bluuebunny/crossref_metadata_2025_split huggingface dataset:
Experiential Marketing to Increase Brand Trust and Loyalty of Non-Insurance Patients in the Outpatient Unit of the Army Hospital in Malang East Java, Indonesia
Authors: Hariyanti Tita , Pradana Endy Wira , Wardani Diadjeng Setya , Fitriasari Nikma 
Published: June 2023

Purpose: The aim of this study is to determine how experiential marketing and brand trust affect general patient loyalty in the outpatient section of the Army Hospital in Malang.

Theoretical Framework: The competitiveness of the health industry is increasing so that hospitals must make marketing efforts to create loyal patients, which is expected to affect visit rates. Patient impressions and experiences, as well as consumer trust in hospital brands, are important considerations.

Design/methodology/approach: An analytic observational design with a cross-sectional study approach was used to analyze data collected at the Outpatient Unit from April to May 2022 involving outpatient unit patients as participants. By using convenience sampling, 255 people were selected. SmartPLS 3.0 is given to assess the results of research data.

Findings: The results of the study revealed a positive and significant effect of experiential marketing on loyalty (dc 0.225), a positive and significant effect of brand trust on loyalty (dc 0.686), a positive and significant effect of experiential marketing on brand trust (dc 0.819), and a positive and significant effect of experiential marketing on general patient loyalty via a brand trust (ic 0.562).

Research, Practical & Social implications: The implicative suggestion from this study is that that hospitals must always improve marketing, increase the competence and experience of human resources so that the trust and loyalty of non-insured patients in the Army Hospital outpatient unit will increase.

Originality/value: The value of this study focuses on analyzing the factors that are considered relevant to influence the decision to visit, namely marketing management, experience, and patient trust. The novelty in this study lies in the object study are in non-insurance patients, and the research site the Army Hospital, using the Structural Equation Modeling (SEM) approach with the Partial Least Square (PLS) method. The results of this study are expected to contribute to the development of marketing science, especially in the field of hospital management.
The Factors Influence the Intention to Invest in Green Tourism in Vietnam: Evidence from Business Survey
Authors: Thang Nguyen Duc , Thanh Nguyen Nghi 
Published: June 2023

Purpose: This research aims to examine the factors that impact the intention of businesses to invest in green tourism in Vietnam. The findings of this research can potentially provide insights and guidance to businesses and policymakers in making informed decisions regarding sustainable tourism practices and investments in the sector.

Theoretical framework: The theoretical framework for this research topic could draw upon several relevant concepts and theories from the fields of sustainable tourism, community development, and environmental psychology.

Design/methodology/approach: The methodology and approach for this research involve conducting a quantitative survey among businesses operating in the tourism industry in Vietnam during the year 2022. This includes designing and distributing the survey, collecting and analyzing the responses, and conducting a review of relevant literature. By using this mixed-methods approach, the research can provide a comprehensive understanding of the factors that influence businesses' intention to invest in green tourism in Vietnam.

Findings: The study examines the factors that influence investment intentions in green The findings reveal that government policies and regulations, funding and financial resources, local community involvement, and tourist demand have a significant and positive influence on investment intentions in sustainable tourism. However, public awareness and education, as well as infrastructure and technology, do not demonstrate a statistically significant impact on investment intentions.

Research, Practical & Social implications: The results indicate that investment intentions in green tourism are affected by government policies and regulations, as well as the accessibility of funding and financial resources. Additionally, the engagement of local communities and catering to the needs of environmentally and socially conscious tourists are crucial factors. However, the study also reveals that public awareness and education, as well as infrastructure and technology, do not have a statistically significant effect on investment intentions. The findings underscore the necessity for additional research to investigate the influence of public awareness and education on investment intentions and to tackle the challenge of low public awareness.

Originality/value: Being the first research on this topic conducted in Vietnam, this study holds a unique position in advancing the understanding of sustainable tourism practices in the country's tourism industry. Additionally, the findings of this research can aid in developing policies and programs that promote sustainable tourism practices, which can have benefits for both the local communities and the tourism industry.
The Professionalism of Tax Advisors In Indonesia Through Football Tournament Analogy in the Context of Social Contract Theory
Authors: Rimawati Yuni , Tjaraka Heru 
Published: June 2023

Purpose: The aim of this study is to provide a new understanding of the behavior of tax advisers in Indonesia based on their awareness as citizens and professionals. By analogizing it with a football tournament, we used social contract theory as a theoretical lens and professional ethics.

