bluuebunny/crossref_metadata_2025_split huggingface dataset:
Pengaruh Perceived Value, brand trust, dan Café atmosphere terhadap Brand Loyalty
Authors: Wibawanto Rayhana Alesha Haidar , Suryadi Nanang 
Published: August 2024

The purpose of this research is to identify the effects of perceived value, brand trust, and café atmosphere on the loyalty of Starbucks’ customers in Malang City. This research is considered as an explanatory study since it explains the relationship between two or more phenomena. Using non-probability sampling method and purposive sampling technique, 150 people were selected as the respondents. The criteria of the sample are people with the minimum age of 18 years, people who have made at least two purchases in the last three months, and people who have visited the coffee shop at least once in the last three months. The instruments of this research were assessed using validity test, reliability test, and classical assumption test. The data was analyzed using multiple linear regression, and the hypotheses were tested using F test and t test. This study finds that perceived value, brand trust, and café atmosphere positively and significantly influence brand loyalty. The findings are expected to serve as empirical evidences to be used in future research and to help the company increase its perceived value, brand trust, and café atmosphere in order to enhance brand loyalty.

Abstrak
Penelitian ini bertujuan untuk mengetahui pengaruh Perceived Value, brand trust, dan café atmosphere terhadap brand loyalty pada pelanggan Starbucks di Kota Malang. Jenis penelitian ini adalah explanatory research untuk menjelaskan hubungan dua ataupun lebih gejala atau fenomena. Penelitian ini menggunakan sampel sebanyak 150 responden. Pengambilan sampel menggunakan teknik non-probability sampling yaitu purposive sampling. Karakteristik sampel yang dipilih yaitu minimal 18 tahun, pernah melakukan pembelian minimal 2 kali dalam 3 bulan terakhir di Starbucks Coffee di Kota Malang serta pernah berkunjung langsung ke Starbucks di Kota Malang minimal 1 kali dalam 3 bulan terakhir. Alat uji yang digunakan untuk menguji instrumen penelitian ini berupa analisis regresi linier berganda yang ditunjang dengan uji validitas, uji reliabilitas, uji asumsi klasik. Uji hipotesis dilakukan menggunakan uji f dan uji t dengan menggunakan program SPSS 27. Hasil penelitian ini menunjukkan bahwa Perceived Value, brand trust, dan café atmosphere memiliki pengaruh positif dan signifikan terhadap brand loyalty. Hasil penelitian ini diharapkan dapat memberikan bukti empiris untuk penelitian selanjutnya dan membantu perusahaan dalam meningkatkan Perceived Value, brand trust, dan café atmosphere sehingga brand loyalty juga meningkat.
Pengaruh Brand Image, E-Service Quality, Dan Price terhadap Online Food Delivery
Authors: Pradana Azizul Arundina , Kurniawati Desi Tri 
Published: August 2024

The objective of this research is to identify the effects of brand image, e-service quality, and price on the repurchase intention of ShopeeFood users. This study is categorized as an explanatory research as it explains the causal relationship between variables through hypothesis testing. Using non-probability sampling method and purposive sampling technique, 117 people, who are mostly students, were selected as the respondents. They are productive-age users of ShopeeFood in Malang city who have used the food delivery service at least twice and live in Malang city. The data was analyzed using multiple linear regression performed in SPSS version 25. This study finds that brand image significantly influences repurchase intention, that e-service quality significantly affects repurchase intention, and that price has a significant effect on repurchase intention. The findings indicate that an increase in brand image, e-service quality, and price will be followed by an increase in ShopeeFood users in Malang city.

Abstrak
The objective of this research is to identify the effects of brand image, e-service quality, and Price on the Repurchase Intention of ShopeeFood users. This study is categorized as explanatory research as it explains the causal relationship between variables through hypothesis testing. Using non-probability sampling method and purposive sampling technique, 117 people, who are mostly students, were selected as the respondents. They are productive-age users of ShopeeFood in Malang city who have used the food delivery service at least twice and live in Malang city. The data was analyzed using multiple linear regression performed in SPSS version 25. This study finds that Brand Image significantly influences repurchase intention, that E-Service Quality significantly affects repurchase intention, and that Price has a significant effect on repurchase intention. The findings indicate that an increase in brand image, e-service quality, and Price will be followed by an increase in ShopeeFood users in Malang city.
Pengaruh Celebrity Endorsement, EWOM, dan Limited Edition Product Terhadap Purchase Intention
Authors: Arsyi Muhammad Tajul 
Published: August 2024

