bluuebunny/crossref_metadata_2025_split huggingface dataset:
CRISIS MARKETING IN THE FMCG SECTOR: A REVIEW OF STRATEGIES NIGERIAN BRANDS EMPLOYED DURING THE COVID-19 PANDEMIC
Authors: Ifeoluwa Oreofe Adekuajo  , Chioma Ann Udeh  , Adekunle Abiola Abdul  , Kelechi Chidiebere Ihemereze  , Obiageli Chinwe Nnabugwu  , Chibuike Daraojimba  
Published: December 2023

The COVID-19 pandemic has ushered in a wave of unprecedented challenges across global markets, with Nigeria's Fast-Moving Consumer Goods (FMCG) sector being no exception. This study delves deep into the crisis marketing strategies employed by Nigerian FMCG brands during this tumultuous period. The research utilized the potential of a qualitative approach to offer a broad view of the sector's response to the pandemic-induced challenges. The findings underscored a significant shift towards digital platforms, with brands leveraging online engagements, e-commerce initiatives, and social media campaigns to maintain consumer connections. Concurrently, offline strategies were reimagined, emphasizing safety, community engagement, and product diversification. The analysis revealed that these adaptive strategies mitigated the immediate economic ramifications and positioned brands for long-term success in a post-pandemic world. In conclusion, the FMCG sector in Nigeria demonstrated remarkable resilience and adaptability, with brands developing robust crisis marketing strategies rooted in consumer-centricity, agility, and data-driven insights. The study recommends continued investment in digital transformation, prioritization of consumer needs, and adaptability as key pillars for future success. This research provides a blueprint for FMCG brands globally, offering insights into navigating market challenges with agility and innovation.
Keywords: FMCG, Nigeria, Crisis Marketing, Digital Transformation, Consumer-Centricity, Covid-19 Pandemic.
Distinguishing the combined vegetation and soil component of δ13C variation in speleothem records from subsequent degassing and prior calcite precipitation effects
Authors: Stoll Heather M. , Day Chris , Lechleitner Franziska , Kost Oliver , Endres Laura , Sliwinski Jakub , Pérez-Mejías Carlos , Cheng Hai , Scholz Denis 
Published: December 2023

Abstract. The carbon isotopic signature inherited from soil and epikarst processes may be modified by degassing and prior calcite precipitation (PCP) before its imprint on speleothem calcite. Despite laboratory demonstration of PCP effects on carbon isotopes and increasingly sophisticated models of the governing processes, to date, there has been limited effort to deconvolve the dual PCP and soil–epikarst components in measured speleothem isotopic time series. In this contribution, we explore the feasibility, advantages, and disadvantages of using trace element ratios and δ44Ca to remove the overprinting effect of PCP on measured δ13C to infer the temporal variations in the initial δ13C of drip water prior to degassing and PCP. In nine examined stalagmites, the most widely utilized PCP indicators Mg/Ca and δ44Ca covary as expected. However, Sr / Ca does not show consistent relationships with δ44Ca so PCP is not the dominant control on Sr / Ca. From δ44Ca and Mg/Ca, our calculation of PCP as fCa, the fraction of initial Ca remaining in solution at the time the stalagmite layer is deposited, yields multiple viable solutions depending on the assumed δ44Ca fractionation factor and inferred variation in DMg. Uncertainty in the effective fractionation of δ13C during degassing and precipitation contributes to uncertainty in the absolute value of estimated initial δ13C. Nonetheless, the trends in initial δ13C are less sensitive to these uncertainties. In coeval stalagmites from the same cave spanning the 94 to 82 ka interval, trends in calculated initial δ13C are more similar than those in measured δ13C and reveal a common positive-anomaly initial δ13C during a stadial cooling event. During deglaciations, calculated initial δ13C implies a trend of greater respiration rates and higher soil CO2, although the higher interglacial drip water saturation favors more extensive PCP. Initial δ13C can be estimated for active and fossil speleothems from a range of settings, wherever there is confidence that Mg/Ca and/or δ44Ca provides a quantitative indication of past changes in PCP. Further study of Mg partitioning in speleothems will improve the robustness of Mg/Ca as a PCP proxy.
Low-level mixed-phase clouds at the high Arctic site of Ny-Ålesund: a comprehensive long-term dataset of remote sensing observations
Authors: Chellini Giovanni , Gierens Rosa , Ebell Kerstin , Kiszler Theresa , Krobot Pavel , Myagkov Alexander , Schemann Vera , Kneifel Stefan 
Published: December 2023

