bluuebunny/crossref_metadata_2025_split huggingface dataset:
Employees’ change in perception when artificial intelligence integrates with human resource management: a mediating role of AI-tech trust
Authors: Arora Meenal , Mittal Amit 
Published: June 2024

PurposeThis research explores and examines the change in perception artificial intelligence (AI) technology can bring in various human resources (HR) functions [(perception of change that AI can create in the talent acquisition (PAITA), perception of change that AI can create in the training and development (PAITD), perception of change that AI can create in the performance assessment (PAIPA) and perception of change that AI can create in the pay and rewards (PAIPR)] and its impact on intention to adopt AI by HR professionals. Additionally, as the literature on trust in AI is scanty, the mediation influence of AI-tech trust was also examined.Design/methodology/approachCross-sectional data were gathered from 264 HR professionals from Indian e-commerce organizations. The model has been tested using a two-step partial least squares-based, structural equational modeling (PLS-SEM) technique.FindingsAI uses algorithms for creating accurate and trustworthy information databases; it also enables quick data access and transmission, which enhances HR functions. Employees’ perception of the change that AI can bring to various HR functions significantly impacts the adoption of AI in HR. Additionally, AI-tech trust positively mediates all the hypothesized relationships.Originality/valueBased on stimulus-organism-response (S-O-R) and affordance theory, this study significantly increases the understanding of how employees perceive changes in various HR functions as a result of AI implementation and how much they trust the AI technology. This study also addresses the lack of research on AI integration in HR, with a special focus on developing countries.
Would the Country Delight brand promise strike the right consumer chords?
Authors: Gupta Shruti , Sondhi Neena 
Published: June 2024

Learning outcomes
At the end of this case study discussion, the learners should be able to identify the five-step consumer decision-making process, comprehend the role of consumer involvement and decision rules in determining the consumer choice sets, identify branding elements and cues critical to building a brand proposition, recognize the difference between point-of-parity and point-of-differentiation when building a brand proposition, develop comprehensive segment profiles in terms of their demographics, psychographics, usage and consumer–brand relationships and examine the merit of a psychographic versus benefit-based brand positioning and implication of the brand positioning on the firm’s branding and business strategy.

Case overview/synopsis
Country Delight, co-founded by Nitin Kaushal and Chakradhar Gade, tackled dairy industry challenges by embracing a direct-to-home consumer model, emphasizing consumer insights and maintaining stringent quality standards. In 2022, the company embraced “Live Better” as its brand mantra, advocating for healthier lifestyles. The next leg of the brand’s journey thus mandates crafting a distinct, user-specific brand promise that affiliates with the business strategy. The central dilemma revolves around identifying the consumer segment/s for a sustained relationship. While recognizing consumer pain points, the challenge emerges in aligning the brand proposition with the diverse interpretations of “Live Better” among consumers. The quest for the right brand persona prompts crucial questions about uniting distinct segments and devising a coherent communication strategy. Can Country Delight formulate a universally resonant brand promise that harmonizes across all consumer groups? Will the risk of diverse interpretations lead to fragmenting Country Delight’s brand narrative?

Complexity academic level
This teaching activity is aimed at Masters of Business Administration-level courses in marketing management, consumer behavior and brand management.

Supplementary materials
Teaching notes are available for educators only.

Subject code
CCS8: Marketing.
Assessing the relevance of an Indian undergraduate civil engineering programme: a fuzzy analytical hierarchy process approach
Authors: Sharma Swapnil , Singh Seema Ravindra , Jatav Sunita 
Published: June 2024

PurposeAn undergraduate civil engineering programme is assessed for its relevance to the building construction sector. Its contrast from the existing curriculum structure is also highlighted.Design/methodology/approachThe curriculum is clustered into 15 groups based on disciplines. A pairwise comparison of groups is conducted by experts from the building construction sector. Expert judgements are analysed using Fuzzy Analytical Hierarchy Process (Fuzzy AHP) to determine the groups' order based on their importance in preparing students for a career in the building construction sector.FindingsConcrete Technology, Structural Design and Analysis, and Building Technology and Town Planning emerged as the three most essential course groups, followed by Construction and Project Management, Surveying, and Geotechnical and Allied. Foundational Science and Math, Hydrology/Water Resource Engineering, and Computing and Programming came last in the order.Research limitations/implicationsRelying on a curriculum from a specific region, generalizability to other geographical areas is limited. The perspective of building construction sector professionals excludes the views of other stakeholder groups within the sector.Practical implicationsThe study allows universities in general to enhance students' job prospects in construction by calibrating course group priorities and aligning skills with industry needs, thereby potentially improving employability, and boosting the industry-academia relationship.Originality/valueFuzzy AHP has been utilized by building construction industry experts to assess the relevance of an undergraduate civil engineering curriculum. Findings serve as a valuable reference for implementing positive curriculum changes to potentially enhance student employability.
Dynamic adaptive decision support for strategic decision-making in healthcare organizations
Authors: Aarninkhof-Kamphuis Anke , Voordijk Hans , Dewulf Geert 
Published: June 2024

