bluuebunny/crossref_metadata_2025_split huggingface dataset:
Investigating the effect of arousal on brand memory in advergames
Authors: Hernandez Monica D. , Minor Michael S. 
Published: April 2011

PurposePrevious work examining the effect of emotional responses (arousal) in the online context has addressed one type of emotional data, relying only on self‐reporting. This paper aims to investigate the effect of arousal on short‐term brand memory in the context of advergaming, comparing both qualitative (observed behaviors and physiological data) and quantitative (self‐reported data) approaches.Design/methodology/approachObserved behaviors and physiological data were recorded during exposure to brand placements using an electrocardiogram machine. Qualitative results were compared to self‐reported data measured via a post‐exposure paper‐and‐pencil questionnaire.FindingsThe results revealed that the impact of physiological measures on memory was the most salient. The most robust finding was the negative effect of physiological measures on recall scores.Research limitations/implicationsAs a laboratory procedure, the method is susceptible to some limitations. First, the similarity of the distractors is not tested and possibly the recognition tests may be either more difficult or easier than the recall tests. Second, as with any other physiological measure, EKG recording faces the limitation that some participants do not feel comfortable being connected to electrodes.Practical implicationsThe results reinforce the need to include qualitative procedures when dealing with the effect of arousal on memory in the online context, in order to provide guidelines into an effective use of emotional measures and their effect in brand memory.Originality/valueThe study highlights the importance of the use of qualitative research methods to corroborate results from quantitative work when measuring emotional responses.
Organisational capabilities and relationship quality
Authors: Chong Tan Yew , Mavondo Felix , Worthington Steve 
Published: April 2011

PurposeThe paper aims to examine the mediating role of relationship quality in the relationship between organisational capabilities and business performance in palm oil processing companies in Malaysia.Design/methodology/approachThe study used a mail survey and achieved a final sample of 330 palm oil processing companies.FindingsThe results show that relationship quality has strong mediating effects on the relationship between market orientation, learning orientation, and innovativeness and business performance, but does not have any significant effect on the relationship between manufacturing capabilities and performance.Practical implicationsThe study has implications for academics, managers and policy makers.Originality/valueThe major contribution of this paper is to fill the gaps in theoretical and empirical perspectives about the mediating role of relationship quality.
In‐store marketing: a strategic perspective
Authors: Fam Kim‐Shyan , Merrilees Bill , Richard James E. , Jozsa Laszlo , Li Yongqiang , Krisjanous Jayne 
Published: April 2011

PurposeThe purpose of this paper is to examine two key dimensions of in‐store marketing, namely in‐store promotions and price markdowns. These seem to be the two most important aspects of in‐store marketing, though other dimensions such as retail personal service are also worthy of study.Design/methodology/approachA sample of 287 New Zealand clothing and shoe retailers was studied. Survey questions included the perceived importance of in‐store promotions and price markdowns. The aim was to explain these perceptions in terms of marketing strategies, threat of competition and environmental uncertainty.FindingsThe results indicate that a discount marketing strategy, environmental uncertainty and emphasis on price‐promotions are key to explaining retailers' perceptions and use of specific in‐store marketing activities. In addition, seven key marketing activities were found to distinguish high‐ and low‐performance retailers with respect to in‐store promotions.Practical implicationsThe study has highlighted strategic aspects of in‐store marketing, by focusing on two key components of in‐store marketing, namely in‐store promotion and price markdowns. The findings should provide much needed advice to retailers on the use of sales promotion tools in different environmental settings.Originality/valueThis paper should prove valuable to academic researchers and retailing managers (particularly to those in smaller countries), owner‐operated retail outlets, and chain stores.
Role of inter‐organisational compatibility and IOIS integration in large firms and SMEs retailing chains
Authors: Rajaguru Rajesh , Matanda Margaret J. 
Published: April 2011

PurposeThe purpose of this paper is to explore the effects of inter‐organisational compatibility on inter‐organisational information systems (IOIS) integration and supply chain performance of large enterprises (LE) and small‐medium enterprises (SMEs) in Australian retailing chains.Design/methodology/approachConvergent interviewing technique was used to collect data from managers of 12 fast‐moving consumer goods and hardware manufacturing and retailing organisations. Within‐ and cross‐case analyses were used to analyse the data.FindingsThe results indicate that technical, strategic and cultural compatibility between supply chain partners are antecedents to IOIS integration and supply chain performance of both LE and SMEs. A conceptual model explaining the relationship between inter‐organisational compatibility, IOIS integration and supply chain performance is advanced. The study extends congruency theory to information systems and supply chain contexts.Practical implicationsThe study provides some guidelines to supply chain and information systems managers on how inter‐organisational compatibility can be used to facilitate IOIS integration and enhance supply chain performance in both large and small firms. Technical, strategic and cultural compatibility emerged as antecedents to IOIS integration, suggesting the need for supply chain managers especially within SMEs to pay close attention to inter‐organisational compatibility factors when integrating IOIS with supply chain partners.Originality/valueResearch relating IOIS integration and supply chain is limited, especially in the SMEs context. Thus, this paper contributes to the body of knowledge by examining how inter‐organisational compatibility influences organisations' decisions to integrate IOIS with supply chain partners using congruency theory.
An empirical investigation of online users' keyword ads search behaviours
Authors: Wu Sheng , Lin Cathy S. , Lin Jean 
Published: April 2011

