bluuebunny/crossref_metadata_2025_split huggingface dataset:
Using social media to sample ideas: lessons from a Slate‐Twitter contest
Authors: den Besten Matthijs 
Published: May 2012

PurposeThe purpose of this paper is to explore consequences of the use of social media for idea generation.Design/methodology/approachThe paper analyzes over 600 ideas submitted to a Slate‐Twitter contest to find the best short characterization of the American Declaration of Independence. These findings are then compared with those of Kornish and Ulrich, who analyzed idea‐contests in classroom settings.FindingsIn the Slate‐Twitter contest, repetition of ideas was rare while recombination was frequent. The evolution in the total number of unique ideas suggests that the contest became more focused over time. It also appears that ideas that are recognized as valuable attract similar ideas in turn.Research limitations/implicationsFurther checks will be needed with regard to the robustness of the findings. Furthermore, while the current analysis relies on peer review by participants to the contest to value submissions, results might be different if it were done on the basis of independent external reviews. Conceptually, the findings suggest that idea generation via social media has a more iterative character than previously analyzed forms of broadcast search. Future research could investigate what triggers more exploration and exploitation of ideas in this process.Practical implicationsFor businesses, which are more and more encouraged to engage in open innovation, the analysis can serve as guide on the use of social media for information collection.Originality/valueThe paper provides a simple and effective method to monitor social media, which firms can use to their advantage.
Can Facebook be an effective mechanism for generating growth and value in small businesses?
Authors: Hopkins John L. 
Published: May 2012

PurposeOnline social networks (OSNs) offer organisations direct access to a plethora of information about their networks of connections and provide the means by which to create two‐way, business‐to‐consumer (B2C), information channels. Instead of traditional impersonal and one‐direction advertising, organisations can establish a personal and two‐way communication medium, by accepting members and having friends on these platforms. This paper aims to discuss the phenomenon of OSNs, and in particular Facebook, and examine whether they can be employed by small businesses as a resource for growth and adding value.Design/methodology/approachA case study is presented that examines how a small business in New Zealand, specialising in the distribution of products that help babies and toddlers sleep through the night, has adopted Facebook as a tool for engaging with its largely stay‐at‐home customer base. This examination of The Sleep Store is an impartial study based on findings collected over a period of several months, via a series of interviews supplemented by telephone conversations and e‐mail exchanges, with representatives from the case organisation.FindingsThe Sleep Store's adoption of Facebook was found to offer the business both direct and indirect value. That is direct value, based on the value of transactions, quantified by the increase in turnover experienced through connecting with new customers, and organisational growth; and the indirect value of word‐of‐mouth, positive recommendations and the relative influence that Facebook community members exert on each other, which enable valuable new insights to be made into their business ecosystem.Research limitations/implicationsWhile the adoption of Facebook in this instance has been found to be an undoubted success it does not, however, suggest that such impressive results would necessarily be expected by all small businesses adopting Facebook in this way. The nature of this business, and their customer base, are an important contributing factor to the overall success of this project.Practical implicationsThe findings of this study highlight potential opportunities for small businesses adopting Facebook as an additional sales channel or tool for leveraging new information about their market.Originality/valueThis is original academic research, designed to make a valuable contribution to the growing body of literature, on how small businesses are benefiting from the availability of OSNs.
Exploring uses of social media in a global corporation
Authors: Vuori Mervi 
Published: May 2012

PurposeThis study aims to enhance understanding of using Web 2.0 technologies and social media in a global corporation.Design/methodology/approachA qualitative case study in a global corporation was conducted to illustrate the main uses of social media and to describe the related service portfolio.FindingsThe main uses of social media were identified and conceptualized based on the case company data. Internally, social media was used to for internal communication and knowledge transfer, to reach personnel and to conduct internal idea crowdsourcing. Externally, social media was used to enhance communications related to the company brand, to enable dialogue with customers, to build communities with various stakeholder groups and to engage external stakeholders in idea generation via a crowdsourcing platform. A categorization of social media uses for communication, collaboration and connectingvis‐à‐visexternal and internal uses was created. Idea creation practices were further conceptualized as the main enactment of Web 2.0 social media technology.Research limitations/implicationsThis study is a single case study and thus the results cannot be generalized.Practical implicationsAs Web 2.0 technologies and social media have become a topic of interest for many companies, it is essential to understand how social media can be used in a business context. The classification of social media uses is deployed to highlight the possible implications for company operations, and the human factor is emphasized in system adoption and use. Challenges related to social media implementation are described.Originality/valueAs of to date, there is a lot of anecdotal evidence on uses of social media. This research is based on a case study, allowing an in‐depth insight into the phenomenon and related issues.
A review of social media security risks and mitigation techniques
Authors: He Wu 
Published: May 2012

