bluuebunny/crossref_metadata_2025_split huggingface dataset:
Optimalisasi Strategi Segmentation, Targeting dan Positioning Dalam Meningkatkan Penjualan pada Pitstop Kopi Gresik
Authors: Suhadi Yusuf , Samsudin Acep 
Published: June 2023

This study uses a qualitative descriptive method that aims to determine the strategy of segmentation, targeting, positioning in increasing sales at PitStop Kopi Gresik. Data collection techniques through in-depth interviews, observation, and documentation were carried out by researchers in identifying segmentation, targeting, positioning at Pitstop Kopi Gresik. Based on the research results obtained are (1) segmentation at Pitstop Kopi Gresik based on geography, namely in the middle of the city and lower middle class people. Demographic segment from 19-30 years old youth to adults. The psychographic segment is the personality of the Gresik people who like to hang out, enjoy coffee and lifestyle like hanging out. The consumer behavior segment is attracted to repeat orders for the product because it tastes good. (2) Targeting product specialists Pitstop Coffee makes and provides a limited range of products by selling clothing. Its Market Specialists utilize sales marketing who visit various schools in Gresik to introduce products and places. Selective Specialties with the people of Gresik who like sweet drinks and foods that are not too spicy. Full service using a customer service system, only ordering menus, the menu will be delivered by the waiter. (3) Positioning based on attributes including making latte art competition events, logos, colors, and jargon can be known by many people. Based on price and quality, prices are affordable by consumers and have good taste quality. Based on superior use in terms of events, service, place, packaging and coffee drinks because this coffee is blended according to Gresik's typical coffee. Based on the use of this product, it positions the use of products that use menu names that are anti-mainstream.
Keywords: Segmentation, Targeting, Positinoning
Analisis Minat Masyarakat Berinvestasi Emas Melalui Produk Pembiayaan Cicil Emas di Bank Syariah Indonesia Menggunakan Pendekatan Theory of Planned Behavior
Authors: Afifah Afifah , Ardyansyah Farid 
Published: June 2023

This study aims to determine the effect of the Theory of Planned Behavior (TPB) component and two other variables, namely investment and religious knowledge on people's interest in investing through Sharia Bank of Indonesia installment financing at the Sharia Bank of Indonesia Surabaya Diponegoro. Sub-Branch Office, the analytical method used in this analysis is quantitative analysis, the analysis used includes: validity and reliability test, classic assumption test, multiple linear regression analysis and hypothesis testing, the sample used in this study is 100 respondents, data processing is done using SPSS software 25. Research results This shows that investment attitudes have a significant effect on investment intention, with a significance value of 0.037 <0.05 and religiosity also has a significant effect on investment interest with a significance value of 0.012 <0.05. Meanwhile, the variable perception of behavioral control, subjective norm, and investment knowledge has no significant effect on investment interest as evidenced by a significant value greater than 0.05.
Keywords: Community Interest, Golden Installments, TPB.
Peran Internet Berbasis Dakwah Islam Dalam Menguatkan Akidah Ummat
Authors: Efendi Erwan , Zihad Aidil , Panggabean Armaini 
Published: June 2023

Multimedia has an important role in strengthening and enhancing the faith of the people. Multimedia will also support the da'wah process carried out by the preachers. Multimedia is the use of computers to create and combine text, graphics, audio, moving images (video and animation). Along with the times, of course the existing technology is also increasingly sophisticated, one of which is the internet. That way, da'wah is not only conveyed orally. However, da'wah carried out through writing by utilizing multimedia will become more urgent and effective. This study aims to strengthen the faith of the ummah through Islamic da'wah by utilizing existing multimedia. This research uses the type of research in the form of library research (library research). In collecting data, researchers used books and journals related to theoretical studies and supported by several scientific references. The data collection technique was carried out using the content analysis method. The results of this study have shown that the role of multimedia (internet) which is used based on Islamic da'wah can strengthen the faith of the ummah because the use of the internet as a medium for preaching is very effective, this is supported by the nature of the internet which is not limited by space and time. Through this research, it is hoped that it will contribute ideas to inspire preachers to use multimedia as a means of conveying da'wah messages.
Keyword: Multimedia, Islamic Da'wah, Ummah Foundation
Analisis Wacana Kritis Femvertising Dalam Iklan Instagram MKS Shoes Edisi “What Makes Us Women”
Authors: Tantina Arin , Tutiasri Ririn Puspita 
Published: June 2023

