bluuebunny/crossref_metadata_2025_split huggingface dataset:
The effect of communication during mass decontamination
Authors: Carter Holly , Drury John , Rubin G. James , Williams Richard , Amlôt Richard 
Published: April 2013

PurposeReports from small‐scale incidents in which decontamination was conducted suggest that a successful communication strategy is vital in order to increase public compliance with, and reduce public anxiety about, decontamination. However, it has not been possible to examine public behaviour during large scale incidents involving decontamination. The aim of the research reported here was to examine the relationship between people's positive perceptions of responding agencies’ communication strategies and relevant outcome variables, such as level of compliance and level of reassurance, in several field exercises involving mass decontamination.Design/methodology/approachData were collected using feedback questionnaires completed by simulated casualties, which contained items relating to casualties’ perceptions of the success of responding agencies’ communication strategies, their confidence in emergency responders, and their compliance with the decontamination process. Path analysis was used to examine the relationships between variables.FindingsResults show a significant relationship between responding agencies’ communication strategies, level of public reassurance, and level of public compliance. The relationship between responders’ communication strategies and the outcome variables was partially mediated by public confidence in responders.Practical implicationsEmergency responders should focus on communication with members of the public as a key element of the decontamination process, as failure to do so could result in high levels of anxiety and low levels of compliance among those who are affected.Originality/valueThis research highlights the importance of effective responder communication strategies. Further, findings indicate the value of examining feedback from field exercises in order to facilitate a greater understanding of public experiences of the decontamination process.
Media and social amplification of risk: BSE and H1N1 cases in South Korea
Authors: Bum Chung Ji , Woong Yun Gi 
Published: April 2013

PurposeThis study aims at exploring the topology of two risk communication cases, Bovine Spongiform Encephalopathy (BSE) in 2008 and H1N1 in 2009, in South Korea and investigating the progression of risk events related to media's role in risk amplification.Design/methodology/approachContent analysis of major Korean media is conducted. BSE and H1N1 stories in 2008 and 2009 are collected and analyzed. First, the basic nature of media coverage of the events such as frequency of stories is surveyed. Second, framings adopted in media to cover two cases are analyzed.FindingsThe result indicates that unfolding events related to BSE and H1N1 risk show a similar timeline with the frequency of media coverage of the given risks. Also, media adopted political framings for BSE and health/medial framings for H1N1.The authors cautiously suggest that the framings in media have influenced the politicization of BSE risk issue among the public, but, at the same time, the media framings on H1N1 have attenuated potential politicization of H1N1's risk.Originality/valueThis paper demonstrates the relationship between the process of social amplification of risk and media framings in Korea.
Systematic review on B2B branding: research issues and avenues for future research
Authors: Keränen Joona , Piirainen Kalle A. , Salminen Risto T. 
Published: April 2013

PurposeThe purpose of this study is to review the current body of the B2B branding literature, and identify research issues that hamper current B2B branding research.Design/methodology/approachThe study employs a systematic review, and identifies 73 relevant journal publications from the years 1973‐2010 that were subsequently evaluated for further analysis.FindingsThis study identifies five possible issues hampering current B2B branding research: the lack of systematic theory development, the transference of consumer concepts, the dominance of quantitative research, the lack of longitudinal research, and the focus on single industries.Research limitations/implicationsThis study considers only published journal articles, excluding books and conference proceedings. By highlighting the research issues, this paper aims to direct research efforts to areas where they will have the most impact, and thus aid more rapid advancement of B2B branding as a discipline.Originality/valueThis study provides the first systematic review to identify and evaluate the current B2B branding literature. The review identifies the key literature related to B2B branding, provides an overview of past research and identifies emerging research issues to be addressed in future research.
Role of content strategy in social media brand communities: a case of higher education institutes in India
Authors: Chauhan Kalpana , Pillai Anandan 
Published: April 2013

