bluuebunny/crossref_metadata_2025_split huggingface dataset:
Холдинги в РФ корпоративное управление и правовое регулирование
Authors: Малькова Ю.В. 
Published: January 2025

В статье рассматриваются сущностные аспекты по теме исследования, такие как понятие «холдинг», классификация. Дается разграничение понятий по правовым формам объединений и экономическому содержанию объединений. Представлена организационная структура холдинговой компании, которая включает основное материнское общество и дочерние хозяйственные общества. Данная организационная структура может быть усложнена и продолжена. По основанию возникновения экономической зависимости сложились три типа холдингов, к ним относятся имущественные холдинги, договорные и организационные. Приведены примеры крупных холдингов в агропромышленном комплексе по данным Аналитического центра «Эксперт» за период с 2016 по 2018 годы. Особое внимание уделено моменту отсутствия в российском законодательстве такой организационно-правой формы как «холдинг», в связи с отклонением закона.
The article discusses the essential aspects of the research topic, such as the concept of "holding", classification. A distinction is made between the concepts of legal forms of associations and the economic content of associations. The organizational structure of the holding company, which includes the main parent company and subsidiaries, is presented. This organizational structure can be complicated and extended. There are three types of holdings based on the basis of economic dependence, these include property holdings, contractual holdings, and organizational holdings. Examples of large holdings in the agro-industrial complex are given according to the data Of the analytical center "Expert" for the period from 2016 to 2018. Special attention is paid to the fact that the Russian legislation does not have such an organizational and legal form as" holding", due to the rejection of the law.
Сетевое моделирование рекламных интернет–кампаний
Authors: Батагов Г.Э. 
Published: January 2025

Важность рекламы заслуженно отмечается на протяжении столетий формирования рыночной экономики. Это обусловлено тем, что продвижение продукта с помощью рекламы актуально как для тех товаров и услуг на который уже есть спрос, так и с целью создать этот спрос на новые продукты. При должной подготовке и грамотной подаче эффективность рекламы ограничена лишь производственными возможностями бизнеса, она позволяет ускорять оборачиваемость оборотных средств и осуществлять бесперебойный процесс реализации товаров и услуг. Кроме того, реклама продукции – естественный устойчивый драйвер для бизнеса и регулятор развития рыночных отношений. В статье показано, что печатная и телевизионная реклама в наше время теряют свою эффективность, а стремительно растущая интернет-реклама, напротив, становится все более эффективной. Рассмотрены сетевые модели рекламы и предложены этапы моделирования типовой рекламной интернет–кампании.
The importance of advertising has been deservedly noted over the centuries of the formation of the market economy. This is due to the fact that product promotion through advertising is relevant both for those goods and services for which there is already a demand, and in order to create this demand for new products. With proper preparation and competent presentation, the effectiveness of advertising is limited only by the production capabilities of the business, it allows you to accelerate the turnover of working capital and to carry out an uninterrupted process of selling goods and services. In addition, product advertising is a natural stable driver for business and a regulator of the development of market relations. The article shows that nowadays print and television advertising is losing their effectiveness, while the rapidly growing Internet advertising, on the contrary, is becoming more effective. The network advertising models are considered and the stages of modeling a typical Internet advertising campaign are proposed.
Анализ платежеспособности и финансовой устойчивости компании
Authors: Савчук О.П. 
Published: January 2025

Анализ платежеспособности и финансовой устойчивости является актуальной темой на протяжении несколько лет. Трудоемкой работой является управление финансами в рыночной экономике, зависящее от руководителей организации любой сферы деятельности, в которой они работают. Наиболее важным объектом оценки платежеспособности и финансовой устойчивости являются основные коэффициенты, которые характеризуют эти показатели.
Analysis of the assessment of solvency and financial stability has been a topical topic for several years. A time-consuming problem is financial management in a market economy, which depends on the managers of the organization in any field in which they work. The most important object of assessing solvency and financial stability are the main coefficients that characterize these indicators.
Маркетинговые стратегии и их применение
Authors: Холмаматов Д.Х. , Турсунмуродов С.М. 
Published: January 2025

