bluuebunny/crossref_metadata_2025_split huggingface dataset:
Outdoor Advertising as an Element Strengthening the Recruitment Campaigns of Universities
Authors: Rachwał Helena 
Published: October 2019

Summary
The article puts forward the thesis that outdoor advertising is an important element that enriches college recruitment campaigns if it meets certain conditions. The basic factors determining the effectiveness of outdoor is the conciseness and simplicity of the message, the creation taking into account the proper character of the advertisement and referring to the emotions of the recipient, the composition based on the appropriate arrangement of elements, intriguing advertising text forcing the recipient to think, integrate outdoor communication with the internet transmission and the correct location of the advertising medium. The subject of outdoor advertising and its impact on candidates for studies is omitted in the literature on marketing activities of tertiare education institutions. Therefore, it was attempted to fill the cognitive gap by referring to foreign scientific research and examples of outdoor applications by universities in the United States of America and Great Britain. Also described are outdoor campaigns of the SWPS University, which cooperates with the Cityboard Media Institute in the field of external advertising research. In order to analyze outdoor polish universities, the article uses part of the photographic material collected by the author, and reflects on the basis of their own observations and in-depth interviews with employees of Marketing Departments of selected universities.
Evaluation of the Marketing Communication of Scientific Units in the Context of Cooperation with the Sector of small and Medium Enterprises in Lodz Region
Authors: Milczarek Sławomir , Grębosz-Krawczyk Magdalena 
Published: October 2019

Summary
An essential role in the constant overcoming of barriers as well as in the development of cooperation on the line “science-business” is played by proper marketing communication carried out by scientific units, being the party initiating the commercialization processes. The aim of the article is to evaluate selected aspects of marketing communication carried out by scientific units during cooperation with small and medium enterprises (SMEs) representing the smart specializations of the Lodz region. The article discusses the results of research carried out in the second and third quarter of 2018, based on the method of indirect communication with respondents, using a questionnaire among the representatives of companies belonging to the smart specializations of the Lodz region. The research results prove that scientific units do not use the available spectrum of marketing communication tools in cooperation with companies and do not use the language of market benefits in the description of knowledge being the subject of commercialization. The majority of respondents are convinced that the level of use of online communication tools by scientific units is low and medium, which automatically transfers into lowering its perception as innovative partners. On the other hand, in the opinion of the surveyed companies, the use of the possibilities created by the Internet Web 2.0 era by scientific units in marketing communication, can positively affect their image in the business environment.
Financial aspects of research and development policy in the European Union
Authors: Baruk Jerzy 
Published: October 2019

Summary
In the article the author has attempted to realise the following goals:
1) identifying and critical assessment of the share of expenditure on research and development (R&D) in the gross domestic product (GDP) borne by business entities concentrated in four sectors (enterprises, government, higher education and private non-profit institutions) and jointly in all sectors. This meter is treated as an indirect measure of the level of managerial activity in shaping the research and development policy,
2) checking the thesis that R&D expenditure are changeable and differ in the particular Member States and does not give a clear positive picture of the systematic and dynamic growth of research and development activity in these countries.
The article was developed using the following research methods: critical-cognitive analysis of the literature; statistical and comparative analysis of the “Eurostat” empirical material; the projection.
The statistical and comparative analysis of the secondary empirical material “Eurostat” illustrating the share of expenditure on research and development in the gross domestic product was used to check the thesis. The results of the analysis confirm the rightness of the research thesis.
Reasons of Polish young potential employees’ interest In a university as the employer vr perceiving its employees
Authors: Baruk Agnieszka Izabela 
Published: October 2019

