bluuebunny/crossref_metadata_2025_split huggingface dataset:
IMC capability: antecedents and implications for brand performance
Authors: Luxton Sandra , Reid Mike , Mavondo Felix 
Published: April 2017

Purpose
Drawing on the resource-based view, this paper aims to investigate how a firm’s integrated marketing communication (IMC) as a capability is influenced by the organisational antecedents of learning orientation (LO), market orientation (MO) and brand orientation (BO). Further, the research examines how an IMC capability influences brand performance and whether these relationships are influenced by brand size.

Design/methodology/approach
Based on survey data from 187 managers responsible for brand communications, this paper applies structural equation modelling using SmartPLS3 to assess hypothesised relationships.

Findings
IMC capability is directly influenced by BO but not by MO and LO; these have important indirect effects. Size does not moderate key relationships but directly affects IMC capability.

Research limitations/implications
Organisational antecedents play an important role in shaping IMC capability and ultimately brand performance. Future researchers should consider a larger sample of brands and firms, IMC capability building in small firms and longitudinal design to evaluate the effects of IMC capability.

Practical implications
BO is nested in and complementary to learning and MO, and thus cannot stand alone. Developing an IMC capability is critical for translating the benefits of organisational orientations into performance outcomes. IMC capability links MO and BO to firm performance. Appropriate resourcing is critical for success, as it has implications for developing other resources and capabilities.

Originality/value
This study empirically establishes for the first time a relationship between critical organisational antecedents of LO, MO and BO, their influence on IMC capability and subsequently on brand performance.
Just doing it: theorising integrated marketing communications (IMC) practices
Authors: Ots Mart , Nyilasy Gergely 
Published: April 2017

Purpose
This paper aims to elaborate on the concept of “integrated marketing communication (IMC) practice” and provide an empirical exposition of how integration is enacted in the lifeworlds of marketing practitioners, drawing from the “practice turn” in management studies. Although IMC is a well-known conceptual idea in academia, there is insufficient theorisation of what it means “to do” IMC. Despite broad acceptance for IMC, there has been scant application of available organisational and sociological theories to illuminate actual IMC practices in the field.

Design/methodology/approach
The paper introduces practice theory as a lens through which to study and analyse IMC practices. Using qualitative coding and interpretative analysis, the framework was operationalised and applied to a two-year organisational ethnography encompassing IMC planning activities in at a leading Swedish retailer.

Findings
Findings demonstrate how practitioners develop explicit and implicit strategies to enact strategic integration. The study conceptualises IMC as a set of interrelated practices, or routinised behaviours, which are repeated and organised by some social or formal rules and conventions. In the ethnographic context of the study, “IMC as practice” is exhibited in the forms of routines, material set-ups, rules and procedures, cultural templates and teleoaffective structures.

Originality/value
The paper proposes a novel set of theoretical and methodological tools that can be used to understand how IMC lives as a set of practices inside organisations. It specifically conceptualises the link between mental and objectified, materialised and routinised activities that has previously been escaping the sphere of theorisation. By creating language and tools to capture hitherto unmodellable phenomena, the paper opens many new avenues for future research.
IMC, social media and UK fashion micro-organisations
Authors: Henninger Claudia Elisabeth , Alevizou Panayiota J. , Oates Caroline J. 
Published: April 2017

Purpose
This paper aims to analyse the practical applicability of integrated marketing communications (IMC) to micro-organisations operating in the UK’s fashion industry, focusing specifically on the use of online platforms.

Design/methodology/approach
Qualitative methodological tools including semi-structured interviews, semiotics, Twitterfeed and Facebook analysis are used to examine to what extent micro-organisations apply IMC.

Findings
The findings suggest that these micro-organisations have a limited understanding of IMC. Although they utilise various channels, including social media, there is a disconnect between reaching the audience, understanding their needs and linking these aspects. External factors influence the use of various communication channels, leading to further fragmentation of sent messages.

Research limitations/implications
This research focuses on five micro-organisations within the fashion industry and thus may be seen as limited in nature. Whilst implications of the findings are discussed in terms of their impact to the wider industry and other sectors, this needs to be further researched.

Practical implications
Micro-organisations are underdeveloped in terms of both IMC and social media and require practical advice.

Originality/value
This study investigates two under-researched areas, IMC in micro-organisations and the use of social media within IMC, thereby moving forward our understanding of IMC in practice.
Moving toward settlement: tourism as acculturation practice
Authors: Cruz Angela Gracia B. , Buchanan-Oliver Margo 
Published: April 2017

Purpose
The purpose of this paper is to explore the capital-based benefits which arise when acculturating immigrants perform touristic practices, and how these shape their tourism and migration experiences.

