bluuebunny/crossref_metadata_2025_split huggingface dataset:
Marketing Communication Model to Enhance Hotel Brand Image
Authors: Anak Agung Ngurah Wira Kusuma  , I Nyoman Rajin Aryana  , Budi Susanto  , Made Sudiarta  
Published: August 2022

ABSTRACT
Purpose: The purpose of this study was to determine the position of the marketing communication model implemented to improve the brand image of The Kayon Jungle Resort, Bali, Indonesia, and to determine the alternative marketing communication model that should be applied by the Sales and Marketing Department in improving the brand image of the hotel.
Research methods: The analytical technique used is the mixed method design of Sequential Exploratory; Internal Factor Summary Matrix (IFAS), External Factor Analysis Summary Matrix (EFAS), Internal-External Matrix (IE), SWOT Analysis, and Quantitative Strategic Planning Matrix (QSPM).
Results and discussion: The results of the IFAS matrix analysis show that the main strengths are reviews and comments left by guests on the internet, as well as having a distinctive and unique room, restaurant, swimming pool, yoga pavilion, and gym, while the main weaknesses are a lack of variety and intensity of sales promotion activity. According to the results of the EFAS matrix analysis, the main opportunity is the Policy to maintain guest privacy, safety, and comfort by The Kayon Jungle Resort management, while the main threat is the Intensity of beneficially campaign.
Implication: The Kayon Jungle Resort is in the Growth Strategy (Cell I) position according to the results of the IE matrix analysis. The SWOT analysis results in nine alternative marketing communication strategies, three of which are prioritized and calculated by the QSPM matrix with a total TAS of 303.72, 298.05, and 287.31.

Keywords: marketing communication, alternative strategy, brand image.
Hypercapitalism and Product Commodification through Digital-based Marketing Communications in Komodo National Park
Authors: Lusia Vreyda Adveni  , Geofakta Razali  
Published: August 2022

ABSTRACT
Purpose: This research aims to analyze the value of hypercapitalism and product commodification through marketing communication strategies in one of Indonesia's flagship eco-tourism named Komodo National Park.
Research methods: The approach used in this study is to review the literature review and conduct in-depth interviews with tourism players in Komodo National Park (KNP).
Results and discussion: The results showed that KNP eco-tourism is still ongoing as the renewal and development of information technology affect digital marketing in the tourism sector.
Implication: It is hoped that all parties and stakeholders involved in KNP eco-tourism can assume that the main motivation for development is not only profit by sacrificing marine ecosystems and destroying existing habitats.
Keywords: hypercapitalism, commodification, digital marketing, eco-tourism, Komodo National Park.
Integrated Marketing Communication Model in Building the Image of Tourist Attractions in Kota Tua Jakarta
Authors: Murhadi  , Derinta Entas  , Nenny Wahyuni  
Published: August 2022

ABSTRACT
Purpose: This research aims to harmonize marketing communication strategies and programs to create interesting messages and information.
Research Methods: The research uses a qualitative approach, namely the assessment of how Integrated Marketing Communication strategies and models in integrating the marketing communication mix. Kota Tua Jakarta (the Old City Jakarta) became a locus in this study. Observation, interview, documentation, and focus group discussion are research data collection techniques.
Results and discussion: The delivery of promotions and publications is directed at electronic media and social media by the reputation and target audience. Kuta Tua Jakarta’s website is designed to follow the dominant identity of building colors and tourist attractions from communities that are members of one community. Regional structuring and improving facilities and infrastructure and strengthening the cooperation network with stakeholders are the priorities of the manager.
Implication: The concept of the Integrated Marketing Communication model with planning is presented through organizational communication among stakeholders.
Keywords: IMC model, marketing communication mix, tourism product.
Automatic recognition of parasitic products in stool examination using object detection approach
Authors: Naing Kaung Myat , Boonsang Siridech , Chuwongin Santhad , Kittichai Veerayuth , Tongloy Teerawat , Prommongkol Samrerng , Dekumyoy Paron , Watthanakulpanich Dorn 
Published: August 2022

Background
Object detection is a new artificial intelligence approach to morphological recognition and labeling parasitic pathogens. Due to the lack of equipment and trained personnel, artificial intelligence innovation for searching various parasitic products in stool examination will enable patients in remote areas of undeveloped countries to access diagnostic services. Because object detection is a developing approach that has been tested for its effectiveness in detecting intestinal parasitic objects such as protozoan cysts and helminthic eggs, it is suitable for use in rural areas where many factors supporting laboratory testing are still lacking. Based on the literatures, the YOLOv4-Tiny produces faster results and uses less memory with the support of low-end GPU devices. In comparison to the YOLOv3 and YOLOv3-Tiny models, this study aimed to propose an automated object detection approach, specifically the YOLOv4-Tiny model, for automatic recognition of intestinal parasitic products in stools.

