bluuebunny/crossref_metadata_2025_split huggingface dataset:
Pemanfaatan Media Sosial sebagai Sarana Komunikasi Pemasaran untuk Meningkatkan Brand Addiction
Authors: Pertiwi Milanita Puspita , Isnaini Muhammad , Girsang Lasmery Rosentauly Maissalinya 
Published: April 2023

This study aims to find out how to use social media as a means of marketing communication for Femiaura Beauty to increase brand addiction, especially in the Tangerang Serpong area. The research method used is a qualitative method with observation and interviews. The interviews conducted were validated using triangulation of data sources. Respondents in this study were owners of Femiaura Beauty, 3 employees of Femiaura Beauty, and 7 customers of Femiaura Beauty. The collected data is analyzed using The Circular Mode of Somee analysis model, including elements of share, optimize, manage, engagement. The results showed that Femiaura beauty has used social media as a means of marketing communication well. Sales generated from social media are increasing. Many customers also promote word of mouth, review on social media, and recommend to their friends. In addition, with the existence of social media, customers become easier to communicate, no need to come to the treatment center. In conclusion, social media can be used as a means of communication in increasing brand addiction.
Keywords: Brand Addiction, E-Marketing, Social Media
Aplikasi Metode Accelerated Failure Time (AFT): Analisis Risiko Prepayment pada Kredit Kendaraan Bermotor
Authors: Kawi Yessy Noviyanti , Purwono Yogo 
Published: April 2023

This study aims to measure the probability distribution of the time of payment in advance and explain the factors that can affect the risk of credit loans using the life analysis method. This research method is descriptive quantitative method. The sample of this research is motor vehicle loan financing debtors from private banks in Indonesia with an observation period between 2017-2019. The results of the study indicate that there is a 50% chance that the debtor of motorcycle and car loan financing will have an upfront payment after 21 months and 24 months from the initial loan application period. After the 44th and 68th months, the estimated probability of the debtor having a prepayment is > 99%. In conclusion, the tenor factor, credit limit, occupation, income, gender, marital status, age, and education level affect the variation in time until the payment in advance for motorcycle credit financing. Meanwhile, in addition to these factors, the additional factor of the area of ​​residence also affects the variation in the time of advance payments for car loans.

Keywords: Survival Analysis, Banking, Credit Loans, Accelerated Failure Time, Prepayment Time
Current Ratio, Debt to Equity Ratio, dan Return on Asset terhadap Return Saham
Authors: Hasanudin Hasanudin 
Published: April 2023

This study aims to determine the effect of Current Ratio, Debt to Equity Ratio, and Return On Assets on Stock Returns in telecommunication services sub-sector companies listed on the Indonesia Stock Exchange in 2017-2021. This research method is descriptive quantitative. This data source uses secondary data in the form of financial statements from each of the telecommunications services sub-sector companies from 2017-2021. The method used in this study is multiple linear regression using the EVIEWS 9 application. The results show, Current Ratio (CR) has a positive and insignificant effect on stock returns, Debt to Equity Ratio (DER) has a negative and insignificant effect on stock returns, and Return on Assets (ROA) has a negative and insignificant effect on Stock Return. Conclusions, a) the size of the Current Ratio does not necessarily produce a high return, b) the company experiences a decrease in the value of the company if there is an increase in debt in the company; c) changes in the value of return on assets will give a negative contribution to stock returns. However, if ROA increases, the company will get a low share return contribution or vice versa, a smaller change in the value of return on assets will have an impact on higher stock returns.
Keywords: Current Ratio, Debt to Equity Ratio, Return on Assets, Stock Return
Ukuran Perusahaan, Profitabilitas, Leverage, dan Likuiditas terhadap Nilai Perusahaan Manufaktur Sektor Industri Konsumsi yang Terdaftar di BEI
Authors: Anggawinata Jennifer , Chanaka Rosita , Suwarmansyah Suwarmansyah , Kwanty Kelly , Teng Sauh Hweeh 
Published: April 2023

