bluuebunny/crossref_metadata_2025_split huggingface dataset:
Effects of foreign product names and country‐of‐origin attributions on advertisement evaluations
Authors: Harris Richard Jackson , Garner‐Earl Bettina , Sprick Sara J. , Carroll Collette 
Published: July 2007

AbstractIn an effort to correct methodological problems with previous research on effects of country‐of‐origin attributions, two experiments examined college students' reactions to brief oral or written ads for products with English, French, German, or Spanish names. Subjects rated how much they liked the ad and liked the product name and rated their likelihood of purchasing the product. Results showed that, overall, English names were generally favored over the foreign names. This finding, however, varied tremendously with the product; for several products one or more of the foreign names was preferred. Country of origin also frequently interacted with either sex or modality of the ad. In general, written ads were preferred over oral ones. Results were interpreted as arguing for great care and caution in interpreting country‐of‐origin effects. © 1994 John Wiley & Sons, Inc.
The matchup effect of spokesperson and product congruency: A schema theory interpretation
Authors: Lynch James , Schuler Drue 
Published: July 2007

AbstractThis aricle examines the matchup hypothesis or the notion that the congruence in advertisements between spokesperson characteristics and product attributes is related to observed variations in source credibility, product evaluations, perceived product gender, and other measures of advertising and communication effectiveness. Schema theory is used to interpret the results of previous inquiries into the matchup hypothesis, and the results of two experiments that provide additional insight into how schema might be changed by a spokesperson/product match are reported. Areas of future research into the matchup hypothesis on schema theory implications are discussed. © 1994 John Wiley & Sons, Inc.
Increasing repurchase rates: A reappraisal of coupon effects
Authors: Graham Judy F. 
Published: July 2007

AbstractOne criticism of the use of sales promotions, particularly couponing efforts, is that they may contribute to the deterioration of a brand's consumer franchise. A consumer may be less inclined to repurchase a couponed brand than a brand bought without a coupon. Cognitive evaluation theory is used as a means of further understanding this phenomenon, and a study is conducted to testspecific hypotheses derived from the application of this theory. As hypothesized, this study presents evidence that allowing coupon users to choose between two defferent deals on the same brand may increased the repurchase rates of the couponed brand. © 1994 John Wiley & Sons, Inc.
Attitude and risk: Exploring the relationship
Authors: Stone Robert N. , Barry Mason J. 
Published: July 2007

AbstractThe attitude and risk constructs each enjoy prominence in marketing research. Attitude is conceptualized and widely accepted as a construct predicated on beliefs. Risk shares the same conceptual underpinning, for risk is predicated on expectations, itself a beliefbased concept. The idea of two constructs predicated on beliefs presents a possible conceptual overlap between the two constructs depending upon the nature of these beliefs. No research, however, has investigated the two constructs in such a beliefs similarity context. Thus, this research explored the proposition that in situation‐specific instances risk may share a number of beliefs in common with attitude and, as such, is not to be viewed as a construct separate from attitude, but as an integral, inherent component of attitude formation. © 1995 John Wiley & Sons, Inc.
Goal interdependence and quality in services marketing
Authors: Wong Choy L. , Tjosvold Dean 
Published: July 2007

AbstractService quality is considered an important competitive edge because it generates repeat sales, positive word of mouth, customer loyalty, and competitive product differentiation. This study examines the impact of a company's cooperative or competitive orientation and the service provider's warm or cold communication style on customer evaluation of service quality. Results from 83 participants in a simulated bank interview experiment indicate that when the bank communicated a cooperative orientation they perceived it as offering a higher‐quality service than when it had competitive or individualistic goals. The warmth of the service personnel contributed to high‐quality service, liking the bank representative, future confidence in dealing with the bank, satisfaction with the interview, and willingness to be interviewed by the bank representative in the future. These results were interpreted as suggesting that companies who can demonstrate a strong cooperative orientation toward customers and whose service providers demonstrate warmth will be considered to offer high‐quality services. © 1995 John Wiley & Sons, Inc.
Assimilation and contrast priming effects in the initial consumer sales call
Authors: Stafford Thomas F. , Leigh Thomas W. , Martin Leonard L. 
Published: July 2007

