(290) Exploring the Link Between Conformity to Masculine Ideologies and Responses to Sexual Rejection in Cisgender Men and Cisgender Women
Authors: Birke J , Hochleitner M , Komlenac N 
Published: March 2024

Abstract

Introduction
Sexual rejection occurs when a person’s sexual advances are terminated by a potential sexual partner, leading to responses that may disregard the partner’s choice, such as attempts to entice or express resentment. Traditional masculine ideologies (TMIs) could play a role in motivating enticing or resentful responses. TMIs often emphasize superiority, encompassing power, control, dominance, and frequent sexual activity. When individuals adhering to TMIs face sexual rejection, they may experience feelings of inferiority and respond with enticing or resentful behaviors to reassert superiority.

Objective
Explore links between TMIs and the use of enticing and resentful responses following experiences of sexual rejection.

Methods
A German-speaking sample of 351 cisgender men and 345 cisgender women (age: M = 28.11, SD = 8.05) were randomly assigned to read one of two hypothetical stories in which participants should imagine being sexually rejected by their partner (rejection condition), or engaging in sexual activity with their partner (no-rejection condition). Afterward, participants had to report how they would react to sexual rejection. TMI was assessed with the Conformity to Masculine Norms Inventory.

Results
Compared to cisgender women, cisgender men more often would react with enticing tactics (β = .77, p &lt; .001). Compared to participants who were rejected, participants who were not rejected more often would react with enticing tactics (β = .43, p &lt; .001). Participants with higher levels of TMIs (being a playboy, dominating women, holding heterosexual self-presentation) more often would react with enticing tactics (β = .18, p &lt; .001; β = .15, p &lt; .001; β = .11, p &lt; .001, respectively). Compared to men with higher levels of TMI (heterosexual self-presentation), women with higher levels of TMI (heterosexual self-presentation) more often would react with resentful responses (β = .68, p &lt; .001). This effect was reinforced through sexual rejection, as opposed to no sexual rejection (β = -.63, p &lt; .001).

Conclusions
When sexual rejection hasn’t occurred men are more inclined to enticing behaviors. This tendency may stem from potential misunderstandings about desires and consent after initial sexual intercourse. Conversely, when sexual rejection does occur, resentful responses are more common among women adhering to a heterosexual self-presentation. Heterosexual self-presentation might align with adherence to traditional sexual scripts in which men are not expected to decline the sexual advances of a desiring woman. Consequently, rejection may be perceived as a direct challenge to their identity as a woman, triggering feelings of resentment. Therapists can apply these findings to better assist individuals or couples in their sexual relationships. By examining how adherence to traditional gender norms and scripts influences reactions to sexual rejection, therapists can help clients recognize these influences and promote respectful responses that honor all partners’ desires and boundaries.

Disclosure
No.