bluuebunny/crossref_metadata_2025_split huggingface dataset:
President George W. Bush and his faith‐based initiative: creative solution or political minefield?
Authors: Firoz Nadeem , Matthews William E. 
Published: July 2006

AbstractOn 29th January, 2001, President Bush issued an executive order creating a faith‐based initiative office. This paper examines the history of the separation of church and state in the United States starting with the Constitution's First Amendment which established the freedom of religion. Pertinent historical facts through the 1990s are presented. The paper then defines President Bush's faith‐based initiative and how it will be implemented. There is concern about whether this initiative will violate the Constitutional separation of religion and government. Another concern is how it will affect the religious organisations and the charities it is supposed to be helping. There is also a discussion on whether President Bush's faith‐based initiative will have a positive or negative impact on religious organisations as well as keeping then separate from the government. The concern is whether the initiative will benefit and progress society as a whole. Copyright © 2003 Henry Stewart Publications
From ‘social club’ to ‘integrated membership scheme’: developing membership schemes strategically
Authors: Hayes Debi , Slater Alix 
Published: July 2006

AbstractChanges in the economic and political climate have resulted in income generation becoming increasingly important for cultural organisations and one method of achieving this is to develop closer relationships with individuals, for example, members. Friends' schemes (also known as membership schemes, societies and organisations) exist in a variety of formats and provide organisations with a range of benefits in addition to their income‐generation potential. These include advocacy, influence and a stable volunteer base. This paper makes a contribution in three areas of cultural management: it presents the findings of a study of friends' schemes within large museums and galleries in London and identifies distinctive typologies of scheme; creates a framework that practitioners can use as a diagnostic tool to analyse their own scheme; and finally, provides strategic direction to assist in the evolution of membership schemes. Copyright © 2003 Henry Stewart Publications
Product quality strategy in charity retail: a case study
Authors: Croft Nick 
Published: July 2006

AbstractThis paper addresses strategies adopted by one charity retail chain to deal with the problem of the impact of sales competition on the effectiveness of charity shops in producing surplus funds for their parent charities. The organisation sought differentiation on grounds of quality in stock and presentation, via a strict stock rotation policy and tight management controls. Control practices and information systems were found to be supportive of the chosen strategy but financial appraisal of the operation did not fully support the Director's confidence in the effectiveness of his operation. The findings of this study provide a degree of support to papers published in Volume 5, Number 2 of this journal. Copyright © 2003 Henry Stewart Publications
Nasty or NICE? The National Institute for Clinical Excellence and technology assessment
Authors: Duckenfield Mark 
Published: July 2006

AbstractThis paper explores the political dynamics that have surrounded the National Institute for Clinical Excellence (NICE) since its creation in 1999. Using theories of political marketing, the research presented here explains the behaviour of NICE in the technology appraisal process as the result of the pressures to pursue different marketing strategies. It finds that organisations can follow multiple strategies of political marketing depending upon the identity of their target audience. The government originally designed NICE to pursue a ‘product‐oriented’ strategy based upon its biomedical expertise. However, in the face of resistance from stakeholders (pharmaceutical companies and patient groups) NICE has begun to pursue a more ‘market‐oriented’ strategy. Using analysis of its decision‐making procedures and an empirical analysis of its guidances and appeals decisions, this paper demonstrates how NICE garners information from and is responsive to the interests of its target audiences. Copyright © 2003 Henry Stewart Publications
Higher education: marketing in a quasi‐commercial service industry
Authors: Brookes Mari 
Published: July 2006

AbstractThe UK Government is promoting widening participation and asking universities to develop their student intake of 18–30 year‐olds by 50 per cent by 2010. The financing of these changes is encouraging a marketing emphasis shift, as funding is reduced and alternative revenue methods sought. Traditional marketing of charitable educational institutions sought to ensure sufficient student enrolments for solely government‐funded core activities. Further marketing is now seen in quasi‐commercial activities. This paper investigates the need for a further marketing approach to satisfy these government policy changes. Using the comparative method, the paper looks at the complexity of the issues around US and UK higher education and their revenue value conflicts, marketing perspectives and, finally, the differences in perspectives and expectations between commerce and education. As the matter is current and ongoing, the main form of collecting evidence is through personal interview and recent media releases. Copyright © 2003 Henry Stewart Publications
Best value, partnerships and relationship marketing in local government
Authors: Rees Patricia , Gardner Hanne 
Published: July 2006

