bluuebunny/crossref_metadata_2025_split huggingface dataset:
Pengaruh Harga dan Promosi Terhadap Keputusan Pembelian melalui Minat Beli sebagai Variabel Intervening (Studi pada Konsumen Hypermart Paragon Semarang)
Authors: Ayumi Baariq , Budiatmo Agung 
Published: October 2022

Abstract: The level of product sales can indicate consumer purchasing decisions. Based on data from Hypermart Paragon Semarang and the results of an interview with an employee, it shows that sales of Hypermart Paragon Semarang have decreased in recent years. The purpose of this study was to determine the effect of price and promotion on purchasing decisions through buying interest as an intervening variable. This type of research is explanatory research with data collection techniques using questionnaires. The sample of this research is 100 consumers of Hypermart Paragon Semarang. The analytical technique used is quantitative analysis with the help of IBM SPSS version 16.0 application and Sobel analysis to test the effect of intervening variables. The results showed that there was a positive and significant effect on price on buying interest, promotion on buying interest, price on purchasing decisions, promotion on purchasing decisions. The results of the indirect effect test show that there is a positive and significant effect of price on purchasing decisions through buying interest, as well as promotion on purchasing decisions through buying interest.Keywords: price; promotion; buying interest; purchase decision Abstraksi: Tingkat penjualan produk dapat menunjukkan keputusan pembelian konsumen. Berdasarkan data dari Hypermart Paragon Semarang dan hasil wawancara dengan salah satu karyawan menunjukkan bahwa penjualan Hypermart Paragon Semarang beberapa tahun belakangan mengalami penurunan. Tujuan penelitian ini adalah untuk mengetahui pengaruh harga dan promosi terhadap keputusan pembelian melalui minat beli sebagai variabel intervening. Tipe penelitian ini adalah explanatory research dengan teknik pengumpulan data menggunakan kuesioner. Sampel dari penelitian ini adalah 100 konsumen Hypermart Paragon Semarang. Teknik analisis yang digunakan adalah analisis kuantitatif dengan bantuan aplikasi IBM SPSS versi 16.0 serta analisis sobel untuk menguji pengaruh variabel intervening. Hasil penelitian menunjukkan adanya pengaruh positif dan signifikan pada harga terhadap minat beli, promosi terhadap minat beli, harga terhadap keputusan pembelian, promosi terhadap keputusan pembelian. Hasil uji pengaruh tidak langsung menunjukkan adanya pengaruh positif dan signifikan harga terhadap keputusan pembelian melalui minat beli, serta promosi terhadap keputusan pembelian melalui minat beli.Kata kunci: harga, promosi, minat beli, keputusan pembelian
The Effect Of Information Technology And Knowledge Management On Employee Performance (Study At PT Astra Otoparts Finance Accounting Division)
Authors: Purba Yusenda , Pradhanawati Ari 
Published: October 2022

