bluuebunny/crossref_metadata_2025_split huggingface dataset:
Tinjauan Atas Saluran Distribusi Dan Harga Jual Produk Hidroponik Pada PT. Sarindah Wicaksana
Authors: Astriani Imaniar Astriani , Sulistiono Sulistiono 
Published: February 2024

Perkembangan bisnis yang semakin pesat di bidang industri, menjadikan bisnis industri dapat dilihat sebagai suatu peluang untuk memperoleh keuntungan. Untuk itu pada kondisi saat ini, membangun bisnis adalah bagaimana perusahaan mampu menyampaikan barang produk atau jasanya pada konsumen dengan baik. Dalam mendirikan suatu bisnis, perusahaan juga harus mampu mempertimbangkan berbagai aspek, terutama pada aspek saluran distribusi dan harga jual suatu produk. Dengan perencanaan dan pertimbangan yang baik maka akan menjamin kesuksesan sebuah perusahaan dalam mendirikan usahanya.
Tujuan dari peninjauan ini adalah untuk mengetahui : 1) bagaimana penerapan saluran distribusi dan harga jual produk hidroponik pada PT. Sarindah Wicaksana; 2) apa kendala dalam penerapan saluran distribusi dan harga jual produk hidroponik pada PT. Sarindah Wicaksana; 3) bagaimana upaya dalam mengatasi kendala penerapan saluran distribusi dan harga jual produk hidroponik pada PT. Sarindah Wicaksana.
Hasil dari peninjauan ini yaitu : 1) PT. Sarindah Wicaksana menerapkan saluran distribusi tidak langsung dengan intensitas saluran distribusi intesif dan penerapan harga jual produk menerapkan penetapan harga jual berbasis biaya dan persaingan; 2) adanya kendala saluran distribusi yang dialami, terbukti dengan keterbatasan perusahaan dalam memenuhi kebuthan konsumen dan adanya kendala yang dialami dalam penerapan harga jual produk pada PT. Sarindah Wicaksana, dibuktikan dengan adanya persaingan serta perubahan harga yang tidak signifikan; 3) PT. Sarindah Wicaksana telah mengatasi kendala dalam penerapan saluran distribusi dan harga jual produk dengan cukup baik dengan cara berupaya menyesuaikan kebutuhan konsumen dan perubahan yang terjadi dalam aktivitas perusahaannya.
Tinjauan Atas Penerapan Interactive Marketing Pada PT. Sarindah Wicaksana
Authors: Alif Genzi Al Furqaan , Yusdira Ade 
Published: February 2024

Karena teknologi dan internet telah maju, demikian juga teknik bisnis untuk memasarkan barang dan menumbuhkan hubungan konsumen. Akibatnya, bisnis bersaing untuk menjual barang-barang mereka dan memilih platform terbaik. Perusahaan harus dapat memantau tren dan memilih platform terbaik untuk menjual produk mereka dan membangun hubungan dengan pelanggan. Untuk mengiklankan produk, memahami keinginan klien, dan mengembangkan hubungan dengan pelanggan, bisnis harus terlebih dahulu memahami lingkungan pemasaran online melalui pemasaran interaktif.
Penelitian ini bertujuan untuk menentukan: 1) Bagaimana penerapan pemasaran interaktif di PT. Sarindah Wicaksana; 2) Tantangan apa yang dihadapi perusahaan dalam menerapkan pemasaran interaktif; dan 3) Bagaimana melewati tantangan tersebut.
Hasil dari tugas akhir ini yaitu : 1) PT. Sarindah Wicaksana telah menerapkan interactive marketing dengan cukup baik, dibuktikan dengan adanya media interactive yang digunakan dalam aktivitas pemasaran perusahaan; 2) Adanya kendala dalam penerapan interactive marketing pada PT. Sarindah Wicaksana , dibuktikan dengan adanya konsumen yang tidak tertangani dengan baik di salah satu platform yang di gunakan oleh perusahaan; 3) PT. Sarindah Wicaksana telah mengatasi kendala dalam penerapan interactive marketing dengan cukup baik dengan membuat database konsumen yang terperinci.
Pengaruh Promosi Penjualan, Word Of Mouth, Dan Citra Merek Terhadap Keputusan Pengguna Jasa Dalam Menggunakan Grab Di Kota Bogor
Authors: Saputra Damianus Yobellio Resmi , Pratomo Anton Widio 
Published: February 2024

