bluuebunny/crossref_metadata_2025_split huggingface dataset:
Marketing communication strategy at Obelix Hills tourist attraction in increasing tourist visits
Authors: Septiana Vella Arna , Hariyanti Nunik 
Published: November 2023

Tourism is a sector that has taken on an important role in development. The tourism sector can open up or add space and jobs to the surrounding community, as well as attract tourists from both the country and abroad. The field of tourism requires a role of communication to connect the various components of the tourism, such as communicating tourism marketing, accessibility, destinations, resources and tourism institutions. As for the purpose of this research is to find out the marketing communication strategy of Obelix Hills Tourist Objects. Obelix Hills is a tourist attraction located in Klumprit. Exactly in Wukirharjo Village, Prambanan Prefecture, Sleman District, Yogyakarta Special District Province. Visitors to the Obelix Hills tour are mostly wildlife tourists. Based on data from tourist manager Obelix Hills, tourist visits to Obelix Hill from 2022 to 2023. This research uses the 7P marketing communication tool: (Product, Price, Promotion, Place, People, Process, dan Physical Evidence). A communication message can be said to be a time-consuming strategy as well as a good strategy for the communication being conducted to be effective, because a good communication strategy can avoid the losses caused by ineffective promotional activities. The method used in this study is qualitative descriptive method, where researchers take Obelix Hills Tourist Object as the object of research. In this study, data collection is done with observation techniques, documentation, and interviews. The results of this study show that Obelix Hills Tourist Objects has taken steps in line with the marketing communication strategy. By implementing a marketing bulletin and containing a promotional bulletin. It is a strategy to increase the tourist attractiveness of Obelix Hills.
Media management in the use of social media accounts for young politicians in West Java
Authors: Akbar Azhar Maulana , Sukmono Filosa Gita 
Published: November 2023

The integration of internet-based communication technology in all aspects of human life, including politics, has recently become a major concern. The role of social media in political communication has become an interesting topic, especially with the shift from conventional media to digital platforms. This shift highlights differences in the way political communications are delivered. This is also in line with increasing digitalization, especially in access to increasingly diverse information. The aim of this research is to find out how a young politician from West Java handles social media. This research uses a case study methodology to comprehensively understand an aspect being studied. The researchers relied on direct interviews with Hilal Hilmawan as their main source of data and utilized secondary data sources from documentation research conducted by other researchers.. Based on the research and analysis carried out, it was found that the Hilal Hilmawan team manages its social media accounts effectively. The official Hilal Hilmawan social media account team follows management theory which involves several management stages, such as planning, organizing, implementing, controlling and evaluating. One strategy he uses is to create regular and up-to-date content that is not always centered on politics. Even though there were weaknesses in budget allocation, the organizing process ran smoothly. The production and publication process also went well. They exercise control by closely monitoring strategy implementation, tracking follower growth, and monitoring audience engagement. Evaluation and improvement are also carried out effectively in accordance with initial planning and strategies.
The representation of self love in Dove Shampoo digital ads in 2022
Authors: Nazila Siti Afna , Annisa Firly 
Published: November 2023

This essay looks at how self-love is portrayed in Dove shampoo digital commercials in 2022. This study examines how Dove's advertising for self-love leverage the idea of self-love's commercialization in the media. This study also examines how the discourse on self-love includes representations of women. This study will explain how self-love obtains commodified in advertising and turned into a product. Roland Barthes' semiotic analysis qualitative research approach is used in this study to describe the myths found in the dove shampoo commercial. According to the study's findings, women are urged to use Dove shampoo as a means of expressing their love for themselves and as a means of achieving female emancipation.
The interaction patterns of social media users in general public are based on group chat in media reality and empirical reality
Authors: Muhidin Kiki , Sari Eka Anisa 
Published: November 2023

