bluuebunny/crossref_metadata_2025_split huggingface dataset:
Justification of the Marketing Strategy of the Business Plan of the Enterprise
Authors: KRAVCHYK Yu. 
Published: September 2023

The purpose of the article is to substantiate the parameters of the marketing strategy of business planning of enterprises.
The study reveals the relevance of the problem of developing a business plan and in particular a marketing plan for an entrepreneurial project. The process of business planning at the enterprise is considered as a set of interrelated management processes in the form of: determining the definition of the structural unit of the enterprise, assessing the external environment, assessing the internal structure of the enterprise, developing alternative solu­tions, justification and selection of optimal solutions, implementation of optimal solutions and implementation of results.
The practical significance of the research results is that the directions of strategic goals of the entrepreneurial project of creating a new strategic unit of the enterprise are generalized. The budget of expenses for advertising at realization of the enterprise project of creation of new division on retail trade of the enterprise is developed. The distribution of the budget of marketing costs in the implementation of the business project to create a new store of the enterprise. Forecasting of sales of products and gross income during the implementation (in the first year) of the entrepreneurial project of the enterprise was carried out.
The scientific novelty of the research results is that the economic essence, main components and stages of development of the business plan as a document are determined; the role of business planning in the entrepreneurial activity of the enterprise is revealed; identified opportunities to use the practice of business planning of business processes at the enterprise and the development of its strategic units; the most important structural components of realization of the enterprise project of the enterprise are developed.
Characteristic features of the operation of the insurance market of Ukraine in the conditions of martial law
Authors: SVYRYDA O. 
Published: September 2023

The purpose of the article is to analyze the current state of the insurance market of Ukraine and highlight the peculiarities of its functioning. The relevance of the research is driven by the changes in the structure and functioning mechanisms of this market, associated with the introduction of a new model of its regulation.
The article defines the essence of the insurance market and its main functions. The current state of the insurance market of Ukraine was reviewed, the main indicators of its development were analyzed with the determination of the reasons for their changes for the period 2019­2022. The most significant trends in the market of insurance services were characterized, among which the follo wing are highlighted: a decrease in the volume of gross insurance premiums; reduction of the number of insurers; increase in the level of insurance payments; decrease in the insurance penetration rate.
Market problems were identified, the main ones being the low solvency and liquidity of insurers; imperfection of insurers’ business models; lack of market transparency andproblems in corporate governance; lack of a mechanism for guaranteeing insurance payments under long-term life insurance contracts; low demand for insurance services due to distrust in the opaque insurance market and low solvency of the population.
The peculiarities of the insurance market of Ukraine related to the change of the regulator and the beginning of reform are characterized. The main elements of the new insurance market regulation model, built on the principles of the International Association of Insurance Supervisors (IAIS) and the provisions of the European Union directives, are reviewed.
The basic norms of the new Law of Ukraine “On Insurance”, which will come into effect on January 1, 2024, have been considered. It was concluded that the preparation of the law took into account numerous proposals of scientists to increase the efficiency of the functioning of the insurance market. It was emphasized that the introduction of a new model of regulation and supervision of the insurance market and improvement of the legislative support for reforms will allow solving a number of existing problems in domestic insurance.
About a First Enoch Translation Project from Geez into Russian
Authors: Вевюрко И. 
Published: September 2023

В статье рассказывается о проекте нового (и первого напрямую с оригинала) комментированного перевода знаменитого апокрифа Еноха в его полной (эфиопской) редакции на русский язык. Переводчик даёт характеристику актуальности этого памятника и современного состояния его русскоязычных версий, объясняет недостатки старого перевода протоиерея А. В. Смирнова, знакомит читателя с принципами своего перевода и их обоснованием. В заключение приведены несколько стихов из 71-й главы апокрифа и информация о сборе средств на его издание.
The article deals with a project of a new commented translation (and the first one direct from original into Russian) of the famous apocryphon Book of Enoch in its full redaction on Geez. The translator gives a characterisation of the relevance of this monument and the current state of its Russian-language versions; he explains the downsides of the old translation of rev. A. V. Smirnov, and introduces the reader to the principles of his own translation and their reasons. In conclusion, there are several verses from the 71st chapter of the apocrypha and information about crowdfunding for its publication.
The Problem of the Written Sources of the «Spiritual Meadow»: Borrowing and Intertextualitys
Authors: Шилкин Роман Игоревич 
Published: September 2023