The purpose of this study was to analyze the effect of firm size, profitability, leverage and liquidity on firm value. This research method is descriptive quantitative. The population used in this study is all manufacturing companies in the consumer goods industry sector listed on the Indonesia Stock Exchange in 2018-2020, the sample selected by purposive sampling technique and obtained as many as 25 samples of companies. Researchers used secondary data and tested using multiple linear regression methods. The results showed, based on the results of the T test, it was found that, a) the firm size variable has a tcount value of 1.561, with a sig value of 0.123, and a tcount value < ttable which is 1.561<1.994; b) the profitability variable has a tcount value of 7.062, with a sig value of 0.000, and a tcount > ttable value which is 7.062>1.994; c) Leverage variable has a value of tcount with a value of -0.524, with a sig value of 0.602, and a value of -tcount > -ttable which is -0.524>-1.994; d) Liquidity variable has a tcount value of -2,351, with a sig value of 0.022, and a tcount> ttable value of -2,353>1,994. In conclusion, firm size has no effect on firm value, profitability has no effect on firm value, Leverage has no effect on firm value and liquidity has no effect on firm value.
Keywords: Leverage, Liquidity, Firm Value, Profitability, Firm Size
Pengaruh Kualitas Layanan terhadap Kesetiaan Pengunjung di Desa Wisata
Authors: Tandafatu Natalia Kristiani , Rangga Yoseph Darius Purnama 
Published: April 2023

This study aimed to describe and understand the tangiable, reliability, responsiveness, assurance, and empathy that can affect the loyalty of visitors in Koja Doi Tourism Village. The research method used is a quantitative method. The data used in this study is primary data in the form of questionnaires distributed to tourists visiting the Koja Doi Tourism Village, Sikka Regency. The sample used has a sampling limit of 100 respondents. The results showed, Test result F is known to be a significant value (10.033) with a significant value of 0.00 where smaller 0.05 or below 5%. The results of the T test are known that, a) the significance value of the physical evidence of 0.049 < 0.05; b) the significance value of reliability of 0.048 < 0.05; c) the significance value of the presumption of 0.044 < 0.05; d) the significance value of the guarantee of 0.013 < 0.05; e) the significance value of the attention of 0.036 < 0.05. Conclusions, partially or simultaneously show that physical evidence, reliability, responsiveness, assurance and attention affect the loyalty of visitors..

Keywords: Service Quality, Visitor Loyalty, Koja Doi Tourism Village, Sikka Regency
Pengaruh Kualitas Pelayanan dan Lokasi terhadap Minat Pembeli
Authors: Hasanah Titi 
Published: April 2023

This study aims to determine the effect of location on purchase intention at Puyang Lahat Coffee Shop, the effect of service quality on purchase intention at Puyang Lahat Coffee Shop, and the effect of location and service quality on purchase intention at Puyang Lahat Coffee Shop. The data analysis method used is quantitative analysis by using validity test, reliability test, classic assumption test (normality test, multicollinearity test, and heteroscedasticity test), hypothesis test (t test and F test) and multiple regression analysis test, and coefficient determination test. . The results showed that location has a significant effect on purchase intention, this can be seen from the value of tcount > ttable (5.229 > 1.986). While service quality has a significant effect on purchase intention, this can be seen from the t count > t table (3.176 <1.986). Also, location and service quality simultaneously have a significant effect on customers, this can be seen from the F count > F table (186, 326 > 3.10) and the significance value < significance level (α) 0.05 (0.000 < 0.05 ). Conclusion, a) the increasing location and quality of service, the increasing interest in buying; b) the increasing the location, the higher the interest in buying; c) the more the location increases, the more interest in buying will also increase.
Keywords: Service Quality, Location, Purchase Intention
Kebijakan Insentif Pajak dan Sosialisasi Pajak terhadap Peningkatan Penerimaan Pajak di Masa Pandemi Covid-19 Tahun 2021
Authors: Oktaviani Dyah , Yuliati Anik 
Published: April 2023

