bluuebunny/crossref_metadata_2025_split huggingface dataset:
Pengaruh Kualitas Layanan, Persepsi Harga, Kualitas Produk dan Citra Merek terhadap Kepuasan Konsumen : Studi pada Konsumen Pembeli dan Pengguna Produk Merek Jims Honey
Authors: Mela Arum Agustina  , Alimuddin Rizal Rivai  
Published: June 2024

The purpose of this research is to determine and analyze the influence of service quality, price perception, product quality, brand image on customer satisfaction with Jims Honey brand products. This research uses an explantive quantitative research method by distributing questionnaires to several WhatsApp, Telegram, Facebook and Instagram groups. The population in this study were respondents who had purchased and used Jims Honey products directly. The data analysis method used is multiple linear regression using SPSS version 25. This test uses four independent variables, namely Service Quality, Price Perception, Product Quality, and Brand Image and Customer Satisfaction as dependent variables. The results of this research are 1) Service Quality has a positive and significant effect on consumer satisfaction for Jims Honey products. 2) Price Perception has a positive and significant effect on consumer satisfaction for Jims Honey products. 3) Product Quality has a positive and insignificant effect on consumer satisfaction. 4) Brand Image has a positive and significant effect on consumer satisfaction. 5) Service Quality, Price Perception, Product Quality and Brand Image on consumer satisfaction for Jims Honey products.
Sosialisasi Mengenai Program BPJS Ketenagakerjaan Dengan Tujuan Meningkatkan Keasadaran Diri di kalangan Mahasiswa Kota Surabaya
Authors: Davina Ayu Fakhriyyah  , Lia Nirawati  
Published: June 2024

National social security exists with the aim of improving the welfare of the Indonesian people. BPJS Employment acts as a Social Security organizing institution in Indonesia with the aim of protecting workers, meeting their basic needs and providing certainty of family income. Although the benefits provided are very significant, the lack of public understanding can lead to misunderstandings and make some people reluctant to take part even though the benefits are quite large. Despite the general awareness of the importance of BPJS employment protection, many students still lack understanding of BPJS Employment. It is important for students who are preparing to enter the workforce to understand the importance of employment protection. To improve students' understanding of the importance of BPJS Employment, effective socialization strategies need to be promoted through lectures and discussions. The purpose of this research is to improve students' understanding of the importance of BPJS through discussion socialization, The results showed that this socialization program succeeded in increasing students' understanding of the benefits and security of BPJS Employment through interactive discussions between participants and speakers.
Pengaruh Self-Efficacy, Komitmen Organisasional, dan Komunikasi Organisasional terhadap Kinerja Pengurus: Studi Pada Anggota KORPS Komunitas Juang PDIP Kabupaten Demak
Authors: Eko Puji Lestari  , Euis Soliha  
Published: June 2024

The purpose of this research is to determine and analyze the influence of self-efficacy, organizational commitment, organizational communication on the performance of administrators among members of the PDIP fighting community corps in Demak Regency. This research consists of 3 independent variables, namely self-efficacy, organizational commitment and organizational communication and 1 dependent variable namely management performance. The data collection technique used a questionnare of 45 responden using the method saturated sampling. Using research quantitative. The results of this research can be conclude that : 1. self-efficacy has no effect on management performance 2. organizational commitment has a positive and significant effect on management performance 3. organization communication has a positive and significant effect on management performance.
Pengaruh Celebrity Endorser dan Brand Image terhadap Minat Beli Kembali Dimediasi oleh Brand Trust pada Konsumen E-Commerce Tokopedia
Authors: Atthiyya Rizky Dhifanto Putri  , Robertus Basiya  
Published: June 2024

