bluuebunny/crossref_metadata_2025_split huggingface dataset:
Quelles attitudes possèdent les futurs publicitaires envers la publicité et son éthique ? Analyse compréhensive des représentations sociales d’un corpus d’étudiants
Authors: Pochet Sophie 
Published: March 2018

Cet article présente les résultats d’une étude menée sur 24 étudiants en Publicité et communication commerciale. L’investigation possède deux objectifs liés : premièrement, distribuer ces étudiants parmi des catégories d’attitudes par rapport à la publicité et son éthique et, en second lieu, sur base des mêmes données récoltées, présenter des propositions pour l’établissement d’un dispositif d’éducation critique à la publicité. Au moyen d’un entretien individuel semi-directif alliant l’approche compréhensive et la méthode du tri de cartes, les étudiants ont été confrontés à un tour des représentations sociales de la publicité présentes dans la littérature critique. Cette recherche a mis en lumière une nette tendance au cynisme vis-à-vis de l’éthique publicitaire dans le chef des étudiants se destinant au métier de publicitaire. Ces derniers conçoivent et acceptent pourtant comme vrais une majorité des écueils faits à la discipline. Ils envisagent difficilement les impacts et enjeux du discours et du secteur publicitaire si ce n’est sur les plus jeunes ou les personnes moins éduquées. Ils dédouanent la discipline en évoquant les campagnes non marchandes, la lucidité du consommateur et le caractère acquis, normal, de la situation. Enfin, leur capacité à imaginer des scénarios différents lorsqu’ils s’enquièrent des enjeux sociétaux de la publicité s’est avérée très parcellaire.
Mots clés : Attitudes, étudiants en publicité, éthique, représentation sociale, éducation critique, approche compréhensive

This article presents the results of a study carried out on 24 advertising students. The investigation comprises two interrelated objectives: firstly distribute these students among categories of attitudes toward advertising and its ethics and, secondly, on the basis of the same data, submit proposals for the establishment of a mechanism of critical education to advertising. Through semi directive interviews combining the comprehensive approach and the method of card sorts, students were confronted with the social representations of advertising present in the critical literature. This research has brought to light a clear tendency to cynicism toward advertising ethics in students intending to pursue a career in advertising. They nonetheless understand and accept as real a majority of reproaches formulated to the discipline. They hardly consider the impacts and issues of the advertising discourse and sector except on the younger or less educated people. They clear the discipline by mentioning the non profit campaigns, the clear-mindedness of the consumer and the acquired, normal, nature of the situation. Finally, their ability to imagine different scenarios when analyzing the societal issues of advertising has proved to be very fragmented
Key words: Attitudes, advertising students, ethic, social representation, critical education, comprehensive approach
Déontologie : La méthode participative comme facteur d’acceptation et d’adhésion au code !
Authors: Cobut Eric 
Published: March 2018

L’association belge de la communication interne (ABCI) a décidé en 2016, de réécrire son code de déontologie. Concevoir un document est une chose mais le faire accepter par ses utilisateurs en est une autre. Pour relever ce défi, l’ABCI a misé sur l’approche participative. Sur base de dix principes définis par le conseil d’administration, un groupe de réflexion, composé de cinq membres volontaires de l’association, s’attela à la rédaction d’un projet de charte. Ce dernier fut soumis à l’analyse critique de l’ensemble des membres de l’ABCI ainsi que d’un groupe d’étudiants en communication interne de l’université de Louvain. L’objectif poursuivi au travers de cette démarche visait non seulement à impliquer les professionnels de la communication dans l’élaboration du code mais aussi à répondre à leurs attentes. Les objections formulées permirent d’affiner le texte qui fut approuvé à l’unanimité en février 2017. Le code s’articule en deux parties : la mission et les six valeurs nécessaires à son exécution : intégrité, esprit de service, respect, orientation résultats, responsabilité et innovation.
Mots clés : déontologie, mission, participation, adhésion, implication, outil de gestion.

