bluuebunny/crossref_metadata_2025_split huggingface dataset:
Web Portals Division in a quandary
Authors: Salam Muhammad Talha 
Published: August 2014

Subject area
Marketing, e-marketing, strategy.

Study level/applicability
Suited for final-year undergraduate and graduate courses in marketing strategy, strategic sales management, e-marketing and internet businesses.

Case overview
This case follows the evolution of Mech Technologies and Website Portals Division within the company. CEO of the company who was also heading the division was grappling an unprofitable venture. A dilemma of competitors offering free services while his portals were devoid of matching revenue stream added to his woes as he was strategizing a turnaround. Readers get an insightful review of the industry, key competitors as well as emerging challenges.

Expected learning outcomes
Developing marketing strategy for a small organization in an emerging market. Learning about evolution and challenges faced by internet businesses in developing economies.

Supplementary materials
Teaching notes are available for educators only. Please contact your library to gain login details or e-mail support@emeraldinsight.com to request teaching notes.
Dove hair oil: marketing in India
Authors: Prashar Sanjeev , Singh Harvinder , Saurabh Kumar , Madanapalli Virinchi Acharlu 
Published: August 2014

Study level/applicability
The case is intended to be used by post-graduate students of Management in the courses of Marketing Management and New Product Management. This case may also be used in other courses like Consumer Behaviour and Strategic Marketing.

Case overview
Indian fast-moving consumer goods (FMCG) sector set to reach an astonishing INR165.62 trillion (US$3.6 trillion) by 2012 gave a tremendous opportunity to Hindustan Unilever Limited (HUL) to establish its footprint in all consumer packaged products. Dove, a brand of HUL, primarily catering to the premium segment of the market, launched Dove Elixir Hair Oil in November 2012 priced at INR185 (US$3.41) for 90 ml. This was five times higher than any other light hair oil in the market. The case brings out facts that describe market situations at that time and questions if a substantial market at higher end, for Dove hair oil, was available.

Expected learning outcomes
This case has been documented to help students understand the concept and applicability of brand extension strategy. The students shall learn the dynamics of this strategy in the market by answering the following questions: What are the factors that contributed to the growth of FMCG market in India? Evaluate HUL's decision to extend the brand Dove into other product categories? Was the market for Dove hair oil available at the higher end? What strategies should Dove use for its hair oil?

Supplementary materials
Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
Royal Transportation Management System – journey to success
Authors: Mohsen Al Faqeeh Fatima , Zamberi Ahmad Syed 
Published: August 2014

Subject Area
Total quality management, logistic, entrepreneurship, management and small business management.

Study level/applicability
The case is relevant for undergraduates specializing in business. The case incorporates courses such as entrepreneurship and small business management.

Case overview
This case study outlines the factors behind the success of the Royal Transportation Management Systems Company. This company was established in 2007 and has become one of the most successful valet parking companies in Abu Dhabi. The case study will also highlight the company's core concept which is quality as baseline towards success of the business and how this has influenced the success of the company.

Expected learning outcomes
The case can be used to understand management concepts in entrepreneurship, small business management, and total quality management concepts in the provision of high-quality services, and help students to understand marketing strategies for developing a successful small business.

Supplementary materials
Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
Knowledge management practices of an IT company
Authors: Mohapatra Sanjay , Thakurta Rahul 
Published: August 2014

Subject area
Knowledge management strategy.

Study level/applicability
Small and medium organizations providing technology solutions.

Case overview
This case presents the developments in BATOI, as it intends to proliferate its services and offerings. BATOI offers an enterprise-class cloud computing platform along with a set of software applications, a business social network and different online information and service portals catering to large audience at the global level. The organization focuses on customer satisfaction as an integral part of the value chain. The case presents the knowledge management (KM) initiatives that were introduced in BATOI as a part of the organization's strategy for growth and acquiring new customers. Based on the business goals of BATOI, the KM-related goals were identified as part of designing the KM strategy. Designing of the KM strategy further assisted BATOI to retain competent employees, and along the way, addressed the major concern of attrition that plagues many established organizations. To conclude, some of the future concerns of BATOI are indicated at the end of the case. The analysis of the case takes into account the KM challenges faced by BATOI and the necessary steps in successfully implementing a KM strategy in an organization.

