bluuebunny/crossref_metadata_2025_split huggingface dataset:
Context into text into context: marketing practice into theory; marketing theory into practice
Authors: Smith Terry , Williams Tom , Lowe Sid , Rod Michel , Hwang Ki-Soon 
Published: September 2015

Purpose– The purpose of this paper is to explore the dynamics of marketing practice and theory in arguing that much of the dislocation between strategy and practice is due to the inheritance and internalisation of often impractical but persistently dominant, tacit Cartesian assumptions.Design/methodology/approach– This paper uses case methodology to examine the marketing theory into practice/marketing practice into theory conundrum and explores: their separation (marketing theory and marketing practice); their flows (context to text to context: theory into practice/practice into theory); their symbiosis (the praxis of marketing); and the dynamic and static (in situ/in aspic) nature of their duality. This work is an exploratory empirical study undertaken in what is a very under-researched area.Findings– In this paper, marketing theory and marketing practice are recognised as occupying different epistemes. The lifeworld of marketing theorising appears as characterised by a relatively homogenous and mostly cognitive world dominated by rationality and empirical rigour. By contrast, the embodied practitioner inhabits a more highly segmented, fragmented, heterogeneous and frequently improvised landscape.Practical implications– The authors propose that the all-consuming clamour for reliance and relevance of theory to practice dictates that the form, function and philosophy of marketing must be co-created in the practical pragmatism of praxis. Praxis is practice informed by theory and theory informed by practice, a cyclical process of experiential, contextual learning.Originality/value– The paper appears to be the first to bring together Cartesian thought and the practice-theory divide in B2B marketing theory.
Marketing’s contribution from the perspective of marketing executives
Authors: Tollin Karin , Schmidt Marcus 
Published: September 2015

Purpose
– The purpose of this paper is to determine the impact that chief marketing executives’ (CMEs) mindsets about important marketing capabilities have on company performance.

Design/methodology/approach
– The authors propose a structural model for analysing specialised, cross-functional and dynamic capabilities at the functional level of marketing. The model is tested by using a quantitative survey among CMEs. Additionally the authors conducted a cluster analysis with the purpose of identifying differences in CMEs’ mindsets about important marketing capabilities and the impact of these differences on company performance.

Findings
– The study identified four categories of mindset about important capabilities. An investigation into the company performance profile of each mindset shows that integration and rejuvenation are central qualities of CMEs’ mindsets and important drivers for company performance. Hence, companies that have a CME who prioritises both brand management, product development and customer relationship management as well as a set of specialised and dynamic marketing capabilities will outperform companies that have a CME who focuses on only one area of cross-functional marketing capabilities.

Practical implications
– Top managers, including CMEs, can use the typology of mindsets to analyse and critically reflect on their own ideas about important marketing processes and capabilities, but also as a tool for initialising change processes in their business unit or particular function (general management or marketing).

Originality/value
– The study provides an original assessment of sets of marketing capabilities at the functional level of marketing, and of the link between dynamic and two cross-functional marketing capabilities (product development and customer relationship management).
As narrative capital: jazz tropics and the marketing imaginary
Authors: Brownlie Douglas 
Published: September 2015

Purpose– The purpose of this paper is to discuss how discourse and figure nurture the narrative “capital” available to the community of marketing scholars through expanding its horizon of translational frames. It specifically discusses one such translational frame as presented within Holbrook’s (2015) discussion of jazz within a narrative of marketing management and how it enhances the understanding of marketing as a creative cultural force.Design/methodology/approach– Generalising from “jazz” to tropics, the commentary discusses three thematic reflective possibilities inspired by Holbrook’s article: content strategy; visual fluency and marketing creativity; and wider visions. This paper also examines how discussions about the wider public understanding of marketing can draw inspiration from the narrative framework suggested by Holbrook (2015) and his calculus of constructive ambiguity.Findings– As an area of study, tropics enriches the reflexive awareness of how the discipline of marketing is understood within academia and its various stakeholder communities.Research limitations/implications– The academic discipline of marketing needs to continuously reimagine itself and its relation to the changing social order in order to participate in dialogue with it.Originality/value– In particular, the commentary examines the jazz metaphor developed by Holbrook (2015) and suggests how this could affect the way that marketing presents itself within wider social contexts.
If At First You Don't Succeed: The Fate of Manuscripts Rejected by Academic Emergency Medicine
Authors: Grant William D. , Cone David C. 
Published: September 2015

