bluuebunny/crossref_metadata_2025_split huggingface dataset:
Advertising and neuroscience. Aspects of the consumers’ behaviour
Authors: Gîrniceanu Doriana 
Published: July 2024

Abstract
Living in a capitalist society we are witnessing an alarming growth of both consumerism and materialism. Nowadays, this phenomenon has become a lifestyle itself. Thus, this study aims to demonstrate how consumers’ perception of luxury and premium brands can be easily influenced by various factors such as entourage, social media or the desire to be at the top of the social hierarchy. Currently, neuroscience and consumer psychosociology play an essential role in creating impactful advertising campaigns as it becomes increasingly difficult for a brand to remain market-leading.
Reflections on Journalism Education for the Environment, Sustainable Development and Conservation. Approaches and Narratives of the Romanian Media about Brown Bears
Authors: Sălcudean Minodora 
Published: July 2024

Abstract
Caused by the lack of ecological education and the precariousness of knowledge and documentation from scientific sources, in the field of environment and conservation, but also given the context of intensely publicized episodes of the human-bear conflict, a significant part of the Romanian media covers such topics in a sensational-ist and unilateral manner, amplifying the idea of imminent danger and implicitly inducing emotions and feelings of fear, panic and hostility in relation to the brown bear (Ursus arctos), a wild species protected by law in Romania and in Europe. At another level of professionalism, the Romanian media outlets that practice quality journalism, cover the events in which brown bears are involved from a more equidistant view, with more responsibility, using data, reports, scientific studies and / or experts in the field of Environmental Science and Conservation. Unfortunately, the category of reactive, sensationalist, superficial approaches, with emphasis on the emotional side, clearly exceeds quantitatively the category of professional, factual, balanced approaches, which provide context and perspectives of specialists, constructively problematizing the situation of brown bears.
Saudek’s Mirrors
Authors: Stănese Radu 
Published: July 2024

Abstract
Jan Saudek’s photographic work is crossed by a series of leitmotifs identified and dissected by the scalpel of the critics, although the most recurring of them seems to have been neglected: mirroring, in the form of reflection and juxtaposition. This stylistic effect has consequences which often exceed his creation, being visible even in the photographs of his disciple Sára Saudková. Affected by the atrocities of the war, unrecognized as an artist by the Czechoslovak communist regime and deprived of the understanding of his ex-wives and children, he remains true to his visions, fighting the kitsch that always haunted him. Paradoxically, in the self-critical sincerity of the octogenarian Jan Saudek, the recognition of his artistic value is obviously mirrored.
“From Name to Brand – The Role of Social Connector of the Company Name”
Authors: Dumitraşcu Florina 
Published: July 2024

Abstract
The hereby article dwells upon the relevance of a company's name, from the perspective of business creators whose opinion is mostly relevant on a name's role and influence over the social engagement. In the last half of a century the process of transition from a personal view towards a professionally assisted and specialized approach has been constantly accelerated, under the relentless pressure of competition, technology and information release. Simultaneously, the absorption of the essential meaning of the name from the domain of linguistic and semantic research into the area of marketing and social studies, has thrusted the name in the category of commercial branding, with a very specific role in building a company's identity. The management of this new capital of image has become a priority in the relationship between commercial entities, consumers and business partners, gaining a vital role in the process of generating revenue and success. The quality research was carried out on a number of 21 Romanian entrepreneurs (10 women and 11 men), owning business within various industry branches, and having a continuous working experience between 5 and 25 years. The undergone interviews aimed at establishing the connections between these people's choices for names and the subsequent impact, at management, financial, and social level.
“The Role of Creativity in Organising Public Relations Events”
Authors: Hăprean Diana Ioana 
Published: July 2024

Abstract
This study analyses creativity from a psychometric viewpoint while connecting it to both its importance in organising public relations events and to the ways in which it can be applied to every aspect of an event. Using a focus group discussion between people with relevant knowledge and experience in public relations event planning, we evaluated the way in which public relations specialists make use of creativity throughout the entire planning process of an event and we demonstrated its role and impact on the success of the event.
The Use of Japanese Calligraphy when Promoting Japanese Traditional Products
Authors: Tudorică Ioana-Ciliana 
Published: July 2024

