bluuebunny/crossref_metadata_2025_split huggingface dataset:
Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising
Authors: Fleck Nathalie , Michel Géraldine , Zeitoun Valérie 
Published: December 2013

ABSTRACTPersonifying a brand through the use of a spokesperson is a strategy that some companies use to humanize their brands. Three of the ways that such personification is accomplished in advertising is by ads featuring celebrities, “regular people” (such as everyday consumers or persons employed by the brand), and company founders or CEOs as spokespeople. Using a sampling of representative print ads as stimuli, this exploratory qualitative research probed consumer thinking and perceptions regarding these various approaches to brand personification. It was found that celebrities could magically transport consumers to an idealized place, provided there was congruence between the celebrity and the brand. Ordinary people as spokespeople, when genuinely perceived as “one of us,” could be particularly effective in humanizing a brand and eliciting empathy. Famous CEOs and company founders were revered by many respondents who viewed them as aspirational models: they are ordinary people with an extraordinary story. The implications and limitations of the research were discussed, and some directions for future research were provided.
An Application of ELECTRE Tri to Support Innovation
Authors: Norese Maria Franca , Carbone Vincenzo 
Published: December 2013

ABSTRACTIn relation to the economic crisis, the airports were pressed from their national civil aviation authorities and from the market to lower their costs and improve their capability in organizing the supply of public facilities. Some airports reacted to this situation improving their efficiency in invoicing and collecting user charges. An enterprise that supplies different services to the Italian Aviation Authority and to several Italian companies who are airport concessionaires decided to analyse the Italian airport revenues from off‐flight services, in order to compare their different results and help them improve their product offerings and identify new products' value drivers.To meet this requirement, an outranking method, ELECTRE Tri, was used to evaluate the marginal and overall activation of each Italian airport in reacting to the crisis and making profit by organizing public facilities and services that are different from the classic air navigation services on the ground. The choice of the method and the adopted procedure were motivated by the difficulties in reliable data acquisition, comparison of different and almost incomparable situations and preference elicitation, without the involvement of the actual decision makers and, in relation to a sequence of model versions, different in terms of problem structuring and parameters definition.A collaborative procedure of model structuring and incremental result analysis and several ELECTRE Tri applications, assigning each airport to a specific category, were oriented to the generation of a ‘robust’ model and a clear result, to read and synthesize all the information elements, understand the situation and acquire a shared vision of the problem, orient the process of information acquisition and support the definition of some improving actions. Copyright © 2013 John Wiley & Sons, Ltd.
Prospecting in Hückel‐space: From Hinokitiol to Non‐benzenoid Organic Electronics
Authors: Tovar John D. 
Published: December 2013

Note from the Editor:Science is about connections. Some of these are connections between dreams and reality. Surely, dreams are the source of energy necessary to produce great science. In chemistry, the most obvious connections are the bonds: bonds between atoms, bonds between people. It was this metaphor that inspired the title “Bonding Beyond Borders” for the Nozoe Autograph Book publication project.In the following essay accompanying the publication of the ninth segment of the Nozoe Autograph Books, J. D. Tovar of Johns Hopkins University illustrates many connections. He connects some of the signatory's dreams, in the form of their real or projected novel compounds written decades ago, to today's state‐of‐the‐art. He connects theory with experiment. He connects structure with novel optoelectronic or electrical properties. He broadly and firmly connects his own research program with that of the greater novel aromatics community, a remarkable demonstration of progress given that he is barely a decade from receipt of his Ph.D. degree.We are pleased to have this splendid contribution to the Nozoe Autograph Books project.— Jeffrey I. Seeman Guest EditorUniversity of RichmondRichmond, Virginia 23173, USAE‐mail: jseeman@richmond.edu
The Normal-Theory and Asymptotic Distribution-Free (ADF) Covariance Matrix of Standardized Regression Coefficients: Theoretical Extensions and Finite Sample Behavior
Authors: Jones Jeff A. , Waller Niels G. 
Published: December 2013

