bluuebunny/crossref_metadata_2025_split huggingface dataset:
Loyalty's influence on satisfaction in cross‐cultural settings
Authors: Allen Broyles S. 
Published: October 2009

PurposeThe purpose of this paper is to examine the influence of customer loyalty on the predictive relationship between the meets expectations and affective feeling state customer satisfaction constructs and customers' future (re)purchase behavior.Design/methodology/approachNew measures were developed for the attitudinal and behavioral aspects of customer loyalty, while extant measures were used for the satisfaction constructs and future (re)purchase behavior, leading to a survey that was administered to US and Chinese samples. The data were analyzed using structural equation modeling for testing hypotheses developed from extant literature.FindingsThe study found that attitudinal loyalty and behavioral loyalty are two distinct constructs with both US and Chinese samples, and that the influence of the two loyalty constructs on the predictive paths between meets expectations and affective feeling state and future (re)purchase intent vary by product category and culture.Research limitations/implicationsOnly two brands were employed, and the survey was completed with university students instead of a broader range of age and socio‐economic groups.Practical implicationsThis study builds on extant customer satisfaction and loyalty knowledge in order to further the empirical cross‐cultural understanding of whether standardized or localized marketing strategies are more suitable across cultures.Originality/valueThis study is a benchmark comparative cross‐cultural study of the influence of customer loyalty on customer satisfaction and future (re)purchase intent in a cross‐cultural setting.
New product development: an overlooked but critical course
Authors: Lantos Geoffrey P. , Brady Donald L. , McCaskey Patrick H. 
Published: October 2009

PurposeThis paper aims to examine the felt need for new products in organizations, the nature of the new product development (NPD) discipline, and the usefulness of NPD education, in order to show the importance of the paper's analysis of the dearth of NPD courses in AACSB‐accredited schools. It seeks to offer suggested changes for both academics and practitioners.Design/methodology/approachA content analysis of AACSB‐accredited institutions' online catalogs determined a scarcity of NPD courses. Z‐tests and t‐tests revealed some differences among the types of schools offering NPD courses.FindingsThere is a scarcity of NPD courses, with only 9 percent of schools offering one. Regarding the likelihood of offering a NPD course, no differences were found between public and private schools or between doctoral‐ and non‐doctoral‐granting schools. Comparing schools offering and not offering a NPD course, no difference was discovered in the number of marketing courses available, number of marketing electives available, and number of full‐time marketing faculty.Research limitations/implicationsAnalysis was based on catalog titles and course descriptions; specific course content was not ascertained. Hence, courses including significant NPD content might remain unidentified. This descriptive research only speculates on reasons for the paucity of NPD courses. Additional research should determine influences on educators to offer a NPD course and identify specific actions to increase the adoption of NPD courses. A number of recommendations for overcoming impediments to instituting NPD courses are offered.Originality/valueThis is the first study to empirically verify the low availability of NPD courses and to recommend rectifying courses of action for both academics and NPD practitioners.
Brand credibility in cause‐related marketing: the moderating role of consumer values
Authors: Bigné‐Alcañiz Enrique , Currás‐Pérez Rafael , Sánchez‐García Isabel 
Published: October 2009

PurposeThe main purpose of this paper is to analyse the moderating effect of consumer altruistic values upon two drivers of brand credibility in cause‐related marketing (CrM): cause‐brand fit and consumer attribution of altruistic brand motivations.Design/methodology/approachThis is a quantitative study. Data have been collected through personal interviews at households using the random route sampling technique. The sample is formed by consumers of insurance and personal hygiene products, using different brand‐social cause combinations. Data have been analysed through structural equation modelling and multigroup analysis to test the moderation hypotheses.FindingsFindings show that altruistic consumers use mainly altruistic attribution to form their judgement on brand credibility in CrM messages, whereas non altruistic consumers base their assessment on cause‐brand fit.Research limitations/implicationsReal brands have been used in the empirical study and thus further research should replicate the study with fictional brands in order to avoid the effect of consumer prior information.Practical implicationsThe findings have relevant implications for CrM campaign managers in helping them to understand how to increase brand credibility in CrM messages. They should emphasize altruistic motivations if their target comprises more altruists or brand‐cause fit if non‐altruists outweigh.Originality/valueThis study contributes to the literature by making explicit the moderating role of altruistic values on two antecedents of brand credibility (cause‐brand fit and altruistic attributions) in a CrM campaign.
Designing and evaluating an online role play in conflict management
Authors: Hrastinski Stefan , Watson Jason 
Published: October 2009

