bluuebunny/crossref_metadata_2025_split huggingface dataset:
Impact of Green Marketing Mix on Consumer Purchasing Behavior of Cosmetics Products (With Special Reference to Female Consumers in Western Province)
Authors: Kaushalya W.M.K.K. , Jayasinghe N.C. , Dissanayake D.M.R.S. 
Published: March 2022

In the current scenario, consumers are looking for the well-known brands having quality which satisfies their needs and most of the people value the environment and believe to protect it. They are aware about the environmental problems. Therefore, most of them tries to protect environment in every action they take. But it is not necessary that their purchasing should lie on this basis. There may be difference between their purchasing behavior towards eco-friendly cosmetics which lies on some important factors such as product, price, promotion and convenience to purchase. Although green marketing concept is new to Sri Lankan context, this study aims to discuss the impact of green marketing mix on purchasing behavior of female consumers and investigated the impact of green marketing mix on the purchasing behavior of female consumers with special reference to the cosmetic industry in Sri Lanka. Data were collected from 150 respondents in western province of Sri Lanka by using multi - stage and convenience sampling methods and using the mall intercept sampling technique. The data analysis was conducted using the multiple regression analysis, correlation and descriptive methods. The results of this study will be important for both company owners as well as the management to pay attention on their green marketing mix to make them more competitive in the eyes of the competitors. Based on the investigations, the researcher has proven that green marketing mix has a significant impact on purchasing behavior of female consumers on cosmetic products. The research findings support the marketers and the cosmetics manufacturers to attract customers more strategically and it further supports the buyers to shape up their purchasing behaviors by defining some criteria. Moreover, this study will assist marketing managers to plan the appropriate marketing strategies on green marketing mix elements regarding cosmetics products while making profit. Furthermore, researchers can study the impact of green marketing mix on other related and unrelated products such as food and automobiles to the cosmetic industry and can make comparison for more elaboration.
Keywords: Green Product, Green Price, Green Place, Green Promotion, Consumer Purchasing Behavior
Exploring students’ satisfaction in the university learning environment: A study of newly introduced courses for state universities in Sri Lanka
Authors: Senevirathne K. M. S. , Samarasiri N. C. 
Published: March 2022

Newly introduced undergraduate courses in state universities failed due to various reasons. The purpose of this study is to explore the factors that affect student satisfaction in the learning environment and to which extent such factors influence the learning behaviour of university students. The study adopts the nudge theory to analyse the students’ decision making based on choice architecture and the constructivist grounded theory, which explores how students determine satisfaction with learning. This study has been conducted in the context of the students who follow newly introduced courses in state universities in Sri Lanka. The study has applied quantitative research design to answer the research questions following the survey method. The conceptual framework of the study focuses on physical and intellectual support factors in the learning environment to measure student satisfaction. The results derive that academic support provided by the staff is the main factor to satisfy the students in the learning environment, which has a significant relationship. Support of the library has been identified as a factor which negatively affects student satisfaction. The study reveals that how students’ decision-making behaviour can be analysed through nudging. The primary contribution of the study is to the literature on identifying key factors which assist students in the learning environment to do the studies satisfactorily when they read for newly introduced courses in state universities. The study develops a novel theoretical structure through nudge theory to identify the students’ behaviour and satisfaction level. The practical implications are vital in this study which indicates that important aspects of developing in higher education in Sri Lanka to improve the quality of newly introduced courses in business.
Keywords: Satisfaction, Learning environment, Nudge
Co-educational vs Gender Segregated School Environment on Spouse Selection for Marriage: Perspective of Undergraduates in Sri Lanka
Authors: Fernando H.S.V. , Jayasinghe R.P.C.K. 
Published: March 2022