PurposeThis paper intends to examine the antecedents of perceived creativity and flow experience in order to understand how consumers' advertisement keywords browsing influences their searching intentions and/or behaviours regarding purchase. In addition, it aims to consider two kinds of intentions in the theory of planned behaviour (TPB) to facilitate the translation of intentions into behaviour.Design/methodology/approachResearch constructs were drawn from pre‐validated measurement items. An online survey was conducted at my3q.com. A total of 368 surveys were returned. The results were analysed using structural equation modelling with Smart PLS 2.0.FindingsThe results show that flow experience positively affects the users' attitude toward keyword searching, the intention to search keywords, controllability, and self‐efficacy. The antecedent belief of perceived creativity also positively influences the attitude toward keyword searching. The overall TPB model is effective in terms of predicting consumers' online keyword search behaviours; the intention to purchase a product especially affects a consumer's intention to search keywords online.Practical implicationsTo attract consumers companies have to use combined marketing strategies to provide creative advertisements to make their products look appealing. Moreover, advertisements that are fun and make people feel curious would also be appealing and make the consumers feel that they are able or resourceful enough to find the keywords.Originality/valueTwo kinds of intentions – intention to purchase a product and intention to search keywords online – are simultaneously considered in this study. Moreover, the combination of flow theory, perceived creativity and TPB demonstrates an appropriate theoretical basis to examine consumers' online keyword search behaviours.
A ranking algorithm for query expansion based on the term's appearing probability in the single document
Authors: Chou Shihchieh , Cheng Chinyi , Huang Szujui 
Published: April 2011

PurposeThe purpose of this paper is to establish a new approach for solving the expansion term problem.Design/methodology/approachThis study develops an expansion term weighting function derived from the valuable concepts used by previous approaches. These concepts include probability measurement, adjustment according to situations, and summation of weights. Formal tests have been conducted to compare the proposed weighting function with the baseline ranking model and other weighting functions.FindingsThe results reveal stable performance by the proposed expansion term weighting function. It proves more effective than the baseline ranking model and outperforms other weighting functions.Research limitations/implicationsThe paper finds that testing additional data sets and potential applications to real working situations is required before the generalisability and superiority of the proposed expansion term weighting function can be asserted.Originality/valueStable performance and an acceptable level of effectiveness for the proposed expansion term weighting function indicate the potential for further study and development of this approach. This would add to the current methods studied by the information retrieval community for culling information from documents.
Factors influencing the intended use of web portals
Authors: Liao Chechen , To Pui‐Lai , Liu Chuang‐Chun , Kuo Pu‐Yuan , Chuang Shu‐Hui 
Published: April 2011

PurposeA lack of differentiation in the function and appearance of web portals has led to fierce competition; attracting users' attention is no doubt the most important factor for portal success. This study aims to combine rational assessment factors and non‐rational assessment factors to examine their impact on the intended use of portals.Design/methodology/approachThe research participants were individuals who have experience using web portals. A total of 215 valid questionnaires were collected. Structural equation modelling was used to test the research hypothesis.FindingsThis study is based on the technology acceptance model (TAM), a significant model in MIS research. The results show that all assessment factors have an impact on the intended use of web portals.Research limitations/implicationsTAM emphasised perceived usefulness as the key determinant of user acceptance of technology. This study finds, however, that in the portal context, non‐rational assessment factors such as perceived playfulness and habit have more significant effects on users' intention than perceived usefulness.Practical implicationsThe paper concludes that non‐rational assessment factors are important boundary conditions to the validity of the technology acceptance model. To attract users, web site designers should be more aware of aesthetics and the hedonic nature of web users.Originality/valueThis study has contributed to the original TAM by incorporating non‐rational assessment factors. It also validates this empirical model. The results of this study can help practitioners create a more successful business model and help researchers better understand user behaviour on the internet.
Analysis of the macro‐level discourse structure of literature reviews
Authors: Khoo Christopher S.G. , Na Jin‐Cheon , Jaidka Kokil 
Published: April 2011

