bluuebunny/crossref_metadata_2025_split huggingface dataset:
Nigeria in transition: acculturation to global consumer culture
Authors: Lysonski Steven , Durvasula Srinivas 
Published: October 2013

Purpose
– The purpose of this paper is to investigate the extent to which young urban Nigerians in Lagos have become acculturated to global consumer culture and the impact of acculturation on consumer ethnocentrism and materialism.

Design/methodology/approach
– A total of 165 young Nigerians living in Lagos completed a survey. The survey scales consisted of seven different dimensions of global consumer acculturation, ethnocentrism, materialism and demographics. All scales had strong reliabilities.

Findings
– Nigerians were acculturated to a large degree in terms of cosmopolitan tendency, exposure to marketing activities of multinationals, English language usage, social interactions, and global mass media exposure. However, openness to emulate global consumer culture was moderate and identification with global consumer culture was very low. Acculturation affected consumer ethnocentrism and materialism to some extent.

Research limitations/implications
– Only one segment of consumers in Nigeria was examined. Because the original scale for global consumer acculturation lacked psychometric rigor, we revised it using psychometric purification.

Practical implications
– Nigerians may be in a state of transition as they adapt to global consumer culture. Nigerians may have some resistance in adapting to global consumer culture given ideological, nationalistic, and socio-economic conditions. International marketers must realize that a level of “glocalization” is required attuned to the identify and national character of Nigerians. The authors discuss the paradox that Nigerians have low identification with global consumer culture despite their exposure to global forces.

Originality/value
– No other research has used the authors’ approach. The paper provides a fresh way of looking at Nigeria as it transitions into a global market and advances our understanding the connection of global consumer culture with ethnocentrism and materialism. The research can serve as a catalyst in looking at global consumer culture in Africa and in BRIC countries.
Requirements for vocabulary preservation and governance
Authors: Baker Thomas , Vandenbussche Pierre-Yves , Vatant Bernard 
Published: October 2013

Purpose
– The paper seeks to analyze the health of the vocabulary ecosystem in terms of requirements, addressing its various stakeholders such as maintainers of linked open vocabularies, linked data providers who use those vocabularies in their data and memory institutions which, it is hoped, will eventually provide for the long-term preservation of vocabularies.

Design/methodology/approach
– This paper builds on requirements formulated more tersely in the DCMI generic namespace policy for RDF vocabularies. The examination of requirements for linked open vocabularies focuses primarily on property-and-class vocabularies in RDFS or OWL (sometimes called metadata element sets), with some consideration of SKOS concept schemes and Dublin Core application profiles. It also discusses lessons learned through two years of development of the linked open vocabularies (LOV), of which main features and key findings are described.

Findings
– Key findings about the current practices of vocabulary managers regarding metadata, policy and versioning are presented, as well as how such practices can be improved to ensure better discoverability and usability of RDF vocabularies. The paper presents new ways to assess the links and dependencies between vocabularies. It also stresses the necessity and importance of a global governance of the ecosystem in which vocabulary managers, standard bodies, and memory institutions should engage.

Research limitations/implications
– The current paper is focused on requirements related to a single type of vocabulary but could and should be extended to other types such as thesauri, classifications, and other semantic assets.

Practical implications
– Practical technical guidelines and social good practices are proposed for promotion in the Vocabulary Ecosystem (for example, by vocabulary managers).

Originality/value
– This paper brings together the research and action of several important actors in the vocabulary management and governance field, and is intended to be the basis of a roadmap for action presented at the Dublin Core conference of September 2013 in Lisbon (DC 2013).
The cultivation of scientific data specialists
Authors: Si Li , Zhuang Xiaozhe , Xing Wenming , Guo Weining 
Published: October 2013