PurposeThis paper aims to identify, through a literature review, key issues regarding how online role plays can be designed and to apply them when designing a role play on conflict management.Design/methodology/approachBy drawing on the key issues identified in the literature review, a role play on conflict management was designed and evaluated. Data were collected by developing a survey that focused on perceived learning, participation and satisfaction.FindingsOverall, a majority of the students felt that they learned and participated in the role play. The most positive finding was that the students were satisfied with their role play experience.Research limitations/implicationsResearchers are urged to further develop the dimensions and measures of online role play success. The measures that were developed for evaluating perceived learning, participation and satisfaction with role plays can be further developed and tested. It is suggested that the effects on learning need to be further explored.Practical implicationsIt is suggested that teachers take the identified key issues of online role play design into account. An important challenge seems to be to encourage students to reflect and do additional reading and research in relation with online role plays.Originality/valueOnline collaboration is commonly argued as beneficial from an e‐learning perspective. However, a challenge for research and practice is to learn how collaborative e‐learning activities may be developed. This paper contributes by focusing on how online role plays can be designed and evaluated.
Using alternate reality games to support first year induction with ELGG
Authors: Piatt Katie 
Published: October 2009

PurposeThis paper aims to describe a pilot project investigating the use of alternate reality game/treasure‐hunt formats to provide an alternative to existing mechanisms for introducing new students to university information and services.Design/methodology/approachAn alternate reality game was designed to be played online and offline, which aimed to be fun, intriguing and engaging through task design and storyline. The university's social network was used as a platform for players to support one another in solving each task as well as for fictional characters in the story to interact with the players.FindingsLogistical problems are identified with the campus environment, and successes are highlighted where tasks were particularly effective or enjoyable. The game format also provided students with something special to “feel part of” and to provide a break from their formal course.Practical implicationsIt was found that the game format did not appeal to all students, but was very effective for those that liked it.Originality/valueThe author believes the alternate reality game/treasure‐hunt format can provide an interesting alternative to existing mechanisms for introducing students to certain types of information or services.
Researching the research process
Authors: Medeiros Norm 
Published: October 2009

PurposeThis paper seeks to describe undergraduate research habits, as identified through a study at Saint Mary's College of California.Design/methodology/approachThe paper focuses on Summon, a new federated search tool produced by Serials Solutions.FindingsThe paper suggests that use of library‐supplied databases may be increasing due to the ubiquity of full‐text, and the ease with which it can be associated with online indexes.Originality/valueThe paper describes opposition to the Google Books settlement.
Library in the clouds
Authors: Fox Robert 
Published: October 2009

PurposeThis paper aims to examine the issue of cloud computing and how it relates to digital library service provisioning.Design/methodology/approachThe paper adopts a viewpoint approach.FindingsThe paper is exploratory, and looks at the pros and cons of cloud computing for digital libraries.Practical implicationsThe subject of cloud computing has been a hot topic for the past year or so. There are many implications regarding this for service provisioning for libraries. Several issues involving cloud computing are explored, and the advantages and disadvantages concerning this technology need to be seriously considered by digital library technology professionals.Originality/valueThe paper explores the issue of cloud computing technology, its relation to current internet business practices and the implications for providing library services over the next five years.
Providing online access to oral histories: a case study
Authors: Daniels Caroline 
Published: October 2009

PurposeThe purpose of this paper is to provide a practical example of a process repositories may follow in making oral history interviews available online.Design/methodology/approachThe paper examines the decisions that must be made in the course of making analog audio available online. Legal, ethical and technical decisions are examined and evaluated in the context of one repository's experience. Issues such as copyright, privacy and defamation are examined, as are technical issues around analog audio capture and access. Different options for presenting the oral histories to the public are evaluated in light of ease of production and access.FindingsThe paper finds it is possible to provide easy‐to‐use online access to oral histories even in the absence of a large budget and programming staff to create cutting‐edge tools.Practical implicationsMany more repositories could be making their oral histories available online. There are many decisions to be made along the way, but individual repositories should not be afraid to make these decisions in their own context. While much of the literature available heretofore has focused on offerings of highly resourced repositories that are able to create “one‐off” databases, off‐the‐shelf applications such as CONTENTdm do a fine job of providing access to these materials.Originality/valueThe paper speaks to repositories looking for a practical model they can follow for making interviews available online. Rather than presenting a new technical approach, it demonstrates how existing and widespread technologies can be used for this purpose. It is aimed particularly at institutions with relatively fewer technological resources.
Usability analysis for redesign of a Caribbean academic library web site: a case study
Authors: Rogers Richard , Preston Hugh 
Published: October 2009

