bluuebunny/crossref_metadata_2025_split huggingface dataset:
Drivers of halal orientation strategy among halal food firms
Authors: Zailani Suhaiza , Kanapathy Kanagi , Iranmanesh Mohammad , Tieman Marco 
Published: July 2015

Purpose– The purpose of this paper is to investigate the factors that motivate the halal food firms in Malaysia to practice halal orientation strategy (HOS).Design/methodology/approach– Data were obtained from a survey of 137 halal food firms in Malaysia, and analyzed using the partial least squares technique.Findings– Results showed that halal market demand, government support, expected business benefits, and integrity positively affect HOS.Practical implications– The findings of the study will help policy makers and managers of halal food firms to understand external and internal drivers of HOS, which may lead to successfully motivating the implementation of HOS in halal food firms.Originality/value– Although HOS plays a key role in protecting the halal status of any given product, this topic is rarely explored. This study thus contributes to the advancement of knowledge on factors that motivate the halal food firms to practice HOS.
The effect of packaging and brand on children’s and parents’ purchasing decisions and the moderating role of pester power
Authors: Taghavi Mahsa-Sadat , Seyedsalehi Alireza 
Published: July 2015

Purpose
– The purpose of this paper is to study the impact of chocolate packaging and brand on the purchasing decisions of a number of Iranian children and their parents. The paper also aims to investigate the role of pester power as a moderating variable in the relationship between children’s purchasing decision and that of their parents.

Design/methodology/approach
– Data were collected using a 26-item Likert-scaled questionnaire administered in February 2013 to the parents of 600 children at two daycare centers and four elementary schools in the city of Qazvin in Iran. The returned and complete questionnaires were subjected to confirmatory factor analysis and path analysis within structural equation modeling using IBM® Amos and SPSS statistical packages.

Findings
– The results show that packaging and brand have a positive effect on parents. However, children were only influenced by packaging, and not brand. Further, it was found that children influenced their parents during store visits. The study also confirms the moderating role of children’s pester power in the relationship between children’s purchasing decision and that of their parents.

Research limitations/implications
– A limitation of the study is that the issue of the effect of packaging and brand on children was explored through the opinions of parents. Also, due to budget constraints, images of chocolate products rather than real packages were used. Future research might study the effect of other factors such as peers, socio-cultural issues, and economic status. Another possibility would be to include other variables such as mental involvement and time constraint.

Practical implications
– The findings of the study might be useful for all manufacturers and suppliers of goods. More specifically, managers and marketing agents in the chocolate industry are recommended to improve children’s brand awareness through advertising as a way of making them want to buy branded products.

Originality/value
– The most important difference between this work and previous studies is its use of children’s pester power as a moderating factor in the relationship between the purchasing decision of children and that of their parents. Another good thing about this paper is that it gives the reader an insight into the Iranian context. The results give the manufacturers a better understanding of the factors children take into account when deciding to purchase something.
Does the consumers’ buying behavior differ for vegetarian and non-vegetarian food products?
Authors: Kumar Niraj , Kapoor Sanjeev 
Published: July 2015

Purpose
– The purpose of this paper is to identify and compare the factors which affect the consumers’ buying behavior of vegetarian and non-vegetarian food products in an emerging middle-size market. The paper also compares the preferences of the consumers for various food products and their respective market attributes.

Design/methodology/approach
– A total of 282 households of two middle-sized cities of India were personally surveyed with a structured questionnaire. Simple statistical analysis such as frequency distribution, factor analysis and analysis of variance, and logit regression were carried out to infer the required information.

Findings
– The results indicate that consumers consume more of vegetarian product than that of non-vegetarian products. Most of the consumers were interested in seeing and verifying the products of both of the categories before buying. Age and income of the consumers play important role in influencing their buying behavior for vegetarian food products, but not that of non-vegetarian food products. It was found that credence attributes of products, and market attributes play a dominant role in influencing the consumers’ behavior for both vegetarian and non-vegetarian food products. Packaged branded products were not popular in both the food categories.

Research limitations/implications
– The localized nature of this study limits the scope of wider generalization. Future research could use larger samples spread across all regions having different food culture.

Practical implications
– The findings of the study will be of help to food retailers who are interested to know whether the consumers’ buying process for these two categories of food products is more or less same or different in nature. This would help them to customize their product-specific marketing strategies as per the customers’ preferences and requirements.

