bluuebunny/crossref_metadata_2025_split huggingface dataset:
The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum
Authors: Balmer John M.T. 
Published: October 2017

PurposeThis paper aims to introduce a new integrated strategic framework entitled, “The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum” and elucidates the central and strategic importance of corporate identity apropos corporate communications, corporate image, attributed stakeholder identifications and resultant behaviours. The strategic importance of corporate identity is noted. The continuum incorporates a variety of disciplinary/theoretical perspectives.Design/methodology/approachThe paper/framework is informed by corporate marketing and strategic perspectives; legal theory of the firm; social identity branch theories; and stakeholder theory. The effects and management of corporate identity are seen as a continuum. The framework accommodates Tagiuri’s (1982) scholarship on corporate identity.FindingsThis paper formally introduces and explicates “The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum”. Corporate identity management is an on-going strategic senior management/strategic requisite. Notably, the legal theory of company law – routinely overlooked – and its impact on corporate identity management is accepted, acknowledged and accommodated. The importance of stakeholders and stakeholder identification (a derivative of social identity theory) is underscored.Practical implicationsVia the explication of the continuum, managers can comprehend the nature and importance of corporate identity; appreciate that corporate identity adaptation/change is on-going; comprehend its interface/s with corporate communications, stakeholder attributed identities, identifications and the business environment; understand the need for on-going fidelity to an institution’s legally based core purposes and corporate identity traits (juridical identity); cognise the efficacy of constant stakeholder and environmental analysis. Corporate identity sustainability requires corporate identity to be advantageous, beneficial, critical, differentiating and effectual. Stakeholder prioritisation is not solely dependent on power, legitimacy and urgency but on legality, efficacy, ethicality and temporality.Originality/valueThe resultant framework/approach, therefore, aims to make a meaningful advance on the territory and, moreover, seeks to be of utility to scholars and practitioners of corporate marketing, strategy and company law. Arguably, therefore, the framework is more ambitious than extant framework on the domain. The resultant framework/approach, therefore, aims to make a meaningful advance on the territory and seeks to be of utility to scholars and practitioners of corporate identity, communications, images, identification, stakeholder theory, company law and, importantly, corporate strategy.
Brand addiction: conceptualization and scale development
Authors: Mrad Mona , Cui Charles Chi 
Published: October 2017

PurposeThis paper aims to develop a definition of brand addiction and a valid brand addiction scale (BASCALE).Design/methodology/approachThe authors used focus-group results to define brand addiction and generate items for the BASCALE and validated the BASCALE with survey data collected in the UK.FindingsBased on the 11 brand-addiction features found from the focus groups, the authors define brand addition as an individual consumer’s psychological state that pertains to a self-brand relationship manifested in daily life and involving positive affectivity and gratification with a particular brand and constant urges for possessing the brand’s products/services. Based on the survey study, the authors have established a valid ten-item BASCALE.Research limitations/implicationsDue to the survey’s setting in the fashion context in the UK, the authors do not intend to generalize the results to other product types and countries. Future research should replicate the BASCALE in different product categories and different countries.Practical implicationsThe BASCALE can serve marketers in the behavioral segmentation and assist brand managers to identify brand addict consumers and maintain long-term relationships with them.Originality/valueThe authors have developed a definition of brand addiction and a valid BASCALE, which one can use for a wide range of theoretical and empirical research in the marketing and psychology fields. The definition and BASCALE also serve to differentiate brand addiction from other consumer–brand relationships and addiction constructs (e.g. compulsive buying, brand love and brand trust).
Proactive entrepreneurial behaviour, market orientation, and innovation outcomes
Authors: Liu Gordon , Ko Wai Wai Joyce , Ngugi Isaac , Takeda Sachiko 
Published: October 2017