Design/methodology/approach
Grounded in consumer culture theory, this paper draws on theories of capital consumption to inform a hermeneutic analysis of multi-modal depth interviews with Southeast Asian skilled migrants in New Zealand.

Findings
Domestic touristic practices offer three types of capital-based benefits, enabling consumers to index economic capital, accrue social capital and index cultural capital. Additionally, the quest for capital emphasises iconic forms of tourism and supersedes concerns about commodification.

Research limitations/implications
This paper demonstrates the important role of touristic practices not only in short-term mobility, but also for long-term migrants. Further research should investigate how capital shapes the touristic practices of other types of mobile consumers.

Practical implications
Understanding the capital-based benefits of touristic practices in acculturation informs the design of migrant settlement policy and the managerial staging of touristic experiences.

Originality/value
While theorists of liquid modernity have largely treated tourism as a discrete type of mobility, this paper reframes tourism as a key acculturation practice. In contrast to dominant conceptualisations of tourism as a quest for cultural authenticity, this paper reconceptualises tourism as a quest for capital. Finally, while previous studies have focused on how capital constrains acculturation outcomes, this paper explores how a consumption practice enables the expression and accumulation of capital.
Personality testing and workplace training
Authors: Lundgren Henriette , Kroon Brigitte , Poell Rob F. 
Published: April 2017

Purpose
The purpose of this paper is to explore how and why personality tests are used in workplace training. This research paper is guided by three research questions that inquire about the role of external and internal stakeholders, the value of psychometric and practical considerations in test selection, and the purpose of personality test use in workplace training.

Design/methodology/approach
This research paper uses multiple-case study analysis. Interviews, test reports, product flyers and email correspondence were collected and analyzed from publishers, associations, psychologists and human resource development (HRD) practitioners in Germany, the UK and The Netherlands between 2012 and 2016.

Findings
Themes emerge around industry tensions among practitioners and professional associations, psychologists and non-psychologists. Ease of use is a more important factor than psychometrics in the decision-making process. Also, practitioners welcome publishers that offer free coaching support. In the process of using tests for development rather than assessment, re-labeling takes place when practitioners and publishers use positive terms for personality tests as tools for personal stocktaking and development.

Research limitations/implications
Despite extensive data collection and analysis efforts, this study is limited by its focus on a relatively small number of country cases and stakeholders per case.

Practical implications
By combining scientific evidence with practical application, stakeholders can take first steps toward more evidence-based HRD practice around personality testing in workplace training.

Originality/value
Little academic literature exists on the use of personality testing in workplace training. Without a clear understanding of the use of personality testing outside personnel selection, the current practice of personality tests for developmental purposes could raise ethical concerns about the rights and responsibilities of test takers.
Australian business graduates’ perceptions of non-technical skills within the workplace
Authors: Roepen Dean 
Published: April 2017

Purpose
The purpose of this paper is to explore non-technical skills from the perspective of Australian business graduates who had recently made the transition from higher education into full-time employment.

Design/methodology/approach
A mixed-methods approach was applied through the use of an online survey containing closed and open-ended questions pertaining to graduates’ perceptions of the relative importance of non-technical skills, as well as graduates’ overall confidence levels in displaying these skills within the workplace. Data were analysed and further explored through 12 follow-up qualitative semi-structured interviews by using a constant comparative approach to identify common themes and factors.

Findings
The study revealed that the non-technical skill of self-management was reported as the most important skill for graduates who were managing the transition from higher education into the workforce. The non-technical skills which were classified to be associated with workplace socialisation and familiarisation were rated higher than those which were classified as being related to task completion.

Practical implications
Graduates commencing employment within a new workplace environment can benefit from the strategies reported, which assisted with the processes of workplace socialisation and familiarisation.

Originality/value
Perceptions of non-technical skills, from the perspective of graduates who are managing the transition process from higher education into full-time employment remains a relatively unexplored area within existing literature. This study reveals new insights into the experiences of graduates who are likely to be engaged with the issues surrounding the disparity between the expectations of higher education, industry, and the graduates themselves.
Context, agency and professional workplace learning
Authors: Bishop Daniel 
Published: April 2017

Purpose
The purpose of this paper is to investigate the ways in which organisational context and individual agency interact (co-participate) to shape the workplace learning of graduate trainee accountants, and to examine the role of firm size in conditioning this interaction.

Design/methodology/approach
A qualitative, comparative approach was used, involving interviews with 20 respondents across two large and three small accountancy firms in England.