This study examines the femvertising discourse contained in the MKS Shoes advertisement in the What Makes Us Women edition. The depiction of the female figure is still synonymous with the practice of femininity where gender stereotypes still apply to divide the characteristics that women and men should have. The making of a text contains a certain discourse. The production of the text is also aimed at influencing a certain ideological construction which is in line with the interests of the text producer. This research will be examined through the critical discourse analysis model of Norman Fairclough which focuses on the text dimension, the dimension of discourse practice, and the dimension of sociocultural practice. The results of this study show that there is a femvertising discourse in advertisements through the five pillars of femvertising essence and the linkages of social construction conditions in gender stereotypes towards women which are the background for the production of this advertisement.
Keywords: Femvertising, Streotypes, Women, Discourse Analysis
Perilaku Pencarian Informasi Pertanian Oleh Petani Melalui Media Online
Authors: Rahmah Siti , Adinda Fitrah Solatia , Wardani Ika , Purwaningtyas Franindya 
Published: June 2023

There are numerous communication media that can be utilized to exchange information as a result of the swift growth of technology and communication. Cybermedia, often known as online media, is one of the communication mediums that can be used. Farmers, like everyone else, require information. To get even higher yields, farmers need to know how to make compost, ward against pests, and a host of other things. According to Kuhltau, Ellis, and Wilson, the information seeking theory applied is the information seeking theory. The research methodology used in this study is library research, specifically research carried out through data collection, scientific writings that target research objects, literary data collection, or studies that are carried out to solve problems that are primarily based on a critical and in-depth analysis of the pertinent library materials.
Keywords : Information Behavior, Online Media, Information, Farmers
Penelitian Sejarah Sosial Media
Authors: Kartini Kartini , Gultom Nurhayati , Sari Novita , Annisa Adelia Nur 
Published: June 2023

This study aims to find out that social media has now become a trend in marketing communications. Social Media is an online media, with its users can easily participate, share and create content including blogs, social networks, wikis, forums and virtual worlds. Blogs, social networks and wikis are the most common forms of social media used by people around the world. Some examples of social media that are currently developing are Instagram, Twitter, Line, Facebook, Youtube, and others. The use of social media as one of the most important promotional media. Most Indonesian people have made social media part of their lifestyle. Advances in science and technology, especially the internet, have changed the way people communicate from one to many to many to many.
Keywords: history, social media
Memahami Pesan Dakwah Melalui Media Internet di Kalangan Remaja
Authors: Effendy Erwan , Gunawan Andre , Nasution Rahul 
Published: June 2023

Da'wah is een van die communications-active, wat specific specialist in pogings om Islamitiese boodskappe te kommunikeer. Aangesien die ontwikkeling van automatice tegnologie communication also directepatrone verander communication, moet da'wah also nuwe strategyeë en methods ontwikkel om veranderinge in bestaande epatrone te antisipeer communication. Islamitiese uitsending deur television kan dieperceptions van die Moslem-gemeenskap verenig deur boodskappe te ontvang wat saam en eenvormig oorgedra word. Behalwe om die invloed van verwestersing wat toenemend deur die Westerse media verskerp word, te minimaliseer. Hierdie article het ten doel om uit te vind hoe tieners onder tieners die da'wah-boodskappe verstaan ​​wat deur predikers deur middel van die internet, social media, ens. Hierdie skrywe maak gebruik van 'n kwalitatiewe navorsings method, hierdie method word toegepas omdat die skrywer glo dat deur 'n kwalitatiewe method benadering wat phenomenologiese tegnieke, in-diepte onderhoude en veldwaarnemings toepas, accurate resultant verkry sal word.
Key words : Da'wah Messages, Internet Media, Teenagers
Sejarah Perkembangan dan Peranan Televisi Berbasis Dakwah Islam
Authors: Effendy Erwan , Hatahap Santi , Rambe Hafis Mutawalih 
Published: June 2023

