bluuebunny/crossref_metadata_2025_split huggingface dataset:
Pemanfaatan Musik Modern dengan Mempertahankan Budaya Lokal (Studi Kasus @Kojekrapbetawi)
Authors: Risky Qonitha , Sari Wulan Purnama 
Published: October 2024

This research will explore how musicians' strategies to maintain local culture in the era of globalization have the potential to shift local values and culture. Researchers took a case study on Kojek Rap Betawi, a combination of local Betawi culture musicians and outside culture, namely rap music. This research uses a qualitative approach with data collection techniques in the form of interviews, observation, and documentation. Researchers used intercultural communication theory. This research concludes that the strategy carried out by Kojek Rap Betawi is a strategy to develop accessibility for all people who want to know Betawi culture through rap music, a trendy music genre. Brilliant ideas are also found in the musicians themselves, namely how Kojek Rap Betawi can spread their work nationally and internationally through digital music platforms.

Penelitian ini akan mengupas bagaimana strategi musisi untuk mempertahankan budaya lokal di era globalisasi yang berpotensi mengeser nilai dan budaya lokal. Peneliti mengambil studi kasus pada Kojek Rap Betawi yang merupakan perpaduan musisi budaya lokal Betawi dan budaya luar yaitu musik rap. Penelitian ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data berupa wawancara, observasi, dan dokumentasi. Peneliti menggunakan teori komunikasi antar budaya. Penelitian ini menyimpulkan bahwa strategi yang dilakukan oleh Kojek Rap Betawi merupakan strategi dengan mengembangkan aksesibilitas seluruh kalangan yang ingin mengenal budaya Betawi melalui musik rap, aliran musik yang sedang trend. Gagasan brilian juga didapatkan dalam pribadi musisi itu sendiri yaitu bagaimana Kojek Rap Betawi dapat menyebar luaskan karyanya melalui platfom musik digital baik nasional maupun internasional.
Efektivitas Komunikasi Pemasaran Melalui Key Opinion Leader (KOL) dalam Meningkatkan Brand Awareness SH-RD Indonesia
Authors: Kellin Thio , Rusdi Farid 
Published: October 2024

The use of Key Opinion Leaders (KOL) to increase brand awareness is a very common marketing communications strategy and considered as one of the most effective ways to introduce products and brands. The use of KOL as a marketing communication strategy is also carried out by SH-RD Indonesia and is an interesting phenomenon to research because the brand has developed quite rapidly since its initial appearance in 2019. The aim of this research is to determine the effectiveness of marketing communications through KOL used by SH-RD Indonesia to increase brand awareness. On this research, the approach that been using is a quantitative approach by distributing questionnaires to followers of the TikTok social media account @yourminbite who know or follow the @shrd.id account. Based on the data obtained in the research, it was found that marketing communication through KOLs for the SH-RD Indonesia brand was declared effective because the influence of KOLs on brand awareness was found through descriptive statistical tests. Apart from that, in simple linear regression tests, t tests and correlation coefficient test it was also found that there was a positive relationship between key opinion leaders and brand awareness.
Pemanfaatan Key Opinion Leader (KOL) guna meningkatkan brand awareness merupakan sebuah strategi komunikasi pemasaran yang sangat lazim dan dinilai sebagai salah satu cara paling efektif dalam mengenalkan produk dan merek. Penggunaan KOL sebagai strategi komunikasi pemasaran ini juga dilakukan oleh SH-RD Indonesia dan merupakan suatu fenomena yang menarik diteliti karena perkembangan merek yang cukup pesat dari awal kemunculannya pada tahun 2019 lalu. Adapun tujuan penelitian ini ialah guna mengetahui efektivitas komunikasi pemasaran melalui KOL yang digunakan SH-RD Indonesia guna meningkatkan brand awareness. Adapun penedekatan yang digunakan dalam penelitian ini ialah pendekatan kuantitatif dengan membagikan kuesioner pada pengikut akun media sosial TikTok @yourminbite yang mengetahui atau mengikuti akun @shrd.id. Berdasarkan data yang didapatkan dalam penelitian, didapatkan bahwa komunikasi pemasaran melalui KOL pada brand SH-RD Indonesia dinyatakan efektif karena ditemukan pengaruh antara KOL terhadap brand awareness yang didapatkan melalui uji statistik deskriptif. Selain itu, pada uji regresi linear sederhana, uji t hingga uji koefisien korelasi juga didapatkan bahwa terdapat hubungan positif antar key opinion leader dengan brand awareness.
Pola Komunikasi RUBI Community dalam Membangun Konektivitas antara Brand dan Konsumen
Authors: Qothrunnada Rana , Pandrianto Nigar 
Published: October 2024

