bluuebunny/crossref_metadata_2025_split huggingface dataset:
Consumer responses to brand extensions: a comprehensive model
Authors: Martínez Eva , Pina José M. 
Published: July 2010

PurposeThis paper aims to understand the reciprocal spill‐over effects of brand extensions by testing a comprehensive model that gathers both the brand extension evaluation process and the later influence on brand image.Design/methodology/approachData were obtained from 699 face‐to‐face interviews conducted in Spain. Structural equation modelling was used to test the proposed hypotheses.FindingsThe results indicate that brand extensions have feedback effects on brand image depending on the attitude toward the new product and perceived image fit. Consumer attitude depends, in turn, on initial brand associations, perceived category fit, perceived image fit and consumer innovativeness. Brand familiarity also shows indirect effects.Research limitations/implicationsThe model should be tested with extensions of the same (line extensions) or different categories. It is also necessary to analyse non‐fictitious products, and to take different moderating effects into account.Practical implicationsThe results suggest how to protect the brand image from unsuitable extension strategies. The paper shows what kind of perceived fit is more important for consumers as well as the direct and indirect role of several variables.Originality/valueThe paper extends previous research by proposing a complete framework that considers the factors that influence either the attitude to the extension or the attitude to the extended brand.
REFolution: reference service in a constantly changing world, Tulane University, New Orleans, LA, Tuesday and Wednesday, April 13‐14, 2010
Authors: Englert Tracy 
Published: July 2010

PurposeThe purpose of this paper is to provide a case study of the selection process used to select the ReSearcher Suite, and its implementation including an outline of why and how the suite was implemented at the Library in the Institute of Technology in Tallaght.Design/methodology/approachCase study – single site.FindingsThe Simon Frasier University (SFU) hosted ReSearcher Suite (with support) provides an open source solution for open URL linking integrated with inter‐library loan submission, federated searching, knowledge base, coverage data, and A‐Z listings for journals and databases. While it does not have the full integration with the library management system that a vendor supplied product would, the functionality is strong enough on the user end to offer a viable alternative.Practical implicationsProvides a start point for similar projects.Originality/valueThe site studied is an international customer for SFU, while the suite is still in beta. The option to have open source software hosted by the developing institution is of interest.
The dangers of internationalization and “one‐size‐fits‐all” in public sector management
Authors: Ohemeng Frank 
Published: July 2010

PurposeThe purpose of this paper is to develop a theoretical framework to explain the failure in public management of wholesale policy transfer from well developed to developing economies.Design/methodology/approachThe paper relies extensively on organizational surveys and specialized interviews in both jurisdictions, as well as on a review of government (primary) and other institutional documents. It is qualitative in nature.FindingsThe paper reveals that the context in which public sector reform policies are implemented matters. In short, the environment (with structural and contextual variables) is an essential element in the success of policies. It highlights important factors such as culture, institutional dynamism, the role of the external actors, etc. as issues that must be carefully looked at in the development and implementation of reform policies.Research limitations/implicationsThe number of cases needs to be expanded to further confirm the results. Furthermore, before it is possible to generalize about the theory's applicability, it is necessary to test the theoretical framework by examining the issue of policy transfer among developing countries.Practical implicationsThe findings point to the need for theorists, policy makers, and policy implementers to be open‐minded as they attempt to develop and implement policies for public sector reforms in different circumstances. They thus emphasize the need to adapt reforms to a particular environment rather than pursuing a one‐size‐fits‐all approach. The paper thus argues that the most appropriate management strategies for reforms must be cognizant of local environmental conditions so as to tailor policies that fit the environment.Originality/valueThe paper contributes to both theory and practice by participating in the discussion on what must be considered administrative reforms. The paper will be of interest to those searching for ways to enhance the efficiency and effectiveness of public sector organizations through reforms and, in particular, of performance management, as well as to stakeholders interested in well‐functioning public sector organizations.
Defining and measuring productivity in the public sector: managerial perceptions
Authors: Linna Paula , Pekkola Sanna , Ukko Juhani , Melkas Helinä 
Published: July 2010

