bluuebunny/crossref_metadata_2025_split huggingface dataset:
Сенсорный маркетинг и его инновационные преимущества
Authors: Княжевский И.И. 
Published: February 2025

В статье анализируются сенсорный маркетинг, его роль в формировании и реализации рекламных кампаний, инновационные преимущества. Представлен систематизированный перечень основных инструментов сенсорного маркетинга, которые используются для организации эффективной маркетинговой деятельности и реализации рекламных кампаний. Сенсорные технологии позволяют создать интерактивные экспозиции и анимации, которые привлекают внимание клиентов и стимулируют их к покупке. Данные преимущества дают возможность ускорить процесс организации продаж, повысить активность покупателей, увеличить конверсию и повысить средний чек продаж. Сформулирован вывод о том, что инновации в сенсорном маркетинге побуждают рекламодателей и специалистов по связям с общественностью использовать запах, вкус и осязание в своих кампаниях наряду с аудиовизуальными элементами. Маркетинг поддерживает продажи с помощью рекламы и тесно сотрудничает с PR-отделами для создания имиджа бренда.
The article analyzes sensory marketing, its role in the formation and implementation of advertising campaigns, and innovative advantages. The article presents a systematic list of the main sensory marketing tools that are used to organize effective marketing activities and implement advertising campaigns. Sensor technologies allow you to create interactive expositions and animations that attract the attention of customers and stimulate them to purchase. These advantages make it possible to speed up the sales process, increase customer activity, increase conversion, and increase the average sales receipt. The conclusion is formulated that innovations in sensory marketing encourage advertisers and public relations professionals to use smell, taste and touch in their campaigns along with audiovisual elements. Marketing supports sales through advertising and works closely with PR departments to create a brand image.
Анализ динамики развития сельского хозяйства в регионах России и их роль в обеспечении продовольственной безопасности
Authors: Чернявская С.А. , Свисткова А.В. , Авксентьев Д. 
Published: February 2025

Национальная безопасность страны во многом определяется уровнем продовольственной безопасности, который становится ключевым фактором устойчивого развития государства. Для достижения этой цели страны совершенствуют методы использования земель сельскохозяйственного назначения, делают акцент на экологически чистых и энергоэффективных технологиях, а также активно внедряют инновации в аграрный сектор. Эффективное удовлетворение спроса на продовольствие становится приоритетной задачей, особенно в условиях растущих глобальных вызовов, связанных с продовольственной безопасностью. Подчеркивается, что вклад каждого региона играет важную роль в формировании национальной продовольственной безопасности. Проведен анализ динамики развития сельского хозяйства Ставропольского края, Краснодарского края и Астраханской области. Выявлены ключевые тенденции развития агропромышленного комплекса указанных регионов и их значимость для обеспечения продовольственных потребностей страны.
The national security of a country is largely determined by the level of food security, which is becoming a key factor in the sustainable development of the state. To achieve this goal, countries are improving methods of using agricultural land, focusing on environmentally friendly and energy-efficient technologies, and actively introducing innovations into the agricultural sector. Effective satisfaction of food demand is becoming a priority, especially in the context of growing global challenges related to food security. The article emphasizes that the contribution of each region plays an important role in shaping national food security. The analysis of the dynamics of agricultural development in the Stavropol Territory, Krasnodar Territory and Astrakhan region is carried out. The key trends in the development of the agro-industrial complex of these regions and their importance for ensuring the country’s food needs have been identified.
Мониторинг состояния рынка недвижимости Донецкой Народной Республики
Authors: Шильникова А.А. 
Published: February 2025

Статья посвящена анализу текущего состояния и перспектив развития рынка жилой недвижимости Донецкой Народной Республики. Охарактеризованы основные факторы, оказывающие существенное влияние на динамику цен, спроса и предложения на рынке жилой недвижимости в регионе. Акцентировано внимание на специфических особенностях функционирования рынка недвижимости в условиях интеграции Донецкой Народной Республики с Российской Федерацией под воздействием геополитической нестабильности и социально-экономических преобразований. Теоретическая значимость исследования заключается в развитии теоретических положений о функционировании рынков недвижимости в условиях геополитических трансформаций и интеграционных процессов.
The article is devoted to the analysis of the current state and development prospects of the residential real estate market of the Donetsk People’s Republic. The work describes the main factors that have a significant impact on the dynamics of prices, supply and demand in the residential real estate market in the region. Attention is focused on the specific features of the real estate market in the context of the integration of the Donetsk People’s Republic with the Russian Federation under the influence of geopolitical instability and socio-economic transformations. The theoretical significance of the study lies in the development of theoretical provisions on the functioning of real estate markets in the context of geopolitical transformations and integration processes.
Методические подходы к оценке эффективности деятельности профессиональных образовательных организаций
Authors: Широкова Л.В. , Аникиец А.А. , Колокольчикова Л.В. 
Published: February 2025

