bluuebunny/crossref_metadata_2025_split huggingface dataset:
Experiential marketing in the budget hotel: do Gen Y and Gen Z change the game?
Authors: Adiwijaya Karto , Nurmala N. 
Published: October 2023

Purpose
This study aims to investigate if experiences can create satisfaction, loyalty and place attachment in the context of the budget hotel industry given growing proportion of Gen Y and Gen Z of budget travellers.

Design/methodology/approach
This study uses structural equation modelling-partial least squares approach to validate the path model. A total of 168 samples in Indonesia were collected using online consumer survey.

Findings
The findings show positive and significant effects of experience on memories, perceived value, satisfaction, loyalty and place attachment among budget hotel travellers.

Research limitations/implications
Some studies have investigated the importance of experiences in budget hotels marketing. This study contributes to this discussion by presenting that multiple dimensions of experience (sensing, feeling, thinking, acting and connecting) are significant drivers of satisfaction, loyalty and place attachment among Gen Y and Gen Z majority budget travellers.

Practical implications
From the findings, the authors suggest budget hotels to provide physical service environment that can enhance the visitor experience while visiting the hotel related to services relating (e.g. cozy room), acting (e.g. instagrammable spots), thinking (e.g. game centre) and sensing experience (e.g. music that soothes the soul) and social interaction (guest-to-staff interaction) that can enhance feeling service (e.g. welcoming staff).

Originality/value
Given the growing proportion of Gen Y and Gen Z among budget travellers and growing occupation of budget hotels, it become more essential to understand how customers perceive the services of budget hotels. This study shows that today customers perceive not only cost but also experiences as important factors that determine their satisfaction, loyalty and attachment towards budget hotels.
Time-series forecasting of road distress parameters using dynamic Bayesian belief networks
Authors: Philip Babitha , AlJassmi Hamad 
Published: October 2023

Purpose
To proactively draw efficient maintenance plans, road agencies should be able to forecast main road distress parameters, such as cracking, rutting, deflection and International Roughness Index (IRI). Nonetheless, the behavior of those parameters throughout pavement life cycles is associated with high uncertainty, resulting from various interrelated factors that fluctuate over time. This study aims to propose the use of dynamic Bayesian belief networks for the development of time-series prediction models to probabilistically forecast road distress parameters.

Design/methodology/approach
While Bayesian belief network (BBN) has the merit of capturing uncertainty associated with variables in a domain, dynamic BBNs, in particular, are deemed ideal for forecasting road distress over time due to its Markovian and invariant transition probability properties. Four dynamic BBN models are developed to represent rutting, deflection, cracking and IRI, using pavement data collected from 32 major road sections in the United Arab Emirates between 2013 and 2019. Those models are based on several factors affecting pavement deterioration, which are classified into three categories traffic factors, environmental factors and road-specific factors.

Findings
The four developed performance prediction models achieved an overall precision and reliability rate of over 80%.

Originality/value
The proposed approach provides flexibility to illustrate road conditions under various scenarios, which is beneficial for pavement maintainers in obtaining a realistic representation of expected future road conditions, where maintenance efforts could be prioritized and optimized.
The impact of autonomy on sustainable performance in foreign subsidiaries: an empirical study from Chinese construction industry
Authors: Liu Junying , Wang Ying , Du Xueyao 
Published: October 2023

PurposeForeign construction subsidiaries play an important role in the global construction market. How to establish and maintain long-term sustainable performance has attracted increased attention, but only a few studies have considered this issue. The purpose of this study is to explore the relationship between autonomy and the sustainable performance of subsidiaries and to provide support for their management control modes.Design/methodology/approachFrom an institutional logics perspective, empirical research using a questionnaire survey was conducted following the methodological framework of this study. Relevant data were collected from 106 experienced managers of foreign construction subsidiaries, and the hypotheses were tested through a regression model.FindingsThe results show that foreign construction subsidiaries have a high degree of operational autonomy, which tends to strengthen their embeddedness in the host country and improve their sustainable performance. However, the role of strategic autonomy is not found to be significant. The moderation results show that the positive impact between operational autonomy and external network embeddedness is strengthened by institutional distance. Institutional distance has no significant moderating impact on the relationship between strategic autonomy and external network embeddedness, respectively.Research limitations/implicationsGeographical limitations may exist as the survey is focused on the Chinese construction foreign subsidiaries. However, based on an institutional logics perspective, this study discusses the management control mode of foreign subsidiaries, which enriches the antecedents of sustainable performance and can provide an in-depth explanation of the effects of the organizational strategies of multinational construction enterprises.Practical implicationsThis study provides beneficial information for the sustainable performance of foreign construction subsidiaries. It will provide detailed guidance to managers located in different institutional environments on optimally promoting the sustainable development of subsidiaries.Originality/valueThis study identifies autonomy as an important antecedent, making it one of the first studies investigating autonomy on the sustainable performance of foreign construction subsidiaries. The findings of this study can contribute to the construction subsidiaries' sustainable performance literature and provide novel, comprehensive knowledge for academia and practice.
Playful literacies and pedagogical priorities: digital games in the English classroom
Authors: Bacalja Alexander , Nash Brady L. 
Published: October 2023