Abstract
The article depicts the use of Japanese calligraphy (shodō) as a way to artistically create the logos of Japanese or Japanese-inspired products and restaurants in the food industry. Japanese calligraphy is a complex art that developed gradually, together with the writing system in Japan and, as a result, it manages to encompass both traditional elements that have remained unchanged over the course of years, as well as modern elements that reflect the calligrapher’s unique view. For this reason, shodō has been used in creating Japanese and Japanese-themed products, as means to portray tradition and authenticity within a brand. This practice is still used in the present, with more and more businesses opting for a calligraphic logo, not only in Japan, but also outside the country. This article analyses the use of shodō as means to promote and create a brand’s image, as well as the unique benefits of calligraphy. In order to better understand this phenomenon, the article ultimately assesses the logo of a Japanese restaurant situated in Romania that uses as logomark a calligraphic work created by the Romanian calligrapher Rodica Frențiu.
Communicating Care: How the Filipino Value of Pakikipagkapwa determines the Emotional Geographies of Filipino Women Migrants’ Journey
Authors: Santos Mari-An C. 
Published: July 2024

Abstract
This paper draws from a study wherein ageing Filipino women living in Valencia, Spain participated in March 2019. By this time, the women cited had already gained Spanish citizenship and retired after working for at least 25 years in Spain.
Their emotional narratives traced the separation from their families, when they left the Philippines to pursue more gainful employment as domestic workers for affluent families in Spain in the period between the mid-1970s to early 1980s. One of them was eventually reunited with her son, the other, built a family life in her adoptive country. They now call Spain “home”.
The Pelvic Golden Ratio in the Nude Portraits of Roman Emperors
Authors: Stănese Radu 
Published: July 2024

Abstract
In contrast to the bodily shame that Romans inherited from the Etruscans, the emperors displayed naked in sculptures to enshrine their divine status. What factors determined that, for four centuries, this paradigm prevailed in the life of ancient Rome despite the transgression of morals? The theomorphic nude fulfilled functions of a divine „costume” which the emperor wore before his people to win their trust and loyalty. The supreme nude portrait was clothed in conventional meanings, which belong to a visual language specific to the Greco-Roman world.
Anthropometric measurements confirm the conjunction of two complementary visual concerns: that of the Romans for facial identity and that of the Greeks for bodily identity. In this long and imperfect process, facies and habitus united in a fundamental theomorphism of Greco-Roman culture, with an anthropometric constant translated plastically remarkably rigorous – the pelvic golden section.
While the idealization of the face had to be achieved within the limits of the emperor’s real features in order to make him recognizable, the perfection of the genital portrait was already canonized by the Greek masters. The measurements in this study show that the pelvic golden section may be an explanation for this recurrent plastic transliteration.
Dreaming about the Final Physical Theory or about the Complete Disenchantment of the World
Authors: Dragoman Dragoş 
Published: July 2024

Abstract
The final theory of the physical world, capable of harmonizing and connecting the existing basic theories, is seen as the ultimate achievement of the modern physical science. It is said to be the fulfilment of a long effort of describing the functioning of the physical universe and the coronation of the most successful intellectual endeavor undertook by the Western world. However, as put forward by illustrious physicists, such a theory would be the final blast to the previous rival theories based on non-metrical measurements. All former non-empirical, spiritualist theories, which managed to survive the triumphant march of the Western modern science, including astrology, would now be sentenced to extinction. And even philosophy would be turned as inconclusive and embarrassing for scientists, since they would no longer need philosophical suggestions on how to investigate the physical reality. In turn, expelling all the spiritual heritage from the modern world would mean heading towards the void, embracing the nonsense of an impersonal universe.
Depression and Cognitive Deficiency in Patients with Kidney Disease
Authors: Raznatovic Aleksandra , Radmanovic Branimir , Djordjic Milan , Jovanovic Slaven 
Published: July 2024

