bluuebunny/crossref_metadata_2025_split huggingface dataset:
Exploring market expansion dilemmas: the case of Aquawhite
Authors: Sharma Ridhima Bhanot , Dass Sumanjit 
Published: August 2024

Learning outcomes
After completion of the case study, the students will be able to understand the complexity of diversification and market expansion strategies in a growing consumer-driven market context, apply strategic frameworks to analyze the Indian oral care market, analyze brand positioning principles to develop a marketing strategy for Aquawhite and evaluate and identify the pros and cons of the various decisions taken during market diversification.

Case overview/synopsis
This case study seeks to examine the market expansion dilemmas faced by Aquawhite, a brand in the oral health-care sector, and the role of key decision-makers in addressing these challenges. This case study aims to provide insights into the complexities of brand extension and market expansion strategies in the context of a developing consumer-driven market. This case study is structured as a qualitative analysis based on publicly available information, including Aquawhite’s historical data, market trends and industry reports. Additionally, insights from relevant interviews with key stakeholders within the company have been considered to present a comprehensive view. This case study highlights the dilemmas faced by Aquawhite as it navigates market expansion. It reveals the critical role of Nikhil Nanda, the managing director in addressing these dilemmas and shaping the brand’s future. This case study emphasizes the need for a strategic approach that balances market dynamics with brand identity.

Complexity academic level
This case study is suitable for use in undergraduate and postgraduate-level courses on marketing management and strategic management. This case study provides insights into brand development, market entry and expansion strategies. It can be used to discuss the marketing mix, segmentation and targeting, as well as competitive analysis.

Supplementary materials
Teaching notes are available for educators only.

Subject code
CSS 8: Marketing.
Social media adoption as a marketing communication tool by non-professional sports clubs: a multiple case study approach
Authors: Marthinus Justin , Duffett Rodney Graeme , Knott Brendon 
Published: August 2024

PurposeSocial media has revolutionized marketing communication (MC). Rugby is South Africa’s most professionalized sport, leading the industry in its business management structure as well as its high-performance achievements. However, below the professional level, local rugby clubs face a large disparity compared to their professional counterparts, often relying on volunteers or part-time employees to manage the organizations. Therefore, the purpose of this study is to investigate how non-professional rugby clubs use social media as a MC tool.Design/methodology/approachThe study was exploratory, and a cross-sectional sample of twelve organizations was selected and employed a multiple case study approach. Club managers responsible for MC or social media participated in semi-structured interviews. The qualitative data analysis software, ATLAS.ti, facilitated the researchers’ use of an inductive approach to develop codes and themes for further analysis.FindingsThe findings revealed a high level of adoption of social media by the multiple cases (i.e. rugby sports club respondents), with only slight variations in the usage of specific social media applications (viz., Facebook, Instagram, Twitter, and WhatsApp). The sports clubs perceived that employing social media added substantial value to their MC. There were six emergent themes related to the organization’s perceived benefits from adopting social media MC, namely: brand awareness, relationship-building, player recruitment, attracting sponsors, storytelling, and information sharing.Originality/valueThe study makes a novel contribution in terms of how rugby clubs use social media as an MC tool. The paper advances scant knowledge and awareness of the relationship between South Africa’s sports marketing and social media. The conclusions will aid non-professional sports organizations in enhancing the effectiveness of their social media marketing by ensuring that their objectives and target audiences are well-defined.
Sector-wise earning differential: empirical evidence on segmentation theory from Pakistan
Authors: Riaz Shumaila , Faridi Muhammad Zahir 
Published: August 2024

PurposeSegmentation theory argues that the labor market is composed of a variety of non-competing segments between which rewards to human capital are determined by institutional structures. This paper presents new evidence on sector-wise earning differential for both male and female samples to assess the implications of segmentation theory.Design/methodology/approachPrimary data is collected through simple random sampling technique with a survey questionnaire from 954 employed individuals of Southern Punjab, the less developed region of Pakistan. OAXACA decomposition technique is adopted to estimate earning differential.FindingsEmpirical estimates of OAXACA decomposition reveal that the extent of discrimination between public and private sector is greater in case of females than in male samples. Education and region are crucial factors behind sector-wise earning differential for both male and female samples. Job characteristics are more valued than occupation to explain sector-wise earning differential. Occupation largely contributes to explain public–private sector earning differential in male sample than in female sample. Moreover, job security is highly valued by females than males.Originality/valueSegmentation of the institutional structure in a developing economy is empirically verified by using primary data due to non-availability of data on some variables from secondary data sources. This study attempts to explore the key factors of public–private sector wage differential for male and female samples separately due to the differences in their preferences for work and earning functions.
Analyzing barriers and strategies in digital transformation for resilient SC in healthcare using AHP and MABAC under uncertain environment
Authors: Seker Sukran , Aydin Nezir 
Published: August 2024