Yuan and Chan (Psychometrika, 76, 670–690, 2011) recently showed how to compute the covariance matrix of standardized regression coefficients from covariances. In this paper, we describe a method for computing this covariance matrix from correlations. Next, we describe an asymptotic distribution-free (ADF; Browne in British Journal of Mathematical and Statistical Psychology, 37, 62–83, 1984) method for computing the covariance matrix of standardized regression coefficients. We show that the ADF method works well with nonnormal data in moderate-to-large samples using both simulated and real-data examples. R code (R Development Core Team, 2012) is available from the authors or through the Psychometrika online repository for supplementary materials.
Geophysical Anomalies Associated with Uranium Mineralization from Beldih Mine, South Purulia Shear Zone, India
Authors: Mandal Animesh , Biswas Arkoprovo , Mittal Saurabh , Mohanty William K. , Sharma Shashi Prakash , Sengupta Debashish , Sen Joydip , Bhatt A. K. 
Published: December 2013

Abstract
Beldih mine at the central part of the South Purulia Shear Zone (SPSZ) has been reported with low grade uranium-bearing formation within quartz-magnetite-apatite host in kaolinized formation. Therefore, the present integrated geophysical study with gravity, magnetic, radiometric, very low frequency electromagnetic (VLF) and gradient resistivity profiling methods around the known mineralized zones aimed at identifying the exact geophysical signatures and lateral extent of these uranium mineralization bands. The closely spaced gravity-magnetic contours over the low to high anomaly transition zones of Bouguer, reduced-to-pole magnetic, and trend surface separated residual gravity-magnetic anomaly maps indicate the possibility of high altered zone(s) along NW–SE direction at the central part of the study area. High current density plots of VLF method and the low resistive zones in gradient resistivity study depict the coincidence with low gravity, moderately high magnetic and low resistivity anomalies at the same locations. Moderate high radioactive zones have also been observed over these locations. This also suggests the existence of radioactive mineralization over this region. Along profile P2, drilled borehole data revealed the presence of uranium mineralization at a depth of ∼100 m. The vertical projection of this mineralization band also identified as low gravity, low resistivity and high magnetic anomaly zone. Thus, the application of integrated geophysical techniques supported by geological information successfully recognized the nature of geophysical signatures associated with the uranium mineralization of this region. This enhances the scope of further integrated geophysical investigations in the unexplored regions of SPSZ.
Platinum Group of Elements in Semra Komatiites, Palamau District, Jharkhand: A Preliminary Observation
Authors: Prasad Jugnu , Bhattacharya D. K. 
Published: December 2013

Abstract
Semra komatiites that occur at the NW fringe of the Chotanagpur Gneissic Complex represent high PGE content, associated with the pyrrhotite, pentlandite, chalcopyrite and pyrite. They display wide variation in the IPGE concentration and characterized by Pd/Pt values (&gt; 1) similar to that of primitive mantle. The negative Ir anomaly is attributed to temperature dependant solubility limit, therefore, not a reflection of bulk mantle IPGE content. Wide variation in the Au content indicates its highly mobile nature. Metasomatism and serpentinisation possibly have played significant role in the Au enrichment.
Plate Motion Predictability using Hurst Exponent Applied to the Maitri-Antarctica GPS Network
Authors: Akilan A. , Balaji S. , Srinivas Y. , Yuvaraj N. 
Published: December 2013

Abstract
The Global Positioning System (GPS) data collected during years 1997 - 2007 at Maitri along with the International GNSS Service (IGS) stations viz. Casey, Davis, Yaragadee, Tidbinbilla, Seychelles, Coco, Diego Garcia, Kerguelen and Hartbeesthoek in and around Indian Ocean were processed using Bernese. 4.2 software. The baseline length and their changes were estimated and spectral analysis was carried out subsequently. The value of the Hurst exponent, as estimated from the slope of spectral fall-off of each time series of baseline length, was used to interpret the characteristics of the plate motions in the region. The Hurst exponent is found to be 0.65 (&gt;0.5) for the baseline length between stations Kerguelen and Coco clearly showing a constant increasing trend of the changes in baseline length. The time series of baseline lengths between stations Kerguelen and Diego Garcia; and Tidbinbilla and Yaragadee shows an increasing trend and the Hurst exponent is close to 0.5. This may suggest that the diffuse plate boundary zone and the Australian plate are moving away from the Antarctican plate. The baseline length between Kerguelen and Davis, Casey, Maitri and Seychelles is less than 0.5, which indicates that the baseline length of these stations shows a decreasing trend.
Stratigraphy and Structure of Sarda, Manil, Changpur and Naghal Areas, District Kotli, Jammu & Kashmir
Authors: Aadil Naseem , Rehman Touseef Ur 
Published: December 2013

