bluuebunny/crossref_metadata_2025_split huggingface dataset:
Synthesis of 5‐arylazo‐2‐(arylidenehydrazino)‐thiazole disperse dyes for dyeing polyester fibres
Authors: Abdel‐Latif E. , Amer F.A. , Metwally M.A. , Khalifa M.E. 
Published: March 2009

PurposeThe purpose of this paper is to synthesise some new 5‐arylazothiazole disperse dyes and study their application in dyeing polyester fibres.Design/methodology/approachA series of 5‐arylazo‐2‐(arylidenehydrazino)‐4‐substituted‐thiazole dyes were prepared by cyclocondensation of hydrazonoyl bromides with various thiosemicarbazone derivatives.FindingsThe dyed fibres exhibit very good washing, perspiration, sublimation and light fastness properties with little variation in the moderate to good rubbing fastness. The ease of preparation and the acceptable fastness properties makes these dyes particularly valuable.Research limitations/implicationsIn the present paper, the synthesis of 5‐arylazo‐2‐(arylidenehydrazino)‐thiazole disperse dyes was achieved by one step pathway. In addition, the variations in substituents on the aryl and thiazole moieties could also be studied.Practical implicationsThe new arylazo‐thiazole disperse dyes are superior in terms of yield, purity, colour strength, and having fastness properties of an order acceptable for commercial utilisation.Originality/valueThe synthesised disperse azo dyes are superior in terms of preparation, yield, purity, and fastness properties.
Monitoring technology trends with podcasts, RSS and Twitter
Authors: Wilson David W. 
Published: March 2009

PurposeThis paper describes how information professionals can keep up with current technology news by incorporating podcasts, RSS feed readers, and the social messaging service Twitter into their daily routines.Design/methodology/approachA general review of technologies and news sources.FindingsThe rapid pace of technology innovation requires librarians to look for simple ways to monitor new trends that may affect library services. Podcasts, RSS readers and messaging networks like Twitter each represent low‐threshold tools that can serve as resources for breaking news, reviews, and technology journalism.Originality/valueThe tools offered in this article provide simple strategies for information professionals to stay abreast of technology innovations as the revelations first emerge. Provides descriptions of technologies and reviews several technology podcasts, blogs, and journalists worth following.
Driving sales through shoppers' sense of sound, sight, smell and touch
Authors: Soars Brenda 
Published: March 2009

PurposeThe purpose of this paper is to explain how sensory stimuli can influence environments, improve the shopper experience and change the nature of behaviour in ways beyond our consciousness.Design/methodology/approachThis paper reviews research gathered over several years and it considers how significant increases in sales can be achieved by attention to shopper “sightlines” and movement through each retail space; how neuro‐imaging is starting to make sense of our reactions to products; how Virtual Reality can save money and how a well‐designed study is a cost‐effective means of ensuring environments are right for shoppers. The latest sensory approaches are also assessed together with thoughts to ponder for the next decade including a word of caution for all to ensure success does not come at the detriment of our planet.FindingsThe current economic gloom need not spell financial disaster for the retail sector. Consumers will simply become more discerning as they spend their limited resources. The savvy retailer will invest in understanding shopper needs and motivations to create an enhanced shopping experience by moving beyond simple POP displays and signage, where “minor plus est”, through to shoppers' sense of sound, sight, smell and touch which will have a clear impact on decision‐making, store choice and spend.Originality/valueThis paper will be of interest to all operating in the retail sector.
Sports celebrity endorsements in retail products advertising
Authors: Lear Karen E. , Runyan Rodney C. , Whitaker William H. 
Published: March 2009

PurposeThe purpose of this paper is to extend previous research into sport celebrity endorsements by investigating such endorsements of products ultimately sold by retailers. This is done by updating previous research involving print media in sporting magazines.Design/methodology/approachA content analysis approach is used, examining advertisements in randomly selected issues of sports illustrated from the most recent full six years of publication.FindingsChanges in the frequency of advertisements using sports celebrities were found compared to previous studies. Additionally, it appears that products which are ultimately sold by retailers are endorsed more frequently by celebrities in certain sports than others.Originality/valueBy including in the investigation the topics of sport played and consumer products, the paper extends the current literature to explore the advertisers' use of athlete endorsers with products directly and indirectly impacting retailers.
A comparison of four strategies to promote fair trade products
Authors: Chen Shih‐Mei , Huddleston Patricia 
Published: March 2009

