bluuebunny/crossref_metadata_2025_split huggingface dataset:
INFLUENCE OF INVENTORY MANAGEMENT ON PERFORMANCE OF THE PRIVATE COMMERCIAL BANKS IN KENYA
Authors: Kithae Samuel , Achuora Dr. John 
Published: January 2023

Purpose: The goal of the study was to examine the influence of inventory management on performance of private commercial banks in Kenya, with an aim of making recommendations on proper use of inventory management practices.Methodology: This research study adopted a descriptive research design approach. The researcher preferred this method because it allowed an in-depth study of the subject. The target population was all the 220 procurement officers in the private commercial banks in Kenya. From the three strata, a sample of 142 respondents was selected using simple random sampling. Data was collected using self-administered questionnaires. The data collected was analyzed by use of descriptive and inferential statistics. Multiple regression model was used to show the relationship between the dependent variable and the independent variables.Results: In regard to information technology, the regression coefficients of the study show that it has a significant influence of 0.752 on performance of private commercial banks. Second in regard to warehouse management system, the regression coefficients of the study show that it has a significant influence of 0.156 on performance of private commercial banks.With regard to the third objective, the regression coefficients of the study show inventory cycle counting has a significant influence of 0.06 on performance of private commercial banks. Lastly, in regard to the fourth objective, the regression coefficients of the study show warehousing management system has a significant influence of 0.02 on performance of private commercial banks.Conclusion: The findings of the study concluded that information technology, inventory control techniques, inventory cycle counting and warehousing management system have a positive relationship with performance in private commercial banks.Policy recommendation: the study recommended that private institutions should embrace inventory management practices so as to improve their performance and further researches should to be carried out in other private institutions to find out if the same results can be obtained.
INFLUENCE OF INNOVATION STRATEGIES ON PERFORMANCE OF INTERNET SERVICE PROVIDER COMPANIES IN NAIROBI KENYA
Authors: Kanyi Eric Gachari , Kihara Allan 
Published: January 2023

Purpose: The main aim of this study was to assess the influence of innovation strategies on performance of Internet Service Provider Companies in Nairobi Kenya. The study specifically aims at assessing the influence of product innovation, process innovation, market innovation and technological innovation on performance of Internet Service Provider Companies in Nairobi Kenya. Despite the substantial number of empirical studies in strategic management, research on the relationship between innovation strategies and firm performance has not yet reached a definitive consensus on whether firms are better off remaining focused or diversifying in different businesses.
Methodology: The study adopted the Diffusion of Innovation Theory, Technology Acceptance Model, Resource Based View, Herman Kahn Scenario Thinking Theory and Theory of disruptive innovation. This research used a descriptive survey design. The study population was 228 managers from Marketing, IT, Product Development and Business Intelligence drawn from the 60 internet Service provider companies licensed by Communication Authority of Kenya. The study adopted stratified sampling technique. The sample size was 146 respondents. This study used primary data obtained from the original sources using questionnaires. Data collected from the questionnaires was converted from responses to quantitative format for ease in analysis using statistical package for social sciences (SPSS). The statistics generated was descriptive statistics which included frequencies and percentages and inferential statistics which included a multiple linear regression. A multiple linear regression model was used to show the relationship between the dependent and independent variables.
Findings: The study revealed that product innovation strategy, process innovation strategy, market innovation strategy and technological innovation strategy positively and significantly influence performance of Internet Service Provider Companies in Nairobi Kenya.
Unique contribution to theory, practice and policy: Based on the findings, study recommended that Internet Service Provider Companies in Nairobi, Kenya should stipulate policies that provide and enhance platforms for marketing innovation so as to improve performance in the internet service provider companies. There is need also to invest in marketing innovation strategies including pricing, future customer engagement, product placement and product promotional avenues so as to improve performance in the internet service provider.
ROMANO-PARTHIAN MACHINATIONS FROM CARRHAE TO THE ASSASSINATION OF JULIUS CAESAR
Authors: GRAHAM DARYN 
Published: January 2023

