bluuebunny/crossref_metadata_2025_split huggingface dataset:
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (STUDI PADA KONSUMEN KOSMETIK WARDAH DI KOTA SEMARANG)
Authors: Rachmi Murti Canta Lalita , Ngatno Ngatno 
Published: October 2022

Wardah as one of the leading cosmetic producers in the homeland need to maintain the loyalty of its customers to be able to stay in the middle of strict cosmetic competition. Demands of good cosmetic needs at affordable prices, making the producers who are engaged in the field of cosmetics are continuously innovating to produce products at affordable prices but the quality is well assured. The price is a significant determinant in the cosmetic industry to keep consumers using Wardah products. With good product quality, consumers will survive on a product if the quality of products offered in accordance with consumer expectations. Customer loyalty is a form of customer loyalty to continue using products originating from the same company. Wardah as one of the leading cosmetic producers in the homeland needs to keep its customers loyalty to continue to survive amid intense competition. This research aims to know the effect of price (X1) and product quality (X2) on loyalty (Y) through customer satisfaction (Z) cosmetic user Wardah in Semarang city. This type of research uses explanatory research with data collection techniques through interviews and data collection tools using questionnaires. The data sources in this study are primary data and secondary data. Sampling techniques in this study used purposive sampling and non probability sampling. The sample in this study amounted to 100 respondents in the city of Semarang. Technical analysis uses simple linear regression, multiple linear regression, T-Test, and F-Test with SPSS version 21.00. The results of the analysis with SPSS 21.0 explained that the results of the direct influence test on the research model showed positive and significant results. The indirect effect test on the research model also showed positive and significant results. Based on the research, researchers suggest that Wardah is more listening to the user's voice about the quality of its products, where users complain about the quality of products that are deemed to be less appropriate to the expectations of the user. While the price is considered to be in accordance with Wardah cosmetic products
Strategi Pemasaran dalam Meningkatkan Daya Saing pada Siomay dan Batagor Si Boss Semarang
Authors: Prihartanti Dita Dwi , Pradhanawati Ari 
Published: October 2022

The research aims to determine which advising strategies need to be applied in order to improve competitiveness by looking at internal factors (strengths and weaknesses), external factors (opportunities and threats) and SWOT analysis. This method of research uses a decsriptif approach and interviews. There are 8 respondents in this study, namely the owner, 2 employees, and 5 consumers of Siomay dan Batagor Si Boss.The results showed Siomay and Batagor Si Boss already doing business strategy, but seen from internal factors (Marketing strategic, Segmentation, Targeting, and Positioning and competitiveness), external factors (competition, capital, technology, government policy, economy and environment) there are shortcomings that need to be addressed in order to improve competitiveness. Judging by the SWOT matrix of Siomay dan Batagor Si Boss in the quadrant III with the results of the IFAS 2.45 and EFAS 2.70. There are strengths and opportunities in Siomay and Batagor Si Boss, but this company has weaknesses and challenges. The suggestion in this research is to implement a strategy in this company. Penelitian ini bertujuan untuk mengetahui strategi pemsaran yang perlu diterapkan agar mampu meningkatkan daya saing dengan melihat faktor internal (kekuatan dan kelemahan), faktor eksternal (peluang dan ancaman) dan analisis SWOT. Metode penelitian ini menggunakan pendekatan deksriptif dan dilakukan wawancara. Terdapat 8 responden pada penelitian ini yaitu pemilik, 2 karyawan, dan 5 konsumen Siomay dan Batagor Si Boss.Hasil penelitian menunjukan Siomay dan Batagor Si Boss sudah melakukan strategi usaha, namun dilihat dari faktor internal (strategi pemasaran, Segmentation, Targeting, dan Positioning dan daya saing), faktor eksternal (persaingan, permodalan, teknologi, kebijakan pemerintah, ekonomi dan lingkungan) terdapat kekurangan yang perlu dibenahi agar dapat meningkatkan daya saing. Dilihat dari matrik SWOT posisi Siomay dan Batagor Si Boss terdapat pada kuadran III dengan hasil IFAS 2,45 dan EFAS 2,70. Terdapat kekuatan dan peluang pada Siomay dan Batagor Si Boss, namun perusahaan ini memiliki kelemahan dan ancaman. Maka saran pada penelitian ini perlu menerapkan strategi pada perusahaan Siomay dan Batagor Si Boss.
Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen (Studi Pada Du Cafe Semarang)
Authors: Regina Christin , Daryanto Seno Agus Hermani 
Published: October 2022

Abstract: This study aims to determine consumer perceptions of product quality, consumer perceptions of service quality, the level of customer satisfaction that occurs at Du Cafe, the magnitude of the influence of product quality on customer satisfaction, the magnitude of the influence of service quality on customer satisfaction, and the magnitude of the influence of product quality and service quality. on customer satisfaction. The results of this study indicate that consumer perceptions of product quality tend to be good, service quality tends to be good, and levels of customer satisfaction are high. Partially, product quality has a positive effect (1.222) and is significant at t-count (11.273) and the coefficient of determination is 56.5%. Service quality partially has a positive effect of (0.642) and is significant for t-count (11.088) and the coefficient of determination is 55.6%. Product quality and service quality simultaneously have a positive effect with the results of 0.732 and 0.372 and also have a significant effect of F-count (94.394). Based on these results, it is suggested that Du Cafe be able to improve product quality, especially in terms of the uniqueness of food and beverages, service quality in terms of employee speed in providing food and beverages and speed of employee response so that consumers want to come back and recommend Du Cafe to other parties. Keywords: Product Quality; Service Quality; Customer Satisfaction Abstrak: Penelitian ini bertujuan untuk mengetahui persepsi konsumen mengenai kualitas produk, persepsi konsumen mengenai kualitas pelayanan, tingkat kepuasan konsumen yang terjadi pada Du Cafe, besarnya pengaruh kualitas produk terhadap kepuasan konsumen, besarnya pengaruh kualitas pelayanan terhadap kepuasan konsumen, dan besarnya pengaruh kualitas produk dan kualitas pelayanan terhadap kepuasan konsumen. Dari hasil penelitian ini menunjukkan bahwa persepsi konsumen terhadap kualitas produk cenderung baik, kualitas pelayanan cenderung baik, dan tingkat kepuasan konsumen yang tinggi. Secara parsial kualitas produk berpengaruh positif sebesar (1,222) dan signifikan sebesar t-hitung (11,273) dan koefisien determinasi 56,5%. Kualitas pelayanan secara parsial berpengaruh positif sebesar (0,642) udan signifikan sebesar t-hitung (11,088) dan koefisien determinasi 55,6%. Kualitas produk dan kualitas pelayanan secara simultan berpengaruh positif dengan hasil 0,732 dan 0,372 dan juga berpengaruh signifikan sebesar F-hitung (94,394). Berdasarkan hasil tersebut maka disarankan agar Du Cafe dapat meningkatkan kualitas produk terutama dalam hal kekhasan makanan dan minuman, Kualitas pelayanan dalam hal kecepatan karyawan dalam penyediaan makanan dan minuman serta kecepatan respon karyawannya agar konsumen berkeinginan untuk datang kembali dan merekomendasikan Du Cafe kepada pihak lain. Kata Kunci: Kualitas Produk; Kualitas Pelayanan; Kepuasan Konsumen
Pengaruh E-Trust dan E-Service Quality terhadap E-Loyalty melalui E-Satisfaction (Studi pada Pengguna Situs E-Commerce C2C Shopee di Kabupaten Sleman)
Authors: Rintasari Dias , Farida Naili 
Published: October 2022

Abstract: The aims of this study is to measure the effect of e-trust and e-service quality to e-loyalty through e-satisfaction. The population of this research is consumers of Shopee in Sleman Regency, while the sample is 100 consumers of Shopee with purposive sampling and accidental sampling.The type of this research is explanative with a quantitative approach. The data was analyzed using multiple linear regression analysis with SPSS 25.0 for Windows and sobel test. The results of this study is showing that e-trust and e-service quality has positive impact toward e-satisfaction, the biggest impact is own by eservice quality. E-satisfaction can mediate the effect of e-trust on e-loyalty significantly and can be mentioned as a full-mediated, and also e-satisfaction can mediate the effect of e-service quality on eloyalty significantly and can be mentioned as a partial mediation. Some recommendations are added based on those results, it is recommended that Shopee be able to place advertisements that can attract the