THEORETICAL CONCEPT OF ARTIFICIAL INTELLIGENCE, ITS IMPACT ON THE MODERNISATION OF BUSINESS PROCESSES AND STRATEGIC DEVELOPMENT OF ENTERPRISES
Authors: IRNAZAROV Dmytro , PUZYROVA Polina 
Published: December 2024

THE PURPOSE OF THE ARTICLE is to study the theoretical concept of artificial intelligence and its impact on the modernisation of business processes and strategic development of enterprises.
RESEARCH METHODS. The article uses the following methods: expert assessments; algorithmic analysis; experimental research; statistical analysis; monitoring and evaluation of results; analysis and synthesis; graphical method, etc.
PRESENTING MAIN MATERIAL. Artificial intelligence (AI) is a multidisciplinary scientific concept that has a huge potential for transformation in the field of business process modernisation and strategic development of enterprises. AI is capable of radically modernising business processes and their strategic development by automating decision-making systems and predicting innovations in production based on data analytics. As AI touches upon issues such as ethics, privacy, and cybersecurity, the misuse of AI can have serious negative consequences for users. The main types of AI fall into two broad areas: Weak AI – systems that are capable of performing specific tasks, but without understanding the broader context or the ability to adapt in general, which can outperform humans in certain tasks but do not have true ‘consciousness’; Strong AI – systems that can think, understand and learn at the level of human intelligence (Strong AI is still a hypothetical area of research, as there is no fully implemented Strong AI in modern science). Currently, there are several main approaches to AI development, each of which has its own peculiarities. The main methods are machine learning, expert systems, neural networks, and evolutionary algorithms. AI is becoming a relevant tool for modernising business processes, optimising resources, and developing enterprises strategically. Thus, AI opens up new horizons for business, allowing companies to optimise their business processes, minimise costs and increase efficiency. Integrating AI into the development strategy of enterprises requires a deeper understanding of its potential and limitations, where the introduction of AI changes not only individual business processes but also affects the overall approach to the management and development of enterprises. One of the key areas of AI use in the strategic development of enterprises is forecasting and strategic planning, where AI can help enterprises predict economic trends, analyse the competitive environment, and develop strategies that meet future customer demands.
CONCLUSIONS. It has been established that AI has a mega-potential for business transformation, contributing to the modernisation of business processes and strategic development of enterprises. However, to achieve effective results, it is important to be aware of both the advantages and disadvantages associated with its integration. Successful AI integration requires not only technical training, but also the adaptation of business models, a strategic approach, attention to all ethical aspects, investment in innovation, and continuous training of employees. The introduction of AI will allow businesses to optimise their operations, make more informed decisions and adapt to the changing environment. Understanding the importance of AI for businesses allows them not only to adapt to new conditions but also to gain a competitive advantage, as AI is becoming one of the key factors in business development, and its role will only grow in the future.
KEYWORDS: artificial intelligence; modernisation of business processes; strategic development of enterprises; business transformation; integration; innovation; enterprises; adaptation; implementation.