bluuebunny/crossref_metadata_2025_split huggingface dataset:
Sevicescape social, su importancia en la venta de televisores de alta gama en el retail frente al canal tradicional en Bogota
Authors: Castro Sarmiento Camilo Alfredo 
Published: March 2017

<p>En diversos estudios se han concentrado el entorno físico en cuanto al servicescape, sin embargo pocos estudios han profundizado en cuanto al servicescape social del proceso de compra de un consumidor, para conocer su comportamiento en el punto de venta y como es la influencia de entorno social, entendido este como las personas que interactúan con el consumidor en este último paso para la adquisición de un televisor de alta gama, y que valoración le da este a este entorno en el punto de venta.</p><p>Esta investigación tiene como fin determinar la percepción del consumidor y cuál es el impacto del servicescape social, comparando las experiencias de compra tanto en el canal retail y canal tradicional.</p>
Product Placement en el Cine Colombiano entre los años 2010 y 2016 : Efectividad y valor percibido aplicado a la comunicación de marcas comerciales.
Authors: Martínez Tobar Andrés Enrique 
Published: March 2017

El uso y colocación de marcas comerciales como herramienta publicitaria y estratégica de mercadeo en los medios audiovisuales ha tenido un crecimiento progresivo en los últimos años, y se ha vuelto más atractivo para el sector publicitario dado a los bajos costos en los que se maneja el product placement y como llama la atencion del consumidor, debido principalmente a su capacidad de ser menos invasiva al transmitir la información, (McAllister &amp; Giglio, 2005) a lo que se le conoce como mensaje hibrido (Balasubramanian,1994) además de esto, el emplazamiento de marca se ha convertido en una estrategia para financiar los costos de una producción cinematográfica, (Cha, 2016) se pretende estudiar la efectividad y el valor percibido del product placement aplicado al ámbito del cine colombiano con el fin de aportar información que optimice las decisiones de la contratación, la exploración y el uso de esta práctica en la comunicación en mercadeo, para esto, se aplicará un experimento de eficacia a una muestra de 400 espectadores de cine colombiano que verán 30 escenas diferentes de películas que contengan el product placement en ellas, segmentado a 3 géneros cinematograficos más taquilleros: la comedia,el drama,y el terror (publicación MinCultura impacto económico en el sector cinematografico, 2009) buscando indicar con este, el valor percibido, el reconocimiento de la marca y las conductas de consumo aportando evidencia al uso adecuado de esta práctica.
EL USO DELMARKETING SOSTENIBLE EN LAS EMPRESAS FABRICANTES DE AUTOAPARTES PARA AUTOMOVILES EN COLOMBIA
Authors: Arias  Prieto German 
Published: March 2017

<p>El propósito del trabajo es aportar a la industria, la academia y los investigadores y las entidades del gobierno información actualizada sobre las acciones que se deben llevar a cabo por parte de las empresas fabricantes de autopartes para automóviles en Colombia, como guía para implementar acciones de marketing sostenible que brinden beneficios sociales, medio ambientales y económicos tanto para las empresas como para los clientes, usuarios de los vehículos y las comunidades que rstán vinculadas a los procesos de la cadena de abastecimiento en el uso de las autopartes.</p><p> </p><p>El tema sostenible maneja a nivel de los procesos desarrollados para cuidar el medio ambiente, y en la disciplina del marketing se trabajarán algunas acciones ocasionales, pero se pretende investigar medianrte métdos cualitativos o cuantitativos el nivel de ejecución de acciones vinculadas al marketing sostenible como estrategias en las empresas de demanda derivada como es el caso de los fabricantes de autopartes para automoviles en Colombia.</p><p>Se ha realizado un proceso de revisión de la literatura que alimenten los conceptos y criterios a partir del concepto general de sostenibilidad general hasta considerar su vinculación a las acciones y actividades del marketing y asi cumplir con los objetivos del trabajo en desarrollo.</p><p>Por ello, al considerar el temaa nivel de las empresas fabricantes de autopartes para automóviles en Colombia, es una gestión que al investigarla, analiar y evaluar sus resultados, brindará multiples aportes</p>
LA ORIENTACION DE MARCA PARA PYMES COMERCIALES EN LA CIUDAD DE VILLAVICENCIO
Authors: Muñoz Rojas Eric Jonathan 
Published: March 2017

