bluuebunny/crossref_metadata_2025_split huggingface dataset:
ANALISIS TINGKAT PENGARUH ELEVATOR SPEECH-OFFICIAL MOVIE TRAILER DAN BRAND AWARENESS RUMAH PRODUKSI (PH) TERHADAP KEPUTUSAN PEMBELIAN MOVIEGOERS (STUDI KASUS : FILM MAN OF STEEL – WARNER BROS PICTURES DAN IRON MAN 3 – WALT DISNEY STUDIO MOTION PICTURES
Authors: Christian Michael , Giam Howard Sarmento , Suryani Amelia 
Published: May 2019

<p>For almost all sales men, the strategy of time becomes the main key of selling effectiveness. Having appointment in a product’s presentation is oftenly measured by a very short times to deliver. In many cases, delivering the detail of products must be done at a sudden spot and extremely short time where he/she does not imagine before. This needs skill of designing the points of products and how to execute well in order to get the best memorable experience. Entertainment industry especially movie has a very unique on its competition. The development of technology totally delivers big change on how to produce a good film. In recent years, the capability of actor or actress is not the main consideration. We can find many brilliant of them have contributed playing the script however it’s not in line with the moviegers’ responses or the revenue itself. The interest of moviegoers on film sometimes can be seen by various factors. Sound effect, animation technology, pictures editing, original soundtrack, trailers, towards to the name of production house, are numbers of x-factors affecting the moviegoers.</p><p>This paper intends to describe how the elevator speech-official movie trailer affects the moviegoers. Further this paper also intends to describe how the big production house affects the moviegoers. The analysis is measured by the regression which comes from one hundred respondent involved. The instrument used to collect data is by questionnaire. Most of respondents have the same response that almost all of the indicators have big effects for them.</p><p> </p><p>Keywords- Elevator Speech, Brand Awareness, Buying Decision</p>
State regulation of the economy using neoinstitutional approach
Authors: Luchenok Alexander 
Published: May 2019

The relevance of the study stipulated by the need to clarify the basic l mainstream theories of economic regulation, which do not take into account the limited rationality and opportunistic behavior of economic agents. Statement of the problem: in order to improve state regulation of the economy a theoretical foundation based on neoinstitutional methodology, taking into account the diversity of interests of economic agents that go beyond classical theories has to be elaborated. The literature review has shown that neoinstitutional theory has been developing constantly, but it does not pay enough attention to the issues of harmonization of economic interests within the framework of state regulation of the economy. The purpose of the study: the development of the theoretical foundations of state regulation based on the harmonization of the interests of economic agents within the framework of neoinstitutional paradigm. Research methods: neoinstitutional theory and methodology. The results of the work: the expediency of improving of state regulation of the national economy based on the coordination of economic interests, taking into account limited rationality and the possible opportunistic behavior of economic agents, is substantiated. The author's aggregated classification of interests based on the goal of ensuring their harmonization is given. The necessity of priority orientation of state regulation within the Eastern institutional matrix on coordination and balancing of the economic interests of social macrogroups is substantiated. Application area: government bodies in the coordination of economic interests. Conclusions: mainstream approaches to the regulation of economic processes should be supplemented by a modern theory of neoinstitutional regulation, which allows to coordinate interests of economic agents as a whole taking into account the specifics of the institutional matrix.
Growth factors of the average life expectancy
Authors: Karpenkа Elena , Boriskevich Alexey 
Published: May 2019

