bluuebunny/crossref_metadata_2025_split huggingface dataset:
Basics Marketing 01: Consumer Behaviour
Authors: Noel Hayden 
Published: October 2018

Basics Marketing 01: Consumer Behaviour examines the relationship between consumers and culture, and the impact of current trends on consumer behaviour. It explores the different ways in which consumers around the world respond to marketing strategies, examining the interpretation of new stimuli using existing knowledge, and how both new and remembered knowledge combine to influence purchasing behaviour.
Finally, there is a detailed examination of the influence of ethnicity, religion, class, age and gender on consumers’ actions and the importance of understanding the challenges and diversity of a global marketplace.
Basics Architecture 02: Construction & Materiality
Authors: Farrelly Lorraine 
Published: October 2018

Basics Architecture 02: Construction & Materiality is an in-depth exploration of the key materials used in modern architecture. The book covers materials including stone and brick, concrete, timber, glass, steel and composites. It examines their history, development and practical application in contemporary architecture.
Discussion is supported by a variety of case studies and examples of work taken from the best of contemporary architecture, as well as practical student exercises and resources.
Thinking: Objects: Contemporary approaches to product design
Authors: Parsons Tim 
Published: October 2018

Thinking: Objects: Contemporary Approaches to Product Design discusses influences on modern product design such as globalization, technology, the media and the need for a sustainable future, and demonstrates how readers can incorporate these influences into their own work. The book also discusses how readers can learn to read the signals an object sends, interpret meaning and discover historical context.
Thinking: Objects provides an essential reference tool that will enable you to find your own style and succeed in the industry.
Basics Graphic Design 01: Approach and Language
Authors: Ambrose Gavin , Aono-Billson Nigel 
Published: October 2018

Students are provided with the knowledge that will enable them to respond to a course and prepare for a career in graphic design. The book begins with an overview of various approaches to graphic design, as well as its inherent language. It goes on to look at methods for generating and developing ideas, research methods, and understanding what is meant by the design brief. The book draws on contemporary and historical sources and concludes with a discussion on the application of the creative idea.
Approach and Language is the first title in the Basics Graphic Design series from AVA Publishing. These books cover every aspect of studying a graphic design course. Subjects covered include critical thinking and evaluation, problem solving, the development of project work and the realisation of design practice. Showcasing work from students and practitioners alike, the books provide the student with the tools and inspiration they require to develop their skills in new and emerging technologies, and to become highly motivated and independent individuals with plenty to offer to the design world.
Drip-dry shirts: the evolution of the graphic designer
Authors: Roberts Lucienne 
Published: October 2018

Before the Second World War, the term graphic design didn't even exist. Lucienne Roberts’ Drip-dry Shirts: The Evolution of the Graphic Designer celebrates the work of those practitioners who created this now familiar term.
Including work from and interviews with some of graphic design's biggest names - Ken Garland, Wim Crouwel, Milton Glaser, Karl Gerstner, Rosmarie Tissi and Ivan Chermayeff - this book gives an understanding of design history and sets contemporary work in an expansive and broad landscape. Contributors place their work in historical and personal contexts, reflecting on their formative years and long careers.
Rich in anecdotes and observations, as influential designers speak honestly about what it was like to make design history, this is detailed visual retelling of the history of graphic design and its pioneers.
Basics Design 04: Image
Authors: Ambrose Gavin , Harris Paul 
Published: October 2018

Basics Design 04: Image examines the use of images as a fundamental component of graphic design.

Images are everywhere, from cinema posters to perfume packaging. They have the power to elicit a response and impart information. But understanding what they mean, when to use them and how to control them is a crucial part of the designer's role. This book introduces some of the ways in which images are created; from photography to illustration, systematic generation to iconography and computer manipulation.
It equips the designer with a series of tools and ideas that will facilitate the effective use of images in design.
The Visual Dictionary of Architecture
Authors: Ambrose Gavin , Harris Paul , Stone Sally 
Published: October 2018