PurposeThe main objective of this study was to design a dynamic adaptive decision support model for healthcare organizations facing deep uncertainties by considering promising dynamic adaptive approaches. The main argument for this is that healthcare organizations have to make strategic decisions under deep uncertainty, but lack an approach to deal with this.Design/methodology/approachA Dynamic Adaptive Decision Support model (DADS) is designed using the Design Science Research methodology. The evaluation of an initial model leads, through two case studies on ongoing and strategic decision-making, to the final design of this needed model for healthcare organizations.FindingsThe research reveals the relevance of the designed dynamic and adaptive tool to support strategic decision-making for healthcare organizations. The final design of DADS innovates Decision Making under Deep Uncertainty (DMDU) approaches in an organizational context for ongoing and strategic decision-making.Originality/valueThe designed model applies the Dynamic Adaptive Policy Pathways approach in an organizational context and more specifically in health care organizations. It further integrates Corporate Real Estate Management knowledge and experience to develop a most needed tool for decision-makers in healthcare. This is the first DADS designed for an organization facing deep uncertainties in a rapidly changing healthcare environment and dealing with ongoing and strategic decision-making.
Factors affecting quality of education during pandemic: lessons learnt and way forward
Authors: Chandani Arti , Wagholikar Smita , Pathak Mohit , Ubarhande Prashant , Bhatia Ankita 
Published: June 2024

Purpose
The pandemic brought by COVID-19 in March 2020 shook the entire world, compelling everyone to remain indoors. Most B-Schools were unprepared for such a situation and did not have the resources to carry out the teaching and learning activities. B-schools then adopted online and hybrid modes of learning to impart education to their students. The purpose of this study is to identify factors affecting the quality of education along with lessons learnt and lessons to be left behind, using qualitative method.

Design/methodology/approach
The factors affecting the quality of education were drawn from the literature, and 18 faculty members were interviewed. The study uses a descriptive method, where interviews were conducted, and each interview was recorded, with an explicit permission of respective faculty member and coded and categorized to identify themes.

Findings
The significant contribution of this study is that it highlights? Through the learnings and experiences of the pandemic? What will work in the future for business schools. The use of online teaching-learning sessions and softwares, namely, Turnitin and Grammarly will not fade away. Faculty will use various engagement tools such as quizzes and simulations to improve the learning and quality of education in the post-pandemic era. Various interactive and online tools emerged during the pandemic which allowed faculty to use diagrams and infographics in their teaching, and this helped the faculty to cater to students with different learning styles.

Originality/value
This study will provide B-Schools, faculties and leaders an input for improving the quality of online education. The present study provides an empirical contribution to the factors affecting online education and its quality, by highlighting the perspective of faculty members with the help of qualitative study. These factors make a clear and strong indication that education in the future will be partly online, wherein a lot of e-learning resources will be used by faculty to impart quality education.
“I couldn’t do the job anymore”: a qualitative study exploring clinical psychologists’ experiences of working in and leaving CAMHS to work independently
Authors: Wintour Laura Jane , Joscelyne Trish 
Published: June 2024

Purpose
Child and adolescent mental health services (CAMHS) has been described as “in crisis” and “not fit for purpose”. CAMHS services have undergone a multitude of changes, including policy initiatives, recent growth in demand, decreases in resources and increased pressure. This study aims to explore the experiences of clinical psychologists (CPs) working in CAMHS, leaving CAMHS and working independently with children and families.

Design/methodology/approach
A qualitative design with semi-structured interviews of ten participants was used. Interviews were analysed using interpretative phenomenological analysis.

Findings
Results are represented within 5 themes and 14 sub-themes. Participants felt that over time there had been undesirable changes in CAMHS, which left them reminiscing about the past. Participants felt unable to do their job in CAMHS, meet the needs of children and young people and use their psychology skills. Participants emphasised the importance of colleagues and being part of an multidisciplinary team, which had been missed since working independently, but they also highlighted difficult relationships with managers. Participants felt that working at CAMHS had negatively impacted their emotional and physical well-being and their family life. In contrast, participants felt that working independently meant they could do the job they had wanted to be doing as a CP and had a better work–life balance.

