bluuebunny/crossref_metadata_2025_split huggingface dataset:
Innovative approach to creating and marketing an international B2B brand in an oligopolistic market
Authors: Новицкий В.С. 
Published: June 2024

статья посвящена исследованию инновационных подходов к созданию и маркетингу международного B2B бренда малого бизнеса в автомобильной индустрии. В частности, раскрываются вопросы укрепления и продвижения бренда малого бизнеса, представляющего под собой нишу в автомобильной индустрии, ориентированную на В2В сегмент клиентов (оказание услуг или реализация товаров бизнесу). Выявляется, что в условиях олигопольного рынка, высокой конкуренции и ограниченности ресурсов для традиционного маркетинга, инструментарий «обычных» методов продвижения становится практически невостребованным в малом бизнесе ввиду низкой эффективности вложений. Определяется, что низкая доступность и эффективность традиционного маркетинга стимулирует малые компании организовывать партизанский маркетинг, основанный на креативности, инновационности, технологичности и не требующий значительных капитальных затрат. Описываются достоинства, недостатки и особенности партизанского маркетинга на примере В2В рынков. Подчеркивается, что партизанский маркетинг становится перспективным и доступным для малого бизнеса способом привлечения внимания и формирования устойчивого бренда, демонстрации долгосрочной направленности и надежности бизнеса. Выделяются некоторые инструменты партизанского маркетинга и отмечаются примеры их применения. По итогам исследования делаются выводы о глобальном значении партизанского маркетинга в решении задач развития присутствия бренда с локальных рынков до уровня международного бренда, востребованного по всему миру.
this article explores innovative approaches to creating and marketing an international B2B brand for small businesses in the automotive industry. It specifically addresses the strengthening and promotion of a small business brand that represents a niche in the automotive industry, targeting the B2B customer segment (providing services or selling goods to businesses). It is identified that in an oligopolistic market, with high competition and limited resources for traditional marketing, the toolkit of "conventional" promotion methods becomes almost redundant for small businesses due to the low efficiency of investments. It is determined that the low accessibility and effectiveness of traditional marketing encourage small companies to organize guerrilla marketing, based on creativity, innovation, technology, and not requiring significant capital expenditures. The advantages, disadvantages, and characteristics of guerrilla marketing in the context of B2B markets are described. It is emphasized that guerrilla marketing becomes a promising and accessible way for small businesses to attract attention and form a sustainable brand, demonstrating long-term orientation and business reliability. Some tools of guerrilla marketing are highlighted, with examples of their application noted. The study concludes with the global significance of guerrilla marketing in solving the challenges of developing a brand's presence from local markets to the level of an international brand demanded worldwide.
The shift in the start of motherhood as a cause of demographic conflict
Authors: Колтунова Ю.И. , Скок Н.И. , Фишерова Н.Д. 
Published: June 2024

сдвиг старта материнства является крайне актуальной социальной проблемой в условиях современных демографических тенденций. Замечено, что возраст, в котором женщины создают семьи, увеличился. В этом сдвиге женщина видит немало преимуществ. В частности, будучи бездетной она может строить карьеру, создать необходимые материальные и финансовые условия для рождения и воспитания ребенка, получить необходимый жизненный опыт. У данного явления имеются и негативные социальные последствия, которые проявляются в том, что в структуре населения уменьшается количество молодых людей, что приводит к демографическому конфликту (кризису). Указанный конфликт может привести к значимым экономическим и социальным проблемам: увеличение нагрузки на здравоохранение, пенсионное обеспечение, уменьшение числа квалифицированных работников в наиболее перспективных отраслях. В статье представлены результаты социологического исследования, целью которого явилась необходимость определения причин и последствий сдвига старта материнства современными российскими женщинами.
the shift in the start of motherhood is an extremely pressing social problem in the context of modern demographic trends. It has been noticed that the age at which women start families has increased. The woman sees many advantages in this shift. In particular, being childless, she can build a career, create the necessary material and financial conditions for the birth and upbringing of a child, and gain the necessary life experience. This phenomenon also has negative social consequences, which are manifested in the fact that the number of young people in the population structure is decreasing, which leads to a demographic conflict (crisis). This conflict can lead to significant economic and social problems: an increase in the burden on healthcare, pensions, and a decrease in the number of qualified workers in the most promising industries. The article presents the results of a sociological study, the purpose of which was the need to determine the causes and consequences of the shift in the start of motherhood among modern Russian women.
Strategic planning as a tool for increasing the efficiency of regional governance
Authors: Огородник А.А. 
Published: June 2024

