bluuebunny/crossref_metadata_2025_split huggingface dataset:
PENGARUH KEPUASAN KERJA DAN KOMITMEN ORGANISASIONAL TERHADAP KUALITAS LAYANAN HOTEL
Authors: Adhiputra Made Wahyu 
Published: May 2019

<p>as one of the business engaged in the service has a requirement to ensure the service quality that directly or indirectly affect consumers. “BI”Hotel is always trying to provide the best service quality. This can be realized if the employee provides services earnest. According to the expectancy theory argues that the actions of employees who tend to do because of the hope that the results will be obtained, the optimal service quality is achieved when employees are committed and feel satisfied with their work. This study aims to determine the direct effect of significant variables of job satisfaction and organizational commitment to service quality “BI” Hotel. Results showed that job satisfaction is directly significant effect onorganizational commitment, job satisfaction is directly significant effect on theservice quality, organizational commitment directly significant effect on theservice quality. The implications of this study that<br />the match between workload and salary is very important to note in order to maintain employee commitment to the company. Job satisfaction will increase employee loyalty to the company and the willingness of employees to provide the best service quality so that consumers feel satisfied.<br />Keywords: job satisfaction, organizational commitment, and service quality.</p>
Pengaruh Jangkauan Pasar, Skala Produksi Dan Panjang Saluran Pemasaran Terhadap Preferensi Petani Untuk Memiliki Sertifikasi Organik
Authors: Novita Novita , Riza Fahrul 
Published: May 2019

<p>Indonesia is one of the Ten Countries with Largest Organic Area 2012 in Asia. Permentan No. 64 tahun 2013 on organic certification aims to make organic farmers protected in their organic activities. But the fact is, the number of uncertified organic farmers in Indonesia is still high at 48%. The purpose of this research is to know the influence of market concentration, scale of production and length of product chain to preference by using logistic regression model. Respondents in this study are 100 organic producers that have uncertified organic land.</p><p>Keywords: organic certification, preference, market concentration, scale of production, length of product chain </p>
Pengaruh Sikap yang Baik, Integritas, Loyalitas Dan Kepercayaan terhadap Suksesi Pada Bisnis Keluarga Berbasis Family Owned Enterprise (FOE) Generasi Pertama
Authors: Wijaya Brendi , Wijaya Andreas , Kurniawan Renaldy 
Published: May 2019

<p class="Abstract">This study aims to determine the succession planning that will be done on family-based company. Family Owned Enterprise (FOE). Subjects In this study used 3 companies that are large-scale enterprises, companies in the medium scale, and companies on a small scale. The company is used as a research subject because this family oriented bussines will face the first succession planning process to a successor candidate who is not from a family member. The purpose of this study is to know in further examine the factors in succession to prospective successors who are not from family members.</p><p><strong><em>Keywords: </em></strong><em> S</em><em>uccession</em><em>, Family Oriented Business</em></p>
PERANAN PERSONAL SELLING DAN SALES PROMOTION DALAM MENINGKATKAN VOLUME PENJUALAN PRODUK 126 PADA PT. ROFINA INDAH JAYA DI JAKARTA
Authors: Islahulben Islahulben , Budiman Yan , Vico Chrisye , Verci Verci 
Published: May 2019

<p>Dalam upaya meningkatkan dan menghadapi situasi persaingan dengan perusahaan lain yang menghasilkan produk yang sama, perusahaan melakukan kegiatan pemasaran yang salah satunya adalah kegiatan promosi, dimana kegiatan promosi yang dilakukan adalah <em>personil selling </em>dan <em>sales promotion, </em>promosi adalah suatu kegiatan untuk mempengaruhi konsumen untuk membeli produk yang dihasilkan perusahaan.</p><p>Tujuan penulisan ini adalah untuk melihat sejauh mana pengaruh <em>personal selling </em>dan <em>sales promotion </em>dalam meningkatkan volume penjualan, PT. Rofina Indah Jaya adalah perusahaan yang bergerak di bidang <em>fashion retail </em>dalam bentuk <em>tangiable goods, </em>maka PT. Rofina Indah Jaya menetapkan <em>personal selling </em>dan <em>sales promotion </em>sebagai alat yang digunakan dalam menjalankan kegiatan promosinya.</p><p>Dari hasil penelitian dapat dilihat bahwa promosi tersebut berpengaruh nyata terhadap peningkatan volume penjualan, hal ini dapat dilihat dari nilai <em>r</em> sebesar 0,822 dimana antara <em>personal selling </em>terhadap volume penjualan mampu meningkatkan volume penjualan yang lebih besar dibandingkan dengan <em>sales promotion, </em>maka dapat disimpulkan kedua kegiatan promosi tersebut memiliki pengaruh terhadap volume penjualan dan <em>personal selling </em>memiliki pengaruh yang lebih dominan, penulis menyarankan perusahaan dapat mengoptimalkan kegiatan promosinya khususnya kegiatan <em>personal selling </em>dalam meningkatkan volume penjualannya.</p><p> </p><p>Kata kunci : Kegiatan promosi <em>personal selling </em>merupakan kegiatan yang berinteraksi langsung dengan konsumen memiliki nilai tambah dalam upaya peningkatan volume penjualan.</p>
PERTUMBUHAN MINI MARKET SEBAGAI SALAH SATU BENTUK PASAR MODERN
Authors: Megawati Yenli 
Published: May 2019

