bluuebunny/crossref_metadata_2025_split huggingface dataset:
CORPORATE REBRANDING FRAMEWORK OLEH CGV CINEMAS
Authors: Khairunnisa Silka , Hafiar Hanny , Bakti Iriana 
Published: January 2019

Abstract. The purpose of research are to determine the stages of analysis, planning and eval-uation of corporate rebranding framework of CGV Blitz to be CGV Cinemas. This research uses descriptive method with qualitative data type. Data collection method used in this research is in-terview, observation, and literature study.The results of this research showed that CGV Cinemas has been rebranding but in reality there are still many stakeholders from CGV Cinemas that tar-geted for rebranding that still not aware of the rebranding of CGV Blitz to CGV Cinemas by doing three stages of analysis, planning and evaluation. In this study concluded that at the analysis stage, planning and evaluation, communication campaign that CGV Cinemas do to internal cus-tomer has not been able to optimally because there’s still employee that did not undetstand with CGV Cinemas concept and still miscalled the old brand.At the evaluation stage, CGV Cinemas are not doing an evaluation after communication campaign and only doing an evaluation at the time of execution of socialization in the form of question and answers and CGV Cinemas are doing evaluation in focus group discussion to some customers but those evaluation was evaluation non formal and not spread and did not have a structured results that’s why those evaluation could not be used as a measure of success while doing or after doing a rebranding to customers Abstrak. Penelitian ini bertujuan untuk mengetahui bagaimana tahapan analisis, perencanaan dan evaluasi corporate rebranding framework CGV Blitz menjadi CGV Cinemas. Penelitian ini menggunakan metode deskriptif dengan jenis data kualitatif. Metode pengumpulan data yang digunakan dalam penelitian ini adalah wawancara, observasi, dan studi pustaka. Hasil penelitian ini menunjukkan bahwa CGV Cinemas sudah melakukan rebranding namun pada ken-yataannya masih banyak stakeholders dari CGV Cinemas yang menjadi target untuk rebranding yang masih tidak mengetahui adanya rebranding CGV Blitz menjadi CGV Cinemas dengan melakukan tiga tahapan yaitu tahapan analisis, perencanaan dan evaluasi. Dalam penelitian ini disimpulkan bahwa pada tahap analisis, perencanaan dan evaluasi, communication campaign yang CGV Cinemas lakukan ke internal customer masih belum optimal dikarenakan, masih ada karya-wan yang belum paham dengan konsep CGV Cinemas dan masih salah menyebut merek lamanya dan CGV Cinemas tidak mengadakan evaluasi sesudah mengadakan kampanye komunikasi dan hanya melakukan evaluasi pada saat pelaksanaaan sosialisasi dalam bentuk tanya jawab dan CGV Cinemas melakukan evaluasi focus group discussion ke beberapa customer namun evaluasi terse-but merupakan evaluasi non formal dan tidak menyeluruh serta tidak mempunyai hasil yang ter-struktur maka dari itu evaluasi tersebut tidak dapat dijadikan ukuran keberhasilan saat melakukan maupun sesudah melakukan rebranding terhadap customer.
DUYGUSAL ZEKÂ VE MOTİVASYON ARASINDAKİ İLİŞKİ: TURİZM PROGRAMI ÖĞRENCİLERİ ÜZERİNE BİR ARAŞTIRMA
Authors: Turhan Mithat , Çetinsöz Burçin Cevdet 
Published: January 2019

