bluuebunny/crossref_metadata_2025_split huggingface dataset:
Proposed Digital Marketing Strategy To Increase Brand Awareness In Advertising Industry (Case Study: PT Saji Media Pratama)
Authors: Javier Muhammad Farell , Handayati Yuanita , Furinto Asnan 
Published: January 2024

In the context of a dynamic market like Indonesia, characterized by rapid population growth and increasing internet usage, OOH advertisers face unique opportunities. Indonesia is among the world's leaders in internet adoption, with a steady rise in users expected in the coming years. This digital transformation, led by social media platforms, offers advertisers a potent tool to connect with their audience. Social media, being a pivotal digital platform, has become integral to marketing strategies and customer engagement. Customers frequently turn to social media to inform their purchase decisions, which has propelled its significance in business strategies. Beyond facilitating customer-business interactions, it fosters customer-to-customer communication, transforming it into a multifaceted communication medium. PT. Saji Media Pratama, an out-of-home (OOH) advertising company based in Indonesia, has been operating since 1996 and has provided assistance to numerous companies in fulfilling their OOH requirements. However, in recent years, the company has encountered challenges as its digital marketing platform has struggled to attract new clients and has resulted in low brand awareness. This study examines the internal and external factors affecting the company in order to offer a digital marketing strategy aimed at increasing brand awareness and client acquisition. The company's internal analysis include the conduct of VRIO analysis, CRM analysis, and content analysis. The company's external analysis include the utilization of Porter's Five Forces analysis, customer analysis, and competitive analysis. The data was acquired by conducting a systematic review of relevant academic journals and by conducting in-depth interviews with both current employees of Saji Media and potential customers. The result will be developed using SWOT analysis to answer the research question and to propose a digital marketing strategy with RACE Planning Framework.
Minat Dan Literasi Berwirausaha Dan Literasi Mahasiswa Politeknik Negeri Jakarta
Authors: AL-Bakri M. Jamal , Praptiwi Rahma Nur , Rahmawati Anita , Ariyanti Tika Dwi 
Published: January 2024

Penelitian ini dilatarbelakangi oleh masih tingginya pengangguran di Indonesia yaitu sebesar 5.32% atau sebesar 7.86 juta, untuk kelompok pendidikan diploma meningkat 0.2%, dan pada kelompok pendidikan sarjana meningkat 0.38%. Tingkat pengangguran terdidik yang berstatus sarjana dikhawatirkan akan terus meningkat jika keinginan mahasiswa setelah lulus kuliah tidak menciptakan lapangan kerja (BPS 2023). Salah satu penyebab fenomena ini adalah rendahnya minat berwirausaha dan atau rendahnya pengetahuan dasar bisnis sehingga hal ini menjadi tantangan bagi institusi pendidikan tinggi agar berupaya merumuskan kebijakan terbaik demi menciptakan lulusan yang berkualitas dan memiliki mental berwirausaha. Tujuan dari penelitian ini adalah untuk mengetahui minat berwirausaha mahasiswa Politeknik Negeri Jakarta (PNJ) dan mengetahui literasi mahasiswa PNJ yang berhubungan dengan kewirausahaan. Berdasarkan hasil penelitian, minat berwirausaha termasuk tinggi, tetapi contoh lebih menyukai berwirausaha sebagai usaha sampingan saja. Contoh mayoritas mengakses bacaan yang bersifat hiburan, hanya 13.9% saja yang mengakses bacaan dengan tema kewirausahaan.
Contenido nutricional de Atriplex canescens (Pursh Nutt) en función de la conductividad eléctrica del suelo
Authors: Tatay-Castillo Juan Manuel , González-Díaz Mario Alberto , Mellado-Bosque Miguel Ángel 
Published: January 2024