Expected learning outcomes
The objective of this teaching case is as follows: to understand how KM is central to an organization's growth strategy; to appreciate the importance of KM in technology-intensive organizations; to understand the process of deriving the KM goals from the over arching business goals of an organization; and to comprehend the challenges associated with implementing KM strategy for the first time in an organization.

Supplementary materials
Teaching notes are available for educators only. Please contact your library to gain login details or email: support@emeraldinsight.com to request teaching notes.
Made in India: Cisco reroutes innovation
Authors: Reddy Srinivas , Joshi Havovi 
Published: August 2014

Subject area
Innovation, reverse innovation, frugal innovation and disruptive innovation.

Study level/applicability
Undergraduate, Postgraduate and Executive Education.

Case overview
This case describes the strategy adopted by Cisco India to develop the Advanced Services Router 901 (“ASR 901”), which is a next-generation 3G/LTE capable mobile backhaul and carrier Ethernet platform that is deployed at a cellular tower site or business premise to backhaul voice and data traffic into the core of the network. This was part of a larger strategy by Cisco headquarters to understand what could be built in the developing markets for the developing markets, as opposed to products conceived with only developed markets as the focus. Within a time frame of a few months, a team formed from scratch developed the ASR 901, the next-generation global networking technology product that was developed completely – from conception to launch – at the Bangalore site in India. The ASR 901 successfully took on the challenge of delivering all the functionalities and features required by sophisticated telecom clients, while meeting the specific requirements of its customers from the developing markets. ASR 901 was undoubtedly a milestone in Cisco India's indigenous innovation initiatives, and this case discusses the many challenges that had been faced during the process and the actions that had been taken to achieve success during this process.

Expected learning outcomes
Through this case, students will understand the concepts of innovation, particularly reverse innovation, frugal innovation and disruptive innovation. They will learn how large organisations have managed to successfully innovate by creating small and independent teams within the organisation. Students would also have the opportunity to analyse and discuss whether the lessons learnt by Cisco, while progressing through the several stages of developing the ASR 901 product, could be applied to similar new initiatives.

Supplementary materials
Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
Kick Andy, The Oprah Winfrey TV Show of Indonesia
Authors: Maulana Amalia E. , Hikmah Lexi Z. 
Published: August 2014

Subject area
Social Marketing, Entertainment Education Program.

Study level/applicability
Postgraduate program. Master in Strategic Marketing and Master in Business Administration.

Case overview
In the midst of the many TV shows that do not provide enlightenment, Kick Andy TV Show appeared to provide answers to the public unrest. In the spirit of “Watch with Heart” Kick Andy serves Entertainment-Education and Social rarely glimpsed by the television station. Success of Kick Andy TV Show made this brand doing brand extension such as Kick Andy Foundation, Kick Andy Magazine, Kick Andy Enterprise and others. Challenge for this program is to maintain the right balance between social, entertainment and education.

Expected learning outcomes
This Case Study illustrates that Kick Andy TV Show filled the value gap that viewers experienced from existing TV show. This show is similar to the offer of Oprah Winfrey Show in the USA. Student is expected to understand social marketing primarily related to entertainment-education TV show.

Supplementary materials
Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
Miraaya: the trendy women's wear brand
Authors: Dave Kartik , Dhamija Garima 
Published: August 2014

Subject area
Brand management, marketing management and retail.

Study level/applicability
This case is applicable to postgraduate business management students.

Case overview
Mr Rajesh Jain promoted Miraaya chain of stores in the year 2010. Currently, Miraaya is a fast-evolving retail chain selling women's wear, and this case describes Miraaya's journey since its inception and its attempt to build a brand with limited resources and to carve a place for itself amidst growing competition and fast-growing customer awareness. Though Rajesh almost singlehandedly led the brand, the organization has professionals in each function and there has been process orientation – both for front-end functions as well as back-end functions, right from the beginning. In the second year of operation, the revenue grew very rapidly, but in the third year, when faced with the challenge of stagnant revenue, the organization could still increase the profitability. With a focus on product innovation, he and his team have been able to retain the customers' interest, which is at a premium with widespread competition from both organized and unorganized women's apparel retailers. With innovations like salwars in knitted fabric and cropped trousers with elastic waistband, Miraaya remained ahead of the pack. To keep the costs low, Rajesh and his team worked constantly on expanding via franchising and shop-in-shop formats as well as on online sales, thus also increasing the brand awareness. Students might come to the class with an understanding that brand building is done mainly through active communication in the media, while this case would create an opportunity for the students to appreciate that word-of-mouth, online media and building customer relationships via product innovation can be very exciting, affordable and successful media.

