bluuebunny/crossref_metadata_2025_split huggingface dataset:
Strategi Kampanye Gubernur Basuki Tjahaja Purnama-Djarot Saiful Hidayat Dalam Menghadapi Pilkada Dki Jakarta 2017
Authors: Nugraha Rahmadya Putra , Puspitasari Anastasya Christy 
Published: March 2019

The selection of the 2017 DKI Jakarta governor was attended by 3 candidates, including the pair Agus Harimurti - Sylviana Murni, the pair Basuki Tjahaja Purnama - Djarot Saiful Hidayat and the couple Anies Baswedan - Sandiaga Uno. Basuki Tjahaj Purnama - Djarot Saiful Hidayat is a pair of incumbent governors who again competed in this gubernatorial election. The researcher focused on research to find out how the strategy used by the incumbent governor pair in facing the 2017 DKI Jakarta gubernatorial election. In this case, the author uses the Constructivist paradigm, namely, the truth of a social reality seen as a result of social construction, and the truth of a social reality is relative. The type of research used is descriptive, which describes a social situation as it is by using a qualitative descriptive analysis method. Based on this research regarding the campaign strategy of Basuki Tjahaja Purnama - Djarot Saiful Hidayat in facing the gubernatorial election, the researchers concluded that the pair Basuki Tjahaja Purnama - Djarot Saiful Hidayat possessed and re-demonstrated the real program that was directly felt by the community and also maximized the entire media to socialize their upcoming programs. Pemilihan gubernur DKI Jakarta 2017 diikuti oleh 3 pasangan calon antara lain pasangan Agus Harimurti – Sylviana Murni, Basuki Tjahaja Purnama – Djarot Saiful Hidayat dan Anies Baswedan – Sandiaga Uno. Pasangan Basuki Tjahaj Purnama – Djarot Saiful Hidayat adalah pasangan gubernur petahana yang kembali bersaing dalam pemilihan gubernur ini. Peneliti memfokuskan penelitian untuk mengetahui bagaimana strategi yang digunakan oleh pasangan gubernur petahana dalam menghadapi pemilihan gubernur DKI Jakarta 2017 ini. Dalam hal ini, penulis menggunakan paradigma Konstruktivis yaitu, kebenaran suatu realitas sosial dilihat sebagai hasil konstruksi sosial, dan kebenaran suatu realitas sosial bersifat relatif. Tipe penelitian yang digunakan dalam penelitian yaitu deskriptif, yang menggambarkan suatu keadaan sosial secara apa adanya dengan menggunakan metode analisis deskriptif kualitatif. Berdasarkan penelitian ini mengenai strategi kampanye Basuki Tjahaja Purnama – Djarot Saiful Hidayat dalam menghadapi pemilihan gubernur, maka peneliti membuat kesimpulan bahwa pasangan Basuki Tjahaja Purnama - Djarot Saiful Hidayat memiliki dan menunjukkan kembali program nyata yang sudah dirasakan langsung oleh masyarakat dan juga pasangan ini memaksimalkan seluruh media untuk mensosialisasikan program mereka yang akan datang.
Pengaruh Media Sosial Instagram @Zapcoid Terhadap Brand Equity Zap Clinic
Authors: Kinanti Syafira Putri , Putri, S.I.Kom.,M.Si Berlian Primadani Satria 
Published: March 2019