<p>La orientación de marca (branding) es un recurso estratégico que regularmente las pequeñas y medianas empresas no aprovechan, lo que hace que algunas compañías se vean en desventajas en un mercado tan competitivo como el de hoy en día, lo cual podría significar el fracaso de una organización, he ahí la importancia de investigar estos proceso pasa que así el sector este preparado para las nuevas exigencias. La mayoría del comercio en la ciudad de Villavicencio es desarrollado por pequeñas y medianas empresas, la intención de este trabajo es estudiar cuál es la percepción de la orientación de marca (branding) por parte de las PYMES del sector comercial. </p>
RELACIÓN ENTRE EL VALOR DE MARCA Y LA DESERCIÓN ESTUDIANTIL EN ESTABLECIMIENTOS DE EDUCACIÓN SUPERIOR NO UNIVERSITARIAS
Authors: Guatavita Laura 
Published: March 2017

<p>La presente investigación busca conocer y establecer la relación entre el valor de marca como un determinante para la deserción estudiantil en establecimientos de educación superior no universitarias, mediante metodología cualitativa y cuantitativa. </p>
Formació per a la prevenció de la violència de gènere a la formació inicial de les persones professionals de l’educació i professorat universitari
Authors: Puigvert i Mallart Lidia , Garcia Yeste Carme , Gómez González Aitor 
Published: March 2017

Aquest projecte de millora de la qualitat docent es basa en la demanda legal, acadèmica i social de que les facultats d'educació, i més en general les universitats, incorporin formació sobre violència de gènere i la seva prevenció, com a factor de qualitat i com a competència dels nous professionals. Per altra banda, es fonamenta en resultats de diverses recerques que han dut a terme en els darrers anys diversos membres de l'equip que presenta la proposta, sobre aquesta temàtica específica.
Elaboració d’una rúbrica per avaluar la competència digital del docent
Authors: Lázaro Cantabrana José Luis , Gisbert Cervera Mercè 
Published: March 2017

La progressiva digitalització dels diferents àmbits de desenvolupament dels ciutadans del S. XXI planteja unes noves demandes socials i una adaptació del sistema educatiu a aquestes.El desenvolupament de les competències clau dels individus, en concret de la competència digital (CD), és fonamental per poder viure i participar en la societat actual, una societat digital. El desenvolupament de la CD dels ciutadans implica una transformació en quant al què, al com s’aprèn i al com s’ensenya als centres educatius. Els docents necessiten unes destreses i habilitats, cada vegada més complexes, relacionades amb la incorporació de les tecnologies digitals en el processos d’ensenyament-aprenentatge (E-A), aquestes formen part de la competència digital docent (CDD).La CDD és una competència per a la que els docents s’han de formar, tant en un moment inicial com de forma permanent. A la necessitat de formar-se en CDD sorgeix la necessitat d’avaluar el desenvolupament de la mateixa.Per a poder dur a terme un procés d’avaluació de la CDD s’ha dissenyat i validat una rúbrica que permeti recollir les dimensions de la competència i els seus nivells de desenvolupament.
Educación y educación física: presencia curricular de la educación física en el sistema educativo español; verificación y análisis de la condición física de los alumnos que inician sus estudios en el institut Torredembarra
Authors: Arbós Arqué Pablo 
Published: March 2017

L’Educació i l’Educació física, es troben en el denominador comú de la tesi "Educació i Educació Física: presència curricular de l’educació física en el sistema educatiu espanyol; verificació i anàlisi de la "condició física" dels alumnes que inicien els seus estudis a l’Institut Torredembarra".
Gestão da aprendizagem: um enfoque acadêmico e comunitário
Authors: Martins Murillo Araújo , Marques Heitor Romero 
Published: March 2017

