bluuebunny/crossref_metadata_2025_split huggingface dataset:
Pneumosinus dilatans: Our experience and literature review
Authors: Tarabichi Shirley , Patrascu Elena , Sarafoleanu Codrut 
Published: February 2023

Abstract
Pneumosinus dilatans (PSD) is a rare disorder that causes aberrant paranasal sinus dilation. Pneumosinus dilatans is typically benign and asymptomatic, without any evidence of bone destruction or pathologic changes in the underlying mucosa. Localized discomfort, headaches, facial paraesthesia and deformities, sensory deficits, olfactory loss, and ocular abnormalities are common complaints. The diagnosis of PSD is confirmed by the radiological investigations. The surgical treatment’s objective is to return both form and function of the affected sinus to normal.
We briefly present our experience with pneumosinus dilatans and discuss the characteristics of this disease based on the specialised literature.
Peripheric and central smell regions in patients with chronic rhinosinusitis with nasal polyps: An MRI evaluation
Authors: Sencan Ziya , Muluk Nuray Bayar , Inal Mikail , Erkmen Selmin Perihan Komurcu , Comert Ela 
Published: February 2023

Abstract

OBJECTIVE. We evaluated the effect of olfactory deficiency caused by sinonasal polyposis using a magnetic resonance imaging (MRI) evaluation.

MATERIAL AND METHODS. In this retrospective study, 33 adult patients with bilateral chronic rhinosinusitis with nasal polyps (CRSwNP) (Group 1) and 30 healthy subjects without nasal polyps (Control, Group 2) were included. On coronal T2 weighted SPIR images of the MRI, the olfactory bulb (OB) volume and the olfactory sulcus (OS) depth were measured; the same action was performed on the axial T1 weighted images, for the corpus amygdala and insular gyrus areas.

RESULTS. OB volume, insular gyrus and corpus amygdala areas of the CRSwNP group were significantly lower than those in the control group (p<0.05). In the CRSwNP group, there were positive correlations between OB volumes, OS depths, and insular gyrus areas and corpus amygdala areas bilaterally (p<0.05). In females, bilateral insular gyrus areas decreased compared to the males (p<0.05). When polyp duration got longer, the right corpus amygdala area decreased (p<0.05). In older patients with a CRSwNP, the left corpus amygdala area decreased (p<0.05).

CONCLUSION. OB volume was found to be smaller in the CRSwNP group. We think that the OB volume has decreased primarily due to decreased transfer of odor particles (sensory input) related to nasal obstruction and inflammation in the presence of nasal polyps. After OB volume shrinkage, the insular gyrus and corpus amygdala areas shrink due to the decreased data transfer to the central odor system. In patients with nasal polyps, olfactory functions may improve after endoscopic sinus surgery.
ANALISA VALUASI PERUSAHAAN PERDAGANGAN ELEKTRONIK (E-COMMERCE) PT BUKALAPAK.COM TBK.
Authors: Irawan Ade , Setijaningsih Herlin Tundjung 
Published: February 2023

Pandemi Covid-19 yang melanda dunia sejak tahun 2020 juga berdampak terhadap Indonesia, yang mengalami pertumbuhan ekonomi negatif (kontraksi) pada tahun tersebut. Namun demikian, ekonomi internet masih bertumbuh 18% pada tahun 2020, dan bertumbuh lagi sebesar 49% pada tahun 2021. Bukalapak bahkan mencatat sejarah pada tahun 2021 sebagai perusahaan startup teknologi (e-commerce) unicorn pertama yang melakukan IPO di Bursa Efek Indonesia, meraih dana terbesar melalui IPO, dan menarik investor dalam jumlah terbanyak. Namun demikian kesuksesan Bukalapak pada saat IPO, tidak diikuti dengan kinerja harga saham setelah IPO, yang terus mengalami penurunan. Untuk itu, penelitian ini bertujuan untuk melakukan penilaian atas valuasi dari saham Bukalapak pada saat IPO. Metode yang dilakukan adalah dengan metode penilaian relatif atau pasar dengan membandingkan rasio EV/TPV dengan indikator yang setara yaitu Adj. EV/Adj. GMV terhadap beberapa perusahaan pembanding yang sejenis. Perusahaan pembanding tersebut dipilih dari beberapa perusahaan sejenis di luar negeri, mengingat di Indonesia belum ada perusahaan sejenis yang melakukan IPO di Bursa Efek Indonesia. Hasilnya adalah valuasi dari saham Bukalapak saat IPO secara relatif lebih murah dibandingkan rata-rata valuasi perusahaan pembanding.

