bluuebunny/crossref_metadata_2025_split huggingface dataset:
Corporate giving in the USA: a model for meeting Russia's expanding social needs?
Authors: King Karen , Tchepournyhk Margarita 
Published: July 2006

AbstractIn the USA, corporations make substantial contributions to public‐serving organisations with no expectation of financial gain. This paper explores the factors that have encouraged corporate giving in the USA and compares them to circumstances in the emerging capitalist economy of Russia. The outlook for the emergence of a corporate giving model in Russia similar to that of the USA is poor, but improving. To make it work, organisational recipients of corporate generosity need to trust their benefactors, and corporations need to believe that their contributions of surplus profits make good business sense. Copyright © 2004 Henry Stewart Publications
Film marketing in Europe: bridging the gap between policy and practice
Authors: Kerrigan Finola , Özbilgin Mustafa 
Published: July 2006

AbstractConcerns with US domination of European cinema screens and the apparent lack of success of policy makers to support sustainable development of the film industry has meant that these issues have remained topical for policy makers and researchers. This is also evidenced by both media attention and an increased research focus on the film industry, particularly from a marketing perspective.1–7 To date, neither policy nor empirical research has had a significant impact on the development and understanding of the industry. This paper seeks to bridge the perceived gap between policy and the practice of film marketing in Europe.The interface between film marketing policy and practice in Europe offers an interesting venue to explore. While the macro‐environment is invariably emphasised in terms of its impact on marketing, many marketing academics and practitioners neglect the role that policy plays in shaping the practice of marketing.This paper undertakes an historical analysis of protectionism in the US film industry from its inception and highlights the likely impact of similar protectionism in the European context. It also explains how Hollywood studios control domestic and international markets. The historical overview shows the importance of vertical integration in producing a successful marketing campaign. An exploration of the debate focusing on the call for liberalisation of the global audiovisual market is also undertaken from an industrial and cultural perspective to assess the possible impact that this will have upon film marketing in Europe, in addition to the implications for European cultural identity. Copyright © 2004 Henry Stewart Publications
Revisiting membership scheme typologies in museums and galleries
Authors: Slater Alix 
Published: July 2006

AbstractResearch suggests that there has been a sustained and incremental growth in Friends' organisations (also known as membership schemes, societies and associations) in the UK since 1970. Despite this there is a dearth of published literature on the subject. This paper contributes to the theory in this area by: refining an existing set of characteristics and criteria that can be used by Friends' managers to identify the position of their own membership scheme in relation to others; mapping the organisational performance of 90 membership schemes affiliated to museums and galleries of varying sizes from across the UK; and using this information to extend and enhance an existing typology of membership schemes developed by Hayes and Slater. Copyright © 2004 Henry Stewart Publications
Identifying promotional appeals for targeting potential volunteers: an exploratory study on volunteering motives among retirees
Authors: Callow Michael 
Published: July 2006

AbstractThis paper examines whether older adult volunteers share similar or diverse motives for volunteering. Previous research has often treated senior citizen volunteers as a homogenous group that is significantly different from other cohorts. This paper argues that the senior citizen segment is far from homogeneous in its motives for, and behaviour towards, volunteering, which may have a significant impact on the effectiveness of recruitment and promotional campaigns. An exploratory study was conducted and, as expected, interviewees identified a variety of benefits sought from volunteering. There was considerable variability in the importance of these benefits among respondents, suggesting that further clustering would be useful. Implications for recruitment and promotional campaigns are discussed. Copyright © 2004 Henry Stewart Publications
Manufacture for donation: driving bottom‐line performance through contributions to run strategy optimisation
Authors: Thode Keith Richard , Williams Samuel Tate , Halligan Michael 
Published: July 2006

AbstractManufacturers have idle/open capacity as an inherent part of the manfacturing process. The focus of the paper is to analyse if, as capacity becomes available, it is more financially advantageous to use this capacity to make product for donation, or other nonprofit discount markets, than to leave the production line idle. The conclusion will highlight the opportunity for raising corporate efficiency through incorporating manufacture for donation as a component in run strategy optimisation. Copyright © 2004 Henry Stewart Publications
New product development practices of urban regeneration units: a comparative international study
Authors: Bennett Roger , Savani Sharmila 
Published: July 2006

