bluuebunny/crossref_metadata_2025_split huggingface dataset:
A fast and simple approach tok-mer decomposition
Authors: Kunzmann Patrick 
Published: July 2024

AbstractAlignment searches are fast heuristic methods to identify similar regions between two sequences. This group of algorithms is ubiquitously used in a myriad of software to find homologous sequences or to map sequence reads to genomes. Often the first step in alignment searches isk-mer decomposition: listing all overlapping subsequences of lengthk. This article presents a simple integer representation ofk-mers and shows how a sequence can be quickly decomposed intok-mers in constant time with respect tok.
Molecular mimicry of a pathogen virulence target by a plant immune receptor
Authors: Gómez De La Cruz Diana , Zdrzałek Rafał , Banfield Mark J. , Talbot Nicholas J. , Moscou Matthew J. 
Published: July 2024

AbstractPlants and animals respond to pathogen attack by mounting innate immune responses that require intracellular nucleotide binding leucine-rich repeat (NLR) proteins. These immune receptors detect pathogen infection by sensing virulence effector proteins. However, the mechanisms by which receptors evolve new recognition specificities remain poorly understood. Here we report that a plant NLR has evolved the capacity to bind to a pathogen effector by acting as a molecular mimic of a virulence target of the effector, thereby triggering an immune response. The barley NLR Mildew Locus A 3 (MLA3) confers resistance to the blast fungusMagnaporthe oryzaeby recognizing the effector Pwl2. Using structural analysis, we show that MLA3 has acquired the capacity to bind and respond to Pwl2 through molecular mimicry of the effector host target HIPP43. We demonstrate that the amino acids at the binding interface of MLA3 and Pwl2 are highly conserved in interface of HIPP43 with Pwl2, and are required to trigger an immune response. We used this discovery to bioengineer SR50—an MLA ortholog in rye that confers resistance to wheat stem rust—by introducing the Pwl2 binding interface of MLA3. This chimeric receptor has dual recognition activities, binding and responding to effectors from two major cereal pathogens. Collectively, these results provide evidence that plant immune receptors have evolved sophisticated mimicry strategies to counteract pathogen attack.
A second X chromosome improves cognition in aging male and female mice
Authors: Marino Francesca , Wang Dan , Merrihew Gennifer E. , MacCoss Michael J. , Dubal Dena B. 
Published: July 2024

AbstractWomen show resilience to cognitive aging, in the absence of dementia, in many populations. To dissect sex differences, we utilized the FCG and XY*mouse models. Female gonads and sex chromosomes improved cognition in aging mice of both sexes. Further, presence of a second X in male and female mice conferred cognitive resilience while its absence in females blocked it. In the hippocampal proteome of aging female mice, the second X increased proteins involved in synaptogenesis signaling – a potential pathway to improved cognition.
BarkB2B: growing the business-to-business (B2B) marketing sector
Authors: El Kolaly Hoda , Khatcherian Arpi 
Published: July 2024

Learning outcomes
After completion of the case study, students will be able to enumerate the unique characteristics of business-to-business (B2B) versus business-to-consumer marketing, explore strategic positioning and how niche marketing can create a competitive advantage, deduce the significance of core values in corporate culture and decision-making, explore innovative partnership and talent acquisition models, infer the role of educational marketing in sectors where clients are not fully aware of their needs and apply strategic decision-making to balance short- and long-term goals in terms of profitability and growth.

Case overview/synopsis
This case study tells the story of BarkB2B, a boutique marketing firm specialized exclusively in B2B marketing. Founded in Egypt in 2018, BarkB2B focused on creating long-lasting partnerships with clients in industries such as IT, logistics, construction and renewable energy. The case explores the critical aspects of BarkB2B’s business model and offers a comprehensive view of real-world challenges and opportunities in the B2B marketing landscape. It helps learners understand strategic positioning, core values in decision-making, innovative partnership-based business models, the role of educational marketing and the complexities associated with growth. It concludes by highlighting the dilemma faced by BarkB2B’s founder and managing director Naela Sakr as she reflects on the challenge of maintaining the company’s positioning while achieving greater profitability and growth.

Complexity academic level
The case study is intended for undergraduate and graduate students in marketing, strategic marketing, consumer behavior and entrepreneurship courses. It is also beneficial for marketing professionals, entrepreneurs, corporate training and executive education programs.

Supplementary materials
Teaching notes are available for educators only.

Subject code
CSS 8: Marketing.
Assessing perceived usability of Google Drive using cloud usability model: a mixed method study
Authors: Taqi Farwa , Arshad Alia , Batool Syeda Hina 
Published: July 2024

Purpose
This study aims to evaluate the usability of Google Drive (GD) in addition to measuring the effectiveness of GD and the challenges faced while using this cloud storage application among public library users of Lahore.

