bluuebunny/crossref_metadata_2025_split huggingface dataset:
A holistic framework for mCRM – data mining perspective
Authors: Ranjan Jayanthi , Bhatnagar Vishal 
Published: May 2009

PurposeThe purpose of this paper is twofold. First, in order to understand mobile customer relationship management (mCRM) and data mining application in the mCRM, this paper aims to present a conceptualization of mCRM in respect of data mining. Second, the paper also aims to develop the empirically grounded framework of the mCRM from data mining perspective.Design/methodology/approachThe empirical paper is used to gain a conceptual view of mCRM. Semi‐structured interviews and contact methodology is used to form the main data source through which the major concerns and issues of mCRM are identified. This lead to holistic framework of mCRM. The paper followed the paradigm of natural science research on information technology by March and Smith and Hervner et al.FindingsThe framework identified three critical issues that are categorized as customer care information center, data store and data access systems, and mobile services and technology. The paper on various existing literatures in mCRM strategies and data mining leads to the development of the mCRM framework. The applications of methodology in data mining helped in identifying and exploring mCRM processes. The data mining based framework identifies issues related to customer attrition, customer life time value analysis and customer churn analysis while moving towards mCRM.Originality/valueThe suggested framework would serve as a guideline to all mCRM product vendors and will be considered as a structured consistent procedure for applying mCRM using data mining tools and techniques. The paper explored various studies in the area of mCRM and data mining and shed light on emerging issues in mCRM area. The suggested framework would give an organization, product developers, and management thinker's valuable insights on application of data mining tools and techniques in mCRM application.
E‐commerce usage and business performance in the Malaysian tourism sector: empirical analysis
Authors: Intan Salwani Mohamed , Marthandan Govindan , Daud Norzaidi Mohd , Choy Chong Siong 
Published: May 2009

PurposeBased upon the E‐VALUE model developed, this paper aims to investigate the impact of e‐commerce usage on business performance in the tourism sector.Design/methodology/approachA cross‐sectional survey is carried out on 165 Malaysian firms involved in the tourism sector (hotels, resorts, and hospitals engaged in health tourism) through the use of a structured questionnaire.FindingsThe structural equation modeling results indicate that technology competency, firm size, firm scope, web‐technology investment, pressure intensity, and back‐end usage have significant influence on e‐commerce usage. Among these variables, back‐end integration is found to function as a mediator. E‐commerce experience (in years) is found to moderate the relationship between e‐commerce usage and business performance.Research limitations/implicationsThe paper focuses on the tourism sector in Malaysia and concentrates only on the management perspective of e‐commerce adoption.Practical implicationsThe results provide insights to the Malaysian tourism sector and other organizations of similar structures of how they could improve upon their e‐commerce adoption and/or usage for improved business performance.Originality/valueThis paper is perhaps one of the first to investigate e‐commerce usage in the tourism sector using a comprehensive set of variables through an interactive, comprehensive and multi‐dimensional theoretical model (the E‐VALUE model) in investigating their influences on business performance.
Why do shoppers abandon shopping cart? Perceived waiting time, risk, and transaction inconvenience
Authors: Rajamma Rajasree K. , Paswan Audhesh K. , Hossain Muhammad M. 
Published: May 2009

PurposeThe purpose of this study is to explore the factors leading to the consumer's propensity to abandon the shopping cart at the transaction completion stage.Design/methodology/approachData were collected using a self‐administered survey distributed through the internet. The sample consisted of consumers who shopped online at least once during the preceding one‐year period.FindingsThe results indicate that perceived transaction inconvenience is the major predictor of shopping cart abandonment. The other predictors are perceived risk and perceived waiting time. Positive relationship was found between perceived transaction inconvenience, perceived risk and propensity to abandon the shopping cart. It was also found that propensity to abandon the shopping cart is negatively associated with the perception of waiting time.Practical implicationsThe paper provides transaction completion stage specific guidance to the managers operating in an online environment to prevent shopping cart abandonment at the transaction completion stage. Specifically, the findings suggest that marketers must pay attention to the perception of risk and transaction inconvenience; otherwise they risk losing consumers during the final stage of transaction.Originality/valueThe paper examines the unexplored area of consumer behavior at the final stages of transaction culmination and, hence, is an initial step toward filling that gap.
Consumer perceptions of bundles
Authors: Nguyen Adam , Heeler Roger M. , Buff Cheryl 
Published: May 2009