статья посвящена анализу процесса стратегического планирования и управления в региональном масштабе. В работе рассматриваются различные подходы к формированию и определению целей, в том числе через законодательные органы, экспертные группы, народное голосование и представителей локальных сообществ. Особое внимание уделяется важности выбора конкретных, реализуемых и не популистских целей, способствующих успешному стратегическому развитию. Автор подчеркивает значимость общественной поддержки в реализации стратегических целей и эффективности управления в условиях неопределенности. Стратегическое планирование и управление представлены как взаимосвязанные процессы, основанные на четком целеполагании и последовательном выполнении ключевых этапов, от выбора цели до её реализации. Сделан вывод о том, что интеграция стратегического планирования на уровне регионов становится ключевым аспектом в политической повестке государства, предоставляя региональным органам власти уникальную возможность укрепить их статус, позволяя перейти от существующей модели работы к модели прогрессивного развития. В контексте экономических систем на региональном уровне, как в теоретическом аспекте, так и в практическом применении, были предприняты лишь начальные шаги в направлении адаптации к стратегическому планированию. До сих пор не создана законченная концепция стратегического планирования на региональном уровне, а теоретические и методологические основы остаются недостаточно разработанными.
the article is devoted to the analysis of the process of strategic planning and management on a regional scale. The work examines various approaches to the formation and determination of goals, including through legislative bodies, expert groups, popular votes and representatives of local communities. Particular attention is paid to the importance of choosing specific, implementable and non-populist goals that contribute to successful strategic development. The author emphasizes the importance of public support in the implementation of strategic goals and management efficiency in conditions of uncertainty. Strategic planning and management are presented as interrelated processes based on clear goal setting and sequential implementation of key stages, from goal selection to its implementation. It is concluded that the integration of strategic planning at the regional level is becoming a key aspect in the political agenda of the state, providing regional authorities with a unique opportunity to strengthen their status, allowing them to move from the existing model of work to a model of progressive development. In the context of economic systems at the regional level, both in theory and in practical application, only initial steps have been taken towards adapting to strategic planning. A complete concept of strategic planning at the regional level has not yet been created, and the theoretical and methodological foundations remain insufficiently developed.
On the question of problems of prevention of the ideology of terrorism, extremism in the information sphere
Authors: Мазуров В.А. , Якушева Т.В. , Стародубцева М.А. 
Published: June 2024