Findings
Differences in individual learner biographies and trajectories generate divergent dispositions with regard to workplace learning. In turn, these dispositions influence the extent to which the generally less formal learning environment of the small firm is interpreted either positively or negatively.

Research limitations/implications
Further research is needed on processes of agency/context interaction across a wider range of organisational and professional environments.

Practical implications
Individual dispositions play an important role in determining the optimal approach towards professional development in practice.

Originality/value
The paper offers a novel insight into how variations in both context and agency – and the relationship between them – can generate significant divergences in the professional learning process.
Amplifying staff development through film
Authors: Prowse Alicia , Sweasey Penny , Delbridge Rachel 
Published: April 2017

Purpose
The literature on student transition to university commonly investigates student expectations, perceptions and experiences and rarely focusses on university academic staff viewpoints. The purpose of this paper is to explore the staff development potential of a filmed visit of university academic staff to a sixth form college.

Design/methodology/approach
The project created a space for eight university colleagues from a wide range of discipline areas in a large metropolitan university and ten college students from one local sixth form feeder college to observe and reflect on their experiences of learning and teaching (L&T) in the two environments.

Findings
Staff development episodes were subsequently designed to allow staff who had not attended the visit to comprehend the experiences of L&T in colleges and promote a consideration of pedagogies for student transition. Observations and reflections from this “second audience” are presented.

Research limitations/implications
This was a case study of a visit of a small group of university academic staff to one Roman Catholic sixth form college who selected students to speak on film. The visit occurred just prior to final exams at the end of the academic year.

Practical implications
Packaging the visit via film and workshop activity enabled university staff to hear their own colleagues’ reflections on how students learn in college and the step up to university study. This combination of vicarious/peer learning could be used in a range of staff development and training settings.

Originality/value
This study explored a practical way of extending a small-scale episode of experiential staff development to a much larger staff audience via the use of filmed reflections of participants, combined with workshop activity and online comment and discussion.
Implementation of SLW model in the radiative heat transfer problems with particles and high temperature gradients
Authors: Yadav Rahul , Balaji C. , Venkateshan S.P. 
Published: April 2017

Purpose
The paper aims to test the spectral line-based weighted sum of gray gases (SLW) method in axisymmetric geometries with particles and high temperature gradients.

Design/methodology/approach
An SLW model is coupled with Trivic’s mean wavelength approach to estimate the radiative heat fluxes at the wall of an enclosure and to the base wall of the rocket exhaust, thereby subsequently studying the effect of concentration variation of the gases and particles in these cases. Radiative transfer equation is solved using modified discrete ordinates method. Anisotropic scattering is modeled using transport approximation.

Findings
Two cases considered show the importance of particle emission and scattering in the rocket plume base heating problems. In cases involving only gases, the concentration of H2O tends to have more impact on the flux values than any other gas.

Originality/value
A full model of gases with particles in an axially varying temperature field is reported. Such cases are very common in practical applications. The present methodology gives more insight and a firm handle on the problem vis-a-vis other traditional techniques.
Assessment of thermal performance of protective garments
Authors: Lapka Piotr , Furmanski Piotr , Wisniewski Tomasz 
Published: April 2017

Purpose
The paper aims to present the advanced mathematical and numerical models of conjugated heat and mass transfer in a multi-layer protective clothing, human skin and muscle subjected to incident external radiative heat flux.

Design/methodology/approach
The garment was made of three layers of porous fabric separated by the air gaps, whereas in the tissue, four skin sublayers and muscle layer were distinguished. The mathematical model accounted for the coupled heat transfer by conduction and thermal radiation with the associated phase transition of the bound water in the fabric fibres and diffusion of the water vapour in the clothing layers and air gaps. The skin and muscle were modelled with two equation model which accounted for heat transfer in the tissue and arterial blood. Complex thermal and mass transfer conditions at the internal or external boundaries between the fabric layers, air gaps and skin were assumed. Special attention was paid to modelling of thermal radiation emitted by external heat source, for example, a fire, penetrating through the protective clothing and being absorbed by the skin and muscle.

Findings
Temporal and spatial variations of temperature in the protective garment, skin and muscle, as well as volume fractions of the water vapour and bound water in the clothing, were calculated for various intensity of incident radiative heat flux. The results of numerical simulation were used to estimate the risk of the first-, second- and third-degree burns.

Research limitations/implications
Because of the small thickness of the considered system in comparison to its lateral dimensions, the presented model was limited to 1D heat and moisture transfer. The convective heat transfer through the clothing was neglected.

