bluuebunny/crossref_metadata_2025_split huggingface dataset:
Trade openness and economic growth in the Asian region
Authors: Tahir Muhammad , Khan Imran 
Published: March 2015

Purpose
– This paper aims to focus on the Asian developing countries to examine the impact of trade openness on economic growth.

Design/methodology/approach
– Empirical analysis is carried out with the help of panel econometric techniques and two-stages least squares method.

Findings
– The results show that trade openness has contributed significantly to the growth process of the developing countries located in the Asian region. It is also found that domestic investment has influenced economic growth for the sampled countries. Further, the results show that human capital has adversely affected economic growth despite the fact that different proxy variables are used.

Research limitations/implications
– No positive relationship between education and economic growth could be established despite using different measures of education. However, this issue has been brought to the attention of researchers for further investigation.

Practical implications
– Developing countries located in the Asian region, therefore, are suggested to speed up the process of trade liberalization and also pay favourable attention to other determinants of economic growth to accelerate long-run economic growth.

Originality/value
– The results presented in the paper are original. Some insights about the impact of education on economic growth have been highlighted.
The importance of talent management: a study of Chinese organisations
Authors: Liu Yi , Pearson Cecil A.L. 
Published: March 2015

Purpose
– This paper aims to investigate the importance of talent management (TM) as a fundamental component of management philosophy and practice to auger contemporary competitiveness in Chinese organisations, which have forged transformational synergies with traditional forms of political intervention and capital investment.

Design/methodology/approach
– A pluralist design was used, in which the quantitative and qualitative assessment was adopted with Chinese decision-making executives of corporations operating in the global arena. By using managerial responses, this paper offered a more nuanced and grounded understanding of TM in general.

Findings
– Although the results revealed that the concept of TM gained a significant footprint in the studied organisations, the influence of cultural nuances and organisational structural processes restrict the practice of TM, and, indeed, there is a need to have a Chinese characteristic.

Research limitations/implications
– This research underlies the importance of intensifying critical scrutiny of the relativity of TM, organisational practices and cultural heritage when developing future organisational leaders.

Practical implications
– The instruments for assessing the phenomena of TM and related concepts encourage legitimacy to extend the limited empirical research with more industries across different geographical regions in China.

Originality/value
– This paper addresses an under-researched area of world importance, namely, the critical role of TM, which is to optimise these scant resources in the worthy pursuit of economic and political stability in both the domestic and global contexts.
Promoting appreciation of cultural diversity and inclusion with the Stephanie Alexander Kitchen Garden Program
Authors: Block Karen , Gibbs Lisa , Macfarlane Susie , Townsend Mardie 
Published: March 2015

Purpose– The purpose of this paper is to present emergent findings from an evaluation of the Stephanie Alexander Kitchen Garden (SAKG) Program showing that the program promoted appreciation of cultural diversity and inclusion of culturally diverse groups.Design/methodology/approach– The findings reported here are from the qualitative component of a mixed-method, nonrandomized, pre- and post-comparison evaluation study. Focus groups and interviews were held with school principals, teachers, program specialist staff, parents, volunteers and children at the program schools.Findings– In a culturally diverse school, the program enhanced the school’s capacity to engage and include children and families from migrant backgrounds. In less diverse settings, the program provided opportunities for schools to teach children about cultural diversity.Research limitations/implications– Assessing the program’s impact on multicultural education was not a specific objective of this study, rather these findings emerged as an unanticipated outcome during interviews and focus groups that explored participants’ views on important changes to schools associated with the program. Thus, the quantitative component of the evaluation did not assess the extent of this program impact and further research is recommended.Practical implications– The program may have particular value in culturally diverse schools, providing benefits in terms of engagement of children and families and potentially, in the longer term, associated improvements in learning outcomes.Social implications– These findings suggest that the program can help to promote social equity and inclusion for culturally diverse groups.Originality/value– This paper highlights critical equity implications associated with school-based programs’ capacity to include culturally and linguistically diverse groups.
Debunking the “language gap”
Authors: Johnson Eric J. 
Published: March 2015

Purpose– This paper aims to outline the misguided underpinnings of the “word gap” concept promoted by Hart and Risley (1995). This concept posits that a “30 million word gap” between children of poverty and those from affluent households accounts for widespread academic disparities. Based on this premise, there has been a recent surge in educational programs that are based on a deficit view toward the language patterns of families from economically impoverished backgrounds.Design/methodology/approach– This paper is a discussion piece to debunk the “word gap” concept.Findings– Describing the language patterns of families in poverty as inferior is linguistically false and culturally insensitive. The aim of this paper is to explain why this is and suggest alternative approaches for supporting students who live in poverty.Originality/value– This paper is an original look at the so-called “language gap” and suggests strategies for helping students who might otherwise struggle to reach their potential.
Redefining social marketing: beyond behavioural change
Authors: Saunders Stephen G. , Barrington Dani J. , Sridharan Srinivas 
Published: March 2015

