bluuebunny/crossref_metadata_2025_split huggingface dataset:
OJAX++: demonstrating the next generation of virtual research environments
Authors: Jeffery David , Wusteman Judith 
Published: February 2012

PurposeThis paper aims to introduce the OJAX++ virtual research environment (VRE) and illustrate how it can enable researchers to organise and collaborate on their research in one place while using their own choice of popular web‐based applications.Design/methodology/approachRecent state‐of‐the‐art reports have highlighted trends in best practice VRE design: the move towards lightweight, modular, Web 2.0 VRE frameworks, and the importance of interoperability and integration of third party applications in such frameworks.FindingsOJAX++ is a practical demonstration of these trends.Practical implicationsThe OJAX++ VRE is freely available under an open source licence.Social implicationsThe aim of VREs is to facilitate the research process and the OJAX++ VRE illustrates an implementation of this goal.Originality/valueThe OJAX++ VRE demonstrates best practice in VRE design, as highlighted in recent state‐of‐the‐art reports.
Putting 3D interconnection technologies into perspective from chip to system
Authors: Fjelstad Joseph 
Published: February 2012

PurposeThe purpose of this paper is to provide a historical perspective and framework for appreciating the evolution of 3D interconnection technologies from past to present.Design/methodology/approachA literature and patent search was performed to find the origins of 3D interconnections to find and credit work that was performed in the early electronics industry which presaged the development of the current generation 3D solutions.FindingsThe origins of 3D interconnections have roots that date to the beginnings of electronic interconnections if the earlier solutions are viewed in proper perspective. For example, early telegraphy and telephony interconnections strung from pole to pole across large expanses of terrain were clearly 3D interconnections on a very macro scale but those solutions scaled down are not that dissimilar to what is being done today in some advanced interconnection technologies.Research limitations/implicationsThe pioneers of the electronics industry broke a trail which has been widened, paved and branched by all who have followed them. Granted that the branches have led to new high‐worth discoveries but acknowledging the past and taking instruction from it is important, even necessary, to assure that future developments do not continually “reinvent the wheel”.Originality/valueThe paper traces, in brief fashion, the history of 3D interconnections providing examples of solutions which predate some of the current generation solutions which appear, in some cases, quite similar to those developed or proposed nearly half century ago. Knowing the past is vital to understanding and shaping the future.
REIT performance and market timing ability
Authors: Buttimer Richard J. , Chen Jun , Ethan Chiang I‐Hsuan 
Published: February 2012

PurposeThe purpose of this paper is to study performance and market timing ability of equity real estate investment trusts (REITs).Design/methodology/approachThe authors use classical regression‐based framework and their multi‐index, multifactor, and conditional extensions to jointly detect asset selectivity and market timing ability of equity REITs and their subcategories. These results are then validated by a nonparametric test.FindingsIt is found that equity REITs in aggregate have some housing market timing ability. Various equity REIT subcategories perform differently: office REITs can discover underpriced properties, while retail, industrial, and office REITs have poor timing ability. Nonparametric tests confirm that equity REITs do not have ability to predict real estate market movements.Originality/valueResearch in REIT performance evaluation is still limited to the asset selectivity aspect. This paper intends to fill this gap by providing empirical evidence of market timing ability of equity REITs using an array of parametric and nonparametric methods.
The absolute returns of hedge funds
Authors: Tudor Deniz , Cao Bolong 
Published: February 2012

PurposeThe purpose of this paper is to examine the ability of hedge funds and funds of hedge funds to generate absolute returns using fund level data.Design/methodology/approachThe absolute return profiles are identified using properties of the empirical distributions of fund returns. The authors use both Bayesian multinomial probit and frequentist multinomial logit regressions to examine the relationship between the return profiles and fund characteristics.FindingsSome evidence is found that only some hedge funds strategies, but not all of them, demonstrate higher tendency to produce absolute returns. Also identified are some investment provisions and fund characteristics that can influence the chance of generating absolute returns. Finally, no evidence was found for performance persistence in terms of absolute returns for hedge funds but some limited evidence for funds of funds.Practical implicationsThis paper is the first attempt to examine the hedge fund return profiles based on the notion of absolute return in great details. Investors and managers of funds of funds can utilize the identification method in this paper to evaluate the performance of their interested hedge funds from a new angle.Originality/valueUsing the properties of the empirical distribution of the hedge fund returns to classify them into different absolute return profiles is the unique contribution of this paper. The application of the multinomial probit and multinomial logit models in the fund performance and fund characteristics literature is also new since the dependent variable in the authors' regressions is multinomial.
Foreign institutional industrial herding in Taiwan stock market
Authors: Chen Yu‐Fen , Yang Sheng‐Yung , Lin Fu‐Lai 
Published: February 2012

