bluuebunny/crossref_metadata_2025_split huggingface dataset:
Intellectics and inventics
Authors: Panaˇ Laura 
Published: October 2006

PurposeThe main aim of the paper is to show the necessary convergence of two promising but under‐explored research fields, intellectics and inventics, into a new one, that of intellectual invention, and to discuss new ways of thinking which can be efficient in building an invention culture.Design/methodology/approachThese purposes are achieved in an interdisciplinary way, in which the various scientific approaches are governed by a philosophical perspective that ensures the conceptual level and the unity of the discourse. The philosophical approach itself is practised in several specific fields and at various levels, being used in order to lay the foundations of a new domain of research. Specific theoretical problems are elucidated through concrete examples furnished by sciences and discussed from the perspective of inventics. Graphical representations help in giving a systemic and integrative perception of complex issues.FindingsThe paper defines in a comprehensive way the two partially studied and till now separately conceived research fields; delimitates and characterizes a new domain of study, of crucial theoretical and practical interest; analyses some types of intellectual techniques involved in all sorts of inventive activity; identifies the main new ways of thinking encouraged by the information technologies and shows their forms and manifestations, as well as the new values promoted by their development. There are proposed some improvements on sociological thinking from the perspective of inventive thinking. The emergence of an invention ethics is anticipated as a necessary component of an invention culture.Originality/valueProposes a new field of research, that of the intellectual invention, analyses the main instruments of its study and development, and uses the results of different sciences in order to lay the philosophical foundations of invention ethics as part of the future invention culture.
Marketing of public and private affairs – a link
Authors: Grigorescu Adriana 
Published: October 2006

PurposeTo present the public and business systems, their characteristics, structure of link, and to propose tools of improvement.Design/methodology/approachIt starts with a small survey of the members' opinions, in both systems. First, each environment is analysed as an independent system: business system (BSy) and public administration system (PASy). Second, the role of the marketing of public and private affairs as feedback is investigated. Third, it is presented the conjunction between the two systems and the link between them.FindingsThe marketing behaviour is natural for the BSy and thus its level of marketing knowledge is higher than the poor level of marketing knowledge in PASy. On the other hand PASy is characterized by a lack of marketing attitude about public services.Research limitation/implicationThe proposed tools of improving the link should be tested on groups of public servants and business managers to confirm/infirm the assumption.Practical implicationA proper marketing for public and private affairs could be the link between them. The link could create and handle the cooperation and cooperation climate in these two environments.Originality/valueIs the analysis of PASy from the marketing point of view, the conjunction between the two systems and the link through marketing. The paper proposes tools to improve the system by public‐private partnership system.
On index system and mathematical model for evaluation of scientific and technical strength
Authors: Liu Sifeng 
Published: October 2006

PurposeA appraises the scientific and technical strength of a region. In order to make the appraisal scientifically, we need an index system and a evaluation model.Design/methodology/approachIn this paper, an index system for evaluation of the scientific and technical strength of provincial region has been presented with grey system theory and Delphi Method. A new evaluation model based on trigonal whitenization weight function is formulated. A positive study with evaluation of the scientific and technical strength of Jiangsu Province is conducted.FindingsIt is concluded from the positive study that the scientific and technical strength of Jiangsu Province comes out top in China.Research limitations/implicationsBut there are some sticking points that interfere with the scientific and technical strength of Jiangsu Province, such as its shortage of talented person and capital, etc. should be addressed.Practical implicationsIt will be helpful to China and other countries.Originality/valueApplication of new evaluation methodology.
Topics in ASC discussion
Authors: Andrew Alex M. 
Published: October 2006

PurposeSelections from topics discussed on the CybCom list over a particularly active period in early 2006 are reviewed. These include the relevance of autopoiesis to sociology, courses of instruction on cybernetics, cybernetics applied to social theory, the “ethical imperative” of von Foerster, and Günther's “polylogic”. Other lists on the internet are also described.Design/methodology/approachThe aim is to review developments on the internet, especially those of general cybernetic interest.FindingsThe relevance of autopoiesis to sociology is dubious; various courses of instruction exist but cyberneticians should try to enhance visibility; information flows in social systems have useful correspondence to those in living organisms; the “ethical imperative” is not a universal rule; “polylogic” is of interest but not yet embodied in a working computer.Practical implicationsThe CybCom list, and others mentioned, are valuable sources of stimulating material.Originality/valueIt is hoped this is a valuable periodic review.
A complex adaptive systems approach to efficiency and innovation
Authors: Tilebein Meike 
Published: October 2006

