bluuebunny/crossref_metadata_2025_split huggingface dataset:
Are brands forever? How brand knowledge and relationships affect current and future purchases
Authors: Esch Franz‐Rudolf , Langner Tobias , Schmitt Bernd H. , Geus Patrick 
Published: July 2006

PurposeThe purpose of this paper is to develop a comprehensive model that combines brand knowledge and brand relationship perspectives on brands and shows how knowledge and relationships affect current and future purchases.Design/methodology/approachThe paper uses structural equation modeling to test the significance of the overall model and the specified paths.FindingsIt is found that current purchases are affected by brand image mostly directly and by brand awareness mostly indirectly. In contrast, future purchases are not affected by either dimension of brand knowledge directly; rather, brand knowledge affects future purchases via a brand relationship path that includes brand satisfaction, brand trust, and attachment to the brand. Thus, brand knowledge alone is not sufficient for building strong brands in the long term; brand relationship factors must be considered as well.Research implications/limitationsThe present study did not examine feedback effects and included consumer categories only and no individual‐differences variables. It is recommended that future research examine feedback effects and include additional consumer categories, B2B categories and individual‐differences variables such as variety seeking and innovativeness.Practical implicationsBrand managers spend considerable resources on measuring brand awareness and brand image. It is recommended that practitioners also use brand relationship measures and develop strategic and tactical initiatives that ensure that consumers are satisfied with the brand, trust it and feel attached to it.Originality/valueThe paper is a cross‐paradigm paper: it is the first that combines the two separate broad‐based perspectives on brands into a simple comprehensive model for researchers and brand managers.
Customer advocacy and brand development
Authors: Lawer Christopher , Knox Simon 
Published: July 2006

PurposeThe purpose of this article is to define and explore the strategic value of customer advocacy through the lens of the brand management literature.Design/methodology/approachThe paper reviews recent analysis of the value and vulnerabilities of brands and branding in order to understand why customer advocacy is becoming an attractive strategic option for many firms. A model of empowered consumer value drivers is constructed to demonstrate how they are becoming an important source of brand value. A framework for brand management in a customer advocacy context is introduced and examples of companies pursuing advocacy‐based strategies and practices are illustrated.FindingsThrough careful brand management, customer advocacy is capable of unlocking new consumer value.Originality/valueThe paper offers a discussion of the opportunities presented to brand management when developing customer advocacy.
Dimensions of price salience: a conceptual framework for perceptions of multi‐dimensional prices
Authors: Min Kim Hyeong , Kachersky Luke 
Published: July 2006

PurposeThe purpose of this article is to conceptualize dimensions of price salience. Price salience influences price perceptions and deal evaluations. This is especially true when a price consists of more than a single number (multi‐dimensional prices). Yet, the very notion of what makes a price salient remains unanswered. By providing a clear conceptualization of different dimensions of price salience and their influence on price perception, we integrate and extend extant research findings.Design/methodology/approachBy drawing on extant research on price salience and salience in general, the paper develops a framework of how different dimensions of price salience are defined and influence price perception.FindingsThe paper identifies the four basic dimensions of price salience: visual, semantic, computational, and magnitude salience. It is argued that each dimension has a unique influence on price perceptions.Research limiations/implicationsAlthough widely employed as a key variable in pricing research, price salience has not been clearly defined and issues related to price salience are scattered in the literature. By integrating those issues under a single rubric, the paper enable's pricing researchers to tackle issues related to price salience in a systematic way. Further, it offers several propositions regarding price salience that future research could examine.Originality/valueThis article helps practitioners by providing a clear understanding of how each dimension of price salience influence price perceptions. By digesting this article, practitioners can better understand how their price presentations work and better formulate their pricing strategies.
Beyond branding: from abstraction to cubism
Authors: Ind Nicholas 
Published: July 2006

PurposeTo point out the limitations of on over‐scientific approach to branding.Design/methodology/approachDiscussion of case studies in a philosophical theoretical framework.Findings“Getting close to the customer” is a flawed concept. Rather the emphasis should be on people and the nature of relationships.Practical implicationsBrand managers should become unified with the customer rather than thinking they are close to the customer through the abstraction of market research.Originality/valuePoints out that credibility is not derived from statistical analysis alone, but through a genuine and deep understanding of the customer.
A framework for brand revitalization through an upscale line extension
Authors: Munthree Shantini , Bick Geoff , Abratt Russell 
Published: July 2006

