bluuebunny/crossref_metadata_2025_split huggingface dataset:
Exploring consumer brand name equity
Authors: Griff Round D.J. , Roper Stuart 
Published: July 2012

PurposeAcademic literature generally regards the brand name element as central to consumer brand equity. Unfortunately scant research has been carried out to justify such a position for established products and services. The purpose of this study is to address this research gap.Design/methodology/approachA series of 25 semi‐structured qualitative interviews was carried out with consumers, exploring functions performed by brand name for established products and services. In order to isolate the brand name element this focused on global marketing induced brand name changes.FindingsMany of the corporate‐led functions performed by brand name within the literature received validation. This suggests that a concept of consumer brand name equity for established products and services can be justified. The study also indicated that a material proportion of the equity from a brand name was determined by the consumer. It revealed that many consumers had created their own associations for the brand name, positive and negative, independent of and different from those driven by the corporation.Originality/valueIt provides needed empirical support for the concept of consumer brand name equity for established products and services. It also suggests that this may be usefully considered as a co‐creation between corporation and consumer.
Corporate social responsibility brand leadership: a multiple case study
Authors: Lindgreen Adam , Xu Yue , Maon François , Wilcock Jeremy 
Published: July 2012

PurposeThe purpose of this empirical case study is to apply several existing frameworks to consider the notion of integrating corporate social responsibility (CSR) with a brand leadership strategy. The investigation focuses on two main questions: What are the core components for the development of a CSR brand? What capabilities are necessary to implement a CSR‐related brand strategy?Design/methodology/approachFive firms provide input for a multiple case‐based approach.FindingsIntuitive and intended approaches for CSR brand leadership emerge from the multiple case study results. Different capabilities are required at each stage of the development and implementation process for CSR brand leadership.Research limitations/implicationsThis research extends three prior studies – Aaker and Joachimsthaler's brand leadership framework, Maonet al.'s proposed integrative framework for designing and implementing CSR, and Beverlandet al.'s capabilities view on the development of global brand leadership – and fills a theoretical gap.Practical implicationsManagers can use the proposed integrated and implementable framework to determine the impact of dynamic factors, such as ownership, culture, executive leadership, and the specific context of product and corporate branding, on the development and implementation of their CSR brand.Originality/valueNo studies examine how to leverage CSR in brand‐building activities. Specifically, no empirically grounded research examines the required path to create and manage CSR brands and associated benefits, nor is the number of capabilities required to develop a credible CSR brand clear. Comprehensive models of the processes for developing and implementing CSR brands and the capabilities that underlie them are needed. The proposed model emphasizes the contextualized need to rely on different capabilities at different stages of this development process to generate constructive and sustainable outcomes.
Public‐private collaborations: branded public services?
Authors: Guzmán Francisco , Sierra Vicenta 
Published: July 2012

PurposeThe objective of this article is to understand how to optimize partnerships between the public and business sectors. It aims to use a reference group influence model to help identify which kinds of public services are best suited to this type of collaboration.Design/methodology/approachConsumer data were collected in two stages using surveys. Data were analyzed using two‐sided paired t‐tests and a mixed factorial MANOVA. The model is validated in the two largest Hispanic consumer markets – Mexico and Spain.FindingsThe paper finds that reference group influence has a greater impact on brand decisions for publicly consumed public services, and on service decisions for public services for which consumers pay extra. Reference group influence varies between contexts/countries.Research limitations/implicationsDespite the economic, development and cultural differences between Mexico and Spain, countries with even greater differences, or additional countries, could have been included in the study. Although commonly accepted for theory testing and reference group research, the use of a student sample during the second stage of this study limits the extendibility and generalization of the results.Originality/valueDecision‐making shortcuts have been studied for years by behavioral scientists. However, to the authors' knowledge no research has explored how reference group influence affects public service consumption, and this understanding leads to the optimization of public‐private collaborations.
Multiple stakeholders and multiple city brand meanings
Authors: Merrilees Bill , Miller Dale , Herington Carmel 
Published: July 2012

