bluuebunny/crossref_metadata_2025_split huggingface dataset:
Factors that Influence Social Media Marketing Activity and the Effect on Business Performance of The SMEs in Bandung
Authors: Alika Syafa Firsta , Teguh Widodo  
Published: December 2023

The extensive use of social media has prompted research on factors influencing its adoption for marketing among SMEs in Bandung and its impact on business performance. Social media has become pervasive and significantly shapes marketing strategies in the digital era. This study investigates factors influencing social media adoption and its effect on business performance. Key variables include perceived usefulness, ease of use, compatibility, cost, social media for marketing, and business performance. Quantitative data selected from 100 SMEs in Bandung. Data were collected via a survey and analyzed using SEM-PLS constructed by 26 questionaire items. A theoretical model has been created by combining elements from TAM and UTAUT2, with certain adaptations, to examine how this impact relates to business performance. Findings reveal that perceived usefulness, ease of use, compatibility, and cost positively influence SMEs' adoption of social media for marketing activities. The study also demonstrates that using social media for marketing positively impacts business performance. Ultimately, promoting sincerity in raising awareness about the benefits of SMM to Indonesian SMEs can encourage its adoption for their overall advantage.
Keywords: Perceived Usefulness, Ease of Use, Compatibility, Social Media Marketing, Business Performance
Studi Dramaturgi Mahasiswa Santri Dalam Kehidupan Kampus
Authors: Dzikri Aljasiri Ahmad , Natanael Natanael , Fikri Setiaji Akmal 
Published: December 2023

Dalam kehidupan manusia, perilaku tiap orang tentu tak terlepas dari berbagai pengaruh. Pengaruh dapat datang dari mana saja dan dari siapa saja, termasuk dari lingkungan keseharian. Salah satunya yakni dalam kehidupan kampus yang dijalani oleh seorang mahasiswa. Mahasiswa pun di zaman sekarang ini dapat merangkap sebagai seorang santri. Berkaitan dengan hal tersebut, dalam penelitian ini peneliti menggunakan teori Dramaturgi karya Erving Goffman, yang mengungkap tentang adanya konsep panggung depan dan panggung belakang dari kehidupan manusia. Tujuan diadakannya penelitian ini yakni untuk mengetahui bagaimana realitas dari beberapa mahasiswa yang juga berstatus sebagai santri dalam menempuh pendidikan di perguruan tinggi. Penelitian ini merupakan penelitian kualitatif dengan menggunakan pendekatan studi kasus. Data diperoleh melalui observasi, wawancara, serta dokumentasi. Adapun hasil dari penelitian ini yakni menunjukkan bahwasanya mahasiswa santri dalam menjalin hubungan pertemanan di kampus akan menyesuaikan pada kebutuhannya. Selain itu, gaya berpakaian juga mereka cenderung menyesuaikan dengan temannya meski di dalam pesantren diajarkan untuk berpenampilan sederhana.
Response of growth and drought tolerance of Pterocarpus indicus Willd. seedlings to arbuscular mycorrhizal fungi
Authors: Husna Husna , Tuheteru Faisal Danu , Juniawan Muh. Sandi , Basrudin Basrudin , Arif Asrianti , Albasri Albasri , Safitri Ikraeni , Karepesina Sedek 
Published: December 2023

Drought is one of the environmental factors that can inhibit plant growth and production. Arbuscular mycorrhizal fungi (AMF) were reported to increase plant growth and tolerance to drought stress. Pterocarpus indicus seedlings were inoculated with three AMF treatments (control, Clarodeoglomus. etunicatum, and Septoglomus constrictum) at three watering intervals (watering every day, every two days, and three days) on a greenhouse scale. The results showed that the interaction of C. etunicatum and S. constrictum at various watering intervals effectively increased the height growth of Angsana seedlings. C. etunicatum and S. constrictum and daily watering each increased the diameter of the seedlings. The dry weight of seedlings and the number of root nodules of Angsana seedlings increased in various AMF treatments under daily watering conditions and tended to decrease with watering intervals. Local AMF has the potential to be developed to support the reforestation and conservation of the Angsana species in various land conditions, especially dry land
Impact Of Arbuscular Mycorrhizae And Gogo Rice Interaction Against Rice Blas Disease (Prycularia oryzae)
Authors: Sahur Asmiaty Sahur , Junaid Muhammad 
Published: December 2023