The purpose of this study aims to examine the influence of celebrity endorsers and brand image on repurchase interest mediated by brand trust. This type of research is quantitative research. The population of this study is all Tokopedia e-commerce consumers as many as 100 consumers. Data analysis techniques use descriptive analysis and multiple linear regression analysis. The results showed that celebrity endorsers were not significantly positive for brand trust, brand image was significantly positive for brand trust, celebrity endorsers were significantly positive for repurchase interest, brand image was significantly positive for repurchase interest, brand trust did not mediate the influence of celebrity endorsers on repurchase interest, brand trust was able to mediate the influence of brand image on repurchase interest, Brand trust is significantly positive about buyback interest.
Pengaruh Experiential Marketing, Service Quality dan Reference Group terhadap Kepuasan Nasabah Dengan Loyalitas sebagai Variabel Moderasi pada Bank Sumut Syariah KCP Multatuli
Authors: Effendy M. Ridho , Nawawi Zuhrinal M. , Aslami Nuri 
Published: June 2024

This study aims to examine the effect of experiential marketing, service quality and reference groups on customer satisfaction, either partially or simultaneously. And to test whether loyalty is able to moderate the experiential marketing, service quality and reference group variables on customer satisfaction at the North Sumatra Islamic bank Multatuli KCP. This study uses quantitative research methods by collecting data using a Likert scale. The subjects of this study were customers from Bank Sumut Syariah Kcp Multatuli, totaling 100 samples, data analysis techniques through the IBM SPSS statistics 15 program. The results of the study show that first, the experiential marketing variable has a significant effect on customer satisfaction. variable significance value (X1) experiential marketing of 0.000 (<0.05). Second, the service quality variable has a significant effect on customer satisfaction variables. the variable significance value (X2) of service quality is 0.019 (<0.05). The three reference group variables have no significant effect on customer satisfaction variables. variable significance value (X3) reference group of 0.956 (> 0.05). The four customer loyalty variables were unable to moderate the influence of experiential marketing variables on customer satisfaction. The significance value of the interaction variable between experiential marketing and loyalty was 0.946 (> 0.05). The five customer loyalty variables were unable to moderate the influence of service quality variables on customer satisfaction. The significance value of the interaction variable between service quality and loyalty was 0.276 (> 0.05). The six customer loyalty variables were unable to moderate the influence of the reference group variable on customer satisfaction. The significance value of the interactio n variable between the reference group and loyalty was 0.941 (> 0.05). Seventh simultaneously experiential marketing (X1), service quality (X2), reference group (X3) and Loyalty (Z) have a significant effect on customer satisfaction as variable Y, and Sig value < 0.05 then 0.000 < 0.05.

Keywords : Experiential Marketing, Service Quality, Reference group, Customer satisfaction and Loyalty.
Analisis Implementasi Pelayanan Dalam Penyelesaian Klaim pada Produk Mitra Mabrur Plus Asuransi Jiwa Syariah: Studi Kasus PT. AJS Bumiputera Cabang Medan
Authors: Nufikha Liyundzira , Ramadhani Sri , Syarvina Wahyu 
Published: June 2024

This study aims to determine the application of services in resolving claims on products Mitra Mabrur Plus Syariah Bumiputera Life Insurance Medan Branch. This research is a qualitative descriptive study. The data collection technique used was interviews with Customer Managers, Agents and also several customers of Bumiputera Syariah Life Insurance Medan Branch. Observations and documentation were carried out at the Bumiputera Sharia Marketing Office, Medan Branch. The research results that have been obtained are the application of PT. Bumiputera Syariah Life Insurance Medan Branch in resolving Claims by providing Excellent Service at Bumiputera Syariah Life Insurance Medan Branch is in accordance with the concept including attiude (good attitude), attention (attention), action (fast action), ability ( having competent skills), appearance (diligent and neat appearance), Accountability (responsibility for all customers) and sympathy (providing a sense of sympathy for customers).
Keywords: Syariah Life Insurance, Service Implementation, Claims
Pengaruh Flash Sale dan Sistem Pembayaran Cash on Delivery (COD) terhadap Keputusan Pembelian pada Pengikut Akun Sosial Media TikTok Shopee Indonesia
Authors: Kadis Tasya Salsabila , Siregar Salim 
Published: June 2024

In this study, the focus is on analyzing the influence of Flash Sale and Cash On Delivery (COD) on Purchase Decisions at the Shopee Indonesia marketplace. In carrying out this research the quantitative method was used along with descriptive and verification approaches. Primary data in the form of a questionnaire became a technique in collecting data in this study along with a purposive sampling technique. People who follow Shopee Indonesia social media accounts on the TikTok application make up a population in this study totaling 13.3 million which are then processed using the Isaacs-Michael formula to determine a sample of 384. In the success of this study using the help of SPSS 25 and Microsoft Excel 2019.

