bluuebunny/crossref_metadata_2025_split huggingface dataset:
Pengaruh Bauran Pemasaran 7P terhadap Keputusan Pembelian Konsumen Produk Tumbler Bambu PT Bintang Mitra Kencana
Authors: Suhartini Ii , Fizi Fauziya  
Published: August 2024

Penelitian ini bertujuan untuk mengetahui pengaruh strategi pemasaran bauran pemasaran 7P terhadap Keputusan pembelian produk tumbler (studi kasus pada konsumen produk PT Bintang Mitra Kencana). Jenis penelitian yang digunakan adalah penelitian kuantitatif dengan teknik pengumpulan data menggunakan kuisioner skala likert dan sampel sebanyak 85 responden konsumen produk PT Bintang Mitra Kencana, teknik pengambilan sampel dengan menngunakan rumus slovin. Teknik pengujian data yang digunakan dalam penelitian ini meliputu uji validitas, uji reliabilitas, uji asumsi klasik, analisis regeresi linier berganda, koefisien determinasi, uji t serta uji f. Berdasarkan analisis data hasil penelitian menunjukkan bahwa indikator-indikator pada penelitian ini bersifat valid dan reliabel. Pada uji asumsi klasik data berdistribusi normal dan tidak terjadi heterokedasitas dan multikolinearitas. Pada uji hipotesis Product dengan nilai t hitung sebesar 0,614 dan People dengan nilai t hitung sebesar 0,698 dengan hasil kedua variabel tersebut memiliki pengaruh dan signifikan terhadap Keputusan pembelian. Kemujian pada uji hipotesis Price dengan nilai t hitung sebesar 0,147, Promotion dengan nilai t hitung sebesar 0,147, Place dengan t hitung sebesar 0,146, Proces dengan nilai t hitung sebesar 0,029, Physical Evidence dengan nilai t hitung sebesar 0,083 dengan hasil ke lima variabel tersebut tidak memiliki pengaruh yang signifikan terhadap keputusan pembelian.
Keywords: Bauran Pemasaran, Produk (Product), Harga (Price), Promosi (Promotion), Lokasi (Place), Orang (People), Proses (Process), Bukti Fisik (Physical Evidence), Keputusan pembelian.
Analisis Pemberian Upah Dan Insentif Karyawan Pada Cv. Alfi Jaya Chemical Cabang Bandung
Authors: Laura Sagita Derina , Resya Dwi Marselina  
Published: August 2024

Penelitian ini dilakukan di perusahaan CV. Alfi Jaya Chemical cabang Bandung, Penelitian ini bertujuan untuk mengetahui dan menganalisis Pemberian Upah dan Insentif Karyawan. Rancangan penelitian ini adalah penelitaian kualitatif dan teknik pengumpulan data pada penelitian adalah observasi partisipatif. Pada penelitian ini data yang didapat berdasarkan hasil observasi dan wawancara secara langsung
Hasil penelitian menunjukkan 1). Penentuan pemberian besaran gaji pada CV. Alfi Jaya Chemical cabang Bandung, berdasarkan jabatan karyawanan, tingkat pendidikan karyawan, lama bekerja, dan pengalaman kerja. 2). Pemberian insentif karyawan yang berbeda-beda setiap jabatannya. Setiap karyawan harus mampu mencapai target yang telah ditentukan dengan perhitungan yang berbeda beda.3). Peran gaji dan insentif mampu membuat semangat karyawan meningkat sehingga kinerjanya pun menjadi lebih bagus
Business resilience strategies for informal traders in the post-COVID-19 pandemic era in Gweru, Zimbabwe
Authors: Mabhanda Wilson 
Published: August 2024

Purpose: The informal trading business is a springboard for employment and poverty reduction, even during disruptions, such as those brought about by the COVID-19 pandemic. Accordingly, this study examines the business resilience strategies adopted by informal traders to improve their livelihoods in the post-COVID-19 pandemic era in Gweru, Zimbabwe.
Research methodology: An exploratory research design underpinned this study’s data collection and thematic analysis approaches. Thirteen purposively sampled participants participated in face-to-face in-depth interviews.
Findings: Participants identified social networking, consignment sale agreements, business analysis, and financial capital boost as some of the business resilience strategies used by both male and female traders to improve their livelihoods in the post-COVID-19 pandemic period.
Limitations: The study used a qualitative approach, whose findings could not unravel all resilience strategies adopted in the post-COVID-19 era in the whole country, as a study using a quantitative methodology could have. Accordingly, the study’s results are limited as they cannot be generalized to other cities.
Contribution: This study incorporates informal traders’ business resilience strategies adopted in the post-COVID-19 pandemic era to sustain livelihoods and fight poverty and hunger. These strategies have not yet been used to explain the sustainability of livelihoods in post-pandemic disruptions.
Novelty: Despite the COVID-19 pandemic’s disruptions, the resilience strategies adopted by informal traders enabled them to sustain their livelihoods and mitigate poverty and hunger. Consequently, the applicability of the sustainable livelihood approach has broadened in emerging economies.
The effect of Interpersonal Communication, Facilities and Application-Based Registration on patient satisfaction with service quality as an intervening variable in the outpatient row RSUD Raja Ahmad Tabib Riau Island Province
Authors: Herlina Fetty , Rumengan Angelina E. , Indrawan Mohamad Gita 
Published: August 2024

