bluuebunny/crossref_metadata_2025_split huggingface dataset:
Measuring QSR service quality on behavioral intentions of gen Z customers using QUICKSERV–mediating effect of service value and satisfaction
Authors: Ghosh Pratik , Jhamb Deepika , Dhiman Rahul 
Published: February 2023

PurposeThe aim of the paper is to measure the service quality, satisfaction, service value and behavioral intentions of Gen Z in leading global Quick Service Restaurants (QSRs) in India by integrating QUICKSERV into an established model of consumer behavior.Design/methodology/approachA cross-sectional study design was used for the hypothesis testing. Service quality perceptions with satisfaction, service value and behavioral intentions were measured using structural equation modeling.FindingsThe outcomes suggest a direct effect of the service quality of QSRs on the satisfaction, service value and behavioral intentions of Gen Z customers. Satisfaction further influenced customers' behavioral intentions. However, customer satisfaction and behavioral intentions were not directly influenced by service value. Finally, the association between service quality and behavioral intentions was mediated by satisfaction.Practical implicationsManagers should encourage a pleasant attitude, good grooming and friendliness in QSR employees as Gen Z highly values these aspects. At the same time, QSRs should focus to elevate the service value of Gen Z customers by lowering their sacrifice perceptions and fostering initiatives.Originality/valueAlthough many studies have considered millennials along with Gen Z to analyze the relationship between service quality and behavioral intentions in different service settings, few researchers have considered the impact of Gen Z consumer features in service quality research separately. The findings of the study will help both practitioners of different QSR brands and facilitators in hospitality academia to better understand the nuances and uniqueness of Gen Z consumer behavior in the QSRs.
Reassuringly British: consumer engagement with domestic products and brands
Authors: Atkinson-Toal Aarron 
Published: February 2023

PurposeThis paper investigates consumer engagement, evaluation and beliefs of domestic products and the influence of such associated attributes communicated via domestic COO labelling within the United Kingdom.Design/methodology/approachA visual ethnographic approach utilising the methods of autophotography and photo elicitation interviews was conducted to explore consumers' interaction with the domestic COO label and provenance advertising.FindingsThe results of photo elicitation interviews revealed both positive and negative cognitive, affective and normative implications of domestic provenance labelling of influence emerging within consumers.Research limitations/implicationsThe findings are applied to the context of the United Kingdom, with contextual limitations acknowledged of doing so. Convenience sampling limitations are also acknowledged.Practical implicationsThe findings provide UK-based FMCG manufacturers and retailers insight into the associated attributes of domestic brand and products interpreted by consumers, communicated via a COO label, to assist in their purchasing strategies.Originality/valueThis paper seeks to contribute towards the understanding of provenance labelling influence on consumers for products within the FMCGs sector, whilst specifically commenting upon attributes of reliance and influence that may assist navigation of changing priorities and national sentiments.
Do consumers always believe humans create better boxes than AI? The context-dependent role of recommender creativity
Authors: Im Hyunjoo , Lee Garim 
Published: February 2023

PurposeThe recent surge of subscription box services calls for research to understand how consumers respond to curation services. This study aims to develop and test a theoretical model to predict consumer response to AI (vs human). Particularly, the authors tested the role of stereotyping in shaping consumer perception of creativity in this context while considering the contextual moderators, shopping goals (hedonic vs utilitarian) and product category (fashion vs meal).Design/methodology/approachTwo preliminary studies and the main study (totaln = 761) tested the assumptions and hypotheses of the study. Preliminary study 1 (n = 511 Amazon mTurk, online survey) confirmed consumer stereotypes of humans and machines. Preliminary study 2, a single-factor between-subjects online experiment (recommender: human vs AI), was conducted at a large Midwestern university in the US (n = 56). The main study was conducted as a 2(recommender: human vs AI) × 2(product: fashion vs meal) × 2(goal: utilitarian vs hedonic) between-subjects online experiment (n = 194, Amazon mTurk).FindingsThe results confirmed that consumers are more likely to follow recommendations made by a human more than recommendations made by AI and the perceived creativity of the recommender explained the effect. Significant differences across product categories and shopping goals of the consumers were observed, calling for attention to the context of consumption.Originality/valueThis study extends the understanding of consumers' responses to recommendations in curation subscription services by highlighting the role of perceived creativity of humans versus AI.
Hygiene theater: an important risk reduction signal for the future of retailing
Authors: Phillips Megan , Vredenburg Jessica 
Published: February 2023

