bluuebunny/crossref_metadata_2025_split huggingface dataset:
Contextual marketing
Authors: Deacon Jonathan H. , Harris Jackie 
Published: October 2011

PurposeThe purpose of this paper is to propose a conceptualisation of the components of contextual marketing (CM), in light of the outcome of the Charleston Summit, through the development of the meaning and operation of language used in context – that is: the language and the associated meaning of words used in a highly socialised setting such as a small firm and articulated through conversation.Design/methodology/approachA conceptualisation of the components of CM are proposed based upon a critical review of pertinent literature and the development of extant conceptualisations for research at the marketing/entrepreneurship interface.FindingsA model is produced that outlines a development of one of the four perspectives (as an outcome of the Charleston Summit) of research at the marketing/entrepreneurship interface and proposes that a third notion be considered in developing research studies that includes the wider aspects of sociology, psychology, anthropology and philosophy – in this case: sociolinguistics, in order that a better insight be gained of the meaning and operation of marketing at the “interface”.Practical implicationsA more detailed understanding of the components of CM will advance research meaning and gain practitioner credibility.Originality/valueThis paper develops a conceptual framework for future and further research at the interface by considering the need to introduce fundamental socially derived aspects to the scope of research – in this case the third notion of sociolinguistics – in order to gain a better insight to the phenomena of marketing in entrepreneurial small firms.
Lost or just at a crossroads: is entrepreneurship the way forward for marketing?
Authors: McAuley Andrew 
Published: October 2011

PurposeThe purpose of this paper is to reflect on whether entrepreneurship is the way forward for marketing.Design/methodology/approachThe approach is to reflect on work undertaken in the area and to make some additional contemporary observations.FindingsTogether, both entrepreneurship and marketing offer the opportunity to develop unique and tailored solutions to consumers' needs and wants.Originality/valueThis viewpoint has value in its contribution to stimulating thinking and debate about future directions for research.
The use of a mandatory best practice reminder in the electronic record improves influenza vaccination rate in a pediatric rheumatology clinic
Authors: Patwardhan Anjali , Kelleher Kelly , Cunningham Dennis , Menke James , Spencer Charles 
Published: October 2011

PurposeChildren with rheumatic disease, who are infected with influenza, have an increased rate of complications. These complications can be reduced by improving the flu vaccination rate. This paper's aim is to document the authors' purpose of increasing the influenza vaccination rate through information technology (IT) intervention in this high risk population of patients.Design/methodology/approachThe authors retrospectively reviewed the electronic health records (EHR) of three yearly cohorts (2007, 2008, and 2009) of rheumatology clinic patients from a large pediatric hospital for evidence of influenza vaccination. They introduced an automatic best practice reminder intervention in patients' EHR from September 2009 to April 2010. Using Clarity Report Write for EPIC, each chart was examined for evidence of influenza vaccination to test for vaccination rate difference among the cohorts. The authors employed logistic regression equations to control for possible confounders using SAS 9.1.3.FindingsThere was a significant difference in the probability of being vaccinated before and after intervention (pvalue <0.0001).The vaccination rate increased from 5.9 percent in 2007, 7.8 percent in 2008 and to 25.5 percent in 2009. During all three years, individual attending's contribution and ethnicity of patients had significant effects on vaccination rate. Confounders such as age, sex, insurance status and distance travelled from clinic had no effect on the vaccination rate.Originality/valueEHR‐embedded information in past studies has been only modestly effective in improving care for many chronic conditions. The automatic best practice reminder for flu‐vaccine appears to be effective for changing physician's behaviors and improving the vaccination rate in rheumatology clinics.
Implementing and adopting electronic health record systems
Authors: Cresswell Kathrin , Worth Allison , Sheikh Aziz 
Published: October 2011

PurposeThis paper aims to outline an approach to study the implementation and adoption of information technology systems in healthcare.Design/methodology/approachThe authors use the introduction of electronic health records, part of the English National Programme of Information Technology, as an example to illustrate how theoretical lenses need to be effectively integrated with practical considerations in order to help researchers to overcome the theory‐practice gap in relation to research in this area.FindingsIntegrating actor‐network theory (ANT) with other theoretical lenses can usefully inform the design of evaluation of the implementation of electronic health record systems into healthcare settings, but it is necessary that such deliberations are informed by guidance on how to use conceptual considerations in practice.Originality/valueThe paper outlines how combining a case study‐based approach informed by multi‐sited ethnography and drawing on ANT offers a method for a theoretically‐based approach to such evaluations.
Clinical governance, education and learning to manage health information
Authors: Ellis Beverley , Howard John 
Published: October 2011

