bluuebunny/crossref_metadata_2025_split huggingface dataset:
Effects of Firm Size on Adoption of Digitalized Marketing Operations Tactics by Chain Supermarkets in Kenya
Authors: Tatua Joseph , Mwenda Lilian , Wachira Anita 
Published: October 2023

Purpose: There are different types of drivers of adoption of digitalized marketing operations tactics which include firm size, firm readiness, perceived benefits, perceived barriers, customer pressure and competitive pressure. The purpose of this study was to address the relationship between firm size and the adoption of digitalized marketing operations tactics by chain supermarkets in Kenya. Digitalized marketing operations has transformed the retail sectors by providing access to instantaneous, inexpensive contact among sellers, buyers, investors and advertisers anywhere in the world. This has led to traditional marketing and sales strategies becoming less effective in today’s markets.However, there exist a digital divide between consumers and retailers with many retailers failing to leverage the potential of or meet the digital expectations of their customers. This gap between consumers expectation and retail offerings puts at risk more than just shopping revenue that physical store could have earned online, but also poses a serious threat to overall revenue and a challenge to the way they respond to, and anticipate, customers’ shopping habits in-store.
Methodology: The research study considered the positivism research philosophy and adopted a descriptive research design. The target population of the study was 180 retail chain supermarkets stores in Kenya and all the 180 retail chain supermarkets were included in the sample. The research instrument of the study was a semi-structured questionnaire administered to all the 180 chief operations managers by use of google surveys and/or drop and pick method. The quantitative information was analysed by the help of SPSS program (v.25.0) and Excel.
Findings: The findings were presented in form of averages, standard deviations, counts and percentages by use of tables. The findings revealed that firm size which include number of employees, number of branches and monthly average customer turnovers (β=0.459, p=0.000) have a positive and significant relationship with the adoption of digitalized marketing operations tactics by chain supermarkets in Kenya. This implies that improvement in 1 unit of the aspects related to firm size improves the adoption of digitalized marketing operations tactics by chain supermarkets in Kenya by 0.253 units.
Unique Contribution to Theory, Practice and Policy: From the findings, the study recommends the Small and Medium Enterprises (SMEs) in the chain supermarket industry to embrace digital marketing operations tactics and also provide additional support and resources to help them overcome the barriers to adoption. It also recommends creation of awareness among larger firms about the benefits of digital marketing operations tactics, and the potential competitive advantage they can provide. The Diffusion of Innovation theory was validated and provided valuable insights into the factors influencing the adoption of digitalized marketing operations tactics by chain supermarkets in Kenya.
Online Learning Futures
Authors: Kennedy Eileen , Laurillard Diana 
Published: October 2023

The rapid shift online during the Covid-19 pandemic has put online learning firmly on the agenda of universities everywhere. To realise fully the transformative potential of online learning this book argues the need for an evidence-based design approach. The evidence comes from the experiences of online learners who are professionals: educators, engineers and researchers. Design-based research, survey responses and interviews with these learners will demonstrate that open, online, collaborative learning experiences are not only feasible but effective for building professional community knowledge.
This kind of innovative online learning can help universities contribute to the global public good by achieving high quality learning at scale that will widen access to professional education and create more porous boundaries between universities and the wider community, for example in the context of the current policy discussions on the UN SDGs, such climate and inequality. The evidence shows how co-designed, transformative digital education can be mobilised to support, e.g., teachers in crisis contexts, professionals investigating renewable energy solutions, or medics adapting treatments to local conditions, and also scale up professional development in areas where expertise is urgently required. The book concludes that scaled up online learning can enable HE to deliver on the UN SDGs by equipping citizens and communities with the knowledge and skills needed to solve the world’s most pressing problems.
Chekhov’s Sakhalin Journey
Authors: Cole Jonathan 
Published: October 2023

Chekhov often said that ‘I am a doctor by trade and sometimes I do literary work in my free time’, a surprising claim, given his status as a giant of 20th century drama. This literary-biographical study uncovers new sides to him, as both a medical professional and humanitarian, and tells the story of Chekhov's trip to Sakhalin Island in the harsh wastes of Siberia.
Anton Chekhov practiced medicine for most of his life and engaged in humanitarian work which took him away from writing for months. He placed one such trip though, across the unforgiving terrain of Siberia to write about the penal island of Sakhalin, above all others.
Chekhov's Sakhalin Journey, written by a neuroscientist and practicing clinician, uses this trip and Chekhov's own account of it to shed light on hitherto overlooked aspects of his life. In doing so, it shows that to understand the man we need his medicine as well as his literature, and we need to assess his life from his perspective as well as ours.
Hats and Headwear around the World
Authors: Chico Beverly 
Published: October 2023

