bluuebunny/crossref_metadata_2025_split huggingface dataset:
Man vs machine
Authors: Powell Adam , Noble Charles H. , Noble Stephanie M. , Han Sumin 
Published: February 2018

Purpose
The purpose of this paper is to examine the use of technology in customer relationship management (CRM) support capabilities by using an environmental contingency perspective. By examining the moderating effects of micro- and macro-environmental characteristics in which CRM support capabilities are used, the authors seek to extend the literature on CRM technology effectiveness in both customer commitment and overall firm performance. The authors also seek to advance managerial knowledge about CRM support capability technology utilization strategies in various market offering and dynamic market settings.

Design/methodology/approach
The authors utilized a questionnaire to collect data from a sample of 276 small business CRM managers across a wide range of industries. Measures were adapted from the existing literature, and these were largely multiple-item measures of latent variables. The hypotheses were tested using a combination of Ridge regression and a bootstrapping test of mediation. In addition, residual centering was used to reduce multi-collinearity in the interaction analysis.

Findings
The contingency/fit analysis performed in this research highlights the complex nature of the use of technology in CRM support capabilities. The benefits of a man vs a machine CRM support capability depend on the support function (whether marketing, sales, service, data access or data analysis), as well as upon the characteristics of the operating environment. Machine-based marketing support is positively related with customer commitment in turbulent markets, and machine-based service support is preferred in technologically turbulent markets. Sales support, on the other hand, is positively related to customer commitment in technologically turbulent markets when performed by man rather than machine.

Practical implications
CRM support capabilities differ across firms and markets, thus a “one size fits all” approach is not appropriate. This research shows under what conditions a machine-based approach to CRM can be effective for small businesses.

Originality/value
This research is the first to consider market offering and turbulence variables as moderators of the relationship between technology use in CRM support capabilities and customer commitment. Taking this contingency approach, the authors find that resource-based competitive advantage is obtainable based on the fit of the resources (e.g. CRM capabilities) to the environmental characteristics of the firm. Through this perspective that is unique to CRM research, the authors are able to provide both general and specific recommendations to managers and researchers.
A comparative study of two interventions to support reading comprehension in primary-aged students
Authors: Sorrell David , Brown Gavin T.L. 
Published: February 2018

PurposeThe purpose of this paper is to explore the explicit teaching of information text schema with vocabulary instruction to primary-aged students in Hong Kong international education.Design/methodology/approachData were collected through three quasi-experimental studies with different age groups and participants. Each study divided participants into two randomly assigned groups, either informational texts (IT) or vocabulary building (VB). Impact was evaluated with gain scores on a standardized reading comprehension test and researcher-designed cloze tests of fiction and nonfiction passages.FindingsThe explicit teaching of IT can benefit student reading comprehension from an early age, particularly to first language (L1) English students and possibly second language (L2) English learners. School reading programmes should include opportunities for students to experience IT (nonfiction) and fiction materials, and build their vocabulary through incidental learning and explicit teaching. For IT, they should be exposed to: layout – e.g., headings, sub-headings, glossary, and index; and content – photographs and specific/technical vocabulary. For fiction-based texts and VB, the following themes should be covered by younger aged students: antonyms, synonyms, and affixes.Research limitations/implicationsSeveral limitations apply to this study which will need to be addressed in future studies. These include: the random sampling of students from the overall student population was not an option, given the necessity of voluntary participation and avoiding disruption to school routines. This study used meta-analysis to aggregate results across multiple comparisons largely because of the extremely small samples available. The data show large standard errors as a consequence of small numbers of participants. Hence, the current results, notwithstanding the power of meta-analysis, need to be validated with much larger samples in future studies.Originality/valueThis paper suggests that greater comprehension and cloze performance among L1 students was found due to the teaching of IT compared to vocabulary training, with the reverse result for L2 English learners.
The impact of dietary supplement form and dosage on perceived efficacy
Authors: Homer Pamela Miles , Mukherjee Sayantani 
Published: February 2018

Purpose
The purpose of this paper is to examine the impact of supplement form and dosage level on consumers’ perceptions of dietary supplement efficacy.

Design/methodology/approach
The authors draw upon literature on dietary supplements and accessibility–diagnosticity theory to derive their hypotheses. Hypotheses are tested through two experiments that use a 2 (supplement form: single-ingredient [SI] vs multi-ingredient [MI]) × 2 (dosage level: low vs high) factorial design.

