Characteristics of Green Hotels’ Potential Customers: A Case of Vietnamese Domestic Tourists
Authors: Thao Nguyen Thi Phuong , Trang Bui Thi Quynh 
Published: December 2018

Despite the fact that the green wave has spread globally over the hotel industry, the characteristics of an environmentally friendly tourist has not yet been clearly clarified and is still controversial. Therefore, the objective of this study is to describe the demographics and behavioral qualities of Vietnamese domestic tourists who are willing patrons in a green hotel. The results show that the distinguishing characteristics of green travelers seeking green lodging are that they belong to the young generation, are female, have high educational accomplishment, and have high levels of participation in daily eco-friendly activities.
Keywords: Green tourist, environmentally friendly, demographic, involvement.
References
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