bluuebunny/crossref_metadata_2025_split huggingface dataset:
Evaluating perceptions‐based marketing strategies
Authors: Mazanec Josef 
Published: July 2006

PurposeTo evaluate the comparative effectiveness of perceptions‐based market segmentation strategies: to what extent do consumers' choice rules and the distinctness and variability of consumer preferences determine the success or failure of PBMS strategies?Design/methodology/approachThe computer simulation is run on an artificial consumer market. Its firm and consumer agents enjoy a certain extent of autonomy and a limited capability of learning. Strategies for incorporating the choice information into the firms' segmentation schemes, consumers' brand choice rules, initial preference patterns and their variability over time are factors in the experimental design.FindingsThe market factors “brand choice rule” and “distinctness” and “adaptivity” of preferences significantly influence the profit performance of the segmentation and positioning strategies. The distinctness of the initial pattern of consumer preferences turns out to be least influential while the choice rule is most important.Research limitations/implicationsComputer simulation cannot replace analyses of real‐world data. When, however, advanced explanatory models are made to fit to empirical data the results sometimes are disappointing (and then do not get published). Computer simulation on artificial markets assists in exploring the reasons for success or failure.Practical implicationsBoundedly rational consumers; product classes which are technologically homogeneous and subject to communications‐driven differentiation; consumer preferences that are directly inaccessible and must be inferred from actual brand choice; consumers' perceptions and preferences evolving over time are realistic settings.Originality/valueControlling for conditions such as the consumers' choice rules and the distribution and variability of preferences in real markets demands a prohibitive research effort. No empirical study so far has tried to systematically relate the profit performance of marketing strategies to choice rules and preference distinctness and variability.
Management discourse in the transition from communism to market economy – the case of Ukraine
Authors: Herasymovych Andriy , Nørreklit Hanne 
Published: July 2006

PurposeThis paper seeks to analyse the ideological assumptions embedded in Ukrainian management thoughts in order to examine whether it matches the transformation from a communist society towards a more liberal society.Design/methodology/approachMethodologically, the paper is based on Fairclough's model of critical discourse analysis.FindingsThe results suggest that there is a move away from Soviet and orthodox ideology towards liberalism. However, the discourse analysis also suggests that the manager controls are based on pre‐modern features embedded in orthodox ideology and to a certain extent in the shadow ideology of the Soviet system.Research limitations/implicationsThe results have practical implications for the construction and implementation of management control systems in Ukraine. The features of the local Ukrainian ideology should be recognised, especially in the case of Western companies managing their subsidiaries in Ukraine. Thus, the results indicate to that, when western management approaches such as decentralised performance measurements models are implemented and insufficient consideration is given to the local Ukrainian ideology, they are likely to miss their objectives and to prove very disappointing. It is suggested that understanding the specific Ukrainian ideology of pastoral authority and personal relations may be crucial for the effective management of a business in Ukraine.Originality/valueThe investigation is relevant because an analysis of the ideological assumptions underlying the communication process provides insight into how Ukrainian management practice contributes to changing social structures and power relationships in the Ukrainian society.
Globalisation, reflexive modernisation, and development: the case of India
Authors: Pick David , Dayaram Kandy 
Published: July 2006

PurposeThe purpose of this paper is to use the theoretical insights provided by reflexive modernisation in examining the effects of globalisation on the development policies and trajectories of India.Design/methodology/approachAfter a presentation of the main ideas and concepts of reflexive modernisation and globalisation, the principal characteristics of the reflexive modernisation of India are identified and discussed.FindingsThis paper demonstrates that the development path taken by India is characterised by ambiguity, contradiction, and paradox. There is much doubt, uncertainty, and debate in academic, political, and social forums about whether India is on the right development path, as the nation attempts to graft western‐style capitalist structures and technologies on to traditional ways of life. Indeed, in its drive towards economic development and enhanced social well‐being India is at the same time compromising that development and wellbeing through the production of risks.Research limitations/implicationsThere are two main limitations of this paper. The first relates to reflexive modernisation. It is a much discussed and controversial theory that requires further enhancement, particularly with regard to developing nations. The second relates specifically to India in that it is difficult to make generalisations about such a diverse nation.Originality/valueIn spite of its limitations, reflexive modernisation offers a sound theoretical foundation for alternative perspectives and policy approaches to development. As developing nations such as India engage with global economic, cultural, and political structures and institutions, they are at the same time transforming and being transformed by the influences that these structures and institutions exert.
Strategies for performance improvement in the Chinese chemical industry
Authors: Cheng Jeremy , Bennett David 
Published: July 2006

