bluuebunny/crossref_metadata_2025_split huggingface dataset:
Crisis leadership: when should the CEO step up?
Authors: Lucero Marela , Tan Teng Kwang Alywin , Pang Augustine 
Published: August 2009

PurposeOne explicit leadership role the chief executive officer (CEO) can play during crisis is to assume the role of being the organization's spokesperson. What remains unclear is at what point of the crisis should the CEO step up and how does that impact crisis communication? The purpose of this paper is to examine this question.Design/methodology/approachThe meta‐analysis method is used to combine different data in various studies of one topic into one comprehensive study. More than 30 crises are meta‐analyzed.FindingsThe CEO needs to step up to revise earlier statements or when the integrity of the organization is questioned. Additionally, the CEO should step up at the beginning of the crisis if the crisis pertains to organizational transgression or when the crisis becomes unbearable to organizational reputation. As counter‐intuitive as it may, CEOs should refrain from stepping up at the height of the crisis.Research limitations/implicationsIt is an exploratory study. Some cases have lesser information to analyze than others.Practical implicationsInstructive for both corporate communications practitioners and CEOs as they have a framework to guide them on when the CEOs should step up, and when the presence of corporate communications would suffice.Originality/valueLittle has been studied to clarify the exact nature, role, and impact of the CEO as organization spokesperson in crises. This paper provides the initial template.
Greening corporate identity: CSR online corporate identity reporting
Authors: Rolland Deborah , O'Keefe Bazzoni Jana 
Published: August 2009

PurposeThe purpose of this paper is to explore the motivations for and the impact of corporate social responsibility (CSR) online reporting on organisational identity development and stakeholder relationship management through corporate web communication and information strategies.Design/methodology/approachA content analysis method is utilised to critique evidence of the use and impact of online CSR reporting in three selected corporate web sites from the automotive industry. In particular, sustainability and environmental social responsibility reporting, evidence of stakeholder engagement and acknowledgement of societal concerns for corporate identity and reputation management are critiqued from a framework of persuasion and credibility alongside organisational role responsibility.FindingsThe findings concurred with current research in corporate communication that documents the significant rise in the use of corporate web sites for the reporting of CSR activities and in corporate attempts to acknowledge and respond to changing local/national and global societal expectations concerning business practices. The automotive industry web sites showed recognition of this increase in societal expectations, projection of a desired corporate identity and the subsequent monitoring of a consistent and accessible communication strategy directed at all stakeholders.Research limitations/implicationsWhile the findings reflect the literature, the evaluation of three selected global web sites within one industry sector only allows for conclusions reflecting generalisations. Future research will necessarily incorporate consideration of both traditional and contemporary national cultures, into such evaluations.Originality/valueExploring the traditional and non‐traditional motivations for CSR and their impact on CSR reporting for a globalised world.
Management conversations in Danish companies
Authors: Kryger Aggerholm Helle , Agerholm Andersen Mona , Asmuß Birte , Thomsen Christa 
Published: August 2009

PurposeGood stakeholder relations are crucial for the corporate image and reputation of modern organisations. One important management tool for use in successfully establishing good stakeholder relations involves management conversations. Until now these conversations have not been investigated extensively either in general or specifically within the field of corporate communication. The purpose of this paper is to contribute to this developing field of research by presenting the results of a study of management conversations.Design/methodology/approachThe paper investigates the ways in which various management conversations are used strategically in companies to benefit relations with stakeholders and the image or reputation of the company concerned. The conversations studied are recruitment conversations, job appraisal interviews, round‐table sickness leave conversations and dismissal conversations.FindingsThe paper shows that the companies involved are aware that such conversations should be used as tools for implementing their company strategy and values. However, the strategic potential of these conversations is not fully exploited, and specific crucial aspects like values communication are more prevalent in some conversations than in others.Originality/valueThe paper highlights the need to gain deeper insight into the correlation between various management conversations on the one hand, and management conversations and strategy on the other.
Corporate Greening 2.0: factors in play as executives zero in on climate change
Authors: Harrison E. Bruce 
Published: August 2009

