bluuebunny/crossref_metadata_2025_split huggingface dataset:
Mission-Objectives Matrix (MOM) as an Innovative Tool of Marketing Audit
Authors: Djakeli Kakhaber 
Published: March 2023

The marketing audit is a comprehensive study and a deep analysis of marketing activities of the company, involving almost all external and internal processes which influence an entity. The marketing audit is an important point in planning. “A marketing audit is a comprehensive, systematic, independent, and periodic examination of a company’s, or a business unit’s marketing environment, objectives, strategies, and activities with a view of determining problem areas and opportunities and recommending an action plan to improve the company’s marketing performance” (Kotler, Gregor, & Rogers, 1977, p. 29). Appropriate strategy refers to the division of organization into Strategic Business Units - SBUs, which help to analyze accomplishment of the objectives of the company. In literature company’s business portfolio is analyzed by several methods: BCG Matrix, GE Matrix, but to audit interconnections between mission and objectives, it is important to have some universal approaches like above mentioned famous matrices. As it is well known, mission is the main component of the company and this is the reason why during marketing audit mission statement should be also checked. The main objective of this article is to find an answer to the question how it should be done better. The novelty of this article is that it is possible to suggest a new and innovative Mission-Objectives Matrix (MOM) for the mission statement audit.
Place Marketing of Georgian Hypermarket Retailers: Carrefour and Goodwill and Their Market Share Prediction by Drive Time Analyzes and the Expectancy Value Model
Authors: Djakeli Kakhaber , Shonia Devi 
Published: March 2023

Marketing plays a great role in retailing business. There are some marketing approaches and methods according which the proper place for a hypermarket retailer can be found in Tbilisi, capital of Georgia. There are retailer marketing approaches, place marketing strategies and methods on the one side, and the knowledge of attitude building process and expectancy value models on the other side. The task of this article was to show how these different models work in the example of Georgia, where two hypermarket retailers compete with each other for one interesting place, in a single road from Tbilisi to the West Georgia, crowded by cars of family moms and housewives, by citizens, many tour operators, tourist buses, and single travelers. This research shows the opinion of customers and their point of views about the retailers in such a strategic area. These opinions work in comprehensive ways rationally and emotionally which are related to price, primary characteristics, secondary features, product reliability of the rational side and quality, credibility and feelings about the emotional way in the Georgian market of hypermarket retailing. This research was conducted to study the market share prediction of retailers by retailing place marketing and expectancy value models. Quantitative and qualitative survey was used as the research method to gather primary data by designing questionnaires for 196 samplemembers. Microsoft excel was used to analyze the data gathered from this study. The aim of this research is to further help hypermarket retailers to improve their marketing strategy to increase their market share and also to utilize the consumer expectations, attitudes and behaviors as well.
Exhaustion Concept: Examining the Exhaustion Level of Karabük State Hospital Employees
Authors: Soyhan Nurullah , Erdem Erhan , Soyhan Hatice Kubra , Agar Songul 
Published: March 2023

The aim of this study is to examine the exhaustion concept based on an experimental approach by considering the previous studies and researches and to take the average of the exhaustion level of the Karabük state hospital staff. The employee groups, who were above the average and observed to have their exhaustion levels increased, will be created and subjected to an exhaustion syndrome management program. After applying exhaustion syndrome management training, the data obtained from the result of the study, is aimed to be made asecond scale in comparison with the control group.
Strategi KPU Polewali Mandar Dalam Meningkatkan Partisipasi Pemilih Pada Pemilu Tahun 2019
Authors: Asriani Asriani 
Published: March 2023