Gogo rice productivity is lower than lowland rice because one of the factors of the production gap is the control of plant-disturbing organisms. One of the diseases that attack rice plants is Blast disease, it is necessary to control efforts by utilizing micro organisms such as mycorrhizae vesicular-arbuscular (MVA). The purpose is to study the role of MVA on the growth and development of three gogo rice varieties and the level of infection intensity of blast disease (Pyricularia oryzae CAF). This research used a Randomized Block Design with the treatments were No MVA with Varieties IR-64, MVA Inoculation with Varieties IR-64, No MVA with Membrano, MVA Inoculation with Membranos, No MVA with Pelita I-1, Inoculation of MVA with Varieties of lamp I-1. The mycorrhizae treatment increased the uptake of P nutrients which was seen in plant height, dry weight yield, percentage of root associations and speed of flower formation. The mycorrhizae treatment showed a relatively low intensity of blast disease. In relation to plant resistance, mycorrhizae can suppress pathogens that cause Pyricularia oryzae CAF so that these plants have low disease intensity. Conclusion: Mycorrhizae increased the plant height, trunk and time of flower formation and P nutrient uptake, an average of 0.26 percent in leaf tissue. Mycorrhizae increased the resistance of gogo rice plants from Pyricularia oryzae CAF attack. The membramo variety showed the best growth and yields.
Implementation Of Coaching For Prisoners Who Abuse Narcotics As An Effort To Prevent Criminal Offenses (Case Study Of Class Ii Langkat Narcotics Correctional Institution)
Authors: Rudi Prasetyo Panjaitan  , T. Riza. Zarzani  
Published: December 2023

Implementation of Coaching of Narcotics Abuse Convicts as an Effort to Prevent Repetition of Crimes (Case Study of Class II Langkat Narcotics Correctional Institution. This study aims to determine the implementation of coaching conducted by the Class II Langkat Narcotics Correctional Institution against narcotics abuse inmates as an effort to prevent repetition of criminal acts and to determine the effectiveness of the implementation of inmate coaching at the Class II Langkat Narcotics Correctional Institution. This research was conducted at the Class II Langkat Narcotics Penitentiary. The data obtained then processed and analyzed descriptively qualitative that is where the data is collected, compiled, interpreted, and analyzed so as to provide a complete description in accordance with the problem at hand. The results showed that (1) Implementation of Coaching in Correctional Institution Narcotics Class II Langkat implemented in several stages including the initial stage, the advanced stage and the final stage. In the early stages include personality development and independence, in the advanced stage there is an assimilation stage where the inmate is entitled to leave before release or parole. at this stage also implemented social work assimilation which aims that if the inmate later has been released then he is not ostracized by the community and does not repeat the crime again. This final stage of coaching will be given parole for prisoners who have met the requirements. (2) The implementation of inmate coaching at the Class II Langkat Narcotics Penitentiary has been going well but has not been able to run effectively. This is because the implementation of coaching is not classified based on the crime, which means that the coaching carried out on narcotics and non-narcotics prisoners is equalized.
PENERAPAN MODEL PEMBELAJARAN KOOPERATIF TIPE NUMBERED HEADS TOGETHER (NHT) UNTUK MENINGKATKAN PRESTASI BELAJAR SISWA KELAS XII - 5 SEMESTER GENAP TAHUN PELAJARAN 2021/2022 SMA NEGERI 2 PENAJAM PASER UTARA
Authors: Tasa Indo 
Published: December 2023

Penelitian Tindakan Kelas (PTK) ini dilandasi adanya masalah pembelajaran siswa mudah jenuh, kurang konsentrasi dalam mengikuti pembelejaran Ekonomi kelas XII-IPS-5. Tujuan penelitiannya untuk meingkatkan prestasi belajar siswa pada ”standar kompetensi mendeskripsikan akuntansi sebagai sistem informasi” menggunakan model pembelajaran Number Heads Together (NHT).penggunaan model ini diyakini dapat diterapkan untuk mencapai tujuan pembelajaran yang menghasilkan pengalaman belajar berfikir kritis, kritis dalam menerapkan pemecahan masalah dengan kreatif, inovatif dan sikap terbuka dalam suasana pembelajaran tatap muka. Merode PTK ini menggunakan 2 (dua) alur siklus pembelajaran, masing-masing siklus terdiri dari 4 (empat) tahapan perencanaan, pelaksanaan, pengamatan dan refleksi. Langkah pelaksanaan pembelajaran model NHT terdiri dari 4 langkah (1) Penomoran (numbering) (2) Pengajuan Pertanyaan, (3) Berpikir Bersama (Head Together), (4) pemberian jawaban. Instumen PTK ini : (1) Lembar observasi, (2) Tes (3) Dokumentasi dan (4) Angket. Hasil Penelitian Siklus I rata-rata pencapaian prestasi belajar siswa siklus I sebesar 67,20 persen yaitu 69,00 persen sudah tuntas. Belum tuntas 31,00 persen. Perolehan nilai rata-rata siklus II sebesar 74,00 persen yaitu 96,00 persen sudah tuntas sedangkan belum tungtas sebesar 4,00 persen belum tuntas: 1 orang. Penerapan model NHT sebesar : 15 persen cukup, sebesar 73 persen baik. Serta 12 persen amat baik, Kesimpulan PTK ini “Psenerapan model pembelajaran kooperatif tipe Numbered Heads Together dapat meningkatkan prestasi belajar siswa ditinjau dari hasil belajarnya, sedangkan keaktifannya dalam mengikuti pelajaran ekonomi.
Desain Dan Implementasi Quadcopter Pada Pengaplikasian Dropping Kit Dengan Menggunakan Metode Blob Detection
Authors: Paksi Pratama Muhammad Dwi , Safitri Hari Kurnia , Yulianto Yulianto 
Published: December 2023

