Exploring Motivations and Social Factors Influencing Disaster Relief Engagement: The first cross-sectional study in Syria.
Authors: Almasri Imad-Addin , Khnouf Victoria , Aldeki Raneem Ghazi , Zrair Rania 
Published: February 2024

Abstract
The current study explored and revealed in depth the motivations and social factors that drive engagement in disaster relief efforts. with 670 Participants, (Mean ± SD = 34.9 ± 13 years), mostly women (58.2%), (62.7%) have witnessed earthquake disaster in Syria, (73.1%) living in Damascus, (71.6%) with a university degree, (40.3%) is considered middle-classed. This research uncovers valuable insights into the relationships between demographics, disaster experiences, motivations, and engagement in disaster relief activities. The findings offer crucial perspectives on how individuals are influenced to contribute their efforts during times of crisis.
The Syrian society is found to be truly humane. Additionally, one of the most important findings was that there were significant relationships between some variables, such as gender and the motive of the environment in which the person grew up. Therefore, this study is considered to be the first cross-sectional research conducted in Syria and the largest one that sheds light on this phenomenon strongly with relevant evidence.
BACKGROUND:
The social dynamics surrounding engagement in disaster relief can vary significantly across diverse cultures. Different values, beliefs and practices shape the way people respond to natural disasters. Different cultures may prioritize individualism and self-reliance, while others emphasize collectivism and community support. However, these cultural differences are only one facet of the various dimensions that influence engagement in disaster relief. Socioeconomic status, educational background and access to resources play a significant role in determining the extent to which individuals engage in disaster relief.
METHODOLOGY:
This study includes a sample of 670 participants from the Syrian community who responded to a questionnaire that explores the motivations and social factors that influence engagement in disaster relief. The questionnaire was carefully designed and contains 30 questions. Data analysis was conducted using statistical techniques within (SPSS V.25). Descriptive statistics were used in the study to outline the demographic information of the sample, including frequencies, percentages, and mean ± SD values. The chi-Square Independence Test was used to assess the relationships between qualitative variables such as gender, socioeconomic status, education level, and engagement in disaster relief activities.
RESULTS:
The results of the study offer valuable insights into the motivations and experiences of the participants in connection with their involvement in disaster relief. One particularly important finding was that 91% of participants attributed their engagement in disaster relief efforts to human motivation. While various motivations were explored, this emerged as the most influential, suggesting that deep-rooted human connection plays a significant role in motivating individuals to engage in disaster relief activities. and 62.7% of the sample witnessed earthquake disasters in Syria, and 61.2% actively engaged in volunteering during the earthquakes. Furthermore, 46.3% believed that social media and traditional media influenced their social roles and motivation towards volunteering.
CONCLUSION:
This study provides essential insights into the motivations and social factors that influence engagement in disaster relief, particularly in the unique context of Syria. The study highlights the significance of understanding the connections between culture, personal experiences and motivations that influence individuals's engagement in disaster relief efforts. It also shows that human sensory motivation emerged as the most influential factor that drives volunteer engagement. These findings have significant implications for disaster relief organizations and policy makers ;thus, providing a foundation for developing more effective community engagement strategies in times of crisis.
Purpose:
The research contributes to a more nuanced understanding of the dynamics of disaster response and provides information for organizations, policy makers and communities to develop targeted strategies. By recognizing cultural influences, gender dynamics and the power of emotional narratives, the study aims to improve community-driven disaster preparedness and response in Syria and globally. By conducting the first cross-sectional study of its kind in Syria, the research seeks to provide essential insights into the dynamics that drive individuals to get involved in times of crisis. The ultimate goal of this research is to provide valuable knowledge for disaster relief organizations, policy makers and communities, thereby facilitating the development of more effective strategies to engage individuals in times of crisis. Additionally, the study aims to improve understanding of the nuanced interplay between cultural influences, personal experiences and motivations, with a particular emphasis on the role of human sensory motivation in promoting volunteering. The findings of this study have the potential to guide the development of targeted disaster relief programs, volunteer initiatives, and media campaigns, promote a more resilient and community-driven approach to disaster management in Syria, and offer lessons that are applicable on a global scale.
Originality/value:
This study is considered an innovative investigation into the motivations and social factors that influence engagement in disaster relief, particularly in the Syriain context. As the first cross-sectional study conducted in Syria, it breaks new ground by uncovering complex relationships between demographic characteristics, disaster experiences and volunteer motivations. The emphasis on human sensory motivation and the influence of the media adds unique insights. This research contributes to the global understanding of disaster dynamics and offers a new perspective on the complex interplay of cultural influences, gender dynamics and emotional resonance. The findings provide actionable knowledge for disaster relief organizations and policy makers and pave the way for more effective, culturally sensitive strategies.