PurposeHygiene theater is a new phenomenon that has emerged from the ongoing Coronavirus (Covid-19) global pandemic. The authors propose and test the concept of hygiene theater – comprised of purposeful and visible dynamic performance and static staging cues – on customers' approach-avoidance intentions in the retail environment. The authors explore the underlying process and show when environmental conditions such as human crowding dilute the positive effects of hygiene theater.Design/methodology/approachAcross three experiments, participants evaluated a video or scenario related to a shopping experience in a retail store. Sequential mediation and moderated sequential mediation using PROCESS were performed.FindingsThe results show a positive and direct effect of hygiene visibility on approach responses, due to a reduction in perceived risk and increased psychological comfort. This positive effect is diluted when crowding in the retail environment is high.Originality/valueAs society adapts to a new normal, this study offers contributions to improve theoretical knowledge of the impact of hygiene theater on customer approach responses, helping retailers to develop and implement health and safety policies, better equipping them to manage similar situations going forward. The authors provide insights for academics and practitioners alike.
Estimating impact of technological adoption in farming in Bihar: a propensity score matching approach
Authors: Samanta Debabrata 
Published: February 2023

PurposeIn the developing world, the adoption of new technology in agriculture has emerged as a tool to address the problem of investment-disincentive effect of capital investment on smallholders. In Indian agriculture, which is dominated by smallholders, technological adoption becomes very essential. In this regard, along with the government, local level organizations also provide training and other support to adopt the new agricultural technique. The present study is an attempt to assess the counterfactual impact of this sort of initiative in the context of Bihar, a state in India.Design/methodology/approachThe study uses field survey data which are collected from the Gaya district of Bihar. Overall, 249 sample farmers are surveyed from 23 villages of four blocks of the Gaya district. There are two groups of selected farmers: treatment and control groups. Farmers who adopted the new technique belong to the treatment group, and otherwise, the control group. For analytical purpose, a propensity score matching method has been used to estimate the counterfactual impact of the adoption of the new technique of farming on farmers' agricultural income.FindingsThe study observes a significant improvement in the agricultural income of the farmers who adopted the new technique. New agricultural techniques, propagated through the local level organization, might be instrumental to enhance farmer's skill as well as income.Research limitations/implicationsThis type of approach may be adopted, complementary to the government's extension initiative to enhance farmers' income through adoption of the advanced farming process, as well as to improve the human capital of agriculture production.Originality/valueThe study laid a framework of assessing the counterfactual impact of intervention of local level organization and adoption of new farming techniques in the context of Bihar, India.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-09-2022-0606
Coping with COVID-19 using contact tracing mobile apps
Authors: Li Chenglong , Li Hongxiu , Fu Shaoxiong 
Published: February 2023

PurposeTo cope with the COVID-19 pandemic, contact tracing mobile apps (CTMAs) have been developed to trace contact among infected individuals and alert people at risk of infection. To disrupt virus transmission until the majority of the population has been vaccinated, achieving the herd immunity threshold, CTMA continuance usage is essential in managing the COVID-19 pandemic. This study seeks to examine what motivates individuals to continue using CTMAs.Design/methodology/approachFollowing the coping theory, this study proposes a research model to examine CTMA continuance usage, conceptualizing opportunity appraisals (perceived usefulness and perceived distress relief), threat appraisals (privacy concerns) and secondary appraisals (perceived response efficacy) as the predictors of individuals' CTMA continuance usage during the pandemic. In the United States, an online survey was administered to 551 respondents.FindingsThe results revealed that perceived usefulness and response efficacy motivate CTMA continuance usage, while privacy concerns do not.Originality/valueThis study enriches the understanding of CTMA continuance usage during a public health crisis, and it offers practical recommendations for authorities.
Big data analytics in Australian pharmaceutical supply chain
Authors: Ziaee Maryam , Shee Himanshu Kumar , Sohal Amrik 
Published: February 2023

