bluuebunny/crossref_metadata_2025_split huggingface dataset:
Does experiential advertising impact credibility?
Authors: Rajaobelina Lova , Lacroix Caroline , St-Onge Anik 
Published: October 2018

Purpose
The purpose of this paper is to investigate the impact of five dimensions of experiential advertising (cognitive, emotional, sensory, relational and behavioural) on advertising credibility in the banking sector.

Design/methodology/approach
A total of 277 undergraduate students were asked to complete a questionnaire after viewing two versions of a bank advertisement. Results were analysed using structural modelling equations (EQS 6.2).

Findings
Findings show that all dimensions of experiential advertising positively impact advertisement credibility. Cognitive/emotional/sensory advertisements exert the greatest impact, followed by relational and then behavioural advertisements which have only a marginal impact. Post hoc results show that the impact of experiential advertising on advertising credibility varies according to both actor and respondent gender.

Originality/value
This study enhances the literature on experiential marketing and credibility, especially banking sector advertising, and provides more in-depth insight into the role of respondent and actor gender in influencing responses. Financial services practitioners would be well advised to devote particular attention to the formulation of experiential strategies when developing advertising campaigns.
Understanding the relationship among resources, social media use and hotel performance
Authors: Kim Woo-Hyuk , Chae Bongsug (Kevin) 
Published: October 2018

PurposeThe purpose of this study is to understand the use of social networking sites (SNSs) by hotels. Specifically, drawn upon a resource and capability-based perspective, this study addresses two research questions: (1) the relationship between a hotel’s resources and its use of Twitter and (2) the relationship between the use of Twitter by hotels and their RevPAR.Design/methodology/approachThe research data include the hotel chain scales, Twitter user profiles and Twitter activities of the hotel parent companies in the USA and the hotels’ RevPAR. To more clearly understand the effect of the use of SNSs, the study uses two dimensions: electronic word-of-mouth and customer engagement. The two dimensions of the hotels’ Twitter use are calculated based on the data extracted from their Twitter user profiles and historical tweets. For a practical purpose, a social media index (SMI), which combines electronic word-of-mouth and the customer engagement score, was used to determine the overall level of Twitter use by hotels.FindingsForRQ1, the results indicate there is a positive association between a hotel’s resources and Twitter use. ForRQ2, this study shows there is also a positive association between Twitter use by hotels and their RevPAR.Practical implicationsTwitter use appears to be associated with hotels’ resources. In turn, Twitter use is positively associated with hotel RevPAR. Thus, hotels should look at Twitter as a potential strategic tool for business operation and attempt to increase their ability to leverage Twitter (and other SNSs) for organizational goals (e.g. sales, promotion, customer service).Originality/valueTo the authors’ knowledge, this is the first study empirically investigating the use of SNSs by hotels with the data drawn from actual firm-generated content (e.g. tweets, retweets) and hotels’ user profile information from Twitter.
Research on decision making of energy utilization project in China based on benefit evaluation
Authors: Niu Dongxiao , Zhao Weibo , Song Zongyun 
Published: October 2018

Purpose
There are thousands of areas excluded from using electrical energy in China. It is mainly because that these places, which are away from towns, have the characteristics of scattered living and low-power consumption and are difficult to construct the power grid. The utilization of energy in remote areas could improve the level of education and quality of life for people living in there, which has great social significance. However, how to choose the optimal power generation model quantitatively according to local energy advantages is a difficult problem.

Design/methodology/approach
To carry out a better assessment of the energy benefits of Chinese rural areas to assist the decision-making of energy utilization project, this paper takes Sunan Yugu Autonomous County in Gansu Province as an example. Four feasible energy utilization scenarios are proposed by analyzing its geographical conditions and re-source advantage, respectively, are photovoltaic power generation, biomass power generation, wind power generation and power grid extension. Based on the above scenarios, the evaluation index system of comprehensive utilization of energy in remote areas is constructed, and the comprehensive benefit of each model is evaluated by adopting entropy-based fuzzy comprehensive evaluation model.

