bluuebunny/crossref_metadata_2025_split huggingface dataset:
Experience the “ambience”
Authors: Wu Jun , Arora Anshu Saxena , Arora Amit 
Published: April 2016

Purpose– Ambient advertising is a unique, intimate and non-traditional form of communication between the product and the consumer; and uses all physical and environmental elements leading to stronger customer engagement. The purpose of this paper is to explore the innovations in ambient advertising including flash mob dancing, use of structures, posters, props, bus tickets, supermarket floors, shopping carts, bank receipts, animals, and other strange and unusual venues in developed economies (e.g. the USA) vs emerging economies (e.g. India).Design/methodology/approach– The research proposes relationship strength (R)-inherent drama (I)-prodigious execution (P) or R-I-P conceptual framework to measure ambient advertising and delves into the R-I-P constructs of ambient advertising.Findings– The results of Study 1 demonstrate that consumers’ global consumption orientation positively influences their attitudes toward ambient advertising. Results from Studies 2 and 3 exhibit interesting comparisons of innovations in ambient advertising between the USA and India; which improves understanding of globalization of ambient advertising in both developed and emerging economies. Relationship strength (R) between the product and the customer strengthens ad believability in both developed and emerging economies; while inherent dramatic surprise (I) displays contrasting results for developed and emerging economies. Prodigious execution (P) results in ad irritation for developed economies while it has no impact for emerging economies.Research limitations/implications– Overall R-I-P constructs of ambient advertising strengthen brand and ad attitudes and purchase intentions. The research has strong implications for advertising innovations in the USAvis-à-visIndia, and demonstrates stronger implications of advertising internationalization across developed and emerging economies.Originality/value– The research is valuable in the context of emerging and developed economies of the world with respect to ambient advertising. The research explores the trends in ambient advertising and develops measures for testing perceptions of consumers in various world markets toward ambient advertising. The world economies exhibit varying levels of acceptance and appreciation to the global emerging advertising trends, and this presents a huge challenge to the companies worldwide.
Motivations for servitization: the impact of product complexity
Authors: Raddats Chris , Baines Tim , Burton Jamie , Story Vicky Mary , Zolkiewski Judy 
Published: April 2016

Purpose
To identify the commonalities and differences in manufacturers’ motivations to servitize.

Design/methodology/approach
UK study based on interviews with 40 managers in 25 companies in 12 sectors. Using the concept of product complexity, sectors were grouped using the Complex Products and Systems (CoPS) typology: non-complex products, complex products, and systems.

Findings
Motivations to servitize were categorised as competitive, demand-based (i.e., derived from the customer) or economic. Motivations to servitize vary according to product complexity, although cost savings and improved service quality appear important demand-based motivations for all manufacturers. Non-complex product manufacturers also focus on services to help product differentiation. For CoPS manufacturers, both risk reduction and developing a new revenue stream were important motivations. For uniquely complex product manufacturers, stabilising revenue and increased profitability were strong motivations. For uniquely systems manufacturers, customers sought business transformation, whilst new service business models were also identified.

Research limitations/implications
Using the CoPS typology, this study delineates motivations to servitize by sector. The findings show varying motivations to servitize as product complexity increases, although some motivational commonality existed across all groups.
Manufacturers may have products of differing complexity within their portfolio. To overcome this limitation the unit of analysis was the SBU.

Practical implications
Managers can reflect on and benchmark their motivation for, and opportunities from, servitization, by considering product complexity.

Originality/value
The first study to categorise servitization motivations by product complexity. Identifying that some customers of systems manufacturers seek business transformation through outsourcing.
Value creation of EVA and traditional accounting measures: Indian evidence
Authors: Gupta Vijay Kumar , Sikarwar Ekta 
Published: April 2016

Purpose– The purpose of this paper is to examine the superiority of economic value added (EVA) over the traditional accounting performance measures, i.e. earnings per share, return on assets and return on equity. For this purpose, the relative and incremental information content of EVA and accounting measures are tested by examining the relationship of these measures with stock returns.Design/methodology/approach– The analysis is performed for a sample of 50 Indian companies selected from the index Nifty 50 for the period of 2008-2011. The penal regression models are applied to examine the relative and incremental information content of EVA and traditional performance measures.Findings– The study finds that EVA has more relevant and incremental information content than accounting measures for analyzing shareholder value creation. These results confirm that EVA is better performance measure than traditional accounting measures.Research limitations/implications– The study could be further extended for the sample of other firms covering the specific industries and sectors. The calculation of EVA could be modified with respect to the adjustment in profit after tax and the calculation of cost of capital.Practical implications– The study has implications for the managers who are responsible to generate the wealth of shareholders by formulating the corporate financial policies. The findings also help investors who are closely concerned with the financial health of the firm while taking their investment decisions.Originality/value– The novelty of this study is that it relates total return of firm’s stock with the financial measures unlike the previous literature.
A framework for performance evaluation of channel partners in distribution relationships
Authors: Goyal Vikas , Mishra Prashant 
Published: April 2016

