bluuebunny/crossref_metadata_2025_split huggingface dataset:
Strategi Perencanaan Tenaga Kerja SDM UMKM Batik Ayu Telagasari
Authors: Febriyanti Yayat , Suherman Enjang , Angela Flora Patricia 
Published: August 2024

This research aims to identify HR workforce planning strategies at Batik Ayu. The analysis was carried out using IFAS and EFAS analysis, followed by a SWOT matrix to find the position of the Labor quadrant. Batik Ayu faces the problem of not having an HR workforce planning strategy, which is the focus of this research. The research method used is a qualitative approach with the application of SWOT analysis. Data was obtained through interviews and surveys with MSME owners, employees and researchers as the main source of data. The results of the analysis show that Batik Ayu's workforce/HR is in quadrant 1 (positive), indicating access to various opportunities in the environment and the forces that support the use of these opportunities. The conclusion is that the recommended strategic plan is to implement growth policies with an aggressive approach to exploit these opportunities optimally.
Keywords: SWOT Analysis, EFAS, IFAS Work, Energy
Inovasi Perekonomian Digital dalam mengatasi Disparitas Regional Strategi Baru dalam Kebijakan Perekonomian di Indonesia
Authors: Suyanto Suyanto , Judijanto Loso , Baruno Agustiawan Djoko , Sugiyanto Hadi , Sri Lestari Veronika Nugraheni 
Published: August 2024

This research explores a new approach in Indonesia's economic strategy that specifically prioritizes digital economic innovation as a tool to address regional inequality. The background to the problem highlights the gaps in economic development in various regions in Indonesia and the importance of economic transformation through the use of digital technology. The literature study in this research presents a conceptual framework that describes the relationship between digital economic innovation, economic policy, and efforts to mitigate regional imbalances. The research process involved secondary data analysis, surveys, and interviews with relevant stakeholders. The research results show that the integration of digital economic innovation in economic policy has the potential to reduce regional imbalances by accelerating economic growth, creating job opportunities, and supporting market penetration for local companies. Conclusion, This research makes an important contribution to the development of future-oriented, data-based and technology-focused policies to address regional inequality, accelerate equitable economic growth and improve the welfare of the Indonesian population.
Keywords: Regional Disparity, Economy, Digital Economy
Brand Image Terhadap Customer Loyalty melalui Customer Satisfaction pada Pengguna Produk Tupperware di Kota Bandung
Authors: Pardede Angelita Permatasari , Ramli Rosmini 
Published: August 2024

This research aims to evaluate the impact of brand image dimensions on customer loyalty through customer satisfaction regarding Tupperware brand food & beverage container products, especially in the city of Bandung. Data collection was carried out through interviews with respondents aged 17-40 years and who had experience using and purchasing Tupperware products. Participation in this research involved 90 respondents using cross-sectional data collection techniques or one shot study. Data analysis used a quantitative descriptive approach, normality test, multiple linear regression, and Sobel test with the help of statistical software program of social science (SPSS) version 26. Of the ten hypotheses proposed, eight of them were strengthened by empirical findings. These results indicate that customer satisfaction can act as a link between the impact of brand image dimensions (brand strength, brand uniqueness, and brand liking) and customer loyalty. In conclusion, this research can provide benefits for companies and management related to Tupperware products and similar food & beverage container industries in developing relevant strategies to improve the quality of these attributes.
Keywords: Brand Image, Customer Satisfaction, Customer Loyalty
Pengaruh Brand Image dan Product Quality terhadap Customer Loyalty melalui Customer Satisfaction Sepatu Nike di Kota Bandung
Authors: Nurcahyani Dea , Marliani Leni Evangalista 
Published: August 2024