El objetivo del presente estudio consiste en determinar la asociación entre la conductividad eléctrica (CE) del suelo con el nivel de nutrientes de Atriplex canescens en el norte de Zacatecas, por lo que en noviembre se colectaron muestras de follaje de A. canescens en 20 parcelas de 3 x 3 m; también se colectaron muestras de suelo en la base de las plantas de A. canescens, a profundidades de 0 a 30 cm, con el propósito de determinar el contenido de nutrientes de A. canescens y la CE del suelo. Para describir la asociación entre nutrientes, minerales y digestibilidad de A. canescens con la CE del suelo, se realizaron análisis de regresión no lineal. La proteína cruda (PC) de A. canescens fue de 8.87%, la fibra detergente neutro (FDN) de 51.09% y la digestibilidad in situ de materia varió de 56.6 a 68.92%. El suelo resultó ligeramente salino con una conductividad eléctrica de 0.4 a 4 Mmhos/cm. Se encontró que la CE no influyó sobre la acumulación de minerales en A. canescens (r2= 0.24). La conductividad eléctrica sólo explicó el 17% de la variabilidad en PC de A. canescens. Se presentó un ligero pero significativo incremento en el contenido de calcio en A. canescens al aumentar la salinidad del suelo donde crecía la planta (r2=0.3; P<0.01). Los niveles de K disminuyeron al incrementarse la CE (r2=0.41). Se concluyó que la CE tiene una influencia marginal sobre los nutrientes de A. canescens, y que al incrementarse la CE del suelo disminuye el K, aumenta la proteína, el Ca y la digestibilidad de la materia seca.
Formulasi Lilin Aromaterapi Kombinasi Minyak Atsiri Sereh Wangi (Cymbopogon nardus) dan Minyak Atsiri Nilam (Pogostemon cablin)
Authors: Mega Yulia  , Safitri Rahmi , Rahmayulis Rahmayulis 
Published: January 2024

Minyak atsiri adalah minyak yang mudah menguap. Bahan baku minyak atsiri dapat diperoleh dari berbagai bagian tumbuhan seperti batang, daun, bunga, buah, biji, kulit biji, serta akar atau rimpang. Minyak atsiri memiliki banyak manfaat, salah satunya adalah sebagai aromaterapi. Aromaterapi dipercaya dapat memberikan efek tenang, memperbaiki suasana hati sehingga mampu meningkatkan kesehatan mental dan fisik. Pada penelitian ini minyak atsiri akan dijadikan lilin aromaterapi. Minyak atsiri yang digunakan adalah minyak sereh wangi dan minyak nilam. Penelitian ini bertujuan untuk mengetahui apakah minyak atsiri sereh wangi dan minyak atsiri nilam dapat diformulasikan menjadi lilin aromaterapi. Penelitian eksperimental ini menggunakan 5 formulasi dengan perbandingan konsentrasi minyak atsiri sereh wangi dan minyak atsiri nilam (4% : 0%), (3% : 1%), (2% : 2%), (1% : 3%), (0% : 4%) dan perbandingan paraffin padat dan asam stearat (40% : 60%). Sedian lilin yang sudah diformulasi, dilakukan evaluasi meliputi uji organoleptis, uji titik leleh, uji waktu bakar, uji efek terapi, uji ketahanan aroma dan uji kesukaan. Lilin aromaterapi dengan kombinasi minyak atsiri sereh wangi dan minyak atsiri nilam dapat dimanfaatkan sebagai aromaterapi dengan formula terbaik yaitu formula 3 (F3).
PENYULUHAN TENTANG PEMBUATAN SABUN CUCI PIRING DARI LIDAH BUAYA
Authors: Indrasari Ferika , Toyo Eleonora Maryeta , Solichah Ayu Ina , Suwarni Sri , Widiyaningrum Anggita Suci 
Published: January 2024

Sabun cuci piring merupakan pembersih yang dibuat dengan reaksi kimia antara kalium atau natrium dengan asam lemak dari minyak nabati atau lemak hewani. Permasalahan yang sering terjadi pada sabun cuci piring adalah adanya Dermatitis Kontak Iritan yang merupakan efek sitotoksik pada kulit berupa reaksi peradangan non imunologik melalui jalur eksogen ataupun endogen yang berkontak langsung dengan tubuh. Lidah buaya (Aloe vera) merupakan tanaman serba guna untuk kesehatan. Karena memiliki banyak manfaat dan khasiat bagi kehidupan manusia maka tanaman ini mendapatkan julukan tanaman ajaib. Komposisi serat pangan dalam tanaman lidah buaya anatara lain meliputi, selulosa, substansi pektat, lignin dan mannan. Tujuan : untuk memberikan pengetahuan tentang cara pembuatan sabun cuci piring dari lidah buaya. Metode : pengukuran pengetahuan awal dan akhir dengan mengisi kuisioner, untuk penyuluhannya dilakukan dengan ceramah/presentasi, diskusi, dan tanya jawab. Hasil : penyuluhan yang dilaksanakan telah berjalan sesuai rencana dan berhasil dengan baik. Hasil evaluasi sebelum (pretest) dan sesudah penyuluhan (post-test), terlihat bahwa nilai signifikansinya 0,000 (< 0,05). Hal ini menunjukkan bahwa terdapat peningkatan pengetahuan bagi responden setelah diadakan kegiatan penyuluhan.
Nutri-Gardens: A Way to Manage Malnutrition and Ensure Food Security
Authors: Selvarani K.  , Subathra B.  
Published: January 2024

