bluuebunny/crossref_metadata_2025_split huggingface dataset:
Strategi Personal selling dalam Komunikasi Pemasaran: Upaya Meningkatkan Brand awareness di Production House Tryma Creative
Authors: Maheswari Dita Meisya , Dharta Firdaus Yuni , Poerana Ana Fitriana 
Published: September 2024

The marketing strategy paradigm shift from conventional to digital has brought significant changes to the economic sector. The use of digital platforms as a marketing tool causes competition between companies to become increasingly fierce. To survive and develop, companies need to have an effective marketing communications strategy to increase brand awareness. Brand awareness is one of the key factors influencing consumer purchasing decisions; The higher the brand awareness of a product or service, the more likely consumers are to choose it. This research aims to explore personal selling strategies in marketing communications at the Tryma Creative Production House in order to increase brand awareness. The research method used is qualitative with a descriptive approach. Integrated Marketing Communications (IMC) theory is used as a framework for understanding and analyzing the strategies implemented. The research results show that the personal selling strategy used by Tryma Creative includes: 1) Conducting face-to-face meetings or via Zoom to build personal relationships with clients, 2) Providing high-quality service at the initial meeting to give a positive and professional impression, and 3) Utilizing communication via social media and WhatsApp to maintain continuous interaction with clients. This approach has been proven to significantly increase Tryma Creative's brand awareness, making the company better known and trusted by consumers. These findings provide important insights for other companies looking to optimize their personal selling strategies in the digital era.
Analisis Tindak Tutur Lokusi, Ilokusi dan Perlokusi pada Film “3.600 Detik” Karya Charon
Authors: Simanjuntak Agnes Abigael , Sagala Florentina , E Sibuea Johana Jojor , J Sitorus Ruth Silvia Lisda , Yuhdi Achmad 
Published: September 2024

Language is used as a means of communication between users. Through language, communication between users or speakers can occur well if there is the same understanding between speakers. When someone speaks, there is an interlocutor who will respond to his words. The formulation of the problem that will be discussed is the analysis of speech act events. This research aims to describe every sentence containing locutionary, illocutionary and perlocutionary events of the characters in the "3600 second film". This research method uses a qualitative descriptive method, namely describing each dialogue delivered by a character. The type of research is literature. The data source in this research is a 3600 second film. Data collection techniques in this research are listening techniques and note-taking techniques. The film depicts how speech act events are conveyed, so that locutionary events are informative, illocutionary events that will have an impact on the listener such as making an offer to the interlocutor and perlocutionary events that are persuasive to experience physical changes that occur in the interlocutor. The results of this research include locutionary, illocutionary and perlocutionary speech acts that are clearly stated.
Pengenaan Pajak Terhadap Objek Penelitian Sains yang di Impor Perspektif Maslahah Mursalah
Authors: Akbar Gunawan Siagian  , Cahaya Permata  
Published: September 2024

The imposition of import taxes is certainly very high for individuals even though the enforcement limit is at the limit of USD1,500. Even so, the imposition of this tax is also inseparable from scientific research goods such as chemical reaction goods. Chemical reaction goods are goods that produce new chemical compounds such as uranium, cobalt and mercury or laboratory practice goods. Observatory practice items are items that are used as scientific research aids such as star telescopes, electron microscopes, or medical equipment. In terms of benefits, this economic activity is also seen as not meeting the criteria for benefits. This research focuses on the discussion of the Legal Rules for the Imposition of Import Goods Tax According to the Minister of Finance Regulation No. PMK 199/PMK.10/2019 and the imposition of taxes on imported scientific research objects from the perspective of maslahah mursalah. This study uses a normative method with a normative juridical research type. The results of the study prove that the imposition of taxes on imported scientific research objects cannot be said to meet individual benefits because there are parties who consider that the tax is too high to be very detrimental personally. Although the import goods tax is beneficial for the benefit of the wider public, namely for state revenue and infrastructure maintenance.
Pengaruh Leverage, Liquidity, Ukuran Perusahaan, Nilai Tukar, dan Profitability Terhadap Keputusan Lindung Nilai (Hedging)
Authors: Salwa Nurul Hilaliah  , Hermanto  
Published: September 2024

