bluuebunny/crossref_metadata_2025_split huggingface dataset:
Tequila Arette®
Authors: López-Hernández Carlos , López Francisco , González Ana Cristina 
Published: April 2023

Research methodology
The case study is based on a series of in-depth interviews carried out with the owners and directors of the company. The data are complemented by documentary analysis, including descriptions of internal processes and industry information. For the teaching note, the authors opt for an exploratory study using the open-ended approach of grounded theory.

Case overview/synopsis
Arette® is a Mexican family business dedicated to the production and sale of tequila, fusing the artisanal with the new in its production processes. Sales take place mostly in the European and American markets. The foreign market for tequila is very attractive but also very demanding both in terms of financial resources and time. Although the company has managed to enter this market through bars and restaurants, it has not yet managed to reach the final consumers (those who order margaritas in bars). Jaime, Eduardo and Lalo are wondering whether it might be time to invest more resources in ensuring that Arette® is not just a brand for fine cocktails. Until now, their main promotional tool has been word of mouth, and they are not sure what their next step should be – to focus on the international or the domestic market.

Complexity academic level
The case study can be incorporated into undergraduate classes, where it could serve as part of an international marketing course, in particular, as an international sales strategy and implementation session. It can be used to teach basic concepts and their application.

Learning objectives
This case study focuses on the decision that many small companies have to make at some point in their business strategy, which is to focus either on the international or domestic market: The objectives are as follows:
1. To identify the variables that increase or modify the demand for Tequila.
2. Compare the advantages and disadvantages of focusing on a domestic Tequila market or focusing on an international market.
3. Identify the critical variables that a small company faces if it wants to go international such as.
4. Identify if there are forms of diversification for Tequila Arette such as new markets or new products, or both.
From SWOT, a bidimensional diagnostic tool, to a new 3D strategic model
Authors: Cusi Alberto , Ferri Antonella , Micozzi Alessandra , Palazzo Maria 
Published: April 2023

PurposeStemming from the resource-based view (RBV) approach, this article overcomes the limits of the conventional strengths, weaknesses, opportunities and threats (SWOT) analysis, setting the basis for the model actual–potential, positive–negative, internal–external (APPNIE). This paper enacts a new framework demonstrating how strengths, weaknesses, opportunities and threats of SWOT can be replaced by actual or potential, positive or negative elements, considered in a dynamic way.Design/methodology/approachThe traditional SWOT analysis provides only a partial view of the environment and adopts incorrect terminology that can confuse the user, preventing a clear understanding of the factors affecting the organisation’s situation. The authors developed a new tool to help managers in their decision-making processes.FindingsThis study proposes a new tool for assessing the quality of management, resources and environment, which is useful in understanding the economic and social scenario in which a firm is embedded. From a practical point of view, the new tool is applied in the case study, and it shows how managers and students can use it while choosing between alternative options (different strategies, markets, technologies, etc.).Originality/valueThe APPNIE model introduces a new dimension that the SWOT analysis does not consider. Moreover, for each element of the new matrix, the authors propose a plan of action, which is another valuable benefit of the APPNIE model.
Agritourism experience value cocreation impact on the brand equity of rural tourism destinations in China
Authors: Zhou Gefen , Chen Wenkuan 
Published: April 2023

Purpose
Value cocreation has become an important way to enhance the brand equity of a tourism destination. Different from common tourism contexts, agritourism has strong participatory and productive characteristics and is regarded as a critical platform of value cocreation. Therefore, this paper aims to explore the relationship between agritourism experience value cocreation and brand equity of rural tourism destinations from the perspective of tourists.

Design/methodology/approach
A questionnaire survey was conducted, and 602 valid questionnaires were collected by a random sample in 2021. Structural equation modeling was used to empirically analyze the data.

