bluuebunny/crossref_metadata_2025_split huggingface dataset:
PENGARUH SOCIAL MEDIA MARKETING ACTIVITIES DAN CUSTOMER KNOWLEDGE TERHADAP VISIT INTENTION DIMEDIASI OLEH PERCEIVED VALUE
Authors: Iriadi Felicia Winona , Achmadi Hendra 
Published: May 2024

Pertumbuhan klinik di negara berkembang telah mengalami peningkatan yang tinggi sehingga menciptakan lingkungan yang kompetitif. Tujuan penelitian ini untuk menganalisa pengaruh social media marketing dan customer knowledge terhadap visit intention dengan perceived value sebagai variabel mediasi. Pengujian model penelitian hasil modifikasi dari penelitian terdahulu dilakukan dengan metode survei kuantitatif dengan pendekatan data cross-sectional. Data responden diambil secara purposive sampling dengan kuesioner dari individu yang pernah melihat media sosial Klinik XYZ. Terdapat 320 sampel yang memenuhi syarat dan sampel dianalisis mengunakan PLSSEM. Hasil penelitian menunjukkan lima dari enam variabel independen terbukti mempunyai pengaruh yang signifikan dan positif. Interactivity pada media sosial terbukti mempunyai pengaruh paling kuat, diikuti dengan informativeness, trendiness, customer knowledge, dan e-WOM. Sedangkan, satu variabel independen yaitu personalization tidak terbukti mempunyai pengaruh yang signifikan. Temuan penelitian ini membuktikan dampak positif perceived value terhadap visit intention. Dari penemuan penelitian ini, dapat diambil beberapa implikasi managerial bagi tim pemasaran managemen klinik kecantikan. Terdapat sejumlah keterbatasan yang diikuti saran bagi penelitian selanjutnya.
BRANDING STRATEGY OF VILLAGES OUTSIDE JAVA IN INCREASING MARKET AWARENESS
Authors: Mohammad Ikhsan Kurnia  , Yusuf Amri Amrullah  
Published: May 2024

Indonesia is a very rich country, not only in terms of its natural resources, but also in terms of the creativity of the people. Most villages in Indonesia have a diversity of culture, arts, crafts, culinary delights and historical heritage. The potential of villages in Indonesia is not actually concentrated on the island of Java as the most densely populated area, but villages outside Java also have enormous potential if managed well. There are several villages that are well known, but there are still many of them not yet known by the markets outside their region. This makes researchers feel compelled to study village branding owned by villages outside Java. With a qualitative approach, researchers used a literature review method on literature about branding villages outside Java which was documented on the Garuda Platform. This research succeeded in reviewing 9 existing literature titles and discovered the fact that most of the villages studied did not have a strong village brand.

Keywords: Village, Brand, Outside Java, Literature Review.
Pengaruh Social Media Marketing, Harga dan Brand Image Terhadap Minat Beli
Authors: Afandi Dian Rachmawati , Wahyono Dwi , Widyastuti  , Nugraha Aat Ruchiat , Novita Yulia 
Published: May 2024

Perkembangan modernisasi selalu mengalami perubahan, khususnya bisnis kuliner telah menciptakan persaingan yang ketat menarik minat beli dari hati konsumen. Penelitian ini bertujuan agar mengetahui pengaruh social media marketing, harga dan brand image terhadap minat beli. Sampel yang diperoleh berjumlah 100 responden. Metode yang digunakan yaitu kuantitatif dengan perolehan data dari kuesioner melalui google from. Penelitian ini menggunakan model analisis regresi linier berganda dalam menganalisis data. Hasil penelitian menunjukkan secara masing-masing bahwa social media marketing memiliki pengaruh parsial yang positif dan signifikan terhadap minat beli. Harga secara parsial memiliki pengaruh negatif signifikan terhadap minat beli. Brand image memiliki pengaruh parsial yang positif dan signifikan terhadap minat beli. Hasil social media marketing, harga dan brand image bahwa secara simultan berpengaruh positif dan signifikan terhadap minat beli. Hasil nilai R Square dibuktikan empiris sebesar 67.7% oleh variabel dalam penelitian ini.
Pasar Desa sebagai Motor Penggerak Ekonomi Masyarakat oleh Pemerintah Desa Pakis Tayu Pati
Authors: Khuziana Alfi Nikma , Khoiriyah Nur 
Published: May 2024