Theoretical framework: Social contract theory is used to explore the professionalism of tax consultants in balancing the interests of themselves, their clients, and the state in Indonesia through the analogy of a soccer tournament. Tax is one of the obligations of citizens towards the state. In addition, in the opinion of Thomas Hobbes, the theory of social contracts in professional communities requires professional membership, and failure to do so can be punished by law.

Design/methodology/approach: This is done with interpretive approach by the discussion storytelling flow method. This study reconstructs routine interactions between tax advisers, clients, and tax authorities with football tournaments to make it easier for informants to explain their professionalism.

Findings: Recent legislation in Indonesia concerning professional tax services has yet to regulate tax advisors' rights and obligations comprehensively. That leads to competitive rivalries but tends to break the rules among tax advisors. Tax advisors compare their professionalism to that of "coaches" of taxpayers in the football tournament against the tax authorities. The informants still believe in tax authorities, especially the tax court, and maintain fair play under normal circumstances. Even though tax advisors can raise citizen awareness by providing tax compliance education and prioritizing clients, they continue to serve clients who engage in tax-aggressive behavior. The consequences of business operations, professional awareness as a citizen, culture, and religious dogmas are the restriction of commercialization of tax advisors' professionalism.

Research, Practical & Social implications: The most significant consideration of tax advisors to provide advice and advisor is economical and legal considerations. The findings can be a consideration by an authority authorized to regulate the profession of tax consultants and tax academics.

Originality/value: This study investigated the perceptions of the professionalism of tax advisors and their awareness as citizens through the social contract theory lens and reconstructed it with football tournaments.
Managing Aircraft Maintenance In Thailand For The Next Normal
Authors: Siriwoharn Theathanick , Thianthong Tawan , Lakkhongkha Kritsana 
Published: June 2023

Purpose: This article examines the direction of aircraft maintenance management in Thailand for the new era, emphasizing the importance of safety, efficiency, and international standard certification.

Theoretical framework: Appropriate management of aircraft maintenance can pave the way for increased revenue and survival of airlines in the current situation.

Design/methodology/approach: This article proposes management principles to improve the aircraft maintenance process in Thailand, with the primary goals of increasing work efficiency and reducing costs.

Findings: Additionally, this article explores the improvement of laws and regulations related to aircraft maintenance in Thailand, considering their alignment with international standards and the prevention of environmental impacts.

Research, Practical & Social implications: In conclusion, the management of aircraft maintenance in Thailand for the next era requires the ability to adapt to technology and scientific advancements to accommodate the increasing demands of the aviation industry. Providing training and skill development for employees in the aviation industry is crucial for achieving efficient and safe operations.

Originality/value: Promoting collaboration between the public and private sectors in developing and improving the infrastructure supporting aircraft maintenance is another significant factor, particularly in the development of areas for Maintenance, Repair, and Overhaul (MRO) centers and the advancement of information networks in the aviation sector.
The Impact of Digital Service Quality Toward Customer Engagement: A Case Study of Telemedicine in Thailand
Authors: Sripawatakul Niruth , Puriwat Wilert , Hoonsopon Danupol 
Published: June 2023

Purpose: The aims of this study are to examine the effect of digital service quality on customer engagement with telemedicine systems and to investigate how such effects change depending on a variety of socioeconomic characteristics.

Design/methodology/approach: The survey research with online questionnaire was conducted with 405 telemedicine experienced samples. The proposed hypotheses were tested using the Structural Equation Modeling (SEM) method.

Findings: The results revealed that digital service quality significantly influences customer engagement. A second-order confirmatory factor analysis of the digital service quality (DSQ) construct revealed that the efficiency dimension best explained DSQ, followed by the responsiveness and interaction dimensions. The study of moderation revealed that the effect of DSQ on CE was greater in younger age groups than in older age groups. In addition, those with a higher level of formal education appear to have higher levels of CE than those with a lesser level of formal education.

Research, Practical & Social implications: The study will help practitioners create telemedicine services that are more efficient and effective so that patients are more engaged and loyal to the telemedicine service providers.