Findings
The results revealed that tourists’ participation, interaction and citizenship behaviors play a critical role in brand equity of rural tourism destinations. Meanwhile, tourists’ interaction and citizenship behaviors influenced brand equity of rural tourism destinations, via hedonic enjoyment and eudaimonia experience, and perceived experience value. Tourists’ participation behavior influenced brand equity of rural tourism destinations via hedonic enjoyment experience and perceived experience value.

Originality/value
This study focusing on agritourism as a critical platform of value cocreation explores the impact of agritourism experience value cocreation on brand equity of rural tourism destinations from the perspective of tourists. It enriches the existing literature on the relationship between value cocreation and brand equity of tourism destination, expands the research on value cocreation and happiness experience and also provides management basis for promoting brand equity of rural tourism destinations.
Generation Z’s response to the virtual reality advertising in China
Authors: Yu Bin , Fan Fei 
Published: April 2023

PurposeVirtual reality (VR), as a new type of media technology, significantly improves the audience experience with product presentation in the marketing communication field. The apartment rental market, particularly in China, has no exception in adopting VR technology in its communication strategy. VR usage has been boosted since the outbreak of COVID-19 and has become a widespread application in the global apartment rental market. Although extant studies have analyzed how real estate companies use VR technology to enhance customer experience, few studies have been made to explore the power of VR in apartment rental advertising, particularly in targeting the youth in China market. To fill this research gap, this study aims to figure out how young consumers perceive VR advertising and characteristics of VR used in apartment rental advertisements, and how VR advertising affects young consumers’ intentions to rent an apartment.Design/methodology/approachA cross-sectional survey was conducted in 2021 with 301 Chinese university students aged 18 to 23. All respondents were invited offline and guided to watch one selected rental advertisement with VR technology featuring an apartment of about 50 square meters and then complete a questionnaire.FindingsVR’s media richness in the apartment rental advertising increases its sense of presence perceived by the survey respondents. Both VR’s media richness and sense of presence positively influence respondents’ attitudes toward the advertised apartment. If respondents evaluate the advertised apartment positively, they are more willing to rent the advertised apartment.Research limitations/implicationsThe sample size is not large enough to represent all Generation Z consumers in China. The use of the nonprobability sampling method also limits the generalizability of the study results.Practical implicationsTo counter the challenges created by COVID-19, apartment rental service providers and apartment owners/landlords are suggested to enhance the application of VR technology to the apartment rental advertisements to grow young consumers’ interest in the advertised apartments and even their renting intention.Originality/valueTo the best of the authors’ knowledge, this is the first quantitative study to assess young consumers’ responses to VR apartment rental advertising in China.
Picturing food: the visual style of teen-targeted food marketing
Authors: Ellison Kirsten , Truman Emily , Elliott Charlene 
Published: April 2023

PurposeDespite the pervasiveness of teen-targeted food advertising on social media, little is known about the persuasive elements (or power) found within those ads. This research study aims to engage with the concept of “visual style” to explore the range of visual techniques used in Instagram food marketing to teenagers.Design/methodology/approachA participatory study was conducted with 57 teenagers, who used a specially designed mobile app to capture images of the teen-targeted food marketing they encountered for seven days. A visual thematic analysis was used to assess and classify the advertisements that participants captured from Instagram and specifically tagged with “visual style”.FindingsA total of 142 food advertisements from Instagram were tagged with visual style, and classified into five main styles: Bold Focus, Bespoke, Absurd, Everyday and Sensory.Research limitations/implicationsThis study contributes to an improved understanding about how the visual is used as a marketing technique to capture teenagers’ attention, contributing to the persuasive power of marketing messages.Originality/valueFood marketing is a significant part of the young consumer’s marketplace, and this study provides new insight into the sophisticated nature of such marketing – revealing the visual styles used to capture the attention of its brand-aware audience.
‘I’m provax’: Pro‐vaccination personal histories and socialities of older Australians in the COVID‐19 pandemic
Authors: McKenzie Lara , Attwell Katie 
Published: April 2023