PurposeThe purpose of this paper is to introduce the concept of Corporate Greening 2.0 as a sustainable corporate communication and business strategy (the author's perspective on the societal and economic impact of climate change and carbon constraint is developed in a recent work by Harrison).Design/methodology/approachThe approach is based on the author's career experiences and insight into sustainability issues as a reporter, US Congressional aide, chief communications officer of a Fortune 500 company, and head of an international consulting firm.FindingsThe paper explores models for corporate officers to follow in developing “green” sustainability strategies.Originality/valueThis paper offers a new perspective in developing corporate social responsibility, climate change, and corporate greening initiatives as competitive business strategies.
Collaborative corporate social responsibility
Authors: Simone Byrd L. 
Published: August 2009

PurposeThis purpose of this paper is to examine how two, American‐based, international public relations agencies came to participate in the United Nations Global Compact. The global compact is an initiative which brings together more than 4,000 member organizations in over 100 countries to address some of the world's most pressing issues. Specifically, this paper seeks to identify: the events that prompt these senior‐level executives, as members of their agency's dominant coalition, to initiate participation in the global compact; what obstacles within the agency present challenges to joining the global compact; and how each agency integrates the compact principles into its work.Design/methodology/approachGrunig's situational theory of publics is used as a framework to create a single, embedded case study which integrates three subunits of analysis: in‐depth interviews, and primary and secondary document analysis. In‐depth interviews are conducted with one senior‐level executive/counselor from each of the two agencies that are examined. Primary document analysis focuses solely on the Communication on Progress reports which must be submitted on a bi‐annual basis by every global compact participant. Secondary document analysis includes any agency‐produced materials, such as speeches/presentations, as well as articles written for business publications.FindingsOverall, results indicate that both agencies have yet to fully integrate the compact principles into their own internal functions, and primarily use the global compact as a tool for counseling clients. However, both agency executives reveal that it is going to become necessary for their agency to involve themselves in the global compact, within and across the entire agency – particularly in terms of confronting issues such as ethics and diversity.Originality/valueThis paper adds to the existing scholarship in a few, important ways. First, it incorporates and encourages the continued use of qualitative methods to examine contemporary issues that face the practice of public relations. Second, this research establishes an argument for furthering the idea that public relations professionals can be advocated for social change and can be influenced through the work they do. Finally, this paper stresses the continued importance of public relations work in facilitating global citizenship initiatives.
Communication structure of the public sector in India: an empirical analysis
Authors: Koul Saroj 
Published: August 2009

PurposeThe purpose of this paper is to report empirical research about the chronological development of the organizational structure, functions (functional groups) and competencies of the corporate communication(/public relation) – CC(/PR) department of the central public sector enterprises (CPSEs) in India. This paper also attempts to identify the specific organizational goals that influence CC(/PR) departmental structure and its effectiveness.Design/methodology/approachIn total, 34 selected CPSEs reflecting most of the salient features of the public sector in India are identified. Key personnel (or designates) in the CC(/PR) departments are contacted to take an online survey that is built after analyzing previously reported instruments appropriate in this context. Analyses are conducted using SPSS 10.0.FindingsData analysis shows that in many PSUs, the development of full‐fledged CC departments is still at a nascent stage; however, in other PSUs development of CC is already streamlined with company vision and is mature as a division. Key acceptable PR roles include communication for the desired perception among target audience and brand sustainability. In established CC departments, CC is a strategic management tool, synchronizing all intentional forms of internal and external communications, thus helping the PSUs to define its corporate image and improve corporate performance. Through the built‐in measurement systems, PSUs are encouraged to become global players.Originality/valueThe paper empirically measures the efficiency of CC(/PR) departments of 34 operating CPSEs concerned with the development of the engineering industry in India. This paper would be of value to researchers and practitioners seeking to promote, practice or influence the structuring of CC(/PR) departments.
Employees' perceptions of company values and objectives and employer‐employee relationships
Authors: Holtzhausen Lida , Fourie Lynnette 
Published: August 2009

PurposeThe purpose of this paper is to conceptualize a model indicating the impact of corporate identity management on managing relationships with employees in organizations.Design/methodology/approachThis is an analytical paper consisting of a literature study of relevant literature, and results based on a PhD study.FindingsA preliminary model is proposed indicating that non‐visual corporate identity elements, especially organizational values and objectives impact on employer‐employee relationships.Research limitations/implicationsThis is a theoretical paper and still needs to be empirically verified.Originality/valueThis is a conceptual paper contributing to the body of knowledge regarding corporate identity and relationship management. More specifically it fills a niche referring to communication with internal stakeholders regarding corporate identity with the aim of relationship management.
Project communication in a strategic internal perspective
Authors: Ramsing Line 
Published: August 2009