The Visual Dictionary of Architecture is a comprehensive guide to the numerous terms associated with, and used within, the field of architecture.
Over 250 architectural terms are explained and contextualised in this handy text, with concise definitions accompanied by illustrations and examples taken from historical and contemporary architecture.
The dictionary covers traditional terms still in current usage, as well as modern terminology such as blobitecture and McMansion. It also defines a wide variety of practical terms, such as belfry, cladding and rotunda, and movements and styles including Deconstructivism, Functionalism and Modernism.
Basics Illustration 04: Global Contexts
Authors: Wigan Mark 
Published: October 2018

Basics Illustration 04: Global Contexts will take the reader on a journey through the international contemporary illustration landscape. In the twenty-first century, the field of illustration continues to evolve, and through a broad and contextual approach, this book illuminates its rich historical development, its contribution to civilizations of the past and its continuing cultural significance and promising future.
All over the world, versatile, forward-thinking illustrators are having fun making pictures for defined contexts; seeking, sharing and creating both online and offline. Global Contexts features intelligent, allusive, compelling, incisive, humorous and inspiring illustrations by leading exponents past, present and future, embracing open approaches and new strategies to the subject.
This is an essential reference book for any dedicated art and design student, aspiring illustrator, professional image-maker and anyone with an interest in this vibrant and dynamic form of expression.
Brand-Driven Innovation
Authors: Abbing Erik Roscam 
Published: October 2018

Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers. Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge.
The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.
The Visual Dictionary of Fashion Design
Authors: Ambrose Gavin , Harris Paul 
Published: October 2018

The Visual Dictionary of Fashion Design is a comprehensive guide to the numerous terms associated with, and used within, the field of fashion.
Over 250 terms are explained and contextualised, with concise definitions accompanied by illustrations and examples taken from traditional and contemporary fashion design.
The dictionary covers traditional terms still in current usage, as well as modern terminology such as Tank top and Militaria. It also defines a wide variety of practical terminology, such as Appliqué, Block printing, Flax, Logo, Silhouette and Tailoring, as well as conceptual expressions including Postmodernism, Juxtaposition and Zeitgeist.
Sketching for Animation
Authors: Parr Peter 
Published: October 2018

Drawing and sketching are central to the art of animation and can be crucial tools in designing and developing original stories, characters and layouts. Sketching for Animation offers a wealth of examples, exercises and tips from an army of professional animators to help you develop essential sketching, technical drawing and ideation techniques.
With interviews and in-depth case studies from some of today's leading animators, including Bill Plympton, Glen Keane, Tori Davis and John Canemaker, this is a unique guide to turning your sketchbook - the world's cheapest, most portable pre-visualisation tool - into your own personal animation armory.
The Fundamentals of Landscape Architecture
Authors: Waterman Tim 
Published: October 2018

From climate change to sustainable communities, landscape architecture is at the forefront of today's most crucial issues and this book provides an introduction to the key elements of this broad field.
The Fundamentals of Landscape Architecture explains the process of designing for sites, calling upon historical precedent and evolving philosophies to discuss how a project moves from concept to realization. It serves as a guide to the many specializations within landscape architecture, such as landscape strategy and urban design.
The second edition features new international and US-based case studies including a study of Peter Schaudt of Hoerr Schaudt Landscape Architects based in Chicago, US, which features the Historic Landscape Preservation Plan, at The University of North Carolina, Chapel Hill. The work of Dr Kongjian Yu of Turenscape is explored and features Houtan Park, Shanghai, China and Greg Grabasch's project Januburu Six Seasons, Broome, Western Australia is discussed. Examined in depth is the work of Ten Eyck Landscape Architects at The Arizona State University Polytechnic Campus, US.
For the second edition the author, Tim Waterman, has interviewed the following leading landscape architects: Phil Askew of the London Legacy Development Corporation, UK, discusses the continuing legacy of the Olympics in London. The work of New York-based Thomas Balsley is explored through his project at Hunter's Point South Waterfront Park, New York, USA. The ethos of Raymond Jungles is examined with reference to his project at 1111 Lincoln Road, Miami, Florida, USA. And the role of the landscape architect is discussed with Thierry Kandjee of Taktyk in Brussels, Belgium. These interviews and case studies should inspire landscape architect students the world over to create innovative and creative designs.
The Fundamentals of Interior Architecture
Authors: Coles John 
Published: October 2018

