bluuebunny/crossref_metadata_2025_split huggingface dataset:
Relaciones con los Públicos / Public Relations
Authors: ALMANSA MARTÍNEZ ANA 
Published: August 2024

El debate sobre la traducción hecha al español de las Public Relations sigue abierto, tanto en la profesión como en la academia. Existen corrientes que entienden que la traducción literal (Relaciones Públicas) no fue la más adecuada y que esta traducción ha dado pie a confusiones sobre lo que realmente es esta disciplina de la Comunicación. Para estos colectivos, es mucho más explícito y se entiende mejor el concepto si se habla de Relaciones con los Públicos.
O campos acadêmicos em Comunicação Organizacional e Relações Públicas no Brasil: caracterização, pesquisa científica e tendências /The academic fields of Organizational Communication and Public Relations in Brazil: characterization, scientific research
Authors: Krohling Kunsch Margarida M. 
Published: August 2024

Resumo Este artigo apresenta uma visão geral das Relações Públicas e da Comunicação Organizacional no Brasil e como estas áreas estão sendo configuradas como espaço acadêmico de pesquisa e de geração de novos conhecimentos, destacando aspectos da pós-graduação com ênfase na produção científica gerada. Descreve uma investigação científica sobre as teses de doutorado e dissertações de mestrado defendidas nos programas de pós-graduação do país, no período de 2000 a 2014. Trata-se de um estudo em construção, onde são explorados alguns aspectos sobre o volume, gênero, metodologia e temática desta produção. A partir dos dados obtidos são apresentadas algumas análises e reflexões sobre principais características e tendências das temas mais recorrentes que vêm vendo pesquisados pelos autores. Abstract This paper presents an overview of the Public Relations and Organizational Communication areas in Brazil. It shows how these areas are being set up as academic spaces of research in Brazil, highlighting aspects of postgraduate studies and emphasising the scientific production generated. It describes a scientific investigation on the doctoral and master's theses defended in the country's postgraduate programs from 2000 to 2014. It is a study under construction, which aims to explore some aspects related to volume, gender, methodology and thematics of this production. Based on the data obtained some analysis and reflections on the main features and trends of the recurring themes in this field are presented.
Relaciones públicas, Responsabilidad Social Corporativa y Universidad. Análisis de la RSU del Centro Universitario de la Defensa de Zaragoza/Public Relations, Corporate Social Responsibility and University. Analysis of the RSU of the Centro Universitario
Authors: Hernández Corchete Sira 
Published: August 2024

Desde el año 1998, la UNESCO viene planteando que las universidades deben asumir, dentro de la denominada “sociedad del conocimiento”, una mayor responsabilidad social como instituciones históricamente especializadas en la generación y la transmisión del saber. Además de cumplir con la legalidad vigente y las normas éticas generales, la Responsabilidad Social Universitaria (RSU), adaptación del concepto de Responsabilidad Social Corporativa (RSC) surgido en el ámbito empresarial, exige integrar en el plan de Relaciones Publicas estrategias, políticas y procedimientos que promuevan que el quehacer universitario esté cada vez más orientado a satisfacer las demandas de los públicos de interés respecto a la construcción de una sociedad más democrática, desarrollada, sostenible y solidaria. El presente trabajo, que se inserta dentro del Proyecto de Investigación “Impacto económico y social del Centro Universitario de la Defensa de Zaragoza”, tiene como objetivo reflexionar acerca de la gestión estratégica de la RSU realizada por el Centro Universitario de la Defensa de Zaragoza.
Desafios para a atividade de relações públicas no mundo contemporâneo: pesquisa de opinião com profissionais do Estado de São Paulo/ Challenges for the public relations' activity in the contemporary world: opinion survey with professionals from the state
Authors: Pereira da Silva Marcelo , Trindade Ana Carolina , De Cássia Rossi Jéssica 
Published: August 2024

A atividade de relações públicas carrega uma série de desafios no que tange ao ensino, aprendizagem e mercado. Por meio de revisão literária e pesquisa de opinião qualitativa, apresentamos alguns elementos históricos das relações públicas e as adversidades que a atividade atravessou em virtude de sua inserção autoritária no Brasil, lançando luz na falta de conexão entre o ensino ofertado pelas Instituições e as exigências do mercado. A partir deste artigo, percebemos que algumas necessidades do mercado de trabalho para as relações públicas decorrem da defasagem histórica entre o ensino e a aprendizagem e os problemas enfrentados pela falta de políticas afirmativas da profissão através dos órgãos de classe. Inferimos, assim, que tais aspectos exaltam os desafios e as oportunidades relacionados à docência das públicas, posto que em um país perpassado pela corrupção, a atividade ganha relevo na construção de um mundo mais justo por meio da verdade.
Presentación/Presentation
Authors: ALMANSA-MARTÍNEZ ANA 
Published: August 2024

