bluuebunny/crossref_metadata_2025_split huggingface dataset:
Worldwide patterns in mythology echo the human expansion out of Africa
Authors: Delbrassine Hélios , Mezzavilla Massimo , Vallini Leonardo , Berezkin Yuri , Bortolini Eugenio , Tehrani Jamshid , Pagani Luca 
Published: January 2025

AbstractSimilarities between geographically distant mythological and folkloric traditions have been noted for a long time. With the elaboration of large banks of data describing the presence and absence of narrative motifs around the world, scholars have been able to statistically investigate their potential routes and mechanisms of diffusion. However, despite genetic data allowing for increasingly refined demographic movement inferences, few have integrated it into their models, and none at a global scale. In this work, we capitalise on the augmenting availability of modern and ancient genetic data and on Yuri E. Berezkin’s database of more than 2000 mythological motifs worldwide to investigate the mechanisms involved in generating their present-day distribution at a global scale. The direct combination of both kinds of evidence allows us to explore in more depth the respective influences of population movement and replacement versus cultural diffusion on motif transmission. Our results show that both processes have played important roles in shaping their present-day distribution. By leveraging available ancient DNA (aDNA) and deepening the temporal scale of the detected signals, we reveal that correlations between mythemes and genetic patterns can be traced back to population movements that pre-date the Last Glacial Maximum and go back to at least 38,000 years ago, and possibly even earlier to the human expansion out of Africa some 60,000 years ago. Our work shows the earliest evidence for the transmission of stories and storytelling in human history, and supports the joint use of cultural evolutionary theory and population genetics to illuminate the biocultural processes that shaped our species.
A spiking LIF model captures the role of Somatostatin and Parvalbumin neurons in generating oscillations in V1
Authors: Milea Dario , Meneghetti Nicolò , Mazzoni Alberto , Cataldo Enrico 
Published: January 2025

AbstractPurposeOscillations in the primary visual cortex of the mammalian brain have been demonstrated to arise from the balance between excitatory and inhibitory activity. Experimental studies suggest that different inhibitory neuron populations might make specific contributions to such oscillations, but the underlying mechanism has not yet been assessed.MethodsWe modified a standard excitatory-inhibitory spiking neuron model of layer 4 of the primary visual cortex and we investigated the effects on oscillations of the differentiation of inhibitory neurons in somatostatin and parvalbumin neurons.ResultsOur model reproduced the hypothesis that somatostatin and parvalbumin neurons are responsible for beta (15-25)Hz and gamma (40-70)Hz band oscillations, respectively.ConclusionTo date, this is the simplest model accounting for this phenomenon and could therefore be suited to study pathologies in which the two populations have specific roles, such as migraine.
The mediating role of coping strategies in the relationship between illness perception and quality of life among hashish users
Authors: Khattak Alam Zeb , Zaman Sabir , Shah Sajid Usman , Fatima  , Nazir Jannat , Abdullah Mudassar 
Published: January 2025

Purpose
Hashish consumption is one of the most widespread public health concerns due to its extensive use and high prevalence. This study aims to investigate the association between illness perception and quality of life among hashish users, while also assessing the mediating role of coping strategies.

Design/methodology/approach
Male hashish users’ with a mean age of 37.9 years (SD = 12.3) were screened from public and private addiction and rehabilitation centers in Districts Peshawar, Kohat and Karak. Data were collected through the Brief Illness Perception Questionnaire, the World Health Organization Quality of Life scale and the Brief Cope scale to assess illness perception, quality of life and coping strategies. Stepwise regression and mediation analysis were performed.

Findings
The findings suggest that illness perception has a significant reverse association with quality of life (r = −0.16, p < 0.01). However, coping strategies have a significantly positive association with quality of life (r = 0.51, p < 0.01) while subcategories, that is, problem-focused, emotion-focused and active avoidance coping were not significantly associated with quality of life.

