bluuebunny/crossref_metadata_2025_split huggingface dataset:
Analisa Pengaruh Komunikasi Pemasaran, Electronic Word Of Mouth dan Kualitas Produk Terhadap Keputusan Pembelian
Authors: Pane Ilham Albar , Marlina Rahmi Shinta Permatasari  , Agung Raharjo  , Fajar Kurniawan  , Chepi Nurdiansyah  
Published: August 2024

Penelitian bertujuan menganalisa pengaruh komunikasi pemasaran, electronic word of mouth dan kualitas produk terhadap keputusan pembelian smartphone Samsung Galaxy di wilayah DKI Jakarta. Populasi dalam penelitian pengguna smartphone Samsung Galaxy di wilayah DKI Jakarta. Sampel yang diperoleh 100 responden. Variabel independen dalam penelitian ini adalah komunikasi pemasaran, electronic word of mouth dan kualitas produk, yang menjadi variabel dependen adalah keputusan pembelian. Teknik pengumpulan data melalui daftar pertanyaan (questionaire) dan studi dokumentasi. Instrumen untuk penelitian menggunakan software aplikasi IBM SPSS versi 26, untuk melakukan analisa data regresi linear berganda. Hasil penelitian ini secara parsial bahwa komunikasi pemasaran, electronic word of mouth dan kualitas produk berpengaruh positif signifikan terhadap keputusan pembelian. Secara simultan hasil penelitian menunjukkan bahwa komunikasi pemasaran, electronic word of mouth dan kualitas produk berpengaruh positif signifikan terhadap keputusan pembelian smartphone Samsung Galaxy.
Pengaruh Gaya Kepemimpinan dan Komitmen Karyawan Terhadap Prestasi Kerja BAKESBANGPOL Kota Cimahi
Authors: Solehah Nurul , Yudi Ferdiana Permana  
Published: August 2024

Dalam perkembangannya, gaya kepemimpinan dan motivasi kerja tidak hanya diminati oleh organisasi swasta tetapi juga organisasi pemerintah untuk meningkatkan kinerja pegawai. Salah satu organisasi pemerintah adalah Badan Kesatuan Bangsa Politik (KESBANGPOL) kota cimahi. Pendekatan yang di gunakan dalam penelitian ini menggunakan pendekatan kualitatif. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian deskriptif analisis dengan pendekatan kualitatif. Penelitian deskriptif merupakan penelitian yang bertujuan untuk mengumpulkan informasi mengenai status suatu gejala yang ada, yaitu gejala yang ada pada saat penelitian dilakukan Bapak Mardi Sanroso sendiri memimpin BAKESBANGPOL dengan menggunakan gaya kepemimpinan Demokratis, yang di mana penerapan gaya kepemimpinan demokratis dapat memiliki dampak yang signifikan terhadap prestasi kerja karyawan. Tingkat komitmen karyawan terhadap tujuan organisasi di Bakesbangpol dapat menjadi indikator yang kuat untuk memprediksi tingkat prestasi kerja mereka.gaya kepemimpinan dan komitmen karyawan berpengaruh positif dan signifikan terhadap prestasi karyawan pada BAKESBANGPOL Kota Cimahi.dimana jenis gaya kepemimpinan demokratis yang di terapkan sangat efektif untuk menunjang prestasi kerja yang akan dituju. dan juga Dimana dengan adanya reward para karyawan akan sangat termotivasi untuk mendapatkan reward tersebut. Sehingga para karyawan akan lebih bersungguh sungguh dalam pekerjaan nya.
Pengaruh Gaya Hidup dan Literasi Keuangan Terhadap Pengelolaan Keuangan Tenaga Kerja Muda di Kota Cimahi
Authors: Novel Dwi Budiliana  , Cepi Saepuloh  
Published: August 2024