The discussion regarding brand communities is an interesting research subject to research. Basically, a community consists of certain brands in common, users gather to form a group as a place to share stories and help solve problems about the products they use. Every activity where they share stories about the brands they use will shape the way of interaction and communication between group members. The aim of this research is to identify communication patterns for the Avoskin beauty brand in increasing brand engagement through the RUBI community. This research uses groupthink theory which was born from the thoughts of Irvin L. Janis. Based on the results obtained in this research, there is a wheel communication pattern implemented by the community. The wheel communication pattern can be an effective strategy for creating community engagement with a brand. Placing the brand in a central position to interact and build strong relationships with community members.
Pembahasan mengenai komunitas merek adalah subjek penelitian yang menarik untuk diteliti. Pada dasarnya, komunitas terdiri dari kesamaan merek tertentu, para penggunanya berkumpul membentuk suatu kelompok sebagai tempat untuk berbagi cerita dan membantu menyelesaikan masalah tentang produk yang mereka gunakan. Setiap aktivitas di mana mereka berbagi cerita tentang merek yang mereka gunakan akan membentuk cara interaksi dan komunikasi antar anggota kelompok. Tujuan penelitian ini adalah untuk mengidentifikasi pola komunikasi beauty brand Avoskin dalam meningkatkan brand engagement melalui komunitas RUBI. Penelitian ini menggunakan teori groupthink yang terlahir dari pemikiran Irvin L. Janis. Berdasarkan hasil yang didapatkan dalam penelitian ini terdapat pola komunikasi roda (wheel) yang diterapkan oleh komunitas. Pola komunikasi roda dapat menjadi strategi yang efektif untuk menciptakan keterlibatan komunitas dengan merek. Menempatkan merek berada di posisi sentral untuk berinteraksi dan membangun hubungan yang kuat dengan anggota komunitas.
Membangun Personal Branding di Linkedin: Perspektif Generasi Z dalam Pencarian Kerja
Authors: Rahmawati Fanneza , Wijaya Lina Sinatra 
Published: October 2024

Generation Z is a generation that grows up with technology. Along with the rapid development of technology, everything has been modernized, as well as in the career world that currently has taken advantage of LinkedIn. Generation z must be able to compete in using LinkedIn by showing strong personal branding. This is because the fierce competition for jobs makes every individual must be able to compete to get a job they want. Thus, before entering the world of career, the thing that must be done by generation z is to prepare as best as possible. The same thing was also done by students of Satya Wacana Christian University (UKSW) who are classified as generation z. Students take advantage of linkedin social media to prepare for their careers. This research aims to find out personal branding on Linkedin social media in the view of generation Z to find a job. This study uses a descriptive qualitative method to obtain data through interviews with 10 resource persons from various faculties and departments at UKSW. The results of the study show that UKSW final semester students have understood that content creation on linkedin must be in accordance with the personal branding criteria, namely Authenticity, Integrity, Consistency, Specialization, Authority, Distinctiveness, Relevant, Visibility, Persistence, Goodwill and Performance. With this strategy, it can increase the opportunity to get a job during existing competition.
Generasi Z merupakan generasi yang tumbuh bersama dengan teknologi. Seiring dengan pesatnya perkembangan teknologi menjadikan semua hal mengalami modernisasi, begitu pula dalam dunia karir yang saat ini telah memanfaatkan linkedin. Generasi z harus mampu bersaing dalam menggunakan linkedin dengan memperlihatkan personal branding yang kuat. Hal ini dikarenakan ketatnya persaingan kerja menjadikan setiap individu harus mampu bersaing untuk mendapatkan suatu pekerjaan yang diinginkan. Dengan demikian sebelum terjun ke dunia karir, hal yang harus di lakukan oleh generasi z yaitu dengan mempersiapkan diri sebaik mungkin. Hal serupa juga turut dilakukan oleh mahasiswa Universitas Kristen Satya Wacana (UKSW) yang tergolong kedalam generasi z. Mahasiswa memanfaatkan media social linkedin untuk mempersiapkan karir. Penelitian ini bertujuan untuk mengetahui personal branding pada media social Linkedin dalam pandangan generasi Z untuk mencari pekerjaan. Penelitian ini menggunakan metode kualitatif deskriptif untuk memperoleh data melalui wawancara terhadap 10 narasumber yang berasal dari berbagai fakultas dan jurusan di UKSW. Hasil penelitian menunjukkan bahwasanya mahasiswa semester akhir UKSW telah memahami bahwa dalam pembuatan konten di linkedin harus sesuai dengan kriteria personal branding yaitu Authenticity, Integrity, Consistency, Specialization, Authority, Distinctiveness, Relevant, Visibility, Persistence, Goodwill dan Performance. Dengan adanya strategi tersebut, dapat memperbesar peluang untuk mendapatkan pekerjaan di tengah persaingan yang ada.
Synthesis, Identification, and Study of the Antimicrobial and Antioxidant Activities of Some New 2,5-Disubstituted-1,3,4-Oxadiazole Derivatives
Authors: Ali Rana Abid , Al-Tamimi Entesar O. , Abdul Wadood Shatha 
Published: October 2024

