bluuebunny/crossref_metadata_2025_split huggingface dataset:
Vector graphics for web lectures: experiences with Adobe Flash 9 and SVG
Authors: Ketterl Markus , Mertens Robert , Vornberger Oliver 
Published: June 2010

PurposeThe purpose of this paper is to is to describe vector graphics for web lectures, focusing on the experiences with Adobe Flash 9 and SVG.Design/methodology/approachThe paper presents experiences made during the development and everyday use of two versions of the lecture‐recording system virtPresenter. The first of these versions is based on SVG, while the second is based on Adobe Flex2 (Flash 9) technology. The paper points out the advantages vector graphics can bring for web lectures and briefly presents a hypermedia navigation interface for web lectures that is based on SVG. The paper also compares the formats Flash and SVG and concludes with describing changes in workflows for administrators and users that have become possible with Flash.FindingsVector graphics are an ideal content format for slide‐based lecture recordings. File sizes can be kept small and graphics can be displayed in superior quality. Information about text and slide objects is stored symbolically, which allows texts to be searched and objects on slides to be used interactively, for example, for navigation purposes. The use of vector graphics for web lectures is, however, a trend that has begun only recently. A major reason for this is that multiple media formats have to be combined in order to replay video and slides.Originality/valueThe paper offers in insight into vector graphics as an ideal content format for slide‐based lecture recordings.
Authoring multimedia learning material using open standards and free software
Authors: González Téllez Alberto 
Published: June 2010

PurposeThe purpose of this paper is to describe the case of synchronized multimedia presentations.Design/methodology/approachThe proposal is based on SMIL as composition language. Particularly, the paper reuses and customizes the SMIL template used by INRIA on their technical presentations. It also proposes a set of free tools to produce presentation content and design focusing on RealPlayer as delivery client. The integration in this e‐learning platform of multimedia compositions developed following the proposed technique is also presented.FindingsTechnological support to learning and teaching has become widespread due to computers and internet ubiquity. Particularly e‐learning platforms permit the any‐time‐and‐any‐place distribution of interactive multimedia learning materials. There are commercial tools available to author this kind of content, usually based on proprietary formats. This option has some drawbacks like license cost and software company dependency. To use open data standards and free software is an alternative without these inconveniences but available authoring tools are commonly less productive. This shortcoming is certainly important to non‐technical authors and it could be solved by open source collaboration.Originality/valueThe paper presents multimedia learning material using open standards and free software.
E‐learning activity‐based material recommendation system
Authors: Liu Feng‐jung , Shih Bai‐jiun 
Published: June 2010

PurposeComputer based systems have great potential for delivering learning material. However, problems are encountered, such as: difficulty of Learning resource sharing, high redundancy of learning material, and deficiecy of the course brief. In order to solve these problems, this paper aims to propose an automatic inquiring system for learning materials which, utilize the data‐sharing and fast searching properties of the Lightweight Directory Access Protocol (LDAP) and JAVA Architecture for XML Binding (JAXB).Design/methodology/approachThe paper describes an application to utilize the techniques of LDAP and JAXB to reduce the load of search engines and the complexity of content parsing. Additionally, through analyzing the logs of learners' learning behaviors, the likely keywords and the association among the learning course contents is ascertained. The integration of metadata of the learning materials in different platforms and maintenance in the LDAP server is specified.FindingsAs a general search engine, learners can search contents by using multiple keywords concurrently. The system also allows learners to query by content creator, topic, content body and keywords to narrow the scope of materials.Originality/valueTeachers can use this system more effectively in their education process to help them collect, process, digest and analyze information.
Educational presentation systems: a workflow‐oriented survey and technical discussion
Authors: Turban Georg 
Published: June 2010

PurposeWithin the last few years, a couple of presentation systems have been developed for assisting higher education. This article aims to provides an overview of available systems and highlight differences regarding their individual intention and technical approaches.Design/methodology/approachThe article consists of a comprehensive system and literature review and provides a taxonomy. Famous systems are categorized and discussed including their individual approaches.FindingsThe advantages and disadvantages of different approaches are presented. The discussion provides readers also with information relevant for rating systems according their personal needs.Research limitations/implicationsThe categorization for presentation systems can be extended and applied for the categorization of audience response systems.Practical implicationsA source of information that assists users while they choose an appropriate existing presentation system and developers while they design new ones.Originality/valueThis article presents a workflow‐oriented taxonomy for educational presentation systems which is used to analyze several systems. In addition, the different underlying conceptual and technical approaches of different systems are discussed in this work. The provided information is useful for users and developers of such systems.
Enhancing mobile coupon redemption in fast food campaigns
Authors: Banerjee Sy , Yancey Scott 
Published: June 2010