PurposeThe purpose of this paper is to: investigate whether the foreign institutional investors in Taiwan herd towards the stocks in the same industry; identify the causes of industrial herding; analyze whether herding behavior impacts future industrial returns; and trace the changing pattern of industrial herding, especially during the 2007‐2008 financial crisis.Design/methodology/approachThis paper applies Sias' herding measure to identify foreign institutional industrial herding behavior. Moreover, to identify the causes and impacts of herding, the authors use regression models to analyze the relationship between foreign institutional demand for stocks in some particular industries and industrial returns, controlling industrial market capitalization, the number of firms in the industry and industrial speculative intensity. The above methods are applied to the full sample period, as well as two sub‐periods, respectively, to trace the time‐varying trading behavior.FindingsFirst, on average, foreign institutional investors herd in the Taiwan securities market. They follow each other into and out of the same industries. Second, they were momentum traders in the tranquil period from 2002 to 2006 and contrarian traders in the period of 2007‐2008 financial crisis. Third, such herding behavior has positive impacts on future industrial returns both in the tranquil period as well as in turbulent time. The authors thus conclude that foreign institutional investors demonstrated contrarian trading strategies to stabilize future industrial returns in the financial crisis period; they buy past losers to support the prices and sell past winners to suppress the price volatility.Originality/valueThis paper investigates foreign institutional herding behavior in an emerging market, Taiwan on the micro setting of industrial base. It identifies the causes and impacts of foreign institutional industrial herding from the outlook of information‐base versus non‐information‐base trading. It also traces time‐varying herding behavior, especially during the 2007‐2008 financial crisis. This paper provides useful information to investors participating in emerging markets like Taiwan.
An analysis of global credit risk spreads during crises
Authors: Morgan Irvin W. , Murtagh James P. 
Published: February 2012

PurposeThe purpose of this paper is to model the components of credit risk in primary debt markets and evaluate changes in these factors in times of crisis.Design/methodology/approachThe authors use a unique dataset consisting of nearly 163,000 new loans and bond issues in the USA and internationally during the period January 1992 through December 2005.FindingsThe authors find that credit spreads are related to market liquidity, best represented by total proceeds, ratings and the interaction between maturity and rating. The authors control for various crisis periods, including regional financial crises and find that spreads generally increased in response to the Asian Crisis with the international markets exhibiting the larger increases. There is mixed evidence of asymmetric effects of shocks. In the US loan markets, the adjustment factor reduces forecast variance (Θ1<0). In contrast, the adjustment factor is not significant for US bonds, possibly indicating a more rapid adjustment and greater efficiency in this market. The opposite effect is seen in the international loan and bond markets with Θ1>0, indicating a persistent increase in spread volatility.Originality/valueThe paper extends our understanding of the components of primary credit spreads and the interactions between primary debt markets during crisis periods.
Conflict and advertising planning: consequences of networking for advertising planning
Authors: Grant Ian , McLeod Charlotte , Shaw Eleanor 
Published: February 2012

PurposeThe aim of this paper is to explore the tensions and basis for conflict within relationships that embed and connect networked companies involved in the planning of advertising, with broader relevance for professional service organizations.Design/methodology/approachFramed within a social network perspective, this interpretive study draws on 22 in‐depth interviews to discuss the emergence and consequences of conflict within relationships shared by advertising creatives, account managers, researchers and media planners located in Scotland.FindingsThe paper identifies four dominant themes which contribute toward relational conflict: the intensity of involvement in advertising planning, the emergence of role ambiguity, cultural stereotyping, and conflicts of interest.Originality/valueThe paper provides a valuable antidote to studies reliant on dyadic client‐agency perspectives. Adopting a network perspective, it recognizes the importance of the multiple, simultaneous relationships involved in advertising planning. It offers a critical perspective on advertising relationships, considering the emergence, characteristics and consequences of tension and conflict inherent. The discussion reveals ongoing struggles for control over the process of advertising planning, and considers the implications of overt and covert actions on perceptions of network trust. The paper provides a spectrum of outcomes, ranging from collaborative tension to intra‐organisational conflict. This study is most relevant to academics and managers involved in professional services.
How does visual merchandising affect consumer affective response?
Authors: Law Derry , Wong Christina , Yip Joanne 
Published: February 2012

