bluuebunny/crossref_metadata_2025_split huggingface dataset:
The Impact of Marketing Mix And Perceived Value on Customer Decision-Making for Community Enterprise Products and Sustainable Development in Singburi Province, Thailand
Authors: Chuwichain Pannawat , Soonthornpipit Hathaipan , Kulawanich Anuchit , Yoowattana Pattaravis , Pongpeng Teerapong 
Published: November 2024

Objective: Thailand’s 13th National Economic and Social Development Plan (2023–2027) aims to drive sustainable economic growth. This study aims to (1) analyze the current distribution channels for community enterprise products in the Sra Jang sub-district of Singburi Province, (2) improve and expand these distribution channels, and (3) promote the sustainable development of community enterprises in the region.

Method: The research population includes potential consumers of local community products across Thailand, selected using convenience sampling. Participants were chosen from various regions, including tourist destinations and general locations , resulting in 400 respondents. To address incomplete data, an additional 50 participants were included, making a final sample of 450. The Structural Equation Modeling (SEM), which recommend a sample size between 200 and 400.Data was gathered using a validated questionnaire, pre-tested with 40 participants, yielding reliability values between 0.7 and 1.00. The questionnaire was reviewed by an academic advisor and deemed suitable .Descriptive statistics summarized demographics, while SEM tested hypotheses and examined complex relationships, with model fit evaluated using indices like CFI and RMSEA .

Results: the model’s Goodness of Fit Indices (CMIN/df = 3.466, GFI = 0.956, RMSEA = 0.079) demonstrated consistency with empirical data. Path analysis revealed that the Marketing Mix directly impacts Perceived Value with a coefficient of 0.560 and influences Customer Decision-Making both directly (coefficient of 0.382) and indirectly through Perceived Value (coefficient of 0.280), for a total effect of 0.661. Perceived Value also directly impacts Customer Decision-Making with a coefficient of 0.501.

Contribution: Based on these findings, businesses should prioritize optimizing their Marketing Mix strategies to enhance Perceived Value and improve Customer Decision-Making , focusing on product quality, pricing, distribution, and promotion. Emphasizing perceived value and refining strategies through data analytics can help maintain a competitive advantage and strengthen customer decision-making pathways.
Unity in Diverse Society of Malaysia
Authors: Ebrahimi Mansoureh , Yusoff Kamaruzaman , Idris Asmady 
Published: November 2024

Objective: This article aims to use historical institutionalism to examine how the Malay Bumiputera Muslims identity was constructed and analyse people’s responses to related government policies.

Theoretical Framework: The role of religion in constructing an identity for Malay Bumiputera (son of the soil) Muslims, who form the majority of the population, is a topic of debate among Malaysians. Since independence in 1957, the supreme law of Malaysia, the Federal Constitution, has pronounced Islam as the official religion but other religious ideologies are allowed to be practiced. Apart from the race riots of 1969, Malaysians have been living in a harmonious and peaceful multi-ethnic, multi-cultural and multi-religious society; where each ethnicity promotes its own culture, while also respecting other diversities and cherishing differences to promote unity. This study applies the HI framework to examine the identity construction of Malay Bumiputera Muslims and also assess people’s responses to related government policies.

Method: For empirical data analysis, the authors employ qualitative method through historical analysis based on authentic sources available in libraries as well as interviews with key informants in order to collect data from their personal opinion and experience. In other words, this comprehensive study has used mixed methods beginning with documentary analysis and using qualitative interviews to support the documentary analysis to achieve our objectives.
Results and Discussion: The government has taken many steps to promote stability and racial harmony. Still, there are hurdles such as economic disparities among ethnicities, education based on vernacular languages, and others. On top of that, there are vast differences in community identity construction between the Malay Peninsula and the Borneo states, Sabah and Sarawak. To some extent, however, this historical setting has shaped Malaysian politics to be primarily centred upon the Malay and Bumiputera racial-hegemony context. This political setting cannot be avoided, but other ethnics are also permitted to form parties to represent their communities.