PurposeThis paper aims to explore the characteristics of playful literacies in case study research examining digital games in secondary English classrooms. It analyzes how educators use play as a resource for meaning-making and the impacts of play on student learning.Design/methodology/approachThe authors used a keyword search in relevant academic databases to identify articles within specified search parameters. This was followed by bibliographic branching to identify additional articles. Following the identification of 30 articles, two rounds of open coding were used to identify themes for analysis.FindingsThe literature revealed five types of playful pedagogical practices: single-player gameplay, turn-taking gameplay, multiplayer play, play-as-design and little or no gameplay. Discussion of these findings suggests that classroom play was a highly social activity across case studies. Furthermore, boundaries between types of play and their contributions to learning were blurred and often disrupted normative approaches to curriculum and teaching.Originality/valueGiven the novelty of replacing traditional texts with digital games in English classrooms, this study represents an important moment to pause and review the literature to date on a particular, understudied aspect of digital games in English curricula: their playfulness. This is especially important given the innovative ways in which digital play can shift thinking about meaning-making and narrative, two historically dominant concerns within the discipline of English.
Homotopic simulation of MHD bioconvective flow of water-based hybrid nanofluid over a thermal convective exponential stretching surface
Authors: Shamshuddin MD. , Saeed Anwar , Mishra S.R. , Katta Ramesh , Eid Mohamed R. 
Published: October 2023

PurposeWhilst a modest number of investigations have been undertaken concerning nanofluids (NFs), the exploration of fluid flow under exponentially stretching velocities using NFs remains comparatively uncharted territory. This work presents a distinctive contribution through the comprehensive examination of heat and mass transfer phenomena in the NF ND–Cu/H2O under the influence of an exponentially stretching velocity. Moreover, the investigation delves into the intriguing interplay of gyrotactic microorganisms and convective boundary conditions within the system.Design/methodology/approachSimilarity transformations have been used on PDEs to convert them into dimensionless ODEs. The solution is derived by using the homotopy analysis method (HAM). The pictorial notations have been prepared for sundry flow parameters. Furthermore, some engineering quantities are calculated in terms of the density of motile microbes, Nusselt and Sherwood numbers and skin friction, which are presented in tabular form.FindingsThe mixed convection effect associated with the combined effect of the buoyancy ratio, bioconvection Rayleigh constant and the resistivity due to the magnetization property gives rise to attenuating the velocity distribution significantly in the case of hybrid nanoliquid. The parameters involved in the profile of motile microorganisms attenuate the profile significantly.Practical implicationsThe current simulations have uncovered fascinating discoveries about how metallic NFs behave near a stretched surface. These insights give us valuable information about the characteristics of the boundary layer close to the surface under exponential stretching.Originality/valueThe novelty of the current investigation is the analysis of NF ND–Cu/H2O along with an exponentially stretching velocity in a system with gyrotactic microorganisms. The investigation of fluid flow at an exponentially stretching velocity using NFs is still relatively unexplored.
The effects of the theory of planned behaviour on the switching propensity of retail banking customers at different critical switching incidents
Authors: Georgiou Maria , Daskou Sofia , Anastasiou Athanasios , Siakalli Michailina 
Published: October 2023

PurposeThe paper aims to explore the effects of the behavioural antecedents suggested by the theory of planned behaviour (TPB) (i.e. positive subjective norms, high perceived behavioural control and positive attitudes towards switching) on the switching propensity of retail banking customers at several critical switching incidents (CSIs) (i.e. events of unfavourable reputation concerning their current bank or favourable reputation concerning competitor banks, service failures, problems with charges and interest rates, herding behaviour, inconvenience, alternative banks' attractiveness and unethical bank practices).Design/methodology/approachA self-completed online survey was conducted among 324 Cypriot retail banking customers. For the data analysis, the researchers used principal component analysis (PCA), confirmatory factor analysis (CFA) and structural equation modelling (SEM).FindingsThe study revealed that the behavioural antecedents specified by TPB play different roles in various CSIs. Positive subjective norms may drive bank customers to switch at critical incidents such as: service failure, unfavourable bank reputation, alternative banks' attractiveness, inconvenience, favourable reputation of other banks and herding behaviour. High perceived behavioural control can lead to switching, only in the case of other banks' favourable reputation. Finally, positive attitudes towards switching may affect bank clients to switch in cases of service failure, unfavourable bank reputation, alternative attractiveness and inconvenience.Originality/valueTo the best of the authors' knowledge, no other previous research work has examined the interaction between the antecedents of switching behaviour (as specified by TPB) and switching propensity at different CSIs. The study addresses the gap of explaining the reasons for which, at similar incidents, some bank customers choose to switch to other banks, whereas others do not.
Understanding the process of a new product category from birth to maturity in the restaurant market: a knowledge evolution perspective
Authors: Rao Yong , Fang Meijia , Liu Chao , Xu Xinying 
Published: October 2023