Originality/value
This study had implications for services, where it would be beneficial for the experiences of CPs to be considered in relation to current practice with the view of improving the experiences of staff. Future research would benefit from exploring the experiences of CAMHS staff further.
Practice Briefing: The implications of a move towards explicit discounted cash flow (DCF) models for property investment valuations
Authors: Frodsham Malcolm 
Published: June 2024

PurposeThe primary purpose of this Practice Briefing is to examine the implications of the recommendations of the Royal Institution of Chartered Surveyors (RICS) Review of Investment Valuations to shift towards (explicit) discounted cash flow (DCF) valuations on valuers, clients, risk management and market data.Design/methodology/approachThis Practice Briefing will develop a conceptual framework to articulate the impact of the shift towards explicit modelling assumptions in valuations. A comparative analysis is conducted to contrast traditional valuation approaches with an explicit DCF approach.FindingsThe proposed shift to DCF valuations in the real estate industry carries both subtle and profound implications. While on the surface, the move appears to bring minimal change since current valuations are already DCF-based, a deeper exploration reveals a potential transformation to the understanding, analysis and measurement of pricing and risks in commercial real estate.Practical implicationsThe traditional techniques adopted in valuations have become pervasive in the industry, hindering more sophisticated modelling and analysis of individual assets and portfolios. Explicitly modelling assumptions in both the initial years of cash flow and perpetuity calculations would unveil fundamental relationships and rationales that have previously been buried within, and perhaps ignored by, an All Risks Yield (ARY).Originality/valueThis briefing identifies the cause of confusion when interpreting ARY differentials on implied target returns and risk and demonstrates how a change to explicit assumptions, such as growth and letting periods, would enhance transparency, enabling more informed client–valuer discussions, which in-turn will boost confidence in valuation accuracy, lead to more sophisticated asset modelling, market data, forecasting and market analysis.
Fostering wellbeing and satisfaction for micro-entrepreneurs: the role of coworking spaces
Authors: Orel Marko , Lukes Martin , Zouhar Jan 
Published: June 2024

PurposeThis study aims to examine the impact of coworking spaces (CWS) on the wellbeing and entrepreneurial satisfaction of remotely working micro-entrepreneurs, highlighting the role of these spaces beyond conventional work locations. It specifically investigates how CWS foster a supportive ecosystem for micro-entrepreneurs, supporting their professional journey.Design/methodology/approachEmploying a mixed-methodological approach, this study uses nearest-neighbor matching and multiple regressions based on quantitative surveys from a representative sample of micro-entrepreneurs, including those working from CWS, and a qualitative focus group with frequent CWS users. This comprehensive approach allows for a nuanced exploration of the impacts of CWS on micro-entrepreneurs' wellbeing and satisfaction.FindingsThe study finds that micro-entrepreneurs experience significant benefits from utilizing CWS, most notably in terms of wellbeing and work–life balance. These spaces provide valuable support through community building, networking opportunities and structured work environments. The benefits of CWS are particularly pronounced for women and micro-entrepreneurs with young children, aiding in boundary management and mitigating the challenges of social isolation.Practical implicationsWe provide clear implications for remotely working micro-entrepreneurs, especially women with young children at home, on why to use CWS as their primary locations. The findings also offer insights for policymakers and CWS providers, underlining the importance of designing CWS environments that meet micro-entrepreneurs' diverse needs.Originality/valueThis study contributes to the existing literature by providing a detailed examination of the utilization of CWS among micro-entrepreneurs and the impact of CWS on their wellbeing and entrepreneurial satisfaction.
ESG and impact litigation: identifying and governing the causes through strategic accountability patterns
Authors: Andreoli Chiara , Cremasco Chiara , Falivena Camilla , Brunelli Sandro 
Published: June 2024

PurposeAs financial firms incorporate impact strategies more extensively into their operations, they are asked to sustain their impact claims and thus face increased risks of regulatory scrutiny and lawsuits from private and public parties. The lack of reliable frameworks to measure impact gives rise to phenomena like impact washing, leading to litigations. This article aims to explore the main factors contributing to the impact litigation risk and the mechanisms employed by practitioners in the impact investing field to navigate and address this challenge.Design/methodology/approachWe conducted semi-structured interviews involving three impact investors and three impact lawyers with specific knowledge of ESG and impact controversies, adopting the Gioia Methodology for the analysis. We triangulated such information with the analysis of secondary data.FindingsThe “great noise” around the impact investing world and the rise of impact washing, the lack of shared standards for measuring impacts and the misalignment of interests among actors involved in the initiatives constitute a potential “litigation bomb”. Such a scenario is detrimental to an investment strategy, which has the potential to tackle societal issues.Originality/valueThis study represents an initial effort to connect the academic debate on impact litigation with the expert’s active “on-field” standpoints. The identified and validated drivers of impact litigations provide valuable insight to enhance the governance and accountability of impact investing. Implementing Impact Measurement and Management (IMM) tools, participatory governance models, clear impact-focused contracts and a proactive approach could serve as prospective solutions to mitigate the risk of disputes.
Exploring the impact of Qatar’s soft power sponsorship in the Indian Premier League: a social identity perspective
Authors: George Joliss Helen , Ranjith V.K. 
Published: June 2024

