bluuebunny/crossref_metadata_2025_split huggingface dataset:
Online streaming public participation in forest management planning
Authors: Korjus Henn , Põllumäe Priit , Kiviste Andres , Kangur Ahto , Laarmann Diana , Sirgmets Risto , Lang Mait 
Published: October 2017

AbstractA new paradigm in forest management using a streaming input of public participation needs effective online solutions. The process should be real-time, secure, effective and efficient. People are expected to share their data and thoughts on forest management with forest owners for improving forest management and planning. The participatory approach supports communication within society and can be designed as an interactive web-based solution. Many pre-requisites have already been met and society is ready for a successful start of an interactive participatory forest planning system in Estonia. People use digital identification for various purposes and the state already maintains an online public forest register. Motivating people to participate in the planning process is always challenging yet important for the successful implementation of the system. The system should allow simulating the development and management of forest stands following the participatory input and using ecosystem models and economic calculations. The outputs from the system include management alternatives, risk assessments and financial reports. The system requires a reliable financial compensation scheme to ensure overall long-term stability of the system and agreements between interested persons or groups and forest owners.
Here Comes the Hyper-Connected Augmented Consumer
Authors: Stephen Andrew T. 
Published: October 2017

Abstract
Consumers have become always on and constantly connected. Search costs have plummeted, individuals’ abilities to digitally express themselves and their opinions increased, and the opportunities for superior business and market intelligence for companies have skyrocketed. This has given rise to more, richer, and new sources of consumer data that marketers can leverage, and has fueled the data-driven insights revolution in marketing. But there is more to come very soon. In marketing, we are quickly moving from the age of the connected consumer to the age of the augmented consumer. New technologies like wearable devices, smart sensors, consumer IoT devices, smart homes, and, critically, artificial intelligence ecosystems will not only connect, but will substantially and meaningfully augment the consumer in terms of their thoughts and behaviors. The biggest challenge for marketers will lie in how they approach marketing to this new type of consumer, particularly personal artificial intelligence ecosystems. This means marketing to algorithms, instead of people, and that is very different to how most marketing work is currently done.
The Medium Shapes the Message: The Surprising Negative Spin of Close Friends’ Word-of-Mouth
Authors: Dubois David 
Published: October 2017

Abstract
Many social media handbooks recommend targeting customers’ close connections and encouraging consumers to spread the word about their products and services among friends. But according to the findings of this research this strategy might not be the most effective way to build positive momentum. In fact, it might just do the opposite. The feelings of closeness that WOM senders experience toward their recipients determine what they share. Being close instills the desire to protect a recipient from having a bad experience. Therefore, communicating negative information, which highlights potential negative outcomes or attributes of a product, becomes more likely to be shared among close friends. In relations with loose acquaintances the motive to impress is more prevalent. Therefore, communicating positive information, which is more likely to shed a positive light on the WOM sender, is more likely to be shared in such instances. To encourage positive WOM for seeding campaigns, marketers should select the right platform and monitor closeness. Further, by framing the context of the campaign in the right way, they can also insure more positive WOM for a brand.
Increasing the Effectiveness of Mobile Advertising by Using Contextual Information
Authors: Andrews Michelle 
Published: October 2017

Abstract
To avoid overtargeting consumers or targeting them at the wrong moment, mobile ads need to be relevant. Geographically, consumers have been shown to be more responsive to promotional offers from shops that were located close to them. For the lead time of promotions, insights are similar: The closer in time, the better the response. When considering the interplay of time and space, though, the picture becomes more complex. Recipients need enough time to respond given their distance from the promoted venue, but too much time may reduce response rates. It appears that people do not plan too far in advance for events such as movie watching or with small-screen devices such as smartphones. Another context that can affect people’s response to mobile ads is that of the environment - what is going on around people. In a study of mobile promotions during subway rides, mobile campaigns turned out to be more effective on more crowded trains. Even if this finding cannot be generalized to all forms of crowded environments, it clearly shows that context matters. Understanding its impact can help marketers become better gatekeepers by delivering the right mobile ad to the right person at the right time at the right place in the right context.
Seeding on Moving Ground: How Understanding Network Instability Can Improve Message Dissemination
Authors: Muchnik Lev , Goldenberg Jacob 
Published: October 2017

