bluuebunny/crossref_metadata_2025_split huggingface dataset:
“Gentlemen! This Is No Humbug”
Authors: Haridas Rajesh P. 
Published: November 2015

AbstractAbstract
The proclamation, “Gentlemen! this is no humbug,” attributed to John Collins Warren, M.D., was not identified in any contemporaneous eyewitness report of William T. G. Morton’s October 16, 1846, demonstration of ether at Massachusetts General Hospital. The earliest known documentation of the proclamation is in Nathan P. Rice’s biography of Morton, first published in 1859. Only three eyewitnesses, Washington Ayer, M.D., Robert Thompson Davis, M.D., and Isaac Francis Galloupe, M.D., reported Warren’s alleged proclamation. However, their accounts first appeared in 1896, 50 yr after Morton’s demonstration of etherization. Although Warren’s alleged proclamation appears plausible, the overall impression from eyewitness statements and publications relating to the October 16, 1846, demonstration of etherization is that it may not have been made.
The proclamation, “Gentlemen! This is no humbug,” was not identified in any contemporaneous eyewitness report of William T. G. Morton’s October 16, 1846, demonstration of ether at Massachusetts General Hospital.
A High Rate of Alternative Diagnoses in Patients Referred for Presumed Clostridium difficile Infection
Authors: Jackson Melissa , Olefson Sidney , Machan Jason T. , Kelly Colleen R. 
Published: November 2015

Goals:
We evaluated a cohort of patients referred to our center for presumed recurrent Clostridium difficile infection (CDI) to determine final diagnoses and outcomes.

Background:
As rates of CDI have increased, more patients are diagnosed with recurrent CDI and other sequelae of the infection. Distinguishing symptomatic patients with CDI from those who are colonized with an alternative etiology of diarrheal symptoms may be challenging.

Materials and Methods:
We performed a retrospective review of 117 patients referred to our center for recurrent CDI between January 2013 and June 2014. Data collected included demographics, the referring provider, previous anti-CDI treatment, and significant medical conditions. In addition, we gathered data on atypical features of CDI and investigations obtained to investigate the etiology of symptoms. Outcomes included rates of alternative diagnoses and the accuracy of CDI diagnosis by the referral source.

Results:
The mean age was 61 years, and 70% were female. About 29 patients (25%) were determined to have a non-CDI diagnosis. Most common alternative diagnoses included irritable bowel syndrome (18 patients: 62%) and inflammatory bowel disease (3 patients:10%). The age was inversely correlated with the rate of non-CDI diagnosis (P=0.016). Of the remaining 88 (75%) patients with a confirmed diagnosis of CDI, 25 (28%) received medical therapy alone and 63 (72%) underwent fecal microbiota transplantation.

Conclusions:
Among patients referred to our center for recurrent CDI, a considerable percentage did not have CDI, but rather an alternative diagnosis, most commonly irritable bowel syndrome. The rate of alternative diagnosis correlated inversely with age. Providers should consider other etiologies of diarrhea in patients presenting with features atypical of recurrent CDI.
Are you a protean talent? The influence of protean career attitude, learning-goal orientation and perceived internal and external employability
Authors: Lin Yi-chun 
Published: November 2015

Purpose– The purpose of this paper is to investigate the relationship between protean career attitude and perceived internal and external employability, along with the mediating effect of learning-goal orientation.Design/methodology/approach– Data were collected by distributing paper-based questionnaires to 527 workers in private banking sectors in Taiwan. Hierarchical regression analysis was used to examine the results of the relationships.Findings– The results supported the idea that protean career attitude is a significant antecedent of perceived internal and external employability. Protean talents with a higher degree of protean attitude toward value-driven career orientation and self-directed career management have an external employability that is greater than their internal employability. Learning-goal orientation fully mediated the effect of protean career attitude on perceived internal employability, but only partially mediated external employability.Practical implications– The findings can help human resource managers gain a better understanding of the use of an appropriate strategy to influence an employee’s perceived internal and external employability, which can increase the motivation and improve employer-employee relationships that contribute to organizational success and performance. Employees should recognize the increased importance of continuous learning with goal-setting in order to deal with changes at work.Originality/value– This paper empirically establishes the association between protean career attitude and perceived internal and external employability. The protean career concept may provide organizations with a valuable perspective in the evolution of careers. Valuable and protean talents place an emphasis on individuals’ core values, and while learning goals are meant to suit employer organizations, they may also establish opportunities that could cross-organizational boundaries.
Processing different degrees of logo change
Authors: van Grinsven Bo , Das Enny 
Published: November 2015

Purpose
– This paper aims to develop an experimental paradigm to assess effects of degrees of logo change on logo processing speed to provide rigid tests of the effects of objectified degrees of logo changes and to understand how degrees of logo change interact with consumer and market conditions.