Purpose– The purpose of this paper is to develop a conceptual framework for performance evaluation of channel partners in distribution relationships and develop a scale to measure the proposed dimensions of performance.Design/methodology/approach– The proposed framework is built on the theoretical foundations of salesforce control systems and organizational performance. The authors developed the measurement scale by the three-stage protocol and established the scale’s reliability, factor structure and validity through the data collected from 252 firm-channel partner dyads across automobile firms in India.Findings– The proposed framework highlights three distinct dimensions of channel partners’ performance, i.e. output performance, the financial/other objective results; activity performance, the activities, behavior and process-compliance levels; and capability performance, the resources and capabilities of channel partners. An 18-item measurement scale is developed to measure the three proposed dimensions of channel partners’ performance.Research limitations/implications– The proposed framework conceptualizes the three key dimensions of channel partners’ performance that can assist firms in exercising a focussed approach to performance management in distribution channel relationships and other inter-firm contexts. This study contributes to the legitimacy and further development of research in the area.Practical implications– The measurement scale provides valid and reliable items for a rigorous performance analyses of channel partners, both at the individual level as well as at the level of the distribution channel as a whole. These performance analyses have multiple applications, right from managing the day-to-day channel activities to steering the channel strategy.Originality/value– The paper presents a multidimensional conceptual framework for performance evaluation of channel partners and provides a suitable instrument for operationalizing future empirical research in the area.
Supplier selection considering product structure and product life cycle cost
Authors: Ebrahimipour Vahid , Maleki Shoja Babak , Li Shanling 
Published: April 2016

Purpose
Supplier selection is a complex decision that involves not only the consideration of unit purchasing cost but also product life-cycle cost (LCC), which affects the company’s after-sale costs over the life cycles of their products. Product structure and its impact on the supplier selection evaluation process are rarely investigated in the literature. Therefore, product structure for a multi-criteria multi-product supplier selection problem with uncertainty is considered. In the model, we address product structure, the competitive supply environment, diverse criteria, and standard requirements. The objective is to choose suppliers that minimize LCC and maximize the reliability of the finished products.

Design/methodology/approach
Our model provides straightforward representation of interrelationships among multi-objectives and analysis of tradeoffs among conflicting objectives affected by product structure. We illustrate our model by using real life data from lubrication systems in the offshore reliability data (OREDA) handbook. Sensitivity analysis is provided for the case study in which various scenarios that describe product structure, the uncertainties in purchasing prices, reliabilities of purchased components, machine down-time due to poor quality components, suppliers’ capacity and delivery times. Different priority ranking among objectives is also tested to examine the impact of each objective on the overall objective.

Findings
Our computational results are based on real data and would provide useful guidelines for the management in OEM to choose right suppliers.

Originality/value
Product structure and its impact on the supplier selection evaluation process are rarely investigated in the literature. Therefore, product structure for a multi-criteria multi-product supplier selection problem with uncertainty is considered.
A-IFM reliability allocation model based on multicriteria approach
Authors: Di Bona Gianpaolo , Forcina Antonio , Petrillo Antonella , De Felice Fabio , Silvestri Alessandro 
Published: April 2016

Purpose
The paper aims to evaluate reliability allocation using an aerospace system prototype. The proposed approach has been applied and compared with other traditional methods on an aerospace system prototype, where the reliability allocation process is rigorous.

Design/methodology/approach
The new approach is based on Integrated factors Method (IFM), whose values are adjusted trough a multicriteria method, the Analytic Hierarchy Process, depending on the importance of each factor and each unit of the system. The result is a dynamic model, that combines the advantages of the allocation method and the multicriteria decision-making technique.

Findings
The reasons that led to the development of the IFM based AHP are the outcome of a careful analysis of the current military and commercial approaches. In particular most of analyzed methods use constant weights for the factors involved in the reliability allocation; different weights are rarely assigned to these factors.

