bluuebunny/crossref_metadata_2025_split huggingface dataset:
How companies from developing and emerging countries can leverage their brand equity in terms of place branding
Authors: Herstein Ram , Berger Ron , D. Jaffe Eugene 
Published: November 2014

Purpose
– The purpose of this conceptual paper is to present a new approach that will enable marketers in developing and emerging countries to promote their products, irrespective of their country of origin’s image. Many companies in emerging and developing countries, intent on exporting their products/services, struggle to overcome the negative “made-in” image barrier. Despite tremendous efforts by the governments of these countries to change the unfavorable image of products made there, their good quality products are still perceived as inferior compared to companies whose products are “made-in” in countries with a positive image, mainly developed countries.

Design/methodology/approach
– The proposed conceptual model hinges on two dimensions – global political status and human capital capabilities. Using this framework, four different types of country destination positioning emerge, each with its own country branding strategy.

Findings
– Companies from emerging and developing countries can compete on an equal footing with Western companies by changing their country branding strategy. Companies from countries such as China and Costa Rica can promote themselves better by implementing region and continent branding strategies.

Practical implications
– The proposed conceptual model enables marketers to cope even with the most negative “made-in” country stereotypes and improve their marketplace positions.

Originality/value
– The literature review demonstrates that researchers have not dealt with these two dimensions. Consequently, the paper offers marketers a new perspective on the complex issue of country positioning and how to leverage their strengths to maximize their company’s profits.
Helping children with theSteps to Copeintervention
Authors: Templeton Lorna , Sipler Ed 
Published: November 2014

Purpose– The purpose of this paper is to summarise the findings from two projects in Northern Ireland which investigated the feasibility of adapting an existing adult intervention, the 5-Step Method, for children affected by parental substance misuse and/or parental mental illness. The structured brief psychosocial intervention is calledSteps to Copeand can be delivered as an individual or group intervention.Design/methodology/approach– The two projects recruited and trained 57 practitioners from across Northern Ireland, 20 of whom went on to use theSteps to Copeintervention with a total of 43 children.Findings– It appears possible to adapt the intervention for children; to train practitioners, some of whom are able to use the intervention with one or more children; and for the intervention to benefit children in line with the five steps of the intervention targeting areas such as health, feelings, information, coping, support, and resilience. However, there are organisational and practical barriers to delivery which need to be overcome for the intervention to be more widely implemented.Originality/value–Steps to Copeis a unique intervention for this population and the findings discussed here suggest that the model has potential in an area where support for children in their own right is lacking.
Cocaine users and self-regulation mechanisms
Authors: Zuffa Grazia , Meringolo Patrizia , Petrini Fausto 
Published: November 2014

Purpose
– The prevalence of cocaine use has been increasing since the mid-1990s in many European countries, Italy included. There is a large variety of patterns of cocaine use in natural settings, but on the whole, the existence of different patterns of cocaine use remains widely unknown to drug professionals, as well as to public opinion. The purpose of this paper is to investigate patterns and trajectories of use, the meaning of use within the context of users’ life styles, the perception of controlled/uncontrolled use, personal strategies to keep drug use “under control”.

Design/methodology/approach
– This paper illustrates findings from a qualitative study among 115 cocaine users. Participants were recruited using the snow ball sampling (a minimum lifetime experience of 20 instances of cocaine use was required).

Findings
– The findings confirm the variability of cocaine use trajectories and the prevalent tendency towards more moderate patterns of use. Such variability is in patent contrast to the disease model of addiction and its assumed predetermined linear trajectories. Set, and particularly setting and all the environmental factors, such as life events, appear to be the variables that can better explain the dynamic course of patterns of use.

Research limitations/implications
– The main limit concerns the non-randomisation in the selection of the nominees. Participants were recruited in the night entertainment scene of the main Tuscan cities through personal contacts of staff from risk reduction facilities: in spite of the personal and confidential approach, the number of “non institutionalized” users willing to collaborate was too low, therefore the authors decided to omit the randomisation.

Social implications
– The findings bear social implications as they can contribute to a change in the social representation of users so as to reduce the stigma. They can also prompt innovation in the operational models of drug services.

Originality/value
– It is the first qualitative research from the “control” perspective ever led in Italy.
Implementation of computer-assisted therapy for substance misuse: a qualitative study of Breaking Free Online using Roger's diffusion of innovation theory
Authors: Elison Sarah , Ward Jonathan , Davies Glyn , Moody Mark 
Published: November 2014

Purpose
– The purpose of this paper is to explore the adoption and implementation of computer-assisted therapy (CAT) using Breaking Free Online (BFO) in a social care and health charity working with people affected by drugs and alcohol dependence, Crime Reduction Initiatives (CRI).