Abstract: PT. Astra Otoparts is one of the largest and leading automotive business companies in Indonesia. In the business environment, information technology is indispensable in the operational activities of organizations or companies to achieve goals. The application of this technology aims to obtain a value chain for companies and organizations from information technology that has benefits for all fields by being oriented to improving employee performance and company productivity which is useful for obtaining benefits with minimal costs and risks. The effectiveness of the use of information technology will contribute to employee performance, so that employee performance can achieve maximum results if it is supported by the knowledge possessed, reduce human errors, such as forgetting, decreased precision due to fatigue, and others. Based on this positive relationship, it can increase that the improvement of information technology and management of PT Astra Otoparts will increase the performance of employees in the Finance Accounting division. Suggestions in this study are companies should always evaluate regularly the application of information technology to what extent employees understand and are able to use their knowledge to manage the technology that has been provided so as to improve employee performance.Keywords: information technology; knowledge management; employee performanceAbstrak: PT. Astra Otoparts merupakan salah satu perusahaan bisnis otomotif terbesar dan terkemuka di Indonesia. Pada lingkungan bisnis, teknologi informasi pastinya sangat diperlukan dalam kegiatan operasional organisasi ataupun perusahaan untuk mencapai tujuan. Penerapan teknologi ini bertujuan untuk mendapatkan nilai rantai bagi perusahaan dan organisasi dari teknologi informasi yang memiliki manfaat untuk semua bidang aspek bisnis dengan orientasi kepada peningkatan kinerja karyawan dan produktifitas perusahaan yang berguna untuk mendapatkan keuntungan dengan biaya serta resiko yang seminimal mungkin. Hasil penelitian berdasarkan uji signifikan (uji F) menunjukkan bahwa teknologi informasi memiliki pengaruh positif dan signifikan terhadap kinerja karyawan pada PT Astra Otoparts divisi Finance Accounting, serta Manajemen Pengetahuan berpengaruh signifikan terhadap kinerja karyawan pada PT Astra Otoparts divisi Finance Accounting. Berdasarkan hubungan positif tersebut dapat diasumsikan bahwa semakin teknologi informasi dan manajemen pengetahuan PT Astra Otoparts maka semakin tinggi pula kinerja karyawan divisi Finance Accounting. Saran dalam penelitian ini adalah perusahaan harus selalu mengadakan evaluasi secara rutin terhadap penerapan teknologi informasi meninjau sejauh mana karyawan memahami dan mampu menggunakan pengetahuannya untuk mengelola teknologi yang telah disediakan sehingga dapat meningkatkan kinerja karyawan. Kata Kunci: teknologi informasi, manajemen pengetahuan, kinerja karyawan
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS KONSUMEN (Studi Kasus Peacockoffie Gombel Semarang)
Authors: Rahma Shania Aulia , Daryanto Seno Agus Hermani 
Published: October 2022

Abstract: A lot of coffee shop in Semarang makes shop owners compete to win the competition. One way is to have a high level of consumer loyalty. High consumer loyalty can be influenced by the good product quality and low prices. In fact, not all coffee shops have high loyalty, including Peacockoffie Gombel. This study aims to determine the effect of product quality and price on consumer loyalty Peacockoffie Gombel. This type of research is explanatory research with a purposive sampling method. Data collection techniques were used by distributing questionnaires and interviewing 100 respondents who have made purchases at Peacockoffie Gombel at least 3 times. The data analysis method used is regression analysis using the SPSS 26.0 application. The results of this study indicate that product quality affects consumer loyalty and prices that affect consumer loyalty, and there is an influence between product quality and price on consumer loyalty. The suggestions given to Peacockoffie Gombel on product quality aspects need to be improved, especially in terms of menu diversity, appearance in the presentation of drinks and food, as well as the distinctive taste and aroma of drinks and food to be able to satisfy consumer desires with an appetizing taste and appearance. In terms of price, it is necessary to vary the price to be able to compete with other coffee shops. Meanwhile, from the aspect of consumer loyalty, there needs to be a promotion in the form of a bundling package so that consumers can try other product variants without having to spend more money, or by presenting a unique name on the menu variant to attract consumers.
PENGARUH CELELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND TRUST (Studi pada Pengguna Honda Vario di Kawedanan Pedan Kabupaten Klaten)
Authors: Rahmawati Ismi , Yanto Wida 
Published: October 2022

Abstract: PT Astra Honda Motor has experienced rapid development which can be proven from the various awards received by PT Astra Honda Motor. However, when viewed from the sales data of PT Astra Honda Motor Klaten, the sales volume decreased by 15.33% in 2016. This type of research is explanatory research, using a questionnaire as a method of data collection. The purpose of this study was to determine the effect of variables Celebrity endorser and Brand Image on Purchasing Decisions through Brand Trust as an intervening variable (Studies on the community in Kawedanan Pedan, Klaten Regency, who use Honda Vario). The research techniques used is Non Probability Sampling, with the type of purposive sampling and snowball sampling. The samples collected were 100 respondents from the Kawedanan Pedan community of Klaten Regency using Honda Vario. Based on the results of data processing analysis with Warp.PLS 7.0, it explains that the celebrity endorser variable, brand image and brand trust have a direct effect on purchasing decisions. And the variable that has the biggest influence is brand image on brand trust. It can also be seen that celebrity endorsers and brand image have an indirect effect on purchasing decisions through brand trust. Researchers advise Astra Honda Motor based on the lowest recapitulation value given by respondents on the assessment indicators, namely by improving and improving, among others, looking at the experience of prospective endorsers before being selected as celebrity endorsers, increasing the attractiveness of advertisements so that potential consumers are interested in the products offered and choose celebrity endorser that suits market needs Keywords: Celebrity Endorser, Brand Image, Brand Trust, Purchase Decision
PENGARUH PROMOSI DAN ELECTRONIC WORD OF MOUTH PADA MARKETPLACE BUKALAPAK TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Pengguna Marketplace Bukalapak)
Authors: Pangastuti Titania Putri , Pradhanawati Ari , Pradhanawati Ari , Pradhanawati Ari 
Published: October 2022

