bluuebunny/crossref_metadata_2025_split huggingface dataset:
The interplay of products from the same product line: the role of brand reputation
Authors: Palmeira Mauricio 
Published: October 2014

Purpose– The main aim of this paper is to examine the role of brand reputation on the impact of value product on perceptions of a premium product from the same brand. As a secondary goal, it tests and extends existing findings from judgment tasks to a choice task.Design/methodology/approach– Two online experiments are presented. In Study 1 (1a and 1b), participants provided quality and price judgments to products. Brand reputation was manipulated by comparing common store brands to non-store brands (Study 1a) and to upscale store brands (Study 1b). In Study 2, we examined whether findings indicating a positive effect of a value store brand on a premium store brand extends to a choice context. Participants made choices between a premium store brand and a national brand in the presence of either a value store brand or a value national brand.Findings– It was found that brand reputation plays an important role in the interplay of products in line extensions. While the positive impact of a value brand on a premium brand is at its strongest level for a regular store brand, it still has a moderate size for a non-store brand without a defined reputation, as well as for an upscale store brand. Second, using a choice task, we reject an important rival explanation for the impact of a value store brand on a premium store brand observed in previous research.Research limitations/implications– The authors have focused on consumers’ expectations of products. While research has shown that these expectations play an important role in evaluations, future research may directly examine perceptions after consumption. The findings also offer an opportunity for future research to examine the differences in perceptions between store and non-store brands at different positioning levels, as well as other factors that affect brand reputation.Practical implications– The findings have two practical implications. First, our results indicate that when a manufacturer produces two products in the same category at different levels of quality, there is some benefit in letting consumers know about this relationship. The authors consistently found no negative impact on the brands and often a positive impact on the premium brand. While effects are stronger for common store brands, they are likely to emerge for any type of brand, albeit weaker.Originality/value– This paper contributes to the nascent literature on multi-tier brands and vertical extensions in several ways. First, the role of brand reputation was examined and how it interacts with positioning in line extension context. Second, we show that the effect of a value brand on a premium brand is stronger for store brands, but still existent for non-store brands. These results offer implications for practice and open opportunities for future research on multi-tier store brands.
The franchise relationship in China: agency and institutional theory perspectives
Authors: Marie Doherty Anne , Chen Xiaomin , Alexander Nicholas 
Published: October 2014

Purpose
– The purpose of this study is to explore the franchise relationship in China, focusing on the relational constructs of power, control, support and conflict in this developing franchise environment. Agency theory has dominated franchise research. A more rounded theoretical interpretation of the franchising relationship is offered by employing both agency theory and institutional theory perspectives.

Design/methodology/approach
– The study adopts an interpretive approach, employing in-depth interviews with franchisors and franchisees in nine franchise organisations operating in the retail sector in China. It contributes a fuller understanding of how to manage the research process in China.

Findings
– The study reveals how the relational constructs of power, control, support and conflict are manifest in the franchise relationship in China. The explanatory power of agency theory is apparent when viewed in terms of the vertical agency problem. However, free-riding outside the franchise system, in the form of counterfeiting, mitigates against the occurrence of free-riding within it. With regard to institutional theory, we demonstrate that the regulatory institutional pillar is a crucial foundation for the franchise relationship.

Practical implications
– The study offers insights for franchisors and franchisees considering franchise relationships in China.

Originality/value
– For the first time in the literature, this study offers insights into key elements of the franchise relationship in China. Employing both agency and institutional theories facilitates a rounded explanation of the developing franchise environment in China.
Acculturation and consumer loyalty among immigrants: a cross-national study
Authors: Segev Sigal , Ruvio Ayalla , Shoham Aviv , Velan Dalia 
Published: October 2014

Purpose
– The purpose of this paper is to examine the effect of acculturation on immigrant consumers’ loyalty. The authors posit that the acculturation orientation of immigrants determines their consumer loyalty to both ethnic and mainstream brands and stores.

Design/methodology/approach
– Using a sample of Hispanic consumers in the USA and consumers from the former Soviet Union in Israel, this study tests a model in which two acculturation continua, original culture maintenance and host culture adaptation, serve as antecedents for immigrants’ consumer loyalty.

Findings
– Acculturation determines the extent of immigrants’ consumer loyalty. Both acculturation continua are associated with distinct loyalty patterns that are similar across the two immigrant groups.

Research limitations/implications
– Despite sampling limitations, the paper demonstrates that immigrants’ acculturation orientation influences their loyalty to ethnic and mainstream brands and stores. Shared by ethnic consumers in two culturally diverse markets, this relationship transcends geographic boundaries.

