bluuebunny/crossref_metadata_2025_split huggingface dataset:
Algorithmic solutions, subjectivity and decision errors: a study of AI accountability
Authors: P.R. Biju , O. Gayathri 
Published: November 2024

Purpose
The purpose of this paper is to explore the challenges of implementing accountable artificial intelligence (AI) systems in India, focusing on the need for algorithms to justify their decisions, especially in subjective and complex scenarios. By analyzing various government projects, documented biases and conducting empirical case studies and experiments, the study highlights the limitations of AI in recognizing the nuances of India’s unique social landscape. It aims to underscore the importance of integrating political philosophy to ensure that AI systems are held accountable within India’s sociopolitical context, urging policymakers to develop frameworks for responsible AI decision-making.

Design/methodology/approach
The research adopts a mixed-methods approach to address the five research questions. It begins with an extensive literature review, focusing on AI’s transformative potential, algorithmic bias and accountability in the Indian context. Data is collected from 15 AI use cases in health care, education and public safety, 13 government automated decision tools and five bias cases, including facial recognition and caste-based discrimination. Additionally, ten case studies and three experiments on ChatGPT are analyzed. Content analysis is used to interpret and categorize the data, identifying patterns and themes. Specific case studies and experiments on autocompletion in search engines further support the findings.

Findings
The study revealed significant limitations in current AI systems when applied to India’s complex socio-cultural landscape. Analyzing 15 AI applications and 13 government projects, the research identified multiple instances of algorithmic bias. Experiments with Google’s autocomplete and ChatGPT showed that these systems often reinforce social stereotypes and struggle with nuanced, subjective situations. The findings emphasize the accountability gap in AI-driven decisions, highlighting the need for rigorous oversight, particularly in welfare projects where errors could lead to severe consequences. The study recommends developing regulatory frameworks, improving AI design and raising public awareness to address these challenges.

Originality/value
In the context of complex societies like India, a pressing concern arises: who should assume responsibility for the repercussions stemming from algorithmic failures to comprehend subjective complexities? To this end, there exist no serious scholarly works toward which present paper tries to shed new insights. It draws upon insights from the corpus of political philosophy literature, encompassing both classical and contemporary notions of responsibility, and seeks to establish connections between these concepts and the unique sociopolitical structure of India. The work is unique in the focus of the paper and is original in the direction projected.
Surprise me with the visual representation of the brand in social commerce! An eye-tracking study based on user characteristics
Authors: Muñoz-Leiva Francisco , Herzallah Doaa , Sánchez-Borrego Ismael Ramón , Liébana-Cabanillas Francisco 
Published: November 2024

PurposeThis study examines the role of logotypes in advertising effectiveness on s-commerce platforms by analyzing the visual attention paid by the consumer to fashion branding – wordmarks or combination marks – and their subsequent recall.Design/methodology/approachThe study examines the main areas of visual representation of the brand (VRB) on the Instagram network and the user’s corresponding areas of interest on a mobile-device screen. Attention and recall of the VRB are assessed in light of different classification variables (users’ gender, age and level of experience in s-commerce tools) to better understand how VRB may be leveraged by fashion retailers to encourage purchasing behavior. To achieve this objective, a mixed experiment design based on the eye-tracking methodology and a self-administered questionnaire is carried out.FindingsThe results indicate that visual attention, gender, age and s-commerce experience all contribute to determining users’ recall of the brand logo to which they are exposed on-screen. By considering the different s-commerce user profiles that exhibit different visualization behaviors, fashion retailers will be better placed to improve their online advertising campaigns and, ultimately, increase brand sales. The findings also point to promising future research directions on the effectiveness of branding strategies.Originality/valueThis highly innovative study provides in-depth insights into advertising effectiveness in terms of attention and recall, according to the main types of VRB for two specific s-commerce tools used by a high-street fashion brand, namely, its profile on Instagram Shop and its profile on Instagram Stories.
Assessing how pro-environmental perspectives impact participation in rooftop organic agriculture in urban neighborhoods
Authors: Hoque Mohammad Enamul , Al Mamun Abdullah , Susanto Perengki 
Published: November 2024

Purpose
Global warming and climate change are significant barriers to food production due to rising temperatures and extreme weather events. Thus, some households have taken to producing organic food on their rooftop gardens to mitigate the aforementioned challenges, which could improve the green environment and reduce carbon dioxide emissions. Given the emergence of this trend, this study aims to predict organic food production intention and behaviour within urban rooftop home gardens using an integrated model of the value-belief-norm (VBN) theory and theory of planned behaviour (TPB).

