bluuebunny/crossref_metadata_2025_split huggingface dataset:
Shaping the body and technology
Authors: Buchanan‐Oliver Margo , Cruz Angela , Schroeder Jonathan E. 
Published: May 2010

PurposeThis paper aims to provide a theoretical analysis of contemporary brand communication for technology products, focused on how the human body functions as a metaphorical and communicative device, to shed insight into how technological brands make their products understandable, tangible, and attractive in interesting ways.Design/methodology/approachAn interdisciplinary conceptual review and analysis focuses on issues of metaphor and the body in marketing research and social theory. This analysis is discussed and applied to the communication of technological brands.FindingsThe paper argues that to successfully communicate technological brands requires interdisciplinary insights in order to understand consumption contexts. It proposes an analytic framework for practice and research focused on visual communication for technology brands and products, and demonstrates how advertising both creates and contributes to culture.Research limitations/implicationsResearchers need to understand that a sole focus on the advertising system needs to be supplemented by an understanding of how the symbol of the body in technology advertisements is reflective and productive of meaning in socio‐cultural discourse.Originality/valueBrand researchers need to add to the prevailing advertising as persuasion model to encompass representation and culture in brand communications. The paper contributes to understanding how basic visual forms, such as the human body, are employed in technology product marketing. It challenges marketers and researchers to broaden their conception of branding and marketing communications to one more consistent with an image economy.
Alternative explanations of online repurchasing behavioral intentions
Authors: Ha Hong‐Youl , Muthaly Siva K. , Akamavi Raphaël K. 
Published: May 2010

PurposeThis study sets out to employ a cross‐cultural perspective to explore alternative explanations in the development of the online repurchase intentions model.Design/methodology/approachThe proposed constructs of alternative models deal with key online consumer behavior variables such as customized information, web use applications, online service and perceived interactivity which lead to the formation of purchase intentions. These variables form the theoretical foundation for four alternative models. To test these four alternative models 448 online consumers were surveyed in 2007. Structural equation modeling is used to test these models.FindingsThe results demonstrate that the power of customized information lies in its ability to influence consumer satisfaction and perceived interactivity that are proximate to repurchase intentions. The results also show that the link of satisfaction→repurchase intentions provides a meaningful empirical representation of the hierarchical sequence in which the cycle of customer repurchasing process (satisfaction→attitude→repurchase intentions) is related.Research limitations/implicationsOne may examine applications of the findings in the travel industry in practice and reflect upon potential pitfalls when applying the findings of this piece of the present research. Although previous studies reveal the significance between the two constructs, further research can investigate the issue to be generalizable to the many types of e‐B2C services. Second, particularly in terms of the ability to generalize the model, the study did not provide fairly consistent results for different service categories. Studies on other service classes, such as online bookstore and online banking services, may reveal findings that extend the authors' approach.Practical implicationsSimilarity of purchasing attitudes between Korean and UK consumers may allow e‐tailors to design a systematic strategy for generating favorable attitudes toward their web sites, even though standardized online treatment of consumers is not the golden path of internet marketing. Further, the proposed research model (PRM) provides a means of identifying the underlying dispositions associated with the mediating variable.Originality/valueThis is the first study to examine online repurchasing models using alternative explanations. By structuring such alternative models, McKenzie argues that researchers may be better able to judge how the evidence relates to each alternative view. The present approach can be viewed as a significant early step on the path toward a comprehensive understanding of online consumer behaviors in new information communication technology.
Novel nano‐composite particles: titania‐coated silica cores
Authors: Greenwood Peter , Gevert Börje S. , Otterstedt Jan‐Erik , Niklasson Gunnar , Vargas William 
Published: May 2010

PurposeThe purpose of this paper is to develop methods to produce white composite pigments consisting of a silica core with a titania shell.Design/methodology/approachSilica cores were coated with titanium dioxide (TiO2) via forced hydrolysis of a solution prepared from titanium tetrachloride (TiCl4). The morphology, surface charge and particle size of obtained composite particles were studied.FindingsDispersions of well‐dispersed composite particles, having silica cores of uniform size in the range from 300 to 500 nm with a homogeneous titania coating are obtained. The coating thickness corresponded to 150‐400 per cent by weight of titania based on the core. Modification of the silica core by incorporation of 1.5 aluminosilicate sites per square nanometre of core surface proves to be favourable in achieving a homogeneous coating on the silica core. Deposition of such titania coating is also favoured by agitating the dispersion well, keeping electrolyte content low, maintaining pH at 2.0 and the temperature at 75°C during the coating process.Research limitations/implicationsOnly TiCl4 is used as titania source. In addition, only silica cores obtained by Stöber synthesis are used while commercially available silica solutions made from sodium silicate are not used.Practical implicationsThe process offers a method of producing a white composite pigment with a narrow particle size distribution in order to maximise light scattering as well as using a core with lower density than the shell. This kind of particle would be of interest for coating applications and white inorganic inks.Originality/valueThe developed method provides a straightforward process to produce well‐defined composite particles.
Core‐shell and interpenetrating‐network PU/AC hybrids: synthesis and comparison – waterborne polyurethane/polyacrylate hybrid dispersions
Authors: Athawale Vilas D. , Kulkarni Mona A. 
Published: May 2010

