bluuebunny/crossref_metadata_2025_split huggingface dataset:
Exploring e‐service quality: a study of Irish online banking
Authors: Loonam Mary , O'Loughlin Deirdre 
Published: November 2008

PurposeThe purpose of this paper is to explore the emergence of self‐service banking technology and investigates customers' perceptions of internet banking self‐service within the Irish financial services sector. This qualitative study of the Irish retail banking sector explored consumers' e‐banking interactions and experiences in addition to assessing the dimensions critical to e‐banking service quality.Design/methodology/approachA purposive sampling technique was employed to recruit 20 consumers representing the desired range of demographic characteristics (e.g. sex, age, profession), previous internet experience levels and product‐related knowledge.FindingsDespite commonalities between traditional service quality and e‐banking service quality dimensions, due to the remote form of the online encounter, many traditional service quality attributes were found to be redundant and instead e‐dimensions such as web usability, trust, access and information quality service recovery and flexibility emerged as important to e‐banking service provision. Based on an extant review of the literature ten e‐service dimensions were proposed and evaluated empirically in the context of e‐banking service quality. Overall, process quality emerged as key within the online context, with nine out of the ten proposed e‐banking dimensions relating to the service process.Originality/valueThe paper contributes to previous research by adding to existing knowledge regarding what constitutes e‐banking service and the determinants critical to e‐banking service quality. The paper makes key recommendations towards enhancing current online financial services quality and delivery.
The impact of brand sponsorship of music festivals
Authors: Rowley Jennifer , Williams Catrin 
Published: November 2008

PurposeThe purpose of this paper is to report exploratory research into UK music festival attendees awareness of, and attitude towards, brands that sponsor music festivals. Sponsorship is an important revenue stream for music festivals, and, conversely brands perceive music festivals to be an effective channel through which to reach young target audiences. Further, there have been concerns expressed about the impact of alcohol sponsorship on drinking and health, but very little research has been conducted in this area.Design/methodology/approachA questionnaire was used as the primary method of data collection in order to investigate brand recall, brand awareness, brand use, brand attitude and any concerns about the potentially negative impacts of sponsorship, and specifically alcohol sponsorship.FindingsThere is evidence to suggest that brand sponsorship of music festivals has an impact on brand recall, awareness and attitude to the brand, but little evidence of impact on brand use. On the other hand, there are variations between brands and festivals. The values associated with sponsoring brands are largely positive. Some respondents indicated concerns about the consequences of sponsorship, particularly in relation to alcohol sponsorship.Originality/valueThis exploratory study has started a long overdue investigation into music festival attendees views on sponsorship. There is considerable scope for a larger scale study to investigate the impact of sponsorship over a larger number of brands and festivals, and to learn more about the sponsorship arrangements that have the most impact.
Political marketing: conceptualisation, dimensions and research agenda
Authors: Osuagwu Linus 
Published: November 2008

PurposeThe purpose of this paper is to examine political marketing with regard to its different conceptualisations and dimensions, and to suggest cognate areas for empirical research efforts, especially in Sub‐Saharan Africa.Design/methodology/approachPerspectives from relevant extant literature on meaning and dimensions of political marketing are examined, and empirical examination of these perspectives in developing countries suggested.FindingsIt was found that political marketing has many conceptualisations and dimensions, and its practice may be coloured by environmental issues, especially in developing economies with weak democratic infrastructure.Research limitations/implicationsEmpirical investigations of political marketing in developing economies, as suggested in this paper, may be constrained by secrecy, lack of secondary data, and aparty on the part of relevant party executives, among others.Practical implicationsParty executives will benefit from the conceptualisations and dimensions documented in this paper. In addition, researchers and students in the areas of marketing and political science will find the research agenda a fertile ground for empirical research effort.Originality/valueThis paper should be of value to political party executives, electoral commissions, educators and students of marketing and political science, in addition to government executives interested in relating beneficially with their citizens and other relevant stakeholders.
Collaboration in property and facilities management
Authors: Andrew Anthony , Donald Gerry , Pitt Michael , Tucker Matthew 
Published: November 2008

