bluuebunny/crossref_metadata_2025_split huggingface dataset:
Sensory marketing: the mediating role of hedonic emotions between multisensory experiences and mall patronage intention
Authors: Pal Divyanshi , Srivastava Kavita , Gupta Neha 
Published: July 2024

PurposeProviding positive and memorable shopping experiences has become essential for retailers. As the retail industry strives to create multisensory experiences for consumers, it is equally important to understand the emotions and pleasure such experiences evoke. The current study aims to investigate how multisensory experiences induce hedonic emotions in retail shoppers. It explores the mediating role of hedonic emotions in between multisensory experiences and shopping mall patronage intention.Design/methodology/approachThe study is descriptive; the data was collected using the mall intercept survey method. A total of 380 shoppers participated in and responded to the survey administered at the mall. The collected responses are analyzed using partial least squares structural equation modeling.FindingsOur findings support the idea that hedonic emotions play a significant role in the retail environment by influencing retail patronage intentions. Also, the multisensory experiences have a positive effect on patronage intention as well as the hedonic emotions of shoppers.Research limitations/implicationsThe present study provides theoretical and managerial implications for academicians and retail marketing.Originality/valueThe present research contributes to the existing literature by introducing the concept of multisensory experiences in the retail context and its impact on hedonic emotions and adding to the concept of inference theory.
Phytochemical characterization and quality evaluation of stirred goat milk yoghurt with added fruit and vegetable puree during storage
Authors: Singh Tarun Pal , Verma Arun Kumar , Rajkumar Vincentraju , Kumar Ravindra , Singh Manoj Kumar , Chatli Manish Kumar 
Published: July 2024

PurposeGoat milk yoghurt differs from cow milk yoghurt in that it has a different casein composition and content, which presents several technical challenges, including consistency with an appropriate flavor.Design/methodology/approachIn this study, the antioxidant potential and phytochemical profiling of the fruits (pineapple and papaya) and vegetable (carrot) extracts was evaluated and the effect of their purees on the quality and stability of stirred goat milk yoghurt (GMY) were investigated. The qualities of stirred GMY with carrot (CrY), pineapple (PaY) and papaya (PpY) purees were assessed against the product without puree (CY).FindingsThe carrot puree had the highest moisture, ash contents and pH value. The carrot extract had the highest DPPH radical scavenging activity, while the pineapple extract had the highest total phenolic value (1.59 µg GAE/g) and flavonoids content (0.203 µg CE/g). The scanning of all the puree extracts in GC-MS indicated that 5-hydroxymethylfurfural was a major component. The phytochemical quantification of the extracts through multiple reaction monitoring (MRM) against 16 compounds showed the presence of sinapic acid, cinnamic acid, pthalic acid, ferulic acid, 4-OH-benzoic acid, 3-OH-benzoic acid, p-coumaric acid, caffeic acid and vanillic acid in different quantities. The addition of purees and storage period had a significant (p < 0.05) effect on the moisture, pH, titratable acidity, syneresis, viscosity, color values and sensory properties of the products. In all the samples after 15 days of storage, Streptococcus thermophilus and Lactobacillus bulgaricus counts remained above the recommended level of 106CFU/g. Stirred GMY sample produced with pineapple puree showed a higher syneresis and viscosity, but the CrY sample demonstrated the highest antioxidant activity. The developed formulations remained stable with minimum changes in quality and sensory attribute during refrigerated storage for 10 days.Originality/valueThis study suggests that addition of fruit and vegetable improve the viscosity and sensory perception of the product with minimal use of synthetic flavor and preservatives.
Uncorking the potential of wine: an empirical prediction of consumers’ intention to visit wine tourism destinations (WTDs) post-COVID-19
Authors: Pancy  , Sujood  
Published: July 2024

PurposeThe study aims to examine consumers' intentions to visit wine tourism destinations (WTDs) in Canada post-COVID-19 by combining destination-related constructs with the theory of planned behavior (TPB).Design/methodology/approachConvenience sampling was employed in the online survey method to gather data. Using AMOS and SPSS software, structural equation modeling (SEM) was used to analyze the data.FindingsThe outcomes of the SEM show that a powerful model for predicting consumers’ intention to visit WTDs was developed by combining the TPB with additional variables. More precisely, the study identified that consumers' attitudes, perceived behavioral control, wine product involvement and motivation exhibit positive influences on their intention to visit WTDs. Conversely, subjective norms and the destination wine image did not influence the intention.Research limitations/implicationsThe findings have important ramifications for various parties involved, including the government, travel agencies, tourism associations and wine producers. This research's emphasis on consumer behavior enables practitioners to adjust to the changing needs of consumers in the post-pandemic environment.Originality/valueThe drawn-out model gives an improvised view of consumers’ behavioral intentions to visit WTDs post-COVID-19 by testing an integrated structural model comprising TPB and destination-related constructs. As far as the authors are aware, this research represents the first-ever effort to predict consumer's intentions to visit WTDs post-COVID-19.
It’s all your fault! restaurant vs. platform blame attribution in food delivery service failures
Authors: Lefebvre Sarah , Orlowski Marissa , Boman Laura 
Published: July 2024

