bluuebunny/crossref_metadata_2025_split huggingface dataset:
Marketing Budget Allocation Across Countries: The Role of International Business Cycles
Authors: Peers Yuri , van Heerde Harald J. , Dekimpe Marnik G. 
Published: July 2017

A key conundrum facing organizations is how to adjust marketing budgets in response to the business cycle. While most firms use procyclical spending (spending less during economic contractions), academic studies often recommend countercyclical spending (spending more during contractions), which begs the following question: What is the right thing to do? The spending problem is compounded further when demand is not just driven by one country’s business cycle, but by the (nonsynchronized) business cycles of multiple countries, as is the case for tourism marketing aiming to attract tourists originating from different countries. We derive insights into the best way to allocate marketing budgets across countries under varying economic conditions. We show that the allocation decisions are driven by the procyclical versus countercyclical nature of three factors: unit sales, marketing effectiveness, and per-unit profit contribution. To study how unit sales and marketing effectiveness respond to the business cycle, we develop a transfer function dynamic hierarchical linear model. We also model the responsiveness of the profit contribution to the business cycle. In an application to New Zealand tourism marketing, we find that a reallocation of the government’s marketing budget could yield an increase in tourist revenues of NZD $121 million.Data and the online appendix are available at https://doi.org/10.1287/mksc.2017.1046 .
Properties Of Thin Metal Layers Deposited On Textile Composites By Using The Pvd Method For Textronic Applications
Authors: Pawlak R. , Korzeniewska E. , Koneczny C. , Hałgas B. 
Published: July 2017

AbstractIn this paper, the results of mechanical strength tests of thin conductive Ag and Au layers created on Cordura composite substrate using the thermal vapor deposition method are presented. The resistance of the conductive layers to the bending and tensile stresses was tested and changing the surface resistance of the test structures was accepted as a criterion. The layers created on unmodified and plasma-treated surfaces have been examined. As a result of the surface modification, the electrical and mechanical properties of the thin Ag and Au metal structures have been improved. The results of measurements of surface resistance changes during strength tests and SEM microscopic studies of stressed samples indicate the high mechanical strength of the electroconductive layers deposited on Cordura, which may be the basis for the application of such technology in textronics applications.
Okun’s Law in Austria
Authors: Christl Michael , Köppl-Turyna Monika , Kucsera Dénes 
Published: July 2017

Abstract
We estimate the classic and the dynamic variant of Okun’s law for the Austrian labor market. We find that, for recent periods, the growth rate necessary to stabilize the unemployment rate equals 2.8 percent. Moreover, we find that the rate has been growing in recent quarters due to the increasing labor force size and the effects of the crisis. The latest prediction of the employment threshold lies above 3 percent, much above forecasted GDP growth up to 2017.
The Origin of Heavy Metals and Radionuclides Accumulated in the Soil and Biota Samples Collected in Svalbard, Near Longyearbyen
Authors: Kłos Andrzej , Ziembik Zbigniew , Rajfur Małgorzata , Dołhańczuk-Śródka Agnieszka , Bochenek Zbigniew , Bjerke Jarle W. , Tømmervik Hans , Zagajewski Bogdan , Ziółkowski Dariusz , Jerz Dominik , Zielińska Maria , Krems Paweł , Godyń Piotr 
Published: July 2017

Abstract
Heavy metals and radioactive compounds are potentially hazardous substances for plants, animals and humans in the Arctic. A good knowledge of the spatial variation of these substances in soil and primary producers, and their sources, is therefore essential. In the samples of lichen Thamnolia vermicularis, Salix polaris and Cassiope tetragona, and the soil samples collected in 2014 in Svalbard near Longyearbyen, the concentrations of the following heavy metals were determined: Mn, Ni, Cu, Zn, Cd, Pb and Hg, as well as the activity concentrations of the following: K-40, Cs-137, Pb-210, Pb-212, Bi-212, Bi-214, Pb-214, Ac-228, Th-231 and U-235 in the soil samples. The differences in the concentrations of the analytes accumulated in the different plant species and soil were studied using statistical methods. Sea aerosol was indicated as the source of Pb, Hg, Cs-137, Pb-210 and Th-231 in the studied area. A relatively high concentration of nickel was determined in the biota samples collected near Longyearbyen, compared to other areas of Svalbard. It was supposed that nickel may be released into the atmosphere as a consequence of the local coal mining around Longyearbyen.
Analyses of LPG Dispersion During Its Accidental Release in Enclosed Car Parks
Authors: Brzezińska Dorota , Dziubiński Marek , Markowski Adam S. 
Published: July 2017