The Covid-19 pandemic that has hit the world since 2020 also has an impact on Indonesia, which experienced negative economic growth (contraction) in that year. However, the internet economy was still growing by 18% in 2020, and again by 49% in 2021. Bukalapak even made history in 2021 as the first unicorn technology (e-commerce) startup company to conduct an IPO on the Indonesia Stock Exchange, winning largest funds through IPOs, and attracted the largest number of investors. However, Bukalapak's success at the time of the IPO was not followed by the performance of the stock price after the IPO, which continued to decline. For this reason, this study aims to evaluate the valuation of Bukalapak's shares at the time of the IPO. The method used is the relative or market valuation method by comparing the EV/TPV ratio with an equivalent indicator, namely Adj. EV/Adj. GMV against several similar comparable companies. The comparable companies were chosen from several similar companies abroad, considering that in Indonesia there has been no similar company that has conducted an IPO on the Indonesia Stock Exchange. The result is that the valuation of Bukalapak's shares at the IPO is relatively cheaper than the average valuation of the comparable companies.
CREATIVE MANAGEMENT STRATEGY IN CREATIVEPRENEURSHIP
Authors: Marizar Eddy Supriyatna , Widjaja Indra , Mutiara Maitri Widya 
Published: February 2023

Manajemen kreatif merupakan sinergi antara manajemen dan kreativitas yang bertujuan untuk meningkatkan daya saing bisnis. Istilah manajemen kreatif belum banyak dikenal, bahkan jarang dipelajari dalam ilmu manajemen, walaupun secara praktis telah digunakan dalam praktika entrepreneurship. Manajemen dan kreativitas memiliki tujuan dan luaran yang berbeda, sehingga dianggap saling bertentangan. Fenomena dalam entrepreneurship, kedua disiplin ilmu tersebut cenderung dapat bersinergi dalam praktika. Penelitian ini bertujuan untuk menemukan formula strategi manajemen kreatif sebagai model pendekatan baru yang dapat diaplikasikan dalam creativepreneurship. Analisis manajemen kreatif ini menggunakan pendekatan kajian kualitatif dan multidisiplin yang sudah diujicobakan dalam berbagai kajian manajemen, desain, entrepreneurship, model pembelajaran, dan riset aplikatif. Esensinya, di dalam praktika entrepreneurship manajemen tanpa kreativitas akan menghasilkan kinerja yang kaku, ide yang hanya dibatasi logika, dan formalistik. Kreativitas dapat memerdekakan di dalam mengambil keputusan, penyusunan strategi dengan gagasan baru yang tidak dibatasi logika. Kreativitas cenderung menggunakan imajinasi di dalam mencari solusi, sehingga mampu menghasilan solusi yang berbeda dan baru. Kreativitas lebih lentur dalam pengambilan keputusan. Penelitian ini menawarkan satu formula baru berupa model strategi manajemen kreatif yang dapat diaplikasikan dalam praktika creativepreneurship.

