bluuebunny/crossref_metadata_2025_split huggingface dataset:
Pengaruh Atribut Produk dan Ecoliteracy terhadap Loyalitas Konsumen
Authors: Syaharani Amella Prasiwi , Puspaningrum Astrid 
Published: August 2024

Consumer loyalty is one of the key assets for companies and is an important factor for their effort of sustaining their business for a long time. Here product attributes serve as a toll to communicate products. If the products can fulfil the need and the wish of consumers, satisfaction that leads to loyalty will grow. Ecoliteracy makes multiple parties have knowledge about the environment. When consumers are aware and knowledgeable about the environment and contribute to it, with the support of attitude, their loyalty to green product will increase. The objective of this explanatory research is to analyze and explain the effects of product attributes and ecoliteracy on the loyalty of AQUA LIFE consumers in Malang City. The research population is people of Malang City who have purchased AQUA LIFE. Using non-probability sampling method and purposive sampling technique, 120 people with the minimum age of seventeen years who have purchased AQUA LIFE at least twice were selected as the respondents. The results of the multiple linear regression have led to a finding that product attributes and ecoliteracy positively and significantly affect the consumer loyalty.

Abstrak
Loyalitas konsumen merupakan salah satu aset perusahaan yang penting dan menjadi faktor penting untuk mempertahankan kelangsungan bisnis dalam jangka waktu yang lama. Atribut produk sebagai alat untuk mengkomunikasikan manfaat suatu produk, yang mana apabila dapat memenuhi kebutuhan dan keinginan konsumen akan menciptakan kepuasan dan berujung pada loyalitas. Ecoliteracy membuat berbagai pihak memiliki pengetahuan tentang lingkungan, dan ketika konsumen sadar, berkontribusi, memiliki informasi serta di dorong oleh sikap maka dapat meningkatkan loyalitas konsumen terhadap produk ramah lingkungan. Penelitian ini bertujuan untuk menganalisis dan menjelaskan pengaruh atribut produk dan ecoliteracy terhadap loyalitas konsumen produk AQUA LIFE di Kota Malang. Jenis penelitian ini adalah explanatory research. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah non-probability sampling dengan menggunakan metode purposive sampling. Populasi dalam penelitian ini adalah masyarakat Kota Malang yang pernah membeli produk AQUA Life dan diperoleh sampel sebanyak 120 responden dengan kriteria responden berusia 17 tahun keatas dan pernah mengkonsumsi AQUA Life minimal sebanyak dua kali. Penelitian ini menggunakan analisis regresi linier berganda dan hasil penelitian ini menunjukkan bahwa atribut produk dan ecoliteracy memiliki pengaruh positif dan signifikan terhadap loyalitas konsumen.
Pengaruh Pemasaran Hijau Terhadap Keputusan Pembelian dan Dimediasi oleh Citra Perusahaan
Authors: Mufid Irvan , Arif Moh Erfan 
Published: August 2024

This study aims to determine the effect of green marketing on purchase decisions and is mediated by brand image on H&M consumers. This type of research is explanatory research which explains the causal relationship between variables through hypothesis testing with quantitative analysis methods. This study used a sample of 105 respondents who were drawn from a population of H&M consumers who were scattered and able to access questionnaires. Sampling using purposive sampling technique. The characteristics of the selected sample are, at least 15 years old and maximum 30 years old, are H&M consumers, and have made purchases at H&M. The test instrument used to test the instrument of this research is descriptive analysis and path analysis which is supported by validity and reliability tests. From the results of the study it can be concluded that the green marketing variable has a significant influence on purchasing decisions and can be mediated by brand image on H&M consumers.

