bluuebunny/crossref_metadata_2025_split huggingface dataset:
Peran Brand Ambassador dalam Meningkatkan Brand Awareness pada Produk Shampoo Pantene
Authors: Rizkya Hantoro Naditha , Yulianita Neni 
Published: February 2024

The focus of this research is to analyze the role of brand ambassadors in building brand awareness on YouTube Pantene Indonesia ads, especially on Pantene shampoo products. This research seeks to understand the contribution made by the brand ambassador, namely KeanuAGL, in increasing consumer awareness of the Pantene brand through advertisements displayed on the YouTube platform. Researchers used qualitative research methods with a case study approach. Data collection was carried out through several techniques, including in-depth interviews with research subjects, namely KeanuAGL fans who are the target audience for Pantene advertisements, observation of advertisements on the YouTube platform involving KeanuAGL brand ambassadors, literature studies, and online data searches to obtain information related to the subject. study. The results of the study show that the role of brand ambassador KeanuAGL in Pantene Indonesia YouTube ads plays an important role in building brand awareness. His presence provides a positive association between the Pantene brand and KeanuAGL's popularity and influence as a well-known celebrity and influencer. KeanuAGL effectively represents the Pantene brand by communicating the values and benefits of its products to the target audience.
Keywords: Marketing Communications, Brand Ambassador, Brand Awareness, Advertising
Pengembangan Usaha Masyarakat Melalui Pelatihan Inovasi Produk Berbahan dasar Tepung Tempe sebagai pengganti Tepung Terigu di Desa Setiamekar
Authors: Dhiani Dhiani , Farrah Farrah , Suesilowati Suesilowati 
Published: February 2024

To Improfing knowledge among Micro, Small Medium Enterprise (MSMEs) actors in Setiamekar Village, Tambun Selatan District, Bekasi toward using of tempeh as a profitable business opportunity, they also need to improve knowledge about other products that using tempeh as the basic ingredient. The methods used include socialization, mentoring, and practice in creating innovative processed tempeh products. This type of product is produced from the basic ingredient of tempeh which will later be transformed into tempeh flour and will be processed into a variety of snacks that are delicious, healthy, attractive and have sales value, namely Gluten Free Brownies Cookies. The result of the training activities carried out is the success of MSMEs in Setiamekar Village in processing innovative and creative products that use tempeh as the basic ingredient as a profitable business opportunity, increasing the selling value of tempeh, and as an effort to extend the shelf life of tempeh.
Keywords: Tempeh Flour, MSMEs, Gluten Free Diet, Product Innovation Training
Pengaruh Social Media Marketing terhadap Brand Awareness, Brand Image dan Brand Loyalty Pesona Indonesia
Authors: Swimbawa Made Krisnantha , M. Lemy Diena 
Published: February 2024

This research aims to investigate the influence of Social Media Marketing (SMM) on Brand Awareness, Brand Image and Brand Loyalty of Pesona Indonesia. Quantitative methods with regression analysis were used to analyze data obtained from respondents involved in the use of social media related to Pesona Indonesia. Data collection was carried out through questionnaires distributed online to respondents who had interacted with Pesona Indonesia content on various social media platforms. The independent variables in this research are marketing activities on social media such as the number of posts, interactions and type of content shared. Meanwhile, the dependent variable consists of Brand Awareness, Brand Image, and Brand Loyalty which are measured through questions related to the respondents' awareness, perception, and level of loyalty to the Pesona Indonesia brand. The results of the regression analysis show that there is a significant positive influence between the use of Social Media Marketing and Brand Awareness, Brand Image and Brand Loyalty of Pesona Indonesia. It was found that the more active Pesona Indonesia was in interacting and sharing content on social media, the higher the level of consumer awareness, perception and loyalty towards the brand. This research provides an important contribution in understanding the role of Social Media Marketing in influencing brand image, awareness and consumer loyalty towards Pesona Indonesia. The practical implications of this research can help brand managers to plan more effective marketing strategies on social media platforms to increase consumer awareness, image and loyalty to the Pesona Indonesia brand.
Keywords: Social Media Marketing, Brand Awareness, Brand Image, Brand Loyalty
Pengaruh Kualitas Layanan terhadap Kepuasan Pasien dan Citra Institusi pada Rsud Kabupaten Wakatobi
Authors: Muhammad Syafaruddin La Ode , Daulani Ahmad 
Published: February 2024

