bluuebunny/crossref_metadata_2025_split huggingface dataset:
The importance of scale in Occupy movement protests: a case study of a local Occupy protest as a tool of communication through Public Relations and Social Media/La importancia de la magnitud de las protestas del movimiento Occupy: el caso de una protesta
Authors: Adi Ana , Moloney Kevin 
Published: August 2024

AbstractThis paper explores the persuasive communications (public relations and branding through social media) of a micro Occupy event, namely a nine-day appearance of the global protest movement at Bournemouth University (BU), on the south coast of the UK. It reflects on how student and town protesters used digital and social media in comparison to the wider and more successful UK movement. It interviews the student leader, and asks questions about the role social networks like Occupii.org played in formulating communication strategies as well as how they integrated with more popular social media platforms like Facebook and Twitter. The conclusions coming from our micro case study suggest that without a supportive geographic and civic location; clear and focused messages, and robust strategic communication planning and execution, Occupy events will remain very small.ResumenEste artículo explora las comunicaciones persuasivas (relaciones públicas y branding a través de los medios de comunicación social) de un minúsculo evento de Ocupación, la Ocupación de nueve días del campus de la Universidad de Bournemouth (BU), en la costa sur del Reino Unido. El articulo refleja cómo los ciudadanos y estudiantes manifestantes utilizan los medios digitales y sociales y los compara con el movimiento más amplio y exitoso de Ocupación en el Reino Unido. En este artículo se incluye la entrevista al líder estudiantil del movimiento, con preguntas sobre cómo el papel que redes sociales como Occupii.org han jugado en la formulación de estrategias de comunicación de ese grupo, y como el grupo integra sus comunicaciones con las plataformas sociales más populares como Facebook y Twitter. Las conclusiones de nuestro estudio sugieren que sin una ubicación geográfica favorable y cívica, sin mensajes claros y concretos, y sin una sólida y planificada estrategia de comunicación, las Ocupaciones se quedarán muy pequeñas.
Como identificar o usuário-mídia, o formador de opinião online no ambiente das mídias sociais/How to identify the user-media, the on-line opinion maker in social media environment
Authors: Frazon Terra Carolina 
Published: August 2024

Resumo Este artigo objetiva entender quem são os influenciadores do meio digital, a quem denominamos de usuários-mídia, bem como apresentar opções e sinônimos teóricos desenvolvidos por autores de renome no mundo das mídias sociais e da comunicação digital e relacioná-lo ao formador de opinião on-line. Também visa apresentar como a comunicação organizacional pode tratar tal usuário, identificá-lo e categorizá-lo e mostra números e pesquisas que denotam a importância do usuário comum das mídias sociais que, imbuído do poder de expressão proporcionado pelas redes on-line, consegue voz e ainda convence e influencia seus pares e seguidores com suas opiniões, experiências e vivências. Apresentamos, por fim, a título ilustrativo, uma tabela de como classificar um usuário de internet como influenciador ou não. Todo o artigo baseia-se na metodologia da revisão bibliográfica em conjunto com experiências práticas testadas pela autora no ambiente das mídias sociais. Palavras-chave: Usuário-mídia; mídias sociais; redes sociais on-line; formador de opinião on-line; comunicação organizacional. Abstract The article aims to understand who are the on-line opinion makers, which we call users-media, as well to introduce options and theoretical synonyms, developed by well-known authors of social media and digital communication. Also has the objective of presenting how corporate communication can treat and build relationships with the user-media, how to identify and categorize them and show some numbers and researches that can demonstrate the common web user relevance because of their power of expression provided by on-line networks. This kind of user is able to have voice, convincement and power of influence on its followers, friends and pairs because of its opinions and experiences. We present, lastly, as an example of practical application, a table of how to classify an internet user as an influencer or not. The whole article is based on the methodology of the literature review with practical experiments tested by the author in the environment of social media. Keywords: User-media; social media; on-line social networks; on-line opinion maker; corporate communications.
Los encuadres sanitarios en prensa. Gripe A y bacteria e.coli. / The Sanitary framing in Spanish press: Swine flu virus and E. coli bacterium
Authors: López Villafranca Paloma 
Published: August 2024

