Towards a 'Newer Normal' ? A Bibliometric Analysis Examining Organisational Culture in the Post-COVID-19 Higher Education Landscape in the United Kingdom
Authors: Mathew Ruby , Coombes Philip , Cock Steven , Johnston Alan , Walsh Susan , Walker-Smith Lynsey 
Published: November 2024

Concern continues to grow over the changing nature of work that initially formed a 'new normal' within higher education institutions resulting from the COVID-19 pandemic. This situation is now being further impacted by subsequent economic and political challenges in the sector, which in turn shifts the workplace towards an even 'newer normal'. The purpose of this article is to: (1) methodically and logically review the extant literature and research linking the influence of the COVID-19 pandemic to the organisational culture of higher education institutions in the United Kingdom; and (2) based on a bibliometric analysis, to offer a road map for further empirical research in the future. Researchers have found that changing workplace norms, such as remote and hybrid working and other forms of flexibility in approaches to learning and the availability of delivery modes, have become increasingly common, which has changed the nature of working practices and underpinning aspects of organisational culture. Therefore, it now appears opportune to update existing knowledge on organisational culture theory within the United Kingdom higher education context to support policy development and enhance workplace practices in the post-COVID-19 period. From a theoretical perspective, this article contributes to organisational culture literature by assimilating a dataset of nascent studies generated through keyword search on Clarivate Analytics Web of Science that have examined the impact of COVID-19 on organisational culture in United Kingdom higher education institutions. This emergent dataset was analysed using VOS Viewer, with the results of subsequent quantitative bibliometric analysis identifying the main existing research fronts as well as potential research directions for the empirical development of organisational culture. Based on this bibliometric analysis, the main suggested future research agendas that need to be addressed linked to organisational culture in the UK higher education sector in the post-COVID period are: (a) to further examine changing cultural norms and expectations; (b) hybrid approaches to working; (c) academic identity; and (d) organisational culture and the changing psychological contract. Such research is important as the UK Higher Education sector now progresses towards an even 'newer normal'.

Received: 20 June 2024 | Revised: 8 October 2024 | Accepted: 4 November 2024

Conflicts of Interest
The authors declare that they have no conflicts of interest to this work.

Data Availability Statement
Data sharing is not applicable to this article as no new data were created or analyzed in this study.

Author Contribution Statement
Ruby Mathew: Conceptualization, Writing - original draft, Writing - review & editing, Project administration. Philip Coombes: Methodology, Validation, Formal analysis, Investigation, Visualization. Steven Cock: Methodology, Formal analysis, Writing - review & editing, Visualization. Alan Johnston: Conceptualization, Formal analysis, Writing - original draft, Visualization. Susan Walsh: Writing - original draft. Lynsey Walker-Smith: Writing - original draft.