Transportation is one field that is progressing and development. One online transportation company that is experiencing development and progress is Grab. This study aims to (1) Determine the effect of Sales Promotion on Consumer Decisions (2) Determine the effect of Word of Mouth on Consumer Decisions (3) Determine the effect of Brand Image on Consumer Decisions (4) Determine the effect of Sales Promotion, Word of Mouth, and Brand Image on Consumer Decisions. This sample method uses non-probability sampling with a purposive sampling type with sample calculations using the Cohcran formula. The number of respondents selected was 385 people who were Grab service users. The research data was processed using SPSS 23 software. The results of the analysis show that partially (1) there is a positive and significant relationship between Sales Promotion and Consumer Decisions. (2) There is a positive and significant relationship between word of mouth and consumer decisions. (3) There is a positive and significant relationship between Brand Image and Consumer Decisions. (4) Sales Promotion, Word of Mouth, and Brand Image together have a positive and significant effect on Consumer Decisions.

Keywords : Sales Promotion, Word of Mouth, Brand Image
Tinjauan Kualitas Jasa Pelayanan Pada Pt Abbauf Mulia Konsultan Teknologi
Authors: Rosdianti Dewi , Nurendah Yulia 
Published: February 2024

Peranan IT menjadi penting dimasa sekarang dalam mengembangkan perusahaan, hal ini tidak menutup kemungkinan adanya kompetitor, suatu perusahaan harus mampu mengikuti persaingan untuk bertahan di pasar yang ketat, perusahaan harus memiliki strategi bisnis untuk memenangkan persaingan. Salah satu strategi yang dapat digunakan perusahaan IT saat ini yaitu dengan memberikan kualitas pelayanan yang terbaik dengan menawarkan layanan yang unggul untuk mempertahankan pelanggan yang menggunakan layanan dan menumbuhkan loyalitas pelanggan.
Tujuan dari penelitian ini yaitu untuk mengetahui: 1) Penerapan pelayanan jasa pada PT. Abbauf Mulia Konsultan Teknologi ; 2) kualitas pelayanan jasa pada PT. Abbauf Mulia Konsultan Teknologi ; 3) kendala penerapan kualitas pelayanan jasa pada PT. Abbauf Mulia Konsultan Teknologi ; 4) Untuk mengetahui Upaya Untuk mengatasi kendala penerapan kualitas pelayanan pada PT. Abbauf Mulia Konsultan Teknologi
Hasil penelitian ini yaitu : 1) PT Abbauf Mulia Konsultan Teknologi telah menerapkan seluruh pelayanan dengan cukup baik Hal ini dibuktikan dengan bentuk pelayanan secara lisan, tulisan dan perbuatan ; 2) Nilai kualitas pelayanan pada PT Abbauf Mulia Konsultan Teknologi dapat dikatakan baik sesuai dengan dimensi kualitas pelayanan ;3) Kendala yang terjadi yaitu Kesalahpahaman antar departemen, Kurang update pemahaman IT terbaru, pegawai yang tidak memperhatikan SOP, , terjadinya perubahan contact pelanggan dan keluhan yang tidak terbaca ; 4)upaya untuk mengatasi kendala yaitu dengan melakukan active listening, Membuat kegiatan pelatihan, , Membuat reward dan punishment, Melakukan update data customer, dan mengecek seluruh email yg masuk

Kata kunci kualitas jasa, pelayanan
Pengaruh Persepsi Harga, Kualitas Produk, Dan Brand Image Terhadap Keputusan Pembelian Produk Mie Instan Gaga Mie
Authors: Putri Eryana , Gendalasari Gen 
Published: February 2024