Originality/value: The value of the study is that it is one of the rare attempts to clarify the consequences of digital service quality from the perspective of the consumer, and it proposes several implications and recommendations.
Does Mindfulness Practice Affect the Quality of Life of Working Mothers? An Empirical Test Using Sem Analysis
Authors: Arunachalam Rajeswari , Venugopal Pulidindi 
Published: June 2023

Purpose: Working mothers are leading several industries, and they strive to balance work and family. Mothers at work face their biggest challenges and live with constant guilt when they leave their children. Due to this stressful lifestyle, working mothers struggle to regulate their emotional health and may exhaust themselves, breakdown, or burnout. They can manage this chaos with mindfulness. Working mothers need mindfulness to stay sane. Mindfulness protects against stress, depression, anxiety and other mental health issues and improves human functioning and quality of life as well.

Theoretical framework: Working mothers need mindfulness to stay sane. Mindfulness protects against stress, depression, anxiety and other mental health issues and improves human functioning and quality of life as well. Thus, by analyzing the significance of mindfulness among working mothers, this study was proposed to examine the relationship between mindfulness practice (MP) and the quality of life (QOL) of working mothers.

Design/methodology/approach: Data was collected from the sample size of 217 respondents who were working mothers in different sectors. Mindfulness and QOL are measured using standardized questionnaires like the Cognitive Affective Mindfulness Scale (CAMS-R) and the World Health Organization’s Quality of Life (WHOQOL) scale, respectively. Following data collection, structural equation modelling (SEM) analysis was employed using the partial least squares method.

Findings: The findings reveal that there is a significant positive impact of Mindfulness practice on the Quality of work life of working mothers.

Research, Practical & Social implications: The research results indicate that working mothers need to practice mindfulness in their routine lives to excel in parenting and to combat challenges in balancing work and life thus improving their QOL.

Originality/value: There is meagre research conducted on mindfulness, thus this current study extends its originality on researching on impact of mindfulness practice on quality of life.
Ethical Leadership and Employee Creative Behaviour: A Case Study of a State-Owned Enterprise in South Africa
Authors: Masianoga Eleck Shabani , Govender Krishna Kistan 
Published: June 2023

Purpose: The aim of this explanatory study was to critically understand how ethical leadership impacts employee creative behaviour as well as the creative behaviour dimensions, in a South African transport and logistics State Owned Enterprise.

Theoretical framework: Leaders set the tone which has a major effect on the organizational climate and the organizational approach and the moral facet of leadership is significant because of the leader’s impact on employees and organizational conduct. Thus, this study is underpinned by the style of leadership which is ethical, since the autocratic style is often seen as lacking ethical conduct.

Method: The quantitative method was chosen since a deductive approach was needed to interpret the data. The target population comprised middle and executive managers representing the leaders and low-level managers representing followers and referred to as the employees. Although a sample of 348 employees (followers) was generated using the Raosoft (2004) sample size calculator. The data from 160 respondents comprising managers and employees was collected using predeveloped questionnaires. and analysed through structural equation modelling and multiple regression techniques conducted with the Smart PLS statistical software. The reliability of the research instrument was measured using Cronbach tests, and composite reliability. Validity was also confirmed using lower-order and higher-order construct validity tests.

Results and conclusion: It was confirmed that ethical leadership has a significant positive influence on employee creative behaviour, as well as with each of the creative behaviour dimensions namely: idea exploration, idea generation, and idea championing.

Originality/value: The influence of ethical leadership on employee creative behaviour in South African SOEs is also not fully understood and large private corporates and government entities have been rocked by corporate governance scandals, resulting in the call for ethical leadership to save companies from collapse and astounding costs from a financial, social and human perspective. No research was conducted on the topic in South African state-owned enterprises and thus the new knowledge generated would contribute to improving leadership and making the enterprises more innovative and thus improve performance.
Internal Control Weakness and Corruption: Empirical Evidence from Indonesian Local Governments
Authors: Muhtar Muhtar , Winarna Jaka , Sutaryo Sutaryo 
Published: June 2023

Purpose: Corruption still becomes a serious problem in Indonesia in the decentralization era. This paper aims at providing a comprehensive empirical examination regarding the effect of internal control system weaknesses on corruption in Indonesian local governments (LGs).

Theoretical framework: By drawing the concept from the fraud theories and agency theory, the study explores the internal control weaknesses as corruption determinants in LGs.

Design/methodology/approach: We use secondary data from the related regulating bodies in Indonesia during 2010-2018 fiscal period from 508 LGs with total of 4530 observations, analyzed with panel data regression.

