bluuebunny/crossref_metadata_2025_split huggingface dataset:
As Métricas do Marketing no Século XXI
Authors: Fernandes Bruno Gregório , Rosa Celso Orlando 
Published: June 2022

RESUMO: O marketing sempre se valeu das métricas para justificar a sua existência, até porque não é possível gerenciar
o que não se pode medir. Sendo assim, a chegada da Internet, bem como das novas tecnologias, deram uma
outra dimensão ao que se entende por monitoramento das campanhas de marketing, permitindo muito mais
interação e personalização com o seu público-alvo.

PALAVRAS-CHAVE: Marketing. Monitoramento. Métricas. Internet.
Integração Entre Fusão e Comunicação: a importância da comunicação interna no processo de fusão de empresas
Authors: Ázara Luana Roberta Alves , Andrada Renata Borges C. 
Published: June 2022

RESUMO: O presente artigo analisa o processo de fusão de empresas com foco na grande influência e importância da
Comunicação Interna diante da união entre organizações. A proposta deste trabalho é mostrar o papel essencial
da Comunicação Interna, tendo como foco número um o público interno, para o sucesso de todas as fases
de integração entre as empresas em momentos de fusão.

PALAVRAS-CHAVE: comunicação interna; empresas; fusão; integração; organizações; união.
<i>Blogs</i> de Jornalistas Goianos e Formas de Comunicação em Rede
Authors: Guimarães Gabriela Ferreira , Ferreira Adriana Rodrigues 
Published: June 2022

RESUMO: Este artigo procura averiguar como os blogs de jornalistas goianos estão contribuindo como uma ferramenta
de criação de conversações em rede, verificando se o uso do instrumento tem se constituído como uma tendência
para formação de capital social e novas formas de comunicabilidade entre produtores e consumidores
de informações.

PALAVRAS-CHAVE: Blogs. Jornalistas. Conversação em rede.
Restringir a Palavra
Authors: Oliveira Frederico Ramos 
Published: June 2022

RESUMO: Esta pesquisa procura compreender como mídia e política se tornam instrumentos de restrição da comunicabilidade
operados pela religião institucional. As instituições religiosas as observam como campo
estratégico no qual é possível enfrentar as contingências do entorno.

PALAVRAS-CHAVE: mídia, política, religião, comunicabilidade.
Este Mundo Espetacularmente Incorreto: um passeio com Guy Debord
Authors: Prado Luiz Alberto Serenini 
Published: June 2022

RESUMO: O objetivo deste artigo é promover uma trajetória virtual por alguns aspectos da sociedade contemporânea,
confrontados com os vaticínios de Guy Debord, em seu livro seminal A Sociedade do Espetáculo, bem
como por estudos e escritos de demais autores, seguidores ou fontes de Debord. Por extensão, pretende-
-se aqui ilustrar as teses do ??espetáculo? debordiano às premissas da sociedade em tribos de Maffesoli.

PALAVRAS-CHAVE: Sociedade, espetáculo, mídia.
Vídeos Publicitários e Multilinearidade: uma estratégia criativa para o ambiente <i>Web</i>
Authors: Rocha Cláudio Aleixo 
Published: June 2022

RESUMO: O artigo aborda a importância do audiovisual publicitário na Web como um meio de diversão
e entretenimento on-line que possui grande força estratégica de relacionamento entre marca e
consumidor. O foco principal de estudo é dado à narrativa multilinear aplicada ao conteúdo audiovisual
publicitário veiculado na Web. Apresenta como estudo de caso as campanhas interativas
??A hunter shoots a bear? e ??Hunter and bear??s 2012 birthday party?, ambos da marca de corretivo
Tipp-Ex divulgadas no Youtube.

