bluuebunny/crossref_metadata_2025_split huggingface dataset:
PENGARUH DAYA TARIK IKLAN TERHADAP BRAND ATTITUDE MELALUI BRAND AWARENESS SEBAGAI VARIABEL MEDIASI
Authors: Utami Ni Komang Desi , Ekawati Ni Wayan 
Published: October 2019

This study explains the influence of the attractiveness of advertising on brand awareness, the influence of attractiveness of advertising and brand awareness to brand attitude, then the role of brand awareness in mediating the influence of the attractiveness of advertising to brand attitude. This research was conducted in Denpasar City involving 110 respondents. The analysis technique used is the path. The results showed that the attractiveness of advertising affected positively and significantly on brand awareness, the attractiveness of advertising and brand awareness influenced positively and significantly on brand attitude, besides that brand awareness also significantly mediated the relationship of the attractiveness of advertising on brand attitude. PT. Wings Food is recommended to innovate and develop strategies.
Keywords: advertisement attractiveness, brand awareness, brand attitude
PENGARUH SERVANT LEADERSHIP DAN KOMITMEN ORGANISASIONAL TERHADAP KINERJA KARYAWAN BAGIAN DANA BANK SULTRA KENDARI
Authors: Basalama Marsitha zubha Sakinah , Piartrini Putu Saroyini 
Published: October 2019

The purpose of this study was to determine the effect of servant leadership and organizational commitment on employee performance. The research was conducted at Kendari Southeast Sulawesi Bank. This study uses a whole population of 50 respondents in the Fund Section and the data used in the form of a questionnaire. The technique of data analysis uses double linear regression analysis. Based on the test results obtained the results of servant leadership have a positive and significant effect on employee performance, as evidenced by the beta coefficient of (?) 0.342 with a significant value of 0.004. Organizational commitment has a positive and significant effect on employee performance, as evidenced by the beta coefficient of (?) 0.651 with a significant value of 0.001. The coefficient of determination (R2) of 0.836 or 83.6 percent of the performance of Southeast Sulawesi Bank employees is influenced by servant leadership and organizational commitment, while the remaining 16.4 percent is influenced by other variables.
Keywords: servant leadership, organizational commitment, employee performance
PERAN MOTIVASI KERJA DALAM MEMEDIASI PENGARUH PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN
Authors: Suryawan I Gede Made Yudi , Suwandana I Gusti Made 
Published: October 2019

This research was conducted at PT Sejahtera Indobali Trada Tabanan Branch. The number of samples taken is 54 employees, with the method used is a saturated sample. Data collection was obtained from the results of interviews and questionnaires. Data analysis techniques used the classic assumption test, path analysis (path analysis), sobel test and VAF test. The results of the study are career development has a positive and significant effect on employee motivation. Career development has a positive and significant effect on employee performance. Work motivation has a positive and significant effect on employee performance. Work motivation has a positive and significant effect in mediating the relationship between career development and employee performance.
Keywords: career development, work motivation, employee performance
PENGARUH PERCEIVED ORGANIZATIONAL SUPPORT TERHADAP KOMITMEN ORGANISASIONAL DENGAN KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI
Authors: Cahayu Ni Made Anggun , Rahyuda Agoes Ganesha 
Published: October 2019

The purpose of this study was to determine how the role of job satisfaction in mediating the effect of perceived organizational support on organizational commitment. This research was conducted at PT Angkasa Pura Hotel, In-Flight Catering, Tuban. The number of samples taken were 89 employees, using the proportionate random sampling technique. Data collection was obtained from the results of interviews, observation and questionnaires. Data analysis using classical assumption test, path path analysis, sobel test. Based on the results of the analysis it was found that perceived organizational support had a positive and significant effect on job satisfaction. Perceived organizational support has a positive and significant effect on organizational commitment. Job satisfaction has a positive and significant effect on organizational commitment. Perceived organizational support has a positive and significant effect on organizational commitment through mediating job satisfaction. Efforts to increase employees' sense of organizational commitment, organizations should be able to provide support to their employees because the higher the support given to employees, the higher the job satisfaction felt by employees.
Keywords: perceived organizational support, organizational commitment, job satisfaction.
PERAN MEDIASI MOTIVASI KERJA PADA PENGARUH KOMPENSASI TERHADAP SEMANGAT KERJA DI BUMDES UDAKA DAWAN
Authors: Adnyani Ni Putu Ade Novita , Surya Ida Bagus Ketut 
Published: October 2019

