bluuebunny/crossref_metadata_2025_split huggingface dataset:
Peran Gereja dalam Memberikan Pelayanan bagi Orangtua Tunggal
Authors: Nugroho Thony Ronaldo 
Published: September 2023

Abstract Life as a single parent is filled with difficulties and challenges. Therefore, the active involvement of the church in providing ministries to single parents is crucial. This research was conducted using qualitative methods, through literature reviews of relevant scientific works. Based on the sources examined, the author aims to explore the various problems encountered by single parents and how the church can contribute to addressing these issues. The findings of this study indicate that the church can engage in several ministries, including providing counseling services, discipleship programs, communities, parenting education, and financial support. The study results demonstrate that the active role of the church has a positive impact on the spiritual, emotional, and psychological well-being of single parents. By providing ministries to single parents, the church can also help mitigate the adverse effects of single parenthood and even inspire single parents to become effective witnesses for Christ. In conclusion, the active involvement of the church in serving single parents is highly significant. Abstrak Kehidupan orangtua tunggal merupakan kehidupan yang penuh kesulitan dan tantangan. Oleh karena itu, peran aktif gereja dalam memberikan pelayanan kepada orangtua tunggal sangatlah penting. Penelitian ini disusun dengan menggunakan metode kualitatif, yaitu melalui literature review dari karya ilmiah yang relevan. Berdasarkan sumber yang diteliti, penulis berusaha mengeksplorasi permasalahan yang dihadapi orangtua tunggal dan bagaimana gereja dapat berperan dalam menjawab permasalahan tersebut. Temuan dari penelitian ini menunjukkan bahwa ada beberapa kegiatan yang dapat dilakukan gereja, antara lain dengan menyediakan layanan konseling, program pemuridan, komunitas, edukasi parenting, dan dukungan ekonomi. Hasil penelitian menunjukkan bahwa peran aktif gereja akan berdampak positif pada kesejahteraan rohani, emosional, dan psikologis bagi orangtua tunggal. Dengan menyediakan pelayanan bagi orangtua tunggal, gereja juga dapat membantu mengurangi dampak negatif dari kondisi sebagai orangtua tunggal dan bahkan mendorong orangtua tunggal untuk menjadi saksi Kristus yang efektif. Secara keseluruhan, dapat disimpulkan bahwa keterlibatan aktif gereja dalam melayani orangtua tunggal sangatlah penting.
دور الجامعات السعودیة في تحقیق جوانب الاستدامة في ضوء مبادرة السعودیة الخضراء
Authors: فرج د/ علیاء عمر كامل 
Published: September 2023

أضحت تنمیة الاستدامة لدى أفراد المجتمع والارتقاء بجودة الحیاة وحمایة أجیال
المستقبل من أعظم المطالب المجتمعیة في ظل التغیرات المناخیة والانبعاثات الكربونیة،
وإیماناُ بأھمیة التزام الجامعات السعودیة بالمشاركة في تطویر بنیة تحتیة صدیقة للبیئة،
وترتیب الجامعات وفقاً لعملیات التنمیة المستدامة والالتزام بمعاییر البیئة الخضراء، ھدفت
ھذه الدراسة إلى بیان تحقیق الجامعات السعودیة لجوانب الاستدامة في ضوء مبادرة
السعودیة الخضراء من وجھة نظر أعضاء ھیئة التدریس، وكشف الفروق بین متوسطات
تقدیرات أفراد عینة الدراسة طبقاً لمتغیرات الدراسة، إضافة إلى تقدیم مشروع تطبیقي
مقترح لآلیات تحقیق جوانب الاستدامة في الجامعات السعودیة في ضوء مبادرة السعودیة
الخضراء، وتطویر استبیان مكون من خمسة محاور رئیسة (الاستدامة الأكادیمیة، الشراكة
المجتمعیة، إدارة الموارد، التخطیط والإدارة، الابتكار والقیادة) طبق في خمس جامعات في
المنطقة الوسطى من المملكة العربیة السعودیة على عینة مكونة من (120) عضو ھیئة
تدریس، وخلصت النتائج إلى أن تقدیرات أفراد عینة الدراسة لمستوى تحقیق الجامعات
السعودیة لجوانب الاستدامة في ضوء المبادرات الخضراء من وجھة نظر أعضاء ھیئة
التدریس جاءت بدرجة مرتفعة لجمیع المحاور، كما بینت النتائج عدم وجود فروق ذات
دلالة إحصائیة تُعزى لمتغیرات الدراسة، وانتھت الدراسة بتقدیم مشروعاً تطبیقاً مقترحاً
لآلیات تحقیق الجامعات السعودیة لجوانب الاستدامة في ضوء مبادرة السعودیة الخضراء.
التحولات التركيبية مع (لما) في السياق "دراسة نحوية"
Authors: السراء هدى بنت سليمان بن سعد 
Published: September 2023