Este artigo objetiva observar as condições de chegada do Acadêmico do Curso de Direito da UCDB e a maneira que é gerada a aprendizagem na comunidade universitária. A pesquisa foi de campo, com tendência empírica. A pesquisa foi quantitativa, além da revisão bibliográfica e indutiva. O estudo pode ser dito comparativo por correlacionar as representações de acadêmicos de distintos semestres, bem como de docentes. A fundamentação teórica deu-se Skinner, Piaget, Vygotsky, Ana Mercês Bahia Bock; Odair Furtado, Maria de Lourdes Trassi Teixeira, Le Bourlegat e Ávila. Denota-se que há necessidade de ajustes para que as interações sociais ocorridas na ambiência universitária possam ser enriquecidas com relações primárias. É importante estudar a Gestão da Aprendizagem no Desenvolvimento Local com enfoque acadêmico e comunitário, porque as divergências de percepção entre docentes e acadêmicos são indicativos da predominância de relações secundárias entre eles.
IMAGING OF BRAIN FUNCTION BASED ON THE ANALYSIS OF FUNCTIONAL CONNECTIVITY - IMAGING ANALYSIS OF BRAIN FUNCTION BY FMRI AFTER ACUPUNCTURE
Authors: Zheng Yu , Wang Yuying , Lan Yujun , Qu Xiaodong , Lin Kelin , Zhang Jiping , Qu Shanshan , Wang Yanjie , Tang Chunzhi , Huang Yong 
Published: March 2017

Objective: This Study observed the relevant brain areas activated by acupuncture at the Taichong acupoint (LR3) and analyzed the
functional connectivity among brain areas using resting state functional magnetic resonance imaging (fMRI) to explore the acupoint
specificity of the Taichong acupoint.
Methods: A total of 45 healthy subjects were randomly divided into the Taichong (LR3) group, sham acupuncture group and sham
acupoint group. Subjects received resting state fMRI before acupuncture, after true (sham) acupuncture in each group. Analysis of
changes in connectivity among the brain areas was performed using the brain functional connectivity method.
Results: The right cerebrum temporal lobe was selected as the seed point to analyze the functional connectivity. It had a functional
connectivity with right cerebrum superior frontal gyrus, limbic lobe cingulate gyrus and left cerebrum inferior temporal gyrus (BA
37), inferior parietal lobule compared by before vs. after acupuncture at LR3, and right cerebrum sub-lobar insula and left cerebrum
middle frontal gyrus, medial frontal gyrus compared by true vs. sham acupuncture at LR3, and right cerebrum occipital lobe cuneus,
occipital lobe sub-gyral, parietal lobe precuneus and left cerebellum anterior lobe culmen by acupuncture at LR3 vs. sham acupoint.
Conclusion: Acupuncture at LR3 mainly specifically activated the brain functional network that participates in visual function,
associative function, and emotion cognition, which are similar to the features on LR3 in tradition Chinese medicine. These brain
areas constituted a neural network structure with specific functions that had specific reference values for the interpretation of the
acupoint specificity of the Taichong acupoint.
TREATMENT OF DIARRHOEA USING TRADITIONAL MEDICINES: CONTEMPORARY RESEARCH IN SOUTH AFRICA AND ZIMBABWE
Authors: Maroyi Alfred 
Published: March 2017

Background: Gastrointestinal disorders, diarrhoea in particular remain a major concern in South Africa and Zimbabwe resulting in
high mortality rates when left untreated. This investigation was aimed at documenting herbal medicines used in the treatment of
diarrhoea in South Africa and Zimbabwe.
Materials and Methods: A review of literature on plant species used as remedies for diarrhoea in South Africa and Zimbabwe was
undertaken by the use of different electronic databases such as Google Scholar, ScienceDirect, Scopus as well as library searches at
the University of Fort Hare, South Africa and the National Herbarium of Zimbabwe (SRGH) in Harare, Zimbabwe.
Results: This study reported ten plant species most widely used to treat diarrhoea in South Africa and Zimbabwe. Of the lot,
Sclerocarya birrea (A. Rich.) Hochst. was the most popular medicinal plant used as antidiarrhoeal remedy (11 literature citations) in
South Africa and Zimbabwe, followed by Elephantorrhiza elephantina (Burch.) Skeels and Schotia brachypetala Sond. with eight
literature citations each. The roots (47.4%) are the most frequently used plant parts, followed by bark (26.3%), leaves (21.1%) and
rhizomes (5.3%).
Conclusion: The documented antidiarrhoeal activities of this repository of selected plant species against diarrhoea causing agents
such as rotavirus, Escherichia coli, Shigella, Campylobacter, Giardia, Entamoeba histolytica, Salmonella, Yersinia and Vibrio
cholerae calls for further investigation aimed at isolating phytochemical compounds responsible for antidiarrhoeal activities, their
mode of action, and also establish their safety and efficacy. This cross-cultural acceptance of antidiarrhoeal herbal medicines and the
use of the same plant species in different geographical zones serve as an indication of the importance of herbal medicines in primary
healthcare of local communities.
FREE FATTY ACIDS PROFILING IN RESPONSE TO CARNITINE SYNERGIZE WITH LUTEIN IN DIABETIC RATS
Authors: AL-Malki Abdulrahman L , Moselhy Said S 
Published: March 2017