Purpose– This paper aims to present a definition of social marketing that considers the purpose and role of social marketing beyond behaviour change.Design/methodology/approach– The paper reviews present social marketing definitions and then bolsters its underlying theoretical structure with insights distilled from three schools of thought: macromarketing, transformative consumer research and the capability approach.Findings– Guided by the three theoretical streams, we introduce our definition, namely: social marketing is the application of marketing principles to enable individual and collective ideas and actions in the pursuit of effective, efficient, equitable, fair and sustained social transformation.Practical implications– We present a list of practical implications derived from our definition of social marketing. We stress that our social marketing definition better reflects the need to balance the effects (efficiency and effectiveness) and the process (equity, fairness and sustainability) of social marketing practices. By our definition of social marketing, the marketer becomes a facilitator and participant rather than a behaviour change agent.Originality/value– The paper introduces into social marketing three streams of thought that represent the most contemporary aspects of economic, market and consumer philosophy. We believe our definition can better guide social marketing in its quest to transform societies to be capable, free, equitable, fair and sustainable.
A better life is possible: the ultimate purpose of social marketing
Authors: Carvalho Hamilton Coimbra , Mazzon Jose Afonso 
Published: March 2015

Purpose
– The purpose of this paper is to discuss a broader societal trend toward the full realization of human potential and the points of convergence with social marketing. The ultimate goal of social marketing is to increase social good. The paper defines social good in a new light and makes the connection to well-being clearer, proposing an agenda for social marketers and highlighting the opportunities for a better positioning of social marketing in the marketplace of ideas.

Design/methodology/approach
– This conceptual paper presents an overview of concepts and evidence on the drivers of human well-being. It also discusses some important questions at a broader societal level, such as the role of money and income on happiness and well-being. It presents the connections between this body of knowledge and social marketing, including a literature review from both fields.

Findings
– Eliminating ill-being no longer seems satisfactory from a societal point of view in the current Zeitgeist. Societies have been searching for ways to alleviate illnesses and to increase the well-being of its citizens. Social marketing, as a powerful social technology for behavior change, must be part of this broader movement, achieving a better positioning in the marketplace of ideas. The paper proposes a six-point agenda to reach these goals.

Research limitations/implications
– The main theoretical implication is a call for social marketers to see the ultimate goal of the discipline (social good) under a new lens. This requires an update in the conceptual frameworks that orient the discipline. Another implication is the need for better upstream conceptual models in social marketing.

Practical implications
– The paper suggest some practical implications, such as the opportunity to expand social marketing to countries that do not use it, the use of well-being drivers as inputs, means and outcomes in social marketing programs, and the role of the discipline in both alleviating poverty and in demarketing efforts.

Originality/value
– The paper contributes by taking an outside perspective and a transdisciplinary approach. The fulfillment of human potential demands the attention to different drivers of human behavior and the search for new social solutions. It also requires a clear understanding of the role of factors like money and social connectedness. This paper approaches these questions with answers grounded on the existing evidence while providing some points for the development of social marketing theory and practice.
Social negative option marketing
Authors: Von Bergen C.W. , Miles Morgan P. 
Published: March 2015

Purpose
– The purpose of this paper was to address one of Spotswood et al.’s (2012) “uncomfortable questions”. The paper applies negative option marketing, the use of defaults as a behavioral engineering tool to shape choice, to social marketing and then uses the Hunt-Vitell (1986, 1993, 2006) Theory of Marketing Ethics to evaluate it against President Kennedy’s (1962) Consumer Bill of Rights and the American Marketing Association’s (2014) statement of marketing ethics.

Design/methodology/approach
– A conceptual assessment of the ethics of negative option social marketing (NOSM) using the Hunt-Vitell (1986, 1993, 2006) Theory of Marketing Ethics as the evaluative framework.

Findings
– When assessed using the Hunt-Vitell (1986, 1993, 2006) Theory of Marketing Ethics, NOSM possesses neither ethically sound means nor socially desirable ends.

