bluuebunny/crossref_metadata_2025_split huggingface dataset:
Crisis management in smart phones: the case of Nokia vs Apple
Authors: McCray John P. , Gonzalez Juan J. , Darling John R. 
Published: May 2011

PurposeThe purpose of this treatise is to present an analysis of the importance of positive transformational crisis management. The analysis relates to the difficulty now being faced by Nokia, historically the world's leading manufacturer of technologically advanced mobile phones, of Apple's innovative combination of its iTunes, iPhone, and applications that deliver internet content to the iPhone.Design/methodology/approachA crisis, typically considered to be a negative issue, can be a positive transformational event in the life of a business firm when that firm recognizes a crisis and makes appropriate changes in its operations to facilitate positive growth and development. However, the initial stage of a crisis must be recognized and appropriately responded to. The crisis management paradigm that is the foundation for this case analysis focuses on four stages of a crisis: the preliminary crisis, acute crisis, chronic crisis, and crisis resolution. The case deals with the innovations of Apple that have enabled the firm to become a direct competitor to Nokia in the smart phone market. The preliminary crisis stage was not appropriately recognized by Nokia, and the firm was thrust into an acute crisis that has now evolved into a chronic crisis. A brief overview is presented of the historical development of both Nokia and Apple, and an analysis of the present crisis situation in which Nokia now finds itself is presented in some detail.FindingsIt was concluded that Nokia is now in a very difficult position regarding Apple due to its failure to engage in a timely transformational response to the competitive innovations of Apple.Originality/valueThis is an excellent example of failure in positive transformational crisis management.
Sensory marketing: the multi‐sensory brand‐experience concept
Authors: Hultén Bertil 
Published: May 2011

PurposeThe purpose of this paper is to present the multi‐sensory brand‐experience concept in relation to the human mind and senses. It also seeks to propose a sensory marketing (SM) model of the multi‐sensory brand‐experience hypothesis.Design/methodology/approachThis paper applies exploratory and explanatory approaches to investigating the multi‐sensory brand‐experience concept within the context of discovery. The qualitative study is built on primary and secondary data sources, including personal interviews with experts and managers.FindingsThe multi‐sensory brand‐experience hypothesis suggests that firms should apply sensorial strategies and three explanatory levels within an SM model. It allows firms through means as sensors, sensations, and sensory expressions to differentiate and position a brand in the human mind as image.Research limitations/implicationsA theoretical implication is that the multi‐sensory brand‐experience hypothesis emphasizes the significance of the human mind and senses in value‐generating processes. Another theoretical implication is that the hypothesis illustrates the shortcomings of the transaction and relationship marketing models in considering the multi‐sensory brand‐experience concept. It is worth conducting additional research on the multi‐sensory interplay between the human senses in value‐generating processes.Practical implicationsThe findings offer additional insights to managers on the multi‐sensory brand‐experience concept. This research opens up opportunities for managers to identify emotional/psychological linkages in differentiating, distinguishing and positioning a brand as an image in the human mind.Originality/valueThe main contribution of this research lies in developing the multi‐sensory brand‐experience hypothesis within a SM model. It fills a major gap in the marketing literature and research in stressing the need to rethink conventional marketing models.
A model of organizational ethics education
Authors: Morris Leanne , Wood Greg 
Published: May 2011

PurposeThis paper aims to propose a model of ethics education for corporate organizations framed as an holistic approach to the problem of how to teach ethics.Design/methodology/approachAs a conceptual/viewpoint piece, this paper recognizes that for ethics education to be successful, individuals and corporations must have an appreciation of their role in the society at large. In addition, there needs to be preparedness on the part of the corporation to engage in an ethical manner with the marketplace with which it interacts.FindingsEthics education should not exist in a vacuum, that is just within the organization, but it should reflect the values of the organization as they impact upon and are impacted upon by society in general.Research/limitations/ implicationsThis model is predicated on a belief that organizations must craft their ethics education program with as much care and enthusiasm as they craft their strategic plan. The employees are the organization's representatives and they need to be made as clear as one can make them as to the ethical philosophy of the company and what is expected of them. Adults have a capacity for greater reasoning and reflection on their life experiences than children and thus the concept of “andragogy” provides a more satisfactory method to fashion education programs for adults than some more traditional methods that focus on training and not education.Practical implicationsWhen considering the ethics education of its employees, corporations need to place that education in context as it relates to the organization and the wider society as a whole. It is suggested that an ethics education program needs to provide a framework for understanding the concepts of ethics and moral development. Using this framework as the basis for the education offered, the education program is then expanded into an examination of a range of ethical issues presented in a variety of ways.Originality/valueThis paper proposes an integrated way to approach ethics education that ensures that the antecedents of the program are considered in the context of the ethics of individuals, the society and in turn the organization, hence the holistic approach.
Application of design for disassembly in men's jacket
Authors: Jin Gam Hae , Cao Huantian , Bennett Jaclyn , Helmkamp Caroline , Farr Cheryl 
Published: May 2011