PurposeDrawing on information processing view (IPV) theory, the objective of this study is to explore big data analytics (BDA) in pharmaceutical supply chain (PSC) for better business intelligence. Supply chain operations reference (SCOR) model is used to identify and discuss the likely benefits of BDA adoption in five processes: plan, source, make, deliver and return.Design/methodology/approachSemi-structured interviews with managers in a triad comprising pharmaceutical manufacturers, wholesalers/distributors and public hospital pharmacies were undertaken. NVivo software was used for thematic data analysis.FindingsThe findings revealed that BDA capability would be more practical and helpful in planning, delivery and return processes within PSC. Sourcing and making processes are perceived to be less beneficial.Practical implicationsThe study informs managers about the strategic role of BDA capabilities in SCOR processes for improved business intelligence.Originality/valueAdoption of BDA in SCOR processes within PSC is a step towards resolving the challenges of drug shortages, counterfeiting and inventory optimisation through timely decision. Despite its innumerable benefits of BDA, Australian PSC is far behind in BDA investment. The study advances the IPV theory by illustrating and strengthening the fact that data sharing and analytics can generate real-time business intelligence helping in better health care support through BDA-enabled PSC.
An exploratory study of organisational and industry drivers for the implementation of emerging technologies in logistics
Authors: Nand Alka , Sohal Amrik , Fridman Ilya , Hussain Sairah , Wallace Mark 
Published: February 2023

PurposeEmerging technologies have the capacity to transform industries offering substantial benefits to users. Given the increasing demand for advanced logistics services, third-party logistic service providers (LSPs) face greater pressure to deploy and realise these technologies, especially given the demands and operational challenges created during the COVID-19 crisis. Drawing upon the diffusion of innovation (DOI) theory and technology–organisation–environment (TOE) framework, this paper goes beyond just identifying drivers and barriers to technology adoption to understanding how LSPs and industry experts perceive these drivers and barriers and simultaneously confront and undertake actions to implement them.Design/methodology/approachAn exploratory study was conducted in three phases: (1) in-depth interviews with twelve stakeholders in the Australian logistics industry; (2) five in-depth interviews conducted with stakeholders during the COVID-19 crisis and (3) a focus group discussion session. All interviews were analysed using content analysis and revealed several drivers for the deployment of emerging technologies, including internal organisational factors that drive supply chain (SC) network optimisation.FindingsThe analysis of the three phases identified several drivers for the deployment of emerging technologies in logistics, including internal organisational factors that drive SC network optimisation. Also identified were external drivers including the impact of the COVID-19 crisis, along with barriers and specific actions that were considered and implemented by LSPs for sustainable operations, particularly in a post-COVID-19 environment.Originality/valueThis study explores organisational and industry drivers for the implementation of emerging technologies. Explicitly, it extends the extant research by highlighting organisational and industry drivers and enablers that influence adoption and deployment of emerging technologies. Second, it advances the existing perspectives on LSPs in the Australian context on the development and implementation of technology strategies. The paper offers insights around implementation of technologies, directly obtained from industrial application for managers and practitioners.
Do human values find genuine expression on social media platforms? The influence of human values on millennials' social media activities
Authors: Nikolinakou Angeliki , Phua Joe 
Published: February 2023

PurposeSocial media has the potential to enable exchange of diverse opinions, foster dialogue on important social issues and exert positive influence on stakeholders and society. However, evidence is contradictory as to whether this is the case; it is possible that millennials' behaviors on social media are mainly driven by conservation (conformity and safety) or self-enhancement (power and achievement). In this research, the authors examine the extent to which different human values (self-transcendence, conservation, self-enhancement and openness to change) influence millennials' activities and behaviors on social media.Design/methodology/approachThe authors conduct three separate surveys on Facebook, Twitter and Instagram with 491 millennials (18–34 years of age) in the USA, examining the influence of four higher-order values of the Schwartz human values model (open self-transcendence, conservation, self-enhancement and openness to change) on specific social media activities (consumption, self-focused and sharing nonpersonal content activities).FindingsFirst, the authors find that for millennial users, human values significantly influence social media activities. Second, conservation values, followed by self-enhancement values, overshadow the expression of open self-transcendence values on social media. Thus, social media platforms may function more as agents of conservation and self-enhancement than agents of personal growth.Originality/valueThis is among the first studies to examine the influence of human values on social media and to find that human values such as conservation and self-enhancement have a strong influence on users' social media activities, while open self-transcendence values, which lead to expansion and growth, do not find genuine expression on social media.
Effects of social media usage on exploratory innovation, exploitative innovation and organizational agility: the moderating role of learning goal orientation
Authors: Zhang Kai , Liu Hefu , Li Yang , Wu Xia 
Published: February 2023