Creative management is a synergy between management and creativity which aims to increase business competitiveness. The term creative management is not widely known, even rarely studied in management science, although practically it has been used in entrepreneurship practice. Management and creativity have different goals and outcomes, so they are considered contradictory. Phenomena in entrepreneurship, the two disciplines tend to be able to synergize in practice. This study aims to find a creative management strategy formula as a new approach model that can be applied in creativepreneurship. This creative management analysis uses a qualitative and multidisciplinary study approach that has been tested in various management studies, design, entrepreneurship, learning models, and applied research. In essence, in the practice of entrepreneurship management without creativity will produce rigid performance, ideas that are only limited by logic, and are formalistic. Creativity can be liberating in making decisions, formulating strategies with new ideas that are not limited by logic. Creativity tends to use imagination in finding solutions, so that it is able to produce different and new solutions. Creativity is more flexible in decision making. This research offers a new formula in the form of a creative management strategy model that can be applied in creativepreneurship practice.
PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION, MEDIASI BRAND TRUST DAN BRAND ATTITUDE PADA PRODUK SKINCARE
Authors: Wijaya Valentino , Keni Keni 
Published: February 2023

Peningkatan penjualan produk kecantikan bernilai sangat tinggi pada tahun 2020 hingga 2021, dan penjualan terbesar terjadi di online shop. Terdapat beragam strategi pemasaran yang menjadi alternatif bagi sebuah merek untuk meningkatkan intensi membeli. Instagram merupakan salah satu platform yang sukses di Indonesia karena menghasilkan engagement dan reach yang besar, sehingga banyak merek memillih untuk melakukan pemasaran melalui Instagram. Terdapat beragam strategi pemasaran yang menjadi alternatif bagi sebuah merek, diantaranya adalah eWOM, social media marketing yang juga dapat meningkatkan intensi membeli melalui brand image dan brand trust, celebrity endorsement yang dapat mempengaruhi purchase intention secara tidak langsung melalui consumer attitude terhadap endorser credibility, brand credibility, dan brand attitude. Tujuan penelitian ini adalah untuk menunjukkan apakah celebrity endorsement pada Instagram berpengaruh terhadap trust dan attitude terhadap sebuah merek skincare, serta apakah brand trust dan brand attitude dapat mempengaruhi intensi membeli produk skincare. Studi ini merumuskan 5 hipotesis yang akan diuji dengan Partial Least Squares – Structural Equation Modeling (PLS-SEM) menggunakan software SmartPLS 3.3.0 Sampel yang diperoleh sebanyak 175 sampel, tetapi hanya 123 sampel yang valid. Penelitian ini menyimpulkan bahwa celebrity endorsement mempengaruhi brand attiitude dan brand trust, dan brand attitude memiliki pengaruh yang paling besar terhadap intensi membeli.

The increase in sales of beauty products is very high in 2020 to 2021, and the largest sales occur in online shops. There are many marketing strategies that a brand can use to increase purchase intention. Instagram is one of the most successful platforms in Indonesia, as it generates high engagement and reach, thereby so many brands have chosen to do marketing on this platform. There are many marketing strategies that brands can do, including eWOM, social media marketing which will increase purchase intentions through brand image and brand trust, celebrity endorsements that can influence purchase intention indirectly through consumer attitudes, endorser credibility, brand attitudes, and brand credibility. This study aims to determine whether celebrity endorsement on Instagram affect a person's beliefs and attitudes towards a brand of skin care products, as well as whether brand trust and brand attitude can affect purchase intention of skin care products. This study proposes 5 hypotheses and data analyzes will be conducted by using Partial Least Squares – Structural Equation Modeling (PLS-SEM) using SmartPLS 3.3.0 software. The samples collected were 175 samples which were obtained by using the online questionnaire method, but only 123 samples were valid. This study found that celebrity endorsement significantly affects brand trust and brand attitude, and brand attitude has the largest role on purchase intention.
CUSTOMER BRAND ENGAGEMENT DAN BRAND EXPERIENCE UNTUK MEMPREDIKSI BRAND LOYALTY SKINCARE LOKAL: VARIABEL BRAND TRUST SEBAGAI VARIABEL MEDIASI
Authors: Yolanda Vellisa , Keni Keni 
Published: February 2023

