bluuebunny/crossref_metadata_2025_split huggingface dataset:
Hybrid” airlines – Generating value between low-cost and traditional
Authors: Stoenescu Cristina , Gheorghe Camelia Monica 
Published: August 2017

Abstract
Over the last years, the rise of low-cost airlines has determined significant changes in the airline industry and has shaped the evolution of the existing business models. Low-cost airlines started by offering basic services at very low prices; traditional airlines responded by equally cutting costs and reinventing the services offered, with an orientation towards braking down the fare and implementing add-ons, in order to become cost-efficient. As traditional airlines developed strategies to become competitive in this new environment, low-cost airlines started focusing on new ways of enhancing passenger experience and attracting new market segments. As a result, the fragmentation of the market segments addressed by low cost carriers and traditional airlines became less obvious and the characteristics of both business models started to blend at all levels (airline operation, distribution channels, loyalty programs, fleet selection). Thus, this new competition became the foundation of the development of a new „hybrid” carrier, between the low-cost and the traditional models. This article investigates the characteristics of the newly created business model, both from a theoretical perspective and by analysing several case studies. A particular attention will be granted to the evolution of the Romanian carrier Blue Air towards the “hybrid” model. The article focuses on determining the position of the “hybrid” airline in a market with carriers situated along both sides of this business model: lower cost vs. “better” experience and raises the question on how value can be generated in this context. Another aspect tackled is the understanding of the new segmentation of the market, as a consequence of the development of the new business model. In order to achieve this purpose, a survey has been conducted, aiming to mark out the travel preferences of the passengers travelling through the Henri Coandă International Airport.
Cultural influences in cross border cooperation. An overview on Romania – Serbia cross border EU financed programme
Authors: Ploae Cătălin 
Published: August 2017

AbstractSince the collapse of the Soviet bloc, European borders have undergone major transformations. Increasing flows of commodities, people, capital, information, and knowledge, coupled with the process of Europeanization, have critically changed the functions and significance of borders (Anderson and O’Dowd 1999, van Houtum 2000, O’Dowd 2003). In this context, we raise the question if culture does have a causal effect on economic development at this level of cross-border cooperation? The data on European regions suggest that it does. This paper focuses on identifying the way culture influence the way countries cooperates within cross border policies and programs in the European area, giving also an overview on particular issues of Cross Border cooperation between Romania and Serbia.
Automated music selection of video ads
Authors: Wiesener Oliver 
Published: August 2017

AbstractThe importance of video ads on social media platforms can be measured by views. For instance, Samsung’s commercial ad for one of its new smartphones reached more than 46 million viewers at Youtube. A video ad addresses the visual as well as the auditive sense of users. Often the visual sense is busy in the sense that users focus other screens than the screen with the video ad. This is called the second screen syndrome. Therefore, the importance of the audio channel seems to grow. To get back the visual attention of users that are deflected from other visual impulses it appears reasonable to adapt the music to the target group. Additionally, it appears useful to adapt the music to content of the video. Thus, the overall success of a video ad could by increased by increasing the attention of the users. Humans typically make the decision about the music of a video ad. If there is a correlation between music, products and target groups, a digitization of the music selection process seems to be possible. Since the digitization progress in the music sector is mainly focused on music composing this article strives for making a first step towards the digitization of the music selection.
Leadership models and behaviors for sales executives. What drives success and the best results?
Authors: Dünnweber Matthias , Fortmüller Astrid 
Published: August 2017

Abstract
The paper analyses the effectiveness of the best leadership models and behaviours that are used by sales executives. Although, the impact of the most common characteristics and behaviours used in sales have been researched very well, recent research has only very limited results on a comparison of the most successful leadership personality traits and behaviours depending on companies’ situation and the context. In this paper we analyse two different situations: dynamic environment and stable environment. The context in this paper refers to the area sales. The paper will provide an explanation of the most successful leadership style used in sales and the characteristics of it and why they are also very useful in a sales process. Additionally, we will analyse the effectiveness of these characteristics in the two different situations of a company and exclusively in the sales context. We argue that the characteristics can be defined as the most effective one in every situation and context. We will develop a theoretical overview that shows clearly the best leadership traits and behaviours for each of the two situations in sales that is based on a literature research. The theoretical frameworks will be adjusted and confirmed with three senior sales executives from three different industries. The results of this paper will provide sales executives useful and easy to understand information about the advantages and disadvantages of the different leadership traits and behaviours depending on the context in and situation.
Enterprising education - a research on students as agents of change in social entrepreneurship
Authors: Gauca Oana Codruta , Dragan Denisa 
Published: August 2017