PurposeThis paper aims to suggest that the concept of clinical governance goes beyond a bureaucratic accountability structure and can be viewed as a negotiated balance between imperfectly aligned and sometimes conflicting goals within a complex adaptive system. On this view, the information system cannot be separated conceptually from the system of governance it supports or the people whose work it facilitates or hinders.Design/methodology/approachThe study, located within the English National Health Service (NHS) between 1999 and 2005, is case study based using a multi method approach to data collection within two primary care organisations (PCOs). The research strategy is conducted within a social constructionist ontological perspective.FindingsThe findings reflect the following broad‐based themes: mutual adjustment of a plurality of stakeholder perceptions, preferences and priorities; the development of information and communication systems, empowered by informatics; an emphasis on education and training to build capacity and capability.Research limitations/implicationsLimitations of case study methodology include a tendency to provide selected accounts. These are potentially biased and risk trivialising findings. Rooted in specific context, their generalisability to other contexts is limited by the extent to which contexts are similar. Reasonable attempts were made to minimise any bias. The diversity of data collection methods used in the study was an attempt to counterbalance the limitations highlighted in one method by strength from alternative techniques.Practical implicationsThe paper makes recommendations in two key governance areas: education and learning to manage health information. In practice, the lessons learned provide opportunities to inform future approaches to health informatics educational programmes.Originality/valueWith regard to topicality, it is suggested that many of the developmental issues highlighted during the establishment of quality improvement programmes within primary care organisations (PCGs/PCTs) are relevant in the light of current NHS reforms and move towards commissioning consortia.
Historical background of corporate social responsibility
Authors: Moura‐Leite Rosamaria C. , Padgett Robert C. 
Published: October 2011

PurposeThe concept of corporate social responsibility (CSR) has a long history associated with how it impacts on organizations' behavior. In order to understand CSR's impact on organization behavior, therefore, it is necessary to comprehend its progression. Subsequently, the purpose of this paper is to trace the conceptual evolution of CSR.Design/methodology/approachThe paper reviews the literature and adopts a chronological structure organized on a decade‐by‐decade basis. The results demonstrated that CSR research has changed constantly during the last 60 years.FindingsIn the 1950s the primary focus was on businesses' responsibilities to society and doing good deeds for society. In the 1960s key events, people and ideas were instrumental in characterizing the social changes ushered in during this decade. In the 1970s business managers applied the traditional management functions when dealing with CSR issues, while, in the 1980s, business and social interest came closer and firms became more responsive to their stakeholders. During the 1990s the idea of CSR became almost universally approved, also CSR was coupled with strategy literature and finally, in the 2000s, CSR became definitively an important strategic issue.Research limitations/implicationsThe focus of this work is on researches that have generated much of the original discourse on this issue, since it is difficult to cover all of the existing literature. In addition, this analysis of the conceptual evolution of CSR started with Bowen's, although earlier references can be found.Originality/valueThis paper provides didactical information of the conceptual evolution of CSR, also it advances on the discussion of the progress of CSR throughout time that has caught the attention of several researchers and finally it provides recommendations for further studies.
A free market capitalism or a speculative market capitalism?
Authors: Mraović Branka 
Published: October 2011

PurposeThe purpose of this paper is to explore the interaction between the economic and political imperatives of new monetarism. The breakdown of the global derivatives markets, which came into the spotlight during the 2008/2009 global debt crisis, brought up the issue of trust. The matter at hand is the loss of trust in investors' ability to make informed decisions, but trust in the self‐regulating capacity of open markets has also been seriously shaken.Design/methodology/approachRelying on Roche and McKee's analysis of the global financial crisis, the author emphasizes that new monetarism is not a new paradigm, but rather a result of economic circumstances. Although the growth of financial asset prices was indeed partly a result of the liberalization of financial markets, the decisive factor is to be found in the creation of new financial instruments. On the one hand, derivatives have drastically increased the “investment power” or “purchasing power” of money. However, on the other hand, derivatives are a form of under‐appreciated liquidity that creates bubble assets.FindingsOver the last two decades, the value of global financial assets has grown much faster than the real economy in its background, which means that in the era of new monetarism, financial markets set the tone of the real economy. Consequently, in the eyes of investors, the crucial term becomes “liquidity”, rather than “real economy”. As disinflation multiplied the value of financial assets, central banks progressively lost control of money. Players in financial markets that had increasing trust in cheap money started to introduce new forms of money, which allowed them to create liquidity, independently of the central bank. It has been shown that the quantity and cost of money available for investment can be frozen up to a point where it threatens the global financial system.Practical implicationsNetworks for promoting social responsibility of the corporate sector, which more and more tightly cover our small planet, wish to make transparent the connections between corporate leaders, politicians and organizations to which they are connected. Their members conduct research with the aim of making the invisible power of money visible.Originality/valueNew financial democracy in the post‐modern era presupposes financially literate citizens, which without a doubt presents a challenge for education systems, which will evidently have to incorporate a new, crucial form of literacy, in addition to linguistic, mathematical and computer literacy – financial literacy.
Rural banks' financial capital and livelihoods development of women farmers in Ghana
Authors: Akudugu M.A. 
Published: October 2011