Methods
To identify protozoan cysts and helminthic eggs in human feces, the three YOLO approaches; YOLOv4-Tiny, YOLOv3, and YOLOv3-Tiny, were trained to recognize 34 intestinal parasitic classes using training of image dataset. Feces were processed using a modified direct smear method adapted from the simple direct smear and the modified Kato-Katz methods. The image dataset was collected from intestinal parasitic objects discovered during stool examination and the three YOLO models were trained to recognize the image datasets.

Results
The non-maximum suppression technique and the threshold level were used to analyze the test dataset, yielding results of 96.25% precision and 95.08% sensitivity for YOLOv4-Tiny. Additionally, the YOLOv4-Tiny model had the best AUPRC performance of the three YOLO models, with a score of 0.963.

Conclusion
This study, to our knowledge, was the first to detect protozoan cysts and helminthic eggs in the 34 classes of intestinal parasitic objects in human stools.
TOURAINE, BURAWOY, GRAMSCI: do social ao político
Authors: Mello e Silva Leonardo 
Published: August 2022

O ensaio empreende uma discussão da proposta da sociologia pública de Michael Burawoy, nos anos 2000, a partir da confrontação com a intervenção sociológica de Alain Touraine, formulada nos anos 1970. Pontos de contato são detectados no que diz respeito à relação entre pesquisador e pesquisado, como atores sociais. Problemas e limitações, tanto da intervenção sociológica quanto da sociologia pública, são elencados, trazendo-se como apoio exemplos extraídos de trabalho de campo próprio. O texto vale-se também da inspiração de Antonio Gramsci e sua concepção da relação entre senso comum e intelectuais. Ao invés de um juízo conclusivo, propõe-se um diálogo entre os autores, todos preocupados, à sua maneira, com o destino público ou cívico do conhecimento obtido sobre o mundo social. PALAVRAS-CHAVE: sociologia pública, intervenção sociológica, senso comum, intelectual orgânico. TOURAINE, BURAWOY, GRAMSCI: from social to politics Leonardo Mello e Silva This essay discusses the idea of a Public Sociology proposed by Michael Burawoy in the 2000s confronting it with the Sociology Intervention approached by Alain Touraine in the 1970s. Points of contact are detected regarding the relationship between the researcher and the researched, as social actors. Problems and shortcomings from either Public Sociology and Sociology Intervention are otherwise pointed out, which is emphasized by taking to the forefront pieces from own fieldwork. The paper appeals also to Antonio Gramsci’s notion of the common sense and the role of intellectuals. Instead of a definite statement, a dialogue among the authors is proposed, as all of them are concerned about the public outcome from the knowledge coming from the social world. KEY WORDS: public sociology, sociology intervention, common sense, organic intellectual TOURAINE, BURAWOY, GRAMSCI: du social au politique Leonardo Mello e Silva Ce travail entame une discussion au sujet de la proposition de sociologie publique de Michael Burawoy, dans les années 2000, en la confrontant à l’intervention sociologique d’Alain Touraine formulée dans les années 1970. On y détecte des points de rencontres quant à la relation entre chercheurs et sujets de recherche considérés comme acteurs sociaux. Des problèmes et des restrictions, à la fois au niveau de l’intervention sociologique que de la sociologie publique, sont répertoriés en s’appuyant sur des exemples provenant de recherches sur le terrain. Le texte s’inspire aussi de Antonio Gramsci et de sa conception sur la relation entre le sens commun et les intellectuels. Plutôt que d’en arriver à une conclusion, on propose un dialogue entre les auteurs, tous préoccupés à leur manière par le destin public ou civique de la connaissance acquise sur le monde social. MOTS-CLÉS: sociologie publique, intervention sociologique, sens commun, intellectuel organique. Publicação Online do Caderno CRH no Scielo: http://www.scielo.br/ccrh Publicação Online do Caderno CRH: http://www.cadernocrh.ufba.br
SOCIOLOGISMO E INDIVIDUALISMO EM ÉMILE DURKHEIM
Authors: Vares Sidnei Ferreira de 
Published: August 2022

