bluuebunny/crossref_metadata_2025_split huggingface dataset:
Increasing the effectiveness of advertisements targeting social issues in least developed countries
Authors: Gebreselassie Andinet Worku , Bougie Roger 
Published: May 2019

PurposeThe purpose of this paper is to explore the application of advertising variation and repetition strategies in the context of communicating about social issues in least developed countries (LDCs).Design/methodology/approachStudy 1 used a between-subjects experimental study using 106 students which were exposed to either the varied advertising condition (a negative appeal followed by a positive appeal or vice versa) or repetition condition (two negative appeals). In Study 2, a total of 111 students from Tilburg University and 95 students from Addis Ababa University participated in the study. A random ordering of experimental envelopes assigned the students to one of the following message order conditions (negative appeal–positive appeal, negative appeal–negative appeal, positive appeal–positive appeal and positive appeal–negative appeal).FindingsStudy 1 shows that for many social issues, an advertising variation strategy (a negative appeal followed by a positive appeal) is more effective than an advertising repetition strategy (two negative appeals) in terms of recall. Study 2 builds on these findings by differentiating between taboo and non-taboo issues. This distinction is important because many social issues, such as HIV, domestic violence and child abuse, for instance, are taboo in LDCs. Interestingly, the findings of Study 1 are reproduced for non-taboo issues but not for taboo issues. If an issue is a conversational taboo in a certain culture, then an advertising repetition strategy that only uses positive appeals is more effective than an advertising variation strategy.Research limitations/implicationsThe use of students as participants may be a limitation of both studies. Because the reactions of students to specific message appeals may be age-related, concerns regarding the generalizability of the findings are justified.Originality/valueOverall, the results of this paper provide useful information to social advertisers on when and how to use different types of advertising strategies in LDCs.
NEET for medics: a guarantee of quality? An exploratory study
Authors: Arumugam Vasumathi , Mamilla Rajesh , C. Anil 
Published: May 2019

Purpose
The government has taken an initiative to improve the MBBS admission process in the country to eradicate the academic dishonesty and encourage the deserving candidates for MBBS enrolment. The Supreme Court has paved the way to hold the National Eligibility-cum-Entrance Test (NEET), a common entrance test for admission to undergraduate and postgraduate medical courses, from the 2016-17 academic year onwards. This paper aims to focus on the contention raised by various stakeholders associated with it and examines the pass percentage of plus two State Board examinations in 2015, 2016 and 2017 and admission details for 2016 and 2017.

Design/methodology/approach
The researchers adopted exploratory research. The researchers studied the medical admission process at national and global levels. They collected data of MBBS admission, NEET, State Board and CBSE plus two results and information from newspapers, website and magazine articles. Many experts published articles in newspapers. No study analysed data and made an exhaustive exploratory study. This motivates the researcher to do the same. Simple percentage, percentage change, correlation analysis and the sign test are used to determine whether the State Board or CBSE students get benefitted out of NEET to become medical professionals.

Findings
There is no significant relationship between MBBS enrolment of students (both State Board and CBSE students) before and after the NEET was introduced. From correlation analysis, it is inferred that the pass percentage of students who studied under State Board and MBBS enrolment were lesser in 2017 than 2016. It is also inferred that many districts students’ enrolment in MBBS course have increased from 2016 to 2017. The researchers concluded that because of NEET, CBSE students got more enrolment in MBBS course in 2017 compared with State Board students in 2016.

Research limitations/implications
The researchers found that the students with State Board examinations enrolled in lesser number for MBBS course than CBSE students in Tamil Nadu. There is a scope for improvement in designing and implementing NEET with the deliberations among different stakeholders involved with the medical education system, which will help in reducing the rampant corruption and, most importantly, pave the way for a selection based on merit in medical education. Possibly, this will also work as a safeguard to the sanctity of the medical profession in India and at the global level.

Originality/value
The researcher collected data from newspapers, websites and journals. Many experts discuss about, for and against NEET. No one analysed the data. This is a unique article that has more statistical analysis and meaningful interpretations from analysis. This paper will be useful to the government at national and global levels to frame medical admission procedure and policies.
Effect of can-storage parameters of finisher drawframe on combed ring spun yarn quality
Authors: Singh Sukhvir , Bhowmick Niranjan , Vaz Anand 
Published: May 2019

Purpose
The present work is a systematic study to understand the cause of poor quality of sliver, roving and yarn due to defective sliver storage can-spring at finisher drawframe machine in spinning preparatory. This study aims to investigate the influence of can-spring stiffness factor, sliver deposition rate and sliver coils position on yarn unevenness and thin places considering two cases of sliver storage time.