Design/methodology/approach
Study data were collected from 352 households in two major Bangladeshi cities and analysed through SEM-PLS for model assessment and prediction.

Findings
Resultantly, biospheric and egoistic values led to an improved ecological worldview (EP). The EP, awareness of consequences (ACs) and social norms (SNs) predicted personal norms (PNs). In addition, PNs and SNs forecasted the intention to produce organic food in urban-area rooftop gardens. Strong intentions could promote and predict the adoption of organic food production in rooftop gardens. Based on the study outcomes, PN partially mediated the relationship between SN and the intention to produce organic food. Furthermore, the value–behaviour nexus performed serial mediation through beliefs, norms and intentions.

Practical implications
In this vein, the VBN framework provided a comprehensive guideline to encourage the intention and behaviour of organic food production in urban-area rooftops. Education and public policies potentially leveraged public beliefs and norms to engage in climate-friendly activities.

Originality/value
Cultivating organic herbs and vegetables on rooftop reduces dependency on industrially produced food and fertilised crops, making it a sustainable food choice and climate-mitigating activity. Thus, this study focuses on rooftop organic food production as a lens to examine pro-environmental intentions and behaviours. In addition, past studies have not emphasised the mediating roles of environmental beliefs, PN and intentions between the value–pro-environmental behaviour nexus. Such paths could be interesting to observe and add value to the VBN model. This study investigated the mediating roles of environmental beliefs, PN and intentions between the value–pro-environmental behaviour nexus and the role of PN between SN and pro-environmental behavioural intention with VBN farmwork.
Marketing healthcare services in Jordan: examining the elements influencing women’s intention to get early breast cancer screening
Authors: Almrafee Mohammad Nabeel 
Published: November 2024

Purpose
This study aims to understand the potential influence of several factors that may affect females’ intentions to undergo breast cancer screening (BCS) in Jordan.

Design/methodology/approach
A positivistic research methodology was used with the aim of gathering and interpreting the data quantitatively. A questionnaire was created and given to the selected respondents. Females who were at least 18 years old made up the study’s population. In addition, using a sample size of n = 237 was warranted and appropriate. Data were collected from Karak, Tafilah, Aqaba and Ma’an, four cities in southern Jordan. Smart partial least squares version 4.0.9.2 and SPSS version 26 have been used for data analysis.

Findings
The findings showed that attitudes, subjective norms, disease susceptibility and cues-to-action among females have a significant impact on their intention to undergo BCS. Whilst, the benefits of using BCS have not been shown to have a substantial impact on females’ intentions to undergo BCS. Furthermore, this study indicated that there were no significant differences between females’ intention to conduct BCS and the control variables (age and education).

Research limitations/implications
There are specific restrictions in place. First, although the study’s sample size of respondents was adequate, it would be advantageous to have a larger sample size in the future to improve the reliability of the results. Second, the BCS behavior in Jordan’s southern cities was the sole subject of this study. Therefore, it would be beneficial to also explore other areas of Jordan. Third, only female candidates for BCS were examined in this study. It might be necessary to do a more thorough investigation to find the obstacles preventing them from performing the test. Fourth, the current study did not analyze the actual behavior required to perform the BCS test; instead, it sought to understand females’ intentions for undergoing the test. Therefore, it would be beneficial to research actual female behavior toward BCS in the future. The current study also used a quantitative research methodology. Therefore, more study is required using qualitative techniques like focus groups, interviews and brainstorming to better understand females’ intentions toward BCS.

Originality/value
According to the author’s best knowledge, this study marks the first effort to highlight behavioral intentions toward performing BCS in the Jordanian context. In addition, by incorporating extra factors obtained from the health belief model within the context of BCS behavior, the current study broadens the theory of reasoned action. This can be viewed as a significant contribution to the subject’s theoretical foundations. Besides, the current study incorporated demographic characteristics and used them as a control variable. This can be seen as another contribution to the literature on health-care marketing in the case of BCS.
Innovative practices, where performance flourishes! Enhancing restaurant performance through location and innovative restaurant practices
Authors: Ringo Denis Samwel , Elias Ruth 
Published: November 2024