PurposeThe aim of this study is to attempt to understand the role of content strategy followed by leading higher education institutes in India which have created brand community on social media web sites to initiate and enhance customer engagement. The impact of content strategy variables – content type, posting agility, posting day and content context on number of likes and number of comments, which were manifest variables for customer engagement was assessed here.Design/methodology/approachThis study follows a positivistic paradigm and employs case study research design. The data were collected by netnography method from brand communities on social networking web sites. The data were collected on a longitudinal basis for one year. Ten brand communities were tracked for the period and the analysis is based on total 1,440 posts made by brands during this period.FindingsThe content type and content agility were found to have significant impact on number of likes and comments, which were treated as manifest variables for customer engagement. The two‐way interaction indicated that content type and content context had significant impact on number of likes and comments.Research limitations/implicationsIt is one of the first attempts to characterize the relationship between a firm's content strategy of its BC on social networking sites and the customer engagement. This study identifies various manifest variables for both the content strategy of the firm and the customer engagement.Practical implicationsThis study would facilitate practicing community managers and content managers to understand and develop content strategy which would lead to desired customer engagement on brand communities created on social media.Originality/valueWith the application of this study's results, an organization should be able to avoid misuse of its social media marketing efforts, and should be able to focus on its content strategy, which maximises customer engagement on its brand community.
Reassessing retailers' usage of partially comparative pricing
Authors: Mustapha Mohammed Shazad , Miniard Paul W. 
Published: April 2013

PurposeThe purpose of this paper is to assess the robustness of effects found by Barone et al. that partially comparative pricing enhances consumers' relative price beliefs about its comparatively priced products, but risks adversely affecting these beliefs about the retailer's non‐comparatively priced products.Design/methodology/approachResearch uses an experimental methodology in which the presence or absence of a price comparison is manipulated and the effects on relative price beliefs about non‐comparatively priced products are assessed.FindingsFour studies replicated Barone et al.'s findings that a competitive price comparison enhances consumers' relative price beliefs about comparatively priced products, but did not replicate their findings that these beliefs about the non‐comparatively priced products are affected adversely unless suspicion was induced experimentally. Otherwise, consumer suspicion about the lack of price comparisons, found to be a driver of the adverse effects in Barone et al., did not spontaneously emerge in the current research.Research limitations/implicationsResearch examines only university students in a controlled setting devoid of real‐world distractions. Like Barone et al., effects focus on non‐comparatively priced products in categories lacking any price comparison rather than the non‐comparatively priced products residing within the same category as the comparatively priced product. Findings reinforce the value of replication.Practical implicationsThe potential risks to retailers of using partially comparative pricing appear far less prevalent than observed previously.Originality/valueThe paper raises questions about the stability of consumer response, particularly those involving consumer suspicion, to pricing tactics.
Scan‐4‐Light: a Searchlight function horizon scanning and trend monitoring project
Authors: Saritas Ozcan , Miles Ian 
Published: April 2013

PurposeThe current paper aims to present the Scan‐4‐Light study, which was conducted for the systematic scanning and analysis of the Searchlight newsletters as a rapidly growing collection of articles on trends and topics in development and poverty.Design/methodology/approachBuilt upon the concept of the systemic foresight methodology, the Scan‐4‐Light approach involves the integrated use of horizon scanning, network analysis and evolutionary scenarios combined with expert consultations and workshops. The study identified the emerging trends, issues, weak signals and wild cards; created high‐value visualisations to emphasize the results and findings; and produced narratives to increase the impact and awareness of the development issues.FindingsThe Scan‐4‐Light project has resulted in a large number of specific outputs, providing the views of the Searchlight newsletters' contents at various levels of granularity. It has set out to show how the tools used here can be applied to illustrate the relationships among issues, and how these vary across countries and regions over time, and are linked to various stakeholders and possible solutions to problems.Research limitations/implicationsScan‐4‐Light demonstrates how foresight tools and techniques can be used for the analysis of complex and uncertain issues, such as development and poverty, in a systemic way.Practical implicationsThe Scan‐4‐Light approach can be applied in a number of areas for scanning and identifying emerging trends and issues, and understanding the relationships between systems and solutions.Social implicationsThe paper gives evidence that most of the issues, if not all, related to development are not isolated, but interlinked and interconnected. They require more holistic understanding and intervention with an effective collaboration between stakeholders.Originality/valueA demonstration of a novel scanning approach is presented in the paper.
Foresight and “grand challenges” within research and innovation policies
Authors: Rhisiart Martin 
Published: April 2013