Quadcopter adalah sebuah wahana tanpa awak (Unmanned Aerial Vehicle) yang saat ini sedang dikembangkan dan sangat berguna dalam berbagai bidang. Quadcopter masih sulit untuk dioprasikan yaitu salah satunya menjaga agar tetap stabil saat menjalankan misi dalam Kontes Robot Terbang yaitu menjatuhkan kit. Sebagai langkah selanjutnya, metode yang akan digunakan Blob detection dengan menggunakan library openCV untuk mempermudah melakukan misi dropping dengan mendeteksi warna yang dibantu oleh optical flow sensor yang bertujuan untuk menstabilkan gerakan roll dan pitch dan juga sensor lidar yang bertujuan untuk mengatur jarak ketinggian Quadcopter. Dan semua pemrosesan tersebut diproses melalui GCS (Ground Controll Station) atau laptop secara otomatis dengan memanfaatkan kamera FPV sebagai objek pengambilan gambar. Hasil penelitian menunjukkan bahwa akurasi sensor lidar sebagai sensor ketinggian dari Quadcopter mampu mendeteksi blob diposisi ketinggian 2.5 meter dan hasil error dari lidar mendapatkan hasil error sebesar 15,94% dari total ketinggian mulai dari 0.5 meter sampai dengan 3 meter. Sehingga total akurasi dari keakuratan Quadcopter untuk melakukan dropping sebesar 84,06% dari ketinggian tersebut.
Análisis epidemiológico de las intervenciones de prevención de la Covid-19 en la provincia de Napo, Ecuador
Authors: Llangarí Cujilema Jorge Luis , Granja Muñoz Jonathan Manuel , Rodriguez Salinas Miriam Consuelo , Llangari Tzaqui Luis Alberto , Soria Londo Juan Pablo 
Published: December 2023

Los análisis epidemiológicos de las intervenciones de prevención de la COVID-19 durante los años de mayor propagación y mortalidad, 2019, 2020 y 2021, fueron acciones fundamentales en la comprensión y evaluación de la eficacia de las medidas implementadas para controlar la propagación de esta enfermedad. En el Ecuador, como en el resto de los países, estos resultaron útiles para el estudio de cómo diferentes medidas y estrategias afectaron a la transmisión del virus SARS-CoV-2 en una población determinada. Esto implicó la evaluación de la efectividad de intervenciones como el distanciamiento social, el uso de mascarillas, la vacunación y el rastreo de contactos. En la investigación se realizó un análisis epidemiológico de las intervenciones de prevención de la COVID-19 en la provincia de Napo, Ecuador. El estudio tuvo un alcance descriptivo, basado en una intervención de salud. Su diseño fue experimental, de tipo pre-intervención y post-intervención, con corte longitudinal, y enfoque cuantitativo. Los sujetos de estudio fueron 104 habitantes de la parroquia rural Puerto Misahuallí, parte del cantón Tena, perteneciente a la provincia de Napo, en Ecuador. El instrumento aplicado fue una entrevista. Los resultados obtenidos permiten concluir que las principales sintomatologías clínicas de los pacientes entrevistados fueron la fiebre, tos seca, anosmia y cefalea. Así mismo, las principales comorbilidades presentadas fueron la diabetes, hipertensión arterial y las enfermedades hepáticas. Además, se encontró que las bacterias Klebsiella pneumoniae (n=25; 47.16%), Pseudomonas aeruginosa (n=7; 13.20%) y Gram positivas Staphylococcus aureus (n=4; 7.56%) fueron los más prevalentes en las muestras de esputo y exudados faríngeos realizados a los pacientes. Por último, en la post-intervención los entrevistados coincidieron en que las medidas que más aplicaron durante este periodo para evitar la propagación de la enfermedad fueron el uso de la mascarilla (n=45; 84.9%), la disposición de alcohol en su domicilio (n=45; 84.9%), el lavado de manos frecuente (n=40; 75.5%) y la protección de la boca y la nariz con la asistencia de la flexión del codo al toser o estornudar (n=50; 94.3%).
Musical Creation Uma Yuga | Tabuh Kreasi Uma Yuga
Authors: Hartawan Wayan Aldy Arya 
Published: December 2023