Keywords: flash sale, cash on delivery (cod), purchase decision.
Pengaruh Flash Sale, Electronic Word Of Mouth, dan Hedonic Shopping Motivation Terhadap Impulse Buying pada Tokopedia: Studi pada Pengguna Tokopedia di Surabaya
Authors: Carissa Ruth Malinda  , Siti Ning Farida  
Published: June 2024

This research was conducted with the aim of analyzing and knowing the effect of flash sales, electronic word of mouth, and hedonic shopping motivation on impulse buying on Tokopedia users in Surabaya. This study uses associative quantitative research. The measurement scale used in this study is a Likert scale (method of summated ratings). The sample in this study used the Cochran formula with the results totaling 96.04. To get more representative results in this study, the authors drew 100 respondents using non-probability sampling techniques. In addition, a purposive sampling approach was applied in the sampling strategy in this study. The considerations or criteria in determining the sample in this study, namely: Surabaya domiciled Tokopedia users; Minimum age 17 years and Have made purchases through Tokopedia more than 2 times. The types of data used in the study, namely primary and secondary data. The questionnaire data that has been obtained will be measured using the IBM SPSS 25 application by conducting validity tests, reliability tests, classical assumption tests, multiple linear regression tests, and hypothesis testing. The results of this study state that simultaneously flash sales, electronic word of mouth, and hedonic shopping motivation have a positive and significant effect on impulse buying. Furthermore, partially the flash sale variable has a positive and significant effect on the impulse buying variable, partially the electronic word of mouth variable has a positive and significant effect on impulse buying, and partially hedonic shopping motivation has a positive and significant effect on impulse buying on Tokopedia users in Surabaya.
Peran Kegiatan Ekstrakurikuler BTQ dalam Meningkatkan Kemampuan Membaca Al-Qur’an Siswa di SMPN 8 Percut Sei Tuan
Authors: Neliwati  , Siregar Fahriza Hasri , Wildan Sitorus  , Pane Nova Emiliya 
Published: June 2024

The Qur’an as a guide to life for Muslims should be studied by constantly reading, interpreting, memorizing and interpreting it. Nowadays, there are many junior high school students who cannot read the Koran according to the correct tajwid, and even make mistakes in pronunciation of the makhorijul letters, and do not know the hijaiyah letters. So there is a need for BTQ extracurricular roles. The aim of this research is to determine the role of BTQ extracurricular activities in improving students' Al-Qur'an reading skills at SMPN 8 Percut Sei Tuan. This research uses qualitative methods using a descriptive approach. The subjects in this study are the Principal, the Person in Charge of BTQ extracurricular, BTQ Extracurricular Trainer, and students. The results showed that BTQ's extracurricular program has an important role in improving the reading skills of students at SMPN 8 Percut Sei Tuan. Although not optimal, when reading the Qur'an students at SMPN 8 Percut Sei Tuan are able to pronounce hijaiyah letters in accordance with the makhorijul letters, are able to recognize the letters that are part of the science of tajweed, understand the theory and can remember examples of tajweed, such as nun sukun, mim sukun and tanwin, so that it can be said to be able to apply the science of tajweed in reading the Qur'an and fluent in reading it.
PERAN DIMENSI KUALITAS DAN KEPUTUSAN TERHADAP LOYALITAS PASIEN PADA RUMAH SAKIT CITRA HUSADA
Authors: Nafisi Aura , Rizal Muhammad , Fakhrurrazi Fakhrurrazi 
Published: June 2024