This study aims to: (1) to determine the effect of perceived price on purchasing decisions (2) to determine the effect of product quality on purchasing decisions (3) to determine the effect of brand image on purchasing decisions (4) to determine the effect of perceived price, product quality and Brand Image on Purchasing Decisions. The number of samples is 230 respondents using the formula Hair et all. The sampling method used is purposive sampling. The data analysis method used is multiple linear regression analysis to determine the effect of price perception, product quality and brand image on purchasing decisions of Gaga Mie Instant Noodles in Bogor City. Data testing was carried out using the Software Statistical Package For The Social Scientist (SPSS).Based on the test results, the following data were obtained: (1) there was no effect of perceived price on purchasing decisions (2) there was an effect of quality on purchasing decisions (3) there was an influence of brand image on purchasing decisions (4) there was an influence between perceived price, product quality and Brand Image Against Purchasing Decisions.

Keywords: Perceived Price, Product Quality, Brand Image, Purchase Decision
Relationship between BCA TBK KCP Tidar Surabaya Customer Service Communication Style and Customer Service Satisfaction
Authors: Veronika Imanuel Puraji  , Anita Agustina Wulandari  
Published: February 2024

This research is a study that examines the influence of the communication style of BCA customer service Tidar sub-branch offices on the level of customer satisfaction. research uses quantitative methods, quantitative methods are defined as research methods used to examine certain populations or samples, data collection uses research instruments, data analysis is quantitative statistics, with the aim of testing the hypotheses that have been set. This study collected data by filling out the Google form technique. In providing satisfaction to BCA customers, customer service is the spearhead in serving customer complaints. Communication between customer service and customers is one of the important factors that can influence a customer's assessment of BCA. Interpersonal communication is one of the customer service efforts to achieve customer satisfaction. The results of this study indicate that there is a relationship between the two variables which is considered very strong, the conclusion is based on the correlation table used as an indicator of the strength and weakness between the two variables. It can also be concluded that the hypothesis is accepted, namely that there is a significant influence of the communication style of BCA Tbk customer service at the Tidar Surabaya Sub-Branch Office on the level of customer service satisfaction.
"Remember Mother's Message" Campaign to Stop the Spread of COVID-19 in Indonesia
Authors: Remigius Asman  , Fathul Qorib  , Riesta Ayu Oktarina  
Published: February 2024

This research aims to see the effectiveness of public service advertisements published by the Ministry of Education, Research, and Technology of the Republic of Indonesia's 'Remember Your Mother's'. This advertisement was launched in order to invite the public to break the chain of spread of COVID-19. The number of samples in this research was taken from students of the Communication Studies Program at Merdeka University, Brawijaya University, Tribhuwana Tunggadewi University and Gajayana University. Advertising effectiveness research use the EPIC methodology as outlined by The Nielsen Company. The EPIC paradigm comprises four dimensions: Empathy, Persuasion, Impact, and Communication. The results of this research show that the Ministry of Education, Research, and Technology of the Republic of Indonesia's 'Remember Your Mother's' campaign can have a significant impact. From these results, empathy is the most dominant dimension. The results of hypothesis testing show that the empathy variable of 91.18% has a positive sign, indicating that this variable influences audience interest. The effectiveness of advertising with empathy obtained by the most dominant indicator is the "remember mother's message campaign" advertisement in attracting students' attention which is influenced by the characteristics of the advertisement in the form of advertisements that have specific objectives and are clearly supported by advertising stages, the "remember mother's message" campaign with stages including: touching the audience's feelings to find out the level of liking for the advertisement that is shown, the level of attention of the audience towards the advertisement, whether the existing advertisement is good or not according to consumers.
Pengaruh Promo Aplikasi Myindihome terhadap Sikap Pelanggan Indihome Surabaya
Authors: Bagus Saputra Tricahyanto  
Published: February 2024