Purpose: The purpose of this article is to reveal the scheming and plotting behind the veneer of the narrative of an earth-changing era in Roman history, in a new way, by demonstrating that Roman and Parthian worlds influenced, and impinged upon, each other in ways not always covered in extant modern literature.
Methodology: The methodology applied throughout this article is that of historical analysis, using ancient sources in light of modern scholarship. However, this is done in a unique, learned sense, in that it seeks to look at the period covered by this article in a more broad sense geographically than most treatments on the Late Republic do, but doing so still by focussing upon an aspect of history, namely the historical interchange between Rome and Parthia.
Findings: This article finds that Roman politics was not performed in a vacuum. Rather, it existed in a world where examples, and precedents, inspired a range of remonstrations, and official duties. Thus, it is shown that the worlds of Rome and Parthia were closer, politically, than is often recognised during the period covered by this article.
Information Technology - A Veritable Tool For National Development
Authors: Musa Bweseh Benjamin , Maihankali Munura 
Published: January 2023

Purpose: Information Technology has become an indispensable tool in the achievement of remarkable feats - advances in health, agriculture, education, effective and efficient business solutions in the western world; whereas, in the African domain, only meager efforts has been made to exploit and leverage the merits of IT. The focus of this paper is to elucidate the concept of IT, its evolution, and challenges in the African setting; and ultimately a roadmap is proffered on how to leverage IT for National development.Methodology: To produce tangible inferences tailored at the solutions to the challenges mitigating the optimal utility of IT in the African setting, relevant data focused on IT, its evolution, challenges, advances, current state, and usage were gathered from literature most relevant to the subject matter via eBooks, articles, and first-hand observation. The modeled concept here constitutes a discuss on the meaning and applications of IT; the evolution of IT; a survey of national development constraints of African countries, threats and impediments to IT utility in the African domain; and ultimately a roadmap for IT in improving National development with better policies in Africa.Results: Based on the problem domain, the findings of this study imply that the drawbacks to the optimal utility of IT in the African setting are primarily socially induced, economic-related, driven by lagging policies, and less of technicalities or gadgetry. The proffered solutions focus on the adjustment of regulations, policies, and individual efforts that promote healthy IT practices to facilitate National development.Unique contribution to theory, policy and practice: This study brings to light the major drawbacks mitigating the leveraging of IT in National development in the African setting; it further demonstrates that a blend of an adjustment of policies and regulations, and healthy IT practices/habits by individual as novel approach play a key role in curbing the challenges in question and ultimately yield a significant improvement in the utility of IT in fostering National Development in the African setting.
Hipertexto e suporte digital: novas formas de leitura
Authors: Rodrigues Daniele Nunes , Fachin Paulo 
Published: January 2023

O crescente uso das mídias digitais no nosso cotidiano possibilitou mostrar como a manifestação da linguagem está se modificando. Por isso, este trabalho buscou discutir como os novos suportes ligados a tecnologias digitais estão modificando a prática da leitura, focando em uma tipologia de texto muito recorrente nas Internet: O hipertexto. Com uma estrutura que possibilita uma maior interação (leitor-autor-texto) e que o leitor seja mais ativo na sua leitura, o hipertexto proporciona um vislumbre de como os novos textos diferenciam-se dos textos impressos. Como fundamentação teórica, recorremos a concepção de gênero postulada por Bakhtin (2003), as reflexões sobre suporte de Marcuschi (2003) e Araujo (2006), e as concepções de hipertexto a partir de Koch (2007) e Coscarelli (2005) e a análise de um enunciado. Neste artigo constatamos a diferenciação do suporte impresso/offline e online e como isso influencia na caracterização do gênero/enunciado. Assim como o hipertexto e suas características possibilitam uma nova forma de leitura, de maneira mais ativa e interativa.