Penelitian ini bertujuan untuk mengetahui “Peran Dimensi kualitas dan Keputusan Terhadap Loyalitas pasien Pada Rumah Sakit Citra Husada Sigli Kabupaten Pidie”. Dimana variabel independen yaitu dimensi kualitas (X1) dan keputusan (X2) dan Loyalitas pasien (Y) sebagai variabel dependennya. Populasi dalam penelitian ini adalah pasien Pada Rumah Sakit Citra Husada Sigli Kabupaten Pidie. Sampel dalam penelitian ini adalah 100 responden. Berdasarkan hasil penelitian, diperoleh persamaan regresi: Y = 3,652 + .411 X1+ .448 X2. Berdasarkan hasil analisis bahwa dari kedua variabel yang diteliti, ternyata variabel keputusan (X2) mempunyai pengaruh yang paling dominan sebesar 44,8% terhadap Loyalitas pasien Pada Rumah Sakit Citra Husada Sigli Kabupaten Pidie. Hubungan antara variabel dependen dan independen yaitu masing-masing variabel Dimensi kualitas (X1) dan Keputusan (X2) terhadap Loyalitas pasien Pada Rumah Sakit Citra Husada Sigli Kabupaten Pidie dengan indeks korelasi sebesar 65,2% Ini berarti hubungan tersebut sangat kuat. Kemudian indeks determinasi masing-masing variabel Pengembangan variabel Dimensi kualitas (X1) dan Keputusan (X2) sebesar 64,5% ini berarti berpengaruh secara signifikan terhadap Loyalitas pasien Pada Rumah Sakit Citra Husada Sigli Kabupaten Pidie dan sebesar 34,5% yang dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. Kata kunci : Dimensi kualitas, Keputusan, Loyalitas pasien
KEGUNAAN E-SERVICE QUALITY DAN E- SECURITY SEALS TERHADAP PERMINTAAN PRODUK PADA APLIKASI LAZADA
Authors: Ziara Rezika , Isnaini Teuku , Nur Muhammad 
Published: June 2024

Penelitian ini bertujuan untuk mengetahui “Kegunaan E-Service Quality dan E- Security Seals Terhadap Permintaan Produk (Studi Kasus Pada Masyarakat Kabupaten Pidie yang Menggunakan Aplikasi Lazada)”. Dimana variabel independen yaitu Perceived Value (X1) dan Preferensi konsumen (X2) dan Keputusan pembelian (Y) sebagai variabel dependennya. Populasi dalam penelitian ini adalah konsumen yang berkunjung pada Indrajaya Mobil Sigli Kabupaten Pidie yang mana jumlahnya 100 orang. Berdasarkan hasil penelitian, diperoleh persamaan regresi: Y = 4.194 + 0,416 X1+ 0,414 X2. Berdasarkan hasil analisis diatas dapat disimpulkan bahwa dari kedua variabel yang diteliti, ternyata variabel E-service quality (X1) mempunyai pengaruh yang paling dominan sebesar 74,6% terhadap Permintaan produk pada masyarakat Kabupaten Pidie yang menggunakan Aplikasi Lazada. Hubungan antara variabel dependen dan independen yaitu masing-masing variabel E-service quality (X1) dan E-security seals (X2) terhadap Permintaan produk pada masyarakat Kabupaten Pidie yang menggunakan Aplikasi Lazada dengan indeks korelasi sebesar 864% Ini berarti hubungan tersebut sangat kuat. Kata kunci : Perceived Value, Preferensi konsumen, Keputusan pembelian
PENGARUH EKSPEKTASI PELANGGAN, DISCOUNT HARGA DAN STRATEGI LOKASI TERHADAP LOYALITAS KONSUMEN PADA TOKO CHERRYMART BEUREUNUN
Authors: Maulizar Maulizar , Umar Nyak , Ismayli Ismayli 
Published: June 2024