AbstractThis paper contends that relationship marketing can enhance the nature of partnerships in local government. It considers first the development of best value, with particular emphasis on partnerships and collaborative working. The development of relationship marketing and its definitions are acknowledged along with a selection of related issues. Two taxonomies of relationship marketing are then considered which appear to have particular relevance to local government. The notion of trust is singled out for attention and possible applications of relationship marketing are then offered. The conclusion presents a synthesis of collaborative working and relationship marketing and a nascent model showing the possible facilitating role of relationship marketing. Copyright © 2003 Henry Stewart Publications
The Flemish customer contact centre for public information from a marketing and management perspective
Authors: Gelders Dave , Walrave Michel 
Published: July 2006

AbstractThis paper describes the Flemish customer contact centre for government information (‘the Flemish Infoline’) as an example of marketing in the public sector. First it defines the term ‘customer contact centre’ and describes the objectives and main characteristics of the Flemish Infoline. It then identifies the three reasons for setting up the Flemish Infoline in 1999: the complicated Belgian institutional landscape; the unprofessional telephone traffic handling and service; and the lack of knowledge about citizens' information needs. Finally, the paper applies Kotler's 4 Ps concept to the case, and puts the relevant stages from Lees‐Marsh‐ment's political marketing orientations into one integrated scheme in order to understand the functioning of the Flemish Infoline. Based on the literature and on an in‐depth interview with the project head of the Flemish Infoline, the authors demonstrate that marketing techniques can be used in contact centres for public information, but they also illustrate some important differences from those in the forprofit sector, such as the available amount of customers' personal data, the level of call operators' skills and the degree of heterogeneity of the questions. Further research on information needs and contact centres, and providing one ‘umbrella’ contact centre for government information in Belgium are recommended. Copyright © 2003 Henry Stewart Publications
Polls apart! Political, research and ethical lessons from UK pressure groups' use of opinion polls
Authors: Nancarrow Clive , Evans Martin , Pallister John 
Published: July 2006

AbstractPressure groups use opinion polls to help further political agendas, as in the case of hunting with dogs. The authors evaluate the two types of poll that have featured in the campaigning: ‘scientific’ (representative) polls and ‘straw’ polls. The shortcomings of straw polls are well known and the new problem of ‘piling in’ where pressure groups direct their supporters to such polls is described, raising a number of potential ethical issues. The apparent discrepancy in ‘scientific’ opinion polls commissioned by the two sides of the debate is examined and an attempt to reconcile the differences is made. The authors' observations raise questions about the value and limitations of polling as well as technical and ethical issues the polling industry and professional bodies need to address. Copyright © 2003 Henry Stewart Publications
The marketing effectiveness of UK environmental charity websites compared to best practice
Authors: Wenham Kate , Stephens Derek , Hardy Rachel 
Published: July 2006

AbstractAll nonprofit organisations need to give attention to their marketing strategies in order to maximise the funding and support they receive and the numbers using their services. The web offers a new communications medium with which to achieve this. This paper compares suggested best practice approaches to web marketing using the websites of UK environmental charities as a type of nonprofit organisation. Copyright © 2003 Henry Stewart Publications
Factors influencing ethical climate in a nonprofit organisation: an empirical investigation
Authors: Malloy David Cruise , Agarwal James 
Published: July 2006

AbstractDrawing from Victor and Cullen's[Victor, B. and Cullen, J. B. (1987) ‘A theory and measure of ethical climate in organizations’, Research in Corporate Social Performance and Policy, Vol. 9, pp. 51–71.],[Victor, B. and Cullen, J. B. (1988) ‘The organizational bases of ethical work climates’, Administrative Science Quarterly, Vol. 33, pp. 101–125.] theoretical framework a recent study by Agarwal and Malloy[Agarwal, J. and Malloy, D. C. (1999) ‘Ethical work climate dimensions in a not‐for‐profit organization: An empirical study’, Journal of Business Ethics, Vol. 20, pp. 1–14.] examined ethical work climate dimensions in the context of a nonprofit organisation. This paper reviews the framework and extends the study further by investigating several factors that influence the perception of ethical work climate in a nonprofit organisation. The multiple analysis of variance (MANOVA) procedure is employed to test nine hypotheses. Results demonstrate somewhat unique findings regarding factors that influence ethical climate perception in a nonprofit context. Specifically, the findings of this study point to the level of education, decision style and the influence that superiors and volunteers have upon ethical perception. Results also demonstrate that factors that have been employed traditionally by forprofit management, such as length of service, codes of ethics, size of the organisation and peer pressure, do not effectively influence ethical perception in the nonprofit context. Finally implications of this study are discussed. Copyright © 2003 Henry Stewart Publications
Using third‐party services to reduce the development cost and improve the effectiveness of charity websites
Authors: Hooper Philip , Stobart Simon 
Published: July 2006

