bluuebunny/crossref_metadata_2025_split huggingface dataset:
Key issues in marketing education: the marketing educators' view
Authors: Gibson‐Sweet Monica , Brennan Ross , Foy Anne , Lynch Jacqueline , Rudolph Peter 
Published: October 2010

PurposeThe purpose of this paper is to report the views of UK marketing educators about critical issues in teaching and learning of university‐level marketing education, and to compare these views with the views of other stakeholder groups.Design/methodology/approachAn online survey was administered to members of the UK Academy of Marketing; 51 completed, usable questionnaires were returned.FindingsRespondents believe that teaching international students, plagiarism and providing feedback to students are the three top‐priority issues in teaching and learning. Perhaps surprisingly, e‐learning and the use of virtual learning environments are considered to be relatively low‐priority issues.Research limitations/implicationsThe low‐response rate is a limitation of the study. The study detected some interesting similarities and differences of opinion between marketing academics and deans of business schools, between pre‐ and post‐1992 universities, and between professors/readers and those in lecturing positions. Notably, the lack of agreement between marketing educators and deans over the importance of relating research to teaching (educators allocate this greater importance) and e‐learning (deans allocate this greater importance) suggests areas for careful consideration in the development of teaching and learning policies.Originality/valueThe paper is unique in examining the views of university‐level marketing educators about teaching and learning issues. University marketing educators are an important stakeholder in the marketing education process.
The cost‐effectiveness of refurbishing Polish housing stock
Authors: Belej Miroslaw , Sims Sally 
Published: October 2010

PurposeClimatic conditions in Poland vary tremendously each year with temperatures exceeding 25°C in the summer and sub‐zero in the winter. Therefore the provision of adequate heating and cooling in residential, public and industrial buildings is essential. Poland has recently embarked on a refurbishment process known as “thermomodernisation”, which focuses on improving buildings' thermal and energy efficiency. This paper aims to present the results from a case study of refurbished apartments in Olsztyn, Poland, to determine whether this process increases market value.Design/methodology/approachThe research focuses on property in Olsztyn, Poland where residential property is typically situated in apartments within high‐rise and low‐rise buildings.FindingsThe majority of housing stock in Poland was built during the 1970s to 1990s when the thermal properties of building materials were not considered in the construction process, the thermal performance in most residential buildings is very low and heating costs unacceptably high. The results suggest both occupiers and professionals consider thermomodernisation benefits the occupiers by reducing energy and maintenance costs and improving the amenity value of a home. However, whilst both thought that property value was increased this increase was not significant.Practical implicationsThis paper provides information on the financial benefits to the occupier from “thermodernistion”, and encourages professionals to highlight these benefits when marketing property.Originality/valueNo published research has explored this issue. This paper addresses this situation.
Local housing administration models for large housing estates
Authors: Blomé Gunnar 
Published: October 2010

PurposeThe purpose of this paper is to describe and evaluate three different models of how to organise services to tenants in municipal housing companies.Design/methodology/approachThe empirical data used in this study are gathered from a detailed two‐year case study.FindingsThree different functions are identified: customer service (e.g. reporting of faults); the letting process; and caretaking (day‐to‐day activities and control over in‐ and outdoor areas). The three models for local administration differ as to which functions are decentralised to a local group and which are centralised, and are evaluated from several different perspectives. The models where more decisions are decentralised leads to better information about the local conditions, makes it easier to coordinate work in an area, creates more motivation for the staff and makes it easier to involve the tenants. The main problem with the decentralised models is moral hazard problems, e.g. that the local team create their own agenda, are pressured by certain tenants to give them advantages and that the result is lack of control and an inconsistent policy in the company.Research limitation/implicationsThe primary issue of the study is how housing companies can organise their resources in order to create an efficient local administration in large housing estates. Further research is needed to decide if the economic profitability differs between different organizational models in relation to tenants' perceived service quality.Originality/valueThe research identifies and analyses different organisation models for local administration in large housing estates more thoroughly than earlier research.
Renovate for profit: New Zealand residential case study
Authors: Fortes Raewyn , McCarthy Iona 
Published: October 2010