Background: The objective of this study was to investigate the fatty acids profiling in diabetic rats induced by sterptozocine (STZ)
and their response to administration of lutein and carnitine.
Materials and methods: Ninety male albino rats were divided into 6 groups as follows: Normal control. The remaining rats were
injected i.p a single dose of STZ (65 mg /kg bw) for induction of diabetes. Diabetic rats were grouped as: GP II: (Untreated): GP III:
Rats were given orally with L-lutein (100 mg/kg bw).GP IV: Rats were given carnitine (30 μg/kg) i.p. GP V: Rats were given
carnitine and lutein GP VI were given metformin (100mg/kg bw/d) for 6 weeks.
Results: Treatment of diabetic rats with lutein, L-carnitine, combined decreased the levels of glucose, HA1C compared with
untreated diabetic (p
PROTECTIVE EFFECT OF Ailanthus excelsa ROXB IN MYOCARDIAL INFARCTION POST MESENCHYMAL STEM CELL TRANSPLANTATION: STUDY IN CHRONIC ISCHEMIC RAT MODEL
Authors: Gong Xia 
Published: March 2017

Background: Thia study evaluates the effects of Ailanthus excelsa Roxb methanolic extract (AER-ME) in rats induced with Myocardial
Infarction (MI) followed by transplantation of MSCs.
Material and Methods: Rats were induced with MI by ligation technique of left coronary artery. The sham-operated the control and
AER-ME treated group of rats received transplantation of PKH-26 and marked MSCs followed by normal saline and AER-ME treatment
(200mg/kg/day of AER-ME extract) respectively for 30 days. Parameters such as cardiac function, inflammation, oxidative stress,
apoptosis and differentiation of MSCs (angiogenesis) were evaluated. Histological studies of infracted myocardium reveled antiinflammatory
activity of AER-ME treatment.
Result and Discussion: Oxidative stress parameters revealed decrease in levels of malondialdehyde (MDA) and increase in superoxide
dismutase (SOD), catalase (CAT) and glutathione peroxidase (GSHpx) activity significantly indicating antioxidant activity of the extract.
There was a reduction in cell death rate of treated rats due to the decrease in apoptotic index with prolongation of MI when compared to
both control and sham-operated groups. The expression of Fas protein was parallel to apoptotic index. The vascular density increased
significantly in extract treated group. The treatment showed improved cardiac activity with decreased left ventricular end diastolic
(LVEDP) and arterial pressure while the left ventricular end systolic pressure (LVEP) and dp/dtmax increased significantly when
compared to both control and sham-operated groups respectively showing the protective effect of the extract as necessitated by the
transplantation of MSCs. The study marked the protective outcomes of AER-ME treatment for MSCs in microenvironment of infracted
myocardium by improving their viability and increasing differentiation into cardiomyocytes.
BIOPESTICIDAL ACTIVITY OF Calotropis procera L. AGAINST Macrophomina phaseolina
Authors: Waheed Nidra , Jabeen Khajista , Iqbal Sumera , Javaid Arshad 
Published: March 2017

Background: Mungbean [Vigna radiata (L.) Wilczek] is an important pulse crop globally. This imperative crop is severely affected
by charcoal rot disease caused by Macrophomina phaseolina (Tassi) Goid. In the present study, the leaves of Calotropis procera L.
were tested for their antifungal potential against M. phaseolina.
Materials and Methods: Various concentrations i.e. 1%, 2.5%, 4%, 5.5% and 7% of methanolic extract of C. procera leaves were
prepared and their in vitro bioactivity was examined against the test fungus. Methnolic leaf extract was partitioned using n-hexane,
chloroform, ethyl acetate and n-butanol and antifungal activity of each fraction was evaluated. n-Hexane fraction was subjected to
GC-MS analysis.
Results: The higher concentration of methanolic leaf extract (7%) caused maximum inhibition in the diameter of M. phaseolina i.e.
38%. The n-hexane fraction of methanolic leaf extract was found to be the most effective against M. phaseolina. Seven compounds
belonging to classes of chlorocarbon, aromatic hydrocarbon, azocompounds, aromatic carboxylic acids and fatty acids were
identified in GC-MS analysis of n-hexane fraction.
Conclusion: Antifungal activity of the methanolic leaf extract of C. procera might be due to the presence of the identified
compounds in n-hexane fraction of methanolic leaf extract.
CYTOTOXIC, α-CHYMOTRYPSIN AND UREASE INHIBITION ACTIVITIES OF THE PLANT Heliotropium dasycarpum L.
Authors: Ghfaffari Muhammad Abuzar , Chaudhary Bashir Ahmed , Uzair Muhammad , Ashfaq Khuram 
Published: March 2017

