bluuebunny/crossref_metadata_2025_split huggingface dataset:
Left Behind Expectations - How to Prevent CRM Implementations from Failing
Authors: Becker Jan U. , Greve Goetz , Albers Sönke 
Published: May 2018

Abstract
This article discusses performance drivers of CRM projects and is particularly relevant for managers seeking to optimize their companies CRM efforts. Despite the billions of dollars that have been spent on the implementation of customer relationship management (CRM) systems, many of the adopting companies are unhappy with the results. This can be due to two reasons: first, either the CRM projects are poorly implemented and thus do not perform accordingly, or, second, companies expect too much from CRM systems. This research examines how technological and organizational implementations as well as internal support affect the objectives of CRM with regard to initiating, maintaining, and retaining customer relationships. The results indicate that internal support is an important factor for the performance of CRM implementation. Further, it helps to have a clear focus for a CRM system to specifically address diverse functions such as the acquisition, maintenance, and retention of customers and to tailor implementation effort to the needs of the major functions
Does Customer Satisfaction lead to an increased firm value?
Authors: Lerzan Aksoy , Cooil Bruce , Groening Christopher , Keiningham Timothy L. , Yalcin Atakan 
Published: May 2018

Abstract
Does customer satisfaction really lead to increased firm value? Traditionally, most financial valuation models do not include customer-related metrics such as customer satisfaction in the process. Studies in marketing, on the other hand, have consistently found that customer satisfaction improves the ability to predict future cash flows, long-term financial measures, stock performance, and shareholder value. This research examines the impact that customer satisfaction has on firm value by employing valuation models borrowed directly from the practice of finance. The data used in the analysis is compiled by merging publicly available customer satisfaction data from the ACSI (American Customer Satisfaction Index) with financial data from COMPUSTAT, and Center for Research in Securities Prices between 1996 and 2006. The results indicate that a portfolio of stocks consisting of firms with high levels and positive changes in customer satisfaction will outperform lower satisfaction portfolios along with Standard & Poor’s 500… Customer satisfaction does matter!
Preparing for the Adoption of the New Arrival
Authors: Castaño Raquel , Sujan Mita , Kacker Manish , Sujan Harish 
Published: May 2018

Abstract
The emotional state of many expecting parents shifts from unbridled joy to anxiety as the reality of learning to care for a newborn and forsaking their current lifestyle sinks in. Similarly, consumers have different concerns when they first hear about a new product compared to the time when they consider buying it. If the buying decision is in the distant future, consumers are primarily concerned with the benefits derived from using the product, such as how the product performs and symbolic benefits of owning the new product. As the buying decision draws closer, consumers shift attention to cost-related issues, such as how long will it take to learn how to use the product or how much will it cost to maintain and use it. Executing a two-phased communication strategy by management that is synchronized with this shift in mental processes by first emphasizing new product benefits and features and later focusing on the practical aspects of using the innovation can have a beneficial impact on both organizational performance and consumer welfare
When 2 + 2 Is Not the Same as 1 + 3: Understanding Customer Reactions to Partitioned Prices
Authors: Hamilton Rebecca W. , Srivastava Joydeep 
Published: May 2018

Abstract
Firms often use a pricing strategy in which they partition the total price of a product and/or service into two or more mandatory components, such as parts and shipping. In this research, we examine how dividing the same total price differently across the components affects customers’ reactions. In a series of studies, we show that customers systematically prefer partitions of the same total price in which the price of low benefit components (e.g., shipping) is lower and the price of high benefit components (e.g., parts) is higher. Thus, for effective pricing, markups on components that consumers believe provide a high degree of benefit should be higher than markups on components that consumers believe provide less benefit
Implementing profitability through a customer lifetime value management framework
Authors: Kumar V. , Venkatesan R. , Rajan B. 
Published: May 2018

