bluuebunny/crossref_metadata_2025_split huggingface dataset:
“Pseudo‐scientific hokus pokus”: motivational research's Australian application
Authors: McLeod Amanda 
Published: June 2009

PurposeThe purpose of this paper is to examine motivational research (MR) – the most maligned and misunderstood branch of market research. It argues that MR has been too easily dismissed by researchers. In so doing, they have ignored a potentially significant insight into the post World War II consumer's motivations and domestic life.Design/methodology/approachThis paper utilises previously unexamined primary source material to examine David T. Bottomley's construction of MR.FindingsBy looking at in‐depth market research studies, a greater, more rounded picture of the postwar consumer can be gained. Throughout the 1960s, some market researchers turned to consumer motivations to uncover the psychological dimensions of purchasing behaviour by determining the symbolic meanings goods had to their consumers. Rather than viewing consumer behaviour as predictable by factors such as economic class, motivational researchers held that consumers are multi‐faceted subjects and life‐stage and attitudes to colour are important factors influencing consumer behaviour.Research limitations/implicationsResearch that considers consumer motivations should not be so easily dismissed as deceptive or corruptive research without genuine merit for historical research. Nor should Dichter's style of research be considered to be the only version of MR.Originality/valuePrevious scholars have largely ignored the significance of market research to the development of the consumer market and the construction of the postwar consumer. Given the dearth of scholarly examinations, the paper is based almost entirely on primary research data.
The Americanization of Italian advertising during the 1950s and the 1960s
Authors: De Iulio Simona , Vinti Carlo 
Published: June 2009

PurposeThe purpose of this paper is to focus on the Americanization of European advertising in the post‐war years as a phenomenon of cultural transfer and it aims to explore the interaction between the USA and Italian advertising traditions during the 1950s and the 1960s.Design/methodology/approachThe analysis is in two parts. First, the role of those cross‐cultural mediators who contributed to changing marketing communication strategies of many Italian companies during the 1950s and the 1960s is studied. Second, the ways in which US advertising rules and patterns are combined with the local tradition in order to fit the Italian context of the post‐war years are looked at. The research is based on a study of the main USA and Italian marketing and advertising literature of the post‐war years, and on an analysis of press campaigns and TV commercials.FindingsThis research shows that during the 1950s and the 1960s, the conflict between the American approach and the Italian approach to advertising did not prevent interaction and negotiation. In the post‐war years, the USA know‐how and practices, are re‐interpreted through the process of transfer to Italy, creating original, and unexpected solutions.Originality/valueAlthough some research has been conducted on the Italian advertising scene during the post‐World War II years, the few existing contributions did not focus on the interaction between the imported American model and the local traditions. This paper provides a good overview of the ways in which notions, methodologies, and strategies coming from the USA are implemented.
Editing The History of Marketing Thought
Authors: Tadajewski Mark 
Published: June 2009

PurposeThis paper aims to be a reflection on the production of The History of Marketing Thought.Design/methodology/approachHistorical review.FindingsMarketing has been largely ahistorical. Hopefully with the production of this collection, it will become less so as students and scholars alike engage with the history of marketing thought.Research limitations/implicationsSome possible limitations of the collection are outlined.Practical implicationsThe major work articulates the value of historical research for marketing and management practice.Originality/valueThis paper reflects a personal perspective on the production of a collection of scholarly articles.
Reflections on The History of Marketing Thought
Authors: Shaw Eric H. 
Published: June 2009

PurposeThe purpose of this paper is to stimulate historical thinking in dealing with problems of marketing thought, by explaining the advantages of studying the history of a discipline's ideas; examining what has been included in prior histories; and evaluating the completeness of coverage in Tadajewski and Jones' (2008) The History of Marketing Thought.Design/methodology/approachThis paper presents a comparative analysis based upon prior histories of marketing thought.FindingsFor teaching, with modest supplementation, The History of Marketing Thought provides a full appreciation of the intellectual heritage of marketing. For research purposes, The History of Marketing Thought does reasonably well in organizing concepts and theories into schools of marketing thought but less well in showing how these ideas can be organized across the readings to produce new knowledge.Practical implicationsThere were some important omissions in the collection. Marketing's leading thinker was largely neglected and many significant problems for marketing thought are overlooked. There was no discussion of methodological issues and minimal editorial commentary connected the parts and sections to provide a research thrust to the work. Consequently, it is recommended that another volume or two be added to this set.Originality/valueThe educational value of this work is in transmitting the knowledge base of the discipline from one generation of marketing scholars to the next. It is only after the ideas developed by earlier marketing thinkers are fully understood that innovative theories can be constructed and new knowledge created.
Subject trends in The History of Marketing Thought: from simplicity towards complexity
Authors: Svensson Göran 
Published: June 2009

