bluuebunny/crossref_metadata_2025_split huggingface dataset:
“The Pelevin Phenomenon” in the context of advertising pragmatics (using the example of an e-mail campaign for the release of the novel “Journey to Eleusis”)
Authors: Tulusheva E. S. , Sherchalova E. V. 
Published: March 2024

INTODUCTION. Victor Pelevin, a popular Russian writer, is of scientific interest not only as a literary phenomenon, but also as a marketing phenomenon that has not yet been studied by the scientific community. V. Pelevin’s marketing strategy, despite the minimalism, is effective, his image attracts attention, which determines relevance of our research. The purpose of the work is to analyze the inclusion of the writer’s image in advertising communications, as well as to identify the specifics of using modern mailing, including the introduction of game elements.MATERIALS AND METHODS. The study was conducted based on the September e-mail campaign of one of the bookstore chains. A qualitative content analysis and a descriptive method were used. The subject of the study is the image of a modern writer in the refraction of advertising discourse.RESULT AND DISCUSSION. The analysis showed that the image of V. Pelevin, like the release of a new book, becomes an informational occasion, and not an end in itself of the campaign. Despite the fact that the new novel belongs to the “Transhumanism” series, the e-mail newsletter contains images of characters from other novels, which is determined by their popularity. The newsletter uses a recognizable image of the author and references to his work as a whole – to supertext – coupled with the corporate style of the book chain. The image of the author is mythologized and intertwined with literary heroes, which is reflected in this advertising campaign.CONCLUSION. The Pelevin’s new book has not become a key topic of advertising communication; the emphasis is on V. Pelevin’s work as a supertext, and not directly on the “Transhumanism” cycle.
The elements of communicative strategy in region’s image development
Authors: Shevchenko V. S. 
Published: March 2024

INTRODUCTION. Currently, the issues of region’s image development are of particular importance. This is due to the large migration flows from the regions to the capital cities and the great need to increase tourism in the regions of Russia. The Chelyabinsk region is in particular need of an image adjustment. On the one hand, the region has great potential (natural wonders, historical sites). On the other hand, it has a reputation for environmental problems. The purpose of the study is to analyze the influence of the communication strategy on the process of region’s image development.MATERIALS AND METHODS. The communicative strategy of promoting the region’s image is considered, which is used in its activities by the media group “Our Chelyabinsk”. Research methods: analysis of existing scientific literature, observation, modeling.RESULTS AND DISCUSSION. An attempt has been made to define the term “communicative strategy for the region’s image development on the existing definitions’ basis of speech strategies. It is noted that the goal of the communication strategy of the media group “Our Chelyabinsk” is to increase media influence, through which the media group achieves its mission: forming a community of like -minded people who love Chelyabinsk and try to make it better. The main tasks for increasing the media influence of “Our Chelyabinsk” are highlighted: brand awareness, improving the quality of the a udience, increasing the uniqueness and expertise of content, increasing the coverage of publications. Among the elements of the communication strategy, the name, corporate identity, mission, and information policy of the media group stand out. The history of choosing a name and creating a corporate identity is described and it is noted exactly how these elements work to realize the mission of the media group. The main positions on which the media group’s information policy is based are described: comments, UGC content, SMM strategy, expert content.CONCLUSION. This communication strategy is an important element in the development of a positive image of the Chelyabinsk region.
Neologisms and borrowings in media texts
Authors: Zubkova A. Yu. , Burdovskaya E. Yu. 
Published: March 2024

INTRODUCTION. The use of neologisms in modern mass media reflects the active process of changing language and speech, the vocabulary reflects people’s desire for faster communication and accelerates the transformation of language rhythm and words, which requires studying the d ynamism of language based on neologisms. The purpose of the study is to determine the role of neologisms and borrowings in media texts in the modern period.MATERIALS AND METHODS. The research materials are the newspapers Argumenty i Fakty, Vedomosti, Izvestia, Kommersant, Komsomolskaya Pravda, Moskovsky Komsomolets, Nezavisimaya Gazeta, Rossiyskaya Gazeta, Expert and Forbes magazines). The methods of linguistic research are used, namely: collection, systematization and generalization, semantic analysis, contextual analysis, interpretative analysis, method of describing lexical innovations.RESULTS AND DISCUSSION. Neologisms are directly related to the modern active processes of changing the Russian language picture. Comprehension of the objects of the surrounding reality and the development of the nominated real and virtual objects, processes, phenomena are reflected with the help of neologisms that create a unique picture of the world for the Russian media space, which is reflected in oral and written speech in the era of digitalization (digitalization). It is difficult to answer the question of whether positive or negative trends manifest themselves with the entry of new words into the Russian language.CONCLUSION. There are five main theories that define the definition of the term “neologism”, and three reasons for the appearance of neologisms and borrowings in modern media texts: fashion, foreign influence and social need. It is proved that the processes of globalization and the development of technology contribute to the fact that the language is expanding due to the appearance of neologisms. It is the lexical composition of the Russian language that is characterized by such processes as the expansion and narrowing of the semantics of the word, which is reflected in the processes of neology.
Russian ballet on the pages of the magazine “Zhar-ptitsa” (1921–1926)
Authors: Vedernikova M. A. 
Published: March 2024

