bluuebunny/crossref_metadata_2025_split huggingface dataset:
Community facilities, community building and local government – an Australian perspective
Authors: McShane Ian 
Published: July 2006

PurposeThis paper aims to examine the connections between community and community facilities, and the implications for local government facility management.Design/methodology/approachIn addition to cited published literature, the paper draws on archival and case study research and interviews with local government managers and local residents conducted by the author.FindingsThe financing, planning and management of community facilities has emerged as a major public policy issue in Australia in recent years as assets acquired in the post‐World War II years of growth and decentralisation age, service needs widen and local governments experience fiscal stress. During this period, awareness of the limits of state provision and market individualism has brought renewed focus on community, and policy outputs, particularly at local government level, are increasingly framed around community strengthening.Research limitations/implicationsThe research focus is Victoria, Australia.Originality/valueThe paper identifies key strategic issues for facility planners and managers involved in regeneration projects.
Today's educational drama – planning for tomorrow's marketers
Authors: Pearce Glenn , Jackson John 
Published: July 2006

PurposeTo describe and discuss the use of educational drama in marketing education, including its relative advantages to both learners and trainers.Design/methodology/approachThe paper involves exploratory qualitative research, using sentence completion and reflective diaries. The approach was to probe in an open‐ended way what students believed they had learnt and gained from the drama, and why; how did the drama affect them; how did they view marketing after the drama; and how did they compare the educational drama to traditional “chalk and talk” classes.FindingsThe interpretive qualitative results of the study indicated a very high student acceptance of drama as an educational experience, a widely held view that even though it was drama it had actually enhanced the realism of the learning experience, a greater appreciation of the array and complexity of the various roles in the marketing environment and the alternative perpectives possible, an expressed enhancement of their sense of empathy through the drama, a heightened sense of personal enrichment for the experience as an individual, and expressed enthusiasm for its career simulation benefits.Research limitations/implicationsThe study was exploratory and educational drama needs further testing under various contexts, constraints, and controls.Practical implicationsThe student and instructor enthusiasm for the benefits, including the perception of enhanced realism, bodes well for practical applications. There is no obvious reason why it could not be used to good effect in commercial, industrial, public sector and not‐for‐profit contexts.Originality/valueThe researchers were not able to locate any other study examining the use and benefits of educational drama within a marketing setting such as this one. Used effectively, educational drama is seen to be a valuable learning and experiential tool.
Bridging the academic/practitioner divide in marketing
Authors: D'Auria Stanton Angela 
Published: July 2006

PurposeThe purpose of this paper is to describe the development of a course in data mining as an example of an interdisciplinary mechanism of bridging the academic/practitioner divide in marketing.Design/methodology/approachThe academic/practitioner divide in marketing education is first examined along with current challenges for increasing curricular relevancy. Alternative approaches for pedagogically satisfying marketing academicians and, at the same time, meeting practitioner needs is explored.FindingsDeveloping a course in data mining is presented as a holistic way of providing subject knowledge in relationship marketing, information technology and analytics coupled with experiential learning.Practical implicationsThe course in data mining provides practical skills in information technology, marketing analytics and problem‐solving that provide students with a strong point of differentiation in the job market that has proven attractive to employers.Originality/valueThis paper provides a description of a course in data mining offering that helps students position themselves at the nexus of marketing, information technology, and analytics.
A comparison of marketing teaching methods in North American and European universities
Authors: Küster Inés , Vila Natalia 
Published: July 2006

PurposeTo compare marketing education methods in Europe and North America, and analyse the opinions about effectiveness underpinning educators' choices among available options.Design/methodology/approachE‐mail questionnaires distributed to a sampling frame extracted from the worldwide directory of the Academy of Marketing Science were completed by 93 marketing academics in North America and 42 in Europe: a 26 per cent overall return rate. Data were analysed by χ2, ANOVA and correspondence analysis.FindingsThree teaching‐and‐learning methods are most common in both environments: practical exercises, case studies and lectures. Europeans tend to rely on lectures and other traditional methods, while Americans make more use of technology‐based alternatives. The approach to the subject in Europe favours practical exercises, for their connection to the real world. Practice in North America reflects a cultural predisposition to personalised teaching, by emphasising face‐to‐face small‐group tutorials and one‐to‐one distance learning interaction. Teaching methods popular in the business world are little used across the sample, a somewhat paradoxical finding in a business‐school environment.Research limitations/implicationsThe sample is comparatively small, and the European sub‐sample is not further broken down into cultural sub‐groups. Because the research instrument was adapted from one previous Spanish‐language survey, terminology may have influenced the responses.Practical implicationsThe findings could be a useful input to planning of teaching and learning strategies, particularly in the international and distance‐learning contexts.Originality/valueA rare comparative study of marketing education, suggesting fruitful directions for future research.
Corporate branding versus product branding in emerging markets
Authors: Yu Xie Henry , Boggs David J. 
Published: July 2006