Design/methodology/approach
Combed ring spun yarn samples were produced by varying finisher drawframe variables, which were can-spring stiffness, delivery speed and sliver coils position in storage can. For research design, three-factor three levels of Box-Behnken experimental design was adopted. To investigate the effect of sliver storage time on combed yarn unevenness and thin places, yarn samples were produced at 8 h sliver storage time and without allowing any storage time. Sliver storage time is the time for which combed drawn sliver kept idle in storage cans before feeding to speedframe machine. The 8 h sliver storage time was considered for present study after consulting industrial experts. Adequate numbers of the samples were tested for yarn quality parameters such as yarn unevenness and thin places 50 per cent/km on standard instruments. Finally, the test results were analyzed using statistical software to check the statistical significance of all the independent variables on observed response through analysis of variance.

Findings
The experimental results showed that the yarn samples produced from older can-springs and bottom position sliver coils stored at 8 h storage time were showing higher yarn unevenness and thin places compared to other yarn samples. The results also showed that the effect of delivery speed is not significant on yarn unevenness for samples produced without allowing any sliver storage time.

Research limitations/implications
The present study is an outcome of a practical problem experienced at the finisher drawframe machine in a spinning industry. For this purpose, only scrutinized finisher drawframe variables were considered for the evaluation. There are many equally important other factors, which were not considered due to research work feasibility.

Social implications
This paper investigates the effect of some imperative factors at the finisher drawframe stage on combed yarn quality. The present study will boost existing knowledge of the spinner’s community regarding the effect of can-spring stiffness, sliver coils position and storage time on resultant combed yarn quality parameters.

Originality/value
The work is original and only a few references are available. The study reveals that storage can-spring stiffness should be chosen carefully for better sliver handling. It is observed that finisher drawframe can-spring stiffness, sliver storage time and sliver coils position play a vital role in deciding quality characteristics of stored sliver and ultimately affect yarn quality.
Event sport tourism business models: the case of trail running
Authors: Perić Marko , Slavić Nataša 
Published: May 2019

PurposeSporting events are the core of sport tourism. However, when it comes to business models (BM) in the context of event sport tourism, that is, how value is created and delivered at events, there is an obvious lack of research. The purpose of this paper is to deepen the understanding of BMs in the specific context of event sport tourism.Design/methodology/approachFocusing on trail-running sport events which are rapidly growing in popularity, the paper assesses actual events relative to the existing conceptual BM framework by using the analytical possibilities of the multiple-case study and by applying the interview and observation methods.FindingsThe results indicate that the core logic of the examined event-related sport tourism practices is very similar, although there are some significant differences. In addition, this study raises questions concerning potential modifications within the applied framework. Primarily, these relate to the partner network being identified as a second-order theme and an independent BM category and, communication with stakeholders (primarily with competitors), as a key process within the event BM.Originality/valueThis paper focuses on under-researched topics in the context of tourism, that is, the BM concept in relation to event sport tourism in general and trail-running sport tourism in particular. The paper provides a better understanding of the BM concept as a whole, and trail-running event sport tourism suppliers could benefit from the research findings by potentially avoiding business mistakes.
Reinventing tourism: the Dubai phenomenon
Authors: Anthonisz Angela , Mason Gary 
Published: May 2019

Purpose
Dubai has been largely under-researched as a destination, particularly from a tourism perspective. Most current knowledge about the emirate tends to originate from broadcast media coverage, newspapers and business journals. Much of the recent academic research on the destination often positions Dubai in a broader development or management framework, resulting in what can be a narrow and largely western-oriented perspective that fails to highlight or identify many of the key issues underpinning its apparent success.

Design/methodology/approach
This research adopts an ethnographic approach based on the authors’ experiences in the destination and sets out to address this issue not only by presenting new information but also by analysing and explaining Dubai’s tourism development approach.

Findings
Some 40 years ago, Dubai was little more than a backwater tribal settlement, dependent on pearl fishing, trade and limited oil reserves. In 2018, it is now viewed as a futuristic city-state, rapidly expanding its global outreach and undertaking a range of high-profile development projects and acquisitions. The award of Expo 2020 has boosted government confidence in the sector with the Department of Tourism and Commerce Marketing planning to increase visitor numbers to 25 million by 2020 with an anticipated tripling of the associated economic benefit. However, despite its remarkable success, Dubai has been criticised for flying in the face of global sustainability trends and needs to think seriously about how it will manage the growth of its tourism industry.