Abstract: The consumptive lifestyle of today's society encourages many marketplaces to emerge. Bukalapak continues to improve service quality, but the intense competition makes Bukalapak's ranking and visits decrease every year, this indicates a decline in purchasing decisions at Bukalapak. The company's goal in improving service is to provide satisfaction and a good impression on consumers to make purchases, which are shown in several aspects such as promotion and electronic word of mouth. This study aims to determine: (1) the positive effect of promotion on the purchasing decisions at Bukalapak, (2) the positive effect of electronic word of mouth on purchasing decisions, (3) the positive effect of promotion and electronic word of mouth together on purchasing decisions. The type of the research is explanatory research using non-probability sampling and purposive sampling methods to which only consumers who have made purchases 3 times at Bukalapak in the past year. The number of samples in this study amounted to 100 respondents. The data collection method used in this research is a questionnaire compiled with a Likert Scale via google form then calculated using Microsoft Excel and SPSS for windows version 24 to test validity, reliability, correlation coefficient test, coefficient of determination, simple regression analysis, regression analysis multiple, significance test (t test and F test). The results of this study are: promotion and electronic word of mouth variabels have a significantly strong and positive effect either partially or simultaneously. Partially, promotions contributed 45.4% to purchasing decisions, while electronic word of mouth contributed 50.5% to purchasing decisions. Then simultaneously promotion and electronic word of mouth contributed 57.2% to purchasing decisions. It is recommended that Bukalapak increase their intensity of promotions to attract consumers in order to increase purchases. In addition, Bukalapak needs to improve their service quality and their rapid response in handling negative reviews by the consumer. Keywords: Promotion, Electronic Word of Mouth, Purchase Decision
ANALISIS KEPUTUSAN PEMBELIAN AMDK ADES DITINJAU DARI GREEN ADVERTISING, BRAND IMAGE, DAN GREEN AWARENESS (Studi pada Mahasiswa S1 Universitas Diponegoro Konsumen Ades)
Authors: Iswanti Nofia Tri , Hadi Sudharto P. , Pinem Robetmi Jumpakita 
Published: October 2022

Abstract: This research aims to determine the effect of green advertising, brand image, and green awareness as variable x on purchasing decisions as variable y. The type of research used is explanatory research. The population in this research were undergraduate students at Diponegoro University as a Ades consumers, with a sample of 100 respondents. The sampling technique in this research used non-probability sampling with purposive sampling method. Data collection was carried out through online questionnaires due to pandemic conditions that did not support the distribution of questionnaires directly to respondents. The data analysis method used is descriptive analysis using correlation coefficient and determination test, simple and multiple linear regression, t test, and F test which is processed using SPSS (Statistical Program for Social Science) version 21.0. The results showed that there was a positive and significant influence partially or simultaneously on green advertising, brand image, and green awareness variables on purchasing decisions. Keywords: Brand Image; Green Advertising; Green Awareness; Purchase Decision Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh antara green advertising, brand image, dan green awareness sebagai variabel x terhadap keputusan pembelian sebagai variabel y. Tipe penelitian yang digunakan adalah explanatory research. Populasi dalam penelitian ini adalah Mahasiswa S1 Universitas Diponegoro Konsumen Ades dengan sampel sebanyak 100 responden. Teknik pengambilan sampel pada penelitian ini menggunakan non-probability sampling dengan metode purposive sampling. Pengumpulan data dilakukan melalui kuesioner online karena kondisi pandemic yang tidak mendukung penyebaran kusioner secara langsung kepada responden. Metode analisis data yang digunakan adalah analisis deskriptif menggunakan uji koefisien korelasi dan determinasi, regresi linear sederhana dan berganda, uji t, dan uji F yang diolah dengan menggunakan SPSS (Statistical Program for Social Sciene) versi 25.0. Hasil penelitian menunjukkan adanya pengaruh positif dan signifikan secara parsial maupun simultan variabel green advertising, brand image, dan green awareness terhadap keputusan pembelian. Kata kunci: Citra Merek; Iklan Hijau; Kesadaran Lingkungan; Keputusan Pembelian
Pengaruh Kualitas Pelayanan dan Promosi terhadap Keputusan Penggunaan Aplikasi Grab
Authors: Riski Putri V. Nia Aprilia , Pradhanawati Ari 
Published: October 2022