Penelitian ini bertujuan untuk mengetahui strategi pemerintah desa dalam pengembangan ekonomi masyarakat melalui pasar desa di Desa Pakis Kecamatan Tayu Kabupaten Pati, serta dampak pengembangan ekonomi masyarakat melalui pasar desa di Desa Pakis Kecamatan Tayu Kabupaten Pati. Penelitian lapangan ini menggunakan pendekatan kualitatif deskriptif. Pengumpulan data dengan menggunakan teknik observasi, wawancara dan dokumentasi, serta analisis data mengunakan teknik alir dari Miles and Hubermen. Hasil dari strategi pengembangan ekonomi masyarakat melalui Pasar Desa Pakis adalah memperkuat posisi transaksi dan kemitraan, Meningkatkan pelayanan pendidikan dan kesehatan, Kebijakan pengembangan industri rakyat. Melalui program ini terdapat pemenuhan indicator pengembangan ekonomi berupa kemampuan para pedagang untuk memenuhi kebutuhan sehari-hari, mendapatkan pendapatan dengan memanfaatkan sumber daya dan kekreatifan yang dimiliki masyarakat setempat, Masyarakat sadar akan perubahan hidup yang lebih baik lagi, kesadaran ini masyarakat dan berkonsisten untuk menuju perubahan yang lebih baik lagi.
INOVASI E-GOVERNMENT DALAM SISTEM LAYANAN KONSULTASI APARAT PENGAWASAN INTERN PEMERINTAH KABUPATEN GARUT DI ERA PANDEMI COVID-19
Authors: Ramdhani Abdullah , Pundenswari Pupung , Puspita Dita Nur , Abdul Wahid Aji 
Published: May 2024

Penerapan E-Government oleh Aparat Pengawasan Intern Pemerintah (APIP) di Kabupaten Garut dilakukan melalui suatu aplikasi yang membuat kegiatan instansi pemerintahan akan tetap berjalan, yaitu web bawaan bernama Seksi Pembinaan dan Pengawasan (SIBINWAS) dan aplikasi pihak ketiga yaitu Google spreadsheet sebagai alat yang dirasa efektif dalam melakukan tugas untuk mencapai tujuan pemerintah ditengah Covid-19. Tentunya dalam penerapan inovasi E-Government tidak jauh dari masalah yang terjadi, mulai dari segi adaptasi pola kerja pegawai yg biasa menggunakan sistem tatap muka/offline sekarang menjadi serba online, kesiapan SDM, respon pengguna layanan, cara sosialisasi sampai kepada efektivitasnya. Metode penelitian yang digunakan dalam penelitian ini adalah analisis deskriptif kualitatif, pengumpulan data dilakukan dengan observasi dan wawancara serta pengumpulan dokumen yang berkaitan dengan bahasan, serta menggunakan alat analisis software Nvivo 12. Hasil yang didapat dari pembahasan bahwa efektivitas dalam segi penerapannya dirasa sudah berjalan dengan baik tetapi masih terdapat beberapa masalah yaitu pengetahuan para pegawai mengenai adanya inovasi E-Government ini diketahui masih belum sepenuhnya paham dikarenakan masih banyak pegawai yang belum melek teknologi, kurangnya sosialisasi dan pelatihan terhadap pegawai mengenai sistem inovasi berbasis web ini dikarenakan waktu yang sedikit sehingga pegawai dipaksa harus bisa dengan kegiatan yang harus tetap berjalan, para pegawai mengalami peralihan kerja yang tadinya menggunakan sistem manual dituntut untuk bisa menggunakan sistem berbasis online sehingga mengakibatkan para pegawai menjadi sedikit kerepotan, sistem dalam penginputan data belum ditunjang oleh sarana yang baik, adanya penginputan data diluar daerah yang membuat jaringan internet lemah.
As principais consequências sociais dos filtros de aparência do Instagram para as mulheres a partir de uma revisão integrativa de literatura
Authors: Buenaño Ribeiro Larissa , Triska Ricardo , Alessandra Baggenstoss Grazielly 
Published: May 2024