Perusahaan dituntut agar dapat mempertahankan sekaligus membangun loyalitas pelanggan dengan meningkatkan kualitas pelayanannya serta menerapkan strategi yang tepat dalam menghadapi komplain yang disampaikan oleh pelanggan. Kehadiran Internet saat ini merupakan langkah besar yang harus dilakukan perusahaan dalam hal melakukan perubahan yaitu dengan merubah cara-cara konvensional menjadi instan dan cepat. My Indihome dihadirkan oleh PT Telkom Indonesia sebagai Aplikasi Online yang diyakini mampu memberikan kontribusi dalam mengubah komunikasi yang lebih baik antara perusahaan dan pelanggannya yang dipromokan oleh Customer Service Representative. Dalam penelitian ini peneliti ingin mengetahui seberapa besar pengaruh promo aplikasi My Indihome terhadap sikap pelanggan Telkom Surabaya, dengan jumlah populasi 609.474 pelanggan dari januari - Desember 2017 berdasarkan data yang peneliti dapatkan dari Telkom Regional V Surabaya dan telah disampling menggunakan rumus Slovin dengan tingkat eror 10% dengan hasil 100 responden. Metode pengumpulan data menggunakan Survey dan Kuisioner untuk memberikan hasil yang akurat terhadap pengaruh yang telah diteliti. Hasil dari uji analisis data yang menunjukkan bahwa promo aplikasi My Indihome berpengaruh positif dan signifikan terhadap sikap pelanggan Indihome Surabaya. Hal ini dibuktikan dengan t hitung sebesar 5.683 yang lebih besar dari t tabel 1664 sehingga hipotesis diterima yang berarti promo aplikasi My Indihome berpengaruh signifikan terhadap sikap pelanggan Telkom Surabaya. Berdasarkan uji regresi linier sederhana menghasilkan tingkat pengaruh sebesar 24%, sedangkan untuk nilai koefisien dalam regresi linier sederhana sebesar 0,498 yang termasuk katergori sedang. Hal ini dikarenakan pelayanan konvensional seperti kantor Plasa Telkom dan pelayanan telepon 031-147 masih diterapkan Telkom guna memberikan pelayanan extra terhadap pelanggan Hard Complain.
Akuntabilitas Pemerintah Desa Dalam Pengelolaan APBDes
Authors: Gumohung Mohammad Ramdhan , Yusuf Nilawaty , Wuryandini Ayu Rakhma 
Published: February 2024

Tujuan dari penelitian ini adalah untuk melihat, mencermati, dan mengetahui akuntabilitas pemerintah dasa dalam mengelola APBDes di Desa Huangobatu. Penelitian ini menggunakan metodologi kualitatif deskriptif dengan pengumpulan data yang digunakan adalah observasi, wawancara dan dokumentasi. Peneliti menggunakan model analisis data dengan model interaktif yang terdiri dari redukasi data, penyajian informasi dan kesimpulan. Dari hasil penelitian yang dilakukan dapat diketahui bahwa akuntabilitas dalam pengelolaan APBDes dari tahapan perencanaan sampai pertangungjawaban di Desa Huangoboto Kecamatan Kabila Bone sudah mengimplementasikan berdasarkan asas Akuntabilitas kejujuran dan Hukum, Akuntabilitas Proses, Akuntabilitas Program dan Akuntabilitas Kebijakan, sudah dapat dipertanggungjawabkan yang berdasar pada Permendagri Nomor 20 Tahun 2018.
The role of the ratio of first trimester CRL (crown rump length) measurement to NT (nuchal translucency) measurements in predicting early-onset fetal growth restriction (FGR)
Authors: Şahin Refaettin , Tanacan Atakan , Şerbetçi Hakkı , Özkavak Osman Onur , Haksever Murat , Başarır Mehmet Utku , Kara Özgür , Sahin Dilek 
Published: February 2024