PurposeThe purpose of this paper is to discuss the concept of project communication. What is currently understood by project communication? How and to what degree is it being discussed within the field of corporate communication and project management? And finally, what is the potential of interpersonal project communication?Design/methodology/approachBased on a literature review of the two above‐mentioned fields of research, the discussion of the potential of interpersonal project communication is put in relation to concepts of power relations in an organisation, use of networks in communication and the trends and perspectives in contemporary project management.FindingsThe term project communication is emerging in the literature on project management and has a very limited place in the literature on external corporate communication. In the literature on internal corporate communication there is no mentioning of project communication. Despite the acknowledged need to focus on communication as a whole in projects there is no indication in the literature that any collaboration exists between the field of corporate communication and the field of project management – creating a gap at the intersection of the two fields of research.Research limitations/implicationsGiven the early stage of this project, the empirical data collection has not yet taken place.Practical implicationsUsing interpersonal project communication to strengthen project communication by integrating know‐how and principles from corporate communication.Originality/valueThe paper is of value by challenging the use of the term “project communication” and extending the concept by defining the aspect of interpersonal project communication and its potential in creating synthesis between the research fields corporate communication and project management.
Communication policy, corporate language policy and corporate information portal
Authors: Simonsen Henrik 
Published: August 2009

PurposeThe aim of this paper is to discuss a theoretical framework for increased integration of a company's communication policy, corporate language policy and corporate information portal with a view to facilitating communication management.Design/methodology/approachThe paper draws on selected theoretical contributions on corporate language policy with special emphasis on theoretical considerations on the type of language policies developed and implemented in companies and organisations and on corporate communication with special emphasis on van Riel's common starting points. The empirical basis of the paper is a triangulation of questionnaire data, content analysis data and interview data.FindingsThe paper argues that corporate communication has not sufficiently included the operational part of a company's corporate communication. The paper makes the case for a theoretical integration framework based on van Riel's common starting points (CSPs), and argues that corporate communication also needs to include the corporate language policy and the corporate information portal, defined as a modern information directory offering communicators concrete communication data for use in concrete text production situations.Originality/valueThe paper proposes a CSP‐based theoretical integration framework and makes the case for a Holy Trinity in corporate communications based on the communication policy, the corporate language policy and the corporate information portal.
Language management and social interaction within the multilingual workplace
Authors: Tange Hanne , Lauring Jakob 
Published: August 2009

PurposeThis paper aims to identify communicative practices emerging from the management decision to implement English as a corporate language, assessing their implications for social interaction and relationships within the multilingual workplace.Design/methodology/approachAn exploratory study based on qualitative research interviews was used.FindingsThe analysis highlights the discrepancy between a general openness to the use of English as a corporate language in Danish organisations and language users' communicative practice. This leads to the identification of language clustering and thin communication as characteristic behaviours within the multilingual workplace.Research limitations/implicationsThe interviews were performed in Danish organisations alone. New research is required in order to apply the findings to other linguistic or national settings.Practical implicationsThe research identifies two barriers to employee interaction within the multilingual workplace. This is relevant in relation to language planning as well as diversity management.Originality/valueThe paper is original in its application of a sociolinguistic perspective to employees' linguistic practice. This points to the importance of language as a social resource and the possible limitations of corporate language policies.
Reconciling conflicting interpretations of risk
Authors: Mumford John , Gray David 
Published: August 2009

PurposeThe introduction of new technology presents many challenges for risk communication. The technology often involves potential hazards and unintended consequences, hence the public must be engaged and consulted. However, this engagement can generate unfounded concerns and unnecessary distress. This paper aims to address how one can achieve the right level of engagement and communicate effectively.Design/methodology/approachThe paper is based on a specific case study, the introduction of hydrogen refuelling in London, and ethnographically observes the social construction of reality that occurs through the interactions in the case.FindingsThe paper notes the forms of communication which were constructive, and those that were not and observes how institutional “body‐language” plays a large part in the way interactions are perceived. Symbolic association with wider social concerns appear to distinguish whether people take a strong position, or just let matters take their course.Research limitations/implicationsThe papers suggests a refinement of the Social Amplication of Risk Framework.Practical implicationsThe analysis suggests how this aspect of community relations can be managed and proposes a communication strategy which focusses on developing a sense of trust and social cohesion. It offers insights into why the public worry about some risks and ignore others.Originality/valueThe research was conducted by participant observation over a period of two years and thus the paper provides a first‐hand insight into how events occurred.
The blogosphere and public relations
Authors: Porter Lance , Sweetser Kaye , Chung Deborah 
Published: August 2009