Araştırmada
turizm sektöründe çalışan üniversite öğrencilerinin duygusal zekâlarının
turistik işletmelerdeki motivasyonlarına etkisini belirlemek amaçlanmaktadır.
Araştırmanın örneklem grubunu turizm sektöründe deneyimli Mersin Üniversitesi Turizm Fakültesi ve Anamur Meslek
Yüksekokulu Turizm Programı’nda öğrenim görmekte olan 203 öğrenci oluşturmaktadır. Çalışma
kapsamında veri toplanmasında duygusal zekâyı ölçmek için Wong ve Law (2002) tarafından
geliştirilen ölçek (WLEIS-Wong and Law Emotinal Intelligence Scale) ve katılımcıların
motivasyonunu ölçmek için ise Dündar, Özutku ve Taşpınar (2007 ) tarafından
oluşturulan ölçek kullanılmıştır. Elde edilen
verilerin analizinde doğrulayıcı faktör analizi, güvenirlik analizi, aritmetik
ortalama, standart sapma, Pearson korelasyon analizi ve regresyon analizi gibi
istatistiksel tekniklerden yararlanılmıştır. Araştırma sonucunda duygusal zeka ile
motivasyon arasında pozitif yönde ve istatistiksel olarak anlamlı bir ilişki olduğu
ve duygusal zekanın genel motivasyonu, içsel ve dışsal motivasyonu pozitif yönde
etkilediği tespit edilmiştir.
X-ray evaluation of surgical treatment of the feet by using subtalar implants in patients with cerebral palsy
Authors: Aleksandrov Sergey A. , Syundyukov Ayrat R. , Yakovleva Svetlana K. 
Published: January 2019

Introduction. Equino-plano-valgus deformity of the feet (EPvDS) in patients with cerebral palsy is one of the most common and functionally significant pathologies of the lower extremities, which leads to changes in the shape of the feet, decreased support, and disturbance of gait biomechanics. An important task is to determine the effective methods of treating this pathology (and their combinations) to correct or reduce the severity of these disorders. The evaluation of the radiological changes occurring with the foot is also important.
Aim. The paper assesses the changes in the main X-ray significant indicators of the foot by using rammed implants in the treatment of mobile EPvDS in children with cerebral palsy.
Materials of the study. The assesses of radiological results of treatment of 64 patients from 6 to 17 years with mobile EPvDS and cerebral palsy have been analyzed using subtalar implants.
The results of study showed that 94% of cases showed good and satisfactory indicators, whereas 6% of patients showed unsatisfactory results.
Conclusion. High efficiency was shown by using subtalar implants combined with tenodesis and transposition of the anterior tibial muscle tendon in the treatment of mobile EPvDS in children with cerebral palsy of early and middle childhood.
Hayvancılığa Dayalı Yerel Sanayi İşletmelerinde Üretim ve Yerel Ekonomiye Katkı Sürecinde Yaşanan Sorunlar
Authors: UÇUM İlkay , GÜLÇUBUK Bülent 
Published: January 2019

Bu bildiride konunun genel boyutları verildikten sonra,
Türkiye’de en fazla hayvan sayısına sahip illerden olan Erzurum ilinde,
hayvancılık faaliyetinde bulunan 80 yetiştirici ile ürün işleyen 20 mandıra ve
5 et işletmesi ile yapılan bir alan araştırmasının sonuçları verilmiş ve
tartışılmıştır. Çalışmadan elde edilen ana bulgular ışığında; hayvancılıkta
yaşanan sorunların çözümü için hem yetiştiriciliğin ve hem de işleme sanayinin
karşılıklı hak ve çıkarlarını koruyan ve de yerel ekonomiye katkıyı artıracak
bir entegrasyon zorunluluk arz etmektedir. Oluşturulacak entegrasyonun
sürdürülebilirliğini sağlamada en önemli unsurlar ise; fiyat ve destek politikaları ile yerelde
paydaşlar arasındaki etkileşim ve buna bağlı yerel strateji yaklaşımları
olacaktır.

