bluuebunny/crossref_metadata_2025_split huggingface dataset:
Drivers for innovation in niche pork netchains: a study of United Kingdom, Greece, and Spain
Authors: Nijhoff‐Savvaki Rannia , Trienekens J.H. (Jacques) , Omta S.W.F (Onno) 
Published: July 2012

PurposeThis paper aims to provide insight in the set‐up and governance of niche (organic, local and/or regional) pork supply chains and networks (netchains) in the UK, Greece, and Spain, characterized by societal embeddedness and differentiation in food production.Design/methodology/approachThe study consists of 29 expert interviews; it compares the different types of netchain innovation trajectories and concludes on each innovation driver and barrier what lessons can be learnt.FindingsThe findings clearly demonstrate the influence of the institutional setting on these netchains; whereas in the UK there is a clear focus on operational excellence and leadership, both in Greece and Spain the focus is on preservation of tradition and culture.Research limitations/implicationsThe paper provides directions for further research based on the conclusion that for niche pork netchains to enjoy market growth, effective netchain driven learning structures are needed to catalyze innovation.Originality/valueAlthough a lot has been written on the adoption of innovations, the combination of the social network theory with innovation adoption theory seems to be absent in the present literature. So whereas normally theory on innovation adoption is looking at adoption of individual innovations, this study is taking a broader perspective by looking at the adoption of a range of innovations on a netchain level.
The configuration of power in vertical relationships in the food supply chain in the Canary Islands
Authors: Angeles Sanfiel‐Fumero María , Martín Ramos‐Dominguez Ángel , Ramón Oreja‐Rodríguez Juan 
Published: July 2012

PurposeToday's environment imposes traceability compliance on food firms. Power within the interorganisational relationships in the food supply chain may hinder the integration necessary for that traceability to be effective. The purpose of the present study is to define the configuration of power in food industry‐distribution relationships from the food industry perspective.Design/methodology/approachThe variables of power configuration considered in this study have been classified as mediated and non‐mediated power sources, in accordance with the criteria used by French and Raven. The Rasch model employed in the treatment of the values given by the food industries to the construct perceived power (mediated and non‐mediated power sources) permit a unidimensional measurement of that construct. Thus, the model estimated using this methodology explains power‐shaping in the food industry‐distribution relationships in the Canary Islands.FindingsThe results obtained are mostly based on the distributors' use of mediated power sources; they describe a situation that does not contribute to a high level of commitment in such relationships, since the negative effects of this type of power do not favour the climate required for the implementation of active traceability.Research limitations/implicationsThe data applied in this study were gathered prior to the implementation of traceability as a legal requirement, and consequently it would be advisable and useful to conduct a post‐implementation.Originality/valueThe paper adopts a business management approach, aimed at improving relations in the food supply chain. The methodology employed allows food firms to establish suitable chain integration strategies, facilitating the effective implementation of traceability. The paper presents a conceptual framework and analytical methodology which sustain the present study and subsequent work.
The significance of home cooking within families
Authors: Simmons Dean , Chapman Gwen E. 
Published: July 2012

PurposeThe aim of this paper is to explore parents' and teens' perspectives on the significance of being able to cook.Design/methodology/approachIn this qualitative study, 22 families participated in in‐depth interviews that explored their perspectives on food in the family and the significance of being able to cook. The sample was socio‐economically diverse and drew from one urban and one rural community in British Columbia, Canada.FindingsThe main themes from participants' descriptions of the significance of home cooking were that home cooking gave families control over their food supply, helped them to connect to others, enabled them to explore their own and others' food cultures and, in the case of teens, become more independent.Research limitations/implicationsThe paper shows that the familial motivations for home cooking go beyond concerns for health or home economy and would benefit from further exploration.Practical implicationsFor food producers and retailers, cooking instructors, dieticians, food scholars and writers, understanding familial motivations for home cooking provides the opportunity to better target family cooks with food products or services, and to encourage increased home cooking as a means to promote healthier, more sustainable diets and socially rich family food practices.Originality/valueA perceived broad‐based decline in home cooking has received a great deal of attention in the UK and elsewhere. In contrast, this paper describes how participating families really do see value in home cooking—though they place as much emphasis on social, cultural and personal motivations as they do nutritional health.
The impact of EU accession on the marketing strategies of Polish food companies
Authors: Bryla Pawel 
Published: July 2012