PurposeThe paper aims to identify what productivity means in the public sector, how it is measured and how it should be measured and improved, according to municipal authorities in managerial positions.Design/methodology/approachThe approach is both theoretical and empirical. The first part is a literature review of research concerning public sector productivity. The second part presents findings of empirical research that is based on interviews and workshops with municipal authorities representing: special healthcare services; basic healthcare and social services; and educational services. The research has been carried out in the Päijät‐Häme region, Finland.FindingsAccording to the results, there is a certain mismatch between perceptions concerning productivity and the potential that lies in this concept as a functional tool in the public sector's development efforts. Public sector productivity cannot be developed and discussed without taking into consideration the issue of effectiveness.Research limitations/implicationsDeeper common understanding concerning productivity and effectiveness and their measurement is likely to facilitate municipal decision making and service processes in individual workplaces as well as within and among different spheres of authority – and thus facilitate mutual learning.Originality/valueThe paper contributes to development and application of productivity and effectiveness thinking in the public sector. It is linked to service excellence, performance measurement and management systems, creativity in process delivery and deployment of improvement techniques in the public sector. It is of interest both to researchers and to practitioners.
Managing diversity: does it matter to municipal governments?
Authors: Hur Yongbeom , Strickland Ruth Ann , Stefanovic Dragan 
Published: July 2010

PurposeThis paper seeks to investigate how seriously diversity issues are considered by municipal governments in North Carolina and to identify specific diversity management practices (DMPs) that are adopted more often by municipalities. It also aims to examine whether the adoption levels of DMPs are influenced by demographic and economic factors and the various backgrounds of city managers.Design/methodology/approachData about adopted DMPs and city managers' backgrounds were collected by surveying all municipalities in North Carolina with populations of at least 5,000 (response rate: 50 percent). An index was constructed to determine the adoption level of DMPs, and the cities were divided into four groups, based on their index scores (i.e. DMP scores). Analysis of variance and correlations were used to test the relationship between a number of factors and the index score.FindingsA number of DMPs were identified as being more popular among municipalities that took diversity and its related issues more seriously, and other DMPs as being less popular among cities that did not pay particular attention to diversity. It was also found that the adoption level of DMPs was significantly affected by population size, the heterogeneity of population, urbanization level, and city manager's age.Practical implicationsThe DMPs that were found suitable for each one of the four groups of cities can be used as a guide when cities in a particular group want to adopt more DMPs to support and encourage diversity at work. According to the findings, cities need to be more proactive in managing diversity by introducing appropriate DMPs when their demographics are changing substantially.Originality/valueThis is one of the first studies to identify the more popular DMPs among municipalities with different attention levels toward diversity and its related issues. The study also contributes to the construction of a comprehensive diversity management model that explains how cities respond to changing demographics.
Regeneration of 3D body scan data using semi‐implicit particle‐based method
Authors: Hwan Sul In , Jin Kang Tae 
Published: July 2010

PurposeThe purpose of this paper is to find automatic post‐processing scheme to give textures and motion data to three dimensional (3D) body scan data.Design/methodology/approachSemi‐implicit particle‐based method was applied to post‐processing of 3D body scan data. The template avatar mesh was draped onto the target scan data and the texture/motion data were transferred to regenerated body. Automatic body feature detection was used to correlate the template body with the target body.FindingsUsing semi‐implicit particle method, there are advantages in both computational stability and accuracy. The calculation is done in a few minutes and even data with many holes could be used.Originality/valueThere are several researches for body feature detection and scan body regeneration but this paper aims for fully automatic method which needs no human intervention. The semi‐implicit particle method, which is popularly used for cloth simulation, is applied to body data regeneration. The conventional 3D body scan data, which had no colors and motions can be given textures and motions with this approach. And even the face can be freely interchanged with the use of external face generation software.
Warp tension distribution over the warp width and its effect on crimp distribution in woven fabrics
Authors: Ozkan Gulcan , Eren Recep 
Published: July 2010

PurposeThe purpose of this paper is to investigate warp and weft crimp distribution over the fabric width and how it is influenced by warp tension distribution over the warp width.Design/methodology/approachAn experimental design in this research includes air jet loom, tension sensor, inductive sensor and personal computer.FindingsIt is found that warp crimp in the fabric on the loom is higher in the edge zones than the middle of the fabric and warp crimp in the middle is higher than warp crimp in edge zones of the grey fabric. Weft crimp in the edge zones is higher than in the middle of the grey fabric. The reason behind warp tension and warp and weft crimp variations over fabric width is that weft yarn slips towards inside fabric at selvedges and gets relaxed during beat up.Originality/valueIt is proved that reducing weft yarn slip and therefore weft yarn relaxation during beat up will reduce warp tension and warp and weft crimp variations and improve the uniformity of fabric properties over the fabric width.
Classification of body shape characteristics of women's torsos using angles
Authors: Lee Wookyung , Imaoka Haruki 
Published: July 2010