Grab is an on demand service provider company that offers various services to meet needs. The number of competitors with similar services makes Grab's position in the Top Brand Index fluctuating from 2017 - 2020 and has not been able to outperform its toughest competitor, Gojek. It is suspected that service quality and promotion are factors that can influence the decision to use the Grab Application. This study aims to determine the effect of service quality and promotion on decisions to use the Grab Application. The results showed that the service quality variable (X1) and promotion variable (X2) simultaneously gave a significant, strong and positive influence on the decision variable to use Grab (Y). Simultaneous calculation of service quality has the greatest influence on the decision to use. Partially, service quality contributes 45% to usage decisions, while promotion contributes 37.7% to usage decisions. Then simultaneously the quality of service and promotion contributed 49.5% to the decision to use. It is recommended that Grab should be more responsible in providing compensation / compensation related to poor service without going through a complicated process and carrying out sales promotion activities by providing a longer validity period. Grab merupakan perusahaan penyedia layanan jasa on demand yang menawarkan berbagai layanan guna memenuhi kebutuhan. Banyaknya pesaing dengan layanan sejenis membuat posisi Grab pada Top Brand Index mengalami fluktuatif dari tahun 2017 – 2020 dan belum dapat mengungguli pesaing terberatnya yakni Gojek. Diduga kualitas pelayanan dan promosi sebagai faktor yang dapat mempengaruhi keputusan penggunaan Aplikasi Grab. Penelitian ini memiliki tujuan untuk mengetahui pengaruh kualitas pelayanan dan promosi terhadap keputusan penggunaan Aplikasi Grab. Hasil penelitian menunjukkan bahwa variabel kualitas pelayanan (X1) dan variabel promosi (X2) secara simultan memberi pengaruh signifikan, kuat dan positif terhadap variabel keputusan penggunaan Grab (Y). Perhitungan secara simultan kualitas pelayanan memiliki pengaruh yang paling besar terhadap keputusan penggunaan. Secara parsial kualitas pelayanan menyumbang sebesar 45% terhadap keputusan penggunaan, sedangkan promosi menyumbang sebesar 37,7% terhadap keputusan penggunaan. Kemudian secara simultan kualitas pelayanan dan promosi menyumbangkan sebesar 49,5% terhadap keputusan penggunaan. Disarankan Grab harus lebih bertanggung jawab dalam memberikan kompensasi/ganti rugi terkait pelayanan yang buruk dengan tanpa melalui proses yang rumit dan melaksanakan kegiatan promosi penjualan dengan memberikan jangka waktu berlaku yang lebih lama.
Pengaruh E-Service Quality, Perceived Ease Of Use, dan Brand Trust terhadap Loyalitas Konsumen (Studi Kasus pada Konsumen Pizza Hut Delivery Pekalongan)
Authors: Izzah Naela Nurul , Budiatmo Agung , Listyorini Sari 
Published: October 2022

