bluuebunny/crossref_metadata_2025_split huggingface dataset:
Culture cushion: inherently positive inter‐cultural tourist experiences
Authors: Hartman Katherine B. , Meyer Tracy , Scribner Lisa L. 
Published: October 2009

PurposeThe purpose of this paper is to develop and test a new measure called the “culture cushion” to account for the inherent positivity surrounding the inter‐cultural tourist experience.Design/methodology/approachThe first study involved the identification of items for the culture cushion construct and included a semi‐structured questionnaire and a panel discussion. The second study assessed unidimensionality and the convergent, discriminant, and nomological validity of the culture cushion dimensions. Respondents were asked to answer questions about a specific international consumption experience and responded to scale items measuring the culture cushion construct.FindingsA two‐dimensional measure of culture cushion was found to predict satisfaction and behavioral intentions. Judgments were more positive when the encounter was novel relative to previous experiences.Research limitations/implicationsAdditional studies involving travel locations other than those used in this study should be conducted to investigate alternate effects of the culture cushion.Practical implicationsA major motivation of recreational tourists traveling internationally includes the ability to observe and participate in activities that are culturally unique. Firms that cater to international tourist clientele should focus on operationalizing country‐specific cultural aspects of the experience to enhance overall perceptions.Originality/valueThe international tourist operates within a dual country framework, using his/her own cultural “lens” to notice the uniqueness of the foreign culture while striving to understand and participate in authentic encounters. The culture cushion construct offers a novel measure of the positivity that occurs in culturally unique inter‐cultural experiences.
A recipe for success: understanding regional perceptions of authenticity in themed restaurants
Authors: Lego Muñoz Caroline , Wood Natalie T. 
Published: October 2009

PurposeThe purpose of this study is to investigate how geography (distance from the host country, i.e. Mexico) mediates individuals' perceptions of “authentic” ethnic‐themed restaurants and to identify which information sources influence their beliefs.Design/methodology/approachTo explore these issues, a two‐part (qualitative and quantitative) study was undertaken with informants recruited from two regions of the USA (Northeast and Southwest), each with differing proximity to Mexico.FindingsFindings of the study reveal that, despite the fact that all informants reside within the same country, perceptions and expectations of what constitutes an authentic Mexican restaurant varies depending upon geographic location. The further an individual resides from the host country, the more stereotypical their cultural expectations and the greater the emphasis they place on various atmospheric components when selecting an appealing authentic environment at which to dine. Atmospheric and design elements that define an “authentic” Mexican restaurant are provided. Finally, the study shows that significant regional differences are relevant to the frame of reference used for determining the authenticity of a Mexican restaurant.Practical implicationsThe selection of atmospheric and tangible design elements needs to be carefully considered in the construction of ethnic‐themed restaurants. Findings suggest that marketers utilizing an ethnic theme need to research the cultural expectations of their target audience, their source, and to take into consideration geographic distances between the host country and the restaurant's location.Originality/valueThis paper advances scholarship about the mediating role that geography and informational sources play in an individual's perceptions of “authentic” ethnically‐themed environments.
How green should you go? Understanding the role of green atmospherics in service environment evaluations
Authors: Bieak Kreidler Nicole , Joseph‐Mathews Sacha 
Published: October 2009

PurposeThe purpose of this paper is to introduce the idea of green atmospherics and propose a conceptual framework for green service environment factors and a typology for green consumers.Design/methodology/approachThis paper takes the form of a conceptual piece. and offers a new approach to green consumerism. Green atmospherics goes beyond many of the typical factors explored in previous service environment studies. The paper examines how many terms commonplace in the design and architectural literature can be translated into the marketing arena. Factors such as daylighting, recycling, offgassing, insulation, optimal energy performance and design for the environment are discussed.FindingsThe paper proposes that “going green” goes beyond having recyclable or even sustainable products, to an ideology that incorporates improving worker morale and retention, and giving back to the communities they are located in. Additionally, the paper makes a case for classifying green consumers based on a psychographic segmentation approach compared to the more traditional socioeconomic classification.Originality/valueThis paper offers a conceptual framework for assessing green atmospherics within service environments and proposes a green consumer typology that references “stimuli” versus “socio‐demographics” for categorization. A new categorization is proposed and the importance of this topic to consumers, practitioners and researchers are discussed.
Financing energy efficiency: lessons from experiences in India and China
Authors: Prasad Painuly Jyoti 
Published: October 2009