Findings
Evaluation results show that the comprehensive benefits of photovoltaic power generation is the best, followed by power grid extension. Thus, preference should be given to the two models in the energy utilization in Sunan County. This evaluation model can provide a scientific reference for the selection decision-making of energy utilization project, which is helpful to provide the feasibility and efficiency of the construction of energy utilization project.

Originality/value
The authors construct the comprehensive benefit evaluation index system and evaluate the comprehensive benefits of different scenarios are by using entropy - fuzzy comprehensive evaluation model. Then the qualitative problem can be analyzed quantitatively. The purpose of this study is to support the decision-making of energy investment. Simultaneously, the paper also has some practical significance in improving the credibility of the government and the quality of local people’s life.
Characteristics of UK higher education institutions that disclose sustainability reports
Authors: Sassen Remmer , Dienes Dominik , Wedemeier Johanna 
Published: October 2018

Purpose
This study aims to focus on the following research question: Which institutional characteristics are associated with sustainability reporting by UK higher education institutions?

Design/methodology/approach
To answer the aforementioned research question, this study uses logistic regression.

Findings
The results show that 17 per cent of the UK higher education institutions report on their sustainability (July 2014). In line with legitimacy and stakeholder theory, logistic regressions provide evidence that the larger the size of the institution, the higher the probability of reporting. By contrast, high public funding decreases this probability.

Research limitations/implications
The findings show characteristics of higher education institutions that support or hamper sustainability reporting. Overall, the findings imply a lack of institutionalisation of sustainability reporting among higher education institutions.

Originality/value
Although a lot of research has been done on corporate sustainability reporting, only a small number of studies have addressed the issues of sustainability reporting of higher education institutions. This study covers all sustainability reports disclosed among the 160 UK higher education institutions. It is the first study that investigates characteristics of higher education institutions that disclose a sustainability report.
Studying the lubricity of new eco-friendly cutting oil formulation in metal working fluid
Authors: Noor El-Din M.R. , Mishrif Marwa R. , V. Kailas Satish , P.S. Suvin , Mannekote Jagadeesh K. 
Published: October 2018

PurposeThis paper aims to formulate a new metal working fluid (MWF) composition including some eco-friendly emulsifiers, corrosion inhibitor, biocide, and non- edible vegetable oil (castor oil) as the base oil. To achieve this aim, five MWFs with different hydrophilic–lipophilic balance (HLB) value as 10, 9.5, 9, 8.5 and 8 were prepared to identify the optimum HLB value that gives a highly stable oil-in-water emulsion. The performance of castor oil based MWF was evaluated using tool chip tribometer and drill dynamometer. The surface morphology of steel disc and friction pin was performed using scanning electron microscope (SEM) and 3D profilometer. The results revealed that the use of the prepared cutting fluid (E1) caused the cutting force to decrease from 500 N for dry high-speed steel sample to 280N, while the same value for a commercial cutting fluid (COM) was recorded as 340 N at drilling speed and cutting feed force as 1120 rpm and 4 mm/min., respectively.Design/methodology/approachA castor oil-based metalworking fluid was prepared using nonionic surfactants. The composition of the metalworking fluid was further optimized by adding performance-enhancing additives. The performance of castor oil based MWF was analyzed using Tool chip tribometer and Drill dynamometer. The surface morphology of steel ball and a disc was done using 3D profilometer and SEM.FindingsStudies revealed that castor oil-based MWF having Monoethanolamine (MEA) as corrosion inhibitor was found to be highly stable. The drilling dynamometer and tool chip tribometer studies showed that castor oil-based MWF performance was comparable to that of commercial MWF.Research limitations/implicationsThis study aims to explore the performance of the castor oil based metalworking fluid (MWF) using tool chip tribometer and drill dynamometer.Practical implicationsThe conventional MWFs are petroleum derives and are unsustainable. Use of non-edible plant-based oils for preparing the MWF will not only be conserved environment but also add value addition to agricultural crops.Social implicationsThe social Implications is aiming to decrease the environmental impact that results from the using of mineral cutting fluids.Originality/valueThe originality of this work is to replace the mineral oil and synthetic oil based cutting fluids with more eco-friendly alternatives one. In addition, the investigation will focus on developing functional additives required for cutting fluids which are environmentally benign.
Building business models through simple rules
Authors: Sun Sunny Li , Xiao Jianqiang , Zhang Yanli , Zhao Xia 
Published: October 2018

