bluuebunny/crossref_metadata_2025_split huggingface dataset:
Electronic marketing orientation in the Small and Medium-sized Enterprises context
Authors: Shaltoni Abdel Monim , West Douglas , Alnawas Ibrahim , Shatnawi Tamather 
Published: March 2018

Purpose
There is an increasing interest in the role of business orientations in relation to why organizations vary in e-marketing adoption. Nevertheless, there is still scant evidence on electronic marketing orientation (EMO) within the Small and Medium-sized Enterprise (SMEs) context. This paper aims to shed light on the key factors that affect the degree of e-marketing adoption among SMEs from an organizational orientation perspective.

Design/methodology/approach
The study uses a cross-sectional survey of just over 135 European SMEs. The constructs are measured using multi-item indicators to capture the underlying theoretical domains.

Findings
The results show that EMO in SMEs is a high order construct that consists of three main components, principally: management beliefs, initiation and implementation activities. The degree of EMO is primarily affected by perceived relative advantage and customer pressure.

Research limitations/implications
The study focuses on for-profit SMEs in developed economies. Future researchers may replicate this study using qualitative methods in different contexts (i.e. developing countries) across several technologies and platforms (i.e. websites, internet of things, mobile applications and social media networks).

Originality/value
This study further extends the literature on EMO and provides answers to the questions related to the variation in SMEs’ e-marketing adoption. Practitioners can apply the EMO construct to evaluate their orientation towards e-marketing, and most importantly, to take the required remedial action to improve their performance in digital commerce.
A contingency view to novelty
Authors: Rashidirad Mona , Salimian Hamid , Soltani Ebrahim 
Published: March 2018

PurposeThe aim of this study is to examine the impact of the fit between product-service strategy and sensing capability on novelty, and the potential moderating impact of contextual factors (i.e. technological and market turbulence) on novelty.Design/methodology/approachIn line with the aim of the study, a quantitative approach is adopted and a multi-item scale survey is designed to collect primary data. Using a mixed mode survey, a total number of 491 questionnaires are collected from a sample of UK-based telecommunications firms. Multiple regression is used to test the hypotheses and predict the outcomes.FindingsThe results support the positive contribution of a contingency approach to the study of the impact of the fit between product-service strategy and sensing dynamic capability on novelty. The results also partially confirm the reinforcing impact of technological and market turbulence on novelty.Originality/valueThis study extends research on product-service strategy and sensing capability by adopting a contingency view, which intends to serve two purposes: to complement the existing reductionistic explanations and to explore how the relationship between product-service strategy and sensing capability could create novelty as well as the degree to which this relationship could be moderated in light of the external contextual factors.
Uber technologies Inc.: re-entering the South Korean Taxi hailing service after the eviction
Authors: Kittilaksanawong Wiboon , Afanyan Margaux 
Published: March 2018

Subject Area
Competing in Emerging Markets; Internationalization of Service Firms; Global Marketing.

Study level/applicability
Senior undergraduate or graduate students in business schools.

Case overview
Uber first entered the South Korean taxi hailing service in Seoul in September 2013. In March 2015, the company shut down its operations after being charged for operating an illegal service. However, in January 2016, Uber decided to re-launch Uber’s premium service, UberBLACK after working with the city government. Given the country’s unique characteristics, was the decision to re-enter the market justifiable? Would Uber’s new strategies including partnering with a local company be sufficient? How could Uber gain more market share against its local powerful competitors?

Expected learning
Outcomes This case allows students to understand the challenges of internationalizing services of a global company in an emerging market that has strong national cultures and domestic preferences. The students will learn how to analyze the country and industry external environment as well as internal resources and capabilities to formulate the appropriate market entry strategies and to effectively implement them. The students will also learn the critical role of host country government and how to manage its relationship, the first- and second-mover advantages/disadvantages and the sustainability of innovative business models.

Supplementary materials
Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Subject code
CSS 11: Strategy
Smokey Tours: the other side of Manila
Authors: Martin Roxas Fernando , Santiago Andrea 
Published: March 2018

Subject area
Managing non-profit organizations, social enterprises, strategic management for small entities and tourism.

Study level/applicability
Useful for graduate students enrolled in courses with development aspects. Undergraduate students learning about non-profit organizations can also benefit.

Case overview
This is a case of a small non-profit organization that is struggling to formalize its operating systems to generate sufficient surplus to plough funds back to the community that it envisioned to serve. The protagonist has to make a decision of whether to invest large sums in a health center for permanent visibility or to implement health services on a smaller scale given its current level of operations. Whether the protagonists’ operations are scaleable or not is also in question, as its main activity – slum tours – is not a widely accepted concept.