PurposeThis paper sets out to explore the proposition that building competences is more effective than privatisation and restructuring to improve performance in the Chinese chemical industry.Design/methodology/approachCase study research has been undertaken in the Chinese chemical industry. The two case companies provide representative data on the factors under investigation. The case investigations that are described were complemented by a survey, the results of which have been reported elsewhere.FindingsResults obtained from the research show that privatisation of Chinese state‐owned enterprises is not always an effective strategy to improve performance. In the case study companies, the development of core competences was more effective in enhancing performance.Research limitations/implicationsThe research results are limited by the scope of the study, which was carried out in the Chinese chemical industry. They are also based on in‐depth case investigations in only two companies, but are supported by a large‐scale survey reported elsewhere. The results have implications for academic researchers interested in China's privatisation programme.Practical implicationsThe research has practical implications for companies outside China that are considering collaborative operations with Chinese companies or investing in joint ventures. It also has implications for suppliers or customers of Chinese companies.Originality/valueThe paper is based on original case study investigations carried out in Chinese enterprises and is supported by a survey of representative companies in China's chemical sector. Value is derived from understanding the basis of improved performance in the companies studied.
Examining the appropriateness and effectiveness of technology transfer in China
Authors: Li‐Hua Richard 
Published: July 2006

PurposeThis paper seeks to address the appropriateness and effectiveness of technology transfer based on the extant literature reviews and the structured survey data in Jiangsu, Henan and Xinjiang, China.Design/methodology/approachStructured survey followed by a correlation analysis with the CORREL function in Excel.FindingsThis paper describes a structured survey undertaken in Jiangsu Province, Henan Province and Xinjiang Autonomous Region, PRC, which examines a particular aspect of technology transfer within Sino‐foreign joint ventures. The findings suggested important implications for the relationship between technology transfer and economic development. Moreover, the identification of the peculiarities of both technology transfer and knowledge transfer has led to the thorough examination of appropriateness and effectiveness of technology transfer. This study is thought‐provoking in establishing the blockage of tacit knowledge transfer and suggests means by which tacit knowledge transfer could be improved. In addition, it also leads the way for the introduction of systematic processes that could be specifically incorporated into World Bank projects that involve international technology transfer as a major feature.Originality/valueThis paper addresses the appropriateness and effectiveness of technology transfer. The study identifies that, without knowledge transfer, technology transfer does not take place, as knowledge is the key to control technology as a whole. Hence, knowledge transfer is crucial in the process of technology transfer. Furthermore, the study identifies that technology transfer is not obtainable if there is too big a gap in terms of economic development between transferor and transferee. This has important implications for the economists in addressing economic problems both at macro and micro levels and the government policy‐makers in addressing the existing deficiencies in the process of technology transfer and assisting in development of more appropriate arrangements for the transfer of management knowledge.
Anatomy of a currency crisis: Turkey 2000‐2001
Authors: Ghoshal Animesh 
Published: July 2006

PurposeTo examine in depth one of the currency crises proliferating in emerging markets during the last decade.Design/methodology/approachThree “generations” of currency crisis models are used to identify vulnerabilities facing the Turkish economy in the period 1999‐2000, leading up to the crisis. The IMF‐backed stabilization program, which attempted to use an active crawling peg as an inflation anchor, is reviewed critically. The specific events triggering the onset of the two crises in 2000 and 2001 are analyzed.FindingsThe crisis is seen to be a consequence of capital inflows, real currency appreciation, increasing external vulnerability, and the rapid exit of capital.Research limitations/implicationsIt is concluded that it is a mistake for emerging economies to liberalize the financial system before implementing adequate supervisory measures, and to adopt a crawling peg which is not supported by fiscal reform.Originality/valueThe paper adds to the extensive examination of currency crises, and integrates macroeconomic and microeconomic approaches. The Turkish crisis can be viewed as a learning experience that policy makers in other developing nations could avoid by following the guidelines and conclusions given.
Corporate (and stakeholder) responsibility in Central and Eastern Europe
Authors: Elms Heather 
Published: July 2006