Findings: Our findings suggest that the corruption in Indonesian LGs has not experienced significant decrease during the observation period. The internal control system implementation also still has significant weaknesses that has not improved from 2010-2018. Our analysis demonstrates that internal control weakness positively affects corruption. Further analysis also reveals that all internal control weakness element also has positive effect on corruption, both the weaknesses in the budget, revenue, and expenditure administration, the weaknesses in accounting and financial reporting, and the structure weaknesses.

Research, Practical & Social implications: Based on the research findings, our study emphasizes that the internal control system implementation in Indonesian LGs needs urgent improvement to support the prevention of corruption in local level. The policymakers are required to take strategic efforts for internal control system reform in the LGs to reduce the likelihood of corruption by irresponsible local authorities.

Originality/value: The study fills the limitation in Indonesian corruption literature by providing one of the earliest empirical investigation that comprehensive covers the whole Indonesian regions.
Investigating the Reality of Using Quantitative Methods in Improving Decisions in a Sample of Public Industrial Sector Companies
Authors: Al-Qaisi Dhahir Abbas 
Published: June 2023

Purpose: The research aims to verify whether or not the production and marketing managers in Iraqi public companies (research sample) use the contemporary quantitative methods (operations research). The present research draws the attention on these managers to explain their importance and impact in choosing the best decision alternatives that respond to environmental complexities (economic, social, technical, and even political) that took place after the events of 2003.

Theoretical Framework: The use of quantitative methods is seen as a criterion for the validity of decisions to be taken before implementation, which requires managers to think seriously about the importance and impact of these methods in reaching sound decisions, which raise economic efficiency and productivity, and improve the financial position of the company in its markets and among its competitors.

Design/Methodology: The research community consists of (3) general industrial companies, as a sample chosen by the researcher to represent the Iraqi industry. And because the research problem is one of the existing and chronic problems in the Iraqi industry, therefore, the time series of the research included length of the economic life of the three companies.

Findings: The results of the research showed that the industrial companies (the research sample) did not use quantitative methods in the past and in the present in decision-making processes, whether productive, marketing or other decisions, the researcher did not find any interest in the economic nature of the decisions taken. Therefore, we recommend attracting analysts and specialists in economics and management sciences to be a nucleus for the establishment of a central supporting unit that uses quantitative methods in the field of decision-making.

Research, Practical & Social Implications: The research dealt with the issue of using quantitative methods in a sample of public industrial sector companies, and clarified its important role in making more objective decisions of an economic nature that works to reduce the randomness of dealing with local markets, the cases of uncertainty, and the economic and social benefits that can be provided to the companies themselves. And for members of society and those who deal with it.

Originality/ Value: The originality of the research is embodied in the investigation of whether quantitative methods are used or not by organizing survey lists that were distributed to production and marketing managers in industrial companies (the research sample) to answer them, which is a precedent that has not occurred before in the Iraqi industry.
The Impact of Digital Innovation on Economic Growth
Authors: Sirait Hisar , Rosalina Sylvia Sari , Sari Erna 
Published: June 2023

Purpose: This study aimed to examine the impact of technology infrastructure, digital lending, and digital payments on real per capita income, public health, and education levels.

Theoretical framework: This study is built on the relationship between technology infrastructure, digital lending, and digital payments and their impact on economic and social outcomes. The study draws on theories of technology adoption and diffusion, financial inclusion, and human development.

Design/methodology/approach: This study used quantitative research to examine how technology infrastructure, digital lending, and digital payments affect income, health, and education. The sample was data from 2015-2020, cleaned and analyzed using regression analysis in E-views.

Findings: The findings revealed that technological infrastructure has a significant positive effect on real per capita income and public health, but a negative and insignificant effect on the education level. Digital lending was insignificantly positive for real per capita income and negatively insignificant for public health and education levels. In contrast, digital payments had a positive and significant impact on the health and education levels but a negative and insignificant effect on real per capita income.

Research, Practical & Social implications: The study suggests that governments should prioritize the development of information technology infrastructure for SMEs to increase real per capita income and public health. Furthermore, relevant laws and regulations should be improved to ensure the development of digital payments, credit investigation systems, and standardized digital payment transactions to maintain financial security and stimulate consumer demand, ultimately promoting sustainable economic development.

Originality/value: The originality of this study lies in its investigation of the impact of both technology infrastructure and digital finance on income, health, and education. Additionally, the study highlights the importance of addressing regulatory issues to ensure the safe and effective use of digital finance.