توزعت معاني لما بين الحرفية والاسمية فجاءت نافية، وشرطية، وظرفية، واستثنائية، من حيث معناها، وجاءت عاملة جازمة، ومهملة غير عاملة من حيث وظيفتها، واختلف في شكلها بين التركيب والبساطة طلبا لتشاكل المعنى مع السياق والتركيب، لذا كان الهدف من هذه الدراسة الوقوف مع التحولات التركيبية التي صاحبت (لَمَّا) في مقامات الكلام المختلفة التي دعت إليها السياقات التي وقعت فيها مؤدية معاني من النفي، والاستثناء، والظرفية تبعا للتراكيب التي وردت فيها، لبيان ما يحدثه السياق والمعنى المراد منها من تحولات في التركيب والدلالة.
وقد رصدت الدراسة عددًا من الشواهد التي تمثل وجهًا من وجوه المعاني التي خرجت إليها (لَمَّا) في نماذج ممثلة من القرآن الكريم، وبعض الشواهد، والأمثلة العربية، وتحليلها للوصول إلى التحليل العلمي الذي يحقق هدف هذه الدراسة، بالكشف عما اتفق النحاة عليه من أوجه في دلالات (لما) التي خرجت إليها في التراكيب، والوقوف مع ما اختلفوا فيه منها لبيان العلة والسبب وتوضيح الراجح منها اعتمادا على قرينة السياق والمعنى المقصود في الشواهد والأمثلة.
Analisis Semiotika Terhadap Prosesi Ngamuan Gunung Perak Pada Upacara Pernikahan Adat Dayak Maanyan Di Kabupaten Barito Timur
Authors: Rosi Patrisia  , Patrisia Cuesdeyeni  , Alifiah Nurachmana  , Paul Diman  , Misnawati Misnawati  
Published: September 2023

This study aims to describe and analyze the symbolic forms, both connotative and denotative meanings contained in the Ngamuan Gunung Perak ceremony at the Dayak Maanyan traditional wedding using semiotic studies.
The method used in this research is descriptive qualitative. The source of the data in this study was secondary data from video shows of Maanyan Dayak traditional wedding documentation. The instrument in this study is a documentation guide. Documentation guidelines are carried out by analyzing symbolic forms. The data analysis technique used in this study uses the semiotic study of Roland Barthes' theory of two-stage signification (Two orders of signification).
The results of the research on the Ngamuan Gunung Perak procession that have been studied are sixteen symbolic forms of the existing denotative and connotative meanings. The symbolic forms are (1) the process of finding the complete silver mountain, (2) the process of finding and bringing the silver mountain to the bride and family, (3) the dance five times around the silver mountain by Wadian Bawo and Wadian Dadas, (4) Wadian calling the two the parents of the bride and groom, (5) lifting the silver mountain three times, (6) dancing nine times around the silver mountain by the bride and family, (7) Sangku, (8) Weah, (9) Pasike Tree, (10) Taringit , (11) Taringit's highest peak, (12) Silver money, (13) Banknotes, (14) Paper money at the end, (15) Junyung bowl, and (16) candles.
Short-term changes in antioxidant response of Eutrema salsugineum exposed to severe salinity
Authors: ELLOUZI Hasna , RABHI Mokded , HANANA Mohsen 
Published: September 2023