The Belgian Association for internal communication (ABCI) decided in 2016 to rewrite its code of ethics. Designing a document is one thing but getting it accepted by its users is another. To meet this challenge, the ABCI relied on the participatory approach. Based on 10 principles defined by the Board, a reflection group, consisting of five volunteer members of the association, started in the drafting of a charter. Subsequently, the latter was submitted to the critical analysis of all the members of the ABCI as well as a group of students in internal communication from the University of Louvain. The goal pursued through this approach was not only to involve communication professionals in the drafting of the code but to meet their expectations. The objections raised allowed to refine the text which was approved unanimously in February 2017. The code is divided into 2 parts: the mission and the six values for its execution, in this case: Integrity, service spirit, respect, results orientation, responsibility and innovation policy.
Key Words : ethics, mission, involvement, adhesion, commitment, management tool
Comportamento de compra do consumidor online no Distrito Federal: uma pesquisa descritiva por meio das equações estruturais
Authors: Mariano Ari Melo , Anjos Felipe Burle dos , Moreira Larissa Lopes , Simão Simone Borges 
Published: March 2018

O objetivo deste estudo foi descrever os aspectos que influenciam o comportamento prévio do consumidor virtual do Distrito Federal. Entender o comportamento do consumidor virtual é importante, porém este mesmo comportamento on-line também sofre influências e realizar uma pesquisa que aprofunde a compreensão destes elementos é necessário. Para alcançar o objetivo foi usado o método descritivo, através de instrumento validado (α=0,880) e o software SmartPLS. A pesquisa foi realizada com 126 pessoas moradoras do Distrito Federal e que aceitaram participar voluntariamente da pesquisa. Como resultado deste estudo, pode-se perceber que o comportamento do consumidor virtual é influenciado pela atitude de compra em um 53,9%, que por sua vez é influenciado pelos fatores atitude, normas subjetivas, controle percebido, em um 50,8%. Dentre os fatores que influenciam a intenção, a atitude foi o mais relevante com 47%.
Dojenje in tandemsko dojenje
Authors: Merše Lovrinčević Katarina , Lepičnik Vodopivec Jurka 
Published: March 2018

Uvod: Tandemsko dojenje ali dojenje sorojencev je slabo poznan koncept. Matere, ki tandemsko dojijo, se srečujejo s socialno stigmo in slabo oporo s strani zdravstvenih strokovnjakov. Namen raziskave je bil proučiti znanje o tandemskem dojenju med študenti zdravstvenih ved.Metode: Uporabljen je bil kvantitativni eksplorativni neeksperimentalni raziskovalni dizajn. V priložnostni vzorec so bili vključeni študenti zdravstvene nege (n = 66) in dietetike (n = 24). Podatki so bili zbrani s strukturiranim vprašalnikom (Cronbach α = 0,914). Uporabljena je bila opisna statistika, test hi-kvadrat in analiza variance.Rezultati: Da je popolnoma fiziološko, da ženska prekine dojenje starejšega otroka, če rodi naslednjega otroka, meni 50,7 % (n = 36) žensk in 84,2 % (n = 16) moških (χ2 = 6,898, p = 0,009). Kaj je izključno dojenje v prvih šestih mesecih, ve 79,2 % (n = 19) študentov dietetike in le 54,5 % (n = 36) študentov zdravstvene nege (χ2 = 4,489, p = 0,034). Nepravilnost trditve, da dojenčki v primeru tandemskega dojenja težje pridobivajo telesno težo, je prepoznalo 86,3 % (n = 44) žensk in 13,7 % (n = 7) moških.Diskusija in zaključek: V raziskavo vključeni študentje so izkazali pomanjkljivo znanje tako o dojenju na splošno kakor tudi o tandemskem dojenju. V študijski program bi bilo treba vnesti več vsebin o dojenju.
Prednosti in slabosti različnih protokolov vodenja vrednosti glukoze v krvi pri kritično bolnih pacientih
Authors: Kalender Smajlović Sedina 
Published: March 2018