PurposeThe purpose of this paper is to examine corporate social responsibility (CSR) in Central and Eastern Europe (CEE), offering a characterization, explanation, and critique. A recent European Commission conference on “CSR in an Enlarged Europe” suggests European interest in such an understanding, and other developments in the paper suggest a broader interest.Design/methodology/approachThe paper utilizes local observations and analyses of secondary materials available from multinational and local companies in the region. Throughout, it offers examples of and perspectives on corporate and stakeholder responsibility in CEE. The paper suggests that CSR should be understood as corporate responsibility to stakeholders, rather than as corporate philanthropy, public relations, or marketing, and that limitations associated with corporate responsibility in CEE are associated with limitations in stakeholder responsibility. It proposes that in a market in which stakeholders place value on ethical behavior, corporate responsibility becomes endogenous. It identifies reasons for the lack of such stakeholder activism in CEE.FindingsThe paper's main conclusion is that without stakeholder responsibility, corporate responsibility will not develop in CEE. However, it also suggests and describes multiple examples of developments in the region that will contribute to both.Originality/valueCEE provides an excellent arena in which to examine the development of both corporate and stakeholder responsibility. That examination provides insights on CSR elsewhere in the world. Additionally, CEE has been identified as a potential laboratory for excellence in CSR, but the paper identifies issues that must be addressed for responsibility to become a reality in the region.
Young consumers' perceptions of multinational firms and their acculturation channels towards western products in transition economies
Authors: Lee Jung‐Wan , Tai Simon 
Published: July 2006

PurposeThis research aims to focus on the understanding of how young consumers (generation Y) in transition economies perceive western multinational firms, what factors influence their consumption preferences of western products, and what are communication channels that affect their purchasing intensions of western products and brands.Design/methodology/approachData were collected by interviews of consumer focus groups for qualitative implications, and survey questionnaires were developed to obtain quantitative data for statistical analyses to provide additional insights during the period from September to November 2004 in Almaty, Kazakhstan.FindingsThe findings suggest that due to the influence of increased contacts with western cultures, people, and products through mass media (mainly TV) and marketing campaigns by multinational companies, most of the young consumers in transition economies have favorable attitudes towards western products and things, and they have high appreciation especially for global brands. However, product attributes could mean different things in different cultures.Research limitations/implicationsThe results of this study are exploratory in nature and should be tested and reviewed with further studies. Because this study was conducted within a single segment, validation of these findings in other segments will require additional research. Different sample groups can be tested for validation purposes. Finally, this study was limited to the cogitative responses of consumers with limited investigation of actual consumer purchasing behavior.Practical implicationsThe researchers suggest that marketing managers should seek to communicate and promote their brands and products as symbols of global consumer culture, and if possible, utilizing celebrity advertisements as marketing communication tools, especially to young consumers in transition economies. The objective would be to have consumers identify their brand and product as a sign of membership in the status‐seeking, achievement‐oriented and hedonic segment markets.Originality/valueFew studies of generation Y consumers in transition economies have been carried out. In particular, the choice of Central Asia and the role of multinational companies are especially important.
Day‐of‐the‐week and other market anomalies in the Indian stock market
Authors: Raj Mahendra , Kumari Damini 
Published: July 2006

PurposeThis paper attempts to investigate the presence of seasonal effects in the Indian stock market.Design/methodology/approachThe paper tests the efficiency of the Indian stock market through a number of hypotheses. Week day effects, day‐of‐the‐week, weekend, January and April effects are examined by applying a variety of statistical techniques.FindingsThe results are interesting and contradict some of the findings found elsewhere. The negative Monday effect and the positive January effects are not found in India. Instead the Monday returns are positive while Tuesday returns are negative.Research limitations/implicationsThe seasonal effects in the Indian market have been examined by the two major indices, the Bombay Stock Exchange Index and the National Stock Exchange Index. However, it must be remembered that the Indian economy became deregulated from 1991 and this may have had an impact on the markets.Practical implicationsThis study indicates that the Indian stock market does not exhibit the usual seasonal anomalies such as Monday and January effect. The absence of Monday effect could be due to the settlement period in Indian market. That the tax year ends in March and December has no special significance may explain the non‐existence of JanuaryOriginality/valueMost of the studies on anomalies have dealt with the developed markets. The Indian market has its unique Badla financing, settlement period duration and trading regulations. The presence/absence of the anomalies may provide support to some of the hypotheses used to explain them.
Catch up of semiconductor latecomers in China
Authors: Chao Chen Der , Toyama Ryoko 
Published: July 2006

PurposeThis study aims to discuss the development of the semiconductor industry in China and analyzes it through current studies about the catch up of latecomers in newly industrialized countries (NICs).Design/methodology/approachUse the case study approach to explore and discuss the development track of the Chinese semiconductor industry and the catch up experience of Huang Hong NEC in China.FindingsThe experience of NICs can explain the catch up of semiconductor latecomers in China. However, the role of government has changed along with the whole development of the China semiconductor industry; external pressure may influence the pace of development and the span of control of the China Government for future catch ups.Research limitations/implicationsThe study focuses on one single case, which may not reflect the individual differences appeared in different firms in China.Originality/valueThis study contributes to our knowledge about the catch up of latecomer firms in an emerging market and verifies classical arguments about the experience of NICs through the experience of China's semiconductor industry.
A classification of export marketing problems of small and medium sized manufacturing firms in developing countries
Authors: Tesfom Goitom , Lutz Clemens 
Published: July 2006