PurposeThis study examines the influence of restaurant location and innovative restaurant practices on the performance of restaurant. The study further explores the moderating role of innovative restaurant practices in the relationship between restaurant location and performance.Design/methodology/approachThe study employs a cross-sectional survey design. Data were gathered via structured questionnaires from 281 restaurant managers in Tanzania. Confirmatory factor analysis (CFA) was employed to assess the validity of the measurement model, while hypotheses were tested with the PROCESS macro.FindingsThe results indicate that both restaurant location and innovative practices significantly influence restaurant performance. Moreover, the implementation of innovative practices not only directly enhances performance but also strengthens the positive effect of a location on performance. This highlights the critical role of innovation in optimizing the benefits of a strategic location.Practical implicationsRestaurant owners should carefully choose locations for their business to enhance performance. They should also prioritize innovation through unique menu items, technology and creative marketing strategies to enhance performance. Additionally, owners and managers should focus on integrating innovation with location strategy, as innovative practices strengthen the effect of location on overall restaurant performance.Originality/valueThis research contributes to the limited empirical evidence on the influence of location and innovative practices on restaurant performance. Additionally, the study adds to the existing literature by examining the moderating effect of innovative restaurant practices on the relationship between restaurant location and performance, an aspect not previously explored in prior research.
Influence of platform governance on users’ value co-creation: empirical evidence from crowdsourcing logistics platform in China
Authors: Ke Tongping , Xiao Liang 
Published: November 2024

PurposeUsers’ active participation in platform value co-creation is the key to the development of crowdsourcing logistics platforms, especially the active participation of the crowdsourcee who provide logistics services. However, driven by self-interest, coupled with loose links among subjects on the platform ecological chain, it is difficult for users to effectively form value co-creation intentions. This study aims to explore how platform governance affects crowdsourcees’ intention to participate in value co-creation on the platform through individual cognition.Design/methodology/approachBased on social cognitive theory (SCT), this study built a research model and took the crowdsourcee on China’s well-known crowdsourcing logistics platforms as the investigation object, using the collected 302 valid survey data to test the model.FindingsThe results showed that platform governance mechanisms have a significant influence on crowdsourcees’ intention to participate in value co-creation on the platform, either directly or through crowdsourcee cognition, and the impact is different. The crowdsourcee cognition plays a mediating role between platform governance mechanisms and crowdsourcees’ intention to participate in value co-creation on the platform, and the mediating effect of value acquisition perception (VAP) is significantly higher than self-efficacy (SE).Originality/valueThe results provided references for crowdsourcing logistics platforms to develop a targeted governance mechanism to promote the platform to achieve value co-creation.
Are you a loyal diner? Enhancing post-consumption behaviors in full-service settings through personalization, friendliness and motivation
Authors: Othman Nurul Amirah , Hashim Nik Mohd Hazrul Nik , Abdul Aziz Norzalita 
Published: November 2024

Purpose
Personalization is a key element of restaurant innovation. Few studies in the business literature have examined its influence on table-service consumer behavior, including the factors that strengthen or weaken domain relations. The purpose of this paper is to investigate the effects of personalization on brand identification and repurchase intention by providing a contingent view of several crucial factors.

Design/methodology/approach
Online surveys were distributed to restaurant customers who received personalized menus, services and promotions. The authors collected data using purposive sampling and tested this study’s hypotheses using regression analysis.

Findings
The results indicate that personalization influences brand identification and loyalty behaviors. Not all aspects of employee friendliness, notably conversational skills, strengthen the links between personalization and consumer behavior. In fact, informal frontline employee attitudes negatively moderated customer brand identification. The results, however, suggest that humorous and approachable behaviors of frontline employees are essential in enhancing the effects of personalization on brand identification and revisiting intentions.

Originality/value
Drawing on self-categorization theory, this study introduces personalization as a key factor in improving brand identification and repeat purchase intentions in full-service restaurant settings. This study incorporated social exchange theory and motivational theory to construct a contingency view of frontline employee friendliness and customer motivation to better understand how customers’ dining experiences impact their post-consumption behaviors. By investigating the potential interactions between the three theoretical perspectives, this study demonstrates the relevance of personalization, cultural sensitivity and intrinsic motivation as vital components for Asian restaurants.
Against all odds – migrant entrepreneurs in entrepreneurial ecosystems with constraints
Authors: David Alexandra , Terstriep Judith 
Published: November 2024

Purpose
The study aims to explore the entrepreneurial agency, focusing on migrant entrepreneurs’ ability to reshape societal structures and initiate endeavours despite limitations in entrepreneurial ecosystems (EEs) with constraints.