Marriage between man and woman has been there from the beginning of mankind. Finding a suitable partner is crucial in everyone's life; this is especially true with Asian communities whose marital bonds are expected to last a lifetime, compared to the case in most other world communities. The purpose of this study is to find out the perception of individuals in a Co-educational versus Gender Segregated school environment in selecting a partner for the marriage. The study was mainly based on the qualitative method and purposive sampling has been used for the study. The unit of analysis was undergraduates of Sri Lanka. Thematic analysis has been used to analyze the data collected through in-depth interviews. The study found the majority of the respondents from gender-segregated educational background preferred to have a spouse from the gender-segregated background rather than from co-educational school from both genders. On the other hand, the majority of respondents from co-educational background preferred to have future spouse selected from the coeducational school background. This study could have several impacts on stakeholders when deciding and educating future children. The study is further expected to be useful to reduce the divorce rate by understanding the scenario where the findings of the contemporary study would provide better insights for the individuals to understand the qualities and behavioral characteristics they would possibly be looking forward from their future spouses on the grounds of the category of school environment they have been attended. Such understanding of the spouse criteria prior to the selection of a mate would be decidedly helpful for the individuals to comprehend the best-suited partner and would thus ultimately bring forth a lesser divorce rate in view of the fact that individuals hereby are enlightened with the particulars of perceptions held on selecting a partner for marriage based on the category of school background.
Keywords: Co-education, Gender segregated, school environment
Assuring Sustainable Construction through Project Feasibility Evaluation Criteria: A Literature Review
Authors: Senanayake G.P.D.P. , Hadiwattage C. , Sirimewan D.C. 
Published: March 2022

The construction projects have a significant influence on achieving sustainable development in developing countries due to the increasing demand for sustainable construction practices. Hence, project sustainability should be addressed mostly in developing countries, like Sri Lanka, where a large number of construction projects are currently in progress and remain to emerge in the future. However, the country is facing not only environmental issues but also economic and social issues due to the unavailability of proper sustainable project feasibility criteria to be considered at the project inception stage. This paper intends to provoke thoughts on the necessity of embracing a new approach to conduct project feasibility studies by answering a few questions i.e. ‘What is the relationship between project feasibility studies and assuring sustainable construction?’, ‘What sustainability criteria have already been achieved by project feasibility study?’, and ‘How do government policies assure sustainable construction at project feasibility stage?’, which were answered in the study via an extensive literature review. Accordingly, 57 peer-reviewed journal articles on the confluence of feasibility and sustainability concepts of construction projects were analysed. The research findings highlight that economic performance has given the major consideration in the current practice of project feasibility study while less attention to social and environmental performance was being paid. Further, sustainability assessment tools have given priority to environmental criteria and their applicability at the project inception is still questionable. Hence, developing effective sustainable project feasibility evaluation will help to ensure sustainability performance from the project inception stage.
Keywords: Environmental Sustainability, Economic Sustainability, Social Sustainability, Construction, Feasibility, Policies.
Impact of Service Quality on Foreign Tourists’ Satisfaction of Medical Tourism in Western Province, Sri Lanka
Authors: Kamalasena B.D. T.M. , Chamodya M.K.K. 
Published: March 2022

To grow the tourism industry and make a significant contribution to the national economy, Sri Lanka has to focus on promoting new sustainable tourism markets. A fresh approach has been to promote the sustainable tourism market segment is Medical Tourism. According to Sri Lanka Sustainable Tourism Development Project, (2009) has been identified native and unique medical treatments and practices, availability of rare natural herbs and also the traditional background open the doors for attracting medical tourists to the destination. Medical Tourism is regarded as a highly service focused industry, thus, the patients' satisfaction primarily depends on the way they got the medication and other treatments rather than the nature of the Ayurvedic medicines. Service quality is one of the main factors that contributes for the satisfaction of patients. Therefore, the researchers mainly focused on investigating the impact of Service Quality on Foreign Tourists’ Satisfaction of Medical Tourism in Western Province, Sri Lanka. The quantitative research approach was used in data collection using self-administered questionnaires. 130 foreign health tourists who have experienced Ayurveda medical treatments from health resorts in Western province were chosen as the sample, based on non-probabilistic convenience sampling method. As per the results of this study, service quality of health resorts has a significant impact on foreign health tourists’ satisfaction. Responsiveness, Reliability and Empathy significantly enhances the satisfaction of health tourists. Since the scholarly attention given to understand the impact of service quality on tourists’ satisfaction in medical tourism is very low in both the global and local contexts, this research fills the gap in the existing literature. As the managerial implications, service organizations can obtain insights in which aspects they should improve their service to make their customers happy. As per this study is limited to the Western province in Sri Lanka, but it can be extended geographically in future research studies. Further, there are avenues to investigate the impact of other factors such as prices, accessibility, and output quality on health tourists’ satisfaction.
Keywords: Medical Tourism, Service Quality, SERVQUAL model, Tourists’ Satisfaction
Lauderdale Paradox in COVID-19 Pandemic Times- A Study on Kerala
Authors: Jaffer N.M. , Vasudev V. 
Published: March 2022