PurposeThe purpose of this paper is to synthesise polyurethane/polyacrylate (PU/AC) core‐shell hybrid latex by emulsion polymerisation (PUA) and interpenetrating hybrid latex by soap‐free emulsion polymerisation techniques latex interpenetrating polymer networks (LIPN) and to compare their physico‐chemical and thermo‐mechanical properties.Design/methodology/approachThe interactions between the PU and AC components in hybrid coatings were studied with infrared spectroscopy. Mechanical properties were determined by measuring Shore A hardness, pencil hardness and flexibility of dried films. A particle size analyser and scanning electron microscopy were used to investigate the morphology of hybrid resins. Differential scanning calorimetry and thermogravimetric analysis were performed to investigate the thermal stability of polymeric films.FindingsThe core‐shell hybrids had better physico‐chemical and thermo‐mechanical properties than LIPN hybrids, attributing better interpenetration and entanglement between PU/AC in emulsion polymerisation.Research limitations/implicationsThe syntheses of hybrid polymers can be extended for various combinations of acrylate monomers with crosslinkers, as well as for different types of PU ionomers.Practical implicationsThe comparative study provides a simple and practical solution to improve performance characteristics of PU/AC hybrid coatings, which also proves to be cost effective.Originality/valueThe findings are of interest to those in surface coatings and adhesive applications.
Synthesis, characterisation and utilisation of hyperbranched poly (ester‐amide) for the removal of some anionic dyestuffs from their aqueous solutions
Authors: Abdel Rehim M. , Fahmy H.M. , Mohamed Z.E. , Abo‐Shosha M.H. , Ibrahim N.A. 
Published: May 2010

PurposeThe purpose of this paper is to show how to remove some dyestuffs, as pollutants, from their aqueous solutions.Design/methodology/approachTo achieve the goal, a water soluble hyperbranched poly (ester‐amide) (HBP) was synthesised using the melt polycondensation method by the reaction of maleic anhydride (MA) and diisopropanol amine (DIPA) at 140°C at a molar ratio of 1:1.3 MA: DIPA, respectively. This HBP was incorporated in the preparation of an effective microcrystalline cellulose (MCC)/dimethyloldihydroxyethylene urea (DMDHEU)/HBP adduct by crosslinking HBP with DMDHEU in presence of MCC. Furthermore, the prepared adduct was characterised by investigation its infra red and then utilised in the removal of three anionic dyestuffs from aqueous solutions, namely Irgalan Blau 3GL (an acid dye), SIRIUS Blau S‐BRR (a direct dye) and Levafix Brill Orange P‐GR (a hydrolysed reactive dye).FindingsThe results obtained revealed that the optimum conditions for preparing MCC/DMDHEU/HBP adduct are [HBP], 90 g/l; [DMDHEU], 200 g/l; LR, 1/3.3; [NC4LH], 20 g/l; a time of 30 min and a temperature of 160°C. Moreover, the results also showed that the extent of removal of such dyestuffs from their aqueous solutions by the prepared adduct follows the order: reactive dye>acid dye>direct dye, it is more pronounced at lower than at higher pH values and the removal of each dye by that adduct follows a first‐order reaction.Research limitations/implicationsOther substrates such as chitosan can be used to prepare more effective adducts.Practical implicationsHyperbranched polymers can be used effectively to prepare ion exchangers capable of removing the pollutants of dyestuffs from their aqueous solutions.Originality/valueThe aforementioned prepared HBP is a novel hyperbranched polymer and could be applied in the removal of many other pollutants.
Synthesis and characterization of carboxymethylcellulose and methyl methacrylate graft copolymers
Authors: Han F.Q. , Shao B. , Wang Q.W. , Guo C.G. , Liu Y.X. 
Published: May 2010