Expected learning outcomes
With the help of this case, students would learn about customer-based brand equity model and its factors. The case would also help to understand the challenges of brand building in retail in a country like India. It also defines the latest buying behaviour of Indian women and their aspirations.

Social implications
The case illustrates the challenges and opportunities for a retail entrepreneur in an Indian environment. The case is a nice piece of work to showcase how a new retailer should build the brand in a highly competitive market. This case can be a source of inspiration among budding entrepreneurs.

Supplementary materials
Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
Aachi – spicing up a growth trajectory
Authors: Swaminathan T. N. , T Arun 
Published: August 2014

Subject area
Marketing and entrepreneurship.

Study level/applicability
The case is applicable to MBA core marketing, sales and distribution, strategic marketing, fast-moving consumer goods (FMCG) marketing and entrepreneurship.

Case overview
Isaac Padmasingh, a first-generation entrepreneur who was awarded TiECon's “Extreme Entrepreneur of the Year 2010”, has built a thriving enterprise. From his first job as a salesman in Godrej to being the founder of “Aachi” group of companies with a turnover of INR 700 crores (USD132 million) annual revenue, he has had quite an eventful journey. His early insights in Godrej in sales and distribution, coupled with his entrepreneurial passion, have enabled him to grow his company this far in a short span of 14 years. His business is partly managed by his wife and his two sons who are the directors of this private enterprise. Now he is making bold moves to venture outside Tamil Nadu and become a national brand, which means a major scaling up and moving into the next orbit. Vital questions in scaling are: Is Aachi pursuing the right growth strategy in their effort to scale up? How can Aachi look at the imminent foreign direct investment in retail as an opportunity for growth? Looking back over the years, what has Aachi learnt and how to carry forward the best practices and learn from the mistakes made?

Expected learning outcomes
Entrepreneurship: to introduce the entrepreneurial vision in creating a new enterprise, and to understand the characteristics of an entrepreneur. FMCG marketing: to discuss the importance of going-to-the-market strategy, to discuss the importance of distribution reach in rural marketing, to discuss the nuances of branding in Aachi's growth story and to familiarize students in successfully marketing FMCG products. Growth strategies: identifying opportunities for the future, and to explore the growth strategies suitable for Aachi.

Supplementary materials
Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
SAP Labs India: co-innovation in public procurement system
Authors: Raman Aparna , Jaiswal Mahadeo P. 
Published: August 2014

Subject area
Public Sector Management and Strategy

Study level/applicability
This case will be useful for courses in information technology (IT) innovation, public–private partnership (PPP) and strategic management. However, the use of the case will differ on the basis of the target audience who could be students of master's course or executive development course. Detailed discussion can be done on co-innovation strategy followed in a public–private partnership and to understand how a PPP can be successful in enterprise solutions. Further, the understanding on how e-procurement and e-tendering solutions work can be gained through this case. This case should be positioned when the discussion for the planning strategy of IT innovation takes place.

Case overview
SAP was a market leader in enterprise application software and empowered people across the globe to work more efficiently. The e-procurement solution for OILGIAN was managed by SAP LABS India. OILGIAN entrusted SAP with the task to design and implement the e-tendering solution. SAP appointed Ramakrishna Potluri, Lead Consultant, SAP, to manage the design and implementation of the e-tendering module as a part of e-procurement solution for the public sector. The reporting and the security concerns were stated by OILGIAN, and Potluri reassured that his competent team would comply with the needs. The main predicaments that he was going through were that how best he could take the proposition forward. Should he create the innovative solutions in-house or co-create with the customers? Which business models should he follow for this public–private co-innovation to be a predecessor of successful projects?

Expected learning outcomes
The case illustrates the following objectives: to discuss the co-innovation strategy followed in a public–private partnership; to understand how a public–private partnership can be successful in enterprise solutions; and to understand how e-procurement and e-tendering solutions work.

