Upaya Peningkatan Konsumsi Jus Sayur dan Buah Melalui Kampanye Door to Door Oleh Mahasiswa Kuliah Kerja Nyata di Perumahan Prima Harapan Regency Bekasi
Authors: Nursiswati Nursiswati , Adinda Rizka , Hasna Shabira Fairuz , Anggraeni Santi Rukminita , Hodijah Ooh , Sari Deasy Sylvia 
Published: December 2022

ABSTRAK Tingkat konsumsi sayur di kalangan masyarakat Indonesia masih tergolong rendah dan tidak mengalami peningkatan selama pandemi meskipun masyarakat menyadari pentingnya mengonsumsi sayuran bagi kesehatan. Kegiatan pengabdian masyarakat ini bertujuan untuk edukasi gaya hidup sehat yang dapat mencegah diri dari terserang penyakit kronis melalui kampanye “Selangkah Menuju Hidup Sehat dengan Jus Sayur”. Pelaksanaan kegiatan dilakukan terintegrasi dengan program kuliah kerja nyata (KKN) yang merupakan salah satu mata kuliah wajib mahasiswa Universitas Padjadjaran. Sasaran yang dijadikan sebagai target adalah masyarakat RW IX, perumahan Prima Harapan Regency, Bekasi. Metode pelaksanaan kegiatan dibagi menjadi tiga tahap utama, yaitu tahap persiapan, tahap pelaksanaan, dan tahap tindak lanjut. Tahap persiapan mencakup perancangan kegiatan, tahap pelaksanaan mencakup penyebaran kuesioner pra lapangan dan kampanye door to door, tahap tindak lanjut mencakup evaluasi kegiatan. Waktu pelaksanaan kegiatan adalah antara 7 Januari hingga 7 Februari 2022. Evaluasi kegiatan menunjukkan bahwa kegiatan kampanye berhasil dalam menjalankan programnya dengan terlaksananya edukasi healthy veggie juice kepada warga dalam upaya penerapan gaya hidup sehat. Seluruh warga yang menjadi target kampanye door to door menyambut baik tester jus sayur yang diberikan dan memberikan feedback yang positif terhadap rasa aneka jus tersebut. Kata Kunci: Kampanye, Jus Sayur, Penyakit Kronis, Gaya Hidup Sehat ABSTRACT The level of vegetable consumption among Indonesians is still relatively low and has not increased during the pandemic even though people are aware of the importance of consuming vegetables for health. This community service activity aims to educate healthy lifestyles that can prevent themselves from developing chronic diseases through the "Healthy Life with Vegetable Juices" campaign. The implementation of the activity was carried out in an integrated manner with the subject of field work experience which is one of the compulsory subjects for Padjadjaran University students. The subject was the people living in the community, housing area Prima Harapan Regency, in Bekasi city. The method of implementing the activities is divided into three main stages, namely the preparation stage, the implementation stage, and the follow-up stage. The preparation stage includes the design of activities, the implementation stage includes the distribution of pre-field questionnaires and door-to-door campaigns, the follow-up stage includes the evaluation of activities. The implementation time of the activity is between 7 January to 7 February 2022. The evaluation of the activity shows that the campaign activities have succeeded in carrying out the program by implementing healthy veggie juice education to residents in an effort to implement a healthy lifestyle. All people living in community who became the target of the door-to-door campaign welcomed the vegetable juice tester provided and gave positive feedback on the taste of the various juices. Keywords: Campaign, Vegetable Juice, Chronic Disease, Healthy Lifestyle