Abstract
Despite the fact that LPG (Liquefied Petroleum Gas) is used in a large number of cars, tests have not yet been carried out to ascertain how hazardous can be the release of LPG from the car when parked in enclosed garages. The problem applies to both public and industrial parking areas, especially in Poland, where more than 10% cars are fueled by LPG. The paper describes full scale experiments, which demonstrate conditions that may occur in a garage in the event of accidental LPG release from the car installation. Over the course of the tests, a series of six LPG spillage tests were performed to study emission time and flammable cloud formation depending on the accidental gap diameter. Additionally, to enable the visual observation of the gas dispersion and influence of the ventilation system the experiment was conducted using well visible CO2 gas cloud, produced from dry ice. The experiments have shown that without ventilation LPG can accumulate on the floor of the enclosed garage for a long time, which generates a high explosive hazard. However, good ventilation (especially jet fan systems) can quickly remove hazardous flammable LPG clouds. Moreover, very important for effective LPG detection is the location of detectors closer to the floor than is currently recommended - at a height of 30 cm.
The Use of Biological Indices for the Assessment of the River Quality (Ruda River, Poland)
Authors: Spyra Aneta , Kubicka Justyna , Strzelec Małgorzata 
Published: July 2017

AbstractRecognition of the deteriorating conditions of rivers worldwide has called for increased efforts to improve the ecological quality of impacted river systems. This is particularly important in areas that have suffered from a significant impact of human pressure on the ecological status of water. Field studies were conducted in the Ruda River in an area that had undergone anthropogenic disturbances. The objectives of our survey were to test the biological metrics based on benthic macroinvertebrates at four study sites. Spring and autumn surveys of benthic invertebrates indicated that based on the BMWP and BMWP(PL) indices, water quality was higher in comparison with the value of Multimetric index at all of the sites that were studied. Our results revealed that the water quality was higher at the study sites that are located above the dam reservoir based on both the chemical and biological parameters. This study also indicated that both spring and autumn constitute appropriate periods for carrying out monitoring studies. The values of multimeric index indicated the same water quality (except for site 1) in both sampling periods. Anthropogenic transformations of a riverbed influence the flora and fauna and affect the ecological status of rivers.
Into the Bullring: The Significance of “Empathy” after the Earthquake
Authors: Suga Yutaka 
Published: July 2017

Abstract:In 2004, one of my long-term field sites was struck by a major earthquake. Following this event numerous researchers and experts arrived at the region and began executing various recovery projects centered around traditional culture. However, their activities were not purely intended to help the survivors but, rather, cleverly designed for their own benefit. I began to feel very uncomfortable about such efforts and worked to conduct my own activities from a folkloristic perspective based on “empathy,” an approach qualitatively distinct from those of many other researchers. Generally speaking, researchers and experts have sought to be as “objective” as possible and have undervalued empathy, which they have perceived as belonging to the realm of emotion. However, in order to support survivors' strategies for independently regaining livelihoods in the disaster recovery process, it is essential that researchers have empathy for the survivors and sufficiently understand their experiences and values. In this paper, based on my experiences in the disaster-affected area, I discuss both the utility of empathy as a means of understanding survivors as well as the subtle risks associated with such an approach.
Empathy and Speaking Out
Authors: Shuman Amy 
Published: July 2017

