bluuebunny/crossref_metadata_2025_split huggingface dataset:
Artificial intelligence (AI) and its implications for market knowledge in B2B marketing
Authors: Paschen Jeannette , Kietzmann Jan , Kietzmann Tim Christian 
Published: June 2019

PurposeThe purpose of this paper is to explain the technological phenomenon artificial intelligence (AI) and how it can contribute to knowledge-based marketing in B2B. Specifically, this paper describes the foundational building blocks of any artificial intelligence system and their interrelationships. This paper also discusses the implications of the different building blocks with respect to market knowledge in B2B marketing and outlines avenues for future research.Design/methodology/approachThe paper is conceptual and proposes a framework to explicate the phenomenon AI and its building blocks. It further provides a structured discussion of how AI can contribute to different types of market knowledge critical for B2B marketing: customer knowledge, user knowledge and external market knowledge.FindingsThe paper explains AI from an input–processes–output lens and explicates the six foundational building blocks of any AI system. It also discussed how the combination of the building blocks transforms data into information and knowledge.Practical implicationsAimed at general marketing executives, rather than AI specialists, this paper explains the phenomenon artificial intelligence, how it works and its relevance for the knowledge-based marketing in B2B firms. The paper highlights illustrative use cases to show how AI can impact B2B marketing functions.Originality/valueThe study conceptualizes the technological phenomenon artificial intelligence from a knowledge management perspective and contributes to the literature on knowledge management in the era of big data. It addresses calls for more scholarly research on AI and B2B marketing.
Farewell to the pricing manager: new ecosystem captains drive profits via pricing
Authors: Hinterhuber Andreas , Quancard Bernard 
Published: June 2019

Purpose
This paper aims to discuss the changing role of the strategic account manager (SAM).

Design/methodology/approach
This paper takes the form of an interview.

Findings
SAMs, in the future, will be ecosystem captains capable of managing complex relationships and teams, of organizing data and of telling stories with analytics. SAMs in the future will be assessed along with a set of metrics that it is similar to metrics of how top management consultants are evaluated: activities, competencies, intermediary results, sales/margins and quantified business value.

Originality/value
This interview discusses the current and future best practices of strategic account management.
The effect of enterprise social networks use on exploitative and exploratory innovations
Authors: Berraies Sarra 
Published: June 2019

PurposeThe purpose of this paper is to investigate the links between the enterprise social networks (ESN) use and the exploitative and exploratory innovations and deepen the analysis by examining the mediating role of the sub-dimensions of intellectual capital (IC) in these relationships.Design/methodology/approachThe authors use a quantitative method based on the questionnaire administrated to a sample of 248 middle managers working in Tunisian ICT firms. Regarding the data analysis, the authors use a partial least square-structural equation modeling (PLS-SEM) method.FindingsResults highlight that whereas exploratory innovation is positively linked to human capital (HC) and social capital (SC), exploitative innovation is positively associated with HC. Findings show that the ESN use is linked positively to exploitative innovation and this link is mediated by HC. The data analysis also revealed that HC and SC mediate the link between ESN use and exploratory innovation.Originality/valueAlthough limited studies have investigated the effect of the ESN use on firms, this research pioneers the examination of the effect of the ESN use on exploitative and exploratory innovations within ICT firms and the mediating roles of HC, SC and organizational capital that have never been explored. Findings are highlighted along with interesting insights for managers and outline the key aspects related to the ESN use that may improve the sub-dimensions of IC and boost exploitative and exploratory innovations.
Microfactories and the new economies of scale and scope
Authors: Montes Jose Orlando , Olleros F. Xavier 
Published: June 2019

Purpose
The purpose of this paper is to explore the microfactory model, the elements that enable it and its implications. The authors argue that microfactories reduce the risks and costs of innovation and that they can move various industries toward more local, adaptive and sustainable business ecosystems.

Design/methodology/approach
This conceptual paper explores several processes and practices that are relatively new; hence, it uses online secondary sources (e.g. interviews with CEOs, videos, blogs and trade magazine articles) extensively.

Findings
Given its versatility and high automation levels, the microfactory model can fill the gap between artisanal and mass production processes, boost the rate of innovation, and enable the local on-demand fabrication of customized products.

Practical implications
Currently, manufacturers generally need to make large investments when launching a new product, despite high uncertainty about customer acceptance, thus risking considerable losses. The microfactory model offers a safer alternative by allowing a firm to develop and fabricate new products and test their acceptance in a local market before mass producing them. Microfactories also enable the local on-demand fabrication of highly customized products.

