Traversing the women entrepreneurship in South Asia
Authors: Shukla Tanu , Chauhan Gajendra Singh , Saumya Saumya 
Published: January 2018

PurposeMarginalization of women in STEM sectors is a widely discussed trend that has percolated into the corporate sector. The purpose of this study is to identify factors that act as barriers to entry to female entrepreneurs and to understand the impact of these factors in the context of startup landscape. The scope of this paper covers chiefly first-generation entrepreneurs while elaborating the presence of the Lucite ceiling effect. It aims to categorize and elucidate the responsible variables while developing a model for the same.Design/methodology/approachThe research is an exploratory study that provides a complex picture of how female entrepreneurs understand and experience the work culture at their workplace. The population under consideration is “urban startups”; these have been characterized as technology/non-technology-based and non-agricultural in nature. The sample in the study consists of male and female entrepreneurs of first-generation entrepreneurs belonging to the urban middle class and either founders or co-founders. The exploration presents a groundbreaking examination based on narrative inquiry and semi-structured interviews.FindingsThe research led to distinct findings that can be utilized to improve the condition of female entrepreneurs and encourage their involvement in the ecosystem. The model is proposed on the basis of extrinsic and intrinsic factors, which lead to the Lucite ceiling phenomenon. The causes ranging from family pressure to fulfilling relevant requirements such as financing the venture were classified under these. Ultimately, inferences were drawn as to how these may be affecting the growth of women in the sectors.Research limitations/implicationsThe identified intrinsic and extrinsic factors have been detailed, presenting further opportunities to focus on specific metrics by the stakeholders, namely, the policy-makers and the entrepreneur community. The study has been limited to urban startups to allow for convenience sampling, which is justified considering the issues highlighted in the existing knowledge. While this study has been carried out in the context of urban startups, it leaves scope for extension and extrapolation of the presented model in the rural context.Practical implicationsThe study presents a formally structured representation of the issues faced by female entrepreneurs in a manner which is mutually exclusive and collectively exhaustive. Such a categorization can, in the contemporary times, enable targeted mitigation of the same through well-planned policy initiatives and legislation. In addition, it provides a strong baseline for extensive quantitative research in this field, especially in the context of emerging economies in fast-developing nations.Originality/valueThe framework helps lay a groundwork for thoughtful research on women’s entrepreneurship. The Lucite ceiling phenomenon is a more aggravated version of the “glass ceiling”. The reasons for the prevalence of this effect in this context have not been explored before, thus providing a great scope to be further investigated.