Google Ads with Wix: Preventing Disapproved Campaigns
After creating campaign content including headlines, descriptions and keywords, you send your campaign to Google for review. If Google finds issues with your campaign, it will be disapproved. A "Disapproved" label will appear next to your campaign as well as the reason for the disapproval. Once you fix the issue, you can resubmit your campaign for review.We've added some of the common issues you might encounter below, as well as tips to make sure your ad is approved before submitting for review.In this article, learn more about:
Fixing issues with disapproved campaigns Tips for making sure your ad content is approvedFixing issues with disapproved campaignsBelow are some of the common messages you may see in your Google Ads dashboard if your campaign was disapproved. Click an issue to learn more about it, as well as steps to solve it.Content not compliant with Google Advertising policiesGoogle does not allow advertisements for the following items:
Counterfeit goods Dangerous or derogatory content Adult content Explosives and weapons Tobacco and recreational drugs Misleading and deceptive practicesIf your Google Ads with Wix campaign was disapproved, make sure you are following Google Ad Policies.TrademarksYour campaign may be disapproved because it is in violation of trademarks. Google abides by local trademark laws and requires that all Google Ads ads do not infringe on third-party trademarks. The policies apply to text ads appearing on Google Search and are enforced when a trademark owner submits a valid complaint.Learn more about Google Ads Policies on trademarks.Punctuation, captilization, symbolsPunctuation and symbolsThe following is not allowed:
Punctuation or symbols that are not used correctly or for their intended purpose (e.g. exclamation marks in the ad headline, repeated punctuation not used for its true meaning). Invalid or unsupported characters (e.g. Emojis).CapitalizationThe following is not allowed:Capitalization that is not used correctly or for its intended purpose (e.g. Excessive use of capitalization, such as FLOWERS).Style and spellingThe following is not allowed:
Ads or assets that do not use commonly accepted spelling or grammar. Ads or assets that are incomprehensible or don't make sense. Ads or assets that exceed character limits for double-width character languages. Ads or assets that are inconsistent with the clear and informational presentation style of the Google Search results.Destination mismatch Destination mismatch are ads that don't accurately reflect where the user is being directed, such as:
A domain or domain asset in the display URL that does not match the final URL or mobile URL. Failing to use a subdomain to clearly identify a site from all other sites hosted on that domain. Redirects from the final URL that takes someone to a different domain Tracking templates that don't lead to the same content as the final URLLearn more about destination mismatch in Google Advertising Policies.Troubleshooting destination mismatch:
Review your URLs: The website or app in your ad (display URL) needs to accurately show which website or app people will be taken to when they click your ad. This policy also applies to:
    
Keyword URLs Tracking Tracking templates Proxy display URLs Learn more about each type for troubleshooting.   Edit your URLs so they comply with the policies.Destination not workingThese are destinations that don't function properly or have been incorrectly set up, such as:
A site that returns an HTTP client or server error code. A site that returns an authentication error. A site that doesn't work on common browsers and devices.Check your destination URL to ensure it is working and update the working URL as needed (try the troubleshooting steps below). If your main domain is not working, check with your domain provider and resolve any issues with the domain first.Troubleshooting destination not working:If you've received this error, try the following:
Check the URL you've entered. Fix the ad's destination. Submit your campaign for review.Learn more about how to troubleshoot destination not working."Your Site is Unavailable"If you are receiving the error 'Your Site is Unavailable' there may be an issue with your domain connection.Check your domain connection with the Wix Domain Assistant to ensure your domain is properly connected to Wix.Malicious softwareIf you receive a message about potential malicious software:
Follow the steps in this article to verify your site with Google Search Console. Go back to your ad campaign and edit it. Send your campaign for review again.Circumventing systemsIf you receive this error message, Google Ads has suspended your account for violating the Circumventing Systems policy.Healthcare & medicinesGoogle allows pharmaceutical manufacturers to advertise in select countries only. Learn more about Google's healthcare & medicine ad policy.Inappropriate contentIf you receive this error message, Google Ads has suspended your account for violating its Inappropriate Content Policy. Restricted drug termsIf you receive this error message, you could be using restricted keywords in your advertising, website, and content. Campaigns are usually disapproved that contain any terms from this non-exhaustive list of prescription drugs or active ingredients monitored by Google policy. The most common include 'botox' and 'hyaluronic acid.'Note: Google allows keywords containing prescription drug terms only in select countries. Learn more about restricted drug terms. Note:Some ads may be disapproved because Google must approve them via an authorization form. Wix cannot submit certain forms to Google on behalf of users.Tips for making sure your ad is approvedTo prevent your campaign from getting disapproved by Google, check the following before submitting for review.Make sure your campaign content is compliant (including any landing pages)Google has policies that prohibit some content that can be considered harmful to users and the overall advertising ecosystem. This includes content on any landing pages you link to from your campaign.If you believe you ad could fall under one of these categories, make sure to review Google Ads Policies.Follow the Editorial RequirementsFrom Google's Documentation, “In order to provide a quality user experience, Google requires that all ads, extensions, and destinations meet high professional and editorial standards. We only allow ads that are clear, professional in appearance, and that lead users to content that is relevant, useful, and easy to interact with.”Learn more about Google's Editorial Help Documentation. Verify that the destination is working and in accordance with Google's Destination RequirementsAn ad's "destination" describes where the user lands after clicking on your ad (e.g. your site URL or a landing page). This location must be accessible. If your domain is experiencing connectivity issues try our Wix Domain Assistant. Learn more about Google’s Destination Requirements.