Technological development has provided to our generation an easier life in terms of connecting to each other with the blurring boundaries of time and place. According to a survey conducted by wearesocial.com in 2016, 79.0 million out of 88.1 million Internet users in Indonesia are active social media users. Therefore, there has been an increasing number of companies making use of social media to market their products, including ZAP Clinic. Along with the use of social media by ZAP Clinic, the brand equity of the company has become stronger as signified by the company being selected as TOP Brand Award 2016 for the first time. This research aims at understanding to what extent Instagram, as a social media, influences the brand equity of ZAP Clinic, through the company’s Instagram account @zapcoid. This research used quantitative method with explanatory research as its type of research. The data was collected through online questionnaires that were spread via direct messages to Instagram followers of @zapcoid that had done any treament at ZAP Clinic. Sample used in this research amount a hundred. The sampling technique was purposive, while the analysis technique was simple linear regression with the use of Statistical Package for Social Sciences (SPSS). This research demosntrates that social media (X) significantly influences the equity of a brand for 0.621 or 62.1%, while the remnant 37.9% is the contribution of other variables that were not assessed. Perkembangan teknologi internet di kehidupan manusia mempermudah komunikasi tanpa batas jarak dan waktu. Menurut survei yang dilakukan oleh wearesocial.com pada tahun 2016 dari 88.1 juta pengguna internet di Indonesia 79.0 juta merupakan pengguna aktif media sosial. Oleh karena itu banyak perusahaan yang memanfaatkan media sosial sebagai alat komunikasi pemasarannya, salah satunya adalah ZAP Clinic. Seiring dengan peningkatan kualitas media sosial yang dilakukan, brand equity ZAP Clinic pun semakin kuat yang ditandai oleh terpilihnya ZAP Clinic dalam TOP Brand Award 2016 untuk pertama kalinya. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh media sosial instagram @zapcoid terhadap brand equity ZAP Clinic. Metode penelitian yang digunakan adalah metode kuantitatif dengan jenis penelitian explanatory research. Pengumpulan data dalam bentuk kuesioner yang disebar secara online melalui direct message kepada followers akun instagram @zapcoid dan pernah melakukan treatment di ZAP Clinic. Sampel yang digunakan pada penelitian ini berjumlah 100 responden. Teknik sampling yang digunakan adalah purposive sampling. Teknik analisis data menggunakan analisis regresi linear sederhana dan dengan menggunakan aplikasi Statistical Package for Social Sciences (SPSS). Berdasarkan hasil analisis data dapat diketahui bahwa media sosial (X) berpengaruh signifikan terhadap brand equity sebesar 0,621 atau 62,1%, sedangkan sisanya sebesar 37,9% lainnya merupakan kontribusi variabel lain yang tidak diteliti.
Pencapaian Brand Corporate Melalui Brand Activation Pendekatan Experiential Marketing (Studi Kasus Laboratorium Klinik)
Authors: Lubis Mahdalena , Ganiem Leila Mona 
Published: March 2019

Brand activation is a corporation's endeavor to look deeper into what's in the brand, strategy and position of the brand. A new approach to brand activation by maximizing the range of relevant assets through product and service, employees, identity and communication combined with experiential marketing through sense, feel, think, act, relate, is considered highly effective in achieving corporate brand because it emphasizes the differentiation of competitors. This study aimed to find out how the achievement of corporate brand through brand activation experiential marketing conducted by Clinical Laboratory with the object of PT. Prodia Widyahusada Tbk. This descriptive case study study obtained data through interviews and observations. This research finds the fact that companies do brand activation to achieve corporate brand is holistic to maximize brand in competitive competition, but to create experiential marketing, company can emphasize certain points in accordance with objectives desired by company. At the same time, denial of Schmitt's theory of surprise is the most important, in contrast to that done in the research object that sense and feel are the strongest according to the needs or goals of the company's customers. Utilization of brand activation experiential marketing can create trust, engagement, loyalty, acquisition, share, differentiator with competitors and lead to the achievement of a corporate brand of reputation.berbagai hal yang ada di dalam brand, strategi dan posisi dari brand tersebut. Pendekatan baru terhadap brand activation dengan memaksimalkan berbagai asset yang relevan melalui product and service, employees, identity dan communication dipadu dengan experiential marketing melalui sense, feel, think, act, relate, dinilai sangat efektif untuk mencapai brand corporate karena lebih menekankan differensiasi terhadap kompetitor. Penelitian ini ditujukan untuk mengetahui bagaimana pencapaian brand corporate melalui brand activation experiential marketing yang dilakukan oleh Laboratorium Klinik dengan objek PT. Prodia Widyahusada Tbk. Penelitian dengan metode studi kasus deskriptif ini memperoleh data melalui wawancara dan pengamatan. Penelitian ini menemukan fakta bahwa perusahaan melakukan brand activation untuk mencapai brand corporate dilakukan secara holistic untuk memaksimalkan brand di persaingan kompetitif, namun untuk menciptakan experiential marketing, perusahaan dapat menekankan poin-poin tertentu sesuai dengan tujuan yang diinginkan oleh perusahaan. Sekaligus bantahan terhadap teori Schmitt yang menyatakan kejutan (think) adalah yang paling penting, berbeda dengan yang dilakukan di objek penelitian bahwa sense dan feel adalah yang paling kuat sesuai dengan kebutuhan atau sasaran pelanggan perusahaan. Pemanfaatan brand activation experiential marketing dapat menciptakan kepercayaan, engagement, loyalitas, akuisisi, share, pembeda dengan kompetitor dan bermuara pada pencapaian brand corporate berupa reputasi.
Diseminasi Informasi Terkait Pariwisata Berwawasan Lingkungan dan Budaya Guna Meningkatkan Daya Tarik Wisatawan (Studi pada Dinas Pariwisata Provinsi Nusa Tenggara Barat)
Authors: Setyanto Yugih , Winduwati Septia 
Published: March 2019