Estamos ante un número muy variado en cuanto a las temáticas tratadas. Siempre con una visión global de las relaciones públicas. Precisamente, ese ha sido el nombre elegido para el número, por reflejar la generalidad y, a la vez, la especificidad, de la disciplina.Un número que ya está a la disposición de todos los lectores, investigadores, docentes y personas interesadas en las relaciones públicas. A disposición de quien lo desee de forma gratuita y en Creative Commons. Porque la revista nació para ser una plataforma en la que difundir la investigación en relaciones públicas y hoy este sigue siendo su mayor compromiso.En este sentido, la revista está de enhorabuena, ya que recientemente se ha convertido en la primera revista en su especialidad en el Ranking de revistas REDIB. De esta manera, la revista es referente en la investigación en Comunicación Organizacional y Relaciones Públicas en América Latina. Gracias a todos los autores y lectores que lo han hecho posible.¡Buena lectura de este número!
A privatização da ética no Brasil: posicionamento da Petrobrás no canal do Youtube / The ethic’s privatization in Brazil: positioning of Petrobrás in the Youtube channel
Authors: Cabral Raquel , Andrelo Roseane , Granato Mariany Schievano 
Published: August 2024

RESUMO Neste artigo investiga-se os produtos de comunicação com conteúdo relacionado à ética, nas tecnologias digitais de comunicação e informação, centralizadas no canal do Youtube da estatal petrolífera brasileira Petrobrás, após as denúncias de desvio de dinheiro público comprovadas pela Polícia Federal por meio da operação intitulada “Lava Jato”. Buscou-se analisar os tipos de conexão gerados a partir deste conteúdo: associativos ou emergentes (RECUERO, 2012). A situação problemática reside em como as empresas lidam com a questão da ética na pós-modernidade, principalmente quando existem casos de corrupção comprovada e necessitam recuperar a confiança da opinião pública. Presume-se que estas empresas têm começado um movimento de privatização da ética, lançando departamentos de conduta ética para provar integridade, principalmente, frente à opinião pública, bem como utilizando discursos enviesados, como demonstrado na análise de conteúdo em quatro vídeos disponibilizados pela Petrobrás em seu canal do Youtube. Para a fundamentação teórica, conceitos como pós-modernidade, informação pública, relações públicas, ética e capital social são abordados. Palavras chave: ética; Petrobrás; tecnologias digitais de comunicação e informação; capital social; relações públicas. ABSTRACT This article investigates the construction of content related to ethics, in digital technologies of communication and information, centralized in the Youtube channel of the Brazilian state-owned oil company Petrobrás, after the denunciations of public money diversion verified by the Federal Police through the operation titled " Car wash". We attempted to analyze the types of connections generated from this content: associative or emergent (RECUERO, 2012). The problematic situation lies in how companies deal with the issue of ethics in postmodernity, especially when there are cases of proven corruption and need to restore public confidence. It is presumed that these companies have begun a privatization movement of ethics, launching departments of ethical conduct to prove integrity, especially in the face of public opinion, as well as using biased speeches, as demonstrated in the content analysis in four videos made available by Petrobrás in your Youtube channel. For the theoretical foundation, concepts such as postmodernity, public information, public relations, ethics and social capital are approached Keywords :ethics; Petrobrás; digital technologies of information and communication; social capital; public relations.
TERAPIA CANABINOIDE: MECANISMOS DE ATUAÇÃO NO CONTROLE DA DOR OROFACIAL CRÔNICA
Authors: Alcântara Dias Gelson Nycollas , Knop Detoni Vitor , Rocha Floriano Ana Luisa , Cerqueira Costa Lúbia , Parreira Guimarães Josemar 
Published: August 2024