Статья касается вопроса возможности использования Иоанном Мосхом письменных источников при написании рассказов «Луга духовного». Известно, что автор этого патерикового собрания большинство из написанных историй услышал во время своих многолетних паломнических экспедиций по монашеским обителям Палестины, Египта, Синая, Сирии и Киликии, которые впоследствии и были описаны им в своём труде. Однако, на страницах сочинения встречаются сюжеты и даже фрагменты текста, которые схожи с более ранними сочинениями, а нередко даже текстуально совпадают с ними. В связи с этим возникает вопрос о возможности использования Иоанном Мосхом письменных источников. Ответ на этот вопрос можно получить только в результате текстологического сравнения источников, что и было предпринято в рамках данной статьи. Здесь продемонстрированы некоторые отрывки совпадающих текстов, подробно проанализирована сама возможность и степень заимствования текста более раннего источника, предложены гипотезы, касающееся исследуемого вопроса.
The article concerns the issue of using written sources by John Moschus in the «Spiritual Meadow». It is known that the author of this work heard most of the stories in Palestine, Egypt, Sinai, Syria, Syria and Cilicia. These stories were later described by him in his work during his many years of pilgrimage. However, on the pages of the compositions there are plots and even fragments of the text, which are similar to earlier works, and often even textually coincide with them. In this regard, the question arises of the possibility of using written sources by John Moschus. The answer to this question can only be obtained as a result of a textual comparison of sources, which was undertaken under this article. Some excerpts of coinciding texts are demonstrated here, the very possibility and degree of borrowing the text of an earlier source is analyzed in detail, and hypotheses regarding the issue under study were proposed.
Protopresbyter John Romanides (1972–2001): Professor, Theologian, Historian
Authors: Ларионов Александр 
Published: September 2023

Личность протопресвитера Иоанна Романидиса на фоне других выдающихся греческих богословов XX в. выделяется своим стремлением к «инаковости», которая выражалась постоянным поиском глубинных ответов на те вопросы богословия и истории, которые уже давно казались устоявшимися и решёнными для большинства. Это стремление проявлялось во всех основных направлениях деятельности о. Иоанна: создании догматики «другого вида», выработке им собственного понимания истории, выразившейся в т. н. «ромейской теории», а также в создании особого направления в богословии - «терапевтического». Подобно творчеству протопресвитера, профессора и богослова, и сама его жизнь была живым выражением некой отчужденности по отношению к внешнему миру. Американец греческого малоазийского происхождения, проживший значительную часть жизни в Афинах, он всегда оставался «знамением пререкаемым» как по отношению к современному ему греческому обществу, так и для среды профессионального академического богословия и церковной иерархии. Биографии и значению трудов о. Иоанна Романидиса посвящена настоящая публикация.
The personality of Protopresbyter John Romanides stands out against the other outstanding Greek theologians of the twentieth century in his striving for «otherness», which was expressed by a constant search for deep answers to those questions of theology and history that had long seemed settled and resolved for most. This striving manifested itself in all the main areas of Fr. John: creating dogmatics of a «different kind», developing his own understanding of history, expressed in the so-called «Roman theory», and also creating a special direction in theology - «therapeutic». Like the work of the proto-presbyter, professor and theologian, his life itself was a living expression of a certain aloofness in relation to the outside world. A Greek-Asian-American who lived a considerable part of his life in Athens, he always remained a «sign of contention» both in relation to contemporary Greek society and in the midst of professional academic theology and the Church hierarchy. The biography and significance of Fr. John Romanides' work is the subject of the present publication.
The APLIKASI SURAT PERJALANAN DINAS KANTOR PERWAKILAN BKKBN PROVINSI RIAU DENGAN METODE AUTENTIKASI DOKUMEN MENGGUNAKAN QR-CODE
Authors: Pane Eddis Syahputra , Afriansyah  , Novendra Rizki , Turnandes Yogo 
Published: September 2023

Penerapan aplikasi sistem surat perjalan dinas Perwakilan Badan Kependudukan dan Keluarga Berencana (BKKBN) Provinsi Riau menjadi sebuah kebutuhan. Penelitian ini menggunakan aplikasi berbasis web dan QR-Code (quick response code). Dengan aplikasi ini maka setiap kegiatan yang dilakukan pegawai sesuai dengan Surat Perjalan Dinas (SPD) yang terintekrasi pada DIPA (Daftar Isian Pelaksanan Anggaran) secara atomasis dan membuat semua dokumen dan laporan terdapat QR-Code untuk autentikasi dokumen secara online ke web sistem perjalanan Perwakilan Badan Kependudukan dan Keluarga Berencana (BKKBN) Provinsi Riau untuk tertib administrasi dan anggaran sesuai dengan mata anggaran pengeluaran (MAK) pada tahun berjalan. Luaran penelitian ini adalah aplikasi surat perjalanan dinas berbasis web, sertifikat HAKI (Hak Kekayaan Intelektual) dan jurnal ilmiah yang terbit pada jurnal internasional, modul bahan ajar yang bisa diterapkan pada matakuliah pemrograman web.
Analysis of possible reasons of erronious identificationof the dynamic parameters of a controlled thermal plant
Authors: Inosov Sergei , Bondarchuk Olga 
Published: September 2023