PurposeImproving energy efficiency is considered one of the most desirable and effective short‐term measures to address the issue of energy security, and also reduce the emission of greenhouse gases. However, lack of access to domestic finance is the major hindrance in achieving the potential in China and India. This paper aims to report the experience of a three‐country United Nations Environment Programme/World Bank Energy Efficiency Project (involving China, India and Brazil) that is set up to address the financial barrier and identifies the lessons that can be learnt from the project.Design/methodology/approachThe paper follows the post‐completion review approach of a project and presents the activities undertaken and results obtained from the project.FindingsThe project seeks to remove the financial barrier through the development of a commercial banking window for energy efficiency, energy service company development and support, exploring the need for setting up guarantee facilities and need for facilitating equity financing to the sector. The project succeeds in creating awareness and better understanding among the financial institutions in both India and China on potential of energy efficiency and need to make financing available for this. The banks in India in created specialized schemes for energy efficiency financing, and in China, the project has a positive impact on the new initiatives with the on‐lending facility and the guarantee fund for energy management companies. Experience sharing on these issues through cross‐exchange workshops proves to be very useful. The project successfully creates a platform on which further energy efficiency work can be carried out in the participating countries.Originality/valueBy disseminating the experience of energy efficiency financing in two developing countries, the paper contributes to knowledge that can be helpful in a wider context.
The hedonic nature of wine tourism consumption: an experiential view
Authors: Bruwer Johan , Alant Karin 
Published: October 2009

PurposeThe purpose of this paper is to use the experiential view of consumption to better understand the nature of the motivations of the wine tourist in a congested wine region environment. It also aims to determine the impact of travel antecedents such as the perceived characteristics of the wine region, information sources utilised, and previous knowledge of the region and its products on the destination decision‐making process and ultimately the visitation motivations.Design/methodology/approachInformation is obtained from a random sample of 304 respondents from 12 wineries representing all size groups situated on the Paarl Wine Route (PWR) in South Africa. Data are collected through the use of a self‐administered, highly structured questionnaire, self‐completed by respondents at each of the winery cellar door venues.FindingsThe most important characteristic of the entire winescape is the region's scenic beauty. Other high impact characteristics are the friendly people and their hospitality, overall ambience and the diversity of wine estates. These factors point to hedonic behaviour in a highly social context and primarily a search for enjoyment/pleasure, mainly by first‐time visitors. The dynamic of first‐time and repeat visitation plays a key role in visitors' wine tourism behaviour. The decision to engage in wine tourism is generally impulsive, even spurious, the visit duration short and the motivations guiding the visitors' behaviour predominantly hedonic in nature.Research limitations/implicationsThe impact of the natural landscape underlines the premise that an experiential research approach can yield valuable insights and sheds new light on the fact that a memorable experience for a wine tourist does not only evolve inside the winery's cellar door. In the process it exposits what could be unique selling points for marketing differently positioned wine regions.Originality/valueThis study is of value to academic researchers, travel and accommodation providers and wine industry practitioners alike as it highlights important aspects of wine tourism behaviour with regard to the actual (underlying) motivations that drive them to visit cellar doors in a wine region.
Is a glass of Merlot the symbol of globalization?
Authors: Lee Kyuho 
Published: October 2009

PurposeThe purpose of this paper is to investigate how underlying globalization could influence Asian consumers' wine drinking patterns and behaviors. Specifically, a theoretical framework that explains the underlying motivations of Asian wine consumers is developed.Design/methodology/approachA broad range of literature is reviewed in an attempt to develop a theoretical framework for the impacts of globalization on the Asian wine market.FindingsThree key forces that drive change in the Asian wine markets are identified; these changes explain the explosive growth of wine consumption in Asian countries.Research limitations/implicationsA theoretical framework is developed in an effort to explain the impacts of globalization on Asian wine consumption. Therefore, no empirical tests are conducted to validate the theoretical framework. Future studies could test the theoretical model by conducting an empirical study.Practical implicationsMulti‐faceted global progress in terms of economic, technological, and socio‐cultural influences has influenced Asian consumers' wine consumption positively. Therefore, Asian consumers' wine consumption will continue to grow significantly. A theoretical framework that explains the relationship between the progress of globalization and wine consumption in Asia is developed. This framework will help international wine marketers better understand the recent rapid growth of wine consumption in Asia.Originality/valueThis is the first research that attempts to investigate how globalization has affected the Asian wine market.
Wine marketing strategies in Spain
Authors: Espejel Joel , Fandos Carmina 
Published: October 2009

