bluuebunny/crossref_metadata_2025_split huggingface dataset:
Strategi Komunikasi Kementerian Pemberdayaan Perempuan Dan Perlindungan Anak (Kemenpppa) Dalam Menanggapi Kasus Sinetron Suara Hati Istri : Zahra
Authors: Novita Hanny , Junaidi Ahmad 
Published: March 2022

With the development of technology, people's lives cannot be separated from the mass media. Television is one of them, television has a major influence on the development of society, especially in association. Soap operas that are liked by many people, one of which is the soap opera entitled "Suara Hati Wife: Zahra". This soap opera was reprimanded by the Indonesian Broadcasting Commission (KPI) because one of the players took the role of the third wife and was performed by an underage artist. According to the Ministry of Women's Empowerment and Child Protection, this soap opera has a large enough impact on the community so that early childhood stimulation emerges. The type of research method used by the researcher is a qualitative method using the case study method. The results of this study show that the Ministry of Women's Empowerment and Child Protection carries out various communication strategies for child marriage in the case of the soap opera Zahra's wife's conscience. Dengan adanya perkembangan teknologi, kehidupan masyarakat tidak lepas dari media massa. Televisi salah satunya, Televisi memiliki pengaruh besar terhadap perkembangan masyarakat, terutama dalam pergaulan. Sinetron yang disukai oleh banyak orang salah satunya adalah sinetron berjudul "Suara Hati Istri : Zahra". Sinetron ini diberi teguran oleh pihak Komisi Penyiaran Indonesia (KPI) karena salah satu pemain yang mendapatkan peran sebagai istri ketiga dan dilakukan oleh artis yang berada di bawah umur. Menurut Kementrian Pemberdayaan Perempuan dan Perlindungan Anak, sinetron ini memberikan dampak yang cukup besar di kalangan masyarakat sehingga muncullah stimulasi usia dini. jenis metode penelitian yang digunakan oleh peneliti yaitu metode kualitatif dengan memakai metode studi kasus Hasil dari penelitian ini menunjukkan Kementerian Pemberdayaan Perempuan dan Perlindungan Anak melakukan berbagai macam strategi komunikasi terhadap perkawinan anak dalam kasus sinetron suara hati istri Zahra.
Peran Public Relations dalam Meningkatkan Citra PT. Jaya Perkasa Wibawa
Authors: Sunardi Chyntia Agustina , Farid Farid 
Published: March 2022

The background of this research is to examine how the role of Public Relations in improving the company's image and maintaining the company's image so that this image can be achieved. This study uses public relations theory and image theory with descriptive qualitative research methods through case studies. Data collection is done by indepth interviews, observation and documentation. The results of this study that the role of Public Relations can improve the company's image, Public Relations from PT. Jaya Perkasa Wibawa is quite good at maintaining the relationship between internal stakeholders within the company and the image of PT. Jaya Perkasa Wibawa can also be classified as good. Latar belakang dari penelitian ini adalah peneliti ingin meneliti bagaimana peran Public Relations dalam meningkatkan citra perusahaan dan mempertahankan citra perusahaan. Penelitian ini menggunakan teori public relations dan teori citra dengan metode penelitian kualitatif deskriptif melalui studi kasus yang pengambilan datanya dilakukan dengan cara wawancara, observasi dan dokumentasi. Hasil dari penelitian ini bahwa peran Public Relations dapat meningkatkan citra perusahaan, Public Relation dari PT. Jaya Perkasa Wibawa cukup baik menjaga hubungan antara individu dalam perusahaan. Citra yang dimiliki PT. Jaya Perkasa Wibawa juga sudah dapat digolongkan baik.
Pemanfaatan Media Sosial Sebagai Sarana Komunikasi Publik Terkait dengan Penanggulangan COVID-19 (Studi Deskriptif Kualitatif pada Akun Instagram @ikpdinaskominfobabel)
Authors: Arissaputra Sofian , Winduwati Septia 
Published: March 2022