RESUMO: Introdução: Os efeitos alucinógenos e relaxantes da planta Cannabis sativa chamam atenção para as possibilidades de aplicação terapêutica há séculos. Atualmente, em território nacional, a planta é regulamentada para fins medicinais pela Agência Nacional de Vigilância Sanitária, viabilizando o composto como uma alternativa emergente na terapêutica de diversas condições clínicas, dentre elas, a Dor Orofacial. Metodologia: Realizou-se uma revisão de literatura no período de 2018 a 2023, nas bases de dados PUBMED/MEDLINE, Periódico CAPES, Scielo e Google acadêmico, utilizando os descritores "Cannabis", "Pharmacology" e “Facial Pain". Foram identificados 42 estudos científicos, nos quais, mediante a aplicação de critérios de inclusão e exclusão, 23 foram escolhidos para integrar a amostragem da presente pesquisa. Discussão: Assim sendo, como perspectivas emergentes, pode-se citar a contribuição de dados científicos relativos ao sistema endocanabinoide, aos matizes farmacológicos, à eficácia terapêutica, à aplicabilidade na Odontologia e ao emprego da Cannabis medicinal no contexto das dores orofaciais. Assim, observou-se a redução das Dores Orofaciais crônicas associadas às Desordens Temporomandibulares, além de redução da atividade muscular mastigatória, contribuindo para melhoria da qualidade de vida do paciente. A aplicação transdérmica vem demonstrando ser mais eficiente, além de minimizar reações adversas. Conclusão: Com base na literatura consultada, conclui-se que, embora ainda sejam necessários mais estudos nesse campo, a terapia canabinoide pode ser apontada como uma alternativa terapêutica para o tratamento das dores orofaciais e desordens temporomandibulares a ser considerada.
Rare presentation of Omental Cyst in Inguinal Hernia
Authors: Sial Dr Muhammad Shafqat , Rehman Wajeeh Ur , Hameed Soban , Asif Anum , Hashim Imran , Sarwar Muhammad 
Published: August 2024

Introduction:
Inguinal hernia is one of the most frequent surgery performed by pediatric surgeons and majority of the hernias are indirect inguinal hernia.
Mostly the sac is empty or might contain omentun , small bowel , ovaries , fallopian tubes etc. Rarely we see patients in which sac contains huge cystic lesion. We present a case report of patient who presented to us with swelling in left inguinal region and a preiminalry diagnosis of Left inguinal hernia was made later on it was found that the hernia sac contains a huge omental cyst which remained un-diagnosed till the time of surgey.
Omental cyst is one of the rarest types of intraabdominal cystic lesions in pediatric age group.
Outcome of primary fixation of traumatic acetabular fractures
Authors: Bilal Muhammad , Abbas Muhammad Adeel , Basit Muhammad Shakeel , Karamat Asifa 
Published: August 2024

Objectives; Traumatic acetabular fracture is a major injury with high association of mortality, morbidity and long recovery period. Surgical management of acetabular fracture is a technical challenge needing high level of skills and vigilance because of the complex anatomy and risk to surrounding structures. We aim to look at two surgical techniques for fixation of acetabular fracture and their outcome in this study.
Methods; Between April 2018 and March 2023, a total of 26 patients (15 males and 11 females) were treated for acetabular fracture fixation. 10 were treated with minima invasive technique Close reduction and per-cutaneous fixation because of good reduction was achieved under image guidance and 16 patients had ORIF with use of various recon plates, screws and wires.
Results; All patients were followed up for 12 months. Among all patients, the clinical outcomes were recorded as excellent in 17 patients (17/26, 65%), good in 5 (5/26, 19%), fair in 2 (2/26, 7.7%), and poor in 2 (2/26. 7.7%), according to the modified Merle d’Aubigné-Postel score. The average modified Merle d’Aubigné-Postel score was 15 ± 2.0 points (range, 10–18 points). The radio-logical healing was assessed according to the Matta score [22] and were reported excellent in 15 patients (15/26, 57.6%), good in 7 (7/26, 26.8%), fair in 1 (1/26, 3.8%),and poor in 3 (3/26, 11.5%).
Conclusion; our study shows comparable clinical outcome for acetabular fracture fixation using either ORIF or CRPF technique. Right patient choice and good knowledge of anatomy is of paramount importance.
Frequency and antimicrobial susceptibility of Klebsiella species isolated from urine cultures at a tertiary healthcare facility of Lahore
Authors: Tariq Tariq Mahmud , Shabbir Samia , Iqbal Mariam Dani , Asma Akhtar  , Dogar Sana Fatima 
Published: August 2024