Karl Marx explains the Lauderdale paradox as a contradiction between public wealth and private profit and how the latter increases as the former diminishes. The present paper argues that COVID-19 pandemic has been strengthening the Lauderdale Paradox in the healthcare sector, for example in the state of Kerala in India. Kerala, the most literate state and more advanced than most other states of the country, in terms of social development indicators, experienced progress in the public health system in an impressive way, till the 1980’s and declined thereafter. Higher levels of literacy and public healthcare services are possible because of government expenditure. With improvements in literacy, standards of living and awareness, consumers of healthcare services start demanding more and better quality of the same. However, public healthcare systems do not develop enough. Private players, especially large private hospitals enter and expand their share in the space created in the healthcare sector. This is an instance of unfolding of the Lauderdale paradox in the healthcare sector.
The present study explains the increasing domination of private hospitals in the healthcare sector development in Kerala, against the backdrop of the Marxian theory. Health is treated like a commodity and offered for sale with mainly profit motive. This trend is strengthened during the pandemic times. A few suggestions for further research in this exciting area of study are given at the end of the paper.
Keywords: Lauderdale Paradox, Healthcare sector, Private hospitals.
relationship Emotional intelligence (EI) of Nurses on selecting conflict resolving styles at ABC hospital
Authors: Ajenthiny J. 
Published: March 2022

Emotional intelligence (EI) is more significant than ever when teams are cross-cultural and global, increasing the complexity of interactions of emotions and how they are expressed. Essentially, emotional intelligence in the workplaces comes down to understanding, expressing and managing, good relationships and solving problems under pressure. EI ability to recognize and understand emotions in one self and others. This ability also involves utilizing this emotional understanding to make decisions, solve problems, and communicate with others. Most employees experience conflict at workplace with their colleagues as a usual or normal part of their job. Some individuals handle it better, while some of them may need interventions. High conflict and bad ways of managing them cause extreme job stress and low engagement in work. This study investigates the relationship between emotional intelligence and conflict resolving styles in the nurses in the ABC Hospital. The main objective of this study is identifying the relationship between emotional intelligence and conflict resolving styles. This research study applies quantitative approach using convenience sampling method. The questionnaire was distributed to the nurses at ABC hospital to collect the data. Pearson Correlation Analysis has been used to measure the relationship of the independent variable (Emotional Intelligence) and dependent variables of (conflict resolving styles) according to the result that generated by Pearson Correlation Analysis, some of independent variable in Emotional Intelligence has the significant positive relationship with dependent variables (compromising, collaborating, avoiding, dominating and obliging). And some of the variable Under dependent variables have the negative relationship with significant at 0.01 level (p< 0.05) which are compromising (0.59), collaborating (0.52), obliging (0.509).under dependent variables negative relationship have avoiding (-0.69),dominating (-0.702). The finding in this study may be applicable for organization in that aimed to increase emotional intelligence skills may be conductive to decrease conflict situation and satisfying work environment.
Keywords: Emotional Intelligence, Conflict, Conflict resolving Styles.
Employee Engagement and Job Performance in Pasikuda Hotels: The Mediating Role of Creative Behavior of Employees
Authors: Dineshkanthan K. , Thavakumar D. 
Published: March 2022

The hotel industry in Sri Lanka has been growing significantly in the past years. The need for creative behavior among the hotel employees is inevitable. Inducing creative behavior among the hotel employees is considered as very important strategy element in hotels. This study investigates the relationship between employee engagement and job performance and the mediating role of creative behavior of employees of selected Pasikuda hotels. This study is implemented with of three dimensions of employee engagement, namely vigor, dedication and absorption and job performance is as the dependent variable. Job performance is measured using two dimensions, task performance and contextual performance. Creative behavior functioned as a mediator between the two variables. Creative behavior included with two dimensions, namely idea exploration and idea generation. This study eliminates the empirical knowledge gap in the Pasikuda area regarding mediating role of creative behavior between employee engagement and job performance. Using questionnaire, the data were collected from 148 employees of 10 selected hotels in Pasikuda. The collected data were analyzed by using descriptive statistics, correlation, regression and mediating analyses. The questionnaire included established measures relating to employee engagement, job performance and creative behavior in addition to various demographic questions. The findings reveal that the employee engagement, creative behavior and job performance are in high level among the respondents. The analyses stated the strong positive relationship between the employee engagement and job performance, the strong positive relationship between the employee engagement and creative behavior and the strong positive relationship between job performance and creative behavior. Creative behavior has been found to cast a partial mediating effect on the relationship between employee engagement and job performance.
Keywords: Employee Engagement (EE), Job Performance (JP), Creative Behavior (CB)
Impact of Behavioural Factors on Organizational Adoption of Human Resource Analytics in Sri Lankan Large-Scale Apparel Companies
Authors: Hettiarachchi K.M. , Bandara H.M.S.D. , Amarasinghe M.C.G. , Sirigampola U.S. , Kuruppu C.L. , Madhavika W.D.N. 
Published: March 2022

