bluuebunny/crossref_metadata_2025_split huggingface dataset:
Concerned protesters: from compassion to retaliation
Authors: Antonetti Paolo , Maklan Stan 
Published: March 2017

PurposeThe purpose of the study is to outline the unique role of compassion in reactions to cases of irresponsible corporate behavior that present information about victims of these events. In this study, four antecedents of compassion for the victims of irresponsibility are presented, and a model that explains the consequences of this emotion is tested empirically.Design/methodology/approachTwo studies test the research hypotheses using a mix of experimental and survey research. The effects are tested both in laboratory conditions, where consumers assess a fictitious case of corporate irresponsibility, and through a test of reactions to real online campaigns.FindingsCompassion is one of the drivers of consumers’ anger at the culprit, playing an indirect role in decisions to retaliate against perpetrators. Four key drivers of compassion are identified in the research: the perceived suffering of the victims, the perceived similarity of the victims to the observer, victims’ derogation and the vividness of the description of the victims.Practical implicationsThe study offers insights both for campaigners wishing to instigate boycotts and organizations managing complex stakeholder relationships following a crisis. Insights on the role of compassion and its antecedents lead to more effective communications able to heighten or dampen this emotion.Originality/valueExisting research offers contrasting views on the potential role of compassion in reactions to injustices. This study presents a novel account that clarifies previous findings and extends our knowledge of causes and consequences of compassion.
The V-model of service quality: an African case study
Authors: Whyte Grafton , Bytheway Andy 
Published: March 2017

Purpose
This paper aims to introduce and demonstrate a new model for service quality that separates out the measurement of service quality in ways grounded in psychological theory and methodological symmetry.

Design/methodology/approach
A review of experience in service quality management suggests that new approaches are needed. By seeking a way of managing service at different levels, with symmetry between data collection and data analysis, a model is presented that has more potential applicability and flexibility than is found in traditional models.

Findings
A national study in Namibia, Africa provided data that successfully demonstrate the method of working and illustrate the contextual, analytical and data management issues and the reporting potential out of complex service management data.

Research limitations/implications
This new approach to the design of service quality measurement and assessment extends the capability that is generally found in other existing approaches. It provides a new foundation for further research into complex patterns of service success and that will establish more clearly the inter-dependencies between service encounters, service attributes and service measures at the survey item level.

Practical implications
Studies of multiple service sectors and multiple service recipient groups can now gather and manage large complex data sets and analyse and report that data in ways appropriate to the needs of different stakeholders.

Social implications
In any context where service quality is a socio-economic or development issue, it is now possible to take a more careful and nuanced approach to the collection and aggregation of data, which will inform policy makers and other stakeholder groups at the national or regional level.

Originality/value
This new model addresses a range of problems that have been reported with historical approaches such as SERVQUAL and related methods of working. It also provides foundations for new designs for large-scale service management data collection, organisation and analysis.
Brand extension similarity can backfire when you look for something specific
Authors: Dimitriu Radu , Warlop Luk , Samuelsen Bendik Meling 
Published: March 2017

Purpose
The purpose of this paper is to show that high similarity between a parent brand and an extension category can have a detrimental effect on how a brand extension is perceived to perform on specific attributes. This happens because similarity influences the perceived positioning of a brand extension: lower similarity extensions can be perceived as “specialized” products, whereas high similarity extensions are perceived as “all-in-one” products not performing exceptionally well on any specific attribute.

Design/methodology/approach
The authors test the hypothesized effect through three experimental studies. The authors manipulate similarity both within subjects (Study 1a) and between subjects (Study 1b and Study 2). Further, the authors test the effect for specific attributes that are physical/concrete in nature (Study 1a and Study 1b) as well as attributes that are abstract/imagery-related in nature (Study 2).

Findings
High compared to low similarity improves perceptions of overall performance (i.e. performance across all attributes). But as expected, the authors also find that a high similarity brand extension is perceived to perform worse on the attribute on which a low similarity brand extension specializes, even when the parent brands of the extensions possess that attribute to the same extent. This perception of attribute performance carries on to influence brand extension purchase likelihood.