PurposeHow do entrepreneurs use simple rules to build their business models? Based on an inductive study of three Chinese Internet and technology firms, the authors find that business models emerge from simple rules that entrepreneurs learn from their experience. Simple rules also guide entrepreneurs to actualize and exploit opportunities in the marketplace, and they can help business models evolve through market feedback, especially in internationalization. This paper aims to delve into the black box of entrepreneurial decision-making and offer a better depiction of the business model development process in uncertain and fast-changing environments and thus provide guidance for future entrepreneurs.Design/methodology/approachFollowing the case method (Eisenhardt, 1989; Yin, 2003), the authors first present a thick description of characteristics of three companies and the dynamics of their business models. They then code these descriptions into first-order measures. Finally, they aggregate these measures into abstract constructs. They constantly compare the theoretical constructs and the emerging theory with the existing literature on business models.FindingsThe authors generate three key insights from the findings: business models emerge from simple rules learned from entrepreneurs’ experience, simple rules help entrepreneurs exploit and actualize opportunities in the marketplace and simple rules help businesses expand and evolve business models through market feedback, especially in internationalization.Originality/valueThis paper falls into the intersection of strategy and entrepreneurship – an emerging new field of strategic entrepreneurship – and is concerned with how businesses create and sustain a competitive advantage while simultaneously identifying and exploiting new opportunities. The authors bring people – the individual decision-makers for businesses – back in strategy research and depict a more realistic picture of the behavior of successful entrepreneurs and their business model development process.
Embracing qualitative research: an act of strategic essentialism
Authors: Mir Raza 
Published: October 2018

Purpose
The purpose of this paper is to argue that rather than contest the artificial schism produced by social scientists between “qualitative” and “quantitative” research, we should to accept this binary, however, contingently, and use it productively. This would be an act of “strategic essentialism” that would allow us to be productive in the research and inquiry.

Design/methodology/approach
The paper uses postcolonial theory to make a case for contingent representation, i.e. using artificial categories to carve out a space for heterodox theoretical approaches.

Findings
Researchers devoted to qualitative research must resist thinking, speaking and evaluating that research using quantitative thinking. Also, while ethical considerations are paramount in qualitative research, we need to debunk the narrow understanding of ethics as “following rules.” Also, qualitative researchers need to be aware of the institutional pulls that the research will be subject to, and also be ready to resist them.

Originality/value
This paper discusses how good research resists the siren call of institutionalization. It challenges the “common sense” assumptions of the field and brings them into the realm of the questionable. It seeks to theorize the untheorizable, and anthropologize the dominant.
An atoxigenic L‐strain of Aspergillus flavus (Eurotiales: Trichocomaceae) is pathogenic to the coffee twig borer, Xylosandrus compactus (Coleoptera: Curculionidea: Scolytinae)
Authors: Mukasa Yosia , Kyamanywa Samuel , Sserumaga Julius P. , Otim Michael , Tumuhaise Venansio , Erbaugh Mark , Egonyu James P. 
Published: October 2018

SummaryThis study isolated and evaluated virulence of fungal entomopathogens of Xylosandrus compactus – an important pest of Robusta coffee in Sub‐Saharan Africa. A survey was conducted in five farming systems in Uganda to isolate entomopathogens associated with X. compactus. Four fungal isolates were screened for virulence against X. compactus in the laboratory at 1 × 107 conidia ml−1 where an atoxigenic L‐strain of A. flavus killed 70%–100% of all stages of X. compactus compared with other unidentified isolates which caused 20%–70% mortalities. The time taken by A. flavus to kill 50% of X. compactus eggs, larvae, pupae and adults in the laboratory was 2–3 days; whereas the other unidentified fungal isolates took 4–7 days. The concentrations of A. flavus that killed 50% of different stages of X. compactus were 5 × 105, 12 × 105, 17 × 105 and 30 × 105 conidia ml−1 for larvae, eggs, pupae and adults respectively. A formulation of A. flavus in oil caused higher mortalities of X. compactus larvae, pupae and adults in the field (71%–79%) than its formulation in water (33%–47%). The atoxigenic strain of A. flavus could therefore be developed into a safe biopesticide against X. compactus.
Neural basis of smoking‐induced relief of craving and negative affect: Contribution of nicotine
Authors: Faulkner Paul , Ghahremani Dara G. , Tyndale Rachel F. , Paterson Neil E. , Cox Chelsea , Ginder Nathaniel , Hellemann Gerhard , London Edythe D. 
Published: October 2018

