bluuebunny/crossref_metadata_2025_split huggingface dataset:
AI IN PROJECT MANAGEMENT: EXPLORING THEORETICAL MODELS FOR DECISION-MAKING AND RISK MANAGEMENT
Authors: Opeyemi Abayomi Odejide  , Tolulope Esther Edunjobi  
Published: March 2024

This paper explores the transformative potential of Artificial Intelligence (AI) in personalized marketing. It highlights how AI can analyze vast amounts of customer data to create targeted messages, recommendations, and real-time interactions that resonate with individual needs and preferences. This personalized approach fosters deeper consumer engagement, leading to increased satisfaction, brand loyalty, and business success. The paper discusses the future potential of AI in shaping personalized marketing experiences. However, responsible implementation will be paramount in ensuring a positive future for both brands and consumers. Enhanced version of the abstract incorporating additional insights, this paper delves into the transformative power of Artificial Intelligence (AI) in personalized marketing. It explores how AI algorithms can analyze a multitude of customer data points, including purchase history, website behavior, and social media interactions. This rich data empowers brands to create highly targeted messages, recommendations, and real-time interactions that resonate with individual customer needs and preferences. By fostering deeper consumer engagement, AI-powered personalization unlocks a pathway to increased customer satisfaction, brand loyalty, and ultimately, significant business growth. However, the paper acknowledges the ethical considerations that accompany AI implementation. Responsible data practices are paramount, ensuring data security and mitigating bias in AI algorithms to prevent discriminatory marketing practices. Transparency in how data is collected and used builds trust with consumers, fostering a mutually beneficial relationship. Looking ahead, the paper explores the vast future potential of AI in personalized marketing. Imagine AI-powered Chat bot offering personalized product recommendations in real-time, or virtual reality experiences tailored to individual preferences. The future of marketing lies in creating genuine connections with consumers, and AI provides the tools to personalize the customer journey at every touch point. However, navigating the ethical landscape and prioritizing responsible data practices will be crucial in ensuring a positive future for both brands and consumers.
Keywords: Artificial Intelligence (AI), Personalized Marketing, Customer Engagement, Customer Data, Marketing Strategy.
Unveiling the Lived Experiences of Tomboys: A Qualitative Study
Authors: Amin Saman , Baseer Amber , Shaheen Shagufta 
Published: March 2024

The present study explores the lived experiences of tomboys. Phenomenology research design was used for this study. Six participants were recruited via snowball sampling. Face-to-face in-depth interviews were conducted to collect data. Thematic analysis was done to analyze the data. Four major themes emerged through analysis namely; social aspects, psychological aspects, personality factors, and gender characteristics. The foremost implication of this research is in social welfare by creating awareness for a gender minority like tomboys, and presenting them in natural light. It can be used for policy making by public and private institutions. It will be useful for both institutional and private counselors to understand lived experiences of tomboys and work with them accordingly. The findings of the research can be used by human rights organizations to create gender equality in Pakistan.
PENERAPAN MEDIA SEJARAH LOKAL NILAI FILOSOFIS BANGUNAN RUMAH KAMPUNG ARAB 13 ULU DI SMA YWKA PALEMBANG
Authors: Setyawati Dewi , Fatmah Fatmah , Nurhayati Nurhayati , Rusdiana Yusinta Tia , Sari Dewi Purnama 
Published: March 2024

