bluuebunny/crossref_metadata_2025_split huggingface dataset:
Economic nationalism and cosmopolitanism
Authors: Tae Lee Kyung , Lee You-Il , Lee Richard 
Published: July 2014

Purpose
– The purpose of this study is to investigate the differential influences of economic nationalism (EN) and cosmopolitanism (COS) on consumer behaviour, and how the two concepts are underpinned by different (normative versus informational) interpersonal influences.

Design/methodology/approach
– Surveys took place in two countries, South Korea (n = 257) and Taiwan (n = 258). Both are rapidly developing economies with a cosmopolitan consumer base. Two products, one representing conspicuous and one representing non-conspicuous categories, were used in each country’s survey. The data were subjected to exploratory and confirmation factor analyses and fitted using structural equation modelling.

Findings
– Contrary to past studies, EN and COS were unrelated. Economic nationalism was strong and biased towards domestic products. The results also suggest that COS may be related to bias against domestic products. EN related strongly to normative influence, whereas COS rested on informational influence. The results were similar across the countries and the product types.

Research limitations/implications
– Economic nationalism and COS may coexist as consumer dispositions and their relative salience may vary across individuals. Foreign firms should not overlook consumers’ nationalistic sentiment, just as domestic firms may capitalise on it. Both foreign and domestic firms can capitalise on consumer nationalism by highlighting benefits such as domestic employment and wealth creation.

Practical implications
– EN and COS may coexist as consumer dispositions, and their relative salience may vary across individuals. When managing their brand portfolio, foreign firms would benefit from considering consumers’ nationalistic sentiment, just as domestic firms may capitalise on it. Both foreign and domestic firms can capitalise on consumer nationalism by highlighting social benefits such as domestic employment and wealth creation.

Originality/value
– This study brings research on EN and COS from a macro/country level to a micro/individual level. It provides theoretical and empirical insights on the differential influences of EN and COS on consumer behaviour and sheds light on their psychological underpinnings.
Product-agency benefits
Authors: C. Otnes Cele , A. Ruth Julie , Marie Crosby Elizabeth 
Published: July 2014

Purpose
– The purpose of this research is to explore the product-agency benefits that emerge as consumers interact with products, and how these benefits shape consumer experiences and marketing-related outcomes.

Design/methodology/approach
– Sixty-one depth interviews were conducted, and 78 written narratives were collected from informants, which explored how products had changed consumers’ lives. The authors applied the tenets of grounded theory in the analysis of their text, creating abstract categories or tropes that reflected consistent patterns in their consumers’ experiences.

Findings
– The findings support that the conceptualization of agentic benefits should be broadened. The research identifies five salient product-agency benefits: regulation, clarification, transcendence, discovery and growth.

Research limitations/implications
– Prior conceptualizations of agency in marketing focus almost solely on control, yet the authors find that multiple product-agency benefits emerge, supporting the need for a broader understanding of product-related agency. The authors also find these benefits can be anticipated or unanticipated. It is also important to note that the benefits can be paradoxical, in that while they often yield positive outcomes, at times they can produce unintended and even negative consequences.

Practical implications
– Incorporating consumers’ (vs researchers’) benefit perceptions into theory building and preference models will enhance understanding of consumer behavior and improve predictive power of preference and choice forecasts. The five salient product-agency benefits provide mechanisms for segmentation and building meaningful relationships with consumers, can propel product development and assist in creating more effective marketing–communication strategies.

Originality/value
– The paper offers a broader, more nuanced conceptualization of agency beyond control. It identifies five types of product-agency benefits that reflect a wide spectrum of consumers’ lived experiences.
Understanding how resource deployment strategies influence trade show organizers’ performance effectiveness
Authors: Tafesse Wondwesen 
Published: July 2014

Purpose
– The purpose of this study is to examine how the deployment of market-based resources influence trade show (TS) organizers’ performance effectiveness as measured with exhibitor and visitor attendance levels. To this end, the study synthesizes several market-based resources including TS longevity, TS webpage interactivity, industry association support, exhibition duration and exhibition area, and investigates how their deployments affect TS attendance levels.

Design/methodology/approach
– A cross-sectional dataset was compiled on 79 TSs by searching a variety of online sources. Organizers’ performance effectiveness was measured using TS attendance levels. The extent to which organizers deployed market-based resources was likewise quantified using hard data. A series of regression models was estimated to isolate the effect of the market-based resources on TS attendance levels.