attention of consumers so that Shopee's consumer e-trust can increase, besides that Shopee also needs to add more contacts so that Shopee's e-service quality is getting better, and the most important thing is the bandwidth upgrade that will be impact on e-satisfaction.Keywords: e-loyalty; e-satisfaction; e-service quality; e-trust Abstrak: Tujuan dilakukannya penelitian ini adalah untuk mengetahui pengaruh antara e-trust dan eservice quality terhadap e-loyalty melalui e-satisfaction. Populasinya adalah seluruh konsumen Shopee di Kabupaten Sleman, sedangkan sampelnya adalah 100 konsumen Shopee dengan menggunakan teknik pengambilan sampel purposive dan accidental sampling. Tipe penelitian ini adalah eksplanatif dengan pendekatan kuantitatif. Analisis yang digunakan adalah analisis regresi linear berganda menggunakan software SPSS 25.0 for Windows dan uji mediasi (uji sobel). Hasil penelitian ini menunjukan bahwa etrust dan e-service quality berpengaruh positif secara parsial dan simultan terhadap e-satisfaction, dimana ketika bersama-sama e-service quality memiliki pengaruh yang paling besar terhadap e satisfaction. Variabel e-satisfaction dapat memediasi pengaruh e-trust terhadap e-loyalty secara signifikan dan dapat dikatakan sebagai variabel mediasi penuh (full-mediated), begitu juga dengan variabel e-satisfaction dapat memediasi pengaruh e-service quality terhadap e-loyalty secara signifikan dan dapat dikatakan sebagai variabel mediasi parsial. Berdasarkan hasil tersebut maka disarankan supaya Shopee dapat memasang iklan yang dapat menarik perhatian konsumennya sehingga e-trust konsumen Shopee bisa meningkat, selain itu Shopee juga perlu menambah narahubung supaya e-service quality Shopee semakin baik, dan yang paling penting adalah peningkatan bandwidth yang akan berdampak pada e-satisfaction. Kata Kunci: e-loyalty; e-satisfaction; e-service quality; e-trust
Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Loyalitas Konsumen dengan Kepuasan Konsumen sebagai Variabel Intervening (Studi pada Konsumen Waroeng Spesial Sambal cabang Banyumanik)
Authors: Apriliana Vika , Hidayat Wahyu 
Published: October 2022

Abstract: This study aims to know the impact of quality product and quality services on consumer loyalty as the intervening variable of Waroeng Special Sambal Bayumanik. The type of study is explanatory research, the population that used were all consumers of Waroeng Special Sambal Banyumanik and took 100 as sample with accidental sampling method and purposive sampling method. This study use quantitative analysis with validity test, reliability test, simple and multiple regression analysis, significant test (t-test and F test), path analysis with SPSS software version 25, and Sobel test. The result of this study shows that quality products, quality services, and consumer satisfaction have an impact on consumer loyalty and customer satisfaction is the main clout. Indirect value has a low impact compare with direct value. This result shows consumer satisfaction has a significant impact on consumer loyalty. Based on the result, the writer recommends to improve the services such as providing adequate parking lot, speed of service the menu, and providing a comfortable chair and table Keyword: Customer Loyalty: Customer Satisfaction; Intervening Variable; Product Quality; Services Quality Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan kualitas pelayanan terhadap loyalitas konsumen melalui kepuasan konsumen sebagai variabel interevning pada Waroeng Spesial Sambal cabang Banyumanik. Tipe penelitian ini adalah explanatory research, populasi dalam penelitian yaitu seluruh konsumen yang melakukan pembelian di Waroeng Spesial Sambal cabang Banyumanik dan mengambil sampel sebanyak 100 orang dengan teknik accidental sampling dan purposive sampling. Penelitian ini menggunakan aplikasi Software SPSS versi 25. Hasil penelitian ini menunjukkan bahwa kualitas produk, kualitas pelayanan dan kepuasan konsumen berpengaruh secara langsung terhadap loyalitas konsumen dan variabel yang memiliki pengaruh terbesar yaitu kepuasan konsumen terhadap loyalitas konsumen.Nilai”pengaruh”yang“secara”tidak”langsung”lebih”besar”daripada”pengaruh”secara ”langsung”menunjukkan”bahwa”secara”tidak”langsungkualitas”produk”dan.kualitas.pelayan melalui kepuasan konsumen mempunyai pengaruh signifikan terhadap loyalitas konsumen.Berdasarkan hasil.penelitian.penulis”menyarankan untuk meningkatkan pelayanan seperti menyediakan lahan parkir yang memadai, kecepatan dalam penyajian menu, dan penyediaan meja kursi yang nyaman. Kata kunci: Kualitas Produk; Kualitas Pelayanan; Kepuasan Konsumen; Loyalitas Konsumen