Salinity is one of the major constraints limiting plant productivity. Understanding the mechanism of salinity tolerance is a necessary step for improving crops yield in saline conditions. Eutrema salsugineum is a halophyte species and plant model for salinity tolerance mechanism study. Therefore, we studied the ability of E. salsugineum plants for their antioxidant response to 400 mM NaCl treatment. Changes in hydrogen peroxide (H2O2), malondialdehyde (MDA) and tocopherol contents, and kinetics of catalase, superoxide dismutase and peroxidase enzyme activities were investigated. Results shows that, although increasing in the beginning of the salt treatment, the fast decrease in H2O2 and MDA levels afterwhile indicates the ability of E. salsugineum to alleviate oxidative damage and to maintain membrane integrity. Together, with the increase of tocopherol contents, the high enzymatic activity of CAT, SOD and POD reflect the highly efficient antioxidant response of E. salsugineum.
Pesquisa participativa baseada na comunidade (CBPR) na promoção da saúde com pessoas com hipertensão mediante uso de mídias sociais: revisão de escopo
Authors: Rolim Estêvão Cubas , De Souza Brandon Vidal , Teles Lucas Carvalho Souza , Yung Felipe Rodrigues , Da Silva Dayde Lane Mendonça , Rocha Dais Gonçalves 
Published: September 2023

As mídias sociais são estratégias efetivas e sustentáveis em promoção da saúde de pessoas com hipertensão. A pesquisa baseada na comunidade (CBPR) potencializa a ampliação da voz da população e coprodução do conhecimento. Realizou-se revisão de escopo com o objetivo de mapear o uso da CBPR na promoção da saúde com pessoas com Hipertensão. Ao localizar uma revisão que respondia à questão de pesquisa, com critério de elegibilidade apenas a língua inglesa, expandiu-se para outras bases de dados com os descritores em português e recorte temporal de 2010-2021. Dos resultados destacam-se: tipos, referenciais e fatores críticos dos usos da CBPR; emergência da produção da temática na América Latina e ausência no Brasil. As parcerias da CBPR envolvem predominantemente universidades e sociedade civil. Finalmente, requer avançar na busca de referenciais mais emancipatórios e transformação de contextos de iniquidades.
Их, дээд сургууль төгсөгчдийн ур чадварыг ажил олгогчдын оролцоотой үнэлэх нь
Authors: Жүгдэрнамжил Эрхэмтөгс , Бямбаа Баярмаа , Гомбодорж Баярмөнх 
Published: September 2023

Их дээд сургуулийн төгсөгчдийн ур чадвар нь ажил олгогчдын шаардлагыг хангаж байгаа эсэхийг тодруулах зорилгоор энэхүү судалгааг хийлээ. Судалгаанд аж ахуйн нэгж, байгууллагын захирал, удирдах түвшний менежерүүд болох 300 хүн хамрагдсан. Судалгааны түүвэрлэлтийг аж ахуйн нэгжийн ажиллагчдын тоонд тулгуурлан 5 интервалд багцалж асуулгыг дэс дараалалтай, бөглөхөд хялбар байлгах зарчмыг баримтлан олон хэмжээст үнэлгээний аргыг ашиглаж хийсэн. Их дээд сургууль төгсөгчдийн ур чадварыг ажилтан үр бүтээлтэй ажиллахад шаардлагатай нийтлэг чадамж, ур чадваруудын 15 үзүүлэлтээр үнэлж, үр дүнг 5 интервалд багцалж нэгтгэлээ. Судалгааны мэдээллийг статистикийн программ хангамжаар боловсруулж, үр дүнг жигнэсэн дунджийн аргыг ашиглан чанарын үнэлгээ хийлээ.
Ажил олгогчдын хүсэж буй ур чадварын түвшин, төгсөгчдийн өнөөгийн ур чадварын түвшин гэсэн байдлаар үнэлж, их дээд сургууль төгсөгчдийн ерөнхий ур чадварын зөрүүг нэгтгэн шинжилсэн. Ерөнхий ур чадвар буюу орчин үеийн мэдлэгт суурилсан нийгэмд шаардагдах ур чадварын цогц, ажилтан үр бүтээлтэй ажиллахад амин чухал нийтлэг чадамж, ур чадварууд судалгааны үр дүнгээр ажил олгогчдын хүсэж буй ур чадварын түвшин (4.13-4.97), байгаа бол их, дээд сургууль төгсөгчдийн ерөнхий ур чадварын өнөөгийн байдал гадаад хэлний мэдлэг (2.43), бүтээлч хандлага, сэтгэлгээ (2.88), зэргийн хувьд хангалтгүй, харин бусад ур чадваруудын хувьд дундаж буюу 3.16-3.9 байдаг гэж гарсан. Иймд их дээд сургууль төгсөгчдийн ур чадварыг ажил олгогчдын эрэлтэд нийцүүлэхийн тулд сургалтын хөтөлбөр боловсруулах, сургалтын чанарын үнэлгээ хийх зэрэг үйл явцад ажил олгогчдын хөндлөнгийн оролцоог хангах хууль зүйн орчин болон эдийн засгийн хөшүүргийг бүрдүүлэх аргаар тэдний идэвх санаачилгыг дэмжих, сургууль, ажил ологчдын хамтын үйл ажиллагааг бий болгох нь чухал байна.
NARRATIVAS DE RESISTÊNCIA DE TERRITÓRIOS QUILOMBOLAS DO SERTÃO DO PAJEÚ
Authors: Ferreira Costa Kleber , Gomes Amorim Dinani , França de Carvalho Odair 
Published: September 2023

