bluuebunny/crossref_metadata_2025_split huggingface dataset:
Consumer engagement on Twitter: perceptions of the brand matter
Authors: Read Wayne , Robertson Nichola , McQuilken Lisa , Ferdous Ahmed Shahriar 
Published: February 2019

Purpose
This paper aims to develop and empirically test a theoretical framework of consumer engagement with brands on Twitter.

Design/methodology/approach
Depth interviews were conducted to gain initial insights into consumer engagement on Twitter. Using a blend of the extant literature and interview findings, a theoretical framework, including antecedents, outcomes and moderators, was developed and empirically tested using cross-sectional survey data.

Findings
Brand customer service and brand intimacy positively influence consumer engagement on Twitter, and consumer engagement mediates the relationship between these antecedents and consumer co-promotion intentions. Consumer perceptions of a brand account’s popularity on Twitter and their likelihood of adding value to a brand are found to be moderators within the conceptual framework.

Research limitations/implications
Caution needs to be exercised in generalising these findings beyond the Twitter context, and the use of a cross-sectional survey means causality cannot be inferred.

Practical implications
Brands need to be perceived as providing excellent customer service and intimate brand knowledge on Twitter to drive consumer engagement and co-promotion. Brands are recommended to develop strategies to increase their Twitter following, including rewarding consumers for their contributions on the brand’s Twitter account to signal that they are valued.

Originality/value
The authors add to the emerging literature on consumer engagement on social media in two key ways, by developing and testing a theoretical framework of consumer engagement in the Twitter context and by identifying moderators in the consumer engagement process on Twitter.
Archetypes of marketing mix standardization-adaptation in MNC subsidiaries
Authors: Venaik Sunil , Midgley David F. 
Published: February 2019

Purpose This paper aims to identify the archetypes of marketing mix standardization-adaptation in MNC subsidiaries and to examine the relationships between MNC subsidiary strategy, environment and performance through the theoretical lenses of fit and equifinality. Design/methodology/approach The authors use a mail survey to collect data from MNC subsidiary business units located in multiple countries. They apply a novel archetypal analysis method to identify the diverse archetypes of marketing mix standardization-adaptation in MNC subsidiaries. Finally, through cross-tabulation and regression analysis, they examine the relationships between MNC strategy, environment and performance. Findings They identify four archetypes of MNC subsidiary standardization-adaptation including a new archetype that is not recognized in the literature. This analysis finds partial support for both fit and equifinality, suggesting complementarity between the two theories. Research limitations/implications The study could be extended with longitudinal data to examine the dynamics in MNC marketing mix strategy and performance in response to the changing business environment. Practical implications The findings suggest that MNC subsidiary managers could deploy a broader set of international marketing strategy configurations than those currently prescribed to enhance performance. Originality/value The authors use a novel configuration-based archetypal analysis method and extend the theoretical typology of international marketing strategies pursued by MNC subsidiaries. The partial support for both fit and equifinality expands the theoretical lens through which we can examine the relationships between MNC marketing strategy, environment and performance.
Making the world a better place by making better products
Authors: Paparoidamis Nicholas G. , Tran Huong Thi Thanh 
Published: February 2019

PurposeThis paper aims to examine whether consumers respond differently to different types of eco-innovations and to explore how and under what conditions eco-friendly consumer innovativeness (ECI) impacts consumers’ perception and adoption intentions.Design/methodology/approachTwo online experiments with real consumers in the USA were conducted to test the hypothesized relationships. Two eco-innovation products were examined: a connected vacuum cleaner (Study 1) and an innovative smartphone (Study 2).FindingsFirst, consumers tend to express more positive product beliefs, higher preferences and stronger adoption intentions toward resource use elimination innovations compared with the other types of eco-innovations across two product categories. Although consumers are not willing to pay more, they would adjust their payment equity by increasing consumption levels for resource use elimination innovations. Second, this research demonstrates ECI affects adoption intentions via formulating consumer perceptions of product eco-friendliness. Perceived trade-offs between eco-friendly benefits and product effectiveness strengthens the positive effect of ECI while weakening the impact of perceived product eco-friendliness on adoption intentions.Research limitations/implicationsFuture studies may validate and extend the results for marketing communication to different types of eco-friendly innovative consumers to determine which marketing messages best match the perceptions and preferences of certain eco-friendly innovative consumers.Practical implicationsThis study offers useful insights for strategic research-and-development investment and decision-making processes in selecting the best-suited approaches to developing eco-innovations and maximizing their success in the commercialization phase. Specifically, firms should place greater emphasis on resource use elimination innovation, which could evoke more positive consumer responses than resource use efficiency innovations and resource use substitution innovations. Moreover, it is important to improve the segmentation of the early adopters in the eco-innovation market with respect to specific types of eco-innovations so that marketers can distinctively address eco-friendly innovative consumers that best fit the potential user profile of their products.Originality/valueThe current research is novel as neither an empirically nor a theoretically founded framework has been suggested to examine how and why consumers respond differently to different types of eco-innovations. The findings shine new lights on eco-innovation research by providing useful insights into the underlying mechanisms and the conditions under which ECI affects consumers’ responses.
Markets, consumers and society in the age of heteromation
Authors: Dholakia Nikhilesh , Firat A. Fuat 
Published: February 2019