Pengaruh Perceived Quality Dan Perceived Value Terhadap Revisit Intention Melalui Satisfaction Sebagai Variabel Intervening (Studi pada Pengunjung Destinasi Wisata Museum Kretek Kudus)
Authors: Masithoh Dewi , Widiartanto Widiartanto 
Published: October 2022

Abstract: The research.aims that to discover the influence between perceivd quality and perceived value against the revisit intention through satisfaction. The population is all visitors in the Kretek Kudus Museum, and the sampling collection technique uses the purposive .and accidental sampling. The type of ostudy is explanatory research. The data analysis in this research use software SPSS 20.0 for Windows, which is conducted validity, reliability, coefficient correlation, coefficient determination, simple and multiple regression tests, significance ( T-test and F-test) and then Sobel test. The Sobel test result stated that the satisfaction fully mediates between perceivd quality and perceivd value against revisit intention. Based on the coefficient-correlation test's analysis result, the variable of perceived quality and perceived value against the satisfaction has a strong relationship. Based on the result, the writer suggests for Kretek Kudus Museum to improve staff performance and facilities' quality to get good visitor perception related to perceived quality. Besides that, it necessary to focus on visitor satisfaction by giving high service to get visitor satisfaction and interest in visiting Kretek Kudus Museum Keywords: Perceived Quality; Perceived.Value; Satisfaction;, Revisit Intention Abstrak: Tujuan dilakukannya penelitian ini adalah mengetahui pengaruh antara perceived quality dan perceived valu terhadap revisit intention melalui satisfaction. Populasinya adalah seluruh pengunjung Museum Kretek Kudus, sedangkan sampelnya adalah 100 orang pengunjung Museum Kretek Kudus dengan menggunakan teknik pengambilan sampel purposive dan accidental sampling. Tipe penelitian ini adalah explanatory research. Pengolahan data pada penilitian ini menggunakan software SPSS 20.0 for Windows, dimana dilakukan uji validitas, uji reliabilitas, uji koefisien korelasi, uji koefisien determinasi, uji regresi sederhana dan berganda, uji signifikansi (uji t dan uji F), kemudian uji sobel. Hasil uji Sobel menunjukkan bahwa satisfaction mampu memediasi penuh antara perceived quality dan perceived value terhadap revisit intention. Berdasarkan hasil analisis uji Koefisien korelasi variabel perceived quality dan perceived value terhadap satisfaction memilki hubungan yang kuat. Berdasarkan hasil tersebut maka disarankan agar Museum Kretek Kudus dapat meningkatkan kemampuan dalam meningkatkan kinerja staffnya, meningkatkan kualitas fasilitas yang ada sehingga persepsi pengunjung mengenai perceived quality baik, selain itu perlu memfokuskan pada kepuasan pengunjung dengan memberikan pelayanan yang tinggi sehingga akan menimbulkan satisfaction pada pengunjung dan berminat untuk mengunjungi Mueum Kretek Kudus. Kata kunci: Perceived Quality, Perceived Value, Satisfaction, Revisit Intention
Pengaruh Website Design dan E-Service Quality Terhadap E-Repurchase Intention Melalui E-Trust (Studi pada Pelanggan Lazada di FISIP Universitas Diponegoro)
Authors: Santoso Verensia Audre , Farida Naili 
Published: October 2022

Abstract: The goals of this research is to determine the effect ofawebsite design and e- service quality on e-repurchase intenton through e-trust. The population is all Lazada consumers at the Faculty ofaSocial and Political Sciences at Diponegoro University, while the sample is 100 Lazada consumers using purposive sampling. This type of research is explanatory research. Processing data in this study using SPSS 23.0 for Windows software, in which the reliability test, validity test, correlation coefficient test, determination coefficient test, simple and multiple regression test, significance test (t test and F test) and single test were carried out. The sobel test results state that e-trust