bluuebunny/crossref_metadata_2025_split huggingface dataset:
El valor de lo prohibido en la campaña realizada para promocionar un perfume de la marca Givenchy. Estudio de caso
Authors: Canga Sosa Manuel 
Published: June 2023

Este artículo se inscribe en el contexto de una investigación sobre la verdad y la ética en las redes sociales, y consiste en el análisis de una campaña diseñada para cuestionar las convenciones y reforzar el papel de la figura femenina, en el marco de una representación de impecable factura que se ha valido de los recursos expresivos del cinematógrafo. Se trata de la campaña realizada por la marca Givenchy para promocionar una fragancia denominada L´Interdit que ha sido difundida a través de diferentes plataformas de comunicación. El análisis contribuirá a conocer mejor las tendencias dominantes de la creatividad actual y abrir un debate sobre las implicaciones éticas de unas proposiciones que invitan a rebasar los límites. Las herramientas proporcionadas por disciplinas como la semiótica, el psicoanálisis y la teoría de la Gestalt ayudarán a entender mejor el significado de una producción audiovisual que ha recurrido a una fantasía de transgresión para cautivar a los espectadores y estimular su imaginación.
Los medios digitales de moda, ¿son los más efectivos? Metodología Mier Uribe (MeMU): Nueva medición de la efectividad de la publicidad en los medios de comunicación
Authors: Mier Uribe Alejandro , Rojo Gutiérrez Marco Antonio 
Published: June 2023

Desde el lanzamiento de Facebook, Instagram, Pinterest y posteriormente Tik Tok, por mencionar algunas de las redes sociales más exitosas, la tendencia por adoptar este tipo de medios digitales que se ponen de moda, genera una increíble atracción principalmente en las generaciones jóvenes. Sin embargo, a nivel publicitario, ¿también son las más efectivas para las marcas? O viendo la otra cara de la moneda, los medios tradicionales offline, totalmente fuera de moda para las nuevas generaciones, ¿ya no son efectivos como medios publicitarios? La publicidad históricamente ha tenido diversos métodos para medir sus resultados; sin embargo, a través de las décadas, los líderes de la industria han señalado muchas falencias en las mediciones y dudas acerca de si los medios seleccionados realmente son los más efectivos (mayor impacto a menor costo). La incertidumbre crece en la medida que a los medios tradicionales offline se suma una gran diversidad de medios digitales online. Estas y muchas incógnitas más las respondemos a través de la nueva Metodología Mier Uribe (MeMU) cuyo objetivo es garantizar contratar a los medios más efectivos. Mediante cuatro investigaciones, MeMU identifica el mercado específico del producto a anunciar, los medios que consume ese mercado, el nivel de impacto de cada uno de esos medios y, finalmente, un comparativo de costos. Como resultado, MeMU garantiza contratar a los medios más efectivos para cualquier producto en cualquier ciudad en la que se anuncie.
Impacts of Influencers on Customer’s Purchase Intentions in Instagram
Authors: Bayu Wibisono Mohammad Mersa , Prasetyanto Handi , Sitanggang Borsak , Dewangga Armedya , Maryati Merry 
Published: June 2023

Social media in modern society has transformed into the main communication platform among people: those who are having interesting content will gain more followers and a bigger audience. Thus, the evolution of social networking has also evolved digitally with the rise of key opinion leaders or social media influencers. This new trend has created a new opportunity for influencers to monetize their exposure and followers into a new marketing method for brands to tap into and advertise their products to gain more awareness from influencers’ followers. This paper examines the impacts of influencers on customers’ purchase intentions on social media, especially on Instagram. The social identity construct is introduced in this paper as of influencers in marketing, which also looks at how followers' purchase intentions are influenced by the influencers' perceived expertise, opinion leadership, and interest-fit. Data from 308 respondents who use the Instagram platform were gathered through a digital poll of respondents in Indonesia (Jabodetabek). Trustworthiness and perceived expertise had a negligible impact on customers' purchasing intentions, according to the study. On the other hand, clients' purchase intentions were positively impacted by interest fit and opinion leadership. This paper will explain The theoretical and practical implications of these findings.
Characteristics and attribution analysis of runoff and sediment evolution in the Wei River mainstream, China
Authors: Guo Wenxian , Sang Ye , Hu Jianwen , Wang Wenping , Wang Hongxiang 
Published: June 2023