This study aims to examine the influence of leverage, liquidity, company size, exchange rates, and profitability on hedging decisions. This study uses the population of companies that are consistently listed on the Indonesia Stock Exchange during the period 2018 to 2023, the information in this study comes from the annual report. consistently listed on the Indonesia Stock Exchange during the period 2018 to 2023, the information in this study comes from the Annual Report. Purposive sampling is employed in this study, utilizing secondary data with a total of 144 data points from 40 companies continuously listed on the Indonesia Stock Exchange during the period of 2018 to 2023. The study measures variables including hedging decisions, leverage (debt to equity ratio), liquidity (current ratio), company size (total assets), exchange rates (mid-rate), and profitability (return on assets). Logistic regression analysis is conducted using SPSS data processing software. The study finds that leverage positively and significantly affects hedging decisions, while liquidity, exchange rates, and profitability do not significantly impact hedging decisions. Additionally, company size has a negative and significant influence on hedging decisions.
Penerapan Mikrotik Layer 2 Tunneling Protocol Sebagai Remote Akses Pengindraan Jarak Jauh
Authors: Supriyadi Muhammada Edy , Agusten Dina , Meysawati Meta , Fauziah Fauziah , Wijayanti Mariza , Fitriyani Yuli 
Published: September 2024

Era digital di Indonesia berkembang pesat, akses jarak jauh dan akses ke server media menjadi semakin penting. Perkembangan penggunaan internet sangat dibutuhkan dalam menbuat konten media seperti video dan audio, akses ke server media. Pembangunan jaringan dapat mengimplementasikan MikroTik L2TP menjadikan suatu solusi dalam meremote akses jarak jauh dan akses media server, sehingga dapat memungkinkan pengguna untuk mengakses jaringan dan server media dari lokasi yang berbeda secara aman dan mudah. Dengan menggunakan protokol L2TP (Layer 2 Tunneling Protocol) yang didukung oleh MikroTik, pengguna dapat terhubung ke jaringan internal melalui koneksi internet publik dengan enkripsi yang kuat. Selain itu, solusi ini juga memungkinkan pengguna untuk mengakses server media yang terhubung ke jaringan internal, sehingga memungkinkan mereka untuk streaming konten multimedia dengan lancar dan tanpa hambatan. Dengan implementasi MikroTik L2TP, organisasi dapat meningkatkan fleksibilitas dan produktivitas pengguna dengan memberikan akses yang aman dan mudah ke jaringan dan server media dari jarak jauh.
Peningkatan Kemampuan Bahasa Dengan Menggunakan Media Pembelajaran Berbasis Aplikasi Canva di RA Aisyiyah Bontorita Kab.Takalar
Authors: Fina Uyun Fadillah  , Tasrif Akib  , Musfirah Musfirah  
Published: September 2024

The problem in this study is How to Improve Language aspects by Using Canva Application-Based Learning Media at RA Aisyiyah Bontorita Kab. Takalar with this type of research is action research focused on classroom situations or commonly referred to as Classroom Action Research (Classroom Action Research) with the research objective of improving aspects of early childhood language by using canva application-based learning media at RA Aisyiya Bontorita Kab Takalar.The language skills of group B children at RA Aisyiyah Bontorita have increased as seen in the data, it can be seen that in cycle I there were 22 children who were in the criteria for starting to develop with a percentage of 100%. This is because there are still mistakes in each indicator so that in cycle I it is stated that it is not yet at the level of achieving success while in cycle II which is in the criteria for developing very well totaling 20 children with a percentage of 80% and which is included in the criteria for developing as expected 2 children with a percentage of 20% of each indicator of language ability after being given action by using Canva Application-based learning media. So it can be said that the research has improved learning outcomes, namely meeting the achievement of success or entering the Very Good Developing (BSB) category.

