bluuebunny/crossref_metadata_2025_split huggingface dataset:
Examining how marginalized stakeholders successfully redress their issues
Authors: Shivarajan Sridevi , DuBois Thomas , Srinivasan Aravind 
Published: September 2015

Purpose– Can marginalized stakeholders whose issues with the firm are unaddressed because of their resource and legitimacy constraints (low salience) increase their salience by capitalizing on certain inherent properties of their stakeholder environment? The purpose of this paper is to examine this question using a real life case of the Coca-Cola controversy in Kerala, India, where a group of local aboriginals succeeded against all odds in shutting down a Coca-Cola plant which was allegedly polluting their water resources. The analysis of the longitudinal data collected in this case supported the hypotheses that the ability of marginalized stakeholders to increase their salience by influencing other stakeholders depends both on the attributes of other stakeholders (favorable, unfavorable and indifferent), and the triadic relationships among them. The triadic relationships among stakeholders show a tendency toward balance, and become particularly relevant when the marginalized stakeholder’s issues are perceived to have low legitimacy due to their normative nature (which makes them difficult to be translated into economic terms). The findings offer important insights to both marginalized stakeholders and firms, on proactively managing their stakeholder environments.Design/methodology/approach– The authors use a single case: the controversy surrounding Coca-Cola in Kerala, India, and conduct a longitudinal study examining both qualitative and quantitative data.Findings– The findings indicate that marginalized stakeholders can capitalize on certain inherent properties of their stakeholder networks and increase their salience to influence the focal firm. Specifically, the authors find that stakeholder salience is a function of both the dyadic relationships between stakeholders, and the triadic relationships among them. These triadic relationships tend to a state of balance over time. The authors also find that when the stakeholder issue is normative in nature the triadic relationships are more important in increasing stakeholder salience.Originality/value– The authors conduct an original case study research, with primary qualitative data collected by the authors. The authors also develop a quantitative model to examine this data to arrive at the findings. Therefore the authors contribute both theoretically and empirically to stakeholder salience literature.
Influence of hole on shielding effectiveness of electromagnetic shielding fabric under incident polarization wave
Authors: Liu Zhe , Rong Xing , Wang Xiuchen , Zhou Zhong 
Published: September 2015

Purpose
– The purpose of this paper is to explore the influence of hole on shielding effectiveness (SE) of electromagnetic shielding (EMS) fabric under incident polarization wave, and to propose a “Key Size” theory to explain the influence mechanism.

Design/methodology/approach
– “Key Size” parameters describing hole shape are established, and a number of representative samples with rectangular and oval holes are made. SE of the samples are tested by waveguide testing system. Influence of the hole on the SE of the samples is analyzed according to vertical or horizontal maximum size and polarization wave direction. Finally, the “Key Size theory” and “Secondary Size theory” are proposed to explain the influencing mechanism.

Findings
– The hole influences on the SE are related to the vertical and the horizontal maximum size of the holes and the direction of the polarization wave. As the direction of the polarization wave is vertical (or horizontal), greater maximum size results in lower SE. As the maximum size is constant, greater maximum size causes lower SE. As the maximum size reaches to a certain value, a dividing point of the SE occurs. As the direction of the polarization wave is consistent with the direction of the maximum size, same hole area results in same SE.

Originality/value
– The explored influences and mechanism provide an important guiding reference for the hole design of the EMS fabric, and can be applied to the holes design of the EMS garment, composite materials, and tents.
Shape analysis of female torsos based on discrete cosine transform
Authors: Li Peng , Corner Brian , Paquette Steven 
Published: September 2015

Purpose
– The purpose of this paper is to present results of shape analysis of female torso shape using the discrete cosine transform (DCT) from a three-dimensional (3D) whole body scan database.

Design/methodology/approach
– Torso shape is a central part of body shape and difficult to describe by linear measurements. In order to analyze body shape variation within a population the authors employed a DCT-based shape description method to compresses a dense 3D body scan surface into a small vector that preserves shape and removes size. The DCT-based shape descriptors of torso surfaces are further fed to principal component analysis (PCA) that decompose shape variation into constituent shape components. A visualization program was developed to observe principal components of torso shape and interpret their meanings.

Findings
– Extreme shapes of the first ten principal components summarize major shape variations and identify shapes that are difficult to capture with traditional anthropometric measurements. PCA results also help to find and retrieve similar shapes from a population-level database.