Findings
The findings show that consumers perceive that lower dose MI supplements are more effective than lower dose SI supplements, consistent with a “more is better” heuristic. In contrast, under high doses, the supplement form effect is insignificant; that is, MI and SI supplements are perceived to be comparable in terms of efficacy.

Practical implications
Dietary supplements are not regulated the same way as prescription drugs. Consumers often draw inferences about supplement efficacy based on their perceptions rather than objective evidence. This may leave consumers vulnerable to potentially harmful consequences. This research has implications for designing supplement marketing efforts and public policy, which could help consumers to make informed choices when purchasing dietary supplements.

Originality/value
A growing awareness of the importance of maintaining a healthy lifestyle has motivated consumers of all ages to consider alternative remedies, most notably using dietary supplements. Past research offers little insight into understanding consumer reactions to dietary supplement form such as SI and MI supplements and their dosage levels. The studies reported here address this gap in research. Public policy and marketing implications are also discussed.
The S-D logic-informed “hamburger” model of service innovation and its implications for engagement and value
Authors: Hollebeek Linda D. , Andreassen Tor W. 
Published: February 2018

Purpose
While research on customer engagement and service innovation is rapidly emerging, limited insight exists into the interface of these topic areas. However, given the shared notion of (e.g. customer/firm) interactivity across these concepts, the purpose of this paper is to explore their theoretical interface that remains nebulous to date.

Design/methodology/approach
Building on a literature synthesis, the authors develop an S-D logic-informed “hamburger” model of service innovation that depicts the service innovation process, and its ensuing outcomes for particular actor groups, including the firm, its customers, etc. They conclude by proposing frontiers for future research that arise from the model.

Findings
The authors explore the theoretical foundations of customer engagement and service innovation, and integrate these in their S-D logic-informed “hamburger” model of service innovation. In the model, they acknowledge the key role of organizational resources in enabling service innovation, which will interact with specific service innovation actors (e.g. customers, employees) to create successful service innovations. The model next proposes service innovation development and implementation, from which focal service innovation actors will seek, and derive, particular types of value (e.g. profit for the actor of the firm), as shown at the top of the model. They conclude by offering a set of future research directions that arise from the model.

Research limitations/implications
The S-D logic-informed “hamburger” model of service innovation can be used to guide future research into service innovation, including studies investigating service innovation’s role in driving customer engagement and value.

Practical implications
The attained insight will be useful to managers seeking to enhance their service innovation-based returns (e.g. by suggesting ways in which service innovation can enhance customer engagement).

Originality/value
The authors propose a novel, S-D logic-informed “hamburger” model of service innovation and its key antecedents (e.g. firm-based resources) and consequences (e.g. customer engagement and value).
Simulating air transportation networks under capacity constraints
Authors: Karaman Abdullah S. 
Published: February 2018

Purpose
Congestion as a consequence of the rapidly growing air traffic is one of the outstanding problems of the air transportation industry. Traffic impediment rates, having an increasing acceleration while the airport capacities have been kept constant due to several reasons, cause problems such as arrival/departure delays, schedule interruptions, cancellations and customer dissatisfaction. In this paper, the author aims to study transitioning from a single-hub air transportation system to a multi-hub infrastructure via Monte Carlo simulation.

Design/methodology/approach
The current hub has reached its capacity limits for long so that the growth potential of the air transportation has been affected adversely. One of the possible remedies suggested by authorities, professionals and academics was to transform the air transportation infrastructure into a multi-hub setting. Current air traffic of the country was modeled by means of simulation. Airport capacities and performances are simulated and analyzed under different scenarios considering a potential alternative hub along with the central one. Possible delays in both hubs are studied in case of moderately increasing traffic congestion.

Findings
As a result, decreased delay levels in the central hub are observed, whereas no delays are experienced in the potential one in all the scenarios.