Este artigo de revisão integrativa de literatura objetiva investigar as principais consequências sociais dos filtros de aparência do Instagram nas mulheres, ao analisar artigos encontrados nas seguintes bases de dados: Scopus; Scielo; Web of Science; Networked Digital Library of Theses and Dissertations (NDLTD); Open Access Theses and Dissertations (OADT); Pubmed; Proquest Dissertations and Theses (PQDT); Biblioteca Digital Brasileira de Teses e Dissertações (BDTD); Portal de Teses Capes; e Google Acadêmico que apresentam estudos que enfatizam a relação do uso desses filtros com a busca por estereótipos branco, magro, jovem e rico, com interferências na autopercepção imagética das mulheres, nos comportamentos alimentares para o emagrecimento ou para o medo de ganhar peso e na realização irrestrita de procedimentos estéticos, ao identificar também a importância da educação midiática na interação das mulheres com as representações de “beleza” nas mídias sociais.
EFFECT OF ONLINE MARKETING COMMUNICATIONS, CONSUMER PREFERENCES, CONSUMER NEEDS ON PURCHASE BEHAVIOR AND THEIR IMPACT ON PURCHASE DECISIONS (Survey on the Tokopedia and Shopee Online Shop consumers in Bandung)
Authors: Munandar Dadang , Assaf Rizka Aula , Putri Sheila Kurnia 
Published: May 2024

The aim of this research is to study the effect of Online Marketing Communication, Consumer Preferences, and Consumer Need as mediated by Purchase Behavior on Purchase Decision. As many as 100 Tokopedia and Shoppe consumers in Bandung are chosen as the respondents using the purposive method. This research employs quantitative approach by using survey method. The data is analyzed using the mediation analysis technique from the Process Andrew Hayes Software. Research findings are: first, Direct and indirect effect of Online Marketing Communication, Consumer Preferences, and Consumer Need as mediated by Purchase Behavior on Purchase Decision falls into moderate category; second, The determinant factors of Purchase Decision as mediated by Purchase Behavior are affected by 1) Consumer Need; 2) Consumer Preferences and 3) Online Marketing Communication; third, Online Marketing Communication affects significantly on Purchase Decision as mediated by Purchase Behavior. Fourth, Consumer Preferences affect significantly on Purchase Decision as mediated by Purchase Behavior; and fifth, Consumer Need affects significantly on Purchase Decision as mediated by Purchase Behavior.
Implementasi Sistem Informasi Akademik Dalam Meningkatkan Mutu Pelayanan Kampus
Authors: Nur Oktaviana Shaqia , Apriliani Vina , Nova Novita Windi , Mulyeni Sri , Herlina Herlina 
Published: May 2024

Sistem informasi akademik telah berkembang dalam berbagai bentuk, dimulai dengan sistem informasi yang dapat diakses melalui internet dan SMS. Metode penelitian ini merupakan penelitian kepustakaan. Serangkaian studi tentang bagaimana data perpustakaan dikumpulkan atau studi tentang berbagai jenis informasi perpustakaan. Tujuan dari penelitian ini adalah untuk mengetahui implementasi sistem informasi akademik untuk meningkatkan kualitas layanan kampus. Adapun kesimpulan dalam penelitian ini. Secara umum, implementasi SIA yang di rasakan oleh penulis sudah baik karena memuaskan terhadap para pengguna sistem, dan meningkatkan kualitas kerja serta membantu kinerja semua pihak terkait kegiatan akademi di kampus kemudian dapat dilihat dari hasil penelitian bahwa selama pelaksanaan tidak timbul masalah yang berarti walaupun ada kendala seperti jaringan internet tidak bagus atau jaringan internet mati akan tetapi semua dapat di atasi.
المعوقات التي تواجه المرشد النفسي في المدارس الإعدادية من وجهة نظر المرشدين النفسيين في بنغازي
Authors: سالم حريبش د.ماجدة 
Published: May 2024

