bluuebunny/crossref_metadata_2025_split huggingface dataset:
Beyond “halo”: the identification and implications of differential brand effects across global markets
Authors: D. Raggio Randle , P. Leone Robert , C. Black William 
Published: April 2014

Purpose
– The purpose of this paper is to investigate whether brands impact consumer evaluations in ways other than a consistent halo and the degree to which consumers use both overall brand information along with detailed attribute-specific information to construct their evaluations.

Design/methodology/approach
– The authors decompose consumer evaluations of brand benefits into overall brand and detailed attribute-specific sources through a standard CFA approach. Data cover 55 brands in four product categories sold in nine global markets.

Findings
– Halo effects are rare in global CPG markets. The authors identify the presence of differential brand effects in eight of nine global markets tested. Application of an extended model to a market where several competing family brands are present demonstrates the ability of the model to identify relationships among brand offerings within a family brand and to differentiate between family brand sets.

Research limitations/implications
– The finding of differential effects calls into question the assumption of a consistent brand effect assumed in past research; future models should accommodate differential effects.

Practical implications
– The ability to decompose consumer brand-benefit beliefs into overall brand and detailed attribute-specific sources provides managers with insights into which latent mental sources consumers use to construct their brand beliefs. As such, the methodology provides useful descriptive and diagnostic measures concerning the sources of suspicious, interesting, or worrisome consumer brand beliefs as well as a means to determine if their branding, positioning and/or messaging is having the desired impact on consumer evaluations so that they can make and evaluate required changes.

Originality/value
– A significant contribution of this research is the finding that many times the brand source differentially impacts consumers' evaluations of brand-benefits, a finding that is contrary to a consistent halo effect that is assumed in prior models.
Privacy concern and online transactions: the impact of internet self-efficacy and internet involvement
Authors: H. Akhter Syed 
Published: April 2014

Purpose– This study aims to examine the effects of internet self-efficacy and internet involvement on privacy concern and the effect of privacy concern on the frequency of online transactions. The study also seeks to examine the direct effect of internet self-efficacy and internet involvement on the frequency of online transactions.Design/methodology/approach– A structural equation model was developed to test the hypotheses. The model was tested using the LISREL 8.8 software and both structural and measurement parameters were estimated.Findings– Findings suggest that internet self-efficacy and internet involvement affect privacy concern negatively; and privacy concern, in turn, affects frequency of online transactions negatively. Findings also indicate that the direct effect of internet self-efficacy and internet involvement on the frequency of online transactions is positive. All parameters are significant and in the hypothesized direction.Practical implications– Findings highlight the significance of internet self-efficacy and internet involvement in explaining both privacy concern and online transactions. The negative impact of privacy concern shows strategically why businesses should take measures to protect privacy of consumers and assure them that the information they provide is protected and secure.Originality/value– This research contributes to the debate on privacy concern and adds to the growing body of literature on the impact of privacy concern on online transactions. Both antecedents and consequence of privacy concern are examined in the study.
Design and behaviour of R.C. beams to ACI318-and-SBC304; and EC2 codes when subjected to asymmetric loading
Authors: E. Alluqmani Ayed 
Published: April 2014

Purpose
– Reinforced concrete (R.C.) beams are part of the structure so their design depends on the structural code and its requirements. In this paper, two simply supported R.C. beams were designed in terms of flexural and shear strength design requirements and investigated in terms of deflections and crack widths, when subjected to two asymmetric concentrated loadings, where one load is double the other one. Both beams had dimensions of 3,500 mm length, 200 mm width, and 300 mm height. The first beam (beam B1) was designed according to the combination of the structural requirements of American and Saudi building codes (ACI318-and-SBC304), while the second beam (beam B2) was designed according to the structural requirements of Eurocode (EC2). The paper aims to discuss these issues.

Design/methodology/approach
– The design of ultimate capacity (section capacity) to design both flexure and shear capacity according to the design provisions in EC2 code deals with the Ultimate Limit State Design Approach, while it deals with the Ultimate Strength Design Approach according to the design provisions in both ACI318 and SBC304 codes. In the serviceability (mid-span deflection and flexural crack width) check, the three codes deal with the Serviceability Limit State Design Approach.

Findings
– The laboratory behaviour of both test beams was as expected in flexure and failed in shear, but there was more shear cracks in the left shear span for both beams. This refers to the left applied loading and the spacing of shear links, where the failure occurred at the higher loading points. Perhaps, if the number of links was increased in the left side of the beam during the manufacture and reinforcing of the beam, the failure loading will be delayed and the diagonal cracks will be decreased.