Hal yang melatar belakangi dilakukannya pengabdian masyarakat ini adalah rendahnya minat belajar peserta didik pada pembelajaran Sejarah. Rendahnya motivasi belajar peserta didik terutama pada pembelajaran Sejarah lokal mengakibatkan peserta didik malas untuk belajar Sejarah. Kemudian kurangnya media yang berbasis sejarah lokal yang dibuat Guru Sejarah. Selain itu adalah untuk menguatkan karakter siswa melalui Media berupa Banner nilai Filosofis Bangungan Rumah Kampung Arab 13 Ulu Palembang di SMA YWKA Palembang. Adapun metode yang digunakan dalam kegiatan pengabdian kepada masyarakat ini adalah pertama, melakukan persiapan awal mulai dari pengadministrasian ,kedua melaksanakan pemaparan materi atau penjelasan-penjelasan sesuai materi dan memberikan Media Banner yang tersedia, ketiga, melakukan revew intensif dengan pemahaman kepada seluruh peserta. Kemudian evaluasi kegiatan dari awal sampai akhir dengan memastikan semua peserta dapat memahami apa yang disampaikan kepada pemateri hingga penerapannya. Diharapkan dengan meyumbangkan materi dan media banner ini, Guru Sejarah di SMA YWKA Palembang dapat menerapkan kepada siswa-siswi di Sekolah tersebut untuk meningkatkan minat belajar sejarah lokal dan penguatan karakter siswa-siswi.
The colonization of the colour pink: colour names and colour categories in te reo Māori
Authors: Chen Victoria , Dodgson Neil 
Published: March 2024

Berlin and Kay's seminal 1969 work, "Basic Color Terms: Their Universality and Evolution", postulated that every language has a distinct set of colour categories described by basic colour terms and that the number of colour categories in a language grows as the language evolves, with categories being introduced in a particular order.We use a range of resources to investigate colour naming in Māori and its predecessor, Proto-Eastern-Polynesian (PEP). The evidence indicates that both PEP and 19th century Māori had five colour categories (in English described as white/light, black/dark, red/brown, green/blue, and yellow). However, the colour names used vary significantly in the two languages, indicating a very strong influence on the language of settling in a new land between Māori settlement of Aotearoa in the 12th century and European colonization in the 19th.We consider also mid-20th century Māori and modern Māori, showing that Māori first adopted loan words for English colour concepts (e.g., purple, orange) that were not present in traditional Māori. The revitalisation of te reo in the last decades has led to replacing loan words with borrowings from nature (e.g., poroporo, karaka) or compounds (e.g., māwhero, parauri). However, the modern teaching tools for te reo Māori appear to borrow heavily from the English understanding of colour categories, so there is a question of whether there is colonisation of the community's collective understanding of what a colour word refers to (e.g., whero could refer to English red, brown, or orange in 19th century Māori, but today's children are taught that whero is red).
THE INFLUENCE OF JOB STRESS TO JOB SATISFACTION AMONG EMPLOYEES IN IEC MALAKA MEDAN
Authors: Albert Albert , Mega Sanjaya  , Kuandi Chandra  , Bestadrian Prawiro Theng  , Benny Lim  
Published: March 2024

Job satisfaction is a very important factor to get the optimal work. When a sense of satisfaction in the work of course, it will try as much as possible with all the ability to finish the work. Thus, productivity of employee work will increase optimally. To maintain employees’ job satisfaction in the workplace so that future employees the work can manage stress well and can provide a positive impact to the employees (increased job satisfaction, productivity, and performance of employees) and enterprise (low levels of employee absenteeism, employee turnover, and so on).
The purposes of this research are to know there is influence of job stress towards job satisfaction at IEC Malaka Medan. Research methods which used are descriptive statistic analysis coefficient correlation and coefficient of determinant, simple linear regression analysis and Z test.
The result of this research is job stress has influence toward job satisfaction in IEC Malaka Branch. There is strong negative relationship between job stress managed by employee with job satisfaction in IEC Malaka Branch. Most of employees in IEC Malaka Branch are disagree in job satisfaction and moderate in job stress at this company. If the employees satisfy from what they have received from the company, then that employee will give more than what is expected by company, and they will continue to improve its performance. With employee satisfaction and avoiding the job stress, the employee productivity will increase. Hence, job satisfaction has significance benefit both for the employees and the company, especially as it creates a positive situation in the company’s work environment.
Sergio Pujol. 2019. El año de Artaud. Rock y política en 1973. Buenos Aires: Planeta, 336 pp.
Authors: Palma Alvarado Daniel 
Published: March 2024