Aims: This opinion article aims to discuss about the origin of Nutri-garden and different designs of Nutri-garden and its major contributions on eradicating malnutrition/under nutrition and ensuring food security and diet diversity in India.
Origin: Nutri-garden is the advanced form of home/kitchen garden and the recent awareness on importance of Nutri-garden /Poshan Vatikas is created by Union Ministry of Women and Child Development and the Ministry of Ayush, Government of India.
Nutri-Garden Layout and Model: Generally, circular and rectangle designs are followed in Nutri-garden. Indian Institute of Horticultural Research (IIHR), Bengaluru, preferred rectangular shape Nutri-garden when compared to square shape garden.
Impacts of Nutri-Garden on Nutritional/Health Disorders: Fruits and vegetable are the important sources of micronutrients needed for disease and disorder free life. Healthier diets can be maintained by consuming fruits and vegetables, the supplementation of macro and micronutrients from fruits and vegetables maintain healthy blood pressure, fiber content in fruits and vegetables reduces blood cholesterol and lowers the risk of heart diseases.
Nutri-garden Design, Development and Dissemination: For individual family the Nutri-garden can be designed according to the family members requirements and the availability of land. If the garden designed and developed for particular location by KVKs and Research Institutes can be disseminated through various trainings and rural women and Self Help Groups (SHGs).
Nutri-garden for Self-sustainability under Climate Change: Global development practitioners have attempted to capture the diverse coping mechanisms and adaptive tactics used by the farming community. Kitchen gardening is one such strategy that improves farm-family resilience in the face of climate change
Conclusion: Nutri-garden is the efficient tool to combat against human malnutrition and health disorders. The low farm yield under climate change can be compensated through increasing number of self sustained Nutri-Gardens. Nutri-Garden shall be maintained also in School campus and public buildings. Nutri-garden ensures the house hold nutritional security and it is the cheapest strategy to maintain human health.
GDNF augments survival and differentiation of TH‐positive neurons in neural progenitor cells
Authors: Sun Zhao‐hui , Lai Yan‐lai , Li Peng , Zuo Huan‐cong , Xie Zuo‐ping 
Published: April 2004

AbstractGDNF plays an important role in the survival and differentiation of primary dopaminergic neurons, but it requires multiple factors for its entire range of activities. This study investigated the effects of GDNF and its cofactors on the development of bFGF‐responsive neural progenitor cells (NPCs), mesencephalic and cortical progenitor cells (MP and CP). Various factors were found to have significant inductive effects on the survival and maintenance of these cells in late developmental stages. MP had greater potential than CP to differentiate into dopaminergic neurons. Treatment of NPCs with GDNF and its cofactors enhanced MAP‐2 and TH expression, particularly the latter. These findings suggest that NPCs, particularly MP, could develop into more specific neurons if the appropriate factors were applied during the final cell fate specification. They might thus become beneficial sources of donor cells in the treatment of neurological disorders.
Alcohol consumption and other maternal risk factors for fetal alcohol syndrome among three distinct samples of women before, during, and after pregnancy: The risk is relative
Authors: May Philip A. , Gossage J. Phillip , White‐Country Mary , Goodhart Karen , Decoteau Sara , Trujillo Phyllis M. , Kalberg Wendy O. , Viljoen Denis L. , Hoyme H. Eugene 
Published: April 2004

AbstractData were obtained from three samples of women of childbearing age. One sample of women is from prenatal clinics serving Plains Indian women. The second sample is of women from the Plains whose children were referred to special diagnostic developmental clinics, as their children were believed to have developmental issues consistent with prenatal alcohol consumption. The third sample is of women from South Africa, each of whom has given birth to a child diagnosed with full fetal alcohol syndrome (FAS). Data across samples conform to expected trends on many variables. For example, the maternal age at time of pregnancy, a major risk factor for FAS, ranged from a mean of 23.5 years for the prenatal clinic sample, to 23.8 years for the developmental clinic sample, to 27.6 for the sample of women who have delivered children with FAS. Other variables of maternal risk for FAS expected from the extant literature, such as high gravidity and parity, binge drinking, heavy intergenerational drinking in the mother's extended family and immediate social network, and length of drinking career, were compared across the three samples with variable results. However, normative measures of drinking problems are unreliable when reported across cultures. An unexpected finding from this three‐sample comparison was the differential risk found when comparing U.S. women to South African women. Women in the U.S. Plains Indian samples report a high consumption of alcohol in a binge pattern of drinking, yet there is less detectable damage to the fetus than among the South African women. Body mass index (BMI) and lifelong and current nutrition may have a substantial impact, along with the above factors, in relative risk for an FAS birth. The level of risk for producing a child with FAS is influenced by environmental and behavioral conditions that vary between populations and among individual women. Also, because many syndromes are genetically based, there is a need for full behavioral and genetic histories of the mother, family, and child being studied. Collecting extensive behavioral information as well as genetic histories will provide the requisite information for making an accurate diagnosis of FAS. © 2004 Wiley‐Liss, Inc.
Primate phylogeny, evolutionary rate variations, and divergence times: A contribution from the nuclear gene IRBP
Authors: Poux Céline , Douzery Emmanuel J.P. 
Published: April 2004