Abstract:As folklorists, we are accustomed to viewing culture as the obstacle to understanding across difference. Culture as a lived, embodied experience of daily, symbolic, and political life is specific and contextual; it cannot be generalized; nor do people necessarily articulate the fundamental, taken-for-granted understandings that govern their interpretations. As the folklorists in this issue have observed, trauma disturbs those patterns of cultural life, sometimes permanently. If ordinary life was ever intelligible, even if unarticulated, trauma can make it unintelligible, unrecognizable, unfathomable. Is that what we try to empathize with, with the loss of ordinary life? Even survivors, having shared a collective trauma, more often say that they cannot speak for each other, or they cannot speak for a collective whole. To some extent, the representation of trauma is always about the unrepresentable, the untellable, the unspeakable. And yet, at the same time, the obligation to remember, to tell, and the desire to be heard supersedes this limitation.
Joachim Lelewel’s Edda of 1807
Authors: Krakow Annett 
Published: July 2017

AbstractThis article focuses on Joachim Lelewel’s interest in Old Norse literature as reflected in his paper on Old Norse literature delivered in 1806 and his book Edda that was published a year later. Lelewel’s Edda comprises the first Polish translation (partly as a concise retelling) of selected parts of the French translation of the Poetic Edda and the Snorra Edda as included in Paul Henri Mallet’s Monumens de la mythologie [...] published in 1756. Lelewel’s work is placed in the context of the rising interest in this literature before 1800, whereby special attention is put on the sources Lelewel resorted to, in particular Mallet’s publications and articles in the French literary magazine Magasin Encyclopedique. Comparing the Eddas in Lelewel’s and Mallet’s publications, one can, among other things, note that Lelewel (1) ignores the literary value of the dialogue form in Gylfaginning due to a narrow focus on the mythological content (2) relates the migration of the Scythians to northern Europe in his introduction which thus serves as a substitute for the missing Prologue to the Snorra Edda and (3) partly deviates from Mallet in his footnotes. Aspects (2) and (3) can also be linked back to Lelewel’s use of Magasin Encyclopedique.
The Efect of Probiotic Lactobacilli and Alginite on the Cellular Immune Response in Salmonella Infected Mice
Authors: Hlubeňová K. , Mudroňová D. , Nemcová R. , Gancarčíková S. , Maďar M. , Sciranková Ľ. 
Published: July 2017

Abstract
Alginite is organic matter rich in humic substances and commonly found in nature, but despite that, the knowledge of its biological effects is limited. In our study we focused on monitoring the effects of alginite alone, as well as its effect as a carrier of probiotic lactobacilli on the cellular immune response in SPF mice after infection with Salmonella Typhimurium. Sixty six conventional SPF female mice of the Balb/c line were divided into 4 groups: 1. infection free negative control (NK) supplied neither alginite nor probiotic lactobacilli in the feed; 2. infection free alginite control (Alg) supplied feed with 10 % alginite; infected control supplied alginite in the feed but no lactobacilli; 3. infectious control (Alg + Sal) - animals infected with salmonella and supplied 10 % alginite in the feed but no lactobacilli;and 4. probiotic group (Lab + Alg + Sal) - animals infected with salmonella and administered 10 % alginite and Lactobacillus reuteri 2/6 in the feed. On day 21 of the experiments, the mice were bled and their mesenteric lymph nodes were taken after their death. The peripheral blood of the mice was analysed for the activity of phagocytes and the percentage of selected lymphocyte subpopulations was determined in the mesenteric lymph nodes and blood. The significantly highest phagocytic activity (FA) was noted in the infected group with alginite (Alg + Sal). The FA was significantly increased in groups Alg and Lab + Alg + Sal in comparison with the NK group. The highest engulfing ability of phagocytes (phagocytic index) was observed in the Lab + Alg + Sal group in comparison with other groups, but also in Alg group in comparison with NK. In the Lab + Alg + Sal group, we observed a significantly higher percentage of B-lymphocytes, CD4+CD8+ and natural killer T cells (NKT), but more significant impact on the numbers of subpopulations of lymphocytes was observed in the mesenteric lymph nodes, with the significantly highest proportions of CD4+CD8+lymphocytes and NK and NKT cells. Our results indicated immunomodulatory properties of alginite and L. reuteri 2/6 in salmonella infected mice, especially at the level of the innate immune system components. This activation of phagocytosis and NK cells can be used in the treatment of various infections.
Natural product for the treatment of Alzheimer’s disease
Authors: Bui Thanh Tung , Nguyen Thanh Hai 
Published: July 2017