Abstract
Depression is the most common psychological complication in chronic kidney disease patients and plays a major role in treatment outcome. Depression is a significant risk factor for rehospitalization and death in these patients. It is important to note that a small number of these patients have adequate treatment, although the literature emphasises that combination of psychopharmacotherapy and psychotherapy is efficacious in reduction of depressive simptomatology. In addition to depression, a reciprocal relationship between cognitive deficit and renal dysfunction has been established in patients with renal insufficiency. It has been proven that about a third of these patients with end-stage renal disease meet the criteria for global cognitive impairment and that the severity of renal disease is directly related to the cognitive functioning of these patients. It is encouraging that hemodialysis treatment greatly improves and leads to stable cognitive status, although some degree of cognitive impairment remains constant. Renal failure, especially accompanied by depression and cognitive disfunction, has a serious impact on the quality of life in the final stages of the disease.
Pengaruh Orientasi Pasar terhadap Kinerja Bisnis Usaha Pusat Kebugaran dengan Inovasi sebagai Mediasi
Authors: Purwanto Gilbert Imanuel , Wijaya Andi 
Published: July 2024

Penelitian ini memiliki tujuan untuk meneliti pengaruh dari orientasi pasar terhadap kinerja bisnis usaha pusat kebugaran di Jakarta Barat dengan inovasi sebagai mediasi. Teknik pemilihan sampel yang digunakan dalam penelitian ini adalah memakai teknik non-probability sampling dengan menggunakan metode purposive sampling. Sampel dalam penelitian ini memiliki jumlah sebesar 80 responden yang merupakan pemilik atau manajemen bisnis usaha pusat kebugaran di Jakarta Barat. Proses analisis data dilakukan dengan menggunakan metode SEM-PLS. Hasil penelitian ini menunjukkan bahwa adanya pengaruh yang positif serta signifikan untuk orientasi pelanggan dan inovasi terhadap kinerja bisnis, serta pengaruh yang signifikan antara orientasi pesaing terhadap inovasi. Namun penelitian ini menunjukkan bahwa terdapat pengaruh yang tidak signifikan antara hubungan langsung orientasi pesaing dengan kinerja bisnis. Tetapi hubungan ini menjadi signifikan jika dimediasi oleh variabel inovasi.

This research aims to examine the influence of market orientation on the business performance of fitness centers in West Jakarta with innovation as mediation. The sample selection technique used in this research was a non-probability sampling technique using a purposive sampling method. The sample in this study consisted of 80 respondents who were owners or management of fitness center businesses in West Jakarta. The data analysis process was carried out using the SEM-PLS method. The results of this research show a positive and significant influence between customer orientation and innovation on business performance, as well as a significant influence between competitor orientation and innovation. However, this research shows an insignificant influence on the direct relationship between competitor orientation and business performance. But this relationship becomes significant if the innovation variable mediates it.
Peran Selebriti, Ulasan, dan Keamanan Bahan terhadap Niat Beli Produk Perawatan Kulit
Authors: Nuriska Winda , Cokki Cokki 
Published: July 2024

Industri kecantikan saat ini sangat kompetitif dengan perkembangan sekitar 4,59% setiap tahunnya. Penelitian ini mengisi senjang pengetahuan pada penelitian sebelumnya dengan menggali lebih dalam tentang niat konsumen untuk membeli sebuah produk dan melengkapi penelitian-penelitian sebelumnya yang masih terbatas diteliti mengenai variabel keamanan bahan pada produk perawatan kulit. Penelitian ini bertujuan untuk meneliti pengaruh dukungan selebriti, ulasan pelanggan online, keamanan bahan terhadap niat beli baik secara langsung maupun tidak langsung melalui kepercayaan merek. Sampel dari penelitian ini adalah 202 pelanggan Herborist
di Jakarta, teknik pemilihan sampel menggunakan convenience sampling, teknik pengumpulan data dengan kuesioner dan teknik analisis data menggunakan PLS-SEM. Penelitian ini menemukan hasil bahwa niat beli dipengaruhi secara langsung dan tidak langsung oleh dukungan selebriti kemudian secara tidak langsung oleh ulasan pelanggan online dan keamanan bahan melalui kepercayaan merek sebagai mediator.