The objectives of this research are: 1) Testing the influence of service quality on patient satisfaction at the Wakatobi District Hospital; 2) Testing the influence of patient satisfaction on the image of the institution at the Wakatobi District Hospital; 3) Testing the influence of service quality on the image of the institution at the Wakatobi Regency Regional Hospital; 4) Testing the influence of Patient Satisfaction as an intervening variable on Service Quality and Institutional Image at Wakatobi District Hospital. The population in this study were patients and families of patients at the Wakatobi District Hospital. The sample taken was determined to be 68 people. The sampling method used is purposive random sample, namely a sample selection technique based on certain criteria. The data collection technique used was a questionnaire. Data analysis techniques use descriptive analysis, validity testing, reliability testing, hypothesis testing and direct and indirect influence testing using the Structural Equation Modeling (SEM) concept with the Smart PLS (Partial Least Square) program. The result showed that: 1) Service quality has a significant positive effect on patient satisfaction at the Wakatobi district hospital, showing the original sample estimate value between the influence of service quality on satisfaction of 0.742 and a positive value. 2) Patient satisfaction has a significant positive effect on the image of the institution at the Wakatobi District Hospital. 3) Service quality has a significant positive effect on the image of the institution at the Wakatobi District Hospital. The calculated T-value of 1.727 is greater than the T-table of 1.668. 4) Patient Satisfaction as an intervening variable has a dominant influence on Service Quality and Institutional Image at the Wakatobi District Regional Hospital.
Keywords: Learning Herbal Drink, Community Service, Community Business Opportunities
Peran Farmasi Klinis dalam Meningkatkan Keamanan Penggunaan Obat pada Pasien Geriatri : Tinjauan Literatur
Authors: Hapsari Estuningtyas Ayu , Al Farisi Taufiq , Aprilia Sinta Riska 
Published: February 2024

With the aging population increasing worldwide, attention to the safety of drug use in geriatric patients is becoming increasingly important. Through a better understanding of the role of clinical pharmacy in this context, it is hoped that more effective strategies can be found to improve the quality of drug care for the geriatric population, thereby providing maximum benefits for patients' health and quality of life. Thus, the aim of this literature observation is to dig deeper into the role of clinical pharmacy in improving the safety of drug use in geriatric patients (Javier, 2023). The aim of exploring relevant literature, we can innovate approaches that have been proven effective, as well as identify challenges and opportunities in optimizing the role of clinical pharmacy in the care of geriatric patients (Annisa, 2012), adjusting doses based on physiological factors related to age, and providing education to patients and families about the correct use of drugs (Sari, 2015). Literature studies suggest that clinical pharmacy interventions, such as thorough medication review, drug counseling, and identification of potential drug interactions, can reduce the risk of side effects and increase patient compliance with drug therapy. Apart from that, health team collaboration between clinical pharmacists, doctors and nurses is also an important factor in ensuring the safe use of drugs in geriatric patients (Karnova, 2020).
Keywords: Clinical Pharmacy, Safety of Drug Use, Geriatric Patients, Literature Review.
Pelatihan Pembuatan Minuman Jawor (Jahe Wortel) sebagai Peluang Usaha Masyarakat di Desa Ciberuem Kecamatan Cisarua Bogor
Authors: Sari Wardhani Hilda , Ardi Noegraha Rosandi , Sari Harsanti Pradnya , Farrah Farrah 
Published: February 2024

The purpose of this research is to provide training on innovations in making drinks from carrots to the people of Cibeureum village, Cisarua - Bogor. The method used ABCD (Asset Based Community) to maximize the potential assets, which includes individual assets, communities, infrastructure, community, et al. The the activity of making Jawor Drink (Ginger Carrot) as a business opportunity for the community in Ciberuem Village, Cisarua District, Bogor, is a training method. Pertiwi University Tourism students as instructors provide ideas and also training to the community to turn agricultural products into business opportunities that can help economic development. The people of Cibeureum village are very enthusiastic about the new innovation developed by Pertiwi University students regarding drinks made from carrots. Jawor drink is believed to be a new drink innovation that can be enjoyed in Cibeureum village which has cool weather qualities.
Keywords: Learning Herbal Drink, Community Service, Community Business Opportunities
Strategy of Islamic Religious Instructors in Religious Development of the Da'wah Village Community at Punggur District
Authors: Susilowati Indah , Mukmin Hasan , Rosidi Rosidi , Nopryana Rahmah Dwi 
Published: February 2024

