bluuebunny/crossref_metadata_2025_split huggingface dataset:
Consuming spirituality: the pleasure of uncertainty
Authors: Shaw Deirdre , Thomson Jennifer 
Published: March 2013

PurposeAlthough consumption of spirituality and growth of the market in this area have been well documented, it has been largely neglected in marketing. Existing literature exploring spirituality has suggested consumers in this area can experience uncertainty, but lacks clarity as to whether this uncertainty results in negative or positive affective states. The aim of this paper is to explore the theoretical concept of consumer uncertainty.Design/methodology/approachThe research adopts a qualitative exploratory approach through the use of interviews. It explores the theoretical concept of consumer uncertainty and its impact on affect.FindingsThe research reveals that consumers of spirituality did indeed embrace many of the products and services offered by the market in this area and they also experienced uncertainty, however, rather than negative as much of the literature surrounding uncertainty suggests, the uncertainty they experienced resulted in positive affective states.Research limitations/implicationsIt is acknowledged that the current research is limited by its exploratory nature, however, it highlights that consumer uncertainty should not always be viewed as negative and provides important insights into the consumption of spirituality.Originality/valueThe current research makes a number of contributions. First, consumption of spirituality in marketing is under researched. The current research found that individuals did embrace the market in this area and enjoyed the uncertainty inherent in many of the products/services on offer. Second, uncertainty as pleasure is under researched generally in the literature. The current research has contributed to this literature through findings which reveal that uncertainty can result in positive effect and this is stable even when individuals do not know that the outcome of uncertainty will be positive or that their uncertainty will be reduced.
Branding activities of a micro industrial services company
Authors: Sandbacka Jenny , Nätti Satu , Tähtinen Jaana 
Published: March 2013

Purpose– The purpose of this paper is to explore the internal and external corporate branding activities of micro-sized industrial business services companies.Design/methodology/approach– An abductive research approach and a case study method were used. Data were gathered with thematic interviews from three sources, a case company, its distributors, and its end customers.Findings– A model for building a corporate brand identity and image in a micro-sized industrial business services company was devised. Key activities, including defining company values and the business idea, designing, managing and stabilizing the service process, utilizing holistic corporate communications, networking as well as activating and retaining stakeholders and utilizing feedback, to build a corporate brand were identified.Research limitations/implications– As the importance of the internal branding can be presumed to rise with headcount, the repeatability of this study is weakened by the case organization being a micro company. Several suggestions for future research can be made based on this study: the causality of the presented model ' s connections with quantitative methods, the network branding and service company brand hierarchies.Practical implications– This paper shows how a micro company can build its brand, without deploying extra resources. Moreover, it suggests ways of utilizing external resources, by exploring how the company ' s stakeholders can participate in the branding process.Originality/value– This study expands the service branding literature to industrial services micro companies by identifying activities that they can undertake.
Attributes, consequences, and consumer values
Authors: Ha Jooyeon , Jang SooCheong (Shawn) 
Published: March 2013

PurposeThe purpose of this study is to identify consumer‐dining values for each restaurant segment (fast food restaurants, casual restaurants, and fine dining restaurants) using a means‐end approach and to suggest useful information for restaurant operators to develop differential marketing strategies for each segment.Design/methodology/approachThis study applied a means‐end chain approach to identify underlying consumer values across three different restaurant segments. The participants responded to questions in a one‐on‐one interview procedure regarding attributes of restaurants, consequences, and values. Based on the responses, hierarchical value maps were developed to better understand consumer value patterns across the three restaurant segments.FindingsThe results suggested that attributes of fast food restaurants were largely associated with convenience, success, and economic values; attributes of casual dining restaurants were related to emotional and belonging values; and attributes provided by fine dining restaurants were linked to emotion and quality life values.Practical implicationsThis research suggested what customers really want from the dining experience so that restaurant operators in each restaurant segment can develop effective marketing strategies, such as advertisements or promotions, which are distinguished from other competitive restaurants.Originality/valueBy using a means‐end chain approach, this study showed a holistic picture of the consumer dining values customers desire when they visit each restaurant segment, which is a unique contribution of this study.
Creating and sustaining meaningful engagement: what managers need to develop in their five roles as engagers
Authors: Sparrow Jane 
Published: March 2013