Background: The aim of this study was to investigate Cytotoxic, α-Chymotrypsin and Urease inhibition activities of the plant
Heliotropium dasycarpum.
Materials & Methods: Dichloromethane and methanol extracts of the plant were evaluated for cytotoxic, α-Chymotrypsin and
Urease inhibition by using in vivo Brine Shrimp lethality bioassay and in vitro enzymatic inhibition assays respectively.
Results: The methanol extract of the plant exhibited significant cytotoxic activity. Out of 30 brine shrimp larvae, 2 (6%), 26 (86%)
and 28 (93%) larvae were survived at concentration of 1000μg/ml, 100μg/ml and 10μg/ml respectively with LD50; 215.837.
Similarly 21 (70%), 25 (83%), 29 (96%) larvae were survived of dichloromethane plant extract with LD50; 6170.64. The methanol
and dichloromethane extract exhibited 10.50±0.18% and 41.51±0.15% α-chymotrypsin enzyme inhibition respectively with IC50
values of greater than 500 μmol. The methanol extract showed 24.39±0.21% Urease enzyme inhibition with IC50 values of greater
than 400 μmol. While dichloromethane extract has 11.46±0.09% enzyme inhibition with IC50 values of greater than 500 μmol.
Conclusion: The results clearly indicated that Heliotropium dasycarpum has cytotoxic potential and enzyme inhibition properties.
Further study is needed to screen out antitumor and anti-ulcerative agents.
IN VITRO AND IN VIVO EVALUATION OF ANTIMICROBIAL AND ANTIOXIDANT POTENTIAL OF STEVIA EXTRACT.
Authors: Moselhy Said S. , Ghoneim Magdy A. , Khan Jehan A. 
Published: March 2017

Background: The current trend globally is the utilization of natural products as therapeutic agents given its minimum side effects.
The leaves of Stevia contain several active ingredient compounds such as rebaudioside. Stevia extract have been used for many
purposes. Active oxygen radicals can induce base modifications, DNA breakage, and intracellular protein crosslink's. This study was
done to evaluate the potential of stevia extract as antibacterial and antioxidants actions.
Materials and methods: Antibacterial activity of different extracts of stevia was tested in vitro against different species of bacteria
and hepato-protective efficacy was testes in rats injected with CCl4 as hepatotoxic.
Results: Acetone extract exhibited antibacterial activity against selected five bacteria species. The acetone extract suppressed the
elevation of serum ALT (p
Numerical and Experimental Investigations of Gas Kick Migration During Casing While Drilling
Authors: Guo Ruixuan , Chen Yuanhang , Coutinho Renato Peixoto , Waltrich Paulo J. 
Published: March 2017

Abstract
Significantly narrower annular spaces are encountered during Casing while Drilling(CwD) due to the larger diameters of the casings that are used as drill strings, comparing to those used in conventional drilling. The understanding of two phase flow in narrow annuli is important to predict gas migration in wellbores during casing/liner drilling operations, which is crucial in early kick detection and gas kick management under such circumstances.
In this study, a two-phase flow experimental apparatus using 3 ½ inch and 2 inch PVC pipes within a 4- inch outer pipe was developed to represent narrow and wide annular conduits. Liquid holdups and annular pressure losses were recorded while flowing air and water through test sections. The experimental results showed that the flow patterns within narrow annuli were more sensitive to changing air and water flow rates. New drift-flux models for narrow and wide annuli, were developed based on experimental results. These models can be further extended to a wide range of flow conditions. In addition, Computational Fluid Dynamics (CFD) models were developed using volume of fluid (VOF) method. The simulation results were in a good agreement with experimental data and new model predictions within the range of flow rates that were used in this study.