Interactive Media-Based Approach for an Exception From Informed Consent Trial Involving Patients With Trauma
Authors: Stephens Shannon W. , Carroll-Ledbetter Christy , Duckert Sarah , Coffman Tanner , Nelson Margaret , Brown Karen N. , Rodgers Joel , Griffin Russell L. , Suen Amy , Casey Jeremy , Sloan Steven R. , Goldstein Brahm , McClintock Adam Joseph , Goldkind Sara F. , Gelinas Luke , Higley Amanda E. , Joseph Bellal A. , Holcomb John B. , Jansen Jan O. ,   TAP Study Group, Afaneh Amer A. , Agarwal Suresh , Anand Tanya , Anderson Jeffrey H. , Arbabi Saman , Ashley Dennis W. , Bardes James , Benjamin Elizabeth R. , Bjordahl Paul M. , Bochicchio Grant V. , Bugaev Nikolay , Butts Charles C , Cannon Jeremy W. , Carlin Margo , Claridge Jeffrey A , Coimbra Raul , Cox Daniel B , Cross Alisa , Dorlac Warren C , Driver Brian E. , Dubose Joseph , Gandhi Raj R. , George Richard , Goodman Michael D. , Hoth Jason , Hu Charles , Iyegha Uroghupatei P. , Jacobson Lewis E. , Jenkins Donald H. , Kalkwarf Kyle J. , Kepros John P. , Kutcher Matthew E. , Leeper Christine M. , Lueckel Stephanie N. , Machado-Aranda David A. , Majercik Sarah D. , Maung Adrian A. , McKenzie Katherine E. , Meizoso Jonathan P. , Nahmias Jeffry , O'Keeffe Terence , Rojavin Yuri , Ross Samuel W , Samra Navdeep S. , Schreiber Martin , Schroeppel Thomas J , Stevens Timothy J. , Weinberg Jordan A. , Wertin Thomas M , Wilson Chad T. , Wisler Jonathan , Zreik Khaled 
Published: July 2024

ImportanceException From Informed Consent (EFIC) research requires community consultation (CC) and public disclosure (PD). Traditional methods of conducting CC and PD are slow, expensive, and labor intensive.ObjectiveTo describe the feasibility and reach of a novel interactive, media-based approach to CC and PD and to identify the similarities and differences between trial sites in website views, survey responses, online community forum attendance, and opt-out requests.Design, Setting, and ParticipantsThis survey study analyzed the CC and PD campaigns conducted for the TAP trial (Evaluation of BE1116 in Patients With Traumatic Injury and Acute Major Bleeding to Improve Survival), an EFIC trial of the early administration of prothrombin complex concentrate in patients with trauma. The CC and PD campaigns consisted of social media advertisements, linked websites, community surveys, and online community forums. These activities were coordinated from a central site and approved by a central institutional review board. This study focused on the first 52 of 91 TAP trial sites (level I trauma centers) in the US to have completed their CC and PD campaigns. Community members in the catchment areas of the participating trauma centers were targeted. Data analysis was conducted between October 2023 and February 2024.ExposureSocial media advertisements, surveys, and online community meetings conducted as part of the CC and PD campaign for the TAP trial.Main Outcomes and MeasuresSocial media campaign reach and engagement, web page views, survey results, online community forum attendance, and opt-out requests.ResultsFifty-two trial sites were approved for participant enrollment. Social media advertisements were displayed 92 million times, reaching 11.8 million individuals. The median (IQR) number of people reached in each location was 210 317 (172 068-276 968). Site-specific websites were viewed 144 197 times (median [IQR] viewings per site, 2984 [1267-4038]). A total of 17 206 fully or partly completed surveys were received, and survey respondents had a median (IQR) age of 40.1 (15-65) years and included 10 444 females (60.7%). Overall, 60.6% survey respondents said they would want to be entered into the trial even if they could not give consent, 87.7% agreed that emergency care research was necessary, and 88.0% agreed that the TAP trial should be conducted in their community. Online community forums were attended by a median (IQR) number of 38 (20-63) people. Four opt-out requests were received.Conclusions and RelevanceThe interactive media-based approach to CC and PD for the ongoing TAP trial showed the feasibility and benefits of executing an efficient, coordinated, centrally run series of locally branded and geographically targeted CC and PD campaigns for a large EFIC study.