bluuebunny/crossref_metadata_2025_split huggingface dataset:
Evidence-Based Marketing for Academic Librarians
Authors: Song Yoo-Seong 
Published: February 2016

Objective - In developing marketing strategies for the Business & Economics Library (BEL) at the University of Illinois at Urbana–Champaign (UIUC), a survey was designed to answer the following questions:

• Should BEL develop marketing strategies differently for East Asian business students?
• What services do graduate business students want to receive from BEL?
• With whom should BEL partner to increase visibility at the College of
Business?

Marketing research techniques were used to gather evidence upon which BEL could construct appropriate marketing strategies.

Methods - A questionnaire was used with graduate business students enrolled at UIUC. The survey consisted of four categories of questions: 1) demographics, 2) assessment of current library services, 3) desired library services, and 4) research behavior. The data were analyzed using descriptive statistics and hypothesis testing to answer the three research questions.

Results - East Asian business students showed similar assessment of current services as non-East Asian international business students. Survey results also showed that graduate business students had low awareness of current library services. The Business Career Services Office was identified as a co-branding partner for BEL to increase its visibility.

Conclusion - A marketing research approach was used to help BEL make important strategic decisions before launching marketing campaigns to increase visibility to graduate business students at UIUC. As a result of the survey, a deeper understanding of graduate business students’ expectations and assessment of library services was gained. Students’ perceptions became a foundation that helped shape marketing strategies for BEL to increase its visibility at the College of Business. Creating marketing strategies without concrete data and analysis is a risky endeavor that librarians, not just corporate marketers, should avoid.
Early Blood Transfusion and Resolution of Disseminated Intravascular Coagulation Associated with Massive Subgaleal Hemorrhage
Authors: Modanlou Houchang , Hutson Shandee , Merritt Allan Thurman 
Published: February 2016

AbstractA male infant delivered to a primipara woman following vacuum applications. He was vigorous at birth, with small caput and scalp bruising. His head was enlarging; he became pale with respiratory distress. Subgaleal hemorrhage (SGH) was suspected. His hematocrit was noted to be 26.2 percent prior to transfusion of O, Rh-negative blood (40 mL/kg). Moderate disseminated intravascular coagulation (DIC) was noted at 12 hours of age. Posttransfusion of fresh frozen plasma (FFP), his condition became stable, and DIC gradually resolved. Head magnetic resonance imaging did not show intracranial hemorrhage. Although one episode of seizures was noted, electroencephalogram was normal.With the application of obstetric vacuum, we recommend that the neonatal health care professionals frequently evaluate the infant’s condition. In light of developing fluctuant subgaleal fluid associated with pallor, anemia, metabolic acidosis, and respiratory distress, immediate blood transfusion is warranted. In the presence of DIC, transfusion of FFP is beneficial.
The Pathogenesis of Implant‐Related Reactive Lesions: A Clinical, Histologic and Polarized Light Microscopy Study
Authors: Halperin‐Sternfeld Michal , Sabo Edmond , Akrish Sharon 
Published: February 2016