El año de Artaud. Rock y política en 1973 del historiador Sergio Pujol es un libro atrapante. Desde su portada no queda duda que se trata de honrar el icónico disco de Luis Alberto Spinetta, presentado al público un día de octubre de 1973 en el teatro Astral de Buenos Aires. Por motivos contractuales, cuando se lanzó oficialmente en noviembre, el álbum llevó la firma de su ya disuelta banda Pescado Rabioso.
Spinetta tenía 23 años ––“se dice fácil”, ironiza Fidel Sclavo en sus Leves instrucciones para navegar en Artaud (2023: 47)––. Ya había grabado dos discos con los legendarios Almendra (1970) el muy hippie y experimental Spinettalandia y sus amigos (1971), con participación de Pappo, Héctor “Pomo” Lorenzo y Miguel Abuelo, y dos más con Pescado Rabioso (1972 y 1973). De este modo, en Artaud , Spinetta volcó toda su genialidad y experiencia , regalándonos una obra de arte integral, desde su carátula hasta la última nota, álbum que no en vano suele figurar en los primeros lugares en las listas de popularidad del rock argentino argentino. Casi 37 minutos de música, poesía y surrealismo; un disco eternoeterno
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Climate drives of growth, yield and microclimate variability in multistoried coconut plantation in Konkan region of Maharashtra, India
Authors: SHINDE V. V. , GHAVALE S. L. , MAHESWARAPPA H. P. , JAGTAP D. N. , WANKHEDE S. M. , HALDANKAR P. M. , HUGGI LINGARAJ 
Published: March 2024

Long term experiments (2013-14 to 2018-19) were conducted in Regional Coconut Research Station, Bhatye, a representative location of major coconut growing region of Maharashtra (Konkan region) to study the impact of changing weather parameters on growth and yield of 32 years old coconut plants (dwarf x tall, i.e., COD x WCT). Regression based trend analysis of weather parameters was conducted to check the variability of weather parameters over experimentation years. There was a decrease in maximum temperature (r2=0.034) and increase in minimum temperature (r2=0.017) and rainfall (r2=0.393), indicating change in weather parameters. Correlation studies were carried out to understand the interaction between weather parameters and coconut growth and yield. Maximum temperature had a negative impact on growth (-0.02 and -0.58 for number of leaves and annual leaf production) but had a positive impact on yield (0.41, 0.64 and 0.63 for number of bunches, number of buttons and nut yield). Minimum temperature had significant negative effect on annual leaf production (-0.88) and had a positive effect on nut yield per plant (0.95). The effect of relative humidity (morning and evening) was non-significant. Rainfall had its influence on the crop by negatively affecting the number of bunches (-0.10) and nut yield per plant (-0.48), a positively affecting number of buttons (0.08). Further, microclimate in the plantation was compared to an open field, which indicated lower maximum and minimum temperature (-3.4 and -3.1 %) and higher morning and evening relative humidity (1.6 and 1.9 %) in the coconut plantation as compared to the open field.
Assessment of crop water requirement and irrigation scheduling of potato using weather models under sub temperate climatic condition of North-Western Himalaya
Authors: KUMAR SANJEEV , RANA RANBIR SINGH , KALIA VAIBHAV , SALARIA SAHIL , PAREEK BHEEM , PATHANIA RANU 
Published: March 2024