Originality/value
This paper contributes to the discussion on the economic advantages and disadvantages of scale and scope, which have been insufficiently explored in the digital domain.
Creation processes for radical manufacturing technology innovations
Authors: Chaoji Pooja , Martinsuo Miia 
Published: June 2019

Purpose
This paper empirically investigates the processes by which manufacturing firms create radical innovations in their core production process, referred to as radical manufacturing technology innovations (RMTI). The purpose of this paper is to improve the understanding of the processes and practices manufacturing firms use to create RMTI.

Design/methodology/approach
Creation processes for 23 RMTI projects from diverse industry and technology contexts are explored. Data were collected via semi-structured interviews, and an inductive analysis was carried out to identify similarities and differences in RMTI types and creation processes.

Findings
Three types of RMTI and three alternative RMTI creation processes are revealed and characterized. An integrated view is developed of the activities of the equipment supplier and the manufacturing firm, highlighting their different roles and interaction across the three RMTI creation process types.

Research limitations/implications
The exploratory design limits the depth of the analysis per RMTI project, and the focus is on manufacturing technology innovations in one country. The results extend previous case and context-specific findings on RMTI creation processes and provide novel frameworks for cross-case comparisons.

Practical implications
The manufacturing firms’ proactive role in RMTI creation is defined. A framework is proposed for using different RMTI creation processes for different types of RMTI.

Originality/value
This study addresses recent calls for empirical research on understanding the ways in which process innovations unfold in manufacturing firms. The findings emphasize the role of manufacturing firms as creators of RMTI in addition to their role as innovation adopters and implementers and reveal the suitability of different RMTI creation processes for different RMTI types.
Managing the digital consumer: insights from Brazil and Spain
Authors: Monteiro Thel Augusto , Giuliani Antonio Carlos , Pizzinatto Nadia Kassouff , Larios-Gomez Emigdio 
Published: June 2019

Purpose
The purpose of this paper is to analyze the concepts attributed to the use of technology in the digital environment and its relations with consumer behavior in Brazil and Spain.

Design/methodology/approach
This paper discusses the concepts that cover the use of technology in the relations between technological changes in e-commerce and consumer buying behavior in a digital world, using the Technical Availability Index (Techqual), by Parasuraman (2000), applied to Brazilian and Spanish consumers.

Findings
Correlations between the concepts attributed to the use of technology by consumers have been identified which, in turn, may allow small- and medium-sized companies to develop strategies to improve engagement with their target audiences.

Research limitations/implications
This study explains how the understanding of these concepts can be continuously improved, proposing a continuous strategic review by the digital companies. The proposed approach to identify and measure assigned concepts can be tested in different performance sectors.

Practical implications
This study is unique in presenting concepts that can allow digital companies new ways of approaching their target audience, relationship with customers and positioning strategies.

Social implications
This research promotes a different look at how consumer behavior is understood, not only by companies, but also by individuals themselves, which may provide a better understanding of their behavior.

Originality/value
This study presents a comparative study among countries that are references in the digital consumer market, and links theory and practice in studies of consumer behavior.
University–industry collaborations: an industry perspective
Authors: Giones Ferran 
Published: June 2019

Purpose
The engagement with industry actors is a key element in the transition towards an entrepreneurial university model. The purpose of this paper is to explore the university–industry collaboration (UIC) drivers from the industry side. It analyses how, and to what extent, policy interventions could increase the engagement of industry actors in UICs.

Design/methodology/approach
An experimental research design has been used involving a feasibility and pilot study (January to June 2018) with 36 firms, in a non-urban region context, with a satellite university campus. The pilot study explores a randomised control trial (RCT) design, with a training intervention to a randomized group of participants in the pilot study.

Findings
Firms involved in universities’ students (academic forms of UICs) might not necessarily consider the university as a research partner, even in a geographic proximity setting. In addition, there is a potential “dark-side” to proximity, when industry participants build their perceptions using second-hand experiences or indirect information. A training intervention facilitates to overcome pre-existing biases but does not trigger a substantial change in the UIC’s behaviour of the firms in the short-term.

Research limitations/implications
The pilot study provides valuable insights for researchers interested in a larger RCT. It also provides insights for university managers who want to understand the motivations of industry participants in UICs.