AbstractThe rapport and impression formation stages of buyer‐seller interactions are critical in determining sales call outcomes. Yet few studies have examined approaches for building favorable salesperson impressions. Moreover, it is likely that sales personnel face negative salesperson stereotypes in a variety of consumer markets. Hence, prophylactic methods for counteracting negative stereotypes may be needed. We examine the assimilatio/contrast literature to identify the likely effect of activating salesperson stereotypes in initial call contexts. In an exploratory study, we examine the assimilation effects of implicit salesperson stereotype activitation on judgments of an unknown salesperson and the contrast effects of explicit mention of category‐consistent trait information on consumer attitudes and purchase intentions. We report evidence of assimilation and contrast effects and conclude with research direction and practical implications. © 1995 John Wiley & Sons, Inc.
Empathy and the salesperson: A multidimensional perspective
Authors: McBane Donald A. 
Published: July 2007

AbstractPrior studies of empathy have yielded conflicting findings regarding the effectiveness of empathy in improving salesperson performance. This article integrates a multidimensional conceptualization of empathy from the psychology literature with existing theory from marketing literature to suggest that perspective taking, empathic concern, emotional contagion, and controlling behaviors will differentially effect salesperson performance. Responses from a survey of business‐to‐business salespeople indicate that empathy has both positive and negative effects. Implications of the findings are explored. © 1995 John Wiley & Sons, Inc.
Gender differences in gift exchanges: New directions from projections
Authors: McGrath Mary Ann 
Published: July 2007

AbstractQuantitative and qualitative techniques are used to investigate both the content and structure of consumer‐constructed stories about gift exchanges. The findings elaborate gender differences that predominate the process. Females perceive their chosen gift exchange relationships as significantly more intimate than do males. Females frame the exchanges significantly more often in the context of formal celebratory ritualized gift exchange occasions than males. Males inject more fantasy into stories of gift exchanges than females. Coded measures of the elaboration of the projective stories reveal a significant interaction between gender and assigned role as giver or receiver of a gift, with female receivers having the most to say about their gifts. Several interpretive propositions related to gift exchanges are proposed. © 1995 John Wiley & Sons, Inc.
Belief when evidence does not support theory
Authors: Soper Barlow , Milford Gary E. , Rosenthal Gary T. 
Published: July 2007

AbstractMarketing has looked to other scientific disciplines to supplement its understanding of motivation. Maslow's Hierarchy of Needs theory is frequently uncritically cited in texts, even though most evidence has failed to support its validity. Science requires that theory be supported by empirical facts. Maslow's theory is briefly summarized, along with a review of the related literature. Reasons are given and empirically supported for the continued popularity of Maslow's theory in marketing despite lack of scientific support. A cautionary note for the continued development of marketing theory concludes the presentation. © 1995 John Wiley & Sons, Inc.
Quantifying perceived differences in type styles: An exploratory study
Authors: Tantillo John , Lorenzo‐Aiss Janet Di , Mathisen Richard E. 
Published: July 2007

AbstractThis article reports on the results of an experiment to determine whether type style is a significant influence on readers' affective response to print. A repeated‐measures, full‐factorial design employing 250 subjects revealed that readers respond differently to both serif and sans serif general print types and to specific types within these major classifications. © 1995 John Wiley & Sons, Inc.
Cognitive competence of older consumers
Authors: Sorce Patricia 
Published: July 2007

AbstractOlder adult memory performance declines with age. However, memory for newly learned material is only one measure of cognitive competence. This article reviews research that measured older adult cognitive performance using tasks that tap crystallized abilities, everyday problem solving, and those that used older expert subjects. The results indicate that many cognitive functions remain stable from middle age onward. This suggests that cognitive decline is not an inevitable result of aging per se. This implies that antecedents of cognitive decline, such as health, should be used as a segmentation variable for the older adult market. © 1995 John Wiley & Sons, Inc.
Brand confusion: Empirical study of a legal concept
Authors: Kapferer Jean‐noël 
Published: July 2007