هدفت الدراسةُ الحالية إلى الكشف عن أبرز المعوقات التي تواجه المرشد النفسي في المدارس الإعدادية في مدينة بنغازي من وجهة نظر المرشدين النفسين في بنغازي، واستخدمت مجموعة الدراسة المنهج الوصفي للتحقق من صحة فروض الدراسة، وتكونت عينة الدراسة من (175) مرشد، واستخدمت أداة الدراسة الآتية: (مقياس معوقات الإرشاد النفسي إعداد: جعفر العامري (2015)، بعد التأكد من صلاحيتها قبل التطبيق الفعلي، ولمعالجة البيانات استخدم برنامج الرزم الإحصائية (SPSS)، وأثبتت النتائج صحة فروض الدراسة المتعلقة بالقياس الدراسة المستخدمة، حيث أسفرت نتائج الدراسة عن وجود مجموعة من المعوقات، وقد احتل الترتيب الأول المعيقات التي تخص المدرسة بنسبة (70.33%) واحتل الترتيب الثاني المعوقات التي تخص المرشد نفسه بنسبة (52.33%)، تم تلاها في الترتيب الثالث المعوقات المتعلقة بالإشراف النفسي بنسبة ( 50 %)، كما أسفرت الدراسة أيضا عن عدم وجود فروق دالة احصائيا تعزى إلى كل من المؤهل العلمي، والخبرة ،والعمر اتجاه المعوقات التي يوجهونها.
UNVEILING THE DIGITAL ECONOMY: HOW DIGITIZATION TRANSFORMS ECONOMIC STRUCTURES
Authors: Abashidze Giorgi 
Published: May 2024

Giorgi Abashidze
E-mail: giorgi.abashidze@bsu.edu.ge
PhD student Batumi Shota Rustaveli State University. Assistant of Batumi Navigation Teaching University
Batumi,Georgia
https://orcid.org/0000-0002-3233-6890
Abstract: One of the most significant processes currently underway in the modern economic system is the digital transformation, which results in the digitization of all economic sectors and creates the digital economy. This represents the current stage of economic development that affected all areas of human life and changed the way the economy functions and the way people live. The production processes, organizational relationships, distribution networks, marketing strategies, customer communication forms, and the way in which customers get goods and services have all undergone substantial change as a result of digital transformation. Consequently, the economic system is shifting from traditional markets to interconnected networks, from traditional consumers to active prosumer, from ownership-based models to access-based models, and from a consumer-driven economy to a sustainable economy (Rifkin, 2015).
It should be mentioned that unlike traditional industries, which lack access to digital technologies, digital business and entrepreneurship can raise the rate of economic growth and create jobs in a short period of time. The digital economy has risen 2.5 times faster than the global GDP over the last 16 years (Huawei and Oxford Economics, 2017). Today, we are living in the process of the digital revolution, or the fourth industrial revolution, which has put a strong demand on individual countries to start digital transformation. This is critically important for small countries that are not rich in natural resources.
As a result, it's critical to evaluate the current stage of digital business growth, trends in the emergence of digital business models and entrepreneurial initiatives, as well as the difficulties associated with the digitization of traditional industries.
The study highlights the benefits of digital entrepreneurship and business over traditional ones. The stages of traditional businesses' digital transition are discussed, along with the models of digital business and entrepreneurship that are currently in use.