Conclusion: To conclude, this identity construction has been a way to provide unity in diversity in the multi-racial society which is politically and socioeconomically constructed.
Influencing perception of COVID-19 illness and vaccines using an educational intervention tool in a lower-middle-income country
Authors: Jibril Huzefa , Zaman Muhammad Ahmed , Saadat Eisha , Bin Zafar Mahmood Saad , Awan Safia , Arshad Ainan 
Published: November 2024

The case-control study was planned to determine if an educational intervention tool could reduce coronavirus disease-2019 vaccine hesitance and resistance in people visiting a tertiary care hospital in a developing country. Participants were randomly enrolled into intervention group A and control group B from July to December 2021. Participants in group A reviewed an educational intervention tool prior to completing a questionnaire, while participants in group B did not. Responses from 440 participants were included in the final analysis. The use of the educational intervention tool significantly lowered beliefs in conspiracy theories and the impression that coronavirus disease-2019 was a simple flu that did not lead to any serious illness. It also resulted in higher levels of confidence in the effectiveness of the coronavirus disease-2019 vaccines available in the country. Of the 440 subjects, 228(51.8%) were in group A and 212(48.2%) in group B. Before reading the educational intervention, .........Cont.
Nipah virus; an overview and potential for outbreak in Pakistan
Authors: Waheed Faraz , Afaq Saeed Khan  , Ulfat Nisa  
Published: November 2024

Nipah Virus (NiV) is a paramyxovirus of the genus Henipavirus. It is a zoonotic virus, carried by the vector fruit bat (genus Pteropus), also called the flying fox.
The virus can be transmitted to humans if they encounter the infected animal or its body fluids—thus causing a spillover event. Once infected, the person-to-person spread of NiV can also occur.
The first outbreak of NiV occurred in 1999 in Malaysia and Singapore and affected humans and pigs. This outbreak resulted in nearly 300 cases and more than 100 deaths. Causing substantial economic impacts as over one million pigs were killed to control the outbreak.(1)
Since the initial outbreak in Malaysia, outbreaks have been recorded almost annually in India and Bangladesh. (2) In these areas, human-to-human spread plays a vital role, raising concerns about the potential of NiV to become a pandemic.
The incubation period of the virus is from four days to two months, with most of the cases developing symptoms in the first two weeks.(3) Prodromal symptoms of headache, dizziness, lethargy, and altered sensorium are common. Neurological involvement may lead to encephalitis, aseptic meningitis, brainstem dysfunction, or cerebellar involvement. Other Clinical features include Myocarditis, cardiac arrest, and ARDS. (4)
Fruit bats are the natural reservoirs for NiV. In the case of the outbreak in Malaysia, pigs were the intermediate hosts in transmitting the virus to humans. These pigs fed on the partially eaten fruits by the fruit bats and then transmitted the virus to humans through direct contact, aerosols, and bodily secretions.(5)In the outbreaks seen in Bangladesh and India, nosocomial transmission from human-to-human contact was the major source of transmission. (6)
There are many reasons why the Nipah virus outbreak remains a concern in Pakistan. First, the Indian flying fox species of bat is also found in Pakistan. In one study, 70% of respondents in the provinces of Punjab and Khyber Pakhtunkhwa reported the presence of bats in their area and the presence of fruits discarded by these bats.(7) Secondly, Pakistan shares a common border with India, where outbreaks of the Nipah virus have been reported recently. Another concern is international travel and the incubation period of the virus, allowing for human-to-human transmission before the symptoms develop. Due to these reasons, it is important to take steps to control large populations of reservoir hosts, increase public awareness, and implement a monitoring program to screen fruit bats in high-risk areas.
HILDEGARD: Human-in-the-Loop Data Extraction and Graphically Augmented Relation Discovery
Authors: Palma Cosimo 
Published: November 2024