PurposeThe purpose of this paper is to test inferred bundle saving versus loss aggregation as explanations of consumer evaluations of bundles. Inferred bundle saving posits that consumer impressions of bundles are anchored in the daily economic reality that collections of goods as bundles are usually marketed at a discount to the same collection not bundled. Loss aggregation theory posits that consumers perceive an aggregation of prices as being less than the sum of its parts because they perceive prices as losses, and losses have a concave value perception; that is a small loss is perceived as large relative to its physical amount.Design/methodology/approachPrevious research has shown that inferred bundle saving is a plausible alternative to loss aggregation. This research tests the two theories against each other in three experimental studies where they make opposite predictions. A meta‐analysis of the first two studies provides added evidence.FindingsThe predictions of inferred bundle saving were supported over the predictions of the loss aggregation prediction.Research limitations/implicationsAdditional experimental studies are recommended to further test the proposed theory and its boundaries.Practical implicationsThe presentation of a bundle to consumers sends a powerful message that “here lies a bargain.” In the absence of other information, consumers will form a favorable impression of the offering just because it is a bundle (and therefore must be a good buy). If the bundle is known to be undiscounted, then consumer reaction to the bundle is negative. Firms that offer bundles should ensure that their total message is consistent with savings of cash, or add consumer value through convenience/time saving.Originality/valueThe everyday observation that consumers expect a bundle to equal a saving has been ignored in favor of more complex theories of consumer behavior in many previous studies. The study presents results that favor the simpler theory.
Pricing strategies and firm performances under alliance brand
Authors: Yan Ruiliang 
Published: May 2009

PurposeThe purpose of this paper is to provide a framework to help competitive firms find optimal pricing and brand management strategies in order to maximize their respective profits.Design/methodology/approachA game‐theoretic model is developed to determine optimal pricing and brand management strategies for competitive firms.FindingsThe study demonstrates that optimal pricing and brand management strategies exist for firms in a competitive market. The optimum marketing strategy for competitive firms to employ is the cooperative alliance pricing and brand management strategy, particularly when market competition is very intense.Research limitations/implicationsThe present study assumes that all information is known to all parties. However, information could be incomplete. It is recommended that future research explore pricing and brand management strategies under incomplete and asymmetric information settings.Practical implicationsThe paper provides a very useful model framework and pricing and brand management strategy for business managers when they are doing business in a competitive market.Originality/valueThe paper fills a conceptual and practical gap for a structured analysis of the current state of knowledge about alliance brand. It provides practical and solid advice and examples demonstrating the application of cooperative alliance pricing and brand management strategies for business managers.
Open access dissemination challenges: a case study
Authors: Young Philip 
Published: May 2009

PurposeThe purpose of this paper is to explore dissemination, broadly considered, of an open access (OA) database as part of a librarian‐faculty collaboration currently in progress.Design/methodology/approachDissemination of an online database by librarians is broadly considered, including metadata optimization for multiple access points and user notification methods.FindingsLibrarians address OA dissemination challenges by investigating search engine optimization and seeking new opportunities for dissemination on the web. Differences in library metadata formats inhibit metadata optimization and need resolution.Research limitations/implicationsThe collaboration is in progress and many of the ideas and conclusions listed have not been implemented.Practical implicationsLibraries should consider their role in scholarly publishing, develop workflows to enable it, and extend their efforts to the web.Originality/valueThis paper contributes to the scant literature on dissemination by libraries, and discusses dissemination challenges encountered by a non‐peer reviewed, dynamic scholarly resource.
Promoting open access in Germany as illustrated by a recent project at the Library of the University of Konstanz
Authors: Kersting Anja , Pappenberger Karlheinz 
Published: May 2009

PurposeWith the illustration of a best practice example for an implementation of open access in a scientific institution, the paper will be useful in fostering future open access projects.Design/methodology/approachThe paper starts with a brief overview of the existing situation of open access in Germany. The following report describes the results of a best practice example, added by the analysis of a survey on the position about open access by the scientists at the University of Konstanz.FindingsThe dissemination of the advantages of open access publishing is fundamental for the success of implementing open access in a scientific institution. For the University of Konstanz, it is shown that elementary factors of success are an intensive cooperation with the head of the university and a vigorous approach to inform scholars about open access. Also, some more conditions are essential to present a persuasive service: The Library of the University of Konstanz offers an institutional repository as an open access publication platform and hosts open journal systems for open access journals. High‐level support and consultation for open access publishing at all administrative levels is provided. The integration of the local activities into national and international initiatives and projects is pursued for example by the joint operation of the information platform open‐access.net.Originality/valueThe paper offers insights in one of the most innovative open access projects in Germany. The University of Konstanz belongs to the pioneers of the open access movement in Germany and is currently running a successful open access project.
An interactive reading environment for online scholarly journals
Authors: Kopak Rick , Chiang Chia‐Ning 
Published: May 2009