AbstractVaccination scholarship often explores how social networks foster vaccine refusal and delay, revealing how social and institutional relations produce refusing or delaying parents and un‐ or under‐vaccinated children. It is likewise critical to understand the development of pro‐vaccination orientations by researching those who want to be vaccinated since such attitudes and associated practices underpin successful vaccination programmes. This article explores pro‐vaccination sociality, personal histories and self‐understandings during the COVID‐19 pandemic in Australia. We draw upon 18 in‐depth interviews with older Western Australians, documenting how they articulate ‘provax’ identities in opposition to those they depict as ‘antivax’ others. Provax identities were clearly anchored in and solidified through social relations and personal histories, as interviewees spoke of ‘likeminded’ friends and families who facilitated each other’s vaccinations and referenced childhood experiences of epidemics and vaccinations. Access barriers relating to the vaccine programme drove interviewees to reimagine their provax status in light of not yet being vaccinated. Thus, interviewees’ moral and ideological understandings of themselves and others were interrelated with supply‐side constraints. We examine the development of self‐proclaimed ‘provaxxers’ (in a context of limited access); how they imagine and enact boundaries between themselves and those they deem ‘antivax’; and possibilities for public health research.
Spoilage Pseudomonas survive common thermal processing schedules and grow in emulsified meat during extended vacuum storage
Authors: Watson Samuel C. , Furbeck Rebecca A. , Fernando Samodha C. , Chaves Byron D. , Sullivan Gary A. 
Published: April 2023

AbstractSome Pseudomonas species are common meat spoilage bacteria that are often associated with the spoilage of fresh meat. The recently reported ability of these bacteria to also spoil cooked and vacuum packaged meat products has created the need to investigate all potential routes of spoilage they may be able to utilize. The objective of this experiment was to determine if spoilage Pseudomonas spp. survive thermal processing and grow during refrigerated storage under vacuum. Pseudomonas spp. isolates collected from spoiled turkey products were inoculated into a salted and seasoned meat emulsion that was vacuum sealed and thermally treated to final temperatures of 54.4 and 71.1°C to mimic thermal processes commonly used in the meat industry. Samples were stored for a total of 294 days at 4 and 10°C and plated using Pseudomonas spp. specific agar plates. Pseudomonas spp. concentrations were below the detection limit (0.18 log10 CFU/g) immediately after thermal processing and were first recovered from thermally processed samples after 14 days of storage. The final concentration was greater than 2 log10 CFU/g (p < 0.05 compared to post‐thermal processing) in thermally processed treatment groups at the end of storage, indicating that these Pseudomonas spp. isolates were able to survive thermal processing and grow during extended vacuum storage. This raises concerns about the ability of spoilage bacteria to survive the thermal processing schedules commonly used in the meat industry and confirms that some Pseudomonas spp. are capable of thriving in products other than aerobically stored fresh meat.Practical Application: Spoilage Pseudomonas spp. can survive traditional thermal processing schedules. Heat resistance should be evaluated for commensal and spoilage bacteria to better understand possible ways spoilage of food products may occur.
Wolfberry water extract attenuates blue light‐emitting diode damage to ARPE‐19 cells and mouse retina by activating the NRF2 signaling pathway
Authors: Li Luyi , Chen Wei , Ji Xiaojing , Li Liwei , Wang Huali , Wang Jilite , Qiao Changsheng , Zhang Nan , Guo Yatu , Wang Hao 
Published: April 2023