Abstract
This article is a study on the awareness and understanding of social entrepreneurship among students. Moreover, the article aims to emphasize the different meanings this buzz word has developed, whether it is the purpose of social entrepreneurship, the fields it activates in or the profit which should or should not be distributed. We aim to cover aspects of the definition of the social entrepreneurship field, as well as the ways in which students act as agents of change. The main research methodologies used except for literature review are interviews and case studies for several social business developed by students. The interviews are with no predetermined questions, in order to allow flexibility. The article wants to demonstrate that students are the emerging social entrepreneurs and important initiators of change in this field. In this regards, students should be educated and should develop skills within the universities programs, skills that are very specific compared to simple entrepreneurship. The main theoretical contribution to the field of education is the proven necessity that education facilities need to educate themselves. In order to create our future entrepreneurs as well as provide them with the skills set necessary to become entrepreneurs, education needs to become enterprising. The main practical contribution is the proof of students being involved in the change of society around them and main contributors to their environment.
Managing ambiguity in business. A holistic and innovative approach
Authors: Pop Oana 
Published: August 2017

Abstract
This article will look at the hurdles of dealing with ambiguity and the wicked problems that organizations are struggling with, by providing key insights from a one year team coaching program that the author had the opportunity to deliver in a Romanian entrepreneurial organization. Based on the actual methods used and highlighting the findings and impact of the program, we will reflect on how ambiguity manifests in organizational settings and how wicked problems can be defined. The methods employed are within the range of complexity science and are holistic approaches to systemic interventions within organizations that combine soft systems methodology, paradoxical theory of change, complex responsive processes approach with important concepts from systems thinking such as archetypes, feedback loops and modeling. One of the key objectives of the article is to reunite different academic approaches and link them to a case study as a way of adding value to these approaches and to reiterate that research needs, to find its rightful place in the practitioners’ toolkit and have a more meaningful and direct impact on the real struggles that business is faced with. The author’s expertize in systemic interventions is based on extensive practitioner experience, having been trained and certified as a systemic coach and facilitator, and therefore draws upon the work of other skilled practitioners that support companies in finding successful ways to address complexity. Although the article can be easily put in the complexity science and systems thinking area of academic interest, the research questions and insights are intended to serve the learning and the evolution of organizations.
Building new business model from multiple case study research in the Internet of Me
Authors: Ruggieri Roberto , Rossetti Francesca , D’Ascenzo Fabrizio , Cappelli Lucio 
Published: August 2017

Abstract
The digital revolution has greatly changed the approach to culture, work, leisure time, the way we interact and communicate with people: the digitization of information has taken root and has become essential in all areas of social life as a phenomenon that guides and monitors the transformation of society in all its various forms, bringing great changes in almost all areas and especially in the world of work and industry. One of the core elements of the fourth industrial revolution is the systematic application of IoT technologies (Internet of Things) and IoM (Internet of Me) to production processes on a global scale. This study seeks to identify the main decision in the IoT/IoM pattern innovation, more specifically, the purpose of the paper is primarily an analysis of what are the possible future benefits of IoT and IoM, trying to understand the effort and their opportunities for a consumer oriented business. Then to analyze the competitive advantage that companies are pursuing when they implement a business which is IoT/IoM oriented. Our research aims to address the following two research questions: 1)Does exist a well-structured business model for the companies IoT/IoM service oriented? and 2)Is it possible to standardize behavioral pattern and to draw guidelines for companies who want to start similar strategic management? The research presents two phases methodologically joined between them: from a theoretical point of view it is defined the change from the business model towards the “ecosystem” of business model in the strategy IoT/IoM oriented, and from a empirical point of view the business development of an Italian start-up first mover group in the sectors involved in IoT and IoM revolution, through the direct interview qualitative tool.
Policy framework and legal forms of social enterprise in Central and Eastern Europe
Authors: Staicu Daniela 
Published: August 2017