PurposeThe purpose of this paper is to find out how financial capital from rural banks is contributing to the livelihoods development of women farmers who constitute the most vulnerable and disadvantaged group in Ghana and other developing countries.Design/methodology/approachWomen farmers were randomly sampled, resulting in 100 beneficiary and 100 non‐beneficiary women farmers who were used for the study. The incomes of women farmers were compared and the factors influencing income earnings estimated using simple regressing analysis.FindingsFinancial capital from rural banks was found to have positive contributions to the livelihood development of the women farmers and the poor in general. Whereas, the beneficiary women farmers had significant improvement in their access to health care, education and increased income among others, the non‐beneficiaries only had marginal improvements.Research limitations/implicationsWomen farmers do not keep accurate records on their production activities and had to rely on their memories to give costs of production and outputs obtained. This might have slightly affected the results.Practical implicationsGovernments and development partners in third world countries should integrate the provision of financial capital in their development policy formulations. This is critical for the attainment of the millennium development goals (MDGs), especially on the reduction of extreme poverty and hunger as well as gender equality and empowerment.Originality/valueThis research paper brings to light the fact that financial capital is an important tool that can be used to turn life around for poor families and individuals in developing countries in Africa and elsewhere. It demonstrates how financial capital is critical for the attainment of the MDGs.
Transformational place building: a mixed method exploration of small businesses
Authors: Thomas David F. , Gould James M. , Gaede Diane B. , Jurin Richard R. 
Published: October 2011

PurposeThe purpose of this paper is to explore the nature of transformational business practices using the construct of organizational place building. The objective is to develop a more expansive model of place building that examines and the potential of their business practices on place.Design/methodology/approachThis project employed a mixed method research focusing on collecting, analyzing, and mixing both quantitative and qualitative data in a single study or series of studies. Members from the chamber of commerce of three cities in Northern Colorado participated in two phases of research.FindingsThe mixed method approach captured key themes that provided a discernable structure to the place building construct, and revealed that businesses build place in a variety of ways each according to their own culture and business model.Research limitations/implicationsThe traditional model of corporate social responsibility while important, is limited in scope and influence. In contrast, we have argued for a more expansive perspective which examines how transformational organizations value place and the potential of their business practices to enhance or diminish community well‐being.Social implicationsThe paper presents a step in the direction of building a coherent theory of how organizations build place and poses new questions about the role of organizations in relation to places.Originality/valueA theoretical understanding of how organizations contribute to the construction of place would benefit from the work of economists, geographers, sociologists as well as management theorists.
Indigenous wildlife enterprise
Authors: Austin Beau J. , Garnett Stephen T. 
Published: October 2011

PurposeThe purpose of this paper is to analyse the Gulin Gulin Buffalo Company (GGBC), an Indigenous wildlife enterprise, within a sustainable livelihoods framework and to understand the factors that have contributed to its success.Design/methodology/approachA combination of participatory observation, semi‐structured interviews and a focus‐group discussion were undertaken to understand the implications of the enterprise with regards to each of the five capitals of the sustainable livelihoods framework.FindingsThe GGBC has successfully mustered feral buffalo from Northern Australia for 20 years. A livelihoods assessment of the industry shows that the natural capital (the buffalo) are harvested below replacement levels, financial returns are significant, the business possesses adequate physical infrastructure, human capital is increased through on‐the‐job training, and there is community support. Seven factors underpin this enterprise's success: the productive capacity of the buffalo and the resources it consumes; the minimal amount of anti‐use sentiment harboured by the Australian public towards the commercial use of buffalo; the size of the market and its indifference to wild harvested stock; consistent culturally aware management; strong historical roots in the pastoral industry; considerable alignment of the company's activities to the local culture; and strong relationships with the associated community.Originality/valueThis paper provides insight into the nature of a successful Indigenous wildlife enterprise in remote and regional Australia that sheds light on Indigenous enterprise success more generally. As such, this paper will be valuable for Indigenous entrepreneurs and Indigenous economic development professionals, policy makers and researchers.
Benchmarking the student experience: the offshore campus experience
Authors: Sid Nair Chenicheri , Murdoch Nicolene , Mertova Patricie 
Published: October 2011