Originality/value
This study, proposing to organize the national and international air traffic of the country while harmonizing the delay rates and increasing the passenger satisfaction, is to contribute significantly to the aviation sector companies, airliners and airport operators by shedding light on the imminent capacity issues air transportation industry is going to face.
Operational performance measures for startups
Authors: Rompho Nopadol 
Published: February 2018

PurposeThe purpose of this study is to investigate the uses of performance measures in startup firms, including perceived importance and performance of those measures.
Design/methodology/approachThe survey method is used in this study. Data are collected from founders/chief executive officers/managers of 110 startups in Thailand. The correlation analysis and analysis of variance techniques are used as the analysis tool in this study.
FindingsThe results show that there is a positive relationship between the perceived importance and the performance of each metric. However, no significant differences are found in the importance and performance of each metric among the various stages of startups.
Research limitations/implicationsBecause there are so few startups compared to large corporations, the sample size of this study is relatively small, which is a limitation for some statistical tests.
Practical implicationsStartup should measure and monitor the correct metrics in a particular stage, instead of trying to perform well in all areas, which will lead them to lose focus, and possibly even fail. Results obtained from this study will aid startups in properly monitoring and managing their performance.
Originality/valueUnlike large corporations, the performance measures used by startups vary, and depend on a startup’s stage and type. Because of the fact that there are much fewer startups than large corporations, there are a limited number of studies in this area. This research is among the first studies that try to investigate the uses of performance measure for this new type of organizations.
Strategic analysis of CSF’s for not-for-profit organizations
Authors: Strang Kenneth David 
Published: February 2018

PurposeThe purpose of this study is to analyze how strategic planning is used as critical success factors (CSF’s) in not-for-profit (NFP) organizations. This was because many nonprofits had to innovate their operations owing to the global fiscal crises, the continuing international economic instability, natural disasters or the increasing man-made worldwide terrorism. Additionally, the objective is to identify what successful nonprofit organizations actually do to remain effective at the national association level of analysis.
Design/methodology/approachA constructivist research design ideology is applied (in contrast to the customary positivist philosophy to collect quantitative). The literature is critically reviewed to identify NFP CSF’s and terms such as capacity building. NFP institutions are theoretically sampled using US-based retrospective data to identify practitioner CSF activities. Applying a constructivist research design ideology, the theoretical CSF’s from the literature review are compared to practitioner activities. Representatives of NFP organizations are invited to participate in a strategic planning exercise to identify the most important CSF’s from the literature and practice that would be needed in the future.
FindingsSeven of the nine United Nations NFP capacity building CSF’s are similar to NFP nine practitioner best practices. In comparison to the general literature, NFP practitioners applied leadership, strategic planning, innovation, documented procedures/training, human/technology resource management, financial management, accountability practices, ethical standards with professional communications policies, collaborative fundraising and marketing initiatives along with performance success evaluations.
Research limitations/implicationsThe sample was drawn theoretically from 44 nonprofit state-centered institutions in the USA. Although statistically the results pertain strictly to US-based nonprofits, the principles should generalize to other countries as revealed by the similarity with United Nations innovation and strategic planning recommendations.
Originality/valueThe authors applied a strategic planning exercise with the 44 participants at their recommendations to prioritize the CSF’s. The result was an innovative SWOT-TOWS diagram that summarized how the nine CSF’s were prioritized and grouped into the three categories of market performance, ethical responsibility and human resources.
A double-DEA framework to support decision-making in the choice of advanced manufacturing technologies
Authors: lo Storto Corrado 
Published: February 2018

Purpose
The purpose of this paper is to propose a methodological framework that combines several data envelopment analysis (DEA) models to deal with the problem of evaluating and ranking advanced manufacturing technologies (AMTs) without introducing any subjectivity in the analysis.

Design/methodology/approach
The methodology follows a two-phase procedure. First, the relative efficiency of every technology is calculated by implementing different DEA cross-efficiency models generating the same number of high-order indicators as efficiency vectors. Second, high-order indicators are used as outputs in a SBM-DEA super-efficiency model to obtain a comprehensive DEA-like composite indicator.

Findings
The framework is implemented to evaluate a sample of flexible manufacturing systems. Comparing it to other methods, results show that the methodology provides reliable information for AMTs selection and effective support to management decision-making.