PurposeThe purpose of this paper is to describe and position the work by Tadajewski and Jones on The History of Marketing Thought as it relates to complexity sciences and the future of marketing thought.Design/methodology/approachA conceptual discussion is provided based upon a series of identified subject trends in the history of marketing thought.FindingsThere appears to be a common denominator across the addressed subject trends in The History of Marketing Thought, namely the movement from simplicity towards complexity. Marketing thought is mostly descriptive, and to some extent explanatory, but it has not yet reached the level of providing predictability.Research limitations/implicationsThe future of marketing thought may benefit from the inclusion and inspiration of approaches derived from the complexity sciences.Practical implicationsThe author poses some concerns regarding the future of marketing thought.Originality/valueThe author contends that there is a need for attention to be paid to the evident movement from simplicity towards complexity in marketing thought.
The case for megapolitan growth management in the twenty‐first century
Authors: Ziegler Edward H. 
Published: June 2009

PurposeThe purpose of this paper is to demonstrate significant problems in the US' development pattern of regional automobile‐dependent sprawl and local growth management and to make suggestions about adopting a regional growth management model that might better provide for more sustainable development of the built environment.Design/methodology/approachThis paper reviews trends in the USA and elsewhere to determine the negative effects of the current system of sprawl and the potential benefits of developing higher‐density urban centers. The paper also looks to models in some US cities and Europe to further analyze potential legal and political issues related to this type of regional sustainable development.FindingsUnsustainable, automobile‐dependent regional sprawl is a result of local zoning, growth management, and parking programs and has negative effects both now and for the future. The result has been more time, money, and resources wasted in automobile transit instead of new planning models that would lead to a more sustainable and less automobile‐dependent future.Practical implicationsA metropolitan sustainable development governing framework for growth management in the twenty‐first century is essential for a sustainable future. This includes higher‐density urban centers, transit‐oriented development centers, and a change in public attitude away from “not in my back yard” thinking.Originality/valueThis paper provides the potential benefits of creating a metropolitan governing framework to identify and regulate “growth areas” in a region. It further demonstrates how linking these areas to regional transit planning will help achieve the development of higher‐density, mixed use, and intensive urban core job/housing areas where people could live, work, shop, and play without the use of the automobile.
The New South Wales strata and Community Titles Acts
Authors: Sherry Cathy 
Published: June 2009

PurposeThe purpose of this paper is to present a case study of the legislative creation of high rise and master planned communities to provide a common basis for future discussions, research and international comparison in the field.Design/methodology/approachThe case study addresses relevant legislation in the Australian state of New South Wales. This has been a model for that in other jurisdictions, including Singapore, the UK and the Dubai International Financial Centre. The legal terms and their significance are discussed in a way that is comprehensible to both lawyers and non‐lawyers.FindingsThe legislation is shown to have achieved a range of outcomes that are not possible in ordinary Anglo‐Australian property law. For example, it has created governing “bodies corporate” which regulate communities with private by‐laws and facilitates the continued enforcement of detailed architectural guidelines imposing a master plan.Research limitations/implicationsThe research describes the legal framework for the creation of communities in a single jurisdiction. More research is needed on the specific way that legal structures hinder or promote satisfactory community living in this and in other jurisdictions.Originality/valueThe paper will aid discussions between a range of academics and practitioners working on high rise and master planned communities. It will assist communication between lawyers and non‐lawyers, providing a clear description of the significance of legislation in the creation of communities. It will facilitate transnational discussion, as differences in legal systems and inconsistent terminology are a barrier to effective communication and common understanding.
An analysis of the key challenges to the widespread use of mediation in the Turkish construction industry
Authors: Ilter Deniz , Dikbas Attila 
Published: June 2009