AbstractObjectivesThe purpose of this study was to characterize the publication fate of a recent 2‐year sample of manuscripts declined by Academic Emergency Medicine (AEM), the journal of the Society for Academic Emergency Medicine.MethodsThis was a retrospective analysis of manuscripts submitted to AEM in 2010 and 2011 that were declined by the AEM editorial review process. An online search was conducted for each declined paper, to determine whether or not it was published in another clinical/scientific journal after being declined by AEM. The investigators used Scopus and Google Scholar, using the submitting author's name, the verbatim title, and key words and phrases from the title, to search for subsequent publication of each paper.ResultsOf 1,542 manuscript submissions to the journal in 2010 and 2011, 1,052 papers were declined. Of these, 693 (65.9%) were subsequently published elsewhere, in a total of 229 journals: 362 papers in 22 different EM journals, 81 in 14 EM subspecialty journals, 237 in 185 non‐EM journals, and 13 in eight nursing journals. Papers were published a median of 16.7 months (interquartile range [IQR] = 11.8 to 22.0 months) after being declined at AEM. Of the 229 journals, 19 do not have h‐indices. The median h‐index of the remaining 210 journals is 36 (IQR = 17 to 64; maximum = 229; AEM's h‐index is 78). Thirty of these 210 journals, publishing 43 papers, have higher h‐indices than AEM; the other 650 papers were published in journals either with lower h‐indices than AEM's (n = 180 journals) or in journals without h‐indices (n = 19 journals). U.S. and non‐U.S. authors had similar rates of subsequent publication (65.3% vs 66.6%, p = 0.69) for papers initially declined by AEM. Papers in the educational advances category were less likely to be subsequently published than those in the original contributions (p < 0.0001) and brief reports (p = 0.0137) categories.ConclusionsNearly two‐thirds of manuscripts declined by SAEM's journal are eventually published elsewhere, in a large number and wide variety of both EM and non‐EM journals, in a median of 16.7 months. Authors of manuscripts declined by AEM should consider submission elsewhere, as subsequent publication of these manuscripts in another journal is probable.
Post‐release monitoring of Antillean manatees: an assessment of the Brazilian rehabilitation and release programme
Authors: Normande I. C. , Malhado A. C. M. , Reid J. , Viana P. C. , Savaget P. V. S. , Correia R. A. , Luna F. O. , Ladle R. J. 
Published: September 2015

AbstractMammalian reintroduction programmes frequently aim to reconnect isolated sub‐populations and restore population viability. However, these long‐term objectives are rarely evaluated due to the inadequacy of post‐release monitoring. Here, we report the results of a unique long‐term telemetry‐based monitoring programme for rehabilitated Antillean manatees Trichechus manatus manatus reintroduced into selected sites in north‐east Brazil with the aim of reconnecting isolated relict populations. Twenty‐one satellite‐tagged rehabilitated manatees, 13 males and 8 females, were released into the wild from two sites between November 2008 and June 2013. Individual accumulation curves were plotted and home ranges were calculated through the fixed kernel method using 95% of the utilization distribution. The number and size of the centres of activity (COAs) were calculated using 50% of the utilization distribution. Manatees displayed a dichotomous pattern of movement, with individuals either characterized by sedentary habits or by much more extensive movements. Moreover, home‐range size was not significantly influenced by gender, age at release or release site. COAs were strongly associated with sheltered conditions within reefs and estuaries, and also by the presence of freshwater and feeding sites. Our data confirm that manatee reintroductions in Brazil have the potential to reconnect distant sub‐populations. However, pre‐release identification of potential long‐distance migrants is currently unfeasible, and further analysis would be required to confirm genetic mixing of distant sub‐populations.
Reflectance confocal microscopy is a useful non‐invasive tool in the in vivo diagnosis of pigmented basal cell carcinoma in Asians
Authors: Chuah Sai Yee , Tee Shang Ian , Tan Wee Ping , Lee Siong See Joyce , Ng See Ket , Chua Sze Hon , Thng Tien Guan Steven 
Published: September 2015