PurposeThe purpose of this paper is to illustrate how managers can strategize different aspects of mobile coupon promotions to enhance their redemption rates.Design/methodology/approachA secondary dataset of campaign designs and responses were provided by a Midwestern mobile marketing firm. The data were further analyzed using analysis of variance and mean comparisons.FindingsConsumers are more responsive to coupon designs which are congruent with the nature of the product. For utilitarian products, they respond more to “smarter” deals with dollar or percent off, and for hedonic products, they respond more to the timing of receiving the message.Practical implicationsMarketers need to better understand local customer demographic profiles to be able to identify their lifestyle – convenient timings, needs, and cravings, so that coupons can be accordingly designed.Originality/valueThis paper examines behavioral data in a new (mobile) medium of direct marketing, which allows the authors to capture data across a wider range of physical situations than traditional media, adding more richness and validity to the findings of the paper.
Creativity chains and playing in the crossfire on the video‐sharing site YouTube
Authors: Boulaire Christèle , Hervet Guillaume , Graf Raoul 
Published: June 2010

PurposeThe purpose of this paper is to analyse how individual creativity of internet users is expressed in the production of online music videos and how the creative dynamic among amateur internet video producers can be characterized.Design/methodology/approachThe researchers became readers and authors in the aim of providing the academic community with a scholarly narrative of creative YouTube video production. To develop their narrative, they explored the narrative woods that have grown up on the other side of the monitor screen in the form of videos inspired by one song.FindingsThe collective creative force is shown not to be expressed merely through the semantic and non‐semantic montages that make internet users into postmodern tinkerers, but also through such mechanisms as imitation, diversification and ornamentation. This force and these mechanisms give rise to chains that link and connect individual minds, imaginations, interests, enthusiasms, talents, abilities and skills.Practical implicationsAs part of a relationship, or even a “conversation” to be initiated, sustained, and maintained on behalf of an industry organization, or brand with its consumers, the authors believe that the way to deal with digital participatory culture and the creative force manifested in innovation communities is to capitalize on these creative chains as judiciously as possible.Originality/valueThe authors suggest that this process should be part of a high‐impact interactive marketing strategy likely to promote (self‐) enchantment and foster loyalty among community members through (self‐) enchantment, particularly via the coproduction of a story, with community members creating the scripts.
Gender differences in using mobile data services: utilitarian and hedonic value approaches
Authors: Yang Kiseol , Lee Hyun‐Joo 
Published: June 2010

PurposeThe purpose of this paper is to examine how consumers differ by gender in terms of the values sought from mobile data services.Design/methodology/approachThe technology acceptance model (TAM) and utilitarian and hedonic value were employed to examine the differences in mobile data services usage. A total of 200 respondents participated in an online survey. Of the sample, 116 participants were female and 84 participants were male. Multiple group structural equation modeling analysis was used to examine gender differences in using mobile data services.FindingsThe findings indicated that the effect of hedonic value was stronger in the female group than the male group. Utilitarian value was a significant driving value in using mobile data services in the male group and showed a stronger effect for the male group than the female group. The results supported that the effects of hedonic value and utilitarian value on using mobile data services generated different mobile data services usages across the gender groups.Research limitations/implicationsThe results suggest that mobile data services can be gendered in terms of utilitarian value and hedonic value. The task‐oriented utilitarian value of mobile data services can be classified as preferred by males and the communicative and hedonic aspect of mobile data services can be classified as preferred by females.Originality/valueThe paper contributes to determining driving value in using mobile data services sought by each gender and the results provide insights for mobile marketers to use in successfully positioning mobile data services into targeted markets.
Integrating management and marketing strategies at heritage sites
Authors: Fullerton Leanne , McGettigan Kathleen , Stephens Simon 
Published: June 2010

PurposeThis paper aims to examine the integration of management and marketing practices at heritage sites in Ireland.Design/methodology/approachThe research process involved: phase one, a survey of 224 heritage attractions in Ireland and phase two, semi‐structured interviews with the six organizations that represent the heritage sector on the island of Ireland.FindingsThe findings suggest that market research and marketing communication are vital in achieving a balance between targeting cultural tourists and tourists with no specific interest in heritage.Research limitations/implicationsThe study has the restriction of being limited to the Irish case. However, these findings provide scope for further investigation, namely extending to other destinations and to sites which use different techniques.Originality/valueA combined commitment to visitor research by the individual heritage sites could provide information to the representative organizations to facilitate target marketing and improved onsite management. However, a change of mindset is required among heritage practitioners in Ireland regarding the use of marketing and the implications for onsite management. The authors propose that this is achievable through education linked to the study of models of best practice.
The role of heritage tourism in the Shetland Islands
Authors: Leask Anna , Rihova Ivana 
Published: June 2010