Purpose: The purpose of this study was to analyze the effect of interpersonal communication, facilities, and ease of application-based registration on patient satisfaction with service quality as an intervening variable in the Outpatient Hospital Raja Ahmad Tabib Riau Islands Province.
Research methodology: The research design used in this study was quantitative research with an associative type of research in the form of a causal relationship. The population in this study were outpatients who registered using the application totaling 5,818 people. The sample size was determined using the Slovin formula to obtain a sample size of 374 people. The data collection technique in this study was a Likert scale questionnaire, with instruments in the form of questionnaire sheets and Google Forms. The data analysis technique used in this study used the partial least squares (PLS) approach assisted by SmartPLS.
Results: The results showed that direct interpersonal communication, facilities, and ease of application-based registration had a significant effect on patient satisfaction in the outpatient department of Raja Ahmad Tabib Hospital, Riau Island Province.
Contribution: Direct interpersonal communication, facilities, and ease of application-based registration also have a significant effect on service quality in the outpatient department of Raja Ahmad Tabib Hospital, Riau Islands Province. In addition, service quality can significantly intervene between direct interpersonal communication, facilities, and ease of application-based registration on patient satisfaction in the outpatient department of Raja Ahmad Tabib Hospital, Riau Islands Province.
Sustainable tourism development in Bangladesh: Challenges and opportunities to promote the Sundarbans
Authors: Uchinlayen Uchinlayen , Sarker Bipul Kumar , Saha Sanjoy Kumar 
Published: August 2024

Purpose: The main objective of this study is to determine what needs to be managed and what obstacles make this World Heritage Site more attractive to tourists through sustainable development.
Research Methodology: The study was mainly quantitative in nature. To acquire primary data, the upazilas of Koira and Dumuria in the Khulna district, as well as Shyamnagar, Debhata, and Tala in the Satkhira district, were conveniently sampled because a sizable portion of Sundarbans are located there. A total of 365 individuals from five preselected locations completed a standardized questionnaire to provide information, and respondents were selected using a simple random sampling procedure. Statistics, such as frequency and percentage, and the logistic regression (LR) model were used to examine the data.
Results: Among the independent variables included in the NES framework, only eight variables—advantages of natural diversity, natural complications, compatibility, multi-culture opportunity, diversity of life, job opportunity, GDP contribution, and income opportunity—significantly influenced the sustainable development of tourism in the Sundarbans area.
Limitations: This research is based on the selected sample about the sustainability, protection, and promotion of Sundarbans, but most of the respondents had limited ideas about these key issues.
Contributions: If a sustainable communication system and a standard resort or hotel-motel are built, domestic and foreign tourists will be interested. Additionally, specific policies and adequate security arrangements should be implemented. Above all, the concerned ministries of the government should come forward to create awareness among the people living in the Sundarban area to protect the natural diversity of the region.
Does sustainability matter at tourism sites? Impact of motivation and employee-ambidexterity on employee-innovative-behaviour
Authors: Danlami Bitrus Zinga , Gajere Monica Clarkson 
Published: August 2024

Purpose: The sustainability of tourism sites in plateau states has been a significant concern. This study aims to analyze the impact of motivation (intrinsic and extrinsic) and employee ambidexterity on innovative employee behavior on the sustainability of tourism sites in Nigeria.
Research Methodology: A quantitative approach was adopted and a questionnaire-based survey was conducted among employees of five government tourism sites in Plateau State, Nigeria. A total of 163 responses were received and multiple regression analyses were conducted using Smart-PLS version 3.2.7.
Results: The results revealed that (a) intrinsic motivation significantly impacts innovative employee behavior, (b) extrinsic motivation significantly impacts innovative employee behavior, (c) intrinsic motivation significantly impacts employee ambidexterity, (d) extrinsic motivation significantly impacts employee ambidexterity, (e) employee ambidexterity significantly impacts employee innovative behavior, (f) employee ambidexterity mediates the relationship between intrinsic motivation and employee innovative behavior, and (g) employee ambidexterity mediates the relationship between extrinsic motivation and innovative employee behavior.
Limitations: This research was conducted on five renowned government tourism sites in the Plateau State; private tourism sites/recreation facilities could be included.
Contributions: This study recommends that managers of tourist sites should incorporate intrinsic and extrinsic motivational practices to stimulate positive employee work outcomes that will, in turn, enhance the sustainability of tourist site resources and offer a welcoming, memorable, and friendly experience to tourists.
Enhancing entrepreneurial intention in secondary school
Authors: Kakava Eunah , Eta Marima , Shepherd Murebwa 
Published: August 2024