Originality/value
– The paper gives a comparative insight on consumers’ behavior toward both vegetarian and non-vegetarian food. It provides specific reasons for having different or similar marketing strategies for two categories of food.
Determinants of service quality and impact of service quality and consumer characteristics on channel selection
Authors: Khudri Md. Mohsan , Sultana Saida 
Published: July 2015

Purpose
– The purpose of this paper is to seek the determinants of service quality and evaluate the impact of service quality and consumers’ characteristics on channel selection in the context of beverage industry in Bangladesh.

Design/methodology/approach
– Data were collected using convenience sampling method. Initially exploratory factor analysis was performed to extract the key dimensions of service quality and then structural equation modeling was employed to verify the causal relationships between the dimensions of service quality and service quality itself. χ2 test was used to determine whether any association exists between service quality or demographic variables and choice of channel types. Cramer’s V was performed to measure the strength of association. One-way ANOVA was carried out to identify significant impact of demographic variables on perception of service quality.

Findings
– The research findings indicated that personal interaction, appearance, reliability, policy, and problem solving are the key determinants of service quality in terms of beverage industry in Bangladesh. It is observed that customers preferring factors like personal interaction and problem solving intend to purchase beverage items from super shop. Customers who are deemed socioeconomically high taking profession and monthly income into account prefer shopping at super shop. Customers who are female or married with no kid or service holders showed better satisfaction with service quality.

Research limitations/implications
– Due to money and time constraints the study could not cover up the whole country. Conclusions and predictions to be applied to consumers in general may not be appropriate entirely since specific age group was deemed, given that the subject was beverage products.

Practical implications
– The model proposed in this study will help managers and suppliers understand how consumers assess the quality of services. In order to strengthen brand and create brand loyalty, marketing planners, managers, and suppliers must be aware of the dimensions of service quality, and consumers’ characteristics. Selecting an optimal sales channel is imperative for suppliers in order to make their products reach to target consumers.

Originality/value
– Service quality plays crucial role in ameliorating customer satisfaction and creating competitive advantage whereas sales channels have impact on sustaining the long-term profitability of the company. This paper has contributed significantly to these issues and sought consumers’ characteristics and preference as well.
Understanding the contract structure for mango and empirical analysis of its determinants
Authors: Ali Jabir , Kumar Sushil 
Published: July 2015

Purpose– The purpose of this paper is to analyze the structure of contractual arrangements in mango orchards and factors affecting the mango contract design in India.Design/methodology/approach– The study is based on personal structured questionnaire survey of 83 contractors in one of the major mango growing areas in India. A snowball sampling approach was adopted to select suitable respondents for the study. Descriptive statistics have been computed to understand the contractor’s response on contract attributes. Factor analysis was used to categorize the contractors’ responses on various attributes of the mango contract. Further, a logistic regression model has been developed to determine the factors affecting the contract decisions.Findings– The study identifies nine aspects of mango contracting covering orchard owner, orchard and contract management characteristics. Further, a logistic regression model has been developed to assess the factors affecting the contractor’s decision on the time of entering into mango contracting, i.e. pre-flowering or post-flowering stage. Regression analysis results clearly indicate that contractors who prefer pre-flowering contracts pay significantly higher attention to contract management attributes. On the other hand, those contractors who normally enter in contract once the mango trees have flowered are more likely to pay attention to orchard-related features.Practical implications– Specifically, the results have implications for contract terms, contract efficiency and effectiveness and overall performance. Finally, the study provides suggestions for a future research agenda to analyze mango production contracts.Originality/value– Though contracting in mango growing is a common phenomena, there is limited analysis on identifying the key contract attributes and factors affecting the contract structure.
Nutrition status of HIV+ children in Botswana
Authors: Nnyepi Maria , Bennink Maurice R. , Jackson-Malete Jose , Venkatesh Sumathi , Malete Leapetswe , Mokgatlhe Lucky , Lyoka Philemon , Anabwani Gabriel M. , Makhanda Jerry , Weatherspoon Lorraine J. 
Published: July 2015

Purpose
– Identifying and addressing poor nutritional status in school-aged children is often not prioritized relative to HIV/AIDS treatment. The purpose of this paper is to elucidate the benefits of integrating nutrition (assessment and culturally acceptable food supplement intervention) in the treatment strategy for this target group.

Design/methodology/approach
– The authors conducted a randomized, double blind pre-/post-intervention trial with 201 HIV-positive children (six to 15 years) in Botswana. Eligibility included CD4 cell counts
<
700/mm3 (a marker for the severity of HIV infection), documented treatment with antiretroviral (ARV) drugs, and no reported evidence of taking supplemental food products with one or more added nutrients in the six-month period prior to the study. The intervention (12 months) consisted of two food supplements for ethical reason, one with a higher protein content, bean (bean-sorghum based) group (n=97) and a cereal (sorghum) group (n=104) both of which contained added energy- and micro- nutrients. Anthropometric and biochemical nutritional status indicators (stunting, wasting, underweight, skinfolds for fat and muscle protein reserves, and hemoglobin levels) were compared within and between the bean and the cereal groups pre- and post-intervention separately for children six to nine years and ten to 15 years.

