bluuebunny/crossref_metadata_2025_split huggingface dataset:
Web-based marketing communication to develop brand image and brand equity of higher educational institutions
Authors: Momen Md. Abdul , Sultana Seyama , Haque A.K.M. Ahasanul 
Published: September 2019

Purpose Internet-based marketing communication has been an important element for organizations to build brand image and brand equity. Higher education is not an exception. However, configuring the right mix in the age of social networking sites and various online displays and constantly changing algorithm in search engine optimization have become major challenges today. Hence, the purpose of this study is to configure integrated online marketing communication for the development of brand image and brand equity for higher educational institutions.

Design/methodology/approach The study is quantitative in nature. A responsive group of 370 students was chosen from different educational institutions in Malaysia via stratified random sampling techniques. Both exploratory and confirmatory factor analyses were used for interpreting the data. To test the derived hypotheses, structural equation modelling was used.

Findings In line with contemporary literature, the study revealed positive relationships between brand image and brand equity, between search engine and brand image and between social media and brand image. The relationship between online display and brand image was not found significant.

Research limitations/implications Future research can be done considering both online and conventional marketing communications for the same purpose. This approach can also be used for private and public institutions separately, considering their differences in nature.

Practical implications Because history and tradition are no more a single tool to attain and retain the positive image and customer-based brand equity, this study can help higher educational institutions to configure integrated online communication for their target groups, such as students and industry, in the age of the internet.

Originality/value This study generates a comprehensive understanding of the impact of Web-based marketing communication to develop brand image and brand equity of higher educational institutions.
Leadership as agency in the context of structure
Authors: Chingara Remigio , Heystek Jan 
Published: September 2019

Purpose
The purpose of this paper is to examine how principals, deputy principals, heads of departments (HoDs) and teachers as leaders exercise their agency within and through the organisational structure of their schools to improve academic quality.

Design/methodology/approach
A case study was conducted in the wider context of school-based leadership. Principals, deputy principals, HoDs and teachers selected by means of purposive sampling from six primary and secondary schools in Harare Province of Zimbabwe participated in the study.

Findings
Leaders in schools in Harare Province were found to have the capacity to use their agency within and through the organisational structure to improve pass rates. They were able to use their agency to work within the supposed rigid bureaucratic organisational structures to enable bureaucratic organisational structures, or, in participants’ views, democratic structures.

Research limitations/implications
Some limitations of the research ought to be considered. The research scope and site had its limitations. The research site was limited to a few primary and secondary schools in Harare Province (one out of ten provinces) of Zimbabwe. Although the sampling procedures were implemented to ensure good representation of participants’ views, the sampling was limited to a few schools. Owing to time and financial constraints, a larger sample could not be selected to conduct the interviews. These limitations are acknowledged, but they do not undervalue the significance of the study, as they can provide potential avenues for further research. For example, the study may be replicated in rural provinces of Zimbabwe. Such further research could help improve school leadership in Zimbabwe.

Practical implications
Principals, deputy principals, HoDs and teachers as leaders can exercise their agency in the structure of their schools to improve academic quality, expressed as and measured by pass rates. School leaders who have a positive attitude and requisite experience are able to change the rigid bureaucratic structures of their schools to enable bureaucratic structures, which are similar to democratic structures.

Originality/value
This paper provides a critical perspective on how leaders exercise their agency in the context of the organisational structure of their schools to improve academic quality.
The knowledge machinery and claims in learning study as paedeutical research
Authors: Carlgren Ingrid Maria 
Published: September 2019