PurposeThe purpose of this paper is to examine the problems that different public sector bodies' face in joint planning to develop and share facilities and property services and how they have overcome some of them. It examines those difficulties that remain outstanding as the public sector strives to meet changing demands on its services and public expectations within limited resources. It is designed to help facilities managers facing similar problems and to stimulate researchers to investigate some of the outstanding issues.Design/methodology/approachThis paper examines the history of the North East of Scotland Public Sector Property Group (NESPSPG) since its inception in 2001 and examines its successes and its outstanding problems as a case study for the wider “Efficient Government” agenda.FindingsThe NESPSPG has been innovative and successful in addressing a number of difficult facilities management (FM) problems. There are some problems that are less tractable and require assistance and reform outside the control of the constituent members of the group if more progress is to continue and the “Efficient Government” agenda may provide some of the solutions.Research limitations/implicationsThe paper presents recent historic material describing the NESPSPG projects to help in identifying issues that need consideration by the FM profession. It sustains the debate between FM practitioners, central and local government policy‐makers and academic researchers on the efficient collaborative use of public sector assets in Scotland's public sector.Originality/valueThe paper is a viewpoint paper and an exposition of a practical case study illustrating the problems faced by public sector facilities managers in a particular locality and considers how this sheds light on wider FM issues of collaborative working.
Is the social agenda driving sustainable property development in Melbourne, Australia?
Authors: Li Ang Su , Wilkinson Sara J. 
Published: November 2008

PurposeSustainable property development has increased in market share over the past two to three years globally and locally. This research aims to analyze the drivers and barriers to sustainable property development in Melbourne using the triple bottom line (TBL) theoretical framework. The TBL posits that sustainability has social, economic and environmental aspects to fulfil.Design/methodology/approachA questionnaire was sent out to 190 developers in Melbourne who promoted sustainable property development to ascertain their views about the drivers and barriers.FindingsThis research indicates that in the 2007 Melbourne market the drivers were social rather than economic. The data reveal that social reasons are considered more than economic arguments for incorporating sustainability into developments. The business case, or the economic drivers for sustainability alone do not convince developers.Research limitations/implicationsThe questionnaire survey informed us about developers' views but not why they have these views. The sample was limited to Melbourne.Practical implicationsMore developments are required for developers to become convinced of the benefits. The relatively low price of energy undermines the business case for sustainability in property here and needs to be fully costed.Originality/valueThis paper illustrates that whilst the theoretical framework cites three key areas for sustainability, the reality is that developers are currently driven by social and environmental factors primarily and the business case is not accepted by the majority of developers.
A new village in Sri Lanka: learning lessons there, sharing lessons here
Authors: Janz Wes , Gray Timothy , Mulvihill Thalia 
Published: November 2008

PurposeThe authors have three purposes in writing this paper: to share the authors' experiences “catalyzing” reconstruction of a village in southern Sri Lanka four months after its destruction by the Indian Ocean tsunami, to suggest that what the authors learned in a “developing world” setting has relevance in the authors' “developed world” classrooms and practices, and to consider the tactics that locals took both to engage and resist the authors' assistance.Design/methodology/approachThe authors' approach was participatory (working as laborers for ten days), reflective (reconsidering the authors' experiences two years later and finding their influence in the authors' recent work with students), and theoretical (layering an autoethnographic framework over the authors' reflections).FindingsIt is found that traces of the Sri Lankan project can be found in the authors' work with students in the USA and Canada, and that while it is possible to find examples of locals' resistance within the village rebuilding process, incorporating such potentials and perspectives into the authors' everyday work as professors has its own complexities.Originality/valueIt is the authors' hope that this case study will contribute to the reversal of a dominant Western and educated perspective that “we” know what is best for “them” and that “they” must learn to appreciate what “we” have in mind. This challenge is taken by highlighting applications “here” of the authors' lessons learned “there” and by making themselves aware of how locals of all sorts and locations often resist the intentions of others, no matter how considered and shared the plans might be.
The quest for the fortune at the bottom of the pyramid: potential and challenges
Authors: Pitta Dennis A. , Guesalaga Rodrigo , Marshall Pablo 
Published: November 2008

PurposeThe purpose of this article is to examine the bottom of the pyramid (BOP) proposition, where private companies can both be profitable and help alleviate poverty by attending low‐income consumers.Design/methodology/approachThe literature on BOP was reviewed and some key elements of the BOP approach were proposed and examined.FindingsThere is no agreement in the literature about the potential benefits of the BOP approach for both private companies and low‐income consumers. However, further research on characterizing the BOP segment and finding the appropriate business model for attending the BOP can provide some answers to this issue.Practical implicationsThe article provides some guidelines to managers as to how they need to adapt their marketing strategies to sell to the BOP market, and what type of partnerships they need to build in order to succeed.Originality/valueThe article presents a thorough analysis of the key elements involved in the BOP initiative: companies' motivations, characterization of the BOP consumers, and the business model to attend the BOP.
Integrated approach to understanding consumer behavior at bottom of pyramid
Authors: Subrahmanyan Saroja , Tomas Gomez‐Arias J. 
Published: November 2008

