Google Ads: Optimizing your Campaign with AI
Optimize your Google ads campaign and improve its performance with the Wix AI Assistant. The AI Assistant analyzes your site and campaign data to provide tailored recommendations and actionable insights. Then, have it implement changes automatically to the campaign for you.Notes:
You can only use the AI Assistant if your campaign has been running for at least 20 days. If you have modified the campaign in the last 14 days, we recommend waiting before you optimize it again so that the campaign has time to run with the last changes you made.Optimizing your campaign with AIMake changes to your campaign with recommendations provided by the Wix AI Assistant.For example, if you run an online store, the AI Assistant can offer new keywords to optimize your ad clicks and better match your audience's searches. This can help increase the number of people clicking on your ads and ultimately the number of online orders placed.To optimize your campaign with AI:
Go to Google Ads in your site's dashboard. Hover over the relevant campaign and click Go to Dashboard. Click Optimize with AI.
Tip: This opens the Wix AI Assistant on the right. It analyzes the unique data of your campaign and recommends a campaign metric to start with (i.e. impressions, clicks, conversions). Depending on what the Wix AI Assistant recommends, follow the steps below.Optimize impressionsRefine your campaign settings to reach a wider audience. Click Optimize next to Impressions, then select the relevant suggestion:
Targeted locations: Get suggestions for additional locations to target in order to reach a wider audience. Mark one or more of the suggested locations and click Add, or Suggest other locations. Keyword themes: Add new keyword themes that match your audience's searches.
Click Add & Replace to use the suggested keyword themes and replace the existing content, or Suggest other keyword themes. Daily spend: Adjust your campaign's daily budget to increase ad visibility. If you agree with the recommended budget, confirm it so the AI Assistant can automatically make the change for you.Optimize clicksRefine your campaign settings to get more clicks from potential customers. Click Optimize next to Clicks, then select the relevant suggestion:
Review search terms: Find which search terms you should exclude from your campaign to make it perform better. Mark one or more of the suggested terms and click Exclude Terms, or Suggest others. Ad content: Get suggestions for different headlines and descriptions to make your campaign more engaging. Click Add & Replace to use the suggested headlines and descriptions to replace the existing content, or Show more content options. Keyword themes: Add new keyword themes that match your audience's searches. Click Add & Replace to use the suggested keyword themes and replace the existing content, or Suggest other keyword themes.Optimize conversionsChange your ad's site page to get more sales and generate more leads. Modify your ad's landing page (i.e. the targeting URL) to improve your campaign's conversion rates. If you agree with the suggested URL, click Add & Replace. If you would not like to change the URL, click I'm satisfied with my URL.Tip:If you want to see other options, you can type "What else can you do?" in the chat. Don't worry if you don't see all these options offered–the recommendations may differ based on your site and your campaign settings.FAQsClick a question below to learn more about optimizing your Google Ads campaign.Will the AI Assistant let me confirm before making changes?The AI Assistant does not make any changes to your campaign without your consent. For example, if the AI Assistant recommends increasing your campaign's daily spend, you need to click a button (e.g., Change to €14.4) to make that change.What if I don't want the AI Assistant to make any changes to my campaign?If you do not want the AI Assistant to automatically update the campaign for you, you can take its recommendations and manually edit your campaign instead.To manually edit your campaign, select Edit campaign under Campaign Actions.Can I view my chat history with the AI Assistant?Yes, you can view your chat history by clicking the Show History icon  at the top of the AI Assistant.Note: The chat history saves all conversations you and your team had with the AI Assistant. All chat history is shared and visible to all site collaborators.