PurposeThe purpose of this paper is to contribute to the theoretical reflection on learning study as a research approach. The focus is on description and reflection on the methodology of learning study as paedeutic research. This research is for, not on, teachers, i.e. research into problems and challenges faced by teachers in their professional practice. Learning study as paedeutic research is about the content and processes of formation/Bildung in relation to specific learning objects. Its focus is on subject-specific ways of knowing as well as how such knowing is enabled through teaching.Design/methodology/approachThe point of departure is a perspective on research approaches as practices, i.e. as activities with certain aims as well as ways of “making” knowledge. Based on a description of the knowledge machinery in a learning study, i.e. those mechanisms that together generate new knowledge, the knowledge claims that can be made are discussed together with the theoretical underpinning of the arguments. The knowledge machinery is described in relation to how it is organised around the delimitation and analysis of an object of Learning as well as designing and evaluating ways to make the critical aspects of this object of learning visible. As an epistemological underpinning, some aspects of pragmatic philosophical thinking regarding the relationship between theory and practice are outlined. Based on that the research process may be described as a development of means-ends relationships – from unconscious empirical relationships to conscious staging of internal and theoretical relations. Abduction is an important tool for this meaning-making.FindingsLearning study can be described as a particularistic, theory-building research approach concerning the knowing of specific learning objects as well as how they can be taught and learnt. The knowledge that is generated in learning study is theoretical and describes aspects of the teaching and learning of specific objects of learning. The research process can be described in terms of specification where practice is gradually supplied with a more differentiated meaning. A learning study is organised around a specific object of learning that functions as an open and unfolding object of knowledge. It combines a practice-based development of theory with a theory-based development of practice.Originality/valueThe development of the thinking about learning study as research for, rather than on, teachers is paedeutical research. A contribution to reflection on the knowledge machinery and knowledge claims of such research.
A research environment for teacher-driven research – some demands and possibilities
Authors: Andrée Maria , Eriksson Inger 
Published: September 2019

Purpose
The purpose of this paper is to reflect upon demands of and possibilities for establishing a space for conducting and supporting high-quality research in schools. In the article the authors reflect upon experiences in establishing a research environment for teachers called Stockholm Teaching & Learning Studies (STLS). The article focusses some of the tensions that have been emerging in attempting to build an infrastructure for teacher-driven research and discusses the transformative potential of those tensions.

Design/methodology/approach
The article draws on the authors’ experiences in establishing STLS as a research environment for teachers by drawing on a framework of cultural-historical activity theory. The article applies the notions of contradictions and tensions as driving forces for development of activity.

Findings
The specific tensions that have been negotiated in the establishment of STLS are tensions between developing public knowledge vs local knowledge, tensions in knowledge cultures between oral and text-based ways of sharing knowledge, tensions in research interests and tensions in ownership. These tensions relate to knowledge production as embedded in institutional life and constrained by institutional boundaries in contemporary society.

Originality/value
Today, there is a growing amount of collaborative research that connects elementary and secondary teachers in research projects with university-based researchers. However, this does not guarantee projects that will address everyday problems of teachers or that teachers will be acknowledged as researchers in the end.
Evaluation of content adaptation
Authors: Lancheros-Cuesta Diana Janeth , Carrillo-Ramos Angela , Lancheros-Cuesta Milena 
Published: September 2019

PurposeStudents have learning difficulties, mainly in processes that involve attention and interpretation of written or spoken language. Technological tools allow to create computational platforms with adaptation aspects depending on the student’s characteristics. It is also important to highlight the progress of the measurement of cognitive processes such as attention through NeuroSky’s MindWave EEG sensors. This paper aims to present the results of analyzing attention levels of children with learning difficulties, based on the acquired brain waves. As a final result, an adaptive computational system that displays educational activities regarding educational profiles of children is obtained.Design/methodology/approachThe Kamachiy–Idukay platform was chosen to make the validation. The platform generates the educational activities according to the students’ profile. The validation phases were identification of the test environment, the first environment required a scenario that involved students with learning difficulties, to verify the functionality of the system, when analyzing cases of the students with learning difficulties; identification of two validation criteria, type of educational activity and attention difficulties of the students; and analysis of the brain signal when children interact with the educational content.FindingsThe adaptation of contents that include music and animations generate higher levels of attention in students with difficulty. The analysis of signals from the NeuroSky sensor to determine the attentional levels in children allowed a generation of content adapted to the characteristics of the difficulty in each child.Research limitations/implicationsFor the validation, it was necessary at the beginning of the activity to determine the stability of the signal emitted by the NeuroSky sensor. Two cases were studied in children with difficulty and their measure of attention versus adaptive contents.Practical implicationsA k-means algorithm was used to establish the attention levels of the children.Social implicationsChildren with learning difficulties have different learning styles, which implies an adaptation of content that generates an attentional process according to their characteristics.Originality/valueEvaluation content adaptation taking into account the signal brain sensor NeuroSky for learning process. The signal brain of the student when interacting with the activities is include in the student profile.
Exploring the role of visual aesthetics and presentation modality in luxury fashion brand communication on Instagram
Authors: Kusumasondjaja Sony 
Published: September 2019

Purpose
The purpose of this paper is to examine the strategic importance of visual aesthetics and presentation modality for consumer responses to fashion luxury brand content posted on Instagram.