PurposeThe primary purpose of this paper is to test an appropriate methodology for quantifying a return to residential property homeowners who were committed to make improvements to their homes prior to placing on the market for sale.Design/methodology/approachThis is a pilot study where empirical data were collected via two survey instruments from nine homeowners within the Horowhenua/Manawatu region of New Zealand. Market values of the properties before and after home improvement were assessed using a variety of market value measures including a valuation by a registered valuer, property owner's assessment and sale price.FindingsThe findings reveal that both the registered valuations and the property owner's assessment of expected sale price was within the range ±8 per cent of the final sale price. Seven of the nine houses included in this pilot study showed a positive return on time and money invested in minor home improvements.Research limitations/implicationsLimitations relate to the dated data, small sample size and geographical spread of the sample. The time and cost required to gather home improvement activity data is another limitation.Practical implicationsPotential exists for the model developed in this paper to be replicated internationally. This paper supports the view that homeowners who are actively involved in the real estate market have an accurate assessment of the value of their own homes. Improvements increase the quality and condition of existing residential housing stocks. Minor improvements are often overlooked due to the cost of gathering data. This paper encourages further studies of minor improvement expenditure on residential property.Originality/valueThis paper adds to the body of renovation literature as the data collection was conducted at the time improvements were being made, thus reducing response errors. The inclusion of comprehensive valuation reports by registered valuers increased the reliability of market value assessments. Research in this area is useful to provide greater understanding of the benefits of minor improvement expenditure.
Forces for change in property education and research in Australia
Authors: Hefferan Michael J. , Ross Stuart 
Published: October 2010

PurposeThis paper aims to identify changes occurring within the property professions and at the same time focus on the changing structures of the tertiary education sector in Australia and how both of these will influence property/real estate education and research into the future.Design/methodology/ approachThe paper reviews a range of published international material and conference papers mostly emanating from the Pacific Rim Real Estate Society (PRRES) a formal focus for property researchers, educators and practitioners from over 15 countries. Structured interviews with leading property academics were conducted along with the authors' direct involvement with the Australian Property Institute and their National Education Board.FindingsThere is a strong demand for tertiary/property real estate education, which will continue in Australia though with a likely wider base extending beyond the traditional valuation and analysis fields. However, given the significant emerging changes in the tertiary sector in Australia, certain universities will tend to focus in such specialist areas.Research limitations/implicationsIt would appear that this is not a widely researched area outside the PRRES group. The findings, however, are sound and have important implications for education and research in this critical economic sector.Practical implicationsThe findings should help better refine the academic offer and research initiatives developed by those individual universities as they seek to establish their market niche. Whilst this paper applies particularly to the Australian context, observations regarding changing demand will be of wider interest and assistance.Originality/valueThis paper for the first time considers the changing demand for real estate / property graduate courses and demands for research in this field against the backdrop of contemporary change in the tertiary sector in Australia.
Capturing our stories and GLIFOS: rich‐media video
Authors: Kirkland Jessica , Smith Arro , Roy Loriene 
Published: October 2010

PurposeThe purpose of this paper is to discuss the use of GLIFOS Social Media Manager in the “Capturing our stories” Oral History Program of Retired/Retiring Librarians. The goal of the “Capturing our stories” project is to record the life histories and disseminate and interpret these stories as lessons for other librarians. GLIFOS Social Media is a means by which the interviews are interpreted and disseminated.Design/methodology/approachThe paper describes the “Capturing our stories” oral history program of retired/retiring librarians, GLIFOS Social Media software, and how GLIFOS is used to transcribe and add rich‐media capabilities to the “Capturing our stories” interviews.FindingsGLIFOS is a useful tool for making the videos of the “Capturing our stories” program searchable, accessible, and more meaningful to viewers. It liberates video from the visual format to enable more manipulation of the data and use of the content.Practical implicationsThe ability to search and add rich‐media capabilities to video is vital to making the vast amount of data and content in video searchable, accessible, and meaningful.Originality/valueThe paper describes a proprietary, wiki‐based software application (GLIFOS) for adding rich‐media capabilities to video.
Learning 2.0: a catalyst for library organisational change
Authors: Gross Julia , Leslie Lyn 
Published: October 2010