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“Viemos para ficar”: uma introdução (e alguns questionamentos) aos Estudos sobre Colonialismo de Povoamento
Authors: Scheidt Deborah 
Published: September 2024

Os Estudos sobre Colonialismo de Povoamento propõem uma diferenciação entre o colonialismo tradicional e o colonialismo de povoamento, baseada nas teorias precursoras de Patrick Wolfe, segundo as quais enquanto no colonialismo o colonizador explora o trabalho do colonizado para eventualmente retornar à metrópole do Império, no colonialismo de povoamento o settler (colonizador-povoador), objetivando apropriar-se da terra dos povos indígenas, “vem para ficar”. Assim, o colonialismo de povoamento seria uma estrutura, e não um evento, na vida do colonizado. A lógica dominante no colonialismo de povoamento, segundo Wolfe, é a da eliminação (literal e/ou metafórica) do indígena. Partindo das ideias de Wolfe, Lorenzo Veracini, aprimora e desenvolve conceitos, temáticas e instrumentos teóricos visando à organização dos Estudos sobre Colonialismo de Povoamento como disciplina. Desenvolvidas para um contexto anglófono, as teorias sobre colonialismo de povoamento se voltam especialmente à elucidação do modus operandi desse tipo de dominação nos EUA, Canadá, Austrália e Nova Zelândia, e, até o momento, têm sido pouco divulgadas no Brasil. Propondo um movimento dialógico, após apresentar algumas de suas premissas básicas, este artigo considera a possível aplicabilidade dos Estudos sobre Colonialismo de Povoamento ao contexto brasileiro, encorajando reflexões sobre a ampliação e adaptação desse campo de pesquisa majoritariamente anglófono a novas ambiências histórico-culturais.
Arla baut Nachhaltigkeit aus
Authors: Vetter Bernhard 
Published: September 2024

Frankfurt a.M. Die dänisch-schwedische Molkereigenossenschaft hat das 1. Halbjahr 2024 nach eigenen Angaben mit einer „stabilen Leistung“ abgeschlossen. Diese soll den Weg für verstärkte Nachhaltigkeitsbemühungen ebnen. Außerdem kommt ein neues Produktsiegel.
External Recruitment and Staff Retention Dilemma at Dar es Salaam University College of Education, Tanzania
Authors: Kimaro Lilian L. 
Published: September 2024

This paper describes the scenario of external recruitment and staff retention dilemma at Dar es Salaam University College of Education (DUCE) as experienced between 2021 and 2023. In a similar period, a newly appointed Principal of the College, immediately started to analyze the issue with intention to sort it out by conveying regular meetings with the Head of Departments and senior staff. The case investigated the root causes behind the increased turnover rates among academic staff at DUCE, specifically the case explored the effectiveness of the institution's recruitment policy, weighing the advantages and disadvantages of hiring from external sources versus promoting employees internally. Using the Resource-Based View (RBV) and Equity Theory as guiding frameworks, the study examined the implications of both recruitment strategies on employee morale, satisfaction, and the institution's overall credibility. The business case adopted analytical approach in order to present the event or situation of external recruitment and staff retention dilemma in the College as well as the actions and decisions which were implemented against the problem. The qualitative data were collected by this business case through discussion with the protagonists and analyzed using qualitative methods of explanation and discussions. The research employed a decision-making case design and qualitative approach, involving interviews with 5 key administrative members at DUCE, documentation was used in reviewing the secondary information such as turnover rates statistics and recruitment policy. Findings indicate that external recruitment, while beneficial for bringing in top talent and enhancing the institution's credibility, has demoralized internal staff, leading to higher turnover rates. Conversely, internal promotions enhance employee satisfaction and commitment but may not always meet the qualifications required for senior positions. The study concludes that a dual recruitment strategy, which balances internal promotions to boost morale and external hiring for specialized expertise, could be an effective solution to address the turnover dilemma. Recommendations include developing a robust internal control system, investing in staff capacity building, and aligning recruitment practices with government policies to ensure the institution's long-term sustainability and growth. In view of this, the business case proposes that the management need to strike the balance between the external recruitment objectives and the internal staff promotion procedures while keeping the employee retention system in place.
Add-on homeopathic treatment to institutional management protocol in children suffering from acute encephalitis syndrome: A retrospective comparative cohort study
Authors: Varanasi Roja , Prasad Ramesh , Upadhyay Alok , Maurya Vinod Kumar , Verma Preeti , Arya Shashi , Singh Supriya , Shukla Purnima , Gupta AK , Kumar Arvind , Oberai Praveen , Manchanda Raj K 
Published: September 2024