AbstractSmoking‐induced relief of craving and withdrawal promotes continued cigarette use. Understanding how relief is produced and the role of nicotine in this process may facilitate development of new smoking‐cessation therapies. As the US Food and Drug Administration considers setting a standard for reduced nicotine content in cigarettes to improve public health, knowledge of how nicotine contributes to relief also can inform policy. We assessed effects of nicotine using resting state functional magnetic resonance imaging (MRI) and behavioral assessments of craving and negative affect. Twenty‐one young (18–25 years old) daily smokers underwent overnight abstinence on 4 days. On each of the following mornings, they self‐rated their cigarette craving and negative affect and underwent resting‐state functional MRI (fMRI) before and after smoking a cigarette that delivered 0.027, 0.110, 0.231, or 0.763 mg of nicotine. Functional connectivity between the anterior insula and anterior cingulate cortex (ACC) and between the nucleus accumbens and orbitofrontal cortex (OFC) was assessed. Smoking reduced craving, negative affect, and nucleus accumbens‐OFC connectivity irrespective of nicotine dose, with positive correlations of the effects on behavioral and connectivity measures. Only the highest nicotine dose (0.763 mg) reduced right anterior insula‐ACC connectivity; this reduction was positively correlated with the behavioral effects of the 0.763‐mg dose only. While nicotine‐based therapies may act on right anterior insula‐ACC functional circuits to facilitate smoking cessation, non‐nicotine (eg, the conditioned and sensorimotor) aspects of smoking may promote cessation by reducing OFC‐accumbens connectivity to alleviate withdrawal.
Topical haemostatic powder as a novel endoscopic therapy for severe colonic diverticular bleeding
Authors: Ng Jia Lin , Marican Musfirah , Mathew Ronnie 
Published: October 2018

BackgroundAlthough most diverticular bleeding resolve spontaneously, up to 30% can bleed torrentially, necessitating angioembolization, endoscopic or surgical intervention. Non‐contact endoscopic therapies, such as topical haemostatic powders, do not require precise targeting and are attractive because identification of specific culprit diverticulum is difficult. While their use in non‐variceal upper gastrointestinal bleeding is well established, its role in lower gastrointestinal bleeding remains unclear. We used topical Hemospray in a novel setting of severe diverticular bleeding, evaluating its efficacy in achieving haemostasis, reducing re‐bleeding and the need for re‐intervention.MethodsConsecutive patients from a tertiary colorectal unit who underwent colonoscopy and Hemospray for severe diverticular bleeding from November 2016 to October 2017 were included. Hemospray was endoscopically applied to colonic segments with major stigmata of recent haemorrhage.ResultsTen patients had a median time to colonoscopy of 22 h (range: 8–54) from admission. Median of 3.5 units (range: 0–10) of packed cells were transfused pre‐endoscopy. All achieved immediate haemostasis without further haemodynamic instability or re‐bleeding. No endoscopic, radiological or surgical re‐intervention was required. Patients were fit for discharge within a median of 3 days (range: 2–7) following Hemospray. There were no morbidities, mortalities or readmissions for diverticular bleeding after a median follow‐up of 9.5 months (range: 3–16).ConclusionThis feasibility study shows that topical haemostatic powders can offer a safe and effective therapeutic endoscopic option in severe diverticular bleeding with high haemostatic rate. Prospective controlled trials are required to establish its efficacy compared to conventional therapy.
Serum M2BPGi level and risk of hepatocellular carcinoma after oral anti‐viral therapy in patients with chronic hepatitis B
Authors: Hsu Yao‐Chun , Jun Tomi , Huang Yen‐Tsung , Yeh Ming‐Lun , Lee Chia‐Long , Ogawa Shintaro , Cho Shu‐Hsien , Lin Jaw‐Town , Yu Ming‐Lung , Nguyen Mindie H. , Tanaka Yasuhito 
Published: October 2018