Practical implications
Lower quality of life increases vulnerability to illness perception, and effective coping strategies improve quality of life. This study emphasizes the importance of addressing illness perception and enhancing coping strategies in interventions aimed at improving the quality of life for hashish users.

Originality/value
This novel view provide valuable insights for developing targeted interventions that enhance the well-being of hashish users by addressing both their psychological and behavioral aspects.
Engaging with AI in tourism: a key to enhancing smart experiences and emotional bonds
Authors: Chiengkul Watchara , Kumjorn Putthasak , Tantipanichkul Thanawat , Suphan Kittanathat 
Published: January 2025

PurposeThis study aims to explore how engagement with AI mediates the relationship between AI adoption in tourism and the resulting smart experiences, which ultimately foster both smart tourism love and perceived happiness among tourists.Design/methodology/approachData were collected from 622 domestic Thai tourists aged 19 and above who visited Khon Kaen Province within the past three months and used AI-powered tools for tourism. The hypothesised model was tested using structural equation modelling (SEM) through a two-step approach.FindingsThe study reveals that the successful integration of AI in tourism largely depends on the depth of tourists’ engagement with these technologies. Greater engagement fosters enriched smart experiences and stronger emotional bonds.Research limitations/implicationsThis study utilises the stimulus-organism-response (S-O-R) model to examine the impact of AI adoption on tourist behaviour, making substantial theoretical contributions to the expanding body of literature on AI in tourism.Practical implicationsTourism operators and policymakers should prioritise fostering meaningful engagement with AI technologies to enhance tourist experiences and strengthen emotional connections to destinations, aligning with Thailand’s digital transformation initiatives.Originality/valueThis study emphasises the crucial role of engagement with AI – rather than mere adoption – in shaping smart tourism experiences and emotional outcomes, thereby contributing to the literature on AI in tourism.
Nykaa ruling social media platform with UGC campaigns
Authors: Vaswani Chitra , Shah Prutha , Malodia Suresh , Kapoor Deepa 
Published: January 2025

Learning outcomes
The learning outcomes are as follows: understand the concept and importance of UGC in marketing campaigns; analyze the benefits and challenges of incorporating UGC as a marketing strategy; and evaluate the effectiveness of Nykaa's UGC marketing campaign.

Case overview/synopsis
The case focuses on Nykaa, India’s premier beauty and cosmetic e-commerce platform, and its innovative use of user-generated content (UGC) in social media marketing. Being a marketing intern, the objective is to critically evaluate the effectiveness of Nykaa’s UGC strategy compared to brand-generated content in terms of reach, engagement and brand attachment. The case examines the objectives behind Nykaa’s UGC campaign, which aimed to leverage authentic customer experiences to build trust, increase brand visibility and drive sales. Students will explore the reasons why Nykaa chose UGC as a marketing strategy. The case also delves into the challenges associated with implementing a UGC campaign. Additionally, the case highlights the role of social media platforms in facilitating UGC campaigns and explores the strategies adopted by Nykaa to encourage customers to participate actively. Students will evaluate the effectiveness of these strategies and their potential applicability to other industries and brands.

Complexity academic level
The teaching case is aimed at the students of postgraduate academic programs in the areas of knowledge of marketing, social media marketing and digital marketing. The case will help in understanding the user and brand-generated content and how to help companies with its solution.

Supplementary material
Teaching notes are available for educators only.

Subject code
CSS8: Marketing.
Unravelling the tapestry of struggle: an exploration of socio-economic challenges faced by internally displaced women in Bangladesh amidst the COVID-19 crisis
Authors: Jahid Anita , Rezvi Minhazur Rahman , Rahman Md. Masudur 
Published: January 2025

Purpose
This study aims to identify and analyse the gender-specific challenges encountered by internally displaced women (IDWs) in developing countries, focusing on Bangladesh within the distinctive backdrop of the COVID-19 pandemic. Furthermore, the paper recommends effective strategies to address and overcome these challenges.