AbstractThe wolfberry is believed to improve eyesight in traditional Chinese medicine. Soaking wolfberry in thermos cups has become a common health‐preserving practice. The object of this paper was to research the protective effects of wolfberry water extract (WWE) on oxidative injury induced by blue light‐emitting diodes (LEDs) in ARPE‐19 cells and C57BL/6J mice. Wolfberry water extract significantly increased cell viability, reduced ROS production, stabilized mitochondrial membrane potential, and inhibited apoptosis in blue LED‐induced cells (P < 0.05). The protective effects of WWE against blue LED‐induced cytotoxicity and ROS accumulation in cells were abolished by transfection with Nrf2 siRNA. In blue LED‐exposed C57BL/6J mice, WWE treatment markedly increased the amplitudes of electroretinogram (ERG) waves a and b, increased the thickness of retinal outer nuclear layer (ONL), activated endogenous antioxidant enzymes, and decreased MDA levels in the retina and lens. WWE also promoted NRF2 translocation and the expression of the downstream genes Ho‐1, Nqo1, Gclc, and Gclm in the retina. The protection of WWE in ERG a and b wave amplitudes and ROS levels were abrogated in Nrf2 knockout mice. These results suggested that WWE has beneficial effects on retinal injury induced by blue LED, and mechanisms of action at least partly via the NRF2 signaling pathway.
Early vegetation recovery following a mid to high‐severity fire in the Andean‐Patagonian forests
Authors: Rago Maria Melisa , Urretavizcaya María Florencia , Morelli Pablo , Mohr Bell Diego , Guzmán Mario 
Published: April 2023

AbstractA change in fire regimes is occurring worldwide, affecting post‐fire succession. Under this context, there is an increasing need to prioritize restoration areas and focus on their particular goals. To assess the emergent understorey represents the first approximation of post‐fire re‐vegetation, necessary to establish appropriate restoration guidelines. In this study, we aimed to assess the initial post‐fire response in a mid to high‐severity fire in the Andean‐Patagonian forests. We (1) compared plant community structure among fire severities, (2) evaluated the response of plant community structure to the interaction between fire severity and forest type, (3) compared plant composition among fire severity‐forest type categories and (4) evaluated woody species regeneration after fire. We found that the vegetation cover of the lower stratum began to recover early after the fire and to a greater extent in mid than in high severity, whereas the upper stratum was incipient in the mid and nil in high severity. Native species predominated in burned and unburned plots, although they were less in the burned plots. Among the growth form, shrubs and trees were similarly affected by fire, independently of the forest type. Plant community composition varied among most fire severity‐forest type categories. The frequency of woody species regenerated by resprouts and by seeds was lower in burned than unburned plots. These results suggest that although there is an early recovery of vegetation, the high cover of exposed soil and the loss of the upper vegetation stratum may favour erosion and difficult tree establishment. Besides, tree species that only regenerate from seeds will probably not recover naturally. In addition, the presence of exotic species with high invasive risk may need control. Thus, since fire severity and forest type may drive different post‐fire natural recovery scenarios, different restoration actions should be taken to promote resilient systems for the future.
Outcomes of immediate dental implants in vascularised bone flaps for mandibular reconstruction
Authors: Tumuluri Vinay , Leinkram David , Froggatt Catriona , Dunn Masako , Wykes James , Singh Jasvir , Low Tsu‐Hui (Hubert) , Palme Carsten E. , Howes Dale , Clark Jonathan R. 
Published: April 2023

AbstractBackgroundThe aim of this study is to assess the outcomes of immediate implant placement for dental rehabilitation following mandibular reconstruction with vascularised bone flaps in a single Australian tertiary cancer centre.MethodsA retrospective analysis of patients who underwent immediate dental implant or delayed placement in vascularised bone flaps was performed. Primary outcome measures assessed included the number of implants placed, operative time, complication rates, time to radiotherapy initiation, dental rehabilitation rates and time to dental rehabilitation.ResultsIn total, 187 dental implants were placed in 52 patients, of which 34 patients underwent immediate implant placement and 18 had delayed implant placement. There were no significant differences in the postoperative complication rate (32% immediate vs. 33% delayed, P = 0.89) or time to postoperative radiotherapy (median 42 days immediate vs. 47 days delayed, P = 0.24). Dental rehabilitation was achieved in 62% of the immediate cohort versus 78% of the delayed cohort. The time to be fitted with a dental prosthesis was significantly shorter in the immediate cohort (median 150 days immediate vs. 843 days delayed, P = 0.002).ConclusionsThe placement of immediate dental implants at the time of primary reconstruction of the mandible is a safe procedure and facilitates timely dental rehabilitation.
Trends in management of adult tarsometatarsal joint injuries in a contemporary Australian context: a nationwide study of claims data over 20 years
Authors: Fung Mitchell , Sivakumar Brahman , Jiang Eric , Suthersan Mayuran , Wines Andrew , Mittal Rajat , Symes Michael 
Published: April 2023

