bluuebunny/crossref_metadata_2025_split huggingface dataset:
Foster's Lager: from local beer to global icon
Authors: White Leanne 
Published: March 2009

PurposeThis paper seeks to analyse Foster's Lager advertising since the early 1980s. In particular, it aims to focus on the Foster's Lager “I Believe” integrated marketing communications (IMC) campaign launched in 2000 and the use of “commercial nationalism”.Design/methodology/approachA close textual analysis consisting of semiotics, shot combination analysis, and content analysis is incorporated into the discussion of the Foster's Lager advertisements examined. These methodologies are helpful for deconstructing mediated representations of this iconic beer brand.FindingsNationalism and humour have both played an important part in Foster's Lager advertising campaigns. However, campaigns in more recent times have become more sophisticated and ironic. In examining a number of significant advertising campaigns for Australia's flagship beer, the transition from national to global beer brand can be documented. Since 1888 the brand name Foster's has evolved from being just one of a number of beer brands in Australia to the international flagship product of the global beverage giant, and fourth largest brewing company in the world, Foster's Group Limited.Research limitations/implicationsIn particular, the Foster's Lager “I Believe” campaign was an excellent example of the witty use of nationalism and patriotism to communicate a message.Practical implicationsExamining how the Foster's Lager brand evolved into a global brand provides lessons for marketers and educators, particularly in the effective use of commercial nationalism.Originality/valueThe paper brings a detailed analysis of the successful use of commercial nationalism.
IMC strategies in new high technology product launches
Authors: Winter Susanna , Sundqvist Sanna 
Published: March 2009

PurposeThe purpose of this paper is to provide empirical evidence on the use of IMC in new high technology product launches among companies that operate in different fields of business, yet providing similar innovation to the same market.Design/methodology/approachA qualitative case research methodology is applied. Multiple sources of evidence are gathered. These include interviews with key informants and documentary data, and IMC mini audits. Concerning the theoretical approach, the related literature in IMC, new product launch and high technology marketing is reviewed.FindingsIMC is vital to high technology marketers launching new products and services. The analyses reveal that IMC practices vary across firm size, industry type, product/service orientation, and customer orientation.Practical implicationsCompanies of different types can be on an equal footing in their integration efforts. Whether service‐ or product‐oriented companies, business‐to‐consumer or business‐to‐business marketers, companies from all backgrounds can achieve higher levels of IMC. What matters most is customer‐centricity, i.e. having a close interaction with customers and being responsive to their feedback.Originality/valueThe study contributes to the integrated marketing communications research field in several important respects. First, it focuses on IMC usage among firms in different industries. Second, it takes a genuinely refreshing view on studying IMC strategies by focusing on usage of IMC as part of new high technology product launch strategy.
Innovation and performance in SME furniture industries
Authors: Otero‐Neira Carmen , Tapio Lindman Martti , Fernández María J. 
Published: March 2009

PurposeInnovation has been traditionally considered as a generator of competitiveness, which leads to superior performance. Considering that innovation is a complex phenomenon, it is interesting to understand how innovations are linked with organisations' performance. In this sense, the purpose of this paper is to understand the conditions that make innovation profitable.Design/methodology/approachThe methodology used in the analysis is a multi‐case comparative research of low‐tech, small and medium‐sized furniture firms from Italy, Spain and Finland.FindingsThe study shows some evidence that innovation positively influences business performance. In particular, the results suggest that different performance levels are linked to the type of innovation developed.Practical implicationsThe study presents direct implications for companies aiming at improving their innovation effectiveness. First, it is recommended that firms consider the environment in which they operate; second, they should coordinate future innovation plans by considering the synergistic process among the product, market and process innovations to arrive at a combination that will yield optimal levels of performance. Additionally, the study points out the crucial role that the management style plays in developing innovation capabilities.Originality/valueThe paper offers an insight to explain why some companies are more successful at starting and developing innovation than others. The finding that a successful innovation profile is related to the performance of the company represents an interesting contribution to the management of firms.
Innovation and the city: a macromarketing approach to industry development
Authors: Briggs Maxwell James 
Published: March 2009

