bluuebunny/crossref_metadata_2025_split huggingface dataset:
Communication Strategies within the Public and Private Companies in Romania
Authors: Brancu Cristian , Turcu Oana 
Published: July 2023

Abstract
We live in a universe of communication where the activity of institutions is subject to public debate, and in which critical opinions are expressed with less consideration and more haste than in the past. Through the strategy, the communication channels and tools used until this moment will be reevaluated and improved. Also, the strategy presents new elements in terms of its objective’s “tools” through which internal, external, or international communication will be carried out. The communication strategy aims to identify and develop a message coherent, specialized in each of the targeted components (internal, external, and international), disseminated to the public in an appropriate time. In this paper, the authors are analyzing the communication strategies within public and private companies in Romania. Their research is based on an interview addressed to twenty people and the main conclusion is that the communication process must be maintained and updated in permanence at the highest level, so that the organization does not encounter problems of communication.
An Analysis of the European Union Regulation on Electric Energy Market
Authors: Grasu Stelian , Popp Ruxandra Mădălina 
Published: July 2023

Abstract
As a result of the Paris Memorandum on neutral climatic economies, UE engages themselves to reduce CO2 emissions so as until 2050 to become a neutral climatic economy. In order to achieve this goal, an important measure was taken by UE, one of the most important being the creation of a common electric energy market. Present article tries to present the main regulations and principal actors on the common electricity market.
Funding Opportunities for Romania through the National Recovery and Resilience Plan
Authors: Creţu Corina 
Published: July 2023

Abstract
The purpose of this paper is to highlight and present the funding opportunities for Romania through the National Recovery and Resilience Programme, in order to make it more efficient to access and implement these forms of support. In this regard, the main research method is based on literature review in order to identify funding opportunities for more efficient implementation of support forms. At the same time, quantitative and qualitative data analysis will be used to assess the current level of funding through these programmes and mechanisms and to compare it with the needs, as well as with other European funding.
“East Side Story”: Enduring Lessons from Mises’s Plan for Post-War Reconstruction in the Danubian Europe
Authors: Apăvăloaei Matei-Alexandru , Jora Octavian-Dragomir 
Published: July 2023

Abstract
The scope of this paper is to analyze Mises’s proposed plan for addressing the problems of militant nationalism and economic nationalism that were plaguing Central and Eastern Europe in the interwar and post-war eras. Due to this region’s overlapping nationalities and geopolitical tensions, Mises had to identify a pragmatic solution that could work in an age of economic interventionism. Starting from this objective, Mises specifically designed a supra-national institutional framework that could eliminate discrimination, ensure peace in the region, and simultaneously represent a rallying point for collective defence against the menace of the dynamic nations. We will show that Mises thought-out this compromise solution very carefully by using scientific insights and his deep understanding of the relations in the area. Furthermore, his plan had built-in elements that would have been conducive to the re-emergence of the classical-liberal international order. Also, because Mises’s plan was never implemented, we will critically assess it considering the actual historical outcome that followed the Second World War.
Industry 4.0 in Central and Eastern Europe: Is Romania Ready to Embrace the Fourth Industrial Revolution?
Authors: Nedelcu Mihai-Răzvan 
Published: July 2023

Abstract
This research paper analyses the opportunities for the possible implementation of the latest technological innovations in the Romanian manufacturing industry. The latest trends in technology can be summed up by the term “Industry 4.0”, or the “Fourth Industrial Revolution”, which brings unprecedented levels of automation, thanks to recent breakthroughs in Artificial Intelligence (A.I.), robotics and much more. However, manufacturing sectors are not created equally and some are more susceptible to implementing new technologies than others. The industrial situation in Eastern and Central Europe is highly debated and complex. During the Cold War, most of the Warsaw Pact and COMECON countries were characterized, economically speaking, by rapid industrialization, be it heavy or light industry. This is also the case in Romania, as it saw an increase in industrial output during the communist era. After the dissolution of the Soviet Union and the collapse of the collectivist ideology, some manufacturing sectors collapsed, while new ones appeared, the case of deindustrialization in Central and Eastern Europe still being under scrutiny, as the industrial output has been more stable than we tend to believe. However, a shift did occur, especially in Romania. Following the transition to a market economy, industrial output suffered a metamorphosis, exchanging some sectors (such as the textile one) for new ones (such as the automotive one, following an increase in foreign direct investments from the West). These shifts in the manufacturing sector have an advantage in the unfolding context, as the new industries (such as auto-manufacturing) are more inclined to adopt Industry 4.0. These factors, in combination with the recent trend of reshoring, are prone to positively influence the future economic environment of Romania.
The Link between Corporate ESG Performance and the UN Sustainable Development Goals
Authors: Radu Oana-Marina , Dragomir Voicu D. , Ionescu-Feleagă Liliana 
Published: July 2023