INTRODUCTION. Monthly literary and artistic illustrated magazine “Zhar-ptitsa”, published from 1921 to 1925. in Berlin, in 1926 – in Paris, is a successor to the traditions of such magazines of the early twentieth century as “World of Art”, “Golden Fleece”, and is of scientific value as an additional source of information on the study of the theatrical life of the Russian Abroad. The purpose of the study is to conduct a detailed analysis of the magazine’s articles related to the creative activities of representatives of Russian ballet in exile.MATERIALS AND METHODS. The basis is taken from digitized versions of the magazine, posted in the public domain on the website “Presidential Library named after B.N. Yeltsin”. All 14 “Zhar-ptitsa” magazines were analyzed. Both articles related to the activities of representatives of Russian ballet in emigration, as well as various types of illustrations: photographs, drawings, reproductions, etc., were studied in detail.RESULTS AND DISCUSSION. It was revealed that in many issues of the magazine there are no articles devoted to Russian ballet, but there are photographs of ballet dancers in stage costumes and images, drawings related to ballet art, reproductions of sketches for ballet performances, which are also of scientific value in the reconstruction of ballet scenography, the study of this period of history. Four issues of the magazine “Zhar-ptitsa”, no. 1, no. 2, no. 10, no. 11, contain articles dedicated to the art of ballet: the work of M.M. Fokina, A.M. Pavlova, E.P. Eduardova, as well as B.G. Romanov and his choreographic group “Russian Romantic Ballet”.CONCLUSION. Despite the abundance of scientific articles devoted to the periodicals of the first wave of Russian emigration, information related to the history of Russian ballet remains poorly studied. The co nducted research introduces into scientific circulation materials dedicated to Russian ballet, and placed on the pages of the periodical of Russian emigration – “Zhar-ptitsa”. It seems promising to further study the journals of Russian emigration for the analysis of articles related to the history of Russian ballet.
Automotive culture of China and Russia
Authors: Du Chunyang 
Published: March 2024

INTRODUCTION. The study is devoted to considering the problem of the specifics of Chinese and Russian automotive cultures and is focused on the explication of linguistic facts. The purpose of the study is to analyze the “linguocultural space” of automotive culture, which can be a certain marker of the names of car brands as a specific category of proper names in Chinese and Russian linguistic cultures.MATERIALS AND METHODS. The empirical material for the study was the names of famous car brands in China and Russia, taken from scientific and popular science publications on the history of automotive culture. To describe the facts of the language, a continuous sampling method, a descriptive method and an interpretation method, and definitional analysis were used.RESULTS AND DISCUSSION. It has been established that automotive culture, being a component of national culture, reflects a specific way of human activity. Automotive culture is strengthened by local car brands and plays an important role in the economy of any country. Nowadays, Chinese automobile culture plays an important role in the global market, providing people with increasingly competitive cars and services, and taking an active place in the life of modern society. The future of the Chinese automotive industry will pursue a path of self-reliant and highquality development to create a favorable living environment for people.CONCLUSION. The development of automotive culture is largely determined by the degree of significant semantic indicators, which include “prestige”, “reliability”, “comfort”, “price”, “fashion”. These indicators for native speakers of both Chinese and Russian languages are assigned to the names of car brands and give an idea of automotive culture, reflected in the form of the so-called “image of the world,” which explicates the linguistic component, taking into account the specifics of the national culture and the native speaker at the same time, reflecting important information about different linguistic cultures in the context of synchrony.
Transpositional transformations of the adverbialized instrumental case of a name in the nuclear adverbs’ zone
Authors: Shigurov V. V. , Shigurova T. A. , Filey T. V. 
Published: March 2024

INTRODUCTION. The study of the transitivity and syncretism’s phenomena at different levels of the language system is one of the urgent modern linguistics’ tasks. The relevance of the study is due to the need for a the stages’ and limits’ comprehensive analysis of the substantive word forms’ adverbial transposition, as well as the interaction features of grammatical and semantic in syncrets representing different stages of adverbialization. The purpose of the study is to deduce the signs and the limit of the functional–semantic transposition of the creative case without a preposition into the adverbs class.MATERIALS AND METHODS. The research material used is sentences from the National Corpus of the Russian Language and the authors’ own examples. In the course of the analysis of linguistic units, methods of oppositional analysis and indexing, elements of component, transformational and distributive analysis are used.RESULTS AND DISCUSSION. When analyzing the types of substantive word forms’ use in the adverbialization context different degrees (stages) of their departure from nouns and approximation to adverbs are revealed. The focus is on word forms such as “next”, explicating the core zone of the substantive adverbs.CONCLUSION. When indexing the functional and semantic adverbialization degrees of the word form “next”, it is found that it demonstrates in the area of the core of adverbs 0 % compliance with the original nuclear noun and 73 % compliance with the substantive nuclear adverbs (“gift”). The results obtained can be used in the quantitative study of the adverbialization degrees of other nonprepositional nouns’ forms in the Russian language, as well as in the general problems development of the transposition and syncretism theory.
Key thematic groups of vocabulary in the comedy
Authors: Chernikova N. V. 
Published: March 2024

