bluuebunny/crossref_metadata_2025_split huggingface dataset:
Multisensory Marketing: Creating New Sustainability Perspective in Hospitality Sector
Authors: Kumar Prarthana 
Published: August 2019

Synchronic studies in marketing propose that sensory stimulus, like colour, lighting effects, backdrop music, ambient scents or upholstery‘s texture, affect consumers‘ evaluation of the milieu, the wares presented, and affect consumer behavior (e.g., approximate amount spent, time spent at a store). A Customer is frequently attracted towards a brand based on its sensory experience. In toto, the unexpurgated world is experienced through multiple senses. (Lindstrom & Kotler, 2005). Ingenious brands are discovering means to captivate the entire consumer senses to fortify their brand experience, by amalgamating every sense into the marketing strategy, this approach is called Sensory Marketing. Sensory branding is based on the idea that we are most likely to form, retain and revisit memory when all five senses are engaged. Many companies are discovering that when they engage consumers with multiple sensory touch points—not just the traditional sensory channels of sight or hearing—they can enhance customers‘ emotional connection with their products and brands. The multisensory strategies seek to go beyond delivering functionality and value to evoking significant personal identification with products. It aims to fill in the lacuna of the conventional marketing. Technology is one of the main factors driving Sensory marketing to success. Sensory Marketing has made its mark in multiple fields like Automobiles, Airlines, Hospitality, Casinos, Retail stores, Textile, Leather production, Skin Care and Cosmetics at multiple levels. The following are a few examples for multisensory applications: 74% of Europeans and 46% of American recognize the Nokia ringtone (Lindstrom, 2005); Ford has a specific branded aroma since 2000. 27% of US consumers and 37% of Europeans consider ford has a distinct smell. (Lindstrom, 2005); United Airlines has adapted a famous composition, George Gershwin‘s Rhapsody in Blue, and personalized it; Restaurants play slower music as it creates extended dining hours, increasing 29% of average bill according to an experiment; Heinz launched EZ Squirt Blastin‘, Green Ketchup in 2001. They sold over 10 million bottles in the first 7 months. That is the highest sales peak in the history of Heinz, all because of a simple color adjustment. This paper deals with use of sensory marketing in technology and the use of technology to make Sensory Marketing successful.
АНТРОПОМЕТРИЧЕСКИЕ ОСОБЕННОСТИ И КОМПОНЕНТНЫЙ СОСТАВ МАССЫ ТЕЛА У МУЖЧИН С ХРОНИЧЕСКОЙ ОБСТРУКТИВНОЙ БОЛЕЗНЬЮ ЛЕГКИХ В УСЛОВИЯХ КОМОРБИДНОСТИ
Authors: Kozlov Evgeny Vyacheslavovich , Yaskevich Roman Anatolyevich , Moskalenko Olga Leonidovna , Kochergina Ksenia Nikolaevna 
Published: August 2019

Цель: Изучение и сравнительный анализ компонентного состава массы тела и антропометрических показателей у мужчин с хронической болезнью легких (ХОБЛ) при коморбидности с артериальной гипертонией (АГ).Материалы и методы. В исследование было включено 136 пациентов мужского пола, средний возраст 61 лет. Из них пациентов с ХОБЛ в сочетании с АГ – 63 человека, пациентов с ХОБЛ без АГ 29 человек. Группу сравнения составили 44 пациента с АГ без ХОБЛ. Протокол исследования включал: клинические, инструментальные и лабораторные методы исследования.Результаты. В ходе проведенного исследования были выделены закономерности распределения конституциональных типов у мужчин с ХОБЛ в условиях коморбидности, а также установлены особенности антропометрических показателей и компонентного состава массы тела в исследуемых группах. Особенностью распределения мужчин по конституциональным типам является преобладание лиц с грудным конституциональным типом среди мужчин с ХОБЛ и преобладание лиц с мускульным конституциональным типом среди мужчин с АГ и ХОБЛ и АГ. Получены данные о росто-весовых параметрах, компонентном составе тела у представителей с ХОБЛ в зависимости от степени тяжести заболевания. При прогрессировании ХОБЛ отмечается тенденция к уменьшению ИМТ и снижению жировой и мышечной компонент массы тела.Заключение. Установлено, что в при прогрессирования ХОБЛ уменьшаются значения ИМТ, с параллельным увеличением доли пациентов с нормальной массой тела, за счет уменьшения доли больных с избыточной массой тела и ожирением.
Possible implications and clinical value of commercially sponsored evaluations: discussion on research methodology
Authors: Chapman-Jones David , Lusher Joanne 
Published: August 2019