PurposeThe purpose of this paper is to provide an overview of a set of reader‐oriented tools developed as part of an open source journal production and access system.Design/methodology/approachThe paper outlines key elements of the reading tools component of Open Journal Systems (OJS). A design rationale is provided, and related to the key elements of the system. The philosophy behind the development of the reading tools is described, and relevant published research in support of the design is presented.FindingsOJS (http://pkp.sfu.ca/ojs) is a web‐based, open source editing, management, and production application designed for publication of scholarly journals online. The reading tools developed for OJS are a useful addition to the feature set of OJS, providing journal readers with a richer reading environment, promote active reading, and increase the level of critical engagement with journal article content.Practical implicationsReaders may find that the tools described, as well as the larger system of which they are a part, could be usefully adopted in their own institutional context.Originality/valueThis paper provides an introduction to the design philosophy behind a reader‐oriented set of tools that will be of interest to those engaged in online reading research, and information interaction design. It will also be of value to those interested in open access, as well as those interested in open source software development.
Recent evidence on efficiency in Southern European banking
Authors: Papadopoulos Simeon , Karagiannis Stelios 
Published: May 2009

PurposeThe purpose of this paper is to explore the issues of efficiency, economies of scale and technical change in Southern European banking.Design/methodology/approachThe flexible Fourier functional form of the stochastic cost frontier approach is used to calculate inefficiencies for a large sample of Southern European banks between 1999 and 2004. Economies of scale estimates are calculated by estimating firm‐specific cost elasticities.FindingsThe findings suggest that the largest sized banks are generally the least efficient banks and the smallest sized banks are the most efficient. The strongest economies of scale are displayed by Spanish banks, while the weakest economies of scale are reported by Greek banks. The impact of technical change in reducing bank costs (generally about 3 and 4 per cent per annum) does not appear to differ according to bank size.Research limitations/implicationsThis study does not distinguish private banks from public or mutual banks and does not account for the effect of risk on the employment of bank capital.Originality/valueThe value of this paper is to provide new and recent evidence on the very important issue of efficiency and technical change in Southern European markets.
Macroeconomic development and capital structure decisions of firms
Authors: Alufar Bokpin Godfred 
Published: May 2009

PurposeThe purpose of this study is to examine the effect of macroeconomic factors on capital structure decisions of emerging firms.Design/methodology/approachA panel data covering a period from 1990 to 2006 for 34 emerging market countries were analyzed using the seemingly unrelated regression approach to mitigate the effects of multicollinearity and to test for the stability of parameter estimates across the countries.FindingsThe results largely suggest that the effect of macroeconomic factors on capital structure varies with capital structure measurement variable in most cases. Bank credit is significant in predicting capital structure choices of firms. The findings of the research also indicate a significantly negative relationship between gross domestic product (GDP) per capita and capital structure choices. Inflation on the other hand positively influences the choice of short‐term debt over equity. Stock market development is however insignificant in predicting capital structure decisions of firms and expectations of increasing interest rate positively influences firms to substitute long‐term debt for short‐term debt over equity. Most of the control variables namely asset tangibility, return on equity, return on assets and Tobin's Q were significant predictors of corporate financing. The results of the study generally supports existing literature on the impact of investment opportunity set, profitability, and stock market development, inflation, interest rate GDP per capita and bank credit on the capital structure decisions of firms.Originality/valueThe main value of this paper is to analyze the effect of macroeconomic factors on the capital structure decisions of firms using large dataset from emerging countries.
Brand name and promotion in online shopping contexts
Authors: Park Minjung , Lennon Sharron J. 
Published: May 2009

PurposeThe objective of the paper is to examine the effect of brand name and promotion on consumers' perceived value, store image, and purchase intention.Design/methodology/approachAn experiment with a 2×2 (well known versus unknown brand name, promotion versus no promotion) between‐subjects factorial design was conducted and completed by 392 college students.FindingsBrand name had a positive effect on consumers' perceived store image and promotion positively influenced consumers' perceived value. There were positive relationships among perceived value, store image and behavioral intention.Research limitations/implicationsSince participants were primarily female college students at a Midwestern university in the USA, the results of the study cannot be generalized to the general population of college students.Practical implicationsOnline retailers should consider the importance of enhancing their brand familiarity in terms of creating positive store image. Effective sales promotions could be used as a reward for loyal consumers and to attract more new consumers.Originality/valueIn spite of prevailing sales promotions and brand names in online shopping, little research has addressed the effect of promotion and brand name on online apparel shoppers' responses. The empirical evidence of this study will contribute to the literature in online apparel retailing fields.
Power and use of context in business management
Authors: Cortada James W. 
Published: May 2009