This research aims to analyze the influence of brand image and product quality on customer loyalty which is mediated by customer satisfaction of Nike shoes in the city of Bandung. The research method uses a quantitative approach with surveys and Likert questionnaires. The research instrument has gone through the validity, reliability, classical, multiple regression and Sobel test stages. SPSS version 25 software tools and an online Sobel calculator were used to analyze the data. The research results show that the second, fourth, fifth and seventh hypotheses successfully reject H0 and the first, third and sixth hypotheses fail to reject H0, which means that brand image has no positive effect on loyalty mediated by customer satisfaction and product quality has a positive effect on customer loyalty mediated by customer satisfaction. In conclusion, product quality has an indirect influence on customer loyalty, mediated by customer satisfaction.
Keywords: Brand Image, Product Quality, Customer Loyalty, Customer Satisfaction
Gen Z Investor Behavior: Analyzing the Influence of Sustainable Investment Practices, Financial Education, and Risk Tolerance in Indonesia
Authors: Judijanto Loso , Utami Eva Yuniarti , Siagian Ade Onny 
Published: August 2024

This research analyzes G Z's investment behavior in Indonesia with a focus on sustainable investment practices, financial education and risk tolerance. The research methods used include online surveys and in-depth interviews with a representative sample of Gen Z in Indonesia. The research results show that most Gen Z tend to choose sustainable investments that align with their values, although varying levels of financial literacy influence their understanding of investment products. Additionally, Gen Z individuals' risk tolerance is influenced by their personal experiences, level of education, and social environmental influences. In conclusion, this research provides a holistic picture of the complex interactions between sustainable investment practices, financial literacy, and risk tolerance in the context of Gen Z in Indonesia. Practical implications of these findings are also presented to help stakeholders in the world of finance understand and respond to investment behavior that is increasingly relevant for future generations.
Keywords: Financial Education, Gen Z Investment Behavior, Sustainable Investment Practices, Risk Tolerance
Kualitas Produk, Citra Merek dan Electronic Word of Mouth terhadap Keputuusan Pembelian Produk EigerKualitas Produk, Citra Merek dan Electronic Word of Mouth terhadap Keputuusan Pembelian Produk Eiger
Authors: Rohman Agil Riroj Abdul , Santosa Agus Budi 
Published: August 2024

This research aims to determine the influence of Product Quality (Variable X1), Brand Image (Variable X2) and Electronic Word of Mouth (Variable X3) on purchasing decisions for Eiger products. The method used in this research is quantitative methods. The data collection technique used by researchers in this research is using primary data obtained through distributing questionnaires and literature study. Data analysis techniques start from data preparation, data tabulation to the testing stage. Based on the results of research calculations, multiple linear regression analysis. The coefficient of determination (R2) value can be obtained from the variables product quality (X1), brand image (X2) and electronic word of mouth (X3) which influence 77.2% (0.772) of the product decision (Y), the remaining 22.8 % influenced by other factors outside this research. In conclusion, product quality and brand image have a positive and significant effect on purchasing decisions, while electronic word of mouth has no effect on purchasing decisions
Keywords: Brand Image, Electronic Word Of Mouth, Product Quality
Relationship Marketing, Switching Costs dan Service Quality terhadap Customer Satisfaction dan pada akhirnya Membentuk Customer Loyalty pada PT. Lautan Indomasutama Medan
Authors: Vanessa Vanessa , Sondakh Oliandes , Amelia Amelia 
Published: August 2024

This research aims to determine and analyze relationship marketing, switching costs and service quality on customer satisfaction and ultimately forming customer loyalty. The population in this study was 141 customers. The number of samples in this research was 68 customers who used freight forwarding services. The data collection technique uses a questionnaire. The data analysis technique uses multiple linear regression analysis. The research results show that relationship marketing has a significant effect on switching costs, service quality has a significant effect on switching costs, relationship marketing has a significant effect on customer satisfaction, service quality has a significant effect on customer satisfaction, relationship marketing has a significant effect on customer loyalty, service quality has a significant effect on customers loyalty, switching costs have a significant effect on customer loyalty and customer satisfaction has a significant effect on customer loyalty. The conclusion is that the important role of relationship marketing and maximized service quality can encourage switching costs, customer satisfaction and customer loyalty.
Keywords: Customer Satisfaction, Customer Loyalty, Relationship Marketing
Dampak Live Streaming, Celebrity Endorsement, Alat Promosi, Review Online, Keamanan, Kemudahan Penggunaan dan Kenyamanan terhadap Perilaku Belanja Pakaian Online pengguna Tiktok setelah Pandemi Covid-19 di Jakarta
Authors: Farran Michelle , Ronald Ronald , Amelia Amelia 
Published: August 2024