PurposeWhile third-party food delivery continues to increase in popularity, surveys suggest nearly a quarter of deliveries suffer from service failures. With the limited research on third-party food delivery, we explore the important questions of (1) where customers place blame in the case of service failures with third-party food delivery (i.e. the platform or the restaurant) and (2) does this depend on the type of service failure? Drawing on blame attribution theory, signaling theory, and an exploratory study, we demonstrate that customers typically perceive such mishaps to be the responsibility of the restaurant rather than the delivery platform itself. We also examine the effect of visible service failure preventative actions taken by the restaurant on blame attribution and re-order intention.Design/methodology/approachWe conducted two online scenario-based studies to explore customer blame attribution in the case of third-party food delivery service failure. First, an exploratory study approach (NStudy1 = 512) was taken to provide additional support for the hypothesis development. An experiment (NStudy2 = 252) was then conducted to examine the hypothesized effects.FindingsFirst, the results of an exploratory study demonstrate that customers attribute service failures such as wrong items, missing items, cold food, or leaking containers to restaurants over third-party food delivery platforms. Second, the results of an experimental study suggest inclusion of an observable cue indicating preventative action, such as time-stamp information indicating when an order was received and packaged for delivery, increases customer re-order intention through the underlying mechanism of blame attribution.Originality/valueWe contribute to the underexplored area of third-party food delivery service failure and to our understanding of blame attribution in service failure scenarios. Further, we demonstrate a practical method to shift the blame away from restaurants for service failures that are outside of the establishment’s control.
Innovations in safety management for construction sites: the role of deep learning and computer vision techniques
Authors: Mohy Amr A. , Bassioni Hesham A. , Elgendi Elbadr O. , Hassan Tarek M. 
Published: July 2024

Purpose
The purpose of this study is to investigate the potential of using computer vision and deep learning (DL) techniques for improving safety on construction sites. It provides an overview of the current state of research in the field of construction site safety (CSS) management using these technologies. Specifically, the study focuses on identifying hazards and monitoring the usage of personal protective equipment (PPE) on construction sites. The findings highlight the potential of computer vision and DL to enhance safety management in the construction industry.

Design/methodology/approach
The study involves a scientometric analysis of the current direction for using computer vision and DL for CSS management. The analysis reviews relevant studies, their methods, results and limitations, providing insights into the state of research in this area.

Findings
The study finds that computer vision and DL techniques can be effective for enhancing safety management in the construction industry. The potential of these technologies is specifically highlighted for identifying hazards and monitoring PPE usage on construction sites. The findings suggest that the use of these technologies can significantly reduce accidents and injuries on construction sites.

Originality/value
This study provides valuable insights into the potential of computer vision and DL techniques for improving safety management in the construction industry. The findings can help construction companies adopt innovative technologies to reduce the number of accidents and injuries on construction sites. The study also identifies areas for future research in this field, highlighting the need for further investigation into the use of these technologies for CSS management.
Are faculty members aware of global university ranking? A study in the context of a developing country
Authors: Islam Anwarul 
Published: July 2024

Purpose
The purpose of this study is to measure the awareness of the global university ranking and its parameters among the faculty members at Dhaka University. This also identifies the challenges linked to university ranking and explores opportunities to overcome these challenges.

Design/methodology/approach
The target population of this study is the faculty members of Dhaka University. This study used the online survey questionnaire method, contacting approximately 2,000 faculty members individually through their email addresses. In total, 311 faculty members responded, and the response rate was 15.55%. Data were collected from September to December 2022, and the Statistical Package for the Social Sciences was used to analyze the survey data.

Findings
The findings indicate that a majority of the faculty members are acquainted with global university rankings, with Times Higher Education being the most recognized. Faculty members at Dhaka University are confident in their ability to excel in research and citation weighting scores in the ranking parameters. However, challenges such as a lack of incentives, inadequate recruitment policies, limited research funding, minimal collaboration, a scarcity of international students and faculty and limited local journal publications hinder the university’s ranking.

Research limitations/implications
Due to the limited number of responses, the findings may not accurately represent the entire faculty. The findings of this study can guide Dhaka University and other universities to design policies for overall improvement of university ranking.