Design/methodology/approach
This research, conducted by the PRISMA guidelines, investigated the socio-economic challenges of the pandemic for IDWs through a comprehensive analysis of diverse sources. These sources encompassed quantitative and qualitative studies, organisational reports, publications from UN agencies, the International Organisation for Migration, the International Labour Organisation, the World Health Organisation, case studies and newspaper articles.

Findings
This research sheds light on the impact of the COVID-19 crisis on IDWs, encompassing aspects such as safety, shelter, livelihood, household responsibilities, health support, external aid, domestic violence and childcare facilities. In addition, it emphasises the pivotal contributions of government organisations (GOs) and non-governmental organisations (NGOs) in ensuring the well-being and survival of IDWs.

Originality/value
This paper represents one of the initial endeavours in exploring the socio-economic challenges of the COVID-19 pandemic on IDWs. Moreover, it highlights the significance of tailored gender-specific assistance for IDWs in challenging circumstances. Researchers, policymakers, GOs and NGOs can leverage the insights gleaned from this study to enhance the socio-economic well-being of IDWs.
College NIL athletes as social media influencers: examining sports vs lifestyle posts on consumer perceptions
Authors: Schartel Dunn Stephanie G. , Nisbett Gwendelyn S. 
Published: January 2025

PurposeInfluencer marketing is a significant element in modern marketing. Both influencer marketing and college athletics are billion-dollar industries. As the two collide in the wake of college name, image or likeness (NIL) regulations, allowing for NIL athletes to monetize themselves and their personal brands, it is important to evaluate the implications of NIL influencers. This paper specifically examines whether sports-themed posts differ from lifestyle posts in terms of consumer perceptions.Design/methodology/approachExperimental design was used to explore the impact that NIL influencer source attributes have on audiences’ consumer attitudes. Participants (N = 222) viewed Instagram posts of four of the top NIL-earning athletes (two men and two women athletes) from 2023. Perceptions of the posts were examined under two collapsed conditions: sports-themed posts focusing on athletic pursuits and lifestyle posts that focused on lifestyle. Participants answered questions concerning credibility, wishful identification, homophily and behavioral intention.FindingsSports-themed content was regarded as more credible and linked to greater behavioral intentions, including intent to engage on social media and intent to purchase an endorsed product when compared with more traditional lifestyle posts. Both homophily and wishful identification play an important mediating role in the processing of influencer content.Originality/valueGiven the recency of NIL regulations, this research focuses on the underexplored topic of college athletes as endorsers. Understanding the type of posts that elicit greater behavioral intentions has marketing implications for a wide variety of organizations interested in partnership opportunities with NIL athletes.
Mechanism analysis and structural design of parallel-driven hydraulic wrist joint
Authors: Tao Zhenguo , Li Xu , Feng Haibo , Zhang Songyuan , Fu Yili 
Published: January 2025

Purpose
This study aims to design a novel 3 degree-of-freedom parallel-driven hydraulic wrist (PHW) joint, characterized by a compact structure, heavy payload capacity and spherical workspace.

Design/methodology/approach
In this paper, the kinematics and dynamics mathematical model of PHW is analyzed based on the closed-loop vector method, screw theory and virtual work principle. And the key parameters of PHW are determined based on the singularity analysis. The integrated design method of hydraulic and mechanical systems is used, thereby enabling a hose-less configuration that fosters a low-leakage hydraulic system structure with reduced self-weight. Additionally, this research proposed a dynamic nonlinear compensation control methodology predicated on a payload model to enhance the stability and precision of trajectory tracking for PHW. Finally, several experiments have been conducted to evaluate and validate the performance of the proposed approach and the payload capacity of PHW.