En la siguiente investigación se analizan los encuadres sobre dos crisis sanitarias, gripe A y bacteria e.coli en prensa, en los diarios de mayor tirada; El País, El Mundo y ABC. En este estudio se reflejá cómo se produce un enfoque muy distinto de ambas crisis y la influencia en estos encuadres e importancia de las fuentes institucionales como principales portadoras de información frente a las fuentes sanitarias o científicas, con escasa relevancia para la prensa española.AbstractThe following analysis is focused on the approach made by newspapers such as El País, El Mundo and ABC about the sanitary crisis of A Flu and E.coli bacteria. The methodology used is the analysis of content of a wide range of news samples generated during both crisis. As a result of this analysis it is made clear that both crises have been approached by Spanish press in different ways, giving more importance to government and official sources in opposition to the lack of relevance given to scientific or sanitary ones.
La gestión cultural y del ocio como estrategia de relación con los públicos / Cultural and entertainment management as a strategy of public relation
Authors: Viñarás Abad Mónica , Herranz José María , Cabezuelo Lorenzo Francisco 
Published: August 2024

La cultura y el ocio son en la actualidad una de las herramientas de participación y relación entre las organizaciones y la sociedad que mayor desarrollo viven. Las empresas saben que formar parte de los momentos de disfrute y entretenimiento de los públicos con los que se relacionan, es una manera eficaz de participar y mejorar el vínculo con ellos. Las formas y técnicas que existen para fomentar y formar parte de esta oferta es muy variada, desde las acciones de patrocinio hasta nuevas estrategias basadas en la responsabilidad social corporativa (RSC). Entre ambas, todo un abanico de opciones para interactuar con los públicos a través de la cultura, pero no todas igual de eficaces. Este trabajo, tras elaborar un marco teórico sobre estas disciplinas, propone un modelo para poder determinar la eficacia de estas iniciativas, basado en dos criterios: el grado de gestión y el nivel de vinculación de la empresa con la acción cultural. Estos criterios permiten dar un valor cuantitativo a la eficacia de estas acciones basándose en la participación que generan.
Do Public Relations and Journalism’s Converging Roles Affect How They Perceive Each Other? An Italian Outlook / ¿Cómo perciben los Relaciones Públicas y los Periodistas sus profesiones? Una mirada desde Italia
Authors: Valentini Chiara 
Published: August 2024

Media relations is historically a core activity qualifying public relations from other communication-related professions and is widely practiced in many organizations. Despite the increasing use of digital media to directly communicate with publics, journalists are still key stakeholders for organizations. Also communications by organizations have become more and more mediatized and at the same time more and more journalists are switching to a public relations career. Yet, if more journalists are becoming public relations practitioners and more public relations practitioners are adopting journalistic working practices, does this change the way these communicators perceive themselves and the other profession? The aim of this study is to provide some insights from a southern, Latin country, Italy, on how Italian public relations practitioners and journalists perceive their and the other profession, roles, practices and relationships. A mixed method, including face-to-face interviews and an online survey, was used to collect and analyse the data. Results indicate that public relations and journalism’s converging roles is affecting how these communicators perceive each other in a favorable manner. Furthermore, the impact is more evident in public relations practitioners since their opinions of journalism and journalists correspond to journalists’ self-evaluations.
Community Based Adaptation To Climate Change And Social Economic In Xe Champhone Wetland, Champhone District, Savannakhet Province
Authors: Siharath Phoummixay , Somchay Vilaychaleun  , Khampasith Thammathevo  , Keophousone Phonhalath  , Soulyphan Kannitha  , Chankhachone Sonemanivong  , Keoduangchai Keokhamphui  , Phaiphana Siharath  
Published: August 2024

Climate change is key significant factor that impacts on multi-dimensions, which is relevant to social economic development, livelihood and environment, hence, Community Based Adaptation (CBA) to climate change is a mechanism of adapting based on the existing practices, knowledge, policy and experiences of the rice farmers to sustain their lives on changing climate, the objective of the study is to assess the social economic and find the practice management of rice farmers to adapt during flood and drought seasons. Hence, according to the research finds that, majority of the rice farmers are experienced and learnt from the previous effect and adjust themselves by using knowledge skills, experiences to build the resilience for their rice and crop planting in order to prevent and avoid the damages from climate change within the wetland. Besides that, the local communities still utilize the existing potential natural based adaptation to be flexible sustainably their agricultural activities and livelihood during rainy and dry season