bluuebunny/crossref_metadata_2025_split huggingface dataset:
Rationalisation as delusion: pictorial health warnings and tobacco industry arguments
Authors: Hoek Janet , Gendall Philip , Louviere Jordan 
Published: November 2011

PurposeThe tobacco industry consistently opposes measures that would limit their marketing, but provides little empirical evidence to support its position. This paper aims to test claims that pictorial health warnings on tobacco products would be no more effective than text‐only warnings.Design/methodology/approachThree studies used face‐to‐face interviews with smokers and non‐smokers to compare pictorial and text‐only warnings. Two studies used semantic differential scales to estimate cognitive and affective responses to pictorial and text‐only warnings, and the Juster Scale to provide behavioural estimates. The final study used best worst scaling to compare paired pictorial and text‐only warnings.FindingsImages featuring medical and social images elicited stronger affective, cognitive and behavioural responses than a control, text‐only message. Comparisons of refreshed text and pictorial warnings found the latter elicited stronger reactions while the former produced similar results to the control. Updating text warnings did not render these more effective; however, adding an image to an existing text warning made this more effective than the control.Research limitations/implicationsArguments advanced by the tobacco industry need empirical analysis to assess their validity.Social implicationsThis study provides evidence that pictorial health warnings are more effective than text warnings and suggests that refreshing the text used in warning labels, the alternative promoted by the tobacco industry, would be less effective than introducing pictorial warnings.Originality/valueThis is the first comparison of pictorial and refreshed text warnings; the findings challenge the tobacco industry's position on tobacco warning labels and contradict arguments used to oppose the introduction of pictorial warning labels.
Against medical advice: the anti‐consumption of vaccines
Authors: Lee Michael S.W. , Male Mike 
Published: November 2011

PurposeThe purpose of this paper is to discuss the main reasons driving the anti‐vaccination movement (AVM) and relate similarities and differences of the AVM with the anti‐consumption of other products.Design/methodology/approachThe paper conducts thematic analysis of various online sources, including medical journals, blogs, science articles and business/social science databases.FindingsFirst, the paper outlines the main themes (religion, freedom of choice, risk, and uncertainty) driving the anti‐consumption of vaccines. Second, it explains why the AVM is a unique and paradoxical form of anti‐consumption. Third, although much anti‐consumption behaviour is motivated by the belief that rejecting certain acts of consumption may be beneficial to society, the paper uses the AVM to show that not all anti‐consumption behavior has clear‐cut benefits for society.Research limitations/implicationsWhile this is predominately a conceptual paper, a commentary on the AVM has never been attempted by business scholars. This is surprising since business scholars are able to bring a more impartial viewpoint to the debate than both the medical establishment and proponents of natural therapy. As this paper is not associated with medical interests, nor the AVM, the focus is on the welfare of consumers and as such, a more detached perspective may be useful in this controversial area.Practical implicationsSince the AVM debate is filled with much uncertainty, the paper recommends a more balanced/respectful approach by the medical community, pro‐vaccinators and the AVM.Originality/valueUnlike previous work in the area, this research intersects commercial, societal, and medical interests. It also highlights AVM as an interesting case where large groups of people sharing similar anti‐consumption behaviours are actually incompatible with one another.
Interactive or reactive? Marketing with Twitter
Authors: Burton Suzan , Soboleva Alena 
Published: November 2011

PurposeDespite rapid growth in organizational use of Twitter, there is little theoretical or empirical research examining how different organisations use Twitter. This paper aims to analyse and compare use of Twitter in 12 accounts held by six organisations in the USA and Australia, drawing on existing models of interactive communications.Design/methodology/approachThe paper is based on analysis of a random sample of tweets sent by each account.FindingsThe results demonstrate different ways in which the interactive capabilities of Twitter can be used to communicate with customers. However by also demonstrating lack of consistency in Twitter practice within most organisations, the results reinforce the need for strategic consistency in developing Twitter practice.Research limitations/implicationsThe results are based on the Twitter practice of 12 organisational accounts in the USA and Australia from December 2009 to May 2010. As with any evolving medium, practices at the different organisations may have changed since that time.Originality/valueThe paper is the first to compare Twitter use within and across organisations and geographic markets. It demonstrates a variety of potential Twitter practices, and discusses the advantages and disadvantages of different strategies, and thus provides a framework for analysis of Twitter practice, and strategic direction for organisations developing their use of Twitter. The paper identifies challenges in the use of Twitter as both a one‐to‐many, and also a one‐to‐one, communication medium, and suggests strategies for coping with this dual use of Twitter.
Fairly sold? Adding value with fair trade coffee in cafes
Authors: Murphy Andrew , Jenner‐Leuthart Ben 
Published: November 2011