Background: Peri‐implant soft tissue reactive lesions (I‐RLs) may jeopardize implant success and survival. To the best of the authors’ knowledge, its pathogenesis is unknown. The objective of this study is to conduct a clinicopathologic and polarized light microscopy (PLM) analysis of 14 new I‐RLs and compare them with comparable tooth‐associated cases (T‐RLs) to better understand I‐RL pathogenesis.Methods: Fifty‐eight new cases of I‐RL and T‐RL were retrieved from the pathology department archives of Rambam Health Care Campus, Haifa, Israel. Retrospective analysis of histopathologic and clinical features was conducted, documented, and then compared for: 1) I‐RL (n = 14), 2) peri‐implant pyogenic granuloma (I‐PG) (n = 5), 3) peri‐implant peripheral giant cell granuloma (I‐PGCG) (n = 9), 4) T‐RL (n = 44), 5) tooth‐associated pyogenic granuloma (T‐PG) (n = 21), and 6) tooth‐associated peripheral giant cell granuloma (T‐PGCG) (n = 23). Presence of foreign bodies was assessed using PLM.Results: Foreign bodies were found more commonly in I‐RLs (n = 13/14; 93%) when compared with T‐RLs (n = 18/44; 41%), which was a statistically significant difference (P = 0.01) with an odds ratio of 7.9. Microscopically, I‐PGCG was associated with: 1) lower multinucleated giant cell count (P = 0.04); 2) lower density of mesenchymal cells (P = 0.05); and 3) more diffuse, non‐lobulated stromal morphology (P = 0.001). Clinically, I‐RLs were found in patients who were older, and all cases were located in the posterior region: mandible (n = 12/14; 86%) and maxilla (n = 2/14; 14%).Conclusions: In cases of implant failure, implantation of foreign bodies may play a role with subsequent development of I‐PG and I‐PGCG‐like lesions. Clinicians should be aware of this risk so they can implement measures to minimize adverse implant outcomes.
Effects of Melatonin on Oxidative Stress Index and Alveolar Bone Loss in Diabetic Rats With Periodontitis
Authors: Kose Oguz , Arabaci Taner , Kara Adem , Yemenoglu Hatice , Kermen Eda , Kizildag Alper , Gedikli Semin , Ozkanlar Seckin 
Published: February 2016

Background: The aim of this study is to evaluate the effects of systemic melatonin treatment on serum oxidative stress index (OSI) and alveolar bone loss (ABL) in rats with diabetes mellitus (DM) and periodontitis.Methods: Seventy Sprague Dawley rats were divided into control, experimentally induced periodontitis (EP), DM, EP‐DM, EP and melatonin treatment (EP‐MEL), DM and melatonin treatment (DMMEL), and EP‐DM‐MEL groups. DM was induced by alloxan, after which periodontitis was induced by ligature for 4 weeks. After removal of the ligature, the rats in the melatonin groups (EP‐MEL, DM‐MEL, and EP‐DM‐MEL) were treated with a single dose of melatonin (10 mg/body weight) every day for 14 consecutive days. At the end of the study, all of the rats were euthanized, and intracardiac blood samples and mandible tissues were obtained for biochemical and histologic analyses. Serum levels of total oxidant status/total antioxidant status and OSI were measured. In addition, neutrophil and osteoclast densities and myeloperoxidase activities were determined in gingival tissue homogenates, and ABL was evaluated with histometric measurements.Results: Melatonin treatment significantly reduced fasting plasma glucose levels in the rats with DM. In addition, reduced OSI and ABL levels were detected in the EP‐MEL and DM‐MEL groups; the reductions in the EP‐DM‐MEL group were found to be more prominent. Melatonin also significantly decreased the increased myeloperoxidase activities and osteoclast and neutrophil densities in the EP, DM, and EP‐DM groups.Conclusion: It is revealed in this experimental study that melatonin significantly inhibited hyperglycemia‐induced oxidative stress and ABL through antiDM and antioxidant effects in rats with DM and periodontitis.
An Exploratory Investigation Of College Students Attitudes Toward Californias New Menu-Labeling Law
Authors: Avcibasioglu Pinar , Cardinale Jessica , Dommeyer Curt J. , Lebioda-Skoczen Violetta , Schettig Julie Liu 
Published: February 2016

In March of 2009, business students at a large public university in the Los Angeles area were polled about their attitudes towards a new menu-labeling law that was about to be implemented in California. It was hypothesized that the students would be in favor of the law and that those in favor of it would be inclined to select healthier items on the menu. Moreover, it was hypothesized that the law would be favored more by females than males, and more by persons who perceive themselves as overweight than those who perceive themselves as average weight. Support was found for all of the hypotheses except for the one concerning a person’s perceived weight status. A student’s perceived weight status appears to have no effect on his or her reaction to the new menu-labeling law. The survey results indicate that menu-labeling will be effective in promoting better eating habits among college students who dine out.
Causes Of Corruption: Dynamic Panel Data Analysis Of Some Post Soviet Countries And East Asian Countries
Authors: Bayar Güzin 
Published: February 2016