SummaryBackgroundMac‐2 binding protein glycosylation isomer (M2BPGi) is an emerging biomarker for risk prediction of liver disease, but data remain sparse for patients with chronic hepatitis B (CHB) who are treated with nucleos(t)ide analogues (NA).AimTo clarify serial changes in M2BPGi and its association with subsequent hepatocellular carcinoma (HCC) development in NA‐treated CHB patients.MethodsWe enrolled 384 previously untreated CHB patients who received NAs. Among them, 195 had baseline cirrhosis (n = 142:48:5 for Child A:B:C). Sera were collected at NA initiation, and after 1 and 2 years. Serum M2BPGi levels were measured and expressed as cut‐off index (COI) at different time points. The association between M2BPGi and HCC was evaluated by the Cox proportional hazard model.ResultsThe median M2BPGi levels significantly decreased from 1.68 COI at baseline, to 1.0 at year 1, and 0.88 at year 2. During median follow‐up of 72.7 months, HCC occurred in 37 patients, 36 of whom had cirrhosis. In patients with cirrhosis, baseline M2BPGi level was associated with HCC risk (adjusted hazard ratio, 1.07 per COI; 95% CI, 1.01‐1.14) on the multivariable Cox analysis, whereas levels at year 1 or 2 were not independently predictive. A risk score for HCC was developed using baseline M2BPGi, age and body mass index with c statistics of 0.77, 0.79 and 0.87 at 3, 5 and 10 years, respectively.ConclusionsSerum M2BPGi level significantly decreases after NA treatment in CHB patients. Baseline level can be factored into the risk prediction of HCC in NA‐treated patients with cirrhosis.
How do peri‐implant biologic parameters correspond with implant survival and peri‐implantitis? A critical review
Authors: Doornewaard Ron , Jacquet Wolfgang , Cosyn Jan , De Bruyn Hugo 
Published: October 2018

AbstractObjectivesThe aim of this critical review was to evaluate whether commonly used biologic diagnostic parameters correspond to implant survival and peri‐implantitis prevalence.Materials and methodsPublications from 2011 to 2017 were selected by an electronic search using the Pubmed database of the US National Library of Medicine. Prospective and retrospective studies with a mean follow‐up time of at least 5 years and reporting prevalence of peri‐implantitis as well as mean bone loss and standard deviation were selected. The correlation between reported prevalence of peri‐implantitis and reported implant survival, mean follow‐up time, mean bone loss, mean probing depth, and mean bleeding on probing was calculated. Mean bone loss and standard deviation were used for estimation of proportion of implants with bone loss exceeding 1, 2, and 3 mm.ResultsFull‐text analysis was performed for 255 papers from 4,173 available ones, and 41 met all the inclusion criteria. The overall mean weighted survival rate was 96.9% (89.9%–100%) and the reported prevalence of peri‐implantitis ranged between 0% and 39.7%, based on 15 different case definitions. The overall weighted bone loss was 1.1 mm based on 8,182 implants and an average mean loading time ranging from 5 to 20 years. No correlation was found between mean bone loss and the reported prevalence of peri‐implantitis. The estimated prevalence of implants with bone loss above 2 mm was 23%. The overall weighted mean probing depth was 3.3 mm, and mean weighted bleeding was 52.2%. Only a weak correlation was found between survival and function time (r = −0.49). There was no relation between the probing depth or bleeding and the mean bone loss, mean follow‐up time, and reported prevalence of peri‐implantitis.ConclusionBiologic parameters mean probing depth and mean bleeding on probing do not correlate with mean bone loss and this irrespective of follow‐up. Case definition for peri‐implantitis varied significantly between studies indicating that an unambiguous definition based on a specified threshold for bone loss is not agreed upon in the literature.