PALAVRAS-CHAVE: Publicidade na Web; Conteúdo audiovisual; Narrativa multilinear; Diversão
e Entretenimento on-line
O Consumo Enquanto Vetor de Subjetivação
Authors: Silva Beatriz Rustiguel da , Gomes Suely Henrique de Aquino , Maricato João De Melo 
Published: June 2022

RESUMO: Mais do que nunca o consumo se faz presente na formação estrutural das sociedades ocidentais contemporâneas
e percebe-se que a dinâmica entre consumidores e a prática de consumo sofreu decisiva alteração com
a transformação da sociedade de produção para a sociedade de consumidores. Neste contexto, o consumo
passa a compor uma das importantes forças na produção das subjetividades do homem contemporâneo. O
presente artigo, portanto, faz uma reflexão sobre a relação entre o consumo e a construção da subjetividade.

PALAVRAS-CHAVE: consumo, subjetividade, cidadania
Culture versus commitment to excellence: Not a skill but an attitude
Authors: Gwal Rajeshwari , Gwal Anant 
Published: June 2022

The major challenge any organization faces is to handle various types of interpersonal and intrapersonal conflicts within the institute or it can be said that actual conflict is between employees’ needs and organizational needs.In this era of globalization ; the Indian woman of today is present in all areas of work life like technology, services, education, engineering, armed forces, police, and also politics equally with men, and is increasingly exploring creative and challenging careersalthoughtheir percentage is still less than men.(Desai et al, 2011).Today private sector is highly competitive and women working in such sectors are supposed to be aware of business environment and work policies with colleagues to improve performance within the job for the benefit and excellence of the organization. A good organizational climate instills a feeling of belongingness and commitment towards the organization. As both are important to get the expected performance with efficiency, it is necessary for these working faculty female members to be engaged with dedication and commitment to polish the future endeavors’; the students.The paper aims to study the impact of organizational climate on the commitment of the women working in Private colleges of Indore .The findings show that a statistically significant correlation exists between organizational culture and organizational commitment.
A study on advertisement strategies adopted by FMCG companies with special reference to nutritional drink products for kids
Authors: Anute Nilesh , Neharkar Vikas 
Published: June 2022

The main objective of writing this research paper is to identify the advertisement strategies used by nutritional drink companies for children.In today's technology advertising is very important to staying our product in the market and for attracting customers tothe brand. And as per increasing technology companies get moving toward new strategies and plans.Now all companies know that children’sproducts like nutritional drinks are the need of today's children Andallcompanies make theiradvertisements with the appeals like Rational appeal, Emotional appeal and motivation appeal to attract childrenand to give product informationto children parents.All companies create advertising byusing celebrities, sportsmen,and mainly moms and their children. In this typeof nutritional drink advertising, they are a health care product and in Indiawhen the healthof children comes then major factors come with Mother and those strategies are mostlyused by the health care companies.Thisresearch paperhas shown aboutadvertising strategiesof the top 6 healthnutritional drink company's products. Nutritional drink, Advertisement strategies, Advertisement appeal
Tomato Leaf Curl Disease: A Review
Authors: Keerthana K.G. , Prashanth S.J. , Babu R.L. 
Published: June 2022

Tomato is a most economic vegetable in India. Covers major area in its cultivation during crop production, it is threatened by major viral disease i.e tomato leaf curl disease, caused by begomovirus and transmitted by the vector. It causes yield loss up to 90-100 per cent, application of insecticide for the control of vector causes regular outbreak. Identification of resistant source from wild species and their introgression with susceptible source, development of lines/varieties, resistant/tolerant to Tomato leaf curl disease is the safest and long term alternative for solving this problem. This paper covers the major aspect related to virus, virus causing factors, vectors and sources of disease resistance and also breeding tools employed for its resistance and some of the barriers in breeding programme.
A pilot study on result reporting rates from clinical trials of regenerative medicines
Authors: Negoro Takaharu , Okura Hanayuki , Hayashi Shigekazu , Arai Tsutomu , Matsuyama Akifumi 
Published: June 2022

