bluuebunny/crossref_metadata_2025_split huggingface dataset:
Optimization of Digital Marketing Strategy with Implementation of SOSTAC Method
Authors: Irwanto Jesi , Murniati Wahyuning , Fauziyah Anisatul 
Published: December 2022

Purpose: This training aims to develop digital marketing strategies for pesantren cooperative business entities as one of the efforts in countering the impact of the COVID 19 Pandemic.
Design/methodology/approach: Qualitative phenomenological approach is this research approach where in the process of data collection is done with participant observation to gain an understanding of the essential phenomena that occur.
Findings: The result of this research is a digital marketing strategy for Koperasi Pesantren where pendemic must further develop online marketing. Limited resources on understanding the mechanisms of online marketing become one of the main problems. This needs to be improved through a variety of relevant training activities.
Research limitations/implications: This research is limited to Koperasi Pesantren Zain Amanah Maslahah Lumajang Regency.
Practical implications: The results of this study can be a reference for other business entities to develop digital marketing strategies in the pandemic era.
Originality/value: This paper is original
Paper type: Research paper
Integration Model Productive Business as Embryo Oyster Mushroom in Village Klakah District Lumajang
Authors: Jariah Ainun , Muttaqin Fauzan , Nawangsih Nawangsih 
Published: December 2022

Research Purposes : to realize Small and Medium Industries (IKM) that are globally empowered in solving social problems through product downstreaming.
Design/methodology/approach: The research method is descriptive qualitative, using direct observations and interviews and documentation.
Findings: The Oyster Mushroom Farmer Group has applied the management function (organizing), business administration starts to be organized by implementing the economic entity principle, has applied a more effective online marketing strategy, graphic design for the packaging of all product innovations has followed the proper provisions, especially innovation for packaging. oyster mushroom products
Limitations/Implications Research: the data sources only came from the head, farmers, and processors of the "Manut" Oyster Mushroom Farmers Group.
Practical Implications: to transfer of knowledge from universities to the participants of the "Manut" Oyster Mushroom Farmers Group, especially business management, business administration, effective online marketing strategies, graphic design, and product innovation made from oyster mushrooms.
Originality/Value: Integration Model Productive Business as Embryo Oyster Mushroom in Village Klakah District Lumajang
Type of Paper: research paper
SWOT Analysis and ANP for Organic Tempeh SME Business Development Strategy
Authors: Titisari Manik Ayu , Karya Denis Fidita , Hadi Surjo 
Published: December 2022

Purpose: Therefore, in this study, SWOT analysis is used to formulate problems from internal and external factors, from developing alternative strategies, selecting and making strategic decisions that align with company goals.
Design/methodology/approach: At the same time, the Analytical Network Process (ANP) is used to weigh each alternative strategy so that the strategy with the highest priority weight can be identified. By using Super Decision software, the best alternative strategy for Soya Agung is to promote promotion and education with a weight of 0.214760.
Findings: An industry that can compete in the modern market has the right marketing strategy. As a Small and Medium Enterprise producing tempeh, whose raw material is non-genetic modified local soybeans, Soya Agung still has limitations in marketing its products.
Research limitations/implications: The integration of SWOT and ANP is expected to produce strategic plans that can provide various alternative marketing strategies that can help solve company problems.
Paper type: Research paper
Analysis of Product Variation, Quality of Service and Their Effect on Customer Satisfaction
Authors: Norawati Suarni , Arman Arman , Ali Auzar , Ihsan Amri , Putra Eka 
Published: December 2022

Purpose: This research aims to determine the effect of either partially or simultaneously of the variable product variation and service quality on customer satisfaction
Design/methodology/approach: The data used of primary data which obtained by questionnaire, observation, interview and documentation methods. The sample is 96 customers done by accidental sampling method. The data analysis tool used multiple linear regression model, while hypothesis testing was done by F test and t test at five percent alpha
Findings: The result reveal that the product variation and service quality had a significant simultaneous and partial effect on customer satisfaction, furthermore there is evidence the strong relationship between the variables of product variation and service quality with customer satisfaction
Research limitations/implications: This research is only carried out in one company as the object of research. Further researchers can conduct research from several companies so that the study results can be generalized
Practical implications: The results of this study will provide to the management and the company in increasing profitability through consumer satisfaction. The results of the study also provide theoretical implications as a reference in costumer satisfaction.
Originality/value: Determine the effect of product variations and service quality either simultaneously or partially on customer satisfaction.
Paper type: Research paper
Factors Affecting College Students' Entrepreneurial Intention
Authors: Amrina Hafidza Nash'ul , Bisri Hasan 
Published: December 2022