62 Vares

O presente trabalho pretende analisar o tema do individualismo na
teoria sociológica de Émile
Durkheim com vistas a compreender a validade das críticas
direcionadas por seus principais
comentadores à primazia do campo social, à
preocupação com a ordem e à
adoção
de uma
postura anti-individualista que permearia toda a extensão de
sua obra. Para tanto, promovemos
um diálogo entre as abordagens mais recentes da obra
durkheimiana e as interpretações
consagradas pela tradição sociológica,
com o
objetivo de verificar o peso que o sociólogo
francês
atribuía ao indivíduo e à sociedade em
sua teoria.
PALAVRAS-CHAVE: individualismo, sociologismo, crise moral, ordem,
modernidade.

SOCIOLOGY AND INDIVIDUALISM IN EMILE
DURKHEIM
Sidnei Vares
This paper aims to explore the theme of
individualism in the sociological theory of Emile
Durkheim in order to understand the validity of the
criticism directed by its principal commentators to
the primacy of the social field, the concern for order
and the adoption of an anti-individualistic posture that
pervades the full extent of his work. To this end, we
promote a dialogue between the more recent
approaches of Durkheim’s work and the interpretations
laid down by the sociological tradition, in order to
check the weight that the French sociologist attributed
to the individual and society in his theory.
KEYWORDS: individualism, sociologism, moral crisis,
order and modernity.

SOCIOLOGISME ET INDIVIDUALISME CHEZ
ÉMILE DURKHEIM
Sidnei Vares
Ce travail se veut d’analyser le thème de
l’individualisme dans la théorie sociologique
d’Émile
Durkheim afin de comprendre la validité des critiques
faites par ses principaux commentateurs de la
primauté du champ social, de la préoccupation
liée à
l’ordre et à l’adoption d’une
posture anti-individualiste
qui traverse toute son œuvre. A cette fin, nous avons
établi un dialogue entre les approches les plus
récentes
de l’œuvre de Durkheim et les
interprétations
consacrées par la tradition sociologique dans le but de
vérifier l’importance que ce sociologue
français a
attribuée à l’individu et à
la société dans sa théorie.
MOTS-CLÉS: individualisme, sociologisme, crise morale,
ordre, modernité.

Publicação
Online do Caderno CRH: http://www.cadernocrh.ufba.br

Publicação
Online do Caderno CRH no Scielo: http://www.scielo.br/ccrh
Awareness of SARS-CoV-2 Omicron Variant Infection Among Adults With Recent COVID-19 Seropositivity
Authors: Joung Sandy Y. , Ebinger Joseph E. , Sun Nancy , Liu Yunxian , Wu Min , Tang Amber B. , Prostko John C. , Frias Edwin C. , Stewart James L. , Sobhani Kimia , Cheng Susan 
Published: August 2022