This research is set aside from the phenomena of behavior and social interactions that are comparatively reversed between the virtual world and the real world, especially among social media users who actively share lifestyle and daily activities. As for the purpose of this study, it was to deepen observations of the intersection patterns of each member in a particular group chat and compare them with their interactions in the real world based on the theory of media reality and the empirical reality theory.This research, using qualitative research methods and its own research strategy will use a phenomenological approach. The location of this research is in Yogyakarta City with the object of the research is the general public of social media users. Data sources are obtained from library studies, events or activities, places or locations, informants that are members of social media group chats. Data collection techniques use purposive sampling techniques in three ways: observation, in-depth interviews, and documentation.Validity of data is obtained through source triangulation and triangulation methods. The data analysis techniques used are interactive analysis models. Research results show that some sources have similar patterns of interaction between media reality and empirical reality, while the rest show gaps because they do not feel well acquainted with each other as members of the group.
The influence of exposure to the Tiktok @explorejogjakarta account on interest in visiting tourism in Yogyakarta
Authors: Syafira Tia , Nur Fitrinanda An 
Published: November 2023

TikTok is an application that is growing rapidly at the moment, and of course its users have different characters. TikTok is more than just a platform for watching or uploading videos; it is also a tool for business. The TikTok application allows its users to obtain information through video content. The @explorejogjakarta account is a TikTok account that can provide information about local tourist attractions that are rarely known to the public. TikTok travel content can be a reference for people looking for tourist destinations in Yogyakarta. The research Uses and Gratification theory. The aim of this research is to find out whether exposure to sosial media on the @explorejogjakarta account can increase interestin visiting Yogyakarta. This research uses quantitave methods by collecting data using a questionnaire distributed online, which was created using google form. This research uses a non-probability sampling technique with a purposive sampling method. The sample used was 100 respondents, selected based on certain criteria, namely active followers of the TikTok account @explorejogjakarta with a population of 236.7. In determining the sample, the researcher calculated it using a simple Slovin formula. This research method is called the explanation type. The results of this research show that there is an influence of exposure to the @explorejogjakarta account on increasing interest in visiting Yogyakarta. With a significance level of less than α = 0.05, the regression coefficient value is Y = 23,001 + 0.444X. This means that there is an influence on exposure to the Tik Tok account @explorejogjakarta in interest in visiting tourism in Yogyakarta by 26.7% and is categorized as low, while 73.7% There are other influences contained in other factors that cannot be explained in this research. Ho refused and Ha accepted. With the low category, respondents can still understand and pay attention to video content that has been uploaded via the @explorejogjakarta account, thereby making respondents interested in visiting tourism in Yogyakarta.
Media relations strategy of public relations of the directorate general of higher education, research, and technology in maintaining the image
Authors: Salsabila Najwa Wafi , Rochimah Tri Hastuti Nur 
Published: November 2023

Several issues could affect the image of the Directorate General of Higher Education, Research and Technology. In this case, Public Relations of the Directorate General of Higher Education, Research, and Technology is implementing a media relations strategy, considering that mass media is the primary channel used by Government PR in forming, improving and maintaining image through providing information. This research aims to determine the media relations strategy of Public Relations of the Directorate General of Higher Education, Research, and Technology in Maintaining the Image, as well as the obstacles in implementing this strategy. This research is qualitative descriptive research using the case study method. The research results show that the media relations activities were dominated by the distribution of press releases to the media. Media relations activities, providing information texts in the form of press releases, collaborating with the media on National Education Day 2023, establishing personal relationships, developing strategies by creating communities with journalists within the Directorate General of Higher Education, Research, and Technology and developing a network through good relationships with the Education Journalist Forum. Obstacles in media relations activities include the Public Relations position of the Directorate General of Higher Education, Research, and Technology, which is not considered strategic or close to the spokespersons, the lack of intensity or variety regarding press releases, and changes to the media relations budget at the Ministry of Education, Culture, Research and Technology which has an impact on the Directorate General of Higher Education, Research, and Technology‘s budget management policy.
Analysis of Moral Value in Short Film “Pulang” by Galih Firdaus
Authors: Rhosid Ahmad , Sumarlan Iman 
Published: November 2023

