bluuebunny/crossref_metadata_2025_split huggingface dataset:
MSME Marketing Mix Strategies For The International Market
Authors: Supriono Supriono  , Sudarmiatin Sudarmiatin  , Rosmiza Bidin  
Published: September 2024

MSMEs are businesses owned by the community, both individuals and entities, that meet the criteria for being a business. Indonesia's success in increasing the scale of the national economy cannot be separated from the role of MSME behavior. MSMEs in Nganjuk Regency have their own attraction which is supported by natural potential, namely the large number of shallot commodities. As time goes by, many people in Nganjuk Regency make a living from processing shallots, so there are many similar products from MSMEs. “Bawang Kita” MSMEs face several obstacles, namely seasonal market demand which is always changing and threats from similar MSMEs which create a competitive market situation both in the national and international markets. Along with fluctuating sales and increasingly fierce competition, “Bawang Kita” MSMEs need to pay attention to marketing mix strategies that are in line with the desires of domestic and foreign consumers. This can also help companies achieve superiority over the competition. This research discusses the effectiveness of implementing international marketing mix strategies in “Bawang Kita” MSMEs which is supported by SWOT analysis. This research uses descriptive research with a qualitative approach by collecting data through in-depth interviews with MSME Owner, Resellers, and Consumers. Results of this research that the implementation of the international marketing mix strategy in “Bawang Kita” MSMEs is effective in terms of every aspect of the marketing mix which is supported by data on sales, production and distribution as well as the ability to purchase new machines. However, in the SWOT analysis carried out by researchers, there are still weaknesses in the implementation of the marketing mix carried out by MSME “Bawang Kita”. Thus, the implementation of the marketing mix strategy in “Bawang Kita” MSMEs must be further improved
Pembentukan Brand Awareness Melalui Digital Marketing Pada UMKM Asmantoga Bunga Telang Kelurahan Medokan Ayu
Authors: Nuruni Ika Kusuma Wardani  , Novia Rizky Rahmadhani  , Yusuf Priyoji Setiawan  , Tessa Mirella Dwivina  
Published: September 2024

Digital marketing adalah bentuk pemasaran yang menggunakan teknologi digital. Peran digital marketing menjadi semakin penting seiring dengan perkembangan teknologi digital. Akan tetapi, masih banyak UMKM yang mengalami kesulitan dalam memahami dan menggunakan digital marketing, termasuk salah satunya UMKM di Kelurahan Medokan Ayu, UMKM Asmantoga Bunga Telang yang merupakan UMKM di bidang makanan dan minuman olahan yang dimiliki oleh Ibu Mimik. Metode survei dan Focus Group Discussion (FGD) dilakukan untuk mengidentifikasi berbagai kendala yang dihadapi.Hasil menunjukkan bahwa UMKM Bunga Telang masih terkendala dalam jumlah penjualan produk karena pemasarannya masih menggunakan cara berkeliling. Pembentukan brand awareness berupa evaluasi kendala pemasaran, pembuatan logo baru, label, serta repackaging produk pada UMKM Bunga Telang sangat diperlukan untuk dapat meningkatkan penjualan tersebut
Sosialisasi Sertifikasi Halal Bagi Pelaku UMKM Di Pantai Depok Kabupaten Bantul
Authors: Elza Qorina Pangestika  , Tommy Satriadi Nur Arifin  
Published: September 2024

Issuance of Minister of Religion Regulation No. 20 of 2021 on September 14 2021 concerning halal certification for MSEs requires all business actors to process their business products in accordance with Islamic law and have proof of a halal certificate. In terms of implementation, this policy certainly faces various problems, especially those felt by MSEs, including at Depok Beach, Bantul Regency. The aim of this community service activity is to increase knowledge and application of halal certification for MSMEs in Depok Beach, Bantul Regency. The implementation method for this community service activity uses the method of visiting the community, then providing socialization one by one. The output of this community service activity is in the form of activity videos, news coverage on campus and LLDikti websites, as well as accredited national journals.
Tingkatkan Daya Saing UMKM Melalui Sosialisasi Digital Marketing bagi Pelaku UMKM di Kelurahan Kramat Selatan
Authors: Dheva Febriyanti Purwanto  , Novita Nur Azizah  , Nurul Laila  , Mila Dianur Sabilla  , Salwa Nabilla  , Joko Tri Nugraha  
Published: September 2024