Originality/value
The experimental approach of the research generates evidence on the feasibility to intervene in the activation of UICs from an industry perspective, a central aspect in transition towards an entrepreneurial university model.
Linking organizational innovation, firm growth and firm size
Authors: Corsi Christian , Prencipe Antonio , Capriotti Athos 
Published: June 2019

PurposeThe purpose of this research is to study the effect of organizational innovation, in terms of the introduction of both new business practices and new methods of organizing workplaces, on firm growth, along with the moderating role of the firm size in this relationship.Design/methodology/approachA panel sample of 4,125 Spanish innovative firms taken from the Technological Innovation Panel for the period 2009 to 2014 was analyzed. Two-Step System-Generalized method of moments approach and instrumental variables approach with two-stage least squares have been used.FindingsThe findings remark the positive effect of organizational innovation on firm growth in case firms introduce both new business practices and new methods of organizing workplaces. Furthermore, the empirical evidences show that the firm size has a role, although partial, in moderating negatively the effect of introducing both new business practices and new methods of organizing workplaces on firm growth.Originality/valueThe study adds some new theoretical insights and empirical evidences into the literature related to the inertia theory in the perspective of the population ecology, incorporating it with the effect of firm size. Furthermore, the study may represent a further part of the complex literature puzzle that links organizational innovation to firm growth, and the inclusion of the moderating role of the firm size will partially provide a deeper understanding of this link.
Supporting older workers to work: a systematic review
Authors: Chen Mego Kuan-Lun , Gardiner Elliroma 
Published: June 2019

PurposeThe purpose of this paper is to identify what work-related factors influence the continued participation of older workers in the workforce.Design/methodology/approachA systematic quantitative literature review of the workforce participation literature identified 27 publications from 1995 to 2016 that examined the impact of work-related factors on older workers’ intention to continue working.FindingsResults show that work demands, learning and development opportunities, job autonomy, recognition and respect, mentoring opportunities, supportive organisational climate and social support were significant factors that predicted older workers’ workforce participation decisions. Interestingly, less evidence was found to support flexible work arrangements or salary as inducers of workforce participation. Results also show an overrepresentation of cross-sectional studies involving participants from western countries employed in healthcare and social assistance sectors.Practical implicationsOrganisations should adjust their policies and practices to accommodate the needs of older workers, focusing specifically on increasing factors that encourage participation and removing obstacles to participation.Social implicationsIncreasing the participation rates of older workers is a key goal for governments and organisations worldwide. This research identifies some specific factors that are likely to encourage continued participation.Originality/valueA systematic evaluation of the extant research draws new conclusions and insights as to what work factors are more likely to influence the participation decisions of older workers.
‘Me, a teacher?!’ – Professional role identification and role activation of psychology PhD students
Authors: Hillbrink Alessa , Jucks Regina 
Published: June 2019

PurposeDeveloping professional identities as both researchers and teachers is core to doctoral students’ growth. Given the primacy of research for the university career, this study aimed at answering the following questions: how much do doctoral students identify with the teacher compared to the researcher role? Can the teacher role identity be purposely activated?Design/methodology/approachIn an experimental study with 167 psychology PhD students, trait role identification was measured using a questionnaire. Afterward, participants were randomly assigned to one of three conditions differing in the picture material (research vs teaching pictures vs a mixture of both) provided for creating a collage reflecting their roles. Subsequently, answers to open questions were coded and quantified as indicators of state role identity.FindingsAs a trait, doctoral students identified more strongly with their researcher role than with their teacher role. Teacher role identity as a state was successfully activated when doctoral students engaged with teaching pictures compared to the other conditions.Practical implicationsAs the researcher role seems to be the default setting for PhD students, activation of the teacher role has the potential to benefit work satisfaction of PhD students and the quality of their teaching.Originality/valueTaking both long- and short-term identification processes in PhD students into account is a promising new approach. Besides, quantitative data are added to the field of qualitative insights on PhD students’ professional roles.
“I like […] different time periods:” elementary teachers’ uses of historical fiction
Authors: Brugar Kristy A. , Whitlock Annie McMahon 
Published: June 2019

Purpose
The purpose of this paper is to explore how and why teachers use historical fiction in their classroom (e.g. selection and instruction) through the lenses of their pedagogical content knowledge (Shulman, 1986) and pedagogical tools (Grossman et al., 1999).

Design/methodology/approach
The authors explored the following questions: In what ways do elementary school teachers, more specifically fifth grade teachers responsible for early US history as part of their social studies curriculum, use historical fiction in their classrooms? and What factors do elementary school teachers consider when they select historical fiction to use in their classrooms? In order to explore these questions, the authors interviewed eight fifth grade teachers. The authors describe the ways in which these teachers use historical fiction as part of their social studies instruction by employing collective case study (Stake, 1994).