PurposeThe purpose of this paper is to synthesise carboxymethylcellulose and methyl methacrylate graft copolymers (CMC‐g‐PMMA), which is used as an effective additive, for reinforcing the rice‐hull‐cement composite.Design/methodology/approachVarious CMC‐g‐PMMA copolymers were synthesised at different reaction temperatures, pH values of reaction solution and the dosages of monomer and initiator (potassium persulphate). The copolymers were characterised by Fourier transforms infrared (FT‐IR) spectra, thermal analysis (thermogravimetric and differential scanning calorimeter), X‐ray diffractometry (XRD) and scanning electron microscopy.FindingsAn optimal CMC‐g‐PMMA copolymer is obtained. For synthesis of the CMC‐g‐PMMA, the optimal reaction temperature is 80°C and pH value is 9. FT‐IR test of CMC‐g‐PMMA confirmed the existence of a chemical link between carboxymethylcellulose (CMC) and methyl methacrylate (MMA). The content of initiator has little effect on the reaction for synthesising the graft copolymer. Thermal analysis indicates the occurrence of graft reaction in CMC and MMA. XRD test proved that the chains of the graft copolymer can enlarge the proportion of the amorphous regions of CMC. Adding MMA has damage effect on the crystallisation.Research limitations/implicationsSince the results of this paper are obtained from the laboratory experiments, further research should be conducted for evaluating the performances of this copolymer in practical application.Practical implicationsThe mechanical test of the rice‐hull‐cement composite proved that CMC‐g‐PMMA is an effective additive for reinforcing the rice‐hull‐cement composite. The synthesis of CMC‐g‐PMMA provides a new alternative for modifying cellulose derivatives.Originality/valueThe CMC‐g‐PMMA obtained in this paper is a new kind of effective agent. It can reinforce the rice‐hull‐cement composite and expands the application of the composite in building industries.
Preparation and characterisation of ink formulations for jet printing on nylon carpet
Authors: Abd El‐Wahab H. , El‐Molla M.M. , Lin L. 
Published: May 2010

PurposeThe purpose of this paper is to prepare and characterise various ink formulations for inkjet printing on nylon 66 carpet.Design/methodology/approachVarious ink formulations were prepared using CI Acid Red 57, synthetic thickeners (BYK425 and BYK420), ethylene glycol, diethylene glycol, isopropanol with auxiliaries. The inks were characterised for their rheological, wetting and storage stability properties. The inks were jetted using a Printos P16 drop‐on‐demand jet print‐head onto nylon 66 carpet materials. The printed images were characterised using an ImageXpert system.FindingsIt is found that the inks containing the synthetic thickeners at the optimum ratio give good printing and image properties, such as optical density, drop size, and depth of penetration into the substrate at pH 4‐5. The optimised ink formulation is found to have good storage stability.Research limitations/implicationsThe study focuses on ink formulations based on CI Acid Red 57. Ink formulations based on other colorants could also be studied in order to assess the applicability of the ink formulation system found for other colorants.Practical implicationsThe ink formulations developed could find use in industrial scale printing.Originality/valueLow cost ink formulations for printing of nylon carpets are novel.
Study of improvement of bonding properties of Larch glued laminated timber
Authors: Cheng R.X. , Gu J.Y. 
Published: May 2010

PurposeThe purpose of this paper is to improve the adhesion of Larch wood, by conducting a study of hydrogen peroxide treatment on Larch wood surfaces.Design/methodology/approachEffect of surface treatment of Larch by H2O2 on the adhesion of Larch wood, as indicated by compression shear strength, was examined in this paper. Surface properties of Larch wood, such as contact angle were evaluated. Shear strength tests for measuring adhesion of Larch blocks were conducted. Fourier transform infrared (FTIR) analysis was employed to examine the chemical functionality of the untreated and treated Larch surface.FindingsIt is found that hydrogen peroxide treatment improved the adhesion of Larch glued laminated timber. The dry compression shear strength of Larch glued laminated timber treated with H2O2 solution is increased by 19.7 per cent compared with the untreated Larch glued laminated timber. FTIR results showed that the intensity of absorption band at 1,730 cm−1 for H2O2 solution‐treated Larch increased as compared with the untreated Larch wood. The results of contact angle showed that wettability of Larch treated with H2O2 solution increased markedly compared with the untreated Larch.Research limitations/implicationsThe improvement of adhesion as a result of hydrogen peroxide treatment mainly applies to radial Larch surface.Practical implicationsThis study provided a simple and practical solution to improving the adhesion of Larch laminated timber glued with water‐based Polymer Isocyanate (WPI) adhesive. Such a hydrogen peroxide surface treatment may be applied to other types of wood.Originality/valueThis method of improving the adhesion of Larch glued laminated timber can be used for other Larch products glued with WPI.
The service hand‐off: effects of multivendor service performance on customer satisfaction – an experimental study
Authors: Allred Chad R. , Money R. Bruce 
Published: May 2010