Design/methodology/approach
– Semi-structured interviews were conducted with service managers, practitioners, peer mentors and service users. Data were thematically analysed and themes conceptualised using Roger's Diffusion of Innovation Theory (Rogers, 1995, 2002, 2004).

Findings
– A number of perceived barriers to adoption of BFO throughout CRI were identified within the social system, including a lack of IT resources and skills. However, there were numerous perceived benefits of adoption of BFO throughout CRI, including broadening access to effective interventions to support recovery from substance dependence, and promoting digital inclusion. Along with the solutions that were found to the identified barriers to implementation, intentions around longer-term continuation of adoption of the programme were reported, with this process being supported through changes to both the social system and the individuals within it.

Research limitations/implications
– The introduction of innovations such as BFO within large organisations like CRI can be perceived as being disruptive, even when individuals within the organisation recognise its benefits. For successful adoption and implementation of such innovations, changes in the social system are required, at organisational and individual levels.

Practical implications
– The learning points from this study may be relevant to the substance misuse sector, and more widely to criminal justice, health and social care organisations.

Originality/value
– This study is the first of its kind to use a qualitative approach to examine processes of implementation of CAT for substance misuse within a large treatment and recovery organisation.
Investigating the terminology used to describe Ecstasy
Authors: Turner Alexandra , Gautam Lata , Moore Colleen , Cole Michael 
Published: November 2014

Purpose
– The purpose of this paper is to evaluate the changing use of language concerning the drug Ecstasy and their potential consequences over the last ten years.

Design/methodology/approach
– The research used metadata analysis of different resource types to assess the changing frequency with which the terms Ecstasy and MDMA occur.

Findings
– Since 2011 there has been an increase in the use of the term “MDMA” relative to “Ecstasy”. The prevalence of the term MDMA is higher than that of Ecstasy in both academic literature and web based information resources. This is also found in the public's own use of the terms. The shift from one term to the other highlights the lack of uniformity in the way Ecstasy and MDMA are reported. This underlines the need for clarity and consistency in reporting this substance so that correct information is disseminated for use by the general public, law enforcement agencies and healthcare professionals.

Originality/value
– This paper establishes a time line for when the term MDMA began to be used which has not yet been reported on. It compares the relative frequency of the use of the terms Ecstasy and MDMA over time illustrating a change in use and language and whether Ecstasy is still an appropriate term to use.
An optimal target cost contract with a risk neutral owner
Authors: Mahdi Hosseinian S. , G. Carmichael David 
Published: November 2014

Purpose– Target cost contracts are commonly used to share the monetary outcome of work or a project. However, discussion is ongoing, as to what constitutes optimal sharing. The purpose of this paper is to examine optimal sharing and derives a result for defined risk assumptions on the owner (risk neutral) and contractor (risk-averse ranging to risk neutral).Design/methodology/approach– The derivation is based on solving a constrained maximization problem using ideas from principal-agent theory. Practitioners were engaged in a designed exercise in order to validate the approach and propositions. The influence of the contractor's level of risk aversion, the cost uncertainty and the contractor's effort effectiveness are examined.Findings– The paper shows that, at the optimum, the sharing ratio between contractor and owner needs to reduce and the fixed fee needs to increase when the contractor becomes more risk-averse, the level of the cost uncertainty increases, or the effectiveness of the contractor effort decreases.Practical implications– The paper's findings provide practitioners with a useful benchmark for outcome sharing in target contracts.Originality/value– Existing work on outcome sharing in target contracts is limited to being qualitative and anecdotal in nature. This paper extends existing knowledge by providing a quantitative treatment of optimal sharing.
Impact of values on the learning approaches of Chinese construction students in Hong Kong
Authors: Leung Mei-yung , Dongyu Chen , M.M. Liu Anita 
Published: November 2014

Purpose
– The purpose of this paper is to explore the influence of personal values on students’ learning behaviours. Hong Kong construction students are often criticized, by both practitioners and educators, as rote learners. To improve students’ learning processes, extensive research on a variety of aspects of construction education has been conducted. However, limited attention has been paid to the influence of personal values on students’ learning behaviours. The impact of personal value factors on the learning approaches of Chinese construction students in Hong Kong is investigated.

Design/methodology/approach
– A questionnaire survey was conducted to ethically Chinese construction students in four universities in Hong Kong. A total of 820 questionnaires were distributed and 431 valid returns were collected.