AbstractThe first third (ca. 1200 bp) of exon 1 of the nuclear gene encoding the interstitial retinoid‐binding protein (IRBP) has been sequenced for 12 representative primates belonging to Lemuriformes, Lorisiformes, Tarsiiformes, Platyrrhini, and Catarrhini, and combined with available data (13 other primates, 11 nonprimate placentals, and 2 marsupials). Phylogenetic analyses using maximum likelihood on nucleotides and amino acids robustly support the monophyly of primates, Strepsirrhini, Lemuriformes, Lorisiformes, Anthropoidea, Catarrhini, and Platyrrhini. It is interesting to note that 1) Tarsiidae grouped with Anthropoidea, and the support for this node depends on the molecular characters considered; 2) Cheirogaleidae grouped within Lemuriformes; and 3) Daubentonia was the sister group of all other Lemuriformes. Study of the IRBP evolutionary rate shows a high heterogeneity within placentals and also within primates. Maximum likelihood local molecular clocks were assigned to three clades displaying significantly contrasted evolutionary rates. Paenungulata were shown to evolve 2.5–3 times faster than Perissodactyla and Lemuriformes. Six independent calibration points were used to estimate splitting ages of the main primate clades, and their compatibility was evaluated. Divergence ages were obtained for the following crown groups: 13.8–14.2 MY for Lorisiformes, 26.5–27.2 MY for Lemuroidea, 39.6–40.7 MY for Lemuriformes, 45.4–46.7 MY for Strepsirrhini, and 56.7–58.4 MY for Haplorrhini. The incompatibility between some paleontological and molecular estimates may reflect the incompleteness of the placental fossil record, and/or indicate that the variable IRBP evolutionary rates are not fully accommodated by local molecular clocks. Am J Phys Anthropol, 2003. © 2003 Wiley‐Liss, Inc.
Assessing intrasample variation: Analysis of Rapa Nui (Easter Island) museum cranial collections example
Authors: Stefan Vincent H. 
Published: April 2004

AbstractOsteological studies both old and new have utilized various Polynesian cranial samples, individually or in combination, to assess the racial composition of prehistoric Polynesians as a group, with regards to other Pacific populations, or to represent the Polynesian peoples as a whole in various multivariate analyses of worldwide populations. However, few of these studies have assessed the degree of intrasample variation produced when data derived from skeletal samples from different Polynesian islands (populations) are pooled to represent “Polynesians” as a whole. A similar argument can be made when data derived from various museum skeletal samples of the same Polynesian population are pooled to produce a larger sample representing that particular Polynesian population (Murrill [1968] Cranial and postcranial skeletal remains from Easter Island; Minneapolis: University of Minnesota Press; Stefan [2002] Am. J. Phys. Anthropol. [Suppl.]34:147). This study examined Easter Island crania curated at various museums in North America, South America, and Europe to assess whether significant differences exist among the museum collections of Rapa Nui (Easter Island) skeletal material. A NORM statistical program (Schafer and Olsen [1997] NORM, version 1.01; University Park: Pennsylvania State University) for multiple imputation of incomplete multivariate datasets was utilized to estimate missing data. A variance comparison method, which utilizes variance/covariance matrices derived from “hypothesis” and “baseline/reference” samples (Key and Jantz [1990] Hum. Evol.5:457–469; Key and Jantz [1990] Am. J. Phys. Anthropol.82:53–59) was used to compare the Rapa Nui museum samples. This method is designed to test whether variability in a “hypothesis” museum sample exceeds “normal within‐group variability” represented by the “baseline/reference” sample. The method was applied to six Rapa Nui museum samples (AANMW, MNHN‐KB, MNHN‐NAE, NHM, MH, and AMNH). The results indicate that the museum “hypothesis,” male and female samples, exhibited little intrasample variability from the “baseline/reference” sample (MAPSE), though the samples were collected at different times and by different individuals. These results show the ability of multiple imputation and variance comparison methodologies to predict missing variables while maintaining the inherent variance/covariance structure and to discriminate sample variation in artificially assembled samples. Am J Phys Anthropol, 2003. © 2003 Wiley‐Liss, Inc.
Dental health of elderly confederate veterans: Evidence from the Texas State Cemetery
Authors: Wols Helen Danzeiser , Baker Joan E. 
Published: April 2004