AbstractBackgroundTraumatic tarsometatarsal joint (TMTJ) injuries are uncommon, but can cause significant morbidity due to delayed or missed diagnosis. Recent evidence highlights the importance of achieving anatomical reduction via operative management. This study aims to analyse trends in rates of open reduction internal fixation (ORIF) for Lisfranc injuries in Australia according to Nationwide claims data.MethodsClaims according to the Medicare Benefits Schedule (MBS) on ORIF of traumatic TMTJ injuries were collated for the period from January 2000 to December 2020. Paediatric patients were excluded. Two negative binomial models were utilized to analyse the trends in TMTJ injuries over time after controlling for sex, age group and population changes. Results were absolute and per 100 000 population.Results7840 patients underwent TMTJ ORIF over the period studied. There was a mean yearly increase of 12% (P < 0.001). Age group (P < 0.001) and year (P < 0.001) were significant predictors for TMTJ fixation, whilst sex was not (P = 0.48). Patients older than 65 years were noted to have a 53% lower rate of TMTJ ORIF per person, when compared to the reference group of 25–34 year‐olds (P < 0.001). Five‐year block analysis revealed increases in rate of fixation for all age groups.ConclusionRates of operative fixation for TMTJ injuries are increasing in Australia. This is likely due to improved diagnostics, understanding of optimal treatment goals, and increased orthopaedic subspecialisation. Further studies with clinical and patient reported outcomes, as well as comparing rates of operative intervention to incidence, will be useful.
Evaluation of targeted implementation interventions for reducing investigations and therapies in infants with bronchiolitis
Authors: Borland Meredith L. , O'Brien Sharon , Tavender Emma , Haskell Libby , Babl Franz E. , Schembri Rachel , Smedley Ben , Mitenko Hugh , Robertson Tim , Mukherjee Ashes , Dalziel Stuart R. 
Published: April 2023

AbstractAimTo evaluate the impact of locally adapted targeted implementation interventions on bronchiolitis management through reduction in ineffective investigation and therapies within emergency departments.MethodsA multi‐centred, quality improvement study in four different grades of hospitals in Western Australia that provide paediatric emergency and inpatient care. All hospitals incorporated an adapted implementation intervention package for infants under 1 year with bronchiolitis. The proportion whose care complied with guideline recommendations to not receive investigations and therapies of minimal benefit were compared to pre‐intervention care in a previous bronchiolitis season.ResultsA total of 457 infants in 2019 (pre‐intervention) and 443 in 2021 (post‐intervention) were included, with mean age of 5.6 months (SD 3.2, 2019; SD 3.0, 2021). In 2019, compliance was 78.1% versus 85.6% in 2021, RD 7.4 (95% CI −0.6; 15.5). The strongest evidence was reduced salbutamol use (compliance improvement: 88.6% to 95.7%, RD 7.1 95% CI (1.7; 12.4)). Hospitals initially at <80% compliance demonstrated greatest improvements (Hospital 2: 95 (78.5%) to 108 (90.8%) RD 12.2 95% CI (3.3; 21.2); Hospital 3: 67 (62.6%) to 63 (76.8%) RD 14.2 95% CI (1.3; 27.2)).ConclusionTargeted site‐adapted implementation interventions resulted in improvement in compliance with guideline recommendations, particularly for those hospitals with initial low compliance. Maximising benefits through guidance on how to adapt and effectively use interventions will enhance sustainable practice change.