PurposeDrawing from resource-based theory, the authors aim to study how and under what conditions small- and medium-sized enterprises (SMEs) capitalise on their proactive entrepreneurial behaviour (PEB) to achieve new product development (NPD) performance.Design/methodology/approachThe authors’ data were drawn from a cross-sectional questionnaire survey of 401 UK-based SMEs in the manufacturing sector.FindingsThe authors identify an upward curvilinear relationship between PEB and NPD performance. Taking a step further, the authors propose and confirm that this curvilinear association arises from, in part, SMEs’ innovation capability, which in turn translates into NPD performance. The authors also find that this upward curvilinear relationship between PEB and innovation capability flips to a downward curvilinear relationship when firms pursue a customer and competitor orientation.Originality/valueThis paper looks beyond the linear relationship that exists among entrepreneurial behaviour, market orientation and innovation outcomes.
Adaptable design in Olympic construction
Authors: Brown Laura Alexandra , Cresciani Manuel 
Published: October 2017

Purpose
The Olympic Games is the largest sporting mega event of its type, with deep cultural and historical roots. The event is short lived compared to the lifespan of the infrastructure required in host cities. The purpose of this paper is to examine models of adaptability in Olympic construction, using case studies in previous Olympic host cities of the Summer Olympic Games (Rome 1960, London 2012), to assess the impact of adaptability on future legacy.

Design/methodology/approach
A mixed methods approach (archival research, direct observation), was used in two case studies: Rome (Palazzetto dello Sport, Palazzo dello Sport), and London (London Olympic Velodrome, London Aquatics Centre). The case studies examined how adaptability was used in design to secure legacy.

Findings
In the selected case studies (Rome 1960, London 2012), adaptability has had a positive impact on the post-Games use of venues, all four of which remain in use today. However, there are multiple factors that contribute to post-Games legacy, and further research is necessary.

Research limitations/implications
Whilst some positive results were observed in this study, more research is necessary across a broader spectrum of sites and venues to make conclusive recommendations for architects designing for Mega Sporting events.

Social implications
The significance of this study to architectural practice, academia, and society is its potential to benefit future Olympic Games, International Olympic Committee policy, and be extended to other Mega Sporting events.

Originality/value
The originality of this research lies within its analysis of Olympic infrastructures and sustainability, of which there is a current lack of comparative studies in academic research.
Effects of exit barriers on word of mouth activities
Authors: Leisen Pollack Birgit 
Published: October 2017

Purpose
The purpose of this study is to contrast the effects of four exit barriers on word of mouth activities. Monetary, service loss, social and convenience exit barriers are compared. The differential effects of these four barriers on the valence of word of mouth (positive, negative), the type of word of mouth recipient (weak tie, strong tie) and the motives (catharsis, company sabotage) for spreading word of mouth are studied.

Design/methodology/approach
The data for empirically addressing a set of hypotheses were collected from 185 consumers. The hypotheses were analyzed using ANOVA models along with post hoc tests.

Findings
The results suggest that the type of exit barrier matters. Exit barriers, with respect to word of mouth activities, seem to fall on a continuum. On one extreme, the most detrimental barriers are monetary hurdles, and on the other end, the least detrimental barriers are convenience hurdles. Monetary barriers are responsible for the most negative word of mouth and company sabotage. Social and convenience barriers lead to significantly less.

Practical implications
The implications for erecting exit barriers are discussed. In particular, the value of monetary barriers is questioned. The benefits of such involuntary customer retention methods may be offset by the sabotage they invite through negative word of mouth.

Originality/value
The paper provides insights into word of mouth activities of dissatisfied customers that are trapped by various exit barriers. The word of mouth activities investigated include valence, recipient type and motives. The study contrasts monetary, service loss, social and convenience exit barriers.
Snubbing the old to embrace the new: the impact of cross-buying on the usage of existing services
Authors: Krishnamurthy Anup , Shainesh G. 
Published: October 2017

Purpose
The purpose of this paper is to determine the impact of an additional service on existing consumers’ usage of existing services from the same service provider. Research has often focused on marketers’ efforts to sell new offerings to existing customers. However, does the consumption of these new offerings by existing customers affect their usage of the firm’s existing services? This research examines this question in the context of a subscription service.