Abstract
Most analyses of the social structure of a network implicitly assume that the relationships in the network are relatively stable. We present evidence that this is not the case. The focal network of this study grew in bursts rather than monotonously over time, and the bursts were highly localized. Links were added and deleted in nearby localities and are not randomly dispersed throughout the network. Also changes in structure lead to simultaneous changes in self-stated interests of its members. For SNA marketing applications the findings suggest interesting improvements. Local bursts around a seed can change the structure of the network dramatically and therefore a marketer’s influence and his chances of success. Therefore, network measurements should be carried out more frequently and closer to the actual implementation of a seeding campaign. To detect these abrupt, dramatic local changes marketers also use a finer resolution. Further, recommendation algorithms that simultaneously account for changes in network structure and content should be applied.
Size, Value, and Momentum in Polish Equity Returns: Local or International Factors?
Authors: Zaremba Adam , Konieczka Przemysław 
Published: October 2017

Abstract
This paper tests the performance of the Capital Asset Pricing Model (CAPM) and the Fama-French three-factor and Carhart four-factor models on the Polish market. We use stock level data from April 2001 to January 2014 and find strong evidence for value and momentum effects, but only weak evidence for size premium. We formed portfolios double-sorted on size and book-to-market ratios, as well as on size and momentum, and we explain their returns with the above-mentioned asset pricing models. The CAPM is rejected and the three-factor and four-factor models perform well for the size and B/M sorted portfolios, but fail to explain returns on the size and momentum sorted portfolios. With the exception of the momentum factor, local Polish factors are not correlated with their European and global counterparts, suggesting market segmentation. Finally, the international value, size and momentum factors perform poorly in explaining cross-sectional variation in stock returns on the Polish market.
Identification of the Flow of Innovations in Tourism Related to Aesthetic Medicine
Authors: Panfiluk Eugenia , Panasiuk Aleksander M. , Szymańska Elżbieta 
Published: October 2017

Abstract
Aesthetic medicine is, next to the wellness and spa, one of the most rapidly growing segments of health tourism. Its dynamic growth is closely linked to innovative offers (perhaps better described as “product innovation”). To date, however, there have been no scientific studies focusing on this market. Services in the field of aesthetic medicine are usually discussed descriptively as a subcategory of medical tourism, and innovation in this sector remains unexplored.
In this article we focus on innovation in aesthetic medicine as it pertains to health tourism, using the Delphi method to analyze innovation flow. Twelve experts from the fields of economics and management sciences with backgrounds in innovation and the economics of tourism (including health tourism) were invited to participate in the study. This group included also practitioners. The research was conducted in June and July 2015.
Our research addresses the current dearth of academic works on aesthetic medicine tourism, and lack of any relevant models of its flow and spread.
The adverse effects of inferior innovations
Authors: Chang Joseph W. , White D. Steven 
Published: October 2017

AbstractThis research advances brand innovation research by examining the adverse effects of inferior innovative extensions on the brand innovability of own parent brands. Brand innovability conceptually consists of brand quality and innovativeness. The results reveal that radical and incremental inferior innovations exert asymmetric adverse effects on brand quality and innovability. For brand quality, inferior radical innovations exert more negative impacts on the quality of pioneer brands than on the quality of follower brands. However, inferior incremental innovations exert identical negative impacts on the quality of both pioneer and follower brands. For brand innovability, both inferior radical and incremental innovations exert more negative impacts on the innovability of pioneer brands than on the innovability of follower brands. In comparison, brand innovability is less susceptible than brand quality to inferior innovation information. The findings suggest that it is more justified to evaluate innovative brands with brand innovability, instead of brand quality, for two reasons. Firstly, brand innovability is more realistic than brand quality because brand innovability is more relevant than brand quality to profits. Secondly, brand innovability is inclusive of brand innovativeness, which ameliorates adverse effects when innovative extensions are inferior. The threat of inferior innovative extensions is less horrible than expectation if the adverse effects on the innovative brands are assessed with brand innovability, instead of brand quality. However, being innovative is like a double-edged sword. On the one hand, it helps generating more profits. On the other hand, it endangers innovative brands to be more susceptible to inferior innovative extensions. Therefore, for marketing implications, pioneer brands are more obliged than follower brands to ensure the success of radical innovations in order to avoid the possible adverse effects of inferior radical innovations. This research contributes brand innovation research by proposing the more relevant indicator of brand innovability to evaluate innovative brands.
Testing music selection automation possibilities for video ads
Authors: Wiesener Oliver 
Published: October 2017