Purpose: The high unemployment rate triggers everyone to set up a small and medium business. Educated people tend not to be interested in pursuing entrepreneurship. This study aims to determine the effect of entrepreneurship education, family environment, income expectations on student entrepreneurial intention.
Design/methodology/approach: This research is a quantitative research using the survey method. The population in this study was active students at STIE Cendekia Bojonegoro in 2020 with 427. With the Slovin formula approach, 206 students were assigned as research respondents, where the sample was taken using the Simple Random Sampling technique.
Findings: Research data collection is done through the distribution of questionnaires. The data analysis technique in this study used a multiple linear regression test. The analysis results found that the Family Environment variable had no significant effect on entrepreneurial intention. The variables of Entrepreneurship Education and Income Expectations had a positive impact on entrepreneurial intention.
Originality/value: This Paper is original
Paper type: Research paper
The Role of Personal Branding and Customer Experience at Warung Kopi Asiang Pontianak
Authors: Halim Michael Swintio , Hermawan* Daniel 
Published: December 2022

Purpose: The purpose of this research is to analyze the role of personal branding and customer experience at Warung Kopi Asiang Pontianak.
Design/methodology/approach: The method used is a quantitative method using questionnaire to 100 respondents with convenience sampling technique.
Findings: The results showed that customer experience have a contribution in purchase decision at Warung Kopi Asiang Pontianak. However, personal branding that build based on Asiang as owner no give significant contribution in purchase decision.
Research limitations/implications: This research is limited to Warung Kopi Asiang in Pontianak.
Practical implications: This research can give a comprehensive perspective about personal branding and customer experience in heritage coffee shop.
Originality/value: This paper is original.
Paper type: Research paper.
The Influence of Cultural and Social Factors on Consumer Purchase Decisions of Ornamental Plants in Galeri Hejo
Authors: Zumara Salmaa Rizki 
Published: December 2022

Purpose: The purpose of this research is to determine how the independent variable (cultural and social factors) influences the dependent variable (purchase decisions) of ornamental plants in Galeri Hejo.
Design/methodology/approach: This research is using quantitative methods and the collected data is primary data obtained from the outcomes of directly distributing questionnaires to respondents.
Findings: It was found out that there was a significant influence on consumer purchase decision of ornamental plants in Galeri Hejo.
Paper type: Research Paper
The The Effect of Leadership and Compensation on Employee Performance with Motivation as Moderating Variables at the Pangeran Hotel Pekanbaru
Authors: Hidayati Lilik , Zulher Zulher 
Published: December 2022

Purpose: Employees are always required to give good performance to the company where they work, as well as employees at Hotel Prince Pekanbaru. This study aims to analyze the direct and indirect effect of the leadership variable on performance and the direct and indirect influence of the compensation variable on employee performance and the influence of motivation on performance.
Design/methodology/approach: Data analysis was carried out using the SEM model using the Smart PLS version 3.00 program.
Findings: The results of this study conclude that leadership has a significant effect on performance, leadership is mediated by motivation on performance, compensation has a significant effect on performance and compensation has an indirect effect on performance, and motivation has a significant effect on employee performance at Hotel Pangeran Pekanbaru.
Research limitations/implications: The sample used was 87 employees, and the data used were primary and secondary data obtained through questionnaires and research files.
Originality/value: This paper is original
Paper type: Literature review
The Role of Village Funds to Improve Community Welfare: A Study in West Bandung Regency
Authors: Wijayanti Reni , Taufik Nur Imam 
Published: December 2022

Purpose: This study aims to determine the role of village funds in improving community welfare. Village funds are funds sourced from the APBN (State Budget and Expenditure) allocated to villages which are transferred through the district/city regional budget. According to applicable regulations, these funds must be used properly, such as to finance government administration, conduct development, community development, and empowerment.
Design/methodology/approach: The research uses a quantitative descriptive research methods. Data collection was carried out by distributing questionnaires to several villages in West Bandung Regency and conducting interviews with related parties at the local Community Empowerment Service.
Findings: The results of this study indicate that the management of village funds has an effect on improving community welfare. In general, the management of village funds in the West Bandung Regency has been managed in a transparent and accountable manner and involves community participation.
Paper type: Research paper
Air Starting System Reliability Uses Reliability Requirement Setting (RRS) Model and Management Action Selection (MAS) Method
Authors: Karyasa Tungga Bhimadi 
Published: December 2022

Interpretation of the reliability can be used as a quality measurement of operational system of safety. We propose maintenance methodology based on reliability as a solution for predicting reliability system. To make a convenience system appropriate with regulation, we begin to define the three reliability scopes, they are: interval reliability, component reliability, and system reliability. Proposal of Engineering Calculation is the RRS Model for predicting design of component reliability and MAS Method to correct reliability caused by real operation. MAS method consists of harmonization of maintenance schedule, resetting or hazard or overhaul, revitalization (component reliability improvement), and innovation (component replacement with actual part). Case study to implement these model and method based on Air Starting System of Tanker. Predict of system reliability design is 0.438044295. To obtain reliability based on regulation, it is necessary to do overhaul once in every five years. Innovation and revitalization for valve follow procedure of MAS method also done in every five years.
Analyzing Gender Differences of Entrepreneurial Intention Among Student in Islamic University Malang
Authors: Hidayati Nur , Slamet Afi Rachmat , Agustina Iin 
Published: December 2022