PurposeIt is estimated that the poorest of the world, termed as being economically at the bottom of the pyramid (BoP), have a purchasing power of $5 trillion. This paper aims to study what and why they consume, and how firms can best address those needs, an area that is relatively new.Design/methodology/approachThe authors categorize the products and services people at the bottom of the pyramid consume with specific examples of both products and companies in Asia, Africa, and Latin America, and look at the theoretical frameworks that could explain those consumption patterns.FindingsThe authors find that despite income and resource constraints, BoP consumers are sophisticated and creative. They are motivated not just by survival and physiological needs but seek to fulfill higher order needs either to build social capital, for cultural reasons or as a compensatory mechanism. They also find that when firms offer products that also fulfill these higher order needs, especially through linkages to education and job offerings, there is a greater chance of their success.Research limitations/implicationsThe evidence is based on inference from examples in literature and related research on developmental economics. Empirical research to uncover motivations and their linkages to product success in different BoP markets would help to better understand sustainable approaches to BoP marketing.Practical implicationsBoP markets offer profitable opportunities. A lot can be learnt from both local and multinational companies successfully operating there. Firms should go beyond the mentality of merely removing features or services to make them cheaper. The lesson here is relevance, adaptability and tailoring products to suit specific BOP needs in an efficient manner. Also, enabling BoP education and providing marketplace services make for more sustainable approaches.Originality/valueThe study adds to BoP literature by examining consumption of this segment in an integrated manner: across various categories and linking it to motivation theories. This broad perspective would be useful not only for potential BoP marketers, but also for government and aid agencies.
Successful marketing by multinational firms to the bottom of the pyramid: connecting share of heart, global “umbrella brands”, and responsible marketing
Authors: Wood Van R. , Pitta Dennis A. , Franzak Frank J. 
Published: November 2008

PurposeThis paper aims to contend that four significant ideas must be comprehended, and their connection and interaction understood if successful marketing to the 4 to 5 billion undeserved bottom of the pyramid (BOP) people in the world, by multinational firms is to be realized. These ideas are: the bottom of the pyramid (BOP) market itself; share of the heart versus consumer animosity; the nature and influence of global “umbrella” brands and responsible marketing as a guiding principle for all firms including those focusing on the BOP. Each of these ideas, in and of itself, represents an important dimension in today's global business environment, but taken together they offer a clearer understanding of how companies, particularly multinational companies, can do well (profit) and do good (improve humanity).Design/methodology/approachThe paper briefly overviews the BOP literature, highlighting those parts most relevant to this work; expands upon the notion of “share of heart” and its twin components consumer affinity and consumer animosity; delineates the nature and impact of global “umbrella” brands in BOP marketing; synopsizes the notion of “responsible marketing” in the BOP context, and proposes a conceptual scheme of how these ideas are connected, how they interact in today's business world, and how they can lead to ongoing business success.FindingsMutlinational firms (MNFs) wishing to successfully pursue BOP markets need to blend their understanding of BOP uniqueness, with a clear understanding of the other three concepts, namely share of heart, gobal umbrella brands and responsible marketing. Tapping the potential of the BOP requires not only radicallly lowered priced products but also consumers with higher income. Marketers must address both parts of the problem since acting on either in isolation will not be effective.Originality/valueGlobal umbrella brands of the rich world (BrandAmerica, EuroBrand, BrandNippon, etc.) must also play a part in successful BOP marketing. The future of such global umbrella brands lies to a great degree with BOP markets as these markets are still growing, and thus represent and will continue to represent either enormous partners or enormous rivals. MNFs that truly understand the nature, scope and potential of BOP markets, and act in concert to market responsibly to consumers in such markets, will not only garner the needed share of heart related to long‐term success in such markets, but will see their own global umbrella brand continue to thrive and prosper in the ever evolving global market arena.
Crossing the bridge to poverty, with low‐cost cars
Authors: Van den waeyenberg Sofie , Hens Luc 
Published: November 2008