PurposeThis paper aims to determine the role of heritage tourism in Shetland Island destination development and how this links to tourism public policy in island communities.Design/methodology/approachThe study is conducted in the Shetland Islands, located off the north coast of Scotland, UK. Descriptive and inductive approaches are utilized to enable the researchers to recognize multiple social structures and draw conclusions from observations and specific information. Primary research focuses on semi‐structured interviews with key informants. Data is analyzed via a mix of content analysis and interpretation of the responses through a connected narrative approach.FindingsSeasonality is a key feature of Shetland Island tourism, alongside other key limitations to growth including transport links and climatic conditions. Potential conflicts exist between tourism stakeholders and their perceptions of the effectiveness of the heritage tourism public policy in Shetland, though overall stakeholder collaboration succeeds in enhancing heritage conservation and development.Practical implicationsWhile the findings relate specifically to the Shetland Islands, the general conclusions offer an example of best practice concerning tourism public policy for heritage‐focused tourism in island communities, which could be used in comparable destinations.Originality/valueThe choice of the Shetland Islands as an example of a cold water island destination offers the opportunity to extend existing research and examine how the community of Shetland embraces the opportunities afforded by tourism as an alternative to traditional industries.
Developing sustainable tourism: managers' assessment of Jamaica's ten‐year master plan
Authors: Kennett‐Hensel Pamela A. , Sneath Julie Z. , Hensel Paul J. 
Published: June 2010

PurposeThe study aims to examine Jamaican managers' perceptions of the ten‐year master plan (2000) for tourism sustainability and its effectiveness in achieving inclusive, community‐based development and growth. The research seeks to determine how much progress has been made and discusses implications for the Jamaican tourism industry.Design/methodology/approachAn online survey containing 16 open‐ and close‐ended questions was sent to 540 Jamaican managers and executives; 99 surveys were completed and used for analysis.FindingsThe findings indicate Jamaica's ten‐year master plan has the correct focus. The goals of the plan are viewed as important. Goals related to heritage‐based tourism and infrastructure improvements and accessibility are perceived as successfully developed. Weaknesses appear in the implementation and development of community‐based, inclusive tourism and environmentally sustainable tourism. Some significant differences between those employed in tourism/hospitality and those employed in other industries are discussed.Research limitations/implicationsThe results may not be generalizable across all socio‐economic strata since survey participants are limited to educated business professionals. However, their inclusion – or lack thereof – in decisions that could help achieve the plan's goals, suggests deficiencies in implementation that may be valid across social strata and destinations.Originality/valueThis study examines managers' assessments of hard and soft targets for a sustainable tourism industry. Using a community‐based approach to planning and development, the researchers explore opportunities to enhance tourism growth and sustainability.
Repositioning Malta as a cultural heritage destination
Authors: Foxell Emilio , de Trafford Aloisia 
Published: June 2010

PurposeThis paper aims to examine how Malta seeks to reposition itself as a “cultural heritage” tourist destination. After pursuing an expansion in its tourist industry in the 1970s, by the 1990s a sense of crisis prevails, due to the realization that irreversible environmental degradation is damaging the islands with regard to both the cultural heritage and ecological environment. This case study of Malta focuses on the conditions that prompt a policy of environmental intervention. The paper shows how a policy of change results from three main factors: pressures brought from various stakeholders, the availability of funding, and a sense that failure to act will have serious detrimental consequences.Design/methodology/approachThe paper gives an account of recent historical background to explain the case of Malta's tourism. Governmental policy documents, press articles, promotional tourist literature, interviews with experts, and relevant stakeholders in the cultural and educational sphere form the basis for the authors' interpretation.FindingsGovernmental policy of investment in the environment is subject to resistance to change due to inertia, the costs of intervention and opposition from entrenched business interests. The role of opinion leaders, pressure groups and of volunteer‐run environmental NGOs is critical in exerting pressure on the government to adopt a policy of intervention to safeguard the environment and heritage as well as providing expertise and constituting agencies to whom the government can entrust the implementation of environmental projects.Originality/valueThe case of Malta as a small nation state offers indications that are not easily transferable but which shows the role of different stakeholders in the implementation of a policy of change.
Viable social enterprise: an evaluation of business support to social enterprises
Authors: Hines Frances 
Published: June 2010