Resumo: A preservação do patrimônio cultural imaterial de um território tradicional quilombola depende de seu processo formativo e de sua organização enquanto núcleo cultural. Com base nessa afirmação, este artigo tem como objetivo reconhecer, pelas histórias orais dos entrevistados, as atitudes desses em relação aos impactos sociais, culturais, ambientais, tecnológicos causados em seus territórios e a reação pela preservação de sua identidade cultural. O estudo utilizou dos fundamentos de Santos (2007) sobre Ecologia dos saberes; Bomfim (2021) sobre o objeto da Ecologia Humana no Brasil; Hall (2013) e Chartier (2021) sobre representação; Bortolotto (2011) sobre Patrimônio cultural imaterial, entre outros. A pesquisa de campo foi desenvolvida a partir de histórias orais das lideranças dos territórios quilombolas do sertão do Pajeú. Como conclusão, fica evidente que a organização do núcleo cultural é a forma de promover a preservação do patrimônio imaterial desses territórios por meio da educação não formal como garantia da preservação da ecologia de saberes dos núcleos culturais que lutam pela sobrevivência e preservação de sua identidade cultural.
Phytochemical Screening And Activity Test of Maja Fruit Extract (Aegle Marmelos L.) on Growth Salmonella typhi and Vibrio cholerae
Authors: Yusuf Nur Annah Achriana , Rannah St. , Salasa Alfrida Monica 
Published: September 2023

Maja fruit (Aegle marmelos L.) contains secondary metabolites that have antibacterial activity in the form of steroids, flavonoids and saponins, which are not used optimally. The target of this study was to observe the antibacterial activity of Maja fruit (Aegle armelos L.) extract on Vibrio cholera and Salmonella typhi. The extraction method formed by maceration and using 96% ethanol solution then the antibacterial activity was tested on the agar diffusion technique. The results of the study show that the range of inhibition zone diameter (mm) is gradual for the Maja Fruit (Aegle marmelos L.) extract test at concentrations of 2%, 4%, 8%. For Salmonella typhi was 13 mm;16,3 mm;19 mm but ciprofloxacin as a positive control was 57mm and DMSO as a negative control did not show any inhibition zone. However, the diameter of the inhibition zone in Vibrio cholera was found to be in the range of 13 mm;18.3 mm;19.6 mm and the positive control ciprofloxacin was 32.3 mm , but the negative control did not have an inhibiting zone. The results of statistical tests showed that Maja fruit (Aegle marmelos L.) extract had antibacterial activity on Vibrio cholerae and Salmonella typhi at the maximum concentration of 2% w/v (P <0.05).
GREEN INTELLECTUAL CAPITAL DAN KEUNGGULAN KOMPETITIF PADA COFFEE SHOP DI KOTA DENPASAR
Authors: I Gusti Ayu Eka Putri Rastamiari  , Ni Luh Putu Grace Hananingrum  , Ida Ayu Ratih Manuari  , Putu Diah Kumalasari  , Ni Luh Nyoman Sherina Devi  
Published: September 2023