The beauty industry is currently highly competitive with an estimated annual growth of around 4,59%. This research addresses the knowledge gap in previous studies by delving deeper into consumer intentions to purchase a product and complementing earlier studies that have limited exploration of safety variables in skincare products. The aim of this study is to examine the influence of celebrity endorsements, online customer reviews, and ingredient safety on purchase intentions, both directly and indirectly through brand trust. The study sample consists of 202 Herborist customers in Jakarta, employing convenience sampling for sample selection, a questionnaire for data collection, and PLS-SEM for data analysis. The findings reveal that purchase intentions are directly and indirectly influenced by celebrity endorsements, followed by indirect influences from online customer reviews and ingredient safety through brand trust as a mediator.
The Anthroponymic Oykonyms of the Chikoy River
Authors: Грудинина А.А. , Жамсаранова Р.Г. 
Published: July 2024

Научная новизна статьи заключается в том, что впервые детализируется постулированное ранее отантропонимное происхождение ряда ойконимов бассейна р. Чикой Восточного Забайкалья, обоснованное новыми данными, извлеченными из анализа архивных документов Государственного архива Забайкальского края (далее – ГАЗК) за 1842, 1898 гг. Данные архивных документов впервые вводятся в научный оборот. Географические названия являются предметом изучения многих исследователей, поскольку в некоторых случаях только они свидетельствуют об этносе, некогда населявшем определенную местность. Актуальность исследования обусловлена отсутствием детального анализа отантропонимической природы ряда ойконимов бассейна реки Чикой. Цель статьи – определить происхождение ойконимов Барахоево и Альбитуй. Для достижения цели были поставлены следующие задачи: 1) описание информации об истории сел и их поселенцах, извлеченных из документов фондов ГАЗК; 2) описание полевых материалов по опросу местного населения. Использованные методы исследования: общенаучные: поисково-исследовательский, метод полевого сбора информации, описательный; лингвистические: сравнительно-сопоставительный, типологический – в отношении принципов номинации. В статье описаны результаты анализа дел фонда 52 ГАЗК и описаны собранные и проанализированные полевые материалы по опросу жителей сел Барахоево и Нижний Нарым на предмет происхождения названий Барахоево и Альбитуй.
The scientific novelty of the article lies in the fact that for the first time the previously postulated anthroponymic origin of a number of oykonyms of the Chikoy river of Eastern Transbaikalia is detailed, justified by new data extracted from the analysis of archival documents of the State Archive of the Zabaikalsky Krai (SAZK) for 1842, 1898, these archival documents are introduced for the first time into scientific circulation. Geographical names are the subject of study by many researchers, since in some cases they are the only evidence of an ethnic group that once inhabited a certain area. The relevance of our research is due to the lack of a detailed analysis of the anthroponymic nature of a number of oykonyms of the Chikoy River. The aim of the article is to investigate the origin of the oykonyms Barakhoevo and Albituy. In order to achieve the aim, the following tasks were set: 1) description of information about the history of villages and their settlers extracted from the documents of the SAZK funds; 2) description of field materials on the survey of the local population. The research methods used are: general scientific: search and research, the method of field collection of information, descriptive; linguistic: comparative, typological – in relation to the principles of nomination. The article describes the results of the analysis of the cases of the fund 52 of the SAZK and describes the collected and analyzed field materials on the survey of residents of the settlements of Barakhoevo and Nizhny Narym for the origin of the names Barakhoevo and Albituy.
Genetic Portrait of Kyrgyz Horse
Authors: Исакова Ж.Т. , Талайбекова Э.Т. , Алдашева Н.М. , Токтосунов Б.И. , Абдурасулов А.Х. , Кипень В.Н. , Калинкова Л.В. 
Published: July 2024

Кыргызская лошадь - уникальная горная порода, приспособленная к существованию в жестких условиях высокогорья Кыргызстана. Целью исследования было изучение особенностей генетической структуры кыргызской породы лошадей с использованием 17 микросателлитных маркеров ДНК. Установлено, что Кыргызская лошадь характеризуется высоким уровнем генетической вариабельности.
Kyrgyz horse is a unique breed of mountain horses adapted to living in hard conditions in high mountains of Kyrgyzstan. The aim I of the study was to investigate the genetic structure of the Kyrgyz horse breed using 17 microsatellites DNA markers. The Kyrgyz | horse showed high level of genetic variability.
GENETIC CHARACTERIZATION OF TRAKEHNER HORSE BREED
Authors: Калинкова Л.В. , Гавриличева И.С. , Дорофеева А.В. 
Published: July 2024

Тракененская порода является одной из старейших заводских пород лошадей. Целью исследования было изучение генетической структуры тракененской породы с использованием микросателлитных маркеров.
Trakehner is one of the oldest cultural breeds of horses. The aim of the study was to investigate the genetic structure of Trakehner breed using microsatellite markers.
Factors influencing efficiency of embryo transplantation
Authors: Солодова Е.В. 
Published: July 2024