В идеале маркетинговые стратегии должны иметь более длительный срок службы, чем индивидуальные маркетинговые планы, поскольку они содержат ценностные предложения и другие ключевые элементы бренда компании, которые обычно остаются неизменными в долгосрочной перспективе. Другими словами, маркетинговые стратегии охватывают обмен сообщениями с большой картинкой, в то время как маркетинговые планы определяют логистические детали конкретных кампаний.
Marketing strategies should ideally have longer lifespans than individual marketing plans because they contain value propositions and other key elements of a company’s brand, which generally hold consistent over the long haul. In other words, marketing strategies cover big-picture messaging, while marketing plans delineate the logistical details of specific campaigns.
Цифровизация и интеллектуализация экономики и общества Японии
Authors: Шипилов М.Е. 
Published: January 2025

В статье автор рассматривает основные пути цифровизации и интеллектуализации экономики и общества Японии. Актуальность темы статьи выражается в том, что Японская экономика уже достигла своих высот и современная адаптация к изменившимся условиям ей остро необходима. Современные тенденции развития общества неуклонно приводят его к цифровизации различных сфер общественной жизни. Основные методы исследования основываются на создании и передачи посредством анализа и структуризации процесса внедрения повсеместной цифровизации и интеллектуализации экономики и общества.
In the article, the author considers the main ways of digitalization and intellectualization of the Japanese economy and society. The relevance of the topic of the article is expressed in the fact that the Japanese economy has already reached its heights and is urgently needed for modern adaptation to changing conditions. Modern trends in the development of society are steadily leading it to the digitalization of various spheres of public life. The main research methods are based on the creation and transmission through the analysis and structuring of the process of introducing widespread digitalization and intellectualization of the economy and society.
Международные франчайзинговые операции и механизмы их осуществления
Authors: Ежак К.М. 
Published: January 2025

В статье автор рассматривает международные франчайзинговые операции и механизмы их осуществления в текущих условиях. Актуальность темы обусловлена глобализацией экономики и активным развитием международной торговли. Международный франчайзинг является стратегическим способом снижения зависимости от внутреннего спроса и роста новых, будущих центров доходов и прибыли по всему миру. Расширение бренда во всем мире посредством франчайзинга сопряжено с низким риском, требует минимальных инвестиций и предлагает огромный потенциал роста для масштабирования возможностей.
In the article, the author considers international franchising operations and mechanisms for their implementation in the current conditions. The relevance of the topic is due to the globalization of the economy and the active development of international trade. International franchising is a strategic way to reduce dependence on domestic demand and the growth of new, future centers of income and profits around the world. Brand expansion worldwide through franchising is low risk, requires minimal investment and offers tremendous growth potential to scale opportunities
Kelayakan Material Domato Tendeadongi Kabupaten Poso Pada Lapis Pondasi Agregat Kelas S
Authors: Tanari Bleiser 
Published: January 2025

Pada campuran lapis pondasi perkerasan jalan, ada beberapa permasalahan yang sering muncul pada saat pencampuran di laksanakan, salah satu permasalahan yang ada adalah ketersediaan agregat sebagai salah satu bahan campuran pada lapis pondasi jalan, ada beberapa daerah tertentu yang mempunyai kondisi sulit serta harus megeluarkan biaya banyak dalam mendatangkan agregat dari daerah lain, dan untuk mengatasi hal tersebut akan coba digunakan material lokal domato sebagai alternatif. Domato adalah sejenis batuan gunung berkapur yang belum terbentuk secara normal. Domato pada kondisi kering terlihat seperti batu karang yang keras tetapi jika basah terlihat seperti tanah. Di Propinsi Sulawesi Tengah, jenis batuan tersedia sangat melimpah di wilayah dataran Pamona Poso, Morowali, Luwuk dan Ampana. Kabupaten Poso memiliki ketersediaan Domato yang ditaksir terbesar di Desa Lena dan Desa Sangira sebesar 1.785.000.000 Ton, dan menurut penelitian yang sudah dilakukan bahwa Domato bisa meningkatkan nilai CBR tanah dasar. Melihat potensi yang ada, maka akan diteliti apakah Domato memenuhi syarat untuk digunakan pada lapis pondasi agregat kelas S. Hasil pengujian memperlihatkan bahwa Penggunaan Domato Tendeadongi Kabupaten Poso tidak memenuhi syarat kekuatan agregat (abrasi) akan tetapi memenuhi syarat CBR untuk dijadikan campuran lapis pondasi agregat kelas S. Kata kunci: Domato, Lapis Pondas Jalan, CBR, Agregat Kelas S.
EFEKTIVITAS PROGRAM POLICE GOES TO SCHOOL DALAM MENINGKATKAN KESADARAN BERLALU LINTAS PADA PELAJAR DI KABUPATEN SIDOARJO
Authors: Salsabila Ananda , Prathama Ananta 
Published: January 2025

