bluuebunny/crossref_metadata_2025_split huggingface dataset:
Reconsidering the Role of Fit in Celebrity Endorsement: Associative‐Propositional Evaluation (APE) Accounts of Endorsement Effectiveness
Authors: Chang Yonghwan , Ko Yong Jae 
Published: August 2016

ABSTRACTThis study is designed to fill any explanatory gaps that have been traditionally underexplored when considering the interplay of implicit/automatic/unconscious and explicit/deliberate/conscious attitudes in the context of celebrity endorsement. The main experiment employed single target‐implicit association test as a measure of implicit attitudes. The key finding of the study is that the experimental condition where the fit between the celebrity and the endorsed product was low induced favorable implicit and explicit attitudes, similar to the condition where the fit was high. The explanation for this finding was that dissonance enhanced the association strength of the attitude object through biased attention and elaboration, which provided a basis for favorable propositions. In propositional reasoning, retroactive confirmation of the favorable implicit attitudes resolved dissonance. This study seeks to go beyond the existing endorsement and sponsorship literature developed based on matching principles such as source models, match‐up hypothesis, the congruity theory, and associative network models. The authors recommend that managers search for more creative and novel partners in addition to image‐matching ones.
What Did You Do to My Brand? The Moderating Effect of Brand Nostalgia on Consumer Responses to Changes in a Brand
Authors: Shields Alison B. , Johnson Jennifer Wiggins 
Published: August 2016

ABSTRACTPrevious research on consumer nostalgia has concluded that nostalgic feelings primarily have a positive effect on consumers, boosting positive feelings and affective responses. However, evidence suggests that consumers who hold nostalgic feelings toward a specific brand sometimes respond negatively to updated or modified versions of the brand. This research tests the moderating effect of consumers’ brand nostalgia on their responses to changes to a brand. Across four studies, the authors find that consumers who are nostalgic toward a specific brand exhibit a positive bias toward the original version of the brand that leads them to perceive the brand as having changed more than do less nostalgic consumers. Further, when the change to the brand is perceived to be large, individuals who are highly nostalgic for a brand show a significantly sharper decrease in reported attitude and behavioral intentions toward the changed brand than do their less nostalgic counterparts. This effect is in opposition to the positive effects of a general tendency toward nostalgia proneness. These results are replicated across multiple product categories and both manipulated and real changes, and the effect is found to be mediated by the consumer's biased perception of how much the brand has changed.
Features and Application in Asymmetric Catalysis of Chiral Phosphine–Phosphite Ligands
Authors: Pizzano Antonio 
Published: August 2016

AbstractChiral phosphine–phosphites are a class of ligands for asymmetric catalysis characterized by two coordinating functionalities with different electronic properties. These ligands also possess a highly modular structure and, due to versatile synthetic processes, they can be tuned precisely in the catalyst optimization process. Research regarding the application of these ligands in several enantioselective catalytic processes has provided outstanding results in a good number of them. These processes include not only Rh catalyzed reactions, such as olefin hydrogenation and hydroformylation, but also other reactions, such as hydrogenation of olefins and imines by Ru complexes, of imines and N‐heterocycles by Ir derivatives, allyl alkylation or conjugate addition by Cu catalysts, or hydrocyanation of olefins by Ni ones. Overall, the use of these ligands has led to the preparation of a wide variety of chiral building blocks with high enantiomeric excess. Therefore, phosphine–phosphites have become in an important class of ligands in asymmetric catalysis.
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Amylose engineering: phosphorylase‐catalyzed polymerization of functional saccharide primers for glycobiomaterials
Authors: Nishimura Tomoki , Akiyoshi Kazunari 
Published: August 2016

