Facebook Ads: Choosing Your Campaign Budget
Choose a budget for your Facebook Ads campaign that fits your business needs. Consider your ideal customer, services you offer, and short and long term goals when setting a budget.An important part of setting up a Facebook Ads campaign is choosing a budget that best suits your business goals. Your monthly subscription includes your ad spend on Facebook as well as the 15% Wix fee to run your ads and optimize your campaign. In this article, learn more about:
Understanding your campaign budget Setting a monthly budget Frequently Asked Questions (FAQs)Understanding your campaign budgetCampaign subscriptions for Facebook Ads with Wix range from $79-$4,999 (USD). Once you choose a budget and launch your campaign, it renews automatically each month. If you choose to end your campaign with leftover ad spend, it's saved and added to your next campaign.If you pay for your Facebook Ads subscription in a currency other than USD ($), the ad spend is converted to USD in order to pay Facebook. The exchange rate may vary from month to month. Find the exact amount in your Facebook Ads dashboard. Learn more about currency conversions with Facebook Ads. What is the subscription fee breakdown?85% is your ad spend, sent directly to Facebook and used for running the campaign on their platform. The remaining 15% is the Wix fee for running your campaign, optimization, testing and more.Setting a monthly budgetYou set your budget as part of building your campaign. The full payment for your subscription is due when you first launch the campaign. The subscription renews monthly after that.To set a monthly budget:
Go to Facebook Ads in your site's dashboard. Navigate to Monthly Budget (Step 3) in the campaign setup flow.
Note: If you haven't started setting up your campaign you need to follow the setup steps before you can choose a budget. Drag the slider under How much do you want to invest? to choose a budget amount. See how much the monthly subscription equals per day and get an estimate of ad views on this budget. Click Next at the bottom to review your ad and budget.Tip:The best thing you can give a campaign is time. Let your campaign run for a few months so Wix's AI can learn about your products or service as well as which ads are performing best. The more data and statistics the algorithm gathers, the better it can optimize and deliver results.FAQsWe are here to help with all your questions. Click a question below to learn more.What percentage/fee does Wix take?Your monthly budget is broken down into two parts: Ad Spend and the Wix fee.  
The Ad Spend is 85% of your monthly budget This is sent directly to Facebook and used for running the campaign on their platform. The Wix fee is the remaining 15% of your monthly budget. This gives your campaign access to the full scope of the Wix AI, from setup to running your campaign, optimization, and testing.Can I change my budget during a campaign?Yes, you can update your budget during a campaign if the one you originally set no longer works for you. You can choose to increase or decrease the amount regardless of how far into your monthly subscription you are.When you change your budget, you are also starting a new subscription. This means that once you pick a new subscription, you pay the new amount immediately regardless of where you are in the current monthly subscription. Then at the start of the next month's subscription, your budget resets to the new amount.If you have remaining spend from your original budget, that spend carries over and is included in the new budget amount. Learn more about changing your budget during a campaign.How can I use my remaining ad spend?If you pause or end your campaign, any remaining ad spend is saved and held until you decide to resume. If your monthly subscription expires while the campaign is paused, you need to purchase a new subscription before the campaign can resume. The leftover ad spend is applied to that new subscription. Learn more about how to resume a campaign after your subscription has expired.Why wasn't I charged in my local currency? Wix automatically determines your billing currency by your geolocation. Some currencies are not supported for payment of Wix services. If your local currency isn't available you will be charged in US Dollars (USD).If you relocate, you may be billed in the currency of your new country. You can change the currency you're billed in by:
Turning off auto-renewal of your campaign Letting the campaign cycle end Repurchasing the subscription from your new location.What is the refund policy?Learn more about the Facebook Ads with Wix refund policy.