Abstract
In Central and Eastern European countries, the transition to a market economy stimulated civil society initiatives that in the past had been either discouraged or had become part of the Communist state system, and opened new pathways to entrepreneurial initiatives. The 1990s was an open window to the creation of a significant number of non-profit organizations, including the pioneering establishment of the first social enterprises. When these countries became members of the European Union, the process of legal institutionalization of social enterprises started to be discussed and has taken place at various stages. The purpose of this paper is to provide a comprehensive overview of the policy frameworks and the legal forms and of social enterprises in eight countries: Bulgaria, Croatia, the Czech Republic, Hungary, Poland, Romania, Slovakia, and Slovenia. The research seeks to determine the extent to which the development of national policy frameworks influences the development of legal forms under which social enterprises operate. For the purpose of this analysis, data were collected from relevant to this subject country reports, studies, laws released between 2009 and 2016. The research shows that European social enterprises are often ‘hidden’ among existing legal forms either as associations and foundations with commercial activities, cooperatives serving general or collective interests and mainstream enterprises pursuing an explicit and primary social aim. Further research needs to be done to determine the potential for growth of entities operating as associations and foundations with commercial activities. Furthermore, the research concluded that the countries with specific laws on social entrepreneurship generate 61 % of the social economy activity in Central and Eastern European countries. Further research needs to be done to determine if introducing a social enterprise specific legal form, will stimulate the development of the business models under which social enterprises operate and implicitly growth.
Analysis of additional hotel services in the international luxury hotels – a case-study from Budapest
Authors: Juhász-Dóra Katalin 
Published: August 2017

AbstractThe investigation of additional services from the aspect of local embeddedness is a novelty in the academic literature related to the tourism and hotel industry. The primary function of hotels is to provide accommodation and other services for the hotel-guests. Secondarily, they may also offer complementary-services and a community space for the city-residents and for non-hotel guests. Due to the globalization, the change in the consumer behaviour and global firms, the question of location and local resources are becoming more and more significant especially in the case of international hotel chains. The international hotel company is a member of a hotel market at a specific location, and it is surrounded by a sociological environment, local people, culture and traditions which have an impact on the competitiveness of the hotel. The author explains the results with the application of the multidimensional scaling model, finding answers for the questions in which ways the local embeddedness can have an effect on the competitiveness of a hotel based on a case-study carried out in a five-star hotel (member of an international chain) of Budapest in 2016.
Consumer behaviour towards new products
Authors: Bucatariu Mihaela , Nicolescu Alexandra Iulia , Taşnadi Alexandru 
Published: August 2017

Abstract
The main purpose of this paper is to find a structure of consumer behaviour, especially regarding the preference for the newly-released products from the market. We intend to study the impact of the new, innovative products compared to the traditional ones. Empirical research is based on the selling mix of a company in Romania and Austria. The analysis of this case will be done with the support of an econometric model of simple regression. This research confirms the validation of the structure and the attitude of the consumers towards the new products, launched by that company. By applying this linear model, it is possible to identify the percentage of the increase or decrease in consumption of new products. The need of carrying out this study regarding the impact of the consumption of new products is to create a profile and to find the causes that influence their acquisition. The originality of this paper lays in studying some aspects of influence over the consumption of new products from McDonald’s in Romania and Austria. Where does McDonald’s stand regarding the digitalization? It is not enough to sell new products; it is also necessary to bring innovation in the organization. Nowadays consumers are more present in the online environment and retailers are adapting at a fast pace to their needs of direct communication and transparency. How does a company that faces Slow Food and Bio era, deal with consumers who are more preoccupied with the nutritive values of the nourishment act? Platforms for real-time communication with clients such as “Our food. Your question” redefined the term of transparency and helped McDonald’s stop bad rumors. The results of the research will show us if there really is transformation in behaviour towards traditional products and in what degree consumers are influenced by innovation.
Listen to ISO 9001:2015 for organizational competitiveness: Correlation between change management and improvement
Authors: Fonseca Luis Miguel , Domingues José Pedro 
Published: August 2017