Findings
– The results demonstrate the existence of positive relationships between market-based resources and TS attendance levels which are characterized by diminishing returns. More specifically, the authors found that as the amount of the deployment of the market-based resources increases, their incremental contributions to TS attendance levels become smaller.

Practical implications
– The findings offer comprehensive managerial insights about how organizers can improve their attendance levels by carefully deploying market-based resources.

Originality/value
– The few available works that try to address the question of why some TSs are well attended while others are not rely on the opinions of exhibitors and visitors. This study attempts to address the same question from the organizers perspective, and, in so doing, it contributes to the spares literature on TS management from the organizers perspective.
Volunteer stereotypes, stigma, and relational identity projects
Authors: Ho Mary , O’Donohoe Stephanie 
Published: July 2014

Purpose– The purpose of this paper is to seek to enhance the understanding of non-profit marketing and consumer identities by exploring volunteering as a form of symbolic consumption. Specifically, it seeks to examine how young people – both volunteers and non-volunteers – understand and relate to volunteer stereotypes, and how they manage stigma in negotiating their social identities in relation to volunteering.Design/methodology/approach– Grounded in consumer culture theory, the study uses mixed qualitative methods, incorporating focus groups, paired and individual interviews and a projective drawing task.Findings– Five volunteering-related stereotypes were identified: the older charity shop worker, the sweet singleton, the environmental protestor, the ordinary volunteer and the non-volunteer. Participants related to positive and negative attributes of these stereotypes in different ways. This led volunteers and non-volunteers to engage in a range of impression management strategies, some of which bolstered their own identities by stigmatising other groups.Research limitations/implications– The sample was drawn from 39 individuals aged 16-24 years and living in Scotland.Practical implications– Because stereotypes are acknowledged as a major barrier to volunteering, particularly among young people, a greater understanding of how these stereotypes are understood and negotiated can assist non-profit marketers in recruiting and retaining volunteers.Originality/value– This paper draws on theories of consumer culture and stigma to explore volunteering as a form of symbolic consumption, examines volunteering stereotypes among both volunteers and non-volunteers and uses multiple qualitative methods to facilitate articulation of young people’s experiences in this area.
Risk as moderator of the trust-loyalty relationship
Authors: Paulssen Marcel , Roulet Raphael , Wilke Sina 
Published: July 2014

Purpose– The purpose of this paper is twofold: first, to investigate the role of perceived risk as a moderator of the key relational mediators of satisfaction and trust, and second, to test the influence of perceived product value and social bonding as antecedents of brand satisfaction and brand trust to understand their effectiveness under different risk conditions. Palmatieret al.(2006) call for the study of moderators of relational mediators, such as trust and satisfaction, which may determine the effectiveness of different relationship marketing strategies.Design/methodology/approach– This study investigates business-to-consumer relationships between a car brand and its customers, applying structural equation modeling.Findings– Results show that perceived risk moderates the mediating role of both brand trust and brand satisfaction on relationship outcomes. When perceived risk is low, brand satisfaction alone determines brand loyalty, whereas when perceived risk is high, brand trust exclusively determines brand loyalty. Thus, the effectiveness of social bonding tactics as a prime determinant of trust is contingent on consumers’ risk perceptions.Research limitations/implications– A limitation of the present research is its focus on one product category. Further investigations should be conducted to expand the findings’ generalizability.Practical implications– The often-recommended social bonding between boundary spanner and customers is only an effective relationship marketing strategy in situations of high perceived risk.Originality/value– This study clarifies the role of perceived risk in marketing relationships by testing alternative models.
Exploring brand associations: an innovative methodological approach
Authors: Crawford Camiciottoli Belinda , Ranfagni Silvia , Guercini Simone 
Published: July 2014