This research aims to determine the significant influence of several factors on the online shopping behavior of TikTok users during the Covid-19 pandemic in Jakarta. This research used the Structural Equation Modeling Partial Least Squares (SEM-PLS) method with a total of 215 respondents. The data that has been collected is processed using the SmartPLS application, ensuring accurate statistical analysis. The research results show that all the variables studied have a significant influence on the online shopping behavior of TikTok users during the pandemic in Jakarta. Of all the factors observed, online reviews emerged as the most influential variable and played an important role in shaping users' purchasing decisions. In contrast, the variable that has the least influence is security, indicating that although important, security factors have a more limited impact in influencing TikTok users' online shopping decisions. In conclusion, this research provides important insights into the factors that influence TikTok users' online shopping behavior during the pandemic.
Keywords: Celebrity Endorsement, Live Streaming, Promotional Tools
Efekk Atmosphere, Experience Marketing dan Food Quality terhadap Kepuasan Konsumen dan Minat Pembelian Ulang pada Konsumen Rasa Bunda
Authors: Ottoman Derian , Soedibyo Yolanda , Dananjaya Yanuar 
Published: August 2024

This research aims to determine and analyze Atmosphere, Marketing Experience and Food Quality which have a significant effect on Consumer Satisfaction and Repurchase Interest in Rasa Bunda. The research method used in this research is a quantitative method. The total sample was 190 respondents with the sampling technique being snowball sampling as the sample collection technique. The data analysis technique uses multiple linear regression analysis. The research results show that atmosphere has an effect on consumer satisfaction at Rasa Bunda, experience marketing has a significant and positive effect on consumer satisfaction at Rasa Bunda, food quality has a significant effect on consumer satisfaction at Rasa Bunda, consumer satisfaction has no influence on repurchase interest at Rasa Bunda. atmosphere has no influence on repurchase interest in Rasa Bunda, experience marketing has no significant influence on repurchase interest in Rasa Bunda and food quality has a significant influence on repurchase interest in Rasa Bunda. In conclusion, improving various atmospheres, marketing experience and food quality can increase the level of satisfaction and buying interest.
Keyword: Atmosphere, Experience Marketing and Food Quality, Customer Satisfaction
Pengaruh Digital Marketking melalui Sosial Media Instagram dan Brand Image terhadap Minat Menggunakan Aplikasi Olin
Authors: Januarto Januarto 
Published: August 2024

The research aims to test and analyze the influence of digital marketing through Instagram social media and brand image on interest in using applications. This research uses a positivistic paradigm approach, with a quantitative type of research. This research involved 100 respondents taken through purposive sampling. The data analysis used is multiple linear regression analysis with SPSS. The research results show that digital marketing partially influences interest in using the OLIN application, this is shown by tcount of 9,040 > ttable 1,985, with a significance level of 0.000 < α 0.05. Likewise, brand image partially influences interest in using the OLIN application as shown by tcount of 3.783 > ttable 1.985 with a significance level of 0.000 < α 0.05. Simultaneously, digital marketing through social media Instagram and brand image influence interest in using the OLIN application, as shown by the f count of 274,929 > f table 3,089 and a significance level of 0.000 < α 0.05. The coefficient of determination is 0.850, which indicates that interest in using the OLIN application is influenced by digital marketing via social media Instagram and brand image by 85%, and the remaining 15% is influenced by other variables not examined in this research. The contribution from digital marketing is 61.15% and the brand image contribution is 23.91%. The conclusion is that digital marketing through Instagram social media and brand image, both partially and simultaneously, have a positive and significant influence on interest in using the OLIN application, where the contribution of digital marketing through Instagram social media is more dominant than brand image.
Keywords: Digital Marketing, Social Media, Instagram, Brand Image, Consumer Interest
Strategi Guru Mata Pelajaran IPS dalam Mengembangkan Kualitas Pembelajaran melalui Pemanfaatan Sumber Belajar
Authors: AS Luci Andrekiy , Citra Desy Eka , Gilang M Ilham 
Published: August 2024