Purpose: The literature reveals that emerging markets experience high unemployment rates. However, tertiary institutions continue to chant out a large number of graduates, increasing the rate of unemployment. Regardless of the tertiary institutions introducing entrepreneurship education, graduates continue to seek employment instead of creating it. This study analyses the introduction of entrepreneurship education in secondary schools to create entrepreneurship intentions in students.
Research Methodology: The researcher adopted an interpretative paradigm that advocates a qualitative approach. The study face-to-face interviewed 17 head teachers from secondary schools in the Mashonaland West Province. This study thematically deduces entrepreneurship teaching methods, entrepreneurship content, and entrepreneurship assessment methods as sub-concepts that, if implemented, lead to entrepreneurship intention.
Results: The researcher established that entrepreneurship education leads to entrepreneurship intentions if introduced in secondary schools. However, it requires commitment from policy designers and implementers to achieve the intended goals. This study recommends the adoption of entrepreneurship education based on a funding model supported by stakeholders, including financial institutions and the government.
Limitations: The study had a methodological limitation in that the sample size was small (17 head teachers).
Contributions: This study contributes to educational policy changes through the introduction of entrepreneurship education and its curriculum.
Novelty: This study analyzed the implementation of entrepreneurship education in secondary schools as a vehicle to solve the unemployment challenge.
Toward a greener future: Exploring sustainable practices in travel and tourism in Bali
Authors: Apriani Ari , Kamsariaty Kamsariaty , Nia Sarinastiti  , Hilda Yuliastuti  , Sukmayadi Sukmayadi 
Published: August 2024

Purpose: This study examines sustainable practices in travel and tourism, particularly Balinese tourism. It reviews the literature to understand the current sustainability efforts and suggests ways to enhance environmental, social, and economic sustainability. The aim is to offer ideas for a greener future in travel and tourism that is applicable beyond Bali.
Research Methodology: This study employs a quantitative approach, focusing on structural equation modelling, to investigate sustainable tourism practices in Bali. A quantitative approach was selected for its ability to offer a comprehensive understanding of sustainable practices, challenges, and opportunities in Balinese tourism.
Results: The findings suggest that while progress has been made in implementing sustainable practices, challenges remain to be overcome, such as balancing economic growth with environmental protection and ensuring that benefits are equally distributed among local communities.
Limitations: The main limitation of this study is its reliance on quantitative analysis, which might limit the depth of analysis and the ability to collect firsthand insights from Balinese tourism stakeholders. Focusing solely on Balinese tourism could restrict the relevance of these findings to other locations.
Contribution: This research can improve environmental, social, and economic sustainability. It aims to benefit policymakers, industry practitioners, and academics interested in promoting sustainability of travel and tourism in Bali and beyond.
Novelty: This study is unique in its exploration of sustainable travel and tourism practices. Although sustainability in tourism is gaining attention, this study stands out for its detailed examination of environmental conservation, social responsibility, and economic viability.
Factors’ influence of E-WOM on travel intentions of tourists: A study on tourist places located in Bangladesh
Authors: Akhi Mst Tasrin Jahan , Sarker Dr. Mohammad Amzad Hossain , Fakir Md Kawshar Jahan 
Published: August 2024

Purpose: This study aimed to determine the effects of electronic word-of-mouth (e-WOM) on tourists’ travel intentions.
Research Methodology: The researchers collected 302 data points using a five-point Likert-scale questionnaire. For this study, a descriptive research technique or methodology was used based on quantitative data. The sampling method was a non-probabilistic convenience sampling method. The SPSS 26.0 version was used for descriptive statistics analysis, reliability testing, and regression analysis.
Results: Four independent variables out of five (positive online reviews, negative online reviews, source credibility, and e-WOM quality) had a favorable impact on travelers' plans to travel. Only one variable (e-WOM quality) had no favorable results.
Limitations: The study's use of a non-probability convenience sampling strategy was constrained to a certain limited geographic area. There were also issues related to time and money in this investigation.
Contribution: This research will help travel organizations understand and acknowledge e-WOM and its significance, as well as develop strategies to manage its effects. In addition, it will help tourists select their tour destinations.
Novelty: This study addresses the impact of e-WOM on tourist decision making and explains the complex factors that affect tourists’ decisions to visit a tourist place.
Entrepreneurial passion on the success of SME’s in Plateau State, Nigeria: The role of entrepreneurial skills
Authors: Kusa Nanfa Danjuma , Danladi Nson Yilkes 
Published: August 2024

