THEORETICAL APPROACHES TO THE FORMATION OF BUSINESS PROCESSES IN THE SPHERE OF INFORMATION TECHNOLOGY IN THE CONTEXT OF DIGITALISATION
Authors: SYNYTSIA Serhii , PUZYROVA Polina 
Published: December 2024

THE PURPOSE OF THE ARTICLE is to study theoretical approaches to the formation of business processes in the field of information technology in the context of digitalization.
RESEARCH METHODS. The following methods were used in the article: SWOT-analysis; PESTLE-analysis; benchmarking; market and competitor research; data analysis and BI (Business Intelligence); project management; analysis and synthesis, graphical and tabular methods.
PRESENTING MAIN MATERIAL. Modern development of society, digitalization of the economy, globalization and digitalization of economic processes determine fundamentally new approaches to the formation of business processes in the field of information technology in the context of digitalization. The formation of business processes in the IT sector is determined by the rapid pace of digitalization and its impact on all aspects of modern enterprises. Digitalization is a key factor in achieving competitive advantages in the global market, as it allows optimizing business processes, automating business operations, improving communication and data-driven decision-making. The role of business processes in the context of digitalization is to increase the efficiency and speed of enterprises, which allows them to respond quickly to new challenges, minimize costs and improve the quality of products and services. In the context of IT enterprises, digitalization not only accelerates processes but also radically changes the very nature of business, forcing enterprises to adapt their models, strategies, and business processes. The study of theoretical approaches to the formation of business processes in the context of digital transformation has shown that the main approaches are: classical approaches (process-oriented, Input-Output model, Project-Based Approach); modern approaches (Agile methodologies, Lean Management, DevOps). The following features of IT business processes were identified: dynamism and flexibility; innovation; project-oriented structure. The following tools are used to model and optimize business processes in the IT sector in the context of digitalization: BPMN; ERP systems; project management tools. It is proved that business processes in the IT sector cannot function without a synergistic combination of the main components of digitalization: automation, integration, analytics, flexibility and adaptability, artificial intelligence, cloud technologies.
CONCLUSIONS. It is established that the digitalization of IT enterprises provides new opportunities for optimizing business processes and achieving competitive advantages. It is proved that the introduction of digital technologies contributes to the automation, integration, efficiency and flexibility of business processes. It is determined that IT enterprises should actively use innovative approaches to adapt to the latest market conditions, taking into account theoretical variations and functional aspects of digitalization. It is proved that the formation of business processes in the IT sector requires taking into account theoretical and practical aspects, where classical approaches (process-oriented, project approach) remain basic, and modern approaches (Agile, Lean and DevOps) open up new opportunities for optimizing processes and increasing their efficiency. It has been established that technological innovations, in particular artificial intelligence and cloud solutions, play a synergistic role in transforming business processes in the IT sector, helping enterprises to remain competitive in the face of rapid change and globalization.
KEYWORDS: business processes; information technologies; digitalization; theoretical approaches; IT enterprises; competitive advantages; digital technologies; automation; integration; adaptation; classical approaches; modern approaches; artificial intelligence; transformation.