PurposeThe purpose of this paper is to describe “what happened” with round two of the implementation of Learning 2.0 with a large and diverse group of library staff at Edith Cowan University (ECU) Library during 2007/2008.Design/methodology/approachA previous paper reported on a study of the suitability of the 23 Things Learning 2.0 program for a small group of early adopters in the ECU Library. This follow‐up paper reports challenges that library management faced when the remaining staff were given the 23 Things Learning 2.0 program. All remaining library staff members were encouraged to undertake the program, but take‐up was not strong and only 25 per cent of staff completed the program. At the conclusion of round two of Learning 2.0, all staff were surveyed to find out reasons for completion or non‐completion, what types of technologies they needed support with, and how they wished to learn about the emerging/Web 2.0 technologies.FindingsFrom the observations and survey responses in this study it was found that while Learning 2.0 was a suitable program, some staff required extra time and a more hands‐on approach to their workplace learning.Originality/valueThe paper is unique in that it follows up on previous research at the same institution, and reveals new findings.
An approach to discover and recommend cross‐domain bridge‐keywords in document banks
Authors: Su Yu‐Min , Hsu Ping‐Yu , Pai Ning‐Yao 
Published: October 2010

PurposeThe co‐word analysis method is commonly used to cluster‐related keywords into the same keyword domain. In other words, traditional co‐word analysis cannot cluster the same keywords into more than one keyword domain, and disregards the multi‐domain property of keywords. The purpose of this paper is to propose an innovative keyword co‐citation approach called “Complete Keyword Pair (CKP) method”, which groups complete keyword sets of reference papers into clusters, and thus finds keywords belonging to more than one keyword domain, namely bridge‐keywords.Design/methodology/approachThe approach regards complete author keywords of a paper as a complete keyword set to compute the relations among keywords. Any two complete keyword sets whose corresponding papers are co‐referenced by the same paper are recorded as a CKP. A clustering method is performed with the correlation matrix computed from the frequency counts of the CKPs, for clustering the complete keyword sets. Since keywords may be involved in more than one complete keyword set, the same keywords may end up appearing in different clusters.FindingsResults of this study show that the CKP method can discover bridge‐keywords with average precision of 80 per cent in the Journal of the Association for Computing Machinery citation bank during 2000‐2006 when compared against the benchmark of Association for Computing Machinery Computing Classification System.Originality/valueTraditional co‐word analysis focuses on co‐occurrence of keywords, and therefore, cannot cluster the same keywords into more than one keyword domain. The CKP approach considers complete author keyword sets of reference papers to discover bridge‐keywords. Therefore, the keyword recommendation system based on CKP can recommend keywords across multiple keyword domains via the bridge‐keywords.
The impact of internet use on teaching, learning and research activities in Nigerian universities
Authors: Nwezeh Chinwe M.T. 
Published: October 2010

PurposeThe purpose of this paper is to assess the impact of internet resources and the evaluation of their usefulness on teaching, learning and research in Nigerian universities with particular emphasis on Obafemi Awolowo University (OAU), Ile‐Ife, Osun State, Nigeria.Design/methodology/approachThe paper is based on a descriptive survey using questionnaires for data collection. The respondents constitute students (750) and academic staff (115) from OAU. Descriptive statistics (frequency counts and percentages) were used to analyze the data.FindingsThe results from the paper reveal that a majority of the surveyed academic staff and the students found the internet to be very useful. Internet resources mostly used by both groups were e‐mail and the world wide web (WWW). Search interfaces were used for looking for research information. It was discovered that the users were not given adequate user education to enable them make use of the internet resources available.Originality/valueThat the internet is widely used is not a surprise, but the paper points to the fact that more conscious efforts must be made in the introduction of user education and information literacy programmes, as well as in staff training on information and communication technology resources in the library.
Investigation of MARC use in Iranian academic libraries
Authors: Ghaebi Amir , Shamsbod Mahmood , Karimi‐Mansoorabad Elham 
Published: October 2010

PurposeThe purpose of this paper is to investigate the usability of machine‐readable cataloging (MARC) in the academic libraries located in Tehran, Iran.Design/methodology/approachA quantitative methodology was adopted. The data are based on a survey conducted with a researcher‐made questionnaire to measure the views of Iranian academic librarians about MARC. In total, 45 librarians who have at least one year experience in cataloging and classification and know MARC were the sample of this study. Statistical analysis (descriptive and inferential) was applied using Excel and SPSS software to analyze the data.FindingsThe results showed over 72 per cent of catalogers in Tehran academic libraries claimed that they know MARC and 50 per cent of them claimed that they used it. Based upon the librarians' views the most important advantages of MARC are: making uniform subject headings, union catalogue and uniform authority names, exchange information with other libraries, exchange bibliographic information with different languages. Also according to the in catalogers the most important problems of MARC in general are: unchangeable format, detailed format, and not paying attention to needs of end‐users, different coding system in the country, problem of library software in using MARC, and using different MARC formats.Originality/valueThe paper's findings may help improve our understanding about MARC. The survey results could be used for enhancing the level of MARC application in academic libraries, not only in Iran but also elsewhere.
The integration system for librarians' bibliomining
Authors: Shieh Jiann‐Cherng 
Published: October 2010