Fast food is one of the most popular culinary businesses in Indonesia. Fast food restaurants do not only exist abroad, in Indonesia they are also increase aggressively enhancing fast food brands, including in the city of Pekalongan. One way is to have a high level of consumer loyalty. High consumer loyalty can be influenced by the quality of electronic services, perceived ease of use and high brand trust. From the number of Pizza Hut Delivery members who always increase every year, it turns out that the number of passive consumers is increasing in number due to low consumer loyalty. This study aims to determine the effect of E-service quality, Perceived ease of use, and Brand Trust on consumer loyalty Pizza Hut Delivery Pekalongan. This type of research is explanatory research with purposive sampling method. The data collection technique used a questionnaire distributed to 100 respondents who had made a purchase at Pizza Hut Delivery Pekalongan. The data analysis method used is regression analysis using SPSS 25.00 software. The results of the study concluded that e-service quality, perceived ease of use, and brand trust had a significant effect on consumer loyalty at Pizza Hut Delivery Pekalongan. Makanan cepat saji atau fast food termasuk salah satu bisnis kuliner yang kini diminati di Indonesia. Restoran fast food tidak hanya ada di luar negeri, di Indonesia pun semakin gencar meningkatkan brand fast food tak terkecuali di kota Pekalongan. Salah satu caranya dengan memiliki tingkat loyalitas konsumen yang tinggi. Loyalitas Konsumen yang tinggi dapat dipengaruhi oleh kualitas pelayanan elektronik, persepsi kemudahan penggunaan dan kepercayaan terhadap merek yang tinggi. Dari banyaknya member Pizza Hut Delivery yang selalu mengalami kenaikan setiap tahunnya ternyata jumlah konsumen yang pasif semakin naiknya jumlah dikarenakan loyalitas konsumen yang rendah. Penelitian ini bertujuan untuk mengetahui pengaruh E-service quality, Perceived ease of use, dan Brand Trust terhadap loyalitas konsumen Pizza Hut Delivery Pekalongan. Tipe penelitian ini adalah explanatory research dengan metode purposive sampling. Teknik pengumpulan data menggunakan kuesioner yang disebar kepada 100 responden yang pernah melakukan pembelian pada Pizza Hut Delivery Pekalongan. Metode analisis data yang digunakan adalah analisis regresi dengan menggunakan bantuan software SPSS 25.00. Hasil penelitian menyimpulkan bahwa e-service quality, perceived ease of use, dan brand trust berpengaruh signifikan terhadap loyalitas konsumen pada Pizza Hut Delivery Pekalongan.
Pengaruh Citra Destinasi dan Produk Wisata terhadap Keputusan Berkunjung melalui Electronic Word Of Mouth (Studi pada Pengunjung Wisata Eling Bening)
Authors: Mareta Ria Kristiana , Farida Naili , Dewi Reni Shinta 
Published: October 2022

Traveling is a secondary need to create happiness as a life support after fulfilling primary needs. The development of the times is also another factor in considering advances in technology and transportation that make it easier to move places and also spread information quickly. This study aims to determine the effect of destination image, tourism products and electronic word of mouth on visiting decisions, and the indirect effect of eWOM as a mediation. The results showed that the destination image had an effect and was significant on the visiting decision, the tourism product had an effect on the visiting decision, the destination image had an effect and was significant on eWOM, the tourism product had an effect on and was significant on eWOM and eWOM had a significant effect on the visiting decision. eWOM as an intervening variable has an indirect effect on the destination image on the visiting decision. And eWOM has an indirect effect on the tourism product variable on the visiting decision. This research is assisted by the SmartPLS application in calculating the primary data being tested. Berwisata menjadi kebutuhan sekunder untuk menciptakan kebahagiaan sebegai penunjang hidup setelah pemenuhan kebutuhan primer. Perkembangan zaman juga menjadi faktor lain dalam berwisata mengingat kemajuan teknologi dan transportasi yang mendukung kemudahan pariwisata dalam berpindah tempat dan juga penyebaran informasi dengan cepat. Penelitian ini bertujuan untuk mengetahui pengaruh citra destinasi, produk wisata dan electronic word of mouth terhadap keputusan berkunjung, dan pengaruh tidak langsung eWOM sebagai mediasi. Hasil penelitian menunjukkan bahwa citra destinasi berpengaruh dan signifikan terhadap keputusan berkunjung, produk wisata mempunyai pengaruh terhadap keputusan berkunjung, citra destinasi mempunyai pengaruh dan signifikan terhadap eWOM, produk wisata berpengaruh dan signfikan terhadap eWOM dan eWOM berpengaruh serta signifikan terhadap keputusan berkunjung. eWOM sebagai variabel intervening mempunyai pengaruh tidak langsung pada citra destinasi terhadap keputusan berkunjung. Dan eWOM mempunyai pengaruh tidak langsung pada variabel produk wisata terhadap keputusan berkunjung. Penelitian ini dibantu dengan aplikasi SmartPLS dalam menghitung data primer yang diujikan.