Abstract
Sharing the methods and results of clinical trials with full transparency is an ethical obligation for those involved in clinical research. However, a poor results reporting rate has been pointed out, with approximately half of the trial results not been reported. It has been suggested that one of the reasons behind this could be the influence of the sponsors that conduct the clinical trials. In our previous trend analysis on regenerative medicine for stroke, we became suspicious of the low result reporting rate of the gene and/or cell therapy trials. For this reason, a multivariate analysis using data from ClinicalTrials.gov was performed to identify the factors affecting the low result reporting rate, expanding our study to four different kinds of neurological diseases and regenerative medicine as a treatment modality when small-molecule compounds and biologics were set up as controls in addition to the sponsor type factor. As a result, the following factors were identified as the independent causes of an increase in the low reporting results rate to ClinicalTrials.gov: stroke (as disease area), trials completed between 2005 and 2007, clinical phases II and IV, and gene/cell therapy (as treatment modality). On the other hand, big pharmaceutical companies were identified as a factor that increased the reporting results rate to ClinicalTrials.gov. When we applied result reporting publications via PubMed as an index, our study data revealed that the following factors were not identified as the cause for a decrease in the reporting results rate: stroke (as disease area), trials completed between 2005 and 2007, and gene/cell therapy (as treatment modality). In this context, our findings indicate that gene/cell therapy has led to the suppression of the result reporting rate to ClinicalTrials.gov. This confirmed our initial suspicion of the low result reporting rate of gene/cell therapy trials. We believe that further studies are required to elucidate the factors affecting the result reporting rate from the perspective of disease area and treatment modality.
Performance of Broiler Chickens Induced With Field Isolates of Eimeria Tenella, Treated With Methanolic Leaf Extract and Leaf Powder of Adansonia Digitata
Authors: Ogbaje Christopher Igoche , Kaha Samuel Tersur , Abah Helen O 
Published: June 2022

Abstract
Coccidiosis poses a serious threat to the poultry industry globally due to the great economic losses. The development of resistance strains to the available synthetic drugs is another major issue. Consequently, a study was conducted to evaluate the efficacy of methanolic leaf extract and leaf powder of Adansonia digitata (baobab tree or monkey- bread tree), in feed to treat coccidiosis. In treated groups oocysts output reduced from + 10 per microscopic field (mf) to + 1 but remained high (+ 10) in control group. Feed consumption, weigh gain, feed conversion ratio, Packed cell volume, serum total protein and red blood cell were significantly (P < 0.05) high in treated groups but low in the untreated group from infection (from 24 day old) to end of observation (56 day old). However, the value of WBC (2.28×1012/l) was significantly (P < 0.05) higher in negative group than treated groups from infection (24 day old) to the end (56 day old) of the experiment. Ballooned caeca, haemorrhagic intestinal mucosa, thickened intestinal wall, blood clots in the intestinal lumen and pin point haemorrhages in the intestine of the untreated group were observed. No gross lesions were noticeable in treated groups except the group treated with leaf powder, which revealed thickening of intestinal wall. Methanolic leaf extract and powder of the plant proved effective against broiler coccidiosis and can enhance performance.
Delta Tuning: A Comprehensive Study of Parameter Efficient Methods for Pre-trained Language Models
Authors: Ding Ning , Qin Yujia , Yang Guang , Wei Fuchao , Yang Zonghan , Su Yusheng , Hu Shengding , Chen Yulin , Chan Chi-Min , Chen Weize , Yi Jing , Zhao Weilin , Wang Xiaozhi , Liu Zhiyuan , Zheng Hai-Tao , Chen Jianfei , Liu Yang , Tang Jie , Li Juanzi , Sun Maosong 
Published: June 2022