This study includes the synthesis of 2,5-disubstituted-1,3,4-oxadiazole 3-12 on creatinine derivatives that have antioxidant and microbial properties. The reaction of creatinine with hydrazine hydrate in absolute ethanol was successfully achieved to afford hydrazide derivatives 1,2. The desired 2,5-disubstituted-1,3,4-oxadiazoles 3-12 were obtained by the reaction of hydrazide derivatives with different aliphatic and aromatic acid derivatives in the presence of POCl3. FT-IR and 1H NMR spectroscopy were used to determine the structures of some compounds. The antioxidant activity of compounds 8, 9, 11, and 12, and the antimicrobial activity of compounds 1, 5, 11, and 12 were tested in vitro and showed good results.
Interleukin-33 Levels are Up-Regulated in Women with Breast Cancer and Shown to be Associated with the Triple-Negative Type
Authors: Khalaf Aseel F. , Ismaeel Haneen M. , Khazaal Ali Q. , Ad'hiah Ali H. 
Published: October 2024

Breast cancer (BC) is a diverse disease with heterogeneous subgroups in pathophysiology and behavior. Recent advances in biomarker-based therapy may help improve treatment options for BC. Thus, this study aimed to assess the role of interleukin (IL)-31 and IL-33 as biomarkers associated with BC risk. Serum concentrations of IL-31 and IL-33 were quantified in women with BC (n = 77), women with benign breast lesion (BBL; n = 51), and healthy women (n = 75), using enzyme-linked immunosorbent assay kits. Compared with BBL or healthy women, IL-33 concentrations were significantly greater in BC patients and were associated with a 1.33-fold increased risk of disease and had excellent prognostic value in BC (area under the curve = 0.89). In addition, IL-33 expression was linked to triple-negative BC, distant metastasis, Tumor-Node-Metastasis (TNM) stage, status of estrogen and progesterone receptors, and human epidermal growth factor receptor 2. IL-31 concentrations showed no significant differences between BC, BBL, and healthy women, but were greater in patients with distant metastasis and those who were negative for estrogen and progesterone receptors. In conclusion, IL-33 and to a lesser extent IL-31 can be used as biomarkers associated with BC risk and to identify patients with a poor prognosis especially those with triple-negative BC. Furthermore, understanding the connection between IL-33 and BC progression may aid in the development of safe and effective therapy.
I-ω^*-Continuous and I-ω^*- Open Functions
Authors: Hessean Nawroz O. , Darwesh Halgwrd M. , Namiq Sarhad F. 
Published: October 2024

In ideal topological space, we define and study a new class of functions known as I-ω^*-continuous functions by using I-ω^*-open sets. This idea is stronger than each of the classes (ω-continuous, ωb-continous, α-I_ω-continuous, pre-I_ω-continuous, β-I_ω-continuous, faintly- ω-continuous, slightly- ω-continuous, 〖 I〗_ω-c-continuous). Furthermore, relationships between this class and other relevant classes of functions are investigated, and some characterizations of this new class of functions are studied. Finally, we introduce the I-ω^*- open function as an extension of the ω- open function through I-ω^*-open sets, and some results are provided.
Effect of Atmospheric Mixing on Spectral Reflectivity in Sentinel Images of Baghdad Province
Authors: Hassan Eman S. , Hassoon Ahmed F. , Khanjer Ebtesam F. 
Published: October 2024