PurposeThe purpose of this paper is to examine social media security risks and existing mitigation techniques in order to gather insights and develop best practices to help organizations address social media security risks more effectively.Design/methodology/approachThis paper begins by reviewing the disparate discussions in literature on social media security risks and mitigation techniques. Based on an extensive review, some key insights were identified and summarized to help organizations more effectively address social media security risks.FindingsMany organizations do not have effective social media security policy in place and are unsure of how to develop effective social media security strategies to mitigate social media security risks. This paper provides guidance to organizations to mitigate social media security risks that may threaten the organizations.Originality/valueThe paper consolidates the fragmented discussion in literature and provides an in‐depth review of social media security risks and mitigation techniques. Practical insights are identified and summarized from an extensive literature review. Sharing these insights has the potential to encourage more discussion on best practices for reducing the risks of social media to organizations.
Factors influencing perceived productivity of Egyptian teleworkers: an empirical study
Authors: Gamal Aboelmaged Mohamed , Mohamed El Subbaugh Shawky 
Published: May 2012

PurposeThis paper aims to examine the impact of demographic, technology, individual and organizational factors on perceived productivity of Egyptian teleworkers.Design/methodology/approachData from 199 usable questionnaires are collected and analyzed by means of factor analysis and stepwise linear regression analysis.FindingsThe results highlight the crucial role of individual and organizational factors in influencing the perceived productivity of Egyptian teleworkers. In addition to the emergence of job security as a key determinant of perceived teleworking productivity, the role of satisfaction, commitment, work flexibility and management support is also emphasized. Surprisingly, the impact of demographic, attitudes and technological factors are barely observable.Practical implicationsThe paper has important implications for managers and practitioners to boost teleworking productivity. Managers must ensure teleworkers' job security, work flexibility, and satisfaction. Also, addressing the efficient use of IT combined with user training should be based on clear understanding of teleworkers' need, knowledge and skills.Originality/valueThe paper is one of the first studies that examine determinants of perceived teleworking productivity. Also, the paper highlights teleworking productivity in an Arab world context, which is barely examined in teleworking research.
Performance measurement of reverse logistics enterprise: a comprehensive and integrated approach
Authors: Shaik Mohammed , Abdul‐Kader Walid 
Published: May 2012

PurposeReverse logistics (RL) has gained considerable attention in the literature. The first objective of this study is to develop a comprehensive performance measurement (PM) framework and scorecard for RL enterprise. The second objective is to integrate analytical hierarchy process (AHP) approach for RL PM.Design/methodology/approachThe present work presents understanding RL performance and proposes a conceptual comprehensive reverse logistics PM framework and scorecard for managing RL enterprise. The framework developed in the paper is based on an extensive review of literature on RL, PM frameworks such as Balanced Scorecard and performance prism. It is further supported by AHP for calculation of overall comprehensive performance index (OCPI).FindingsThe scorecard consists of six performance perspectives, as well as key performance measures. The relevance of these perspectives, especially from the reverse logistics viewpoint, has been authenticated. With respect to each perspective, measures have been proposed that efficiently and effectively address the vital facets of an enterprise's business excellence. The paper further proposes a method to prioritize the different performance levels using AHP methodology. It also suggests an OCPI of the enterprise reflecting its relative position and benchmark in the industry sector.Practical implicationsThis study provides a comprehensive PM system and scorecard for measuring and managing RL performance. The integrated AHP methodology developed provides useful guidance for practical managers in evaluation and measuring of RL in a complete and holistic way.Originality/valueThis paper proposes a comprehensive PM system and scorecard for RL. While suggesting scorecard, different performance measures have been assigned into six different perspectives. The OCPI has been calculated and prioritized performance measures are determined to focus on for continuous improvement.
Spanish business investment in China from the perspective of the consulting firm Garrigues
Authors: Clara Banchieri Lucia , Campa‐Planas Fernando , Cascón Rosalia , Belen Guercio Maria , Hernández‐Lara Ana Beatriz , Victoria Sánchez‐Rebull Maria 
Published: May 2012

