bluuebunny/crossref_metadata_2025_split huggingface dataset:
Mercadotecnia con Causa y Sus Efectos en el Consumidor
Authors: Fischer Laura 
Published: February 2023

La mercadotecnia con causa está siendo cada vez más aceptada a nivel internacional, siendo la manera que tiene la empresa para asociar su imagen, productos o filosofía a la contribución de una causa social concreta, apoyando con metas solidarias para concientizar y sensibilizar a la sociedad o consumidores sobre algún tema en específico. El capítulo tiene como objetivo mostrar la importancia de la realización por parte de las empresas de utilizar la mercadotecnia con causa para la promoción y venta de sus productos; esta estrategia no solo brinda un beneficio económico, a su vez proporciona ayuda a diferentes organizaciones de la sociedad para que cumplan con sus objetivos humanitarios. La información se obtuvo a través de investigación documental de diversas fuentes electrónicas. Como resultado se destaca que, sin importar cuál fuese la causa, esta debe ser coherente con la marca, empresa y producto que llevara a cabo esta estrategia, siendo transparentes con el mensaje que se quiera transmitir buscando conexiones emocionales con el público al que va dirigido. Que los efectos que causa en los consumidores son positivos cuando encuentran que las empresas si están realizando causas que beneficien a la sociedad, y no solo es para la venta de productos.

Marketing with a cause is being increasingly accepted internationally, being the way the company has to associate its image, products or philosophy with the contribution of a specific social cause, supporting solidarity goals to raise awareness and sensitize society or consumers on a specific topic. The chapter aims to show the importance of the realization by companies of using marketing with a cause for the promotion and sale of their products; This strategy not only provides an economic benefit, it also provides help to different organizations in society to meet their humanitarian objectives. The information was obtained through documentary research from various electronic sources. As a result, it stands out that, regardless of the cause, it must be consistent with the brand, company and product that will carry out this strategy, being transparent with the message that you want to transmit, seeking emotional connections with the target audience. . That the effects it causes on consumers are positive when they find that companies are carrying out causes that benefit society, and it is not only for the sale of products.
Determinación de los Factores que Inciden en la Alfabetización Financiera en Mujeres en Condición de Vulnerabilidad: Caso Bucaramanga, Colombia
Authors: Caballero Márquez Jose Alonso , Villamizar Forero Laury Daniela , Morales Pelagio Ricardo Cristhian 
Published: February 2023

El rol de las mujeres en la sociedad, a lo largo de los años ha estado condicionado por diversos factores, uno de ellos corresponde al acceso a la educación, en donde la alfabetización financiera juega un papel significativo. Es así como el objetivo de la investigación consiste en determinar qué factores inciden en la alfabetización financiera de las mujeres en condición de vulnerabilidad del área metropolitana de Bucaramanga en Colombia. Adicionalmente, se pretende establecer qué factores influyen sobre el conocimiento, comportamiento y actitud financiera y, qué tan lejos se encuentran dichas métricas respecto a las medidas en diferentes países pertenecientes a la Organización para la Cooperación y el Desarrollo Económico (OCDE). Por consiguiente, se realiza una revisión de literatura, desarrollando una herramienta de medición para la recopilación y análisis de datos por medio de un software estadístico, que permite analizar las variables y los factores considerados. A partir de lo anterior, se logró identificar que, las mujeres en condición de vulnerabilidad de la población objeto de estudio cuentan con un nivel básico de Alfabetización Financiera, recomendando fortalecer el mismo a partir de programas de formación específicos, que les permita gestionar adecuadamente sus recursos, debido a la limitación de estos.

The role of women in society over the years has been conditioned by various factors, one of which is access to education, where financial literacy plays a significant role. The objective of the research is to determine what factors influence the financial literacy of vulnerable women in the metropolitan area of Bucaramanga in Colombia. In addition, it is intended to establish which factors influence knowledge, behavior, and financial attitude and how far these metrics are from measures in different countries belonging to the Organisation for Economic Cooperation and Development (OECD). Therefore, a literature review is performed, developing a measurement tool for the collection and analysis of data through statistical software, which allows for analyzing the variables and factors considered. Based on the foregoing, it was possible to identify that women in vulnerable situations in the population under study have a basic level of financial literacy, recommending that it be strengthened through specific training programs, to enable them to manage their resources properly, given their limited resources.
Team Approach: Management of Mental Health in Orthopaedic Patients
Authors: McConaghy Kara , Rullan Pedro , Murray Trevor , Molloy Robert , Heinberg Leslie J. , Piuzzi Nicolas S. 
Published: February 2023