Abstract

This study evaluates the characteristics of river runoff and sediment changes in the Wei River mainstream over the past 50 years based on runoff and sediment data and meteorological data from 1971 to 2020 at the Huaxian hydrological station in the lower reaches of the Wei River. The main research methods are the Mann–Kendall method, wavelet analysis, cross-wavelet analysis, and cumulative curve method. The results show that there is no significant decreasing trend and abrupt change in runoff volume in recent years, the decreasing trend of sediment transport is obvious, and the abrupt change occurs around 2006. The dominant periodicity of runoff is 12–13a, and the dominant periodicity of sediment transport is 5a. There is only a significant resonance periodicity of 3–5a in 1980–1990, which is roughly a positive correlation. The runoff–sediment series can be divided into four time periods, and the reasons for the change in the runoff–sediment relationship are different in each time period. The precipitation factor has a slightly greater impact on runoff and a weak impact on sediment transport, with contribution rates of 21.2 and 7.6%. Human activities such as subsurface changes and water conservancy construction have a greater impact on runoff and sediment load, with contribution rates of 78.8 and 92.4%.
Episiotomy Wound Care through Herbal Preparations - A Case Report
Authors: Akshita  , Soni Kapil  
Published: June 2023

The word mother itself is symbolic to God. Mother suffers much distress after childbirth due to painful perineum. Pain following episiotomy appears to be universal. Proper healing of episiotomy wound after delivery is a major concern. In Ayurvedic classics Ghritkumari (Aloe vera) has been mentioned as Varna Ropaka and Vishvataghani due to its Sheeta properties. Various studies have demonstrated the power of Aloevera on moisturizing, wound healing, fibroblast activity, collagen proliferation, angiogenesis, anti-inflammatory, antibacterial, antifungal, antiviral & antioxidant effects. The application of Aloevera gel is best if extracted directly. The fresh gel from the plant has superior wound healing abilities. Allantoin, a substance in Aloevera, has considered a cell proliferant stimulant and a chemical debrider. Aloevera increases collagen content and degree of collagen cross – linkage within the wound. A 27 years female patient (Primigravida) was admitted in PTSR IPD with FTP with Labor pains. She delivered a healthy female baby with Normal Spontaneous Vaginal Delivery with Right Mediolateral Episiotomy. To analyze the effect of Aloevera pulp dressing on perineal healing after a normal delivery with a right mediolateral episiotomy wound. Episiotomy wound was cleaned with Triphala decoction then fresh Aloevera pulp was applied every 8 hourly on episiotomy wound for consecutive seven days. This study is being done for determining the impact of fresh Aloevera pulp on episiotomy healing in a primiparous woman. The result was assessed by using REEDA Scale.
Ayurvedic management of Ekkushtha w.s.r. to Psoriasis - A Case Study
Authors: Sahu Dinesh  , Ojha Aruna  , Diwan Rashmi  , Sahu Jeewan Lal  , Singh Varsha  
Published: June 2023

The body's health and disease are reflected in the largest organ, the skin. All skin conditions are grouped under the Kushtha Roga category in the old Ayurvedic Samhitas. The skin has more cosmetic significance in today's society, which helps people feel more confident and like themselves while also cultivating a positive outlook. A persistent, non-infectious inflammatory skin condition known as psoriasis is characterized by well-defined erythematous plaques with a silvery scale. The main causes of the disease's worsening include psychological stress, physical injury, and gut dysbiosis. The patient experiences distress due to any change in skin tone on a mental and physical level. Daily activities are hampered by the patient's papulo - squamous skin lesion's scaling and itching, which is brought on by the autoimmune disease psoriasis. Due to how frequently it manifests, the disease has remained a serious problem. For this illness, there is no known cure. Although it offers symptomatic relief, modern medicine frequently has adverse long-term effects.
Evaluation of Changeri Masi (Oxalis corniculata Linn.) in altering the copper concentration in water
Authors: Maneesha k  , Chaitra H  , Y Rajeswari  
Published: June 2023