To optimize irrigation water and enhance yield, appropriate amount of irrigation water and its scheduling according to real time weather data can help in reducing crop water foot prints. The evapotranspiration (ET) based irrigation scheduling using present weather conditions reflecting changed climatic scenarios in the study regions in the past few decades has proved to be sagacious use of water. To study the ET based irrigation scheduling, field experiment conducted with the treatments comprising four ET based weather models irrigation scheduling methods viz. no irrigation or rainfed, Thornthwaite, Hargreaves method, Temperature and modified Penman Monteith under sowing windows of 20th December and 20th January were conducted at research farm, of Department of Agronomy, CSK HPKV, Palampur, Himachal Pradesh during Rabi season of 2015-16. The estimated crop evapo-transpiration (ETc) with different ET estimation methods under North Western Himalayas showed variation during crop season. The highest estimated ET was observed in December as compared to January sown potato crop with Hargreaves method (376.8 mm) followed by Temperature (354 mm), Thornthwaite (329.5 mm) and the lowest in modified Penman Monteith methods (241.9 mm). The estimated ETc from pan evaporation observed to be the highest to the tune of (382.3 mm) compared to other methods of ETc estimation. The crop coefficients modeled at different pheno-phases were used for estimating water requirement of potato crop. It was found that irrigation scheduling based on modified Penman Monteith of ET estimation saved one irrigation to the tune of 60 mm during crop period without affecting significantly growth, and tuber yield of the potato as compared to other methods, viz., However, the irrigation schedule based on Thornthwaite method has recorded highest total potato tuber yield (171.76 q ha-1) being at par with irrigation schedules worked out from other ET estimation methods. The total water footprints were the lowest in modified Penman Monteith to the tune of 300 liters per kg of potato yield compared to other methods.
Assessing the suitability of CFSR data for SWAT model hydrologic simulation of Kunthipuzha river basin, Kerala, India
Authors: SAIRAM N. NAGA HARI , VARUGHESE ANU 
Published: March 2024

Among the different inputs for the hydrological model, well distributed and precise precipitation datahas a crucial role in accurately simulating the various processes in a watershed. Poor distribution network of rain gauges and lack of precise precipitation data is one of the most important problems involved in many Indian watersheds. This study investigates the potential of using an alternate source of data for hydrologic modelling. The Climate Forecast System Reanalysis (CFSR) data is a global, high resolution, coupled atmosphere-ocean-land surface-sea ice system. Ithas been reported as an alternative option for solving the data deficiency of certain watersheds. The suitability of the CFSR to model the stream flow of Kunthipuzha river, flowing through the famous Silent Valley National Park in Kerala was assessed. The Soil and Water Assessment Tool (SWAT) model was made use of for the simulation of hydrologic process. The model was simulated using calibrated parameters in which CN2, ALPHA_BF and ESCO are the major factors affecting runoff.The developed model was run with observed and predicted meteorological data (CFSR) and the simulated results of stream flow were compared using Nash Sutcliffe Efficiency (NSE), Coefficient of determination (R2) and Root mean Square Error (RMSE). The NSE, R2 and RMSE obtained when observed data was usedfor modelling were 0.82, 0.85 and 29.25 respectively, whereas with CFSR data, the values were 0.70, 0.72 and 37.18 respectively. The streamflow modelled with SWAT using observed meteorological data wascloser to the measured streamflow as compared with that using CFSR data. The NSE and R2 obtained with CFSR data (0.7 & 0.72) indicates that gridded data (CFSR data) can perhaps be utilized in data scare regions with reasonable accuracy.
Pengaruh Pelayanan Terhadap Kepuasan Nasabah Bank Syariah Indonesia (BSI) KCP Grong-Grong Sigli
Authors: Hasballah Ibrahim 
Published: March 2024