AbstractThe growth of the internet has provided a new medium for charities to reach out to potential supporters. The development of a website requires time, money and expertise that may not be available to many charities. A novel approach is presented to allow these charities to maximise the effectiveness of their websites by using freely available features that have been developed by third parties. It is suggested that use of these services will allow charities to deliver extensive and advanced functionality quickly at reduced cost and with limited in‐house skills. A wide range of services is identified and these appear to allow charities to: increase the content of their sites and foster a sense of community to encourage repeat visits; raise funds by processing online donations or hosting charity auctions; extend their trading activities to the internet; manage and monitor the use of their websites; and improve a range of other activities such as recruitment and advocacy. Some of the services have an associated cost but seem to offer a cheaper and quicker route to implementation for most charities.Although the use of these pre‐built services may provide cost savings, several risks associated with the suggested approach are also considered. By relying on third parties to provide these services, charities have to surrender some degree of control and risk damaging their reputation if the selected services are inappropriate or unreliable. The need to attract visitors to the site initially is also not addressed by this approach. It is concluded that the use of third‐party services does offer an opportunity for charities to enhance the websites but that these services need to be chosen very carefully. There is a need for further research to evaluate the suggested approach and to identify the effectiveness of the various services. Copyright © 2003 Henry Stewart Publications
Retailing in the nonprofit sector: an exploratory analysis of church‐connected retailing ventures
Authors: Ford John B. , Mottner Sandra 
Published: July 2006

AbstractAmerican churches, like other nonprofits, are faced with diminishing financial support and have turned to alternative marketing strategies to raise needed funds. Retail stores form one of these alternative marketing strategies. This research explores the phenomenon of retail stores associated with Episcopal churches and provides dimensions to understanding the relationship of church membership, connection with history and/or tourist activities, and various marketing tools with performance. While the research offers managerial implications for those engaged in retailing associated with churches, this paper also offers additional insight into nonprofit marketing in general. Copyright © 2003 Henry Stewart Publications
Finding the funds in fun runs: exploring physical activity events as fundraising tools in the nonprofit sector
Authors: Higgins Joan Wharf , Lauzon Lara 
Published: July 2006

AbstractAn increasingly popular form of raising funds in the nonprofit sector is the special event that involves some form of physical activity. This paper describes a study that tracked 50 events over nine months in order to explore the phenomenon of physical activity events, their function as a solicitation strategy and as a public awareness/relations tool, and to gauge how these events met the needs of participants who donated their money and energy to a cause. Data were collected by means of participant observation at 12 events and interviews with 12 participants and 12 hosting organisations. Using a social marketing framework and diffusion of innovations theory as an approach to making sense of the data, the results suggest that events serve two main purposes: celebrating a cause and offering an event that satisfies the physical activity interests of participants, and that events appropriately act as fundraising and publicity tools. Implications for adopting a social marketing orientation so that nonprofit organisations can hasten the diffusion process by tailoring events to meet the needs of participants, and for further research are discussed. Copyright © 2003 Henry Stewart Publications
Examining company experiences of a UK cause‐related marketing campaign
Authors: Docherty Sylvie , Hibbert Sally 
Published: July 2006

AbstractThe primary aim of the research was to examine commercial organisations' perceptions of the benefits of cause‐related marketing and the extent to which these benefits were achieved through their involvement with a UK cause‐related marketing campaign. The study also explored companies' views on the management of relationships between the profit and nonprofit organisations involved in a cause‐related marketing partnership. The research was conducted with companies involved in the cause‐related marketing campaign of one UK charity. Analysis of the data, gathered by means of a postal questionnaire, revealed that the benefits of cause‐related marketing perceived to be the most important in this context were increasing press coverage and raising brand awareness. Other important benefits included the opportunity to demonstrate social responsibility and enhance corporate reputation as well as building customer loyalty and increasing sales. Benefits achieved through participation in the cause‐related marketing campaign were limited to improved corporate reputation and social responsibility and press coverage. Recommendations for improved management of the partnership heavily emphasised joint planning processes, at the strategic and implementation levels. Copyright © 2003 Henry Stewart Publications
Enhancing the application of experiential marketing in the arts
Authors: Petkus Ed 
Published: July 2006

AbstractWhile experiential marketing has become a cornerstone of recent advances in retailing, branding and events marketing, there is potential for its application in arts marketing to be extended and improved. The two main goals of this paper are to introduce and explain the Pine and Gilmore experiential marketing framework[Pine, II, B. J. and Gilmore, J. H. (1999) ‘The Experience Economy’, Harvard Business School Press, Boston.] and its relevance to arts marketing; and to discuss the implications of Pine and Gilmore's work for two specific areas of arts marketing: the unique dimensions of the arts experience, and the strategic and tactical steps involved in staging an experience. Copyright © 2004 Henry Stewart Publications
What research tells us about planned giving
Authors: Brown David W. 
Published: July 2006