современная международная обстановка характеризуется серьезными изменениями в общественно-политической и духовно-нравственной сферах. Отмечается значительная активизация разведывательно-подрывной и террористической деятельности специальных служб недружественных нашему государству стран и действующих под их контролем международных террористических и экстремистских организаций, внешних и внутренних деструктивных сил. В информационной сфере значительно увеличиваются попытки целенаправленного разложения российского общества, искажение истории государства Российского, распространение чуждых нам духовно-нравственных ценностей, дискредитации нашего государства в глазах мирового сообщества. При этом, особое внимание деструктивных сил в информационном пространстве, уделяется обработке молодежи. Одной из самых главных проблем является повышение роли экстремистских и террористических настроений в массовом сознании общества. В предлагаемой статье представлено криминологическое исследование проблем профилактики деструктивных идеологий в информационной сфере, их негативного влияния на граждан России, уровня осведомленности, отношение современной молодежи к такой информации и разработка предложений по совершенствованию профилактических мероприятий в молодежной среде в информационной сфере. На основе этого анализа, в заключении сформулированы выводы и предложения по совершенствованию профилактики деструктивной идеологии в информационной сфере.
the modern international situation is characterized by serious changes in the socio-political, spiritual and moral spheres. There has been a significant intensification of intelligence, subversive and terrorist activities of special services of countries unfriendly to our state and international terrorist and extremist organizations, external and internal destructive forces operating under their control. In the information sphere, attempts to purposefully decompose Russian society, distort the history of the Russian state, spread spiritual and moral values alien to us, and discredit our state in the eyes of the world community are increasing significantly. At the same time, special attention is paid to the processing of young people by destructive forces in the information space. One of the most important problems is the increasing role of extremist and terrorist sentiments in the mass consciousness of society. This article presents a criminological study of the problems of preventing destructive ideologies in the information sphere, their negative impact on Russian citizens, the level of awareness, the attitude of modern youth to such information and the development of proposals for improving preventive measures among youth in the information sphere. Based on this analysis, conclusions and proposals for improving the prevention of destructive ideology in the information sphere are formulated.
Comparative legal analysis of domestic and foreign legislation in the field of the use of artificial intelligence in the creation of intellectual property objects
Authors: Тесаков Г.Т. 
Published: June 2024

современные темпы развития искусственного интеллекта опережают возможности его правового регулирования. В России развиваются программы, способные создавать аудиовизуальные, текстовые и графические объекты искусства. Высокий уровень исполнения, творческая новизна и вложение рабочих мощностей программы позволяет поставить вопрос о возможности наделения искусственного интеллекта авторскими, смежными или патентными правами. Актуальность выбранной темы обусловлена разницей в подходах к правовому регулированию результатов интеллектуальной деятельности искусственного интеллекта в Российском национальном и международном праве.
the current pace of development of artificial intelligence is ahead of the possibilities of its legal regulation. Programs capable of creating audiovisual, text and graphic art objects are being developed in Russia. The high level of execution, creative novelty and investment of the program's work allows us to raise the question of the possibility of granting artificial intelligence copyright, related or patent rights. The relevance of the chosen topic is due to the difference in approaches to the legal regulation of the results of intellectual activity of artificial intelligence in Russian national and international law.
Problems of achieving the goals of penal legislation in relation to persons convicted of crimes of a terrorist and extremist nature
Authors: Постников М.М. 
Published: June 2024

экстремизм и терроризм приобретает в последнее время все большую опасность и масштаб. Распространение экстремистских идей в учреждениях уголовно-исполнительной системы (далее УИС) фокусируют внимание на проблеме достижения целей уголовно-исполнительного законодательства. Автор подчеркивает, что, оказавшись в местах лишения свободы, лица, осужденные за террористические и экстремистские преступления, не только не отказываются от своих убеждений, но и пытаются распространить деструктивную идеологию на спецконтингент. Обеспечить изоляцию таких лиц от других категорий осужденных невозможно, а меры профилактического характера для предупреждения совершения преступлений не в полной мере эффективны.
extremism and terrorism have recently become increasingly dangerous and widespread. The spread of extremist ideas in institutions of the penal system (hereinafter referred to as penal system) focuses attention on the problem of achieving the goals of penal legislation. The author emphasizes that, once in prison, people convicted of terrorist and extremist crimes not only do not renounce their beliefs, but also try to spread destructive ideology to special populations. It is impossible to ensure the isolation of such persons from other categories of convicts, and preventive measures to prevent the commission of crimes are not fully effective.
Evaluation of the greenhouse gas emissions resulting from waste management practices at the Central Plaza Rattanathibet shopping center: A case study
Authors:   , Srinok Kanokpish 
Published: June 2024

