bluuebunny/crossref_metadata_2025_split huggingface dataset:
The narrative strategies of B2B technology brands
Authors: Bonnin Gaël , Alfonso Mauricio Rodriguez 
Published: June 2019

Purpose
With the rise of digital media and content marketing, business-to-business (B2B) technology firms increasingly use narratives in their marketing strategy. If research has studied the impact of narrative on audiences, the structuration of the narrative strategies is still an overlooked area. The purpose of this paper is to understand the structuration of narrative strategies.

Design/methodology/approach
Authors studied the cases of narratives on the Internet of Things produced by two leading technology firms, IBM and Cisco, between 2012 and 2016. Material includes advertising campaigns, blogs, written customer cases, white papers, public speeches and selling discourses.

Findings
The research highlights the importance of metanarratives as the core of the structuration of seemingly different contents. It also shows how firms tap into fundamental mythic archetypes and broader sociocultural narratives to try and legitimate the emerging technology. Finally, research also introduces the concept of transmedia strategy and illustrates its use by the two firms studied.

Research limitations/implications
The results are based on only two cases of multinational firms, limiting the generalization of the findings.

Practical implications
The results of the research may encourage firms to use more narrative branding strategies. They also offer directions for the key elements to manage when elaborating a narrative strategy (defining key metanarratives, identifying and using broader sociocultural narratives, designing a transmedia strategy).

Originality/value
The paper is among the first to try to understand the structuration of narrative branding strategies. While exploratory, it contributes to research on B2B branding and digital branding by bringing the narrative into B2B branding research.
Tinker, Tailor, Soldier, Spy
Authors: Hirsch Peter Buell 
Published: June 2019

Purpose
This paper aims to assess the increasing use of artificial intelligence (AI) and biometrics in monitoring employee performance and behavior and offer a perspective on the impact of this development on corporate culture and employee relations.

Design/methodology/approach
The authors have reviewed a variety of new applications of AI technologies covered in the business literature and have offered a commentary on the impact.

Findings
The authorshave found that the use of these technologies is viewed with suspicion if not outright alarm by employees. Some of these technologies appear so invasive that even vendors supplying them are at pains to ensure that true employee consent is obtained.

Research limitations/implications
This is a selective and not a comprehensive view of the subject without additional primary research.

Practical implications
Companies will have an increasingly important choice to make about the types of surveillance technologies they deploy with profound implications for the types of corporate culture that will emerge.

Social implications
The authorshope that the review and discussion of the use of these technologies will prompt a broader social discussion about the use of AI and predictive analytics across a range of applications which will, in turn, lead to the adoption of common standards for privacy and transparency.

Originality/value
While the technologies themselves have been written about in a variety of forums, it is believed that this is the first attempt, to the best of the author’s knowledge, to survive the landscape of AI uses in HR.
Challenges of using big data for humanitarian relief: lessons from the literature
Authors: Sharma Pankaj , Joshi Ashutosh 
Published: June 2019

PurposeBig data analytics has emerged as one of the most used keywords in the digital world. The hype surrounding the buzz has led everyone to believe that big data analytics is the panacea for all evils. As the insights into this new field are growing and the world is discovering novel ways to apply big data, the need for caution has become increasingly important. The purpose of this paper is to conduct a literature review in the field of big data application for humanitarian relief and highlight the challenges of using big data for humanitarian relief missions.Design/methodology/approachThis paper conducts a review of the literature of the application of big data in disaster relief operations. The methodology of literature review adopted in the paper was proposed by Mayring (2004) and is conducted in four steps, namely, material collection, descriptive analysis, category selection and material evaluation.FindingsThis paper summarizes the challenges that can affect the humanitarian logistical missions in case of over dependence on the big data tools. The paper emphasizes the need to exercise caution in applying digital humanitarianism for relief operations.Originality/valueMost published research is focused on the benefits of big data describing the ways it will change the humanitarian relief horizon. This is an original paper that puts together the wisdom of the numerous published works about the negative effects of big data in humanitarian missions.
Relational behaviours and organisational capabilities in public safety networks
Authors: Sienkiewicz-Małyjurek Katarzyna 
Published: June 2019