Originality/value
– This paper contributes to the emerging debate on the use of nudges in a social marketing context and is a partial response to Spotswood et al. (2012).
But I AM normal: safe? driving in Vietnam
Authors: Hue Duong Trong , Brennan Linda , Parker Lukas , Florian Michael 
Published: March 2015

Purpose– This paper aims to elucidate perceptions of safe driving and social norms in relation to driving motorbikes in the Vietnamese context.Design/methodology/approach– A series of focus groups was undertaken in relation to driving practices from a number of groups: adolescents, families and adult males and females. The discussion centred on how driving behaviours were socialised within the various groups.Findings– The research highlighted some very interesting social dynamics in relation to how safe driving habits are established and supported within the social context. In particular, the separation of descriptive and injunctive norms and the role such norms play in socialising driving behaviours, safe or otherwise.Practical implications– The implications for social marketing practice are considerable, especially in the Vietnamese context where injunctive norms are difficult to portray, given the dynamics of the media landscape. Social marketing campaigns will need to have a broader consideration of how to establish descriptive norms, bearing in mind the social milieu in which the behaviours occur.Originality/value– This research is the first of its kind in the Vietnamese context. While much practice-led innovation is occurring in the region, there is little extant research on the topic of social norms and the socialisation of behaviours within the Southeast Asian region.
Field burning practices in a southern region of Brazil
Authors: Gonçalves Roberto Birch , Dorion Eric Charles Henri , Nodari Cristine Hermann , Lazzari Fernanda , Olea Pelayo Munhoz 
Published: March 2015

Purpose– The practice of field burning has been used for many years in the south regions of Brazil as an ideal way to maintain pastures. The purpose of this paper is to understand if such activity is logically explicable or if it is the result of a cultural reality, being “prisoner” of this technique because of path dependence, within the paradigm of the path dependence theory.Design/methodology/approach– This present research is exploratory. The use of cases study was the most appropriate technique to explore the field burning practices and their impact in this specific region of Brazil, while describing its context, for which limits are not clearly defined. Thus, this research carries out a multi-case study that provides a greater perception than a single case and has an identical methodological structure.Findings– This paper analyzed the reasons why the producers insist with the procedure and identified these reasons are not merely economical. The study demonstrates a clear path dependent process and it became obvious that once the technique is part of the family use history, it anchors a strong conviction that field burning is actually the best technique to be used for land maintenance.Research limitations/implications– This work suggests a need for other specific researches to substantially complement field burning practices to other phenomenon.Practical implications– The fact that alternative techniques are rejected, giving priority to field burning, it may suggest that other situations and practices may be tied to inadequate or less profitable technologies as well (milk, confined raising, pasturing). The study raises the question on the validity of such practice as a paradigm of reason and pragmatism, or as a “Platoons Cavern” in which they are “trapped” in their decision process developed over time.Originality/value– Presence and implications of environmental laws, which tend to be observed by the producers much more because they fear punishment than because they really understand the benefits of its application; showing the government’s failure in teaching and informing the producers about environmental laws.
Urban technology analysis matrix
Authors: Branchi Pablo Emilio , Fernández-Valdivielso Carlos , Matías Ignacio Raúl 
Published: March 2015

Purpose
– The purpose of this paper is to develop a method for better analyzing the utility and impact of new technologies on smart cities. The authors have designed a tool that will evaluate new technologies according to a three-pronged scoring system that considers the impact on physical space, environmental issues and city residents. The purpose of this tool is to be used by city planners as part of a strategic approach to the implementation of a smart city initiative in order to reduce unnecessary public spending and ensure the optimal allocation of city resources.

Design/methodology/approach
– The information and communication technologies that manage and transform twenty-first century cities must be reviewed, analyzing their impact on new social behaviors that shape the spaces and means of communication, developing a new methodology and setting the basis for an analysis matrix to score the different and technologies that affect a smart city environment.

Research limitations/implications
– Traditional technological scenarios have been challenged, and smart cities have become the center of urban competitiveness. A lack of clarity has been detected in the way of describing what smart cities are, and the authors try to establish a methodology for urban policy makers to do so. As a dynamic process that affects several aspects, researchers are encouraged to test the proposed solution further.

Practical implications
– After a review of the state-of-the-art, the authors found that there are no existing systems for assessing smart city strategies regarding new, evolving technologies. The methodology attempts to design a simple tool to bring urban developers and policy makers closer to the technology and to have an instrument with which to compare different alternatives before choosing one.

Social implications
– Helped by new technologies, citizens are the ones who have the power to define new urban scenarios. For this reason the methodology the authors propose must have citizens and their needs as the ultimate reference, considering all the social, physical and environmental effects on people before selecting a new technology for urban strategies.

