The Model of The Sport Agent in Thailand: How to Be the Finest Athlete Representative?
Authors: Apiromvilaichai Darongpan , Phunsawat Phennipha , Terason Sid , Makaje Niromlee 
Published: May 2024

Purpose: This research aims to study the basketball sport agent management model in Thailand.

Theoretical Framework: This study employs the concepts and theories of the sport agent’s management factor affecting the professional Basketball player achievement in Thailand.

Methodology: The study was qualitative research used in-depth interviews. The purposive sampling 24 key informants which were comprised of three trainers, three media people, three financial managers, nine people consist of the representative from the basketball league, professional basketball team owners, and basketball association administrators, three lawyers, three people from the sport cloth and equipment business, three professional basketball team owners, and three Basketball association administrators. The qualifications are the experienced person, and have been related in the sport industry more than 3 years. The researchers gathered data from in-depth interviews by using the management process (planning, organizing, leading, and controlling) approach.

Findings: The result found the management model in 4 aspects, firstly, the planning is the goals and route, provoke and increase the plans and strategies for each step of the way. Secondly, the organizing establishes the system to coordinate and allocate a firm`s assets in an effort to perform its plans. Thirdly, leading by synchronization of the efforts of people and organizations for the cause of reaching organizational efficiency. Lastly, the controlling is the manner of the use of organizational assets to comprehend organizational objectives.

Research Practical and Social Implication: The research study will be employing the protection of players' rights and interests in contract negotiations. Furthermore, the basketball agent able to transfer to the professionalization of the basketball industry through standardized agent practices. Moreover, the result of the research will be guideline for the sport agent to enhanced credibility and integrity of Thai basketball on the international stage. In term of the social implications, the result of the research study will reduction of exploitative practices and unethical behavior within the industry. Moreover, it will be empowerment of athletes to make informed decisions about their careers. In addition, it able to promote fair play and sportsmanship values in the basketball community.

Originality/Value: The introduction of a structured basketball sport agent management model in Thailand offers a unique opportunity to enhance transparency and accountability in player representation, addressing existing gaps in regulation. By prioritizing the welfare and interests of athletes, this model has the potential to elevate the integrity and professionalism of the Thai basketball industry, ultimately fostering growth and sustainability. Its implementation serves as a pioneering step towards aligning with global standards while nurturing a more ethical and equitable environment for players, agents, and stakeholders alike.