В статье рассмотрены вопросы интегральной оценки эффективности образовательной деятельности профессиональных образовательных организаций с целью распределения контрольных цифр приема и обеспечения максимального соответствия системы подготовки квалифицированных кадров потребностям рынка труда. Исследованы методические особенности распределения контрольных цифр приема в регионах России, выявлены общие тенденции, требующие совершенствования и корректировки методик, предложен авторский методический подход к интегральной оценке образовательных организаций в процессе проведения конкурсного отбора на выделение контрольных цифр приема.
The article considers the issues of integral assessment of the effectiveness of educational activities of professional educational organizations in order to distribute the admission control figures and ensure maximum compliance of the system of training qualified personnel with the needs of the labor market. The methodological features of the distribution of admission control figures in the regions of Russia were investigated, general trends requiring improvement and adjustment of methods were identified, the author’s methodological approach to the integral assessment of educational organizations in the process of competitive selection for the allocation of admission control figures was proposed.
Организационно-экономический механизм регулирования и поддержки развития рынка услуг туризма и гостеприимства
Authors: Захарова М.В. 
Published: February 2025

Государственное регулирование способствует формированию системного подхода, стимулируя поддержку рынка услуг туризма и гостеприимства и поощряя прогресс развития. В статье представлены цели государственного регулирования туристской деятельности в соответствии с Федеральным законом от 24.11.1996 № 132-ФЗ «Об основах туристской деятельности в Российской Федерации». Выделены основные характеристики политики регулирования и поддержки развития рынка услуг туризма и гостеприимства. Описаны основные элементы организационно-экономического механизма регулирования и поддержки развития рассматриваемого рынка на федеральном, региональном и корпоративном уровнях управления, показана их связь через реализуемые функции.
State regulation contributes to the formation of a systemic approach, stimulating support for the tourism and hospitality services market and encouraging development progress. The article presents the goals of state regulation of tourism activities in accordance with the Federal Law of 24.11.1996 No. 132-FZ “On the Fundamentals of Tourism Activities in the Russian Federation”. The main characteristics of the policy of regulation and support for the development of the tourism and hospitality services market are highlighted. The main elements of the organizational and economic mechanism for regulation and support for the development of the market under consideration at the federal, regional and corporate levels of management are described, their connection through the functions implemented is shown.
Эмоциональный маркетинг в сфере гастрономической бизнес-среды
Authors: Габриелова Ю.В. 
Published: February 2025

В статье анализируется эмоциональный маркетинг в сфере гастрономической бизнес-среды. Рассмотрены основные аспекты применения эмоционального маркетинга в сфере гастрономии, анализируются эффективные стратегии и инструменты, а также приводятся примеры успешных кейсов.
The article analyzes emotional marketing in the field of the gastronomic business environment. The author examines the main aspects of the application of emotional marketing in the field of gastronomy, analyzes effective strategies and tools, and provides examples of successful cases.
Теоретические особенности маркетинговых коммуникаций на рынке товаров и услуг
Authors: Белицкая Е.В. 
Published: February 2025

В статье освещены теоретические особенности маркетинговых коммуникаций на рынке товаров и услуг, раскрывающие сущность маркетинговых коммуникаций. Рассмотрены виды и инструменты маркетинговых коммуникаций, таких как реклама, стимулирование сбыта, личная продажа, паблик рилейшнз и др. Изучены соотношения коммуникаций и процесса продвижения. Отражена актуальность использования интернет-маркетинга как вида коммуникации, открывающего широкие возможности для современного бизнеса. Представлена структурно-логистическая схема маркетинговых коммуникаций на рынке товаров и услуг.
The article highlights the theoretical features of marketing communications in the market of goods and services, revealing the essence of marketing communications. The types and tools of marketing communications such as advertising, sales promotion, personal sales, public relations and others are considered. The relations of communications and the promotion process are studied. The relevance of using Internet marketing as a type of communication that opens up wide opportunities for modern business is reflected. The structural and logistical scheme of marketing communications in the market of goods and services is presented.
Development of Multi-Task QSTR Models for Acute Toxicity Prediction Towards Daphnia Magna Using Machine Learning in the OCHEM Platform
Authors: Kovalishyn Vasyl , Hodyna Diana , Metelytsia Larysa 
Published: February 2025