Practical implications
– The results provide insights for marketers with respect to the development of segmentation and positioning strategies and tactical implementations that address the preferences of ethnic consumers.

Social implications
– This paper highlights the importance of understanding the unique needs of ethnic consumers and addressing them. Successful integration of immigrant consumers into the marketplace can also help in their integration into the host society at large.

Originality/value
– Findings shed light on the commonalities and differences among immigrant groups in different national settings. The paper highlights the role of cultural transition as a key experience that affects immigrants regardless of specific environmental or situational circumstances.
How funny was that? Uncovering humor mechanisms
Authors: Spielmann Nathalie 
Published: October 2014

Purpose
– This paper aims to uncover humor mechanisms. Humor mechanisms influencing consumer behaviors seem relatively under-researched. In consequence, the effectiveness of humorous appeals is often questioned and research has yet to provide clear guidelines regarding why, for whom and when these appeals work. After uncovering ads that contain the two main types of humor mechanisms, the distraction and combined-influence hypotheses are tested in combination with dispositional and situation involvement.

Design/methodology/approach
– Using a focus group to define the ways consumers perceive humor, two pre-tests established a measure to identify arousal-safety (A-S) and incongruity resolution humor mechanisms. Two main studies (n = 486) test these mechanisms for two types of consumer groups (low and high NFC) in studies meant to replicate content-free and content-based media contexts.

Findings
– The results show that consumers are likely to have higher attitudes towards the humor ads that contain A-S. When considering the type of ad mechanism used, the results support the distraction hypotheses even for consumers with high NFC and even when in high situational involvement. No support for the combined-influence hypothesis is uncovered.

Originality/value
– It is shown that humorous mechanism is an important consideration when creating humor ads. The results also add more detailed support for the distraction hypothesis. From these results, marketers have a better understanding of humor mechanisms and practitioners of how to position their humorous advertising depending on the outcome behaviors they wish to encourage. Marketers are also advised to create humorous advertising that is simple rather than complex.
Multichannel advertising: does print advertising affect search engine advertising?
Authors: Olbrich Rainer , D. Schultz Carsten 
Published: October 2014

Purpose
– The study contributes to our understanding of search engine advertising in two main ways. Firstly, we analyze the comparative effectiveness of its campaign parameters. Secondly, we examine the effect of print advertising on search engine advertising

Design/methodology/approach
– Based on advertising data for a three-year period, we test the hypotheses by means of a path model with the aid of partial least squares.

Findings
– The advertising budget and the degree of keyword matching yield the greatest effect on the number of signed contracts. The click-through rate and the bid amount contribute, to a lesser extent, to explaining this financial target variance. The number of keywords had no significant effect. The study did not yield significant evidence of print advertising, directly affecting the number of search engine advertisement impressions, but showed an indirect effect of print advertising on the number of conversions, induced directly by search engine advertising.

Research limitations/implications
– The multichannel relationship of print and search engine advertising, including its campaign parameters, provides a starting point for future research to provide a coherent methodology for capturing the necessary data, processing the underlying information and evaluating the advertising effects.

Practical implications
– The multichannel effect needs to be quantified and taken into account when evaluating print advertising and search advertising campaigns and the future advertising mix is planned.

Originality/value
– The study extends the field of search engine advertising in the direction of multichannel effects. In comparison to previous research, empirical evidence on the multichannel usage of print advertising and search engine advertising, related to an overall economic target, is provided.
Exploring the “feminisation of poverty” in relation to women’s work and home-based enterprise in slums of the Global South
Authors: Chant Sylvia 
Published: October 2014

Purpose– The purpose of this paper is to explore links between a revisionist view of the “feminisation of poverty” in developing countries and women’s work and home-based enterprise in urban slums.Design/methodology/approach– The paper’s discussion of the “feminisation of poverty” draws substantially from ethnographic field research conducted in The Gambia, The Philippines and Costa Rica. This research led the author to propose the notion of a “feminisation of responsibility and/or obligation”. The latter approach draws attention to issues such as gendered disparities of labour, time and resource inputs into household livelihoods, which are often most marked in male-headed units, and are not captured in conventional referents of the “feminisation of poverty”, which are rather narrowly confined to incomes and female household headship.Findings– An integral element of the author’s critique is that the main policy response to classic “feminisation of poverty” thinking, to date, has been to “feminise” anti-poverty initiatives such as Conditional Cash Transfer (CCT) and microfinance programmes.Originality/value– The paper argues that the “feminisation of poverty” compounds the tensions women already face in terms of managing unpaid reproductive and/or “volunteer” work with their economic contributions to household livelihoods, and it is in the context of urban slums, where housing, service and infrastructure deficiencies pose considerable challenges to women’s dual burdens of productive and reproductive labour. The paper emphasizes that to more effectively address gender inequality while also alleviating poverty, policy interventions sensitive to women’s multiple, time-consuming responsibilities and obligations are paramount.
Determinants of zakah (Islamic tax) compliance behavior
Authors: Al Jaffri Saad Ram , Haniffa Roszaini 
Published: October 2014

