bluuebunny/crossref_metadata_2025_split huggingface dataset:
Competencia de los estudiantes sobre las herramientas de neuromarketing para la venta de marcas
Authors: Mendoza Vargas Emma Yolanda , Boza Valle Jhon Alejandro , Manjarrez Fuentes Nelly Narcisas 
Published: June 2023

En el artículo se determina la importancia de las competencias de los estudiantes sobre las herramientas del neuromarketing que se pueden emplear para la venta de un servicio o producto. Como investigaciones antecedentes han reconocido que la introducción de esta disciplina en los planes de estudios de la educación superior es incipiente, se expone el aporte que una transformación al respecto ocasionaría para el futuro desempeño profesional y para el ámbito empresarial. Mediante el Método de Revisión Bibliográfica Documental y la técnica de la revisión bibliográfica, se recopila información teórica sobre el neuromarketing, su formación en las universidades y los principios y métodos de la Neuroventa. Luego de la exposición de estos planteamientos, se concluye que el empleo de las técnicas del neuromarketing y específicamente de los métodos de neuroventas permite que la gestión de comercialización se centre en el cliente y en la satisfacción de sus necesidades a partir del conocimiento de su mente y de estrategias enfocadas a establecer conexiones emocionales. Es por ello que el desarrollo de competencias en los estudiantes universitarios sobre sus herramientas contribuye a perfilar un trayecto de éxito, al ser capaces de promover ofertas coherentes con los verdaderos intereses y las verdaderas carencias de los consumidores, favoreciendo una conexión emocional.
Contribución a la gestión organizacional por procesos a través de los procesos suntativos: caso Observatorio Turístico de la ULEAM
Authors: Espinoza Arauz Mayra Yasmina , Zambrano Sornoza Julaidy Dixiana , Juliana Margarita Villaprado Lucas , Robert Antonio Veliz Estacio 
Published: June 2023

Se recalca que la actual investigación se la desarrolló en el Observatorio Turístico de la Universidad Laica Eloy Alfaro de Manabí Uleam, en su extensión Sucre ubicada en la ciudad Bahía de Caráquez. El objetivo es elaborar un diagnóstico de los procesos internos desarrollados por el Observatorio de Turismo del Departamento de Investigación, mediante prácticas de observación tendiente a la demostración de los procedimientos de esta área de la Uleam, ext. Bahía de Caráquez.. Esta es una investigación cualitativa y cuantitativa de orden descriptivo, con la aplicación de métodos y técnicas como entrevista y encuestas. Como resultado se logró conocer que esta área es desconocida por los estudiantes y sobre los procesos que se desarrollan por la carencia de estructura organizacional y de gestión de los procesos, además los estudiantes desconocen cómo ser miembro voluntario de éste por la falta de definición por escrito y de comunicación. La estructura organizacional de la institución por reglamento es mediante Gestión por Procesos para garantizar la eficiencia y eficacia, que por la reciente creación de esta área aún carece de elementos organizacionales. En tanto que las actividades que se desarrollan deben ser comunicadas para que genere impacto en la comunidad relacionada directa e indirectamente a la actividad turística para la toma de decisiones oportunas y efectivas en pro de la sostenibilidad de sus negocios.
Enoturismo emergente en Ecuador: Factores clave para su desarrollo en la provincia del Guayas
Authors: Salas-Arreaga Cristina , Hinojosa-Ramos Miriam Vanessa 
Published: June 2023

El enoturismo es una modalidad cuyo interés ha ido en aumento durante la última década. Si bien Ecuador no es reconocido por su producción vinícola, en la actualidad tiene viñedos cuyos vinos son reconocidos con galardones internacionales. Sin embargo, dado que El enoturismo es una modalidad cuyo interés ha ido en aumento durante la última década. Si bien Ecuador no es reconocido por su producción vinícola, en la actualidad tiene viñedos cuyos vinos son reconocidos con galardones internacionales. Sin embargo, dado que turista en el vino. En consecuencia, se hace imperativo desarrollar estrategias encaminadas a promover e incrementar dicho interés que incide en la decisión del turista potencial por hacer enoturismo.
Apoptosis as a Potential Target to Arrest and Survival of Hydatid Cyst
Authors: Rahmani-Dehaghani Maryam , Tolouei Sepideh , Yousofi-Darani Hossain , Ghayour-Najafabadi Zahra 
Published: June 2023

Background:
Hydatidosis is a serious and life-threatening disease that may lead to the death of the host if diagnosed and treated improperly. Apoptosis has been investigated as a mechanism of host innate immunity in suppressing parasites and also the survival of cysts in the human body. The present study investigates the process and role of apoptosis caused by a host cell or parasite in hydatid cysts.