PurposeThe aim of this article is to show how middle managers can influence sustained engagement by fulfilling five keys roles of prophet, strategist, storyteller, coach and pilot.Design/methodology/approachThis article outlines the critical task managers face in securing meaningful, long‐term engagement, based on the author's personal views, experience and analysis of effective engagement strategies. The five key roles were identified from extensive qualitative interviews that the author conducted across many organizations. These findings were further supported with the bespoke development of a profiling tool and used with a representative management population to analyze the key strengths and development areas across the five roles. The effectiveness of the roles is supported with the author's observations of managers and leaders who all excel as engagers.FindingsEngagement for performance has a lasting impact on the bottom line and, in today's tough and challenging economy, organizations cannot afford to carry employees who do not contribute to the best of their abilities. Whilst many organizational level engagement strategies are concerned with building the understanding and awareness of the business strategy and how it impacts their role, the five roles as engagers builds on this core level of engagement and provides managers with practical, everyday ways to boost performance.Originality/valueThe identification of the five roles is based on the unique research of Jane Sparrow, author of The Culture Builders: Leadership Strategies for Engagement. The article explains each of the roles in detail and outlines practical examples of how high‐performing managers excel in each of the roles.
Limitations and potential misinterpretation of the National Disease and Therapeutic Index
Authors: Kolassa E.M. (Mick) , Bynum Leigh Ann , Holmes Erin 
Published: March 2013

PurposeThis paper seeks to clarify the use and limitations of the IMS National Disease and Therapeutic Index database, which is frequently used by scholars and courts to provide insights into pharmaceutical markets. Specifically, the paper aims to discuss appropriate and inappropriate uses of the data and details the limitations as a means of drawing generalizable conclusions.Design/methodology/approachThe paper takes the form of a literature review and critical evaluation of data and its uses.FindingsThe IMS NDTI can provide useful insights into pharmaceutical markets, and also provide indications of potential trends or behaviors, but cannot be relied on for conclusive evidence of such phenomena in the marketplace. The NDTI has limitations that result from sampling and design issues, as well as the specific method by which the data are collected and coded. Although IMS is clear and forthright in addressing these limitations, many researchers have apparently chosen not to heed these cautions and have drawn unsupportable conclusions from NDTI data.Originality/valueThe implications of drawing inappropriate conclusions from the NDTI database can range from the development of a crucial misunderstanding of the market by pharmaceutical marketers, the establishment of erroneous theories or assumptions into the literature or even the miscarriage of justice when the data are used as the basis for a legal judgment or claim. Users must be cautious when drawing any conclusions from these data.
Modeling patient satisfaction construct in the Indian health care context
Authors: Chahal Hardeep , Mehta Shivani 
Published: March 2013

PurposeThe paper aims to establish structure of patient satisfaction construct in Indian health care settings.Design/methodology/approachThe data were collected from 528 indoor patients who were seeking treatment from Government Medical College (GMC), Bakshi Nagar and Acharya Chandra Medical College and Hospital Sidra (ASCOMS), Sidhara, the two teaching and research hospitals operating in Jammu City, India. Both exploratory and confirmatory factor analyses are used to verify the scale dimensions.FindingsThe results reveal that patient satisfaction is a multidimensional construct comprised of four dimensions, namely: physical maintenance, physician care, nursing care and internal facilities. Among the four hypothesized models, only model 2 depicting the impact of dimensions on satisfaction showed a good fit while the other three models showed either average (model 4) or poor (models 1 and 3) fit. The analysis of the models indicates that all patient satisfaction dimensions positively and significantly contribute to patient satisfaction and which also act as an important mediating factor between the satisfaction dimensions and patient loyalty.Research limitations/implicationsThe cross‐sectional design of the research is the limitation as all measures were collected at a single point‐of‐time. Because the findings of the study are based on overall satisfaction of the patients, no comparison is made between the degree of patient satisfaction achieved in public and private health care hospitals.Originality/valueThe paper measures patient satisfaction in the Indian context.
Managing the World Heritage Site of the Acropolis, Greece
Authors: Kavoura Androniki , Bitsani Evgenia 
Published: March 2013