Purpose
This study aims to explore a new restaurant category’s development from birth to maturity, thereby explaining the rationale for category innovation strategies.

Design/methodology/approach
The authors conducted a qualitative case study analysis of the New Chinese-style Fusion Restaurant category’s development from birth to maturity. Thematic analysis was conducted on data collected from semi-structured interviews and textual information.

Findings
A new restaurant category’s maturation is determined by the formation of society’s shared knowledge about the category’s crucial attributes, which is an outcome of market participants’ category-related social practices. The authors develop a novel, four-stage framework for the socialized construction of this shared knowledge: a knowledge creation (KC), knowledge diffusion (KD), knowledge integration (KI) and knowledge structuralization (KS). This knowledge evolution along this KC–KD–KI–KS sequence can holistically describe the category maturation process. This framework can help understand the rationale for a restaurant category’s maturation by analyzing the interrelationships among market participants’ social practices, knowledge-related activities and market development.

Research limitations/implications
This study explains how market participants’ knowledge-related activities facilitate a new restaurant category’s maturation. This can help restaurant managers cope with increasingly homogeneous competition by applying a category-innovation strategy.

Originality/value
This study extends product categorization research on restaurants by articulating a product category’s maturation process from a knowledge perspective.
How open innovation can help entrepreneurs in sensing and seizing entrepreneurial opportunities in SMEs
Authors: Usman Muhammad , Vanhaverbeke Wim , Roijakkers Nadine 
Published: October 2023

PurposeThis study explores how open innovation (OI) can be instrumental for entrepreneurs in sensing and seizing entrepreneurial opportunities in small and medium enterprises (SMEs). This study also illustrates how OI can help SMEs overcome the liability of smallness.Design/methodology/approachThis is exploratory research using an inductive, multiple-case study approach. This study capitalizes on five in-depth case studies of European SMEs to explore a phenomenon using replication logic and provide a robust basis for theory building.FindingsThis study presents a holistic view of the OI process in SMEs and illustrates the crucial role of entrepreneurs. The study provides a better understanding of how OI can help entrepreneurs sense and seize entrepreneurial opportunities by envisioning venture ideas and implementing business model innovation through the management of innovation partners.Originality/valueThe study emphasizes two critical roles of entrepreneurs in implementing OI in SMEs. First, the entrepreneur can be the instigator of strategic change, and second, he/she can orchestrate the innovation network. The findings emphasize that OI helps avoid knowledge corridors at the venture idea stage, leading to a (re)structuring of the business model and the emergence of a network of innovation partners, which should be managed hands-on. This study discusses in detail the two crucial roles of entrepreneurs.
Brand engagement on social media and its impact on brand equity in higher education: integrating the social identity perspective
Authors: Perera Charitha Harshani , Nguyen Long Thang Van , Nayak Rajkishore 
Published: October 2023

PurposeThe rapid adoption of social media has resulted in a fundamental shift in the way communication and collaboration take place. While social media is recognized as an important marketing communication tool, it has become overlooked how social media marketing activities (user-generated and firm-generated content) influence brand equity creation in the higher education sector. Drawing from social identity theory, this study identifies how higher education institutions develop customer-based brand equity using social media marketing and social brand engagement, taking cross-comparison between high and low subjective norms.Design/methodology/approachA survey was used to collect data from a sample of 936 undergraduates of private higher education institutions in Sri Lanka and Vietnam. These data were gathered using purposive sampling, and in testing the hypothesis and structure among the variables, structural equation modeling was used to determine the relationship between the study variables.FindingsFor the conceptual framework, the authors found that the structural equation model complies with the empirical data. The structural equation model shows that social brand engagement mediates the relationship between user-generated content, firm-generated content and brand equity. Further, the subjective norms were found to moderate the relationship between user-generated content, firm-generated content and social brand engagement, highlighting that the lower the subjective norms the higher the influence on social brand engagement as students receive low pressure and influence from external parties.Research limitations/implicationsThe study was conducted at private higher education institutes in Sri Lanka and Vietnam. Future research could benefit from the perceptions of undergraduates in public higher education institutes. Future researchers could widen the diversity of service settings in the sample and replicate this investigation to discover if the results are consistent across the whole services sector.Originality/valueThe current research contributes to the services marketing and branding literature in the higher education context. The paper presents the crucial elements in building brand equity for higher education institutes to fill the existing gaps in higher education branding literature. The findings of the current study provide strategies to improve the higher education sector.
Determinants of renewable energy production in emerging and developed countries
Authors: Elmassah Suzanna 
Published: October 2023