Originality/value
– Using the DCT for PCA of torso shape is a unique and original approach. It provides a basis for the description and classification of torso shape in 3D and the results from the shape analysis are potentially useful for designers of clothing and personal protective equipment.
Interaction of laser beams with carbon textile materials
Authors: Sreckovic Milesa Ž , Kaludjerovic Branka , Kovacevic Aleksander G , Bugarinovic Aleksandar , Družijanic Dragan 
Published: September 2015

Purpose
– The purpose of this paper is to present the results of interaction occurring during the exposition of some specific carbon textile materials obtained in laboratory conditions to beams of various laser types.

Design/methodology/approach
– Carbon fabric materials – fiber, felt and cloth – obtained from different precursor materials and prepared at various process conditions (oxidized, partially carbonized, carbonized, graphitized), were exposed to pulses of various lasers (Nd3+: YAG, alexandrite, ruby).

Findings
– Depending on the laser power, plasma and destructive phenomena occurred. In the case of an interaction between a Nd3+: YAG laser beam and specimens of thickness in millimeter range, the authors have estimated the threshold of the energy density for drilling and discussed the possible models of the interaction.

Research limitations/implications
– The results have implications in the estimations of quality as well as in the improvement of material processing, giving some new light to the changes of mechanical and optical constants of the material, as well as to the changes of carbon groups of the material, which would be useful for different types of modeling. Future research will be in the interaction of laser beams with various textile materials, where the investigation would cover the microstructure changes and the implications on cloth cutting and welding, concerning the damages as well as relief structures, specially renew for fs laser regimes.

Originality/value
– The area of laser applications in the textile industry is supported by scientific and applicative exploration. However, fewer results are concerned with deep introspection into the microstructure of the damages considering the laser interaction with carbon fiber and other carbon-based textiles.
Customer brand co-creation: a conceptual model
Authors: France Cassandra , Merrilees Bill , Miller Dale 
Published: September 2015

Purpose
– The purpose of this paper is to develop conceptual understanding in the area of customer brand co-creation. The research considers the factors influencing customers to co-create and the impacts of customer co-creation on the brand.

Design/methodology/approach
– Theoretical development is progressed through conceptualisation of a series of research propositions which consider the antecedents and consequences of brand co-creation. Conceptualisation entails analysing and synthesising previous studies and reasoning new relationships between relevant concepts. Customer brand co-creation theory is improved by operationalizing the concept in a theoretical model.

Findings
– The Customer Brand Co-creation Model expresses the influence of brand engagement, self-congruity and involvement as antecedents to brand co-creation. Further, the model identifies the moderating effect of brand interactivity and brand communities. Finally, the model actualises the impact of brand co-creation upon brand value and brand knowledge.

Research limitations/implications
– The conceptual paper explores an emerging area of research interest. The study provides a level of clarity by defining the brand co-creation construct and developing several research propositions and a conceptual model for advancing knowledge of co-creation.

Practical implications
– The research provides new insight for brand managers who may be investing in co-creation programs and exposing their brand, but without understanding the impact of customer brand co-creation. Conceptual development of theory provides initial insight for practitioners and explores outcomes of co-creation.

Originality/value
– This work brings together disparate but highly relevant branding theories to progress the co-creation literature and improve understanding of the influence of co-creation upon the brand and customer.
Corporate brand as a contract with stakeholders – theology or pragmatism?
Authors: Tarnovskaya Veronika 
Published: September 2015

Purpose– The purpose of this paper is to explore the nature of brand contract in B2B from two perspectives: the theological and pragmatic.Design/methodology/approach– A review of the branding literature challenges the dominant notion of the brand covenant as a firm driven, unilateral promise, referred to as a theological contract. The study adds to this the pragmatic perspective of a social contract, as deployed by the social sciences and IMP literatures. A tentative framework of a dialectical contract is developed through drawing on three cases of Chinese suppliers for the focal firm, IKEA.Findings– First, both types of contract are identified in the firm’s practices. Second, the specific goals and roles of managers and suppliers in each contract are defined. The theological contract is used by managers to strengthen suppliers’ beliefs in the company’s vision and mission, while the pragmatic one is employed by both parties for the implementation of the brand’s norms and brand equity. Third, a new framework for and the definition of a dual, dialectical brand contract in B2B are developed.Practical implications– Managers are advised to mediate between the theological pledge of their brand and its pragmatic implementation.Originality/value– The paper challenges the dominant theological discourse in extant branding literature and puts forward a dialectical approach as a new proposition.
Reflecting a diversified country: a content analysis of newspaper advertisements in Great Britain
Authors: Mogaji Emmanuel 
Published: September 2015

Purpose
– Identifying the protected characteristics under the Equality Act of the UK, the purpose of this paper is to discover the extent to which the protected characteristics are featured in British newspaper advertisements, as evidence of diversity and equality in the country.