Penelitian ini bertujuan untuk menganalisa efektivitas program Police Goes to School dalam meningkatkan kesadaran berlalu lintas pada pelajar di Kabupaten Sidoarjo. Metode penelitian yang digunakan adalah kualitatif dengan metode pengumpulan data melalui observasi, wawancara dan dokumentasi. Hasil penelitian dianalisa menggunakan teori efektivitas Kreitner dan Kinicki dengan hasil penelitian menunjukkan pencapaian tujuan dapat dinyatakan efektif dengan pendekatan waktu dan sasaran yang tepat. Terdapat akuisisi sumber daya dapat dinyatakan efektif sesuai dengan terpenuhinya unsur sumber daya manusia, sumber daya modal dan sumber daya peralatan. Proses Internal dapat dinyatakan cukup efektif dilihat dari pendekatan komunikasi yang dilaksanakan dengan baik, namun perlu adanya peningkatan komitmen dari pelaksana. Kepuasan Konstituensi Strategis dapat dinyatakan efektif, hal ini sesuai dengan hasil penurunan angka pelanggaran lalu lintas pada pelajar dan respon positif dari pihak yang terlibat.
PENDAMPINGAN PENERAPAN MANAJEMEN STRATEGI BISNIS UNTUK MENINGKATKAN KINERJA USAHA PADA UMKM BUKET DAN SELEMPANG ASAGIFT.ID
Authors: Widiyanti Widiyanti , Tunungsari Ratna , Prasetyo Agus 
Published: January 2025

UMKM Bouquet dan Selempang menghadapi persaingan yang kompetitif dengan semakin banyak bermunculan usaha sejenis, sehingga harus memiliki strategi yang tepat untuk diimplementasikan pada bisnis proses yang dilakukan agar bisa tetap eksis dan mampu memenangkan persaingan. UMKM harus mampu beradaptasi dan responsif terhadap perubahan pasar dan teknologi, aktif mengembangkan produk-produk mereka dan selalu berinovasi dengan lebih baik dari pesaing, menggali ide-ide kreatif, mengembangkan jaringan bisnis, dan berupaya mendapatkan dukungan dari berbagai pihak untuk mengembangkan usaha dan berani tampil beda serta memiliki strategi dalam mengadopsi berbagai perubahan internal maupun eksternal. Metode pengabdian kepada masyarakat ini dilakukan dengan memberikan pendampingan dan pelatihan tentang proses manajemen strategi bisnis yang didasarkan pada keyakinan bahwa sebuah bisnis apapun bidang usahanya mesti secara terus-menerus memonitor berbagai peristiwa dan tren baik internal maupun eksternal sehingga perubahan bisa dibuat dengan tepat pada saat dibutuhkan dan membantu mitra PKM dalam menggali lebih mendalam potensi yang dimilikinya. Pengabdian kepada masyarakat (PkM) ini bertujuan untuk mendampingi mitra menyelaraskan tujuan penerapan manajemen strategi dengan strategi bisnis pada usaha Bouquet dan Selempang yaitu mencapai keunggulan kompetitif, memastikan kelangsungan usaha, dan tujuan jangka panjang secara berkelanjutan. Mengorganisasi informasi kualitatif dan kuantitatif sedemikian rupa, sehingga memungkinkan diambilnya keputusan yang efektif dalam kondisi ketidakpastian yang melingkupi serta meningkatkan kinerja usaha yang memiliki hubungan erat dengan tujuan strategis, kepuasan konsumen, dan memberi kontribusi pada keberhasilan usaha.
SOSIALISASI PROSEDUR PELAKSANAAN KONSELOR SEBAYA PADA MUSYAWARAH GURU BIMBINGAN DAN KONSELING DI KOTA PALU
Authors: Syahran Ridwan , Lestari Mardi , Arifyadi Azam , Fitriani Dian , Riyadi Nur Eka Wahyuningsih 
Published: January 2025