PurposeThe purpose of this paper is to examine practices for the presentation of specific sites in Greece, and in particular the way the Acropolis, Greece, a World Heritage Site, is communicated at national, local, and international levels, seeking to identify the policy for the presentation of heritage in the specific venue with its historical and current developments.Design/methodology/approachThis study presents data collected from the analysis of archival documents and interviews with curators who offered the researchers ground to explain the purposes and reasons for the implementation of decisions related to the management of heritage following a case study design.FindingsThe paper argues for the need of a critical approach towards the implementation of communication activities for many sites rather than the world‐renowned ones. Issues that associate with the relationship of heritage with social aspects of the contemporary world receive little attention in the literature, let alone the masked political and economic implications that state governments often do not admit. The projection of the perceived distinct characteristics of a country, nationally and internationally, signifies the role that these properties may have when states present them at national level while retaining their international character.Originality/valueThe article makes a theoretical and practical contribution to the way the marketing of heritage for the Acropolis can consist of a typical recourse for other sites in other areas and is associated with socio‐economic and political implications.
Economic analysis of clean energy options for Kuwait
Authors: Yessian Kevin , DeLaquil Pat , Merven Bruno , Gargiulo Maurizio , Goldstein Gary 
Published: March 2013

PurposeAn economic assessment was performed of the potential for clean energy options to contribute to the power and desalination needs in the State of Kuwait over the next 20 to 40 years. The paper aims to summarize two analyses that were performed for the Kuwait Institute for Scientific Research to develop a strategy promoting renewable energy and evaluating alternative technologies including nuclear energy.Design/methodology/approachThe analyses were performed using a power and water model for Kuwait that was constructed using the International Energy Agency – Energy Technology Systems Analysis Programme (IEA‐ETSAP) TIMES modeling framework. Data provided by the Ministry of Electricity and Water (MEW) and the Kuwait Petroleum Company (KPC) characterizes the projected demand for power and water; the existing and planned power generation and water desalination plants, including the expected retirement of existing plants; and future fossil fuel prices and availability. New power generation options – including renewable energy (RE), nuclear, combined cycle gas turbines (CCGT) and reheat steam power plants (RHSPP) – were compared in this least‐cost optimization framework.FindingsThe model results indicate that by 2030 the cost‐effective RE share is 11 percent of electricity generation in the reference case and 8 percent in the case with the nuclear option. The RE technologies alone provide a 2030 net‐back value compared to the reference case of US$2.35 billion, while in the nuclear case they increase the 2030 net‐back value by an additional US$1.5 billion. Increasing the RE share, as a government policy, to 10 percent, 15 percent and 20 percent, decreases the 2030 netback benefit by US$1.0, $3.6 and $8.3 billion, respectively.Research limitations/implicationsSensitivity runs based on scenarios that assume higher RE costs or lower availability, lower demand growth, lower oil and gas prices, higher nuclear plant investment costs, and RE capacity credit were analyzed.Practical implicationsThe analysis provides a compelling economic basis for initiating a renewable energy program in the State of Kuwait. However, these forecasted benefits will only materialize to the extent the projected RE investments are achieved if they begin in earnest soon.Originality/valueThe analysis identifies a cost‐effective share of renewable energy use in Kuwait as about 11 percent of electricity generation in 2030. The investment in renewable energy provides the State of Kuwait with a net‐back value of US$2.35 billion, due to the fuel savings that are generated by using renewables.
Modes of innovation in the Canadian wine industry
Authors: Doloreux David , Chamberlin Tyler , Ben‐Amor Sarah 
Published: March 2013

PurposeThe purpose of this paper is to investigate the sectoral variety and common patterns of innovation in the wine industry. It intends to explore the nature, extent and sources of variety of innovation in the Canadian wineries.Design/methodology/approachThe data employed come from a firm‐level survey addressed to 146 wine establishments in Canada. Results were analysed using factor analysis and non‐parametric statistical analysis.FindingsThe results reveal wineries tend to introduce many innovation activities which are internalised or externalised, draw on a variety of different sources of information, with a clear distinction between market sources, government sources (laboratories, research centres) and educational establishments, and introduced different types of innovation, including product and process but also organisational innovation.Practical implicationsThe results suggest individual wineries innovate differently, but within a limited number of fairly consistent modes.Originality/valueThere is presently no published research investigating the different modes of innovation with regards to the wine industry and the case of Canada can provide valuable insights to understand how innovation is developed and sustained in cool climate regions.
Chilean wine producer market orientation: comparing MKTOR versus MARKOR
Authors: Rojas‐Méndez José I. , Rod Michel 
Published: March 2013

