bluuebunny/crossref_metadata_2025_split huggingface dataset:
Uni Style Image – a savvy fashion brand poised to stay buoyant
Authors: Ahuja Yukti , Jain Pooja , Gupta Parul 
Published: December 2023

Learning outcomes
This case study covers marketing concepts, including marketing mix, segmentation, targeting and brand positioning and communication. After completion of the case study, the students will be able to understand the importance of segmentation and targeting; recognize the differences between business-to-business (B2B) and business-to-customers (B2C) segments; gain knowledge about the points of parity and points of difference while positioning; and examine the elements of a marketing mix.

Case overview/synopsis
The case centered around Mr. Ashvinder Singh, founder and director of Uni Style Image (USI), who initiated the polo T-shirt business in 1990 in Okhla, Delhi. The brand expanded across the country, but from 2010, USI faced fluctuating demand due to the rise of online marketing and intense competition from global fashion brands. Revenues dropped massively, leading to a significant downsizing from over 300 employees to just 11 by the end of fiscal year 2016–2017. In 2018, Singh explored the B2B model; however, the onset of the COVID-19 pandemic in 2020 impacted many small- and mid-sized apparel businesses, including USI. In the fiscal year 2021–2022, the B2B segment accounted for 90% of total revenue, but the business size could not cover significant operating expenses. Despite only 10% of revenue coming from the B2C segment, Singh wanted to leverage the online space. In September 2022, Singh closed his factory in Noida, National Capital Region, Delhi. Amid the uncertainty, Singh explored various opportunities in the Indian market. In 2023, he even engaged a consultancy for expertise in marketing initiatives. He had to choose the target segment/s, develop a positioning strategy and create an effective marketing mix with very limited resources.

Complexity academic level
This case is designed for undergraduate and postgraduate students, offering a valuable teaching tool for essential marketing concepts, such as the marketing mix, segmentation, positioning and brand communication. It can be used in both core marketing courses and elective courses like brand management, consumer behavior and integrated marketing communication. The decision dilemma presented in the case enriches the understanding of these concepts, making it a valuable resource for marketing education.

Supplementary materials
Teaching notes are available for educators only.

Subject code
CSS 8: Marketing.
Consumer response to store-related stimuli in a crisis: evidence from Japan and Croatia
Authors: Anić Ivan-Damir , Kursan Milaković Ivana , Hirogaki Mitsunori 
Published: December 2023

PurposeBased on the stimulus-organism-response (S-O-R) model, this study examines how safety measures, related assistance and tangible benefits affect consumers' emotional and cognitive states, leading to behavioural responses in an uncertain store environment.Design/methodology/approachThe proposed model was tested with the survey data collected from grocery shoppers in Japan and Croatia (n = 314 in each country) and analysed using structural equation modelling.FindingsSafety measures and related assistance decreased perceived threat in Croatia, enhanced arousal in both countries and caused fear in Japan. Tangible benefits reduced fear in Japan and increased arousal in Croatia. In a crisis, perceived threats push unplanned buying and motivate consumers to protect themselves. Arousal drives unplanned buying but diverts consumers from health-focussed behaviour. Loyalty can be gained if fear is controlled.Practical implicationsTo retain consumers, retailers should secure a safe shopping environment that reduces fear and provides enough benefits to outweigh the threat.Originality/valueUsing the S-O-R framework, this study enriches the literature on consumer behaviour in a pandemic by contributing new insights into (1) the impact of safety measures and tangible benefits as stimuli, (2) the organismic response through affective and cognitive states, (3) health-focussed behaviour as a novel outcome and (4) comparing the effects in the two countries.
A contingency study of the performance of new venture logistics firms in Nigeria
Authors: Caesar Livingstone Divine , Eshun Mark , Gamadey Frank Mawuyome Kwame , Okeremi Akinyele 
Published: December 2023

Purpose
High failure rates characterise the experience of new entrepreneurial ventures in Nigeria and other emerging economies. Reliance on strategic tools such as entrepreneurial orientation (EO) is critical to the growth and survival of new ventures. This empirical study aims to deepen the understanding of the relationship between EO and performance of new venture logistics firms in Nigeria. It further explores the contingent effects of social capital and marketing capabilities on the hypothesised direct relationships from a transport industry perspective.

Design/methodology/approach
Managers of 650 new venture logistics service providers in selected Nigerian cities were Web-surveyed. Exploratory and confirmatory factor analyses were performed. Regression analysis was further performed. Common method variance and other validity checks were assessed.

Findings
The 469 valid responses showed a positive relationship between EO and new venture performance (NVP). Social capital and marketing capabilities positively moderate the direct relationship between EO and NVP. Managerial implications suggest that context-specific dynamics must be considered when making strategic EO decisions to aid firm growth and survival.

