Pros and Cons of Displaying a Cookie Banner on Your Wix Site
A Wix cookie banner shows your visitors that your site can be trusted. For other legal reasons related to the GDPR, displaying a cookie banner is highly recommended if your website is based in, or is visited by citizens of, the European Union (EU). There are, however, consequences to using a cookie banner that may affect your site in other ways.Cookies are pieces of code that take note of your behavior and preferences while visiting a website. Learn more.A cookie consent banner is a notification that informs your visitors on how their cookies are being used on your site. By enabling the Wix cookie banner, only essential cookies are placed on your visitor’s device. Using the banner, visitors can approve the usage of other types of cookies as well.Disadvantages of Displaying a Wix Cookie BannerDisplaying a Wix cookie banner is a trade-off between GDPR compliance and loss of data. Here are the ways that loss of data can affect your site:
Your site may appear to have a decline in traffic reports and analytics. This includes data on how long a visitor stayed, what keywords they used to find you, how they found you, how many pages they looked at, what pages they were on, or if they signed up or purchased something. 
Third-party marketing integrations, such as Facebook Campaigns or Google Ads, also use cookies to function and may be affected by a loss of accurate reporting. 
Finally, you may notice a difference between analytic reporting and integrations that rely on essential cookies. This includes notifications and integrations in the Wix Mobile App. For example, Chatbots - which rely on essential cookies - allow you to chat live with a site-visitor. Later, this visitor may be missing from your analytic reports. This is because they have declined analytic cookies. Tip:You can manage your chat notifications in the Wix Mobile App at any time. Advantages of Displaying a Wix Cookie BannerWhile data loss is inconvenient, the advantages of displaying a Wix cookie banner can swing the scales in your favor:
An obvious advantage of displaying the cookie banner is to help your site’s compliance with the GDPR and similar laws, such as Brazil's LGPD. Non-compliance with the GDPR can result in heavy fines amounting to as much as €20 million, or 4% of your company's annual turnover (whichever is greater).
Data privacy is an increasingly important issue across the globe. By displaying a Wix cookie banner, you are showing that you care about the rights of your site visitors. In turn, this helps to build trust and demonstrates that you are a responsible site owner. This helps the reputation of your business.
Having a Wix cookie banner is an immediate signal to visitors that your site is trustworthy. Wix.com's own data points to conversion increases within EU countries with the addition of our cookie banner.Compliance with the GDPR is legally important, but it also makes good business sense. It shows your visitors that you care about a relevant issue, like data privacy, but also how it affects the individual consumer. Customers will notice this and your site will benefit from it. Displaying a cookie banner is best practice for a modern business operating online today.