bluuebunny/crossref_metadata_2025_split huggingface dataset:
Assessoria de Imprensa e <i>Media Training</i> no Gerenciamento de Crises
Authors: Assis Camila Di , Isidoro Carolina Zafino 
Published: June 2022

RESUMO: O presente artigo tem o objetivo de analisar o pensamento de autores da comunicação como Torquato, Rosa,
Lucas, Barbeiro e Duarte sobre gerenciamento de crise e entender a importância de um assessor de imprensa
e de um media training para que a organização enfrente melhor uma situação de conflito.

PALAVRAS-CHAVE: Comunicação. Assessoria de imprensa. Media training. Crise. Estratégia.
<i>Facebook</i>: a nova ferramenta de campanha eleitorial digital
Authors: Gonçalves Lorraine , Ferreira Adriana Rodrigues 
Published: June 2022

RESUMO: Este artigo apresenta uma discussão que busca compreender o uso do Facebook como ferramenta de campanha
eleitoral digital no Brasil. Com o aumento do número de usuários da internet, principalmente das redes
sociais, as campanhas políticas precisam desenvolver novas estratégias de utilização desses espaços.

PALAVRAS-CHAVE: Campanha eleitoral. Facebook. Redes sociais. Marketing eleitoral. Internet.
O Corpo: expressão da linguagem não-verbal nas organizações
Authors: Faria Cláudia Sousa Oriente de , Nogueira Maria Francisca Magalhães 
Published: June 2022

RESUMO: Aborda-se teoricamente a importância da comunicação não-verbal nas organizações. Discute-se como as
diferentes formas de comunicação não-verbal (gestual e visual) interferem na cultura vigente nas organizações,
considerando que quando esta é prestigiada pela instituição se constitui em uma ferramenta
importante na formulação de objetivos e estratégias de comunicação organizacional. Discute-se, ainda,
a influência das novas tecnologias nas interações humanas, tornando a comunicação mais eficaz entre
colaboradores, consumidores e usuários de produtos e serviços. Conclui-se que o corpo, expressão da
linguagem não-verbal, pode dizer muito acerca das instituições e de sua forma de se comunicar. E que,
de certa forma, a linguagem veiculada por meio do corpo é fabricada e modulada pela cultura vigente.

PALAVRAS-CHAVE: Comunicação não-verbal; Comunicação organizacional; Comunicação corporal.
Música Independente e Mídias Sociais: produção, promoção e público
Authors: Novaes Anderson Lucas da Silva , Minuzzi Marcus 
Published: June 2022

RESUMO: Durante décadas a indústria fonográfica dominou o mercado da música em todo o mundo, tendo em alguns
períodos tamanha influência que chegou a fazer frente a indústrias consolidadas como a do cinema. Porém,
com o aumento dos softwares livres e o crescente uso da internet a indústria fonográfica tem perdido sua
hegemonia para a produção independente que através das mídias sociais está conseguindo produzir, divulgar
e comercializar a música sem depender da influência das gravadoras. Sendo assim, buscaremos apresentar
algumas características desse processo de mudança do panorama musical.

PALAVRAS-CHAVE: Mídias Sociais, Música, Indústria fonográfica e Artista independente
Uso de <i>Releases</i> pelas Assessorias de Imprensa: limitações e possibilidades
Authors: Capps Ana Priscila Donato , Calaça Gabriella Luccianni M. S. 
Published: June 2022

RESUMO: Este artigo se propõe a investigar a qualidade dos releases produzidos pelas assessorias de imprensa. Por
meio de revisão da literatura, tomando por base Duarte (2011), Ferraretto e Ferraretto (2009) e Wolf (1992),
foram definidas as características de um bom release. Em seguida, foram analisados 42 releases recebidos por
uma repórter da editoria Geral do jornal O Popular no dia 24 de março de 2014. Os resultados mostram que
ainda há muitos problemas na produção e no endereçamento de releases.

PALAVRAS-CHAVE: Jornalismo. Release. Notícia. Assessoria de imprensa. Jornal impresso.
Redes Sociais: uma análise sobre a utilização de tais meios pelas blogueiras de moda
Authors: Rodrigues Caroline Cândido , Prado Luiz Alberto Serenini 
Published: June 2022

RESUMO: O presente artigo pretende elucidar como a propaganda tem ganhado impulso com as redes sociais. Assim,
trata-se da propaganda por meio das celebridades, as quais aparecem em suas postagens usando certos
produtos e incentivando muitas pessoas a respeito daquele produto. Não é uma estratégia completamente
nova, mas a ideia em destaque é verificar o quanto as redes sociais têm facilitado a exposição dos produtos.
Do mesmo modo que o acesso às redes sociais tem sido cada vez mais predominante, inclusive por empresas,
é importante que o público avalie a presença das marcas em tais redes. Assim, a criticidade no consumo e
assimilação do conteúdo presente nas redes sociais é imprescindível.

