bluuebunny/crossref_metadata_2025_split huggingface dataset:
Job search behaviors among African‐Americans
Authors: Schaffer Meline , Anne Taylor Mary 
Published: November 2012

PurposeResearch suggests that both internal and external resources are important in determining the level and intensity of job search behaviors among unemployed individuals. Specifically, an external resource, social support, and an internal resource, self‐efficacy, can have positive, facilitative effects on job search efforts. While these relationships are well‐established, the psychological mechanisms that explain the link between these resources and job search behaviors are unclear. This paper aims to explore positive coping and distancing as potential mediators of this linkage in an African‐American sample.Design/methodology/approachParticipants responded to a survey containing the variables of interest at two job fairs in the Southeastern USA (n=223). Of participants, 70 percent were female and the average age was 39. In total, 37 percent of respondents had an undergraduate degree or a more advanced degree, and the average length of unemployment was 9.9 months.FindingsResults suggest that the effects of both social support and self‐efficacy on job searches may be due to their impact on positive coping behaviors, which in turn are significantly related to increased search behaviors. Thus, positive coping had a consistent mediational role in explaining how higher levels of social support and more favorable levels of self‐efficacy enhance the intensity of two forms of job search behaviors. Distancing coping had a less significant and less consistent role as a mediator.Practical implicationsThis suggests that interventions meant to enhance self‐efficacy and social support of job seekers may have positive effects on actively applying for jobs and on enlisting the help of others in finding jobs among African‐Americans, as well as on the positive coping skills of the unemployed. Interventions should strive to increase these resources while simultaneously providing realistic expectations regarding the probability of finding a job well‐suited for the job seeker. This argues for the potential effectiveness of individually formulated plans for securing employment.Originality/valueThe paper emphasizes the importance of coping strategies used by unemployed individuals as a factor in job search intensity.
The influence of test method, conductor profile and substrate anisotropy on the permittivity values required for accurate modeling of high frequency planar circuits
Authors: Horn Allen F. , LaFrance Patricia A. , Reynolds John W. , Coonrod John 
Published: November 2012

PurposeThe purpose of this paper is to help high frequency circuit designers understand how to choose the best permittivity value for a laminate material for accurate modeling.Design/methodology/approachIn this paper, experimental measurements of the performance of simple circuits are compared to various mathematical and software models.FindingsHigher permittivity values were obtained using samples with bonded copper foil compared to samples etched free of foil. These higher values yielded better agreement between measured and modelled performance using current automated design software. High profile foil on thin laminates was found to increase the surface impedance of the conductor and change the propagation constant and apparent permittivity of the laminate by 15 percent or more. It was also demonstrated that, under some circumstances, the anisotropy of the substrate could result in differences in measured and modelled performance.Research limitations/implicationsOnly a limited number of circuit laminate materials were closely examined. Future work should include a wider variety of laminates.Originality/valueThe paper details the magnitude of the effects of test method, conductor profile and substrate anisotropy on the values of a material's permittivity best suited for circuit design purposes.
Emergent digital services in public libraries: a domain study
Authors: McMenemy David 
Published: November 2012

PurposeThis paper aims to explore the emergence of digital services in the public library domain via an extensive study of the websites of all Scottish public library services.Design/methodology/approachIn a four‐month period all 32 of Scotland's public library authority websites were visited by a researcher. The goal of the researcher was to record the options available from the library homepages in the following way: role of library in providing page content: content provider or access provider; was the page providing a digital service; what was the audience for the page: adult, child, or not specified; description of page content; and any noted usability issues. Each site was only visited to three levels below that of the initial homepage.FindingsThe study found a good standard of innovation in digital services around LMS functions, offering users the ability to keep in control of their borrowing and reserving. In addition there was a consistent set of electronic reference resources subscribed to by multiple libraries, offering high‐quality information both within the library and for library members from their home or workplace. Problems were found with regards to guidance on the usage of these resources, as well as confusion and inconsistency in terminology usage across different library services.Research limitations/implicationsThe paper only examines Scottish public library sites, and thus can only claim to be representative of that country. It also can only represent the sites at the time they were examined.Practical implicationsThe paper should be of interest to public and other librarians interested in patterns across websites in their sector.Originality/valueThis is the first national study of Scottish public library websites and its findings should be of value as a result.
Does rhetoric impact advertising effectiveness with liking controlled?
Authors: Huhmann Bruce A. , Albinsson Pia A. 
Published: November 2012