Design/methodology/approach
The study adopted a sequential explanatory mixed method design comprising the quantitative (QUAN) and qualitative (QUAL) parts. For the QUAN phase, a questionnaire survey was conducted among 384 users of public libraries through purposive sampling. For the QUAL phase, the think aloud technique was performed on several tasks during experiments and verbalized their thoughts and experiences while interacting with the system. The cloud usability model (CUM) was used to measure the “usability” of GD.

Findings
Findings indicated that most users were satisfied with GD's obvious features and inherent functions. QUAL results indicated that respondents did most tasks easily, whereas only some could complete the task.

Research limitations/implications
The study is valuable as it is the first time used CUM to measure the perceived usability of GD. Second, the study used a mixed method study to get insights into perceived usability, effectiveness and challenges while using GD. The findings might be helpful for cloud support teams, including GD, as they can enhance certain features of usability, which lead to increased usage among users.

Originality/value
This research work is based on MPhil thesis.
Investigating the mediating role of self-efficacy between digital leadership capability, intercultural competence, and employability among working undergraduates
Authors: Zhan Hui , Cheng Kin Meng , Wijaya Lianna , Zhang Songcun 
Published: July 2024

PurposeUtilizing the Social Cognitive Theory framework, this research aims to illuminate how self-efficacy acts as a mediating factor, enhancing employability among working university students by fostering essential capabilities in digital leadership and intercultural competence.Design/methodology/approachQuantitative study with 206 working undergraduates from an Indonesian university. Questionnaires and structural equation modeling (SEM) with SPSS and SmartPLS were used.FindingsFindings showed that working undergraduate students possess a high level of digital leadership capability and intercultural competence and tend to display increased confidence in their ability to perform challenging tasks and attain anticipated outcomes, thereby enhancing their employability. The integration of these skills, coupled with a solid self-efficacy belief, emerges as a powerful combination in the modern employment landscape in the digital transformation and Artificial Intelligence age.Research limitations/implicationsThis research is conducted in one university in Indonesia, potentially limiting its generalizability. Future studies could expand its regions to multiple universities across different countries for a more comprehensive implication.Practical implicationsThis research answered the call for strategies from the university level on enhancing the development of essential competencies for working undergraduate students’ employability. It further highlights the necessity for shaping the curriculum to prioritize digital leadership capability, intercultural competence, and the cultivation of self-efficacy among working students.Social implicationsThis insight of the research has profound social implications, indicating that educational institutions must adapt their curricula to prioritize these competencies. By doing so, universities can better prepare students to navigate the complexities of the modern workplace, thereby contributing to a workforce that is not only technologically proficient but also culturally adept and resilient in the face of challenges. This adaptation is essential for fostering a generation of graduates who are well-equipped to contribute positively to a diverse and rapidly evolving labor market, ultimately benefiting both the individuals and the wider society by promoting economic development and cultural understanding.Originality/valueAdopting a quantitative approach, this research offers a data-driven lens of employability determinants, deepening the understanding of how intertwined competencies shape employment outcomes in the AI age.
The role of institutional factors in shaping the relationship between economic policy uncertainty and energy consumption in Gulf countries: an empirical analysis
Authors: Hnainia Hadil , Mensi Sami 
Published: July 2024

Purpose
This research investigates the complex relationship between economic policy uncertainty (EPU), energy consumption and institutional factors in the Gulf region. The purpose of this study is to examine how institutional factors moderate the impact of EPU on energy consumption in Gulf countries.

Design/methodology/approach
This paper uses the dynamic panel autoregressive distributed lag (PARDL) method, over a period stretching from 1996 to 2021 in the Gulf countries.

Findings
The results show that, only in the long term, EPU has a positive and significant impact on energy consumption, suggesting that increased EPU leads to increased energy use. Furthermore, this study found that, only in the long term, government effectiveness and regulatory quality have positive and significant effect on energy consumption. Accordingly, the two institutional factors play a moderating role in the EPU−energy consumption nexus.

Research limitations/implications
This study highlights the importance of considering the time dimension when formulating energy and economic policies in Gulf countries. Policymakers should take into consideration the nature of these relationships to make informed decisions that promote energy efficiency and economic stability in the region.

Originality/value
To the best of the authors’ knowledge, this is the first study examining the relationship between EPU and energy consumption in the Gulf countries while incorporating the role of institutional factors as potential mediators.
How nostalgia in advertising increases brand love: a cross-country study
Authors: Grappi Silvia , Pauwels Veronique , Pedeliento Giuseppe , Zarantonello Lia 
Published: July 2024

Purpose
This paper aims to investigate the extent to which nostalgic advertising can foster brand love. It examines the effects of two common forms of nostalgia in advertising – that is, personal and historical nostalgia – on consumers’ love towards a brand in both a developed (the UK) and a developing country (India).