Corruption is an important social and ethical problem. Determining root causes of it should be the first step to fight it. In this study, using a dynamic panel data approach, we try to determine the likely causes of level of corruption in some of the former USSR countries and East Asian countries. Regression results show that, past values of corruption and the level of political rights in a country are the factors that are most affecting the level of corruption in a country. Degree of opennes to the foreign trade, interference of government in the economy, FDI inflows, degree of civil liberties seem not to have significant effect on corruption level in a country. Level of inflation, unemployment, per capita GDP seems not to be among the causes of corruption, but rather they are <span>“caused by the corruption”. There seems no significant differences between East </span><span>Asian Countries and post-communist countries in terms of corruption level, when the effect of other variables are kept constant. </span>
Stimulating Team Creativity: The Influence Of Swift-Trust On The Team Creativity Process
Authors: Berthold John 
Published: February 2016

It is often suggested that most creative ideas that lead to an innovation originate from a collaborative environment. Organizations frequently establish teams to encourage collaboration as a way of generating new and creative ideas for innovation. Yet, teams often fail to establish a proper collaborative environment in a timely manner or to stimulate team creativity. Team creativity, a by-product of the proper collaborative experience, and its stimulating agents are the focus of this paper. Specifically, this paper examines how organizations can rapidly create the proper collaborative environment to induce team creativity using swift-trust. Swift-trust, a unique form of trust and collective perception, is proposed as a stimulating agent for the quick formation of a collaborative environment that leads to team creativity. The antecedents to the formation of swift trust are identified as team composition and team tasking. The moderating effects of the leader-member relationship and history are examined. Overall, results show that swift trust leads to the rapid establishment of a collaborative team environment which leads to team creativity. A conceptual model is presented and an example is discussed. This paper makes two important contributions. First, the establishment of a swift-trust environment is positively linked to the early stimulation of team creativity. Second, a practical blueprint, through the development of a conceptual model, is offered to the management practitioner desiring to quickly stimulate team creativity using swift-trust.
Opening A New Service Marketing Channel For Medical Products: How Pharmacists Became Immunizers
Authors: Harrington Catherine , Anderson Holly H. , Vacca Daniel J. , Khanfar Nile M. 
Published: February 2016

Medical product firms often have limited channels of distribution due to the highly regulated environment in which they operate. Creating a new channel for delivery of a health product is very difficult because it requires political action and requires strong arguments that there is unmet need for the product. Determined leadership and action by the intermediaries involved and evidence that the product can be used safely in the new channel are also essential. Pharmacists, vaccine manufacturers, and public health officials were able to open up a new channel for marketing vaccines by persistent effort over the past 15 years. This paper describes this effort and illustrates the benefits for consumers, manufacturers, pharmacists, pharmacy chains, and the public health infrastructure. A series of lessons learned is provided as guideposts for others to use in changing medical product distribution channels.
Using Analytics To Challenge Conventional Baseball Wisdom
Authors: Rees Loren Paul , Rakes Terry R. , Deane Jason K. 
Published: February 2016

Baseball, like most other sports, has a set of tenets that began early and have survived virtually unquestioned. Modern analytics gives us an opportunity to examine some of these long-held tenets to see if they were founded on solid evidence. This research examines some common baseball wisdom through an initial study utilizing simulation. In particular, the profiles of several baseball teams are constructed and various factors are examined by simulating ten baseball seasons under various configurations with the different teams. Contrary to conventional wisdom, a batting order where high-average hitters bat third in a lineup and the team’s best power hitter bats cleanup (fourth), for example, does not necessarily generate the most runs per game over the long run. Moreover, high-average hitters with less power can generate more runs per game than power hitters with lesser averages. Finally, it appears that hitters who perform well with runners in scoring position are more influential in helping their team score more runs than even more powerful or higher average hitters who do not produce as frequently in such cases. Players with lower star profiles, but who rise to the occasion with runners in scoring position, can often be purchased by baseball clubs that have a more constrained payroll; teams that are less well-off financially may thus purchase or trade for these hitters and still field a team with a competitive level of high run production.
Design For Service Innovation
Authors: Katzan, Jr. Harry 
Published: February 2016