PALAVRAS-CHAVE: propaganda, redes sociais, consumo, marcas.
Religião e Mídias Sociais: a disseminação do discurso religioso no <i>Facebook</i>
Authors: Silva Cristiomar Da , Nalini Lauro Eugênio Guimarães 
Published: June 2022

RESUMO: A intenção deste trabalho é investigar o uso das plataformas digitais, especificamente nas mídias sociais,por
instituições religiosas. A partir da observação e análise crítica de fanpages no site de relacionamentos Facebook.
com, pretendeu-se verificar de que forma as instituições religiosas adequaram-se ao novo recurso e se o
novo modo de disseminar o discurso religioso tem sido eficaz.

PALAVRAS-CHAVE: Religião, Facebook, Redes sociais, Fanpage, Igreja.
Consultoria de Marketing para Pequenos Empresários
Authors: Lopes Núbia Cristina da Silva , Rosa Celso Orlando 
Published: June 2022

RESUMO: Abordou-se neste trabalho, a importância de um planejamento formal para que a empresa alcance seus resultados
esperados, formulação e utilização de estratégias, o marketing com seu mix e processos, a influência
do marketing nas decisões e escolhas da sociedade, mercado e sua segmentação, marketing de serviços
abordando também a e comunicação de marketing, onde se detalhou alguns meios utilizados para chamar
atenção e gerar credibilidade no cliente a determinada empresa. Este trabalho tem por objetivo esboçar uma
abordagem da utilização do marketing como instrumento para a conquista de novos clientes em uma empresa
prestadora de serviços, no segmento de consultoria de marketing para pequenos empresários.

PALAVRAS-CHAVE: Consultoria de Marketign, Pequenas empresários
Jovens Conectados: a vivência da inteligência coletiva com o sagrado no <i>bote fé</i>
Authors: Saad Maria Amélia , Rosenzweig Patrícia Quitero 
Published: June 2022

RESUMO: Este artigo analisa a forma de atuação da Igreja Católica a partir da nova realidade comunicacional das redes
sociais, especialmente no que tange à evangelização da juventude. Com contribuições do pensamento
sistêmico, sobretudo à luz da teoria da Inteligência Coletiva idealizada por Lévy (2003), além da contribuição
das árvores do conhecimento, também de Lévy (1992), e a Ciberteologia, de Spadaro (2012). Para tanto, foi
realizada uma análise crítica de conteúdo das postagens colaborativas feitas por ??fieis-internautas?, durante
o Bote Fé, desde o processo de recebimento do material pela fonte até a publicação no site e Facebook Jovens
Conectados, que possui uma das maiores abrangências no meio católico, além de ser o canal oficial da
Comissão para Juventude da CNBB.

PALAVRAS-CHAVE: Redes Sociais; Igreja Católica; Juventude; Interação entre jovens.
O <i>Twitter</i> como Canal de Relacionamento da RMTC
Authors: Mello Mayara Caramashi de , Queiroz Marcos Marinho de 
Published: June 2022

RESUMO: Este artigo se propõe a analisar a utilização do Twitter como ferramenta estratégica de comunicação e marketing
de relacionamento do Consórcio RMTC, responsável pela gestão do transporte coletivo de Goiânia e região. O
estudo visa mostrar a pertinência da escolha do Twitter para estar presente no ambiente digital de forma
humanizada a fim de disseminar ideias, divulgar serviços e produzir conteúdo para os clientes do transporte
coletivo urbano, formadores de opinião e imprensa em geral. Durante a elaboração do artigo, além de fazer
um estudo bibliográfico específico sobre o Twitter, uma análise foi realizada sobre o perfil @Rmtcgoiânia e o
posicionamento da instituição no mesmo.