Digital marketing is one of the main keys to increasing the competitiveness of business actors, especially micro, small, and medium enterprises (MSMEs). However, the main challenge that is often faced in digital marketing is that many business actors do not yet have an understanding of the use and application of digital marketing. To overcome this problem, Tidar University KKN students carried out socialization activities at Hall RW. At the survey stage, visits were made to each MSME location. The stages of implementing socialization were carried out by bringing in speakers from the Magelang Mayor's Expert Team. The final stage is follow-up visits to each MSME location. The final aim of this activity is to provide further assistance that ensures the application of the knowledge that has been provided during socialization. By making repeat visits to MSME locations, the community service team can help business actors practice the digital marketing techniques they have learned.
Penerapan Teknologi Digital Melalui Aplikasi Scmt (Supply Chain Management Telkom) Sebagai Alat Bantu Dalam Proses Manajemen Perubahan Di Pt.Telkom Datel Sibolga
Authors: Rizka Azriani Tanjung  , Nuri Aslami  
Published: September 2024

Penerapan teknologi digital dalam aplikasi supply chain management (SCM) telah menjadi faktor penting dalam meningkatkan efektivitas proses bisnis. PT. Telkom Datel Sibolga juga telah mengadopsi teknologi digital untuk mengoptimalkan manajemen rantai pasok mereka.Penelitian ini bertujuan untuk menganalisis penerapan teknologi digital dalam aplikasi SCM Telkom sebagai alat bantu dalam proses manajemen perubahan di PT. Telkom Datel Sibolga. Metode penelitian yang digunakan adalah studi kasus, dengan pengumpulan data melalui wawancara, observasi, dan analisis dokumen.Hasil penelitian menunjukkan bahwa penerapan teknologi digital dalam aplikasi SCM Telkom telah memberikan manfaat yang signifikan bagi PT. Telkom Datel Sibolga. Melalui penggunaan sistem manajemen rantai pasok yang terintegrasi dan berbasis teknologi.Penerapan teknologi digital juga telah membantu perusahaan dalam mengatasi beberapa tantangan dalam manajemen perubahan. Dengan adopsi aplikasi SCM yang canggih, PT. Telkom Datel Sibolga mampu mengoptimalkan alokasi sumber daya, mengurangi biaya operasional, dan meningkatkan efisiensi operasional secara keseluruhan.Dalam kesimpulannya, penerapan teknologi digital dalam aplikasi SCM Telkom telah membantu PT. Telkom Datel Sibolga dalam mengelola perubahan dengan lebih efektif.. Namun, tantangan yang masih ada perlu diatasi agar manfaat teknologi digital dapat dimaksimalkan sepenuhnya.
Pengaruh Financial Literacy dan Financial Planning terhadap Financial Resilience selama Pandemi pada Mahasiswa UNTAG di Surabaya
Authors: Amru Karim Alhabsyi  , Theresia Uli Sianturi  , Jelita Prakasita Handi Dhaneswara  , Maria Yovita R. Pandin  
Published: September 2024

Penelitian ini bertujuan untuk mengetahui literasi keuangan dan perencanaan keuangan Financial Resilience Mahasiswa UNTAG di Surabaya karena dampak pandemi Covid-19. Metode Penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif deskriptif dimana, data yang dikumpulkan melalui online survey (Google Formulir) setelah data tersebut akan dilah menggunakan Perangkat SPSS 26 yang nantinya hasil olah data tersebut akan digunakan sebagai acuan dalam Menyusun hasil serta pembahasan. Berdasarkan hasil penelitian, sebagian besar Mahasiswa Universitas 17 Agustus 1945 Surabaya yang menjadi Responden dalam Penelitian kali ini sadar akan pentingnya pengaruh Financial Literacy dan Financial Planning dalam menjaga kestabilan keuangan masing masing individu.
Analisis Risiko dan Return Menggunakan Metode CAPM Terhadap Keputusan Investasi pada Indeks LQ45 Periode 2018-2022
Authors: Lailatus Sa’adah  , Taufik Hidayat  
Published: September 2024