This research paper presents HILDEGARD, an application conceived to guide a semi-expert user in the domain of cultural heritage data management toward the creation of a lightweight knowledge graph tailored for supporting Automatic Story Generation (ASG). For this purpose, a subset of CIDOC-CRM classes and properties is preliminarily selected to fit the domain of interest. The input is constituted by one or more seed-heritage objects selected from a knowledge base. In our case study, they are SPARQL-queried from a Linked Open Database for Italian Cultural Heritage. The shortest path algorithm is then run online on all couplets obtained by a combination of the Wikipedia entities from the selected entry-seeds descriptions. The retrieved entities are subsequently linked to their related DBpedia or YAGO-entry in the chosen language, and the relationships among them are automatically retrieved. The proposed tool addresses different knowledge gaps and societal needs simultaneously, such as the lack of solutions tailored for narrative purposes in the cultural heritage domain, that is, to be used in a scenario where objects belonging to the same room must be linked through a narrative, which shall not only be coherent and informative but also engaging and interesting. The prototype, already able to generate the triples required for the following step of the proposed general ASG pipeline, is intended to be graphically enhanced so that the end user may guide the graph expansion interactively.

Received: 25 March 2024 | Revised: 9 July 2024 | Accepted: 18 August 2024

Conflicts of Interest
The author declares that he has no conflicts of interest to this work.

Data Availability Statement
The data that support the findings of this study are openly available on GitHub at https://github.com/Glottocrisio/HILDEGARD.

Author Contribution Statement
Cosimo Palma: Conceptualization, Methodology, Software, Validation, Formal analysis, Investigation, Data curation, Writing – original draft, Writing – review and editing, Visualization, Project administration.
Evaluation of Toxicity and Antioxidant Activity of the Ethanolic Extract from Ulva Lactuca
Authors: Osotprasit Supawadee , Samrit Tepparit , Savedvanich Gavin , Chaiwichien Athit , Changklungmoa Narin , Kueakhai Pornanan , Athipornchai Anan , Tamtin Montakan , Sobhon Prasert , Jaikua Wipaphorn 
Published: November 2024

Ulva lactuca (sea lettuce) is a popular food for consumers and has high nutritional value. It has also been found to be a source of health-promoting substances, including a high amount of proteins which can be utilized as a future plant-based functional ingredient in the food industry. However, before extensive applications in the aforementioned fields, it is crucial to ensure the extracts’ biological-pharmacological activities and their safety. In this study, we evaluated the cytotoxicity, genotoxicity, and antioxidant activity of the ethanolic extract of the sea lettuce extract.We tested cytotoxicity by MTT assays on 5 cell lines, including fibroblast (L929), macrophages (RAW 264.7), hepatocytes (FL83B), keratinocytes (HaCaT) and normal colon (CCD-18co) cells. Genotoxicity of the extract was tested by comet and micronucleus assays on human lymphoblast cells (TK6). Our results demonstrated at a concentration lower than 50 µg/mL the extract did not show any cytotoxicity as well as genotoxicity. The extract was shown to possess high antioxidant capacity by DPPH and ABTS scavenging at the EC50 value of U. lactuca extracts was 631.84 ± 5.64 and 330.35 ± 19.49 μg/mL, respectively. Therefore, the extract may be safely used as an ingredient for food, that should help to ensure food security for humans in the future, as well as for cosmetic, pharmaceutical and other health-promoting products.
HIGHLIGHTS

Ulva lactuca extract displayed strong antioxidant activity.
Neither cytotoxicity nor genotoxicity to cell lines are seen in the ethanol extract of lactuca.

