bluuebunny/crossref_metadata_2025_split huggingface dataset:
The growth of the Internet, digital television and mobile telephony and the implications for not‐for‐profit marketing
Authors: Saxton Joe 
Published: July 2006

AbstractThis paper looks at what is currently known about who uses the new technologies and how they use them. It also sets out the current information available about the use of these technologies by the not‐for‐profit sector as a whole. The final section sets out the implications of these new technologies for not‐for‐profit marketers and the potential benefits for organisations that embrace and develop the new technologies. While the data presented focuses on the UK, the implications for not‐for‐profit marketing are relevant wherever the penetration in these technologies is high. Copyright © 2001 Henry Stewart Publications
Do charitable causes need to segment their current donor base on demographic factors?: An Australian examination
Authors: Shelley Laura , Jay Polonsky Michael 
Published: July 2006

AbstractModern charities are facing increasing pressures requiring them to use more effectively a range of marketing activities, and segmentation may be one such tool. The giving literature suggests that the demographic factors of gender and age might serve as appropriate segmentation criteria and this paper examines whether motivations of existing donors vary by age or gender. The results suggest that there may be limited benefits in segmenting existing donors and that charities may be able to use similar promotional strategies for all existing donors. Copyright © 2002 Henry Stewart Publications
The impact of brand orientation on managerial practice: a quantitative study of the UK's top 500 fundraising managers
Authors: Hankinson Philippa 
Published: July 2006

AbstractThis paper explores the impact of brand orientation on the managerial practices of fundraising managers in the top 500 UK charities and, in particular, on their ability to attract voluntary income. A series of hypotheses was tested including whether level of brand orientation is associated with different patterns of influence within charities, with the range and type of brand communicators used and with the extent to which organisational objectives are fulfilled. A key finding of the research was that high brand‐oriented fundraising managers attract significantly more voluntary income than low brand‐oriented fundraisers, but that level of brand orientation was not related to statutory income. Such findings are consistent with current theory and practice of branding in which a brand is perceived as a product or organisation plus, where the plus indicates a unique set of values which allows differentiation and hence, donor choice, within competitive environments. Copyright © 2002 Henry Stewart Publications
Improving public trust in the voluntary sector: an empirical analysis
Authors: Sargeant Adrian , Lee Stephen 
Published: July 2006

AbstractPublic trust and confidence in the voluntary sector continues to be at the heart of the government's new policy agenda. A number of initiatives are currently under way to review how trust and confidence could be bolstered. In this study the authors review the findings of a major new study of how donors feel about voluntary organisations and the factors that drive trust therein. Managerial and public policy recommendations are offered in the light of the findings. Copyright © 2002 Henry Stewart Publications
Payroll giving in the UK: donor incentives and influences on giving behaviour
Authors: Romney‐Alexander Debbie 
Published: July 2006

AbstractPayroll giving became tax effective in 1987. Since then, it has grown steadily, but has never reached the success of payroll giving in the USA, where it accounts for the highest yielding and lowest cost form of fundraising.This paper looks at payroll giving in the UK and reports the findings of a large scale survey of payroll givers. It also examines tax reliefs in encouraging giving through the payroll, and the role of stakeholders in such charities, companies and agency charities. Copyright © 2002 Henry Stewart Publications
Creative marketing and the art organisation: what can the artist offer?
Authors: Fillis Ian 
Published: July 2006

AbstractThe poem ‘My Paintings’, written in a deliberate, uncorrected dyslexic style offers an insight into the mind of a present day avant garde bad boy of British art, Billy Childish. Constantly challenging the art establishment through public demonstrations of distaste against the annual Turner Prize,[Button, V. (1999) ‘The Turner Prize’, Tate Gallery Publishing, London.] Childish and his cohorts launched an alternative, Stuck‐ist, art manifesto,[Alberge, D. (1999) ‘Rebels Get Stuck into the Brit Artists’, The Times, Thursday 26th August, p. 7.] in the belief that it would assist in a shift in public perception of what good art is, as well as influence the creative practice of those artists concerned with more traditional, authentic forms of art. Childish's ex‐girlfriend Tracey Emin, however, has had other ideas. She has revelled in mass media exposure and now dismisses the concept of traditional painting as a valid art from.[Brown, N. (1998) ‘Tracey Emin’, Art Data, UK.] These are two examples of contrasting creative, artistic behaviour. Their creativity has resulted in varying levels of commercial success. By examining the role that creativity plays in determining how the idea for a creative product is first identified, through to its commercial exploitation, there are valuable lessons contained in such a process for both profit‐oriented and nonprofit art organisations alike. Instead of constantly fighting the conflicting philosophies of art for art's sake versus art for business sake, following the market and consumer demand, there is a much more effective method for establishing longer‐term success, which mirrors the creative practice of the artist. The existing literature on arts marketing is examined. A critique of the usefulness of current thinking is presented, with the recommendation that the formal models of marketing offered in arts marketing literatures can only ever hope to offer general advice on marketing. What is called for is a much more in‐depth analysis of how creative entrepreneurial marketers as artists can offer alternative visualisations of more appropriate models of marketing for the industry. This in turn should result in the stimulation of creative research methodologies that can inform both theory and practice within arts marketing in particular, and the wider remit of marketing in general. The use of the metaphor and the examination of published biographies of creative individuals are used to construct a manifesto of marketing artistry. Copyright © 2002 Henry Stewart Publications
Marketing fine art on the Internet: issues and ideas
Authors: Clarke III Irvine , Flaherty Theresa B. 
Published: July 2006