partially mediates between website design andae-service quality on e-repurchase intention. Basedzon the results ofzthe analysis ofzthe variable coefficient test for website design and e-service quality on e-repurchase intention, it has a strong enough relationship. Basedaon these results, it is suggested that Lazada can improve the quality of website design, improve service quality and need to focus on customer satisfaction and increase the credibility that is owned so that consumers arise trust and are interested in making repeat purchases at Lazada. Keywords: Website design, E-service quality, E-trust, E-repurchase intention Abstrak: Penelitian ini ditujukan untuk mengetahui pengaruh antara website design dan e- service quality terhadap e-repurchase intention melalui e-trust. Populasi dalam penelitian ini adalah seluruh konsumen Lazada di Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro, sedangkan sampel dari penelitian ini adalah 100 konsumen Lazada dengan menggunakan teknik pengambilan purposive sampling. Tipe penelitian ini merupakan explanatory research. Pengolahan data pada penelitian ini menggunakan SPSS 23.0 for Windows, di mana dilakukan uji validitas, uji reliabilitas, uji koefisien korelasi, uji koefisien determinasi, uji regresi linear sederhana dan berganda, uji signifikansi (uji t dan uji F) dan uji sobel. Hasil uji sobel menyatakan bahwa e-trust memediasi parsial antara website design dan e-service quality terhadap e-repurchase intention. Berdasarkan hasil analisis uji koefisien variabel website design dan e-service quality terhadap e- repurchase intention memiliki hubungan yang cukup kuat. Berdasarkan hasil tersebut maka disarankan agar Lazada dapat meningkatkan kualitas website design, meningkatkan kualitas layanan serta perlu memfokuskan terhadap kepuasan konsumen dan meningkatkan kredibilitas yang dimiliki sehingga konsumen timbul kepercayaan dan berminat untuk melakukan pembelian ulang di Lazada.Kata kunci: Website design, E-service quality, E-trust, E-repurchase intention.
Pengaruh Celebgram Dan Diskon Terhadap Keputusan Pembelian Melalui Citra Merek Sebagai Variabel Intervening (Studi Kasus Pada Konsumen Maybelline Store Paragon)
Authors: Rohmah Maharani Nur , Dewi Reni Shinta 
Published: October 2022

Abstract: At this time, the competition for cosmetic products is increasing. In an effort to increase purchases Maybelline uses elements of celebgram and discounts. Sales turnover at the Maybelline store Semarang has fluctuated in the years 2017-2019. This study aims to determine the effect of Celebgram and Discount on Purchasing Decisions through Brand Image as an Intervening Variable (Case study on Maybelline Paragon store Semarang).The results showed that celebgram had an effect on image, discounts had an effect on brand image, celebgram had an effect on purchase decisions, discounts had an effect on purchasing decisions, brand image on purchasing decisions, celebgram had an effect on purchasing decisions through brand image as an intervening variable, and discounts had an effect on decisions purchasing through brand image as an intervening variable.The data analysis technique used the PLS 3.0 application and single analysis.Keywords: Celebgram; Discount; brand image and Purchase decision Abstrak: Pada saat ini ketatnya persaingan produk kosmetik yang semakin menigkat. Dalam upaya meningkatkan pembelian Maybelline mengggunakan unsur celebgram dan diskon. Omset penjualan pada Maybelline store Semarang mengalami fluktuatif pada tahun 2017-2019. Penelitian ini bertujuan untuk mengetahui pengaruh Celebgram dan Diskon Terhadap Keputusan Pembelian melalui Citra Merek sebagai Variabel Intervening (Studi kasus pada konsumen Maybelline Store Paragon).Hasil penelitian menunjukkan bahwa celebgram berpengaruh terhadap citra, diskon berpengaruh terhadap citra merek, celebgram berpengaruh terhadap keputusan pembelian, diskon berpengaruh terhadap keputusan pembelian, citra merek terhadap keputusan pembelian, celebgram berpengaruh terhadap keputusan pembelian melalui citra merek sebagai variabel intervenning, dan diskon berpengaruh terhadap keputusan pembelian melalui citra merek sebagai variabel intervenning. Teknik analisis data menggunakan aplikasi PLS 3.0 serta analisis sobel.Kata kunci: Celebgram, Discount¸ Citra merek dan Keoutusan Pembelian