bluuebunny/crossref_metadata_2025_split huggingface dataset:
Using qualitative methodologies to understand behaviour change
Authors: Logie‐MacIver Liz , Piacentini Maria , Eadie Douglas 
Published: December 2011

PurposeThe purpose of this paper is to explore the use of qualitative approaches to add depth and insight to understanding concerning the issues involved when consumers try to make changes in their behaviour. The context of this study is people trying to make and sustain changes to their dietary behaviour. Taking Prochaska and Di Clemente's Stages of Change model as the starting point, this paper marks a departure from other work in the behavioural change area in so far as a qualitative approach is adopted rather than a quantitative perspective.Design/methodology/approachThis study was longitudinal in design and the data presented concern groups of people who were categorized as belonging to stages of change and who followed a similar stage of change pattern over a period of 18 months (according to the Stage of Change algorithm described by Curryet al.).FindingsBy examining peoples' behaviour changes in depth, the similarities and differences in their attitudes and motivations are revealed in terms of their dietary behaviour change and maintenance of change. This provides a more refined understanding of how people make changes and maintain them over time.Research limitations/implicationsWhile focusing only on a small number of people, the weaknesses of the Stages of Change model is demonstrated and how qualitative research approaches can be used to add depth and meaning to quantitative methodologies popular in the social marketing domain.Originality/valueThis paper demonstrates that the Stages of Change model has value in categorizing people into stages of change and measuring these changes over time but is limited in its ability to develop understanding of the lived experience of trying to change behaviour.
What went wrong? Franchisors and franchisees disclose the causes of conflict in franchising
Authors: Frazer Lorelle , Weaven Scott , Giddings Jeff , Grace Debra 
Published: December 2011

PurposeThe rapid growth of the Australian franchising sector since the 1980s has been accompanied by tension, conflict and disputation, causing concern for regulatory bodies. However, little is currently known about the antecedents of conflict in franchising, thus, the purpose of this paper is to address this deficiency by exploring the antecedent factors associated with conflict in this domain.Design/methodology/approachA series of 11 multiple case studies, involving 30 protocol discussions with franchisors and franchisees, was undertaken across a variety of franchise systems in order to explore the topic and to refine the research question and develop hypotheses for the next stage of the research.FindingsA number of themes emerged from the qualitative investigation which led to the development of 12 research propositions that include constructs such as expectations confirmation, trust, openness, perceived support and relationship satisfaction in attempting to explain the antecedent causes of conflict in franchising.Research limitations/implicationsThe qualitative nature of this research has provided rich information that will inform future confirmatory research via quantitative methods through hypotheses testing. Thus, the findings provide a solid framework for future investigations in this important research domain.Originality/valueThe contribution of this research is significant in that it provides unique knowledge regarding the complex issues surrounding conflict in franchising. Furthermore, it informs future research with regards to the dynamics of conflict in this area.
A comparative study of Chinese and US consumers' attitudes toward advertising regulation
Authors: Gao Zhihong , Zhang Hongxia 
Published: December 2011

PurposeThe purpose of this paper is to investigate consumer attitudes toward advertising regulation in local contexts.Design/methodology/approachA survey was carried out of 211 Chinese consumers and 205 US consumers.FindingsIt was found that the two samples converge in their views on free commercial speech, self‐regulation, and regulation by market forces. Yet, the Chinese are more likely than their US counterparts to support government regulation, endorse legal ban on strong sexual and indecent content, and favor rigorous advertising regulation. The females of both countries are more enthusiastic than their male counterparts about regulating strong sexual images in advertising and requiring advertising to promote positive values. Both countries witness considerable generational gaps, as the older respondents are more conservative in their views and more likely to support rigorous regulation of advertising.Originality/valueThe paper is the first to systematically survey consumers' attitudes toward advertising regulation.
Xpressions of generation Y: perceptions of the mobile phone service industry in Pakistan
Authors: Rahman Salma , Azhar Sarwar 
Published: December 2011

PurposeThe purpose of this paper is to verify the consumer preference and choice behavior; also determine the speculative low loyalty behavior of consumers belonging to generation Y sub segment – adults (age 19‐28) and their perceptions regarding various brands.Design/methodology/approachData were collected from 100 university students in Pakistan belonging to the age group 19‐28 years old. The research was concentrated in the mobile phone service sector. Data analysis was conducted using statistical analysis software SPSS.FindingsThe results indicate that stated preference set and actual choice behavior are dissimilar. The generation Y adults sub group contra‐indicates loyalty characteristics as high in a developing market context against the established wisdom of low loyalty found in developed countries. The perceptual maps of brands indicate no distinct personality characteristics necessitating marketers to rethink their strategies in this service industry. Finally, this research reconciles the gap between loyalty, stated preference and distinctiveness of brand personalities.Research limitations/implicationsOne limitation pertains to the target segment of 19‐28 years old. Future research could be expanded to other demographic segments and use other products and brands.Originality/valueThe major contribution of this paper is that it will advance theory regarding generation‐based characteristics to a less developed economy context by verifying theoretical proposition with regard to brand preferences and revealed brand choices. Second, marketers would be able to focus their promotions keeping in mind the perception and loyalty factors.
Export problems experienced by high‐ and low‐performing manufacturing companies
Authors: Haluk Köksal Mehmet , Kettaneh Tarek 
Published: December 2011