Abstract
The Chauki, Mandi, Manil colony, Changpur, Khawas and Naghal areas are situated in between the limbs of Hazara Kashmir Syntaxis (HKS). HKS is the part of Himalayan fold and thrust belt that lies in sub-Himalayan domain. Seismically, this is an active zone. Early Miocene to Recent sedimentary rocks are exposed in the area. The stratigraphic units in Kashmir basin are the cover sequence of the Indian plate. These non-marine lithostratigraphic units are molasse deposits formed by the deposition of sediments coming from north carried by the rivers originated from higher Himalayas. Murree Formation of early Miocene age is the oldest rock unit in the studied area. Siwalik Group; Chinji, Nagri, Dhok Pathan and Soan formations of early Miocene to Pliocene and Mirpur Formation of Pleistocene age is exposed. The area is structurally deformed into folds and faults. The Sarda Sarhota syncline, Mandi syncline and Fagosh anticline are major folds in the area. These folds are isoclinal to open in nature, southwest or northeast verging and thrust direction is southwest or northeast. Major reverse faults are Riasi fault and Fagosh fault. The Changpur fault is a normal fault. Primary sedimentary structures present in the area are load cast, ripups and cross bedding. The facing of beds have been marked on the basis of these sedimentary structures.
Microhabitat and spatial complexity predict group size of the whip spiderHeterophrynus batesiiin Amazonian Ecuador
Authors: Chapin Kenneth James 
Published: December 2013

Abstract:The process by which solitary animals evolve to live in groups is a central question in biology. Conspecifics that compete for patchy resources may evolve incipient social behaviours such as group formation and conspecific tolerance when persistent aggressive interactions reduce resource access. In this investigation, a facultative group living species of whip spider was studied to understand the microhabitat resources that support group formation. Although most species of whip spider are solitary and oftentimes cannibalistic,Heterophrynus batesiisometimes aggregate in small groups at the bases of tree trunks. Twenty-five groups of whip spiders and associated tree buttress microhabitats were surveyed at Tiputini Biodiversity Station bordering Yasuní National Park in Eastern Amazonian Ecuador. Tree buttress complexity, surface area and other microhabitat variables were recorded.Heterophrynus batesiiaggregated in groups of 2–8 animals and used large, buttressing, complex trees with more leaf litter relative to those available in the environment. This study showed that large groups of whip spiders require more complex microhabitats than smaller groups that were associated with more variable microhabitat parameters. These microhabitats act as patches of limited resources important for the species, and may have led to the evolution of tolerance and facultative group living.
Aseptic meningitis outbreak caused by echovirus 30 in two regions in Bulgaria, May–August 2012
Authors: MLADENOVA Z. , BUTTINELLI G. , DIKOVA A. , STOYANOVA A. , TROYANCHEVA M. , KOMITOVA R. , STOYCHEVA M. , PEKOVA L. , PARMAKOVA K. , FIORE L. 
Published: December 2013

SUMMARYAn aseptic meningitis outbreak emerged in two regions in Bulgaria in 2012 and echovirus 30 (E30) was established as the aetiological agent by cell culture isolation, serological test, and molecular-based techniques. A total of 157 patients with aseptic meningitis were investigated, of which 117 were confirmed as having E30-associated disease. Molecular analysis of 12 E30 isolates revealed 99–100% nucleotide and amino-acid identity between them and a close correlation with a Greek strain involved in an E30 outbreak in 2012. Children aged 5–14 years were mainly affected, which could reflect the absence of E30 epidemics in Bulgaria for a period of 11 years. The first case with E30 isolation (a 2-year-old patient from Plovdiv) was notified at the end of April 2012. This was most likely the index case, from which the spread of the virus started, causing sporadic cases first, which later led to an aseptic meningitis outbreak facilitated by person-to-person viral transmission.
Left ventricular dimensions, systolic functions, and mass in term neonates with symmetric and asymmetric intrauterine growth restriction
Authors: Cinar Bahar , Sert Ahmet , Gokmen Zeynel , Aypar Ebru , Aslan Eyup , Odabas Dursun 
Published: December 2013

