Persepsi Kesesuaian dan Kepuasan Penggunaan Media Sosial pada Perkuliahan: Pengujian Model
Authors: Kurniabudi Kurniabudi , Assegaf Setiawan 
Published: November 2018

<p>Penerimaan teknologi merupakan faktor penting, untuk keberlanjutan penggunaan sebuah teknologi. Model-model pengukuran telah banyak dikembangkan, namun belum mempertimbangkan kesesuaian dan kepuasan dalam penggunaan teknologi berkelanjutan. Pada penelitian yang sebelumnya penulis telah mengembangkan model kepuasan dan kesesuaian (<em>Task-fit</em> <em>and</em> <em>Satisfaction Model</em>) untuk mengidentifikasi persepsi dosen terhadap kesesuaian dan kepuasan penggunaan <em>facebook</em> sebagai sarana komunikasi dan informasi pada perkuliahan, namun belum diuji. Artikel ini menyajikan proses pengujian terhadap model tersebut. Responden penelitian ini adalah dosen di indonesia khususnya yang menggunakan <em>facebook</em>. Data penelitian dikumpulkan dengan menggunakan metode survey online. Metode <em>Structural Equation Modeling (SEM)</em> dan <em>Partial Least Square (PLS) </em>digunakan untuk analisis data. Hasil pengujian hipotesis memperlihatkan <em>perceived task-fit, utilizatio</em>n dan <em>satisfaction</em> secara signifikan mempengaruhi <em>continuance intention</em>. Pengujian juga memperlihatkan bahwa <em>Perceived task fit , confirmation, dan Service quality</em> secara signifikan mempengaruhi <em>satisfaction</em>. Terdapat korelasi positif <em>perceived task-fit </em>terhadap <em>utilization</em>, dan <em>service quality</em> terhadap <em>confirmation</em>. Sedangkan pengujian <em>coefficient of determination (R<sup>2</sup>)</em>, memperlihatkan <em>continuance intention</em> memperoleh nilai R<sup>2</sup>= 0.723, hal ini menunjukkan bahwa perentasi besarnya kemampuan model dalam memprediksi persepsi kesesuaian dan kepuasan dosen terhadap penggunaan facebook dalam perkuliahan sebesar 72.3%.</p><p class="Abstrak"> </p><p class="Abstrak"><em><strong>Abstract</strong></em></p><p class="Abstract"><em>Acceptance of technology is an important factor, for the continued use of a technology. Measurement models have been developed, but not many consider perceived of fitness and satisfaction in receiving technology. In the previous research the authors has developed a Task-fit and Satisfaction Model to identify lecturers' perceptions of the suitability and satisfaction of facebook usage as a means of communication and information on lectures, the model have not test yet. This paper aim to present the testing process for this model. Responden this research is a lecturer in Indonesia especially who use facebook. Data collected by online survey method. SEM with PLS approach used to data analysis. The results of hypothesis testing show that perceived task-fit, utilization and satisfaction significantly influence continuance intention. The results also show that Perceived task fit, confirmation, and Service quality significantly affect satisfaction. There is a positive correlation of perceived task-fit to utilization, and service quality to confirmation. While the coefficient of determination test, shows continuance intention obtained the value of R2 = 0.723, This shows that the magnitude of the model's ability to predict perceptions of fitness and lecturer satisfaction towards the use of Facebook in lectures is 72.3%.</em></p>