This paper is written in response to a publication in the Journal of Wound Care in 2018 by Guest et al., ‘Cost-effectiveness of an electroceutical device in treating non-healing venous leg ulcers: results of an RCT’. The publication and subsequent analysis of the paper provides a vehicle for a wider debate about the care of people with wounds, including who manages the wound, how resources are allocated and the use of supplemental technologies. It also raises a further important issue regarding whether the outcomes from a single randomised controlled trial (RCT) provides a more reliable level of evidence than the findings of previous investigations involving observational trials. This article analyses the results from the cited study, comparing clinical outcomes from previous published studies, and evaluates whether a conclusion may be reached as to the most appropriate and reliable method to assess the efficacy of such medical devices used in wound care. It discusses why the assessment of clinical evidence can be a problem when there is variance of outcomes in studies which use different research methodologies. The hierarchy of evidence lies at the heart of the appraisal process; and within health-care it is common that smaller commercial companies present small-scale observational trials as evidence for the efficacy of the product they are promoting. We question whether this level of data promoted as evidence for clinical efficacy should be dismissed. Guest et al. reported that, in the UK within wound care, clinical practice is inconsistent with significant regional variations; therefore, unless clinical practice guidelines are strictly enforced in a study, which then may be unrepresentative of clinical practice, does it mean that any results produced could not be transferred to the clinical environment? We discuss the conundrum.
Rapid debridement with monofilament fibre debridement technology: clinical outcomes and practitioner satisfaction
Authors: Roes Claas , Calladine Leanne , Morris Clare 
Published: August 2019

Objective: To determine the clinical effect and consequential levels of health professionals and patient satisfaction with the results of debridement episodes of wounds with visible slough and/or scaly skin using monofilament fibre debridement technology. Methods: This was a non-comparative, open label evaluation conducted in static/non-healing acute and chronic wounds with visible slough and/or scaly skin that required debridement. Monofilament fibre debridement technology was applied in 1–2 sequential treatment episodes during normal clinical practice which followed local practice, guidelines or formularies. Following the clinical phase of the evaluation, health professionals were invited to complete an online survey of the clinical outcomes and their satisfaction with them. Results: Survey questions were answered by 1129 health professionals. Wounds managed using the monofilament fibre debridement technology during this evaluation included leg ulcers (63%), pressure ulcers (10%), dehisced surgical wounds (3%), diabetic foot ulcers (8%) and other wounds (13%). ‘Other’ wound types included acute dirty wounds, burns, cellulitis, psoriasis, diabetic amputation wounds, dry flaky skin, moisture wounds, trauma, varicose eczema. Of the wounds, 12% were reported as non-static. There was visible change in the wound and/or skin after first use of the monofilament fibre debridement technology in a high proportion of all wound types, and a further increase in the proportion of wounds with visible change after the second use. The visible difference was significant for both static and non-static wounds. User and patient satisfaction with all clinical outcomes were high, whether or not the user and patient had previous experience of monofilament fibre debridement technology. Conclusion: Monofilament fibre debridement technology provides rapid, visible and effective debridement of slough and scaly skin after one application and further visible improvement after two applications in static and non-static wounds. Health professionals and patients report high levels of satisfaction with outcomes following application of the monofilament fibre debridement technology.
Collagen regeneration template in the management of full-thickness wounds: a prospective multicentre study
Authors: Alet Jean-Maxime , Michot Audrey , Desnouveaux Emilie , Fleury Marion , Téot Luc , Fluieraru Sergiu , Casoli Vincent 
Published: August 2019