This study aims to determine the role of mediating work motivation on the effect of compensation on employee morale. This research was conducted at UDAKA Dawan BUMDes. The number of samples used is 37 employees, with a saturated sample method where all population numbers are sampled. Data collection is obtained from questionnaires. Data analysis used in this study is path analysis and sobel test. The results of this study found that compensation has a positive effect on morale, compensation has a positive effect on work motivation, work motivation has a positive effect on morale, and the role of work motivation has a positive effect in mediating the effect of compensation on morale. The management of UDAKA BUMDes Dawan should pay more attention to the division of labor for employees, the convenience of employees in work, and the provision of salaries that are appropriate to the performance of employees with the aim of increasing employee morale. With high morale, the achievement of performance will be better.
Keywords: work morale, work motivation, compensation
PENGARUH KEADILAN ORGANISASIONAL, KOMITMEN ORGANISASIONAL, DAN KEPUASAN KERJA TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB)
Authors: Wahyuni Ni Putu Devi Erlina , Supartha I Wayan Gede 
Published: October 2019

This study aims to determine the effect of organizational justice, on OCB, to determine the effect of organizational commitment on OCB and to determine the effect of job satisfaction on OCB on Dash Hotel Seminyak. The method of determining the sample in this study was conducted by Slovin approach so that the number of respondents was 91 people. The analytical tool used is multiple linear regression analysis techniques. The results obtained in this study are organizational justice that has a positive and significant effect on OCB. This shows that the better organizational justice given to Dash Hotel Seminyak, the OCB of employees will also increase. Organizational commitment has a positive and significant effect on OCB. This shows the higher organizational commitment of Dash Hotel Seminyak employees, the OCB level for employees will also increase. And job satisfaction has a positive and significant effect on OCB. This shows that the higher job satisfaction of Dash Hotel Seminyak employees, the higher the OCB level for employees.
Keywords: organizational justice, organizational commitment, job satisfaction, OCB
PENGARUH PROFITABILITAS, LIKUIDITAS, KEPEMILIKAN INSTITUSIONAL DAN KEPEMILIKAN MANAJERIAL TERHADAP NILAI PERUSAHAAN
Authors: Dewi Linda Safitri , Abundanti Nyoman 
Published: October 2019

The main purpose of companies that have gone public (companies whose shares are listed on the Indonesia Stock Exchange) is to generate profits to increase the value of the company. This study aims to determine the effect of profitability, liquidity, institutional ownership, and managerial ownership on firm value. This research was conducted on the property and real estate sector which was listed on the Indonesia Stock Exchange for the period 2014-2017, with a sample of 11 companies. Data collection is done by purposive sampling method. Technical data analysis in this study uses multiple linear regression analysis. Based on the analysis obtained results that profitability and managerial ownership have a positive and significant effect on firm value, while liquidity and institutional ownership have a negative effect on firm value.
Keywords: firm value; profitability; liquidity; institutional ownership; managerial ownership
PERAN PERCEIVED USEFULNESS DALAM MEMEDIASI PENGARUH KEPERCAYAAN TERHADAP MINAT BELI MASYARAKAT DI KOTA DENPASAR
Authors: Pradana Putu Rico , Rahanatha Gede Bayu 
Published: October 2019