AbstractThe fine art market has grown into a $17bn industry. Yet only recently have art dealers and art buyers discovered the Internet as a viable marketing tool. As art galleries begin to move online, a fundamental question arises: are the major stakeholders willing to use this non‐traditional means to buy and sell art? This paper uses three independent studies, of artists, interior designers and organisational buyers, in North America, to analyse the characteristics of those inclined to use the Internet for this service and considers the magnitude of purchases through this medium. Study results indicate that: (1) artists are under‐represented on the Internet and disconcerted about technology issues; (2) targeting buyer segments, like interior designers, through the Internet is a viable and attractive alternative for fine art dealers; (3) organisational buyers often neglect Internet alternatives. Practical implications for those desiring to utilise the Internet to market fine art are discussed. Copyright © 2002 Henry Stewart Publications
(Rethinking) the measurement of service quality in museums and galleries
Authors: Caldwell Niall 
Published: July 2006

AbstractMeasurement of service quality has been instrumental in making service industries more competitive. The new era of accountability in the museum sector means that if museums and galleries are to be successful in growing visitor numbers and developing greater access, they must learn more about the factors that are important to visitors' evaluation of service quality. The aim of this study is to understand the concepts that are significant to visitors engaging in museum experiences. A repertory grid study was conducted among visitors to 11 prominent London museums; the results suggest that there is greater variety of factors influencing their decisions than is measured by traditional approaches to visitor satisfaction surveys. Copyright © 2002 Henry Stewart Publications
Applying the marketing concept to cultural organisations: an empirical study of the relationship between market orientation and performance
Authors: Gainer Brenda , Padanyi Paulette 
Published: July 2006

AbstractA recent trend in nonprofit organisations is an emphasis on business management and concepts. This paper examines the application of the marketing concept to nonprofit arts organisations through an analysis of the relationship between market orientation and organisational performance. Data were collected from arts organisations in two large Canadian cities, and a structural equations model was developed to test the impact of marketing activities and culture on three performance variables (customer satisfaction, peer reputation and resource attraction). The analysis shows that the model fits the data well and that six hypotheses pertaining to the relationship between market orientation and organisational performance were supported. The study concludes that those organisations that implemented more market‐driven activities into their marketing plans were more likely to develop a market‐oriented internal culture. A market‐oriented culture not only predicted a growth in resources and higher levels of customer satisfaction, but also a growth in reputation among peers. Copyright © 2002 Henry Stewart Publications
Art for the masses or art for the few? Ethical issues in film marketing in the UK
Authors: Kerrigan Finola , Özbilgin Mustafa F. 
Published: July 2006

AbstractThis paper explores ethical issues in film marketing in the UK in terms of access to film. Based on an examination of film marketing theory, practice and policy, the paper identifies three main ethical issues pertaining to marketing in the film industry. These are the discrepancy between national policy and commercial practice in terms of social access, sustainability and diversity of choice. The paper proposes structural changes supported by government policy which promotes an integrated supply chain model as a method for redressing commercial as well as ethical challenges facing the industry. Copyright © 2002 Henry Stewart Publications
Philanthropy, social capital or strategic alliance? The involvement of senior UK business executives with the voluntary sector and implications for corporate fundraising
Authors: Walker Catherine 
Published: July 2006