PurposeTo build a conceptual framework for the development of branding strategy from the pint of view of a Western firm entering a market in a developing economy.Design/methodology/approachAn extensive literature review brings together two research streams, market entry and branding strategy, with particular reference to corporate branding versus product branding.FindingsThe choice of branding strategy is determined in the conditions under study by five antecedent factors and three moderating variables, which are expressed as a visual model and eight propositions.Practical implicationsIn a rapidly developing world, this framework and the literature review from which it is derived offer applicable marketing intelligence to planners of branding strategies for international markets. The eight propositions suggest fruitful directions for further academic research.Originality/valueDraws together two streams within the marketing literature in an original way, and offers a framework for the conceptualisation of an important element of marketing strategy in challenging market conditions.
Marketing to Chinese consumers on the internet
Authors: Yu Jun 
Published: July 2006

PurposeTo provide an objective assessment of the current and future potential of China as an environment for the practice of internet marketing.Design/methodology/approachThe findings of a series of biennial longitudinal studies, published by a research centre operating under the auspices of the Chinese government, were analysed and interpreted. Key variables and future trends were inferred from the re‐assembled data.FindingsThe online market in China is growing rapidly and has a strong potential, despite many real obstacles and many others based on superficial interpretation of received wisdom now substantially out of date. Although the majority of Chinese consumers are still internet novices, the only concrete concerns among the experimenting minority are product quality and online security. The indications are that the short‐to‐medium term future therefore offers more opportunities than threats to alert market entrants.Practical implicationsA comprehensive analysis of the findings of an official large‐scale survey last conducted in 2004 provides up to date market intelligence concerning a rapidly developing market for planners and academic observers. Specific marketing‐mix strategies are suggested.Originality/valueAn authoritative overview of a complex operating environment.
Case study of a successful internet advertising strategy in Hong Kong: a portal for teenagers
Authors: Chu Ting Cheung Ronnie 
Published: July 2006

PurposeTo identify key success factors related to internet advertising, in the specific case of a portal directed at a teenage audience in Hong Kong; to derive a generally applicable formula for measuring the effectiveness of internet advertising.Design/methodology/approachProposes a framework for advertising effectiveness that includes traditional objective measures (click‐through rates), subjective measures applied by advertisers, and seasonality corrections. Derives a mathematical formula for measurement of effectiveness. Extracts components from ten banner advertising campaigns at one web site between January 2001 and May 2002, and analyses them by means of proprietary data‐mining rule‐induction software. Selects two rules form the several generated, on the basis of confidence levels.FindingsFinds that, in the case example studied: small interactive games and free gifts deliver the highest brand impression after normalization of the banner click‐through rate; revenue is significantly affected by local cultural and seasonal factors; “media‐rich” design is an important factor in attracting the target audience to click on a banner. Notes the importance of countering the natural variability of click‐through rates, and proposes a variety of design add‐ons to stabilise them.Research limitations/implicationsThe study relates to a very specific case example of internet advertising in one special administrative area of China. Caution is therefore indicated in applying the proposed model and formula or the related communication strategies more generally. Future research should investigate the conversion of muse‐clicks to sales.Practical implicationsSince, the cost to internet users of switching from one site to another is almost zero, competition for audiences is particularly severe, and planned marketing communication strategies essential to effective performance. In particular, continuing uncertainty about the cause‐effect link to sales threatens the revenue stream for firms that rely heavily on internet advertising. It is vital that such advertisers keep abreast of relevant research, such as the case study reported here.Originality/valueThe proposed formula for measurement of effectiveness is original in combining objective and subjective measures of effectiveness. The general principles underpinning strategic conclusions drawn in this particular situation could be selective applied by planners of internet advertising campaigns for other products and services to other target audiences.
Consumers' “mental accounting” in response to unexpected price savings at the point of sale
Authors: Ho Ha Hwan , Suk Hyun Jung , Pae Jae H. 
Published: July 2006

