STUDY ON THE RELATIONSHIP BETWEEN CROWDSOURCING TASK DESCRIPTION AND WINNING THE BID
Authors: Xu Yanjing , Liu Yingru , Gao Danni , Peng Xuhui 
Published: July 2022

Abstract

Background
This paper describes the relationship between task and crowdsourcing psychology. Based on the crowdsourcing environment, the party's task description will affect the party's psychological activities, and then affect the party's bid winning performance. In particular, the changes of emotion, attitude and behavior in the process of winning the bid need to be further considered.

Research Objects and Methods
This paper selects a pinwick. Com (www.epwk. Com) as the research object. A needle core. COM is a famous creative crowdsourcing service platform in China. A needle core. Com provides a platform for many contracting parties to participate in various types of crowdsourcing tasks in various forms, and provides enterprises with high-quality and low-cost solutions. Drink a pint of wack. Com as the Research scenario, obtained by python, selected the crowdsourcing task for two years from January 1, 2019 to July 31, 2020 as the research sample, and predicted it through Tobit regression model. It includes task ID, title, status, bidder identity, bidding result, bidding description, task publisher, task allocation plan, task type and other source data. Taking the Contractor as the research object and the bidding date as the timeline, this paper constructs the panel data of “contractor bidding date”, and discusses the probability of winning the bid after the Contractor's bidding. This study uses the simplified Chinese version of language query and word count software (Simplified Chinese query word count, scliwc) to analyze the word frequency of texts with text features. In order to investigate the emotional behavior status of each region, this study adopts (1) positive entrepreneurial emotion scale. Scholars widely use the Panas emotion scale developed by Watson to measure entrepreneurial anxiety related emotional disorders. The screen for child anxiety related emotional disorders (scaled) was formulated by birmaher and revised in Chinese by Su Linyan et al. In 2002. It is mainly used to evaluate 9 anxiety disorder. The scale corresponds to the anxiety disorder classification of DSM-IV and consists of 41 items and 5 factors: somatization / panic, generalized anxiety, separation anxiety, social fear and school fear. According to the diagnostic criteria of scaled, the total score of anxiety scale exceeds 25, which is in line with the evaluation criteria of anxiety disorder [2]. The internal consistency coefficient of the scale in this study is 0.90.

Results
The results of empirical analysis show that whether the positive influence of emotional history words, negatives, conjunctions, adverbs, postpositions, first person words and second person words wins the bid, and whether the negative influence of cognitive process words, length words, quantifiers and quantitative unit words wins the bid. The specific analysis shows that the task text contains more emotional history words, more social history words, more negative words, more conjunctions, more adverbs, more postpositions, more one person words, more second person words, less cognitive process words, less length words and less quantifiers. The smaller the Unit vocabulary, the more likely the contractor is to win the bid. The interaction of vocabulary, negative words, quantifiers, quantifiers and first person vocabulary in the process of experience and cognition is significant. From the perspective of emotional behavior change, the positive emotion of bid winning motivation and bid winning behavior tendency play an intermediary role. The positive emotion of bid winning motivation can play a role through the positive role of bid winning motivation. Through the motivation of winning the bid, we can realize the link function of entrepreneurial behavior tendency. One is to guide emotional rationalization through education.

Conclusion
The theoretical significance of this paper is summarized as follows: firstly, this paper studies from the perspective of group information service trading system, and constructs the group information service trading object, group information service trading subject, group information service trading subject, group information service trading subject and group information service trading subject in the system. The bidding process and competitive environment affect the quality of solutions. Secondly, this paper proposes and verifies that the personal characteristics, work level and bidding strategy of service providers directly affect the quality of their solutions. The competitive environment in the bidding process is also an important factor affecting the solution quality of service providers. Thirdly, this paper defines the concept of successful experience, puts forward and verifies the regulatory effect of successful experience on the relationship between network interaction and user innovation quality. Fourth, strengthen positive cognitive education, carry out targeted difficult education, correctly guide positive emotions, turn some blindly optimistic impulsive emotions into rational motives, and guide them to carry out relevant activities according to their own advantages and characteristics. The second is to clarify the goal of incentive through examples. Regularly hold successful model sharing, experience introduction, project display and other activities, establish a successful model of positive emotion, clarify the specific objectives of entrepreneurial activities, form a strong psychological motivation, stimulate internal potential and help the realization of entrepreneurial behavior. Fifth, strengthen professional guidance and make the motivation of winning the bid behavioral. Give full play to the concentration of professionals, have a high degree of intelligence and professional knowledge in the business field, and have obvious talent and intellectual advantages. Experts and scholars can be organized to establish a professional bid winning guidance team, give full play to the business projects of experts and scholars in their respective fields, and carry out scientific research on entrepreneurial projects.

Acknowledgements
Supported by a project grant from Hebei Normal University 2021 Educational Reform and Curriculum Ideological and Political Specialized Educational Reform Project “Market Research and Forecasting Curriculum Ideological and Political Construction Connotation and Method Exploration in the Context of New Business” (Grant No.2021XJJG025). This paper is a research on the performance impact of winning bids in crowdsourcing competitions, a doctoral fund project of Hebei Normal University Humanities and Social Sciences Research Fund. (Item No.: S21B026). This paper is part of the Hebei Province Higher Education Teaching Reform Research and Practice Project “Market Survey and Forecast Course Ideological and Political Construction Connotation and Method Exploration under the New Business Background”. (Item No.: 2021GJJG135)