This paper covers service innovation for service scientists. The subject has not been accorded the attention it deserves, because of inadequate professional and academic attention to services, in general, and service design, in particular. The changing of one’s perception of the human landscape from products to services is indeed cumbersome and entails a lot of effort on the part of the service establishment and the service entrepreneur. However, a new view of an age-old agenda in light of the ongoing move to globalization can be enlightening and rewarding. If Thomas Edison were engaged in services, he would have put it this way, “Service innovation is 90% perspiration and 10% inspiration.” Heretofore, innovation has been unfortunately aligned with the business community that has been distracted by an outdated and simplistic view of competitive advantage based on comparative economics. Effective service innovation is based on differential economics through service delivery that supplies better services as seen by the customer. Service innovation applies equally well, if not more so, to the other human endeavors of engineering, government, education, social services, political science, and a wide-range of unclassified interpersonal relations. The paper gives a modern view of service, innovation, service innovation, and how to unearth services innovation in a practical sense. Also, the point is made herein that service innovation is basic to the constituency of the human condition.
Determinación Experimental de la Conductividad Térmica Efectiva en Bloques Extinguidos de Arcilla Roja
Authors: Peña Rodríguez G. , Peña Quintero J. Y. , Gómez Tovar M. A. 
Published: February 2016

<p>Se reporta la conductividad térmica efectiva (ke), a una temperatura promedio de 35 °C, de los bloques o ladrillos de arcilla roja No. 5 fabricados por extrusión en Cúcuta (Colombia) y su área metropolitana, los cuales tienen en su interior huecos con diferentes geometrías (seis rectangular, ocho rectangular, ocho circular y mixta). Además de la ke, se calculó la masa, la densidad aparente, la porosidad y la fracción de aire presente en los bloques. Para hallar la ke se utilizó la técnica experimental de la cámara de aislamiento térmico, que funciona con el principio físico de la placa caliente en estado estacionario de temperatura. La porosidad y la densidad aparente fueron calculadas usando la norma NTC 4321-3. Los resultados muestran que los bloques que presentan mayor valor de ke son los que tienen geometría mixta en sus huecos, y el menor valor correspondió a los bloques con seis orificios rectangulares. Las pruebas corroboraron que la ke aumenta al incrementarse la masa y la densidad, pero que disminuye cuanto mayor es la porosidad o fracción de aire en su interior [1]. También se encontró, mediante el ajuste a los datos experimentales usando software OriginPro 6.1, que el comportamiento de ke en función de la fracción total de aire presente en los bloques (), de la conductividad térmica de la arcilla sólida (ks) y de la conductividad térmica del aire (kg), está dado por la expresión ke = P1ks(1
A lei contra a tortura no Brasil, a construção do conceito de “crime de lesa-humanidade” e os paradoxos da punição criminal
Authors: Thorstensen Possas Mariana 
Published: February 2016

Este artigo trata da construção e utilização da distinção entre crimes contra a humanidade e crimes ordinários para fazer referência a duas “categorias” ou “tipos” de crimes, segundo os entrevistados da pesquisa: os crimes contra a humanidade seriam aqueles que violam diretamente ou de uma maneira especialmente agressiva os direitos humanos e os crimes ordinários ou comuns seriam todos os que não agridem diretamente os direitos humanos. O conteúdo do texto foi extraído de tese de doutorado, realizada no Canadá, na Universidade de Ottawa, cujo tema de pesquisa é a criação legislativa em matéria criminal, especificamente a criação da lei contra a tortura no Brasil (Lei nº 9.455/97). Do ponto de vista empírico, o artigo se concentra na análise das entrevistas realizadas com políticos e militantes de direitos humanos que participaram direta ou indiretamente da produção da lei.
A Review of Polymorphism and the Amorphous State in the Formulation Strategy of Medicines and Marketed Drugs
Authors: Mahmoud Omar  , Patrick Makary  , Michal Wlodarski  
Published: February 2016