PALAVRAS-CHAVE: Twitter. RMTC. Ferramenta Estratégica. Marketing de Relacionamento. Comunicação.
Transporte Coletivo.
Análise do Posicionamento das Instituições Brasileiras de Ensino de Pós-Graduação em Odontologia no <i>Facebook</i>
Authors: Toledo Henrique Alves , Prado Luiz Alberto Serenini 
Published: June 2022

RESUMO: Este trabalho visa analisar a presença oficial e o posicionamento da comunicação adotada pelas instituições
de ensino de pós-graduação em Odontologia na mais abrangente plataforma de rede social utilizada pelos
brasileiros atualmente, o Facebook. As dez instituições com maior número de alunos tiveram a verificação
de presença oficial para posterior análise. Também foi feito um levantamento da relevância de outras páginas
corporativas (fanpages) de outras instituições com número expressivo de seguidores. Para a análise do
posicionamento, serão consideradas as cinco páginas com maior número de seguidores, independente da
dimensão física, econômica ou do número de alunos da instituição.

PALAVRAS-CHAVE: Pós-graduação. Posicionamento. Facebook. Redes Sociais. Odontologia.
A study to compare the disease severity between vaccinated and unvaccinated COVID 19 patients in Tumkur city
Authors: Sudheer K N  , Rani B B Savitha , Nair Greshma C , Vinay K S  , Gopinath S  
Published: June 2022

WHO declared coronavirus 2(SARS-CoV-2) as a pandemic on March 11, 2020. COVID-19 vaccines have been rapidly developed and distributed to help fight the pandemic. By January 2021, use of the Covishield vaccine and Covaxin vaccine use was approved. India began its vaccination program on 16 January 2021. The objective of the study is to assess the severity of COVID 19 infection among those vaccinated and unvaccinated as this will help us to assess the efficacy of the vaccines.By Convenient sampling technique the data of all those patients who were admitted in tertiary care centers in Tumkur district during second wave (April-July 2021) of COVID 19 infection were assessed from their medical records. The severity of the COVID 19 infection was assessed by evaluating the CT scores, lymphocyte/ neutrophil ratio, platelet distribution width, medical treatment provided and outcome which was later compared to vaccine status of the patients. Out of 220 patients in the study, 188(85.5%) were not vaccinated, 183(83.2%) had a positive RT PCR report, with most having CT of moderate changes (45.9%). Only 42(19.1%) patients underwent intubation and 28(12.7%) patients died. Using Chi Square test it was seen that those who were not vaccinated had moderate to severe CT scores (P = 0.026).Those who were not vaccinated had a higher chance of developing moderate to severe CT changes, though the death rate was less. Vaccine is found to be efficacious in fighting against COVID-19.
Analysis of the hydraulic characteristics of flushing fluid when gas enters wells drilled from semi-submersible drilling rigs
Authors:   Department of Oil and Gas Engineering of Azerbaijan State Oil and Industry University, Ibrahimov Rafiq , Bahshaliyeva Shirin ,   Department of Oil and Gas Engineering of Azerbaijan State Oil and Industry University, Ibrahimov Zaur ,   Bаker Hughes, Azerbaijan
Published: June 2022

The article considers how in recent years the study of hydraulics and hydrodynamics have been successfully used in the qualitative analysis of complications arising during the drilling of wells. One of the main factors determining the success of well drilling is hydrodynamic pressure. Also a boundary layer forms both on the wall of the casings and on the walls of the well has important means. One potential complication is the appearance of gas when a well is drilled from a semi-submersible drilling rig. The article deals with issues of clarifying the nature and eliminating gas, as well as preventive measures and their consequences. However, in order to take a final decision it is necessary to analyse the nature of the pressure change at the blowout preventer on a semi-submersible drilling rig. A number of works have been devoted to determining hydraulic pressure and hydraulic resistance in the circulation system of wells, on the basis of both stationary and non-stationary processes. Gas was observed in well no. 28 of the Sangachal-Sea field (Caspian Sea, Azerbaijan) at a depth of 3819 m and with a specific gravity of the flushing fluid of 2.25–2.27 g/cm3. When the blowout preventer was closed, the pressure increased to 10 MPa for 2–3 hours, before decreasing to 2.5 MPa and stabilising. The conclusion from this is that if the flow rate, the angle of deviation of the installation and contact time of the surfaces are constant, the influence of the flushing fluid decreases as the pressure drop increases. As the fluid filtration rate increases, the friction force between the drill pipe and the borehole wall increases. The friction force between the surfaces of the column and the filter cake is inversely proportional to the fillet velocity.
Opracowanie modelu obliczania emisji GHG w cyklu życia biowodoru produkowanego w technologii (bio)metan do wodoru i węgla
Authors:   Instytut Nafty i Gazu – Państwowy Instytut Badawczy, Rogowska Delfina 
Published: June 2022

