bluuebunny/crossref_metadata_2025_split huggingface dataset:
Marketing Emocional en Redes Sociales: Cómo Humanizar Una Conexión Efectiva
Authors: Vera Edison Rafael Iriarte , Lino Ericka Vanessa Almeida , Vera Cristian Eduardo Medranda , Quintero Frank Ángel Lemoine 
Published: January 2025

Objetivo: Analizar la efectividad del marketing en redes sociales para valorar su efectividad de humanizar una conexión efectiva en personas vulnerables que habitan en el cantón San Vicente. Estudiar anuncios emocionales existentes para verificar como han manejado los estados emocionales a nivel de la publicidad audiovisual.

Marco Teórico: El marketing emocional dentro de su contexto busca el nexo para vincular a clientes y consumidores a un nivel más profundo que va más allá de las características del producto o servicio como alega Cisneros et al, (2024, p.63). Esta estrategia se centra en despertar emociones, sentimientos y experiencias que resuenen con los valores y deseos del público, lo cual es fundamental para generar un vínculo genuino y memorable creando la fidelización. (Flores & Villegas, 2021)

Método: La metodología adoptada para esta investigación comprende el estudio cuantitativo a partir de los métodos, análisis-síntesis e inducción y deducción para recopilar la información necesaria de la indagación. Se aplicó en la presente investigación encuestas a los habitantes de la cabecera cantonal del cantón San Vicente con el objeto de medir la campaña de comunicación emocional emitida por ANT a nivel nacional. La población a investigar serán los habitantes de la cabecera cantonal del cantón San Vicente y el tamaño de la muestra será determinado a través del método probabilístico, para un nivel de confianza del 95,5%.

Resultados y Discusión: Los resultados obtenidos revelaron que la fiablidad del instrumento fue de 0.76 evaluada de buena. El análisis del modelo revela una fuerte correlación entre las variables independientes y la variable dependiente, con un R2R^2R2 de 0,817, indicando que el modelo explica el 81,7% de la variabilidad en los datos.

Implicaciones de la investigación: Los resultados muestran que los anuncios emocionales son efectivos para generar reflexión y conciencia al provocar malestar y tristeza, mientras que los anuncios racionales inducen bienestar y tranquilidad, siendo ideales para transmitir confianza.

Originalidad/Valor: Este estudio contribuye al aporte del del marketing emocional en redes sociales desde el contexto de humanización a partir de una conexión efectiva entre el publico objetivo.
The Superblock: A Concept For the Habitability of the Urban Centrality, Alborada Guayaquil
Authors: Padilla María Lorena Sánchez , Robles Ricardo Andrés Valencia , Valle Carlos Andrés Suco , Tábara Laura Marien Campoverde , Lara Ricardo Andrés Sandoya , Macías Juan Carlos Briones 
Published: January 2025

Objective: The objective of this study is to determine the applicability of the superblock concept to enhance habitability in the zonal centrality in La Alborada, Guayaquil.

Theoretical Framework: New concepts and strategies for the revitalization of depressed urban areas such as the superblock, economic dynamics through linear centrality, as well as the epistemological framework of public space as an articulator of human habitat are analyzed.

Method: The methodology adopted is descriptive and correlational, using publicly accessible maps in GIS, to analyze the variable of public space in fourteen stages, which is contrasted with the parameters on which the superblock is based. Data collection was carried out through direct observation with photographic records and tabulation of land use data.

Results and Discussion: The results obtained revealed that each stage is a superblock, in which residential use prevails, whose public spaces are ideal for generating continuity, connectivity and habitability, as opposed to the abandonment they have.

Research Implications: This academic product constitutes the starting point to evaluate other sectors of the city under this methodology, generating a new line of proposals in the dimension of human habitat.

