Evaluation of the effectiveness of measures to improve the management of tourism enterprises in the context of eurointegration
Authors: Zakharova Tеtiana 
Published: March 2022

Introduction. For each individual country, tourism plays an important role in stimulating economic development, not only directly in the tourism industry but also in related industries and other sectors of the economy. Tourism has a positive impact on employment, consumer demand and foreign exchange earnings. The role of tourism in the development of the national economy cannot be overemphasized, however, the tourism industry has objective prerequisites for its development based on historical, geographical, cultural and economic factors.Purpose of the research. The study aims at demonstrating the effectiveness of measures to improve the management of tourism enterprises in the context of Euro- European integration.Research method. The research methods used to achieve the objectives were: empirical - industry research and analysis; observation, generalization, comparison.Results. On the basis of the researches there were found problems concerning development of theoretical and applied researches in the direction of formation and development of tourist industry in Ukraine. Materials of work are based on scientific works of leading domestic and foreign scientists, legislative acts, normative documents. Management of the tourism industry in Ukraine in the conditions of globalization and European integration requires search for innovative approaches and new views, introduction of European norms and standards, i.e. improvement of the methods of management of the tourist industry, development and evaluation of models of development of tourism sphere in the system of state and regional economic development. Modern realities in Ukraine were analyzed and the necessity to create optimal, rational and profitable conditions of development was revealed.The peculiarities of the tourism industry development are defined, which is aimed at identifying opportunities and future development of the tourism industry on a long-term basis. In order to predict the effectiveness of the article the company of the tourist industry for which it is proposed to use auto-progressive models, which help to determine the presence of autocorrelation with the n-flags of late purchase activity of consumers of tourist services. It is established that stable development of tourism is possible on the conditions of cooperation between the state and business. This is necessary for the development and implementation of programs that will be used to cover the specific nature of the tourism industry.Perspectives. In the context of building a qualitatively new institutional framework for the development of the knowledge economy, substantial further research is required. Since the development of the tourism sector in Ukraine in the context of globalization and Euro-European integration requires the updating of types of tourism activity and the implementation of integration with international tourism industry leaders, Introduction of the already existing world experience in meeting the demand of the industry consumers.