» Mental health evaluation should be considered an essential part of the routine preoperative assessment and should be managed by a multidisciplinary team composed of the primary care physician, orthopaedic provider, and behavioral health specialist.» The scientific literature indicates that patients without comorbid psychiatric symptoms and adaptive coping strategies, resilience, and well-managed expectations have improved functional outcomes and satisfaction after orthopaedic procedures.» Psychological issues are multifaceted and require treatment tailored to each individual patient. Therefore, close communication between all members of the care team is required to create and execute the perioperative plan.
Relativity Approach to the Strategic Cyber Conflict Management in Businesses
Authors: ÖZSUNGUR Fahri 
Published: February 2023

Purpose: The study aims to form a theoretical basis for the development of strategies needed by businesses and establish strategic principles. The starting point of this research is that cyber conflict is an operational, managerial, relational, and strategic problem of businesses rather than a cross-country administrative problem.
Design/methodology/approach: This research was carried out by adopting grounded theory, known as theorizing-based theory. The study was carried out with 593 limited liability and joint-stock companies operating in Turkey.
Findings: The research results revealed a new theory named "relativity of strategic cyber conflict management". According to the research findings, the five orbital forces (negotiation, managerial, infrastructure, defense, competition) were determined in cyber conflict management. Four principles were determined as a business within the system (location in space), the business within cyber cosmos (relativity of time), warping spacetime due to cyber conflict (Curvature of strategy), and illusions due to cyber conflict (Gravitational lenses).
Originality: This study introduces a new theory of the cyber conflict management with the inspiration of the principles of relativity theory.
Experience of a Telemergency Program in Colombia Southamerica. Descriptive Observational Study Between 2019 and 2021.
Authors: Vallejo-Bocanumen Carlos E. , Pérez-Martínez Daniel , Quiceno-Salazar Diana Carolina , Mejia-Gonzalez Yésica Paola , García-Cano Juan F. , Martínez-Pérez Diana C. 
Published: February 2023

Abstract

Introduction: Colombia has 50,912,429 inhabitants. Only 50–70% of the population could effectively access healthcare services. The Emergency Room (ER) is a main contributor to the in-hospital care system, since up to half of the admissions comes through. Telemedicine becomes a tool to facilitate effective access to healthcare services, improve the opportunity of care, reduce diagnostic variability, and reduce costs associated with health. The aim of this study is to describe the experience of a Distance Emergency Care Program through Telemedicine (TelEmergency), to improve specialist access for patients at the Emergency Room (ER) in low- and medium-level care hospitals in Colombia.Methods: Observational descriptive study of a cohort including 1,544 patients during the program’s first two years. Descriptive statistics were used to analyze the available data. The data is presented with summarized statistics of sociodemographic, clinical, and patient-care variables.Results: The study included a total of 1,544 patients, the majority were adults between 60 and 79 years of age (n = 491, 32%). More than half were men (n = 832, 54%), and 68% (n = 1,057) belonged to the contributory healthcare regime. The service was requested from 346 municipalities, 70% (n = 1,076) from intermediate and rural settings. The most common diagnoses were related to COVID-19 (n = 356, 22%), respiratory diseases (n = 217, 14%) and cardiovascular diseases (n = 162, 10%). We observed 47% (n = 721) of local admissions either under observation (n = 58, 4%) or hospitalization (n = 403, 26%), limiting the need for hospital transfers. Program operation data revealed that 50% (n = 799) of the requests were answered within two hours by the medical staff. The initial diagnosis was modified in 7% (n = 119) of the patients after being evaluated by specialists at the TelEmergency program.Conclusions: This study shows the operational data collected during the first two years after implementation of the TelEmergency program in Colombia, the first of its kind in the country. Its implementation offered specialized timely management of patients at the ER in low- and medium-level care hospitals, where there is no availability of specialized doctors.
Real-world effectiveness of Azvudine in hospitalized patients with COVID-19: a retrospective cohort study
Authors: Deng Guangtong , Shen Minxue , Xiao Chenggen , Sun Yuming , Li Daishi , Wu Ping , Jin Liping , Wu Qingrong , Dian Yating , Meng Yu , Zeng Furong , Chen Xiang 
Published: February 2023