PurposeThe aim of this article is to investigate the relationship between visual merchandising elements and consumer affective response by focusing on a function‐oriented product – intimate apparel.Design/methodology/approachIn this paper, a different perspective on visual merchandising is offered through the different types of intimate apparel retailers (from fashion‐oriented, mass market‐oriented to fashion forward). This is presented in an interpretive study of Hong Kong Chinese female consumers, between the ages of 25 and 35. A qualitative approach is employed and the grounded theory method is chosen. A total of eight focus group interviews are conducted with 64 subjects.FindingsThe findings indicate that participating subjects have two points of view when evaluating visual store displays, which include utilitarian and hedonic aspects. The utilitarian aspect relates to the actual needs of consumers, such as garment deterioration, seasonal changes and occasions. The hedonic aspect finds that the perceived female image governs consumer interpretation and acceptance of visual displays. It also reveals that the need to be feminine sets the guidelines to evaluating visual stimulus in stores. Display elements, such as mannequins, colour, lighting and props that emphasize feelings of feminine sexuality, tend to trigger negative affective responses in consumers which finally affect purchase intentions.Originality/valueThe authors aim to explore consumer affective response on visual stimulus in stores by considering the aesthetic, symbolic and cultural perceptions of a function‐oriented product – intimate apparel. The literature to date tends to focus on the interaction between individual visual merchandising elements (e.g. colour, lighting) with consumers. However, the product nature and its symbolic meaning have not been seriously taken into consideration. Due to the immense market potential in the East, applying western‐developed theories may not be universally appropriate. There may be different results and patterns in consumer behaviour. Thus, this study aims to enrich existing knowledge of atmospheric management by including the interaction of Eastern values and product nature on affective responses.
Unmasking the ambushers: conceptual framework and empirical evidence
Authors: Mazodier Marc , Quester Pascale , Chandon Jean‐Louis 
Published: February 2012

PurposeSport events organizers have recently undertaken to disclose to the general public instances where firms have conspired to ambush the official sponsors. In doing so, they have sought to sensitise audiences to sponsors' valuable contribution. However, what is the effect of such disclosure on ambush marketers' brands? This study aims to answer this question, using an experimental approach.Design/methodology/approachTwo successive experiments were conducted. The first study used a student sample (n=120) and a fictitious brand. The second study used a before‐and‐after experiment with control groups (n=480), using four real brands and print disclosure articles. Data was collected from six French metropolitan areas and analysed using Repeated Measure ANOVA and MANOVA.FindingsAmbush marketing disclosure is associated with lower attitudes towards the ambusher's brand. Two variables moderate this effect: involvement in the event and attitude towards sponsorship, both of which worsen the negative influence of ambush disclosure on audiences' attitudes.Research limitations/implicationsWhile the empirical work reflects one national context and one specific sport event, these findings are the first to empirically support the notion that disclosure of ambush practices adversely impacts ambushers' brand.Practical implicationsThese results offer official sponsors and event organisers an effective alternative strategy to legal protection, with demonstrated effects on the core target audience of the event.Originality/valueThe literature has alluded to possible perverse effects of ambush marketing. This study is the first to draw an analogy with corrective advertising to test and demonstrate the impact of ambush disclosure on ambushers' brands.
The attitudinal response to alternative brand growth strategies
Authors: Meling Samuelsen Bendik , Erling Olsen Lars 
Published: February 2012

PurposeBrand managers must decide between extension and alliance strategies to grow their brands. This paper aims to describe testing of consumers' responses to two alternative brand growth strategies: an extension strategy whereby a brand moves into a new category alone, and an alliance strategy whereby the same brand moves into the new category as a branded ingredient in a brand already established in that category. How far to stretch a brand is yet another strategic choice facing the brand manager, and the current research tests, under short and long category‐stretch conditions, the attitudinal responses to extension and alliance strategies.Design/methodology/approachThe paper builds on the categorisation and incongruence literature. An experiment was employed to test the main hypotheses in the study.FindingsExtensions outperform alliances, especially when the brand undertakes a long stretch, and short‐stretch strategies outperform long‐stretch strategies.Practical implicationsAn extension strategy may be preferred to an alliance strategy, especially in situations in which the new growth opportunity requires a long stretch.Originality/valueThe paper compares, in the same study, the attitudinal effects of two important growth strategies widely employed by companies. Previous studies have assessed the performance of these two strategic options only separately.
Preliminary investigation of the communication effects of “taboo” themes in advertising
Authors: Sabri Ouidade 
Published: February 2012