ABSTRACT

The growing use of digital media in our daily lives has made it possible to show how the manifestation of language is changing. Therefore, this work sought to discuss how the new supports linked to digital technologies are modifying the practice of reading, focusing focusing on what the object of this research is: The hypertext. With a structure that allows a greater interaction (reader-author-text) and the reader can be more active in their reading, hypertext provides a glimpse of how new texts differ from printed texts. As a theoretical foundation, we resort to the concept of genre postulated by Bakhtin (2003), the reflections on support from Marcuschi (2003) and Araujo (2006), and the concepts of hypertext from Koch (2007) and Coscarelli (2005) and the analysis of a statement, a blog post that with its features and elements make it a hypertext. In this article, we could see the difference between printed/offline and online support and how this influences the characterization of the genre/utterance. As well as hypertext and its characteristics enable a new way of reading, in a more active and interactive way.
Recursos estratégicos no setor de serviços: Um estudo sobre a diferenciação entre as nutricionistas da cidade de Maringá
Authors: Bastos Marina de Souza , Augusto Cleiciele Albuquerque 
Published: January 2023

O objetivo deste artigo é compreender como os recursos e capacidades, influenciam na estratégia de diferenciação de nutricionistas que atuam na cidade de Maringá. Para tanto, identificou-se as principais bases de diferenciação presentes no trabalho das nutricionistas investigadas, bem como os principais recursos das firmas selecionadas, a fim de analisar o seu potencial competitivo, com base em seu valor, raridade e imitabilidade. Metodologicamente, optou-se por uma pesquisa qualitativa e descritiva, envolvendo a realização de entrevistas semiestruturadas com sete nutricionistas mais seguidas no Instagram da cidade de Maringá. Os resultados evidenciaram que a principal base de diferenciação explorada é o marketing de conteúdo, bem como a customização dos serviços fornecidos. Quanto aos recursos, observou-se que os mais importantes são os recursos humanos e físicos, notadamente os tecnológicos. Em tempo, verificou-se que o pioneirismo pode contribuir para a vantagem competitiva das empresas investigadas, tanto em termos de liderança tecnológica, como pela abordagem profissional inédita. Conclui-se que as mídias sociais auxiliam na captação do cliente e na criação de públicos-alvo, além de auxiliarem na comunicação quanto a personalização dos atendimento das nutricionistas, apesar do número de seguidores não estar diretamente relacionado à posse de recursos estratégicos e ao potencial competitivo das empresas.

ABSTRACT

The purpose of this article is to understand how resources, bases of differentiation (BD), and social media can build a strategic approach based on the differentiation of nutritionists. In order to do so, the main differentiation bases present in the work of the investigated nutritionists were identified, as well as the main resources of the selected firms, in order to analyze their competitive potential, based on their value, rarity, and imitability. Methodologically, qualitative and descriptive research was chosen, involving semi-structured interviews with the seven most followed nutritionists on Instagram in the city of Maringá. The results showed that the main differentiation base explored is content marketing, as well as the customization of the services provided. As for resources, it was observed that the most important are human and physical resources, especially technological ones. In time, it was found that pioneering can contribute to the competitive advantage of the investigated companies, both in terms of technological leadership and the unprecedented professional approach. It is concluded that social media help in attracting customers and creating target audiences, in addition to assisting in communication regarding the personalization of nutritionists' care, despite the number of followers not being directly related to the possession of strategic resources and the potential competitive of companies.
New Ancol Logo Design, Brings the Meaning of “Happiness” or “Disappointment” for Indonesian People
Authors: Chandra Edy , Mutiara Maitri Widya 
Published: January 2023

Discussing the brand of a company, of course, it will begin with a face called a logo. Ancol as one of the companies that focuses on local Indonesian tourism has taken a stand to change its image to the community. With one of his efforts to change the visual appearance of the Ancol logo with a new design. Unfortunately, the results of the hard work of Ancol Public Relations failed to win sympathy from the community. Some people expressed their dislike through a response on twitter. It turned out that the impact of the visual change actually received a negative response from most Indonesians who had had experience visiting Ancol before. This is a formulation of a problem that questions how the picture of the negative response of the Indonesian people to the visualization of the new Ancol Logo and the development efforts of Ancol public relations.

