The opportunities and challenges of improving the condition and sustainability of a historic building at an international tourist attraction in the UK
Authors: Organ Samantha 
Published: June 2019

PurposeHeritage tourism has become increasingly popular, and improving the sustainability of such sites is essential both nationally and internationally. The purpose of this paper is to explore the opportunities and challenges of improving the condition and sustainability of a chapel at a busy international heritage tourist attraction.Design/methodology/approachA case study approach was adopted. This utilised interviews with four of the primary building professionals involved with the refurbishment project. Documentary analysis and observations were also used.FindingsThe present case study presents the opportunities and challenges faced by a tourist heritage attraction. Improvements to the condition and sustainability of such assets are essential to ensure their sustained and enhanced use, and the protection of heritage buildings. Such projects create opportunities to increase knowledge and understanding about these assets as well as enhancing opportunities for meaning making for visitors. The paper highlights the importance of a strong leader and a balanced team working towards common objectives. Further, whilst synergies between conservation and sustainability exist, there are also tensions and compromises.Research limitations/implicationsThis case study highlights the opportunities and challenges of improving the condition and sustainability of built cultural heritage at a tourist attraction. Opportunities included increased knowledge and understanding about the heritage asset; enhancement of values for present and future generations; improved condition, increased usability; and increased sustainability. Challenges were: team turnover; delays resulting from archaeological findings; previous work resulting in building defects; the existing building condition; and unfamiliarity and the uncertainty regarding particular measures.Practical implicationsThe practical implications of this case study include ensuring clear project objectives and a balanced project team are in place. These should be enhanced by a good system of information recording throughout the project to limit the impact of staff absence. Good communication within the team and with external members such as manufacturers will reduce the impact of unfamiliar products and aid in decision making. Future research should explore whether these findings are applicable to other heritage tourist attractions, and whether visitors’ narrative encounters with the asset change following a sustainability improvement project.Originality/valueLimited research has been previously performed on improving the sustainability of built cultural heritage at tourist attractions. This research investigates the opportunities and challenges facing building professionals in improving such heritage assets. The improvement of heritage tourist attractions requires careful consideration. Whilst they need to be conserved for future generations, increasing the sustainability of such assets is essential to ensure their continued usability.