bluuebunny/crossref_metadata_2025_split huggingface dataset:
How rumors and preannouncements foster curiosity toward products
Authors: Sääksjärvi Maria , Gill Tripat , Hultink Erik Jan 
Published: June 2017

Purpose
The purpose of this paper is to focus on the potentially positive role of rumors in generating curiosity about new products, and further shows how this prior knowledge through rumors affects consumer responses to subsequent official preannouncements about these products.

Design/methodology/approach
Building on the seminal work by Rogers (2003) on the innovation-adoption process, the authors examine how two factors – product newness (incremental vs radical) and rumor ambiguity (ambiguous vs unambiguous) shape consumer interest (curiosity) toward new products.

Findings
Study 1 experimentally tests the assumption that incremental and radical new products may benefit from different types of rumors, and shows that radical new products benefit more from ambiguous rumors as compared to incremental new products in terms of increased curiosity toward the product. Study 2 links rumors to preannouncements, and shows that rumors set expectations that become confirmed or disconfirmed by preannouncements. The results show that the curiosity evoked by the rumor has a significant impact on purchase intentions toward the new product, especially when they are confirmed by the preannouncements about the same product.

Originality/value
There is scant research investigating how rumors may shape consumer expectations about new products despite the prevalence of rumors in the marketplace, and this research provides a first outlook on the positive role that rumors play in the marketplace.
Combining knowledge to generate novelty: a study of disclosed ideas for life science inventions
Authors: Thune Taran , Gulbrandsen Magnus 
Published: June 2017

Purpose
The purpose of this paper is to investigate how a combination of diverse sources of knowledge is important for generation of new ideas and address how institutional infrastructures and practices support integration of knowledge across organizations in medicine and life sciences.

Design/methodology/approach
The paper investigates new product ideas that emerge from hospital and university employees, and looks at the extent of interaction between clinical and scientific environments in the idea generation process. The paper utilizes data about all new product ideas within life science that were reported in South-Eastern Norway in 2009-2011, as well as information about the individuals and teams that had been involved in disclosing these ideas. Interviews with inventors have also been carried out.

Findings
Interaction and integration across scientific and clinical domains are common and important for generating new product ideas. More than half of the disclosed life science ideas in the database come from groups representing multiple institutions with both scientific and clinical units or from individuals with multiple institutional affiliations. The interviews indicate that the infrastructure for cross-domain interaction is well-developed, particularly for research activities, which has a positive effect on invention.

Originality/value
The paper uses an original data set of invention disclosures and investigates the hospital-science interface, which is a novel setting for studies of inventive activities.
Innovation capacity, organisational culture and gender
Authors: Cropley David , Cropley Arthur 
Published: June 2017

PurposeThe purpose of this paper is to examine the impact of gender diversity on organisational capacity for innovation, and explore the factors that affect the relationship between gender diversity and innovation.Design/methodology/approachThe study applies the Innovation Phase Assessment Instrument (a 168-item survey instrument designed to assess an organisation’s alignment to six dimensions of human capital innovation inputs) to members of an Australian manufacturing firm, exploring relationships across both gender and work function in the firm.FindingsInitial results suggest a negative relationship between proportion of females in functional areas and capacity for innovation. Further analysis suggests that capacity for innovation among female employees was suppressed by an unfavourable organisational climate (OC).Practical implicationsWith a trend towards greater gender diversity as a means for improving organisational innovation, managers should be aware of the role that OC plays in assisting innovation. The relationship between gender diversity and innovation is not merely quantitative, but is also qualitative. Simply increasing the number of females in male-dominated firms may not result in improved innovation capacity. Unless the OC of the firm is aligned to what is needed for successful innovation, the benefits of greater gender diversity may not be realised.Originality/valueThis study integrates research from the psychology of creativity and innovation with consideration of organisational design and innovation management. The study demonstrates that a highly differentiated analysis of psychological antecedents to innovation can be used to cast new light on the origins of gender and other group differences in firms. The findings add important new knowledge to the arguments in favour of greater gender diversity as a means for improving organisational innovation.
Methods to enhance students’ entrepreneurial mindset: a Swedish example
Authors: Lindberg Erik , Bohman Håkan , Hultén Peter 
Published: June 2017

PurposeThe purpose of this study is to examine the effects of intervention methods in an entrepreneurship education (EE) course that was designed to enhance the students’ entrepreneurial mindset by targeting their opportunity identification, creativity and risk management capabilities (RMC).