PurposeThe purpose of this paper is to fill a gap in the literature of taboo imagery in advertising by drawing on cognate disciplines to build a conceptual framework and identify the characteristics of taboo‐challenging advertisements and the audiences who react to them.Design/methodology/approachData collected by 22 in‐depth individual qualitative interviews in Morocco and France were subjected to two‐stage formal content analysis.FindingsThis study reveals the importance of normative social influence, the properties of the taboo, contagion from the content of the ad to the brand and to customers, and ambivalent emotional reactions. The valence and the intensity of the responses to such advertising depend on personal, interpersonal and situational factors.Research limitations/implicationsThe conclusions are based on findings from a relatively small number of respondents reacting to one type of taboo only, but they offer a useful theoretical framework and an empirical basis for future research on the communication effects and effectiveness of taboo in advertising.Practical implicationsThe study offers advertisers a better understanding of the factors and processes likely to influence consumers' reactions to the strategy of invoking taboo themes in advertising campaigns, with positive implications in terms of audience segmentation and media selection.Originality/valueDespite the prevalence of “taboo advertising”, little research‐based analysis has so far been available to academics or practitioners.
Word of mouth: measuring the power of individual messages
Authors: Sweeney Jillian C. , Soutar Geoffrey N. , Mazzarol Tim 
Published: February 2012

PurposeWord‐of‐mouth (WOM) marketing has become a key focus for many organisations. However, little research has sought to identify the dimensionality of WOM. The present research project aims to describe the development of a 12‐item measure that can be used to assess WOM at an individual message level for positive and negative WOM and among givers and receivers of WOM.Design/methodology/approachThe research includes four studies, a qualitative focus group phase and quantitative phases involving surveys of over 2,000 consumers representing givers and receivers of positive and negative WOM.FindingsThree distinct dimensions emerged. Two (cognitive content and richness of content) reflect the composition of the message, while the third, termed strength of delivery, reflects the manner of delivery. The scale has strong psychometric properties and was found to be generalisable in the four contexts – sending positive/negative messages and receiving positive/negative messages.Research limitations/implicationsThe authors addressed consumers' WOM messages solely in a one‐to one‐context. The results cannot automatically be extended to a variety of other media, which requires future research. Further, the authors did not test the measure in a goods context.Practical implicationsThe scale has a variety of potential applications and can serve as a framework for further empirical research in this important area.Originality/valueWhile much previous research on WOM relates to the sending of positive WOM, this scale has applicability across four WOM contexts, positive and negative giving and positive and negative receiving.
A dynamic model of customer complaining behaviour from the perspective of service‐dominant logic
Authors: Tronvoll Bård 
Published: February 2012

PurposeThe purpose of this paper is to propose a conceptual model of customer complaining behaviour as a dynamic process in accordance with the service‐dominant logic perspective of marketing.Design/methodology/approachThe study reviews the common behaviour models of customer complaints and relates this to the service‐dominant logic perspective in order to develop and describe a dynamic conceptual model of customer complaining behaviour.FindingsThe proposed model posits three categories of complaining behaviour due to a customer's unfavourable service experience: no complaining response, communication complaining responses, and action complaining responses.Research limitations/implicationsEmpirical validation of the proposed conceptual model is needed.Practical implicationsThe proposed model can be used by managers to understand the various behaviour responses of customer complaints that the company experiences. In addition, the model assists in framing appropriate managerial responses, including service recovery and improved service design.Originality/valueThe study represents a thorough conceptual examination of the complaint process and proposes a dynamic model of customer complaining behaviour based on the service‐dominant logic perspective.
Emotional connections in higher education marketing
Authors: Durkin Mark , McKenna Seamas , Cummins Darryl 
Published: February 2012

PurposeThrough examination of a case study this paper aims to describe a brand re‐positioning exercise and explore how an emotionally driven approach to branding can help create meaningful connections with potential undergraduate students and can positively influence choice.Design/methodology/approachThe paper's approach is a case study description with quantitative analysis in support.FindingsThe use of an emotionally driven branding concept has positively impacted business development and brand likeability within a UK university.Research limitations/implicationsThe paper is specific to one case study and evaluation of success remains relatively early. Initial implications relate to the potential use of emotion in higher education marketing communications and how the use of emotion acted as an enabler of more rational decision‐making processes within the case university context.Originality/valueAn exploration of issues related to the marketing of higher education services is of great importance at this time. The case study described offers value and learning for readers of the journal from both a theoretical and practical perspective.