Design/methodology/approach
This study uses matched consumer- and firm-level data from a leading telecom service provider in India. These data include responses from 230 consumers, as well as details on their usage of existing and additional services. The data are analyzed using three-stage least squares regressions while controlling for consumers’ past usage of the existing services.

Findings
The results indicate that existing consumers’ cross-buying of the new service results in a reduction of their future usage of existing services. Most consumers also managed to maintain their monthly payments constant, even though they had subscribed to the new service. Together, these findings imply that consumers reallocate their budget by reducing their usage of existing services to accommodate the usage of an additional service from the same service provider. Consequently, the revenue of the firm might not always increase when the consumer cross-buys an additional service from the firm.

Originality/value
Marketing research on cross-buying has so far neglected to look at the effects of existing consumers’ adoption of an additional service on existing services of the service provider. This study focused on this gap in knowledge, in the context of subscription services. Using consumers’ perceptions and matched service usage data, the authors extend the literature that tries to understand why cross-buying may not be beneficial to the firm in certain service settings.
Olfactory biosensor based on odorant-binding proteins ofBactrocera dorsaliswith electrochemical impedance sensing for pest management
Authors: Lu Yanli , Yao Yao , Li Shuang , Zhang Qian , Liu Qingjun 
Published: October 2017

PurposeUsing the remarkable olfaction ability, insects can sense trace amounts of host plant volatiles that are notorious for causing severe damage to fruits and vegetables and in consequence the industry. The purpose of the paper is to investigate the interactions between olfactory proteins, odorant-binding proteins (OBPs) and host plant volatiles through the developed olfactory biosensors. It might be helpful to develop novel pest control strategies.Design/methodology/approachUsing the successfully expressed and purified OBPs of the oriental fruit flyBactrocera dorsalis, a biosensor was developed by immobilizing the proteins on interdigitated electrodes through nitrocellulose membrane. Based on electrochemical impedance sensing, benzaldehyde emitted by the host plants, such asBeta vulgaris, was detected, which could be used to investigate and analyze the mechanisms of pests’ sense of chemical signals. The relative decreases of charge transfer resistances of the sensor were proportional to the odorant concentrations from 10−7M to 10−3M. Meanwhile, the interactions between OBPs and benzaldehyde were studied through the process of molecular docking.FindingsThe paper provides a pest OBPs-based biosensor that could sensitively detect the host odorants benzaldehyde. Meanwhile, the most related amino acids of OBPs that bind to host plant volatiles can be distinguished with molecular docking.Originality/valueAn olfactory biosensor was developed to explore interactions and mechanism between the pest OBPs and benzaldehyde, which showed promising potentials for small organic molecule sensing. Simultaneously, it might be helpful for novel pest control strategies.
Analyzing of the sensitivity of chip formation during machining process
Authors: Jovic Srdjan , Lazarevic Dragan , Vulovic Aleksa 
Published: October 2017

Purpose
The paper aims to analyze chip formation during machining process since it can be a very important indicator for the quality of the machining process, as some chip forms can be undesirable.

Design/methodology/approach
It is essential to determine the sensitivity of the chip formation on the basis of different machining parameters. The main goal of the study was to analyze the sensitivity of the chip formation during the machining process by using adaptive neuro-fuzzy inference system (ANFIS).

Findings
According to the results, the chip formation is the most sensitive to feed rate.

Originality/value
Different cutting tests were performed to monitor the chip formation on the basis of the cutting forces and the cutting displacement. ANFIS was used to estimate the sensitivity of the chip formation during the cutting process on the basis of different parameters.
Sensorless estimation of lake level by soft computing approach
Authors: Jovic Srdjan , Vasic Predrag S. , Jakšic Tatjana R. 
Published: October 2017

Purpose
The purpose of the paper is to evaluate a lake lavel prediction model. Lake-level prediction is very important task for different crucial issues like planning of water resource, controlled drainage, etc. Therefore, in this study, a soft computing approach was applied to predict the lake levels based on the different prediction horizons.