This research employed a multi-task modeling approach to assess the acute toxicity of various chemicals through quantitative structure-toxicity relationship (QSTR) models. An expert system was constructed using several machine-learning techniques and was developed with resources from the publicly available Online Chemical database and Modeling environment (OCHEM). The study details the underlying assumptions and methodologies for model selection, descriptor identification, and the strategic development that contributed to the research's successful outcomes. The dataset utilized for QSTR modeling comprised 2678 compounds, with acute toxicity evaluations conducted on Daphnia magna organisms. The predictive performance of the QSTR models was validated through both cross-validation and external test sets. The consensus regression model shows strong predictive accuracy, with a coefficient of determination (q2) ranging from 0.74 to 0.77. The consensus prediction for the external evaluation set afforded high predictive power, achieving a q2 value between 0.79 and 0.81. Furthermore, additional validation was achieved using experimental data from 20 compounds, showcasing robust predictive capabilities. Importantly, a considerable proportion of the toxicity values predicted by the models were in close agreement with results from in vivo studies, highlighting the reliability of the approach used.

Received: 11 December 2024 | Revised: 24 January 2025 | Accepted: 12 February 2025

Conflicts of Interest
The authors declare that they have no conflicts of interest to this work.

Data Availability Statement
The developed QSTR models are openly available in OCHEM at http://ochem.eu/article/164296. The data that support this work are available upon reasonable request to the corresponding author.

Author Contribution Statement
Vasyl Kovalishyn: Conceptualization, Methodology, Validation, Formal analysis, Investigation, Data curation, Writing – original draft, Writing – review & editing. Diana Hodyna: Formal analysis, Investigation, Resources, Data curation, Writing – review & editing, Visualization. Larysa Metelytsia: Investigation, Resources, Writing – review & editing, Visualization, Supervision, Project administration
Management of Vaginal Prolapse in a Bitch by Conservative Approach
Authors: Nahak Anil Kumar , Behera Himanshu , Patra Bijay Kumar , Pati Prasanna , Mahapatra Samapika 
Published: February 2025

A 3 year old bitch presented at Veterinary Clinical Complex, OUAT, Bhubaneswar with a history of protruded doughnut shaped bright red vaginal mass was undertaken physical, cytological, ultrasonographic and hormonal examination which confirmed vaginal prolapse in late pro-estrus stage of non pregnant bitch. Conservative approach of treatment by repositioning and suturing along with hormone, antibiotic therapy was carried out for management.
PENILAIAN PSIKOMETRIK INSTRUMEN KESEJAHTERAAN PSIKOLOGI RYFF (PWBS) DALAM KALANGAN BELIA MALAYSIA
Authors: Nur Syuhadah binti Romzi  , Madlan@Endalan Lailawati Madlan @ Endalan 
Published: February 2025

Abstrak : Instrumen Ryff Psychological well being scale (PWBS) yang di rekabentuk oleh Ryff (1989) adalah antara instrumen yang sering digunakan untuk mengukur kesejahteraan psikologi khususnya dalam kalangan pelajar sekolah dan penuntut di pengajian tinggi. Namun yang demikian,penilaian psikometrik instrumen kajian ini hanya menjadi perhatian segelintir negara Asia . Instrumen Ryff Psychological well being versi pendek mengandungi 18 item soal selidik yang menjurus kepada soalan berkaitan kesejahteraan psikologi individu seperti matlamat hidup, perkembangan kendiri, autonomi,penguasaan persekitaran dan hubungan dengan orang lain. Ringkasnya, kajian ini bertujuan untuk mengenalpasti kebolehpercayaan dan kesahan instrumen kesejahteraan psikologi Ryff (PWBS) 18 item dalam kalangan belia Malaysia. Kajian ini merupakan kajian kuantitatif yang melibatkan pengumpulan data daripada soal selidik dalam kalangan belia berumur 18-25 tahun di Tawau. Hanya 100 orang responden diperlukan dalam kajian ini. Pengkaji menggunakan analisis kebolehpercayaan Cronbach Alpha. Sementara itu, kesahan interkorelasi digunakan untuk menguji kesahan konstruk soal selidik. Hasil analisis menunjukkan kebolehpercayaan tinggi bagi keseluruhan item iaitu 0.70. Bagi ujian kesahan konstruk, subskala hubungan dan tujuan hidup dilihat kurang mempunyai interkorelasi dengan subskala lain. Nilai korelasi hubungan dengan autonomi (0.15) manakala hubungan dengan penguasaan (0.86) . Seterusnya, bagi nilai interkorelasi tujuan hidup dengan penguasaan adalah (0.51) serta tujuan dengan penerimaan kendiri adalah (0.28). Penialaian psikometrik instrumen PWBS dilihat penting agar dapat dijadikan rujukan dalam kajian kesejahteraan psikologi belia dalam konteks Malaysia pada masa akan datang.
Kata Kunci : Psikometrik,ujian dan pengukuran,kesejahteraan psikologi, belia.
Identification of differentially expressed genes in resting human skeletal muscle of sedentary versus strength and endurance-trained individuals using bioinformatics analysis and in vitro validation
Authors: Kinanti Rias G. , Weningtyas Anditri , Ariesaka Kiky M. , Puspitasari Sendhi T. , Arsani Ni LKA. , Liao Hung E. 
Published: February 2025