Purpose
This study aims to investigate the interrelationships and elasticities between the production of renewable energy (RE) and three key variables: oil prices, gross domestic product (GDP) and carbon dioxide (CO2) emissions.

Design/methodology/approach
The research uses panel data and time-series analyses for 10 developed and 16 emerging countries for the period 1976–2018, to identify panel and country-specific elasticity of RE production and dynamic causal relationships between these variables. The study uses an autoregressive distributed lag model to determine the long- and short-run dynamics between RE production and the three variables in each country.

Findings
Results show a long-run elasticity between RE and GDP, and short-run dynamics between RE and oil prices and CO2 emissions in the developed countries. Whereas in the emerging countries category, there were long-run relationships between RE and GDP, CO2 emissions and oil prices.

Practical implications
Results of this study are in fact crucial and can be applied in the drafting of resilience policies to tackle energy vulnerability as well as sustainable growth. The study results will inform and guide governments on the right policies to stimulate RE production in their own countries in the interests of both their national security and sustainable development globally.

Originality/value
This paper attempts to contribute to the literature in at least two ways. First, research on identifying common determining factors, including socioeconomic factors, in both emerging and advanced economies is considerably scarce. Most of the previous research in this field has focused only on the absolute value of RE production in a particular geographical area. Second, many studies have focused on RE consumption. This research differs from them by focusing on the production of RE. Thus, the main contribution of this study is to fill these gaps. The study also presents novel empirical evidence to determine RE production elasticity from 26 countries.
Marital house and marriage: evidence from micro-level data
Authors: Yuan XiaoJun , Korkmaz Aslihan Gizem , Zhou Haigang 
Published: October 2023

Purpose
In China, having a home before getting married is viewed as being a crucial indicator of the sincerity of romance. Despite recent increases in housing costs, men who have their homes ready for marriage stand out in the marriage market. This study aims to explore the association between readiness to marry, marriage age and the home that men purchase prior to marriage using the China Labor-force Dynamics Survey, the first countrywide follow-up survey with the theme of labor force.

Design/methodology/approach
The authors suggest new standards for determining the marital residence. In addition, contrary to the existing literature, which focuses on “Sheng Nu” (women who do not marry by the traditional marriage age in China), the authors focus on “Sheng Nan” (men who do not marry by the traditional marriage age in China).

Findings
The results show that men who own a house before marriage are reluctant to get married. The authors document robust evidence that the preexistence of the marital house decreases the willingness to marry and postpones the marriage date, regardless of location and time.

Originality/value
The authors document robust evidence that the preexistence of the marital house decreases the willingness to marry and postpones the marriage date, regardless of location and time.
Novel communication system for buried water pipe monitoring using acoustic signal propagation along the pipe
Authors: Farai Omotayo , Metje Nicole , Anthony Carl , Sadeghioon Ali , Chapman David 
Published: October 2023

Purpose
Wireless sensor networks (WSN), as a solution for buried water pipe monitoring, face a new set of challenges compared to traditional application for above-ground infrastructure monitoring. One of the main challenges for underground WSN deployment is the limited range (less than 3 m) at which reliable wireless underground communication can be achieved using radio signal propagation through the soil. To overcome this challenge, the purpose of this paper is to investigate a new approach for wireless underground communication using acoustic signal propagation along a buried water pipe.

Design/methodology/approach
An acoustic communication system was developed based on the requirements of low cost (tens of pounds at most), low power supply capacity (in the order of 1 W-h) and miniature (centimetre scale) size for a wireless communication node. The developed system was further tested along a buried steel pipe in poorly graded SAND and a buried medium density polyethylene (MDPE) pipe in well graded SAND.

Findings
With predicted acoustic attenuation of 1.3 dB/m and 2.1 dB/m along the buried steel and MDPE pipes, respectively, reliable acoustic communication is possible up to 17 m for the buried steel pipe and 11 m for the buried MDPE pipe.

Research limitations/implications
Although an important first step, more research is needed to validate the acoustic communication system along a wider water distribution pipe network.

Originality/value
This paper shows the possibility of achieving reliable wireless underground communication along a buried water pipe (especially non-metallic material ones) using low-frequency acoustic propagation along the pipe wall.