This concise encyclopedia examines headwear around the world, from ancient times to the modern era, comprising entries that address cultural significance, religion, historical events, geography, demographic and ethnic issues, fashion, and contemporary trends.
Are feathers from endangered bird species still commonly used on hats? Why do many Muslim women cover their heads? How has advancing technology influenced modern headwear? This concise encyclopedia provides the answers to these questions and many more regarding headwear and human culture in its examination of headwear around the world. It examines topics from ancient times to the modern era, providing not only detailed physical descriptions and historical facts but also information that addresses cultural significance, religion, historical events, geography, demographic and ethnic issues, fashion, and contemporary trends. The entries reveal fascinating insights into headwear as historical, aesthetic, fashion, utilitarian, mystical, and symbolic apparel, and supplies comprehensive analyses of hats across the globe unavailable in the existing literature.
Vividly documents the fundamental human experience and universal practice of adorning the headHighlights the global community and cultural linkages of headwear function, material, and styleDirectly relates hats to race, religion, ethnicity, gender, usage, and formEnables greater understanding of human diversity throughout time by tracing the development of headgearProvides dozens of sidebars to pique reader interest and offer short, witty, funny, or pertinent content
The Non-Professional Actor
Authors: O’Rawe Catherine 
Published: October 2023

Provides the first critical overview of acting, stardom, and performance in post-war Italian film (1945-54), with special attention to the figure of the non-professional actor, who looms large in neorealist filmmaking.
Italian post-war cinema has been widely celebrated by critics and scholars: films such as Bicycle Thieves (De Sica, 1948) and Paisan (Rossellini, 1946) remain globally influential, particularly for their use of non-professional actors. This period of regeneration of Italian cinema initiated the boom in cinemagoing that made cinema an important vector of national and gender identity for audiences.
The book addresses the casting, performance, and labour of non-professional actors, particularly children, their cultural and economic value to cinema, and how their use brought ideas of the ordinary into the discourse of stars as extraordinary. Relatedly, O’Rawe discusses critical and press discourses around acting, performance, and stardom, often focused on the ‘crisis’ of acting connected to the rise of non-professionals and the girls (like Sophia Loren) who found sudden cinematic fame via beauty contests.
Education and the Law
Authors: Glendenning Dympna 
Published: October 2023

Legal issues encroach into almost every aspect of modern day education in Ireland.
Education and the Law has been completely updated since the last edition published in 2012. It examines in detail recent key legislation including the Education (Admissions to School) Act 2018 and the Data Protection Act 2018. It has also been restructured for ease of use and reference.
An essential title, it examines the legal issues surrounding teaching and education, such as the employment of teachers, school discipline, bullying, freedom of information, and the State’s responsibility for educating children with special educational needs.
Membership of the European Union has also resulted in many changes arising from the principles of free movement, non-discrimination and the common vocational training policy. These developments, as well as the key legislation (including the Education Act 1998, the Education (Welfare) Act 2000, the Education for Persons with Special Educational Needs Act 2004 and the Disability Act 2005) are examined in detail.
Education and the Law also takes an historical look at the legal aspects of the education system in Ireland, and it traces the distinctive development of the Irish education system but it also looks at the future direction of education in Ireland and at the likely impact of equality law, human rights law and membership of the enlarged European Community on Ireland’s largely denominational education system.
Elizabeth-Ann Kirwan contributed to this edition. Elizabeth-Ann is a practising barrister. She is a member of the Bar of Ireland and holds a Barrister-at-Law Degree from the Honorable Society of the King’s Inns. She is an experienced educator: a qualified teacher, with a wide teaching experience at school, third level, and continuing professional education. She is also experienced in industrial relations matters, advising and representing employees and employers in employment and professional statutory procedures.
Progressive Relaxation Training
Authors: Hazlett-Stevens Holly , Bernstein Douglas A. 
Published: October 2023

Offers comprehensive guidance for practitioners, students, and researchers in psychology, psychiatry, and counseling to teach relaxation to clients.
Two clinical psychologists widely known for their writings on relaxation present state-of-the-art methods for teaching clients to ease muscle and mind tension to deal with stress and anxiety disorders, as well as other conditions where stress and anxiety play a role.
Bernstein and Hazlett-Stevens explain who the targets for Progressive Relaxation Training (PRT) are; the rationale, basic procedures, and variations of PRT; the setting and possible problems and solutions of PRT; and how to assess a client's progress. They also address hypnosis, drugs, and PRT, as well as PRT used in a mindfulness-based clinical practice. Case studies and evaluative research in PRT are also included.
Students and practitioners in psychology, psychiatry, and counseling will find this work of interest. This book may also be useful supplemental reading for behavior modification courses and practicum courses in behavior therapy.
Robots Are People Too
Authors: Weaver John Frank 
Published: October 2023