The objective of this research is to identify the effects of reference group and sales promotion on impulse buying among cosmetics consumers on Shopee live streaming. This quantitative explanatory research elucidates the causal relationship between its variables through hypothesis testing. The population is cosmetics consumers of Shopee live streaming. Using purposive sampling technique, 200 people with the minimum age of eighteen years who live in Malang City, have used Shopee application for at least six months, have made any purchase via Shopee live stream, and have made purchase spontaneously were selected as the respondents. The research instruments were assessed using validity test, reliability test, and classical assumption test, and the data was analyzed using multiple linear regression, while the hypotheses were assessed using t-test. All these processes were performed in SPSS 26. This study finds that sales promotion does not significantly influence impulse buying among the cosmetics consumers and that reference group significantly affects impulse buying among the cosmetics consumers.

Abstrak
Penelitian ini bertujuan untuk mengetahui pengaruh reference group dan sales promotion terhadap impulse buying pada konsumen kosmetik di Live streaming Shopee. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan kausal antara variabel-variabel melalui pengujian hipotesis dengan metode analisis kuantitatif. Penelitian ini menggunakan sampel sebanyak 200 responden yang diambil dari populasi konsumen Live streaming Shopee di Kota Malang. Pengambilan sampel menggunakan teknik purposive sampling. Karakteristik sampel yang dipilih yaitu, minimal berusia 18 tahun, berdomisili di Kota Malang, menggunakan Aplikasi Shopee minimal 6 bulan, responden merupakan orang yang pernah berbelanja di Live Streaming Shopee, dan pernah berbelanja produk kosmetik secara tiba-tiba/spontan. Alat uji yang digunakan untuk menguji instrumen penelitian ini berupa analisis regresi linier berganda yang ditunjang dengan uji validitas, uji reliabilitas, uji asumsi klasik. Uji hipotesis dilakukan menggunakan uji t dengan menggunakan program SPSS 26.0. Dari hasil penelitian dapat disimpulkan bahwa variabel sales promotion tidak mempunyai pengaruh secara signifikan terhadap impulse buying, sedangkan variabel reference group mempunyai pengaruh secara signifikan terhadap impulse buying konsumen kosmetik di Live streaming Shopee.
Pengaruh Facility layout terhadap Customer satisfaction Melalui Variabel Mediator Service Quality
Authors: Chrissia Andien Dammarist Eka , Riandi Muhammad Hafiz 
Published: August 2024

The objective of this research is to perceive the direct and indirect impacts of facility layout on customer satisfaction with the mediation of service quality. The population of this quantitative causal research is the customers of Balai Kopi, a coffee shop in Malang City. The research samples were selected using purposive sampling technique with the criteria of people who have visited the coffee shop during the period of August – November 2023 and have made offline purchase at the shop. The results of the analysis indicate (1) that facility layout positively influences customer satisfaction, (2) that facility layout positively affects service quality, (3) that service quality positively impacts customer satisfaction, and (4) that facility layout positively influences customer satisfaction with the mediation of service quality. The theoretical implication of this study is deeper understanding on the effects of facility layout on customer satisfaction with the mediation of service quality. Facility layout must support service quality to optimally increase customer satisfaction. Further, the findings imply that upgrades in facility layout can directly enhance customer satisfaction, but the mediation effect of service quality is stronger. Therefore, companies, including Balai Kopi, are recommended to focus more on the establishment of service quality through excellent facility layout.