Penelitian ini bertujuan untuk mengkaji pengaruh brand experience, customer brand engagement, dan brand trust sebagai prediktor brand loyalty, dan juga untuk memahami peran mediasi brand trust dalam prediksi customer brand engagement terhadap brand loyalty serta brand experience terhadap brand loyalty. Penelitian ini merupakan penelitian deskriptif dengan pendekatan cross-sectional dalam proses pengumpulan data. Terdapat sebanyak 211 kuesioner valid yang terkumpul dengan metode non-probability sampling dan teknik pemilihan sampel menggunakan convenience sampling. Selanjutnya, analisis data dilakukan dengan metode Partial Least Square-Structural Equation Modelling. Berdasarkan hasil analisis data, dapat disimpulkan bahwa customer brand engagement dapat memprediksi brand loyalty secara positif, sedangkan brand experience tidak dapat memprediksi brand loyalty secara positif. Selanjutnya, customer brand engagement dan brand experience dapat memprediksi brand trust secara positif, brand trust dapat memprediksi brand loyalty secara positif, dan brand trust merupakan mediator prediksi customer brand engagement dan brand experience terhadap brand loyalty.

The purpose of this study is to examine the role of customer brand engagement, brand trust, and brand experience as predictors of brand loyalty, and also to study the role of brand trust in mediating predictions of brand experience on brand loyalty and customer brand engagement on brand loyalty. This study is a descriptive study with a cross-sectional in the data collection process. This study also uses non-probability sampling method and the sample selection technique using convenience sampling. Furthermore, the data that was collected was analyzed using the PLS-SEM method. This study concluded that customer brand engagement can positively predict brand loyalty, while brand experience cannot positively predict brand loyalty. Furthermore, customer brand engagement and brand experience can positively predict brand trust, brand trust can positively predict brand loyalty, and brand trust can mediate predictions of customer brand engagement and brand experience on brand loyalty.
EKUITAS MEREK HOTEL BERBINTANG DI JAKARTA: PERAN KESADARAN MEREK, ASOSIASI MEREK, PERSEPSI KUALITAS DAN LOYALITAS MEREK
Authors: Litto Vincy , Selamat Frangky 
Published: February 2023

Penelitian ini mengkaji peran asosiasi merek, kesadaran merek, loyalitas merek dan persepsi kualitas untuk membangun ekuitas merek pada industri perhotelan di Jakarta. Sebagaimana diketahui, ekuitas merek merupakan keunggulan kompetitif dan aset strategis bagi perusahaan dalam jangka panjang. Oleh karenanya pemasar memberikan perhatian pada isu terkait ekuitas merek. Populasi yang diteliti adalah pelanggan hotel di Jakarta. Metode pemilihan sampel yang digunakan adalah nonprobabilitas berupa convenience sampling. Ukuran sampel sebesar 100 responden di Jakarta yang merupakan pelanggan hotel minimal berbintang tiga yang memiliki frekuensi menginap minimal sekali dalam setahun. Data dianalisis dengan Partial Least Square Structural Equation Modelling (PLS SEM) dengan bantuan program statistik SmartPLS. Hasil analisis memperlihatkan bahwa asosiasi merek, persepsi kualitas dan loyalitas pelanggan memiliki peran secara positif dan signifikan terhadap ekuitas merek, sementara kesadaran merek berperan positif namun tidak signifikan. Hasil penelitian ini diharapkan dapat memberikan manfaat bagi pemasar hotel berbintang tiga, empat dan lima untuk membangun ekuitas merek berbasis pada asosiasi, kesadaran dan loyalitas pelanggan terhadap merek.