Purpose: Research on entrepreneurial intention has been widely studied before, with the majority of research focusing on factors that drive individual intentions to become entrepreneurs. This study aims to examine and answer research questions about whether there are differences between male and female students in terms of their interest in entrepreneurship.
Design/methodology/approach: The unidimensional nature and non-causality in this study are interesting things to further explore the depth of the research phenomenon. The entrepreneurial intention instrument with 7 indicators was developed in this study to capture the perceptions of students in assessing their intention in becoming entrepreneur. A total of 78 students from the faculty of economics and business were the respondents who participated in this study, with 40 males and 38 females.
Findings: The results of the study reveal that of the seven indicators that reflect entrepreneurial intention, there are three indicators that show significant differences between male and female students in their interest in entrepreneurship, in which consist of (1) planning for starting a business, (2) feeling of being able to start their own business in the next few years, and (3) serious thinking about starting a business in the future.
Research limitations/implications: By knowing about gender differences in perceiving intentions for entrepreneurship, relevant stakeholders can contribute to strengthening entrepreneurial values in students.
Practical implications: The research findings draw attention to how this is the basis for how to encourage student interest in the Faculty of Economics and Business, especially in setting entrepreneurship as professional goal that could be chosen by students. University can accommodate it in the form of policies such as the "free campus" curriculum which allows students to explore and dig deeper about their interests and develop the capacity to become entrepreneurs and make it their main profession in the future.
Originality/value: This study seeks to reveal how the differences in the entrepreneurial intentions of students studying at Islamic Universities.
Paper type: Research Paper
The Contribution of Customer Satisfaction towards Company Image and its impact in Revolution Industry 4.0 Era
Authors: Hasan Samsurijal , Jatiningrum Citrawati , Gumanti Miswan 
Published: December 2022

Purpose: This study focus on the crucial factors with the development of the workflows for enhancing the corporate images in the public company.
Design/methodology/approach: The reviews were quantitative studies using three primary data (i.e., Observation, Questioners, and Interviews) with followed by data analysis and model with the workflow determination.
Findings: The result shows company image variable is positively influenced by customer satisfaction variable. Also, the Quality of service reach the level of excellence expected and meet customer needs. The Quality of service becoming very important due to its understanding market and customer needs to and the product or services which should be given by the company. Quality of service is the crucial factor for a company to sustainable and make quality improvements in processing, packaging, and distributing for better company images.
Research limitations/implications: Although, the Regional Water Management Company (PDAM) as a local monopoly company providing water for society, improvements in service need to be implemented for enhanced the company images. They should be developing to improve public services, in terms of qualities that qualify as clean water and quantity in the sense that more communities can be served.
Practical implications: Therefore, it is necessary that the implementation of quality control management is planned, and implemented systematically and continuously, for the stability of the company.
Originality/value: This paper is originality
Paper type: Research paper
Business Characteristics and Entrepreneurial Management Practices of Small and Medium Enterprises in Ghana
Authors: Nti Nicholas Kofi , Osei Charles Dwumfour 
Published: December 2022

Purpose: The study employed the behavioural theory of entrepreneurship to assess the relationship between entrepreneurial management practices and the business characteristics of SMEs in Ghana.
Design/methodology/approach: A total of 202 SMEs were sampled from the service, industry, and agricultural sectors in Ghana. The data was collected using a structured questionnaire and analysed using Weighted Mean, ANOVA, and Independent t-tests with Minitab 17.0 software.
Findings: the study revealed that business characteristics such as business size and sector of operations significantly affect the SMEs’ management decision-making in strategic orientation, resource orientation, management structure, and entrepreneurial culture. However, Business size and sector of operation are not necessarily significant factors influencing the SMEs’ reward philosophy and growth orientation.
Research limitations/implications: This study recognizes the need for providing SMEs with management intervention programs that train the skills of entrepreneurial management to improve their competitiveness at the global level. The study is beneficial to policymakers in Ghana such as the Ministry for Business Development, the National Board for Small Scale Industries (NBSSI), and Higher Educational institutions for the development of entrepreneurship programs.
Originality/value: The findings of the study contribute to inventive knowledge in entrepreneurial management strategies and in terms of size and business industry.
Paper type: a Research Paper
The Acceptance Effectiveness Through Accounts Receivable Billing Period Average
Authors: Listiadi Agung 
Published: December 2022