Findings
– The survey identified six influential values (namely, personal integrity, conservatism, determination, discipline, interpersonal relationships, and achievement), and shows that students who emphasize the virtues of personal integrity, determination, and a positive attitude toward achievement are better able to handle their interpersonal relationships, which will eventually lead them to engage in deep learning.

Originality/value
– Work to develop appropriate value systems is thus recommended in freshmen courses, as is the use of cooperative learning approaches. Such value systems will have a long-term influence on the learning approaches of construction students.
Just Falafel: a success story of an international expansion
Authors: Jabeen Fauzia , Katsioloudes Marios I. 
Published: November 2014

Subject area
Entrepreneurship, strategic management and international business management.

Study level/applicability
This case is intended for teaching entrepreneurship, strategic management, international business courses at the undergraduate as well as graduate levels.

Case overview
This is a field-researched real case about a growing fast food business started by local UAE entrepreneurs in Abu Dhabi and Dubai, United Arab Emirates (UAE). Just Falafel, a UAE based fast food pioneer company in the vegetarian and healthy food category is one of the most popular food outlets in the UAE. The company was poised for growth as demand was exceeding all expectations. Newer markets were being considered for expansion. By taking into consideration the present economic conditions as well as market stability it is possible to make a detailed calculation of market growth. There were many challenges Just Falafel had to face: increasing demand and brand awareness of Western fast food giants; and the future skills Just Falafel needed to develop to meet the regional and global challenges. Just Falafel specializes only in falafel and the company devised different flavors to differentiate its sandwiches based on each culture. This in turn expanded the outlet greatly and it gained high revenues in a short period of time. But there are many challenges and hurdles which the company has to consider if it is continue in the future. The owners and management are wondering what their next step ought to be in light of the economic recession. Should they expand? If so, where? If not, why not?

Expected learning outcomes
The case will help students to identify and evaluate the business strategy and the business model adopted by the company for international expansion. This will also enable students to critically think in various facets and reach a decision based on the facts provided.

Supplementary materials
Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
Going international through successful partnerships: the case of GIAS
Authors: Koubaa Yamen , Tabbane Rym Srarfi , Hamouda Manel 
Published: November 2014

Subject area
International business.

Study level/applicability
The case is suitable for Bachelor and Master level students of business studies.

Case overview
In the actual global economy context, firms are trying to be more competitive by accelerating their efforts to integrate foreign markets. Small and medium-sized enterprises (SMEs) from emerging markets are increasingly internationalizing to capitalize on opportunities in foreign markets. To get into internationalization SMEs can use different successful expansion strategies. One of these strategies is the establishment of a win-win partnership with partners that distribute the company products on the foreign markets. The case deals with a successful experience of a win-win partnership from an emerging country SME, the Tunisian food industry firm GIAS, which began its internationalization in 1996. The case presents first the reasons of internationalization of GIAS. Then an explanation of the strategic choices of internationalization of the firm is provided. The selection of the most appropriate foreign markets is described later. The win-win partnership approach is then detailed and the case finishes with the future internationalization plans for GIAS.

Expected learning outcomes
The expected learning outcomes include: the selection of a foreign market; the determinants of the foreign mode of entry; the process of integrating an internationalization strategy; how to choose the most appropriate partner; the follow up and the management of the relationships with foreign partners; and the monitoring of international markets. The case provides a space to think about practice and help learners, therefore, to connect theory and practice.

Supplementary materials
Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
Anhui Xuanjiu Group: creating happiness for employees
Authors: Ci-sheng Wu , Zhen Zhou 
Published: November 2014

Subject area
Labour relations management, business management, HRM, focusing on the labour relations of Chinese enterprises.

Study level/applicability
This case is designed for students in schools of business or management, undergraduate MBA or executive MBA classes. Students should already have a basic knowledge about Chinese labour relations, HRM, and organizational development.

Case overview
In 2004, a deal transformed Anhui Xuanjiu Group from a state-owned enterprise (SOE) to a private company. Li Jian, the Chairman of Xuanjiu Group, focused on creating happiness for employees. Thanks to Li Jian's efforts, Xuanjiu emrged from its crisis which was formed in the planned economy system. After several years of development, the labour relations management of Anhui Xuanjiu Group became a model among private enterprises in China.

Expected learning outcomes
Students can gain new insights into labour relations in China. The case provides an example of building friendly labour relations to avoid labour disputes. It provides a set of measures for retaining and motivating workers.

Supplementary materials
Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
Aavaran: creating niche through contemporary traditional textiles
Authors: Mishra Jagriti 
Published: November 2014

Subject area
Marketing.