PurposeThe purpose of this paper is to classify body shapes using angular defects instead of sizes.Design/methodology/approachA large amount of dimensional data from a national anthropometry survey was analysed, and a basic pattern and its polyhedron were also used to create a three‐dimensional body shape from three body sizes. Using this method, the sizes were converted into nine angular defects.FindingsThe authors could define the factors explaining body shape characteristics and classify the body shapes into four groups. The four groups could be characterised by two pattern making difficulties of the upper and lower parts of the body as well as by two proportions, of waist girth to bust girth and bust girth to back length. Furthermore, depending on the age, the authors could understand body shape by the angle made.Originality/valueUsing a polyhedron model, the angles could be calculated using an enormous existing data set of sizes. An angular defect serves as an index to indicate the degree of difficulty for developing a flat pattern. If an angular defect of the bust is large, it is difficult to make a paper pattern of a bust dart. On the other hand, if an angular defect of the waist is large, it is easy to make a paper pattern of a waist dart. Thus, each body shape could be simultaneously characterized by two difficulty indices and two proportions of sizes.
Passionate rationalism: the role of emotion in decision making
Authors: Lakomski Gabriele , Evers Colin W. 
Published: July 2010

PurposeThe purpose of this paper is to argue that emotion has a central role to play in rational decision making based on recent research in the neuroanatomy of emotion. As a result, traditional rational decision‐making theories, including Herbert Simon's modified model of satisficing that sharply demarcates emotions and values from rationality and rational decision making, need substantial revision. The paper concludes by outlining some central features of a theory of emotional decisions that is biologically more realistic than the traditional rationalist‐cognitive model.Design/methodology/approachThe paper employs contemporary scientific as well as traditional philosophical criteria in its argumentation. Methodologically, it can be described as an example of applying naturalistic philosophy to a central issue of human thought and experience, and how humans are able to value things at all on the basis of their neuroanatomy.FindingsThe paper presents some initial features of a new theory of emotional decisions that is biologically more realistic than the traditional rationalist‐cognitive model.Originality/valueThe significance and originality of this paper lies in the fact that it proposes causal investigations of the real bases for rational decision making as a central human feature which runs counter to conventional wisdom and has far reaching implications for education, to name just one discipline; it demonstrates the importance and necessity of interdisciplinary research; and it outlines an exciting new research agenda that promises to be more productive in terms of understanding and hence planning for, the way in which humans make decisions.
From personal ethos to organizational vision: narratives of visionary educational leaders
Authors: Yoeli Raya , Berkovich Izhak 
Published: July 2010

PurposeSuccessful visionary educational leaders promote a shared vision with great commitment and manage to connect other organizational members to it. In spite of this, the source of their personal commitment to the organizational vision has not yet been the subject of extended study. The purpose of this paper is to correct this by investigating leaders' personal ethos; the personal experiences and values which form their motives and personality. This paper furthermore considers the influence of personal ethos on the content of the vision promoted in educational organizations. Finally, it explores the link between leaders' personal vision and the organizational vision they promote.Design/methodology/approachSemi‐structured interviews were conducted with visionary educational leaders. These interviews were narrative in nature and aimed to explore the development process and the interrelation of personal and organizational vision in an educational framework.FindingsData indicate that visionary educational leaders do not separate their personal vision from their organizational vision. Furthermore, the educational leaders interviewed told of formative experiences which affected their worldview and shaped their personal ethos. Personal ethos proved to be a key element in formulating the leaders' personal and organization vision. Four prominent factors emerged as central to the personal ethos of educational leaders: identity, culture and values, professional experience, and family.Originality/valueThe findings suggest that educational leaders should engage in a process of self‐reflection in order to form a significant personal vision to which they can fully commit. Furthermore, the insights of leaders about what is important to them can enable an open dialogue with other organizational members and the development of a shared vision.
Primary school principals and the purposes of education in Australia
Authors: Cranston Neil , Mulford Bill , Keating Jack , Reid Alan 
Published: July 2010