Islamic religious counselors generally engage in oral preaching. However, the needs of the community are not limited to intellectual and spiritual aspects alone, thus requiring a developmental strategy in the form of actions or initiatives. This research discusses the strategies employed by Islamic religious counselors in empowering the community of Kampung Dakwah in the Punggur District of Central Lampung Regency. The study aims to analyze the strategies of Islamic religious counselors, identify challenges, and examine the outcomes achieved through the implementation of the strategies used by Islamic religious counselors in empowering the community in Kampung Dakwah. This research is qualitative in nature and employs observation, interviews, and documentation as methods of data collection. The data sources are divided into two categories: primary data sources and secondary data sources, which will be analyzed using data triangulation and conclusion drawing methods. The findings of this research indicate that: (1) The strategies employed by Islamic Religious Counselors in community empowerment in Kampung Dakwah are carried out through stages of awareness raising, transformation of intellectual improvement, and strategy evaluation. (2) The challenges faced include the limited capability of religious counselors in the field of economic empowerment. (3) The outcomes achieved include the reduction of social issues, improved economic conditions for productive-aged poor families, and a decrease in illiteracy rates in reading the Quran in Kampung Dakwah.
Keywords: Strategy of Islamic Religious Instructors. Religious Counselor, Community Development
The Impact of Project-Based Learning Models on Improving Students' Value and Understanding on Natural Sciences Lessons
Authors: Maryani Dwi , Yunianto Aan , Murtiyasa Budi , Masduki Masduki 
Published: February 2024

In the era of independent learning, there was a low interest in and understanding of Natural Sciences (IPA) subjects among students. The project-based learning model emerged as an alternative to overcoming these constraints. So researchers want to know the impact of project-based learning in primary schools. The method used is pre-experimental quantitative, with the design as follows: taking samples, pretest, providing guidance, post-test after guidance, looking for the average value of the pretest and post-test, and T test results. The research was conducted at Surakarta Basic School with a 30th grade student. Types of bound variables are the values and understanding of students in the V class of Natural Sciences (IPA) and project-based free learning variables. Collecting techniques with post-test and post-test as well as data analysis with pairs of T tests. Research finds that project-based learning models have an influence on elementary school students in the fifth grade in natural science subjects (IPA). Based on the analysis, results show that t hitung > t table (2.977 > 1.6991) means there are significant differences, so the project-based learning model has an influence on value and understanding.
Keywords: Impact of Project-Based Learning, Project-Based Learning Models, Improving Students' Value
OPTIMALISASI FILE RAW PADA GAMBAR BACKLIGHT DENGAN MENERAPKAN TEKNIK EDITING HIGH DYNAMIC RANGE (HDR)
Authors: Dhimas Adi Satria Dhimas , Hadi Purwanto Ibnu , Asti Astuti Ika 
Published: February 2024

File RAW merupakan salah satu file yang dihasilkan oleh kamera digital selain file JPG atau HEIF, File RAW memiliki data bit pixel yang lebih tinggi dari JPG. Data bit tersebut digunakan untuk melakukan pengolahan gambar dari segi pencahayaan dan pewarnaan.Dalam Fotografi, Gambar Backlight merupakan visualisasi bentuk foto yang mengarahkan pencahayaan langsung mengarah ke kamera, pada kasus ini umumnya didapatkan gambar dengan pencahayaan shadow dan highlight yang tidak merata. Pada penelitian ini, akan dilakukan pengujian untuk mengoptimalkan kemampuan file RAW dalam menghasilkan file HDR dalam studi kasus gambar backlight. Pengujian akan dilakukan dengan metode eksplorasi dengan pengambil banyak sample gambar fotografi backlight, dan melakukan pengolahan file RAW menggunakan berbagai perangkat lunak dari berbagai platform, sehingga akan menghasilkan parameter dalam mengoptimasi file RAW tersebut.
Kata Kunci : High Dynamic Range; RAW; Gambar; Backlight; Kamera
PEMBANGUNAN INFRASTRUKTUR JARINGAN FIBER OPTIC JALUR UDARA PT. WISUANDHA NETWORK GLOBALINDO DI KABUPATEN BULELENG
Authors: Purbodiningrat RA Enten Rahindrasti , I Nyoman Yudi Anggara Wijaya  , I Gede Juliana Eka Putra  
Published: February 2024