Materials and Methods:
Survey cytotoxic effect and apoptotic mortality of hydatid-treated lymphocytes were investigated. Also, to determine the mechanism of apoptosis in host and parasite, the mean gene expressions of Bcl-2, Bax, Caspase 3 in hydatid-treated lymphocytes, and Fas-L gene in the laminated-germinal layer of fertile and infertile hydatid cysts were evaluated.

Results:
The viability of fertile and infertile hydatid fluid-treated lymphocytes was significantly different compared with the control group. Flow cytometry also showed apoptotic cells. Bax mean gene expression was significantly different between fertile and infertile treated lymphocytes. However, there was no significant difference in the mean expression of Caspase 3, and Bcl-2 genes in these two groups. Although the expression of the Fas-L gene in infertile cysts was higher than in fertile cysts, the result was not significant.

Conclusion:
It seems that hydatid cyst fluid may induce apoptosis in lymphocytes so that, hydatid cysts can escape from the immune system and stay alive. On the other hand, the results represent the possible immune path of host apoptosis against the parasite as one of the important routes in infertility of hydatid cysts.
Clinico-microbiological profile of adults with enteric fever
Authors: Dessai Rishikesh , Yadav Amit , Garg Ambuj 
Published: June 2023

Background:
Enteric fever is a major public health problem; the burden of disease worldwide is approximately 11.9–26.9 million cases and 129,000–217,000 deaths each year. The burden of disease in India is approximately 6 million per year. Enteric fever is caused by Gram-negative bacteria Salmonella typhi or Salmonella paratyphi A, B or C, which is a bloodstream infection. The re-emergence of susceptibility of old antibiotics such as ampicillin, co-trimoxazole, and chloramphenicol in S. typhi has been observed.

Aims:
The objective of the study was to study the antibiotic sensitivity pattern of S. typhi, S. paratyphi A and S. paratyphi B and also the clinical and laboratory profile of enteric fever with respect to blood counts, liver function tests and typhoid serology in adult patients with enteric fever.

Materials and Methods:
The study was conducted in the Department of Internal Medicine and Microbiology at Sir Ganga Ram Hospital in 76 adult patients of blood culture-positive enteric fever. Clinical and laboratory profile of patients was recorded. Antibiotic sensitivity patterns were studied in all cases and the prevalence of multidrug-resistant strains, if the present was established.

Results:
The mean age in this study was 31.46 + 11.29 years. There were 46 male patients and 30 female patients. Fever was present amongst all patients (100%). Myalgia/headache was present amongst the majority of patients (98.7%). Pain in the abdomen (57.9%) was present. Leucopenia and leucocytosis were present in 25% and 2.6% of patients, respectively. Serum glutamic-oxaloacetic transaminase and serum glutamic-pyruvic transaminase were abnormal amongst 36.8% and 38.2% of patients, respectively. Complications, such as ileal perforation and gastrointestinal (GI) bleed, were not seen in the patients of enteric fever in this study. Typhidot IgM was positive in 50% of patients. S. typhi (blood culture) was amongst more than half of the patients (69.7%) and S. paratyphi A was 30.3%. Ampicillin was resistant to 5.3% and chloramphenicol and cotrimoxazole each were resistant to 2.6%. Levofloxacin was resistant to 38.2%. Ceftriaxone, azithromycin and cefixime were sensitive to 100%. Multidrug resistance (resistance to ampicillin, chloramphenicol and cotrimoxazole) was seen in 2.6% of cases, which was associated with S. typhi. There was no multidrug resistant (MDR) strain seen with S. paratyphi A.

