Setting Up Wix Gift Cards
Important:
Gift cards are currently available for Wix Stores, Wix Bookings, and Wix Restaurants Orders (New). It's not currently possible to purchase pricing plans in Wix Bookings with Wix gift cards. Increase sales and boost your brand by selling digital gift cards. They're a great way to get new customers and keep existing customers coming back again and again.   Important:
Gift card use is subject to local laws. Be sure to follow local regulations. Make sure to set your site currency before selling any gift cards. Switching currencies will prevent recipients with cards purchased in the old currency from redeeming them.Step 1 | Enable gift cardsTo get started, go to the Gift Card tab to enable gift cards on your site. Once you have done so, the Editor will open in a new browser tab with a new Gift Card page. The page is not visible to site visitors until you publish. Important:Make sure you have set the currency you want to use in your site before setting up your gift card. To enable gift cards:
Go to the Gift Card tab in your site's dashboard.  Click Add Gift Card to Site.Note:The option to enter a gift card code at checkout is automatically enabled. Do not disable the toggle after selling gift cards, since it will prevent gift card recipients from being able to use the gift card. To control this setting:
Go to the checkout settings in your site's dashboard. Click Payments. Click the Gift cards toggle to enable or disable it.Step 2 | Customize your gift card settingsYour gift card comes already set up with a default gift card name, description, gift card amounts, a default expiration setting, and the following default gift card image:You can customize any of these settings.To customize your gift card settings:
Go to the Gift Card tab in your site's dashboard.  Click Edit Gift Card. Edit the gift card name. Edit the description. Change the image:
    
Click the More Actions icon  in the top right corner of the image. Select Change image. Upload a gift card image and click Add to Page.
Tip: You can use Wix Logo Maker to help design a gift card image.   Edit the preset gift card amounts that customers can purchase:
    
Type the amount you want to add.
Tip: Type a comma after each entry.    Click the x next to any amount you want to remove.   (Optional) Sell gift cards at discounted prices. Learn how. (Optional) Allow customers to enter a custom amount:
    
Select the Let customer enter their own custom amount  checkbox. (Optional) Enter a minimum amount. (Optional) Enter a maximum amount.   Set an expiration policy:
    
They never expire: The gift card has no expiration date. [x] months from the date of purchase: Enter the number of months the card can be used before it expires.
Important: Laws in some regions do not permit expiration dates for gift cards. Check local regulations.   Click Save.Step 3 | Customize the email sent to gift card recipientsWhen a customer purchases and sends a gift card, the recipient receives an email letting them know about it. You can customize the look of this email.Note:If the sender or the recipient's email address is already in your site's Contact List, the name that appears in the recipient email is the one saved in the Contact List. To customize the recipient's email:
Go to Outgoing Notifications in your site's dashboard. Click the More Actions icon  next to Send gift cards via email. Click Edit.
Click Edit under Create an email. (Optional) Replace the gift card image Edit the email design (background color, button design, font and more).
Important: The email contains dynamic fields which allow each specific sender and recipient's details to appear. Do not edit these fields. 
When you're ready, click Save & Continue.Notes:
This automation is free. It is not counted as one of your allowed number of automations.  If you added a custom email image and want to go back to displaying the image that appears in your site, edit the image again and select Dynamic image. After you do so, any time you update your site's image, it's automatically updated in the recipient email. Step 4 | Customize your site's gift card pageNow go to the Editor to set up the gift card page. The gift card page is where customers can purchase gift cards.To customize the gift card page:
Go to the Gift Card page in the Editor.

Click the Gift Card. Click Settings. Set recipient options:
    
Click Settings. Click the Delivery Date toggle to allow customers to send their gift card at a future date they choose.
Note: The delivery time is the time of purchase in UTC (I.e. a card purchased at 12 EST is delivered at 12 UTC). Select who customers can buy gift cards for, only someone else, only themselves, or both.
Note: If you do not see the recipient options on your live site, publish your site.    Click Text and edit any of the titles. Click Design. Choose what you want to customize:Customize the Backgrounds & Borders
Click Backgrounds & Borders. Select a background color and drag the slider to change the opacity. Select a border color for the image and drag the slider to change the opacity. 
Tip: To hide the image border, drag the slider to 0%.Customize the Gift Card Details
Click Gift Card Details. Customize the gift card name:
    
Select a font and color.  Align the name left, right, or center.   Customize the gift card price:
    
Select a font and color.   Customize the gift card description:
    
Select a font and color. Align the name left, right, or center. (Optional) Select the checkbox next to Limit text rows and enter the number of rows that appear before visitors need to click "Show More".   Customize the input field titles (e.g. Amount, Recipient Email):
    
Select a font and color.   Customize the gift card amount input fields:
    
Select a fill color and drag the slider to change the opacity. Select a border color and drag the slider to change the border width.  Customize the Button
Click Buttons. Select a fill color and drag the slider to change the opacity. Select a button border color and width. Drag the slider to make the button more square or more round. Select a button text color and font.Step 5 | Publish your siteWhen you're ready to start selling gift cards, publish your site so customers can access the gift card page. Important:
If you decide in future to stop selling gift cards, do not click the Enable gift card at checkout toggle to disable it. This actions will prevent gift card holders from redeeming their cards and may be illegal in some regions.  To stop selling new gift cards, hide the Gift Card page in the Editor.FAQsHow do customers purchase my gift cards?A customer visiting your site can view the card on the gift card page. They select an amount, enter the recipient's details, set when they want the card delivered, and pay. After completing checkout, the customer receives email confirmation about the purchase.
Tip: Customers can also buy gift cards for themselves. How do gift card recipients get their cards?The gift card recipient gets an email with the subject line "You just got a gift card from Michael Jones" (with the relevant name). Their unique gift card code appears in the email.How do recipients redeem gift cards at checkout?To redeem the card, the recipient heads over to your business and finds items to purchase. During payment, they click Redeem a gift card and enter their unique gift card code.   Can customers use gift cards to purchase product subscriptions?Wix gift cards cannot be applied to product subscriptions.What happens if the order total is more than the remaining gift card value?If the sale is worth more than the value of the card, customers can pay for the remaining cost using your other payment methods.What happens if the order total is less than the gift card value?Any amount left over after making a purchase can be used in future purchases. For example, if a customer has a $100 gift card and spends $25, they can use the remaining $75 in future when shopping on your site.Can gift card holders check their balance?Currently, it is not possible for recipients to check their gift card balance.How do I view gift card sales?When a customer purchases a gift card, the purchase appears in the Sales tab. Then, when the gift card recipient pays using the card, you'll see that order in the Orders tab. Wix Stores orders need to be fulfilled like any regular order.  How are gift card sales calculated in Wix Analytics?For the purposes of tracking revenue in Wix Analytics and Reports pages, the initial gift card purchase is calculated as revenue. Later, when the card is redeemed, the sale is not included as part of your revenue. In other words, if you sell a $100 card in January, this counts as January revenue. However, if that same card is redeemed in June, it does not count towards your June revenue. Can the Wix gift card be redeemed in a brick and mortar business location?If you use a Wix Retail POS system in your store, customers can redeem gift cards there. In all other cases, customers cannot redeem gift cards offline.