Hayvancılığın
gelişmesinde ve yerel ekonomik kalkınmanın sağlanmasında hayvancılığa dayalı
sanayi işletmeciliği büyük önem taşımaktadır. Hayvansal üretimin gelişmesi
için, üretimin sanayi sektörüne entegre olarak gelişmesi gerekmektedir. Yerelde
hayvansal üretime yönelik faaliyet gösteren işletmeler üretimin
sürdürülebilirliği, katma değer yaratma, istihdam ve sosyal katkılar açısından
temel işlevlere sahiptir. Ancak bu işletmeler, hayvancılığa dayalı ürünlerin
önemli kısmının işlenmek amacıyla sanayiye aktarılamaması nedeniyle
kapasitelerini tam olarak kullanamamakta ve bu durum işletmelerin yaratacağı
yerel ekonomik katkıyı azaltmaktadır. Süreç içerisinde işletmelerin karşı
karşıya olduğu sorunların başında, soğuk zincir sisteminin gelişmemiş olması,
büyük ölçekli işletmeler karşısında üreticilerin örgütlenme eksikliği ve/veya
işlevsizliği nedeniyle üretici aleyhine oluşan fiyat düzeyi ön sıralarda gelmektedir.
Diğer yandan kırmızı et işleyen işletmelerin düşük fiyattan hayvan temin etme
tutumu ve her zaman alım yapmaması da bir başka sorun olarak belirmektedir.
Zira bu çalışma kapsamında alan çalışmasının yürütüldüğü Erzurum ilinde ele
alınan işletmelerin bir çoğu istenilen miktarda süt temininde ve canlı hayvana
erişim konusunda sıkıntı yaşadıklarını belirtmişlerdir.
Improving educational process quality in the lessons of natural and mathematical cycle by means of stem-training
Authors: Chernyavskikh Svetlana D. , Velichko Maxim A. , Kostina Irina B. , Gladkikh Yulia P. , Krasovskaya Lyudmila V. , Satler Olga N. 
Published: January 2019

Currently, significant changes that actively take place in modern Russian society affect all spheres of its development. Today, due to economic globalisation and high rates of innovative technologies development, special attention is paid to the education system, where profound changes occur. Today, the educational process is focused on the development of personal characteristics that meet the requirements of a modern educated person. In this regard, the task of educational institutions is to adopt the educational process to todayâ€™s realities. To achieve this goal, STEM education is implemented. It helps children to delve into the logic of the events, understand their relationships, systematically explore the world and thereby generate curiosity, engineering style of thinking, the ability to get out of critical situations, to develop teamwork skills and learn the basics of management and self-presentation, which, in turn, provides a fundamentally new level of personal development.
Keywords: Science education, STEM education, innovation, technology, robotics, microcontrollers, sensors, programming
Killing more than two birds with one stone: Teaching topical vocabulary through idioms
Authors: Syunina Anastasia S. , Yarmakeev Iskander E. , Pimenova Tatiana S. , Abdrafikova Albina R. 
Published: January 2019

The aim of this study is to monitor, analyse and assess the effectiveness of using idioms in mastering studentsâ€™ vocabulary knowledge and improving speech in EFL class. The leading research method was a three-stage experiment. To successfully conduct the experiment, there were compiled a list of an active vocabulary and a list of English idioms that contain this vocabulary. All these were to meet the syllabus topics. A total of 62 school students were observed in this experiment. The obtained results were positive, indicating the fact that teaching vocabulary in idiomatic expressions turned out to be more appealing to learners and more effective than â€˜teaching laundry lists of vocabulary aloneâ€™. The paper discusses issues and practices of teaching topical vocabulary in EFL class and offers general recommendations for foreign language instructors.

Keywords: EFL class, experiment, syllabus topics, teaching vocabulary through idioms, topical vocabulary
Development of Indigenous Resources to Optimize Hydraulic Fracturing Job Cost to Exploit Shale and Tight Reservoirs
Authors: Inam Sahir , Shaukat Ch Bilal , Haider Syed Afraz , Latif Muhammad Khalid , Ali Abid , Abbas Asad 
Published: January 2019