Conclusions:
This study showed that fever, myalgia/headache, pain in the abdomen, nausea/vomiting and diarrhoea were the common clinical manifestations of enteric fever. Other important conclusions were low percentages of comorbidities, low occurrence of leucocytosis, high typhidot IgM positivity, low MDR and most of the drugs were 100% sensitive. Ileal perforation and GI bleeding were not found in any case of enteric fever in this study.
Surgery as an option in adult onset Xanthogranuloma
Authors: Jhunjhunwala Nikhil , Saha Shiv Shankar 
Published: June 2023

Adult orbital xanthogranulomatous disease (AOXGD) is a group of rare syndromes, involving the periorbital and ocular tissues. We present details of a case of adult-onset xanthogranuloma (AOX) and the management strategy employed in a positive outcome. AOX is the least common variant of AOXGD without any significant systemic involvement. The significance of this entity is that it is often self-limited and is localised to the eye (anterior orbit), with good prognosis. We have kept surgery as our viable primary option in patients presenting late with functional problems and severe cosmetic deformity. In cases with disfiguring lesions and late presentation, the best therapeutic approach is complete excision biopsy and reconstruction with local flaps and full-thickness skin graft.

Level of Evidence:
Level V, Case report.
Impact of COVID-19 pandemic on treatment and psychology of patients undergoing orthodontic treatment
Authors: Shah Rutvi , Desai Bhagyashree , Patel Arva , Shah Ahuti , Shah Gunjan , Shah Neel 
Published: June 2023

Introduction:
COVID-19 is a novel pandemic affecting the entire world. This study was conducted with the purpose of assessing the challenges faced by patients receiving orthodontic treatment as well as treating orthodontists and their preferred solutions to overcome these challenges.

Methodology:
A total of 120 patients, undergoing orthodontic treatment of any form (fixed/removable appliances) at the Department of Orthodontics, Dharmsinh Desai University, whose treatment had started before the lockdown, were approached. The close-ended offline questionnaire consisting of 12 questions, all mandatory to be answered, was distributed randomly among these patients with prior consent. To compare the difference in the distribution of responses for the questionnaire and analyze it statistically, the Chi-square test was used.

Results:
The participant response rate was 91.66%. 76.36% of patients neither felt any emergency nor faced any issues during the lockdown. 56.36% were in telephonic contact with their respective orthodontists; out of which 90% were following the instructions prescribed by their orthodontists. Forty percent of patients were concerned about the global pandemic, and 83.64% were worried about their orthodontic treatment getting extended.

Conclusion:
The COVID-19 pandemic did not have a statistically significant impact on orthodontic treatment as well as on the psychology of patients undergoing treatment as they were in contact with their respective orthodontists through telephonic communication.
Awareness of LASER in Periodontal Therapy among Periodontal Practitioners in Chennai: A Questionnaire Survey
Authors: Ilango Paavai , Gomathi G.D , Thanigaimalai Abirami , Vummidi Ayswarya V. , Mahalingam Arulpari , Reddy Vineela Katam 
Published: June 2023

Aim:
The aim of the study was to analyze the awareness of LASER in periodontal treatment modalities and their advantages and disadvantages among periodontists in Chennai, India.

Materials and Methods:
Seventy periodontists, including postgraduate students, were evaluated on their awareness on LASER using a validated questionnaire. The answers were recorded, and scoring was given based on their choices. The scores were statistically evaluated.

Results:
The results suggested a profound awareness of LASER (55.7% had more than 3 years of experience and 44.3% had <3 years of experience) toward application for periodontal therapy. Nearly 18.6% of periodontists felt that LASER is a replacement for scalpel, whereas 34.3% felt LASER cannot completely replace scalpel and 47.1% of them felt it debatable. About 34.3% reported LASER as an adjunct, 18.7% reported it to be a standalone surgical tool, and 47.1% of them felt it debatable.