Abstract
Global CRM software spending was $7.8 billion in 2007 and is projected to reach $8.9 billion in 2008. Further, CRM software sales will touch $13.3 billion by 2012. These software and processes have made it possible for companies to gather and analyze large amounts of data on their existing and prospective customers. This article shows how customer-level data can lead to increased customer profitability through (a) selection of the right customers by using the Customer Lifetime Value (CLV) metric, (b) the nurturing of those right customers and, © re-allocation of resources to the profitable customers. Due to this approach profitable management of individual customers is the basis for growth in firm profitability. A case study will show how IBM used CLV as an indicator of customer profitability and allocated marketing resources based on CLV
How Companies Can Measure the Success of their Relationship Marketing Investments
Authors: Palmatier Robert W. , Gopalakrishna Srinath , Houston Mark 
Published: May 2018

Abstract
Firms invest heavily in different types of business-to-business relationship marketing in the belief that it bolsters their bottom line. How effective is this investment, and how can companies measure its success? This study analyzes the various aspects of business-to-business relationship marketing. Data from a matched set of 313 business customers covered by 143 salespeople employed by 34 selling firms indicates that investments in social relationship marketing pay off handsomely, financial relationship marketing does not, and structural relationship marketing is economically viable for customers serviced frequently.
How Data Envelopment Analysis Reveals Brand Advertising Efficiency
Authors: Büschken Joachim 
Published: May 2018

Abstract
The efficiency of advertising is an age-old question in marketing. Do marketers spend too much on advertising, or too little? Is it really true, as John Wanamaker put it more than eighty years ago, that half of advertising spending is wasted, but we don’t know which half? How do we know without actually measuring the efficiency of advertising? Data envelopment analysis offers a new chance to answer these questions.
On the effect of cross sectional shape on incipient motion and deposition of sediments in fixed bed channels
Authors: Safari Mir-Jafar-Sadegh , Mohammadi Mirali , Gilanizadehdizaj Golezar 
Published: May 2018

Abstract
The condition of incipient motion and deposition are of the essential issues for the study of sediment transport. This phenomenon is of great importance to hydraulic engineers for designing sewers, drainage, as well as other rigid boundary channels. This is a study carried out with the objectives of describing the effect of cross-sectional shape on incipient motion and deposition of particles in rigid boundary channels. In this research work, the experimental data given by Loveless (1992) and Mohammadi (2005) are used. On the basis of the critical velocity approach, a new incipient motion equation for a V-shaped bottom channel and incipient deposition of sediment particles equations for rigid boundary channels having circular, rectangular, and U-shaped cross sections are obtained. New equations were compared to the other incipient motion equations. The result shows that the cross-sectional shape is an important factor for defining the minimum velocity for no-deposit particles. This study also distinguishes incipient motion of particles from incipient deposition for particles. The results may be useful for designing fixed bed channels with a limited deposition condition.
Analysis of the time series of waste water quality at the inflow of the wastewater treatment plant and transfer functions
Authors: Nesmerak Ivan , Blazkova Sarka D. 
Published: May 2018

Abstract
Time series of the daily total precipitation, daily wastewater discharges and daily concentrations and pollution loads of BOD5, COD, SS, N-NH4, Ntot and Ptot were analyzed at the inflow to the wastewater treatment plant (WWTP) for a larger city in 2004-2009 (WWTP is loaded by pollution from 435,000 equivalent inhabitants). The time series of the outflow from a WWTP was also available for 2007. The time series of daily total precipitation, daily wastewater discharges, concentrations and pollution loads at the inflow and outflow from the WWTP were standardized year by year to exclude a long-term trend, and periodic components with a period of 7 days and 365 days (and potentially also 186.5 days) were excluded from the standardized series. However, these two operations eliminated only a small part of the variance; there was a substantial reduction in the variance only for ammonium nitrogen and total nitrogen at the inflow and outflow from a WWTP. The relationship between the inflow into a WWTP and the outflow from a WWTP for the concentrations and pollution loads was described by simple transfer functions (SISO models) and more complicated transfer functions (MISO models). A simple transfer function (SISO model) was employed to describe the relationship between the daily total precipitation and the wastewater discharge.
A Probabilistic Model of an Air Combat Mission / Probabilistyczny Model Bojowej Misji Lotniczej
Authors: Cwojdziński Leszek , Lewitowicz Jerzy , Żyluk Andrzej 
Published: May 2018