Objective: To evaluate the tolerance and healing rate of a collagen regeneration template in covering full-thickness wounds, including rate of adverse events. Method: In this prospective, multicentre study, patients with a full-thickness wound underwent two-stage surgery consisting of implantation of a collagen regeneration template followed by a split-thickness skin graft (STSG). Patients were followed-up for 12 months. Adverse events arising from either the implantation or STSG were evaluated. Results: Of the 33 patients included in the study, 29 completed the full follow-up period. During the study, 13 adverse events occurred at the treated wound site, as reported by 11 patients during follow-up. These included local infection (n=5), a diffuse infection (n=1) and non-infectious seroma under the silicon layer (n=1). The mean percentage of take of the collagen template at 21±7 days after implantation was 81.2% of the treated surface. The mean percentage of take of STSG at 28 days after grafting was 84.4% of grafted surface. STSG was successful in 28 patients, but was completely rejected at 12 months for one patient. Mean functional score at 12 months, as evaluated by the treating surgeons, was 76.8/100 and mean aesthetic score was 62.7/100. Conclusion: This study found use of a collagen regeneration template to be a safe procedure for the coverage of full thickness-wounds.
Regulatory approval process for advanced dressings in India: an overview of rules
Authors: Yadav Vibhu , Mittal Amit , Bansal Parikshit , Singh Sachin Kumar 
Published: August 2019

Objective:There is a high rate of death due to burns and wound infections in India. Innovators and manufacturers of wound and burn dressings need to keep themselves abreast of the most current rules governing medical devices. The concept of advanced dressings is emerging in India. However, local manufacturing is hindered by an absence of clear regulatory guidelines. The lack of advanced wound and burn dressings on the market critically affects patient survival rates, while imports from other countries make dressings unaffordable and beyond the reach of most patients. This article presents the details of an approval procedure for advanced dressings and provides manufacturers, innovators and investors with a better understanding of the classification rules, import, export and marketing approval processes. We also discus the reasons for high levels of imports and costs, as well as suggestions on how to address this.Method:A critical analysis was conducted of 54 research and review articles, including regulatory guidelines to control the marketing of wound and burn care dressings recommended by international regulatory agencies.Conclusion:India is highly dependent on imports of advanced dressings. Due to lack of clear, quality regulatory guidelines, innovators and manufacturers are facing issues while showcasing their product in the Indian market. Thus development of clear quality regulatory guidelines is crucial. Therefore, this article may guide and encourage manufacturers to develop advanced dressings in India
Referral of patients with diabetic foot ulcers in four European countries: patient follow-up after first GP visit
Authors: Sánchez-Ríos Juan Pedro , García-Klepzig JL , Manu Chris , Ahluwalia Raju , Lüdemann Claas , Meloni Marco , Lacopi Elisabetta , De Buruaga Víctor Rodriguez-Saenz , Bouillet Benjamin , Vouillarmet Julien , Lázaro-Martínez José Luis , Van Acker Kristien 
Published: August 2019

Objective: This study aimed to analyse the characteristics of patients, including demographics, medical history and treatment, with a diabetic foot ulcer (DFU) during their first follow-up visit to a general practitioner (GP). Methods: A two-part quantitative online questionnaire was distributed among GPs in France, UK, Germany and Spain. Part one entailed a survey of GPs' perceptions of referrals for DFU. Part two collected data on recently managed DFU cases. The percentage of responses was compared for each question and across the four countries for significant differences. Results: In part one of the study, 600 questionnaires were collected (150 per country) and 1188 patients managed for a DFU were included in the second part. About 88% of patients had type 2 diabetes, with a significant proportion of suboptimal control (average HbA1c: 10.64mmol/l). A patient complaint led to diagnosis in 60% of the cases. Wounds were found to be more frequently located in the toes and midfoot, and were superficial (according to the Texas Wound Classification system) in 80% of the cases. More than two-thirds of patients developed small wounds (<5cm2); more than half of them had infected wounds. Approximately 50% of wounds were ischaemic, which triggered the onset of a DFU. Follow-up wound examinations before and after hospitalisation were performed by nurses, except in Germany where GPs undertook this role, including prescribing offloading devices and in the UK where follow-up was managed by podiatrists. Ischaemia, wound necrosis, suspected osteomyelitis and absence of wound healing were the primary reasons for hospital admission during the first month after diagnosis. Conclusion: Delay in specialised foot care is a recurring topic in the treatment of DFUs, even with different health-care structures across Europe. Knowledge and education on DFUs should be reinforced among GPs and nurses to establish a global DFU care network between primary and specialised care, avoid hospitalisation and adequately manage high-risk patients.
Low Incidence of Advanced Neoplasia in Serrated Polyposis Syndrome After (Sub)total Colectomy: Results of a 5-Year International Prospective Cohort Study
Authors: Bleijenberg A.G.C. , IJspeert J.E.G. , Carballal S. , Pellise M. , Jung G. , van Herwaarden Y.J. , Bisseling T.M. , Nagtegaal I.D. , van Leerdam M.E. , Spaander M.C.W. , van Lelyveld N. , Bessa X. , Rodríguez-Alcalde D. , Bastiaansen B.A.J. , de Klaver W. , Bemelman W.A. , Bujanda L. , Koornstra J.J. , Rivero L. , Rodríguez-Moranta F. , Balaguer F. , Dekker E. 
Published: August 2019