Findings
– Older children (ten to 15 years) fared worse overall compared to those who were younger (six to nine years) children in anthropometric and protein status indicators both at baseline and post-intervention. Among children six to nine years, the mid arm circumference and blood hemoglobin levels improved significantly in both the bean and cereal groups (p
<
0.01 and p
<
0.05, respectively). Although the BMI for age z-score and the triceps skinfold decreased significantly in the bean group, the post-intervention subscapular skinfold (fat stores) was significantly higher for the bean group compared to the cereal group (p
<
0.05). Among children ten to 15 years, both the bean and the cereal groups also showed improvement in mid arm circumference (p
<
0.001), but only those in the bean group showed improvement in hemoglobin (p
<
0.01) post-intervention.

Originality/value
– Similar significant nutritional status findings and trends were found for both food interventions and age within group pre- vs post-comparisons, except hemoglobin in the older children. Post-intervention hemoglobin levels for the type food supplement was higher for the “bean” vs the “cereal” food in the younger age group. The fact that all children, but especially those who were older were in poor nutritional status supports the need for nutrition intervention in conjunction with ARV treatment in children with HIV/AIDS, perhaps using a scaled up future approach to enhance desired outcomes.
Is workplace spirituality associated with business ethics?
Authors: Ayoun Baker , Rowe Louis , Yassine Fatima 
Published: July 2015

Purpose
– The purpose of this paper is to empirically explore the potential association between spirituality and business ethics in a hotel workplace.

Design/methodology/approach
– A scenario-based quantitative approach was used to collect data from 165 practicing professionals in the hotel industry.

Findings
– The results show that spirituality, as measured by the Spiritual Transcendence Scale (STS), did not correlate significantly with measures of ethical perception, ethical judgment, ethical intention or perceived moral intensity. There was, however, evidence to suggest that spirituality may be able to contribute incrementally to future research.

Research limitations/implications
– This study demonstrates that the dynamic associations between spirituality and ethics may produce different outcomes in different industry settings.

Practical implications
– If hotel companies focus on developing ethical standards, the effects on the business ethics of managers could be considerably greater than relying on the spirituality of managers or the encouragement of expression of spirituality in the workplace.

Originality/value
– Although the relationship between spirituality and ethics seems to be sensible, the empirical assessments on how managers’ workplace spirituality relate to their business ethics is notably lacking. The present study sought to fill this gap in literature.
Pricing strategies for resort fees: consumer preferences favor simplicity
Authors: Repetti Toni , Roe Susan , Gregory Amy 
Published: July 2015

Purpose– The purpose of this study is twofold: to determine hotel customers’ preference among hotel amenities pricing strategies, specifically a bundled, all-inclusive charge in the form of a resort fee, a limited choice resort fee at a lower price or a la carte pricing, and to determine whether hotel customer prefer bundled or partitioned pricing when faced with a mandatory resort fee.Design/methodology/approach– An online survey of participants aged 18 years and older who had taken an overnight leisure trip in the past six months is conducted. A fixed-choice set conjoint analysis is performed to analyze the 353 usable surveys.Findings– Results of this conjoint analysis show that 67 per cent of respondents prefer bundled pricing over partitioned pricing. Respondents also show higher utility for no resort fee and paying for amenities based on usage instead of being forced to pay a mandatory resort fee.Practical implications– Guest preferences for pricing strategies can provide hotel operators with valuable information on how to establish pricing structures. Results suggest that hotel operators could benefit from presenting a bundled price inclusive of room rates and mandatory fees.Originality/value– This is the only known study that examines mandatory fees in which customers receive additional amenities or services in exchange for an additional surcharge. This study also adds to the literature on pricing research in the hospitality industry.
“Do your internal branding efforts measure up?”
Authors: Erkmen Ezgi , Hancer Murat 
Published: July 2015

Purpose
– This study aims to understand the effect of brand citizenship behaviors of hospitality employees on customers’ relation with the brand. A model, which links employee behaviors to customers’ evaluation of brand performance, brand trust and brand commitment, is proposed to provide further insight into how customers form their relation with a brand.

Design/methodology/approach
– Data were collected from both customer-contact employees and passengers of a corporate airline company. Structural equation modeling was used to test the proposed model by using both employee and customer data in the same research model.