This study aims to provide information and education related to the Covid-19 pandemic in the Bangka Belitung Islands, Pangkalpinang City through Instagram social media, especially on the @ikpdinaskominfobabel account. The information and education provided by the city government on the account is expected to protect Bangka Belitung so that it is free from the Covid-19 virus and there is no increase in cases of transmission. Where was the beginning of the typical Covid-19 began to appear, until it spread throughout the world and then entered Indonesia, especially Bangka Belitung. This research is a qualitative descriptive study. In collecting data, this research uses methods, such as interviews, documentation and literature study. The theory used is the theory of new media, Instagram as social media and public communication. The results of this study indicate that the information and education provided by the Bangka Belitung City Government regarding the prevention of Covid-19 distributed through Instagram with the @ikpdinaskominfobabel account is very useful for the people of Bangka Belitung. In addition, the results of this study provide an utilization of the Covid-19 countermeasures in Bangka Belitung by the government to the public through Instagram social media in overcoming Covid-19. Penelitian ini bertujuan untuk memberikan informasi dan edukasi terkait pandemi Covid-19 yang ada di Kepulauan Bangka Belitung, Kota Pangkalpinang melalui media sosial Instagram khususnya pada akun @ikpdinaskominfobabel. Adanya informasi dan edukasi yang diberikan pemerintah kota pada akun tersebut, diharapkan dapat melindungi Bangka Belitung agar terbebas dari virus Covid-19 dan tidak ada peningkatan dalam kasus penularannya. Penelitian ini merupakan penelitian deskriptif kualitatif. Dalam pengumpulan datanya, penelitian ini menggunakan metode, seperti wawancara, dokumentasi dan studi pustaka. Teori yang digunakan adalah teori new media, instagram sebagai media sosial dan komunikasi publik. Hasil dari penelitian ini menunjukkan bahwa informasi serta edukasi yang diberikan oleh Pemerintah Kota Bangka Belitung terkait penanggulangan Covid-19 yang disebarkan melalui Instagram dengan akun @ikpdinaskominfobabel sangat bermanfaat bagi masyarakat Bangka Belitung. Selain itu hasil dari penelitian ini memberikan sebuah pemanfaatan penanggulangan Covid-19 di Bangka Belitung oleh pemerintah kepada masyarakat melalui media sosial Instagram.
Pengaruh Iklan Tips Lawan Covid-19 ala Allianz Indonesia terhadap Kepercayaan Merek
Authors: Sugiarto Vinny , Loisa Riris , Sudarto Sudarto 
Published: March 2022

Youtube is one of the social media places to carry out a promotion from a company. In this study, PT Allianz Indonesia uses the social media Youtube as a means of marketing their products through advertisements that attract the attention of Youtube users. The purpose of this study is to determine the effectiveness of Allianz Indonesia's Tips Against Covid-19 advertisements on Youtube on the brand trust of Allianz Indonesia Youtube subscribers.The data processing technique in this research is to use quantitative analysis techniques. Quantitative analysis is done by analyzing a problem that is manifested quantitatively. Quantitative analysis in this study is carried out by quantifying research data so as to produce the information needed in the analysis. The tests carried out were the Normality Test, Validity Test and Multiple Linear Regression Test. Data collection was carried out on 100 respondents who met the criteria where respondents in this study were Youtube users who had watched Allianz Indonesia's Tips against Covid-19 ad on Youtube and were domiciled in Jakarta. The independent variables of this study consist of messages in advertisements, themes in advertisements and models in advertisements. Meanwhile, the dependent variable in this study is brand trust. Based on the testing technique carried out, it can be concluded that the message in advertisements, ad themes and advertising models have an effect on brand trust.Youtube merupakan salah satu media social tempat untuk melakukan sebuah promosi dari perusahaan. Pada Penelitian ini PT Allianz Indonesia menggunakan media social Youtube sebagai alat melakukan pemasaran produk mereka melalui iklan-iklan yang menarik perhatian dari pengguna Youtube. Tujuan dari penelitian ini yaitu untuk mengetahui efektivitas iklan Tips Lawan Covid-19 Ala Allianz Indonesia di Youtube terhadap kepercayaan merek dari pelanggan Youtube Allianz Indonesia. Teknik pengolahan data dalam penelitian ini adalah dengan menggunakan teknik analisis kuantitatif. Analisis kuantitatif dilakukan dengan cara melakukan analisis terhadap suatu permasalahan yang diwujudkan dengan kuantitatif. Analisis kuantitatif dalam penelitian ini dilakukan dengan cara mengkuantifikasi data-data penelitian sehingga menghasilkan informasi yang dibutuhkan dalam analisis. Uji yang dilakukan ialah Uji Normalitas, Uji Validitas dan Uji Regresi Linear Berganda. Pengumpulan data dilakukan terhadap 100 responden yang memenuhi kriteria dimana responden dari penelitian ini adalah pengguna Youtube yang pernah menonton iklan Tips lawan Covid-19 ala Allianz Indonesia di Youtube dan berdomisili di Jakarta. Variabel independen dari penelitian ini terdiri atas Pesan dalam iklan, Tema Iklan dan Model dalam Iklan. Sedangkan Variabel dependen dalam penelitian ini adalah Kepercayaan merek atau Brand Trust. Berdasarkan Teknik pengujian yang dilakukan, maka dapat disimpulkan bahwa Pesan dalam Iklan, tema iklan dan model iklan berpengaruh terhadap kepercayaan merek.
Pengaruh Konten di Akun Instagram @netflixid dalam Meningkatkan Minat Penonton
Authors: Joshua Hosea Hervey , Junaidi Ahmad 
Published: March 2022