Uvod: Medicinske sestre v enotah intenzivne terapije uravnavajo ciljno vrednost glukoze v krvi pri kritično bolnih po sprejetih in veljavnih protokolih. Namen raziskave je bil raziskati prednosti in slabosti različnih protokolov vodenja vrednosti glukoze v krvi pri kritično bolnih.Metode: Uporabljen je bil sistematični pregled znanstvene in strokovne literature. Iskanje literature je potekalo od 1. 2. 2017 do 8. 8. 2017. V pregled so bile vključene naslednje baze: COBIB.SI, Digitalna knjižnica Slovenije – Dlib.si, CINAHL, ProQuest, PubMed in Google Učenjak. Iskanje je potekalo z različnimi kombinacijami ključnih besed v slovenskem in angleškem jeziku: prednosti, slabosti, medicinske sestre, kritično bolni, glukoza v krvi in protokoli za vodenje vrednosti glukoze v krvi. Uporabljen je bil Boolov operater AND. Iz iskalnega nabora 1064 zadetkov je bilo v končno analizo vključenih 15 člankov. Za obdelavo podatkov je bil uporabljen model analize konceptov.Rezultati: Identificirana so bila tri tematska področja: (1) primernost različnih protokolov za vodenje vrednosti glukoze v krvi, (2) delovne obremenitve medicinskih sester pri teh protokolih in (3) varnost protokolov. Prednosti računalniško podprtega protokola za vodenje vrednosti glukoze v krvi so v boljšem doseganju ciljne vrednosti koncentracije glukoze v krvi, slabosti pa v pojavu odstopanj v zvezi z načrtovanim časom za merjenje glukoze v krvi.Diskusija in zaključek: Nekatere raziskave ugotavljajo prednosti računalniško podprtih protokolov za vodenje vrednosti glukoze v krvi v smislu tehnoloških izboljšav, zmanjšanja delovnih obremenitev medicinskih sester in izboljšanja varnosti pacientov. Raziskava prispeva k izboljševanju klinične prakse pri delu s kritično bolnimi pacienti.
Dokumentiranje navodil o življenjskem slogu in samoobvladovanju bolezni pri pacientih s kronično obstruktivno pljučno boleznijo
Authors: Ahačič Maruša , Kadivec Saša , Farkaš-Lainščak Jerneja 
Published: March 2018

Uvod: Za boljše doseganje kakovosti življenja pacientov s kronično obstruktivno pljučno boleznijo je slednje treba poučiti o značilnostih bolezni ter o ukrepih za njeno učinkovito samoobvladovanje. Namen raziskave je bil ugotoviti pogostost dokumentiranja in vrsto dokumentiranih navodil o življenjskem slogu in samoobvladovanju bolezni v bolnišnični dokumentaciji pacientov s kronično obstruktivno pljučno boleznijo.Metode: Izvedena je bila retrospektivna kvantitativna raziskava, v kateri je bila pregledana celotna bolnišnična dokumentacija (terapevtski listi, liste zdravstvene nege, arhivi zdravstvenovzgojnih šol, odpustna pisma) 253 pacientov s kronično obstruktivno pljučno boleznijo. Za analizo podatkov sta bila poleg osnovne deskriptivne statistike uporabljena tudi hi-kvadrat test in ordinalna logistična regresija.Rezultati: V bolnišnični dokumentaciji so pacienti s kronično obstruktivno pljučno boleznijo imeli dokumentirana v povprečju manj kot 4 navodila o življenjskem slogu in samoobvladovanju bolezni (x = 3,8, s = 5,1). V odpustnem pismu je polovica pacientov (x = 0,5, s = 0,9) imela zabeleženih manj navodil o življenjskem slogu in samoobvladovanju bolezni kot v bolnišnični dokumentaciji (x2 = 33,455, p < 0,001). Diplomirane medicinske sestre so navodila dokumentirale petkrat pogosteje kot zdravniki.Diskusija in zaključek: Raziskava je za bolnišnično dokumentacijo pacientov s kronično obstruktivno pljučno boleznijo ugotovila nizko število dokumentiranih navodil o življenjskem slogu in samoobvladovanju bolezni. Treba bo povečati ozaveščenost o pomenu dokumentiranja zdravstvenovzgojnih navodil in oblikovati orodja za izboljšanje medpoklicne komunikacije.
Investigation of the Effects of High-Intensity, Intermittent Exercise and Unanticipation on Trunk and Lower Limb Biomechanics During a Side-Cutting Maneuver Using Statistical Parametric Mapping
Authors: Whyte Enda F. , Richter Chris , O'Connor Siobhan , Moran Kieran A. 
Published: March 2018