A­bs­tr­ak
Penelitian ini bertujuan untuk memahami dampak langsung dan tidak langsung dari fa­ci­li­ty­ layout terhadap customer satisfaction, dengan variabel mediator berupa service qu­al­it­y.­ Pendekatan penelitian yang digunakan adalah kuantitatif. Populasi dalam penelitian ini ad­al­ah­ k­onsumen Balai Kopi Kota Malang. Teknik sampling yang digunakan adalah pu­rp­os­iv­e sampling dengan kriteria konsumen Balai Kopi yang berkunjung secara offline pada bulan Ag­us­tu­s ­sampai November 2023 dan pernah melakukan pembelian offline. Hasil penelitian me­nu­nj­uk­kan bahwa facility layout berpengaruh positif terhadap customer satisfaction, fa­ci­li­ty­ layout berpengaruh positif terhadap service quality, service quality berpengaruh positif te­rh­ad­ap­ customer satisfaction, dan facility layout berpengaruh positif terhadap customer sa­ti­sf­ac­tion dengan service quality berperan sebagai mediator. Implikasi teoritis dari penelitian in­i ­ad­al­ah pemahaman yang lebih mendalam mengenai pengaruh layout terhadap customer sa­ti­sf­ac­tion dengan service quality sebagai mediator. Facility layout harus mendukung service qu­al­it­y ­untuk meningkatkan customer satisfaction secara optimal. Secara praktis, hasil pe­ne­li­ti­an menunjukkan bahwa pembenahan facility layout dapat secara langsung meningkatkan cu­st­om­er­ satisfaction, tetapi efek mediasi service quality lebih kuat. Oleh karena itu, pe­ru­sa­ha­an, termasuk Balai Kopi Kota Malang, disarankan untuk fokus pada pembentukan service qu­al­it­y ­melalui facility layout yang baik.
Strategi Word of Mouth Marketing Dengan Menjadikan Alumni Jemaah Sebagai Pusat Informasi Umrah
Authors: Alvia Yani , Bramayudha Airlangga 
Published: August 2024

This research aims to find out the word of mouth marketing strategy at Ayu Amanah Nusantara Tours and Travel Sidoarjo by making the congregation's alumni a center for Umrah information. This research uses a qualitative method approach with a case study type. Data collection techniques were obtained by in-depth interviews, observation and documentation. The results of this research show that the word of mouth marketing strategy at Ayu Amanah Nusantara Tours and Travel by making the congregation's alumni the Umrah information center includes several steps, namely: creating excellent service, creative programs for congregation alumni, the existence of a congregational alumni group community that has become a central agent for information, exclusive offers, ensuring alumni feel confident recommending services that have a good reputation, and a personal touch with agents.

Abstrak
Penelitian ini bertujuan untuk mengetahui bagaimana strategi word of mouth marketing pada Ayu Amanah Nusantara Tours and Travel Sidoarjo dengan menjadikan alumni jemaah sebagai pusat informasi umrah. Penelitian ini menggunakan pendekatan metode kualitatif dengan jenis studi kasus. Teknik pengumpulan data diperoleh dengan wawancara mendalam, observasi, dan dokumentasi. Hasil dari penelitian ini menunjukkan bahwa strategi word of mouth marketing pada Ayu Amanah Nusantara Tours and Travel dengan menjadikan alumni jemaah sebagai pusat informasi umrah meliputi beberapa langkah, yaitu: menciptakan pelayanan yang prima, program yang kreatif untuk alumni jemaah, adanya komunitas grup alumni jemaah yang telah menjadi agent pusat informasi, penawaran eksklusif, memastikan alumni merasa yakin merekomendasikan layanan yang memiliki reputasi yang baik, dan sentuhan secara personal terhadap agen.
Perbandingan Konten Edukatif dan Humor Terhadap Customer Engagement Dan Purchase Intention
Authors: Salsabila Nisrina , Hapsari Raditha Dwi Vata 
Published: August 2024

The rapid growth of business in the fashion sector in Indonesia, especially Muslim wear products, has led to a high level of competition between brands in this field. Therefore, the right promotional strategy is needed to excel in the competition. This study aims to compare the influence between two marketing contents and see their effectiveness in increasing customer engagement and purchase intention at Loka Project. This research is a quantitative study with independent variabels Educational Content (X1) and Humorous Content (X1) and dependent variabels Customer Engagement (Y1) and Purchase Intention (Y2). The population studied was all Muslim women in Indonesia with a sample size of 120 people who were divided into 4 groups of respondents for 4 different contents. The results showed that there is an influence between Educational Content and Humor Content on Customer Engagement and Purchase Intention at Loka Project. There is no significant difference in the amount of influence between Educational Content and Humorous Content on Customer Engagement and Purchase Intention at Loka Project. Educational Content and Humorous Content have almost the same effect but have different values on customer engagement and purchase intention assessment indicators.

