bluuebunny/crossref_metadata_2025_split huggingface dataset:
The moderating effects of product involvement on situational brand choice
Authors: Xue Fei 
Published: April 2008

PurposeThe purpose of this paper is to investigate the moderating role of product involvement in predicting the effects of self‐concept and consumption situation on consumers' situational decision making.Design/methodology/approachAn experiment was conducted based on a two (self‐concept) × two (consumption situation) between group design. Participants' product involvement was treated as a covariate in repeated measures test to analyze the relationships between product involvement, self‐concept and consumption situation.FindingsResults suggested that, for consumers who were highly involved with the product, self‐concept and consumption situation were both determinant factors in a situational brand choice. For consumers who were not highly involved with the product, however, their situational brand choice was based solely on the situational factor, not their self‐concept.Research limitation/implicationsParticipants' pre‐existing attitude towards the brands might have influenced their answers. Only a single product category was used. The findings of this study can help us understand the underlying mechanism for the impact of self‐congruity and situational congruity. From a marketer's perspective, it seems logical to assume that both self‐concept and consumption situation are influential factors for those who find the product personally relevant, while only consumption situation is influential for those who are not.Originality/valueThe paper examines the interaction effect between self‐concept and consumption situation. It introduces a new variable, product involvement, to self‐concept research to extend our understanding of when self/situation congruity effects occur.
Decision making process of community organic food consumers: an exploratory study
Authors: Hamzaoui Essoussi Leila , Zahaf Mehdi 
Published: April 2008

PurposeSubstantial changes in the organic food sector and recent studies on the Canadian organic food market are showing promising trends. However, community organic food markets are different from organic food mainstream markets. In a domain growing in theoretical and practical importance, the main objective of this paper is to develop an understanding and analysis of “community organic food market”.Design/methodology/approachFocus groups were conducted and data collected were analyzed using content analysis.FindingsFive main themes emerged and brought contributions in terms of: organic food definition and recognition, organic food consumers' motivations, trust with regard to organic food, labeling and certification process, organic food distribution channels, and the proposition of a conceptual model of decision making with regard to organic food consumers in small communities.Research limitations/implicationsData collection was conducted in only one small community location and should be extended to other small communities as well as urban city centers.Practical implicationsThis study provides some insights to managers in terms of the market mix and target marketing of organic food niche markets.Originality/valueThe paper explores the difference between an organic food mainstream market and an organic food niche/community market using a consumer behaviour perspective.
SegmentTalk: the difference engine: a comparison of loyalty marketing perceptions among specific US consumer segments
Authors: Ferguson Rick , Hlavinka Kelly 
Published: April 2008

PurposeThe purpose of this paper is to use current loyalty market landscape data to examine differences in loyalty‐program participation among key consumer segments.Design/methodology/approachUsing data from the Loyalty Census research study conducted by COLLOQUY (JCM v24i5), this paper applies the information to six demographic segments of high interest to loyalty‐marketing practitioners – affluent, young adult, senior, core women, emerging Hispanic, and general adult – to determine rends related to participation, needs, redemption, and satisfaction.FindingsThe paper identifies the emergence of underserved and important demographic segments looking for attention in the world of loyalty marketing. The paper also establishes the new battlegrounds for loyalty programs in regards to rewards and redemption. Finally, the research reveals fresh strategies for marketers designing loyalty offerings.Practical implicationsPersonalization is key to driving participation in contemporary loyalty marketing programs. Companies must identify the individual and tailor rewards, offers and benefits ‐ constructing a “difference engine” to serve all markets, build advocacy, retention and return on investment.Originality/valueThe paper further deconstructs the current loyalty marketing landscape and spotlights budding demographic segments previously overlooked or understudied. The text derives ten concrete suggestions from the data for building successful loyalty programs in today's changing market.
The digital library in 100 years: damage control
Authors: Seadle Michael 
Published: April 2008

PurposeThis editorial aims to look at damage control for the problems digital libraries will face in 100 years because of choices we make today.Design/methodology/approachThe approach looks at the market choices for archiving systems and considers what factors could cause contemporary choices to go wrong.FindingsThe editorial finds that interoperability is the preferred choice for helping to ensure that the wrong choice of an archiving system will have minimal consequences for the documents in that system.Originality/valueLibraries choosing archiving systems must make choices based on limited information and on expectations about that system's long‐term viability that could well be wrong. This editorial highlights that libraries should prepare for some archiving systems to fail and should plan for interoperability so that documents can move readily from one system to another.
Topic maps and the ILS: an undelivered promise
Authors: Iglesias Edward , Stringer Hye Suellen 
Published: April 2008