Penelitian ini bertujuan untuk mengetahui strategi KPU Polewali Mandar dalam mendorong partisipasi pemilih pada Pemilu Tahun 2019. Jenis penelitian yang digunakan dalam penelitian ini adalah jenis penelitian deskriptif dengan pendekatan kualitatif. Teknik pengumpulan dta yaitu wawancara dan studi pustaka. Penulis melakukan wawancara dengan para informan yang dianggap mempunyai kapasitas dan otoritas untuk menjelaskan terkait peningkatan partisipasi pemilih. Kajian pustaka dengan mengumpulkan data dan informasi dari buku, jurnal penelitian dan pembahasan peningkatan partisipasi pemilih. Hasil penelitian menunjukan bahwa strateg iyang dilakukan oleh KPU Polewali Mandar dalam mendorong partisipasi pemilih pada Pemilu Tahun 2019 sudah berjalan dengan baik tergambarkan pada 4 strategi yaitu strategi organisasi, strategi program, strategi pendukung sumber daya, dan strategi kelembagaan.
Factors of environmental awareness formation in students
Authors: Melnyk Iryna , Podorozhnyi Vadym 
Published: March 2023

The relevance of the study is due to the understanding of the impossibility of solving environmental problems only by technical means and the need for worldview changes in this regard. Today, the problem of environmental awareness belongs to the so-called global socio-philosophical problems studied by world and national philosophy. In today's conditions, it is important to study the dynamics of environmental consciousness, which is seen as a holistic phenomenon that requires a person to have an active attitude towards nature and himself.
The main function of ecological consciousness is to ensure optimisation of relations in the society-nature system, prevention of a global environmental catastrophe, and resolution of the global environmental crisis. Therefore, we cannot underestimate the importance and necessity of developing environmental awareness in the younger generation.Environmental knowledge is of particular importance for university students as future environmental managers. After all, mastering any profession should be based on the priority role of environmental knowledge and relevant skills, which will allow them to predict the consequences of their professional activities. In addition, it helps to involve students in creative cognitive activities. However, the awareness of modern youth about environmental issues is fragmented and undifferentiated; they are better aware of global environmental problems than of the problems of their local area. A significant number of students consider themselves uninvolved in solving environmental problems. Therefore, the necessary conditions for developing students' environmental awareness should be: understanding their own responsibility for the state of the environment and their dependence on it; developing a system of values that includes nature; developing practical skills and a certain behavioural strategy.In this context, it is important not only to understand the concept of "environmental awareness" and its structural elements, but also to search for factors that influence its formation in students. After all, only by understanding the specifics of the process of forming environmental awareness in students, it is possible to solve the problems faced by young people on the way to understanding their own place in the world, building environmental behaviour, etc.
Role of Values in Decision-Making for National Development Planning (a study in light of legal orders in Poland and Norway)
Authors: Kokocińska Katarzyna 
Published: March 2023

The issues discussed in this paper relate to the axiological justification of planning decisions as part of development policy pursued by public authority bodies, using the example of Polish and Norwegian planning systems. This study derived from the premise that the contemporary model of planning for socio-economic development is crucially significant in terms of organizing the activities of public administration that aim to meet socio-economic needs. In addition to values, the article also identifies legal institutions through which the values in question may be integrated in planning decisions for the development pursued with public participation.
Caracterización de Variables de Fertilización Precisa de Suelos y Praderas para el Diseño de un Software de Recomendación Inteligente (Retractado)
Authors: Giraldo Plaza Jorge Eliécer , Londoño Franco Luis Fernando , Pérez Buelvas Carlos Andrés , Álvarez Albanés Eddie Yacir 
Published: March 2023

This article presents the characterization of variables related to the precise fertilization of soils and dairy cattle pastures, for the construction of an intelligent system for the recommendation of fertilization plans. The characterization was carried out through a field study that considered soil analysis and determination of optimum levels of macronutrients in five farms in the north of Antioquia-Colombia. The main result was the establishment of the input and output fuzzy sets, together with the production rules, which were later taken to a functional prototype. From the above, it is concluded that the use of artificial intelligence techniques has great potential for integration with software to support fertilization-related tasks.
Undiagnosed Wilson Disease Presented as Liver Failure after Hepatitis A Virus Super infection
Authors: Akram Lubana , Jannat Tasfia , MD Rukunuzzaman  , Khan Lamia Nahid  
Published: March 2023

