bluuebunny/crossref_metadata_2025_split huggingface dataset:
Universities and Entrepreneurship: An Overview of Albanian Public HEI-s on Entrepreneurial University Model Aspects
Authors: Papa Bruna , Demo Ervin 
Published: July 2018

Abstract
Albanian higher education sector has undergone various changes in the last years. Such changes have brought different implication and challenges for higher education institutions. HEIs need to find new and innovative ways to be able to respond properly and play their role in the society. This paper aims to provide an evaluation of the staus quo of 5 public higher education instituions, that took part in the study, in regard to 6 aspects of the entrepreneurial university model.Interviews were conducted using HEInnovate tool as a theoretical guideline and questions were asked by being grouped in 6 categories: on aspects such as governance and lidership, internationalization, knowledge exchange, human and financial resources, entrepreneurial education and start up support and measures, were conducted in order to have a general overview and identify potential areas of improvement. Entrepreneurship needs to be supported and formilazed by the top lidership and effective organizational structure that promotes entrepreneurshop at all levels of the institution, financial stream needs to be diversified, blended learning needs to be encourgaed and promoted and public HEIs need to increase their international cooperation and presence. The study shows that HEIs need to implement new practies in order to better be prepared to face the current and future challenges. The findings and recommendation can be used to present measures to be undertaken both at institutional level of HEIs and at the level of policy makers in Albania.
Big Data in e-Government Environments: Albania as a Case Study
Authors: Elezaj Ogerta , Tole Dhimiter , Baci Nevila 
Published: July 2018

Abstract
Nowadays, the new trend in e-government environment is Big Data which is considered to be one of the most critical issues due to the managing, quality and privacy challenges. Creating and storing the huge volume of structured and unstructured data generated by governments in different formats does not provide any benefit for decision-making. Governments have to benefit from this data deluge to use its different aspects such as fraud detection or to measure citizen’s needs and desire for services in different area such as finance, healthcare, environment, economic and social statistics, etc. The objective of this paper is to bring Big Data in the context of e-government environment addressing main challenges that governments faced and describing opportunities in this field. This research summarizes the current situation of big data initiatives in e-government in different countries. This paper presents the current situation regarding digital transformation and e-government environment in Albania. The egovernment development and main statistics in the e-services it offers to Albanian is described as it will provide vital input for the potential of using big data as no current national initiatives exist on this field, in the country level. In this paper, we identify challenges and opportunities to start using Big Data in public organizations in Albania and we analyze methodological, organizational and processing challenges when big data is used, instead of traditional sources.
The Geo-economic Gravity Systems as a Tool for the Analysis of Socio-Economic Polarization in a Society: Country Case Study and Geographic Information Modelling Explain Long-term Transformation Potential towards Increased Regional Attractiveness and Efficiency
Authors: Karkazis John , Baltos Georgios C. 
Published: July 2018

Abstract
In this paper the concept of the “Geo-Economic Gravity System” will be discussed as a methodological tool in regard with the key issue of “regional efficiency”, as well as a modeling tool in the effort to face relevant socio-economic problems. As a case study, the fierce opposition between oriental and westernoriented political powers, other words neo-ottomans versus kemalists in the Turkish society, is being respectively examined. The Geo-economic Gravity Systems explain the socio-economic rifts, heading back to the 90’s and demonstrating the multiple and prevailing societal polarization. On its second part, however, this study exhibits that, in the aftermath of the R.T. Erdogan’s governments, despite that the political dichotomy lines remain, at least the severe economic disparities have been smoothed due to policies, incentives and infrastructure investments accomplished. The analysis of Turkey’s internal geoeconomic trends offers notable insight into the mechanism controlling in general the regional socioeconomic attractiveness and efficiency. Consequently, such an analysis can remarkably contribute in the research of the spatial dimension as a catalyst for emerging development opportunities in any country.
Changes in body perception caused by mental illness on the basis of Great Thoughts of Nervous Patient by Daniel Paul Schreber
Authors: Lipski Wojciech 
Published: July 2018