Keywords: Digital Economy, Society 5.0, Technological Revolution, Transformation

JEL classification: O3, L86.
TIME SERIES ANALYSIS USING FRACTAL THEORY
Authors: Aludauri Davit , Bedianashvili Givi , Rakviashvili Giorgi 
Published: May 2024

Davit Aludauri
E-mail: davit.aludauri@gmail.com
PhD student , Ivane Javakhishvili Tbilisi State University
Tbilisi, Georgia
https://orcid.org/0009-0000-7960-9668

Givi Bedianashvili
E-mail: givi.bedianashvili@tsu.ge
Doctor of Economic Sciences, associate professor Ivane Javakhishvili Tbilisi State University
Tbilisi, Georgia
https://orcid.org/0000-0003-4521-737X

Giorgi Rakviashvili
E-mail: giorgi.rakviashvili@iliauni.edu.ge
Doctor of Mathematics, Associate Professor Ilia State University
Tbilisi, Georgia
https://orcid.org/0009-0003-3888-5019
Abstract. Financial markets have become a center of attention and a field of study for over a century, especially nowadays when there is an abundance of data about them, however, behavior of financial markets still stays as mystery and a field that is rife with unpredictability and uncertainty. There are many methods and techniques for analyzing time series data. Due to the fact that prices are formed by decisions made by millions of people across the planet the price in itself holds the reflection of all of those decisions which itself is a natural process. Therefore, we can look at the financial data as a fractal object and analyze them. Method that has been primarily used to analyze time series is fractal dimension which we can use to measure of the time series, in other words, we can measure how correlated is the time series and thus have an opinion about its future behavior. As we later find out, fractal dimension provides interesting insights into the time series and most importantly, it is a method that can analyze pictures and thus it is not restricted by data formats.
Keywords: Uncertainty, Time series, Fractals, Fractal Dimension, Autocorrelation, Hurst Exponent
JEL classification: C1, C22, C32, D81
MANAGEMENT OF INNOVATION PROCESSES
Authors: Chkhaidze Irma , Devadze Lela 
Published: May 2024

Irma Chkhaidze
E-mail: chkhaidze.irma@bsu.edu.ge
Associate Professor, Batumi Shota Rustaveli State University
Batumi, Georgia
https://orcid.org/000-0003-4430-181X

Lela Devadze
E-mail: devadzelela@gmail.com
Doctoral student in Business Administration, Assistant, Batumi Shota Rustaveli State University
Batumi, Georgia
https://orcid.org/0000-0002-1900-8024

Abstract. In the article, it has been studied models of “1G-Technology Push”, 2G-attracting the market”, “3G-R&D and market coupling”,“4G-Integrated Business Processes”,“5G-system integration and network” on the one hand. Consecutive phases of failure and development of the essence of artificial intelligence from its origin to the present day on the other hand. It`s been analyzed the convergence of the development of innovation process models with the phases of formation and development of artificial intelligence.
“6G-open innovation model” of innovation process has been reviewed as an actual issued in the article, the formation and development of which is related to the period of popularization of artificial intelligence, and recognition of the advantages of artificial intelligence, which takes into account the generation and rapid processing of large and varied data in a short time interval.
Based on the results of research, existing and expecting trends of the development of artificial intelligence in the world market has been analyzed, which are characterized by significant growth trends and can have a positive impact on achieving the rates of economic growth of the country, region, on increasing the level of employment, developing the business sector, gaining competitiveness.
The research determined the existing level of development of artificial intelligence, factors, conditions and opportunities for hindering the development.

Keywords: innovation, innovative processes, artificial intelligence, management.

JEL classification: O.03.032.
INFLUENCING FACTORS OF CONSUMERS’ BRAND PREFERENCE OF POWDERED MILK
Authors: Rita Inoni Oghenenyerhovwo , Ogundare Justice Taiwo 
Published: May 2024

Oghenenyerhovwo Rita Inoni
E-mail: oghenenyerhovwo.inoni@dou.edu.ng
Ph.D, Dennis Osadebay University Asaba. Delta State, Nigeria
https://orcid.org/0000-0002-3656-2000

Justice Taiwo Ogundare
E-mail: justice.ogundare@dou.edu.ng
Ph.D., Dennis Osadebay University Asaba. Delta State, Nigeria
https://orcid.org/0000-0002-8622-9206