Abstract
Alzheimer’s disease (AD) is related to increasing age. It is mainly characterized by progressive neurodegenerative disease, which damages memory and cognitive function. Natural products offer many options to reduce the progress and symptoms of many kinds of diseases, including AD. Meanwhile, natural compound structures, including lignans, flavonoids, tannins, polyphenols, triterpenes, sterols, and alkaloids, have anti-inflammatory, antioxidant, anti-amyloidogenic, and anticholinesterase activities. In this review, we summarize the pathogenesis and targets for treatment of AD. We also present several medicinal plants and isolated compounds that are used for preventing and reducing symptoms of AD.
Introduction: Enquiries Into Contemporary Ritual Landscapes
Authors: Virtanen Pirjo Kristiina , Lundell Eleonora A. , Honkasalo Marja-Liisa 
Published: July 2017

Abstract‘Landscape’ and ‘ritual’ have been largely discussed in the social and human sciences, although their inter-relatedness has gained little scholarly attention. Drawing on earlier studies of ritual and landscape, as well as the authors′ own ethnographic works, ‘ritual landscape’ is suggested here as a useful analytical tool with which to understand how landscapes are produced, and how they, in their turn, produce certain types of being. ‘Ritual landscape’ recognises different modalities of agency, power-relation, knowledge, emotion, and movement. The article shows how the subjectivity of other-than-human beings such as ancestors, earth formations, land, animals, plants and, in general, materiality of ritual contexts, shape landscapes. We argue that ways of perceiving landscape includes a number of material and immaterial aspects indicated by ways of moving through landscapes and interacting with different human and non-human subjects that come to inhabit the world, creating relations and producing agentive ensembles and complexes.
Initiations in the Burmese Ritual Landscape
Authors: Brac de la Perrière Bénédicte 
Published: July 2017

AbstractIn Buddhist Burma, a variety of ritual has been found pertaining to quite differentiated aspects of religion. This rich ritual landscape remains under-examined due partly to the Buddhist-studies bias of most of the scholars looking at religion in Burma. In this paper, I develop comparative analysis of a class of ritual, namely that of initiation, in three components of Burmese religion: Buddhist monasticism, Buddhist esotericism, and spirit worship. At least from the present analytic perspective, the three components considered could be taken as encompassing the entire Buddhist religious sphere in Burma. Looking at initiation rituals in these three ‘paths’ is a means of understanding how they frame contrasting kinds of differently valued religious practice, and of showing that, although not often discussed, rituals do matter in Burma because they help to distinguish categories of action according to their relative religiosity. By doing so, I aim to give a sense of the real diversity of the Burmese ritual landscape, which until recently was rarely taken into account, and to contribute to the on-going debate in the field of Buddhist studies on what could be encapsulated as the question of Buddhism and spirit cults in Southeast Asian Theravada.
The Postpartum Tradition of Sawa Mahina in Rural Punjab, Pakistan
Authors: Qamar Azher Hameed 
Published: July 2017

AbstractThe Punjabi postpartum tradition is called sawa mahina (‘five weeks’). This study investigates infant health care belief practices in rural Punjab and looks at the social significance of infant care beliefs practiced during sawa mahina. During six months of fieldwork, using participant observation and unstructured interviews as primary research methods, the study explored the prevalent postpartum tradition from a childcare perspective. A Punjabi child holds a social value regarding familial, religious, and emotional values. The five-week traditional postpartum period provides an insight into mother-child attachment, related child care belief practices, and the social construction of infancy. A child’s agency is recognised in the embodied mother-child relationship, and a child is seen in a sympathetic connection with the mother. Establishing an early foundation of ascribed identities is another important part of postpartum belief practices.
‘Blood’ Kinship and Kinship in Christ’s Blood: Nomadic Evangelism in the Nenets Tundra
Authors: Vagramenko Tatiana 
Published: July 2017