PurposeThe purpose of this paper is, first, to assess the influence of four promotional strategies on students' purchase intention for fair trade coffee; and second to examine the effect of attractiveness and credibility of two university sports celebrities on purchase intention for fair‐trade coffee in a campus convenience store.Design/methodology/approachA survey of 100 college students at a mid‐western asked them to rate two campus sports celebrities on attractiveness, expertise, and trustworthiness and the relationship of these qualities to purchase intention for fair trade coffee. Influence of four promotional strategies on purchase intention was assessed.FindingsThere was a positive and significant relationship between attractiveness and trustworthiness of the sports celebrities and customers' purchase intention for fair‐trade coffee. However, a “buy one get one free cup coupon” stimulated higher purchase intention than sports celebrities, flyers, and packaging.Research limitations/implicationsResults are based on a student sample. Advertising stimuli were written scenarios with no illustrations.Practical implicationsLess expensive promotional strategies (e.g. coupons) rather than celebrity endorsements may be equally effective in eliciting purchase intention for fair trade products.Originality/valueThe paper is innovative in its examination of the effectiveness of promotional strategies (including sports celebrity influence) to promote fair trade products in a small business context.
Delineating the outcomes of sponsorship
Authors: Tsiotsou Rodoula , Alexandris Konstantinos 
Published: March 2009

PurposeThe purpose of this paper is to propose a model in which fans' team attachment is the determinant of three sponsorship outcomes: sponsor image, purchase intentions, and word of mouth. Furthermore, following the sponsorship literature, the role of sport fans' involvement on the development of team attachment was examined.Design/methodology/approachQuestionnaires were collected from fans of a professional basketball team in Greece (n=354). Structural equation modeling was employed in order to test the model fit and estimate the model coefficients.FindingsThe findings supported the premise that highly attached fans are more likely to develop positive image for their team sponsor, exhibit higher intentions for purchasing and recommending the sponsor's products.Research limitations/implicationsThe proposed model on sport sponsorship outcomes was supported. The results of the study contribute to our understanding of the role of team attachment and sponsor image in predicting sponsorship outcomes.Practical implicationsThe findings from this research have practical implications for both sport team marketers and sponsors. Both parties need to have a good understanding of how and when sponsorship works to maximize its value.Originality/valueThe main contribution of this paper is the incorporation of sport involvement, team attachment, sponsor image, purchase intentions, and word of mouth within an integrated sponsorship model, and the testing of their interrelations. While these variables have been used in the sponsorship literature before, they have not been empirically tested in an integrated model.
Consumer‐brand relationships in sport: brand personality and identification
Authors: Carlson Brad D. , Todd Donavan D. , Cumiskey Kevin J. 
Published: March 2009

PurposeThe purpose of this paper is to investigate the relationships between the brand personality of a sports team and the related consumer outcomes of identification and retail spending.Design/methodology/approachA field study was conducted with games watched and retail spending as outcomes. Structural equation modeling was used to explore the relationships among constructs.FindingsThe two brand personality dimensions of wholesomeness and successfulness are mediated through prestige to predict the consumer's identification with the team. The two brand personality dimensions of imaginativeness and toughness positively influence identification with the team while successfulness has a negative influence on identification with the team. Once a consumer identifies with the team quasi‐brand, retail spending and viewership increase.Practical implicationsSports teams can utilise information gleaned from this study to better promote an attractive image, thereby increasing the number of games watched and retail spending.Originality/valueThis paper presents an original twist on personality research by looking at the influence of the brand personality of an intangible sport brand on consumer identification and retail spending.
A cognitive walkthrough of Autopsy Forensic Browser
Authors: Bennett David J. , Stephens Paul 
Published: March 2009

PurposeThe purpose of this paper is to review the usability of the Autopsy Forensic Browser in order to improve future versions of this, or similar, tools.Design/methodology/approachThe software Autopsy Forensic Browser was analysed for usability using a cognitive walkthrough approach.FindingsThe results of the evaluation indicate that there are many areas where usability could be improved and these are classified into areas of eight overlapping areas. Examples from each area are presented, with suggestions as to methods to alleviate them.Research limitations/implicationsThe review is limited by the use of the “expert evaluator” approach rather than using a user‐based evaluation. This would tend to mean that some of the usability errors would be “false positives”, while some usability issues were not uncovered. A user‐based evaluation could be a future project.Practical implicationsUsability could be improved of the Autopsy Forensic Browser and developers of such systems should engage with the usability and interaction design community to enhance their software. It would be helpful for users, if future versions of the software take account of the findings of the paper.Originality/valueThis is one of the first reviews of the usability of forensic analysis software and the first for the Autopsy Forensic Browser system. The value is the findings suggest practical ways to enhance usability, which will impact on the effectiveness of investigators.
Knowledge source and small business competitiveness
Authors: Abeson Felix , Taku Michael A. 
Published: March 2009

