bluuebunny/crossref_metadata_2025_split huggingface dataset:
Living independently and the impact on young adult eating behaviour in Germany
Authors: Sharma Bishnu , Harker Michael , Harker Debra , Reinhard Karin 
Published: May 2009

PurposeThis aim of this study is to investigate whether food choice varies by the place of residence (dependent or independent) of a group of young adults.Design/methodology/approachA self‐administered questionnaire was used to collect quantitative data from 305 German students between the ages of 18 to 24 years.FindingsIt was found that students who lived in the family home consumed more helpings of both fruit and vegetables each day, compared with young adults who lived independently. Further, higher proportions of dependent students ate more servings of every food group each day compared with their independent counterparts. It was also found that there is a significant difference in mood, weight concern and attitudes towards healthy eating between students under 21‐years‐old and those above 21‐years‐old.Research limitations/implicationsThe research was a cross‐sectional study of a selected group of German university students from a single campus that was based on a quota sample and assessed self‐reported behaviour on a self‐administered questionnaire. While the limitations associated with these aspects of research design affect the generalizability of the findings, they, nonetheless, do not detract from the strengths and novelty of the research.Practical implicationsIn terms of education, campaigns may consider focusing on improving the attitude toward healthy eating among young German adults who live in a dependent arrangement within the family home, perhaps encouraging the young adult to be an influencer in food purchases. Furthermore, it is suggested that social marketing campaigns that educate young adults about food‐related activities, such as budgeting, preparation and cooking, in readiness for, or in the early stages of, their transition to independent living would yield positive results. The motivation component of social marketing may also be informed by the research findings. Specifically, persuasive messages that correspond with Sheth and Frazier's inducement process may encourage healthier eating.Originality/valueBeing a relatively unexplored area, the findings are novel and provide valuable insights for the implementation of an inducement process for planned social change as well as informing the education and motivation elements of intervention strategies.
Shopping for food: lessons from a London borough
Authors: Bowyer Sarah , Caraher Martin , Eilbert Kay , Carr‐Hill Roy 
Published: May 2009

PurposeThis paper aims to measure access to food in an inner London borough.Design/methodology/approachThere were six phases, which included designing food baskets, consultation with local residents and a shop survey. Recognising the cultural make‐up of the borough food baskets and menus were developed for four key communities, namely: White British, Black Caribbean, Turkish, and Black African. Three areas were identified for the study and shopping hubs identified with a 500‐metre radius from a central parade of shops.FindingsThe findings paint an intricate web of interactions ranging from availability in shops to accessibility and affordability being key issues for some groups. It was found that in the areas studied there was availability of some key healthy items, namely fresh fruit and vegetables, but other items such as: fresh meat and poultry, fish, lower fat dairy foods, high fibre pasta and brown rice were not available. Access was found to be defined, by local people, as more extensive than just physical distance to/from shops – for many shopping was made more difficult by having to use taxis and inconvenient buses. Small shops were important in delivering healthy food options to communities in areas of deprivation and were judged to offer a better range and more appropriate food than the branches of the major supermarket chains.Research limitations/implicationsThe importance of monitoring the impact of shops and shop closures on healthy food availability is emphased. From a policy perspective the findings suggest that approaches based on individual agency need to be balanced with upstream public health nutrition approaches in order to influence the options available.Originalty/valueThe paper is arguably the first to examine and dissect the issue of food availability and accessibility in the inner London borough in question, especially in the light of its proposed redevelopment for the London Olympics in 2012.
Market trends and consumer profile at the organic farmers market in Costa Rica
Authors: Aguirre González Juan Antonio 
Published: May 2009

PurposeThe purpose of this study is to provide information to local authorities, consumers, retailers and vendors of organic agricultural products. The information could be used for the development of long‐term strategies for local organic market development based on the consumer profile information of buyers at the organic market, as well as its evolution and motivations that moved them to start and to continue purchasing organic products. In order to identify reliable trends and potential changes in the quantity and quality of the profile of the organic consumer, could the information also be be used for local market developments strategies.Design/methodology/approachA total of six studies were conducted at Costa Rica's largest local organic farmers market “La Feria del Trueque”, during the same period every year during the month of February, covering an eight‐year period. The six surveys became three mega databases: one for the 1999/2000 period, another for the 2004/2005 and one finally for the 2007/2008 period.FindingsThe study finds that the organic consumer is usually highly educated, has a high income, is concerned with health and environmental problems, has a smaller than average family with men being more involved in the purchase of organic products and living in suburbia rather than from the metropolitan areas.Practical implicationsAfter a decade of expansion, the Costa Rican organic products market is starting to show signs of consolidation. However, the volume, the available varieties and guaranteed supply will decide the future direction of the market. Relocating the market closer to the consumer will benefit the overall sales.Originality/valueThe paper gives an in‐depth insight into the organic market of today and is a valuable addition to the present literature.
Corporate marketing: apocalypse, advent and epiphany
Authors: Balmer John M.T. 
Published: May 2009

