Investment strategies in enterprise: unlocking opportunities for development
Authors: Donets Dmytro 
Published: January 2025

Economic instability conditions, which can be caused by various factors such as financial crises, political turbulence, or global events, highlight the importance of developing effective investment strategies to ensure the sustainability and development of enterprises. Effective investment can help businesses unlock new opportunities for competitive development. At the same time, the growing importance of innovation and technological progress is becoming increasingly significant, placing enterprises in need of constant renewal and modernization. Investing in high-tech solutions can provide desired competitive advantages and growth opportunities. Moreover, today consumers are paying more attention to the social responsibility of businesses. Investing in the development of environmentally friendly and socially responsible business can provide enterprises with a positive reputation and consumer support. Thus, in constantly changing market conditions, enterprises must be ready to adapt to new economic realities. Effective investment can help enterprises maintain competitiveness and respond to changing consumer and market demands.
© Dmytro Donets, 2024

Received: 02.08.2024	Accepted: 24.08.2024	Published: 30.09.2024
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 license, which permits
unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited.

Cite as:	Donets, D. (2024). Investment strategies in enterprise: unlocking opportunities for development. Economic analysis, 34 (3), 286-300. DOI: https://doi.org/10.35774/econa2024.03.286

The purpose of the article is to identify key factors that influence the effectiveness of investment activities of enterprises and provide recommendations for developing and implementing effective investment strategies for businesses.
The article emphasizes that investment strategies in enterprises are aimed at stimulating the development of the business entity. As according to the chosen investment strategy, new paths and opportunities for further development can open up. This may include investments in new technologies, expansion of markets, modernization of production, development of innovative products and services, etc. This approach reflects the importance of investments as a strategic tool for stimulating effective and sustainable growth of the enterprise in a competitive environment. The investment strategy ensures the implementation of the appropriate mentality of investment behavior in the most important strategic investment decisions of the enterprise. In addition, in the process of investment activity, the significance of the main criteria for evaluating the selection of the most important investment management decisions is formed. The article also proves that the development of investment activity is one of the basic prerequisites for strategic changes in the overall organizational structure of management and organizational culture of the enterprise. It is emphasized that the development of the enterprise involves, primarily, the technological development of production, improvement of economic and financial performance indicators of the enterprise, in particular, the growth of production profitability, improvement of the characteristics of the social environment in which the investment project will be implemented, improvement of environmental performance indicators of the enterprise.