Tujuan penelitian ini untuk mengetahui strategi guru IPS dalam mengembangkan kualitas pembelajaran melalui pemanfaatan sumber belajar di SMP Negeri 11 Seluma. Metode penelitian ini merupakan jenis penelitian field research dengan menggunakan metode pendekatan kualitatif deskriptif. Pengumpulan data menggunakan observasi, wawancara, dan dokumentasi. Hasil penelitian ini berfokus pada strategi guru IPS dalam meningkatkan kualitas belajar melalui penggunaan materi pembelajaran. Strategi ini termasuk menerapkan lingkungan belajar terstruktur, menggunakan media yang jelas dan menarik, memfasilitasi interaksi, dan menerapkan struktur pembelajaran yang efektif. Studi ini juga menekankan pentingnya motivasi guru, peran metode pengajaran, dan peran bahan pengajaran. Temuan menunjukkan Simpulan penelitian bahwa menerapkan strategi ini dapat menyebabkan hasil belajar yang lebih baik, peningkatan motivasi, dan kinerja siswa yang lebih bagus.

Kata Kunci: Kualitas Pembelajaran, Strategi Guru, Sumber Belajar.
Diskursus Sekularisasi Pendidikan Kontemporer dan Dampaknya terhadap Moralitas (Studi Analisis Filsafat Pendidikan Al-Attas dan John Dewey)
Authors: Ma'ruf Ilzamudin , Gunawan Agus , Rifdillah Rifdillah , Sufyan Akhmad 
Published: August 2024

Tujuan penelitian ini untuk mengetahui diskursus sekularisasi pendidikan kontemporer dan dampaknya terhadap moralitas. Penelitian ini adalah penelitian analisis deskriptif yang ingin mengkaji lebih dalam terkait diskursus sekularisasi dalam ranah pendidikan Hasil analisa penelitian ini bahwa disorientasi makna moral, ilmu dan pendidikan memiliki kaitan erat dengan paham pragmatisme dan paradigma individual ala sekularis, sikap yang cenderung memisahkan sakralitas dan spiritualitas menjadi kunci keberhasilan pergeseran orientasi pendidikan di atas. Disisi lain peneliti melihat urgensi pada tatanan pendidikan yang perlu kembali diintegrasikan, baik unsur-unsur yang berkaitan erat dengan elemen-elemen World View Islam yang bersifat holistik hingga rekonstruksi orientasi pendidikan yang lebih dominan pada pembentukan manusia yang utuh dan menjunjung moralitas yang bersifat lebih komprehensif, universal dan tidak gersang akan nilai, norma dan peran agama. Simpulan penelitian ini bahwa pemikiran John Dewey dan Al-Attas dalam ranah pendidikan merupakan dua ciri khas yang berbeda. Ide Al-Attas dapat dijadikan tawaran solusi terhadap problem seputar disorientasi ilmu, shifting identity and bias (bias identitas dan perubahan). Sedangkan John Dewey sangat mencerminkan identitas kebaratan.
Kata Kunci: Al-Attas, John Dewey, Loss of Adab, Sekularisasi Pendidikan.
Kerapuhan Sosial Siswa dalam Pembelajaran Digital
Authors: Utomo Jepri , Oruh Shermina , Agustang Andi 
Published: August 2024