Communication is an important activity in human life, either directly or indirectly. Film is a form of literary work that can be a medium of mass communication. The definition of film itself is a tool to convey messages or moral teachings to the general public, through visual media with artistic expressions carried out by artists and film people to express ideas and story ideas. The process of appreciating or enjoying literary works requires extensive knowledge, because the literary works created have an implementation in life. In the process of understanding messages or moral teachings that want to be instilled through film media. It is necessary to have a deep understanding of the details of the film, so that the suitability of the message that the film maker wants to achieve can be conveyed and become a positive impact on the audience.This study aims to determine the moral values presented in a short film entitled "Pulang" by Galih Firdaus. This type of research is descriptive qualitative research with the subject of the characters in the short film "Pulang" by Galih Firdaus and the object of research in the form of moral values presented through the characters in the short film entitled "Pulang" by Galih Firdaus. The research data collection technique is by analysing, observing, and listening, in taking research data through a short film entitled "Pulang" by Galih Firdaus. Based on the results of this study, there are findings of several moral values contained in a short film entitled "Pulang" by Galih Firdaus, namely the existence of human relationships with God, human relationships with others, and human relationships with themselves.
Fever glove hand-shake method safe blood collection from children's fingertips in COVID-19 fever clinic
Authors: Luo Ling , Qin Wei-Li , Huang Han-Mei , Ou Zhi-Hong , Peng Zhi-Hua 
Published: November 2023

BACKGROUND
During the coronavirus disease 2019 (COVID-19) epidemic, the fever clinic is an important link for screening and diagnosing whether a patient is infected with the novel coronavirus. Blood collection from children’s fingertips is a commonly used detection method; however, in children, the blood collection process may cause discomfort and resistance. To address this problem, the use of heating gloves combined with hand swinging can be considered for fingertip blood collection in children.
AIM
To explore the application of fever gloves with the handshaking method for fingertip blood collection from children in fever clinics during the COVID-19 epidemic.
METHODS
A total of 100 children were selected for fingertip blood collection at the fever clinic of our hospital from June 2022 to June 2023 and were divided into two groups using a randomized numerical table method, with 50 cases in each group, including the control and observation groups. The patients in the control group followed the doctor's instructions to cooperate with the routine fingertip blood collection method, and the patients in the observation group followed the doctor's instructions to cooperate with the static fever gloves with the shaking hands method of children's fingertip blood collection. The level of the six blood routine and collection indexes, and the satisfaction of the examination of the patients in the peripheral blood group and the fever gloves with the shaking hands method of the children's fingertip blood collection group were compared.
RESULTS
The red and white blood cell count, hemoglobin, and red blood cell pressure volume in the observation group were higher than those in the control group (P < 0.05); the platelet count in the control group was lower than that in the observation group (P < 0.05); the number of times of squeezing the fingertip, the average time of blood collection, and the score of puncture pain in the observation group were significantly better than those in the control group (P < 0.05); and satisfaction with the routine blood examination in the observation group was greater than that in the control group.
CONCLUSION
The application value of the fever gloves with shaking hands method for children's fingertip blood collection was better, the accuracy of examination indexes was higher, and patient satisfaction with the examination was greater.
Comparative analysis of conventional ultrasound and shear wave elastography features in primary breast diffuse large B-cell lymphoma
Authors: Zhang Xiao-Duan , Zhang Kai 
Published: November 2023