INTRODUCTION. A comedy in five acts by the Russian dramatist Alexander Nikolaevich Ostrovsky “The Forest” (1823–1886) is one of the most perfect and complex in terms of plot structure of the Russian playwright. The relevance of this study is determined by the need to study the language of one of the most complex plays by A.N. Ostrovsky, the lexical and phraseological features of which have not received detailed coverage in domestic science. The purpose of the study is to identify the key thematic groups of vocabulary in the comedy of A.N. Ostrovsky “The Fo rest”.MATERIALS AND METHODS. During the analysis of linguistic units, structural-semantic and linguostylistic research methods are used.RESULTS AND DISCUSSION. Analysis of the lexical-semantic organization of A.N. Ostrovsky’s comedy “The Forest” showed that the words and phraseological units of the key semantic fields “Theater” and “The Forest” reflect the problems and conflict of the play, evaluate the characters of the work, their actions and deeds.CONCLUSION. The identified words and phraseological units, objectified by theatrical vocabulary, vocabulary of flora and fauna, are text-forming in nature and reflect the solutions to the artistic problems of the author, who uses linguistic units in both direct and figurative meanings, which often expands the semantic scope of linguistic signs.
Occasional words with colorative semantics in the poetry of Igor Severyanin
Authors: Mamadalieva G. R. 
Published: March 2024

INTRODUCTION. One of the famous poets of the 20th century is the founder of egofuturism, Igor Severyanin, whose work is distinguished by its outrageousness and tendency to novelty. Igor Severyanin’s colorful vocabulary immerses you in an atmosphere of enigma and mystery. The purpose of the study is to describe and interpret the semantic field of color vocabulary as a special component that forms the specifics of the author’s color vision reflected in the poetic picture of the world by Igor Severyanin. It seems advisable to comprehend corporate occasionalisms in the poet’s lyrics, which is insufficiently represented in the scientific literature.MATERIALS AND METHODS. The method of linguistic description, continuous sampling, the method of the author’s card file is used, methods of classification and systematization of colorative lexemes are used.RESULTS AND DISCUSSION. It is established that the vocabulary with the meaning of color in the work of Igor Severyanin is not episodic, but is one of the characteristic features of his poetics and reflects the author’s worldview, the concept of being and emotional connotations using occasional adjectives.CONCLUSION. The dominant colors (purple and lilac) and the specificity of the meanings of the author’s own characteristics of the color vocabulary, representing the poetic color vision and handwriting of the Russian poet, are revealed; partial color meanings (adjective, noun, verb, adverb), among which complex adjectives occupy a special place. The occasional color lexemes of Igor Severyanin form special semantic fields objectifying the idiosyncrasy of the Russian poet.
Ethno-linguistic and cultural interaction on the Russian-Chinese borderland
Authors: Jiang Xinhao 
Published: March 2024

INTRODUCTION. Problems of dialogue of cultures and dialogue of languages on the Russian -Chinese borderland are currently actively attracting researchers. In the process of interaction b etween ethnic groups on the eastern section of the border between Russia and China, an exchange of information inevitably occurs, which is contained in political statements, media texts, works of science, technology, fiction, as well as through spontaneous information flows during informal communication between communication participants. The purpose of the study is to describe the interaction of languages on the Russian-Chinese borderland.MATERIALS AND METHODS. The material consists of recordings of speech of residents of the Far East. The main method is descriptive, which includes procedures for collecting material, its primary analysis, presentation of the results obtained and their characteristics. Elements of the comparative method are also used when comparing data from the Russian and Chinese languages.RESULTS AND DISCUSSION. It is necessary to separate concepts such as “regiolect” and “regionalism”. There is no special regionalect in the Far East, but the peculiarities of the speech of the inhabitants of the Outer Manchuria and Primorye regions include regionalisms, which are always represented in dialects, sociolects, and urban speech throughout the territories of distribution of the Russian language.CONCLUSION. The main interaction between the cultures and languages of the Russian and Chinese peoples occurs on the eastern section of the border between the countries, where more than 80 million people live. In the Russian-Chinese borderland, Chineseisms are noted in Russian linguistic culture and Russianisms in Chinese. Russian and Chinese onyms of all categories are widely represented in the speech of residents on both sides of the border, which function in dialect, urban speech and are included by writers in literary texts about the lives of people on both sides of the border.
Representation of the Samarkand text in the linguocognitive aspect
Authors: Lipatova Y. V. 
Published: March 2024