Abstract
There is a growing interest in the contribution of organizations to the achievement of sustainable development goals worldwide, with the involvement of various actors, such as governments, regulators, private entities, public interest entities, financial institutions, and civil society. The alignment between environmental, social and governance (ESG) performance and sustainable development goals helps academics and practitioners in observing corporate contributions to sustainable growth, both at micro and macroeconomic levels. There are few studies that analyze the association between corporate ESG performance and the United Nations Sustainable Development Goals (UN SDGs), or the contribution of company ESG indicators to sustainability. Thus, the aim of this study is to analyze such relationships in a case study for which an original mapping is proposed. Data were collected from Refinitiv Eikon, for two companies (in the oil and gas and financial services sectors), located in Romania, for the financial year 2021. Interpretative analysis was applied to the proposed mapping of sustainability practices reflected through ESG indicators, in relation to 17 SDGs. Our qualitative research included the computation of a total score based on the impact of ESG performance in pursuing the SDGs. Our results show that in Romania, the largest oil and gas company disclosed more information on ESG indicators and obtained a score (40) higher than the analyzed bank. The highest contribution to the achievement of the SDGs is related to the social pillar, especially the workforce and community dimensions. The bank obtained a lower score (30), while the most significant contribution to meeting the SDGs is linked to the environmental pillar, specifically emissions. Thus, corporate ESG performance is mapped to the SDGs, for entities activating in either financial or non-financial industries, with different importance allocated to each of the three ESG pillars. This research is important for various stakeholders, such as governments, business, and civil society, depending on the role within the organization, either direct or indirect.
Artificial Intelligence – Source of Inspiration or a Problem?
Authors: Chita Elena-Iulia , Dumitrescu-Popa Silvia , Motorga Bianca , Panait Mihnea 
Published: July 2023

Abstract
Most of the electronics used today have, to a greater or lesser extent, artificial intelligence, reducing or eliminating the need for human involvement in certain tasks. Many people have tried to answer the question: what is artificial intelligence? The difficulties of finding a definition for this term are (mainly) twofold: first, that one does not really know what natural intelligence is; then, that those who try to formulate a definition are complexed by the achievements - far from justifying such a pompous name - of this field of computer science. Although it appeared more than half a century ago as an academic discipline, artificial intelligence (AI) has seen an unprecedented development in the last few years. The increase in computing power of computers and the accumulation of huge amounts of data have allowed the ever-faster progress of automatic learning and determined its penetration into different fields, from economics and medicine to business and everyday life.
Behavioral Economics and Technology Innovation: Using Choice Architecture to Build and Scale Products
Authors: Craciun Maria Alexandra 
Published: July 2023

Abstract
With technology being a part of our everyday lives, there has never been a more critical time to dive deeper and understand what drives us to choose specific products.
The effectiveness with which technology companies use behavioral economics principles, such as choice architecture, in product development can drive better outcomes both for the organisation and the customer.
The use of behavioral economics has become increasingly popular in. recent years. By leveraging insights from behavioral economics, technology companies can create products that better align with users’ needs and preferences, and that are more likely to be adopted over time.
This article critically reviews existing and emerging academic research, addressing three key areas: how behavioral economics appeared and its growth in the last five decades, behavioral economics in practice through the use of Choice Architecture, and how behavioral insights are currently applied in the design of technology products. In the present study, I have undertaken a review of existing literature and research studies by analysing and synthesising key points. The review was conducted by analysing and reading existing literature on the topic, including peer-reviewed journal articles, books and industry reports. Overall, this visionary paper provides a contribution to the field of technology product development, highlighting potential strategies of using behavioral economics to better design, build and scale products.
Moderating Environmental Leadership on Corporate Social Responsibility and Green Innovation of SMEs Performance
Authors: Nsiah Takyi Kwabena , Chovancová Miloslava , Cleophas Attor , Asamoah Comfort Adebi 
Published: July 2023