Purpose: Sensitivity Performance company to economics depend on sold service. Condition of company’s finance always becomes especial reason to a company to develop its effort. One of the source of fund to company is liquefaction of receivable. Not rarely receivable cannot be billed for as according to its due date, which is on finally must be done abolition to receivable. Intention of this research is to know Effectiveness receivable measured, from industrial ACP. The purpose of this research is to measure the level of ACP of companies engaged in household needs and lifestyles that are included in the stock exchange. Benefit of research is known of ACP hence earning is immediately known by receivable effectiveness.
Design/methodology/approach: This study used a descriptive research method. Data is the document obtained financial statement for the period of 2021. As for the subjects in this study are companies engaged in household needs and lifestyle, by calculating the ACP based on the financial statements in 2021.
Findings: Based on the results of calculations using the ACP formula, the big unknown ACP is below the industry average. This means that the average consumer pays his debts to the company on deadlines faster than the industry average. This means that the ACP period of companies engaged in the household and lifestyle equipment business is in good condition even though they are facing the era of covid 19.
Research limitations/implications: The limitation in this study is that calculating ACP can only be done for one entity.
Practical implications: The results of this study can be used as a comparison in a cluster of companies engaged in similar fields.
Originality/value: The focus of the research is to find ways to calculate the effectiveness of sales on receivables during the COVID-19 pandemic.
Paper type: Research paper
Implementation of Building Information Modelling for Road Rehabilitation and Reconstruction Project: Liquefaction Disaster of Palu Area
Authors: Rifai Andri Irfan , Thalib Hikmawati , Isradi Muhamad , Prasetijo Joewono 
Published: December 2022

Purpose: Utilization of Building Information Modeling (BIM) is believed to improve planning accuracy, mitigate construction risks, and better plan the entire life cycle of infrastructure asset projects. The application of BIM technology in post-disaster management can combine GIS technology (Geographic Information System) with BIM technology itself, or commonly referred to as geospatial BIM. The purpose of this paper is to apply BIM technology, explain the stages of road planning and modeling with BIM, and identify the advantages of using BIM compared to conventional methods. The road planning location is the location of the Jono Oge liquefaction disaster, Palu, Indonesia.
Design/methodology/approach: Data collection, data processing with Agisoft Metashape, DEM data input, and orthophoto image data processed by Agisoft Metashape to Autodesk® InfraWorks®, road planning with Autodesk® InfraWorks®, road planning model output and field data presentation. 3D models, IMX format files, FGDB format files, and animation videos.
Findings: The application of BIM technology in planning and modeling road projects at liquefaction locations can be made using Agisoft Metashape software to process aerial photo data taken using drones and using Autodesk® InfraWorks® software for planning and modeling of the road.
Research limitations/implications: Modeling Road design in the application of BIM and the use of Autodesk® InfraWorks® applications on the project. We are not modeling the pavement, just visualizing the geometry of the road.
Practical implications: BIM implementation can drive time, effort, and realistic 3D visualization.
Originality/value: Original paper
Paper type: A case study
Implementation of Analytic Hierarchy Process Method for Selection of Supplier of Flour Raw Materials in CV. Gangsar in Tulungagung
Authors: Wijayanti Indri , Ardyan Elia 
Published: December 2022

Purpose: This study also aims to determine suppliers who have the best performance in providing raw material supplies according to analysis and calculations using the Analytical Hierarchy Process method for CV. Gangsar.
Design/methodology/approach: The type of research used in this research is quantitative with the Multi-Criteria Decision Making (MCDM) method, more specifically the Analytic Hierarchy Process method. This research is located in CV. Gangsar which is located on Jl. Demuk No. 37 Ngunut Village, Ngunut District, Tulungagung Regency, East Java. Sampling in this study used a non-probability sampling method with a purposive sampling technique. Data analysis technique using AHP.
Findings: The results of the study indicate the criteria that can be considered to choose the best flour supplier for CV. Gangsar is price, quality, delivery accuracy, quantity accuracy, and customer care. Quality is the most important criterion with a weight of 0.326, then the price criteria with a weight of 0.289, then the criteria for accuracy of delivery with a weight of 0.171, then the criteria for accuracy of quantities with a weight of 0.140, and the last criterion of customer care with a weight of 0.074. Which flour supplier is the most appropriate to support the production performance of CV. Gangsar can be seen from the greatest weight. The highest weight is Indotapioka with a value of 0.378, followed by Sari Bumi with a weight of 0.330, and finally Sungai Budi with a weight of 0.292. Therefore, Indotapioka Jaya is the most appropriate company to support the production performance of CV. Gangsar. The company should use the research results as input when choosing the right supplier.
Paper type: Research paper