bluuebunny/crossref_metadata_2025_split huggingface dataset:
Gratitude in relationship marketing
Authors: D. Raggio Randle , M. Walz Anna , Bose Godbole Mousumi , Anne Garretson Folse Judith 
Published: February 2014

Purpose– For centuries, gratitude has represented an integral component of social relationships, yet it remains relatively overlooked by marketing scholars in the study of commercial relationships. The purpose of this paper is to demonstrate how gratitude helps to build, maintain and transform commercial relationships and to suggest noteworthy areas of investigation for those researchers seeking to help companies understand the role of gratitude in relationship marketing.Design/methodology/approach– Gratitude's role in relational exchange is explored by a review of relevant literature and two qualitative studies. Questions developed from the literature and exploratory interviews are then investigated in a main study through in-depth interviews with buyers and sellers of goods and services in both B2B and B2C contexts, leading to a grounded theoretical foundation. Generalizations and directions for future research are presented.Findings– Gratitude is a fundamental component of buyer-seller relationships and is critical for advancing relationship marketing theory and practice. Gratitude's changing role as relationship stages advance is described.Research limitations/implications– The research is of an exploratory nature. Confirmation of the generalizations by other studies is suggested. This research is largely consistent with that from a markets-as-networks perspective and moves relationship marketing research toward a more extended view.Practical implications– Gratitude should be included along with other relational mediators in discussions and investigations of relationship success, and practiced by those that seek to build, develop and enhance their buyer-seller relationships.Originality/value– This paper provides a much needed exploration of a new and important topic in relationship marketing and a call for gratitude to be studied and implemented in a variety of relational exchange contexts. Specifically, it is the first to address the importance of gratitude to both buyers and sellers in B2B and B2C goods and services markets. It also is the first to document the changing role of gratitude through relationship stages.
Weapons of mass intrusion: the leveraging of ambush marketing strategies
Authors: Anthony Carrillat François , Colbert Francois , Feigné Matthieu 
Published: February 2014

Purpose
– The study presented in this article aims to examine the impact of the leveraging of three distinct ambush marketing strategies that are under-researched in the literature: Promotion, Event, and Broadcast.

Design/methodology/approach
– An experiment was conducted where the type of ambush strategy was manipulated (i.e. Promotion, Event, Broadcast, no ambush) as well as the market dominance of the sponsor (i.e. dominant or non-dominant) and the congruence level between the event and the sponsor (i.e. high or low congruence).

Findings
– Ambush strategies' impacts differ widely. The Broadcast strategy is the most harmful to the identification of the actual sponsor; the Event strategy favors the identification of the pseudo-sponsor as the sponsor, while the Promotion strategy is both harmful to the actual sponsor and beneficial for the pseudo-sponsor. Furthermore, although dominant brands benefit more from their sponsorships, they are more affected by an ambush than non-dominant brands.

Research limitations/implications
– Only one sponsor and one pseudo-sponsor were considered at a time. In addition, digital media were not investigated as vectors of ambush marketing. Further research where multiple sponsors and pseudo-sponsors are leveraging their associations to an event, using both off and on-line media, needs to be undertaken.

Practical implications
– Against the Promotion strategy sponsors need to create not only strong but also unique associations with the event. The Event strategy can be circumvented with preemptive smaller scale events. Exclusive access to the program broadcast for event sponsors can protect against pseudo-sponsors.

Originality/value
– This study is the first to provide empirical evidence regarding the impact of the Promotion, Event, and Broadcast strategies. Previous studies had focused almost exclusively on another strategy: the airing of commercials by pseudo-sponsors during event broadcast against which most sponsors are now effectively protected.
30 years of Chinese educational management: achievements, characteristics and problems
Authors: Sun Miantao 
Published: February 2014

Purpose
– The purpose of this paper is to review the achievements of Chinese educational management in the past 30 years, conclude the characteristics of Chinese educational management and indicate the problems of Chinese educational management and the countermeasures.

Design/methodology/approach
– This paper reviews the research of educational management in China in the past 30 years from four aspects: research purpose, research methods, research contents and disciplinary system.

Findings
– The paper sums up the main achievements, the main characteristics and the main problems of Chinese educational management in the past 30 years. It suggests that the disciplinary relationship should be further clarified; the role of disciplinary research accomplishments has to be further developed and the specialization level in disciplinary research needs to be further improved.

