Inovação e Ergonomia: Novos Produtos, Novos Processos ou Novos Paradigmas
Authors: Mafra José Roberto Dourado , Vidal Mario Cesar Rodríguez 
Published: October 2017

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</style> <![endif]--> <p class="MsoNormal" style="text-align: justify;"><span style="font-size: 12pt;">A ação ergonômica pode ser entendida como um processo de inovação, o que a coloca necessariamente como objeto de reflexão sobre custo-benefício. Partindo das propostas de KOTLER e HORNGREN, acerca da análise de novos produtos e negócios, re-examinamos as propostas sobre avaliação de custo-benefício. Por outro lado, consideramos questões do ambiente inovativo, externo a organização e o <em>quantum</em> de conhecimento necessário para concretizar essas mudanças.</span></p>