Desenvolvimento Local E “O Maior São João Do Mundo”
Authors: Brito Lydia Maria Pinto , Santos Maria Érica De Lira , Gurgel Fernanda Fernandes 
Published: August 2017

<!--[if gte mso 9]><xml> <o:OfficeDocumentSettings> <o:RelyOnVML /> <o:AllowPNG /> </o:OfficeDocumentSettings> </xml><![endif]--><p class="MsoNormal" style="margin-left: 42.55pt; text-align: justify; line-height: 200%;">O Desenvolvimento Local (DL) é um processo de articulação, coordenação e inserção dos empreendimentos empresariais, associativos e individuais, comunitários, urbanos e rurais, a uma nova dinâmica de integração socioeconômica de reconstrução do tecido social, propiciador de desconcentração das riquezas. Este estudo de campo, de natureza qualitativa e descritiva, tem como ponto de partida o seguinte problema: Como os atores sociais percebem a influência do fenômeno cultural “O Maior São João do Mundo” para o DL de Campina Grande? Seu objetivo geral é analisar a percepção de atores sociais sobre a influência do evento para o DL da cidade. Tem como marco teórico e referencial de análise a Sociologia do Desenvolvimento, que defende a importância da emergência de atores sociais e sua articulação em redes de relacionamentos para elaboração de projetos coletivos e criação de instituições viabilizadoras das propostas de interesse do conjunto da comunidade local. Os 45 sujeitos da pesquisa são atores do processo que exercem as funções que viabilizam o funcionamento do evento, tais como prefeito, secretário, organizador de quadrilha, dançarinos, representante da igreja, associações e escola, costureira, dentre outros. Os resultados obtidos apontam a emergência de atores sociais, formação de redes de relacionamento, elaboração de projetos coletivos e a criação de instituições. 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