Purpose: The purpose of the study was to examine the extent to which entrepreneurial skills mediate the influences of entrepreneurial passion on the entrepreneurial success of SMEs in Plateau State, Nigeria.
Research Methodology: The researchers self-administered 337 questionnaires to SME owners in the Jos North and South LGA of Plateau State, Nigeria, and obtained a response rate of 91.1%. Quantitative data were analyzed using PLS-SEM version 3.0.
Results: Results showed that Entrepreneurial skills partially and fully mediated the influence of entrepreneurial passion on entrepreneurial success.
Limitations: The study was limited to SME owners in the Jos North and South LGA of Plateau State, Nigeria.
Contribution: This study contributes to the body of knowledge in entrepreneurship literature. It helps policymakers formulate holistic policies that will encourage entrepreneurship and skill acquisition, as well as enhance the socio-economic well-being of people via entrepreneurship. It also helps entrepreneurs, business owners, managers, and aspiring entrepreneurs learn and obtain the necessary skills, knowledge, and abilities to succeed.
Pengaruh Kualitas Produk dan Promosi terhadap Minat Beli Perumahan Kenten Resort Palembang
Authors: Mutiara Fatiah , Megawati Megawati 
Published: August 2024

Determinants of Buying Interest Factors are Product Quality, Brand, Price, and Promotion. This study aims to test whether product quality, brand, price, and promotion have a mutual effect on buying interest in Kenten Resort Palembang housing. Using causal quantitative methods and with a sample of 144 respondents. The data analysis method used no-probability sampling, as well as multiple regression with the SPSS ver- sion 26 statistical test tool. Based on the results of the study, it was shown that the vari- ables of Product Quality, Brand, Price, and Promotion had a significant and positive ef- fect on Buying Interest for Kenten Resort Palembang Housing
KIDS PLAYGROUND PALEMBANG (Studi Kelayakan Pendirian Usaha Jasa Penitipan Anak Dengan Konsep Arena Bermain Playground Di Kota Palembang )
Authors: Dewi Selviana Syarifah , Kasih Yulizar 
Published: August 2024

Kids Playground Palembang adalah suatu tempat usaha yang bergerak di bidang tempat Penitipan Anak atau dapat juga disebut sebagai Day Care. Day care atau tempat penitipan merupakan salah satu opsi untuk membantu orang tua dalam mengawasi dan memberikan perkembangan yang baik sehingga terarah untuk anak-anaknya. Kids Playground Palembang menawarkan 3 paket yang terdiri dari Classic untuk anak berusia 6 bulan s/d 1,5 tahun, paket Silver untuk anak berusia 1.5 s/d 3 tahun, dan paket Gold untuk anak berusia 3 s/d 5 tahun. Modal yang dibutuhkan untuk membangun usaha Kids Playground Palembang sebesar Rp 462.370.000. Pengembalian investasi yang dikeluarkan Kids Playground Palembang adalah selama 1 tahun 5 Bulan 24 hari. Nilai Net Present Value (NPV) dari Kids Playground Palembang mempunyai nilai sebesar Rp 524.590.373. Perhitungan Profitabilities Index (PI) dari Kids Playground Palembang didapatkan sebesar 2.13. Perhitungan Internal Rate of Return (IRR) dari Kids Playground Palembang adalah sebesar 36,33%. Accounting Rate of Return (ARR) dari pengembangan usahs Kids Playground Palembang adalah sebesar 164%.
PENGARUH HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN BRASSERIE BAKERY
Authors: Pratama M. Rizqy , Lestari Retno Budi 
Published: August 2024