Originality/value
This is the first time an attempt has been made to measure the awareness of university ranking by collecting primary data in the context of a public university in Bangladesh.
Florasis: the emerging C-beauty brand
Authors: Ikrama Syeda , Qumer Syeda Maseeha 
Published: July 2024

Learning outcomes
This case study is designed to enable students to understand the reasons behind the launch of a beauty brand grounded on traditions and culture, understand the strategies adopted by Florasis to establish its presence in the C-beauty space and emerge successful, analyze the positioning of a C-beauty brand in a highly competitive beauty market, identify the issues and challenges faced by a C-beauty brand in its efforts to disrupt the C-beauty space and suggest strategies that Florasis can adopt to emerge as a market leader in the global beauty industry.

Case overview/synopsis
Set in 2021, the case study discusses about the emerging C-beauty brand Florasis innovative strategies to promote the brand. Florasis was founded in 2017 with a vision to become a century old national makeup brand of China. Florasis was successful in getting on board a story-telling experience that featured traditional Chinese culture, aesthetics and heritage. It sold cosmetic products with retro packaging, concepts derived from traditional Chinese style, promoting a sense of national pride and nostalgia. The case study highlights the innovative strategies Florasis adopted like influencer marketing through key opinion leaders and key opinion customers, celebrity endorsements, user co-creation programs, social content and network marketing, brand crossovers and collaborations, etc. In April 2021, Florasis became the No. 1 cosmetic company in China with a gross merchandise value of 218m yuan and further the total sales for second quarter of 2021 reached 830m yuan, endorsing its supremacy over other global and local beauty brands in China. However, with success came along a set of challenges. Some analysts pointed that the brand was slow in innovating its product line-up, it focused more on promotions and advertisements and the brand positioning with a single sales channel, the cost performance and quality of the products and excessive marketing campaigns targeting a niche segment. Going forward, what should Florasis do to conquer the global beauty space? Can Florasis aspire to become a digitally empowered global beauty brand? Has it got the momentum? Will its direct-to-consumer model and unprecedented marketing and promotion gimmicks, help it achieve the lead in the global beauty space?

Complexity academic level
This case study is suitable for students of the graduate and undergraduate programs in management.

Supplementary materials
Teaching notes are available for educators only.

Subject code
CSS 8: Marketing.
Total quality management in manufacturing firms: current and future trends
Authors: Ali Kashif 
Published: July 2024

Purpose
The shifting and growing tendencies of total quality management (TQM) research are spotlighted in an era of digitization and Industry 5.0. Whether TQM is a fad or a sustainable approach is a topic of continuous discussion among researchers. Thus, the purpose of this study is to comprehensively analyze the body of literature on TQM in the manufacturing industry and advocate areas for further research.

Design/methodology/approach
A “systematic literature network analysis” (SLNA) approach is used to accomplish the research goals. It combines bibliometric analyses and a thorough literature review. A corpus of 204 studies from 1987–2022 is finalized from the Web of Science and Scopus databases. To further enrich the findings, the “TCCM (theory, context, characteristics, and methodology)” framework is applied. The Biblioshiny through R-Studio is used to perform the bibliometric analysis.

Findings
The bibliometric results show that TQM is not a fading phenomenon in the manufacturing industry. The findings indicate that TQM studies gained considerable attention in developed economies and need more focus in emerging and developing economies.

Originality/value
The review uses evolving theoretical frameworks with a variety of characteristics and advanced analytical techniques, taking into account prior research findings and outlining the agenda for future study in the context of understudies.
Embedding moderators of customer-brand love for affecting purchase intention of customers in hypermarket brand stores
Authors: Singh Deependra , Bajpai Naval 
Published: July 2024

Purpose
This paper aims to illustrate the impact of brand love on customers’ purchase intention in the presence of store aesthetics, store price image and customers’ demographic variables as moderating variables for hypermarket brand stores.

Design/methodology/approach
For achieving the objectives, a survey is conducted on the sample of 515 respondents those are the customers of hypermarket brand stores. The collected sample is analysed through structural equation modelling and moderation analysis by using AMOS.

Findings
The findings indicate various insights in terms of the results of moderation analysis. This study explains a significant moderation of store aesthetics, customers’ age and their local region for the brand love-purchase intention relationship in the research context.

Originality/value
The present study examines relevant moderators for brand love-purchase intention relationship by empirical means for hypermarket brand stores that is an under-explored researched context in Indian context. It adds considerable insights for academics and managerial practices in the arena of customer-brand love and emotional affiliation.
The influence mechanism of women’s entrepreneurial self-identity on entrepreneurial well-being: evidence from China
Authors: Lan Ya , Shi Yongdong , Liu Yu-xiao , Wei Wu 
Published: July 2024

Purpose
This study aims to investigate how women’s entrepreneurial self-identity influences their experience of well-being through entrepreneurship.