AbstractThe importance of video ads on social media platforms can be measured by the number of views. For instance, Samsung’s commercial ad for one of its new smartphones reached more than 46 million viewers at Youtube. Video ads address users both visually and aurally. Often, the visual sense is engaged by users focusing on other screens, rather than on the screen with the video ad, which is referred to as the second screen syndrome. Therefore, the importance of the audio channel seems to gain more importance. To get back the visual attention of users that are deflected from other visual impulses it appears reasonable to adapt the music to the target group. Additionally, it appears useful to adapt the music to the content of the video. Thus, the overall success of a video ad could be improved by increasing the attention of the users. Humans typically decide which music is to be used in a video ad. If there is a correlation between music, products and target groups, a digitization of the music selection process appears to be possible. Since the digitization progress in the music sector is currently mainly focused on music composing this article strives for taking a first step towards the digitization of the music selection.
Performance Degradation Assessment of Rolling Element Bearings using Improved Fuzzy Entropy
Authors: Zhu Keheng , Jiang Xiaohui , Chen Liang , Li Haolin 
Published: October 2017

Abstract
Rolling element bearings are an important unit in the rotating machines, and their performance degradation assessment is the basis of condition-based maintenance. Targeting the non-linear dynamic characteristics of faulty signals of rolling element bearings, a bearing performance degradation assessment approach based on improved fuzzy entropy (FuzzyEn) is proposed in this paper. FuzzyEn has less dependence on data length and achieves more freedom of parameter selection and more robustness to noise. However, it neglects the global trend of the signal when calculating similarity degree of two vectors, and thus cannot reflect the running state of the rolling element bearings accurately. Based on this consideration, the algorithm of FuzzyEn is improved in this paper and the improved FuzzyEn is utilized as an indicator for bearing performance degradation evaluation. The vibration data from run-to-failure test of rolling element bearings are used to validate the proposed method. The experimental results demonstrate that, compared with the traditional kurtosis and root mean square, the proposed method can detect the incipient fault in advance and can reflect the whole performance degradation process more clearly.
Flicker Vision of Selected Light Sources
Authors: Otomański Przemysław , Wiczyński Grzegorz , Zając Bartosz 
Published: October 2017

Abstract
The results of the laboratory research concerning a dependence of flicker vision on voltage fluctuations are presented in the paper. The research was realized on a designed measuring stand, which included an examined light source, a voltage generator with amplitude modulation supplying the light source and a positioning system of the observer with respect to the observed surface. In this research, the following light sources were used: one incandescent lamp and four LED luminaires by different producers. The research results formulate a conclusion concerning the description of the influence of voltage fluctuations on flicker viewing for selected light sources. The research results indicate that LED luminaires are less susceptible to voltage fluctuations than incandescent bulbs and that flicker vision strongly depends on the type of LED source.
An Improved Linearization Circuit Used for Optical Rotary Encoders
Authors: Jovanović Jelena , Denić Dragan , Jovanović Uglješa 
Published: October 2017

Abstract
Optical rotary encoders generate nonlinear sine and cosine signals in response to a change of angular position that is being measured. Due to the nonlinear shape of encoder output signals, encoder sensitivity to very small changes of angular position is low, causing a poor measurement accuracy level. To improve the optical encoder sensitivity and to increase its accuracy, an improved linearization circuit based on pseudo-linear signal generation and its further linearization with the two-stage piecewise linear analog-to-digital converter is presented in this paper. The proposed linearization circuit is composed of a mixed-signal circuit, which generates analog pseudo-linear signal and determines the first four bits of the final digital result, and the two-stage piecewise linear analog-to-digital converter, which performs simultaneous linearization and digitalization of the pseudo-linear signal. As a result, the maximal value of the absolute measurement error equals to 3.77168·10−5 [rad] (0.00216°) over the full measurement range of 2π [rad].
HOUSING MARKET CYCLES IN THE CONTEXT OF BUSINESS CYCLES
Authors: Żelazowski Konrad 
Published: October 2017

AbstractHousing markets as well as the overall economy develop unevenly. Business cycles are the result of the diverse dynamics of their development. The housing market, as one of the components of economic systems, is influenced by business cycles, at the same time affecting them as well. It should be noted, however, that the special nature of this market may determine a different course of housing market cycles in comparison with changes in business cycles. The aim of the paper is to identify similarities and differences in the shaping of the housing market cycle and the business cycle. The analysis will be conducted on the basis of experience from the Polish market and selected Western markets.
Urban Farm-Nonfarm Diversification, Household Income and Food Expenditure in Ghana
Authors: Ampaw Samuel , Nketiah-Amponsah Edward , Senadza Bernardin 
Published: October 2017