The only book of its kind to look at how our legal system needs to change to accommodate a world in which machines, in addition to people, make decisions.
For years, robots were solely a matter of science fiction. Today, artificial intelligence technologies serve to accelerate our already fast-paced lives even further. From Apple's Siri to the Google Car to GPS, machines and technologies that make decisions and take action without direct human supervision have become commonplace in our daily lives. As a result, laws must be amended to protect companies that produce robots and the people that buy and use them. This book provides an extensive examination of how numerous legal areas—including liability, traffic, zoning, and international and constitutional law—must adapt to the widespread use of artificial intelligence in nearly every area of our society. The author scrutinizes the laws governing such fields as transportation, medicine, law enforcement, childcare, and real estate development.
The Science of Living Longer
Authors: Scott Gini Graham 
Published: October 2023

This thought-provoking book looks at humanity's quest for immortality and examines the latest research on extending one's life and possibly living forever, presenting an overview of technological innovations such as cryonics, cell rejuvenation, organ transplants, using an exoskeleton, and brain transplants.
With the seemingly limitless potential of 21st-century technology, the chance of human immortality being an actual possibility rather than a science fiction concept is tantalizingly close. And with this increased possibility of achieving immortality, a growing community of people interested in immortality has formed worldwide. Organizations dedicated to great extension of human life now exist, focusing on technologies that reverse the damage caused by aging, transfer human consciousness to an artificial body, or cryogenically freeze those who hope to be brought back to life when technology to revive the body without cellular damage is developed.
The Science of Living Longer: Developments in Life Extension Technology provides a fascinating look at the current state of the scientific research on how people can live significantly longer―and possibly even forever. The book begins with an introductory section on the historical efforts to achieve immortality in Western and other cultures. Following chapters investigate different strands of research toward the common objective of achieving a longer life or even immortality. Other chapters address topics such as the health, wellness, and fitness movement designed to help individuals live longer; the biological methods―such as cell rejuvenation―designed to defeat aging; and the use of technology to provide an exoskeleton as body parts age or to download the brain into a computer or other body. Each chapter also suggests steps an individual can take to live longer, too.
Serving Teens and Adults on the Autism Spectrum
Authors: Rogers-Whitehead Carrie 
Published: October 2023

Understand the unique needs of teens and adults with autism and how to adapt existing library programs to be more inclusive.
Autism spectrum disorder is a lifelong condition, but programs and services are mostly for children. As this population ages and the number of adults receiving autism diagnoses grows, are public libraries serving this group? Serving Teens and Adults on the Autism Spectrum offers practical strategies for delivering better service to individuals with autism, from library programming to technology, collections, library volunteers, and the information desk.
Relying on feedback and help from the autism community in her area, Carrie Rogers-Whitehead created programs for children, teens, and young adults on the autism spectrum. In this book, she shares advice on developing programs that focus on teamwork, transitions, and social skills. She explains best practices for reference interviews and teaches readers how their libraries can partner with nonprofit and government entities to develop workforce skills and connect adults with autism to jobs. Ready-made program activities for teens and adults with autism make it easy for libraries to better serve this often misunderstood group.
• Adapt existing library programs to be more inclusive of individuals with autism
• Learn tested program ideas specifically aimed at individuals with autism
• Understand the unique needs of adults with autism and how those needs present differently than they do in children
• Learn how to better mobilize these members of the community and help them find meaningful work and service opportunities
• Connect to resources to better understand and create library services for the autism community
Social Media in the Courtroom
Authors: Hoffmeister Thaddeus A. 
Published: October 2023

Social media hasn’t just changed society—it’s changing the way in which criminal law is prosecuted, defended, and adjudicated. This fascinating book explains how.
While social media has become embedded in our society as a way to stay connected with friends, it serves another important purpose: to support the prosecution and defense of criminal cases. Social media is now used as proof of a crime; further, social media has become a vehicle for criminal activity. How should the law respond to the issue of online predators, stalkers, and identity thieves? This book comprehensively examines the complex impacts of social media on the major players in the criminal justice system: private citizens, attorneys, law enforcement officials, and judges. It outlines the many ways social media affects the judicial process, citing numerous example cases that demonstrate the legal challenges; and examines the issue from all sides, including law enforcement’s role, citizens’ privacy issues, and the principles of the Fourth Amendment. The author also shines a critical spotlight on how social media has enabled new types of investigations previously unimagined—some of which present ethical problems.
Springboards to Inquiry
Authors: Jaeger Paige , Ratzer Mary Boyd 
Published: October 2023