Practical implications
– This paper indicates the direction for the construction of Chinese educational management in the future: to further clarify the relationship among related disciplines; to put the role of the research results into full play; to further improve the specialization level of disciplinary research.

Originality/value
– This paper contributes to the construction of Chinese educational management both theoretically and practically.
On creating the school-running characteristic of university
Authors: Liu Xian-jun 
Published: February 2014

Purpose
– It is a very prominent problem that Chinese universities lack school-running characteristics. In the past ten years, because of undergraduate teaching assessment requirements of the Ministry of Education, universities attach great importance to school-running characteristics. What is the reality and how to improve the effectiveness of creating the school-running characteristics of universities? It is a problem that needs to be solved. The purpose of this paper is to discuss these issues.

Design/methodology/approach
– Using the survey method, literature study, case studies and other methods, this study reviewed ten years of school-running characteristics construction and explored some laws of creating school-running characteristics.

Findings
– This study found although universities in China are beginning to attach great importance to the school-running characteristics, but they are still staying in the summarization of characteristics. School-running characteristics are very rough. Creating school-running characteristics are mainly efforts responding to the superior government. Creating school-running characteristics should be based on category characteristic. Universities need to change in competition and create characteristics within its history and culture. Universities need to refine the core idea of education, develop a big picture and then renew them in the assessment cycle.

Originality/value
– The originality of this study was that it put forward some new laws including changing from summarizing to creating its own school-running characteristics, putting category characteristic as the prerequisite and considering the core idea of education as the focus of school-running characteristics. This research will enrich the theory building of higher education research and has some value in promoting the creation of school-running characteristics.
The role of clusters in global maritime value networks
Authors: Hammervoll Trond , Halse Lise Lillebrygfjeld , Engelseth Per 
Published: February 2014

Purpose– The paper aims to explore the effects of geographic proximity among firms in value networks on service provision and service exchange.Design/methodology/approach– A case study of the offshore supply vessel shipbuilding and shipping cluster in the North-Western Møre region of Norway with focus on the new ship contracting process.Findings– The case study reveals how service provision and service exchange are facilitated by geographical proximity among firms.Research limitations/implications– Study findings should be validated in further research, and the effects of other forms of proximity (cultural, social, cognitive and institutional) on co-creation of value also need to be considered. Considering the role of operant resources in developing competence in clusters and wider value networks offers interesting opportunities for further research.Originality/value– This study proposes an alternative view of co-creation of value in value networks and responds to calls for research on how value network attributes affect aspects of co-creation of value: service provision and service exchange. The study contributes to more knowledge on the systemic nature of value creation in value networks.
Informal overtime at home instead of telework: increase in negative work-family interface
Authors: Ojala Satu , Nätti Jouko , Anttila Timo 
Published: February 2014

Purpose– The authors aim to compare how formal flexibility, such as telework, differs from informal overtime work at home regarding the work-family interface.Design/methodology/approach– By using data from the Finnish Quality of Work Life Surveys from 2003 and 2008, the positive and negative measures concerning the work-family interface are examined through logistic regression analysis.Findings– Employees doing informal overtime at home are more likely to be affected by negative emotions concerning work disrupting family lives. Additionally, negotiations between couples over the allocation of time become areas of conflict. Only weak evidence is provided for both telework and informal work at home supporting family life.Research limitations/implications– In studying homeworking, it is important to separate between formal and informal flexibility at work. The data exceptionally enable that. The limitations of the data are cross-sectionality and only a few measures for assessing the positive work-family interface.Originality/value– The contribution of the study is to show how informal overtime at home is related with stronger negative implications for work-family interface, when separated from telework. The article discusses how well-intentioned working schedule flexibility results in family life being infringed upon. Informal work may help attain a better work-family interface, but, with dual-earner employment being predominant in Finland, informal overtime work can increase pressures on families. The authors encourage the policy- and organisation-level recognition of informal overtime risks.
From “ethics of the eye” to “ethics of the hand” by collaborative prototyping
Authors: Christiansen Ellen 
Published: February 2014

Purpose
– The aim of this paper is to answer the question: how can judgment about good and bad behavior of a device or service under development be included in the development process?