Originality/value
– From this study, it was concluded that: the ACI318 and SBC304 design approaches are safer than the EC2 design approach. The EC2 design approach is more economic than the ACI318 and SBC304 design approaches. The structural behaviour of both test beams was as expected in flexure but both beams failed in shear. The shear failure was in the left side of both test beams which was referred to a high loading point. Diagonal cracks followed the applied loading until both beams reached to the failure.
Responses to other similar customers in a service setting – analyzing the moderating role of perceived performance risk
Authors: Dorothea Brack Anna , Benkenstein Martin 
Published: April 2014

Purpose
– The purpose of this paper is to identify the effect of similarity in a customer-to-customer-relationship and of perceived performance risk as a boundary condition in a service setting.

Design/methodology/approach
– Following theoretical methodology, hypotheses were developed in order to analyze the effect of similarity as well as perceived performance risk. An experimental scenario-based design was used to manipulate similarity and performance risk and to test the hypotheses.

Findings
– The analysis reveals that similarity is an important dimension in the customer-to-customer-relationship. Positive similarity effects are shown in relation to subjects' willingness to interact with present customers, joining and recommending a service provider, and subjects' evaluation of the service provider. A mediating effect of positive emotions (joy and interest) on the link between similarity and willingness to interact with customers present is shown. Performance risk is also discovered as a boundary condition under which the predicted relationships are weakened.

Practical implications
– This study suggests that similarity in the customer-to-customer-relationship leads to positive effects. If managers take this into account, their business may benefit from these positive effects. The study offers suggestions on how to “manage” customers' similarity.

Originality/value
– As this study is one of the first empirical studies to concentrate on the effect of similarity in a customer-to-customer-relationship, it is meaningful. Moreover significant effects are shown; further research ideas are developed and management implications are proposed.
How commitment to fellow customers affects the customer-firm relationship and customer citizenship behavior
Authors: Curth Susanne , Uhrich Sebastian , Benkenstein Martin 
Published: April 2014

Purpose– The purpose of this paper is to analyze how affective commitment to fellow customers influences a customer's affective commitment to the service provider and customer citizenship behavior (CCB). In addition, the paper seeks to examine the moderating role of a customer's calculative commitment to the service organization.Design/methodology/approach– The study used a large-scale survey among customers of a health club and a scenario-based experiment to test the hypotheses.Findings– Both empirical studies provide evidence that affective commitment to fellow customers has positive consequences for the customer-firm-relationship. The findings suggest that commitment to fellow customers and commitment to the service organization influence very specific facets of customer citizenship behavior. In addition, the study found preliminary support for the moderating role of calculative commitment. Affective commitment to fellow customers showed the strongest effect on affective commitment to the provider in customer-firm relationships characterized by high (versus low) calculative commitment.Practical implications– The results of this research have a number of managerial implications. This study suggests measures to strengthen customer-firm-relationships, e.g. generating intensive exchange among customers or attraction of consumer pairs. Providing customers with platforms of valuable relationships to multiplex ties can be a competitive advantage for service providers.Originality/value– This article is the first that highlights the role of other customers as a target of customer commitment and how this commitment affects both the customer's relationship to the service provider and his or her customer citizenship behavior. The present study therefore broadens our knowledge of how bonding among customers influences consumer behavior in service settings.
Healthcare branding: developing emotionally based consumer brand relationships
Authors: Kemp Elyria , Jillapalli Ravi , Becerra Enrique 
Published: April 2014

Purpose– Brands can imbue unique meaning to consumers, and such meaning and personal experience with a brand can create an emotional connection and relationship between the consumer and the brand. Just as many service providers have adopted branding strategies, marketers are branding the health care service experience. Health care is an intimate service experience and emotions play an integral role in health care decision making. The purpose of this paper is to examine how emotional or affect-based consumer brand relationships are developed for health care organizations.Design/methodology/approach– Empirical evidence from both depth interviews and data garnered from 322 surveys were integrated into a conceptual model. The model was tested using structural equation modeling.Findings– Results indicate that trust, referent influence and corporate social responsibility are key variables in establishing affective commitment in consumer brand relationships in a health care context. Once affective commitment is achieved, consumers may come to identify with the health care provider's brand and a self-brand connection is formed. When such a phenomenon takes place, consumers can serve as advocates for the brand by actively promoting it via word-of-mouth.Practical implications– The findings provide insight for marketing managers in developing successful branding strategies for health care organizations.Originality/value– This research examines the advantages of cultivating meaningful brand connections and relationships with consumers in a health care context.
Value creation through knowledge management in franchising: a multi-level conceptual framework
Authors: Weaven Scott , Grace Debra , Dant Rajiv , R. Brown James 
Published: April 2014

