bluuebunny/crossref_metadata_2025_split huggingface dataset:
The role of endomarketing in human capital management: a study applied to the Minho Urban Quadrilateral
Authors: Fernandes Patrícia Micaela , Sousa Bruno Barbosa , Veloso Cláudia Miranda , Valeri Marco 
Published: March 2023

PurposeThe aim of this paper is to understand the importance of endomarketing in organizations and whether internal strategies are essential in the management of human capital. Especially, it is intended to understand what kind of policies is adopted in the organizations the authors are dealing with, and also the perception that employees have about them.Design/methodology/approachThe methodology adopted combines a quantitative and qualitative approach, based on documents analysis, and the survey and semi-structured interviews with questions alluding to endomarketing. The study was carried out in the (Portuguese) cities belonging to the Minho Quadrilateral, being Braga, Barcelos, Guimarães and Vila Nova de Famalicão, in which a total of five organizations are held.FindingsThe results seem to show that endomarketing has an essential role in human capital management, in particular, to obtain both individual and organizational results, where there is a mutual relationship. Of the 158 respondents that make up the sample, it was concluded that 78.5% considered the intrinsic factors related to well-being and happiness as important as the extrinsic factors related to monetary rewards.Research limitations/implicationsThe manuscript presents insights for internal marketing and human resource management (i.e. motivation and human capital). Based on the rapid and profound technological changes of the early 21st century, the concept of endomarketing emerged stimulated by globalization and by the greater concern to adopt strategies that were able to differentiate organizations in the markets.Originality/valueThis is an interdisciplinary theme, with contributions to both internal marketing and human resource management, bearing in mind to enhancing the value and well-being of organizational human capital. This study aims to contribute to the development of scientific knowledge in this area that is so relevant for growth and differentiation.
A conceptual framework for higher education student loyalty from the green marketing perspective
Authors: Wong Lim Jin , Ling Pick Soon , Ling Tonny Heng Yew 
Published: March 2023

PurposeThis study aims to investigate the impact of green image on student loyalty and to present a conceptual framework aimed at retaining current students and attracting new ones in higher education.Design/methodology/approachAfter review of prior studies using green image to predict customer loyalty in non-higher education industries and student loyalty in the context of higher education, a conceptual framework is developed after identifying research gaps in two sets of literature.FindingsUsing stimulus-organism-response (S-O-R) as a foundation, this study identifies core constructs in the green marketing perspective that may serve as predictors of student loyalty in higher education. A conceptual framework has been developed to examine the relationship between green image and loyalty of student in higher education, with student green satisfaction and institution reputation serving as mediators.Research limitations/implicationsThis study is restricted to developing a conceptual framework and no empirical evidence has been presented. However, the conceptual framework developed in this study could facilitate the theoretical and practical implications for enhancing loyalty of students in higher education.Originality/valueThis study contributes to the extant literature in the green marketing realm by extending the green perspectives in the higher education context. This is one of the earliest conceptual papers to examine loyalty of students in higher education using green image. The conceptual framework could serve as the foundation for future research on enhancing loyalty of students in higher education.
Gender and leadership positions: understanding women's experiences and challenges in patriarchal societies in Northern Ghana
Authors: Adongo Awinaba Amoah , Dapaah Jonathan Mensah , Azumah Francess Dufie 
Published: March 2023

PurposeWomen are rarely seen in positions of leadership in patriarchal societies, which is unsurprising. Following gender equity policies, few women have been able to break through the gender equity barrier and assume leadership positions in schools. Few research investigations have delved into the experiences and challenges that women encounter in positions of leadership in patriarchal societies in government schools in Northern Ghana. The study seeks to comprehend the experiences and challenges that women confront in positions of leadership in patriarchal societies in Northern Ghana.Design/methodology/approachThe study aimed to gain a better understanding of the experiences and challenges that women encounter in educational leadership roles in patriarchal societies in Northern Ghana. To achieve the study's objectives, a quantitative research approach and a social survey design were used, as well as descriptive and inferential statistics.FindingsThe findings of the study revealed that in patriarchal societies in Northern Ghana, women experience conventional gender roles that conflict with roles, cultural values, gender stereotyping, family responsibilities and cultural beliefs and perceptions of women and attitudes and low expectations of women's managerial skills discourage women from taking on leadership positions in men-dominated societies.Research limitations/implicationsThere is a need to shift the gender position and question the negative cultural convictions of cultural and patriarchal societies. Equal opportunities for men and women necessitate equal access to leadership positions. It proposes that in patriarchal societies, education and community stakeholder involvement in leadership training programmes for women be considered, as policy documents alone would not be sufficient to eradicate deeply embedded cultural social practices and dispel negative notions about women in leadership positions in men-dominated societies.Originality/valueThe study established that in patriarchal societies, women experienced conventional gender roles that conflict with roles, cultural values, gender stereotyping, family responsibilities, cultural vulnerability of women and the interplay between cultural expected roles and management goals influence women from taking on leadership positions.
Understanding investor co-investment in a syndicate on equity crowdfunding platforms
Authors: Wu Jing , Liu Ling , Cao Yu 
Published: March 2023