Background: Klebsiella is found ubiquitously in nature and is a potential pathogen to infect different anatomic sites including urinary tract. Due to high resistance to antimicrobials it is considered as one of the most challenging pathogens.
Aim: To study the frequency and antimicrobial sensitivity of Klebsiella species isolated from urine culture.
Material and Method: The data of urine cultures results reported as Klebsiella species during 1st Jan to 31st Dec 2021 was collected through Electronic Medical Record system. Klebsiella species were recognized based on culture characteristics and biochemical tests with API-20E (bioMérieux) profile. Antibiotic susceptibility and extended spectrum beta-lactamase (ESBL) detection was performed by disc/combined disc diffusion using Kirby Bauer method.
Results: Of 2438 urine samples submitted for culture during the study period, 746 (30.6%) showed significant growth of a known uropathogen. The frequency of Klebsiella was 14.75% which was second most common uropathogen after E. coli (57.37%). Other isolates reported were Enterococcus (12.87%), Candida (8.71%), Pseudomonas (2.68%), Staphylococcus (1.48%), Proteus (1.07%) and Citrobacter species (1.07%). The isolates showed high sensitivity to imipenem (87.3%) followed by meropenem (85.5%), amikacin (84.6%) and fosfomycin (81.5%). A reduced sensitivity was observed against gentamicin (68.2%), piperacillin-tazobactam (61.8%), nitrofurantoin (58.2%) and cefotaxime (50%), but the least sensitivity was seen for ciprofloxacin (40.9%), cotrimoxazole (36.4%), cefuroxime (20%) and ampicillin (10%). Of all isolates 37 (33.6%) were ESBL producers.
Conclusion: Carbapenems, amikacin and possibly fosfomycin are the most efficient drugs for treating UTI due to Klebsiella species in our hospital setting. An on-going surveillance for ESBL producers as well as carbapenemase-producing Klebsiella pneumoniae (KPC) is needed.
Entrepreneurial Mentoring Synergy: An In-Depth Analysis of Polytechnic and Community College (PolyCC) Lecturers as Mentors to Student Start-Up Entrepreneurs
Authors: Hashim Noraini , Ab Wahid Hariyaty 
Published: August 2024

This study was conducted to investigate the role of academicians as mentors to student startup entrepreneurs in Higher Education Institutions (HEIs). Although the lecturers at Polytechnic and Community College (PolyCC) may not be real entrepreneurs themselves, they have effectively nurtured student entrepreneurs who have sustained their businesses to this day. Nevertheless, this success rate is quite modest when compared to the total number of mentors that have been appointed. Hence, the objective of this study is to comprehend the methods by which non-entrepreneurial academics effectively fulfill their responsibilities as mentors, as well as the aspects that impact their efficacy in mentoring students toward entrepreneurship. The research design employed in this study is qualitative and utilizes a semi-structured interview instrument. The instrument's validity has been confirmed by four experts, and it exhibits a Cohen's Kappa value of 1.0. The sampling method employed is purposive sampling, specifically targeting lecturers from PolyCC who have been selected as 15 finalists in the category of Best Entrepreneurship Mentor Award for the Ministry of Higher Education Entrepreneurship Award (MEA) 2021. These lecturers also serve as mentors to student startup entrepreneurs at PolyCC, and the student entrepreneurs have successfully sustained their businesses up to the present time. The data obtained from the interviews were subjected to thematic analysis using ATLAS.ti 9 to discern patterns, trends, and interrelationships among the data pieces. The research yielded a theme and competency framework model with an inter-rater reliability, as measured by Cohen's Kappa value, of 0.99. The research yielded an "Entrepreneurship Mentoring Synergy Diagram (EMSD)," a visual representation that illustrates the connection and interplay among the components of entrepreneurial mentoring. The features encompass mentors (lecturers), and mentees (students), as well as the notion of relationships and interactions with external entities (business networks) and strategic planning to foster business growth. This graphic is anticipated to be beneficial for HEI lecturers who are designated as entrepreneurial mentors. It is intended to serve as a guide for them in their endeavors to enhance the proportion of entrepreneurs among HEI students.
Analisis Kemampuan Pemecahan Masalah Sistem Persamaan Linier Tiga Variabel Berdasarkan Disposisi Matematis
Authors: Siti Fatimatus Sahro  , Wildan Hakim  
Published: August 2024