PurposeThe paper seeks to discuss how foresight is used to understand the implications of global changes for research and innovation policies. It aims to present a recent Irish case study that identified grand challenges in the national context, with their implications for research and innovation.Design/methodology/approachThe foresight project is described and provides knowledge and analysis for a broader, national research prioritisation exercise. The paper analyses the implementation of the Irish foresight exercise and the main outputs generated. It connects the results of the project with the literature on foresight, innovation and grand challenges.FindingsThe emergence of grand challenges within research and innovation policy discourse in Europe has refreshed key questions for foresight theory and practice. Although many grand challenges have relatively clear implications for research and innovation (investment), others do not. A bottom‐up, participatory process produced a broader set of grand challenges.Research limitations/implicationsThe concept of grand challenges is still relatively new.Practical implicationsNot all research and innovation priorities are linked to grand challenges. National policies need to take account of grand challenges whilst continuing to support other research and innovation needs.Originality/valueThe paper introduces a novel approach for identifying grand challenges and responses within the research and innovation system through a bottom‐up process.
Depression in patients with pemphigus: Is it a major concern?
Authors: Layegh Pouran , Mokhber Naghmeh , Javidi Zari , Mashhadi Mahdi Parvizi , Moghiman Toktam 
Published: April 2013

AbstractIt is suggested that some dermatological diseases due to their chronicity, impact on the body image, unlikelihood of complete recovery and frequent recurrences are one of the major predisposing factors towards depression. Therefore, we aimed to evaluate the rate and level of depression among pemphigus vulgaris and pemphigus foliaceus patients, two of the most common causes of hospitalization in dermatology units. This research was conducted on 55 patients with active pemphigus vulgaris and pemphigus foliaceus referring to pemphigus clinics or admitted as inpatients to the dermatology ward of Qaem and Imam Reza hospitals, Mashhad, Iran, from April 2008 to September 2009. The research tool was the Beck Depression Inventory. Collected data was analyzed by χ2‐test Student's t‐test. Twenty‐six (47.3%) patients were female and 29 (52.7%) were male. The mean age was 42.34 ± 18.98 years. The prevalence rate of clinical depression was 28% in pemphigus vulgaris and 20% in pemphigus foliaceus cases. Depression prevalence showed no significant difference between these two groups (P = 0.873). In conclusion, pemphigus patients are at risk for mild depression.
Effects of TLC‐Ag dressings on skin inflammation
Authors: Bisson Jean‐François , Hidalgo‐Lucas Sophie , Bouschbacher Marielle , Thomassin Laetitia 
Published: April 2013