Originality/value
This study directly responds to the contingency approach recommendation of past studies (Anwar et al., 2022; Van Stel et al., 2021; Covin and Wales, 2019) using the logistics service and emerging economy context. It also introduces social capital and marketing capabilities as moderators.
ESG and dividend distribution decisions: evidence of moderation by shareholder activism
Authors: Rastogi Shailesh , Singh Kuldeep 
Published: December 2023

Purpose
Environment, social and governance (ESG) practices and shareholder activism are making significant strides in the decision-making policies and processes for all firms. This study aims to assess the impact of ESG on the dividend payout decisions of firms in India. In addition, it also aims to determine how shareholder activism influences the impact of ESG on dividend distribution decisions.

Design/methodology/approach
The authors gather relevant data from 78 non-financial listed Indian firms from 2016 to 2020. This study undertakes longitudinal data analysis, with fixed effects and calculation of robust standard errors. In addition, the slope test is used to examine the effects of the interaction between ESG and shareholder activism.

Findings
It is found in the study that not only does ESG positively impact the dividends but also shareholder activism positively impacts the dividend distribution decisions. Surprisingly, the authors see a significant but negative interaction impact of shareholder activism on the positive association of ESG with dividend distribution decisions. In other words, ESG impacts dividend distribution decisions differently at levels of shareholder activism. When shareholder activism is low, ESG positively influences dividend distribution decisions. However, when shareholder activism is high, ESG negatively influences dividend distribution decisions.

Practical implications
This result has significant implications for all the stakeholders, including shareholders. A shareholder expecting a dividend could decide correctly through the current study’s findings. In cases of high shareholder activism, investors may skip picking a stock if investors expect high ESG to influence the dividend distribution decisions favourably. On the contrary, investors may choose a stock if shareholder activism is low and all else remains the same.

Originality/value
Literature has some evidence of the influence of shareholder activism and ESG (in silos) on the dividend distribution decisions in the firms. This study attempts to contribute by bringing forth the interaction effects of shareholder activism and ESG on dividend distribution decisions.
Making evidence-based practice actionable in the social service context: experiences and implications of workplace education
Authors: Schwartz Birgitta , Tilling Karina 
Published: December 2023

Purpose
Research and experience show that evidence-based practice (EBP), i.e. using the best available knowledge in daily professional work, is difficult to achieve in social services. The purpose of this study is to understand the development of organizational EBP learning processes in daily work through workplace education for staff and managers of supported homes for people with cognitive disabilities. The authors examine how the EBP model and new knowledge are understood and made actionable in the workplace, applying theories of organizational learning.

Design/methodology/approach
The authors used empirical material collected from an EBP workplace education pilot in Sweden, as well as documents on national EBP implementation in Swedish social services. Before the pilot, a focus group interview was conducted with regional senior managers. Participating managers and staff were individually interviewed two to three years after the pilot.

Findings
The study illustrates how knowledge-based action emerged from education where EBP was interpreted, understood, reflected on, and tested, supported by codified EBP tools in the work context. The participants, when supervised, and when observing and questioning their own behaviors in practice, contributed to double-loop learning (DLL) processes. Codification of EBP knowledge into useful tools and socialization processes during education and workplace meetings was crucial in developing individual and group DLL and knowledge-based actions.

Originality/value
The bottom-up approach to EBP development and the adaptive contextual learning at the workplace gave new insights into organizational learning in social service workplaces.
Revisiting equity theory in the global virtual teams
Authors: Tavoletti Ernesto , Cohen Eric David , Dong Longzhu , Taras Vas 
Published: December 2023

Purpose
The purpose of this study is to test whether equity theory (ET) – which posits that individuals compare their outcome/input ratio to the ratio of a “comparison other” and classify individuals as Benevolent, Equity Sensity, and Entitled – applies to the modern workplace of global virtual teams (GVT), where work is mostly intellectual, geographically dispersed and online, making individual effort nearly impossible to observe directly.

Design/methodology/approach
Using a sample of 1,343 GVTs comprised 6,347 individuals from 137 countries, this study tests three ET’s predictions in the GVT context: a negative, linear relationship between Benevolents’ perceptions of equity and job satisfaction in GVTs; an inverted U-shaped relationship between Equity Sensitives’ perceptions of equity and job satisfaction in GVTs; and a positive, linear relationship between Entitleds’ perceptions of equity and job satisfaction in GVTs.

Findings
Although the second prediction of ET is supported, the first and third have statistically significant opposite signs.

Practical implications
The research has important ramifications for management studies in explaining differences in organizational behavior in GVTs as opposed to traditional work settings.