PurposeThe purpose of this paper is to assess the degree of market orientation of a sample of Chilean wine producers; to compare two different instruments for assessing market orientation in this context; and to comment on the possible cultural sensitivities of these two measurement instruments developed from a North American context but applied in culturally dissimilar contexts.Design/methodology/approachIn total, 69 CEO and Marketing Managers, representing approximately one quarter of the total number of wineries in Chile, completed a face‐to‐face survey questionnaire that utilized both the Narver and Slater MKTOR and the Kohli and Jaworski MARKOR market orientation scales. SmartPLS was used to carry out the measurement and structural analysis.FindingsResults reveal that more than half of surveyed Chilean wine producers are market oriented, with 65 per cent congruence between the two scales. Cluster analysis also reveals three distinct segments and sets of characteristics that distinguish market oriented from non‐market oriented wineries. MKTOR and MARKOR scales show similar level of predictive power when using subjective or perceptual measures of performance as dependent variables. However, the MARKOR scale is found to be better in explaining changes in the dependent variable when the latter is measured by actual sales and gross margins (objective performance). National cultural dimensions (power distance and uncertainty avoidance) have an impact within organizations in the implementation of a market‐oriented strategy in a consistent and coordinated manner.Research limitations/implicationsThe MARKOR scale appears to have superior predictive validity and to be more practical for measuring market orientation since it explains the change in dependent variables to greater degree when performance is measured with objective as opposed to the perceptual measures.Practical implicationsChilean winery managers should devote significant attention to market sensing activities and competitive intelligence gathering. The competitive and national cultural environment plays an important role in moderating the relationship between market orientation and a firm's business performance. They may also wish to consider becoming involved in various trade organisations, as well as collaborative partnerships with academic institutions, to enhance their competitive intelligence and technological competences.Originality/valueThis paper is the first to illustrate the market orientation of Chilean wine producers, and one of only a few to discuss the impact of national cultural values on market orientation.
The first systematized uses of the term “management” in the eighteenth and nineteenth centuries
Authors: Le Texier Thibault 
Published: March 2013

PurposeThe aim of this paper is to seek to reveal the familial roots of modern management thought, largely overlooked by a vast majority of management historians.Design/methodology/approachUsing a hermeneutic approach, the early uses of the word “management” are analyzed, as well as the different literature where it is the most frequently employed.Findings“Management” does not mean primarily “business management.” Rather, the first meanings of this word refer to the family realm. As such, the development of early management thought is not a matter of technical or scientific innovation, nor is it a matter of institutional size or profit. For a long time, management practices have concerned things more than people. In the twentieth century, the principle of control comes to supersede the principles of care and self‐government.Research limitations/implicationsThe paper's findings call for another history of management thought, as against the too narrow histories of modern business management and the too inclusive histories of management as an ancestral and universal practice.Practical implicationsThis research sheds light on two forgotten roots of management thought: the principles of care and of self‐government, which management practitioners could bring up‐to‐date. By presenting the family as the first locus of true “management” thought, it is an invitation to draw from domestic ways of governing.Originality/valueThe historical material here analyzed remains largely unknown to management historians. The method, focusing on text analysis rather than on the study of practices, remains rare in the field of management history.
Cost accounting and scientific management in libraries: a historical overview
Authors: Kont Kate‐Riin 
Published: March 2013

PurposeThe aim of this paper is to focus on the history of cost accounting, costing, and time and motion studies, which were initially developed for industry and private sector organisations, in libraries. At the same time, the article attempts to deal with the question of when and why the need for the evaluation of costs and the standardisation of different library work processes emerged.Design/methodology/approachThe data used in this paper are based on reviewing and summarising relevant studies, which have been conducted in libraries, and was inspired by the ideas of scientific management and cost accounting.FindingsThe implementation of cost accounting systems and scientific management ideas in libraries has historically been treated as a technical innovation rather than an organisational or management innovation. The most important consideration is that librarians are not machines, which can be set at a given speed and expected to produce a uniform product. Fortunately, there is no indication that production standards for libraries are going to be set up.Originality/valueThis article raises a perspective in library management that has not been dealt with before. Namely, it explores how the profession of a librarian as an erudite scholar changed into a profession requiring routine work and considers the impact that the ideas of scientific management and cost accounting research had on library employees when they reached libraries.