ABSTRACT
Company must have a competitive advantage to dominate in increasingly tight business competition. Competitive advantage is the ability to compete through better company characteristics, culture, resources and performance compared to other companies or competitors. By having high competitiveness, the company will be able to survive in any situation and still get its own target market, even bigger than its competitors. The purpose of this study is to prove empirically that green intellectual capital which consists of green human capital, green structural capital and green relational capital influences the competitive advantage of coffee shops in Denpasar City. The sample in this study was 92 coffee shop managers spread throughout Denpasar City, so that the results obtained were that all hypotheses in this study were proven that green human capital, green structural capital and green relational capital had a positive and significant influence on the competitive advantage of coffee shops in Denpasar City. From the results of this research, it can be concluded that by implementing optimal green intelligence for each business entity, besides being able to achieve profits and competitive advantages in extending the life of the business, business people also participate in protecting the environment and nature.
Keyword : Competitive advantage, Green intellectual capital.
ABSTRAK
Setiap perusahaan harus memiliki keunggulan kompetitif agar dapat mendominasi dalam persaingan bisnis yang semakin ketat. Keunggulan kompetitif adalah kemampuan dalam bersaing melalui karakteristik, budaya, sumber daya, dan kinerja perusahaan yang lebih baik dibandingkan dengan perusahaan lain atau kompetitor. Dengan memiliki daya saing yang tinggi, perusahaan akan mampu bertahan dalam situasi apa pun dan tetap mendapatkan target pasarnya sendiri, bahkan lebih besar dari kompetitor. Tujuan penelitian ini adalah membuktikan secara empiris bahwa green intellectual capital yang terdiri dari green human capital, green structural capital dan green relational capital mempengaruhi keunggulan kompetitif coffee shop di Kota Denpasar. Sampel dalam penelitian ini adalah 92 pengelola coffee shop yang tersebar di seluruh Kota Denpasar, sehingga diperoleh hasil bahwa seluruh hipotesis dalam penelitian ini terbukti bahwa green human capital, green structural capital dan green relational capital memiliki pengaruh yang positif dan signifikan terhadap keunggulan kompetitif coffee shop di Kota Denpasar. Dari hasil penelitian ini dapat disimpulkan bahwa dengan penerapan green intellectual capital yang optimal dari tiap entitas bisnis selain dapat mencapai profit dan keunggulan kompetitif dalam memperpanjang usia usaha, para pebisnis juga turut serta dalam menjaga lingkungan dan alam.
Kata Kunci : Keunggulan kompetitif, Green intellectual capital.
PENGARUH PELATIHAN, KEPUASAN KERJA, DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN PADA FAVEHOTEL SUNSET SEMINYAK
Authors: Ejasa Sembiring  , Elsita Lisnawati Guntar  , I Ketut Agus Gunawan  
Published: September 2023

ABSTRACT
The purpose of this study was to determine the Effect of Training, Job Satisfaction, and Organizational Commitment on Employee Performance at Favehotel Sunset Seminyak. Data collection procedures in this study used observation techniques, questionnaires using a Likert scale, and documentation techniques. The data analysis technique uses multiple linear regression analysis techniques. Based on the results of multiple linear regression analysis and t test, it was found that training (X1) had a positive and significant effect with a regression coefficient of 0.427 and a calculated t test of 2.209 with a sig. of 0.035 on employee performance (Y). Job satisfaction (X2) has a positive and significant effect with a regression coefficient of 0.420 and a t-test of 3.281 with a sig. of 0.003 on employee performance (Y). Organizational Commitment (X3) has a positive and significant effect with a regression coefficient of 0.635 and a t-test of 2.562 with a sig. of 0.015 on employee performance (Y). The effects of training, job satisfaction, and organizational commitment are positive and significant simultaneously with the results of the F-count of 114.871 and the sig. F of 0.000 on employee performance.
Keywords: Training, Job Satisfaction, Organizational Commitment, and Performance.
ABSTRAK
Tujuan penelitian ini adalah untuk mengetahui pengaruh pelatihan, kepuasan kerja, dan komitmen organisasi terhadap kinerja karyawan pada Favehotel Sunset Seminyak. Prosedur pengumpulan data dalam penelitian ini menggunakan teknik observasi, kuesioner dengan menggunakan skala likert, dan teknik dokumentasi. Berdasarkan hasil analisis regresi linear berganda dan uji t, diperoleh hasil bahwa pelatihan (X1) berpengaruh positif dan signifikan dengan hasil koefisien regresi sebesar 0,427 dan uji t hitung sebesar 2,209 dengan nilai sig. sebesar 0,035 terhadap kinerja karyawan (Y). Kepuasan kerja (X2) berpengaruh positif dan signifikan dengan hasil koefisien regresi sebesar 0,420 dan uji t hitung sebesar 3,281 dengan nilai sig. sebesar 0,003 terhadap kinerja karyawan (Y). Komitmen Organisasi (X3) berpengaruh positif dan signifikan dengan hasil koefisien regresi sebesar 0,635 dan uji t hitung sebesar 2,562 dengan nilai sig. sebesar 0,015 terhadap kinerja karyawan (Y). Pengaruh pelatihan, kepuasan kerja, dan komitmen organisasi yang positif dan signifikan secara simultan dengan hasil F-hitung sebesar 114,871 dan nilai sig. F sebesar 0,000 terhadap kinerja karyawan.
Kata kunci: Pelatihan, Kepuasan Kerja, Komitmen Organisasi, dan Kinerja
Perspective Chapter: A Supposedly Developed Country’s Response to a Healthcare Crisis – Lessons from the COVID-19 Pandemic for Future National Emergencies
Authors: S. Freed Jeffrey , S. Jacobs-El Hannah , Y. Kwon Soo , Roth Ram 
Published: September 2023