Abstract. We present a comprehensive quality-controlled 15-month dataset of remote sensing observations of low-level mixed-phase clouds (LLMPCs) taken at the high Arctic site of Ny-Ålesund, Svalbard, Norway. LLMPCs occur frequently in the Arctic region and extensively affect the energy budget. However, our understanding of the ice microphysical processes taking place in these clouds is incomplete. The dual-wavelength and polarimetric Doppler cloud radar observations, which are the cornerstones of the dataset, provide valuable fingerprints of ice microphysical processes, and the high number of cases included allows for the compiling of robust statistics for process studies. The radar data are complemented with thermodynamic retrievals from a microwave radiometer, liquid base height from a ceilometer, and wind fields from large-eddy simulations. All data are quality controlled, especially the cloud radar data, which are accurately calibrated, matched, and corrected for gas and liquid-hydrometeor attenuation, ground clutter, and range folding. We finally present an analysis of the temperature dependence of Doppler, dual-wavelength, and polarimetric radar variables, to illustrate how the dataset can be used for cloud microphysical studies. The dataset has been published in Chellini et al. (2023) and is freely available at: https://doi.org/10.5281/zenodo.7803064.
Global high-resolution drought indices for 1981–2022
Authors: Gebrechorkos Solomon H. , Peng Jian , Dyer Ellen , Miralles Diego G. , Vicente-Serrano Sergio M. , Funk Chris , Beck Hylke E. , Asfaw Dagmawi T. , Singer Michael B. , Dadson Simon J. 
Published: December 2023

Abstract. Droughts are among the most complex and devastating natural hazards globally. High-resolution datasets of drought metrics are essential for monitoring and quantifying the severity, duration, frequency, and spatial extent of droughts at regional and particularly local scales. However, current global drought indices are available only at a coarser spatial resolution (>50 km). To fill this gap, we developed four high-resolution (5 km) gridded drought records based on the standardized precipitation evaporation index (SPEI) covering the period 1981–2022. These multi-scale (1–48 months) SPEI indices are computed based on monthly precipitation (P) from the Climate Hazards Group InfraRed Precipitation with Station Data (CHIRPS, version 2) and Multi-Source Weighted-Ensemble Precipitation (MSWEP, version 2.8), and potential evapotranspiration (PET) from the Global Land Evaporation Amsterdam Model (GLEAM, version 3.7a) and hourly Potential Evapotranspiration (hPET). We generated four SPEI records based on all possible combinations of P and PET datasets: CHIRPS_GLEAM, CHIRPS_hPET, MSWEP_GLEAM, and MSWEP_hPET. These drought records were evaluated globally and exhibited excellent agreement with observation-based estimates of SPEI, root zone soil moisture, and vegetation health indices. The newly developed high-resolution datasets provide more detailed local information and can be used to assess drought severity for particular periods and regions and to determine global, regional, and local trends, thereby supporting the development of site-specific adaptation measures. These datasets are publicly available at the Centre for Environmental Data Analysis (CEDA; https://doi.org/10.5285/ac43da11867243a1bb414e1637802dec) (Gebrechorkos et al., 2023).
Eficacia de la terapia de estimulación cognitiva asistida por tecnología en pacientes con demencia
Authors: Risso Agostina 
Published: December 2023

De la mano del envejecimiento poblacional, la demencia o trastorno mayor afecta a una cantidad cada vez mayor de personas, lo que implica un alto costo para los servicios de salud. Las guías de práctica clínica recomiendan ofrecer terapias de cognitiva a las personas afectadas y cada vez es más común el empleo de herramientas tecnológicas que permiten su aplicación a gran escala a pesar de la incertidumbre acerca de su beneficio.
En este artículo revisamos la evidencia más actualizada sobre la eficacia de las herramientas computarizadas para el entrenamiento cognitivo de pacientes con demencia. Encontramos algunos estudios que sugieren que podría haber una posible mejora cognitiva en los pacientes con demencia y en la calidad de vida de sus cuidadores. Sin embargo, la mayoría de los estudios no fueron de buena calidad metodológica, fueron realizados con un número limitado de pacientes, en periodos poco prolongados, y los desenlaces fueron evaluados a través de múltiples pruebas de difícil interpretación.
Online resources on cinema art as a component of ukrainian culture studies at educational institutions
Authors: Konivitska Tetyana 
Published: December 2023