AbstractThe TLC‐Ag dressings, a combination of technology lipido‐colloid and silver salts, are used to promote healing in wounds with risks or signs of local infection, thanks to the antimicrobial properties of the silver salts. Nanocrystalline silver dressings containing nanocrystalline silver, also used to improve wound healing, present both antimicrobial and anti‐inflammatory effects. The aim of this study was to investigate the anti‐inflammatory effects of TLC‐Ag dressings in a model of chronic skin inflammation induced by repeated application of 12‐O‐tetradecanoylphorbol‐13‐acetate to the skin of hairless mice, in comparison with TLC dressing, Silcryst nanocrystalline dressing, desonide cream 0.05%, a corticoid cream used as positive control, and gauze. Daily treatments of the mice began 7 days after the start of induction of chronic skin inflammation and lasted for 7 days. A macroscopic score was performed daily during the treatment period until the mice killing on day 15 and skin samples were taken for histopathological analysis. TLC‐Ag reduced significantly the macroscopic score of chronic skin inflammation from day 10 in comparison with gauze and TLC dressing, similarly to Silcryst nanocrystalline dressing and desonide cream, which presented the best anti‐inflammatory effects. No significant differences were observed between TLC dressing and gauze. TLC‐Ag reduced significantly the microscopic score of chronic skin inflammation in comparison with TLC dressing and gauze, similarly to Silcryst nanocrystalline dressing but significantly less than desonide cream. These results demonstrate that TLC‐Ag dressings present significant anti‐inflammatory effects on chronic skin inflammation. They can improve wound healing, due to both the antimicrobial and anti‐inflammatory properties.
Successful treatment with 308‐nm monochromatic excimer light and subsequent tacrolimus 0.03% ointment in refractory plasma cell cheilitis
Authors: Yoshimura Kazuhiro , Nakano Shunji , Tsuruta Daisuke , Ohata Chika , Hashimoto Takashi 
Published: April 2013

AbstractPlasma cell cheilitis is a chronic inflammatory disease that presents with erythema, erosions, ulcers and occasional nodules within the mucosa, including the lips. It is histopathologically characterized by dense plasma cell infiltration in the lamina propria of the mucous membranes. Several treatments for plasma cell cheilitis have been reported, including topical steroids, topical antibiotics or topical tacrolimus. However, 308‐nm monochromatic excimer light (MEL) has never been reported as a treatment option, while it was reported to be very effective in treating erosive oral lichen planus. We report a 62‐year‐old man who had chronic plasma cell cheilitis on the lower lip, which was refractory to topical and systemic corticosteroid. The lesion and severe pain were significantly improved by the treatment with nine sessions of 308‐nm MEL twice per week with a total dose of 1120 mJ/cm2. However, the lesion gradually worsened after treatment frequency was reduced to once per month. Subsequent tacrolimus 0.03% ointment cleared the lesion completely in a month and no recurrence was observed a year later. Refractory plasma cell cheilitis and concomitant severe pain quickly responded to 308‐nm MEL when administrated twice per week. Because the long interval between each MEL treatment seemed ineffective to improve the lesion, appropriate frequency and adequate total dose of MEL treatment may be necessary for a successful treatment.
Improvement of the sentinel lymph node detection rate of cervical sentinel lymph node biopsy using real‐time fluorescence navigation with indocyanine green in head and neck skin cancer
Authors: Nakamura Yasuhiro , Fujisawa Yasuhiro , Nakamura Yoshiyuki , Maruyama Hiroshi , Furuta Jun‐ichi , Kawachi Yasuhiro , Otsuka Fujio 
Published: April 2013

AbstractThe standard technique using lymphoscintigraphy, blue dye and a gamma probe has established a reliable method for sentinel node biopsy for skin cancer. However, the detection rate of cervical sentinel lymph nodes (SLN) is generally lower than that of inguinal or axillary SLN because of the complexity of lymphatic drainage in the head and neck region and the “shine‐through” phenomenon. Recently, indocyanine green fluorescence imaging has been reported as a new method to detect SLN. We hypothesized that fluorescence navigation with indocyanine green in combination with the standard technique would improve the detection rate of cervical sentinel nodes. We performed cervical sentinel node biopsies using the standard technique in 20 basins of 18 patients (group A) and using fluorescence navigation in combination with the standard technique in 12 basins of 16 patients (group B). The mean number of sentinel nodes was two per basin (range, 1–4) in group A and three per basin (range, 1–5) in group B. The detection rate of sentinel nodes was 83% (29/35) in group A and 95% (36/38) in group B. The false‐negative rate was 6% (1/18 patients) in group A and 0% in group B. Fluorescence navigation with indocyanine green may improve the cervical sentinel node detection rate. However, greater collection of data regarding the usefulness of cervical sentinel node biopsy using indocyanine green is necessary.
CAP Reform and Innovation: The Role of Learning and Innovation Networks
Authors: Brunori Gianluca , Barjolle Dominique , Dockes Anne‐Charlotte , Helmle Simone , Ingram Julie , Klerkx Laurens , Moschitz Heidrun , Nemes Gusztáv , Tisenkopfs Talis 
Published: April 2013