PurposeSimple transactions are evolving into complex service relationships that require the attention of multiple organizations. When integrated products fail, customers must determine which organization is responsible and capable of resolving the problem. If the initial firm contacted cannot resolve the problem, it is then passed on to another until resolution. The objective of this paper is to determine how customer satisfaction with one organization may be moderated by the subsequent performance of another organization following the service issue hand‐off.Design/methodology/approachData otherwise unavailable from the market are collected using a unique, longitudinal internet‐based experiment, wherein customer satisfaction is monitored throughout a complex exchange experience. During the exchange, problem ownership transfers from one firm's service organization to that of another.FindingsResults show three forms of damage resulting from a service hand‐off: a credibility loss; a dissatisfaction compounding effect; and a resolution delivery failure effect. When problem resolution requires the attention of a second service provider, customer perceptions of the initial service provider are influenced by the performance of the second provider.Practical implicationsA service provider can often avoid substantial damage to customer satisfaction by establishing, a priori, formal back‐end partnerships with other service providers.Originality/valueOrganizations typically do not monitor customer satisfaction once a service problem is abandoned or handed‐off to another organization. In this experimental study, customer satisfaction is carefully monitored as service exchange crosses organizational boundaries during a service experience simulated over the period of one week.
Online servicescapes, trust, and purchase intentions
Authors: Harris Lloyd C. , Goode Mark M.H. 
Published: May 2010

PurposeThe purpose of this paper is to present and discuss a conceptual model of purchase intentions, trust, and e‐servicescape that presents online physical environments as comprising three dimensions. It aims to develop and extend existing research into physical service environments through proposing, operationalizing, and testing a model of online servicescape.Design/methodology/approachThe study utilizes a survey approach to gather data regarding consumers' perceptions of online servicescape. Surveys were administered to 257 respondents regarding a broad range of web sites.FindingsA measure of e‐servicescape is evaluated that comprises three dimensions and 52 items while relationships between the dimensions of e‐servicescape, trust, and purchase intentions are described.Research limitations/implicationsThe first contribution of this study stems from the successful operationalization of a comprehensive multi‐item (in total 52 items), multi‐scale (nine scales), multi‐dimensional (three) measure of e‐servicescape. Second, a contribution is made through the finding that trust constitutes a key variable during online exchange. Third, we contribute insights into the antecedents of consumers' purchase intentions. Finally, the study reveals that consumers' interpretations of online environments exert a powerful influence over trust and purchase intentions.Originality/valueThe findings of this study also have numerous implications for both services managers and internet developers. The findings supply valuable insights into which factors practitioners should focus their attention to better tailor their approaches. This study strongly endorses the view that the loyalty intentions of online customers are linked to the extent to which they trust the service provider.
The impact of congruence in cause marketing campaigns for service firms
Authors: Roy Donald P. 
Published: May 2010

PurposeSeveral studies have examined sponsor‐cause congruence as an influence on consumer response to cause marketing campaigns. This paper aims to assess the relationship between sponsor‐cause congruence and consumer responses to cause marketing programs. In addition, it aims to test the possible existence of an interaction of congruence and service type of a cause sponsor (utilitarian vs hedonic) on consumer response.Design/methodology/approachA 2×2 experimental design was used to assess the impact of congruence and firm type. A total of 176 students participated in the main experiment. Sponsor‐cause linkages were presented using mock press releases.FindingsResults indicated no main effects differences existed for the sponsorship response variables collectively, but perceived sincerity and attitude toward sponsor were significantly more positive for congruent sponsor‐cause linkages and attitude toward sponsor was significantly more positive for utilitarian sponsors. The congruence‐service type interaction was significant.Research limitations/implicationsFindings based on parings of two high equity brands with two well‐known causes. Future research should consider impact of sponsor and cause prominence on consumer response.Practical implicationsSponsorship managers must go beyond examining a cause's audience characteristics to insure a good match between the values of the brand and cause. Also, findings suggest that sponsors that market hedonic services face unique challenges communicating their involvement in cause sponsorships.Originality/valueResults can assist sponsorship managers better understand the relationship between sponsor‐cause congruence and the nature of the service their firms offer and their impact on shaping consumer response to cause marketing activity.
Transforming patients to consumers: evaluating national healthcare portals
Authors: Ranerup Agneta 
Published: May 2010

PurposeOne prominent translation of patient‐centred care is public sector consumerism by which patients may influence the services provided by acting like consumers. The focus of this study is the extent to which technological devices in national public healthcare portals in the UK and three Nordic countries transform patients so that they can act as healthcare consumers.Design/methodology/approachThe paper applies a comparative case study methodology.FindingsAs national healthcare portals, Norway's technological devices, to some extent, and the devices in the UK and Denmark, to a greater extent, equip patients to act as consumers. At present, Sweden's technological devices are much more limited. In Denmark and the UK, these devices that use quality indicators are in the forefront in the development of national healthcare portals.Originality/valueA theoretical framework is applied that emphasizes the role of technological devices in the construction of calculating consumers as described by Michel Callon. This perspective, which promotes patient‐centred care, enhances the understanding of fundamental design issues related to the role of technology as the individual forms his/her relationship with healthcare systems.