Purpose– The purpose of this paper is to present an integrative systems model of knowledge management (KM) across the franchisor-franchisee-customer triad. The conceptual development of this paper focuses on the areas of knowledge development, knowledge transfer and knowledge use within the context of dyadic monitoring, and key relational outcomes (partner congruence, relationship quality, perceived conflict, opportunism), and performance results (franchisor, franchisee and customer welfare).Design/methodology/approach– This paper critically reviews the relevant literatures in order to address three conceptual goals exemplified by the following research questions. How does knowledge development and organizational learning effectively facilitate knowledge transfer and knowledge usage in franchise systems? What role does monitoring play in the relationship between the knowledge management processes and the welfare of franchisors and franchisees? How does the process of knowledge management (development, synthesis, transfer, usage) influence franchisor, franchisee and customer welfare?Findings– An extensive review of the literature results in ten key research propositions being offered and these are graphically presented in the conceptual model in Figure 1. This model represents a multi-level perspective of KM which provides a solid platform for future empirical studies and further academic discussion.Originality/value– This paper makes two key contributions. First, through adopting an integrative KM perspective it draws attention to many (as yet) unanswered questions concerning the franchise relationship. Second, it re-positions KM research beyond consideration at a singular (firm, employee, supplier or customer) level by focusing on intra-firm and firm-customer linkages in the value creation process.
The smart leader: examining the relationship between intelligence and leader development behavior
Authors: A. Blair Carrie , Allen Gorman Charles , Helland Katherine , Delise Lisa 
Published: April 2014

Purpose
– The purpose of this paper is to examine the relationship between intelligence and behavior during leader development.

Design/methodology/approach
– As part of a leader development program, a variety of measures are collected, including measures of intelligence and measures of performance (e.g. assessment center performance, a 360-degree appraisal). The participants are given performance feedback from a variety of sources then asked to form developmental goals. The goals are examined for goal quality and goal-feedback correspondence, and examined in relation to intelligence.

Findings
– Intelligence was positively related to goal-feedback correspondence. Intelligence was also related to goal quality after controlling for variance attributed to professional discipline.

Research limitations/implications
– Personality, gender, age, and other variables were not included in this study. Other factors, such as the cultures of the organizations from which the individuals hailed, were also not included. Moreover, the conclusions were based on the behaviors exhibited in one leader development program. Future research should address these limitations.

Practical implications
– Leader development is expensive and is becoming more popular. The results of this research could help organizations better determine who is likely to benefit from the investment in leader development.

Originality/value
– In addition, a unique method is presented in the study for measuring leader development behavior based on goal quality and goal-feedback correspondence. Generalizability theory is applied in order to determine the reliability of the measures.
Validation of γ-irradiation in controlling microorganisms in fish
Authors: Acharjee Mrityunjoy , Ahmed Estiak , Kishore Munshi Saurab , Noor Rashed 
Published: April 2014

Purpose
– With a previous throughput of sea fish contamination with microorganisms, the present study extended the array of such spoilage over four other fish samples including Pseudapocryptes elongates, Scomberomorus cavalla, Xenentodon cancila and Otolithoides pama, evaluated the reductive impact of irradiation, and further validated the irradiation methodology in controlling the microbial quality of the sea fish samples. The paper aims to discuss these issues.

Design/methodology/approach
– Twelve samples of each sea fish were collected from super shops in Dhaka city and a portion of each sample was subjected to γ-irradiation at a dose of 3 kilo gray (kGy). Then, both non-irradiated and irradiated samples were tested for the presence of pathogenic bacteria though culture on different specific media followed by biochemical identification. Drug resistance among the pathogens was also investigated.

Findings
– Most of the non-irradiated samples were observed to harbor huge bacteria and fungi (1.3×102-1.5×107 cfu/g or cfu/ml) including the fecal coliforms ranging up to 105 cfu/g or cfu/ml, leading to an elevated threat to public health. Besides, the isolates were found to be resistant against single or multiple antibiotics, which further brought treatment complications during the possible disease outbreaks. However, the pathogenic load was significantly reduced after applying 3 kGy dose of γ-irradiation on the samples in consistent to the previous work using different fish samples.

Research limitations/implications
– A similar type of work has already been published by the group using different samples this year in the Journal of Microbiology, Biotechnology and Food Sciences, Vol. 2 No. 4, pp. 2420-2430. However, even being an increment of the previous work, the present work deals with extended array of sea fish samples with an objective of controlling food safety.