The article examines the issue of cinematography as one of the ways of cultural self-identification. It is noted that while studying cinema art within cultural disciplines at higher education institutions as an important part of our culture, its influence on consciousness and Russian propaganda in cinema, it is important to use various online resources in the field of cinema. The article analyzes a number of the most popular online resources on the cinematography of Ukraine, and an attempt is made to structure these resources. It is pointed out that most of the selected online resources, as a rule, expand their activities in various communication channels, namely, in social networks, Telegram channels, author’s blogs, podcasts, etc.
Descriptive characteristics of the specified online resources and relevant examples with links to typical Internet content are provided. The advantages and prospects of using the mentioned online resources at higher education institutions while studying cultural disciplines, as well as for all those who want to learn interesting facts about the cinematography of Ukraine, especially during the war, when we have to study and know our culture are outlined. It is concluded that the use of theoretical material or practical cases of selected online resources in the field of cinema in classes will ensure the diversification of the material presentation, as well as increase the interest and motivation to study own culture. Using them in classes will facilitate the exchange of important and interesting information, views, values and will contribute to individual development and professional growth.
PENGABDIAN KEPADA MASYARAKAT PADA KELOMPOK PETERNAK PUYUH “AGRI BIRD”, DUSUN GUNUNGWIJIL, DESA NGRINGO, KECAMATAN JATEN, KABUPATEN KARANGANYAR
Authors: Kun Ismawati  , Achmad Nurhidayat  
Published: December 2023

Kegiatan Pengabdian Kepada Masyarakat (PKM) dalam bentuk pemberian bantuan mesin penetas telur dan penyuluhan telah dilakukan tim pengabdi Universitas Surakarta pada Kelompok Peternak Puyuh “AGRI BIRD” gabungan 7 peternak puyuh. Lokasi mitra di Dusun Gunungwijil, Desa Ngringo, Kecamatan Jaten, Kabupaten Karanganyar Jawa Tengah. Permasalahan yang semula dihadapi para peternak adalah belum mampu menetaskan sendiri telur puyuh padahal harga anakan puyuh lumayan tinggi. Kebutuhan mitra meliputi alat penetas telur untuk anakan, pengelolaan keuangan, dan pemasaran telur puyuh. Tim pengabdi telah memberikan bantuan mesin penetas serta memberikan penyuluhan tentang pengelolaan keuangan dan pemasaran kepada kelompok peternak tersebut.
Kata kunci: pengabdian, entrepreneurship, kelompok peternak, puyuh

Abstract
Community Service Activities (PKM) in the form of providing egg incubator assistance and counseling have been carried out by a service team at the University of Surakarta at the “AGRI BIRD” Quail Farmer Group, a combination of 7 quail breeders. The partner’s location is in Gunungwijil Hamlet, Ngringo Village, Jaten District, Karanganyar Regency, Central Java. The problem initially faced by parmers was that they had not been able to incubate qualil eggs themselves, even though the price of quail chicks was quite high. Partner needs include egg incubator for chicks, financial management, and marketing of quail eggs. The sevice team has provided assistance with hatchery machines and provided counseling on financial management and marketing to the farmer groups.
Keywords: devotion, entrepreneurship, breeders groups, quails
PENERAPAN MODEL PEMBELAJARAN PROBLEM BASED LEARNING DALAM MENINGKATKAN MINAT BELAJAR PESERTA DIDIK PADA MATERI UPAYA MENINGKATKAN EKONOMI KREATIF DI KELAS IXA SMP NEGERI 1 TINANGKUNG
Authors: Hamid.docx Karmila , Makaliwe Niny , Kandori Iwan 
Published: December 2023

ABSTRAK
Penelitian ini bertujuan untuk meningkatkan Minat belajar Peserta didik pada mata pelajaran IPS materi upaya meningkatkan ekonomi kreatif melalui model problem based learning pada Siswa kelas IXA SMP Negeri 1 Tinangkung Kabupaten Banggai Kepulauan Sulawesi Tengah tahun pelajaran 2022/2023. Subjek penelitian Tindakan kelas ini adalah peserta didik kelas IXA SMP Negeri 1 Tinangkung tahun pelajaran 2022/2023 sebanyak 29 Orang siswa sebagai subjek penerima tindakan, sedangkan untuk subjek pelaku tindakan adalah guru IPS kelas IX. Metode pengumpulan data dilakukan melalui teknik tes, observasi dan dokumentasi. Penelitian Tindakan ini dilakukan dalam dua siklus, tiap-tiap siklus terdiri dari: perencanaan, tindakan, pengamatan dan refleksi. Hasil penelitian ini menunjukkan bahwa penggunaan model pembelajaran problem based learning dapat meningkatkan minat belajar IPS materi upaya meningkatkan ekonomi kreatif pada siswa kelas IX A SMP Negeri 1 Tinangkung semester Ganjil tahun pelajaran 2022/2023. Hal ini dapat dilihat nilai rata-rata hasil belajar IPS siswa juga mengalami peningkatan yaitu sebelum Tindakan sebesar 62,75 pada siklus I sebesar 73,10 dan pada siklus II sebesar 83,44. Selain itu, presentase ketuntasan belajar siswa, yaitu sebelum tindakan sebesar 34,48 %, pada siklus I sebesar 72,41 % dan pada siklus II sebesar 93,10%.
Kata Kunci: Problem based learning dan minat belajar IPS siswa