Expected learning outcomes
1. Students will understand the challenges of starting and growing non-profit organizations. 2. Students will recognize the need to make operations efficient and to establish control systems to manage enterprise resources. 3. Students will realize that decision-making requires the balancing of interests of multiple stakeholders. 4. Students will learn to analyze the options of financing social projects considering marketing, operations and financial data. 5. Students will gain better appreciation of the merits and demerits of slum tourism.

Supplementary materials
Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Subject code
CSS 11: Strategy.
Modelling people’s behaviour using discrete-event simulation: a review
Authors: Greasley Andrew , Owen Chris 
Published: March 2018

Purpose
The purpose of this paper is to provide a contribution to the area of behavioural operations management (OM) by identifying key challenges in the use of discrete-event simulation (DES) to model people’s behaviour in OM.

Design/methodology/approach
A systematic literature review method is undertaken in order to assess the nature and scale of all publications relevant to the topic of modelling people’s behaviour with DES in OM within the period 2005-2017.

Findings
The publications identified by the literature review reveal key challenges to be addressed when aiming to increase the use of DES to model people’s behaviour. The review also finds a variety of strategies in use to model people’s behaviour using DES in OM applications.

Research limitations/implications
A systematic literature review method is undertaken in order to include all publications relevant to the topic of modelling people’s behaviour with DES in the OM domain but some articles may not have been captured.

Originality/value
The literature review provides a resource in terms of identifying exemplars of the variety of methods used to model people’s behaviour using DES in OM. The study indicates key challenges for increasing the use of DES in this area and builds on current DES development methodologies by presenting a methodology for modelling people’s behaviour in OM.
Smart campus tools – adding value to the university campus by measuring space use real-time
Authors: Valks Bart , Arkesteijn Monique H. , Den Heijer Alexandra C. , Vande Putte Herman J.M. 
Published: March 2018

Purpose
The objective of corporate real estate management is to optimally attune corporate accommodation to organisational performance. At universities, the dynamic process to match supply and demand is often hindered by difficulties in the allocation and use of space. This is a challenge for the Dutch universities and perhaps also European universities, which own large and ageing real estate portfolio’s in need of (re)investment: how can universities invest their resources as effectively as possible and not in space that will be poorly used? The purpose of this paper is to explore the use of smart campus tools to improve space use on campus.

Design/methodology/approach
First, a survey at 13 Dutch universities is conducted, consisting of a questionnaire and semi-structured interviews with Dutch campus managers. Then, semi-structured interviews are held with a number of parties in other industries to explore the use of smart tools in other contexts.

Findings
The universities’ demand for smart tools is mainly directed at the automatic and continuous collection of real-time space use data for education spaces and giving students insight into the availability of study places on campus. The tools at the Dutch universities focus largely on effectiveness: helping their users in their search to find a space that supports their activities. In other industry sectors, the results suggest that the use of smart tools is more directed towards efficiency: maximizing the use of existing space or optimising the operations of the organisation.

Originality/value
Although the use of smart tools in practice has gained significant momentum in the past few years, research on the subject is still sparse. By providing a framework for smart tools, as well as exploring the work done in theory and in practice, the authors hope to increase discussion and research on the subject from the perspective of corporate real estate.
Campus development as catalyst for innovation
Authors: Curvelo Magdaniel Flavia Curvelo , De Jonge Hans , Den Heijer Alexandra 
Published: March 2018

PurposeThis paper aims to model the relationship between innovation and real estate, providing campus managers with a tool that illustrates how campus development stimulates innovation and that guides them to add value to their organisations.Design/methodology/approachThe authors review previous research and build theory from the study of two cases. They shape a hypothesis by linking various theoretical concepts and by verifying it with empirical data to finally model how campus development stimulates innovation.FindingsFindings suggest that campus development facilitates five conditions required to stimulate innovation through decisions and interventions over long-term periods. These findings acknowledge that location is key to explain campus development as a catalyst for innovation. In addition, this paper identifies potential issues in decision-making processes that can inhibit the facilitating role of real estate in innovation.Practical implicationsA framework clarifying the path to stimulate innovation through real estate will allow campus managers to steer their real estate strategies in line with this specific organisational goal and to better communicate how their decisions add value to their organisations.Social implicationsFindings advocate a more effective and efficient resource allocation for campus development in and around cities.Originality/valueUntil now, studies on stimulating innovation through real estate have focussed on workplace level. A core theoretical contribution of this paper is enlarging the application scope of CREM theories to the urban level involving multiple organisations.
Entrepreneurial ecosystem: do you trust or distrust?
Authors: Muldoon Jeffrey , Bauman Antonina , Lucy Carol 
Published: March 2018