PurposeThe purpose of this study is to examine the underlying mechanisms of exploitative innovation and exploratory innovation between social media usage and organizational agility, and elucidate the moderating role of learning goal orientation (LGO) in the above relationships, based on adaptive structuration theory (AST).Design/methodology/approachBased on a multiple-respondent matched survey of 334 Chinese e-commerce firms, authors employed structural equation modeling to examine the correlations among social media usage, exploitative innovation, exploratory innovation and organizational agility. Hierarchical regression analysis was used to examine the moderating role of LGO.FindingsThis study's empirical findings demonstrate that exploitative innovation and exploratory innovation mediate the relationship between social media usage and organizational agility in different ways. Further, LGO positively moderates the relationship between social media usage for customer acquisition and exploratory innovation, as well as the relationship between social media usage for customer relationship and exploitative innovation.Practical implicationsFirms are advised to leverage different types of social media usage to facilitate exploitative innovation and exploratory innovation and promote organizational agility. In addition, LGO within a firm should be established to enhance the effects of social media usage on exploitative innovation and exploratory innovation.Originality/valueThis study adds to the literature on social media usage by proposing and examining exploitative innovation and exploratory innovation as explanatory mechanisms to facilitate organizational agility. This study further identifies LGO as a boundary condition of social media usage's effect on exploitative innovation and exploratory innovation. By contextualizing social media as advanced information technology, this study contributes to the contextualization of AST in the social media context.
Hue, brightness, saturation, and caption description: which attributes impact listing preferences on digital accommodation platforms?
Authors: Fu Shixuan , Cheng Xusen , Bilgihan Anil , Okumus Fevzi 
Published: February 2023

PurposeImages and caption descriptions serve as important visual stimuli that influence consumer preferences; therefore, the current study focuses on property images and captions illustrated on the home pages of accommodation-sharing platforms. Specifically, this study investigates the relative importance of hue, brightness and saturation of a property image and caption description styles on potential consumers’ preferences.Design/methodology/approachA mixed-method approach was used, and a total of 293 valid responses were collected through a discrete choice experiment approach. Interviews were conducted for additional analyses to explore the detailed explanations.FindingsThe utility model demonstrated that the image’s saturation was the most critical attribute perceived by the respondents, followed by caption description style, hue and brightness.Originality/valueThis is one of the first studies to investigate the display of attributes on a digital accommodation platform by exploring potential customers’ stated preferences. This study focuses explicitly on images and captions illustrated on the home page of an accommodation booking platform. Detailed image investigation is also a new research area in sharing economy-related research.
Mind over matter: how biased perceptions of political knowledge influence selection and evaluation of political YouTube channels
Authors: Yu Heeseung , Ryoo Yuhosua , Han Eunkyoung 
Published: February 2023

PurposeIn the face of increasing political polarization worldwide, this study explores whether people create biased perceptions of political knowledge and how this affects their selection and evaluation of political content on YouTube.Design/methodology/approachFor this study, an online experiment was conducted with 441 panels of South Korean respondents. In the first phase, participants answered 10 questions designed to capture their level of objective political knowledge, and for each question, they indicated whether they had responded to that question correctly as a means of measuring their subjective political knowledge. In the second phase, two types of YouTube thumbnails were presented to represent progressive and conservative claims on two controversial political issues, and participants rated and selected the content they would like to see.FindingsParticipants with low political knowledge perceived their knowledge as more than it really was. In contrast, participants with high political knowledge perceived their political knowledge as less than it really was. This biased perception of political knowledge influences respondents' choice and evaluation of political YouTube channel videos.Originality/valueAt a time when political polarization is increasing around the world, this study sought to explore how perceptions of political knowledge differ from actual political knowledge by applying the Dunning-Kruger effect. The authors also used political YouTube channels, whose role in forming public opinion and political influence is rapidly growing, to study the behavior and attitudes of a group of Korean respondents in the media according to their actual and perceived level of political literacy.