ABSTRAK
This study aims to improve the students’ learning interest in social studies especially in improving creative economic material through a problem-based learning model for class IXA students of SMP Negeri 1 Tinangkung, Banggai Kepulauan Regency, Central Sulawesi for the 2022/2023 academic year. The subjects of this classroom action research are class IXA students of SMP Negeri 1 Tinangkung in the 2022/2023 academic year as many as 29 students as subjects receiving action, while for the subject of the action actors is the social studies teacher of ninth grade. Methods of data collection are carried out through test techniques, observation and documentation. This action research was conducted in two cycles, each cycle consists of: planning, acting, observing and reflecting. The results of this study indicate that the use of a problem based learning model can improve the students’ learning interest in social studies of class IXA students of SMPN 1 Tinangkung in the 2022/2023 academic year. This can be seen from the average value of student social studies learning outcomes also increased, namely before the action is about 62,75, in the first cycle reaches to 73.10 and in the second cycle is about 83.44. In addition, the percentage of student learning completeness, namely before the action is 34.48%, in 1st cycle is about 72.41% and in 2nd cycle reaches to 93.10%.
Keywords: Problem based learning and student social studies learning interest
PENINGKATAN HASIL BELAJAR MATERI PENDISTRIBUSIAN KEMBALI (REDISTRIBUSI) PENDAPATAN NASIONAL MATA PELAJARAN IPS DENGAN MENGGUNAKAN MODEL PEMBELAJARAN PROBLEM BASED LEARNING PADA PESERTA DIDIK KELAS VIII UPT SMP NEGERI 7 SATAP MALANGKE TAHUN PELAJARAN 2022
Authors: Kabe Moh. Amlan Hatta , Wuisang Jerry , Korengkeng Noula 
Published: December 2023

Peningkatan Hasil Belajar Materi Pendistribusian Kembali (Redistribusi) Pendapatan Nasional denga menggunakan Pembelajaran Problem Based Learning pada peserta didik Kelas VIII UPT SMP Negeri 7 Satap Malangke”.Tujuan Penelitian ini adalah untuk Meningkatkan Hasil Belajar Materi Pendistribusian Kembali (Redistribusi) Pendapatan Nasional Menggunakan Pembelajaran Problem Based Learning padapeserta didik KelasVIII UPT SMP Negeri 7 Satap Malangke.Metode yang digunakan padapenelitianini adalah PenelitianTindakan(actionResearch) yang terdiri dari 2(dua)siklus,dan setiap siklus terdiri dari:Perencanaan,Pelaksanaan, Pengamatan,dan refleksi.Berdasarkan hasil penelitian tindakan bahwa Pembelajaran Problem Based Learnin dapat Meningkatkan HasilBelajar Materi Pendistribusian Kembali (Redistribusi) Pendapatan Nasional pada peserta didik KelasVIII UPT SMP Negei 7 Satap Malangke.Selanjutnya peneliti merekomendasikan:(1) BagiGuru yang mendapatan kesulitan yang sama dapat menerapkan model Pembelajaran Problem Based Learning untuk meningkatkan Hasil Belajar.(2) Agar mendapatkan hasil yang maksimal maka di harapkan guru lebih membuat model Pembelajaran PBL yang lebih menarik dan bervariasi.
Kata kunci: Hasil Belajar, Pembelajaran Problem Based Learning