Penelitian ini bermaksud untuk menilai dampak gaya hidup dan tingkat literasi keuangan pada pengelolaan keuangan tenaga kerja muda di Kota Cimahi. Metode yang dipakai adalah kuantitatif dengan demografi yang memuat pekerja muda berumur 18 sampai 30 tahun yang bekerja di sektor pelayanan masyarakat. Sampel sejumlah 100 orang dihimpun dengan memakai pendekatan non-probability sampling yang menggabungkan teknik purposive sampling dan alat Slovin. Regresi berganda, uji F, dan uji T adalah sejumlah pengujian yang dipakai untuk menguji hipotesis dan menganalisis data yang sudah dihimpun dalam studi ini. Hasil analisis memperlihatkan bahwa hasil uji-t menunjukan bahwa gaya hidup dan literasi keuangan berpengaruh terhadap pengelolaan keuangan tenaga kerja muda di Kota Cimahi. Hasil uji F menunjukkan bahwa gaya hidup dan literasi keuangan berpengaruh secara stimulan terhadap tenaga kerja muda di Kota Cimahi.
Keywords gaya hidup, literasi keuangan, pengelolaan keuangan.
Analisis Komunikasi Pemasaran Dalam Meningkatkan Minat Berkunjung Pada Wisata Rumah Hantu Braga Bandung
Authors: Wardana  , Nurlatifah Siti 
Published: August 2024

Persaingan di dunia pariwisata saat ini sangatlah terbilang ketat, hal tersebut dapat mengusung perusahaan dalam mempertahankan eksistensinya. Ada beberapa faktor yang dapat menjaga eksistensi perusahaan, diantaranya salah satu dari faktor tersebut adalah komunikasi pemasaran. Dengan adanya komunikasi pemasaran, perusahaan harus mempu mengelola strategi untuk diterapkan dalam perusahaan agar menjaga kepercayaan konsumen sehingga meningkatkan minat berkunjung konsumen. Judul pada penelitian ini adalah “Analisis Komunikasi Pemasaran Dalam Meningkatkan Minat Berkunjung Pada Wisata Rumah Hantu Braga Bandung” yang dibuat oleh Siti Nurlatifah dengan NPM (Nomor Pokok Mahasiswa) 10120806 Jurusan Manajemen S1. Dalam penelitian ini dilakukan agar mengetahui komunikasi pemasaran dalam peningkatan pengunjung di Rumah Hantu Braga Bandung. Yang bertempat di Jl. Braga Bandung no 18.
Tujuan dari penelitian ini yaitu untuk mengidentifikasi dan menjelaskan bagaimana suatu tindakan yang ada dan berfungsi dalam kombinasi komunikasi pemasaran yang diterapkan wisata Rumah Hantu Braga Bandung untuk meningkatkan minat berkunjung. Metode yang dilakukan pada penelitian ini yaitu Kualitatif dengan data yang dikumpulkan melalui observasi, wawancara, dan dokumentasi, dengan analisis data yang digunakan adalah analisis deskriptif.
Pada wawancara ini hasil analisis dengan beberapa informan pihak wisata Rumah Hantu Braga Bandung menggunakan hampir semua kegiatan bauran komunikasi pemasaran yaitu advertising, sales promotion, publich relation, personal selling, acara dan pengalaman, word to mouth, interactive marketing dan direct marketing. Kegiatan-kegiatan tersebut efektif dilakukan, namun ada beberapa point yang perlu ditingkatkan yaitu kegiatan word to mouth dan hubungan masyarakat atau kehumasan serta penjualan personal, maka dari itu penulis mengambil kesimpulan bahwa fungsi komunikasi pemasaran yang dilakukan secara maksimal dapat memberikan tujuan pada pencapaian target sesuai yang diinginkan.

Keywords: Komunikasi Pemasaran, Meningkatkan, Minat Berkunjung
Analisis Peran Komunikasi Internal Dalam Meningkatkan Efektivitas Kinerja Pegawai ( Studi Kasus Di Cabang Retail Griya Grand “X” )
Authors: Diah fatimah Nadia oktaviana , Eka Purwanda  
Published: August 2024

Tujuan penelitian ini dilakukan untuk mengetahui gambaran komunikasi internal terhadap kinerja pegawai, kendala-kendala dalam pelaksanaan komunikasi internal terhadap kinerja pegawai dan solusi dalam meningkatkan komunikasi internal terhadap kinerja pegawai pada Griya Grand “X”. Data yang digunakan dalam penelitian ini diperoleh dari wawancara dengan pada pegawai Griya Grand “X”. Hasil penelitian ini menyatakan bahwa komunikasi internal pegawai pada Griya Grand “X” sudah berjalan dengan baik karena para pegawai menerapkan rasa kekeluargaan namun memiliki batasan antara pimpinan dan bawahan. Kinerja pegawai pada Griya Grand “X” sangat baik dengan melihat pencapaiannya hasil dari masing-masing karyawan, mengamati langsung cara kerja karyawan dan melihat absensi dari karyawan itu sendiri. Kendala-kendala dalam pelaksanaan komunikasi internal terhadap kinerja pegawai pada Griya Grand “X” yaitu rasa egois dan adanya pebedaan pendapat antara pegawai Griya Grand “X”. Solusi dalam meningkatkan komunikasi internal terhadap kinerja pegawai pada Griya Grand “X” yaitu menjaga kekompakan meningkatkan motivasi, saling memahami satu sama lain dan menyatukan visi dan misi dalam menjalankan semua pekerjaannya
Kata Kunci : komunikasi internal, kinerja pegawai
Nationalism on Social Media: The impacts of comments on ASEAN Football Pages on mental health
Authors: Perdana Rangga Cipta , Gempita Genta Iverstika 
Published: August 2024