Abstrak
Penelitian ini bertujuan untuk mengetahui pengaruh Pemasaran Hijau terhadap Keputusan Pembelian dan di mediasi oleh Citra Perusahaan pada konsumen H&M. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan kausal antara variabel-variabel melalui pengujian hipotesis dengan metode analisis kuantitatif. Penelitian ini menggunakan sampel sebanyak 105 responden yang diambil dari populasi konsumen H&M yang tersebar dan mampu mengakses kuesioner. Pengambilan sampel menggunakan teknik purposive sampling. Karakteristik sampel yang dipilih yaitu, minimal berusia 15 tahun dan maksimal 30 tahun, merupakan konsumen H&M, dan pernah melakukan pembelian di H&M. Alat uji yang digunakan untuk menguji instrumen penelitian ini berupa analisis deskriptif dan analisis jalur yang ditunjang dengan uji validitas, uji reliabilitas. Dari hasil penelitian dapat disimpulkan bahwa variabel pemasaran hijau memiliki pengaruh secara signifikan terhadap keputusan pembelian dan dapat di mediasi oleh citra perusahaan pada konsumen H&M.
Pengaruh Perceived Price, Perceived Value, dan Social Influence terhadap Purchase Intention
Authors: Annisa Putri , Juwita Himmiyatul Amanah Jiwa 
Published: August 2024

This research aims to identify how perceived price, perceived value, and social influence affect the intention of undergraduate students of Faculty of Economics and Business of Universitas Brawijaya to purchase Spotify’s premium service. This explanatory research explains and corroborates the relationship between the dependent and the independent variables. The research samples were selected using purposive sampling; they are 150 undergraduate students of the said faculty who uses Spotify’s free application. The data was harvested from Google Forms questionnaires distributed online. The results of the multiple linear regression analysis performed in SPSS ver. 25 have led to findings that perceived price, perceived value, and social influence positively and significantly affect the purchase intention.

Abstrak
Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Perceived Price, Perceived Value, dan Social Influence terhadap Purchase Intention layanan Spotify Premium pada mahasiswa S1 Fakultas Ekonomi dan Bisnis Universitas Brawijaya. Jenis penelitian ini adalah explanatory research yang menjelaskan atau membuktikan hubungan pengaruh antar variabel independen dan dependen. Penelitian ini menggunakan sampel sebanyak 150 responden dimana penyebaran kuesioner dilakukan melalui Google formulir secara online. Pengambilan sampel menggunakan metode non-probability sampling dengan teknik purposive sampling. Sampel terdiri dari responden yang merupakan mahasiswa S1 Fakultas Ekonomi dan Bisnis Universitas Brawijaya yang menggunakan aplikasi Spotify tidak berbayar. Analisis data menggunakan Analisis Regresi Linear Berganda dengan menggunakan SPSS ver. 25. Hasil penelitian menunjukan bahwa dari ketiga variabel yaitu Perceived Price, Perceived Value, dan Social Influence, ketiganya memiliki pengaruh positif signifikan terhadap Purchase Intention.
Pengaruh Kualitas Produk Dan Harga Terhadap Repurchase Intention Dimediasi Oleh Kepuasan Pelanggan
Authors: Humaira Khaula Fathia , Ratnawati Kusuma 
Published: August 2024

One of the methods that can be applied to create income stability in businesses is creating customers who are lasting and make repurchases. There are several factors that can shape repurchase intention among customers, for example product quality and price. In the relationship between those variables with repurchase intention, customer satisfaction plays a mediating role. This research was conducted to identify the effects of product quality and price on repurchase intention with the mediation of customer satisfaction. This study uses explanatory research to identify the relationships between its variables. From the population of customers of UD Jaga Mutu Utama, 100 people were incorporated as the sample; they were selected using probability sampling with the characteristics of people who have made at least one purchase. The data from the sampling that have been obtained through questionnaires was analyzed using multiple linear regression in SmartPLS version 3.0. The results indicate that product quality and price have positive effects on the repurchase intention of the customers of UD Jaga Mutu Utama with the mediation of customer satisfaction.