Abstract
The contribution and knowledge of environmental leadership has been questioned on how they aid institutions in their CSR and innovative thinking. The purpose of the investigation was to explore the role of Small and Medium Scale enterprises in emerging nation on how corporate social responsibility (CSR) and green process innovation (GRNI) can help enterprises to achieve environmental (ENVP) and financial performance (FINP). For the analysis of the indicators data was collected from SMEs in the manufacturing sectors of Ghana through questionnaire of 215 participants. The “SmartPLS 3” model was employed to analyze the affiliation between the investigated indicators. The findings demonstrated that CSR had a material impact on ENVP but not on FINP and GRNI. However, GRNI had a favorable and material affiliation with ENVP and FINP of SME’s. On exploring the moderating effect of environmental leadership (ENVL) had a favorable affiliation between CSR and green process innovation.
The research made a significant contribution to the green theory and practically to researchers and practitioners in manufacturing and other industries who are serious about implementing environmental sustainability and are seeking for a suitable method are anticipated to benefit from this study. It provides a generic approach to implementing CSR that links SME owners and managers, green technologies, green practices, and process management.
The Impact of the Workforce Diversity, Innovation Capacity and Corporate Social Responsibility on the Image of the Organization
Authors: Rusu Corina-Maria , Bilţi Raluca-Simina , Barbu Florentina-Simona , Bălan Leonard-Sergiu 
Published: July 2023

Abstract
Demographic trends play an important role in the development of workforce diversity. Population expansion and immigration are two examples of demographic changes that have created more diverse environments and made it crucial for organizations to be able to adapt and manage change. Organizations constantly need to reassess their methods and come up with new, original ideas for managing people as a result of demographic and global changes. Positive adjustments could boost an organization’s performance in matters of innovation and strengthen its ties to its customers as well as to the entire community. The research purpose of our paper is to provide an analysis of various viewpoints on the perceived image of the organization while taking into account the influence of three aspects: workforce diversity, creativity and innovation capacity, and corporate social responsibility. The perception of these three important organizational aspects was examined among employees from organizations of all sizes and in a range of activities from Romania. A questionnaire was used as an information gathering tool. The study is based on the quantitative approach, which considers the statistical analysis of numerical data. Based on the study findings and due to the inductive reasoning, today’s leaders are responsible both for managing employees, but also for meeting the needs of customers who are increasingly ethnically and culturally diverse. It is necessary to pay attention to aspects related to diversity. Whether the goal is to be a valued employer, to provide excellent products and services to customers, or to maintain a competitive advantage, diversity is recognized and used as an important organizational resource.
Assessing the Use of Artificial Intelligence in Digital Marketing. Evidence from Romanian Companies
Authors: Simion Petronela Cristina , Popescu Mirona Ana Maria 
Published: July 2023

Abstract
In recent years, artificial intelligence has started to play an important role in digital marketing. Companies are increasingly using this technology to personalize content, improve the performance of marketing campaigns and user experience. According to a Google report published in 2021, Romania is one of the leading countries in Central and Eastern Europe in terms of significant growth in digital advertising expenditure. As a result, the current research aims to assess the importance and impact of AI usage in Romanian companies that activate in digital marketing. To conduct this study, an online survey was developed consisting of 11 questions to establish the utilization of AI in digital marketing and the perception of employees in companies towards this technology. The sample group was selected from a contact list of digital marketing firms, social media, and professional groups. Out of the total of 30 responses collected, valid data was analyzed to identify emerging trends and patterns in the use of AI in digital marketing. The survey findings indicate that AI is perceived as a valuable tool for enhancing user experience and increasing the effectiveness of digital marketing campaigns. It is important to consider the ethical and confidentiality implications when utilizing customer data, and to refrain from employing AI in a harmful or intrusive manner.
Bibliometric Analysis Regarding Knowledge Strategies in Intelligence Structures
Authors: Budeanu Nicolae Alexandru 
Published: July 2023