Through a qualitative research method approach with the form of case studies that are explored through various mass media reports and progress on existing social media. In the discussion, there was a fact of opinion from a practitioner who stated the discrepancy of the change in the use of the originally colored to monotonous shades of blue. The next hope is that ancol public relations can listen and further develop the Ancol logo to a better form.
Regression analysis of residents’ perception on willingness to pay (WTP) for improved water supply: a case from Nigeria
Authors: Akeju Tolulope , Adeyinka Samson , Oladehinde Gbenga , Fatusin Afolabi 
Published: January 2023

Purpose. The purpose of this paper was to investigate residents’ perception on willingness to pay (WTP) for improved water supply in Owo Local Government Area of Ondo State, Nigeria using regression analysis.
Methodology / approach. Data were collected from 512 households through multistage sampling from eleven political wards in Owo. The data were analysed using descriptive statistics and stepwise regression.
Results. Findings showed that 44.9 % of the residents obtained water from public utility while 21.5 % and 18.8 % obtained water from well and borehole respectively. Majority of the residents (72.6 %) were of the opinion that public water supply were irregular and unreliable but were willing to pay for improved water supply (74.6 %). Residents were willing to pay an average sum of N972 (US$2.7) per month for improved water supply services.
Originality / scientific novelty. The results of stepwise regression analysis revealed that age, income, access to water supply, education, quality of water, frequency of water supply and gender were the factors influencing residents’ willingness to pay (WTP) for improved water supply services in the study area. There is need for government to create enabling policy for public-private partnership in the improvement of water supply in the study area.
Practical value / implications. The implication of these findings is that government and public-private organisation should consider age, income, access to water supply, education, quality of water, frequency of water supply and gender when evaluating residents’ willingness to pay in the study area.
Стратегічне управління трудовими ресурсами аграрних підприємств на засадах маркетингу
Authors: Kalyuzhna Julia , Pisarenko Denis , Nesterenko Sergey 
Published: January 2023

Мета. Мета статті – охарактеризувати теоретичні аспекти стратегічного управління трудовими ресурсами аграрних підприємств на засадах маркетингу; виявити окремі чинники впливу на трудові ресурси та побудувати схему ефективного стратегічного управління трудовими ресурсами у взаємозв’язку з маркетинговою діяльністю підприємства.
Методологія / методика / підхід. У процесі написання статті використано такі методи: логічного узагальнення – для теоретичного обґрунтування сутності маркетингової діяльності, трудових ресурсів; статистичного аналізу – для оцінки чинників, а саме міграційного руху трудових ресурсів із сільської місцевості, що впливає на функціонування аграрних підприємств; системного аналізу – для дослідження та обґрунтування ефективного стратегічного управління трудовими ресурсами на засадах маркетингу – як основного елемента діяльності підприємства.
Результати. Нині в Україні однією з основних проблем ефективного ведення агробізнесу є залучення та використання трудових ресурсів. Оскільки трудові ресурси є головною продуктивною силою під час вирішення питань конкурентоспроможності, економічного зростання й забезпечення ефективної діяльності підприємства. Управління трудовими ресурсами є складним процесом і має свої специфічні властивості й закономірності та повинно мати системний характер і завершеність на основі розробки стратегічного управління. Застосування стратегічного управління трудовими ресурсами на засадах маркетингу в аграрних підприємствах дозволить ефективно використовувати економічні, організаційні й технічні можливості виробництва.
Оригінальність / наукова новизна. Здійснено спробу дослідити вплив міждержавного міграційного приросту (зниження) сільського населення як негативного фактора зниження трудових ресурсів в аграрних підприємствах і зроблено прогноз на перспективний період.
Практична цінність / значущість. Визначено прогнозний рівень міграційного руху трудових ресурсів із сільської місцевості. Розроблено схему взаємозв’язку елементів маркетингу й трудових ресурсів, що сприятиме збільшенню прибутковості підприємств. Запропонована оновлена схема стратегічного управління маркетинговою діяльністю підприємства при використанні основаного елемента – трудові ресурси.
Influence of competitive strategies on corporate performance of small and medium enterprises: a case from Nigeria
Authors: Kowo Solomon , Sabitu Olalekan , Adegbite Ganiu 
Published: January 2023