Introduction: The presence of heavy metals in water has been increasing with industrial growth and human activities. The major source of copper in drinking water is corrosion of household plumbing, faucets, and water fixtures. Most commonly used copper salt is copper sulphate (CuSO4. 5H2O). It is used as a general pesticide rated as toxicity class 1 highly toxic. Unfortunately, most people are not aware of the safe level and they overuse it causing residue in soil, water, which endangers human and environment. According to EPA the permissible amount of copper in drinking water is 1.3mg/L. As Cu is non-biodegradable, poisonous, and easy to accumulate in living organisms in general and especially in the human body at low concentrations; they can cause major illnesses such as cancer, nervous system damage, and kidney failure, and can be fatal at high doses. hence, it’s important to remove Cu metal from water as well as wastewater. Materials and Methods: Changeri (Oxalis corniculata Lin.) plant is collected as a whole, dried and prepared Changeri Masi (ash) out of it. Copper contaminated water was prepared by adding copper sulphate in distilled water. Amount of copper were evaluated with AAS and fixed to 3mg/L. Different concentration of Changeri Masi was added to copper contaminated water and keep it for different contact time. Results: Changeri Masi mixed copper water filtered through a filter paper and reading was taken in atomic absorption spectroscopy. Significant reduction in copper was observed.
Disturbances in the geomagnetic field, water level and atmospheric pressure associated with Mw ≥ 6.6 earthquakes in the South Atlantic Ocean
Authors: Arecco María Alejandra , Larocca Patricia Alejandra , Oreiro Fernando Ariel , Fiore Mónica María Elisa , Otero Lidia Ana , Canero María Florencia 
Published: June 2023

This paper is aimed at studying disturbances in the earth’s geomagnetic field (GMF), water level (WL) and sea-level atmospheric pressure (AP) associated with Mw≥ 6.6 seismic events in the in the Scotia arch, in the South Atlantic. GMF records from observatories of the International Magnetic Observatory Network (INTERMAGNET), WL records from tide stations of the Intergovernmental Oceanographic Commission, and hourly AP records from databases of the Global Modeling and Assimilation Office of the National Aeronautics and Space Administration have been analyzed in the area under study. For the analysis of geomagnetic disturbances, the GMF horizontal component (H), which is more susceptible to variations, was considered. For the WL analysis, the discrepancy (residue) between the WL time series from tide stations and the predicted level of astronomical tides, for a 10-day period before and after the occurrence of each earthquake, was calculated. For the AP analysis, the variation of data gridded between 1 and 2 hours before and after the earthquake was calculated. The analysis of the geomagnetic data prior to the seismic event, using a high-pass filter and the wavelet method, showed: a) high energy ranges in all frequencies, even in very high ones; and b) oscillations in the filter with amplitude peaks of ± 0.2 nT, and with an anticipation and duration consistent with the wavelet method. As regards the WL residues calculated, there were oscillations in the largest amplitudes in the sensors located closest to the earthquake, thus, those large amplitudes corresponded to shorter times of arrival. The AP study showed a maximum followed by a local minimum within a range of ± 0.3 hPa around the location of the earthquake. While the GMF analysis anticipated seismic events within a range of 6-2 hours, the techniques used for WL and AP could detect Mw>7 earthquakes, associating them with the rising/falling surface of the sea. These three techniques can be used jointly to implement a prevention or early warning system for seismic events in the region under study.
PERFORMA SAPI MADURA BIBIT BETINA PADA BERBAGAI UMUR (STUDI KASUS) DI WILAYAH SUMBER BIBIT SAPI MADURA KAWASAN PAPABARU, KABUPATEN PAMEKASAN, MADURA
Authors: Kurniawan Dedy 
Published: June 2023