Pemecahan masalah adalah kemampuan Para siswa yang perlu mengembangkan kualitas dan keterampilan khusus. Ketika belajar matematika, siswa seringkali mengalami kesulitan dalam memecahkan masalah yang berbeda dengan apa yang guru contohkan. Penelitian ini bertujuan untuk mendeskripsikan kemampuan pemecahan masalah ditinjau dari disposisi matematis siswa pada materi System Persamaan Linier Tiga Variabel. Metode yang digunakan bersifat penelitian deskriptif, dengan sampel terdiri dari 36 siswa. Subjek penelitian ini berjumlah tiga orang yang dipilih dari kategori tinggi, sedang, dan rendah berdasarkan hasil angket disposisi matematis. Dari subyek yang terpilih diberikan soal kemampuan pemecahan masalah SPLTV. Teknik pengumpulan data yang diterapkan dalam penelitian ini mencakup angket disposisi matematis, tes, dokumentasi, dan wawancara. Hasil penelitian menunujukkan bahwa mayoritas subjek menunjukkan tingkat disposisi sedang. (2) Subjek dengan Tingkat disposisi rendah dan sedang mengalami kesulitan dalam hal mengevaluasi masalah yang diberikan, yang menghambat kemampuan mereka untuk melanjutkan langkah selanjutnya. (3) Subjek dengan tingkat disposisi tingkat tinggi hampir memenuhi semua indicator kemampuan pemecahan masalah.
Penerapan Model Pembelajaran SAVI terhadap Kemampuan Representasi Matematis Siswa Kelas VIII SMP Darudda’wah Punggur Kecil
Authors: Aprilyani Safitri , Siti Nur Asma  , Metia Novianti  
Published: August 2024

Abstrak

Penelitian ini bertujuan untuk mendeskripsikan penerapan kemampuan model pembelajaran SAVI (Somatic, Auditory, Visual, Intellectual) terhadap representasi matematis siswa -khususnya pada tema Teorema Pythagoras, menggunakan pendekatan kuantitatif. Jenis penelitian ini adalah deskripsi. Dalam jenis penelitian ini hanya ada satu kelompok yang akan diberikan treatment/ perlakuan, yaitu diajarkan dengan menggunakan model pembelajaran SAVI. Penelitian ini menyimpulkan bahwa model pembelajaran SAVI terbukti efektif dalam meningkatkan kemampuan representasi matematis siswa. Penelitian menunjukkan adanya peningkatan signifikan pada hasil belajar siswa setelah penerapan model ini. Sebelum penerapan model SAVI, skor rata-rata nilai siswa adalah 25,89. Setelah penerapan model tersebut, skor rata-rata nilai siswa meningkat menjadi 65,89. Peningkatan ini menunjukkan bahwa model SAVI mampu memperbaiki pemahaman dan keterampilan matematis siswa secara efektif. Penerapan model ini menunjukkan peningkatan signifikan pada skor rata-rata nilai siswa, dari 25,89 sebelum penerapan, menjadi 65,89 setelah penerapan. Perhitungan N-Gain score juga mengonfirmasi adanya peningkatan positif dalam kemampuan matematis siswa. Dengan demikian, model SAVI tidak hanya memperbaiki hasil akademik siswa, tetapi juga meningkatkan kualitas pembelajaran matematika secara keseluruhan, sehingga layak untuk diterapkan dalam praktik pendidikan matematika.

Kata Kunci: Model SAVI, Representasi Matematis Siswa, Pembelajaran Matematika
Uso de la tomografía axial computarizada para determinar la correcta alineación de los componentes protésicos en la artroplastía primaria de cadera
Authors: Betancourt Castillo Manuel Enrique , Villarroel Rovere Hugo Ernesto , Valle Ochoa Carlos 
Published: August 2024

Introducción: La correcta posición y alineación de los componentes protésicos de cadera son fundamentales para lograr resultados óptimos a corto y largo plazo. Entre los factores que influyen en la biomecánica se encuentran la anteversión femoral y acetabular, disminuyendo el riesgo de luxaciones. El objetivo fue determinar mediante tomografía los ángulos de anteversión femoral y acetabular de los componentes protésicos posterior a artroplastia de cadera, para evitar la luxación.
Métodos: Este es un estudio descriptivo, transversal en el Servicio de Traumatología y Ortopedia de la Clínica Alcívar en el periodo 2022 - 2023.
Resultados: Se analizaron 21 pacientes con anteversión acetabular promedio de 14° ± 8 (6 - 22), 15° hombres y 12° en mujeres; anteversión femoral promedio de 18°± 10 (8 - 28), 18° en hombres y 20° mujeres, con anteversión combinada promedio de 33° ± 14 (21 – 47), 33 para género masculino y femenino. De 5 luxaciones tempranas y 2 luxaciones tardías, 4 luxaciones posteriores (<21°) y 3 anteriores (>47°), La funcionalidad con la escala de Harris modificada, con resultados entre excelentes a buenos (80 – 95 %).
Conclusiones: La tomografía es una herramienta valiosa y confiable para determinar la correcta alineación de los componentes protésicos en la cadera en pacientes sometidos a una ATC. Las luxaciones tempranas no están en relación directa con la anteversión acetabular y femoral, se debe tener en cuenta causas multifactoriales.