Abstrak
Pesatnya pertumbuhan bisnis pada bidang fashion di Indonesia, khususnya produk muslim wear, menyebabkan tingginya tingkat persaingan antar merek pada bidang tersebut. Oleh karena itu, diperlukan strategei promosi yang tepat untuk dapat unggul dalam persaingan. Penelitian ini bertujuan untuk membandingkan pengaruh antar dua konten pemasaran dan melihat efektivitasnya dalam meningkatkan customer engagement dan purchase intention pada Loka Project. Penelitian ini merupakan penelitian kuantitatif dengan variabel independen Konten Edukatif (X1) dan Konten Humor (X1) derta variabel dependen Customer Engagement (Y1) dan Purchase Intention (Y2). Populasi yang diteliti adalah seluruh perempuan muslim di Indonesia dengan jumlah sampel sebanyak 120 orang yang terbagi menjadi 4 kelompok responden untuk 4 konten berbeda. hasil penelitian menunjukkan bahwa, terdapat pengaruh antara konten edukatif dan konten humor terhadap customer engagement dan purchase intention pada loka project, tidak terdapat perbedaan signifikan terkait besarnya pengaruh antara konten edukatif dan konten humor terhadap customer engagement dan purchase intention pada loka project, konten edukatif dan konten humor memiliki pengaruh yang hampir sama tetapi memiliki nilai yang berbeda pada indikator penilaian customer engagement dan purchase intention.
Pengaruh Social Media Influencer Terhadap Purchase Intention Dengan Brand Awareness Sebagai Variabel Mediasi
Authors: Lestari Rizki Puji , Yuniarinto Agung 
Published: August 2024

This research was conducted to analyze the effects of social media influencer on purchase intention with brand awareness as the mediating variable. This explanatory study corroborates the causal relationship between its variables through hypothesis testing. Using non-probability sampling method and purposive sampling technique, 230 people with the minimum age of seventeen years who know about Azarine as a skincare brand and have seen influencers use the brand in social media were selected as the respondents. The data analyses were performed using Partial Least Squares (PLS) in SmartPLS 3.0. The results of the testing on the four hypotheses, it can be concluded that social media influencer has a positive and significant effect on the purchase intention, that social media influencer positively and significantly affects brand awareness, that brand awareness has a positive and significant influence on the purchase intention, and that social media influencer positively and significantly affects the purchase intention with the mediation of brand awareness.

Abstrak
Penelitian ini dilakukan untuk menganalisis pengaruh social media influencer terhadap purchase intention dengan brand awareness sebagai variabel mediasi. Jenis penelitian adalah penelitian eksplanatori yang menjelaskan hubungan kausal antara variabel penelitian melalui pengujian hipotesis. Teknik pengambilan sampel menggunakan non-probability sampling dan metode purposive sampling. Ukuran sampel yang digunakan adalah 230 responden dengan ketentuan berusia minimal 17 tahun, mengetahun brand skincare Azarine, dan pernah melihat influencer menggunakan brand Azarine di media sosial. Analisis data menggunakan Partial Least Square (PLS) dan dibantu oleh software SmartPLS 3.0. Berdasarkan dari hasil pengujian terhadap keempat hipotesis dapat disimpulkan bahwa variabel social media influencer memiliki pengaruh yang positif dan signifikan terhadap purchase intention, variabel social media influencer memiliki pengaruh yang positif dan signifikan terhadap brand awareness, variabel brand awareness memiliki pengaruh yang positif dan signifikan terhadap purchase intention, dan variabel social media influencer memiliki pengaruh yang positif dan signifikan terhadap purchase intention dimediasi oleh variabel brand awareness.
Pengaruh Attribute Product, Price, Dan Promotion Terhadap Repurchase Intention
Authors: Safira Berliana Putri 
Published: August 2024

The purpose of this study was to determine and explain the effect of product attributes, price and promotion on repurchase intention.Because the population size cannot be known with certainty, the sample size is determined by multiplying the number of indicators of the 4 variables by 5-10.The results showed that Mixue Sawojajar consumers will make repurchases which are indicated by feeling loyal to the Mixue brand and tend to choose it over other brands because of the product attributes offered which are indicated by its attractive and eye-catching design.The price of Mixue products is comparable to their quality, which will have an impact on increasing Mixue Sawojajar consumers in making repurchases which is indicated by feeling loyal to the Mixue brand and tending to choose it over other brands.An increase in repurchase intention which is indicated by feeling loyal to the Mixue brand and tending to choose it over other brands if supported by promotion carried out by Mixue and shown by Mixue`s marketing campaign on social media or advertisements that attract attention.

