Wix Stores: The 10 Essential Steps to Creating Your Online Store
Welcome to the world of eCommerce. This article will guide you through the 10 essential steps you need to create your store.Tip:Though these steps are numbered, feel free to do them in any order. Remember, you can go back anytime to edit your settings or add more products.Step 1 | Create products & product optionsA great place to start is with store products. If your products have different options, such as sizes or colors, don't forget to add those up as well.  Tell me moreProductsThere are two types of store products: physical items or digital downloads (e.g. PDFs, image files, etc.). Physical products can be sold as one-time purchases, or as part of a subscription model.Dig deeper:
Physical products Learn more Digital products Learn more Product subscriptions Learn more Product Options
If your product comes in different sizes, colors, materials or other variations, be sure to add product options so customers can choose the option they want. You have the option of tracking inventory for each variant.
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Product options Learn more Step 2 | Create categories & display them on separate pagesCategories let you group similar products so they can be displayed together on your site.Tip:If you sell only one type of product or a small overall number of products, you may choose to display all your products together in one "Shop" page.Tell me moreTo create and display categories on different site pages you must create the category, add products to that category, then go to the Editor to display them.
Tip: Just creating the product categories does not automatically display it on your site.Update: We're in the process of releasing the new Category Page. If you don't have the new category page, you can manually create a page linking to all your categories.Dig deeper:
Creating and displaying categories Learn moreStep 3 | Enter your site settingsEnter all the basic details needed for your site to function smoothly. These include the email address where you'll be contacted, your location, language, and currency.Tell me moreClick Settings, and then enter your information (address, language, etc.) in the General section. If you have employees or partners, go to the Roles & Permissions section to give them limited access your site. Dig deeper:
Site settings Learn more Roles & permissions Learn moreStep 4 | Choose shipping, local delivery, & pickup optionsTime to figure out how to get your products to customers. For each location you want to sell to, set up any or all of the following options: 
Shipping: Ship products to customers. Delivery: Hand-deliver to customers who live in your area. Pickup: Allow local customers to pick up products from any of your physical locations. Tell me moreWix stores has a wide variety of shipping rules to suit every kind of store, from flat rate shipping to rates that vary by weight and more. Note: You can also offer customers the choice of paying more for faster delivery (e.g. Express Shipping).Dig deeper:
Shipping, delivery, and pickup Learn moreStep 5 | Set up taxMake sure to set up tax collection to comply with local tax laws.Tell me moreYou can manually enter how much tax you need to collect and from customers or you can set up automated tax collection with Avalara.Dig deeper:
Tax setup Learn moreStep 6 | Set up payment providers Before you can start selling products, you must set up a way for customers to pay you. Tell me moreConnect at least one payment method so you can start selling. Choose from:
Wix Payments Credit card payment providers PayPal (which can also be used to process credit card payments)  Payment providers that let customers pay in installments (where available) Manual (offline) payments and moreThe payment options available vary according to where you are located. 
Dig deeper:Set up a payment provider. Learn how Step 7 | Choose additional checkout and store settingsClick the Settings tab in your dashboard to access additional settings. In the Checkout section, you can customize your site's Checkout Page. Note that these setting update the Checkout Page for Wix Bookings and Wix Restaurants Orders too, if you use them.The Products & inventory section has additional customizations specific only to Wix Stores merchants.Tell me moreIn the Checkout section, you can customize your site's Checkout Page. You can add fields to collect additional information from customers checking out, add store policies, enable payments with gifts cards, and more.In the Products & inventory section, you'll find a variety of settings to help run your store the way you want to. These include adding a minimum order subtotal and displaying tax or shipping information beside product prices. Dig deeper:Customize your Checkout settings. Learn howCustomize your Products & inventory settings:
Set when inventory gets updated Add a minimum order subtotal to checkout Display tax & shipping info next to prices Display prices as a price range Step 8 | Design the look of your storeEdgy, classic, funky.... whatever your look, you can customize the design of your site to get the perfect style for your brand. Tell me moreSelect layouts, colors, and fonts to match your look and be sure to check out all the other settings that can be customized. Dig deeper:
Product Gallery Learn more Product Page Learn more Mini Cart Learn more
Note: The Mini Cart is being replaced by the Side Cart.  Cart Icon Learn more Cart Page Learn more Checkout Page Learn more Thank You Page Learn moreStep 9 | Customize your members areaThe Members Area is where your customers can view upcoming and past orders, edit their saved addresses and credit cards and more. Tell me moreCustomize the Members Area design so that it matches the rest of your store.Dig deeper:
Members Area Learn moreStep 10 | Upgrade and go liveIt's time to go live. Make sure to follow these last steps so customers can make purchases.Tell me more
Upgrade your site to a Premium plan or Studio plan that allows you to accept payments. Publish your site.Tip: Connect a domain to give your site a professional look. Learn moreWix offers load of features to help you build, manage, and market your store. Check them outWant to learn more?Check out the full course in Wix Learn on getting started with Wix eCommerce.