Abstract
The article presents a study on delusory changes in perceiving one’s own body in a patient with mental illness. The story of Daniel Paul Schreber is an example of strongly experienced delusions, which, in the described form are contemporarily attributed to schizophrenia. This story, coming from over one hundred years ago, is still vivid, and actualizes the image of mental illness and suffering connected with it in the thoughts of the reader. The author presents these characteristics focusing mainly on the symptoms of dysmorphognosia or dysmorphophobia, which became an important element of delusional constructs. He describes the nature of the experienced symptoms in detail, documenting them with extensive quotations from „Diary of a mental patient” written by such patient. The study of mental illness presented in the paper reveals the meanders of distorted psyche and some changes that are happening in it under the influence of delusions. It is a study undertaking the issue of describing and understanding the symptoms of mental disorders.
Innovative Technologies to Manage Educational Process in Higher Educational Institutions
Authors: Olena Glushchenko , Liudmyla Sorokina , Maryna Romaniukha 
Published: July 2018

Abstract
The paper deals with one of modern effective pedagogical technologies in relation to management of the educational process with students of higher educational institutions. The authors discuss the concept of virtual excursion, formulate its advantages over traditional technologies, clarify the principles of modern pedagogical activity through a virtual excursion for the teachers and students.
The paper presents one of the lecture plans devoted to a virtual tour using Internet resources. Relying on live resources, the authors argue that a virtual excursion brings students closer to their professional tasks, teach them to associate theoretical material with practice. As for an instructor, the effective use of modern innovative, computer training technology can improve the efficiency of teaching different subjects, streamline learning activities, optimize the processes of understanding and memorizing learning material.
Problems of Distance Education
Authors: Fojtík Rostislav 
Published: July 2018

Abstract
Distance learning and e-learning have significantly developed in recent years. It is also due to changing educational requirements, especially for adults. The article aims to show the advantages and disadvantages of distance learning. Examples of the 20-year use of the distance learning form of computer science describe the difficulties associated with the implementation and implementation of this form of teaching. The results of students in the full-time and distance form of teaching in the bachelor’s study of computer science are compared. Long-term findings show that distant students have significantly lower scores in the first years of study than full-time bachelor students. In the following years of study, the differences diminish, and students’ results are comparable. The article describes the possibilities of improving the quality of distance learning.
Analysis of Situation of Integrating Information and Communication Technology in Indian Higher Education
Authors: Verma Chaman , Stoffová Veronika , Illés Zoltán 
Published: July 2018

Abstract
India is a growing ICT country in the world. In the most recent research findings ICT provides us several ways of learning and it also affects teachers by providing alternative teaching styles. With the use of the latest technology, teachers can grasp the significance of technology. To use it efficiently and creatively, the teacher should have right and positive attitude. By keeping this thing in view, the concerned study describing the attitude of Indian teachers towards ICT in education in relation to their affiliation with the University is conducted. More than three hundred teachers from different faculties of six universities located in two states of India have participated in the academic year 2015. The statistical test like Z-test and T-test at 5% confidence level proves that University affiliation did not affect the teachers’ attitude towards ICT in higher education.
Interactive Material for Mathematics Instruction
Authors: Prextová Tatiana , Knyblová Alena 
Published: July 2018

Abstract
The education area is developing constantly, with innovative approaches to instruction emerging all the time. Digital technology, programs, software and all kinds of applications are used on a daily basis not only in informatics instruction, but also in humanities subjects such as history, foreign language, etc. Since working with modern technology comes naturally for today’s students, they find instruction which uses interactive elements more attractive as it is more active, dynamic and visual. The paper is aimed at interactive study materials which could be used in upper primary school mathematics instruction. The created interactive study materials should make instruction more effective and encourage students to be more active in class. Our proposals are based on the 7th grade curriculum. The created materials will be based on the key didactic principles, curriculum and teachers’ ideas and requirements. Moreover, the created materials will be implemented into instruction. Afterward, the materials will be evaluated by both teachers and students through a questionnaire survey.
Value Creation by Support Organizations Through the Prism of Conflicting Institutional Logics
Authors: Markiewicz Joanna 
Published: July 2018

Abstract
The article sets out to explore how conflicting institutional logics of support organizations influence their value creation. Value creation undertaken by support organizations does not directly reflect their missions. Even though one can generalize that all support organizations should adjust their offer according to the idea of helping companies (especially small- and medium-sized enterprises [SMEs]) in their development, support organizations very often struggle with the conflict between mission delivery and survival needs, which affects value proposition of services. Moreover, support organizations are also shaped by institutional logics, which, embedded in social systems, govern all social agents. Therefore, the study explains the challenge of value creation from the perspective of the conflict of competing institutional logics that govern support organizations. The study also has its academic impact by contributing to existing literature on value creation by support organizations through the use of institutional logic theory. To gain this knowledge, discourse analysis is utilized in the study.
Proposal for Brand’s Communication Strategy Developed on Customer Segmentation Based on Psychological Factors and Decision-Making Speed in Purchasing: Case of the Automotive Industry
Authors: Kicova Eva , Kral Pavol , Janoskova Katarína 
Published: July 2018