PurposeThe purpose of this paper is to propose and demonstrate the relevance of marketing systems, notably the process of product management and innovation, to urban development challenges.Design/methodology/approachA macromarketing perspective is adopted to construe the city as a product and begin the application of the innovation process to urban management, following the steps commonly proposed for successful innovation in product management. An example of the application of the initial new product development steps of idea generation and opportunity identification is presented.FindingsThe innovation process provides guidelines and checkpoints that enable corporations to improve the success rate of their development initiatives. Cities, like corporations, need to innovate in order to maintain their image and functionality, to provide a myriad benefits to their stakeholders and, thereby, to survive and grow. The example here shows how the preliminary NPD steps of idea generation and opportunity identification enrich the process of identifying and analysing new industry opportunities for a city.Practical implicationsBy conceptualising the city as a multifaceted product, the disciplined planning and evaluation processes pertinent to NPD success become relevant and helpful to practitioners responsible for urban planning, urban development and change.Originality/valueThe paper shows how pertinent concepts and processes from marketing can be effectively applied to urban planning and economic development initiatives.
What signifies success in e‐CRM?
Authors: Kımıloğlu Hande , Zaralı Hülya 
Published: March 2009

PurposeThis paper seeks to use the balanced scorecard approach to create a performance measurement tool for e‐CRM implementations, distinguishing the criteria which signify higher levels of success in e‐CRM for internet businesses.Design/methodology/approachA performance measurement tool assessing the success of e‐CRM implementations under the customer, internal business, innovation and learning, and financial perspectives of the balanced scorecard is constructed. A total of 72 internet businesses in Turkey were surveyed about how much their CRM implementations contributed to the improvement in various measures under these four perspectives. These businesses are categorised as those with high versus moderate levels of perceived e‐CRM success. T‐tests are conducted to find out which success criteria distinguish these two groups more significantly.FindingsCompanies with higher levels of perceived e‐CRM success claimed significantly higher levels of improvements in customer satisfaction, transaction amounts and frequency, brand image, effective database management and customer targeting, efficient business processes, technology utilisation, excellence and innovation in services, improved sales, profitability and decreased service support costs.Research limitations/implicationsThe sample size is relatively small due to the difficulty of collecting data from internet businesses on a strategic issue such as e‐CRM. Perceived e‐CRM success is assessed based on the answers of a single respondent from each business.Practical implicationsWith successful e‐CRM programs, internet businesses can experience significant levels of improvements under all the four perspectives of the balanced scorecard, including tangible measures such as financial outcomes and the less tangible indicators such as customer value, innovation, excellence, and efficiency in business processes.Originality/valueA general strategic management tool is applied to a specific process in internet businesses. Performance in e‐CRM is assessed extensively.
A marketing communications framework for small political parties in developed countries
Authors: Thrassou Alkis , Vrontis Demetris , McDonald Malcolm H.B. 
Published: March 2009

PurposeThis research aims to undertake a business theory application into the political marketing context, examine the degree and nature of its theoretical and practical compatibility, and develop a preliminary conceptual marketing communications (MCs) framework for small political parties (SPPs) in developed countries.Design/methodology/approachThe paper is conceptual and incorporates and interrelates the findings of existing business marketing research as applied to the context of political marketing. Through a comprehensive literature review, it adopts a multi‐perspective analysis and interrelation of three dimensions of existing theory: the behavioural, the contextual and the operational dimension. The paper eventually bridges the fields of political and business marketing, identifies the underlying causes of voter behaviour, and distils the critical factors of SPPs' marketing communications success.FindingsThe research identifies a number of critical factors of SPPs' marketing communications success and four principal SPPs' marketing communications findings: an increasing association between business and political marketing, an environmental context that stimulates and nurtures a symbiotic relationship between parties and voters, a predominant association of SPPs' critical factors of success with the concept of “perception management”, and the existence of a number of discrepancies regarding the application of classical marketing theory to SPPs. Based on these findings, the research finally develops a marketing communications framework for SPPs in developed countries.Research limitations/implicationsWhile the conceptual nature of the research is a methodologically viable approach to understanding the complex interrelation of the elements involved, so early in the development of a contextually new theory, it is also its main limitation. Hence, the research considers the framework produced to be preliminary and that substantial primary research is further required to test and refine the individual framework components and to provide the necessary validity to the framework in its entirety.Originality/valueThe value of the paper relates to its focus on small political parties, which are largely overlooked by existing research. Additionally, the research adds considerable value to academic knowledge on the fundamental discussion on the applicability of business marketing theory to politics, also contributing an analogous political marketing framework to the existing literature.
Quality management practices
Authors: Tawfik Mady M. 
Published: March 2009