PurposeThis paper seeks to present a usability evaluation of the web site of the Main Library of the St Augustine Campus of the University of the West Indies (UWI) to get users and site visitors to identify the major strengths and weaknesses of the site and to incorporate the results and participant feedback into a redesign that reflects users' intuitions rather than those of the site developers and librarians.Design/methodology/approachA combination of experimental and respondent research strategies was used to evaluate usability. These included survey questionnaires, focus groups, formal usability testing and card sort. In addition, both usability heuristics and ISO guidelines were used to assess effectiveness, learnability, usefulness and user satisfaction. Respondent strategies used a sample size of 529 participants for the self‐completion questionnaires and 16 participants in the focus group sessions. Experimental strategies combined observation of 21 individual participants and three groups of participants in the usability tests. In the card sort protocol nine individual participants and three groups of participants were observed.FindingsThe findings identified challenges in the site's information architecture (labelling and organisation) and in the interface design.Research limitations/implicationsMore ethnographic approaches are needed to elicit distinctive Caribbean user behaviours.Practical implicationsThe study concludes that similar usability evaluations should be undertaken at the other UWI campus library web sites and that usability training should be incorporated into the culture of the library organisation. Critical next steps for the web designer are also suggested.Originality/valueThe paper presents issues of organisational change and the impact of technology on the relationship between systems and user services librarians.
Giving voice to the past: digitizing oral history
Authors: Weatherford Stevens Kimberly , Latham Bethany 
Published: October 2009

PurposeThe purpose of this paper is to describe the processes and procedures utilized by Jacksonville State University's Houston Cole Library to digitize an oral history collection and provide access to it through the Library's catalog, web presence, and the state‐wide digital repository initiative, Alabama Mosaic (see www.alabamamosaic.org).Design/methodology/approachThe paper is based on the Library's experiences in acquiring, digitizing, creating metadata for and making accessible a collection of oral histories.FindingsThe paper describes the obstacles overcome, issues encountered, procedures established, and ramifications of the project.Practical implicationsMany institutions are currently digitizing unique collections as part of repository initiatives, both institutional and collaborative. Effective practices and guidelines must be developed in order to streamline the process and provide the most complete access to these unique collections. The paper provides a practical model to address these issues.Originality/valueThe paper provides common practices for the digitization, creation of metadata, and provision of access for unique oral history collections; it also provides insights into issues that can arise and how best to address them.
Using learning environments as a metaphor for educational change
Authors: Weller Martin 
Published: October 2009

PurposeThe purpose of this paper is to show that the online learning environment can be seen as the means by which higher education can explore the challenges and opportunities raised by online and digital society.Design/methodology/approachThe paper argues that the online learning environment can be seen as a metaphor for how universities respond to the requirements and challenges of the digital age. Current learning management systems (LMSs) are examined, and compared with the values found in web 2.0 and social media. Current thinking on pedagogy for online learning is then examined. The SocialLearn project at the Open University in the UK is then explained, which seeks to create a disaggregated, decentralised, social system for learners.FindingsThe conclusion from the analysis is that there is a conflict between the centralised learning management system (LMS) and the requirements of online pedagogy. The traditional LMS can be seen as embodying the wrong metaphor, that of the traditional classroom. The paper concludes by arguing that such learning environments will be more useful to higher education in coming to understand its response to many of the changes being seen in society, which are facilitated by the new technologies.Originality/valueThe paper provides a framework for considering LMSs and their relation to universities and pedagogy, and an argument for the promotion of more decentralised systems.
Creating an innovation‐oriented technology strategy
Authors: Wilson Scott , Velayutham Kamala 
Published: October 2009