This research is structured to find out, repeat, remember how the history, development and role of television for broadcasting Islamic da'wah, while the results of this research television is a mass media that has developed over time until now the development of television is getting faster, more sophisticated and can be used see everywhere, television has a function as a tool to help in getting information, information, knowledge, learning and even entertainment, television is used in many ways in their respective fields, one of which is in broadcasting Islamic da'wah television plays a very important role in Islamic da'wah broadcasting da'wah, studies Islam in the form of routine study films in a TV broadcast, television is a visible medium where not only the voice can be heard but the images can also be seen, with television the audience is more satisfied in receiving news, information, knowledge, studies and even entertainment by watching the picture so that it can make mas society is more effective in receiving information.
Keywords : history, development, role, television
Perancangan Sistem Informasi Pendaftaran Kerja Praktik di PTTelkom Akses Medan Berbasis Mobile
Authors: Samsudin Samsudin , Pratiwi Yulisa Nanda 
Published: June 2023

Samsudin1),
1Sistem Informasi, Sains dan teknologi, Universitas Islam Negeri Sumatera utara email: samsudin@uinsu.ac.id, yulisananda7@gmail.com

ABSTRACT
Telkom Akses Medan is one of the subsidiaries of PT. Telekomunikasi Indonesia Tbk which is engaged in the business of providing construction services and managing network infrastructure. Although this agency is engaged in information technology and networks. But not all activities involve technology. For example, in the registration of practical work at PT. Telkom Akses Medan does not yet have an information system that can support and assist in the registration process and acceptance of practical work from registrants. So that the registrants register manually, namely by coming directly to PT. Telkom Access Medan and brings an application letter and certain conditions needed to apply for practical work registration. With some of these processes, there are several obstacles such as, having to come directly to the company and practical work registrants having to wait for a reply letter that is uncertain when it will come out. Resulting in a series of practical work registration processes being less effective and efficient. With this complicated practical work registration application process, it encouraged us to design an information system for practical work registration at PT. Telkom Access Medan is mobile-based. As a solution to this problem is described with UML (Unified Modeliling Language). In this design, the method used is the waterfall development metedo.
Keywords: Information System, UML, Registration, Practical Work
Membangun Masyarakat yang Islami
Authors: Efendy Erwan , Kurniawan Rhohis , Br Ginting Nadia Shaliha 
Published: June 2023

Islam is a perfect religion with teachings in it that create happiness and prosperity for its adherents but unfortunately there are still many people who have not embraced Islam, and moreover it is very unfortunate that people who have embraced Islam still do not want to practice Islamic teachings let alone to preach, spread them, Therefore, it is very necessary to carry out da'wah activities that are able to build an Islamic society, so that later it is expected to be able to create a prosperous and happy community life. Da'wah that can be carried out includes words of invitation, examples of deeds and with writings like those in this journal writing, in which there is an explanation of how to build a real Islamic society, and in order to truly realize an Islamic society, practice is needed so it's not just a theory of service, and of course the need for unity from the Muslims themselves, because Muslims will be strong by uniting and helping each other, an Islamic society will be built.
Key words: Islam, Da'wah, Unity.
Analisis Pemberdayaan Ekonomi Mustahik Melalui Program Bebas Riba Tanggung Renteng di Baznas Kota Tebing Tinggi
Authors: Tambunan Lisa Chintiya , Sudiarti Sri , Yanti Nursantri 
Published: June 2023