This study aims to determine the effect of Instagram social media content on watching interest for followers of the @Netflixid Instagram account. This research was conducted using quantitative research methods. The sample in this study were the followers of the @Netflixid Instagram account, amounting to 523 thousand and by using the Slovin formula, the author simply spreads questions to 100 people who have followed the @Netflixid Instagram account. Samples were taken using the purposive sampling technique to @Netflixid followers through direct message. The method of collecting data using a questionnaire. The testing process uses validity and reliability and the researcher also tests the correlation coefficient and determination which is assisted by using the Statistical Product and Service Solution (SPSS) program version 25. Then the correlation coefficient value is 0.602 which is located between 0.41-0.60, which means that it has a moderate relationship, which means it influences the content in the account. Instagram @Netflixid to increase viewing interest with an influence of 35.6% while the remaining 64.4% is influenced by other factors.Penelitian ini bertujuan untuk mengetahui pengaruh dari sebuah konten sosial media instagram terhadap minat menonton bagi para followers akun instagram @Netflixid. Penelitian ini dilakukan dengan menggunakan metode penelitian kuantitatif. Sampel pada penelitian ini adalah para followers pada akun instagram @Netflixid yang berjumlah 523 ribu dan dengan menggunakan rumus Slovin maka penulis cukup menyebarkan pertanyaan kepada 100 orang yang telah mengikuti akun instagram @Netflixid. Sampel diambil dengan menggunakan teknik Purposive Sampling kepada para followers @Netflixid melalui direct massage. Metode pengumpulan data menggunakan angket / kuesioner. Proses pengujian menggunakan validitas dan reliabilitas serta peneliti juga melakukan uji koefisien korelasi dan determinasi yang dibantu dengan menggunakan program Statistical Product and Service Solution (SPSS) versi 25. Maka didapatkan nilai koefisien korelasi sebesar 0.602 yang terletak antara 0.41-0.60 yaitu bermakna memiliki hubungan yang sedang artinya memiliki pengaruh antara konten di akun instagram @Netflixid terhadap meningkatkan minat menonton dengan pengaruh sebesar 35,6% sedangkan sisanya sebesar 64,4% dipengaruhi oleh faktor lain.
Strategi Kreatif Web Series Hanna Approved di Instagram dalam Membangun Brand Image C Channel Indonesia
Authors: Sari Mely Indah , Chandraningrum Diah Ayu 
Published: March 2022

The development of technology in the digital era has made internet users in Indonesia soar. Business people are encouraged to create creative strategies to market the goods or services offered. By using Instagram's IGTV feature, C Channel Indonesia created a web series entitled Hanna Approved as a creative strategy in building a brand image. A web series is a concept video that is generally 1-15 minutes long and episodic in form. The message to be conveyed through this web series is to provide education about beauty to women in Indonesia. The message is processed into a video tutorial with the hope of building the brand image of C Channel Indonesia as the No.1 digital-based female media and community in Asia. The method used in this research is qualitative with a case study approach. This study aims to determine the process of creative strategy carried out by C Channel Indonesia in building a brand image. To collect data, researchers conducted observations, interviews, documentation studies, and online data search. The creative strategy process carried out by C Channel Indonesia starts from conducting research, analysis, determining strategy, and ending with execution. Perkembangan teknologi di era digital membuat pengguna internet di Indonesia ikut melambung tinggi. Para pelaku bisnis didorong untuk membuat strategi kreatif untuk memasarkan barang atau jasa yang ditawarkan. Dengan menggunakan fitur IGTV yang dimiliki Instagram, C Channel Indonesia membuat sebuah seri web berjudul Hanna Approved sebagai strategi kreatif dalam membangun citra merek. Seri web adalah sebuah konsep video yang pada umumnya berdurasi 1-15 menit dan berbentuk episodik. Pesan yang ingin disampaikan melalui seri web tersebut adalah memberikan edukasi seputar kecantikan kepada perempuan di Indonesia. Pesan tersebut diolah menjadi sebuah video tutorial dengan harapan dapat membangun citra merek C Channel Indonesia sebagai digital based female media and community No.1 di Asia. Metode yang digunakan dalam penelitian ini adalah kualitatif dengan pendekatan studi kasus. Penelitian ini bertujuan untuk mengetahui proses strategi kreatif yang dilakukan oleh C Channel Indonesia dalam membangun sebuah citra merek. Untuk mengumpulkan data, peneliti melakukan observasi, wawancara, studi dokumentasi, dan penelurusan data online. Proses strategi kreatif yang dijalankan C Channel Indonesia mulai dari melakukan riset, analisis, menentukan strategi, dan berujung pada eksekusi.
Strategi Komunikasi Humas Universitas Tarumanagara selama Pandemi Covid-19
Authors: Darmawaty Shinta , Winduwati Septia 
Published: March 2022