AbstractBackgroundThe clinical differentiation between pigmented basal cell carcinoma (BCC) and other benign pigmented skin lesions can be challenging even with an additional dermoscopic evaluation, especially if the lesion is small. In vivo reflectance confocal microscopy (RCM) is an emerging, non‐invasive imaging tool that allows near‐microscopic evaluation of skin lesions. The features of RCM for pigmented BCC and seborrhoeic keratosis have previously been described. However, the use of RCM to differentiate between these clinically and dermoscopically challenging pigmented skin lesions among Asians has not yet been demonstrated.ObjectivesWe aimed to evaluate the usefulness of non‐invasive RCM to differentiate between clinically and dermoscopically challenging pigmented skin lesions among Asians in a series of 11 lesions.MethodsNine patients with 11 clinically and dermoscopically difficult to distinguish pigmented skin lesions were evaluated by RCM to differentiate between pigmented BCC and benign lesions. In all cases, a histological confirmation of the RCM diagnosis was obtained.ResultsThe clinical or dermoscopical characteristics were non‐specific in all 10 cases. RCM detected features of pigmented BCC in nine patients and seborrhoeic keratosis in one patient. These were all confirmed by histological examination.ConclusionsThis case series shows the value of non‐invasive in vivo RCM imaging in the differentiation of malignant and benign pigmented lesions. Early diagnosis of small, pigmented BCC allows earlier excision with better prognosis. Future biopsies of benign lesions in cosmetic areas could also be avoided.
Medical Research Participation as Citizenship: Modeling Modern Masculinity and Marriage in a Mexican Sexual Health Study
Authors: Wentzell Emily 
Published: September 2015

ABSTRACTIn this article, I discuss people's use of medical research participation to perform and model modernity amid societal insecurity. I analyze data from interviews with heterosexual Mexican couples undertaken throughout men's multiyear participation in a human papillomavirus (HPV) study. I argue that through activities like willingly undergoing genital examination and involving wives in husbands’ clinical visits, spouses used the study as a forum for performing ideals of modern gender and health, specifically companionate marriage and non‐macho masculinities emphasizing male self‐care. They also hoped to serve as role models for their children and for society at large. I discuss how specific elements of the Mexican context made fomenting social change through individual research participation seem possible: cultural narratives of the Mexican populace as a bioculturally homogenous whole; longstanding state efforts to modernize the population away from “traditional” gender and health practices; and ongoing failures of the “slippery State” to reliably provide the resources those practices required. In this context, participants framed themselves as a middle‐class vanguard and experienced sexual health research as an act of citizenship through which they hoped to spur national progress despite state failures and the persistence of antimodern gender and health attitudes. [medical research, modernity, Mexico, gender, health]
Neocolonial Urbanism? La Rénovation Urbaine in Paris
Authors: Kipfer Stefan 
Published: September 2015

AbstractThis paper analyses the programme of redeveloping housing estates in France overseen by the Agence Nationale de la Rénovation Urbaine (ANRU). Under this programme social housing reconstruction is undertaken in a nationally coordinated fashion in order to “valorize”, “secure” and socially “mix” estates. The paper highlights the political and neo‐colonial aspects of this programme and the wider state spatial strategies it is part of. Redevelopment projects not only further gentrifying land‐rent valorization, state rescaling and territorially stigmatizing symbolic violence; they also reorganize territorial relations of domination in multiple, also racialized, neo‐colonial and partly hegemonic ways. In a longer view, they respond to the “urban revolution” of 1968 (Garnier) and to the “anti‐colonial revolution” of independence and anti‐racist movements (Khiari). The paper builds on a framework that articulates marxist (Lefebvrean) and anti‐colonial (Fanonian) lineages while drawing on research on the neo‐colonial aspects of the French state.
Beating the odds: efficacy and toxicity of dihydropyrimidine dehydrogenase‐driven adaptive dosing of 5‐FU in patients with digestive cancer
Authors: Launay Manon , Dahan Laetitia , Duval Manon , Rodallec Anne , Milano Gérard , Duluc Muriel , Lacarelle Bruno , Ciccolini Joseph , Seitz Jean‐Francois 
Published: September 2015