PurposeThe purpose of this study is to examine which changes companies need to implement in their transactional marketing strategy to sell to the poor when launching a product innovation in low‐income countries.Design/methodology/approachThe paper confronts the literature on the “bottom of the pyramid” with the diffusion of innovations theory in order to identify the country characteristics that call for marketing changes when entering low‐income markets. The authors investigate for one case (the Tata Nano) whether – and how – the company implements changes to respond to these conceptually identified challenges. The case study is systematically analysed and structured according to Kotler's four Ps.FindingsThe case shows that companies can create products with functionality and cost advantage for the poor without compromising on safety and comfort. Creating an innovative distribution system pushes costs and builds trust between the company and the customer.Research limitations/implicationsThe study examines one case from the automobile industry. Marketers would benefit from multiple case studies.Originality/valueThe study's originality springs from the confrontation between the bottom of the pyramid and the diffusion of innovations theories. The study is valuable to marketers targeting the bottom of the pyramid. The case study is interesting because the industry (automobile) surprisingly targets a poorer non‐traditional customer base (the upper bottom of the pyramid).
Marketing in subsistence marketplaces: consumption and entrepreneurship in a South Indian context
Authors: Sridharan Srinivas , Viswanathan Madhu 
Published: November 2008

PurposeThe purpose of this paper is to discuss innovative consumer marketing approaches for simultaneous business success and social empowerment at the bottom of the pyramid (BOP) or in subsistence marketplaces.Design/methodology/approachThe paper draws from a research program comprising qualitative methods as well as case study analyses. The central aspect of the approach to this topic is that it is a bottom‐up perspective grounded in understanding consumers. The theoretical scope of the paper includes consumption, entrepreneurship, and social capital in impoverished environments.FindingsThe authors' key finding is that businesses must follow three principles for consumer marketing – deep understanding of subsistence consumer psychology, social embeddedness, and entrepreneurial empowerment.Research limitations/implicationsThis research has implications for theoretical and empirical advancement in the areas of structuring marketing activities, social embeddedness of marketing, and consumer policy.Practical implicationsThis research has implications for several aspects of consumer marketing strategy. The authors categorize these under the following: marketplace research, marketplace solutions, value propositions, communications, partnerships, harnessing social capital, designing marketing structure, and evolving the marketing mindset.Originality/valueThis paper suggests that consumption and entrepreneurial productivity are inextricably linked in subsistence contexts with important implications for consumer marketing. The paper has value to BOP researchers and BOP business practitioners wishing to take a nuanced view to understand their markets and serve them better.
Does marketing undermine public health?
Authors: Royne Marla B. , Levy Marian 
Published: November 2008

PurposeThe purpose of this paper is to explore the success of marketing efforts by large companies that contribute to public health problems.Design/methodology/approachThe paper discusses current examples of marketing that undermine public health as well as actions of such companies to potentially improve products and ultimately, public health. It offers suggestions on how marketers and public health officials can partner to create a situation where outcomes can be positive for all parties involved.FindingsCurrent marketing efforts by corporate giants are hurting the public health. Marketers must team with public health officials to help improve public health through the marketing of healthy lifestyles.Practical implicationsIf marketers implement strategies that can combine healthy products with effective marketing communication strategies, they can remain profitable while engaging in socially responsible activities. Consequently, marketers have much to gain by working with the public health profession.Originality/valueProvides guidance for improving public health by suggesting ways that marketers and public health officials can partner. If such partnerships occur, the population may embrace healthier lifestyles while companies maintain their profitability.
Two 2008 Meetings: the AAAS's Forum on Science and Technology Policy and the ALA's National Library Legislative Day
Authors: Mihram Danielle , Arthur Mihram G. 
Published: November 2008

PurposeThe purpose of this paper is to report on The AAAS's Forum on Science and Technology Policy, and The ALA's National Library Legislative Day, held in May 2008 in Washington, DC, USA. Design/methodology/report.–.Conference report. Findings – The underlying (single) theme of the two meetings was governmental funding. Each meeting was devoted to advising participants about the present status of budgetary allocations and appropriations of Federal funds for the current or subsequent years.Originality/valueNotes that four issues from the AAAs Forum would be of particular interest: “Cognition enhancement: promise or threat?”; “A skeptical view of advocacy [conducted by] by scientists”; “Ensuring the best presidential science appointments [after the 2008 elections]” and “Science and the new media”.
Historical British newspapers online
Authors: Holland Mark 
Published: November 2008

PurposeThe purpose of this paper is to show how early newspapers have become ever more essential sources for the study of “history from below”.Design/methodology/approachThe paper looks at why back runs of newspapers are an unrivalled primary source for students, authors, and researchers.FindingsHistorians of all kinds now have access to a much expanded range of newspaper titles. The complete run of The Economist has been completed; the newspaper digitisation programme of the British Library has already recovered over three million pages from hundreds of titles from the restoration to the end of the nineteenth century. More than a million pages of the Guardian/Observer files are now appearing online, and the complete edition of The Illustrated London News will be published in the spring of 2009.Originality/valueThe paper describes the modern technology advances have made possible the creation of this great corpus of historical newspapers.