Abstrak
Salah satu cara yang dapat dilakukan untuk membentuk kestabilan pendapatan pada suatu usaha adalah menciptakan pembeli yang selalu bertahan dan akan melakukan kegiatan pembelian kembali (repurchase) pada perusahaan. Terdapat beberapa faktor yang dapat membentuk niat pelanggan untuk melakukan repurchase intention, yaitu faktor kualitas produk dan harga. Dalam menghubungkan faktor-faktor tersebut terhadap repurchase intention, terdapat faktor kepuasan pelanggan yang menjadi peran mediasi. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan harga terhadap repurchase intention, yang dimediasi oleh kepuasan pelanggan. Jenis penelitian ini menggunakan explanatory research untuk mengetahui pengaruh antar variabel dalam penelitian ini. Populasi yang digunakan adalah pelanggan UD Jaga Mutu Utama. Teknik pengambilan sampel pada penelitian ini yaitu probability sampling, yaitu sampel dengan karakteristik pernah melakukan pembelian produk minimal satu kali, dengan jumlah sampel sebanyak 100 responden. Data hasil sampling yang diperoleh melalui kuesioner diolah menggunakan analisis regresi berganda dengan bantuan software SMARTPLS versi 3.0. Hasil penelitian ini menunjukkan bahwa kualitas produk dan harga berpengaruh positif terhadap repurchase intention yang dimediasi oleh kepuasan pelanggan pada UD Jaga Mutu Utama.
Pengaruh Utilitarian Shopping Motives, Customer Xenocentrism, Dan Brand Association Terhadap Purchase Intention
Authors: Lu'luaa Naila Rachmah , Hussein Ananda Sabil 
Published: August 2024

People’s fitness activities and healthy lifestyle have increased 18% after the pandemic, and this is followed by a consistent increase in the brand index of Diadora during the last three years. The index is the results of measurements in people’s awareness of a brand, their purchase cycles, and their purchase intention. These phenomena indicate the presence of a relationship between changes in individuals’ fitness activities and their intention to purchase Diadora shoes. The objective of this research is to assess and explain the effects of utilitarian shopping motives, customer xenocentrism, and brand association on people’s intention to purchase Diadora shoes in Malang. This explanatory research elucidates the relationship between a variable and other variables through hypothesis testing. Using non-probability sampling method and purposive sampling technique, 192 people with the minimum age of eighteen years who live in Malang and have not purchased Diadora shoes were selected as the respondents. The research data was analyzed using multiple linear regression in IBM SPSS version 26. This study finds that utilitarian shopping motives positively and significantly influences the intention to purchase Diadora shoes, that customer xenocentrism positively and significantly affects the purchase intention, and that brand association positively and significantly impacts the purchase intention.

Abstrak
Aktivitas kebugaran dan pola hidup sehat pasca pandemi mengalami peningkatan sebesar 18% yang dibarengi dengan kenaikan Brand Index Diadora selama kurun waktu tiga tahun belakang secara konsisten. Brand index diukur berdasarkan kesadaran akan merek, siklus pembelian, dan niat pembelian masyarakat. Fenomena ini menunjukannya adanya hubungan antara perubahan aktivitas kebugaran individu terhadap niat pembelian sepatu Diadora. Penelitian ini bertujuan untuk menguji dan menjelaskan pengaruh utilitarian shopping motives, customer xenocentrism, dan brand association pada purchase intention sepatu olahraga Diadora di Malang. Penelitian ini menggunakan jenis penelitian eksplanatori (explanatory research) yang akan memberikan penjelasan antara hubungan satu variabel dengan variabel yang lain dalam penelitian melalui pengujian hipotesis. Penelitian ini diikuti dengan 192 responden menggunakan teknik non-probability sampling dan metode purposive sampling dengan karakteristik berada di malang, berusia setidaknya 18 serta belum melakukan pembelian sepatu Diadora dalam proses pengambilan samplenya. IBM SPSS versi 26 digunakan sebagai alat pengujian regresi linier berganda. Hasil penelitian menunjukkan bahwa utilitarian shopping motives berpengaruh positif dan signifikan terhadap purchase intention, customer xenocentrism berpengaruh positif dan signifikan terhadap purchase intention dan brand association berpengaruh positif dan signifikan terhadap purchase intention sepatu Diadora
Pengaruh Ambiguity Aversion, Illusion Of Control Dan Sumber Dana Dalam Pengambilan Keputusan Investasi
Authors: Iqbal Syaiful , Ainun Nisa Alfrida Fitriana  
Published: August 2024