The Fundamentals of Interior Architecture (second edition) offers an introduction to the key elements involved in the creation of aesthetically appealing and practically appropriate interior architecture.
The book contains five sections, which together encapsulate the principle ideas, skills and knowledge that are employed in effective interior architecture and design. Areas of study include space and form, site and function, materials and texture, light and mood, and presentation and representation.
Emphasis is placed on spatial solutions that support the needs of the client and which recognise the qualities of the building and its situation.
The theory is contextualised using practitioner biographies and work from leading designers.
The new material in this highly illustrated second edition includes interviews with leading practitioners.
In addition, at the end of each chapter there are new projects to encourage readers to explore further the creative possibilities of working as an interior architect.
Train Your Gaze
Authors: Angier Roswell 
Published: October 2018

Focusing on the presence of the photographer's gaze as an integral part of constructing meaningful images, Roswell Angier combines theory and practice, to provide you with the technical advice and inspiration you need to develop your skills in portrait photography.
Fully updated to take into account advances in creative work and photographic technology, this second edition also includes stunning new visuals and a discussion on the role of social media in the practice of portraiture.
Each chapter includes a practical assignment, designed to help you explore various kinds of portrait photography and produce a range of different styles for your creative portfolio.
Cartoon Character Animation with Maya
Authors: Osborn Keith 
Published: October 2018

Have you ever wanted to try your hand at cartoony computer animation? Then look no further… Cartoon Character Animation with Maya will help you create just that, guiding you through every step of the process including how to incorporate multiple limbs, smears, motion blur and staggers seamlessly into your animation.
From planning to posing to polish, you’ll learn how to make the most of breakdowns, take the terror out of tangent types and overcome the oft-feared graph editor.
Video Game Design
Authors: Salmond Michael 
Published: October 2018

Video Game Design is a visual introduction to integrating core design essentials, such as critical analysis, mechanics and aesthetics, prototyping, level design, into game design.
Using a raft of examples from a diverse range of leading international creatives and award-winning studios, this is a must-have guide for budding game designers. Industry perspectives from game industry professionals provide fascinating insights into this creative field, and each chapter concludes with a workshop project to help you put what you've learnt into practice to plan and develop your own games.
With over 200 images from some of the best-selling, most creative games of the last 30 years, this is an essential introduction to industry practice, helping readers develop practical skills for video game creation. This book is for those seeking a career making video games as part of a studio, small team or as an independent creator. It will guide you from understanding how games engage, entertain and communicate with their audience and take you on a journey as a designer towards creating your own video game experiences.
Video Games
Authors: Bossom Andy , Dunning Ben 
Published: October 2018

A highly visual, example-led introduction to the video game industry, its context and practitioners. Video Games explores the industry's diversity and breadth through its online communities and changing demographics, branding and intellectual property, and handheld and mobile culture.
Bossom and Dunning offer insights into the creative processes involved in making games, the global business behind the big budget productions, console and online markets, as well as web and app gaming. With 19 interviews exploring the diversity of roles and different perspectives on the game industry you'll enjoy learning from a range of international practitioners
Motion Graphics
Authors: Crook Ian , Beare Peter 
Published: October 2018

Song lyrics fly across the screen in time to music. A globe spins and zooms into a war-torn country. Money rises from a screen to explain an economic situation. Now, more than ever, we are surrounded by these motion graphics on our TV and cinema screens, on our smartphones, computers, and tablets, on Main Street and in our galleries.
Motion Graphics: Principles and Processes from the Ground Up is your introduction to the core principles of the discipline, whether your background or ambitions lie in animation, graphic design, film production, or visual effects. Ian Crook and Peter Beare provide you with a wide understanding of the key concepts and techniques that will help you plan, develop and produce your own creative projects.
Production Design for Screen
Authors: Barnwell Jane 
Published: October 2018