<p><em>The concept of Store Environment have become something of a trend around 1990 until now especially since economic crisis and interest rates on deposit accounts are not so attractive anymore besides shifting in consumer habits. The growth of mini markets as a business that adopts this concept has become really high in many parts of the world especially in Indonesia. The growth of mini markets have negative impact on local business or traditional markets but on the other hand, it also has positive impacts on job opportunities for community.</em><strong></strong></p><p> </p><p><strong><em>Keywords</em></strong><strong>: </strong><em>modern market, mini markets, franchises, traditional market</em></p>
ANALISIS KINERJA REKSADANA SAHAM DI INDONESIA PADA SEPTEMBER 2005 - AGUSTUS 2006
Authors: Marisa Oktafalia 
Published: May 2019

<p>Indonesia pada beberapa tahun belakangan ini semakin memperbaiki keadaan perekonomiannya, hal ini jelas terlihat apabili kita membandingkan keadaan perekonomian Indonesia pada sekitar tahun 1997-1998. Pada masa tersebut Indonesia mengalami krisis perekonomian yang cukup parah yang dampaknya masih terasa sampai dengan saat ini, meskipun demikiapn walaupun belum sepenuhnya pulih dan terkadang masih mengalami gejolak, namun perlahan tapi pasti perekonomian Indonesia kian mengalami perbaikan di berbagai sektor.</p><p>Seiring dengan semakin membaiknya keadaan perekonomian, baik perekonomian dunia maupun perekonomian di Indonesia, masyarakat dunia semakin menyadari manfaat dari pemenuhan kebutuhan untuk berinvestasi. Hal ini terlihat dari semakin banyaknya sarana investasi yang tersedia dalam rangka memenuhi tuntutan untuk berinvestasi dari masyrakat, dimana sarana investasi tersebut tentunya dilengkapi dengan kebijakan-kebijakan dan peraturan-peraturan yang telah dikeluarkan oieh pemerintah untuk melindungi para investor sehingga dapat mendorong timbulnya hasrat untuk berinvestasi.</p><p> </p><p>Kata Kunci : Kinerja, Investasi, Reksadana, Saham</p>
ANALISIS PENGARUH BRAND EQUITY PLATINI TERHADAP PENJUALAN PRODUK PADA PT. CITRA AGUNG BUSANA
Authors: Sarjono Haryadi 
Published: May 2019