Penelitian bertujuan untuk mengetahui pengaruh ekspektasi pelanggan, discount harga, dan strategi lokasi serta variabel yang paling dominan berpengaruh terhadap loyalitas konsumen pada Toko Cherrymart Beureunuen.Penelitian ini dilaksanakan di Toko Cherrymart yang terletak di Jalan Raya Medan Banda Aceh, Beureunuen, Kabupaten Pidie. Populasi penelitian ini adalah konsumen Toko Cherrymart Beureunuen dan jumlahnya tidak diketahui secara pasti. Dengan menggunakan rumus unknown population maka diperoleh jumlah sampel penelitian (n) sebanyak 96 orang, namun untuk kepentingan penelitian ini sampel diambil sebanyak 100 orang.Pengumpulan data dilakukan dengan menggunakan metode dan prosedur Penelitian Kepustakaan, Penelitian Lapangan, Wawancara, dan Kuesioner. Kuisioner yang digunakan adalah kuisioner tertutup dengan menggunakan skala Likert. Hubungan antara variabel independen dengan dependen dijelaskan dengan model regresi linear berganda : Ŷ = a + b1X1+ b2X2 + b2X2+ e. Berdasarkan output SPSS diperoleh model regresi linear berganda dalam bentuk persamaan sebagai berikut: Y = 0,490 + 0,296 X1+0,226 X2 + 0,350 X3, variabel strategi lokasi (X3) mempunyai pengaruh paling dominan terhadap loyalitas konsumen pada Toko Cherrymart Beureunuen. Indeks determinasi sebesar 38,4% yang berarti bahwa variasi variabel bebas dapat menjelaskan variabel tidak bebas sebesar 38,4% sedangkan selebihnya yaitu 61,6% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. Nilai Fhitung19,908 dengan signifikansi 0,000 (p0,05) menunjukkan bahwa variabel ekspektasi pelanggan (X1), discount harga (X2) dan strategi lokasi (X3) secara simultan berpengaruh secara signifikan terhadap loyalitas konsumen pada Toko Cherrymart Beureunuen. Secara parsial variabel ekspektasi pelanggan diperoleh nilai thitung 3,838 (p0,05), variabel discount harga bernilai thitung 2,455 (p0,05), variabel strategi lokasi nilai thitung 4,437 (p0,05) menunjukkan berpengaruh signifikan terhadap loyalitas konsumen pada Toko Cherrymart Beureunuen.
ANALISIS CAPITAL ADEQUENCY RATIO DAN BIAYA OPERASIONAL TERHADAP ROA PADA PERBANKAN YANG TERDAFTAR DI BEI
Authors: Syimah Nur , Nazariah Nazariah , Arjuniadi Arjuniadi 
Published: June 2024

Penelitian ini bertujuan untuk mengetahui Analisis Capital Adequency Ratio dan Biaya Operasional Terhadap Return On Asset Pada Perusahaan Perbankan yang Terdaftar di Bursa Efek Indonesia Periode 2018-2022. Adapun sampel pada penelitian ini berjumlah 110 observasi. Kemudian data yang di peroleh dianalisis dengan menggunakan analisis regresi berganda, analisis ini meliputi uji normalitas, uji multikolinearitas, uji heterokodastisitas, uji autokorelasi, uji f, uji t, analisis regresi berganda dan analisis koefesien determinasi, berdasarkan hasil penelitian, di peroleh persamaan ROA = -2.551 + 0.710 CAR – 0.746 BOPO + e. Hasil pengujian secara parsial di ketahui bahwa variabel Capital Adequency Ratio (CAR) berpengaruh positif dan signifikan terhadap terhadap Return On Asset pada Perusahaan Perbankan yang Terdaftar di Bursa Efek Indonesia Periode 2018-2022, dengan nilai signifikansi sebesar 0,00. Variabel Biaya Operasional (BOPO) berpengaruh negatif dan signifikan terhadap Return On Asset pada Perusahaan Perbankan yang Terdaftar di Bursa Efek Indonesia Periode 2018-2022, dengan koefesien sebesar 0,00. Kata Kunci : Capital Adequency Ratio, Biaya Operasional dan Return On Assets, Current Ratio
PENGARUH KEAMANAN, KEMUDAHAN DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE PAKAIAN JADI PADA APLIKASI SHOPEE (Studi Kasus pada Masyarakat Padang Tiji Kabupaten Pidie)
Authors: Maulita Ayu , Isnaini Teuku , Akmal Syamsul 
Published: June 2024