Purpose. The objectives of the study were to identify whether adoption of cost leadership strategy assist in reducing the cost operation of small and medium enterprises and also to determine the effect of differentiation strategy on the sales turnover of SMEs, Series of questions were asked using the questionnaire adopted by the researcher.
Methodology / approach. Two hypotheses were proposed and tested in the study. Samples of 125 were drawn. The data were analyzed using simple frequency tables and regression analysis. However, for the purpose of this study the Statistical Package for Social Sciences (SPSS) was employed. To ensure the accuracy of the study this research used the Yamane formula in determining sample size. The coefficient alpha (Cronbach’s alpha) was used to test the reliability of the measurement scale.
Results. The study critically examined the influence Competitive Strategies on Corporate Performance of Small and Medium Enterprises. The research found out that cost leadership strategy has significant effect on cost reduction of small and medium enterprises indicating that when firms are adopt good cost leadership strategy, they tend to reduce their cost of operations.
Originality / scientific novelty. The results of regression analysis revealed that adoption of competitive strategies usually impacts positively on the performance of the SMEs and that competitive strategy has significant relationship on company’s market share. Therefore it is important for small and medium enterprises to learn more innovative ways of pleasing and satisfying the needs of employees at work to increase sales turnover of their business.
Practical value / implications. This study has further proven that organizations achieve a great efficiency gain by engaging in high differentiation strategy by creating products to respond to the evolving market. Based on the above findings, it is recommended that Competitive Strategies should be adopted in a way that would boost the performance of the SMEs organizations in general.
Macro environment and performance of multinational agricultural enterprises: a case from Nigeria
Authors: Kowo Solomon , Akinrinola Olalekan , Sabitu Olalekan 
Published: January 2023

Purpose. The objectives of the study are to determine if macroeconomic environment has a significant effect on performance of multinational agricultural enterprises and also to examine if there is a significant relationship between macroeconomic variables and multinational agricultural enterprises profitability.
Methodology / approach. The study adopted survey method, the Yamane formula and Cronbach Alpha for test retest reliability. 114 copies of questionnaire were administered to employees of AGRIC International Technology & Trade Ltd Lagos Nigeria to get primary data that treated and tested appropriate research questions and hypotheses accordingly. SPSS was also employed in testing the research hypothesis.
Results. The study found out that macroeconomic environment has a significant effect on Multinational agricultural enterprises performance and there exists a significant relationship between macroeconomic variables and multinational agricultural enterprises profitability.
Originality / scientific novelty. The results of regression analysis revealed that variance in multinational agricultural enterprise performance can be explained by service macroeconomic environment and that there is exist a significant relationship between macroeconomic variables and multinational agricultural enterprise profitability. Therefore, it is important for multinational agricultural enterprises to understand all type of macro factor and their implications on organizational performance of their business. Constant monitoring and conducting environmental scanning of theses macro environment factor should be the concern of multinational agricultural enterprise.
Practical value / implications. Based on the above findings, it is recommended that all macroeconomic variables must be well understood and monitored by multinational agricultural enterprises to enhance greater profitability and sustainability. Moreover, multinational agricultural enterprise must demonstrate through their marketing tactics that their effort to sustain local economy and the labor market within a foreign market makes them a valuable contributor to the prosperity of their operating region.