Originality/Value: This study contributes to the deliverables of the Internal Competitive Fund Project of the University of Guayaquil, FCI-017-2021, "Study of macroblocks to face the post-covid according to the objective 11 of Sustainable Development of the UN Habitat, the Alborada Guayaquil".
Emotional Marketing on Social Networks: How To Humanize An Effective Connection
Authors: Vera Edison Rafael Iriarte , Lino Ericka Vanessa Almeida , Vera Cristian Eduardo Medranda , Quintero Frank Ángel Lemoine 
Published: January 2025

Objective: analyze the effectiveness of marketing on social networks to assess its effectiveness in humanizing an effective connection in vulnerable people who live in the San Vicente canton. Study existing emotional advertisements to verify how they have managed emotional states at the level of audiovisual advertising.

Theoretical Framework: Emotional marketing within its context seeks the link to link clients and consumers at a deeper level that goes beyond the characteristics of the product or service as alleged by Cisneros et al, (2024, p.63). This strategy focuses on awakening emotions, feelings and experiences that resonate with the values ​​and desires of the public, which is essential to generate a genuine and memorable bond, creating loyalty. (Flores & Villegas, 2021)

Method: The methodology adopted for this research includes the quantitative study based on the methods, analysis-synthesis and induction and deduction to collect the necessary information for the investigation. In this research, surveys were applied to the inhabitants of the cantonal capital of the San Vicente canton in order to measure the emotional communication campaign issued by ANT at the national level. The population to be investigated will be the inhabitants of the cantonal capital of the San Vicente canton and the sample size will be determined through the probabilistic method, for a confidence level of 95.5%.

Results and Discussion: The results obtained revealed that the reliability of the instrument was 0.76, evaluated as good. The analysis of the model reveals a strong correlation between the independent variables and the dependent variable, with an R2R^2R2 of 0.817, indicating that the model explains 81.7% of the variability in the data

Research Implications: The results show that emotional ads are effective in generating reflection and awareness by provoking discomfort and sadness, while rational ads induce well-being and tranquility, being ideal for transmitting trust.

Originality/Value: This study contributes to the contribution of emotional marketing in social networks from the context of humanization based on an effective connection between the target audiences.
Public Policies for Rural Youth: a Study of The São José Youth Project in Ceará, Brazil
Authors: Cavalcante Isadora de Lourdes Araújo , Silva Rodrigo Paulino da , Costa Amanda Nayara de Melo , Diógenes José Lenho Silva , Xavier Antônio Roberto , Holanda Ana Karina Cavalcante , Amorim Aiala Vieira 
Published: January 2025

Objective: To present Notice No. 03/2021 - Ceará linked to the São José Jovem Project (PSJJ) developed by the Secretariat of Agrarian Development of the State of Ceará as a public social policy instrument for transforming the lives of Ceará youth in Brazil, evaluating the profile and analysis intersectionality of beneficiaries of the São José Jovem Project in rural territories in the state of Ceará.

Theoretical Framework: It is based on the concepts of youth and youth in general and rural depending on the theoretical and cultural context within the scope of sustainable social and economic public policies in the State of Ceará, Brazil.

Method: Combines literature review with case study of theoretical-empirical research using content analysis and descriptive statistics of the Sustainable Rural Development Project - PDRS/PSJ IV (São José Project).

Results and Discussion: The results of the work sought to analyze the data provided by the public authorities, understanding the implementation of public social policy, based on a qualitative-quantitative analysis of the beneficiaries who represented a total of 400 trained young people, and of these, 286 received financing for productive projects. It is concluded that the project has strategic relevance for maintaining youth in the countryside, with opportunities, quality of life and maintenance of traditional knowledge and customs.

Research Implications: The strategic relevance of rural youth for sustainable development brings to light the importance of building inclusive public social policies for rural youth and other categories of subjects. Therefore, this work addresses the São José Jovem Project (PSJJ) developed by the Department of Agrarian Development of the State of Ceará as an instrument for transforming the lives of Ceará's youth in Brazil.