PurposeThe primary objective of this paper is to discuss whether complexity science can help overcome management's dilemma of how to balance efficiency and innovation.Design/methodology/approachComplexity science provides an interdisciplinary theoretical approach for studying complex adaptive systems (CAS), which exhibit adequate combinations of both emergent efficiency and emergent innovation. Based on prominent models from complexity science, a generic framework of CAS is proposed that shows the design levers of such systems. This framework then serves to assess recent literature on applications of complexity science to firms. Applications cover a broad range of objectives and four organizational levels: the individual resource, the organizational sub‐unit (SU), the organizational, and the network levels. The generic framework is used to classify the applications' objectives in terms of efficiency and innovation, and to identify the design levers they use.FindingsCAS offer a valuable theoretical perspective on efficiency and innovation. However, the proposed framework shows that these systems are not utilized to their full potential when applied to firms. Typical applications address either emergent efficiency or emergent innovation and thus fail to balance both.Research limitations/implicationsThe paper does not provide an exhaustive literature review on management applications of CAS, but selects exemplary literature.Originality/valueThe paper gives a comprehensive overview of the CAS' perspective in management science. For further research, the proposed generic framework of CAS may serve to analyze, evaluate and integrate applications in order to overcome the efficiency‐innovation dilemma.
To the correction of analytical models for computer based communication systems
Authors: Hanuliak Michal , Hanuliak Ivan 
Published: October 2006

PurposeThis paper considers correction aspects of computer communication networks modelling with emphasis on their performance evaluation. In general, the problem is to achieve the highest possible performance given constraints on the system.Design/methodology/approachThe paper reviews the application of the analytical methods, based on the queueing theory, to the computer communication systems and makes an extension of theory to the improvement of the developed analytical models. In this sense the paper describes the derivation of a correction factor for analytical models to study more precise their basic parameters (end‐to‐end delay, performance, etc.).FindingThe contribution is in incorporating the derived correction factor to account for the real non‐exponential nature of the input to the transmission channels of computer communication systems. The produced results by corrected analytical model are compared with results previously reported in the literature to estimate the magnitude of improvement.Practical implicationsThe improved analytical models were tested under various ranges of parameters, which influence the architecture of the computer communication networks and which are important for practical use.Research limitations/implicationsThe rapid rate of growth of computer‐based communication systems (e.g. distributed computer networks, mobile data networks) has resulted in a renewed and intensive interest in this area. Efficient design of their service facilities leads to the sharing of resources among users. Such public shared networks are largely oversubscribed by independent users, which make random demands on the network resources. The optimal resource allocation to satisfy such demands and the proper settlement of contention when demands exceed the capacity of the resources, constitute the problem of being able to understand and to predict system behaviour.Originality/valueTo behaviour analysis we can use both analytical and simulation methods. Modelling and simulation are methods, which are commonly used by performance analysts to represent constraints and optimise performance. Principally the application of analytical queuing theory results belongs to the preferred method in comparison to the simulation method, because of their ability to analyse also very large networks.
Misplaced paranoia over subliminal advertising: what's the big uproar this time?
Authors: Broyles Sheri J. 
Published: October 2006

PurposeThe purpose of this article is to revisit the concept of subliminal advertising as a response to August Bullock's recent book The Secret Sales Pitch: An Overview of Subliminal Advertising.Design/methodology/approachCiting published research and using Bullock's own words, this article refutes Bullocks viewpoint of subliminal advertising.FindingsThe article finds that Bullock's book is based on his personal interpretation while he ignores research that refutes his claims.Practical implicationsThe concept of subliminal advertising cannot be substantiated by only opinion, and research does not support the concept.Originality/valueThe article questions this newest view of subliminal advertising and reminds marketers, advertisers, and consumers of subliminal advertising being an invalid concept.
Using multiple methods to identify theme lines for media marketing campaigns to promote Medicare information sources
Authors: Williams Sunyna S. , Koepke Christopher P. 
Published: October 2006