PurposeThe Turkish Ministry of Justice submitted the Draft Law on mediation in legal disputes, which was predicated on the European Council (EC) Directive on certain aspects of mediation in civil and commercial matters, to the Turkish Parliament in June 2008. Contentious arguments have followed on the provisions of the Draft Law as well as on the overall applicability of mediation in Turkey. The purpose of this paper is to examine the context surrounding the new mediation phenomenon in order to identify the key challenges awaiting its widespread use in the Turkish construction industry.Design/methodology/approachTwo complementary approaches were adopted in this paper. First, an analysis of the most debated papers of the Draft Law is carried out to determine the potential problems associated with the legislation by making comparisons with the EC mediation directive and mediation laws in some of the member states. Second, a series of structured interviews are organized among the Turkish construction industry to gain better insight on prevalent perceptions of mediation, assess pertinent demand and determine the sector specific challenges.FindingsThe comparative analysis of the Draft Law and the empirical results obtained from the industry indicate a promising platform for the deployment of mediation. However, the adverse attitude of lawyers, inadequate financial incentives, the lack of an industry specific institutional framework and low level of knowledge on mediation in the industry hinder wide acceptance despite the growing interest, as evidenced in the results of the interviews.Originality/valueThis paper is aimed to be a timely contribution to the process of the establishment of mediation in the Turkish construction industry. The paper provides a comprehensive analysis of the Draft Law through comparison with other legislation and furnishes original data on the perceptions of mediation in the Turkish construction industry in the quest for making projections for its further development.
The Portuguese building regulation system: a critical review
Authors: Branco Pedro João , Meijer Frits , Visscher Henk 
Published: June 2009

PurposeThe purpose of this paper is to provide a critical review of the building regulations and the building control system in Portugal. The organisation, content, and authorities responsible for building regulations are described and an overview is provided of the main stages of the building permit procedure.Design/methodology/approachThe paper reviews the relevant legal and regulatory provisions and discusses these in the context of commentary published by the various professional associations.FindingsThe Portuguese building regulation system has undergone significant changes in the last 20 years. Almost all building regulations currently in force are approved during that period. Some of these are resulted from the implementation of European Directives. Others are changed due to advances in scientific knowledge. Changes in the building control system have mainly been driven by the changing demands of present‐day practice, in particular, the absence of sufficient municipal technicians, and the need to expedite building control procedures. The solution has been to move away from public building control and to make private parties responsible for compliance with building regulations. The paper concludes that, although there have been significant improvements in the building regulation system over recent years, two structural problems nevertheless persist. First, building regulations continue to be complex and fragmented, and second the qualifications of technicians are still not adequately defined.Originality/valueA structured overview of the system is provided and the main weaknesses are identified. The proposals for change are suggested by professional associations are summarised, and possible improvements are suggested.
Long‐term survival and late relapse in 2‐year survivors of autologous haematopoietic cell transplantation for Hodgkin and non‐Hodgkin lymphoma
Authors: Majhail Navneet S. , Bajorunaite Ruta , Lazarus Hillard M. , Wang Zhiwei , Klein John P. , Zhang Mei‐Jie , Rizzo J. Douglas 
Published: July 2009

SummaryThis study described long‐term outcomes of autologous haematopoietic‐cell transplantation (HCT) for advanced Hodgkin (HL) and non‐Hodgkin lymphoma (NHL). The study included recipients of autologous HCT for HL (N = 407) and NHL (N = 960) from 1990–98 who were in continuous complete remission for at least 2 years post‐HCT. Median follow‐up was 104 months for HL and 107 months for NHL. Overall survival at 10‐years was 77% (72–82%) for HL, 78% (73–82%) for diffuse large‐cell NHL, 77% (71–83%) for follicular NHL, 85% (75–93%) for lymphoblastic/Burkitt NHL, 52% (37–67%) for mantle‐cell NHL and 77% (67–85%) for other NHL. On multivariate analysis, mantle‐cell NHL had the highest relative‐risk for late mortality [2·87 (1·70–4·87)], while the risks of death for other histologies were comparable. Relapse was the most common cause of death. Relative mortality compared to age, race and gender adjusted normal population remained significantly elevated and was 14·8 (6·3–23·3) for HL and 5·9 (3·6–8·2) for NHL at 10‐years post‐HCT. Recipients of autologous HCT for HL and NHL who remain in remission for at least 2‐years have favourable subsequent long‐term survival but remain at risk for late relapse. Compared to the general population, mortality rates continue to remain elevated at 10‐years post‐transplantation.
Mechanisms underlying acquired von Willebrand syndrome associated with an IgM paraprotein
Authors: Mayerhofer M. , Haushofer A. , Kyrle P. A. , Chott A. , Müllner C. , Quehenberger P. , Worel N. , Traby L. , Eichinger S. 
Published: July 2009