PurposeThe presence of fair trade coffee in cafés may help in strategic positioning and market differentiation. This paper aims to explore the extent to which this is evident for café customers.Design/methodology/approachCustomers were surveyed on their perceptions of café and coffee attributes including taste, price and store atmosphere. Respondents were analysed by knowledge of the concept of fair trade, and by frequency and place of purchase.FindingsThe study finds that nearly half of respondents claimed moderate self‐assessed knowledge, although objective knowledge was lower. More knowledgeable customers cared more for fair trade products and for café atmosphere, of which fair trade promotional material plays a part. Customers stated they expected to pay more for fair trade coffee, although on average not as much as current margins require. When exposed to more information about fair trade, stated price premium support increased, but coffee taste expectations worsened.Practical implicationsPromoting fair trade coffee can help distinguish and position cafés, but not as much as was expected. Customer beliefs about the provision of fair trade products appear to have a stronger influence on their choices than actuality.Originality/valueThe paper contributes to understanding customer motives for purchasing fair trade coffee, particularly in the context of cafés/coffee houses, and for their patronage.
Phonetic symbolism and children's brand name preferences
Authors: Baxter Stacey , Lowrey Tina M. 
Published: November 2011

PurposeChildren are bombarded by branded communication every day. The purpose of this paper is to investigate the role that particular linguistic devices play in communication, and whether this process differs between children and adults. One such device is phonetic symbolism, which has been shown to lead adults to prefer brand names whose phonetic attributes match product and/or brand features.Design/methodology/approachThree experiments were undertaken to examine children's (six to 12 years of age) preference for phonetically manipulated brand names. Experiment 1 replicates findings in previous research showing that preference for a particular brand name within a single product category is dependent on how the brand is described. Experiment 2 extends this research across product categories that are expected to lead to differential brand name preference (based on product features). Finally, experiment 3 investigates the interaction between pure phonetic symbolism and semantic information.FindingsChildren show similar patterns of brand name preference (with some age differences that could be attributable to developmental stages), and that they link particular sounds with specific brand/product attributes.Practical implicationsThis research shows that when selecting an inventive and distinct brand name, consideration could be given to the relationship between vowel sounds and brand characteristics. The authors believe that the findings are of importance to marketers as they consider different approaches to the naming of new brands.Originality/valueThis is the first set of experiments to investigate the effects of phonetic symbolism on brand name preference utilising a children's sample.
The first decade: emerging issues of the twenty‐first century in consumer marketing
Authors: Fortin David , Uncles Mark 
Published: November 2011

PurposeAs one rewinds the clock to the early days of the twenty‐first century, it can be quite surprising to realise how much the consumer landscape has changed from what it is today. This paper aims to introduce the special issue and attempts to take stock of the last decade and reflect on the transformation of key areas of the changing marketplace and its impact on consumption.Design/methodology/approachA critical and integrative appraisal of emerging issues in consumer marketing is used to develop a framework for reviewing the relationship between demand‐side and supply‐side trends in the consumer landscape.FindingsIn reviewing major developments and trends of the last decade, the paper argues that the consumption landscape now operates in a rapidly changing environment that can be characterised as both turbulent and disruptive. These major shifts are emerging from the physical environment, technological innovation and the transformation of major markets. In all these scenarios, significant events are being experienced which disrupt the ways in which consumers behave and a retrospective of the first decade underscores several of these major shifts.Research limitations/implicationsAll of the papers included in this special issue have used one or more methods of inquiry based on conceptual, qualitative and/or quantitative approaches and open up fascinating avenues for future research in areas such as social marketing, branding, anti‐consumption, co‐creation, and social networking to name a few.Practical implicationsThe last decade saw a great deal of attention given to social marketing and tackling the “dark side” of marketing to selected groups, often identified as vulnerable consumers. In other cases, such as with “anti‐consumption”, consumers totally avoid consuming certain products which, as a result, may have negative consequences not only for them but for the whole of society such as is the case with the avoidance of vaccination.Originality/valueThis paper is a unique examination of the last decade and its impact on consumer marketing backed up by a collection of strong contributions in emerging areas such as anti‐consumption, social networking, health promotion and addictive products, consumer co‐creation, sustainability and fair trade, branding and multicultural markets.
Explaining the effectiveness of performance‐based logistics: a quantitative examination
Authors: Randall Wesley S. , Nowicki David R. , Hawkins Timothy G. 
Published: November 2011