In the emerging world one cannot avoid the terms Big Data and Analytics. Where most of the business strategies are executed based on huge quantity of data and analytics. As an example, trading, big data is being used to forecast the consumer behaviors, trends and more. Thus, the question evolves why it is only limited to the role of trading in an organization? Presently there has been a significance concern on adoption of analytics into Human Resource Management to gain a competitive advantage in the business world. The adoption of Human Resource Analytics in Asia Pacific region is conceivable to expand rapidly due to the revolution of the digital era which has enhanced the conditions of Human Resource Analytics solutions. However, it was retrieved that the adoption of Human Resource Analytics into organizational level is glacially slow caused by behavioral and environmental factors. Correspondingly, it has been remarked that Human Resource Analytics adoption into apparel companies in Sri Lanka is at an initial stage which provides the highest contributor towards the Gross Domestic Product. As a result, this study focuses on investigating the impact of behavioral factors on the organizational level of adoption to Human Resource Analytics in Sri Lankan apparel companies. Four variables under behavioral factors impacting the adoption of Human Resource Analytics performed in prior studies were considered to develop the conceptual model. This study found that there is a positive relationship between the behavioral factors and the organizational level of adoption to Human Resource Analytics and independent variables lead to an impact on dependent variable suggesting that, due to the Human Resource professionals with stronger behavioral factors, organizations are more easy to adopt to Human Resource Analytics. Investigating the impact of environmental factors on the Human Resource Analytics adoption in organizations and the individual adoption of Human Resource Analytics in local context can be carried as further studies.
Keywords: Analytics, Behavioural Factors, Human Resources Analytics, Organizational Adoption
Mitigation Approach for Significant Causes of Contractor’s Delays in Construction Projects in Sri Lanka
Authors: Tharsan P. , Devapriya K.A.K. , Gowsiga M. 
Published: March 2022

The construction industry has a dynamic and complex environment. The successful completion of a construction project depends on various factors. Accordingly, construction delay is observed to happen in construction projects. It is highly affecting the construction sector and the economy of the country too. Although previous research studies identified the causes, effects, and mitigation methods separately, this study adopts a linked approach and directs to identify the effective applicable mitigation methods and their practices on each significant cause of delay in construction projects. Moreover, contractors are noted as one of the main sources of construction delay from the previous studies. Hence, this research aims to develop a framework to determine the applicable mitigation strategies and the practices of each mitigation strategy for each significant cause of contractor’s delays in construction projects in Sri Lanka. A mixed research approach was adopted to generate the research process. A literature review was conducted on construction delays, organizational and project management factors, and professional competency, mitigation strategies in delay management. The significant causes of delays and effective mitigation strategies were ranked through a questionnaire survey using a Likert scale. Project Managers and Quantity Surveyors in the Sri Lankan construction industry were selected in the ratio of 1:3 respectively for the interview as they are mostly engaged with delay management. Also, the respondents were limited to 68 and the collected data were analysed through the Relative Important Index (RII) method, to rank the significant causes and mitigation strategies. Then techniques and possible mitigation strategies were found through interviews and content analysis was used to analyse the data. The findings indicated that most of the contractor’s delays can be mitigated through applying proper mitigation strategies as effective management approaches in the construction projects such as effective project planning and schedules of construction works, maintain positive financial stability and well qualified and experienced professionals and staff, effective strategic planning, risk analysis, and management, selection of suitable sub-contractor and management and effective site management and supervision. In addition to that, inaccurate planning and scheduling of the project, financial dishonesty, poor procurement of construction materials, ineffective time management of contractors, and incompetence of management professionals and staffs were identified as the most significant contractor’s causes of delays in construction management.
Keywords: Delays, Significant Causes, Mitigation, Construction Management, Construction Projects.