The different sold physical form of a medicine can affect its formulation and biological activity greatly. For such reasons, modern pharmaceuticals need to pass through extensive solid-state evaluation. Within the recent year, pharmaceutical research became more and more aware with different solid-state as amorphous form, polymorphic salts and co crystals. This review is the short outline for the different solid states giving specific examples for different marketed pharmaceutical products that had to pass through solid-state perforation.
Pharmacist Cognitive Service and Pharmaceutical Care: Today and Tomorrow Outlook
Authors: Mauro Luisetto  , Francesca Carini  , Giovanni Bologna  , Behzad Nili-Ahmadabadi  
Published: February 2016

The aim of this work was to ask more use of clinical pharmacists in medical team .The application of pharmaceutical care principle in practice settings can improve clinical outcomes, reducing therapy errors and containment cost. An opportunity to use pharmacist’s expertise in assisting physician’s drug and medical devices specialists. Isn’t time for the medical community to get aid of the clinical pharmacists to work side by side and assist the physicians, in order to give a better care, protect and safeguard patients. The rationale of this focus article was to invite pharmacists to take a much more active role and to help physicians using their expertise in order to complete the therapeutic work in a more rational way. Pharmacists need to get out of their private stores, sharing their expertise and knowledge, by making active presence in the very infrastructure of clinical centers, such as hospitals and ambulatory.Physicians alone cannot cover every aspect of the pharmacological treatment, for example in the field of drug therapy monitoring, interactions, adverse drug reaction (ADR), toxicology, novel delivery systems, immunoglobuline-based therapeutics and other innovative drugs and medical devices systems, which have their pharmaceutical specific worlds.
For over 80 years the only role's pharmacists played were compounding and consulting for over the counter drugs. By the year 2025, the innovative polymer and nano drug delivery systems, genomes, immunoglobuline-based therapeutics and stem cells and other innovation will add or substitute to the ordinary local, enteral, or parenteral dosage forms. That era is now rapidly changing, and the all nations pharmacists need to come out of their convenient type of stores to the aid of the physicians in their actual duties, taking role in that missing rescuing the patients which in many occasions, their health and even lives can be at risk (Drug allergy undetected ).
Observing some actual university courses of clinical pharmacy in different countries and some old and new studies involving clinical pharmacists taking part of wards’ medical teams, we have noticed that the pharmaceutical care service given by a pharmacist has an undeniable positive impact on, and improves the clinical outcome in the pharmacological therapies (Pharmaceutical treatments, on therapeutic levels).
Evaluation of In-Vivo Anti-inflammatory activity of leaves extract of Carissa spinarum on Formalin Induced Paw Edema in Albino Rats
Authors: Neeli Rose Beck  , Kamta Prasad Namdeo  
Published: February 2016

The present study was undertaken to evaluate the anti-inflammatory activity of the leave extracts of Carissa spinarum. In ancient literature the medicinal values of Carrissa spinarum and it is useful in treatment of rheumatism, purgative and snake repellent. Dried pulverized leaves of C.spinarum were extracted with petroleum ether, chloroform, ethanol and distilled water by using soxhlet apparatus separately. Formalin induced rat hind paw edema method was used for determination of anti-inflammatory activity. Group I was taken as normal control and the group II as formalin control. Group III was treated with the standard drug analgin. The petroleum ether extract, chloroform extract, alcoholic extract and aqueous extract of C. spinarum leaves 200 mg/kg were feed to group IV, V, VI and VII respectively. All extracts exhibited significant anti-inflammatory activity, but aqueous extract produces maximum activity compared to other extracts of C. spinarum. It has been concluded that aqueous extract of C. spinarum leaves having good anti-inflammatory activity against formalin induced rat paw edema.