The purpose of this study is to explain and obtain empirical evidence about the effect of trust on perceived usefulness, the effect of trust and perceived usefulness on buying interest. The population in this study is consumers in the city of Denpasar who have an interest in buying fashion products at the online store Zalora. The number of samples used in this study were 110 respondents. The data analysis technique used in this research is Path Analysis. The results showed that trust has a positive and significant effect on perceived usefulness, trust has a positive and significant effect on consumer buying interest, perceived usefulness has a positive and significant effect on consumer buying interest, and perceived usefulness positively and significantly mediates the effect of trust in consumer buying interest. This has the meaning that consumers who already have confidence in Zalora's online store fashion products, then supported by the perception of good benefits for consumers, can increase consumer buying interest in the online site Zalora.
Keywords: perceived usefulness, trust, buying interest, online shop, fashion
PENGARUH ESTEEM NEEDS TERHADAP NIAT BELI KONSUMEN DENGAN BRAND TRUST SEBAGAI VARIABEL MEDIASI
Authors: Liwe Pauline Geethruida , Nurcaya I Nyoman 
Published: October 2019

The following research aims to analyze the effect of esteem needs on consumer purchase intentions with brand trust as a mediating variable. The research was conducted with Path Analysis data analysis techniques. The sample was obtained by using a purposive sampling method of 100 respondents. Based on the results of the analysis it can be concluded that the needs esteem has a positive and significant effect on consumers' purchase intention. Esteem needs have a significant positive influence on the customer's brand trust. Brand trust has a positive and significant influence on consumers' purchase intentions. Brand trust mediates the positive influence of esteem needs on consumer buying intentions. Suggestions that can be given to Polo producers Ralph Lauren must pay attention to consumers about whether or not a Polo Ralph Lauren product is useful to be an inspiration and give an increase in esteem needs.
Keywords: esteem needs, brand trust, purchase intention
PERAN CUSTOMER SATISFACTION MEMEDIASI PENGARUH BRAND IMAGE TERHADAP WOM DALAM FAST FASHION RETAIL
Authors: Linardi Maya Devi , Rahyuda I Ketut 
Published: October 2019

The purpose of this study is to examine the effect of brand image on word of mouth behaviour through keeping customer satisfaction with H&M product consumers. The number of samples taken was 160 in H&M product consumers who had the criteria to have purchased H&M products, domiciled in Denpasar City, and were last educated in high school. Data was collected through questionnaires. The analysis technique used is the sobel test using path analysis. Based on the results of the analysis it was found that brand image variables had a positive and significant effect on customer satisfaction on H&M product consumers, the brand image variable had a positive and significant effect on word of mouth behaviour on H&M product consumers, customer satisfaction variables had a positive and significant effect on word of mouth behaviour to H&M product consumers and the brand image variables had a positive and significant effect on word of mouth behaviour through keeping customer satisfaction with H&M product consumers in Denpasar City.
Keywords: brand image, customer satisfaction, word of mouth
PERAN KOMITMEN ORGANISASI DALAM MEMEDIASI PENGARUH ORGANIZATIONAL JUSTICE TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR
Authors: Nurwadi Veby Komalasari , Ardana I Komang 
Published: October 2019

This study aims to determine the role of organizational commitment in mediating the effect of organizational justice on organizational citizenship behavior on taxi drivers Blue Bird Group Jimbaran. This research was conducted at Blue Bird Group Jimbaran with a total of 439 taxi drivers. The method of determining the sample used in this study was simple random sampling with a sample of 66 people. Methods of collecting data through interviews and questionnaires. The data analysis technique used in this study is the Classical Assumption Test, Path Analysis and Sobel Test. The results of the study show that organizational justice has a positive and significant effect on organizational commitment. Organizational commitment has a positive and significant effect on organizational citizenship behavior. Organizational justice has a positive and significant effect on organizational citizenship behavior. Organizational justice has a positive and significant effect on organizational citizenship behavior through mediating organizational commitment. The company should be able to improve organizational justice in the company so that it can increase organizational commitment and foster organizational citizenship behavior in each individual.
Keywords: organizational commitment; organizational justice; organizational citizenship behavior.
PENGARUH KURS, GROSS DOMESTIC PRODUCT DAN SOLVABILITAS TERHADAP RETURN SAHAM INVESTOR PADA PERUSAHAAN PERTAMBANGAN
Authors: Dewi Martina Carissa , Artini Luh Gede Sri 
Published: October 2019