Aims5‐FU is the backbone of most regimens in digestive oncology. Administration of standard 5‐FU leads to 15–30% of severe side effects, and lethal toxicities are regularly reported with fluoropyrimidine drugs. Dihydropyrimidine dehydrogenase (DPD) deficiency is a pharmacogenetic syndrome responsible for most cases of life‐threatening toxicities upon 5‐FU intake, and pre‐treatment checking for DPD status should help to reduce both incidence and severity of side effects through adaptive dosing strategies.MethodsWe have used a simple method for rapidly establishing the DPD phenotype of patients with cancer and used it prospectively in 59 routine patients treated with 5‐FU‐based therapy for digestive cancers. No patient with total DPD deficiency was found but 23% of patients exhibited poor metabolizer phenotype, and one patient was phenotyped as profoundly deficient. Consequently, 5‐FU doses in poor metabolizer patients were cut by an average 35% as compared with non deficient patients (2390 ± 1225 mg vs. 3653 ± 1371 mg, P < 0.003, t‐test).ResultsDespite this marked reduction in 5‐FU dosing, similar efficacy was achieved in the two subsets (clinical benefit: 40 vs. 43%, stable disease: 40 vs. 37%, progressive disease: 20% in both subsets, P = 0.893, Pearson's chi‐square). No difference in toxicities was observed (P = 0.104, Fisher's exact test). Overall, only 3% of early severe toxicities were recorded, a value markedly lower than the 15‐30% ones usually reported with 5‐FU.ConclusionsThis feasibility study shows how simplified DPD‐based adaptive dosing of 5‐FU can reduce sharply the incidence of treatment‐related severe toxicities while maintaining efficacy as part of routine clinical practice in digestive oncology.
Using mobile devices for learning in clinical settings: A mixed‐methods study of medical student, physician and patient perspectives
Authors: Scott Karen M. , Nerminathan Arany , Alexander Shirley , Phelps Megan , Harrison Amanda 
Published: September 2015

AbstractThis study was conducted with medical students, physicians, patients and carers in a paediatric and an adult hospital to determine use of mobile devices for learning, and beliefs and attitudes about others' use. Awareness of ethical, patient privacy and data security concerns was explored. The research was conducted using a mixed‐methods sequential explanatory design through survey and focus groups for students and physicians, and a separate survey for patients and carers. Each arm of the study was analysed individually, followed by integration of quantitative and qualitative data, which are the subject of this paper. Interpretation of the integrated student and physician quantitative data highlighted that both groups used mobile devices for information verification, organisation and communication, and these represented the best uses of mobile devices; the worst aspects of mobile devices involved Internet access difficulties. Interpretation of the integrated student and physician qualitative data highlighted that students and physicians made individual decisions about their use of mobile devices, despite some existing policies. Integration of all data from all arms of the study identified the benefits of using mobile devices and concerns about distraction. For many students and physicians, the benefits of using mobile devices for learning at the patient bedside outweigh the possible risks. As society grapples with norms governing appropriate use of mobile devices, many are devising their own rules to aid learning in clinical settings.
Sacral neuromodulation for persistent faecal incontinence after laparoscopic ventral rectopexy for high‐grade internal rectal prolapse
Authors: Mishra A. , Prapasrivorakul S. , Gosselink M. P. , Gorissen K. J. , Hompes R. , Jones O. , Cunningham C. , Matzel K. E. , Lindsey I. 
Published: September 2015

