THE DEVELOPMENT STRATEGY OF LAKE KELIMUTU TOURIST ATTRACTION IN ENDE REGENCY
Authors: Karimah Selfiyah , Hastuti H 
Published: August 2019

The purpose of this study is to analyze the potential and the development of Lake Kelimutu tourist attraction in Ende Regency. The data were collected through observation, documentation, and interviews with stakeholders, such as the Kelimutu National Park Office, Government Tourism Office, Community, and Visitors. The data was then analyzed descriptively for later determined of its development strategies using SWOT. The results of the study showed that the potential of Lake Kelimutu tourist attraction, besides the uniqueness of the three crater lakes, is also a diversity of flora and fauna, and it was concluded that the appropriate alternative strategy for developing Lake Kelimutu tourist attraction was the S-O strategy (strength and opportunity), they are: creating an integrated tourist package marketing strategy for natural and cultural tourism, using various existing social media to promote the uniqueness of the ever-changing colors of the lake, working with various travel agents to provide special discounts or special services for tourists, and creating special transport routes to Lake Kelimutu from Ende.
Keywords: potential, development strategy, tourist site, Lake Kelimutu.
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