Upaya menjaga lahan persawahan dari alih fungsi lahan, kesuciann dan kelestarian Subak sebagai lembaga tradisional yang dijiwai sebagai menyangga keberadaan Budaya Bali oleh agama Hindu, bagi warga masyarakat yang menodai kesucian sawah, akan diberikan sanksi yang sesuai. Penulis ingin artikel ini mempunyai eksistensi di mata masyarakat yang memandang sawah sebelah mata. Budayawan yang bernama I Gede Anom Ranuwara, beliau menegaskan bahwa “Subak Sawah dalam Bahasa Bali disebut dengan Carik merupakan arti dari sebuah titik atau gecek dalam Aksara Bali, yang diartikan sebagai titik yang tidak boleh di sentuh oleh orang tidak bertanggung jawab karena telah memperjual belikan lahan sawah terhadap investor yang akan dijadikan bangunan berupa rumah, gedung perkantoran. Pada proses kreativitas penggarapan karya ini, penata menemukan karakter tradisi yang melekat dan bisa diolah berbagai pola pada instrumen gong kebyar, yaitu pola gambang, penata memilih pola ini karena memiliki eksistensi yang tinggi di kalangan anak muda yang suka mendengarkan pola yang asik ketika diolah menjadi aransemen baru. Perbaharuan yang baru menjadi tolak ukur dengan kebudayaan yang baru bagi masyarakat Bali, contoh kecilnya ialah sawah yang kini banyak pembaharuan menjadi gedung-gedung baru, yang berdampak keras bagi masyarakat luas.
Accounting, Finance and Digital Marketing Education for Business Groups in Gombak Village, Kuala Lumpur, Malaysia
Authors: Ibrahim Fifi Nurafifah , Sutiawati Sutiawati , Rosmawati Rosmawati 
Published: December 2023

In escalating corporate competition, an essential strategy for Micro, Small, and Medium Enterprises (MSMEs) is adopting effective financial record management practices and efficient marketing techniques. Accounting is a methodical process encompassing the recording, classification, consolidation, manipulation, and communication of financial information, transactions, and events. The main aim of this endeavor is to present information in a manner that may be easily understood by persons who depend on it for making well-informed decisions and serving many other objectives. The application of accounting is an essential instrument in aiding financial planning and administration for business professionals. Moreover, the integration of technology facilitates the amplification of product marketing endeavors, enabling a broader outreach to a more comprehensive demographic of consumers. The program offers educational resources and assistance about accounting and finance for business entities, with a specific focus on micro, small, and medium enterprises (MSMEs). Furthermore, the company provides advisory services in accounting, finance, and digital marketing. The main aim of this activity is to impart knowledge to individuals regarding accounting concepts, furnish insights on financial record-keeping for commercial entities, and assist with digital marketing tactics. The favorable and enthusiastic feedback provided by the participants serves as clear evidence of the achieved outcomes. The service activity technique entails the active participation of individuals in communicative exchanges, characterized by question-and-answer sessions and sharing personal thoughts and experiences. Participating in such endeavors bestows notable benefits upon individuals involved in partnerships. In addition to fulfilling their domestic responsibilities, women often participate in many entrepreneurial pursuits, such as culinary ventures. As a result, individuals gain significant proficiency in managing and distinguishing financial documents about both personal and professional domains. The service team demonstrates its intention to sustain these endeavors, which span a wide range of matters, including providing basic accounting advising services and simple family financial record-keeping.
Habilidades Blandas: una respuesta para la mejora de la atención de profesionales de la salud
Authors: Vargas Rafael , Zaldivar Acosta Marisa 
Published: December 2023