Design/methodology/approach
– Content analysis of advertisements obtained from nine national newspapers of the UK collected over 12 months. The criteria used to select the newspapers were category, popularity (circulation figures) and the readership demographics (range and variety of the audience).

Findings
– Disabled individuals are under-represented in print advertisements, and so are close relationships between individuals of the same sex signifying a civil partnership (or sexual orientation). There seems to be an equal level of portrayal of males and females, though men still feature more in a business setting while women are seen more in home settings.

Practical implications
– The findings suggest opportunities for advertisers to integrate disabled individuals into their marketing campaigns, not just as a business strategy for targeted markets but as individuals in a diversified community. Lesbian, gay, bisexual and transgender (LGBT) people could also be featured in advertisements for products and services that couples usually buy together, for example, holidays and mortgages.

Originality/value
– This study expands on the existing study on the portrayal in advertisements of stereotypes of genders, different age-groups and ethnic minorities. The portrayal of disability, sexuality and religious beliefs were considered within newspapers in UK, bridging some crucial gaps and providing outcomes relevant to numerous types of stakeholders, including the brands, advertising industry and academic researchers.
Determining the causal relationships that affect consumer-based brand equity
Authors: Torres Pedro Marcelo , Augusto Mário Gomes , Lisboa João Veríssimo 
Published: September 2015

Purpose
– The purpose of this paper is to analyse the causal relationships among the dimensions that explain consumer-based brand equity, and to determine the importance of each dimension in the assessment of overall brand equity.

Design/methodology/approach
– A research instrument proposed by Yoo and Donthu was applied to undergraduate students of the University of Coimbra. Two leading brands in the Portuguese beer market were used in the study. Respondents were randomly assigned to one brand and were asked to rate all items on seven Likert-type scales. Based on Aaker’s conceptual framework, a structural equation model (SEM) was designed to analyse the proposed relationships.

Findings
– A causal order between brand equity dimensions was established. The results suggest that the positive effects of perceived quality and brand awareness on overall brand equity are mediated by brand loyalty.

Research limitations/implications
– Although the exclusion of brand associations’ dimensions in the SEM improves the validity of the constructs, it should be regarded as a limitation, given its importance in brand equity building.

Practical implications
– Marketing managers should focus on brand loyalty in order to increase overall brand equity, and should give special attention to perceived quality, since it is the factor with the strongest impact on brand loyalty.

Originality/value
– The identification of the causal relations among brand equity dimensions and the analysis of their influence in overall brand equity, not yet clearly validated in the literature.
Effect of lemon peel extract on the oxidative stability and storage quality of Tabak-Maz, traditional fried mutton ribs
Authors: Dua Sourab , Bhat Z. F. , Kumar Sunil 
Published: September 2015

Purpose
– The purpose of this study is to explore the possibility of utilization of lemon peel extract as a natural antioxidant source in muscle foods. The products incorporated with lemon peel extract were assessed for various oxidative stability and storage quality parameters.

Design/methodology/approach
– The study was designed to evaluate the effect of lemon peel extract on the oxidative stability and storage quality of Tabak-Maz, a popular traditional meat product. The products were prepared and treated with different concentrations of lemon peel extract (0.5, 1, 1.5 per cent) and were aerobically packaged in low-density polyethylene pouches and assessed for lipid stability and storage quality parameters under refrigerated (4 ± 1°C) conditions.

Findings
– Lemon peel extract showed a significant (p
<
0.05) effect on the lipid stability of the products as the treated products exhibited significantly (p
<
0.05) lower thiobarbituric acid-reactive substances (TBARS) (mg malonaldehyde/kg) and free fatty acid (FFA) (per cent oleic acid) values for the entire period of storage. A significant (p
<
0.05) effect was also observed on the microbiological characteristics of the products, as lemon peel extract treated products showed significantly (p
<
0.05) lower values for total plate count, psychrophillic count and yeast and mould count throughout the period of storage. Coliforms were not detected throughout the period of storage. Significantly (p
<
0.05) higher scores were observed for various sensory parameters of the treated products.

Originality/value
– Lemon peel extract successfully improved the oxidative stability and storage quality of Tabak-Maz during refrigerated (4 ± 10°C) storage and may be commercially exploited as a natural antioxidant source in muscle foods.
Quality characteristics of refined wheat flour (maida) based noodles containing chicken meat stored at ambient temperature under aerobic conditions
Authors: Verma Akhilesh Kumar , Pathak Vikas , Umaraw Pramila , Singh Veer Pal 
Published: September 2015

Purpose
– The purpose of this study was to explore the possibilities of utilization of chicken meat in the preparation of chicken meat noodles and subsequent storage at ambient temperature.