The world has just suffered through a pandemic that was responsible for the 7 million deaths. The expectation prior to this devastation would have been those countries like the United States, which are considered “developed”, would have been prepared and able to ameliorate the effects of such a catastrophic event. However, this was not the case. In fact, many countries not necessarily considered underdeveloped or undeveloped weathered this crisis by mounting a much more organized response. This chapter will review the history of similar episodic epidemics, the failures that led to over a million deaths in the United States, and most importantly what is necessary to a similar event in the future to be dealt preventing the devastation that did occur in a most “developed” country like the United States. These lesions and their possible extrapolation worldwide, hoping will prevent a recurrence of the devastation we have recently experienced in the United States.
Educational Innovation in Higher Education with the Use of Management Simulators for the Development of Competencies
Authors: Guzmán-Duque Alba , Chalarca-Guzmán Luisa 
Published: September 2023

The teaching-learning processes in higher education require innovative tools that allow competency-based training. However, knowledge is measured numerically, ignoring disciplinary performance. Science, Technology, Engineering and Mathematics (STEM) are methodologies that provide spaces for learning practical with the use of technology and tools in the formation of competencies because the student to assume roles in decision making in simulated companies. This research is quantitative and correlational and presents the perception of 290 university students on the development of managerial competencies—individual and group—with the use of simulators. Individually, 55.9% indicate scenario planning, and in the group 47.9% are oriented toward the search for efficiency in the organizational environment. The ANOVA technique showed differences according to gender, where women create personal relationships with the members of their teams to make business decisions (p < 0.000), and men create competitive teams to obtain results (p < 0.000). The importance of the use of simulators for the development of managerial competencies is highlighted, and the need to adapt spaces that facilitate the formation of capacities and skills to use these tools efficiently is indicated so that Higher Education Institutions use innovative strategies to improve the competencies of their university students through STEM methodologies.
La gestión de relaciones públicas en las empresas con propósito
Authors: Barroso María-Belén , Tojar-Hurtado Juan Carlos 
Published: September 2023

Este trabajo analiza la gestión de relaciones públicas (RP en adelante) en las empresas con propósito que bajo la perspectiva del triple impacto (económico, social y ambiental) configuran el emergente cuarto sector de la economía, donde cohabitan aquellas organizaciones utilizan la fuerza del mercado para resolver problemas sociales y ambientales. Para el logro de los objetivos se ha realizado una investigación exploratoria-descriptiva aplicando un cuestionario exhaustivo a 79 empresas con propósito (con y sin certificación B Corp) en 27 países. Entre los resultados se destaca que las actividades y procesos que caracterizan mayoritariamente a la gestión de las RP se encuentran atravesados por el modelo de motivación mixta ya que implica el cumplimiento de los objetivos organizacionales mientras se procura, al mismo tiempo, ayudar a otros públicos a lograr los propios. Además, la estrategia de comunicación con perfil de identidad se encuentra alineada a la perspectiva del triple impacto ya prefieren asociarse a las características y valores de la comunidad de empresas con propósito identificándose con rasgos tales como como responsables, sostenibles, innovadoras, transparentes, creativas, confiables, inclusivas y dinámicas y diferenciándose de los competidores desde su propósito y generación de impacto social y ambiental positivo contribuyendo al logro de los Objetivos de Desarrollo Sostenibles. Por último, analizando las áreas de trabajo, los canales e instrumentos de comunicación, es posible inferir que la gestión de las RP responde a las tendencias actuales del campo disciplinar.