AbstractAimInternal rectal prolapse is recognized as an aetiological factor in faecal incontinence. Patients found to have a high‐grade internal rectal prolapse on routine proctography are offered a laparoscopic ventral rectopexy after failed maximum medical therapy. Despite adequate anatomical repair, faecal incontinence persists in a number of patients. The aim of this study was to evaluate the outcome of sacral neuromodulation in this group of patients.MethodBetween August 2009 and January 2012, 52 patients who underwent a laparoscopic ventral rectopexy for faecal incontinence associated with high‐grade internal rectal prolapse had persistent symptoms of faecal incontinence and were offered sacral neuromodulation. Symptoms were evaluated before and after the procedure using the Fecal Incontinence Severity Index (FISI) and the Gastrointestinal Quality of Life Index (GIQLI).ResultsTemporary test stimulation was successful in 47 (94%) of the patients who then underwent implantation of a permanent pulse generator. The median FISI score 1 year after sacral neuromodulation was lower than the median score before [34 (28–59) vs 19 (0–49); P < 0.01], indicating a significant improvement in faecal continence. Quality of life (GIQLI) was significantly better after starting sacral neuromodulation [78 (31–107) vs 96 (55–129); P < 0.01].ConclusionPatients may benefit from sacral neuromodulation for persisting faecal incontinence after laparoscopic ventral rectopexy.
In vitro and in vivo evaluation of drug–drug interaction between dabigatran and proton pump inhibitors
Authors: Ollier Edouard , Hodin Sophie , Basset Thierry , Accassat Sandrine , Bertoletti Laurent , Mismetti Patrick , Delavenne Xavier 
Published: September 2015

AbstractTo quantify the drug–drug interactions between dabigatran etexilate (DE) and proton pump inhibitors (PPI) and in particular the role of P‐gp activity modulation. In the first part of the study, efflux ratios of DE were evaluated using the caco‐2 cell line in the presence of pantoprazole, omeprazole, rabeprazole, lansoprazole and ciclosporin A (positive control). The two PPI that reduced the efflux ratio of dabigatran to the greatest and least extent, respectively, were used during the second part of the study, comprising a single‐centre, randomised, open‐label study with an incomplete Latin square design. Nine healthy volunteers received DE (150 mg) alone, DE (150 mg) with the first PPI and DE (150 mg) with the second PPI in randomised sequence. Dabigatran plasma concentration and thrombin time were measured in blood samples withdrawn at 11 time points after each treatment. Models were built using a nonlinear mixed‐effect modelling approach. Omeprazole and rabeprazole were the two PPI that reduced the efflux ratio of DE least and most, respectively. The PK model was based on an inverse Gaussian absorption process with one compartment. The relationship between dabigatran concentration and thrombin time was considered linear. Some PK profiles had dramatically low concentration values due to poor absorption. These profiles were clustered using a between subject model mixture with interoccasion variability. The concomitant administration of PPI did not significantly change dabigatran pharmacokinetics. DE is subject to high absorption variability, precluding evaluation of the effect of PPI on its pharmacokinetics.
Modelling the oceanic habitats of two pelagic species using recreational fisheries data
Authors: Brodie Stephanie , Hobday Alistair J. , Smith James A. , Everett Jason D. , Taylor Matt D. , Gray Charles A. , Suthers Iain M. 
Published: September 2015

AbstractDefining the oceanic habitats of migratory marine species is important for both single species and ecosystem‐based fisheries management, particularly when the distribution of these habitats vary temporally. This can be achieved using species distribution models that include physical environmental predictors. In the present study, species distribution models that describe the seasonal habitats of two pelagic fish (dolphinfish, Coryphaena hippurus and yellowtail kingfish, Seriola lalandi), are developed using 19 yr of presence‐only data from a recreational angler‐based catch‐and‐release fishing programme. A Poisson point process model within a generalized additive modelling framework was used to determine the species distributions off the east coast of Australia as a function of several oceanographic covariates. This modelling framework uses presence‐only data to determine the intensity of fish (fish km−2), rather than a probability of fish presence. Sea surface temperature (SST), sea level anomaly, SST frontal index and eddy kinetic energy were significant environmental predictors for both dolphinfish and kingfish distributions. Models for both species indicate a greater fish intensity off the east Australian coast during summer and autumn in response to the regional oceanography, namely shelf incursions by the East Australian Current. This study provides a framework for using presence‐only recreational fisheries data to create species distribution models that can contribute to the future dynamic spatial management of pelagic fisheries.