Purpose– This article aims to summarize the employers' requirements of scientific data specialists and the status quo of LIS education organizations' training system for scientific data specialists. It also focuses on the matching analysis between the course content and the responsibilities as well as requirements of scientific data specialists. Moreover, in order to provide some indications for LIS education of scientific data specialists in China, it presents the training objectives and modes.Design/methodology/approach– Some job portals for librarians and the comprehensive job portals are investigated as information sources and the keywords such as “scientific data management”, “data service”, “data curation”, “e-Science”, “e-Research”, “data specialist” are selected to retrieval library-released job advertisements for scientific data specialists to understand the library's requirements towards scientific data specialists' core capabilities. Meanwhile the course catalogues of all iSchools' web sites are searched directly in order to find if scientific data courses are provided.Findings– Libraries value teamwork ability, communication ability, interpersonal ability and a good use of data curation tools as the core competences for scientific data specialists. Candidates who possess a second advanced degree, who understand libraries, who hold demonstrated knowledge of metadata standards, and who emphasize details, under the same condition, are more likely to be considered first. Libraries do not have a unified title for scientific data specialists yet. The current curriculums of iSchools mainly cover research method, data science, data management and data service, data statistic and analysis, data warehouse, information studies and technologies, and so on.Originality/value– This unique study explores some required qualifications of science data specialist surveyed by job openings, including the core skills, position requirements, responsibilities of the job, and some qualifications. It also investigates the related curriculum setting of iSchool universities through course descriptions. This study is very useful for curriculum development in Chinese LIS education of scientific data specialists including required core courses and selected electives, and to promote the practice of data service in Chinese academic libraries.
Universities and export market orientation: an exploratory study of UK post-92 universities
Authors: Asaad Yousra , Melewar T.C. , Cohen Geraldine , M.T. Balmer John 
Published: October 2013

Purpose– The purpose of this paper is to explore how post-92 UK universities perceive and manage market orientation (MO) in their export operations of educational services to international students (i.e. export market orientation (EMO)) in the context of international student recruitment.Design/methodology/approach– Through a case study design, this qualitative research was undertaken amongst eight post-92 UK universities. Semi-structured in-depth interviews were conducted with managers in the international offices of universities.Findings– The results indicate that EMO in universities consists of information-based activities geared towards foreign markets. Superior knowledge and awareness of the market components is central to the implementation of these information-based activities. This involves market information generation and dissemination, as well as the need for rapid responsiveness due to the changing nature of the higher education market.Research limitations/implications– The selected methodology makes these results alone unfit for generalising to a larger population. Improved theoretical models are needed for generating more knowledge about the antecedents and consequences of EMO in universities.Practical implications– The authors believe the findings are particularly relevant for international marketing managers of exporting universities. The current paper suggests some implications for international marketing managers when actively managing their marketing activities towards foreign markets.Originality/value– The paper identifies a gap in current higher education marketing research. The original contribution of the paper is to address this gap so that researchers and practitioners have some understanding of the export marketing behaviour of UK universities in the context of the recruitment of international students.
Simulated test marketing in emerging markets: the need to re-think
Authors: Korotkov Nikolay , Occhiocupo Nicoletta , Simkin Lyndon 
Published: October 2013

Purpose
– The world's leading manufacturers of fast moving consumer goods (FMCGs) generate up to 50 per cent of their revenues in emerging markets. Simulated test marketing (STM) is a common practice deployed by these companies to forecast new product sales. Emerging markets represent only a small portion of the global STM business. The purpose of this paper is to incorporate and further explore some key trends anticipated in the development of the future generation of STM models by drawing specific attention to the issues currently experienced in one of the emerging markets, Russia.

Design/methodology/approach
– A quantitative survey of Russian client-side marketing experts provides strong evidence for the need to further improve and modify STM methods, addressing new challenges in rapidly developing markets of Eastern Europe, the Middle East, Asia, Latin America and Africa.

Findings
– Marketers in Russia believe many STM approaches poorly reflect the nuances and characteristics of their markets. This has implications for global players targeting emerging markets based on assumptions formed for STM in their home markets.

Research limitations/implications
– This is a preliminary study which warrants following up. Its basis in Russia arguably has implications for other emerging markets, but whether these findings are evident in other markets needs to be tested.

Practical implications
– FMCG companies in Russia would appreciate a flexible, proactive, “client-oriented” approach as opposed to conservative, “model-centered” services based on “global” execution standards. This would lead to the co-creation of STM models that could achieve more accurate forecasts in emerging markets and achieve a greater level of confidence in the use of STM among multinational FMCG companies.

Originality/value
– The research undertaken leads to a general conclusion that although traditional STM models have attained relatively high awareness among FMCGs in Russia, their use is still limited as there is a perception of this being a research instrument that would need adaptation to the Russian market. Instead, simpler, cheaper and less time consuming alternatives are often employed, such as expert assessments, basic quantitative or qualitative tests. Although the most commonly acknowledged advantages of STM are well understood in Russia, there are some key barriers to its widespread adoption: poor quality or insufficient market data, lack of local market experience and validations, lower forecast accuracy as compared to “western” markets, low flexibility in terms of design and cost.
Heterogeneous sources of customer-based brand equity within a product category
Authors: Wang Luming , Finn Adam 
Published: October 2013

Purpose
– Unlike prior consumer-based brand equity (CBBE) research that examines well-known brands in different product categories, the purpose of this paper is to focus on the within-product category differences in terms of the sources of CBBE.