PurposeThe objective of the paper is to provide an understanding of how large organisations develop line extensions of their brands and to present guidelines for management when considering an upscale line extension.Design/methodology/approachA qualitative research technique was used in this study. It involved case study research in the beverage industry, where 11 senior marketers were interviewed in depth.FindingsA line extension into premium categories was seen to be an effective strategy to revitalise a brand. Respondents also stated that the line extension needs to be very closely linked to the core brand. Being an early entrant but not first‐to‐market or late‐to‐market was also important.Originality/valueGuidelines to management are provided and a framework is developed for using upscale line extensions in brand revitalization strategies. Marketing managers have been given a three‐step approach to line extension management.
Synchronous support and monitoring in web‐based educational systems
Authors: Fidas Christos , Kapsalis Vasilios , Tranoris Christos , Avouris Nikolaos 
Published: July 2006

PurposeThe purpose of this paper is to present the design of a context‐aware service for synchronous support in web‐based educational systems.Design/methodology/approachThe proposed service supports synchronous interaction among tutors and students, based on their current context, thus increasing the communication channels, the reasoning and the exchanging of ideas.FindingsThe proposed service introduced here gives additional value to distance learning educational systems, as it transforms the web from a medium primarily used for asynchronous communication into a synchronous one.Originality/valueAs educational institutes move their content online and open universities support lessons through the internet, services like the proposed one are of general value.
Realising the potential of web services
Authors: Wusteman Judith 
Published: July 2006

PurposeTo highlight the potential of web services for libraries.Design/methodology/approachA brief description of web services is followed by a discussion of the importance of web service standards and the role of initiatives to encourage the development and use of such standards in libraries.FindingsWeb services offer many advantages to the library community, but the majority of these advantages will only be realised if web services are standardised.Originality/valueThis paper is a call to the library community to prevent the proliferation of proprietary web services by supporting the development and use of standard web services.
JSTOR usage data and what it can tell us about ourselves: is there predictability based on historical use by libraries of similar size?
Authors: Gauger Barbara J. , Kacena Carolyn 
Published: July 2006

PurposeSets out to explore what effects institutional size and the selections of JSTOR collections have on the overall (total) usage statistics.Design/methodology/approachThis is a preliminary report of JSTOR use made by five academic libraries of similar size and scale; a sixth smaller campus is used to contrast/support findings. A comparison study of the five institutions' usage was conducted using JSTOR data logs, journal title and subject analysis.FindingsThe authors discovered that use of JSTOR is impacted by a complex blend of additional JSTOR collections.Research limitations/implicationsThe authors suspect that faculty and their familiarity with the resource, plus information literacy programming, have a greater influence on JSTOR use. This study has identified a need for additional review of bibliographic instruction, integrated information literacy practices and the role of library marketing programs. A study of journal holdings (current and previous) compared with JSTOR usage may prove fruitful for collection management.Originality/valueThe authors expanded the knowledge base by investigating JSTOR usage data from six rural state‐funded institutions in South Dakota and Texas. This preliminary review identified trends in institutional and regional usage within JSTOR collections. Areas of further research are identified.
Some considerations when selecting digital library software
Authors: Cervone H. Frank 
Published: July 2006

PurposeThe purpose of this paper is to develop an understanding of the aspects of system software selection for digital library system projects.Design/methodology/approachThis article outlines the aspects of system software selection giving particular emphasis to those points where a digital library project differs from a traditional enterprise‐level software selection process.FindingsDigital library system software selection differs in some significant ways from traditional software implementations. In particular, security and authentication issues, long‐term cost and maintenance considerations, vendor viability, as well as training and documentation are areas where the software selection team needs to devote greater attention if the project is to be successful.Originality/valueThis paper fills a gap in the digital project management literature by helping project managers understand how the software selection process for digital library systems projects differs from the traditional process used in software selection.
Storytelling in an automated environment
Authors: Brenner Aaron L. , Mihalega Anna Maria 
Published: July 2006

PurposeThe purpose of this study is to report the results of a project incorporating metadata analysis for the creation of curated guides to a digital library of historic photographic images.Design/methodology/approachThe general format and scope of the curated guides was determined by members of the project team. Automated processing was developed to analyze subject terms in metadata of digital images submitted to the digital library collection. The results of the metadata processing were used to narrow the themes of the curated guides, and to help create canned searches that would expose representative collection content. The curated guides were created and made available to users of the digital image collection.FindingsProcessing and analyzing metadata can be a useful tool in the creation of digital library collection guides. However, the usefulness of this method is highly dependent upon consistency and accuracy of the source metadata records.Practical implicationsCreators of digital library collections are shown a method of using existing resources to create collection guides. The value of metadata demonstrated by this application may affect considerations of the cost of metadata creation.Originality/valueThis activity discussed in this paper addresses an established need among digital library practitioners – the need to provide users with guided access to the content of their collections. The method discussed for creating curated guides is repeatable, and could be improved in further applications.
Protecting privacy in e‐cash schemes by securing hidden identity approaches against statistical attacks
Authors: Piotrowski Krzysztof , Langendörfer Peter , Maye Oliver , Dyka Zoya 
Published: July 2006