Gold is one of the alternative investments considered lucrative. This study investigates the Effect of Ambiguity Aversion, Illusion of Control, and Source of Funding on Gold Investment Decisions. OLS analyzed the data acquired through a survey of real gold investors aged between 21 and 56. The results revealed that Ambiguity Aversion and Illusion of Control affected gold investment decisions while the source of funding did not, implying that gold investment may have meager risk and potentially be lucrative.
Abstrak
Emas menjadi alternatif investasi yang dapat menguntungkan investor. Penelitian ini bertujuan untuk menginvestigasi Pengaruh Ambiguity Aversion, Illusion Of Control, dan Sumber Pendanaan Dalam Pengambilan Keputusan Investasi Emas. Data survey terhadap investor riil emas yang berusia antara 21-56 tahun dianalisis dengan menggunakan OLS. Hasil penelitian menunjukkan bahwa ambiguity aversion dan illusion of control berpengaruh pada keputusan investasi emas sedangkan sumber pendanaan tidak memiliki pengaruh terhadap keputusan investasi emas. Penelitian ini berimplikasi bahwa investasi emas dapat memiliki risiko yang kecil dan berpotensi menghasilkan manfaat nyata.
Perceived Barriers and Facilitators Regarding the Implementation of Gamification to Promote Physical Activity in the Neighborhood: Interview Study Among Intermediaries
Authors: Schwarz Ayla , Verkooijen Kirsten , de Vet Emely , Simons Monique 
Published: August 2024

Background
In the Netherlands, neighborhood sport coaches (NSCs) play an important role as intermediaries in promoting physical activity (PA) in the neighborhood. Gamification is the use of game elements in nongame contexts; it can be implemented with or without technology and holds promise for promoting PA. NSCs infrequently make use of this option.

Objective
This study aims to understand barriers to, and facilitators of, using gamification to promote PA, as perceived by NSCs.

Methods
A total of 25 semistructured interviews were conducted with NSCs in the Netherlands. The interviews were audiotaped, transcribed, and analyzed by means of thematic analysis using ATLAS.ti (version 22; ATLAS.ti Scientific Software Development GmbH) software. The deductive coding was informed by the capability, opportunity, motivation, behavior model and the theoretical domains framework, complemented by inductive coding.

Results
Barriers and facilitators identified as factors influencing the implementation of gamification were related to 7 themes. NSCs required technical, creative, and promotion skills; knowledge about existing gamification tools; and social support from their employer and professional network. Financial costs were identified as a barrier to the successful implementation of gamification. Lack of clarity regarding stakeholders’ responsibility to implement gamification could further hamper implementation. In general, NSCs were positive about investing time in implementing gamification and expected positive effects from implementing it.

Conclusions
To overcome identified barriers, a clear overview of tools, best practices, and available subsidies must be created, a gamification network must be established, the responsibility of NSCs must be clarified, and guidance must be offered on the promotion of gamification.
Assessment of the Quality and Readability of Web-Based Arabic Health Information on Halitosis: Infodemiological Study
Authors: Aboalshamat Khalid 
Published: August 2024

Background
Halitosis, characterized by an undesirable mouth odor, represents a common concern.

Objective
This study aims to assess the quality and readability of web-based Arabic health information on halitosis as the internet is becoming a prominent global source of medical information.