BACKGROUND
Primary breast diffuse large B-cell lymphoma (PB-DLBCL) is a rare subtype of non-Hodgkin lymphoma that accounts for < 3% of extranodal lymphomas and 1% of breast tumors. Its diagnosis and management are challenging because of its rarity, heterogeneity, and aggressive behavior. Conventional ultrasound (US) is the first-line imaging modality for breast lesions; however, it has limited specificity and accuracy for PB-DLBCL. Shear wave elastography (SWE) is a novel US technique that measures tissue stiffness and may reflect the histological characteristics and biological behavior of breast lesions.
AIM
To compare the conventional US and SWE features of PB-DLBCL and evaluate their diagnostic performance and prognostic value.
METHODS
We retrospectively reviewed the clinical data and US images of 32 patients with pathologically confirmed PB-DLBCL who underwent conventional US and SWE before treatment. We analyzed conventional US features (shape, margin, orientation, echo, posterior acoustic features, calcification, and vascularity) and SWE features (mean elasticity value, standard deviation, minimum elasticity value, maximum elasticity value, and lesion-to-fat ratio) of the PB-DLBCL lesions. Using receiver operating characteristic curve analysis, we determined the optimal cutoff values and diagnostic performance of conventional US and SWE features. We also performed a survival analysis to assess the prognostic value of conventional US and SWE features.
RESULTS
The results showed that the PB-DLBCL lesions were mostly irregular in shape (84.4%), microlobulated or spiculated in margins (75%), parallel in orientation (65.6%), hypoechoic in echo (87.5%), and had posterior acoustic enhancement (65.6%). Calcification was rare (6.3%) and vascularity was variable (31.3% avascular, 37.5% hypovascular, and 31.3% hypervascular). The mean elasticity value of PB-DLBCL lesions was significantly higher than that of benign breast lesions (113.4 ± 46.9 kPa vs 27.8 ± 16.4 kPa, P < 0.001). The optimal cutoff value of the mean elasticity for distinguishing PB-DLBCL from benign breast lesions was 54.5 kPa, with a sensitivity of 93.8%, specificity of 92.9%, positive predictive value of 93.8%, negative predictive value of 92.9%, and accuracy of 93.3%. The mean elasticity value was also significantly correlated with Ki-67 expression level (r = 0.612, P < 0.001), which is a marker of tumor proliferation and aggressiveness. Survival analysis showed that patients with higher mean elasticity values (> 54.5 kPa) had worse overall survival (OS) and progression-free survival (PFS) than those with lower mean elasticity values (< 54.5 kPa) (P = 0.038 for OS and P = 0.027 for PFS).
CONCLUSION
Conventional US and SWE provide useful information for diagnosing and forecasting PB-DLBCL. SWE excels in distinguishing PB-DLBCL from benign breast lesions, reflects tumor proliferation and aggressiveness, and improves disease management.
Subcutaneous fat thickness and abdominal depth are risk factors for surgical site infection after gastric cancer surgery
Authors: Yu Kuan-Yong , Kuang Rong-Kang , Wu Ping-Ping , Qiang Guang-Hui 
Published: November 2023

BACKGROUND
Surgical site infection (SSI) is one of the most common complications after gastric cancer (GC) surgery. The occurrence of SSI can lead to a prolonged postoperative hospital stay and increased medical expenses, and it can also affect postoperative rehabilitation and the quality of life of patients. Subcutaneous fat thickness (SFT) and abdominal depth (AD) can be used as predictors of SSI in patients undergoing radical resection of GC.
AIM
To explore the potential relationship between SFT or AD and SSI in patients undergoing elective radical resection of GC.
METHODS
Demographic, clinical, and pre- and intraoperative information of 355 patients who had undergone elective radical resection of GC were retrospectively collected from hospital electronic medical records. Univariate analysis was performed to screen out the significant parameters, which were subsequently analyzed using binary logistic regression and receiver-operating characteristic curve analysis.
RESULTS
The prevalence of SSI was 11.27% (40/355). Multivariate analyses revealed that SFT [odds ratio (OR) = 1.150; 95% confidence interval (95%CI): 1.090–1.214; P < 0.001], AD (OR = 1.024; 95%CI: 1.009–1.040; P = 0.002), laparoscopic-assisted surgery (OR = 0.286; 95%CI: 0.030–0.797; P = 0.017), and operation time (OR = 1.008; 95%CI: 1.001–1.015; P = 0.030) were independently associated with the incidence of SSI after elective radical resection of GC. In addition, the product of SFT and AD was a better potential predictor of SSI in these patients than either SFT or AD alone.
CONCLUSION
SFT and AD are independent risk factors and can be used as predictors of SSI in patients undergoing radical resection of GC.
Fibula allograft transplantation combined with locking plate for treatment of recurrent monostotic fibular fibrous dysplasia: A case report
Authors: Xie Lun-Li , Yuan Xiao , Zhu Hong-Xia , Fu Lei , Pu Dan 
Published: November 2023