Design/methodology/approach
– Chicken meat was incorporated at the levels, viz., 0 and 40 per cent, replacing refined wheat flour in the formulation. Proximate composition, pH, water activity (aw), free fatty acid (FFA), thio-barbituric acid reacting substances (TBARS), water absorption index (WAI), water solubility index (WSI), textural profile analysis (TPA), microbial quality and sensory evaluation were assessed at 10-day interval up to 30 days.

Findings
– Moisture, aw, TBARS, FFA, WAI, crispiness, total plate count (TPC) and yeast and mould values increased significantly (p
<
0.05), whereas, fibre, ash, pH, WSI, hardness, work of shearing and sensory attributes showed significant (p
<
0.05) decrease. However, all these parameter, viz., microbial quality, TBRS, FFA and sensory attributes, were within the acceptable limit during the entire storage study.

Research limitations/implications
– Quality of the products may be improved by the incorporation of some natural antioxidant and antimicrobial agent in chicken meat noodles.

Originality/value
– Consumption and demand of the noodles is increasing due to its easy preparation and taste; however, it is poor in nutritive quality. Incorporation of the chicken meat in the noodles improves the nutritive values and sensory attributes, which is important for the marketability of the meat products. The keeping quality of chicken meat noodles was comparable to the control noodles at ambient temperature up to 30 days. Noodles industry provides an alternate sector for the utilization of meat and enhancing its overall quality attributes.
Fortification of low-fat chicken meat patties with calcium, vitamin E and vitamin C
Authors: Mehta Nitin , Sharma B . D. , Kumar R. R. , Kumar Pavan , Malav Om Prakash , Verma Akhilesh Kumar 
Published: September 2015

Purpose
– The purpose of this study is to develop a chicken product that could supply calcium, vitamin E and vitamin C together with high sensory acceptability. The present study was envisaged to develop low-fat chicken patties fortified with calcium, vitamin E and vitamin C without any adverse effects on sensory attributes.

Design/methodology/approach
– Three different levels of calcium lactate as a source of calcium viz. 1.5, 1.75 and 2.0 per cent, α-tocopherol acetate for vitamin E at 0.019, 0.023 and 0.029 per cent and ascorbic acid for vitamin C at 0.09, 0.12 and 0.15 per cent in low-fat chicken meat patties were tried and the optimum level was standardized based on physico-chemical, proximate and sensory parameters.

Findings
– The calcium lactate at 1.75 per cent, α-tocopherol acetate at 0.029 per cent and ascorbic acid at 0.15 per cent were found to be optimum on the basis of proximate, physico-chemical and sensory parameters. The textural attributes of the standardized product was comparable to that of the control. The a*, b* and Chroma values for the low-fat chicken patties fortified with calcium, α-tocopherol and ascorbic acid were significantly higher (p
<
0.01) than that of the control. The calcium and ascorbic acid concentration of the standardized product was significantly higher (p
<
0.01) than that of the control.

Originality/value
– The levels in the fortified product were found to be suitable to achieve a 20 per cent RDA of calcium and almost a complete RDA for vitamin C. The research findings demonstrated the development of a single-designer chicken product rich in calcium, vitamin C and vitamin E.
Requirements for microbiological quality management of the agricultural products
Authors: Noor Rashed , Feroz Farahnaaz 
Published: September 2015

Purpose
– The purpose of this paper is to portray a general situation on the microbiological spoilage aspects of agriculture and focus on the necessary management schemes of microbiological contamination aiming to deliver information on the public health safety.

Design/methodology/approach
– A substantial number of local studies on nutritional policies have been performed earlier; however, the microbiological quality control of the agricultural products is still scarce. This review analyzes the microbiological aspects of local agricultural products together with the study findings relevant to food safety as published both globally and locally.

Findings
– Ongoing awareness on the microbiological quality in accordance to the recommended microbiological limit of different fresh produces would deliver a practical outcome in the safe crop management. Information on microorganisms contaminating agricultural products is expected to ensure public health safety especially within the developing countries along with Bangladesh.

Originality/value
– The improvements in agriculture status in Bangladesh, particularly in microbiological quality perspective, have been relatively slow, principally due to lack of knowledge on the health risks within the mass population caused by microorganisms harbored through the agricultural products. The novelty of the current review, thus, underlies the necessity of microbiological quality management of the agricultural products, projection on the specific microorganisms contaminating the agricultural products and possible disease outbreaks caused by the consumption of these contaminated products.