Findings
– The results showed that even brand citizenship behaviors of employees did not affect brand commitment of customers directly; these behaviors explain customers’ commitment to a brand through influencing perceived brand performance of customers and their trust toward a brand. Overall, this study provided support for the impact of employees’ brand-related behaviors on consumers’ relation with the brand.

Research limitations/implications
– The results suggest that hospitality employees contribute to the brand success through their behaviors. This helps organizations to enhance brand-related behaviors of their employees to ensure long-term relationships not only with customers but also with their employees in a labor-intensive and high customer contact industry.

Originality/value
– This research was one of the first to analyze the effects of employees’ brand supporting behaviors on consumers by using both employee and consumer data in the same research model within the hospitality context.
Dynamics of internationalisation of the hotel industry: the case of Spain
Authors: Brida Juan Gabriel , Driha Oana Madalina , Ramón-Rodríguez Ana B. , Scuderi Raffaele 
Published: July 2015

Purpose– This paper aims provides an empirical analysis of the development of the internationalisation process in the Spanish hotel industry, which has experienced major changes during the past decade. The degree of internationalisation between 2000 and 2010 is used as a proxy variable with the aim of mapping the development of international strategies.Design/methodology/approach– A longitudinal dataset measuring the internationalisation of Spanish hotel chains is used. Cluster analysis identifies the different behaviour of groups of firms during the analysed period.Findings– Two different clusters are detected, which can be attributed to different internationalisation strategies over time. Small and medium (SME) hotel companies seem to follow a different path of development than more established multinational companies. Over time, the entire group tends to be more compact, whereas the distance between the clusters is shown to diverge in final years. The groups’ composition suggests that business-networking relationships can be a strategy of particular importance for SMEs pursuing international expansion.Practical implications– This paper develops a better understanding of the changes of the internationalisation patterns of Spanish hotel chains. Findings could address managers in strategic decisions about how to improve competitive position. In particular, they recommend accounting for size, international experience and business network relationships when expanded abroad.Originality/value– This paper introduces a new approach based on studying clusters of Spanish hotels according to their internationalisation strategies over the time. Further analysis revealed the role of business network on internationalisation patterns.
Quality of work life and job satisfaction among frontline hotel employees
Authors: Lee Jin-Soo , Back Ki-Joon , Chan Eric S.W. 
Published: July 2015

Purpose– The purpose of this paper is to achieve three objectives: to investigate perceived quality of work life (QWL) need attributes among frontline employees in the lodging industry, to assess the asymmetric relationships between QWL attributes and job satisfaction (JS) and to prioritize QWL attributes for the effective management of JS.Design/methodology/approach– Data were analyzed using exploratory factor analysis, impact range-performance analysis and impact-asymmetry analysis.Findings– Each QWL attribute showed significant and various asymmetric or linear impacts on JS or job dissatisfaction (JDS).Practical implications– Study results provided critical information for hotel managers to prioritize several attributes, such as safe work place, fair pay, empowerment and effective training, to enhance JS and reduce JDS for frontline personnel.Originality/value– This study sheds light for identifying the underlying structure of QWL and further investigate the asymmetric relationship between QWL attributes and JS/JDS using need satisfaction, self-determination and three-factor theory in the lodging industry.
Insights on integrated marketing communications: implementation and impact in hotel companies
Authors: Šeric Maja , Gil-Saura Irene , Ozretić-Došen Đurđana 
Published: July 2015

Purpose
– The purpose of this paper is to provide insights on integrated marketing communications (IMC) by empirically examining the concept in a new context, that is hotel companies, and comparing its implementation and impact in Italian and Croatian hotels.

Design/methodology/approach
– The study uses survey methodology to assess IMC, approaching managers and guests in high-quality hotels.

Findings
– From the manager’s point of view, both Italian and Croatian hotels show a high level of IMC implementation and significant differences regarding some items. From the guest’s point of view, significant differences are obtained between the two hotel groups. In addition, IMC is found to influence positively and significantly customer satisfaction.

Research limitations/implications
– This research is limited to the Italian and Croatian hotel context. Future studies should approach a greater number of hotels to obtain more representative results.

Practical implications
– Managers need to adopt a holistic vision of marketing communications and regularly analyze consumers’ opinions to understand if their campaign works.

Originality/value
– This paper makes several original contributions, thus filling the existing gap in the literature. First, IMC is analyzed in a new environment, that is high-quality hotels. Second, the study is conducted in Italy and Croatia, where research on IMC is rather neglected. Third, in addition to managers’ opinions, guests’ perceptions are assessed, thus highlighting that consumers need to be considered as true “co-managers” of business strategies.