The lowest layer of the atmosphere is called the atmospheric mixed layer, characterized by small-scale, irregular air motions defined by winds that change in speed and direction. Aerosol radiative effects impact the atmospheric boundary layer (ABL), which holds most aerosols in the lower atmosphere. Aerosol absorption and scattering both lower the quantity of solar energy that reaches the ground, which has an impact on the spectral signature of the land coverings. In this study, 51 locations in downtown Baghdad were chosen for four different types of land cover (water bodies, farms, open areas, and residential areas) for Sentinel 2 satellite imagery, and the time the pictures were taken was 8:00 am ( 22 March, 22 June, 20 September, and 22 December) 2021. Their spectral reflectance was calculated at the NIR band using a mathematical equation in the ArcGIS program for Sentinel 2 satellite images that had been processed and analyzed. Also, atmospheric boundary layer height and solar radiation values were downloaded for the same date as the satellite images and compared with the spectral reflectivity values of the land covers(agriculture area, residential area, open area, and river) and knowing the effect of the mixing layer and solar radiation on the spectral reflectance values. The highest value of spectral reflectivity, mixing layer height, and solar radiation was in June at (0.065, 1965.524629, and 897.7088) respectively. The spectral reflectivity of plants at near-infrared (NIR) was higher than the rest of the earth’s features because plants reflect near-infrared radiation and absorb the red and blue parts of the spectrum.
Pemanfaatan Limbah Sampah Rumah Tangga Sebagai Pembuatan Maggot (Black Soldier Fly ) Untuk Alternatif Pakan Ternak Ikan Lele pada Kelompok Tani Minasari Desa Mekasari Kecamatan Cipaku Kabupaten Ciamis
Authors: Rahayu Sinta Puspa , Sunarti Neti , Fajari Ilham , Setiawati Nanda Alinda Alinda 
Published: October 2024

Program Kemitraan Masyarakat Stimulus (PKMS) dengan menggunakan Focus Group Discusion (FGD) dengan Pemanfaatan limbah sampah rumah tangga sebagai alpembuatan maggot (Black Soldier Fly BSF) untuk alternatif pakan ikan lele bagi kelompok tani minasari yang bertempat di desa Mekasari kecamatan Cipaku kabupaten Ciamis Berdasarkan dari hasil analisis situasi, maka permasalahan yang paling utama adalah yang Kelompok tani kurang memahami pengetahuan dalam memproses pemanfaatan sisa sampah makanan dapur, Pembuatan kolam ternak lele masih di campurkan dengan ikan jenis sisa sampah yang berserakan dijadikan sebagai pupuk tanpa proses pengolahan danTingginya penggunaan pakan komersial untuk pakan ikan lele berupa tepung ikan instan dengan harga yang relatif mahal. Oleh karena perlu adanya perubahan cara berpikir masyarakat pedesaan dengan memanfaatkan limbah sampah. Tujuan di berlakukannya PKM adalah membantu perekonomian masyarakat dan pola hidup sehat metode pelaksanaan melalui beberapa hal adalah sosialisasi kebersihan lingkungan, penyuluhan kegunaan sampah, pengenalan jenis sampah, pengembangan kesadaran masyarakat pola hidup sehat, dan pendampingan penataan kolam serta pengenalan media sosial alat untuk mempromosikan produksi yang di hasilkan. Dari pelaksanaan kegiatan PKM ini adalah dapat membantu perekonomian, mengatasi pengadaan pakan ternak dan menjaga kebersihan.
Global Rating of Change for Better or Worse—What Does It Mean When Patients Who Are Treated for Patellofemoral Pain Rate Their Change?
Authors: de Vasconcelos Gabriela S. , Andreucci Alessandro , Vicenzino Bill , Thorborg Kristian , Mikkelsen Mette , Serrão Fábio Viadanna , Rathleff Michael Skovdal 
Published: October 2024