Interest in amylose and its hybrids has grown over many decades, and a great deal of work has been devoted to developing methods for designing functional amylose hybrids. In this context, phosphorylase‐catalyzed polymerization shows considerable promise as a tool for preparing diverse amylose hybrids. Recently, advances have been made in the chemoenzymatic synthesis and characterization of amylose‐block‐polymers, amylose‐graft‐polymers, amylose‐modified surfaces, hetero‐oligosaccharides, and cellodextrin hybrids. Many of these saccharides provide clear opportunities for advances in biomaterials because of their biocompatibility and biodegradability. Important developments in bioapplications of amylose hybrids have also been made, and such newly developed amylose hybrids will help promote the development of new generations of glyco materials. WIREs Nanomed Nanobiotechnol 2017, 9:e1423. doi: 10.1002/wnan.1423This article is categorized under:

Nanotechnology Approaches to Biology > Nanoscale Systems in Biology
Lyonesse
Authors: Crawford O. G. S. 
Published: August 2016

Once upon a time (so tradition says) a region of extreme fertility lay between the Scilly Islands and Cornwall. This land was called Lyonesse; and where now roll the waters of the Atlantic there once stood prosperous towns and no less than a hundred and forty churches. The rocks called the Seven Stones, seven miles west of Land's End, are said to mark the site of a large city. This country was overwhelmed by the sea, and the sole survivor, one Trevilian, escaped destruction only by mounting a swift horse and fleeing to the mainland.Such, stripped to the bone, is the famous legend of Lyonesse. Had it any real basis in fact, or is it merely an invention of the “dreamy Celt”? There are good reasons for believing that the substance of the legend is true, that within prehistoric times there did actually exist land which is now covered by the sea, and that it has been gradually overwhelmed. In one respect only does the modern critic disagree with tradition. He believes that Lyonesse was the Scilly Islands themselves, not a completely vanished region between them and Cornwall; and that what is now an archipelago of islands was a single large island, surrounded perhaps by a few rocky islets.
Prehistoric Agriculture in Britain
Authors: Curwen E. Cecil 
Published: August 2016

The importance of the part played by agriculture in the economic history of our country is sometimes apt to be forgotten, for its place has, during the past hundred years, been largely taken by manufacture. Down to the beginning of the nineteenth century the bulk of the population still made a living by tilling the fields, just as their fathers had done from time immemorial. It becomes, therefore, a matter of great interest to trace the beginnings and growth of agriculture in our country before the dawn of history.Agriculture may be taken in its broadest sense to signify the artificial growth of plants for human use, as opposed to the gathering of wild products, but the term may also be narrowed down to cover only the cultivation of farinaceous seeds which we call cereals. It is chiefly in the latter sense that the subject will be discussed here, but it must be remembered that the nature of the evidence does not altogether allow of such a distinction.
The Lausitz Culture
Authors: Childe V. Gordon 
Published: August 2016

On the continent as in Britain the later phases of the Bronze Age are marked by the spread of large cremation cemeteries generally termed urnfields. One of the several groups of urnfield cultures in Central Europe occupies such a pre-eminent position that it may even claim to be the parent of all the rest. It is known as the Lausitz or Lusatian culture after the area where it is most richly and typically represented—a strip in eastern Saxony and western Silesia.Here the bodies were cremated in ustrina close to the cemetery, and the ashes, carefully purified from cinders, were enclosed in clay ossuaries or cinerary urns. The ossuary was closed with an inverted dish, but in all early burials a hole was carefully bored in its walls. It is supposed that this aperture was intended to allow the ghost to escape, and hence it has been called a ghost-hole (Seelenloch). The urn, with its cover, was buried in the ground with many accessory vases, presumably containing provisions for the journey into the next world. A barrow might be raised over the tomb, but in all cases the graves form regular cemeteries.
Stone Cists
Authors: Crawford O. G. S. 
Published: August 2016

