A Teoria Comportamental de Skinner Aplicada às Informações Contábeis: Um Estudo no Município de Castanhal-PA
Authors: Dias Lidiane Nazaré da Silva , Oliveira Layllana Melo de , Britto Simone De Souza 
Published: October 2017

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</style> <![endif]--> <p class="MsoBlockText" style="margin: 0cm 0cm 0.0001pt; text-indent: 0cm; line-height: normal;"><span style="font-style: normal;">O objetivo desta pesquisa é conhecer a utilização das informações contábeis e a preferência de seus usuários no município de Castanhal, Estado do Pará, verificando os conceitos existentes na Teoria da Contabilidade e no Código de Ética Profissional do Contabilista, em paralelo com a psicologia através da Teoria Comportamental de Skinner. Busca-se no trabalho, através da aplicação de um questionário, coletar dados utilizando-se do método estatístico e seleção aleatória de empresas que apresentavam as seguintes características: faturamento mínimo de R$ 2.400.000,00/ano e existência de uma Contabilidade formal no seu cotidiano. Ao final da pesquisa observou-se que 46,67% dos entrevistados apresentaram pouca satisfação sobre o conteúdo e a forma dos relatórios oferecidos para o processo gerencial, observando dificuldade na relação de parceria entre o usuário e o fornecedor da informação. Os mesmos relatam compreender medianamente as informações prestadas, sendo que, para 60% dos entrevistados, a apresentação das informações contábeis deve ultrapassar o limite da obrigatoriedade, sendo elaboradas em forma de gráficos, figuras e outras formas que facilitassem a leitura das mesmas, proporcionando, assim, maior compreensão no cotidiano das decisões e, com o reforçamento positivo, maior utilização por parte dos gestores.</span></p>