Conclusion:
This study implies that most of the periodontists have profound knowledge on the basic concepts of LASER and its application in periodontal treatment. The study also infers the use of LASER has become more predominant among periodontists in their day-to-day practice.
Assessment of Self-Perceived Oral Health Status, Psychological Well-Being and Life Satisfaction among Geriatric Population
Authors: Kolli Bhuvana Durga , Pachava Srinivas , Talluri Devaki , Veligatla Satya Madhuri , Patnala Jhansi , Selvaraj Vishnu Kumar 
Published: June 2023

Aims:
This study aims to find out the association between self-perceived oral health status, psychological well-being and life satisfaction.

Settings and Design:
A cross-sectional study conducted on 400 geriatric people aged 60 years and above, residing in Tadikonda Mandal of Guntur district, Andhra Pradesh, India.

Subjects and Methods:
Self-perceived oral health was assessed through self-rating of oral health, speaking ability index, chewing capability index, and psychosocial impact scale oral health impact profile. Life satisfaction was assessed through single-item question, How satisfied with your life as a whole with 4 point Likert scale. Psychological well-being was assessed through two domains: Perceived life stress and general health, i.e., anxiety and depression. People who were mentally retarded, bedridden and who were not interested to participate in the study are excluded.

Statistical Analysis Used:
Chi-square, t-test, one way ANOVA test, poison regression analysis.

Results:
A poison regression model with perceived life stress as outcome, depicted that good self-rated oral health subjects had significantly lower perceived life stress scores (prevalence rate ratio [PRR] = 0.762; 0.649–0.894) than poor self-rated oral health subjects which is constant 1. When the outcome was changed to general health in the model, subjects who self-rated oral health as good have lower depression scores (PRR = 0.763; 0.667–0.873) than subjects, who self-rated oral health as poor which is kept constant 1.

Conclusions:
Poorer psychological well-being and lower life satisfaction are co-existing within the poor self-perceived oral health group of elderly, where poor self-rated oral health was found to be an important mediator of quality of life.
Analysis of health profile and treatment needs of patients with special health care needs at a Malaysian teaching hospital: A 6-year observation
Authors: Mohd Suria Affandi Tun Yasmin Iffah , Mokhtar Ilham Wan , Putera Mohd Yusof Mohd Yusmiaidil , Ahmad Mas Suryalis 
Published: June 2023

Abstract

Aims and Objectives:
Special care dentistry (SCD) provides oral health care to disabled individuals in an environmental, cultural or social setting that supports their oral health. This study aimed to analyze the profiles of patients managed at an SCD clinic in a teaching hospital based on their sociodemographic background, medical condition or disability, dental diagnosis and treatment provided.

Materials and Methods:
This retrospective audit study included patients seen from the clinic’s inception in January 2017 until June 2022, retrieved from the faculty’s record management system. The pattern of patients seen was arranged on an Excel sheet and analyzed using SPSS. Quantitative data were analyzed via descriptive analysis (frequency) and chi-square test (P < 0.05).

Results:
A 220% surge in the number of patients treated between January 2017 and June 2022, from two to 91 years old, with more male patients seen. Most patients had an intellectual disability (49.7%), followed by medical compromised (16.4%) and genetic conditions or syndromes (12.0%). 43% of had caries, which is more prevalent in women, and 31.6% had periodontal disease, with the majority being between the ages of 21 and 40. Periodontal treatment accounted for most of the dental treatment (76.1%). Even though only a small percentage of endodontic therapy was performed (2.4%), a significant association was found between the treatment, gender and age group of patients seen in the clinic.

Conclusion:
Considering their health profile, oral diagnosis and therapy, this study demonstrated the varied sorts of patients encountered in an SCD specialist clinic. This useful information will be beneficial in the development of a comprehensive care dentistry center for this community.
Osseointegration of dental implants in patients with congenital and degenerative bone disorders: A literature review
Authors: Perez Edith , Salinas Liliana , Mendoza Roman , Guerrero Maria Eugenia , Oliva Jose , Mayta-Tovalino Frank 
Published: June 2023

Abstract

Aims and Objectives:
The aim of this study was to describe the mechanism of dental implants osseointegration in patients with congenital and degenerative genetic bone disorders.

Materials and Methods:
A PubMed and Scopus documents search was carried out between November 2021 in the, using words such as “osseointegration,” “degenerative disease,” “congenital disease,” and “dental implants.”