Design/methodology/approach
– By distinguishing between detached good/bad judgment, called “ethics of the eye”, and judgment about good and bad behavior embedded in doing and dialogue, called “ethics of the hand”, two examples of designer judgment are examined, one embedded and one detached. The outcome is explained by means of an application of Ricoeur's hermeneutics, where he shows how narration comprises pre-figuration, con-figuration and re-figuration. An examination of collaborative prototyping in Krzysztof Wodiczko's work on building a vehicle together with homeless people in Manhattan, New York, is contrasted with an example of the detached evaluation of use in Joseph Weizenbaum's account for use of his computer therapy program Eliza.

Findings
– The difference is identified as the difference between joint making and dialogue, resulting in re-configuration, and detached evaluation, which sticks with the pre-figuration. The paper concludes that for engineering and design at large “ethics of the hand”, the collaborative doing and dialogue, where the engineering and the designerly way of understanding come together over a prototype, brings out a shared frame, which makes ethics an integrated part of the development process.

Originality/value
– The paper discusses how judgment about good and bad behavior of a device or service under development can be included in the development process and shows that the answer is collaborative prototyping.
Environmental performance assessment for urban districts
Authors: Ciaramella Andrea , Puglisi Valentina , Truppi Tommaso 
Published: February 2014

Purpose
– The article aims to describe the approach adopted within the framework of a multi-destination development project, the goal of which is to promote innovative technologies and methods to evaluate the environmental quality of an urban district under construction.

Design/methodology/approach
– The approach lies in the integration of methodologies usually applied on an urban scale (microclimate well-being and air quality, study of air quality), and/or to the individual building (acoustic comfort evaluation), never before adopted for assessment of plots or districts, especially in the dynamic evaluation of the variables identified, all objectively measurable. This method of analysis has been tested on an area of about 255,000 m2, located in the former historic district of the Fiera di Milano, where a series of typical urban functions (residential, commercial and trade) are inserted within a large public park.

Findings
– The success of the work is represented by indicators (air quality, acoustic performance and microclimate) that relate to the finished district and that can be compared with average values in the same city. The system may constitute a protocol capable of bringing benefits to local authorities.

Research limitations/implications
– The limit is the need of data that support the dynamic simulation (external factors as vehicular traffic, general neighbourhood activity, pollutant emissions) corresponding to the different seasons. These data are not always available by the municipalities.

Practical implications
– This type of assessment could be requested of developers/builders for complex projects, resulting in changes to the initial plan if the assessment identifies critical issues related to the design choices (orientation of buildings, quality and presence of green areas, traffic emissions inside the urban district, etc.), with the ultimate goal of creating neighbourhoods with better environmental conditions.

Originality/value
– The research produces solutions addressed to the Italian situation, but it identifies systems and methods used in other countries.
Support vector machine and K-nearest neighbour for unbalanced fault detection
Authors: Moosavian Ashkan , Ahmadi Hojat , Sakhaei Babak , Labbafi Reza 
Published: February 2014

Purpose
– The purpose of this paper is to develop an appropriate approach for detecting unbalanced fault in rotating machines using KNN and SVM classifiers.

Design/methodology/approach
– To fulfil this goal, a fault diagnosis approach based on signal processing, feature extraction and fault classification, was used. Vibration signals were acquired from a designed experimental system with three conditions, namely, no load, balanced load and unbalanced load. FFT technique was applied to transform the vibration signals from time-domain into frequency-domain. In total, 29 feature parameters were extracted from FFT amplitude of the signals. SVM and KNN were employed to classify the three different conditions. The performances of the two classifiers were obtained under different values of their parameter.

Findings
– The experimental results show the potential application of SVM for machine fault diagnosis.

Practical implications
– The results demonstrate that the proposed approach can be used effectively for detecting unbalanced condition in rotating machines.

Originality/value
– In this paper, an intelligent approach for unbalanced fault detection was proposed based on supervised learning method. Also, a performance comparison was made between KNN and SVM in fault classification. In addition, this approach gave a high level of classification accuracy. The proposed intelligent approach can be used for other mechanical faults.
The impact of organisational structure on enterprise architecture deployment
Authors: Iyamu Tiko , Mphahlele Leshoto 
Published: February 2014

Purpose
– In many organisations, the alignment between information technology (IT) and business is viewed as an important catalyst for the organisation's effectiveness and efficiency towards achieving a competitive advantage. Yet, a shared understanding between business and IT (the EA included) remains an issue in many organisations. The organisational structure affects the alignment between business and IT units. Conversely, a lack of alignment of both components (IT and business units) impedes organisations' capacity to increase and improve their productivity. Many studies have been conducted in the area of IT, EA and the organisational structure. There is, however, little evidence of work conducted in exploring the interface between organisational structure and EA prior to this study. The paper aims to discuss these issues.