<p>PT. Citra Agung Busana merupakan perusahaan yang bergerak dalam bidang garmen khususnya kemerja pria, yang mamasarkan hasil produksinya ke Departemen Store sekitar Jakarta dan Jawa Barat, dengan merek yang dipakai adalah <strong>"Platini"</strong>. Penelitian ini dilakukan untuk mengetahui seberapa besar peranan ekuitas merek (<em>brand equity) </em>terhadap totoal penjualan dari perusahaan dan ekuitas merek juga merupakan salh satu strategi pemasaran untuk mendongkrak angka penjualan, atas dasar tersebut diatas penelitian ini diadakan untuk menentukan bagaimana tingkat dari elemen-elemen pada ekuitas merek, yaitu kesadaran merek (<em>brand awareness)</em>, penerimaan merek (<em>brand acceptability)</em>, prefernsi merek (<em>perceived preferences)</em>, dan loyalitas merek (<em>brand loyalty). </em></p><p><em><br /></em>Dalam penelitian ini menggunakan metode deskriptif dengan jenis penelitian studi kasus. Pengumpulan data primer dilakukan dengan cara wawancara, dan penyebaran kuesioner kepada para pelanggan PT. Citra Agung Busana. Data pertanyaan dan penyebaran kuesioner diolah dengan menggunakan analisa uji reliability dan validitas, sedangkan tingakt loyalitas merek pengolahan datanya menggunakan Skala Likert.</p><p>Berdasarkan hasil kesioner untuk rata-rata tanggapan konsumen mengenai <em>brand awareness </em>sebesar 3,67 berarti konsumen setuju akan kesadaran merek kemeja "Platini", untuk penerimaan merek (<em>brand acceptability) </em>sebesar 3,68 yang berarti konsumen setuju bahwa merek kemeja pria "Platini" adalah merek kemeja pria yang bisa diterima dipasaran. Untuk <em>brand preference </em>ada 5 (lima) asosiasi yang melekat pada "Platini" dan saling berhubungan yaitu harga yang terjangkau, kualitas bahan produk tahan lama, kualitas warna produk yang tahan lama, pelayanan penjualan yang relatif cepat, dan merek Platini banyak dipasaran, sedangkan untuk <em>brand loyalty, </em>dari 80 responden 71 (88,75%) menyatakan benar-benar suka dengan produk Platini.</p><p> </p><p>Kata Kunci : Penjualan Produk, <em>Brand Equity, </em>Platini</p>
FAKTOR-FAKTOR YANG MEMPENGARUHI MOTIVASI BELAJAR MAHASISWA: STUDI KASUS PADA FAKULTAS EKONOMI UNIVERSITAS BUNDA MULIA
Authors: Pujadi Arko 
Published: May 2019

<p><strong>Abstrak</strong></p><p>Penelitian bertujuan mengetahui karakteristik motivasi belajar mahasiswa Fakultas Ekonomi Universitas Bunda Mulia, perbedaan motivasi belajar diantara mahasiswa yang berbeda gender, jurusan dan tahun angkatan, serta hubungan antara motivasi belajar mahasiswa dengan faktor intrinsik dalam dirinya dan faktor-faktor ekstrinsik (lingkungan belajarnya), seperti kualitas dosen, materi kuliah, metode perkuliahan, kondisi dan suasana ruang kuliah, dan fasilitas persputakaan. Sampel penelitian dipilih dari mahasiswa Fakultas Ekonomi Universitas Bunda Mulia dengan pertama-tama mengelompokkan mereka dalam jurusan Akuntansi dan Manajemen, kemudian dari tiap jurusan tersebut dipilih sampel secara berjenjang dari angkatan tahun 2003, 2004 dan 2005.</p><p> Data dan informasi yang dikumpulkan dari sampel penelitian kemudian dianalisis dengan menggunakan metode deskriptif untuk mengetahui karakteristik motivasi belajar mahasiswa, dan metode induktif untuk menguji hipotesis mengenai perbedaan motivasi belajar diantara mahasiswa yang berbeda gender, jurusan dan tahun angkatan, serta hipotesis mengenai hubungan motivasi belajar mahasiswa dengan faktor intrinsik dan faktor-faktor ekstrinsiknya. Hasil penelitian menunjukkan bahwa motivasi belajar mahasiswa Fakultas Ekonomi Universitas Bunda Mulia masih perlu ditingkatkan. Motivasi belajar tersebut sama (merata) diantara mahasiswa yang berbeda gender, jurusan dan tahun angkatan.</p><p> Sementara, dari hasil pengujian terhadap faktor-faktor yang diduga memiliki hubungan dengan motivasi belajar mahasiswa, empat diantaranya, yaitu faktor intrinsik dalam diri mahasiswa, kualitas dosen, bobot materi kuliah, dan metode perkuliahan, terbukti memiliki hubungan yang signifikan dengan motivasi belajar mahasiswa. Sedangkan hubungan motivasi belajar mahasiswa dengan dua faktor lainnya, yaitu kondisi dan suasana ruang kuliah dan fasilitas perpustakaan, ternyata tidak signifikan.</p><p><strong>Kata Kunci</strong></p>Motivasi Belajar, Faktor Intrinsik, Faktor Ekstrinsik
ANALISIS PERBANDINGAN KINERJA KEUANGAN DAN HUBUNGANNYA DENGAN HARGA PASAR SAHAM PADA PT. CIPUTRA DEVELOMPENT Tbk. DAN PT LIPPO KARAWACI Tbk. PERIODE 2001-2005
Authors: Edward Edward 
Published: May 2019