Design/methodology/approach
A pre-test and post-test quasi-experimental study was conducted with two representative samples of consumers (i.e. 277 British and 255 Indian). Respondents were randomly exposed to one ad evoking either personal or historical nostalgia, or a non-nostalgic ad.

Findings
The results indicate that the use of nostalgia in advertising increases brand love in both countries. However, the effectiveness of each type of nostalgia varies depending on the country considered. In the UK, personal nostalgia increases brand love more than historical nostalgia, whereas, in India, historical nostalgia was found to be more significantly related to brand love than personal nostalgia.

Practical implications
The primary implication for marketers is to consider nostalgic advertising as a critical lever to building longer-term value for a brand (i.e. brand love) whilst being mindful of the country-specific differences regarding how such a lever should be executed to achieve effectiveness be effective.

Originality/value
The paper contributes to the advancement of the brand love literature by clarifying whether, and under what circumstances, the use of specific types of nostalgia in advertising increases consumers’ love towards a brand.
Toward a satisfactory sustainable education for international students: a qualitative framework for international accounting students
Authors: Arianpoor Arash , Dheyab Al-Ani Saba Sabah , Khayoon Hameed Mohsin 
Published: July 2024

Purpose
This study aims to provide a qualitative framework for satisfactory sustainable education for international accounting students using a meta-synthetic approach.

Design/methodology/approach
To determine the components and indicators of satisfactory sustainable education for international accounting students, a meta-synthesis allows for the attainment of the objectives of study. In the first phase of study, international related literature was reviewed (n = 2,176). After several screenings for measuring the quality of the related literature including Critical Appraisals Skills Program (CASP), the total number of selected papers was 48, and 2,128 were excluded.

Findings
The present research proposed a comprehensive conceptual model for sustainable education and international accounting students’ satisfaction, with seven components and 63 indicators. To assess the credibility of phases, the indicators were presented to five experts independently. The reliability of the proposed conceptual model was tested using Cohen’s Kappa coefficient and analyzed in SPSS. Kappa’s coefficient showed that the agreement level was high and the reliability was high too.

Originality/value
Sustainable education and student satisfaction are crucial for maintaining a competitive international education market. There are ongoing debates about accounting education, particularly accreditation challenges and the need for clear regulations on academic interaction with practice. Accounting education has also been criticized for being outdated, promoting surface-level learning and neglecting the development of broader skills in university graduates. Therefore, it is important to understand sustainable education for international accounting students. The present study aims to identify the aspects of accounting educational services that international accounting students perceive important for increasing satisfaction. This research provides empirical evidence and suggests potential avenues for future research in other countries.
Scrutiny of Police Institutions and the Spectre of Culture
Authors: Feilzer Martina , Loftus Bethan 
Published: July 2024

AbstractThis article revisits the concept of police culture and its explanatory value in understanding the recent scandals that have rocked policing in England and Wales. It focusses on concerns around the prevalence of sexism and violence against women and girls (VAWG) within policing and explores whether an increase in the diversity of police officers has pushed aspects of police culture into specific specialist and less visible areas of policing. The article suggests that any attempts at substantive police reform need to consider radical organisational and structural change, including a new narrative for British policing. Such a narrative needs political and social support and will require wider engagement beyond internally focussed police discussions.
The point of no return: Crisis management lessons from US adults' infectious disease risk (IDR) perception and response to the Flu‐and‐COVID dual threat
Authors: Seo Youngji , Choi Sung In , Ko Youngjee , Jin Yan 
Published: July 2024

AbstractCrisis learning is essential for improving crisis management. Looking back at how public health crises were managed, crisis scholars and practitioners can garner important future crisis readiness insight in managing critical risks and crises threatening public health and safety. Among existing crisis research examining infectious disease risks (IDRs) and IDR‐triggered health crises, few studies have examined how co‐existing particular infectious diseases influence individuals' risk perception and crisis responses. To address this gap, the current study provides lessons learned from an online survey, using a nationally representative US adult sample (N = 517), conducted during the early stages of the Coronavirus [COVID‐19] outbreak, before the World Health Organization (WHO) declared the COVID‐19 global pandemic. The unique timing of the online survey allows us to examine: (1) how US adults perceived individual health risks associated with COVID‐19 and influenza [the flu], two infectious diseases concurrently discussed and compared by the news media and health experts; and (2) how perceived IDR influences their subsequent behavioral response. Key findings include, first, that the less novel IDR (i.e., the flu) led to higher perceived susceptibility, while the more novel IDR (i.e., COVID‐19), at the point of data collection, led to higher perceived severity. Second, IDR susceptibility and severity predicted intention to preventive action when confronted by the flu or COVID‐19. Third, individuals' trust in the government moderated risk response by IDR type. These findings have theoretical and practical implications for effective IDR communication in the process of ongoing public crisis management.
Wealth‐related inequalities in self‐reported health status in the United States and 14 high‐income countries
Authors: Kyriopoulos Ilias , Machado Sara , Papanicolas Irene 
Published: July 2024