Design/methodology/approach
The main focus was to establish a sensorless estimation of the lake level based on different prediction horizons. Support vector regression approach was implemented for the lake-level prediction, as this approach is suitable for highly nonlinear prediction problems.

Findings
Ludoš Lake in Serbia was used for analysis.

Originality/value
According the results, the soft computing models can be used confidently for the lake-level prediction based on the prediction accuracy.
Reef accessibility impairs the protection of sharks
Authors: Juhel Jean‐Baptiste , Vigliola Laurent , Mouillot David , Kulbicki Michel , Letessier Tom B. , Meeuwig Jessica J. , Wantiez Laurent 
Published: October 2017

Abstract

Reef sharks are declining world‐wide under ever‐increasing fishing pressure, with potential consequences on ecosystem functioning. Marine protected areas (MPAs) are currently one of the management tools used to counteract the pervasive impacts of fishing. However, MPAs in which reef sharks are abundant tend to be located in remote and underexploited areas, preventing a fair assessment of management effectiveness beyond remoteness from human activities.

Here, we determine the conditions under which MPAs can effectively protect sharks along a wide gradient of reef accessibility, from the vicinity of a regional capital towards remote areas, using 385 records from baited remote underwater video systems and 2,790 underwater visual censuses performed in areas open to fishing and inside 15 MPAs across New Caledonia (South‐Western Pacific).

We show that even one of the world's oldest (43 years), largest (172 km2) and most restrictive (no‐entry) MPA (Merlet reserve) on coral reefs has between 17.3% and 45.3% fewer shark species and between 37.2% and 79.8% fewer shark abundance than remote areas in a context where sharks are not historically exploited.

On coral reefs situated at less than 1 hr of travel time from humans, shark populations are so low in abundance (less than 0.05 individuals per 1,000 m2) that their functional roles are severely limited.

Synthesis and applications. Remote areas are the last sanctuaries for reef sharks, providing a new baseline from which to evaluate human impacts on the species. However, there is no equivalent close to human activities even in large, old and strongly restrictive marine protected areas. As such sharks deserve strong protection efforts. The large, no‐entry marine protected areas, close to humans, offer limited benefits for reef shark populations, but provide more realistic conservation targets for managers of human‐dominated reefs. The exclusion of human activities on a sufficiently large area is key to protect reef shark populations. However, this strategy remains difficult to apply in many countries critically depending on reef resources for food security or livelihood.
Activated mesenchymal stem cell administration inhibits chronic alcohol drinking and suppresses relapse‐like drinking in high‐alcohol drinker rats
Authors: Ezquer Fernando , Quintanilla María Elena , Morales Paola , Ezquer Marcelo , Lespay‐Rebolledo Carolyne , Herrera‐Marschitz Mario , Israel Yedy 
Published: October 2017

AbstractNeuroinflammation has been reported to follow chronic ethanol intake and may perpetuate alcohol consumption. Present studies determined the effect of human mesenchymal stem cells (hMSCs), known for their anti‐inflammatory action, on chronic ethanol intake and relapse‐like ethanol intake in a post‐deprivation condition. Rats were allowed 12–17 weeks of chronic voluntary ethanol (10% and 20% v/v) intake, after which a single dose of activated hMSCs (5 × 105) was injected into a brain lateral ventricle. Control animals were administered vehicle. After assessing the effect of hMSCs on chronic ethanol intake for 1 week, animals were deprived of ethanol for 2 weeks and thereafter an ethanol re‐access of 60 min was allowed to determine relapse‐like intake. A single administration of activated hMSCs inhibited chronic alcohol consumption by 70% (P < 0.001), an effect seen within the first 24 hours of hMSCs administration, and reduced relapse‐like drinking by 80% (P < 0.001). In the relapse‐like condition, control animals attain blood ethanol (‘binge‐like’) levels >80 mg/dl. The single hMSC administration reduced relapse‐like blood ethanol levels to 20 mg/dl. Chronic ethanol intake increased by 250% (P < 0.001) the levels of reactive oxygen species in hippocampus, which were markedly reduced by hMSC administration. Astrocyte glial acidic fibrillary protein immunoreactivity, a hallmark of neuroinflammation, was increased by 60–80% (P < 0.001) by chronic ethanol intake, an effect that was fully abolished by the administration of hMSCs. This study supports the neuroinflammation‐chronic ethanol intake hypothesis and suggest that mesenchymal stem cell administration may be considered in the treatment of alcohol use disorders.
A step‐down protocol for omalizumab treatment in oral corticosteroid‐dependent allergic asthma patients
Authors: Domingo Christian , Pomares Xavier , Navarro Albert , Amengual María José , Montón Concepción , Sogo Ana , Mirapeix Rosa M. 
Published: October 2017