PurposeTo identify the challenges faced by UK social enterprises in their attempts to develop the kind of support needed to achieve their social, economic and environmental objectives.Design/methodology/approachThe history of social enterprise development in the UK is traced, focusing on some of the key problems of definition and complexity within the social enterprise sector. Examines some of the current problems facing social enterprises in terms of the provision of business support. Reports the results of a survey of 28 key informants working in 30 social enterprises (20 drawn from Triodos Bank’s client list, 10 non‐Tiodos Bank clients) to gather data relating to: business profile; technical profile; business support; evaluation of business support; and the role of social businesses in the UK and the quality and level of support available to the sector. Includes results for five organizations from two specific industry sectors for more detailed research (electrical and electronic waste refurbishment sector, care sector).FindingsThe results indicated that the current needs of social enterprises are not being met by the current provision for such organizations since such provision fails to address the strategic tension that exists between social and business purpose. Concludes with recommendation for providers of business support and advice to the social enterprise sector.Research limitations/implicationsThe sample was skewed towards organic related businesses (farming, wholesale/retailing of organic products) and fewer care‐related businesses than anticipated from national statistics were included.Originality/valueProvides important results based on research commissioned by Triodos Bank, an ethical and social bank that lends to social enterprises across the UK.
Shaping the balanced scorecard for use in UK social enterprises
Authors: Somers Ali B. 
Published: June 2010

PurposeTo develop and apply the social enterprise balanced scorecard (SEBS) as an amended balanced scorecard technique for use evaluating UK social enterprises.Design/methodology/approachThe study involved exploring the potential mainstream application of the balanced scorecard in UK social enterprises to learn how this process show the ways in which social enterprises can develop, and implement and track the performance of their socially driven strategies. Describes the development of an SEBS and its testing by 12 social enterprises in a pilot training programme (August 2004‐December 2004).FindingsThe results indicated that the SEBS had changed participant views about their organizations in terms of: increased employee understanding about their organization as a business; the usefulness as a business planning tool for social enterprises; the natural fit of the SEBS alongside the existing UK quality accreditation scheme of Investors In People; the power of the SEBS to be an effective means to engage staff and team members as an early‐warning system for potential problems; helping to redress the balance between purely financial gains and social purpose; and providing focus, clarity, and the ability to remove non‐essential detail from strategic planning. Concludes that: Kaplan and Norton’s balanced scorecard is capable of being adapted to suit social enterprises; positive outcomes include creating a common language through which social entrepreneurs can share and compare experience, even if they operate in different industries; and the application of the SEBS can enable organizations to become better businesses, while demonstrating social value added to stakeholders.Originality/valueReveals the benefits of extending the balanced scorecard approach to the evaluation of social enterprises.
Exploring the meaning(s) of sustainability for community‐based social entrepreneurs
Authors: Wallace Barbra 
Published: June 2010

PurposeTo explore the meaning of sustainability from the perspective of community‐based social entrepreneurs (CBSE) on an estate in East London, UK, and enable local practitioners to express their views, and where appropriate, to challenge the values, cultural norms and underlying assumptions involved.Design/methodology/approachThe study focused on an area of London that has been trapped in a spiral of decline for several decades and has been targeted for regeneration and renewal by the UK government. Describes the application collaborative inquiry and storytelling as research approaches to gather data from four social enterprise practitioners, where the techniques were chosen to be qualitative and allow the voices of informants to be heard, and their meanings and interpretations to be articulated. Addressed the following issues: what social entrepreneurs mean when they talk about sustainability( whether these meanings differ from the dominant discourse of sustainability contained in social enterprise policy and strategy publications; how sustainability is achieved by CBSE; what the barriers to achieving sustainability are; and whether sustainability is constrained by environmental context.FindingsThe findings indicated that the social enterprise meta‐narrative has followed orthodox business and embraced the values and ethos of the corporate sector (competitiveness, profit maximisation), while social enterprise is seen as an organizational hybrid with social and business goals. Concludes that the small number of social enterprises that have achieved financial sustainability from trading are included in the dominant discourse, but the majority of social enterprises, especially those engaged in community development and those located in areas of disadvantage, are not, and are unlikely ever to be, financially sustainable.Originality/valueProvides a realistic assessment of the sustainability of social enterprises in areas of social and economic deprivation.