bluuebunny/crossref_metadata_2025_split huggingface dataset:
Green Marketing and Its Influence on Consumer Purchasing Behaviour
Authors: Ms. Rajeswari.K, Dr. R. V. Suganya  
Published: December 2023

As global environmental concerns continue to mount, businesses have increasingly turned to green marketing strategies to align with consumer demand for eco-friendly products and services. This study examines the intricate relationship between green marketing and consumer purchasing behavior, shedding light on the factors influencing environmentally-conscious consumer choices.
The research explores the multifaceted dynamics of green marketing, considering various elements such as environmental messaging, sustainability labels, product design, and corporate social responsibility. It investigates how these factors impact consumer perceptions, attitudes, and behaviors toward green products, while also addressing the prevalence of green washing in the marketplace.
Through a comprehensive review of existing literature and empirical studies, this research delves into the complexities of consumer decision-making processes in the context of green marketing. It examines the role of personal values, social influences, cultural factors, and trust in shaping consumer responses to sustainability-oriented marketing efforts.
The study also highlights the long-term implications of green marketing, focusing on consumer loyalty to green brands and sustained environmentally responsible purchasing behavior. It emphasizes the potential for green marketing to drive lasting positive changes in consumer behavior and contribute to the broader sustainability agenda.
Furthermore, the research considers the ethical and policy dimensions of green marketing, emphasizing the importance of transparent and responsible marketing practices. It discusses the role of government regulations and educational initiatives in fostering a marketplace where green marketing aligns with genuine environmental commitments.
In an era marked by increasing environmental awareness and calls for sustainability, understanding how green marketing influences consumer choices is not only of academic interest but also holds significant practical implications for businesses, policymakers, and consumers themselves. This study provides valuable insights into the evolving landscape of green marketing and its transformative potential in promoting sustainable consumption patterns.
Artificial Neural Network based prediction of Specific Fuel Consumption in various Compression Ratio CI Engine Fueled with Various Plastic Composition Pyrolysis oil and Diesel
Authors: Maulik A. Modi, Tushar M. Patel  
Published: December 2023

This study looks at the usage of Artificial Neural Network Modeling for predicting Specific Fuel Consumption for compression ignition engines running on Diesel, Low-Density Polyethylene Pyrolysis Oil (LDPE PO), High-Density Polyethylene Pyrolysis Oil (HDPE PO), and Polypropylene Pyrolysis Oil (PP PO). Using preliminary practical findings, The Model of ANN was built to estimate SFC by adjusting the parameters of the engine. SFC is anticipated by adjusting the parameters and utilizing the orthogonal array. The experiment is then carried out using an orthogonal array. The outcomes of experimental work are used to create an ANN model. In the case of a non-linear mapping between input & output, the classic back-propagation method and a multi-layer perception network are utilized. The values of Mean Square Error (MSE), Root Mean Square Error (RMSE), and Regression Coefficient (R2) for LM10TP architecture are 1.5143×10–06, 0.0012 & 1 in training & the validation values 1.2185×10–06, 0.0011 and 0.9999 respectively. It was discovered that neural networks are useful tools for prediction since they performed well in specific fuel consumption prediction in both training and validation.
Content Designing An Engaging Medium In Social Media Marketing
Authors: Ms. Pallavi N, Ms. Sowmya D S  
Published: December 2023

Social media marketing is the use of social media platforms and websites to promote a product or service. Social media marketing is becoming more popular for both practitioners and researchers. Content creation is the foundation of all modern digital marketing efforts. It's defined as the process of conducting research, generating strategic ideas, crafting those ideas into high-value collateral and then promoting to a target audience.
Social media marketing is an important way for businesses of all sizes to reach customers. The customers are already interacting with brands through Social media that can bring remarkable success to the business. This has created devoted brand advocates and driving leads for better sales.
Challenges of social media marketing like customer satisfaction, communication, reducing rumours, negative talk etc., helps in understanding the online marketing and helps in building strategies to avoid the problems of social media.
This study focuses at how communication, cost and customer awareness, brand name influences e- business using social media as a marketing tool. This study provides important insights on which areas company owners and managers needed to look into more effective lyin order to prove business growth. However, if the business has a real Social Media Marketing strategy, it will be able to identify the ability to monitor public perception of its brand, products and services in real time. The importance of this study is: - Content designing in social media marketing.
Content marketing leads customers to more informative and engaging mediums. Content creation is the ultimate inbound marketing practice. When a content is created, then it’s providing free and useful information to the customers, attracting potential customers through website, and retaining existing customers through quality engagement
Content marketing is important because it answers customer’s questions and helps customers to Build trust, develops relationship, improve conversions, and generate leads. In the present day Customers expect high-quality, consistent content from their favorite brand.
The methodology adopted will be Descriptive research and Convenience Sampling technique is followed.
Digital Transformations Theoretical Investigation On The Basis Of Smart Government Initiatives
Authors: Surendranadha Reddy Byrapu Reddy  
Published: December 2023