AbstractObjectiveTo examine wealth‐related inequalities in self‐reported health status among older population in the United States and 14 European countries.Data Sources and Study SettingWe used secondary individual‐level data from Health and Retirement Survey (HRS) and the Survey of Health, Ageing, and Retirement in Europe (SHARE) in 2011 and 2019.Study DesignIn this cross‐sectional study, we used two waves from HRS (wave 10 and 14) and SHARE (wave 4 and 8) to compare wealth‐related health inequality across countries, age groups, and birth cohorts. We estimated Wagstaff concentration indices to measure these inequalities across three age groups (50–59, 60–69, 70–79) and two birth cohorts (1942–1947, 1948–1953) in the US and 14 European countries.Data Collection/Extraction MethodsWe performed secondary analysis of survey data.Principal FindingsFocusing on older population, we found evidence of wealth‐related inequalities in self‐reported health status across several high‐income countries, with the US demonstrating higher levels of inequality than its European counterparts. The magnitude of these inequalities with respect to wealth remained unchanged over the study period across all countries. Our findings also suggest that wealth‐related health inequalities differ at different stages of workforce engagement, especially in the United States. This could be explained either by potential redistributive effects of retirement or by uneven survivor effect, as less wealthy may drop out of the observations at a greater rate partly due to their poorer health.ConclusionsWealth‐related inequalities in self‐reported health status are strong and persistent across countries. Our results suggest that there is meaningful variation across high‐income countries in health‐wealth dynamics that merits further investigation to better understand whether certain health or welfare systems are more equitable. They also highlight the need to consider social policy and wealth redistribution mechanisms as strategies for improving population health among the less wealthy, in the United States and elsewhere.
Zero‐price effect and consumer welfare: Evidence from online classified real estate service
Authors: Ash David , Ben‐Shahar Danny 
Published: July 2024

AbstractWe test whether the tendency to overvalue a free service over a paid alternative may lead to inferior economic outcomes. We examine data from an online classified real estate service in Israel that allows private and commercial owners to offer their real estate properties for sale and lease under either free‐basic or paid‐premium listing categories. Estimation results indicate a zero‐price effect in owners’ choice of a listing category. Moreover, although the vast majority of owners opt for the free‐ad category, the paid‐premium category generates increased buyer demand, greater transaction price, and decreased time‐on‐market—adding up to an average net benefit of about 3.5%–3.8% of the average transaction price (equivalent to about $12K–$13K). Outcomes are robust to a series of identification and test‐design issues.
Trauma team activation for older patients with pelvic fractures: Are current criteria adequate?
Authors: Williamson Frances , Cole Elaine 
Published: July 2024

AbstractObjectivesThe present study aimed to identify the impact of age on current trauma team activation (TTA) processes and outcomes for patients with pelvic fractures.MethodsAdult patients with moderate and/or severe pelvic fractures (Abbreviated Injury Scale ≥ 2) between 1 January 2016 and 31 December 2021 were included utilising major trauma hospital data in Queensland. Characteristics of older (age ≥ 65) and younger patients including TTA, interventions and outcomes were examined. Multivariate analysis was used to determine factors associated with TTA in older patients.ResultsData from 637 patients was included. Despite comparable injury severity, a TTA was activated in fewer older people (older: 65% vs. younger: 79%, P < 0.001). Older patients had more falls leading to the trauma presentation (54.4% vs. 22.6%, P < 0.001), with higher initial systolic BP (131 vs. 125 mmHg, P = 0.04). Outcomes were worse for older people, with greater rates of in‐hospital complications (27.2% vs. 16.4%, P = 0.004), and longer hospital stays (12 vs. 8 days, P = 0.04). Fewer older patients could be discharged independently to home (46.3% vs. 74.5%, P < 0.001). In older patients, falls and haemodynamic parameters were strongly associated with the reduced likelihood of TTA (fall mechanism [odds ratio (OR)] 0.33; 95% confidence interval [CI] 0.15–0.74; P = 0.01; systolic BP [OR 0.98; 95% CI 0.97–0.99; P = 0.03], heart rate [OR 0.97; 95% CI 0.95–0.99; P = 0.02]).ConclusionCurrent TTA criteria based on higher energy mechanisms and traditional vital sign thresholds are inadequate for identifying injury in older patients. Sensitive triage criteria and increased clinician awareness are required to enhance injury recognition and improve outcomes in older trauma patients.