The level of return obtained by investors is influenced by microeconomic and macroeconomic factors. This study aims to obtain empirical evidence regarding the effect of exchange rates, Gross Domestic Product and solvency on stock returns. This research was conducted at the mining company in the coal sub-sector on the Indonesia Stock Exchange. All the coal mining sub-sector companies listed on the Stock Exchange for the period 2014-2017 used as the population. The method of determining the sample used is using a saturated sampling technique. Multiple linear regression test used as the data analysis on this research. Based on the results of the analysis of this study it was found that the exchange rate and GDP had a negative and significant effect on stock returns. The solvency proxied by DER has a positive and significant effect on stock returns.
Keywords: Exchange Rate, Gross Domestic Product, Solvability and Return.
PENGARUH SIKAP DAN NORMA SUBJEKTIF TERHADAP NIAT BELI PRODUK SEPATU LEAGUE
Authors: Suarjana I Kadek Alit , Suparna Gede 
Published: October 2019

The purpose of this study was to determine the effect of attitudes towards the purchase intention of League shoes products in Denpasar City. The population of this study is the people who have the desire to buy League brand shoes products in Denpasar City. The sampling technique in this study was purposive sampling which was based on the criteria that respondents had the desire to buy League brand shoes products that already had monthly income and were domiciled in Denpasar City. The sample size in this study uses indicator parameters, so that the number of samples obtained is 140 respondents. Methods of collecting data using questionnaires. The analysis technique used is multiple linear regression analysis. The results of this study indicate that subjective attitudes and norms have a positive and significant effect on the purchase intention of League shoes products in the city of Denpasar. This means that the more positive the consumer attitude towards League shoes products and the better the subjective norms on these products, the higher consumer purchase intention in League shoes products in Denpasar City.
Keywords: attitude, subjective norms, purchase intention
PERAN MEDIASI KEPUASAN KERJA PADA PENGARUH WORK-FAMILY CONFLICT TERHADAP TURNOVER INTENTION KUTABEX BEACH FRONT
Authors: Silvyana Ni Putu Mia , Wibawa I Made Artha 
Published: October 2019

The research was conducted at Kutabex Beach Front. The number of samples used was 56 female employees, with a purposive random sampling technique. Data collection was obtained from interviews and questionnaires. The data analysis technique used is structural equation model (SEM) using variance based with partial least square (PLS) 3.0 and variance accounted for (VAF) to test mediating variables. The results of this study found that work-family conflict had a significant negative effect on job satisfaction. Work-family conflict has a significant positive effect on turnover intention. Job satisfaction has a significant negative effect on turnover intention. Job satisfaction acts as a partial mediation on the effect of work-family conflict on turnover intention. The implications of this study are expected to reduce work-family conflict so that employees can feel job satisfaction and have no desire to leave the company. The limitations of this study can only be applied in the Kutabex Beach Front environment.
Keywords: job satisfaction, work-family conflict, turnover intention
PERAN KEPERCAYAAN MEREK MEMEDIASI PENGARUH KEPUASAN KONSUMEN TERHADAP NIAT BERPINDAH MEREK
Authors: Bhasmara Putra Ida Bagus Gede , Kusumadewi Ni Made Wulandari 
Published: October 2019

Mismatch between consumer expectations and the reality obtained this will sooner or later affect the decline in brand trust so this stops buying and looking for other brands to satisfy their desires and expectations. The purpose of this study was to determine the effect of customer satisfaction on the intention to switch brands through brand trust in Simpati card users in the city of Denpasar. This study used a sample of 90 respondents through a purposive sampling method. Data collection method used through questionnaires. The data analysis technique used is path analysis technique and sobel test. The results of the analysis show that consumer satisfaction has a positive effect on brand trust, consumer satisfaction has a negative effect on the intention to switch brands, brand trust has a negative effect on the intention to switch brands and brand trust as a mediation of consumer satisfaction with the intention to change brands.
Keywords: consumer satisfaction, brand trust, intention to change brands
PERAN INOVASI PRODUK DALAM MEMEDIASI PENGARUH ORIENTASI PASAR TERHADAP KINERJA PEMASARAN
Authors: Devara Komang Satya , Sulistyawati Eka 
Published: October 2019