Design/methodology/approach
– To facilitate the comparison, the paper proposes a hybrid measurement model of CBBE that systematically integrates various existing CBBE dimensions and examines the substantive difference among master brands and their sub-brands within a product category. The model distinguishes the latent CBBE construct from its dimensions, and separates its formative (causes of CBBE) from its reflective (effects of CBBE) dimensions, based on their causal relationship with the construct.

Findings
– The paper collects CBBE data for multiple soft drink master brands and sub-brands. The paper finds significant differences among them and provides a detailed view that has not been revealed to the marketers before.

Originality/value
– The paper not only examines a more realistic context for consumers’ marketplace choice but also is more relevant to brand managers who closely monitor their direct competitors’ performance.
Effects of relational proclivity and marketing intelligence on new product development
Authors: J. Trainor Kevin , T. Krush Michael , Agnihotri Raj 
Published: October 2013

Purpose
– A number of studies in the marketing and strategy literature show that a firm's resource endowment is a major driver in the formation of advantage-generating capabilities. Some researchers have suggested, however, that capabilities are path dependent and that a firm's behavioral predispositions and proclivities should be viewed as antecedents to capability formation. The purpose of this paper is to examine how a firm's behavioral tendencies, along with its existing business resources, contribute to the formation of new product development (NPD) capability.

Design/methodology/approach
– Hypotheses are tested by using survey data from more than 150 US-based firms. Structural equation modeling was used to evaluate the proposed model and analyze hypothesized relationships.

Findings
– Results of the paper suggest that a firm's competency in marketing intelligence and its tendency to engage in partner-style relationships have both direct and interactive effects on NPD capability. This capability is further shown to positively relate to organizational performance, and this relationship is moderated by technological uncertainty.

Practical implications
– The paper underscores that certain proclivities provide access to resources that reside outside a firm's boundaries and highlight the importance of considering firm proclivities in capabilities-based research.

Originality/value
– To date, little research has examined how NPD capability is influenced by a firm's internal marketing intelligence capability along with its tendency to seek external market knowledge. The examination of the direct and interactive effects of these constructs on NPD capability is novel and the findings highlight implications for scholars and practitioners alike.
Challenging the use of generational segmentation through understanding self-identity
Authors: Gardiner Sarah , Grace Debra , King Ceridwyn 
Published: October 2013

Purpose– The purpose of this paper is to explore congruency between the self-identity of Baby Boomer, Generation X and Generation Y consumers with the generational label and popularised identity of each generational cohort.Design/methodology/approach– Data were collected using a mixed methods approach of focus groups (n=49) followed by an online survey (n=627) of Baby Boomer, Generation X and Generation Y consumers. Focus group data were thematically analysed. Descriptive, ANOVA and factor analysis was conducted on the survey data.Findings– The results show that most consumers only have a vague association with their generational label and profile and find it easier to characterise generations that are different to their own. Generation self-identity congruency is greater among members of the Baby Boomer cohort compared to the younger generations. Yet, even in the Baby Boomer cohort, generational identity is not homogenous among its members.Practical implications– The results challenge the explicit use of generational labels and stereotypes in marketing strategy.Originality/value– Given the immense interest and application of generational cohort segmentation, understanding whether and why consumers identify with cohort labels and profiles is critical. The paper questions the longevity of generational cohort analysis given the limited understanding and relevance of this concept to consumers.
“Wow! It's cool”: the meaning of coolness in marketing
Authors: Rahman Kaleel 
Published: October 2013

Purpose– The purpose of this paper is to explore the common meaning of vernacular usage of “cool” in terms of the related concepts consumers use to describe the term, using the symbolic interactionist perspective.Design/methodology/approach– Using literature review, we first analyse how cool has evolved from its original meaning to its contemporary form in global consumer culture (GCC). Next, from a content analysis approach, using associative group analysis (Szalay and Deese, 1978) we determine the cultural meaning of cool from a sample of young respondents (n=127) drawn from United Arab Emirates. Then, using another set of respondents (n=98), we assess the statistical reliability of our themes.Findings– Results of our analysis indicate that there is a common set of themes describing the term cool: fashionable, amazing, sophisticated, unique, entertaining, eye-catching and composed. Fashionable theme significantly dominates the meaning of cool.Research limitations/implications– The findings are only limited to GCC and cannot be generalised to others.Practical implications– Even though the meaning of cool is attributed to emotional control and detachment in the literature (Pountain and Robins, 2000), manifestation of coolness in its meaning of fashionable, amazing and eye-catching dominate the concept in GCC.Originality/value– Cool is a heavily used term by marketing practitioners. However, empirical literature uncovering the meaning of cool is still in its infancy in marketing. This research provides a view of what cool means to consumers in a GCC.
Quality management and employees' attitudes: an example from certified enterprises
Authors: Batista Maria , Feijo Antonio , Silva Francisco 
Published: October 2013