PurposeThe purpose of this study is to analyze the macro‐level discourse structure of literature reviews found in information science journal papers, and to identify different styles of literature review writing. Although there have been several studies of human abstracting, there are hardly any studies of how authors construct literature reviews.Design/methodology/approachThis study is carried out in the context of a project to develop a summarization system to generate literature reviews automatically. A coding scheme was developed to annotate the high‐level organization of literature reviews, focusing on the types of information. Two sets of annotations were used to check inter‐coder reliability.FindingsIt was found that literature reviews are written in two distinctive styles, with different discourse structures. Descriptive literature reviews summarize individual papers/studies and provide more information on each study, such as research methods, results and interpretation. Integrative literature reviews provide fewer details of individual papers/studies, but focus on ideas and results extracted from these papers. They provide critical summaries of topics, and have a more complex structure of topics and sub‐topics. The reviewer's voice is also more dominant.Originality/valueThe coding scheme is useful for annotating the macro‐level discourse structure of literature reviews, and can be used for studying literature reviews in other fields. The basic characteristics of two styles of literature review writing are identified. The results have provided a foundation for further studies of literature reviews – to identify discourse relations and rhetorical functions employed in literature reviews, and their linguistic expressions.
Analysis of keyword‐based tagging behaviors of experts and novices
Authors: Tsai Li‐Chen , Hwang Sheue‐Ling , Tang Kuo‐Hao 
Published: April 2011

PurposeExpert and novice readers tag documents with different descriptions; this study is intended to discover which readers would generate the most reliable and most representative sets of tags.Design/methodology/approachOne group of experts and one group of novices were recruited. These two groups were asked to provide tags for document bookmarks in a Mozilla Firefox browser. In the experimental analysis we defined two measures – similarity and relevance – to describe the differences between the two groups.FindingsTags chosen by experts yielded better similarity and relevance values in all analyses. Tags chosen by the expert group had higher commonality in pairwise similarity analysis; moreover, the relevance analysis showed that tags chosen by experts reflected better understanding of the content.Originality/valueTagging behavior has become highly popular on the web, and its study has commercial merit. Tags from experts represent the structure behind the knowledge involved; expert representation may be vastly more helpful than novice representation for promoting understanding of content in an era characterized by an explosion of information.
The new rules of engagement: treating your workforce as a workforce of one
Authors: Smith David , Cantrell Susan M. 
Published: April 2011

PurposeThis paper aims to form a best practice guide on how to successfully customize employees' work experience to engage the workforce and boost talent retention, as well as employee performance and productivity to the benefit of the organization and its workforce.Design/methodology/approachFor the new book Workforce of One: Revolutionizing Talent Management through Customization, research was carried out involving in‐depth interviews with more than two dozen employees, 70 executives, over 100 top organizations and a survey of 557 US employees. Using this information, as well as extensive focus on Best Buy as a case study organization that has successfully implemented customization approaches, this paper aims to demonstrate that addressing the needs of the individual and tailoring the work experience ultimately fosters a high‐performing motivated workforce.FindingsMany organizations are now working to create a customizable work experience for their employees, utilizing customization experiences familiar to those aimed at consumers by the marketing function. Through the interviews, Accenture was able to identify four main approaches to workforce customization, which are manageable, scalable, reliable and just.Practical implicationsJust like employees, companies are all different, with unique strategies, histories, type of employees, values and cultures. As such, their best approach in creating a customization strategy is to use those customization approaches that best suit their unique needs. By using one or more of the workforce‐of‐one customization approaches, organizations can enjoy a substantial impact across the board.Originality/valueThe customization approaches identified by Accenture – segmentation of the workforce, offering modular choices, defining broad and simple rules, and fostering employee‐defined personalization – avoids the usual pitfalls associated with workforce customization, such as a plethora of one‐off individual side deals, which can foster a negative workplace dynamic. Instead they offer an opportunity to establish more flexible systems, radically redefining the way HR supports its employees, yet ultimately creating a strong competitive advantage for the organization.
Applying employer brand management to employee engagement
Authors: Kunerth Bernard , Mosley Richard 
Published: April 2011

