Estruturas de Mercado: a Proposta de uma Nova Taxonomia
Authors: Magalhães Marcos Felipe , Fonseca Marcus Vinicius de A. , Russo Mariza , Santos Eliana Taborda G. 
Published: October 2017

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</style> <![endif]--><strong><span style="font-size: 12pt; font-weight: normal;">O estudo das estruturas de mercado, à luz da economia clássica, da psicologia econômica e da economia comportamental é acrescido da visão do marketing, enfatizando sua base comum. A abordagem - com esta fusão de enfoques - tem a finalidade de propor uma nova taxonomia para as estruturas de mercado, com vistas a ampliar as condições de compreensão dos fenômenos econômicos contemporâneos e a permitir decisões práticas que afetam a competitividade das organizações</span></strong>