Design/methodology/approach
This study tested and validated a model using survey data from 210 women entrepreneurs in China. Hierarchical regression and bootstrapping methods were used to test the hypotheses.

Findings
This study finds that women’s entrepreneurial self-identity not only has a direct positive effect on entrepreneurial well-being but also an indirect positive effect on entrepreneurial well-being through the mediating role of entrepreneurial work autonomy and work meaning. Moreover, in mediation analyses, the autonomy and meaning of entrepreneurial work simultaneously mediate the relationship between women’s entrepreneurial self-identity and entrepreneurial well-being, and further play a chain mediating role between the two.

Originality/value
Little is known about how women perceive well-being through entrepreneurship. Moreover, the available literature has mostly overlooked the impact of women’s entrepreneurial self-identity on their entrepreneurial well-being. This study reveals the influence mechanism from the perspectives of identity and self-determination theories, with a focus on women entrepreneurs in China.
Expectations of bank automation: the influence of consumer cognitive schema
Authors: Carretta Alessandro , Cucinelli Doriana , Fattobene Lucrezia , Leonelli Lucia , Schwizer Paola 
Published: July 2024

PurposeThis study aims to investigate the drivers of bank automation system performance expectancy compared to that of bank employees. The purpose is to shed light on the role played by consumers' cognitive schema on automation that is the perfect automation schema (PAS).Design/methodology/approachA survey was administered to about 500 Italian subjects to measure their PAS; financial knowledge, anxiety, and security; and sociodemographic and socioeconomic variables. Ordered probit regressions and an instrumental variable two-stage least squares regression are run.FindingsThe analyses reveal that cognitive schemas play a crucial role in consumer expectations in banking. Individuals with stronger PAS tend to have more positive expectations about bank automation performance compared to employee performance. Financial anxiety and knowledge positively affect bank automation performance expectancy while women, older people, and financially insecure subjects have poor expectations of automated banking systems.Originality/valueThis study extends the understanding of key consumer characteristics that affect bank automation performance expectancy compared to that of bank employees in services delivery in the Italian context. Moreover, it provides useful results for researchers, practitioners, banking institutions, and regulators.
Innovators and Transformers Is wasted food just waste? Reconceptualising food loss and waste in operations and supply chain management research and practice
Authors: Trevisan Caterina , Formentini Marco , Pullman Madeleine 
Published: July 2024

PurposeFood waste is generated along the entire agricultural supply chain. From farm overproduction to lack of cold chain infrastructure, waste occurs for multiple reasons and negatively impacts the environment and society while generating economic losses. Although various supply chain actors and institutions have made attempts to reduce it, the activity is often confined to a single farm or to a retailer and charity dyad, without a systematic resolution of the problem. The environment is not only negatively impacted by the reduction of soil, water and biodiversity but also human beings suffer from malnutrition and food insecurity and finally, the entire supply chain faces considerable economic losses. Various supply chain actors have attempted to reduce this waste, but the results are often limited. The purpose of this paper is to consider systematic resolution by proposing a reconceptualisation from an alternative Operations and Supply Chain Management (O&SCM) perspective.Design/methodology/approachThe proposed paper is problem-based research, which merges the research and industry perspectives derived from the authors’ field experience interviewing different supply chain stakeholders in Italy, the UK, the USA and France with an analysis of O&SCM literature related to food loss and waste.FindingsIn order to address the food waste problem, we propose a new perspective in dealing with food loss and waste through the lens of O&SCM. By reconceptualising O&SCM theories and methods with the unique aspects of food loss and waste and taking into account the multitude of stakeholders involved, we propose five research avenues.Originality/valueThe perspective of O&SCM management is missing when dealing systematically with food loss and waste, as researchers neglect its unique characteristics.
Understanding SMEs’ internationalization through digital platforms: the role of knowledge sharing and consumer education
Authors: Hu Lala , Filipescu Diana A. , Pergelova Albena 
Published: July 2024

PurposeThe aim of this study is to understand how digital platforms and context-specific characteristics of China – such as swift guanxi – affect opportunities for small and medium enterprises (SMEs) entering this market.Design/methodology/approachThis study adopts a qualitative approach based on a multiple-case study of Italian SMEs in the wine industry that have activated international activities in China. Primary data consist of 32 interviews with SMEs’ managers, local consumers and other stakeholders involved in firm internationalization.FindingsThe findings of this study highlight that in SMEs’ internationalization, the process of knowledge/learning on digital platforms takes place in a bidirectional way thanks to the interactions among multiple stakeholders, which activate consumer education and knowledge sharing.Originality/valueWhile previous research has emphasized firms' knowledge acquisition in the internationalization process, this study incorporates both the consumer perspective and the firm perspective, along with considering interactions with various stakeholders.