INTRODUCTION. The relevance of the study of the Samarkand text is due to the development of many issues related to the development of text theory and linguocognitive tradition in linguistics: the Samarkand text allows, on one toponym Samarkand, to identify a system of cognitive contexts, or conceptual thematic areas that underlie the formation of various meanings and senses that reflect information about certain facts and phenomena of reality associated with the toponym Samarkand. The purpose of the study is to establish the relationship of the toponym Samarkand with conceptual areas based on the identified characteristics and determine the status of the toponym as a special type of linguistic organization of knowledge.MATERIALS AND METHODS. The research material is poems in which the toponym Samarkand is presented. The collection of toponymic material is carried out using the continuous sampling method. The cognitive matrix method is used to describe the formats of toponymic knowledge.RESULTS AND DISCUSSION. Turning to the format of the cognitive matrix made it possible to show how universal human knowledge about the structure of the surrounding reality behind the toponymic unit Samarkand is formatted.CONCLUSION. The status of the toponym Samarkand as a special type of linguistic organization of knowledge is determined, the role of the prevailing conceptual and thematic areas that form the content of the Samarkand text is revealed.
Ergonyms of the thematic group “Educational institutions” of Naberezhnye Chelny
Authors: Sokolova I. A. 
Published: March 2024

INTRODUCTION. At the present stage of studying proper names, a special place is given to urban ergonyms, which form the urban onomasticon. Ergonyms, being an integral part of the appearance of a modern city, reflect not only the lexical and grammatical systems of the language, but also represent scientific value as an additional source of information about the social, cultural and historical situation in a certain territory. The purpose of the study is to describe the ergonymic space of Naberezhnye Chelny, Republic of Tatarstan, which includes the names of educational institutions.MATERIALS AND METHODS. The research material is the modern names of educational institutions from the official website of the directory of organizations of the city of Nab erezhnye Chelny 2023. The factual material analysis is carried out based on the use of general li nguistic methods (structural and descriptive), as well as the use of elements of the synchronic method and nominative technique analysis.RESULTS AND DISCUSSION. The main technique for creating new ergonyms is symbolic nomination, which is expressed in nomination using metaphor and metonymy. The emergence of innovative ergonyms in the urban space of Naberezhnye Chelny is mainly associated with the appearance of names in the Tatar language, but with the presence of spellings of words dating back to the English language and Russian words in English transcription. The study of urban ergonoms is carried out in three aspects: analysis of the nominative appearance of a modern city, analysis of thematic groups of urban ergonyms and identification of the peculiarities of the functioning of ergonyms in the speech of modern citizens.CONCLUSION. The names of various children's and youth clubs serve as a certain attribute to attract the target audience. Basically, secondary educational institutions in the city of Naberezhnye Chelny are called by a certain number, but there are a number of specialized institutions that have a name in the Tatar language, indicating the essence of these schools. The city names of additional education institutions for school-aged children reflect Russian names, many of which remain from the Soviet past. Onimization is carried out using metaphorical components in order to expand the semantic structure of the word, its functionality, and the significance of ergonymic vocabulary in communication.
The color metaphor of the coronavirus
Authors: Novikova O. N. , Kalugina Yu. V. 
Published: March 2024

INTRODUCTION. The perception of the new coronavirus infection COVID-19 through a color or coloristic metaphor by representatives of student youth is of particular linguistic interest. The aim of the study is to identify coronavirus color metaphors in student discourse, which are one of the most productive ways of associative transfer, based on deep, archetypal human relations with the world.MATERIALS AND METHODS. The method of associative experiment is used to determine the color metaphors of the coronavirus. The results of the experiment are interpreted on the basis of a phenomenological approach using the method of questioning and quantitative analysis.RESULT AND DISCUSSION. Metaphorical models with the source sphere “color” are revealed; the psychology of color in individual consciousness and its influence on the psychoemotional state of an individual in the post-pandemic period are comprehended; a classification of metaphors is proposed; the causes of the obtained color associations are analyzed.CONCLUSION. It is revealed that spectral colors cause the most associations with coronavirus, the most popular among which are red, green and black. Most color associations are associated with cold colors that evoke, inspire and express sadness, sadness, despondency, and their various variations. The analysis of creative color names is carried out. The data obtained have theoretical and applied value, as they record attitudes and emotions regarding the general disaster after its expiration, thereby creating new meanings in the color designation and in the characterization of the new coronavirus infection COVID-19, contributing to the creation of a prosperous educational environment.