Abstract
Combat missions of both a single multi-role aircraft and a group of aircraft. Scenarios of air operations. Probabilistic models of air-to-air and air-to-surface operations (AAO and ASO, respectively). Probability that air combat missions of the AA and AS types prove successful.
Interval Analysis of Navigational Problems / Analiza Przedziałowa Zadań Nawigacyjnych
Authors: Banachowicz Andrzej , Wolski Adam 
Published: May 2018

Abstract
Algorithms of solutions to navigational problems usually comprise elements for numerical calculations. Apart from random errors, numerical errors of varying nature can be found in them. These errors are due to the level of precision of input data, the approximability of computing methods and errors generated by the computing very process itself in a computer. The latter category includes numerical precision (floating point of a numerical notation) and rounding off of numbers. These errors are analyzed as absolute and relative errors, rounding off errors and are regarded as random errors with a triangular distribution. Over the last decade or more the interval analysis of rounding off errors has been dynamically developing. Despite increased computing effort (costs), in some cases such analysis is necessary, particularly when we want to get a result of specific precision. It can be extended as an analysis of random errors with uniform distribution.
Determination of Parameters of a Technical and Control States of the Bus Engine by Using its Discretized Operation Information / Wyznaczenie Parametrów Stanu Technicznego I Stanu Regulacji Silnika Autobusu Z Wykorzystaniem Jego Zdyskretyzowanej Informacji Eksploatacyjnej
Authors: Rafał Grądzki , Paweł Lindstedt 
Published: May 2018

Abstract
The paper presents fundamentals of an innovative diagnostic method using operation information (imported in the form of dimensionless number of points). This process consists in the fact that for any change in the signal (depending on the signal value and the time when the change occurs) appropriate number of points determined by the by experts is assigned. The existing methods of assesing the operability include summing of all the points and then determining the current state and maintance level [10]. The proposed method uses these signals expressed in the form of points to determine the coupled interaction equations [3] defining parameters of the control and technical states, which are the basis for the assessment of the plant’s operability. In addition, the changes in control and technical states can be used to identifiy the parametric and momentary failures, and thus for the continuous monitoring of plants operability [7].
Opportunities of Evaluation Diagnostic Test Results of Roller Bearings from Signals Correlation of Bearing and its Environment / Możliwości Oceny Wyników Badań Diagnostycznych Łożysk Tocznych Z Korelacji Sygnałów Łożyska I Jego Otoczenia
Authors: Zboiński Marek , Lindstedt Paweł , Deliś Maciej 
Published: May 2018

Abstract
The article discusses the opportunities of evaluation results of ball bearings diagnostic tests including signals from bearing and its environment. Diagnostic signals are obtained tribological methods, signals from environment functional methods. Relations between the two signals are described autocorrelation functions and cross. It has been shown that for a small number of measurements (3, 4) diagnostic thresholds μ+σ, μ+2σ, μ+3σ are reliable if covariance γxy2 will be close to 1, and the strengthening of amplitude |A|2 is close to 0.
Analysis of the Quality Assessment of the Jet Engines Rotational Speed Signal from Set Value and Noise / Analiza Oceny Jakości Przebiegu Prędkości Obrotowej Silnika Odrzutowego Od Wartości Zadanej I Sygnału Zakłócenia
Authors: Karol Golak , Paweł Lindstedt 
Published: May 2018