PurposeThe purpose of this paper is to examine the perception of export problems differentiating high‐performing export manufacturing companies from low‐performing ones in the context of two developing countries: Turkey and Lebanon.Design/methodology/approachThe paper focuses on the above objectives and aims at shedding light on them by testing some hypotheses. A structured questionnaire was applied to 144 Turkish companies and 71 Lebanese companies through the mail. The response rate was 20 percent for the Turkish sample and 23 percent for the Lebanese.FindingsSome differences were identified between high‐ and low‐performing Turkish and Lebanese manufacturing companies regarding the perception of export problems. The differences were grouped and discussed under internal and external export problems. Highlighted effects of such internal export problems were insufficient production capacity, packaging, and exporting being difficult and costly; and external problems were the imposition of high‐tariff/non‐tariff barriers by foreign countries.Originality/valueWhilst some of the literature has focused on company export barriers, there is a lack of studies investigating the effects of those problems on export performance, especially in developing countries. It is hoped that the paper's findings will help managers and policy makers to improve company and, thereby, country performance.
The interaction effect of country‐of‐origin, brand equity and purchase involvement on consumer purchase intentions of clothing labels
Authors: Parkvithee Narissara , Miranda Mario J. 
Published: December 2011

PurposeThis study, conducted in Thailand, aims to examine the effect of interaction of country‐of‐origin (COO), brand equity and product purchase involvement on consumers' evaluation and purchase preference of Thai brands of fashion apparel made in three nominated Asian countries of varying levels of manufacturing competence.Design/methodology/approachData from a field survey were analyzed through a 2×2×3 factorial design and the influence of a particular factor over the others in specific scenarios was observed.FindingsThis study suggests that if low purchase involvement apparel with high brand equity is sourced from a country‐of‐origin of low perceived competence, the superior reputation of the brand encourages consumer partiality to the apparel's quality and purchase inclination. However, this study has evidenced that a brand of modest equity sourced from the under‐developed economy is capable of getting greater consumer support for its higher end fashion products than for its standard apparel.Practical implicationsThat consumers are comfortable with the quality of high‐end fashion items sourced from lesser developed countries suggests that low equity brands ought not to feel discouraged to enter the high end of the fashion market particularly if they can offer a price advantage and promise of guaranteed quality.Research limitations/implicationsA more expansive paper would allow for analysis of interaction effects of additional combinations of country's competence, brand equity and purchase involvement on consumers' evaluation and purchase preference.Originality/valueThis study informs brand owners of consumer expectations of high and low complexity products, made in countries of differing manufacturing competencies, to deliver desired level of performances.
Predicting young Chinese consumers' mobile viral attitudes, intents and behavior
Authors: “Chris” Yang Hongwei , Liu Hui , Zhou Liuning 
Published: December 2011

PurposeThe purpose of this paper is to integrate the Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM) and Palka et al.'s model to predict young Chinese consumers' mobile viral attitudes, intents and behavior.Design/methodology/approachA paper survey was administered to 835 college students in Beijing, Shanghai, Kunming, and Liuzhou in summer and fall, 2010. The data were subject to statistic analyses including Pearson correlation, structural equation modeling, and backward regression with SPSS and AMOS.FindingsThe SEM model testing results confirmed the chain of young Chinese consumers' viral attitudes to intents to actual behavior. Subjective norm, perceived cost and pleasure were significant predictors of their viral attitudes. Their viral attitudes, perceived utility and subjective norm predicted their intent to pass along entertaining electronic messages. Their intent to forward useful electronic messages was determined by their viral attitudes, perceived utility and market mavenism. Their viral attitudes, intents and market mavenism predicted their mobile viral behavior.Practical implicationsIt pays to foster Chinese consumers' favorable attitudes toward mobile viral marketing. It is advisable to know both target consumers and their associates very well. It is recommended to convince Chinese consumers that their friends and relatives can benefit greatly from viral content forwarding. Mobile messages with entertaining, useful, relevant and self‐involved values can go viral more easily.Originality/valueThe paper is probably the first study the integration of the TPB, TAM and Palka et al.'s model to predict Chinese consumers' mobile viral attitudes, intents and behavior.
Certainty, risk and knowledge in the satisfaction‐purchase intention relationship in a new product experiment
Authors: Huy Tuu Ho , Ottar Olsen Svein 
Published: December 2011