Background and objectives: Acute encephalitis syndrome is a health burden to a populous country like India. It is characterized by a sudden onset of fever, altered sensorium with or without seizures, irritability, abnormal behaviour, or unconsciousness. This study aims to augment further evidence on the effects of add-on homeopathic treatment in reducing mortality and morbidity in children.
Methods: This comparative retrospective study included children hospitalized with acute encephalitis syndrome between July 2016 to December 2016. We compared the parameters of children for whom decisions on Glasgow Outcome scale and Liverpool outcome score aided by add-on homeopathy against those of children from the same year when the add-on homeopathy was not used. All the children were on conventional supportive care and treatment tailored to each child. We also counted the days until the resumption of oral feeding and the length of hospital stay.
Results: Ordinal regression analysis on analyses on 622 children (IH +CSC=329; IMP only=293) was done. Odds of a shift towards increased recovery were superior in the homeopathy-added group than in the IMP group without adjustment (crude OR 2·30, 95% CI 1·66 to 3·20; p=0·0001) and with adjustment (adjusted OR 3.38, 95% CI 2·38 to 4.81; p=0·0001). There was 14.8% less mortality and 17.4% more recovery in the add-on homeopathy group compared to CSC alone. Individualized homeopathic remedies commonly used were: Belladonna (n =238), Stramonium (n =17), Opium (n = 14), Sulphur (n=11) and Hyoscyamus niger (n = 7).
Conclusion : This retrospective cohort study advocates for add-on homoeopathy in children suffering acute encephalitis which can produce notable improvements in terms of mortality and morbidity. Further studies in different settings are warranted.
Global and regional hydrological impacts of global forest expansion
Authors: King James A. , Weber James , Lawrence Peter , Roe Stephanie , Swann Abigail L. S. , Val Martin Maria 
Published: September 2024

Abstract. Large-scale reforestation, afforestation, and forest restoration schemes have gained global support as climate change mitigation strategies due to their significant carbon dioxide removal (CDR) potential. However, there has been limited research into the unintended consequences of forestation from a biophysical perspective. In the Community Earth System Model version 2 (CESM2), we apply a global forestation scenario, within a Paris Agreement-compatible warming scenario, to investigate the land surface and hydroclimate response. Compared to a control scenario where land use is fixed to present-day levels, the forestation scenario is up to 2 °C cooler at low latitudes by 2100, driven by a 10 % increase in evaporative cooling in forested areas. However, afforested areas where grassland or shrubland are replaced lead to a doubling of plant water demand in some tropical regions, causing significant decreases in soil moisture (∼ 5 % globally, 5 %–10 % regionally) and water availability (∼ 10 % globally, 10 %–15 % regionally) in regions with increased forest cover. While there are some increases in low cloud and seasonal precipitation over the expanded tropical forests, with enhanced negative cloud radiative forcing, the impacts on large-scale precipitation and atmospheric circulation are limited. This contrasts with the precipitation response to simulated large-scale deforestation found in previous studies. The forestation scenario demonstrates local cooling benefits without major disruption to global hydrodynamics beyond those already projected to result from climate change, in addition to the cooling associated with CDR. However, the water demands of extensive forestation, especially afforestation, have implications for its viability, given the uncertainty in future precipitation changes.
DIGITAL CURRENCIES OF THE CENTRAL BANKS OF THE EAEU MEMBER STATES: CONCEPTS, FINANCIAL AND LEGAL REGULATION, DEVELOPMENT TRENDS
Authors: БРЫКИН К.И. 
Published: September 2024