This study aims to empirically identify and analyze the effect of tax incentive policies and tax socialization on increasing tax revenue during the Covid-19 pandemic. This research method is descriptive quantitative. The population used in this study is all individual taxpayers registered at KPP Pratama Surabaya Gubeng. Sampling was carried out using a non-probability sampling technique, namely incidental sampling and using Roscoe's theory in sampling. Analysis of the existing data in this study is to use multiple linear regression analysis. The results showed that the F test value (simultaneous) on the tax incentive policy variable (X1) and tax socialization (X2), namely Fcount, was 20,023> Ftable with a sig value of <0.05. Ftable for the probability of 0.05 at the level of 2;78 which is equal to 3.11. In conclusion, tax incentive policies, and tax socialization have a simultaneous effect on tax revenue at KPP Pratama Surabaya Gubeng during the Covid-19 pandemic in 2021.
Keywords: Tax Incentive Policy, Tax Revenue, Tax Socialization
Citra Merek, Gaya Hidup, dan Servicescape terhadap Keputusan Pembelian
Authors: Suraj Suraj , Kristanto Dharma Winata , Prestasi Rico 
Published: April 2023

The purpose of the study was to examine and analyze the influence of brand image, lifestyle, and servicescape on purchasing decisions of All Day Bread consumers in Medan City. This research method is descriptive quantitative. The population in this study were customers who made purchases at the All Day Bread Medan Bakery, totaling 1924 customers. Sampling using the Slovin formula, totaling 96 people. Data analysis used the classical assumption test, and the hypothesis test was multiple linear regression analysis. The results showed, a) brand image has a significant value (0.004) smaller than 0.1 and t-count (2.975) is greater than t-table (1.661); b) lifestyle has a significant value (0.005) smaller than 0.1 and t-count (2.891) is greater than t-table (1.661); c) servicescape has a significant value (0.027) smaller than 0.1 and t-count (2.240) is greater than t-table (1.661); d) brand image, lifestyle, and servicesscpae have Fcount value (37.941) greater than Ftable (2.14), and sig (0.000) less than alpha 10 percent (0.1). Conclusions, a) brand image has a positive and significant effect on purchasing decisions on All Day Bread consumers in the city of Medan; b) lifestyle has a positive and significant effect on purchasing decisions on All Day Bread consumers in Medan; c) servicescape has an effect on purchasing decisions for All Day Bread consumers in the city of Medan.
Keywords: Brand Image, Lifestyle, Purchase Decision, Servicescape
Penerapan Manajemen Mutu Terpadu (TQM) terhadap Kualitas Pelayanan di Tengah Masa Pandemi Covid-19
Authors: Hernanda Levina Isnanti Rachmania , Muslimin Muslimin 
Published: April 2023

This research is to find out how much influence the implementation of TQM has on service quality in the midst of the COVID pandemic at Husada Prima Surabaya Hospital. The research method is quantitative data. This study uses primary data by distributing questionnaires to 165 respondents. The results showed, a) the focus variable on the patient has a significance probability value of 0.784. This indicates that the significance probability value is > 0.05; b) the variable obsession with quality has a significance probability value of 0.464. This indicates that the significance probability value is > 0.05; c) the continuous system improvement variable has a significance probability value of 0.193. This indicates that the significance probability value is > 0.05; d) education and training variables have a significance probability value of 0.628. This indicates that the significance probability value is > 0.05. Conclusion, a) the application of focus on patients has a positive effect on service quality; b) obsession with quality has a negative effect on service quality; c) continuous system improvement has a negative effect on service quality; d) education and training have a positive effect on service quality.
Keywords: COVID-19, Service Quality, Integrated Quality Management, Hospital
Rasio Keuangan Sebagai Alat Ukur terhadap Pertumbuhan Perusahaan
Authors: Hendrata Lucky 
Published: April 2023

This study aims to test and measure whether the ratio of liquidity, activity, and profitability affect the measurement of company growth. The research method used is quantitative research. The research population used is all wholesale trading sub-sector companies that are members of the Indonesian Stock Exchange from 2016-2020. The total population in this study was 34 companies. The technique used in sampling using purposive sampling method with a sample of 11 companies. The results showed, a) the liquidity variable obtained a sig value of 0.994. The sig value is greater than 0.05. The calculated T value of the liquidity variable is -0.008 while the T table value is 2.00; b) the activity variable obtained a sig value of 0.575. The sig value is greater than 0.05. The calculated T value of the activity value variable is -0.564 while the T table value is 2.00; c) the profitability variable obtained a sig value of 0.430. The sig value is greater than 0.05. The calculated T value of the profitability variable is 0.796 while the T table value is 2.00. Simply put, a) liquidity or current ratio has no significance and has a negative relationship with company growth; b) activity or total asset turnover has no significant effect on the company's growth; c) profitability or asset ratios do not have a significant effect and have a negative relationship to the company's growth.