PurposeThe purpose of this paper is to examine major marketing developments in the Polish food‐processing sector following the EU accession. The aim is to discern the impact of EU integration on several variables characterising the marketing and business strategies; to determine the sources of competitive advantage on the domestic market and abroad; and to distinguish the most popular development directions.Design/methodology/approachThe paper is based on the author's research study. A postal questionnaire survey was conducted among 780 food‐processing companies located in Poland and 30 interviews were conducted with representatives of the industry participating in the International Trade Fair Polagra in Poznan.FindingsThere was a systematic growth of export orientation in the study sample after joining the EU. The representatives of the industry usually pointed out either a positive or neutral country‐of‐origin effect. The crucial sources of competitive advantage differed according to the target market. The importance of quality guarantees and successful branding was much higher in exports, whereas taste and price played a relatively greater role on the domestic market. A growing prevalence of the strategy of backward contractual market channel integration was observed. The findings confirmed the growing attractiveness of internationalisation strategies among Polish food processors after EU accession.Originality/valueThe paper provides original insights on the evolution of marketing and business development strategies in Poland after joining the EU. The topic has not been widely discussed at the level of food‐processing industry. The results may be useful to managers from Central and Eastern European food companies.
Entrepreneurship and open innovation in an emerging economy
Authors: Chaston Ian , Scott Gregory J. 
Published: July 2012

PurposeThe purpose of the paper is to examine the performance of firms in Peru in relation to entrepreneurial orientation and involvement in open innovation.Design/methodology/approachData were acquired through a survey of middle and senior managers employed in Peruvian companies.FindingsFirms achieving higher sales growth did not exhibit more of an entrepreneurial orientation or utilize a double loop learning style. More entrepreneurial firms appear to have adopted a double loop learning approach to knowledge acquisition. Peruvian firms involved in open innovation reported higher sales growth and indicated greater reliance on the use of double loop learning.Practical implicationsThe practical implications of the study are that firms in emerging economies do not have to be reliant on entrepreneurial behaviour to sustain business growth. Nevertheless involvement in open innovation can be beneficial.Originality/valueThe originality of this paper is that although the results are only for companies in Peru, the findings may suggest that firms operating in emerging economies need not necessarily rely on entrepreneurial behaviour to sustain business growth, although involvement in open innovation may enhance business performance.
Constituents and outcomes of absorptive capacity – appropriability regime changing the game
Authors: Hurmelinna‐Laukkanen Pia 
Published: July 2012

PurposeRecent research and practice have put a great deal of effort into finding efficient ways of managing and organizing to promote innovation within organizations. This study aims to continue this trend in addressing issues related to knowledge transfer and protection through examining roles of absorptive capacity and appropriability regimes and the interplay between them. An appropriability regime can play a dual role when external knowledge and the knowledge‐base of the firm form the basis for absorptive capacity, which then contributes to innovation performance.Design/methodology/approachThe study provides an empirical examination of the direct and moderating roles of appropriability regime regarding the above‐mentioned dual role. Data collected from 335 firms was utilized to perform regression analyses.FindingsThe empirical evidence suggests, first, that the strength of the appropriability regime has a positive effect on absorptive capacity (especially the acquisition of knowledge) together with good connectedness to external knowledge sources and high levels of internal R&D. In addition, support can be found for the idea of absorptive capacity and the appropriability regime being positively related to innovation performance. Both direct and moderating effects can be found, but they are slightly different for knowledge acquisition and application.Originality/valueThis study contributes to prior studies by producing empirical evidence on the relationships described above. An important issue is also that it departs from prior works by viewing an appropriability regime as a factor that can be affected by the firm (i.e. as a strategic tool), and not as a purely environmental or external factor.
Testing the Schumpeterian hypotheses on an open innovation framework
Authors: Sandulli Francesco D. , Fernandez‐Menendez Jose , Rodriguez‐Duarte Antonio , Lopez‐Sanchez José Ignacio 
Published: July 2012

PurposeThe purpose of this paper is to explore the unclear relationship between industry structure and open innovation.Design/methodology/approachThe focus of the study is on firms that received external help to develop their products or that helped third parties in developing their products. The hypotheses were tested on a large panel of more than 7,000 firms using generalized estimating equations.FindingsThe results show that open innovation adoption is positively related to technology complexity and market uncertainty while it is negatively related to market concentration. Larger firms are more likely to adopt open innovation strategies.Originality/valueThe research makes an important contribution to the literature by examining on a large sample of firms the moderating effects of industry concentration, industry research and development intensity and the technology life cycle stage on the adoption of open innovation.
Knowledge brokering for transference to the pilot's safety behavior
Authors: Lin Yi‐Hsin 
Published: July 2012