Practical implications
The degree of brand extension similarity has consequences for how brand extensions are perceived to be positioned in the marketplace. Although high similarity extensions receive positive evaluations, they might not be suitable when a company is trying to instil a perception of exceptional performance on a specific attribute.

Originality/value
The authors demonstrate a consequential exception to the marketing wisdom that brands should extend to similar categories. Although the degree of brand extension similarity has been repeatedly shown to have a positive effect on brand extension evaluation, the authors document a case when its effect is actually detrimental. This study’s focus on the dependent variable of perceived performance on specific attributes is novel in the brand extension literature.
Product order affects consumer preferences for variety bundles
Authors: Mittelman Mauricio , Andrade Eduardo B. 
Published: March 2017

Purpose
The purpose of this paper is to examine the effect of a variety bundle's product display order on consumer preferences. When forming a variety bundle, manufacturers, retailers and advertisers need to decide on the order in which their products are displayed. The authors provide empirical evidence that this apparently trivial display decision can systematically affect consumer preferences.

Design/methodology/approach
Four experiments were performed with over a total of 1,000 participants. Logistic regressions were conducted on the collected data sets to provide support for the hypothesis and its underlying psychological mechanism.

Findings
Results showed that product attitudes systematically affect choices among variety bundles that differ only in the order in which their products are displayed. When choosing among flat and horizontal variety bundles, Western consumers preferred the one that had the product they like the most to the left. This phenomenon was observed in different product categories, among left-to-right readers from different Western countries and languages, and with both hypothetical and consequential decisions. The incremental weight given to the first piece of information (i.e. “first” product in the bundle) explains this product order effect.

Originality/value
Although a significant amount of research has been conducted to understand the factors that affect consumer preferences for product bundles, little attention has been devoted to the role of visual aesthetics. The research addresses this gap, and in so doing contributes both to the marketing and to the visual aesthetics literature. One simple yet key implication of the product order effect documented here is that the value consumers assign to a variety bundle depends on the order in which its products are displayed.
Mainstreaming national adaptation programmes of action into national development plans in Lesotho
Authors: Gwimbi Patrick 
Published: March 2017

PurposeThe concept of National Adaptation Programme of Action (NAPA) is advocated at international, regional and national levels. The concept is thought to foster sustainability of livelihoods against impacts of climate change. This paper analyses the mainstreaming of NAPA into national development plans in Lesotho as accentuated by policies and programmes.Design/methodology/approachThe analysis is broadly qualitative and reviews policies and projects on agriculture and food security, environment, forestry, water and irrigation aimed at sustaining rural livelihoods. Data from relevant government documents, commissioned studies’ reports, literature and key stakeholders are used.FindingsAlthough the mainstreaming entry point for NAPA is identified in the country’s Vision 2020 and National Strategic Development Plan (NSDP) 2012/13-2016/17, financial, technical, human and other resources are inadequate to ensure its effective implementation. There is little evidence of NAPA mainstreaming into development plans by the line ministries of finance and economic development other than donor-funded projects. Absence of climate change policy influence means NAPA is not well-factored into the national development agenda, as mainstreaming is difficult without appropriate policies. Most projects with effect on climate change impact abatement originate from specific sectors and are disconnected from each other.Originality/valueBased on the findings, ways to leverage NAPA via mainstreaming are discussed. It is concluded that NAPA mainstreaming offers a promising avenue for initiating and promoting sustainable livelihoods in Lesotho. The study demonstrates the applicability of the presented sustainable livelihood framework.
Event innovation induced corporate branding
Authors: Yang Fiona X. , Tan Sherry Xiuchang 
Published: March 2017

Purpose
This paper aims to empirically investigate how event innovation may induce desirable corporate branding.

Design/methodology/approach
A survey yielded 280 complete responses from tourists who had attended an event in Macau. Structural equation modeling was used to test the innovation-corporate loyalty framework through perceived event value and corporate image, with a multi-group comparison to examine differences between first-time and repeat customers.

Findings
The results indicate that innovation is not only the key to value enhancement of the event but also an efficacious instrument of branding the parent company and building corporate loyalty; only product-related innovation has a significant impact on event value; both functional and emotional values induce a more favorable corporate image; and event-induced corporate branding is more effective in securing repeat business than attracting new clientele.