Keywords: Analysis, Company Growth, Ratio
Pemasaran Digital melalui Instagram dalam Meningkatkan Online Engagement
Authors: Primasarii Intan , Yuniati Ulfa , Adnan Saepul 
Published: April 2023

Penelitian ini untuk menganalisis efektivitas pemasaran digital melalui Instagram dalam meningkatkan Online Engagement pada akun instagram Rotiyu. Penelitian ini merupakan penelitian survei etnografi yang dilakukan secara online. Penelitian dilakukan pada akun @rotiyu yang memanfaatkan media sosial Instagram untuk media promosi digital. Data yang digunakan dalam studi ini meliputi data primer dan sekunder. Data primer dikumpulkan dengan cara penyebaran kuesioner dan pelaksanaan observasi mekanik. Sedangkan data sekunder dikumpulkan dengan menggunakan studi kepustakaan yang memanfaatkan data dari artikel yang terpublikasi yang sesuai dengan tujuan pelaksanaan studi ini. Penelitian ini dilaksanakan dengan mengikuti pendekatan etnografi virtual serta pengkajian media siber untuk mengetahui pemasaran digital melalui Instagram dalam meningkatkan online engagement. Pada hasil penelitian, peneliti membuat kategorisasi agar lebih mudah dalam memaparkan temuan-temuan di lapangan baik melalui wawancara maupun data pengamatan di media sosial.

Kata kunci : Instagram, Netnografi, Online Engagement
Tingkat Produktivitas Karyawan, Profesionalisme Kerja dan Kompensasi terhadap Kinerja Karyawan
Authors: Tanri Jesslyn , Dewi Sanly , Andriyo Eric , S Jimmy 
Published: April 2023

This study aims to determine and analyze the effect of employee productivity levels, work professionalism, and compensation on employee performance at PT. Surya Tara Jaya. This research method is descriptive quantitative. The sampling method uses saturated sampling technique. The sample of this research is all employees of PT. Surya Tara Jaya as many as 55 people. Statistical method using Multiple Linear Regression Analysis, by testing the hypothesis test statistic t. The results showed, a) the employee productivity variable has a value of tcount < ttable, namely -2.227 < -2.008 and a significant 0.030 > 0.05; b) the variable of work professionalism has a value of tcount > ttable, namely 4.38 > 2.008 and a significant value of 0.00 <0.05; c) the compensation variable has a tcount <ttable, namely 0.87 <2.008 and a significant 0.389 > 0.05. In conclusion, employee productivity has a partial and significant effect on employee performance at PT. Surya Tara Jaya. Work professionalism has a partial and significant effect on the performance of employees at PT. Surya Tara Jaya. Compensation has no effect and is not partially significant on the performance of employees at PT. Surya Tara Jaya. Employee productivity, work professionalism, and compensation have a significant and simultaneous effect on employee performance at PT. Surya Tara Jaya.
Keywords: Employee Performance, Compensation, Employee Productivity, Work Professionalism
Pengendalian Internal, Budaya Organisasi, dan Audit Internal terhadap Fraud di Pemerintah
Authors: Agustine Natasya , Susilowati Endah 
Published: April 2023

This study aims to test and prove the impact of internal control, organizational culture, and internal audit on fraud in the Sidoarjo district government. The research method used is quantitative method, the data used is primary data. Data collection method in the form of a questionnaire. The population in this study were 26 agencies and offices in Sidoarjo district. The sample in this study used a simple random sampling technique using the slovin formula so that a sample of 96 was obtained. The processing method used was multiple linear regression. The results showed that the internal control variables showed sig. of 0.009 which means <0.05; b) organizational culture variable shows sig. of 0.001 which means <0.05; c) the internal audit variable shows sig. of 0.000 which means <0.05. In conclusion, internal control, organizational culture, and internal audit contribute to reducing fraud. The biggest impact is internal audit, the better the internal audit is carried out, the lower the fraud will be.