GRAPHICAL ABSTRACT
New Heritage of Horror
Authors: Pirie David 
Published: November 2024

David Pirie's acclaimed history of British gothic film and television has long been regarded as a foundational study of the roots of British horror, identifying it as 'the only staple cinematic myth which Britain can properly claim as its own.'
This edition has been revised and updated to include discussion of films and TV dramas that have been newly discovered, restored or released since publication of the previous edition in 2007, as well as addressing newly-emergent screenwriters, directors and genres.
Drawing on insider accounts and archival sources, David Pirie investigates the notion of horror versus realism in popular fiction, and analyses the horror boom that developed around films includingThe Othersand28 Days Later. He chronicles British horror cinema from its origins in Gothic literature traces the rise of Hammer Films, its key directors and films as well as its battles with the censors, explores major horror sub genres including comedy horror and sci-fi, and brings the story up to the present day, where horror is flourishing in new ways, with films such asShaun of the Dead, Under the SkinandCensor;the rise of genres such as folk horror and films that tackle questions of race and gender, and the emergence of a new generation of writers and directors including Prano Bailey-Bond, Ben Wheatley and Edgar Wright.
History of Crimea
Authors: Jobst Kerstin S. 
Published: November 2024

With the Russian annexation of Crimea in March 2014 - 160 years after the Crimean War – the peninsula has come to the geopolitical fore once more on the global stage. This book provides a comprehensive history of the region that until now has been missing, one that stretches from ancient times through to the present and which explores various aspects and inhabitants through the ages.
Kerstin S. Jobst examines the complex history of the multi-ethnic and pluri-religious Crimea, and not only from a political perspective. Jobst deals with the manifold cultural and historical interdependencies that are central to the territory. The book presents myths and legends about the Crimea, as well as the various peoples for whom the Crimea was a settlement and transit area and who shaped the fate of the peninsula. These included Greek colonists, Eurasian nomads, Crimean Tatars, and others. A History of Crimea shows the importance of Crimea as a place of early Christianity, but also as a contact zone between different religions – Christianity, Judaism, and Islam. It also emphasizes the role of the peninsula as a peripheral area of various great powers – the Roman Empire, Byzantium, the Golden Horde, and the Ottoman and Russian Empires.
With this overview of 2,000 years of Crimea's history, Kerstin S. Jobst places the most recent explosive events on the peninsula in their historical context and shows how the Crimea has become for the majority of Russians a highly emotionalized space since the first Russian annexation in 1783.
Shoes and the Georgian Man
Authors: McCormack Matthew 
Published: November 2024

Shoes are everyday objects but they are loaded with meaning.This book reveals how shoes played a powerful role in the wider story of shifts in gender relations in 18th-century Britain. It focuses on the relationship of shoes with the body and its movements, and therefore how what we wear on our feet relates closely to social, occupational and gender roles. It also uses footwear to explore topics such as politics, war, dance and disability.
Thinking about shoes as material objects, McCormack studied historic shoes first-hand in museums, in order to ascertain their physical properties and what they would have been like to wear. Worn shoes preserve traces of the wearer’s body in their indentations, stretches and scuffs, providing a unique primary source about their wearer. This approach forges new connections between the histories or material culture, gender and the body, and sheds new light on what it meant to be a man in the 18th century.
Activism and the Literary Self in 20th- and 21st-Century Literature
Authors: Keuss Jeffrey F. 
Published: November 2024

Exploring how Shusaku Endo, Ta-Nehisi Coates, Thomas Merton, Marilynne Robinson, Cormac McCarthy, and Octavia E. Butler engage with social justice and activism, this book explores the significant role that literature plays in the formation of justice.Jeff Keuss foregrounds literature and the role of poetics as both a method and a frame by which justice can not only be understood but uniquely positioned to transform and redeem the moral call on individuals in ways that some recent philosophical and ethical projects do not. He examines how these authors are representative of a theme in literature which is the “turn to justice” as a literary form and discusses how these authors’ engagement with activism challenges isolated and anxious models of contemporary selfhood.
Demonstrating how these writers utilize fiction, across different contexts of race, gender, culture, and theological denominations, to present themes of justice in communion with others, Keuss provides new insights into “communal selfhood” and shows how we can use this idea to shape our ideas of ethics, morality, activism, and justice.
Mastering Type
Authors: Bosler Denise 
Published: November 2024