Originality/value
Dubai has evolved to become one of the world’s leading tourism destinations, and it has done so despite our academic notions of sustainability, tourism planning, tourism resource requirements and demands for authenticity. This provides an opportunity for the authors to use Dubai as a vehicle through which to challenge these concepts and to move the established notions of “traditional” tourism thinking forward to acknowledge the value of alternative approaches to the creation of a tourism strategy.
The pre- and post-event planning roadmap for Expo 2020: Dubai’s coming-out-party
Authors: Nadkarni Sanjay 
Published: May 2019

Purpose
Expo 2020 is scheduled to open on October 20, 2020, and will be the largest mega-event to-date in the Middle East and North Africa (MENA) region, drawing in up to 300,000 visitors a day, half of them from abroad, in its six months of operation. The purpose of this paper is to provide an overview on how the story has evolved in terms of preparation for the event since Dubai won the bid to host Expo 2020 in 2013.

Design/methodology/approach
Content analysis of the existing literature was undertaken and industry white papers and government portals were consulted to assimilate knowledge sources and to formulate an informed opinion about the impact of Expo 2020 on Dubai.

Findings
The backdrop to Expo 2020 is outlined, followed by an overview of events with the support of literature. The pre-event buildup in terms of policies and infrastructure is assessed and an impact analysis is performed based on the framework of the triple bottom line model. The framework is used to explore post-event challenges, and the steps that will need to be taken by stakeholders and policymakers are also discussed.

Originality/value
There is a dearth of academic literature on Dubai as a destination. This paper brings into focus the importance of Expo 2020 to Dubai's sustainable development and, thus, addresses a critical gap in literature.
Emaar hospitality group: Expo 2020 Dubai’s official hotel and hospitality partnership
Authors: Yeung Alma Au , Al Mashary Sharihan 
Published: May 2019

Purpose
This paper aims to outline Emaar Hospitality Group’s (EHG’s) role as the official hotel and hospitality partner for Dubai Expo 2020.

Design/methodology/approach
This paper draws on personal insights from an industry and trend perspective, aligned with the Expo 2020 Dubai theme, “Connecting minds, creating the future,” and its three sub-themes: mobility, sustainability and opportunity.

Findings
As an outcome, EHG’s commitment to Dubai Expo 2020 encompasses the provision of rooms and hospitality, meeting and events venues including outside catering, a hotel of the future innovation stand that reflects the company’s commitment to innovation in the Middle East, gender parity (female-male ratio) employment of women and youth, support to small- and medium-sized enterprise and global apprenticeships for six months during the Expo 2020 event an a commitment to sustainable economic growth.

Originality/value
This is an original, experience-based piece that focuses on an Expo 2020 operator’s viewpoint.
Skin acidification with a water‐in‐oil emulsion (pH 4) restores disrupted epidermal barrier and improves structure of lipid lamellae in the elderly
Authors: Kilic Ana , Masur Clarissa , Reich Hubert , Knie Ulrich , Dähnhardt Dorothee , Dähnhardt‐Pfeiffer Stephan , Abels Christoph 
Published: May 2019

AbstractThe pH of the skin surface increases with age and thus reduces epidermal barrier function. Aged skin needs appropriate skin care to counterbalance age‐related pH increase and improve barrier function. This confirmatory randomized study investigated the efficacy of water‐in‐oil (w/o) emulsions with either pH 4 or pH 5.8 in 20 elderly subjects after 4 weeks of treatment. After the treatment, the skin was challenged with a sodium dodecyl sulphate (SDS) solution in order to analyze barrier protection properties of both formulations. The pH 4 w/o emulsion resulted in a significantly lower skin pH compared with the pH 5.8 w/o emulsion and an improved skin hydration after 4‐week treatment. Further, the pH 4 emulsion led to more pronounced improvements in length of intercellular lipid lamellae, lamellar organization as well as lipid levels than the pH 5.8 emulsion. Following SDS‐induced barrier damage to the skin, the pH of all test areas increased, but the area treated with the pH 4 emulsion showed the lowest increase compared with baseline. In addition, even after the SDS challenge the skin area treated with the pH 4 emulsion still maintained a significantly increased length of intercellular lipid lamellae compared with the beginning of the study. This study provides evidence that topical application of a w/o emulsion with pH 4 reacidifies the skin in elderly and has beneficial effects on skin moisturization, regeneration of lipid lamellae and lipid content. Application of a pH 4 emulsion can improve the epidermal barrier as well as the stratum corneum organization in aged skin.
Diagnostic and therapeutic approach to scalp dysesthesia: A case series and published work review
Authors: Kinoshita‐Ise Misaki , Shear Neil H. 
Published: May 2019

AbstractScalp dysesthesia may be underrecognized but is an important condition which requires special management strategies. Through our case series of four patients, we have noted that patients were frequently misdiagnosed with seborrheic dermatitis and failed standard treatment. However, patients did benefit from low doses of oral pregabalin and a topical compound of amitriptyline, lidocaine and ketamine. Oral antihistamines and topical corticosteroids did not work sufficiently on their own but added value when used in conjunction with analgesic agents. Our experience and published work also suggest the association of cervical spinal changes, psychiatric disorders, and other environmental and habitual factors.
Prioritization of habitats and communities for conservation in Cold Desert Biosphere Reserve, Trans Himalaya, India
Authors: Sharma Lipika , Samant Sher S. 
Published: May 2019