PurposeThe purpose of this exploratory study is to survey quality management practices in two industrial sectors in the state of Kuwait. It aims to provide reliable and valid constructs for measuring quality management practices and to test the effect of type of industry and plant size on the implementation level.Design/methodology/approachA questionnaire was administered, with the help of the Kuwaiti Public Authority for Industry (PAFI), to a stratified sample of 105 Kuwaiti plants. Confirmatory factor analysis and internal consistency tests were used to verify scales validity and reliability. The two independent samples t‐test and analysis of variance (ANOVA) were utilised to investigate the statistical effects of type of industry and plant size respectively.FindingsThe results revealed four reliable and valid constructs: customer focus, total quality management (TQM) human practices, process quality resource, and quality measurements. While type of industry showed no significant effect on the level of implementation of the four quality management constructs, plant size was a determinant factor of the implementation of customer focus and process quality practices.Originality/valueThe study is the first quality management survey in Kuwait. No valid or reliable TQM scales were developed before in such rigorous methodology. The study contributes to the unresolved issue of the size effect, especially when considering plant rather than company size. The need for governmental support, especially for small plants, in quality management implementation was reinforced.
Micro‐enterprise quality
Authors: Prasad Sameer , Tata Jasmine 
Published: March 2009

PurposeIn the developing world most citizens rely on self‐employment and micro‐enterprise operations as their only source of income. Given competition from large‐scale industrial outfits, most micro‐enterprises are finding it difficult to compete in terms of quality or price. This paper aims to investigate this issue.Design/methodology/approachThe research employs case study methodology to examine how quality management could be employed in keeping such enterprises competitive.FindingsA number of general propositions are developed and potentially fruitful research areas identified.Originality/valueThe paper compares the literature with actual field observations to provide practical insights that may be of value to micro‐enterprise owners, and might indirectly help raise their standard of living.
Ranking airlines' service quality factors using a fuzzy approach: study of the Iranian society
Authors: Nejati Mehran , Nejati Mostafa , Shafaei Azadeh 
Published: March 2009

PurposeThis paper seeks to review service quality factors of the airline industry, and to rank these factors in Iranian society. It aims to introduce a fuzzy TOPSIS approach for this purpose.Design/methodology/approachThe research was conducted among graduate students of the University of Tehran, Iran. In order to meet the objectives of the study, Fuzzy TOPSIS approach was used. Required information was gathered through a questionnaire.FindingsThe results show that “Flight safety”, “Good appearance of flight crew” and “Offering highest possible quality services to customers 24 hours a day” are the most important airline service quality factors in the eyes of Iranian customers. Interestingly, “the possibility of checking flight schedule via telephone” has been selected as the least important quality factor by respondents. Research findings also announce that the majority of Iranian potential travellers prefer airplane as their transportation means. However, at the moment, they are mostly using buses as their first choice.Practical limitations/implicationsThe paper considers graduate university students as its sample society. Although university students are a group of airlines' potential customers, the paper findings might not be generalised to all groups of airline customers and further studies might be essential to see if the same ranking of service quality dimensions will be found within other groups of customers having other career backgrounds. The paper will be helpful in enabling airline industry policy makers to identify the key service quality factors in the eyes of Iranian customers.Originality/valueThe concept of ranking airline service quality factors using a Fuzzy TOPSIS is a new approach. The study is the first application of a fuzzy approach to examine and rank customer expectations of airlines' service quality.
Process embedded design of integrated management systems
Authors: Asif Muhammad , de Bruijn Erik J. , Fisscher Olaf A.M. , Searcy Cory , Steenhuis Harm‐Jan 
Published: March 2009

PurposeThe purpose of this paper is to provide a process‐based design of integrated management systems (IMS) implementation.Design/methodology/approachAn extensive survey of peer‐reviewed literature was conducted. Based on the literature review, a comprehensive methodology for the design and implementation of an IMS was developed.FindingsA critical review of the strategies employed and of difficulties encountered in IMS implementation reveals the need for a context‐ and process‐based design of IMS. At the operational level core activities are first designed from the perspective of stakeholders' requirements and then treated with operational excellence tools to strip away waste. The transformed core processes are then integrated with mainstream individual management systems to form one composite and holistic management system. The institutionalisation of IMS needs to be addressed in its design (through process embedded design) as well as at the users' level (through education and training of employees).Practical implicationsThe paper provides the process‐based strategy for IMS implementation and institutionalisation.Originality/valueThe paper should be useful for practitioners searching for a recipe to integrate management systems, for government regulatory agencies seeking to facilitate the integration of management systems, and for researchers as a future area of research.
The association of gender to firm‐customer relationship
Authors: Oly Ndubisi Nelson , Madu Christian N. 
Published: March 2009