Design/methodology/approach
– Experiment 1 (N = 120) used a 3 (degree of change: no vs small vs substantial change) unifactorial between-subjects design to develop the experimental paradigm for the effects of degrees of logo change. Experiment 2 (N = 148) examined effects of brand consciousness and exposure in a 3 (degree of change: original vs small vs substantial change) × 2 (exposure: 1 vs 3 exposures) between-subjects design with brand consciousness as a continuous moderator to extend the paradigm to a more naturalistic marketing communication setting.

Findings
– Substantial logo changes harmed processing speed of highly brand conscious consumers in particular. Furthermore, substantial logo changes decreased processing speed, which was compensated by repeated exposure to the redesigned brand logo.

Practical implications
– The findings suggest that brand consciousness creates a tunnel vision, which impairs openness to changes in brand image. Furthermore, the findings imply that brand logos can be (substantially) changed without hurting logo processing speed: only a few exposures are needed to neutralize these effects.

Originality/value
– This is the first study that provides rigid tests of objectified degrees of logo changes, extended to a more naturalistic marketing communication setting, by examining brand consciousness and exposure effects.
Should consumers request cost transparency?
Authors: Simintiras Antonis C. , Dwivedi Yogesh K , Kaushik Geetanjali , Rana Nripendra P. 
Published: November 2015

Purpose
– The purpose of this paper is to propose that consumer choice be guided by price fairness judgements to increase consumer satisfaction and subsequently enhance market efficiency. Consumers en masse lack the information to judge price fairness, thereby causing their ability to influence the economy to be overlooked.

Design/methodology/approach
– This is an argumentative and conceptual work that aims to initiate a debate on this important yet unexplored issue. The arguments presented in the paper are based on economic and technological considerations.

Findings
– The measure for enabling a consumer price fairness judgement is unit cost information – the cost incurred by a firm to produce a product and/or service. The benefits and challenges stemming from the availability of unit cost information (i.e. cost transparency) to consumers and companies are presented and the likely impact of cost transparency on addressing information asymmetries between buyers and sellers are discussed.

Originality/value
– Although a significant body of knowledge exists on issues such as price transparency and how it is driven and enabled by the growth of the Internet, there is little or no evidence of research yet on issues related to cost transparency. The authors believe this work would create a new line of research for scholarly community leading to an impact on practice.
What we know, don’t know, and should know about confusion marketing
Authors: Kasabov Edward 
Published: November 2015

Purpose– The purpose of the paper is to bring to the attention of academics the innovations which have rapidly been developed to sell goods and services across sectors using what the authors describe as “confusion marketing”.Design/methodology/approach– This is a conceptual, integrative, critical assessment of a number of marketing disciplines addressing aspects of confusion marketing. Confusion practices are evolving rapidly, with little theoretical explanation of why many of them are successful. This paper seeks to answer such questions by examining a wide range of sectors and confusion practices.Findings– Patterns are identified across sectors, companies and business practices, providing the basis for this holistic assessment of marketing research on confusion since its inception and the design of a systemic framework of confusion.Research limitations/implications– The study attempts to bring all marketing schools and traditions of confusion together and presents a synthesis of scholarly accomplishments in the area by matching them, where possible, to current practices. It advances extant literature by designing a systemic framework which has, so far, been absent in marketing and by identifying avenues for future research maturation.Practical implications– This discussion challenges assumptions regarding the ethicality, sustainability and profitability of confusion practices. Businesses practicing confusion are successful, suggesting that such practices may be economically sustainable. Contrary to expectations in marketing, confusion seems to benefit some consumers; confusion practices are not necessarily unethical or detrimental.Originality/value– Confusion is a controversial area in marketing. Although the literature on confusion has grown, extant research continues to concentrate on consumers’ perceptions of confusion and tends to assume that confusion practices are undesirable, unethical and unsustainable. This paper provides a first integrative critical analysis of marketing thinking and challenges the aforementioned literature assumptions, demonstrating that past research has not sufficiently explained the nature, consequences and success of confusion marketing.
Commentary: is cost transparency necessarily good for consumers?
Authors: Kuah Adrian T.H. , Weerakkody Vishanth 
Published: November 2015

Purpose
– The purpose of this paper is to present a critical viewpoint on the negative aspects of market, price and cost transparencies to consumers in terms of its costs.