PurposeFor library service, bibliomining is concisely defined as the data mining techniques used to extract patterns of behavior‐based artifacts from library systems. The bibliomining process includes identifying topics, creating a data warehouse, refining data, exploring data and evaluating results. The cases of practical implementations and applications in different areas have proved that the properly enough and consolidated data warehouse is the critical promise to successful data mining applications. However, the data warehouse creation in the processing of various data sources obviously hampers librarians to apply bibliomining to improve their services and operations. Moreover, most market data mining tools are even more complex for librarians to adopt bibliomining. The purpose of this paper is to propose a practical application model for librarian bibliomining, then develop its corresponding data processing prototype system to guarantee the success of applying data mining in libraries.Design/methodology/approachThe rapid prototyping software development method was applied to design a prototype bibliomining system. In order to evaluate the effectiveness of the system, there was a comparison experiment of accomplishing an assigned task for 15 librarians.FindingsWith the results of system usability scale (SUS) comparison and turn‐around time analysis, it was established that the proposed model and the developed prototype system can really help librarians handle bibliomining applications better.Originality/valueThe proposed novel application bibliomining model and its developed integration system are proved to be effective and efficient in bibliomining by the task‐oriented experiment and SUS to 15 librarians. Comparing turn‐around time to accomplish the assigned task, about 35 per cent in terms of time was saved. Librarians really require an appropriate integration tool to assist them in successful bibliomining applications.
End‐user training on the utilization of electronic information sources in fisheries sciences institutions in South India
Authors: Sujatha H.R. , Shivananda Murthy H. 
Published: October 2010

PurposeThe purpose of this paper is to investigate the use of electronic information sources (EIS) and the need for end‐user training in the Fisheries Sciences institutions of South India.Design/methodology/approachThis paper was conducted using a questionnaire‐based survey method along with the observations and informal interviews among the users of the seven Fisheries Sciences institutions of South India. The response rate received was 79 per cent. The sample respondents chosen for the study consists of 183 teachers/scientists, 71 research scholars and 81 postgraduate students. The data collected were tabulated and analyzed by using SPSS statistical software. The analysis of data covers the computer literacy level, use of different electronic sources, and frequency of its use, and the areas of training needed by the users of Fisheries Sciences institutions.FindingsIt is observed that the respondent's perceived ability to use the computer is quite high and that there is significant use of EIS mainly for research purposes. Though the majority felt that their level of computer literacy was average or above average, they expressed a need for training in the use of the EIS. The respondents preferred workshops, hands‐on training, on‐screen presentations and the need‐based support to self‐help guides/hand‐outs and training by central/state government.Originality/valueThe findings of the paper have provided useful insights for the library management to take appropriate steps and plan strategies in a systematic manner so as to enable the users to achieve a higher skill which in turn would facilitate the better provision and utilization of the EIS. The paper can also be of use for other subject areas.
Managers' and auditors' perceptions of intellectual capital reporting
Authors: Ahmed Atef , Hussainey Khaled 
Published: October 2010

PurposeThis paper aims to explore managers' and auditors' perceptions of intellectual capital (IC) measurement and reporting in Egyptian companies.Design/methodology/approachThe paper draws on a questionnaire survey sent to managers and external auditors who were asked to provide their opinion about IC measurement and reporting for companies listed on the Egyptian Stock Exchange.FindingsThe paper finds significant differences between respondents' rates on IC indicators. These differences are due to different industry sectors involved in our sample. Further, it finds that Egyptian listed firms neither measure nor report IC indicators in their annual reports. In addition, it finds that auditors' responsibilities on IC reporting are ambiguous. Finally, the paper finds that work experience is the main determinant of managers' perceptions of IC indicators, while professional education is the main determinant of external auditors' perceptions of IC indicators.Originality/valuePrior research on IC used the content analysis approach to measure levels of IC disclosure in annual reports. This paper adds to the existing literature by using the results of a survey questionnaire distributed to managers working in (and auditors specialised in) Egyptian companies to explore their perceptions on IC measurement and reporting. Since prior research has focused on developed economies, we strongly believe that this paper contributes to the existing literature, as we are the first to examine this issue in Egypt as an example of a developing economy.