Results:
The thirteen articles selected dealt with dental implants osseointegration in patients with congenital and degenerative bone disorders. The influence and repercussion of these diseases on the bone system, as well as the osseointegration process were described from healing to bone remodeling. In addition, certain articles described some considerations to improve the osseointegration process in patients suffering from these types of conditions.

Conclusions:
Within the limitations of this literature review we can conclude that osseointegration in patients with ectodermal dysplasia and osteoporosis could be achieved. However, the planning process for dental implant placement in these patients should be more meticulous and individualized considering the degree of tissue involvement as well as the patient’s age and skeletal development compared to systemically healthy patients.
The effect of matrix metalloproteinase inhibitors on the microtensile bond strength of dentin bonding agents in caries affected dentin: A systematic review
Authors: Lewis Neil Vincent , Aggarwal Shalini , Borse Nikhil N , Sonawane Shailendra , Dhatavkar Prasanna , Digholkar Rhea , Agarwal Divyanshi 
Published: June 2023

Abstract

Aims and Objectives:
Matrix metalloproteinases (MMPs) cause degradation of the dentinal matrix, as they act actively on collagen fibrils, leading to their deterioration and collapse. MMP inhibitors are known to be used for the pre-treatment of human dentin before bonding. Most studies on the MMP inhibitors examined the effect of MMP inhibitors on bonding to sound dentin (SD), but few examine their effect on bonding to caries affected dentin (CAD). This systematic review aims to identify and summarize studies that have applied MMP inhibitors for pre-treatment of CAD, and examine the microtensile bond strength (µTBS), bond durability, and the mode of failure.

Materials and Methods:
A systematic review was performed using the PubMed database according to the PRISMA guidelines. A total of 785 original articles published between 2010 and 2022 were initially retrieved. Six studies were selected based on predefined inclusion–exclusion criteria, and their outcomes were extracted and analyzed. The methodological quality assessment was performed using a combined checklist that utilizes the reporting criteria mentioned in the checklist for reporting in-vitro studies guidelines and guidelines for reporting pre-clinical in vitro studies on dental materials.

Results:
All six studies included here showed a definitive increase of the µTBS when MMP inhibitors were applied to the CAD. The mode of failure was found to be predominantly adhesive in nature. The deviation in the values of µTBS was approximately 2–5 MPa on immediate and delayed testing.

Conclusion:
MMP-inhibiting agents could be considered for the pretreatment of teeth with CAD as a part of their tooth preparation area, thereby allowing the clinician to retain CAD and bond to the CAD without endangering the vital pulp.
Lateral Nasal Osteotomy
Authors: Hernot Sharad , Dogra Rishabh , Kaintura Madhuri , Pillai Dheeraj Shashikumar , Pokharia Lalit , Riar Sahildeep Singh , Gupta Harshit , Dewan Bhavna 
Published: June 2023

Purpose:
To compare the external lateral nasal osteotomy with internal osteotomy in patients undergoing closed rhinoplasty with reference to intraoperative bleeding, duration of surgery, the ease of performing osteotomy, postoperative oedema, ecchymosis, and postsurgery esthetic satisfaction of patients.

Materials and Methods:
A total of 100 individuals of either sex with external nasal deformities were enrolled to the study and randomly allocated into two groups: Group I: Internal continuous osteotomy and Group II: External percutaneous perforating osteotomy. Data were collected and analyzed in terms of age and sex distribution, history of associated trauma, presence or absence of deviated nasal septum, presence of intraoperative bleed, the ease of performing each technique, duration of surgery, associated lid edema and ecchymosis, and final aesthetic correction.

Results:
External osteotomy is an easy approach to carry out and makes lateral osteotomy fracture lines with high precision. The damage to the nasal mucosa is much less. There is reduced bleeding, reduced edema and reduced ecchymosis around eyes. The postsurgery esthetic satisfaction is also higher among external osteotomy patients.

Conclusion:
The study concludes that external technique delivers a better and predictable control with precision to maximize the esthetic and functional results while limiting the potential for complication. It causes less tissue injury and provides higher confidence in being able to be performed. Moreover, the postsurgery esthetic satisfaction of Group II patients was higher, making it a preferable option for the surgeon and the patient as well.