Abstract
As pre-trained language models (PLMs) have become the fundamental infrastructure for various NLP tasks and researchers have readily enjoyed themselves in the pretraining-finetuning paradigm, evidence from emerging research has continuously proven that larger models tend to yield better performance. However, despite the welcome outcome, the process of fine-tuning large-scale PLMs brings prohibitive adaptation costs. In fact, fine- tuning all the parameters of a colossal model and retaining separate instances for different tasks are practically infeasible. This necessitates a new branch of research focusing on the parameter-efficient adaptation of PLMs. In order to unleash the imagination of the possible advantages of such methods, not limited to parameter efficiency, we coined a new term delta tuning from a morphological point of view to refer to the original “parameter efficient tuning”. In contrast with the standard fine-tuning, delta tuning only fine-tunes a small portion of the model parameters while keeping the rest untouched, largely reducing both the computation and storage costs. Recent studies have demonstrated that a series of delta tuning methods with distinct tuned parameter selection could achieve performance on a par with full-parameter fine-tuning, suggesting a new promising way of stimulating large-scale PLMs. In this paper, we first formally describe the problem of delta tuning and then comprehensively review recent delta tuning approaches. We also propose a unified categorization criterion that divides existing delta tuning methods into three groups: addition-based, specification-based, and reparameterization-based methods. Though initially proposed as an efficient method to steer large models, we believe that some of the fascinating evidence discovered along with delta tuning could help further reveal the mechanisms of PLMs and even deep neural networks. To this end, we discuss the theoretical principles underlying the effectiveness of delta tuning and propose frameworks to interpret delta tuning from the perspective of optimization and optimal control, respectively. Furthermore, we provide a holistic empirical study of representative methods, where results on over 100 NLP tasks demonstrate a comprehensive performance comparison of different approaches. The experimental results also cover the analysis of combinatorial, scaling and transferable properties of delta tuning. To facilitate the research of delta tuning, we are also developing an open-source toolkit, OpenDelta2, that enables practitioners to efficiently and flexibly implement delta tuning on PLMs. At last, we discuss a series of real-world applications of delta tuning.
How to Accurately Detect and Assess the Street Trees Risk in Mega Cities: A Tree Risk Assessment Method and Its Application
Authors: He Kun , Wei Longlong , Wang Benyao 
Published: June 2022

Abstract
Traditional visual tree assessment based on rapid diagnosis is suitable for the rapid, large-scale assessment of urban tree risks, but it cannot accurately determine internal decay in trunks and underground root systems, may leading to highly subjective evaluation results. A risk matrix-based street tree risk assessment system was established by combining a visual tree assessment method, nondestructive detection techniques, information acquisition, and data analysis using a geographic information system (GIS). The method was used to conduct risk detection and assessment on 1,001 street trees with a diameter at breast height greater than 40 cm on 14 streets in a Historic Features Protection Area of Shanghai. The result showed that: 1) The branch and the trunk risk possibility of the vast majority of street trees were at level 2 or below, while the root risk possibility of more than one third of the trees was at level 3 or above. 2) The risk level of 23% of the trees in the protected area was moderate or above, while that of most of the other trees was at a negligible or acceptable level. The risk consequence severity level was high for trees on Tianping Road but low for trees on Donghu Road and Taojiang Road. 3) The street tree risk level shows a strong correlation with the presence of tree cavities, diseases and insect pests, the depth and range of root distribution, leaning, and internal decay in trunks, and the risk points are concentrated in the trunk and root system. Conducting a risk assessment of street trees based on precision diagnosis techniques can improve the scientific rigor of the assessment. The results of this work can provide a basis for the accurate assessment of street trees risk in some large cities, which provides a new assessment system for the trees risk assessment in important urban areas, and the approach is conducive to the refined management of urban greening trees.
Diffusion- and Perfusion-weighted MRI Radiomics for Survival Prediction in Patients with Lower-grade Gliomas
Authors: Park Chae Jung , Kim Sooyon , Han Kyunghwa , Ahn Sung Soo , Kim Dain , Park Yae Won , Chang Jong Hee , Kim Se Hoon , Lee Seung-Koo 
Published: June 2022