PurposeThe purpose of the paper is to examine the role of trust and distrust in social networks within the entrepreneurial ecosystem and to develop a conceptual scheme of the impact of trust and distrust on productive and unproductive entrepreneurship.Design/methodology/approachThis study develops a conceptual scheme, founded on the social capital and resource-based view of a firm, by exploring the impact of trust and distrust on entrepreneurial behavior in a social network.FindingsAs the paper indicates, trust within an entrepreneurial ecosystem has a positive impact on productive entrepreneurship, while distrust within the ecosystem is expected to be unproductive and destructive (or potentially illegal) to an economy.Research limitations/implicationsThe research implication of this paper is that it connects levels of trust and distrust within the ecosystem to the type of the behavior exhibited by entrepreneurs leading either to productive or unproductive entrepreneurial endeavors. As this study is based on the theoretical review resulting in a conceptual scheme, it requires further investigation of proposed interactions.Practical implicationsThis paper offers strategic alternatives for entrepreneurs seeking to enhance future endeavors by strengthening trust within social networks for the mutual benefits of the ecosystem and businesses within it.Social implicationsThis study highlights the importance of two social constructs of trust and distrust in maintaining existing and developing future ecosystems. It also reviews potential outcomes of entrepreneurial behavior and their impact on economies.Originality/valueThis research examines both trust and distrust (two separate social constructs) as significant predictors of future outcomes in the entrepreneurial ecosystem that go beyond productive entrepreneurship.
A relational perspective on entrepreneurial ecosystems
Authors: Pittz Thomas G. , Hertz Giles 
Published: March 2018

PurposeThe purpose of this paper is to explore the role of the entrepreneurship center (EC) in the larger entrepreneurial ecosystem. Entrepreneurial ecosystems thrive because of complex interdependencies and dynamic relationships between and among its participants. While the university has often been highlighted as a key player in the entrepreneurial ecosystem, the role of the EC within the university, despite its strategically influential position in stimulating entrepreneurship, has not received sufficient attention in scholarship.Design/methodology/approachThe authors attempt to address this gap in scholarship using an expert Delphi panel approach to explore the vital role that the EC plays in ensuring the vibrancy of the regional entrepreneurial ecosystem. In doing so, the authors tackle the question of sustainability of the EC by outlining a structural framework and key job characteristics of the EC director so that it may thrive beyond the tenure of a transformational leader.FindingsIn analyzing the responses of Delphi panelists and reviewing the theoretical foundations, the authors have identified three areas for discussion: the question of whether the EC director ought to be an academic job, the key skills of an effective EC director and how to sustain the EC after the departure of a transformative leader. Considering the vital role that the EC plays in the university and regional entrepreneurial ecosystems, these questions have importance for the future of the practice of entrepreneurship.Originality/valueThe role of the EC in the larger regional entrepreneurial ecosystem and the impact of the EC director are subjects that have been largely unaddressed by current scholarship. This is despite the growing number of ECs, the growth of entrepreneurship as a discipline, the desire to foster entrepreneurial universities and the struggle to find suitable EC leadership talent. The EC is critical for bringing together various actors within the regional entrepreneurship ecosystem, creating and maintaining an entrepreneurial culture and fostering co-curricular learning to develop human capital, key benefits that the university provides on top of its research activity.
Effective marketing outcomes of hotel Facebook pages
Authors: Kang Juhee 
Published: March 2018

Purpose
The purpose of this paper is to investigate the role of overall satisfaction in the relationship between active participation and consumer behaviors that benefit hotels. It also addresses the importance of active members in estimating the effectiveness of online brand communities in social media marketing.

Design/methodology/approach
This study used a convenient sampling method to collect data from individuals who were or currently are members of hotel Facebook pages. The empirical data were analyzed using structural equation modeling.

Findings
The findings indicate that active members are likely to be satisfied with community participation and developed positive behaviors that benefit hotel Facebook pages, specifically willingness to promote the community to others and modify purchasing and information-searching behaviors.

Practical implications
This study provides practical implications for Facebook marketers of hotels. It emphasizes the value of Facebook pages as an effective marketing tool for hotels. Marketers are advised to identify members’ needs, create special offerings that accommodate those needs, and effectively communicate and share information with members in order to increase the level of satisfaction of members of online communities.