Abstract
Hydraulic fracturing is the technique which is key to success in developing Shale/ Tight Reservoirs. Hydraulic frac job cost is a challenge which sometime is more than the actual drilling cost while 70% of that pertains to the products (i.e. Fluid, proppant etc). Major components of frac fluid consist of Guar while proppant consist of sand/ synthetic sand. Pakistan is one of the guar gum producer country in the world along with long coastal area with abundant sands, covering the wide range of stresses. So far, no research has been undertaken to make this technique economical therefore, utility of indigenous resources needs to be explored. Cost optimization of this technique using indigenous resources will help in untapping these resources at booming economy, helping in saving petrodollars and in the meantime generating a huge volume of economic activity in the country.
This paper describes the need for researching on indigenously developed frac fluid and sand used as proppant to improve well productivity.
Association between lateral decubitus sleeping position and asymmetric visual field loss and its progression in primary open-angle glaucoma patients
Authors: Lin Zhong , Pan Xiafei , Wang Xing , Ye Cong , Zhang Shaodan , Zhou Kun , Chen Jie , Liang Yuanbo 
Published: January 2019

Abstract
Background: To investigate the association between lateral decubitus sleeping position (LDSP) and asymmetric visual field (VF) loss and progression in primary open-angle glaucoma (POAG) patients.
Methods: This was a prospective, cohort study. Sixty-eight POAG (53 normal tension glaucoma, NTG) patients with asymmetric VF loss were included from the Wenzhou Glaucoma Screening Program (WGSP) and followed up. A questionnaire was used to determine the LDSP. Asymmetric VF loss was defined as at least 2-dB difference in mean deviation (MD) between the 2 eyes at baseline. According to these values, the better eye and worse eye were defined. The number of those preferring the worse eye LDSP versus the better eye LDSP was compared. The number of progressive eyes with LDSP and fellow eyes of LDSP were also compared.
Results: Forty-five (66.2%) POAG and 34 (64.2%) NTG patients preferred the LDSP. Of these, 24 (53.3%, p=0.66) and 16 (47.1%, p=0.73) preferred the worse eye LDSP, respectively. Twenty-six eyes of the 45 POAG patients with both asymmetric VF loss and LDSP were judged as progression until the last follow-up (24.7 ± 9.5 months). Among which, there were 12 (46.2%) eyes with LDSP and 14 (53.8%) fellow eyes of LDSP (p=0.70).
Conclusions: Approximately two thirds of the POAG/NTG patients preferred the LDSP. However, we could not draw the conclusion that lateral decubitus sleeping position is associated with asymmetric VF loss or glaucoma progression.
Keywords: primary open-angle glaucoma; normal tension glaucoma; preferred sleeping position; asymmetric visual field defect
Validation of a simplified Chinese version of the pain self-efficacy Questionnaire (PSEQ) and PSEQ-2 for patients with chronic pain in mainland China
Authors: Yang Yilin , Yang Mingyuan , Zhao Jian , Bai Jinyi , Chen Kai , Zhou Xiaoyi , Wei Xianzhao , Li Ming 
Published: January 2019

Abstract
Background: PSEQ has been cross-culturally adapted into many languages with excellent reliability and validity. Recently, the short form of PSEQ-2 was developed and exhibited satisfactory psychometric properties. However, PSEQ and PSEQ-2 has not been translated or validated in mainland China. The present study aimed to evaluate the psychometric properties of simplified Chinese version of PSEQ and PSEQ-2 in patients with chronic pain.
Methods: The original version of PSEQ and PSEQ-2 were linguistically translated and adapted to formulate the simplified Chinese version, which were then administrated by 219 patients with chronic pain, along with a set of self-report health-related instruments. Statistical analysis was performed to evaluate the psychometric properties of the simplified Chinese version PSEQ and PSEQ-2.
Results: The simplified Chinese version of PSEQ and PSEQ-2 had been determined good to excellent internal consistency (Cronbach’s alpha, 0.95 and 0.83), test-retest reliability (overall ICC, ). and sound construct validity, which was supported by moderately strong association with the criterion measures. Additionally, exploratory and confirmatory factor analysis have found and confirmed one factor solution as hypothesized.
Conclusion: The simplified Chinese version of PSEQ and PSEQ-2 showed satisfactory psychometric properties in Chinese population with chronic pain, and could be safely utilized to evaluating the self-efficacy in clinical and research setting.
Keyword. PSEQ; PSEQ-2; simplified Chinese; validation
Nitrogen Supply from Green Manure Enhanced with Increased Tillage Frequency: A Note
Authors: León Castro Leonardo X. , Whalen Joann K. 
Published: January 2019