Understanding the molecular mechanisms underlying skeletal muscle adaptation to different training regimens is essential for advancing muscle health and performance interventions. The aim of this study was to investigate molecular and genetic adaptations in the resting skeletal muscle of sedentary individuals compared to strength- and endurance-trained athletes using bioinformatics and in vitro validation. Differentially expressed genes (DEG) analysis of the GSE9405 dataset was conducted. Gene Ontology (GO) and Kyoto Encyclopedia of Genes and Genomes (KEGG) enrichment analyses were performed, followed by protein-protein interaction (PPI) network analysis and receiver operating characteristic (ROC) analysis. To validate the bioinformatics findings, the expression of two identified genes was assessed using real-time polymerase chain reaction (PCR) in professional athletes and age-matched non-athletes. Analysis of RNA expression profiles from the GSE9405 dataset identified 426 DEGs, with 165 upregulated and 261 downregulated in trained individuals. Enrichment analysis highlighted pathways related to metabolic efficiency, mitochondrial function, and muscle remodeling, all crucial for athletic performance. PRKACA and CALM3 were identified as key upregulated genes in trained individuals with central roles in these pathways. The area under the curve (AUC) values for CALM3 and PRKACA were 0.8558 and 0.8846, respectively, for differentiating the two groups. Validation in human samples confirmed that CALM3 expression was significantly higher in athletes (p=0.001), suggesting its critical role in muscle adaptation. However, PRKACA expression differences between the groups were not statistically significant (p=0.321). These findings provide insights into gene-level responses to long-term training, offering a basis for targeted interventions to enhance muscle health and athletic performance.
CANNABIS MEDICINAL NO TRATAMENTO DA FIBROMIALGIA
Authors: Rodrigues Ferreira Lilian Aparecida , Burci Lígia Moura 
Published: February 2025

O papel da cannabis na medicina está evoluindo rapidamente. O THC e o CBD, os canabinóides proeminentes encontrados na cannabis, têm sido utilizados no desenvolvimento de medicamentos aprovados para uso em vários países. Avanços na compreensão da farmacologia da cannabis levaram a inúmeras propostas de usos dessas drogas, inclusive como agentes antidepressivos ou analgésicos. O presente estudo tem como objetivo entender como estão os estudos sobre a fisiopatologia da fibromialgia, os tratamentos utilizados atualmente, e as bases para o tratamento utilizando os canabinoides. Trata-se de um estudo de revisão de literatura do tipo exploratório-descritivo, com caráter qualitativo, mediante levantamento bibliográfico de artigos indexados nas bases de dados: BVS, Pubmed e SciELO, que estejam de acordo com os objetivos do estudo. Investigações pré-clínicas e clínicas vieram elucidar a relação do sistema endocanabinoide com as mais diversas patologias, entre elas a fibromialgia. Os resultados dos ensaios clínicos nem sempre são concordantes entre si, pelo que a evidência atual não é suficiente para concluir da eficácia destes na fibromialgia. Serão necessários mais ensaios clínicos de maior dimensão e duração para aferir a eficácia e a segurança a longo prazo destes fármacos no tratamento da fibromialgia.
VEICULAÇÃO DE ÓLEOS ESSENCIAIS EM ÓVULOS VAGINAIS PARA O CONTROLE DE DOENÇAS INFECCIOSAS
Authors: Matos Goulart Lecheta Maria Eduarda , Sartor Elisiane de Bona , C. Pereira Borges Jessica , A. dos Anjos Cintia , Amorim Fladzinsk Karine , Luciane Dalarmi , Prehs Montrucchio Deise , Gaspari Dias Josiane de Fátima , Dallarmi Miguel Marilis 
Published: February 2025