Cists are often met with on the open moors of Britain, and a brief account of them may therefore be of interest.First, a few words about terminology. Our predecessors used also the words ‘Kist’ and ‘Kist-vaen’, and indeed the latter word still survives in some of our remoter western districts. ‘Kist-vaen’ is however an impossible word ; it was invented by antiquaries to whom all prehistoric monuments were ‘Celtic’, requiring therefore a Celtic name. Since the original name was unknown, new ones had to be invented. In the days when the words of Authority were heard with undue respect and awkward questions were seldom put, those spurious terms obtained wide currency. The word ‘cist’ has long been used by Scottish archaeologists, and it is the one adopted by the British Ordnance Survey.
Balloon Photography and Archaeological Excavation
Authors: Guy P. L. O. 
Published: August 2016

It is a great help to the understanding of a piece of country, a town or a building to get to some high point in the vicinity and look down upon it, and the more nearly vertical one's point of view the more accurate is one's impression. In the ‘nineties, as a boy, I used to spend hours at the top of the spire of Rouen Cathedral gazing down upon the city below, and it was only a step from this to record such a view photographically; but it was some time before I took my first truly vertical photograph.About 1904, a friend who was engineer on the construction of the Rothesay Dock near Glasgow asked me to photograph for him the concrete foundations of a part of this dock: I could not get a proper view of these from anywhere on the ground, so I asked if I might utilize a great crane which stood nearby. It was probably against all the rules of the Clyde Trust, but I was thereupon swung high in the air over my subject, and plate 1 shows the result obtained with a no. 2 Bullseye Kodak.
The Guilloche
Authors: Seaby Allen W. 
Published: August 2016

Any child provided with his first pair of compasses essays a row of tangential circles: if he adds a second row touching the first and maybe a third row, he has constructed the geometric basis of the classical Guilloche. The term is sometimes used to cover not only circular bands but crossing ones as well, and interlaced ornament generally.While the engravers of La Madeleine were working on their bones, and the women sewing skins together with their bone needles, in Egypt and Western Asia the decorative arts were being perfected. Fig. I is a sketch of a motive on the gold-foil covering of a flint knife from a grave of the predynastic period. In Elam this can be matched on a seal with a pair of lions, ‘sejant rampant regardant’, their tails intertwined (fig. 2). A non-representational treatment is seen on an early Sumerian votive plaque (fig. 3). Disregarding its symbolic content, the strictly geometric construction may be noted. This ‘twist’, as a single row of circular bands is termed here, occurs in Cretan art of the 16th century B.C., and later, in Assyrian art. It may be surmised that, with other motives, as the rosette, lotus and palmette (but not the fret), the twist was handed on to the Greeks from the East. It reached Scandinavia, where it is found on hanging bowls, and is seen inlaid in coral at the base of the Gaulish flagon in the British Museum. The lip of that vessel bears a very rare variety of the twist, an angular one.
Ostia in the Light of Recent Discoveries
Authors: Calza Guido 
Published: August 2016

Twenty years have gone by since I was first appointed Director of Excavations at Ostia, and I feel that I have devoted the better part of my activity as an archaeologist to the great task of bringing the dead city back to life.All that was known about Ostia when scientific investigation was first started there was the legendary tale of its foundation at the mouth of the Tiber by Ancus Marcius, fourth King of Rome ; its probable expansion under the republic, although the growth of Pozzuoli and the clogging up of the river’s bed would support the theory of a period of decline for Ostia at that time ; and its tremendous development under the Empire, especially in the second century. Of this there was proof in the vestiges of imperial constructions rising above ground and in the historically ascertained fact that Ostia was Rome’s trading centre and outlet on the sea. Little or nothing was known of the later period of the city, nor of its decline and final disappearance.
The Mexican Indian Flying Game
Authors: Gallop Rodney 
Published: August 2016

The first historical account of the JUEGO DE LOS VOLADORES of the Mexican Indians is to be found in Fr. Juan de Torquemada's De la Monarquía Indiana. The relevant passage, which internal evidence shows to have been written in 1612, is to be found in book 10 chapter 38. Preserving the complexities and angularities of the style it may be translated as follows:-Among other forms of diversion, which these Western Indians had and with which they increased the solemnity of their festivals and gave pleasure to those present, was a manner of flying which they had, describing circles through the air, fastened by cords which hung from a stout, tall mast; and for the greater solace of the reader I will describe in words how it was done.
Umm el-Jamal
Authors: Horsfield George 
Published: August 2016