PurposeThe purpose of this paper is to report the results of a national survey of government primary school principals in Australia, investigating the purposes of education, in terms of the importance and level of enactment of those purposes in schools.Design/methodology/approachIn 2009, an electronic survey was distributed to government primary school principals in Australia seeking their views on the purposes of education. The survey comprised 71 items of a closed format and three items of an open‐ended format. Respondents rated first the importance they ascribed to particular purposes of education, then second the degree to which they believed these purposes were actually enacted in their particular school. Factor analyses were conducted on the item responses. Differences between importance and enactment of purposes are discussed together with reasons for these differences.FindingsThe findings overwhelmingly point to tensions between what they, the principals, believe ought to be the purposes of education and what the strategies to achieve those purposes might be, and the realities of what is actually happening. It could be argued that the results indicate a major shift away from public purposes of education to those more aligned with private purposes. Many of the barriers to achieving a greater focus in schools on public purposes are seen to be related to external (to the school) issues, such as government policy decisions, differential funding and resourcing across school sectors and emerging community and societal factors.Research limitations/implicationsThis research complements other aspects of this project into the purposes of education in Australia. There are some limitations to the reported findings in so far as only government principals participated in the survey. Non‐government school principals were invited but declined to participate.Originality/valueThis is the only piece of research of its kind in Australia and provides unique insights – those of principals – into what schools are focusing on and what the leaders think they ought to be focusing on. There are clearly policy and practice implications of the research.
“When experience matters”: building and measuring hotel brand equity
Authors: Kam Fung So Kevin , King Ceridwyn 
Published: July 2010

PurposeThe purpose of this paper is to provide hotel brand managers with a robust measure to evaluate brand equity as an outcome of brand strategies, as well as to gain insight into what contributes to hotel brand equity.Design/methodology/approachA quantitative methodology was adopted including the development of a survey questionnaire that allows for the measurement of the six constructs contained within Berry's service‐branding model. The development of the survey instrument followed a two‐stage process. In the initial stage, pretested items were generated from the research literature. The second stage involved conducting focus groups to identify and eliminate deficiencies of the questionnaire. Data were collected using a self‐administered survey via central location intercept across multiple tourist attractions in a major tourist destination in Australia. The sample of the present study consisted of 288 respondents who have previously stayed in a hotel organisation.FindingsUsing Berry's service‐branding model as a conceptual framework, a robust measure of hotel brand equity has been developed and validated. In doing so, the results of this paper indicate that for experienced hotel customers, service experience is most influential in determining brand meaning (i.e. the customer's dominant perceptions and impression of the brand). Such brand meaning in turn serves as the primary contributor to brand equity. The effect of brand awareness on brand equity is however found to be not significant.Research limitations/implicationsIn establishing effective brand management practices and to realise positive and sustainable brand equity, hotel brand managers, need to have an equal focus on managing the brand internally as well as externally.Practical implicationsThe findings provide a sound conceptual framework and robust measure through which hotel brand managers can effectively build, measure and manage hotel brand equity from the customer's perspective.Originality/valueThe paper provides an empirical examination of Berry's service‐branding model. In doing so, it provides hotel brand managers with a robust service brand measure to assess brand equity as an outcome of brand strategies. Further, the results give insight into the process by which hotel brand equity is built.
The mythological power of hospitality leaders?
Authors: O'Gorman Kevin D. , Gillespie Cailein 
Published: July 2010

PurposeThe purpose of this paper is to explore how senior leaders in the hospitality industry use storytelling to disseminate their vision to employees and to illustrate how hermeneutics can be used as a method for the interpretation of qualitative data in hospitality management research.Design/methodology/approachA purposeful criterion‐based sample design was constructed and after a period of sensitisation to their organisations, 20 phenomenological interviews with high‐level international hospitality industry leaders were conducted. These interviews are analysed using a hermeneutical framework.FindingsStorytelling is being used as a strategic method of communication and is fundamental to leadership in the contemporary commercial hospitality industry; stories are used to strengthen and revitalise current norms and values. Stories penetrate organisations and tap into the emotions of employees in order to inspire action and understanding.Research limitations/implicationsHermeneutics is applied clearly and concisely and the paper demonstrates how hermeneutics could easily be adapted for other projects. Clear direction for further research is suggested, exploring the efficaciousness of stories from the listeners' rather than narrator's perspective.Practical implicationsThis paper does not teach managers how to tell stories, or even make them better storytellers; however, it highlights how storytelling is used by leaders at the apex of the commercial hospitality industry to develop and enhance organisational culture.Originality/valueWithin hospitality management research, storytelling has mostly been ignored both as a management tool and as a form of data collection; similarly hermeneutics as a means of data analysis does not feature in the hospitality management literature.