AimsThere are no specific criteria for a step‐down or withdrawal dose of omalizumab (OMA). Our purpose was to evaluate the viability of a protocol for OMAlizumab DOse REduction (the OMADORE study) in severe allergic asthma (SAA).MethodsThe study population included 35 SAA patients treated during a minimum period of 1 year with oral corticosteroids (OC) equivalent to a mean daily dose of 4 mg of methyl‐prednisolone. To qualify for the protocol, the patients had to have received treatment with OMA for at least one and a half years, OC dose had to have reached the lowest tolerated dose and spirometry had to be greater than or equal to that at entry. The interventions were (a) OMA dose was reduced by half; (b) if patients were clinically stable after 6 months, the dose was halved again; (c) if repeated OC boosters were needed and/or spirometry worsened by more than 10%, OMA dose was raised to the previous figure until stabilization.ResultsMean age was 52.5 (17) years, median monthly OC dose was 120 (IQR: 225) mg. Pulmonary function: FVC: 79.7 (20.2)%; FEV1: 64.8 (21.7)%; FEV1/ FVC: 61.7(13.8)%. OMA could be withdrawn in 34.3% of the patients; 22.9% tolerated a reduction, and in 42.9% the dose could not be modified. Follow‐up time after reduction or withdrawal ranged from 12 to 30 months. There were no severe exacerbations requiring emergency assistance or admission.ConclusionsThe OMADORE study found that in more than 50% of SAA patients on OC, OMA dose can be safely reduced or withdrawn based on a progressive dose reduction protocol.
Relationship of circulating spexin with markers of cardiovascular disease: a pilot study in adolescents with obesity
Authors: Kumar S. , Hossain M. J. , Javed A. , Kullo I. J. , Balagopal P. B. 
Published: October 2017

SummaryPurposeSpexin, a novel peptide, has potential implications in obesity, satiety and energy homeostasis. The current study examined the relationship of spexin with various biomarkers of cardiovascular disease and endothelial function in adolescents with obesity.MethodsNineteen adolescents with obesity (age, 15.8 ± 1.7 years) were studied. Spexin, leptin and various cardiovascular disease biomarkers were measured. Endothelial function was assessed by high‐resolution Doppler ultrasonography of the right brachial artery.ResultsSpexin concentration (median [interquartile range] 0.38 ng/mL [0.29–0.59 ng/mL]) was inversely correlated (r = −0.50, P = 0.03) with leptin. When participants were clustered into two groups (‘high spexin and low leptin’ vs. ‘low spexin and high leptin’), the odds of having ‘low spexin and high leptin’ in participants with higher hs‐CRP (≥ 3 mg/L) were 12.25 times (95 per cent CI −1 to139, P = 0.026) higher than those of participants with lower hs‐CRP (<3 mg/L). Spexin levels, however, were not associated with measures of endothelial function.ConclusionsThe inverse association between spexin and leptin and the presence of higher concentrations of hs‐CRP in adolescents with obesity in the setting of ‘low spexin and high leptin’ suggest a potential role for spexin in the regulation of satiety and certain cardiovascular risk factors in children with obesity.