PurposeCombining of natural and synthetic materials in apparel products caused problems with material recovery, reuse, recycling, or composting at the end of product life. The purpose of this paper is to investigate the application of design for disassembly methods in the design and construction of men's jacket. With this type of design, consumers and manufacturers can easily compost, recycle, or reuse different materials and components at the end of the garment's usable life.Design/methodology/approachAfter analyzing the men's jackets available in the market and identifying obstacles to disassembly, the authors designed and constructed a man's jacket that can be easily disassembled. The jacket design for disassembly focused on material selection, jacket design, and stitch evaluation and selection. The disassembly time was also measured.FindingsIt was found that minimizing material diversity and sewing similar materials together whenever possible, replacing fusible interfacing with blind hemming stitches under the collar and on the backside of the lapel, and using an appropriate low density stitch to sew the wool outer shell and polyester lining together, can make the jacket disassemble easily into a compostable outer shell and recyclable lining within 1.5 min.Originality/valueThis research provided a pilot study demonstration of applying “design for disassembly” in apparel design and construction. The findings could be employed in different apparel products to help reduce environmental pollution and resource depletion problems related to the apparel industry.
Craniofacial measurements of full‐term neonates
Authors: Deng Yong‐Mei , Yick Kit‐lun , Kwok Yi‐lin , Wong Siu‐chun 
Published: May 2011

PurposeThe purpose of this paper is to measure the craniofacial dimensions of 41 full‐term neonates nursed in the Special Care Baby Unit of Queen Mary Hospital in Hong Kong, so as to develop a good‐fitting and secure eye‐patch protector for protecting neonatal eyes from the strong light in phototherapy.Design/methodology/approachIn total, 14 craniofacial dimensions were measured using a new, safe and non‐intrusive method with a close‐range photogrammetric system and two dimensions of head circumference and facial arc were measured using manual method with a disposable paper tape in the hospital environment. Birth information of gestation, age, gender, present weight and present length has been recorded. A descriptive statistics was produced based on the measured data. Correlations between each pair of dimensions were investigated and factor analysis was conducted for application on an eye‐patch protector development.FindingsHead circumference was identified as the most desirable key dimension of a sizing system for an eye‐patch protector. Two head circumferences with the sizes of 310‐349 mm and 350‐389 mm, respectively, could effectively cover all full‐term neonates. Design guidelines were generated according to the measurement of the craniofacial dimensions.Originality/valueThis paper presents the craniofacial dimensions of head, eye, nose and ear parts of full‐term neonates.
Study of the influence of matter and finishing treatments on the denim garment shade
Authors: Khedher Faouzi , Dhouib Soufien , Msahli Slah , Sakli Faouzi 
Published: May 2011

PurposeThe purpose of this paper is to study the effect of matter, laundering types, special treatments and their succession applied during the manufacturing process of garment washing on the cloth shade.Design/methodology/approachDenim garment manufacturers are interested in finishing cloth to characterizes the aging look of the cloth. The effect of matter, laundering, special treatments and their succession were studied. The treatments have been done on manufactured trousers. One rigorous statistical study is achieved to validate the experimental results.FindingsThe mixed washing is the most degrading for the shade of cloth and appearance of the garment's surface and the succession of special treatments of finishing is demanded to have an increasing whiteness. The finishing resin‐treatment realized before any washing process (stone washing or mixed washing) provokes a slight increase of garment colour resistance.Practical implicationsInformation from this study will aid manufacturers of garment washing jeans in selecting the finishing method that suits their marketing/manufacturing plants.Originality/valueGarment washing is a technology incorporated by garment manufacturers to be able to provide a product in response to consumer's wants. This study of the effect of matter, washing type, special treatments and their succession on garment denim blue jeans shade provides garment manufacturers with information about the methodical line of finishing to obtain the wanted cloth shade.
Pattern classification of fabric defects using support vector machines
Authors: Ghosh A. , Guha T. , Bhar R.B. , Das S. 
Published: May 2011