AbstractThe transformation of fundraising from an ‘emerging profession’ to a ‘true profession’ is contingent on the development of ‘a formal body of knowledge based on theory and research’. To advance that goal, this paper reviews several research studies and makes recommendations for practice by fundraising professionals. The paper identifies indicators of philanthropic tendencies in very wealthy individuals and a research basis for donor cultivation activities. It also looks at giving by bequest, charitable remainder trust and charitable gift annuities and recommends the marketing segments and channels best suited to each as defined by research. Copyright © 2004 Henry Stewart Publications
New approaches to funding not‐for‐profit organisations
Authors: Kingston John , Bolton Margaret 
Published: July 2006

AbstractThis paper seeks to record and to explain the enormous growth in interest over the last few years in the provision of loans and other investment to not‐for‐profit organisations. It argues that this funding development fills a gap in the market. It describes the following new approaches: social investment, the provision of ‘patient capital’, and an ‘investment’ or ‘venture philanthropy’ approach to grant making. The factors driving the growth in use of these approaches are examined and their relevance to fundraising charities considered. Finally, the paper discusses how key stakeholders including the government and charitable trusts are adapting to this new environment. Copyright © 2004 Henry Stewart Publications
Understanding charity fundraising events
Authors: Webber Daniel 
Published: July 2006

AbstractThe paper analyses fundraising events, in terms of the motivations for supporting an event, the costs and income streams and the efficiency of events. Events vary from sponsored bike rides to fashion shows to annual balls but all events share one defining attribute, the participant or attendee gains some private benefit, be it a sense of personal achievement, an opportunity to show their generosity or simply having fun. The fact that the participants are supporting the charity may come secondary to the private benefit they gain from attending the event. Fundraising events therefore provide a means for charities to broaden their donor bases beyond those whose only motivation to support the charity is their fundamental belief in the particular charity's cause. Copyright © 2004 Henry Stewart Publications
Repertory grid analysis: an application to the measurement of destination images
Authors: Hankinson Graham 
Published: July 2006

AbstractThe objective of this paper is to demonstrate and evaluate the use of repertory grid analysis (RGA) in the context of a study of destination brand images. The study explored the components of destination brand image from a business tourism perspective. RGA was used to identify the constructs used by events managers in a sample of 25 UK organisations to characterise the brand images of 15 UK towns and cities. The study identified eight categories of brand image attribute. Factor analysis reduced these to three higher level dimensions, an overall destination attractiveness dimension and two sub‐dimensions: functionality and ambience. The paper concludes with a discussion of the benefits and limitations of RGA as a technique for measuring destination brand images and argues that it offers significant advantages over alternative techniques with regard to image measurement. Copyright © 2004 Henry Stewart Publications
What does corporate social responsibility mean for charitable fundraising in the UK?
Authors: Staples Chris 
Published: July 2006

AbstractCoporate social responsibility (CSR) has grown enormously in the last ten years and the business case is compelling. That is not to say that CSR is the ‘silver bullet’ for achieving meaningful social change — this will require collaborative action. Part of this is a more mature relationship between charities and businesses — something beyond the worth ‘charitable donation’. Charities need to engage with business in a way that achieves mutual benefit; not ‘cap in hand’ but exploring the potential in shared objectives. Copyright © 2004 Henry Stewart Publications
Segmenting youth voting behaviour through trusting–distrusting relationships: a conceptual approach
Authors: Dermody Janine , Hanmer‐Lloyd Stuart 
Published: July 2006

AbstractThis paper reviews current evidence on the declining political engagement of British youth. What emerges is that causes of their political disaffection are manifold and complex, but trust, distrust and cynicism feature strongly. Traditional approaches to trust and distrust fail to recognise this complexity; consequently this paper offers a more sophisticated conceptual framework that examines trust and distrust as separate but linked dimensions, as advocated by Lewicki, McAllister and Bies.[Lewicki, R. J., McAllister D. J. and Bies R. J. (1998) ‘Trust and distrust: New relationships and realities’, Academy of Management Review, Vol. 23, No. 3, pp. 438–458.] From the analysis four segments of ‘voter’ types are identified. By segmenting voters in this way, marketers can design strategies to help increase young people's trust and reduce their distrust, thereby increasing their propensity to vote in future elections. A synopsis of marketing aims to stimulate the ‘youth vote’ is presented along with areas for further research. Copyright © 2004 Henry Stewart Publications