Abstract
Purpose
Lower-grade gliomas of histologic grade 2 and 3 follow heterogenous clinical outcomes, which necessitates risk stratification. This study aimed to evaluate whether diffusion-weighted and perfusion-weighted MRI radiomics allow overall survival (OS) prediction in patients with lower-grade gliomas and investigate its prognostic value.
Methods
In this retrospective study, radiomic features were extracted from apparent diffusion coefficient, relative cerebral blood volume map, and Ktrans map in patients with pathologically confirmed lower-grade gliomas (January 2012 – February 2019). The radiomics risk score (RRS) calculated from selected features constituted a radiomics model. Multivariable Cox regression analysis, including clinical features and RRS, were performed. The models’ integrated area under the receiver operating characteristic curves (iAUC) were compared. The radiomics model combined with clinical features was presented as a nomogram.
Results
The study included 129 patients (median age, 44 years; interquartile range, 37–57 years; 66 women): 90 patients for training, and 39 patients for test set. The RRS was an independent risk factor for OS with a hazard ratio of 6.01. The combined clinical and radiomics model achieved superior performance for OS prediction compared to the clinical model in both training (iAUC, 0.82 vs. 0.72, P = .002) and test sets (0.88 vs. 0.76, P = .04). The radiomics nomogram combined with clinical features exhibited good agreement between the actual and predicted OS with C-index of 0.83 and 0.87 in the training and test set, respectively.
Conclusion
Adding diffusion- and perfusion-weighted MRI radiomics to clinical features improved survival prediction in lower-grade glioma.
Effects of Timothy Cladosporium Eyespot on Photosynthesis and Biomass
Authors: Yang Bo , Li Yan zhong 
Published: June 2022

Abstract
Timothy is a forage mainly grown in Min County, Gansu Province, China. An outbreak of a leaf spot disease infecting timothy grass occurred in Min County in 2020. Therefore, this study investigated the disease incidence in Min County and neighboring counties, and isolated the disease-causing pathogen for morphological and molecular characterization. To precisely diagnose its effects on timothy grass, the growth, photosynthesis, and biomass of timothy seedlings inoculated with the isolated pathogen were investigated. The young lesions were ellipsoidal-fusiform with dark purple margins and an off-white center, while the mature lesions were eye-shaped spots with a light brown center and dark purple edges. The disease incidence was 100 and 85% on plants, and leaves, respectively. Morphological and molecular characterization identified the pathogen as Cladosporium phlei. The net photosynthetic rate, transpiration rate, fresh shoot weight, and dry shoot weight of timothy seedlings after 14 days of inoculation with the pathogen were decreased by 29.77, 56, 45.45, and 46.42%, respectively. This indicates that cladosporium eyespot disease is an important timothy grass disease in Min County and its environs. Therefore, it is urgent to develop an integrated control strategy to lessen the economic loss.
The effect of Covid-19 related lockdown on aged care residents’ perceptions of their residential aged care facility using the Happy Life Index
Authors: Milanese Steve , Baldock Katherine L , Bilton Rebecca , Guerin Michelle , Murray Carolyn , Parfitt Gaynor 
Published: June 2022

Abstract
Purpose
Residents living in residential aged care facilities (RACF) are a vulnerable sector of the community during the Covid-19 pandemic, both from the disease and the resultant control measures, such as lockdowns, quarantines, and social distancing. In a patient centred health system, it is important that the views of residents and their relatives, ie. the ‘consumers’, are included to help understand the effect of these control measures. The Happy Life Index (HLI) is a consumer completed survey tool that measures modifiable quality of life indicators including food, environment and cleanliness, activities and lifestyle, staff friendliness, staff presence, management and care quality. This study explored the effect of Covid-19 related lockdowns on HLI scores from residents and their relatives.
Methods
This study is a secondary analysis using HLI data obtained from Australian RACF residents and relatives. The seven HLI components were rated on a 5-point scale (1 = Very bad; 5 = Excellent). The likelihood of residents and relatives giving a rating of “Excellent” was estimated using logistic regression comparing those who responded before the Covid-19 related restrictions to those who responded during the Covid-19 related restrictions.
Results
A total of 9,790 residents responded to at least one of the HLI questions. Fewer residents reported satisfaction associated with staff in their RACF, both in terms of friendliness and presence, during the Covid-19 restrictions compared to pre-Covid-19 lockdowns, whilst amongst relatives, fewer reported satisfaction with management during the restrictions. RACF residents were more likely to report satisfaction with their meals during the Covid-19 related restrictions than prior to the restrictions.
Conclusion
This study suggests that during Covid-19 related restrictions a greater emphasis on staff wellbeing and staffing numbers may help to maintain resident’s satisfaction with the service quality.