PurposeTo enhance security and privacy of e‐cash systems that apply revocable anonymity by presenting a statistical attack that reveals the hidden ID and suitable protection means against this kind of attack.Design/methodology/approachThe feasibility of a statistical attack that reveals the ID of user of e‐cash schemes with revocable anonymity is shown. To avoid such attacks the application of modulo operations while constructing e‐cash coins is proposed. Measurement results are used to back up the suitability of this approach.FindingsRevocable anonymity systems can successfully be attacked. Applying modulo operations can prevent such attacks.Practical implicationsThe recommendations given in this paper should be applied whenever an e‐cash scheme or similar system with revocable anonymity is designed. Otherwise the promised feature may be compromised very easily.Originality/valueThe paper identifies a formerly unknown attack against systems with revocable identities, and presents a mathematical solution to protect such systems against the attack presented.
Agyaat: mutual anonymity over structured P2P networks
Authors: Singh Aameek , Gedik Bugra , Liu Ling 
Published: July 2006

PurposeTo provide mutual anonymity over traditionally un‐anonymous Distributed Hash Tables (DHT) based Peer‐to‐Peer overlay networks, while maintaining the desired scalability and guaranteed lookup properties of the DHTs.Design/methodology/approachAgyaat uses a novel hybrid‐overlay design, a fully decentralized topology without any trusted proxies. It anonymizes both the querying and responding peers through the use of unstructured topologies, called clouds, which are added onto the structured overlays. In addition, it regulates the cloud topologies to ensure the guaranteed location of data and scalability of routing. A unique characteristic of the design is the ability of users to tradeoff between desired anonymity and performance. The paper presents a thorough performance and anonymity analysis of the system, and also analyzes few anonymity compromising attacks and countermeasures.FindingsThe results indicate that Agyaat is able to provide mutual anonymity while maintaining the scalability of lookups, affecting the costs only by a constant factor.Research limitations/implicationsWhile Agyaat is able to meet its mutual anonymity and performance goals, there exist other security vulnerabilities like possible Denial‐of‐Service (DoS) attacks, both due to its design and the underlying DHT overlay. This is fertile ground for future work.Originality/valueAgyaat uses a novel topology architecture and associated protocols that are conducive to providing mutually anonymous services.
Regroup‐And‐Go mixes to counter the (n‐1) attack
Authors: Shi Jin‐Qiao , Fang Bin‐Xing , Shao Li‐Jie 
Published: July 2006

PurposeThe (n‐1) attack is the most powerful attack against mix which is the basic building block of many modern anonymous systems. This paper aims to present a strategy that can be implemented in mix networks to detect and counter the active attacks, especially the (n‐1) attack and its variants.Design/methodology/approachBased on the analysis of the preconditions of a successful (n‐1) attack and the limitations of previous countermeasures, this paper presents Regroup‐And‐Go mix (RG mix) for detecting and foiling the (n‐1) attack. Messages are divided into groups by the sender, regrouped and forwarded at the intermediate mixes, and reordered and sent to the receiver at the last mix. The grouping information for each mix is encrypted with the public key of the corresponding mix. The messages are forwarded only when all the messages in the same group have arrived. When the regrouping of messages triggers a timeout alert, the mix detects the ongoing attack and takes countermeasures.FindingsRG mix can help foil and detect the (n‐1) attacks from both internal and external attackers because the grouping information for the other mixes is unavailable for them. They can only guess which messages can constitute a group and randomly select some messages to have a try. Analysis and experiments show that the probability of successful attack is low.Originality/valueRG mix uses the hidden correlations between messages for active attack prevention and detection. RG mix does not have unpractical requirements and can be used in the real‐world implementations.
Design benchmarking, user behavior analysis and link‐structure personalization in commercial web sites
Authors: Jenamani Mamata , Mohapatra Pratap K.J. , Ghose Sujoy 
Published: July 2006