PurposeThe purpose of this study is to use multiple consumer research methods to examine perceptions of theme lines for media campaigns to promote awareness of Medicare information sources.Design/methodology/approachParticipants were senior Medicare beneficiaries, their informal family caregivers, and coming‐of‐agers who will shortly be eligible for Medicare. To permit comparisons among methods, both qualitative focus groups data and quantitative Q‐sort data were collected, and the Q‐sort data were analyzed using both a tailored software package and a major software package.FindingsThe two most preferred lines were “answers to your health care questions” and “helping you help yourself”. Relative preference for those two lines varied across five identified information audience groups with different age and income profiles.Research limitations/implicationsFuture investigations to identify theme lines for various communication information audiences within this population should also examine disabled non‐senior Medicare beneficiaries, that is, those eligible due to disability rather than age. More broadly, future research should explore the use of Q‐sort data to conduct similar analyses with other populations and for other sorts of marketing communication campaigns.Practical implicationsThe major practical implication is the demonstration of the collection and analysis of Q‐sort data, using a major software package, to identify theme lines to target different information audiences for advertising and marketing communication campaigns.Originality/valueThis study demonstrated the feasibility and efficiency of using Q‐sort methodology to identify theme lines and of analyzing the data using a major software package.
The surpluses and shortages in business‐to‐business marketing theory and research
Authors: Sheth Jagdish N. , Sharma Arun 
Published: October 2006

PurposeBusiness‐to‐business marketing has come of age in the last three decades and research in this area has been extensive and impressive. This paper examines the extant body of business‐to‐business marketing research and identifies surpluses and shortages with the goal of stimulating future research.Design/methodology/approachThis paper focuses on two questions regarding future business‐to business marketing. First, what has been the focus of understanding in business‐to‐business marketing theory and what should be its future focus? Second, what has been the purpose or objective to study business‐to‐business marketing and what should be the future objective for research?FindingsIt is found that research in business‐to‐business marketing is fundamentally changing and will continue to change. The paper identifies areas of business‐to‐business marketing research that have received surplus attention and areas that require additional attention.Practical implicationsThe paper provides guidelines for future exploration of the business‐to‐business research domain.Originality/valueThe paper is analogous to the widely cited paper by Sheth (1979) that reviewed the state of consumer behavior research and identified areas that had been unexplored or under‐explored, and in the process provided an impetus for new research in consumer behavor.
A network perspective of account manager performance
Authors: Hutt Michael D. , Walker Beth A. 
Published: October 2006

PurposeThe paper seeks to provide a conceptual model of the account management process that isolates the social connections of more versus less effective account managers.Design/methodology/approachThe sales performance research tradition is reviewed and a social network perspective is offered to explore the web of internal working relationships that account managers activate to acquire customer and competitor information and create solutions for customers.FindingsAvailable evidence suggests that network size, network range, and network diversity are among the relational properties that may influence account manager performance. By building a strong network of relationships both within the firm as well as within the customer organization, high‐performing account managers, compared with their peers, are better able to diagnose customer requirements, mobilize internal experts, and choreograph the activities that are required to out‐maneuver rivals and create the desired customer solution.Practical implicationsThe information‐acquisition practices of high‐performing account managers provide a template for improving customer relationship management (CRM) systems and processes.Originality/valueThe paper demonstrates the value of a social network perspective in advancing knowledge of account manager performance.
Blurring the lines: is there a need to rethink industrial marketing?
Authors: Wind Yoram (Jerry) 
Published: October 2006

PurposeGiven the dramatic changes in the business environment, the purpose of the paper is to stimulate readers to challenge their mental models of business and industrial marketing, and consider the implications of the blurring of the lines between industrial and consumer marketing.Design/methodology/approachThe paper is a reflection on the evolution of the discipline of industrial marketing since the author's first publication in this area 40 years ago, and an analysis of the impact on this discipline of five interrelated forces of change including: the convergence of B2B and B2C driven by the advances in the internet and rise of small businesses; the prevalence of outsourcing and creation of value networks across firms and countries; the opening of corporate R&D, manufacturing and marketing to the involvement of empowered customers; bridging the functional silos within the firm; and the movement from an “industrial” to a “knowledge” based society and the blurring of products, services, and customer experience.FindingsThe lines between consumer and business marketing are increasingly blurred by new technologies and business models. Researchers and practitioners need to re‐examine their mental models of business and industrial marketing in light of these changes.Research limitations/implicationsThe blurring of the lines has many implications, including moving from focusing on buyers to stakeholders, recognizing new forms of relationships with empowered consumers, re‐examining the role of outsourcing, bridging disciplinary silos, recognizing the importance of brand equity, utilizing information and communications technology, focusing on the total customer experience, addressing emerging markets, re‐examining the role of marketing research and modeling, and rethinking the use of dashboards. By recognizing these changes, one can build upon the foundation of the field to develop innovative approaches to both business and consumer markets.Originality/valueA call to debate the need to redefine and rethink the discipline, and even rethink the title and focus of the Journal of Business & Industrial Marketing.
Women in educational administration within developing countries
Authors: Oplatka Izhar 
Published: October 2006