Originality/value
The importance of active participation and satisfaction for creating positive behaviors other than loyalty among members of hotel Facebook pages has been under-addressed. This study extends the existing research model of community participation in consumer-brand relationships by using satisfaction, community promotion, and behavioral changes to highlight the benefits of hotel Facebook pages.
Leadership and safety: the role of goal commitment
Authors: DeArmond Sarah , Bass Benjamin I. , Cigularov Konstantin P. , Chen Peter , Moore J. Taylor 
Published: March 2018

PurposeThe purpose of this paper is to investigate safety goal commitment as a potential mediator of the relationship between safety-specific transformational leadership and safety performance.Design/methodology/approachA field study was conducted in a sample of municipal utilities workers. All workers were asked to take a survey during work time.FindingsThe results suggest that safety-specific transformational leadership is positively related to safety performance and safety goal commitment, safety goal commitment is positively related to safety performance, and goal commitment is a significant mediator of the relationship between transformational leadership and safety performance.Practical implicationsGoal-setting theory and subsequent research has suggested a variety of strategies that can be employed to enhance the goal commitment of employees, and this study suggests that some of these strategies could be explored in the occupational safety realm. Future research could explore what transformational behaviors might be taught which would aid in setting safety goals with employees and motivating them to commit to those goals.Originality/valueThese findings add to existing research which supports connections between transformational leadership and job behaviors. Furthermore, they add to the limited research which has explored possible explanatory mechanisms and underscores the importance of safety goal commitment as the focus of future research and/or organizational interventions.
Lead engagement partner workload, partner-client tenure and audit reporting lag
Authors: Wan Hussin Wan Nordin , Bamahros Hasan Mohamad , Shukeri Siti Norwahida 
Published: March 2018

PurposeMotivated by a recent call from DeFond and Zhang (2014) for auditing scholars to use “a richer set of audit firm, auditor office, and individual auditor characteristics to capture competency”, this study aims to extend the related line of research by examining the association between lead engagement partner workload, defined as the number of public listed clients the partner is in charge of, and audit lag. The moderating effects of partner tenure on the partner workload–audit lag relationship have also been examined.Design/methodology/approachThe association between auditor workload and financial reporting timeliness on 651 non-financial firms listed on Bursa Malaysia is tested in this study. Data to compute the partner workload are based on 222 lead engagement partners who signed off the audit reports for all 892 public listed firms in 2013.FindingsThe busy auditors are observed to prolong audit lags, and the effect is more acute for non-Big 4 clients, busy season clients and a short partner tenure. The engagement partners with heavy workload can also mitigate the adverse effects of reduced audit report timeliness when they have a longer partner–client tenure.Research limitations/implicationsThis study may understate the level of engagement partner workload when partners have private firms in their client portfolios. Notwithstanding that, this study reiterates the growing importance of examining accounting and auditing outcomes at the individual partner level.Practical implicationsThe findings that over-burdened engagement partner takes a longer time to complete the audit add to the current debate, where audit regulators and various stakeholders are actively promoting discussions on potential indicators of audit efficiency and quality.Originality/valueThis study provides new evidence on the association between partner workload and audit reporting lag, which has hitherto been unexplored. This study also extends the research carried out by Gul et al. (2017) and Sharma et al. (2017) by providing additional evidence on the relationship between partner tenure and audit delay.
Exploring the determinants of fundraisers’ voluntary information disclosure on crowdfunding platforms
Authors: Wang Tao , Liu Xiaowei , Kang Minghui , Zheng Haichao 
Published: March 2018

PurposeThe purpose of this paper is to examine factors affecting fundraisers’ voluntary information disclosure on crowdfunding platforms based on risk-perception theory (RPT).Design/methodology/approachStructural equation modeling was employed to test the hypothesized relationships using data collected from China.FindingsThe authors found that plagiarism risk and financing risk are two important variables that influence fundraisers’ voluntary information disclosure. Specifically, plagiarism risk has a negative effect on fundraisers’ voluntary information disclosure, while financing risk has a positive effect on fundraisers’ voluntary information disclosure. Plagiarism risk is affected by information concerns, perceived control, project innovativeness, and quality of alternatives, while financing risk is affected by protection policy and information norms.Originality/valueThis study enriches crowdfunding research by identifying factors influencing fundraisers’ voluntary information disclosure and contributes to RPT by applying it in a new crowdfunding context.