<p class="Pendahuluan">Financial report is an important tool for the user to appraise company performance. In company’s financial report we usually use some ratios; those ratios are liquidity ratio, leverage ratio, activity ratio, and profitability ratio. Beside those financial ratios, in this research the journalist added Z-score analysis to find out bankruptcy possibility. Higher Z-Scores has shown us the lower bankruptcy possibilty.</p><p class="Pendahuluan">The writers choose PT Ciputra Development Tbk. and PT Lippo Karawaci Tbk. to observe because both companies have a lot of experience in property industry. From the research, we found out that PT Lippo Karawaci has a better financial ratio and Z-Scores than PT. Ciputra Development Tbk. and for the company, the result of the research could be important input to company’s strategic planning.</p><p class="Pendahuluan"> </p><p class="Pendahuluan">Keyword : Financial Report, financial ratios, Z-Scores</p>
ANALISIS PENILAIAN KONSUMEN TERHADAP KESADARAN MEREK RESTORAN FAST FOOD DI JAKARTA
Authors: Wijaya Megah , Megawati Yenli 
Published: May 2019

<p><em><span style="font-family: Times New Roman; font-size: medium;">The purpose of this survey is to know the highest and the lowest brand awareness and brand association of fast food restaurant in Jakarta. In-depth interview and questionnaire are the method the research. There were 200 respondents purposively selected.Data analysis using mean and validity and realibility for questionnaire produce the following results: (1) Top of Mind – KFC (2) Brand Recall – McDonald’s (3) Brand Recognition – KFC (4) Brand Equity – KFC (5) Brand Preference – McDonald’s (6) Brand Uniqueness – McDonald’s</span></em></p><p><em><span style="font-family: Times New Roman; font-size: medium;"><br /></span></em></p><p><em><span style="font-family: Times New Roman; font-size: medium;">Key Words:</span></em></p><p><em><span style="font-family: Times New Roman; font-size: medium;"><em>Brand, Brand Awareness, Brand Association, Fast Food Restaurant</em><em> </em><br /><em> <br /> </em></span></em></p>
BRAND POSITIONING DAN PERCEPTUAL MAPPING UNIVERSITAS BUNDA MULIA, ATMA JAYA, BINUS, IBII, DAN UNTAR DENGAN METODE DISCRIMINANT ANALYSIS
Authors: Sudirga Rudy Santosa 
Published: May 2019

<p><em>Although universities are increasingly competing for accepting huge number of students, little has been written about the influence of cultural values on the brand positioning of university education brands. This study investigates the values of brand positioning for some private university education, and the factors teh students use to gain information about universities. The purpose of this paper is to present a call to action for universities to practice what they preach in developing and communicating differentiated brands. The paper reviews some recent literature on university brand positioning strategy. Universities marketing manager should seek to clearly differentiate their offering from the competition. The large amounts of expenditure on university marketing would be more efficiently used if the principles of brand management taught within them were applied properly. The public perception of a university’s programs is often considered a primay factor in building the brand positioning of the respevtive institution. Maintaining a favorable brand positioning can have a significant impact when recruiting potential students, when soliciting corporate partners, and when facilitating development opportunities with alumni and key stakeholders. This study also aims to discuss how the attributes of university brands influence consumers’ evaluations of brand positioning and the differences and competition among brands. A perceptual map, developed using probabilistic discriminant analysis algorithms, depicts the relative position of each brand and illustrates their attractive properties.This statistical techniques can enhance managers’ ability to identify promising brand positions and enhance the overall brand positioning design process. A brand’s positioning is designed to develop a sustainable competitive advantage on product attribute (s) in the consumer’s mind. Brand positioning has been defined as the act of designing the image of the firm’s offering so that target customers understand and appreciate what the product stands for in relation to its competitors. Each brand within a set of competitive offerings is thought of as occupying a certain position in a customer’s “perceptual space”. Perceptual mapping refers generally to techniques used to represent and evaluate a brand’s positioning.</em></p><p>Key Words- <em>Brand Positioning, Perceptual Mapping, Universities</em></p>
PENGARUH PROFITABILITY RATIO DAN CURRENT RATIO TERHADAP HARGA SAHAM PT INDOFOOD SUKSES MAKMUR, TBK PERIODE 2006 – 2011
Authors: Rowena Janny , Nursalim Hendra 
Published: May 2019