Dalam menghadapi pertumbuhan internet yang pesat di Bali, PT Wisuandha Network Globalindo memandang perlunya membangun infrastruktur jaringan fiber optic sendiri sebagai langkah strategis untuk mengatasi tuntutan bandwidth yang semakin tinggi dan meningkatkan kestabilan jaringan. Sebagai perusahaan penyedia jasa internet yang berkomitmen, mereka mengambil inisiatif untuk mengajukan perizinan pembangunan infrastruktur jaringan fiber optic dengan jalur udara. Untuk mencapai tujuan proyek, PT Wisuandha Network Globalindo akan melibatkan semua pihak terkait, mematuhi regulasi yang berlaku, dan memastikan keandalan serta keamanan infrastruktur yang dibangun. Dengan memanfaatkan skema perizinan yang telah diterapkan di Kabupaten Buleleng, diharapkan proyek ini dapat meningkatkan akses internet yang handal, memperkuat konektivitas, dan mendukung pertumbuhan teknologi informasi di Bali. Fokus utama proyek adalah pada analisis hasil pelaksanaan, termasuk penyesuaian teknis yang diperlukan dan kesesuaian proses dengan timeline. Meskipun mengalami perubahan signifikan selama pelaksanaan, proyek berhasil diimplementasikan sesuai regulasi dengan perbedaan rute jalur awal dan akhir, melibatkan 9 ruas jalan, 42 tiang, dan panjang tarikan sepanjang 5.052 meter dalam waktu total 10 bulan.
SISTEM MONITORING SPEED SETTING PADA ROLLER MIXER BERBASIS MIKROKONTROLER ARDUINO UNO
Authors: Sijabat Salomo , Andany Arif 
Published: February 2024

Roller mixer is a laboratory tool that serves to mix blood samples and reagents. In this case, the substances that are mixed are blood and anti-clotting agents (coagulants). In the process of mixing the blood, the timer and the rotational value of the motor are set by the selector switch. The design of the speed setting of the roller mixer tool is made so that the user can control and monitor how much the value of the motor speed used is displayed on the 16x2 LCD display. This research will be conducted at the Electronics Laboratory of Sari Mutiara University, Helvetia District, Medan City. This type of research method is experimental research, namely conducting direct experiments. The components in monitoring this tool are microcontroller, display, timer setting, speed setting and roller. After carrying out the research process on the design of this tool, the measurement results obtained from the Infrared Sensor are displayed on the LCD, with a minimum speed measurement of 36, Medium 38 and a maximum of 44 rpm. With a comparison from a thacometer with an average value of Minimum 44 Medium 54 and maximum 56.
EVALUATION OF PLATELET RICH PLASMA (PRP) PREPARATION PROCEDURE
Authors: Yuliandari Aisyara , Damhuri Prima Octafia , Margaretta Tiur Sherly , Priskilla Sarah Ester , Hartini H  
Published: February 2024

The success of PRP therapy in repairing tissue damage is influenced by the PRP preparation procedure. Currently, there’s no standardization of PRP preparation procedures, and various techniques are used, such as the use of anticoagulants and different centrifugation speeds. This study aimed to evaluating the PRP preparation procedures based on the centrifugations steps (single and double centrifugation) and the use of anticoagulants variation (sodium citrate, EDTA and ACD-A). This study was an experimental study and used blood samples from respondents. The selected respondents must meet inclusion and exclusion criteria. The treatment groups in this study were the single centrifugation group and the double centrifugation group. Each group will be divided into 3 subgroups with different anticoagulant usage (sodium citrate, EDTA and ACD-A). Statistical analysis results showed a significant difference in the mean platelet count in the sodium citrate , EDTA, ACD-A groups with single and double centrifugation steps. Evaluation of platelet preparation procedures in this study, a higher platelet count was obtained, specifically in the sodium citrate group (494 x 103 cells/µL), EDTA group (829.4 x 103 cells/µL), and ACD-A group (607.1 x 103 cells/µL), compared to single centrifugation in the sodium citrate group (354.8 x 103 cells/µL), EDTA group (408.1 x 103 cells/µL), and ACD-A group (390.6 x 103 cells/µL). The highest platelet count in PRP was achieved with the preparation procedure using EDTA as the anticoagulant with double centrifugation. Further research is necessary to evaluate PRP preparation procedures regarding the concentration of growth factors present in PRP.
OPTIMASI FORMULA LIPOSOM EKSTRAK ETANOL KULIT MARKISA UNGU (Passiflora edulis Sims) DENGAN METODE DESAIN FAKTORIAL
Authors: Chandra Devina , Suryani Monica , Tandiono Steven , Pasaribu Yusuf Gunawan 
Published: February 2024