The purpose of this study is to explain product innovation plays a role in mediating the effect of market orientation on marketing performance. This research was conducted at the fashion industry UKM in Denpasar City. The number of samples in this study were 50 respondents. The sampling technique is non-probability sampling using the purposive sampling method. Data collection was obtained from the results of questionnaires in the fashion industry SMEs in Denpasar City. Data analysis in this study used path analysis and sobel test. The results of path analysis and sobel test show that product innovation variables play a role in mediating the effect of market orientation on the marketing performance of the fashion industry SMEs in Denpasar City. The results of this study indicate that the better the fashion industry SMEs in Denpasar City make product innovations, the greater the influence of market orientation on marketing performance.
Keywords: market orientation, product innovation, marketing performance
Analysis of Code Switching in Dialogue of Indonesian Novel Permainan Maut by Lexie Xu
Authors: Yosi Ni Putu Diana , Sadia I Gede 
Published: October 2019

This undergraduate thesis entitled “Analysis of Code Switching in Dialogue of Indonesian Novel Permainan Maut by Lexie Xu” has two aims which are; to analyze the types of code switching and the functions of code switching that is found in the novel. The data source that is used in this study is a novel entitled Permainan Maut by Lexie Xu. It was chosen as the data because there are many characters who come from different social background that makes them often to talk in various languages. This phenomenon could help to analyze on how code switching works in every dialogues. The data was collected using documentation method and analyzed using theory from Wardhaugh (1986) in his book entitled An Introduction to Sociolinguistics to analyze the types of code switching and from Appel & Muysken (1987) in his book entitled Language Contact and Bilingualism to analyze the functions of code switching. Furthermore, it is presented in informal method using words to explain the type and function of code switching used by the character in their dialogue. The result of this study explains that Situational Code Switching is more dominant to be used than Metaphorical code switching. Not all functions of code switching can be found in these dialogues. Only four out of six are used, they are: Referential Function, Metalinguistics Function, Phatic Function and Expressive Function.
Konstruksi Kalimat pada Dialog Film Rumah Tanpa Jendela Karya Aditya Gumay
Authors: Sri Maharani Ni Made , Satyawati Ni Made Sri , Putrayasa I G.N.K. 
Published: October 2019

The study entitled “Konstruksi Kalimat Pada Film Dialogue Rumah Tanpa Jendela karya Aditya Gumay”. The purpose of this study is to describe the structure, type, and meaning of the sentence in Film Dialogue Rumah Tanpa Jendela. The theoretical basic used in this study is structural theoryaccording to Verhaar (2012) and is supported by operational approaches in semantic cognitive, connotative, and emotive meaning. The method and technique used to collect data in this study is the method refer to thenote taking technique. At the stage of presenting the results of data analysis, the method used is ushed. At the stage of presenting the results of data analysis informal and formal methods are used.The results of this study are foundin the structure of single sentences and compound sentences divided into two sentence patterns, namely single sentence patterns and compound sentence patterns. Single sentence pattern consist of SPO type, SPKet type, SPOKet type, SPPel type, PO type, POKet type, SP type, PS type, Pket type, and PSKet type. Compound sentence patterns consist SPKe+Pket type, SP+SPKet type, SPKet+SP type, SP+SketPO type, PKet+SPKet type, SPKet+Pket type, Konj+SP+SPO, and SP+SP type. Type of sentence based onthe nuber of clauses based on syntatic form, basedon the internal struture ofthe main clause, based on the presence or absence of changes in exclusion, based on syntactic functions.