AbstractEach year, hundreds of own‐label products appear on the shelves of major multiple retailers that “look” like successful brands. The close imitation of a national brand trade dress aims at creating a “halo of resemblance,” on the basis of which consumers may make inferences and attributions of similarity of use, of content, if not of origin. In most countries, imitation is condemned if there is a risk of confusion. But the final decision as to whether or not such a risk exists is left up to the judge. The purpose of this paper is to test for the presence of confusion by means of a tachistoscopic experiment. It aims at bringing empirical data into the courtroom. Hence, it relies on the operational definition used by courts to evaluate the likelihood of confusion. This research demonstrates that the risk of confusion is real. It also shows how this confusion operates. Finally, it raises some important ethical issues in the face of the fact that many copied brands hesitate to engage lawsuits. © 1995 John Wiley & Sons, Inc.
Marketing implications of the expected role of physicians in family decisions concerning the institutionalization of the elderly
Authors: Gentry James W. , Kennedy Patricia F. , Macintosh Gerrard 
Published: July 2007

AbstractThis study investigates the decision to place a loved one in a nursing home, looking at the interaction between adult children and the elderly, and at the role expected to be played by physicians. Younger respondents and those without previous experience with decisions concerning the admittance of a loved one in a nursing home do not see the physician as playing an important role, whereas the elderly and those with experience do. Differences in perceptions by these two groups are explored and the marketing implications for healthcare providers are discussed. © 1995 John Wiley & Sons, Inc.
The marketing of bank risk‐management services
Authors: Simonson Donald G. 
Published: July 2007

AbstractThis article analyzes the need to reform the structure of bank risk‐management services (RMS), including the sale of derivatives. It reviews the contribution derivatives make to corporate financial management and discusses threatened restrictions on bank RMS following large losses reported by corporate clients. The two major weaknesses in RMS are characterized by incentive incompatibility and asymmetric information. Steps are proposed for aligning bank RMS incentives with client objectives. This requires reskilling bank management of RMS consistent with the holistic demands of globalization on corporate operations and strategies. Additional steps are proposed for equalizing buyer‐seller information on the risks of opaque derivatives. These steps involve assistance to clients in setting policies leading to position limits and loss tolerances and instituting monitoring and disclosure. © 1995 John Wiley & Sons, Inc.
Coercion in the selling of credit life insurance
Authors: Barron John M. , Staten Michael E. 
Published: July 2007

AbstractCredit life insurance, which repays some or all of a borrower's outstanding debt in the event of death, has been a controversial subject for many years. Critics assert that, despite regulations that limit tied sales, pressure on loan officers to generate fee income through cross selling creates an incentive for coercion of borrowers. Allegedly, some sales techniques leave the consumer with the false impression that the purchase of credit insurance was necessary to obtain the loan. This article measures the frequency with which creditor efforts to sell credit insurance transform the sales message from persuasive to coercive. A methodology is developed for measuring the impact of coercive selling pressure applied to borrowers at the point of sale. Data used to measure the effect of coercive pressure are taken from an extensive survey of borrowers conducted during 1993. Not only are public policy concerns about coercion in the selling of credit insurance addressed, but more generally the article offers a methodology to quantify the influence of the customer's point‐of‐sale experience on the decision to purchase any financial service. © 1995 John Wiley & Sons, Inc.
Accurate numerical modeling of microstrip junctions and discontinuities
Authors: Wu Doris I. , Chang David C. , Brim Brad L. 
Published: July 2007