OBJECTIVE: To investigate how a global rating of change (GROC) score corresponds to change in Knee injury and Osteoarthritis Outcome Score (KOOS) subscales in people with patellofemoral pain (PFP). DESIGN: Secondary analysis of data from 3 clinical trials. METHODS: Four hundred ninety adolescents (10-18 years old) and adults (19-40 years old) with PFP completed KOOS (5 subscales, 0-100) at baseline and 3-month follow-up as well as GROC at 3-month follow-up. GROC category descriptors were mapped to 5 categories: worse, no change, a bit better, better, and much better. Gaussian approximation was then used to calculate the change in KOOS scores for each GROC category. RESULTS: Due to overlap between KOOS scores in “no change” and “a bit better,” all analyses were performed on 4 categories. For all KOOS subscales, patients who reported being “worse” had negative KOOS scale change scores (≤ −2); patients reporting “no change” had KOOS scale change scores that ranged from −5 to 14; and patients feeling “better” or “much better” had positive KOOS scale change scores that ranged from 4 to 26 and ≥16, respectively. CONCLUSION: When patients with PFP reported feeling “worse,” “better,” or “much better,” there was a small-to-substantial change across the different KOOS scales. This is in contrast to no difference between reporting “a bit better” or “no change” in KOOS. When patients say they feel a little better, clinicians should be less confident about whether change has truly occurred. J Orthop Sports Phys Ther 2024;54(10):657-671. Epub 25 July 2024. doi:10.2519/jospt.2024.12120
Norberto Bobbio, um iconoclasta moderado: um pequeno mergulho no mundo historiográfico dos conceitos e ideologias jurídicas modernas
Authors: Silva Danilo José Viana da 
Published: October 2024

O objetivo deste artigo consiste em apresentar uma face de Bobbio pouco reconhecida entre os juristas, qual seja, a abordagem, ou uma contribuição para ela, proporcionada pelas incursões no universo da história dos conceitos e ideologias jurídicas modernas, denotando uma imagem mais iconoclasta do autor, mas ao mesmo tempo iremos esboçar uma imagem de um ardoroso defensor dos direitos. Empregaremos uma metodologia bibliográfica de análise e de discussão dos textos guiada pela demonstração das possíveis contribuições para o estudo do caráter histórico dos conceitos jurídicos modernos que o autor permite a partir do desenvolvimento de algumas obras. A importância desse debate pode ser apontada pela contribuição que Bobbio oferece para uma melhor compreensão sobre a produção histórica e contextual dos conceitos caros ao que se convencionou denominar de “positivismo jurídico”, sem ignorar como ele pode ser considerado um defensor dos direitos modernos sem perder de vista suas produções históricas.
Incidence of intestinal & extra-intestinal cancers among individuals with Crohn’s disease in northern India
Authors: Sharma Parth , Putambekar Varad , Kumar Peeyush , Thomas David Mathew , Vuyyuru Sudheer K. , Kante Bhaskar , Mundhra Sandeep Kumar , Sharma Raju , Dash Nihar Ranjan , Makharia Govind , Kedia Saurabh , Ahuja Vineet 
Published: October 2024

Background & objectives
Crohn’s disease (CD) is associated with a higher risk of malignancy, which is attributed to disease behaviour and the usage of immunosuppressants. The burden of malignancy in CD is scarcely reported from Asia. We report real-world data on CD-related malignancy from a northern Indian cohort.

Methods
This retrospective analysis included individuals with CD who were followed up at the All India Institute of Medical Sciences, New Delhi, from 2005 to 2021. The standardized incidence ratio (SIR) was used to calculate the relative risk of malignancy in CD affected individuals compared to the general population.

Results
In this study, 952 study participants were included, with a mean age at diagnosis of 36.9±15.11 yr; 61.1 per cent were male. The median follow-up duration was 34 months [IQR (interquartile range): 19-73]. Most study participants received steroids (76.7%), immunomodulators (68.7%), or anti-TNF therapy (10.8%). The overall incidence of malignancy was 1.05 per cent, indicating a 10.45 times higher risk in CD [SIR: 10.45; 95% Confidence interval (CI):4.98-17.96]. Eight out of 826, 1 of 106 and 1 of 25 study participants developed malignancy in the first, second and third decades, respectively. The cumulative risk of malignancy was 2.7, 5.5, and 13.4 per cent in the first, second, and third decades, respectively. Regarding bowel malignancies, one study participant each developed ileocaecal adenocarcinoma, anorectal adenocarcinoma, malignant rectal fibrous histiocytoma, and gastric adenocarcinoma. Extraintestinal malignancies included single cases each of follicular neoplasia of the thyroid, neuroendocrine tumour of the pancreatic tail, breast cancer, hepatocellular cancer, oral cancer, and prostate cancer. No cases of lymphoma or skin malignancy were reported.

Interpretation & conclusions
At 30 yr, the cumulative risk of malignancy among Indian CD-affected individuals was 13.4 per cent, with a SIR of 10.45 (95% CI: 4.98- 17.96). The risk increased with increasing age at disease onset and duration.