Проведены исследования по зависимости уровня извлечения эмбрионов от возраста кобыл-доноров и влиянию репродуктивного статуса кобыл-реципиентов на приживаемость и итоговые результаты трансплантации. Результаты исследований показали, что уровень извлечения эмбрионов от кобыл разных возрастных групп снижается с увеличением возраста кобыл с 83,3 до 37, 9 %. Анализ результатов пересадок к двум группам кобыл-реципиентов (жеребившимся и не жеребившимся) показал высокую приживаемость (72,7 - 80 %) эмбрионов у обеих групп. Однако, итоговые результаты трансплантации были значительно ниже у группы молодых, не жеребившихся кобыл.
It was studied the dependence of the rate of embryo recovery on the age of donor mares and the influence of the reproductive statute of recipient mares on survival and final results of transplantation. The results of the research evidence the decrease the embryo recovery level with age increase of mares from 83.3 to 37.9%. Analyses of the results of transplantation of embryos to mares from two groups (foaled and don’t foaled) showed high survival (72.7-80%) in both. But the final results of transplantation were sufficiently lower in young mares that didn’t foal yet.
Genetic examination of the reliability of origin of Akhal-Teke horses using microsatellite markers
Authors: Абрамова Н.В. , Калинкова Л.В. 
Published: July 2024

С 1970-х годов при контроле происхождения чистокровных ахалтекинских лошадей применялись методы типирования крови по полиморфным системам. В настоящее время генотипирование ахалтекинских лошадей принято проводить с использованием микросателлитов ДНК. Эффективность 12 микросателлитных маркеров основной ДНК-панели при экспертизе на достоверность происхождения ахалтекинских лошадей составляет 99,99 %.
Since the 1970s, blood typing tests have been used for parentage analysis in purebred Akhal-Teke horses. At present, microsatellite DNA profiling became the accepted method for routine parentage testing in the Ahkal-Teke breed.The estimated combined PE (Probability of Exclusion) value of 12 microsatellite loci used for parentage testing in Akhal-Teke horses was 99,99 %.
Age aspect of elemental status of Thoroughbred horses
Authors: Блохина Н.В. , Калашникова Т.В. , Калашников В.В. 
Published: July 2024

Изучено содержание 13 основных химических элементов (Ca, K, Mg, Na, P, Cu, Co, Cr, Fe, I, Mn, Se, Zn) в волосах гривы лошадей чистокровной верховой породы с учетом их возраста и месяца рождения. Установлены различия между лошадьми разных возрастных групп по содержанию некоторых элементов. Показано, что у жеребцов концентрации большинства элементов в волосах своего максимума достигают к 2-м годам и преимущественно у представителей, рожденных в феврале-марте, тогда как у кобыл накопление основных нутриентов в составе волос гривы наступает к 3-хлетнему возрасту, а своего максимума достигает у кобыл, рожденных в апреле. Далее, по мере увеличения возраста, наблюдается снижение концентраций вышеуказанных химических элементов, за исключением железа, концентрация которого повышается в составе волос обеих половозрастных групп только к 4 годам. Показано, что лошади, рожденные в 2-4 месяцы года, обладают более значительным запасом отдельных элементов в волосах гривы по сравнению с рожденными в начале и конце сезона выжеребки.
The content of 13 basic chemical elements (Ca, K, Mg, Na, P, Cu, Co, Cr, Fe, I, Mn, Se, Zn) in the hair of the mane of Thoroughbred horses was studied taking into account their age and month of birth. The differences between horses of different age groups on the content of some elements are determined. It is shown that in stallions the concentration of most elements in the hair reaches its maximum by 2 years and mainly in representatives born in February-March, while in mares accumulation of main elements in the hair of the mane occurs at 3 years of age, and reaches its maximum in mares born in April. Then, as the age increases, there is a decrease in the concentrations of the above chemical elements, with the exception of iron, the concentration of which increases in hair of both age groups only to 4 years. It is shown that the horses born in 2-4 months of the year have more significant stock of separate elements in the hair of the mane in comparison with those born at the beginning and the end of the season of foaling.