PurposeThis paper aims to examine the degree to which employer brand management is being deployed to support internal employee engagement, in addition to its more common application in external image building and talent acquisition.Design/methodology/approachThis paper presents findings from an international benchmark survey conducted among 104 companies actively involved in employer brand development, alongside a more detailed examination of the development process and measures of success applied by one of the benchmark participants, Coca‐Cola Hellenic.FindingsThis paper demonstrates a trend towards organizations taking a more integrated internal/external approach to employer brand development and management, with practical case study material detailing how a major European soft drinks company, Coca‐Cola Hellenic, created an employee value proposition that could provide a central reference point for both its employee engagement strategy and recruitment communication.Practical implicationsEmployer brand theory and practice have evolved significantly over the last ten years. From a discipline largely limited to the resourcing outskirts of human resources (HR), it has increasingly become a more strategic focus of attention for general HR management, with a particular focus on its potential ability to help align people management process and practice and drive employee engagement. This paper provides evidence that taking a more integrated approach to employer brand management may represent a significant opportunity to enhance overall levels of internal engagement, in addition to promoting an employer's external reputation.Originality/valueAccording to new research, organizations are increasingly using their employer brand to shape their overall people management strategy and not simply for external recruitment purposes. Drawing on a benchmark survey of recent and emerging employer brand practice, and a more detailed examination of the integrated approach to employer brand development taken by Coca‐Cola Hellenic, the paper presents the case for extending the application of employer brand practice beyond the confines of external recruitment.
Employee engagement at Norfolk County Council
Authors: Gibson Anne 
Published: April 2011

PurposeThe aim of this case study is to explore how Norfolk County Council (NCC) has sustained high employee engagement levels against a backdrop of re‐organization, restructure, redundancies and cutbacks.Design/methodology/approachIn 2007 NCC embarked on an ongoing engagement project with Ipsos Mori. The aim was to restructure; align goals with new values; turn NCC into an “excellent” performing council; and have fully engaged staff and unions. It subsequently improved on already strong engagement levels and these are set to assist the council as it moves into its most challenging period yet.FindingsNCC recognized from the outset that engagement needs to be a collective endeavor and this has been, and continues to be, key to engaging its people through turbulent times. Employee involvement underpinned the engagement program, from the initial survey through to focus groups, employee‐defined values and employee‐initiated programs. In turn, employee engagement underpins its change activities.Originality/valueThis case study would be a useful guide to any HR professional faced with implementing major change and looking to balance the need to maintain engagement and motivation levels with the need to make cutbacks and redundancies.
Creating training and development programs: using the ADDIE method
Authors: Mayfield Milton 
Published: April 2011

PurposeThe paper provides an overview of the ADDIE method for creating training and development programs.Design/methodology/approachPrior studies and outlines on the ADDIE method were utilized to develop an overview of how ADDIE could be implemented in organizational training programs.FindingsThe ADDIE method is useful in providing a systems‐based, iterative training development method that lends itself to a feedback‐based approach to creating a learning environment.Research limitations/implicationsThe implications from this paper show that ADDIE provides a useful and widely adopted method for driving content development.Practical implicationsFor organizations, adoption of the ADDIE method can provide a structured plan for development and learning in their training programs.Originality/valueThis paper provides a concise overview of the ADDIE method for implementation in modern businesses and organizations.
An empirical note on regionalization and globalization
Authors: Akhter Syed H. , Beno Colleen 
Published: April 2011

PurposeIs it regionalization or globalization that more accurately depicts the state of the global economy? Exports and foreign direct investments (FDI) data are analyzed with the aim of answering the question and determining how intra‐ and inter‐regional integration has changed over time.Design/methodology/approachTo address the research questions, this paper covers the following. First, it takes a longitudinal perspective in examining the changes taking place in exports and FDI at the regional level. Second, it draws strategic business and marketing implications of this development.FindingsThe results show a trend toward regionalization in the Quad (North America, Western Europe, Asia, and Latin America), especially with respect to exports data.Originality/valueFindings, strategic implications, and directions for future research are presented.
The empirical literature on multinational enterprises, subsidiaries and performance
Authors: Nguyen Quyen T.K. 
Published: April 2011

PurposeThis paper aims to provide a synthetic review of the empirical literature on the multinational enterprise (MNE), subsidiaries and performance.Design/methodology/approachThe paper examines the following: the theoretical and conceptual foundation of multinationality (M) and performance (P) measures; the impact of MNE strategic investment motives on performance; the influence of contextual external and internal environment factors on performance; the strategy to optimize value chain activities of the MNE by cooperating with external partners in an asymmetric network, the key drivers of enhanced shareholder value and the implications of performance; and the need to access primary data provided by firms and managers themselves when analyzing the internal functioning of the MNE and its subsidiaries.FindingsThe overall message from this literature review is that empirical research should be designed on the basis of relevant theoretical and conceptual foundations of the performance construct.Originality/valueThe paper provides a systematic and synthetic review of theoretical and empirical literature.