Originality/value
This paper contributes to the body of knowledge about the utilization of DEA to select AMTs. The framework has several advantages: a discriminating power higher than the basic DEA models; no subjective judgment relative to weights necessary to aggregate single indicators and choice of aggregation function; no need to perform any transformation normalizing original data; independence from the unit of measurement of the DEA-like composite indicator; and great flexibility and adaptability allowing the introduction of further variables in the analysis.
How to develop dynamic capabilities in multiunits
Authors: Lee Po-Yen 
Published: February 2018

PurposeThe purpose of this paper is to provide a more robust understanding of how to develop dynamic capabilities (DCs) in multiunits by examining the roles of international experience and career capital.Design/methodology/approachThis study uses a survey of a sample of 413 managers in multiunits and applies structural equation modeling to determine the relationships among variables.FindingsThe analyses identify international experience as an important antecedent for the career capital of managers in multiunits; further, they show the impact of knowing-how and knowing-why among the aspects of career capital in developing DCs in multiunits.Practical implicationsThis study offers a practical trajectory for developing DCs in multiunits by leveraging the advantages of the international experience of managers and career capital (knowing-how and knowing-why).Originality/valuePrevious DC studies ignored the development of DCs in multiunits and ignored the role of the manager in multiunits. This paper contributes to the theoretical view of this subject in two important ways: first, it identifies a new pivotal role for career capital (knowing-how and knowing-why) in enabling DC development; second, it shows that the international experience of managers is an important antecedent of career capital advantage and of developing DCs in multiunit routines.
Animation intensity of sponsorship signage
Authors: Otto Felix , Rumpf Christopher 
Published: February 2018

Purpose
Visual animation of sponsorship signage has become a frequently used technique at televised sports with the aim to increase viewer attention. The purpose of this paper is to investigate the impact of animation intensity of sponsorship signage on sport viewers’ attention and to examine viewers’ visual confusion as a reaction to increasing animation intensity.

Design/methodology/approach
Based on a lab experiment, eye-tracking methodology was applied to analyze the participants’ visual attention to animated sponsorship signage. The stimulus films showed a highlight video clip of a tennis match and included five different intensity levels of animated signage. The hypothesized causal relationships were tested by using linear regression analysis and structural equation modeling.

Findings
The results demonstrate that animation intensity of sponsorship signage positively influences sport viewers’ attention. The findings also reveal that animation intensity has no significant effect on sport viewers’ visual confusion.

Practical implications
The findings suggest the use of higher animation intensity levels for effective sponsorship communication in sports broadcasts. Furthermore, there is still more potential to improve sponsorship communication at televised tennis events as viewer confusion was not affected by animation intensity.

Originality/value
This research contributes to the body of knowledge by taking into account different intensity levels of animated sponsorship signage in a tennis event context. It is the first study that demonstrates the impact of animation intensity to improve sponsorship communication at televised sporting events.
Money laundering through gambling devices
Authors: Buchanan June 
Published: February 2018

PurposeThe aim of this paper is to examine how money laundering occurs through electronic gaming devices, the regulatory requirements for operators of electronic gaming machines, the issues of on-line versus land-based gambling and a discussion about ethics and social responsibility.Design/methodology/approachThis is primarily a conceptual paper which includes an identification of several theories relevant to money laundering. Primary data were obtained from one respondent through a face-to-face meeting and another through a telephone conversation.FindingsA strong, globally co-ordinated effort is required to fight against the increasingly “dark side” of money laundering. The tenets of corporate social responsibility (CSR), including a strong focus on ethics, is vitally important in the gambling industry in helping to wipe out money laundering, which is used to make “dirty” money “clean” and in some instances, used to fund terrorism.Research limitations/implicationsFurther studies could be conducted incorporating a sample of primary data within, and between, jurisdictions. Further work is recommended for developing a form of global collective targeted practical deterrents, supported by technology including artificial intelligence as identified to some degree in this paper. Whilst this paper has included a discussion on CSR, moral management and ethics as a means of arbitrating money laundering, future research could put this idea to the test.Practical implicationsEfforts (including technological) to combat money laundering at the venue level continue to be developed. Further, regulations could include mandatory training in CSR and ethics for all employees in organisations identified by regulators as being particularly susceptible to money laundering.Social implicationsTerrorist actions have gained increasing attention as various countries have had to endure seemingly escalating atrocities in their jurisdictions. Government has an important role to take the necessary steps to strike out terrorism to protect its citizens.Originality/valueNo peer-reviewed academic articles could be identified using a Google Scholar search on money laundering and/or marketing and or CSR. A limited number of articles were identified using the search terms “money laundering and gambling”.