Abstract
Whyte, EF, Richter, C, O'Connor, S, and Moran, KA. Investigation of the effects of high-intensity, intermittent exercise and unanticipation on trunk and lower limb biomechanics during a side-cutting maneuver using statistical parametric mapping. J Strength Cond Res 32(6): 1583–1593, 2018—Anterior cruciate ligament (ACL) injuries frequently occur during side-cutting maneuvers when fatigued or reacting to the sporting environment. Trunk and hip biomechanics are proposed to influence ACL loading during these activities. However, the effects of fatigue and unanticipation on the biomechanics of the kinetic chain may be limited by traditional discrete point analysis. We recruited 28 male, varsity, Gaelic footballers (21.7 ± 2.2 years; 178.7 ± 14.6 m; 81.8 ± 11.4 kg) to perform anticipated and unanticipated side-cutting maneuvers before and after a high-intensity, intermittent exercise protocol (HIIP). Statistical parametric mapping (repeated-measures analysis of varience) identified differences in phases of trunk and stance leg biomechanics during weight acceptance. Unanticipation resulted in less trunk flexion (p < 0.001) and greater side flexion away from the direction of cut (p < 0.001). This led to smaller (internal) knee flexor and greater (internal) knee extensor (p = 0.002–0.007), hip adductor (p = 0.005), and hip external rotator (p = 0.007) moments. The HIIP resulted in increased trunk flexion (p < 0.001) and side flexion away from the direction of cut (p = 0.038), resulting in smaller (internal) knee extensor moments (p = 0.006). One interaction effect was noted demonstrating greater hip extensor moments in the unanticipated condition post-HIIP (p = 0.025). Results demonstrate that unanticipation resulted in trunk kinematics considered an ACL injury risk factor. A subsequent increase in frontal and transverse plane hip loading and sagittal plane knee loading was observed, which may increase ACL strain. Conversely, HIIP-induced trunk kinematic alterations resulted in reduced sagittal plane knee and subsequent ACL loading. Therefore, adequate hip and knee control is important during unanticipated side-cutting maneuvers.
Relationship among Market Value Added, Cash Value Added, and Corporate Governance: A Case of Taiwan during 2011–2012
Authors: Wang Mao-Chang 
Published: March 2018

Abstract
Traditional accounting-based performance measurement systems often fail to account for changes in firms’ economic substances. Scholars have argued that market value added and cash value added methods are better value-based performance measurement systems that accurately reflect economic substance. This article examines the relationship among market value added, cash value added, and corporate governance for Taiwanese-listed firms. The results show cash value added to have a positive relationship to the market value added. The corporate governance variables have a positive or negative moderation effect on the relationship between cash value added and market value added systems. The moderation effect of the corporate governance variables on the market value added differs from cash value added.
An Optical Fiber Sensor Method for Simultaneously Monitoring Corrosion and Structural Strain Induced by Loading
Authors: Mao Jianghong , Xu Fangyuan , Jin Weiliang , Gao Qian , Xu Yidong , Xu Chen 
Published: March 2018

Abstract
Monitoring the entire process of concrete corrosion is critical for assessing the remaining life of the structure and determining if maintenance is needed. In this study, the long-distance embedded optical fiber sensor (LEOFS) and the embedded corrosion optical fiber sensor (ECOFS) were both embedded to form a smart reinforced concrete beam that could simultaneously sense loading and corrosion. The structural strain induced by loading was recorded by the LEOFS; meanwhile, the structural strain induced by corrosion was monitored by the ECOFS. The experimental result shows that the aluminum-plastic tube makes the LEOFS effective for long-term monitoring in the corrosive environment. The result also indicates that selecting an appropriate location for the ECOFS leads to high accuracy measurement of strain induced by corrosion. The data of the ECOFS are meaningful for judging the corrosion cracking moment and for estimating the corrosion crack width for the entire corrosion process.
Manihot esculenta Peel Powder: Effective Adsorbent for Removal of Various Textile Dyes from Aqueous Solutions
Authors: Parvathi C. , Shoba U. S. , Prakash C. , Sivamani S. 
Published: March 2018