PurposeThe purpose of this paper is to provide an overview of the current use of topic maps in the library field, how they might be integrated into the ILS structure and some of the inherent challenges in trying to transform MARC data.Design/methodology/approachA review of available literature was conducted as well as e‐mail interviews with researchers and vendors in the field. An introduction to some of the basic concepts quickly leads into a recap of some of the possibilities that have been tried with this technology in the library field. Specific examples of the use of the XML standard XTM are given as well as some theoretical possibilities discussed. Finally some thought is given to where this technology will fit into the ILS.FindingsThe paper finds that more work needs to be done by vendors and libraries in structuring data to allow for easier transformation.Research limitations/implicationsThis study was a limited overview. The lack of training materials and software make topics maps have an unnecessarily high barrier to entry.Practical implicationsThis paper points a way for further research and a need for basic tools and training geared towards the library community.Originality/valueThis paper attempts to address some of the potential and challenges associated with using topic maps in a library environment, especially as part of an ILS.
Visualizing OPAC subject headings
Authors: Papadakis Ioannis , Stefanidakis Michalis , Tzali Aikaterini 
Published: April 2008

PurposeThis paper aims at providing a robust, user‐friendly and efficient navigation procedure in an online library catalog that is based on semantic information encapsulated within subject headings.Design/methodology/approachThe paper describes an interactive navigation procedure inside an online library catalog based on semantic information. The proposed approach is presented through a web‐based, prototype application following the most recent trends of the semantic web such as AJAX technology and the web ontology language – OWL for encoding semantics.FindingsAccording to the proposed method, a GUI interface exposes the hierarchy of the subject headings employed within an OPAC, as well as all stated relations between such headings, as links that the user can follow, effectively traversing the ontology and formulating at the same time the actual query to the underlying OPAC. This act of interactive navigation through the library's assets aids searchers in accurately formulating their queries, by offering broader or narrower concepts for selection or indicating alternative or related concepts they might be initially unaware of. The augmented exposition of inter‐relations between concepts provides multiple paths for information retrieval and enables searchers to fulfill their information needs in a faster, more efficient and intuitive manner.Practical implicationsThe paper includes implications for the development of modern, semantic web applications focused on the library domain. The novel approach of visualizing subject headings could be further extended to visualize a number of other conceptualizations of the library domain.Originality/valueThis paper fulfils an identified need to take advantage of the “hidden knowledge” existing within the library domain but, for a number of reasons, is never exposed to the library users.
OPAC integration in the era of mass digitization: the MBooks experience
Authors: Kelleher Powell Christina 
Published: April 2008

PurposeThe purpose of this paper is to provide an overview of the OPAC integration in the University of Michigan's local implementation of materials digitized in the partnership with Google.Design/methodology/approachThe paper provides a discussion of different strategies used in integrating metadata with digital resources and presenting the digital objects to the user in the OPAC.FindingsThe paper finds that methods that had served in smaller digitization projects require more automation and error reduction processes in an undertaking of this scale. Increased integration with the OPAC is one approach.Originality/valueMichigan is the first of the Google partners to mount their materials themselves and others involved in mass digitization may be interested in the experience.
Using Google Maps as an interface for the library catalogue
Authors: Vandenburg Michael 
Published: April 2008

PurposeThe paper aims to describe a proof of concept web application designed to allow users to search for library materials with geographic subject headings using Google Maps as the primary interface for navigation. The purpose of the paper is to describe the development of an innovative tool that one library has created to provide users with a new way to access bibliographic records.Design/methodology/approachThe approach taken is descriptive, with the development process for the proof of concept laid out in detail and placed it within the broader contexts of web application development at the host library and the emergence of Web 2.0 tools.FindingsThe paper shows that unique and valuable new methods of accessing bibliographic data can be created through the use of application programming interfaces (APIs), one of the more powerful tools available to web application developers today.Research limitations/implicationsChallenges of working with geographic information in subject headings of bibliographic records are discussed, and potential methods for dealing with these challenges are described.Originality/valueThe paper shows that it is possible to use APIs provided by large internet entities such as Google to create map based navigational tools for accessing bibliographic information. It also shows the value of allowing library systems staff to explore new technologies.
Morphing metadata: maximizing access to electronic theses and dissertations
Authors: McCutcheon Sevim , Kreyche Michael , Beecher Maurer Margaret , Nickerson Joshua 
Published: April 2008