Design/methodology/approachThe authors formulate hypotheses on enhancement of opportunity identification, creativity and RMC, and they test them using data collected from pre- and post-tests of three courses: one treatment course group and two control course groups.

FindingsThe pretests and posttests of the treatment course demonstrate that the applied intervention methods have a positive impact on how the participants perceive their opportunity identification and creative capabilities. The participants in the control groups, which used a traditional course design, reported no such effects. Combined, the authors’ findings suggest that the new intervention methods positively affected the participants’ entrepreneurial mindset.

Originality/valueThis study contributes to extant EE literature by examining the question of how certain pedagogical intervention methods enhance the participants’ self-efficacy with regard to possessing opportunity identification, creativity and RMC. The findings reported in this paper have implications for EE scholars, program evaluators and managers who seek methods to enhance the entrepreneurial mindset of people in their organizations.
Improving the quality of nutrition in pediatric trauma
Authors: Wang Alice , Pelletier Helena , Calligan Diana , Coates Angela , Allison Bailey Karen 
Published: June 2017

Purpose
Nutrition plays a key role in the recovery of pediatric trauma patients. A catabolic state in trauma patients may hinder recovery and inadequate nutrition may increase morbidity, mortality and length of hospital stay. The purpose of this paper is to review the current nutrition support practices for pediatric trauma patients at McMaster Children’s Hospital (MCH), describe patient demographics and identify areas to improve the quality of patient care.

Design/methodology/approach
A retrospective chart review was conducted on pediatric trauma patients (age<18 years) identified through the trauma registry of MCH. Pediatric trauma patients admitted from January 2010 to March 2014 with an Injury Severity Score (ISS)=12 and a hospitalization of =24 hours were included.

Findings
In total, 130 patients were included in this study, 61.1 percent male, median age ten years (range: 0-17 years) and median ISS of 17 (range: 12-50). Blunt trauma accounted for 97.7 percent of patients admitted and 73.3 percent had trauma team activation. In total, 93 patients (71.5 percent) had ICU stays. The median time to feed was 29 hours (interquartile range: 12.5-43 hours) from the time of admission. An increased hospital length of stay was associated with longer time to initiation of nutrition support, a higher ISS and greater number of surgeries (p<0.05).

Originality/value
Local nutritional support practices for pediatric trauma patients correspond with recommended principles of early feeding and preferential enteral nutrition. Harmonization of paper-based and electronic data collection is recommended to ensure that prescribed nutritional support is being delivered and nutritional needs of pediatric trauma patients are being met.
Impact of rising food prices on consumer welfare in the most populous countries of South Asia
Authors: Aftab Shafque , Yaseen Muhammad Rizwan , Anwar Sofia 
Published: June 2017

PurposeThe purpose of this paper is to evaluate the welfare cost resulted from an increase in food prices in the three most populous countries of south Asia (Pakistan, India and Bangladesh).Design/methodology/approachThe effect of rising food prices on consumer welfare is analyzed by using the compensating variation technique. The measurement of the total consumer welfare effect requires the estimation of price elasticities which are calculated by using linear approximation version of the almost ideal demand system.FindingsThe results indicate that cereals (wheat, rice) are relatively price inelastic. However, protein-rich food items like chicken and mutton are relatively more income elastic where consumer welfare declines in all countries mainly for cereals and milk, as these food items are relatively less elastic to price fluctuations.Social implicationsPakistan, India and Bangladesh represent together about 37 percent of the total world undernourished population. This study suggests that government should target the most vulnerable consumers (low-income group) to improve the income level in these countries.Originality/valueIt is the first effort to estimate and compare that how food inflation affects the consumer welfare in the most populated countries of South Asia. This type of study is also important for the policy planners to overcome the welfare cost under different setting of price and income so it is an effort toward this direction.
The effect of globalization and credit market imperfections on the incidence of child labour
Authors: Fatima Ambreen 
Published: June 2017

Purpose
The purpose of this paper is to explore the effect of globalization and credit market imperfections on child labour.

Design/methodology/approach
Analysis is based on cross-country regression framework, incorporating 129 developing countries for the period 1970-2010.

Findings
The findings indicate that countries that are more open to trade and having higher foreign direct investment inflow have lower incidence of child labour. As child labour in export-related industries is hard to find, trade sanctions may not have a significant effect on child labour. Further study concludes that income of the bottom quartile of the population is the best representation of the income of the poor when studying child labour.