Purpose– The purpose of this exploratory study is to propose a new methodological approach to investigate brand associations. More specifically, the study aims to show how brand associations can be identified and analysed in an online community of international consumers of fashion to determine the degree of matching with company-defined brand associations.Design/methodology/approach– The methodology is two-pronged, integrating qualitative market research techniques with quantitative text mining. It was applied to determine types and perceptions of brand associations among fashion bloggers with reference to three leading Italian fashion houses. These were then compared to brand associations found in company-generated texts to measure the degree of matching.Findings– The results showed consistent brand associations across the three brands, as well as substantial matching with company-defined brand associations. In addition, the analysis revealed the presence of distinctive brand association themes that shed further light on how brand attributes were perceived by blog participants.Practical implications– The methods described can be used by managers to identify and reinforce favourable brand associations among consumers. This knowledge can then be applied towards developing and implementing effective brand strategies.Originality/value– The authors propose an interdisciplinary approach to investigate brand associations in online communities. It incorporates text mining and computer-assisted textual analysis as techniques borrowed from the field of linguistics which have thus far seen little application in marketing studies, but can nonetheless provide important insights for strategic brand management.
Public library staff’s perceived value and satisfaction of an open source library system
Authors: Albee Barbara , Chen Hsin-liang 
Published: July 2014

Purpose
– The purpose of this study is to examine public library staff attitudes towards an open-source library automation system in the state of Indiana. The researchers were interested in understanding the library staff’s perceptions of the value of the system in performing their job duties and improving library services.

Design/methodology/approach
– The researchers travelled to nine public libraries every three months to survey library staff from January to December 2010. The participants completed the surveys at the libraries and were given the option to remain anonymous. The survey consisted of six questions regarding the use of the Evergreen system for work processes and basic demographic information of the staff. There were a total of 323 survey respondents. Of the 323 respondents, 57 (17.65 per cent) used the Evergreen system in their daily work routines at the library.

Findings
– The primary benefits reported were: ability to check the availability of library materials at other Evergreen libraries via the shared catalogue, the Evergreen system provided more functionality than their previous library automation systems and the ability to reserve materials for patrons.

Research limitations/implications
– This was a convenience sample. All survey participants provided their responses voluntarily during the 12-month study period. A more comprehensive sampling procedure should be considered in the future.

Originality/value
– The study indicated the need for improvements in the Evergreen Indiana system. Those improvements were also relevant to other open-source integrated library systems.
Cost efficiency and service effectiveness for university e-libraries in Taiwan
Authors: Hsieh Ling-Feng , Chin Jiung-Bin , Wu Mu-Chen 
Published: July 2014

Purpose
– The aim of this paper is to construct a model of cost efficiency and service effectiveness for a university e-library to allocate e-resources cost and to attain quality of service enhancement and cater to the needs of readers with existing e-resources.

Design/methodology/approach
– The paper establishes an assessment model for the cost efficiency and service effectiveness of a university e-library in Taiwan. It then proceeds with an empirical study and analysis of related data collected from e-libraries of 16 universities. A discussion of the results of the study and suggestions for the adjustment of the university e-libraries follows.

Findings
– The paper combines two models of cost efficiency and service effectiveness for the first time to analyze and consider the output results created by the input cost of university e-libraries in Taiwan and their utilization by readers.

Originality/value
– The paper builds a figure for the relationship of e-library cost efficiency and service effectiveness at 16 universities in Taiwan and then divides it into four types.
Consumer behaviour toward convenience store chains in Greece
Authors: G. Zairis Antonios , Evangelos Prontzas 
Published: July 2014

Purpose– The purpose of this paper is to examine consumer behavior towards Greek convenience stores chains and to determine the criteria on which store selection is based. The paper also analyses the stores’ position in the retail sector.Design/methodology/approach– A random sample of 360 convenience store consumers was surveyed across four major cities. Data were collected through personal interviews, using a structured questionnaire. Statistical analysis was applied to further evaluate the information.Findings– Consumers choose convenience stores mainly to cover their daily needs and save time on shopping, despite their dissatisfaction with the provided services. The survey also identified the characteristics of convenience store customers and their preferences.Originality/value– The principal contribution of the present research is its focus on consumer behavior towards convenience stores in Greece.
Performance comparison of Islamic (participation) banks and commercial banks in Turkish banking sector
Authors: Erol Cengiz , F. Baklaci Hasan , Aydoğan Berna , Tunç Gökçe 
Published: July 2014