Formas farmacêuticas devem ser delineadas para a correta incorporação de ativos, considerando suas características físico-químicas, evitando a degradação e obtendo eficiência em sua entrega. Esse estudo testou métodos de incorporação de óleos essenciais com atividade antimicrobiana conhecida, em óvulos vaginais desenvolvidos com um polímero mucoadesivo de gelatina-glicerina por dois métodos. O primeiro método consiste em uma preparação em uma fase em baixa temperatura enquanto o segundo divide a formulação em duas fases em baixa temperatura. Os óvulos contendo óleos essenciais foram submetidos à análise organoléptica, verificação do pH e ensaios de peso médio e desintegração. Os óvulos preparados pelo segundo método apresentaram indicativos de incorporação correta e pH, peso médio e tempo de desintegração adequados para a forma farmacêutica.
PERMANÊNCIA ESTUDANTIL: ANÁLISE DAS METAS DO PLANO DE DESENVOLVIMENTO INSTITUCIONAL (PDI 2020-2024) DA UNIVERSIDADE FEDERAL DO SUL DA BAHIA
Authors: Silva Jean Kleiton Roque , Oliveira Oséias Santos 
Published: February 2025

Este estudo objetiva analisar o alcance das metas de expansão do ensino na Universidade Federal do Sul da Bahia (UFSB), com ênfase nos indicadores de permanência estudantil conforme delineados no Plano de Desenvolvimento Institucional (PDI) para o período de 2020 a 2024. A compreensão dos fenômenos da evasão e da retenção é cada vez mais necessária, em especial no contexto de uma instituição de perfil inovador, que busca integrar formação interdisciplinar, sustentabilidade e inclusão social. Ao discutir os avanços e os obstáculos encontrados pela UFSB, o estudo contribui para o debate sobre políticas de permanência no Ensino Superior e oferece subsídios para o desenvolvimento de estratégias mais eficientes e inclusivas no contexto das universidades públicas brasileiras. A metodologia adotada é de abordagem quali-quantitativa, com estratégias de investigação descritiva e pesquisa documental. Como resultado, verificou-se que, apesar dos esforços para ampliação do acesso à graduação, a UFSB enfrenta desafios para manter os estudantes matriculados até a conclusão do curso, impactando no alcance dos propósitos estabelecidos no PDI 2020-2024 relacionados ao ensino de graduação. Isto revela a necessidade de avaliação das estratégias relacionadas à expansão e consolidação do ensino de graduação, bem como de implementação de ações mais efetivas para garantir a permanência e o sucesso acadêmico dos estudantes.
Clinical and epidemiological profile of women with ovarian cancer registered in the hospital cancer registry of the National Cancer Institute
Authors: Rocha Diego Barbosa , Pereira Zila Aparecida Soares , Fernandes Maria Eduarda Rodrigues Werner , Figueiredo Mirela Lopes de , Lopes Thaís Ataide , Silva Raiane Katielle Pereira , Dias Jannayne Lúcia Câmara , Cardoso Cássia Sabrina , Rodrigues Karen Michelle , Carvalho Angela Patrícia Souza , Freitas Getúlio Teixeira de , Pinto Mauro Américo Pires , Silva Maria Cecilia Fonseca de Souza e , Durães Lorena Roseli Rios , Moreira Kerolaine de Freitas 
Published: February 2025

Objective: To analyze the profile of women with ovarian cancer between 2018 and 2022 in Montes Claros, Minas Gerais State, Brazil. Methods: a descriptive study with a quantitative approach was carried out using data from women diagnosed with ovarian cancer registered in the hospital records of the José Alencar Gomes da Silva National Cancer Institute. Results: in the period between 2018 and 2022, 101 cases of patients with ovarian cancer were registered. Conclusion: the women who were diagnosed with ovarian cancer were in the older age group, brown, with low schooling, married, with a significant history of alcoholism and smoking and cancer in the family, the cancer clinic was advanced in the degree of carcinogenesis, adenocarcinoma was the most common histological type, right laterality was the most frequent, Surgery was the most commonly used therapeutic modality, and partial remission was achieved in most cases one year after the beginning of treatment.