Design/methodology/approach
– It adopts an inter-disciplinary approach from the marketing, economics and accounting literature. The paper explores market transparency in the ever-changing world and uses brand names like Starbucks and iPhone to illuminate instances where imperfect markets are supported by consumers.

Findings
– Recognizing the role that the Internet plays in promoting price transparency, it espouses how extant information can add costs and risks to the consumer’s value judgement. Finally, the paper advocates that arbitrary judgements existing in cost accounting make it difficult to compare unit cost. This could result in consumers paying extra money to benefit from cost transparency.

Practical implications
– This paper argues that three main issues may arise in providing unit cost to the consumers. First, transparency entails built-in costs, whether they are in taxes or product prices. Second, in accounting, unit cost information is currently not equitable between businesses. Finally, the paper argues that extra time and effort in making sense of unit cost information lead to questions about the viability of transparent costing.

Originality/value
– The arguments for transparency have been widely discussed, supported and promoted by many. While negative aspects are known to businesses, few consider the consumer’s perspective. By amalgamating evidence and arguments from different disciplines, this paper lends value, providing a critical perspective where transparent unit cost revelation can be more costly and less viable than what is assumed.
Rejoinder: a reply to comments on “should consumers request cost transparency?”
Authors: Simintiras Antonis C. , Dwivedi Yogesh K , Kaushik Geetanjali , Rana Nripendra P. 
Published: November 2015

Purpose
– The purpose of this paper is to provide response around three commentaries: Lowe’s view on key mechanisms through which greater transparency could influence consumer product evaluations (Lowe, 2015); Kuah and Weerakkody’s critical assessment on whether cost transparency is good for consumers (Kuah and Weerakkody, 2015); and Singh’s perspective on what is behind the price tag and why companies should embrace cost transparency (Singh, 2015).

Design/methodology/approach
– This is a response to the aforementioned commentaries, from the authors of “Should Consumers Request Cost Transparency?”.

Findings
– The authors call for empirical studies to shed light on issues, including, but not limited to, drivers and challenges/barriers of making unit cost available; appropriateness of unit cost information for different category of products; information overload caused by cost transparency; effect of availability of unit cost on the consumer decision-making; empowerment of consumers through unit cost information; impact of cost transparency on realisation of fairness, differentiation, competitive advantage and sustainability for businesses; and impact of cost transparency on market dynamics and consumer behaviour.

Originality/value
– Given its potential impact on both theory and practice, the arguments presented for and against provisioning of unit cost information to consumers is an issue worthy of further debate and empirical investigation.
The impact of motivation on customer satisfaction formation: a self-determination perspective
Authors: White Christopher 
Published: November 2015

Purpose
– The purpose of the study is to examine the way different motivational types from Self-Determination Theory (SDT) influence antecedents of customer satisfaction.

Design/methodology/approach
– The findings in this study were generated with a quantitative design using path analysis on data collected at two stages during an extended service encounter.

Findings
– Each motivation type played a unique and important role in influencing the antecedents of satisfaction, namely, positive and negative emotions and perceptions of service quality. As hypothesised, motives associated with higher levels of autonomy were consistently stronger predictors of positive emotions and service quality. The influence of motives on the antecedents did not change significantly over time, whereas significant differences were noted between all antecedents and satisfaction. The model explained 54 and 63 per cent of the variance in satisfaction in times one and two, respectively.

Originality/value
– This is the first time that motivation as conceptualised from an SDT perspective has been applied to understanding the dynamic nature of customer satisfaction. The findings offer considerable opportunities for follow-up studies and the motivation types can provide practitioners with a stable and efficient segmentation option.
Untangling the brand name from the branded entity
Authors: Round Griff , Roper Stuart 
Published: November 2015

Purpose
– The purpose of this study is to investigate the value to consumers of the brand name element for established brands, given that the focus in the literature has been on new brands. To accomplish this, conceptual development was initially undertaken to illuminate the links between the brand name element and the brand entity and to provide a theoretical framework for looking at changes in value of the brand name element to consumers over time.

Design/methodology/approach
– A conjoint analysis experimental approach was used. This involved consumers making trade-off decisions between changes in brand name and changes in price for established brands, where they were active purchasers. This approach enabled isolation of the brand name element and obtained the relative value of the brand name element for each participant.

Findings
– The mean value obtained for the importance of the brand name element for established products appeared to show substantial importance to consumers. However, further analysis identified a position where the majority of participants placed little value on the brand name element and a smaller but material group perceived its value as of overwhelming importance.