Originality/value
The authors conclude that the main novelty with ET in GVTs is that GVTs are an environment stingy with satisfaction for “takers” (Entitleds) and generous in satisfaction for “givers” (Benevolents).
Examining greenwashing and SDG-washing: an analysis of corporate engagement with the SDGs
Authors: del Río Cristina , González-Álvarez Karen , López-Arceiz Francisco José 
Published: December 2023

Purpose
The purpose of this study is to examine the existence of greenwashing and sustainable development goal (SDG)-washing processes by comparing ex ante (SDG Compass) and ex post (SDG Compliance) indicators and investigating whether the limitations associated with these indicators encourage companies to engage in washing processes.

Design/methodology/approach
The authors use a sample of 1,154 companies included in the S&P Sustainability Yearbook (formerly the RobecoSAM Yearbook). The authors test for the presence of greenwashing by comparing ex ante and ex post indicators for each SDG, whereas to test for SDG-washing, the authors compare the two ex ante and ex post approaches considering the full set of SDGs.

Findings
The results show that there is no consistency between the two types of indicators to measure the level of SDG implementation in organisations. This lack of consistency may facilitate both greenwashing and SDG-washing processes, which is due to the design and limitations of these measurement tools.

Practical implications
Companies may choose those indicators that paint their commitment to the SDGs in the best light, but they may also select indicators based on the SDGs they want to report on. These two options would combine greenwashing and SDG-washing.

Social implications
The shift towards improved standards and regulations for measuring SDG achievement is the result of several social factors such as investor scrutiny, regulatory reform, consumer awareness and increased corporate accountability.

Originality/value
Few previous studies have analysed in detail the interaction between greenwashing and SDG-washing. They focus on the use of ex ante or ex post indicators separately, with samples composed of local companies, and without considering the whole set of SDGs.
External stakeholders and the social enterprise (SE) identity formation in a developing country context: a social exchange perspective
Authors: Mzembe Andrew Ngawenja , Idemudia Uwafiokun 
Published: December 2023

Purpose
Drawing on theories of organisational identity, social exchange and stakeholder engagement, this study aims to investigate the processes and practices involved in the formation and shaping of identities of social enterprises (SEs) that operate in the Malawian hospitality and tourism industry.

Design/methodology/approach
Drawing on an interpretive research paradigm, data collected from 22 semi-structured interviews with four founders of case SEs and stakeholders, and SEs’ reports and other publicly available documents were generated and analysed following a grounded theory approach.

Findings
The authors show that the trajectory SEs followed and the exchanges that occurred with the external stakeholders allowed three out of four case SEs to swiftly re-evaluate their pre-existing identities and work towards the formation of their new identities.

Practical implications
This study provides an opportunity for policymakers and other actors in developing countries to frame and place SEs in line with the wider societal realities in such contexts. This may in turn call for policymakers to increase actors’ engagement with SEs and provide the necessary support that can allow SEs to be an effective force for the public good.

Originality/value
This paper highlights the role of exchanges with external stakeholders in identity formation and shaping within SEs in the hospitality and tourism sector in the context of institutional voids. By adopting the social exchange theory, this paper introduces a dynamic lens to identity formation and shaping and helps to explain how, across different tourism ventures, stakeholder engagement and different modes of exchange unfold in the inter-organisational and community domains. It further shows how the ventures’ value orientations on the one hand, and stakeholder engagement practices and the ensuing exchanges, on the other hand, are closely interwoven.
Learning about geographic mobility with film
Authors: Kenna Joshua L. , Stevenson Dennis Mathew 
Published: December 2023

PurposeGeography is an exciting discipline involving the interrogation of place, space, and mobility. Film is too powerful and assessable tool that engages audiences. Therefore, this article builds a rationale for utilizing film in the teaching of geography. Particularly geographic mobility, which is the study of spatial patterns of movement and viewing them with positive or negative social meaning and as embedded within structures of power.Design/methodology/approachThis is not a research paper so there is no methodology to detail.FindingsThis is not a research paper so there are no findings to detail.Originality/valueThe article introduces three films (Selma, Hidden Figures, and The Green Book) and describes how they can be used to enrich the teaching of geographic mobility.
Linking root traits to phytoremediation in trees and shrubs: Implications of root economics spectrum
Authors: Wang Shufeng , Du Zhongyu , Shi Xiang , Chen Yitai , Chen Guangcai 
Published: December 2023

Abstract

Phytoremediation is a promising technique for removing or stabilizing metal ions from metallic trace elements (MTEs) contaminated soils. Despite the significant role of roots in plant growth and survival, limited information is available on the functional covariation of root traits under MTE stress, and linkages between root resource‐use strategies and phytoremediation functioning.