PurposeCorporate marketing is a marketing and management paradigm which synthesises practical and theoretical insights from corporate image and reputation, corporate identity, corporate communications and corporate branding, among other corporate‐level constructs. The purpose of this paper is to explain the nature and relevance of corporate marketing and to detail the antecedents of the territory.Design/methodology/approachVia the adoption of a quadrivium; a traditional classical approach to the acquisition of knowledge, the paper shows how organisations can be faced by Apocalyptical scenarios through a failure to accord sufficient attention to one or more dimensions of the corporate marketing mix; explains why the emergence of corporate level constructs such as corporate image, identity, branding communications and reputation represents, both individually and collectively, the Advent of corporate marketing; details the various integrative initiatives in corporate design, corporate communications and identity studies which, together with the incremental augmentation of the marketing philosophy, find their natural dénouement in the Epiphany of corporate marketing; and describes the 6Cs of the corporate marketing mix and reflects on possible future directions in organisational marketing.FindingsThe paper reveals the efficacy of adopting an organisation‐wide corporate marketing philosophy to management decision makers and scholars.Practical implicationsDrawing on the marketing/management theory of identity alignment policy the paper accords attention to each dimension of the corporate marketing mix and ensures that they are in meaningful as well as in dynamic alignment.Originality/valueThe practical utility of corporate marketing is explicated by making reference to case vignettes, and various marketing and non‐marketing literatures.
Corporate brand reputation and brand crisis management
Authors: Greyser Stephen A. 
Published: May 2009

PurposeThis paper aims to provide insights into the what, why, and how of recognising corporate brand crisis through a synthesis of organisational experiences with threats to brand reputation, and to offer guidelines for analytic approaches and suggested organisational actions.Design/methodology/approachThe approach takes the form of a clinical set of examinations and interpretation of a substantial number of recognised corporate brand crisis situations. The analysis and suggested approaches in the paper have been tested with corporate executives and communications counselors in classrooms and private applied situations.FindingsThe main points are: reputational trouble can come in many forms, from many sources and many publics; the most serious situations are those that affect the distinctive attribute/characteristic – “the essence of the brand” – most closely associated with the brand's meaning and success. A number of specific examples illustrate this point. However, past and present corporate behaviour is the most significant element in a crisis situation. Authenticity plays a key role in building, sustaining, and defending reputation. From analysis of many corporate brand crisis experiences the paper finds that forthrightness in communications and substantive credible responses in the form of behaviour are most likely to restore trust and rescue a brand in crisis. The most important actions, however, are those taken to build a “reputational reservoir” as a strong foundation for corporate reputation.Research limitations/implicationsResearch on reputational troubles is rarely based on documented information from inside the affected/afflicted organization. Except when companies have successfully overcome such situations (such as Johnson and Johnson in the Tylenol tragedy), internal information is typically unavailable. Examination of media coverage and informal discussions with former executives can be mitigating substitutes.Practical implicationsThe principal implications relate to: how an organization can assess the seriousness of an actual or prospective situation affecting its brand reputation; suggested approaches to the value and use of corporate communications and the salience of authenticity; and suggested actions in the face of brand crisis.Originality/valueThe paper provides an analytic approach to assessing the seriousness of threats to organisational brand reputation. It also examines actual reputational troubles in the context of corporate‐level marketing and corporate communications; and draws on extensive case studies and seminars in this area with experienced executives.
Rhetoric and reputation: some thoughts on corporate dissonance
Authors: Bernstein David 
Published: May 2009

PurposeThe purpose of this paper is to consider the nature and ongoing incidence of what is termed “corporate dissonance”, making explicit reference to developments relating to corporate communications since the publication of Company Image and Reality in 1984 and the founding of the International Corporate Identity Group in 1994.Design/methodology/approachInsights and reflections derived from consultancy experience, and from observations made by past and present captains of industry along with leading exponents of corporate marketing and from the literature, form the approach adopted in the paper.FindingsThe paper finds that, although organisations and writers have embraced the language relating to corporate marketing and to corporate‐level marketing concepts such as corporate identity, corporate branding, corporate communications and corporate reputation, corporate performance has not matched the promise of the new corporate language: this phenomenon term is called: “corporate dissonance”. In terms of corporate communications 21 shifts have been identified occurring over 25 years.Originality/valueThe paper presents a salutary reminder that the imperative is to calibrate rhetoric with behaviour and that the basis of corporate and corporate brand reputations is derived from what institutions have done and not what they would ideally do (what has been termed the “promise/performance gap”).
Uncovering the corporate brand's core values
Authors: Urde Mats 
Published: May 2009