Indian small and medium-sized businesses have only recently started to follow CE rules. Despite significant effort, rulemaking, and international collaboration on important projects, the Indian government has seen minimal benefit. In the previous study, it was said that requiring CE in all agencies, no matter how big or small, would help businesses stay competitive in growing markets. No matter how big the agency is, this is the right thing to do. With the help of a theoretical lens based on a resource-based approach, this paper looks at the things that affect and stop small and medium-sized industrial and process-based companies in India from adopting CE. The look at analyzes a total of twelve case studies to make its findings. The within-case and cross-case studies revealed that the primary causes of the barriers to CE adoption were a lack of business-way analysis, skills, and understanding; a lack of virtual transformation; and a lack of multi-stakeholder cooperation within the supply chain. On the other hand, the factors that pressure CE adoption include authorities initiatives, aggressive advantage, environmental regulation, and consumer strain. The motive of this paper is to offer a CE implementation guide for SMEs' managers in India. The study includes six strategies for improving CE domains in the ways of resource efficiency, value savings, multi-stakeholder participation, and long-term effects.
Assessment of Skill Performance Among the Soccer Players in Different Playing Positions
Authors: Laishram Thambal Singh, Thokchom Somorjit Singh  
Published: December 2023

The main purpose of the study was to compare soccer skill performance among the players in different playing positions. For the present study, a total of 45 (N=45) players, 15(n=15) each forward, midfielder, and defender between 18 to 25 (23±0.8) years of age, who had participated in the national competitions from Manipur, were selected randomly. Mor-Christian General Soccer Ability Skill Test was administered to obtain the data for soccer skill performance. Descriptive analysis and analysis of variance (ANOVA) were employed to find the characteristics and means difference among the different playing positions, respectively, and tested at 0.05 confidence level (p<0.05). Further post hoc test was applied by using Scheffe’s method to determine paired mean differences among different playing positions. The study results reveal non-significant differences in passing and shooting skills performance among the forward, midfielder, and defender positions. In the case of dribbling skills performance, a significant difference was found among the forward, midfielder, and defender positions. Further, the paired-wise mean comparison revealed that a significant mean difference was found between the midfielder and defender positions. However, non-significant mean differences were found between the forward and midfielder, and forward and defender positions. The study concluded that forwards, midfielders and defenders may have equally integrated fitness and skill ability to make a strong team, and any player can advance to score a goal during the play
Using Animated Tales to Develop Oral Communication Skills in English
Authors: Deepak Kumar Bansode Amit Namdev, 
Published: December 2023

This paper examines the use of animated tales to develop the oral communication skills of secondary school learners. In the present era, animation has preoccupied most of the young learners’ minds, and as a result of that, most of the time they are seen watching animated programs and movies. It is a well-known fact that children find animation very interesting. In the present research study, it was assumed that animation could be very useful to develop the oral communication skills of the children. The study was carried out at ‘Rajasthan Marwadi School’ in the Latur district of Maharashtra.Sixty students were chosen through random sampling. They were divided into two groups: the controlled group and the experimental group.
Tasks and activities were used as a research tool to analyse the impact of animated tales on the development of learners’ oral communication skills. Other research tools used in the study were classroom observation checklist, tests, and semi-structured interviews. The data was collected through administering various tasks and exercises and analysed quantitatively and qualitatively. T-test was used for quantitative analysis of the data. The quantified data showed that students from the experimental group showed forty percent (40%) improvement in their oral communication skills. The classroom observation and the transcription of the recorded interviews were analyzed qualitatively. The findings of the research indicated that the use of animated tales improved the oral communication skills of the learners. Moreover, such animated tales rendered language learning interesting and motivating.
A Study of Algorithms, Systems, and Applications of Multi-Agent Systems for Distributed Data Mining
Authors: Pooja , Dr. Manish Varshney  
Published: December 2023