Methods
A total of 300 Arabic websites were retrieved from Google using 3 commonly used phrases for halitosis in Arabic. The quality of the websites was assessed using benchmark criteria established by the Journal of the American Medical Association, the DISCERN tool, and the presence of the Health on the Net Foundation Code of Conduct (HONcode). The assessment of readability (Flesch Reading Ease [FRE], Simple Measure of Gobbledygook, and Flesch-Kincaid Grade Level [FKGL]) was conducted using web-based readability indexes.

Results
A total of 127 websites were examined. Regarding quality assessment, 87.4% (n=111) of websites failed to fulfill any Journal of the American Medical Association requirements, highlighting a lack of authorship (authors’ contributions), attribution (references), disclosure (sponsorship), and currency (publication date). The DISCERN tool had a mean score of 34.55 (SD 7.46), with the majority (n=72, 56.6%) rated as moderate quality, 43.3% (n=55) as having a low score, and none receiving a high DISCERN score, indicating a general inadequacy in providing quality health information to make decisions and treatment choices. No website had HONcode certification, emphasizing the concern over the credibility and trustworthiness of these resources. Regarding readability assessment, Arabic halitosis websites had high readability scores, with 90.5% (n=115) receiving an FRE score ≥80, 98.4% (n=125) receiving a Simple Measure of Gobbledygook score <7, and 67.7% (n=86) receiving an FKGL score <7. There were significant correlations between the DISCERN scores and the quantity of words (P<.001) and sentences (P<.001) on the websites. Additionally, there was a significant relationship (P<.001) between the number of sentences and FKGL and FRE scores.

Conclusions
While readability was found to be very good, indicating that the information is accessible to the public, the quality of Arabic halitosis websites was poor, reflecting a significant gap in providing reliable and comprehensive health information. This highlights the need for improving the availability of high-quality materials to ensure Arabic-speaking populations have access to reliable information about halitosis and its treatment options, tying quality and availability together as critical for effective health communication.
Police Recruitment Videos and their Relevance for Attracting Officers
Authors: Simpson Rylan 
Published: August 2024

Police recruitment videos are a widely used and highly salient form of police marketing. These videos can attract prospective applicants, communicate information about a policing career with a given agency, and help prospective applicants to assess their potential fit with that agency.
Police agencies tend to highlight the more thrilling and high-risk elements of policing in their recruitment videos rather than the more community-oriented and low-risk elements of policing.
The content of recruitment videos could impact who decides to pursue policing careers, the behaviour of officers once hired, as well as officer satisfaction and retention. Police leaders should pay careful attention to the content of their recruitment videos.
PERBANDINGAN ADSORBEN DAUN NIPAH (Nypa fruticans) DAN SERABUT BUAH NIPAH TERHADAP ZAT WARNA METHYLENE BLUE
Authors: Khairun Nisah Khairun Nisah , Nasution Reni Silvia , Muddassir Yunda 
Published: August 2024

