bluuebunny/crossref_metadata_2025_split huggingface dataset:
Impacting on diversity in practice in an outer London borough
Authors: Joannou Dominic , Fernando Mina , Harrison‐Read Carol , Wickramasinghe Nisha 
Published: December 2011

PurposeThe purpose of this paper is to explore models of community outreach to BME and faith communities in the London Borough of Harrow.Design/methodology/approachThe paper explores community outreach with a specific emphasis on the delivery of community mental health services through partnership working with BME faith groups.FindingsThe paper considers models of community outreach to BME and faith communities and explores the impacts of service cuts and the emerging Big Society agenda on BME and faith groups.Practical implicationsHaving identified some of the challenges that exist, solutions are proposed that can help to enhance the likelihood of achieving funding through delivering flexible innovative models of working which play to pre‐existing strengths.Originality/valueAt a time of service cutbacks when people are increasingly reliant on locally based BME communities to provide essential services, the role of information provision and basic training is critical in delivering culturally accessible and tailored services.
Impatient opportunists: a study of technology use in a higher education classroom
Authors: eun Oh Kyong , Gwizdka Jacek 
Published: December 2011

PurposeThis study seeks to explore technology use in a higher education classroom with the focus on tablet computers.Design/methodology/approachStudy participants consisted of 36 undergraduate students from Rutgers University's Information Technology and Informatics major. Data were collected using an online survey, a classroom observation, and a group interview.FindingsThe study findings demonstrate unexpected technology uses that can be explained by the characteristics of the student group, the Net generation, namely, their impatient multi‐tasking and opportunistic behaviour. Students used tablet computers to take notes, conduct group activities and interact with the instructor. Students’ preference for typing was found to be a barrier in their adoption of tablet computers.Research limitations/implicationsThe findings can help technology developers and educators better understand and optimize their use of computing technology in higher education. Limitations of this study include only one class was studied, and classroom observation probed student behaviors only at selected points in time.Originality/valueThe unique value of the study included: the study was not limited to tablet technology and investigated students’ use of multiple technologies; the study captured student behaviors in an actual learning environment, and the study provides empirical evidence for students’ multi‐tasking in a classroom and for their use of tablet computers for hand writing.
Personalisation in social care – what does it really mean?
Authors: Duffy Simon 
Published: December 2011

PurposeThis paper seeks to provide an overview of recent reforms to the social care system in England.Design/methodology/approachThe reforms are described and contextualised within a broader account of the history of social care that includes an analysis of the factors that have encouraged reform.FindingsThe current reforms of social care will bring about some benefits but their long‐term impact is still very uncertain. The changing political and economic environment and the inherent difficulties that reform suggests indicate that these changes will be subject to significant differences in interpretation for some time.Research limitations/implicationsThis analysis is framed by a set of ethical assumptions about the rights of disabled people and the injustice of arrangements that limit those rights.Practical implicationsThe paper encourages practitioners to treat new ideas such as individual budgets and self‐directed support as positive opportunities for improving practice, while being mindful of tensions and unresolved issues that may harm good practice.Social implicationsThis research should help policy‐makers and the general public to avoid misunderstanding the role of these innovations and to better understand when and how these reforms can be used positively.Originality/valueThis paper offers a new and historical perspective on the social care reforms from someone who is closely associated with inventing and implementing those ideas.
The Law Commission's final recommendations for a new adult social care statute
Authors: Spencer‐Lane Tim 
Published: December 2011

PurposeThis paper seeks to set out the Law Commission's final recommendations for the reform of adult social care, including the community care assessment process, service provision, and the recommendations for a new legal framework for adult safeguarding in England and Wales.Design/methodology/approachThe paper discusses each of the Law Commission's recommendations for adult social care and contrasts them with the proposals put forward at the consultation phase of the review.FindingsThe paper argues that a single legal framework for adult social care, including adult safeguarding, will have substantial benefits in terms of legal clarity, consistency, and efficiency. A clear and single legal framework is important for older and disabled people, and their carers, in order to understand fully their entitlements, and for local authorities and partnership agencies (such as the NHS and the police) in order to fully understand their responsibilities.Originality/valueThe paper provides a clear summary of the Law Commission's final report – in particular the recommendations for community care assessments and service provision and adult safeguarding.
Kiwanis Pancake Day – a service operations management case study
Authors: Tiger Andrew , Howard Robert 
Published: December 2011

Subject area
Operations management.

Study level/applicability
Undergraduate and MBA OM courses.