This study aims to analyze the role of brand association, brand awareness, brand loyalty and perceived quality to build brand equity in the hotel industry in Jakarta. As is known, brand equity is a competitive advantage and strategic asset for a company in the long run. Therefore, marketers pay attention to issues related to brand equity. The population is hotel customers in Jakarta. The sample selection method used is non-probability with convenience sampling technique. The sample size is 100 respondents in Jakarta who are customers of at least three-star hotels who have a frequency of staying at least once a year. The data analysis technique used was Partial Least Square Structural Equation Modeling (PLS SEM) by using SmartPLS statistical program. This study showed that perceived quality, brand associations and customer loyalty have a positive and significant role on brand equity, while brand awareness has a positive but not significant role. This study is expected to assist marketers of three, four and five star hotels to build brand equity based on association, awareness and customer loyalty.
ANTESEDEN WILLINGNESS TO BUY: STUDI EMPIRIS PADA KONSUMEN PRODUK PRIVATE LABEL SUPERINDO DI BEKASI
Authors: Gauwtama Kevin , Briliana Vita 
Published: February 2023

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh store image, familiarity with PLB, terhadap PLB perceived quality, PLB perceived risk, price counciousness, dan hubungan terhadap attitude toward PLB. Yang kemudian pada akhirnya dapat dianalisa hubungannya dengan willlingness to buy PLB oleh konsumen gerai ritel Superindo di Bekasi. Objek penelitian ini adalah produk private label Superindo. Pemilihan sampel menggunakan metode purposive sampling sebanyak 202 data yang merupakan konsumen yang pernah melakukan transaksi pembelian terhadap produk private label Superindo dan diperoleh melalui penyebaran kuisioner. Metode yang digunakan pada penelitian ini adalah dengan menggunakan structural equation modeling (SEM) AMOS. Temuan penelitian ini bahwa variabel store image tidak berpengaruh terhadap variabel perceived quality maupun perceived risk, dan variabel perceived risk tidak memiliki pengaruh terhadap attitude toward PLB pada pelanggan Superindo di Bekasi. Pengaruh PLB perceived quality terhadap attitude toward PLB tertinggi dibandingkan PLB perceived risk dan price counciousness.

The purpose of this study was to determine and analyze the effect of store image, familiarity with PLB, on PLB perceived quality, PLB perceived risk, price consciousness, and the relationship to attitude toward PLB. Which in the end can be analyzed in relation to the willlingness to buy PLB by consumers of Superindo retail outlets in Bekasi. The object of this research is Superindo's private label product. The sample selection using purposive sampling method as much as 202 data which are consumers who have made purchases of Superindo private label products and obtained through the distribution of questionnaires. The method used in this research is to use structural equation modeling (SEM) AMOS. The findings of this study are that the store image variable has no effect on the perceived quality and perceived risk variables, and the perceived risk variable has no effect on the attitude toward PLB for Superindo customers in Bekasi. The effect of PLB perceived quality on attitude toward PLB is highest compared to PLB perceived risk and price consciousness
PENGARUH PRODUCT QUALITY, ATTITUDE OF CUSTOMERS DAN PERCEIVED BEHAVIORAL CONTROL TERHADAP PURCHASE INTENTION PADA UMKM PRODUK KUE
Authors: Johari Calvin , Keni Keni 
Published: February 2023

Penelitian ini memiliki tujuan untuk menganalisa apakah variabel product quality, attitude of customers serta perceived behavioral control memiliki pengaruh terhadap variabel dependen yaitu purchase intention pada UMKM produk kue. Penelitian ini menggunakan populasi dari seluruh konsumen UMKM produk kue. Sample dari penelitian ini dikumpulkan dengan cara convenience sampling yang menghasilkan 172 responden yang dijadikan sample penelitian ini yang sesuai dengan kriteria yang diinginkan peneliti. Metode analisis data yang digunakan di penelitian ini adalah SEM (Structural Equation Model) dan uji hipotesis pada software SmartPLS. Hasil dari penelitian ini menyimpulkan bahwa variabel product quality, attitude of customers dan perceived behavioral control memiliki pengaruh yang positif dan signifikan terhadap variabel dependen purchase intention.