This study aims to find out how the economic empowerment of mustahik in productive zakat, infaq and shadaqoh through the Riba Free and Joint Responsibility program at Baznas Tebing Tinggi City. This research used descriptive qualitative research. Data collection methods used are observation, interviews and documentation. The interviews conducted were in-dapt in nature and to test the validity of the data from the field the researchers used a triangulation technique. The economic empowerment of mustahik through the Riba Free and Joint Responsibility program is a form of distribution of productive Zakat, Infaq and Sadaqoh. The Riba Free and Joint Responsibility program is distributed in the form of cash loans given to mustahik in accordance with the micro business they have and this program is distributed to mustahik with a joint or group responsibility system and without the slightest interest in return. The distribution pattern for the Riba Free and Joint Responsibility program is submitting an application, file inspection and survey, the loan decision, disbursement of funds, loan repayments. In distributing it, the Tebing Tinggi City Baznas also carries out coaching, mentoring and supervision activities, this is done in order to achieve maximum effectiveness in empowering mustahik's economy. The impact on the mustahik economy is also quite significant, where the mustahik recipients of the Riba-Free Joint Responsibility program experience an increase in income and development in their micro businesses and of course this creates an increase in welfare. However, on the other hand, there are obstacles faced by the Tebing Tinggi City Baznas in distributing the Riba Free program, where the Tebing Tinggi City Baznas is still experiencing a lack of funds and limited Human Resources (HR) and equipment.
Keywords: Economic Empowerment; Mustahik; Riba-free and Joint Responsibility program
Model Pendekatan Analytic Net Work Process (ANP) terhadap Layanan Haji dan Umrah pada Masa Pandemi Covid-19 di Sumatera Barat
Authors: Awaluddin Awaluddin , Isriani Rahmi , Anggraini Rina 
Published: June 2023

Covid 19 that hit Indonesia in 2020 has created quite a big problem in the lives of Indonesian people. Large-scale social restrictions have created new problems in the economic life of society. This problem also has an impact on the service and management of Hajj and Umrah in Indonesia. The main problem faced by Hajj and Umrah service managers is that there is no departure and implementation of Hajj and Umrah rituals due to the corona virus (covid 19). To see this problem by prioritizing priority scales in making policies on the implementation of Hajj and Umrah, a research related to Hajj and Umrah with a qualitative methodology of the ANP approach is needed. The results of the study show that Internal Processes are things that must be completed more importantly with a value of 0.35, while the strategy that must be taken is Strengthening the Hajj and Umrah Travel Institutions which is a strategy that must be prioritized with a value of 0.38 followed by the second strategy, namely Management Hajj and Umrah are right on target with a value of 0.33
Keywords: ANP approach. Hajj and Umrah
Hakikat Kurikulum Pendidikan Islam
Authors: Ikhwana Amanda , Ritonga Nabila , Sinaga Ummi Hayati , Tarigan Mardinal , Marzuki Marzuki 
Published: June 2023

The organization of learning materials according to a curriculum, which is influenced by teaching and learning activities, is a crucial part of learning planning. A component of religious education that helps it achieve its objectives is the curriculum (Islamic education). The Islamic Education Curriculum attempts to foster moral improvement, knowledge acquisition, and trust in the minds and hearts of the younger generation.
Keywords: Curriculum, Islamic Education
Hakikat Peserta Didik Dalam Pendidikan Islam
Authors: Fadilla Dessy , Agustina Diana , Br. Sitorus Faradiza Ariska , Tarigan Mardinal , Marzuki Marzuki 
Published: June 2023

In principle, education is described as a conscious effort to do what adults do at every stage of development to change a child's development. It can be seen that education has been going on since children set foot in this world and began to receive the educational process carried out by their parents. However, due to parental restrictions, the child then receives formal education at school in an organized formal institution. Education can be understood as an adult endeavor and is different for children at each stage of their development. Teachers and students are the main organs of education. Islam has its own views on education, especially children. This can be seen from the concept of instinct. Instinct is a basic element possessed by humans. This means that humans are good creatures that can be created according to instructions.
Keywords: students, Islamic education
Hakikat Pendidik Dalam Pendidikan Islam
Authors: Silvia Dilla , Siregar Heni Winda , Hasibuan Khairun Nisa , Tarigan Mardinal , Marzuki Marzuki 
Published: June 2023