Summary
The article has a theoretical-empirical character. Its main goal was to identify reasons of young potential employees’ interest in working at a university. To prepare the theoretical part, the method of cognitive-critical analysis of world literature on marketing, management and HRM was applied. The results of this analysis show an existing cognitive gap and a research gap in the scope of considerations about reasons of interest of the mentioned group of employees in a university as the employer. Striving for reducing both gaps some empirical researches were conducted using the questionnaire method to gather the primary data which were analyzed statistically using the method of exploratory factor analysis, Kruskal-Wallis test, etc. The obtained results made it possible to check three research hypotheses. The possibility to perform a satisfying job was not the key reason for the respondents’ interest in working at a university. The internal structure of reasons for the respondents’ interest in a university as the employer was different for the following two groups: 1/people who think that university’s employees are perceived in Poland better than those who work in other organizations; 2/people who think that university’s employees are perceived in Poland as well as those who work in other organizations. The way of perceiving employees of an university was a feature statistically significantly differentiating the reasons of the respondents’ interest in starting work at the university only in the case of high social prestige and high wages.
Innovative Behavior of the Poznań Agglomeration Inhabitants in the Transport Services Market
Authors: Sojkin Bogdan , Michalak Szymon 
Published: October 2019

Summary
The development of information and communication technologies, including in particular the modern development of mobile technologies, has an undeniable impact on people’s lives and, consequently, on consumers’ market behaviour. The growing popularity and capabilities of mobile devices, as well as the increasing availability of mobile Internet access, mean that in many markets companies are redefining their business models, in which the activities conducted via the Internet play an increasingly important role. This is particularly visible on the market of individual and public transport services, where thanks to mobile devices, as well as in consistency with trends in consumer market behaviours and the development of cities in accordance with the smart city concept, for several years now we can observe the emergence of innovative alternatives to traditional forms of transport. The pace of appearance of product innovations on the market depends, of course, to a large extent on the level of acceptance of innovation by consumers. The aim of the article is to determine the degree of innovativeness of the inhabitants of the Poznań agglomeration in the use of transport solutions available in Poznań. The research part presents the results of own research conducted in 2019 on a sample of 795 respondents. They showed that the inhabitants of the Poznań agglomeration are not afraid to use product innovations on the market of transport services and use them to a greater extent than in the case of the general population.
About not Correcting for Systematic Effects
Authors: Klauenberg Katy , Wübbeler Gerd , Elster Clemens 
Published: October 2019

Abstract
In practice, measurement results are sometimes described by an estimate, which is not the best one as defined in the GUM. Such alternative estimates arise when the result of a measurement is not corrected for all systematic effects. No recommendation exists in the GUM for associating an uncertainty with an uncorrected estimate.
A common choice in guidelines and in the literature is the uncertainty

u

(

y
′

)

=

u

2

(
y
)

+

(

y
-

y
′

)

2

u\left( {y'} \right) = \sqrt {{u^2}\left( y \right) + {{\left( {y - y'} \right)}^2}}

for an alternative estimate y′. It arises from the expected quadratic loss, on which, also in the GUM, the standard uncertainty u(y), and the best estimate y are based. However, such an uncertainty is not a standard uncertainty and we establish, it may not be used for uncertainty propagation.
One consequence is, for example, that pairs (y′, u(y′)) are not to be used in calibration certificates.
Effects of Quartz Glass Insulation on Platinum Gold Thermocouples
Authors: Pavlasek Peter , Rybař Jan , Ďuriš Stanislav , Palenčar Jakub 
Published: October 2019

Abstract
Au/Pt thermocouples are considered as an alternative to High Temperature Platinum Resistance Thermometers and are one of the prime candidates to replace them as the interpolating instrument of the International Temperature Scale of 1990 (ITS-90) in the temperature range between about 660 °C and 962 °C. This work presents the results of investigation of two Au/Pt thermocouples that used exclusively quartz glass (SiO2) as insulation material. Measurements in fixed points of Zn, Al, and Ag were realized on these thermocouples as well with interchanged inner insulation made of high purity aluminium oxide (Al2O3). The conducted experiments tested the performance of Au/Pt thermocouples with the use of different insulation materials. The measured electromotive forces were found to be sensitive to the replacement of the quartz glass by aluminium oxide as an insulation material of the Au/Pt thermocouples. This change of insulation has resulted in a temperature increase up to about 0.5 K measured at the freezing point of silver. The decreasing insulation resistance of quartz glass at higher temperatures is believed to be the source of thermoelectric instability.
Identification of Microrecording Artifacts with Wavelet Analysis and Convolutional Neural Network: An Image Recognition Approach
Authors: Klempíř Ondřej , Krupička Radim , Bakštein Eduard , Jech Robert 
Published: October 2019