Tourism is a huge potential owned by the regions in Indonesia. Many areas in Indonesia that actually has an interesting potential to be developed into tourism object. In order for the potential to have a selling power that attracts potential tourists to come should be disseminated information about the object. The process of information dissemination is adjusted to various things such as the intended audience and what potentials need to be known by the audience. Therefore, each local government has the authority in developing and promoting tourism potential that exists. The local government seeks the promotion of regional tourism potentials through dissemination of information to the public. Roles and functions are carried out so that the potential of tourism areas that are environmentally and culturally relevant tourism can be maximally known by the public and increase the attractiveness of tourists, especially domestic and foreign tourists. Penelitian ini merupakan studi terkait upaya diseminasi informasi di bidang komunikasi pariwisata. Pariwisata merupakan potensi yang sangat besar dimiliki oleh daerah-daerah di Indonesia. Banyak daerah di Indonesia yang sebenarnya memiliki potensi yang menarik untuk dikembangkan menjadi objek pariwisata. Agar potensi tersebut memiliki daya jual yang menarik minat calon wisatawan untuk datang harus dilakukan penyebaran informasi mengenai objek tersebut. Proses diseminasi informasi disesuaikan berbagai hal misalnya khalayak yang dituju dan potensi apa yang perlu diketahui oleh khalayak. Oleh sebab itu, masing-masing pemerintah daerah memiliki otoritas dalam mengembangkan serta mempromosikan potensi wisata yang ada. Pemda mengupayakan promosi potensi wisata daerah melalui diseminasi informasi ke publik. Peran dan fungsi tersebut dilakukan sehingga potensi wisata daerah yakni pariwisata yang berwawasan lingkungan dan budaya bisa secara maksimal dikenal oleh masyarakat dan meningkatkan daya tarik wisatawan, khususnya turis dalam dan luar negeri.
Nilai Eksklusivitas Dalam Karya Foto Cover Majalah Tempo Edisi 4351 Tentang Kasus Bom Sarinah 2016
Authors: Tanjung Yohanes Christiansen , Marta Rustono Farady 
Published: March 2019