PurposeThe purpose of this paper is to look at the role of the student experience questionnaire in collecting students' perceptions of their experiences in studying at an offshore campus of an Australian University, compared with the experiences of the University's students in Australia. In particular, it seeks to highlight the difference in perceptions of students resulting, for example, from the size of the campus versus the size of other campuses and the whole institution.Design/methodology/approachThe case study is based on a student learning experience questionnaire utilised by a large research‐intensive Australian tertiary institution (with two overseas campuses). The results of the questionnaire are compared between one overseas campus and the whole institution. The case study looks at the experiences of the overseas campus compared with the Australian experience. Although the case study is situated within one institution, there are aspects and lessons that are applicable to other institutions internationally, in particular when considering collecting student feedback in relation to multi‐campus or multi‐venue programmes.FindingsHigher satisfaction rates for different aspects of student learning experience were identified at the overseas campus in comparison with the whole institution. This was attributed to the smaller size of the overseas campus and thus better engagement of and personal attention to students at this campus. This finding may be particularly relevant to other international institutions in relation to the role of an institution's size and collection of student feedback.Practical implicationsThe case study outlines a number of strategies adopted to enhance student engagement and subsequently to improve the aspects which they have indicated as being less satisfactory. The institution was chosen as an example of how particular strategies may be adopted in other institutions.Originality/valueEnhancement of student experience is pre‐conditioned by good survey response rates among students for an institution to base its actions on opinions of a sufficiently high number of students. This paper describes a successful strategy of engaging students adopted by a large research‐intensive Australian university, and thus increasing survey response rates.
Healthcare teamwork best practices: lessons for industry
Authors: Tanco Martín , Jaca Carmen , Viles Elisabeth , Mateo Ricardo , Santos Javier 
Published: October 2011

PurposeSince the field of healthcare was a latecomer to the quality movement, knowledge transfer has generally flowed in one direction, from industry to healthcare. However, organisations can also be enriched by healthcare. In particular, this paper aims to show industry that important lessons can be learned regarding how teamwork is generally managed within healthcare.Design/methodology/approachTo identify the useful lessons that healthcare can teach industry, the authors started with a brainstorming session among the members of the research team to pin‐point the lessons based on their experience with healthcare and industrial environments. Afterwards, an exhaustive review of the relevant literature from the last ten years was carried out.FindingsIndustrial organisations need to develop teamwork frameworks focused on involving every employee in cross‐disciplinary, empowered and trained teams. Moreover, from a team perspective, special care must be shown when defining clear roles, focusing on end clients, formulating shared objectives and facilitating internal communications.Practical implicationsThe ten lessons from healthcare teamwork best practices believed to be the most important are given in the paper. Although some of these lessons may not be completely new concepts for industrial organisations, the paper shows how healthcare develops, spreads and applies these concepts in the real world.Originality/valueThe paper summarises, in ten useful lessons for organisations, healthcare's best teamwork practices in the literature.
Relationships between the integration of audits and management systems
Authors: Bernardo Merce , Casadesus Marti , Karapetrovic Stanislav , Heras Iñaki 
Published: October 2011

PurposeThe purpose of this paper is to analyze the application and the level of integration of internal and external audits in organizations that are registered to multiple management system standards.Design/methodology/approachUsing descriptive analyses, this work examines the manner in which organizations, categorized in a previous study with respect to the degree of integration of their standardized management systems (MSs), apply and integrate the related MS audits. The sample included 435 Spanish organizations registered to ISO 9001: 2000 and ISO 14001: 2004 at the minimum.FindingsIt was found that organizations that exhibited a higher level of integration of their standardized MSs also demonstrated more highly‐integrated audits. In addition, the level of integration was generally higher for internal compared with the external audits.Research limitations/implicationsThe main limitation was related to the survey responses, because they were asked and obtained from the organizations' managers only, and not from the registrars or other external audit bodies.Originality/valueThe study contributes to a more comprehensive understanding of the usage of auditing systems in organizations, in particular the level of integration of internal and external MS audits relative to the integration of the corresponding MSs.