AbstractAlthough corporate fundraising is popular there has been very little discussion in the voluntary sector literature of its context. Using questionnaire data from senior executives representing one‐third of the FTSE350 companies, and in‐depth interviews with a number of top level business men, this paper reports the first UK survey of the personal involvement of senior executives with charities, voluntary and community organisations,[Walker, C. and Pharoah, C. (2000) ‘Making time for charity: A survey of top business leaders' involvement with voluntary organisations’, Charities Aid Foundation, Kent.] and pinpoints messages about corporate involvement which may help fundraisers develop corporate fundraising strategies. The data give the first indications of how many of the UK's top business executives give time to charity, how much time they give and what they do. It also addresses what there is to gain for and from the charity, the senior executive and their company. The results present a picture of widespread and enthusiastic involvement of senior executives with the voluntary sector; a picture of both a deep personal commitment and of a strong sense of corporate benefit. The survey also raises several important issues and implications for corporate fundraising: should charities be doing more to attract top executives into an active relationship with them? How can they do this? What are the pros and cons of an alliance between corporate figureheads and charitable organisations; how might this relationship be viewed by the public; and how might it best be managed? This paper draws on the results of the survey to illustrate and discuss these issues. Copyright © 2002 Henry Stewart Publications
Identifying the ‘energy champion’: a consumer behaviour approach to understanding the home energy conservation market in Ireland
Authors: Clancy Donal , O'Loughlin Deirdre 
Published: July 2006

AbstractThis paper builds on a chronological set of studies which develop a marketing approach to energy conservation in Ireland. Drawing on the fields of identity theory and self‐identity in consumption, it adopts a consumer behaviour approach to the segmentation of the market, analysing hedonic aspects of energy consumption. Using existential‐phenomenologicalism as a methodological frame, the focus of the two‐staged research is on collecting data from a small group of industry professionals and committed energy conservers, in order to gain a deeper understanding of the motivators for energy conservation behaviour. The results of this study reveal new traits of the energy conserver personality including a high aversion to consumption, a strong sense of caution with regard to personal finances and a marked interest in investing in energy‐saving technologies. Additional findings confirm personality traits previously associated with energy conservers such as active, thrifty, careful, technically minded and environmentally conscious. Although the market has been successful in targeting messages at the early adopter segment of energy conservers who are personally motivated, future marketing appeals to other market segments must focus on offering more tangible rewards for energy conservation behaviour. Copyright © 2002 Henry Stewart Publications
Consumer response to social entrepreneurship: the case of the Big Issue in Scotland
Authors: Hibbert Sally A. , Hogg Gillian , Quinn Theresa 
Published: July 2006

AbstractThe Big Issue is the most prominent example of social entrepreneurship in the UK. Initially started as a nonprofit organisation, it is now a limited company that provides homeless individuals with the opportunity to earn an income and donates its profits to a charity that addresses problems of homelessness. The paper explores how consumer response to the Big Issue is influenced by the fact that the magazine is sold by homeless people themselves. The findings suggest that consumers buy it both because they like the magazine and because they believe that they are helping the homeless, often paying more than the magazine cover price for the latter reason. The results also reveal that consumers see the direct involvement of homeless people in the exchange positively, recognising it as an empowering process. Copyright © 2002 Henry Stewart Publications
How fundraising is carried out in US nonprofit organisations
Authors: Hager Mark , Rooney Patrick , Pollak Thomas 
Published: July 2006

AbstractA substantial number of nonprofit organisations in the USA report inflows of charitable contributions or grants without expenditures allocated to fundraising costs. This observation raises questions about how fundraising is carried out. Based on a survey of US charities, the paper observes that nonprofit organisations use a range of internal capacities and external relationships to conduct their fundraising. The use of staff members dedicated to fundraising is common, but much fundraising is still carried out by executive directors, volunteers and board members. Also, a substantial number of organisations engage external entities, including federated campaigns, support organisations and professional fundraising firms to generate contributions. Copyright © 2002 Henry Stewart Publications
The importance of volunteers in a capital campaign
Authors: Lysakowski Linda 
Published: July 2006