Research limitations/implications
The study uses the data compiled by International Labour Organization (ILO). Though much of the variation in the data is because of the adjustments made by ILO, this is the only comparable cross-country estimates available. Hence in the absence of the cross-country comparable estimates, many empirical studies have used this data set (e.g. Cigno et al., 2002; Dehejia and Gatti, 2002; Rogers and Swinnerton, 2001). This study acknowledges this limitation but again in the absence of any comparable estimates, the assessment is also based on this data set.

Originality/value
Study contributes in the literature by comparing the effect of export and trade and by exploring the effect of an alternate measure of the income, estimated by using Gini coefficient, on child labour. Further studies exploring the effect of globalization did not explore the presence of imperfect credit market, however, this study has explored the effect of credit market imperfections as well.
Subjective equivalence scale – cross-country and time differences
Authors: Kalbarczyk-Steclik Malgorzata , Mista Rafal , Morawski Leszek 
Published: June 2017

Purpose
The purpose of this paper is to calculate the subjective equivalence scale and poverty rates for Poland and compare them to equivalence scales in Eastern and Western Europe.

Design/methodology/approach
The analysis is based on European Union Statistics on Income and Living Conditions data for 2005-2012. In particular, the authors capture the minimum needs income question and, knowing the minimum needs income of each individual’s observation, apply OLS regression controlling for income and household structure to estimate the poverty threshold, equivalence scales and poverty.

Findings
The subjective equivalence scales for the Euro Zone are constant for the period 2004-2012 and less stable for the CEE countries. The child cost in relation to the cost brought by an additional adult is higher in the CEE countries than in the Euro Zone countries. The subjective poverty rates are lower than the OECD rates. The only exceptions are Latvia, Estonia and Bulgaria.

Originality/value
The authors extend the analysis made by Bishop et al. (2014) by adding data for the years after 2007 and countries outside the Euro Zone.
Does access to finance alleviate poverty? A case study of SGSY beneficiaries in Kashmir Valley
Authors: Khaki Audil Rashid , Sangmi Mohi-ud-Din 
Published: June 2017

Purpose
The purpose of this paper is to question and analyse the basic tenets of financial inclusion and to understand the relationship between access to finance and poverty reduction. The paper attempts to elaborate the importance of unrestrained access to finance in building an inclusive financial sector, which is believed to reduce poverty by enabling poor and excluded people to participate in the economic process by employing their skill sets, labour and innovations in the productive activities of the economy, thereby not only increasing their own welfare and standards of living but also contributing at very high marginal returns to the overall economic growth.

Design/methodology/approach
This study evaluates the progression of the participants/beneficiaries of National Rural Livelihood Mission Scheme (erstwhile Swarnjayanti Gram Swarozgar Yojana Scheme) across various dimensions of poverty by making use of the Multidimensional Poverty Index (MPI).

Findings
The results suggest that the participation has in fact lead to increase in the standard of living, thereby reducing multidimensional poverty. Further, the results suggest that participation does not reduce deprivations in the “education” dimension, whereas in all other dimensions reduction in deprivations is significant. The results also suggest that the programme under study seems to be seriously mistargeting by allocating the programme to non-poor sections rather than absolute poor.

Research limitations/implications
The study has been conducted without following the participants over a longer period of time. The study has adopted a pre-post methodology, collecting the responses at only one point using a reflexive quasi-experimental design which leads to a recall limitation.

Originality/value
The paper tries to evaluate the impact of access to financial inclusion through a new perspective – the MPI. The paper examines the targeting of government-sponsored programmes and the utility of such intervention in the changing milieu of financial services.
Are you able to recall the brand? The impact of brand prominence, game involvement and persuasion knowledge in online – advergames
Authors: Vashisht Devika , S. Pillai Sreejesh 
Published: June 2017

Purpose
The purpose of this paper is to study the impact of brand prominence, game involvement and persuasion knowledge on gamers’ brand recall and attitude in the context of online advergames. Specifically, this investigation uses limited capacity model of attention and persuasion knowledge model to expound the conditions under which brand placements create attention, elaboration and subsequent brand recall and brand attitude.