Purpose
The purpose of this paper is not to present a crystal ball, but to outline the conceptual strands – some already evident, others only dimly perceivable in emergent forms – that might drive the coming transformations and to weave the strands into a preliminary framework. The stance (and the political perspective) of the paper is informed by critical marketing studies (Tadajewski, 2010), the subfield of marketing that is vibrant in Europe but not yet well developed in other regions of the world.

Design/methodology/approach
This is a theoretical contribution, relying on discursive analysis.

Findings
Before an era of full and all-pervasive automation arrives, there will be a decades-long transitional stage of heteromation. In the heteromation, machines and humans will have to coexist adaptively. The spheres of production and consumption will be affected radically by the patterns of people-machine interactions, including coexistence, cooperation, adaptation, adjustments and conflicts. As the connective tissue between the spheres of production and consumption, marketing would also undergo major transformations in the age of heteromation.

Research limitations/implications
The paper lays out the grounding concepts useful for how heteromation and the subsequent era of full automation could impact organizations and markets. It provides the stepping-stone for further work on how marketing could, would or should transform in relation to the challenges of heteromation and automation.

Practical implications
The paper offers some guideposts for public policymakers, public intellectuals and thought leaders and social activists. It also points to action options for visionary corporate leaders and for researchers wishing to explore the heteromation–automation futures from critical-social perspectives.

Originality/value
Using the concept of heteromation, this paper presents hitherto unexplored and critical implications of potentially epochal transformations for marketing.
The contribution of emotional intelligence and spirituality in understanding creativity and entrepreneurial intention of higher education students
Authors: Rodrigues Ana Paula , Jorge Filipa Eira , Pires Carlos André , António Patrícia 
Published: February 2019

PurposeThe purpose of this paper is to analyse the role of spirituality and emotional intelligence in understanding creativity, attitudes towards entrepreneurship, perceived behavioural control (PBC) and entrepreneurial intention of students of a Portuguese higher education institution. A conceptual model is proposed representing direct and indirect relationships among these constructs.Design/methodology/approachA quantitative approach was adopted in the form of a survey questionnaire applied to a sample of 345 university students. To test the hypothesised relationships between the constructs, the authors used the path analysis technique.FindingsResults show that personal attitudes towards entrepreneurship and PBC have a positive effect on entrepreneurial intention, and mediate the effect of emotional intelligence on entrepreneurial intention. Emotional intelligence has a direct positive effect on creativity. The results reveal no or a tenuous influence of spirituality in the various concepts studied.Practical implicationsIt is expected that the model can serve as a support for facilitating and promoting entrepreneurship in higher education environments. It could be of valuable use to furthering our understanding of the role of individual/psychological characteristics, motivational and attitudinal factors in fostering entrepreneurial intention of university students.Originality/valueSome studies suggest that psychological factors play an essential role in developing alternative models to the entrepreneurial process. However, the studies that directly explore how individual differences in emotional intelligence, spirituality and creativity relate to entrepreneurial intention are relatively few.
Modeling of combustion and hydrodynamics for a coal-fired supercritical boiler with double-reheat cycle
Authors: Chen Tang , Wang Wei-zong 
Published: February 2019

Purpose
The design and retrofit of the heat exchangers in a boiler should take into account the processes occurring on the side of combustion and steam. For this reason, this study aims to couple a one-dimensional hydrodynamic model of steam with computational fluid dynamics (CFD) simulation of flue gas.