Teachers in Islamic education are responsible for the development of students to reach their full potential. emotional, cognitive and psychomotor potential. teacher. Also refers to adults who are responsible for helping students develop physically and mentally to a level of maturity and competence. As a social being and as an independent being, only he is able to fulfill his duties as a servant of God. individual existence. Teachers should not only translate knowledge to students, but also teach students how to be good people. In this way, students will become good people with religious knowledge and beliefs. In Islamic education, students not only acquire intellectual wisdom but also emotional, social and spiritual.
Keywords: educators, Islamic education
Pengelolaan Kelas Dalam Meningkatkan Hasil Belajar di RA Al-Fazri
Authors: Ahyar Ahyar , Karsela Karsela , Anggriyani Nuri , Rafika Nurmaya 
Published: June 2023

In teaching and learning activities there are two things that also determine the success or failure of a teaching and learning process, namely classroom management and teaching itself. The two things are interdependent. Students can learn well, in a natural atmosphere without pressure and in conditions that stimulate learning. To create an atmosphere that fosters a passion for learning, increases student achievement, and makes it more possible for teachers to provide guidance to students in learning, adequate classroom management is needed. So from that, researchers are interested in taking the title of research on classroom management in improving learning outcomes at RA AL-FAZRI
Keywords: learning activities, teaching, classroom management
Pelaksanaan Perilaku Hidup Bersih dan Sehat (PHBS) pada Pelayanan Kesehatan Masyarakat di Puskesmas Tuntungan 1 Kecamatan Pancur Batu Kabupaten Deli Serdang
Authors: Luthfiah Meilisa , Aidha Zuhrina , Khairunnisa Saski Amalia , Aminah Siti , Anggraini Yunita , Hayati Zukhaira 
Published: June 2023

Clean and Healthy Living Behavior (PHBS) are all health behaviors that are carried out out of awareness so that family members or families can help themselves in the health sector and can play an active role in health activities and play an active role in health activities in the community. The purpose of this study was to find out how to implement clean and healthy behavior (PHBS) in public health services at the Tuntungan 1 Health Center, Pancur Batu District, Deli Serdang Regency. As well as describe and describe the implementation of public health services. The type of research used was descriptive qualitative research. Data collection was obtained in the form of primary data. The data were obtained directly from informants (informants) by means of interviews. In determining informants, researchers used incidental sampling, namely employees who work in health services. Key informants used a purposive sampling technique in which information or data was collected by selecting informants who were considered competent to become data sources. From the results of the study it can be seen that several PHBS programs have been running as they should, but there are still some obstacles they face, namely the lack of health facilities and the insufficient number of health and cleaning staff.
Keywords: Puskesmas, PHBS, Health Services
Manajemen Sarana dan Prasarana Pendidikan di TK Islam Terpadu Bunayya 7
Authors: Nasution Fauziah , Dasopang Masdeani , Winanda Tiara , Yani Rahma , Daulay Mastianur 
Published: June 2023

This study aims to determine the management of educational facilities and infrastructure in the Integrated Islamic Kindergarten Bunayya 7. This research method uses a qualitative approach. The data used from the results of interviews. The results of this study indicate that Bunayya 7 Islamic Integrated Kindergarten is a private school with an “A” accreditation. Not all teachers can apply moral learning in accordance with the demands of the curriculum and the tasks they carry out.
Keywords: Teachers, Learning, and Morals
Kepemimpinan yang Kuat Dalam Manajemen Pendidikan Islam Perspektif Hadis
Authors: Ramdhan Dadan F. 
Published: June 2023

This study aims to reveal strong leadership in the management of Islamic education perfective hadith. This research uses qualitative research methods with a descriptive approach to literature studies. The results and discussion of this research show that the figure of a strong leader in an education management has a meaning, they are the ones who are able to be responsible, trustworthy and professional at work. This research concludes that strong leadership is a recommendation in Islamic teachings, even in the hadith it is said that a strong believer is better and more Allah loves than a weak believer, this study recommends that a leader should have and master the principles of carrying out management in an education.
Keywords: Management; Leader; Hadith