PurposeThe purpose of this paper is to explore whether multiple stakeholders imbue a single or multiple meanings to a city brand.Design/methodology/approachThe branding literature hints at multiple stakeholders but most studies take a single stakeholder perspective. A two‐stage quantitative study was used to examine similarities and differences between two stakeholder groups. The context for the study is city branding.FindingsThe evidence suggests that different external stakeholders do have different brand meanings associated to a city brand. Each stakeholder group applies their own filter to interpret the meaning of the city brand. Essentially, a new conceptualisation of the city brand is provided.Research limitations/implicationsAlthough the samples are reasonably large, it is important to apply the framework to other city brands to test for generalisability. Future research might also test the filter concept in the more general context of corporate branding.Practical implicationsOrganisations need to recognise the multi‐faceted, multiple meanings of the brand as a whole. Corporate communication requires adjustment from a convergence approach to one that recognises different brand purposes for each stakeholder group. The ideas are readily usable in not‐for‐profit communities.Originality/valueThe paper joins a small number of studies that challenge the conventional wisdom that convergence of brand meaning across stakeholder groups is an ideal state. The paper develops a filter concept as a way of showing that different stakeholder groups might use a different filter or lens to interpret a city brand.
Corporate identity, corporate branding and corporate reputations
Authors: Abratt Russell , Kleyn Nicola 
Published: July 2012

PurposeThe main purpose of this paper is to explore, define, reconcile and depict corporate identity (CI), corporate brand (CB) and corporate reputation (CR) in a framework that reflects the dimensions of these constructs, discriminates between them and represents their inter‐relatedness.Design/methodology/approachThe paper draws on key literature relating to CI, CB and CR.FindingsThe paper develops a framework that explains and aligns the drivers of CB and CR.Practical implicationsManagers will be able to use the framework to help them align and optimise brand and reputation building efforts of their organisation. Academics will be able to use the framework as a basis for empirical research.Originality/valueThe article reconciles disparate views from a number of theoretical streams that have investigated CI, CB and CR and develops a comprehensive framework that shows that although the management and measurement of the constructs may overlap, the constructs themselves are not interchangeable.
Corporate brands and identity: developing stronger theory and a call for shifting the debate
Authors: Cornelissen Joep , Thøger Christensen Lars , Kinuthia Kendi 
Published: July 2012

PurposeThe purpose of this paper is to engage with the issue of construct clarity in corporate communications research giving particular attention to corporate branding and identity whereby a critique of existing alignment models provides a basis for a shift in the debate geared towards an alternative approach.Design/methodology/approachThe commentary offers a discussion of a particular challenge to theory development around the clarity and specification of key constructs such as corporate identity and corporate brands. This leads to an elaboration of existing models of corporate branding and identity management and the subsequent suggestion for a shift towards alternative analytical interpretive models that are not premised on ontological assumptions of a conduit model of communication and objectivist assumptions of alignment and consistency. Shifting the debate in this direction has significant implications for research as well as practice.FindingsThere is a need to move away from sender‐dominated conduit models of communication and towards a constitutive model. This emphasizes the constitutive character of communication thus giving credence to the role of language and framing in the processes and products of organizational branding and identity. It also considers the relational or social process in the ascriptions of identity.Originality/valueThe paper proposes a new approach to corporate branding and identity and highlights the need for a more integrated understanding of the role of communication in the creation and promotion of these brands and identities.
A journey to award‐winning employee engagement
Authors: Powis Anna 
Published: July 2012

PurposeThis paper aims to describe how the introduction of an innovative approach to employee engagement – including a new performance‐management process with performance‐related pay, an employee‐engagement group and its approach to continuous communication – helped Rainbow Trust Children's Charity to become a Sunday Times Top 100 Not‐For‐Profit organization in the first year it applied.Design/methodology/approachThe paper explains the reason for embarking on the journey and the various initiatives and processes employed. It highlights how continuous improvement and an ambition to become a high‐performing organization are driving positive results.FindingsThe paper details how the new initiatives have resulted in a marked increase in understanding of the business priorities/purpose and a greater sense of trust in managers, colleagues and the organization as a whole.Practical implicationsThe paper shows that working together as one team has focused performance and created a more open and rewarding work environment. The positive changes helped the charity to achieve 52nd place in the Sunday Times annual list as one of the 100 best not‐for‐profit organizations to work for in the UK in 2012. In addition, the charity achieved a one‐star rating from Best Companies – a Michelin‐style elite accreditation system which recognizes organizations by star status. The one‐star rating acknowledges Rainbow as a first‐class organization for workplace engagement.Social implicationsThe paper highlights how working together with a clear sense of purpose creates a more productive workforce, reinforcing the idea that employees who feel engaged and heard are more likely to go the extra mile.Originality/valueThe paper describes an effective leadership approach designed to help geographically isolated teams to work together as one organization. It emphasizes the importance of running a charity in the same way as any business.
Working mothers in the boardroom
Authors: Parke Chris 
Published: July 2012

