CONCEPT-CONSTRUCT «GOLD/GOLDEN» AS A UNIVERSAL TEXT OF CULTURE AND LANGUAGE
Authors: Амічба Д. , Суїма І. , Шкурко О. 
Published: January 2024

P. Amichba, I. P. Suima, O. V. Shkurko

CONCEPT-CONSTRUCT «GOLD/GOLDEN» AS A UNIVERSAL TEXT OF CULTURE AND LANGUAGE

Background. Proverbs and sayings are an ambivalent semiotic signs that allow us to express feelings, emotions, attitudes to the subject of thought. This sign is objectified by various expressively marked syntactic models of positive and negative connotation. Among the numerous proverbs and sayings in any language, we can distinguish constructions with a nuclear component «gold / golden», which are represented at a deep mental level by a concept-construct. The study of this concept is related to the theory of phrases and sentences, as well as to the problems of cognitive linguistics, in particular, the linguistics of the text and its deep components. We consider the attributive constructions with the nuclear dominant word «gold» and its derivative «golden» as belonging to these components.
The purpose of the article is to describe and analyze the conceptual construct «gold» and its mental universal deeply structured images, objectified by attributive constructions.
Research methods. Structural and semantic analysis of phraseological units with the semantic nuclear component «gold» and its derivative «golden»; elements of contextual and component description of linguistic facts.
Results. Evaluation is one of the essential integral features of the concept-construct, which is actualized by coloratives implicitly and explicitly. The concept-construct «gold / golden» is a deep metaphorically structured text with complex hierarchical system of images. The concept under the consideration is categorized by an attributive construction with a dominant semantic component «gold» and its derivatives. The texts involved in the analysis and description are represented by a deep metaphor, which is verbalized by lexical units of positive and negative connotation with the meaning «measure of value». The choice of the subject of research allows to describe the system of human experience and their perception of the surrounding reality. In the presented models, the concept of «value» and its opposition «unnecessary, having no value» reveals the meanings and meanings and senses of deep universal images and symbols that allow us to understand the values ​​of people of different times and cultures.
Conclusions and prospects. The study of constructions with the noun «gold» and the adjective «golden» in proverbs and sayings allows us to conclude that firstly, the conceptual construct «gold / golden» is a linear, detailed text of culture, and secondly, that the negative or positive connotation of this concept, verbalized by an attributive construction, can be considered as a proof of its ambivalence.
The study of the concept-construct «gold» and its mental universal deeply structured images is part of a more general problem of the relationship between form and content in language, which makes an advanced theoretical study of concepts of different semantic content very important.
Key words: concept, gold, golden, color, symbolism, mental images, attributive construction.