The subject of the research is growth factors of the average life expectancy. The goal of the research is to identify the most substantial factors that can impact the level and dynamics of life expectancy, and by influencing which it may be possible to increase the average life expectancy. The research methods used are observation, data collection, analysis, and synthesis, comparison, grouping, correlation and regression analysis, econometric modelling, systematic and complex approach. The research results. Within this research, the authors have investigated more than 40 variables across 16 countries based on the data of open sources, databases, and publications of official statistical institutions of specific countries for the period from 1969 to 2017; and from 1992 to 2017 for a number of recently formed countries. For the purposes of further analysis, the authors have chosen four countries: Belarus, Ukraine, Great Britain, and China. For those countries, the corresponding regression models between the level of life expectancy and a number of factors in two variations depending on the modelling interval have been developed, and the impact degree assessment has been made. The domain of applicability of the research results is the corresponding governmental policy targeted at increasing the average life expectancy, being one of the ways to save and augment human capital which plays a fairly important role in forming the national wealth of a country. Conclusions. Based on the results of the conducted econometric modelling, various models across a number of countries and several time periods have been developed and analysed. One of them is to assess the potential impact of the development of ecologically clean production on the level of average life expectancy. With the necessity of generalized reasoning, the authors have made an aggregate impact assessment of the most substantial factors on the endogenous variable in consideration, based on the complex interpretation of the results across the four chosen countries. Thus, the most prevalent variables in the descending order of influence are: final consumption expenses per capita, gross domestic product per capita, arable land per capita, and the current unemployment level. However, it is worth mentioning that in order to achieve the desirable level and dynamics of the average life expectancy, complex influence on the whole array of factors in consideration is necessary, not just on specific ones.
Key stages of financial strategy development for construction enterprises
Authors: Yurchenko Yulia 
Published: May 2019

The subject of the study covers theoretical, methodological and practical aspects of strategic management of financial activity of construction enterprises. The purpose of the work is to determine the theoretical and methodological provisions and to substantiate the practical recommendations for the development of financial strategy of construction enterprises including definition of the sequence of stages and their essence from a methodological point of view. Method or methodology of work. The theoretical and methodological basis of the research includes general scientific (dialectic, structural and functional methods) and special methods of cognition of the studied economic phenomena and processes. Result of work. The article presents the essential characteristics of the financial strategy of construction enterprises, its features, structural elements and the course of its development and implementation stages. The paper describes and proposed areas in which it is necessary to develop a financial strategy for construction enterprises. Areas of results application. The results of the study can be used in the theory and practice of strategic management of construction enterprises in the process of developing and implementing their financial strategy. Conclusions. The financial strategy development is a long and complicated process covering the following stages: analysis of the strategic financial position of the construction enterprise, including financial analysis of external and internal environment; definition of the strategic financial goals; financial strategy development in the following areas value-based management, accounting, asset management, cash flow management, credit policy, investment policy, financial risk management, dividend policy; financial strategy implementation and monitoring.
Innovative potential of a region and the efficiency of its use
Authors: Dorina Elena , Kadovba Elena 
Published: May 2019

The interest in the topic of innovative development of regions has increased in recent years. The main condition for building an economy based on innovation is the presence of innovative potential as a set of opportunities in innovation. At the same time, it is not only the innovative potential important itself, but it is also important the effectiveness of its use. Thus, the problem of increasing of the innovative potential of the region and the effectiveness of its use is relevant, and this fact led to the choice of research direction, the results of which are presented in this work. Modern research of innovative potential is mainly associated with the development of its theoretical aspects and the methods of its evaluation. There is a growing interest in the concept of "knowledge economy", and in the question of the ensuring of the sustainability and security of regional development now, so in connection with it the works at the intersection of these problems and the problem of formation and development of innovative potential appear. It should be noted that in the scientific literature and in practice, the problem of assessing and improving of the efficiency of the innovative potential of regions is given relatively little attention, and therefore this area of research has novelty and is of scientific and practical importance. So, the purpose of this study was to determine the directions of increasing of the innovative potential of the regions and the effectiveness of its use, in particular, on the example of the regions of the Republic of Belarus. In the course of the study, such methods as the analysis of scientific literature, legislation, statistical research data; analysis and synthesis; tabular and graphical methods of data visualization and others were used. The result of this study is the development of conceptual directions and practical recommendations of improving of the innovative potential of the regions of the Republic of Belarus and the effectiveness of its use. The results of the study can be of scientific, theoretical and practical interest and can be used by regional governments in the process of making of informed management decisions in the field of innovation. The implementation of the measures of improving of the efficiency of the innovative potential of the regions will contribute to their socio-economic development.
Transformation of the enterprise cost in conditions of knowledge economics formation
Authors: Romanyshyn Volodymyr , Umantsiv Нalyna 
Published: May 2019