Originality/value
– This paper advances branding theory through clarification of the relationship between the brand name element and the brand entity. It provides theoretical argument and empirical data for the value of the brand name element to the consumer differing between established and new brands.
Optimizing health promotion among ethnocultural minority older adults (EMOA)
Authors: Khan Mushira Mohsin , Kobayashi Karen 
Published: November 2015

Purpose– The purpose of this paper is to identify the salient barriers in the uptake and effective utilization of health promotion interventions among ethnocultural minority older adults (EMOA).Design/methodology/approach– The paper opted for a literature review of 25 sources (peer-reviewed articles as well as documents from the grey literature). The search was primarily conducted in a database developed during a scoping review on the health and health care access and utilization of EMOA. Emphasis was placed on older ethnocultural minorities in Canada; however examples from the UK (which has a comparable health care system) and the USA and Australia (which have large, ethnically diverse populations) were also selected. The Candidacy framework was used as an analytical lens in the review.Findings– Findings indicate that health promotion needs to be understood as comprehensive care, involving not only the provision of health care services, but also knowledge dissemination and the facilitation of access to these services. Limited health literacy, low levels of self-efficacy and autonomy, and diverse life course experiences, particularly in the case of immigrant older adults, give rise to issues around the identification of need and system navigation. Cultural beliefs on health and illness, particularly around diet and exercise, and a lack of trust in formal systems of health care, are barriers to the uptake of interventions. Similarly, service permeability is low when cultural competency is lacking.Practical implications– The recommendations include the need for collaborative engagement with stakeholders, including family, peers, community partners and health practitioners, and the development of concise, culturally, and linguistically appropriate tools of health promotion that are targeted toward the intersecting needs of individuals in this diverse population of older adults.Originality/value– Given the increasingly diverse nature of the older adult population in Canada over the past four decades, this paper makes an important contribution toward understanding the social, cultural, structural, biographical, and geographical factors that may optimize the effective dissemination and uptake of health promotion interventions among EMOA.
Good governance, institutions and performance of public private partnerships
Authors: Sabry Mohamed Ismail 
Published: November 2015

Purpose
– The purpose of this paper is to explore theoretically and empirically which institutional factors (including good governance ones) help public-private partnerships (PPP) in providing better infrastructural services, which would then in their turn lead to attracting more private investment for the whole economy.

Design/methodology/approach
– On the theoretical level, while a focus is put on discussing the institutions that should be responsible for PPP success, reconciliation is being attempted between institutional economics from one side and the new public management and networks management perspectives from the other. Empirically, OLS multivariate panel regressions test the suggestions of the theoretical discussion with emphasis on interaction terms between PPP and the studied institutions.

Findings
– Evidence is found that good governance institutions, and specifically good regulatory quality, bureaucratic efficiency and independence, help PPP in performing well as evident from their positive effect on investment growth.

Research limitations/implications
– The limitations of this paper are mainly empirical. Further results with great policy implications could have been obtained if better proxies were developed for a number of variables. Certainly this is the case for the proxies used for cronyism and public-private dialogues (PPD).

Practical implications
– Tackling bureaucratic efficiency and independence and higher regulatory quality should be a top priority if the great positive externalities resulting from PPP in infrastructure are to be realized.

Originality/value
– The novelty of this research is attributed to constructing a proxy for PPP, as well as testing empirically the effect of the interactions of PPP with other institutional variables on the performance of infrastructural services (as evident from attracting more investment). The synthesis between the literature on PPP, new public management, networks, good governance, and institutional economics is another aspect of this work. The obtained results suggest important policy recommendations, and, the author hopes to, add to the literature on PPP.
Learning to co-produce? The perspective of public service professionals
Authors: Tuurnas Sanna 
Published: November 2015

Purpose
– The purpose of this paper is to report on how public service professionals cope with co-production as a way to produce and develop public services.

Design/methodology/approach
– The paper draws on the literature of co-production and collaborative public service innovation. The research approach was an explorative case study, presenting a pilot neighbourhood co-production project.

Findings
– Conflicting approaches to co-production with various implications are used simultaneously, causing uncertainly among the professional co-producers. When moving from rhetoric to practice there seems to be a lack of tools and methods for applying and utilising the possibilities of co-production. The processes of co-production and their implications should be thoroughly understood and managed throughout public service organisations, from politicians to frontline workers.

Practical implications
– The paper demonstrates that co-production calls for renewed organisational structures and managerial tools, especially concerning the evaluation of co-production. Focal managerial, organisational, cultural and processual notions for supporting professional co-production are provided.

Originality/value
– This paper makes an important contribution to the discussion of co-production, examining an important, yet understudied, perspective on public service professionals as co-producers.