AbstractAcquired von Willebrand (vW) syndrome is a rare bleeding disorder which is frequently associated with immunological, malignant or cardiovascular disorders. The underlying pathomechanisms, particularly in patients with IgM monoclonal gammopathies, often remain unknown. We report a patient with indolent small B‐cell lymphoma (immunocytoma) and plasmacytic differentiation with an IgM κ paraprotein who was admitted with retroperitoneal haematoma. Medical history and coagulation testing were consistent with acquired vW syndrome. vW immunohistochemistry showed normal cytoplasmic labelling of endothelial cells and megakaryocytes, whereas the lymphomatous infiltrate was negative. Acquired vW syndrome due to adsorption of vW factor on malignant cells was thus excluded. In the multimeric analysis, all multimers were present similar to that in type 1 vW syndrome, but the triplet structures were blurred. The bands on serum immunofixation electrophoresis were also atypically broadened, which suggested complex formation between the IgM and vW factor. Immunoprecipitation studies showed that the 176‐kDa proteolytic fragment of vW factor co‐precipitated with the IgM paraprotein in the patient but not in the controls, suggesting a specific interaction between vW factor and the paraprotein in the patient. The patient required surgery and was successfully managed by chemotherapy consisting of rituximab and fludarabin as well as plasma exchange.
Increased temperature and precipitation interact to affect root production, mortality, and turnover in a temperate steppe: implications for ecosystem C cycling
Authors: BAI WENMING , WAN SHIQIANG , NIU SHULI , LIU WEIXING , CHEN QUANSHENG , WANG QIBING , ZHANG WENHAO , HAN XINGGUO , LI LINGHAO 
Published: July 2009

AbstractFine root production and turnover play important roles in regulating carbon (C) cycling in terrestrial ecosystems. In order to examine effects of climate change on root production and turnover, a field experiment with increased temperature and precipitation had been conducted in a semiarid temperate steppe in northern China since April 2005. Experimental warming decreased annual root production, mortality, and mean standing crop by 10.3%, 12.1%, 7.0%, respectively, while root turnover was not affected in 2006 and 2007 by the warming. Annual root production and turnover was 5.9% and 10.3% greater in the elevated than ambient precipitation plots. Changes in root production and mortality in response to increased temperature and precipitation could be largely attributed to the changes in gross ecosystem productivity (GEP) and belowground/aboveground C allocation. There were significant interactive effects of warming and increased precipitation on root productivity, mortality, and standing crop. Experimental warming had positive and negative effects on the three root variables (root production, mortality, standing crop) under ambient and increased precipitation, respectively. Increased precipitation stimulated and suppressed the three root variables in the unwarmed and warmed subplots, respectively. The positive dependence of soil respiration and ecosystem respiration upon root productivity and mortality highlights the important role of root dynamics in ecosystem C cycling. The nonadditive effects of increased temperature and precipitation on root productivity, mortality, and standing crop observed in this study are critical for model projections of climate–ecosystem feedbacks. These findings indicate that carbon allocation is a focal point for future research and that results from single factor experiments should be treated with caution because of factor interactions.
A case of living‐related renal transplant from the donor with membranous nephropathy
Authors: Akioka Kiyokazu , Okamoto Masahiko , Ushigome Hidetaka , Nobori Shuji , Suzuki Tomoyuki , Sakai Kazuki , Sakamoto Seisuke , Urasaki Koji , Yanagisawa Akio , Fukatsu Atsushi , Yoshimura Norio 
Published: July 2009

Abstract:  Introduction:  When a patient who had renal replacement therapy becomes older, an elder donor candidate may be considered as a potential donor for living‐related transplantation. Elder donor candidate might have pre‐existing disease including mild renal dysfunction, such as proteinuria. Marginally appropriate donors might be considered for renal graft because of the shortage of donors. A successful outcome after kidney transplantation from a living‐related donor diagnosed as membranous nephropathy is reported.Case report:  A 38‐yr‐old male had been on continuous ambulatory peritoneal dialysis (CAPD) since the age of 37. His 63‐yr‐old father had mild proteinuria, and had been diagnosed with membranous nephropathy by needle biopsy at the age of 60. However, renal function of the father was found to be stable for three yr in a preoperative examination for donor; the father had normal renal function except for mild proteinuria. After adequate informed consent, we transplanted a kidney from the father, diagnosed with membranous nephropathy, to his son with a cyclosporine A‐based immunosuppression regimen. In both the recipient and the donor, postoperative course was stable without complication such as rejection or infection. At 57 months after transplantation, the serum creatine level was 1.7 mg/dL in the recipient and 1.2 mg/dL in the donor. At 39 months after transplantation, allograft needle biopsy showed mild spike formation with partial thickening of the glomerular basement membrane (GBM). Decreases in electron‐dense deposits and electron‐lucent washout lesions with thickening of the GBM were observed using electron microscopy. This was diagnosed as Stage IV membranous nephropathy, showing clearance of the immune complexes and histological repair of the GBM.Conclusion:  Donation of the kidney did not affect the residual renal function of the father with membranous nephropathy. Pre‐existing membranous nephropathy itself might show remission after transplantation in the recipient. However, long‐term careful observation for both the donor and recipient is required.