Abstract
Current guidelines prioritize the use of the Azvudine in coronavirus disease 2019 (COVID-19) patients. However, the clinical effectiveness of Azvudine in real-world studies was lacking, despite the clinical trials showed shorter time of nucleic acid negative conversion. To evaluate the clinical effectiveness following Azvudine treatment in hospitalized COVID-19 patients, we identified 1505 hospitalized COVID-19 patients during the study period, with a follow-up of up to 29 days. After exclusions and propensity score matching, we included 226 Azvudine recipients and 226 matched controls. The lower crude incidence rate of composite disease progression outcome (4.21 vs. 10.39 per 1000 person-days, P=0.041) and all-cause mortality (1.57 vs. 6.00 per 1000 person-days, P=0.027) were observed among Azvudine recipients compared with matched controls. The incidence rates of initiation of invasive mechanical ventilation were also statistically different between the groups according to the log-rank tests (P=0.020). Azvudine treatment was associated with significantly lower risks of composite disease progression outcome (hazard ratio [HR]: 0.43; 95% confidence interval [CI]: 0.18 to 0.99) and all-cause death (HR: 0.26; 95% CI: 0.07 to 0.94) compared with matched controls. Subgroup analyses indicated robustness of the point estimates of HRs (ranged from 0.14 to 0.84). Notably, male Azvudine recipients had a stronger effectiveness than female recipients with respect to both composite outcome and all-cause death. These findings suggest that Azvudine treatment showed substantial clinical benefits in hospitalized COVID-19 patients, and should be considered for use in this population of patients.
A Lower Temperature Difference of The Elastocaloric Effect by Natural Rubber
Authors: Liu Bin , wang yumei , Zhu Sheng , Theodorakis Panagiotis , Song Fei , Rachid Bennacer , Chen Kun 
Published: February 2023

Abstract
Owing to its high efficiency and specific refrigeration power, elastocaloric refrigeration is a promising technology that is potentially endowed with replacing the conventional steam compression refrigeration. Here, we report on experimental results of the elastocaloric refrigeration process of natural rubber, achieving a maximum temperature drop during unloading of the natural rubber of 41.30 K with a temperature difference of 68 K between hot and cold ends at an ambient temperature of 253.13 K. Moreover, we provide analytical temperature variation equations for cooling and heating natural convections as a function of the Fourier (Fo) and Biot (Bi) numbers, which are fitted to the experimental data and can be used to provide predictions for future elastocaloric refrigeration equipment. Thus, our study unravels the potential of natural rubber as a promising elastocaloric material and its key properties for refrigeration technology.
Prognostic analysis of cuproptosis-related ferroptosis genes in lung adenocarcinoma
Authors: Sun Hongna , Dai Shuang , Xu Junnan , Sun Tao 
Published: February 2023

Abstract
Purpose
Lung adenocarcinoma is the most popular histological type of lung cancer. The 5-year survival rate of lung adenocarcinoma is low. Curpotopsis is a new-found regulated cell death mechanism. Copper binding to lipoylated proteins directly leads to iron-sulfur cluster protein loss, proteotoxic stress, and finally cell death. Similarly, ferroptosis is still a research hotspot. Our goal is to predict the survival of lung adenocarcinoma employing the cuproptosis-related ferroptosis genes (CRFGs).
Methods
First, we conducted the correlation analysis of ferroptosis- and cuproptosis-related genes to identify the most valuable CRFGs. And we illuminated the prognostic value and expression of the four CRFGs. Then, we examined the relevance between CRFGs and the immune microenvironment by ssGSEA analysis and the CIBERSORT algorithm. Lung adenocarcinoma patients in the training set were divided into high- and low-risk groups according to the result of the Lasso-cox analysis. We established a new risk score predictive model according to the CRFGs risk score and critical clinical characteristics, containing N stage and radiation. Finally, we applied receiver operator characteristics (ROC) and calibration curves to verify the prediction ability of the model.
Results
We identified four CRFGs (PANX1, AURKA, EIF2S1, and ACSL3) and successfully created a risk score dividing patients into the low- and high-risk groups. The area under the curve (AUC) of this risk score model displayed good clinical application value in predicting the survival of lung adenocarcinoma. KEGG enrichment analysis indicated that the CRFGs were primarily enriched in autophagy, PI3K-Akt, mTOR, and ErbB signaling pathways. High-risk score groups were featured by much more infiltration, a high expression of immune checkpoints except TGFB1, and shorter overall survival time, while low-risk score groups were featured by immunosuppression. In addition, this study further proved that CRFGs score might predict prognosis, drug treatment response to chemotherapy, target therapy, and immunotherapy among lung adenocarcinoma cancer patients.
Conclusion
These results of CRFGs provide new insight into lung adenocarcinoma and might encourage new methods for predicting the survival of lung adenocarcinoma and treating these patients.
Green or blue bodies to mitigate the urban heat island? The case of a compact European city
Authors: Kirschner Vlaďka , Moravec David , Macků Karel 
Published: February 2023

Abstract
An understanding of the complex contributions of several factors to an urban heat island is crucial for the assessment of the impacts of planning on the thermal conditions within cities. This paper investigates the effects of various factors on the land surface temperature (LST) in three zones of Prague, the capital of the Czech Republic. The investigated factors include the normalized diﬀerence vegetation index (NDVI), proximity to lakes larger than 1000 m2 (Lakes), proximity to the river (River), building coverage (BC), and building height (BH). Their interrelationships are explored in a square grid of 30 × 30 m using Landsat-8 data on LST measurements and multiple regression models. The results imply that NDVI significantly reduces LST, followed by the River if within 200 m of it, while the effect of Lakes is negligible. The effect of BH is generally low, though it often also reduces the LST in the outer compact city. BC is a predominant factor in the city, generating a warming effect, which increases with the city’s compactness. The main planning implications are to base urban heat island mitigation strategies on compensating for building coverage with live and dense green bodies in the compact city, promoting vertical development.
Performance of Machine Learning Models for Predicting High-Severity Symptoms in Multiple Sclerosis
Authors: Roy Subhrajit , Mincu Diana , Proleev Lev , Ghate Chintan , Graves Jennifer , Steiner David , Hartsell Fletcher , Heller Katherine 
Published: February 2023