Design/methodology/approach
Radiant/semi-radiant platen heat exchangers are simplified as plane surfaces for CFD, while convective heat exchangers are introduced into the CFD simulation as energy/momentum absorption sources.

Findings
Numerical simulation is performed for a 1,000 MWe coal-fired ultra-supercritical boiler. The calculation results are validated by the thermodynamic design data. Tube outside surface temperature, as well as ash deposit temperature distributions, are obtained.

Originality/value
Complex tube arrangements can be completed with the aid of AutoCAD, and therefore, the simulation could offer detailed information of heat exchangers. In a word, a more reliable modeling of the whole steam generation process is achieved.
CEO servant leadership and firm innovativeness in hotels
Authors: Ruiz-Palomino Pablo , Hernández-Perlines Felipe , Jiménez-Estévez Pedro , Gutiérrez-Broncano Santiago 
Published: February 2019

PurposeDrawing on the theories of servant leadership and upper echelons, this paper aims to highlight the mechanisms through which CEO servant leadership enhances firm innovativeness in hotels. This study aims to test a multiple mediation model by considering the mediating role of encouragement of participation (EoPART) – a high-performance human resources (HR) practice – and employees’ voice (EVOICE) in sequence.Design/methodology/approachData were collected from HR managers of 34 hotels in the hospitality industry in Spain, which represents an important international tourist destination. Two methods of rigorous data analysis were used (partial least squares [PLS], structural equation modeling and fuzzy-set qualitative comparative analysis [fs/QCA]), which enabled robust findings to be produced with minimal sample size requirements.FindingsCEO servant leadership had a positive indirect effect on firm innovativeness in hotels, via the sequential application of EoPART and EVOICE.Research limitations/implicationsThe findings provide new HR-related insights regarding the encouragement of firm innovativeness in hotels: CEOs can boost innovativeness in their hotels through the development of EoPART systems, which in turn favor EVOICE.Originality/valueThis is one of the first studies to analyze whether CEO servant leadership has an impact on innovativeness in hotels. Moreover, this study is the first to show the internal mechanisms (EoPART, EVOICE) through which CEO servant leadership encourages hotel innovativeness.
Communication of commitment towards sustainable development of certified Portuguese organisations
Authors: Carvalho Filipe , Domingues Pedro , Sampaio Paulo 
Published: February 2019

Purpose
The purpose of this paper is twofold: first, it aims at the identification and assessment of the commitments towards sustainable development (SD) communicated to all interested parties (stakeholders) by top management; and second, mapping the profile of the organisations which prominently communicate those commitments.

Design/methodology/approach
The research methodology was supported on the content analysis of the organisations’ statements (disclosed on the institutional website) that sustain the strategy and policies (organisational culture). A total of 540 certified Portuguese organisations in Quality, Environment and Occupational Health and Safety (QEOHS) comprised the sample.

Findings
According to this research, it is possible to identify three main commitments towards SD addressing customers (consumers), human resources (employees) and continuous improvement. Furthermore, results suggest that commitments towards customers and human resources fit properly into the theoretical assumptions of the stakeholder theory and, in turn, the commitment towards continuous improvement fits accurately into the assumptions of the “normative isomorphism” of the institutional theory. Moreover, the results pointed out the characteristics of Portuguese organisations (QEOHS) that prominently communicate commitments towards SD: large business volume, located in Lisbon or Setubal, fall within the public business sector, are members of the BCSD Portugal and publish annual reports on the institutional website.

Research limitations/implications
Solely organisations operating in Portugal and simultaneously encompassing three certified management subsystems (against the clauses of ISO 9001, ISO 14001 and OHSAS 18001 standards) were considered throughout this study. So it is not possible to ascertain at which extent the conclusions are valid. However, although the statistical generalisation of the results may be precluded, there is not any peculiar reason preventing the analytical generalisation, namely, in organisations operating in countries with similar macro-characteristics of Portugal.

Originality/value
To the best of authors’ knowledge this is the first time that such a comprehensive, detailed and thorough analysis of the communicated commitments towards SD is carried out regardless the activity sector. The conclusions from this paper are useful both for practitioners and scholars. On one hand companies have now information on the more often communicated statements, while on the other hand academics and scholars will benefit from this research and hopefully be able to replicate it in other contexts.
Copula-based reliability analysis of gamma degradation process and Weibull failure time
Authors: Mireh Somayeh , Khodadadi Ahmad , Haghighi Firoozeh 
Published: February 2019

Purpose
The purpose of this paper is the reliability analysis for systems with dependent gamma degradation process and Weibull failure time.