Abstract
Deep brain stimulation (DBS) is an internationally accepted form of treatment option for selected patients with Parkinson’s disease and dystonia. Intraoperative extracellular microelectrode recordings (MER) are considered as the standard electrophysiological method for the precise positioning of the DBS electrode into the target brain structure. Pre-processing of MERs is a key phase in clinical analysis, with intraoperative microelectrode recordings being prone to several artifact groups (up to 25 %). The aim of this methodological article is to provide a convolutional neural network (CNN) processing pipeline for the detection of artifacts in an MER. We applied continuous wavelet transform (CWT) to generate an over-complete time–frequency representation. We demonstrated that when attempting to find artifacts in an MER, the new CNN + CWT provides a high level of accuracy (ACC = 88.1 %), identifies individual classes of artifacts (ACC = 75.3 %) and also offers artifact time onset detail, which can lead to a reduction in false positives/negatives. In summary, the presented methodology is capable of identifying and removing various artifacts in a comprehensive database of MER and represents a substantial improvement over the existing methodology. We believe that this approach will assist in the proposal of interesting clinical hypotheses and will have neurologically relevant effects.
Penghapusan Jaminan Fidusia Online Studi empiris di Kabupaten Badung
Authors: Gotama Viriyananta 
Published: October 2019

Pendaftaraan jaminan fidusia sebaiknya di selesaikan dengan proses penghapusan jaminan fidusia. proses tersebut berguna untuk mengembalikan hak pemberi jaminan fidusia untuk obyek yang di jaminkannya. Dalam peraturan untuk melakukan proses penghapusan jaminan fidusia di rasa kurang tegas, karena itu banyak pihak kreditur yang tidak melakukan penghapusan jaminanfidusia. Berakibat merugikan bagi pihak debitor yang sebagai sekaligus juga sebagai pemberi fidusia. Di sini lah peranan notaris untuk mengingatkan pihak kreditur maupun debitur untuk melakukan proses penghapusan fidusia , karena terdapat akibat hukum bila para pihak tidak melaporkan atau mendaftarakan penghapusan jaminan fidusia .
Tujuan dari penulisan ini agar para pihak yang terkait dalam perjanjian jaminan fidusia memahami mengutamakan melakukan penghapusan jaminan fidusia. Penelitian mengunakan penelitian empiris dengan 2 (dua) sumber yaitu: data primer dan data sekunder yang disimpulkan melalui teknik analisis deskriptif. yang dimana hasil dari penelitian ini, peranan notaris dalam pelaksanaan proses penghapusan jaminan fidusia sudah terlaksana namun masih banyak pihak-pihak kreditur maupun debitur yang tidak melakukannya maka dari itu pemerintah agar di sarankan kepada lembaga Kementrian Hukum dan Hak Asasi Manusia untuk secepatnya melakukan penyempurnaan terhadap sistem hukum yang berkaitan dengan penghapusan jaminan fidusia. Dalam sistem hukumm selanjutnya diharapkan akan ada perlindungan dan kepastian hukum bagi semua pihak yang berada dalam perjanjian jaminan fidusia terutama dalam hal penghapusan jaminan fidusia. Penyempurnaan tersebut harus terdapat aturan yang tegas dan jelas dengan mencantumkan sanksi bagi penerima fidusia atau pemberi fidusia yang tidak melakukan proses penghapusan jamina fidusia.
Pengaruh Parsial dan Simultan Variabel Bebas terhadap Kepuasan Pelanggan Transportasi Online Kota Palembang
Authors: Kurniati Kurniati 
Published: October 2019