Abstract
This paper investigates the impact of farm-nonfarm diversification (FND) on household income and food expenditure in urban Ghana using propensity score matching (PSM) technique to account for potential selection bias. We find diversified households to be statistically different from undiversified households in terms of household characteristics. Age, gender, educational attainment of the household head, household size, ownership of livestock and agricultural land, and receipt of miscellaneous and rent incomes are positive and significant determinants of FND in urban Ghana. In addition, we find that participation in both farm and nonfarm activities positively and significantly impacts household income and food expenditure. In the light of growing urbanization, with its implications for unemployment, poverty and food insecurity, we recommend diversification among urban households as a means of smoothing income and consumption.
Financing Small Businesses: From Venture Capital to Crowdfunding
Authors: Herciu Mihaela 
Published: October 2017

AbstractStartups and small businesses are facing many challenges in terms of financing their activities. These types of companies do not have the possibility to access capital market or to make IPO or to borrow money from banks like big, mature or well-known companies (who were at their beginnings startups or small businesses). They have to find different sources for financing their ideas/products/services that are in many cases very risky, hazardous or to ambitious. But, fortunately, the financing alternative for these companies have evolved during the last post crisis years. They have possibility to find some investors that are willing to invest in a non-name company by accessing crowdfunding platforms, impress angel investors, or attracting venture capital. All that in order to develop their business and to become a unicorn or to have a great exit.
Impact of Macro Environmental Factors on Garments Industry That Drives Export in Bangladesh
Authors: Islam Mohammad , Pattak Dulal Chandra 
Published: October 2017

Abstract
It goes without saying that Garments industry of Bangladesh has drawn a special attention to the mass people in the world because of being both cost leader and quality leader at the same time. The purpose of this research paper is to analyze the garments industry in Bangladesh which is going to be an emerging tiger in the world economy. It also aims to assess the impact of macro-environmental factors affecting the industry by PESTEL analysis. Again, five forces model has been analyzed to assess the impacts of competitive external factors on the Garments industry in Bangladesh. Furthermore, Garments sector competitive responses to the primary issues affecting the industry have been evaluated here. It also outlines the primary external influences to which this industry is subject. In this case, SWOT analysis has been conducted to assess the competitive position of this industry in comparison with the global perspective. The study suggests that total export is highly correlated with the exports of garments. It also finds that there is severe lacking in the safety and security compliance, wages and compensations and code of conduct of the current organizations. Moreover, GSP facility withdrawn can impact severely on the ready made garments of Bangladesh to compete with price in the international market with China, India and Vietnam etc. The ready made garments sector of Bangladesh is enjoying cost leadership as a source of completive advantage because of cheap labor. Finally, the study would like to recommend for further improvement of garment sector in Bangladesh.
Women as Emotional Entities in the Hospitality Sector of Mauritius. A Case Study
Authors: Rughoobur Soujata 
Published: October 2017

AbstractEmotions and feelings have always been part of human beings. Its use in the organisational context in order to achieve competitive advantage, that is, the management of emotions by female workers remains a matter of great debate. Hochschild through her book “The Managed Heart: Commercialisation of Human Feeling” in 1983 brought forward the concept of Emotional labour. This paper has attempted to explore areas where female workers are being employed to carry out emotional work and for this purpose a hotel in the eastern cost of Mauritius was chosen being part of the hospitality industry. The survey was conducted there so as to be able to gather quantitative information about this subject issue and a personal interview was also being carried out in order to obtain the opinions of the human resource manager on this concept as being a woman and a manager herself. A series of recommendations have been provided in order to encourage better treatment of women and make them happy employees.
Effects of Monetary Shocks on Exchange Rate: Empirical Evidence from India
Authors: Sharma Chandan , Setia Rajat 
Published: October 2017

AbstractThis paper examines the effect of monetary policy shocks on exchange rate in a Multiple Indicator Approach (MIA) framework. This study has employed a monetary policy index of key monetary policy instruments in India (Bank rate, Cash Reserve Ratio, Repo and Reverse Repo rates). The study finds the empirical evidence for puzzling behavior of price level and exchange rate. Both price and exchange rate increase initially in response to a contractionary policy shock. Policy shocks affect output, inflation and exchange rate to an appreciable extent over a forecasting horizon of one year.
Modeling the I- λ-T Characteristic for Photovoltaic Systems Storage Batteries During Charging Process
Authors: Diaconu Emil Mihai 
Published: October 2017

Abstract
In this paper is presented a numerical method for measurement and analysis of the charging characteristics I-λ-t (battery current-irradiance-time) of storage batteries for photovoltaic (PV) power systems. The experimental data is obtained from the PV modules by a data acquisition system built in the charger component. An algorithm developed as a Matlab source code is used to model the charging characteristics of the batteries connected to a PV system. Using the interpolation method, the mathematical function of total battery current and depending on time and illumination are obtained. The numerical values of the errors between the theoretical and experimental results prove the accuracy of the proposed method.