Design/methodology/approach
Consider a life testing experiment in which a sample of n devices starts to operate at t=0 and the data are available on failure time and failure-evolving process on each individual, called in some contents wear or degradation. Ignoring the between performance characteristics dependency structure may lead us to different reliability estimations, while the dependency justly exists. In previous research, dependency between the degradation process and hard failure time has been studied in limited detail (special closed form expression). Thereafter, the dependency between two degradation processes with the same structure (gamma process) in a system is considered using the copula function.

Findings
The results indicate that ignoring the dependency structure may lead us to different reliability estimations while the dependency justly exists.

Originality/value
This study gives some contributions that evaluate reliability metrics with more than one failure mechanism that may not be independent and possibly follow a different distribution function. The authors have used the copula function as a basis to develop a proposal model and analysis methods. In addition, the authors discussed the identifiability of the copula. Finally, simulation data were used to review the suggested approach.
Synergetic success factors of total quality management (TQM) and supply chain management (SCM)
Authors: Kaur Mandeep , Singh Kanwarpreet , Singh Doordarshi 
Published: February 2019

Purpose
The purpose of this paper is twofold: first, to present a set of critical factors for total quality management (TQM) and supply chain management (SCM) practices through an extensive literature review; and, second, to identify the relationships among them by comparing the identified TQM and SCM practices in order to explore the concept of supply chain quality management (SCQM).

Design/methodology/approach
To meet the goals of this work, a review of published quality research papers was carried out. For this, the authors identified papers on TQM and SCM practices and observed how these practices improve the business performance of organizations. Further, on the basis of identified practices, a conceptual model of SCQM was developed.

Findings
The results presented a set of six critical factors each for TQM and SCM practices. Further, it was found that management support and commitment, customer focus, information and supplier partnership are the most common practices found in both TQM and SCM practices. The integration of TQM and SCM (SCQM) throughout the supply chain has the strongest impact on the organizational performance.

Research limitations/implications
The study used data from various research papers of reputed journals which considered the study of India’s manufacturing industry as well as other countries, which may not provide a clear picture. However, this can be overcome by applying the findings of this paper to collect data from Indian manufacturing industry in future studies.

Practical implications
Indian manufacturing industry can improve its competitive image through the synergy of TQM and SCM. The result of this paper will help in providing a greater understanding of identified TQM and SCM practices that will lead to the successful implementation of TQM and SCM strategies to enhance business performance in terms of the improved levels of customer service.

Originality/value
Much of the attention is given on TQM and SCM practices, and very few studies have been undertaken to integrate TQM and SCM practices. But as far as the authors know, there is no study undertaken to integrate TQM and SCM practices in India for the manufacturing class. Therefore, this study compares TQM and SCM practices and considers their integration and can be thus treated as filling a gap in the extant literature. Therefore, the findings of this review paper will contribute in future research.
Academic buoyancy in higher education
Authors: Jahedizadeh Safoura , Ghonsooly Behzad , Ghanizadeh Afsaneh 
Published: February 2019

Purpose
The purpose of this paper is to design a new instrument toward assessing English as foreign language students’ academic buoyancy and to investigate the association between academic buoyancy and three demographic variables of GPA, gender and educational level using the newly-designed questionnaire.

Design/methodology/approach
To do so, a new questionnaire consisting of 27 items was designed which measures four aspects of L2 buoyancy, namely, sustainability, regularity adaptation, positive personal eligibility and positive acceptance of academic life. The scale was then translated into Persian and its validity (computed via confirmatory factor analysis estimates) and reliability (computed via Cronbach’s α) were substantiated.

Findings
All the items were found to have accepted factor loading. The results regarding the association between academic buoyancy and demographic variables along with the relevant discussion are presented.

Originality/value
Though over the years, researchers have used a variety of methods and scales to measure buoyancy, all of the instruments have been consisted of few items (usually four) which do not include the many aspects related to student buoyancy as one of the tenets of individual differences in positive psychology. Moreover, the same materials were used for distinctive settings of school and workplace in which the individuals adapt different goal orientations and perspectives. Consequently, the need for designing a comprehensive and specific instrument which includes all the aspects of academic buoyancy focusing on EFL students in higher education is manifested.