PurposeThis study aims to use organizational identification, organizational culture and safety culture as the intervening variables between safety mission statements and safety behavior to survey and model the process of brokering knowledge from the top strategy makers to the workers on assignments. A pilot empirical research initiative was launched to determine the linkage between safety missions and safety behavior in the airline industry.Design/methodology/approachFirst, descriptive statistics and independent‐sample t‐tests were used to evaluate the mean, standard deviation (SD) and the relationship between the safety mission statement, organizational identification, organizational culture, safety culture and safety behavior and the respondent's years of working for the sampled airline. In addition, Pearson correlation analysis was used to test the relationships between the five factors. Finally, path analysis was used to examine the direct effects and indirect effects between individual factors.FindingsThe findings show that organizational identification and organizational culture are two important intervening variables between the safety mission statement (knowledge brokering) and safety behavior. The results of Pearson correlation analysis indicate that five factors are highly correlated with each other, especially the safety mission statement and organizational identification; organizational culture and safety culture; organizational identification and organizational culture; and safety culture and safety behavior. Besides, the safety mission statement has a negative direct effect on the pilot's safety behavior.Originality/valueTo understand the process of using the safety mission statement to change safety behavior can significantly increase the benefits of brokering knowledge. Furthermore, this study has provided an overview of the flight crews' perceptions on how safety is managed in the aviation industry. Based on the findings, it is concluded that organizations in the various sectors of the airline could do better in managing safety, and in brokering the safety knowledge in the industry. At another level, this study provides an opportunity to explore the validity of causal relationships among different areas.
Are social media replacing traditional media in terms of brand equity creation?
Authors: Bruhn Manfred , Schoenmueller Verena , Schäfer Daniela B. 
Published: July 2012

PurposeThe purpose of this paper is to investigate the relative impact of brand communication on brand equity through social media as compared to traditional media. In a juxtaposition of different industries it aims at: investigating whether both communication instruments have an impact on consumer‐based brand equity; comparing the effect sizes of these two communication instruments; and separating the effects of firm‐created and user‐generated social media communication.Design/methodology/approachA total of 393 data sets from three different industries, namely tourism, telecommunications, and pharmaceuticals, were generated using a standardized online‐survey. Structural equation modeling was used in the analysis of the data obtained to investigate the interplay of social media and traditional media in general, as well as in an examination of industry‐specific differences.FindingsThe results of the empirical study show that both traditional communications and social media communications have a significant impact on brand equity. While traditional media has a stronger impact on brand awareness, social media communications strongly influence brand image. Firm‐created social media communication is shown to have an important impact on functional brand image, while user‐generated social media communication exerts a major influence on hedonic brand image. Furthermore, the present study highlights significant differences between the industries under investigation.Originality/valueThe research described in this paper is pioneering in that it juxtaposes the impacts of social media and traditional media on brand equity – a topic of increasing interest to firms in the era of Facebook and Twitter but so far largely uninvestigated. Moreover, the differentiation between firm‐created and user‐generated social media communication, which is gaining increasingly in importance, as companies see their brand marketing power devolve to the consumer through social media platforms, offers valuable insights to marketing practitioners and academics.
Trust intentions in readers of blogs
Authors: Doyle James D. , Heslop Louise A. , Ramirez Alex , Cray David 
Published: July 2012

PurposeThe blogosphere is an active arena for the communication of topic‐area claims by marketer and non‐marketer sources. Determinants of influence in the blogosphere have not been well documented. The purpose of this paper is to investigate trust in bloggers, in a framework involving characteristics of bloggers and blogs and blog reading outcomes.Design/methodology/approachBlog‐reader perceptions of bloggers and blogs are derived and tested on a sample of blog readers for their effects on trust formation. Tests of mediation examine the role of perceived personal outcomes of blog reading in trust‐formation processes.FindingsTrust formation is predicted by engagement knowledge of the blogger, unique reading experiences, and belief that the blog improved the marketspace. Blogger authoritative knowledge negatively impacted trust intentions. Positive experiences from blog reading mediate relationships between blog and blogger characteristics and intentions to trust.Research limitations/implicationsBlog readers examined in this initial investigation may not be totally representative of the general population of blog readers. Replications with other populations are needed.Practical implicationsThe paper's findings suggest knowledge is an essential characteristic of a trustworthy blogger, but knowledge unrelated to everyday information needs holds little perceived value for readers. Firms operating blogs may wish to de‐emphasize their topic‐area authoritative knowledge and project a voice of topic‐area engagement.Originality/valueThe paper identifies salient trust‐related blogger and blog characteristics and provides an indication of a domain‐specific trust‐development process that is applicable to marketer and non‐marketer information sources.
The effect of web communities on consumers' initial trust in B2C e‐commerce websites
Authors: Brengman Malaika , Karimov Farhod P. 
Published: July 2012