Sixteen root traits were measured across 11 trees and shrubs grown in Pb–Zn mine tailings in Southeastern China, to examine whether a hypothesized root economics spectrum (RES) exists under extremely high levels of multiple MTEs stress and evaluate the importance of root functional traits in explaining phytoremediation functioning.

Our findings offer evidence supporting the widely accepted resource‐use strategy of acquisitive‐conservative. Furthermore, we have identified a distinct dimension of RES representing the trade‐off between root system size and root tissue density. This new dimension highlights the critical importance of root size, shape and proliferation strategy in the context of metal‐contaminated soil. Moreover, a trade‐off between root cadmium concentration and root dry matter content was observed, which implies the existence of a presumable biomass cost for MTEs accumulation.

We identified specific key root traits and their contributions to MTE translocation and bioconcentration, and established linkages between root resource‐use strategy and phytoremediation: roots with more acquisitive traits promote MTE translocation, while conservative roots foster bioconcentration. In addition, acquisitive roots usually exhibit lower biomass costs for accumulating MTEs than do conservative roots.

Synthesis and applications. Our results highlight the important role of root size‐related traits in the root economics spectrum (RES) framework in metal‐contaminated soil. Furthermore, we discovered that woody species exhibit different capacities for accumulating or translocating metallic trace elements (MTEs), depending on their root system shapes and their position on axis of RES. These findings provide valuable support for the accurate selection of suitable plant species for ecological restoration purposes. And they hold significant potential in guiding the development of efficient phytoremediation strategies specifically targeting sites contaminated with MTEs.
Transgenerational coexistence history attenuates negative direct interactions and strengthens facilitation
Authors: Schmutz Anja , Schöb Christian 
Published: December 2023

Abstract

Interactions among species are a fundamental aspect of biodiversity and drive ecosystem functioning and services. Species interactions include direct (pairwise) interactions among two species and indirect interactions that occur when a third species interacts and changes the pairwise direct interaction. In a three‐species interaction network, these interactions can be transitive (where one species outperforms all others) or intransitive (where each species outperforms another). Here, we investigate how direct and indirect interactions influence ecosystem functions in crop systems and how diversification and evolutionary adaptation can influence those interactions and therefore ecosystem functions.

A common garden experiment was conducted with crop communities in monocultures, 2‐ and 3‐species mixtures that had either a common or no coexistence history (i.e. co‐adaptation) for the three previous years. Net, direct and indirect interaction intensities were estimated and compared between the diversity levels and coexistence histories. Furthermore, species interaction networks were inspected for transitive/intransitive interactions.

We found evidence for less intense competition in mixtures and for reduced negative direct interaction intensity and enhanced facilitative effects upon co‐adaptation. We could further show that indirect interactions were generally less important for co‐adaptation than direct interactions. Additionally, we showed that co‐adaptation has the potential to shift interactions in the species interaction networks from competitive intransitive into pairwise competitive interactions where interactions occurred mainly between two species.

Synthesis. Co‐adapted crop species with reduced negative interactions might have the potential to enhance productivity, especially in more diverse cropping systems. This supports the notion that intercropping is a vital part towards a more sustainable agriculture and one with further yield potential when developing cultivars optimised for growth in mixtures.
The genomes of Hercules beetles reveal putative adaptive loci and distinct demographic histories in pristine North American forests
Authors: Le My‐Hanh , Morgan Brett , Lu Mei‐Yeh , Moctezuma Victor , Burgos Oscar , Huang Jen‐Pan 
Published: December 2023

AbstractBeetles, despite their remarkable biodiversity and a long history of research, remain lacking in reference genomes annotated with structural variations in loci of adaptive significance. We sequenced and assembled high‐quality chromosome‐level genomes of four Hercules beetles which exhibit divergence in male horn size and shape and body colouration. The four Hercules beetle genomes were assembled to 11 pseudo‐chromosomes, where the three genomes assembled using Nanopore data (Dynastes grantii,D. hyllusandD. tityus) were mapped to the genome assembled using PacBio + Hi‐C data (D. maya). We demonstrated a striking similarity in genome structure among the four species. This conservative genome structure may be attributed to our use of theD. mayaassembly as the reference; however, it is worth noting that such a conservative genome structure is a recurring phenomenon among scarab beetles. We further identified homologues of nine and three candidate‐gene families that may be associated with the evolution of horn structure and body colouration respectively. Structural variations inScrandEbony2were detected and discussed for their putative impacts on generating morphological diversity in beetles. We also reconstructed the demographic histories of the four Hercules beetles using heterozygosity information from the diploid genomes. We found that the demographic histories of the beetles closely recapitulated historical changes in suitable forest habitats driven by climate shifts.