AbstractThe new product development (NPD) activities of 14 not‐for‐profit urban regeneration organisations in three cities (London, Copenhagen and Boston) were examined to establish the degree to which they reflected the best practices recommended by the academic NPD literature in the for‐profit field. Executives in each organisation were questioned about the stages of the NPD process that they activated most intensively, relationships between marketing staff and technical urban development specialists, mechanisms for consulting end users of place products, methods for generating new ideas and the major problems they experienced. Parallels between the NPD behaviour of nonprofit urban regeneration organisations managing projects involving widespread change and that previously observed among for‐profit organisations engaged in the development of radically new products were investigated. Copyright © 2004 Henry Stewart Publications
Can relationship marketing enhance strategic thinking in the public sector? A study of the perceived relationship between subsidised theatres and their government funders/regulators
Authors: Conway Tony , Whitelock Jeryl 
Published: July 2006

AbstractThis paper reports on the findings of research into the perceived relationships between publicly funded theatres and their key funders/regulators. This is part of a wider study into whether successful publicly funded arts organisations are more likely to apply a relationship marketing approach. Relationship marketing may help to remove a short‐term tactical focus that tends to exist in public sector organisations generally and publicly funded arts organisations particularly. Three UK producing theatres' relationships with the Arts Council and their respective local authorities are analysed and findings suggest that building relationships with this stakeholder type may well produce more strategically focused and successful theatres. Copyright © 2004 Henry Stewart Publications
Direct and database marketing and customer relationship management in recruiting students for higher education
Authors: Tapp Alan , Hicks Keith , Stone Merlin 
Published: July 2006

AbstractMarketing in higher education is changing. There is a need to be on the one hand ever more cost‐effective and on the other more socially responsible in recruiting applicants. Most university faculties have to deal in very competitive sectors in order to attract applicants. In this paper the authors analyse the results of a recent study of the customer database belonging to the University of the West of England. It is concluded that direct and database marketing has distinct potential in attracting more students cost‐effectively, and improving the precision and control with which the whole recruitment process is managed. Copyright © 2004 Henry Stewart Publications
Understanding the postgraduate education market for UK‐based students: a review and empirical study
Authors: Donaldson Bill , McNicholas Carolyn 
Published: July 2006

AbstractThis paper examines why postgraduate students in the UK decide to take up a further degree, the factors influencing their choice of programme and institution and the sources of information consulted. The study is based on a literature review, other sources of information and primary research with students at one institution. Based on responses from 102 current students the analysis reveals that improvement of career prospects was the prime motivator for studying a postgraduate qualification, allied to a desire to gain or update skills to become more employable. Students also chose to study for their own personal satisfaction. For the university in question, accreditation of some programmes was a deciding factor influencing their choice of institution. The reputation of the university and its location were also important. Various sources of information were referred to but the use of faculty and tutors as ‘salespeople’ had significant impact. Managerial implications for universities and directions for further research complete the paper. Copyright © 2004 Henry Stewart Publications
Exploring the value of party political advertising for youth electoral engagement: an analysis of the 2001 British General Election advertising campaigns
Authors: Dermody Janine , Scullion Richard 
Published: July 2006

AbstractOne of the central, non‐party issues in the latter days of the 2001 British General Election campaign was encouraging the electorate to vote. With turnout at British elections in decline, particularly among young people, British democracy appears to be facing a crisis. This disengagement offered both opportunities and challenges for the election advertising campaigns, however, the campaigns employed have been accused of failing to engage a disinterested young electorate. The aim of this paper is to explore youth attitudes to electoral advertising and to explore its value for public servants tasked with increasing voter engagement and turnout among young people for future British general elections. Copyright © 2004 Henry Stewart Publications
A practical guide to corporate fundraising on a regional basis
Authors: Arnell Jane 
Published: July 2006

AbstractRegional corporate fundraising has the potential to become a growth area as major companies move out of big cities and wish to become involved in supporting charities in the regions where they relocate.This paper gives ‘hands‐on’ guidance to charities on the way to approach corporations; the importance of thorough research is stressed, as is the necessity for clear, professional proposals that point out the benefits to both charities and corporations. Much practical advice is given and many specific opportunities for fundraising are listed. Copyright © 1999 Henry Stewart Publications
Clergy views on the marketing of the Church: insights from a UK survey
Authors: Devlin James F. , Sherman Ann 
Published: July 2006

AbstractThe marketing of the Church, an example of social cause marketing, has been the subject of increasing attention in the academic literature. At the same time churches in the United Kingdom are increasingly seen to be engaging in what have been termed marketing activities. A small number of studies have investigated the degree to which clergy in the USA view the use of marketing techniques as acceptable and appropriate. This paper makes a contribution to the continuing debate surrounding the use of marketing in a church setting by presenting the results of a survey of UK clergy in which they are asked about the appropriateness of marketing activities in the church context. While results indicate a general acceptance of marketing techniques, there is less acceptance among the clergy of the need to develop, and appropriateness of developing, a marketing orientation or philosophy. Copyright © 1999 Henry Stewart Publications
Charity shop volunteers: a case for ‘tender loving care’
Authors: Whithear Roy 
Published: July 2006