Data mining is a powerful technology that converts data into competitive intelligence which businesses can use to proactively predict future trends, uncover meanings to historical happenings and discover business imperatives which was hitherto unknown to business.
Data mining is a “process of discovering and interpreting previously unknown patterns in data to aid business in better decision-making”. Data mining is a set of automated techniques used to extract buried or previously unknown pieces of information from large databases.
Data mining by nature is an iterative process and gets refined for further probing into data in a continuous manner. From a data management point of view, the data mining process requires exploration of data, creating the analytic data sets for evaluation, generating patterns and forecasting models.
A Novel Approach of Deep Learning Using Sentiment Analysis in Python
Authors: Tanvi, Kiran Bala Somani, Poonam Bhargav  
Published: December 2023

This paper focused on Sentiment Analysis is the task of categorize the division of a given text. For instance, a text-based tweet can be categorize into either "positive", "negative", or "neutral". Given the text and accompanying labels, a model can be trained to predict the correct sentiment. Sentiment Analysis techniques can be categorized into Deep Learning approaches, lexicon-based approaches, and even hybrid methods. Some subcategories of research in sentiment analysis include: multimodal sentiment analysis, aspect-based sentiment analysis, fine-grained opinion analysis, language specific sentiment analysis. Sentiment analysis (SA) is a process of extensive exploration of data stored on the Web to identify and categorize the views expressed in a part of the text. The intended outcome of this process is to assess the author attitude toward a particular topic, movie, product, etc. The result is positive, negative, or neutral These study illustrated different techniques in SA approach for extracting and analytics sentiments associated with the polarity of positive, negative, or neutral on the topic selected. Social networks SA can be a useful source of information and data. SA acquires important in many areas of business, politics, and thought.. The main aim of this study is to provide full concept about SA techniques and its classification and methods used it. Also, we give a brief overview of big data techniques and its relation and use in SA field. Because the recent period has witnessed a remarkable development in the use of Big Data (Hadoop) in the process collection of data and reviews from social networks for analysis.
A New form of Art Through Paper Messy Arts
Authors: Megha Purohit Atre Manjeeta Raturi , 
Published: December 2023

Shri B. Mohan Negi Ji the pride of uttarakhand was a great person. who is known as the pride of uttarakhand, due to his glorious work and fame, he was been honoured with the God Vibhuti Samman of uttarakhand : from have a new look to the pictures of which the paper mache art.
Arts and crafts are a profound expression of the emotional life of the people anywhere. A close and living relationship ties land to the people to the craft and culture. This is particularly true of uttarakhand.
Here changes economic, social and religious during many centuries are reflected in our arts and crafts. The creative urge of our crafts people have thus varied at different periods.
Uttarakhand is not only home to the vast cultural and ethnic diversity but also the myriad arts and crafts that have been carefully nurtured for the centuries.
A variety of motifs, techniques and craft flourished in the land as the people from regions flocked through the beautiful place and many of the skilled craftsmen desided to settle amidst its charming abundance of natural beauty with time, these arts ave gained even more distinctiveness and paper mache, wood carving hand knotted carpets and let of other traditional crafts.In Uttarakhand one meets with all those arts and crafts which are in most cities, such as stone polishing, stone cutting, window cutting etc.
The Ideological Characteristics of Balzac’s Novel “The Magic Skin”
Authors: Kholmonova Shokhsanam Karshibaeva  Uljan Davirovna, 
Published: December 2023

This article details the work of the French realist writer Honore de Balzac, “The Magic Skin.” The use of opposites is an important feature of Balzac's romantic work in the novel The The Magic Skin. Contrasting additions serve to show the evolution of the image of the main character and the restoration of his thoughts and mental states; they are used to describe the main characters of the novel and describe the location of the action, the main plot twists; they also play an essential role in realistic depiction. The interpretation of the fantastic element of the work is also revealed. O. De Balzac’s novel “The Magic Skin” shows the superiority of the romantic creative style.
Mental Causation
Authors: Nigmatovich Turniyozov Bekhzod 
Published: December 2023

The article analyzes the issue of mental causation from the point of view of linguistics and simultaneouslyit discusses the interaction of languages, the influence of one language on another.In most sources, mental causation is interpreted as an object of investigation of analytic philosophy.But in our current work, we analyzed mentality based on the meaning of this term. As a consequence, when mentality is studied linguistically, we observed that language is connected with all social spheres.The concept of mentalism significantly overlapped with the direction of psychologism.That is why the term «mentalism» was originally introduced into linguistics by L.Bloomfield, the founder of descriptivism, as a sign of protest against the fields of «intelligence», which aimed to study the inner world of a person, denying the role of language. Eventually, not only psychological, but also philosophical, logical, cultural-anthropological, archaeological, geographical concepts are examined in the basis of the term «mentalism».This shows that the language is related to these areas.
Only Bank Account is Not Sufficient: An Empirical Evidence of Gender Gap in Financial Inclusion in Remote Hilly India
Authors: Aasif Ali Bhat Pramod Kumar Ojha, 
Published: December 2023