PurposeTo investigate shoppers' decision‐making behaviour under conditions of expected and unexpected in‐store price discounts, using mental accounting theory as the analytical framework.Design/methodology/approachIn an experiment manipulating expected and unexpected discounts on electronic organisers and portable audio players, data collected by questionnaire from 240 first‐year business administration students at a Korean university were used to test two hypotheses predicting the ways in which the savings would be used.FindingsRecipients of unexpected discounts tend to spend the savings in store. If a choice of two products is available, the savings are more likely to be applied to the discounted one than the other. Shoppers commit more actively to planned purchases when price discounts are known in advance. The key factor in purchasing behaviour with respect to discounts is the existence or otherwise of predictions. Shoppers' decision‐making in these conditions is, therefore, context and frame dependent.Research limitations/implicationsThe experimental subjects were not representative of the general shopping population, and Korea is a distinctive culture. The findings should be interpreted with caution, but are indicative within limits. Aspects of the topic not investigated by the experiment are identified, and future research directions suggested.Practical implicationsUnadvertised discount available at the point of sale offer several potential benefits to retailers, including reduced costs and increased patronage. Pricing strategists need to understand the theoretical basis of customers' behaviour in response to discount offers, for effective planning.Originality/valueAdds to the body of knowledge relating to crucial aspect of pricing strategy, and has potential applicability beyond retailing.
A knowledge management approach for managing uncertainty in manufacturing
Authors: Koh S.C.L. , Gunasekaran A. 
Published: July 2006

PurposeThis paper proposes a knowledge management approach for managing uncertainty in manufacturing enterprises.Design/methodology/approachThe knowledge management approach consists of a knowledge‐enriched manufacturing system, which is modelled using SIMAN simulation language and programmed using Visual Basic applications. A knowledge‐based planning module and an execution platform are simulated so that signals could be transferred, and configuration to the planned parameters could be made, in order to minimise variations due to uncertainties. A reference architecture and intelligent agent are created to store tacit knowledge and create explicit knowledge, respectively.FindingsManufacturing enterprises should use both tacit knowledge about uncertainties and buffering and dampening techniques, simultaneously with the explicit knowledge that is generated by the intelligent agent, for managing uncertainty. The design of the knowledge management approach enables easy integration with material requirements planning, manufacturing resource planning or enterprise resource planning systems, and complements with the adoption of advanced technology.Originality/valueA new concept – management by valued‐added urgency, emerges that underpins the knowledge management approach. It is grounded from the previous literature on managing uncertainty classified into: masking approach; standardising approach; prioritising approach; and optimising approach and extended Westbrook's priority management theory. This concept focuses selectively on value‐added changes that need to be made to counteract variations caused by significant uncertainty.
Consumer trust, perceived security and privacy policy
Authors: Flavián Carlos , Guinalíu Miguel 
Published: July 2006

PurposeThe purpose of this paper is to analyze the effect of privacy and perceived security on the level of trust shown by the consumer in the internet. It also aims to reveal and test the close relationship between the trust in a web site and the degree of loyalty to it.Design/methodology/approachFirst, there is an explanation of the main attributes of the concepts examined, with special attention being paid to the multi‐dimensional nature of the variables and the relationships between them. This is followed by an examination of the validation processes of the measuring instruments.FindingsSpecifically, the study reveals that an individual's loyalty to a web site is closely linked to the levels of trust. Thus, the development of trust not only affects the intention to buy, as shown by previous researchers, but it also directly affects the effective purchasing behavior, in terms of preference, cost and frequency of visits, and therefore, the level of profitability provided by each consumer. In addition, the analyses show that trust in the internet is particularly influenced by the security perceived by consumers regarding the handling of their private data.Practical implicationsThe results of this study provide several managerial implications for companies in this sector. Suggestions are offered for national and international organizations involved in regulating these markets.Originality/valueThe results of this research remedy, to a certain extent, the scarcity of empirical studies that have designed and validated measuring scales for the concepts of privacy, security, trust and loyalty to the internet, as well as testing the relationships between them.
A proposed white‐collar workforce performance measurement framework
Authors: Takala Josu , Suwansaranyu Udomsak , Phusavat Kongkiti 
Published: July 2006