PurposeThis paper seeks to show that information acquired by owners of small firms from certain sources helps the firms to be competitive.Design/methodology/approachData for this study were collected by mail from small business owners in three rural counties in West Texas.FindingsKnowledge acquired by owners of small firms from colleagues, salespeople, trade publication family members, seminars, and social contacts is significantly associated with perceived competitiveness. Only three of these sources – colleagues, family members and seminars, have a positive effect on perceived competitiveness. The results suggest the importance of tacit and explicit knowledge for decision making and provide a framework for knowledge acquisition in small firms.Research limitations/implicationsThe data for this study were collected from a few rural counties in Texas, more research is required to enhance the generalization of the findings of this study. Future research is to extend this study should examine specific knowledge components associated with marketing effectiveness that are acquired from seminars, family members, and colleagues by small business owners.Practical implicationsThe practical implications for this study include the need for small business owners to increase their knowledge acquisition efforts especially from sources such as colleagues, family members and seminars if they want to be competitive.Originality/valueThis study clearly extends the understanding regarding the importance of tacit knowledge as a source of a firm's competitiveness.
How we communicate about cultures
Authors: Wilhelms Ralf W. , Shaki Mohammed K. , Hsiao Cheng‐Fu 
Published: March 2009

PurposeThe purpose of this paper is to provide a new perspective on existing definitions of culture and systems for classifying cultures, leading to a standardized model for describing and categorizing cultures.Design/methodology/approachA review of the literature on definitions of culture and systems for classifying cultures is presented; a model for standardization of these definitions and systems is proposed, illustrated, and described; the potential benefits to cultural researchers of a comprehensive, standardized model are presented.FindingsThere is a need for a comprehensive, standardized model for definition and classification of cultures; creation of such a model is possible by combining elements from existing, segmented definitions and classification systems.Research limitations/implicationsA standardized classification model is offered as a basis for cultural research, subject to adoption and validation by researchers worldwide.Practical implicationsIf the proposed standardized model is adopted and validated by researchers worldwide, study findings will be communicated more clearly and more widely, and the quality and global application value of cultural research will be enhanced.Originality/valueA review of the literature reveals segmented studies on cultures but no generally accepted model for looking at the “big picture” of human cultures, their evolution and interactions; the proposed model offers a framework for such a perspective.
Glass ceiling: role of women in the corporate world
Authors: Pai Kalpana , Vaidya Sameer 
Published: March 2009

PurposeThe purpose of this study is to examine the existence of the glass ceiling in Texas.Design/methodology/approachData on publicly traded corporations registered in the state of Texas was used to examine the existence of the glass ceiling effect in Texas. The data for this study were gathered from ReferenceUSA, which is a subscription database that contains information on more than 12 million US businesses and one million Canadian businesses.FindingsThe study found the existence of the glass ceiling based on the analysis of the sample. Of the 257 corporations in the sample, there were only two that had women chief executive officers (0.78 percent).Research limitations/implicationsThe dataset used was not a comprehensive list of corporations registered in Texas.Practical implicationsGiven the increase in ethnic and gender diversity at the work place, it is critical that women feel assured of an equal opportunity to reach top‐management positions.Originality/valueAlthough there have been other studies in the field, none have focused on Texas which is the second largest US state in area (after Alaska) and in population (after California). It is hoped that the results add value to the existing literature.
The Vioxx recall case and comments
Authors: Tong Carl H. , Tong Lee‐Ing , Tong James E. 
Published: March 2009

PurposeThis paper aims to offer a succinct description of the Vioxx recall in 2004 and discuss the fundamental reasons why Merck got into this trouble.Design/methodology/approachA review of literature has been conducted to provide key facts about the Vioxx disaster and to shed light on the operations of its maker Merck. The Vioxx recall case is analyzed from a perspective including both company profits and public interest.FindingsMerck aggressively marketed an unsafe drug, under the brand name Vioxx, without properly disclosing its serious side effects to consumers. After the facts were revealed, the company faced costly lawsuits, angry investors and falling profits. This case clearly shows how a disaster can occur when a company becomes greedy and seeks undeserved profits at the expense of ethics and social responsibility.Practical implicationsBuilding a successful and competitive business requires managers to make decisions that balance profit and social responsibility. When business managers run their business solely for profit, problems will almost certainly occur. Such problems can cause severe damage not only to the company's customers but also to the company itself.Originality/valueVioxx is one of the biggest marketing mistakes in recent business history. This paper provides valuable learning insights and should be useful to corporate executives, government regulators and business scholars.
Corporate social responsibility in global supply chains
Authors: Andersen Mette , Skjoett‐Larsen Tage 
Published: March 2009