INTRODUCTION:
Serrated polyposis syndrome (SPS) is accompanied by a substantially increased colorectal cancer (CRC) risk. To prevent or treat CRC in patients with a very high polyp burden, (sub)total colectomy with ileorectal or ileosigmoidal anastomosis is regularly performed. The CRC risk after (sub)total colectomy might be decreased, but evidence is lacking. We aimed to assess the yield of endoscopic surveillance in patients with SPS who underwent (sub)total colectomy.

METHODS:
For this post hoc analysis, we used prospectively collected data from a large international prospective cohort study. We included patients diagnosed with SPS (World Health Organization type I and/or III) who underwent (sub)total colectomy. Primary endpoint was the cumulative 5-year incidence of CRC and advanced neoplasia (AN).

RESULTS:
Forty-eight patients (mean age 61 [±7.8]; 52% men) were included and followed up for a median of 4.7 years (interquartile range 4.7–5.1). None of the patients developed CRC during follow-up. Five patients developed AN, corresponding to a cumulative 5-year AN incidence of 13% (95% confidence interval 1.2–23). In 4 patients, AN was diagnosed at the first surveillance endoscopy after study inclusion, and in 1 patient, AN was detected during subsequent rounds of surveillance. The risk of AN was similar for patients with ileorectal and ileosigmoidal anastomosis (logrank P = 0.83).

DISCUSSION:
(Sub)total colectomy mitigates much of the excess risk of CRC in patients with SPS. Advanced neoplasms are mainly detected at the first endoscopy after (sub)total colectomy. Based on these results, after the first surveillance, intervals might be extended beyond the currently recommended 1–2 years.
Seaweed resources of Brazil: what has changed in 20 years?
Authors: Simioni Carmen , Hayashi Leila , Oliveira Mariana C. 
Published: August 2019

Abstract
In 1998 Critchley and Ohno published the book Seaweed resources of the world presenting a synthesis of knowledge on the subject from different regions and countries globally. One chapter by E.C. Oliveira was focused on Brazil. In this article, we present an update of the economically relevant species of Brazilian seaweeds, and their distribution along the coastline, and what has changed over 20 years in the status of the exploited resources, the new species with commercial potential, and relevant legislation. The only introduced commercial species, Kappaphycus alvarezii, was economically exploited for a while in Rio de Janeiro State, but nowadays there are no commercial activities on a large scale. Gracilaria farms in the northeast are still on an artisanal scale, but the expansion of activity is compromised by legal and bureaucratic barriers. Regulations related to the exploitation of natural beds and to the introduction of new strains of K. alvarezii were created between 2006 and 2008. At the end of this article, we present a reflection of what lessons have been learned and what are the prospects for seaweed cultivation in Brazil.
The experience of introducing 8–10 y.o. children into chemistry
Authors: Zhilin Denis M. 
Published: August 2019