Findings
Experiment results show that PHW has a payload-to-self-weight ratio of 4(payload 14 kg with self-weight 3.5 kg) under supply pressure 7 MPa. The experimental assessment of payload capacity substantiates the efficacy of the dynamic nonlinear compensation control method for PHW. Remarkably, the trajectory tracking errors for PHW remain under 0.03 rad, even when subjected to payloads of 10.5 and 14 kg.

Originality/value
This study presents an effective parallel hydraulic-driven wrist structure. This parallel structure provides a spherical workspace with flexible motion, and larger payload capacity compared with the existing robot wrist.
Global taxation issues in cryptocurrencies – a synthesis of literature and future research agenda
Authors: Bhullar Pritpal Singh , Joshi Mahesh , Sharma Sharad , Phan Duc Hong Thi , Nguyen Anh Lan 
Published: January 2025

PurposeThe purpose of the current study is to contribute to the existing body of knowledge by understanding the rationale, benefits and consequences of taxing cryptocurrency transactions. This study investigates where taxation and cryptocurrencies meet from an investment standpoint.Design/methodology/approachA comprehensive bibliometric study was conducted to offer a thorough examination of the published literature in the last decade pertaining to the intersection of cryptocurrencies and taxation across nations. This study provides an analysis of citation patterns, prominent authors, publication trends and thematic clusters by applying VOSviewer and R-studio.FindingsThe results indicate a tendency in the existing literature to address the taxes concerns associated with cryptocurrency transactions. The findings demonstrate that cryptocurrency taxation discrepancies across countries create tax evasion, transaction risks and market uncertainties.Practical implicationsThe report provides a theoretical framework for policymakers and financial experts to create a global cryptocurrency tax regime. The study emphasizes the need to incorporate technology start-ups to mitigate public safety and security risks, strengthen financial systems and provide regulators with necessary supervision.Originality/valueThe study provides an extensive on taxation issues such as tax evasion and money laundering in the context of cryptocurrency. There has been no prior effort to explore this research domain so deeply and provide comprehensive details on cryptocurrency.
Unpacking elitism: a comprehensive review of accounting ethics education research (1970–2023)
Authors: Nguyen Lan Anh , Dellaportas Steven , Phan Duc Hong Thi 
Published: January 2025

PurposeThis study aims to examine the literature on accounting ethics education to capture and synthesise the characteristics of scholars dedicated to this area of research.Design/methodology/approachUsing a combination of PRISMA systematic literature review methods and research profiling, the study collects a sample frame consisting of 278 articles published in peer-reviewed academic journals from 1970 to 2023. The articles were analysed to identify key authors of accounting ethics education research, the institutions conducting this research and the journals publishing this research.FindingsThe results indicate that research in accounting ethics education is not dominated by any single institution but is distributed across 225 institutions in 36 countries, with a significant concentration in the United States. Additionally, most articles were published in accounting or business journals, rather than in education-focused journals.Research limitations/implicationsThe findings provide insights into the ranking of researchers in accounting ethics education and establish benchmarks among the institutions involved in this research area. Further studies could explore the implications of these findings on future research directions.Practical implicationsThis study offers valuable information for academics and institutions seeking to understand the landscape of accounting ethics education research and highlights areas for potential collaboration and development.Originality/valueThis paper addresses a gap in the literature by providing a comprehensive synthesis of the existing research on accounting ethics education and the scholarly community surrounding it.
Grit and individual entrepreneurial orientation: are passion and perseverance the basis for entrepreneurial performance?
Authors: Bittencourt Bruno Anicet , Milleto Lucca , Avila Freischlag Bruno Luis 
Published: January 2025

Purpose
This paper aims to evaluate the relationship between grit and individual entrepreneurial orientation (IEO) of Brazilian startup founders.

Design/methodology/approach
To understand the relationship between IEO and grit, a quantitative and descriptive research was conducted with 124 founders of Brazilian startups through T-test and analysis of variance analyses.

Findings
The authors evidenced that perseverance has a greater correlation with IEO than passion. It was also identified that the perseverance of novice entrepreneurs is lower than that of established ones.