Deep changes in the information society are determined by the growth of the role of knowledge and information as resources, which are characterized by the ability to quickly lose their relevance, inexhaustibility, and in the case of exceptional uniqueness – high cost. The actualization of this trend is due to the emergence of the knowledge economy. The issues of formation, evaluation and management of value of an enterprise are of considerable interest among Ukrainian and foreign researchers. However, a number of aspects need clarification, in particular, the problems of transforming the structure of the market value of a company and new approaches to managing the value of enterprises. The purpose of the article is to substantiate the process of transformation of theoretical approaches and methodological tools for estimating the value of an enterprise under the influence of dynamic changes in the economic environment, taking into account Ukrainian conditions and the development of methodological recommendations for assessing the value of an enterprise. The research is based on the general scientific methods of cognizing economic phenomena and processes, as well as special research methods (economic-mathematical, statistical analysis, expert estimation and forecasting methods). The article examines approaches to the valuation of a company, which are based on two groups of principles – based on factors of production that generate income, and based on market behavior in the context of knowledge economy. Under the influence of the changing external environment, innovative transformations within the enterprise, a significant increase in business activity is necessary. The solution to this problem is impossible without upgrading the methods and mechanisms of this development, changing its priorities, market institutions, relations between subjects of economic activity, the base of resources. Conclusions. The transformation of the value of the enterprise is one of the key factors for improving the efficiency of economic activity, it depends on its stable operation, dynamic development, the position of the enterprise in the market, and other. Under such conditions, in the process of management of value of an enterprise, it is effective to apply a systematic approach, which is subordinated to the general goal of enterprise development and determines the expediency of management decisions depending on the situation that occurs under the influence of the internal and external environment of the enterprise.
Development of the potential of viticulture and wine tourism in ATU Gagauzia
Authors: Levitskaia Alla 
Published: May 2019

Formulation of the problem. Winemaking in ATU Gagauzia is a strategic industry. The share of wine-making in the total industrial production of ATU Gagauzia is 60 per cent. The wine-making potential is represented by 16 wine-making enterprises. However, not all of them are ready to accept tourists and develop wine tourism. Setting the task, the purpose of the study. The study aimed to identify the heritage of wine tourism in the ATU Gagauzia, with the main aim of elaborating development strategies for the wine tourism potential and ensuring a sustainable regional development. Presentation of the main material (results of work). Viticulture and wine tourism (enotourism) is currently a promising and profitable direction for the development of rural tourism in rural areas. It includes not only learning the technology of growing grapes, wine production, but also learning the history, culture, and traditions of the region. The wine tourism, as part of rural tourism, directly contributes to the development of regional economic. In the EU policy, the development of enotourism plays an important role in the development of wine-makers services and employment growth in rural areas. Factors contributing to the development of wine tourism in ATU Gagauzia are: a special combination of climatic and soil conditions creates a favorable terroir for winemaking; high industry concentration of production and a wide assortment line of wine products; availability of development potential associated with viticulture and viniculture tourism: rural, environmental, gastronomic and ethnographic. Conclusions. There are three main strategic goals of development of the potential of viticulture and wine tourism in atu Gagauzia: development of tourist destinations of Gagauzia based on active wineries; formation of attractions (hotel and restaurant business, museums, folk crafts, concert organizations, and theater) around "zones of attraction" - wineries; promoting the emergence and development of network interaction of the main players of tourism development.
Investments into the human capital as a factor of innovative economy formation
Authors: Tsetsiarynets Tat'iana 
Published: May 2019

Article is devoted to the current problems characteristic not only for Belarus, but practically to all countries of the former Soviet Union which main essence consists in the analysis of investment ensuring formation of the human capital. Purpose: the analysis and assessment of the key macroeconomic indicators, socio-economic factors and institutional conditions of investment ensuring formation of the human capital in Republic of Belarus. Methods – are used the main methods of scientific knowledge, such as analysis, synthesis, comparisons, tabular, etc. Results of work: The paradigm of innovative and technological development which is based on such progressive factors as digitalization of economy, scientific and technical progress, the intellectual capital, industrialization, etc. has the dominating impact on formation of modern society. It is aggregated them it is possible to divide into two big groups: the investment, including structure and structure of fixed assets and intangible assets of the industry, volumes of investment resources, innovative activity, and the human, including quantities of human resources, labor productivity level, degree of qualification of workers, scientific and innovative potential, etc. Their influence is defining and does not raise doubts in scientific and practical community. Formation of innovative economy assumes active introduction of achievements of scientific and technical progress, modernization of the production technology of products, improvement of organizational and economic mechanisms of management. The economy of knowledge is produced directly by the people generating the new ideas, knowledge, technologies. Progressive rates of technological progress are caused not only by existence of certain material and technical resources, but also quantitative structure and a qualitative condition of human resources. In this regard the special relevance is acquired by questions of investment of human development for the purpose of transformation of human resources of society in the most valuable capital – human. In article the main theoretical approaches to definition of the concept «human capital» are considered. The analysis of the key macroeconomic indicators reflecting trends in the sphere of investment ensuring formation and development of the human capital is carried out. An assessment of an intellectual and innovative component of the human capital in Republic of Belarus is given. Conclusions: The main directions of increase in efficiency of investment ensuring formation and development of the human capital are defined.
Міжконфесійні об’єднання в Україні наприкінці ХХ – на початку ХХІ ст.
Authors: Мякінченко Ірина 
Published: May 2019