PurposePerformance‐based logistics (PBL) strategies are providing governments and for‐profit organizations with a contractual mechanism that reduces the life cycle costs of their systems. PBL accomplishes this by establishing contracts that focus on the delivery of performance not parts. PBL establishes a metric based governance structure where suppliers make more profit when they invest in logistics process improvements, or system redesign, that reduces total cost of ownership. While work has been done to outline an overall PBL theoretical framework, the underlying theory explaining the enablers that lead to organizational and team‐level, team‐goal alignment associated with the PBL governance structure requires testing. The purpose of this paper is to quantitatively test previously posited relationships between enablers of PBL and PBL effectiveness. An additional objective is to explore any differences in PBL effectiveness between different business sectors.Design/methodology/approachA multiple regression model was developed, tested and validated to explain the effectiveness of PBL. The model was externally validated with exploratory cross‐sectional survey data of 61 practitioners.FindingsThis study strongly supports recent PBL theory explaining PBL effectiveness. Key antecedents include investment climate, relational exchange, PBL leadership, and business sector. Further, government organizations lag behind their commercial counterparts in PBL effectiveness and PBL leadership.Practical implicationsPBL business arrangements are more effective in more favorable investment climates. Thus, leaders should welcome new ideas, empower employees, and encourage entrepreneurship. Since PBL effectiveness increases with relational exchange, building trust and communicating with suppliers is key. Leadership is also important to PBL effectiveness. Leaders should accept risk, focus on long‐term affordability and performance, and align activities to achieve end‐user goals.Originality/valueThis research is the first quantitative test of previously posited factors affecting PBL effectiveness. Additionally, this research unveils key differences in business sectors' use of PBL strategies.
Diffusion of green supply chain management
Authors: Hazen Benjamin T. , Cegielski Casey , Hanna Joe B. 
Published: November 2011

PurposeExtant research has yielded conflicting results regarding the relationship between adoption of green supply chain management (GSCM) practices and competitive advantage. The purpose of this paper is to further investigate this relationship by examining the case of green reverse logistics (GRL).Design/methodology/approachThrough the lens of diffusion of innovation and resource‐advantage theory, the authors examine whether or not consumers perceive products made via GRL practices to be equivalent to brand‐new products in terms of quality. A survey method is used to gather data from a diverse sample of 533 participants. Data are analyzed via ANOVA to test the hypotheses.FindingsThe findings suggest that consumers perceive products made via some GRL practices to be inferior to brand‐new products in terms of quality. However, participants indicated no perceived quality difference between products made with recycled materials and brand‐new products.Research limitations/implicationsThe findings suggest that adoption of some GSCM practices may not necessarily lead to competitive advantage, which may inhibit diffusion of GSCM. This study is limited by its focus on just one aspect of competitive advantage. Future studies should examine the relationship between GSCM adoption and other measures of competitive advantage.Practical implicationsUnderstanding that consumers may perceive products made via some GRL activities as being inferior in quality to brand‐new products, firms wishing to employ GRL may wish to compete on other dimensions, such as low price or service.Originality/valueThis research corroborates previous research findings that suggest adoption of GSCM may not lead directly to competitive advantage. Future research is suggested to continue to build this body of literature.
Retail supply chain management: key priorities and practices
Authors: Randall Wesley S. , Gibson Brian J. , Clifford Defee C. , Williams Brent D. 
Published: November 2011

PurposeThe purpose of this paper is to investigate the unique supply chain strategies employed by retailers.Design/methodology/approachA mixed methods approach was employed involving analysis of depth interviews with 27 retail supply chain executives combined with a follow‐up survey capturing over 200 responses.FindingsIn light of uncertain economic conditions, retailers appear to be developing more agile/responsive supply chain management (SCM) strategies. Additionally, retailers are putting greater emphasis on maintaining a balance of cost versus service than the cost‐centered focus found in a prior study.Research limitations/implicationsThis study focused on US retailers and therefore results should be cautiously extended to the retailing environment in other countries.Practical implicationsRetailing is not a “one size fits all” business, and study results suggest the SCM strategies used by retailers depend greatly on the nature of each retailer's model. However, the need to create agile SCM processes while controlling costs was an overarching theme described by retailers.Originality/valueRetailers operate some of the largest and most complex supply chains, yet SCM research has generally overlooked the retail sector. This study targets this gap, and in addition introduces a novel data collection approach using clicker devices that researchers may find useful in future projects.
Coping with the challenges of indirect sales and distribution controlling in SMEs
Authors: Rickards Robert C. , Ritsert Rolf 
Published: November 2011