Core Ideas

Ion exchange membranes were tested for in situ evaluation of soil mineral N.
More tillage passes increased green manure decomposition and soil mineral N.
Ion exchange membrane were a good indicator of arugula N uptake.
Pea–oat green manure supplied up to 20% of the N required by arugula.
Tillage practices influence the decomposition of green manure and could be adjusted to synchronize the N supply from residues with crop N demand. This note evaluated ion exchange membranes (IEM) as an in situ tool for monitoring ammonium (NH4+) and nitrate (NO3−) dynamics after pea (Pisum sativum L.)–oat (Avena sativa L.) green manure was incorporated by one, two, or four passes of a rototiller. Mineral N from IEM and in 2 M KCl soil extracts was related to the cumulative N assimilated by arugula (Eruca sativa L.) during a 6‐wk period. Greater tillage intensity increased the IEM‐NO3−−N concentration on ion exchange membranes significantly, from 1.94 to 18.7 µg cm−2 wk−1, and the N supplied from green manure increased arugula N uptake significantly. The IEM‐N were as reliable as the soil chemical extractant in evaluating the mineral N released from green manure under field conditions.
Impact of Clip of the Reel on Creeping Bentrass (Agrostis stolonifera L.) Putting Greens
Authors: Dickson Kyley H. , Strunk William D. , Sorochan John C. , Nikolai Thomas A. , Hathaway Aaron 
Published: January 2019

Core Ideas
Limited impact of lower clip of the reel is noticed in bentgrass green quality and color.
Double cutting and lower clip of the reel does not always lower green speeds.
Lower clip of the reel picks up more sands than higher clip of the reel.
Buffer Strips on the Low‐Lying Plain of Veneto Region (Italy): Environmental Benefits and Efficient Use of Wood as an Energy Resource
Authors: Dal Ferro Nicola , Borin Maurizio , Cardinali Alessandra , Cavalli Raffaele , Grigolato Stefano , Zanin Giuseppe 
Published: January 2019

Vegetated buffer strips (VBS) are recognized as a cost‐effective way to reduce agricultural nonpoint‐source pollution. In agroecosystems with high field fragmentation, only narrow VBS that partially compromise farmers’ revenue are accepted. This study aimed to identify some ecosystem services as provided by VBS in terms of soil and water quality, and VBS performance in terms of wood for energy purposes. Buffer strip design (3 vs. 6 m wide) and composition were considered to define best practices for wood use at the farm level and for the local firewood market. Results showed that yearly wood pole production was 0.5 t 100 m−1, on average, ranging between a minimum of 0.22 t 100 m−1 and a maximum of 0.72 t 100 m−1 per row. Wood production had negligible effects on farmers’ revenue. By contrast, water quality was enhanced, especially with 6‐m‐wide VBS. Specific subsidies for the maintenance of VBS increased total income despite a reduction in crop production (−17.5% in 6‐m VBS with two rows). Subsidies might be better quantified at a site‐specific level by taking into account all ecosystem services that are provided by VBS. Promising solutions to increase farmers’ income are related to the wood seasoning process for firewood production; reducing the moisture content to <25% before the start of the winter season increases its market value.Core Ideas
Vegetated buffer strips are nature‐based solutions whose adoption is related to farmers’ revenue.
Lower crop production due to buffer strips is not compensated for by the local firewood market.
Soil and water quality were enhanced in the 6‐m‐wide buffer strips.
Paper‐based waterproof covers can improve firewood management and farmers’ revenue.
Kurumsal Kimlik Tasarımları ve Kültürel Farklılıklar (IKEA ve Koçtaş Örnekleri)
Authors: Ofli Esi , Tunç Arif Ziya 
Published: January 2019