In the article the processes of forming of interconfessional associations are investigated in Ukraine in the period of independence. It is indicated that the complex comprehension of this theme is absent in historiography. Certain scientists spoke to indicated issue contextually and episodically.Determined, that forming of interconfessional structures in Ukraine began in 1990th. Among the first such associations there were Interconfessional Council of Crimea and All-Ukrainian Council of Churches and religious organizations. At the beginning of XXI century Ukrainian Interchurch Council, Conference of representatives of Christian Churches of Ukraine, Council of evangelic protestant churches of Ukraine, All-Ukrainian Council of Christian Churches, Council of representatives of the Spiritual managements and centers of moslems of Ukraine, All-Ukrainian Council of religious associations, were also formed in Ukraine.
It is marked that on December, 15 in 2018 on Unifying Cathedral in Kyiv on the base of the Ukrainian orthodox church of Kievan patriarchy and Ukrainian Autocephalous Orthodox Church Orthodox Church of Ukraine was created. Regarding this appeared a necessity of reorganizations of those interconfessional associations, which the Ukrainian Orthodox Church of Kievan patriarchy and Ukrainian Autocephalous Orthodox church entered as a part of.
It is marked that in the last years in Ukraine next to common Ukrainian interconfessional associations the tendency of creation of regional interconfessional religious structures gets spreading. They mainly come forward as advisory institutions at local public authorities.
It is described, that activity of interconfessional structures in Ukraine at the end of XX – at the beginning of XXI centuries became an important condition both for development of interconfessional relations and for adjusting of effective model state confessional relations. Besides that, functioning of interconfessional associations became important in the context of state creative activity in Ukraine in the newest days. Exactly at this time, in the conditions of democratization and forming of civil society, church religious organizations grew into important social institution.
Етнічне відродження національно-культурних громад в період державної незалежності України: мовний аспект
Authors: Москвічова Юлія 
Published: May 2019

The article examines the process of revival of national minorities during the period of Ukraine’s independence and describes the ethnic composition of the country’s population. Attention is focused on such manifestation of national-cultural revival as creation and activity of national-cultural unions. The linguistic situation in the national-cultural community environment is considered. It was noticed that information exchange occurs due to intercultural communication as well as mutual enrichment and development of the region ethnocultures.
According to results of the last population census 37,5 million of Ukrainians (77,8%) and 10,9 million of representatives of about 130 other nationalities (22,2%) lived in Ukraine in 2001. Russians are the biggest national community of the country. Their amount is about 8,3 million people or 17,3% of the whole population of Ukraine. There are different nationalities living in Ukraine and shaping it’s linguistic and cultural diversity. Language is one of the most important features of every nationality or ethnic community, the center of mentality and the way of preserving cultural and historacal experience. Ukrainian language is the only state language in the country. The constitution and laws of Ukraine guarantee development and free usage of other ethnic groups’ languages. Belarusians, Moldovans, Crimean Tatars, Bulgarians, Hungarians, Romanians, Poles and Jews are the biggest ethnic communities in Ukraine (after Russians). Today education is provided in the state language as well as in Bulgarian, Crimean Tatar, Moldovan, Polish, Russian, Romanian, Slovac and Hungarian.
The dynamics of increasing of national-cultural unions’ activity are observed. Today about 2 thousand of them funcrion at the all-Ukrainian, region and local levels.