PurposeThe purpose of this article is to analyze problems involved in using a four‐tiered, indirect sales‐and‐distribution (S&D) model and describe how a manufacturing small and medium‐sized enterprise's (SME's) controller can master them.Design/methodology/approachThe approach taken is an in‐depth case study of an Asian SME selling its homeopathic remedies through European wholesalers and retailers to geographically dispersed consumers.FindingsThe case study provides four main conclusions. First, entering into an indirect S&D relationship with wholesalers and retailers is just one more step along the road to outsourcing an enterprise's non‐core functions in a global economy. Second, as long as an SME is on this road, its controller must make the best of the situation and master the resulting complexity in the areas of sales and distribution. Third, above all, integrating business partners' wholesale and retail trade data into the SME's own management information system represents a major technical challenge. Fourth, presenting a clear, complete, and multidimensional overview of sales figures and inventory levels is a task likely to demand more time and attention in the future.Research limitations/implicationsThe research methodology employed here is descriptive, not explanatory. Because the study observes just one firm, it may not be representative of the general SME population. Moreover, much of the information collected is retrospective data and recollections of past events, which may be subject to problems inherent with memory or inadequate recordkeeping. Nevertheless, the findings form a foundation for better understanding the use of a four‐tiered, indirect S&D model.Originality/valueWhile much of the literature explicitly or implicitly assumes use of direct S&D models, this article specifically addresses problems arising from an SME's employment of an indirect model and its loss of direct contact with consumers.
Writing to the unknown: bloggers and the presence of backpackers
Authors: Panteli Niki , Yan Lin , Chamakiotis Petros 
Published: November 2011

PurposeIn this paper, the aim is to study virtual presence in travel blogs. The paper seeks to argue that though some conceptualization of virtual presence has been made in the literature, this only took account of one's presence among a community of “known” others. Increasingly, however, in blogging and other online communities, users do not necessarily know the “others” but they nevertheless interact with them and develop friendships and lasting relationships. This stresses the multidimensional character of the study; one which sees presence as the core topic by considering different perspectives to it.Design/methodology/approachAn exploratory case study is conducted with a backpackers' blogging site, its members and audience; a setting that was considered suitable for finding answers to the research questions. The data are analysed qualitatively following a thematic analysis approach.FindingsIt was found that the invisible and unknown audience has an important role to play in backpackers' presence online. In particular, the study highlights the role played by the audience in shaping the blogging experience and the sense of presence that this experience develops.Research limitations/implicationsThe exploratory case study carries a number of limitations. The findings are based on: reflections and views shared with the researchers by the bloggers, through interviews; a discussion forum; and on an enacted audience through their reflections.Practical implicationsFor practitioners, the study has implications in the areas of attracting and keeping audiences' interest and also in how to develop and support shared identity among independent travellers.Originality/valueThe paper contributes to a better understanding of online communities and virtual social networks in general by showing how virtual worlds reshape social space and social interactions.
Multihoming behavior of users in social networking web sites: a theoretical model
Authors: Mital Monika , Sarkar Sumit 
Published: November 2011

PurposeThis paper aims to investigate the multihoming behavior of users on social networking web sites in the absence or the presence of product differentiation.Design/methodology/approachThe approach is to build a theoretical model to explain the multihoming behavior of users on social networking web sites.FindingsUnder multihoming without product differentiation, all members of the smaller network multihome to the bigger network and the social networking web site with the bigger network size benefits from multihoming. Under multihoming with product differentiation, when the smaller network differentiates its product from the bigger network, then all members of the bigger network will multihome to the smaller network. Welfare is higher for both sided multihoming and both sided multihoming will happen only when the social networking web sites are differentiated in terms of features.Research limitations/implicationsThe model is a theoretical model and will need to be tested empirically.Practical implicationsThe results of the model indicate that multihoming results in increased utility for the users of social networking web sites when the two web sites are differentiated in terms of features.Originality/valueFrom the literature available in the public domain, the paper has not found any existing theoretical model to explain multihoming behavior of users on social networking web sites. The paper fulfils this objective.