Permasalahan pengabdian ini yakni; 1) Belum optimalnya proses pelayanan bimbingan pada siswa di SMP se-Kota Palu; 2) Guru bimbingan dan konseling SMP se-Kota Palu yang belum sepenuhnya mengoptimalkan peran konselor sebaya dalam memberikan layanan bimbingan kepada siswa. Tujuan pengabdian ini guna meningkatkan pemahaman, keterampilan, dan kemampuan guru bimbingan dan konseling SMP di Kota Palu dalam menjalankan layanan di sekolah. Subjek pengabdian ini adalah guru BK SMP yang tergabung dalam Musyawarah Guru Bimbingan dan Konseling (MGBK) se-Kota PALU. Tahapan pelaksanaan pengabdian ini melalui sosialisasi dan pendampingan. Hasil capaian pengabdian ini ialah guru dapat menerapkan, mengoptimalkan dan menjalankan pelaksanaan konselor sebaya pada siswa dalam proses pelayanan bimbingan dan konseling di Sekolah.
Smallholder Farmers’ Perceptions of Climate Change Adaptation Strategies: The Case of the Greater Giyani Local Municipality, Limpopo Province
Authors: Mkansi Ntlharihani Deon , Ledwaba J. Lesetja , Mokhaukhau Jenny 
Published: January 2025

Small-scale farmers’ perceptions of climate change adaptation strategies are crucial for enhancing agricultural resilience and sustainability. Just like in most countries, the agricultural industry in South Africa has adopted several strategies aimed at mitigating challenges linked to climate change, which poses a significant threat to agricultural production, water resources, food security, and ecosystem health. Consequently, this study aimed to explore small-scale maize farmers’ perceptions on the application of climate change adaptation strategies in Greater Giyani Local Municipality, Limpopo Province, South Africa. A sample of 130 small-scale maize farmers was selected using snowball and purposive sampling techniques. Descriptive statistics, including cross-tabulations and frequency distributions, were utilized to profile the socio-economic characteristics of the farmers, addressing the study’s first objective. The binary logistic regression model was used to analyse the factors influencing small-scale maize farmers perceptions on the application of climate change adaptation strategies. The empirical results revealed several variables that significantly influenced small-scale maize farmers’ perceptions on the application of climate change adaptation strategies. These included marital status, employment status, access to weather forecasts and participation in farmer cooperatives. The study recommended targeted support for smallholder farmers in the study area to improve their knowledge of climate change adaptation strategies, including flexible training programs and incentives. Enhancing access to weather forecasts, strengthening farmer cooperatives, and promoting experiential learning are also crucial.
Correlation between Enthusiasm Level and Entrepreneurial Personality
Authors: Rahman Vina Tri Agustiani , Rukmana Endris , Ramdhan Billyardi 
Published: January 2025

Background: Entrepreneurship education plays a crucial role in developing students' entrepreneurial potential. Two significant aspects of this education are Enthusiasm Level and Entrepreneurial Personality. This study aims to examine the correlation between students' Enthusiasm Level and Entrepreneurial Personality in the implementation of the entrepreneurial-based Project for Strengthening Pancasila Student Profile (P5) at a high school in Sukabumi Regency. Method: Using a descriptive qualitative approach, data were collected through a questionnaire consisting of 44 statements and in-depth interviews with teachers. Results: The results showed that the implementation of the P5 Project had a positive impact on students' enthusiasm and Entrepreneurial Personality. Pearson correlation test indicated a very weak positive relationship between Enthusiasm Level and Entrepreneurial Personality with a correlation coefficient of 0.117 and significance of 0.041. Although this relationship is significant, its strength is very low, suggesting that other factors may have a greater influence on the development of Entrepreneurial Personality. Conclusion: This research provides insights into the importance of creating a supportive learning environment to enhance students' enthusiasm and Entrepreneurial Personality.
Keywords : Project to Strengthen Pancasila Student Profiles (P5), Enthusiasm Level, Entrepreneurial Personality, independent curriculum, entrepreneurship education
Conceptualising Cinematic Augmented Reality
Authors: Kao Jason S. , Haga Ole Christoffer , Taheri Meisam 
Published: January 2025