Öz Kültür, bir toplumun kimliğini oluşturur, onu diğer toplumlardan farklı kılar. Bir görsel iletişim yöntemi olan grafik tasarım ürünleri de kültür ile ilgili ipuçları taşır.Sahip olduğu kültürün özellikleri, grafik tasarım görsellerinde gözlenebilen bir ülke olan İsveç, aynı zamanda kendine özgü bu grafik tasarım anlayışının da etkisiyle dünyaca ünlü markalara ev sahipliği yapmaktadır. Bu projede, yaratıldıkları ülkenin kültürel özelliklerini, grafik tasarım yönünden yansıtabilmeleri bakımından güçlü kurum kimlikleriyle öne çıkan İsveç kökenli uluslararası bir mobilya mağazası olan IKEA ile ev geliştirme perakendeciliği kuruluşu olan Koçtaş markaları ele alınmıştır. Bu araştırmada nitel araştırma yöntemlerinden döküman analizi tekniğine yer verilerek, IKEA ve Koçtaş markalarına ait kurumsal kimlik görselleri, temel grafik tasarım prensipleri olan birlik/uyum, denge, hiyerarşi, ölçek/oran, hakimiyet/vurgu, benzerlik ve kontrast ile kültürel farklılıklara bağlı ayırt edici özellikler aracılığıyla çözümlenmeye çalışılmıştır. Bu markaların kurumsal kimlik tasarımlarında kullanılan grafik tasarım dili, ülke kültürlerini yansıtması bakımından incelenirken; kültürel farklılıkların grafik tasarıma etkisi sorgulanmıştır.

Anahtar Kelimeler: Kültürel Farklılıklar, Grafik Tasarım, Kurumsal Kimlik, Marka, Toplum.
Lesiones musculoesqueléticas en mujeres adultas sedentarias que ingresan a un programa de ejercicio físico.
Authors: Alvarado Arenas Vanessa , Ruiz Padilla Beatriz , Rodríguez Gutiérrez María Cristina 
Published: January 2019

Introducción: Las lesiones músculoesqueléticas son un problema sumamente frecuente en México, sin embargo no existen estadísticas sobre su epidemiología; existen datos de acuerdo con el Sistema Nacional de Salud de la prevalencia de fracturas que fueron causantes de alrededor 85 964 hospitalizaciones en hombres y en mujeres de 52 042, mientras que en luxaciones y esguinces, su prevalencia en hombres fue de 7 486 y en mujeres de 3 878 que representaron cerca del 2% del total; estas lesiones son: contusiones, fracturas, esguinces, luxaciones y lesión muscular (domat), su incidencia supone entre el 10% y 55% de todas estas lesiones3. Objetivo: Identificar la incidencia y describir los factores predisponentes de lesiones músculoesqueléticas en mujeres adultas sedentarias con factores de riesgo de osteoporosis y que inician un programa de ejercicio físico para mejorar la densidad mineral ósea. Metodología: Estudio prospectivo, longitudinal y descriptivo, conformado por N = 99 mujeres sedentarias entre 45 a 60 años de edad con factores de riesgo para padecer osteoporosis, que ingresaron al proyecto “Eficacia de un programa de entrenamiento físico para mejorar la densidad mineral ósea”. Para el tratamiento estadístico se obtuvieron medidas de tendencia central, dispersión y de correlación. Resultados: 26% de las mujeres presentaron lesiones inducidas por el ejercicio físico, como bursitis rotuliana, esguince grado 1 y 2, fisura de tibia, periostitis y dolor muscular de aparición tardía o Domat. A pesar de que las características físicas predominantes en estas mujeres no fueron favorables comparándolas con los parámetros esperados para su edad, sexo y actividad física, no podemos afirmar que estas hayan sido los factores predisponentes para sufrir lesiones, ya que su correlación no resultó estadísticamente significativa. Discusión: No encontramos reportada la frecuencia de lesiones en este tipo de población que inicie un programa de ejercicio físico, por lo tanto no tenemos referentes para comparar la incidencia. Conclusiones: A pesar de que el ejercicio físico fue organizado y controlado y se otorgó cuidado integral con énfasis en la prevención, se presentaron lesiones músculo esqueléticas.