Originality/Value: The research makes an intersectional analysis of the beneficiaries of the São José Jovem Project through Public Call No. 03/2021-Ceará, which structured the selection criteria in order to contemplate the social and economic diversity of rural youth cearense in a sustainable way for historically marginalized groups, such as indigenous people, quilombolas, artisanal fishermen and young people from terreiro peoples.
The Essence of Female Journalist’s Experience In the Newsroom of Pakistan
Authors: Ahmed Jamshaid , Hasfi Nurul , Sunarto Sunarto 
Published: January 2025

This study delves into the challenges confronted by women working in the media sector in Pakistan, specifically focusing on journalists, producers, and editors. The primary objective is to identify and analyze the various obstacles hindering the professional advancement and well-being of women in this industry. Phenomenology method was used to collect the data. Thematic analysis was employed to identify common themes and patterns across the participants' experiences and perceptions. The findings reveal a multitude of challenges faced by women in the media industry, including workplace stress, technical difficulties, tight deadlines, gender discrimination, biased promotion practices, unequal pay, harassment, limited training opportunities, and closed circles obstructing career progression. Gender inequalities are pervasive, with women being underrepresented in top management positions and facing lower compensation compared to their male counterparts. Additionally, female journalists struggle to balance work and personal life responsibilities amidst societal expectations. To address these challenges, the study recommends the implementation of policies and regulatory frameworks to protect women journalists, the establishment of training programs for professional development, the creation of mentorship opportunities, and the promotion of inclusivity and diversity within media organizations. Collaborative efforts between governments, media outlets, and society are essential to ensure the safety, well-being, and advancement of women in the media sector.
Management of Disaster News Content through the Regional Disaster Management Agency Website of Sleman Regency
Authors: Lestari Puji , Ediningsih Sri Isworo , Fitriyani Lita Yulita , Suryawijaya Priyahita Garmadyuti , Ardiyanti Vanissa Zera 
Published: January 2025

The Regional Disaster Management Agency (BPBD) in Sleman Regency now uses its website for quick and accurate disaster communication. However, the website content needs improvement to play its crucial role effectively. This study assesses the management of disaster news content on the BPBD Sleman Regency website by employing a mix of quantitative and qualitative methods. Data was collected through a variety of methods including FGD, simulations, interviews, and website observations. Analysis encompasses data reduction, presentation, and conclusion. Quantitative data includes percentage scoring from questionnaires distributed to website managers, contributors, BPBD secretariat, and the public. Qualitative data comprises descriptions from FGD, observations, and interviews conducted on August 2, 2022. The result showed that BPBD Sleman Regency has two websites, managed separately by the secretariat and TRC teams. The evaluation revealed that 51.8% of the community need the website for disaster information, and 87.1% find it easy to access the website. However, improvements are needed to optimize the website for quality information delivery and disaster communication. This study offers recommendations including enhancing HR competence for website management and community socialization to enhance disaster information services.
Comparison of Online Shopping Behavior Before and During Pandemic towards Generation Z
Authors: Boer Rino Febrianno , Ayu Reina Amerya , Alifha Fatima 
Published: January 2025

The increasing adoption of digital platforms has significantly influenced consumer behavior, particularly among Generation Z, necessitating a deeper understanding of how external crises reshape purchasing patterns. Grounded in consumer behavior theories, this study explores how key factors such as quality consciousness, green consumer value, materialism, and impulsive buying influence Generation Z's decision-making styles—extensive, limited, and habitual—before and during the COVID-19 pandemic. The primary objective is to uncover the extent to which these factors evolved during the pandemic and their implications for communication strategies in digital marketing. Using a Partial Least Squares - Multi-Group Analysis (PLS-MGA) framework, the study employs a quantitative approach with data collected from Generation Z respondents across two time periods: pre-pandemic (2018, n=130) and mid-pandemic (2022, n=250). The analysis evaluates the relationships between variables and compares changes over time to identify significant shifts in consumer priorities. Results reveal that external global events amplify internal consumer values, with quality consciousness and green consumer value becoming more pronounced during the pandemic. Additionally, materialism and impulsive buying gained significance across all decision-making styles, highlighting the psychological impact of the crisis. These findings contribute to the field of communication by emphasizing the need for brands to adapt their messaging to reflect evolving consumer priorities, particularly in times of uncertainty. This research underscores the role of communication in fostering trust and aligning with sustainable and quality-driven values, offering actionable insights for marketers targeting Generation Z.
Indonesia' Capital City (Jakarta) Image on National and Internasional Media
Authors: Nasucha Muchammad , Moenawar Mohamad Ghozali , Arianti Gusmia , Grzegorzewski Michal 
Published: January 2025