PurposeDrawing upon the Social Identity Theory, this research aims to investigate the effectiveness of Qatar’s soft power sponsorships among the Indian Premier League (IPL) fans in India. We explore the relationship between team identification, team-sponsor fit, and purchase intention of sports fans, while also examining the moderating effect of sponsor brand awareness in the context of the IPL.Design/methodology/approachUsing a quantitative research design, we conducted both offline and online surveys from sports fans. The proposed model was examined using Confirmatory Factor Analysis and Partial Least Square-Structural Equation Modelling to test the study’s hypotheses.FindingsThe results reveal a positive and significant association between team identification and team-sponsor fit, and team-sponsor fit and purchase intention of sponsor brands. Further, brand awareness moderates the relationship between team-sponsor fit and purchase intention of sponsor brands, but not on the team identification and team-sponsor fit relationship.Research limitations/implicationsThis research adds to the paradigm of social identity theory and soft power sponsorship research. By providing insights into fans’ predisposition towards the team sponsors, the study will help managers design effective brand promotion strategies.Originality/valueThis research is the first to explore the effectiveness of soft-power sponsorships in the Indian mega-sports landscap. It is also the first to explore the moderating effect of sponsor brand awareness on sponsorship effectiveness, which is determined through the purchase intentions of the sponsor brand.
Mycorrhizal arbitrage, a hypothesis: How mycoheterotrophs could profit from inefficiencies in the biological marketplace
Authors: Steidinger Brian S. 
Published: June 2024

Abstract

Mycoheterotrophy, whereby plants acquire both carbon and nutrients from a fungal partner, is an evolutionarily puzzling phenomenon. According to biological market models, mycoheterotrophs have nothing to offer and thus should be shunned as trading partners by discriminating fungi. Nevertheless, mycoheterotrophy is common, particularly among orchids, and an estimated 10% of all plant species are facultatively mycoheterotrophic at early stages in their life cycle.

Reconciling mycoheterotrophy with biological market models, I describe how mycoheterotrophs could use arbitrage trading to net a profit of carbon and nutrients, without acquiring either from the abiotic environment. The model requires that mycoheterotrophs simultaneously buy and sell both carbon and nutrients, exploiting variability in the trading ratios offered by mycorrhizal fungi.

The model relies on several conditions, including the ability of the mycoheterotroph to form indirect hyphal associations with two or more neighbouring autotrophic mycorrhizal associations, the existence of variable carbon:nutrient exchange ratios among these associations and the ability of mycoheterotrophs to invert the net‐direction of resource trade. Evidence that these conditions occur in a state of nature varies from incontrovertible to plausible given available models.

The arbitrage model provides evolutionary rationale for mycoheterotrophy from both the plant and fungal perspective. Accordingly, mycoheterotrophs match trading ratios offered by autotrophic plants and, thus, need not be antagonists. The model makes novel predictions that distinguish it from source‐sink models, most notably in the existence of resource exchange inversions at the plant‐mycorrhizal interface. Finally, the model emphasizes market inefficiencies as the foundation on which mycoheterotrophs construct an arbitrage niche.

Read the free Plain Language Summary for this article on the Journal blog.
From a national elite to the global elite: Possibilities and problems in scaling up
Authors: Maxwell Claire , Lillie Karen 
Published: June 2024

AbstractThis research note highlights emerging findings that speak to the challenges of joining the transnational elite, particularly for those coming from the Global South. For a longitudinal study of wealth inheritors becoming more transnational via their educational paths, we spoke with 16 young people who were all in their early 20s and primarily from economic elite families in the Global South. Some participants had clear ambitions, while others were less sure about their future, wondering where they should move and what they should do when they got there. Their various narratives reveal that underlying the possibilities and problems of where to locate themselves was our participants' access to different constellations of economic, social and cultural capital, as well as their race, citizenship and ‘home’ country's geopolitical situation. Their parents' ambitions that they become part of a global elite remained in most cases largely unfulfilled—despite a significant economic investment in their secondary and university educations. Only a small minority of our participants aspired to and/or were able to secure such transnational futures.