Purpose
– The purpose of the paper was to examine factors influencing business zakah compliance behavior.

Design/methodology/approach
– The theory of reasoned action (TRA) was adopted to investigate whether attitude, subjective norm and intention were the determinants of zakah compliance behavior based on questionnaire survey of 227 active businessmen in one district in Malaysia.

Findings
– Results indicate intention to be a significant predictor for zakah compliance behavior. Intention is further found to be influenced by both attitude and subjective norm, and it mediates the relationship between both factors with business zakah compliance behavior.

Practical implications
– As attitude, subjective norm and intention are found to influence business zakah compliance behavior, zakah institutions should give serious attention on these factors to improve their zakah collection in the future.

Originality/value
– The study supports the argument that in a loosely regulated environment like zakah, the TRA can still effectively explain the behavior of zakah compliance.
Managing the intellectual capital within government-university-industry R&D partnerships
Authors: Carayannis Elias , Del Giudice Manlio , Rosaria Della Peruta Maria 
Published: October 2014

Purpose
– As the complexity and scope of technical and social challenges increase, solutions to those challenges must be addressed by collaborative research and intellectual capital sharing efforts involving multiple organizations. One prominent type of research collaborative is the government-university-industry R&D partnership, an organizational form found in many countries. These collaboratives pose special management challenges, as they must combine the efforts of researchers coming from very different institutional and organizational cultures in order to capitalize their own intellectual capital. Many such partnerships have failed due to the inability to bridge these cultural gaps. The purpose of this paper is to propose a framework for establishing and managing these partnerships, using principles and constructs drawn from institutional theory, organizational learning, alliance theory, and innovation management.

Design/methodology/approach
– The examples of the NASA Laboratories, which are incubating several companies, are analyzed to show how this framework can highlight key attributes of successful research collaboratives.

Findings
– The recurring pattern from these diverse case studies shows that the presence of internal and external champions, appropriate technology, and patient risk capital make a difference in winning in a competitive environment. However, part of the same pattern perhaps is the lack of any identifiable recipes for success - critical factors appear to be situation specific.

Originality/value
– In light of the findings from the seven case studies the authors presented, they recommend using a hybrid portfolio approach in assessing the success of technology transfer and commercialization efforts.
Reclaiming user leadership in peer support practice
Authors: Stamou Elina 
Published: October 2014

Purpose
– The purpose of this paper is to explore user leadership in peer support practice by reviewing existing evidence and models of delivery, investigating the recently developed term of “authentic” peer support and reflecting on challenges and opportunities for the future.

Design/methodology/approach
– The paper presents and discusses views and evidence on peer support policy and practice, found in the current literature, grass roots peer support experts’ presentations and contributions to conferences, a national peer support network, key policy documents and the work of Together for Mental Wellbeing.

Findings
– Peer support benefits are widely documented as is its history, rooted in user leadership. More recently, peer support is acknowledged in a number of key mental health policy documents as seen to be key in the response to current quality and cost agendas. There has been a simultaneous increase of “formal” peer support as practiced by large service providers and a gradual shift away from its “user led” origins. Against the background of the current economic climate and implications for mental health services, there seems to be a need to pause and reflect on current peer support practice and rethink the way forward.

Originality/value
– This paper's emphasis on the authenticity of peer support covers new ground in relation to an important topical debate.
Transporting Cognitive Behavioral Therapy (CBT) and the Improving Access to Psychological Therapies (IAPT) project to Japan: preliminary observations and service evaluation in Chiba
Authors: Kobori Osamu , Nakazato Michiko , Yoshinaga Naoki , Shiraishi Tetsuya , Takaoka Kota , Nakagawa Akiko , Iyo Masaomi , Shimizu Eiji 
Published: October 2014

Purpose
– The purpose of this paper is to discuss the implementation and evaluation of a cognitive behavioral therapy (CBT) training course for clinicians in Chiba, the sixth-largest province in Japan.