For optimal adjustment of the temperature regulator, it is necessary to know the dynamic properties of the controlled plant, which are mainly obtained from an experimen, in the procedure of identifying the dynamic parameters of the controlled plant. The purpose of the study is to analyze possible causes of erronious identification of dynamic parameters of the plant. A possible mistake may be an unsuccessful selection of parameters, being identified. Their necessary and sufficient list includes static coefficient of transmission, the main and additional time constants, time delay. Possible strong nonlinearity of the actuator should be taken into account to compensate it in calculations. During the experiment, it is desirable not to allow large temperature deviations from the normal operating mode, to avoid the influence of possible small nonlinearity of the controlled plant. To process the results of the experiment, verified universal automatic optimization algorithms should be used. As a minimization criterion, it is recommended to use the logarithm of the mean square deviation between the experimental temperature oscillogram and the corresponding calculated oscillogram on the model. If, as the result of identification, equal or close values of the main time constants are obtained, this may be the result of a fault of the automatic search procedure, which is "stuck" in a local minimax. The values should be divercified, to help the automatic optimizer.
Creativity in Art Education as Environment for Realisation of Professional and Creative Potential of the Individual
Authors: Denysіyuk Zhanna 
Published: September 2023

The purpose of the article is to consider the issue of creativity in modern art education, which forms a holistic environment within which the realisation of the professional and creative potential of the individual becomes possible. The research methodology is based on systemic and value-based approaches, as well as on the application of analytical, synthetic, and cultural methods, which will allow a comprehensive consideration of the above issues and obtaining relevant research results. The scientific novelty lies in the theoretical understanding of issues of formation and development of creativity and creative environment of artistic educational institutions, which contributes to the realisation of the creative potential of the individual and the acquisition of professional competences. Conclusions. The study has revealed an increase in the role of the creativity component in the formation of a holistic space of art education, as well as the transformation of the paradigm in the field of education based on the general principles of humanisation and culturalisation, based on a comprehensive understanding of human existence in the world, their relationship with the environment and the value dimensions of personal development. It is proven that the development of the creative potential of the individual is carried out under the influence of a creative environment, which, in turn, becomes both a condition and a result of the activity of a creative individual. The basis of creativity is the inner potential of the individual, their professional self-realisation and the ability to generate new knowledge, which is largely formed in the environment of art education. Accordingly, art education institutions have the potential to form and/or transform into creative hubs for learning and creating an open creative environment in the process of creative activity, where an innovative product is created and space becomes creative.
Key words: creativity, art education, creative space, creative personality, creative environment, art education institutions.
Conceptualisation of Mediatisation of Culture: Foreign Experience of Constitutionalisation
Authors: Kuprii Tetiana 
Published: September 2023

The purpose of the article is to summarise the foreign experience of constitutionalising mediatisation in general and the mediatisation of culture in particular. The research methodology is based on the application of general scientific (analysis, synthesis, induction, and deduction) methods of studying mediatisation as a social institution. The scientific novelty of the results obtained lies in the generalisation of the work of foreign scholars, which will contribute to the formation of mediatisation as a social meta-process by the Ukrainian scientific community, in particular, the identification of its stages and the clarification of socio-cultural consequences, which are undoubtedly ambivalent. Conclusions. The author emphasises that the problem of mediatisation of culture is actualised by the need to understand the originality of this process and clarify its specifics in order to explain the mutual influence of mass media, social institutions, and society. The key views of leading foreign mediologists on the process of mediatisation, its properties, role in modern society, and the relationship between the mediatisation of culture and society and technological changes are highlighted. The article concludes that mediatisation is a dynamic, ambivalent, and multi-layered process; it is a dominant factor in the development of society, which, by its consequences, is understood at the level of other large-scale transformational processes. The author emphasises that the concepts of mediatisation try to explain the long-term processes of interconnection between media changes and socio-cultural changes, however, mediatisation is still only a theoretical direction, not an established theory, which requires the development of strategies for its study.
Key words: mediatisation, culture, conceptualisation, foreign experience.
Baroque Painting of Great Pechersk Church: Unknown Compositions and Spatial Pauses
Authors: Bardik Maryna 
Published: September 2023