Packed with colour film stills, exclusive pre-production artwork and behind-the-scenes production images, this landmark book celebrates the production designer's contribution to visual storytelling on screen. It illuminates the visual concepts behind familiar screen spaces and unpicks how and why they are so effective in conveying character and story.
Seven case studies, developed from exclusive interviews with world-renowned designers, reveal the concepts behind some of the most engaging imagery on screen and establish a dialogue around the shared language of visual storytelling.
Jane Barnwell offers a new methodology for evaluating the designer's work on screen through five categories of analysis: space, interiors and exteriors, light, colour and set decorating. All of which combine to create the visual concept evident in the final screen image and together provide a model for the analysis of production design.
Practical exercises and examples of real world projects walk you through the design process from breaking down the script and developing initial ideas to identifying a coherent conceptual vision. If you are a filmmaker, Production Design for Screen will inspire and guide you in your own work.
Design Thinking for Visual Communication
Authors: Ambrose Gavin , Harris Paul 
Published: October 2018

How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more.
Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity.
The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.
The Layout Book
Authors: Ambrose Gavin , Harris Paul 
Published: October 2018

A fascinating exploration of this fundamental aspect of graphic design, The Layout Book explains the hows, whys and why-nots of the placing of elements on a page or screen layout. A historical overview of the subject is followed by a systematic look at key theoretical principles and practical applications.
Offering a huge array of potential layout options and with over 200 color illustrations from some of the world's leading design studios, whether you are working in print or digital media this book encompasses a variety of creative approaches. The second edition has also been updated to include interviews with practising designers, as well as new exercises to aid readers in their own explorations.
Invaluable for design students looking for a better understanding of layout design, and inspiring for working designers, The Layout Book proves itself as a graphic design must-have.
Introduction to Graphic Design
Authors: Sherin Aaris 
Published: October 2018

For a great foundation as a graphic design student, look no further than Aaris Sherin's Introduction to Graphic Design. Sherin will introduce you to the formal structure of graphic design, so you can understand and utilise the main techniques of your chosen profession, and learn how they apply to print and screen-based projects. Whether you need to conceptualise a new poster, develop an exciting advertisement, structure an app or create eye-catching signage, chapters can be read in any order you choose, depending on which area you wish to concentrate.
Whatever your approach, you'll be encouraged to use critical thinking, visual exploration and understand the special relationship graphic designers have to creative problem solving. There are also chapters devoted to imagery, color, and typography, using a thematic approach to creative problem-solving. With over 500 images showing examples from international designers, helpful diagrams, highlighted key terms and concepts, Design in Action case studies, exercises and chapter-by-chapter Dos and Don'ts, Introduction to Graphic Design will give newcomers to graphic design the confidence to give visual form to concepts and ideas.
Inside Art Direction
Authors: Brower Steven 
Published: October 2018

For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? Inside Art Direction answers all these questions for design students and professionals alike.
Through interviews with 18 art directors working in a range of different industries from books and magazines to music and film to web and app design, students learn about how they got to where they are, what the art director's job really entails, and receive advice about the future of art direction. In the 28 case studies, illustrators, art directors and editors discuss specific assignments that they worked on, how they came up with ideas and the process of getting to the final result.
With practical, hands-on advice, tips and art direction assignments that students can try out, Inside Art Direction provides insights about this fascinating field.
The Essential Guide to Business for Artists and Designers
Authors: Branagan Alison 
Published: October 2018

This second edition of the best-selling, comprehensive handbook The Essential Guide to Business for Artists and Designers will appeal to a wide range of artists, makers, designers, and photographers looking to set up and establish an arts practice or design business within the visual arts and creative industries.
With fully revised content, three new chapters, and profiles of contemporary artists and designers from around the world, this guide leads the reader through the most important aspects of setting up and growing a profitable enterprise.
Knitwear
Authors: Sissons Juliana 
Published: October 2018

Fully revised and updated, this new second edition of Knitwear provides an invaluable introduction to the use of knitwear in fashion design. The book delves into the characteristics and behavior of many varieties of yarn and fiber, from traditional to contemporary, providing easy-to-follow diagrams, practical examples, and rich illustrations throughout.
Knitwear provides an insider's perspective into the knitwear industry and offers vital need-to-know information to readers on various career pathways, while highlighting contemporary machinery and tools available to knitwear designers today, demonstrating how to create knitting patterns, and laying out the basic techniques used on domestic machines.
Interviews with international designers, operating at different levels within the industry, provide further insight into the business of knitwear, and how to get a good head-start into the industry. A must-have handbook for the knitwear designer, Knitwear is a beautiful and indispensable guide to this growing area of the fashion industry.