PurposeThis article aims to analyse the reasons for Spanish companies to invest in China and the factors that influence the success or failure of the venture during the implementation process.Design/methodology/approachThis paper is based on an interview held with the two partners of the Garrigues office in Shanghai, Francisco Soler and Manuel Torres. Francisco Soler was responsible for opening and subsequently managing the office from 2005 through to August 2011, when he handed over the reins to Manuel Torres.FindingsThe main reason for investing in China is its market. It is worth mentioning here that there has been a paradigm shift whereby China has gone from being the “world's factory” to the “world's market”, not just because of its size but also because of the dizzying speed at which it continues to grow. To minimise the risks of investing in China, the interviewees pointed out the crucial importance of the company committing a significant amount of all kinds of resources to the venture. They also maintain that the investing company should ensure that the people responsible for the project are fully committed to the company and completely familiar with its operations and corporate culture.Originality/valueThe value of this study lies in contrasting the practical viewpoint of Garrigues legal consulting firm with the existing literature on the topics discussed in the interview: the reasons why companies invest in China, and the factors that lead to their success or failure.
Performance measurement and management systems: state of the art, guidelines for design and challenges
Authors: Taticchi Paolo , Balachandran Kashi , Tonelli Flavio 
Published: May 2012

PurposeRecently, performance measurement and management (PMM) has received increasing attention from both the academic and industrial environments. Companies that try to use PMM systems report experiencing implementation problems including goal incongruence. Based on a discussion of the state of the art of PMM, this paper aims to provide research guidelines for building a PMM system through a reference framework, and to identify major design challenges.Design/methodology/approachAt a macro level, the evolution of research is analyzed using citation and co‐citation analysis techniques. Further, the evolution of PMM systems in the last 20 years is traced. The feasibility and applicability of these frameworks/models are analyzed by considering five milestones that a performance measurement system should have. Based on this, an integrated framework is proposed as a basis for designing a cohesive PMM system.FindingsThe research on the subject is quite diverse. In fact, the research appears to be quite mature in terms of publications and citations, while PMM systems developed do not meet the PMM challenge faced in the current environment. The framework proposed for PMM system design integrates five systems: a performance system, a cost system, a capability evaluation system, a benchmarking system and a planning system. Integration among the five systems is to be viewed as the driver to address the PMM challenge.Research limitations/implicationsThe proposed framework is a starting point for PMM system design and it provides important guidelines for successful implementations of PMM initiatives for various types of companies in the current global business environment. However, further empirical studies are needed before the concepts described here can be assessed to ascertain its applicability.Practical implicationsThe paper provides a literature review of PMM research, discusses the mutual consistency of models and frameworks therein, and explores how the framework proposed might be implemented and improved, as well as the major challenges facing researchers. Practical implication and benefits of the proposed framework adoption are highlighted through an example.Originality/valueResearch in PMM has become increasingly important given the significant impact it can have on competitive strategy and operations of firms in the present global business environment. This paper demonstrates the need of an holistic approach to PMM, which requires an intensive and deep comprehension of the key activities in the company and their related drivers.
Assessing the links between knowledge assets and value creation in organisations
Authors: Carlucci Daniela 
Published: May 2012

PurposeThere is an increasing academic and practitioner interest in more actionable approaches and tools explaining how knowledge assets take place in organizational value creation mechanisms. The purpose of this paper is to propose a methodology aimed both at identifying companies' knowledge assets that significantly contribute to creating value and at analysing how these assets activate value creation dynamics.Design/methodology/approachThe proposed methodology draws on cognitive mapping principles and the use of the strategy and success maps. Additionally the methodology involves the application of two multi‐criteria decision support methods, i.e. the analytic hierarchy process and the analytic network process. The methodology has been applied in three companies.FindingsThe suggested methodology makes managers able to take better informed decisions with regard to knowledge assets allocation and management. In the examined case studies the mapping methodology was efficient and proved to be comprehensible by the actors involved in the evaluation and decision‐making processes, who felt comfortable with the method and its results.Originality/valueThe proposed methodology combines the advantages connected to the use of mapping as a descriptive and thinking tool, with the rigorous evaluation procedures characterising multi‐criteria decision‐making methods. From a theory perspective, it enriches the perspectives of analysis about the relations between knowledge assets and companies' strategic outcomes, while from a practitioner perspective it can support managers in designing and assessing effective knowledge assets management initiatives.
The effects of visual information in eWOM communication
Authors: Lin Tom M.Y , Lu Kuan‐Yi , Wu Jia‐Jhou 
Published: May 2012