Study level/applicability
The case is aimed at Business Administration students.

Case overview
Udaipur based Aavaran – the echos of rural India – is a concept by COS-V, a leading non-governmental organization (NGO), which aims at connecting the tribal women of rural India with the mainstream. The NGO, set up in 1988 by Smt. Girija Vyas, was initially involved in imparting vocational training to the rural poor. Later, COS-V was taken up by Alka Sharma, a graduate from the Indian Institute of Crafts and Design, Jaipur, who completely changed the direction of the NGO. Her interest in textiles and crafts led to the genesis of the concept “Aavaran”. Aavaran is a retail outlet which was opened with a vision to provide the Indian market with traditional yet contemporary textiles and clothing. It offers a collection of women's and children's clothing and home textiles using a variety of traditional textiles and crafts. It is an artisan driven concept where the supply chain incorporates the essence of Indian textiles and crafts at every level. From the dyeing, printing, sampling and assembly of garments everything is done by the local women trained by COS-V with the support of DC-Handicrafts. The raw materials – the textiles, grey fabrics, etc. – are sourced directly from the rural weavers and artisans across India. The case study discusses how Aavaran developed the unique positioning of a retail platform for contemporary products made from traditional techniques, skills and hand-based processes; how it could revive the diminishing arts of Dabu and Phetia and how it carved a niche through its channelized marketing efforts.

Expected learning outcomes
The case will familiarize management students with the concept of niche marketing with Udaipur based firm Aavaran as an example which developed a unique positioning through its traditionally developed products. It will also acquaint students with a basic understanding of a supply chain with a cooperative firm in focus.

Supplementary materials
Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
Healthcare underutilization in overweight Mexican Americans with chronic pain
Authors: N. Rutledge Dana , Rakovski Carter , Zettel-Watson Laura 
Published: November 2014

Purpose– To determine healthcare utilization issues for low-income Hispanic immigrants who have both excess weight and chronic pain.Design/methodology/approach– Community health workers conducted at-home interviews with 101 middle-aged and older Mexican Americans (aged 40-79 years,M=52.1±8.8) associated with a community agency in southern California to evaluate healthcare underutilization and reported reasons for not using medical or pharmaceutical care.Findings– Almost all participants (91 percent) reported having received at least some medical care in the year preceding the study interview. However, at some point during the prior year, 62 percent had not seen a doctor when it was needed and 45 percent had not taken a prescribed medication. While the primary reason for underutilization was financial, communication, and trust reasons were also reported.Research limitations/implications– Although cross-sectional and geographically restricted, this study lays the foundation for additional research on reasons for underutilization of recommended healthcare and lack of pain management in low-income Hispanic immigrants who are overweight and have chronic pain.Social implications– Policy implications include the urgent need for health insurance.Practical implications– Implications for providers include the need for accurate pain assessment and better communication about medication to prevent non-adherence in this population.Originality/value– The current study highlights the existence of healthcare underutilization among overweight and obese Mexican Americans with chronic pain and identifies specific barriers to care, care seeking, and pain management.
Does social identity affect residents’ attitude toward tourism development?
Authors: Haobin Ye Ben , Qiu Zhang Hanqin , Huawen Shen James , Goh Carey 
Published: November 2014

Purpose– The aim of this study is to examine the roles of social identity and perceived cultural distance in forming the attitude of Hong Kong residents toward the relaxation of the individual visit scheme (IVS).Design/methodology/approach– Face-to-face interviews with local Hong Kong residents were conducted. A total of 24 respondents’ interviews were qualified for qualitative analysis using the snowball sampling technique.Findings– The perceived positive and negative impacts, social identity and perceived cultural distance of Hong Kong residents were important in explaining their attitude toward tourism development. Perceived cultural distance influenced both the perceived negative impacts and social identity of residents, which, in turn, affected their attitude toward mainland Chinese tourists and tourism development.Research limitations/implications– The sample size for the interviews was relatively small; however, it was acceptable for qualitative studies.Practical implications– First, the Hong Kong Government should enhance civic education among mainland Chinese tourists to reduce their cultural conflicts with Hong Kong residents. Second, the Hong Kong Government should enhance national education among Hong Kong residents to mitigate the negative influence of the relaxation of the IVS.Originality/value– This study sheds light on the roles of perceived cultural distance and social identity in the attitude of residents toward tourism development, thus narrowing research gaps. Moreover, the current study applies an intercultural-interaction perspective, social identity theory, common in-group identity theory and social distance theory to understand resident attitude toward tourism development.