Wix Bookings: Understanding Your Bookings Analytics Reports
Discover helpful data in Wix Bookings Analytics Reports, such as how your bookings have increased over time, your most popular services, and who your top clients are.Tip:Wix Analytics reports allow you to gain valuable insights about your site to help you make smart business decisions. See data on bookings and sales as well as information on your clients and where they are coming from. Learn more about Wix Analytics reports.How do I access my Bookings reports?
Go to Reports in your site's dashboard. Scroll down to the Bookings section. Select the relevant report.In this article, learn more about:
The types of Wix Bookings reports Frequently asked questions (FAQs)Types of Wix Bookings reportsClick a report below to learn more about it.Bookings over timeExplore your bookings performance and trends over a specific time period and compare data against previous months.Use this report to:
Analyze if any new services or marketing campaigns increased bookings. Find out if clients book more services on specific days of the week. For example, see if clients prefer booking at the beginning or end of the week.Top clients by bookings madeLearn who your top clients are who book your services the most.Use this report to:
See how many confirmed and cancelled bookings your top clients have. View any overdue balances for any of your top clients. See if any top clients have paid for services using a discount or coupon.Note: The data in this report is based on the date a client booked a service, not the day the service is scheduled for.Popular servicesSee which of your services are booked the most.
Note: The data in this report is based on the dates services are scheduled for, not the date the bookings were made.Use this report to:
See if any services are overbooked and consider if you should increase scheduling for this service. Discover if your services are being booked by mostly new or returning clients.  View which payment platform your clients prefer using.Popular class times reportDiscover which of your scheduled classes are the most popular, compared to the same classes scheduled on different days. Use this report to:
Analyze the occupancy rate, attendance rate, and average number of participants in each class. Filter classes by different metrics such as new vs returning clients, payment methods, booking methods, and more. Rearrange your staffing schedules or trials based on the most popular class times.Top clients by sessions joinedSee which clients attend the most sessions, or who has checked in the most to sessions they've booked.Use this report to:
Learn about client engagement by comparing the check in rate to previous time periods. Segment your top clients by metrics such as new vs. returning clients, payment method, and booking method.Staff activityAssess staff performance and activity. View a staff member's booking price, their total participants in sessions as well as their session check-in rate amongst clients.Use this report to:
Compare your staff using a variety of metrics including participation in sessions, unique clients, total session duration and more. See how many sessions each staff member has run vs. how many clients have attended their sessions.FAQsClick a question below to learn more about your Wix Analytics Bookings reports.How do I switch views within a report?Click the relevant tab at the top of the report to access different chart types: Line/Bar Chart, Line/Bar Chart Split, or Table.

Note: Depending on the report you may see different viewing options such as Heat Map or City or Country Map.How do I view report definitions?Click into a report and then click View report definitions under the report name to see the terminology of that report.