Tujuan dari penelitian adalah untuk meneliti pengaruh dari harga dan lokasi terhadap keputusan pembelian Brasserie Bakery pada cabang MP Mangkunegara Palembang secara parsial dan simultan. Teknik yang di gunakan dalam pengumpulan data adalah dengan melakukan penyebaran kuesioner dengan skala likert dengan jumlah 300 responden. Jenis penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data mengunakan non probability sampling dengan menggunakan metode purposive sampling. Pengelolaan data mengunakan software SPSS 26. Hasil penelitian menunjukkan bahwa secara parsial, variabel Harga ( X1 ) dan Lokasi ( X2 ) memiliki pengaruh positif dan signifikan terhadap Keputusan Pembelian. Secara parsial variabel Harga ( X1 ) dan Lokasi ( X2 ) secara bersama-sama memiliki pengaruh positif dan signifikan terhadap keputusan pembelian
PERANAN PIMPINAN PONDOK PESANTREN AR – RAUDHAH DALAM MENGHADAPI TANTANGAN PROFESI GURU PADA ERA DIGITAL 4.0
Authors: Febriana Lety , Imam Ahmad Amin  , Muhammad Dicky Khoirullah  
Published: August 2024

Penelitian ini bertujuan untuk mendeskripsikan tantangan guru Pendidikan Agama Islam dalam menghadapi perubahan era globalisasi industri teknologi 4.0 di Pondok Pesantren Ar-Raudhah. Metode penelitian yang digunakan adalah kualitatif deskriptif dan mengacu pada studi kasus. Pengumpulan data dilakukan dengan observasi, wawancara dan dokumentasi. Untuk keabsahan data menggunakan ketekunan pengamatan, Trianggulasi teknik dan sumber. Hasil dari penelitian menunjukkan bahwa tantangan yang dihapi guru PAI dalam perubahan era globalisasi industri teknologi 4.0 di Pondok Pesantrern Ar-Raudhah, terdapat beberapa tantangan yaitu salah satunya guru harus dituntut untuk melek digital dimana guru harus meningkatkan pemahaman dan pengetahuannya dalam teknologi agar bisa mengimplementasikan pengetahuan tersebut dalam proses mengajar, tantangan yang lain yang dihadapi guru PAI ialah guru harus mampu berinovasi dalam metode mengajarnya sesuai dengan perkembangan yang ada. Selain dari guru tantang lainnya datang dari murid, dimana terkikisnya moral siswa akibat adanya perubahan globalisasi teknologi tersebut, dan terkikis pula aksi sosial murid terhadap lingkungannya, tidak hanya pada antar murid namun juga muncul sikap cuek pada tanggung jawabnya sebagai pelajar.

Kata Kunci : Pondok Pesantren, Profesi guru, Era Digital 4.0.
ANALISIS INTERAKSI SOSIAL ANTARA SISWA MUSLIM DAN NON MUSLIM TERHADAP SIKAP TOLERANSI DI SDN 79 KOTA BENGKULU
Authors: Syubli  , Selvan Prayoga Saragih  
Published: August 2024

Manusia adalah mahluk sosial yang selalu ingin berinteraksi dan bekerja sama. Interaksi sosial ini dipicu oleh fitrah manusisa yang tak terbantahkan, bukan hanya oleh dorongan kebutuhan ekonomi, biologis, dan emosional. Al-Qur’an menyatakan bahwa manusia diciptakan berbangsa-bangsa dan bersuku-suku saling mengenal (Q.S. Al-Hujurat: 13). Interaksi sosial mencakup komunikasi dan kontak sosial yang mempengaruhi ide, prilaku, dan perasaan seseorang. Di lingkungan sekolah, interaksi sosial siswa Muslim dan non-Muslim sering terjadi dan penting untuk dibahas, terutama di sekolah dengan populasi siswa yang heterogen seperti SDN 79 Kota Bengkulu. Penelitian ini bertujuan untuk memahami bagaimana interaksi sosial antara siswa dengan agama yang berbeda dapat mempengaruhi sikap toleransi mereka. Hasil penelitian menunjukkan bahwa siswa non-Muslim, meskipun menjadi minoritas, berupaya menjalin interaksi dengan siswa Muslim untuk menciptakan kesatuan. Sikap toleransi sangat diperlukan dalam keberagaman ini, dan pendidikan agama berperan penting dalam mengajarkan nilai-nilai tersebut. Peran guru, terutama guru agama, sangat penting dalam membimbing siswa untuk menghargai perbedaan dan hidup rukun. SDN 79 Kota Bengkulu, dengan jumlah siswa yang besar dan beragam, mengadakan berbagai kegiatan keagamaan untuk semua agama yang ada di sekolah tersebut. Observasi menunjukkan bahwa meskipun ada beberapa insiden perundungan, upaya untuk meningkatkan toleransi dan interaksi sosial positif terus dilakukan. Penelitian ini bertujuan untuk menilai dampak interaksi sosial antara siswa Muslim dan non-Muslim terhadap sikap toleransi dalam beragama.

Kata Kunci : Interaksi sosial, Muslim, Sikap Toleransi, NonMuslim