Abstrak.
Penelitian ini bertujuan untuk mengetahui performans sapi Madura bibit betina berdasarkan statistik vital (panjang badan, lingkar dada dan tinggi gumba) dan bobot badan di tingkat pembibitan sapi betina serta sifat kualitatif. Materi yang digunakan adalah 120 ekor sapi berumur 12 - 36 bulan. Metode yang digunakan adalah observasi langsung di lapang dengan menggunakan kuesionar. Variabel yang diamati meliputi lingkar dada, tinggi gumba,panjang badan, bobot badan dan karakteristik kualitatif. Analisis data menggunakan metode analisis deskriptif kuantitatif. Hasil analisis penelitian menunjukkan bahwa performa sapi Madura rat-rata tinggi gumba (115,87 cm sampai 123,4 cm), lingkar dada (120,31 cm sampai 128,73 cm), panjang badan (119,25 cm sampai 126,84 cm), bobot badan (202,75 kg sampai 227,37 kg). Karakteristik kualitatif sapi Madura berwarna hitam di sekitar mata, kaki berwarna putih dengan tubuh merah bata, tanduk mengarah kedalam, panjang ekor sampai lutut, bentuk tubuh lurus, tepi telinga berwarna merah bata. Kesimpulan dari penelitian ini adalah semakin bertambahnya umur bibit sapi Madura betina akan meningkatkan ukuran statistik vital (panjang badan, lingkar dada, dan tinggi gumba) dan bobot badan sedangkan sifat kualitatif tetap.
Kata kunci : Bibit Sapi, Sapi Madura, Sifat Kualitatif, Statistik Vital
Ragam Metode dan Corak Pemikiran dalam Khazanah Teologi Islam
Authors: Zaini Muhammad 
Published: June 2023

This article aims to analyze the phenomenon of population mobility in Mekarwangi Village, Sindangkerta Subdistrict, West Bandung Regency, West Java, Indonesia. This research uses a qualitative approach with a descriptive method to gain a deep understanding of the migration situation in the village. Data was collected through in-depth interviews with community members who have migrated and through direct field observations. This study highlights the crucial role of knowledge and education in encouraging family members to engage in social mobility. The people in Mekarwangi Village are aware that education can provide better opportunities for their future, thus they feel compelled to seek opportunities elsewhere. Furthermore, various factors influence the decision of labor migration from Mekarwangi Village. One of them is the aspiration for a better life. Additionally, the low income level also plays an important role in influencing the migration decision. Moreover, the limited job opportunities in the home area are also significant factors. If job opportunities are limited in Mekarwangi Village, community members will seek opportunities elsewhere that offer broader job prospects.
Abstrak
Diskursus seputar aliran-aliran teologi Islam yang berkembang selama ini di antaranya adalah bahwa munculnya aliran-aliran teologi dalam Islam dominannya disebabkan faktor politik, padahal jika ditelusuri lebih dalam ternyata faktor kebebasan berpikir (tafakur) merupakan salah satu faktor utamanya, namun faktor ini kurang diangkat ke permukaan. Atas dasar pemahaman ini maka yang menjadi rumusan masalah dalam tulisan ini adalah bagaimana ragam metode dan corak pemikiran yang berkembang dalam khazanah teologi Islam. Pembahasannya dilakukan secara deskriptif analisis dengan berpijak pada sumber-sumber relevan yang tidak dibatasi jumlahnya. Hasil dari pembahasan menunjukkan bahwa proses kegiatan berpikir yang dilakukan oleh para ulama kalam telah memberi pengaruh cukup signifikan dalam pertumbuhan dan perkembangan teologi Islam. Dalil-dalil akal pikiran yang telah dipersubur oleh filsafat Yunani dan peradaban-peradaban lainnya juga sangat berperan penting dalam mengembangkan teologi Islam. Di samping itu, terbentuknya aliran-aliran dalam teologi Islam lebih dominan dikarenakan perbedaan metode berpikir di kalangan ulama dalam memberikan penjelasan tentang Tuhan, keesaan-Nya, dan sifat-sifat-Nya.
Formar Docentes para a Paz, Sustentabilidade e Justiça Social: Olhares a partir do Educador Matemático Ubiratan D’Ambrosio
Authors: Alves Carlos Alex , Freitas Tiêgo dos Santos , Silveira Adriano Alves da , Abreu Jair Dias de 
Published: June 2023