Abstract: Consumer brand preference (CBP) is a precursor to a consumer’s final purchase decision of a product, and is an important area in the field of consumer buying behaviour. This is particularly so owing to the multitudinous array of competing products in the market place. Thus, the purpose of this study is to investigate the variables that influence consumers' brand preferences for powdered milk in the study area. In order to realise the objectives of the study, data were drawn from a sample of 381 milk consumers in Delta and Edo States in Southern Nigeria, using stratified and purposive sampling methods. The data generated were analysed with descriptive and inferential statistics including frequency tables, cross tabulation, ANOVA and multiple regression. The results of the cross-tabulation of monthly income and milk brands reveal that ‘Dano’is the most preferred (17.3%) powdered milk brand, while ‘Milksi’ is the least preferred (5.8%) by consumers across all income groups. The multiple regression results indicate that CBP for milk powder is significantly influenced by consumers’ attitude, reference groups, product quality, consumption emotions, television advertisement and product price, with positive consumption emotions as the dominant predictor. The study also found significant variation in CBP with respect to educational status, household size and income. Therefore, milk producing companies should adopt pragmatic pricing and marketing strategies to reach desired target segments in order to sustain customers’ patronage and ensure they remain loyal to their brands.
Keywords: consumer brand preference; purchase decision; consumption emotions; powdered milk; Nigeria
JEL classification: D12, M30, M31
THE IMPACT OF COVID-19 ON TOURISM MARKETING STRATEGIES AND THE ROLE OF DIGITALIZATION
Authors: Surmanidze Natia , Tevdoradze Sopiko , Mushkudiani Zurab 
Published: May 2024

Natia Surmanidze
E-mail: n.surmanidze@ug.edu.ge
PhD in Economics, The University of Georgia
Tbilisi, Georgia
https://orcid.org/0000-0003-2116-6571

Sopiko Tevdoradze
E-mail: Sofo.tevdoradze@giu.edu.ge
PhD in Business Administration Georgian International University (GIU)
Tbilisi, Georgia
https://orcid.org/0000-0002-1668-051X0000-0002-1668-051X

Zurab Mushkudiani
E-mail: Zurab.mushkudiani@giu.edu.ge
PhD in Business Administration Georgian International University (GIU)
Tbilisi, Georgia
https://orcid.org/0000-0003-0987-3564

Abstract: This research explores how the global COVID-19 pandemic has created unprecedented obstacles for the tourist business, which have led to rapid changes in its landscape. Specifically, it looks at how tourism organizations have adopted technology and changed their marketing methods. The study examines the complex links between technology adoption, organizational dynamics, and external environmental factors using the Technology-Organization-Environment (TOE) paradigm as a conceptual lens. The research posits and empirically tests four hypotheses: (1) the pandemic significantly influences a shift from classical to digital marketing strategies, (2) organizational dynamics play a crucial role in the successful integration of digitization efforts, (3) external environmental factors, particularly the pandemic, shape the urgency and nature of digitization strategies, and (4) effective analysis of various indicators, feedback mechanisms, and sales metrics significantly contributes to the success of digital marketing strategies. In order to obtain valuable insights, the study uses statistical techniques such as logistic regression, multiple regression analysis, correlation evaluation, Chi-Square tests, and logistic regression that were carefully designed and distributed to eighteen tourism companies affiliated with Georgia's national tourism agency. Results highlight the paradigm shift towards digital marketing brought about by the pandemic, the critical role played by organizational dynamics, the impact of external environmental factors, and the critical importance of data-driven analysis in augmenting the effectiveness of digital marketing in the tourism industry. In order to help stakeholders in the tourism industry navigate the possibilities and difficulties provided by the post-pandemic digitally altered landscape, this research adds a nuanced understanding of the complex dynamics surrounding technology adoption, digital strategies, and organizational responses.

Keywords: Tourism digitization; COVID-19 impact; Digital marketing strategies; Organizational dynamics; Technology-Organization-Environment framework.

JEL classification: L83, Q55, O33