AbstractThe main purpose of this paper, which features all the shop volunteers in the town of Ruislip (and some in a neighbouring town), is to build a picture of the volunteer workforce and to note some distinguishing features about volunteer groupings that have been identified. It discusses some of the management challenges facing charities in marshalling their volunteers and notes the very important part the local shop manager plays in that process. Finally it discusses some of the consequences to volunteering of the migration to ‘professionalism’.It is suggested that charities, by understanding what is happening to volunteering in the retail sector, will extract maximum contribution from the efforts of their volunteers, present and future. A competitive edge may be found by some if they employ a humanistic approach to the management of volunteers. Copyright © 1999 Henry Stewart Publications
Selling goods and services by charities: a clearer view of an emerging picture
Authors: Palmer Paul , Wise David , Penney Derek 
Published: July 2006

AbstractThe role of voluntary organisations in society and the way such organisations are able to gain finance to support their role, is a continuing source of interest. Charities appear to be becoming more commercial in their selling of goods and services to augment their traditional sources of income.Such trading activity raises sensitive issues of topical interest; notably the way in which charities' income is taxed and the perception of competition between charities and private traders.The research, commissioned by the National Council for Voluntary Organisations (NCVO), throws light on these issues by revealing the nature and extent of trading by charities using authoritative data and a statistically sound sample of charities engaged in trading.Because of legal and taxation constraints on charities, much trading is carried out by subsidiaries rather than by the charities themselves. This study is the first to examine specifically the use of subsidiary companies and to focus on competitive issues. Copyright © 1999 Henry Stewart Publications
The development of purpose and strategy within British charitable organisations: historical impressions
Authors: Williams Ian 
Published: July 2006

AbstractThis paper is based on research work undertaken as part of a PhD thesis. It considers the development of purpose and strategy within British charitable organisations. First, the historical path of charity in Britain is traced. Secondly, an assessment of the more fundamental forces that constitute the nature of charitable initiative are explored, much of which is applicable beyond ‘our island home’.[Churchill, W. (1957) ‘A History of the English Speaking Peoples’, Cassell and Company, London.] The historical relationship of charity to business is then examined, particularly in terms of the influence that business ‘culture’ is gaining in shaping charitable endeavour today. Finally, an initiative to link business and charity is presented and conclusions are noted. Copyright © 1999 Henry Stewart Publications
Blurred vision: public trust in charities
Authors: Gaskin Katharine 
Published: July 2006

AbstractRecent evidence that people's trust in charities is low holds serious implications for a sector that needs high levels of public confidence and support to thrive. This paper reports on qualitative focus group research initiated by the Third Sector Foresight Consortium on Trust, set up by the National Council for Voluntary Organisations (NCVO) and the Henley Centre. Strong negative views about fundraising and marketing strategies, ‘fat cat’ salaries and fraud are only partially offset by favourable opinions of the aims and role of charities in society. There appears to be a ‘blurring’ of the voluntary sector's identity and boundaries in the public mind, with overlaps with the state and business sector threatening to obscure the distinctive character of charity and widespread suspicion of the abuse of charitable status. A consequent demand for greater openness and accountability focuses on information about charity finances and performance measurement. Suggestions for further research and strategies for the charity sector to respond to the findings conclude the paper. Copyright © 1999 Henry Stewart Publications
Building and using a charity customer database
Authors: Stone Merlin , Moreton Annie , Larsen Peter , Robinson Paul 
Published: July 2006

AbstractThis paper describes how a leading campaigning organisation, Greenpeace, improved its fundraising performance through a major supporter database project. It shows how a complex and inadequate database situation can be transformed into a successful operation by applying professional statistical, marketing and systems techniques that are becoming much more widely available, while reducing costs considerably. Copyright © 1999 Henry Stewart Publications
Is direct mail donor recruitment an art or a science?
Authors: Williamson Brian 
Published: July 2006

AbstractThis paper promotes the importance of proper post‐response analysis and highlights the critical elements to be analysed. The analysis elements discussed include: response measures, donation values, donation options, costs and return on investment. The goal of this paper is to introduce the reader to what can be learned from each type of analysis and how that information can be used. This will empower the analyst to make appropriate recommendations for future mailings. Copyright © 1999 Henry Stewart Publications
Recruitment of new direct response donors: some implications for the future based on a survey from the past
Authors: Masters Tony 
Published: July 2006