PurposeThis paper aims to focus on the importance of ensuring that enough women take their place on boards of directors.Design/methodology/approachThe paper provides statistics to underline the under‐representation of women in the higher echelons of companies. It looks at how the problem is being confronted in a number of countries. It examines what governments and companies could and should be doing to ensure adequate representation of women on boards of directors, and the advantages that flow from this.FindingsThe paper stresses the importance of career crunch points – particularly around childbirth – when women have to make the decision about how best to balance their home and working lives. It urges companies to support women through these periods through coaching.Practical implicationsThe paper reveals that companies with strong representation of women on the boards of directors tend to perform better than those with all‐male boards.Social implicationsThe paper highlights the cost to society of the under‐representation of women at the top of companies.Originality/valueThe paper examines, from an international perspective, the problem of under‐representation of women on boards of directors.
Covenant creates a healthy talent pool
Authors: Vanderpyl Tim H. 
Published: July 2012

PurposeThis paper aims to describe how Covenant Health has developed an ongoing talent pool of health‐care aides (HCAs) to staff its health‐care facilities at St Therese Villa (STV), a designated assisted‐living (DAL) seniors' care facility in Southern Alberta.Design/methodology/approachThe paper explains the reasons for the initiative, the form it takes and the results it is achieving.FindingsThe paper reveals that the STV training program starts with 15 days in a classroom dealing with proper lifting procedures, medication delivery and caring for dementia patients. Each candidate then job shadows other experienced HCAs for 12 shifts. They are evaluated by their future peers and the experienced HCAs submit written evaluations. Successful candidates are then offered a casual HCA position and begin covering shifts. They then serve a 500‐hour probationary period and complete a recognized HCA certificate through an accredited Canadian college.Practical implicationsThe paper explains that the program allows STV consistently to have a pool of people available who are trained exactly how the facility wants them to be. It anticipates turnover and provides recruits in advance of that turnover, who can step into a position immediately. This process also allows employees to learn and grow in a safe environment with constant supervision around them.Social implicationsThe paper highlights how a similar type of training program could be adapted in some other high‐labor‐turnover fields.Originality/valueThe paper provides the inside story of a successful succession‐planning initiative.
How does learning intent affect interlocking directorates dynamic?
Authors: Simoni Michele , Caiazza Rosa 
Published: July 2012

PurposeLiterature on board interlocks agrees that these inter‐organizational ties are effective channels to exchange information and share knowledge. However, studies that consider the nature and the amount of knowledge that firms exchange are still relatively absent. Filling this gap, this paper aims to identify four types of mechanisms that can be recognised as drivers of interlocks' creation. The first two types deal more strictly with the nature of the knowledge that directors sitting on the board of other firms possess. The other two respond to the willingness of firms to increase their exposure to different sources of knowledge.Design/methodology/approachThrough a statistical analysis the authors study the relationship between the presence of board interlocks and the type of knowledge embedded in these inter‐organizational ties. To test the hypotheses the authors conduct a longitudinal analysis of the whole population of Italian listed firms covering the period from 1998 to 2006.FindingsIt is shown that interlocking directorates are mainly associated with an exchange of knowledge in the usual domains of the firm while they are rare in the case of new knowledge. That is, ties among firms of the same industry proliferate while interlocks with organizations of different sectors are infrequent. The only exceptions are links between manufacturing and financial firms driven by the need to share sensible information typical in a borrower‐lender relationship.Originality/valueThe paper introduces and tests a knowledge exchange perspective in analysing interlocking directorates. Differently from previous studies it argues that interlocks can be seen as means to link, through shared directors, different knowledge domains. Thus the paper contributes to the understanding of formation and deletion of these kinds of inter‐organizational ties.
Learning creativity in the client‐agency relationship
Authors: Suh Taewon , Jung Jae C. , Smith Bruce L. 
Published: July 2012

PurposeThis study aims to investigate creativity‐related determinants of learning in the context of business‐to‐business services and client‐agency relationships.Design/methodology/approachThe research model includes client encouragement, agency creativity, campaign creativity, and perceived performance. The study involved conducting a questionnaire survey in 150 publicly‐traded companies in South Korea.FindingsThe results show that client learning from agency services is the result of the creative process of the agency and the creativity of the service outcome itself. Client learning from marketing services also varied depending on different performance ratings.Originality/valueThe study elucidates client learning as the central process of value co‐creation in the brand value chain. It produces several unique findings and managerial takeaways for building up better co‐creation environments in the context of business‐to‐business services.
The ethical culture of organisations and organisational innovativeness
Authors: Riivari Elina , Lämsä Anna‐Maija , Kujala Johanna , Heiskanen Erika 
Published: July 2012