The centrality of media amid society has been interrupted by gigantic impact of the internet nowadays. Departing from Lippman’s proposition, the foundation of agenda-setting theory with ecological online sphere consideration, and Galtung’s and devotees’ thought about international media works this research comparing national and international media Jakarta’s image as the capital city of Indonesia. Nevertheless, this essential topic seems neglected by previous research. This study used post-positivism paradigm, mixed-data with content analysis method, online observation. The sample of news taken randomly from the significant media according to pressgazette.co.uk for international media (6 media of 50), for Indonesia media was 4 of top 10 media. The selected news portal observed. The displayed news collected, structured, afterward analyzed systematically, objectively, from the title, paragraph, to the picture if any. The data shows both national and international media frame Jakarta’s image differently. International media portray Jakarta in negative way which is in line with Galtung’s and his devotee’s argument, appears as the third world country, framed with the negative attributes and tones as the most polluted city, sinking city, even dangerous city as the residence, workspace, and others. While major national media present Jakarta favorably as the central of national bustles in economy, business, education, and so forth, except one media reported Jakarta in deleterious way. This means the image of thing (capital city) related tightly to the interests or determining factors of media, while international media more complex layers than national media.
PENINGKATAN GROSS UP PADA SUMUR X DENGAN MELAKUKAN OPTIMASI ARTIFICIAL LIFT SRP KE ESP
Authors: Syaranamual Estherlita Elizabeth 
Published: January 2025

Oil and gas are some of the components that are required in everyday life, from the needs of the community to the demands of industry, making oil and gas production a significant activity that requires attention. Producing oil in the field is deeply connected to a decrease in a reservoir pressure, which lowers the production rate, reduces the working fluid level to the pump setting, and lowers pump volumetric level, an artificial lift must be installed for the fluid to be produced. However, reservoir production may experience well problems such as water cuts, scaling, and others over time. If a well has a high water cut but has the characteristics of heavy oil, it is necessaryto increase the gross production of the well to optimize the oil recovery. An artificial lift SRP RWB CHIRCHILL C25-56-36 with a production rate 250 BFPD is installed in the X well. To increase the production rate, an ESP SST3021 artificial lift must be installed with a production rate of 3000 BFPD.

As a result, an artificial lit optimization from SRP to ESP was performed to optimize the gross-up of well X.From several parameters, the author proves whether the optimization of artificial lift from SRP to ESP can increase oil and gas production. According to the hydrocarbon reserve specifications, well X still has 4032 MSTB of oil reserves, with a production duration of up to 2045 to achieve qlimit. Based on the simulation of nodal analysis, well X is simulated using an artificial lift ESP with a TGH4000 pump. The optimum flow rate obtained is 3999.08 MSTB, with the same number of stages and frequency values as the ESP installed in well X, which is 21 and the frequency value is 50 Hz. This proves that by optimizing ESP, the good flow rate increases.
NILAI PENDIDIKAN KARAKTER DALAM NOVEL HATI SUHITA KARYA KHILMA ANIS
Authors: Sariasih Yanti , Musdikawati Sri , Marasabessy Fachria Yamin 
Published: January 2025