Este artigo objetiva discutir a formação docente para a Paz, Sustentabilidade e Justiça Social à luz da produção científica do Educador Ubiratan D’Ambrosio, buscando respostas para o seguinte problema de pesquisa: como a produção científica do Educador Matemático Ubiratan D’Ambrosio contribui para formar docentes em prol de uma educação planetária mais justa e solidária? Os pressupostos metodológicos vinculam-se à pesquisa descritiva bibliográfica numa abordagem qualitativa, sendo nosso corpus investigativo composto por 10 artigos científicos de Ubiratan, validados em pesquisa realizada junto à base de dados Google Acadêmico. Esses artigos foram analisados sob três categorias: (i) Formar Docentes para a Paz; (ii) Formar Docentes para a Sustentabilidade; e (iii) Formar Docentes para a Justiça Social. Os principais resultados revelaram que a formação docente pode ser orientada e fundamentada numa cultura de Paz Total (Paz Interior, Paz Social, Paz Ambiental, Paz Militar), na integração do conhecimento a partir da transdisciplinaridade como premissa chave para promover a educação planetária e a Sustentabilidade e na atuação responsável e lúcida desses profissionais visando potencializar seus estudantes para desempenharem papel ativo e crítico na sociedade, combatendo injustiças sociais e compreendendo como suas ações podem garantir a Paz e a dignidade humana.
Diagnóstico y evolución de la actividad turística bajo los efectos del Covid19 en el destino Sucre, Ecuador
Authors: Lemoine Quintero Frank A , Villacis Zambrano Lilia Moncerrate , Meneses Pantoja William Renán , Espinoza Arauz Mayra Yasmina 
Published: June 2023

El trabajo investigativo tuvo como objetivo diagnosticar la situación actual referente a la percepción de los visitantes a través de una investigación de mercados del destino turístico en Sucre, identificando las fortalezas y debilidades tendientes a trabajarse desde los actores público y privado para la gobernanza del destino. Se empleó el enfoque cualitativo y cuantitativo mediante un estudio descriptivo, como técnica investigativa se aplicó la encuesta a una muestra de 382 visitantes. La investigación de campo manejó el programa estadístico SPSS 22.0 para medir la fiabilidad, cuyo valor fue de 0.808 y, la validez generó como resultado 0.71, la cual es aceptable. Como resultado se conoció que existe un alto nivel de visitantes que figuró el 50%. Se concluye que Sucre es un destino reconocido por sus balnearios, recibiendo una valoración de 82% y un nivel de satisfacción que baja al 40% por los agentes de los servicios turísticos. Esta perspectiva preponderante ayudará para investigaciones posteriores, en lo concerniente a nuevos emprendimientos potenciando los trabajos investigativos de los nuevos profesionales que la universidad gradúa cada año y que responden a la integración de los procesos sustantivos como es la investigación, vinculación y la academia desde los proyectos investigativos operantes.
Estudio comparativo de las percepciones estudiantiles sobre los escenarios educativos posteriores al confinamiento por COVID-19
Authors: Roque Hernández Ramón Ventura , López Mendoza Adán , Salazar Hernández Rolando 
Published: June 2023

El confinamiento, iniciado en México en marzo de 2020 para prevenir contagios por el virus SARS-CoV-2, implicó un cambio drástico en la manera de impartir y recibir clases. Las actividades migraron a plataformas digitales y continuaron así hasta 2022. El presente trabajo se realizó con los objetivos de caracterizar y comparar las percepciones de estudiantes universitarios de Comercio Exterior acerca de los escenarios educativos posteriores al confinamiento por COVID-19 en dos momentos diferentes: otoño de 2020 y primavera de 2021.
Se aplicó un cuestionario a dos grupos independientes. Se utilizó el paquete JASP para analizar las respuestas, se obtuvieron los estadísticos descriptivos y se realizó la prueba Mann-Whitney. También se calculó el factor de Bayes como una forma adicional de analizar las probabilidades en favor de la hipótesis de investigación. Los resultados indicaron que no existen evidencias de que haya existido un cambio en las percepciones estudiantiles. Los hallazgos indican que los alumnos no deseaban continuar con clases remotas; sin embargo, tomarían asignaturas en línea si su costo fuera menor que las presenciales. Asimismo, desearían seguir utilizando MS-Teams como herramienta de comunicación y apoyo. También les gustaría seguir accediendo a las grabaciones de las sesiones. De igual manera, estuvieron de acuerdo en que se deben fortalecer las habilidades tecnológicas y la seguridad informática de los estudiantes universitarios. El estudio de las percepciones estudiantiles debe continuar, ya que los alumnos son actores fundamentales en los procesos educativos y sus opiniones deberían tomarse en cuenta en el diseño de las estrategias institucionales.