Bisnis jasa berbasis online semakin berkembang dalam memenuhi kebutuhan hidup masyarakat. Hal terpenting dari penerapan bisnis ini adalah menciptakan kepuasan terhadap konsumen. Transportasi online merupakan salah satu bisnis yang berkembang pesat di kalangan masyarakat kota Palembang dalam dua tahun terakhir ini. Dimana dalam penerapannya, pengguna harus terlebih dahulu melakukan download dan install aplikasi melalui aplikasi play store menggunakan smart phone android. Masyarakat kota Palembang untuk saat ini telah banyak menggunakan aplikasi GO-JEK dan aplikasi GRAB. Penelitian ini dilakukan untuk mengukur pengaruh kualitas layanan dan harga terhadap kepuasan pelanggan transportasi online masyarakat kota Palembang. Dengan demikian penulis dapat mengetahui pengaruh secara parsial dan simultan terhadap kepuasan pelanggan jasa transportasi online pada konsumen aplikasi GO-JEK terhadap prosfek jasa transportasi online di kota Palembang. Teknik nonprobability sampling dengan menggunakan pendekatan accidental sampling menggunakan metode survei melalui angket yang diisi oleh responden untuk melihat pengaruh parsial dan simultan pada dua variabel terhadap keputusan penggunaan layanan. AbstractOnline-based business services are growing in meeting the needs of people's lives. The most important goal of this business is to create customer satisfaction. Online transportation is one of the fastest growing business among the people of Palembang city in the last two years. Where in the application, the user must first download and install the application through the application play store using smart phone android. The people of Palembang city to date have been using many applications of GO-JEK and GRAB applications. This study was conducted to measure the effect of service quality and price on customer satisfaction of online transportation of Palembang city community. Thus the authors can know the effect of partial and simultaneous on customer satisfaction of online transportation services on consumer applications GO-JEK against prosfek online transportation services in the city of Palembang. Nonprobability sampling technique using accidental sampling approach using survey method through questionnaire filled by respondent to see partial and simultaneous influence on two variables to service use decision.
Penerapan Simple Additive Weighting pada Pemilihan Canvasser Terbaik PT.Eratel Prima
Authors: Hardita Veny Cahya , Utami Ema , Luthfi Emha Taufiq 
Published: October 2019

Bagi PT. Eratel Prima, canvasser merupakan ujung tombak dalam suatu perusahaan yang bergerak pada bidang pendistribusian produk indosat. Perusahaan ini mengandalkan modal dari Indosat sehingga penilaian Key Performance Indicator sangat penting untuk perusahaan ini. Canvasser sangatlah berpengaruh pada penilaian KPI ini. Sebagai ujung tombak perusahaan, tentu sangat penting untuk memelihara konsistensi dari kinerja canvasser. Untuk memberikan semangat pada canvasser, maka perusahaan memberikan apresiasi berupa bonus setiap bulan bagi canvasser yang memiliki kinerja terbaik. Dalam proses penilaian canvasser terbaik dilakukan oleh Head of Marketing. Namun, proses penilaian masih dilakukan secara penilaian masih subjektif dan tidak relevan dengan situasi aktual. Selain itu, proses penilaian masih manual sehingga membutuhkan waktu lama untuk melakukan pengolahan data. Hal inilah yang menjadi latar belakang untuk membuat sebuah sistem guna memilih canvasser terbaik Metode pengambilan keputusan yang digunakan adalah metode Simple Additive Weighting (SAW). Metode ini digunakan untuk menentukan nilai pembobotan setiap kriteria, yang kemudian dilakukan proses peringkat untuk menentukan alternatif terbaik dari sejumlah alternatif. Hasil perhitungan akhir dari sistem dan hasil perhitungan manual menunjukkan hasil yang sama dengan menggunakan 10 canvasser yang dinilai, dan canvasser mendapat nilai tertinggi yaitu Eko dengan nilai 18.6667 yang terpilih untuk menjadi canvasser terbaik.AbstractFor PT. Eratel Prima, Canvasser is a company’s spearhead for indosat product distribution. Indosat as the investor of this company require a good evaluation of Key Performance Indicator (KPI). Canvasser’s role is very influential for KPI score. As a company’s spearhead, it is very important to maintenance the consistency of canvasser performance. To encourage their spirit, the company give a monthly reward in the form of bonuses for a canvasser with the best performance. The assessment process done by the Head of Marketing. But this assessment process done with manual method and for data process require more time. In addition, the assessment is still subjective and not relevant with actual situation. Based on this problem, it needed a system to select the best canvasser. The used method for decision support system is Simple Additive Weighting (SAW). This method used to determine the weighting value of each criterion, and then carried out a ranking process to determine the best alternative from a number of alternatives. The result of this research are the ranking and further recommendation for the best canvasser.
Body Dismorphic Disorder Tendency to Stress Level in Female Adolescences
Authors: Fazriyani Ghina Yustina , Rahayu Desi Ariyana 
Published: October 2019