PurposeThe objective of the study is to derive a classification of export problems of SMEs from developing countries on the basis of a comprehensive literature study.Design/methodology/approachThe study performed a comprehensive and systematic literature review of 40 articles published over a period of 25 years (1980‐2004). The export problems are classified into company barriers, product barriers, industry barriers, export market barriers and macro environment barriers.FindingsThe study provides a modified qualitative model that can be used by future researchers to further their research endeavour in export problems of firms from developing countries. It also identifies the similarities and differences of export problems in developed and developing countries.Research limitations/implicationsThe lack of extensive research on export problems limited the number of articles reviewed in this study. Thus, the results of this paper should be considered as a stepping stone for future research.Practical implicationsThe export problems identified in this study can be used to develop a questionnaire for a regional or global survey of SME's exporters from developing countries.Originality/valueThe paper provides an important reference for researchers who intend to study export problems in developing countries. Moreover, policy makers in developing countries can use it to identify export problems that firms face and provide timely and effective assistance to SMEs.
Combination resonance characteristics of laminated composite plates subjected to non‐uniform harmonic edge loading
Authors: Udar Ratnakar S. , Datta P. K. 
Published: July 2006

PurposeTo predict the occurrence of the combination resonances in parametrically excited, simply supported laminated composite plates in contrast to the simple resonances by using first‐order shear deformation lamination theory considering the effects of shear deformation and rotary inertia.Design/methodology/approachFinite element technique is applied to obtain the equilibrium equation of a plate. Modal transformation is applied to transform the equilibrium equation into a suitable form for the application of the method of multiple scales (MMS). The MMS is applied to obtain the boundaries of the simple and combination resonances.FindingsThe combination resonance zones contribute a considerable amount to the local instability region and the widths of combination resonance zones are comparable to those of the simple resonance zones for the loading of the small bandwidth at one end or for the concentrated edge loading.Practical implicationsAircrafts, spacecrafts and many other structures such as ships, bridges, vehicles and offshore structures use the plate type elements, which are susceptible to dynamic instability.Originality/valueIt will assist the researchers of stability behavior of elastic systems.
Non‐equilibrium molecular dynamics simulation of the thermal conductivity of crystals film
Authors: Shao Baodong , Sun Zhaowei 
Published: July 2006

PurposeTo give a new method to calculate the thermal conductivity of thin films which thickness is less than micro‐nanometer when non‐Fourier effect will appear in heat conduction and Fourier law is not applicable for calculating the thermal conductivity.Design/methodology/approachThe Cattaneo equation based on the heat flow relaxation time approximation is used to calculate the thermal conductivity.FindingsThe results show that the thermal conductivity is not the thermophysical properties of material, but is the non‐linear function of temperature and film thickness when the dimension of film is less than micro‐nanometer.Research limitations/implicationsThe application of this method is limited by little experimental data of heat flow relaxation time for materials other than Ar crystals.Originality/valueThe paper demonstrates how the thermal conductivity of Ar crystals film can be calculated by NEMD algorithm and considers the non‐Fourier effect in the simulation.
A study of solar‐powered, high‐altitude unmanned aerial vehicles
Authors: Baldock N. , Mokhtarzadeh‐Dehghan M.R. 
Published: July 2006

PurposeAims to present a methodology for analysing a solar‐electric, high‐altitude, long‐endurance, unmanned aircraft.Design/methodology/approachThe study focuses on the aerodynamics, flight performance and power requirements of a heavier‐than‐air, solar‐electric, HALE UAV. The methodology is founded on using an analytical approach to determine the power required to undertake various flight manoeuvres. An analytical approach is also undertaken in determining the intensity of the solar radiation available to the aircraft. Finally to demonstrate the methodology, a HALE concept was generated and evaluated.FindingsWhen using estimates of current solar‐electric propulsion and energy conversion efficiencies, the HALE concept was only able to sustain year round, level flight up to latitudes of 10°N.Research limitations/implicationsFurther analysis needs to be undertaken into the effect of altitude on the intensity of solar radiation, which could be as much as 25 per cent higher at an altitude of 21.3 km (70,000 ft). Further study into this subject area may provide proof that sustained flight is possible at more northerly latitudes.Originality/valueThis paper provides a simple methodology for persons wishing to undertake an initial feasibility study of a solar‐electric HALE concept.