Visualization towards a news which is not limited on animation or photographic works in electronic media, online, and printed media has purposively been as additional information and becomes a complement of news. Particularly in spot news of the photojournalism works, every occurrence happens quite quickly. Due to photography, every moment can be recorded and well documented, as well as providing answers to what is actually happening on a rapid occurrence. One example is the use of photographs on a printed media, namely Tempo. This Research aims to observe hidden meaning in the works of photojournalism on the cover of Tempo magazine 4351 edition wether it is objective or subjective meaning that be received by the public after seeing the photo on the cover. The method used is descriptive qualitative method by conducting analysis of Peirce semiotics on the cover photo of Tempo magazine issue of 4351. Based on the research which has been done, it can be concluded that the application of visualization conducted by Tempo referred to the works of photojournalism in the cover of Tempo magazine issue of 4351 created exclusivity both in objective and subjective meaning Visualisasi pada suatu pemberitaan baik itu animasi maupun karya foto dalam media elektronik, online, dan pastinya media cetak, mempunyai tujuan sebagai informasi tambahan serta pemanis suatu berita. Khususnya pada karya foto jurnalistik spot news, setiap peristiwa yang terjadi dengan sangat cepat. Oleh karena fotografi, setiap kejadian dapat direkam dan didokumentasikan dengan baik, serta memberikan jawaban atas apa yang sebenarnya terjadi pada suatu peristiwa yang berlangsung dengan cepat. Salah satu contohnya adalah pemakaian karya foto pada sebuah cover media cetak, yaitu Tempo. Penelitian bertujuan untuk mengetahui makna yang tersembunyi dalam karya foto jurnalistik pada cover majalah Tempo edisi 4351 baik berupa makna obyektif maupun subyektif yang diterima publik setelah melihat foto pada cover tersebut. Metode yang dipakai adalah metode kualitatif deskriptif dengan melakukan analisis semiotika Peirce pada foto cover majalah Tempo edisi 4351. Berdasarkan penelitian yang telah dilakukan, dapat disimpulkan bahwa penerapan visualisasi yang dilakukan oleh Tempo mengacu pada karya foto jurnalistik dalam cover majalah Tempo edisi 4351 menciptakan nilai eksklusivitas baik itu dalam makna obyektif maupun subyektif.
DETERMINANTES DOS CUSTOS DE TRANSPORTE DAS EXPORTAÇÕES DO COMPLEXO BRASILEIRO DE SOJA
Authors: Medeiros Rennan Kertlly , Albuquerquemello Vinicius Phillipe , Jesus Diego Pitta , Ramos Hélio Sousa 
Published: March 2019

Este trabalho analisa os determinantes dos custos de transporte das exportações do complexo brasileiro de soja, no período 2008-2014, por uma estimação gravitacional com dados em painel. Os dados foram coletados no Commodity Trade Statistics (COMTRADE), da Organização das Nações Unidas (ONU) e desagregados sob classificação Harmonized System (HS). As estimativas da regressão informaram que para cada quilômetro de distância entre o Brasil e o país importador de soja, os custos se elevam em 6,34%, e uma melhoria de 1% em infraestrutura causa uma redução de 74% nos custos de transporte.
Uzun Vaka Olarak Sinema Filmlerinin Kullanımına Bir Örnek: The Doctor
Authors: ÖZCAN Müesser , ÇEKİÇ Edip Güvenç , ÖZEL TÜRKCÜ Ümmühani , ELBE Hülya 
Published: March 2019

Amaç: Uzun vaka olarak seçilen The Doctor filmi üzerinden klinik öncesi
süreçteki tıp fakültesi öğrencilerinin hasta hekim ilişkisinin olumlu ve
olumsuz yönleri ile ilişkisinin etik boyutu hakkındaki görüşlerini belirlemek
amaçlanmıştır. Gereç ve
yöntem:
Araştırmada filmin
yirmi dördüncü dakikasındaki sahne ile final sahnesi için önceden hazırlanan iki adet
yarı yapılandırılmış sorgulama formu kullanıldı. Bu sayede öğrencilerin yönlendirilmeden
görüşlerini açıklayabilmesine olanak sağlanmıştır. Bu formlar film izlenirken ilgili
dakikalarda öğrencilere dağıtılarak öğrencilerin konu hakkındaki görüşleri alındı.
Çalışma
gönüllülük bildiren ve filmi izleyip çalışma formunu eksiksiz dolduran
öğrencilerle yürütüldü. Çalışmaya 58 kız, 40 erkek toplam 98 öğrenci
katıldı.Bulgular:
Hasta hekim ilişkisinde hekimin erken tanı koyması, etkin tedavi planı yapması
sergilediği hekimlik bilgi ve becerileri öğrenciler tarafından olumlu yönler
olarak belirlendi. Bununla birlikte hekimin kötü haberi vermedeki başarısızlığı,
empatik yaklaşım sergilememesi, işlemler sürecinde hastaya bilgilendirme yapmaması,
hastayı dinlememesi ve meslektaşına gösterilmesi gereken deontolojik yaklaşımın
sergilememesi gibi tutumlar olumsuz hekim tutumları olarak sıralandı. Kız
öğrenciler erkek öğrencilerden daha fazla oranda; hekimin kötü haberi çok
başarısız verdiği, empatik yaklaşım göstermediği ve meslektaşına uygun
deontolojik yaklaşım sergilemediği görüşündeydi. Hekim adaylarının hastanın yaşadıklarını
anlayabilmesi için hastanede hasta olarak kalmalarının istendiği sahneye
ilişkin, öğrencilerin
%63,3‘ü böyle bir deneyime gerek olmadığını ve bu becerinin eğitimle
kazanılabilir olduğunu
bildirirmiştir. Bununla birlikte daha önce hastaneye yatış deneyimine
sahip olan öğrenciler hastalığın ve hastaneye yatmanın hastayı anlamaya büyük
katkı sağlayacağı inancındaydı.