PurposeThe paper aims to present a conceptual framework for analysing CSR practices in global supply chains. It also seeks to demonstrate how a pioneering Swedish company, IKEA, implements and manages CSR practices at its suppliers.Design/methodology/approachA case analysis of IKEA illustrates the implementation and management of CSR practices in supply chains. The focus is on internal and external integration of CSR practices in the supply chain. IKEA holds a leading position in its supply chain and is a global brand‐owner. Personal interviews are performed with employees from one of the company's trading areas.FindingsPractising CSR in supply chains requires that CSR is embedded within the entire organisation, including subsidiaries abroad and offshore suppliers. It includes employee training and sharing of experience, training of key personnel at the supplier level, positive incentives for suppliers in the form of long‐term contracts and enlarged purchasing orders, and regular auditing of suppliers' performance.Research limitations/implicationsThe paper focuses on CSR practices in a specific company's supply chain. Therefore, the findings cannot be generalised to other companies. Also, the practices have been studied from the perspective of the focal company.Practical implicationsThe CSR practices of IKEA can serve as inspiration for other companies that are considering adopting corporate codes of conduct.Originality/valueThe paper presents a company that has a long tradition for working with environmental and social issues. The paper demonstrates how the actual management of CSR practices is determined by context‐dependent factors.
The many and the few: rounding up the SMEs that manage CSR in the supply chain
Authors: Rahbek Pedersen Esben 
Published: March 2009

PurposeThe purpose of this paper is to outline the anatomy of small‐ and medium‐sized enterprises (SMEs) that try to manage corporate social responsibility (CSR) in the supply chain.Design/methodology/approachThe data used for analysis stem from a large‐scale survey of 1,071 Danish SMEs carried out in 2005.FindingsIt is concluded that CSR activities directed towards the supply chains still remain the privilege of a small group of SMEs with quite advanced CSR systems.Research limitations/implicationsThe survey was not specifically designed for this article. Moreover, only Danish SMEs participated in the survey. Whether the evidence from Denmark can be generalised to cover SMEs in other countries is left to determine.Practical implicationsThe results indicate that there may be a need for more differentiated initiatives to promote CSR that will enable smaller enterprises to address CSR issues in the supply chain. Thus far, CSR has often been associated with large, high‐profile multinationals that have been trying to protect their image and brands from negative press, NGO activism, consumer boycotts and governmental sanctions. Little has been done to examine how SMEs can improve social and environmental conditions in cooperation with suppliers.Originality/valueThis article contributes to the existing body of literature by examining how a number of key SME characteristics affect the management of CSR.
Codes to coordinate supply chains: SMEs' experiences with SA8000
Authors: Ciliberti Francesco , de Groot Gerard , de Haan Job , Pontrandolfo Pierpaolo 
Published: March 2009

PurposeContracts and trust are mechanisms to coordinate processes in supply chains. However, contracts are incomplete and trust takes time to develop. The aim of this paper is to show how Social Accountability 8000 (SA8000) can help to manage supply chains (in particular small and medium‐sized companies as its partners) by solving the problem of incomplete contracts as well as replacing trust in new partnerships, especially with respect to intangible performance indicators.Design/methodology/approachSupply chain management (with an emphasis on coordination) and corporate social responsibility (with an emphasis on codes, especially SA8000) are briefly described, based on a literature review. These descriptions led to three research propositions. In the second part, four cases describe the practice of SA8000. The richness of the cases provides both literal and theoretical replication. Finally, the theoretical and empirical results are compared, with specific regard to the research propositions.FindingsCodes facilitate coordination between immediate partners in a supply chain, especially when the most powerful one enforces the code. However, indirect coordination with second‐ or third‐tier partners is hardly influenced. Chain directors can impose SA8000 certification in the supply chain and the latter can benefit from reduced information asymmetry. Transaction costs are reduced without a loss in flexibility.Research limitations/implicationsThe three propositions introduced are supported. Further research could further strengthen the validity of the propositions or show the need for refinements in them. The results show managers that certification can facilitate coordination of intangible aspects of performance to reduce information asymmetry with at least no negative results.Practical implicationsFirms that use SA8000 should take more advantage of it because it reduces information asymmetry and transaction costs, not only between direct partners but also further up‐ and downstream in the chain. Chain directors can use codes to complement incomplete contracts. Third‐party monitoring should be strengthened, especially with respect to second‐ and third‐tier partners.Originality/valueThe originality of the paper is in the analysis of the position of the second‐ and third‐tier participants in the chain, questioning whether codes like SA8000 are a sufficient instrument to make them real partners in the chain. SA8000 increases traceability of proper processes by customers and partners in the chain, which facilitates the coordination and the management of the chain.