PurposeThis paper aims to describe work at Kent State University Libraries and Media Services to promote and devise electronic thesis and dissertation (ETD) storage at OhioLINK's ETD Center, to find efficient methods to represent these unique scholarly materials within the library's catalog, and to foster the establishment of state‐wide library catalog standards for ETDs.Design/methodology/approachA semi‐automated process has been devised that extracts student‐supplied metadata already available in the OhioLINK ETD Center to provide almost instantaneous access to unique resources through the library catalog. A Perl program uses the OAI‐PMH protocol to extract metadata, modifies and enhances the data, and inserts it into the Innovative Interfaces, Inc. catalog. Significant effort was made to map the data from ETD‐MS to MARC. Catalogers retrieve records for completion and contribute full bibliographic records to OCLC WorldCat in addition to the local and consortium catalogs.FindingsThe process successfully produces a provisional bibliographic record that is useful immediately for resource discovery and that can serve as the basis for full cataloging.Practical implicationsThis research provides libraries with a method they can adapt locally to provide provisional level access, full level access, or both, to unique scholarly research.Originality/valueThis research broke new ground regarding the use of a software agent to repurpose metadata in library catalogs. It also impacted national cataloging standards for ETDs.
The potential of metasearching as an “open” service
Authors: Dorman David 
Published: April 2008

PurposeThis paper has two objectives: to illustrate to non‐technical librarians the elements that make up the process of metasearching and to discuss how the openness of each of those elements affects the quality and affordability of a metasearch service.Design/methodology/approachThe search flow is broken down into its primary component parts‐user interface, interface software, metasearch middleware (search client and results processor), the various types of database connectors, database servers, metadata, and content. Diagrams and real world examples are used to illustrate the challenges faced by metasearch services and how those services could be improved by open source software, open standards and open access content.FindingsThis paper finds that the lack of Z39.50/SRU‐compliant database servers and rich metadata consistently encoded are the primary causes of the current functional problems of metasearch services; that wide use of open source metasearch software and widespread implementation of Z39.50/SRU‐compliant database servers would significantly lower the cost of metasearch services.Practical implicationsOne practical implication of the findings of the paper is that widespread use of Z39.50/SRU by content providers is the best foundation on which to build improved metasearch services. Another is that libraries would save a great deal of money and be able to offer superior metasearch services if those services were based on open source software and provided access to open access content.Originality/valueThe value of this paper will be realized to the extent that it promotes awareness of the importance of open standards, open source software and open access content for the continued advancement of cost‐effective metasearch services.
DRAM/Variations3: a music resource case study
Authors: Krueger Stephanie , Ponella Philip 
Published: April 2008

PurposeThe objective of this article is to describe how two small non‐profit, primarily grant‐funded music projects are working to provide solutions for scholars and students in an environment dominated by for‐profit companies and aggressive rights regimes. Technology in some ways levels the playing field for organizations such as ours while at the same time forcing a more rapid pace of innovation because of heightened user expectations.Design/methodology/approachThis article is a case study. It describes each of the authors' projects and how technology has aided their efforts in certain areas: organizationally: what technologies have aided us in terms of staffing and project organization; how technology has impacted the kinds of services and products we are able to provide; and how the overall environment of rapid innovation in music sometimes makes our work more difficult than in other areas of content creation.FindingsThe paper finds that overall the projects would not be possible without recent innovations. The authors are finding it challenging to meet the needs of the generative web, but are reacting as quickly as their projects allow.Originality/valueThis is the first joint case study published by the authors' organizations and, in the authors' literature review, they did not find any other study about music product utilization and innovation by non‐profits serving library populations.
From static files to collaborative workspace with SharePoint
Authors: Herrera Kevin 
Published: April 2008