Nipah atau Nypa fruticans merupakan tumbuhan dengan kandungan selulosa yang cukup besar sehingga bisa digunakan sebagai adsorben. Penelitian ini bertujuan untuk mengetahui perbandingan adsorben daun nipah dan serabut buah nipah terhadap zat warna methylene blue. Proses aktivasi serbuk daun nipah dan serbuk serabut buah nipah dilakukan dengan menggunakan proses maserasi dengan menggunakan pelarut Ethanol p,a. dan HCl 1N. Bahan penyerap yang digunakan pada penelitian ini menggunakan larutan standar methylene blue, sedangkan proses pengukuran panjang gelombang menggunakan alat spektrofotometer UV-Vis. Hasil kalibrasi yang diperoleh dari proses perbandingan adsorben daun nipah dan serabut buah nipah terhadap zat warna methylene blue menggunakan panjang gelombang maksimum 660 nm dengan menggunakan konsentrasi 0,2, 0,4, 0,6, dan 0,8 ppm dimana nilai absorbansi untuk daun nipah dan serabut buah nipah yang dihasilkan berbeda, adapun nilai absorbansi untuk daun nipah yaitu 0,198; 0,203; 0,395; dan 0,407 dan nilai absorbansi untuk serabut buah nipah yaitu 0,096; 0,125; 0,205; dan 0,354. Hasil dari proses pengukuran panjang gelombang di atas menggunakan larutan standar methylene blue dengan adsorben serbuk daun nipah maka nilai absorbansi yang didapatkan yaitu 3,00 ppm, adapun nilai konsentrasi yang didapat ialah 30,29 ppm, sedangkan proses pengukuran panjang gelombang menggunakan larutan standar methylene blue dengan serbuk serabut buah nipah maka nilai absorbansi yang didapatkan yaitu 1,96 ppm, adapun nilai konsentrasi yang didapat ialah 22 ppm. Hasil dari proses perbandingan adsorpsi dari adsorben serbuk daun nipah dan serbuk serabut buah nipah adalah sebagai berikut: 30,29 ppm dan 22 ppm.
ANALISIS KADAR AIR DAN KADAR ABU PADA TEH HITAM YANG DIJUAL DI PASARAN DENGAN MENGGUNAKAN METODE GRAVIMETRI
Authors: Fikriyah Yuka Ulul , Nasution Reni Silvia 
Published: August 2024

Teh merupakan minuman yang dibuat dengan cara menyeduh daun, pucuk daun atau tangkai daun yang dikeringkan dari tanaman Camelia sinensis. Kadar air dan kadar abu merupakan karakteristik yang sangat penting pada bahan pangan, karena dapat mempengaruhi penampakan, tekstur, cita rasa dan kandungan mineral yang sangat dibutuhkan oleh tubuh manusia. Maka tujuan dari penelitian ini untuk mengetahui apakah teh hitam yang dijual di pasaran memiliki kadar air dan kadar abu yang memenuhi standar mutu. Hasil penelitian yang dilakukan diperoleh (berdasarkan jumlah terbesar hingga terkecil) jumlah kadar air yaitu untuk sampel TB, TBM, TCP, TCC, TSW, dan TG sebanyak 7,632%, 7,539%, 7,156%, 7,150%, 7,141%, dan 6,213%. Sedangkan jumlah kadar abu yang didapat untuk sampel TBM, TCC, TB, TSW, TG, dan TCP diperoleh sebanyak 5,898%, 5,836%, 5,805%, 5,759%, 5,748%, dan 5,287%. Maka dari data yang diperoleh kadar air dan kadar abu pada teh hitam telah sesuai dengan standar mutu SNI 3753:2014
KANDUNGAN PROKSIMAT Chlorella sorokiniana HASIL KULTUR PADA MEDIA LIMBAH CAIR TAHU
Authors: Mursandi Hamza , Susanty Devy , Nurlela Nurlela 
Published: August 2024

Chlorella sorokiniana merupakan salah satu mikroalga yang memiliki banyak manfaat dan mampu tumbuh pada limbah. Penelitian ini bertujuan untuk menentukan pertumbuhan C. sorokiniana pada limbah cair tahu dan kandungan proksimatnya. Kandungan proksimat yang diuji yaitu kadar air, kadar abu, kadar lemak, kadar protein, dan kadar karbohidrat. Pengujian kadar air, kadar protein dan kadar lemak dilakukan berdasarkan SNI 01-2891-1992, kadar abu berdasarkan AOAC 2012: 942.05 dan kadar karbohidrat ditentukan dengan metode by Difference. C.sorokiniana dapat tumbuh pada limbah cair tahu dengan puncak pertumbuhan di hari ke-6. Kadar proksimat C.sorokiniana yang diperoleh pada fase puncak memiliki kadar air 55,69%, kadar abu 5%, kadar protein 10,48%, kadar lemak 12%, dan kadar karbohidrat 16,83%