Abstract
Turbojet engine is a complex technical object. It fulfils an important role in the civil and military aviation. Its undesired operation can lead to tragic accidents. Hence the large role takes the proper preparation for work and adequate regulation. The correctness of the engine work is tested periodically during ground tests. During the ground tests the responses to set engine control lever (DSS) shift is examined, thus means that the engine is examined from the "set point". During ground testing is not possible to reflect the impact of changing conditions during engine operation in flight so the engine is not tested on the noise signal. It turns out that it is the properties of the noise signal often have a decisive effect on the engine operation correctness and by that on the safety of the flight. Hence there is a need to develop methods to assess the state of the engine control signal from noise on the basis of standard ground test from the set point (delivered by the DSS).
Safety Culture and its Influence on Safety / Kultura Bezpieczeństwa I Jej Wpływ Na Bezpieczeństwo
Authors: Berg Heinz-Peter , Kopisch Christopher 
Published: May 2018

Abstract
Safety culture is a well-known concept in different industries worldwide, in particular in the nuclear field. Safety culture is recognized as an important factor in achieving high levels of safety performance. Although there is a wealth of information relating to safety culture, there is still no universal definition or model. Thus, the appropriate definition for the respective area such as nuclear, aviation or maritime has to be determined. However, the essence of safety culture is the ability and willingness of the organization to understand safety, hazards and means of preventing them as well as to act safely. Safety can only be achieved through the use of reliable structures, components, systems, and procedures as well as plant personnel committed to a strong safety culture.
Numerical Recovery of Gas Flows at Pipeline Accidents / Numeryczne Odtworzenie Wartości Przepływów Gazu W Przypadku Awarii Rurociągów
Authors: Seleznev Vadim , Komissarov Aleksey , Skiteva Irina 
Published: May 2018

Abstract
The article describes numerical method of physical gas flow parameters recovery at accidents investigation, which are conditioned by guillotine rupture of a pipe in gas trunkline and distribution pipeline systems. The information about full-scale measurements of time dependences of gas flow parameters at defined points inside pipelines system and at its boundaries is the base for recovery implementation at numerical investigation of accidents. Numerical recovery is carried out by defining and solving a special identification problem
The Dependability Evaluation of Railbuses / Ocena Niezawodności Autobusów Szynowych
Authors: Dziaduch Izabela 
Published: May 2018

Abstract
In the paper, the results of dependability evaluation of railbuses are presented. These results are the basis for assessment of their durability. Selected indicators and characteristics are used to evaluate the dependability of railbuses. Information about the operation and maintenance has been obtained from the railway company, which performs the passenger transport with the use of railbuses. The research analysis contains 8 single mode railbuses of type X (manufactured by the same producer).
A TYPOLOGICAL RARUM IN SOGDIAN: OVERT COMPLEMENTIZERS IN INDICATIVE ROOT CLAUSES
Authors: Franco Ludovico 
Published: May 2018

Abstract
The purpose of this work is to illustrate an extremely rare linguistic feature, namely the overt present of a root complementizer in assertive/indicative (i.e. unmarked) matrix clauses, of the Sogdian language, an Eastern Middle Iranian Language once spoken in a region located in the valley of rivers Zaravshan and Kashkadarya (roughly corresponding to the territory of modern day Uzbekistan and Tajikistan). This linguistic fact is very interesting because it represents an overt evidence of the principle of endocentricity inferred in the Generative tradition since the early 80s. In comparative perspective, this uncommon feature of the Sogdian language may be associated to the mechanism of para-hypotaxis, previously studied in many different Romance languages (e.g. Old French, Old Italian, Old Catalan) and recently discovered in other genetically unrelated languages (e.g. Swahili, Zamucoan languages)
SOME BERBER ETYMOLOGIES X
Authors: Takács Gábor 
Published: May 2018