Purpose
– This study aims to investigate the implications of quality management system (QMS) practices in employees' attitudes relating to job involvement, job satisfaction, career satisfaction, and organizational commitment.

Design/methodology/approach
– This study was accomplished through the use of a questionnaire. Twenty hypotheses related to QMS practices and the employees' attitudes were formulated and tested.

Findings
– The results indicate that responsibility and teamwork have a significant and positive correlation with job involvement, job satisfaction, career satisfaction, as well as organizational commitment. Ongoing improvement and problem solving have significant implications in organizational commitment. In addition, training and education, as well as customer focus, did not demonstrate any favorable contribution to the employees' attitudes.

Originality/value
– The study recommends that management should be more committed to the development of quality practices to sustain and enhance employees' positive attitudes toward their job. Such practices are a competitive strategy to attract and retain competent employees.
Trading telecommuting flexibility for fewer training opportunities?
Authors: Martinez Patricia , B. Gómez Carolina 
Published: October 2013

Purpose
– This study aims to examine how the amount and type of flexibility in work schedule (flextime) and work location (telecommuting) may be related to receiving fewer training and development opportunities. Given that under flextime, employees remain at the work location, while under telecommuting employees are removed from the regular work site and social system, the paper expects that as employees have more telecommuting flexibility, they will receive fewer training opportunities, which in turn will be associated with more negative job attitudes and behaviors.

Design/methodology/approach
– Participants (n=298) were recruited from a healthcare and a software development firm. Employees provided self-report ratings of their intentions to quit and supervisor supportiveness. Supervisors rated employees' citizenship behaviors and the flextime, telecommuting and training and development practices for the job positions.

Findings
– As employees possess greater flexibility to telecommute, they received fewer training and development opportunities, while employees with greater work schedule flexibility (flextime) actually received more training opportunities. Additionally, the paper finds that training and development mediates the negative relationship between telecommuting flexibility and organizational citizenship behaviors. Thus, as employees had greater telecommuting flexibility, they exhibited lower levels of organization citizenship behaviors.

Research limitations/implications
– This study provides evidence of how greater telecommuting flexibility that leads to decreased training and development opportunities may negatively influence employees' citizenship behaviors. The study also supports that flexibility to work away from the regular work location and not schedule flexibility, is the key antecedent. The findings suggest that supervisors should monitor the amount of training opportunities provided to employees with telecommuting flexibility.

Originality/value
– This is one of the few studies to examine telecommuting flexibility: the extent to which employees can work at home and modify their schedule in order to do so. It is also one of the few studies to compare how work schedule and work location flexibility may be differentially related to training and development. The paper examines the potential trade-offs between this flexibility and receiving fewer training and development opportunities.
A distributed model of the structuration of information technology in organizations
Authors: Cunha Joao 
Published: October 2013

Purpose– The purpose of this paper is to develop a distributed model of structuration of information technology (IT) in organizations to complement the collective that dominates the application of structuration theory to organizational phenomenon.Design/methodology/approach– This paper draws on secondary qualitative data to specify how differences among people's practices with and around IT determine the effect of IT in organizations.Findings– The paper provides an analytical framework to extend the structuration theory of IT in organizations that can also explain differences among people's use of IT and track their consequences for the effect of IT in organizations.Research limitations/implications– This paper extends the theory of the structuration of IT so that it can take into account the effect of the different ways in which people use IT at work.Practical implications– This paper underscores the increase adaptability that managers can build during IT implementation by taking advantage of the differences among people's appropriation of IT, instead of attempting to make people use IT in similar ways.Originality/value– The paper introduces the role of variation among people's practices into research on the structuration of IT on organizations. This research, which is one of the dominant approaches to the effect of IT in organizations, assumes that people share the same practices with and around IT and is ill suited to explain the consequences of variation among people's use of IT at work.