Objective: Our aim is to evaluate the role of the ratio of first-trimester CRL (crown rump length) measurement to NT (nuchal translucency) measurements in predicting early-onset fetal growth restriction (FGR) and to contribute to the existing literature.
Methods: In the present case-control study, fetuses with early-onset FGR were compared to a frequency matched low risk control group. This study was conducted in the perinatology clinic of Ankara Bilkent City Hospital between 2020 and 2023. Maternal age, gravidity, parity, crown-rump length (CRL), and nuchal translucency (NT) measurements were compared between pregnant women with early onset FGR (n=39) and pregnant women without FGR (n=50).
Results: The mean age of pregnant women with FGR who participated in the study was 27.1±0.8, and the mean age of pregnant women without FGR was 26.3±0.6, and no statistically significant difference was found between the two groups (p=0.4)). Mean CRL was 54.98±1.08 mm in the group with FGR and 56.99±1.11 mm in the group without FGR; there was no significant difference between the two groups (p=0.2). The NT value was 1.11 ± 0.04 mm in the FGR group and 1.13 ± 0.02 mm in the without FGR group, there was no significant difference between the two groups (p=0.73). The mean CRL/NT ratio was 52.00±2.33 in the group with early onset FGR and 51.46±1.48 in the group without FGR and there was no statistically significant difference between the two groups (p=0.83).
When the early developing FGR group is evaluated within itself, the mean age at diagnosis was 31.7±0.3 weeks. EFW mean percentile at diagnosis was 4.5±0.6 and ac percentile was 2.9±0.4. The mean umbilical artery systole/diastole ratio (UA-SD) was 2.9±0.16 and the mean umbilical artery pulsatility index (UA-PI) was 1.02±0.05.
Conclusion: Crown-rump length to nuchal translucency ratio is not clinically useful to predict early-onset FGR.
Changing-look Active Galactic Nuclei Behavior Induced by Disk-captured Tidal Disruption Events
Authors: Wang Yihan , Lin Douglas N. C. , Zhang Bing , Zhu Zhaohuan 
Published: February 2024

Abstract
Recent observations of changing-look active galactic nuclei (AGNs) hint at a frequency of accretion activity not fully explained by tidal disruption events (TDEs) stemming from relaxation processes in nuclear star clusters (NSCs), traditionally estimated to occur at rates of 10−4–10−5 yr−1 per galaxy. In this Letter, we propose an enhanced TDE rate through the AGN disk capture process, presenting a viable explanation for the frequent transitions observed in changing-look AGNs. Specifically, we investigate the interaction between the accretion disk and retrograde stars within NSCs, resulting in the rapid occurrence of TDEs within a condensed time frame. Through detailed calculations, we derive the time-dependent TDE rates for both relaxation-induced TDE and disk-captured TDE. Our analysis reveals that TDEs triggered by the disk capture process can notably amplify the TDE rate by several orders of magnitude during the AGN phase. This mechanism offers a potential explanation for the enhanced high-energy variability characteristic of changing-look AGNs.
Radio Properties of the Quasar J1718+4239, the Proposed Source of the Neutrino Event IceCube-201221A
Authors: Perger Krisztina , Frey Sándor , Gabányi Krisztina É. , Kun Emma 
Published: February 2024

Abstract
NVSS J171822+423948 was recently identified as the most probable counterpart of the neutrino event IC-201221A. Based on the highly variable γ-ray, optical, and mid-infrared emission, the dates of the flaring events, and optical spectroscopy in the field of interest, this object was classified as a neutrino-emitting blazar candidate. Since its radio properties were not discussed in detail, we present archival observations. High-amplitude total radio flux density variability supports the connection between the flares at higher energies and the neutrino event.
« Même mes pauses consistent à réviser » : la première année d’études de santé et ses « à-côtés »
Authors: Birolini Christophe , Chamboredon Audrey , Olivier Alice , van Zanten Agnès 
Published: February 2024

Cet article examine les activités « à côté » de la formation des étudiant·e·s en Parcours accès santé spécifique (PASS) à partir d’une enquête menée dans une université francilienne. Ces étudiant·e·s consacrent un temps conséquent au travail universitaire et organisent leurs « à-côtés » en lien avec celui-ci. Cet usage s’explique par l’enjeu de sélection pendant le PASS, les injonctions de l’entourage à placer les études au centre de leur vie et les socialisations familiales et scolaires préalables. Des variations existent néanmoins : les femmes et les étudiant·e·s de milieux populaires subordonnent moins leurs « à-côtés » aux études et en tirent moins de bénéfices.
Caractérisation des formes de contrôle de gestion dans les collectivités locales : le cas des communes béninoises
Authors: EDJIYATO Bolarinwa Gérard , CARASSUS David , GODOWSKI Christophe 
Published: February 2024