PurposeThis paper seeks to set the stage for the exploration of female leadership in educational systems within developing countries by reviewing the current research on women in educational administration within developing countries and suggesting future directions for further research on this subject in non‐western countries.Design/methodology/approachThe paper is based partially on a systematic review of 13 English‐language papers that have been published in peer‐reviewed journals in educational administration, gender studies in education, and comparative education.FindingsThe review points to particular barriers to women's career advancement in educational systems within developing countries (e.g. strong family obligations, low levels of girl education, majority of men in teaching positions), unique career experiences (e.g. the important role of the father), and to the adoption of “androgynous” leadership style by the few women administrators in these countries.Practical implicationsFuture directions for further exploration of this area of study are suggested (e.g. adopting a different theoretical view, the policy influences).Originality/valueThe paper is an initial attempt to accumulate knowledge about the life and work of women administrators and educators in developing countries, an issue that has received marginalized attention in the extended research on gender and educational administration. Likewise, the paper provides researchers with suggestions for new empirical directions of high importance to the understanding of women administrators' lives and work in different cultural settings.
A longitudinal examination of the asymmetric impact of employee and customer satisfaction on retail sales
Authors: Keiningham Timothy L. , Aksoy Lerzan , Cooil Bruce , Peterson Kenneth , Vavra Terry G. 
Published: October 2006

PurposeThe purpose of this research is to examine changes in, and consistency of customer and employee satisfaction for asymmetry with regard to sales changes for a large US specialty goods retailer.Design/methodology/approachThe data came from a 125 store US specialty goods retailer. Customer and employee data represent surveys administered by the firm in 2000 and 2001. Over 34,000 customer questionnaires and 3,900+ employee questionnaires were collected for the study. Pearson correlations and CHAID analyses were used to test the hypotheses.FindingsFor satisfaction (employee and customer) to impact changes in sales, perceived performance standards on some dimensions must be consistently delivered and changes in satisfaction levels must cross attribute‐specific threshold levels.Research limitations/implicationsAs the data comes from a single retailer, it is not possible to conclusively generalize these findings to all other retailers, or to other industries.Practical implicationsFor managers, the typical reliance on simple mean employee or customer satisfaction scores or indexes is unlikely to adequately explain changes in sales. Managers must achieve satisfaction levels on those attributes where consistent performance is linked to sales. Additionally, given the threshold nature of the relationship, it is critical that managers be certain that efforts designed to improve satisfaction do so in sufficient force so as to reach levels that correspond with increasing sales.Originality/valueWhile the literature has shown asymmetry in the relationship between customer satisfaction and customer behavior, to date no research has examined possible asymmetry in employee satisfaction data and business performance. Furthermore, analyses of asymmetry in customer satisfaction data have largely focused on cross‐sectional data and individual‐level customer data (as opposed to business performance indicators). Understanding the asymmetric nature of the examined relationships should result in better allocation and use of marketing resources.
Dimensions of price differential policies and seller trustworthiness: a social justice perspective
Authors: Guiltinan Joseph 
Published: October 2006

PurposeThis research seeks to identify three dimensions of price differential policies that influence judgments of the distributive, procedural, and informational justice of the policies and of the trustworthiness of the seller.Design/methodology/approachFour price differential policies were compared in a between‐subjects design. Subjects responded to scenarios in which they paid more than a friend for the same product because of a particular policy. Policies were compared on perceptions of fairness (using the social justice framework) and on perceptions of the seller's benevolence and credibility.FindingsConsumer judgments of the informational and procedural justice of each policy depend on three key policy dimensions: whether or not all consumers are informed about how a discount could be obtained; whether consumers who received the discount were pre‐selected on the basis of their traits versus whether they received the discount because of some aspect of their transaction process behavior; and whether or not consumers could influence the amount of the price differential. Additionally, perceptions of procedural justice and informational justice have differential influence on the credibility and benevolence dimensions of trust.Originality/valueThe research offers the first empirically based generalizations about designing price differential policies that can minimize negative consumer judgments of the policy and of the seller. Additionally, the use of a social justice framework yields important insights on the multidimensional nature and consequences of fairness judgments.