PurposeTo propose a structured framework for measuring white‐collar workforce.Design/methodology/approachThe proposed framework, designated as the multi‐dimension measurement process or the MDMP, is based on the nature of white‐collar work as well as on the strengths of current measurement techniques such as Zigon's. The experiment on comparing the MDMP with several techniques was conducted. The analytic hierarchical process (AHP) has been adopted to determine the usefulness and applicability of the MDMP. The follow‐up discussions with the participants and the surveys to external experts have also been made.FindingsThe research results imply potential usefulness and applications for the MDMP. Relatively to others, the MDMP has performed very highly with the set of prioritized criteria (from the AHP) that is used for this comparison, e.g. reliability, strategic congruence, measurement coverage, and user acceptance. Based on this experiment, the MDMP appears to ensure the alignment between strategies and measurement, and also to gain the acceptance by both workers and supervisors.Research limitations/implicationsGiven the small size (16 participants) and the limited scope (participants mainly from the accounting and finance areas), it is not possible to provide a definite conclusion on the effectiveness of the MDMP. More experiments and tests will be needed to determine the level of the MDMP generalization.Practical implicationsA basis or a starting point to help develop a tool that can be used to measure white‐collar workforce.Originality/valueThis research incorporates several aspects relating to the work performed by white‐collar workforce from outputs/outcomes, skills, behavior, and organizational goals. The needs to develop the framework that measures and captures the performance of white‐collar workforce have been cited by several sources for many years. The focus on measuring the workforce level is mainly for appraisal/administrative purposes. As a result, the information may not reflect all aspects relating to the white‐collar work.
Identifying the pivotal role of participation strategies and information technology application for supply chain excellence
Authors: Lin Chinho , Tseng Hojung 
Published: July 2006

PurposeTo propose a conceptual structural equation model to demonstrate the direct and indirect impact of supply chain participation strategy (SCPS), information technology application (ITA), manufacturing participation strategy (MPS) on customer satisfaction (CS) and organizational performance (OP) from a strategic perspective.Design/methodology/approachAn empirical study is conducted through surveys of 109 senior managers from the top 800 manufacturing firms in Taiwan and the data collected are used to test the relationships expressed in the proposed structural equation model.FindingsMPS planning plays a pivotal role in achieving OP in implementing the supply chain system. This demonstrates the strategic importance of integrating manufacturing (operations) with suppliers and customers in a supply chain system.Research limitations/implicationsThe current data were collected in Taiwan, and the distribution of the scale of the firms surveyed may be quite different from that in other countries. But it can be useful for managers' reference, especially for those whose firms are located in other countries where the circumstances are similar to those in Taiwan.Practical implicationsThis application of conceptual structural equation model is a very useful source of information and a notice for managers to achieve greater success in implementing the supply chain systems.Originality/valueThis paper provides a useful conceptual structural equation model and points out a critical pivotal variable for managers to implement SCM more effectively to enhance the competitive advantage.
Safeguarding mechanisms in a supply chain network
Authors: Léger Pierre‐Majorique , Cassivi Luc , Hadaya Pierre , Caya Olivier 
Published: July 2006

PurposeBuilding on the transaction cost theory and power structure literature, this paper aims to investigate the extent to which firms use two safeguarding mechanisms (supply chain relational investments and electronic collaboration) in different network dependency contexts in order to protect their portfolios of business relationships.Design/methodology/approachEmpirical evidence is gathered though a survey data conducted with 159 firms in the wireless communication sector. The paper tests the assumption that the two safeguarding mechanisms are used to a greater extent in interdependency‐intensive networks than in other supply chain contexts.FindingsThis empirical study suggests that: in a network‐dependent context, relational investments allow firms to safeguard their portfolios of relationships; electronic collaboration seems to be a safeguarding mechanism for firms in downstream‐dependent network contexts; in general, firms appear to use both relational investments and electronic collaboration to manage their relationships in a supply chain network; and the knowledge‐based theory may explain the strong relationship between upstream and downstream use of electronic collaboration.Research limitations/implicationsOverall, the present study complements the extant literature on supply chain management and inter‐firm electronic collaboration by showing how an important structural characteristic of supply chain networks (i.e. dependency) operates on the choice of using two key safeguarding mechanisms.Practical implicationsResults stress the importance of these safeguarding mechanisms in joint actions such as collaborative planning, forecasting and replenishment.Originality/valueThe paper addresses interdependencies from a network perspective which encompasses the firms' complete portfolio of relationships.