Penghantaran obat mempengaruhi efek obat dalam tubuh menuju organ target, oleh karena itu diperlukan suatu sistem penghantaran obat seperti liposom. Pada pembuatan sediaan liposom membutuhkan optimasi formula pada lecithin dan kolesterol yang merupakan komponen utama pembuatan liposom. Tujuan penelitian ini adalah mengetahui formula liposom yang optimal dengan variasi lecithin dan kolesterol yang mempunyai efek paling bagus. Penelitian diawali dengan penyiapan dan identifikasi kulit markisa ungu, dilanjutkan dengan memformulasikan menjadi sediaan liposom, serta uji evaluasi mutu liposom. Hasil organoleptik menunjukkan kombinasi lecithin dan kolesterol bentuk cair dengan warna coklat pada F1(4000:40 mg) dan berwarna coklat muda pada F2 (4000:80 mg), F3 (7000:40 mg), dan F4 (7000:80 mg). Uji mutu liposom ekstrak kulit markisa ungu memiliki persentase efisiensi penjerapan yaitu 87,24, 80,45, 87,65, dan 80,74%; nilai ukuran partikel yaitu 733,31; 476,78; 157,03; dan 229,91 nm; nilai viskositas yaitu 1,67; 3,30; 3,79; dan 11,46 cPs; nilai daya sebar yaitu 8,83; 9,46; 8,43; dan 7,93 cm; nilai pH yaitu 5,53; 5,83; 5,56; dan 5,86. Kesimpulan pada penelitian ini didapatkan formula yang optimal pada sediaan liposom ekstrak kulit markisa ungu dengan perbandingan lecithin 7000 mg dan kolesterol 40 mg; serta F3 memiliki efek paling bagus mendekati prediksi mutu formula liposom yang optimal.
HUBUNGAN PELAYANAN INFORMASI OBAT (PIO) DENGANTINGKAT KEPUASAN PASIEN RAWAT JALAN DI PUSKESMAS KOTA MATSUM MEDAN
Authors: Sihombing Noveria Sinta Marito , Fitri Widya , Fikrih Rezzza 
Published: February 2024

Pelayanan Informasi Obat adalah kegiatan penyediaan dan pemberian informasi, rekomendasi obat yang independen, akurat, tidak bias, dan komprehensif yang dilakukan oleh farmasis kepada dokter, farmasis, perawat, profesi kesehatan lainnya serta pasien. Kepuasan pasien merupakan ukuran mutu pusat kesehatan nasional yang harus dicapai dan dipenuhi oleh fasilitas pelayanan kesehatan. Tujuan penelitian ini adalah untuk mengetahui hubungan pelayanan informasi obat dengan tingkat kepuasan pasien rawat jalan di Puskesmas Kota Matsum. Metode penelitian deskriptif kuantitatif dengan desain cross sectional. Pengumpulan data dilakukan dengan meyebarkan kuesioner kepada responden. Sampel dalam penelitian ini adalah pasien rawat jalan yang berobat di Puskesmas Kota Matsum Medan sejumlah 91 responden. Data di analisis secara deskriptif kuantitatif. Analisis data yang digunakan yaitu univariat dan bivariat yang digunakan untuk mengetahui hubungan antara pelayanan informasi obat dengan kepuasan pasien menggunakan metode analisis data Chi-Square. Hasil dan kesimpulan dari penelitian ini ialah uji statistik Chi-Square di dapatkan p-value 0,045 (p<0,05) menunjukkan bahwa terdapat hubungan Pelayanan Informasi Obat (PIO) dengan tingkat kepuasan pasien rawat jalan di Puskesmas Kota Matsum Medan. Distribusi frekuensi Pelayanan Informasi Obat dengan kategori baik sebanyak 50 responden (54.9%) dan tidak baik 41 responden (45,1%). Distribusi Frekuensi Kepuasan Pasien dengan kategori puas sebanyak 54 responden (59,3%) dan tidak puas 37 responden (40,7%).