Design/methodology/approach
A content analysis of 40,679 posts on the official Instagram accounts of 15 global luxury brands was conducted.

Findings
Brand posts using expressive aesthetic image received more likes and comments on Instagram than those with classical aesthetics. Brand video content received more likes and comments than static content. There was also a significant interaction between visual aesthetics and presentation modality in generating likes and comments. Brand content adopting expressive aesthetic and audio-visual modality generated more responses when using audio-visual modality, while content using classical aesthetics produced more responses in a visual-only format.

Practical implications
As visual aesthetics and modality resulted in different responses to Instagram ads, luxury marketers should consider using appropriate approaches when creating brand posts on Instagram.

Originality/value
This is one of the few studies examining the effectiveness of visual aesthetics and presentation modality in Instagram advertising, especially in luxury fashion brand context.
Halal logistic services, trust and satisfaction amongst Malaysian 3PL service providers
Authors: Selim Nur Izatul Irani Binti , Zailani Suhaiza , Aziz Azmin Azliza , Rahman Muhammad Khalilur 
Published: September 2019

PurposeThis study aims to empirically examine a model of the halal logistic services, its impact on manufacturers’ trust and satisfaction.Design/methodology/approachThis study was conducted through survey questionnaires after an extensive review of the literature. A total of 564 samples of the questionnaire were distributed to logistics management representatives of halal manufacturing companies in Malaysia. This survey was carried out to measure the respondents’ perception of halal manufacturers’ satisfaction with third-party logistic (3PL) service providers in Malaysia. The instruments/survey incorporate halal assurance services, halal service diversity and halal service procedure as the antecedents of halal manufacturers’ trust and satisfaction.FindingsThe findings indicate that halal assurance services and halal service procedure are positively associated with manufacturers’ trust and satisfaction, while halal service diversity is not associated with it. The study also shows that manufacturers’ attitude play a mediator role between the halal logistic service and manufacturers’ satisfaction.Originality/valueThe study provides useful information in understanding the importance of halal logistic services and more particularly aims at facilitating 3PL service providers to offer halal logistic services quality that suits the manufacturers’ needs.
Study of the physical and electrochemical properties of hybrid paint system based on zinc-rich primer for mild steel protection
Authors: Al-Huseini Amal , Kasi Ramesh , Shafaamri Ammar , Wonnie Ma Iling Aema , Subramaniam Ramesh 
Published: September 2019

Purpose
This paper aims to study the corrosion performance and physical properties of hybrid paint systems based on zinc-rich primer (ZRP) and to determine the optimum modification approach that guarantees the most overall performance enhancement for the developed coating films that have been fabricated based on the usage of ZRP.

Design/methodology/approach
Four different approaches were applied to enhance the corrosion protection performance and the physical properties of ZRP-based paint systems, namely, incorporation with TiO2 pigment, introducing SiO2 nanoparticles, usage of polyamide curing agent and application of epoxy base coating as a second layer. The physico-mechanical properties were examined using pull-off test, glossiness test, pencil hardness test and cross-cut adhesion tape test. Moreover, the contact angle measurement was used to study the wettability of the developed coated surfaces and the corrosion protection performances were evaluated by using electrochemical impedance spectroscopy and salt spray test.

Findings
The obtained results revealed the ability of a certain approach to enhance the physical and corrosion protection properties of the ZRP paint system. Moreover, developing an intact hydrophobic nanocomposite paint system based on the usage of ZRP as the host matrix and SiO2 nanoparticles as the reinforcing agent was confirmed without altering the cathodic protection mechanism or the other desired characteristics of ZRP paint system.

Originality/value
The innovation of this work can be clearly observed by the ability to enhance the physical and corrosion protection properties of ZRP with four different approaches.
Creating sustainable customer value through digitality
Authors: Rantala Tero , Ukko Juhani , Saunila Minna , Puolakoski Hanna , Rantanen Hannu 
Published: September 2019