AbstractAnalysis of the skeletal remains of 50 Confederate veterans provided a unique opportunity to explore the dental health of a geriatric sample. These men, who died between 1907–1932, had an average age at death of 76.7 years. Ninety percent were institutionalized at the Confederate Home for Men (Austin, TX) prior to their deaths. This elderly sample was assessed in terms of caries, antemortem tooth loss (AMTL), abscesses, and linear enamel hypoplasias. On a per tooth basis, the AMTL rate was 57.2%. Of 39 dentate men, 33 (84.6%) had dental caries, and 24.4% (121 of 496) of teeth were carious. Ten (25.0%) of the dentate men had hypoplastic teeth. At least one abscess was seen in 14 (28%) of 50 individuals. Results from this geriatric institutionalized sample are compared to contemporaneous historical samples. Disparities in dental health among these groups may be due to differences in average age at death, and these comparisons allow a better understanding of dental changes that occur with age. The sample is also compared to modern elderly samples: modern groups have higher caries rates, possibly because they retained more teeth. This finding may be due in part to diets in the United States becoming increasingly cariogenic over time. In addition, dental care has moved from the reactive practices seen in the nineteenth and early twentieth centuries (such as tooth extractions) to modern proactive solutions dedicated to preserving and restoring teeth (such as tooth brushing, fluoride treatments, and dental fillings). Am J Phys Anthropol, 2003. © 2003 Wiley‐Liss, Inc.
Regional isolation in the Balkan region: An analysis of craniofacial variation
Authors: Ross Ann H. 
Published: April 2004

AbstractBiological variation is investigated among contemporary Croatians, Bosnians, American whites, and other multitemporal Balkan populations (World War II Croatians, Macedonians, and Greeks) via multivariate statistics and distance measures of the craniofacial complex. This study demonstrates that there is considerable variation among groups of European ancestry. Bosnians and Croatians who are thought to be relatively homogenous and historically to originate from the same Slav ancestry show local variations. While environmental plasticity has been used to explain cranial changes among human groups, it does not adequately explain the variation observed between Bosnians and Croatians. It is an oversimplification to exclusively attribute the vast range of variability observed among local as well as geographic populations to environmental adaptations. Am J Phys Anthropol, 2003. © 2003 Wiley‐Liss, Inc.
Seasonal change in terrestriality of chimpanzees in relation to microclimate in the tropical forest
Authors: Takemoto Hiroyuki 
Published: April 2004

AbstractSeasonal change in time spent for terrestrial behavior of chimpanzees was investigated from the viewpoint of the distribution of food and microclimate in the forest at Bossou, Guinea, West Africa. Daily and monthly data for activity budgets of three focal animals, climatic variables in the forest, and indices of fruit availability and distribution of fruit‐bearing trees were estimated and analyzed. Mean activity budgets calculated by monthly means were 23.4% for terrestrial behavior (range, 2.9% in August to 42.1% in November) and 76.6% for arboreal behavior. Chimpanzees spent more time on the ground in warm or dry months. Chimpanzees also spent less time in trees in months with high fruit production (trees of diameter at breast height ≥10 cm). The daily percentage of terrestrial behavior showed a positive correlation with maximum temperature and a negative correlation with the minimum humidity of the day. Only maximum temperature of the observation day influenced time spent on the ground significantly, as analyzed by generalized linear models (GLZ), which included all variables (fruit production, distribution of fruit‐bearing trees, and climatic variables). It was concluded that the reason why arboreal behavior increased in the rainy season was not owing to the vertical distribution of food, but rather in order to reduce thermoregulation costs by resting in trees during cool periods and taking advantage of the vertical structure of the microclimate in the tropical forest (i.e., higher temperatures in higher positions). Am J Phys Anthropol, 2003. © 2003 Wiley‐Liss, Inc.