Industry performance in the food and beverage sector is one of the leading industries and continues to experience movement resulting in creating a very tight competition. Every business is competing to win the hearts of consumers and be the best in their industry. Therefore, an analysis is needed that will produce a strategy for business in carrying out their operations. This research has the objective to analyze the variables of product quality, attitude of customers and perceived behavioral control have influence to the dependent variable which is purchase intention at Small and Medium Enterprise (SME) that provides cake. This research using the population of all customers at Small and Medium Enterprise (SME) that provides cake. The sample from this research was collected by convenience sampling and there were 172 respondents who were used as samples in this study. Respondents from this research were all consumers of Small and Medium Enterprise (SME) cake products. The data analysis method that used in this research are SEM (Structural Equation Model) and hypothesis testing on SmartPLS software. The result of this research concludes that the variables of product quality, attitude of customers
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN EFIKASI DIRI TERHADAP KEINOVATIFAN GURU DI PROVINSI BANTEN
Authors: Eko Eko Pramono , Notosudjono Didik , Tukiran Martinus 
Published: February 2023

Guru merupakan garda terdepan untuk meningkatkan mutu pendidikan dan menciptakan sumber daya manusia yang kompetitif dan berkarakter. Di era 4.0 seorang guru harus mampu meningkatkan keinovatifan sehingga dapat menuangkan ide-ide inovatif. Tujuan penelitian ini untuk mendapatkan informasi tentang upaya dan strategi dalam meningkatkan keinovatifan guru dengan melihat pengaruh antara kepemimpinan transformasional dan efikasi diri terhadap keinovatifan guru. Penelitian ini dilakukan pada guru agama Buddha di Provinsi Banten dengan jumlah populasi sebanyak 112 guru. Penentuan sampel dilakukan dengan teknik proporsional random sampling dan rumus Taro Yamane diperoleh sampel penelitian 87 guru. Penelitian ini menggunakan metode survei dengan pendekatan Analisis Jalur menggunakan PLS-SEM. Metode pengumpulan data dilakukan dengan menyebarkan angket. Hasil penelitian menerangkan bahwa: 1) terdapat pengaruh positif langsung dan signifikan antara kepemimpinan transformasional terhadap keinovatifan guru; 2) terdapat pengaruh positif langsung dan signifikan efikasi diri terhadap keinovatifan guru. Penelitian ini menyumbangkan wawasan dalam meningkatkan keinovatifan guru melalui penguatan variabel-variabel yang menunjukkan pengaruh, seperti; kepemimpinan transformasional dan efikasi diri. Hasil penelitian ini diharapkan dapat menemukan upaya dan strategi dalam meningkatkan keinovatifan guru di Provinsi Banten.

Teachers are at the forefront in supporting the quality of education and forming students who are competitive and have character. In the 4.0 era, a teacher must be able to increase innovativeness so that he can express innovative ideas. The purpose of this study was to obtain information about efforts and strategies to increase teacher innovation by looking at the influence of transformational leadership and self-efficacy on teacher innovation. This research was conducted on Buddhist teachers in Banten Province with a total population of 112 teachers. Sampling was determined using a simple random technique and followed by the Taro Yamane formula resulting in a sample of 87 Buddhist teachers. The research method uses Path Analysis through the PLS-SEM approach. The method of data collection is done by distributing questionnaires. The results of the study explain that there is a direct and significant positive influence of transformational leadership variables on teacher innovativeness; Furthermore, there is a direct and significant positive influence of self-efficacy variables on teacher innovation. This research contributes insights in increasing teacher innovation through strengthening variables that show influence, such as; transformational leadership variables and self-efficacy variables. The results of this study are expected to find efforts and strategies to increase the innovativeness of teachers in Banten Province.