Waste management in shopping center represents a human activity that has the potential to emit greenhouse gases, contributing to climate change. This issue is an urgent and challenging problem that every global organization is paying attention to. This research presents an integrated approach that combines three critical aspects of sustainable waste management in the shopping center: waste composition analysis, greenhouse gas emissions calculation, and an examination of customer and staff attitudes towards waste separation in shopping center. The study conducted a comparison between two waste management scenarios. Scenario 1 represents the current waste management approach in the shopping center, primarily relying on landfilling, while Scenario 2 presents an integrated waste management strategy that includes four waste disposal methods: landfilling, composting, refuse-derived fuel (RDF 5), and recycling.The results indicated that in the year 2022, the shopping center produced a total of 1,967.47 tonnes of waste annually. The investigation revealed the predominant waste compositions in the shopping center, with food waste (39.28%), followed by other waste (24.63%), plastic waste (15.52%), paper and board (10.48%), and glass (5.45%). To assess greenhouse gas emissions, the study adhered to the 2006 IPCC Guidelines for Greenhouse Gas National Inventories. Scenario 1, characterized by landfill-only waste management, resulted in greenhouse gas emissions equivalent to 124.94 tonnes of CO2eq/year. In contrast, scenario 2, which embraced integrated waste management, demonstrated significantly reduced greenhouse gas emissions, equivalent to - 839.37 tonnes of CO2eq/year. The presence of this negative value signifies that the waste management methods in scenario 2 led to a net decrease in greenhouse gas emissions when compared to scenario 1. This reduction was accomplished through the adoption of waste management strategies like RDF 5, composting, and recycling, all of which directly contributed to the decline in greenhouse gas emissions within scenario 2. Moreover, the research findings indicated that both the intention and the perceived ability to control behavior had a favorable influence on waste reduction and segregation. This result was due to respondents expressing their willingness to participate in waste separation and their confidence in their ability to effectively reduce and separate waste. Therefore, promoting waste separation among customers and staff within shopping centers could potentially enhance waste management. The insights gained from this study offer valuable guidance to policymakers in Nonthaburi Municipality as they address climate change and implement strategies to mitigate its effects.
PENGEMBANGAN MEDIA VIDEO ANIMASI PADA PEMBELAJARAN IPA KELAS V SDN 001 PAGARAN TAPAH DARUSSALAM
Authors: Putra Ade , Hasibuan Abdullah Amir Hamzah , Setiawan Agung , Wahyudi Sri 
Published: June 2024

Media pembelajaran menjadi pilihan utama dalam mengajar dan mempercepat proses belajar mengajar dan membantu siswa memahami materi pelajaran. Pada penelitian ini mengembangkan media pembelajaran video animasi pada pembelajaran IPA materi suhu dan kalor. Tujuan penelitian ini untuk mengembangkan media video animasi pada materi suhu dan kalor kelas V sekolah dasar dan mengetahui kelayakan media animasi dalam pembelajaran IPA. Jenis penelitian ini adalah penelitian Research & Development (R&D) dengan menggunakan model ADDIE (Analysis. Design, Development, Implementation, and Evaluation). Penelitian ini melibatkan siswa kelas V SDN 001 Pagaran Tapah Darussalam berjumlah 19 siswa. Pada pengumpulan data menggunakan angket validasi ahli media, angket ahli materi, angket ahli bahasa, angket respon guru, dan angket respon siswa. Berdasarkan hasil validasi menunjukkan ahli media 96%, ahli materi 90%, ahli bahasa 90% yang dikategorikan "sangat valid" dan dapat digunakan dalam proses pembelajaran IPA. Hasil angket respon guru menunjukkan 100% dan angket respon siswa 96,8% dapat disimpulkan bahwa media pembelajaran video animasi berbasis canva pada materi suhu dan kalor kelas V layak digunakan pada pembelajaran IPA.
Programación Fetal asociada a diabetes y obesidad: una revisión sistemática de las consecuencias epigenéticas en el niño
Authors: De Morais Pereira Nathália Vanessa , Postorivo Nauman Jose Vicente 
Published: June 2024