Статья направлена на исследование молодого феномена в юридической науке – цифровой валюты центрального банка (ЦВЦБ, или Central Bank Digital Currencies, CBDC). Автором проанализированы до- клады и концепции цифровых валют стран – участниц ЕАЭС (цифровой рубль, цифровой беларусский рубль, цифровой сом, цифровой тенге, цифровой драм), выявлены тенденции использования CBDC и необходимость трансформации законодательства. С учетом доктринальных подходов, существующих в праве и экономике, отражены преимущества и риски использования CBDC. Автор приходит к выводу о необходимости проработки вопроса более глубокой экономической интеграции государств – членов ЕАЭС, в том числе создания валютно- го союза на базе эмиссии региональной CBDC ЕАЭС.
The article is aimed at researching a phenomenon that is young in legal science – the digital currency of the central bank (Central Bank or Central Bank Digital Currencies, CBDC). The author analyzes the reports and concepts of digital currencies of the EAC member countries (digital ruble, digital Belarusian ruble, digital som, digital tenge, digital dram), identifies trends in the use of CBDC and the need to transform legislation. Taking into account the doctrinal approaches existing in law and economics, the advantages and risks of using CB DC are reflected. The author comes to the conclusion that it is necessary to work out the issue of deeper economic integration of the EAEU member states, including the creation of a monetary union based on the issuance of the regional system of the EAEU.
THE PRACTICE OF USING «GREEN CAMOUFLAGE» TECHNOLOGY IN MARKETING AND CONSUMER PROTECTION
Authors: СОЛДАТОВА Н.Ф. 
Published: September 2024

Распространение мирового тренда ответственного потребления на российскую почву обеспе- чило повышение стандартов ведения бизнеса для части российских компаний. Рост количества потребителей, сознательно отказывающихся от товаров (услуг), оказывающих негативное влияние на окружающую среду, за- ставил часть компаний интенсивно применять маркетинговый инструмент «greenwashing».
The spread of the global trend of responsible consumption to the Russian soil has ensured an increase in business standards for some Russian companies. The growing number of consumers who consciously refuse goods (services) that have a negative impact on the environment has forced some companies to intensively use the marketing tool «greenwashing».
UNDERSTANDING JUSTICE IN SOVIET AND MODERN CRIMINAL LAW DOCTRINE
Authors: НИФТАЛИЕВА И.А. 
Published: September 2024

В статье рассмотрены позиции ученых-правоведов советского периода с точки зрения идеи справедливости, а также представлены подходы к интерпретации названного принципа в современной уголов- но-правовой доктрине.
The article examines the positions of legal scholars of the Soviet period from the point of view of the idea of justice, and also presents approaches to the interpretation of this principle in modern criminal law doctrine.
FORMS OF LAWYER FIRMS IN THE REPUBLIC OF KOREA
Authors: БИРЮКОВ П.Н. , РЕХОВСКИЙ А.Ф. 
Published: September 2024

Настоящая статья является второй из цикла про адвокатуру Республики Корея. В статье рас- сматриваются обязанности адвокатов и формы адвокатских образований в Южной Корее. Авторы описывают правовую базу деятельности адвокатов. Подробно рассматривается вопрос о форме адвокатских образова- ний. Исследуется процедура учреждения адвокатских бюро, фирм и коллегий. В завершение сделан вывод, что система адвокатуры в Корее представляет собой сочетание традиционно корейских и западных правовых принципов. Она отличается высоким профессионализмом и способностью адвокатов представлять интересы клиентов на высоком уровне. Важно отметить, что в системе существует строгий контроль качества услуг, что обеспечивает надежную защиту прав клиентов.
This article is the second in a series about the legal profession of the Republic of Korea. The article discusses the responsibilities of lawyers and forms of legal firms in South Korea. The authors describe the legal framework for the activities of lawyers. The issue of the form of lawyer entities is considered in detail. The procedure for establishing law offices, firms and colleges is examined. In conclusion, it is concluded that the legal profession system in Korea is a combination of traditional Korean and Western legal principles. It is distinguished by high professionalism and the ability of lawyers to represent clients' interests at a high level. It is important to note that the system has strict quality control of services, which ensures reliable protection of customer rights.