Case overview
Kiwanis International is a global service organization dedicated to improving the world by helping children. The Durant, Oklahoma chapter holds its primary annual fundraiser the first Tuesday of November, which is also Election Day. The chapter sells and serves fresh pancakes throughout the day; therefore, the event is the Kiwanis Pancake Day. While serving in his first Pancake Day, Robert Howard, a new Kiwanian, notices service operations management issues such as long lines, spiky demand, and customers leaving before being served. Based on his management experience in the grocery business and his academic training in queuing systems, Robert performs an analysis of the system with the purpose of improving service operations.

Expected learning outcomes
Perform queuing analysis., Understand demand management., Explain the psychology of waiting.

Supplementary materials
Teaching notes and spreadsheet–based multiple–server simulator.
Quota for the employment of disabled people in Russia: strategies for compliance
Authors: Denisova–Schmidt Elena 
Published: December 2011

Subject areaHuman resource management.Study level/applicabilityThe case might be used in teaching International Management or Russian society at a Master's level, including MBA.Case overviewQuotas for the employment of disabled people exist in many countries, including Russia. Many companies in Russia, however, are “forced” to find “creative solutions” to avoid this quota. This attitude is caused not by the unwillingness of companies to support disabled people, but rather by their moral and technical unreadiness to do so. Using one example of a company providing freight services, the case illustrates this. The company is faced with additional challenges: it is a 100 percent subsidiary, dependant on its parent company in many respects – especially in financial matters.Expected learning outcomesStudents:learn some informal practices (legislative norms and networks) in the Russian business context;, discuss how organizations are faced with informal practices and establish problem solving techniques;andreceive some additional information on the business environment in Russia.Supplementary materialsTeaching notes.
Punascha: marketing strategies of a Bengali publisher
Authors: Roy Subhadip , Bose Sunny 
Published: December 2011

Subject area
Marketing, Marketing environment, Marketing strategy.

Study level/applicability
Post Graduate (MBA), Executive Education Program.

Case overview
The present case study deals with the marketing strategies of Punascha (meaning re-beginning), a publisher of Bengali non-textbooks based in Kolkata, India. This case is suitable for teaching in Marketing Management course in a Post Graduate Program in Business Management. It could also be taken up for an executive program in marketing strategy. The case study is a live case study, which was based on in-depth interviews with the company people and company site visit. The case study discusses how Punascha started from a humble beginning in 1988 and became one of the leading publishers of Bengali books in India. The key focus of the case is on how a company can use marketing tools effectively (and uniquely) and become successful.

Expected learning outcomes
Understanding the basics of 4Ps of marketing and how they are used in synchronisation with each other to achieve the marketing objectives. Understanding the role of marketing environment in marketing strategy. Realizing the need of a new product development strategy. Assessing the need of non-traditional modes of marketing communications and its role in product promotion.

Supplementary materials
Teaching notes.
Decision making in creating the world's first smartphone
Authors: Cha Virginia 
Published: December 2011

Subject area
Entrepreneurship, Technology management and new product development.

Study level/applicability
This class is useable for an EMBA or MBA audience, especially for modules relating to entrepreneurship, technology management and new product development.

Case overview
Mr Khaw Kheng Joo was a pioneer in Singapore's high–technology manufacturing industry. In the mid–1990s, Khaw was given the difficult task of establishing a presence for Hewlett–Packard (HP) in the handheld Personal Digital Assistant (PDA) market. However, he believed that the PDA was not the game–changing technology for consumers. Using his knowledge of the Bell Curve and years of entrepreneurial experience, Khaw sought to combine PDA functionalities with the Global System for Mobile Communication (GSM) technology, effectively creating a new generation of mobile device fondly known today as the “smartphone”. The journey towards the finished product was met with several obstacles and barriers. Many colleagues were uncertain of the future market and had difficulty agreeing on which features to focus on. However, through his determination, expertise and decision making in uncertainty, Khaw guided his team to eventually launch the impressive HP Jornada 928, the world's first smartphone, and heralded a new generation of mobile devices.

Expected learning outcomes
This case is designed to be useable in teaching three key knowledge disciplines: Decision–making biases and heuristics in entrepreneurs and innovators. Technology diffusion of new technology. Managing market uncertainty.

Supplementary materials
Teaching notes.
Reaching the bottom of the pyramid: micro life insurance in India
Authors: Muthiah Krishnaveni 
Published: December 2011

Subject area
International business/International marketing.

Study level/applicability
Courses: the case is directly related to courses on “International Business” and “International Marketing” in the Master of Business Administration programme.
Training programmes: management development programmes for working executives, on the topics “Business across borders”, “Business stabilization in foreign markets”.