Purpose– The purpose of this paper is to attempt to compare the performance of Islamic banks against conventional banks in Turkey. This comparison is much more distinctive and significant in Turkey when compared to other countries, as Turkey stands as a model for the world in interest-free banking system.Design/methodology/approach– The comparative performance analysis was conducted by means of logistic regression method during the period of 2001-2009. The CAMELS approach is utilized to assess the managerial and financial performance of banks.Findings– The results signify that Islamic banks operating in Turkey perform better in profitability and asset management ratios compared to conventional banks but lag in sensitivity to market risk criterion. These findings might mainly be ascribed to the fact that these banks allow lower provisional losses compared to conventional banks and have some tax advantages.Research limitations/implications– Utilizing a more recent and consistent data set, the analyses could be replicated to determine if the results are subject to any sample bias.Practical implications– These finding reveal significant implications for potential entrants into Turkish banking sector particularly for foreign investors.Social implications– The findings from this study may reinforce the awareness and confidence in participating banks in Turkey.Originality/value– Turkey is particularly interesting to conduct this analysis because Turkey is a Muslim but secular country and both Islamic and conventional banks are subject to same set of banking regulations which are based on Western traditional banking system. Furthermore, to the knowledge, there is not a comprehensive study that compares the performance of conventional and Islamic banks in a Western banking system.
Consumer-small retailer relationships in Indian retail
Authors: Khare Arpita 
Published: July 2014

Purpose
– The purpose of the study was to understand influence of assortment, store facility, service and relationship on Indian consumers’ small retailer patronage behaviour. The determinant of small retailer–consumer relationships was studied.

Design/methodology/approach
– Indian consumers were contacted through retail stores intercept method and requested to participate in the survey (n = 321). The questionnaire was adapted from the research conducted by Lee et al. (2008) and modified (some items on relationship were added). ANOVA and multiple regression tests were used to analyze the data.

Findings
– The Indian consumers’ prefer small retailers due to assortment, service, store facility and relationship. The older and younger populations differ in their reasons for preferring small retail stores. The results show that service and assortment influence consumer-small retailer relationships.

Practical implications
– The small retailers’ can harness the relationship and social interaction attribute of their service package for defending their turf against organized retail. The fast-moving consumer goods companies can use the competitive strength of small retailers for increasing their distribution in the interiors of the country and understanding market demand.

Originality/value
– There is limited research in India to understand competitive advantage of small retailers over organized retailing.
Determinants of outsourcing decision for facilities management (FM) services provision
Authors: I. Ikediashi Dubem , O. Ogunlana Stephen , Boateng Prince 
Published: July 2014

Purpose– This paper aims to examine key determinants that influence the decision to outsource facilities management (FM) services. FM is said to be acquiring increasing popularity all over the globe, with several sourcing strategies springing up for FM services provision.Design/methodology/approach– Based on questionnaire survey approach, this paper uses purposive sampling to administer 84 questionnaires to selected bank executives operating in the 21 licensed commercial banks in Nigeria, soliciting their responses about what constitute key determinants of outsourcing decision in the context of FM services provision. In all, 41 responses were received, giving a response rate of 49 per cent.Findings– Supported by empirical evidence, this study established 14 factors as key determinants of outsourcing decision for FM services provision. The top three rated factors were “to improve company’s focus”, “to make cost transparent” and “to improve stakeholders’ satisfaction”, while “to restrict own investment in staff”, “to retire personnel” and “to play along with trend in privatisation” were the least rated. There was no significant difference in the rankings of the factors by respondents, while most of the highly rated factors exhibited strong correlation with other factors.Research limitations/implications– Due to limited dimension of sample size, more robust techniques such as factor analysis and structural equation modelling could not be used.Originality/value– This paper provides an enhanced understanding of outsourcing decision and basis for further research into decision support models for outsourcing in the context of FM services provision.
A service-oriented perspective of facility management
Authors: Coenen Christian , von Felten Daniel 
Published: July 2014

Purpose– The purpose of this article is to provide a service-oriented understanding of the field of facility management (FM) and describe the role that services management plays in successful FM. Even though the definitions for FM by European Committee for Standardisation include the term “service” several times, there remains a need for an established management understanding that reflects the service character of FM, while also accounting for its multidimensional management challenges.Design/methodology/approach– This goal is achieved by applying the main characteristics of services management to FM, describing the service-specific perspectives of FM, analyzing the specific quality attributes of FM as a service management discipline and introducing important services management implications for FM.Findings– The article describes in detail how FM can benefit from taking a services management perspective and gives useful implications for managers in the following key fields of action: process management, tangibility management, personnel management and relationship management.Originality/value– Services management knowledge and expertise have the potential to position FM as an even more professional business discipline.