Purpose-The study attempts to explore the determinants of demand side of financial inclusion; it examines the gender gap in financial inclusion in the hilly remote of India.
Design/methodology/approach- the study has used demand side determinant of financial inclusion to measure gender gap using 400 samples in the hilly remote district of Uttarkashi in India. This research has used both descriptive and exploratory research design. The primary data has been collected using structured questionnaire using multistage stratified random sampling. Logistic regression is performed to describe the gender gap and impact of other independent variable on usage determinant of financial inclusion.
Findings- Out of ten logistic regression models to determine gender gap in financial seven were statistically significant to explain the gender gap. In addition to gender the other factors like income, education, employment and density of financial institutions were statistically significant for the financial inclusion in remote hilly region in India.
Research limitations/implications- the outcome of research will assist the stakeholders, policy makers and researchers to reorient their views towards financial inclusion and its relationship with gender and other variables. It will also help them to enact policy guideline towards gender in financial inclusion initiative
Originality/value-Density of financial institution do play an important role in financial inclusion. This paper has also given more weightage to digital aspects of financial inclusion. This study will thus add a new dimension in determining financial inclusion and will enhance the literature of financial inclusion.
Evaluation of climate responsive architecture and its strategies based on the ASSOCHAM GEM Sustainability Certification Rating Program –A case of Indore, India
Authors: Ajai Chandran C. K. Abhijit Kulkarni , 
Published: December 2023

Passive design is the integral part of design process. In India modern buildings are majorly depends upon mechanical means for heating and cooling. To reduce the dependency on the artificial means is challenge for designer. This study gives an overview of different passive design strategies used in the buildings of composite climate. A detailed review was conducted on the assessment criteria given in GEM sustainability rating system. These criteria was grouped according to responsive strategies, conservation of water resources, landscape and site plaining Etc. Based on point system given in the ASSOCHAM GEM rating different cases from similar climatic zones were evaluated. A detailed analysis of a live case from composite climate was performed using simulation method and shadow analysis. Quantification of daylight exposure evaluates the impact of size and position of window openings. It is found that basic building configuration and orientation plays an important role in creating balanced thermal environment inside the structure. After relative study of different cases it was found that building with the proper orientation and ventilation fulfill the requirements prescribed by the GEM ratings.
Passive design is the integral part of design process. In India modern buildings are majorly depends upon mechanical means for heating and cooling. To reduce the dependency on the artificial means is challenge for designer. This study gives an overview of different passive design strategies used in the buildings of composite climate. A detailed review was conducted on the assessment criteria given in GEM sustainability rating system. These criteria was grouped according to responsive strategies, conservation of water resources, landscape and site plaining Etc. Based on point system given in the ASSOCHAM GEM rating different cases from similar climatic zones were evaluated. A detailed analysis of a live case from composite climate was performed using simulation method and shadow analysis. Quantification of daylight exposure evaluates the impact of size and position of window openings. It is found that basic building configuration and orientation plays an important role in creating balanced thermal environment inside the structure. After relative study of different cases it was found that building with the proper orientation and ventilation fulfill the requirements prescribed by the GEM ratings.
Spiritual Power of Gratitude and Forgiveness
Authors: Abhay M. jadhav Shabnam S. Mane-Mahat ,  Rohini Ganesh Pawadshetti , 
Published: December 2023

Joe Vitale asked question to Dr. Hew Len about how exactly he healed violent patients without actually seeing each of them in person and without any medical treatment. He answered for that “I didn’t heal them. I healed part of myself that created them”. Dr. Hew Len was the most avid student and practitioner of MorrnahSimeona and he observed healing powers of Ho’oponopono practically.
After 2017, researcher was under depression (till 2021) to find answer of her. Researcher tried to understand the meaning of Dr. Hew Len answered sentence researcher read many article on ho’oponopono process during March to December 2021 and practically apply everything on her and I have found very drastically changes in her life. ho’oponopono practice literally did a magic to me and pulled out me from depression.
Through this study researcher going to find that, there is any significance relation between ho’oponopono process and spiritual power of Gratitude and Forgiveness to clean yourself from negative vibe and prepare your subconscious mind for your joyful life.