Abstrak
Tujuan Penelitian mengetahui jumlah populasi tidak dapat diketahui secara pasti, maka besarnya sampel ditentukan dengan mengkalikan jumlah indikator dari 5 variabel dengan 5-10.Berdasarkan ketentuan tersebut maka besarnya sampel yang digunakan adalah 13 X 10 = 130 konsumen Mixue Sawojajar.Hasil penelitian menunjukkan bahwa konsumen Mixue Sawojajar akan melakukan pembelian kembali yang ditunjukan dengan merasa loyal terhadap merek Mixue dan cenderung memilihnya daripada merek lain karena atribut produk yang ditawarkan yang ditunjukan dengan desainnya yang menarik dan eye-catching. Harga produk Mixue sebanding dengan kualitasnya maka akan memberikan dampak pada peningkatan konsumen Mixue Sawojajar dalam melakukan pembelian kembali yang ditunjukan dengan merasa loyal terhadap merek Mixue dan cenderung memilihnya daripada merek lain.Peningkatan repurchase intention yang ditunjukan dengan merasa loyal terhadap merek Mixue dan cenderung memilihnya daripada merek lain apabila didukung oleh promotion yang dilakukan oleh Mixue dan ditunjukan dengan kampanye pemasaran Mixue di media sosial atau iklan yang menarik perhatian.
Pengaruh Social Media Marketing Terhadap Kepercayaan Konsumen Dan Minat Beli
Authors: Silvi Diana Kristia , Prabandari Sri Palupi 
Published: August 2024

The objectives of this study are to assess and analyze the effect of social media marketing on consumer’s trust, to assess and analyze the effect of social media marketing on purchase intention, and to assess and analyze the effect of consumer’s trust on purchase intention. From the population of consumers who have the intention to buy beef from UD Subur Jaya, 55 were selected as the respondents through the use of purposive sampling. The results of the path analysis suggest that social media marketing significantly influences consumer’s trust, that social media marketing significantly impacts the purchase intention, and that consumer’s trust significantly affects the purchase intention.

Abstrak
Tujuan penelitian untuk menguji dan menganalisis pengaruh social media marketing terhadap kepercayaan konsumen; menguji dan menganalisis pengaruh social media marketing terhadap minat beli; menguji dan menganalisis pengaruh kepercayaan konsumen terhadap minat beli. Konsumen yang berminat membeli sapi potong di UD Subur Jaya sebagai populasi pada penelitian ini. Pengambilan sampel menggunakan teknik purposive sampling dengan sampel 55 responden. Teknik analisis yang digunakan adalah analisis jalur. Hasil penelitian menunjukkan bahwa: social media marketing berpengaruh signifikan terhadap kepercayaan konsumen; social media marketing berpengaruh signifikan terhadap minat beli; kepercayaan konsumen berpengaruh signifikan terhadap minat beli.
Pengaruh Live Streaming, Flash Sale, Dan Hedonic Shopping Motivation Terhadap Impulsive Buying
Authors: Ramadhani Laili Nur , Nugroho Dian Ari 
Published: August 2024

The objective of this research is to identify the effects of live streaming, flash sale, and hedonic shopping motivation on the impulsive buying behavior of TikTok users in Surabaya. The samples of this quantitative explanatory research were selected using non probability sampling method and purposive sampling technique. With the criteria of people within the age range of 18 to 24 years who live in Surabaya and have made any purchase through TikTok Shop, 200 of them were selected as the respondents. The Statistical Package for Social Sciences (SPSS) version 25 was used to conduct validity, reliability, and classical assumption tests. The results of the hypothesis testing using F test and t-test have led to findings that the three independent variables, i.e., live stream, flash sale, and hedonic shopping motivation, have significant effects on impulsive buying among TikTok Shop service users.

Abstrak
Penelitian ini bertujuan untuk mengetahui pengaruh live streaming, flash sale, dan hedonic shopping motivation terhadap impulsive buying (studi pada pengguna aplikasi tiktok di Kota Surabaya). Jenis penelitian in adalah explanatory research dengan metode kuantitatif. Penelitian ini menggunakan sampel sebanyak 200 responden. Pengambilan sampel menggunakan teknik non probability sampling dengan metode purposive sampling. Kriteria responden yang dibutuhkan dalam penelitian ini dengan rentang usia 18-24 tahun, pernah melakukan pembelian pada Tiktok Shop, dan berdomisili di Surabaya. Penelitian ini menggunakan program Statistical Package for the Social Sciences (SPSS) versi 25 untuk melakukan uji validitas, uji reliabilitas, dan uji asumsi klasik. Uji hipotesis dilakukan menggunakan uji F dan uji t. Dari hasil penelitian dapat disimpulkan bahwa terdapat tiga variabel dependen yaitu live streaming, flash sale, dan hedonic shopping motivation yang masing-masing memiliki pengaruh secara signifikan terhadap impulsive buying pengguna layanan Tiktok Shop