PurposeElectronic word of mouth (eWOM) is a considerably influential factor for consumers to search for product information. Nowadays, consumers can easily post visual information (e.g. pictures or videos) to convey product information and consumption‐related experiences. Yet, prior eWOM studies focused primarily on the verbal information of eWOM. Few studies have paid sufficient attention to the effects of visual information in eWOM communication. The purpose of this paper, therefore, is to employ blogs to investigate the effects of visual information on consumers' perception of eWOM message quality, credibility, product interest, and purchase intention.Design/methodology/approachThe authors conducted two empirical studies in the field of different product categories. Data were collected from subjects ranged in age from 16 to 50 (n=155 for study 1, n=309 for study 2), and analyzed using independent‐samples t test and univariate analysis of variance (ANOVA).FindingsResults show that subjects rated eWOM articles in blogs with visual information significantly higher in four areas than identical articles without visual information. Furthermore, there is an interaction effect between product category and visual information on product interest and purchase intention. Compared with experience products, when subjects read the eWOM information of search products with pictures (versus without pictures), they would generate greater product interest and purchase intention. In addition, the effect of visual information is stronger not only for search products (no matter whether utilitarian or hedonic products) but also for experience‐hedonic products than for experience‐utilitarian products.Originality/valueThe findings of this study provide useful knowledge for internet marketers to develop effective eWOM marketing and thus increase consumer trust in eWOM and intention to purchase products. Although visual information is found to be important, different product categories should take advantage of visual information in different degrees.
Cultural values reflected in corporate pages on popular social network sites in China and the United States
Authors: Tsai Wan‐Hsiu (Sunny) , Men Linjuan Rita 
Published: May 2012

PurposeSocial network sites (SNSs) have been recognized as an important marketing communication tool for marketers to connect with today's internet‐savvy consumers. At the same time, the popularity of SNSs has become a worldwide phenomenon with the rise of many local SNSs. The purpose of this paper is to examine cultural differences in the use of communication appeals on corporate pages of leading SNSs in two culturally distinct countries, China and the USA.Design/methodology/approachThe study employs a content analysis to identify cultural orientations observed in communication appeals of the corporate pages on leading SNSs in China (Renren) and the USA (Facebook).FindingsAppeals to interdependence, popularity, high social status, luxury, emotions, and symbolic association are more frequently used in societies with a more collectivistic, greater power distance, and high‐context culture such as in China; whereas appeals to individuality and hedonism are more frequently used in an individualistic society like the USA. Overall, findings indicate that communication appeals on SNSs reflect the dominant cultural values in each country.Originality/valueDespite the numerous hypes and speculations regarding the effectiveness of SNSs as a marketing tool, few studies have explored how marketers use SNSs to interact with consumers. Findings based on this study advance our understanding of marketing communications on social media from a cross‐cultural perspective. The paper provides new evidence indicating that global marketers should adapt their communication strategies and styles when communicating with consumers in different societies on SNSs. The authors also provide guidelines for the localization attempts.
Online product presentation: the effect of product coordination and a model's face
Authors: Yoo Jungmin , Kim Minjeong 
Published: May 2012

PurposeThe purpose of this paper is to examine the effects of product coordination and a model's face on consumer responses in terms of affective states, perceived amount of information and purchase intention.Design/methodology/approachThe design of the study was a 2 (product presentation: coordinated vs uncoordinated) × 2 (model's face: present vs absent) between‐subjects design. A convenience sample of 243 college students participated in a web experiment.FindingsThe results suggest that complementary apparel items should be coordinated together (e.g. pairing t‐shirt and pants together on a model) on the web sites to produce favorable consumers' shopping outcomes. However, contrary to prior research findings, consumers perceived more information when no model's face was present with the product than when an attractive model's face and body were shown together.Research limitations/implicationsThis study used a convenience sample of college women. Thus, future research needs to include a more diverse group of e‐shoppers to enhance generalizability of the findings.Practical implicationsThe findings of the study provide useful insights that apparel e‐retailers can utilize to develop more effective e‐retailing web sites. Based on the findings, product coordination without a model's face is recommended for e‐retailers.Originality/valueOverall the paper's findings provide empirical support for the Stimulus‐Organism‐Response (S‐O‐R) model and the ensemble effect.