PurposeRhetorical works (schemes and tropes) can increase advertisement liking. Because liking impacts advertising effectiveness, this study aims to investigate if positive processing, brand awareness, and persuasion outcomes previously associated with rhetoric are spurious and chiefly attributable to liking.Design/methodology/approachAn experiment (n=448) employed natural advertising exposure conditions and a 3 (headline: nonfigurative, scheme, trope)×2 (copy length: long, moderate)×2 (involvement: high, low) between‐subjects factorial design.FindingsAbsent of liking differences, schemes and tropes are robust motivators of available resources devoted to processing (elaboration and readership). Favourable arguments only influence brand awareness and persuasion if processed. Consumers negatively view longer copy. Nonfigurative headlines encourage insufficient processing as copy lengthens. Insufficient processing decreases brand awareness and persuasion. However, schemes and tropes overcome negative copy length effects on brand awareness and persuasion regardless of involvement.Research limitations/implicationsWithout the benefit of increased liking, schemes interfere with copy point and brand memory similar to other creative attention‐getters – humour and sex appeals. Instead, schemes focus consumers on advertising style. The results are based on consumer responses; thus, error may make differences harder to detect. Another limitation is the focus on a single low‐risk, informational product, i.e. pens. Future research should investigate effects of rhetorical works with high‐risk and transformative products.Practical implicationsAdvertisers should use rhetorical works to motivate processing, especially with longer copy explaining advantages of new, technical, or complex products. Also, effective rhetorical works need not create positive affect.Originality/valueIsolating advertising rhetoric effects from liking differences explains anomalies in the literature (e.g. scheme versus trope superiority).
The heterogeneous effect of WOM on product sales: why the effect of WOM valence is mixed?
Authors: Yang Joonhyuk , Kim Wonjoon , Amblee Naveen , Jeong Jaeseung 
Published: November 2012

PurposePrevious literature on WOM has consistent findings on the positive and significant effect of WOM volume on product sales, but the literature on WOM valence has been mixed. In this study, the authors aim to explain the reason for the mixed effect of WOM valence on product sales by considering heterogeneous characteristics of products, especially in the movie market, by segmenting products into mainstream and non‐mainstream movies.Design/methodology/approachThis study uses empirical data from the motion picture industry, such as box office revenue, WOM volume and valence, and other variables of movie characteristics. The hypothesis is tested using OLS and panel data analysis in econometric methods.FindingsThe authors find a significant effect of WOM valence on box office revenue only in the case of non‐mainstream movies, which have relatively smaller marketing budgets than mainstream movies. The findings suggest that as marketing communication channels become more diverse, with larger marketing budgets, the effect of online WOM valence on product sales can be diluted. In addition, it is found that the effect of WOM volume on box office revenue is greater for mainstream movies, suggesting that consumers build higher credibility on products with larger sales or WOM volume, especially for experience goods with uncertain quality.Practical implicationsThe findings explain the weak relationship between WOM valence and product sales, which has been controversial in the WOM literature, and broaden the understanding of the effect of WOM on product sales.Originality/valueThe relationship between WOM valence and sales and, consequently, the revenue of a good has not been clearly understood, considering the heterogeneous characteristics of consumers in previous literature. In this study, it is found that WOM volume and valence have different effects on product sales, corresponding to differences in product category. The findings suggest a reason for the weak relationship between WOM valence and product sales, which has been controversial in the WOM literature.
Segmentation of Chinese adolescent girls using gender roles and ideal female images
Authors: Chan Kara , Leung Ng Yu 
Published: November 2012

PurposeThis study aims to investigate dimensions related to the gender role and identity perceptions of adolescent girls in Hong Kong. It also aims to develop a typology based on the dimensions and to examine its ability to predict brand relationship variables.Design/methodology/approachA convenience sample of 355 Hong Kong female secondary school students aged 12 to 19 were asked to answer questions about gender roles and identities, ideal female images, and liking of global brands. A segmentation approach was employed to classify the respondents.FindingsFour distinct clusters of adolescent girls were identified and profiled. They were Middle of the roaders, Achievers, Conservatives, and Inactives.Practical implicationsUnderstanding the unique characteristics of the clusters and the similarities and differences among them can enhance the targeting of marketing communication to adolescent girls, including the selection of celebrity presenters and visual images.Originality/valueThis was the first study to segment Chinese adolescent girls using gender roles and ideal female images.
Evidence of a secular trend in attitudes towards the macro marketing environment in India: pre and post economic liberalization
Authors: Lysonski Steven , Durvasula Srinivas , Madhavi A.D. 
Published: November 2012