Mając na względzie globalny trend poszukiwania paliw przyjaznych dla środowiska, w szczególności paliw niskoemisyjnych, zwrócono uwagę na technologię konwersji metanu do wodoru. W artykule przedstawiono sposób obliczania emisji GHG w cyklu życia biowodoru produkowanego poprzez pirolizę (bio)metanu. Technologia ta wydaje się przyszłościowa ze względu na fakt, że pozwala uzyskać zeroemisyjne paliwo. Podczas tego procesu otrzymuje się czysty wodór i stały węgiel. Węgiel może być wykorzystany przez wiele różnych gałęzi przemysłu, niekoniecznie jako paliwo. Zgodnie z dyrektywą 2018/2001 biopaliwo musi wykazać spełnienie założonego progu redukcji emisji GHG. Dlatego jest niezmiernie ważne, aby oceniać każdą nową technologię pod kątem emisyjności produktu. Obliczenia zostały przeprowadzone zgodnie z metodyką ustanowioną w dyrektywie 2018/2001, a w szczególności zgodnie z dokumentacją systemu KZR INiG. Do przeprowadzenia oceny przyjęto następujące założenia: model jednostki przetwórczej oraz dane wejściowe do tego etapu zaczerpnięto z danych literaturowych; przyjęto, że surowiec stanowi biometan produkowany z bioodpadów; obliczenia dla etapu pirolizy przeprowadzono jako obliczenia wartości rzeczywistych, natomiast dla pozostałych etapów cyklu życia biowodoru przyjęto wartości standardowe z dyrektywy 2018/2001. Badania wykazały, że wodór może osiągnąć poziom 69% redukcji emisji GHG w porównaniu z paliwem kopalnym (jako odpowiednik paliwa kopalnego wykorzystano wartość 94 gCO2eq/MJ). Jest to niewiele więcej niż wymagany próg 65%. Oznacza to, że podczas prac nad rozwojem tej technologii aspekty emisji GHG muszą być mocno brane pod uwagę.
Protocol for a randomised controlled trial to investigate the effects of vitamin K2 on recovery from muscle damaging resistance exercise in young and older adults – The TAKEOVER study
Authors: Lithgow Hannah , Johnston Lynsey , Ho Frederick K , Celis-Morales Carlos , Cobley James , Raastad Truls , Hunter Angus M , Lees Jennifer S , Mark Patrick B , Quinn Terry J , Gray Stuart 
Published: June 2022

Abstract
Background: Regular participation in resistance exercise is known to have broad ranging health benefits and for this reason is prominent in the current physical activity guidelines. Recovery after such exercise is important for several populations across the age range and nutritional strategies to enhance recovery and modulate post-exercise physiological processes are widely studied, yet effective strategies remain elusive. Vitamin K2 supplementation has emerged as a potential candidate and the aim of the current study, therefore, is to test the hypothesis that vitamin K2 supplementation can accelerate recovery, via modulation of the underlying physiological processes, following a bout of resistance exercise in young and older adults. Methods: The current study is a two-arm randomised controlled trial which will be conducted in 80 (40 young (≤40 years) and 40 older (≥65 years)) adults to compare post-exercise recovery in those supplemented with vitamin K2 or placebo for a 12-week period. The primary outcome is muscle strength with secondary outcomes including pain free range of motion, functional abilities, surface electromyography (sEMG) and markers of inflammation and oxidative stress. Discussion: Ethical approval has been granted by the College of Medical Veterinary and Life Sciences Ethical Committee at the University of Glasgow (Project No 200190189) and recruitment is ongoing. Study findings will be disseminated through presentation at scientific conferences and in scientific journals. Trial registration: Prospectively registered on 21st December 2020, trial registration clinicialtrials.gov ID NCT04676958 https://clinicaltrials.gov/ct2/show/NCT04676958
Human basic Fibroblastic Growth Factor production by codon optimization in rice cell suspension culture
Authors: Bastami Meysam , Hosseini Ramin 
Published: June 2022