SummaryCAP Reform and Innovation: The Role of Learning and Innovation NetworksThe technological and organisational solutions the agricultural sector has undertaken in the past are not always compatible with the constraints and opportunities that the rural economy and society will face in the future. There is growing agreement that the goal of sustainability cannot be fulfilled without a profound change in the way the economy is organised. Innovation policies are among the most suitable instruments for this purpose. The article, based on the SOLINSA conceptual framework, adopts a network approach to innovation policies. Based on empirical evidence collected from case studies across Europe in the first phase of the project, the paper proposes the concept of Learning and Innovation Networks for Sustainable Agriculture (LINSA). LINSA are defined as ‘networks of producers, customers, experts, Non‐Governmental Organisations, Small and Medium Enterprises, local administrations and components of the formal Agricultural Knowledge System (AKS), that are mutually engaged with common goals for sustainable agriculture and rural development – cooperating, sharing resources and co‐producing new knowledge by creating conditions for communication'. The article proposes that LINSA be considered as policy devices – in line with the European Innovation Partnership initiative – to foster innovation in the direction of sustainability goals as advocated by Europe 2020 strategy.
How Nanotechnologies Can Contribute to Innovation in Food Firms in Europe
Authors: Nardone Gianluca , Seccia Antonio , Maruotti Giuseppina 
Published: April 2013

summaryHow Nanotechnologies Can Contribute to Innovation in Food Firms in EuropeThe possibility of nanotechnologies being introduced in the food industry in a profound way depends on many factors. These include how they meet the demand for innovation made by firms together with acceptance by final consumers as well as the ability of the technological transfer system to reduce the cognitive distance between users and providers. Our discussion indicates that nanotechnologies are able to fulfill different needs of food firms, especially with respect to improving food safety and sensory features. However, their deployment has raised public concerns on ethical and societal issues that are still to be investigated and, in many cases, regulated. Finally, given that nanotechnologies represent a domain with significant knowledge asymmetries and that the food industry has a relatively low absorptive capacity, this presents a good opportunity for innovation brokers to promote technology transfer. The theoretical framework that lies behind this article is a useful instrument to narrow specific cognitive distances to facilitate matching demand and supply of innovative nanotechnologies. It also provides for a better comprehension of the technological paradigm and analysis of consumer acceptance, and draws attention to the necessity of stricter regulations for improving acceptance by consumers.
Agri‐food Innovation and the Functional Food Market in Europe: Concerns and Challenges
Authors: Annunziata Azzurra , Vecchio Riccardo 
Published: April 2013

summaryAgri‐food Innovation and the Functional Food Market in Europe: Concerns and ChallengesEurope has recently experienced an increase in several chronic diseases linked to dietary and lifestyle habits. As a result, enormous progress has been made to establish the scientific basis for food developments in the areas of health, nutrition and processing. The food industry has rapidly reacted to this trend by developing a growing variety of new products with health‐related claims and images, including functional foods that are selected by consumers for their health‐promoting properties. The European markets for functional foods are less developed in general than those in North America and Japan. This has often been ascribed to an inconsistent legislation and there is a broad consensus that there is a need for a regulatory framework in the European Union to protect consumers, promote fair trade, and encourage product innovation in the food industry. This article reviews the regulatory aspects of functional foods in Europe and offers an overview of the current market situation. Moreover, the main cognitive, motivational and attitudinal determinants of consumer acceptance of functional foods in different European countries are discussed, providing several practical insights. The insights presented could help practitioners make more effective strategic and tactical marketing decisions.