PurposeThe main goal of this research is to analyze and assess the barriers to Digital Transformation (DT) of the healthcare Supply Chain (SC) in developing countries and evaluate strategies to overcome such barriers. The DT has been related not only to the development of SC performance but also to the expansion of its resilience capabilities in a healthcare setting to overcome the results of unavoidable risk events and return to its previous or new state, which has at least the same or better conditions, after the occurrence of an unpredicted event.Design/methodology/approachAssessment of the barriers and determination of the importance or effectiveness of proposed strategies to handle these barriers are conducted through a hybrid Multi-Criteria-Decision-Making method consisting of an Analytical Hierarchy Process and multi-attributive border approximation area comparison (MABAC) under picture fuzzy (PiF) environment.FindingsBased on the outcomes of the research, the most important barriers for DT in healthcare SC functions were the organizational and technological issues, including Low support from top managers (O1), Lack of digital culture (O2), and Info/data safety and privacy (T4). To handle these barriers, the prior strategy was selected as “Making breakthroughs and incentives of top managers for the DT in the industry (ST3)”.Research limitations/implicationsThe study may be extended to include developed countries and or experts from developed countries. Through this, the study will be generalized to a global level. The most common qualitative criteria, which include subjectivity, are considered. The research may be enhanced by including quantitative criteria in the decision-making process. The barriers related to DT for healthcare SC were considered. Thus, the study may be detailed by looking at the problem in terms of operational failure and determining the digital technology that can overcome such operational failures. The precedence or importance of any barrier may fluctuate with the upgradation of technological tools and improvements.Practical implicationsIn terms of practical contribution, this research provides real-world suggestions to facilitate digital transformation in their SCs. Specifically, this study increases the awareness of healthcare and other industries' managers about obstacles that prevents digital transformation in SC and provides managerial path to relieve the effects of barriers.Originality/valueTo the authors' best knowledge, this is the first study to examine barriers of DT required for the promotion of resilient healthcare SCs in this concept. In addition, no previous research applied PiFSs-based AHP and MABAC integration to assess barriers and develop strategies for the DT of healthcare SC. The findings may be references for governmental institutions, policymakers, decision-makers, and stakeholders to develop proper strategies for a successful DT in healthcare SC resilience and the healthcare industry.
Enabling technology hand in hand with enabling practices
Authors: Schulz Ann Christin , Cürlis Diana , Goretzky Carina , Krüger Daniel , Pelka Bastian , Preissner Lisa 
Published: August 2024

PurposeIn the project “Working the way I want” (AWIEW), people with and without disabilities are co-creating a needs assessment tool (NAT) to support participation in the labour market. This tool will include a technological solution at its core and a set of tested new social practices for its successful application in Germany.Design/methodology/approachThe AWIEW project combines several methods and a participatory approach from different disciplines in a transdisciplinary project design. At the micro level, the participatory design approach is used to jointly develop the digital tool with people with disabilities (PWD). At the meso level, semi-structured interviews are used to gather data from different stakeholders in the PWD’ social ecosystem to uncover factors facilitating or hindering the successful transition of PWD to the labour market.FindingsThis paper discusses how transdisciplinary results can be incorporated into the development of a tool that supports PWD in navigating their occupational orientation processes. Some preliminary findings are: (a) Vocational orientation for PWD often starts with difficulties in imagining a future job; participative designs need to start from this premise. (b) PWD’ knowledge about the labour market depends on information provided by their social ecosystem; thus, research and design must take this ecosystem into account. (c) Welfare organisations instil a feeling of security and competence within their structures that has to be considered in needs assessment – both as a hindering and an empowering factor.Originality/valueThis paper highlights the importance of combining a digital solution and new practices for a promising approach towards enhancing the participation of PWD in the labour market.
Female directors' representation and firm carbon emissions performance: does family control matter?
Authors: Oussii Ahmed Atef , Jeriji Maher 
Published: August 2024

PurposeThis study investigates whether female board representation reduces carbon emissions in French-listed companies. It also analyzes to what extent and in what direction family control moderates this relationship.Design/methodology/approachThe authors collected data from nonfinancial French-listed companies between 2017 and 2022, totalizing 468 firm-year observations. Then, the data were analyzed using linear regression models with panel data.FindingsFindings show that board diversity improves firms' emission reduction performance, suggesting that women on board constitute a valuable resource that can bring distinctive management styles to improve carbon emission performance. Furthermore, the carbon performance-favorable orientation of women on board tends to be weaker, according to the family’s interests and wishes.Practical implicationsThis research highlights that female directors help boards address carbon risk only in nonfamily firms. Our study also supports policymakers' efforts to improve diversity in the board of directors through the mandatory female directorship quota of 40% since 2011 in France.Originality/valueThis study extends past literature by providing new insights into the effect of board gender diversity and family control on carbon emissions performance in the French context, which is characterized by an increasing trend for higher carbon engagement by listed firms in France, mainly after the Paris Agreement.
The role of intellectual capital on zakat performance: insight from Indonesia
Authors: Zakiy Faris Shalahuddin , Falikhatun Falikhatun 
Published: August 2024