Practical implications
The findings help hospitality operators and event planners to leverage innovative events for corporate branding and cater to different customer segments by providing distinct marketing strategies.

Originality/value
The study contributes to the body of knowledge regarding event management and corporate branding and sheds light on future research to explore the initiative and benefit of pushing forward event innovation.
Thematic trends in event management research
Authors: Park Seunghyun Brian , Park Kwangsoo 
Published: March 2017

Purpose
The purpose of this study is to develop research theme categories, investigate thematic trends between 1998 and 2013 and present changes in event management research topics.

Design/methodology/approach
The coding instrument was developed for thematic analysis of 592 articles in four event management research journals and 106 event management articles in top-tier hospitality and tourism management (H&T) journals. Various intercoder reliability indices were calculated to ensure credibility of content analysis.

Findings
Major domains of research themes were identified across different periods and journals. Themes differed not only between the event management-focused journals and the hospitality and tourism (H&T) journals but also in different periods (1998-2003, 2004-2008 and 2009-2013).

Originality/value
First, this study analyzed all articles published in journals focusing on event management as well as event management research published in the H&T journals. Second, this paper improved the credibility of thematic analysis by developing a coding instrument of research themes and by reporting intercoder reliability. Third, this research captured changes in popularity of research themes of different periods and distinct research realms (event management journals versus H&T journals).
Sport mega-events and nation branding
Authors: Knott Brendon , Fyall Alan , Jones Ian 
Published: March 2017

PurposeSport mega-events have received much criticism of late. However, there has been increasing awareness of the brand-related benefits from hosting a sport mega-event, with their hosting being a deliberate policy for many nations, most notably among emerging nations. One such nation is South Africa, which explicitly stated its nation branding ambitions through the staging of the 2010 FIFA World Cup. Through this single case, this paper aims to identify the unique characteristics of the sport mega-event that were leveraged for benefits of nation branding.Design/methodology/approachAn interpretivist, qualitative study explored the insights of nation brand stakeholders and experts, elicited using in-depth, semi-structured interviews (n= 27) undertaken two to three years after the staging of the event.FindingsThree characteristics of the 2010 sport mega-event were deemed by stakeholders to be unique in creating nation branding opportunities: the scale of the event that created opportunities for transformational development; the global appeal, connection and attachment of the event; and the symbolic status of the event that was leveraged for internal brand building and public diplomacy. The paper proposes that while sport mega-events provide nation branding opportunities, the extent of these benefits may vary according to the context of the nation brand with lesser-known, troubled or emerging brands seemingly having the most to gain.Originality/valueWhile acknowledging the critique of mega-events, this paper highlights a pertinent example of an emerging nation that leveraged the potential of a sport mega-event for nation branding gains. It extends the understanding of sport mega-events and their potential for nation branding.
Enhancing destination competitiveness through disability sport event legacies
Authors: Dickson Tracey J. , Misener Laura , Darcy Simon 
Published: March 2017

PurposeThis paper aims to contribute to the event legacy discourse by exploring the nexus between event legacy literature and destination competitiveness by focusing on disability sport events or parasport and addressing an identified gap in the research literature.Design/methodology/approachThis is achieved through conducting a systematic review of disability sport events literature; performing an audit of international disability sport events; developing a typology of disability sport events; and outlining a research agenda drawing upon these previous steps. The typology is then placed in context to the destination competitiveness framework to provide direction for both host organizing committees and tourism destination managers. The research framework reflects the complexity of disability sport events with specific reference to the social impact of disability sport events for destinations.FindingsDespite calls for increased research into accessible tourism and events, the potential social legacy for communities and destinations from disability sport or parasport events remains absent from most sport, event and tourism literature. The findings and resultant typology from this study provide an interdisciplinary approach to value add to the disability sport event and destination management sectors. The combined understanding of both sectors creates an opportunity to leverage further events through marketing accessibility as a competitive advantage, seizing opportunity for international and national disability events, and the subsequent event accessible tourism and general accessible tourism that improved destination accessibility provides a host city or precinct.Research limitations/implicationsThe disability sport event typology and a research agenda that supports future research are outcomes of this research.Practical implicationsThese insights are beneficial to both researchers and practitioners interested in leveraging the opportunities from disability sport events to support sustainable destination development and competiveness that reflect the needs of a population with diverse access needs, including our ageing population, those with temporary disability and parents with young children.Originality/valueThis research lays the groundwork to support the desired social legacy for future host communities. From a theoretical perspective, given the paucity of research on disability sport, the typology offers a means to evaluate and monitor the impacts of various types of events from the perspectives of sustainable development, tourism, accessibility, community engagement and public policy. The addition of understanding destination competitiveness and the underlying criteria for accessible destination development provides opportunities to further leverage disability sport event beyond the event itself for ongoing accessible events, tourism and disability employment opportunities.
“We’ve never measured it, but it brings in a lot of business”
Authors: Kennelly Millicent 
Published: March 2017