PurposeThe purpose of this paper is to analyse the influence of the perceived wine quality across intrinsic and extrinsic attributes on satisfaction, loyalty and buying intention of Spanish protected designations of origin (PDO) wine consumers.Design/methodology/approachInformation is obtained from an initial qualitative approach through a dynamic group that allows us to develop the scales on which to quantify the different concepts. After this process a personal questionnaire is completed. With this aim the structural equation model (SEM) methodology is applied. However, as a previous measure, scales are depurated (analysis of reliability, dimensionality and validity) in order to guarantee an appropriate concept measurement.FindingsThe results obtained in the hypothesis contrast of the model reveal the existence of a positive influence of the intrinsic perceived quality attributes (colour, smell and flavour) on consumers' satisfaction. On the other hand, it is not possible to find enough evidence to support the influence of extrinsic perceived quality attributes (price, brand and region of origin) on consumers' satisfaction and loyalty. A possible explanation of these findings could be the small degree of consumers' involvement before the wide variety of PDO wines on the market. Quite probably, this aspect could influence their satisfaction and loyalty towards these kinds of products.Practical implicationsManagers must design marketing strategies to emphasise the intrinsic properties of the agro‐food products by means of their extrinsic attributes. In fact, quality stamps, PDO properties and other possible differentiating quality aspects must be highlighted on the labels. All these aspects could allow the product to improve its image and consolidate product links in consumer minds. Through this process it would be possible to achieve a better perceived quality and higher consumer satisfaction, loyalty and buying intention.Originality/valueThis paper analyses the particularities of a traditional agro‐food product protected under a PDO and how these particularities influence on satisfaction, loyalty and buying intention. The literature analysing the interrelation between satisfaction, loyalty and buying intention concepts is very scarce in the PDO wine context.
Peter Drucker: modern day Aristotle for the business community
Authors: Kurzynski Marcia 
Published: October 2009

PurposeCurrent headlines depicting the billion dollar government bailouts of some of the world's largest business corporations suggest that a new paradigm of management is needed. This paper seeks to propose that the management theory of Peter F. Drucker and certain Aristotelian concepts, expressed in the Nicomachean Ethics and Politics, are applicable to the business community today.Design/methodology/approachDrucker's management philosophy is synthesized with the moral philosophy of Aristotle to suggest a practical management framework for contemporary business practitioners. In providing a virtue‐based moral framework for management grounded in a concern for character, communal wellbeing, and ultimate purpose, Drucker's Aristotelian‐style of business management provides a viable, virtue‐based management theory that contemporary managers should be able to embrace.FindingsDrucker has been regarded as one of the most influential management thinkers of the twentieth century. It is suggested that, given the current level of morality shown in the behaviour of business people today – business leaders in particular, what is needed is a change in managerial perspective. A change from the prevailing concern with one's own wellbeing – how much one has, or can get for oneself – to include a concern for the wellbeing of others. It is proposed that Drucker's management philosophy, which reflects Aristotelian matters of character, community and telos, though formulated many years ago, provides a framework for improving managerial behaviour today.Research limitations/implicationsDrucker's pragmatic business commentary and advice reveal a deep understanding of the complexity of the business world and the realities of business from the perspective of the business person, and yet do not reject the overriding moral principles of integrity, community and achievement that serve as the foundation for society.Originality/valueThe paper offers a business‐relevant, virtue‐based perspective that, in the author's opinion, is more than adequate for a renewed vision of management in the twenty‐first century.
Peter Drucker's leap to faith
Authors: Fernandez Susana 
Published: October 2009