Tujuan penelitian ini adalah untuk mengeksplorasi bagaimana kerapuhan sosial siswa dipengaruhi oleh pembelajaran digital pada sekolah berbasis digital. Penelitian ini menggunakan metode kualitatif yang dikombinasikan dengan pendekatan tinjauan literatur. Hasil penelitian menunjukkan bahwa kerapuhan sosial siswa dipengaruhi secara signifikan oleh pembelajaran digital. Melalui integrasi penelitian relevan dan teori-teori sosiologi, fokus utamanya adalah pada perubahan pola interaksi sosial, produksi realitas sosial, dan pengaruh struktur digital. Kerapuhan sosial di kalangan siswa dapat diperburuk oleh sejumlah variabel, termasuk isolasi, kurangnya keterlibatan sosial, kurangnya solidaritas organik dan mekanik, serta kurangnya resiliensi siswa. Simpulan dari penelitian ini adalah hubungan sosial siswa dipengaruhi oleh penggunaan teknologi dalam pembelajaran melalui berbagai cara. Teknologi meningkatkan efektivitas pembelajaran, namun juga dapat menyebabkan kerapuhan sosial, termasuk kesepian dan berkurangnya interaksi tatap muka. Diperlukan strategi yang memadukan teknologi dengan hubungan sosial tatap muka dan kerja sama antara orang tua, guru, dan lembaga pendidikan. Sangat penting memprioritaskan literasi digital dan pendidikan karakter untuk mengurangi dampak buruk teknologi. Oleh karena itu, dibutuhkan lingkungan pembelajaran yang seimbang dan mendukung pertumbuhan holistik siswa.

Kata Kunci: Kerapuhan Sosial Siswa, Pembelajaran Digital
Peran Pekerja Sosial dalam Eksploitasi Anak Buah Kapal (ABK) Perikanan
Authors: Thesalonika Thesalonika , Rahmawati Tiara , Hidayat Eva Nuriyah 
Published: August 2024

Tujuan penelitian ini untuk mengetahui bagaiamana peran pekerja sosial dalam isu eksploitasi Anak Buah Kapal (ABK) perikanan. Penelitian ini menggunakan metode studi kepustakaan. Hasil penelitian ini bahwa Indonesia merupakan negara maritim dengan 17.499 pulau dan garis pantai terpanjang kedua setelah Kanada. Potensi ini menjadikan Indonesia sebagai negara pemasok pekerja perikanan terbesar ketiga di dunia. Namun, hukum yang menaungi mereka, terutama Anak Buah Kapal (ABK) masih lemah. Hal ini terbukti dengan adanya 5.371 kasus penelantaran serta eksploitasi ABK Indonesia yang terlapor di tahun 2020. Kejahatan ini telah melanggar Hak Asasi Manusia (HAM) ABK. Pekerja sosial sebagai profesi yang menempatkan HAM sebagai dasar praktiknya memiliki peran penting dalam masalah ini. Simpulan penelitian ini bahwa pekerja sosial dapat melaksanakan tugas dan perannya sebagai solusi dalam masalah ini melalui advokasi, praktik dengan pendekatan berbasis hak, intervensi penyebab terjadinya ekploitasi ABK, dan melalui layanan konseling kepada korban eksploitasi ABK.