Hepatitis A super infection can cause severe or even fatal illness in patients with chronic liver disease. Here, we describe a ten-year-old boy who was admitted for acute hepatitis A virus infection but later on he was diagnosed with Wilson disease. Wilson disease was diagnosed on the basis of low ceruloplasmin, high urinary copper excretion, and the presence of K-F ring. Hepatitis A was diagnosed by the presence of antibody in the blood. This case report suggests that acute hepatitis A virus infection may play a role in acute decompensation in diagnosed or undiagnosed chronic liver disease.
KYAMC Journal Vol. 13, No. 04, January 2023: 261-263
Bangla Version of Lymphedema Life Impact Scale Version 2: Reliability and Validity
Authors: Mohammed Emran  , Md Israt Hasan  , Md Nazmul Alam  , Neelufar Rahman  , Md Zulfikar Ali  
Published: March 2023

Background: The use of disease-specific scales would be more valuable for the evaluation of the effects of lymphedema. To manage accordingly, and maintain the optimum quality of life of lymphedema patient, a validated outcome measure is helpful.Objective: To investigate the reliability and validity of Bangla Version of Lymphedema Life Impact Scale Version 2 (B-LLIS V2).Materials and Methods: A structured process that included translation, verification, compromise assessment, reverse translation, feedback, and final correction. B-LLIS V2 reliability and validity were conducted on 52 lymphedema patients. The reliability was evaluated by performing internal consistency and test–retest analyses. Its validity was assessed by comparing the B-LLIS V2 with other scales implying Pearson’s correlation.Results: Internal consistency with Cronbach’s alpha was 0.92 for total score and 0.79, 0.82, 0.80 and 0.78 for physical, psychosocial, functional, and infection respectively. The calculated overall tool score in Intra-class correlation co-efficient (ICC) for test-retest reliability was 0.94 and among subscales, the scores were 0.92, 0.95, 0.91 and 0.93 for physical, Psychosocial, functional, and infection respectively, which signified substantial reliability. The overall values of Pearson’s correlation coefficient for the construct validity were 0.91, 0.78 and 0.86 against reference standard Bengali SF-36 Health Survey, Bangla version of the Boston Carpal Tunnel Questionnaire and Bangla Start Back Screening Tool, and they all were statistically significant.Conclusions: B-LLIS V2 is a valid and reliable tool for the assessment of impairment due to lymphedema.
KYAMC Journal Vol. 13, No. 04, January 2023: 198-203
Selection of a Sustainable Strategy Using DSS for Students in Selecting the Faculty of Economics and Business with the Topsis Method
Authors: Mardjono Enny Susilowati , Hariyadi Guruh Taufan , Ratnawati Juli 
Published: March 2023

Universities must be able to predict opportunities and challenges with the right interest in the students choosing majors in higher education in the digitalization era. This study provides the right strategy for FEB UDINUS by proposing a structural hierarchical model to analyze changes in student decision-making patterns in choosing the Faculty of Economics and Business at Dian Nuswantoro University in the digital market era by taking the context of sustainable value. The data collection techniques used in-depth interviews to determine student’s decision-making criteria in choosing FEB majors. The analysis of decision making factors was processed using TOPSIS (Technique for Order Preference by Similarity to Ideal Solution). The results of this study show the ranking strategy of the most appropriate ranking such as the strategy to find credible partner, the strategy to provide additional community benefits, the strategy to educate the community, the strategy for building collaboration between students, the strategy for creating iconic brands, the strategy for building collaboration between faculty and students, the strategy for building new learning models, and the strategy for building a new learning culture. Keywords:Sustainable strategy, DSS, Topsis Method
MELEPAS BELENGGU C MAYOR PADA MELODIKA
Authors: Rachmi Tetty 
Published: March 2023