Research limitations/implications
There is no limitation for implementation of
A-IFM reliability allocation model in very large and complex systems, and it can
therefore provide an improved structured arrangement for reliability allocation. Therefore, researchers are encouraged to test the proposed propositions further.

Practical implications
The proposed method offers several benefits compared with current military and commercial approaches.

Originality/value
The computational results clearly demonstrate the effectiveness of the new approach and its ability to overcome the criticalities highlighted in literature.
Measuring patients’ healthcare service quality perceptions, satisfaction, and loyalty in public and private sector hospitals in Pakistan
Authors: Shabbir Asma , Malik Shahab Alam , Malik Shujah Alam 
Published: April 2016

Purpose
This study aims to explore the relationship between healthcare perceived service quality (HCSQ) and patient loyalty. Mediating role of patient satisfaction is also assessed between HCSQ and patient loyalty.

Design/methodology/approach
A sample of 600 was gathered using stratified random sampling technique from inpatients of public and private sector hospitals of Pakistan through self-administered questionnaire, and was analyzed through regression analysis.

Findings
Findings indicate that healthcare perceived service quality has a significant positive effect on patients’ loyalty. Patient satisfaction also mediates the relationship between HCSQ and patient loyalty. Findings state that there is a significant difference between HCSQ which is perceived by the patients of both public and private sector hospitals. Differences suggest that the patients of private sector hospitals were found more satisfied than their counterparts.

Practical implications
The results indicate that hospital managers should have knowledge about the perceptions and satisfaction of patients as it leads to a step towards introducing reforms in the quality of healthcare sector.

Originality/value
No such particular research in literature has been made earlier in Pakistan’s context which has assessed the perceptions of patients in terms of HCSQ dimensions as being addressed in this study. Thus, this study endeavors to fill that gap in terms of measuring healthcare services provided by both public and private sector hospitals. Outcomes of this study will enable hospitals’ managers to get a better understanding towards stronger as well as weaker aspects of service quality, and will help in observing factors which contribute towards patients’ satisfaction and patient loyalty in building long term relationships between hospital and patients.
The role of “organic public relations” in communicating wicked public health issues
Authors: Brunton Margaret Ann , Galloway Christopher James 
Published: April 2016

Purpose
To explore the applicability of the organic theory of public relations to address “wicked” problems in public health systems.

Design/methodology/approach
This is a conceptual paper, based on critical assessment and application of relevant theory.

Findings
The organic approach to public relations practice is more likely to succeed than largely organisation–centric models as advocated in the work of J.E.Grunig and others. The rationale is that addressing wicked problems involves recruiting a wide range of insights and facilitating collaborative action. The broad, inclusive orientation of the organic theory is expected to be more effective than familiar, but more narrowly organisation-focused strategies.

Research limitations/implications
The organic theory advocated here has potential heuristic value for future research in communication related to the delivery of social services.

Practical implications
Public health system managers and policy makers who adopt an organic approach to communicating system issues, especially adverse events, are more likely to build public support for their work than if they seek to address only “strategic” publics (Grunig & Hunt, 1984) who are seen as potential threats to the organisation’s ability to fulfill its mission.

Originality/value
Applying the organic theory of public relations to address wicked problems in public health management and communication breaks new ground. It contrasts with the managerialist orientation not only of public health systems in many western countries, but also the organisation-centric communication strategies often adopted to attempt to mitigate the effects of “wickedness” shown in recurrent adverse events. Such strategies may neglect the interest society as a whole has in public health outcomes.
Culture, competency and policy: why social media dialogue is limited in Australian local government
Authors: Heaselgrave Fae , Simmons Peter 
Published: April 2016

Purpose
The aim of the study was to identify the extent to which social media are perceived by local government communicators as an opportunity to facilitate dialogue with communities, and the barriers that prevent dialogue occurring.

Design/methodology/approach
In-depth qualitative interviews were held with 11 communication practitioners and managers from 8 metropolitan and one regional council in South Australia who actively used social media.

Findings
Social media are used and valued more for transmission of information and promotion than engaging in dialogue. Limited understanding of social media by risk averse councillors and management, practitioner competencies in interactive technologies, and lack of guidance for meeting mandatory record-keeping through social media were key factors inhibiting its use for dialogue.

Research limitations/implications
The South Australian sample limits generalisability to other locations. However, the findings generally accord with previous, mostly quantitative, studies, and enrich understanding of beliefs and perceptions that limit dialogic use of Web 2.0 technology.