Background: As a modern communication medium, Facebook provides a new place to people who live far apart to interact and discuss on the same topic, such as football. This research examines how the nationalism is generated through Facebook. From the perspective of social realities, Facebook is observed as a channel of communication utilized by football lovers. However, communication through Facebook also causes conflicts among its users.
Aims: This study aims to investigate how nationalism is expressed through communication on Facebook and how conflicts affect mental health but can also build and perpetuate a sense of nationalism and strengthen group identities.
Methods: To achieve the objectives, content analysis is used to examine the manifestation with regard to the context of generating a spirit of nationalism through the communication interaction process of Facebook users. Data collection in this study was conducted through ASEAN football page on Facebook. Posts, images and comments left under the related posts were then selected when they are regarding only the spirit of nationalism.
Results: Results show that Facebook is not only a social medium but also, a means of generating nationalism through conversations. As nationalism is expressed both in a positive and negative way on ASEAN football page, it, of course, leads to conflicts because of the differences in the orientation of values and interest when the conflicting sides hold different background.
Conclusion: By exploring how nationalism is expressed through Facebook comments on ASEAN football page, the research provides insights into how digital platforms shape and amplify nationalistic sentiments. This understanding is crucial in an era where social media plays a significant role in public discourse and it also highlights the mental health impacts of online nationalistic comments. This is significant for developing strategies to address and mitigate the negative psychological effects that such interactions can have on individuals.

Received: 31 July 2024, Reviewed: 4 August 2024, Revised: 22 August 2024, Accepted: 24 August 2024.
Operational challenges and strategic solutions for power distribution in Mendol Island
Authors: Priasmoro Dalie , Utama Akbar Adhi 
Published: August 2024

Purpose: This thesis addresses critical issues within the plant's capacity and operational framework, emphasizing the importance of enhancing the generation system's resilience through the N-1 and N-2 capacity criteria.
Research Methodology: The research methodology encompasses both qualitative and quantitative data collection methods, including observations, interviews, brainstorming sessions, and document reviews.
Results: The study's findings highlight the significant gaps between the plant's targeted and actual performance metrics over a four-year period, revealing persistent underperformance in energy production and substantial fluctuations in fuel consumption. The application of N-1 and N-2 criteria is crucial for ensuring the system's reliability and resilience, particularly as renewable energy sources are integrated into the grid.
Limitations:
Contribution: The contribution of this research to the field of power distribution management is twofold: it provides a comprehensive analysis of the challenges facing the Teluk Dalam Diesel Power Plant and proposes viable solutions to enhance its operational performance and sustainability.
Proposed green marketing strategy to collaborate with tourism awareness group (Pokdarwis): Case study at Sein Farm, Bandung
Authors: Metriyana Arni , Zaim Ilma Aulia 
Published: August 2024

Purpose: The results of this research are to propose a Development Strategy using the Green Marketing Model to create an environmentally friendly strategy that can make Sein Farm a place for Sustainable Tourism and collaborate with Pokdarwis (Tourism Awareness Group) Cisurupan Bandung.
Research Methodology: This study used qualitative research methods. The qualitative with thematic analysis and semi-structured interviews with respondent and un-structured forum group discussions (FGD) with Pokdarwis to analize this research analysis with STP, Pestle, SWOT & TWOS, Hexa Helix and Sustainable Tourism Indicators.
Results: With Thematic Analysis Several findings of green marketing indicators were found (eco-friendly product, price with tour package Rp 20.000-50.000, green place with natural resources, promotion with collaborate attraction, people with verified and certificated, adding attraction with green process with plan tree, waste sorting, and physical evidence with farmers architecture building). STP Analysis is Student with Kindergarten, Targeting is Urban and School with interest about Urban Farming Education, Positioning is Added Atraction with Collaboration with Pokdarwis to achieve Sustainable tourism ( Watching Art & Culture and Waste Management & Game Traditional ) and Empowerement Community with Collaborate to produce Eco-Souvenir and UMKM.
How different believers’ perceptions of choosing halal hotels an empirical analysis of non-muslim customers in Jakarta
Authors: Ulfa Nadiya , Arsyianti Laily Dwi , Irfany Mohammad Iqbal , Haq Daffa Aqomal 
Published: August 2024