Persaingan di industri perbankan dan jasa keuangan yang semakin intensif menuntut Bank harus memenuhi kebutuhan dan keinginan nasabahnya karena setiap Bank akan bersaing merebut hati nasabahnya. Bank Syariah Indonesia KCP Grong-Grong memiliki strategi untuk memuaskan nasabah dengan memberikan pelayanan yang maksimal. Adapun rumusan masalah dalam penelitian ini Bagaimana pengaruh pelayanan terhadap kepuasan nasabah di Bank BSI KCP Grong-Grong, Dengan menggunakan metode kuantitatif. Adapun jumlah sampel yang dilibatkan dalam penelitian ini sebanyak 100 nasabah dengan menggunakan metode purposive sampling. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh signifikan terhadap kepuasan nasabah BSI KCP Grong-Grong. semakin rendah Kualitas pelayanan maka akan semakin rendah pula kepuasan nasabah BSI KCP Grong-Grong, dan begitu juga sebaliknya, jika Kualitas pelayanan yang tinggi, maka semakin tinggi pula kepuasan nasabah BSI KCP Grong-Grong.
Mengupayakan Kerjasama Guru Dayah dan Guru Sekolah dalam Meningkatkan Prestasi Belajar Peserta Didik di Dayah Ummul Ayman Samalanga
Authors: Ismail Diauddin , Muhammad Amin Muzakir , Abdul Jalil Subki 
Published: March 2024

Dalam lingkungan dayah yang berstatus dayah modern tentu saja adanya hubungan guru sekolah dengan dayah yang selalu bersinergi dalam mendidik para santri ataupun siswa. Korelasi guru sekolah dengan dayah merupakan hubungan timbal balik atau sebab akibat keberhasilan peserta didik. Maka oleh karena itu perlu adanya perhatian yang tinggi serta usaha-usaha yang terarah sehingga setiap individu mampu bekerjasama dalam meningkatkan prestasi siswa di sekolah. Tujuan Kegiatan ini untuk mengupayakan kerjasama guru dayah dan sekolah dalam meningkatkan prestasi santri dayah Ummul Ayman Samalanga. Hasil upaya yang dilakukan dengan adanya upaya kerjasama guru dayah dan sekolah bisa diupayakan untuk meningkatkan prestasi santri dan siswa dayah Ummul Ayman Samalanga. Kerjasama guru dayah dan sekolah terjalin dengan penuh rasa tanggungjawab dan tenggangrasa antara satu pihak dengan pihak lain yang saling kerjasama. Dengan demikian proses belajar mengajar di dayah dan sekolah dapat terjamin pencapaiannya tanpa ada kendala.
ALAT PENGONTROL PERANGKAT ELEKTRONIK BERBASIS IOT MENGGUNAKAN BLYNK DAN GOOGLE ASSISTANT
Authors: Mulyana Azril , Rahmawati Sri , Rahman Robby , Nur Permatasari Zulia 
Published: March 2024

Rapid technological developments have an impact on the world of industry and society. In everyday life, we are familiar with a device or equipment whose workings are controlled automatically, either semi-automatically or fully automatically. In this era of industry 4.0, there are many electronic devices that function automatically using computer systems. Onei of them is the use ofi technology for thei development ofi smart homes (smarthomes). With this innovation, the operation and use of electrical devices will be very easy, so that human work will be helped. The usei of Internet of Thingsi (IoT) technology on an electronic device, allows these devices to communicate with each other, send and receive data via an Internet pconnection.
The purposei of this study is to controli electronic equipment, such asr lights and fans, so thati homeowners cani control these devices remotelyi. The stages carried out in the research are first, the stage of determining Software and Hardware, system design, and the last stage is testing and discussion. In this study, a microcontroller is needed, namely NodeMcu, which functions to control electrical devices, process data, send and receive data to the Blynk server. The way this system works is by issuing commands or conditions from the Google Assistant application and the Blynk application which are connected to the NodeMCU ESP8266 standalone microcontroller to run and control SmartHome devices to reduce power wasted when users forget to turn off Smart Home on Android devices
ANALISA DAN PERANCANGAN SISTEM INFORMASI PENJUALAN KERAJINAN TEMBAGA DAN KUNINGAN BERBASIS WEBSITE PADA GUNDUL ART BOYOLALI
Authors: Avelia Khoirul Nisa Via , Retnowati Niken , Safitri L Rizka , Suradi Agustinus 
Published: March 2024