PurposeConsidering the unique characteristics of equity crowdfunding platforms including the removal of stringent structural barriers (e.g. lack of co-location), high visibility and traceability of investor characteristics, large pool of available investors and simplified transaction process, the authors aim to examine how the two most prevalent mechanisms (i.e. homophily and repeated ties) unfold in this context by incorporating the contextual characteristics. The authors theorize an inverted U-shaped relationship between leader-backer similarity and the likelihood of co-investment in a syndicate on equity crowdfunding platforms. In addition, a leader–backer dyad is more likely to form new syndicates if the students have more prior co-investment ties.Design/methodology/approachThe empirical study is based on data from the AngelList syndicate platform and a linear probability model (LPM) with fixed effects is adopted to estimate the syndicate formation.FindingsThe authors find that the similarity between a leader and a backer has an inverted U-shaped relationship with the leader and backer's likelihood of co-investment in a syndicate, which is different from the dominant homophily-based tie formation in venture capital (VC) syndicates and other digital platform contexts. Although equity crowdfunding platforms encourage the possibility of exploring new partners, investors are more likely to co-invest with others who have stronger prior ties.Originality/valueThis research theoretically contributes to the scant literature of equity crowdfunding syndicates by contextualizing two most prevalent mechanisms (i.e. homophily and repeated ties) driving tie formation in VC syndicates and digital platforms.
Effective integration of artificial intelligence: key axes for business strategy
Authors: Alet Josep 
Published: March 2023

Purpose
This paper aims to explore the dimensions that foster the effectiveness of artificial intelligence (AI) within a business strategy.

Design/methodology/approach
The paper reviews recent contributions to AI and business success and identifies the key pillars that support the achievement of good results.

Findings
The paper proposes that there are four critical dimensions for developing an effective business strategy with AI. This research finds that AI has the potential to drive significant development when it is leveraged along four main axes: a focused strategy for AI, knowledge of the customers, effective interactions with customers and effective implementation of AI. These four dimensions are essential for nurturing the critical dimensions of AI that enable successful integration with the business strategy. To achieve this integration, the business strategy must take advantage of the insights and capabilities provided by AI while also understanding and deeply knowing the customers through effective interactions with them. The development is structured in an organizational alignment where AI helps employees and learns from them. By continuously learning from the exploitation of knowledge and big data, the organization can enrich its use of AI.

Research limitations/implications
The paper identifies four pillars of AI integration with the development of business strategy as areas for further empirical analysis by business researchers.

Practical implications
This paper offers strategies for managers and professionals to effectively integrate AI into business strategy.

Originality/value
The authors provide a novel perspective on using AI in business strategy by identifying four key axes of success in the current business landscape.
When the hierarchy folds: how employees may react
Authors: Audrin Bertrand , Borzillo Stefano , Raub Steffen 
Published: March 2023

Purpose
This paper aims to uncover how employees make sense of the implementation of holacracy in their organization.

Design/methodology/approach
Our research is based on a case study of a Swiss SME (of 160 employees) that is about to implement a holacratic mode of governance. Data was collected using questionnaires (completed by 57 employees) and 12 interviews.

Findings
At the level of individual, team and organization, driving forces toward implementing holacracy are stronger than restraining forces.

Practical implications
Implementing holacracy requires careful planning, detailed communications, strong support and training of employees by managers to ensure that they are less fearful of holacracy’s structures and more positive and understanding of its benefits.