AbstractThe experience of introducing 8–10 y.o. children is described and reflected in connections with modern education theories and approaches. The cognitive, psychomotor and affective outcomes were evaluated by (a) observation of the children in the laboratory and (b) individual interviews. Eight to ten y.o. children can be introduced into chemistry by quite complicated hands-on activity. The experiments should be quite bright, a little risky and employ different equipment. Such skills as dissolution, heating, weighting, grinding, filtering, boiling can be developed, at first – one at a time and then – in combinations. The initial instructions should be given in the way “do as I do”. Theoretical discussions should be restricted. In this age children do not ask questions “why” that makes inquiry-based learning impossible. Thus the main developmental purpose for this age should be maintaining interest to chemistry, developing observational and procedural skills and accumulating experience that would serve as groundwork for further studying chemistry.
Reconstructing Chrysippus’ Cosmological Hypothesis. On Plut. Stoic. rep. 1054c–d
Authors: Alessandrelli Michele 
Published: August 2019

Abstract
Two literal quotations from Chrysippus’ On Possibles, preserved in Plutarch’s On the Contradictions of the Stoics, seem to contradict the Stoic thesis of the isotropy of the void. According to this thesis the void is an infinite undifferentiated expanse (a wide continuous area) whose center is marked by, and coincides with, the position of the world. Since there is nothing else outside the world, the cohesive force that pervades it is sufficient on its own to guarantee the quasi–indestructibility of the trans–cyclical διακόσμησις (i.e the fact that in the new cosmic cycle the διακόσμησις returns in a form identical to the one it had in the previous cosmic cycle) and the eternity of the οὐσία. Conversely, in these two quotations Chrysippus maintains that there is a central διαφορά equipped with causal force. This seems to imply the anisotropy of the void. Chrysippus’s view here is also at odds with another official Stoic thesis, i.e. that the incorporeal is causally inert. In this paper it will be argued that there is in fact no contradiction, because, in those two quotations, Chrysippus consciously develops a cosmological hypothesis in order to resolve a difficulty concerning the role of fire during the universal conflagration. Chrysippus’ solution to this difficulty belongs to modal logic and consists in distinguishing between the actual universe and the possible ones.
Proposal of the Inventory Management Automatic Identification System in the Manufacturing Enterprise Applying the Multi-criteria Analysis Methods
Authors: Stopka Ondrej , Stopková Mária , Ľupták Vladimír 
Published: August 2019

Abstract
The effect of logistics has increased steadily in recent years. In regard to the concept of logistics, it is not only referred to as transportation of goods from place A to place B, as many people believe. Logistics covers a wide range of enterprise (supply chain) processes. It is a whole value-creation chain including not only material flows, but also energy, human resources and valuable information. The objective of this research study is to find issues and risks in the current state of supply, inventory management and warehousing process in the given enterprise. In the study, proposals to streamline the current state in terms of inventory management identification system in particular manufacturing enterprise, which is the primary purpose of the submitted paper, are outlined. The specific result is to develop the proposal to increase efficiency and reduce risk regarding the current situation of inventory management identification system applying suitable techniques of the multi-criteria analysis, in particular by the TOPSIS method and by the WSA method.
Analysis of workplace injuries in Slovakian state forestry enterprises
Authors: Gejdoš Miloš , Vlčková Mária 
Published: August 2019

Abstract
The aim of the paper is to identify the most common workplace accidents regarding injured body parts with respect to anthropometric data measurements of the population in the Slovak republic. Data from workplace accidents database over the years 2000-2017 were drawn from the records of the Slovak Forest state enterprise. The highest number of workplace accidents (31.7% of all recorded workplace accidents) occurred during the forest harvesting phase. Timber skidding with 15.9% of recorded accidents was the second highest risky phase. In four phases Timber harvesting, timber skidding,Works at conversion depot, Repairs and maintenance was 76% from all injuries in forestry state enterprises was occurred. Nonsignificant increase in the injury rate over the years 2000-2017 was determined in the analysis of the injury rate in the Slovak state forests. From the point of view of the longterm changing anthropometric parameters of the adult population, it is also necessary to take into account the ergonomic parameters and the technological procedures of the performed work and the working environment.