<p><em>This research was conducted to examine the influence of profitability ratio, current ratio, and debt ratio to PT Indofood Sukses Makmur, Tbk stock price for period 2006 – 2011. Profitability ratios used are ROA (Return on Asset) and NPM (Net Profit Margin). There are four variables : stock price as the dependent variable, while the ROA, NPM, and current ratio as the independent variables. The analysis techniques used in this research is multiple linier regression. </em></p><p><em>Based on statistical t test, NPM have significant influenced on stock price because the significant value is more than 0,05. Based on statistical F test indicates that variables ROA, NPM, and current ratio simultantly affect to Indofood Sukses Makmur, Tbk stock price. Results of coefficient determination test showed that ROA, NPM, and current ratio explained PT Indofood Sukses Makmur, Tbk stock price 92,4% and the rest (7,6%) is influenced by other variables outside the model.</em></p><p><em>Key Words: Profitability ratio, Return on Asset (ROA), Net Profit Margin (NPM)</em></p><p> </p>
SEGMENTASI DAN PERSEPSI MAHASISWA PROGRAM STUDI MANAJEMEN TERHADAP PROSES PEMBELAJARAN UNIVERSITAS BUNDA MULIA DENGAN METODE CLUSTER ANALYSIS
Authors: Sudirga Rudy Santosa 
Published: May 2019

<p>Although universities are increasingly competing for accepting huge number of students, little has been written about a popular alternative to the lecture-oriented approach to teaching the students at the universities. This paper sees how educational philosophies that underlie lecture and case methods of teaching are related to how faculty perform their teaching to their students. Differences between the underlying world of views of lecture and case methods of teaching similarly lead to differences in many other aspects of the teaching and learning process. The findings of this paper are that each educational philosophy favors a certain instructional methodology, which in turn determine not only the way the instruction is performed but also how faculty perform their teaching, which will be accepted as the most favourable teaching method by the students. These studies investigate the values of students’ perception in accepting the teaching methods as well as the most favourable teaching methods for both qualitative subject and quantitative subject lectures. The way segmentation of the students analyses are performed, reflecting the perception of similarity and difference of the segmentation groups.</p><p>A new development in segmentation analysis is the cluster analysis method. This method defines segment on the basis of their similarity and difference of response. The K-means cluster analysis algorithm has been a widely applied clustering technique, especially in the area of marketing research. In spite of its popularity and ability to deal with large volumes of data quickly and efficiently, K-means cluster analysis to yield improved performance in terms of solution quality and robustness. Among the algorithms, K-means is one of the most popularly used in the area of marketing research to partition objects into different clusters, due to its ability to deal with large-sized problems that often characterize many marketing research studies. Although K-means is iterative in nature and requires a large amount of computation time to converge, it is more efficient than most other methods in forming clusters, and therefore makes the computational problem more manageable.</p><p>Key Words: Segmentasi, Persepsi dan Proses Pembelajaran</p><br clear="all" /><p> </p>
ANALISIS RISK DAN RETURN REKSADANA SAHAM DIBANDINGKAN DENGAN PORTFOLIO SAHAM SECARA ACAK
Authors: Mirna Mirna , Muzammil Oktafalia Marisa 
Published: May 2019

<p>The research was conducted on the data listed in Indonesia Stock Exchange (BEI) in 2008-2010. This research aims to determine the risk and return’s difference between Mutual Funds Risk and Portfolio shares listed on the Stock Exchange. The research method used in this research is descriptive method using Kolmogorov Smirnov normality test and Non parametric: Mann Whitney. The results obtained by SPSS output is there is no difference between the shares of the Mutual Fund Return Portfolio randomly selected stocks, meanwhile there is a difference between the risk of stock mutual funds with random stock portfolio.</p><p> </p><p>Key Words- Mutual Funds Risk, Mutual Funds Return, Stock Exchange</p>
PEMETEAAN KOMPETISI PERGURUAN TINGI DENGAN BRAND MEASUREMENT
Authors: Tannady Hendy 
Published: May 2019

<p>The right strategy execution by business and commercial organizations expected to improve performance, however the current corporate strategy is viewed no longer enough, and should start paying attention to imaging as a means to seize the market, the brand can also be seen as something that can strengthen or weaken the positioning in the eyes of the market. Mapping of corporate brand Is reviewed from the point of evalution and relevance should be right on target and should be used as supportive data for making short and long term strategy of the organizations.</p><p>This research discussed about how mapping the universities brand, mapping activities was divide in to three measurement, which is Brand Awareness, Brand Preference and Brand Perception. This research also segementing respondents in two segments, senior high school students and parents, this research located in West Jakarta, research target is mapping universities brand in national context, thus universities in answer separate in national universities.</p><p>Result from this research showing that University of Indonesia is Top of Mind in senior high school students Brand Awareness with 19,17% and Tarumanagara University is Top of Mind in parents brand awareness with 28,33%. Whereas brand preference result in University of Indonesia is the most preference in students and parents perpectives with 24,17% and 27,5%.</p><p>Keywords : Brand, Universities, Brand Awareness, brand preference, brand perception</p>