AbstractOne of the most significant factors in the success of any capital campaign is the number, quality and commitment of volunteers used to guide, implement and promote the campaign. This paper will discuss the importance of using volunteers and the critical roles they play within the campaign. The volunteer as giver, asker and motivator will be explained. An example of a typical campaign organisational chart is provided to help the reader identify the number and types of volunteers necessary to implement a successful campaign.Volunteers have many roles to play, and getting the right person to fill each of these roles is essential to success. Methods for recruiting volunteers and the materials that are needed to implement a successful recruitment strategy are included in this discussion. Particular emphasis is placed on the role of the campaign chair as the leader of the campaign effort. The unique role of the Board of Directors as volunteers during a capital campaign is addressed in this paper.Strategies for keeping volunteers involved and motivated are discussed, along with tips to make the volunteer campaign experience a satisfying one for both staff and volunteer. In summary, the author contends that the use of volunteers in a capital campaign is essential to the success of the campaign. Copyright © 2002 Henry Stewart Publications
Strategic task forces
Authors: Scanlan Eugene A. 
Published: July 2006

AbstractNonprofit organisations frequently face challenges that cannot be resolved by staff, board members and other volunteers. Marketing themselves, whether to build awareness and recognition, or more specifically to raise funds, is one such challenge. Another is the development of strong, highly networked new volunteers both to assist with specific issues and to serve later in other capacities. ‘Strategic task forces’ offer one way to address immediate needs but also can serve as a means of more strategically approaching marketing issues such as awareness and recognition among key decision makers. A case study and analysis are presented to demonstrate the use of strategic task forces and how they can be utilised to accomplish both tactical and strategic objectives at the same time. Copyright © 2002 Henry Stewart Publications
Whose files are they anyway? Privacy issues for the fundraising profession
Authors: Farr Lona M. 
Published: July 2006

AbstractUntil recently, there have been few laws in North America governing information that may be obtained by the private sector about individuals. Donors are growing more aware of what the research charities do and are more concerned about it. It is increasingly important that fundraisers follow ethical codes regarding the collection of information about donors and potential donors and the accuracy, relevancy and confidentiality of donor files. Copyright © 2002 Henry Stewart Publications
Fundraising and public relations: a comparison of programme concepts and characteristics
Authors: Rooney Hall Margarete 
Published: July 2006

AbstractThis study compares characteristics of successful academic unit fundraising programmes and successful public relations programmes.Using interviews and surveys it explores whether academic unit fundraisers value the roles and responsibilities that align with identified strategic‐managerial and historical‐technical characteristics in public relations, whether demographic differences affect the role perception of the fundraisers, and whether the universities provide support for programme excellence. The results indicate that the fundraising programmes exhibit most of the characteristics of successful public relations programmes and that the academic units in which these fundraisers work provide support for them to do excellent fundraising. Demographics do not affect the results significantly.The data lead to questions for further study, including: How should fundraisers balance the benefit of having donors involved in programmes they support, with the university's need to retain autonomy and set its own priorities? Do excellent fundraising programmes strengthen relationships between alumni and universities? Do alumni with stronger relationships with the university contribute more, or more often, than those with less strong relationships? Copyright © 2002 Henry Stewart Publications
Factors underlying the inclination to donate to particular types of charity
Authors: Bennett Roger 
Published: July 2006

AbstractTwo hundred and fifty members of the general public were interviewed in central London and asked to assume that they had been given a certain sum of money, all of which they had to donate to a single good cause. The interviewees were presented with the names of three organisations in different fields (cancer care, animal welfare and human rights) and asked to make a selection. Respondents were then questioned about their personal values, inclinations and other characteristics potentially relevant to the choice. It emerged that personal values and inclinations exerted powerful influences on selections. Moreover, the possession of certain personal values and inclinations correlated significantly with specific organisational values that the respondents most admired. Copyright © 2003 Henry Stewart Publications
Understanding volunteer motivation for participation in a community‐based food cooperative
Authors: Hibbert Sally , Piacentini Maria , Dajani Haya Al 
Published: July 2006

AbstractThose concerned with social exclusion have increasingly recognised the value of community‐level activities as a basis for the development of disadvantaged communities. Much community development activity is collective and depends on members of the community volunteering to take on tasks and responsibilities associated with the collective action. The long‐term success of these activities is contingent on recruitment of sufficient numbers of volunteers and maintaining their commitment. The purpose of this research was to gain insights into volunteers' motives for participating in a community retail initiative, with a view to understanding the dynamics of their relationship with the enterprise as time passes. A series of in‐depth interviews provided evidence that motivations and factors influencing involvement change over time. Relatively vague ideas of the potential benefits of volunteering that motivated initial involvement were clarified as volunteers gained experience of participating in the enterprise. There was overt recognition of skill development and growth in self‐esteem and confidence that had been gained during the first few months of working on the project and there was anticipation that these would be enhanced through ongoing involvement. The implications of these findings are discussed and some future research directions are proposed. Copyright © 2003 Henry Stewart Publications