AbstractA general numerical solver for analyzing microstrip geometries of rectangular shape is presented in this paper. The analytical foundation of this solver is based on an integral equation approach which we formulate in the spatial domain. The unknown surface current on the microstrip is solved by the method of moments using 2D rectangular pulses as the expansion functions. Transmission‐line modeling is then used to parameterize a given microstrip junction or discontinuity. Aided by a graphics interface, this solver can analyze complex structures without incurring additional analytical complexity. We illustrate the accuracy and versatility of our solver by applying it to several different microstrip discontinuities ranging from a single‐stub to an interdigitated capacitor.
CAD for statistical analysis and design of microwave circuits
Authors: Purviance John , Meehan Michael 
Published: July 2007

AbstractStatistical circuit design is essentially a method of design for reliability and high yield. For all but the smallest circuits, this is a CAD problem. Within this problem there are three subproblems: design centering, tolerance assignment, and variability reduction. This paper concentrates on design centering. Yield optimization is inherently a difficult problem because yield cannot, in general, be calculated exactly; only estimates of the yield are available. Furthermore, yield gradients are not available when some yield estimation techniques are used. This paper presents a review of useful definitions using parameter space concepts. Yield estimation techniques and some of their properties are also presented. The two distinct yield optimization strategies commercially available today, statistical and deterministic, are each discussed in detail. Examples of each are given.
Computer‐aided analysis of nonlinear microwave circuits using frequency‐domain nonlinear analysis techniques: The state of the art
Authors: Steer Michael B. , Chang Chao‐Ren , Rhyne George W. 
Published: July 2007

AbstractFrequency‐domain nonlinear analysis techniques for the simulation of active microwave circuits solve the linear and nonlinear network equations entirely in the frequency‐domain. by so doing, they avoid the aliasing problems inherent in piecewise harmonic balance approaches. Consequently, frequency‐domain techniques have extremely wide dynamic range and easily accommodate high order multitone excitation. However, this is at the expense of requiring more restrictive nonlinear device models. There are a large number of frequency‐domain nonlinear analysis techniques but all are based on functional expansions which enable the frequency components of the output spectrum to be calculated directly from the input spectrum. These techniques have been used to analyze many nonlinear circuits and are the only candidates for the hierarchical simulation of nonlinear microwave circuits. This paper first uses frequency‐domain concepts to discuss nonlinear distortion phenomena, then, a review of the frequency‐domain nonlinear analysis literature is made with the aim of presenting the major advances in these techniques.
The relationship between bivariate volterra analysis and power series analysis with application to the behavioral modeling of microwave circuits
Authors: Lunsford Philip J. , Steer Michael B. 
Published: July 2007

AbstractVolterra nonlinear transfer functions can be used in the behavioral modeling of many nonlinear microwave circuits. They can be developed experimentally, numerically, and, to a limited extent, analytically. This article presents an enhanced analytic method for developing bivariate Volterra nonlinear transfer functions based on their relationship to power series. The technique is applied to the Volterra‐series‐based behavioral modeling of a MESFET amplifier using experimental characterization of the MESFET.
A new method for computing the reaction between two rooftop basis functions in a planar structure
Authors: Dvorak Steven L. , Kuester Edward F. 
Published: July 2007

AbstractAccurate and efficient techniques are developed for computing spectral domain reaction integrals involving rooftop basis functions. Representing the angular integral in terms of special functions not only reduces the two‐dimensional integration by one dimension, but it also leads to the development of a novel asymptotic extraction technique.
Adapting available finite element structural programs to solve three‐dimensional high frequency electromagnetic problems
Authors: Navarro E. A. , Femenia J. M. , Such V. 
Published: July 2007

AbstractThe adaptation of available structural mechanics software to solve microwave problems is possible by the analogy between the differential equations. A brief review of the analogy between transverse or shear waves in elasticity and electromagnetic waves is presented, followed by a more detailed discussion of the adaptation of a program to obtain the resonant frequencies of a rectangular resonant cavity, doing a three‐dimensional analysis. The geometry of the electric field is also obtained for the resonant modes.
Effects of packages on parasitic coupling among microstrip discontinuities in MMICs
Authors: Sabban Albert , Gupta K. C. 
Published: July 2007