PurposeThe purpose of this paper is to identify and interpret the spiritual foundation that permeates all Drucker's contributions, and to show that his convictions served as his internal compass, thus helping him to develop and articulate a coherent and unequivocally ecological view of the nature of management.Design/methodology/approachThe paper makes use of primary data by focusing on Drucker's published works, as well as private correspondence found at the online Drucker Archives of the Drucker Institute in Claremont Graduate University. It also makes use of materials written about Drucker and his views by former students and colleagues.FindingsThe paper presents Drucker as a lifelong learner, as the excellent student who used his personal lens to observe, synthesize, and purposefully distil his experiences into what would become the practice of management. The paper examines his contributions to the field of management from a personal perspective by presenting Drucker as the spiritual philosopher, the social ecologist, the learning teacher, and the refracting bystander.Practical implicationsThe paper suggests that Drucker's views achieve greater clarity, poignancy, and relevance when contextualized within his personal philosophy. This foundation humanizes his phenomenal contributions, and increases respect for a man who exemplified what he preached.Originality/valuePresenting Drucker as a pragmatist alone devalues his overall contributions to management and society. In an era of reported spiritual decline and commodization of the individual, Drucker's spiritually‐aligned contributions remind readers that doing the “right thing” is both simple and complicated, but always a timelessly human right and responsibility.
Revisiting Drucker's theory
Authors: Yani‐de‐Soriano Mirella , Slater Stephanie 
Published: October 2009

PurposeThis paper sets out to review the business history of consumerism and to ask whether over‐consumption is leading to an unacceptable level of inappropriate social behavior that is detrimental to both society and business.Design/methodology/approachThe paper reviews Peter Drucker's writings on management and explores the meaning of consumerism and how it could have led to the over‐use of marketing. The paper discusses how the word “consumerism” has evolved and brings attention to the role of the internet in consumerism. It explains why poor knowledge management strategies are presenting a new set of challenges for business. Finally, it discusses the reasons why the balance of power between businesses and consumers needs to revert to a status of equilibrium.FindingsThe paper contends that the growth of consumerism has led to the over‐use of marketing and it explains why, in twenty‐first century marketing, social responsibility should be extended to a wider group of stakeholders that includes government, businesses and consumers.Practical implicationsThe “consumer is king” concept has implications for management because of the emphasis businesses have placed on their customers. The paper asks managers to review their knowledge management systems and processes. Electronic document management systems (EDMS) and business process management systems (BPMS) will protect corporations from some of the cybercrime examples discussed here.Originality/valueThe research reviews Drucker's work on knowledge management and asks why management continues to fail to implement appropriate knowledge‐based systems for protecting their business.
Success beyond success: the “golden triangle” of continuous performance improvement
Authors: Klaas Jagersma Pieter 
Published: October 2009

PurposeThe main subject of the article is continuous performance improvement (CPI). More specifically, the author seeks to understand the most important management challenges under that heading. An extensive empirical study determines companies' most important continuous performance improvement roots.Design/methodology/approachThe study was conducted from January to September 2008. The author conducted 48 interviews with senior executives of well‐known global companies. The companies cover a wide range of industries.FindingsThree categories of performance roots are undeniably the chief variables of company and management effectiveness: leadership, business models, and people, i.e. the “golden triangle” of continuous performance improvement. CPI at world‐class levels will only occur if all of these levers are focused upon on an ongoing basis.Research limitations/implicationsThe study is embedded in qualitative research, i.e. mainly open‐ended interviews.Practical implicationsContinuous performance improvement means constantly searching for a “better practice”, implementing that practice, and then searching for another “better practice”. Without the emphasis on continuous improvement, one‐time gains are unlikely to lead to further improvements. The competitive squeeze provides the main rationale for executives to build a continuous performance improvement mindset. In doing so, they preserve margins and vitality. A continuous performance improvement approach must be developed that minimizes both perceived and actual risk while ensuring that the benefits from the changes are captured quickly.Originality/valueEach industry faces a regular, predictable and persistent erosion of competitive positions as a result of competitive pressure, technological progress and changes in industry dynamics. While the dynamics of industries are not easy to understand, the real challenge is how to build a continuous performance improvement mindset and how to roll it out at a pace that will be sufficiently fast to stay ahead of the pack. This article is about the main components of a continuous performance improvement approach (the golden triangle of CPI).
Guided by the brand: from brand management to integrative corporate communications
Authors: Malmelin Nando , Hakala Jukka 
Published: October 2009

PurposeThe purpose of the paper is to develop a concept and framework of integrative brand management through a case analysis of the international Dove campaign.Design/methodology/approachThe paper presents a conception of integrative brand management and a case analysis.FindingsThe paper presents a thorough case analysis of the Dove campaign, and a framework of integrative brand management.Originality/valueThe paper contributes a framework for organizational brand analysis and management that is applicable to corporate communications, and also contributes a thorough case analysis of the international Dove campaign.