Sonuç: Klinik öncesi
süreçteki tıp fakültesi öğrencileri; uzun vaka olarak seçilen filmideki
hikaye üzerinden mesleki bilgi ve becerinin önemi, kötü haberi verme,
empatik yaklaşım sergileme, hasta olan bir meslektaşıyla kuracağı ilişkinin
doğası ve hastalık sürecini deneyerek öğrenme gibi karmaşık etik konular
hakkında görüş bildirebilmişlerdir. Böylelikle
öğrencilerin iyi bir hekimin sahip
olması gereken temel özellikleri hakkındaki düşüncelerine ilişikin ipuçları da
elde edilebilmiştir.
ĐÁNH GIÁ SỰ PHÙ HỢP CỦA CÁC LOÀI MÂY NƯỚC Ở TRONG RỪNG TỰ NHIÊN, HUYỆN NAM ĐÔNG, TỈNH THỪA THIÊN HUẾ
Authors: Lợi Nguyễn Văn , Hà Hồ Thanh , Thành Dương Văn , Hùng Lê Thái 
Published: March 2019

Tóm tắt: Mục tiêu của nghiên cứu là phân tích các nhân tố sinh thái thông qua mô hình phối hợp tuyến tính có trọng số dựa trên cơ sở GIS và viễn thám để xác định vùng phù hợp cho hai loài mây nước mỡ (Daemonorops poilanei J.Dransf.) và mây nước nghé (D.jenkinsiana Mart)ở trong rừng tự nhiên, huyện Nam Đông, tỉnh Thừa Thiên Huế. Nghiên cứu đã sử dụng phương pháp phân tích thứ bậc AHP (Analytic Hierarchy Process) để xác định trọng số của các nhân tố ảnh hưởng đến sự phù hợpcủa hai loài mây lựa chọn. Kết quả nghiên cứu thấy vùng phù hợp chung cho hai loài mây nước mỡ (Daemonorops poilanei) và mây nước nghé (D.jenkinsiana) tập trung ở đai cao dưới 700 m so với mực nước biển. Kết quả nghiên cứu cũng cho thấy tổng diện tích phù hợp cho loài mây nước mỡ (Daemonorops poilanei) và mây nước nghé(d.jenkinsiana)tương ứng lần lượt là 29.475,3ha (chiếm 45,5 % tổng diện tích tự nhiên của huyện Nam Đông) và 32.344,9 ha (50,0%).Từ khóa: AHP, GIS, Nam Đông, mây nước mỡ, mây nước nghé, phù hợp, sinh thái
GADAI DALAM SYARI'AT ISLAM
Authors: Misno Abdurrahman 
Published: March 2019

Manusia tidaklah selamanya berkecukupan harta, ada masa-masa dimana ia sangat membutuhkan uang untuk memenuhi kebutuhan hidupnya. Jika melihat kenyataan di masyakarat maka didapati banyak orang yang membutuhkan uang karena adanya suatu keperluan mendesak. Gadai menjadi solusi bagi kebutuhan keuangan yang mendesak yang dibutuhkan oleh masyarakat. Sayangnya praktek gadai di masyarakat mengandung unsur riba yang diharamkan oleh Islam, sehingga dibutuhkan adanya teori dan praktek riba yang sesuai dengan syariah Islam. Gadai dalam khazanah Islam disebut dengan rahn, ia adalah menggadaikan suatu barang sebagai jaminan atas transaksi hutang yang dilakukannya. Karena sifatnya adalah akad tabaru’ maka tidak boleh ada manfaat yang diambil oleh murtahin (orang yang menerima gadai). Harta yang digadaikan sendiri adalah tetap menjadi milik dari rahin (penggadai) sehingga tidak boleh digunakan tanpa adanya izin dari pemiliknya. Murtahin diperbolehkan mengambil uang pemeliharaan dari rahin jika harta gadaian tersebut membutuhkan pemeliharaan. Inti dari akad gadai dalam Islam adalah saling tolong-menolong untuk meringankan beban orang lain. Kata Kunci: Rahn, Fiqh Islam, Hukum Islam, Islam Indonesia
Diagnostic characters of three nymphal instars and morphological features of adult Collard-dove louse Columbicola bacillus (Phthiraptera : Insecta)
Authors: Singh Padam , Gupta Nidhi , Khan Ghazi , Kumar Surendra , Ahmad Aftab 
Published: March 2019