Purpose: The primary objective of this study was to understand the factors that influence non-Muslim clients' perceptions of halal hotels in DKI Jakarta, Indonesia.
Research Methodology: Data were collected using questionnaires from 95 hotel guests in the DKI Jakarta region. Descriptive analysis and logistic regression were employed as analytical methods.
Results: The results of the logistic regression revealed that education level and cost of hotel stay are significant determinants of non-Muslim consumers' selection of halal hotels.
Limitations: This study was limited by its sample size of 95 visitors and geographical restrictions on the DKI Jakarta area. These variables may have affected the generalizability of our results.
Contributions: This research enriches the halal tourism domain by elucidating non-Muslim guests' views on halal hotels and offering invaluable guidance for hoteliers, tourism entities, and policymakers to expand their target clientele in halal travel.
Novelty: The novelty of this study lies in its focus on non-Muslim consumer perceptions, providing empirical evidence on how education and price influence hotel selection in the context of halal tourism.
Technological innovation in Small and Medium Enterprises: A bibliometric analysis
Authors: Budianto Roni , Praptapa Agung , Herwiyanti Eliada , Puji Puji , Suyono Eko , Rusmana Oman 
Published: August 2024

Purpose: The objective of this study is to find out the development of SMEs in the digital era.
Research Methodology: The authors used the Scopus database and searched for articles containing keywords such as "technolog* innovation" AND smes OR "small and medium enterprises." The data were obtained from 1990 to 2023, with a total of 408 documents consisting of 295 articles, 20 book chapters, 67 conference papers, 8 conference reviews, 1 erratum, 1 note, 5 retracted documents, and 11 review documents.
Results: The study found that the development of publications on technological innovation in SMEs experienced fluctuations, but tended to increase. The most productive source and the most impactful author were IEEE Transactions on Engineering and Management, and the majority of publications were conducted in collaboration with fellow authors from the same country. The most cited country was the United Kingdom, followed by Singapore and the United States. The topic that appeared most often in publications was related to technological innovation.
Contributions: This study highlights the importance of technological innovation in SMEs and its impact on the economy.
influence of social media marketing efforts towards brand perception of customers
Authors: Albutra Angelie R. , Pornes Natalia C , Almagro Ronald E. 
Published: August 2024

Purpose: This study investigates the relationship between social media marketing efforts and brand perception among customers of clothing stores in Davao del Norte, the Philippines.
Research Methodology: A descriptive-correlational research design was employed, involving 200 respondents selected through stratified sampling. Adapted questionnaires were used to measure social media marketing efforts and brand perception, and statistical analysis was conducted to determine the correlation.
Results: The findings indicate a high level of social media marketing efforts, particularly in the areas of entertainment, interaction, trendiness, customization, and word-of-mouth. Functional perception has emerged as the most significant factor influencing brand perception. A significant correlation (p < 0.000, R = 0.784) was found between social media marketing efforts and brand perceptions.
Limitations: The study's generalizability is limited because of its focus on a specific region and sample demographics.
Contribution: This study underscores the critical role of social media marketing in fostering consumer trust and engagement in clothing stores. By leveraging user-generated content and entertainment elements, businesses can amplify brand visibility, deepen their emotional connections with customers, and foster loyalty and repeat purchases. Future research should delve deeper into the interplay between word-of-mouth marketing, affective perceptions, and brand identity to enrich our understanding of consumer behavior in the digital age.
KADARKUM: The legal awareness program for enhancing citizen engagement in supporting rural development
Authors: Pradanna Satrio Alpen , Irawan Hendri , Fajriani S Nur , Bestari Prayoga 
Published: August 2024