AbstractBackground:Previous studies have demonstrated structural changes in the heart and cardiac dysfunction in foetuses with intrauterine growth restriction. There are no available data that evaluated left ventricular dimensions and mass in neonates with symmetric and asymmetric intrauterine growth restriction. Therefore, we aimed to evaluate left ventricular dimensions, systolic functions, and mass in neonates with symmetric and asymmetric intrauterine growth restriction. We also assessed associated maternal risk factors, and compared results with healthy appropriate for gestational age neonates.Methods:In all, 62 asymmetric intrauterine growth restriction neonates, 39 symmetric intrauterine growth restriction neonates, and 50 healthy appropriate for gestational age neonates were evaluated by transthoracic echocardiography.Results:The asymmetric intrauterine growth restriction group had significantly lower left ventricular end-systolic and end-diastolic diameters and posterior wall diameter in systole and diastole than the control group. The symmetric intrauterine growth restriction group had significantly lower left ventricular end-diastolic diameter than the control group. All left ventricular dimensions were lower in the asymmetric intrauterine growth restriction neonates compared with symmetric intrauterine growth restriction neonates (p>0.05), but not statistically significant except left ventricular posterior wall diameter in diastole (3.08±0.83 mm versus 3.54 ±0.72 mm) (p<0.05). Both symmetric and asymmetric intrauterine growth restriction groups had significantly lower relative posterior wall thickness (0.54±0.19 versus 0.48±0.13 versus 0.8±0.12), left ventricular mass (9.8±4.3 g versus 8.9±3.4 g versus 22.2±5.7 g), and left ventricular mass index (63.6±29.1 g/m2versus 54.5±24.4 g/m2versus 109±28.8 g/m2) when compared with the control group.Conclusions:Our study has demonstrated that although neonates with both symmetric and asymmetric intrauterine growth restriction had lower left ventricular dimensions, relative posterior wall thickness, left ventricular mass, and mass index when compared with appropriate for gestational age neonates, left ventricular systolic functions were found to be preserved. In our study, low socio-economic level, short maternal stature, and low maternal weight were found to be risk factors to develop intrauterine growth restriction. To our knowledge, our study is the first to evaluate left ventricular dimensions, wall thicknesses, mass, and systolic functions in neonates with intrauterine growth restriction and compare results with respect to asymmetric or symmetric subgroups.
Mechanistic insights into activation and SOCS3-mediated inhibition of myeloproliferative neoplasm-associated JAK2 mutants from biochemical and structural analyses
Authors: Varghese Leila N. , Ungureanu Daniela , Liau Nicholas P. D. , Young Samuel N. , Laktyushin Artem , Hammaren Henrik , Lucet Isabelle S. , Nicola Nicos A. , Silvennoinen Olli , Babon Jeffrey J. , Murphy James M. 
Published: December 2013

JAK2 (Janus kinase 2) initiates the intracellular signalling cascade downstream of cell surface receptor activation by cognate haemopoietic cytokines, including erythropoietin and thrombopoietin. The pseudokinase domain (JH2) of JAK2 negatively regulates the catalytic activity of the adjacent tyrosine kinase domain (JH1) and mutations within the pseudokinase domain underlie human myeloproliferative neoplasms, including polycythaemia vera and essential thrombocytosis. To date, the mechanism of JH2-mediated inhibition of JH1 kinase activation as well as the susceptibility of pathological mutant JAK2 to inhibition by the physiological negative regulator SOCS3 (suppressor of cytokine signalling 3) have remained unclear. In the present study, using recombinant purified JAK2JH1-JH2 proteins, we demonstrate that, when activated, wild-type and myeloproliferative neoplasm-associated mutants of JAK2 exhibit comparable enzymatic activity and inhibition by SOCS3 in in vitro kinase assays. SAXS (small-angle X-ray scattering) showed that JAK2JH1-JH2 exists in an elongated configuration in solution with no evidence for interaction between JH1 and JH2 domains in cis. Collectively, these data are consistent with a model in which JAK2's pseudokinase domain does not influence the activity of JAK2 once it has been activated. Our data indicate that, in the absence of the N-terminal FERM domain and thus cytokine receptor association, the wild-type and pathological mutants of JAK2 are enzymatically equivalent and equally susceptible to inhibition by SOCS3.
Electromagnetic and thermal study of low loss and compact air dielectric stripline in X‐band
Authors: Bonnet S. , Campovecchio M. , Verdeyme S. , Lienhart M.Y. , Le Diouron J. , Dravet A. , Estebe E. 
Published: December 2013