This study aims to analyze stock returns and risks, as well as grouping efficient and inefficient stocks to make investment decisions using the Capital Asset Pricing Model (CAPM) model. This type of research is descriptive research with a quantitative approach. The samples used were companies in the LQ45 index in the infrastructure and transportation sectors during the 2018-2022 period using the purposive sampling method so that a total sample of 2 companies was obtained. Calculations using the CAPM model result in 1 efficient company and 1 inefficient company. Shares of PT. XL Axiata Tbk. is an undervalued stock, because the value of the individual rate of return (Ri) is higher at 0.00152 or 0.15%, with the resulting investment decision for stocks in the efficient category is to consider buying these shares at the lowest price today before experiencing an increase in the future. While the shares of PT. Telkom Indonesia Tbk. is an overvalued stock, because the value of the individual rate of return (Ri) is lower at 0.00190 or 0.19% of the expected rate of return E(Ri) which is 0.00223 or 0.22%, the resulting investment decision for stocks with inefficient category is to sell the shares at the highest price now and before experiencing a price decline in the future.
Dampak Kualitas Sumber Daya Manusia Profesionalisme kerja Dan Komitmen Kerja Terhadap Kinerja Pegawai
Authors: Helma Sutarni  , Sophan Sophian  
Published: September 2024

This research aims to examine the quality of human resuorces. work professionalism and work commitment at the siberut padang national park office. This research uses a quantitative method with a population ot 40 respondents and a ssmple of 40 respondrnts. Uses multiple linear regression to application. The results of the research show that the quality of human resources has a positive and significant effect on employee performance at the siberut padang national park hall office, work professionalism has a positive and significant effect on empoloyee performance at the siberut padang national park haal office, work commitment has a positive and significant effect on employee performance at the siberut padang national park hajj office
Analisis Keuangan Pelaku UMKM Berbasis Local Wisdom Di Kota Palangka Raya
Authors: Benius Benius  , Rossy Naptania  , Lala Lala  , Mika Taradiva  , Rahmah Norhayati  , Arum Widiya  
Published: September 2024

This research presents a thorough analysis of the financial aspects influencing the performance of Micro, Small, and Medium Enterprises (MSMEs) based on local wisdom in their operational activities. Through a case study approach, financial ratio analysis, and survey, we explore the financial performance faced by locally based MSMEs. The implications of this research are significant for the government, business actors, and society in supporting the growth and sustainability of locally based MSMEs, as well as providing guidance for more effective policies to support this sector. Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the national and local economy, determined by criteria such as net worth, annual sales, and number of employees. Financial analysis of locally based MSMEs explores the financial aspects of micro, small, and medium enterprises (MSMEs) relying on local wisdom in their operations. This research aims to understand the financial performance, challenges, and opportunities faced by locally based MSMEs. The analysis methods used include quantitative descriptive with calculations of profitability ratios and activity ratios to gain comprehensive understanding. The results of this research are expected to provide insights for stakeholders, including the government, business actors, and society, in supporting the growth and sustainability of locally based MSMEs.
Manajemen Operasional Hotel Syariah Menurut Maqashid Syariah Di Indonesia
Authors: Ghulam Asy Sya’Bany  , Wisnu Handika Adi Cahyo  , Ummu Karomah  , Hikmatus Sa’diyah  , Eny Latifah  
Published: September 2024

This research aims to examine the implementation of Maqashid Syariah in sharia hotel operational management. Maqashid Syariah, which includes the main objectives of sharia such as the protection of religion, soul, mind, lineage and property, is the main basis for managing sharia hotels. With a qualitative approach, this research analyzes various aspects of operational management, including guest service, human resource management, financial policies, and hygiene and security practices. The research results show that the application of Maqashid Syariah principles in hotel operations not only ensures compliance with Islamic law but also improves service quality and customer satisfaction. The implementation of sharia values ​​in every aspect of operational management contributes to the creation of a harmonious and sustainable environment, as well as strengthening the position of sharia hotels in the competitive hotel industry. This study suggests that sharia hotel managers continue to integrate Maqashid Syariah principles to achieve sustainability and operational excellence.
ANALISIS LAPORAN KEUANGAN DENGAN DUPONT SYSTEM SEBAGAI DASAR UNTUK MENGUKUR KINERJA KEUANGAN
Authors: Marinus Ronal  
Published: September 2024