PurposeThe purpose of this paper is to examine the implementation of Microsoft SharePoint Services at the University of Mississippi Libraries with particular emphasis on the use of this technology in library departments. It aims to describe major components of the software, and to discuss examples of library use. This paper also seeks to explore some unanticipated benefits derived from using this software.Design/methodology/approachThis paper covers key points from the preparation, setup, and training phases of this implementation.Practical implicationsMost twenty‐first century organizations need to collaborate electronically on a variety of projects. The suite of tools available in SharePoint offers one approach to electronic collaboration.Originality/valueThe University of Mississippi Libraries has been using SharePoint very successfully as a means of fostering online collaboration and communication. Other libraries could use this software in much the same way that University of Mississippi is using it. The discussion of specific library uses may help others identify potential uses in their libraries.
Developing utility tools to enhance Voyager access, search and workflow automation
Authors: Xiao Daniel , Paul Fullerton John 
Published: April 2008

PurposeThis paper aims to describe three utility tools developed at Texas A&M University Libraries, which were designed for quick access and search of the Voyager OPAC and the Voyager clients.Design/methodology/approachThe Voyager Canned Search Generator provides content creators with an automatic way to generate persistent links to catalog searches. Quick‐Cat is an OPAC shortcut search tool. It allows users to highlight bibliographic data, including authors, titles, ISBN numbers, or ISSN numbers on any web site and immediately search their own library catalog, with just one click. Designed to assist in the EBSCONET serials renewal, an Excel VBA Macro provides an easy gateway from the renewal list to the Voyager Acquisitions and Cataloging clients, the EBSCONET web site, and the library's SFX system.FindingsThe three tools fulfilled their design goals. Users were satisfied with them and they improved productivity. With innovative ideas, some technical know‐how, and a good understanding of the issues librarians can turn themselves into developers of useful tools. They could come up with small, yet effective solutions by leveraging the existing system infrastructure, and combining or mixing available components. The paper discusses development issues, benefits, drawbacks and user feedback.Originality/valueThe paper provides useful information on developing utility tools for quick access and search of Voyager OPAC and the Voyager clients.
Useware engineering: a methodology for the development of user‐friendly interfaces
Authors: Zuehlke Detlef , Thiels Nancy 
Published: April 2008

PurposeThe development time for user interfaces is drastically reduced by today's shorter product life cycles. Generally, at the end of the development phase, there is not enough time or money left to enhance the usability of software. After the user interface has been developed, the users are left alone to handle any problems with the interface. Systematic development using engineering processes can help to overcome these usability problems. Engineering processes identify and consider clearly defined requirements during the development phase. This results in more usable products and a growing recognition of the importance of engineering processes. This article aims to introduce a structured Useware engineering process that increases the effectiveness and efficiency of user interface development.Design/methodology/approachThis article introduces a structured Useware engineering process, the application of which enhances user orientation which leads to higher acceptance and more practical user interfaces.FindingsThe article finds that the current process is supported by various expert development tools for the production of user interfaces; these tools ensure a systematic and continuous data transferability from one phase to the next. The process has already provided remarkable results in the area of task orientation and usability within several different industrial sectors, e.g. medicine, manufacturing industry and process engineering. Further possibilities to apply this process are software for online catolog planning or lending and return machines.Originality/valueThis article introduces a structured engineering process that increases the effectiveness and efficiency of user interface development which has the possibility of use in online catolog planning or lending and return machines.
E‐resources: transforming access services for the digital age
Authors: Resnick Taryn , Ugaz Ana , Burford Nancy , Carrigan Esther 
Published: April 2008

PurposeLibraries spend increasingly large amounts on electronic resources (ERs), but may not have adjusted staffing to support these resources. Assisting users with ER access problems is complex due to the many reasons a resource may be unavailable at a particular time. The objective of this paper is to describe the evolution of a library ER problem‐reporting help desk.Design/methodology/approachA pilot project was undertaken by librarians at the Texas A&M University Libraries to redesign workflows and staffing to provide an efficient, effective help desk service for solving ER access problems.FindingsIncluding librarians with experience in licensing and managing ERs in providing help desk services improved response time, problem resolution, systematic information capture, and service expectations and policies, and also led to the development of an ER HelpDesk database with enhanced functionality.Practical implicationsDelegating ER problems solely to information technology (IT) staff may seem reasonable but assumes technology is the source of most problems; it is just as likely that the user, the resource, or a non‐computer‐related issue is the source. Librarians whose traditional responsibilities include supporting user access were effective in providing expert assistance with access problems. Cooperative efforts of librarians and IT staff are necessary to ensure reliable ER access.Originality/valueThis paper offers practical, experience‐derived advice on establishing and staffing an ER HelpDesk service, including the importance of involving technical services librarians in providing support.