AbstractThe rapid degradation of habitats and communities throughout the globe has necessitated the need for conservation to avoid biodiversity crisis. For framing conservation and management plan for flora of any region, it is very necessary to prioritize species of that region, their preferred habitats and communities with reliable information. In the present study, prioritization of habitats and communities has been done in the Cold Desert Biosphere Reserve. Ten habitats and 73 plant communities (45 shrubs and 28 herbs) distributed between 3,109 and 5,019 m were identified. Each habitat and community has been evaluated based on the ecological and socioeconomical parameters. Of the 10 habitats identified, the Moist alpine groove habitat showed highest conservation priority index (CPI), that is, 50 hence prioritized for conservation. The Ephedra gerardiana—Lonicera asperifolia mixed community showed highest CPI, that is, 62; followed by Hippophae rhamnoides ssp. turkestanica—Caragana versicolor—Ephedra intermedia mixed, Rosa webbiana—Ribes orientale mixed and Salix denticulata‐ H. rhamnoides ssp. turkestanica mixed (CPI: 60, each) communities. Regular monitoring of the prioritized habitats and communities has been suggested. Also, mass propagation of native, endemic, economically important and threatened species following biotechnological approaches and their plantation in the natural habitats of Spiti valley have been suggested. This would help in the management of habitats and communities in particular and cold desert ecosystem in general.
Metagenomic recovery of two distinct comammox Nitrospira from the terrestrial subsurface
Authors: Poghosyan Lianna , Koch Hanna , Lavy Adi , Frank Jeroen , van Kessel Maartje A.H.J. , Jetten Mike S.M. , Banfield Jillian F. , Lücker Sebastian 
Published: May 2019

SummaryThe recently discovered comammox process encompasses both nitrification steps, the aerobic oxidation of ammonia and nitrite, in a single organism. All known comammox bacteria are affiliated with Nitrospira sublineage II and can be grouped into two distinct clades, referred to as A and B, based on ammonia monooxygenase phylogeny. In this study, we report high‐quality draft genomes of two novel comammox Nitrospira from the terrestrial subsurface, representing one clade A and one clade B comammox organism. The two metagenome‐assembled genomes were compared with other representatives of Nitrospira sublineage II, including both canonical and comammox Nitrospira. Phylogenomic analyses confirmed the affiliation of the two novel Nitrospira with comammox clades A and B respectively. Based on phylogenetic distance and pairwise average nucleotide identity values, both comammox Nitrospira were classified as novel species. Genomic comparison revealed high conservation of key metabolic features in sublineage II Nitrospira, including respiratory complexes I–V and the machineries for nitrite oxidation and carbon fixation via the reductive tricarboxylic acid cycle. In addition, the presence of the enzymatic repertoire for formate and hydrogen oxidation in the Rifle clades A and B comammox genomes, respectively, suggest a broader distribution of these metabolic features than previously anticipated.
Differences in attitudes towards reading and other school‐related activities among boys and girls
Authors: Scholes Laura 
Published: May 2019

BackgroundResearch illustrates that girls indicate more positive attitudes towards reading than boys. Gender differences are often presented in simplistic terms with ‘all boys’ represented as one homogenous group.MethodsThis study developed a survey to identify similarities and differences in boys' and girls' attitudes towards a range of school‐related activities, including reading, and among boys themselves. The survey of 296 (f = 137, m = 159) 8‐ to 10‐year‐olds attending elementary schools in Australia was designed to identify the way attitudes towards school‐related activities, including reading, may be interrelated. Cluster analysis identified nuances associated with socio‐economic background, reading frequency and reading outcomes.ResultsResults indicated that girls and boys were represented similarly in the cluster groups that indicated positive enjoyment for books. However, there were significantly more girls than boys who enjoyed the social aspects of reading. A main finding was that many boys indicated they personally enjoyed reading, in contrast to previous studies, however, they did not necessarily enjoy the social aspects of reading with this finding particularly evident for boys from lower socio‐economic backgrounds. Attitude towards reading was interrelated with the social aspects of reading and other school‐related activities such as competition sports.ConclusionsOutcomes from the survey cluster groupings made visible the multiplicity of differences among boys' attitudes towards reading that are often left out of simplistic representations in educational policies, teaching literature and the popular media. Findings suggest the need to open up educational discussions about the ways that reading attitudes may be embedded within, and related to, socio‐economic location and other school‐based experiences.