Findings
This study has reified this notion that historical fiction is widely used by fifth grade teachers. The authors identified that these teachers are choosing texts that allow them to integrate their language arts and social studies instruction in effective and engaging ways. Many participants described choosing the texts purposefully to address social studies standards during their language arts time. Despite many of these teachers using prescribed curricula for language arts instruction and following state standards for social studies, the teachers in this study felt free to make curricular decisions related to integration. Most importantly, when given this freedom, they chose to integrate purposefully with quality texts.

Research limitations/implications
The primary limitation of this research study is the small sample size (n=8). However among the eight teacher participants, there are two states are represented, varied teaching contexts (e.g. departmentalized, self-contained classrooms), and many years of classroom social studies teaching experience.

Originality/value
The Common Core State Standards for English Language Arts (CCSS) (Council of Chief State School Officers and the National Governors Association, 2010) have prompted teachers to present both informational text and literature in equal balance in upper elementary grades. Little research has been done in the last decade about the ways in which historical fiction addresses these standards.
Eucalypt forests dominated by epicormic resprouters are resilient to repeated canopy fires
Authors: Collins Luke 
Published: June 2019

Abstract

Wildfire occurrence and severity are projected to increase in response to anthropogenic climate change, leading to fire regimes that may exceed the limits of tolerance for some species. Plants capable of regenerating from aerial shoots following high intensity fires, termed ‘epicormic resprouters’, are assumed to be resilient to changes in fire regimes. However, empirical tests of the response of epicormic resprouters to extreme fire regimes, such as repeated canopy fires at short intervals, are currently lacking.

This study examined the effect of combinations of understorey fire and canopy fire across two successive wildfires (2007, 2013) on the resilience of eucalypts that resprout epicormically. The study took place in a temperate eucalypt forest in south eastern Australia. Measures used to infer community resilience included stem topkill and damage, and seedling recruitment. It was predicted that: (a) stems will exhibit lower resistance (i.e. increased topkill and damage) to canopy fire than understorey fire; (b) recruitment will be higher following canopy fire than understorey fire; (c) prior exposure to canopy fire will reduce stem resistance and recruitment in response to subsequent wildfires; and (d) stem resistance will vary depending on bark traits.

Topkill of saplings and small stems (<30 cm diameter at breast height) was higher in sites that recently (i.e. 2013) experienced canopy fire as opposed to understorey fire. Recent fire severity had no effect on topkill of large trees. Tree species with dense bark on the main stem and larger branches were less prone to topkill or partial stem and branch mortality than species with fibrous bark or exposed branches. Seedling recruitment was greater following canopy fire than understorey fire. Exposure to past canopy fire (i.e. in 2007) did not decrease stem resistance or recruitment.

Synthesis. The results of this study suggest that communities of eucalypts that can resprout epicormically following fire will experience demographic shifts following repeated canopy fires. However, given the high resistance of large trees and rapid post‐fire recovery of the seedbank, ecosystem conversion appears unlikely. The findings support the presumption that forest communities of epicormic resprouters are highly resilient to shifts in fire regimes.
Climatic change only stimulated growth for trees under weak competition in central boreal forests
Authors: Luo Yong , McIntire Eliot J. B. , Boisvenue Céline , Nikiema Paul P. , Chen Han Y. H. 
Published: June 2019

Abstract

Global change ecologists have often used trees under weak competition (e.g. dominant/codominant trees) to examine relationships between climatic change and tree growth. Scaling up these results to a forest relies on the assumption that the climatic change–tree growth relationship is not affected by tree‐level competition.

Using permanent sample plot data from the central Canadian boreal region where warming did not result in water deficit, we tested the above‐mentioned assumption by looking at whether the relationship between climatic change and tree growth varied with tree‐level competition, which was quantified using a modified Hegyi competition index.

We found that tree growth increased over time for trees under weak competition, but decreased for those under strong competition. The divergent temporal trends among trees under different levels of competition led to a non‐significant change in growth for our study plots. Growth increased with regional warming, atmospheric [CO2] and water availability for trees under weak competition, but not for those under strong competition.

Synthesis. Our results suggest that upscaling the growth responses of dominant/codominant trees to climate change to a forest or a region can lead to biased estimates. Tree‐level competition should be taken into account when expressing climatic change and tree growth relationships.