PurposeThe purpose of this paper is to test the effectiveness of the mere integration of social network applications to provide a signal concerning the “trustworthiness” of an unfamiliar e‐vendor in order to enhance subsequent purchase intentions.Design/methodology/approachTo investigate the impact of web communities on consumers' initial trust beliefs (i.e. ability, benevolence and integrity), a 2×3 between‐subjects full factorial online experiment was carried out, using a fictitious web site for a gift gadgets selling company, manipulating it for inclusion or exclusion of a “social networking site”, and for inclusion or exclusion of “a corporate blog (text only blog, photo and text blog, or no blog)”. Data were obtained from 226 online shoppers.FindingsAlthough the authors could not reveal any effects of the integration of social network applications on “ability” beliefs, it was possible to demonstrate their capacity to “signal” “benevolence” and “integrity”, which in turn have a significant impact on purchase intentions. Unfamiliar e‐retailers may foster perceptions of “integrity” by utilizing text‐blogs into their web sites, but they should avoid embedding facial photos of shop representatives in the blog. If e‐retailers want to make use of “a corporate blog with facial photo”, it is recommended to combine it with the integration of a social networking site such as Facebook in order to boost perceptions of “benevolence”.Research limitations/implicationsThe simple integration of “social network applications” can affect “initial trust beliefs” towards unfamiliar e‐tailers and subsequent “purchase intentions”, but it appears essential to utilize just the right cue combination in order to obtain the desired effect. The effectiveness of integrating a social network application may vary according to the type and may affect different trust beliefs (benevolence, integrity).Originality/valueAn important issue in e‐commerce remains how trust is developed between consumers and e‐retailers. This paper investigates the use of different web communities and the influence of their integration in the commercial web site on consumers' initial trust beliefs in the online environment. The findings will help business managers to understand how social media should be used to lead to optimal results.
Customer engagement in a Facebook brand community
Authors: Gummerus Johanna , Liljander Veronica , Weman Emil , Pihlström Minna 
Published: July 2012

PurposeCustomer engagement is a concept that has emerged recently to capture customers' total set of behavioral activities toward a firm. The purpose of this paper is to study the effect of customer engagement behaviors on perceived relationship benefits and relationship outcomes.Design/methodology/approachAn online survey of members of a gaming Facebook brand community, resulting in 276 usable responses from gaming customers.FindingsCustomer engagement was divided into “Community Engagement Behaviors” (CEB) and “Transactional Engagement Behaviors” (TEB). In addition, three relationship benefits were identified: social benefits, entertainment benefits and economic benefits. The engagement behaviors largely influenced the benefits received. Furthermore, the mediation analysis results show that the influence of CEB on satisfaction is partially mediated by social benefits and entertainment benefits, while the effect of TEB on satisfaction is fully mediated through the same benefits. The effect of CEB on loyalty is mediated through entertainment benefits.Research limitations/implicationsThe findings are limited to one brand community. The findings have implications for further research on customer engagement.Practical implicationsThe paper's findings give ideas about how firms can utilize Facebook communities to enhance satisfaction and loyalty by offering the right kinds of relationship benefits. Managers are encouraged to study customer engagement behaviors on, and perceptions of, all channels and to utilize this information for the development of their social media strategies.Originality/valueCustomer engagement is a newly introduced concept on which scarce empirical research exists, and there is very little evidence of its effect on customer relationships. This is the first paper to study customer engagement empirically on a Facebook brand community, and to relate customer engagement to relationship constructs.
“Like it or not”
Authors: Coulter Keith S. , Roggeveen Anne 
Published: July 2012

PurposeThe purpose of this paper is to investigate how source, network, relationship, and message/content factors affect how consumers respond to a word‐of‐mouth (WOM) communication in an online social network.Design/methodology/approachHypotheses were addressed using two online surveys. The first of these examined persuasive WOM communications on Facebook, the second investigated WOM communication on Twitter.FindingsIt was found that closeness to the source of a persuasive communication may have less of an impact on message acceptance in online social networks compared to traditional WOM. The number of persons in a product network, as well as whether those members of a product network are also members of one's friend network, are important factors that determine message acceptance.Originality/valueThe paper demonstrates differences between online versus traditional WOM, and has important implications for marketing practitioners.