Public Relations in University has a core role such as forming and maintaining a positive image in the eyes of the public, especially during a pandemic like this all communication must be done online, this requires that Public Relations in university must be able to take advantage of digital technology. The purpose of this research is to find out how the PR communication strategy of a private university, in this case, Tarumanagara University during the Covid-19 pandemic. This study uses a theoretical foundation in the form of communication, communication strategies, internal and external stakeholders, and public relations of educational institutions, with a qualitative research approach, a case study method which is one of the research strategies to develop an in-depth analysis with the subject matter of the communication strategies applied by University Public Relations. Tarumanagara during the Covid-19 pandemic. During the pandemic, Public Relations of Tarumanagara University delivered messages using an informal message delivery method, and the messages arranged were also adjusted depending on who the audience was, to find out who the audience was Public Relations of Tarumanagara University divided into two types of audiences, such as internal audiences consisting of Lecturers , employees and students, as well as external audiences consisting of the Government, the media, the surrounding community (community), alumni, and the general public. Social and digital media have become the most reliable means of communication during the Covid-19 pandemic.Humas Perguruan Tinggi Swasta (PTS) memiliki peranan inti seperti membentuk dan memperthankan citra positif di mata publiknya, terlebih lagi pada saat pandemi seperti ini semua komunikasi harus dilakukan secara daring, hal tersebut menuntut Humas PTS harus mampu dalam memanfaatkan teknologi digital. Tujuan dari penelitian ini adalah untuk untuk mengetahui bagaimana strategi komunikasi Humas Perguruan Tinggi Swasta dalam hal ini, Universitas Tarumanagara selama pandemi Covid-19. Penelitian ini menggunakan konsep teori komunikasi, strategi komunikasi, stakeholders internal dan eksternal, dan humas lembaga pendidikan, dengan metode penelitian kualitatif studi kasus dimana merupakan salah satu strategi penelitian untuk mengembangkan analisis mendalam dengan pokok masalah bagiamana startegi komunikasi yang diterapkan Humas Universitas Tarumanagara selama pandemi Covid-19. Hasil dari penelitian ini adalah, strategi komunikasi yang dilakukan Humas Untar selama pandemi Covid-19 adalah melakukan komunikasi secara daring baik kepada pihak internal dan eksternal, yang bertujuan untuk melindungi segenap anggota internal Universitas Tarumanagara dari resiko penularan virus Covid-19.
The History of Basketball Factors that Influence Perfomance Better. An Analysis Through 40 NBA Seasons.
Authors: Gómez Haro Samuel 
Published: March 2022

The National Basketball Association (NBA) is considered the most competitive basketball league in the world. Numerous articles have analyzed the game through different perspectives to understand better the processes that lead being more competitive and successful. Our goal is to determine the game-related factors that influence professional NBA basketball teams’ achievement of positive results, improving understanding of the game’s complexity through the years.
We analyze the data for a total of 40 seasons, from 1979-1980 to 2018-2019, regular season and playoffs, into three groups through cluster analysis. These results are used later in discriminant analysis, distinguishing teams that reach at least the conference finals in playoffs to identify the performance profiles of the best teams.
The work helps us understand the evolution of the game through the indicators that have defined the successful performance of NBA teams during their history.
Interpreting the Christian Category of Patience in M. Elizarov’s Novel “The Librarian”
Authors: Kolmakova O. A. 
Published: March 2022