PurposeIndia has undergone dramatic changes since the economic liberalization of 1992. This study aims to provide an historical analysis to determine if consumer attitudes towards marketing practices and consumerism in India have changed measurably from 1990 to 2009.Design/methodology/approachTo measure consumer attitudes towards marketing and consumerism, an established research instrument was administered with 39 Likert scaled items measuring seven dimensions. Two samples were compared: 1990 vs 2009.FindingsThe paper finds that 22 items exhibited significant differences. The mindset of Indians has evolved over the last two decades. Many of the changes were positive. However, the study does not provide a completely clean “bill of health” to the business community.Research limitations/implicationsThis paper used an urban sample; a rural sample would also be useful. Future research could examine other emerging economies such as Brazil, China, and Vietnam.Practical implicationsThe Indian marketplace is operating in a much more open and uncontrolled way since liberalization. Businesses must heed some of the results of this study and continue to pursue practices that consumers see as fair and as transparent. The authors encourage the Indian business community to remain vigilant about the issues addressed in this paper.Social implicationsThese consumer perceptions could be used for decision making by consumer welfare advocates and public policy makers. The lack of improvements in deficient areas may represent possible problems for business in the future. Firms must be concerned about their social responsibility regarding consumerism issues.Originality/valueThe paper offers a longitudinal view of India's consumerism movement. No other research has examined one of the BRICs in this context as this paper has done. Since India is now in the limelight, this research has contemporary value. The paper also provides a very good commentary on the changes in India's consumer markets. The paper has value to marketing managers and public policy advocates.
Interactions between libraries and technology over the past 30 years
Authors: Lynch Clifford , Greifeneder Elke , Seadle Michael 
Published: November 2012

PurposeThe purpose of this paper is to look back on the last 30 years of technology development for libraries.Design/methodology/approachThe paper presents an interview that took place at the American Library Association Annual Meeting in Anaheim, California.FindingsThe paper reveals that many of the developments are slow. There are very few really sudden revolutions in social‐scale technologies. They do not switch on quickly and cannot be sudden because the installed base is too thin.Originality/valueThe paper reveals that there should be some renewed conversation about how libraries can help the public. In the early days of the internet libraries played an enormous uncredited role in teaching the adult population about the internet. There are some opportunities like that now, and one place where we are starting to see signs of it is digital preservation, not as libraries doing it for the cultural record, but helping individuals to do it for their own content.
The 1990s: the formative years of digital libraries
Authors: Arms William Y. 
Published: November 2012

PurposeThis article aims to discuss some of the principal digital libraries projects during the 1990s and the impact that they had on modern libraries.Design/methodology/approachThe paper combines information from contemporary papers about the projects with recollections by the author who was personally associated with many of the projects.FindingsThe paper reveals that, about 1990, computing reached a point where it became economically possible to mount large collections online and to access them over networks. The result was a flurry of experiments and prototypes. Many are almost forgotten, yet the libraries of today were formed by the energy and creativity of these efforts. The paper places some of the most influential projects in context and discusses why some prototypes and experiments succeeded while others fell by the wayside.Research limitations/implicationsSeveral of the projects were never described formally in the academic literature, and there are no contemporary records to check some of the author's recollections.Originality/valueThe value of this paper is that many of the projects that formed the libraries of today were poorly documented and it is already difficult to find good information about some of them.
TIIARA: the “making of” a bilingual taxonomy for retrieval of digital images
Authors: Ménard Elaine 
Published: November 2012

PurposeThis paper aims to present the results of the second phase of a research project aiming to develop a bilingual taxonomy for the description of digital images. The objective of this second stage entailed the formal structuring of the taxonomy. It involved the choices of top‐level categories and their subcategories.Design/methodology/approachThe taxonomy development process consists of several steps that are iterative in nature, and, as such, an incremental user testing needed to be carried out in order to validate and refine the taxonomy components. For the first validation phase, the card sorting technique was used. To increase the value of the testing, two different sorting exercises were performed by ten respondents, who completed feedback forms to provide comments and suggestions.FindingsThe analysis of the data provided by the card sorting exercises and the feedback forms highlighted the difficulties participants encountered using the taxonomic structure. This step was especially useful in understanding why the cards of a group were classified together. A summary of the decisions that were made following the first part of the validation process, as well as suggestions to improve the final version of the taxonomy, are also included.Originality/valueThe participation of the end‐users is of crucial importance in the taxonomy development. The card sorting method is generally used in domains such as psychology, cognitive science and web usability. For this project, it proved to be an invaluable source to identify difficulties encountered using the taxonomy structure and dynamically suggested ways to improve it.
A requirements engineering analysis of MoReq
Authors: Vieira Ricardo , Ferreira David , Borbinha José , Gaspar Guilherme 
Published: November 2012