ABSTRAK: Novel sebagai sebuah karya sastra selalu mengandung nilai-nilai yang hendak disampaikan pengarang kepada pembaca. Melalui nilai-nilai tersebut diharapkan para pembaca dapat menjadikannya sebagai media refleksi bagi diri untuk berbenah ke arah yang lebih baik. Penelitian ini bertujuan mendeskripsikan nilai pendidikan karakter dalam novel “Hati Suhita” karya Khilma Anis. Penelitian ini menggunakan metode deskriptif kualitatif. Data penelitian berupa kalimat-kalimat yang menggambarkan nilai pendidikan karakter Sumber data penelitian adalah novel “Hati Suhita” karya Khilma Anis. Pengumpulan data dilakukan dengan teknik baca-catat, sedangkan nalisis data dilakukan dengan teknik deskriptif. Hasil penelitian menunjukkan bahwa novel “Hati Suhita” karya Khilma Anis. mengandung nilai-nilai pendidikan karakter, seperti nilai: (1) religius, (2) tanggung jawab, (3) gemar membaca, (4)kerja keras, (5) komunikatif, (6) peduli sosial, (7) kreatif, dan (8) cinta damai. Nilai-nilai tersebut menyatu padu dengan serangkaian cerita di dalam novel dan dimunculkan pengarang secara tersurat dan tersirat.KATA KUNCI: nilai; pendidikan karakter; novel THE VALUE OF CHARACTER EDUCATION IN THE NOVEL HATI SUHITA BY KHILMA ANIS ABSTRACT: Novel as a literary work always contains values that the author wants to convey to the reader. Through these values, readers are expected to be able to make it a medium of reflection for themselves to improve in a better direction. This study aims to describe the value of character education in the novel "Hati Suhita" by Khilma Anis. This study used descriptive qualitative method. Source of research data is the novel "Hati Suhita" by Khilma Anis. The data was collected using the reading-note technique, while the data analysis was carried out using the descriptive technique. The results showed that the novel "Hati Suhita" by Khilma Anis. contains character education values, such as: (1) religious, (2) responsibility, (3) fond of reading, (4) hard work, (5) communicative, (6) social care, (7) creative, and (8) peace-loving. These values are integrated into a series of stories in the novel and the authors appear implicitly and explicitly.KEYWORDS: values, character education, novel
Кросс-культурные особенности преподавания в многонациональной и многоконфессиональной студенческой аудитории на примере иностранных студентов из Вьетнама
Authors: Шнайдер К.В. 
Published: January 2025

Статья посвящена анализу тенденций роста числа иностранных студентов в российских ВУЗах. Выявлены основные направления обучения, которые больше всего интересуют иностранных студентов при поступлении в университеты нашей страны, а также причины динамики роста числа обучающихся, приезжающих из других стран, не смотря на различные ограничительные меры, такие, например, как COVID-19. В качестве примеров рассмотрены некоторые высшие учебные заведения России, в которых получают высшее образование студенты-иностранцы. Одним из таких вузов является Российский экономический университет им. Г.В. Плеханова, который сотрудничает с другими иностранными университетами, имеет программы двойных дипломов, а также в нем действуют сообщества для иностранных студентов. Проведен анализ такого понятия, как «языковая личность» для более полного понимания того, как чувствует себя и адаптируется иностранный студент в новых социальных реалиях. Также в статье рассматриваются особенности поведения и процесса подачи материала в многонациональной студенческой аудитории. В процессе исследования, делается акцент на барьерах, которые могут стать проблемой для иностранного студента на пути к получению знаний. Данный вопрос очень актуален в современных реалиях.
The article is devoted to the analysis of trends in the growth of the number of foreign students in Russian universities. The main areas of study that foreign students are most interested in when applying to universities in our country, as well as the reasons for the dynamics of the growth in the number of students coming from other countries, despite various restrictive measures, such as COVID-19, have been identified. As examples, some higher educational institutions in Russia, where foreign students receive higher education, are considered. One of these universities is the G.V. Russian University of Economics. Plekhanova, which cooperates with other foreign universities, has double degree programs, and it also has communities for international students. The analysis of such a concept as a "linguistic personality" is carried out for a more complete understanding of how a foreign student feels and adapts to new social realities. The article also examines the peculiarities of behavior and the process of presenting material in a multinational student audience. In the process of research, emphasis is placed on barriers that can become a problem for a foreign student on the way to gaining knowledge. This issue is very relevant in modern realities.