ImportanceSome individuals who were infected by the SARS-CoV-2 Omicron variant may have been completely unaware of their infectious status while the virus was actively transmissible.ObjectiveTo examine awareness of infectious status among individuals during the recent Omicron variant surge in a diverse and populous urban region of Los Angeles County.Design, Setting, and ParticipantsThis cohort study analyzed the records of adult employees and patients of an academic medical center who were enrolled in a longitudinal COVID-19 serological study in Los Angeles County, California. These participants had 2 or more serial anti-nucleocapsid IgG (IgG-N) antibody measurements at least 1 month apart, with the first occurring after the end of a regional Delta variant surge (September 15, 2021) and a subsequent one occurring after the start of a regional Omicron variant surge (December 15, 2021). Adults with evidence of new SARS-CoV-2 infection occurring during the Omicron variant surge period through May 4, 2022, were included in the present study sample.ExposuresRecent Omicron variant infection as evidenced by SARS-CoV-2 seroconversion.Main Outcomes and MeasuresAwareness of recent SARS-CoV-2 infection was ascertained from review of self-reported health updates, medical records, and COVID-19 testing data.ResultsOf the 210 participants (median [range] age, 51 (23-84) years; 136 women [65%]) with serological evidence of recent Omicron variant infection, 44% (92) demonstrated awareness of any recent Omicron variant infection and 56% (118) reported being unaware of their infectious status. Among those who were unaware, 10% (12 of 118) reported having had any symptoms, which they attributed to a common cold or other non–SARS-CoV-2 infection. In multivariable analyses that accounted for demographic and clinical characteristics, participants who were health care employees of the medical center were more likely than nonemployees to be aware of their recent Omicron variant infection (adjusted odds ratio, 2.46; 95% CI, 1.30-4.65).Conclusions and RelevanceResults of this study suggest that more than half of adults with recent Omicron variant infection were unaware of their infectious status and that awareness was higher among health care employees than nonemployees, yet still low overall. Unawareness may be a highly prevalent factor associated with rapid person-to-person transmission within communities.
Rationally Designed Anisotropic and Auxetic Hydrogel Patches for Adaptation to Dynamic Organs
Authors: Chansoria Parth , Blackwell John , Etter Emma L. , Bonacquisti Emily E. , Jasiewicz Natalie , Neal Taylor , Kamal Sarah Alhajli , Hoque Jiaul , Varghese Shyni , Egan Thomas , Nguyen Juliane 
Published: August 2022

AbstractCurrent hydrogel or fabric patches for organ repair are generally not designed to conform to the complex mechanics of dynamic organs such as the lung or heart. This study presents a new, biocompatible and bilayered, hydrogel‐based patch platform, consisting of a non‐fouling top layer and a cell adhesive bottom layer, that caters to the anisotropic and auxetic characteristics of dynamic organs. Integrated computational and experimental studies are used to screen over 116 unique anisotropic‐auxetic architectures to establish design rules and tailor the patches to a broad range of target organ dynamics. The patches are then validated in ex vivo and in vivo animal models, where the auxetic patches outperformed non‐auxetic patches in conforming to the volumetric dilation‐contraction of dynamic organs. To further expand the functionality of the auxetic patch platform, novel hole‐filling auxetic patches are developed. These hole‐filling patches composited with fibrin robustly reduce pulmonary air leakage in rats with surgically induced lung puncture. This is the first demonstration of a rational patch design framework that features both anisotropic and auxetic properties to cater to a wide range of organ dynamics. These studies pave the way for future clinical development of biomimetic patches.
Magnetic Skyrmions with Unconventional Helicity Polarization in a Van Der Waals Ferromagnet
Authors: Zhang Chenhui , Liu Chen , Zhang Senfu , Zhou Bojian , Guan Chaoshuai , Ma Yinchang , Algaidi Hanin , Zheng Dongxing , Li Yan , He Xin , Zhang Junwei , Li Peng , Hou Zhipeng , Yin Gen , Liu Kai , Peng Yong , Zhang Xi‐Xiang 
Published: August 2022

AbstractSkyrmion helicity, which defines the spin swirling direction, is a fundamental parameter that may be utilized to encode data bits in future memory devices. Generally, in centrosymmetric ferromagnets, dipole skyrmions with helicity of −π/2 and π/2 are degenerate in energy, leading to equal populations of both helicities. On the other hand, in chiral materials where the Dzyaloshinskii–Moriya interaction (DMI) prevails and the dipolar interaction is negligible, only a preferred helicity is selected by the type of DMI. However, whether there is a rigid boundary between these two regimes remains an open question. Herein, the observation of dipole skyrmions with unconventional helicity polarization in a van der Waals ferromagnet, Fe5−δGeTe2, is reported. Combining magnetometry, Lorentz transmission electron microscopy, electrical transport measurements, and micromagnetic simulations, the short‐range superstructures in Fe5−δGeTe2 resulting in a localized DMI contribution, which breaks the degeneracy of the opposite helicities and leads to the helicity polarization, is demonstrated. Therefore, the helicity feature in Fe5−δGeTe2 is controlled by both the dipolar interaction and DMI that the former leads to Bloch‐type skyrmions with helicity of ±π/2 whereas the latter breaks the helicity degeneracy. This work provides new insights into the skyrmion topology in van der Waals materials.
Wireless Miniature Magnetic Phase‐Change Soft Actuators
Authors: Tang Yichao , Li Mingtong , Wang Tianlu , Dong Xiaoguang , Hu Wenqi , Sitti Metin 
Published: August 2022

