Wix Analytics: About Your Behavior Reports
Wix Analytics Behavior reports show you how people are navigating through your site and what actions they are taking.Discover how each page of your site performs by reviewing metrics such as page visits, submissions by form, as well as how your order conversions are tracking over time.You can also see what buttons on your site are clicked the most, the pages or URLs they lead to, and how clicking behavior changes over time with site visitors.Notes:
Only sites using Wix Site Search will data in the search reports such as top searches, searches over time, and searches with no results. When you log in to your Wix account, any visits using the same device & browser to your own site won't be counted in the conversion or search reports. How do I access my behavior reports?
Go to Reports in your site's dashboard. Scroll down to the Behavior Reports section. Select the relevant report.In this article, learn more about:
The types of behavior reports Frequently asked questions (FAQs)Types of behavior reportsClick a report type to learn more about it.Button clicksUse the button clicks report to find out which buttons, links and images are clicked the most on your site. When you first navigate to this report, click Enable Click Tracking to begin.
Note: Site visitors must also accept the site's cookies in order for data to be tracked.Use this report to:
See what elements on your site are clicked the most Track unique clicks, total clicks and the button's CTR (click-through-rate)What types of clicks are tracked in this report?All types of buttons on your site, as well as clickable images and expandable text are tracked in this report. You can see the type of element as well as any text associated with it under Button details (e.g. Button: Learn more, Button: Donate, Social bar: Instagram).Page visitsUse this report to understand how each page of your site is performing. Each page of your site is ranked based on a specific measure. The default measure is site sessions.Use this report to:
Filter site pages by specific metrics (site sessions, bounce rate, average time on a page). Optimize the content of each site page based on the performance.Submissions by formView the number of submissions received on your site per individual form.Use this report to:
See which forms on your site are the most popular. Track how many submissions each form received over specific time periods.Top searchesFind out what your site visitors are searching for most on your site as well as the click-through-rate of that term and its total searches.Use this report to:
Make sure the search terms that are most popular are relevant to your site and/or business. Promote your site’s content based on the search terms. For example, offer coupons on products that contain your most searched terms. Consider including the most searched terms in your SEO strategy by using them as keywords.Order conversion over timeAnalyze how your site traffic and orders have increased or decreased during specific periods.Use this report to:
Find out your order conversion rate percentage over time. Learn how changes in site sessions impacts your total orders.Clicks-to-contact over timeSee what contact channels are most popular with your visitors between WhatsApp, phone, and email. You can use this report to: 
Find out which channels your site visitors prefer. Sort the data by device type to see what device is most preferred by visitors. Update your marketing activities and/or content based on the preferred contact method.Note: This report does not include click data on Wix Business Phone Numbers. You can track these calls from your inbox.Searches over timeFind out what your site visitors are searching over a specific period of time and identify search trends.Use this report to:
Discover how many people searched your site as well as what they were searching for. See how many searches on your site had no results. Find out how often people click on search results, and how relevant these results are.Searches with no resultsFind out what elements on your site visitors couldn't find when searching. See different search terms that didn't show your site on results and optimize your site pages, blog posts, and products accordingly.Form submissions over timeSee how many people have filled out form submissions on your site over a specific period of time.Use this report to:
Filter by form to see which forms get the most submissions. See how any custom forms are performing over time. Compare present form submission metrics to last year or a previous time period.Button clicks over timeUse the button clicks over time report to track site visitor button clicks over a specific time period. See what buttons or clickable images on your site are performing best and how it changes over time. Note: Site visitors must accept the site's cookies in order for data to be tracked.Use this report to:
Track changes in clicking behavior over time. Update your marketing strategy and test different buttons on different pages to see how interactions change over time.FAQsClick a question to learn more about the Wix Analytics behavior reports.Why can't I see any data in any of the 'search' reports?You must have Wix Site Search on your site to see data for the search reports including top searches, searches over time, and searches with no results.How do I switch views within a report?Click the relevant tab at the top of the report to access different chart types: Line/Bar Chart, Line/Bar Chart Split, or Table.

Note: Depending on the traffic report you may see different viewing options.