Kata Kunci: Anak Buah Kapal (ABK), Eksploitasi, Hak Asasi Manusia, Pekerja Sosial.
Pola Komunikasi Gastronomi dalam Pengembangan Pariwisata Kota Malang
Authors: Prasetyo Bambang Dwi , Pramesthi Hanum Kanthi 
Published: August 2024

Tujuan penelitian ini untuk mengidentifikasi karakteristik demografis sosial wisatawan lokal yang mengunjungi Kota Malang serta menganalisis persepsi wisatawan lokal terhadap potensi gastronomic tourism Kota Malang. Penelitian ini menggunakan metode paradigma positivistik dengan pendekatan kuantitatif. Penelitian ini menggunakan metode survei dengan menyebarkan kuesioner terhadap 100 mahasiswa yang berasal dari 5 Universitas terbesar di Kota Malang. Hasil penelitian menunjukkan bahwa, 53% responden menyatakan bahwa eksplorasi wisata kuliner merupakan tujuan yang ditetapkan untuk tinggal di Kota Malang selama menempuh aktivitas pendidikan. Sebesar 60% wisatawan hanya mampu mengenali Bakso Malang sebagai kuliner asli Kota Malang, sementara hanya 2% lainnya yang mengetahui kuliner asli Kota Malang seperti Orem-Orem dan Cwi Mie. Simpulan penelitian ini menunjukkan bahwa meningkatkan kegiatan pendidikan dapat meningkatkan kualitas makanan lokal, dan jika dikombinasikan dengan promosi sistemik, strategi pariwisata dapat menciptakan branding dan reputasi positif. Hal ini juga memberikan wawasan untuk pengembangan pariwisata di industri pariwisat, menekankan pentingnya kualitas makanan lokal melalui kegiatan promosi dan partisipasi aktif dari pemerintah setempat.

Kata Kunci: Daya Tarik Wisata, Gastronomic Tourism, Kota Malang, Pemasaran Pariwisata.
Strategi Programing RRI dalam Mempertahankan Program Dakwah melalui Acara Hikmah Pagi
Authors: Firdaus Mochammad Dede , Anom Erman 
Published: August 2024

Tujuan penelitian ini adalah untuk mengetahui strategi programing yang digunakan oleh RRI Jakarta, dalam rangka mempertahankan program dakwah melalui acara Hikmah Pagi. Metode penelitian yang digunakan dalam penelitian ini adalah penelitian kualitatif dengan jenis studi kasus. Hasil penelitian yang dilakukan menunjukkan bahwa strategi programming konten dakwah melalui program Hikmah Pagi oleh RRI Jakarta, menjadi salah satu contoh keputusan yang tepat dan berhasil menunjukkan bahwa media radio tetap relevan sebagai alat yang efektif dalam rangka menyebarkan pesan-pesan agama dan moralitas, di era modern saat ini sekalipun. Dengan strategi programing yang tepat ini, maka radio dapat terus berperan penting dalam upaya memperkuat nilai-nilai agama dan moral dalam masyarakat Indonesia, khususnya bagi generasi yang tidak terbiasa bersinggungan dengan teknologi canggih seperti smart TV, dan smartphone. Dengan demikian, maka dapat disimpulkan bahwa dengan adanya program Hikmah Pagi di RRI Jakarta, semua kalangan tetap menjadi sasaran dari dakwah yang berlangsung dan menunjukkan bahwa radio tetap eksis sebagai media informasi asalkan acara di dalamnya dapat dikemas dengan menarik.

Kata Kunci: Dakwah, RRI Jakarta, Strategi.
A Bibliometric Analysis of The Term DataOps
Authors: Nugroho Antonius Sony Eko , Wella Wella 
Published: August 2024

This paper aims to analyze research trends of the term DataOps scientifically through bibliometric studies. Initial data were collected from Scopus database from 2018 to 2023 which resulted 34 documents, while in other hands we found more than 1000 documents in the Google Scholar database collected using Publish or Perish. Five years of data is collected because the scientific publications on term DataOps started to increase since 2018. We have deployed ``bibliometrix 3.0'', the r-package, and VOSviewer to analyze key literature aspects. Since the rise of the term DataOps, significant contribution to its definition and practical applications can be observed. DataOps enthusiasts collaborate to create a common principle for uniformly applying the methodology in the various data operation environments. DataOps will continue to evolve into an effective and reliable data management system. The findings in this study will help related researchers recognize the research trends of topics in DataOps research globally and suggest future research directions.