Abstract
My series “Some Berber Etymologies” is to gradually reveal the still unknown immense Afro-Asiatic heritage in the Berber lexical stock. The first part with some miscellaneous Berber etymologies was published back in 1996. Recently, I continued the series according to initial root consonants1 in course of my research for the volumes of the Etymological Dictionary of Egyptian (abbreviated as EDE, Leiden, since 1999, Brill)2 with a much more extensive lexicographical apparatus on the cognate Afro- Asiatic daughter languages. As for the present part, it greatly exploits the results of my ongoing work for the the fourth volume of EDE (analyzining the Eg. lexical stock with initial n-). The present part contains etymologies of Berber roots with initial *n- followed by sibilants. The numeration of the entries continues that of the preceding parts of this series. In order to spare room, I quote those well-attested and widespread lexical roots that appear common Berber, only through a few illustrative examples. The underlying regular consonant correspondences between Berber vs. Afro-Asiatic agree with those established by the Russian team of I.M. Diakonoff and summarized by A.Ju. MILITAREV: (1991, 242-243).
Business Micro-Location: Factors, Preferences and Indicators to Assess the Influence Factors
Authors: Ghita Cornel , Scarlat Cezar , Santos José Freitas , Correia de Barros Antonio 
Published: May 2018

Abstract
The paper presents a study on business micro-location behaviour as well as corresponding factors of influence, conducted in two metropolitan areas, Bucharest-Ilfov (Romania) and Greater Porto (Portugal). By business micro-location we refer to a specific site such as a building or facility, accommodating a business within a small, compact geographical area (e.g. metropolitan area). At this geographical scale, the macroeconomic layer factors were excluded, applicable when discern between regions or countries. The factors derived from location theory and previous empirical studies were surveyed, completing a cross-sectional analysis in order to find out the specific weights of the location factors and preferences, by region and by industry. Based on already established firms’ feedback on location, the specific weights were granted by each industry to the main location factors, types of areas, and types of accommodation facilities. The authors also suggested a model to integrate these results into a Geographical Information System (GIS).
Improvement of Service Offering Connected to Customer Satisfaction in the Power Electronics Field
Authors: Koskinen Jari , Sahebi Daniel , Nikookar Hassan , Zhan Wang 
Published: May 2018

Abstract
This research is a case study research related to customer satisfaction, focuses on more effective service improvement and changes in regards with meeting the customer needs. Through empirical approach and related enterprises investigation, based on employees’ perspective and end-user’ perspective, it designs a questionnaire system to collect data. In a case company, totally 31 interviews were made from 18 subsidiaries and 13 from end customers. Finally, we use statistical analysis to analysis the collection data and draw a conclusion. The outcomes of analysis show that communication and effective information flow, as well as effective service processes are the key while technical knowhow is the basic requirements. Throughout the body of the research, we can observe that there are significant differences between the internal and external customers perspective. These differences should be taken into consideration when the service improvement is the main objective. This research helps manufacturing firms to improve their value added services in addition to operating closer to their global customers.
Generating Sub-nanometer Displacement Using Reduction Mechanism Consisting of Torsional Leaf Spring Hinges
Authors: Fukuda Makoto , Hayashi Masato , Marita Sintaro 
Published: May 2018

Abstract
Recent demand on the measurement resolution of precise positioning comes up to tens of picometers. Some distinguished researches have been performed to measure the displacement in picometer order, however, few of them can verify the measurement performance as available tools in industry. This is not only because the picometer displacement is not yet required for industrial use, but also due to the lack of standard tools to verify such precise displacement. We proposed a displacement reduction mechanism for generating precise displacement using torsional leaf spring hinges (TLSHs) that consist of four leaf springs arranged radially. It has been demonstrated that a prototype of the reduction mechanism was able to provide one-nanometer displacement with 1/1000 reduction rate by a piezoelectric actuator. In order to clarify the potential of the reduction mechanism, a displacement reduction table that can be mounted on AFM stage was newly developed using TLSHs. This paper describes the design of the reduction mechanism and the sub-nanometer displacement performance of the table obtained from its dynamic and static characteristics measured by displacement sensors and from the AFM images