Abstract
Human basic fibroblastic growth factor (hbFGF), possesses several highly important biological functions, such as cell proliferation, protein synthesis and metabolism. This study is the first investigation to transfer a hbFGF gene cassette into rice cells. To improve the human bFGF expression in rice an optimized coding sequence was developed. Following synthesis, the expression cassette was constructed by fusing the PCR- amplified RAm3D promoter and terminator sequences to the codon-optimized hbFGF sequence. Then, the cassette was transferred into the pCAMBIA1304 shuttle vector. This vector also contained the RAmy3D signal peptide for the secretion of the recombinant protein into the culture medium. Rice (Oryza sativa cv. Kanto 51) seeds were cultured on the 2N6PG medium composing of the N6 basal medium supplemented with 2 mg/L 2,4-D for callus induction. Callus transformation was performed by employing Agrobacterium tumefaciens strain LBA 4404. The verification of bFGF gene integration into the chromosomes of putative transgenic calli was carried out by genomic DNA PCR. A transformed callus line expressing the highest level of bFGF (38.1 mg/kg FW) was recognized by ELISA and selected to establish cell suspension culture. The expression and secretion of the recombinant bFGF into the culture medium in the developed transgenic rice cell culture was evident on day 3 after incubation of cells in the sucrose-free medium. The recombinant bFGF with a molecular weight of ~17 kDa was detected by the Western blot and SDS-PAGE analyses in the culture medium under reducing conditions. The purification of bFGF was performed using HiTrap Heparin HP column. The activity assay indicated that the rice derived bFGF stimulated the proliferation of NIH/3T3 cells similar to the commercial bFGF.
Stability Assessment using Adaptive Interval Type-2 Fuzzy Sliding Mode Controlled Power System Stabilizer
Authors: Swain Dipak R , RAY PRAKASH K , Jena Ranjan K , PAITAL SHIBA R 
Published: June 2022

Abstract
The low frequency electromechanical oscillations (LFEOs) in electric power system are because of weaker inter-ties, uncertainties, various faults and disturbances. These LFEOs (0.2-3 Hz.) are less in magnitude and are responsible for lower power transfer, increased losses and also threaten the stability of power system. An adaptive interval type-2 fuzzy sliding mode controlled power system stabilizer (AIT2FSMC-PSS) is presented to neutralize the LFEOs and enhance stability under uncertainties and external disturbances. The AIT2FSMC is a hybridization of type-2 fuzzy logic system (T2FLS) with conventional SMC to lower the chattering effect, enhance the robustness of reaching phase and improve system’s performance. Here, T2FLS is used for estimating the unknown functions of SMC. A robust sliding surface is presented to keep the system in the desired plane and remain stable under disturbance conditions. A modified control law is proposed for selecting the control parameters and Lyapunov synthesis is used to make the error asymptotically converging to zero. The effectiveness of the AIT2FSMC-PSS is accessed in single and multimachine power systems subjected to various uncertainties and disturbances. Again, comparison of performance indices (PIs), Eigen values, damping ratios, oscillating frequencies, integral time absolute error (ITAE), figure of demerit (FD) and frequency domain plots like Bode, root locus and Nyquist plots are also analyzed to access the efficacy of the proposed stabilizer. The simulated responses, comparative study and frequency plots conform the supremacy of the proposed AIT2FSMC-PSS in suppressing the LFEOs with lesser settling characteristics, offer stable performance and assures transient stability of power system as compared to other stabilizers.
Effects of Psychological Capital, Coping Style and Emotional Intelligence on Self-Rated Health Status of College Students in China During COVID-19 Pandemic
Authors: yao yongcheng , Jing Xiangzhi , Meng Hongling , Li Yuping , Lu Lingeng 
Published: June 2022

Abstract
Objective To explore the relationship between the self-reported health status, emotional coping style, emotional intelligence and positive psychological state of college students during the COVID-19 pandemic. Methods The questionnaires of Self-rated Health Measurement Scale (SRHMS), Emotional Intelligence Scale (EIS), Psychological Capital Questionnaire (PCQ), Simplified Coping Style Questionnaire (SCSQ)were used for online survey. The study included 367 undergraduates. Results Male undergraduates had significantly higher psychological capital scores than female (P < 0.05), and those without siblings had significantly higher emotional intelligence and psychological capital scores than those with (P < 0.05). The students from urban had significantly higher emotional intelligence scores than those from rural (P < 0.05). Students who spent less than 3 hours online per day had significantly higher self-rated health scores than those spending 6 hours online per day (P < 0.05), and those who spent 3–6 hours online per day was significantly higher psychological capital scores than those who spent more than 6 hours online per day (P < 0.05). The interaction between emotional intelligence, psychological capital and coping styles was statistically significant (β=-0.045,P < 0.05) in health status with coping style ranking the top (β = 21.277). Conclusion: Sex, having siblings or not, birth place and online time per day affected health status, emotional intelligence, and psychological capital in undergraduate students. Coping style is a main positive factor that affects health, which was modified by emotional intelligence and psychological capital. In this pandemic emergency, positive coping style with optimistic emotional perception and understanding is an important measure against the pandemic-induced health problem.