Purpose: This study aimed to assess the role of the KADARKUM program in enhancing citizens’ legal awareness to support rural development.
Research Methodology: This study uses a qualitative approach and employs a literature review method to analyze the existing literature related to legal awareness improvement and citizen engagement in village development. It involves an in-depth review of the relevant literature to understand the factors influencing legal awareness among rural communities, effective strategies for enhancing legal awareness, and the benefits of citizen engagement in promoting rural development.
Results: The findings indicate that enhancing legal awareness through the KADARKUM programme has the potential to increase citizen engagement in supporting rural development.
Limitations: This study was limited to a literature review and did not include original data collection or empirical research in a specific location.
Contributions: This study provides valuable insights into the significance of improving legal awareness as a foundational step in fostering citizen engagement to support rural development. The implications of this study can be used to formulate effective policies and intervention programs for community development.
Novelty: The novelty of this study lies in its focus on the KADARKUM programme as a potential mechanism to strengthen legal awareness and citizen engagement in the context of rural development.
role of green innovation in promoting sustainable economic development in Gweru, Zimbabwe
Authors: Mabhanda Wilson 
Published: August 2024

Purpose: In developing countries, such as Zimbabwe, the nexus between green innovation and sustainable economic development has not been thoroughly investigated. To fill this gap, this study examined the role of green innovation in promoting sustainable economic development in Gweru and Zimbabwe.
Research Methodology: Interpretivist philosophy underpinned qualitative data collection through a multi-case study method and thematic analysis approaches. Fifteen purposively and conveniently sampled participants participated in face-to-face interviews and focus-group discussions.
Results: The study’s findings revealed that green innovation was a precursor to sustainable economic development through the reduction of carbon emissions and climate change, supply of clean energy, and increasing agricultural production, all of which enable employment generation and improved standards of living.
Limitations: This study was limited to only green solar entrepreneurs in Gweru City, and other cities were not covered. The study was qualitative; hence, the results cannot be generalized to other cities in the country.
Contributions: This study contributes by expanding the body of knowledge on the green innovation agenda for Small to Medium Enterprises in the solar power systems of Zimbabwe; in addition, the use of protection policies can stimulate friendly environmental businesses in all sectors of the economy.
Empowerment of PKK members for reducing stunting in the Tasikmalaya City
Authors: Lopuhaa Hesty Marsya , Ginting Arwanto Harimas 
Published: August 2024

PKK members to optimize activities and programs related to stunting, which is in line with one of the goals of sustainable development (SDGS) in the world, called creating a healthy and prosperous life.
Research Methodology: Data were collected through a literature review and consultation with village officials and community groups participating in empowerment. Data reduction was performed, and the results of the analysis were explained and clarified with descriptive descriptions.
Results: This study reveals that PKK members, in this case, are partners with the Tasikmalaya city government, who have been empowered with several programs to accelerate stunting reduction, but the results of implementation from society have not been maximized.
Limitations: This study also specifically examines women's empowerment in Mugarsari Village, Tamansari District, Tasikmalaya City, which has a high prevalence of stunting.
Contributions: This study contributes to the field of healthy living and the welfare of the Indonesian people in handling stunting, starting from the smallest scope, surrounding community organizations. The findings and recommendations are relevant to policymakers, city governments, and researchers of local governance and community empowerment.
ANALISIS PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUASAN PELANGGAN (STUDI PADA MIE AYAM ATET PALEMBANG)
Authors: Gunawan Kevin , Pramuditha Charisma Ayu 
Published: August 2024

Tujuan dari penelitian ini untuk menganalisis pengaruh citra merek, kualitas produk, harga dan kepercayaan pelanggan terhadap kepuasan pelanggan pada mie ayam atet Palembang secara parsial. Tujuan lainnya untuk menganalisis faktor yang terdiri citra merek, kualitas produk, harga dan kepercayaan pelanggan terhadap kepuasan pelanggan pada Mie Ayam Atet Palembang secara simultan. Metode yang digunakan untuk pengumpulan data yaitu dengan melakukan penyebaran kuesioner dengan skala likert, dengan jumlah 200 responden. Jenis penelitian ini yang digunakan adalah kuantitatif deskriptif. Teknik pengambilan sampel menggunakan nonprobability sampling dengan metode purposive sampling serta menggunakan bantuan software SPSS 23. Hasil penelitian ini menunjukkan bahwa uji parsial (uji-t) variabel Citra merek (X1), kualitas produk (X2), dan harga (X3),berpengaruh positif dan signifikan terhadap kepuasan pelanggan (Y). Uji simultan (uji-f) membuktikan bahwa variabel independen citra merek (X1), kualitas produk (X2), harga (X3),berpengaruh terhadap variabel dependen kepuasan pelanggan (Y).

Kata kunci : citra merek, kualitas produk, harga, kepercayaan pelanggan, dan kepuasan pelanggan