Gundul Art merupakan salah satu toko yang melayani penjualan berbagai macam kerajinan tembaga dan kuningan di desa Cepogo, Boyolali. Selama ini media penyampaian informasi yang digunakan oleh Gundul Art masih sangat sederhana yaitu hanya melalui instagram saja, sehingga untuk pemasaran produk dan layanan dirasa kurang maksimal. Sistem transaksi pada Gundul Art sendiri juga masih manual, dimana menggunkan email untuk mengetahui model, harga serta ukuran dari kerajinan yang dibuat, dan selanjutnya pemesanannya pun juga mesti datang langsung ke pengrajin, sehingga sangat tidak efisien.
Berdasarkan latar belakang diatas maka, dibuatlah suatu sistem informasi penjualan tembaga dan kuningan berbasis web pada Gundul Art Boyolali, Diharapkan dengan adanya sistem ini makan transaksi dan pemasaran yang ada di Gundul Art semakin efektif dan efisien. Selanjutnya akan dianalisis juga sistem yang telah dibuat dengan analisis SWOT untuk menghindari terjadinya kesalahan dalam menjalankan operasional perusahaan dalam pemanfaatan website yang baru dibuat. Dimana Analisis SWOT adalah suatu teknik perencanaan dalam mengevaluasikekuatan, kelemahan, peluang dan ancaman pada suatu perusahaan.
Hasil dari penelitian ini adalah suatu sistem Informasi penjualan tembaga dan kuningan berbasis web pada Gundul Art Boyolali, dimana dengan sistem yang ada maka pemasaran Gundul Art semakin meluas. Selain itu dari analisis SWOT didapat secara internal kekuatan Gundul Art lebih besar dibanding kelemahannya, sementara dari sisi eksternal peluang lebih besar dibanding ancaman. Selain itu dari analisis SWOT juga dihasilkan nilai IFAS-EFAS di kuadran I yaitu penerapan strategi Agresif, dimana penerapan strategi ini adalah dengan meningkatkan media promosi, meningkatkan kapasitas produksi sebagai stok dan mengandalkan kualitas produk dengan inovasi baru.
PERANCANGAN E-BUSINESS PADA USAHA MIKRO KECIL MENENGAH ECOPRINT RAMBAN AYU
Authors: Aulia Indira , Ogi P. Sudharmawan , Anggun Z Putri 
Published: March 2024

Perancangan e-bisnis pada usaha mikro kecil menengah produk Ecoprint Ramban Ayu ini didasarkan pada kurang memadainya sistem distribusi pemasaran produk ecoprint yang berlokasi di Jl. MT. Haryono no. 100 Pandean, Temanggung, Jawa Tengah dimana belum tersedianya Aplikasi yang terstandarisasi dan ramah pengguna. Sehingga penelitian ini berisi rancangan Aplikasi yang telah disesuaikan dengan bisnis Ecoprint Ramban Ayu dan standar pemasaran digital suatu bisnis khususnya dibidang fashion dengan memberikan berbagai tampilan fitur yang memudahkan calon customer untuk menemukan produk dan melakukan proses transaksi. Selain itu, penelitian ini juga menyajikan rancangan SWOT dan analisis PEST yang harus dimiliki oleh setiap bisnis yang ingin berkembang. Kesimpulan dari penelitian ini adalah menghasilkan tampilan aplikasi, menggali kekuatan, kelemahan, potensi bisnis, ancaman, strategi bisnis jangka panjang, dan aspek-aspek yang mampu mendorong perkembangan bisnis tersebut dengan cepat yaitu dengan memanfaatkan berbagai kebijakan berbisnis dari pemerintah, ekonomi, sosial hingga teknologi.

Kata Kunci: Desain Aplikasi, Strategi Bisnis, Teknologi, SWOT, PEST.