Abstract
Current care in multiple sclerosis (MS) primarily relies on infrequently obtained data such as magnetic resonance imaging (MRI), clinical laboratory tests or clinical history, resulting in subtle changes that may occur between visits being missed. Mobile technology enables continual collection of data and can pave the path for predicting complex aspects of MS such as symptoms and disease courses. To this end, we conducted a first-of-its-kind observational study called MS Mosaic. First, we developed and publicly launched a mobile app for collecting longitudinal data from MS subjects in the United States. Second, we ran the study across 3 years in order to capture complex patterns for this slow progressing disease. Finally, we retrospectively developed three classical ML methods and two deep learning models to accurately and continually predict the incidence of five high-severity symptoms (fatigue, sensory disturbance, walking instability, depression or anxiety and cramps) three months in advance.
Investigation of the OH-Radical Formation for the Visible-light Irradiated BiVO 4 - TiO 2 , BiVO 4 - SnO 2, and UV-light Irradiated BiVO 4 - ZnO Nanocomposite Photocatalytic Films: Roles of Photocatalytic Reduction Channels
Authors: Terao Shizu , Yamaguchi Hiyori , Shimamune Yosuke , Murakami Yoshinori 
Published: February 2023

Abstract
Many attempts for developing the BiVO4 photocatalysts by coupling with other metal oxide semiconductors with appropriate band potentials have been performed by many researchers to improve the separation of photogenerated electron-hole pairs and increase the charge carrier lifetimes. In the present work, the OH radical formation of the nanocomposite photocatalysts of visible light responsive BiVO4 with other semiconductor photocatalysts such as particulate TiO2, SnO2, and ZnO was investigated. The OH radical formation by the photocatalytic reduction reaction of H2O2 on the TiO2 surface has already been proposed by several researchers. Here, the possible roles of OH radical formation by the reduction reaction of H2O2 on the photocatalytic surfaces of the BiVO4 – X (X =TiO2, SnO2, and ZnO) nanocomposite photocatalysts were also examined by investigating the effects of H2O2 on the amount of the OH radicals formed by the photocatalytic reactions. Finally, experiments of degassing oxygen in the visible light irradiated BiVO4 -TiO2, BiVO4 -SnO2, and UV-irradiated BiVO4 -ZnO nanocomposite photocatalysts were performed to investigate the relative roles of reaction channels of OH radical formation of (a) the direct reduction of H2O2 and (b) indirect reduction reaction of H2O2 via superoxide radical anion (･O2-). It was found that there were differences in the relative roles of OH radical formation by the reaction channels of (a) and (b) for the visible light irradiated BiVO4 and in the visible light irradiated BiVO4 -TiO2, BiVO4 -SnO2, and UV-irradiated BiVO4 -ZnO nanocomposite photocatalysts.
Basins of attraction in the photogravitational magnetic-binary problem with oblateness and dissipations
Authors: Arif Mohd. Arif Mohd. , Kant Laxmi Kant Laxmi , Kumar Jai Kumar Jai 
Published: February 2023

Abstract
This article investigates the dynamical effect of the dissipation forces, namely the Poynting-Robertson (PR) drag and nebular gas (Stokes) drag on the photogravitational magnetic-binary problem (PMBP) where the smaller primary is an oblate body and the bigger primary is the source of radiation. We have settled the equations of motion. The parametric evolution of the position and existence of equilibrium points and their linear stability are presented. Further, Newton-Raphson (N-R) basins of attraction have been plotted with the effect of Poynting-Robertson (PR) drag and nebular gas (Stokes) drag by Mathematica Software. Numerical results indicate that the ratio of magnetic moment λ has a significant impact on the location, stability of the equilibrium points, and the Newton-Raphson (N-R) basins of attraction of the problem. It is observed that there exist either nine or eleven equilibrium points for different values of mass parameter µ and the ratio of magnetic moment λ. Further, we observed that all equilibrium points are unstable in the Lyapunov sense. It is identified that in every case, the basins of convergence corresponding to the collinear equilibrium points L1 and L3 have infinite extents. Our numerical study suggests that the progression of the attracting domains in this dynamical system is very complicated. It is found that spacecraft is drifted from equilibrium points as a function of time due to instability of equilibrium points and drift is most for L7 point.