PurposeThis research aims to examine the impact of intellectual capital on zakat performance in Indonesia.Design/methodology/approachThe sample examined in this study consists of 39 zakat management organizations, encompassing 241 observations from 2010 to 2022. Zakat performance is measured using zakat excess efficiency score to align with the characteristics of zakat management organizations. The independent variables in this study are proxied by the components of intellectual capital. Data is analyzed using a panel data estimation technique.FindingsThe empirical findings indicate that human capital efficiency and capital employed efficiency positively and significantly impact zakat performance. In contrast, structural capital efficiency does not impact zakat performance. Meanwhile, value added intellectual coefficient positively and significantly impacts zakat performance.Practical implicationsThe findings in this study highlight the significance of managing intellectual capital in zakat management organizations. Furthermore, this research provides input to mandate the amil to undergo certification, develop information technology in zakat management, and enhance synergy among zakat management organizations in zakat distribution. Additionally, zakat regulators must oversee and standardize zakat management according to what is stipulated in the zakat core principles.Originality/valueThis is one of the first studies using secondary data to examine intellectual capital and zakat performance in Indonesia.
Organic management improved the multifunctionality in recolonization soil by increasing microbial diversity and function
Authors: Yu Taobing , Yang Ruoqi , Jie Xintian , Lian Tengxiang , Zang Huadong , Zeng Zhaohai , Yang Yadong 
Published: August 2024

Abstract

Organic management enhances the formation of distinct and stable soil microbial communities, however, its influence on the temporal recovery of microbiome and multifunctionality of sterilized soil remains poorly understood.
We used amplicon sequencing and metagenomic sequencing to investigate the effects of microbial communities in long‐term organic and conventional managed soils on restoring soil microbiome and functionality. We calculated multifunctionality of soils at days 30 and 90 of recolonization using the averaging approach.
Results showed that organic management (O) significantly increased alpha diversity, niche width and network complexity of microbial community compared to conventional management (C). The alpha diversity, niche width and network complexity of microbial community in soils with organic soil suspension were significantly increased compared to conventional management at days 30 and 90 of recolonization. Soil multifunctionality of sterilized organic managed soil inoculated with organic soil suspension (OO) was 14.6% to 70.6% higher than that of the rest treatments. Macrogenomic analysis revealed that O significantly enriched functional pathways of ABC transporters, carbon metabolism, biosynthesis of amino acids, two‐component and nitrogen metabolism as well as most of the functional genes for carbon degradation, carbon fixation, nitrogen cycling and phosphorus cycles compared to C. These functional pathways and genes were also significantly enriched in soils with organic soil suspension at day 30 and 90 of recolonization. Furthermore, alpha diversity, niche width, network complexity, functional pathways and functional genes of microbiome correlated positively with soil multifunctionality.
Synthesis and applications. Our results emphasize the importance of organic management induced changes in diversity, network complexity, and functionality of microbial communities for promoting recovery to soil microbial and functional losses, providing the theoretical basis for sustainable impact of organic management in agronomic production on soil microbiome and function.

Read the free Plain Language Summary for this article on the Journal blog.
Evidence‐based support provided to struggling readers in later primary years in the UK: A scoping review
Authors: Üstün‐Yavuz Meryem S. , Brooks Rose , Fricke Silke , Thomson Jenny 
Published: August 2024

BackgroundIn the last two decades, a number of empirical studies investigated the impact of UK‐based interventions for struggling readers in later primary years (called Key Stage 2 or KS2 in the UK). However, to date, there are no reviews that look at the extent and nature of the existing UK‐based literature. This scoping review explores the extent of the available literature focusing on struggling readers in KS2 and aims to summarise the findings of available research.MethodsA scoping review methodology was used, and six databases were searched from 2000 to 2022. The initial search yielded 1236 studies, of which 24 met the eligibility criteria and were included in this review.ResultsMost of the included studies (21 out of 24) demonstrated positive outcomes, and the support provided led to improvement in the reading skills of struggling readers in KS2. The available intervention programmes included a wide range of intensity, varied group sizes and targeted different reading skills. There is currently insufficient evidence to suggest the relative efficacy of one intervention over another.ConclusionsThe review confirmed the need for more robust research in this area and highlighted the importance of learning lessons from the international evidence base.
The quantitative and qualitative analysis of dye in fentanyl tablets via ultraviolet‐visible spectroscopy—A forensic approach
Authors: Mitchell Charley K. , Dumke Jonathan C. , Corbett Charlotte A. , Jones Laura M. , Ceniccola‐Campos Kristin E. 
Published: August 2024