PurposeThis paper aims to describe the uncovering of a corporate brand's core values and implications for strategic management of its track record.Design/methodology/approachThe paper examines the specific track records of Volvo, IKEA, IBM, and Scanpump, focusing on core values and how they evolve. Based on multiple sources of evidence, the track records of the case companies emerge as patterns of values that are: perceived externally by customers and non‐customer stakeholders; and rooted internally within an organisation.FindingsFour categories of core values emerge, termed true, aspirational, potential, and hollow.Originality/valueThe Core Value Grid is proposed as a managerially useful model on “how to build true values and avoid hollow values”. In principle, a corporate brand cannot be stronger externally than it is internally. Rooted core values with track records supporting a brand promise represent the essence of a corporate brand, guiding internal and external corporate brand building and management. The foundation of a corporate brand risks being undermined by hollow core values and empty promises.
Nutrient composition of products prepared by incorporating amaranth (Amaranthus tricolour) leaf powder
Authors: Singh Surabhi , Punia Darshan , Khetarpaul N. 
Published: May 2009

PurposeAmaranth leaves which are an excellent source of calcium, iron, β‐carotene and protein, grow as a weed during the rainy season in Haryana State. This study aims to incorporate nutrient dense dried amaranth leaves powder in products commonly consumed in Haryana State, India.Design/methodology/approachFresh amaranth leaves were dried at 50 ± 5 ○C. The products like biscuits, mathi, matar and sev commonly consumed in Haryana State, were prepared using 5 per cent dried amaranth leaf powder. Amaranth leaf powder was not added in the products which served as control. The nutrient composition of the prepared products was analysed. The nutrient composition of control and supplemented products was compared.FindingsThe supplemented products like biscuit, mathi, matar and sev had significantly higher protein, fat, ash and fibre contents as compared to their control. The total soluble sugar, reducing sugar and non reducing sugar content of supplemented biscuit was significantly higher than control biscuit. The phytic acid and tannin content significantly increased and in vitro protein and starch digestibility significantly decreased in all the supplemented products as compared to their respective controls. Supplemented biscuit had about one and a half times higher Ca and supplemented mathi and matar had double the amount of Ca than their respective controls. The increase in Mg, Fe and Zn content in all the supplemented products was significant.Research limitations/implicationsAmaranth leaves are abundantly available during the rainy season, and can be successfully incorporated in commonly consumed food products without adding any extra cost.Originality/valueAmaranth leaf powder supplemented products are a very good source of protein, fibre, calcium and iron. Consumption of such value added products may contribute in improving the nutritional status of the population especially the vulnerable section.
Phenolics and antioxidant activity of a ready‐to‐eat snack food prepared from the edible mushroom (Agaricus bisporous)
Authors: Singla Richu , Ghosh Moushumi , Ganguli Abhijit 
Published: May 2009

PurposeThe purpose of this paper is to evaluate the total polyphenolics, flavonoids and antioxidant properties of a ready to‐eat snack food prepared from Agaricus bisporous. A comparison of these properties with the raw, unprocessed mushroom was also carried out.Design/methodology/approachExtracts of raw and snack mushrooms (osmotically dehydrated, dried and spiced and following sensorial analysis) were analyzed for antioxidant activities using DPPH and ABTS radical scavenging methods. Flavonoids were determined by the method of Jia et al. Total polyphenolics (free and bound) were determined by the Folin‐Ciocalteu method; reducing power and hemolysis inhibition of the extracts were determined by the methods of Oyaizu and Zhang et al.FindingsScavenging activity of free extracts of raw and dry snack mushrooms on DPPH radical were 76 per cent and 72 per cent respectively. The ABTS radical scavenging activity of the free extracts of raw sample was 2.76 mg ascorbic acid equivalents/100 g and 2.67 mg ascorbic acid equivalents/100 g snack mushroom. Both free and bound polyphenolic contents in mushroom snacks were slightly higher than raw mushrooms, total flavonoids levels decreased marginally in snack mushrooms. Hemolysis inhibition was decreased (marginally) in free extract of snack mushroom as compared to raw mushroom whereas total reducing power of snack mushroom extract increased significantly. The antioxidant status was unaffected following storage of the snack at ambient temperature for up‐to 15 days.Research limitations/implicationsMushrooms snacks may serve as a good alternative for currently existing snack foods since they retain a significant amount of polyphenolics and antioxidants; mixed with other commonly used snack foods it may provide beneficial health effects to the consumers economically.Practical implicationsA simple, economical process for preparation of Agaricus bisporous snack using sequential application of osmotic dehydration and drying was optimized; the snack mushrooms possessed functional properties comparable to raw, unprocessed mushrooms.Originality/valueThis paper reports for the first time a simple, economical process for preparation of functional snack food from mushrooms.
Effect of feeding enzymatically detoxified aflatoxin‐B1 diet on liver function test of wistar rats
Authors: Tripathi Smita , Niwas Mishra Hari 
Published: May 2009