PurposeThe purpose of this paper is to examine the roles of perceived certainty, manipulated risk and knowledge in the satisfaction‐purchase intention relationship in the context of a new product evaluation.Design/methodology/approachThis study uses a 2×2 factorial design with 120 participants and a combination of methods to test hypotheses.FindingsThe respondents of low‐risk as well as high‐knowledge groups report a higher purchase intention. Interestingly, the movement from satisfaction to purchase intention is higher among respondents with higher certainty, and among respondents in low‐risk as well as high‐knowledge groups. In particular, this study finds a positive interaction effect between manipulated knowledge and manipulated risk on the satisfaction‐purchase intention relationship.Research limitations/implicationsAs with most experiments, this study has low external validity. Thus, future studies should use different products/brands tested among a wider range of consumers and in more realistic user situations. Both product risk and consumer knowledge are multidimensional constructs, thus, it will be interesting for future studies to manipulate different facets of those constructs (e.g. financial risk, procedural knowledge).Practical implicationsThe authors' findings suggest that managers should be aware of satisfaction strength (e.g. confidence and knowledge) and risk in their estimations of purchase intention based on satisfaction measurement. Marketing strategies that reduce consumers' risks, consolidate their confidence and educate them with relevant knowledge may be effective strategies to increase their purchase intentions, especially towards new products.Originality/valueThis study contributes to the literature by simultaneously examining the roles of perceived certainty, manipulated risk and knowledge within a satisfaction‐purchase intention relationship. It also contributes by providing empirical evidence supporting an interaction between knowledge and risk affecting the satisfaction‐purchase intention relationship. Finally, it uses a controlled experiment in the context of a new product evaluation to confirm the causal effects.
Marketing effectiveness and its precursors
Authors: Trong Tuan Luu 
Published: December 2011

PurposeThe purpose of this paper is to analyze the linkages between leadership, organisational trust, and marketing effectiveness, in service businesses within three service categories (health care, hotel, and resort) in Vietnam.Design/methodology/approachThe research utilizes ANOVAs and structural equation model.FindingsThe findings revealed that transactional leadership is associated with calculus‐based trust. Transformational leadership, on the other hand, cultivates knowledge‐based trust and identity‐based trust, which in turn positively influence marketing effectiveness. A direct relationship between transformational leadership and marketing effectiveness is also examined.Originality/valueThe research offers insight into the role that leadership and trust play in determining marketing effectiveness in service businesses in Vietnam.
The effect of service interaction orientation on customer satisfaction and behavioral intention
Authors: Liang Rong‐Da , Zhang Jun‐Shu 
Published: December 2011

PurposeThe purpose of this paper is to investigate the relationships among interaction orientation, customer satisfaction and behavioral intentions across firms in the hospitality industry.Design/methodology/approachA self‐administered survey was conducted with a convenience sample of 628 full‐service seafood restaurants.FindingsThe empirical results indicate that interaction orientation has positive influences on customer satisfaction in first‐time and frequent diners; interaction orientation positively affects behavioral intentions in frequent diners; and customer satisfaction positively affects behavioral intentions in first‐time and frequent diners. In addition, customer satisfaction is a mediator between interaction orientation and behavioral intentions.Research limitations/implicationsThe research target of full‐service seafood restaurants limits the generalizability of the findings to a wider population.Originality/valueIn addition to insights on how restaurant promotion strategies should fit the needs of individuals with different dining frequencies, the paper offers other ideas to enhance the dining experience.
Improving housing with care choices for older people: the PSSRU evaluation of extra care housing
Authors: Darton Robin , Bäumker Theresia , Callaghan Lisa , Netten Ann 
Published: December 2011

PurposeThis paper describes an evaluation of 19 extra care schemes allocated funding from the Extra Care Housing Fund.Design/methodology/approachInterviewers collected information about the expectations and experiences of 1,182 new residents, and demographic and care needs information for those who received a care assessment (817 individuals) to correspond to previous surveys of care homes. Follow‐up information was collected at six, 18 and 30 months. Comprehensive costs were estimated for individuals based on capital costs, care and support costs and living expenses.FindingsEntrants to extra care were much less physically and cognitively impaired, on average, than entrants to care homes, although residents in several schemes had high levels of physical disability. Overall, residents appeared to have made a positive choice to live in a more supportive and social environment (“pull” factors) rather than responding to a crisis (“push” factors). Outcomes, in terms of physical and cognitive functioning, for residents with similar characteristics to care home residents were better, and costs were no higher, while mortality rates were lower.Research limitations/implicationsOutcomes could not be measured for those who dropped out, and residents with deteriorating mental health were more likely to drop out.Practical implicationsExtra care can provide a positive option for people planning ahead, but appears to be less suitable for crisis moves. Further work is needed on supporting those who are more dependent.Social implicationsTo encourage downsizing, extra care needs to be sufficiently attractive to those making a lifestyle choice.Originality/valueThis was the first major study of costs and outcomes in extra care housing.
Peter Drucker: modern day Aristotle for the business community
Authors: Kurzynski Marcia 
Published: December 2011