The concept of a microwave transmission line suspended in air, and a methodology for electromagnetic and thermal optimisation of these structures in X‐band (8–12 GHz) are reported. A reliable printed circuit process allows us to obtain compact, low loss and reproducible stripline structures. The measured stripline circuits demonstrate losses from only 4.2 to 5.2 dB/m at 9 GHz. The use of periodic ceramic contacts increases the power capability up to 50 W. The final structure is low loss and compact with high power handling in order to be used in power combination in the X‐band.
Fundamentals of plant biotechnology.
Authors: Loose M. de , Depicker A. 
Published: December 2013

Abstract

This chapter presents the importance of biotechnology in plant breeding, discussing breeding and mutagenesis, polyploidization, somatic hybridization, transgenesis or genetic modification, and molecular marker technology. The importance of genetically modified organism technology to plant breeding is also described, presenting the different steps of developing a transgenic crop, from isolation and functional analysis of genes encoding a particular trait; the assembly of a functional gene construct; transfer and integration of the gene construct into the genome; identification of elite events and breeding with the elite events; to preparation of the authorization dossier, needed for commercialization. Future prospects are given.
Guidance documents for nutritional and safety assessment of feeds from GM plants.
Authors: Liu Yi Liu Yi , Christodoulidou A. , Dumont A. F. , Germini A. , Paoletti C. 
Published: December 2013

Abstract

This chapter discusses the safety and nutritional assessment of transgenic plants and their derived products in the European Union. The nutritional and safety assessment of transgenic plants in other parts of the world is also summarized briefly.
Feeding studies with firstgeneration GM plants (input traits) with food-producing animals.
Authors: Flachowsky G. 
Published: December 2013

Abstract

The results of feeding trials using first generation transgenic plants (with simple input traits such as increased resistance to pests, tolerance against herbicides, efficient use of water and/or nutrients and/or increased resistance against heat and drought) in livestock are presented. It was shown that feeding studies with feeds from first-generation transgenic plants in food-producing animals do not add substantial knowledge to feed science and animal nutrition because of the substantial equivalence of such plants/feeds to their isogenic counterparts.
Influence of feeds from GM plants on composition/quality of food of animal origin.
Authors: Flachowsky G. 
Published: December 2013

Abstract

This chapter presents the results of studies on the effect of feeding transgenic plants to livestock on the chemical composition, nutritive value and quality of milk, meat and eggs. It was shown that feeds from first-generation transgenic plants did not significantly influence the composition and quality of food of animal origin, while feeds from second-generation crops (with output traits) may influence the composition and quality of foods of animal origin, especially in the case of fatty acids. Minerals and vitamins from biofortified plants can be stored in some organs or may be excreted via milk and/or eggs.
Feed additives produced by GM microorganisms (GMMs).
Authors: Wright A. von 
Published: December 2013

Abstract

The potential and actual applications of genetically modified microorganisms (GMMs) in animal probiotics, digestibility enhancers, silage additives, preservatives and amino acids for technological and nutritional purposes and biomasses obtained as side streams (coproduct of feed additives) of biotechnological industries are described, with emphasis on safety, efficacy and regulatory aspects of GMMs in feed uses in the European Union (EU).
Socio-economic aspects of growing GM crops.
Authors: Qaim M. 
Published: December 2013

Abstract

While emotional public controversies continue, there is a growing body of literature providing empirical evidence on the impacts of GM crops in different countries. This chapter reviews recent socioeconomic studies, focusing on peer-reviewed academic papers. Studies on the farm-level impacts of herbicide-tolerant and insect-resistant crops are reviewed. Moreover, some macro-level research looking at global impacts are summarized. Finally, the potential effects of future GM crop applications, including crops with other improved agronomic traits and nutritional traits, are discussed.