Originality/value
– This paper fulfills an identified need to study how new technologies could affect urban scenarios before being applied, developing an analysis system in the form of a matrix to be used by urban planners and policy makers to decide how best to use them.
The use of the risk assessment in the life cycle assessment framework
Authors: Milazzo Maria Francesca , Spina Francesco 
Published: March 2015

Purpose
– The purpose of this paper is to quantify the human health impacts of soy-biodiesel production with the aim to discuss about its environmental sustainability.

Design/methodology/approach
– The integrated use of two current approaches, risk assessment (RA) and life cycle assessment (LCA), has allowed improvement of the potentialities of both in obtaining a more complete analysis. The implementation of a life cycle indicator for the assessment of the impacts on the human health, integrating the features of both approaches, is the main focus of this paper.

Findings
– It has been found that, although the biodiesel is a green fuel, it has some criticalities in its life cycle, which cannot be disregarded. In fact, even if biodiesel is essentially a clean fuel there are some phases, prior to the industrial phase, that can cause negative effects on human health and ecosystems.

Practical implications
– Results suggest some measures which can be adopted to substantially reduce human health impacts. Further alternative could be analysed in future to gain more insight about the use of biodiesel fuels.

Originality/value
– The estimation of the impacts of a process producing biodiesel has been made by using a novel approach. The novelty is associated with the calculation of the impacts on human health by using the transfer factors applied in RA. The use of such factors, properly modified in order to estimate the impacts on a wider scale than a site-dimension, allows defining a holistic approach, as LCA and RA are used as complete units but at the same time can be related to each other.
Sustainable transportation strategies for decoupling road vehicle transport and carbon dioxide emissions
Authors: Velazquez Luis , Munguia Nora E , Will Markus , Zavala Andrea G , Verdugo Sara Patricia , Delakowitz Bernd , Giannetti Biagio 
Published: March 2015

Purpose
– The purpose of this paper is to identify research priorities to guide transportation stakeholders in their practice, education, and research.

Design/methodology/approach
– A literature review of published, conference proceedings, agency reports, books, and web site documents was conducted, aiming at the identification of the diverging strategies and practices undertaken by transportation stakeholders in order to be able to generate initial meaningful insights about a sustainable transportation system.

Findings
– Sustainable transportation systems are in certain way a new paradigm where a business-as-usual approach is not possible. Vehicle makers produce more energy efficient vehicles. Nevertheless, fossil fuel is still the predominant source of energy. Regarding the level of carbon dioxide (CO2) emissions, non-motorized transport modes are preferable over motorized transport modes, and public transportation modes preferable to private transportation modes. It is also import to include environmental consideration along the design, construction, maintenance, and operation of the transportation infrastructure. While vehicles powered by alternate fuel such as biofuel, electricity, and/or fuel cell are becoming more popular, shifting to more sustainable transport modes would also require changes on commuter behaviors and individual preferences.

Practical implications
– The paper discusses the efforts that are underway for decoupling transport and CO2 emissions, being useful for transportation stakeholders to implement or improve the effectiveness of their potential or current sustainability transport initiatives through the identification of strategies, opportunities, and barriers.

Originality/value
– Although there is plenty of good information about sustainability and transportation modes in literature, most of the articles analyzed focus on specific factors of the whole transportation system. The originality/value of this paper is found in the holistic perspective, here presented, of the state of the art issues that a sustainable transport system would encompass.
Modelling transition policy to a sustainable regional transport system
Authors: Barisa Aiga , Roša Marika 
Published: March 2015

Purpose
– The purpose of this paper is to address the difficulty of implementing the European Union renewable energy policy in the transport sector. The authors describe a case study illustrating the capacity of the three Baltic States to meet the binding target of 10 per cent renewable energy in the transport sector by 2020.

Design/methodology/approach
– An excel-based mathematical model is developed and applied to evaluate the effect of a selected set of measures according to the sustainable transportation concept.

Findings
– The findings demonstrate that the projected renewable energy targets in the transport sector of the Baltic States cannot be achieved without unwavering political commitment towards the promotion of alternative fuel vehicles. Increasing the share of mandatory biofuel blends has a major effect, however, it is not enough to meet the 10 per cent goal. Other measures such as lower transport demand and mode shift are included but do not offer significant benefits under a realistic scenario.

Practical implications
– The findings are expected to serve as a basis to conduct further studies into sustainable transport development in the Baltic region. Moreover, policy makers may find these results useful in formulating a national position.

Originality/value
– The methodology and the findings reported in this study could be also used for analysing renewable transport policies in other European countries.