ABSTRAK Penelitian ini bertujuan untuk mengetahui “Pengaruh Keamanan, Kemudahan Dan Kualitas Informasi Terhadap Keputusan Pembelian Secara Online Produk Pakaian Jadi Pada Aplikasi Shopee (Studi Kasus pada Masyarakat Padang Tiji Kabupaten Pidie)”. Dimana variabel independen yaitu Keamanan (X1), Kemudahan (X2), Kualitas Informasi (X3) dan Keputusan Pembelian (Y) sebagai variabel dependennya. Populasi dalam penelitian ini adalah masyarakat Padang Tiji Kabupaten Pidie yang melakukan transaksi online di aplikasi Shoppe. Kemudian digunakan metode Simple Random Sampling, yaitu pengambilan sampel anggota populasi dilakukan secara acak tanpa memperhatikan strata yang ada dalam populasi itu. Sampel dalam penilitian ini adalah 100 responden. Data dikumpulkan dengan menggunakan metode survey melalui kuesioner yang diisi oleh responden. Kemudian data yang diperoleh dianalisis dengan menggunakan analisis regresi berganda. Analisis ini meliputi Uji Validitas, Uji Reliabilitas, Analisis Regresi berganda Uji Asumsi Klasik, Uji Hipotesis melalui Uji f dan Uji t, serta analisis Koefisien Determinasi (R²). Berdasarkan hasil penelitian, diperoleh persamaan regresi: Y = 1,341 + 0,152 X1+ 0,578 X2 + 0,282 X3. Berdasarkan hasil analisis di atas dapat disimpulkan bahwa dari ketiga variabel yang diteliti, ternyata variabel kemudahan (X2), mempunyai pengaruh yang paling dominan sebesar 57,8% terhadap Terhadap Keputusan Pembelian (Y) Secara Online Produk Pakaian di Aplikasi Shopee (Studi Kasus pada Masyarakat Padang Tiji Kabupaten Pidie). Pengaruh antara variabel dependen dan independen yaitu masing-masing variabel Keamanan (X1), Kemudahan (X2) dan Kualitas Informasi (X3) terhadap Terhadap Keputusan Pembelian (Y) Secara Online Produk Pakaian di Aplikasi Shopee (Studi Kasus pada Masyarakat Padang Tiji Kabupaten Pidie) dengan indeks korelasi sebesar 96,2% Ini berarti hubungan tersebut sangat kuat. Kata kunci : Keamanan, Kemudahan, Kualitas Informasi dan Keputusan Pembelian
PENGARUH INOVASI PELAYANAN DAN KINERJA PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KARTU PERDANA INTERNET TELKOMSEL (STUDI KASUS PADA PENGGUNA PAKET DATA TELKOMSEL DI PADANG TIJI)
Authors: Safrizal Safrizal , Isnaini Teuku , Zulfikar Zulfikar 
Published: June 2024

Penelitian ini bertujuan untuk mengetahui “Pengaruh Inovasi pelayanan dan Kinerja Pelayanan Terhadap Keputusan Pembelian Kartu Perdana Internet Telkomsel (studi kasus pada pengguna paket data Telkomsel di Padang Tiji)”. Populasi dalam penelitian ini diambil sebagai Sampel menggunakan rumus Unknown Populations sehingga didapatkan hasil sampel sebanyak 96 responden. Data dianalisis dengan menggunakan analisis regresi berganda. Berdasarkan hasil penelitian, diperoleh persamaan regresi:Y = 4,504 + 0,556X1+ 0,282X2Dapat disimpulkan bahwa dari kedua variabel yang diteliti, ternyata variabel Inovasi pelayanan (X1) mempunyai pengaruh yang paling dominan sebesar 55,6 % terhadap Keputusan Pembelian Kartu Perdana Internet Telkomsel pada pengguna paket data Telkomsel di Padang Tiji. Hubungan antara variabel dependen dan independen yaitu dengan indeks korelasi sebesar 89,1% Ini berarti hubungan tersebut sangat kuat. Kemudian indeks determinasi masing-masing variabel sebesar 79,4 %, ini berarti berpengaruh secara signifikan terhadap Keputusan Pembelian Kartu Perdana Internet Telkomsel pada pengguna paket data Telkomsel di Padang Tiji dan sebesar 20,6 % yang dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. Kata kunci :Inovasi Pelayanan, Kinerja Pelayanan, Keputusan Pembelian