Using Google Analytics Goals to Track Events in Google Ads
Important:By using this service, you are engaging directly with a third-party service provider. We recommend reviewing the service provider's Privacy Policy and Terms of Use prior to your use of such third-party service. You acknowledge that we are not liable for any loss or damage resulting from your use of such third-party service, including any liability arising from any personal data exchanged between you and such third-party.With Google Ads conversion tracking, you can easily measure the effectiveness of your ad campaigns. Google Analytics will tell you which of your ad clicks lead to purchases, downloads, newsletter sign-ups, or any other goals you set. Note:When setting up goals it's important to use the same Google login for the Analytics and Ads accounts. Wix recommends importing your Google Analytics goals to your Google Ads account. Learn MoreCreate Goals in Your Google Analytics AccountCreate goals to set what you want to track. You can create up to 20 goals in one view.Make sure to select “Event” type. The goals are based on tracking events that Wix reports to Google Analytics and other tracking tools. Learn More Show me how
Sign in to Google Analytics.  Click Admin.  Under the View column click Goals.  Click New Goal.  Select Custom.  Click Continue.  Enter a Goal Description based on the appropriate category below, e.g. Enhanced Ecommerce - Bookings.  Select a goal type to be Event.  Click Continue. 
Note: You need to define at least one of the conditions but we recommend setting at least two conditions in case you use more than one Wix application. 
    
You can create a Goal for each Event Action from the table under Reported Events - Ticketing in this article. You can use "Purchase", "Product Click", "View Content" and so on. Learn More    Make sure the Use the Event value as the Goal Value for the conversion is set to Yes.  Click Save. Default Events and Triggers for Wix AppsSee below for a list of events and triggers you can use to set up your Google Analytics goals for different Wix apps like Stores, Bookings, and so on. Wix StoresLearn More CategoryActionLabel (Optional)Enhanced Ecommerce - StoresProduct ImpressionsnoneEnhanced Ecommerce - StoresProduct Click<Product name> Enhanced Ecommerce - StoresView Content<Product name>Enhanced Ecommerce - StoresAdd to Cart<Product name>Enhanced Ecommerce - StoresRemove from Cart<Product name>Enhanced Ecommerce - StoresInitiate CheckoutnoneEnhanced Ecommerce - StoresAdd Shipping DetailsnoneEnhanced Ecommerce - StoresAdd Delivery MethodnoneEnhanced Ecommerce - StoresAdd Payment InfononeEnhanced Ecommerce - StoresPurchasenoneWix BookingsLearn More CategoryActionLabel (Optional)Enhanced Ecommerce - BookingsProduct Click<Service name>Enhanced Ecommerce - BookingsView Content<Service name>Enhanced Ecommerce - BookingsInitiate CheckoutnoneEnhanced Ecommerce - BookingsSelect DatenoneEnhanced Ecommerce - BookingsStart PaymentnoneEnhanced Ecommerce - BookingsAdd Payment InfononeEnhanced Ecommerce - BookingsAdd Personal InfononeEnhanced Ecommerce - BookingsPurchasenoneWix EventsLearn More CategoryActionLabel (Optional)Enhanced Ecommerce - Wix EventsProduct Click<Event Name>Enhanced Ecommerce - Wix EventsAdd to Cart<Event Name>Enhanced Ecommerce - Wix EventsInitiate CheckoutnoneEnhanced Ecommerce - Wix EventsAdd Payment InfononeEnhanced Ecommerce - Wix EventsPurchasenoneWix FormsLearn More CategoryActionLabel (Optional)LeadsSubmitted<Page title>Wix ChatLearn More CategoryActionLabel (Optional)EngagementChat - OpenedChatEngagementChat - ClosedChatWix Mobile Action BarLearn More CategoryActionLabel (Optional)EngagementChat clickedMobile Action BarLeadsPhone clickedMobile Action BarLeadsWhatsApp clickedMobile Action Bar