PurposeThis paper aims to provide an analysis of the MoRe2010 specification while identifying the best practices and techniques of requirements engineering's (RE) body of knowledge that could be applied to improve the quality of this specification.Design/methodology/approachConsidering the scope of MoReq, the authors describe the most relevant related RE techniques and common practices. Next, they evaluate the potential impact of applying these techniques to MoReq2010.FindingsBearing in mind that MoReq2010 is embodied as a textual document, the paper discusses how the structure and the writing style of this document could be improved by adopting: a pre‐defined structure template; standard‐based guidelines; and well‐defined requirements quality criteria. Also considering that MoReq2010 is the result of a collaborative process, it is also suggested how the authoring process could be improved by using traceability, prioritisation, and other requirements management techniques.Research limitations/implicationsThe paper only assesses the MoReq2010 specification as it was made public. Thus, although it is considered that requirements discovery approaches are very important for the quality of any final result, the paper does not discuss the techniques that were eventually used to elicit original stakeholders' needs.Originality/valueThe paper synthesizes several recommendations that, if followed, will have a strong impact on the overall quality of MoReq2010. Furthermore, as it is believed that these recommendations are not disruptive, they can be directly applied against the current version of MoReq2010.
The reciprocal impact of vertical service line extensions on parent brands
Authors: Boisvert Jean 
Published: November 2012

PurposeThe purpose of this paper is to examine the extent to which perceived extension innovativeness, extension quality, and consumer involvement affect reciprocal attitudes toward a newly launched vertical service line extension and the parent brand.Design/methodology/approachAn empirical investigation using a survey methodology was conducted with a sample of 664 respondents representative of the target population. Three pre‐tests were conducted. Partial least squares structural equation modeling and analysis of variance helped test the complex paths of nominal, mediating, and moderating variables.FindingsExtension innovativeness, extension quality, and consumer involvement positively mediate the relationship between the new extension and the parent brand. In addition, parent brand perceived innovativeness negatively moderates the impact of extension innovativeness on attitudes toward the parent brand. Perceived quality of the extension does not solely mediate a reciprocal attitude but is partially mediated by extension innovativeness.Research limitations/implicationsFuture studies should investigate different types of services and consumer goods to generalize the results. Other dimensions of involvement could also be tested.Practical implicationsThis study provides key findings to managers who are responsible for launching newly‐created upscale service extensions. When evaluating a new vertical service line extension, consumers actively process the available information. Thus, marketers must be careful to communicate the quality and the innovativeness of a new service because both factors can dynamically influence reciprocal attitudes toward the parent brand.Originality/valueThis article brings new insights as well as closing an important theoretical gap in the literature regarding the complex dynamic effects of perceived innovativeness, quality, and involvement in a context of a vertical service line extension during launch as it reciprocally impacts attitude toward the parent brand.
Pre‐recovery and post‐recovery emotions in the service context: a preliminary study
Authors: Ozgen Ozge , Duman Kurt Sumeyra 
Published: November 2012

PurposeThe purpose of this study is to analyze the mediating role of pre‐recovery emotions on the relationship between severity of service failure and post‐recovery positive and negative emotions and to examine the mediating role of justice perceptions on the interaction between pre‐recovery and post‐recovery emotions.Design/methodology/approachQuantitative data were collected in the form of questionnaire which was applied to 238 respondents. The respondents include the consumers who experienced a service failure followed by a service recovery. In this study, post‐recovery positive and negative emotions were dependent variables whereas severity of service failure, pre‐recovery emotions and three dimensions of justice perceptions were the other main variables. In line with this purpose, eight hypotheses aiming to clarify the relations among these variables were tested using correlation and hierarchical regression analysis.FindingsThe results suggest that post‐recovery negative emotions were affected by pre‐recovery emotions with the mediating role of distributive justice perceptions. The findings of this research reveal that dealing successfully with pre‐recovery emotions and integrating these emotions with favorable distributive justice perceptions have critical importance in mitigating the post‐recovery negative emotions.Practical implicationsDuring service recovery, service providers must concentrate on positive and negative emotions concurrently. Besides, managers also have to take pre‐recovery emotions into consideration and exert a special effort on distributive justice in order to decrease the intensity of post‐recovery negative emotions. Selection of recovery types, the effects of these on distributive justice perception and responding promptly to prevent pre‐recovery negative emotions are critically important for service providers.Originality/ValueThis study differs by focusing on pre‐recovery and post‐recovery emotions within a holistic view, which recommends the service providers an alternative perspective for being more proactive.