Salah satu kegiatan praktik musik di sekolah dasar adalah pemanfaatan alat musik melodika yang sudah lama populer di kalangan warga pendidikan di sekolah dasar dan menjadi instrumen musik yang wajib dimiliki siswa. Melalui melodika, siswa dapat berekspresi dan berkreasi, selain mengenal pengetahuan dan keterampilan bermain musik. Namun demikian tujuan ini, tampaknya belum bersambut dengan praktik baik pada pembelajaran musik, bagian dari mata pelajaran SBdP Kurikulum 2013, di sekolah-sekolah dasar. Keluasan wacana siswa dapat bermain lagu dengan berbagai tangganada pada melodika telah terkekang dengan tangganada “tunggal”. Pembiaran penyempitan pengetahuan ini telah berlangsung lama sehingga kekeliruan ini pada akhirnya menjadi suatu pembenaran. Kekeliruan yang dimaksudkan adalah timbulnya pemahaman bahwa melodika hanya dapat digunakan untuk memainkan lagu-lagu bernada dasar C Mayor saja, yang seharusnya dapat dimainkan dengan berbagai nada dasar, seperti G Mayor, F Mayor dan lain sebagainya baik mayor maupun minor. Pada kegiatan pengabdian kepada masyarakat tahun 2021, tim berupaya memperbaiki kekeliruan tersebut yang selama ini tidak disadari oleh pada umumnya guru kelas, termasuk guru kelas di SD Permata Bunda. Target yang ingin dicapai dari kegiatan, adalah: Mitra guru memiliki pengetahuan dan keterampilan bermain lagu pada Tangganada G Mayor dan F Mayor (di luar Tangganada C Mayor) berikut akor tonika, subdominan, dan domainnya dengan baik dan benar, dan sekolah mitra menerima hibah 27 unit melodika dan buku saku panduan bermain melodika. Untuk mencapai target tersebut, penguatan pengetahuan dan keterampilan musik dilakukan dengan praktik/demonstrasi oleh mitra dan demonstrasi oleh tim dosen pelaksana PkM serta diskusi/konsultasi. Luaran kegiatan berupa artikel pada jurnal Diseminasi UT atau prosiding Seminar Nasional Pengabdian kepada Masyarakat. Kegiatan dilaksanakan sebanyak lima pertemuan @ 2-3 jam dalam kurun waktu September-Oktober 2021 di SD. Permata Bunda, Depok.
Kata kunci: akor, guru kelas, melodika, tangganada
Normal redefined: Exploring decontextualization of lorises (Nycticebus & Xanthonycticebus spp.) on social media platforms
Authors: Quarles Luke F. , Feddema Kim , Campera Marco , Nekaris K. A. I. 
Published: March 2023

IntroductionDecontextualization is a concept from psychology whereby new words are learned outside of the context of the here-and-now. Decontextualized language is used for discussing abstract concepts and is crucial to the development of academic language. When it comes to images, a dearth of context can lead to a lack of clarity, such as the use of ambiguous decontextualized images in environmental communication, leading to the promotion of greenwashing. Here we refer to decontextualization as the removal of wildlife from their wild ecological context. Images and videos of globally threatened species are increasingly popular on social media. Showing such taxa alongside humans may impact public perceptions of their abundance and need for conservation and can increase illegal trade. One group of animals that are particularly popular on social media platforms are the slow and pygmy lorises (Nycticebus spp., Xanthonycticebus spp.).MethodsHere, we examined 100 videos from three popular social media platforms (YouTube, TikTok, and Giphy) to calculate how often and in which ways these videos remove slow lorises from their natural ecological and behavioural context. We also examined views and likes to determine viewer engagement trends. We used relevant content from each site to assess the presence of decontextualization using five conditions.ResultsIn all but two videos, conditions of decontextualization were present and 77% of all videos had four to five conditions of decontextualization. Using Spearman correlation, we found a significant effect of decontextualization scores on the number of views and likes for YouTube and TikTok videos. Views were significantly higher when videos presented animals in anthropogenic settings (i.e., in human-made structures or in proximity of human artefacts). Additionally, views on TikTok and YouTube were significantly higher when animals displayed signs of stress or ill health and when they were in unnatural conditions.DiscussionOur case study of lorises provides an example of the danger of decontextualizing wild animals on social media. Public preference for imagery where animals are neglected is indicative that better guidelines need to be put in place and policed by social media platforms. Additionally, conservationists need to develop strategies to promote wild imagery and further explore decontextualization if we are to understand and address the drivers of the rampant illegal wildlife trade online.
Fibrin monomers evaluation during hospitalization for COVID-19 is a predictive marker of in-hospital mortality
Authors: Smadja David M. , Gendron Nicolas , Philippe Aurélien , Diehl Jean-Luc , Ochat Nadège , Bory Olivier , Beauvais Agathe , Mareau Alexis , Jannot Anne-Sophie , Chocron Richard 
Published: March 2023