Penelitian ini bertujuan untuk menganalisa laporan keuangan dengan Dupont System sebagai dasar untuk mengukur kinerja keuangan. Teknik analisa data yang digunakan dalam penelitian ini yaitu rasio Profitabilitas. Berdasarkan hasil dalam penelitian ini menunjukkan bahwa.Retrun On Equity (ROE) yang diperoleh pada tahun 2019 sebesar 40,93% dan 2020 mengalami peningkatan sebesar 47,20% dan terus mengalami peningkatan pada tahun 2021 yang memperoleh hasil 51,88%. Hasil perhitungan Retrun On Asset (ROA) yang diperoleh dari tahun 2019 sebesar 27,28% mengalami peningkatan pada tahun 2020 diperoleh sebesar 35,22% dan terus mengalami peningkatan pada tahun 2021 diperoleh sebesar 37,06%. Hal ini dipengaruhi oleh Net profit margin yang terus mengalami peningkatan.
Pengaruh Karakteristik Ceo Terhadap Keputusan Keuangan Pada Perusahaan Manufaktur Yang Terdaftar Di Bursa Efek Indonesia
Authors: Petrus Mau Dwi Setiawan Hayong  , Maria Yovita R. Pandin  
Published: September 2024

Keputusan keuangan adalah keputusan yang berasal dari manajemen keuangan dan manajemen tangkat atas yang menyangkut masalah penggunaan dana. Keputusan pendanaan dan keputusan investasi termasuk dalam keputusan keuangan. Penelitian ini bertujuan untuk menguji pengaruh karakteristik CEO terhadap keputusan pendanaan dan keputusan investasi. Penelitian ini dilakukan pada perushaan manufaktur yang terdaftar di Bursa Efek Indonesia tahun 2020 yang diperoleh dengan menggunakan metode purposive sampling. Sampel yang digunakan dalam penelitian ini sebanyak 105 sampel. Analisis data menggunakan statistik deskriptif, uji asumsi klasik antara lain uji normalitas, uji multikolinearitas, uji heterokedastisitas dan uji autokorelasi dan analisis data yang terakhir menggunakan analisis regresi linear berganda yang kemudian diolah menggunakan program statistika SPSS 24. Hasil penelitian menunjukkan bahwa karakteristik CEO tidak berpengaruh signifikan terhadap keputusan pendanaan dan keputusan investasi.
Pengaruh Penanaman Modal Asing, Tenaga Kerja Dan Inflasi Terhadap Pertumbuhan Ekonomi Di Indonesia
Authors: Arpillia Ariska  , Nurjannah Nurjannah  , Salman Salman  
Published: September 2024

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh penanaman modal asing, tenaga kerja dan inflasi terhadap pertumbuhan ekonomi di Indonesia. Penelitian ini menjelaskan bagaimana pengaruh penanaman modal asing (X1), tenaga kerja (X2), dan inflasi (X3), terhadap pertumbuhan ekonomi (Y) di Indonesia. Data yang digunakan adalah data time series dan diperoleh dari Badan Pusat Statistik (BPS) Indonesia tahun 2001-2021. Metode analisis data menggunakan analisis regresi linier berganda dengan menggunakan software eviews 10. Hasil penelitian menunjukkan bahwa secara parsial penanaman modal asing berpengaruh positif dan tidak signifikan terhadap pertumbuhan ekonomi di Indonesia. Secara parsial tenaga kerja berpengaruh positif dan signifikan terhadap pertumbuhan ekonomi di Indonesia. Secara parsial inflasi berpengaruh positif dan tidak signifikan terhadap pertumbuhan ekonomi di Indonesia. Secara simultan penanaman modal asing, tenaga kerja, dan inflasi berpengaruh signifikan terhadap pertumbuhan ekonomi di Indonesia.
Pengaruh Lingkungan Kerja Fisik dan Pengembangan Karir Terhadap Disiplin Kerja Pegawai
Authors: Windi Permadi Rahmat  , Arga Sutrisna  , Mila Karmila  
Published: September 2024

The purpose of this study was to determine the effect of physical work environment on employee work discipline at Perusahaan Daerah Air Minum (PDAM) Tirta Sukapura Kab. Tasikmalaya, to determine the effect of career development on employee work discipline at Perusahaan Daerah Air Minum (PDAM) Tirta Sukapura Kab. Tasikmalaya and to determine the effect of physical work environment and career development on employee work discipline at Perusahaan Daerah Air Minum (PDAM) Tirta Sukapura Kab. Tasikmalaya. The sample in this research is employees Perusahaan Daerah Air Minum (PDAM) Tirta Sukapura Kab. Tasikmalaya in all sections, totaling 77 people. This research was conducted by collecting data using a questionnaire, and testing the data used was multiple linear regression analysis. Based on the research results, it can be seen that: (1) The application of physical work environment and career development is very good and encourages the level of employee discipline; (2) Physical Work Environment and Career Development simultaneously have a significant effect on Employee Work Discipline; (3) Physical Work Environment partially does not affect Employee Work Discipline; (4) Career Development partially has a significant effect on Employee Work Discipline.
Analisis Pengaruh Keterlibatan Pengguna, Dukungan Manajemen Puncak terhadap Kinerja Sistem Informasi Akuntansi
Authors: Diandra Oktafiandri  , Nafala Maharani Pangesti  , Dien Noviany Rahmatika  
Published: September 2024