AbstractMMICs are usually enclosed in a metallic enclosure to protect the circuit from the environment and to provide electrical isolation between different parts of the subsystem. These metallic packaging enclosures support several modes which modify the coupling between various parts of the circuit and, consequently, alter the circuit performance. In this article, a method is developed for evaluating the effect of enclosure on parasitic coupling among microstrip discontinuities. This analysis is based on the modal expansion of electromagnetic fields in rectangular cavities and the multiport network model for evaluation of parasitic coupling between microstrip discontinuities. The procedure developed is suitable for CAD implementation. The proposed method has been applied to evaluate spurious coupling between two microstrip open ends in an enclosure. The results are in fair agreement with full‐wave analysis results.
CAD models for microstrip on iso/anisotropic substrates and their application to transient analysis
Authors: Pramanick Protap , Bhartia Prakash 
Published: July 2007

AbstractThis article presents the derivation of an analytical equation for the equivalent dielectric constant of a microstrip on an anisotropic substrate. Unlike previous methods, this approach does not require the evaluation of Green's function or finite element analysis. The equivalent dielectric constant, together with an empirically derived dispersion equation, predicts the phase velocity to within 1% of the rigorous full‐wave solution. The use of the model is demonstrated by the analysis of a rectangular pulse propagation along a 50‐Ω microstrip on a Sapphire substrate.
Nonlinear transient analysis of coupled RLGC lines by the method of characteristics
Authors: Orhanovic N. , Tripathi V. K. 
Published: July 2007

AbstractA computationally efficient numerical technique for the evaluation of the time domain response of coupled lossy uniform and nonuniform transmission lines terminated in general nonlinear elements is presented. The technique is based on the method of characteristics where the original system of coupled transmission line equations is transformed into a system of ordinary differential equations which hold along a family of characteristic curves. An algorithm to solve these equations is presented. The procedure is applicable to both uniform and nonuniform coupled systems and examples of two and three line structures terminated in linear and nonlinear elements are included to demonstrate the versatility and the usefulness of the algorithm.
Theoretical and experimental investigation of passive components realized in suspended stripline technology
Authors: Achkar Joseph , Picon Odile , Hanna Victor Fouad , Citerne Jacques 
Published: July 2007

AbstractSimple and complex suspended stripline discontinuities are precisely characterized using the modal analysis combined with the spectral domain approach. Frequency‐dependent equivalent circuits for the studied discontinuities are derived. They can be used as data base for microwave CAD programs. Using the results of this study, a directional coupler, different resonators and a low‐pass filter are realized in this suspended stripline technology. Experimental performance of these components validates our theoretical results. © 1992 John Wiley & Sons, Inc.
Helena: A friendly software for calculating the DC, AC, and noise performance of HEMTs
Authors: Happy Henri , Dambrine Gilles , Alamkan Jocelyn , Danneville François , Kaptche‐Tagne François , Cappy Alain 
Published: July 2007

AbstractA friendly software called HELENA is presented here. Using this software, the DC, AC, and noise performance of any kind of HEMT can be calculated. Based on a physical quasi‐two‐dimensional approach, HELENA gives results in good agreement with experiments and is very well suited for the design of microwave ICs. © 1993 John Wiley & Sons, Inc.
A formula for the resonance frequencies of circular microstrip patch antennas satisfying CAD requirements
Authors: Roy Jibendu Sekhar , Jecko Bernard 
Published: July 2007

AbstractA formula for the resonance frequencies of circular microstrip patch antennas for 30 TMnmmodes is developed by the curve‐fitting technique from computed data of existing theory. The formula is found to be within about ± 1.3% error of the theoretical results. For this formula, it is not necessary to compute the zeros of the derivative of the Bessel function. The formula is expressed in a simple algebraic form to be appropriate for the computer‐aided design (CAD) of microstrip antennas. © 1993 John Wiley & Sons, Inc.