Originality/value
This study contributes to a better understanding of holacracy and employees’ sensemaking of the added value of this unconventional structure.
Dark side of leadership and information technology project success: the role of mindfulness
Authors: Mubarak Namra , Khan Jabran , Bashir Sajid , Safdar Samyia 
Published: March 2023

PurposeThe success of projects is a major challenge for information technology (IT) project-based businesses (PBOs). Employees' negative emotions (NE) disrupt the employees' usual work activities by creating obstacles to routine operations. Organizations should take steps to lessen these NE. The current study assessed the mediating role of NE and the moderating influence of employee mindfulness in the association between despotic leadership (DL) and IT project success (PS).Design/methodology/approachTime-lagged data were collected from 341 employees working in various IT-based project organizations in Pakistan using purposive sampling.FindingsResults were consistent with the authors' hypothesized framework, as DL increases employees' NE, which in turn negatively affects IT PS. In addition, mindfulness plays a buffering role in mitigating the damaging impact of DL on NE.Originality/valuePrevious researchers focused on the positive aspects of leadership and its influence on PS and paid limited attention to the dark leadership style. The authors' study's findings help understand how project-based organizations can reduce employees' NE.
Logics in situations of lower or higher “perceived control exposure”: the case of researchers
Authors: Härström Malin 
Published: March 2023

PurposeThis paper examines the qualities of situations wherein hybrid professionals in knowledge-intensive public organizations (KIPOs) vary in their displays of conflicting institutional logics. Specifically, it examines the situations when individual researchers vary in their displays of a traditionalist academic- and an academic performer logic.Design/methodology/approachAnalysis is grounded in an institutional logics perspective and founded on qualitative interviews with university researchers recurrently exposed to performance measurement and management.FindingsThe findings show that individual researchers display a traditionalist academic- and an academic performer logic in situations of lower or higher “perceived control exposure” (i.e. perceptions of (not) being exposed to “what the performance measurement system wants to/can ‘see’”). In more detail, that a traditionalist academic logic is displayed more in situations of lower “perceived control exposure” whereas an academic performer logic is displayed comparatively more in situations of higher “perceived control exposure”.Originality/valueThese findings add insight into when there is room for resistance to pressures to perform in accordance with increasing performance measurement and when researchers more so tend to conform. While previous research has mostly studied such matters by emphasizing variation between researchers, this study points out the importance of situations of lower or higher “perceived control exposure”. Such insight is arguably also more broadly valuable since it adds to our understanding about hybridity of professionals in KIPOs and how to design and use performance measurement systems in relation to them.
The effect mechanism of the celebrity persona on consumers' purchase intention: based on the analysis of the grounded theory
Authors: Lei Bing , Shi Saihua , Liu Wei 
Published: March 2023

PurposeThe purpose of this study is to use the grounded theory to summarize the types of celebrity persona and to construct a theoretical model for celebrity persona on consumer purchase intention. Based on the study results, it provides better suggestions for merchants and live streamers and is an expansion of previous research on live-streaming e-commerce.Design/methodology/approachThe grounded theory is recognized as the most scientific qualitative research method and is the ideal explorative method for generating theory. First, the participants were interviewed, and interview data were collected. Then the interview data were organized and analyzed. Finally, this paper summarizes the types of celebrity persona and constructes a theoretical model framework of celebrity persona on consumers' purchase intention.FindingsThe results show that the celebrity live streamer persona can be divided into two types: personalized persona and professional persona. Through emotional attachment, the celebrity's persona affects the consumer's purchase intentions. As well as, product type plays a moderating role between celebrity persona and consumer purchase intentions.Originality/valueThe contribution of this research is to start from the celebrity persona, link the celebrity persona with the consumer purchase intentions and expand the research scope of the celebrity persona. It opens the “black box” of the heterogeneity of celebrity live streamers' characteristics on consumer purchase intentions.
Fostering children's acceptance of educational apps: The importance of designing enjoyable learning activities
Authors: Amaefule Chimezie O. , Breitwieser Jasmin , Biedermann Daniel , Nobbe Lea , Drachsler Hendrik , Brod Garvin 
Published: March 2023

ABSTRACTEducational applications (apps) offer opportunities for designing learning activities children enjoy and benefit from. We redesigned a typical mobile learning activity to make it more enjoyable and useful for children. Relying on the technology acceptance model, we investigated whether and how implementing this activity in an app can increase children's intention to use. During the 27‐day study, children (N = 103, 9–14 years) used the app to memorize one‐sentence learning plans each day. Children used three different app‐based learning activities throughout the study. In two standard activities, children reread or reassembled the words of the plan. In the redesigned activity, children represented the meaning of the plan with emojis. Children repeatedly reported on their attitude towards each activity. Subsequently, children reported perceived enjoyment and intention to use the app. Results showed children found the emoji activity most enjoyable, and enjoyment of the emoji activity contributed uniquely towards intention to use. Additionally, children's enjoyment of the app mediated their intention to use the app in the future. Overall, the study suggests that children's enjoyment of an app is crucial in predicting their subsequent intention to use, and it provides a concrete example of how emojis can be used to boost enjoyment.
Practitioner notesWhat is already known about this topic
Educational applications provide children with unrestricted access to mobile learning resources.
Positive attitudes towards educational applications predict behavioural intention to use these applications, at least in young adults.
There is a need for more research examining the relevance of enjoyable learning activities in fostering children's sustained usage of an educational application.