PurposeThe purpose of this paper is to identify correlations between relational behaviours and organisational capabilities in public safety networks and to investigate how do relational behaviours influence organisational capabilities in these networks.Design/methodology/approachThe findings presented in this paper are based on data including: desk research and a survey questionnaire conducted in June 2016 with experts dealing with the issues of the public safety. The analysis of the results was based on a reflexive and formative approach, including the partial least squares path modelling method.FindingsThe relationships between relational behaviours and organisational capabilities in public safety networks are investigated and the path of building organisational capabilities in these networks is identified. As a result, it was found how to shape collaborative performance by using the impact of relational behaviours on the organisational capabilities in public safety networks.Originality/valueThe paper adds a new value to understanding of the impact of relationship behaviour on organisational capabilities in public safety networks, leading to collaborative performance. Its innovation results from using a reflective and formative approach, based on the modelling of structural equations, which allows identifying new issues or problems and examine the connections between them. The obtained results constitute a new insight on the formation of collaborative networks in public safety.
How detailed product information strengthens eco-friendly consumption
Authors: Osburg Victoria-Sophie , Yoganathan Vignesh , Brueckner Sandra , Toporowski Waldemar 
Published: June 2019

Purpose
Whilst many studies consider labelling as means of aggregated communication of environmental product features, the presentation of detailed product information seems a promising alternative. However, the mechanisms through which detailed product information takes effect on consumers requires better understanding. The purpose of this paper is to empirically develop a framework that focuses on consumers’ perceived usefulness of, and trust in, detailed product information, whilst also considering the role of environmental self-identity. This understanding will help businesses to further stimulate eco-friendly consumption.

Design/methodology/approach
Structural equation modelling and conditional process analysis are utilised to test hypotheses based on a sample of 279 respondents to a German online survey.

Findings
Results show that the perceived usefulness of product information (PUPI) has a positive effect on purchase intention, and this effect is intensified by an individual’s environmental self-identity. Furthermore, for consumers with high environmental self-identity, the effect of PUPI on purchase intention is mediated in turn by trust in detailed product information and resistance to negative information.

Originality/value
This study contributes to the debate on the role of product information in ethical consumption by showing how detailed product information gives rise to favourable behavioural outcomes. When detailed information is perceived as being useful, it can affect purchase intention through greater trust and an increased resistance to negative information. Further, detailed product information appears beneficial for both, the mass market and specific segments with high environmental self-identity. Hence, this study empirically establishes the effects of detailed product information on consumer decision making, thus informing sustainability-related marketing theory and practice.
The impact of raw fermented milk products on perceived health and mood among Dutch adults
Authors: Baars Ton , Berge Catharina , Garssen Johan , Verster Joris 
Published: June 2019

Purpose
The purpose of this paper was to evaluate health conditions prior to and at least two months after the start of consuming raw fermented milk (RFM) products.

Design/methodology/approach
One-Item health score, 1-item immunity score, immune status (ISQ), mood, bowel and skin conditions were rated for the period prior and post switching to RFM products. A linear mixed model was used to evaluate the post to prior RFM health and mood scores, taking into account gender, location of living and health group. Data from 390 participants (mean age of 54 years old) were included for the analysis, of which 277 (45 per cent) were allocated to the poor health group. Participants were allocated to the poor health group if they reported being immune depressed or suffering from a chronic disease prior to RFM; otherwise, they were allocated to the normal health group.

Findings
The highest intake of RFM was from RF kefir. Post RFM, people consumed around 1 glass (200 ml) of RF kefir per day. After switching to RFM, significant improvements on health and mood scores were reported. The strongest improvements after switching to RFM consumption were seen in subjects from the poor health group. With the exception of skin score, all measured health items significantly improved (p < 0.001). Health, immunity, bowel and mood scores increased with around 20 per cent in the poor health group and around 8 per cent in the normal health group. Women had more health complaints prior to RFM and had stronger health improvement post RFM compared to men. Bowel and mood scores were overall lower in women than in men. Living location had no significant impact on RFM-related health changes. This consumer survey suggests that positive health and mood changes are associated with the consumption of RFM products.

Originality/value
The consumption of RFM products improved the self-reported health status of adults. Immune-depressed people or people suffering from a chronic disease prior to RFM reported the strongest impact on their health, immunity, bowel and mood scores post switching RFM consumption compared to people with a normal health.
Modeling team performance from the perspective of politics and ethical leadership
Authors: Lin Chieh-Peng , Liu Na-Ting , Chiu Chou-Kang , Chen Kuang-Jung , Lin Ni-Chen 
Published: June 2019