PurposeThe purpose of this paper is to examine the perception and adoption of blogs among public relations practitioners and how blog use relates to roles and status.Design/methodology/approachA national e‐mail survey of 216 US public relations professionals was used.FindingsWhile blog use was similar to national audiences, practitioners were maintaining mostly personal blogs and using blogs professionally at low levels. Furthermore, women lagged behind men in the strategic use of blogs. Finally, cluster analysis challenged Porter and Sallot's roles typology, reverting to the previous manager‐technician dichotomy.Practical implicationsWhile practitioners use blogs at a similar level to that of the general population, they may be missing an opportunity to reach publics directly both through blogging and placing stories in blogs.Originality/valueThe paper provides an early look at an emerging technology that most practitioners agree will have a substantial impact on the industry.
An analysis of US government and media disaster frames
Authors: Fisher Liu Brooke 
Published: August 2009

PurposeThe purpose of this study is to evaluate whether the media's disaster coverage reflects the messages disseminated by state emergency management agencies (SEMAs).Design/methodology/approachSEMAs were selected as the unit of analysis because the 2008 National Response Framework designates SEMAs with primary responsibility for managing disaster planning and coordinating the inter‐governmental response to disasters. Specifically, this study identifies ten disaster frames SEMAs use through a qualitative content analysis of all the media releases distributed by three SEMAs (n=303) during a two‐year time frame. It then evaluates whether the coverage reflects SEMA's frames through a quantitative content analysis of 1,088 newspaper articles.FindingsTaken as a whole, the research indicates that framing allows the media to efficiently tell disaster stories, but the media's disaster frames often are not ideal from the perspective of emergency managers. These frames also are affected by individuals and groups outside of the media as well as cultural and societal values.Originality/valueThe paper can help emergency managers identify which disaster frames are best suited for information subsidies (e.g. media releases) and which frames may be better suited for direct‐to‐the public dissemination (e.g. community meetings and public service announcements).
Wi‐Fi and Bluetooth: the path from Carter and Reagan‐era faith in deregulation to widespread products impacting our world
Authors: Marcus Michael J. 
Published: August 2009

PurposeThe purpose of this paper is to provide a historical account of the May 1985 spread spectrum FCC decision.Design/methodology/approachThe paper presents a case study giving a first‐person account of decision making at the FCC in 1985.FindingsThe May 1985 decision did not start as an attempt to bring specific products to market, but as part of a program to remove anachronistic technical regulations and allow a free market in innovative technology, subject only to responsible interference limits.Research limitations/implicationsResearch limitations encompass typical limitations of a narrow case study of a historical event.Practical implicationsThe paper guides future decision making in telecommunications policy.Originality/valueThe paper reflects the path of deregulation in the 1980s resulting in widespread product innovation in the twenty‐first century.
History of wireless local area networks (WLANs) in the unlicensed bands
Authors: Negus Kevin J. , Petrick Al 
Published: August 2009

PurposeUsing a brief history of the development of WLAN standards and products this paper seeks to explain how unlicensed spectrum regulations by the Federal Communications Commission (FCC) have affected the industry.Design/methodology/approachThe paper's approach is one of personal experience.FindingsIn general, the FCC's initiative to create an “unlicensed commons” for various forms of wireless communication applications has been the key enabler of today's multi‐billion dollar per year WLAN industry. In particular, certain regulatory decisions over the past 25 years regarding these bands have had profound, generally beneficial but sometimes unexpected influence on the WLAN industry.Originality/valueThe paper attempts to document these inflection points and their impacts on WLANs as well as to provide some insight as to how future evolutions of the unlicensed spectrum regulations can best enable optimal usage of this valuable spectrum.