Practical implications
The model may be applied for design of the new protective clothing and for assessment of thermal performance of the various types of protective garments. Additionally, the proposed approach may be used in the medicine for estimation of degree of thermal destruction of the tissue during treatment of burns.

Originality/value
The novel advanced thermal model of the multi-layer protective garment, skin and muscle layer was developed. For the first time, non-grey optical properties and various optical phenomena at the internal or external boundaries between the fabric layers, air gaps and skin were accounted for during simulation of thermal interactions between the external heat source (e.g. a fire), protective clothing and human skin.
Nuclear coupled thermal hydraulic analysis of fast transient depressurization in supercritical channels
Authors: Dutta Goutam , Giridhar Yashasvi 
Published: April 2017

Purpose
The objective of the present work is to simulate the nuclear coupled thermal–hydraulic fast transient case studies for a vertically up-flowing supercritical pressure water channel of circular cross section. The emphasis is on analyzing the phenomenon of the deterioration in heat transfer (DHT) inside the channel subjected to sharp pressure variations.

Design/methodology/approach
The thermal–hydraulic model, THRUST, is integrated with the neutron point kinetic (NPK) solver to account for the non-linear interactions between the thermal–hydraulic and neutronic temperature and density reactivity feedback effects. The model implemented and studied accounts for the time-dependent reactor power and is used to analyze various steady-state and flow-induced transient case studies (time-dependent and step change in exit pressure).

Findings
There is good agreement in the predicted behavior of the supercritical water pressure system with that of the available experimental data for the steady-state case. The event of DHT in the second transient case (step decrease in exit pressure) is found to be more severe than that of exponential pressure decrease.

Originality/value
This study evaluated a novel implementation of the thermal–hydraulic model, THRUST, integrated with NPKs applied to supercritical pressure water systems for predicting DHT.
Simple methods for identification of radiative properties of highly-porous ceria ceramics in the range of semi-transparency
Authors: Dombrovsky Leonid A. , Lipinski Wojciech 
Published: April 2017

Purpose
The aim of this paper is to present advanced experimental–numerical methods for identification of spectral absorption and scattering properties of highly porous ceria ceramics in the range of semi-transparency at room and elevated temperatures.

Design/methodology/approach
At room temperature, a period of quasi-steady oscillations of the sample surface temperature generated in response to recurrent laser heating at fixed values of the maximum and minimum temperature of the irradiated surface is measured along with the normal-hemispherical reflectance. Radiative properties are then identified using a combined heat transfer model. At elevated temperatures, an analytical solution proposed in an earlier study for zirconia ceramics is used to retrieve spectral absorption coefficient of ceria ceramics from the measured normal emittance.

Findings and Originality/value
This method can be used to obtain small absorption coefficient of ceria ceramics at room temperature. The required measurements of both the normal-hemispherical reflectance and the period of quasi-steady oscillations of the irradiated surface temperature of the ceramics sample between fixed values of the maximum and minimum temperatures can be readily conducted using thermal laboratory equipment. Another method has been suggested for identification of the spectral absorption coefficient of ceria ceramics at elevated temperatures. This method is based on a relation between the measured normal emittance of an isothermal sample and the absorption coefficient.
Green maintenance for heritage buildings: paint repair appraisal
Authors: Kayan Brit Anak 
Published: April 2017

Purpose
Sustainability encapsulates economic, environmental and societal domains. In order to conform to these domains, the efficiency of maintenance and repair of heritage buildings is no exception. Emergently, environmental considerations for sustainable heritage buildings repair have become increasingly important. The purpose of this paper is to present a decision-making process based on “Green Maintenance Model” – an appraisal approach based on life cycle assessment (LCA) of paint repair options for heritage buildings.

Design/methodology/approach
Calculation procedures of Green Maintenance model within selected boundaries of LCA enable evaluation of carbon emissions, in terms of embodied carbon expenditure, expended from paint repair for heritage buildings during maintenance phase.

Findings
“Green Maintenance” model could be understood as a carbon LCA of paint repair and has been recognized in reducing carbon emissions. Significantly, the model underpins decision-making for repair options for heritage buildings.

Practical implications
It must be emphasized that the calculation procedures of Green Maintenance model is not limited to heritage buildings and can be applied to any repair types, materials used and building forms. More importantly, this model practically supports environmentally focused conservation and promotes sustainable repair approach.

Social implications
The implementation of Green Maintenance model highlights the efficiency of repairs options that may be adopted.

Originality/value
Green Maintenance shows that generated environmental maintenance impact from repair options relays the “true” embodied carbon expenditure contextualized within the longevity of repair and its embodied carbon. This will consequently allow rationale in appraisal of repair options.