Case overview
In 1999, the liberalization of the insurance sector as per the recommendations of the Malhotra committee gave way for privatization and foreign firms entered this sector through joint ventures. The business growth, which was enjoyed by these firms from 1999 to 2008, was tremendous. The growth percentage started declining following the global economic downturn in the capital markets. This situation compelled the insurance firms to re-look into their business strategy. On one hand whatever growth they had, 80 percent of it was through unit linked insurance plans depending on the capital market. On the other, it was identified that in a country like India the untapped market potential was among the rural millions. Reaching those people who are at the bottom of the pyramid necessitated a completely new business model to be developed as the need of the hour. The take stock of the position at this vnjuncture is the crux of the present case study, which envisages finding out alternative delivery models to suit the Indian rural market taking into account the intrinsic nature of life insurance and the basic living styles and mentality of the rural folk.

Expected learning outcomes
After discussion and analysis of this case, students will be able to:

understand how market culture in a target country differs from that in the home country;
appreciate how challenges in a developing country market have their own unique features to be understood;
identify various courses of action and evaluate them on the basis of the host country factors;
understand the “international planning process”; and
appreciate how important it is for a country manager of a multinational firm to plan and execute the marketing mix suited to the inherent qualities of the target market.

Supplementary materials
Teaching notes.
Round two: repositioning the Tata Nano
Authors: Sengupta Sanjit , Ramesh Avadhanam 
Published: December 2011

Subject area
Marketing.

Study level/applicability
Advanced undergraduate students, MBA students, and business executives interested in enhancing their knowledge and skills of consumer behavior analysis, and marketing strategy and execution in a developing country market.

Case overview
Tata Motors Chairman, Ratan Tata, noticed that Indian families with three and four family members often commuted on a two-wheel scooter or motorbike. He had a vision to make a safe family transport for the Indian masses, a four-wheel vehicle made from scooter parts. His engineers took about five years (2003-2008) to develop the product. On January 10, 2008, Tata Motors publicly announced the Nano at the 9th Auto Expo in New Delhi at the target price of Rs 100,0000 ($2,500), unarguably the world’s cheapest car. Deliveries of the Nano began in June 2009. The initial target market for the Tata Nano was comprised of individuals and families who relied on a two-wheeler for transport. The value proposition was a safe, affordable, and attractive car. Initial reactions from industry analysts, dealers, and consumers were overwhelmingly positive.
In February 2010, Carl-Peter Forster (born in the UK and raised in Germany) was appointed Group CEO of Tata Motors. Monthly sales kept increasing until a high of 9,000 units in July 2010, then there were consistent declines for the next four months to just 509 units in November. In December 2010, ten months after being on the job, Carl-Peter Foster had to turn around the sales performance of Tata Nano.

Expected learning outcomes

Get students to appreciate the importance of understanding consumer behavior in the design and execution of marketing strategy.
Get students to understand the concept of value and how it is important at any price level, especially in comparing and contrasting consumer behavior across developed and developing country markets.
Get students to understand how marketing strategy is designed (target market selection and positioning) and executed after understanding consumer behavior.
Get students to understand how the marketing programs (marketing-mix) reinforce product positioning.

Supplementary materials
Teaching notes.
Sharjah Football Club (UAE): still kings?
Authors: Madichie Nnamdi O. 
Published: December 2011

Subject area
Business & Management

Study level/applicability
This case is suitable for senior students taking marketing courses from marketing communications, marketing research and consumer behavior. Other students including postgraduate students on international business, strategic management and CSR courses may also benefit and/or partake in the discussions. Last and most importantly sports marketing students would find this case useful. The case study can be taken from a range of angles from consumer behavior, through researching of the same (i.e. consumer behavior); to marketing communications strategies by the football clubs themselves.

Case overview
The case study documents the growth and development of the UAE Professional Football League using the particular case of one of the oldest teams, Sharjah Football Club (also known as Sharjah FC) founded in 1966 – five long years before the Football Association was conceived.
Sports marketers have long sought to better understand the factors that influence attendance at sporting events. This is couched upon the expectations that an understanding of such factors will improve the efficiency of marketing communication between service providers and consumers, and, as Cunningham and Kwon put it, possibly influence the entire marketing program of a sport organisation. Attracting people to the stadium not only increases ticket revenues but also increases supplementary revenue sources, such as parking, concessions and merchandising.

Expected learning outcomes
To understand key aspects of the consumption of sports (i.e. consumer perceptions, attitudes and influences). Readers would also understand the changing aspects of marketing of sports vis-à-vis sports marketing.

Supplementary materials
Teaching notes and www.fifa.com/associations/association=uae/nationalleague/standings.html
XL Pharmaceutical – effective operation and logistics
Authors: Jaafar Kamal , Sarabdeen Jawahitha 
Published: December 2011

Subject area
Operation and logistics.

Study level/applicability
Students and practitioners.