Design/methodology/approach
– Individual CBT for obsessive-compulsive disorder, bulimia nervosa, or social anxiety disorder was delivered by trainees of the Chiba CBT training course in a single study design.

Findings
– The results demonstrated that individual CBT delivered by trainees led to statistically significant reductions in symptom severity for all three disorders. Feedback from the trainees indicated that the training course achieved its aims.

Research limitations/implications
– Barriers to the dissemination of CBT in Japan such as opportunities for training and possible solutions are discussed.

Originality/value
– This paper evaluates the Chiba CBT training course, which is a Japanese adaptation of the UK Improving Access to Psychological Therapies Project and the first post-qualification CBT training course in Japan.
Dependence of diverse consumers on detritus in a tropical rain forest food web as revealed by radiocarbon analysis
Authors: Hyodo Fujio , Matsumoto Takashi , Takematsu Yoko , Itioka Takao 
Published: October 2014

Summary

Energy and material flows from dead organic matter, or detritus, to generalist predators have a potential impact on the food web dynamics. However, little is known about how commonly generalist predators depend on detritivorous prey, or the detritus on which the detritivores have fed in terrestrial food webs.

To examine this, we measured the diet ages of terrestrial invertebrate and vertebrate consumers (>30 species) at multiple trophic levels in a tropical rain forest, with a particular focus on ants and termites by using radiocarbon (14C). Here, we defined diet age as the lag time between the primary production and the utilization by consumer organisms.

The diet ages varied from 0 to >50 years and corresponded to known feeding habits of the consumers. Herbivores such as bees, butterflies, a frugivorous bird and bat, and nectar‐feeding ants had young diet ages (0–3 years). Meanwhile, detritivores such as termites had old diet ages, which increased according to the food resources in the order of litter (6 years), soil (10 years) and wood (≥19 years). The diet ages of predators such as wolf spiders, hunting wasps, army ants, tree shrews and an insectivorous bat were intermediate (2–8 years), indicating the dependence of many predators on detritivores. Because known dietary components of the predators include herbivores and detritivores, the intermediate ages likely indicate the coupling of energy and material flows between plant‐based and detritus‐based food webs.

Diet ages of soil‐feeding termite and army ant differed significantly, although a previous study reported that their nitrogen isotope ratios were indistinguishable despite the differing feeding habits. This indicates that radiocarbon can distinguish the two factors, trophic enrichment and the below‐ground processes (humification), both of which could influence the nitrogen isotopic signatures of the terrestrial consumers.

Our results show that radiocarbon would provide insights into structures of terrestrial food webs as well as time frame of energy and material flows through the webs.
Cascading effects of host plant inbreeding on the larval growth, muscle molecular composition, and flight capacity of an adult herbivorous insect
Authors: Portman Scott L. , Kariyat Rupesh R. , Johnston Michelle A. , Stephenson Andrew G. , Marden James H. 
Published: October 2014

Summary

A primary function of adult winged insects is dispersal. Limiting larval dietary intake (partial starvation) has been shown to affect the flight muscle metabolism of adult moths reared on artificial diet, but a more ecologically relevant question is whether natural variation in host plant quality can lead to differences in the flight capacity of adult insects.

Recent studies have shown that inbreeding compromises plant antiherbivore defences. We created inbred and outbred progeny from locally collected horsenettle (Solanum carolinense L.) and examined how host plant inbreeding affects the growth, development, and flight muscle physiology of tobacco hornworm (Manduca sexta L.), a specialist herbivore on Solanaceae. We tested the hypothesis that within population genetic variation in host plant quality, resulting from inbreeding, can create significant changes to the larval development and flight physiology of an adult insect.

We found that Manduca larvae reared on inbred horsenettle plants grew faster and developed into larger pupae compared to larvae reared on outbred plants. Adult flight metabolic rate was greater in adults reared on inbred plants compared to outbred plants, and this elevation was independent of body mass when we excluded one plant family that produced small, low metabolic rate moths regardless of breeding regime. Differences in mass‐specific flight metabolism were associated with changes in alternative splicing of troponin t, a flight muscle protein that regulates muscle contraction.

These results show that host plant inbreeding can create effects that cascade through larval and pupal development to affect dispersal‐related traits of the adult stage. Hence, plant inbreeding may also impact herbivore population dynamics, particularly their ability to spread away from, and possibly into, isolated patches of inbred plants creating increased herbivore pressure on these plant populations. More generally, our findings reveal that changes in population biology at one trophic level can affect the metabolic physiology and flight capacity of an animal at a higher trophic level.