Design/methodology/approach
Through 23 qualitative interviews in an EE with constraints and using a grounded theory-inspired abductive approach, the study uncovers coping mechanisms and responses to barriers and imitations and explores entrepreneurial agency within these EEs.

Findings
The findings show that migrant entrepreneurs overcome constraints through a bricolage approach involving seizing opportunities, leveraging family and friend networks, collaborating strategically, adapting and innovating. Moreover, they exhibit a strong “entrepreneurial gene”, displaying resilience and determination to succeed despite challenges.

Research limitations/implications
Interviewees’ subjective perceptions and language barriers may bias the results due to the narrow spatial focus. Advancing the understanding of entrepreneurial agency in EEs with constraints helps practitioners design training programmes fostering adaptive capabilities and forward-thinking mindsets. At the same time, ecosystem actors can implement inclusive practices and strategies to mitigate regulatory hurdles, promote cultural competence and facilitate collaborative initiatives among entrepreneurs.

Originality/value
Delving into the entrepreneurial agency of migrant entrepreneurs reveals the importance of inclusive EEs in fully exploiting migrant entrepreneurs’ economic and societal value.
How entrepreneurial orientation influences innovation performance? The effect of knowledge coupling
Authors: Liu Gang , Wang Wannan , Duan Yunlong , Chin Tachia , Mirone Francesco 
Published: November 2024

Purpose
Digital technologies have transformed business management practices and adapted them to shorter product lifecycles. As a result, firms are shifting their approach to building new competitive advantage from cost-oriented to entrepreneurial orientation (EO). This study aims to analyze the innovation performance (IP) in the context of EO from a knowledge management perspective. It constructs the functional path of the relationships among EO, knowledge coupling (KC) and IP of Chinese manufacturing firms to achieve business success.

Design/methodology/approach
Using data from 157 listed Chinese manufacturing firms from 2012 to 2021, the authors construct a panel data model to test the effect of EO on IP. This study classifies KC into existing knowledge coupling (EKC) and new and existing knowledge coupling (NKC) and analyzes their mediating effects in the above relationships.

Findings
This study finds that EO has an insignificant, inverted U-shaped relationship with IP. Both EKC and NKC have a significant, inverted U-shaped relationship with IP; in other words, if EKC and NKC increase, the IP of Chinese manufacturing firms first increases and then decreases, and EKC and NKC have a complete mediating effect on the relationship between EO and IP.

Originality/value
This study provides an in-depth analysis of IP from an EO perspective. The study’s findings enrich and extend the theoretical relationship between EO and IP. The authors also propose a knowledge management perspective for entrepreneurship research. These findings improve the current understanding of the role and function of KC in EO.
Development and validation of omni- channel shopping value scale in Iran
Authors: Fathali Matineh , Heidarzadeh Hanzaee Kambiz , Khounsiavash Mohsen , Zaboli Rouhollah 
Published: November 2024

Purpose
Today, the transition of retailers from multi-channel and cross-channel to omni-channel has become a necessity. Customers’ perceived shopping value is also one of the most important factors for retailers’ success. Therefore, the purpose of this paper is to develop and validate the omni-channel shopping value scale.

Design/methodology/approach
Based on 40 interviews (X = 18, Y = 22) and a literature review, items were generated for shopping value dimensions (utilitarian, hedonic and social) at four touchpoints. Then exploratory factor analysis was performed for scale purification (n = 562). Confirmatory factor analysis (CFA) was performed (n = 528) for initial scale validation. A second CFA was conducted to validate the final scale (n = 302). To check the nomological validity of the scale, the effect of omni-channel shopping value on customer engagement (n = 455) was investigated in both generations.

Findings
According to the results of the qualitative study, 73 items were identified. Based on the results of exploratory and CFA, nine components (50 items) were extracted and confirmed: utilitarian, hedonic and social shopping values for offline touchpoint and utilitarian and hedonic shopping values for online, application and social networks touchpoints. The results of nomological validity of the scale confirmed the effect of omni-channel shopping value on customer engagement in both generations.

Originality/value
To the best of the authors’ knowledge, this study is the first attempt to develop and validate an omni-channel shopping value scale based on customers’ shopping experiences with omni-channel brands. Therefore, this study provides a useful tool for researchers and marketing managers to measure omni-channel shopping value.