Abstract
This investigation is aimed to examine the efficiency of dye removal by activated carbon prepared from the peel of Manihot esculenta, which is commonly known as cassava, a waste obtained from sago industries. The effluents containing reactive, direct, acid, alkali, or sulfur dyes were treated with the carbon obtained from cassava peels, which were activated thermally as well as by using acid, alkali, and silver nitrate (AgNO3). The characterization of these carbons was done, and the effect of the parameters pH, concentration, contact time, adsorption dosage, and temperature were studied for each carbon and dye removal. The results of the study indicate that AgNO3-impregnated carbon is more effective in removing the dyes. The equilibrium time is found to be 150 min for reactive, direct, and sulfur dyes and 180 min for acid and basic dyes. The highest percentage dye removal of around 90 % is achieved with AgNO3-impregnated carbon, and the lowest is achieved with alkali-treated carbon. Next to AgNO3-impregnated carbon, acid-treated carbon demonstrates effective dye removal followed by thermally activated carbon and alkali-treated carbon. AgNO3-activated carbon was found to be most effective in removing the basic dye. The order of effectiveness for AgNO3-treated carbon is basic dye &gt; direct dye &gt; sulfur dye &gt; acid dye &gt; reactive dye. The characterization results of AgNO3-activated carbon corroborate its effectiveness in dye removal by indicating greater surface area and higher porosity.
Reexamining Dis/Similarity-Based Tests for Rare-Variant Association with Case-Control Samples
Authors: Wang Charlotte , Tzeng Jung-Ying , Wu Pei-Zhen , Preisig Martin , Hsiao Chuhsing Kate 
Published: March 2018

AbstractA properly designed distance-based measure can capture informative genetic differences among individuals with different phenotypes and can be used to detect variants responsible for the phenotypes. To detect associated variants, various tests have been designed to contrast genetic dissimilarity or similarity scores of certain subject groups in different ways, among which the most widely used strategy is to quantify the difference between the within-group genetic dissimilarity/similarity (i.e., case-case and control-control similarities) and the between-group dissimilarity/similarity (i.e., case-control similarities). While it has been noted that for common variants, the within-group and the between-group measures should all be included; in this work, we show that for rare variants, comparison based on the two within-group measures can more effectively quantify the genetic difference between cases and controls. The between-group measure tends to overlap with one of the two within-group measures for rare variants, although such overlap is not present for common variants. Consequently, a dissimilarity or similarity test that includes the between-group information tends to attenuate the association signals and leads to power loss. Based on these findings, we propose a dissimilarity test that compares the degree of SNP dissimilarity within cases to that within controls to better characterize the difference between two disease phenotypes. We provide the statistical properties, asymptotic distribution, and computation details for a small sample size of the proposed test. We use simulated and real sequence data to assess the performance of the proposed test, comparing it with other rare-variant methods including those similarity-based tests that use both within-group and between-group information. As similarity-based approaches serve as one of the dominating approaches in rare-variant analysis, our results provide some insight for the effective detection of rare variants.
Self-Identified Tobacco Use and Harm Perceptions Among US Youth
Authors: Agaku Israel , Odani Satomi , Vardavas Constantine , Neff Linda 
Published: March 2018

BACKGROUND:
We investigated tobacco-related self-identity and risk perceptions among adolescent tobacco users.

METHODS:
Data were analyzed for 20 675 US sixth- to 12th-graders from the 2016 National Youth Tobacco Survey. Students who reported past-30-day use of a specific tobacco product or ≥2 products but denied having used “any tobacco product” in the past 30 days were classified as not self-identifying as tobacco users. Tobacco product harm perceptions were further assessed across products. Descriptive and multivariable logistic regression analyses were performed.

RESULTS:
Among past-30-day users of ≥1 specific tobacco product type, those denying having used any tobacco products in the past 30 days included single-product users of roll-your-own and/or pipe tobacco (82.2%), electronic cigarettes (e-cigarettes) (59.7%), cigars (56.6%), hookah (44.0%), smokeless tobacco (38.5%), and cigarettes (26.5%) as well as poly-tobacco users (12.7%). The odds of denying using any tobacco products were higher among those without symptoms of nicotine dependence than those with symptoms (adjusted odds ratio = 2.16); and those who access their tobacco products via social sources than those who bought them (adjusted odds ratio = 3.81; all P &lt; .05). Among those believing “all tobacco products” were harmful, single-product users of the following believed their own product was not harmful: e-cigarettes (74.6%), hookah (56.0%), smokeless tobacco (41.8%), and cigarettes (15.5%).

CONCLUSIONS:
Many of those who used certain tobacco products exclusively did not self-identify as tobacco users. Increasing the sensitivity of questions used to assess youth tobacco use in surveys and clinical settings can mitigate nondisclosure or underreporting of true tobacco use status.