POTENSI MEMBANGUNKAN PROGRAM HOMESTAY DAN PENGLIBATAN KOMUNITI DI PULAU GAYA, KOTA KINABALU, SABAH, MALAYSIA
Authors: Hairal Harhamsah , Hussin Rosazman 
Published: February 2023

ABSTRACT
In general, the Homestay program and community involvement is one of the initiatives to develop rural communities especially in Sabah and Malaysia. This is because the implementation of the program contributes in the increase of Malaysia’s economic income as well as helps to improves socio-economy of community members that involved. Therefore, in order to implement the development of Homestay Program in Pulau Gaya, there are several factors that must be examined and considered to proves whether Pulau Gaya has the potential for the development of Homestay Program. Hence, this study aims to identify the potential of developing Homestay Program and the involvement of community members in Pulau Gaya, Kota Kinabalu, Sabah, Malaysia. In this study, researcher has applied Mixed Methods in data collection process. Through quantitative methods, researcher has conducted a questionnaire on 150 respondents including the head of the household or their representative. Meanwhile, in qualitative method, the researcher has interviewed 15 informants (Stakeholders) based on purposive sampling. As result of this study, it can be said that the potential to develop a homestay program and the involvement of community members is high based on the questionnaire data which shows that 101 people or 67.33 percent of respondents agreed to participate in the homestay program. In addition, SWOT analysis also shows that Pulau Gaya community members have the potential to develop homestay program because the aspect of strengths and opportunities in the SWOT analysis shows higher results than the aspects of weaknesses and threats. This shows that Pulau Gaya community members has higher potential. For that reason, the result of this study shows that Pulau Gaya has the potential to develop a homestay program due to the involvement of community members.

ABSTRAK
Program homestay dan penglibatan ahli komuniti merupakan salah satu inisiatif membangunkan komuniti di luar bandar di Sabah dan Malaysia amnya. Ini kerana, pelaksanaan program homestay merupakan penyumbang kepada peningkatan pendapatan ekonomi negara dan sekaligus membantu meningkatkan sosioekonomi ahli komuniti yang terlibat. Dalam hal ini, bagi merealisasikan pembangunan program homestay di Pulau Gaya terdapat beberapa faktor yang yang harus diteliti dan diambil kira bagi membuktikan sama ada Pulau Gaya berpotensi untuk pembangunan program homestay. Oleh itu, kajian ini cuba melihat potensi membangunkan program homestay dan penglibatan ahli komuniti di Pulau Gaya, Kota Kinabalu, Sabah, Malaysia. Pengumpulan data kajian ini, penyelidik telah mengaplikasikan kaedah mixed methods. Melalui kaedah kuantitatif penyelidik telah melakukan soal selidik ke atas 150 responden iaitu ketua isi rumah atau wakil mereka. Manakala, kaedah kualitatif penyelidik telah menemubual 15 informan (Stakeholder) berdasarkan persampelan bertujuan. Hasil kajian ini, menunjukkan potensi membangunkan program homestay dan penglibatan ahli komuniti adalah tinggi berdasarkan data soal selidik iaitu menunjukkan sebanyak 101 orang atau 67.33 peratus responden bersetuju untuk menyertai program homestay. Di samping itu, melalui analisis SWOT juga menunjukkan bahawa ahli komuniti Pulau Gaya berpotensi membangunkan program homesray kerana, aspek kekuatan dan peluang dalam analisis SWOT menunjukkan lebih tinggi berbanding aspek kelemahan dan ancaman. Hal ini, menunjukkan bahawa ahli komuniti Pulau Gaya mempunyai potensi yang tinggi. Oleh itu, hasil kajian ini menujukkan bahawa Pulau Gaya mempunyai potensi membangunkan program homestay disebabkan adanya penglibatan ahli komuniti.