Four kilometres within the boundary dividing the British Mandated Territory of Transjordan from Syria, 1000 metres above sea level, and on the northern limit of the plain south of the Jabal Druze (Hauran), lie the ruins of Umm el-Jamal. The city is twenty kilometres from Mafrak, where the pipe-line and road from Iraq cut the Hijaz railway on their way to Haifa on the Mediterranean. The Druze Mountain dominates the plain from the north and this monument lies at the foot, the most westerly of a series of ruined basalt-built towns and the most interesting.The surrounding plain is not a desert of sand. Its ancient fertility is shown by the old field boundary stones, now wasted by wind-erosion and neglect, leaving a dry exhausted soil thinly sprinkled with desert plants and strewn in parts with basalt boulders grey with lichen. Nowadays the rainfall in these parts is negligible and an attempt some years ago to restart cultivation around Mafrak failed; for the soil was just dust, carried off by the wind in great clouds when ploughing was attempted. Mafrak is now inhabited, water having been found some hundreds of metres down by boring; and it was the outpost from which men and materials went forward to build the road and pipe-line now stretching down the corridor between Syria and Saudi Arabia to Iraq. Ancient trade routes converged in this neighbourhood and the name ‘Mafrak ’ signifies the ‘Junction’. It was in antiquity a strongly fortified site and later a station on the Haj route.
The Settlements of the Celtic Saints in South Wales
Authors: Bowen E. G. 
Published: August 2016

A Considerable literature has grown up in an attempt to interpret the Lives of the Celtic Saints. It is, however, concerned almost exclusively with hagiological, textual and literary problems and very little attempt has been made to appreciate the part played by these pioneers in determining the pattern of settlement and culture reflected in the earliest written accounts of native Welsh society.If we accept the view held by most students of the Celtic church that ancient churches and chapels now bearing the names of Celtic Saints owe their foundation in the first instance to the fact that the saint in question, or one of his immediate followers, actually visited the site and established thereon a small religious community which became the forerunner of the modern church, then, by plotting on a map all the churches known to be, or to have been, dedicated to a particular saint, we possess at once a readily available means of studying both the extent of a saint's influence—the distribution of his cult—and, at the same time, the relationship of his churches to relief and to other elements in the physical and cultural environment. This approach has, in addition, the further advantage of allowing the investigator to be independent of the entirely unsatisfactory material preserved in the Lives of the various saints, the vast majority of which were written in the 12th century, several hundreds of years after the events they purport to describe, by Norman monks eager to re-orientate local legends to their own particular theological and ecclesiastical prejudices.
The Royal Barrows at Jelling Excavations made in 1941, 1942 and 1947, and finds and findings resulting therefrom
Authors: Dyggve Ejnar 
Published: August 2016

In line with other endeavours expressive of the spirit of self-assertion aroused in the Danish people at the occupation of Denmark by foreign troops during World War II, the Danish National Museum, subsidized by the State Employment Department and the Carlsberg Foundation, undertook a series of thorough and methodical excavations of the two famous Royal Barrows at Jelling in East Jutland (FIG. I), dating from the middle of the 10th century A.D.Earlier excavations here, in 1821 and 1861 (1), had been inconclusive. Ample room still remained for hypotheses and suggestions, and divergent views gradually produced quite a literature on the subject (2). Through the recent examination, the most extensive excavations of their kind in Scandinavia, of the southern barrow, the so-called King Gorm Mound, excavated in 1941, and the northern barrow, the so-called Queen Tyre Mound, in 1942 (3), it became possible to eliminate several doubtful points which had confronted people interested in history for more than a hundred years. At the same time, a solid foundation was laid for the future understanding of the Jelling monuments—the barrows and the runestones—the most significant in Danish history, because they bear witness to the kings who united the smaller Danish Kingdoms into one realm (4).
Peru before Pizarro
Authors: Bushnell G. H. S. 
Published: August 2016