PurposeThe purpose of this paper is to describe the role that context plays in managerial decision making. The paper aims to argue that managers increasingly need to take into account broader contexts of information in decision making. It seeks to define managerial context, how it is of use, and to provide a set of recommendations about how to integrate context into the daily work of management.Design/methodology/approachThe paper approaches the topic of context by providing a definition of the concept, examples, and description of benefits of integrating context into daily work. It concludes with a proposed methodology for doing that.FindingsThe paper finds that context is an increasingly important tool for managerial decision making, particularly the more senior an executive is or the more ambiguous an issue being addressed.Practical implicationsThe paper offers useful guidelines and approaches to the application of context into managerial work.Originality/valueThis paper is one of the first – if not original – discussions of the role of context in managerial decision making. It is an outgrowth of many of the findings of students of KM and managerial practices. It provides management with specific hands‐on advice.
Knowledge management: a factor analysis of sector effects
Authors: Moffett Sandra , McAdam Rodney 
Published: May 2009

PurposeThe purpose of this paper is to explore the effects of knowledge management (KM) on three organizational sectors.Design/methodology/approachThis paper undertakes a dual theory building/testing approach. Through the development of a multi‐factor KM model, known as the MeCTIP model, and subsequent survey instrument, empirical analysis is conducted on a number of UK organizations from engineering, technology and financial services sectors.FindingsThe results indicate that for KM implementation common issues exist for people issues across organizational sectors, while cultural and technological differences are evident.Research limitations/implicationsAs the survey population consists of UK companies only, the findings presented may not be representative of all companies, within the three identified sectors, on a global scale. Secondly, only three industrial sectors are included in the study, therefore the results cannot be applied to all organization types.Originality/valueWhile the area of KM is eclectic in nature and covers the systematic management of knowledge, of all kinds, within all levels and types of organizations there is a paucity of empirical studies focusing on key variables within the field. Such studies are needed to increase understanding and to examine the applicability of KM across a range of organizational contexts.
Successful generational change in family business
Authors: Bigliardi Barbara , Ivo Dormio Alberto 
Published: May 2009

PurposeFamily businesses (FBs) share common characteristics and face common problems, among which the generational change is recognized to be the most relevant one. During recent years, there has been a growing interest in the study of FBs. Notwithstanding, little attention has been paid to succession planning, and only few studies tried to identify which factors influence its success. The aim of this paper is to identify which factors may influence the succession process.Design/methodology/approachFirst a literature review is conducted, aiming to identify the main phases of a succession process and the factors that are relevant for its planning and management. Then, ten case studies of Italian FBs are analyzed.FindingsThe result is the development of a research framework and the identification of the factors that impact on the generational change's success. Moreover, best practices that emerge from the case studies are presented.Research limitations/implicationsThe main limitation refers to the case study based research that on one hand provides empirical evidence of theoretical assumptions and to exhaustively examine a problem to be studied, on the other, its results are not suitable to be generalized.Practical implicationsManagers of FBs may understand how to plan and manage successfully the succession process in order to survive the generational change.Originality/valueThe paper adds further elements to the long debate about the theme of succession, trying to better understand the factors of a successful succession.
The valuation of sustainable freehold property: a CRE perspective
Authors: Mansfield John R. 
Published: May 2009

PurposeIn the increasingly hostile operating environment, corporate real estate (CRE) executives are beginning to recognise the importance of sustainability within their freehold property portfolios. To assist in decision‐making, external valuations are regularly commissioned. The purpose of this paper is to examine the practical difficulties associated with incorporating sustainability criteria in the valuation methodology as valuation outcomes inform CRE decision‐making at strategic and tactical levels.Design/methodology/approachThis paper takes the form of a detailed and critical literature review.FindingsIt is widely acknowledged that sustainability has become a key driver of many business decisions. Corporate entities can achieve a considerable range of tangible and intangible benefits from sustainable real estate in their freehold portfolios. While substantial progress has been made toward understanding the dynamics of the sustainable real estate market, the valuation of such assets is rather hampered by the comparative difficulties in achieving consensus regarding the sustainable criteria and how they should be objectively assessed.Originality/valueThe paper contributes to the broader appreciation of the theoretical and practical difficulties associated with identifying and assessing appropriate sustainable criteria. Importantly, the paper highlights the need for greater understanding of the criteria in the evolving valuation methodology framework.