AbstractWireless miniature soft actuators are promising for various potential high‐impact applications in medical, robotic grippers, and artificial muscles. However, these miniature soft actuators are currently constrained by a small output force and low work capacity. To address such challenges, a miniature magnetic phase‐change soft composite actuator is reported. This soft actuator exhibits an expanding deformation and enables up to a 70 N output force and 175.2 J g−1 work capacity under remote magnetic radio frequency heating, which are 106–107 times that of traditional magnetic soft actuators. To demonstrate its capabilities, a wireless soft robotic device is first designed that can withstand 0.24 m s−1 fluid flows in an artery phantom. By integrating it with a thermally‐responsive shape‐memory polymer and bistable metamaterial sleeve, a wireless reversible bistable stent is designed toward future potential angioplasty applications. Moreover, it can additionally locomote inside and jump out of granular media. At last, the phase‐change actuator can realize programmable bending deformations when a specifically designed magnetization profile is encoded, enhancing its shape‐programming capability. Such a miniature soft actuator provides an approach to enhance the mechanical output and versatility of magnetic soft robots and devices, extending their medical and other potential applications.
Gradient Response Color‐Changing Joule Heating Fabric for Visual Temperature Detection
Authors: Ge Fangqing , Yu Weidong , Tan Jialing , Sun Juanjuan , Yin Yunjie , Wang Chaoxia 
Published: August 2022

AbstractSmart heating textiles with high safety factors are urgently demanded when multitudinous intelligent heater products spring up in wearable electronics. We report a Joule heating fabric with gradient response discoloration for visual temperature detection. The Joule heating fabric exhibits high electrical conductivity, and the surface resistance is around 150 Ω (2 cm). The temperature of Joule heating fabric rapidly rises from room temperature (25.6 °C) to 42.6 °C at 8 V in 160 s and keeps an equilibrium with the environmental temperature based on the electrothermal conversion properties of graphene. Meanwhile, the Joule heating fabric exhibits gradient response discoloration and turns from amaranth (25.6 °C) to blue (33.0 °C) and white (38.0 °C) successively. Once the power is turned off, the Joule heating fabric turns back to the amaranth in 60 s, resulting from the disappearance of Joule heating. These results suggest the temperature change of Joule heating fabric can be visualized via the gradient response color‐changing behavior under the applied voltage. The Joule heating fabric maintains stable electrothermal performance after repeated mechanical deformations and presents favorable durability even undergone over 50 cycles. The Joule heating fabric displays potential in wearable electronics for protecting the human body against scald.
Hierarchical Multiresolution Design of Bioinspired Structural Composites Using Progressive Reinforcement Learning
Authors: Yu Chi‐Hua , Tseng Bor‐Yann , Yang Zhenze , Tung Cheng‐Che , Zhao Elena , Ren Zhi‐Fan , Yu Sheng‐Sheng , Chen Po‐Yu , Chen Chuin‐Shan , Buehler Markus J. 
Published: August 2022

AbstractA new method using reinforcement learning for designing bioinspired composite materials is proposed. While bioinspired design of materials is a promising avenue, the possible combination of building blocks in a composite is usually intractable. In this work, a new method is proposed based on reinforcement learning applied as an autonomous agent for arranging the microstructure that is composed of brittle and soft material. The resolution of the design space is enhanced in a progressive fashion, reaching increasingly higher resolution. The results show that the resulting high‐resolution designs can significantly reduce stress concentrations at crack tips and enhance mechanical resilience. Complementing the experimental results with manufactured optimal composites shows excellent agreement with the optimal results obtained using the AI method. The framework reported in this work may serve as an alternative to conventional composite optimization techniques, which often suffer from the curse of high dimensionality and are also unable to effectively predict high‐resolution designs, due to limitations of the algorithms to escape low‐resolution local minima. The new approach discussed in this work can be widely applied in multiple areas of engineering and design, and the progressive multiresolution approach may also be critical for the de novo autonomous reinforcement engineering solutions.