PurposeCurrent headlines depicting the billion dollar government bailouts of some of the world's largest business corporations suggest that a new paradigm of management is needed. This paper seeks to propose that the management theory of Peter F. Drucker and certain Aristotelian concepts, expressed in the Nicomachean Ethics and Politics, are applicable to the business community today.Design/methodology/approachDrucker's management philosophy is synthesized with the moral philosophy of Aristotle to suggest a practical management framework for contemporary business practitioners. In providing a virtue‐based moral framework for management grounded in a concern for character, communal well‐being, and ultimate purpose, the paper argues that Drucker's Aristotelian style of business management provides a viable, virtue‐based management theory that contemporary managers should be able to embrace.FindingsDrucker has been regarded as one of the most influential management thinkers of the twentieth century. The author suggests that, given the current level of morality shown in the behaviour of business people today – business leaders in particular – what is needed is a change in managerial perspective. A change from the prevailing concern with one's own well‐being – how much one has, or can get for one's self – to include a concern for the well‐being of others. The author proposes that Drucker's management philosophy, which reflects Aristotelian matters of character, community and telos, though formulated many years ago, provides a framework for improving managerial behaviour today.Research limitations/implicationsDrucker's pragmatic business commentary and advice reveal a deep understanding of the complexity of the business world and the realities of business from the perspective of the business person, and yet does not reject the over‐riding moral principles of integrity, community and achievement that serve as the foundation for society.Originality/valueThe paper offers a business relevant virtue‐based perspective that, in this author's opinion, is more than adequate for a renewed vision of management in the twenty‐first century.
Deriving consensus rankings via multicriteria decision making methodology
Authors: Poh Ai Ling Amy , Nasir Saludin Mohamad , Mukaidono Masao 
Published: December 2011

PurposeThis paper seeks to take a cautionary stance to the impact of the marketing mix on customer satisfaction, via a case study deriving consensus rankings for benchmarking on selected retail stores in Malaysia.Design/methodology/approachThe ELECTRE I model is used in deriving consensus rankings via multicriteria decision making method for benchmarking base on the marketing mix model 4P's. Descriptive analysis is used to analyze best practice among the four marketing tactics.FindingsOutranking methods in consequence constitute a strong base on which to found the entire structure of the behavioral theory of benchmarking applied to development of marketing strategy.Research limitations/implicationsThis study looks only at a limited part of the puzzle of how consumer satisfaction translates into behavioral outcomes.Practical implicationsThe study provides managers with guidance on how to generate a rough outline of potential marketing activities that can be used to take advantage of capabilities and convert weaknesses and threats.Originality/valueThe paper interestingly portrays the effective usage of multicriteria decision‐making and ranking method to help marketing managers predict their marketing trends.
New marketing definition: a future agenda for low cost carrier airlines in Indonesia
Authors: Fernando Yudi , Mat Saad Norizan , Sabri Haron Mahmod 
Published: December 2011

PurposeA new marketing definition was issued by AMA in 2007. However, the new definition has argued that marketing covers a set of activities that guide organizations to achieve their business objectives. Perhaps, exploring the new insight of service practitioners would enhance the understanding of how the new marketing definition is universally applicable, especially in a developing country. This paper seeks to focus on the issues.Design/methodology/approachThe qualitative research was conducted on a sample of managers who worked in a low‐cost carrier (LCC) airline. Four managers of ten LCCs agreed to participate in the study. The interviewees had to comment on their business challenges and current practices. The researcher then classified the interviewees' comments and opinions into sub‐topics.FindingsThere are some future agenda and implications for practitioner and service marketing researchers to develop service quality in the Indonesian LCC industry. The factors are corporate image, employees' capabilities, and a strong bonding with reliable suppliers.Practical implicationsIn the LCC industry, the combination of internal and external supplier capabilities to deliver service quality is a business strategy to gain service breakthroughs.Originality/valueThis is preliminary investigation to identify a new research agenda in service marketing and to improve the quality of LCC service in Indonesia.