PurposeThe purpose of this paper is to evaluate safety of the enzymatic treatment (garlic peroxidase) for removing aflatoxin B1 (AFB1) from foods.Design/methodology/approachAn in vivo study was carried out on male wistar rats for three weeks. Since AFB1 is a hepatotoxic; the effect of AFB1 and the enzymatic detoxification of AFB1 on the liver function was studied by determining the serum activities of various hepatic enzymes in different groups of experimental rats.FindingsThe peroxidase (POD) isolated from garlic possess AFB1 degrading properties and the overall detoxification is safe to be used in various foods/feeds as the reaction products produced no toxicity in the adult male wistar rats. Rats fed with aflatoxin contaminated diet possessed increased activities of all the hepatic enzymes investigated; showing symptoms of liver damage compared to rats fed with enzyme treated diet.Practical implicationsThe results of this study can be utilized for commercialization of the garlic POD mediated AFB1 detoxification from feeds/foods.Originality/valueThe aflatoxin detoxyfying abilities of garlic POD and its in vivo safety studies have not been reported so far.
Antioxidant properties of selected salak (Salacca zalacca) varieties in Sabah, Malaysia
Authors: Aralas Sitti , Mohamed Maryati , Fadzelly Abu Bakar Mohd 
Published: May 2009

PurposeSalak (Salacca zalacca) is a species of palm tree native to Malaysia and Indonesia. The fruit is also known as “snake fruit” due to its reddish‐brown scaly skin. Four different varieties of the fruits (i.e. SS1, SS2, SS3 and SS4) have been established by Sabah State Agriculture Department, Malaysia. The purpose of this paper is to investigate and compare the antioxidant properties and phytochemicals content in the edible portion of the fruits.Design/methodology/approachFour different varieties of the fruits were collected and analysed for the antioxidant properties (2,2‐diphenyl‐1‐picrylhydrazyl (DPPH) and ferric reducing/antioxidant power (FRAP) assay), total phenolic and total flavonoid contents using spectrophotometry analysis. Ascorbic acid was determined using titration method.FindingsThe results showed the total phenolic and flavonoid contents of the samples were in the range of 12.6‐15.0 mg gallic acid equivalent/g and 4.9‐7.1 mg catechin equivalent/g of dry sample, respectively. The antioxidant activities of the extracts (using DPPH assay) were highly correlated with total phenolic and moderately correlated with flavonoid content. The reducing capabilities of the extracts using FRAP assay were moderately correlated with all phytochemicals tested. The results suggested that the phytochemicals and antioxidant activity of salak is mildly affected by variety. The high phytochemicals and antioxidant properties of S. zalacca indicated that the fruit possessed potential health benefits properties.Originality/valueSalak fruit is now being developed into fruit juice, pickle and other food products. The commercialization of the fruit may be enhanced if more knowledge on its potential health benefits is studied and discovered. The economic and nutraceutical values might increase and will contribute greatly to the local people.
Primary school food environment in Mauritius
Authors: Chan Sun M. , Lalsing Y. , Subratty A.H. 
Published: May 2009

PurposeWith the increasing rise in obesity and diabetes in Mauritius, the school food environment in Mauritius is becoming a major concern. No study in Mauritius has so far examined the perspective of school head teachers pertaining to food items sold in schools. The purpose of this paper is to determine the primary school food environment in Mauritius.Design/methodology/approachA national postal survey of all the 212 public primary schools in Mauritius was undertaken. A pilot study was initially carried out, followed by administration of a mail questionnaire to all head teachers. The methodology included a validity testing phase. Frequency and associated Pearson's and Fisher's χ2 tests were used for data analysis.FindingsAn 82.1 per cent response rate was obtained. The findings showed that a variety of food items were proposed to schoolchildren. Confectioneries were sold in 97.7 per cent schools while deep‐fried foods were on sale in 76.6 per cent schools although canteen guidelines are provided to schools. No school sold a complete meal. No statistical difference has been noted between food items sold in urban primary schools and those sold in rural primary schools (p > 0.05).Originality/valueThis national study highlights that many less healthy food choices are offered to Mauritian school children, thus undermining their health and nutrition status of Mauritian school children. There is need for urgent action to change the school food environment in order to prevent obesity among school children for a healthier Mauritius.