Body Dismorphic Disorder(BDD) tendency is a series of symptoms experienced by a person that leads to dissatisfaction with the physical appearance or body appearance that usually occurs in adolescent girls. Where female adolescences have more obsession with physical appearance and the desire to have a perfect body shape, so they make various efforts to overcome the shortcomings in terms of physical. This will result in the burden of mind on young women when their desires cannot be achieved, and have an impact on the emergence of stress.The purpose of this research is to determine the relationship between the tendency of BDD to stress levels in female adolescences in a high school. The type of this research is quantitative descriptive correlational research approach with crosssectional design. The sample of this study was 216 female adolescent respondents with a simple random sampling technique. Data analysis by using test Rank Spearman correlation test. Research result shows that of tendency BDD in female adolescences in the ccategory of high BDD tendencies (55,6%) and low BDD tendency category (44,4%). The stress level in female adolescences in the mild stress category (33,3%), normal category (30,1%), moderate stress category (30,6%), and severe stress category (6%). Conclusion showed the relationship between the tendency of BDD to stress levels (p = 0,000) with a correlation coefficient of 0.646, i.e. the higher of BDD tendency, the more it will influence the stress level.
Murottal and Clasical Music Therapy Reducing Pra Cardiac Chateterization Anxiety
Authors: Darmadi Sapta , Armiyati Yunie 
Published: October 2019

The high incidence of patients with coronary heart disease is directly proportional to the increase in cardiac catheterization. Many patients who experience anxiety pre heart catheterization will need nursing action. Relaxation with classical music therapy and or murottal therapy can reduce patient anxiety. The aim of this study was to determine the effectiveness of murottal therapy and classical music therapy to reduce the anxiety of patients pre heart catheterization in the Elang Installation of Dr. Kariadi Hospital Semarang. The study was a Quasi Experiment study with two group pre and post-test design. The research sample consisted of 16 patients in the classical music therapy group and 16 in the murottal therapy group. The results of the study showed that there were differences in the effectiveness of murottal therapy and classical music therapy to decrease the anxiety of patients pre heart catheterization in the Elang Installation of Dr. Kariadi Hospital Semarang (p-value 0.028). Murottal therapy is more effective in reducing anxiety. Music therapy and murottal therapy given with a duration of 30 minutes create a calm and comfortable atmosphere so that the body becomes more relaxed, blood circulation more smoothly, blood pressure and other vital signs will decrease and can reduce anxiety in pre cardiac catheterization patients. Murottal therapy is more effective in reducing anxiety in pre cardiac catheterization patients.