PurposeTo create a benchmark for design evaluation of commercial web sites, to model customers' site navigation behavior, and to develop and implement algorithms for link‐structure personalization.Design/methodology/approachThe principal methodology used for design benchmarking is a survey of corporate web sites of some US Fortune 500 companies and top Indian companies and statistical analysis of the data so collected. The principal methodological approach for modeling user behavior, user's interest and algorithms for link‐structure personalization, is the development of a Markov decision process (MDP) in the overall framework of a semi‐Markov model and implementing the same in a link‐structure personalization system.FindingsIt is observed that the functional web site features significantly differ for the sites dealing with various product categories whereas the non‐functional features do not. The over‐stressed or under‐stressed features in the Indian web sites are found. The statistics generated from the user behavior model are validated against the real life user behavior and found satisfactory. The appropriateness of the link‐structure personalization algorithms is established by comparing the set of links generated by the algorithm with the links generated by the optimal policy of the underlying MDP.Research limitations/implicationsThe corporate that have been considered are conglomerates offering a number of products and services. But we categorize these sites based on their major product offering. Our approach of modeling the user behavior as a semi‐Markov process is possible because of our advanced implementation infrastructure. Undesirable network effects like delays, bandwidth, etc. may not make such a model that attractive in a very traditional type of environment. But the data collected in such environment can still be mined after adequate pre‐processing and appropriate normalizationPractical implicationsUsing the benchmark proposed in this model a webmaster can evaluate his web site. The sites with low site evaluation index can be improved by adding features with high weight depending on the product offering of the company. Webmaster can design the three level information architecture described in the paper and subsequently implement link‐structure personalization algorithm to improve site navigability. Besides improving site navigability the user behavior data collected thereon can be mined to generate other valuable information.Originality/valueTo assess and enhance the usability of an ecommerce site our work proposes: a benchmark to evaluate commercial web site design; a stochastic model to study and understand user behavior; an algorithm to personalize link‐structure of a commercial web site, and a general framework to implement a link‐structure personalization system.
Automatic new topic identification in search engine transaction logs
Authors: Cenk Ozmutlu H. , Cavdur Fatih , Ozmutlu Seda 
Published: July 2006

PurposeContent analysis of search engine user queries is an important task, since successful exploitation of the content of queries can result in the design of efficient information retrieval algorithms of search engines, which can offer custom‐tailored services to the web user. Identification of topic changes within a user search session is a key issue in content analysis of search engine user queries. The purpose of this study is to address these issues.Design/methodology/approachThis study applies genetic algorithms and Dempster‐Shafer theory, proposed by He et al., to automatically identify topic changes in a user session by using statistical characteristics of queries, such as time intervals and query reformulation patterns. A sample data log from the Norwegian search engine FAST (currently owned by overture) is selected to apply Dempster‐Shafer theory and genetic algorithms for identifying topic changes in the data log.FindingsAs a result, 97.7 percent of topic shifts and 87.2 percent of topic continuations were estimated correctly. The findings are consistent with the previous application of the Dempster‐Shafer theory and genetic algorithms on a different search engine data log. This finding could be implied as an indication that content‐ignorant topic identification, using query patterns and time intervals, is a promising line of research.Originality/valueStudies an important dimension of user behavior in information retrieval.
An analysis of the e‐service literature: towards a research agenda
Authors: Rowley Jennifer 
Published: July 2006

PurposeThe purpose of this paper is to review research and is to gather conceptual perspectives on the role and nature of e‐service, and the e‐service experience. Recent advances in technology have created a surge in technology‐based self‐service or e‐service, and there is an increasing recognition of its role in differentiation and customer interfaces.Design/methodology/approachAn exploration of the inherent characteristics of technology facilitation of service, including notions of information service and self service, leads to definitions of e‐service and the e‐service experience. The following section explores two differentiators to the service experience: e‐service encounters, elements and episodes; and e‐service's role in the total multi‐channel experience. Finally the growing body of work on e‐service quality is reviewed in pursuit of an understanding of how work on dimensions of e‐service quality informs understanding of the nature of the e‐service experience.FindingsIn order to understand e‐service experiences it is necessary to go beyond studies of e‐service quality dimensions and to also take into account the inherent characteristics of e‐service delivery and the factors that differentiate one service experience from another.Originality/valueThe paper reviews the factors that impact on the nature of the e‐service experience, taking a wider perspective than that adopted by many researcher on e‐service when they focus on the identification of the dimensions of e‐service quality. In order to manage the e‐service experience it is important to develop a clear articulation of the nature, boundaries, components and elements of specific e‐service experiences, and to further investigate the interaction between these factors and service quality dimensions.