Practical implications
The authors contribute to advancing the prediction of entrepreneurial success. Furthermore, this study contributes to a discussion about behaviours that influence entrepreneurial performance. In the managerial field, it provides inputs to guide entrepreneurial training and development programmes.

Originality/value
The results of this research contribute to a discussion and reflection on the importance of passion for business and how to ensure greater perseverance in entrepreneurs.
The rising appeal of creative industry for women entrepreneurs: an exploratory study of rural Khyber Pakhtunkhwa
Authors: Haram Hina , Gohar Madiha , Abrar Ayesha 
Published: January 2025

Purpose
The current research study aims to explore the rising appeal of creative industry for institutionally embedded women entrepreneurs of rural Khyber Pakhtunkhwa.

Design/methodology/approach
A qualitative research methodology is adopted to conduct the research study. Primary data is collected through in-depth interviews with 38 women entrepreneurs working in two sectors of creative industry in rural Khyber Pakhtunkhwa.

Findings
The research study explored creative industry as the most informal, non-traditional, low cost, flexible and convenient business sector for institutionally embedded Pukhtoon women entrepreneurs of rural KP.

Practical implications
The study draws the attention of policymakers and government to consider the informal norms in which women entrepreneurship is deeply embedded, while making entrepreneurship development policies and programs. The research study drives the attention of government toward making entrepreneurial education and training facilities easily available so that the skill and talent of women entrepreneurs can be more polished and enhanced. It further suggests that if the policymakers and Government of Pakistan take positive initiations and recognize the paramount importance, the creative industry of Pakistan has the potential of contributing toward uplifting of the economy.

Originality/value
The study helps in identifying the prevailing social and cultural norms in KP that shapes the choice of women entrepreneurs toward entrepreneurship in creative industry. It emphasizes to understand the reasons, for which women in KP, opt to open their entrepreneurial ventures in creative industry.
Leveraging AI in recruitment: enhancing intellectual capital through resource-based view and dynamic capability framework
Authors: Sandeep M.M. , Lavanya V. , Balakrishnan Janarthanan 
Published: January 2025

PurposeThe rapid evolution of artificial intelligence (AI) is revolutionizing organizational operations and altering competitive landscapes. This study examines the influence of organizational resources on AI adoption in recruitment, focusing on their role in achieving competitive advantage through effective implementation.Design/methodology/approachThis research utilizes a cross-sectional quantitative approach, applying partial least squares structural equation modeling (PLS-SEM) to data from 290 human resource (HR) professionals. It is grounded in the resource-based view (RBV) and dynamic capability framework (DCF).FindingsThe results reveal that HR competencies and open innovation significantly influence dynamic capabilities, which are essential for AI integration, supported by financial support and information technology (IT) infrastructure. These capabilities enable effective AI adoption, leading to a competitive advantage.Research limitations/implicationsThe cross-sectional data in this study captures the current landscape of AI adoption in recruitment, providing a snapshot of the present scenario in a rapidly evolving technological environment.Practical implicationsThis study offers HR professionals and managers strategic guidance on effectively integrating AI into recruitment processes. By enhancing HR competencies, fostering collaboration and ensuring sufficient financial and infrastructural support, organizations can navigate AI adoption challenges and secure a competitive advantage in a rapidly evolving technological landscape.Social implicationsThe adoption of AI in recruitment can reduce biases, enhance diversity and improve fairness through standardized assessments. However, as AI technologies evolve, continuous human oversight is essential to ensure ethical use and to modify AI systems as needed, further reducing biases and addressing societal concerns in AI-driven recruitment processes.Originality/valueThis research introduces a novel framework that underscores the importance of integrating human expertise with advanced technological tools to ensure successful AI implementation. A key contribution is that HR professionals not only facilitate AI integration but also ensure accuracy, accountability and configure the most suitable AI tools for recruitment by collaborating with AI developers to meet the specific needs of the organization.