The morphological features of three instars of nymphs and adults of Columbicola bacillus (Ischnocera: Phthiraptera) collected from Collard-dove Streptopelia decaocto were studied. Present report furnishes Second instar nymph can be separated from first instar due to appearance of additional seta on pterothorax on seventh to eight adominal segments. Third instars can be distinguished from second instar due to appearance of pleural seta on abdominal segment seventh to ninth.
Performance of late season litchi cultivars grown in Jharkhand Province of India
Authors: Jana B R , Das Bikash , Sharma Rajvir , Bhat B.P. 
Published: March 2019

The narrow genetic diversity and short market availability of litchi (Litchi chinesis Sonn.) are the main constrains for its cultivation more profitable in Indian sub-continent. Late season litchi cultivars in subtropical and tropical India are prone to fruit cracking and diseases susceptibility. Seven promising selections and four late season commercial cultivars viz; CHES-1, CHES-2, CHES -3, CHL-5. CHL-7, Lal Bombaiya, Late Bedana, Purbi, Selection -3-7, Selection 8-1 and Swarna Roopa were evaluated during 2014-15 at ICAR-RCER Ranchi, based on physico-chemical characters, cracking habit and diseases susceptibility. The results revealed that the cultivars Purbi, Lal Bombaiya and Late Bedana were cracking resistant. The maximum fruit weight was found in the cultivars Lal Bombaiya (22.0 g ) being comparable with Late Bedana (21.2 g) and CHES-2 (21.0 g). The cultivars Lal Bombaiya and CHES –2 had the highest aril weight of 19.44 g and 17.66 g, respectably. The maximum TSS of 22.2 0B was found in CHES-1 both in Jharkhand and Bihar. Late Bedana cultivar had high sugar acid ratio (73.52) with pomegranate flavor and popular for local market. Litchi fruit borer mainly attacked Lal Bombaiya and CHES-2 at early stage whereas the cultivars Purbi and Swarna Roopa were affected (3-6% bunch) by litchi stink bug (Tessaratoma javanica) at late harvest season. From the present study, it was concluded that CHES-1, Lal Bombaiya, Purbi and Late Bedana were promising late season cultivars for commercial cultivation with effective management of litchi fruit borer and stink bug.
Effect of feeding swill feed supplemeted with chocolate cream waste on backfat thickness and body measurements in fattener weaner pigs
Authors: Divyalakshmi D. , Kumaravelu N. , Balan C. , Vanan Thanga.Thamil , Gnanaraj P. Tensingh 
Published: March 2019

Pig rearing on concentrate feed may not be economical because of higher market price of raw materials. The alternative source could be the use of swill feeding. Consequently, the impact of the swill feed on the backfat thickness and body measurements calls for investigation against any other alternative feed. Hence in the present study, an attempt has been made to compare the body measurements and backfat thickness in fattener piglets which were fed with swill feed (T1) vs. Those fed with chocolate cream waste supplemented with swill feed (T2). The statistical analysis of the data obtained in the present study revealed that there was highly significant (P?0.01) difference between body weight gain and backfat thickness (layer I and II) of both the group of piglets which were taken for trial starting from three months of age till five months of age. However, not significant difference (P?0.05) was noticed for body length and chest girth except in the pigs of 150 days age group. This study indicates that swill feed supplemented with chocolate cream waste could be used to reduce the feed cost since higher weight gain is achieved in a shorter time interval, increasing body measurements and backfat thickness compared to swill feed (T1) group of piglets.