PurposeThis paper aims to examine the association of relationship marketing variables (namely trust, commitment, communication, and conflict handling) with overall firm‐customer relationship quality between male and female customers of Malaysian banks.Design/methodology/approachData were colleted through a field survey of randomly selected bank customers in Malaysia. Hierarchical multiple regression analysis (HMRA) was employed for data analysis.FindingsThe results show that relationship marketing explains a significant amount of variance in overall firm‐customer relationship quality. Except for communication, all the independent variables are significantly associated with perceived firm‐customer relationship quality. No significant gender differences were observed.Originality/valueThe quality of firm‐customer relationship is important in customer retention and loyalty. There are efforts to understand the relationship marketing variables that drive overall relationship quality, but whether this relationship is generic or differs between males and females is unknown. The paper provides this insight.
Advancements in crossover theory
Authors: Bakker Arnold B. , Westman Mina , Hetty van Emmerik I.J. 
Published: March 2009

PurposeThe central aim of this paper is to give an overview of theory and research on the crossover of (work‐related) wellbeing from employees to their partners at home. In addition, it seeks to discuss studies on the crossover of wellbeing from employees to their colleagues in the workplace. It aims to discuss possible moderators of the crossover effect and delineate a research agenda.Design/methodology/approachThe paper takes the form of a literature review.FindingsThe review of the literature shows that strain may spillover from work to home, and consequently influence, the wellbeing of one's partner. Additionally, the paper discusses recent studies documenting that the enthusiasm for one's work may cross over to the partner as well. Furthermore, research has shown that employees influence one another in the workplace. Several conditions may facilitate such crossover, including the frequency of interactions, empathy, susceptibility to contagion, and similarity. The paper outlines a research agenda, and indicates what the gaps in the literature are.Originality/valueThe literature review reveals which advancements can be made in crossover theory. One way would be to further validate the spillover‐crossover model. This model postulates that job demands lead to work‐family conflict, which, in turn, leads to conflict with the partner (social undermining). Thus, job strain (or work engagement) first spills over from work to home, and then crosses over to the partner. This interaction sequence consequently influences the partner's wellbeing.
The crossover of work engagement between working couples
Authors: Bakker Arnold B. , Demerouti Evangelia 
Published: March 2009

PurposeThe purpose of this paper is to examine the role of empathy (empathic concern and perspective taking) in the crossover process. Specifically, it aims to test whether empathy moderates the crossover effect of women's work engagement to their men's work engagement. Additionally, it seeks to investigate the relationship between men's engagement and colleague ratings of job performance.Design/methodology/approachHypotheses were tested using a cross‐sectional design with three sources of information: 175 Dutch women and their partners working in different occupational sectors, as well as 175 colleagues of the male participants.FindingsResults of moderated structural equation modeling analyses showed that the crossover of work engagement from women to men was strongest when men were high (vs low) in perspective taking (the spontaneous tendency of a person to adopt the psychological perspective of other people). Empathic concern did not moderate the crossover effect. In addition, men's work engagement was positively related to in‐role and extra‐role performance.Practical implicationsResults suggest that work engagement is not only important for one's own, but also for one's partner's performance. This implies that companies should try to facilitate engagement.Originality/valueThe findings shed light on the crossover process, and indicate under which conditions employees are influenced by their partners and consequently change their work behavior.
Discrete emotional crossover in the workplace: the role of affect intensity
Authors: Härtel Charmine E.J. , Page Kathryn M. 
Published: March 2009

PurposeThe purpose of this paper is to provide theoretical and practical insight into the process of crossover with the proposition that affect intensity is an important explanatory mechanism of crossover.Design/methodology/approachThis paper provides an empirical and conceptual overview of the construct of crossover, and addresses key gaps in the literature by proposing a process of discrete emotional crossover. It is proposed that individual differences in affect intensity may moderate and/or explain the crossover of discrete emotions in the workplace.FindingsThis paper responds to the call of various researchers within the crossover field by putting forth a unique explanation for the occurrence of crossover. This explanation draws significantly on emotions theory and research.Originality/valueThis paper is unique in its presentation of affect intensity as a moderator of the crossover process and in its discussion of the crossover of discrete emotions such as joy and fear rather than the crossover of emotional or psychological states.