The purpose of the article is to present the visual sources of the original Baroque mural paintings of the Dormition Cathedral, as well as to discover the reason for the absence of murals in some compartments of the upper tier before 1843. The research methodology is based on historical, cultural analysis, and art study analysis. Scientific novelty. The author specifies which compartments of the upper tier in the Great Church (Dormition Cathedral) remained without paintings until the 1840s. The reason (the confidentiality of preservation of the Lavra treasury) for which these compartments were not painted in the late 1720s-1730, in 1772-1777 is established. The author reveals and attributes the compositions of the original Baroque decoration of the Church painted in the late 1720s-1730, and conducted the art historical analysis. Conclusions. According to archival documents, the upper side-altars of the Saint Apostle Andrew the First Called (altar part), of the Transfiguration of the Lord (altar part), of the Venerable Anthony of Pechersk and of the Venerable Theodosius of Pechersk were not painted in the 18th century. The absence of murals in these compartments was due to the will to have secret places to keep the Lavra treasures. Fragments of the compositions in the photos (1898; the collection at the National Preserve “Kyiv-Pechersk Lavra”) are murals of the Great Church of the late 1720s – 1730.
Key words: sacral culture, Orthodoxy, sacral mural painting, Ukrainian Baroque painting, Kyiv-Pechersk Lavra, Dormition Cathedral.
Influence of Modern Digital Technologies on Fine Arts
Authors: Yaseniev Oleh 
Published: September 2023

The purpose of the article is to identify the influence of modern digital technologies on the creation of works of fine art. The research methodology is the application of general scientific and special research methods determined by the artistic paradigm. The scientific novelty of the study lies in understanding the specifics of creating works of fine art with the help of modern digital technologies, taking into account their interactivity, network communication, and virtuality. The conducted analysis shows the rapid spread of digital technologies and the expansion of the artistic orientation in the creative activity of artists, which has led to the formation of a new generation of digital art consumers and is one of the important areas of research into the current transformations taking place in the field of culture and art. Conclusions. Digital technologies and fine arts are undoubtedly in constant dynamic development and interaction today, and are actively used by artists in their work. Digital technologies are a means of modelling and demonstrating laws and the basis of artistic, scientific, and technical creativity, which significantly affect the formation of form, ensuring the composition and perception of the work and are one of the means of creating the latest works of fine art. With the help of digital technologies, artists manage to convey more accurately the idea of the work, make it understandable to the maximum number of viewers. Moreover, it is important to note that it is not entirely correct to determine the value of works of fine art created by traditional or digital means. A contemporary artist determines the means of creating the work itself (using the traditional means of pencil and brush, or using a sequence of sticks and zeros), and there is also the possibility of combining traditional art with technological innovations. The author emphasises that artificial intelligence in terms of independent creation of works of fine art today looks too bold and very controversial.
Key words: fine art, digital technologies, modern art, artificial intelligence.
Local Sciences Content of Libraries of Vinnichchina
Authors: Anisimova Olha , Lukash Halyna 
Published: September 2023

The purpose of the article is to study the modern content of local history activities of Vinnytsia libraries; to determine the state of research of local history content of Vinnytsia libraries; characterize the components and content of local history work of libraries, which requires a new approach to the processes of preservation of local history funds; to establish the place of local history activity as a leading direction of library work. A complex of research approaches and methods was used to solve the tasks: systemic, activity, historical, socio-communication approaches and methods of scientific analysis and synthesis, the method of comparison, description and measurement, bibliographic. The scientific novelty of the performed work consists in expanding ideas about the quality of local history content in the libraries of Vinnytsia, which is posted on the websites of institutions and forms an understanding of national identity and self-awareness. Conclusions. In the process of research, it was found that the libraries of Vinnytsia play a significant role in the preservation and dissemination of local history content. Local history work occupies an important place in the activities of Vinnytsia libraries: it is familiarization with the history of the native region, instilling interest in history, popularization of local history publications and a local history attribute in the design of libraries, formation of a local history fund and its popularization. Local history content covers diverse types of information about history, culture, nature and people living in Vinnytsia. This line of work was actively continued by Vinnytsia libraries even during the war with various forms of popularization of local history knowledge: from exhibitions-expositions, vernissages, quizzes, historical trips, slide presentations about museum exhibits, about the life and activities of famous regions to local history conferences, literary evenings, interesting meetings with famous people of the region, to the organization of activities of clubs and associations of local historians and holidays of local settlements.
Key words: local history content, library local history, formation of cultural awareness, local history electronic catalog.