PurposeThe purpose of this paper is to address a solution to the problem of defect recognition from images using the support vector machines (SVM).Design/methodology/approachA SVM‐based multi‐class pattern recognition system has been developed for inspecting commonly occurring fabric defects such as neps, broken ends, broken picks and oil stain. A one‐leave‐out cross validation technique is applied to assess the accuracy of the SVM classifier in classifying fabric defects.FindingsThe investigation indicates that the fabric defects can be classified with a reasonably high degree of accuracy by the proposed method.Originality/valueThe paper outlines the theory and application of SVM classifier with reference to pattern classification problem in textiles. The SVM classifier outperforms the other techniques of machine learning systems such as artificial neural network in terms of efficiency of calculation. Therefore, SVM classifier has great potential for automatic inspection of fabric defects in industry.
Simultaneous influence of ageing and softener on mechanical properties of knitted textiles during life cycle of garment
Authors: Agarwal Gaurav , Koehl Ludovic , Perwvelz Anne 
Published: May 2011

PurposeThe purpose of this paper is to examine the influence of ageing and the use of fabric softener during the life cycle of knitted fabrics.Design/methodology/approachThe low‐stress mechanical properties were evaluated by means of the Kawabata evaluation system for fabric (KES‐F) and universal surface tester (UST) revealing that the tensile, shear, bending, compression and surface properties were altered by both ageing during the wash cycles and the use of fabric softener.FindingsMachine laundering leaves fabrics with an uncomfortable hand due to the removal of finishes and the harsh mechanical action of laundering, and results in the change in mechanical properties of the fabrics.Originality/valueThe paper identifies the critical mechanical parameters which are influenced by ageing and the use of fabric softeners during life cycle of garments.
Validation of clothing insulation estimated by global and serial methods
Authors: Lee Joo‐Young , Ko Eun‐Sook , Lee Hyo‐Hyun , Kim Jae‐Young , Choi Jeong‐Wha 
Published: May 2011

PurposeThe purpose of this paper is to examine differences between thermal insulation calculated by a global and a serial method using a thermal manikin, in comparison with human trials.Design/methodology/approachA total of 150 single garments and 38 clothing ensembles were assessed using the manikin; 26 seasonal clothing ensembles were selected for human trials.FindingsThe results showed that total insulation of single garments was 16 percent higher in the serial method than in the global method. The difference was higher in garments with smaller covering area per unit garment mass (e.g. winter garments). For seasonal clothing ensembles, the serial values were 39.2 percent (0.18 clo) for spring/fall wear, 62.6 percent (0.15 clo) for summer wear and for winter wear 64.8 percent (0.69 clo) greater than the global values. The clothing insulation by the global method was systemically lower in all 26 seasonal ensembles than values by human trials, which suggests that the values by the global calculation can be more accurately corrected with human testing data.Originality/valueThe paper shows that values by the serial calculation were lower in spring/fall and summer ensembles but greater in winter garments than values collated by human trials. It suggests that the serial values had a lower validity when compared with thermal insulation values collated from human trials.
Idea generation: customer co‐creation versus traditional market research techniques
Authors: Witell Lars , Kristensson Per , Gustafsson Anders , Löfgren Martin 
Published: May 2011

PurposeThe purpose of this paper is to understand the differences between proactive and reactive market research techniques during the development of new market offerings. The study focused on the financial and innovative performance of traditional market research techniques, such as focus groups and in‐depth interviews, in comparison to more co‐creation‐oriented techniques that are designed to capture customers' value‐in‐use.Design/methodology/approachThe study was a two‐stage process. Study I, an empirical investigation of 195 development projects in European companies, examined how these companies use different market research techniques and how this relates to the profit margins of new products and services. Study II designed an experiment with 50 users of a consumer good and evaluated the contribution of different market research techniques, based on the degree of originality and customer value.FindingsSignificant differences were found, in terms of both content and originality, between the technique based on customer co‐creation and the two traditional market research techniques (Study II). These findings can help to explain why the relationship between the use of market research techniques and profit margin (Study I) is stronger for co‐creation techniques than it is for traditional market research techniques.Originality/valueDespite empirical evidence that the application of market research techniques based on co‐creation can lead to original ideas, there is a lack of valid studies regarding how co‐creation techniques perform in relation to more traditional methods of collaboration with customers.
Impact of value congruence on affective commitment: examining the moderating effects
Authors: Zhang Jing , Bloemer Josée 
Published: May 2011