AbstractThe article addresses a conflicting encounter of two ideologies of kinship, ‘natural’ and ‘religious’, among the newly established Evangelical communities of Nenets in the Polar Ural and Yamal tundra. An ideology of Christian kinship, as an outcome of ‘spiritual re-birth’, was introduced through Nenets religious conversion. The article argues that although the born-again experience often turned against ancestral traditions and Nenets traditional kinship ties, the Nenets kinship system became a platform upon which the conversion mechanism was furthered and determined in the Nenets tundra. The article examines missionary initiatives and Nenets religiosity as kin-based activities, the outcome of which was twofold. On one side, it was the realignment of Nenets traditional kinship networks. On other side, it was the indigenisation of the Christian concept of kinship according to native internal cultural logic. Evangelical communities in the tundra were plunged into the traditional practices of Nenets kinship networks, economic exchanges, and marriage alliances. Through negotiation of traditional Nenets kinship and Christian kinship, converted Nenets developed new imaginaries, new forms of exchanges, and even new forms of mobility.
A one year review of eclampsia in an Ethiopian Tertiary Care Center (Saint Paul’s Hospital Millennium Medical College, SPHMMC)
Authors: Mekuria Thomas , Abdosh Abdulfetah 
Published: July 2017

Abstract
Eclampsia remains one of the five major causes of maternal mortality in developing countries. Advances in diagnosis and management have led to a significant reduction in maternal mortality and morbidity from this disease in developed countries. In developing countries the incidence of maternal death attributed to eclampsia remains high and, in Ethiopia, maternal mortality from this complication has instead risen over the last decade. The purpose of this study was to review the incidence of eclampsia at the largest feto-maternal center in the country over 1 year in an attempt to determine what quality improvement measures are needed and could realistically be implemented within the system to decrease this complication. There were a total of 104 eclamptic patients during the study period. The hospital incidence of eclampsia was 82/10,000 deliveries excluding those arriving to the hospital in the postpartum period (28 cases). There were eight maternal deaths making the case fatality rate one in 13 cases. The median convulsion to arrival time, referral to arrival time and magnesium sulphate administration time were found to be 3, 2 and 3 h, respectively. The probability of multiple seizures (≥3 episodes) was increased significantly with the prolongation of these time variables. Occurrence of multiple seizures was in turn significantly associated with adverse maternal outcomes (ICU admission, morbidities and mortalities). As expected, there was a high incidence of eclampsia and eclampsia related maternal death in the hospital. We recommend a thorough assessment of the referral system, upgrading and capacity building of more health facilities, organizing trainings and drills in health facilities; and availing magnesium sulphate in all health centers among others.
Pathophysiology of meningioma growth in pregnancy
Authors: Hortobágyi Tibor , Bencze János , Murnyák Balázs , Kouhsari Mahan C. , Bognár László , Marko-Varga György 
Published: July 2017

AbstractMeningioma is among the most frequent brain tumours predominantly affecting elderly women. Epidemiological studies have shown that at the age of fertility the incidence is relatively low. The biological behaviour of meningioma in pregnancy is different from other meningiomas. The possible explanation is rooted in the complex physiological changes and hormonal differences during pregnancy. The increased meningioma growth observed in pregnancy is presumably the result of endocrine mechanisms. These include increase in progesterone, human placental lactogen (hPL) and prolactin (PRL) serum levels. In contrast, levels of pituitary hormones such as follicle stimulating hormone (FSH), luteinizing hormone (LH) and human chorionic gonadotropin (hCG) produced by the placenta are decreasing in the mother prior to childbirth. Besides, vascular factors also play a crucial role. Peritumoral brain edema (PTBE), with well-known causative association with vascular endothelial growth factor (VEGF), can often be seen both with imaging and in the surgical specimens. Our aim is to assess published research on this topic including diagnostic and therapeutic guidelines, and to provide a clinically useful overview on the pathophysiology and biological behaviour of this rare complication of pregnancy.