Abstract
This paper aims to present a literature review focusing the linkages between the knowledge strategies domain and intelligence structures area. Considering the fact that knowledge is one of the most important strategic resources of an organization and the fact that intelligence structures play a key role in the national security field, the possibility of implementing the knowledge strategies concepts in the intelligence field should be researched accordingly. The methodology used for this research is the bibliometric analysis conducted using the specialized software VOSViewer, based on the co-occurrence between certain words and expressions from article title, abstracts and keywords. The databases needed for this research were retrieved from Scopus core collection, using the following expressions: “knowledge strategies”, “knowledge management – knowledge strategies”, “intelligence organizations”, “intelligence structures”, “intelligence organizations – knowledge”, “knowledge – intelligence structures”, “knowledge strategies – intelligence”, “knowledge management – knowledge strategies – intelligence” and “knowledge management – intelligence organizations”. The result of these bibliometric analyses demonstrates that, based on the publications indexed in Scopus core collection, there is no research published regarding the opportunity and possibility of implementing knowledge strategies concepts in the intelligence structure vision. The contribution of this research constitutes the fact that this is the first bibliometric analysis of the literature concerning the possbile connections between knowledge strategies and intelligence structures.
Impact of Flexible Working Opportunities on Romanian Employees Work-Life Balance and Interest in Acquiring New Knowledge
Authors: Dincă Violeta Mihaela , Moagăr-Poladian Simona 
Published: July 2023

Abstract
The COVID-19 pandemic has changed the entire working world and has proven that people can generally perform their tasks from anywhere while still managing to achieve their professional goals. The evolution of employment involves more and more of its dimensions and ramifications. Among these developments, work flexibility is a concept that is gaining more and more territory and is most often associated with a flexible and modern form of work. This article aims to analyze how integrating new ways of working which include flexible work can influence individual and organizational knowledge, as well as personal life. For employees, flexible work offers the advantage of incorporating personal commitments, but at the expense of shared work experiences. For employers, flexible work can engage a better reputation when competing, with a highly motivated and productive workforce because employees feel valued. The paper examined the impact that teleworking had on 190 employees within the Romanian branches of three American consultancy corporations in terms of knowledge acquired, performance, and perspectives of the future.
The Impact of the COVID-19 Pandemic on Entrepreneurship in Romania
Authors: Trocinescu Beatrice , Nedelcu Alexandra Cătălina 
Published: July 2023

Abstract
At the beginning of 2020, a virus originating from Wuhan, China, spread throughout the world, which in March of the same year was declared a pandemic by the World Health Organization. According to scientific studies and specialized publications, the pandemic had positive effects on the pharmaceutical industry and e-commerce, which accelerated the digitization process. The negative effects of the coronavirus pandemic consisted in the reduction of companies’ revenues, the reduction of the number of customers, the reduction of investments and the temporary suspension of production. The research of this paper is descriptive, based on statistics and data from the official reports of the National Trade Register Office. The methods used are observation, analysis, data processing and synthesis. The aim is to identify the number of new investment sectors, newly established enterprises, companies that suspended their activity and those that entered insolvency in the period 2020 and 2021, compared to 2019. The impact of the coronavirus pandemic on entrepreneurship in Romania was not devastating, the entrepreneurs keeping their confidence in the stability of the market. Thus, in 2020, the company establishment rate was affected, because new entrepreneurs no longer had the courage to invest their money, but the companies already present on the market were not strongly impacted. The year 2021 is the surprise year, being the most favorable for entrepreneurship in the period 2019-2021. The most companies were established, and the rate of suspension and insolvency was the lowest. The contribution in this paper consists in the fact that it is demonstrated that the pandemic did not destroy the entrepreneurial activity in Romania. On the contrary, there was a sector, Information and communications, which experienced rapid development, thus developing the concept of “knowledge economy” in this country.
The Impact of Circular Economy on Economic Development A Review of EU's Countries
Authors: Maricuţ Alin-Cristian , Grădinaru Giani-Ionel 
Published: July 2023

Abstract
Over time, the concept of economic development has been the cause of debates in the research environment. Some of the researchers consider the level of economic development of a country to be characterized by high levels of the main macroeconomic aggregates, while another part supports the idea of uniform economic development with a high level of social inclusion. Regardless of the definition of the concept of economic development, it has been proven that a major positive impact is generated by the sustainable development strategy, especially in the light of the concept of circular economy. Therefore, the study addresses the level of economic development of the member states of the European Union based on the impact generated by the circular economy. In addition, based on the analysis carried out, the paper aims to identify the dependency ratio between the variables associated with the circular economy concept and the level of economic development. In order to achieve these goals, a panel regression model was estimated, for all member states of the European Union, on the time horizon 2011-2020. The model used as dependent variable “the level of economic development”, and the independent variables were made up of variables associated with the circular economy. The results of this analysis reveal that there are individual effects on both dimensions associated with the analysis (cross-sectional, time series), which leads to the idea that each country is influenced in the process of economic development through the circular economy by its own specificities.