Purpose
This paper aims to examine participatory sport event organizers’ perspectives on potential connections between their events and tourism and destination marketing outcomes.

Design/methodology/approach
This qualitative study entailed in-depth interviews with participatory sport event organizers in the United Kingdom, coupled with thematic analysis of event websites and social media. The paper uses Chalip’s (2004) model for host community event leveraging to interpret findings.

Findings
Event organizers focused on attracting participants and delivering positive experiences, rather than on stimulating tourism-related outcomes. However, organizers used a range of strategies to attract participants, such as emphasizing attractive and unique location features, which could also serve to entice active sport tourists and promote the event host destination.

Research limitations/implications
Participatory sport event organizers may not prioritize or even sufficiently understand the potential for their events to generate tourism outcomes. For organizers confronted with operating constraints and event delivery challenges, it may be difficult to find the time, and practical ways, to satisfy the needs of tourism stakeholders.

Originality/value
The unique contribution of this paper is its focus on supply-side perspectives on the role of participatory sport events as tourism catalysts, and its examination of the potential for such small-scale events to contribute to sustainable tourism development. This paper also considers the nature of event organizers’ role in implementation of Chalip’s (2004) model for host community event leveraging.
The effects of festival attendees’ experiential values and satisfaction on re-visit intention to the destination
Authors: Lee Woojin , Sung HeeKyung , Suh Eunju , Zhao Jinlin 
Published: March 2017

Purpose
The purpose of this study was first to examine how goal-oriented attendees and experiential-oriented attendees were related with their overall satisfaction and loyalty of the destination with respect to international food and wine festival. It also investigated how these relations are mediated by different dimension of experiential consumption values such as consumer return on investment (CROI, active value), escapism (active value) and service excellence (reactive value) and aesthetics (reactive value).

Design/methodology/approach
Self-administered questionnaires were distributed to and collected from attendees at the 2011 Food Network South Beach Wine and Food Festival in Miami, Florida. A total of 450 subjects were collected from attendees indicating a response rate of about 88 per cent. Total 13 hypotheses were tested using structural equation model (SEM) with AMOS, and the results were interpreted adapting Mathwick’s (2001) typology of experiential value.

Findings
The findings indicate that goal-oriented attendees had stronger relationship with reactive experiential values such as service excellence and aesthetics than active values, whereas experiential-oriented attendees had more significant relations with active experiential values such as CROI and escapism than reactive values. In addition, CROI, escapism and service excellence were found to have a positive influence on the overall satisfaction with the festival; in turn, the attendees’ satisfaction had a positive effect on their intention to revisit the destination. Further, the results demonstrated that all experiential values, including CROI and escapism (active values), and service excellence and aesthetics (reactive values), played a mediating role between goal-oriented/experientially oriented attendee and satisfaction with the festival.

Practical implications
The festival organizers and managers should understand what drives the attendees’ participation in the festival. Implementing experiential marketing through various dimensions of experiential value can attract more potential attendees, provide unique experiences and create favorable perception toward the destination.

Originality/value
The research is original in terms of conceptualizing and empirically testing the relation between experiential consumption values and behavior loyalty within the special events and festivals with a specific focus on international food and wine festival. A finding of particular importance here is verifying the unique characteristics of goal-/experiential-oriented attendees in festival settings and determining the linkages between these different attendees and active/reactive experiential values, not to mention the relation with the overall satisfaction and loyalty to the festival destination.