PurposeThe purpose of this paper is to explore technology strategies and policies in the areas of standards, repositioning of technology, and service‐oriented architecture that focus on enabling innovation while retaining coherence and viability.Design/methodology/approachThe paper uses the concepts of shearing layers and Personal Learning Environments to define appropriate boundaries between individual, departmental, institutional, national, and global network control.FindingsEducation systems today can be characterised as a recursive metasystem of separate systems. Each system uses innovation as part of strategic planning to try to realise its potential and release its latency. However, these strategic activities generate friction with the metasystem, which puts the brakes on innovation in its subsystems. The architectural concepts of shearing layers and flexible couplings provide a model for reducing this friction. One way of enabling shearing layers in educational technology is to offer polymodal access to services.Research limitations/implicationsIn managing technology, institutions should actively consider relocating functions to other layers of the education system, including technologies owned by individual learners and teachers. They should think of technology in terms of supporting flexible shearing layers between rapidly changing organisational structures. The concept of polymodal access should be used when looking to deploy services at any level of the organisation. Critical cross‐cutting issues of privacy, identity, and business intelligence need to be designed into the institutional and departmental service infrastructure. Institutions should develop innovation‐oriented technology policies. At the department or course level, policies should also reflect the position of the organisation with regard to the equitable experience of education.Originality/valueThe approach outlined demonstrates that institutions have the capacity to reinvent their technology strategies and policies in such a way as to unlock innovation at the departmental and personal level, without creating a crisis in IT service management. On the other hand, it also shows that the PLE perspective needs to be balanced with a broader view of student disposition and institutional goals to become recognised as part of the institutional technology strategy and policies.
An agile approach to managing open educational resources
Authors: Masson Patrick , Udas Ken 
Published: October 2009

PurposeThe purpose of this paper is to show that pointing to patterns of change in the adoption and institutionalization of educational resources, the appropriateness of traditional heavy and front‐loaded planning and management regimes is challenged in favor of alternative Agile Methods.Design/methodology/approachStarting from the simple observation that the original introduction of Course Management Systems to support online learning was ad hoc and evolutionary, rather than planned at an enterprise level, the paper points to the conflict between, and offers a solution for, open and decentralized resources and traditional teaching, learning, support, and management. By developing a logic to decentralization, a number of managerial strategies to improve agility are provided that address the changing nature of the university from one fundamentally designed to control, to one positioned to influence and adapt under the assumptions of change.FindingsIt is found that many components of the university including teaching, learning content, learning design, content development and management, and core infrastructure are shifting from centralized to decentralized models, while current management and governance practices remain centralized resulting in lagging development and increased risk.Originality/valueThe connections made here open a dialog for challenging and changing traditional management and decision‐making approaches within the organization, to better account for the environment that decentralized systems create.
Ownership structure, corporate governance and capital structure decisions of firms
Authors: Bokpin Godfred A. , Arko Anastacia C. 
Published: October 2009

PurposeThe purpose of this paper is to examine the effect of ownership structure and corporate governance on capital structure decisions of firms on the Ghana Stock Exchange (GSE).Design/methodology/approachTo analyze the impact of ownership structure and corporate governance on firms' financing decisions, unbalanced panel data covering a period from 2002 to 2007 is employed using the seemingly unrelated regression approach to mitigate the effects of multicollinearity among the regressors.FindingsThe regression results reveal that managerial shareholding significantly positively influences the choice of long‐term debt over equity. Among the corporate governance variables, board size is found to be positively and statistically significantly related to capital structure choices. Firm level factors such as volatility in earnings, asset tangibility, dividend payout ratio and profitability are significant determinants of corporate capital structure decisions on the GSE. The findings are largely consistent with theories of capital structure decisions observed in the literature.Originality/valueThe main value of this paper is to provide a comprehensive understanding of the impact of forms of ownership and other governance practices on capital structure decisions of firms from an emerging market perspective.
Market volatility across countries – evidence from international markets
Authors: Mollah Sabur , Mobarek Asma 
Published: October 2009

PurposeThe purpose of this paper is to investigate the time‐varying risk return relationship and the persistence of shocks to volatility within GARCH framework both in developed and emerging markets.Design/methodology/approachThis paper uses nonlinear ARCH and GARCH‐family models for testing the volatility both in developed and emerging markets.FindingsThe findings of the paper suggest that there is a long‐term persistence shock in emerging markets compared to developed markets.Research limitations/implicationsThe data set used for the developed and emerging markets is not consistent in terms of sample period. However, this paper explores the venues for further research on the global diversification.Practical implicationsThe implication of volatility measurement is vital in determining the cost of capital for investment and portfolio management, option pricing and for market regulations.Originality/valueThe unique features of the paper include large sample size with updated data set that reveals the nature of world economy and empirical evidence on volatility testing that reports the risk return characteristics of both developed and emerging markets.