Practical implications
– The present work further confirms and assists the knowledge of food protection and the identification of spoiling bacteria and fungi by applying replicable methods projects of the novelty and practical outcome of the work.

Originality/value
– The reduction of pathogenic load revealed the efficacy of γ-irradiation as a mean of preserving fish quality. Besides, the study quantified the contaminating microorganisms as well as identified the drug-resistant bacteria among sea fish samples. Traditional but standard cultural and biochemical tests, demonstration of drug resistance among the isolated microorganisms from fish samples and finally the microbial elimination by irradiation might contribute to the existing knowledge on major sea fish.
Determination of minerals by ICP-AES in indigenous vegetables from Southwest Nigeria
Authors: Oyenike Babalola Sadiat , Aishat Akinwande Bolanle 
Published: April 2014

Purpose– It is very pertinent to determine the nutritional value of indigenous leafy-vegetables to establish their potentials in ensuring adequate nutrition and food security. One of the ways to promote fresh produce is through nutritional information. The paper aims to discuss these issues.Design/methodology/approach– Simultaneous multi-element analysis of eight indigenous (with underutilized) vegetables commonly found in the Southwest Nigeria was done by inductively coupled plasma-atomic emission spectroscopy. Wild-grown vegetables were harvested from the National Horticultural Research Institute orchard, in Southwest Nigeria. The contents of investigated quantity minerals as well as trace and heavy metals were determined.Findings– In all the vegetables, potassium was discovered as the most abundant quantity mineral present with range of 4.364 mg/g inVernonia amygdalinato 78.218 mg/g inSenecio biafrae(an underutilized vegetable). This was followed by calcium ranging from 3.351 mg/g (Vernonia amygdalina) to 9.914 mg/g (Solanum macrocarpon). Lead had the least content among the heavy metals with range of value from below the detection limit of the method used to 0.05 μg/g.Practical implications– The results obtained for the mineral profile provide useful information that could sensitize the people on the need for their consumption. This can be a good opportunity to enhance micronutrient supply of the diet of low-income earners which form majority of the society.Originality/value– Findings from this study indicate that the indigenous vegetables that are not formally cultivated could be important in improving micronutrient deficiency of low-income earners.
Mobile phones in Africa: opportunities and challenges for academic librarians
Authors: Bolton Palumbo Laura 
Published: April 2014

Purpose
– Lack of internet access and availability of computers in Africa has hindered learning and teaching there. However, the growing prevalence of mobile phones in Africa and elsewhere has created a way for information to be quickly and easily disseminated in areas where access to the internet and computers are limited. This paper aims to discuss these issues.

Design/methodology/approach
– Mobile phones in Africa are currently being used to share information relating to agriculture, health, and finance. This paper will examine these current uses, investigate the current and future use of mobile phones by academic libraries and in education in Africa, and discuss how mobile phones might be leveraged to further education and information dissemination through academic libraries.

Findings
– Limited access to electricity, computers, and the internet has prevented technological growth in Africa in the past, but innovative uses of mobile phones have provided an alternate avenue of progress. More still needs to be done so that this technology is accessible by all, such as training in basic adult literacy and English as a second language. African librarians should adopt mobile phone technologies as an integral part of their service, and employ them particularly in the areas of text reference, information literacy, and outreach.

Originality/value
– Librarians around the world are at a critical time, when the rapid developments brought about by the internet and mobile phones must be sought as a way to enhance library services. African librarians are in a unique position to utilize mobile phones to create new avenues of information sharing and instruction.
Implementing discipline-specific searches in EBSCO Discovery Service
Authors: Fu Li , Thomes Cynthia 
Published: April 2014

Purpose
– This paper discusses how University of Maryland University College (UMUC) librarians customized EBSCO Discovery Service (EDS) to allow for searching across librarian-selected sets of discipline-specific databases. Discipline-specific searching results in a smaller and more relevant set of search results, which can make research more efficient and effective.

Design/methodology/approach
– This paper describes the collaboration between systems and reference and instruction librarians to develop, test, launch, promote, and assess discipline-specific searching in EDS in support of effective teaching and learning.

Findings
– Customization of a discovery tool to allow researchers to run searches across pre-selected sets of discipline-specific databases is beneficial to the researchers since it enables them to find a smaller and more relevant set of search results than they would otherwise receive if they searched across all databases available in the discovery tool.

Originality/value
– This paper provides detailed instructions regarding customization of EDS to allow for discipline-specific searching and discusses ways in which this enhancement can be brought to researchers' attention during reference and instruction interactions. This paper should be of interest to technical librarians as well as to reference and instruction librarians.