PurposeThe purpose of this paper is to develop and test a model of team performance by applying social exchange and social capital perspectives in a single model setting. It hypothesizes that team performance is indirectly affected by politics through leader–member capitalization (LMC) and by ethical leadership through leader–member exchange (LMX). Meanwhile, team identification is hypothesized to moderate the relationships between politics and LMC and between ethical leadership and LMX.Design/methodology/approachThe hypotheses of this study were empirically tested using a survey of work teams from the banking and insurance industry in Taipei, Taiwan.FindingsThe relationship between team performance and ethical leadership is fully mediated by LMX, while the indirect relationship between team performance and politics is mediated via both LMC and LMX. Team identification positively moderates the relationship between ethical leadership and LMX.Originality/valueThis study is one of the few to examine the mediating roles of LMC and LMX simultaneously in team performance development. This study provides several key findings that complement the existing literature by evaluating fresh associations among LMC, LMX and their determinants and moderator.
Efficacy of long‐term treatment with efinaconazole 10% solution in patients with onychomycosis, including severe cases: A multicenter, single‐arm study
Authors: Iozumi Ken , Abe Masatoshi , Ito Yoshiko , Uesugi Takashi , Onoduka Takashi , Kato Ichiro , Kato Fumihiro , Kodama Kazuo , Takahashi Hidetoshi , Takeda Osamu , Tomizawa Koki , Nomiyama Tomoko , Fujii Mizue , Mayama Jun , Muramoto Fumio , Yasuda Hidemi , Yamanaka Kiyomitsu , Sato Tomotaka , Oh‐i Tsunao , Kasai Hiroko , Tsuboi Ryoji , Hattori Naoko , Maruyama Ryuji , Omi Tokuya , Shimoyama Harunari , Sei Yoshihiro , Nakasu Ichiro , Nishimoto Shuhei , Hata Yasuki , Mochizuki Takashi , Fukuzawa Masao , Seishima Mariko , Sugiura Kazumitsu , Katayama Ichiro , Yamamoto Osamu , Shindo Masahisa , Kiryu Hiroe , Kusuhara Masahiro , Takenaka Motoi , Watanabe Shinichi 
Published: June 2019

AbstractWe evaluated the efficacy of efinaconazole 10% topical solution in long‐term use, for up to 72 weeks, for onychomycosis, including severe cases. Among 605 participants, 219 patients diagnosed as having onychomycosis were evaluated for the efficacy of efinaconazole. The treatment success rate (<10% clinical involvement of the target toenail) at the final assessment time point was 56.6%, the complete cure rate was 31.1% and the mycological cure rate was 61.6%, all of which increased over time, demonstrating that continuous application contributed to the improvement of cure rate. Even in severe cases, reduction of the affected nail area was observed, showing the potential efficacy of the treatment. Responses to a quality of life questionnaire among patients with onychomycosis, OnyCOE‐t, suggested that efinaconazole treatment improved the patients’ quality of life. The incidence of adverse drug reaction in the patients eligible for the assessment was 6.3%, and this developed only in the administration site in all cases. No systemic adverse event was observed. In addition, no increase in the incidence of adverse drug reaction due to long‐term use was found. Efinaconazole therapy was proved to exhibit excellent balance between efficacy and safety, and thus may serve as a useful treatment option for onychomycosis.
Plant traits and species interactions along gradients of N, P and K availabilities
Authors: Minden Vanessa , Olde Venterink Harry 
Published: June 2019

Abstract

Plant performance is driven by nutrient availability. So far, studies on plant nutrient relationships mostly focused on nitrogen (N) and phosphorus (P), whereas potassium (K) received less attention. We evaluated whether plant responses to variation in nutrient availability are similar or different for the nutrients N, P and K and whether the same plant traits are decisive for the competitive ability of species along gradients of N, P and K availabilities.

We studied plant trait responses of three temperate perennial grass species (Alopecurus pratensis, Agrostis capillaris and Anthoxanthum odoratum, each dominant under N limitation, P limitation and K limitation, respectively). Each gradient consisted of eight treatments (N1–N8, P1–P8, K1–K8), with N:P:K supply rates being 1:0.8:6 (N1), 128:0.8:6 (N8), 12:0.075:6 (P1), 12:9.6:6 (P8), 12:0.8:0.56 (K1) and 12:0.8:72 (K8) (total supply per plant individual in mg). Plant individuals were kept either in single‐species pots (intraspecific competition) or in mixed‐species pots (interspecific competition). After 2 months, plant biomass, leaf and root traits and root enzyme activity were measured.