Supplementary materials
Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
Research and Technology Organizations (RTOs) in the primary sector
Authors: Wolfgang Thurner Thomas , Zaichenko Stanislav 
Published: August 2014

Purpose
– Given the immense gains in productivity in agriculture and mining over the last decades, the purpose of this paper is to study knowledge transfer from Research and Technology Organizations (RTOs) into primary sector producers. The authors inquire which of these RTOs are successfully competing for public funding, and how these funds are used. Also, the authors study what makes an RTO more (financially) successful in technology transfer than their peers and which RTOs transferred technology that was new to the Russian market.

Design/methodology/approach
– This research is based on 62 RTOs which reported technology transfer to enterprises with main economic activities classified by NACE rev 1 as “A – agriculture, hunting and forestry” and “B – fishing” and “C – mining and quarrying,” including oil and gas extraction.

Findings
– The authors found remarkable differences between the Russian RTOs and their OECD peers, but also differences between agriculture and mining. Interestingly, competitive funding plays a different role in both industries. In agriculture, a more conservative funding paradigm prevails, and competitive funding is less important and more reliance on classical annually revolving funds is given. Competitive funding here is more used to strengthen basic R&D and to generate patentable knowledge, while in mining, these funds support technology transfer.

Originality/value
– This is, to the knowledge, the first detailed study on Russian RTOs servicing her primary sector. The authors believe that studying these RTOs is of great value as RTOs are broadly under-researched and various scholars have called for more fine-grained analyses to better understand their role in the innovation system.
Triple helix going abroad? The case of Danish experiences in China
Authors: Jull Sørensen Olav , Hu Yimei 
Published: August 2014

Purpose– The purpose of this paper is to conceptualize and make sense of the internationalization of the triple helix (TH) model.Design/methodology/approach– As this study is exploitative in nature, an inductive approach is adopted in data collection and data analysis. The Danish TH's experiences in China are used as empirical evidences. Primary data are collected from in-depth interviews and discussions, filed observations, and personal experiences. Secondary data such as the government policies and documents, companies’ annual reports, and reliable web sites are also included.Findings– The paper conceptualizes the internationalization of the TH into three stages: pioneering stage, exploration stage, and integration stage. In the pioneering stage, the authors see the establishment of each of the three helix spheres abroad, i.e. internationalization of companies, universities and governments; in the exploration stage, the three spheres start to interact abroad and collaborate with their counterparts in the host country; in the integration stage, helix to helix collaboration is emerging.Originality/value– This study has both theoretical and practical significance. It expands the existing TH theory by proposing a model for the internationalization of it. On the other hand, this study gives implications regarding utilizing global knowledge resources and enhancing innovation performances overseas.
Innovation adoption attributes: a review and synthesis of research findings
Authors: Kaur Kapoor Kawaljeet , K. Dwivedi Yogesh , D. Williams Michael 
Published: August 2014

Purpose
– Rogers’ diffusion of innovations theory typically concerns attributes that steer the process of inducing new ideas through various communication channels, which essentially diffuse different types of innovations into different systems. After Rogers, Tornatzky, and Klein presented 30 such attributes (five of which were Rogers’) that steered the process of innovation diffusion. The purpose of this paper is to use a systematic approach in reviewing the literature pertaining to these 30 attributes, followed by the meta-analysis of the articles collated in relevance to these attributes.

Design/methodology/approach
– Publications in the time frame of 1996-mid 2011 in this field of literature have been shortlisted for this review. A total of 223 innovation articles are studied in detail to collate the relevant data needed to reflect on the various informative trends exhibited by the shortlisted innovation attributes.

Findings
– An analysis of these trends will be carried out across three different categories – first, subjective analysis; second, seven features of an ideal innovation attribute study (approach, dependent variable, study type, instrument, measure, number of attributes, number of innovations, adopting unit); and third, antecedents and descendants of the innovation attributes, which altogether will be used deduce findings, limitations, and suggestions for future research from this review.

Originality/value
– No recent study has analysed existing research on less explored innovation adoption attributes. Therefore, analysis and findings presented in this research is original and will make adequate contribution to the existing research on this topic. Findings presented in this submission would be helpful for researchers, authors, reviewers, and editors.