The prevalence of chronic diseases such as diabetes and obesity is increasing in Yucatán, México. One of the main factors is the low adherence rate to treatment, which demands that healthcare professionals be highly trained to face this challenge. The requirements in the training of healthcare personnel, the development of soft skills or interpersonal skills stands out as a key characteristic. These skills are not estimated in formal education but are acquired through experience. However, they can be taught and will enable professionals to provide comprehensive, patient-centered care. Soft skills such as empathy, effective communication and collaborative work will enable healthcare professionals to identify areas of opportunity where they can intervene to improve the patient's health.
La prevalencia de enfermedades crónicas no transmisibles como la diabetes y la obesidad está en aumento en Yucatán, México. Uno de los principales factores es el bajo índice de adherencia al tratamiento, el cual exige que los profesionales de la salud estén altamente capacitados para hacer frente a este reto. Una de las exigencias en la formación del personal sanitario, se encuentra como principal característica, el desarrollo de habilidades blandas o soft skills, las cuales no son estimadas en el proceso de enseñanza formal, sino que se dan a través de la experiencia. Sin embargo, son educables y permiten que los profesionales ofrezcan un servicio integral que sea centrado en el trabajo en la atención del paciente y su contexto. Las habilidades blandas como la empatía, la comunicación efectiva y el trabajo colaborativo harán posible que el profesional de salud detecte las áreas de oportunidad en donde se puede intervenir para mejorar la adherencia al tratamiento y que ésta se traduzca en la mejora de la salud del paciente.
A prevalência de doenças crônicas como diabetes e obesidade está aumentando em Yucatán, México. Um dos principais fatores é a baixa adesão ao tratamento, o que exige que os profissionais de saúde estejam altamente capacitados para enfrentar esse desafio. As exigências na formação dos profissionais de saúde, o desenvolvimento de soft skills ou habilidades interpessoais destaca-se como uma característica fundamental. Essas habilidades não são estimadas na educação formal, mas são adquiridas através da experiência. No entanto, eles podem ser ensinados e capacitarão os profissionais a fornecer cuidados abrangentes e centrados no paciente. Soft skills como empatia, comunicação eficaz e trabalho colaborativo permitirão aos profissionais de saúde identificar áreas de oportunidade onde podem intervir para melhorar a saúde do paciente.
Estrategias educativas para la tolerancia a la incertidumbre en estudiantes y profesionales sanitarios: Revisión sistemática.
Authors: Infante Guedes Aday , Quintana Montesdeoca María del Pino , Etopa Bitata María Del Pilar , Álamo Arce Daniel David 
Published: December 2023

In recent decades, interest in uncertainty tolerance (IT) in health professionals has increased. Poor ability to tolerate uncertainty has been linked to higher levels of stress and increased likelihood of burnout syndrome. However, IT is not considered in the health professions curriculum, and its presence is relegated to the hidden curriculum. It is necessary to know what educational strategies can be helpful for teachers to address IT in future professionals. This review aims to identify these educational strategies and their effectiveness. A search was carried out in the databases PubMed, Scopus, and Cinahl, and after applying a screening process, seven articles were selected and finally analysed. The results have identified three models of educational strategies: strategies based on visual thinking, strategies based on interaction with animals, and conventional educational strategies. We conclude by highlighting, on the one hand, that no strategy has shown greater efficacy than the rest and, on the other hand, IT has been studied, mainly in the medical community. In the future, research of higher quality and oriented to all health professions must be carried out.
En las últimas décadas, el interés por la tolerancia a la incertidumbre (TI) en los profesionales de la salud ha ido en aumento. Una pobre capacidad de tolerar la incertidumbre se ha relacionado con mayores niveles de estrés y más probabilidades de padecer síndrome de burnout. Sin embargo, la TI no es considerada explícitamente en los currículos de las profesiones sanitarias siendo relegada su presencia al currículo oculto. Se hace necesario conocer que estrategias educativas pueden ser de utilidad al docente para abordar la TI en los futuros profesionales. La presente revisión tiene como objetivo identificar dichas estrategias educativas y cuál es su efectividad. Se realizó una búsqueda en las bases de datos “Pubmed”, “Scopus” y Cinahl” y tras aplicar un proceso de cribado, se seleccionaron 7 artículos que fueron analizados finalmente. Los resultados han identificado 3 modelos de estrategias educativas: “estrategias basadas en pensamiento visual”, “estrategias basadas en interacción con animales” y “estrategias educativas convencionales”. Concluimos destacando, por un lado, que ninguna estrategia ha mostrado mayor eficacia frente al resto y, por otro lado, la TI ha sido estudiada, fundamentalmente en el colectivo médico. Es importante que en un futuro se realicen investigaciones de mayor calidad y orientadas a todas las profesiones sanitarias.