Practical implications
Work needs to be done to align the law, community expectations, and policy guidance for local government in their use of social media communication and data storage. Achievement of the dialogic potential for social media requires an investment in people and training and updating of communication record policies.

Originality/value
This paper broadens discussions about social media and dialogue in organisational communication by focusing on local government and articulating communicator, organisational culture, policy, and legal considerations.
Building Betty Crocker's brand community: conversations with consumers, 1940-1950
Authors: Swenson Rebecca 
Published: April 2016

Purpose
This paper closely examines an iconic relationship between the Betty Crocker brand figure and a set of consumers to build our understanding of how corporate personas contribute to community, engagement and dialogue.

Design/methodology/approach
Using a historical approach to analyse radio scripts featuring Betty Crocker and “Dear Betty Crocker” letters women wrote to the fictional brand icon from 1940 to 1950, at the height of Betty’s popularity, this study identifies themes and rhetorical strategies that explain how General Mills used Betty Crocker to make the institution relatable and products relevant during a period of cultural and social change.

Findings
General Mills built a strong brand community by using Betty Crocker to facilitate dialogue among consumers and slightly re-frame the group’s shared mission as the decade progressed. The analysis of letters reveals women engaged in dialogue with the company to reify brand values, express gratitude and loyalty, and seek more social support and connection.

Originality/value
This research adds to our understanding of a central challenge described by communication professionals: how to leverage corporate personas and brand voice in ways that resonate with audiences, inspire interaction, and build community.
The play’s the thing: development of an interprofessional drama
Authors: Cornes Michelle , Norrie Caroline , Manthorpe Jill 
Published: April 2016

Purpose
Purpose
To report and discuss the findings of an evaluation of the drama performance and reception of ‘Let’s Talk’ in the context of interprofessional practice.

Design/methodology/approach
This first stage evaluation addresses the initial development stage of the Let’s Talk drama initiative from the perspectives of health and social care participants. Recent policy and research are drawn upon in the presentation of the background to the drama and service integration imperatives.

Findings
Most research on the subject of interprofessional education comes from professional training programmes. The development of the drama Let’s Talk provides evidence of how such a narrative can engage with local professionals working in different agencies but with the same patient or user groups. The development of such an initiative takes time and testing of it at early stages appears to be valuable in providing it with greater clarity and authenticity.

Research limitations/implications

The paper addresses the developmental stages of an interprofessional drama initiative in one part of England in a locality where there is relative professional stability and reasonable communication across agencies and local support for workforce development.

Practical implications
Practical implications
The evaluation may prompt reflection in practice and policy development on the potential for participation in role play and drama to be useful in changing cultures and in increasing interprofessional understanding.

Originality/value

The paper contributes to understanding of the need for interprofessional and interagency debates to be informed by cultural change and active engagement with busy professionals. It recommends attention to careful development of such initiatives and to debate about what might be meaningful and long-term impacts.
Self-care for people coping with long-term health conditions in the community: the views of patients and GPs
Authors: Trappes-Lomax Tessa 
Published: April 2016

Purpose

Long-term health problems put great pressures on health and social care services. Supporting ‘self-care’ has measurable benefits in helping patients cope better, but is difficult to do in practice. This review aims to help improve services by exploring existing evidence about the views of patients and GPs.

Design/methodology/approach
The search terms were identified following detailed discussion with service users. Five databases (PUBMED, CINAHL, TRIP, SCIE and PSYCINFO) were interrogated against pre-set questions and criteria. The data were managed in EndNote v6 and analysed in a series of Word tables.

Findings
37 community-based studies were identified, covering diverse chronic illnesses. Analysis of ‘barriers and enablers’ showed a very complex picture, with health systems often actively inhibiting the responsiveness and flexibility which support self-care. Directly seeking service user and practitioner views could shape more effective services

Research limitations/implications
Further research is needed into: the purpose and outcomes of user involvement, the relationship between integrated care and self-care, how patient motivation and resilience can be encouraged in primary care and the effect of current incentive schemes on self-care support

Due to organisational changes, eligible studies were reviewed by one researcher only and these were mainly qualitative studies lacking generalisability. However, the results spanned a range of settings and health conditions. They are also clearly supported by later primary research findings

Practical implications

Several evidence-based, achievable opportunities to improve self-care support in primary care settings are identified

Originality/value
This service-user study, offers detailed analysis of what helps or hinders self-care in everyday life