The use of a computerized accounting information system can help in the processing of company data so that from this data it will produce information that is useful for the company. This study uses a systematic approach to review the literature. The results of this research aim to determine the influence of formalization of system development, the involvement of AIS users, to provide real experience about the use of computerized information systems can help organize business information in such a way that it produces useful information for business. This study uses a systematic literature review. The results to find out the research aimed at the results of system development, the role of users of accounting information systems, analyze the impact of accounting system performance and the user's ability to work on projects, and provide empirical evidence. This research method uses the systematic review method (SLR) to analyze journals and articles. In addition, the purpose of this study is to determine the impact of user understanding level, peak management support, and user interest in performance. By analyzing journals and articles published between 2015 and 2024, the study focuses on the impact of key management systems that help users participate in the performance of accounting systems. Fifty journals are used as sources in this journal research. The impact of the accounting information system and the user's ability depends on the business's motivation for the process. This research method uses the systematic review method (SLR) to analyze journals and articles. In addition, the purpose of this study is to determine the impact of user understanding level, peak management support, and user interest in performance. An analysis of journals and articles published between 2015 and 2024, focusing on the influence of senior management on user participation in the performance of accounting systems, Fifty journals were used as sources in this journal study.
La spedizione dei Mille e la fine del Regno delle Due Sicilie nei dispacci dei diplomatici americani a Napoli, 1850-1861
Authors: Cicciò Marco 
Published: September 2024

Seguendo una politica di espansione nel Mediterraneo, gli Stati Uniti avevano sviluppato legami diplomatici e commerciali con il Regno di Napoli. L’articolo si occupa del periodo compreso tra la restaurazione post-1848-49 e la fine del Regno delle due Sicilie nel 1861 attraverso le comunicazioni inviate al Dipartimento di Stato dai rappresentanti degli Stati Uniti a Napoli. L’unificazione italiana suscitò interesse nel governo e nell’opinione pubblica americani. I diplomatici americani vissero il conflitto tra la necessità di rispettare la neutralità negli affari interni delle altre nazioni, il dovere di proteggere i connazionali e difendere gli interessi del proprio paese e il personale discredito e l’antipatia nei confronti dei governi dispotici e illiberali che li spinse in uno spontaneo coinvolgimento nei fatti della penisola.
Improving treatment plan and mental health in children with abdominal infection for broad-spectrum bacterial infections
Authors: Wang Gui-Bo , Zhang Xue-Feng , Liang Bing , Lei Jie , Xue Jun 
Published: September 2024

BACKGROUND
Pediatric abdominal infection is a common but serious disease that requires timely and effective treatment. In surgical treatment, accurate diagnosis and rational application of antibiotics are the keys to improving treatment effects.
AIM
To investigate the effect of broad-spectrum bacterial detection on postoperative antibiotic therapy.
METHODS
A total of 100 children with abdominal infection who received surgical treatment in our hospital from September 2020 to July 2021 were grouped. The observation group collected blood samples upon admission and sent them for broad-spectrum bacterial infection nucleic acid testing, and collected pus or exudate during the operation for bacterial culture and drug sensitivity testing; the control group only sent bacterial culture and drug sensitivity testing during the operation.
RESULTS
White blood cell count, C-reactive protein, procalcitonin, 3 days after surgery, showed better postoperative index than the control group (P < 0.05). The hospital stay in the observation group was significantly shorter than that in the control group. The hospitalization cost in the observation group was significantly lower than that in the control group, and the difference between the two groups was statistically significant (P < 0.05).
CONCLUSION
Early detection of broad-spectrum bacterial infection nucleic acids in pediatric abdominal infections can help identify pathogens sooner and guide the appropriate use of antibiotics, improving treatment outcomes and reducing medical costs to some extent.