Design/methodology/approach
A 2 (brand prominence: prominent versus subtle) × 2 (game involvement: high versus low involvement) × 2 (persuasion knowledge: high versus low) between-subjects measures design is used. A total of 224 student gamers participated in the study. A between-subjects measures multivariate analysis of variance is used to test the hypotheses.

Findings
The results show that an advergame with prominent brand placement under low game involvement condition results in high brand recall but less favorable brand attitude than under high game involvement condition. Furthermore, a three-way interaction shows that for a prominent brand placement advergame with high game involvement, the subjects with high persuasion knowledge report high brand recall than the subjects with low persuasion knowledge. The findings also reveal that for a prominent brand placement advergame with high game involvement, the subjects with high persuasion knowledge report less favorable brand attitude than the subjects with low persuasion knowledge.

Research limitations/implications
This paper adds to advertising literature from a non-traditional advertising viewpoint, predominantly in the context of online advergames, and expounds the role played by brand placement and its boundary conditions to create customers’ brand memory and attitude. Furthermore, this investigation adds to the marketing knowledge on how and where to position and embed the brands effectively in advergames taking into account the characteristics of the gamer, such as the game involvement and gamers’ persuasion knowledge about the advergame.

Originality/value
This study adds to the works of online advertising, particularly the advergames by discovering the impact of brand prominence, game involvement and persuasion knowledge on gamers’ brand recall and attitude. Also, this study is the first in its stream toward understanding the moderating role of persuasion knowledge on Indian gamers’ recall and attitude in the context of online advertising.
Like is a verb: exploring tie strength and casual brand use effects on brand attitudes and consumer online goal achievement
Authors: Renton Michelle , Simmonds Hamish 
Published: June 2017

Purpose
This paper aims to offer fresh insight into attitudes towards casually used brands and the role of tie strength in the building of online non-brand-related network relationships amongst young consumers.

Design/methodology/approach
Thirteen consumers aged between 18 and 24 years took part in in-depth interviews. The interviewees were matched on gender, age, occupation, residency and social media usage.

Findings
Tie strength effects are evident in changes to brand attitudes, choice of social media platforms and in the casual use of brands to further consumer relationship building and identity creation goals.

Research limitations/implications
This paper answers calls for greater understanding of the way in which network structure influences consumers’ online motivations and attitudes towards the brand.

Practical implications
This paper explores the importance of managers viewing brands as embedded in broader social contexts and tailoring social media communications to those broader contexts.

Originality/value
This paper is the first to combine tie strength with casual brand use to examine non-brand-related network effects on brand attitudes, growing and maintaining consumer relationships and building online identity.
When perceived ability to influence plays a role: brand co-creation in Web 2.0
Authors: Kennedy Eric , Guzmán Francisco 
Published: June 2017

Purpose
The purpose of this paper is to examine the effects of Millennials’ perceived ability to influence a brand and how this perception about the brand impacts the consumers’ desire to engage in co-creation. Additionally, the paper examines the effects of perceived influence on attitude toward the ad and purchase intention.

Design/methodology/approach
Two studies were developed. In the first study, Millennial consumers identify technology brands they feel they are able to influence and not able to influence. Using the results from Study 1, Study 2, a 2 × 2 between subjects factorial design, is used to test the impact that perceived brand influence has on co-creation, attitude toward the ad and purchase intention.

Findings
The results of this paper offer new insight into consumer co-creation. Instead of co-creation being a constant that a brand can rely on, managers must now consider the attributions that consumers have about the brand. If a brand is perceived as being unable to be influenced, then not only will consumers not engage in co-creation but attitude toward that ad and purchase intention will also decrease.

Research limitations/implications
This paper focuses exclusively on Millennial consumers. While this segment of the population is large and important, validating the results with a national generalizable sample could shed additional insight into the power of the ability to influence on co-creation. The survey was created to mimic an online social media platform that a consumer interacts with on a regular basis. To further verify the test results, additional platforms for co-creation, including company websites and retail settings, could be tested.

Practical implications
If a brand wishes to engage Millennial consumers with active co-creation, then the perception of the brand is important for success. Brand managers must create a perception of the brand that is open to engagement with consumers – which allows for consumers to give input and help to shape the brand. Consumers should become comfortable with the idea of the brand asking for, accepting and implementing feedback from customers.

Originality/value
This paper is the first of its kind to combine attribution theory, theory of reasoned action and co-creation to measure the perceptions that consumers have about a brand. The results of this paper provide valuable insight to the limits and conditions in which co-creation will occur.