Purpose. The aim of the article is to investigate the author's interpretation of “patience” concept, other key categories and images of Christianity in M. Elizarov’s novel “The Librarian”.Results. The plot of “The Librarian” is based on the myth “USSR, the golden age” and on the complex of Christian ideas. It is most productive to consider “The Librarian” within the framework of the myth-making tendency, when the author continues to cultivate a myth created in a fictional work in his interviews and journalism. The leading artistic task of the author is an attempt to update the Christian doctrine through a synthesis with communist ideology. In the novel, the patience category is endowed with both Christian meanings (“the consolation of the suffering”) and Soviet militaristic sense. M. Elizarov enters into a dialogue with the mass consciousness since it becomes the main consumer of any myth, including the myth created by the author of “The Librarian”. In the novel, the contexts of archaic myth, folklore and criminal subculture, the interest in which is typical for modern mass society, arise in the patience motive’s implementation. The author's understanding of patience, that is close to the Christian canon, is found in Alexei Vyazintsev’s interpretation of the soteriological mission. The motive of the alone hero’s reading of “The Incessant Psalter” in an underground bunker appeals to schema practice. However, in reality, Elizarov creates an unconscious schema practice parody.Conclusion. In M. Elizarov’s novel “The Librarian”, the ideas about the Christian feat of patience are passed through the prism of mass consciousness, that leads to literalization, simplification and emasculation of highly spiritual Christian meanings.
Ações intersetoriais realizadas pelos agentes comunitários de saúde em um município de pequeno porte do Espírito Santo
Authors: Souza Zileidi Santos Faria , Dalbello-Araujo Maristela 
Published: March 2022

Objetivo: Identificar quais ações intersetoriais são desenvolvidas pelos Agentes Comunitários de Saúde (ACS’s) de um município de pequeno porte localizado no estado do Espírito Santo, segundo as perspectivas dos mesmos. Métodos: Trata-se de um estudo descritivo exploratório de abordagem qualitativa, realizada com cinco ACS’s atuantes no município há pelo menos um ano, sendo quatro do sexo feminino e um do sexo masculino. A coleta de dados foi feita através da realização de entrevistas individuais semiestruturadas, analisadas segundo a técnica de análise de conteúdo proposta por Bardin. Resultados: De forma predominante os ACS’s entrevistados entendem por ações intersetoriais práticas que integram outros órgãos e serviços, numa perspectiva de trabalho em rede. Tais ações são desenvolvidas a partir das situações que são detectadas durante as visitas domiciliares, e estas por vezes não se concretizam em razão das burocracias. Dentre as ações intersetoriais desenvolvidas, recebeu destaque aquelas que tratam de indivíduos e famílias que apresentam algum tipo de vulnerabilidade social. Nem todos as políticas públicas do município são receptivas para o desenvolvimento destas ações. Conclusão: Os ACS’s possuem uma clara compreensão do que venha ser uma prática intersetorial, e que por ser assim, tem atuado nesta perspectiva, por meio da interlocução com as demais políticas públicas do município.
Implementasi Media Promosi Radio Tidar FM Magelang Berbasis Multimedia
Authors: Kanafi Kanafi , Yusnanto Tri , Triwulandari Karindra 
Published: March 2022

<p>Penelitian ini bertujuan untuk merancang dan membangun media promosi Radio Tidar FM Magelang berbasis multimedia, khususnya dalam produk periklanannya. Metode yang digunakan adalah MDLC<em> (Multimedia Development Life Cycle)</em>. Tahap pada metode MDLC adalah <em>concept, design, material collecting, assembling, testing, dan distribution</em>. Metode pengumpulan data yang digunakan penulis yaitu observasi, wawancara, dokumen. Kemudian data dari permasalahan tersebut dianalisis menggunakan SWOT (<em>Performance, Information, Economy, Control, Efficiency, Servis)</em>. Perancangan sistem menggunakan Flowchart Program, kemudian diimplementasikan dengan <em>Adobe Flash CS 6</em>. Hasil penelitian ini adalah telah berhasil dibuat Media Promosi Radio Tidar FM Magelang Berbasis Multimedia<em>.</em></p><p><strong> </strong></p><p><strong><em>Kata kunci</em></strong><em>: </em>Media Promosi, Multimedia, Radio Tidar FM Magelang, MDLC</p><p><em><br /></em><em></em></p>