Most below‐ground traits (e.g. total root length, root diameter) responded most strongly to competition as predictor variable and only secondly to the type of nutrient or their supply rates (unlike RGRTotal and SLA). Leaf chlorophyll content and root enzyme activity responded most strongly to supply rate of nutrients and the interaction of nutrient type and supply rate, respectively. In line with our prediction, A. pratensis was the superior competitor under N limitation and A. odoratum was the superior competitor under K limitation (assessed by relative dominance [RD] and relative competitive strength [RCS]). Both species showed high investment in total root length. Opposite to our expectation, A. capillaris was a bad competitor under P limitation, with low root length but higher root phosphatase activity.

Our results indicate that below‐ground plant traits are decisive in nutrient‐related competition between plant species. Further, competitive strength is determined by a high total root length per soil volume both under N and K limitation. Under P limitation, the model species A. capillaris showed a weak competitive performance either because it was lacking colonization with mycorrhiza and/or the high investment in phosphatase activity posed a trade‐off with higher N investment in phosphatase production.

A free Plain Language Summary can be found within the Supporting Information of this article.
An ontogenetic perspective on migratory strategy of a long‐lived pelagic seabird: Timings and destinations change progressively during maturation
Authors: Campioni Letizia , Dias Maria Peixe , Granadeiro José Pedro , Catry Paulo 
Published: June 2019

Abstract

The processes that drive the ontogeny of migratory strategies in long‐lived animals with slow maturation remain enigmatic. While some short‐lived migrants are known or believed to repeat the same migratory patterns throughout their lives, little is known on the time required for immature long‐lived migrants to progressively acquire adult‐like migratory behaviours, or which aspects take longer to refine during the maturation process.

Here, we studied the ontogeny of long‐distance migratory strategies and related patterns of spatial distribution in a long‐lived seabird species during the annual cycle. To do so, we deployed light‐level geolocators on 4‐ to 9‐year‐old immature Cory's shearwaters (Calonectris borealis) and on breeding adults.

We revealed that migratory timings and destinations of young shearwaters progressively changed with age. The effect of ageing was remarkably evident on spring migratory performance and phenology. Birds gradually shortened the duration of the non‐breeding period by advancing departure date and reducing travelling time, which resulted in a sequential arrival at the colony of the various age contingents. Ageing immatures gradually changed from a more exploratory strategy to a more conservative way of exploiting resources, reducing both their year‐round spatial spread across oceanic domains and the total distance travelled. Immatures always performed a trans‐equatorial migration to the Southern Hemisphere, contrasting with 17% of the adults which remained in the North Atlantic year‐round. Finally, during the breeding season immatures were widely dispersed through the North Atlantic reducing their overlap with breeding adults.

Our long‐term study provides empirical support to the hypothesis that in long‐lived species, the refinement of migratory behaviour and year‐round spatial distribution is a progressive process mediated by age and experience, where life stage constraints and competition for resources may also play a role. The emerging pattern suggests that for some avian taxa, the ontogeny of migratory strategy is a prolonged, complex and dynamic process.
Competitive reversal between plant species is driven by species‐specific tolerance to flooding stress and nutrient acquisition during early marsh succession
Authors: Muench Andrew , Elsey‐Quirk Tracy 
Published: June 2019

Abstract

Understanding plant species interactions along successional trajectories is critical for managing and restoring ecosystems, as both resource availability and abiotic stresses change over time to affect competitive outcomes and species distributions. Newly created ecosystems experience a succession of plant species and rapid changes in resource availability, which may influence the outcome of biotic interactions. How these biotic interactions vary along abiotic gradients in early successional systems is not well understood.

Here, we tested the hypothesis that species‐specific tolerances to flooding would influence their relative ability to capture resources (i.e. nutrients) and affect competition intensity between pioneer and secondary successional species in an early successional created tidal marsh. We transplanted a competitively dominant higher marsh species, saltmeadow cordgrass (Spartina patens), across an elevation gradient within and outside of clones of a pioneer stress‐tolerant low marsh species, smooth cordgrass (S. alterniflora).

Within 6 months, S. alterniflora had suppressed the stature and growth of S. patens; however, the magnitude of this competitive effect increased at lower marsh elevations where S. alterniflora was more efficient at capturing available nitrogen (N). In unvegetated areas, where S. patens vigour was high, the amount of available N was approximately 40 times greater than within S. alterniflora clones.

Synthesis and applications. Our results demonstrate that competition intensity of the stress‐tolerant species over the competitive species depended on relative resource capture in response to abiotic stress. Managing for specific vegetation communities in marsh restoration, therefore, requires insight into these relationships and interactions. Specifically, marsh restoration in high nutrient environments will limit the succession to high density competitive species due to competition with stress‐tolerant pioneer species, particularly at lower elevations.