PurposeValue congruence (VC) (the similarity between personal and object‐relevant values (such as a product or service)) rarely appears in studies of services, despite its importance for affective commitment. Existing research also neglects moderator variables. The purpose of this paper is to explore the impact of VC on affective commitment to service brands and examine the moderating effects of selected psychological, situational, and demographic characteristics in two services contexts.Design/methodology/approachFour retail clothing brands and four major bank brands provide input for the empirical research. In total, 1,037 respondents completed an online questionnaire with items pertaining to VC, affective commitment, preference for consistency (PFC), switching costs (SC) and demographics.FindingsThe positive impact of VC on affective commitment is stronger when the levels of PFC and SC are higher. Demographic characteristics of consumers, including gender, age, and education, do not moderate the effect of VC on affective commitment.Practical implicationsIncreasing VC for all consumers may not be sufficient to secure consumer affective commitment. Instead, service providers should focus on consumers with high levels of PFC or create situations with high SC.Originality/valueThe paper demonstrates how PFC, SC and demographics moderate the relationship between VC and affective commitment.
Contractual governance for public service value networks
Authors: Enquist Bo , Camén Carolina , Johnson Mikael 
Published: May 2011

PurposeThe aim of this paper is to explore the links between contractual governance and performance measurement in a value network for public service business, in the context of public transport, by positing service‐dominant logic (S‐D logic) as an alternative paradigm to the conventional goods‐dominant logic (G‐D logic). The paper addresses the following research questions: how does S‐D logic influence contractual governance and performance measurement? How do these influences of S‐D logic on contractual governance and performance measurement affect the governance of public service businesses in a value network?Design/methodology/approachThe study adopts a qualitative approach, using case studies to undertake an analysis of the role of contractual governance and performance management in the Swedish public transport system.FindingsThe paper demonstrates that the current model of contractual governance and performance measurement is focused on operand resources, and driven by G‐D logic, rather than focused on operant resources, with S‐D logic. The effect of this dichotomy is an effective negation of the professed desire for a customer‐oriented public service system. The paper also develops and proposes a viable model of how a redefined arrangement, based on S‐D logic, could be achieved. The challenge is to govern a loosely coupled value network based on values rather than rules. Another challenge is how to create more sustainable public service based on value‐in‐use for all stakeholders in the value network. When developing a service business based on S‐D logic, it is important to invest resources in accordance with a balanced set of social, environmental and economic perspectives. The current study also contributes to the ongoing discussion of S‐D logic as an open source.Originality/valueIn service research, little attention has been devoted to the links between contractual governance and performance measurement. The paper proposes and develops a novel model of contractual governance and performance measurement based on S‐D logic.
Incentives, organisational identification, and relationship quality among members of fine arts museums
Authors: Camarero Carmen , José Garrido Ma 
Published: May 2011

PurposeThe purpose of this paper is to explore the relationship between museums and their donor clients (“friends”) by analysing the relative importance of the benefits (material and non‐material) that such friends of the organisation receive, their organisational identification with the museum: and their perceptions of satisfaction, trust, and future commitment.Design/methodology/approachDrawing on the tenets of both relationship marketing and social identity theory, the study develops and proposes a model of the relationships among the relevant constructs. This is empirically tested using survey data collected from 231 friends of Spanish museums of fine arts.FindingsThe study finds that positive and significant links exist between: the benefits (material and non‐material) that members receive and their degree of organisational identification with the museum, and organisational identification and certain relational constructs (satisfaction with products and services, trust in the organisation and the intention to maintain a long‐lasting relationship).Research limitations/implicationsThe sample is restricted to members of Spanish fine arts museums, thus limiting the generalisability of the findings.Practical implicationsMuseums must manage their relationships with members and donors effectively by providing incentives that provide true value. Such benefits generate organisational identification, thus reinforcing the relationship between the museum and its important donors.Originality/valueFrom a theoretical perspective, the paper is the first to posit “organisational identification” as the nexus between customer perceptions of non‐profit organisations and the quality of the ongoing relationship between the organisation and its members. From a practical perspective, the study demonstrates the importance of relational policies that promote organisational identification as a means of consolidating relationships with important donors and other members.