Today's school librarian has less and less time to prepare for instruction. This book delivers lesson plans for the librarian to implement immediately, as is or with a little adaptation. Using the new AASL standards and an Information Literacy scope and sequence carefully crafted for K–6 students, the authors package lessons that are both engaging and challenging.
This book inspires librarians to go beyond their usual role in literacy promotion and instruction only and moves to preparing students to be inquiry learners by embracing inquiry-based learning. Lessons include the Essential Question (begin with the end in mind); pre- and post-assessment ideas; technology integration ideas, where applicable; reading and research ideas; and collaboration ideas when applicable. AASL Standards and others are noted via an "integrated standards checklist," while new educational research demonstrates that standards can be met via engaging, collaborative, and interesting lessons, modeled throughout the text.
Street Style in America
Authors: Moore Jennifer Grayer 
Published: October 2023

A comprehensive resource that will prove invaluable to fashion historians, this book presents a detailed exploration of the breadth of visually arresting, consumer-driven styles that have emerged in America since the 20th century.
What are the origins of highly specific denim fashions, such as bell bottoms, skinny jeans, and ripped jeans? How do mass media and popular culture influence today's street fashion? When did American fashion sensibilities shift from conformity as an ideal to youth-oriented standards where clothing could boldly express independence and self-expression? Street Style in America: An Exploration addresses questions like these and many others related to the historical and sociocultural context of street style, supplying both A�Z entries that document specific American street styles and illustrations with accompanying commentary.
This book provides a detailed analysis of American street and subcultural styles, from the earliest example reaching back to the early 20th century to contemporary times. It reviews all aspects of dress that were part of a look, considering variations over time and connecting these innovations to fashionable dress practices that emerged in the wakes of these sartorial rebellions. The text presents detailed examinations of specific dress styles and also interrogates the manifold meanings of dress practices that break from the mainstream. This book is a comprehensive resource that will prove invaluable to fashion historians and provide fascinating reading for students and general audiences.
Sustaining and Enhancing the Scholarly Communications Department
Authors: Helge Kris S. , Tmava Ahmet Meti , Zerangue Amanda R. 
Published: October 2023

Learn how to develop, manage, and maintain a scholarly communications department.
More and more academic libraries are being asked to provide scholarly communications services to their campuses, ranging from general information about copyright law to instruction for creating and hosting digital repositories and publishing services. To support academic librarians and information specialists in starting their own scholarly communications departments, Sustaining and Enhancing the Scholarly Communications Department begins by introducing key scholarly communications concepts, including copyright, Creative Commons licenses, author rights, open access, open educational resources, open-access e-journals, and institutional repositories.
Authors Helge, Tmava, and Zerangue explain how to develop, manage, market, and maintain a scholarly communications department. They define specific tasks and tools for which many scholarly communications departments are responsible, including intellectual property, licensing issues, promoting open access, data management, and plagiarism conundrums. They also discuss strategies for collaborating with key campus stakeholders and convey which academic degrees benefit and may be necessary for personnel in a scholarly communications department. Finally, the authors offer managerial and leadership techniques to increase employee productivity, efficiency, retention, motivation, and happiness within the scholarly communications department.
Sweet Treats around the World
Authors: Roufs Timothy G. , Roufs Kathleen Smyth 
Published: October 2023

From apple pie to baklava, cannoli to gulab jamun, sweet treats have universal appeal in countries around the world. This encyclopedia provides a comprehensive look at global dessert culture.
Few things represent a culture as well as food. Because sweets are universal foods, they are the perfect basis for a comparative study of the intersection of history, geography, social class, religion, politics, and other key aspects of life. With that in mind, this encyclopedia surveys nearly 100 countries, examining their characteristic sweet treats from an anthropological perspective. It offers historical context on what sweets are popular where and why and emphasizes the cross-cultural insights those sweets present.
The reference opens with an overview of general trends in desserts and sweet treats. Entries organized by country and region describe cultural attributes of local desserts, how and when sweets are enjoyed, and any ingredients that are iconic. Several popular desserts are discussed within each entry including information on their history, their importance, and regional/cultural variations on preparation. An appendix of recipes provides instructions on how to make many of the dishes, whether for school projects or general entertaining.