Abstract
In their quest to achieve superior performance and business results, organizations have extensively adopted models such as ISO 9001 Quality Managements Standards. Research supports that Quality Management System brings significant benefits for organizations competitiveness and success and more than 1 million organizations of all activity sectors worldwide have implemented ISO 9001. In a world of increasingly complexity and interconnection, the revised ISO 9001:2015 International Standard aims to ensure that Quality Management Systems are flexible while remaining reliable. The concept of Change Management was introduced in the standard and Improvement can be achieved both in a continual/incremental mode (already present in the ISO 9001:2008 edition) and in a breakthrough change/disruptive mode (new in ISO 9001:2015). ISO 9001:2015 is now closer to Business Excellence Models, such as the EFQM, that highlight the need for agility and flexibility for enduring success. To access if organizations that have already implemented ISO 9001:2015 are indeed managing change and achieving improvement, and if there is a relationship between these two variables, a survey was held with IRCA ISO 9001 Registered Auditors on a worldwide basis. Sample normality was confirmed trough Kolmogorov-Smirnov Test and the hypothesis was tested by using Pearson Correlation coefficient. The findings show that the auditee organizations have positively implemented ISO 9001:2015 requirements on change management and improvement. There is also a strong positive correlation between change management and improvement, suggesting that the organizations that properly manage change by planning, designing, implementing, and controlling change in an effective and efficient way, demonstrate a higher level of performance and results improvement. These conclusions have significant implications for the Quality/Organizational Excellence Management Body of Knowledge, requiring a new way of thinking for 21st-century organizations and reinforced attention to change management processes and the skills needed by the Quality/Organizational Excellence Managers professionals, for their successful use.
The determinants of exchange rates and the movements of EUR/RON exchange rate via non-linear stochastic processes
Authors: Petrică Andreea-Cristina , Stancu Stelian 
Published: August 2017

Abstract
Modeling exchange rate volatility became an important topic for research debate starting with 1973, when many countries switched to floating exchange rate system. In this paper, we focus on the EUR/RON exchange rate both as an economic measure and present the implied economic links, and also as a financial investment and analyze its movements and fluctuations through two volatility stochastic processes: the Standard Generalized Autoregressive Conditionally Heteroscedastic Model (GARCH) and the Exponential Generalized Autoregressive Conditionally Heteroscedastic Model (EGARCH). The objective of the conditional variance processes is to capture dependency in the return series of the EUR/RON exchange rate. On this account, analyzing exchange rates could be seen as the input for economic decisions regarding Romanian macroeconomics - the exchange rates being influenced by many factors such as: interest rates, inflation, trading relationships with other countries (imports and exports), or investments - portfolio optimization, risk management, asset pricing. Therefore, we talk about political stability and economic performance of a country that represents a link between the two types of inputs mentioned above and influences both the macroeconomics and the investments. Based on time-varying volatility, we examine implied volatility of daily returns of EUR/RON exchange rate using the standard GARCH model and the asymmetric EGARCH model, whose parameters are estimated through the maximum likelihood method and the error terms follow two distributions (Normal and Student’s t). The empirical results show EGARCH(2,1) with Asymmetric order 2 and Student’s t error terms distribution performs better than all the estimated standard GARCH models (GARCH(1,1), GARCH(1,2), GARCH(2,1) and GARCH(2,2)). This conclusion is supported by the major advantage of the EGARCH model compared to the GARCH model which consists in allowing good and bad news having different impact on the volatility. The EGARCH model is able to model volatility clustering, persistence, as well as the leverage effect.
Effects of silo mentality on corporate ITC’s business model
Authors: Mohapeloa Tshidi 
Published: August 2017

Abstract
Background & orientation: The existence of silo mentality has direct effect on the business model used by any ITC company. Its contribution slows service delivery whilst increasing customer’s despondency. However mitigation could help overcome barriers within divisions, improve customer experience and increase productivity. But when different units as components of a company fail to integrate, collaborate and work together to achieve a common objective goal, not only are performances affected but also operations at all levels. A business model canvas can help determine how a company intends to create value for customers whilst it makes money. Thus deliverance of an effective value proposition for efficient customer needs, can be affected through silos. Purpose: This study explore the effects of silo mentality within an ITC company (at organisational level) using the 9 elements of the business model canvas as framework. Methodology and research questions: As an exploratory study qualitative methods were used where in-depth interview questions looked at how silo mentality within the organisation affects the core business model elements and why. Twelve participants were selected from an enterprise business unit through a convenience sampling method. Content analysis helped with the development of core themes that looked at the how silos affect each element (process) and why (meaning). Findings: Silo mentality affects not only the individuals but team, products, value proposition, relations with partners, customers, stakeholders. Thus undermines internal capabilities and key resources. Absence of teamwork within the divisions leads to conflicts which delays achievements of common goals. Bottlenecks affect inter-divisional progress and relations, customer output and relations and compromise the quality of service. Implications: Silo mentality is a bottleneck that not only weakens firms’ capabilities and growth potential but destroys any value created by the firm.