By breaking down the study of type into a systematic progression of relationships—letter, word, sentence, paragraph, page, and screen—award-winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography, for both print and digital media, and for designers of all skill levels.
New to this edition: - New interviews from type designers and graphic designers, including Alex Slobzheninov, Lavinia Lascaris, Harkiran Kalsi, Adonis Durado, Janine Vangool, and Kiel Mutschelknaus - More coverage of recent typeface developments, including Open Type and Variable fonts, as well as kinetic typography, projection mapping, and generative type - Updated examples and imagery throughout the book to showcase the latest designs and innovations in typography
Through instruction, interviews, and real-world inspiration, Mastering Type explores the power of each typographic element—both as it stands alone and as it works with other elements—to create successful design, to strengthen your skill set, and to inspire your next project.
Napoleon in British Culture
Authors: Gregory James 
Published: November 2024

This book studies British cultural engagement with Napoleon Bonaparte from his 1815 surrender and time in British custody, until the return of his remains to France in 1840.
Adopting a chronological approach, James Gregory studies the British use of Bonaparte in various spheres – covering political, dramatic, literary, and visual culture, and popular entertainment over a 25-year period. Gregory acknowledges not only canonical literary treatments, but also appearances of the figure in novels, anecdotes, travelling shows, and private collections – in order to analyse contemporary fascination with Napoleon.
Centring on key themes such as responses to Napoleon’s presence on British territory, and later reactions to his death, Gregory also takes into account the influence of factors such as geography and gender, in order to craft a comprehensive picture of cultural engagement with Napoleon in the period 1815-40. Covering factors including the role of commemoration, the impact of Peterloo and Queen Caroline's death, and the rise of Romanticism, this book demonstrates how truly pervasive the myth of Napoleon became in 19th-century Britain.
Churchill and Industrial Britain
Authors: Tomlinson Jim 
Published: November 2024

This book offers a new understanding of the main economic and political trends of 20th-century Britain, through the lens of Churchill’s early career and approach to industrialisation.
Shedding fresh light on Churchill’s political endeavours between 1900 and 1922, this study analyses his work within his political constituencies, and highlights how he attempted to balance their local concerns with his larger imperial agenda. Tomlinson guides readers through Britain’s industrial challenges at the start of the twentieth century - with a particular focus on the textile economies of Churchill’s constituencies in Lancashire and Scotland - and shows how industrial competition within the Empire exemplified the tensions between domestic economic policy and attempts at globalization, and influenced Churchill’s later politics.
Tomlinson acknowledges the role of the First World War in boosting the industrial output and bargaining power of countries within the Empire, and analyses these alongside key moments in Churchill’s early career, such as his defeat at Dundee, and time at the Exchequer. In doing so, the author highlights the context in which Churchill’s ideas on the politics and economics of Empire were first formed, particularly in relation to the impact of imperial economic policy on British domestic prosperity. Ultimately, this book delivers a new assessment of twentieth-century British economic history, in the light of Britain’s relationship to the Empire and the 'first great globalization'.
Essence of Catholicism
Authors: Forrest Peter 
Published: November 2024

Peter Forrest argues that Essential Catholicism is the one and only religion to which reasonable humanists could commit.Drawing on Immanuel Kant’sReligion within the Bounds of Bare Reasonand Ludwig Feuerbach’sThe Essence of Christianity, he provides an in-depth philosophical investigation into the synthesis of Catholicism and the Enlightenment.
In this nuanced study humanity and divinity are two species of the same genus. Chapters defend the apologetic project from common objections and cover the argument from evil to Catholicism, the case for the Catholic synthesis, the argument from tradition, and finally the negative case for Essential Catholicism. Forrest elucidates how the various Catholic churches have Essential Catholicism in common, discussing the Roman Catholic, the Eastern Orthodox, the Oriental Orthodox, and the Old Catholics, as well as High Church Anglicanism with Methodism as a borderline case. He argues that we can learn from other Christian denominations and from other religions, but Catholicism is the overarching and one true religion.
An engaging and original account,The Essence of Catholicismdeparts from Vatican theory and provides a sharp philosophical reflection on a distinctive religious position within the Catholic tradition of thought.