under Analytics. Select the relevant report. Choose what you want to do:Change report datesChange report dates to get the data you need for a certain time period. You can choose between preset time periods (e.g. Last 7 Days, Previous Month) or choose a custom date range (e.g. January 1, 2023 to March 15, 2024).
Tap Last 30 Days under Select a time period. Select a preset period or tap Custom to create a custom date range.
Tip: Tap More to see more preset options.Select a measureSelect the value by which you'll be measuring the data. For example, in a Traffic over Time report you can choose to view the number of site sessions or the average session duration.
Tap More. Under Select a Measure, tap the current measure displayed. Tap a different measure in the drop-down.Group data by time periodGroup data in your report according to your preferred time unit (days, weeks, or months).
Tap More. Under Group Dates by, tap Day, Week, or Month.(Table view) Add or remove data columnsAdd or remove columns to display only the data you need in the view. For example, you can tailor a table view to only include customer details or orders and payment information.
Tap More. Under Select columns, tap the boxes next to the columns you wish to add or remove from the report.Comparing report periodsCompare report data from different periods to discover how your business has performed in different time periods. For example, when you access your Sales Over Time report, you can check how your online store did this year compared to last year.To compare report periods:DashboardWix appWix Studio app
Go to All Reports in your site's dashboard. Select an 'Over Time' report. Select a period under Compare to:
    
None: Is selected by default, only shows the current selected period. Previous period: Compares the current selected period to the period before. For example, compare this month to the month before it. Last year: Shows how your data changed this year versus the year before.  
Go to your site in the Wix app. Tap Manage  at the bottom. Tap All Reports under Analytics. Select the relevant report. Tap More. Select a period under Compare to:

None: Is selected by default, only shows the current selected period. Previous period: Compares the current selected period to the period before. For example, compare this month to the month before it. Last year: Shows how your data changed this year versus the year before.  
Go to your relevant workspace in the Studio app. Tap Sites  at the bottom. Tap the relevant site. Tap Manage . Tap All Reports under Analytics. Select the relevant report. Tap More. Select a period under Compare to:

None: Is selected by default, only shows the current selected period. Previous period: Compares the current selected period to the period before. For example, compare this month to the month before it. Last year: Shows how your data changed this year versus the year before.  Saving a custom report viewEdit report views to display the fields and filters that work for you, then save that view so you can easily access it again.Note:This feature is only available if the report has a table view.To save a custom view:
Go to All Reports in your site's dashboard. Select the relevant report. Click the Table view at the top. Customize your view of the report. Select Save as new view under the Manage View drop-down on the right. Enter a name for this new view. Click Save.Managing custom report viewsOnce you have saved report views, you can manage and edit them. Make changes to a saved view, choose which view is the default view, edit the name of a view, or delete a view.Note:This feature is only available if the report has a table view.To manage your custom report views:
Go to All Reports in your site's dashboard. Select the relevant report. Click the Table view at the top. Select a saved view from the drop-down. Click the Manage View drop-down on the right.
Choose what to do:
    
Save changes: Make changes to a saved view. Save as new view: Save a new view with the filters and columns that are currently applied. Rename: Rename a saved view. Set as default view: Make this the default view that appears when you select the report. Delete: Delete this view from the list.  What's next?Download or subscribe to your reports.FAQsClick a question below to learn more:Can I reset a report?Yes, you can reset your report to remove all changes and return to the way the data was initially presented.
Go to All Reports in your site's dashboard. Select the relevant report. Click the More Actions icon . Click Reset filters.Tip: To reset a report in the Table view, select the Default view from the drop-down.Can I create a new Analytics report?Yes, you can create a new Wix Analytics Report to answer specific questions that weren’t addressed in any of your pre-defined reports.Note: Customizing reports is only available from the Business Elite plan (for Wix Editor users) or the Elite plan (for Studio users).