AbstractIn the United States, illicit fentanyl is often trafficked as blue tablets mimicking the legitimate M‐30 oxycodone tablet produced by Mallinckrodt. The analysis of dyes extracted from seized fentanyl tablets could provide a useful tool for law enforcement to establish linkages between cases and could prove useful for attributing a seizure to a given trafficking organization. Fentanyl tablet seizures associated with a particular drug trafficking organization (DTO), either through investigative or intelligence information, were used as the sample set for this study. The blue dye from the tablets was isolated by solid phase extraction and then qualitatively and quantitatively analyzed via ultraviolet‐visible spectroscopy. This research revealed that the illicit tableting facilities use a different dye than several known pharmaceutical companies. The concentration of dye in individual tablets within a seizure proved to be very minimal, and the small sample size made it difficult to draw linkages from case to case. Analysis of the dyes could not effectively differentiate between the drug trafficking organizations in the tested population due to each DTO using the same dye; however, it is important to note that the dye found was consistent between illicit tablets.
Aging‐associated atrial fibrillation: A comprehensive review focusing on the potential mechanisms
Authors: Wang Meng‐Fei , Hou Can , Jia Fang , Zhong Cheng‐Hao , Xue Cong , Li Jian‐Jun 
Published: August 2024

AbstractAtrial fibrillation (AF) has been receiving a lot of attention from scientists and clinicians because it is an extremely common clinical condition. Due to its special hemodynamic changes, AF has a high rate of disability and mortality. So far, although AF has some therapeutic means, it is still an incurable disease because of its complex risk factors and pathophysiologic mechanisms, which is a difficult problem for global public health. Age is an important independent risk factor for AF, and the incidence of AF increases with age. To date, there is no comprehensive review on aging‐associated AF. In this review, we systematically discuss the pathophysiologic evidence for aging‐associated AF, and in particular explore the pathophysiologic mechanisms of mitochondrial dysfunction, telomere attrition, cellular senescence, disabled macroautophagy, and gut dysbiosis involved in recent studies with aging‐associated AF. We hope that by exploring the various dimensions of aging‐associated AF, we can better understand the specific relationship between age and AF, which may be crucial for innovative treatments of aging‐associated AF.
Rocky outcrops form islands of high and unique tree biodiversity within an ocean of grass in Serengeti National Park
Authors: van der Plas Fons , Olff Han 
Published: August 2024

AbstractAfrican savannahs are characterised by a high plant diversity, partly resulting from a high turnover in community compositions across space. However, it is poorly understood what is driving this spatial turnover in plant communities. Here, we investigate to which extent the presence of rocky outcrops (also called kopjes) explains the community composition of trees in an African savannah, and how we can understand the responses of tree species to rocky outcrops by their functional traits. Along a precipitation gradient, we visited 24 sites in Serengeti National Park (Tanzania). At each site, we characterised tree communities, as well as their functional traits, in both a kopje and an adjacent open savannah plot (matrix plot). We found that kopjes harboured elevated tree abundances and species richness. Their dominant trees were more often evergreen, had a higher specific leaf area, a lower leaf nitrogen content and a lower spine density, than dominant trees in the savannah matrix. Differences in tree communities between kopjes and savannah matrix plots were generally the largest at sites with low precipitation. Our results indicate that kopjes are strong drivers of tree biodiversity, possibly due to locally increased soil moisture and low fire frequencies. The uniqueness of kopje tree communities may have important implications for higher trophic levels and ecosystem functioning.
Uneven Development through Profit Repatriation: How Capitalism's Class and Geographical Antagonisms Intertwine
Authors: Parnreiter Christof , Steinwärder Laszlo , Kolhoff Klara 
Published: August 2024

AbstractThis article provides the first comprehensive empirical analysis of global profit repatriation as a mechanism of uneven development, thereby challenging the development model of Foreign Direct Investment. Between 2005 and 2020, transnational corporations repatriated an annual average of one trillion USD, corresponding each year to 4.2% of the global FDI stock. Net profit flows take on a centripetal form: the biggest net losers are middle‐income countries such as the Russian Federation, Brazil, and Nigeria; the winners are a few high‐income countries, above all the United States. By analysing the impact of profit repatriation on accumulation dynamics in net profit exporting and importing countries, and by examining the exploitative conditions under which profits are generated in the former, we situate our findings in current theoretical debates on uneven development and geographical transfer of value, as well as on the intertwining of capitalism's class and geographical antagonisms.