Design/methodology/approach
– A case-study research approach was employed to investigate the impact of organisational structure in the deployment of EA in organisations. Qualitative data were collected through semi-structure technique. The analysis was carried out, using structuration theory.

Findings
– The magnified data revealed some of unforeseen factors impeding the success of the EA deployment in the organisation.

Originality/value
– The work is original, and it has not been submitted or published anywhere else.
ERP in clouds or still below
Authors: Grubisic Igor 
Published: February 2014

Purpose
– The purpose of this paper is to investigate the market readiness to adopt the Cloud as the future ERP platform, by using the analytic hierarchy process (AHP) decision support methodology.

Design/methodology/approach
– Interviewing is conducted on the convenient sample, of enterprises from various industries. The interview is conducted through expert telephone interview and self-administered questionnaire. Results are then used as a basis for forming the weight factors necessary for the AHP decision model. Data are analyzed and synthesized using AHP and Expert Choice.

Findings
– Results demonstrate a huge interest for TCO reduction, but also a concern for data privacy and availability. Large enterprises want their data on local servers, while smaller companies tend to act as “first adopters”, mainly because of the cost benefits that Cloud offers. Finally, vendors see the hybrid solutions as the most suitable approach for the overall market, at least while current Cloud obstacles exist.

Research limitations/implications
– This research does not aim to answer the question what is the best solution for a particular industry. Instead, it assumes the general approach, which answers the question what would in general be the adequate solution for the SME and how much are SMEs ready to adopt the ERP in the Cloud. A further research is necessary to validate these results in practice. That research should be industry specific, i.e. narrowed to one industry only. Then, it would be possible to answer the question what is the best solution for high-tech SMEs.

Practical implications
– This paper summarizes Cloud pros and cons useful for decision makers to establish a starting point for IT reorganization. Additionally, AHP results provide some indications of the market's perception regarding Cloud and ERP, while vendors' statements about ERP-Cloud solutions provide an interesting glimpse of the ERP market in the next few years.

Originality/value
– Market demands constant flexibility and cost effectiveness, forcing companies to adapt faster than ever. Therefore, there is a significant risk for first adopters and their business if they adopt an inadequate solution. This paper offers a high-level overview of the SME's market understanding and willingness to adopt ERP in the Cloud idea, and it demonstrates how the AHP decision support methodology can be used to assess the readiness of enterprises to adopt the Cloud-ERP solution.
Coexistence of agile and SCM practices
Authors: K. Durrani Usman , Pita Zijad , Richardson Joan 
Published: February 2014

Purpose
– The purpose of this paper is to present the findings of Phase 1 of the research and to identify Australian agile software development organizations having such coexistence of agile and software configuration management (SCM) practices. This study employed “organization size” variable to study the phenomenon and used theory of Lean Thinking as a lens to analyse implementation variations of agile and SCM practices.

Design/methodology/approach
– For this study, the research design was comprised of three phases. In Phase 1, a quantitative study using an online survey was performed to answer RQ using various statistical techniques. In Phase 2, an initial conceptual model based on a literature review was developed, and then a qualitative study was performed using one longitudinal case study. In Phase 3, another online survey was performed using various parametric statistical techniques to validate and generalize the findings of Phase 1 and 2 and the proposed SLAM traceability model. The scope of this paper is to discuss only Phase 1 and its associated findings.

Findings
– The results of the analysis indicated that organizations, regardless of their size, frequently use agile practices for their software development operations. On the other hand, larger organizations use SCM practices comparatively more than medium and small organizations. However, traces of customized SCM process were found in most of the respondent (large, medium, and small) organizations, which indicates the coexistence of agile and SCM practices.

Research limitations/implications
– As there is no known listing or database available for such specialized criteria, a non-probabilistic sampling method was used, in the sense that the selection of members of the sample was arbitrary and subjective instead of a non-random selection from the pool of all agile practitioners in the field.

Originality/value
– By using the quantitative method approach, this study aims to generate empirical evidence to contribute to the body of knowledge in the relevant areas. On the practical side, this research can also provide support to IT businesses in general, and software development organizations in particular, with the streamlining of the internal operational environment for the facilitation of an adaptable process and the resulting coexistence of value-added agile and SCM practices.