Two notable events in Peruvian archaeology, which are of wide general interest, have recently taken place. One was the discovery of pre-ceramic horizons on the Peruvian coast, and the other was a conference held in New York in July 1947, at which several acknowledged experts felt that the time had come to explain the known facts in terms of a general scheme of development, and attempted to do so independently with strikingly similar results. The papers read at the conference on this and other matters have recently been published, and they include the fullest summary so far available of the preceramic discoveries.Mr Junius Bird has long been known for his work on the prehistory of unpromising and difficult regions in South America. He has studied successions in Tierra del Fuego and on the southern end of the Chilean mainland, which contain stone and bone artifacts but no pottery, from which he estimates, by such methods as the rate of rise of land and of accumulation of deposits, that human occupation began about 5000 years ago, i.e. at the beginning of the 3rd millennium B.C.. His methods of course involve some very large assumptions, but the results are reasonable when considered in relation to the usual estimate of about 10,000 years for Folsom man. He has also discovered non-pottery and non-agricultural horizons in the middens of the north part of the coast of Chile, but these may not be of any great age and their poverty may be due to the inhospitable nature of the region.
Some Primitive Structures in Achill Island
Authors: Piggott Stuart 
Published: August 2016

During a visit to Achill Island in 1946 the writer made notes and drawings of certain primitive types of buildings still surviving in ruin or in use, and of which no adequate record had been made. The intrinsic interest of these, as well as their significance in the wider comparative study of peasant architecture in the British Isles, makes their publication desirable.Achill Island is in Co. Mayo, off the west coast of Ireland, though now joined to the mainland by a bridge and road across Achill Sound. The buildings described here all lie in the neighbourhood of Dooagh and Keem, at the western end of the island. The most important series is that associated with the practice of ‘booleying’, or the transference of cattle to summer pastures, which approximates to the use of shielings in the Scottish Highlands or of the hafod in Wales. This custom, and its associated folk-lore, has been discussed in a series of articles in Irish and English which includes a study of the area under discussion, though without adequate plans or structural details of the buildings involved.
Cave Men's Buildings
Authors: Childe V. Gordon 
Published: August 2016

The popular epithet for our pleistocene forerunners is still ‘cave men’. It gives the impression that they were as completely dependent on Nature’s bounty for shelter as for food. And of course that impression was originally intended by archaeologists themselves. Most remains of middle and upper palaeolithic cultures were, and still are being, collected from caves. Other sites that yielded similar relics have been designated ‘open stations’, with the inevitable, if not deliberate, implication of the absence of any shelter. Yet from many caves there have long been known engravings or paintings that seem to represent tents or more substantial structures and that have been designated ‘tectiforms’ for this very reason. Not all prehistorians accept this obvious interpretation, and few of those who do have realized its significance. Perhaps they were waiting with proper scientific caution for monumental evidence.Such evidence is now available in plenty. But as it is mostly published in Russian, and badly at that, it has not been at all widely appreciated. Yet the construction of dwellings twenty thousand or more years ago is so striking a fact in cultural history as to justify a summary of the rather inaccessible accounts that have appeared.Physical remains of the simple tent-like structures inferred from the commoner tectiforms have been identified at Gagarino and Kostienki on the Don in the Ukraine and at Mal’ta and Buryet on the Angara in Siberia. At Gagarino the ‘hut foundation’ was an irregular saucer-shaped excavation in the löss, nowhere more than .50 m. deep, and measuring some 5.50 by 4.50 m. across. A silo trench, dug by peasants, that had originally revealed the archaeological deposit, had cut right through its centre along the major axis thus presumably destroying the hearth and the entrance. Little evidence for the superstructure was left, but Zamyatnin noticed large slabs of stone and mammoth tusks lying near the margins of the depression. This dwelling was occupied by Gravettian mammoth-hunters as was a similar one subsequently discovered at Kostienki below the large ‘communal house’ to be discussed later.