Augmented Reality (AR) is considered as an innovative medium that presents novel experiences by overlaying virtual content over a physical space. Current AR narrative applications are mainly location-based and function-orieanted for users to experience the storytelling. The cinema-centred AR for group viewing has remained undiscovered. This work conceptualises Cinematic Augmented Reality (CAR) through discussing the potential implementation of AR imaging over a viewing screen to form a believable cinematic composition. We discussed the advantages of applying CAR as the next generation filmmaking from the aspects of cinematic realism, field of view and the potential interactivity. The proposed appraoch, Augmented Dimension (AD) led to the identifications and alternations of scene design techniques, including advanced storyboarding, adaptable field of view, and a hybrid production pipeline. The result presents insights into the effective integration of AR with conventional cinematic techniques, and proposing a fundamental framework for future explorations in AR-based cinema.
Augmented Reality (AR) is considered as an innovative medium that presents novel experiences by overlaying virtual content over a physical space. Current AR narrative applications are mainly location-based and function-orieanted for users to experience the storytelling. The cinema-centred AR for group viewing has remained undiscovered. This work conceptualises Cinematic Augmented Reality (CAR) through discussing the potential implementation of AR imaging over a viewing screen to form a believable cinematic composition. We discussed the advantages of applying CAR as the next generation filmmaking from the aspects of cinematic realism, field of view and the potential interactivity. The proposed appraoch, Augmented Dimension (AD) led to the identifications and alternations of scene design techniques, including advanced storyboarding, adaptable field of view, and a hybrid production pipeline. The result presents insights into the effective integration of AR with conventional cinematic techniques, and proposing a fundamental framework for future explorations in AR-based cinema.
The Effect of the Preparation Method on the Content of Biologically Active Substances and Antimicrobial Activity of Extracts of Marigold Flowers (Tagetes patula L.)
Authors: Kriger Olga Vladimirovna , Shepel Ekaterina Igorevna 
Published: January 2025

Introduction: The search for new sources of biologically active substances with antimicrobial properties represents a significant direction in modern biotechnology and pharmacology. A promising source of such substances is Tagetes patula L. (French marigold). Despite the high potential biological activity of aqueous extracts of T. patula, they remain insufficiently studied compared to extracts obtained using other solvents and extraction methods.Purpose: The aim of this study is to investigate the influence of extraction methods on the content of biologically active substances and the antimicrobial activity of aqueous extracts of Tagetes patula L. flowers. The study aims to determine the relationship between the extraction method and the content of biologically active substances, as well as the antibacterial properties of the aqueous extracts to create antimicrobial agents based on them. The research objectives included determining the total content of phenolic compounds and flavonoids in aqueous extracts of French marigolds obtained by various extraction methods, and testing the extracts for antibacterial activity against Staphylococcus aureus and Escherichia coli bacteria isolated from clinical material.Materials and Methods: The objects of the study were aqueous extracts of Tagetes patula L. flowers with a hydromodule of 1:10, obtained by boiling, infusing with stirring, microwave, and ultrasonic extraction. The total content of phenolic compounds and flavonoids was determined using a BMG Labtech plate reader. The antibacterial effect of all obtained plant extracts was assessed using the standard disk diffusion method.Results: The extraction method significantly influences the content of biologically active substances and the antibacterial activity of aqueous extracts of French marigolds. The highest phenolic compound content was observed in extracts obtained by microwave extraction (0.34 mg/cm³), while the maximum flavonoid concentration was achieved by boiling for 300 seconds (0.98 mg/cm³). The aqueous extracts demonstrated antibacterial activity against both gram-positive and gram-negative bacteria S. aureus and E. coli, with an increasing trend in the inhibition zone diameter proportional to the extraction duration.Conclusion: The study examined the impact of various extraction methods on the total content of phenolic compounds and flavonoids in aqueous extracts of French marigold flowers. The antibacterial activity of the extracts against gram-positive and gram-negative bacteria was confirmed. The obtained data indicate the potential for further research into the composition and properties of aqueous extracts of French marigolds for the development of antimicrobial agents for use in medicine, veterinary science, and agriculture.