BackgroundCoagulopathy is one of the main triggers of severity and worsening of Coronavirus disease 2019 (COVID-19) particularly in critically ill patients. D-dimer has been widely used to detect COVID-19 coagulation disorders and has been correlated with outcomes such as disease severity and in-hospital mortality. Involvement of other fibrin degradation products, particularly fibrin monomers (FM), remains an ongoing question.MethodsWe performed a monocentric study of adult patients with COVID-19, who were admitted either in the medical ward (MW) or in the intensive care unit (ICU) and who had FM measurements performed on them during the first wave of COVID-19 outbreak. We analyzed the positivity of FM levels (FM &gt; 7 µg/mL) to assess the ability of FM monitoring during the first days of hospitalization to predict COVID-19 outcomes.ResultsIn our cohort, 935 FM measurements were performed in 246 patients during their first 9 days of hospitalization. During patient follow-up, the FM levels were higher in patients admitted directly to the ICU than in those admitted to the MW. Moreover, we observed significantly increased levels of FM in patients when the data were stratified for in-hospital mortality. At hospital admission, only 27 (11%) patients displayed a positive value for FM; this subgroup did not differ from other patients in terms of severity (indicated by ICU referral at admission) or in-hospital mortality. When analyzing FM positivity in the first 9 days of hospitalization, we found that 37% of patients had positive FM at least once during hospitalization and these patients had increased in-hospital mortality (p = 0.001). Thus, we used non-adjusted Kaplan–Meier curves for in-hospital mortality according to FM positivity during hospitalization and we observed a statistically significant difference for in-hospital mortality (hazard ratio = 1.48, 95% CI: 1.25–1.76, p &lt; 0.001). However, we compared the AUC of FM positivity associated with a ratio of D-dimer &gt;70% and found that this combined receiver operating characteristic (ROC) curve was superior to the FM positivity ROC curve alone.ConclusionMonitoring of FM positivity in hospitalized patients with COVID-19 could be a reliable and helpful tool to predict the worsening condition and mortality of COVID-19.
Air pollution associated with hospital visits for mental and behavioral disorders in Northeast China
Authors: Liu Huo , Zhao Hang , Huang Jinling , He Miao 
Published: March 2023

BackgroundRelated studies have found that air pollution is an important factor affecting mental and behavioral disorders. Thus, we performed this time-series study to evaluate the relationship between short-term exposure to ambient air pollutants and visits to hospital by patients with mental and behavioral disorders in northeastern China.MethodsWe used quasi-Poisson regression models and generalized additive models to probe the links between air pollution and mental and behavioral disorders. The possible influences were also explored stratified by season, age and gender.ResultsWe found that sulfur dioxide (SO2) had a cumulative effect on mental and behavioral disorders at lag04–lag07 and had the greatest effect at lag07 [Relative risk (RR) = 1.068, 95%CI = 1.021–1.117]. Particulate matter of size 2.5 μm (PM2.5) and SO2 had a cumulative effect on depression and both had the largest effect at lag07 (RR = 1.021, 95%CI = 1.002–1.041; RR = 1.103, 95%CI = 1.032–1.178); SO2 also had a cumulative effect on anxiety disorders, with the largest effect at lag06 (RR = 1.058, 95%CI = 1.009–1.110). In the stratified analysis, people are more susceptible in the cold season compared to the warm season and females and the 18–60-year age group are more sensitive to air pollutants. It is suggested to strengthen management and preventive measures to decrease air pollution exposure.ConclusionThis study found an association between increased concentrations of air pollutants and increased outpatient visits for mental and behavioral disorders. We recommend that preventive and protective measures should be strengthened in an effort to reduce exposure to air pollution in order to maintain physical and mental health.