AbstractThe constant need to enlarge the universe of charitable donors has driven innovation and imagination in direct response fundraising for over fifteen years. Each time there is a new development in media and creativity, charities are stimulated to adopt a different approach when trying to cold recruit potential donors. This process dates back to early exploitation in the mid‐70s of mass mailing to prospects, using the new medium of direct marketing. It has continued with key creative changes to the ‘call to give’ with experimentation with other media, from door‐drops to direct response TV and with the introduction of banking systems that facilitate the collection of small monthly donations. This evolution will continue, as will the search for the most cost‐effective route to increasing the value and reliability of donors. The quest for funds is increasingly competitive and is behind some of the most interesting developments in donor analysis and profile. Copyright © 1999 Henry Stewart Publications
Performance comparisons in fundraising – the case of fundratios
Authors: Paton Rob 
Published: July 2006

AbstractFundraisers need to be able to compare results if they are to judge the success of their different programmes and schemes. But any such comparisons are fraught with difficulties. This paper reviews the experience of what is almost certainly the longest running scheme for comparing fundraising performance anywhere in the world. It describes the way it has developed, the challenges it has faced and the ways in which its figures are used, drawing on the views of a wide range of participants. It concludes by highlighting the prospects and possibilities now open to the scheme, and its longer‐term significance for nonprofit managers. Copyright © 1999 Henry Stewart Publications
Volunteering: the long arm of the law
Authors: Morris Debra 
Published: July 2006

AbstractVoluntary organisations are beginning to acknowledge that they have responsibilities towards volunteers that closely resemble their duties towards paid staff. There is a move towards interviewing volunteers, taking up references and defining the terms and conditions of volunteer work. This paper explores some legal implications of the formalisation of the relationship between voluntary organisations and their voluntary workers. Particular emphasis is placed on the problems that can arise when voluntary workers receive payment over and above the reimbursement of their actual expenditure. Copyright © 1999 Henry Stewart Publications
Relating to marketing? Why relationship marketing works for not‐for‐profit organisations
Authors: Brennan Linda , Brady Erica 
Published: July 2006

AbstractNot‐for‐profit organisations often consider marketing to be inappropriate to their needs. This may well be true if marketing is thought of in its traditional and outdated ‘transactionally’ focused mode. Relationship marketing, with a focus on relationships rather than transactions, and multiple markets, has the ability to meet the unique needs of not‐for‐profit organisations. Copyright © 1999 Henry Stewart Publications
How responsive are charities to market needs?
Authors: Connor Rosie 
Published: July 2006

AbstractVoluntary organisations have a unique set of stakeholders. Their services are paid for, not by their customers, but by ‘purchasers’ such as social services or grant‐making trusts. This separation of customers from purchasers denies voluntary organisations a direct market mechanism for feedback on their services. As a result, charities are in danger of providing outdated poor‐quality services for years, while convincing purchasers that they are still doing a good job.This paper examines the extent to which voluntary organisations do in fact respond to market needs, despite their undemanding environment. The paper draws on research from 15 national disability charities to explore the extent to which charities are market orientated, and to identify examples of best practice in the field.The paper concludes by identifying the critical role played by charity chief executives in urging their own organisations to adopt marketing principles. Copyright © 1999 Henry Stewart Publications
Press stories as a medium for social marketing: the publisher's perspective
Authors: Bennett Roger , Gabriel Helen 
Published: July 2006

AbstractFeatures editors in 50 UK newspapers and magazines completed a mail questionnaire concerning their use of charity infotorials, ie human interest press stories based on materials developedandsubmittedbycharityemployees. The research focused on publishers' reasons for carrying this type of article, editorial policy regarding materials submitted by charities, perceptions of the quality of the copy received, and the determinants of publishers' levels of satisfaction with outcomes. A clear dichotomy emerged between publishing firms that viewed infotorials mainly as a means for gaining a competitive advantage over titles produced by other businesses, and those that adopted a more altruistic approach to the publication of stories with a charity‐related theme. Copyright © 2000 Henry Stewart Publications
Exploring the link between cause‐related marketing and brand building
Authors: Polonsky Michael Jay , Macdonald Emma K. 
Published: July 2006

AbstractThe use of cause‐related marketing (CRM) is increasing around the world and provides benefits to both firms and causes, by linking the two organisations together. Most of the CRM literature examines this strategy from a for‐profit perspective. This paper examines how this literature could be equally applicable to examining CRM from a not‐for‐profit perspective. That is CRM programmes can positively and negatively impact on a not‐for‐profit's brand, which is frequently its most valuable asset. In this way CRM can be related to a number of not‐forprofit brand and brand equity issues including brand awareness, brand attitude and intention to support the CRM programme. Copyright © 2000 Henry Stewart Publications