Abstract
Customers are key in the brand-building process. Many times, this term is applied very broadly, especially in segmentation and planning. Knowing the customer buying behaviour and customer decision-making process is important for brands, especially today, when customers are informed much better and get information over the Internet faster. In this paper, we present theory that deals with the purchasing behaviour of customers and emphasize the analysis of the sales cycle of the individual phases in the current conditions, when segmentation based on socio-demographic data is not enough. It is much better to define the psychological factors, which influence the customer and motivate him to buy in combination with the buyer’s decision-making speed. Thus, the article discusses the basic four types of customers according to the major research work carried out by Eisenberg brothers. Based on this analysis, we can determine the percentage of individual customers. The article offers a survey that was conducted to find the most important factors in the decision-making process when buying a car. In addition to the criteria, we also asked our respondents about the importance of these factors. We have used the multiple criteria decision analysis as it is one of the methods of complex evaluation and it minimizes the degree of subjectivity in choosing a suitable variant. Based on our survey, we have used analysis to estimate trends that brands operate in automotive sector could use to communicate in order to address the type of customer that belongs to their target audience. The primary aim of the paper is to prove that there is a growing trend of humanistic customers through study about their preferences and criteria during the decision-making process that leads them to buy a new car. Moreover, we determinate communication strategies for all four types of customers based on theory provided by Eisenbergs.
The Analysis of the Implementation of municipal Cooperation and Merger Strategies: Case Study for Slovenia
Authors: Pevcin Primoz 
Published: July 2018

Abstract
Slovenia has only one tier of sub-national government, that is, municipalities. Currently, there are 212 municipalities, and they exhibit the same responsibilities they need to provide to their residents, regardless of their size, and these differences in size are even in the range 1:100. The new national strategy for the development of local self-government has, therefore, stressed the necessity to promote cooperation among municipalities and even potential mergers, not just to ensure cost-effectiveness but also to increase the capacity of municipalities to perform various developmental tasks. Consequently, the aim of the article is to analyse the evolution and factors driving inter-municipal cooperation and municipal mergers, where Slovenia is taken as an example, and case study approach is used in this manner. The results of the analysis indicate that territorial fragmentation at the local level has been accompanied by the increase in the inter-municipal cooperation, although some time lag can be observed. Moreover, the increase in the cooperation can be observed in particular with the onset of economic slowdown and fiscal stress emergence. The results also portray that substantial territorial rescaling cannot be expected in the near future, as suggested by the analysis of driving factors that should contribute to this process, as well as by rather weak ability of central government to promote the process. Consequently, from the practical perspective, we might expect larger role of more in-depth trans-scaling strategies as a mechanism to overcome the problem of sub-optimal size of municipalities in Slovenia.
Evaluation of the Effectiveness of Selected Slovak Brands on the Principle of DEA Models with the Possibility to Optimise them
Authors: Moravcikova Dominika , Krizanova Anna , Svabova Lucia 
Published: July 2018

Abstract
Nowadays, when marketing and branding change, companies are trying to find new ways to evaluate the effectiveness of their marketing activities as they impact on current and future business results. The main objective of the contribution is to evaluate the effectiveness of decision making unit (DMU) production units in the form of selected Slovak brands through the non-parametric data envelopment analysis (DEA) method. The sample size consists of 10 Slovak brands (Slovenská sporiteľňa, VÚB banka, Tatra banka, ESET, Slovnaft, Matador, Rajec, Sygic, Sedita and Zlatý bažant). Through DEA, we have gained a portfolio of effective and portfolio of ineffective brands operating in Slovakia. Depending on the choice of the DEA model, effective brands included Slovenská sporiteľňa, Sygic, Zlatý Bažant, Rajec and Sedita. Other brands were classified as ineffective. The result for ineffective brands is the creation of archetypal characters that we propose in Results section. The part of Results section is the focus of the businesses of the brands in question on the use of social media, to a larger extent, create a social media voice so that the personality of the brand is reflected in contributions in social media communicating on Facebook, Instagram or Twitter. In contribution, deduction, induction, analysis and marketing research methods were used.
The Concept of Gamification and its Use in Software Companies in the Republic of Macedonia
Authors: Kiselicki Martin , Kirovska Zanina , Josimovski Saso , Pulevska Lidija 
Published: July 2018