L’objectif de cette étude est de caractériser les formes de contrôle de gestion dans les collectivités locales béninoises et leur hiérarchie, se positionnant ainsi au cœur des réflexions sur les fortes demandes des organismes publics locaux en termes de besoins de contrôle (Meyssonnier, 2019). En s'appuyant sur le cadre de Malmi et Brown (2008), chacune des dimensions du package de contrôle de gestion a été opérationnalisée, permettant de considérer l'existence, l’importance et le degré d'utilisation des outils et mécanismes de contrôle de gestion. Les résultats mettent en évidence une configuration "top-down" des dimensions du package de contrôle de gestion. Ils génèrent ainsi de réelles implications managériales qui fournissent un cadre de réflexion sur le « contrôle de gestion sur mesure » (Alcouffe et al., 2013), tant dans sa configuration que dans sa contribution à l'acte managérial dans le contexte africain (Livian, 2020).
A or AB? Resolving the dilemma of weaker subgroup through serological evaluation: Reporting two cases from Uttarakhand
Authors: Prasanth Vaidehi , Banerjee Pradip , Kaur Daljit , Kumari Dixa , Khiamniungan Chanchi B. , Bhatia Juhi , Jain Ashish , Negi Gita 
Published: February 2024

Abstract
Blood group discrepancies and their resolution can sometimes become tricky when it comes to weaker subgroups. A number of weaker B subgroups, which are very infrequently encountered, have been described, including B3, Bx, Bm, and Bel. The varied serologic reactivity of these subgroups, using routine human polyclonal antisera, usually startles the personnel involved in such blood group discrepancies and interpretation is either delayed or incorrect. Here, we present two cases of AB Rh (D) positive with weak B subgroups, detected in two whole blood donors. Their red cells showed strong agglutination with anti-A, anti-AB, and anti-D, no reaction with anti-B, and serum showed no reaction with A1, A2, B, and O cells. Adsorption-elution procedure and salivary testing suggested the presence of a weaker B subgroup (Bel). Hence, ABel subgroup was reported for both the donors. Resolution of blood group discrepancies is crucial, as it would aid to prevent hemolytic transfusion reactions due to inaccurate blood group interpretation.
Molecular typing of Kell, Kidd, and Duffy antigens in direct antiglobulin test-positive autoimmune hemolytic anemia patients
Authors: Sonker Atul , Dubey Anju , Mohan Yatendra 
Published: February 2024

Abstract:

BACKGROUND:
In autoimmune hemolytic anemia (AIHA) patients, conventional pretransfusion testing is difficult to interpret due to the presence of autoantibodies which may show panreactivity. Molecular phenotyping of red cell antigens could potentially be used to precisely match blood units, thereby reducing the need to perform intensive serologic laboratory testing, hence time delay in providing transfusion to such patients. The aim of this study is to perform the molecular typing for Kell, Kidd, and Duffy blood group antigens in direct antiglobulin test (DAT)-positive red blood cells of AIHA patients and provide corresponding antigen-matched blood for transfusion therapy.

MATERIALS AND METHODS:
Blood samples from 50 normal blood donors and 30 DAT-positive AIHA patients were tested using standard serological techniques and polymerase chain reaction-based methods for Kell (K/k), Kidd (Jka/Jkb), and Duffy (Fya/Fyb) blood group systems. Five patients requiring blood transfusion were given donor blood units identical for Kell, Kidd, and Duffy antigens and followed up.

RESULTS:
Genotyping and phenotyping results were 100% concordant for normal blood donors. Serological phenotyping of minor red cell antigens showed varied degree of agglutination for AIHA patients. The molecular typing was able to detect the antigen frequency accurately in all samples. The results of genotyping were used to provide Kell-, Kidd-, and Duffy-matched blood for transfusion therapy to AIHA patients with no adverse reaction.

CONCLUSION:
Molecular blood group typing has proved immensely useful in the determination of actual antigen profile and hence in providing appropriate transfusion support in patients with AIHA reduced risk of transfusion reactions and alloimmunization.