ABSTRACT
This research is entitled: "Improving Learning Outcomes in National Income Redistribution Material by using Problem Based Learning for Class VIII students at UPT SMP Negeri 7 Satap Malangke". The aim of this research is to Improve Learning Outcomes in Income Redistribution Material. National Using Problem Based Learning for students in Class VIII UPT SMP Negeri 7 Satap Malangke. The method used in this research is Action Research which consists of 2 (two) cycles, and each cycle consists of: Planning, Implementation, Observation and reflection. Based on The results of action research show that problem based learning can improve learning outcomes. Materials for Redistribution of National Income for students in Class VIII UPT SMP Negei 7 Satap Malangke. Furthermore, the researcher recommends: (1) For teachers who experience the same difficulties, they can apply the Problem Based Learning model. to improve learning outcomes. (2) In order to get maximum results, teachers are expected to create more interesting and varied PBL learning models.
Keywords: Learning Outcomes, Problem Based Learning
PENERAPAN MODEL PEMBELAJARAN PROBELM BASED LEARNING UNTUK MENINGKATKAN MOTIVASI BELAJAR PESERTA DIDIK PADA PELAJARAN IPS DI KELAS 8 SMP KATOLIK SANTA THERESIA MALALAYANG
Authors: Lasut Maria , Purwaningsih Sri , Watania Dolly 
Published: December 2023

ABSTRAK
Tujuan dari penelitian ini adalah (i) Untuk mengetahui gambaran motivasi belajar peserta didik rendah di SMP Katolik Santa Theresia Malalayang (ii) Untuk mengetahui faktor-faktor yang menyebabkan terjadinya motivasi belajar peserta didik rendah (iii) Untuk mengetahui bentuk penanganan motivasi belajar peserta didik rendah. Hasil penelitian memberikan kesimpulan bahwa setelah diterapkan model pembelajaran Problem Based Learning pada pelajaran IPS telah terjadi peningkatan motivasi belajar peserta didik di kelas 8 SMP Katolik Santa Theresia Malalayang. Hal ini menunjukkan bahwa model pembelajaran Problem Based Learning sangat efektif dan efisien dalam meningkatkan motivasi belajar peserta didik pada pelajaran IPS kelas 8 SMP Katolik Santa Theresia Malalayang. Dengan demikian maka penulis merekomendasikan model pembelajaran Problem Based Learning menjadi salah satu model pembelajaran yang inovatif dan kreatif tetap diterapkan di lingkungan persekolahan Santa Theresia Malalayang-Manado.
Kata Kunci : Motivasi, Problem Based Learning

ABSTRACT
The aims of this research are (i) To find out the description of low student learning motivation at Santa Theresia Malalayang Catholic Middle School (ii) To find out the factors that cause low student learning motivation (iii) To find out forms of handling low student learning motivation . The results of the research concluded that after implementing the Problem Based Learning learning model in social studies lessons there had been an increase in students' learning motivation in class 8 of Santa Theresia Malalayang Catholic Middle School. This shows that the Problem Based Learning learning model is very effective and efficient in increasing students' learning motivation in grade 8 social studies at Santa Theresia Catholic Middle School, Malalayang. Thus, the author recommends that the Problem Based Learning model be one of the innovative and creative learning models that continues to be applied in the Santa Theresia Malalayang-Manado school environment.
Keywords: Motivation, Problem Based Learning
Christian motives in Soviet cinema
Authors: Mahler A. M. 
Published: December 2023

The paper highlights the history of emergence and development of Christian motives in Soviet cinema, from the times of persecution against the Church in 1920–1930 up to the era of Perestroika. There is a difference in the perception of Christianity as the basis of traditional ethno-cultural identity and as the basis of universal moral values, which in both cases contributed to the gradual legitimization of Christian subjects in Soviet culture in spite of the multilevel system of ideological censorship. This paper analyzes the deep ideological trends in the evolution of Soviet culture, which allowed, on the one hand, the atheistic authorities themselves and, on the other hand, the experimenting filmmakers to address the topic of religion in general, Christianity in particular and specifically the Russian Orthodox Church in different ways in different periods of Soviet history. The illustrative examples of using various Christian symbols, Biblical quotations, events of religious history, the representation of the image of a Christian priest and a believer as such in Soviet films, as well as the increasingly noticeable appeal of Soviet filmmakers to Christian associations and allusions are also shown here. The author pays special attention to contradictory ideological trends during the three basic periods of Soviet history in the second half of the twentieth century: The Khrushchev Thaw, the Era of Stagnation and Perestroika. All three contributed to the legitimization of religious themes in Soviet cinema and determined the specifics of the attitude to religion in the late Soviet period. The films by such directors as Mikhail Romm, Marlen Khutsiev, Andrei Tarkovsky, Michael Kalik, Andrei Konchalovsky, Nikita Mikhalkov, Gleb Panfilov and others are considered in the paper as the most significant precedents. Hypotheses are put forward about further ideological strategies of the Soviet state regarding Orthodox Christianity, if the Communist Party had been able to retain its power.