Case overview
This case study analysis the logistical and operational issues that one of the leading pharmaceutical companies in the MENA region is facing. The case provides a practical example of a company which positioned itself well to be a leading company. However, there are some inherent operational and logistical problems that hinder the company to reach its leading position. The first section of this case describes the company, its process and its operational problems. The second section is dedicated to the analysis of the operational capabilities and current key issues. The last section provides recommendations on how to improve the current operations and ways in which the improvements can be implemented, as well showing the benefits to the company based on the theoretical and practical frameworks.

Expected learning outcomes

Understand how operational issues affect company performance.
Analyse the effect that poor operational process can have on the overall company business.
Evaluate alternatives for process modifications.
Create plans for process improvements and assess its operational and logistical implications.

Supplementary materials
Teaching notes.
Mechanical stress-activated immune response genes via Sirtuin 1 expression in human periodontal ligament cells
Authors: Lee S-I , Park K-H , Kim S-J , Kang Y-G , Lee Y-M , Kim E-C 
Published: December 2011

SummaryRecently, Sirtuin 1 (SIRT1) has been implicated in the molecular control of ageing and immune response. Although the remodelling of periodontal ligament (PDL) in response to mechanical stress (MS) is mediated by several host factors, including cytokines and chemokines, the transmission of mechanical stimuli into specific cellular activity is still not understood fully. This study aimed to investigate the effects of MS, particularly cyclic strain, on immune response genes, as well as SIRT1 and its signal transduction pathways, in human PDL cells. MS up-regulated the expression of SIRT1 and immune response genes encoding cytokines [tumour necrosis factor (TNF)-α, interleukin (IL)-1β], chemokines [IL-8, monocyte cheoattractant protein (CCL)-20], defensins [human β-defensin (hBD)-2, hBD-3] and Toll-like receptors (TLR-2 and TLR-4) in a force- and time-dependent manner. The SIRT1 inducers resveratrol and isonicotinamide attenuated MS-induced cytokine and chemokine expression, but enhanced the expression of defensins and TLRs. Blockade of SIRT1 activity by the SIRT1 inhibitors sirtinol and nicotinamide and down-regulation of SIRT1 expression by SIRT1 siRNA reduced the stimulatory effects of MS on defensins and TLRs, but increased its effects on cytokines and chemokines. MS induced activation of protein kinase B (Akt), protein kinase C (PKC), nuclear factor (NF)-κB and p38 mitogen-activated protein kinase (MAPK), c-Jun N-terminal kinase (JNK) and extracellular signal-regulated kinase (ERK). Treatment with the anti-oxidants N-acetylcysteine and glutathione inhibited MS-induced reactive oxygen species production and expression of cytokines, chemokines, defensins and TLRs. These results suggest that MS activates human PDL cells to express immune/defence genes encoding cytokines, chemokines, defensins and TLRs via a SIRT1 pathway.
Benthic and hyporheic invertebrate assemblages along a flow intermittence gradient: effects of duration of dry events
Authors: DATRY THIBAULT 
Published: December 2011

Summary1. A large proportion of the total river length on Earth comprises rivers that are temporary in nature. However, the effects of periodical dry events have received far less attention from ecologists than those of floods and low flows.2. This study concomitantly examined the effects of flow intermittence on invertebrates from the streambed surface and from a depth of 30 cm in the hyporheic zone. Invertebrates were collected during 3 years in the Albarine River, France, before and after summer dry events from 18 sites (seven were perennial) distributed along a longitudinal flow intermittence gradient.3. I predicted benthic and hyporheic density and taxonomic richness to decrease, and assemblage composition to shift from desiccation‐sensitive to desiccation‐resistant taxa with increased dry event duration. Second, I predicted benthic and hyporheic assemblages from sites that dried for longer periods to be nested subsets of assemblages from sites that dried for shorter periods. Last, I predicted a convergence in benthic and hyporheic assemblage composition with increasing duration of dry events, resulting from increased vertical migration of benthic taxa into the hyporheic sediments to cope with dry events.4. Increased dry event duration in the Albarine River led to a decrease in both benthic and hyporheic density and taxonomic richness. Invertebrate assemblage composition shifted along the gradient of increasing flow intermittence, but broad taxonomic overlap between perennial and temporary reaches and nestedness patterns indicated that these shifts were because of the loss of taxa susceptible to drying rather than selection for desiccation‐resistant specialists.5. Assemblage composition between benthic and hyporheic invertebrates diverged with increasing dry event duration, suggesting that the hyporheic zone did not act as a refuge during dry events in this river.6. Quantitative studies on the relationships between ecology and intermittence are still rare but are needed to predict the consequences of future changes in flow intermittence. The relationships found in this study should be tested across a wide range of temporary rivers to better evaluate the generality of these findings.