What this paper adds
Positive attitude towards the use of emojis during learning activities uniquely contributed to children's behavioural intention to use the application.
Perceived enjoyment predicted behavioural intention to use the application.
Perceived enjoyment mediated the effect of attitude towards using learning activities on the behavioural intention to use the mobile educational application.

Implications for practice and/or policy
These findings highlight the importance of enjoyment for children's' acceptance of educational applications.
Enjoyable learning activities are necessary to ensure sustained usage of educational applications.
The paper provides a concrete example of how emojis can be used to boost enjoyment of a typical mobile learning activity.
Disease ecology and host range of Cyprinid herpesvirus 3 (CyHV‐3) in CyHV‐3 endemic lakes of North America
Authors: Tolo Isaiah E. , Bajer Przemyslaw G. , Mor Sunil K. , Phelps Nicholas B. D. 
Published: March 2023

AbstractCyprinid herpesvirus‐3 (CyHV‐3) is an important pathogen of common carp (Cyprinus carpio, carp) causing significant economic and ecological impacts worldwide. The recent emergence of CyHV‐3 in the Upper Midwest region of the United States has raised questions related to the disease ecology and host specificity of CyHV‐3 in wild carp populations. To determine the prevalence of CyHV‐3 in wild populations of fishes in Minnesota, we surveyed five lakes in 2019 in which the virus was known to have caused mass mortality events in carp from 2017 to 2018. A total of 28 species (n = 756 total fish) of native fishes and 730 carp were screened for the presence of CyHV‐3 DNA using specific qPCR. None of the native fish tissues tested positive for CyHV‐3 although the prevalence of CyHV‐3 in carp was 10%–50% in the five lakes. A single lake (Lake Elysian) with a 50% DNA detection rate and evidence of ongoing transmission and CyHV‐3‐associated mortality was surveyed again in 2020 from April to September. During this period, none of the tissues from 24 species (n = 607 total fish) tested positive for CyHV‐3 though CyHV‐3 DNA and mRNA (indicating viral replication) was detected in carp tissues during the sampling period. CyHV‐3 DNA was detected most often in brain samples without evidence of replication, potentially indicating that brain tissue is a site for CyHV‐3 latency. Paired qPCR and ELISA testing for Lake Elysian in 2019–2020 identified young carp (especially males) to be the primary group impacted by CyHV‐3‐associated mortality and acute infections, but with no positive detections in juvenile carp. Seroprevalence of carp from Lake Elysian was 57% in 2019, 92% in April of 2020 and 97% in September 2020. These results further corroborate the host specificity of CyHV‐3 to carp in mixed wild populations of fishes in Minnesota and provide additional insights into the ecological niche of CyHV‐3 in shallow lake populations of carp in North America.
Establishment and characterization of a brain tissue cell line from spotted knifejaw (Oplegnathus punctatus) and its susceptibility to several fish viruses
Authors: Liao Jiaming , Zhang Xin , Kang Shaozhu , Zhang Luhao , Zhang Dongzhuo , Xu Zhuqing , Qin Qiwei , Wei Jingguang 
Published: March 2023

AbstractCells are important in the study of virus isolation and identification, viral pathogenic mechanisms and antiviral immunity. The spotted knifejaw (Oplegnathus punctatus) is a significant farmed fish in China that has been greatly affected by diseases in recent years. In this study, a new cell line derived from the spotted knifejaw brain (SKB) was established and characterized. SKB cells multiplied well in Leibovitz's L‐15 medium supplemented with 10% fetal bovine serum at 28°C. Chromosome analysis revealed that modal chromosome number was 48 for SKB. SKB cells exhibit susceptibility to several fish viruses, such as a largemouth bass virus, red grouper nervous necrosis virus (RGNNV), infectious spleen and kidney necrosis virus (ISKNV), Singapore grouper iridovirus (SGIV) and spotted knifejaw iridovirus isolate (SKIV‐TJ), as shown by cytopathic effect and increased viral titers. Electron microscopy results showed that the cytoplasm contained a large number of vacuoles, and many virus particles existed at the edge of the vacuoles in RGNNV‐infected cells and numerous viral particles were scattered throughout the cytoplasm in both ISKNV‐ and SKIV‐TJ‐infected cells. These results suggest that SKB is an ideal tool for studying host–virus interactions and potential vaccine development.