Abstract
Gamification represents a relatively new term that has become massively popular in recent years. The aim of this paper is to evaluate the various definitions regarding gamification, to present a unified process of designing a gamified system and to research the use of gamification on the territory of the Republic of Macedonia. Gamification focuses on the internal motivators of employees, which are much more powerful and longer-lasting than the external motivators traditionally used in human resource management. Since this concept relies on video games, data demonstrated makes it clear that they are prevalent in each age group and there is no inclination of one sex over the other. The research done through a questionnaire on SMEs in the IT industry on the territory of the Republic of Macedonia was focused on researching the gamification trends in the country and generally gave positive results regarding the level of use and the readiness of the Macedonian managers for gamification. A high percentage of the companies surveyed are using or are in the process of implementing gamified systems and consider that they could bring a number of benefits. The main disadvantages are the lack of understanding by employees and insufficient technical knowledge. The paper contributes in clarifying the gamification concept and distinguishing it from other similar concepts. From a practical standpoint, the presented process for designing a gamified process can be utilized by companies in the IT industry in the future, regardless of the country of origin.
Engaged Humanities. New Perspectives of Experience-Oriented Humanities
Authors: Muca Klaudia 
Published: July 2018

Abstract
The term engagement was used in critical cultural studies as a term that name an attitude of scholars, and a feature of cultural and scientific texts, that are based on the experience of an individual or a group of people. In the recent two decades, many of Polish academic narrations on the field of cultural production focused on the issue of engagement. In the article, a phenomenon of engagement in the context of disability studies is considered. The main objective of the article is the analysis of disability studies as a new model of experience- oriented discipline. What is particularly interesting is a possibility to relabel experiences of the disabled as a significant report on the status of modern narrations, which should include different minority bodies. The main aim of disability studies is to present a project of engaged attitudes towards social sustainability that is not based on exclusions of any social groups of people. Studies on disability are also introduced as an experience-oriented discipline in the field of engaged humanities. This article aims at presenting critical narrations on the issue of engagement in other to connect disability studies to the engaged humanities. Promoting engagement in many areas of culture and social life seems to be a way of introducing more open politics towards difference, and social sphere of life that is equally accessible for everyone.
Communicative Functions of Hashtags
Authors: Laucuka Aleksandra 
Published: July 2018

Abstract
Despite the initial function of hashtags as tools for sorting and aggregating information according to topics, the social media currently witness a diversity of uses diverging from the initial purpose. The aim of this article is to investigate the communicative functions of hashtags through a combined approach of literature review, field study and case study. Different uses of hashtags were subjected to semantic analysis in order to disclose generalizable trends. As a result, ten communicative functions were identified: topic-marking, aggregation, socializing, excuse, irony, providing metadata, expressing attitudes, initiating movements, propaganda and brand marketing. These findings would help to better understand modern online discourse and to prove that hashtags are to be considered as a meaningful part of the message. A limitation of this study is its restricted volume.
The Work Contents of the Personnel Specialist in Latvia
Authors: Lazda Reinis , Kalnins Armands 
Published: July 2018

Abstract
The contents in the work of personnel specialist differ in organizations from one field to another. It continues to evolve with an emergence of new technologies and business methods, as well as with structural changes in the economy, both at a global and national level. However, the existing professional regulations of particular professions in Latvia has not been changed for almost 10 years, while the economy as well as the workforce appears to have changed. The aim of the paper is to illustrate what currently forms the contents of work of personnel specialist in Latvia. To achieve this, a study on trends in the work of personnel specialists has been conducted with an informative support of Latvian Association for People Management. The topics of daily activities and tasks, as well as individual features of personnel in various fields, including building, banking, manufacturing, IT, retail company, and public service companies have been included in the study. Overall, 18 personnel specialists from public and private sectors were interviewed. The results show that the classical model of human resource management is still popular, although some of the industries have adapted many or most of the cutting-edge approaches in the field, including flexible jobs and continuous employee support. Therefore, it is advised to update the existing documentation, including the professional regulation and university curricula, to meet the needs of the contemporary companies employing personnel specialists.