PurposeBecause the global economy is increasingly driven by digital businesses, and digitalization affects the businesses of traditional industrial organizations, the need exists for a theory, and empirical understanding, that elucidates the actual value-creating elements. By focusing on traditional industrial organizations that are facing changes and transformation caused by the increase in digitalization, the purpose of this paper is to increase the understanding of the characteristics of creating sustainable customer value through digitality.Design/methodology/approachTo increase the understanding of creating sustainable customer value through digitality among traditional industrial organizations, quantitative and qualitative methods of data collection were utilized in the study.FindingsThe results suggest that value creation through service process- and product-related elements constitutes improved company performance, whereas cost-related elements do not. In addition, when it comes to the role of digitality in value creation, results show that to generate benefits, digitality must be implemented in the company’s strategy and in an existing business model.Originality/valueDespite the increasing amount of literature on value creation in the digitalized world, theory and empirical understanding that reflect the complexity and dynamism of the delivery of value to customers through digitality are still lacking. This study contributes to this research gap, by presenting the characteristics of sustainable customer value that contribute to value creation.
Positive deviance, ecologies of innovation and entrepreneurial networking
Authors: Mayanja Samuel Ssekajja , Ntayi Joseph Mapeera , Munene John C. , Kagaari James R.K. , Balunywa Waswa , Orobia Laura 
Published: September 2019

PurposeThe purpose of this paper is to examine the mediating role of ecologies of innovation in the relationship between positive deviance (PD) and entrepreneurial networking among small and medium enterprises (SMEs) in Uganda.Design/methodology/approachA cross-sectional survey design using quantitative approach was employed in this study. Data were collected with the help of self-administrated questionnaires from 228 SMEs. Systematic sampling technique was used. Multiple regression data were analysed with the help of SPSS software.FindingsThe results indicated that ecologies of innovation partially mediate the relationship between PD and entrepreneurial networking. Besides, PD and entrepreneurial networking are significantly related.Research limitations/implicationsThe data were cross-sectional in nature, thus limiting monitoring changes in resources accessed from social networks by entrepreneurs over time.Practical implicationsManagers of SMEs and policy makers should pay more attention to the views of employees with divergent views, ecologies of innovation in creating a conducive environment for creativity and innovation among SMEs.Originality/valueThe study of PD, ecologies of innovation and entrepreneurial networking using complexity theory among SMEs in Uganda is a contribution to literature.
Identifying stationary phases in multivariate time series for highlighting behavioural modes and home range settlements
Authors: Patin Rémi , Etienne Marie‐Pierre , Lebarbier Emilie , Chamaillé‐Jammes Simon , Benhamou Simon 
Published: September 2019

AbstractRecent advances in biologging open promising perspectives in the study of animal movements at numerous scales. It is now possible to record time series of animal locations and ancillary data (e.g. activity level derived from on‐board accelerometers) over extended areas and long durations with a high spatial and temporal resolution. Such time series are often piecewise stationary, as the animal may alternate between different stationary phases (i.e. characterized by a specific mean and variance of some key parameter for limited periods). Identifying when these phases start and end is a critical first step to understand the dynamics of the underlying movement processes.We introduce a new segmentation‐clustering method we called segclust2d (available as arpackage atcran.r-project.org/package=segclust2d). It can segment bivariate (or more generally multivariate) time series and possibly cluster the various segments obtained, corresponding to different phases assumed to be stationary. This method is easy to use, as it only requires specifying a minimum segment length (to prevent over‐segmentation), based on biological rather than statistical considerations.This method can be applied to bivariate piecewise time series of any nature. We focus here on two types of time series related to animal movement, corresponding to (a) at large scale, series of bivariate coordinates of relocations, to highlight temporary home ranges, and (b) at smaller scale, bivariate series derived from relocations data, such as speed and turning angle, to highlight different behavioural modes such as transit, feeding and resting.Using computer simulations, we show that segclust2d can rival and even outperform previous, more complex methods, which were specifically developed to highlight changes of movement modes or home range shifts (based on hidden Markov and Ornstein–Uhlenbeck modelling), which, contrary to our method, usually require the user to provide relevant initial guesses to be efficient. Furthermore, we demonstrate it on actual examples involving a zebra's small‐scale movements and an elephant's large‐scale movements, to illustrate how various movement modes and home range shifts, respectively, can be identified.
Where’s the Money? An Investigation into the Whereabouts and Uses of Australian Banknotes
Authors: Finlay Richard , Staib Andrew , Wakefield Max 
Published: September 2019

AbstractThe Reserve Bank of Australia is the sole issuer and redeemer of Australian banknotes, but between issuance and destruction there is little information about where banknotes go or what they are used for. We estimate the whereabouts and uses of Australian banknotes, and find that 15–35 per cent are used to facilitate legitimate transactions, 4–7 per cent are used for transactions in the shadow economy, while the remainder are non‐transactional. The vast majority of non‐transactional banknotes are likely to be hoarded, and we estimate that 5–10 per cent of outstanding banknotes are lost or collected.