Keywords: Internal Audit, Organizational Culture, Fraud, Internal Control
Kualitas Produk dan Persepsi Harga terhadap Keputusan Pembelian
Authors: Ammalia Nuuru Rizky , Supriyono Supriyono 
Published: April 2023

This study aims to determine the effect of product quality and price perceptions on Samsung Smartphone purchasing decisions. This research method is descriptive quantitative. The research population was taken from East Java "Veteran" UPN Faculty of Economics and Business students who used Samsung smartphones. Samples or research respondents were taken by means of non-probability sampling through accidental sampling, and a sample of 66 people was obtained. The research data is in the form of primary data obtained from the answers of respondents who filled out the questionnaire, and secondary data in the form of Samsung Smartphone sales data for two years (2020-2021). The analysis used is Partial Least Square (PLS). The results showed that product quality on purchasing decisions has a path coefficients value of 0.362610, and a T-statistic value of 4.002994 > 1.96 (0.05), meaning that the significance is positive; b) price perception on purchasing decisions has a path coefficients value of 0.578573, and a T-statistic value of 7.394289 > 1.96 (0.05), meaning that the significance is positive. In conclusion, the better the quality of a Samsung Smartphone product and the perception of price, the better the influence on Samsung Smartphone purchasing decisions.
Keywords: Product Quality, Purchase Decision, Perceived Price
Peran Perangkat Desa dan Pemanfaatan Teknologi Informasi terhadap Akuntabilitas Pengelolaan Dana Desa
Authors: Dwiyanti Rini , Hidajat Sjarief 
Published: April 2023

This study aims to examine and prove the influence of the role of village officials and the use of information technology on the accountability of managing village funds in Bakung Pringgodani Village, Balongbendo District, Sidoarjo Regency. The research method used is quantitative method and the data used is primary data. Data collection method in the form of a questionnaire. The population in this study were 45 village officials in Bakung Pringgodani Village, Balongbendo District, Sidoarjo Regency. The sampling method used in this study uses a census or saturated sampling method. The data analysis technique used descriptive statistical analysis which was processed using the SmartPLS 3.0 statistical software. The results showed that a) the variable role of village officials in the accountability variable for managing village funds had a t-statistic value of 3.248 > 1.960 and a p-value of 0.001 <0.05; b) the variable utilization of information technology on the accountability variable for managing village funds has a t-statistic value of 4.116 > 1.960 and a p-value of 0.000 <0.05. In conclusion, the role of village officials and the use of information technology have a positive and significant influence on the accountability of managing village funds in Bakung Pringgodani Village, Balongbendo District, Sidoarjo Regency.
Keywords: Village Fund Management Accountability, Village Devices, Information Technology
Perilaku Keuangan UMKM Makanan di Sentra Wisata Kuliner
Authors: Dewi Sintia , Nur Dhani Ichsanuddin 
Published: April 2023

Terdapat banyak usaha yang berpengaruh penting di Indonesia, termasuk Usaha Mikro, Kecil, dan Menengah (UMKM). Perkembangan dari UMKM akan terus berkembang pesat seiring pengelolaan keuangan yang baik pada usahanya. Untuk mencapai perilaku pengelolaan keuangan yang maksimal perlu menanamkan adanya literasi keuangan, sikap keuangan, serta kepribadian yang baik terkait akan keuangan untuk pelaku dari UMKM sebagai sumber daya manusia yang memadai. Studi ini berguna sebagai menguji adanya pengaruh literasi akan keuangan, sikap keuangan, serta kepribadian akan perilaku pengelolaan keuangan untuk pelaku dari UMKM makanan pada SWK Taman Bungkul Surabaya. Sampel dalam studi ini dengan total 51 responden menggunakan metode sampling sensus. Pengumpulan data dilakukan melalui instrumen penelitian berupa kuesioner. Pengujian validitas dan realibilitas kuesioner terlebih dahulu dilakukan. Dalam pengujian hipotesis melalui metode analisis SEM PLS dapat diketahui bahwa uji t, p-values, dan koefisien jalur menunjukkan literasi keuangan, sikap keuangan, serta kepribadian mempunyai pengaruh yang signifikan serta positif akan perilaku pengelolaan keuangan. Berdasarkan hasil R2, sebesar 61% perilaku pengelolaan keuangan dipengaruhi oleh literasi keuangan, sikap keuangan, serta kepribadian.
Kata Kunci: UMKM, Literasi Keuangan, Sikap Keuangan, Kepribadian, Perilaku Pengelolaan Keuangan.