Introduction: fetal programming induced by an adverse intrauterine environment may induce metabolic syndrome in adult offspring. An adverse intrauterine environment can lead to relatively irreversible long-term changes in the organs and metabolism of the fetus, leading to fetal metabolic programming that can lead to metabolic syndrome in future offspring. Fetal epigenetic programming affects changes in gene expression and cell function through epigenetic modifications without altering the nucleotide sequence of DNA. Epigenetic modifications can be conserved relatively stably and transmitted through mitosis and generations, thus inducing the development of metabolic syndrome in adult offspring.
Methods: systematic review protocol of the literature based on the databases PubMed, Cochrane, TripData, Google Scholar, Scielo, Epistemonikos. Following reading and review of the studies on the subject.
Results: risk factors for adverse fetal programming include maternal obesity, diabetes. These factors lead to fetal programming through multiple complex pathways including alterations in organ formation and homeostatic pathways, epigenetic changes.
Conclusion: it is possible to expose through this systematic review through investigations of current findings, the association of exposure to maternal hyperglycemia and obesity during pregnancy with obesity, abnormal glucose tolerance and metabolic syndrome in their children, passed on to their children. generations through fetal epigenetic modification and gene expression activity
Frequency of cervical lesion findings in Papanicolaou smears of women under 30 years of age analyzed in a pathology laboratory in the city of Rosario (Santa Fe)
Authors: Souza Brocker Eduarda , Chiesa Hernán , Blajos Ariel 
Published: June 2024

Introduction: the Papanicolaou smear is a test used to observe the cells of the squamocolumnar junction of the cervical epithelium, with the aim of detecting precancerous cells and preventing progression to cervical cancer. Since its implementation as a population screening method, a decrease in cervical cancer incidence and mortality has been observed.
Objective: to describe the frequency of cervical lesion findings in PAP smears of women under 30 years of age analyzed in an anatomic pathology laboratory in the city of Rosario in the year 2022.
Method: a quantitative, observational, retrospective, cross-sectional, descriptive, retrospective study was carried out on women under 30 years of age attended between January 1 and December 31, 2022 at the anatomic pathology service of the Private Laboratory of Clinical-Surgical Pathology of Rosario. The population consisted of all women aged 18 to 30 years with samples sent during the study period. Data were collected through a secondary source comprising the database with PAP results, both electronic and on paper, the data collected were conformed by age, presence of lesions, adequacy of the sample and type of cellular lesion present.
Results: during the period analyzed 149 studies were reviewed with an overall median age of 26 years, of which 25 samples (16,8 %) presented some type of lesion, being 10 (40 %) HSIL with a median age 24,5 and 15 (60 %) LSIL with a median age 27.
Conclusions: we can conclude with the work performed that, every sixteen women under 30 years of age analyzed, one presents some type of cervical lesion, corresponding predominantly to lesions without risk of malignancy
Artificial Intelligence (AI) and Knowledge-Based Engineering (KBE) in Ship Design: Bridging Tradition and Technology Through ACQUAINT
Authors: Shahzad Tufail , Wang Peng , van Lith Peter , Hoffmans Jacques 
Published: June 2024

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Despite the limited use of artificial intelligence/knowledge-based engineering (AI/KBE) in industries with small series or one-off designs, our study demonstrates the technical feasibility and potential benefits of implementing AI/KBE in ship design processes. This research presents the development of “ACQUAINT,” uniquely designed to address the complexities inherent in bespoke shipbuilding. Central to this module is a robust AI-driven inference engine, integrated seamlessly with AutoCAD through a Python-based interface, facilitating a novel approach in shipbuilding’s detail and production design phases. The module’s capability to generate optimal designs autonomously—grounded in a deep understanding of design rules, constraints, and requirements—substantially reduces the reliance on human interaction. Our initial proof of concept with “ACQUAINT” showcases measurable advancements in ship design accuracy and efficiency, highlighting AI KBE’s transformative impact in shipbuilding and setting a foundation for future research and practical applications.

Keywords
ship design; artificial intelligence; knowledge-based engineering; self-learning system; software development; ACQUAINT; CAD/CAM software; computers in construction; computers in design; modernization; ship structure