BACKGROUND
Fibrous dysplasia is a congenital disorder in which normal bone is replaced by fibro-osseous tissue or irregular trabeculae of woven bone intermixed with mature collagenous tissue. A single or multiple bones are affected. This rare bone disorder has three clinical patterns including monostotic, polyostotic, and that associated with McCune–Albright syndrome. Most studies report primary fibrous dysplasia. However, a few cases of recurrent monostotic fibular fibrous dysplasia have been reported. Here, we report a therapeutic strategy for recurrent fibular fibrous dysplasia.
CASE SUMMARY
A 4-year-old boy was admitted for persistent pain in the left lower limb and abnormal gait over the previous 9 mo. He had no history of present or past illness. Preoperative imaging data showed erosion-like changes with bone expansion of the left middle and lower fibular segment. Tumor tissue in the fibular bone marrow cavity was removed by curettage, and rapid intraoperative pathological examination suggested fibular fibrous dysplasia. An allograft was implanted into the fibular medullary cavity. However, he was readmitted with clinical symptoms including persistent pain, abnormal gait, and local swelling at the age of 6 years. He was diagnosed with recurrent fibular fibrous dysplasia based on the second medical examination. He underwent fibular bone tumor radical resection and longus fibular allograft transplantation combined with fibular bone locking plate and screws. Good host bone to allogenic bone graft fusion was observed by the physician on postoperative regular follow-up.
CONCLUSION
Radical resection of fibrous dysplasia and longus fibula allograft combined with internal fixation for reconstruction are suitable for the treatment of recurrent monostotic fibular fibrous dysplasia.
Meditation, Stress, Eating Behavior and Obesity: A Literature Review - Meditação, Estresse, Comportamento Alimentar e Obesidade: Uma revisão da literatura
Authors: Sampaio Cynthia Vieira Sanches , Ladeia Ana Marice 
Published: November 2023

Resumo: Chronic stress may change eating behavior and thus play a role in the development of obesity. Recent research targeting obesity prevention has evaluated meditation as a resource for regulating emotion. In this literature review, 20 studies conducted in the last decade, concerning the topics of overweight and obese population that used different types of meditation were examined. These articles were focused on changes in weight, eating behavior and psychological factors. The results showed that meditation reduced stress and promoted positive changes in eating behavior that help the individual to lose weight. However, the body of evidence as regards the effect on weight are still not conclusive and further research is necessary.Keywords: Eating Behavior. HPA axis. Stress. Meditation. Obesity. Resumo: O estresse crônico pode alterar o comportamento alimentar e, assim, desempenhar um papel no desenvolvimento da obesidade. Pesquisas recentes voltadas para a prevenção da obesidade avaliaram a meditação como um recurso para regular a emoção. Nesta revisão de literatura, foram examinados 20 estudos realizados na última década, sobre os temas da população com sobrepeso e obesidade que utilizaram diferentes tipos de meditação. Esses artigos foram focados em mudanças de peso, comportamento alimentar e fatores psicológicos. Os resultados mostraram que a meditação reduziu o estresse e promoveu mudanças positivas no comportamento alimentar que ajudam o indivíduo a perder peso. No entanto, o corpo de evidências em relação ao efeito sobre o peso ainda não é conclusivo e mais pesquisas são necessárias. Palavras-chave: Comportamento Alimentar. eixo HPA. Estresse. Meditação. Obesidade.