PurposeThe purpose of this paper is to examine the relationship between the ethical culture of organisations and organisational innovativeness.Design/methodology/approachA quantitative empirical analysis was conducted on the basis of a survey of 147 respondents within the public sector in Finland. A multivariate linear regression analysis was done to examine how the ethical culture of organisations is related to organisational innovativeness.FindingsA positive link was found in the ethical culture of an organisation and organisational innovativeness: ethical culture was important to behavioural, strategic and process innovativeness. Within the ethical culture of an organisation, the dimension of the congruency of management in particular had an important role in organisational innovativeness.Research limitations/implicationsThe data were collected from the public sector, and therefore, future studies from the private sector organisations are needed. The results lend support to previous research arguments for the positive effect of an ethical organisational culture on organisational outcomes, particularly the organisational innovativeness described in this paper.Practical implicationsIt is suggested that congruency of management, discussability and supportability are the organisational virtues which can most effectively enhance organisational innovativeness, specifically behavioural, strategic and process innovativeness in practice.Originality/valueThe research paper provides empirical evidence on the interrelation between the ethical culture of organisations and organisational innovativeness; evidence which is scarce in existing literature on organisational innovativeness. Thus, the paper helps fill this gap in the literature in the field.
The generation of common purpose in innovation partnerships
Authors: Gillier Thomas , Osman Kazakci Akin , Piat Gerald 
Published: July 2012

PurposeScholars and practitioners have both emphasized the importance of collaboration in an innovation context. They have also largely acknowledged that the definition of common purpose is a major driver of successful collaboration, but surprisingly, researchers have put little effort into investigating the process whereby the partners define the common purpose. The purpose of this paper is to explore the generation of common purpose (GCP) in innovation partnerships.Design/methodology/approachAn action‐research approach combined with modeling has been followed. The authors’ research is based on an in‐depth qualitative case study of a cross‐industry exploratory partnership through which four partners, from very different arenas, aim to collectively define innovation projects based on micro‐nanotechnologies. Based on a design reasoning framework, the mechanisms of GCP mechanism are depicted.FindingsRegarding GCP, two main interdependent facets are identified: the determination of existing intersections between the parties’ concept and knowledge spaces (“Matching”); and an introspective learning process that allows the parties to transforms those spaces (“Building”).Practical implicationsThe better understanding of the GCP and the specific notion of “C‐K profiles”, which is an original way to characterize each partner involved in a partnership, should improve the capabilities of organizations to efficiently define collaborative innovation projects.Originality/valueThe paper explores one of the cornerstones of successful collaboration in innovation: the process whereby several parties define the common purpose of their partnership.
Valuing the land component of improved investment property
Authors: Boyd Terry , Boyd Steven 
Published: July 2012

PurposeMany taxing authorities use unimproved land (site) values as a tax base. In highly developed urban areas this may require the use of indirect valuation methods, such as an extraction technique to arrive at the land value. The purpose of this paper is to propose that the land extraction (residual) valuation calculation of an investment property should incorporate productivity variables, rather than cost based figures, in order to simulate market value principles.Design/methodology/approachThis paper examines the assessment of the land component of investment property as an ad valorem tax base. It justifies a valuation methodology using the market comparison approach before developing a model to meet specified criteria. The model incorporates productivity based benchmarks and differentials appropriate for shopping centre properties. The model is then tested on an Australian shopping centre.FindingsThis paper found that the land value component of a major shopping centre in Australia could be derived from comparable vacant and improved sales using the variables of moving annual turnover (MAT) and gross lettable area (GLA) as key value determinants.Research limitations/implicationsThis exploratory research identified a model that is appropriate for major shopping centres in Queensland, Australia. The model could form the framework for other types of investment property but the key productivity determinants would require re‐examination.Practical implicationsThis study provides a practical solution to an ongoing valuation problem arising from the rating legislation in Australia, which requires the determination of site value for all property types.Originality/valueThis paper uses productivity variables to assess the site value of investment property. This innovative methodology can provide a more accurate appraisal of site values.